page_title: Nesquik
section_title: Nesquik Bunny (a.k.a. Quicky)
hierarchical_section_title: Nesquik / Advertising campaigns / Nesquik Bunny (a.k.a. Quicky)
caption_attribution_description: Português: Tram line 12 in the traffic of Lisbon.
context_page_description: Nesquik is a brand of products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestle Quik in the United States; this was released in Europe during the 1950s as Nesquik.
  Since 1999, the brand has been known as Nesquik worldwide. Today, the Nesquik name appears on a wide range of products, including breakfast cereals, powdered mixes for flavored milk, syrups, ready-to-drink products, candy bars, chocolate fondue fountains, hot cocoa mix, and more.
context_section_description: A cartoon Quik Bunny first appeared on the cans of the strawberry flavor when it was introduced. Later, an anthropomorphic animated bunny wearing a large red "Q" on a collar-like necklace, was introduced in television commercials as the new chocolate Quik mascot. He debuted in 1973. The character is voiced by Barry Gordon.
  He sings a new jingle in a rock-and-roll rhythm:
  It's so rich and thick and chocolate,
  
  That you can't...drink it slow...
  
  if it's Quik
  Then he vocalizes only four notes "oh-do-be-oh" and instead of vocalizing the fifth note which is "doh", he immediately sucks all of his drink down through a straw, then finishes the rhyme by forlornly intoning, "That's the saddest sound I know."
  In the U.S. by 1999, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials. The artist who made the redesign of the Bunny for its global implantation in the '90s was the cartoonist Ramon Maria Casanyes. In France, Italy, and Canada, he is known as Quicky the Nesquik Bunny. In Spain, there was no mascot prior to the introduction of Quicky in 1990/1991.
  The Nesquik Bunny is also featured on the packaging and advertisements for other Nesquik products.
caption: The Nesquik Bunny in an advertisement for Nesquik on a tram in Lisbon, Portugal, in 1997
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