page_title: Charles Shaw wine
section_title: History
hierarchical_section_title: Charles Shaw wine / History
caption_attribution_description: English: Grapevines growing on the grounds of the Bronco Wine Company in Ceres, California. The winery is best known for its Charles Shaw "Two Buck Chuck" brand of wine.
context_page_description: Charles Shaw is a brand of bargain-priced wine. Largely made from California grapes, Charles Shaw wines include Cabernet Sauvignon, White Zinfandel, Merlot, Chardonnay, Sauvignon Blanc, Shiraz, Valdiguié in the style of Beaujolais nouveau, and limited quantities of Pinot Grigio.
  These wines were introduced at Trader Joe's grocery stores in California in 2002 at a price of US$1.99 per bottle, earning the wines the nickname "Two Buck Chuck" and eventually sold 800 million bottles between 2002 and 2013. In 2009, an international version of Chardonnay from Australia was introduced in limited stores. Prices in states other than California have increased to US$3.79 per bottle. The price was later raised. As of January 9, 2020, a bottle of Charles Shaw retailed for US$1.99 in California. The cost of the wine is about 30 to 40 percent of the price, with the glass, cork and distribution the larger part. The cost of shipping Two-Buck Chuck anywhere out of California becomes too high to justify the US$1.99 price.
  In April, 2018, the winery introduced a line of organic wines, at US$1 higher than their standard line.
context_section_description: The brand began as an eponymous winery owned by Charles F. Shaw, producing Beaujolais-style wines in the Napa Valley AVA. During Bankruptcy proceedings in 1995, its trademark was acquired for $27,000 by Bronco Wine Company, owned by Fred Franzia, formerly of Franzia Brothers wines. 
  The company produces the Charles Shaw label at their Ceres, Escalon and Napa, California wineries. A 2006 L.A. Times story said the company could fill 60,000 bottles of the Charles Shaw brand in two to three days.
caption: Grapevines growing on the grounds of the Bronco Wine Company in Ceres, California, where Charles Shaw wine is produced.
exif: {"Image Make": "Canon", "Image Model": "Canon PowerShot S500", "Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "QuickTime 7.4.1", "Image DateTime": "2008:03:16 22:50:37", "Image HostComputer": "Mac OS X 10.5.2", "Image YCbCrPositioning": "Centered", "Image ExifOffset": "254", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "2012", "Thumbnail JPEGInterchangeFormatLength": "4282", "Thumbnail YCbCrPositioning": "Centered", "EXIF ExposureTime": "1/400", "EXIF FNumber": "14/5", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2008:03:10 17:25:39", "EXIF DateTimeDigitized": "2008:03:10 17:25:39", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "5", "EXIF ShutterSpeedValue": "277/32", "EXIF ApertureValue": "95/32", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "95/32", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash did not fire, auto mode", "EXIF FocalLength": "237/32", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "2592", "EXIF ExifImageLength": "1944", "EXIF FocalPlaneXResolution": "2592000/283", "EXIF FocalPlaneYResolution": "486000/53", "EXIF FocalPlaneResolutionUnit": "2", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "1", "EXIF SceneCaptureType": "Standard"}