page_title: 2010 Hong Kong electoral reform
section_title: Official publicity campaign
hierarchical_section_title: 2010 Hong Kong electoral reform / Official publicity campaign
caption_attribution_description: English: zh:香港島 德輔道中 zh:香港電車 車身 香港2012年政改方案宣傳, 由 政制及內地事務局安排
context_page_description: The 2010 Hong Kong electoral reform was the series of events began in 2009 and finalised in 2010 under the Consultation Document on the Methods for Selecting the Chief executive and for Forming the LegCo in 2012, a document published on 18 November 2009 by the Government of Hong Kong to broaden the scope of political participation and increase the democratic elements in the 2012 elections in line with the Hong Kong Basic Law.
  The proposals included modifying the arrangements for electing the Chief executive of Hong Kong and the composition and ways of electing the city's legislature in 2012, in line with the December 2007 decision of the Standing Committee of the National People's Congress. While the pan-democracy camp attacked the conservative proposals as a rehash of those already rejected in 2005, the government said its proposals were "more democratic", and could not exceed what was authorised by Beijing.
  The consultations took place in the backdrop of talks about a de facto referendum, and the 2010 Hong Kong by-election precipitated by the resignation of five pan-democrat legislators in January 2010.
context_section_description: Following the by-election, the government stepped up efforts to gain support for the reform package. It commissioned two television advertisements which emphasised the need to move forwards with democratisation. Tsang began to campaign via radio interviews, and he and his ministers took to the streets to mobilise support. The roadshow culminated with a televised debate with Audrey Eu of the Civic Party.
  On 17 May, one day after the by-election, Donald Tsang gave an interview to Metro Radio in the final push to gain support for the constitutional reform proposals. When asked whether he would consider agreeing to a televised debate, he only smiled. On 21 May, reports came that Audrey Eu had accepted Tsang's invitation to a one-hour televised debate on the reform package on 17 June, one week before the LegCo vote. The move puzzled some observers. Ma Ngok, a Chinese University academic, said there was a risk it could be seen as recognition of the claimed mandate following the referendum call. Politician Regina Ip criticised the decision as unnecessarily giving political platform to the leader of a movement which the government has worked hard to condemn (i.e. Audrey Eu and the pan-democrats). The Democratic Party and the League of Social Democrats complained that their parties were being excluded from the debate. Although the public was to be excluded, ostensibly for public order reasons, Tsang provoked controversy by saying, "The seven million people in Hong Kong can all participate." The Democratic Party's Albert Ho called Tsang's definition of "participation" as "a joke". The South China Morning Post welcomed Tsang's decision to debate with Eu on television; Ip said that Tsang's heroism was laudable, but that he had more to lose; political commentator Frank Ching said that the stakes were high for Tsang: a repeat of the 2005 veto would cast him as someone who cannot get things done for Beijing. Hong Kong University academic Albert Cheng said that the public was, quite rightly, favourably disposed towards the debate as the way of breaking the stalemate and moving forwards; he condemned all those politicians who were self-promoting, and 'grandstanding' of their own agendas to the detriment of Hong Kong.
  Two publicly funded television commercials entitled "Move forward. Don't stand still" and "Trust makes our dream come true" urged support for the reform package but were greeted with controversy; a third publicly funded television spot featuring three ExCo members was launched in late May. A citywide poster campaign was also planned. According to Regina Ip, full-page newspaper advertisements by the government were "unimpressive".
caption: One of campaign media
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