page_title: Automotive industry in Indonesia
section_title: Toyota
hierarchical_section_title: Automotive industry in Indonesia / Active manufacturers / Toyota
caption_attribution_description: English: Toyota Super Kijang in Denpasar, Bali, Indonesia.
context_page_description: The automotive industry in Indonesia plays an important role to the economic growth of the nation, contributing 10.16 percent of the GDP. Indonesia automotive product exports is currently higher in value than their imports. In 2017, Indonesia is the 17th largest passenger vehicle producer in the world and the 5th largest passenger vehicle producer in Asia, producing 0.98 million vehicles.
  Most of the vehicles built in Indonesia are from foreign brands, notably Japanese, and produced in the country through a joint venture plant with a local partner or a fully owned plant. While full manufacturing with a high percentage of local components in the country is usually preferred by manufacturers and encouraged by the government, several plants in the country also conducted a CKD assembly. CBU imports of new cars in the country is also allowed since 1999 with considerably light import tariffs, although it is discouraged by the government.
  Indonesia predominantly produces compact MPVs, SUVs and light pickup trucks under one ton. In 2019, a total 26 percent of its production output was exported.
context_section_description: PT Toyota Astra Motor (TAM) was founded in April 1971. Vehicle production began in September 1974 at the PT Multi-Astra manufacturing subsidiary. Toyota Indonesia's most famous product is the Kijang series of light trucks and vans. The Kijang, developed from the Philippine market Tamaraw Revo of 1976, has spawned an entire range of vehicles and is now built in a number of Asian countries including India. The Kijang was one of a series of BUV's, or Basic Utility Vehicles, developed for developing markets by several global manufacturers in the 1960s and 1970s. The Kijang was very successful for Toyota Astra Motor, with the 100,000th example leaving the line in February 1985. Production was almost entirely localized by the mid-eighties, with engine parts as well beginning to be produced in Indonesia by January 1985. The Kijang also caused major upheavals amongst Indonesia's host of small body builders, as the body was built to a whole new standard of quality and was offered directly by Toyota in a number of variants that had hitherto been the purview of the body builders. The success of the Kijang was helpful for TAM as the Crown, Mark II, Land Cruiser, and Corona GL were all struggling in the market place in the first half of the 1980s.
  The Land Cruiser dominated the "Jeep" category until the early 1980s, when lighter and more economical competitors began taking away its market share. Unable to compete with the smaller offerings from Suzuki and Daihatsu, Toyota chose to not further increase the local content levels of the Land Cruiser and had withdrawn it from the Indonesian market by 1986. Currently Toyota Astra Motor's production is carried out by PT Toyota Motor Manufacturing Indonesia (TMMIN), which consists of the erstwhile PT Multi-Astra as well as PT Toyota Mobilindo (which was established in December 1976 with production commencing in May 1977).
  Toyota and the Astra Group remains dominant in Indonesia, with their market share historically hovering from 35 to 50 percent. They are bigger than the two second biggest brands combined.
caption: The Toyota Kijang, an Indonesian automotive industry icon.
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