page_title: Rouba
section_title: Career diversion
hierarchical_section_title: Rouba / Career diversion
caption_attribution_description: English: Rouba singing at Bourbon Street in Amsterdam...
context_page_description: Rouba a.k.a. Roobz, is a soul singer/songwriter born in Lebanon and raised in the United Arab Emirates. She made her official debut into the music business in 2013 during Rolling Stone Magazine's fourth anniversary in the Middle East. The debut album entitled "Mama's Back" was entirely produced in Los Angeles by music producer Joe Kennedy.
  Her first single "Don’t Go Home", released in July 2012, was named a "club-friendly slab of soulful pop" by Rolling Stone.
context_section_description: While exploring music, Rouba also pursued an advertising degree at Notre Dame University in Lebanon. She later utilised her studies to venture into a career in public relations advertising and communication that entirely diverted her away from music. She moved to Dubai in the UAE in 1998, where she focused on climbing the corporate ladder and earned several senior roles and finally a regional position with Ogilvy & Mather, a multinational agency.
  
  After abandoning music for more than a decade to pursue a successful her professional career in marketing and communication, Rouba finally revived her love for music and began performing live again at Musichall, Bar Louis, Blue Note and other live music venues in Beirut. 
  Today, Rouba performs regularly and is actively promoting her original music in the Middle East region and around the world.
caption: Rouba singing at Bourbon Street in Amsterdam.
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