page_title: Richway
section_title: Beginning
hierarchical_section_title: Richway / History / Beginning
caption_attribution_description: An old Target store located on Old National Highway in College Park, Georgia. It was originally converted from a Richway back in 1989. It was closed down in 1995 and its successor store is Target #0778 located in Fayetteville, Georgia.
context_page_description: Richway was the discount department store division of Atlanta-based Rich's. It was originally part of Rich's, and was later bought by Federated Department Stores when they purchased the Rich's chain. It was originally known as Richway, a Rich's Company with a more bluish logo than the later orange and black theme under Federated ownership. The sunrise logo means "Everything Under The Sun", the slogan used in advertisements from that period. The official name of the chain was later Richway Department Stores. A long tagline on commercials was "We don't look like a discount store, but our price tags give us away."
context_section_description: Richway first opened in 1970 in metro Atlanta with suburban locations in Smyrna, Sandy Springs, Tucker and College Park.  A location in Forest Park opened soon thereafter.  These original locations were known for their distinctive raised-wedge skylights that are still found today, yet these were boarded/covered up and hidden by drop ceilings in most subsequent building uses.  Richway stores were unusually large for their time, and ahead of their time with larger selections of merchandise than most discounters offered, but with a similar, more upscale line like Target.
caption: The former Richway in College Park, Georgia. It was converted to a Target in 1989 and closed in early 1998.
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