page_title: Tourism in Puerto Rico
section_title: Marketing campaigns
hierarchical_section_title: Tourism in Puerto Rico / Marketing campaigns
caption_attribution_description: English: Beware Paradise sign, Río Grande, Puerto Rico
context_page_description: Tourism in Puerto Rico attracted 3.7 million visitors in 2019 and 1.0 million visitors in 2015, a notable increase from the average of 2010–2014 at 3.1 million. Tourism has been a very important source of revenue for Puerto Rico for a number of decades given it is host to diverse natural wonders, cultural and historical buildings, concerts and sporting events. Visitors from the United States do not need a passport to enter Puerto Rico and the ease of travel attracts many tourists from the mainland United States each year. Other groups of tourists that visit Puerto Rico in significant numbers include British, French, German, Spaniards, Canadians, Mexicans, Venezuelan, Brazilians and Asian tourists.
  In 2017, Hurricane Maria caused severe damage to the island and its infrastructure. The damage was estimated at $100 billion. An April 2019 report indicated that by that time, only a few hotels were still closed, that life for tourists in and around the capital had, for the most part, returned to normal.
context_section_description: The Puerto Rico Tourism Company spent $1 million in 2002, featuring celebrities, to advertise the tourism to Puerto Rico. In 2017, Despacito, a wildly popular song by two Puerto Rican artists caused a spike in tourism to Puerto Rico, especially to an area of San Juan called La Perla, featured in the song's video.
  On July 1, 2018, Puerto Rico's government passed a law to create a new tourism organization, Discover Puerto Rico. This was part of a larger plan to use tourism to revitalize the island after Hurricane Maria. 
  The new Discover Puerto Rico campaign started that month. An April 2019 report stated that the tourism team "after hitting the one-year anniversary of the storm in September [2018], the organization began to shift towards more optimistic messaging. The "Have We Met Yet?" campaign was intended to highlight the island's culture and history, making it distinct, different than other Caribbean destinations. In 2019, Discover Puerto Rico planned to continue that campaign, including "streaming options for branded content".  
  The video series "Discover Puerto Rico with Lin-Manuel" starring actor, songwriter and lyricist Lin-Manuel Miranda, became available on all JetBlue aircraft on 1 October 1 2019 and would continue until 30 January 2020.
caption: Beware Paradise sign, Río Grande
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