page_title: William Castle
hierarchical_section_title: William Castle
caption_attribution_description: English: American filmmaker William Castle with a massive, fake cockroach on his arm during production of the 1975 film Bug. The portrait was used the back of the dust jacket of his 1976 book Step Right Up! ... I'm Gonna Scare the Pants Off America. The right inside flap carries the caption: "On back of jacket: The author poses cheerfully with candidate for a starring role in his newest chiller."
context_page_description: William Castle was an American film director, producer, screenwriter, and actor.
  Orphaned at 11, Castle dropped out of high school at 15 to work in the theater. He came to the attention of Columbia Pictures for his talent for promotion and was hired. He learned the trade of filmmaking and became a director, acquiring a reputation for the ability to churn out competent B-movies quickly and on budget. He eventually struck out on his own, producing and directing thrillers, which, despite their low budgets, he effectively promoted using gimmicks, a trademark for which he is best known. He was also the producer for Rosemary's Baby.
context_section_description: William Castle (April 24, 1914 – May 31, 1977) was an American film director, producer, screenwriter, and actor.
  Orphaned at 11, Castle dropped out of high school at 15 to work in the theater. He came to the attention of Columbia Pictures for his talent for promotion and was hired. He learned the trade of filmmaking and became a director, acquiring a reputation for the ability to churn out competent B-movies quickly and on budget. He eventually struck out on his own, producing and directing thrillers, which, despite their low budgets, he effectively promoted using gimmicks, a trademark for which he is best known. He was also the producer for Rosemary's Baby.
caption: William Castle with a fake cockroach, c. 1976
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