page_title: TigerDirect
section_title: Overview
hierarchical_section_title: TigerDirect / Overview
caption_attribution_description: English: TigerDirect Canada in Markham
context_page_description: TigerDirect is an El Segundo, California-based online retailer dealing in electronics, computers, and computer components that caters to business and corporate customers. Previously owned by Systemax, which is known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA, and relaunching them as online retailers. The two brands were subsequently shuttered in late-December 2012 and consolidated into the TigerDirect site. In 2015, TigerDirect phased out all of its remaining brick-and-mortar retail operations, and PCM Inc. acquired Systemax's online North American technology retail business. In 2019, TigerDirect closed its online business servicing Canada.
context_section_description: The bulk of the company's business was based on web and catalog computer electronics sales, where TigerDirect has carved out a niche by placing a heavy emphasis on rebate marketing as a way to offer lower prices. The company also operates retail store and business-to-business channels. The online company WorldwideRebates.com performs some of its rebate processing, and shares common ownership.
caption: TigerDirect in Canada
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