page_title: No Mercy (2003)
section_title: Main event matches
hierarchical_section_title: No Mercy (2003) / Event / Main event matches
caption_attribution_description: Eddie Guerrero at a SmackDown! taping in Tacoma, WA on February 10, 2004.DSCN6696.JPG
context_page_description: No Mercy (2003) was a professional wrestling pay-per-view event produced by World Wrestling Entertainment. It took place on October 19, 2003, at the 1st Mariner Arena in Baltimore, Maryland. It was the sixth event under the No Mercy chronology and starred wrestlers from the SmackDown! brand.
  Nine professional wrestling matches were scheduled on the event's card. The main event saw WWE Champion Brock Lesnar defeat The Undertaker to retain his championship in a match where a chain was hung from a pole and the first man to reach it could use it as a legal weapon in what was called a Biker Chain match. Two featured bouts were scheduled on the undercard. In a standard match for the WWE United States Championship, the Big Show defeated Eddie Guerrero to win the title. The other was also a standard match, in which Kurt Angle defeated John Cena.
  No Mercy had an attendance of approximately 8,500 and received about 254,000 pay-per-view buys, more than the following year's event. This event helped WWE increase its pay-per-view revenue by $6.2 million from the previous year. When the event was released on DVD, it reached a peak position of seventh on Billboard's DVD Sales Chart.
context_section_description: The fifth contest was an "I Quit" match, where in order to win one competitor must force the other to say "I Quit", between WWE Chairman Vince McMahon, escorted by Sable, and SmackDown General Manager Stephanie McMahon, his daughter. Stephanie was accompanied to the ring by her mother, Linda McMahon. Vince had altered the rules of the match, including the stipulation that Stephanie could defeat him by pinfall or submission, but he had to force her to quit. Furthermore, the loser of the match had to surrender their position in the company (Chairman or General Manager for Vince and Stephanie, respectively). The match ended when Vince choked Stephanie with a lead pipe, and Linda quit the match for Stephanie. As a result, Stephanie was removed from the position of General Manager of SmackDown.
  The first featured bout was a standard match between Kurt Angle and John Cena. Angle began bleeding internally after Cena performed a DDT on the ring apron on him. Later in the match, Cena attempted a FU but Angle reversed it into an unsuccessful cover attempt. Following that, Angle attempted an Angle Slam but Cena countered the maneuver. Cena later gave Angle an FU for a near fall and Angle gave Cena an Angle Slam for a near fall. Angle then countered Cena and applied an ankle lock, which led to Cena submitting.
  The second featured bout on the undercard was a standard match for the WWE United States Championship between Eddie Guerrero, and The Big Show. Guerrero used a variety of tactics including forcing Big Show's head into an exposed turnbuckle, striking him with a trash can lid, punching him with brass knuckles and striking him with the title belt. After hitting Show with the belt, Guerrero performed a frog splash for a near-fall. Show then performed a chokeslam but Guerrero placed his foot on the rope. Show then performed another chokeslam on Guerrero to win the title.
  The main event was a Biker Chain match for the WWE Championship between Brock Lesnar and The Undertaker. During the match, a chain was hung on a pole above the ring, and once it was retrieved it could be used as a legal weapon. After enduring a series of punches from Lesnar, Undertaker attempted to take the chain down, but the lights in the arena went out and he climbed back down to the ring. Taker then executed a piledriver on Lesnar onto the ring steps. Taker put Lesnar in a dragon sleeper. After getting out of the hold, Lesnar executed a F-5 to Taker. Lesnar made an attempt to go for the chain, but Taker performed a chokeslam off the top rope. Following this, The Full Blooded Italians interfered in the match, trying to attack Taker. Taker threw them out of the ring and did a suicide dive onto them after performing a Last Ride on Lesnar. He then retrieved the chain off the pole and wrapped it around it his fist, planning to strike Lesnar with it. Vince McMahon interfered and pushed Taker off the top rope. Lesnar then hit The Undertaker with the biker chain and pinned Taker to retain the title.
caption: Eddie Guerrero defended the United States Championship against the Big Show
exif: {"Image Make": "NIKON", "Image Model": "E995", "Image Orientation": "Horizontal (normal)", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS Windows", "Image DateTime": "2006:12:15 13:05:15", "Image ExifOffset": "196", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "602", "Thumbnail JPEGInterchangeFormatLength": "4791", "EXIF ExposureTime": "5/93", "EXIF FNumber": "51/10", "EXIF ExposureProgram": "Aperture Priority", "EXIF ISOSpeedRatings": "800", "EXIF ExifVersion": "0210", "EXIF DateTimeOriginal": "2004:02:10 21:24:08", "EXIF DateTimeDigitized": "2004:02:10 21:24:08", "EXIF CompressedBitsPerPixel": "4", "EXIF ExposureBiasValue": "-1", "EXIF MaxApertureValue": "14/5", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Daylight", "EXIF Flash": "Flash did not fire", "EXIF FocalLength": "31", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "350", "EXIF ExifImageLength": "480"}