page_title: NBCUniversal
section_title: Global expansion
hierarchical_section_title: NBCUniversal / History / Television / Global expansion
caption_attribution_description: English: The NBC Tower, Chicago, Illinois.
context_page_description: NBCUniversal Media, LLC is an American mass media and entertainment conglomerate owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City.
  NBCUniversal is primarily involved in the media and entertainment industry. It is named for its most significant divisions, the National Broadcasting Company – one of the United States' Big Three television networks – and the major Hollywood film studio Universal Pictures. It also has a significant presence in broadcasting through a portfolio of domestic and international properties, including USA Network, Syfy, Bravo, Telemundo, Universal Kids, and the streaming service Peacock. Via its Universal Parks & Resorts division, NBCUniversal is also the third-largest operator of amusement parks in the world.
  NBCUniversal was formed on August 2, 2004 with the merger of General Electric's NBC with Vivendi Universal's film and television subsidiary Vivendi Universal Entertainment, after GE had acquired 80% of the subsidiary, giving Vivendi a 20% share of the new company. In 2011, Comcast attained 51% and thereby the control of newly reformed NBCUniversal, by purchasing shares from GE, while GE bought out Vivendi.
context_section_description: In the early 1990s, NBC began its expansion throughout Europe by creating CNBC Europe and its long-time successful NBC Europe Superstation by broadcasting NBC Giga throughout Germany and the rest of the European Union. NBC Europe helped to develop the Leipzig-based Games Convention, the largest European video game exposition with more than 100,000 visitors each year.
  In 2005, NBC Universal joined HANA, the High-Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability. Later that year, NBC Universal announced a partnership with Apple Computer to offer shows from all the NBC Universal TV networks on Apple's iTunes Store.
  In January 2006, NBC Universal launched a new cable channel, Sleuth. The channel's programming dedicated to mystery/crime genre. Sleuth Network's initial slogan was "Mystery. Crime. All The Time." In early 2008, the channel unveiled a new slogan, "Get Clued In." On August 15, 2011, Sleuth rebranded as Cloo, in order to be able to trademark and own the name, as NBCUniversal cannot so with the name Clue (as Hasbro owns the rights to it with their board game Clue). NBCUniversal also explained that another reason for the name change was the word "Sleuth" is too common for search engines (a Google search brings up over 9,530,000 results).
  One year later after Sleuth's debut, NBC Universal announced that the company would launch a horror-themed cable channel, Chiller, on March 1, 2007. At launch Chiller would be available exclusively on DirecTV. The network would feature films like Psycho and The Shining and TV series that include Twin Peaks, Alfred Hitchcock Presents, Freddy's Nightmares, Friday the 13th: The Series, War of the Worlds and Tales from the Crypt. NBC Universal also stated that, aside from the content in their own vaults, Chiller will feature content from other studios as well. In 2009, Chiller unveiled a new slogan, "scary good". This replaced the channel's previous slogan "Dare To Watch".
  On June 14, 2007, NBC Universal Television Studio was renamed Universal Media Studios. The company explained that the reason for the name change was because "the new name fully describes the company's mission to be the premier content provider for television and digital platforms, spanning all television dayparts and creative genres."
  In August 2007, NBC Universal purchased Sparrowhawk Media Group and renamed it NBC Universal Global Networks. This acquisition gave NBC Universal all Hallmark channels outside the United States, plus the English channels Diva TV, Movies 24, Hallmark Channel and KidsCo. Later that fall, the company also acquired the Oxygen network in a separate $925 million deal. The sale was completed one month later.
  In the summer of 2008, NBC Universal, Blackstone Group and Bain Capital announced their intentions to buy The Weather Channel from Landmark Communications. The deal closed on September 12, 2008. Shortly after the acquisition completed, NBC announced that their existing TV weather network, NBC Weather Plus, would be shut down by December 31, 2008.
  In July 2008, Universal Cable Productions split off from Universal Media Studios and moved into NBCUniversal's NBCU Cable Entertainment division.
  The summer of 2008 marked NBC Universal's first venture into the United Kingdom by acquiring English television production company Carnival Films.
  On November 12, 2008, NBC Universal acquired 80.1% of Geneon Entertainment from Dentsu in Japan, merging it with Universal Pictures International Entertainment to form a new company, Geneon Universal Entertainment Japan.
  On March 16, 2009, NBC Universal-owned cable channel Sci Fi announced that it would be changing its name to Syfy, replacing a generic term with a proprietary brand name that was able to be trademarked. The re-branding and name change took place on July 7, 2009.
  On August 27, 2009, A&E Television Networks (A&E) merged with Lifetime Entertainment Services (Lifetime), giving NBC Universal an equal share of both Lifetime and A&E with The Walt Disney Company and Hearst.
  On October 20, 2010, N
caption: NBC Universal Chicago headquarters (NBC Tower)
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