page_title: Nash Rambler
section_title: 1950
hierarchical_section_title: Nash Rambler / Model years / 1950
caption_attribution_description: English: 1951-1952 Nash Rambler Custom Landau convertible seen in East Hampton, NY. While this bodywork was introduced for 1950, "Custom" models were only available beginning in 1951.
context_page_description: The Nash Rambler is a North American automobile that was produced by the Nash Motors division of Nash-Kelvinator Corporation from 1950 to 1954 in sedan, wagon, and fixed-profile convertible body styles.
  On May 1, 1954, Nash-Kelvinator merged with the Hudson Motor Car Company to form American Motors Corporation. The Nash Rambler was then built by AMC in Kenosha, Wisconsin until 1955.
  The Nash Rambler established a new segment in the automobile market and is widely acknowledged to be the first successful modern American compact car.
  The 1950–1955 Nash Rambler was the first model run for this platform. Using the same tooling, AMC reintroduced an almost identical "new" 1958 Rambler American for a second model run. This was a rare feat of having two distinct and successful model runs, an almost unheard of phenomenon in automobile history.
context_section_description: The Nash Rambler was introduced on April 13, 1950; in the middle of the model year. The new Rambler was available only as an upmarket two-door convertible — designated the "Landau". Without the weight of a roof, and with a low wind resistance body design for the time, the inline 6-cylinder engine could deliver solid performance and deliver fuel economy up to 30 mpg‑US (7.8 L/100 km; 36 mpg‑imp).
  Several factors were incorporated into the compact Nash Rambler's marketing mix that included making the most from the limited steel supplies during the Korean War, as well as the automaker selecting a strategy for profit maximization from the new Rambler line. The new Nash Rambler came only in a convertible body, a style that had a higher price in the marketplace and incorporating more standard features that make the open top models suitable more for leisure-type use than ordinary transportation. With a base price of $1,808 (equivalent to approximately $19,213 in today's funds), the Nash Rambler was priced slightly lower than the base convertible models from its intended competition. To further increase the value to buyers, the Nash Rambler was well equipped compared to the competition and included numerous items as standard equipment such as whitewall tires, full wheel covers, electric clock, and even a pushbutton AM radio that were available at extra cost on all other cars at that time.
  In summary, "it was a smartly styled small car. People also liked its low price and the money-saving economy of its peppy 6-cylinder engine." The abbreviated first year of production saw sales of 9,330 Nash Rambler convertibles.
caption: Nash Rambler Custom convertible
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