page_title: John Craig Freeman
section_title: Operation Greenrun II, 1990
hierarchical_section_title: John Craig Freeman / Artistic career / Operation Greenrun II, 1990
caption_attribution_description: English: “Imaging Place,” by John Craig Freeman, interactive virtual reality installation, “Language/Environment,” Museum of Contemporary Art Beijing, 2007, Beijing, China.
context_page_description: John Craig Freeman is a contemporary artist and a Professor of New Media at Emerson College in Boston.
context_section_description: Freeman's earliest work, titled Operation Greenrun II and developed as his master's thesis at the University of Colorado, used billboards to draw attention to a contaminated nuclear production facility at Rocky Flats, Colorado.  In this work, eleven billboard faces were created with a message protesting the Rocky Flats site.  The ensuing controversy resulted in the decision to shut down Rocky Flats for good.  Writing of this project in her book titled Digital Currents: Art in the Electronic Age, Margot Lovejoy says of Freeman that he "believes that a public art can circumvent problems of the gallery system such as the commodification of culture and the perpetuation of an exclusive, elite system for art.  He believes in bringing art to the public." She goes on to quote Freeman, who said that "If people are too busy to go to the gallery or museum, it makes sense to bring art to them. They don't even have to get out of their cars."
caption: Imaging Place, by John Craig Freeman, interactive virtual reality installation, “Language/Environment,” Museum of Contemporary Art Beijing, 2007, Beijing, China.
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