page_title: Daig (Switzerland)
section_title: Distinctions in daily life
hierarchical_section_title: Daig (Switzerland) / "Der feine Unterschied" - subtle distinctions / Distinctions in daily life
caption_attribution_description: English: View over Basel and the Rhine knee from Basler Münster Deutsch: Panorama Basel vom Martinsturm des Basler Münsters aus
context_page_description: "Daig" is an expression common in Basel and the Deutschschweiz and refers to a milieu consisting of wealthy families from the Swiss city of Basel. These families had full civic rights in the then city-state since the High Middle Ages and are known for their particular idiosyncratic habits and a dialect distinct from that of the rest of the population. For centuries the Daig was the social, political and economic elite of Basel, although it remained closed off from the outside world.
context_section_description: In daily life, the Daig's disposition to distinguish itself from any kind of "outsiders" results in numerous instances of what is called "der feine Unterschied", roughly translated as "the subtle distinction". This concerns the kind of shops and restaurants frequented, whom one associates with, apparel and leisure time activities, most of which are rather unobstrusive, as the open display of wealth is frowned upon among Daig families. One well known trait of the Daig is to have their mailboxes labelled merely with initials, the implicit message being: "If you're ignorant as to who resides here, you wouldn't be welcome anyway."
caption: View from the roof of Basel Minster. Once the See of the Prince-Bishop, it became a Lutheran church in 1529 when Basel joined the Protestant Reformation.
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