page_title: Bagpiper (whisky)
section_title: Sales
hierarchical_section_title: Bagpiper (whisky) / Sales
caption_attribution_description: English: A Bagpiper whisky advertisement painted near a liquor store in Pondicherry, India
context_page_description: Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd, a subsidiary of the United Breweries Group, and launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks". It is similar to a blended whisky flavored with pot still malt whisky, but the neutral spirits used as base are distilled from molasses instead of grain.
  The brand uses tamper-proof bottles. It also introduced whisky in Tetra Pak. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research. The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.
  Bagpiper is exported to ten countries, including those in the Middle East.
context_section_description: 1987: Annual sales of 1 million cases
  1991: Annual sales of 2 million cases
  1993: Annual sales of 3 million cases
  1996: Annual sales of 4 million cases
  1998: Annual sales of 5 million cases
  2003: Annual sales of 6 million cases
  2005: Becomes India's largest selling whisky
  2006: Annual sales of 10 million cases
  2008: Annual sales of 15.4 million cases
  2009: Annual sales of 16.3 million cases.
  2010: Annual sales of 16.4 million cases.
  2011: Annual sales of 15.8 million cases.
  2012: Annual sales of 14 million cases.
caption: Bagpiper whisky advertisement painted on a liquor store wall in Pondicherry
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