page_title: Jordans (cereal)
section_title: Conservation efforts
hierarchical_section_title: Jordans (cereal) / Conservation efforts
caption_attribution_description: English: Visitor Centre at Jordans Mill
context_page_description: Jordans is a manufacturer of crunchy oat and nut cereal based in Biggleswade in Bedfordshire.
context_section_description: Jordans use oats which are grown by Conservation Grade farmers around Britain who are paid a premium to create nature-friendly habitats on 10% of their farmed land.
  Bill Jordan owns the Nature Reserve at Pensthorpe in Norfolk which is taking part in high profile projects to bring back the rare Eurasian Crane and safeguard British natives such as the red squirrel.
  Similar to The Co-operative Group, the company is concerned about the rapid decline in the bee population. It started the Big Buzz campaign in May 2009, with the help of the British Beekeepers' Association and the Bumblebee Conservation Trust.
  Holme Mill itself became a museum in 2013, with the opening of a visitor centre on the site after production transferred to a new facility in Biggleswade's Saxon Gate development area.
caption: Jordans Mill Visitor Centre
exif: {}