Document:

THIS
NOTE AND THE SECURITIES ISSUABLE UPON THE CONVERSION HEREOF HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933. THEY MAY
NOT BE SOLD, OFFERED FOR SALE, PLEDGED, HYPOTHECATED, OR OTHERWISE TRANSFERRED EXCEPT PURSUANT TO (i) A REGISTRATION STATEMENT
RELATING TO THE SECURITIES WHICH IS EFFECTIVE UNDER THE SECURITIES ACT, (ii) A NON-US PERSON IN AN OFFSHORE TRANSACTION IN ACCORDANCE
WITH RULE 903 OR RULE 904 (AS APPLICABLE) OF REGULATION S UNDER THE SECURITIES ACT, (iii) RULE 144 PROMULGATED UNDER THE SECURITIES
ACT OR (iv) AN OPINION OF COUNSEL OR OTHER EVIDENCE SATISFACTORY TO THE COMPANY AND ITS COUNSEL THAT AN EXEMPTION FROM THE REGISTRATION
REQUIREMENTS OF THE SECURITIES ACT OR ANY APPLICABLE STATE LAWS IS AVAILABLE.

 

XcelMobility,
Inc.

 

CONVERTIBLE
PROMISSORY NOTE

 

	May
    6, 2016	$1,000,000.00

 

XcelMobility,
Inc., a Nevada corporation (the “Company”), for value received, promises to pay to the order of Biz Wit Holdings
Ltd., a company organized under the laws of the British Virgin Islands (the “Holder”), the sum of USD $1,000,000.00,
or the aggregate unpaid principal balance of all amounts outstanding hereunder, whichever is less (the “Principal”),
plus simple interest thereon from the date first set forth above until paid at an annual interest rate equal to the lower of five
percent (5%) or the lowest rate permissible by law, and in accordance with the provisions of Section 2 below. Principal
and interest hereof will be paid or converted pursuant to the terms hereof.

 

The
following is a statement of the rights of the Holder and the conditions to which this Note is subject, and to which the Holder,
by the acceptance of this Note, agrees:

 

1.Definitions.
As used in this Note, the following terms, unless the context otherwise requires, have the following meanings:

 

1.1“Company”
will mean XcelMobility, Inc. and will include any corporation, partnership, limited liability company or other entity that will
succeed to or assume the obligations of the Company under this Note.

 

1.2“Holder”
will mean any person who will at the time be the registered holder of this Note.

 

2.Payment
of Principal and Interest; Conversion

 

2.1Interest
shall be computed on the basis of a year of 365 days for the actual number of days elapsed and shall be paid on the date of each
conversion or prepayment of any outstanding Principal hereunder and on the Maturity Date (as defined below).

 

2.2The
Company may prepay, at its option, all or any part of the Debt at any time and from time to time prior to the Maturity Date in
full satisfaction and accord of the Company’s obligations under this Note. Any prepayment shall be credited first to accrued
but unpaid interest and the balance to Principal, and interest shall cease to accrue on the amount of Principal so paid.

 

    	 	 	 

     

    

 

2.3At
any time prior to August 6, 2016, Holder at its option and upon prior written notice to the Company, may convert in whole or in
part the Debt into shares of common stock, par value $0.001 per share, of the Company (the “Common Stock”)
at the then applicable Conversion Price. The “Conversion Price” shall initially be $0.001, but shall be subject
to adjustment as set forth in Section 4.1 below for any stock dividend, stock split, reverse stock split, reclassification, recapitalization
or other similar event after the date hereof.

 

2.4On
December 31, 2016 (the “Maturity Date”), all outstanding Principal, accrued and unpaid interest thereon (the
“Debt”) shall be due hereunder.

 

2.5In
the event of a conversion of this Note, the Holder will surrender the original copy of this Note for conversion at the principal
office of the Company at the time of such closing. Holder agrees to execute all necessary documents in connection with the conversion
of this Note. If upon such conversion of this Note a fraction of a share would result, then the Company will round up to the nearest
whole share.

 

2.6If
this Note is physically surrendered for conversion as required by this Section 2 and the outstanding Principal of this Note is
greater than the Principal portion of the Debt being converted, then the Company shall as soon as practicable and in no event
later than five (5) business days after receipt of this Note issue and deliver to the Holder a new Note representing the outstanding
Principal not converted.

 

3.Issuance
of Consideration on Conversion. As soon as practicable after a conversion of this Note pursuant to Section 2 and receipt of
the original Note and related documents, but in no event later than five (5) trading days, the Company at its expense will cause
to be issued in the name of and delivered to the Holder, a certificate or certificates for the number of shares of securities
to which the Holder will be entitled on such conversion (bearing such legends as may be required by applicable state and federal
securities laws in the opinion of legal counsel for the Company), together with any other securities and property, if any, to
which the Holder is entitled on such conversion under the terms of this Note.

 

4.Adjustment
Provisions. The number and character of shares of common stock issuable upon conversion of this Note and the Conversion Price
therefor, are subject to adjustment upon occurrence of the following events:

 

4.1Adjustment
for Stock Splits, Stock Dividends, Recapitalizations, etc. The Conversion Price of this Note shall be adjusted to reflect
any stock dividend, stock split, reverse stock split, reclassification, recapitalization or other similar event affecting the
number of outstanding shares of common stock.

 

4.2Adjustment
for Reorganization, Consolidation, Merger. In the event (a) of any reorganization of the Company, (b) the Company consolidates
with or merges into another entity, (c) the Company sells all or substantially all of its assets to another entity and then distributes
the proceeds to its shareholders, or (d) the Company issues or otherwise sells securities representing more than 50% of the voting
power of the Company in a single or series of related transactions immediately after giving effect to such transaction or series
of related transaction (each of such events shall be referred to herein as a “Liquidation Event”), then, and
in each such case, the Holder, upon the conversion of this Note at any time after the consummation of any Liquidation Event shall
be entitled to receive, in lieu of the stock or other securities and property receivable upon the conversion of this Note prior
to such consummation, the stock or other securities or property to which the Holder would have been entitled upon the consummation
of such Liquidation Event if the Holder had converted this Note immediately prior thereto, all subject to further adjustment as
provided in this Note, and the successor or purchasing entity in a Liquidation Event (if other than the Company) shall duly execute
and deliver to the Holder a supplement hereto acknowledging such entity’s obligations under this Note.

 

    	 	2	 

     

    

 

4.3No
Change Necessary. The form of this Note need not be changed because of any adjustment in the Conversion Price.

 

5.Representations
and Acknowledgments of the Holder. The Holder hereby represents, warrants, acknowledges and agrees that:

 

5.1The
Holder represents and warrants to, and covenants with, the Company that: (a) the Holder is an “accredited investor”
as defined in Rule 501 of Regulation D under the Act and that the Investor is knowledgeable, sophisticated and experienced in
making, and is qualified to make decisions with respect to investments in securities presenting an investment decision like that
involved in the purchase of this Note and the Common Stock issuable upon conversion of this Note (together, the “Securities”),
including investments in securities issued by the Company and investments in comparable companies, and has requested, received,
reviewed and considered all information it deemed relevant in making an informed decision to purchase the Securities; (b) the
Holder has carefully read and fully understands the risks involved with an investment in the Company, (c) the Holder is acquiring
the Securities in the ordinary course of business and for the Holder’s own account for investment only and with no present
intention of distributing any of such Securities or any arrangement or understanding with any other persons regarding the distribution
of such Securities; and (d) the Holder will not, directly or indirectly, offer, sell, pledge, transfer or otherwise dispose of
(or solicit any offers to buy, purchase or otherwise acquire or take a pledge of) any of the Securities except in compliance with
the Securities Act of 1933, as amended (the “Act”), applicable state securities laws and the respective rules
and regulations promulgated thereunder.

 

5.2The
Holder has had the opportunity to ask questions of, and to receive answers from, appropriate executive officers of the Company
with respect to the terms and conditions of the transactions contemplated hereby and with respect to the business, affairs, financial
condition and results of operations of the Company. The Holder has had access to such financial and other information as is necessary
in order for the Holder to make a fully informed decision as to investment in the Company, and has had the opportunity to obtain
any additional information necessary to verify any of such information to which the Holder has had access.

 

5.3The
Holder further represents and warrants that the Holder has such business or financial expertise as to be able to protect the Holder’s
own interests in connection with the purchase of the Securities.

 

5.4The
Holder’s investment in the Company represented by the Securities is highly speculative in nature and is subject to a high
degree of risk of loss in whole or in part; the amount of such investment is within the Holder’s risk capital means and
is not so great in relation to the Holder’s total financial resources as would jeopardize the financial condition of the
Holder in the event such investment were lost in whole or in part.

 

5.5The
Holder acknowledges, represents and agrees that no action has been or will be taken in any jurisdiction outside the United States
by the Company that would permit an offering of the Securities, or possession or distribution of offering materials in connection
with the issuance of the Securities, in any jurisdiction outside the United States where legal action by the Company for that
purpose is required. The Holder will comply with all applicable laws and regulations in each foreign jurisdiction in which it
purchases, offers, sells or delivers Securities or has in its possession or distributes any offering material, in all cases at
its own expense.

 

    	 	3	 

     

    

 

5.6The
Holder understands that the issuance of the Securities to the Holder has not been registered under the Act in reliance upon one
or more specific exemptions therefrom, including Regulation D and/or Regulation S, which exemption depends upon, among other things,
the accuracy of the Holder’s representations. The Holder understands that the Securities must be held indefinitely unless
subsequently registered under the Act and qualified under applicable state securities laws, or unless an exemption from such registration
and qualification requirements is otherwise available. The Holder acknowledges that the Company has no obligation to register
or qualify the Securities for resale. The Holder acknowledges that the Company will refuse to register any transfer of Securities
that is not made in accordance with the provisions of Regulation S, registered pursuant to the Act or otherwise exempt from such
registration. The Holder further acknowledges that if an exemption from registration or qualification is available, it may be
conditioned on various requirements including, but not limited to, the time and manner of sale, the holding period for the Securities,
and requirements relating to the Company which are outside of the Holder’s control, and which the Company is under no obligation
and may not be able to satisfy. Holder has been independently advised as to the applicable holding period imposed in respect of
the Securities by securities legislation in the jurisdiction in which the undersigned resides and confirms that no representation
has been made respecting the applicable holding periods for the Securities in such jurisdiction and it is aware of the risks and
other characteristics of the Securities and of the fact that the undersigned may not resell the Securities except in accordance
with applicable securities legislation and regulatory policy.

 

5.7For
purposes of compliance with the Regulation S exemption for the offer and sale of the Securities to non-U.S. Persons, if the Holder
is not a “U.S. Person,” as such term is defined in Rule 902(k) of Regulation S,1 the Holder represents
and warrants that the Holder is a person or entity that is outside the United States, and further represents and warrants as follows:

 

 

	1	Regulation
    S provides in part as follows:
	 	 
	 	1.
    “U.S. person” means: (i) any natural person resident in the United States; (ii) any partnership or corporation
    organized or incorporated under the laws of the United States; (iii) any estate of which any executor or administrator is
    a U.S. person; (iv) any trust of which any trustee is a U.S. person; (v) any agency or branch of a foreign entity located
    in the United States; (vi) any non-discretionary account or similar account (other than an estate or trust) held by a dealer
    or other fiduciary for the benefit or account of a U.S. person; (vii) any discretionary account or similar account (other
    than an estate or trust) held by a dealer or other fiduciary organized, incorporated, or (if an individual) resident in the
    United States; and (viii) any partnership or corporation if: (A) organized or incorporated under the laws of any foreign jurisdiction;
    and (B) formed by a U.S. person principally for the purpose of investing in securities not registered under the Securities
    Act of 1933, as amended, unless it is organized or incorporated, and owned, by accredited investors (as defined in Rule 501(a))
    who are not natural persons, estates or trusts.
	 	 
	 	2.
    The following are not “U.S. persons”: (i) any discretionary account or similar account (other than an estate or
    trust) held for the benefit or account of a non-U.S. person by a dealer or other professional fiduciary organized, incorporated,
    or (if an individual) resident in the United States; (ii) any estate of which any professional fiduciary acting as executor
    or administrator is a U.S. person if: (A) an executor or administrator of the estate who is not a U.S. person has sole or
    shared investment discretion with respect to the assets of the estate; and (B) the estate is governed by foreign law; (iii)
    any trust of which any professional fiduciary acting as trustee is a U.S. person, if a trustee who is not a U.S. person has
    sole or shared investment discretion with respect to the trust assets, and no beneficiary of the trust (and no settlor if
    the trust is revocable) is a U.S. person; (iv) an employee benefit plan established and administered in accordance with the
    law of a country other than the United States and customary practices and documentation of such country; (v) any agency or
    branch of a U.S. person located outside the United States if: (A) the agency or branch operates for valid business reasons;
    and (B) the agency or branch is engaged in the business of insurance or banking and is subject to substantive insurance or
    banking regulation, respectively, in the jurisdiction where located; and (vi) the International Monetary Fund, the International
    Bank for Reconstruction and Development, the Inter-American Development Bank, the Asian Development Bank, the African Development
    Bank, the United Nations, and their agencies, affiliates and pension plans, and any other similar international organizations,
    their agencies, affiliates and pension plans.

 

    	 	4	 

     

    

 

(a)The
Holder is not acting and purchasing (or proposes to purchase) the Securities on behalf of any other persons, entities or accounts
and is not acquiring the Securities for the account or benefit of a U.S. Person. Holder represents and warrants that the Holder
is not a “U.S. Person” (as defined in Rule 902(k) under the Act) and was located outside the United States at the
time any offer to buy the Securities was made and at the time the buy offer was originated by the undersigned.

 

(b)If
the Holder is a legal entity, it has not been formed specifically for the purpose of investing in the Company.

 

(c)The
Holder hereby represents that he, she or it has satisfied and fully observed the laws of the jurisdiction in which he, she or
it is located or domiciled, in connection with the acquisition of the Securities, including (i) the legal requirements of the
Holder’s jurisdiction for the acquisition of the Securities, (ii) any foreign exchange restrictions applicable to such acquisition,
(iii) any governmental or other consents that may need to be obtained, and (iv) the income tax and other tax consequences, if
any, which may be relevant to the holding, redemption, sale, or transfer of the Securities; and further, the Holder agrees to
continue to comply with such laws as long as he, she or it shall hold the Securities.

 

(d)To
the knowledge of the Holder, without having made any independent investigation, neither the Company nor any person acting for
the Company, has conducted any “directed selling efforts” in the United States as the term “directed selling
efforts” is defined in Rule 902 of Regulation S, which, in general, means any activity undertaken for the purpose of, or
that could reasonably be expected to have the effect of, conditioning the marketing in the United States for any of the Securities
being offered. Such activity includes, without limitation, the mailing of printed material to investors residing in the United
States, the holding of promotional seminars in the United States, and the placement of advertisements with radio or television
stations broadcasting in the United States or in publications with a general circulation in the United States, which discuss the
offering of the Securities. To the knowledge of the Holder, the Securities were not offered to the undersigned through, and the
undersigned is not aware of, any form of general solicitation or general advertising, including without limitation, (i) any advertisement,
article, notice or other communication published in any newspaper, magazine or similar media or broadcast over television or radio,
and (ii) any seminar or meeting whose attendees have been invited by any general solicitation or general advertising.

 

(e)The
Holder will offer, sell or otherwise transfer the Securities, only (i) pursuant to a registration statement that has been declared
effective under the Act, (ii) pursuant to offers and sales that occur outside the United States within the meaning of Regulation
S in a transaction meeting the requirements of Rule 904 (or other applicable Rule) under the Act, or (iii) pursuant to another
available exemption from the registration requirements of the Act, subject to the Company’s right prior to any offer, sale
or transfer pursuant to clauses (ii) or (iii) to require the delivery of an opinion of counsel, certificates or other information
reasonably satisfactory to the Company for the purpose of determining the availability of an exemption.

 

6.Miscellaneous.

 

6.1Waiver
and Amendment. Any provision of this Note may be amended, waived or modified only upon the written consent of the Company
and the Holder.

 

6.2Restrictions
on Transfer. This Note may only be transferred in compliance with applicable U.S. state and federal laws. All rights and obligations
of the Company and the Holder will be binding upon and benefit the successors, assigns, heirs, and administrators of the parties.

 

    	 	5	 

     

    

 

6.3Company
Representation. The Company represents to the Holder that the Company is a corporation duly organized, validly existing, authorized
to exercise all its corporate powers, rights and privileges, and in good standing in the State of Nevada and has the corporate
power and corporate authority to own and operate its properties and to carry on its business as now conducted; all corporate action
on the part of the Company, its officers, directors, and shareholders necessary for the authorization, execution, delivery, and
performance of all obligations under this Note have been taken; this Note constitutes a legally binding and valid obligation of
the Company enforceable in accordance with its terms, except to the extent that such enforcement may be subject to applicable
bankruptcy, insolvency, reorganization, arrangement, moratorium, fraudulent conveyance or other laws or court decisions relating
to or affecting the rights of creditors generally, and such enforcement may be limited by equitable principles of general applicability.

 

6.4No
Assignment. Holder may not transfer or assign all or any part of this Note except upon prior written notice to the Company
and with the Company’s prior written consent, which consent shall not be unreasonably withheld; except that Holder may transfer
this Note or part thereof to any of its affiliates.

 

6.5Governing
Law. This Note will be governed by the laws of the State of Nevada (U.S.A.) applicable to contracts between Nevada residents
wholly to be performed in Nevada, U.S.A..

 

    	 	6	 

     

    

 

IN
WITNESS WHEREOF, the Company has caused this Note to be issued as of the date first above written.

 

	 	XcelMobility,
    Inc.
	 	a
    Nevada corporation 
	 	 
	 	By:
    	 
	 	 	Renyan
    Ge
	 	 	Chief
    Executive Officer 

 

Agreed
and Accepted by the Holder:

 

Biz
Wit Holdings Ltd.

a
British Virgin Islands company

 

	By:
    	 	 
	 	Zhixiong
    Wei	 
	 	President	 

 

    	 	7SPIRAL
TOYS INC.

 

July
17, 2015

 

VIA
ELECTRONIC MAIL

 

Mr.
Akio Ariura

P.O.
Box 2838

Mission
Viejo, CA 92690

 

Dear Akio:

 

Please
accept this letter as an offer of employment with Spiral Toys Inc. (the “Company”). This offer is conditioned upon
your execution of confidentiality agreement and approval by the Company’s Board of Directors (the “Board”).
The terms the Company is offering are as follows:

 

Position:
Effective as of July 20, and subject to the approval of the Board you will be employed on a full-time basis as the Company’s
Chief Financial Officer. You will report to the Company’s Chief Executive Officer. You will be a full-time employee.

 

Pay
Rate: You will be paid at the rate of $150,000 per year and will be paid in installments in accordance with the Company’s
normal and customary payroll practices (subject to normal required withholding). Currently, employees are paid on the first and
the fifteenth day of each month.

 

Other
Compensation: As soon as practicable following the date you begin your employment, the Company will recommend to the Board
at its first regularly scheduled meeting, a grant of restricted shares of the Company’s common stock (the “Restricted
Stock”) from the Company’s Amended and Restated 2015 Equity Incentive Plan (the “Plan”) having a value
of 500,000 shares having a present value of $275,000. The fair market value of the Restricted Stock will be determined in accordance
with the terms of the Plan and the Restricted Stock will be subject to the terms and conditions of the Plan and a Restricted Stock
Agreement to be executed by you. The Company will recommend to the Board that the Restricted Stock be subject to the following
vesting schedule: one-half of the shares of Restricted Stock will vest on the first anniversary of the date on which you begin
your employment and one-half of the shares of Restricted Stock will vest on the second anniversary of the date on which you begin
your employment, provided that you remain an employee of the Company on all such vesting dates. If the Company is successful in
listing its common stock on The NASDAQ Stock Market or another national stock exchange, or if a Change in Control (as defined
in the Plan) occurs, all unvested shares of the Restricted Stock will immediately vest.

 

Health
Insurance Benefits: We will pay you an amount not to exceed $1,200 per month for your purchase of health insurance benefits
(the “Benefit Payment”).

 

    	 	 	 

     

    

 

Performance
Evaluation: Unless there is a reason to do so sooner, on or about six months from the date on which you begin your employment,
the [Chief Executive Officer and/or the Company’s Board of Directors] will meet with you to discuss and evaluate your performance.

 

Employee
At-Will: You will be an employee at will. Both you and the Company will be entitled to terminate your employment for any reason
or for no reason. Upon termination of your employment, unless we agree in writing to another arrangement, you will be entitled
to receive (i) any accrued and unpaid compensation earned up to and including the date of your termination and (ii) that portion
of the Benefit Payment earned up to and including the date of your termination. Although your job duties, title, compensation
and benefits, as well as the Company’s personnel policies and procedures, may change from time to time, the “at will”
nature of your employment may only be changed in an express written agreement signed by you and a duly authorized officer of the
Company (other than you).

 

If
the terms set forth above correctly reflect your understanding about the position we are offering you, please countersign this
letter at the space below and return it, via e-mail, to the undersigned at mmeyers@spiraltoys.com. You will have a period of three
business days to accept this offer of employment. If we do not receive your acceptance by 5:00 p.m. Pacific time on July 25, 2015,
this offer will terminate.

 

	 	Very truly yours, 
	 	 
	 	SPIRAL TOYS INC.
	 	 
	 	 	Digitally signed by Mark Meyers
	 	By:	
        Mark Meyers
        

         
	
        DN,cn=MarkMeye,s, o,ou,

        _email=mmeyers@spiraltoys.c? '
        c=US

	 	 	 	Date:2015.07.17 15:17:30 -0700
	 	 	Mark Meyers, Chief Executive Officer

 

July
11, 2015

 

I,
Akio Ariura, have read the above offer of employment and accept it without condition. I will be available to begin work on
July 17, 2015.

 

	 	/s/
    Akio Ariura

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