Document:

Terms of Employment - Brett A. Hurt

 Exhibit 10.12 
 BAZAARVOICE, INC. 
 June 14, 2005 

Brett A. Hurt 
 [***] 

[***] 
 Re: Terms of
Employment 
 Dear Brett: 
 This letter agreement sets forth the terms of your employment as the President and CEO of Bazaarvoice, Inc., a Delaware corporation (“Bazaarvoice” or “we”).

 Position and Benefits. As the President and CEO of Bazaarvoice, you will receive a base salary at the rate of
$180,000 per year, payable in accordance with our regular payroll practices. Your base salary is subject to statutory deductions and withholding requirements. The first and last payment by Bazaarvoice to you will be adjusted, if necessary, to
reflect a commencement or termination date other than the first or last working day of a pay period. As an employee, you are eligible to participate in our bonus plans and benefit programs as they are established from time to time. We are an
“at-will” employer, which means that your employment with Bazaarvoice (and the terms thereof) is for no specific period of time and may be modified or terminated by you or Bazaarvoice at any time and for any reason, with or without prior
notice and with or without cause. The at-will nature of your employment may be altered only by a written agreement signed on behalf of the Board of Directors of Bazaarvoice. 
 Severance Benefits. Notwithstanding the foregoing, if you are terminated by Bazaarvoice for any reason other than Cause (defined below) or in the event of a Constructive Termination (defined
below), we will continue, in accordance with our normal payroll practices and subject to applicable deductions and withholding requirements, to pay to you an amount equal to the base salary to which you would be entitled if your employment had not
been so terminated for a period of six months following your termination date. Your right to receive such severance payments is conditioned upon (i) your execution of a release substantially in the form attached to this letter and identified as
Exhibit A and (ii) your continued compliance with the terms of this letter and your EPIA (defined below). 

Following a termination without Cause or a Constructive Termination in which you are entitled to the severance payments provided above,
if you elect to continue health coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”) and are eligible for such coverage, Bazaarvoice will pay your COBRA premiums in an amount sufficient to
maintain the level of health benefits in effect on your last day of employment throughout any period in which you are entitled to receive the severance payments provided above or until you receive comparable benefits from any other source, whichever
occurs first. Nothing contained herein shall interfere with your right, if any, to continuation coverage under COBRA. 

 For purposes of this letter, “Cause” shall mean: (i) your
continued failure to substantially perform the duties and obligations of your position with Bazaarvoice (other than any such failure resulting from your total and permanent disability as defined in Section 22(e)(3) of the Internal Revenue
Code); (ii) any act of personal dishonesty, fraud or misrepresentation taken by you which was intended to result in substantial gain or personal enrichment for you at the expense of Bazaarvoice; (iii) your violation of a federal or state
law or regulation applicable to Bazaarvoice’s business which violation was or is reasonably likely to be injurious to Bazaarvoice; (iv) your conviction of, or plea of nolo contendere or guilty to, a felony under the laws of the
United States or any State; (v) your breach of the terms of your agreement(s) with Bazaarvoice relating to proprietary information and inventions assignment, including your EPIA; or (vi) your material breach of the terms of this letter.
For purposes of this letter, clauses (i), (v) and (vi) shall constitute “Cause” only after you have received from the Board of Directors written notice describing the circumstances of such breach or failure in reasonable detail
and have been given a reasonable cure period of not less than thirty days. 
 For purposes of this letter, a
“Constructive Termination” shall mean your voluntary resignation following: (i) a change in your position with the Company or a successor entity that materially reduces your position, title, duties and responsibilities
or the level of management to which you report; (ii) a reduction in your level of compensation (including base salary, fringe benefits and target bonus under any corporate-performance based bonus or incentive programs as established from time
to time) by more than twenty percent (20%); or (iii) a relocation of your place of employment by more than fifty (50) miles from Bazaarvoice’s current offices in Austin, Texas; provided, however, an event described in clauses
(i), (ii) or (iii) of this paragraph shall constitute a Constructive Termination if and only if such change, reduction or relocation is effected without your consent. 

Stock Vesting. As indicated in the Restricted Stock Purchase Agreement attached hereto as Exhibit B, we will
provide you with accelerated vesting of certain of your shares of Common Stock upon the occurrence of the events and under the terms set forth in greater detail in the Restricted Purchase Agreement. 

Taxes. You acknowledge that you are personally responsible for the payment of all federal, state and local taxes that are
due, or may be due, for any payments and other consideration received by you from Bazaarvoice or with respect to the effect of the Restricted Stock Purchase Agreement. 
 Confidentiality Agreement. As a condition to your employment with Bazaarvoice and in exchange for the access that you will be given to the Company’s proprietary information and
technology during your employment, you have executed the Employee Proprietary Information Agreement attached to this letter as Exhibit C (the “EPIA”). Nothing in this letter is intended to contradict the terms of
the EPIA. To the extent there is a perceived inconsistency between this letter and the EPIA, then the terms of the EPIA shall control. 
 Tax and Legal Advice. You acknowledge that you have had an opportunity to consult with your legal counsel and tax and other advisors regarding the preparation of this letter and the matters
related thereto. You understand and acknowledge that Wilson Sonsini Goodrich & Rosati, Professional Corporation, has acted solely as legal counsel for Bazaarvoice with respect to the 

  
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preparation of this letter and the other matters related thereto and has not acted as legal counsel for you. 
 Severability. The parties intend all provisions of this letter agreement to be enforced to the fullest extent permitted by law. Accordingly, if a court of competent jurisdiction determines
that the scope and/or operation of any provision of this letter agreement is too broad to be enforced as written, the parties intend that the court should reform such provision to such narrower scope and/or operation as it determines to be
enforceable. If, however, any provision of this letter agreement is held to be illegal, invalid; or unenforceable under present or future law, and not subject to reformation, then (i) such provision shall be fully severable, (ii) this
letter agreement shall be construed and enforced as if such provision was never a part of this letter agreement, and (iii) the remaining provisions of this letter agreement shall remain in full force and effect and shall not be affected by
illegal, invalid or unenforceable provisions or by their severance. 
 General Creditor Status. All cash payments
and other benefits to which you may become entitled hereunder will be paid, when due, from the general assets of Bazaarvoice, and no trust fund, escrow arrangement or other segregated account will be established as a funding vehicle for such
payment. Accordingly, your right (or the right of the personal representatives or beneficiaries of your estate) to receive such cash payments hereunder will at all times be that of a general creditor of Bazaarvoice and will have no priority over the
claims of other general creditors. 
 Entire Agreement. This letter, the EPIA and your Restricted Stock Purchase
Agreement together set forth the entire agreement between you and Bazaarvoice regarding the terms of your employment and supersede any prior representations, agreements and understandings between you and any employee or representative Bazaarvoice,
whether written or oral. 
 Notices. All notices, requests, and other communications hereunder must be in writing
and will be deemed to have been duly given only if (i) delivered personally or by overnight courier, (ii) delivered by facsimile transmission with answer back confirmation, (iii) mailed (postage prepaid by certified or registered
mail, return receipt requested) (effective upon actual receipt), or (iv) delivered by electronic communication to you at the address set forth on the signature page hereto or to Bazaarvoice at the company’s then-current principal executive
office. An electronic communication (“Electronic Notice”) shall be deemed written notice for purposes of this letter if sent with return receipt requested to the electronic mail address specified by the receiving party.
Electronic Notice shall be deemed received at the time the party sending Electronic Notice receives verification of receipt by the receiving party. Any party receiving Electronic Notice may request and shall be entitled to receive the notice on
paper, in a nonelectronic form (“Nonelectronic Notice”) which shall be sent to the requesting party within five (5) days after receipt of the written request for Nonelectronic Notice. Any party from time to time may
change its address, facsimile number, electronic mail address, or other information for the purpose of notices to that party by giving written notice specifying such change to the other party hereto. 

Miscellaneous. THIS LETTER AGREEMENT SHALL BE CONSTRUED AND INTERPRETED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS.
EACH PARTY HERETO CONSENTS AND SUBMITS TO THE EXCLUSIVE JURISDICTION OF THE COURTS OF THE STATE OF TEXAS IN AND FOR THE COUNTY OF TRAVIS AND THE 

  
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COURTS OF THE UNITED STATES LOCATED IN THE WESTERN DISTRICT OF TEXAS FOR THE ADJUDICATION OF ANY ACTION, SUIT OR PROCEEDING ARISING OUT OF OR OTHERWISE RELATING TO THIS LETTER AGREEMENT. This
letter agreement shall inure to the benefit of any successors or assigns of Bazaarvoice; you shall not be entitled to assign any of your rights or obligations under this letter agreement. The terms and provisions of this letter agreement are
intended solely for the benefit of each party hereto and Bazaarvoice’s successors or assigns, and it is not the intention of the parties to confer third-party beneficiary rights upon any other person. This letter agreement may only be amended
in a writing signed by you and Bazaarvoice upon the written consent of the Board of Directors. The headings used in this letter agreement have been inserted for convenience of reference only and do not define or limit the provisions hereof. This
letter agreement may be executed in any number of counterparts and by facsimile, each of which will be deemed an original, but all of which together will constitute one and the same instrument. 

If you agree to the terms contained in this letter, please sign this letter in the space provided below and return to Bazaarvoice. You
should retain a copy for your files. We look forward to your contributions to the successes of Bazaarvoice. 
  

			
	Sincerely,
	
	BAZAARVOICE, INC.
		
	By:	 	 /s/ Brant Barton

		 	Brett Barton
		 	Vice President of Products and Client Services

 I have read and acknowledge and agree to the terms of this letter effective as of the date set
forth above. 
  

	
	 /s/ Brett A. Hurt

	Brett A. Hurt

  
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 EXHIBIT A 

FORM OF RELEASE AGREEMENT 

  
 A-1

 EXHIBIT B 

RESTRICTED STOCK PURCHASE AGREEMENT 

 EXHIBIT C 

EMPLOYEE PROPRIETARY INFORMATION AGREEMENTOffer of Employment - Bryan C. Barksdale

 Exhibit 10.13 
 

 
 July 15, 2010 
 Bryan Barksdale 
 RE: Offer of Employment 

Dear Bryan: 
 On behalf of
Bazaarvoice, Inc. (the “Company”), I am pleased to invite you to join the Company as General Counsel reporting initially to me as our President and CEO and then our CFO as soon as they are hired. In this position, you will be
expected to devote your full business time, attention and energies to the performance of your duties with the Company. If you accept our offer of employment by complying with the instructions set forth in the last paragraph of this offer, your first
day of employment will be on or before August 16, 2010. The terms of this offer of employment are as follows: 
 1.
At-Will Employment. You should be aware that your employment with the Company is for no specified period and constitutes “at-will” employment. As a result, you are free to terminate your employment at any time, for any reason or for
no reason. Similarly, the Company is free to terminate your employment at any time, for any reason or for no reason. 
 2.
Compensation. The Company will pay you a base salary at a rate of $20,833.34 per month (annualized to $250,000.00 per year) in accordance with the Company’s standard payroll policies, including compliance with applicable withholding
requirements. In addition to your base salary, you will be eligible to participate in an annual executive bonus plan adopted each fiscal year that sets your target bonus amount to be paid upon achievement of defined goals for the company and you. In
your initial year of employment, your targeted annual bonus will be $50,000 at 100% achievement, pro-rated from your date of hire. The first and last payment by the Company to you will be adjusted, if necessary, to reflect a commencement or
termination date other than the first or last working day of a pay period. 
 3. Stock Ownership.
Subject to approval by the Company’s Board of Directors, you will be granted an option under the Company’s 2005 Stock Plan to purchase 286,154 shares of the Company’s common stock at a price per share equal to the fair market value of
the common stock on the date upon which the Board of Directors approves the option grant. We will recommend that the Company’s Board of Directors set your vesting schedule with respect to such option as follows: One-fourth ( 1/4th) of the shares subject to the option will vest on the first
anniversary of your employment with the Company and an additional one forty-eighth (1/48th) of the total number of such shares will vest each month thereafter, subject to your continued employment with the Company on any such date. In addition,
in the event of your Termination Upon Change of Control 

 
(as defined in Exhibit A attached hereto), all (100%) of your unvested options shall immediately vest. 

4. Benefits. During the term of your employment, you will be entitled to the Company’s standard vacation and benefits
covering employees at your level, as such may be in effect from time to time. 
 5. Immigration Laws. For purposes of
federal immigration laws, you will be required to provide to the Company documentary evidence of your identity and eligibility for employment in the United States. Such documentation must be provided within three business days of the effective date
of your employment, or your employment relationship with the Company may be terminated. 
 6. Prior Employment Relationships;
Conflicting Obligations. If you have not already done so, we request that you disclose to the Company any and all agreements relating to your prior employment that may affect your eligibility to be employed by the Company or limit the manner in
which you may be employed. It is the Company’s understanding that any such agreements will not prevent you from performing the duties of your position and you represent that such is the case. Moreover, you agree that, during the term of your
employment with the Company, you will not engage in any other employment, occupation, consulting or other business activity directly related to the business in which the Company is now involved or becomes involved during the term of your employment,
nor will you engage in any other activities that conflict with your obligations to the Company. Similarly, you agree not to bring any third party confidential information to the Company, including that of your former employer, and that in performing
your duties for the Company you will not in any way utilize any such information. 
 7. Employee Proprietary Information
Agreement. As a condition of this offer of employment, you will be required on your first day of employment to complete and sign the Company’s standard form of Employee Proprietary Information Agreement (the “EPIA”)
attached hereto as Exhibit B. 
 8. General. This offer letter, the EPIA and the Stock Option
Agreement covering the shares described in paragraph 3, when signed by you, set forth the terms of your employment with the Company and supersede any and all prior representations and agreements, whether written or oral. In the event of a conflict
between the terms and provisions of this offer letter, on the one hand, and the EPIA and the Stock Option Agreement, on the other hand, the terms and provisions of the EPIA and the Stock Option Agreement will control. Any amendment of this offer
letter or any waiver of a right under this offer letter must be in a writing signed by you and an officer of the Company. This offer letter will be governed by Texas law without giving effect to its conflict of law principles. 

9. Background Check; Contingencies. This offer of employment is contingent upon the satisfactory completion of background screens
to be performed by the Company and/or independent contractors of the Company. If such checks fail to satisfy the Company’s requirements for employees at your level, this offer of employment shall be rescinded. 

  
 -2-

 We look forward to you joining the Company. If the foregoing terms are agreeable, please
indicate your acceptance by signing this offer letter in the space provided below and returning it to me not later than July 16, 2010. 
  

			
	Sincerely,
	
	BAZAARVOICE, INC.
		
	By:	 	 /s/ Brett A. Hurt

		 	Brett A. Hurt,
		 	President and CEO

 Agreed and Accepted: 
  

			
	Signature:	 	 /s/ Bryan Barksdale

			
		
	Date:	 	 July 16, 2010

  
 -3-

 EXHIBIT A 

1. “Termination Upon Change of Control” means any termination of your employment by the Company without Cause
during the period commencing on or after the date that the Company has signed a definitive agreement or that the Company’s board of directors has endorsed a tender offer for the Company’s stock that in either case when consummated would
result in a Change of Control (even though consummation is subject to approval or requisite tender by the Company’s stockholders and other conditions and contingencies) and ending at the earlier of the date on which such definitive agreement or
tender offer has been terminated without a Change of Control or on the date which is twelve (12) months following the consummation of any transaction or series of transactions that results in a Change of Control. 

2. “Cause” means (a) your willful and continued failure to perform substantially your duties with the
Company or (b) the willful engaging by you in illegal conduct or gross misconduct which is injurious to the Company. 
 3. “Change of Control” means (a) any “person” (as such term is used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as amended (the “Exchange
Act”)), other than a trustee or other fiduciary holding securities of the Company under an employee benefit plan of the Company, becomes the “beneficial owner” (as defined in Rule 13d-3 promulgated under the Exchange Act),
directly or indirectly, of securities of the Company representing 50% or more of (A) the outstanding shares of common stock of the Company or (B) the combined voting power of the Company’s then-outstanding securities; (b) the
Company is party to a merger or consolidation, or series of related transactions, which results in the voting securities of the Company outstanding immediately prior thereto failing to continue to represent (either by remaining outstanding or by
being converted into voting securities of the surviving or another entity) at least fifty (50%) percent of the combined voting power of the voting securities of the Company or such surviving or other entity outstanding immediately after such
merger or consolidation; (c) the sale or disposition of all or substantially all of the Company’s assets (or consummation of any transaction, or series of related transactions, having similar effect), unless at least fifty
(50%) percent of the combined voting power of the voting securities of the entity acquiring those assets is held by persons who held the voting securities of the Company immediate prior to such transaction or series of transactions;
(d) the dissolution or liquidation of the Company, unless after such liquidation or dissolution all or substantially all of the assets of the Company are held in an entity at least fifty (50%) percent of the combined voting power of the
voting securities of which is held by persons who held the voting securities of the Company immediately prior to such liquidation or dissolution; or (f) any transaction or series of related transactions that has the substantial effect of any
one or more of the foregoing. 

 EXHIBIT B 

EMPLOYEE PROPRIETARY INFORMATION AGREEMENT

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