page_title: Brewers Fayre
section_title: Rejuvenation
hierarchical_section_title: Brewers Fayre / Rejuvenation
caption_attribution_description: English: Castle Lake, pub and hotel On Castle Way, opposite Park Road. Pub/restaurant is part of Brewer's Fayre group. Premier Inn is a motel beside pub.
context_page_description: Brewers Fayre is a licensed pub restaurant chain, with 161 locations across the UK as of August 2018. Owned by Whitbread, Brewers Fayre restaurants are known for serving traditional British pub food and for their Sunday Carvery.
context_section_description: After opening The Harbour in Carrickfergus in County Antrim, Northern Ireland, in early 2006, Brewers Fayre opened no pubs for over two years until The Wobbly Wheel near Banbury was rebranded from Millers Kitchen. Despite the previous policy of disposals and rebranding of Brewers Fayres sites, the chain has seen a resurgence in popularity fueled by new menu offers such as two for £9 meal deals in late 2007, along with an option for two desserts for £2 in October 2009, and two starters for £2.50 in 2015. In late 2008 a refurbishment programme was launched. All sites were given a small makeover featuring a new colour scheme, new carpets, and paintings in the restaurants. Some of the first sites to be refurbished were The Meadows near Barnsley and The Oaks at Norwich Airport.
  On 31 March 2009 the new theme began with a new logo featuring the new slogan "Pub Food as it Should Be" printed on the menus. Sites continued to be refurbished, with the last site refurbished in 2010. New external signage was given to each pub at this time as well.
  In December 2009, The Papermill in High Wycombe was refurbished and hot counters were added in the restaurant. To host theme nights on weekdays in addition to the main menu. After a successful trial at this location the programme was rolled out to further Brewers Fayre locations in September 2010 and then again during 2011. In September 2010 theme nights were introduced to all pubs, including those without buffet counters. These included "Pie Nights" and "Fish & Chip Shop Nights". This was a more cost-effective solution than conversion to a Taybarns or a Table Table restaurant, formats which currently have higher sales and profits than Brewers Fayre. According to Whitbread, it was "benefiting from sales at its Brewers Fayre and Premier Inn chain" in a 2011 economy in which "domestic price pressures [are] near their highest levels in two decades".
  In January 2011, Brewers Fayre opened its first new-build site in five years, Malt & Myre, at Lomondgate Drive, Dumbarton. The second-ever Brewers Fayre to open in Ireland opened in November 2012 as part of the Premier Inn at Crescent Link on the Waterside in Derry. Ireland's first Brewers Fayre is The Harbour in Carrickfergus.
caption: Castle Lake at Leybourne at the A228 junction 4 of the M20 near Leybourne Lakes Country Park
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