Document:

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                                                                   EXHIBIT 10.28

                              EMPLOYMENT AGREEMENT

                  EMPLOYMENT AGREEMENT dated as of February 1, 2001 (the
"Effective Date") between True North Communications Inc., a Delaware
corporation (the "Company"), and Valentine J. Zammit (the "Executive").

                  WHEREAS, the Company is a global communications holding
company with ownership interests in subsidiaries, affiliates and joint
ventures that are engaged in the advertising agency business, the multimedia
production business, the business of planning and buying of media time and
space and related businesses (the Company and the subsidiaries, affiliates
and joint ventures in which it from time to time has equity interests are
hereinafter referred to collectively as the "True North Group"); and

                  WHEREAS, the Executive currently serves as President and
Chief Executive Officer of True North Diversified Companies L.L.C. ("TNDC");

                  WHEREAS, the Executive and the Company's subsidiary,
Bozell, Jacobs, Kenyon & Eckhardt, Inc., entered into an Employment Agreement
dated June 26, 1997, as amended on July 25, 1997 (the "BJK&E Agreement"); and

                  WHEREAS, the Company and the Executive desire to enter into
this Agreement to provide for the continued employment of the Executive by
the Company upon the terms and subject to the conditions set forth herein.

                  NOW, THEREFORE, in consideration of the premises and the
mutual agreements contained herein, the parties hereby agree as follows:

                  1. EMPLOYMENT. The Company hereby employs the Executive and
the Executive hereby agrees to be employed by the Company upon the terms and
subject to the conditions contained in this Agreement. The initial term of
employment of the Executive by the Company pursuant to this Agreement (the
"Initial Term") shall commence on the Effective Date and, unless earlier
terminated, shall end on December 31, 2003; provided that the term of this
Agreement shall automatically be extended for three additional years as of
the day immediately following the end of the Initial Term and as of the day
immediately following the end of each subsequent three-year extended term
hereof unless the Company shall have terminated the automatic extension
provisions of this sentence by giving written notice to the Executive at
least 60 days prior to the then applicable termination date. (The Initial
Term and any extension of the term of this Agreement pursuant to this Section
1 are collectively referred to herein as the "Employment Period.")

                  2. POSITION AND DUTIES. As of the Effective Date, the
Executive's title shall be President and Chief Executive Officer of TNDC. The
Executive shall have the authority, duties and responsibilities commensurate
with his position and title (at the relevant time) and such other duties and
responsibilities (not inconsistent with his position) as are assigned to him
from time to time by the Chief Executive Officer of the Company (the "CEO")
or the Board of

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Directors of the Company (the "Board"). During the Employment Period, the
Executive shall perform faithfully and loyally and to the best of the
Executive's abilities his duties hereunder, shall devote his full business
time, attention and efforts to the affairs of the True North Group and shall
use his reasonable best efforts to promote the interests of the Company.
Notwithstanding the foregoing, the Executive may engage in charitable, civic
or community activities, provided that they do not interfere with the
performance of the Executive's duties hereunder.

                  3.       COMPENSATION.

                  (a) ANNUAL BASE SALARY. The Company shall pay to the
Executive an annual base salary at the rate of at least $575,000 per annum in
accordance with the Company's regular payroll practices. The annual base
salary shall be reviewed periodically in accordance with guidelines
applicable to the Company's senior executives generally.

                  (b) INCENTIVE COMPENSATION. During the Employment Period,
the Executive shall be entitled to participate in the Company's Executive
Compensation Program, as such Program applies to similarly situated senior
executives and as such Program may be amended from time to time.

                  (c) OTHER BENEFITS. During the Employment Period, the
Executive shall be entitled to participate in the Company's employee benefit
plans and programs and fringe benefits that are generally available to senior
executives of the Company from time to time, including, but not to the extent
resulting in duplicative benefits, the benefit plans and programs and fringe
benefit arrangements generally made available to members of the Management
Executive Committee of the Company (or any successor management governing
committee).

                  (d) EXPENSE REIMBURSEMENT. During the Employment Period,
the Company shall reimburse the Executive for all proper expenses incurred by
him in the performance of his duties hereunder in accordance with the
Company's policies and procedures for senior executives. The Executive shall
submit appropriate invoices for all such expenses.

                  4.       TERMINATION OF EMPLOYMENT PERIOD.

                  (a) QUALIFYING TERMINATION. For purposes of this Agreement,
"Qualifying Termination" means the occurrence of any of the following events:
(i) termination of the Executive's employment by the Company without Cause
(as defined in subsection (b) below) during the Employment Period, (ii)
expiration of this Agreement at the end of the Initial Term or at the end of
any extension of the term hereof pursuant to a written notice given by the
Company to the Executive in accordance with Section 1 hereof, (iii)
termination of the Executive's employment by the Company on account of the
Executive having become disabled per the terms of Section 5(d) below, (iv)
termination of the Executive's employment on account of the Executive's
death, or (v) termination of the Executive's employment by the Executive due
to and within 60 days of the occurrence, without the Executive's consent, of
any of the following events: (1) any change or changes in the Executive's
duties and responsibilities that, taken as a whole, result in a material
diminution of the Executive's duties and responsibilities, (2) a material
breach of the Company's obligations set forth in this Agreement, (3) a
decrease in the

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Executive's base salary, or (4) any requirement of the Company that the
location where the Executive is based be materially changed.

For purposes of this Agreement, an isolated, insubstantial and inadvertent
action taken by the Company in good faith and which is remedied by the
Company within 60 days after receipt of written notice thereof given by the
Executive shall not constitute a basis for a Qualifying Termination.

                  (b) DEFINITION OF CAUSE. The Company may terminate the
Executive's employment immediately for "Cause" if, in the reasonable
determination of the Board, the Compensation Committee of the Board, or the
CEO, as set forth in a writing setting forth in reasonable detail the reasons
for such termination, (i) the Executive engages in conduct that violates
significant policies of the Company; (ii) the Executive fails to perform the
essential functions of his job (except for a failure resulting from a bona
fide illness or incapacity) or fails to carry out the CEO's or the Board's
reasonable directions with respect to material duties; (iii) the Executive
engages in embezzlement or misappropriation of corporate funds or other acts
of fraud, dishonesty or self-dealing, or commits a felony or any significant
violation of any material statutory or common law duty of loyalty to the
Company; or (iv) the Executive breaches a material provision of this
Agreement (including, but not limited to, the non-compete, non-solicitation,
confidentiality, or non-disparagement provisions in Sections 7 and 8). Prior
to any termination of the Executive for Cause pursuant to clauses (i), (ii)
or (iv) of this Section 4(b), the Company shall give the Executive written
notice that such action or inaction shall be deemed to be Cause and a
reasonable opportunity to remedy any condition, conduct, action or inaction
of the Executive giving rise to the violation or breach of such clause if
such violation or breach is remediable.

                  5.       CONSEQUENCES OF TERMINATION OF EMPLOYMENT PERIOD.

                  (a) BENEFITS UPON TERMINATION. If the Employment Period
terminates for any reason, the Executive (or the Executive's executor,
administrator or other legal representative, as the case may be) shall be
entitled to receive the following benefits:

                  (i) within 30 days after the amount in question is reasonably
         determinable (A) base salary payable through the date of termination of
         employment, (B) unpaid annual incentive compensation for the calendar
         year immediately preceding the date of such termination (unless such
         termination is for Cause, as defined in Section 4(b) above), and (C)
         reimbursement of proper expenses incurred through the date of such
         termination; and

                  (ii) participation (by the Executive or the Executive's
         qualified dependents, as the case may be) in all other applicable
         benefit plans or programs in accordance with the provisions thereof
         applicable to terminated employees (or their qualified dependents, as
         the case may be).

                  (b) ADDITIONAL BENEFITS UPON QUALIFYING TERMINATION. If the
Employment Period terminates after the occurrence of a Qualifying Termination
(as defined in Section 4(a)), the Executive (or the Executive's executor,
administrator or other legal representative, as the case

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may be) shall be entitled to receive the following additional benefits (which
shall not be subject to mitigation):

                  (i) within 30 days after the amount in question is reasonably
         determinable, annual incentive compensation for the calendar year in
         which such termination shall have occurred, prorated through the date
         of such termination based on actual results of operations for such full
         calendar year; and

                  (ii) if the Qualifying Termination is for any reason other
         than death or disability:

                  (A)      (1) all stock options granted to the Executive by the
                           Company after the Effective Date then held by the
                           Executive shall on the date of such termination be
                           100% vested, and (2) all stock options granted to the
                           Executive by the Company prior to the Effective Date
                           shall continue to be subject to any accelerated
                           vesting provisions as applied to such stock options
                           immediately prior to the Effective Date, including
                           such provisions that are based on the terms of the
                           BJK&E Agreement;

                  (B)      subject to the last sentence of this Section 5(b),
                           for a period of 36 months commencing on the day
                           immediately following the date of termination of the
                           employment of the Executive (the "Severance Period"),
                           the Executive shall be entitled to receive
                           compensation at the annual rate of $668,385; and

                  (C)      subject to the last sentence of this Section 5(b),
                           during the Severance Period, the Executive shall be
                           entitled to participate in life insurance, medical
                           and dental benefits on terms no less favorable than
                           on the termination date, subject to modifications of
                           general application to active employees; and

                  (iii) (A) each stock option granted to the Executive by the
         Company after the Effective Date then held by the Executive shall be
         exercisable to the extent it is vested at the date of termination by
         the Executive or the Executive's executor, administrator or other legal
         representative, as the case may be, for up to three years after the
         date of termination, but in no case beyond the stated expiration date
         of such option, and (B) each stock option granted to the Executive by
         the Company prior to the Effective Date shall continue to be subject to
         any post-termination exercisability provisions as applied to such stock
         option immediately prior to the Effective Date, including such
         provisions that are based on the terms of the BJK&E Agreement.

As a condition to the receipt of the severance benefits described in
subparagraphs (ii)(B) and (ii)(C) above, the Company reserves the right in
accordance with the standard Company severance policy to require the
Executive to sign a standard separation agreement, containing a general
release of claims.

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                  (c) ADDITIONAL BENEFITS UPON RETIREMENT. If the Employment
Period terminates due to the Executive's retirement from the Company after
attaining age 55 (upon at least 90 days' advance written notice), subject to
the last sentence of this Section 5(c), for a period of 36 months commencing
on the day immediately following the date of retirement of the Executive (the
"Retirement Period"), the Executive shall be entitled to receive compensation
at the annual rate of $668,385 and the Executive shall be entitled to
participate in the Company's retiree medical program, subject to changes
applicable to retirees in general. As a condition to the receipt of the
retirement benefits described above, the Company reserves the right in
accordance with the standard Company severance policy to require the
Executive to sign a standard separation agreement, containing a general
release of claims; provided that the foregoing retirement benefits shall not
be subject to mitigation.

                  (d) ADDITIONAL BENEFITS UPON DISABILITY. If, on account of
any physical or mental disability, the Executive shall fail or be unable to
perform his duties and responsibilities under this Agreement for a continuous
period of 120 days or an aggregate period of 180 days during any consecutive
12-month period, then the Company may, at its option, terminate the
Employment Period upon 30 days written notice. In such event, the Executive
shall be entitled to receive the following benefits (which shall not be
subject to mitigation):

                  (i) subject to the last sentence of this Section 5(d), for a
         period of 36 months commencing on the day immediately following the
         date of termination of the employment of the Executive (the "Severance
         Period"), the Executive shall be entitled to receive base salary, at
         the rate payable as of the date of such termination, payable in
         accordance with the Company's normal payroll policies; and

                  (ii) subject to the last sentence of this Section 5(d), during
         the Severance Period, the Executive shall be entitled to participate in
         life insurance, medical and dental benefits on terms no less favorable
         than on the termination date, subject to modifications of general
         application to active employees.

If there should be a dispute between the parties hereto as to the Executive's
physical or mental disability for purposes of this Agreement, the question
shall be settled by the opinion of an impartial reputable physician or
psychiatrist agreed upon for the purpose by the parties or their
representatives, or if the parties cannot agree within 30 days after a
request for designation of such party, then each party shall designate a
physician or psychiatrist and the two of them shall designate a third such
medical professional and the opinion of a majority of the three of them shall
settle the question. The certification of such physician or psychiatrist or
the majority of the three of them, as the case may be, as to the question in
dispute shall be final and binding upon the parties hereto.

As a condition to the receipt of the disability benefits described above, the
Company reserves the right in accordance with the standard Company severance
policy to require the Executive to sign a standard separation agreement,
containing a general release of claims.

                  (d) ADDITIONAL BENEFITS UPON DEATH. If the Executive's
employment is terminated on account of his death during the Employment
Period, then the Executive's designated beneficiary or estate shall be
entitled to receive the following benefits in addition to

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any and all death and other benefits that such beneficiary or estate may
otherwise be entitled to receive:

                  (i) for a period of 36 months commencing on the day
         immediately following the date of termination of the employment of the
         Executive (the "Severance Period"), the Executive's personal
         representative shall be entitled to receive base salary, at the rate
         payable as of the date of such termination, payable in accordance with
         the Company's normal payroll policies; and

                  (ii) during the Severance Period, the Executive's spouse and
         dependents shall be entitled to participate in medical and dental
         benefits on terms no less favorable than on the termination date,
         subject to modifications of general application to spouses and
         dependents of active Company employees.

                  (f) TERMINATION AFTER A CHANGE IN CONTROL. If the Executive
incurs a Qualifying Termination within two years of the occurrence of a
"Change in Control" under and as defined in the Company's Asset Protection
Plan (or a similar replacement plan providing severance benefits to Company
employees after a change in control), then the compensation payable to the
Executive pursuant to Section 5(b)(ii)(B) above upon such Qualifying
Termination, if any, shall be paid to the Executive in one lump sum within 60
days of such Qualifying Termination. If mutually agreed upon between the
Executive and the Company, this lump-sum payment shall be reduced to the
extent necessary to maximize the total after-tax benefit to the Executive,
after taking into account all applicable local, state, and federal income and
excise taxes, including any applicable excise tax imposed under Section 4999
of the Internal Revenue Code of 1986, as amended.

                  6. FEDERAL AND STATE WITHHOLDING. The Company shall deduct
from the amounts payable to the Executive pursuant to this Agreement the
amount of all required federal and state withholding taxes in accordance with
the Executive's Form W-4 on file with the Company and all applicable social
security and Medicare taxes.

                  7.  NONCOMPETITION; NONSOLICITATION; CONFIDENTIALITY.

                  (a) COVENANT NOT TO COMPETE. The Executive acknowledges
that in the course of employment with the Company pursuant to this Agreement,
the Executive will become familiar with the Confidential Information (as
defined below) of the Company and its subsidiaries, affiliates and clients,
and that the Executive's services will be of special, unique and
extraordinary value to the Company. Except with the prior written consent of
the Board:

                  (i) during the Employment Period, the Executive shall not
         engage in any activities, whether as employer, proprietor, principal,
         partner, stockholder (other than the holder of 1% or less of the stock
         of a corporation the securities of which are traded on a securities
         exchange or in the over-the-counter market), director, officer,
         employee or otherwise, in competition with any business in which the
         True North Group is substantially engaged or proposed to be engaged;
         and

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                  (ii) during the Employment Period (including the remainder of
         the then current three-year term of the Employment Period following the
         Executive's resignation or termination for "Cause") and any Severance
         Period or Retirement Period, the Executive shall not, directly or
         indirectly, either on the Executive's behalf or on behalf of any other
         person, firm or corporation:

                  (A)      solicit, call on, service or otherwise do business
                           with, or interfere in any way with the Company's
                           relationship with any account that is a client of the
                           True North Group at the time of the Executive's
                           termination, or that was a client of the True North
                           Group at any time within 12 months prior to the date
                           of such termination; provided that the foregoing
                           shall apply only to accounts with whom the Executive
                           had responsibilities for or learned Confidential
                           Information relating to within the one-year period
                           preceding the Executive's termination of employment
                           with the Company;

                  (B)      perform any services for any account described in (A)
                           above; or

                  (C)      recruit or solicit, or attempt to recruit or solicit,
                           the employment or consulting services of or hire or
                           employ or retain the employment or consulting
                           services of any person who is at such time or who was
                           at any time within 12 months immediately prior to
                           such time, an employee of the True North Group.

                  (b) CONFIDENTIAL INFORMATION AND TRADE SECRETS. The
Executive agrees that the Company has a protectable interest in Company
bidding information, trade secrets, client information, computer programs,
financial information and other confidential information (collectively, the
"Confidential Information"). The Executive shall not, at any time during the
Employment Period (except for the benefit of the Company within the scope of
the Executive's duties) or thereafter, make use of any nor divulge any
Confidential Information, except to the extent that such Confidential
Information becomes a matter of public record, is published in a newspaper,
magazine or other periodical available to the general public (other than as a
result of disclosure by the Executive) or as the Company may so authorize in
writing; and when the Executive shall cease to be employed by the Company,
the Executive shall surrender to the Company all Confidential Information and
records and other documents obtained by him or entrusted to the Executive
during the course of the Executive's employment hereunder (together with all
copies thereof) which pertain specifically to any of the businesses covered
by the covenants in Section 7(a)(i) or which were paid for by the Company;
provided, however, that the Executive may retain copies of such documents as
necessary for the Executive's personal records for federal income tax
purposes. The Executive also agrees that the Executive will not at any time
(whether before or after the termination of the Executive's employment with
the Company) disclose to anyone the economic terms of this Agreement, except
to the Executive's counsel, accountants and members of the Executive's
immediate family.

                  (c) SCOPE OF COVENANTS; REMEDIES. The following provisions
shall apply to the covenants of the Executive contained in this Section:

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                  (i) the covenants set forth in Sections 7(a)(i) and 7(a)(ii)
         shall apply within all territories in which the True North Group is
         actively engaged in the conduct of business during the Employment
         Period, including, without limitation, the territories in which
         customers are then being solicited;

                  (ii) the Executive expressly agrees and acknowledges that the
         covenants contained in Sections 7(a) and 7(b) are reasonable in all
         respects (including subject matter, time period and geography) and
         necessary because of the substantial and irreparable harm that would be
         caused to the Company by the Executive engaging in any of the
         prohibited activities contained in such Sections. The Executive
         expressly agrees and acknowledges that the covenants contained in this
         Agreement will not preclude the Executive from earning a livelihood,
         nor unreasonably limit the Executive's ability to earn a living, since
         the Executive has the ability and experience to engage in employment
         that will not breach or violate the covenants contained in this
         Agreement. Each party intends and agrees that if in any action before
         any court or agency legally empowered to enforce the covenants
         contained in Sections 7(a) and 7(b) any term, restriction, covenant or
         promise contained therein is found to be unreasonable and accordingly
         unenforceable, then such term, restriction, covenant or promise shall
         be deemed modified to the extent necessary to make it enforceable by
         such court or agency; and

                  (iii) the covenants contained in Sections 7(a) and 7(b) shall
         survive the conclusion of the Executive's employment by the Company.

                  8. NONDISPARAGEMENT; COOPERATION. (a) The Executive shall
not, at any time during his employment with the Company or thereafter, make
any public or private statement to the news media, to any True North Group
competitor or client, or to any other individual or entity, if such statement
would disparage any of the True North Group, any of their respective
businesses or any director or officer of any of them or such businesses or
would have a deleterious effect upon the interests of any of such businesses
or the stockholders or other owners of any of them; provided, however, that
the Executive shall not be in breach of this restriction if such statements
consist solely of (i) private statements made to any officers, directors or
employees of any of the True North Group by the Executive in the course of
carrying out his duties pursuant to this Agreement or, to the extent
applicable, his duties as a director or officer, or (ii) private statements
made to persons other than clients or competitors of any of the True North
Group (or their representatives) or members of the press or the financial
community that do not have a material adverse effect upon any of the True
North Group; and provided further that nothing contained in this Section 8(a)
or in any other provision of this Agreement shall preclude the Executive from
making any statement in good faith that is required by law, regulation or
order of any court or regulatory commission, department or agency.

                  (b) The Company shall not, at any time during the
Executive's employment with the Company or thereafter, authorize any person
to make, nor shall the Company condone the making of, any statement, publicly
or privately, which would disparage the Executive; provided, however, that
the Company shall not be in breach of this restriction if such statements
consist solely of (i) private statements made to any officers, directors or
employees of the True North Group or (ii) private statements made to persons
other than clients or competitors of any of the True North Group (or their
representatives) or members of the press or the financial

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community that do not have a material adverse effect upon the Executive; and
provided further that nothing contained in this Section 8(b) or in any other
provision of this Agreement shall preclude any officer, director, employee,
agent or other representative of any of the True North Group from making any
statement in good faith which is required by any law, regulation or order of
any court or regulatory commission, department or agency.

                  9. ENFORCEMENT. The parties hereto agree that the Company
would be damaged irreparably in the event that any provision of Section 7 or
8 of this Agreement were not performed in accordance with its terms or were
otherwise breached and that money damages would be an inadequate remedy for
any such nonperformance or breach. Accordingly, the Company and its
successors or permitted assigns shall be entitled, in addition to other
rights and remedies existing in their favor, to an injunction or injunctions
to prevent any breach or threatened breach of any of such provisions and to
enforce such provisions specifically (without posting a bond or other
security). Each of the parties agrees that she or it will submit himself or
itself to the personal jurisdiction of the courts of the State of New York in
any action by the other party to enforce an arbitration award against him or
it or to obtain interim injunctive or other relief pending an arbitration
decision.

                  10. SURVIVAL. Sections 7, 8 and 9 of this Agreement shall
survive and continue in full force and effect in accordance with their
respective terms, notwithstanding any termination or expiration of the
Employment Period.

                  11. ARBITRATION. Any dispute or controversy between the
Company and the Executive, whether arising out of or relating to this
Agreement, the breach of this Agreement, or otherwise, shall be settled by
arbitration administered by the American Arbitration Association ("AAA") in
accordance with its Commercial Rules then in effect and judgment on the award
rendered by the arbitrator may be entered in any court having jurisdiction
thereof. Any arbitration shall be held in New York City before a single
arbitrator who shall be selected by mutual agreement of the Company and the
Executive, unless the parties are unable to agree to an arbitrator, in which
case the arbitrator will be selected under the procedures of the AAA. The
arbitrator shall have the authority to award any remedy or relief that a
court of competent jurisdiction could order or grant, including, without
limitation, the issuance of an injunction. However, the Company may, at its
option without inconsistency with this arbitration provision, apply to any
court having jurisdiction over such dispute or controversy for the purpose of
seeking injunctive or other equitable relief to enforce Sections 7, 8 and 9
of this Agreement. Except as necessary in court proceedings to enforce this
arbitration provision or an award rendered hereunder, or to obtain interim
relief, neither a party nor an arbitrator may disclose the existence, content
or results of any arbitration hereunder without the prior written consent of
the Company and the Executive. The Company and the Executive acknowledge that
this Agreement evidences a transaction involving interstate commerce.
Notwithstanding any choice of law provision included in this Agreement, the
United States Federal Arbitration Act shall govern the interpretation and
enforcement of this arbitration provision.

                  12. NOTICE. All notices and other communications required
or permitted hereunder shall be in writing and shall be deemed to have been
duly given when personally delivered or five days after deposit in the United
States mail, certified and return receipt requested, postage prepaid,
addressed (a) if to the Executive, to the most recent address then

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shown on the employment records of the Company, with a copy to Frankfurt,
Garbus, Klein & Selz, 488 Madison Avenue, 9th Floor, New York, New York
10022, Attention: Michael Frankfurt, and if to the Company, to True North
Communications Inc., 101 East Erie Street, Chicago, Illinois 60611-2897,
Attention: General Counsel, or (b) to such other address as either party may
have furnished to the other in writing in accordance herewith, except that
notices of change of address shall be effective only upon receipt.

                  13. SEVERABILITY. Whenever possible, each provision of this
Agreement shall be interpreted in such manner as to be effective and valid
under applicable law, but if any provision of this Agreement is determined to
be invalid, illegal or unenforceable in any respect under applicable law or
rule in any jurisdiction, such invalidity, illegality or unenforceability
shall not affect the validity, legality or enforceability of any other
provision of this Agreement or the validity, legality or enforceability of
such provision in any other jurisdiction, but this Agreement shall be
reformed, construed and enforced in such jurisdiction as if such invalid,
illegal or unenforceable provision had never been contained herein.

                  14. ENTIRE AGREEMENT. This Agreement constitutes the entire
agreement and understanding between the parties with respect to the subject
matter hereof and supersedes and preempts the BJK&E Agreement (except as
otherwise provided in Sections 5(b)(ii)(A)(2) and 5(b)(iii)(B) above) and any
other prior understandings, agreements or representations by or between the
parties, written or oral, which may have related in any manner to the subject
matter hereof.

                  15. SUCCESSORS AND ASSIGNS. This Agreement shall be
enforceable by the Executive and the Executive's heirs, executors,
administrators and legal representatives, and by the Company and its
successors and permitted assigns. Any successor or permitted assign of the
Company shall assume by instrument delivered to the Executive the liabilities
of the Company hereunder. This Agreement shall not be assigned by the Company
other than to a successor pursuant to a merger, consolidation or transfer of
all or substantially all of the capital stock or assets of the Company. In
the event of any such assignment, all references herein to the Company, the
True North Group, and TNDC shall be revised as the context requires to
recognize any new ownership and/or management structure.

                  16. GOVERNING LAW. This Agreement shall be governed by and
construed and enforced in accordance with the internal laws of the State of
New York without regard to principles of conflict of laws.

                  17. AMENDMENT AND WAIVER. The provisions of this Agreement
may be amended or waived only by the written agreement of the Company and the
Executive, and no course of conduct or failure or delay in enforcing the
provisions of this Agreement shall affect the validity, binding effect or
enforceability of this Agreement.

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                  18. COUNTERPARTS. This Agreement may be executed in two
counterparts, each of which shall be deemed to be an original and both of
which together shall constitute one and the same instrument.

                  IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the date first above written.

                             TRUE NORTH COMMUNICATIONS INC.

                             By:   /s/  Marilyn R. Seymann
                                --------------------------------------
                                      Marilyn R. Seymann,
                                      Chairman of the Compensation
                                      Committee of the Board of Directors

                             By:   /s/  David A. Bell
                                --------------------------------------
                                      David A. Bell,
                                      Chairman and Chief Executive Officer

                             EXECUTIVE
                                     /s/  Valentine J. Zammit
                                --------------------------------------
                                      Valentine J. Zammit

                                        -11-<PAGE>

                                                                   EXHIBIT 10.30

                         EMPLOYMENT AGREEMENT AMENDMENT

         This AMENDMENT to the Employment Agreement dated as of April 16,
1998 between True North Communications Inc., a Delaware corporation (the
"Company"), and Terry D. Peigh (the "Executive") is entered into as of March
1, 2001.

         WHEREAS, the Company and the Executive have entered into the
above-referenced Employment Agreement pursuant to which the Executive
currently serves the Company as its Executive Vice President, and the Company
and the Executive desire to amend the Employment Agreement as set forth below.

         NOW, THEREFORE, it is agreed that the Employment Agreement is hereby
amended, effective as of March 1, 2001, by replacing Subsection 5(c) with the
following Subsection 5(c):

                  "(c) TERMINATION AFTER A CHANGE IN CONTROL. If the
Executive incurs a Qualifying Termination (other than a Qualifying
Termination due to death or Disability) within two years of the occurrence of
a "Change in Control" under and as defined in the Company's Asset Protection
Plan (or a similar replacement plan providing severance benefits to Company
employees after a change in control), then, if mutually agreed upon between
the Executive and the Company, the benefits payable to the Executive pursuant
to Section 5(b)(ii) above upon such Qualifying Termination, if any, shall be
reduced to the extent necessary to maximize the total after-tax benefit to
the Executive, after taking into account all applicable local, state, and
federal income and excise taxes, including any applicable excise tax imposed
under Section 4999 of the Internal Revenue Code of 1986, as amended."

         IN WITNESS WHEREOF, the parties hereto have executed this Amendment
as of the 12th day of March, 2001, to be effective as of March 1, 2001.

                         TRUE NORTH COMMUNICATIONS INC.

                         By: /s/David A. Bell
                             -----------------------------------------
                              David A. Bell,
                                Chairman and Chief Executive Officer

                         By: /s/Marilyn R. Seymann
                             ----------------------------------------
                              Marilyn R. Seymann,
                                Chairman of the Compensation Committee
                                of the Board of Directors

                         EXECUTIVE

                         /s/Terry D. Peigh
                         --------------------------------------------
                             Terry D. Peigh

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