page_title: Cadillac de Ville series
section_title: Third generation (1965–1970)
hierarchical_section_title: Cadillac de Ville series / Third generation (1965–1970)
caption_attribution_description: This is a picture of a vehicle (name of it is on the file name).
context_page_description: The Cadillac DeVille was originally a trim level and later a separate model produced by Cadillac. The first car to bear the name was the 1949 Coupe de Ville, a pillarless two-door hardtop body style with a prestige trim level above that of the Series 62 luxury coupe. The last model to be formally known as a DeVille was the 2005 Cadillac DeVille, a full-size sedan, the largest car in the Cadillac model range at the time. The next year, the DeVille was officially renamed the Cadillac DTS.
context_section_description: As it had been since DeVille became a separate series, DeVille denoted Cadillac's mainstream model, falling between the Calais (which had replaced the Series 62) and the Sixty Special and Eldorado. The DeVille was redesigned for 1965 but rode on the same 129.5-inch (3,290 mm) wheelbase. Tailfins were canted slightly downward, and sharp, distinct body lines replaced the rounded look. Also new were a straight rear bumper and vertical lamp clusters. The headlight pairs switched from horizontal to vertical, thus permitting a wider grille. Curved frameless side windows appeared, and convertibles acquired tempered glass backlights. New standard features included lamps for luggage, glove and rear passenger compartments and front and rear safety belts. Power was still supplied by the 340 horsepower 429 cu in (7,030 cc) V8, which would be replaced by the 472 cu in (7,730 cc) for 1968. Perimeter frame construction allowed repositioning the engine six inches forward in the frame, thus lowering the transmission hump and increasing interior room. Pillared sedans appeared on the DeVille series for the first time, while six-window hardtop sedans were dropped. A padded vinyl roof was a $121 extra-cost option on the hardtop model. All four DeVille models had small "Tiffany-like" script nameplates on the ends of their rear fenders just above the chrome side molding.
  In 1966 changes included a somewhat coarser mesh for the radiator grille insert, which was now divided by a thick, bright metal horizontal center bar housing rectangular parking lamps at the outer ends. Separate rectangular side marker lamps replaced the integral grille extension designs. There was generally less chrome on all Cadillac models this year. DeVille scripts were still above the rear tip of the horizontal body rub moldings. Cadillac crests and V-shaped moldings, front and rear, were identifiers. Cadillac "firsts" this season included variable ratio steering and optional front seats with carbon cloth heating pads built into the cushions and seatbacks. Comfort and convenience innovations were headrests, reclining seats and an AM/FM stereo system. Automatic level control was available. Engineering improvements made to the perimeter frame increased ride and handling ease. Newly designed piston and oil rings and a new engine mounting system and patented quiet exhaust were used.
  The 1967 DeVilles were extensively restyled. Prominent styling features were given a powerful frontal appearance with forward-leaning front end, long, sculptured body lines, and redefined rear fenders that had more than just a hint of tail fins in them. The full-width, forward-thrusted "eggcrate" grille was flanked by dual stacked headlights for the third consecutive year. The squarer cornered grille insert had blades that seemed to emphasize its vertical members and it appeared both above the bumper and through a horizontal slot cut into it. Rectangular parking lamps were built into the outer edges of the grille. Rear end styling revisions were highlighted by metal divided tail lamps and a painted lower bumper section. Coupe de Villes got a new roofline, inspired by the Florentine show car created for the 1964 New York World's Fair, that gave rear seat passengers added privacy. As on that show car, the quarter window glass retracted rearward into a sail panel. Minor trim variations and slightly richer interiors separated DeVille from Calais. Tiffany style chrome signature scripts were again found above the body side molding on the rear fenders. New standard DeVille features included non-glare rear-view mirror, electric clock, Automatic Climate Controls, padded dashboard, Hazard Warning system, outboard seatbelt retractors and rear cigarette lighters in all styles. A slide-out fuse box and safety front seat back lock for two-door models were additional Cadillac advances for the 1967 model year. Technical improvements included a revised engine valve train, different carburetor, Mylar printed circuit instrument panel, re-tuned body mounts, and a new engine fan with clutch for quieter operation.  A G
caption: 1965 Cadillac de Ville convertible (interior)
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