page_title: Value brands in the United Kingdom
section_title: Sainsbury's Tertiary Brands
hierarchical_section_title: Value brands in the United Kingdom / The big five / Sainsbury's Tertiary Brands
caption_attribution_description: An example of the House 247 branding used by the Sainsbury's supermarket chain for their lower tier of household products.
context_page_description: In the United Kingdom, it is common practice for retailers to have their own value brand in an effort to compete on price. These brands have become more popular in the UK with shoppers since the Great Recession caused food prices to rise.
context_section_description: An economy range of around 550 lines, mainly food but also including other areas such as toiletries and stationery. The Basics range uses minimal packaging with simple orange and white designs. Sainsbury's Local stores sell none or very few of these lines.  Sainsbury's seeks to differentiate itself on its own label items on quality and many of the Basics products now cost more than what may be considered the equivalent products at Asda, Tesco and Morrisons.  This can range from price differences of 1p for Basics Sultanas to Basics Spaghetti tin, where Sainsbury's price is nearly twice that of Asda Smart Price (the weight of the Sainsbury's product is very slightly more and of better quality).
  Sainsbury's first lower tier range was called Sainsbury's Economy, which was launched in the 1990s to rival Tesco Value; it was later renamed Sainsbury's Low Price, then Sainsbury's Basics. When Basics was first rolled out, the name of the product and slogan was in a handwritten orange typeface with a simple outline hand drawing of the product. They later used a thin sans serif typeface for the product name, while retaining the handwritten typeface for the slogan. The hand drawn graphic was removed in favour of a coloured simple graphic with considerably more detail. 
  As of September 2019, Sainsbury's has begun phasing out the Basics brand in favour of using tertiary brands similar to Tesco. 
  Stamford Street Food Company - chilled and frozen ready meals, chilled pizza and garlic bread, named after the supermarket's former Head Office location in London;
  Hubbard's Foodstore - store cupboard staples such as tea bags, jam, tinned foods, condiments and soft drinks, the name possibly being a reference to Old Mother Hubbard's cupboard;
  Daily's - bread and morning goods;
  House 247 - tissue paper products, refuse sacks, cleaning products;
  Mary Ann's Dairy - cheese and yoghurts, named after Mary Ann Sainsbury;
  Lovett's Family Favourites - chocolate, cakes, desserts and biscuits;
  Just Snax - crisps, snacks and salted nuts;
  The Greengrocer - fresh, frozen and dried fruit and vegetables;
  J James & Family - fresh and frozen meat products, named after John James Sainsbury;
caption: A box of House247 Facial Tissues, sold in Sainsbury's
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