page_title: Jumpman (logo)
section_title: Athletic program sponsorships
hierarchical_section_title: Jumpman (logo) / Athletic program sponsorships
caption_attribution_description: English: w:Michigan Wolverines logo and the w:Jumpman (logo) at the w:Nike, Inc. flagship store on the w:Magnificent Mile
context_page_description: The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is the silhouette of former NBA player and current Charlotte Hornets owner Michael Jordan.
context_section_description: The Michigan Wolverines announced in July 2015 that it would switch from sponsorship by Adidas to Nike. The deal at the time had an estimated value of $169 million and was described as "the richest apparel deal in intercollegiate athletics".  In April 2016, the University announced the signing of an 11-year $127.12 million contract for 31 Michigan sports teams, going into effect on August 1. With the agreement, Michigan Wolverines football became the first football program to wear Jordan Brand attire accompanied by the jumpman logo. Within a year, several other athletics programs signed even larger deals with Nike.
  Other large football programs started to wear the Jumpman logo after Michigan. In 2017, the University of North Carolina announced that their football program will be wearing uniforms with Jordan Jumpman logo. The Tar Heels also wear the Jordan Jumpman logo on their helmets. The University of Oklahoma was the third football program that became sponsor by the Jordan brand. The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018-2019 season.  On December 6, 2017, the University of Florida announced that the Florida Gators football program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear.   
  Nike became the official supplier of all National Basketball Association (NBA) uniforms beginning with the 2017–18 season, and these jerseys have the Nike logo. Owing to Jordan's association with and ownership of the team, the Charlotte Hornets' jerseys have the Jumpman logo instead of the Nike logo.
  In April 2018, the University of Houston Cougars basketball program announced that they would become the seventh  college basketball program to wear the Jumpman logo.
  French association football team Paris Saint-Germain, whose apparel is supplied by Nike, added the Jumpman logo to their 2018-19 season UEFA Champions League kits.
  Since 2011 the Air Jordan brand has sponsored Monster Energy NASCAR Cup Series driver Denny Hamlin, They also have made all of Hamlin’s firesuits since 2011. In 2013 the company they were the primary sponsor of his No. 51 Kyle Busch Motorsports Toyota Tundra at Martinsville where he would win the pole but ultimately would end up finishing 6th.
caption: Michigan Wolverines logo and the jumpman logo at the Nike flagship store on the Magnificent Mile during the week before the opening game for the 2016 Michigan Wolverines football team.
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