page_title: Nickelodeon
section_title: Special events
hierarchical_section_title: Nickelodeon / Programming / Programming blocks / Special events
caption_attribution_description: English: Guest appearance of mascots including characters from Teenage Mutant Ninja Turtle, Spongebob SquarePants and Paw Patrol from Nickelodeon during the Nickelodeon Slime Cup SG event held in City Square Mall, Singapore in July, 2017
context_page_description: Nickelodeon is an American pay television channel which was first tested on December 1, 1977, until it eventually launched on April 1, 1979 as the first cable channel for children. It is owned by ViacomCBS through its domestic networks division and is based in New York City. The network's programming is primarily aimed at children and adolescents aged 2–17, while some of its program blocks target a broader family audience.
  The channel was originally first tested as Channel C-3, with Pinwheel as its main program on December 1, 1977. Pinwheel was a television series that was, at the time, only available on QUBE, which was the first two-way major market interactive cable television system, owned by Warner-Amex Satellite Entertainment. The channel was then launched officially as Nickelodeon on April 1, 1979, and expanded to other cable providers nationwide. It was initially commercial-free and remained without advertising until 1984. Warner-Amex sold Nickelodeon, along with its sister networks MTV and VH1, to Viacom in 1986.
  Throughout its history, Nickelodeon has introduced sister channels and themed programming blocks.
context_section_description: Nickelodeon Kids' Choice Awards – The Kids' Choice Awards are a 90-minute-long annual live awards show held on the fourth Saturday night in March (formerly the first Saturday in April until 2008). The award show (whose winners are selected by Nickelodeon viewers though voting on the channel's website and through text messaging) honors popular television series and movies, actors, athletes and music acts, with winners receiving a hollow orange blimp figurine (one of the logo outlines used for much of the network's "splat logo" era from 1984 to 2009).
  Nickelodeon Kids' Choice Sports – A spin-off of the Kids' Choice Awards, "Kids Choice Sports" is held in July with the same KCA voting procedures and differing categories for team sports and athlete achievements for the previous year (featuring categories such as "Best Male Athlete", "Best Female Athlete", "King Of Swag", and "Queen Of Swag"), along with the award featuring a sports-specific purple mohawk. Its inaugural ceremony aired on July 17, 2014, and originally suspended the international channels so people could only watch it on the main channel.
  Nickelodeon HALO Awards  –  The HALO Awards features 5 ordinary teens who are Helping And Leading Others (HALO).  Its inaugural ceremony aired on December 11, 2009. The awards show is hosted by Nick Cannon and airs on Nickelodeon and TeenNick every November/December.
  Worldwide Day of Play – The "Worldwide Day of Play" is an annual event held on a Saturday afternoon in late September that began on October 2, 2004, to mark the conclusion of the "Let's Just Play" campaign launched that year, which are both designed to influence kids to exercise and participate in outdoor activities; schools and educational organizations are also encouraged to host local events to promote activity among children during the event. Nickelodeon and its sister channels (except for the Pacific and Mountain Time Zone feeds and the Nick 2 Pacific feed that is distributed to the Eastern and Central Time Zones), some of the network's international channels and associated websites are suspended (with a message encouraging viewers to participate in outdoor activities during the period) from 12:00 to 3:00 p.m. Eastern and Pacific Time on the day of the event. Since 2010, the Worldwide Day of Play event became part of The Big Help program, as part of an added focus on healthy lifestyles in addition to the program's main focus on environmental issues.
caption: Guest appearance of mascots including characters from Teenage Mutant Ninja Turtles, SpongeBob SquarePants and Paw Patrol from Nickelodeon during the Nickelodeon Slime Cup SG event held in City Square Mall, Singapore in July, 2017
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