page_title: Telltale Games
section_title: Foundation and initial growth (2004–2010)
hierarchical_section_title: Telltale Games / History / Foundation and initial growth (2004–2010)
caption_attribution_description: English: Telltale Games team at the Comic-Com 2007. From left to right: Chuck Jordan, Jake Rodkin, Dave Grossman, Daniel Farjam Herrera, Doug Tabacco, Emily Morganti, and the demo machine with Sam in "Abe Lincoln Must Die!".
context_page_description: Telltale Incorporated, doing business as Telltale Games, was an American video game developer based in San Rafael, California. The company was founded in July 2004 by former LucasArts developers Kevin Bruner, Dan Connors and Troy Molander, following LucasArts' decision to leave the adventure game genre. Telltale established itself to focus on adventure games using a novel episodic release schedule over digital distribution, creating its own game engine, the Telltale Tool, to support this. It closed in October 2018 after filing for bankruptcy protection.
  Telltale's initial successes were on games using intellectual properties with small but dedicated fan bases, including Sam & Max, Wallace & Gromit, Homestar Runner, and Bone. Around 2010, the studio gained more lucrative licensing opportunities in more mainstream properties such as Back to the Future and Jurassic Park. Telltale's critical breakout game came in 2012's The Walking Dead, based on the comic book series of the same name. It introduced a more narrative-directed approach that diverged from the standard adventure game "point and click" gameplay.
context_section_description: Telltale Games was founded in San Rafael, California, by Kevin Bruner, Dan Connors and Troy Molander, a group of former LucasArts employees that worked on the studio's adventure games. In March 2004, LucasArts recognized that there were "current market place realities and underlying economic considerations" that made adventure games too risky to release, and canceled work on two sequels of previous adventure games, Full Throttle 2 and Sam & Max: Freelance Police, as well as laying off many of those developers. Bruner, Connors and Molander were not among the layoffs, but felt that the change of direction at LucasArts was not favorable, and departed the company later that year to found Telltale Games July 2004. The studio opening was announced on October 4. The name "Telltale" was selected by Bruner as the three envisioned themselves creating more adventure games but de-emphasizing puzzle elements in favor of narrative aspects, telling a tale to the user. Technology attorney Ira P. Rothken negotiated publishing and licensing deals for the company.
  The company's initial goal was to develop a new Sam & Max game in an episodic format. Grossman said that Telltale identified that Sam & Max had a small but dedicated audience allowing them to develop a title that would be successful in reaching out to this group and not requiring them to seek out a bigger license that would have incurred more development costs. Developing a Sam & Max game required both development of tools to produce the game, and the license to make it. At the time of the studio's founding, the license for Sam & Max was still held by LucasArts, who refused to negotiate a deal nor license the work on Sam & Max: Freelance Police for Telltale to complete it. Telltale waited out the licensing period until around mid-2005, after which Steve Purcell, Sam & Max's creator, immediately offered the license to Telltale.
  Until they could get to that point, the studio developed other games to bring in revenue and keep the studio afloat. On February 11, 2005, the company released their first game, Telltale Texas Hold'em, a poker card game simulator which was intended primarily to test the Telltale Tool, their in-house game engine. They used the license around Jeff Smith's Bone comic book series to test the episodic format. Though initially planned for a five-episode series, Telltale only released two episodes in 2005 and 2006 and the remaining episode had been canceled. Alongside Bone, Telltale developed a series of games for Ubisoft around the CSI television series, including CSI: 3 Dimensions of Murder, CSI: Hard Evidence, CSI: Deadly Intent, and CSI: Fatal Conspiracy; though these games were also developed as episodes, they were each released in single packages. Outside of Ubisoft, few other publishers were interested in distributing Telltale's early games, forcing them to turn to their own distribution system.
  Once they had secured the rights to Sam & Max, Telltale set about to making this game with an episodic approach, with episodes planned to be released on a tight monthly basis through their partner, GameTap. Sam & Max: Season One was considered a success for the company, and considered one of the first successful demonstration of an episodic release in video games. The success led to additional funding through two rounds of angel investment, including Matthew Le Merle and members of angel group Keiretsu Forum. The studio created a second season for Sam & Max, and found additional niche intellectual property areas, including Wallace & Gromit and Homestar Runner, to continue the episodic adventure game format. When Darrell Rodriguez became CEO of LucasArts in 2008, he wanted to see the old LucasArts adventure properties flourish, leading to a license for Telltale to create a new game in the Monkey Island series, Tales of Monkey Island. Telltale was also able to expand their release platforms beyond personal computers, with releases of these games on various consoles at the time.
  To supplement their normal episodic games, Telltale created a pilot program in early 2010 t
caption: The team of Telltale Games in 2007. From left to right: Chuck Jordan, Jake Rodkin, Dave Grossman, Daniel Farjam Herrera, Doug Tabacco and Emily Morganti, as well as a demo version of Sam & Max Save the World.
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