page_title: Bass Brewery
section_title: 1700s
hierarchical_section_title: Bass Brewery / History / 1700s
caption_attribution_description: English: Bass No. 1 Barley wine Русский: Барли Вайн (тип эля) БАСС №1: - лучший зимний напиток!
context_page_description: The Bass Brewery was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark.
  Bass took control of a number of other large breweries in the early 20th century, and in the 1960s merged with Charrington United Breweries to become the largest UK brewing company, Bass Charrington. The brewing operations of the company were bought by Interbrew in 2000, while the retail side were renamed Six Continents plc. The UK government's Competition Commission was concerned about the monopoly implications arising from the deal, and instructed Interbrew to dispose of the brewery and certain brands to Coors, but allowed Interbrew to retain the rights to the Bass Pale Ale brand. In 2010, it was widely reported that AB-InBev are attempting to sell the rights to the Bass brand in the UK for around £10 million to £15 million.
context_section_description: Prior to establishing a brewery, William Bass transported ale for brewer Benjamin Printon. Bass sold this carrier business to the Pickford family, using the funds to establish Bass & Co Brewery in 1777 as one of the first breweries in Burton-upon-Trent.
caption: Advertisement for Bass' No.1 Barley Wine, showing the Bass Red Diamond
exif: {}