page_title: Lafleur (brand)
section_title: Visual Branding (logo)
hierarchical_section_title: Lafleur (brand) / Visual Branding (logo)
caption_attribution_description: English: Logo of the Lafleur brand in 1984. Français&#160;: Logo de la marque Lafleur en 1984.
context_page_description: Lafleur is a trademark of Olymel, owned by La Coop fédérée. The cooked meats brand, specializing in the processing of pork products, was founded in 1912 by Alphonse Lafleur. Lafleur products are exclusively sold in Quebec.
context_section_description: Throughout the 50s, the Lafleur logo was bearing the words "A. Lafleur Ltée."
  In 1978, the logo displayed a flower inside the corner of the letter "L".
  The company decided to rejuvenate the logo that adorned the brand’s products in 1984. The new signature, with the "u" in Lafleur surmounted by five red petals, was inspired by the words of Alphonse, the founder, who always said he was making "the flower of sausages".
  The company used a modified version of their logo to promote the centennial of the brand in 2012. It had the same appearance as the official logo, replacing the word "Lafleur" with "100 years", or "100 ans" in French.
caption: 1984
exif: {}