page_title: History of the Oakland Athletics
section_title: The "Moneyball" years (1996–2004)
hierarchical_section_title: History of the Oakland Athletics / Oakland (1968–present) / The "Moneyball" years (1996–2004)
caption_attribution_description: English: Oakland A's GM Billy Beane in 2006.
context_page_description: The history of the Athletics Major League Baseball franchise spans the period from 1901 to the present day, having begun as a charter member franchise in the new American League in Philadelphia before moving to Kansas City in 1955 for 13 seasons and then to its current home on the San Francisco Bay in Oakland, California, in 1968.
context_section_description: In 1995, the Raiders returned to Oakland after spending 12 years in Los Angeles; with this, the Coliseum underwent an $83 million facelift that altered the Coliseum significantly. Walter Haas died in that same year, and the team was sold to San Francisco Bay Area real estate developers Steve Schott (third cousin to one-time Cincinnati Reds' owner Marge Schott), silent partner David Etheridge and Ken Hofmann, prior to the 1996 season. Once again, the Athletics' star players were traded or sold, as the new owners' goal was to cut payroll drastically. Many landed with the St. Louis Cardinals, including McGwire, Eckersley, and manager La Russa. In a turn of events eerily reminiscent of the A's Roger Maris trade 38 years before, Mark McGwire celebrated his first full season with the Cardinals by setting a new major league home run record.
  The Schott-Hofmann ownership allocated resources to building and maintaining a strong minor league system while almost always refusing to pay the going rate to keep star players on the team once they become free agents. Perhaps as a result, at the turn of the 21st century, the A's were a team that usually finished at or near the top of the A.L. West Division, but could not advance beyond the first round of the playoffs. The Athletics made the playoffs for four straight years, from 2000 to 2003, but lost their first round (best three-out-of-five) series in each case, 3 games to 2. In two of those years (2001 against the Yankees and 2003 against the Red Sox), the Athletics won the first two games of the series, only to lose the next three straight. In 2001, Oakland became the first team to lose a best-of-five series after winning both of the first two games on the road. In 2004, the A's missed the playoffs altogether, losing the final series of the season—and the divisional title—to the Anaheim Angels.
  This period in Oakland history featured splendid performances from a trio of young starting pitchers: right-hander Tim Hudson and left-handers Mark Mulder and Barry Zito. Between 1999 and 2006, the so-called "Big Three" helped the Athletics to emerge into a perennial powerhouse in the American League West, combining for a collective record of 261–131. They gave the Athletics a 1–2–3 punch to add to talented infielders and potent hitters, such as first baseman Jason Giambi, shortstop Miguel Tejada, and third baseman Eric Chavez. Giambi was named American League MVP in 2000, and Tejada won an MVP Award of his own in 2002, a year which also saw Zito win 23 games and the Cy Young Award.
  On May 29, 2000, Randy Velarde achieved an unassisted triple play against the Yankees. In the sixth, second baseman Velarde caught Shane Spencer's line drive, tagged Jorge Posada running from first to second, and stepped on second before Tino Martinez could return. (Velarde had also pulled off an unassisted triple play during a spring training game that year). This was only the 11th unassisted triple play in the history of Major League Baseball.
  The general manager of the Athletics, Billy Beane, has become notable due to Michael Lewis's portrayal of Beane's novel approach to business decisions and scouting, referred to as Moneyball, both the title of the book, and hence the school of baseball business management. The Athletics organization began redefining the way that major league baseball teams evaluate player talent. They began filling their system with players who did not possess traditionally valued baseball "tools" of throwing, fielding, hitting, hitting for power and running. Instead, they drafted for unconventional statistical prowess: on-base percentage for hitters (rather than batting average) and strikeout/walk ratios for pitchers (rather than velocity). These undervalued stats came cheaply. With the sixth-lowest payroll in baseball in 2002, the Oakland Athletics won an American League best 103 games. They spent $41 million that season, while the Yankees, who also won 103 games, spent $126 million. The Athletics have continually succeeded at winning, and defying market economics, keeping their payroll near
caption: Billy Beane 2006
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