page_title: Creative Zen
section_title: Zen Touch
hierarchical_section_title: Creative Zen / Discontinued players / Zen Touch
caption_attribution_description: English: Creative Zen Touch, powered on and on main menu with english interface.
context_page_description: ZEN refers to the series of portable media player designed and manufactured by Creative Technology Limited, the names of which start with the word ZEN, e.g. ZEN, ZEN X-Fi. The players evolved from the NOMAD brand through the NOMAD Jukebox series. Three of Creative Technology's players won the Best of CES award from 2004 to 2006 in their respective categories, with one winning the overall award. The ZEN series has a strong foothold in Asian markets, especially in Singapore, the company's headquarters.
  All players support MP3 and WMA formats, while some models support also WAV and Audible formats. They are bundled with device drivers and Creative MediaSource, a media player that includes transferring and syncing abilities exclusively for the players. Some models are PlaysForSure-certified for being compatible with Windows Media Player via Media Transfer Protocol and supporting the Janus DRM. They are natively compatible with Windows, with some also supporting Mac OS X.
  The latest Creative Zen models were released in 2012, with the last firmware updates releasing in 2013. While not officially discontinued, Creative Technology's website designates the Zen line as "archived".
context_section_description: The redesigned 40 GB Zen Touch was released on June 7, 2004. The model incorporated major changes in design, functionality and technology.
  The Zen Touch has a smaller form factor and larger backlit blue display in a curved industrial design. In addition, the device uses a touch-sensitive vertical strip on the front of the unit for easier file navigation. These changes were enabled by the use of Hitachi's smaller 1.8-inch hard drives. The Touch is available in capacities of 20 and 40 GB. Unlike the previous two generations, the Zen Touch does not have a removable battery, and plays audio for approximately 24 hours. Even though the battery is not removable, it can be replaced rather easily since the case is closed with screws only and the battery attaches with a connector.
  The Zen Touch has a brief uncredited appearance in Diet Pepsi's commercial which aired during Super Bowl XL featuring P. Diddy.
caption: Creative ZEN Touch
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