page_title: The Now Now
section_title: Music and lyrics
hierarchical_section_title: The Now Now / Music and lyrics
caption_attribution_description: English: Damon Albarn with Gorillaz, Oslo Spektrum, November 5th 2017
context_page_description: The Now Now is the sixth studio album to be recorded by the British virtual band Gorillaz; it was released on 29 June 2018 via Parlophone and Warner Bros. Records. Recording for the album began in late 2017 – according to Gorillaz co-creator Damon Albarn, it was recorded quickly so the band would have more material to play at future concerts.
  The album spawned six singles, including "Humility", "Hollywood" and "Tranz". The Now Now debuted at number four on the Billboard 200 and at number five on the UK Albums Chart. It received generally positive reviews from critics, who praised the album's minimalist sound and lyrical content. Some reviewers criticised its perceived lack of ambition and focus.
context_section_description: According to Stephen Thomas Erlewine of AllMusic, The Now Now includes elements of 1980s new wave and "yacht soul", which suggest the influence of disco and old-school hip-hop in Albarn’s songwriting. Clash magazine described its songs as "slick, mutant funk", while Drowned in Sound noted a "breezy synth-pop style" that it compared with Gorillaz' earlier album Plastic Beach. NME's Thomas Smith called Albarn's lyrics "more introspective" as a result of "[moving] away" from the "bad influences" of 2017's Humanz. Pitchfork described the album as "daydream funk, playful psych-pop, and up-scale disco". Corbin Reid of Uproxx said, "Stuttering synth melodies lock into and swirl around an impressive collection of different and varying drum patterns. The music doesn’t knock you down as much as it washes over you like a warm, comforting wave." He also compared it to the music of Tame Impala, noting it is "maybe less psychedelic in execution and more sepia-tinged in feeling". Lily Moayeri from Under the Radar  said many of the lyrics are "set in or devoted to the city of Los Angeles", adding "The Now Now gives off the impression of a tour diary". Finn from DIY called the album "A more spaced-out affair, stripped of its star-studded collaborations and bathed in the apparent apathy of the modern age".
caption: Damon Albarn has described The Now Now as "very sort of in the world of" the fictional Gorillaz lead singer 2-D.[13]
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