page_title: Pink Friday (fragrance)
section_title: Promotion and commercial
hierarchical_section_title: Pink Friday (fragrance) / Promotion and commercial
caption_attribution_description: Performing artist Nicki Minaj launches 'Pink Friday' perfume - Sydney, Australia; Myer City store...
context_page_description: Pink Friday is the first fragrance created by American rapper, singer, songwriter, actress and model Nicki Minaj with Give Back Brands, first released on September 22, 2012 in the US and Australia. The bottle was designed by Lance McGregor of Paul Meyers and Friends. Elizabeth Arden bought the licence to distribute the fragrance to major retail stores worldwide. With the success of Pink Friday, Minaj released two limited edition flankers of the fragrance called Pink Friday Special Edition, and Pink Friday Deluxe Edition, respectively. The perfume was nominated for three 2013 FiFi Awards for Fragrance of the Year, Best Packaging, and Media Campaign of the Year. Pink Friday was succeeded by the fragrances Minajesty and Onika.
context_section_description: A commercial was filmed in August 2012. The promotional internet ad leaked online on October 27, 2012. The commercial uses Minaj's song "Whip It" from her sophomore album Pink Friday: Roman Reloaded as the theme song, and shows a giant Minaj dressed in a pink wig, tutu and bra, wandering through New York City. Then, as she sprays others with the fragrance, they also become giants.
  The official fragrance commercial was released November 16, 2012, shot by Howard Huang. Which featured Minaj laying in a field of black roses. She then cuts herself by touching the thorn of a rose, and bleeds pink blood. The roses then become pink, and so do her eyes, as her skin apparently slowly turns to solid gold. The perfume bottle is then shown, with the fragrance name being whispered calmly. The commercial features her single "Freedom" Minaj held two fragrance launches at Macy's, the first on September 24, 2012 in New York City, and the second on November 29, 2012 in Sydney. To promote the fragrance Minaj appeared on many television networks to promote the release of her fragrance such as The View, Good Morning America, and 106 & Park.
caption: Minaj promoting her Pink Friday Fragrance in Sydney
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