page_title: A. G. Cook
section_title: 2011-2013: Career beginnings
hierarchical_section_title: A. G. Cook / Career / 2011-2013: Career beginnings
caption_attribution_description: English: Logo for easyFun
context_page_description: Alexander Guy Cook is an English music producer, singer, songwriter, and head of record label PC Music. Since its founding in August 2013, PC Music has represented over twenty artists producing music within a similar genre and style. Cook's dense, chaotic arrangements are distorted versions of mainstream pop music. He was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". Cook is currently Charli XCX's Creative Director and has executively produced her last four projects: Number 1 Angel, Pop 2, Charli and How I'm Feeling Now. Cook released his two debut albums 7G and Apple in 2020.
context_section_description: It was at Goldsmiths he reconnected with Danny L Harle, with whom he had gone to school as a teen. The two bonded over their shared musical tastes and interest in comedy duo Tim & Eric. This grew into a musical project called Dux Content. Since they did not have a vocalist, Dux Content focused on musical experiments like compound metres and changes in tempo. One of their earlier works was a collection of compositions for the Disklavier, released with Spencer Noble and Tim Phillips under the name "Dux Consort".
  Cook created Gamsonite, a "pseudo-label" collecting his early collaborations. Dux Content released its songs with strange renderings of digital avatars for promotional artwork. They contributed to the score for Alicia Norman's animated film Heart of Death and began considering a children's television show titled Dux Content's Jungle Jam. Cook and Harle explored how to build rhythms out of a vocalist's natural singing tempo and released the results as "Dux Kidz". The project was noticed by producer Sophie, who later worked with PC Music's acts. Cook began working on building flashy websites with Hannah Diamond and decided to focus on using websites to promote music.
caption: Cook has worked on graphics for PC Music acts including easyFun and Maxo.[1]
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