page_title: Tourism New Zealand
section_title: Promotional activity
hierarchical_section_title: Tourism New Zealand / Promotional activity
caption_attribution_description: English: Aoraki / Mount Cook, New Zealand
context_page_description: Tourism New Zealand is the marketing agency responsible for promoting New Zealand as a tourism destination internationally. It is the trading name of the New Zealand Tourism Board, a Crown entity established under the New Zealand Tourism Board Act 1991. The Ministry of Business, Innovation and Employment; is the government department tasked with tourism policy and research.
  New Zealand was the first country to dedicate a government department to tourism. In 1901, the Department of Tourist and Health Resorts came into being. Through most of the 20th century, its role was tactical - running hotels and putting together itineraries around New Zealand as well as advertising. The organisation now known as Tourism New Zealand focuses on marketing New Zealand.
  International tourism has grown to become New Zealand's largest earner of foreign exchange, pumping around NZD14.5 billion annually into the nation's economy. Over 3.4 million visitors arrive in the country every year.
  To achieve the best results Tourism New Zealand focuses marketing activity in core markets. The largest number of international visitors to New Zealand arrive from Australia, China and the USA.
context_section_description: Tourism New Zealand markets New Zealand using the 100% Pure New Zealand marketing campaign. This campaign has evolved over the past 18 years.
  The main channel for Tourism New Zealand's work is newzealand.com – a site that gets over 40 million visitors a year. It provides content for potential visitors on destinations and  things to Do in New Zealand.
caption: Mount Cook
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