page_title: Grove Christmas Tree
section_title: History
hierarchical_section_title: Grove Christmas Tree / History
caption_attribution_description: The Grove Christmas Tree at the The Grove at Farmers Market in Los Angeles, California.
context_page_description: The Grove Christmas Tree is an approximately 100-foot Christmas tree that is lit every year at The Grove at Farmer's Market in Los Angeles, California. In 2002, it was the tallest Christmas tree in the Los Angeles area and attracted about 90,000 visitors a day during the holiday season.
context_section_description: The tradition of lighting The Grove Christmas Tree takes place in mid-November after it was begun in 2002 by real estate developer and businessman Rick J. Caruso. He aimed to make the tree the centerpiece of his retail and entertainment complex, The Grove in Los Angeles, during the Christmas season. In time, the popularity of the annual lighting ceremony eventually rivaled that of the famed Rockefeller Center Christmas Tree lighting mid-town Manhattan, New York. The Grove Christmas Tree measures 100 to 110 feet while the Rockefeller Center tree is only about 75 to 90 feet. 
  The first white fir tree used for the event was harvested from the Mount Shasta region in Northern California in 2010. The following year, a 100-foot white fir was decorated with more than 10,000 lights and 15,000 ornaments, setting the precedent for successive Christmas trees for The Grove at Farmers Market.
caption: The Grove Christmas Tree in November 2009
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