page_title: Plymouth (automobile)
section_title: 1970s
hierarchical_section_title: Plymouth (automobile) / History / 1970s
caption_attribution_description: 1973 Plymouth 'Cuda 340 coupe. Taken at the 2011 New South Wales All Chrysler Day, held at Fairfield Showground, Prairiewood, Sydney.
context_page_description: Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford. It became the high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge.
context_section_description: By the 1970s, emissions and safety regulations, along with soaring gasoline prices and an economic downturn, meant demand dropped for all muscle-type models. As with other American vehicles of the time, there was a progressive decrease in the Barracuda's performance. To meet increasingly stringent safety and exhaust emission regulations, big-block engine options were discontinued. The remaining engines were detuned year by year to reduce exhaust emissions, which also reduced their power output. There was also an increase in weight as bumpers became larger and, starting in 1970, E-body doors were equipped with heavy steel side-impact protection beams. Higher fuel prices and performance-car insurance surcharges deterred many buyers as the interest in high-performance cars waned. Sales of pony cars were on the decline. Sales had dropped dramatically after 1970, and while 1973 showed a sales uptick, Barracuda production ended 1 April 1974, ten years to the day after it had begun.
  The redesign for the 1970 Barracuda removed all its previous commonality with the Valiant. The original fastback design was deleted from the line and the Barracuda now consisted of coupe and convertible models. The all-new model, styled by John E. Herlitz, was built on a shorter, wider version of Chrysler's existing B platform, called the E-body. Sharing this platform was the newly launched Dodge Challenger; however no exterior sheet metal interchanged between the two cars, and the Challenger, at 110 inches (2,794 mm), had a wheelbase that was 2 inches (51 mm) longer than the Barracuda.
  The E-body Barracuda was now "able to shake the stigma of 'economy car'." Three versions were offered for 1970 and 1971: the base Barracuda (BH), the luxury oriented Gran Coupe (BP), and the sport model 'Cuda (BS). Beginning mid year 1970, and ending with the 1971 model, there also was the Barracuda Coupe (A93), a low-end model which included the 198ci Slant Six as a base engine, lower grade interior, and (like other Coupe series Chrysler Corp. offered that year) had fixed quarter glass instead of roll-down rear passenger windows. The high-performance models were marketed as 'Cuda deriving from the 1969 option. The E-body's engine bay was larger than that of the previous A-body, facilitating the release of Chrysler's 426 cu in (7.0 L) Hemi for the regular retail market.
  For 1970 and 1971, the Barracuda and Barracuda Gran Coupe had two six-cylinder engines available — a new 198 cu in (3.2 L) version of the slant-6, and the 225 — as well as three different V8s: the 318ci, the 383ci with two-barrel carburetor and single exhaust, and the 383ci with four-barrel carburetor and dual exhaust 330 hp (246 kW) SAE gross. The Cuda had the 383ci 335 hp (250 kW) SAE gross (same as Dodge's 383 Magnum) as the standard engine. It also had the 440ci four-barrel Super Commando, the 440ci six-barrel Super Commando Six Pak, and the 426ci Hemi. The 440- and Hemi-equipped cars received upgraded suspension components and structural reinforcements to help transfer the power to the road.
  In 1970 the power plant options offered to the customer were:
  275 hp (200 kW) SAE gross in the 340-4V.
  335 hp (250 kW) SAE gross in the high performance 383-4V,
  375 hp (280 kW) SAE gross in the 440-4V,
  390 hp (290 kW) SAE gross in the 440-6V, and
  425 hp (317 kW) SAE gross in the 426-8V.
  Other Barracuda options included decal sets, hood modifications, and some unusual "high impact" colors such as "Lime Light", "Bahama Yellow", "Tor Red", "Lemon Twist", "Curious Yellow", "Vitamin C", "In-Violet", "Sassy Grass" and "Moulin Rouge".
  The compact Valiant sold well, and built a reputation for attractive styling, durability, economy, and value. Although the Valiant hardtop was discontinued for 1967, it was reintroduced as a virtual clone of the Dodge Dart Swinger for 1971 under the model name "Valiant Scamp". The Scamp was produced along with the Valiant, Dodge Dart, and Swinger until 1976, when it was replaced with the Volaré. Featuring transverse-mounted torsion bars and a slightly larger body, the Volaré (and its D
caption: 1973 Plymouth 'Cuda coupe
exif: {"Image Make": "FUJIFILM", "Image Model": "FinePix HS10 HS11", "Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Digital Camera FinePix HS10 HS11 Ver1.04", "Image DateTime": "2011:11:11 14:56:45", "Image YCbCrPositioning": "Co-sited", "Image Copyright": "", "Image ExifOffset": "2354", "Image XPKeywords": "[65, 0, 108, 0, 108, 0, 32, 0, 67, 0, 104, 0, 114, 0, 121, 0, 115, 0, 108, 0, 101, 0, 114, 0, 32, 0, 68, 0, 97, 0, 121, 0, 32, 0, 50, 0, 48, 0, 49, 0, 49, 0, 0, 0]", "Image PrintIM": "[80, 114, 105, 110, 116, 73, 77, 0, 48, 50, 53, 48, 0, 0, 2, 0, 2, 0, 1, 0, 0, 0, 1, 1, 0, 0, 0, 0]", "Image Padding": "[]", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail Orientation": "Horizontal (normal)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "8208", "Thumbnail JPEGInterchangeFormatLength": "13209", "Thumbnail YCbCrPositioning": "Co-sited", "EXIF ExposureTime": "1/70", "EXIF FNumber": "14/5", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "100", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2011:10:30 11:11:24", "EXIF DateTimeDigitized": "2011:10:30 11:11:24", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "2", "EXIF ShutterSpeedValue": "61/10", "EXIF ApertureValue": "3", "EXIF BrightnessValue": "21/5", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "24/5", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "3648", "EXIF ExifImageLength": "2432", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "7980", "EXIF FocalPlaneXResolution": "6129", "EXIF FocalPlaneYResolution": "6129", "EXIF FocalPlaneResolutionUnit": "3", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF Sharpness": "Normal", "EXIF SubjectDistanceRange": "0", "EXIF ImageUniqueID": "6FD7DBD6925A41358E5947708F64CB26", "EXIF Padding": "[]", "EXIF OffsetSchema": "3976"}