page_title: Wireless Festival
section_title: 2010
hierarchical_section_title: Wireless Festival / History / 2010
caption_attribution_description: English: Missy Elliott live in Wireless Festival 2010.
context_page_description: The Wireless Festival is a music festival that takes place every year in London, England. It is owned and managed by Live Nation. While it started as primarily a rock and pop festival, in recent years it has focused on hip-hop and other urban music. Headline acts since 2010 have included Jay-Z, Kanye West, Justin Timberlake, Rihanna, Bruno Mars, and Stormzy.
  From its inception in 2005 until 2008, the festival was sponsored by telecommunications company O₂, and was called the O₂ Wireless Festival. From 2009 to 2012, the main sponsor was Barclaycard and the festival renamed to Barclaycard Wireless Festival. For 2013, the sponsor changed to Yahoo!, and was renamed to Yahoo! Wireless. Since 2015, the sponsor has been the fashion retailer New Look.
  Adjacent festivals were held in Leeds in 2006 and 2007, and Birmingham in 2014. In 2017, Live Nation also established Wireless Germany, in Frankfurt.
context_section_description: The 2010 Wireless Festival was increased to three days and took place from 2 July to 4 July 2010. Tickets were £47.50 for one day, £85 for two and £110 for three days. The line-up was as follows:
  Friday, 2 July: P!nk, The Ting Tings, Gossip, The Temper Trap, Plan B, Bowling For Soup, Hockey, Daisy Dares You, Neon Hitch, Taylor Hawkins and the Coattail Riders, Bluey Robinson
  Saturday, 3 July: LCD Soundsystem, Snoop Dogg, 2ManyDJs (aka Soulwax), Kids on Bridges, The Big Pink, DJ Shadow, UNKLE, Missy Elliott, The Hundred in the Hands, Phenomenal Handclap Band
  Sunday, 4 July: Jay-Z, Lily Allen, Friendly Fires, Slash, Mr Hudson, dan le sac Vs Scroobius Pip, Chipmunk, Tinie Tempah, Chase & Status, D12, Wiley, Roll Deep, J. Cole, Chiddy Bang, Wale, Professor Green, Laura Steel, Talay Riley, McLean, Bluey Robinson, Hesta Prynn.
  The Sunday date sold out in record time, three weeks before the festival.
caption: Missy Elliott performance in Saturday, 3 July.
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