page_title: FEMM (duo)
section_title: Image
hierarchical_section_title: FEMM (duo) / Artistry / Image
caption_attribution_description: English: FEMM at SOU SOU booth, J-POP SUMMIT 2015
context_page_description: FEMM are a Japanese electronic dance music duo, composed of RiRi and LuLa. The group signed with the Avex Group Holdings Inc. sub-record label Maximum10 and their distributing label Avex Music Creative Inc.; they signed a deal with London label JPU Records for European distributions. After a series of buzz singles between 2013 and 2014, FEMM released their debut studio album Femm-Isation in October 2014 as a digital release. FEMM's major debut and first physical release, Pow!/L.C.S., was released in February 2016.
  FEMM are a music project that portrays "real-life mannequins", whilst RiRi and LuLa are recognized as the leaders of the FEMM Agency Syndicate, an agency that supports the independence and rights of mannequins. RiRi is managed by agent Honey-B, and LuLa is managed by agent W-Trouble. Honey-B and W-Trouble communicate on RiRi and LuLa's behalf because mannequins cannot talk.
  Despite the group's lack of charting success, FEMM have received prospects from several Western social media websites and journalists alike. The group have been widely commended for their fashion style and their commercial appeal, alongside the accompanying songs they have recorded.
context_section_description: There are two roles that play out through the FEMM project; the mannequins and the agents. According to Honey-B, RiRi is a "combat" mannequin that wears "rather aggressive designs". According to W-Trouble, LuLa is described as a "babyfaced... housekeeper" that wears more "reserved" and "softer" designs of clothing. In a "fictional" description of the mannequins, Honey-B stated; "RiRi uses her combat skills to fight the anti-mannequins. She is really aggressive and takes on any challenge. She feels most comfortable in her military gear. LuLa’s responsibility is to heal wounded mannequins, including RiRi. They depend on one another." Honey-B and W-Trouble are the "voices" of RiRi and LuLa, as the mannequins are portrayed with the inability to talk or vocally communicate. Honey-B stated, "For the musical nuances, it's listening that's important: the key is to match the sound and flow. If the nuance reveals a kind of attitude, it's partly due to the songwriting and partly due to [Honey-B]. According to FEMM, their tagline "Do Dolls Have Feelings? Do Their Songs Move People?" represents their virtual goal is to free all mannequins from human oppression.
  FEMM's fan base are also recognized as agents and although they are categorized by their attributes, such as: military, pilot, medical, maid, spies, RiRi and LuLa are exclusive-attribute and exclusive-rank FEMM without any of the attributes and that is indicated in their serial numbers 000000. While performing and in public areas, FEMM stay in character and move with robot-like actions; they are sometimes carried on and off stage by staff members to underline mannequin characteristics. FEMM's live performances and music videos are choreographed by Japanese choreographing team Hidali, whilst many of the latex outfits are made by Shoichiro Matsuoka of GM Atelier.
caption: FEMM portray themselves as two plastic dolls, known as mannequins (pictured at the J-Pop Summit in 2015).[65]
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