page_title: In the Zone
section_title: Release and promotion
hierarchical_section_title: In the Zone / Release and promotion
caption_attribution_description: English: Me Against the Music
context_page_description: In the Zone is the fourth studio album by American singer Britney Spears, released on November 12, 2003 through Jive Records. Its eclectic music incorporates pop, dance, hip hop, crunk, house, electropop, bhaṅgṛā
  and R&B styles with instrumentation from techno beats, guitars, drums, synthesizers, strings and Middle Eastern musical instruments. Its themes range from love, dancing and in the case of songs such as "Touch of My Hand", sex and masturbation. Contributions to the album's production came from a wide range of producers, including Bloodshy & Avant, R. Kelly, Trixster, Moby, Guy Sigsworth and The Matrix.
  With the conclusion of the Dream Within a Dream Tour in July 2002 and the end of her relationship with Justin Timberlake, Spears planned to take a six-month break from her career; however, work for In the Zone began later that November. She began writing songs for the album while touring internationally, despite not knowing the direction of the album. She experimented with different producers, trying to find those with whom she had chemistry. The first song recorded was "Touch of My Hand", which Spears claims set the mood for the album.
context_section_description: In the Zone was first released in Italy and the United Kingdom on November 12, 2003, and was released in the United States on November 18. In November 2003, Barry Weiss spoke to Billboard and said that In the Zone was being promoted in a worldwide level, exhausting areas such as print and electronic media, television, radio and video to raise awareness of the album's release. In addition, Jive worked with lifestyle marketer the Karpel Group to market the album to the gay community. Other broader-based marketing efforts included a tie-in with marketing company LidRock, where after ordering a soda at Sbarro, customers received a cup featuring the artwork and a three-inch disc in the lid featuring "Brave New Girl" and songs by two other artists. In December 2003, an updated LidRock disc included a remix of "Me Against the Music" without Madonna, as well as songs by fellow Jive acts Nick Cannon and Bowling for Soup. Regal Theaters also showed a short film that included footage of the making of Spears's music videos. Two national TV advertising campaigns began on November 1, 2003, one with a teaser ad in American comedy show Saturday Night Live and another exclusively on MTV. No sponsored cross-marketing campaigns were planned, as Larry Rudolph explained, "[This time] it's going to be more about the music than about corporate tie-ins." In terms of international exposure, during a fourth-month period Spears was featured in seven mini TV-specials and more than one-hundred and fifty interviews outside the US.
  Spears first performed "Me Against the Music" at the 2003 NFL Kickoff Live on September 4, 2003 at the National Mall. The performance segued into a medley of "...Baby One More Time" and "I'm a Slave 4 U", which included pyrotechnics. On September 14, 2003, Spears played a surprise concert at Rain Nightclub in the Palms Casino Resort, and performed "Me Against the Music", "Breathe on Me" and a medley of "...Baby One More Time" and "I'm a Slave 4 U". On October 18, 2003, Spears performed "Me Against the Music" and "Everytime" during the twenty-ninth season of Saturday Night Live. Spears opened the November 2003 American Music Awards telecast with a performance of "Me Against the Music". On November 17, 2003, a concert special titled Britney Spears: In the Zone aired on American Broadcasting Company (ABC). The following day, she performed "Me Against the Music" and "(I Got That) Boom Boom" on the American music show TRL at Times Square. "Me Against the Music" was also performed on American late-night show The Tonight Show with Jay Leno and American morning show Live with Regis and Kelly on November 17 and 24, 2003. She performed "Toxic", "Breathe on Me" and "Me Against the Music" as the headliner of the Jingle Ball on December 8, 2003, at the Staples Center. On January 24, 2004, Spears opened the 2004 NRJ Music Awards with a performance of "Toxic". In June 2004, Spears performed "Everytime" at the British music chart show Top of the Pops.
  The Onyx Hotel Tour, which promoted In the Zone, was the fourth concert tour by Britney Spears. A tour to promote the album was announced in December 2003.  Its original name was the In the Zone Tour, but Spears was sued for trademark infringement and banned from using the phrase 'in the zone'. Spears felt inspired to create a show with a hotel theme which she later mixed with the concept of an onyx stone. The stage, inspired by Broadway musicals, was less elaborate than her previous tours. The setlist was composed mostly by songs from In the Zone as well as some of her past songs reworked with different elements of jazz, blues and Latin percussion. Tour promoter Clear Channel Entertainment marketed the tour to a more adult audience than her previous shows while sponsor MTV highly promoted the tour on television shows and the network's website. The tour was divided into seven segments: Check-In, Mystic Lounge, Mystic Garden, The Onyx Zone, Security Cameras, Club and the encore. Check-In displayed performances with dance and advanced in the hotel theme. Mystic Lounge featured an homage to Caba
caption: Spears ending The Onyx Hotel Tour with a performance of "Me Against The Music".
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