page_title: RC Cola
section_title: Advertising campaigns
hierarchical_section_title: RC Cola / Advertising campaigns
caption_attribution_description: Commercial Historic District in Louisville, Georgia, US This is an image of a place or building that is listed on the National Register of Historic Places in the United States of America. Its reference number is 93001469
context_page_description: RC Cola, short for Royal Crown Cola, is an American brand of cola-flavored soft drink developed in 1905.
context_section_description: The RC Cola brand has been marketed through many campaigns. In the 1930s, Alex Osborn, with BBDO, made an ad campaign, including the following slogan: "The season's best."
  The 1940s saw a magazine advertising campaign with actress Lizabeth Scott as the face, next to the slogan "RC tastes best, says Lizabeth Scott".
  In 1966, Royal Crown Cola collaborated with Jim Henson on an ad campaign for Royal Crown Cola which featured two birds called Sour Bird (performed by Jim Henson) and Nutty Bird (performed by Henson and assisted by Frank Oz) to promote the drinks. Nutty Bird would promote Royal Crown Cola by touting the benefits. The puppet for Nutty Bird was designed by Jim Henson and built by Don Sahlin. Sour Bird appeared on The Ed Sullivan Show with the Rock and Roll Monster.
  Nancy Sinatra was featured in two Royal Crown Cola commercials in her one-hour TV special, Movin' With Nancy, which featured various singers and David Winters choreography in December 1967. She sang, "It's a mad, mad, mad Cola... RC the one with the mad, mad taste!...RC!" The company was the official sponsor of New York Mets on and off at times from the team's inception in 1962 until the early 1990s. A television commercial in the New York area featured Tom Seaver, New York Mets pitcher, and his wife, Nancy, dancing on top of a dugout at Shea Stadium and singing the tune from the Sinatra campaign. RC sponsored two Porsche 917/10 Can-Am race cars during the 1972-73 season. In the mid 1970s, Royal Crown ran the "Me & My RC" advertisements. Others featured people in scenic outdoor locations. The jingle, sung by Louise Mandrell, went, "Me and my RC / Me and my RC /'Cause what's good enough / For other folks / Ain't good enough for me." RC was introduced to Israel in 1995 with the slogan "RC: Just like in America!" During the Cola Wars of the 1980s, RC used the 'Decide for yourself' campaign and would remind people 'There's more to your life than Coke and Pepsi." 
  In the Philippines, RC Cola released advertisements with artists popular in the country. In 2009, these had Maja Salvador and Kim Bum as celebrity endorsers. The Philippine marketing of the brand also painted the front of sari-sari stores with slogans like "RC ng (insert municipality/city)" (RC of my [town/city]). In 2019, the advertisements tapped Joshua Garcia to be the year's celebrity endorser and launched the "RC ng Bayan" campaign. 
  Andretti Autosport driver Marco Andretti had RC Cola as his primary sponsor during the 2012 and 2013 IndyCar Series.
caption: Chero-Cola advertisement
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