page_title: Sustainable Development Goals
section_title: Communication and advocacy
hierarchical_section_title: Sustainable Development Goals / Communication and advocacy
caption_attribution_description: English: Katherine Maher, Executive Director of the Wikimedia Foundation, at the Free Knowledge and the Global Goals Spotlight Session of the WIkimania. Her session was titled "The role of free knowledge in advancing the SDGs". Stockholm 2019
context_page_description: The Sustainable Development Goals are a collection of 17 global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs, set in 2015 by the United Nations General Assembly and intended to be achieved by the year 2030, are part of a UN Resolution called "The 2030 Agenda". The targets and indicators for the SDGs are included in the UN Resolution adopted by the General Assembly two years later on 6 July 2017.
  The Sustainable Development Goals are:
  No Poverty
  Zero Hunger
  Good Health and Well-being
  Quality Education
  Gender Equality
  Clean Water and Sanitation
  Affordable and Clean Energy
  Decent Work and Economic Growth
  Industry, Innovation, and Infrastructure
  Reducing Inequality
  Sustainable Cities and Communities
  Responsible Consumption and Production
  Climate Action
  Life Below Water
  Life On Land
  Peace, Justice, and Strong Institutions
  Partnerships for the Goals
  The 17 SDGs are broad and interdependent. Each of the SDGs has a list of targets which are measured with indicators. The year by which the target is meant to be achieved varies between the year 2020 or 2030, or no end date is given.
  There are a total of 169 targets for the SDGs.
context_section_description: UN agencies which are part of the United Nations Development Group decided to support an independent campaign to communicate the new SDGs to a wider audience. This campaign, "Project Everyone," had the support of corporate institutions and other international organizations.
  Using the text drafted by diplomats at the UN level, a team of communication specialists developed icons for every goal. They also shortened the title "The 17 Sustainable Development Goals" to "Global Goals/17#GlobalGoals," then ran workshops and conferences to communicate the Global Goals to a global audience.
  An early concern was that 17 goals would be too much for people to grasp and that therefore the SDGs would fail to get a wider recognition. That without wider recognition the necessary momentum to achieve them by 2030 would not be archived. Concerned with this, British film-maker Richard Curtis started the organization in 2015 called Project Everyone with the aim to bring the goals to everyone on the planet. Curtis approached Swedish designer Jakob Trollbäck who rebranded them as The Global Goals and created the 17 iconic visuals with clear short names as well as a logotype for the whole initiative. The communication system is available for free. In 2018 Jakob Trollbäck and his company The New Division  went on to extend the communication system to also include the 169 targets that describe how the goals can be achieved.
caption: Katherine Maher, Executive Director of the Wikimedia Foundation, talks about "The role of free knowledge in advancing the SDGs" in Stockholm, 2019
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