page_title: Obama Boulevard
section_title: Commercial
hierarchical_section_title: Obama Boulevard / Commercial
caption_attribution_description: Baldwin Hills Center
context_page_description: President Barack Obama Boulevard, or commonly Obama Boulevard, is a major thoroughfare in the Baldwin Hills/Crenshaw area of the city of Los Angeles. It stretches 3.5 miles from Baldwin Hills to Leimert Park.
context_section_description: The former Rodeo Road's intersection with La Brea Avenue has been a commercial nexus since the mid-20th century, with the Baldwin Hills Shopping Center (not to be confused with the larger Baldwin Hills Crenshaw Plaza indoor mall) opening in 1954 with anchors Safeway, Clark's Drug Store and J. J. Newberry; today the anchor tenants are Ralphs supermarket and CVS Pharmacy. The La Cienega–Rodeo Shopping Center had the Fedco warehouse club as an anchor, and is now anchored by Target. From the intersection of Obama and Crenshaw Boulevards, a commercial strip stretches down Crenshaw Boulevard to the Baldwin Hills Crenshaw Plaza.
caption: Baldwin Hills Shopping Center at Obama and La Brea boulevards
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