page_title: Boca Juniors
section_title: Merchandising
hierarchical_section_title: Boca Juniors / Merchandising
caption_attribution_description: Buenos Aires, Aregentina S.A.
context_page_description: Club Atlético Boca Juniors is an Argentine professional sports club based in La Boca neighbourhood of Buenos Aires.
  Boca Juniors is mostly known for its professional football team which, since its promotion in 1913, has always played in the Argentine Primera División, becoming the most successful team of Argentina in number of official titles, with 69 won to date. National titles won by Boca Juniors include 34 Primera División championships, and 13 domestic cups. Boca Juniors also owns an honorary title awarded by the Argentine Football Association for their successful tour of Europe in 1925.
  Internationally, Boca Juniors has won a total of 22 international titles, with 18 organised by CONMEBOL and the rest organised jointly by the Argentine and Uruguayan Associations. Consequently, Boca is ranked third in the world in terms of number of complete international titles, after Real Madrid and Egyptian side Al Ahly. Boca Juniors' international achievements also include Tie Cup, Copa de Honor Cousenier, and Copa Escobar-Gerona, organized jointly by AFA and AUF together.
context_section_description: Boca Juniors has expanded its activity beyond sport, providing its fans with a number of other products and services.
  In 2003, it became the fifth football club in the world to open its own TV channel. Boca TV broadcast 24 hours a day, featuring sports programs and talk shows. The channel was closed in 2005 due to low audience, returning in 2015 as a website. In 2005, a funerary company started to produce a line of coffins available for dead fans. The club also opened a "Boca Juniors" exclusive section of 3,000 hectare in the Parque Iraola Cemetery of La Plata Partido in 2006.
  Also in 2006, Boca expanded its business launching its own fleet of taxis operating in Buenos Aires, as well as its own brand of wine, called "Vino Boca Juniors".
  In 2012 Boca Juniors opened in Buenos Aires its first thematic hotel not only in Argentina but worldwide. The hotel was designed by Uruguayan architect Carlos Ott. All the rooms were decorated with the colours of the club, apart from photos and paintings of notable players in the history of the club.
  There is an Argentine steakhouse in Queens, NYC which is a Boca Juniors theme restaurant.
caption: Boca Juniors themed street vendor in La Boca
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