page_title: NBC
section_title: Comcast era (2011–present)
hierarchical_section_title: NBC / History / Television / Comcast era (2011–present)
caption_attribution_description: English: Conan supporters rally outside Universal Studios in Los Angeles
context_page_description: The National Broadcasting Company is an American English-language commercial terrestrial radio and television network owned by NBCUniversal, a subsidiary of Comcast. The network is headquartered at 30 Rockefeller Plaza in New York City, with additional major offices near Los Angeles, Chicago, and Philadelphia. NBC is one of the Big Three television networks, and is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting; it became the network's official emblem in 1979.
  Founded in 1926 by the Radio Corporation of America, NBC is the oldest major broadcast network in the United States. At that time, the parent company of RCA was General Electric. In 1932, GE was forced to sell RCA and NBC as a result of antitrust charges. In 1986, control of NBC passed back to General Electric through its $6.4 billion purchase of RCA. GE immediately began to liquidate RCA's various divisions, but retained NBC.
context_section_description: On December 3, 2009, Comcast announced they would purchase a 51% controlling stake in NBC Universal from General Electric (which would retain the remaining 49%) for $6.5 billion in cash and $9.1 billion in raised debt. GE used $5.8 billion from the deal to buy out Vivendi's 20% interest in NBC Universal.
  NBC's broadcast of the 2010 Winter Olympics in Vancouver, in February of that year, generated a ratings increase of 21% over its broadcast of the 2006 Winter Games in Torino. The network was criticized for repeatedly showing footage of a crash occurring during practice for an Olympic luge competition that killed Georgian luger Nodar Kumaritashvili. NBC News president Steve Capus ordered the footage not to be shown without his permission and Olympics prime time host Bob Costas promised on-air that the video would not be shown again during the Games. NBC Universal was on track to lose $250 million in advertising revenue on that year's Winter Olympics, failing to make up the $820 million it paid for the U.S. television rights. Even so, with its continuing position in fourth place (although it virtually tied with ABC in many demographics on the strength of NBC's sports broadcasts that year), the 2009–10 season ended with only two scripted shows – Community and Parenthood, as well as three unscripted shows – The Marriage Ref, Who Do You Think You Are? and Minute to Win It – being renewed for second seasons, while other series such as Heroes and veteran crime drama Law & Order (the latter of which ended after 20 seasons, tying it with Gunsmoke as the longest-running prime time drama in U.S. television history) were cancelled.
  After Conan O'Brien succeeded Jay Leno as host of The Tonight Show in 2009, the network gave Leno a new prime time talk show, committing to air it every weeknight at 10:00 p.m. Eastern and Pacific as an inexpensive comedic alternative to the police procedurals and other hour-long dramas typically aired in that time slot. In doing so, NBC became the first major U.S. broadcast network in decades, if ever, to broadcast the same program in a weekdaily prime time strip. Its executives called the decision "a transformational moment in the history of broadcasting" and "in effect, launching five shows." Conversely, industry executives criticized the network for abandoning a history of airing quality dramas in the 10:00 hour, and expressed concern that it would hurt NBC by undermining a reputation built on successful scripted series. Citing complaints from many affiliates, which saw their late-evening newscasts drop significantly in the local ratings during The Jay Leno Show's run, NBC announced on January 10, 2010 that it would drop Leno's show from the 10:00 p.m. slot, with Zucker announcing plans to shift the program (which would have been reduced to a half-hour) into the 11:35 p.m. slot and shift its existing late night lineup (including The Tonight Show) by 30 minutes. The removal of The Jay Leno Show from its prime time schedule had almost no impact on the network's ratings. The increases NBC experienced in the 2010–11 season compared to 2009–10 were almost entirely attributable to the rising viewership of NBC Sunday Night Football. By 2012, the shows that occupied the 10:00 p.m. time slot drew lower numbers than The Jay Leno Show did when it aired in that hour two years before. In the spring of 2010, cable provider and multimedia firm Comcast announced it would acquire a majority interest in NBC Universal from General Electric, which would retain a minority stake in the company in the interim.
  On September 24, 2010, Jeff Zucker announced that he would step down as NBC Universal's CEO once the company's merger with Comcast was completed at the end of the year. After the deal was finalized, Steve Burke was named CEO of NBCUniversal and Robert Greenblatt replaced Jeff Gaspin as chairman of NBC Entertainment. In 2011, NBC was finally able to find a breakout hit in the midseason reality singing competition series The Voice. Otherwise, NBC had another tough season, with every single new fall program getting cance
caption: Supporters of Conan O'Brien's hosting duties at The Tonight Show stage a protest outside Universal Studios in Los Angeles.
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