page_title: Trowbridge
section_title: Town redevelopment
hierarchical_section_title: Trowbridge / Town redevelopment
caption_attribution_description: The River Biss flowing under the old town bridge in Trowbridge, Wiltshire, UK
context_page_description: Trowbridge is the county town of Wiltshire, England, on the River Biss in the west of the county, 8 miles south east of Bath, Somerset. The town is also 31 miles south west of Swindon and 20 miles south east of Bristol.
  Long a market town, the Kennet and Avon canal to the north of Trowbridge has played an instrumental part in the town's development as it allowed coal to be transported from the Somerset Coalfield and so marked the advent of steam-powered manufacturing in woollen cloth mills. The town was foremost producer of this mainstay of contemporary clothing and blankets in south west England in the late 18th and early 19th centuries, by which time it held the nickname "The Manchester of the West".
  The civil parish of Trowbridge had a population of 33,108 at the 2011 census. The parish encompasses the settlements of Longfield, Lower Studley, Upper Studley, Studley Green and Trowle Common.
context_section_description: Since 2002, there have been plans in place to redevelop significant town centre sites.
  In the early 1990s the supermarket chain Tesco moved from St Stephen's Place to a site adjoining the A361 on County Way. The former site remained dormant for a decade. The building was demolished but a pile of rubble, nicknamed 'Mount Crushmore' by local media, remained. Legal & General acquired the land and construction of St Stephen's Place Leisure Park began in 2012. A seven screen Odeon cinema, known as 'The Trodeon', and Nando's restaurant opened to the public in October 2013. A Premier Inn, Frankie and Benny's and Prezzo were due to open in 2014.
  Developers Modus had signed up to provide a Vue cinema in the plan for the Waterside complex. In March 2008, an outline planning application for the proposed development was approved by West Wiltshire District Council, to include a new library, cinema, ten-pin bowling, hotel and restaurants, however the proposals fell through.
  The developer Parkridge has constructed a retail centre between the Shires and the railway station, bringing firms such as Next and Brantano to the town.
  The former Usher's brewery site has also undergone redevelopment over a number of years with Newland Homes building town centre flats incorporating the former frontage of the building.
  In April 2009, building work started on one of the town's biggest brownfield sites, the former Usher's bottling plant. This site developed into a Sainsbury supermarket, a public square and housing.
caption: River Biss flowing under the Town Bridge, renovated in November 2007
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