page_title: Fan service
hierarchical_section_title: Fan service
caption_attribution_description: Illustration of fan service by Wikipe-tan with bikini.
context_page_description: Fan service, fanservice, or service cut is material in a work of fiction or in a fictional series which is intentionally added to please the audience. The term originated in Japanese in the anime and manga fandom, but has been used in other languages and media. It is about "servicing" the fan – giving the fans "exactly what they want." Fan service can also refer to other stories that contain visual elements.
  When anime and manga are translated into English by U.S. companies, the original work is often edited to remove some of the fan service, making it more appropriate for U.S. audiences. Mike Tatsugawa explained this change as a result of a difference between cultural values of Japan and the U.S. In fact, some anime have little more than fan service as their selling point.
  Intertextual references are intended to be seen and understood by the fans, as a way for the creators of the show to acknowledge and engage the more knowledgeable members of the fan-base. Intertextual fan service is now being inserted into media aimed at younger children as well; this can be seen in Shrek 2's upside-down kiss scene, which is a reference to an upside-down kiss scene in Spider-Man.
context_section_description: Fan service (ファンサービス, fan sābisu), fanservice, or service cut (サービスカット, sābisu katto) is material in a work of fiction or in a fictional series which is intentionally added to please the audience. The term originated in Japanese in the anime and manga fandom, but has been used in other languages and media. It is about "servicing" the fan – giving the fans "exactly what they want." Fan service can also refer (by means of text, symbol, image, sound) to other stories that contain visual elements.
  When anime and manga are translated into English by U.S. companies, the original work is often edited to remove some of the fan service,  making it more appropriate for U.S. audiences. Mike Tatsugawa explained this change as a result of a difference between cultural values of Japan and the U.S. In fact, some anime have little more than fan service as their selling point.
  Intertextual references are intended to be seen and understood by the fans, as a way for the creators of the show to acknowledge and engage the more knowledgeable members of the fan-base. Intertextual fan service is now being inserted into media aimed at younger children as well; this can be seen in Shrek 2's upside-down kiss scene, which is a reference to an upside-down kiss scene in Spider-Man (2002).
caption: A character wearing a swimsuit is typical "fan service".
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