page_title: Pininfarina
section_title: After World War II
hierarchical_section_title: Pininfarina / History / After World War II
caption_attribution_description: English: Nash-Healey - roadster finished in black. The two-seat sports car was produced for the American market between 1951 and 1954. Marketed by Nash-Kelvinator (merged into American Motors Corporation [AMC] in 1954) with a U.S. built Nash Ambassador drivetrain in a European chassis and body. Picture taken in Kenosha, Wisconsin.
context_page_description: Pininfarina S.p.A. is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. It was founded by Battista "Pinin" Farina in 1930. On 14 December 2015, Mahindra Group acquired Pininfarina S.p.A. for about €168 million.
  Pininfarina is employed by a wide variety of automobile manufacturers to design vehicles. These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, and JAC and VinFast in Vietnam and Korean manufacturers Daewoo and Hyundai.
  Since the 1980s Pininfarina has also designed high-speed trains, buses, trams, rolling stocks, automated light rail cars, people movers, yachts, airplanes, and private jets. With the 1986 creation of "Pininfarina Extra" it has consulted on industrial design, interior design, architecture, and graphic design.
  Pininfarina was run by Battista's son Sergio Pininfarina until 2001, then his grandson Andrea Pininfarina until his death in 2008. After Andrea's death, his younger brother Paolo Pininfarina was appointed as CEO.
context_section_description: After the war, Italy was banned from the 1946 Paris Motor Show. The Paris show was attended by 809,000 visitors (twice the pre-war figure), queues stretched from the main gate all the way to the Seine. Pinin Farina and his son Sergio, determined to defy the ban, drove two of their cars (an Alfa Romeo 6C 2500 S and a Lancia Aprilia cabriolet) from Turin to Paris, and found a place at the entrance to the exhibition to display the two new creations. The managers of the Grand Palais said of the display, "the devil Pinin Farina", but to the press and the public it was the successful "Turin coachbuilder's anti-salon".
  At the end of 1945 the  Cisitalia 202 Coupé was designed. An elegantly proportioned design with a low hood, it is the car that usually is given credit for establishing Pinin Farina's reputation. The Pinin Farina design was honored in the Museum of Modern Art's landmark presentation "Eight Automobiles" in 1951. A total of 170 Coupés were produced by Pinin Farina.
  The publicity of the Museum of Modern Art exhibit brought Pinin Farina to the attention of Nash-Kelvinator managers. The subsequent cooperation with Nash Motors resulted in high-volume production of Pinin Farina designs and provided a major entry into the United States market. In 1952, Farina visited the U.S. for the unveiling of his design for the Nash Ambassador and Statesman lines, which, although they did carry some details of Pinin Farina's design, were largely designed by Nash's then-new in-house styling staff when the original Farina-designed model proved unsuited to American tastes, exhibiting a popular 1950s appearance called "ponton". The Nash-Healey sports car body was, however, completely designed and assembled in limited numbers from 1952 to 1954 at Pinin Farina's Turin facilities. Nash heavily advertised its link to the famous Italian designer, much as Studebaker promoted its longtime association with Raymond Loewy. As a result of Nash's million advertising campaign, Pinin Farina became well known in the U.S.
  Pinin Farina also built the bodies for the limited-series Cadillac Eldorado Brougham for General Motors in 1959 and 1960, assembled them and sent them back to the U.S. There were 99 Broughams built in 1959 and 101 in 1960. A similar arrangement was repeated in the late 1980s when Pininfarina designed (and partially assembled) the Cadillac Allanté at the San Giusto Canavese factory. The car bodies were assembled and painted in Italy before being flown from the Turin International Airport to Detroit for final vehicle assembly.
caption: Nash-Healey roadster
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