page_title: List of city nicknames in California
section_title: B
hierarchical_section_title: List of city nicknames in California / Nicknames by city / B
caption_attribution_description: English: People's Park in Berkeley
context_page_description: This partial list of city nicknames in California compiles the aliases, sobriquets, mottos and slogans that cities in California are known by, officially and unofficially, to locals, outsiders or their tourism boards or chambers of commerce. City nicknames can help in establishing a civic identity, helping outsiders recognize a community or attracting people to a community because of its nickname; promote civic pride; and build community unity. Nicknames and slogans that successfully create a new community "ideology or myth" are also believed to have economic value. Their economic value is difficult to measure, but there are anecdotal reports of cities that have achieved substantial economic benefits by "branding" themselves by adopting new slogans.
  Some unofficial nicknames are positive, while others are derisive. The unofficial nicknames listed here have been in use for a long time or have gained wide currency.
context_section_description: Bakersfield
  California's Country Music Capital
  Berkeley
  Berzerkeley
  The People's Republic of Berkeley
  Athens of the West
  Bishop – Mule Packer Capital of the World
  Blythe – Friendliest City In The West
  Buena Park – Center of the Southland
  Burbank  – Media Capital of the World
caption: People's Park in Berkeley was a center of 1960s counterculture activity remembered in the sobriquet "The People's Republic of Berkeley."
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