page_title: Hayley Williams
section_title: Endorsements
hierarchical_section_title: Hayley Williams / Endorsements
caption_attribution_description: DSC03892ParamoreO2Jan18
context_page_description: Hayley Nichole Williams is an American singer-songwriter who is best known as the lead vocalist, primary songwriter, and keyboardist of the rock band Paramore.
  Born and raised in Mississippi, Williams moved to Tennessee at the age of 13 just after her parents divorced in 2002. In 2004, she formed Paramore alongside Josh Farro, Zac Farro, and Jeremy Davis. The band currently consists of Hayley Williams, Zac Farro and Taylor York. The band has released five studio albums: All We Know Is Falling, Riot!, Brand New Eyes, Paramore, and After Laughter.
  Aside from Paramore and preceding her solo career, Williams recorded the song "Teenagers" for the soundtrack of Jennifer's Body and has collaborated with artists such as October Fall, The Chariot, Set Your Goals, Zedd and New Found Glory. In 2010, she was featured on the single "Airplanes" by B.o.B. It peaked at number two on the U.S. Billboard Hot 100. A sequel to the song, "Airplanes, Part II", features new verses from B.o.B. and a verse from Eminem, while Williams' vocals remain the same. This collaboration led to a Grammy nomination for Best Pop Collaboration with Vocals.
context_section_description: In March 2013, Williams announced she was partnering with MAC Cosmetics for the release of a new makeup collection on April 9, 2013. The four-piece collection included a bright orange lipstick, an orange nail polish, a shimmery coral eye shadow and a beauty powder. Hayley appeared on the April 2013 cover of Nylon magazine to promote Paramore's self-titled album.
  In October of that year, Williams partnered with the Hard Rock Café's PINKTOBER charity campaign to raise awareness and funding for breast cancer and its research.
  In 2015, she launched the online beauty and music series "Kiss-Off" on Popular TV.
  In 2016, after over four years of planning, Williams launched her own hair dye company, Good Dye Young, alongside her hair and makeup artist, Brian O'Connor. The colors offered by the company included an orange, Riot!; a pink, Ex-Girl; a blue, Blue Ruin; a yellow, Steal My Sunshine; a red, Rock Lobster; a purple, PPL Eater; a green, Kowabunga; a teal, Narwhal; and a black, None More Black. The dyes are vegan and cruelty-free. 
  In 2017, Good Dye Young launched a temporary hair dye line, that disappears after one wash, called Poser Paste, and in May 2020, they released Lighter Daze, a range of five semi-permanent pastel colours.
caption: Williams performing in 2018
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