page_title: Korean baked goods
section_title: Franchises
hierarchical_section_title: Korean baked goods / Franchises
caption_attribution_description: 파리바게뜨, 서울특별시 영등포구 대림3동에 있는 가맹점.
context_page_description: Korean baked goods consist of Korean-style bread, buns, pastries, cakes, and snacks. Korean bread did not enter Korean diets or become a mainstream staple until the late 1980s. To a large extent, bread was not part of Korean cuisine, other than some types of traditional steamed bread that were made of mixed rice flour and wheat. Korean breads were first introduced to the mainstream market in the 1980s with the establishment of the bakery chain Paris Crosissant. The items that were introduced to the Korean market aimed to introduce a French-inspired type of bread that would simultaneously satisfy a Korean taste palette. Hence, the type of bread and buns that were created were a fusion of Western technique and Korean flavours. Western fused breads are a growing phenomena across Asia and as new Asian bakery chains grew in their home countries, they have simultaneously entered international markets.
context_section_description: Franchises Paris Baguette and Tous Les Jours are leaders in the Korean baked goods market. The first Paris Baguette Korea opened in South Korea in 1988 by the SPC Group. As of 2018, Paris Baguette had over 3,316 stores in South Korea and has launched 185 stores internationally in countries such as China, Vietnam, Singapore and France.  Paris Baguette is still the largest chain in South Korea and holds 80% of the market share. Subsidiaries of SPC Group, such as Samlip General Food, include the largest manufacturers of packaged baked goods in South Korea. The diverse product range and growing expansion of the company is a tribute to its growing success. Paris Baguette was also ranked number one for brand recognition and brand power.
  Tous Les Jours was established by the CJ Group in 1996 and has over 1300 locations in Asia and the USA. Tous Les Jours accounts for about one-fifth of the market share.
  The popularity of baked goods in Korea and Korean peoples affinity for all things trendy, has allowed for some foreign bakeries to enter the market. French chains like Brioche Doree and Gontran Cherrier, as well as New York-based Magnolia Bakery are among the overseas chains entering the local market.
  Brioche Doree opened in 2013 in South Korea using ingredients directly shipped from France. Despite being relatively more expensive than its competitors, people still frequent their stores for the authenticity of their products.
  The remainder of the market not operated by conglomerates are local, independent bakeries known as "동네빵집; dongneh ppangchib; 'town bakeries'".
  Bakeries selling Asian style breads can be found all over the world and some of largest chains today include Grupo Bimbo, BreadTalk Group and Yamazaki Baking.  The Chinese market is fast becoming the largest consumers of baked goods since foreign bakeries entered the market in the 1990s. Since then, businesses trying to reach success in China, like in other Asian markets, have aimed to strike a balance between making breads that look like Western baked goods but are filled with cream and are sweet and buttery in flavour. In another area, the market is trying to reach consumers that are more health conscious and thus certain bakeries like Brioche Doree produce breads that  have less oil and less sugar but still have cream and cheese filling to meet consumers' requirements and taste preferences.
caption: Paris Baguette (1988), the leading South Korean bakery chain
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