page_title: Tesla Model S
section_title: Global
hierarchical_section_title: Tesla Model S / Sales and markets / Global
caption_attribution_description: English: Tesla Model S Parade during first deliveries to retail customers at Tesla Factory in Fremont, California.
context_page_description: The Tesla Model S is an all-electric five-door liftback sedan produced by Tesla, Inc., and was introduced on June 22, 2012. As of August 2020, the Model S Long Range Plus has an EPA range of 402 miles, higher than that of any other battery electric car.
  Model S cars built from October 2014 have a feature called Autopilot, an advanced driver assistance system that allows the car to operate without assistance from the driver. However, the driver must supervise continuously and take control if there is an issue. Autopilot 2.0, introduced in October 2016, also includes “Enhanced Summon”, which allows the car to navigate through a parking lot to its owner without anyone in the driver's seat. Sentry mode, available on cars built after August 2017, senses and records suspicious activity around the car.
  In 2013, the Model S became the first electric car to top the monthly new-car-sales ranking in any country, twice leading in Norway, in September and December 2013 and also in Denmark in December 2015. Global Model S sales passed 250,000 units in September 2018. The U.S. is its leading market, with about 158,000 units delivered through December 2019.
context_section_description: Tesla reported 520 reservations for the Model S during the first week they were available and by December 2012, a total 15,000 net reservations (after deliveries and cancellations) had been received by year-end. The special edition Model S Signature model was sold out before deliveries began in June 2012, and according to Tesla all models were sold out for that year shortly after. A car ordered in May 2012 would be delivered in early to mid-2013.
  Initially Tesla expected its annual production to increase by over 50% in 2014 to 35,000 units, but in November 2014 reduced its sales target to 33,000 units due to a deficit in production of 2,000 units during the third quarter of 2014. The company expected its annual production to increase another 50% in 2015. Tesla set a target of between 50,000 and 52,000 deliveries for Model S and Model X cars in 2015, and delivered 50,658 units. Tesla sold more than 50,000 Model S cars globally in 2016, making it the world's top selling plug-in electric that year. In 2017, it became only the second EV to sell more than 200,000 units behind the Nissan Leaf.
  2012
  U.S. deliveries began June 2012. Deliveries of the 60 kWh model were rescheduled from November 2012 to January/February 2013. A total of 2,650 cars were delivered in North America in 2012.
  2013
  During the first six months of 2013, 10,050 were delivered. The Model S was released in Europe in early August 2013, and the first deliveries took place in Norway, Switzerland and the Netherlands, and by November 2013, the Model S was on sale in 20 countries.
  Sales totaled about 22,477 units in North America and Europe, surpassing Tesla's annual sales target of 21,500 units. Global cumulative sales passed the 25,000 unit milestone in December 2013. By the end of 2013, according to Elon Musk, Norway and Switzerland became the company's largest per capita sales markets.
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
          
  
   
  
  
  2014
  Retail deliveries in China began in April 2014. The right-hand-drive model was released in the UK in June 2014, followed by Hong Kong in July 2014 and Japan in September 2014. Deliveries in Australia began in December 2014.
  Global cumulative sales of the Model S passed the 50,000 unit mark in October 2014. A total of 31,655 units were sold worldwide in 2014, allowing the Model S to rank as the world's second best selling plug-in electric vehicle after the Nissan Leaf that year. In 2014 about 55% of Model S deliveries took place in North America, 30% in Europe, and 15% in the Asia-Pacific market.
  2015
  A total of 21,577 units were sold worldwide during the first half of 2015, of which, 11,532 were delivered during the second quarter alone, up about 52% over the same quarter the previous year. As of June 2015, the Model S was sold in 30 countries. A total of 11,597 Model S cars were delivered during the third quarter, up about 49% over the same quarter in 2014. A total of 17,272 Model S were delivered during the fourth quarter, up 76% over the same quarter the previous year, and setting a new record for the most cars delivered in a quarter. Global Model S sales passed the 100,000 unit milestone in December 2015, three years and a half after its introduction. A total of 50,446 Model S sedans were sold globally in 2015, making the Model S the world's best-selling plug-in electric car in 2015, ahead of the Nissan Leaf (about 43,000 units).
  As of December 2015, a total of 107,228 Model S sedans had been sold worldwide since its introduction, ranking as the world's second best selling plug-in car ever after the Nissan Leaf (200,000). The United States continued as the largest market with 63,161 units sold. Norway listed as the Model S largest overseas market, with 10,062 new units registered, followed by China with 5,524 units registered through September 2015, and the Netherlands with 4,382 units registered at the end of December 2015.
  2016
  Model S global sales totaled 12,420 units during the first quarter of 2016. Sales during the second
caption: Model S first retail deliveries ceremony at the Tesla Factory in Fremont, California, held on June 22, 2012
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