page_title: 1984 (advertisement)
section_title: Reception
hierarchical_section_title: 1984 (advertisement) / Reception
caption_attribution_description: A Macintosh 128K (that has apparently been upgraded to 512K, see window) running Finder 4.1 American transparent background. Note the add-on "Programmer's Switch" on the lower-left corner of the case, which includes reset and interrupt buttons. Based on w:Image:Macintosh 128k No Text.jpg which was edited by TDS from a version found on the Wikimedia Commons to remove text that obstructed the photograph. (Image:Macintosh 128k.jpg). It is desirable that the current image be recreated in jpg from that source. The original photograph is from the All About Apple Museum, which also shows the back of the machine, confirming it is the original 128K model (Macintosh 128k.&#32;All About Apple Museum. Archived from the original on 2004-01-01.). This is an image that has been released into the GFDL. Because of the free license, it is currently the logo of WikiProject Macintosh.
context_page_description: "1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat\Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. It first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat\Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
  In one interpretation of the commercial, "1984" used the unnamed heroine to represent the coming of the Macintosh as a means of saving humanity from "conformity". These images were an allusion to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother".
context_section_description: Art director Brent Thomas said Apple "had wanted something to 'stop America in its tracks, to make people think about computers, to make them think about Macintosh.' With about $3.5 million worth of Macintoshes sold just after the advertisement ran, Thomas judged the effort 'absolutely successful.' 'We also set out to smash the old canard that the computer will enslave us,' he said. 'We did not say the computer will set us free—I have no idea how it will work out. This was strictly a marketing position.'"
caption: The first Macintosh (1984), The Macintosh 128K
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