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Exhibit 10.1    
  

As
of November 20, 2002 

George
Rose

3041 Hutton Drive

Beverly Hills, California 90210 

Dear
Mr. Rose: 

This
letter confirms the terms of your employment by Activision Publishing, Inc. ("Employer"), on the terms and conditions set forth below. 

1.    Term  

        (a)  The
initial term of your employment under this agreement shall commence on November 01, 2002 and expire on March 31, 2005, unless earlier terminated as provided
below (the "initial term"). 

        (b)  Employer
shall have the option to extend the initial term of this agreement for an additional successive one-year period. The initial term and the option
period, if exercised, shall be referred to as the "term." 

        (c)  Employer
may exercise the option granted to it under this agreement by giving written notice to Employee at least sixty (60) days prior to the expiration of the
initial term. 

2.    Salary  

        (a)  In
full consideration for all rights and services provided by you under this agreement, you shall receive an annual base salary of $240,000 from the effective date of
this Agreement to October 31, 2003. On November 1, 2003, your annual base salary will be increased to $260,000. On November 1, 2004, your annual base salary will be increased to
$280,000. If Employer exercises its option pursuant to Paragraph 1(b), your annual base salary on November 1, 2005, will be increased to $300,000. 

        (b)  Base
salary payments shall be made in accordance with Employer's then prevailing payroll policy. Each base salary referred to in Paragraph 2(a) shall constitute
your minimum base salary during the applicable period, and your base salary may be increased above the minimum at any time if Employer's Board of Directors (or the Compensation Committee of such Board
of Directors), in its sole and absolute discretion, elects to do so. In the event of an increase in your base salary beyond the applicable minimum base salary for a particular period, such increased
base salary shall then constitute your minimum base salary for all subsequent periods under this agreement. 

        (c)  Employer
shall not be required to actually use your services during the term of this agreement. You will not be permitted or authorized to act on behalf of Employer if
Employer is not utilizing your services unless specifically authorized in writing to the contrary by Employer. If Employer chooses not to use your services, Employer will continue your coverage under
Employer's health, life insurance and disability plans, and participation in Employer's 401(k) plan during this period. Payment of your base salary during the term of your employment under this
agreement will discharge Employer's obligations to you hereunder. Your obligations to Employer under this agreement generally, and specifically with regard to Paragraph 8, shall continue
throughout the term of this agreement. Moreover, you have an obligation to abide by the terms of the Employee Proprietary Information Act executed by you. 

        (d)  In
addition to your base salary, you may be eligible to receive an annual discretionary bonus. Your target bonus is 55%, provided that the actual amount of this bonus,
if any, is within the sole and absolute discretion of the Employer's Board of Directors (or the Compensation Committee of the 

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Board of Directors). Certain of the criteria that will be considered to evaluate your eligibility for a bonus is your achievement of specific objectives and/or your contribution to the success of the
corporate goals and objectives. Employer's overall financial performance will also be considered in determining whether any bonus is awarded and, if so, the amount. Discretionary bonuses, if granted,
are generally paid to employees in May. You must remain continuously employed by Employer through the date on which the discretionary bonus is paid to be eligible to receive a bonus. Employer retains
the right to modify, at any time, any and all of the criteria used to determine whether Employee is eligible for a bonus and, if so, the amount of any such bonus. 

        (e)  You
also are being granted, under the Activision Inc. ("company") existing or modified Board-approved stock option plan, a non-qualified stock option
("NQSO") to purchase 40,000 shares of the company's common stock. Such option is in addition to the stock options of Employer previously granted to you. The option to purchase 40,000 shares referred
to above will vest ratably over four years, with one fourth of the amount granted vesting at the end of each year. The option will have an exercise price that will be the market low of such common
stock on the date that it is issued, and will be governed in all other respects by the company's stock option plan in effect at the time of the grant. 

3.    Title  

        You are being employed under this agreement in the position of Sr. Vice President, Legal and Business Affairs and General Counsel. 

4.    Duties  

        You shall personally and diligently perform, on a full-time and exclusive basis, such services as Employer or any of its related or affiliated
entities or divisions may reasonably require. You are also required to read, review and observe all of Employer's existing policies, procedures, rules and regulations as well as those adopted by
Employer during the term of your employment. You will at all times perform all of the duties and obligations required by you under this agreement in a loyal and conscientious manner and to the best of
your ability and experience. 

5.    Expenses  

        To the extent you incur necessary and reasonable business expenses in the course of your employment, you shall be reimbursed for such expenses, subject to
Employer's then current policies regarding reimbursement of such business expenses. 

6.    Other Benefits  

        You shall be entitled to those benefits which are standard for persons in similar positions with Employer, including coverage under Employer's health, life
insurance and disability plans, and eligibility to participate in Employer's 401(k) plan. Nothing paid to you under any such plans and arrangements (nor any bonus or stock options which Employer's
Board of Directors (or the Compensation Committee of such Board of Directors), in its sole and absolute discretion, shall provide to you)) shall be deemed in lieu, or paid on account, of your base
salary. You expressly agree and acknowledge that after the expiration or early termination of the term of your employment under this agreement pursuant to paragraph 9, you are entitled to no
additional benefits, except as specifically provided under the benefit plans referred to above and those benefit plans in which you subsequently may become a participant, and subject in each case to
the terms and conditions of each such plan. Notwithstanding anything to the contrary set forth above, you shall be entitled to receive those benefits provided by COBRA upon the expiration or earlier
termination of this agreement. 

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7.    Vacation and Paid Holidays  

        (a)  You
will be entitled to paid vacation days in accordance with the normal vacation policies of Employer in effect from time to time, provided that in no event shall you
be entitled to less than twenty (20) days of paid vacation per year. 

	(b)
	You
shall be entitled to all paid holidays given by Employer to its full-time employees. 

8.    Protection of Employer's Interests  

        (a)    Duty of Loyalty.    During the term of your employment, you will not compete in any manner, whether directly or
indirectly, as a principal, employee, agent or owner, with Employer, or any affiliate of Employer, except that the foregoing will not prevent you from holding at any time less than five percent (5%)
of the outstanding capital stock of any company whose stock is publicly traded. 

        (b)    Property of Employer.    All rights worldwide with respect to any and all intellectual or other property of any
nature produced, created or suggested by you during the term of your employment or resulting from your services which (i) relate in any manner at the time of conception or reduction to practice
to the actual or demonstrably anticipated business of Employer, (ii) result from or are suggested by any
task assigned to you or any work performed by you on behalf of Employer, or (iii) are based on any property owned or idea conceived by Employer, shall be deemed to be a work made for hire and
shall be the sole and exclusive property of Employer. You agree to execute, acknowledge and deliver to Employer, at Employer's request, such further documents, including copyright and patent
assignments, as Employer finds appropriate to evidence Employer's rights in such property. 

        (c)    Confidentiality.    Any confidential and/or proprietary information of Employer or any affiliate of Employer
shall not be used by you or disclosed or made available by you to any person except as required in the course of your employment, and upon expiration or earlier termination of the term of your
employment, you shall return to Employer all such information which exists in written or other physical form (and all copies thereof) under your control. Without limiting the generality of the
foregoing, you acknowledge signing and delivering to Employer the Activision Employee Proprietary Information Agreement and you agree that all terms and conditions contained in such agreement, and all
of your obligations and commitments provided for in such agreement, shall be deemed, and hereby are, incorporated into this agreement as if set forth in full herein. The provisions of this paragraph
shall survive the expiration or earlier termination of this agreement. 

        (d)    Covenant Not to Solicit.    After the expiration of the term of this agreement or earlier termination of your
employment pursuant to Paragraphs 9(a) or (b) of this agreement for any reason whatsoever, you shall not, either alone or jointly, with or on behalf of others, directly or indirectly, whether
as principal, partner, agent, shareholder, director, employee, consultant or otherwise, at any time during a period of one (1) year following such expiration or termination, offer employment
to, or directly or indirectly solicit the employment or engagement of, or otherwise entice away from the employment of Employer or any affiliated entity, either for your own account or for any other
person firm or company, any person who was employed by Employer or any such affiliated entity during the term of your employment, whether or not such person would commit any breach of his or her
contract of employment by reason of his or her leaving the service of Employer or any affiliated entity. 

9.    Termination  

        (a)    Employer.    At any time during the term of this agreement, Employer may terminate your employment under this
agreement for your (i) willful, reckless or gross misconduct, (ii) negligent performance of job responsibilities, (iii) conviction of a felony or crime involving dishonesty or
moral turpitude, or (iv) commitment of any prohibited conduct listed in Section 7.2 of Employer's Employee Handbook. 

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        (b)    Employee.    You may terminate your employment under this agreement (and, thereby, forfeit your right to
receive any compensation or benefits under this agreement) (i) upon any relocation of the place
at which you primarily are performing your services to Employer to a location which is outside Los Angeles County, or (ii) if Employer elects to not actually use your services and continues to
pay your base salary pursuant to Paragraph 2(c) above for a period of one hundred twenty (120) consecutive days. 

        (c)    Death or Disability.    In the event of your death during the term of this agreement, this agreement shall
terminate and Employer only shall be obligated to pay your estate or legal representative the salary provided for above to the extent earned by your prior to your death. In the event you are unable to
perform the services required of you under this agreement as a result of any disability, and such disability continues for a period of 60 or more consecutive days or an aggregate of 90 or more days
during any 12-month period during the term of this agreement, then Employer shall have the right, at its option, to terminate your employment under this agreement. Unless and until so
terminated, during any period of disability during which you are unable to perform the services required of you under this agreement, your base salary shall be payable to the extent of, and subject
to, Employer's policies and practices then in effect with regard to sick leave and disability benefits. 

        (d)    Termination of Obligations.    In the event of the termination of your employment under this agreement pursuant
to Paragraph 9(a) or 9(b), all obligations of Employer to you under this agreement shall immediately terminate. 

10.  Use of Employee's Name  

        Employer shall have the right, but not the obligation, to use your name or likeness for any publicity or advertising purpose. 

11.  Assignment  

        Employer may assign this agreement or all or any part of its rights under this agreement to any entity which succeeds to all or substantially all of Employer's
assets (whether by merger, acquisition, consolidation, reorganization or otherwise) or which Employer may own substantially, and this agreement shall inure to the benefit of such assignee. 

12.  No Conflict with Prior Agreements  

        You represent to Employer that neither your commencement of employment under this agreement nor the performance of your duties under this agreement conflicts or
will conflict with any contractual commitment on your part to any third party, nor does it or will it violate or interfere with any rights of any third party. 

13.  Representations and Warranties  

        Employee represents and warrants that he has provided Employer with complete and accurate information regarding his skills and experience. Employee further
represents and warrants that he has the skills and abilities to perform the job responsibilities for which he is being hired (see paragraphs 3 and 4,
above) based on his skills and experience. Based on Employee's representations regarding his skills and abilities, Employer has agreed to hire and compensate Employee pursuant to the terms of this
agreement. 

14.  General Provisions  

        (a)    Entire Agreement.    This agreement supersedes all prior or contemporaneous agreements and statements, whether
written or oral, concerning the terms of your employment with Employer, and no 

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amendment or modification of this agreement shall be binding unless it is set forth in a writing signed by both Employer and Employee. To the extent that this agreement conflicts with any of
Employer's policies, procedures, rules or regulations, this agreement shall supersede the other policies, procedures, rules or regulations. Without limiting the generality of the foregoing, you
acknowledge that this agreement supersedes your prior written agreement with Employer dated September 15, 1999, and such agreement is hereby declared terminated and of no further force and
effect. 

        (b)    No Broker.    You have given no indication, representation or commitment of any nature to any broker, finder,
agent or other third party to the effect that any fees or commissions of any nature are, or under any circumstances might be, payable by Employer or any affiliate of Employer in connection with your
employment under this agreement. 

        (c)    Waiver.    No waiver by either party of any breach by the other party of any provision or condition of this
agreement shall be deemed a waiver of any similar or dissimilar provision or condition at the same or any prior or subsequent time. 

        (d)    Prevailing Law.    Nothing contained in this agreement shall be construed so as to require the commission of
any act contrary to law and wherever there is any conflict between any provision of this agreement and any present or future statute, law, ordinance or regulation, the latter shall prevail, but in
such event the provision of this agreement affected shall be curtailed and limited only to the extent necessary to bring it within legal requirements. 

        (e)    Expiration.    This agreement does not constitute a commitment of Employer with regard to your employment,
express or implied, other than to the extent expressly provided for herein. Upon expiration of the term of this agreement, it is the contemplation of both parties that your employment with Employer
shall cease, and that neither Employer nor you shall have any obligation to the other with respect to your continued employment. In the event that your employment continues for a period of time
following the term unless and until agreed to in a new subscribed written document, such continuation of your employment shall be "at will," and may be terminated without obligation at any time by
either party giving notice to the other. 

        (f)    Choice of Law.    This agreement shall be governed by and construed in accordance with the laws of the State of
California without regard to conflict of law principles. 

        (g)    Immigration.    In accordance with the Immigration Reform and Control Act of 1986, employment under this
agreement is conditioned upon satisfactory proof of your identity and legal ability to work in the United States. 

        (h)    Venue and Jurisdiction.    The parties agree that all actions or proceedings initiated by either party hereto
arising directly or indirectly out of this agreement shall be litigated in federal or state court in Los Angeles, California. The parties hereto expressly submit and consent in advance to such
jurisdiction and agree that service of summons and complaint or other process or papers may be made by registered or certified mail addressed to the relevant party at the address set forth below. The
parties hereto waive any claim that a federal or state court in Los Angeles, California, is an inconvenient or an improper forum. 

        (i)    Severability.    If any provision of this agreement is held to be illegal, invalid or unenforceable under
existing or future laws effective during the term of this agreement, such provisions shall be fully severable, the agreement shall be construed and enforced as if such illegal, invalid or
unenforceable provision had never comprised a part of this agreement, and the remaining provisions of this agreement shall remain in full force and effect and shall not be affected by the illegal,
invalid or unenforceable provision or by its severance from this agreement. Furthermore, in lieu of such illegal, invalid or unenforceable provision, there shall be added automatically as part of this
agreement a provision as similar in terms to such illegal, invalid or unenforceable provision as may be possible and be legal and enforceable. 

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        (j)    Legal Counsel.    Employee acknowledges that he has been given the opportunity to consult with legal counsel of
his own choosing regarding this agreement. Employee understands and agrees that Activision's General Counsel, or any other attorney or member of management who has discussed any
term or condition of this agreement with him, is only acting on behalf of the company and not on behalf of Employee. 

        (k)    Right to Negotiate.    Employee hereby acknowledges that he has been given the opportunity to participate in
the negotiation of the terms of this agreement. 

        (l)    Services Unique.    You recognize that the services being performed by you under this agreement are of a
special, unique, unusual, extraordinary and intellectual character giving them a peculiar value, the loss of which cannot be reasonably or adequately compensated for in damages, and in the event of a
breach of this agreement by you (particularly, but without limitation, with respect to the provisions hereof relating to the exclusivity of your services and the provisions of paragraph 8 of
this agreement). 

        (m)    Injunctive Relief.    In the event of a breach or threatened breach of this agreement, you hereby agree that
any remedy at law for any breach or threatened breach of this agreement will be inadequate and, accordingly, each party hereby stipulates that the other is entitled to obtain injunctive relief for any
such breaches or threatened breaches. The injunctive relief provided for in this paragraph is in addition to, and is not in limitation of, any and all other remedies at law or in equity otherwise
available to the applicable party. The parties agree to waive the requirement of posting a bond in connection with a court's issuance of an injunction. 

        (n)    Remedies Cumulative.    The remedies in this paragraph are not exclusive, and the parties shall have the right
to pursue any other legal or equitable remedies to enforce the terms of this agreement. 

        (o)    Attorneys' Fees And Costs.    If either party brings an action to enforce, interpret or apply the terms of this
agreement or declare its rights under this agreement, the prevailing party in such action, including all appeals, shall receive all of its or his attorneys' fees, experts' fees, and all of its or his
costs, in addition to such other relief as may be granted. 

15.  Notices  

        All notices which either party is required or may desire to give the other shall be in writing and given either personally or by depositing the same in the United
States mail addressed to the party to be given notice as follows: 

	 
	 	 
	 	 

	 	 	To Employer:	 	3100 Ocean Park Boulevard

Santa Monica, California 90405

Attention: Senior Vice President,

Business Affairs and General Counsel
	 	 	 	 	 
	 	 	To Employee:	 	3041 Hutton Drive

Beverly Hills, California 90210

        Either
party may by written notice designate a different address for giving of notices. The date of mailing of any such notices shall be deemed to be the date on which such notice is
given. 

16.  Headings  

        The headings set forth herein are included solely for the purpose of identification and shall not be used for the purpose of construing the meaning of the
provisions of this agreement. 

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        If
the foregoing accurately reflects our mutual agreement, please sign where indicated. 

ACCEPTED AND AGREED TO:  

	Employer	 	Employee
	 	 	 	 	 
	By:	/s/  MICHAEL ROWE      
 Michael Rowe
 Executive Vice President,

Human Resources	 	By:	/s/  GEORGE ROSE      
 George Rose
	 	 	 	 	 
	Date:	11/20/02	 	Date:	11/20/02

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Exhibit 10.2  

As
Adopted by the Board of Directors

On December 16, 2002 

 
  ACTIVISION, INC.
  2002 STUDIO EMPLOYEE RETENTION INCENTIVE PLAN    
  

        ACTIVISION, INC., a corporation formed under the laws of the State of Delaware (the "Company"), hereby establishes and adopts the following 2002 Studio
Employee Retention Incentive Plan (the "Plan"). 

RECITALS  

        WHEREAS, the Company desires to encourage high levels of performance by those employees and contractors working for the Company's studios who are key to the
success of the Company and to encourage such employees and contractors working for the Company's studios to remain as employees of the Company and its subsidiaries by increasing their proprietary
interest in the Company's growth and success. 

        WHEREAS,
to attain these ends, the Company has formulated the Plan embodied herein to authorize the granting of incentive awards through grants of share options ("Options") or grants of
Restricted Share Awards (hereafter defined) made under the Plan to those persons (each such person, a "Participant") whose judgment, initiative and efforts are or have been or will be responsible for
the success of the Company. 

        NOW,
THEREFORE, the Company hereby constitutes, establishes and adopts the following Plan and agrees to the following provisions: 

ARTICLE 1.

PURPOSE OF THE PLAN  

        1.1.  Purpose. The purpose of the Plan is to assist the Company and its
subsidiaries in retaining selected key employees and contractors working for the Company's studios whose judgment, initiative and efforts are responsible for the success of the Company and its
subsidiaries and to help the Company and its subsidiaries secure and retain the services of such individuals. Options granted under the Plan will be nonqualified share options." For purposes of the
Plan, the term "subsidiary" shall mean "subsidiary corporation," as such term is defined in Section 424(f) of the Code, and "affiliate" shall have the meaning set forth in
Rule 12b-2 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). For purposes of the Plan, the term "Award" shall mean a grant of an Option or a grant of a
Restricted Share Award made under the terms of the Plan. 

ARTICLE 2.

SHARES SUBJECT TO AWARDS  

        2.1.  Number of Shares. Subject to the adjustment provisions of
Section 6.9 hereof, the aggregate number of Company shares of common stock, par value $.000001 per share ("Shares") which may be issued under Awards under the Plan, whether pursuant to Options
or Restricted Share Awards shall not exceed 800,000. No Options to purchase fractional Shares shall be granted or issued under the Plan. For purposes of this Section 2.1, the Shares that shall
be counted toward such limitation shall include all Shares: 

        (1)  issued
or issuable pursuant to Options that have been or may be exercised; and 

        (2)  issued
as, or subject to issuance as a Restricted Share Award. 

        2.2.  Shares Subject to Terminated Awards. The Shares covered by any
unexercised portions of terminated Options granted under Article 4 and Shares subject to any Awards which are otherwise surrendered by the Participant without receiving any payment or other
benefit with respect thereto may again be subject to new Awards under the Plan. In the event the purchase price of an Option is paid in 

 

whole or in part through the delivery of Shares, the number of Shares issuable in connection with the exercise of the Option shall not again be available for the grant of Awards under the Plan. 

        2.3.  Character of Shares. Shares delivered under the Plan may be authorized
and unissued Shares or Shares acquired by the Company, or both. 

ARTICLE 3.

ELIGIBILITY AND ADMINISTRATION  

        3.1.  Awards to Studio Employees. Participants who receive (i) Options
under Article 4 hereof ("Optionees"), and (ii) Restricted Share Awards under Article 5 shall consist of such key studio employees of the Company or any of its subsidiaries or
affiliates as the Committee (as defined in Section 3.2 below) shall select from time to time. Executive officers and Directors (as defined in Section 3.2 below) of the Company shall not
be eligible to receive Awards under the Plan. The Committee's designation of an Optionee or Participant in any year shall not require the Committee to designate such person to receive Awards or grants
in any other year. The designation of an Optionee or Participant to receive Awards or grants under one portion of the Plan shall not require the Committee to include such Optionee or Participant under
other portions of the Plan. 

        3.2.  Administration. (a) The Plan shall be
administered by a committee (the "Committee") consisting of not fewer than two Directors of the Company (the directors of the Company being hereinafter referred to as the "Directors"), as designated
by the Directors. The Directors may remove from, add members to, or fill vacancies in the Committee. Unless otherwise determined by the Directors, each member of the Committee will be a
"non-employee director" within the meaning of Rule 16b-3 (or any successor rule) of the Exchange Act and an "outside director" within the meaning of
Section 162(m)(4)(C)(i) of the Internal Review Code of 1986, as amended (the "Code") and the regulations thereunder. 

        (b)  The Committee is authorized, subject to the provisions of the Plan, to establish such rules and regulations as it may
deem appropriate for the conduct of meetings and proper administration of the Plan. All actions of the Committee shall be taken by majority vote of its members. 

        (c)  Subject to the provisions of the Plan, the Committee shall have authority, in its sole discretion, to grant Awards under
the Plan, to interpret the provisions of the Plan and, subject to the requirements of applicable law, including Rule 16b-3 of the Exchange Act, to prescribe, amend, and rescind
rules and regulations relating to the Plan or any Award thereunder as it may deem necessary or advisable. The Committee shall have no authority to reduce the exercise price of any Options granted
under the Plan (except in connection with adjustments pursuant to Section 6.9 below). All decisions made by the Committee pursuant to the provisions of the Plan shall be final, conclusive and
binding on all persons, including the Company, its shareholders, Directors and employees, and other Plan participants. 

ARTICLE 4.

OPTIONS  

        4.1.  Grant of Options. The Committee shall determine, within the limitations
of the Plan, those key studio employees of the Company and its subsidiaries and affiliates to whom Options are to be granted under the Plan and the number of Shares that may be purchased under each
such Option and the option price. 

        4.2.  Share Option Agreements; etc. All Options granted pursuant to this
Article 4 shall be (a) authorized by the Committee and (b) evidenced in writing by share option agreements ("Share Option Agreements") in such form and containing such terms and
conditions as the Committee shall determine that are not inconsistent with the provisions of the Plan. Granting of an Option pursuant to 

2

 

the Plan shall impose no obligation on the recipient to exercise such Option. Any individual who is granted an Option pursuant to this Article 4 may hold more than one Option granted pursuant
to such Article at the same time. 

        4.3.  Option Price. The option exercise price per share of each Share
purchasable under any "nonqualified share option" that is granted pursuant to this Article 4 shall be determined by the Committee at the time of the grant of such Option, but shall not be less
than 85% of the Fair Market Value of such Share on the date of the grant of such Option. 

        4.4.  Other Provisions. Options granted pursuant to this Article 4
shall be made in accordance with the terms and provisions of Article 6 hereof and any other applicable terms and provisions of the Plan. 

ARTICLE 5.

RESTRICTED SHARE AWARDS  

        5.1.  Restricted Share Awards. (a)  Grant. A grant of Shares made pursuant to this Article 5 is
referred to as a "Restricted Share Award." The Committee may grant to any Participant
an amount of Shares in such manner, and subject to such terms and conditions relating to vesting, forfeitability and restrictions on delivery and transfer (whether based on performance standards,
periods of service or otherwise) as the Committee shall establish (such Shares, "Restricted Shares"). The terms of any Restricted Share Award granted under this Plan shall be set forth in a written
agreement (a "Restricted Share Agreement") which shall contain provisions determined by the Committee and not inconsistent with this Plan. The provisions of Restricted Share Awards need not be the
same for each Participant receiving such Awards. 

        (b)  Issuance of Restricted Shares. As soon as practicable after the date of
grant of a Restricted Share Award by the Committee, the Company shall cause to be transferred on the books of the Company, Shares registered in the name of the Company, as nominee for the Participant,
evidencing the Restricted Shares covered by the Award; provided, however, such Shares shall be subject to forfeiture to the Company retroactive to the date of grant, if a Restricted Share Agreement
delivered to the Participant by the Company with respect to the Restricted Shares covered by the Award is not duly executed by the Participant and timely returned to the Company. All Restricted Shares
covered by Awards under this Article 5 shall be subject to the restrictions, terms and conditions contained in the Plan and the Restricted Share Agreement entered into by and between the
Company and the Participant. Until the lapse or release of all restrictions applicable to an Award of Restricted Shares, the share certificates representing such Restricted Shares shall be held in
custody by the Company or its designee. 

        (c)  Shareholder Rights. Beginning on the date of grant of the Restricted
Share Award and subject to execution of the Restricted Share Agreement as provided in Sections 5.1(a) and (b), the Participant shall become a shareholder of the Company with respect to all Shares
subject to the Restricted Share Agreement and shall have all of the rights of a shareholder, including, but not limited to, the right to vote such Shares and the right to receive distributions made
with respect to such Shares; provided, however, that any Shares or any other property (other than cash) distributed as a dividend or otherwise with
respect to any Restricted Shares as to which the restrictions have not yet lapsed shall be subject to the same restrictions as such Restricted Shares and shall be represented by book entry and held as
prescribed in Section 5.1(b). 

        (d)  Restriction on Transferability. None of the Restricted Shares may be
assigned or transferred (other than by will or the laws of descent and distribution), pledged or sold prior to lapse or release of the restrictions applicable thereto. 

        (e)  Delivery of Shares Upon Release of Restrictions. Upon expiration or
earlier termination of the forfeiture period without a forfeiture and the satisfaction of or release from any other 

3

 

conditions prescribed by the Committee, the restrictions applicable to the Restricted Shares shall lapse. As promptly as administratively feasible thereafter, subject to the requirements of
Section 7.1, the Company shall deliver to the Participant or, in case of the Participant's death, to the Participant's beneficiary, one or more stock certificates for the appropriate number of
Shares, free of all such restrictions, except for any restrictions that may be imposed by law. 

        5.2.  Terms of Restricted Shares. (a) Forfeiture of
Restricted Shares. Subject to Section 5.2(b), all Restricted Shares shall be forfeited and returned to the Company and all rights of the Participant with respect to such
Restricted Shares shall terminate unless the Participant continues in the service of the Company as an employee until the expiration of the forfeiture period for such Restricted Shares and satisfies
any and all other conditions set forth in the Restricted Share Agreement. The Committee in its sole discretion, shall determine the forfeiture period (which may, but need not, lapse in installments)
and any other terms and conditions applicable with respect to any Restricted Share Award and the Committee has the discretion to modify the terms and conditions of a Restricted Share award as long as
the rights of the Participant are not impaired. 

        (b)  Waiver of Forfeiture Period. Notwithstanding anything contained in this
Article 5 to the contrary, the Committee may, in its sole discretion, waive the forfeiture period and any other conditions set forth in any Restricted Share Agreement under appropriate
circumstances (including the death, disability or retirement of the Participant or a material change in circumstances arising after the date of an Award) and subject to such terms and conditions
(including forfeiture of a proportionate number of the Restricted Shares) as the Committee shall deem appropriate. 

ARTICLE 6.

GENERALLY APPLICABLE PROVISIONS  

        6.1.  Option Period. The period for which an Option is exercisable shall be
set by the Committee. After the Option is granted, the option period may not be reduced, subject to expiration due to termination of employment or otherwise. 

        6.2.  Fair Market Value. The "Fair Market Value" of a Share shall be
determined in good faith by the Committee in its sole discretion from time to time. In no case shall Fair Market Value be less than the par value of a Share. An Option shall be considered granted on
the date the Committee acts to grant the Option or such later date as the Committee shall specify. 

        6.3.  Exercise of Options. Vested Options granted under the Plan shall be
exercised by the Optionee or by a Permitted Assignee thereof (or by his or her executors, administrators, guardian or legal representative, as provided in Sections 6.6 and 6.7 hereof) as to all or
part of the Shares covered thereby, by the giving of written notice of exercise to the Company, specifying the number of Shares to be purchased, accompanied by payment of the full purchase price for
the Shares being purchased. Full payment of such purchase price shall be made at the time of exercise and shall be made (i) in cash or by certified check or bank check or wire transfer of
immediately available funds, (ii) with the consent of the Committee, by delivery of a promissory note in favor of the Company upon such terms and conditions as determined by the Committee,
(iii) with the consent of Committee, by tendering previously acquired Shares (valued at its Fair Market Value, as determined by the Committee as of the date of tender) that have been owned for
a period of at least six months (or such other period to avoid accounting charges against the Company's earnings), (iv) if Shares are traded on a national securities exchange, the Nasdaq Stock
Market, Inc. or quoted on a national quotation system sponsored by the National Association of Securities Dealers, Inc. and the Committee authorizes this method of exercise, through the
delivery of irrevocable instructions to a broker approved by the Committee to deliver promptly to the Company an amount equal to the purchase price, or (v) with the consent of the Committee,
any combination of (i), (ii), (iii) and (iv). In connection with a tender of previously acquired Shares pursuant to clause (iii) above, the Committee, in its sole discretion, may permit
the 

4

 

Optionee to constructively exchange Shares already owned by the Optionee in lieu of actually tendering such Shares to the Company, provided that adequate documentation concerning the ownership of the
Shares to be constructively tendered is furnished in form satisfactory to the Committee. The notice of exercise, accompanied by such payment, shall be delivered to the Company at its principal
business office or such other office as the Committee may from time to time direct, and shall be in such form, containing such further provisions consistent with the provisions of the Plan, as the
Committee may from time to time prescribe. In no event may any Option granted hereunder be exercised for a fraction of a Share. The Company shall, subject to Section 6.4 herein, effect the
transfer of Shares purchased pursuant to an Option as soon as practicable, and, within a reasonable time thereafter, such transfer shall be evidenced on the books of the Company. No person exercising
an Option shall have any of the rights of a holder of Shares subject to an Option until certificates for such Shares shall have been issued following the exercise of such Option. No adjustment shall
be made for cash dividends or other rights for which the record date is prior to the date of such issuance. 

        6.4.  Transferability. "Non-qualified share options" are
transferable with the consent of the Committee by the Optionee, to any one or more of the following persons (each, a "Permitted Assignee"): (i) the spouse, parent, issue, spouse of issue, or
issue of spouse ("issue" shall include all descendants whether natural or adopted) of such Optionee; (ii) a trust for the benefit of one or more of those persons described in clause (i)
above or for the benefit of such Optionee; (iii) an entity in which the Optionee or any Permitted Assignee thereof is a beneficial owner; or (iv) in the case of a transfer by an Optionee
who is a non-employee director, another non-employee director of the Company; provided that such Permitted Assignee shall be bound by and subject to all of the terms and
conditions of this Plan and the Share Option Agreement relating to the transferred Option and shall execute an agreement satisfactory to the Company evidencing such obligations; and provided further
that such Optionee shall remain bound by the terms and conditions of this Plan. The Company shall cooperate with any Permitted Assignee and the Company's transfer agent in effectuating any transfer
permitted under this Section 6.4. 

        6.5.  Termination of Employment. Unless the Committee determines otherwise, in
the event of the termination of employment of an Optionee or the termination or separation from service of an advisor or consultant for any reason (other than death or disability as provided below),
any Option(s) held by such Optionee (or Permitted Assignee) under this Plan and not previously exercised or expired shall be deemed cancelled and terminated on the day of such termination or
separation, provided, however, that in no instance may the term of the Option, if extended by the Committee, exceed the maximum term established
pursuant to Section 6.1 above. 

        6.6.  Death. In the event an Optionee dies while employed by the Company or
any of its subsidiaries or affiliates or during his term as an employee of the Company or any of its subsidiaries or affiliates, as the case may be, any Option(s) held by such Optionee (or his
Permitted Assignee) and not previously expired or exercised shall, to the extent exercisable on the date of death, be exercisable by the estate of such Optionee or by any person who acquired such
Option by bequest or inheritance, or by the Permitted Assignee at any time within one year after the death of the Optionee, unless earlier terminated pursuant to its terms,  provided, however, that if
the term of such Option would expire by its terms within six months after the Optionee's death, the term of such Option shall
be extended until six months after the Optionee's death, provided further, however, that in no instance may the term of the Option, as so extended,
exceed the maximum term established pursuant to Section 6.1 above. 

        6.7.  Disability. In the event of the termination of employment of an Optionee
or the separation from service of an employee of the Company, due to total disability, the Optionee, or his guardian or legal representative, or a Permitted Assignee shall have the unqualified right
to exercise any Option(s) that have not expired or been previously exercised and that the Optionee was eligible to exercise as of the first date of total disability (as determined by the Committee),
at any time within one year after such termination or separation, unless earlier terminated pursuant to its terms, provided, however, that 

5

 

if the term of such Option would expire by its terms within six months after such termination or separation, the term of such Option shall be extended until six months after such termination or
separation, provided further, however, that in no instance may the term of the Option, as so extended, exceed the maximum term established pursuant to
Section 6.1 above. The term "total disability" shall, for purposes of this Plan, be defined in the same manner as such term is defined in Section 22(e)(3) of the Code. 

        6.8.  Amendment and Modification of the Plan. The Committee may, from time to
time, alter, amend, suspend or terminate the Plan as it shall deem advisable, subject to any requirement for shareholder approval imposed by applicable law or any rule of any stock exchange or
quotation system on which Shares are listed or quoted; provided that no amendments to, or termination of, the Plan shall in any way impair the rights of an Optionee or a Participant (or a Permitted
Assignee thereof) under any Award previously granted without such Optionee's or Participant's consent. 

        6.9.  Adjustments. In the event that the Committee shall determine that any
dividend or other distribution (whether in the form of cash, Shares, other securities, or other property), recapitalization, stock split, reverse stock split, reorganization, merger, consolidation,
split-up, spin-off, combination, repurchase, or exchange of Shares or other securities, the issuance of warrants or other rights to
purchase Shares or other securities, or other similar corporate transaction or event affects the Shares with respect to which Awards have been or may be issued under the Plan, such that an adjustment
is determined in good faith by the Committee to be appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan, then the
Committee shall, in such manner as the Committee may deem equitable, adjust any or all of (i) the number and type of Shares that thereafter may be made the subject of Awards, (ii) the
number and type of Shares subject to outstanding Awards, and (iii) the grant or exercise price with respect to any Award, or, if deemed appropriate, make provision for a cash payment to the
holder of any outstanding Award provided that the number of Shares subject to any Award denominated in Shares shall always be a whole number. In the event of any reorganization, merger, consolidation,
split-up, spin-off, or other business combination involving the Company (collectively, a "Reorganization"), the Committee or the Board of Directors of the Company may cause any
Award outstanding as of the effective date of the Reorganization to be cancelled in consideration of a cash payment or alternate Award (whether from the Company or another entity that is a party to
the Reorganization) or a combination thereof made to the holder of such cancelled Award substantially equivalent in value to the fair market value of such cancelled Award. The determination of fair
market value shall be made by the Committee or the Board of Directors, as the case may be, in their sole discretion. 

        6.10.  Change of Control. The terms of any Award may provide in the Share
Option Agreement, Restricted Share Agreement, or other document evidencing the Award, that upon a "Change of Control" of the Company (as that term may be defined therein), (i) Options
immediately vest and become fully exercisable, (ii) restrictions on Restricted Shares lapse and the shares become fully vested, and (iii) such other additional benefits as the Committee
deems appropriate shall apply, subject in each case to any terms and conditions contained in the applicable document evidencing such Award. For purposes of this Plan, a "Change of Control" shall mean
an event described in the applicable document evidencing the Award or such other event as determined in the sole discretion of the Board of Directors of the Company. The Committee, in its discretion,
may determine that, upon the occurrence of a Change of Control of the Company, each Option outstanding hereunder shall terminate within a specified number of days after notice to the Participant, and
such Participant shall receive, with respect to each Share subject to such Option, an amount equal to the excess of the Fair Market Value of such Share immediately prior to the occurrence of such
Change of Control over the exercise price per share of such Option; such amount to be payable in cash, in one or more kinds of property (including the property, if any, payable in the transaction) or
in a combination thereof, as the Committee, in its discretion, shall determine. 

6

 

        6.11.  Employment Violation. Each Share Option Agreement evidencing an Option
granted hereunder shall include and be subject to the following terms: 

        (a)  The
terms of this Section 6.11 shall apply to the Option if the Optionee is or shall become subject to an employment agreement with the Company. 

        (b)  If
the Optionee materially breaches his or her employment agreement (it being understood that any breach of the post-termination obligations contained
therein shall be deemed to be material) for so long as the terms of such employment agreement shall apply to the Optionee (each an "Employment Violation"), the Company shall have the right to require
(i) the termination and cancellation of the unexercised portion of the Option, if any, whether vested or unvested, and (ii) payment by the Optionee to the Company of the Recapture Amount
(as defined below). Such termination of unexercised Options and payment of the Recapture Amount, as the case may be, shall be in addition to, and not in lieu of, any other right or remedy available to
the Company arising out of or in connection with any such Employment Violation including, without limitation, the right to terminate Optionee's employment if not already terminated, seek injunctive
relief and additional monetary damages. 

	(c)
	"Recapture
Amount" shall mean the gross gain realized or unrealized by the Optionee upon each exercise of his Option during the period beginning on the date which is twelve
(12) months prior to the date of the Optionee's Employment Violation and ending on the date of computation (the "Look-back Period"), which gain shall be calculated as the sum of: 

        (i)    if
the Optionee has exercised any portion of his Option during the Look-back Period and sold any of the Shares acquired on exercise thereafter, an amount
equal to the product of (x) the sales price per Share sold minus the exercise price per Share times (y) the number of Shares as to which the Option was exercised and which were sold at
such sales price; plus 

        (ii)  if
the Optionee has exercised any portion of his Option during the Look-back Period and not sold any of the Shares acquired on exercise thereafter, with
respect to each of such Shares an amount equal to the product of (x) the greatest of the following: (1) the Fair Market Value per Share on the date of exercise, (2) the arithmetic
average of the per Share closing sales prices as reported on NASDAQ for the thirty (30) trading day period ending on the trading day immediately preceding the date of the Company's written
notice of its exercise of its rights under this clause (h), or (3) the arithmetic average of the per Share closing sales prices as reported on NASDAQ for the thirty (30) trading
day period ending on the trading day immediately preceding the date of computation, minus the exercise price per Share times (y) the number of Shares as to which this Option was exercised and
which were not sold; 

provided,
however, in lieu of payment by the Optionee to the Company of the Recapture Amount determined pursuant to subclause (ii) above, the Optionee, in his or her discretion, may tender to
the Company the Shares acquired upon exercise of this Option during the Look-back Period and the Optionee shall not be entitled to receive any consideration from the Company in exchange
therefor. 

        With
respect to any other Awards granted hereunder, the terms of any Restricted Share Agreement, or any other document evidencing an Award under the Plan, may include comparable
provisions to those set forth in this Section 6.11. 

        6.12.  Other Provisions. (a) The Committee may require
each Participant purchasing Shares pursuant to an Award under the Plan to represent to and agree with the Company in writing that such Participant
is acquiring the Shares without a view to distribution thereof. The certificates for such Shares may include any legend which the Committee deems appropriate to reflect any restrictions on transfer. 

7

 

        (b)  All certificates for Shares delivered under the Plan pursuant to any Award shall be subject to such share-transfer orders
and other restrictions as the Committee may deem advisable under the rules, regulations, and other restrictions of the Securities and Exchange Commission, any stock exchange upon which the Shares are
then listed, and any applicable Federal or state securities law, and the Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions. 

        (c)  Awards granted under the Plan may, in the discretion of the Committee, be granted either alone or in addition to, in
tandem with, or in substitution for, any other Awards granted under the Plan. If Awards are granted in substitution for other Awards, the Committee shall require the surrender of such other Awards in
consideration for the grant of the new Awards. Awards granted in addition to or in tandem with other Awards may be granted either at the same time as or at a different time from the grant of such
other Awards. 

        (d)  Nothing contained in this Plan shall prevent the Board of Directors from adopting other or additional compensation
arrangements, subject to shareholder approval if such approval is required; and such arrangements may be either generally applicable or applicable only in specific cases. 

        (e)  A Participant shall have no right as a shareholder until he or she becomes the holder of record. 

        (f)    The Company will provide to its shareholders, at least annually, reports containing financial statements and management's
discussion and analysis of financial conditions and results of operations. 

        6.13.  Terms of Option Grant. Notwithstanding anything in Section 6.4,
6.5, 6.6, 6.7, 6.10 and 6.11 to the contrary, the Committee may grant an Option under such terms and conditions as may be provided in the Share Option Agreement given to the Optionee and the Committee
has the discretion to modify the terms and conditions of an Option after grant as long as the rights of the Optionee are not impaired unless the Optionee otherwise consents,  provided, however, that in
no instance may the exercise price of the Option be reduced after the date of grant (except in connection with adjustments
pursuant to Section 6.9 hereof). 

ARTICLE 7.

MISCELLANEOUS  

        7.1.  Tax Withholding. The Company shall have the right to make all payments
or distributions pursuant to the Plan to an Optionee or Participant (or a Permitted Assignee thereof) net of any applicable Federal, State and local taxes required to be paid as a result of the grant
of any Award, exercise of an Option or any other event occurring pursuant to this Plan. The Company or any subsidiary or affiliate thereof shall have the right to withhold from wages or other amounts
otherwise payable to such Optionee or Participant (or a Permitted Assignee thereof) such withholding taxes as may be required by law, or to otherwise require the Optionee or Participant (or a
Permitted Assignee thereof) to pay such withholding taxes. If the Optionee or Participant (or a Permitted Assignee thereof) shall fail to make such tax payments as are required, the Company or its
subsidiaries or affiliates shall, to the extent permitted by law, have the right to deduct any such taxes from any payment of any kind otherwise due to such Optionee or Participant or to take such
other action as may be necessary to satisfy such withholding obligations. In satisfaction of the requirement to pay withholding taxes, the Optionee or Participant (or Permitted Assignee) may make a
written election, which may be accepted or rejected in the discretion of the Committee, to have withheld a portion of the Shares then issuable to the Optionee (or Permitted Assignee) pursuant to the
Plan having an aggregate Fair Market Value equal to the withholding taxes. 

8

 

        7.2.  Right of Discharge Reserved. Nothing in the Plan nor the grant of an
Award hereunder shall confer upon any employee or other individual the right to continue in the employment or service of the Company or any subsidiary or affiliate of the Company or affect any right
that the Company or any subsidiary or affiliate of the Company may have to terminate the employment or service of (or to demote or to exclude from future Options under the Plan) any such employee or
other individual at any time for any reason. Except as specifically provided by the Committee, the Company shall not be liable for the loss of existing or potential profit with respect to an Award in
the event of termination of an employment or other relationship even if the termination is in violation of an obligation of the Company or any subsidiary or affiliate of the Company to the studio
employee. 

        7.3.  Nature of Payments. All Awards made pursuant to the Plan are in
consideration of services performed or to be performed for the Company or any subsidiary or affiliate of the Company. Any income or gain realized pursuant to Awards under the Plan constitutes a
special incentive payment to the Optionee or Participant and shall not be taken into account, to the extent permissible under applicable law, as compensation for purposes of any of the employee
benefit plans of the Company or any subsidiary or affiliate of the Company except as may be determined by the Committee or by the Directors or directors of the applicable subsidiary or affiliate of
the Company. 

        7.4.  Unfunded Status of the Plan. The Plan is intended to constitute an
"unfunded" plan for incentive and deferred compensation. With respect to any payments not yet made to a Participant or Optionee by the Company, nothing contained herein shall give any such Participant
or Optionee any rights that are greater than those of a general creditor of the Company. In its sole discretion, the Committee may authorize the creation of trusts or other arrangements to meet the
obligations created under the Plan to deliver the Shares or payments in lieu of or with respect to Awards hereunder; provided, however, that the existence of such trusts or other arrangements is
consistent with the unfunded status of the Plan. 

        7.5.  Severability. If any provision of the Plan shall be held unlawful or
otherwise invalid or unenforceable in whole or in part, such unlawfulness, invalidity or unenforceability shall not affect any other provision of the Plan or part thereof, each of which remain in full
force and effect. If the making of any payment or the provision of any other benefit required under the Plan shall be held unlawful or otherwise invalid or unenforceable, such unlawfulness, invalidity
or unenforceability shall not prevent any other payment or benefit from being made or provided under the Plan, and if the making of any payment in full or the provision of any other benefit required
under the Plan in full would be unlawful or otherwise invalid or unenforceable, then such unlawfulness, invalidity or unenforceability shall not prevent such payment or benefit from being made or
provided in part, to the extent that it would not be unlawful, invalid or unenforceable, and the maximum payment or benefit that would not be unlawful, invalid or unenforceable shall be made or
provided under the Plan. 

        7.6.  Gender and Number. In order to shorten and to improve the
understandability of the Plan document by eliminating the repeated usage of such phrases as "his or her" and any masculine terminology herein shall also include the feminine, and the definition of any
term herein in the singular shall also include the plural except when otherwise indicated by the context. 

        7.7.  Governing Law. The Plan and all determinations made and actions taken
thereunder, to the extent not otherwise governed by the Code or the laws of the United States, shall be governed by the laws of the State of Delaware and construed accordingly. 

        7.8.  Effective Date of Plan; Termination of Plan. The Plan shall be effective
on the date of the approval of the Plan by the Board of Directors. Awards may be granted under the Plan at any time and from time to time prior to December 18, 2012, on which date the Plan will
expire except as to Awards outstanding under the Plan. Such outstanding Awards shall remain in effect until they have been exercised or terminated, or have expired. 

9

 

        7.9.  Captions. The captions in this Plan are for convenience of reference
only, and are not intended to narrow, limit or affect the substance or interpretation of the provisions contained herein. 

        7.10.  Dissolution or Liquidation. In the event of the proposed dissolution or
liquidation of the Company, the Committee shall notify each Optionee and Participant as soon as practicable prior to the effective date of such proposed transaction. The Committee in its sole
discretion may permit an Optionee to exercise an Option until ten days prior to such transaction with respect to all vested and exercisable Shares covered thereby and with respect to such number of
unvested Shares as the Committee shall determine. In addition, the Committee may provide that any forfeiture provision or Company repurchase option applicable to any Restricted Share Award shall lapse
as to such number of Shares as the Committee shall determine, contingent upon the occurrence of the proposed dissolution or liquidation at the time and in the manner contemplated. To the extent an
Option has not been previously exercised, the Option shall terminate automatically immediately prior to the consummation of the proposed action. To the extent a forfeiture provision applicable to a
Restricted Share Award has not been waived by the Committee, the related Restricted Share Award shall be forfeited automatically immediately prior to the consummation of the proposed action. 

        7.11.  Successors and Assigns. This Plan shall be binding upon and inure to
the benefit of the respective successors and permitted assigns of the Company, Optionees and Participants. 

10

 
 
 

STOCK OPTION AGREEMENT
  (Non-Transferable)    
  

	Stock Option #            	 	For            Shares

Issued Pursuant to the

2002 Studio Employee Retention Incentive Plan of
 ACTIVISION, INC.  

        THIS CERTIFIES that on                        (the "Issuance
Date")                        (the "Holder") was granted an option (the "Option") to purchase at the option price
of $            per share, all or any part
of                        fully paid and non-assessable shares ("Shares") of common stock, par value $.000001 per share, of
ACTIVISION, INC.,
a Delaware corporation (the "Company"), upon and subject to the following terms and conditions: 

        a.    Terms of the Plan.    The Option is granted pursuant to, and is subject to the terms and
conditions of, the Company's 2002 Studio Employee Retention Incentive Plan (the "Plan"), the terms, conditions and definitions of which are hereby incorporated herein as though set forth at length,
and the receipt of a copy of which the Holder hereby acknowledges by his signature below. Capitalized terms used herein shall have the meanings set forth in the Plan, unless otherwise defined herein. 

        b.    Expiration.    This Option shall expire on [            ]
unless extended or earlier terminated in accordance herewith. 

        c.    Exercise.    This Option may be exercised or surrendered during the Holder's lifetime
only by the Holder or his/her guardian or legal representative. THIS OPTION SHALL NOT BE TRANSFERABLE BY
THE HOLDER OTHERWISE THAN BY WILL OR BY THE LAWS OF DESCENT AND DISTRIBUTION, SUBJECT TO THE TERMS AND CONDITIONS OF THE PLAN. 

        This
Option shall vest and be exercisable as follows: 

	Vesting Date
 
	 	Shares Vested at Vesting Date
	 	Cumulative Shares

Vested at Vesting Date

	
[vesting schedule]
	 	 	 	 	 

 

        This
Option shall be exercised by the Holder (or by her executors, administrators, guardian or legal representative) as to all or part of the Shares, by the giving of written notice of
exercise to the Company, specifying the number of Shares to be purchased, accompanied by payment of the full purchase price for the Shares being purchased. Full payment of such purchase price shall be
made at the time of exercise and shall be made (i) in cash or by certified check or bank check or wire transfer of immediately available funds, (ii) with the consent of the Company, by
tendering previously acquired Shares (valued at its Fair Market Value (as defined in the Plan), as determined by the Company as of the date of tender), or (iii) with the consent of the Company,
a combination of (i) and (ii). Such notice of exercise, accompanied by such payment, shall be delivered to the Company at its principal business office or such other office as the Company may
from time to time direct, and shall be in such form, containing such further provisions as the Company may from time to time prescribe. In no event may this Option be exercised for a fraction of a
Share. The Company shall effect the transfer of Shares purchased pursuant to an Option as soon as practicable, and, within a reasonable time thereafter, such transfer shall be evidenced on the books
of the Company. No person exercising this Option shall have any of the rights of a holder of Shares subject to this Option until certificates for such Shares shall
have been issued following the exercise of such Option. No adjustment shall be made for cash dividends or other rights for which the record date is prior to the date of such issuance. 

        (d)    Termination of Employment.    In the event of the termination of employment or
separation from service of the Holder for any reason (other than death or disability as provided below), this Option, to the extent not previously exercised or expired, shall be deemed cancelled and
terminated on the day of such termination or separation, unless the Company decides, in its sole discretion, to extend the term of this Option, subject to the terms of the Plan. 

        (e)    Death.    In the event the Holder dies while employed by the Company or any of its
subsidiaries or affiliates, or during his term as a Director of the Company or any of its subsidiaries or affiliates, as the case may be, this Option, to the extent not previously expired or
exercised, shall, to the extent exercisable on the date of death, be exercisable by the estate of the Holder or by any person who acquired this Option by bequest or inheritance, at any time within one
year after the death of the Holder, provided, however, that if the term of such Option would expire by its terms within six months after the Optionee's
death, the term of such Option shall be extended until six months after the Optionee's death, provided further, however, that in no instance may the
term of the Option, as so extended, exceed the maximum term established pursuant to Sections 6.1 of the Plan. 

        (f)    Disability.    In the event of the termination of employment of the Holder or the
separation from service of the Holder due to total disability, the Holder, or her guardian or legal representative, shall have the unqualified right to exercise any portion of this Option which has
not been previously exercised or expired and which the Holder was eligible to exercise as of the first date of total disability (as determined by the Company), at any time within one year after such
termination or separation, provided, however, that if the term of such Option would expire by its terms within six months after such termination or
separation, the term of such Option shall be extended until six months after such termination or separation, provided further, however, that in no
instance may the term of the Option, as so extended, exceed the maximum term established pursuant to Section 6.1 of the Plan. The term "total disability" shall, for purposes of this Share
Option Agreement, be defined in the same manner as such term is defined in Section 22(e)(3) of the Internal Revenue Code of 1986, as amended. 

        [(g)    Change of Control.    If the Holder is an active employee of the Company
or any of its subsidiaries at the time there occurs a "Change of Control" of the Company (as defined below) and the Holder's employment is terminated by the Company or any of its subsidiaries other
than for Cause (as defined below) within twelve (12) months following such Change of Control, or such longer period as the Committee may determine, the portion, if any, of this Option with
respect to which the right to 

2

 

exercise has not yet accrued, shall immediately vest and be exercisable in full, effective upon such termination, for a period of 30 days thereafter, or such longer period as the Committee may
determine. For purposes of this Option, a "Change of Control" of the Company shall be deemed to occur if: 

        (i)    there
shall have occurred a Change of Control of a nature that would be required to be reported in response to Item 6(e) of Schedule 14A of Regulation 14A
promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), as in effect on the date hereof, whether or not the Company is then subject to such reporting requirement,  provided,
however, that there shall not be deemed to be a Change of Control of the Company if immediately prior to the occurrence of what would
otherwise be a Change of Control of the Company (a) the Holder is the other party to the transaction (a "Control Event") that would otherwise result in a Change of Control of the Company or
(b) the Holder is an executive officer, trustee, director or more than 5% equity holder of the other party to the Control Event or of any entity, directly or indirectly, controlling such other
party; 

        (ii)  the
Company merges or consolidates with, or sells all or substantially all of its assets to, another company (each, a "Transaction"), provided,
however, that a Transaction shall not be deemed to result in a Change of Control of the Company if (a) immediately prior thereto the circumstances in (i)(a) or (i)(b)
above exist, or (b) (1) the shareholders of the Company, immediately before such Transaction own, directly or indirectly, immediately following such Transaction in excess of fifty percent (50%)
of the combined voting power of the outstanding voting securities of the corporation or other entity resulting from such Transaction (the "Surviving Corporation") in substantially the same proportion
as their ownership of the voting securities of the Company immediately before such Transaction and (2) the individuals who were members of the Company's Board of Directors immediately prior to
the execution of the agreement providing for such Transaction constitute at least a majority of the members of the board of directors or the board of trustees, as the case may be, of the Surviving
Corporation, or of a corporation or other entity beneficially directly or indirectly owning a majority of the outstanding voting securities of the Surviving Corporation; or 

        (iii)  the
Company acquires assets of another company or a subsidiary of the Company merges or consolidates with another company (each, an "Other Transaction") and
(a) the shareholders of the Company, immediately before such Other Transaction own, directly or indirectly, immediately following such Other Transaction 50% or less of the combined voting power
of the outstanding voting securities of the corporation or other entity resulting from such Other Transaction (the "Other Surviving Corporation") in substantially the same proportion as their
ownership of the voting securities of the Company immediately before such Other Transaction or (b) the individuals who were members of the Company's Board of Directors immediately prior to the
execution of the agreement providing for such Other Transaction constitute less than a majority of the members of the board of directors or the board of trustees, as the case may be, of the Other
Surviving Corporation, or of a corporation or other entity beneficially directly or indirectly owning a majority of the outstanding voting securities of the Other Surviving Corporation,  provided, however, that an Other Transaction shall not be deemed to result in a Change of Control of the Company if immediately prior thereto the
circumstances in (i)(a) or (i)(b) above exist. 

        For
purposes of this clause (g), "Cause" shall mean (unless a different definition is used in the Holder's written employment agreement with the Company, if any, in which case
such different definition shall apply to the Holder) any of the following: 

        (i)    material
breach by the Holder of his or her employment agreement, if any, or material failure by the Holder to perform his or her duties (other than as a result of
incapacity due to physical or mental illness) during his or her employment with the Company after written notice of 

3

 

such breach or failure and the Holder failed to cure such breach or failure to the Company's reasonable satisfaction within five (5) days after receiving such written notice; 

        (ii)  material
breach by the Holder of his or her Employee Proprietary Information Agreement or other similar arrangement entered into by the Holder in connection with his or
her employment by the Company; or 

        (iii)  any
act of fraud, misappropriation, misuse, embezzlement or any other material act of dishonesty in respect of the Company or its funds, properties, assets or other
employees.] 

        (h)    Employment Violation.    In consideration of the granting and by acceptance of this
Option, the Holder hereby agrees that the terms of this clause (h) shall apply to the Option. The Holder acknowledges and agrees that each exercise of this Option and each written notice of
exercise delivered to the Company and executed by the Holder shall serve as a reaffirmation of and continuing agreement by the Holder to comply with the terms contained in this clause (h). 

        The
Company and the Holder acknowledge and agree that if the Holder materially breaches his or her employment agreement (it being understood that any breach of the
post-termination obligations contained therein shall be deemed to be material) for so long as the terms of such employment agreement shall apply to the Holder (each an "Employment
Violation"), the Company shall have the right to require (i) the termination and cancellation of the unexercised portion of this Option, if any, whether vested or unvested, and
(ii) payment by the Holder to the Company of the Recapture Amount (as defined below). The Company and the Holder further agree that such termination of unexercised Options and payment of the
Recapture Amount, as the case may be, shall be in addition to, and not in lieu of, any other right or remedy available to the Company arising out of or in connection with any such Employment Violation
including, without limitation, the right to terminate the Holder's employment if not already terminated, seek injunctive relief and additional monetary damages. 

        For
purposes of this clause (h), the "Recapture Amount" shall mean the gross gain realized or unrealized by the Holder upon each exercise of this Option during the period
beginning on the date which is twelve (12) months prior to the date of the Holder's Employment Violation and ending on the date of computation (the "Look-back Period"), which gain
shall be calculated as the sum of: 

        (i)    if
the Holder has exercised any portion of this Option during the Look-back Period and sold any of the Shares acquired on exercise thereafter, an amount
equal to the product of (x) the sales price per Share sold minus the exercise price per Share times (y) the number of Shares as to which this Option was exercised and which were sold at
such sales price; plus 

        (ii)  if
the Holder has exercised any portion of this Option during the Look-back Period and not sold any of the Shares acquired on exercise thereafter, with
respect to each of such Shares an amount equal to the product of (x) the greatest of the following: (1) the Fair Market Value per Share on the date of exercise, (2) the arithmetic
average of the per Share closing sales prices as reported on NASDAQ for the thirty (30) trading day period ending on the trading day immediately preceding the date of the Company's written
notice of its exercise of its rights under this clause (h), or (3) the arithmetic average of the per Share closing sales prices as reported on NASDAQ for the thirty (30) trading
day period ending on the trading day immediately preceding the date of computation, minus the exercise price per Share times (y) the number of Shares as to which this Option was exercised and
which were not sold; 

provided,
however, in lieu of payment by the Holder to the Company of the Recapture Amount determined pursuant to subclause (ii) above, the Holder, in his or her discretion, may tender to the
Company the Shares acquired upon exercise of this Option during the Look-back Period and the Optionee shall not be entitled to receive any consideration from the Company in exchange
therefor. 

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        (i)    Adjustments.    In the event that the Company shall determine that any dividend or
other distribution (whether in the form of cash, shares of common stock of the Company, other securities, or other property), recapitalization, stock split, reverse stock split, reorganization,
merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of shares of common stock of the Company or other securities, the issuance of warrants or other
rights to purchase shares of common stock of the Company, or other securities, or other similar corporate transaction or event affects the Shares, such that an adjustment is determined by the Company
to be appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available to the Holder, then the Company shall, in such manner as the Company
may deem equitable, adjust any or all of (i) the number and type of shares of common stock of the Company subject to this Option, and (ii) the grant or exercise price with respect to
this Option, or, if deemed appropriate, make provision for a cash payment to the Holder. 

        (j)    Delivery of Share Certificates.    Within a reasonable time after the exercise of this
Option, the Company shall cause to be delivered to the person entitled thereto a certificate for the Shares purchased pursuant to the exercise of this Option. If this Option shall have been exercised
with respect to less than all of the Shares subject to this Option, the Company shall also cause to be delivered to the person entitled thereto a new Stock Option Agreement in replacement of this
Stock Option Agreement if surrendered at the time of the exercise of this Option, indicating the number of Shares with respect to which this Option remains available for exercise, or the Company shall
make a notation in its books and records to reflect the partial exercise of this Option. 

        (k)    Withholding.    In the event that the Holder elects to exercise this Option or any part
thereof, and if the Company or any subsidiary or affiliate of the Company shall be required to withhold any amounts by reasons of any federal, state or local tax laws, rules or regulations in respect
of the issuance of Shares to the Holder pursuant to this Option, the Company or such subsidiary or affiliate shall be
entitled to deduct and withhold such amounts from any payments to be made to the Holder. In any event, the Holder shall make available to the Company or such subsidiary or affiliate, promptly when
requested by the Company or such subsidiary or affiliate, sufficient funds to meet the requirements of such withholding; and the Company or such subsidiary or affiliate shall be entitled to take and
authorize such steps as it may deem advisable in order to have such funds available to the Company or such subsidiary or affiliate out of any funds or property due or to become due to the Holder. 

        (l)    Reservation of Shares.    The Company hereby agrees that at all times there shall be
reserved for issuance and/or delivery upon exercise of this Option such number of Shares as shall be required for issuance or delivery upon exercise hereof. 

        (m)    Rights of Holder.    Nothing contained herein shall be construed to confer upon the
Holder any right to be continued in the employ of the Company and/or any subsidiary or affiliate of the Company or derogate from any right of the Company and/or any subsidiary or affiliate of the
Company to retire, request the resignation of, or discharge the Holder at any time, with or without cause. The Holder shall not, by virtue hereof, be entitled to any rights of a shareholder in the
Company, either at law or in equity, and the rights of the Holder are limited to those expressed herein and are not enforceable against the Company except to the extent set forth herein. 

        (n)    Exclusion from Pension Computations.    By acceptance of the grant of this Option, the
Holder hereby agrees that any income realized upon the receipt or exercise hereof, or upon the disposition of the Shares received upon its exercise, is special incentive compensations and, to the
extent permissible under applicable law, shall not be taken into account as "wages", "salary" or "compensation" in determining the amount of any payment under any pension, retirement, incentive,
profit sharing, bonus or deferred compensation plan of the Company or any of its subsidiaries or affiliates. 

5

 

        (o)    Registration; Legend.    The Company may postpone the issuance and delivery of Shares
upon any exercise of this Option until (a) the admission of such Shares to listing on any stock exchange or exchanges on which Shares of the Company of the same class are then listed and
(b) the completion of such registration or other qualification of such Shares under any state or federal law, rule or regulation as the Company shall determine to be necessary or advisable. The
Holder shall make such representations and furnish such information as may, in the opinion of counsel for the Company, be appropriate to permit the Company, in light of the then existence or
non-existence with respect to such Shares of an effective Registration Statement under the Securities Act of 1933, as amended, to issue the Shares in compliance with the provisions of that
or any comparable act. 

        The
Company may cause the following or a similar legend to be set forth on each certificate representing Shares or any other security issued or issuable upon exercise of this Option
unless counsel for the Company is of the opinion as to any such certificate that such legend is unnecessary: 

THE
SECURITIES REPRESENTED BY THIS CERTIFICATE MAY NOT BE OFFERED FOR SALE, SOLD OR OTHERWISE TRANSFERRED EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933, AS
AMENDED (THE "ACT"), OR PURSUANT TO AN EXEMPTION FROM REGISTRATION UNDER THE ACT, THE AVAILABILITY OF WHICH IS ESTABLISHED BY AN OPINION FROM COUNSEL TO THE COMPANY. 

        (p)    Amendment.    The Company may at any time or from time to time amend the terms of the
Plan, and may, with the consent of the Holder, at any time or from time to time amend the terms and conditions of this Option, provided, however, that
in no instance may the exercise price of this Option be reduced after the date of grant (except in connection with adjustments pursuant to Section 6.9 of the Plan). 

        (q)    Notices.    Any notice which either party hereto may be required or permitted to give
to the other shall be in writing, and may be delivered personally or by mail, postage prepaid, or overnight courier, addressed as follows: if to the Company, at its office at 3100 Ocean Park
Boulevard, Santa Monica, California 90405, Attn: General Counsel, or at such other address as the Company by notice to the Holder may designate in writing from time to time; and if to the Holder, at
the address shown below her signature on this Stock Option Agreement, or at such other address as the Holder by notice to the Company may designate in writing from time to time. Notices shall be
effective upon receipt. 

        (r)    Interpretation.    A determination of the Committee as to any questions which may arise
with respect to the interpretation of the provisions of this Option and of the Plan shall be final and binding. The Committee may authorize and establish such rules, regulations and revisions thereof
as it may deem advisable. 

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        IN
WITNESS WHEREOF, the parties have executed this Stock Option Agreement as of the date set forth above. 

	 	 	ACTIVISION, INC.
	

 	
 	

 	

 	

 
	 	 	By:	 	 
	 	 	 	

	 	 	 	Name:	 
	 	 	 	Title:	 
	 	 	 	 	 
	 	 	Date:	 	 
	 	 	 	

	 	 	Attest:	 	 
	 	 	 	

	

 	
 	

 	

 	

 
	ACCEPTED:	 	 	 	 
	

 	
 	

 	

 	

 
	

 Option Holder	
 	

 	

 	

 
	

 	
 	

 	

 	

 
	

 Address	
 	

 	

 	

 
	

 	
 	

 	

 	

 
	

City                        State                
        Zip Code	
 	

 	

 	

 
	

 	
 	

 	

 	

 
	

 Social Security Number	
 	

 	

 	

 

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QuickLinks

ACTIVISION, INC. 2002 STUDIO EMPLOYEE RETENTION INCENTIVE PLAN

STOCK OPTION AGREEMENT

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