page_title: A.1. Sauce
section_title: History and ownership
hierarchical_section_title: A.1. Sauce / History and ownership
caption_attribution_description: Amerikanische Steaksaucen in einer US-de:Wal-Mart Filiale in Florida.
context_page_description: A.1. Sauce in the United States is a brand of brown sauce produced by Brand & co in the United Kingdom and in North America by Kraft Foods. Sold from 1831 as a condiment for meat or game dishes in the United Kingdom, the makers introduced the product to Canada, and later to the US where it was marketed as a steak sauce. A.1. sauce is still produced in England and exported to Asia. In May 2014, Kraft Foods announced it was dropping the word "steak" from the A.1. name, reverting to A.1. Sauce, to "reflect modern dining habits". Although the sauce is widely available in the U.S. and Canada, in the UK it is currently sold only by Tesco, Costco and Ocado.
context_section_description: In 1824 Henderson William Brand, a chef to King George IV of the United Kingdom, created the original sauce on which A.1. is based. A popular myth has it that the king declared it "A.1." and the name was born. It went into commercial production under the Brand & Co. label in 1831, marketed as a condiment for "fish, meat and fowl", and continued production under this label after bankruptcy forced ownership of Brand & Co. to be transferred to W.H. Withall in 1850. It was renamed A.1. in 1873, after a trademark dispute between creator Henderson William Brand and Dence & Mason, who had since purchased Brand & Co. from Withall. It continued to be produced by Brand & Co. until the late 1970s at the firm's factory in Vauxhall, London. until it fell out of favour within the UK domestic market. A.1. was officially registered as a trademark in the U.S. in 1895, and imported and distributed in the United States by G.F. Heublein & Brothers in 1906. Beginning in the early 1960s, it was marketed in the U.S. as "A.1 Steak Sauce".
  R. J. Reynolds, which merged with Nabisco in 1985 to form RJR Nabisco, acquired Heublein in 1982. In 1999, Kraft Foods acquired Nabisco, including the license for the A.1. brand in North America.
  In the USA during the 1980s, two new flavors of A.1. were introduced, representing the first expansion of the trademark in North America. These varieties were soon discontinued. In 2000, an A.1. line of marinades was launched.
  Rock musician and singer Meat Loaf has appeared in a TV commercial for the product, to promote its new slogan: "A.1.—Makes beef sing." In the commercial, the slogan is "Makes Meat Loaf sing", and he sings a very short excerpt from his hit song "I'd Do Anything for Love (But I Won't Do That)".
caption: A.1. Sauce on a store shelf
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