page_title: Shenzhen
section_title: Retail
hierarchical_section_title: Shenzhen / Economy / Retail
caption_attribution_description: English: SZ 深圳 Shenzhen 羅湖區 Luohu zh:華潤萬象城 MixC mall interior in August 2018
context_page_description: Shenzhen is a major sub-provincial city on the east bank of the Pearl River estuary on the central coast of southern Guangdong province, People's Republic of China. It forms part of the Pearl River Delta megalopolis, bordering Hong Kong to the south, Huizhou to the northeast and Dongguan to the northwest, and shares maritime boundaries with Guangzhou, Zhongshan and Zhuhai to the west and southwest across the estuary.
  Shenzhen's cityscape results from its vibrant economy—made possible by rapid foreign investment following the institution of the policy of "reform and opening-up" in 1979. The city is a leading global technology hub, dubbed by media China's Silicon Valley. It was one of the fastest-growing cities in the world in the 1990s and the 2000s, and has been ranked second on the list "top 10 cities to visit in 2019" by Lonely Planet.
  Shenzhen, which roughly follows the administrative boundaries of Bao'an County, officially became a city in 1979, taking its name from the former county town, whose train station was the last stop on the Mainland Chinese section of the railway between Canton and Kowloon. In 1980, Shenzhen was established as China's first special economic zone.
context_section_description: Retail is an important pillar of Shenzhen's tertiary sector. Out of the added value of Shenzhen's tertiary sector of 1.42 trillion RMB (US$201 billion), retail contributed 43% (616.89 billion RMB) of this amount, a 7.6 percent increase compared to last year (601.62 billion RMB). In addition, 10.9% of Shenzhen's FDI is directed towards the wholesale and retail sector.
  Huaqiang North (华强北) is one of Shenzhen's notable retail areas, being known for having one of the largest electronics markets in the world. Luohu Commercial City, a commercial complex located adjacent to Shenzhen Railway Station, is noted for having a variety of products that ranges from electronics and counterfeit goods to tailored suits and curtains. In addition to Huaqiang North and Luohu Commercial City, Shenzhen has numerous shopping malls and commercial areas, including COCO Park and its branches COCO City and Longgang COCO Park, Uniworld (壹方天地), Uniwalk (壹方场), and Coastal City(海岸城).
  "Smart retail", which uses technologies such as artificial intelligence and big data in production, circulation, and sales of consumer goods, has been growing popular within enterprises in Shenzhen. Businesses in Shenzhen are encouraged to use the Internet to develop the consumer market and new retail projects would be assisted with the use of technology. In addition, the Shenzhen administration is setting up a new retail industry development fund to promote the use of "smart retail", with the intention of stimulating the economy of Shenzhen and to turn the city into a "new retail" hub.
caption: MixC Mall
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