page_title: New Edge
section_title: Australia
hierarchical_section_title: New Edge / Vehicles with New Edge design / Australia
caption_attribution_description: English: 1999 Ford Falcon (AU) Futura sedan. Photographed in Killara, New South Wales, Australia.
context_page_description: New Edge was a design language used by Ford Motor Company for many of its passenger vehicles in the late 1990s and early 2000s and initially authored by Jack Telnack, who served as Vice President of Design for Ford from 1980 to 1997. Under Telnack's oversight, New Edge was implemented by other Ford designers, including Claude Lobo and Australian John Doughty.
  New Edge distinctively combined intersecting arcs and other features, creating "surface tension by adding creases to soft aerodynamic shapes." Describing the 2000 Ford Focus's implementation of the styling theme, New York Times writer Michelle Krebs said the Focus "features crisp lines and taut surfaces. The Focus will not be mistaken for anything else on the road. I found more people liked its look than hated it, and few were indifferent." Reputedly, New Edge design saved production time, the edges themselves ostensibly making the panels much easier to align.
context_section_description: Ford Australia employed New Edge with the Falcon for its "AU" model, which was first released in 1998. Ford chose a bold direction for the Falcon's design. The experiment did not prove successful, as the Australian public largely rejected the design. It consisted of drooping headlamps and taillights, with sharp angles employed incongruously to rounded surfaces. The wheel wells bulged to the point where any size of wheel appeared too small for the car. The flagship models, the XR8 and Ford Fairmont looked better, and the AUII update improved the stance of the range. Ford gave the Falcon an extensive exterior upgrade, as well as mechanical upgrade in 2002. The upgrade has since been lauded by the press and performed well in the market. The 2002 exterior refresh served as the basis of the Falcon's design from then through to 2012, and probably beyond.
caption: The AU Falcon incorporated New Edge design
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