page_title: Red Bull
section_title: Sponsorships
hierarchical_section_title: Red Bull / Advertising / Sponsorships
context_page_description: Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.
  Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and a krating is a large species of wild bovine native to South Asia. Yoovidhya's heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets.
  Red Bull is sold in a tall and slim blue-silver can. Originally only available in a single nondescript flavor and regular or sugar-free formulas, a line of "color editions" with artificial fruit flavors were added to the line beginning in 2013. The Red Bull company slogan is "Red Bull gives you wings", occasionally "No Red Bull, no wings".
context_section_description: 100 Thieves
  Abt Sportsline
  Arrows F1 team from 2001 to 2002
  Audi Sport for the A4 DTM
  Batalla de los Gallos
  Cacá Bueno's speed record Vectra
  Carlin Motorsport Dallara-Renault
  Citroën World Rally Team (2008–2012)
  Cloud9 League of Legends eSports team
  EKS RX
  Ford Fiesta WRC
  G2 eSportsLeague of Legends eSports team
  Hansen Motorsport rallycross team
  Hyundai Genesis Coupe Pikes Peak edition
  Hyundai Veloster rallycross car
  Kamaz Dakar rally trucks
  JMB Racing Maserati MC12 GT
  KTM road, MXGP and Dakar rally bikes
  Red Bull Ajo Motorsport
  Red Bull Youth America's Cup
  Repsol Honda Team
  OG Dota 2 eSports team
  Oracle Team USA
  Olsbergs MSE Ford rallycross team
  Peugeot 208 T16
  Peugeot 2008 DKR (2015)
  Sauber F1 team (1995–2004)
  SEAT Sport WTCC team
  Škoda Fabia S2000
  Red Bull Honda World Superbike Team
  Volkswagen Passat DARPA Grand Challenge edition
  Andrew Dickson, pro BMX rider
  Volkswagen Polo R WRC
  Volkswagen Race Touareg Dakar edition
  Volkswagen V10 TDI Touaregs Pikes Peak edition
caption: A Sauber C15 from 1995 in display at Red Bull Hangar-7
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