page_title: Breakfast Television Centre
section_title: Sale to MTV Europe
hierarchical_section_title: Breakfast Television Centre / History / Sale to MTV Europe
caption_attribution_description: TV-am's custom-built studio complex at Camden lock
context_page_description: Breakfast Television Centre is the former headquarters of TV-am in Camden Town, London, which is now the headquarters of MTV Europe. It was converted from a former car showroom in 1981 to a design by Sir Terry Farrell, and came to be known as Eggcup House because of plastic eggcups on the roof. It has since been extensively renovated.
context_section_description: After TV-am closed, Breakfast Television Centre was sold to MTV Europe in 1993. MTV stated that extra studios were available for commercial hire. The TV-am lettering built into the fascia of the building was covered over with discs, but the eggcups remained on the roof.
  In fact, during some of the earlier "live" MTV segments, based within the building, the very distinct former TV-am reception areas and non-studio space was used.
caption: Former TV-am studios in Camden Lock. The TV-am lettering down the side of the fascia covered with discs in 1993.
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