page_title: Cincinnati Bengals
section_title: History of the Cincinnati Bengals
hierarchical_section_title: Cincinnati Bengals / History of the Cincinnati Bengals
caption_attribution_description: Carson Palmer under center against the Pittsburgh Steelers at Heinz Field
context_page_description: The Cincinnati Bengals are a professional American football franchise based in Cincinnati. The Bengals compete in the National Football League as a member club of the league's American Football Conference North division. Their home stadium is Paul Brown Stadium, located in downtown Cincinnati. Their divisional opponents are the Baltimore Ravens, Cleveland Browns and Pittsburgh Steelers.
  The Bengals were founded in 1966 as a member of the American Football League by former Cleveland Browns head coach Paul Brown, and began play in the 1968 season. Brown was the Bengals' head coach from their inception to 1975. After being dismissed as the Browns' head coach by Art Modell in January 1963, Brown had shown interest in establishing another NFL franchise in Ohio and looked at both Cincinnati and Columbus. He ultimately chose the former when a deal between the city, Hamilton County, and Major League Baseball's Cincinnati Reds was struck that resulted in an agreement to build a multipurpose stadium which could host both baseball and football games.
context_section_description: In 1967, an ownership group led by Paul Brown was granted a franchise in the American Football League. Brown named the team the Bengals in order "to give it a link with past professional football in Cincinnati". Another Cincinnati Bengals team had existed in the city and played in three previous American Football Leagues from 1937 to 1942. The city's world-renowned zoo was also home to a rare white Bengal tiger. However, possibly as an insult to Art Modell, or possibly as a homage to his own start as a head coach to the Massillon Tigers, Brown chose the exact shade of orange used by his former team. He added black as the secondary color. Brown chose a very simple logo: the word "BENGALS" in black lettering. One of the potential helmet designs Brown rejected was a striped motif that was similar to the helmets adopted by the team in 1981 and which is still in use; however, that design featured yellow stripes on a turquoise helmet which were more uniform in width. The Bengals would begin play in the 1968 season.
  In 1966, the American Football League agreed to a merger with its older and more established rival, the National Football League. Among the terms of the merger was that the AFL was permitted to add one additional franchise. One of the reasons the NFL agreed to this was that they wanted an even number of clubs in the merged league, so a team needed to be added that brought the combined total number clubs in the merged league to twenty-six teams. The NFL was content for that team to be in the American Football League because it meant that the existing nine AFL clubs were the ones that had to provide players in the ensuing expansion draft and the NFL owners preferred for the ensuing dilution of talent to occur in what they had always considered to be an inferior league. For the AFL, a key motive behind their agreement to accept a new team was that the guarantee of an eventual place in the NFL meant the league could charge a steep expansion fee of $10 million–400 times the $25,000 the original eight owners paid when they founded the league in 1960. The cash from the new team provided the American Football League with the funds needed to pay the indemnities required to be paid by the AFL to the NFL, as stipulated by the merger agreement.
  Prior to the merger being announced, Brown had not seriously considered joining the American Football League, and was not a supporter of what he openly regarded to be an inferior competition, once famously stating that "I didn't pay ten million dollars to be in the AFL." However, with the announcement of the merger, Brown realized that the AFL expansion franchise would likely be his only realistic path back into the NFL in the short to medium term. He ultimately acquiesced to joining the AFL when after learning that the team was guaranteed to become an NFL franchise after the merger was completed in 1970.
  There was also a complication: Major League Baseball's Cincinnati Reds were in need of a facility to replace the antiquated, obsolete Crosley Field, which they had used since 1912. Parking nightmares had plagued the city as far back as the 1950s, the little park lacked modern amenities, and New York City, which in 1957 had lost both its National League teams (the Dodgers and the Giants) to Los Angeles and San Francisco, respectively, was actively courting Reds owner Powel Crosley. However, Crosley was adamant that the Reds remain in Cincinnati and tolerated worsening problems with the Crosley Field location, which were exacerbated by the Mill Creek Expressway (I-75) project that ran alongside the park.
  With assistance from Ohio governor James A. Rhodes, Hamilton County and the Cincinnati city council agreed to build a single multi-purpose facility on the dilapidated riverfront section of the city. The new facility had to be ready by the opening of the 1970 NFL season and was officially named Riverfront Stadium. With the completion of the merger in 1970, the Cleveland Browns were one of three NFL teams that voluntarily moved to the AFL-based American Football Conference to give both conf
caption: Quarterback Carson Palmer, wide receiver #84 T. J. Houshmandzadeh, and the rest of the Bengals line up to play the Pittsburgh Steelers in 2006.
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