page_title: Fosters Freeze
section_title: History
hierarchical_section_title: Fosters Freeze / History
caption_attribution_description: English: Street view of a Fosters Freeze restaurant at 1120 East Ocean Avenue in Lompoc, California. View from the eastbound lane of East Ocean Avenue/CA SR 246/CA SR 1, looking south. This photograph was taken with an Olympus E-510 DSLR camera and edited using ArcSoft Photostudio 5.5
context_page_description: Fosters Freeze is a chain of fast-food restaurants in California. It was founded by George Foster in 1946 on La Brea Avenue in Inglewood, California, a location that still remains.
  The Fosters Freeze name comes from the fact that it is best known for its soft-serve ice milk and milkshakes, which is reflected in the marketing slogan, "California's Original Soft Serve." Its mascot is an ice cream cone wearing a chef's hat. The restaurant's slogan was "Everything at Foster's is wonderful to eat".
context_section_description: George Foster owned the western development rights for Dairy Queen.  The name Dairy Queen was already being used in California so Dairy Queen was called Foster's Old Fashion Freeze in California.
  After more than 70 years in the business, Fosters Freeze now has 74 Locations in California.
  El Pollo Loco signed a master franchise contract with Fosters Freeze in 1994, allowing service of Fosters Freeze soft serve ice cream in El Pollo Loco locations. Mark Hardinson, the director of marketing for the grilled-chicken chain, stated that sales increased from three percent to six percent at El Pollo Loco's co-branded locations that served Fosters Freeze's soft-serve desserts. In 2002, there were 122 Fosters Freeze branches, not including the 163 El Pollo Loco restaurants serving Fosters Freeze products. Over half of El Pollo Loco's locations served Fosters Freeze products until the contract's end in 2014, according to El Pollo Loco's official Facebook account.
  Some of the company's earliest locations in California included Sunnyvale, Mountain View, and Palo Alto. The Palo Alto location, across the street from the Stanford University campus on El Camino Real, remains virtually unchanged since c. 1950. The oldest locations are often historic landmarks. Also, the Atwater Village location was used in a scene of the movie Pulp Fiction where Bruce Willis' character runs over Ving Rhames.
  The historical significance embodied in a Fosters Freeze location attracts patrons and has united community members to preserve locations. In 2006, a neighborhood in Menlo Park, located in northern California, presented to their city council a petition with about 800 signatures to avoid demolition of their local Foster's.
caption: A Fosters Freeze restaurant in Lompoc, California
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