page_title: Sacramento Valley Development Association
section_title: Publications and publicity
hierarchical_section_title: Sacramento Valley Development Association / Publications and publicity
caption_attribution_description: English: The Great West: A Journal of Development and Progress (September 1909)
context_page_description: The Sacramento Valley Development Association was a quasi-public entity of colony land developers founded in 1900 to advance the area's political and commercial interests as well as market its agricultural products. The organization, headquartered in Sacramento, was founded by 6 counties but came to comprise representatives from 6 more, each selected by their respective county supervisor. It remained operational and influential until 1925 when the Sacramento Valley Regional Advisory for the larger California Development Association filled the void.
context_section_description: The Development Association also published regular literature to promote their endeavors and attract consumers from within and to the area. Their very first venture was a 40-page illustrated article outlining the climate, soil, resources and advantages of all nine member counties. It was decided in December 1900 that their first buy would be in Sunset, a South Pacific-owned magazine aimed at promoting the West. Including the 15,000 copies printed by the State Board of Trade, 25,000 reached circulation in early 1901. Later in the year, they published an article in 30,000 copies of the Overland Monthly, along with 10,000 in pamphlet form. Most of these early pamphlets were written by President Green himself under straightforward titles such as "Northern California and the Sacramento Valley" or "The Sacramento Valley as a field for profitable investment", while others embellished "The Best Spot on Earth is the Sacramento Valley".  One pamphlet from 1911 boasted of "one of the great valleys of the world, with a vast and fertile soil area. It produces great quantities of precious metals and structural materials. It is blessed with an abundant water supply, and an agriculture much more diversified than is found anywhere else on the face of the earth."
caption: The Great West: A Journal of Development and Progress (September 1909)
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