page_title: Nintendo eShop
section_title: Deluxe Digital Promotion and Nintendo Network Premium
hierarchical_section_title: Nintendo eShop / Features / Deluxe Digital Promotion and Nintendo Network Premium
caption_attribution_description: English: This is the logo for the Nintendo Network Premium service.
context_page_description: The Nintendo eShop is a digital distribution service powered by the Nintendo Network for the Nintendo 3DS family and Wii U, and by a dedicated online infrastructure for the Nintendo Switch. Launched in June 2011 on the Nintendo 3DS, the eShop was enabled by the release of a system update that added the functionality to the Nintendo 3DS's HOME Menu. It is the successor to both the Wii Shop Channel and DSi Shop. Unlike on the Nintendo 3DS, the eShop was made available on the launch date of the Wii U, although a system update is required in order to access it. It is also a multitasking application, which means it is easily accessible even when a game is already running in the background through the system software, though this feature is exclusive to the Wii U and the Nintendo Switch. The Nintendo eShop features downloadable games, demos, applications, streaming videos, consumer rating feedback, and other information on upcoming game releases.
  Minority versions of the Nintendo 3DS and Wii U versions of the eShop began to shut down in July 2020 which featured a more limited eShop.
context_section_description: On September 13, 2012, during a Japanese Nintendo Direct presentation, Satoru Iwata introduced a new service called Deluxe Digital Promotion (North America)/Nintendo Network Premium (Europe, Australia and Japan). It was a loyalty program similar to PlayStation Plus offered on PlayStation Network and Xbox Live Gold on Xbox Live.
  Consumers who purchased the Wii U Deluxe Pack in North America, or the Wii U Premium Pack in Europe and Japan, would receive a free two-year subscription to this service which lets Wii U owners receive points for each digital purchase.
  Members who bought games and apps through the Wii U Nintendo eShop would receive ten percent of the price back in the form of Nintendo Points, which could subsequently be put towards future online purchases on both the Wii U and Nintendo 3DS eShop. The promotion was available through March 31, 2015.
  The program was discontinued on April 1, 2015 and the URL just leads to a discontinuation message and the reader gets a URL redirecting to Nintendo's official website. The service was never fully implemented beyond its promotional period. The My Nintendo program features a similar concept for anyone who links their Nintendo Network ID to their Nintendo Account profile, where users can earn Gold Points via any Nintendo eShop purchase and redeem them for full downloads or discount coupons available.
caption: Nintendo Network Premium logo
exif: {}