page_title: The Expendables 3
section_title: Marketing
hierarchical_section_title: The Expendables 3 / Release / Marketing
caption_attribution_description: Français&#160;: L'équipe de "Expendables 3" au festival de CannesEnglish: The cast of "The Expendables 3" at the Cannes Film Festival
context_page_description: The Expendables 3 is a 2014 American action film directed by Patrick Hughes and written by Creighton Rothenberger, Katrin Benedikt and Sylvester Stallone. It is the third installment in The Expendables film series and the sequel to The Expendables and The Expendables 2. The film features an ensemble cast of stars including Sylvester Stallone, Jason Statham, Antonio Banderas, Jet Li, Wesley Snipes, Dolph Lundgren, Kelsey Grammer, Randy Couture, Terry Crews, Mel Gibson, Harrison Ford, Arnold Schwarzenegger, Kellan Lutz, Ronda Rousey, Glen Powell, Victor Ortiz, and Robert Davi.
  The story follows the mercenary group known as The Expendables as they come into conflict with ruthless arms dealer Conrad Stonebanks, the Expendables' co-founder, who is determined to destroy the team. The film premiered in London on August 4, 2014 and was released theatrically on August 15, 2014 by Lionsgate. Unlike the first two films in the franchise, The Expendables 3 received a PG-13 rating instead of an R rating, which upset many fans of the franchise.
context_section_description: On December 19, 2013, the first teaser trailer got released with the intent of showcasing the large cast of the movie. At 2014 CinemaCon, the official poster of the film was shown for the first time, although it only slightly differs from material shown before, featuring a white background instead of a black one. The marketing scheme of putting a huge emphasis on the film's ensemble cast of famous action actors was continued in early April when 16 character posters of the film's cast were released and divided over four websites for maximum exposure. One day later, the first trailer with actual footage from the film premiered, again highlighting the film's huge cast, being referred to as a "roll call trailer" by Lionsgate. At the 2014 Cannes Film Festival, Millennium Films hosted a special event promoting the film at the Carlton Hotel with Sylvester Stallone, Jason Statham, Arnold Schwarzenegger, Mel Gibson, Harrison Ford, Wesley Snipes, Antonio Banderas, Dolph Lundgren, Kelsey Grammer, Randy Couture, Kellan Lutz, Victor Ortiz, Glen Powell and director Patrick Hughes attending. The event lasted the entire day and featured the cast driving down the Croisette in tanks.
  On June 5, a new TV promo with new footage was released. Instead of highlighting the all-star cast as the previous ones, this trailer focused on the new additions to the cast, prominently Lutz, Ronda Rousey and Ortiz, contrasting their young characters with the more experienced ones of Stallone and Grammer. The same day, Stallone also released a behind the scenes video via his Twitter. On June 17, a long cinematic trailer was released, giving a first look at Gibson as Conrad Stonebanks as well as showcasing the film's story for the first time. A week later on June 23, the new banner was released, featuring all 17 cast members except Robert Davi. On June 4, a new TV trailer was released, containing new footage, although mostly consisting of footage already released. A longer version of the trailer was released a week later and one day after that, another TV trailer, themed to coincide with the 2014 FIFA World Cup, was released. At 2014 ComicCon, 16 new character posters in pop art style were released.
caption: The cast of The Expendables 3 at the 2014 Cannes Film Festival
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