page_title: Arriva Southend
section_title: History
hierarchical_section_title: Arriva Southend / History
caption_attribution_description: English: Arriva Southend 3308 (R308 CMV), a Dennis Dart SLF/Plaxton Pointer, seen at the 2008 Canvey Island bus rally - on 12 October 2008. The bus wears "the sutton shuttle" branding for service 13 between Temple Sutton and Southend town centre. The branding has been removed since the photo was taken. The bus was new to Guildford &amp; West Surrey in October 1997 as their DSL108. While a number of R--- CMV Darts remain with Arriva Guildford &amp; West Surrey at Guildford depot, many, like 3308, were spread around Arriva Southern Counties.
context_page_description: Arriva Southend is a division of Arriva Southern Counties, a subsidiary of transport group Arriva which operates bus services in and around the Southend-on-Sea, Rochford, Rayleigh areas of Essex. They operate most services east of Southend and a few services west of Southend, and compete to a limited extent with three other local operators with services in the same areas: First Essex, NIBS and Stephensons of Essex.
context_section_description: The company was founded in 1901 as Southend Corporation Transport, and was renamed Southend Transport in 1974. It began operating motorbuses in 1912, and became a limited company on 26 October 1986 due to the Transport Act 1985. Southend Transport was involved in a price war with Thamesway (now part of First Essex). Southend Transport was sold by Southend Borough Council to the British Bus group in June 1993 for a reported £1, which in turn was taken over by the Cowie group.
  Cowie was renamed Arriva in August 1998 and Southend Transport was renamed Arriva serving Southend as part of this rebranding. Although the 'serving Southend' local identity caption has now been phased out, it can still be seen on the sides of some of their buses.
  On 28 January 2000, the original Southend garage at 87 London Road dating from the foundation of Southend Corporation Transport was closed and demolished shortly afterwards, with a new one constructed in Short Street, Southend-on-Sea. The old London Road site is now occupied by a retail park.
  Arriva Southend had continued the service X1 coach service to London inherited from Southend Transport, latterly as the Green Line 721 service. In 2001 operation of route X1 was taken over by Stephensons of Essex, which withdrew it in July 2008.
  A restructuring in 2002 saw overall control of Arriva Colchester and Arriva Southend pass to Arriva Southern Counties from Arriva East Herts & Essex.
  On 30 March 2008 both commercially run services from the Grays garage (routes 373 and 383) were withdrawn, with the buses used for these services moving to Southend garage. The Grays garage now only operates the Transport for London (TfL) contracted services.
caption: Arriva Southend Plaxton Pointer 1 bodied Dennis Dart SLF at Canvey Island bus rally in 2008
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