page_title: Tectoy
section_title: Diversification and Zeebo (2006–2010)
hierarchical_section_title: Tectoy / History / Diversification and Zeebo (2006–2010)
caption_attribution_description: English: Zeebo Console Українська: Гральна консоль Zeebo العربية: جهاز الحاسب زيبو لإستخدام ألعاب الفيديو فارسی: كنسول بازى زيبو مصرى: ده كومبيوتر زيبو بتعمل وبتستخدم لالعاب الكومبيوتر
context_page_description: Tec Toy S.A., trading as Tectoy since late 2007, is a Brazilian toy and electronics company headquartered in São Paulo. It is best known for producing, publishing, and distributing Sega consoles and video games in Brazil. The company was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time. The company stock is traded on the Bovespa.
  Soon after its founding, Tectoy completed a licensing agreement with Sega allowing it to market a laser gun game based on the Japanese anime Zillion, which sold more units in Brazil than in Japan. Tectoy would later bring the Master System and Mega Drive to the region, as well as Sega's later video game consoles and the Sega Meganet service. Other products developed by Tectoy include educational toys such as the Pense Bem, karaoke machines, and original Master System and Mega Drive games released exclusively in Brazil, such as Férias Frustradas do Pica-Pau and Portuguese translations and alternate versions of video games.
context_section_description: In May 2007, Fernando Fischer became the company's president.  He promised to reverse the R$3 million loss from the previous year, and increase revenue by R$45 million.  At the same time, the company began using the name "Tectoy" as one word instead of two, and introduced a new logo.  Tectoy set forth four business areas of focus in the digital entertainment field: video games, DVDs, digital TV receivers, and toys.  One of the first new products was a mobile TV digital receiver, MobTV, in December 2007. During the previous year, Tectoy entered the gaming market for mobile devices.  Branded as a subsidiary called Tec Toy Mobile, the company partnered with Level Up! Games, responsible for games like the MMORPG Ragnarok Online.  The partnership between the two companies ended in the second half of 2010, when Tectoy sold its stake in Level Up!. Tectoy also began importing the Nabaztag, a portable rabbit-shaped electronic device that played music and accessed information over Wi-Fi.  A fire occurred in the Tectoy factory in Manaus in November 2008, which temporarily paralyzed the production lines of the company.  In February 2009, Tectoy launched the first Blu-ray player manufactured in Brazil.  Subsequently, neither the digital TV receiver nor the Blu-ray player have been financially successful.
  Tectoy announced a partnership with Qualcomm in 2008 for a new project, the Zeebo. Known by the codename "Jeanie", the project was originally announced as a "digital toy" that would talk to "several existing technologies."  The new digital platform was publicly released at the end of the year as a new video game console dedicated to emerging markets, with no physical media and low price to minimize piracy.  Zeebo was released in Brazil on May 25, 2009, but faced competition from Sony and its PlayStation 2 console, which originally sold at R$799. In turn, the Zeebo was not well received by consumers, selling only 30,000 units rather than the company's projection of 600,000. Fischer stated that Tectoy would be operating at a profit if it had not invested in and launched Zeebo.  Faced with this scenario of losses, the Zeebo was discontinued in Brazil in 2011.  The game purchase network, ZeeboNet, was shut down on September 30, 2011.
caption: Tectoy partnered with Qualcomm to release the Zeebo in 2009
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