page_title: Cadbury Creme Egg
section_title: Packaging
hierarchical_section_title: Cadbury Creme Egg / Product specification / Packaging
caption_attribution_description: English: Image of the new packaging introduced in Canada (2015).
context_page_description: A Cadbury Creme Egg is a chocolate-like confection produced in the shape of an egg, originating from the British chocolatier Cadbury. The product consists of a thick chocolate-like shell containing an enzymatically-derived sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg from a fowl such as a chicken or goose. The Creme Egg is the best selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million. However, in 2016 sales plummeted after the controversial decision to change the recipe from the original Dairy Milk chocolate to a cheaper substitute, with reports of a loss of more than £6m in sales.
  Creme Eggs are produced by Cadbury in the UK, by The Hershey Company in the United States, and by Cadbury Adams in Canada. They are sold by Mondelēz International in all markets except the US, where The Hershey Company has the local marketing rights. At the Bournville factory in Birmingham, in the UK, they are manufactured at a rate of 1.5 million per day.
context_section_description: Creme eggs are usually sold individually but are also available in boxes containing a varying quantity of eggs depending on the country the packaging is intended for. The foil wrapping of the eggs was traditionally green, red, yellow and blue in colour in the United Kingdom and Ireland, though green was removed and purple replaced blue early in the 21st century. In the United States, some green is incorporated into the design, which previously featured the product's mascot—the Creme Egg Chick. As of 2015, the packaging in Canada has turned into a 34g, purple, red and yellow soft plastic shell.
caption: New packaging introduced in Canada (2015).
exif: {}