Document:

Amended and Restated Exclusive Purchase Right Agreement

 Exhibit 10.24 
  
 Amended and Restated Exclusive Purchase Right Agreement 
  

			
	eLong.Inc (hereinafter “Party A”)
	 Registered  Address:
	  	4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman
Islands.
	
	Qu Zhi (hereinafter “Party B”)
	 Registered  Address:
	  	Room 2004 No.3 Building, Dushijingdian Garden, Gaobeidianbei Street, Chaoyang District, Beijing
	 Identity No.:
	  	11010897307116344
	
	Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Party C”)
	 Registered  Address:
	  	203, B Xingke Mansion, 10 Jiuxianqiao Road,
Chao Yang District, Beijing.
	 Legal  representative:
	  	Tang Yue
	
	eLongNet Information Technology (Beijing) Co., Ltd. (hereinafter “Party D”)
	 Registered  Address:
	  	10 Jiuxianqiao Road, Chaoyang District, Beijing.
	Legal  Representative:	  	Tang Yue

  
 WHEREAS: 
  
 1.    Party A is a company registered and established in Cayman
Islands; Party B is a PRC resident; Party C is a limited liability company established and validly existing in accordance with PRC laws, and of which 25% equity interest is held by Party B; Party D is a wholly foreign owned enterprise established
and validly existing in accordance with PRC laws, and is a wholly owned company of Party A. 
  
 2.    “Agreement” was entered into by and between Party B and Party D dated as of August 22, 2003, and according to which Party D provided to Party B funds for Party B to invest in Party C;
“Subscribing Agreement” (hereinafter “the Original Subscribing Agreement”) was entered into by and between Party B and Party D dated as of August 23, 2003, and according to which Party B offered Party D the right to exclusively
purchase Party C’s equity interest held by Party B at a price of RMB125,000, and Party D paid RMB1 to Party A as a consideration. 
  
 3.    “Loan Agreement” (hereinafter “Loan Agreement”) was entered into by and between Party A and Party B dated as of March
5, 2004, and according to which Party A provided a loan to Party B to refund to Party D for the funds and investment made by Party D. 
  
 4.    Party B is willing to grant to Party A the subscribing right of Party C’s equity interest held by Party B, and in the meantime, Party
D and Party B agree to unconditionally terminate the terms and conditions under the Original Subscribing Agreement in order for Party A to enjoy the subscribing right of the equity interest held by Party B under the terms and conditions hereof. The
parties agree to sign agreement on March 5, 2004 and make it substitute the Original Subscribing Agreement. 
  
 5.    The parties agree to conduct the following amendment and restatement on the agreement 
  

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 NOW, THEREFORE, the parties hereby agree on July 20, 2004 as follows: 
  
 Chapter One.    Purchases and Sale of Equity Interest

  
 1.1    Authorizations 
  
 Party B hereby irrevocably delivers to Party A, under the laws of the PRC, an
irrevocable sole authority (“Purchase Right of Equity Interest”) of, following the steps decided by Party A, and the price specified in Item 1.3 of this Agreement, purchasing by Party A or by one or more persons designated by Party A (the
“Designated Persons”) at any time from Party B of its all or part of the equity interest of Party C. Besides Party A and the Designated Persons, any third party does not have such Purchase Right of Equity Interest. Party C hereby agrees
the delivery of Purchase Right of Equity Interest from Party B to Party A. As specified in this and this agreement, the “person” has the meaning of a person, corporation, joint venture, partnership, enterprise, trust or non-corporation
organization. 
  
 1.2    Steps 
  
 Upon and subject to the laws and regulations of PRC, Party A may send a written notice
(the “Notice of Purchase of Equity Interest”) to Party B upon its performance of purchase to explain in detail the way of purchase. 
  
 1.3    Purchase Price 
  
 Except as requested by law to evaluate, the price of the purchased equity interest (“Purchase Price”) shall be an equivalent of the actual amount of the
purchased equity interest contributed by Party B. 
  
 1.4    Transfer of the Purchased Equity Interest 
  
 Every time upon Party A’s performance of the Purchase Right of Equity Interest: 
  
 (a)    Party B shall supervise and urge Party C to convene the shareholders meeting, and during the meeting, to pass the
decision or resolution to transfer the equity interest from Party B to Party A and/or the Designated Persons; 
  
 (b)    Party B shall, upon the terms and conditions of this Agreement and the Notice of Purchase of Equity Interest, enter into
a equity interest transfer agreement with Party A (or, in applicable situation, the Designated Persons); and 
  
 (c)    The related parties shall execute all other requisite contracts, agreements or documents, acquire all requisite approval
and consent of the government, and, without any security interest, perform all requisite action to transfer the valid ownership of the purchased equity interest to Party A and/or the Designated Person, and to cause Party A and/or the Designated
Person to be the registered owner of the purchased equity interest. For this and this agreement, “Security Interest” has the meaning of security, mortgage, right or interest of the third party, any purchase right of equity interest, right
of acquisition, prior purchase right, right of set-off, ownership detainment or other security arrangements. To further define the meaning, it does not include any security interest subject to this Agreement or the equity interest pledge contract of
Party B. As described in this and this agreement, “the Equity Interest Pledge Agreement of Party B” has the meaning of the Equity Interest Pledge Agreement entered into by Party D and Party B dated as of the execution date of this
Agreement. According to the said agreement, to secure Party C to perform the obligations subject to the Exclusive Technology Service Agreement entered into between Party C and Party D, Party B pledges all its equity interest in Party C to Party D.

  

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 1.5    Payment 
  
 Whereas contemplated in the Loan Agreement, any proceeds gained by Party B from the transfer of its equity interest in Party C shall
be used, according to the Loan Agreement, as the payment to its loan borrowed from Party A. Therefore, except otherwise other arrangement shall be applied according to the applicable law, upon the performance of the Purchase Right of Equity Interest
by Party A, the Purchase Price shall be used as the payment for the principal as well as the interests from Party B to Party A subject to the loan. Party A does not need pay the Purchase Price to Party B anymore. 
  
 Chapter Two.    Promises Relating Equity
Interest 
  
 2.1    Promises Relating Party C 
  
 Party B and Party C hereby promise: 
  
 (a)    Without prior written consent by Party A, not, in any form, to complement, change or renew the Articles of the Association of Party C, to increase or decrease registered capital of the corporation, or to change
the structure of the registered capital in any other forms; 
  
 (b)    Following kind finance and business standard and tradition, to maintain the exist of the corporation, prudently and effectively operate business and process affairs; 
  
 (c)    Without prior written consent by Party A,
not, dated from the execution date of this Agreement, to sale, transfer, mortgage or dispose in any other form any assets, legitimate or beneficial interest of business or income of Party C, or to approve any other security interest set on it;

  
 (d)    Without prior written notice
by Party A, no debt shall take place, be inherited, be guaranteed, or be allowed to exist, with the exception of: (i) debt from normal or daily business but not from borrowing; and (ii) debt having been disclosed to Party A or having gained written
consent from Party A; 
  
 (e)    To
normally operate all business to maintain the asset value of Party C, without doing or otherwise any action that sufficiently affects the operation and asset value; 
  
 (f)    Without prior written consent by Party A, not to enter into any material contract, with the
exception of the contract entered into during the normal business (as in this paragraph, a contract with a value more than a hundred thousand Yuan (RMB 100,000) shall be deemed as a material contract); 
  
 (g)    Without prior written consent by Party A,
not to provide loan or credit loan to anyone; 
  
 (h)    Upon the request of Party A, to provide all operation and finance materials relevant to Party C; 
  
 (i)    Without prior written consent by Party A, Party C shall not to merger or associate with any person, or purchase any
Person or invest in any Person; 
  
 (j)    To notify Party A immediately the occurrence or the probable occurrence of the litigation, arbitration or administrative procedure related to the assets, business and income of Party C; 
  
 (k)    In order to keep the ownership of Party C
to all its assets, to execute all requisite or appropriate documents, do all requisite or appropriate action, and advance all requisite or appropriate accusation, or make requisite or appropriate plea for all claims; 
  

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 (l)    Without prior written notice by Party A, not to assign stock interests
to shareholders in any form, but upon the request of Party A, to assign all its assignable profits to their own shareholders; 
  
 2.2    Promises Relating Party B 
  
 Party B promises: 
  
 (a)    Without prior written consent by Party A, dated from the execution date of this Agreement, not to sale, transfer,
mortgage or dispose in any other form any legitimate or beneficial interest of equity interest, or to approve any other security interest set on it, with the exception of the pledge set on the equity interest of Party B subject to Equity Interest
Pledge Contract of Party B; 
  
 (b)    Without prior written notice by Party A, not to cause the Board of Shareholders commissioned by Party C not to approve or execute any approving document to, sale, transfer, mortgage or dispose in any other form
any legitimate or beneficial interest of equity interest, or to approve any other security interest set on it, with the exception of such actions made to Party A or the designated person of Party A; 
  
 (c)    To cause the Board of Shareholders
commissioned by it not to approve or execute any approving document for Party C to, with no prior written notice by Party A, merger or associate with any person, or purchase any person or invest in any person; 
  
 (d)    To notify Party A the occurrence or the
probable occurrence of the litigation, arbitration or administrative procedure related to the equity interest owned by it; 
  
 (e)    To cause the Board of Shareholders commissioned by it to vote to approve the transfer of the Purchased Equity Interest
subject to this Agreement; 
  
 (f)    In order to keep its ownership of the equity interest, to execute all requisite or appropriate documents, do all requisite or appropriate action, and advance all requisite or appropriate accusation, or make
requisite or appropriate plea for all claims; 
  
 (g)    Upon the request of Party A, to commission any person designated Party D to be the member of the board of directors of Party C; 
  
 (h)    Upon the request of Party A at any time, to immediately transfer its equity interest to the
representatives designated by Party A unconditionally and at any time, and abandon its prior purchase right of such equity interest transferring to another available shareholder; 
  
 (i)    To prudently comply with the terms and conditions of this Agreement and other contracts
entered into totally or respectively by Party B, Party C and Party A., to actually perform all obligations under these contracts, without doing or otherwise any action that sufficiently affects the validity and enforceability of these contracts;

  
 2.3    Promises Relating Party D 

 
 Considering Party B has impawned the stockholder’s right of Party C, hold by
Party B, to Party D. Party D agrees that in case Party A exercises the right of purchasing stockholder’s right during the validity period of Equity Interest Pledge Agreement, Party B shall transfer the stockholder’s right to Party A or
other appointed personnel in accordance with the agreement, the aforesaid transformation shall not be bound by the regulation that the transformation of Party B’s stockholder’s right shall be limited, in the Equity Interest Pledge
Agreement. 
  

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 3.    Representations and Warranties 
  
 Representations and Warranties of Party B and Party C 
  
 Dated as of the execution date of this agreement and every transferring date,
Party B and Party C hereby represents and warrants together and respectively to Party A as follows: 
  
 (a)    It has the power and ability to enter into and deliver this agreement, and any equity
Interest-transferring agreement (“Transferring Agreement”, respectively) having it as a party, for every single transfer of the purchased equity interest according to this Agreement, and to perform its obligations under this agreement and
any Transferring Agreement. upon execution, this agreement and the Transferring Agreement having it as a party constitute a legal, valid and binding obligation of it enforceable against it in accordance with its terms; 
  
 (b)    The execution, delivery of this agreement
and any Transferring Agreement and performance of the obligations under this agreement and any Transferring Agreement do not: (i) cause to violate any relevant laws of PRC; (ii) constitute a conflict with its articles of association or other
organizational documents; (iii) cause to breach any contract or instruments to which it is a party or having binding obligation on it, or cause to breach any contract or instruments to which it is a party or having binding obligation on it; (iv)
cause to violate relevant authorization of any consent or approval to it and/or any continuing valid condition; or (v) cause any consent or approval authorized to it to be suspended, removed, or into which other requests be added; 
  
 (c)    Party C bears the kind and sellable
ownership of all assets. Party C does not set any security interest on the said assets; 
  
 (d)    Party C does not have any undischarged debt, with the exception of (i) debt from its normal business; and (ii) debt
having been disclosed to Party A and having gained written consent from Party A; 
  
 (e)    Party C abides by all laws and regulations applicable to the purchase of assets; 
  
 (f)    No litigation, arbitration or
administrative procedure relating to equity interest, assets of Party C or the corporation is underway or to be decided or to probably take place; 
  
 (g)    It bears the kind and sellable ownership of its equity interest; it does not set any security interest on the said assets

  
 4.    Effective Date 
  
 This Agreement shall be effectively dated from the execution date, and come into
effect from January 1, 2004 as the parties confirmed, with the term of effect as 20 years. Since the effective date, the Original Subscribing Agreement between Party B and Party D shall terminate, the rights and obligations under the Original
Subscribing Agreement shall be released and in the meantime, neither party shall be responsible for the termination of the Original Subscribing Agreement. 
  
 5.    Applicable Law and Dispute Resolution 
  
 5.1    Applicable Law 
  
 The execution, validity, construing and performance of this Agreement, and resolution of the disputes under this agreement, shall be in accordance
with officially published and publicly attainable laws of the PRC (“PRC laws”). Issues not regulated by the PRC laws shall apply international legal rules and conventions. 
  

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 5.2    Dispute Resolution 
  
 (a)    Any dispute, tangle or claim arising from
the agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration
Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of arbitration application. The arbitration award shall be final and binding upon both parties. 
  
 (b)    Arbitration place shall be in Beijing, PRC.

  
 (c)    Arbitration language shall
be English. 
  
 (d)    The court of
arbitration shall compose of three arbitrators. Both parties should respectively appoint a arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion
of the person selected for the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. The chief arbitrator shall not be
Chinese citizen or United State citizen. 
  
 (e)    Both parties agreed that the court of arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not
being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by
the court of arbitration. 
  
 (f)    Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to appeal, reexamine or prosecute to national court or other administration of justice in any form,
and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction
(including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  
 6.    Taxes and Expenses 
  
 Every party shall, according to laws of PRC, bear any and all transferring and registering taxes, costs and expenses for the preparation and execution of this
agreement and all Transferring Agreements, and those arising from or imposed on the party, to complete the transactions of this agreement and all Transferring Agreements. 
  
 7.    Notices 
  
 This Agreement requests that notices or other communications sent by any party or corporation shall be written in Chinese, and be delivered in person, by mail or
telecopy to other parties at the following addresses or other specified addresses noticed by other parties to the party. The date deemed to be duly given or made shall be confirmed as follows: (a) for notices delivered in person, the date of
delivery shall be deemed as having been duly given or made; (b) for notices delivered by mail, the tenth day of the delivery date of air certified mail with postage prepaid (as shown on stamp) or the fourth day of the delivery date to an
internationally certified delivery institution shall be deemed as having been duly given or made; and (c) for notices by telecopy, the receipt date showed on the delivery confirming paper of the relevant document shall be deemed as having been duly
given or made. 
  

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	Party A:	  	eLong.Inc
	Address:	  	 4th Floor, Hutchence David Century Garden,
George Town,
 Grand Cayman, Cayman Islands.

	Fax:	  	 
	Tel:	  	 
	Addressee:	  	 
		
	Party B:	  	Qu Zhi
	Registered Address:	  	Room 2004 No.3 Building, Dushijingdian Garden, Gaobeidianbei Street, Chao Yang District, Beijing
	Fax:	  	 
	Tel:	  	13901087129
		
	Party C:	  	Beijing Asia Media Interactive Advertising Co., Ltd.
	Address:	  	203, B Xing Ke Mansion, 10 Jiu Xian Qiao Road, Chao Yang District, Beijing.
	Fax:	  	64312801
	Tel:	  	58602288
	Addressee:	  	Tang Yue
		
	Party D:	  	eLongNet Information Technology (Beijing) Co., Ltd.
	Address:	  	10 Jiu Xian Qiao Road, Chao Yang District, Beijing
	Fax:	  	64312801
	Tel:	  	58602288
	Addressee:	  	Tang Yue

  
 8.    Confidentiality 
  
 Both the
parties admit and confirm any oral or written materials exchanged by the parties relating to this Agreement are confidential. Both parties shall maintain the secrecy and confidentiality of all such materials. Without written approval by the other
party, the party shall not disclose to ay third party any relevant materials, but with the exception of the following: (a) the public know or may know such materials (but not disclosed by the party accepting the materials); (b) materials needed to
be disclosed subject to ordinance or listing rules or precedents of stock exchange; or (c) any party necessarily discloses materials to its legal or financial consultant relating the transaction of this Agreement, and this legal or financial
consultant shall have the obligation of confidentiality similar to that set forth in this. The breach of the obligation of confidentiality by staff or employed institution of any party shall be deemed as the breach of such obligation by that party,
and by whom the liabilities for breach shall be bored. No matter this Agreement may terminate by any reason, this shall continue in force and effect. 
  
 9.    Further Warranties 
  
 The Parties to the Agreement agree to promptly execute documents reasonably requisite to the performance of the provisions and the aim of this Agreement or
documents beneficial to it, and to take actions reasonably requisite to the performance of the provisions and the aim of this Agreement or actions beneficial to it. 
  
 10.    Miscellaneous 
  
 10.1    Amendment, Modification and Supplement 
  
 Upon amendment, modification and supplement of this Contract shall be
subject to the written agreement executed by each party. 
  

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 10.2    Observance of Laws and Regulations 
  
 The parties of the contract shall observe and make sure the operation
of each party fully observe all laws and regulations of PRC officially published and publicly gainable. 
  
 10.3    Entire Contract 
  
 Except the written amendment, supplement and modification of this Agreement following the date of execution, this Agreement and attachments 1
constitute the entire contract of the parties hereto with respect to the object hereof and supersedes all prior oral or written agreements, representation and contracts with respect to the object hereof. 
  
 10.4    Headings 
  
 The headings contained in this Agreement are for convenience of
reference only and shall not affect the interpretation, explanation or in any other way the meaning of the provisions of this Agreement. 
  
 10.5    Language 
  
 This Agreement is executed by Chinese in four copies. 
  
 10.6    Severability 
  
 If any one or more provisions of this Agreement are judged as invalid, illegal or unenforceable in any way according to any laws or regulations, the
validity, legality and enforceability of other provisions hereof shall not be affected or impaired in any way. All parties shall, through sincere consultation, urge to replace those invalid, illegal or non-enforceable provisions with valid ones, and
from such valid provisions, similar economic effects shall be tried to reach as from those invalid, illegal or non-enforceable provisions. 
  
 10.7    Successor 
  
 This Contract shall bind and benefit the successor of each party and the transferee allowed by each party. 
  
 10.8    Survival 
  
 (a)    Any obligation taking place or at term
hereof prior to the end or termination ahead of the end of this Agreement shall continue in force and effect notwithstanding the occurrence of the end or termination ahead of the end of the Agreement. 
  
 (b)    Item 5, Item 7 and Item 10.8 of the
agreement hereof shall continue in force and effect after the termination of this Agreement. 
  
 10.9    Waiver 
  
 Any party to this Agreement may waive the terms and conditions of this Agreement. Such waiver shall be valid only if set forth in an instrument in
writing signed by the party or parties to be bound thereby. Any waiver by a party to the breach hereof by other parties in certain situation shall not be construed as a waiver to any similar breach by other parties in other situation. 
  
 (No text on this page) 
  

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 IN WITNESS THEREFORE, the parties hereof have caused this Agreement to be executed by their duly authorized
representatives as of the date first written above. 
  
 Party
A:    ELong.Inc 
 Signature of Authorized Representative:    /s/ 
  
 Party B:    Qu Zhi 
 Signature of Authorized Representative:    /s/ 
  
 Party C:    Beijing Asia Media Interactive Advertising Co., Ltd. 
 Signature of Authorized Representative:    /s/ 
  
 Party D:    eLongNet Information Technology (Beijing) Co., Ltd. 
 Signature of Authorized
Representative:    /s/ 
  

 9Amended and Restated Technical Consulting and Services Agreement

 Exhibit 10.25 
  
 Amended and Restated Technical Consulting and Services Agreement 
  
 This Amended and Restated Technical Consulting and Services Agreement (the “Agreement”) is entered into the date of July 20, 2004 in Beijing between the
following two parties: 
  

			
	eLongNet Information Technologies (Beijing) Co., Ltd. (hereinafter “Party A”)
	Legal  Address:	  	10 Jiuxianqiao Road, Chao Yang District Beijing
	Legal  Representative	  	Tang Yue
	
	Beijing eLong Airline Services Co., Ltd (hereinafter “Party B”)
	Legal Address:	  	202, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	Legal Representative	  	Tang Yue

  
 WHEREAS, 
  
 1.    Party A is a wholly foreign-owned enterprise registered in
People’s Republic of PRC (hereinafter “PRC”) under the laws of PRC; 
  
 2.    Party B is a limited company registered in PRC under the laws of PRC; 
  
 3.    Party A and Party B signed a Technical Services Agreement on August 22, 2003, and amended the aforesaid agreement on August 5, 2004. Both
parties now decide to conduct further amendment and restatement in accordance with the relevant declaration of the agreement. 
  
 4.    Party A agrees to provide the Internet technical consulting and the relevant services to Party B in accordance with the articles and terms
of the agreement, Party B agrees to accept the Internet technical consulting and the relevant services provided by Party A in accordance with the articles and terms of the agreement. 
  
 NOW THEREFORE, the parties through mutual negotiation agree as follows: 
  
 Article One    Technical Consulting and Services 
  
 1.    Party A agrees to, as the exclusive Internet technical
consulting and services provider of Party B according to the Agreement, provide the exclusive technical consulting and services concerning all businesses of reservation made by Party B at www.elong.com (hereinafter
“elong.com”) to Party B; 
  
 2.    Party B
agrees that, during the term of this Agreement, it shall not utilize any third party to provide such technical consulting and services for such above-mentioned business without the prior written consent of Party A; 
  
 3.    Party B promises that the content Party B demands Party A to
provide technical consulting and services will not violate any rules of laws and regulations adaptable. 
  
 Article Two    Price of Technical Services and Software Licenses, Way of Payment 
  
 1.    The fee for technical services and software provided by Party A according to the agreement will be determined in accordance with the
particular service items and software provided by Party A upon the market price of the aforesaid services and licenses by both parties through negotiations. 
  

 1 

 2.    As for every item of business at www.elong.com, Party B shall pay the fee for technical
consulting and services and software licenses determined by both parties to Party A according to the time and method both parties agreed after Party B starts to operate the business. 
  
 3.    Whereas Party A has provided Party B with the internet technical consulting and services and software
licenses for a long time, the shareholders of Party B agree to pledge their equity interest of Party B to Party A (See the attached “Equity Interests Pledge Agreement”), as a security for collecting the consulting and service fees and
software licenses fees mentioned above in Section 2. 
  
 Article
Three    Intellectual Property 
  
 1.    Any invention, modification, creation and designation accomplished by Party A during the performance of the obligations under this Agreement, and the copyright, trademark, sign (whether all these mentioned is or
can be registered) of the works Party A produces, shall be Party A’s absolute belongings, and Party A owns exclusive and monopoly rights and interests to them. 
  
 2.    All the intellectual property rights transferred, created, developed or created for entrust by Party B,
related with the business of Party B, not including any loan or expense of the third party, or liabilities of the third party. Party B shall sign the further documents and adopt the further actions in accordance with the reasonable requirements
advanced by Party B from time to time, and guarantee the rights transferred in accordance with Article 1 Item 2 in further.  
  
 3.    Party A authorizes Party B to use the application program of elongNet’ website and the registered application programs or
unregistered application programs in possession of Party B. the aforesaid license should be non-exclusive and not be transferred.  
  
 Article Four    Representations and Warranties 
  
 1.    Party A represents and warrants to Party B as follows, within any time of the signing day and the period of this Agreement: 
  
 (1)    Party A is a wholly foreign-owned
enterprise duly registered under the laws of the PRC, validly existing and with good operation record. Party A has wholly lawful rights and necessary power and authorization to sign and deliver this Agreement, and to wholly perform the obligations
under this Agreement and to accomplish the transaction stipulated in this Agreement. 
  
 (2)    Party A has finished all necessary company conducts and acquired all proper and valid authorization to sign and perform
this Agreement. This Agreement shall constitute Party A’s lawful, valid and binding obligations after the signature, and it can be enforced to Party A according to its clauses. 
  
 (3)    To sign and deliver this Agreement, to perform the obligations under this Agreement, and to
accomplish the transaction stipulated in this Agreement, Party A does not need to apply to any government department or acquire any approval. 
  
 (4)    Party A’s signature and delivery of this Agreement, performance of the obligations under this Agreement and
accomplishment of the transaction stipulated in this Agreement, will not: (1) cause the violation of Party A’s articles of association or other organization papers; (2) cause the violation of any agreement, contract or charter Party A enters
into or is restricted by; (3) cause the violation of any judgment, verdict or order made by court or government Party A is one party or is restricted by; or (4) need any permission of other persons. 
  

 2 

 (5)    As for Party A, there does not exist any agreement, contract or
arrangement that will interfere the signature and performance of this Agreement adversely, or any debt or potential debt Party A does not disclose to Party B and that will interfere the signature and performance of this Agreement adversely.

  
 2.    Party B represents and warrants to Party A as
follows, within any time of the signing day and the period of this Agreement: 
  
 (1)    Party B is a limited company duly registered under the company laws of the PRC, validly existing and with good operation record. Party B has wholly lawful rights and necessary power and authorization
to sign and deliver this Agreement, and to wholly perform the obligations under this Agreement and to accomplish the transaction stipulated in this Agreement. 
  

(2)    Party B has finished all necessary company conducts and acquired all proper and valid authorization to sign and
perform this Agreement. This Agreement shall constitute Party B’s lawful, valid and binding obligations after the signature, and it can be enforced to Party A according to its clauses. 
  
 (3)    To sign and deliver this Agreement, to
perform the obligations under this Agreement, and to accomplish the transaction stipulated in this Agreement, Party B does not need to apply to any government department or acquire any approval. 
  
 (4)    Party B’s signature and delivery of
this Agreement, performance of the obligations under this Agreement and accomplishment of the transaction stipulated in this Agreement, will not: (1) cause the violation of Party B’s articles of association or other organization papers; (2)
cause the violation of any agreement, contract or charter Party B enters into or is restricted by; (3) cause the violation of any judgment, verdict or order made by court or government Party B is one party or is restricted by; or (4) need any
permission of other persons. (5) As for Party B, there does not exist any agreement, contract or arrangement that will interfere the signature and performance of this Agreement adversely, or any debt or potential debt Party B does not disclose to
Party A and that will interfere the signature and performance of this Agreement adversely. 
  
 Article Five    Confidentiality 
  
 1.    Any party of this Agreement shall protect and maintain the confidentiality of any confidential data and information (“Confidential Information”) acquired from the other party through signing and
performing this Agreement. Unless with the written consent of the other party in advance, any party should not disclose any Confidential Information to any third party, unless the disclosure is required by law, or by enforceable orders of court and
related government department. In the situation, the party required to disclose the Confidential Information shall notify the other party immediately, and take all possible measures to keep the disclosure in the scope as small as possible, and
proclaim the disclosed persons the obligation of confidentiality. 
  
 2.    Upon the termination of this Agreement, any party shall, at the other party’s option, return any document, material, database, equipment or software containing the Confidential Information to the other party;
if the return becomes impossible for any reason, the party shall destroy all the Confidential Information or delete the Confidential Information from any memory devices. No party can keep using any Confidential Information in any way after the
termination of this Agreement. 
  
 3.    There is no
time limit to the Confidentiality stipulated in Article Five, and it will survive after the termination of this Agreement, unless the Confidential Information is open to the public, and the open of the Confidential Information is not due to the
breach of contract by any party. 
  

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 Article Six    Effectiveness and Term 
  
 1.    This Agreement is entered into with the “Transfer Agreement”, and takes effect as of the date of
signature. 
  
 2.    This Agreement shall keep effective
during the exist period (and any extended period of validity), except that the agreement is terminated in advance according to Article 6 Item 3. 
  
 3.    Party A shall terminate this Agreement at any time by delivering written notice to Party A. except the conditions regulated by the
applicable law, Party B has no right to terminate this Agreement in any other event. 
  
 Article Seven    Settlement of Disputes 
  
 1    Any dispute, tangle or claim arising from this Agreement or relating to this Agreement (including any issue relating to the existence, validity or termination of this Agreement) should be submitted to PRC
International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall
be final and binding upon both parties. 
  
 2    Arbitration place shall be in Beijing, PRC. 
  
 3    Arbitration language shall be English. 
  
 4    The court of arbitration shall compose of three arbitrators. Both parties should respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation.
In case both parties do not coincide in opinion of the person selected for the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief
arbitrator. 
  
 5    Both parties agreed that the court
of arbitration established according to the regulation shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of PRC).
For the avoidance of doubt, both parties further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 6    Both parties agreed to conduct arbitration in accordance with
this regulation, and irrepealably abstain the right to appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both
parties does not include any post-arbitration injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award.

  
 Article Eight    Other Clauses 
  
 1.    All notices and other communications under this Agreement
should be made in written form (including fax) and be sent by courier or fax to the following address, or any other address one party designated to the other party in written form. If the notices and communications mentioned above are sent by
courier, they take effect 72 hours after the mail is delivered to the courier company; if they are sent through fax, they take effect 24 hours after being sent. 
  

 4 

			
	Party A:	  	eLongNet Information Technologies (Beijing) Co., Ltd
	Recipients:	  	Tang Yue
	Address:	  	R10 Jiuxianqiao Road, Chaoyang District, Beijing
	Telephone:	  	8610 5860 2288
	Fax:	  	8610 6431 5872
		
	Party B:	  	Beijing Asia Media Interactive Advertising Co., Ltd.
	Recipients:	  	Tang Yue
	Address:	  	202, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	Telephone:	  	8610 58602288
	Fax:	  	8610 64315872

  
 2.    This
Agreement is binding on both parties and their successors and approved assignees respectively, and is entered into only for the benefit of the persons mentioned above. Without the prior written consent of the other party, any party should not
transfer, pledge or transfer in other ways the rights, benefits or obligations under this Agreement. 
  
 3.    Unless with both parties’ written consent, this Agreement should not be amended or modified; for those not included, both parties
shall make a supplement to this Agreement through signing written agreements. Any amendment, modification, supplement and appendix to this Agreement shall be part of this Agreement, and shall have the same legal effect as this Agreement. 

 
 4.    This Agreement is separable, the invalidity or
unenforceability of any clause in this Agreement will not interfere the effect and enforceability of other clauses. 
  
 5.    When one party does not exercise or delays exercising any right or remedy for breach of contract under this Agreement, it does not mean to
waive such right or remedy; when one party exercises once or exercises part of any right or remedy for breach of contract under this Agreement, it does not mean to prevent the party to exercise again or exercise further such right or remedy. One
party’s waiver of right according to this Agreement may add any term it thinks appropriate. Any waiver is effective only once and for the special item. 
  
 6.    All topics in this Agreement are set only for convenience, and they should not be deemed part of this Agreement. 
  
 7.    This Agreement is executed duplicates, each party holds one,
and each copy has the same legal effect. 
  
 IN WITNESS THEREOF the parties
hereto have caused this Agreement to be signed by a duly authorized representative as of the date first set forth above. 
  
 eLongNet Information Technologies (Beijing) Co., Ltd(Seal) 
 Signature of Authorized
Representative:    /s/ 
 Official Seal:    /s/ 
  
 Beijing eLong Airline Services Co., Ltd 
 Signature of Authorized
Representative:    /s/ 
 Official Seal:    /s/ 
  

 5

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