page_title: Tomorrowland (festival)
section_title: Sponsorships and social media
hierarchical_section_title: Tomorrowland (festival) / Promotion and economy / Sponsorships and social media
caption_attribution_description: Manchester Airport
context_page_description: Tomorrowland is a Belgian electronic dance music festival held in Boom, Belgium. Tomorrowland was first held in 2005. It now stretches over two weekends and usually sells out in minutes.
context_section_description: Tomorrowland currently has twenty six official partners including Pepsi Max, Budweiser, and Brussels Airlines which do various work to promote the festival. Since 2011, Tomorrowland has been filming the event and posting the sets on YouTube. The filming is also used to make an official aftermovie in which extra emphasis is put on the festival goers aiming to expand ticket sales for the following year. The film crew is made up of about 200 editors, producers, and camera people. Tomorrowland's YouTube channel has 37.4 million views and over 250,000 likes as of August 2015, and over 9.1 million subscribers as of May 2020. Elsewhere on social media, Tomorrowland has over 6.3 million followers on Instagram, and over 2.4 million followers on Twitter. 
  The 2012 edition of Tomorrowland saw the debut of the Tomorrowland's Global Journey packages in partnership with Brussels Airlines. The package includes a weekend ticket in addition to flights and hotels and saw 25 flights carrying 2,000 passengers from 17 departure cities. 2013 saw a large increase in popularity for this package seeing 140 flight carrying 8,000 passenger from 67 cities with the top five flight destination being Basel, Tel Aviv, Geneva, Oslo, and London. Buyers of the Global Journey packages had the  option to upgrade to party flights of which there were twenty, ten standard, eight with streamed music and two with live DJ sets. Previous Global Journey setlists have come from Dimitri Vegas & Like Mike, Yves V, and Romeo Blanco. Since 2017, Tomorrowland has been partnered with Dance FM UAE allowing live setlists from the festival and exclusive interviews with the performers to be broadcast on the station.
  YouTube Creator Awards
    (9.13 million subscribers - May 2020)
caption: A Brussels Airlines plane at Manchester Airport with promotional Tomorrowland paintwork.
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