page_title: East Yorkshire (bus company)
section_title: History
hierarchical_section_title: East Yorkshire (bus company) / History
caption_attribution_description: DSCF2367.JPG
context_page_description: East Yorkshire is a bus and coach operator, serving the East Riding of Yorkshire, North Yorkshire and York. Prior to acquisition by the Go-Ahead Group in June 2018, the company was known as East Yorkshire Motor Services.
  In and around Scarborough, services operate under the Scarborough Locals brand, having been formerly branded as Scarborough and District. Additionally, private hire coach services are operated under the name East Yorkshire Coaches.
  In March 2019, the company unveiled a new corporate livery and logo.
context_section_description: East Yorkshire Motor Services was originally made up of two companies, Lee & Beaulah, set up by Ernest John Lee, and Hull & District Motor Services, set up by H.A. Harvey.
  In 1926, British Electric Traction bought the two companies, forming East Yorkshire Motor Services.
  In 1968, British Electric Traction was sold to the Transport Holding Company, which in turn, became the National Bus Company in 1969.
  Until 1972, the livery of East Yorkshire was dark blue and primrose. The livery was then changed to blue and white, in the National Bus Company corporate layout. This proved to be short-lived, with the livery being replaced by National Bus Company poppy red.
  In the lead up to privatisation in 1987, East Yorkshire's fleet (which had dropped to 200 vehicles, and shared management with Lincolnshire Road Car) started to grow again.
  United Automobile Services' depots in Scarborough and Pickering were transferred to East Yorkshire, with operations rebranded as Scarborough & District.
  In February 1987, East Yorkshire was sold in a management buyout, led by seven managers.
  Following the buyout, East Yorkshire began to expand, acquiring many independent operators in the local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches.
  The liveries at privatisation were silver and blue, National Bus Company poppy red, and the National Bus Company minibus livery of silver, blue and red. The poppy red buses soon started receiving a red and grey livery.
  The Hardwick's of Scarborough fleet was purchased from Wallace Arnold (Wallace Arnold's last bus company).
  In Hull, some AEC Routemaster vehicles entered service in traditional pre-National Bus Company East Yorkshire blue, to compete with Kingston upon Hull City Transport.
  East Yorkshire suffered competition in Bridlington, Hull and Scarborough from Applebys. In 1999, Applebys closed its Scarborough base, and was subsequently placed in to receivership shortly after.
  In 2009, East Yorkshire won the coveted Large Bus Operator of the Year award (an award for bus operators running over 100 buses), at a presentation dinner attended by over 600 people from the bus and coach industry. 
  The award event was held by RouteOne, one of the industry's main national trade magazines.
  The company has also reached the final of the Large Bus Operator of the Year award in subsequent years (2011, 2013 and 2014).
caption: Buses outside the depot at Scarborough, seen in May 2009.
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