page_title: Hip hop
section_title: Magazines
hierarchical_section_title: Hip hop / Social impact / Magazines
caption_attribution_description: Genetikk auf dem Cover der Juni-Ausgabe des Hip-Hop-Magazins „Juice“ (2013)
context_page_description: Hip hop or hip-hop is a culture and art movement that was created by African Americans, Latino Americans and Caribbean Americans in the Bronx, New York City. The origin of the name is often disputed. It is also argued as to whether hip hop started in the South or West Bronx. While the term hip hop is often used to refer exclusively to hip hop music, hip hop is characterized by nine elements, of which only four are considered essential to understanding hip hop musically. Afrika Bambaataa of the hip hop collective Zulu Nation outlined these main pillars of hip hop culture, coining the terms: "rapping", a rhythmic vocal rhyming style; DJing, which is making music with record players and DJ mixers; b-boying/b-girling/breakdancing; and graffiti. Other elements of hip hop subculture and arts movements beyond the main four are: hip hop culture and historical knowledge of the movement; beatboxing, a percussive vocal style; street entrepreneurship; hip hop language; and hip hop fashion and style, among others. The fifth element, although debated, is commonly considered either street knowledge, hip hop fashion, or beatboxing.
context_section_description: Hip hop magazines describe hip hop's culture, including information about rappers and MCs, new hip hop music, concerts, events, fashion and history. The first hip hop publication, The Hip Hop Hit List was published in the 1980s. It contained the first rap music record chart. It was put out by two brothers from Newark, New Jersey, Vincent and Charles Carroll (who was also in a hip hop group known as The Nastee Boyz). They knew the art form very well and noticed the need for a hip hop magazine. DJs and rappers did not have a way to learn about rap music styles and labels. The periodical began as the first Rap record chart and tip sheet for DJs and was distributed through national record pools and record stores throughout the New York City Tri-State area. One of the founding publishers, Charles Carroll noted, "Back then, all DJs came into New York City to buy their records but most of them did not know what was hot enough to spend money on, so we charted it." Jae Burnett became Vincent Carroll's partner and played an instrumental role in its later development.
  Another popular hip hop magazine that arose in the 1980s was Word Up magazine, an American magazine catering to the youth with an emphasis on hip hop. It featured articles on what is like to be a part of the hip hop community, promoted up-coming albums, bringing awareness to the projects that the artist was involved in, and also included posters of trending celebrities within the world of Hip Hop. The magazine was published monthly and mainly concerning rap, Hip Hop and R&B music. Word Up magazine was highly popular, it was even mentioned in the popular song by The Notorious B.I.G - Juicy "it was all a dream, use to read WordUp magazine". Word Up magazine was a part of pop culture.
  New York tourists from abroad took the publication back home with them to other countries to share it, creating worldwide interest in the culture and new art form. It had a printed distribution of 50,000, a circulation rate of 200,000 with well over 25,000 subscribers. The "Hip Hop Hit List" was also the first to define hip hop as a culture introducing the many aspects of the art form such as fashion, music, dance, the arts and most importantly the language. For instance, on the cover the headliner included the tag "All Literature was Produced to Meet Street Comprehension!" which proved their loyalty not only to the culture but also to the streets. Most interviews were written verbatim which included their innovative broken English style of writing. Some of the early charts were written in the graffiti format tag style but was made legible enough for the masses.
  The Carroll Brothers were also consultants to the many record companies who had no idea how to market hip hop music. Vincent Carroll, the magazine's creator-publisher, went on to become a huge source for marketing and promoting the culture of hip hop, starting Blow-Up Media, the first hip hop marketing firm with offices in NYC's Tribeca district. At the age of 21, Vincent Carroll employed a staff of 15 and assisted in launching some of the culture's biggest and brightest stars (the Fugees, Nelly, the Outzidaz, feat. Eminem and many more). Later other publications spawned up including: Hip Hop Connection, XXL, Scratch, The Source and Vibe. Many individual cities have also produced their own local hip hop newsletters, while hip hop magazines with national distribution are found in a few other countries. The 21st century also ushered in the rise of online media, and hip hop fan sites now offer comprehensive hip hop coverage on a daily basis.
caption: The German hip hop magazine Juice.
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