page_title: Veganz
section_title: Corporate philosophy and objectives
hierarchical_section_title: Veganz / Corporate philosophy and objectives
caption_attribution_description: English: Inside Veganz, a vegan supermarket, Schivelbeiner Straße 34, Berlin. Nearest U- and S-Bahn station = Schönhauser Allee.
context_page_description: Veganz Group AG is a vegan brand headquartered in Berlin, Germany. Veganz was founded as the first vegan supermarket chain in Europe.
  At present, Veganz offers a portfolio of around 165 products, featured in over 15,000 salespoints in 26 countries, as well as in online stores. According to Veganz itself, it is the world’s biggest full-range provider of plant-based products. Based in Germany, the company opened its first store in Berlin Prenzlauer Berg, in the summer of 2011, with 250 square metres of space. Since July 2017, Veganz has four branches, three in Berlin and one in Prague.
  The group turnover increased by 28 % to 26.6 million Euros in the whole of 2019. Veganz employs around 64 people. The company motto is "Gut für dich, besser für alle".
context_section_description: Veganz strives to facilitate a plant-based, environmentally conscious lifestyle for everyone by making vegan products more accessible. This aim is expressed in the company motto is “Good for you, better for everyone”.  
  Transparency is a major aspect of Veganz’ corporate culture. To make the environmental and ethical impact of each good more comprehensible for consumers, in 2019, the company introduced a sustainability score in cooperation with the swiss institute ‘eaternity’. The score is shown on the package of each product and rates its integrity in four categories: climate, water, rainforest and animal protection. 
  Veganz won the Marketing4Future Award, a certification for creative marketing measures that break new ground in climate change.  
  
  Aditionally, as one of the first German companies, Veganz joined the “Stop Hate For Profit” campaign boycotting advertising services on all Facebooks-owned platforms. The campaign raised attention for Facebook’s missing initiative to fight racism and hate speech on its platforms.
caption: Mock-meats section, Veganz, Schivelbeiner Straße 34, Berlin
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