page_title: Demi World Tour
section_title: Promotion
hierarchical_section_title: Demi World Tour / Promotion
caption_attribution_description: English: Demi Lovato performs at the Pepsi Center in Denver, CO on September 25, 2014.
context_page_description: The Demi World Tour was the fourth headlining concert tour by American singer Demi Lovato. It was the singer's second tour to support her fourth studio album Demi, following The Neon Lights Tour. During most of the European tour dates in 2014, Lovato was the opening act for Enrique Iglesias' Sex and Love Tour. The tour was produced and promoted by Live Nation, and sponsored by the Tampax and Always Radiant Collection. The first leg of the tour took place in the United States and Canada from September 6, 2014 to October 27, 2014, where Christina Perri and MKTO served as opening acts. Lovato toured Oceania and Asia in early 2015.
context_section_description: On April 28, 2014, Lovato announced a partnership with Shazam. The promotion asked European fans to tag the song "Neon Lights" on Shazam, and this information would be used to book her European tour dates. It allowed fans to play a significant part in where her shows would be played. Regarding the partnership, Shazam's head of music stated, "This is a fantastic way for Shazam to help Demi Lovato fans across Europe easily cast their vote to have her play in a city near them." Lovato made appearances on Late Night with Seth Meyers on June 4, 2014 and Good Morning America as part of their Summer Concert Series on June 6, 2014 to promote the Demi World Tour.
caption: Lovato performing at the Pepsi Center in Denver on September 25, 2014.
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