page_title: Femme Fatale (Britney Spears album)
section_title: Release and promotion
hierarchical_section_title: Femme Fatale (Britney Spears album) / Release and promotion
caption_attribution_description: Britney Spears performing "Till the World Ends" at the Femme Fatale Tour on July 26, 2011.
context_page_description: Femme Fatale is the seventh studio album by American singer Britney Spears. It was released on March 25, 2011, by Jive Records and was her last album with the label before they shutdown later that year as she was moved to RCA Records. Musically, Spears wanted to make a "fresh-sounding" and "fierce dance album", thus incorporating dance-pop, EDM and synthpop styles with elements of dubstep, techno and electro in its sound. Spears began working on the album during the second leg of her tour The Circus Starring Britney Spears, while also contributing to her second greatest hits album The Singles Collection. Spears collaborated with various producers including Max Martin, Dr. Luke, William Orbit, Fraser T Smith, Rodney Jerkins, Bloodshy & Avant, will.i.am and Stargate.
  Upon its release, the album received generally favorable reviews from music critics, who complimented its production and dance-pop style. The album debuted atop the charts in Australia, Brazil, Canada, Mexico, Russia, South Korea and the United States, and peaking inside the top-ten in 24 countries.
context_section_description: Femme Fatale was released on March 25, 2011 in Europe and Oceania and four days later in the United States through Jive Records; both standard and deluxe editions were released. The first set of promotion included an interview from Ryan Seacrest, then
  promotion for the album began on March 25, 2011 in a performance that included "Hold It Against Me", "Till the World Ends" and "Big Fat Bass". The performance was filmed at Rain Nightclub inside the Palms Casino Resort and was included in a MTV special titled "I Am the Femme Fatale", which aired on April 3, 2011. Spears manager Larry Rudolph explained the choice of the location for the performances in an interview with MTV, saying, "we chose the Palms because the Palms is where Britney has so much history. We performed here with the Britney album, we did a similar thing. We're doing this eight years later now and we're doing it for the fans." Rudolph also explained that the singer's main goal was to entertain her fans in the Femme Fatale era, and added, "I want them to know — when the fans watch this — I want them to know that Britney is back and better than ever, not that she's ever gone anywhere. But she's back and she's better than ever." The original airing of the special in the United States was viewed by 0.665 million viewers and received a Nielsen rating of 0.3/1 in the key adults 18–49 demographic.
  On March 27, Spears performed the same set of songs in the Bill Graham Civic Auditorium to a crowd of five thousand people for a special episode of Good Morning America that aired on March 29. The singer also performed the same three-song set and participated in two skits on Jimmy Kimmel Live! on March 29, and made a special appearance at the 2011 Kids' Choice Awards. She was also scheduled to make several appearances on The Ellen DeGeneres Show on the week of the album's release. In April 2011, Spears appeared in a remix to the song "S&M" by Rihanna, after Rihanna asked her fans via Twitter who they wanted her to collaborate with. The song reached number one in the US in mid-April 2011, giving Spears her fifth number one on the chart. She also served as a guest host at the 2011 Wango Tango concert series alongside Ryan Seacrest on May 14, 2011. Spears made a brief appearance at the 2011 Billboard Music Awards, performing the "S&M" remix with Rihanna and a short version of "Till the World Ends" alongside Femme Fatale tourmate Nicki Minaj. On August 3, 2011, ABC Family announced that "(Drop Dead) Beautiful" would be available for free download on their website, until the premiere of the Teen Spirit series on August 5, 2011. "Trouble for Me" was also featured on the main page of BMG's website. Spears also appeared at the 2011 MTV Video Music Awards, where she was awarded the Michael Jackson Video Vanguard Award. "Gasoline" was used in a November 2012 commercial for Spears's perfume "Fantasy Twist".
caption: Spears performing "Till the World Ends" during the Femme Fatale Tour, 2011.
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