page_title: Coffee in Japan
section_title: Types of coffee shops
hierarchical_section_title: Coffee in Japan / History / Types of coffee shops
caption_attribution_description: English: TULLY'S COFFEE Sakaisuji-honmachi, 1-7-15 Minami-honmachi Chuo-ku Osaka-City Osaka Japan. 日本語: タリーズコーヒー堺筋本町店　大阪府大阪市中央区南本町1-7-15
context_page_description: Japan has a very unique coffee culture that has changed with societal needs over time. Today, coffee shops serve as a niche within their urban cultures. While it was introduced earlier in history, in the sixteen and seventeenth centuries by Dutch and Portuguese traders, it gained popularity rapidly at the turn of the twentieth century. It supports the social aspects of Japan, serving both as a space to connect but also to alleviate oneself from social pressures. Coffee is also defined by class interactions and classicist behaviors and has economic influence through the mass amount of import of coffee and the mass consumption of coffee in Japan in its many different forms.
context_section_description: Smaller chains battle to stay afloat by being known for their individual traits. For example, Renoir is recognized by its plug-in and wireless access for customers. Another factor is smoking and as some customers appreciate a smoke and coffee, others despise the thought of smoking altogether. Smaller shops can better cater to the locals in terms of allowing smoking while larger chains like Starbucks, must follow company rules and ban it. Bigger chains like McDonald's and Starbucks are rooted in the west and have pushed themselves upon the growing coffee market in Japan through storefronts and stands.
  Big or small, they both have been heavily influenced by the west. Smaller chains like Boss and Roots enlisted the help of prominent Americans Tommy Lee Jones (Boss) and Brad Pitt (Roots) to be their spokespeople and advertise for them. Bigger Chains like Starbucks emerged to capitalize on the new booming coffee industry in Japan. The first Starbucks opened in Ginza, Tokyo, in 1996. In 2005, they partnered with Suntory to sell their own canned coffee. Over time, Starbucks has grown to over 1,000 Japanese shops clustered around the cities. In response, McDonald's McCafe has sprouted up where instead of having a whole McDonald's store there is simply a stand selling McDonald's coffee. These standalone shops were officially established in 2007 and target coffee and small on-the-go treats. Tully's is a third foreign enterprise stemming out of Seattle, Washington. Its first shop opened in 1997, and grew to 513 by 2014.
caption: Tully's Coffee
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