page_title: Dudley-Anderson-Yutzy
section_title: History
hierarchical_section_title: Dudley-Anderson-Yutzy / History
caption_attribution_description: Deutsch: Der junge Vilhjalmur Stefansson
context_page_description: Dudley-Anderson-Yutzy was a public relations firm established by Pendleton Dudley, purportedly at the suggestion of Ivy Lee.
context_section_description: Founded in New York City in 1909 and originally named Pendleton Dudley and Associates, Dudley's company's masthead was changed to Dudley-Anderson-Yutzy in 1946 after Thomas D. Yutzy and George Anderson joined as partners.
  During the late 1960s Dudley, Anderson and Yutzy died, creating a leadership vacuum at the firm. In 1970, in the wake of declining business fortunes, sisters Barbara Hunter and Jean Schoonover bought the company. The two had been employed at the firm since shortly after World War II. During Hunter and Schoonover's first month of ownership, they discovered that male account executives at D-A-Y were being paid at the rate of $25,000 per year, while females had a base salary of $18,000.
  In 1983 Hunter and Schoonover sold D-A-Y to Ogilvy & Mather. At the time of the firm's acquisition it was considered the world's oldest continually operating public relations firm. Ogilvy & Mather continued to operate D-A-Y as a separate division until 1988.
caption: Explorer Vilhjalmur Stefansson was retained by Pendleton Dudley as a celebrity spokesperson to promote meat consumption.
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