page_title: Robert McNamara
section_title: Secretary of Defense
hierarchical_section_title: Robert McNamara / Secretary of Defense
context_page_description: Robert Strange McNamara was an American business executive and the eighth United States Secretary of Defense, serving from 1961 to 1968 under Presidents John F. Kennedy and Lyndon B. Johnson. He played a major role in escalating the United States' involvement in the Vietnam War. McNamara was responsible for the institution of systems analysis in public policy, which developed into the discipline known today as policy analysis.
  He was born in San Francisco, California, graduated from UC Berkeley and Harvard Business School and served in the United States Army Air Forces during World War II. After the war, Henry Ford II hired McNamara and a group of other Army Air Force veterans to work for Ford Motor Company. These "Whiz Kids" helped reform Ford with modern planning, organization, and management control systems. After briefly serving as Ford's president, McNamara accepted appointment as Secretary of Defense.
  McNamara became a close adviser to Kennedy and advocated the use of a blockade during the Cuban Missile Crisis. Kennedy and McNamara instituted a Cold War defense strategy of flexible response, which anticipated the need for military responses short of massive retaliation.
context_section_description: After his election in 1960, President-elect John F. Kennedy first offered the post of Secretary of Defense to Robert A. Lovett, who had already served in that position in the Truman administration; Lovett declined but recommended McNamara. Kennedy had read about McNamara and his career in a Time magazine article on December 2, 1960, and interviewed him six days later on December 8, with his brother and right-hand man Robert F. Kennedy also being present. McNamara told Kennedy that he didn't know anything about government, to which Kennedy replied: "We can learn our jobs together. I don't know how to be president either". McNamara had read Kennedy's ghostwritten book Profiles in Courage and asked him if he had really written it himself, with Kennedy insisting that he did. McNamara's confidence and self-assurance impressed Kennedy. Kennedy offered McNamara the chance to be either Secretary of Defense or Secretary of the Treasury; McNamara came back a week later, accepting the post of Secretary of Defense on the condition of having the right of final approval in all appointments to the Department of Defense, with Kennedy replying: "It's a deal". McNamara's salary as the CEO of Ford ran to some $3 million dollars per year while by contrast the position of the Defense Secretary paid only $25,000 per year. Given the financial sacrifices, McNamara was able to insist to Kennedy that he have the right to appoint his officials and run the Pentagon his own way.   
  According to Special Counsel Ted Sorensen, Kennedy regarded McNamara as the "star of his team, calling upon him for advice on a wide range of issues beyond national security, including business and economic matters." McNamara became one of the few members of the Kennedy Administration to work and socialize with Kennedy, and he became close to Attorney General Robert F. Kennedy, eventually serving as a pallbearer at the younger Kennedy's funeral in 1968.
  Initially, the basic policies outlined by President Kennedy in a message to Congress on March 28, 1961, guided McNamara in the reorientation of the defense program. Kennedy rejected the concept of first-strike attack and emphasized the need for adequate strategic arms and defense to deter nuclear attack on the United States and its allies. U.S. arms, he maintained, must constantly be under civilian command and control, and the nation's defense posture had to be "designed to reduce the danger of irrational or unpremeditated general war." The primary mission of U.S. overseas forces, in cooperation with allies, was "to prevent the steady erosion of the Free World through limited wars". Kennedy and McNamara rejected massive retaliation for a posture of flexible response. The U.S. wanted choices in an emergency other than "inglorious retreat or unlimited retaliation", as the president put it. Out of a major review of the military challenges confronting the U.S. initiated by McNamara in 1961 came a decision to increase the nation's "limited warfare" capabilities. These moves were significant because McNamara was abandoning President Dwight D. Eisenhower's policy of massive retaliation in favor of a flexible response strategy that relied on increased U.S. capacity to conduct limited, non-nuclear warfare.
  The Kennedy administration placed particular emphasis on improving the ability to counter communist "wars of national liberation", in which the enemy avoided head-on military confrontation and resorted to political subversion and guerrilla tactics. As McNamara said in his 1962 annual report, "The military tactics are those of the sniper, the ambush, and the raid. The political tactics are terror, extortion, and assassination." In practical terms, this meant training and equipping U.S. military personnel, as well as such allies as South Vietnam, for counterinsurgency operations.
  During the Cuban Missile Crisis in October 1962, McNamara served as a member of EXCOMM and played a large role in the Administration's handling and eventual defusing of the Cuban Missile Crisis. He was a strong proponent of the blockade option over a missi
caption: President John F. Kennedy and McNamara, 1962
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