page_title: Pepsi Stuff
section_title: Relaunch as Pepsi Pass
hierarchical_section_title: Pepsi Stuff / History / Relaunch as Pepsi Pass
caption_attribution_description: English: 1998-2008
context_page_description: Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019.
context_section_description: The program relaunched in 2015 as Pepsi Pass, with different ways consumers could earn points: Either through the program's app downloaded through iTunes or Google Play (for 500 points), finding codes under caps (for 1,000 points), or entering the code from the Pepsi website (for 100 points). This time, the prizes included gift cards, electronics, and more.
caption: Pepsi would lastly re-release the 1998–2008 logo for the 2018 promotion. This would later have Britney Spears on these cans and bottles.
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