page_title: FIFA World Cup
section_title: Broadcasting and promotion
hierarchical_section_title: FIFA World Cup / Broadcasting and promotion
caption_attribution_description: English: 2002 football World Cup Coke Bottle
context_page_description: The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the Fédération Internationale de Football Association, the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champion is France, which won its second title at the 2018 tournament in Russia.
  The current format involves a qualification phase, which takes place over the preceding three years, to determine which teams qualify for the tournament phase. In the tournament phase, 32 teams, including the automatically qualifying host nation, compete for the title at venues within the host nation over about a month.
  The 21 World Cup tournaments have been won by eight national teams. Brazil have won five times, and they are the only team to have played in every tournament. The other World Cup winners are Germany and Italy, with four titles each; Argentina, France, and inaugural winner Uruguay, with two titles each; and England and Spain, with one title each.
context_section_description: The World Cup was first televised in 1954 and is now the most widely viewed and followed sporting event in the world. The cumulative viewership of all matches of the 2006 World Cup is estimated to be 26.29 billion. 715.1 million individuals watched the final match of this tournament (a ninth of the entire population of the planet). The 2006 World Cup draw, which decided the distribution of teams into groups, was watched by 300 million viewers. The World Cup attracts many sponsors such as Coca-Cola, McDonald's and Adidas. For these companies and many more, being a sponsor strongly impacts their global brands. Host countries typically experience a multimillion-dollar revenue increase from the month-long event.
  The governing body of the sport, FIFA, generated $4.8 billion in revenue from the 2014 tournament, and $6.1 billion from the 2018 tournament.
   
  Each FIFA World Cup since 1966 has its own mascot or logo. World Cup Willie, the mascot for the 1966 competition, was the first World Cup mascot. World Cups feature official match balls specially designed for each tournament. Each World Cup also has an official song, which have been performed by artists ranging from Shakira to Will Smith. Other songs, such as “Nessun dorma”, performed by The Three Tenors at four World Cup concerts, have also become identified with the tournament.
  Forming a partnership with FIFA in 1970, Panini published its first sticker album for the 1970 World Cup. Since then, collecting and trading stickers and cards has become part of the World Cup experience, especially for the younger generation. FIFA has also licensed World Cup video games since 1986, with Electronic Arts the current license holder.
  The World Cup even has a statistically significant effect on birth rates, the male/female sex ratio of newborns, and heart attacks in nations whose national teams are competing.
caption: A Coca-Cola bottle promoting the 2002 World Cup in South Korea and Japan
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