page_title: Greyhound Lines
section_title: The "New Greyhound"
hierarchical_section_title: Greyhound Lines / History / 2007–present: FirstGroup ownership / The "New Greyhound"
caption_attribution_description: English: Greyhound bus stopping at a rest area
context_page_description: Greyhound Lines, Inc., usually shortened to Greyhound, is an intercity bus common carrier serving more than 3,800 destinations across North America. The company's first route began in Hibbing, Minnesota, in 1914 and the company adopted the Greyhound name in 1929. Since October 2007, Greyhound has been a subsidiary of British transportation company FirstGroup, but has been based in Dallas, Texas, since 1987. Greyhound and its sister companies in FirstGroup America are the largest motorcoach operators in the United States and Canada.
context_section_description: Almost immediately after acquiring the carrier, FirstGroup sought to improve Greyhound's image and create what it called the "New Greyhound" by refurbishing many terminals, expanding the fleet with new buses, refurbishing old buses, and retraining customer service staff. Greyhound also started a new advertising campaign with Butler, Shine, Stern & Partners aimed at attracting 18- to 24-year-olds and Hispanics to "The New Greyhound".
  The "New Greyhound" also saw the introduction of a refreshed logo and a new navy blue and dark gray livery for buses, which was rolled out to the nationwide fleet over several years. As the older buses were repainted, they were also refurbished, receiving wireless Internet access, power outlets, and new leather seating with increased legroom.
caption: Completely rebuilt and modernized 2000 MCI 102DL3 bus in the new livery, July 2011
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