page_title: Snow Trac
section_title: Snow Trac toys
hierarchical_section_title: Snow Trac / Snow Trac toys
caption_attribution_description: English: 2 examples of R&amp;L Cereal Toy Snow Tracs
context_page_description: The Snow Trac is a small personal Snowcat that is roughly the size of a modern compact car.
context_section_description: So popular and unique was the Snow Trac that a line of toys from Matchbox was introduced. Lesney MATCHBOX of England made 3 different versions of the Aktiv Fischer Snow Trac ST4. All were very similar in appearance, 2 of them used the same molds. All of the Matchbox toys are modeled after the 2 large wheel Aktiv Snow Trac; this version has 2 large rubber tires, one at the rear, and the third about 24" aft of the drive sprocket. Lesney designated their toy #35 in the Matchbox series.
  Version 1 had the words SNOW TRAC embossed in the sides of the tractor
  Version 2 had no identification of the Snow Trac at all with smooth sides
  Version 3 had white decals reading SNOW TRAC on the smooth sides
  Matchbox also produced a very limited run of cardboard puzzles featuring agricultural equipment and vehicles, one such puzzle featured the Snow Trac.
  In 1967, a toy maker in Melbourne, Australia, produced a snap together model kit of the Snow Trac. The company, ROSENHAIN & LIPMANN, more commonly referred to as R&L, specialised in the manufacture of cereal premiums. The Snow Trac was part of their "Polar Base" series that took inspiration from the ANARE activities in Antarctica. The toys were issued as a free cereal premium inside boxes of cereal in Australia by the Kellogg Company. They may have also been issued as a cereal premium in the USA. They were produced in at least five colours and built up into a model 45 mm in length. In 1975, R&L produced a large order of toys for use by Aurora in the USA. The Snap-A-Roos series by Aurora, included an "Antarctic Explorers" box set that contained the Snow Trac model.
caption: R&L Cereal toy Snow Trac toys
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