page_title: Kool-Aid
section_title: History
hierarchical_section_title: Kool-Aid / History
caption_attribution_description: The building where Gerard and Edwin Perkins invented en:Kool-Aid. Located at 518 W. 1st St. in en:Hastings, Nebraska
context_page_description: Kool-Aid is a brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack.
context_section_description: Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska.  All of his experiments took place in his mother's kitchen. Its predecessor was a liquid concentrate called Fruit Smack.  To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder; This powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's official soft drink.
  An agreement between Kraft Foods and SodaStream in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine.
  There is an active scene of Kool-aid collectors. A rare old Kool-Aid package can be traded for up to several hundred dollars on auction websites.
caption: The building in Hastings, Nebraska, where Kool-Aid was invented
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