page_title: Robert Morse
section_title: Career
hierarchical_section_title: Robert Morse / Career
caption_attribution_description: Portrait of actor Robert Morse
context_page_description: Robert Alan Morse is an American actor and singer, best known as the star of both the 1961 original Broadway production and 1967 film adaptation of How to Succeed in Business Without Really Trying, and as Bertram Cooper, from 2007 to 2015, in the critically acclaimed AMC dramatic series Mad Men. Throughout his long and varied career he received two Tony Awards, a Primetime Emmy Award, and worked on a Grammy Award-winning album.
context_section_description: Morse has earned multiple nominations and wins for Tony, Drama Desk and Emmy awards over a period of five decades.  He is well known for his appearances in musicals and plays on Broadway, as well as roles in movies and television shows. Perhaps best known for his role as young 1960s New York City businessman J. Pierrepont Finch in the 1961 Broadway production and 1967 film version of the Frank Loesser and Abe Burrows musical, How to Succeed in Business Without Really Trying, Morse gained new prominence in the late 2000s for his recurring role of elder 1960s New York City businessman Bertram Cooper on the AMC television show Mad Men.
  Having already played Barnaby on Broadway, Morse reprised the role in the 1958 film adaptation of The Matchmaker, this time opposite Shirley Booth. That same year, he won the Theatre World Award and was nominated for the Tony Award for Best Performance by a Featured Actor in a Play for Say, Darling. What was considered the final step toward full stardom was his performance as J. Pierrepont Finch in the Pulitzer Prize-winning How to Succeed in Business Without Really Trying. It won him the Tony Award for Best Performance by a Leading Actor in a Musical in 1962, and although he was not named on the award, he contributed to the Grammy Award-winning cast album. He also starred in the 1967 movie version.
  In 1964, Morse co-starred in the comedy film Quick, Before It Melts. In 1965, Morse appeared in the black comedy film The Loved One, a movie based on the Evelyn Waugh novel of the same name which satirized the funeral business in Los Angeles, in particular Forest Lawn Cemetery. In 1967, he co-starred in Gene Kelly's A Guide for the Married Man, opposite Walter Matthau. In 1968, he appeared in the comedy Where Were You When the Lights Went Out? opposite Doris Day. In the same year, he appeared in the 1968 television series That's Life, which attempted to blend the musical genre with a situation comedy centered on newlyweds "Robert" and "Gloria" (played by E. J. Peaker). In 1968, he guest-starred on the Smothers Brothers Comedy Hour. In 1987, Morse also appeared in the movie The Emperor's New Clothes, which starred Sid Caesar and was part of the Cannon Movie Tales series.
  Morse was in the original Broadway cast of Sugar, a 1972 musical stage adaptation of Some Like It Hot, for which he was nominated for another Tony. He won a Tony for Best Performance by a Leading Actor in a Play and the Drama Desk Award for Outstanding One-Person Show for his portrayal of Truman Capote in Tru (1989).  In 1992, he recreated his performance for the PBS series American Playhouse and won the Emmy Award as Best Actor in a Miniseries or Special. In 1999, Morse was inducted into the American Theater Hall of Fame for his long career as a stage actor. In 2002, Morse was cast in the role of the Wizard of Oz in the San Francisco run of the musical Wicked, but quit the show before it opened on Broadway. He was replaced by Joel Grey.
  Morse joined other performers, including Marlo Thomas, in creating the 1972 Free to Be... You and Me children's album. He also provided the voice for the cartoon character Howler in Hanna Barbera's Pound Puppies. He was the voice of Jack in the 1979 animated Rankin/Bass special Jack Frost. In The First Easter Rabbit, also by Rankin/Bass, he was the voice of the main character, Stuffy.
  Morse has appeared in dozens of TV shows going back to the live days of television with the Kraft Theatre and General Electric Theatre. He appeared in five episodes of the CBS Radio Mystery Theater from 1974 to 1976.
  Beginning in 2007, Morse took on a recurring role in the critically acclaimed AMC dramatic series Mad Men as Bertram Cooper, a founding partner in the advertising agency Sterling Cooper, for which role he was nominated for a Primetime Emmy Award for Outstanding Guest Actor in a Drama Series in 2008, 2010, 2011, 2013, and 2014.
  Morse was cast as journalist Dominick Dunne in the critically acclaimed limited series, The People v. O.J. Simpson on FX.
  At the age of 85, Morse returned to Broadway in the 2016 re
caption: Photo by Carl Van Vechten, 1958
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