page_title: YouTube Awards
section_title: Winners
hierarchical_section_title: YouTube Awards / 2007 Awards / Winners
caption_attribution_description: English: Terra Naomi Live Concert
context_page_description: The YouTube Awards was a promotion run by the video-sharing website YouTube to recognize the best user-generated videos of the year. The awards were presented twice, in 2007 and 2008, with winners being voted for by the site's users from shortlists compiled by YouTube staff. YouTube was launched on February 14, 2005, and quickly began to grow – by July 2006, traffic to the site had increased by 297 percent. As a result of this success, YouTube launched their own awards promotion in March 2007 to honor some of the site's best videos. Seven shortlists were compiled, with ten videos per shortlist. Users were invited to vote for the winners over a five-day period at a dedicated web page. Singer Damian Kulash, whose band OK Go won in the Most Creative category for their music video Here It Goes Again, said that receiving a YouTube Award was a surreal honor and that the site was changing culture "quickly and completely".
  The YouTube Awards returned the following year, to commemorate the best videos of 2007. That year, the number of categories was expanded from seven to twelve, while the number of videos per shortlist was reduced from ten to six.
caption: Terra Naomi won in the Best Music category for her song "Say It's Possible".
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