page_title: Homo consumericus
hierarchical_section_title: Homo consumericus
caption_attribution_description: English: Tampines Mall.
context_page_description: Homo consumericus is a neologism used in the social sciences, notably by Gad Saad in his book The Evolutionary Bases of Consumption and by Gilles Lipovetsky in Le Bonheur Paradoxal. According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similarities between Darwinian principles and consumer behaviour. Lipovetsky has noted that modern times have brought about the rise of a third type of Homo consumericus, who is unpredictable and insatiable.
  A similar expression "Homo Consumens" was used by Erich Fromm in Socialist Humanism, written in 1965. There Fromm wrote on Homo consumens: "Homo consumens is the man whose main goal is not primarily to own things, but to consume more and more, and thus to compensate for his inner vacuity, passivity, loneliness, and anxiety."
  The expression "Homo Consumens" was used by several other authors, including Mihailo Marković.
context_section_description: Homo consumericus (mock Latin for consumerist person) is a neologism used in the social sciences, notably by Gad Saad in his book The Evolutionary Bases of Consumption and by Gilles Lipovetsky in Le Bonheur Paradoxal. According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similarities between Darwinian principles and consumer behaviour. Lipovetsky has noted that modern times have brought about the rise of a third type of Homo consumericus, who is unpredictable and insatiable.
  A similar expression "Homo Consumens" was used by Erich Fromm in Socialist Humanism, written in 1965. There Fromm wrote on Homo consumens: "Homo consumens is the man whose main goal is not primarily to own things, but to consume more and more, and thus to compensate for his inner vacuity, passivity, loneliness, and anxiety."
  The expression "Homo Consumens" was used by several other authors, including Mihailo Marković.
caption: Modern malls have been described as the new "cathedrals of consumption."[1]
exif: {"Image Make": "Canon", "Image Model": "Canon DIGITAL IXUS 750", "Image XResolution": "180", "Image YResolution": "180", "Image ResolutionUnit": "Pixels/Inch", "Image DateTime": "2006:07:30 17:27:17", "Image YCbCrPositioning": "Centered", "Image Tag 0x1001": "1600", "Image Tag 0x1002": "1200", "Image ExifOffset": "268", "Image CustomRendered": "Normal", "Image ExposureMode": "Auto Exposure", "Image WhiteBalance": "Auto", "Image DigitalZoomRatio": "1", "Image SceneCaptureType": "Standard", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "180", "Thumbnail YResolution": "180", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "2316", "Thumbnail JPEGInterchangeFormatLength": "6862", "EXIF ExposureTime": "1/25", "EXIF FNumber": "14/5", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2006:07:30 17:27:17", "EXIF DateTimeDigitized": "2006:07:30 17:27:17", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "3", "EXIF ShutterSpeedValue": "149/32", "EXIF ApertureValue": "95/32", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "95/32", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "77/10", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "1200", "EXIF ExifImageLength": "1600", "EXIF FocalPlaneXResolution": "400000/71", "EXIF FocalPlaneYResolution": "400000/71", "EXIF FocalPlaneResolutionUnit": "2", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera"}