page_title: Skateboarding sponsorship
hierarchical_section_title: Skateboarding sponsorship
caption_attribution_description: English: Mike Vallely performing a head-high frontside air at a demo at Doc*36 Skatepark in Jackson, Mississippi. Photo taken by myself, Tate Nations. More photos from this demo can be found here: http://www.doc36skatepark.com/fotos/mikevdemo
context_page_description: Skateboarding sponsorship is the commercial sponsorship of an individual or team of people who participate in skateboarding, competitions or public activities. Typically, the individual or team will receive cash payments, reduced-price or free merchandise or equipment from a sponsor in return for public and in-competition use of that sponsor's merchandise or equipment for promotional purposes and recipient testimonial or endorsement. Skateboarding sponsorship may also extend to the sponsorship of major competitions or venues by larger distributors or manufacturers of skateboarding equipment and merchandise.
  Sponsors employ a variety of methods in an effort to "discover" potential sponsorship recipients including word of mouth, the solicitation of "sponsor-me" videos and direct participation in public skateboarding events and competitions, as well as raising awareness through social media websites.
  In the United States it is recommended that an organisation wishing to engage with Skateboarders via sponsorship apply to join the IASC. This allows a company to join, take part in and become credible within an already well established industry.
context_section_description: Skateboarding sponsorship is the commercial sponsorship of an individual or team of people who participate in skateboarding, competitions or public activities. Typically, the individual or team will receive cash payments, reduced-price or free merchandise or equipment from a sponsor in return for public and in-competition use of that sponsor's merchandise or equipment for promotional purposes and recipient testimonial or endorsement. Skateboarding sponsorship may also extend to the sponsorship of major competitions or venues (like specific skateparks) by larger distributors or manufacturers of skateboarding equipment and merchandise.
  Sponsors employ a variety of methods in an effort to "discover" potential sponsorship recipients including word of mouth, the solicitation of "sponsor-me" videos and direct participation in public skateboarding events and competitions, as well as raising awareness through social media websites.
  In the United States it is recommended that an organisation wishing to engage with Skateboarders via sponsorship apply to join the IASC. This allows a company to join, take part in and become credible within an already well established industry.
caption: Professional skateboarder Mike Vallely riding a customised MIKE skateboard from then-sponsor Element Skateboards in 2006.
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