page_title: Toyota Prius C
section_title: Prius c Concept
hierarchical_section_title: Toyota Prius C / Prius c Concept
caption_attribution_description: Toyota Prius C concept photographed at the 2011 Washington (D.C.) Auto Show.
context_page_description: The Toyota Prius c, named the Toyota Aqua in Japan, is a full hybrid gasoline-electric subcompact/supermini hatchback manufactured and marketed by Toyota Motor Corporation. The Prius c is the third member of the Prius family, and combines the features of a Yaris-sized car with a hybrid powertrain. The Prius c is priced lower than the conventional Prius and has a higher fuel economy in city driving under United States Environmental Protection Agency test cycles. The Prius c was ranked by the EPA as the 2012 most fuel efficient compact car when plug-in electric vehicles are excluded.
  The production version of the Aqua was unveiled in the 2011 Tokyo Motor Show. The production Prius c was introduced in the U.S. at the January 2012 North American International Auto Show in Detroit. The Aqua was launched in Japan in December 2011 at a price of ¥1.69 million. Sales in several Asian markets began in January 2012. The Prius c was released in the U.S. and Canada in March 2012. Sales in Australia and New Zealand began in April 2012.
  The Aqua is considered the most successful nameplate launch in Japan in the last 20 years.
context_section_description: The Toyota Prius c concept car was unveiled at the January 2011 North American International Auto Show in Detroit. Toyota explained that the 'c' in 'Prius c' stands for "city"-centric vehicle as it is much smaller than the normal Prius and is aimed at younger buyers without families who require little space.
  Together with the introduction of the production version of the Toyota Aqua at the 2011 Tokyo Motor Show, the carmaker also exhibited two other Aqua concepts, the Aqua Kiriri version and the Aqua Piriri.
caption: Prius c concept exhibited at the 2011 Washington Auto Show.
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