page_title: Henkel
section_title: History
hierarchical_section_title: Henkel / History
caption_attribution_description: English: Henkel wallpaper past ad using Lynn Garrison aircraft, 1973
context_page_description: Henkel AG & Company, KGaA, is a German chemical and consumer goods company headquartered in Düsseldorf, Germany. It is a multinational company active both in the consumer and industrial sector. Founded in 1876, the DAX 30 company is organized into three globally operating business units and is known for brands such as Loctite, Persil, Fa, Dial and Purex, amongst others.
  In the fiscal year 2017, Henkel reported sales of over 20 billion euros and an operating profit of 3.055 billion euros. More than 80 percent of its 53,700 employees work outside of Germany.
context_section_description: The company was founded in 1876 in Aachen as Henkel & Cie by Friedrich Karl Henkel (a 28-year-old merchant who was interested in science) and two more partners. They marketed his first product, "Universalwaschmittel", a universal detergent based on silicate.
  In 1878, to take advantage of the better transport links and sales opportunities, Henkel relocated his company to Düsseldorf on the Rhine (its present site). Düsseldorf was the gateway to the Ruhr region, which became the most important industrial area of the German Empire from the 19th century onward. That year, the first German brand-name detergent appeared: Henkel's Bleich-Soda [Bleaching Soda], an affordably-priced product supplied in sturdy paper bags. Made from water-glass and soda, it was the result of Fritz Henkel's own research. The soda was obtained from Matthes & Weber in Duisburg (Henkel bought this company in 1917 and sold it in 1994).
  In 1879, Fritz Henkel was entered as the sole owner in the register of companies. Sales of Henkel's Bleaching Soda increased so rapidly that within just one year the rented factory on the Schützenstraße in Düsseldorf was unable to meet the demand. Fritz Henkel decided to build his own factory with a railway link.
  In 1883, to improve liquidity and make better use of the company's travelling sales staff, Fritz Henkel decided to sell merchandise in addition to his detergents. Sales started in 1884. The range included the colorant ultramarine [laundry bluing agent], gloss starch, a liquid cleaning agent, a pomade for cleaning, beef extract, and a hair pomade. Very soon Henkel developed its international presence—in 1886, Henkel opened its first international sales office in Austria. Carl Pathe had gone to Vienna as a representative the year before. In 1893, Henkel established its first business links with England and Italy.
  In 1903, Schwarzkopf, founded by Hans Schwarzkopf (1874, Danzig – 12 February 1921, Berlin), launched a powder shampoo. Persil came in 1907 as the first "self-acting laundry detergent."
  Henkel has been a family-run business since the beginning. In 1893, Fritz Henkel, Jr. (1875–1930) joined the firm as an apprentice. After receiving commercial training he became his father's right-hand man in commercial matters. He put Henkel's brand-name product business on a sound footing, developed its already successful advertising still further and was responsible for the company's field service. On 25 July 1904, he became a partner in Henkel, which was transformed into a general commercial partnership. By this time, 110 people were employed at the Holthausen site. On 25 April 1905, Dr. Hugo Henkel (1881–1952), the youngest son of Fritz Henkel, Sr., joined the company as a chemist. He was in charge of Chemical Products and Technology. Over the years, he laid the foundations of systematic research and introduced advanced technologies and new raw materials. In 1908, he became a personally liable partner in the company.
  In 1912, total production in Düsseldorf-Holthausen rose to 49,890 tons. At 19,750 tons, Persil laundry detergent accounted for 40 percent of this, just five years after its market launch. The number of employees increased by 89 relative to the previous year, resulting in a total workforce of 1,024. Around half were female. A first-aid center was set up in the plant and a full-time nurse was employed. In the previous year Henkel had installed ball fields and play areas to encourage exercise during break times. Female employees could attend the plant's own housekeeping school during the lunch break.
  On 11 January 1923, troops from France and Belgium occupied the Rhineland. The occupation made delivery of adhesives from suppliers used for the packaging of Persil unreliable. The disruption caused Henkel to internally manufacture adhesives for its own needs. Henkel found there was a demand for adhesives on the market, and on 22 June 1923, the first adhesive shipment left the plant.
  In 1930 Hugo Henkel took charge of the company. Following the Nazi seizure of power in 1933, he joined the Nazi Party (membership nu
caption: 3 Lynn Garrison SE5s for Henkel wallpaper paste ad, Liexlip, Ireland 1973
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