page_title: RTL 7
section_title: Yorin (2001-2005)
hierarchical_section_title: RTL 7 / History / Yorin (2001-2005)
caption_attribution_description: English: Yorin television station logo - Netherlands
context_page_description: RTL 7 is a Dutch free-to-air television channel that was launched as Veronica on 1 September 1995. RTL 7 is a so-called men's channel with action films, reality television about crime and professions, soccer, motorsport and talk shows about sports. During daytime business and financial news channel RTL Z was broadcasting on RTL 7 till RTL Nederland revamped RTL Z into a 24-hours channel on 7 September 2015.
  Officially RTL 7 -along with RTL 4, RTL 5 and RTL 8- is headquartered in Hilversum, broadcasting under a Luxembourg TV license. This allows them to avoid more severe control by the Dutch media authorities as Luxembourg's television watchdog is less strict. Yorin used to be licensed in the Netherlands, but moved to Luxembourg after the RTL 7 rebrand.
context_section_description: RTL had to change the name of the station. At first RTL came up with ME but a fashion label in the Netherlands WE complained about the similarity with its name. Finally RTL rebranded Veronica to Yorin on 2 April 2001. Yorin referred to the English phrase "You're in". The Dutch version of The Price is Right, Cash en Carlo, referenced this fact when announcer Eddy Keur told contestants "Yorin the game!" when they came on down to Contestant's Row. All programmes previously on Veronica and also the television presenters moved to Yorin. RTL didn't want to add RTL into the name so the channel would keep its own identity.
  In the auctioning off of FM radio frequencies called ZeroBase, Holland Media Group acquired a lot allowing them to broadcast a popular music station virtually nationwide; this station was called Yorin FM with its most notable DJs being Rob Stenders, Robert Jensen and Henk Westbroek. In 2006, due to disappointing results, Holland Media Group sold the station to SBS Broadcasting, who rebranded it Caz! and changed the programming to a fully middle-of-the-road all-music formula.
caption: RTL 7's old logo as Yorin
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