page_title: Stagecoach Group
section_title: Magic Bus
hierarchical_section_title: Stagecoach Group / No-frills brands / Magic Bus
caption_attribution_description: Alexander Dennis Trident ALX400
context_page_description: Stagecoach Group is a transport group based in Perth, Scotland. It operates buses, express coaches and a tram service in the United Kingdom. It previously had extensive operations in Africa, Asia, Europe, North America and Oceania. It is listed on the London Stock Exchange.
context_section_description: Magic Bus was the first no-frills brand of Stagecoach. It was first used in red lettering on ex London Regional Transport AEC Routemasters, otherwise painted in Stagecoach stripes, in competition in Glasgow. Later, an allover blue with yellow lettering was adopted, on older service buses with simple fares and no travel passes, usually operated on routes with strong competition from other operators, most notably on the Manchester Piccadilly to East Didsbury Wilmslow Road bus corridor route in Manchester, but also in Newcastle upon Tyne and East Scotland (as Magic Mini). In 2008 Stagecoach Merseyside introduced a Magic Bus service competing with themselves and Arriva North West on the busy route 14 corridor, Magic Bus 14C runs every 7/8 minutes between City Centre and Broadway. By 2012, only the Manchester Magic Bus remained, these being upgraded from Volvo Olympians and Dennis Dragons to Alexander ALX400 and East Lancs bodied Dennis Trident 2s.
caption: Magic Bus Alexander ALX400 bodied Dennis Trident 2 in Manchester in March 2013
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