page_title: Athleisure
section_title: Consumer trends
hierarchical_section_title: Athleisure / Consumer trends
caption_attribution_description: English: Lululemon Wunder Groove Crop, a medium rise, flat seamed, luon yoga pant
context_page_description: Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts, that "look like athletic wear", characterized as "fashionable, dressed up sweats and exercise clothing". The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people's everyday wardrobes.
  Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.
context_section_description: Athleisure buyers desire the active lifestyle that comes with each purchase. The styles, colors, and fabrics of athleisure suggest a broader emphasis on fashion as opposed to functionality.  By 2020, a so-called "next-gen athleisure" category had emerged owing to increasing acceptance in the workplace and advances in fabric and production technology; for instance "yoga pants that will, whenever we return to the office, double as totally acceptable office pants."  Brands working in the "next-gen" category include Epoque Evolution, Veilance and Rhone.
caption: Athleisure clothing frequently uses accents of brightly-colored fabric against a dark background, as shown here with dark yoga pants.
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