page_title: Apple Maps
section_title: Market share
hierarchical_section_title: Apple Maps / Market share
caption_attribution_description: English: The market share of Apple Maps and Google Maps on smartphones in the United States according to comScore. (English version of File:Marktaandeel Apple Maps en Google Maps.png)
context_page_description: Apple Maps is a web mapping service developed by Apple Inc. It is the default map system of iOS, iPadOS, macOS, and watchOS. It provides directions and estimated times of arrival for automobile, pedestrian, and public transportation navigation. Apple Maps also features Flyover mode, a feature that enables a user to explore certain densely populated urban centers and other places of interest in a 3D landscape composed of models of buildings and structures.
  On September 19, 2012, Apple released its mapping service in iOS, replacing Google Maps as the default mapping service for Apple operating systems. In the initial launch, it received large amounts of criticism from users and newspapers for incorrect directions, a lack of support for public transportation users and various other bugs and errors. Since its introduction, further software development has addressed many of those criticisms.
context_section_description: ComScore investigated the market shares of different web mapping services in the United States using polls. Prior to the launch of Apple Maps in September 2012, there were 103.6 million Americans with iOS or Android, 81 million of which used Google Maps. According to comScore, the latter figure had dropped to 58.7 million in September 2013, a year after the release of Apple Maps. At the same time, there were 35 million American Apple Maps users and a total of 136.7 million people with iOS or Android in the United States. Out of the 60.1 million iPhone users, 8.3 million used Google Maps. However, some of those iPhone users were not able to use Apple Maps, since their devices were not updated to iOS 6. In addition, research by comScore conducted between July 2013 and February 2016 revealed that between 20% and 30% of all American smartphone users used Apple Maps — this includes users with operating systems for which Apple Maps was not compatible. During the same period, it was concluded that between 40% and 51% of American smartphone owners used the application Google Maps.
  Furthermore, comScore studied the market share of Apple Maps on iPhones in the United Kingdom. In September 2013, one year after its launch, more than 6.2 million of the total 10.35 million British iPhone owners used Apple Maps. Google Maps had the second largest market share on British iPhones with over 1.8 million British iPhone users.
  In the second half of 2013, British Internet service provider EE Limited concluded that Apple Maps had a market share in the UK of 64% of 4G network users and 57% of 3G network users. The research involved comparing the data of the internet provider and the results of an investigation by Taylor Nelson Sofres among 1,000 users of the 4G network. However, EE Limited did not indicate how many of its users had an iPhone. According to subsequent research by EE Limited, in the first half of 2014, the market share of Apple Maps increased among iPhone users: 70% of the 4G network and 76% of the 3G network. At the turn of the year, the same values amounted to 73% and 82% respectively.
caption: A graph showing the percentage of American smartphone users who used Apple Maps (blue) and Google Maps (orange) between July 2013 and February 2016 (Data: comScore)
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