page_title: Percival Perry, 1st Baron Perry
section_title: Henry Ford reviews his decision
hierarchical_section_title: Percival Perry, 1st Baron Perry / Career / Henry Ford reviews his decision
caption_attribution_description: English: Ford Works, 1973. From an elderly slide taken in a biting wind from near Jenningtree Point, Belvedere
context_page_description: Percival Lea Dewhurst Perry, 1st Baron Perry KBE was an English motor vehicle manufacturer who served as chairman of Ford Motor Company Limited in Britain for 20 years from its incorporation in 1928, completing almost a lifetime's work with Henry Ford. He also led the establishment of Slough Estates.
context_section_description: In the meantime, Ford's Detroit based management of Ford of Britain had not been successful.
  In 1928, Henry Ford asked Perry to become chairman, find directors and float a new British public listed company, Ford Motor Company Limited, 60% owned by Dearborn, taking over Ford operations throughout Europe and the Middle East and developing the new plants at Dagenham—the largest automobile factory outside USA—and Cork in the Irish Free State.
  Perry formulated Ford's new European strategy. Though frustrated at times by deteriorating economic and political conditions he maintained English control over all European operations superintending factories and assembly plants in Eire, Denmark, Spain, France, the Netherlands, Belgium and Germany.
  In January 1932 Ford Dagenham began production of Ford Model Y the first Ford specifically designed for markets outside North America.
caption: Dagenham
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