page_title: Florence
section_title: Fashion
hierarchical_section_title: Florence / Culture / Fashion
caption_attribution_description: English: Via de' Tornabuoni
context_page_description: Florence is a city in central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,084 inhabitants in 2013, and over 1,520,000 in its metropolitan area.
  Florence was a centre of medieval European trade and finance and one of the wealthiest cities of that era. It is considered by many academics to have been the birthplace of the Renaissance, and has been called "the Athens of the Middle Ages". Its turbulent political history includes periods of rule by the powerful Medici family and numerous religious and republican revolutions. From 1865 to 1871 the city served as the capital of the Kingdom of Italy. The Florentine dialect forms the base of Standard Italian and it became the language of culture throughout Italy due to the prestige of the masterpieces by Dante Alighieri, Petrarch, Giovanni Boccaccio, Niccolò Machiavelli and Francesco Guicciardini.
  The city attracts millions of tourists each year, and UNESCO declared the Historic Centre of Florence a World Heritage Site in 1982. The city is noted for its culture, Renaissance art and architecture and monuments.
context_section_description: By the year 1300 Florence had become a centre of textile production in Europe. Many of the rich families in Renaissance Florence were major purchasers of locally produced fine clothing, and the specialists of fashion in the economy and culture of Florence during that period is often underestimated. Florence is regarded by some as the birthplace and earliest centre of the modern (post World War Two) fashion industry in Italy. The Florentine "soirées" of the early 1950s organised by Giovanni Battista Giorgini were events where several Italian designers participated in group shows and first garnered international attention. Florence has served as the home of the Italian fashion company Salvatore Ferragamo since 1928. Gucci, Roberto Cavalli, and Emilio Pucci are also headquartered in Florence. Other major players in the fashion industry such as Prada and Chanel have large offices and stores in Florence or its outskirts. Florence's main upscale shopping street is Via de' Tornabuoni, where major luxury fashion houses and jewellery labels, such as Armani and Bulgari, have their elegant boutiques. Via del Parione and Via Roma are other streets that are also well known for their high-end fashion stores.
caption: Luxury boutiques along Florence's prestigious Via de' Tornabuoni.
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