page_title: Nissan
section_title: Alliance with Renault and Mitsubishi
hierarchical_section_title: Nissan / History / Alliance with Renault and Mitsubishi
caption_attribution_description: English: Nissan CEO Carlos Ghosn charges a Nissan Leaf, the first mass-produced zero-emission vehicle.
context_page_description: The Nissan Motor Company, Ltd. trading as the Nissan Motor Corporation and usually shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. The company traces its name to the Nissan zaibatsu, now called Nissan Group.
  Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. From October 2016 onwards, Nissan holds a 34% controlling stake in Mitsubishi Motors.
  In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford. Taken together, the Renault–Nissan Alliance would be the world's fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.
  In 2014, Nissan was the largest car manufacturer in North America.
context_section_description: In 1999, facing severe financial difficulties, Nissan entered an alliance with Renault S.A. of France.
  Signed on 27 March 1999, the Renault-Nissan Alliance was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity. In the spring of 2000, Yanase, Japan's premier seller of imported automobiles, cancelled its licensing contract with Renault, and Nissan took over as the sole licensee.
  The Renault-Nissan Alliance has evolved over the years to Renault holding 43.4% of Nissan shares, while Nissan holds 15% of Renault shares. The alliance itself is incorporated as the Renault-Nissan B.V., founded on 28 March 2002 under Dutch law. Renault-Nissan B.V. is equally owned by Renault and Nissan.
  Under CEO Ghosn's "Nissan Revival Plan" (NRP), the company has rebounded in what many leading economists consider to be one of the most spectacular corporate turnarounds in history, catapulting Nissan to record profits and a dramatic revitalization of both its Nissan and Infiniti model line-ups. Ghosn has been recognized in Japan for the company's turnaround in the midst of an ailing Japanese economy. Ghosn and the Nissan turnaround were featured in Japanese manga and popular culture. His achievements in revitalizing Nissan were noted by the Japanese Government, which awarded him the Japan Medal with Blue Ribbon in 2004.
  On 7 April 2010, Daimler AG exchanged a 3.9% share of its holdings for 3.9% from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.
  On 12 December 2012, the Renault–Nissan Alliance formed a joint venture with Russian Technologies (Alliance Rostec Auto BV) with the aim of becoming the long-term controlling shareholder of AvtoVAZ, Russia's largest car company and owner of the country's biggest selling brand, Lada. The takeover was completed in June 2014, and the two companies of the Renault-Nissan Alliance took a combined 67.1% stake of Alliance Rostec, which in turn acquired a 74.5% of AvtoVAZ, thereby giving Renault and Nissan indirect control over the Russian manufacturer.  Ghosn was appointed chairman of the board of AvtoVAZ on 27 June 2013.
  Taken together, the Renault–Nissan Alliance sells one in ten cars worldwide, and would be the world's fourth largest automaker with 2013 sales of 8,266,098 units.
caption: Former CEO Carlos Ghosn has been credited with reviving Nissan
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