page_title: Philishave
hierarchical_section_title: Philishave
caption_attribution_description: English: The 80th anniversary Philishave S3552 shaver introduced in 2019 to celebrate Philips' 80th anniversary in the electric shaver business.
context_page_description: Philishave is the brand name for electric shavers, their spare parts and accessories manufactured by the Philips Domestic Appliances and Personal Care unit of Philips. In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers. Philips used the Philishave brand name for their shavers from 1939 to 2006.
  The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers.
  The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II. After the war, a slightly improved version of the cigar-shaped single-head shaver was introduced. A more ergonomic egg-shaped single-head model was introduced in 1948 and was designed by US industrial designer Raymond Loewy. Global sales increased markedly after a double-head model was introduced in 1951. In 1952, production of shavers shifted from Eindhoven to a new production facility in Drachten, the Netherlands. Philips currently has two production centres for shavers: Drachten and Zhuhai, China.
context_section_description: Philishave is the brand name for electric shavers, their spare parts and accessories manufactured by the Philips Domestic Appliances and Personal Care unit of Philips (in the U.S., the Norelco name is used instead). In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers.  Philips used the Philishave brand name for their shavers from 1939 to 2006. 
  The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers.
  The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II (the production facility in Eindhoven, the Netherlands, was overrun by the German Army in 1940). After the war, a slightly improved version of the cigar-shaped single-head shaver was introduced.  A more ergonomic egg-shaped single-head model was introduced in 1948 and was designed by US industrial designer Raymond Loewy.  Global sales increased markedly after a double-head model was introduced in 1951. In 1952, production of shavers shifted from Eindhoven to a new production facility in Drachten, the Netherlands. Philips currently has two production centres for shavers: Drachten and Zhuhai, China. A triple-head model was test marketed in Australia and New Zealand in 1956, but would not be introduced globally until 1966. In 1980, Philips introduced the Lift & Cut Philishave shaver with lifters which pull whiskers slightly before cutting, allowing for closer shaves.
  The brand name Philishave was phased out in 2006 so shavers now bear only the Philips name.  Philips is now co-branding their shavers sold in the US as "Philips Norelco" in preparation of a phase-out of the Norelco name.
  Philips have celebrated their 80th anniversary in the electric shaver business by marketing special 'Heritage Edition' shaver models reviving the Philishave brand.
caption: Heritage Philishave model S3552 celebrating 80th anniversary of Philishave brand
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