page_title: Diesel (brand)
section_title: Fashion lines
hierarchical_section_title: Diesel (brand) / Fashion lines
caption_attribution_description: Deutsch: Diesel Black Gold in Wien
context_page_description: Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.
  The Diesel branded luxury fragrance line is owned and produced by L'Oréal.
  Diesel USA filed for Chapter 11 bankruptcy protection in March 2019. Its parent company, Diesel SpA, is not part of the bankruptcy filing.
context_section_description: While the most popular Diesel apparel item has been denim wear, the company has expanded to include additional forms of clothing. The company has created leather jackets, women’s dresses, and other items. In 1998, Diesel founded an offshoot label called Diesel StyleLab, which produced higher end fashion designs beyond more traditional denim jeans. In the 2000s, the company began to license its brand to other retail manufacturers, in order to create new product categories. These lines included the sunglasses line Diesel Eyewear in partnership with Marcolin, the jewels and watches line Diesel Watches in partnership with Fossil, the fragrance line in partnership with L'Oréal. The production of each line involves supervision from Diesel itself. Diesel has also partnered with Moroso, Seletti, Scavolini, Foscarini, and Berti to create a home furnishings line called Diesel Living, with Bugaboo to create strollers, with AVG to create helmets, with Ducati, and with Fiat to create a limited edition Fiat 500. Diesel also produces limited edition lines of jeans.
  As of 2003, according to Women’s Wear Daily, Diesel had three distinct fashion lines, “Diesel Style Lab, the most pricey fashion-forward designer label; Diesel, a fashion brand that still focuses heavily on denim, and 55DSL, the board sport-inspired streetwear line that blends fashion and function.” Style Lab and 55DSL are now defunct. Currently there are two lines at Diesel: Diesel and Diesel Black Gold. Diesel Black Gold is the luxury ready-to-wear line and was launched in 2008 during the New York Fashion Week. That year the company also partnered with Adidas to co-produce a sport denim line. In 2013 Diesel underwent a re-branding effort, reorganizing both the business structure and marketing methodologies.
caption: Diesel Black Gold store in Vienna, Austria
exif: {"Image Make": "Canon", "Image Model": "Canon EOS 550D", "Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image DateTime": "2011:10:20 17:21:23", "Image Artist": "Lumturi Rushiti", "Image YCbCrPositioning": "Co-sited", "Image Copyright": "", "Image ExifOffset": "348", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "8736", "Thumbnail JPEGInterchangeFormatLength": "14293", "EXIF ExposureTime": "1/60", "EXIF FNumber": "4", "EXIF ExposureProgram": "Program Normal", "EXIF ISOSpeedRatings": "400", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2011:10:20 17:21:23", "EXIF DateTimeDigitized": "2011:10:20 17:21:23", "EXIF ComponentsConfiguration": "YCbCr", "EXIF ShutterSpeedValue": "6", "EXIF ApertureValue": "4", "EXIF ExposureBiasValue": "0", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash fired, compulsory flash mode", "EXIF FocalLength": "21", "EXIF SubSecTime": "50", "EXIF SubSecTimeOriginal": "50", "EXIF SubSecTimeDigitized": "50", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "5184", "EXIF ExifImageLength": "3456", "Interoperability InteroperabilityIndex": "R98", "Interoperability InteroperabilityVersion": "[48, 49, 48, 48]", "EXIF InteroperabilityOffset": "8596", "EXIF FocalPlaneXResolution": "1036800/181", "EXIF FocalPlaneYResolution": "691200/119", "EXIF FocalPlaneResolutionUnit": "2", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard"}