page_title: Scion (automobile)
section_title: Release series
hierarchical_section_title: Scion (automobile) / Release series
caption_attribution_description: 2007-2009 Scion xD photographed in Washington, D.C., USA.
context_page_description: Scion is a discontinued marque of Toyota that debuted in 2003. Intended to appeal to younger customers, the Scion brand emphasized inexpensive, stylish, and distinctive sport compact vehicles, and used a simplified "pure price" sales concept that eschewed traditional trim levels and dealer haggling; each vehicle was offered in a single trim with a non-negotiable base price, while a range of dealer-installed options were offered to buyers for personalizing their vehicles. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques.
  The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004. Sales peaked in 2006 with 173,034 units sold. In 2010, Scion expanded into Canada. However, Toyota's initial propositions of short product cycles and aggressive pricing based on low dealer margins became increasingly unsustainable as sales fell after the financial crisis of 2007–2008.
context_section_description: Beginning in the second quarter of 2004 with the launch of the 2004 Scion xB RS 1.0 (Release Series 1.0), followed by the Scion xA RS 1.0, Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brand name, with their exterior colors tending to be loud or bright hues (e.g. orange, yellow, red, blue, green). Because of the growing popularity of the Scion product line and the scarce production runs (most dealers only get 2-3 of each RS model), these limited edition vehicles quickly sold out. Pre-ordering is available at each dealership on a first-come, first-served basis. To the customer's benefit, Scion's "Pure Price" MSRP bounds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.
  2004
  xB RS 1.0 only available in Hot Lava Orange with 2100 units produced (504 units w/5spd, 1596 units w/automatic)
  xA RS 1.0 only available in Absolutely Red with 1550 units produced
  2005
  xB RS 2.0 only available in Solar Yellow with 2500 units produced
  xA RS 2.0 only available in Spectra Blue Mica with 1700 units produced
  tC RS 1.0 only available in Absolutely Red with 2500 units produced
  2006
  xB RS 3.0 only available in Envy Green with 2200 units produced
  xA RS 3.0 only available in Stingray Metallic light blue with 2500 units produced
  tC RS 2.0 only available in Blue Blitz Mica with 2600 units produced
  xB RS 4.0 only available in Maziora Torched Penny (polarized goldish brown) with 2500 units produced
  2007
  tC RS 3.0 only available in Blizzard White with 2500 units produced
  2008
  xB RS 5.0 only available in Gold Rush Mica with 2500 units produced
  tC RS 4.0 only available in Galactic Gray Mica with 2300 units produced
  xD RS 1.0 only available in Hot Lava Orange with 2000 units produced
  2009
  xB RS 6.0 only available in Absolutely Red with 2500 units produced
  tC RS 5.0 only available in Gloss Black with 2000 units produced
  xD RS 2.0 only available in Wasabi Green with 2000 units produced
  2010
  xB RS 7.0 only available in Murasaki Purple with 2000 units produced
  tC RS 6.0 only available in Speedway Blue with 1100 units produced
  2011
  xB RS 8.0 only available in Voodoo Blue with 2200 units produced
  xD RS 3.0 only available in xPRESSO with 1500 units produced
  2012
  xB RS 9.0 only available in Hot Lava with 1500 units produced
  xD RS 4.0 only available in Blizzard Pearl with 800 units produced
  tC RS 7.0  only available in High Voltage Yellow with 2200 units produced
  2013
  tC RS 8.0 Only available in Absolutely Red with 2000 units produced
  2014
  FR-S RS 1.0 Only available in Yuzu Yellow with 1500 units produced
  xB RS 10.0 Only available in Electric Quartz with 1500 units produced
  2015
  tC RS 9.0 Only available in Two-Tone Black/Orange color with 2000 units produced.
  2016
  FR-S RS 2.0 Only available in a green color called "Lunar Storm" seats with 1000 units produced.
caption: Scion xD
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