page_title: John Smith's Brewery
section_title: Advertising
hierarchical_section_title: John Smith's Brewery / Advertising
caption_attribution_description: A sign for these ales outside Hooper's, Ivanhoe Road.
context_page_description: John Smith's Brewery in Tadcaster, North Yorkshire, England, produces beers including John Smith's, the highest selling bitter in the United Kingdom since the mid-1990s.
  The majority of John Smith's sales are of the nitrogenated Extra Smooth product, although a cask conditioned variant is available nationally. A stronger variant called Magnet is also available in the North East of England. John Smith's Cask and Magnet are produced under licence by Cameron's in Hartlepool.
  John Smith acquired the Backhouse & Hartley brewery in 1852. Following a series of acquisitions in the post-World War II period, the company became one of the largest regional brewers in the country, operating over 1,800 licensed premises. The company was taken over by Courage in 1970 who extended distribution of the brewery's products into the South of England. Courage was acquired by Scottish & Newcastle in 1995, and the operations were purchased by Heineken in 2008.
  John Smith's Extra Smooth and Original are produced at the Tadcaster brewery, as well as a range of Heineken products including Amstel and Kronenbourg 1664. With a 38 million litre capacity, the brewery is one of the largest in the country.
context_section_description: The Magnet trademark was first registered in September 1908 in Brussels, and symbolised strength.
  The company's association with television advertising began in 1971 with the "Yorkshiremen love it" campaign.
  This was followed by the "Big John" campaign, which ran in the North of England from 1981, and centred around a re-writing of the Big Bad John country music staple. Courage was able to demonstrate to an independent panel that the £300,000 campaign had resulted in a £5 million sales increase in the North.
  From 1979 to 1986 Gordon Rollings played the dour Yorkshireman Arkwright in a campaign that was only used in the South. The campaign won a large number of advertising industry awards, and was featured on The Tonight Show Starring Johnny Carson. After Rollings died in 1986 the campaign was continued with Arkwright's successor, Barraclough, until 1991. Despite its success, the campaign was not without detractors, with Deyan Sudjic describing it in The Times as a "spurious ... tripe-and-whippets campaign".
caption: A sign on a pub in London advertises "Magnet Ales"
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