page_title: Adult Swim
section_title: 2003–14: Intertitle cards era
hierarchical_section_title: Adult Swim / History / 2003–14: Intertitle cards era
caption_attribution_description: English: Picture taken at Comic Con 2006; Several creators and writers of Adult Swim shows at the Comic-Con 2006 panel. From left to right: Keith Crofford, Seth Green, Matthew Senreich, Scott Adsit, Dino Stamatopoulos, Tommy Blacha, Brendon Small, Jackson Publick (Christopher McCulloch), and Doc Hammer. Deutsch: Einige Schöpfer und Autoren der [adult swim] Shows bei der San Diego Comic Con 2006 [adult swim] Podium. Von links nach rechts: Keith Crofford, Seth Green, Matthew Senreich, Scott Adsit, Dino Stamatopoulos, Tommy Blacha, Brendon Small, Jackson Publick und Doc Hammer Magyar: Az Adult Swim műsorainak néhány szerzője, alkotója a 2006-os San Diego Comic Conon. Balról jobbra: Keith Crofford, Seth Green, Matthew Senreich, Scott Adsit, Dino Stamatopoulos, Tommy Blacha, Brendon Small, Jackson Publick és Doc Hammer
context_page_description: Adult Swim is an American adult-oriented nighttime programming block of the basic cable network Cartoon Network that is programmed by its in-house production studio, Williams Street. Marketed as a separate network for ratings purposes, Adult Swim currently broadcasts nightly from 8 p.m. to 6 a.m. ET/PT.
  Debuting in 2001, Adult Swim serves as the nighttime identity of Cartoon Network, and was established as alternative programming during late night hours when Cartoon Network's primary target audience, children between the ages of 7 and 15, would normally be sleeping. In 2005, the block was granted its own Nielsen ratings report from Cartoon Network due to targeting a separate demographic. The block features stylistically varied animated and live-action shows, including original programming, syndicated series, anime, original video animations, and short films with generally minimal or no editing for content.
  The block has frequently aired adult animation features, mockumentaries, sketch comedy, and pilots. The block's shows are known for their sexual themes, frank sexual discussion, nudity, strong language, and graphic violence.
context_section_description: New bumps debuted on May 25, 2003, and feature black intertitle "cards" in white Helvetica Neue Condensed Heavy type. The cards discuss everything from programming news to personal staff opinions on unrelated subjects. In addition, the bumpers for the action shows include tilt-shift miniature and other abstract photos of Japan, often accompanied by clips of various Yesterdays New Quintet songs. The most recent bumper cards have the "[adult swim]" or "[as]" caption somewhere within photographs of places – often with roads or road signs throughout the world. One of the more infamous bumps was "cus anime is teh s uck"; this started because of someone on the Adult Swim message board complaining about the anime programming on the block, and because the message board wouldn't allow the word "sucks" to be written, Adult Swim turned it into a running gag and sold T-shirts with the phrase written on it.
  At certain times during the evening, the bumps will give a programming lineup for an upcoming date. When this format is given, certain shows will be given a specified color (indicating a premiere), with a caption at the bottom that reads "All Times and Music Eastern". The music in the background has a decidedly Indian flair.
  On June 26, 2003, Spike TV aired its own adult animation block called "The Strip" airing Ren & Stimpy "Adult Party Cartoon", Stripperella and Gary the Rat. On October 2, 2003, the television program VH1 Goes Inside had an episode about Adult Swim. On October 5, 2003 Adult Swim was on from 11:00 pm to 5:00 am ET. On October 26, 2003, Brak's Dad from The Brak Show hosted Halloween-themed bumps. That same night, Adult Swim hosted a live webcam show on its website, featuring the Adult Swim staff having a party. The Big O series finale episode "The Show Must Go On", was supposed to premiere that night at 11:00 pm; however, Adult Swim had to reschedule the episode for the next week, on Sunday, November 2, taking the place of the scheduled previously unaired episode of Family Guy,  "When You Wish Upon a Weinstein", to air on November 9. When Big O premiered on November 2, a rerun episode, "Stripes" was airing but then Adult Swim said it was just a joke and they finally aired the correct episode.
  Adult Swim had another New Year's Eve special, this time featuring some of the Adult Swim characters having a party at Brak's house celebrating New Year's Eve. It was on this night where The Brak Show was officially canceled. On June 15, 2004, Adult Swim started a Video on Demand. On July 19, 2004, Adult Swim had a publicity stunt telling viewers that they needed 1,000,000 people to go to their website so they can "Free Hockey Chicken". An Adult Swim employee was dressed as a chicken in front of a webcam being watched by viewers, and he could not leave the studio until they reached their goal. That same year Adult Swim hyped viewers by asking them to vote which would win in a fight a "Flying Shark or a Flying Crocodile".
  In the fall of 2004, Adult Swim started a course at Kent State University with lessons by film professor Ron Russo, author of the book "Adult Swim and Comedy". On Halloween night in 2004, Phantasm actor Angus Scrimm hosted an Aqua Teen Hunger Force marathon. On November 2, 2004, Adult Swim ran a marathon of the Harvey Birdman, Attorney at Law episode "Guitar Control" all through the night, until 5 a.m.. The episode replayed 24 times to celebrate Election Day. On November 28, Adult Swim had a week showing off classic bumps from previous years. On March 28, 2005, Atlanta-based Turner Broadcasting System began recording Adult Swim Nielsen ratings separately from Cartoon Network for demographic purposes. Promotions for Adult Swim are targeted towards the college age and those in their 20s and 30s, constituting the majority of their viewers. According to a September 1, 2004 article in Promo magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students' dorm rooms. On April 17, 2004, Adult Swim regained Saturday nights, making Friday
caption: Several creators and writers of Adult Swim shows at the San Diego Comic Con 2006 Adult Swim panel. From left to right: Keith Crofford, Seth Green, Matthew Senreich, Scott Adsit, Dino Stamatopoulos, Tommy Blacha, Brendon Small, Jackson Publick and Doc Hammer.
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