page_title: Jimmy McMillan
section_title: 2010 gubernatorial campaign
hierarchical_section_title: Jimmy McMillan / Political career / 2010 gubernatorial campaign
caption_attribution_description: English: Photo of Jimmy McMillan promoting his Rent Is Too Damn High party, the day before the election.
context_page_description: James McMillan III is an American political activist, perennial candidate, and Vietnam War veteran.
  McMillan is best known as the founder of the Rent Is Too Damn High Party, a New York-based political party. McMillan has run for office at least six times since 1993, most notably in the 2010 New York gubernatorial election. He declared in December 2010 that he would run in the 2012 U.S. presidential election as a Republican. He did not appear on the ballot in any state and suspended his campaign to return to the Rent Is Too Damn High Party and run for Mayor of New York City in the 2013 election. He attempted to run for governor again in the 2014 election but he did not make the ballot.
  McMillan announced his candidacy for the Republican nomination for President of the United States in the 2016 election, but withdrew from the campaign on December 9, 2015, and announced that he was retiring from politics. He later endorsed Republican candidate Donald Trump. The Rent Is Too Damn High Party Web site announced in 2018 that McMillan would come out of retirement to make a fourth run for governor.
context_section_description: For the 2010 campaign, McMillan filed petitions to appear on the Democratic primary ballot and the Rent Is Too Damn High line. However, he put very little effort into the Democratic petitions, and the vast majority of the 13,350 signatures bearing his name were collected by Randy Credico, who had partnered with McMillan for a joint Democratic petition. Credico had counted on McMillan to collect 10,000 signatures to put his total at over 20,000, above the 15,000 required to get onto the ballot, but McMillan never followed through, leaving both candidates short of the necessary signatures to force a Democratic primary against state Attorney General Andrew Cuomo, who was thus unopposed. Credico, in response, called McMillan a "jack-off" and a "sorry ass", accusing him of "working against me", "turn[ing] in a wagonload of blank pages and then [leaving] Albany in brand new automobiles." McMillan did file the necessary signatures to get onto the "Rent Is 2 Damn High" line; the petitions were technically invalid because they did not include a lieutenant governor candidate, but McMillan was allowed onto the ballot anyway because nobody challenged the petitions.
  During an appearance at a 2010 gubernatorial debate in which McMillan figured prominently, he stated his views on gay marriage, by saying "The Rent Is Too Damn High Party believes that if you want to marry a shoe, I'll marry you." After the debate, McMillan garnered significant attention from the media.
  McMillan, perceived by many as a protest vote, garnered 41,129 votes (0.88%), enough to finish in fifth place out of seven, compared to winning Andrew Cuomo's 2.5 million votes and second-place Carl Paladino's 1.4 million votes. McMillan gained almost as many votes as Libertarian Party candidate Warren Redlich (48,359 votes), and nearly double the votes of Anti-Prohibition Party candidate Kristin M. Davis (20,421 votes).
  Regarding his use of black gloves during the debate, "I'm a war vet," McMillan said. "Don't forget I was in Vietnam for two and half years and I have three Bronze Stars, but the chemicals of Agent Orange — dioxin and a lot of other chemicals mixed up — I would get sick. When I get home tonight, I know I'm not going to be able to breathe if I take them off. It could be psychological, I don't know, but I just put em on and wear them anyway."
  McMillan's gubernatorial campaign was the subject of an independent, feature-length documentary titled DAMN!. Filmmakers Aaron Fisher-Cohen and Kristian Almgren documented McMillan throughout his campaign for Governor of New York, as well as the events immediately following McMillan's loss of the election. The film was an official selection at the Little Rock Film Festival in Arkansas, as well as at the Brooklyn Film Festival, but did not officially premiere until August 2011.
caption: Jimmy McMillan in 2009
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