page_title: José María Cruz Novillo
hierarchical_section_title: José María Cruz Novillo
caption_attribution_description: English: Sculpture at the Plaza de Picasso ("Picasso Square"), in AZCA business park (Madrid, Spain). Made of steel by José María Cruz Novillo (b. 1936) in 1989. Español: Escultura en la Plaza de Picasso (en el complejo AZCA) de Madrid (España). Obra en acero de José María Cruz Novillo (n. 1936) de 1989.
context_page_description: José María Cruz Novillo is a Spanish sculptor, engraver, painter and designer.
  Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid..
  He designed many logos. Among them, that of the newspaper El Mundo, the fist and rose of PSOE, radiochain COPE, Spanish post service, Endesa, Banco Pastor, Repsol, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo of Antena 3 TV, El Economista, Renfe railways, Spanish police Cuerpo Nacional de Policía, Tesoro Público. He designed a series of peseta bills. He also co-authored the coat of arms and the flag of the Comunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the Government of Spain
  He also designed film posters for Barrio, Los lunes al Sol, El Sur, El Espíritu de la Colmena, Pascual Duarte, El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B., La Escopeta Nacional, Familia and others, mostly those produced by Elías Querejeta.
  He chaired the Spanish Association of Design Professionals. He is also an honor fellow of the Madrid assocciation di_mad.
context_section_description: José María Cruz Novillo (Cuenca, 1936) is a Spanish sculptor, engraver, painter and designer.
  Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid..
  He designed many logos. Among them, that of the newspaper El Mundo, the fist and rose of PSOE, radiochain COPE, Spanish post service, Endesa, Banco Pastor, Repsol, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo of Antena 3 TV, El Economista, Renfe railways, Spanish police Cuerpo Nacional de Policía, Tesoro Público. He designed a series of peseta bills. He also co-authored the coat of arms and the flag of the Comunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the Government of Spain
  He also designed film posters for Barrio, Los lunes al Sol, El Sur, El Espíritu de la Colmena, Pascual Duarte, El Año de las Luces, Mamá Cumple 100 Años, Hay que matar a B., La Escopeta Nacional, Familia and others, mostly those produced by Elías Querejeta.
  He chaired the Spanish Association of Design Professionals (Asociación Española de Profesionales del Diseño, AEPD). He is also an honor fellow of the Madrid assocciation di_mad.
  As a sculptor, he has particiapted in the São Paulo Art Biennial, World Fair of New York and art fairs such as FIAC (art), Basel Art, Art Cologne and since 1985 in most editions of ARCO.
  Cruz Novillo has focused since the early 1990s on the development of the "Diafragma" concept. Under this concept lots of his works combine a variable number of monochrome, sound, photographic or tri-dimensional  elements. In 2008 he finished the "Diafragma Decafónico de Dígitos" ("Decaphonic Diaphragm of Digits") for the façade of the main building of the National Institute of Statistics of Spain, in Madrid, after its reform by Ruiz-Larrea y Asociados. This work adds sound to produce synesthesia. In ARCO'10 he presented "Diafragma dodecafónico 8.916.100.448.256, opus 14", a "chronochromophonic" work that can be played for 3,392,732 years.
  En 2007, Cruz Novillo founded the studio Cruz más Cruz with his son Pepe (designer and architect).
  In November 2006 he joined the Academia de Bellas Artes de San Fernando.
caption: Sculpture for Plaza de Picasso, Madrid (1989).
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