page_title: Online food ordering
section_title: History in the US
hierarchical_section_title: Online food ordering / History in the US
caption_attribution_description: English: This is a picture from a 2018 Pizza Hut pizza box, which describes the first online food sale.
context_page_description: Online food ordering is the process of ordering food from a website or other application. The product can be either ready-to-eat food or food that has not been specially prepared for direction consumption.
context_section_description: The first online food order was a pizza from Pizza Hut in 1994.
  The online food ordering market has increased in the U.S with 40 percent of U.S adults having ordered their food online once. The online food ordering market includes foods prepared by restaurants, prepared by independent people, and groceries being ordered online and then picked up or delivered.
  The first online food ordering service, World Wide Waiter (now known as Waiter.com), was founded in 1995. The site originally serviced only northern California, later expanding to several additional cities in the United States.
  By the late 2000s, major pizza chains had created their own mobile applications and started doing 20–30 percent of their business online. With increased smartphone penetration, and the growth of both Uber and the sharing economy, food delivery startups started to receive more attention. In 2010, Snapfinger, who is a multi-restaurant ordering website, had a growth in their mobile food orders by 17 percent in one year.
  By 2015, online ordering began overtaking phone ordering.
  In 2015, China's online food ordering and delivery market grew from 0.15 billion yuan to 44.25 billion yuan.
  As of September 2016, online delivery accounted for about 3 percent of the 61 billion U.S. restaurant transactions.
caption: This is a picture from a 2018 Pizza Hut pizza box, which describes the first online food sale.
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