page_title: Ford Thunderbird
section_title: Fifth generation (1967–1971)
hierarchical_section_title: Ford Thunderbird / Generations / Fifth generation (1967–1971)
context_page_description: Ford Thunderbird is a nameplate that was used by Ford from model years 1955 to 1997 and 2002 to 2005 for a personal luxury car during which there were eleven distinct generations. Introduced as a two-seat convertible, the Thunderbird was produced in a variety of body configurations. These included a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop sedan, six-passenger hardtop coupe, and five-passenger pillared coupe, with the final generation designed again as a two-seat convertible.
  Ford targeted the two-seat Thunderbird as an upscale model, but the design introduced for 1958 featured a rear seat and arguably marked expansion of a market segment eventually known as personal luxury cars. An American interpretation of the grand tourer, personal luxury cars were built with a higher emphasis on driving comfort and convenience features over handling and high-speed performance. From 1968 to 1998, Lincoln-Mercury marketed rebadged variants of the Thunderbird as the Continental Mark III, Mark IV, Mark V, Mercury Cougar, Lincoln Mark VII, and Lincoln Mark VIII.
context_section_description: 1967–1969
  The Thunderbird's fifth-generation brought the second major change in the car's design direction since its debut in 1955. From 1958 to 1966, the Thunderbird had remained fundamentally the same in concept as a sporty two-door coupe/convertible with two rows of seating. However, the introduction of the Ford Mustang in early 1964 had created a challenge to the Thunderbird's market positioning for it. Like the Thunderbird, the Mustang was also a two-door coupe/convertible with two rows of seating. The Mustang had an advantage that it was substantially cheaper. To prevent overlap between the two cars, Ford's response was to move the Thunderbird upmarket. The result, introduced for 1967, was a larger Thunderbird with luxury appointments more in line with a Lincoln.
  The new Thunderbird abandoned unibody construction in favor of body-on-frame construction with sophisticated rubber mountings between the body and frame to reduce noise and vibration. A pair of significant departures from the previous generation of the Thunderbird was the elimination of a convertible model and the addition of a four-door model, which used suicide doors for rear seat access. The available four-door design would remain a unique feature to this generation as it was not carried on after 1971. One of the most noticeable design elements of the fifth generation Thunderbird was the gaping, fighter jet-inspired grille opening that incorporated hidden headlights.
  1970–1971
  The 1970 Thunderbird continued with the same platform and many of the same parts and styling cues used in the 1967 to 1969 models, including the sequential turn signals incorporated into the full-width tail lamps. The most noticeable change was in the front fascia where there was now a large prominent projection resembling a bird or eagle's beak that was in line with long angular lines in the hood. Semon "Bunkie" Knudsen, a former GM executive now President of Ford, is said to be responsible for this dramatic change. The T-bird was offered in coupe or sports-back models for these two years, the latter being a further distinction from the '67 to '69 models.
  In 1971, Neiman Marcus offered "his and hers" Thunderbirds in its 1970 catalog, with telephones, tape recorders and other niceties. Sold only as a pair, they retailed for a total of $25,000 USD. The 1971 Thunderbird was mostly a carry-over from the 1970 model as Ford prepared to release a new, larger Thunderbird for 1972. It was also the last year to offer a four-door.
caption: Ford Thunderbird sedan with the rear suicide door open
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