page_title: The Unforgiving
section_title: Previews and promotion
hierarchical_section_title: The Unforgiving / Background / Previews and promotion
caption_attribution_description: English: Sharon den Adel performing in Rio de Janeiro Português: Sharon den Adel ao vivo no Rio de Janeiro
context_page_description: The Unforgiving is the fifth studio album by Dutch symphonic metal band Within Temptation, released by Roadrunner Records on 25 March 2011. It was a concept album as one part of a transmedia storytelling project, which accompanied the release of three short films and a series of six comic books. The album followed the band's pattern of incorporating new musical elements on each release, this time marking a major transition point for the band and featuring more pop and 80s influences. Lyrically, the band focused on telling a story with specific characters, also present in the films and comic books.
  Three singles were released for promoting the album. "Faster", the leading single, was released on 21 January 2011. The second single was "Sinéad", released on 21 March. The third and final one, "Shot in the Dark" was released on 12 September. Each single accompanied a short film in order to visually descibe the story being told. The group also commenced The Unforgiving Tour in Europe by the middle of 2011. The tour later passed over North America and Latin America, for a total amount of 111 concerts.
context_section_description: A video for "Where Is the Edge" was released on 15 December 2010, along with footage from the upcoming film Me and Mr Jones on Natalee Island. The band also announced that the album would be released alongside a comic book series with the same name, forming a story surrounding the main protagonist, Sinéad.
  On 4 December Sharon commented via their official website that they had recorded three upcoming promotional music videos within the course of a week. The band also revealed that, alongside the record and the comic book series, three short films were to be released prior to the album.
  The first single, "Faster", had its worldwide radio première on 96.3 Rock Radio on 21 January 2011. This was followed by the release of its music video on 31 January, along with the first short film, Mother Maiden.  The band also announced that each of the remaining films would also accompany a band performance. An album trailer, featuring a clip of the new song "In the Middle of the Night" was released on 17 January 2011.
  On 3 February 2011, the first English review of the album was published by a freelance journalist online via last.fm and his blog. Still in February, members of Within Temptation were in Paris to promote their new album in France. A first French interview with Sharon Den Adel was published on Metal-Ways.com (in English).
  Sinéad, the second short film, was released on 21 March. The accompanying music video was officially released on 10 June 2011 to promote the song's single of the same name, which was released on 15 July. The single differs from the others, as it includes four remixes of the track by four different dance producers. The band also went to Germany to promote the single on Television.
  The band commenced The Unforgiving Tour on 10 August at the Sziget Festival, Hungary, playing a selection of songs from The Unforgiving as well as some of their more popular tracks. At the Huntenpop Festival, Netherlands, The Unforgiving was played in its entirety, as well as some older songs. Within Temptation went on to perform at several more summer festivals, such as M'era Luna and Heitere Open Air, before commencing a North American Tour and an indoor European tour in the winter.
  On 22 September 2011, the band performed "Where Is the Edge" and "Lost"  at the première of Me and Mr Jones on Natalee Island during the 31st Netherlands Film Festival, where the three The Unforgiving short-films were screened.
  The final short film, Triplets, was released on 1 September 2011. Its accompanying music video "Shot In the Dark" was officially released on 4 October.
  On 20 December, the band released their new music video, Fire and Ice.
  To continue promoting the album, the band started a South American tour, visiting Brazil, Chile, Argentina, Peru and Ecuador. After that, the band went back to Europe to headline several of the biggest European summer festivals, such as Sonisphere, Masters of Rock, Rock Werchter, Summerbreeze and Gods of Metal.
caption: Lead vocalist Sharon den Adel during a concert in Rio de Janeiro.
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