page_title: The Fleischmann's Yeast Hour
section_title: Guests
hierarchical_section_title: The Fleischmann's Yeast Hour / Guests
caption_attribution_description: English: Photo of Rudy Vallee and Alice Faye from the Fleischmann's radio show, 1933. The photo has no copyright markings on it as can be seen in the links above. United States Copyright Office page 2 "Visually Perceptible Copies The notice for visually perceptible copies should contain all three elements described below. They should appear together or in close proximity on the copies. 1 The symbol © (letter C in a circle); the word “Copyright”; or the abbreviation “Copr.” 2 The year of first publication. If the work is a derivative work or a compilation incorporating previously published material, the year date of first publication of the derivative work or compilation is sufficient. Examples of derivative works are translations or dramatizations; an example of a compilation is an anthology. The year may be omitted when a pictorial, graphic, or sculptural work, with accompanying textual matter, if any, is reproduced in or on greeting cards, postcards, stationery, jewelry, dolls, toys, or useful articles. 3 The name of the copyright owner, an abbreviation by which the name can be recognized, or a generally known alternative designation of owner.1 Example © 2007 Jane Doe.")
context_page_description: The Fleischmann's Yeast Hour was a pioneering musical variety radio program broadcast on NBC from 1929 to 1936, when it became The Royal Gelatin Hour, continuing until 1939. This program was sponsored by Fleischmann’s Yeast, a popular brand of yeast.
  The person responsible for this major step ahead in broadcasting was NBC executive Bertha Brainard, who became head of programming for NBC in 1928. She began pushing for singer-bandleader Rudy Vallée to host a variety series by explaining that only a woman could understand the appeal of Vallée's voice.
context_section_description: On this program, the American listening audience heard many future stars for the first time, as it introduced such talents as Milton Berle, Burns and Allen, Alice Faye, the Mills Brothers, Kate Smith and Red Skelton. Gloria Swanson made her radio debut. Other guests included Ray Bolger, Fannie Brice, Ilka Chase, Helen Hayes, Bert Lahr and A. A. Milne. Edgar Bergen became the first ventriloquist to successfully perform on national radio when he and Charlie McCarthy initially appeared on Rudy's show on December 17, 1936. Subsequent appearances led to their inclusion on The Chase and Sanborn Hour in May 1937.
  In 1937, at Vallée's insistence, Louis Armstrong hosted the show during Vallée's summer vacation. This made Armstrong the first African American to host a national network program.
caption: Vallée and Alice Faye, 1933
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