page_title: Rita Hayworth
section_title: Peak years at Columbia
hierarchical_section_title: Rita Hayworth / Career / Peak years at Columbia
caption_attribution_description: English: Promotional still from the 1945 film Tonight and Every Night, starring Rita Hayworth. Jack Cole (choreographer) is on the left.
context_page_description: Margarita Carmen Hayworth was an American actress and dancer. She achieved fame during the 1940s as one of the era's top stars, appearing in 61 films over 37 years. The press coined the term "The Love Goddess" to describe Hayworth after she had become the most glamorous screen idol of the 1940s. She was the top pin-up girl for GIs during World War II.
  Hayworth is perhaps best known for her performance in the 1946 film noir Gilda, opposite Glenn Ford, in which she played the femme fatale in her first major dramatic role. She is also known for her performances in Only Angels Have Wings, The Lady from Shanghai, Pal Joey, and Separate Tables. Fred Astaire, with whom she made two films, You'll Never Get Rich, and You Were Never Lovelier, once called her his favorite dance partner. She also starred in the Technicolor musical Cover Girl, with Gene Kelly. She is listed as one of the top 25 female motion picture stars of all time in the American Film Institute's survey, AFI's 100 Years...100 Stars.
  In 1980, Hayworth was diagnosed with Alzheimer's disease, which contributed to her death at age 68.
context_section_description: Hayworth had top billing in one of her best-known films, the Technicolor musical Cover Girl, released in 1944. The film established her as Columbia's top star of the 1940s, and it gave her the distinction of being the first of only six women to dance on screen with both Gene Kelly and Fred Astaire. "I guess the only jewels of my life", Hayworth said in 1970, "were the pictures I made with Fred Astaire ... And Cover Girl, too."
  For three consecutive years, starting in 1944, Hayworth was named one of the top movie box-office attractions in the world. She was adept in ballet, tap, ballroom, and Spanish routines. Cohn continued to showcase Hayworth's dance talents. Columbia featured her in the Technicolor films Tonight and Every Night (1945) with Lee Bowman and Down to Earth (1947) with Larry Parks.
  Her sexy, glamorous appeal was most noted in Charles Vidor's film noir Gilda (1946) with Glenn Ford, which caused censors some consternation. The role, in which Hayworth wore black satin and performed a legendary one-glove striptease, "Put The Blame On Mame", made her into a cultural icon as a femme fatale.
  While Gilda was in release, it was widely reported that an atomic bomb which was scheduled to be tested at Bikini Atoll in the Pacific Ocean's Marshall Islands would bear an image of Hayworth, a reference to her bombshell status. Although the gesture was undoubtedly meant as a compliment, Hayworth was deeply offended. Orson Welles, then married to Hayworth, recalled her anger in an interview with biographer Barbara Leaming: "Rita used to fly into terrible rages all the time, but the angriest was when she found out that they'd put her on the atom bomb. Rita almost went insane, she was so angry. ... She wanted to go to Washington to hold a press conference, but Harry Cohn wouldn't let her because it would be unpatriotic." Welles tried to persuade Hayworth that the whole business was not a publicity stunt on Cohn's part, that it was simply homage to her from the flight crew.
  On the June 30, 1946, broadcast of Orson Welles Commentaries, Welles said of the imminent test, "I want my daughter to be able to tell her daughter that grandmother's picture was on the last atom bomb ever to explode."
  The fourth atomic bomb ever to be detonated was decorated with a photograph of Hayworth cut from the June 1946 issue of Esquire magazine. Above it was stenciled the device's nickname, "Gilda", in two-inch black letters.
  Hayworth's performance in Welles's 1947 film The Lady from Shanghai was critically acclaimed. The film's failure at the box office was attributed in part to Hayworth's famous red hair being cut short and bleached platinum blonde for the role. Cohn had not been consulted and was furious that Hayworth's image was changed.
  Also in 1947, Hayworth was featured in a Life cover story by Winthrop Sargeant that resulted in her being nicknamed "The Love Goddess". The term was adopted and used later as the title of a biopic and of a biography about her. In a 1980s interview, Hayworth said, "Everybody else does nude scenes, but I don't. I never made nude movies. I didn't have to do that. I danced. I was provocative, I guess, in some things. But I was not completely exposed."
  Her next film, The Loves of Carmen (1948) with Glenn Ford, was the first film co-produced by Columbia and Hayworth's production company, The Beckworth Corporation (named for Rebecca, her daughter with Welles). It was Columbia's biggest moneymaker that year. She received a percentage of the profits from this and all her subsequent films until 1954, when she dissolved Beckworth to pay off debts.
caption: Hayworth and choreographer Jack Cole in Tonight and Every Night (1945)
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