page_title: Humanists UK
section_title: Public awareness
hierarchical_section_title: Humanists UK / Campaigns / Public awareness
caption_attribution_description: English: Atheist Bus Campaign creator Ariane Sherine and Richard Dawkins at its launch in London.
context_page_description: Humanists UK, known from 1967 until May 2017 as the British Humanist Association, is a charitable organisation which promotes secular humanism and aims to represent "people who seek to live good lives without religious or superstitious beliefs" in the United Kingdom by campaigning on issues relating to humanism, secularism, and human rights. It seeks to act as a representative body for non-religious people in the UK.
  The charity also supports humanist and non-religious ceremonies in England and Wales, Northern Ireland, and the Crown dependencies and maintains a national network of accredited celebrants for humanist funeral ceremonies, weddings, and baby namings, in addition to a network of volunteers who provide like-minded support and comfort to non-religious people in hospitals and prisons. Its other charitable activities include providing free educational resources to teachers, parents, and institutions; a peer-to-peer support service for people who face difficulties leaving coercive religions and cults; work to promote tolerance and understanding between religious communities and the non-religious; and work to promote understanding of humanism.
context_section_description: On 21 October 2008, Humanists UK lent its official support to Guardian journalist Ariane Sherine as she launched a fundraising drive to raise money for the UK's first atheist advertising campaign, the Atheist Bus Campaign. The campaign aimed to raise funds to place the slogan "There's probably no God. Now stop worrying and enjoy your life" on the sides of 30 London buses for four weeks in January 2009. Expecting to raise £5,500 over six months, the atheist author Richard Dawkins agreed to match donations up to £5,500 to make £11,000 total. The campaign raised over £153,000, enabling a nationwide advertising campaign to be launched on 6 January 2009.
  On 8 January 2009 Christian Voice announced they had made an official complaint to the Advertising Standards Authority asserting that the Atheist Bus slogan broke rules on "substantiation and truthfulness". In total the ASA received 326 complaints about the campaign, with many claiming that the wording was offensive to the religious, however Humanists UK contested the complaint and commented on the plausibility of the ASA making a claim as to the "probability of God's existence". Robert Winston criticised the campaign as "arrogant". The ASA ruled that the slogan was not in breach of advertising code.
  In 2011, Humanists UK campaigned to get atheists, agnostics and other non-believers to tick the "no religion" box in response to the optional religion question in the 2011 census (as opposed to writing in either a joke religion like "Jedi" or ticking the religion one grew up in). Humanists UK believed the question was worded in such a way as to increase the number of currently non-religious or nominally religious people who list the religion they grew up in rather than their current religious views, and thus the results would have been skewed to make the country seem more religious than it actually is. Humanists UK believes that this supposed overstatement of religious belief creates a situation where "public policy in matters of religion and belief will unduly favour religious lobbies and discriminate against people who do not live their lives under religion".
  Posters for the campaign which used the slogan "If you're not religious, for God's sake say so" were refused by companies owning advertising hoardings in railway stations following advice from the Advertising Standards Authority who believe the adverts had "the potential to cause widespread and serious offence".
  The Census results for England and Wales showed that 14.1 million people, about a quarter of the entire population (25%), stated they had no religion at all, a rise of 6.4 million since the 2001 census. Humanists UK said the fall in the number of Christians from 72% to below 60% was "astounding", and calculated that they could be in a minority by 2018.
  Set up in 2010, the Resolution Revolution campaign aims to "[recast] the tired old New Year resolution – so often about breaking a negative habit – as a pledge to do something positive for others". Participation is open to all and not restricted to humanists or the non-religious.
  "New Year is a time for renewal – but beyond diets and gyms, not just for ourselves. Resolution Revolution is a humanist social action initiative, turning good intentions outwards to others. The more people that get involved, even in a small way, the bigger the impact is. Spending cuts don't make a cohesive society, but generous actions do."
  — Polly Toynbee
  In 2014, Humanists UK launched two public awareness campaigns. The first, called "That's Humanism!", was an Internet-based campaign revolving around four videos on humanist responses to ethics, happiness, death, and the scientific method, as narrated by its distinguished supporter, Stephen Fry. The videos, which were widely shared on social media, were intended to introduce non-religious people who were humanist in their outlook to the existence of a community of like-minded people living their lives on the basis of reason and empathy. The second campaign, called "Thought for the Commute", was a London Underground campaign featuring poste
caption: Ariane Sherine and BHA Vice President Richard Dawkins at the bus campaign launch
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