page_title: Swatch
section_title: Product lines
hierarchical_section_title: Swatch / History / Product lines
caption_attribution_description: English: Swatch Swiss Autoquarz, 1998Deutsch: Swatch Swiss Autoquarz, 1998
context_page_description: Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller, and a flagship subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.
  The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories.
context_section_description: There are families under the Swatch brand:
caption: Swatch Swiss Autoquarz, 1998
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