page_title: Pringles
section_title: Marketing
hierarchical_section_title: Pringles / Marketing
caption_attribution_description: English: Pringles chistmas tree in Spinningfields, Manchester in 2014
context_page_description: Pringles is an American brand of stackable potato-based chips. Originally developed by Procter & Gamble in 1967 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owners, Kellogg's.
  As of 2011, Pringles were sold in more than 140 countries. In 2012, Pringles were the fourth most popular snack brand after Lay's, Doritos and Cheetos, with 2.2% market share globally.
context_section_description: Pringles is advertised in the United States, Canada, the United Kingdom, Australia and Ireland with the slogan "Once you pop, the fun don't stop" along with the original slogan "Once you pop, you can't stop".
  The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.
  Throughout its history, Pringles used its print and television advertising campaigns to compare their products to conventional potato chips. In its early years, they were marketed as " Pringles Newfangled Potato Chips" and had a small silver pop-top to open the can. Unlike the current advertising, they only mentioned that, with their pop-top cans (which have been replaced with foil tops since the late 1980s), their chips remain fresh and unbroken, the can holds as many chips as a typical large bag, and their curvy shape allows them to be stackable; thus inspiring the slogan, "Other potato chips just don't stack up."
  By the 1980s, the company launched the "Pringle Jingle", whose lyrics were "Once you taste the flavor ("It's a deep-fried taste!"), then you get the fever ("With a crispy crunch!"), then you've got the fever for the flavor of a Pringle!"
  Beginning in the late 1990s and continuing today, Pringles advertising has returned to comparing their product to bagged chips, which they view as greasy and broken. In a typical ad, a group of people are enjoying Pringles, while a lone person is eating a bag of generic potato chips (the bags themselves resemble either Lay's or Ruffles, depending on the Pringles variety marketed in the ad). They dump out some broken potato chips into their hand, only to find they are greasy, and end up wiping the grease on their clothing.
  The Pringles logo is a stylized cartoon caricature of the head of a male figure (officially known as "Julius Pringles") designed by Louis R. Dixon, with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name; in 1998, the bangs and lips were removed from the logo, and his head was widened a little).
  Pringles, as a product brand, is especially known for its packaging, a tubular paperboard can with a foil-lined interior (until the 1980s, the cans also contained a removable paper liner which held the chips in place) and a resealable plastic lid, which was invented by Fredric J. Baur, an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based Procter & Gamble. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave.
  The can has been criticized for being difficult to recycle due to the multiple materials used in its construction.
  In 2013, Lucasfilm and Pringles jointly commissioned crowdsourcing video studio Tongal for a commercial, with a total of $75,000 in prize money distributed to seven finalists.
caption: Pringles Christmas tree in Spinningfields, Manchester, England in 2014
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