page_title: Samsung
section_title: Sponsorships
hierarchical_section_title: Samsung / Sponsorships
caption_attribution_description: A Samsung exhibit in downtown Salt Lake City during the 2002 Winter Olympics.
context_page_description: Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
  Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. As of 2017, Samsung has the 6th highest global brand value.
  Notable Samsung industrial affiliates include Samsung Electronics, Samsung Heavy Industries, and Samsung Engineering and Samsung C&T.
context_section_description: Samsung Electronics spent an estimated $14 billion (U.S.) on advertising and marketing in 2013. At 5.4% of annual revenue, this is a larger proportion than any of the world's top-20 companies by sales (Apple spent 0.6% and General Motors spent 3.5%). Samsung became the world's biggest advertiser in 2012, spending $4.3 billion, compared to Apple's $1 billion. Samsung's global brand value of $39.6 billion is less than half that of Apple.
caption: A Samsung display in Salt Lake City during the 2002 Winter Olympics
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