page_title: Animal (Kesha album)
section_title: Release and promotion
hierarchical_section_title: Animal (Kesha album) / Release and promotion
caption_attribution_description: English: Much Music Video Awards Soundcheck
context_page_description: Animal is the debut studio album by American singer and songwriter Kesha. The album was released on January 1, 2010 through RCA Records and distributed through Sony Music Entertainment. Kesha worked on the album with a variety of record producers and songwriters such as Lukasz "Dr. Luke" Gottwald, Benny Blanco, David Gamson, Greg Kurstin, Max Martin and others. Kesha had been recording demos for several years when one eventually ended up in the hands of Samantha Cox, senior director of writer/publisher relations at BMI. Cox passed along the demo and it ended up in the hands of Gottwald, who decided to have Kesha perform on the song "Right Round" with American rapper Flo Rida. Within two months, the song became a hit in multiple countries around the world. The event led to Kesha being sought after by many major labels, and she eventually signed a multi-album deal with RCA Records.
  Musically, Animal draws from the electropop genre, while incorporating elements of dance-pop in its production and beats. Lyrically, the majority of the album's songs are based on Kesha's past life experiences of love, heartbreak, boys, and having a good time.
context_section_description: RCA noticed Kesha's strong following on social media when negotiating her contract and thus relied on viral marketing to build a following for her debut single, "Tik Tok" offering it for free a month before releasing it for digital download. "Tik Tok" was released for digital download in August 2009 and reached number one on iTunes in New Zealand without radio airplay. Radio stations soon began expressing interest in the song, but RCA/Jive Label Group chairman/CEO Barry Weiss decided to delay its shipping to radio by a month, to October, to let the song continue to build viral support digitally and good word of mouth. While "Tik Tok"'s airplay was not stellar right out of the gates, it soon gained enough momentum to give RCA the go ahead to release Animal in January 2010. Finance executives had pushed for a Christmas release to capitalize on the usual strong sales during that time period, but Weiss thought that the album would be lost in the shuffle among the many other releases released at that time. Animal was released in Denmark, Italy and Philippines on New Year, January 1, 2010. It was released in North America and Spain four days later.
  To promote the album, Kesha did several performances worldwide. Her first performance was on MTV Push, a program broadcast on MTV Networks worldwide. She made several television appearances across North America to promote the album: It's on with Alexa Chung, The Wendy Williams Show, Lopez Tonight, Late Night with Jimmy Fallon, The Tonight Show with Conan O'Brien, and The Ellen DeGeneres Show. "Blah Blah Blah" was performed on January 18, 2010 at MuchOnDemand. While in the United Kingdom, Kesha made two appearances on television to promote the album and "Blah Blah Blah". The first was on February 18, 2010, on Alan Carr: Chatty Man. It was followed by a performance on breakfast television show GMTV, on February 19. The song was also performed live on American Idol on March 17, 2010. She wore her trademark glitter eye make-up and bounced throughout the stage while her backup dancers were dressed as human TV sets showing intermittent images of the American flag, owls, and skulls. The performance was accompanied by 3OH!3.
  Kesha performed "Your Love Is My Drug" and "Tik Tok" on Saturday Night Live on April 17, 2010. On May 29, 2010, Kesha performed "Your Love Is My Drug" alongside her previous single "Tik Tok" at the MTV Video Music Awards Japan. She performed a set for BBC Radio 1's Big Weekend. On August 13, 2010 Kesha performed "Take It Off" alongside earlier singles "Your Love Is My Drug" and "Tik Tok" on NBC's Today. In the performance she was seen wearing boots, fishnets, glitter shorts and a loose tank top. By the second verse, her dancers – dressed head to toe in black – started to appropriately undress to the music as the chorus starts revealing gold shirts and tank-tops. The performance featured smoke machines with Kesha playing notes on an electric keyboard while crawling on the floor. Her performance of "Backstabber" for the Bud Light Hotel Super Bowl event on February 5, 2011 was broadcast on February 9 on Jimmy Kimmel Live!
caption: Kesha at 2010 MuchMusic Video Awards soundcheck on June 20, 2010
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