page_title: ProVeg Nederland
section_title: Festivals and fairs
hierarchical_section_title: ProVeg Nederland / Activities / Festivals and fairs
caption_attribution_description: Nederlands: De Vegxperience stand van Viva Las Vega's (ProVeg Nederland) tijdens het Stadstuinenfestival Almere 2017.
context_page_description: ProVeg Nederland, also known as Viva Las Vega's from 2011 to 2017, is a Dutch foundation that aims to accelerate the transition towards a plant-based food system. The foundation's stated goal is to make it easier for consumers to eat plant-based more often and also to help companies address the growing demand in plant-based products. ProVeg Nederland is a member of the international ProVeg International.
context_section_description: The Viva Las Vega's Food Festival was relocated in 2012 to the De Hallen in downtown Amsterdam and became an annually recurring event. There were also one time events held in Nijmegen and Rotterdam. Since 2016, ProVeg Nederland has been hosting the annual Dutch festival of VeggieWorld in Utrecht, replacing the earlier VLV Food Festivals. The first edition attracted over 7,600 visitors, making it the largest vegan fair in the Netherlands. The 2020 VeggieWorld edition attracted 9,000 visitors. With the travelling exhibition Vegxperience, ProVeg Nederland also participates in other fairs and events. In December 2015, ProVeg organised the first vegan Christmas market in the Netherlands in Rotterdam-Noord under the name "Viva Las Vega's Food Festival, Christmas Edition", succeeded by the "VeggieWorld WinterFair" in Expo Haarlemmermeer in December 2017.
caption: ProVeg's Vegxperience at the City Gardens Festival Almere 2017.
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