page_title: Gads Forlag
section_title: History
hierarchical_section_title: Gads Forlag / History
caption_attribution_description: English: Gads Boghandel at Vimmelskaftet 32 in Copenhagen, Denmark. Painting by Alfred Larsen.
context_page_description: Gads Forlag, formerly G. E. C. Gad, is a publishing agent in Denmark. It is ownd by G.E.C. Gads Fond, a publishing house based in Copenhagen, Denmark.
context_section_description: The company was founded as G. E. C. Gad on 31 October 1855 when Gottlieb Ernst Clausen Gad established a combined book shop and publishing house on Vimmelskaftet in Copenhagen. He had spent the previous 10 years working for Gtldendal, first as an apprentice and later as an assistant. The following year he became a partner in Forlagsbureauet i København alongside Gyldendal, C. G. Iversen, Lose & Delbanco. Gad, who had good connections at the University of Copenhagen,  specialized in scientific and other nonfictional literature. His book shop was the last book shop to be awarded the title of university book shop in 1882. Another early focus area of his publishings was Norwegian and Swedish literature. In 1783, he bought out the last co-owner of Forlagsbureuet i Kjøbenhavn and merged it into his company. 
  In 1897, G. E. C. Gad purchased a new building at Vimmelskaftet 32, not far from its old headquarters.  Gad's two sons, Oscar and Frederik Gad, were made partners in the company that same year. Their father served as president of the Danish Booksellers Association in 1897-1902. Frederik Gad became the sole owner of the company following his father's death in 1906 and his elder brother's death in 1920. Kay Lynnerup (1925-1990) was appointed to CEO of the company in 19956.
  Frederik Gad, having no heirs, established G.E.C. Gads Fond in 1965 and ceded the ownership of the company to the foundation.
  On 11 November 1988, Gad inaugurated a large new warehouse in Avedøre Holme. Pm 1 March 1889, Bjarne Pedersen replaced Kay Lynnerup as CEO. In 2000. Gad and Egmont-owned Grafisk skolebogsforla established Gad & Grafisk I/S. mow Alinea, specializing in school for Danish primary schools.
  The company ran into economic difficulties in the early 1990s. Bjerne Pedersen was fired in 1994 and was replaced by Vilhelm Güntelberg as a temporary solution. Gad's legal publication, including Ygeskrift for Retsvæsen, was moved to a new company, Gad Jura A/S, with Karnov as a majority owner.
caption: Gad's book shop at Vimmelskaftet 32 pauinted by Alfred Larsen in 1930
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