page_title: Dilwale Dulhania Le Jayenge
section_title: Historic box office run
hierarchical_section_title: Dilwale Dulhania Le Jayenge / Legacy / Historic box office run
caption_attribution_description: English: Shah Rukh Khan &amp; Kajol unveil the special coffee table book DDLJ: Aditya Chopra Relives Dilwale Dulhania Le Jayenge'
context_page_description: Dilwale Dulhania Le Jayenge, also known by the initialism DDLJ, is a 1995 Indian Hindi-language romance film, directed by Aditya Chopra in his directorial debut, produced by his father Yash Chopra, and written by Javed Siddiqui with Aditya Chopra. Released on 20 October 1995, the film stars Shah Rukh Khan and Kajol. The plot revolves around Raj and Simran, two young non-resident Indians, who fall in love during a vacation through Europe with their friends. Raj tries to win over Simran's family so the couple can marry, but Simran's father has long since promised her hand to his friend's son. The film was shot in India, London, and Switzerland, from September 1994 to August 1995.
  Earning ₹1.06 billion in India and ₹160 million overseas, Dilwale Dulhania Le Jayenge became the highest grossing Bollywood film of the year, and one of the most successful Indian films in history. It won 10 Filmfare Awards—the most for a single film at that time—and the National Film Award for Best Popular Film Providing Wholesome Entertainment. Its soundtrack album became one of the most popular of the 1990s.
context_section_description: In 2001, Dilwale Dulhania Le Jayenge overtook Sholay (1975), which had run for over five years at the Minerva theatre, as the longest-running film in Indian cinema history. It has been showing at the Maratha Mandir theatre (which was famous for having shown Mughal-e-Azam (1960) for three years) since its original release in 1995. There are often people in the audience who have seen the film 50 or more times, but still clap, cheer, mouth the dialogues and sing along with the songs, raising comparisons with The Rocky Horror Picture Show (1975), the longest running film in America.
  When a theatre strike in early 2011 threatened the film's uninterrupted run, the producer Yash Chopra contacted theatre owners to try and ensure the film would continue. He hoped the film would continue to run for at least 1,000 weeks, which it achieved in December 2014. To commemorate the event, cast members including Shah Rukh Khan, Kajol, Anupam Kher, Farida Jalal, Mandira Bedi and Pooja Ruparel appeared on the television show Comedy Nights with Kapil.  Shah Rukh Khan, Kajol and director Aditya Chopra also attended a live chat with fans and a black tie event at the theatre on 12 December. The same day, they launched a coffee table book written by Aditya Chopra about the making of the film. Also in December, Yash Raj Films announced the availability of a collection of commemorative, licensed merchandise from various suppliers to mark the event. The Maratha Mandir's management ended the film's run after 1,009 weeks on 19 February 2015 because of low attendance (the last show was viewed by 210 people). However, after an outpouring of support from fans, and talks with the production company, they decided to reinstate the film. As of March 16, 2020, it had been showing for 1251 weeks (24 years). The productionist, who has been working at the Mandir for 46 years, has watched the film more than 9,000 times.
caption: Shah Rukh Khan and Kajol celebrating 1000 weeks of continuous showing of Dilwale Dulhania Le Jayenge in 2014
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