page_title: West PC-800
section_title: Marketing
hierarchical_section_title: West PC-800 / Marketing
caption_attribution_description: English: Marketing add used by West Computers to sell the West PC 800. Later the same picture was used by Apple and their "Think Different campaign” in 1997
context_page_description: The West PC-800 is a home computer introduced by Norwegian company West Computer AS in 1984. The computer was designed as an alarm center allowing use of several CPUs and operating systems. The company introduced an IBM PC compatible in early 1986 and the West PC-800 line was phased out.
context_section_description: West Computers choose the advertising agency Næss og Mørch with Jørgen Gulvik as Creative Director for the introduction campaign for this new home computer before the Christmas sales 1984. Together with Founder Tov Westby and CEO Fredrik Stange they designed this ad, which won in 1985 an award from the Norwegian Advertising Association as the best advertising for consumer products in 1984. Apple would use the same picture in their advertising for the Think Different campaign in 1997.
caption: The PC-800 campaign in 1984.
exif: {"Image ImageWidth": "768", "Image ImageLength": "1024", "Image ExifOffset": "62", "Image Orientation": "Horizontal (normal)", "EXIF LightSource": "Unknown"}