page_title: Coke bottle styling
section_title: Development
hierarchical_section_title: Coke bottle styling / Development
caption_attribution_description: F-5E Tiger II
context_page_description: Coke bottle styling is an automotive body design with a narrow center surrounded by flaring fenders which bears a general resemblance to a Coca-Cola classic glass contour bottle design. It was introduced by industrial designer Raymond Loewy on the radical 1962 Studebaker Avanti gran turismo.
  The design was pioneered in jets as a way of greatly reducing the sharp drag rise that occurs at transonic speeds. Using this design often results in a pinch-waisted fuselage shape that National Advisory Committee for Aeronautics labeled the design principle 'area rule,' and variously identified as coke bottle, wasp waist, or Marilyn Monroe shape.
context_section_description: The exotic shapes of early supersonic jets had a dramatic influence on automobile stylists.  First the tailfin fad, which appeared in the mid-1950s and was on the decline by the early 1960s, then the "Coke bottle" look of severely wasp-waisted high-performance jet fighters such as the Northrop F5. The initial result was luxury performance automobiles, such as the 1962 Studebaker Avanti and 1963 Buick Riviera, which vaguely resembled bottles of Coca-Cola laid on their sides".
caption: The Northrop F-5 jet fighter designed in the mid-1950s defines  the look that became dubbed as "Coke bottle styling"
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