page_title: Bread and Butter tradeshow
hierarchical_section_title: Bread and Butter tradeshow
caption_attribution_description: English: Portrait of Karl-Heinz Müller, photographed by Matti Hillig. The photo was taken in the Ehrenhalle of the former Airport Tempelhof, Berlin on May 24, 2011. Karl-Heinz Müller is founder and CEO of the fashion trade show Bread &amp; Butter. The trade show as well as the administrative office of Bread &amp; Butter is currently based in Berlin, Germany. High-resolution versions of this and more photos are available. Please contact me: mail@foto-di-matti.com
context_page_description: Bread&&Butter was an annual Berlin-based event and a year-round online shopping hub by Zalando.
  Access to pre-launches and rare items, with a particular focus on streetwear and sneakers, is part of Bread&&Butter’s DNA. Brands such as Vans, adidas, Eastpak, Nike, and many more, created unique products specifically for release at Bread&&Butter.
  The last Bread&&Butter weekend took place at Arena Berlin from August 31- September 2, 2018, with the tagline, “The Pop-Up of Style and Culture” and a “see now, buy now” concept. The three-day weekend showcased fashion, culture, and music, and attracted around 35,000 visitors.
  International music artists performed live each evening at the venue, as well as DJ sets scheduled on different stages throughout the day. The weekend drew influencers and celebrities from around the world to Berlin to take part in various activities as well as in live panel discussions on current cultural topics.
  Pop-up fashion shows were a key highlight during the weekend, showing new season collections and limited edition products from a selection of brands.
context_section_description: Bread&&Butter was an annual Berlin-based event and a year-round online shopping hub by Zalando.
  Access to pre-launches and rare items, with a particular focus on streetwear and sneakers, is part of Bread&&Butter’s DNA. Brands such as Vans, adidas, Eastpak, Nike, and many more, created unique products specifically for release at Bread&&Butter.
  The last Bread&&Butter weekend took place at Arena Berlin from August 31- September 2, 2018, with the tagline, “The Pop-Up of Style and Culture” and a “see now, buy now” concept. The three-day weekend showcased fashion, culture, and music, and attracted around 35,000 visitors.
  International music artists performed live each evening at the venue, as well as DJ sets scheduled on different stages throughout the day. The weekend drew influencers and celebrities from around the world to Berlin to take part in various activities as well as in live panel discussions on current cultural topics.
  Pop-up fashion shows were a key highlight during the weekend, showing new season collections and limited edition products from a selection of brands. A variety of food stalls were set up across Arena and the surrounding areas, offering popular street food dishes and drinks to guests.
caption: Karl-Heinz Müller, initiator of B&B, at Berlin Tempelhof Airport, the location of the fashion show from 2009 to 2015.
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