page_title: Jaws (novel)
section_title: Title and cover
hierarchical_section_title: Jaws (novel) / Development / Title and cover
caption_attribution_description: English: The cover for the first paperback edition of Peter Benchley's Jaws.
context_page_description: Jaws is a 1974 novel by American writer Peter Benchley. It tells the story of a great white shark that preys upon a small resort town and the voyage of three men trying to kill it. The novel grew out of Benchley's interest in shark attacks after he learned about the exploits of shark fisherman Frank Mundus in 1964. Doubleday commissioned him to write the novel in 1971, a period when Benchley worked as a freelance journalist.
  Through a marketing campaign orchestrated by Doubleday and paperback publisher Bantam, Jaws was incorporated into many book sales clubs catalogues and attracted media interest. After first publication in February 1974, the novel was a great success, with the hardback staying on the bestseller list for some 44 weeks and the subsequent paperback selling millions of copies in the following year. Reviews were mixed, with many literary critics finding the prose and characterization lacking despite the novel's effective suspense.
  Film producers Richard D. Zanuck and David Brown read the novel before its publication and bought the film rights, selecting Steven Spielberg to direct the film adaptation.
context_section_description: Shortly before the book went to print, Benchley and Congdon needed to choose a title. Benchley had many working titles during development, many of which he calls "pretentious", such as The Stillness in the Water and Leviathan Rising. Benchley regarded other ideas, such as The Jaws of Death and The Jaws of Leviathan, as "melodramatic, weird or pretentious". Congdon and Benchley brainstormed about the title frequently, with the writer estimating about 125 ideas raised. The novel still did not have a title until twenty minutes before production of the book. The writer discussed the problem with editor Tom Congdon at a restaurant in New York:
  We cannot agree on a word that we like, let alone a title that we like. In fact, the only word that even means anything, that even says anything, is "jaws". Call the book Jaws. He said "What does it mean?" I said, "I don't know, but it's short; it fits on a jacket, and it may work." He said, "Okay, we'll call the thing Jaws.
  For the cover, Benchley wanted an illustration of Amity as seen through the jaws of a shark. Doubleday's design director, Alex Gotfryd, assigned book illustrator Wendell Minor with the task. The image was eventually vetoed for sexual overtones, compared by sales managers to the vagina dentata. Congdon and Gotfryd eventually settled on printing a typographical jacket, but that was subsequently discarded once Bantam editor Oscar Dystel noted the title Jaws was so vague "it could have been a title about dentistry". Gotfryd tried to get Minor to do a new cover, but he was out of town, so he instead turned to artist Paul Bacon. Bacon drew an enormous shark head, and Gotfryd suggested adding a swimmer "to have a sense of disaster and a sense of scale". The subsequent drawing became the eventual hardcover art, with a shark head rising towards a swimming woman.
  Despite the acceptance of the Bacon cover by Doubleday, Dystel did not like the cover, and assigned New York illustrator Roger Kastel to do a different one for the paperback. Following Bacon's concept, Kastel illustrated his favorite part of the novel, the opening where the shark attacks Chrissie. For research, Kastel went to the American Museum of Natural History, and took advantage of the Great White exhibits being closed for cleaning to photograph the models. The photographs then provided reference for a "ferocious-looking shark that was still realistic." After painting the shark, Kastel did the female swimmer. Following a photoshoot for Good Housekeeping, Kastel requested the model he was photographing to lie on a stool in the approximate position of a front crawl. The oil-on-board painting Kastel created for the cover would eventually be reused by Universal Studios on the film posters.
caption: Bantam Books requested a new cover for the paperback, and the now iconic art by Roger Kastel was reused for the Jaws film posters.
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