page_title: Peeps
section_title: History
hierarchical_section_title: Peeps / History
caption_attribution_description: English: Marshmallow bunnies and candy eggs in an Easter basket
context_page_description: Peeps are marshmallows sold in the United States and Canada that are shaped into chicks, bunnies, and other animals. There are also different shapes used for various holidays. Peeps are used primarily to fill Easter baskets, though recent advertising campaigns market the candy as "Peeps - Always in Season", as Peeps has since expanded to include Halloween, Christmas and Valentine's Day; since 2014 it has been available year-round with the introduction of Peeps Minis. They are made from sugar, corn syrup, gelatin, various food dyes and a pinch of salt.
context_section_description: Peeps are produced by Just Born, a candy manufacturer founded in Bethlehem, Pennsylvania, by Russian immigrant Sam Born (1891-1959).  In 1953, Just Born acquired the Rodda Candy Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production. When founder Sam Born would display a sign for his freshly made candy, he would title it "Just Born", playing off of his last name and the fact that he made his candy fresh daily. According to Mary Bellis, the newly purchased company, Just Born, was soon the "largest marshmallow candy manufacturer in the world." New shapes other than the chicks were produced, following a theme according to the season starting in the 1960s. Twenty years later, the Marshmallow Peeps Bunny was released as a popular year-round shape of the candy. The yellow chicks were the original form of the candy — hence their name — but then the company introduced other colors and, eventually, the myriad shapes in which they are now produced. Peeps were manufactured in different colors, such as lavender starting in 1995 and blue (allegedly) in 1998. Prior to that, they were only being produced in the traditional colors: yellow, pink and white. New flavors such as vanilla, strawberry, and chocolate were introduced between the years of 1999 and 2002.
  In 2009, Just Born expanded the Peeps product line further by introducing Peeps Lip Balm in four flavors: grape, strawberry, vanilla, and cotton candy. Just Born has come out with several other various accessories. Items such as nail polish, wrist bands, umbrellas, plush toys, golf gloves, earrings, and necklaces are produced and sold online and in retail stores. Other companies have produced items based on the popular Peeps candy. Peeps micro bead pillows were made by Kaboodle and conform to one's shape. The company Kaboodle promises that "they'll last a lot longer than their edible counterpart!" Ranging from infant sizes to adult sizes, Peeps Halloween costumes can also be found on the shelves of several costume stores. The first Peeps & Co. store opened in November 2009 in National Harbor, Maryland, Prince George's County. Peeps & Company retail stores were later opened in Minnesota (as of 2019, shut down due to low profits) and Pennsylvania. In 2014, Peeps Minis were introduced, and were intended to be available year-round.
caption: Peeps bunnies in an Easter basket
exif: {}