Document:

<PAGE>   1
                                                                   EXHIBIT 10.22

                           RETAINED SERVICE AGREEMENT

This RETAINED SERVICE AGREEMENT ("Agreement") is made and entered into as of the
15th day of November, 1999 and between Beverly Hills Limited ("BLTD"), a Utah
corporation located at 16 N. Ft. Harrison, Clearwater, FL 33755 and Millennium
Media, LTD ("Millennium") and pertains to services which Customer has requested
Millennium Media, LTD to perform in consideration of the mutual promises
contained herein, the parties agree as follows:

1.    Services of Millennium: BLTD hereby retains Millennium to perform the
      following services as an independent contractor and Millennium hereby
      agrees to act as such independent contractor and shall act as a
      "consultant" and "ad agency" to perform the following services for the
      benefit of BLTD.

      (i)   Provide four color advertising according to the following schedule
            in the domestic airline magazines, that is supplied to inflights to
            respective passengers and also PC World and Forbes, FYI.

      (ii)  Act as intermediary in between the airline carrier's magazine
            editors/publishers and in the favor of BLTD.

      (iii) Answering questions about and explaining the deadlines and
            commitments for ad content.

      (iv)  Use due diligence to assist in consultation to improve the ad
            content and the ultimate overall success of the airline ad campaign.

      (v)   Millennium shall perform such other acts consistent with this
            Agreement as may be requested by BLTD with respect to the content of
            this Agreement.

2.    Compensation: As compensation for Millennium's services hereunder, BLTD
      agrees to pay to Millennium a fee of 600,000 shares of BLTD restricted
      common stock. The certificate evidencing said shares shall be issued and
      delivered to Millennium within thirty (30) days from the date hereof. BLTD
      intends to become a reporting company, and that appropriate registrations
      will be filed so as to enable successive blocks of said shares to become
      non-restricted according to the following schedule.

<TABLE>
<S>     <C>              <C>
        85,000 shares    Upon the first registration of BLTD shares.
        85,000 shares    90 days following the first registration of BLTD shares.
        65,000 shares    180 days following the first registration of BLTD shares.
        65,000 shares    180 days following the first registration of BLTD shares.
       300,000 shares    On or before December 31, 2000.
</TABLE>

      The company will utilize its best efforts to fulfill the requirements for
      it to become a reporting company and complete the appropriate
      registrations in time to enable the shares to become non-restricted in
      accordance with the above schedule but can make no guarantee in those
      regards. We will utilize our best effort to issue all 600,000 shares
      within sixty (60) days from the date on which we receive a countersigned
      copy of this letter and the signed Investment Letter. If, after the
      issuance of the shares, the conditions stated in (2) above cannot be met
      with respect to all or any portion of the shares, those shares shall be
      surrendered back to BLTD in exchange for the equivalent cash payment
      (determined per Attachment A on a media consumed basis).

      BLTD retains the right to terminate the agreement by written notice if for
      any reason it is unable to make payment in conforming stock, or to cause
      the stock to become non-restricted in accordance with the quarter-annual
      schedule. In such event BLTD will be responsible to make payment in cash
      for all magazine media consumed and other services received (per
      Attachment A) up to that point in time, but will have no other or further
      liability or responsibility. Subject to ninety (90) days notice of
      cancellation, BLTD has the option of using the magazine media advertising
      immediately upon signature of this Agreement.

3.    In such event, BLTD shall be entitled to a return of, and Millennium shall
      surrender to BLTD, the unearned portion of the 600,000 corresponding to
      the unreceived advertising, according to the values set forth in the table
      contained in Paragraph 2 of this Agreement at the rate of 1 share for
      every $4.00 of the unreceived advertising. Millennium shall surrender its
      stock certificate for cancellation and for reissuance of the earned
      portion of the shares, and BLTD shall be entitled to place a stop order on
      the transfer of the shares pending Millennium's compliance.

4.    Performance: Millennium shall follow all directions of BLTD, pertaining to
      and limited to services defined as consulting below, during normal
      business hours and shall use its best efforts and diligence in performing
      its duties hereunder.

            The schedule is preemptable for two reasons: 1 Availability, 2
            Clearances denied by any publisher for content or conflict reason.
            Preemptions will be made good in the dollar amount and with the same
            publications or in the event of a conflict with a product, another
            publication of similar quality on this list. The entire schedule
            must be run over 24 months from the time this contract has been
            signed.

<PAGE>   2
                           RETAINED SERVICE AGREEMENT

                  (ii)   BLTD will supply on or before January 25, 2000 1/3
                         vertical, 1/3 square, and 1/2 horizontal ads on disks
                         with laser proof, or film with cromeline proof. Size
                         specifications will be given to BLTD. This advertising
                         is to commence March 1, 2000.

                  (iii)  BLTD may substitute new ads as they desire with
                         standard closing dates of magazine schedules as
                         published in SRDS. There is no problem changing the
                         ads monthly if desired or the different categories of
                         BLTD products and services.

                  (iv)   Attached are Exhibit A of rates for 1/2 and 1/3 pages.
                         Millennium agrees to provide 2.4 million dollars of
                         media payable at $4.00 per share under the proposed
                         registration formula. Millennium will bill monthly
                         upon receipt of tearsheets as well as supply three
                         copies of each magazine to BLTD. More copies are
                         available for specific promotions, should they desire.

         5.  Time of Performance: Millennium shall arrive at the site of BLTD,
             if necessary, to counsel on ad concepts, and will make every
             reasonable attempt to arrive in a timely manner to conduct these
             services. Millennium will also conduct these consulting services
             over the phone, if possible.

         6.  Independent Contractor: The parties agree that Millennium is and
             shall act as an independent contractor and not as an agent or
             employee of BLTD.

         7.  Responsibility of Millennium: Millennium will be responsible to
             BLTD to insure that the ad placement has been made in the airline
             magazine according to the agreed upon terms. Millennium will not be
             held responsible for any problem that arises as a result of their
             advice or consulting. Millennium offers this advice as a final
             product and any advice or consulting acted upon by BLTD is acted
             upon by BLTD at their own will and discretion and with the full
             awareness that Millennium is in no way liable or responsible for
             actions resultant from said advice or consulting.

         8.  Force Majeure: If Millennium is unable to perform due to any act
             of God, strike, termination of airline or publication, or any
             other act that is out of the control of Millennium, BLTD shall
             allow Millennium sixty (60) days to remedy such situation. If
             remedy of this nature should be necessary, it shall be on a basis
             that is acceptable to both parties. If remedy cannot be found then
             the amount due for that element shall be deducted for that month.

         9.  Assignment: This Agreement is for the unique services of between
             BLTD and Millennium and may not be reassigned by either party
             without the express written permission of the other.

         10. Termination: In the event of a material breach of this Agreement by
             Millennium, which is not cured within thirty (30) days after
             written notice thereof is received from BLTD, this Agreement shall,
             at BLTD'S option, be deemed terminated as of the expirations of
             said thirty (30) day period. In such event BLTD shall be entitled
             to a return of, and Millennium shall surrender to BLTD, the
             unearned portion of the 600,000 shares corresponding to the
             unreceived advertising, based upon the values set forth in the
             table contained in Paragraph 2 of this Agreement (1 share to be
             surrendered for every $4.00 of the unreceived advertising).
             Millennium shall surrender its stock certificate for cancellation
             and for reissuance of the earned portion of the shares, and BLTD
             shall be entitled to place a stop order on the transfer of the
             shares pending Millennium's compliance. Except as stated herein,
             this Agreement shall not be subject to termination by either party.

         11. Modifications: This Agreement shall not be modified or modifiable
             except in a writing signed by both of the parties hereto, by their
             appropriate officers thereunto duly authorized.

         IN WITNESS WHEREOF, the parties have caused this Agreement to be
         executed as of the day and year first above written.

         "Millennium Media, LTD"

         By:   /s/ [ILLEGIBLE]              Date:   11/15/99
            -----------------------------        ------------------------------

         Title:  resident agent             Print Name:  [ILLEGIBLE]
               --------------------------              ------------------------

         "Beverly Hills Limited" a Florida Corporation

         By:   /s/ MARC S. BARHONOVICH      Date:   11/15/99
            -----------------------------        ------------------------------

         Title:      CEO                    Print Name:  MARC S. BARHONOVICH
               --------------------------              ------------------------
<PAGE>   3
                                                                      EXHIBIT A

                        GLOBAL GOLF MAGAZINE MEDIA PLAN
                           FOR BEVERLY HILLS LIMITED

--------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                         MARKET                      2000 1/2 PG       2000 1/3 PG                1/2 PG            1/3 PG
MAGAZINE                 SHARE        CIRCULATION     SRDS RATE         SRDS RATE    QUANTITY      TOTAL             TOTAL
--------                 ------       -----------   -------------     -------------  --------  -------------     -------------
<S>                      <C>          <C>           <C>               <C>             <C>      <C>               <C>
American                  16%           697,000     $   27,300.00                       12     $  327,600.00

Delta                     16%           515,000     $   28,160.00     $   21,110.00     12     $  337,920.00     $  253,320.00

United                    14%           530,000     $   28,160.00     $   21,110.00     12     $  337,920.00     $  253,320.00

Northwest/Alaska          13%           435,000     $   22,150.00     $   16,055.00     15     $  332,250.00     $  240,825.00

Continental/TWA           12%           580,000     $   28,250.00     $   18,835.00     15     $  423,750.00     $  282,525.00

Southwest                 12%           343,000     $   10,721.00                       12     $  128,652.00

US Airways                12%           480,000     $   26,800.00     $   16,070.00     12     $  321,600.00     $  192,840.00

PC World                              1,250,000     $   41,995.00     $   32,305.00      7     $  293,965.00     $  226,135.00

Forbes                                  850,000     $   41,780.00     $   26,910.00      5     $  208,900.00     $  134,550.00

Forbes FYI                              785,000     $   21,310.00     $   13,730.00      5     $  106,550.00     $   68,650.00
                                      ---------     -------------     -------------            -------------     -------------
      TOTALS                          6,465,000     $  276,626.00     $  166,125.00            $2,819,107.00     $1,652,165.00
                                      =========     =============     =============            =============     =============
</TABLE>

                      MEDIA OF 2,400,000 WILL BE SUPPLIED<PAGE>   1
                                                                   EXHIBIT 10.23

                 ADDENDUM TO ASSIGNMENT AND ASSUMPTION AGREEMENT

         The Assignment and Assumption Agreement of even date herewith, made by,
between and among Genuine Golf, LLC ("Assignor"), Philip Kenny ("Kenny"), Brian
Mahoney ("Mahoney"), and Beverly Hills, Ltd. Inc., a Utah corporation
("Assignee"), is hereby supplemented by the following provisions, which shall be
deemed to be a part of said Agreement (the "Agreement") for all purposes:

         A. Upon the execution of the Agreement, and as additional consideration
therefor, Assignee shall cause 250,000 shares of BLTD (restricted) common stock
(the "Shares") to be issued or transferred to Assignor or its designee.

         B. Assignee agrees to cause the restrictions with respect to the Shares
to be removed at the rate of 62,500 for every three full calendar months while
the Agreement remains in effect.

         C. In the event that the Agreement shall be terminated by Assignor
pursuant to Paragraph 9 of the Agreement, Assignor will be entitled to retain
50,000 of the Shares, but shall be obligated to return the remaining 200,000
shares to Assignee. For such purpose, and if necessary in order to effect a
return of said 200,000 shares to Assignee, Assignor hereby irrevocably appoints
Assignee as its attorney in fact, to transfer said shares to Assignee on the
books and records of Assignee and its designated transfer agent, with full power
of substitution in the premises.

         D. If Assignee, FML and/or GGL shall have secured funds for their
respective operations totaling at least $2,500,000 during the period from
February 28, 2000 through July 31, 2000, as described in Paragraph 9 of the
Agreement, then Assignee agrees to reimburse to Kenny the actual costs incurred
in connection with the ownership and operation of each of the two airport stores
comprising the Leased Premises during the period from April 1, 2000 to and
including the date of executing the Agreement, to the extent that such costs
exceed any revenues of each store during the same period, said costs and any
offsetting revenues to be determined separately for each store. Provided,
however, that

                  1. As a condition to reimbursement, Kenny shall provide to
Assignee documentation, to Assignee's reasonable satisfaction, of the costs and
revenues associated with each store with respect to which any reimbursement is
sought;

                  2. The amount to be reimbursed shall not exceed $20,000 per
month for each store (said limitation to be prorated for the partial month from
May 1, 2000 to the date of the Agreement); and

                  3. In the event that, for any reason (other than a termination
pursuant to Paragraph 9 of the Agreement), the parties shall mutually agree that
either (or both) of the stores shall not be retained and continue to be operated
by Assignee, Assignee shall not be obligated to make any reimbursement with
respect to said store (or stores).

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<PAGE>   2

         IN WITNESS WHEREOF, the parties hereto have executed this Addendum as
of the ____ day of May, 2000.

                                   GENUINE GOLF, LLC

                                   By Diversity Holdings, LLC,
                                   Its Manager

                                   By: /s/ Brian Mahoney
                                      -----------------------------------------
                                      Brian Mahoney, its manager

                                   /s/ Philip Kenny
                                   --------------------------------------------
                                   Philip Kenny

                                   /s/ Brian Mahoney
                                   --------------------------------------------
                                   Brian Mahoney

                                   BEVERLY HILLS, LTD.

                                   By:  /s/ Marc Barhonovich
                                      -----------------------------------------
                                      Marc Barhonovich, President

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