page_title: His Master's Voice
section_title: Nipper worldwide
hierarchical_section_title: His Master's Voice / Nipper worldwide
caption_attribution_description: English: His Master's Voice Advertisement, Surabaya (c 1930s). It lists a number of recent releases in various genres, including kroncong, Sundanese, and Quranic recitation
context_page_description: His Master's Voice was the unofficial name of a major British record label created in 1901 by The Gramophone Co. Ltd. The phrase was first coined in the 1890s as the title of a painting depicting a terrier-mix dog named Nipper listening to a wind-up disc gramophone. In the original painting, the dog is listening to a cylinder phonograph. It is a famous trademark in the recording industry.
  In the 1970s, the statue of the dog and gramophone, His Master's Voice, were cloaked in bronze and was awarded by the record company to artists or music producers or composers as a music award and often only after selling more than 100,000 recordings.
context_section_description: The "His Master's Voice" logo was used around the world, and the motto became well known in different languages. In Europe these include "La voix de son maître," (France), "La voz de su amo" (Spain), "A voz do dono" (Portugal), "La voce del padrone" (Italy), "Die Stimme seines Herrn" (Germany), "Husbondens Röst" (Sweden), "Głos Swego Pana" (Poland), "Sin Herres Stemme" (Norway) and "Sahibinin Sesi" (Turkey).
  On 1 April 2007, HMV announced that Gromit, the animated dog of Wallace and Gromit, would stand in for Nipper for a three-month period, promoting children's DVDs in its UK stores.
  The 1958 LP album cover of Elvis' Golden Records shows pictures of various RCA 45s with Nipper on their labels. On the British version, these images were blacked out for copyright reasons. This type of editing took place with many other foreign versions of US RCA releases. Similarly, the album covers and labels of RCA and EMI imports which were sold in other countries, often had a sticker placed over the Nipper trademark.
  In the 1946 Warner Bros. Looney Tunes cartoon Daffy Doodles, Daffy Duck is a "mustache fiend" who draws mustaches on advertising signs, including one of "His Master's Voice".
  The icon for Macintosh software SoundEdit is a dog similar to Nipper listening to a Macintosh computer.
  The movie Superman Returns (2006) contains a scene early on set in Kansas, in which a "His Master's Voice" radio is clearly shown. His Master's Voice radios have never been sold in the U.S., due to RCA holding the "Nipper" copyright. The movie was made in Australia, and the nearest "prop" was obviously used.
  In the 2008 film Valkyrie, a Deutsche Grammophon recording of "Ride of the Valkyries" with Nipper and the "Die Stimme seines Herrn" motto on the label was shown spinning on a 78-rpm wind-up gramophone as the music played in the protagonist's living room.
  Homage is paid to the iconic dog-and-gramophone image in the 1999 feature film Wild Wild West in which a dog resembling Nipper runs to the side of a recently departed character and looks into an ear horn. The film, however, is set in 1869, 30 years before Barraud created his work.
  Staffers at the US public media organization NPR (National Public Radio) noted the similarity of sound between NPR and 'Nipper', and informally adopted the Nipper dog as a mascot. For several years in the 1990s a larger-than-life-size plastic statue of the dog Nipper graced the main entrance lobby of the network's headquarters building in Washington, DC.
caption: Advertisement for "His Master's Voice gramophones in the Dutch East Indies, 1930s
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