page_title: The Third Alarm (1922 film)
section_title: Grauman Los Angeles
hierarchical_section_title: The Third Alarm (1922 film) / Release and reception / Official release / Grauman Los Angeles
caption_attribution_description: English: Emory Johnson, director, and Hyatt Daab, F.B.O., with fire team that exploited "The Third Alarm" at Grauman"s Los Angels. The middle horse works in the picture.
context_page_description: The Third Alarm is a 1922 American silent melodrama film directed by Emory Johnson. Emilie Johnson, Emory's mother, wrote both the story and screenplay. The film's "All-Star" cast features Ralph Lewis, Johnnie Walker, and Emory Johnson's wife Ella Hall. The film was released on January 7, 1923.
  Dan McDowell was a veteran fireman and driver of a horse-drawn Fire Engine. The department motorizes the station's equipment. Dan cannot master the driving skills needed to operate the new motorized vehicles. The fire chief retires Dan with a small pension.
  Johnny, Dan's son, is studying to become a doctor. Dan had supported his son's ambitions but now cannot support both his family and Johnnie's schooling. He takes a job digging ditches.
  Circumstances befall Dan, and he lives through various misfortunes. Johnnie, no longer able to afford medical school, takes a job as a fireman. All storylines converge as major three-alarm fire breaks out. This Melodrama has a predictable happy ending.
context_section_description: On Monday, January 29, 1923, a Los Angeles Fire Department engine clanged up and down the thoroughfares, finally stopping at Sid Grauman Million Dollar Theater on Broadway. The theater had a capacity of 2,345 seats. The people following the engine soon discovered the advertising ploy was directing people to watch the movie house's latest feature – The Third Alarm. Sid Grauman had rented the blockbuster film for two weeks. The fire engine stunt would be used effectively across the country to advertise the film, always with the full cooperation of the local fire department. The promotional photograph on the right shows Emory Johnson supporting his film showing at the Sid Grauman Million Dollar Theater in Los Angeles.
  The film then continued to be shown in theaters across the country. Of the hundreds of moviehouse reviews published in the film magazines of the time, hardly a negative review can be found.
caption: Emory Johnson and Hyatt Daab with fire team that exploited "The Third Alarm" at Grauman" s Los Angeles.
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