page_title: Jacques Dauphin
section_title: Personal Interests
hierarchical_section_title: Jacques Dauphin / Personal Interests
caption_attribution_description: English: Dauphin’s campaign and billboard advertising for the Cannes Film Festival - 1989
context_page_description: Jacques Dauphin was a French advertising pioneer founder and CEO of Dauphin OTA. He is best known as the father of modern billboard advertising.
context_section_description: Through Dauphin OTA Jacques Dauphin was also particularly active in the promotion of the arts and image. 
  He notably promoted the Cannes Film Festival. Dauphin was one of the historical official partner of the film festival. The company provided an extra support to the winner of the Caméra d'Or by offering a national billboard advertising campaign in support of the winning first feature film. Dauphin also notably supported the French International Contemporary Art Fair best known as FIAC.
  Through Dauphin, Jacques Dauphin has commissioned and inspired various artists, such as Daniel Buren or François Morellet among others.
  Jacques Dauphin has turned billboard advertising into a popular art form, a witness of the contemporary society, and one of the leading media of the XXth century in Europe.
caption: Dauphin’s campaign and billboard advertising in support of the Cannes Film Festival - 1989
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