page_title: John Cena
section_title: Endorsements
hierarchical_section_title: John Cena / Other ventures / Endorsements
caption_attribution_description: English: John Cena with a young fan in December 2011
context_page_description: John Felix Anthony Cena Jr. is an American professional wrestler, actor, rapper, and television presenter. He is currently signed to the WWE on a part-time deal, is the current host of Are You Smarter Than a Fifth Grader? on Nickelodeon and has starred in various films.
  Born and raised in West Newbury, Massachusetts, Cena moved to California in 1998 to pursue a career as a bodybuilder. He transitioned to professional wrestling in 1999 when he debuted for Ultimate Pro Wrestling. He signed with the World Wrestling Federation in 2001, where he was initially assigned to Ohio Valley Wrestling. He gained fame in the WWE after adopting the persona of a trash-talking rapper. He won his first singles title, the United States Championship, in 2004. The next year, he won the WWE Championship for the first time, and his character subsequently transitioned into a clean-cut "Superman-like" hero. He then led the company as its franchise player and its public face for the next decade.
  Cena is a five-time United States Champion, four-time world tag team champion, and a 16-time world champion. He is tied with Ric Flair for the most world championship reigns in WWE history.
context_section_description: Before his professional wrestling career, Cena appeared in an advertisement for Gold's Gym. As a wrestler, he has endorsed the energy drink YJ Stinger, appearing in commercials beginning in October 2003, and Subway, for whom he filmed advertisements with their spokesperson Jared Fogle in November 2006 that began airing the following January. For a time in 2007, he also endorsed two "signature collections" of energy drinks and energy bars sold by American Body Builders. In 2008, Cena filmed a commercial as part of Gillette's "Young Guns" NASCAR campaign.
  In 2009, Cena expanded his relationship with Gillette by introducing a new online campaign called "Be A Superstar" featuring himself alongside fellow WWE wrestlers Chris Jericho and Cody Rhodes. The campaign features motivational videos. After Dwayne "The Rock" Johnson called Cena "Fruity Pebbles" during their feud (in reference to Cena's colorful merchandise) Cena appeared on the box of Fruity Pebbles cereal in 2013.
  He was the pace car driver for the 58th annual Daytona 500. On October 13, 2016, Cena made his debut as the voice of Ernie the Elephant in a new commercial campaign launched by Wonderful Pistachios. He was named to Adweek's "Creative 100" and received praise for his performance.
caption: Cena signing merchandise for a young fan.
exif: {"Image ImageWidth": "4288", "Image ImageLength": "2848", "Image BitsPerSample": "[8, 8, 8]", "Image PhotometricInterpretation": "2", "Image ImageDescription": "FORT BRAGG, N.C.\u2014 Soldiers and Families receive a surprise visit from superstars and divas from the World Wresting Entertainment, Inc. all around Fort Bragg December 9. During the visit, John Cena made an appearance at the Tolson Youth Activity Center where he spoke to military children about the \u201cBe a Star\u201d anti-bullying campaign. The superstars and divas also went around to several units surprising Soldiers throughout the day. Sunday night the WWE superstars and divas will be putting on a special \u201cTribute to the Troops\u201d show for free at the Crowne Coliseum in Fayetteville, N.C. (U.S. Army photos by Sgt. Jessica M. Kuhn, XVIII Airborne Corps PAO)", "Image Make": "NIKON CORPORATION", "Image Model": "NIKON D300S", "Image Orientation": "Horizontal (normal)", "Image SamplesPerPixel": "3", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Ver.1.01", "Image DateTime": "2011:12:09 21:25:26", "Image Artist": "Sgt. Jessica M. Kuhn", "Image YCbCrPositioning": "Co-sited", "Image Copyright": "", "Image ExifOffset": "308", "GPS GPSVersionID": "[2, 2, 0, 0]", "Image GPSInfo": "1024", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "1138", "Thumbnail JPEGInterchangeFormatLength": "6487", "EXIF ExposureTime": "1/2000", "EXIF FNumber": "14/5", "EXIF ExposureProgram": "Aperture Priority", "EXIF ISOSpeedRatings": "250", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2010:05:02 13:29:12", "EXIF DateTimeDigitized": "2010:05:02 13:29:12", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "4", "EXIF ShutterSpeedValue": "1370723/125000", "EXIF ApertureValue": "1485427/500000", "EXIF ExposureBiasValue": "-2/3", "EXIF MaxApertureValue": "3", "EXIF SubjectDistance": "47/25", "EXIF MeteringMode": "CenterWeightedAverage", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire", "EXIF FocalLength": "34", "EXIF SubSecTimeOriginal": "8", "EXIF SubSecTimeDigitized": "8", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "2100", "EXIF ExifImageLength": "1500", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "992", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CVAPattern": "[0, 2, 0, 2, 0, 1, 1, 2]", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "1", "EXIF FocalLengthIn35mmFilm": "51", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "None", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF SubjectDistanceRange": "0"}