page_title: Gary Hart
section_title: 1984 presidential campaign
hierarchical_section_title: Gary Hart / 1984 presidential campaign
caption_attribution_description: English: Colorado Demoncratic Senator Gary Hart at the 1984 Democratic National Convention in San Francisco, California. Photograph by Nancy Wong
context_page_description: Gary Warren Hart is an American politician, diplomat, and lawyer. He was the front-runner for the 1988 Democratic presidential nomination until he dropped out over allegations of an extramarital affair. He represented Colorado in the United States Senate from 1975 to 1987.
  Born in Ottawa, Kansas, he pursued a legal career in Denver, Colorado, after graduating from Yale Law School. He managed Senator George McGovern's successful campaign for the 1972 Democratic presidential nomination and McGovern's unsuccessful general election campaign against President Richard Nixon. Hart defeated incumbent Republican Senator Peter Dominick in Colorado's 1974 Senate election. In the Senate, he served on the Church Committee and led the Senate investigation regarding the Three Mile Island accident. After narrowly winning re-election in 1980, he sponsored the Semiconductor Chip Protection Act of 1984, becoming known as an "Atari Democrat".
  Hart sought the Democratic presidential nomination in 1984, narrowly losing the race to former Vice President Walter Mondale. Hart declined to seek re-election to the Senate in 1986 and sought the Democratic presidential nomination in 1988.
context_section_description: In February 1983, during his second term, Hart announced his candidacy for president in the 1984 presidential election. At the time of his announcement, Hart was a little-known senator and barely received above 1 percent in the polls against better-known candidates such as Walter Mondale, John Glenn and Jesse Jackson. To counter this situation, Hart started campaigning early in New Hampshire, making a then-unprecedented canvassing tour in late September, months before the primary. This strategy attracted national media attention to his campaign, and by late 1983, he had risen moderately in the polls to the middle of the field, mostly at the expense of the sinking candidacies of Glenn and Alan Cranston. Mondale won the Iowa caucus in late January, but Hart polled a respectable 16 percent. Two weeks later, in the New Hampshire primary, he shocked much of the party establishment and the media by defeating Mondale by 10 percentage points. Hart instantly became the main challenger to Mondale for the nomination and appeared to have the momentum on his side.
  Hart's media campaign was produced by Raymond Strother, a native Texan who had begun his career in Louisiana. Hart could not overcome Mondale's financial and organizational advantages, however, especially among labor union leaders in the Midwest and industrial Northeast.  Hart's campaign was chronically in debt, to a final count of $4.75 million. In states like Illinois, where delegates were elected directly by primary voters, Hart often had incomplete delegate slates. Hart's ideas were criticized as too vague and centrist by many Democrats. Shortly after he became the new frontrunner, it was revealed that Hart had changed his last name, had often listed 1937 instead of 1936 as his birth date and had changed his signature several times. This, along with two separations from his wife (1979 and 1981), Lee, caused some to question Hart's "flake factor." Hart himself admitted in an interview that he was going through a midlife crisis and focused too much on his career, neglecting his family. Reporters observed that the Harts appeared distant and distracted in public. Hart was also not close to his children, often leaving his wife to raise them completely alone. He and his wife briefly dated each other casually during their second separation, which occurred for a few months in 1981. Additionally, the Harts had begun divorce proceedings but had stopped them after reconciling. Hart and his wife later stated that the separations, caused by too much time spent apart due to politics, only strengthened their marriage. The Harts have remained married for almost 60 years.
  The two men swapped victories in the primaries, with Hart getting exposure as a candidate with "new ideas" and Mondale rallying the party establishment to his side. The two men fought to a draw in the Super Tuesday, with Hart winning states in the West, Florida and New England. Mondale fought back and began ridiculing Hart's campaign platform. The most famous television moment of the campaign was during a debate when he mocked Hart's "new ideas" by quoting a line from a popular Wendy's television commercial at the time: "Where's the beef?" Hart's campaign could not effectively counter this remark, and when he ran negative TV commercials against Mondale in the Illinois primary, his appeal as a new kind of Democrat never entirely recovered. Hart lost the New York and Pennsylvania primaries, but won those of Ohio and Indiana.
  Mondale gradually pulled away from Hart in the delegate count, but the race was not decided until June, on "Super Tuesday III". Decided that day were delegates from five states: South Dakota, New Mexico, West Virginia, California and New Jersey. The proportional nature of delegate selection meant that Mondale was likely to obtain enough delegates on that day to secure the stated support of an overall majority of delegates, and hence the nomination, no matter who actually "won" the states contested. However, Hart maintained that unpledged superdelegates that had previously claimed support for Mondale 
caption: Hart at the Democratic National Convention in 1984
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