page_title: Datafication
section_title: Impact
hierarchical_section_title: Datafication / Impact
caption_attribution_description: Nederlands: Zicht op de Reguliersgracht op de hoek met de Keizersgracht in Amsterdam, Nederland bij het ondergaan van de zon. English: A view of the Reguliersgracht on the corner with the Keizersgracht, in Amsterdam, the Netherlands at dusk. Afrikaans: Amsterdamse gragte tydens skemer, die Reguliersgrag by die aansluiting met die Keizersgrag Čeština: Křižovatka dvou kanálů (Reguliersgracht a Keizersgracht) v nizozemském Amsterdamu za soumraku. Dansk: Udsigt over Reguliersgracht i Amsterdam, Holland, hvor den krydser Keizersgracht. Deutsch: Kreuzung zweier Grachten (Reguliersgracht und Keizersgracht) in der niederländischen Hauptstadt Amsterdam in der Abenddämmerung. Esperanto: Interkruciĝo de kanaloj Reguliersgracht kaj Keizersgracht je noktiĝo en Amsterdamo. Español: Vista al atardecer del Keizersgracht, Ámsterdam, Países Bajos. Français&#160;: Une vue de la Reguliersgracht au croisement de la Keizersgracht, au crépuscule à Amsterdam (Pays-Bas). Magyar: Amszterdami részlet a Keizersgracht és a Reguliersgracht csatornák összefolyásánál Македонски: Поглед на Регулирсграхт на аголот со Кајзерсграхт во Амстердам, Холандија, во мугри. Polski: Widok skrzyżowania Amsterdamskich kanałów Reguliersgracht i Keizersgracht o zmierzchu. Português: Vista ao entardecer do canal Regulier no cruzamento com o Keizer, Amsterdã, Países Baixos. Română: Reguliersgracht, colţ cu Keizersgracht, în Amsterdam, Olanda la amurg. Русский: «Перекрёсток» двух каналов, Reguliersgracht и Keizersgracht, в сумерках (Амстердам, Нидерланды) Українська: На перехресті двох амстердамських каналів, Реґулірсґрахт (Reguliersgracht) та Кайзерсґрахт (Keizersgracht) у сутінкову пору. 中文（简体）‎: 荷兰阿姆斯特丹平凡运河和国王运河交汇处夜景 中文（繁體）‎: 荷蘭阿姆斯特丹修士運河和國王運河交匯處夜景
context_page_description: Datafication is a technological trend turning many aspects of our life into data which is subsequently transferred into information realised as a new form of value. Kenneth Cukier and Victor Mayer-Schöenberger introduced the term Datafication to the broader lexicon in 2013. Up until this time, datafication had been associated with the analysis of representations of our lives captured through data, but not on the present scale. This change was primarily due to the impact of big data and the computational opportunities afforded to predictive analytics.
context_section_description: Human resources
  Data obtained from mobile phones, apps or social media usage is used to identify potential employees and their specific characteristics such as risk taking profile and personality. This data will replace personality tests. Rather using the traditional personality tests or the exams that measure the analytical thinking, using the data obtained through datafication will change existing exam providers. Also, with this data new personality measures will be developed.
  Insurance and Banking
  Data is used to understand an individual's risk profile and likelihood to pay a loan.
  Customer relationship management
  Various industries are using datafication to understand their customers better and create appropriate triggers based on each customer's personality and behaviour. This data is obtained from the language and tone a person uses in emails, phone calls or social medias.
  Smart city
  Through the data obtained from the sensors that are implemented into the smart city, issues that can arise might be noticed and tackled in areas such as transportation, waste management, logistics, and energy. On the basis of real-time data, commuters could change their routes when there is a traffic jam. With the sensors that can measure air and water quality, cities can not only gain a more detailed understanding of the pollution levels, but may also enact new environmental regulations based on real-time data.
caption: Street lamps in Amsterdam have been upgraded to allow municipal councils to dim the lights based on pedestrian usage.[7]
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