page_title: European Travel Commission
section_title: History
hierarchical_section_title: European Travel Commission / History
caption_attribution_description: English: 'See Europe in the Thrift Season' - European Travel Commission advertisement, 1955
context_page_description: The European Travel Commission is an association of National Tourism Organisations based in Brussels. It was created in 1948 to promote Europe as a tourist destination to long-haul markets outside of Europe, originally the US and later Canada, Latin America and Asia-Pacific. ETC currently has 33 member NTOs and 14 associate members from the private industry. The association aims to raise awareness of the importance of tourism among national European authorities and the general public through sharing best practices and cooperation in market intelligence and promotion.
caption: 'See Europe in the Thrift Season' - ETC advertisement. 1955
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