page_title: Mario H. Gottfried Gutiérrez
section_title: Business career
hierarchical_section_title: Mario H. Gottfried Gutiérrez / Business career
caption_attribution_description: Español: Gustavo Gottfried (hijo), Mario H. Gottfried, Gustavo Gottfried y Carlos F. Gottfried, junto a motor eléctrico de 6500 HP producido por Reliance de México, S.A de C.V. Fuente: Potencia Industrial, S.A.
context_page_description: Mario Héctor Gottfried Gutiérrez was a businessman in the Mexican electric industry, and captain of the Air Force of the United States. Founder of a group of Mexican companies, such as Reliance de Mexico, S.A. de C.V., and Potencia Industrial, S.A.
context_section_description: In 1945, Mario Gottfried moved to Mexico City, where he collaborated with the business plan of his father, Enrique Gottfried, now a representative of American electrical manufacturers in Mexico. After the preliminary success, in 1958 they began to manufacture electric motors and generators as Reliance de Mexico, S.A., under the supervision of the Reliance Electric Company of Cleveland, Ohio. His brother, Gustavo C. Gottfried, also ex-aviator of World War II, joined them.
  In 1968 they produced more power-generating equipment as Potencia Industrial, S.A., and in the early 70's, his children Mario and Carlos joined the company. Years later, the firm grew from making small motors of 1 to 50 horsepower (HP), to huge industrial motors and generators up to 10,000 HP. The enterprise also became a benchmark for wind and hydro-power industry, and uninterruptible power systems, after several patents in these technologies; as in the case of the "Hummingbird" or "Colibrí", a permanent magnet generator of 5 and 10 kilowatts (kW), in commerce since 1975. According to various publications, is "the first Mexican wind turbine, besides being a global pioneer in permanent magnet direct drive generators." By 1980, close to 600 units were exported to the United States and Canada.
  The company, led by Mario Gottfried, continued to thrive in their operations until 1982, when the initial achievements were threatened by a severe financial crisis in Mexico that affected the industrial sector, which became even more acute with the process of economic aperture in 1988. The company manages to survive and in the early nineties continued to push ahead with manufacturing innovations, and celebrating contracts with recognized companies, such as Electric Products Company of Cleveland, Ohio; Alternative Energy Institute (AEI); Louis Allis Company of Milwaukee, Wisconsin; Zond and Enron Wind; Federal Electricity Commission (CFE); Petróleos Mexicanos (Pemex); and more. 
    
  Mario Gottfried died in Mexico City on November 2, 1999, at the age of 80, due to a brain tumor.
caption: Gustavo Gottfried (son), Mario H. Gottfried, Gustavo Gottfried and Carlos F. Gottfried Gottfried, in front of one of the 6500 HP electric motor, manufactured by Reliance de México, S.A.
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