page_title: WNEW-FM
section_title: "Blink 102.7"
hierarchical_section_title: WNEW-FM / History / "Blink 102.7"
caption_attribution_description: English: Article=WWFS History=first WWFS logo as Blink 102.7
context_page_description: WNEW-FM is a hot adult contemporary formatted radio station, licensed to New York City and owned by Entercom. The station's studios are located at the combined Entercom facility in the Hudson Square neighborhood of Manhattan. Its transmitter is located at the Empire State Building.
  WNEW-FM is best remembered for one of its previous incarnations, a progressive rock radio format that began in 1967 and lasted into the 1990s. That station became very influential in the development of rock music during the 1970s and 1980s.
  Between 1958 and 1986, the station shared the WNEW call sign with former sister AM station WNEW and television station WNEW-TV, with all being owned by Metromedia. After WNEW-TV was sold to the News Corporation in 1986, and the AM station was sold to Bloomberg L.P. in 1992, 102.7 FM retained the WNEW-FM call sign until it was changed in 2007; the call letters returned to 102.7 on March 15, 2016.
  WNEW-FM broadcasts in the HD Radio format.
context_section_description: At 1:00 a.m. on January 27, 2003, WNEW officially dropped the talk format. For the next three months, the station stunted with CHR music, using a limited playlist of approximately 50 songs from artists like Pink, Eminem, Bowling for Soup, and Avril Lavigne, as well as nightly simulcasts of CBS's Late Show with David Letterman.
   Sounders during that period teased listeners about how "a new station" would soon be coming to the 102.7 frequency, and it arrived at 8 p.m. on April 10, when WNEW became "Blink 102.7" and adopted an unusual "Entertainment AC" format, launching with "Rock Your Body" by Justin Timberlake. The station mixed old and contemporary pop hits with talk shows and entertainment news from sources such as E!; on-air personalities during this period included the morning team of Chris Booker and Lynda Lopez (who were also dating during this time), game show host Todd Newton and afternoons with Tim Virgin and Alison Stewart. Other personalities included Rick Stacy, Michael Maze and reporters Matt Wolfe and Lisa Chase, providing hourly entertainment updates. The station also used AOL Instant Messenger to take requests, and 24 star Kiefer Sutherland was the station's voice.
  However, the station's ratings sank further. The station's pink logo led to the derisive nickname "Barbie Radio", and Booker & Lopez did little more on the air than talk about Jennifer Lopez, Lynda's older sister. On September 12, the station fired most of the staff, rebranded as "102.7 Blink FM: Music Women Love", and adopted a more mainstream adult contemporary format, with ratings going up slightly. That November, the station (like many AC stations) adopted the increasingly popular "all Christmas music, all the time" format, and dropped the "Blink" format after less than 7 months for the name "New York's New 102.7 FM".
caption: WNEW last logo as "Blink 102.7"
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