page_title: Snow White design language
section_title: Design features
hierarchical_section_title: Snow White design language / Design features
caption_attribution_description: Macintosh Portable
context_page_description: The Snow White design language is an industrial design language which was developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
  The design language boosted Apple's global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
  Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
context_section_description: The distinguishing characteristics originated by the Snow White design language, in contrast to the original Apple industrial design style, include the following:
  minimal surface texturing
  colored a light off-white (Fog) or light gray (Platinum)
  inlaid three-dimensional Apple logo, diamond cut to the exact shape
  zero-draft enclosures, with no variances in case thickness and perpendicular walls
  recessed international port identification icons
  silk-screened product name badging
  shallow horizontal and vertical lines, 2 mm wide, 2 mm deep, spaced 10 mm apart on center, which run along any and all of the surfaces of the product, some of which act as vents and set back 30 mm from the front and 4 mm from the back
  Fog products have beige accents and cables, Platinum products have uniform color (no accents) and Smoke gray cables
  3 mm radius, rear and 2 mm radius, front corners
  simple unadorned ports and slots
  Any or all of these features indicate a Snow White Frog Design influence over an otherwise Apple-designed product. In particular the first official implementation, the Apple IIc, does not represent the complete set of design elements, while the Macintosh II includes all of them. Later, the Macintosh LC began to phase out some of the design elements.
caption: Macintosh Portable
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