page_title: Celebrity chef
section_title: Influences
hierarchical_section_title: Celebrity chef / Influences
caption_attribution_description: I love the green market. I walk through every morning on the way to work and it smells amazing. It was cuter than usual when Jamie Oliver was there
context_page_description: A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the mediums of television and radio, or in printed publications. While television is ultimately the primary way for a chef to become a celebrity, some have achieved this through success in the kitchen, cook book publications, and achieving awards such as Michelin stars, while others are home cooks that won competitions.
  Celebrity chefs can also massively influence cuisines across countries, with foreign cuisines being introduced in their natural forms for the first time due to the work of the chef to inform their viewers. Sales of certain foodstuffs can also be enhanced, such as when Delia Smith caused the sale of white eggs across the UK to increase by 10% in what has since been termed the "Delia effect".
context_section_description: Celebrity chefs have changed the style of food that the general public consume. For example, despite the fact that Asian cuisine had been available in the UK since before the Victorian era, it was only due to the influence of chefs like Ken Hom and Madhur Jaffrey in the early eighties that the public became aware that these anglicised meals were not the authentic article. Tying into his first television series in 1984, the book Ken Hom's Chinese Cookery sold 1.2 million copies in the UK alone. Chef Jamie Oliver ran a campaign in the UK in his television show Jamie's School Dinners to introduce better eating habits in school dinners for schoolchildren. The campaign saw a change in food standard requirements across the UK, and the show was exported to the United States for the same purpose.
caption: Jamie Oliver's campaign on the quality of school dinners changed the government standards in the UK
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