page_title: DoTerra
section_title: History
hierarchical_section_title: DoTerra / History
caption_attribution_description: English: dōTERRA hand lotion
context_page_description: doTerra is a multi-level marketing company based in Pleasant Grove, Utah that sells essential oils and other related products. doTerra was founded in 2008 by former executives of Young Living and others.
  The company and its representatives came under fire repeatedly for misleading claims that their products could help prevent or cure diseases such as cancer, autism, Ebola and more recently, COVID-19, even being the target of a warning from the Food and Drug Administration and the Federal Trade Commission. The assertion that aromatherapy can have curative properties beyond relaxation is not supported by scientific research.
context_section_description: The company was established in April 2008 by David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P. Cook, Robert J. Young, and Mark A. Wolfert. Stirling, Wright, and Hill were former executives of Young Living, a company that also sells essential oils via multi-level marketing. Its name is inspired by the Latin phrase for "gift of the Earth." The company initially launched with 25 single oils and ten oil blends.
  As of 2013, doTerra reported having about 450 corporate employees, 350 at the Utah headquarters, and 100 at offices in Taiwan, Japan, Europe, and Australia. Later, the company announced that it would build a new headquarters in Pleasant Grove, Utah. The company's products are sold through independent distributors called Wellness Advocates, using a multi-level marketing model to sell its products. Individuals receive commissions based on their own sales and the sales of others in their organization. In 2014, the company was selling over 150 products such as supplements, personal care items, and essential oils.
  In 2015, the number of "Wellness Advocates" joining the company grew by more than 120 percent. By year-end 2015, the company claimed that it had generated more than $1 billion in sales. As of 2017, doTerra reported having approximately 1,650 corporate employees and over 3 million Wellness Advocates across 100 countries.
caption: dōTERRA citrus bliss hand lotion
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