page_title: Univer-Export
section_title: History
hierarchical_section_title: Univer-Export / History
caption_attribution_description: Српски / srpski: Market Univerexport 021 u Novom Sadu.
context_page_description: Univer-Export or Univerexport, a Serbian supermarket chain with headquarters in Novi Sad, Serbia. As of 2016, it has 3.20% market share in Serbia. As of 2018, its retail chain contains a total of over 150 stores.
context_section_description: Univerexport was founded on 25 September 1990. Everything began within the family with only 4 employees. The history of this commercial chain is developing thanks to the great ideas and innovative choices confirmed by key dates in development of one of the most dominant commercial chains in the country. Jovanka and Bogdan Rodic created the driving force and fundamental energy.
  In 1991, the development of giant began with the opening of the warehouse in Bajci Zilinskog Street in Novi Sad, then starting the wholesale and opening the first retail store.
caption: Univer-Export in Novi Sad.
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