page_title: Apple TV
section_title: 1st generation
hierarchical_section_title: Apple TV / Models / 1st generation
caption_attribution_description: Macworld San Francisco 2007, Moscone Center, Banner "Introducing Apple TV"
context_page_description: Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data for visual and audio content such as music, video, video games, or the screen display of certain other devices, and play it on a connected television set or other video display.
  Apple TV is an HDMI-compliant source device. To use it for viewing, it has to be connected to an enhanced-definition or high-definition widescreen television via an HDMI cable. The device has no integrated controls and can only be controlled remotely, either by an Apple Remote or Siri Remote control device using its infrared/Bluetooth capability, by the Apple TV Remote app on numerous Apple devices using its Wi-Fi capability, or by some third-party gaming controllers and infrared remotes.
  Apple TV runs software applications preinstalled with the system software or, for models running tvOS, downloaded from Apple's tvOS App Store over the device's Wi-Fi connection, with the most popular being those that stream video.
context_section_description: Apple TV was unveiled as a work in progress called "iTV" on September 12, 2006 at an Apple Special Event using a modified Front Row interface using the Apple Remote. Apple started taking pre-orders for Apple TV on January 9, 2007. The name "iTV" was originally going to be used to keep the product in line with the rest of their "i"-based products (iMac, iPod, etc.), but was not used because the British terrestrial broadcast network ITV holds the rights to the name in the UK and threatened to take legal action against Apple.
  Apple TV first shipped on March 21, 2007 with a 40 GB hard disk. A updated model with a 160 GB HDD was released on May 31, 2007; subsequently, Apple ceased selling the 40 GB HDD version on September 14, 2009.
  On January 15, 2008, a software upgrade was announced; this turned the Apple TV into a stand-alone device which removed the requirement for a computer running iTunes on Mac OS X or Windows to stream or sync content to it, and making most of the Apple TV's hard disk redundant. The update allowed the iTunes Store content to be directly rented and purchased, as well as photo streaming and podcast downloads from MobileMe (which was called .Mac at the time) and Flickr. Front Row became deprecated, and a new interface was introduced for the original Apple TV in which content was organized into six categories, all of which appeared in a large square box on the screen upon startup (movies, TV shows, music, YouTube, podcasts, and photos) and presented in the initial menu, along with a "Settings" option for configuration, including software updates.
  On July 10, 2008, Apple released the iTunes Remote app on the App Store, and the Apple TV 2.1 software update that added recognition for the iPhone and iPod Touch as remote control devices intended as a software alternative to the Apple Remote. Later updates to the Apple TV, iTunes, and Remote software added support for the iPad, and introduced support for new features as they were added to iTunes.
  In July 2011, Apple discontinued the Front Row interface for Mac users.
  On September 9, 2015, Apple discontinued service and support for the first generation Apple TV. Beginning May 25, 2018, iTunes Store is no longer accessible from the device, due to its obsolete security standards.
caption: Macworld San Francisco banner "Introducing Apple TV", January 9, 2007
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