page_title: Revell
section_title: Revell in Germany
hierarchical_section_title: Revell / Revell in Germany
caption_attribution_description: Revell 1/35 Unimog in the snow
context_page_description: Revell is a manufacturer of plastic scale models. The original American Revell merged with Monogram. In 2007, American Revell was purchased by Hobbico while the European Revell Germany separated from the American company in 2006 until Hobbico purchased it as well – bringing the two back together again under the same company umbrella. In 2017, Quantum Capital Partners took over operations of Revell after Hobbico declared bankruptcy.
context_section_description: In 1956, the German subsidiary, Revell Plastics GmbH, was founded in Bünde, West Germany. During the 1970s, this company started developing and manufacturing its own lines of model kits independently and outside the direct control of Revell, USA. These models were imported into the United States, and some of the newer kits earned a reputation for high quality. However, the "German" kits are now produced only in Eastern Europe or China under the German Revell label. Once known as Revell AG (private stock company), the German company has now changed to the legal form of GmbH & Co. KG (Inc./ public stock company).  Revell Germany became independent after its formal separation from Revell-Monogram LLC in September 2006, but was purchased by Hobbico early in 2012, bringing both Revells back into the same company once again. While separate, the German products continued to be advertised on the American company web site, and its logo was almost identical to that of Revell in the United States. When it comes to total revenue, the German company ranked somewhat above the former American parent company.
  Besides an array of airplane and military kits, Revell Germany has also made a variety of 1:24 and 1:18 scale accurately rendered pre-assembled die-cast model cars. These were first produced in the late 1980s and were typical Porsche, Ferrari, BMW and Mercedes-Benz offerings with some Corvettes and a 1965 Mustang (Johnson 1998, p. 200).  Starting around 2000, the company simplified its diecast line calling it simply, "Revell Metal", as opposed to plastic seen in the kits.  These later models have mostly been earlier German vehicles, with a focus on micro-cars.  Examples are the Lloyd Alexander, Messerschmitt Kabinroller KR 200, BMW Isetta, and a very authentic looking DKW Junior.
  Some models, like the Goggomobil T250 and the BMW Isetta came in a couple of trim versions.  The Goggomobil appeared in a closed roof, austerely basic model as well as an open "cloth" roofed fancy decor version with whitewall tyres and chrome grille, which was probably not the popular model with less affluent German consumers of the real car just following World War II. The Isetta is appealing in miniature with opening front access door and 'tilt-away' steering wheel. The model also features a removable side panel next to the location of the tiny engine. The BMW was available in several colors – with and without rear luggage rack and also in a special yellow 'Bundespost' (German Mail) version.
  Some of the larger vehicles featured have been the mid-1950s Mercedes-Benz 180 "ponton" sedan and a variety of European Fords, mainly from the 1960s. The postwar decade cars' interiors are consistently authentically decorated in period grey and white colours typical of the austerity of the times. A couple of more modern diecast models have been a VW Scirocco, BMW 850i coupe and an Acura NSX. Generally, German Revell diecast models all have opening doors, hoods and trunks.
  Revell Germany also incorporated former Matchbox models from the UK. In 1977, they also acquired all the Axis Powers model tooling of the former Frog (Tri-ang / Air Lines) brand, as its new Soviet owners (NOVO) did not want anything resembling "fascist" symbols.
caption: Revell Europe Mercedes-Benz Unimog.
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