page_title: Rowntree's
section_title: Current branded products
hierarchical_section_title: Rowntree's / Current branded products
caption_attribution_description: An image of Jelly Tots.
context_page_description: Rowntree's is a British confectionery business based in York, England. Rowntree developed the Kit Kat, Aero, Fruit Pastilles, Smarties brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976.
  Founded in 1862, the company developed strong associations with Quaker philanthropy. Throughout much of the 19th and 20th centuries, it was one of the big three confectionery manufacturers in the United Kingdom, alongside Cadbury and Fry. In 1981 it received the Queen's Award for Enterprise for outstanding contribution to international trade. By the time the company was acquired by Nestlé in 1988, it was the fourth-largest confectionery manufacturer in the world. The Rowntree brand continues to be used to market Nestlé's jelly sweet brands, such as Fruit Pastilles and Fruit Gums.
context_section_description: The best known products that are still branded under the Rowntree name are Rowntree's Fruit Gums, Rowntree's Fruit Pastilles and Jelly Tots. Jelly Tots are soft, chewy fruit-flavoured sweets. They are round, sugar-coated gumdrop-like confections about 13mm in diameter, and contain 25% fruit juices and no artificial colours or flavours. Jelly Tots were invented by Dr Brian Boffey of Horsforth, Leeds when he was working for Rowntree's. Jelly Tots were launched in 1965 and quickly became established as a popular children's brand. Rowntree's Randoms were introduced in 2009.
  The Rowntree brand is also used on a number of ice lollies (made by R&R Ice Cream) for Nestlé. The brand has a similar marketplace to that of the Trebor Bassett division of Cadbury's, and competes head-to-head with this company in a number of fruit-gum categories.
caption: Jelly Tots
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