page_title: Barbasol
section_title: Perio, Inc.
hierarchical_section_title: Barbasol / Brand history / Perio, Inc.
caption_attribution_description: English: Perio Inc. (Dublin, Ohio) - headquarters
context_page_description: Barbasol is an American brand of shaving cream, aftershave, and disposable razors created by MIT Professor Frank Shields in 1919 in Indianapolis. It is currently owned by Perio, Inc.
context_section_description: Perio bought the Barbasol brand from Pfizer in 2001 and has since been attempting to revitalize it.
  Perio consolidated the Barbasol line to Original, Soothing Aloe, and Skin Conditioner, and added Pacific Rush.
  A non-aerosol cream that simulated the original product was created in 2003, but was reformulated to the Barbasol Non-Aerosol Therapeutic Shave Cream in 2006 (Pfizer also had a similar simulation of the original Barbasol cream, but discontinued it in 1999).
  Recently, Barbasol released Sensitive Skin, Mountain Blast (a new fragrance), and Arctic Chill (menthol) to its line of shaving creams.  Several aftershave products have also been introduced under the Barbasol brand name. More recently, Barbasol has introduced disposable razors in twin-blade, three-blade, and six-blade versions.
  Barbasol's market share continues to grow, with one in four men now using it.
  Perio is based in Dublin, Ohio.
caption: Perio, Inc. headquarters (Dublin, Ohio)
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