page_title: Bon Iver
section_title: 2006–2010: For Emma, Forever Ago
hierarchical_section_title: Bon Iver / History / 2006–2010: For Emma, Forever Ago
caption_attribution_description: Bon Iver performing in Shepherd's Bush, UK.
context_page_description: Bon Iver is an American indie folk band founded in 2006 by singer-songwriter Justin Vernon.
  Vernon released Bon Iver's debut album, For Emma, Forever Ago, independently in July 2007. The majority of that album was recorded while Vernon spent three months isolated in a cabin in northwestern Wisconsin. In 2012 the band won Grammy Awards for Best New Artist and Best Alternative Music Album for their eponymous album Bon Iver. They released their third album 22, A Million to critical acclaim in 2016, which was followed by their fourth album i, i in 2019.
  The name "Bon Iver" derives from the French phrase bon hiver, taken from a greeting on Northern Exposure. It is pronounced “Bonn-ee-vair”.
context_section_description: Vernon did not intend to write or record any music during the time but rather to recuperate from the events of the previous year. Eventually, however, a record began to evolve during this cathartic time of isolation. He had recently finished helping the band The Rosebuds do some recording and had with him some basic recording gear when he made his move to the cabin in late 2006. Vernon played all the instruments during recording and each song was heavily edited with a large number of overdubs. Vernon wrote the lyrics for the album by recording a word-less melody and listening to the recording over and over while writing words according to the sound of the syllables of the melody. In an interview, Vernon said, "Words like 'decision' and 'intention' aren't words that float in my head because I just went." Vernon explains, "I left North Carolina and went up there because I didn't know where else to go and I knew that I wanted to be alone and I knew that I wanted to be where it was cold." In another interview, Vernon describes what he used to record the album: "I had a very light set-up, a basic small recording set-up: a Shure SM57 and an old Silvertone guitar. I had my brother drop off his old drums... some other small things—things I would make or find lying around."
  The record was almost not released and was originally intended as a group of demos to be sent out to labels and potentially rerecorded. But after getting very encouraging reactions from a number of his friends, Vernon decided to release the songs himself in their present state. According to his manager Kyle Frenette, an initial run of 500 CDs were pressed. The original CD release show took place at the House of Rock in Eau Claire, Wisconsin. Justin played an earlier "all-ages" show and an evening 21+ show to release the original pressing of the album in its card stock CD case. Of the 500 copies issued, 17 were sent to press, mainly blogs. The first significant attention the album received was from My Old Kentucky Blog in June 2007, after which point "it snowballed," according to manager Frenette. Another further breakthrough came when, in October 2007, the album received a very positive review from influential indie internet publication Pitchfork. That exposure in turn led to a performance the same month at the industry showcase festival CMJ Music Marathon. The appearance attracted much label interest and Frenette later told HitQuarters that they subsequently spoke to various record companies, both independent and major. Out of all of them they decided to sign with the indie Jagjaguwar because their ideals most resembled their own. The signing was confirmed on October 29, 2007.
  For Emma, Forever Ago was given an official release by Jagjaguwar. Vernon has said that he will continue to make albums without engineers and producers because he is capable of doing it all himself.
  Since being released by Jagjaguwar on February 19, 2008, For Emma, Forever Ago has garnered critical acclaim. The album was released in the UK and Europe by iconic indie label 4AD on May 12, 2008. When released in the UK, For Emma, Forever Ago received 5/5 and "Album of the Month" reviews in both Mojo and Uncut magazines. It was the seventh highest rated album of 2008 on review aggregator site Metacritic, with accolades from publications including The Village Voice, The Hartford Courant and The A.V. Club. Pitchfork Media gave the album 29th place in its "The Top 200 Albums of 2000s" list, while Stereogum placed the album at 11 on its "Best Album of the '00s" list.
  The digital download track "Skinny Love" was selected to be iTunes (UK) single of the week and was available for free during that time, as well as being featured as the track of the day on National Public Radio. Bon Iver was ranked number 8 on Last.fm's most-listened-to new music of 2008. Bon Iver's For Emma, Forever Ago was ranked number 29 in Rolling Stone's list of the Top 50 Albums of 2008, and was also ranked number 92 on their list of the 100 Best Albums of the 2000s. In an interview, Vernon said: "I'm really humbled by every
caption: Vernon performing with Bon Iver in Shepherd's Bush, London, UK in 2008
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