page_title: Bull Ring, Birmingham
section_title: Successful proposal
hierarchical_section_title: Bull Ring, Birmingham / Redevelopment of the Bull Ring / Successful proposal
caption_attribution_description: English: On the left is the Selfridges building, part of the new Birmingham Bullring shopping centre in Birmingham city centre. In the centre is St Martin's parish church. The photo was taken at dusk - at 5:05 p.m. in fact.
context_page_description: The Bull Ring is a major shopping centre in central Birmingham. When combined with Grand Central it is the United Kingdom's largest city centre based shopping centre and has been an important feature of Birmingham since the Middle Ages, when its market was first held. Two shopping centres have been built in the area; in the 1960s, and then in 2003; the latter is styled as one word, Bullring.
  The site is located on the edge of the sandstone city ridge which results in the steep gradient towards Digbeth. The slope drops approximately 15 metres from New Street to St Martin's Church which is very visible near the church.
  The current shopping centre was the busiest in the United Kingdom in 2004 with 36.5 million visitors. It houses one of only four Selfridges department stores and the fourth largest Debenhams in the UK.
context_section_description: After the failure of the LET plan, new plans began to surface. In the mid-1990s, another serious proposal was produced and this gained support resulting in the publication of a masterplan. However, soon after the publication of the masterplan, changes were made to the design. In 1998, Selfridges voiced reservations about opening a store in Birmingham due to restrictions on doing so and considered opening a store in Glasgow instead. It was an important part of the planned Redevelopment of Birmingham.
caption: St Martin's Church, with Selfridges in the background
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