page_title: Weetabix
section_title: History
hierarchical_section_title: Weetabix / History
caption_attribution_description: English: Two Weetabix in a bowl
context_page_description: Weetabix is a whole-grain wheat breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized rounded rectangle-shaped biscuits. Variants include organic and Weetabix Crispy Minis versions. The UK cereal is manufactured in Burton Latimer, Northamptonshire, and exported to over 80 countries. Weetabix for Canada and the United States is manufactured in Cobourg, Ontario, in both organic and conventional versions.
  Weetabix is made from whole-grain wheat and the version sold in the United Kingdom has 3.8 g of fibre in a 37.5 g serving. The product sold in Canada and the U.S. has 4 grams of fibre in a 35 g serving.
context_section_description: Produced in the UK since 1932, Weetabix is the British version of the original Australian Weet-Bix.  Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian.  Weet-Bix was introduced in Australia through the company “Grain Products Limited” in the mid-1920s, with funding from businessman Arthur Shannon and marketing assistance from Osborne’s New Zealand friend Malcolm Macfarlane.  To both Osborne’s and Macfarlane’s disappointment, Grain Products sold both its Australian company (in 1928) and then its New Zealand company (in 1930), to the Sanitarium Health Foods Company.  Osborne and Macfarlane then went to South Africa where Arthur Shannon, the owner of Grain Products, funded another Weet-Bix factory.  While in South Africa, Osborne modified his Weet-Bix recipe and with Macfarlane, obtained private funding and began the development of a new company, The British and African Cereal Company Limited, naming the new company's product, Weetabix.  The company commenced business in England in 1932 in an unused gristmill at Burton Latimer, near Kettering.  In 1936, the name of the company was changed to Weetabix Limited.
  Weet-Bix is currently marketed in Australasia by Sanitarium and South Africa by Bokomo.  The product was introduced to Canada in 1967, when Weetabix Limited began exporting the product to Canada.  The United States followed in 1968.
  On May 3, 2012 Bright Food announced it was taking a 60% stake in Weetabix in a deal that values the company at £1.2bn. Baring Private Equity Asia acquired the remaining 40% from Lion Capital in 2015. On 18 April 2017, it was announced that Post Holding would buy the company from Bright Food.
caption: Two dry Weetabix in a bowl
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