page_title: Ford Thunderbird
section_title: Third generation (1961–1963)
hierarchical_section_title: Ford Thunderbird / Generations / Third generation (1961–1963)
caption_attribution_description: Henderson,West Auckland.New Zealand
context_page_description: Ford Thunderbird is a nameplate that was used by Ford from model years 1955 to 1997 and 2002 to 2005 for a personal luxury car during which there were eleven distinct generations. Introduced as a two-seat convertible, the Thunderbird was produced in a variety of body configurations. These included a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop sedan, six-passenger hardtop coupe, and five-passenger pillared coupe, with the final generation designed again as a two-seat convertible.
  Ford targeted the two-seat Thunderbird as an upscale model, but the design introduced for 1958 featured a rear seat and arguably marked expansion of a market segment eventually known as personal luxury cars. An American interpretation of the grand tourer, personal luxury cars were built with a higher emphasis on driving comfort and convenience features over handling and high-speed performance. From 1968 to 1998, Lincoln-Mercury marketed rebadged variants of the Thunderbird as the Continental Mark III, Mark IV, Mark V, Mercury Cougar, Lincoln Mark VII, and Lincoln Mark VIII.
context_section_description: The Thunderbird was redesigned for 1961 with styling that gave the car a unique bullet-like body side appearance. A new engine, the 390 cu in (6.4 L) FE V8, was the standard and only engine initially offered in the Thunderbird. It was rated at 300 hp (224 kW) and was mated to a 3-speed automatic transmission. The new Thunderbird was well received with 73,051 sold for 1961.
  The car was 1961's Indianapolis 500 pace car and was featured prominently in US President John F. Kennedy's inaugural parade, who appointed Ford executive Robert McNamara as Secretary of Defense. It also benefitted from product placement, notably on the popular television series 77 Sunset Strip.
  A vinyl-roofed Landau option with simulated S-bars was added to the Thunderbird for 1962 as was a Sports Roadster package for convertible models. The Sports Roadster included 48-spoke Kelsey-Hayes designed wire wheels and a special fiberglass tonneau cover for the rear seats which gave the car the appearance of a two-seat roadster like the original Thunderbird. The Sports Roadster package was slow-selling due to the high price of the package and complexity of the tonneau cover, resulting in few Thunderbirds being equipped with it. Newly optional for 1962 was an upgraded version of the 390 cu in (6.4 L) V8 called the "M-Code" (a nickname used in reference to the letter M used as the engine code in the VIN in cars so equipped). The M-Code version of the 390 cu in (6.4 L) V8 was equipped with three two-barrel Holley carburetors and was rated at 340 hp (254 kW). M-Code V8 Thunderbirds are exceptionally rare with only 200 being sold between 1962 and 1963. For 1963 only, Y-code cars could come equipped with the same 390 cubic inch V8 also equipped by the factory with tri-power carburetors only if the buyer desired air conditioning.
  Few other changes were made to the Thunderbird for 1963 as Ford prepared to introduce a new version for 1964. A horizontal styling line was added that ran from the point where bumper and fender meet back through the door and angled down. Small diagonal chrome bars were added in this area on the door. Alternators rather than generators were a new feature on all 1963 Thunderbirds.
caption: 1963 Ford Thunderbird hardtop
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