page_title: Silvertone (brand)
section_title: Beginnings
hierarchical_section_title: Silvertone (brand) / History / Beginnings
caption_attribution_description: English: A Silvertone model 1 and other early Silvertone products.
context_page_description: Silvertone was a brand created and promoted by Sears for its line of consumer electronics and musical instruments from 1916 to 1972.
  Rights to the Silvertone brand were purchased by South Korean corporation Samick Music in 2001. Samick sold musical instruments under the Silvertone brand, and relaunched some historic models, until the brand was eventually discontinued.
  Musical instruments sold with the Silvertone brand were electric and acoustic guitars, basses and ukuleles.
context_section_description: The Silvertone brand was introduced by Sears in 1916 with the hand-cranked model 1 phonograph. Beginning in the 1920s, the brand was expanded to include Silvertone radios and again expanded in the 1930s to musical instruments, superseding the previously-used Oxford branding. 
  In the early 1920s Sears began selling Silvertone radio tubes and batteries, although Silvertone radios decreased in popularity during late 1930s. During World War II, Sears introduced the Silverstone radio antenna for their radio receivers.
caption: A Silvertone model 1 and other early Silvertone products.
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