page_title: Attitude Era
section_title: D-Generation X
hierarchical_section_title: Attitude Era / D-Generation X
caption_attribution_description: WWE - Newcastle Arena 030499 (11)
context_page_description: The Attitude Era was a term used by World Wrestling Entertainment, to describe the company's programming during the Monday Night Wars, a period in which WWF's Monday Night Raw went head-to-head with World Championship Wrestling's Monday Nitro in a battle for Nielsen ratings each week during the late 1990s and early 2000s. WWF's programming, branded as "WWF Attitude" from 1997 to 2002, featured adult-oriented content, which included an increase in the level of depicted violence, profanity and sexual content. This era was part of a wider surge in the popularity of professional wrestling in the United States and Canada as television ratings and pay-per-view buy-rates for WWF and its rival promotions saw record highs.
  The Attitude Era marked the rise of many WWF male singles wrestlers, including "Stone Cold" Steve Austin, The Rock, Triple H, Mick Foley, The Undertaker and Kane. The Steve Austin-Vince McMahon rivalry marked the central feud throughout the era, with Austin labeled as the poster boy of the era. The WWF Women's Championship, which lay dormant since 1995, was reactivated in September 1998.
context_section_description: The night after WrestleMania XIV, Shawn Michaels began a four-year hiatus from in-ring wrestling to recuperate from a back injury. On-screen, Triple H claimed that he was taking over D-Generation X (DX) and had ejected the absent Michaels for "dropping the ball" over the Tyson incident and had recruited the New Age Outlaws ("Road Dogg" Jesse James and "Bad Ass" Billy Gunn) and X-Pac into the "DX Army". On April 28, 1998, Nitro was held at the Norfolk Scope in Norfolk, Virginia, while Raw was held nearby at the Hampton Coliseum in Hampton, Virginia. With the ongoing war between WWF and WCW, the DX Army decided to initiate an immediate "invasion" of Nitro. The DX Army drove to the Norfolk Scope in an army Jeep, challenging WCW head Eric Bischoff. Soon after, the DX Army appeared at CNN Center (as well as WCW's stand-alone Atlanta offices) to call out WCW owner Ted Turner. The stable's popularity continued to grow, and they were eventually pushed as antihero fan favorites, much like their contemporaries Stone Cold Steve Austin and The Rock. Chyna the sole female wrestler of the stable has been cited as most dominant female wrestler of all time and participated in several inter gender matches and is the only woman to have won the men's prestigious Intercontinental Championship.
caption: Chyna (right), acted as an enforcer for Triple H (left) and Michaels in 1997, then remained allied with the larger incarnation of the stable until 1999
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