page_title: London
section_title: Cycling
hierarchical_section_title: London / Transport / Cycling
caption_attribution_description: In Victoria, London. The area close to London Victoria Station. Seen on Belgrave Road. Boris Bikes seen on Belgrave Road. They are actually called Santander Cycles The scheme started in 2010. Was sponsored by Barclays Bank from 2010 to March 2015, when they were known then as Barclays Cycle Hire. Santander took over the sponsorship from April 2015.
context_page_description: London is the capital and largest city of England and the United Kingdom. The city stands on the River Thames in the south-east of England, at the head of its 50-mile estuary leading to the North Sea, London has been a major settlement for two millennia. Londinium was founded by the Romans. The City of London, London's ancient core and financial centre − an area of just 1.12 square miles and colloquially known as the Square Mile − retains boundaries that closely follow its medieval limits. The adjacent City of Westminster is an Inner London borough and has for centuries been the location of much of the national government. Thirty one additional boroughs north and south of the river also comprise modern London. London is governed by the mayor of London and the London Assembly.
  London is considered to be one of the world's most important global cities and has been called the world's most powerful, most desirable, most influential, most visited, most expensive, sustainable, most investment-friendly, and most-popular-for-work city.
context_section_description: In the Greater London Area, around 650,000 people use a bike everyday. But out of a total population of
  around 8.8 million, this means that just around 7% of Greater London's population use a bike on an average day. This relatively low percentage of bicycle users may be due to the poor investments for cycling in London of about £110 million per year, equating to around £12 per person, which can be compared to £22 in the Netherlands.
  Cycling has become an increasingly popular way to get around London. The launch of a cycle hire scheme in July 2010 was successful and generally well received.
caption: Santander Cycle Hire near Victoria in Central London
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