page_title: Buick Riviera
section_title: First generation (1963–1965)
hierarchical_section_title: Buick Riviera / First generation (1963–1965)
caption_attribution_description: English: GM Heritage Center.
context_page_description: The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.
  As General Motors' first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. The ground-up design that debuted for 1963 was also Buick's first unique Riviera model, and it pioneered the GM E platform.
  Unlike its subsequent GM E platform stablemates, the Oldsmobile Toronado and Cadillac Eldorado, the Riviera was initially a standard front engine/rear-wheel drive platform, only switching to front-wheel drive starting for 1979.
  While the early models stayed close to their original form, eight subsequent generations varied substantially in size and styling. A total of 1,127,261 Rivieras were produced.
  The Riviera name was resurrected for two concept cars that were displayed at auto shows in 2007 and in 2013.
context_section_description: The production Riviera was introduced on October 4, 1962, as a 1963 model, its distinctive bodyshell was unique to the marque, unusual for a GM product. The design was substantially the same as the original, less expensively hidden headlights concealed in the fender grilles. The elegant ground-up styling sported the new "Coke bottle look" introduced the year before on the arresting Studebaker Avanti, with a tapered midsection surrounded by flaring fenders. There was no trace of the "Sweepspear" used on beltlines of earlier Buicks with the Riviera package,
  It rode a cruciform frame similar to the standard Buick frame, but shorter and narrower, with a 2.0 in (51 mm) narrower track. Its wheelbase of 117 in (3,000 mm) and overall length of 208 in (5,300 mm) were 6.0 inches (150 mm) and 7.7 in (200 mm) shorter, respectively, than a Buick LeSabre, but slightly longer than a contemporary Thunderbird. At 3,998 lb (1,813 kg), it was about 390 pounds (180 kg) lighter than either. It shared the standard Buick V8 engines, with a displacement of either 401 cu in (6.57 L) or 425 cu in (6.96 l), and the unique continuously variable design twin turbine automatic transmission. Power brakes were standard, using Buick's massive "Al-Fin" (aluminum finned) drums of 12 in (300 mm) diameter. Power steering was standard equipment, with an overall steering ratio of 20.5:1, giving 3.5 turns lock-to-lock.
  The Riviera's suspension used Buick's standard design, with double wishbones up front and a live axle located by trailing arms and a lateral track bar in the rear, but the roll centers were lowered to reduce body lean. Although its coil springs were actually slightly softer than other Buicks, the Riviera's lighter weight made its ride somewhat firmer. While still biased towards understeer, contemporary testers considered it one of the most driveable American cars, with an excellent balance of comfort and agility.
  Buick's 325 hp (242 kW) 401 cu in (6.6 l) "Nailhead" V-8 was initially the only available engine, fitted with dual exhaust as standard equipment, and the turbine drive the only transmission. Base price was $4,333, running upwards of $5,000 delivered with typical options. Buick announced an optional 340 hp (254 kW) 425 cu in (7.0 l) version of the Nailhead in December 1962. Total production was deliberately limited to 40,000 vehicles (in a year that Buick sold 440,000 units overall) to emphasize the Riviera's exclusivity and to increase demand; only 2,601 were delivered with the delayed availability larger engine in the 1963 model year.
  With the same power as the bigger Buicks and less weight, the Riviera had sparkling all-around performance: Motor Trend found it capable of running 0–60 mph (0–97 km/h) in 8 seconds or less, the standing quarter mile in about 16 seconds, and an observed top speed of 115 miles per hour (185 km/h). Fuel economy was a meager 13.2 miles per US gallon (17.8 L/100 km; 15.9 mpg‑imp). Front leg room was 40.1 inches.
  Inside, the Riviera featured a luxurious four-place cabin with front bucket seats and bucket-style seats in the rear. A center console with floor shifter and storage compartment built into the instrument panel divided the front. Upholstery choices included all-vinyl, cloth and vinyl, or optional leather. A deluxe interior option included real walnut inserts on the doors and below the rear side windows. Extra-cost options included a tilt steering wheel, power windows, power driver's seat, air conditioning, a remote-controlled side view mirror, and white sidewall tires.
  Minimal trim and mechanical changes were made for 1964, with the most identifiable distinguishing features being a raised stylized "R" hood emblem and "R" emblems replacing the Buick crests in the taillight lenses. The interior is distinguished by moving the heater controls from controls under the dashboard eyebrow to slide controls in the forward fairing of the center console. Leather was dropped as an option, and the Dynaflow-based twin turbine replaced by a new three-speed Super Turbine 400. This was a GM Turbo Hydra-Matic with a varia
caption: 1965 Buick Riviera GS
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