page_title: Born Villain
section_title: Promotion and singles
hierarchical_section_title: Born Villain / Promotion and singles
caption_attribution_description: Español: Twiggy en la gira Hey Cruel World... Tour.
context_page_description: Born Villain is the eighth studio album by American rock band Marilyn Manson. It was released on April 25, 2012 by Cooking Vinyl and Marilyn Manson's independent record label Hell, etc.. It was the band's first release since the departure of Ginger Fish, who had been their drummer since 1995, and was their only album to feature Fred Sablan. The record was co-produced by the band's eponymous vocalist alongside former Nine Inch Nails member Chris Vrenna, who left shortly after its completion to focus on other production work.
  Manson was more involved in the album's composition than he was on preceding releases. It is primarily a heavy metal record, and, at the time of its release, contained some of the heaviest material the band had ever recorded. A cover version of Carly Simon's "You're So Vain" featuring Johnny Depp was included as a bonus track on all editions of the record. The album received mixed reviews from music critics, with several publications considering it to be a comeback for the band, while others were critical of its heaviness and violent lyrical content.
context_section_description: Born Villain received its inaugural screening at the Silent Theater in Los Angeles on August 28, 2011. Contrary to media reports that the project would be a "making-of" video documenting the album's recording, it was a surrealist short film directed by Shia LaBeouf, and was inspired by Alejandro Jodorowsky's The Holy Mountain and Salvador Dalí and Luis Buñuel's 1929 silent film Un Chien Andalou. The pair met at a Kills concert, after which LaBeouf screened Maniac – his directorial collaboration with rappers Kid Cudi and Cage – and then offered to direct the band's next music video. A coffee table book of photographs, entitled Campaign, was released concomitantly with the film. The book, which was bundled with a DVD of the film, was created by LaBeouf and photographer Karolyn Pho, and consists of images of various locations in LA graffiti-tagged with handbills of the film's artwork. It was released exclusively through the Hollywood outlet of Hennessey & Ingalls, where Manson and LaBeouf hosted a private screening and book signing on September 1.
  The album was preceded by "No Reflection", which was leaked by Manson to KROQ-FM on March 7, 2012. Cooking Vinyl CEO Martin Goldschmidt called the leak a "masterstroke", saying "we had all these exclusives lined up around the world, and then Manson blew them all. [...] We're already getting more radio play than the whole of the last record." The song spent fourteen weeks on the Billboard Mainstream Rock Chart, peaking at number twenty-six, making it the band's best-performing single there since "Personal Jesus" in 2004. Its music video, which was directed by Lukas Ettlin and starred Roxane Mesquida of Rubber, premiered on April 4 on VEVO. On Record Store Day, a limited edition 7" white vinyl for the song was released exclusively in Europe.
  The band performed at the 2012 Revolver Golden Gods Awards, where they were joined on-stage by Depp and The Pretty Reckless singer Taylor Momsen for "Sweet Dreams (Are Made of This)" and "The Beautiful People". A video for "Slo-Mo-Tion" was released on August 21. It was directed by Manson and featured a cameo appearance from Eastbound & Down actor Steve Little. This was followed on September 28 with a video for "Hey, Cruel World...". Directed by Tim Mattia for AmpRockTV, it contains backstage and live performance footage from concerts in Milan, Brixton and Los Angeles. A remix EP for "Slo-Mo-Tion" was released on November 5.
  The "Hey Cruel World... Tour" began at the end of April, which was interspersed with two co-headlining tours: "Twins of Evil" with Rob Zombie and "Masters of Madness" with Alice Cooper. The former tour received significant media attention when a feud developed between Manson and Zombie, culminating in a series of on-stage insults. It began after Manson apologized to the audience at Chicago's Allstate Arena on Twitter for not performing "The Beautiful People", and instructed the audience to "sing it in between Zombie songs, his band has already played it"—a reference to Zombie's band containing two former members of Marilyn Manson: John 5 and Ginger Fish. The row escalated in Clarkston when Manson accused Zombie of deliberately cutting into his set time. Zombie responded during his set by yelling obscenities at Manson.
caption: Twiggy performing during the "Hey Cruel World... Tour".
exif: {"Image Orientation": "Horizontal (normal)", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "QuickTime 7.7.1", "Image DateTime": "2013:03:28 13:57:38", "Image ExifOffset": "150", "EXIF ExposureTime": "1/25", "EXIF FNumber": "28/5", "EXIF ExposureProgram": "Portrait Mode", "EXIF ISOSpeedRatings": "800", "EXIF ExifVersion": "0220", "EXIF DateTimeOriginal": "2012:08:12 20:17:04", "EXIF DateTimeDigitized": "2012:08:12 20:17:04", "EXIF ComponentsConfiguration": "Y", "EXIF CompressedBitsPerPixel": "2", "EXIF BrightnessValue": "1701/640", "EXIF ExposureBiasValue": "-3/10", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Unknown", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "11741/100", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "3280", "EXIF ExifImageLength": "2460", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Bracket", "EXIF WhiteBalance": "Auto", "EXIF DigitalZoomRatio": "1", "EXIF SceneCaptureType": "Portrait", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal"}