page_title: Anitta (singer)
section_title: Public image
hierarchical_section_title: Anitta (singer) / Public image
caption_attribution_description: Português: Anitta para Coca Cola Jeans.
context_page_description: Larissa de Macedo Machado, known professionally by her stage name Anitta, is a Brazilian singer, songwriter, television host, actress, business woman and entrepreneur.
  She began singing at age 8 in a choir from a Catholic church in the Honório Gurgel neighborhood in Rio de Janeiro. In 2010, after posting a video on YouTube, Renato Azevedo, then producer of the independent record company Furacão 2000, called her to sign a contract with the label. Due to the success of the song "Meiga e Abusada" in 2012, she signed a contract with Warner Music Brasil the following year.
  Anitta rose to national fame in 2013 after releasing the single "Show das Poderosas", which reached the top of the Brasil Hot 100 Airplay chart. Its music video has been viewed over 150 million times on YouTube. In July of the same year, she released her debut studio album which received a triple gold record certificate and platinum certification by ABPD. The album hit the mark of 170,000 copies sold, being also released in Portugal. Ritmo Perfeito, her second studio album, sold 45,000 copies after a month of its release. On the same day she also released her first live album, Meu Lugar.
context_section_description: Soon after reaching stardom, Anitta was described as a sex symbol by the media. In 2015, she was voted the sexiest woman by VIP magazine readers. Writing for Folha de S. Paulo, Gustavo Fioratti said that the singer's "sexy, vulgar-style personality" is more impressive in her music videos than in her live performances. The Daily Mail called her a "bombshell". She believes that by working "with the sensuality thing", her artwork is not taken seriously by a part of the critics and the public. The singer expressed her frustration by saying, "[...] people think you have no talent, no intelligence. I can be intelligent and have the will to be sensual."
  In 2014, Anitta was accused of adopting an "anti-feminist speech" during a participation in the Globo network's Altas Horas show, claiming that "women fought so hard to have the same rights as men, that, when they succeed, they want to [be in charge] of the situation and [take] the place of men". Subsequently, she began to adopt a position more in line with the ideals of feminism and also began to consider herself a feminist. When she was elected "Woman of the Year" by the Brazilian edition of GQ magazine in 2017, she made a "feminist speech" and said:
  "I'm going to keep fighting with my music, talking about shallow things, dancing, wearing short clothes, saying what I say and what I do... so people understand that it's not a short outfit, it's the fact that you kiss how many people you want to kiss one night, who will tell you whether you're smart, whether you're capable, whether you have talent, whether you can sing, do, or fail to do."
  The singer was listed by Vogue magazine as one of the 100 most influential and creative people in the world. Anitta was chosen for the ranking because of her "positivity engagement around the body illustrated by the affirmative choice to display her untold image in the "Vai Malandra" music video. Dom Phillips of The Guardian, said that the music video of "Vai Malandra" "sparked a ferocious debate in Brazil, exposing the country's social lines of failure, dealing with issues of inequality, racism, sexist abuse and cultural appropriation." the singer was accused of "cultural appropriation" by black activists, for wearing hairbraids in the video, "Anitta uses black when it suits her," wrote Stephanie Ribeiro in a column for Marie Claire. The singer claimed that her paternal family is black. Anitta has a huge LGBT+ and female following. When she refused to publicly disapprove of the candidacy of right-wing conservative Brazil's President Jair Bolsonaro, she received much criticism from her fans and the media.
  Anitta is one of the most influential celebrities in social networks. In June 2017, it appeared in the Social 50 ranking of the North American Billboard like the 15th most influential artist of the world in the social networks, repeating, among other times, its appearance in December, when it was in the tenth position. In March 2018, she won the iHeart Music Awards in the Social Star category.
  After achieving success, Anitta associated its image with several brands. Often referred to as a "marketing case," Anitta said she feels praised when she is described as such. She explained: "I'm happy when I see people believe that I'm a marketing case because I'm the one who does my marketing. I studied marketing, I graduated in pre-college administration, I had a marketing class, all my marketing I'm the one who plans, I do it, I feel praised when I see people saying that." She also described as" co-branding "her strategy of partnering with foreign artists to lead their work to other markets.
  Anitta wore more colorful printed dresses early in her career, with cropped top combinations, short jeans and plaid blouses and caps. After the release of the album Bang (2015), the style of the singer began to make references to pop art. She has already stated that she likes to wear clothes from the brands Moschino and Givenchy. In an interview with EGO.com, she said, "Being stylish is having an attitude, having an uncommon sense of being authentic, having style
caption: Anitta in the Coca-Cola Jeans parade in November 2014.
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