Document:

Exhibit

Exhibit 10.34

AMENDMENT NO. 3
AMENDMENT NO. 3, dated as of March 11, 2019 (this “Amendment”), to the Credit and Guarantee Agreement dated as of December 8, 2016, as amended and restated as of March 22, 2018 (as further amended, supplemented, amended and restated or otherwise modified from time to time) (the “Credit Agreement”) among LIONS GATE ENTERTAINMENT CORP., a corporation organized under the laws of the province of British Columbia, Canada (“LGEC”), LIONS GATE CAPITAL HOLDINGS LLC (the “Borrower”), each other Guarantor party thereto, each lender from time to time party thereto (collectively, the “Lenders” and individually, a “Lender”), JPMORGAN CHASE BANK, N.A., as Administrative Agent (in such capacity, the “Administrative Agent”) and the other parties thereto. Capitalized terms used and not otherwise defined herein shall have the meanings assigned to them in the Credit Agreement.
WHEREAS, the Borrower and LGEC (the “Credit Parties”) desire to amend the Credit Agreement on the terms set forth herein;
WHEREAS, Section 11.12 of the Credit Agreement provides that the parties hereto may amend the Credit Agreement for the purposes set forth herein;
NOW, THEREFORE, in consideration of the premises and covenants contained herein and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto, intending to be legally bound hereby, agree as follows:
Section 1.Amendments Relating to the Credit Agreement.
Effective as of the Amendment No. 3 Effective Date (as defined herein), the Credit Agreement is hereby amended as follows:
(a)    The following defined terms shall be added to Article 1 of the Credit Agreement in alphabetical order: 
“Amendment No. 3” means Amendment No. 3 to the Credit Agreement dated as of the Amendment No. 3 Effective Date.
“Amendment No. 3 Effective Date” means March 11, 2019, the date on which all conditions precedent set forth in Section 3 of Amendment No. 3 are satisfied.
(b)    The defined term “Fundamental Documents” is hereby amended by replacing it in its entirety with the following: 
“Fundamental Documents” shall mean this Credit Agreement, the Notes, the Collateral Documents, each Refinancing Amendment, each Incremental Amendment, Amendment No. 1, Amendment No. 1 Joinder, Amendment No. 2 and Amendment No. 3.”
(c)    Section 7.9 of the Credit Agreement is hereby amended by replacing it in its entirety with the following:

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“Financial Covenant. Solely with respect to the Revolving Facility and the Term A Facilities:

(a)     Net First Lien Leverage Ratio. LGEC shall not, as of the last day of each fiscal quarter of LGEC ending during each of the periods specified below, permit the Net First Lien Leverage Ratio to be greater than:
	
			
	From and Including
	To but Excluding
	The Net First Lien Leverage Ratio
Shall Not Be Greater
Than

	March 31, 2018
	March 31, 2020
	4.75 to 1.00

	March 31, 2020
	All periods thereafter
	4.50 to 1.00

 
    (b)    Interest Coverage Ratio. LGEC shall not, as of the last day of each fiscal quarter of LGEC, permit the Interest Coverage Ratio to be less than 2.50 to 1.00.”
Section 2.    Representations and Warranties.
Each Credit Party represents and warrants to the Lenders as of the Amendment No. 3 Effective Date that:
(a)    Immediately before and after giving effect to this Amendment, each of the representations and warranties made by the Credit Parties in or pursuant to the Fundamental Documents shall be true and correct in all material respects (or in all respects, if qualified by a materiality threshold) on and as of such date (except to the extent the same expressly relate to an earlier date, in which case such representations and warranties are true and correct in all material respects (or in all respects, if qualified by a materiality threshold) on and as of such earlier date).
(b)    At the time of and immediately after giving effect to this Amendment, no Default or Event of Default shall have occurred and be continuing.
Section 3.    Conditions to Effectiveness.
This Amendment shall become effective on the date on which each of the following conditions is satisfied (the “Amendment No. 3 Effective Date”):
(a)    The Administrative Agent shall have received counterparts of this Amendment executed by (i) each Credit Party and (ii) the Required RC/TLA Lenders, each of which shall be originals or facsimiles or electronic copies (and, to the extent requested by the Administrative Agent, followed promptly by originals).
(b)    The Administrative Agent shall have received a certificate signed by an Officer of the Borrower certifying as to the representations and warranties set forth in paragraphs (a) and (b) of Section 2 hereof.

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(c)    The Administrative Agent shall have received all fees required to be paid on the effective date of this Amendment pursuant to the Fundamental Documents or as otherwise agreed to be paid to the Administrative Agent or the Lenders in connection with this Amendment, including all reasonable and documented out-of-pocket fees and expenses pursuant to Section 8 hereof (or the Borrower shall have made arrangements reasonably satisfactory to the Administrative Agent for such payment).
Section 4.    Acknowledgments.
Each Credit Party hereby expressly acknowledges and agrees to the terms of this Amendment and reaffirms and confirms, as of the date hereof, (i) the covenants and agreements contained in each Fundamental Document to which it is a party, including, in each case, such covenants and agreements as in effect immediately after giving effect to this Amendment and the transactions contemplated hereby, and that on and after the Amendment No. 3 Effective Date each Fundamental Document remains in full force and effect, (ii) in the case of LGEC, its guarantee of the Obligations pursuant to the Credit Agreement and that on and after the Amendment No. 3 Effective Date its guarantee will extend to the Obligations as amended by this Amendment, and (iii) its grant of Liens on the Collateral to secure the Obligations pursuant to the Collateral Documents and that on and after the Amendment No. 3 Effective Date the Liens will continue to secure the Obligations as amended by this Agreement.
Section 5.    Liens Unimpaired.
It is the intention of the parties hereto that, after giving effect to this Amendment, neither the modification of the Credit Agreement effected pursuant to this Amendment nor the execution, delivery, performance or effectiveness of this Amendment: 
(a)    impairs the validity, effectiveness or priority of the Liens granted pursuant to any Fundamental Document, and such Liens continue unimpaired with the same priority to secure repayment of all Obligations, whether heretofore or hereafter incurred; or
(b)    requires that any new filings be made or other action taken to perfect or to maintain the perfection of such Liens.
Section 6.    Entire Agreement.
This Amendment, the Credit Agreement and the other Fundamental Documents constitute the entire agreement among the parties hereto with respect to the subject matter hereof and thereof and supersede all other prior agreements and understandings, both written and verbal, among the parties hereto with respect to the subject matter hereof. It is understood and agreed that each reference in each Fundamental Document to the “Credit Agreement,” whether direct or indirect, shall hereafter be deemed to be a reference to the Credit Agreement as amended by this Amendment and that this Amendment is a “Fundamental Document”.

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Section 7.    Amendment, Modification and Waiver.
This Amendment may not be amended, modified or waived except pursuant to a writing signed by each of the parties hereto.
Section 8.    Expenses.
The Borrower agrees to reimburse the Administrative Agent for its reasonable and documented out-of-pocket expenses incurred by them in connection with this Amendment, including the reasonable and documented fees, charges and disbursements of counsel for the Administrative Agent, pursuant to, and subject to the limitations contained in, the terms of Section 11.4 of the Credit Agreement.
Section 9.    Counterparts.
This Amendment may be executed in any number of counterparts and by different parties hereto on separate counterparts, each of which when so executed and delivered shall be deemed to be an original, but all of which when taken together shall constitute a single instrument. Delivery of an executed counterpart of a signature page of this Amendment by facsimile transmission or electronic transmission shall be effective as delivery of a manually executed counterpart hereof.
Section 10.    Governing Law and Waiver of Right to Trial by Jury.
THIS AMENDMENT AND ANY CLAIM, CONTROVERSY OR DISPUTE ARISING UNDER OR RELATED TO THIS AMENDMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES UNDER THIS AMENDMENT SHALL BE GOVERNED BY, AND CONSTRUED AND INTERPRETED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK. SECTION 11.8 AND SECTION 11.14 OF THE CREDIT AGREEMENT IS HEREBY INCORPORATED BY REFERENCE INTO THIS AMENDMENT AND SHALL APPLY HERETO.
Section 11.    Headings.
The headings of this Amendment are for purposes of reference only and shall not limit or otherwise affect the meaning hereof.
Section 12.    Effect of Amendment.
Except as expressly set forth herein, this Amendment and the Credit Agreement shall not, by implication or otherwise, limit, impair, constitute a waiver of or otherwise affect the rights and remedies of any party under the Credit Agreement or any other Fundamental Document, and shall not alter, modify, amend or in any way affect  any of the terms, conditions, obligations, covenants or agreements contained in the Credit Agreement or any other Fundamental Document, all of which are ratified and affirmed in all respects and shall continue in full force and effect.

4

IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed as of the date first above written.

	
		
	LIONS GATE CAPITAL HOLDINGS LLC

	

/s/ James W. Barge

	Name:
	James W. Barge

	Title:
	Chief Financial Officer and Treasurer

	 
	

	LIONS GATE ENTERTAINMENT CORP.

	

/s/ James W. Barge

	Name:
	James W. Barge

	Title:
	Chief Financial Officer

[Signature Page to Amendment No. 3]

	
		
	JPMORGAN CHASE BANK, N.A., as

	Administrative Agent

	

By:
	

/s/ Peter Christensen

	Name:
	Peter Christensen

	Title:
	Executive Director

	
			
	JPMORGAN CHASE BANK, N.A., as a Lender

	

By:
	

/s/ Sean Chudzik
	 

	Name:
	Sean Chudzik, Asc.
	 

	Title:
	Authorized Signatory
	 

	
			
	Bank of America, N.A., as a Lender

	

By:
	

/s/ Matthew Koenig
	 

	Name:
	Matthew Koenig
	 

	Title:
	Senior Vice President
	 

	
			
	MUFG Union Bank, N.A., as a Lender

	

By:
	

/s/ Mike Richman
	 

	Name:
	Mike Richman
	 

	Title:
	Director
	 

	
			
	Royal Bank of Canada, as a Lender

	

By:
	

/s/ Alfonse Simone
	 

	Name:
	Alfonse Simone
	 

	Title:
	Authorized Signatory
	 

[Signature Page to Amendment No. 3]

	
			
	SunTrust Bank, as a Lender

	

By:
	

/s/ J. Matthew Rowand
	 

	Name:
	J. Matthew Rowand
	 

	Title:
	Director
	 

	
			
	Wells Fargo Bank, N.A., as a Lender

	

By:
	

/s/ Bryan Milinovich
	 

	Name:
	Bryan Milinovich
	 

	Title:
	Senior Vice President
	 

	
			
	BNP PARIBAS, as a Lender

	

By:
	

/s/ David Berger
	 

	Name:
	David Berger
	 

	Title:
	Managing Director
	 

	

By:
	

/s/ Julie Gauduffe
	 

	Name:
	Julie Gauduffe
	 

	Title:
	Vice President
	 

	
			
	SOCIETE GENERALE, as a Lender

	

By:
	

/s/ Shelley Yu
	 

	Name:
	Shelley Yu
	 

	Title:
	Director
	 

	
			
	Fifth Third Bank, as a Lender

	

By:
	

/s/ Marisa Lake
	 

	Name:
	Marisa Lake
	 

	Title:
	Officer
	 

[Signature Page to Amendment No. 3]

	
			
	GOLDMAN SACHS BANK USA, as a Lender

	

By:
	

/s/ Jamie Minieri
	 

	Name:
	Jamie Minieri
	 

	Title:
	Authorized Signatory
	 

	
			
	BARCLAYS BANK PLC, as a Lender

	

By:
	

/s/ Craig Malloy
	 

	Name:
	Craig Malloy
	 

	Title:
	Director
	 

	
			
	DEUTSCHE BANK AG NEW YORK BRANCH, as a Lender

	

By:
	

/s/ Michael Strobel
	 

	Name:
	Michael Strobel
	 

	Title:
	Vice President
	 

	

By:
	

/s/ Yumi Okabe
	 

	Name:
	Yumi Okabe
	 

	Title:
	Vice President
	 

	
			
	CREDIT SUISSE AG, Cayman Islands Branch, as a Lender

	

By:
	

/s/ Vipul Dhadda
	 

	Name:
	Vipul Dhadda
	 

	Title:
	Authorized Signatory
	 

	

By:
	

/s/ Emerson Almeida
	 

	Name:
	Emerson Almeida
	 

	Title:
	Authorized Signatory
	 

[Signature Page to Amendment No. 3]

	
			
	Comerica Bank, as a Lender

	

By:
	

/s/ David A. Shaver
	 

	Name:
	David A. Shaver
	 

	Title:
	Assistant Vice President
	 

	
			
	HSBC Bank USA, N.A., as a Lender

	

By:
	

/s/ Zhiyan Zeng
	 

	Name:
	Zhiyan Zeng
	 

	Title:
	Vice President
	 

	
			
	Bank of China, Los Angeles Branch, as a Lender

	

By:
	

/s/ Lixin Guo
	 

	Name:
	Lixin Guo
	 

	Title:
	SVP
	 

	
			
	Citizens Bank, N.A., as a Lender

	

By:
	

/s/ Nicholas Christofer
	 

	Name:
	Nicholas Christofer
	 

	Title:
	Vice President
	 

	
		
	G.A.S. (Cayman) Limited, as Trustee on behalf of Octagon Joint Credit Trust Series I (and not in its individual capacity) 
By: Octagon Credit Investors, LLC, 
       as Portfolio Manager , as a Lender

	

By:
	

/s/ Thomas A. Connors

	Name:
	Thomas A. Connors

	Title:
	Chief Financial & Administrative Officer

[Signature Page to Amendment No. 3]

	
		
	Octagon Investment Partners XX, Ltd
By:  Octagon Credit Investors, LLC
        as Portfolio Manager, as a Lender

	

By:
	

/s/ Thomas A. Connors

	Name:
	Thomas A. Connors

	Title:
	Chief Financial & Administrative Officer

	
		
	Octagon Loan Funding Ltd.
By:  Octagon Credit Investors, LLC
        as Collateral Manager, as a Lender

	

By:
	

/s/ Thomas A. Connors

	Name:
	Thomas A. Connors

	Title:
	Chief Financial & Administrative Officer

	
		
	Octagon Investment Partners XXI, Ltd
By:  Octagon Credit Investors, LLC
        as Collateral Manager, as a Lender

	

By:
	

/s/ Thomas A. Connors

	Name:
	Thomas A. Connors

	Title:
	Chief Financial & Administrative Officer

	
		
	Octagon Investment Partners 24, Ltd.
By:  Octagon Credit Investors, LLC
        as Collateral Manager, as a Lender

	

By:
	

/s/ Thomas A. Connors

	Name:
	Thomas A. Connors

	Title:
	Chief Financial & Administrative Officer

	
		
	Octagon Delaware Trust 2011, as a Lender

	

By:
	

/s/ Teresa McTague

	Name:
	Teresa McTague

	Title:
	Managing Director
Aflac Asset Management LLC as Investment Adviser for Octagon Delaware Trust 2011

[Signature Page to Amendment No. 3]

	
		
	Apollo AF Loan Trust 2012, as a Lender

	

By:
	

/s/ Teresa McTague

	Name:
	Teresa McTague

	Title:
	Managing Director
Aflac Asset Management LLC as Investment Adviser for Apollo AF Loan Trust 2012

	
			
	CIT BANK, N.A., as a Lender

	

By:
	

/s/ Pauline Roh
	 

	Name:
	Pauline Roh
	 

	Title:
	Vice President
	 

	
			
	East West Bank, as a Lender

	

By:
	

/s/ Jodi Chong
	 

	Name:
	Jodi Chong
	 

	Title:
	First Vice President
	 

	
			
	OPUS BANK, as a Lender

	

By:
	

/s/ Jeff Zaks
	 

	Name:
	Jeff Zaks
	 

	Title:
	SVP
	 

	
			
	Manufacturers Bank, as a Lender

	

By:
	

/s/ Dirk Price
	 

	Name:
	Dirk Price
	 

	Title:
	Vice President
	 

[Signature Page to Amendment No. 3]

	
			
	Bank Hapoalim B.M., as a Lender

	

By:
	

/s/ Howard Applebaum
	 

	Name:
	Howard Applebaum
	 

	Title:
	Executive Vice President
Chief Administration Officer 
 
	 

	

By:
	

/s/ Marline Alexander
	 

	Name:
	Marline Alexander
	 

	Title:
	First Vice President
	 

	
			
	PREFERRED BANK, as a Lender

	

By:
	

/s/ Anna Bagdasarian
	 

	Name:
	Anna Bagdasarian
	 

	Title:
	SVP
	 

	
			
	Voya Double B Senior Loan Fund A Series Trust of Multi Manager Global Investment Trust, 
As a Lender
By: Voya Investment Management Co. LLC
as its investment manager

	

By:
	

/s/ Colin Clingan
	 

	Name:
	Colin Clingan
	 

	Title:
	Vice President
	 

	
			
	Virtus Seix Floating Rate High Income Fund
By: Seix Investment Advisors LLC, as Subadviser,
       as a Lender

	

By:
	

/s/ Deirdre A. Dillon
	 

	Name:
	Deirdre A. Dillon, Esq.
	 

	Title:
	Chief Compliance Officer
	 

[Signature Page to Amendment No. 3]

	
			
	Flushing Bank, as a Lender
	 

	

By:
	

/s/ Lisa Archinow

	Name:
	Lisa Archinow

	Title:
	VP, Senior Credit Relationship Manager

	
			
	LIBERTY BANK, as a Lender

	

By:
	

/s/ H. Raymond Fed, Jr.
	 

	Name:
	H. Raymond Fed, Jr.
	 

	Title:
	Vice President
	 

	
			
	BayCity Senior Loan Master Fund, LTD.
As a Lender
BY: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald 
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

	
			
	California Street CLO XII, Ltd.,
As a Lender
By: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

	
			
	Menard, Inc.,
As a Lender
By: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

[Signature Page to Amendment No. 3]

	
			
	Municipal Employees’ Annuity and Benefit Fund of Chicago,
As a Lender
BY: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

	
			
	Nuveen Diversified Dividend & Income Fund,
As a Lender
BY: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

	
			
	Nuveen Symphony Floating Rate Income Fund,
As a Lender
BY: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

	
			
	Symphony CLO XIV, Ltd,
As a Lender
By: Symphony Asset Management LLC

	

By:
	

/s/ Judith MacDonald
	 

	Name:
	Judith MacDonald
	 

	Title:
	General Counsel/Authorized Signature
	 

[Signature Page to Amendment No. 3]

	
			
	Missouri Education Pension Trust,
As a Lender
By: Oaktree Capital Management, L.P.
Its:  Investment Manager

	

By:
	

/s/ Andrew Park
	 

	Name:
	Andrew Park
	 

	Title:
	Vice President
 
	 

	

By:
	

/s/ Armen Panossian
	 

	Name:
	Armen Panossian
	 

	Title:
	Managing Director
	 

	
			
	Oaktree EIF II Series A1, Ltd.,
As a Lender
By: Oaktree Capital Management, L.P.
its:  Collateral Manager

	

By:
	

/s/ Andrew Park
	 

	Name:
	Andrew Park
	 

	Title:
	Vice President
 
	 

	

By:
	

/s/ Armen Panossian
	 

	Name:
	Armen Panossian
	 

	Title:
	Managing Director
	 

	
			
	Oaktree Enhanced Income Funding Series IV, Ltd.,
As a Lender
By: Oaktree Capital Management, L.P.
Its:  Collateral Manager

	

By:
	

/s/ Andrew Park
	 

	Name:
	Andrew Park
	 

	Title:
	Vice President
 
	 

	

By:
	

/s/ Armen Panossian
	 

	Name:
	Armen Panossian
	 

	Title:
	Managing Director
	 

[Signature Page to Amendment No. 3]

	
			
	Oaktree Senior Loan Fund, L.P.,
As a Lender
By: Oaktree Senior Loan GP, L.P.
Its:  General Partner

By: Oaktree Fund GP IIA, LLC
Its:  General Partner

By: Oaktree Fund GP II, L.P.
Its:  Managing Member

	

By:
	

/s/ Andrew Park
	 

	Name:
	Andrew Park
	 

	Title:
	Vice President
 
	 

	

By:
	

/s/ Armen Panossian
	 

	Name:
	Armen Panossian
	 

	Title:
	Managing Director
	 

	
			
	ELEVATION CLO 2014-3, LTD
ELEVATION CLO 2015-4, LTD, as a Lender

	

By:
	

/s/ Doug Schwartz
	 

	Name:
	Doug Schwartz
	 

	Title:
	Investment Operations
 
	 

[Signature Page to Amendment No. 3]

	
			
	OFSI Fund VI, Ltd., as a Lender

By: OFS Capital Management, LLC
Its:  Collateral Manager

	

By:
	

/s/ Joseph Desapri
	 

	Name:
	Joseph Desapri
	 

	Title:
	Director
 
	 

	
			
	OFSI Fund VII, Ltd., as a Lender

By: OFS Capital Management, LLC
Its:  Collateral Manager

	

By:
	

/s/ Joseph Desapri
	 

	Name:
	Joseph Desapri
	 

	Title:
	Director
 
	 

[Signature Page to Amendment No. 3]EX-10.1

 Exhibit 10.1 
  

NIELSEN 2019 STOCK INCENTIVE PLAN 
  

	1.	 Purpose of the Plan 

The purpose of the Plan is to aid the Company and its Subsidiaries in recruiting and retaining key employees, directors or other service providers and to motivate such
employees, directors or other service providers to exert their best efforts on behalf of the Company and its Subsidiaries by providing incentives through the granting of Awards. The Company expects that it will benefit from the added interest which
such key employees, directors or other service providers will have in the welfare of the Company as a result of their proprietary interest in the Company’s success. 
  

	2.	 Definitions 

The following capitalized terms used in the Plan have the respective meanings set forth in this Section 2: 

(a)           Affiliate: With respect to any Person, any other Person, directly or indirectly,
controlling, controlled by, or under common control with such Person or any other Person designated by the Committee in which any Person has an interest. 

(b)           Award: An Option, Stock Appreciation Right or Other
Stock-Based Award granted pursuant to the Plan. 

(c)           Board: The Board of Directors of the Company. 

(d)           Change in Control: the occurrence of any of the following events: 

(i)           the sale or disposition, in one or a series of related transactions, of all or
substantially all, of the assets of the Company to any Person or Group other than the Permitted Holders; 

(ii)           any Person or Group, other than the Permitted Holders, is or becomes the Beneficial
Owner (except that a Person shall be a “Beneficial Owner” of all shares that any such Person has the right to acquire, whether such right is exercisable immediately or only after the passage of time), directly or indirectly, of
more than 40% of the total voting power of the voting stock of the Company (or any entity which controls the Company), including by way of merger, consolidation, tender or exchange offer or otherwise; 

(iii)          a reorganization, recapitalization, merger or consolidation (a “Corporate
Transaction”) involving the Company, unless securities representing 50% or more of the combined voting power of the then outstanding voting securities entitled to vote generally in the election of directors of the Company or the corporation
resulting from such Corporate Transaction (or the parent of such corporation) are held subsequent to such transaction by the Person or Persons who were the Beneficial Owners of the outstanding voting securities entitled to vote generally in the
election of directors of the Company immediately prior to such Corporate Transaction; or 
 (iv)         
during any rolling twelve (12) month period looking back from any given date, individuals who at the beginning of such period constituted the Board (together with any new directors whose election by such Board or whose nomination for election
by the shareholders of the Company was approved by a vote of a majority 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
of the directors of the Company, then still in office, who were either directors at the beginning of such period or whose election or nomination for election was previously so approved (any such
director, an “Incumbent Director”)) cease for any reason to constitute a majority of the Board, then in office; provided, that, no individual shall be an Incumbent Director who is elected or nominated as a director of
the Company as a result of an actual or threatened election contest with respect to directors or as a result of any other actual or threatened solicitation of proxies by or on behalf of any Person other than the Board. 

(e)           Code: The Internal Revenue Code of 1986, as amended, or any successor thereto, and
the regulations and guidance promulgated thereunder. 
 (f)           Committee: (i) The
Compensation Committee of the Board, or (ii) any subcommittee consisting solely of at least two individuals who are intended to qualify as “Non-Employee Directors” within the meaning of Rule 16b-3 under the Exchange Act (or any successor rule thereto) and “independent directors” within the meaning of the NYSE listed company rules, to which the Compensation Committee of the Board has
delegated any of its duties, or such other committee of the Board (including, without limitation, the full Board), in any such case to which the Compensation Committee of the Board has delegated power to act under or pursuant to the provisions of
the Plan, as applicable. 
 (g)           Company: Nielsen Holdings plc, a company
incorporated in England and Wales. 
 (h)           Effective Date: May 21, 2019, if this
is the date on which the Plan was approved by the Company’s shareholders. 
 (i)          
Employment: The term “Employment” as used herein shall be deemed to refer to (i) a Participant’s employment if the Participant is an employee of the Company or any of its Subsidiaries, (ii) a Participant’s
services, if the Participant is another form of service provider to the Company or any of its Subsidiaries, and (iii) a Participant’s services as a non-employee director, if the Participant is a non-employee member of the Board. 
 (j)           Exchange
Act: The Securities Exchange Act of 1934, as amended, or any successor thereto. 
 (k)          
Fair Market Value: Fair Market Value means, on a given date, (i) if the Shares are listed on a national securities exchange, the closing sales price of a Share reported on the primary exchange on which the Shares are listed and traded on
such date, or, if there are no such sales on that date, then on the last preceding date on which such sales were reported; (ii) if the Shares are not listed on any national securities exchange but are quoted in an inter-dealer quotation system
on a last sale basis, the average between the closing bid price and ask price reported on such date, or, if there is no such sale on that date, then on the last preceding date on which a sale was reported; or (iii) if the Shares are not listed
on a national securities exchange or quoted in an inter-dealer quotation system on a last sale basis, the amount determined by the Committee in good faith to be the fair market value of a Share using a reasonable valuation method that is consistent
with the requirements of Section 409A of the Code and the regulations thereunder. 

(l)           Group: means “group,” as such term is used for purposes of
Section 13(d) or 14(d) of the Exchange Act. 
 (m)           ISO: An Option that is also
an incentive stock option granted pursuant to Section 6(d) of the Plan. 
 (n)          
Option: A stock option granted pursuant to Section 6 of the Plan. 
 (o)          
Option Price: The purchase price per Share of an Option, as determined pursuant to Section 6(a) of the Plan. 

(p)           Other Stock-Based Awards: Awards
granted pursuant to Section 8 of the Plan. 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  

(q)           Participant: An employee, director or other service provider of the Company or any
of its Subsidiaries who is selected by the Committee to participate in the Plan. 
 (r)          
Performance Criteria: means specific levels of performance of the Company (and/or one or more of the Company’s Affiliates, divisions or operational and/or business units, business segments, administrative departments, or any combination
of the foregoing) or any Participant, which may be determined in accordance with GAAP or on a non-GAAP basis including, but not limited to, one or more of the following measures: (i) terms relative to a
peer group or index; (ii) basic, diluted, or adjusted earnings per share; (iii) sales or revenue; (iv) earnings before interest, taxes, and other adjustments (in total or on a per share basis); (v) cash available for distribution;
(vi) basic or adjusted net income; (vii) returns on equity, assets, capital, revenue or similar measure; (viii) level and growth of dividends; (ix) the price or increase in price of Common Stock; (x) total shareholder
return; (xi) total assets; (xii) growth in assets, new originations of assets, or financing of assets; (xiii) equity market capitalization; (xiv) reduction or other quantifiable goal with respect to general and/or specific
expenses; (xv) equity capital raised; (xvi) mergers, acquisitions, increase in enterprise value of Affiliates, Subsidiaries, divisions or business units or sales of assets of Affiliates, Subsidiaries, divisions or business units or sales
of assets; or (xvii) any combination of the foregoing. Any one or more of the Performance Criteria may be stated as a percentage of another Performance Criteria, or used on an absolute or relative basis to measure the performance of the Company
and/or one or more Affiliates as a whole or any divisions or operational and/or business units, business segments, administrative departments of the Company and/or one or more Affiliates or any combination thereof, as the Committee may deem
appropriate, or any of the above Performance Criteria may be compared to the performance of a selected group of comparison companies, or a published or special index that the Committee, in its sole discretion, deems appropriate, or as compared to
various stock market indices. 
 (s)           Permitted Holder: Any and all of an employee
benefit plan (or trust forming a part thereof) maintained by (i) the Company or (ii) any corporation or other Person of which a majority of its voting power of its voting equity securities or equity interest is owned, directly or
indirectly, by the Company. 
 (t)           Person: “Person” as defined in
Section 3(a)(9) of the Exchange Act; provided, that references to “Person” within the defined term “Change in Control” shall mean a “person” as defined in Section 3(a)(9) of the Exchange Act, as
modified and used in Sections 13(d) and 14(d) of the Exchange Act. 
 (u)           Plan:
The Nielsen 2019 Stock Incentive Plan, as it may be amended from time to time. 
 (v)          
Prior Plan: The Amended and Restated Nielsen 2010 Stock Incentive Plan. 
 (w)          
Shares: Shares of common stock of the Company. 
 (x)           Stock Appreciation
Right: A stock appreciation right granted pursuant to Section 7 of the Plan. 

(y)           Subsidiary: A subsidiary corporation, as defined in Section 424(f) of the
Code (or any successor section thereto), or any Subsidiary of the Company, or any Affiliate of the Company that satisfies the definition of “service recipient” within the meaning of Treasury
Regulation Section 1.409A-1 (or any successor regulation), with respect to which the Person is a “service provider” (within the meaning of Treasury
Regulation Section 1.409A-1 (or any successor regulation)). 
  

	3.	 Shares Subject to the Plan 

(a)           Subject to Section 9, the total number of Shares which may be available for Awards
under the Plan is the sum of (i) 7,200,000 Shares plus (ii) the number of Shares reserved for purposes of the Prior Plan on the Effective Date that is in excess of the number of Shares then subject to outstanding awards granted under the Prior
Plan plus (iii) any Shares underlying awards outstanding under the Prior Plan that, on or after the Effective Date, expire or are canceled, forfeited or terminated without issuance to the holder thereof of the full number of shares 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
of Common Stock to which the award related and thereupon become available for grant under the Plan pursuant to Section 5 and the maximum number of Shares for which ISOs may be granted is
7,200,000. The Shares may consist, in whole or in part, of unissued Shares or treasury Shares. The issuance of Shares shall reduce the total number of Shares available under the Plan. 

(b)           Shares related to Awards or portions of Awards outstanding under the Plan at any time, or
awards or portions of awards outstanding under the Prior Plan on the Effective Date, that are (i) forfeited, terminated, canceled, or expire unexercised, (ii) withheld or tendered to satisfy tax withholding obligations, the aggregate
Option Price on the exercise of Options or the purchase price for any other Award (or the aggregate exercise price purchase price for an award under the Prior Plan), or (iii) repurchased by the Company, in each case, shall immediately become
available for new Awards. If an Award or award granted under the Prior Plan that is outstanding on the Effective Date is settled for cash (in whole or in part) or otherwise does not result in the issuance of all or a portion of the Shares subject to
such Award or Prior Plan award (including in connection with payment in Shares on exercise of a Stock Appreciation Right or the equivalent thereof under the Prior Plan) such Shares shall, to the extent of such cash settlement or non-issuance, immediately become available for new Awards. 

(c)           Awards may, in the discretion of the Committee, be made under the Plan in assumption of,
or in substitution for, outstanding awards previously granted by the Company or any of its Subsidiaries or a company acquired by the Company or with which the Company combines, subject to the limitations of Sections 6(f) and 7(d) below. The
number of Shares underlying awards made in assumption of, or in substitution for, outstanding awards previously granted by a company acquired by the Company or any of its Subsidiaries or with which the Company or any of its Subsidiaries combines
shall not be counted against the aggregate number of Shares available for Awards under the Plan, nor shall the Shares subject to such substitute awards become available for new Awards under the circumstances described in Section 3(b). In
addition, in the event that a company acquired by the Company or any of its Subsidiaries or with which the Company or any of its Subsidiaries combines has shares available under a pre-existing plan approved by
shareholders and not adopted in contemplation of such acquisition or combination, the shares available for grant pursuant to the terms of such pre-existing plan (as adjusted, to the extent appropriate, using
the exchange ratio or other adjustment or valuation ratio or formula used in such acquisition or combination to determine the consideration payable to the holders of common stock of the entities party to such acquisition or combination) may be used
for Awards under the Plan and shall not reduce the Shares authorized for issuance; provided, that Awards using such available shares shall not be made after the date awards or grants could have been made under the terms of the pre-existing plan, absent the acquisition or combination, and shall only be made to individuals who were not employees or directors of the Company or any of its Subsidiaries prior to such acquisition or combination.

  

	4.	 Administration 

(a)           The Plan shall be administered by the Committee; provided, that the Board may, in
its sole discretion, take any action delegated to the Committee under this Plan as it may deem necessary. The Committee (or the Board, as applicable) may delegate its duties and powers in whole or in part to any subcommittee thereof consisting
solely of at least two individuals who are intended to qualify as “Non-Employee Directors” within the meaning of Rule 16b-3 under the Exchange Act (or any
successor rule thereto) and “independent directors” within the meaning of the NYSE listed company rules, and such other committee of the Board (including, without limitation, the full Board), in any such case to which the Compensation
Committee of the Board has delegated power to act under or pursuant to the provisions of the Plan, as applicable. 

(b)           In each case subject to Section 15 of the Plan, the Committee is authorized to
(i) interpret the Plan, (ii) establish, amend and rescind any rules and regulations relating to the Plan, (iii) make any other determinations that it deems necessary or desirable for the administration of the Plan, including, without
limitation, determining the type, number, vesting requirements, Performance Criteria (or other objective/subjective goals (if any)) and their degree of satisfaction, and other features and conditions of such Awards and amending such Awards. The
Committee may correct any defect or supply any omission or reconcile any inconsistency in the Plan in the manner 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
and to the extent the Committee deems necessary or desirable. Any decision of the Committee in the interpretation and administration of the Plan, as described herein, shall lie within its sole
and absolute discretion and shall be final, conclusive and binding on all parties concerned (including, but not limited to, Participants and their beneficiaries or successors). The Committee shall have the full power and authority to establish the
terms and conditions of any Award consistent with the provisions of the Plan and to waive any such terms and conditions at any time (including, without limitation, accelerating or waiving any vesting conditions). The Committee may make Awards to
Participants who are subject to the laws of nations other than the United States, which Awards may have terms and conditions that differ from the terms of Awards granted to Participants in the United States as provided elsewhere in the Plan for the
purpose of complying with foreign laws. 
 (c)           The Committee shall require payment of any
amount it may determine to be necessary to withhold for federal, state, local or other taxes as a result of the exercise, grant or vesting of an Award and the Company or any of its Subsidiaries shall have the right and is authorized to withhold any
applicable withholding taxes in respect to the Award, its exercise or any payment or transfer under or with respect to the Award and to take such other action as may be necessary in the opinion of the Committee to satisfy all obligations for the
payment of such withholding taxes, in each case up to the maximum statutory rates. To the extent permitted by the Committee, a Participant may elect to pay a portion or all of such withholding taxes by (i) delivery of Shares, provided that such
Shares have been held by the Participant for such period of time as the Company’s accountants may require or (ii) having Shares with a Fair Market Value equal to the amount withheld by the Company from any Shares that would have otherwise
been received by the Participant (i.e., through a “net settlement” of such tax withholding due). 
  

	5.	 Limitations 

No Award may be granted under the Plan after the tenth anniversary of the Effective Date, but Awards theretofore granted may extend beyond that date. 

The maximum number of Shares in respect of which Options or Stock Appreciation Rights may be granted during a fiscal year of the Company to any Participant, other than a
non-employee member of the Board, shall be 2,000,000. The maximum number of Shares in respect of which Other Stock-Based Awards may be granted during a fiscal year of the Company to any Participant, other than
a non-employee member of the Board, shall be 1,000,000. 
 The maximum number of Shares subject to Awards granted during a
single fiscal year to any non-employee member of the Board, taken together with any cash fees paid to such non-employee member of the Board during the fiscal year, shall
not exceed $800,000 in total value (calculating the value of any such Awards based on the grant date fair value of such Awards for financial reporting purposes). 
  

	6.	 Terms and Conditions of Options 

Options granted under the Plan shall be non-qualified stock options unless specifically identified as ISOs for federal income tax
purposes, as determined by the Committee and evidenced by the related Award agreements, and shall be subject to such other terms and conditions not inconsistent therewith. In addition to the foregoing, except as otherwise determined by the Committee
and evidenced by the related Award agreements, the Options shall also be subject to the following terms and conditions: 

(a)           Option Price. The Option Price per Share shall be determined by the Committee, but
shall not be less than 100% of the Fair Market Value of a Share on the date an Option is granted (other than in the case of Options granted in substitution of previously granted awards, as described in Section 3). For the avoidance of doubt, to
the extent required by the laws of England and Wales, the Option Price shall not be less than the nominal value per Share in respect of which the Option is being exercised. 

(b)           Exercisability. Options granted under the Plan shall be exercisable at such time
and upon such terms and conditions as may be determined by the Committee, but in no event shall an Option be exercisable more 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
than ten years after the date it is granted; provided, that, in the event that any portion of an exercisable Option is scheduled to expire on such tenth anniversary date or otherwise
scheduled to expire pursuant to the applicable Award agreement and both (x) the date on which such portion of the Option is scheduled to expire falls during a Company blackout trading period applicable to a Participant (whether such period is
imposed at the election of the Company or is required by applicable law to be imposed) and (y) the exercise price per Share of such portion of the Option is less than the Fair Market Value, then on the date that such portion of the Option is
scheduled to expire, such portion of the Option (to the extent not previously exercised by such Participant) shall be automatically exercised on behalf of such Participant through a net settlement of both the exercise price and the minimum
withholding taxes due (if any) upon such automatic exercise (as described in Section 6(c)(ii)(D), below), and the net number of Shares resulting from such automatic exercise shall be delivered to such Participant as soon as practicable
thereafter. 
 (c)           Exercise of Options. Except as otherwise provided in the Plan or
in an Award agreement, an Option may be exercised for all, or from time to time any part, of the Shares for which it is then exercisable. For purposes of Section 6 of the Plan, the exercise date of an Option shall be the later of the date a
notice of exercise is received by the Company and, if applicable, the date payment is received by the Company pursuant to clauses (i) or (ii) in the immediately following sentence. The aggregate Option Price for the Shares as to which an
Option is exercised shall be paid to the Company in full at the time of exercise at the election of a Participant: (i) in cash or its equivalent (e.g., by check); (ii) by such other method as the Committee may permit, in its sole discretion,
including, without limitation (A) in Shares having a Fair Market Value equal to the aggregate Option Price for the Shares being purchased and satisfying such other requirements as may be imposed by the Committee, provided, that such
Shares have been held by such Participant for such period of time as the Company’s accountants may require to avoid adverse accounting treatment; (B) partly in cash and partly in such Shares; (C) if there is a public market for the
Shares at such time, and subject to such rules as may be established by the Committee, through the delivery of irrevocable instructions to a broker to sell Shares obtained upon the exercise of the Option and to deliver promptly to the Company an
amount out of the proceeds of such sale equal to the aggregate Option Price for the Shares being purchased in all events in accordance with applicable law; or (D) through a “net settlement” feature (i.e., having Shares with a
Fair Market Value equal to the aggregate Option Price in respect of the portion of the Option to be exercised withheld by the Company from any Shares that would have otherwise been received by the Participant). No Participant shall have any rights
to dividends or other rights of a shareholder with respect to Shares subject to an Option until such Participant has given written notice of exercise of the Option, paid in full for such Shares and, if applicable, has satisfied any other conditions
imposed by the Committee pursuant to the Plan. 
 (d)           ISOs. The Committee may grant
Options under the Plan that are intended to be “incentive stock options” (within the meaning of Section 422 of the Code) (“ISOs”). Such ISOs shall comply with the requirements of Section 422 of the Code (or any
successor section thereto). No ISO may be granted to any Participant who at the time of such grant, owns more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or of any of its Subsidiaries, unless
(i) the Option Price for such ISO is at least 110% of the Fair Market Value of a Share on the date the ISO is granted and (ii) the date on which such ISO terminates is a date not later than the day preceding the fifth anniversary of the
date on which the ISO is granted. Any Participant who disposes of Shares acquired upon the exercise of an ISO either (x) within two years after the date of grant of such ISO or (y) within one year after the transfer of such Shares to the
Participant, shall notify the Company of such disposition and of the amount realized upon such disposition. All Options granted under the Plan are intended to be nonqualified stock options, unless the applicable Award agreement expressly states that
the Option is intended to be an ISO. If an Option is intended to be an ISO, and, if for any reason such Option (or portion thereof) shall not qualify as an ISO, then, to the extent of such non-qualification,
such Option (or portion thereof) shall be regarded as a nonqualified stock option granted under the Plan; provided that such Option (or portion thereof) otherwise complies with the Plan’s requirements relating to nonqualified stock
options. In no event shall any member of the Committee, the Company or any of its Subsidiaries (or their respective employees, officers or directors) have any liability to any Participant (or any other Person) due to the failure of an Option to
qualify for any reason as an ISO. 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  

(e)           Attestation. Wherever in this Plan or any Award agreement a Participant is
permitted to pay the Option Price or taxes relating to the exercise of an Option by delivering Shares, the Participant may, subject to procedures satisfactory to the Committee, satisfy such delivery requirement by presenting proof of beneficial
ownership of such Shares, in which case the Company shall treat the Option as exercised without further payment and shall withhold such number of Shares from the Shares acquired by the exercise of the Option. 

(f)           Repricing of Options; No Dividend Equivalent Rights. 

(i)           Notwithstanding any provision herein to the contrary, the repricing of an Option, once
granted hereunder, is prohibited without prior approval of the Company’s shareholders. For this purpose, a “repricing” means any of the following (or any other action that has the same effect as any of the following):
(i) changing the terms of an Option to lower the Option Price; (ii) any other action that is treated as a “repricing” under generally accepted accounting principles; and (iii) repurchasing for cash or canceling an
Option in exchange for another Award at a time when the Option Price is greater than the Fair Market Value of the underlying Shares, unless the cancellation and exchange occurs in connection with a change in capitalization or similar change
permitted under Section 9(a) below. Such cancellation and exchange would be considered a “repricing” regardless of whether it is treated as a “repricing” under generally accepted accounting principles and
regardless of whether it is voluntary on the part of the Participant. 
 (ii)          Except as may
otherwise be permitted under Section 9(a), there shall be no dividend equivalent rights granted in respect of any Option. 
  

	7.	 Terms and Conditions of Stock Appreciation Rights 

(a)           Grants. The Committee also may grant (i) a Stock Appreciation Right
independent of an Option or (ii) a Stock Appreciation Right in connection with an Option, or a portion thereof. A Stock Appreciation Right granted pursuant to clause (ii) of the preceding sentence (A) may be granted at the time the
related Option is granted or at any time prior to the exercise or cancellation of the related Option, (B) shall cover the same number of Shares covered by an Option (or such lesser number of Shares as the Committee may determine) and
(C) shall be subject to the same terms and conditions as such Option except for such additional limitations as are contemplated by this Section 7 (or such additional limitations as may be included in an Award agreement). 

(b)           Terms. The exercise price per Share of a Stock Appreciation Right shall be an
amount determined by the Committee but in no event shall such amount be less than 100% of the Fair Market Value of a Share on the date the Stock Appreciation Right is granted (other than in the case of Stock Appreciation Rights granted in
substitution of previously granted awards, as described in Section 3); provided, that in the case of a Stock Appreciation Right granted in conjunction with an Option, or a portion thereof, the exercise price may not be less than the
Option Price of the related Option; and provided, further, that the exercise price of a Stock Appreciation Right that is granted in exchange for an Option may be less than the Fair Market Value on the grant date if such exercise price
is equal to the Option Price of the exchanged Option. For the avoidance of doubt, to the extent required by the laws of England and Wales, the exercise price per Share of a Stock Appreciation Right shall not be less than the nominal value per Share
in respect of which the Stock Appreciation Right is being exercised. Each Stock Appreciation Right granted independent of an Option shall entitle a Participant upon exercise to an amount equal to (i) the excess of (A) the Fair Market Value
on the exercise date of one Share over (B) the exercise price per Share, times (ii) the number of Shares covered by the Stock Appreciation Right. Each Stock Appreciation Right granted in conjunction with an Option, or a portion thereof,
shall entitle a Participant to surrender to the Company the unexercised Option, or any portion thereof, and to receive from the Company in exchange therefor an amount equal to (i) the excess of (A) the Fair Market Value on the exercise
date of one Share over (B) the Option Price per Share, times (ii) the number of Shares covered by the Option, or portion thereof, which is surrendered. The date a notice of exercise is received by the Company shall be the exercise date.
Payment to the Participant shall be made in Shares or in cash, or partly in Shares and partly in cash (any such Shares valued at such Fair Market Value), all as shall be determined by the Committee. Stock Appreciation Rights may be exercised from
time to time upon actual receipt by the Company of 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
written notice of exercise stating the number of Shares with respect to which the Stock Appreciation Right is being exercised. No fractional Shares will be issued in payment for Stock
Appreciation Rights, but instead cash will be paid for a fraction or, if the Committee should so determine, the number of Shares will be rounded downward to the next whole Share. 

(c)           Limitations. The Committee may impose, in its discretion, such conditions upon the
exercisability of Stock Appreciation Rights as it may deem fit, but in no event shall a Stock Appreciation Right be exercisable more than ten years after the date it is granted. 

(d)           Repricing of Stock Appreciation Rights; No Dividend Equivalent Rights. 

(i)           Notwithstanding any provision herein to the contrary, the repricing of a Stock
Appreciation Right, once granted hereunder, is prohibited without prior approval of the Company’s shareholders. For this purpose, a “repricing” means any of the following (or any other action that has the same effect as any of
the following): (i) changing the terms of a Stock Appreciation Right to lower its exercise price; (ii) any other action that is treated as a “repricing” under generally accepted accounting principles; and
(iii) repurchasing for cash or canceling a Stock Appreciation Right in exchange for another Award at a time when its exercise price is greater than the Fair Market Value of the underlying Shares, unless the cancellation and exchange occurs in
connection with a change in capitalization or similar change permitted under Section 9(a) of the Plan. Such cancellation and exchange would be considered a “repricing” regardless of whether it is treated as
a “repricing” under generally accepted accounting principles and regardless of whether it is voluntary on the part of the Participant. 

(ii)          Except as may otherwise be permitted under Section 9(a), there shall be no dividend
equivalent rights granted in respect of any Stock Appreciation Right. 
  

	8.	 Other Stock-Based Awards 

The Committee, in its sole discretion, may grant or sell Awards of Shares, Awards of restricted Shares, Awards of restricted stock units, and Awards that are valued in
whole or in part by reference to, or are otherwise based on the Fair Market Value of Shares (including dividend equivalent rights) (such Awards, “Other Stock-Based Awards”). Such Other Stock-Based Awards shall be in such form, and dependent on such conditions, as the Committee shall determine, including, without limitation, the right to receive, or vest with respect to, one or more Shares (or the
equivalent cash value of such Shares) upon the completion of a specified period of service, the occurrence of an event and/or the attainment of Performance Criteria or other objectives. Other Stock-Based
Awards may be granted alone or in addition to any other Awards granted under the Plan. Subject to the provisions of the Plan, the Committee shall determine to whom and when Other Stock-Based Awards will be
made, the number of Shares to be awarded under (or otherwise related to) such Other Stock-Based Awards, whether such Other Stock-Based Awards shall be settled in cash,
Shares or a combination of cash and Shares, and all other terms and conditions of such Awards (including, without limitation, the vesting provisions thereof and provisions ensuring that all Shares so awarded and issued shall be fully paid and non-assessable). For the avoidance of doubt, to the extent required by the laws of England and Wales, the price paid per Share for Shares awarded in respect of Other
Stock-Based Awards shall not be less than the nominal value of the underlying Share. Dividend equivalents granted in connection with Other Stock-Based Awards shall be
subject to the same vesting conditions that apply to such Other Stock-Based Awards. 
  

	9.	 Adjustments Upon Certain Events 

Notwithstanding any other provisions in the Plan to the contrary, the following provisions shall apply to all Awards granted under the Plan: 

(a)           Generally. In the event of any Share dividend or split, reorganization,
recapitalization, merger, consolidation, spin-off, combination, or transaction or exchange of Shares or other corporate exchange, any equity 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
restructuring (as defined under Financial Accounting Standards Board (FASB) Accounting Standards Codification 718), or any distribution to shareholders other than regular cash dividends or any
transaction similar to the foregoing, the Committee shall make such substitution or adjustment as it deems reasonably necessary to address, on an equitable basis, the effect of such event (subject to Section 19), as to (i) the number or
kind of Shares or other securities issued or reserved for issuance pursuant to the Plan or pursuant to outstanding Awards, (ii) the maximum number of Shares for which Options or Stock Appreciation Rights may be granted during a fiscal year to
any Participant, (iii) the maximum number of Other Stock-Based Awards that may be granted during a fiscal year to any Participant, (iv) the Option Price or exercise or purchase price of any Award, (v) any applicable performance
measures (including, without limitation, Performance Criteria) and/or (vi) any other affected terms of such Awards. 

(b)           Change in Control. In the event of a Change in Control that occurs after the
Effective Date, unless the Committee otherwise provides in any applicable Award agreement at the time of the initial grant or in connection with the Change in Control: 

(i)           If the successor or acquiring entity in the Change in Control does not agree to provide
for the issuance of substitute Awards on an equitable basis in a manner consistent with Section 9(a) of the Plan (such Awards, “Substitute Awards”), as determined by the Committee in its sole discretion; provided, that
an Award will only constitute a Substitute Award under this Plan if it is denominated in shares of publicly traded stock which are traded on an established U.S. or U.K. securities exchange, then (x) any outstanding Awards held by a Participant
at the effective time of such Change of Control that are unexercisable or otherwise unvested or subject to lapse restrictions shall automatically be deemed exercisable or otherwise vested or no longer subject to lapse restrictions and (y) the
Committee shall (subject to Section 19 of the Plan), (A) cancel Awards for fair value (as determined in the sole discretion of the Committee), to the extent permitted under Section 409A of the Code, which, in the case of Options and
Stock Appreciation Rights, may equal the excess, if any, of value of the consideration to be paid in the Change in Control transaction to holders of the same number of Shares subject to such Options or Stock Appreciation Rights (or, if no
consideration is paid in any such transaction, the Fair Market Value of the Shares subject to such Options or Stock Appreciation Rights) over the aggregate Option Price or exercise price of such Options or Stock Appreciation Rights, or
(B) provide that for a period of at least ten (10) days prior to the Change in Control, such Awards shall be exercisable, to the extent applicable, as to all Shares subject thereto and the Committee may further provide that upon the
occurrence of the Change in Control, such Awards shall terminate and be of no further force and effect. For the avoidance of doubt, pursuant to clause (A) above, the Committee may cancel Options and Stock Appreciation Rights for no
consideration if the aggregate Fair Market Value of the Shares subject to such Options or Stock Appreciation Rights is less than or equal to the aggregate Option Price of such Options or exercise price of such Stock Appreciation Rights. 

(ii)          If the successor or acquiring entity in the Change in Control does agree to provide for the
issuance of Substitute Awards, then any outstanding Awards held by a Participant at the effective time of such Change of Control that are unexercisable or otherwise unvested or subject to lapse restrictions shall not automatically be deemed
exercisable or otherwise vested or no longer subject to lapse restrictions, as the case may be, as of the date of the Change in Control; provided, that if, at any time during the two-year period
following a Change in Control the Participant’s Employment with the Company and its Subsidiaries is terminated under a circumstance that would give rise to the Participant’s right to the payment of severance compensation pursuant to any
Company or Subsidiary severance plan, policy, arrangement or agreement applicable to such Participant as of the date of Participant’s termination of Employment, any then-unvested Awards outstanding
hereunder shall automatically be deemed exercisable or otherwise vested or no longer subject to lapse restrictions as of the date of such termination. 

(iii)         If the Committee establishes terms for the vesting or exercisability of any Award in connection
with a Change in Control that vary from the provisions set forth above in this Section 9(b) (i.e., the Committee provides for the vesting of an unvested Award at the time of a Change in Control where the acquiring or successor entity has agreed
to provide for the issuance of Substitute Awards), then the same such terms must apply to all other Awards having substantially similar vesting or exercisability terms that are held by all other Participants 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
as of such time. For the avoidance of doubt, at the time of a Change in Control, the Committee shall not be required to provide for similar treatment of Awards that are subject to vesting and
exercisability terms that are dissimilar. 
 (iv)         Prior to any payment with respect to an assumption,
substitution or continuation of any Awards contemplated under this Section 9, the Committee may require each Participant to (i) represent and warrant as to the unencumbered title to the Participant’s Awards; (ii) bear such
Participant’s pro rata share of any post-closing indemnity obligations, and be subject to the same post-closing purchase price adjustments, escrow terms, offset rights, holdback terms, and similar conditions as the other holders of Shares,
subject to any limitations or reductions as may be necessary to comply with Code Section 409A; and (iii) deliver customary transfer documentation as reasonably determined by the Committee. 

 

	10.	 Forfeiture/Clawback 

The Committee may, in its sole discretion, specify in an Award or a policy that will be incorporated into an Award agreement by reference, that the Participant’s
rights, payments, and benefits with respect to an Award shall be subject to reduction, cancellation, forfeiture or recoupment upon the occurrence of certain specified events, in addition to any otherwise applicable vesting or Performance Criteria of
an Award. Such events may include, but shall not be limited to, termination of Employment for cause, termination of the Participant’s provision of services to the Company or any of its Subsidiaries, breach of noncompetition, confidentiality, or
other restrictive covenants that may apply to the Participant, or restatement of the Company’s financial statements to reflect adverse results from those previously released financial statements, as a consequence of errors, omissions, fraud, or
misconduct. 
  

	11.	 No Right to Employment or Awards 

The granting of an Award under the Plan shall impose no obligation on the Company or any of its Subsidiaries to continue the Employment of a Participant and shall not
lessen or affect the Company’s or any Subsidiary’s right to terminate the Employment of such Participant. No Participant or other Person shall have any claim to be granted any Award, and there is no obligation for uniformity of treatment
of Participants, or holders or beneficiaries of Awards. The terms and conditions of Awards and the Committee’s determinations and interpretations with respect thereto need not be the same with respect to each Participant (whether or not such
Participants are similarly situated). 
  

	12.	 Securities Laws 

The Board may refuse to instruct the Company to issue or transfer any Shares or other consideration under an Award if, acting in its sole discretion, it determines that
the issuance or transfer of such Shares or such other consideration might violate any applicable law or regulation and any payment tendered to the Company by a Participant, other holder or beneficiary in connection with the exercise of such Award
shall be promptly refunded to the relevant Participant, holder or beneficiary. Without limiting the generality of the foregoing, no Award granted hereunder shall be construed as an offer to sell securities of the Company, and no such offer shall be
outstanding, unless and until the Committee in its sole discretion has determined that any such offer, if made, would be in compliance with all applicable requirements of applicable securities laws, including, without limitation, laws of the United
States (and any state thereof), and England and Wales. 
  

	13.	 Successors and Assigns 

The Plan shall be binding on all successors and assigns of the Company and a Participant, including without limitation, the estate of such Participant and the executor,
administrator or trustee of such estate, or any receiver or trustee in bankruptcy or representative of the Participant’s creditors. 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
  

	14.	 Nontransferability of Awards 

Unless otherwise determined by the Committee, an award shall not be transferable or assignable by the Participant otherwise than by will or by the laws of descent and
distribution; provided, that in no event shall any Award be transferred for value or consideration. An Award exercisable after the death of a Participant may be exercised by the legatees, personal representatives or distributees of the Participant.

  

	15.	 Amendments or Termination 

Subject to the limitations imposed under Sections 6(f) and 7(d) of this Plan, the Board may amend, alter or discontinue the Plan, and the Board or the Committee may
amend, alter or discontinue any outstanding Award, but no amendment, alteration or discontinuation shall be made, (a) without the approval of the shareholders of the Company to the extent such approval is (i) required by, or
(ii) desirable to satisfy the requirements of, in each case, any applicable law, regulation or other rule, including the listing standards of the securities exchange, which is, at the applicable time, the principal market for the Shares,
(b) without the consent of a Participant, if such action would materially and adversely affect any of the rights of the Participant under any Award theretofore granted to such Participant under the Plan; provided, that (to the extent not
prohibited under clause (a)(i) above) the Committee may amend the Plan in such manner as it deems necessary to permit the granting of Awards meeting the requirements of the Code or other applicable laws (including, without limitation, to avoid
adverse tax or accounting consequences to the Company or to Participants). 
  

	16.	 International Participants 

With respect to Participants who reside or work outside the United States of America, the Committee may, in its sole discretion, amend the terms of the Plan or Awards
with respect to such Participants in order to conform such terms with the requirements of local law or to obtain more favorable tax or other treatment for a Participant, the Company or a Subsidiary. 

 

	17.	 Choice of Law 

The Plan shall be governed by and construed in accordance with the laws of the State of New York without regard to conflicts of laws, except to the extent that the
matter in question is mandatorily required to be governed by the laws of England and Wales, in which case it will be governed by the applicable provision of the laws of England and Wales. 

 

	18.	 Effectiveness of the Plan 

The Plan is effective as set forth in the definition of Effective Date contained in Section 2(h) hereof. No new awards may be granted under the Prior Plan as of the
Effective Date. 
  

	19.	 Section 409A of the Code 

To the extent applicable, this Plan and all Awards granted hereunder are intended to comply with or be exempt from Section 409A of the Code and will be interpreted
in a manner intended to comply with Section 409A of the Code. For Awards subject to Section 409A of the Code, references under the Plan or an Award to the Participant’s termination of Employment shall be deemed to refer to the date
upon which the Participant has experienced a “separation from service” within the meaning of Section 409A of the Code. Notwithstanding anything herein to the contrary, (a) if at the time of the Participant’s separation
from service with any Service Recipient the Participant is a “specified employee” as defined in Section 409A of the Code, and the deferral of the commencement of any payments or benefits otherwise payable hereunder as a result of
such separation from service is necessary in order to prevent the imposition of any accelerated or additional tax under Section 409A of the Code, then the Company will defer the commencement of the payment of any such payments or benefits
hereunder (without any reduction in such payments or benefits ultimately paid or provided to the Participant) to the minimum extent necessary to satisfy Section 409A of the Code until the date that is six months and one day following the
Participant’s separation 

  

					
	NIELSEN 2019 STOCK INCENTIVE PLAN	  		 	

  
 
from service with all Service Recipients (or the earliest date as is permitted under Section 409A of the Code), if such payment or benefit is payable upon a termination of Employment and
(b) if any other payments of money or other benefits due to the Participant hereunder would cause the application of an accelerated or additional tax under Section 409A of the Code, such payments or other benefits shall be deferred, if
deferral will make such payment or other benefits compliant under Section 409A of the Code, or otherwise such payment or other benefits shall be restructured, to the minimum extent necessary, in a manner, reasonably determined by the Committee,
that does not cause such an accelerated or additional tax or result in an additional cost to the Company (without any reduction in such payments or benefits ultimately paid or provided to the Participant). 

The Company shall use commercially reasonable efforts to implement the provisions of this Section 19 in good faith; provided, that neither
the Company, the Board, the Committee nor any of the Company’s employees, directors or representatives shall have any liability to Participants with respect to this Section 19. 

 

	20.	 Awards Subject to the Plan 

In the event of a conflict between any term or provision contained in the Plan and a term contained in any Award agreement, the applicable terms and
provisions of the Plan will govern and prevail. 
  

	21.	 Fractional Shares 

Notwithstanding other provisions of the Plan or any Award agreements thereunder, the Company shall not be obligated to issue or deliver fractional Shares
pursuant to the Plan or any Award and the Committee shall determine whether cash, other securities, or other property shall be paid or transferred in lieu of any fractional Shares or whether such fractional Shares or any rights thereto shall be
cancelled, terminated or otherwise eliminated with, or without, consideration. 
  

	22.	 Severability 

If any provision of the Plan or any Award is, or becomes or is deemed to be invalid, illegal, unenforceable in any jurisdiction or as to any Person or
Award, or would disqualify the Plan or any Award under any law deemed applicable by the Committee, such provision shall be construed or deemed amended to conform to the applicable laws, or if it cannot be construed or deemed amended without, in the
determination of the Committee, materially altering the intent of the Plan or the Award, such provision shall be stricken as to such jurisdiction, Person or Award and the remainder of the Plan and any such Award shall remain in full force and
effect.

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