page_title: Silly Bandz
section_title: Distribution and reception
hierarchical_section_title: Silly Bandz / Distribution and reception
caption_attribution_description: English: Shaped rubber bands ("Silly Bandz"-type), several brands Deutsch: Geformte Gummibaender, verschiedene Marken
context_page_description: Silly Bandz are rubber bands made of silicone rubber formed into shapes including animals, objects, numbers, and letters. They are distributed by BCP Imports and are normally worn as bracelets. Silly Bandz retail in packages with themes, such as princesses or animals, and fashion accessories. Similar shaped silicone bands are also available under other brand names from a variety of companies. Silly Bandz are an iconic piece of pop culture and were very popular in the early 2010s.
context_section_description: The first Silly Bandz sets were sold online in November 2008. In early 2009, Learning Express in Birmingham, Alabama became the first retail store to stock Silly Bandz. By fall they were a strong seller, and became widespread across the Southern United States. Popularity began to move up the East coast of the United States, reaching New Jersey, Long Island, and Staten Island in November the same year.
  Silly Bandz are sold in packages with different themes, including princesses and animals. In August 2010, Silly Bandz sold their product in 8,000 stores across the U.S., and many stores in Canada carry Silly Bandz too. In September 2010 Quiznos had Silly Bandz in their kids meal. Seven spots on Amazon's April 22 list of best-selling toys and games were occupied by the bracelets. By December, Sillybandz controlled the top 25 list of toys for Amazon.com  One December 2010 article said that brands like Logo Bandz, Cool Bandz, Zany Bandz and Googly Bandz, sold by Wal-Mart, were easier to find than Silly Bandz. In late 2010 and 2011 Silly Bandz released themed packs in collaboration with celebrities like Justin Bieber and Kim Kardashian. In late 2011 Zoo Games released video games based on Silly Bandz for Nintendo DS and iPhone. In spring and summer 2011 Winter's brand chocolates of Peru included Silly Bandz, marketed in South America as Animaligas, in displays and packages of Chin Chin chocolates.
  One parent attributed the toy's success to their being easily lost and broken, and said that, "If your friend has the princess kind, then you have to have the princess kind, too." Seth McGowan, a toy industry analyst for Needham & Company, said it is refreshing that the "lowest of technologies" is also the one that is the most appealing, to children.
  Silly Bandz have been banned in many classrooms for being too distracting, with students trading them with each other during class.
caption: Several different brands of Silly Bandz type shaped silicone bands
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