page_title: Toyota
section_title: 1940s–1950s
hierarchical_section_title: Toyota / History / 1940s–1950s
caption_attribution_description: English: 1st generation Toyopet Crown Model RSD (1955/1 - 1958/10) 日本語: 初代トヨペット・クラウン　RSD型　（前期型）
context_page_description: Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. In 2017, Toyota's corporate structure consisted of 364,445 employees worldwide and, as of December 2019, was the tenth-largest company in the world by revenue. Toyota is the largest automobile manufacturer in Japan, and the second-largest in the world behind Volkswagen, based on 2018 unit sales. Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year, which it has done since 2012, when it also reported the production of its 200-millionth vehicle. As of July 2014, Toyota was the largest listed company in Japan by market capitalization and by revenue.
  Toyota is the global market leader in sales of hybrid electric vehicles, and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. Toyota is also a market leader in hydrogen fuel-cell vehicles. Cumulative global sales of Toyota and Lexus hybrid passenger car models achieved the 15 million milestone in January 2020.
context_section_description: From September 1947, Toyota's small-sized vehicles were sold under the name "Toyopet" (トヨペット). The first vehicle sold under this name was the Toyopet SA, but it also included vehicles such as the Toyopet SB light truck, Toyopet Stout light truck, Toyopet Crown, Toyopet Master, and the Toyopet Corona. The word "Toyopet" (Japanese article) was a nickname given to the Toyota SA due to its small size, as the result of a naming contest the Toyota Company organized in 1947. However, when Toyota eventually entered the American market in 1957 with the Crown, the name was not well received due to connotations of toys and pets. The car was withdrawn from the American market in 1958, but continued in other markets until the mid-1960s.
  The company continued to be supported by the state. In 1949 the Bank of Japan, the central bank of the country, bailed out the company.
caption: First-generation Toyopet Crown Model RSD (1955/1 – 1958/10)
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