page_title: Advertising
section_title: Classification
hierarchical_section_title: Advertising / Classification
caption_attribution_description: English: Hyundai i40 with Dalkin Advertising operating under Comfort taxis
context_page_description: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.
  Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
  Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.
context_section_description: Advertising may be categorized in a variety of ways, including by style, target audience, geographic scope, medium, or purpose. For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertising may be local, national or global. An ad campaign may be directed toward consumers or to businesses. The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line (ATL) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL). The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. In the 2010s, as advertising technology developed, a new term, through the line (TTL) began to come into use, referring to integrated advertising campaigns.
caption: A taxicab with an advertisement for Daikin in Singapore. Buses and other vehicles are popular media for advertisers.
exif: {"Image Make": "Canon", "Image Model": "Canon EOS 700D", "Image XResolution": "72", "Image YResolution": "72", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "PhotoScape", "Image DateTime": "2017:11:28 15:05:44", "Image ExifOffset": "180", "EXIF ExposureTime": "1/1000", "EXIF FNumber": "28/5", "EXIF ExposureProgram": "Shutter Priority", "EXIF ISOSpeedRatings": "1250", "EXIF SensitivityType": "Recommended Exposure Index", "EXIF RecommendedExposureIndex": "1250", "EXIF ExifVersion": "0230", "EXIF DateTimeOriginal": "2017:11:28 15:05:44", "EXIF DateTimeDigitized": "2017:11:28 15:05:44", "EXIF ComponentsConfiguration": "YCbCr", "EXIF ShutterSpeedValue": "10", "EXIF ApertureValue": "5", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "6149/1087", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "55", "EXIF SubSecTime": "50", "EXIF SubSecTimeOriginal": "50", "EXIF SubSecTimeDigitized": "50", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "3632", "EXIF ExifImageLength": "1715", "EXIF FocalPlaneXResolution": "202953/35", "EXIF FocalPlaneYResolution": "104201/18", "EXIF FocalPlaneResolutionUnit": "2", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Auto Exposure", "EXIF WhiteBalance": "Auto", "EXIF SceneCaptureType": "Standard", "EXIF BodySerialNumber": "195032005275", "EXIF LensSpecification": "[18, 55, 0, 0]", "EXIF LensModel": "EF-S18-55mm f/3.5-5.6 IS STM", "EXIF LensSerialNumber": "0000159048"}