page_title: Tijuana
section_title: 1935–1965: Tourism broadens
hierarchical_section_title: Tijuana / History / 1935–1965: Tourism broadens
caption_attribution_description: English: A maquiladora-factory in Mexico
context_page_description: Tijuana is the largest city of both Baja California State and the Baja California Peninsula. It is part of the San Diego–Tijuana transborder urban agglomeration and the larger Southern California megalopolis. As the 6th-largest city in Mexico and center of the 6th-largest metro area in Mexico, Tijuana exerts a strong influence in education and politics – across Mexico, in transportation, culture and art – across all three Californias, and in manufacturing and as a migration hub – across the North American continent. Currently one of the fastest-growing metropolitan areas in Mexico, Tijuana maintains GaWC 'sufficiency city' status. As of 2015, the city of Tijuana had a population of 1,641,570.
  Tijuana is located on the Pacific coast of Baja California, and is the municipal seat and the cultural and commercial center of Tijuana Municipality. Tijuana covers 70% of the territory of the municipality and contains 80% of its population. A dominant manufacturing center of the North American continent, the city maintains facilities of many multinational conglomerate companies. In the early 21st century, Tijuana became the medical-device manufacturing capital of North America.
context_section_description: In 1935, President Cárdenas decreed an end to gambling and casinos in Baja California, and the Agua Caliente complex faltered, then closed. In 1939, it was reopened as a junior high school (now, Preparatoria Lázaro Cárdenas). The buildings themselves were torn down in the 1970s and replaced by modern scholastic architecture.
  With increased tourism and a large number of Mexican citizens relocating to Tijuana, the city's population grew from 21,971 to 65,364 between 1940 and 1950.
  With the decline of nightlife and tourism in the 1950s, the city restructured its tourist industry, by promoting a more family-oriented scene. Tijuana developed a greater variety of attractions and activities to offer its visitors.
caption: Established maquiladoras in Tijuana and the border towns with the U.S. in the mid-1960s.[19]
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