page_title: Forever Living Products
section_title: History
hierarchical_section_title: Forever Living Products / History
caption_attribution_description: Forever Living in McCormick Ranch
context_page_description: Forever Living Products International, Inc. is an American privately held multi-level marketing company based in Scottsdale, Arizona, which manufactures and markets aloe vera-based drinks and bee-derived cosmetics, dietary supplements, and personal care products. The company was founded in 1978 by CEO Rex Maughan. After acquiring the company Aloe Vera of America by the 1990s, the company reported a network of 9.3 million distributors and revenue of $1.7 billion in 2010, and in 2006 they reported having 4,100 employees.
context_section_description: Forever Living was founded in 1978 in Tempe, Arizona by Carl Jensen and Rex Maughan. By the 1990s, Maughan had purchased the Texas company Aloe Vera of America, with Aloe Vera of America selling its products to Forever Living for distribution. Some journalists have likened the multi-level marketing business model of Forever Living's distribution system to that of a pyramid scheme.
  In 1983, the company was named No. 6 on Inc. Magazine's annual Inc. 500 list of the fastest-growing private companies in the United States.
  According to Arthur Andersen's Top 100, as of 1993, Forever Living Products International was Arizona's second-largest private company. As of August 1995, Forbes reported the company's product line included "deodorants, toothpaste, laundry detergent and three dozen other products, nearly all of which contain extract of aloe."
  Forever Living reported unaudited annual revenue exceeding $1.15 billion in 2005 and ended the year with around 150,000 distributors and 55 employees. The following year, Forever Living was listed at No. 340 on the Forbes 400 list, which ranks the largest private companies in the United States. At the time, the company was described as having 4,100 employees and sold its product in 100 countries.
  In 2010, the company reported unaudited revenue of $1.7 billion and a network of 9.3 million distributors. 
  The company was active in over 165 countries as of 2018. In February 2015, the company announced they had appointed a new management team to "oversee the affairs of the company in Nigeria."
caption: Forever Living Products headquarters in McCormick Ranch in Arizona in 2007. The company's resort division owns several similar properties.
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