Document:

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                                                                    EXHIBIT 10.3

                                     FORM OF
                            STRATEGIC MANAGEMENT TEAM
                        CHANGE OF CONTROL BONUS AGREEMENT

         THIS AGREEMENT is made and entered into as of May 9, 2001, by and
between Packaged Ice, Inc., a Texas corporation ("PI"), and ____________
("Executive");

WHEREAS, PI recognizes Executive's expertise in connection with Executive's
employment by PI;

WHEREAS, PI desires to provide a special bonus in the event of a Change of
Control (as hereinafter defined).

NOW, THEREFORE, in consideration of the following promises, mutual agreements
and covenants and other good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, the parties, intending to be legally
bound hereby, agree as follows:

1.       Definition of Terms.

"Cause" shall mean:

                  (A) conviction for, or guilty plea to, a felony or a crime
involving moral turpitude, which shall include independently verified,
unremedied substance abuse involving drugs or alcohol;

                  (B) action or inaction, which in the reasonable judgment of a
majority of the Board of Directors of PI, constitutes willful dishonesty,
larceny, fraud or gross negligence by Executive in the performance of
Executive's duties to PI, or willful misrepresentation to shareholders,
directors or officers of PI; or

                  (C) willful and repeated failure, after 10 business days
notice, to materially follow the written policies of PI.

                  "Change of Control" shall after the date hereof mean (i) the
sale of all or substantially all of the assets of PI and its subsidiaries; or
(ii) the acquisition, directly or indirectly, by any individual, entity or group
(within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities Exchange
Act of 1933 (the "Exchange Act") of beneficial ownership (within the meaning of
Rule 13d-3 under the Exchange Act) of securities representing 20 percent or more
of either (a) the then outstanding shares of Common Stock (the "Outstanding
Company Common Stock") or (b) the combined voting power of the then outstanding
voting securities of PI entitled to vote generally in the election of directors
(the "Outstanding Company Voting Securities"); provided however, that the
following acquisitions shall not constitute a Change of Control:

                  (A) any acquisition of voting securities directly from PI,

                  (B) any acquisition of voting securities by PI,

                  (C) any acquisition of voting securities by any employee
benefit plan (or related trust) sponsored or maintained by PI or any corporation
controlled by PI, or

                  (D) any acquisition of voting securities by any corporation
pursuant to a reorganization, merger or consolidation which does not
substantially change the proportional ownership in the Outstanding Company
Common Stock and Outstanding Company Voting Securities prior to the
reorganization.

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         "Change of Control Bonus" shall mean a lump sum payment equal to the
sum of Executive's base salary for four months plus one-third of his Maximum
Bonus Opportunity.

         "Good Reason" shall mean:

                  (A) notice in writing is given to Executive of Executive's
relocation, without Executive's consent, to a place of business outside the
Dallas-Fort Worth, Texas area, or

                  (B) a substantial diminution of Executive's responsibilities
and compensation from those responsibilities in effect on the date hereof.

         "Maximum Bonus Opportunity" shall be calculated as follows: If the
Change of Control occurs in the first half of the fiscal year, the Maximum Bonus
Opportunity will be the greater of the bonus paid for the prior fiscal year or
the bonus which is payable for the year in which the Change of Control takes
place. If the Change of Control takes place in the second half of the fiscal
year, the Maximum Bonus Opportunity will be the bonus which is payable for the
year in which the Change of Control takes place.

         2. Change of Control. In the event of a Change of Control, PI shall pay
to Executive the Change of Control Bonus within thirty (30) days of such Change
of Control.

         3. Agreement Termination; Employment at Will. Other than the covenant
not to compete set forth in Section 4 hereof which shall survive the termination
of this Agreement, this Agreement shall terminate 90 days after the date of
termination of Executive's employment, except in the case of Executive's
termination for Cause or resignation other than for Good Reason, in which case
this Agreement shall terminate on the last date of Executive's employment.
Nothing in this Agreement is intended to limit PI's right or ability to
terminate Executive's employment with or without Cause at any time or
Executive's ability to resign Executive's employment with or without Good
Reason.

         4. Covenant Not to Compete. As an inducement for PI to enter into this
Agreement, and for good and valuable consideration including but not limited to
access to confidential and proprietary information and trade secrets provided to
Executive by PI, the receipt and sufficiency of which is hereby acknowledged,
Executive agrees as follows: during the period commencing on the date of hereof
and ending on the date which occurs twelve months after the termination of
Executive's employment for any reason, Executive shall not, within 150 miles of
any ice manufacturing or cold storage facility owned by PI or its subsidiaries,
(i) be employed by, or render any services to, any person, firm or corporation
engaged in any business which is directly in competition with PI in the ice or
cold storage businesses ("Competitive Business"); (ii) engage in any Competitive
Business for his or its own account; (iii) be associated with or interested in
any Competitive Business as an individual, partner, shareholder, creditor,
director, officer, principal, agent, employee, trustee, consultant, advisor or
in any other relationship or capacity; (iv) employ or retain, or have or cause
any other person or entity to employ or retain, any person who was employed or
retained by PI while Executive was employed by PI; or (v) solicit, interfere
with, or endeavor to entice away from PI, for the benefit of a Competitive
Business, any of its customers or other persons with whom PI has a contractual
relationship. Notwithstanding the foregoing, this provision shall not preclude
Executive from investing his personal assets in the securities of any
corporation or other business entity which is engaged in a Competitive Business
if such securities are traded on a national stock exchange or in the
over-the-counter market and if such investment does not result in his
beneficially owning, at any time, more than 1% of the publicly-traded equity
securities of such Competitive Business.

         5. Amendment; Waiver; Assignment. This Agreement may not be modified,
amended or waived in any manner except by an instrument in writing signed by
both parties. Any such modification, amendment or waiver on the part of PI shall
have been previously approved by the Board. The waiver by either party of
compliance with any provision of this Agreement by the other party shall not
operate or be

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construed as a waiver of any other provision of this Agreement, or of any
subsequent breach by such party of any provision of this Agreement. This
Agreement shall be binding upon any successor to PI, by merger or otherwise. PI
may assign this Agreement to any of its affiliates. Executive may not assign the
Agreement.

         6. Withholding. Payments to Executive of all compensation contemplated
under this Agreement shall be subject to all applicable legal requirements with
respect to the withholding of taxes and similar deductions. Additionally, if
Executive owes any moneys to PI on the Severance Date, Executive's signature
below constitutes Executive's written consent to deduct from any Severance Pay
amounts that Executive owes PI.

         7. Governing Law. THIS AGREEMENT SHALL BE GOVERNED BY AND INTERPRETED,
CONSTRUED AND ENFORCED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS
APPLICABLE TO CONTRACTS EXECUTED IN AND TO BE PERFORMED ENTIRELY WITHIN SUCH
STATE, WITHOUT REGARD TO THE PRINCIPLES THEREOF REGARDING CONFLICT OF LAWS.

         8. Supersedes Previous Agreements. This Agreement supersedes all
previously executed employment agreements, prior or contemporaneous
negotiations, commitments, agreements and writings with respect to the subject
matter hereof. All such other negotiations, commitments, agreements and writings
shall have no further force or effect, and the parties to any such other
negotiation, commitment, agreement or writing shall have no further rights or
obligations thereunder. Notwithstanding the foregoing, the letter agreement
among PI and Executive dated April 19, 2001 shall remain in full force and
effect.

         9. Voluntary Agreement. Executive understands the significance and
consequences of this Agreement and acknowledges that PI has not coerced
Executive's acceptance thereof, and has signed this Agreement only after full
reflection and analysis. Executive expressly confirms that the Agreement is to
be given full force and effect according to all of its terms. Executive was
advised to seek legal counsel prior to signing the Agreement.

         10. Arbitration. Any controversy or claim arising out of or relating to
(i) this Agreement or the breach thereof, or (ii) the employment of Executive by
PI (including without limitation termination of employment), shall be settled by
binding arbitration in accordance with the Commercial Arbitration Rules of the
American Arbitration Association in Dallas, Texas, and judgment upon the award
rendered by the arbitrator may be entered in any court having jurisdiction
thereof, and shall not be appealable. Judicial proceedings may be commenced only
to enforce this arbitration agreement or to enforce the results of arbitration;
provided that such prohibition shall not apply in the event that a court ordered
injunction is an appropriate remedy for a breach of this Agreement.

         IN WITNESS WHEREOF, this Agreement has been executed by a duly
authorized officer of PI and by Executive in Executive's individual capacity as
of the date first written above.

PI:                                          PACKAGED ICE, INC.

                                             By:
                                                -------------------------------
                                             Name:
                                                  -----------------------------
                                             Title:
                                                   ----------------------------

Executive:
                                             ----------------------------------

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                                                                    EXHIBIT 10.4

                            INDEMNIFICATION AGREEMENT

         THIS INDEMNIFICATION AGREEMENT (the "Agreement"), made and entered into
effective April 19, 2001, is by and between Packaged Ice, Inc., a Texas
corporation (the "Company") and William P. Brick ("Indemnitee").

                                    RECITALS

         A. Indemnitee currently serves as a director of the Company and in such
capacity is performing a valuable service to the Company.

         B. The Company's Bylaws (the "Bylaws") provide for the indemnification
of the directors and officers of the Company.

         C. The Bylaws provide that the Company shall indemnify the directors
and officers of the Company to the fullest extent permitted by applicable law
including, without limitation, Article 2.02-1 of the Texas Business Corporation
Act, as amended to date and as may be amended from time to time (the
"Corporation Act").

         D. The Corporation Act specifically provides that a corporation may
maintain another arrangement on behalf of any person who is or was a director,
officer, employee or agent of the corporation against any liability asserted
against him and incurred by him in such capacity or arising out of his status as
such a person, whether or not the corporation would have the power to indemnify
him against such liability under the Corporation Act, and thereby contemplates
that agreements may be entered into between the Company and officers and
directors of the Company with respect to the indemnification of such officers
and directors.

         E. The applicability, amendment and enforcement of statutory and bylaw
indemnification provisions have raised questions concerning the adequacy and
reliability of the protection afforded thereby.

         F. In order to resolve such questions and to induce Indemnitee to serve
or continue to serve as a director of the Company for the remainder of his term
and for any subsequent term to which he is elected by the shareholders of the
Company, the Company has deemed it to be in the best interest of the Company to
enter into this Agreement.

         NOW, THEREFORE, in consideration of Indemnitee's agreement to serve or
continue to serve as a director of the Company after the date hereof, the
parties hereto agree as follows:

         1. Definitions. As used in this Agreement, the following terms shall
have the following meanings:

                  (a) Change in Control. A "Change in Control" shall be deemed
         to have occurred if (i) any "person" (as such term is used in Sections
         13(d) and 14(d) of the Securities Exchange Act of 1934, as amended),
         other than persons currently holding securities representing 25% or
         more of the combined voting power of the outstanding securities of the
         Company, becomes the "beneficial owner" (as such term is defined in
         Rule 13d-3 under the Act), directly or indirectly, of securities of the
         Company representing 25% or more of the combined voting power of the
         outstanding securities of the Company, or (ii) during any period of two
         consecutive years, individuals who at the beginning of such period
         constitute the Board of Directors of the Company and any new director
         whose election by the Board of Directors or nomination for election by
         the shareholders of the Company was approved by a vote of at least
         two-thirds (2/3) of the

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         directors then still in office who either were directors at the
         beginning of the period or whose election or nomination for election
         was previously so approved, cease for any reason to constitute a
         majority thereof, or (iii) the shareholders of the Company approve (A)
         a merger or consolidation of the Company with any other entity (other
         than a merger or consolidation which would result in the voting
         securities of the Company outstanding immediately prior thereto
         continuing to represent (either by remaining outstanding or by being
         converted into voting securities of the surviving entity) at least 80%
         of the combined voting power of the voting securities of the Company or
         such surviving entity outstanding immediately after such merger or
         consolidation), (B) a plan of complete liquidation of the Company or
         (C) an agreement or agreements for the sale or disposition, in a single
         transaction or series of related transactions, by the Company of all or
         substantially all of the property and assets of the Company.
         Notwithstanding the foregoing, events otherwise constituting a Change
         in Control in accordance with the foregoing shall not constitute a
         Change in Control if such events are solicited by the Company and are
         approved, recommended or supported by the Board of Directors of the
         Company in actions taken prior to, and with respect to, such events.

                  (b) Reviewing Party. A "Reviewing Party" means (i) a quorum of
         the Board of Directors of the Company who, at the time of the vote, are
         not named defendants or respondents in the proceeding, (ii) if such a
         quorum cannot be obtained, a committee of the Board of Directors of the
         Company, designated to act in the matter by majority vote of all
         members of the Board of Directors, consisting solely of two or more
         directors who, at the time of the vote, are not named defendants or
         respondents in the proceeding, (iii) special legal counsel selected by
         a majority vote of a quorum of the Board of Directors of the Company or
         a committee of the Board of Directors, as constituted in accordance
         with (i) and (ii) above, or, if such a quorum cannot be obtained and
         such a committee cannot be established, by a majority vote of all
         directors or (iv) the shareholders excluding any shareholders who are
         named defendants or respondents in the proceeding.

         2. Indemnification of Indemnitee. The Company hereby agrees that it
shall hold harmless and indemnify Indemnitee to the fullest extent authorized
and permitted by the provisions of the Bylaws and the provisions of the
Corporation Act, or by any amendment thereof, but in the case of any such
amendment, only to the extent that such amendment permits the Company to provide
broader indemnification rights than the Bylaws or Corporation Act permitted the
Company to provide prior to such amendment, or other statutory provisions
authorizing or permitting such indemnification which is adopted after the date
hereof.

         3. Insurance. So long as Indemnitee may be subject to any possible
claim or threatened, pending or completed action, suit or proceeding, whether
civil, criminal, administrative or investigative, by reason of the fact that
Indemnitee is or was an officer or director, to the extent that the Company
maintains one or more insurance policy or policies providing directors' and
officers' liability insurance, Indemnitee shall be covered by such policy or
policies in accordance with its or their terms, to the maximum extent of the
coverage applicable to any director or officer then serving the Company.

         4. Letter of Credit. So long as Indemnitee may be subject to any
possible claim or threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative, by reason of the fact
that Indemnitee is or was an officer or director, the Company agrees to
establish a letter of credit (the "Letter of Credit") against which Indemnitee
may personally draw to cover expenses for which Indemnitee is indemnified
pursuant to Section 2 or Section 5 hereof. If not established by the Company
prior to receipt of notification pursuant to Section 7 or Section 13 hereof, the
Letter of Credit shall be promptly established by the Company upon receipt of
such notification.

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         5. Additional Indemnification. Subject only to the exclusions set forth
in Section 6 hereof, the Company hereby agrees that it shall hold harmless and
indemnify Indemnitee:

                  (a) against any and all judgments, penalties (including excise
         and similar taxes), fines, settlements and reasonable expenses,
         including attorneys' fees and court costs, actually and reasonably
         incurred by Indemnitee in connection with any threatened, pending or
         completed action, suit or proceeding, whether civil, criminal,
         administrative, arbitrative or investigative, any appeal in such an
         action, suit, or proceeding, and any inquiry or investigation that
         could lead to such an action, suit, or proceeding, including, without
         limitation, an action by or on behalf of the shareholders of the
         Company or by or in the right of the Company, to which Indemnitee is,
         was or at any time becomes a party, or is threatened to be made a
         party, by reason of the fact that Indemnitee is, was or at any time
         becomes a director or officer of the Company, or is or was serving, or
         at any time serves, at the request of the Company as a director,
         officer, partner, venturer, proprietor, trustee, employee, agent or
         similar functionary of another corporation, partnership, joint venture,
         sole proprietorship, trust, nonprofit entity, employee benefit plan, or
         other enterprise; and

                  (b) otherwise to the fullest extent as may be provided to
         Indemnitee by the Company under the provisions of the Corporation Act
         permitting such indemnification.

         6. Limitations on Additional Indemnification. No indemnification
pursuant to this Agreement shall be paid by the Company:

                  (a) in respect to any transaction if it shall be determined by
         the Reviewing Party, or by final judgment or other final adjudication,
         that Indemnitee derived an improper personal benefit;

                  (b) on account of Indemnitee's conduct which is determined by
         the Reviewing Party, or by final judgment or other final adjudication,
         to have involved acts or omissions not in good faith, intentional
         misconduct or a knowing violation of law; or

                  (c) if the Reviewing Party or a court having jurisdiction in
         the matter shall determine that such indemnification is in violation of
         the Company's Articles of Incorporation (the "Articles"), the Bylaws or
         the law.

         7. Advancement of Expenses. In the event of any threatened or pending
action, suit or proceeding in which Indemnitee is a party or is involved and
which may give rise to a right of indemnification under this Agreement,
following written request to the Company by Indemnitee, the Company shall pay
promptly to Indemnitee amounts to cover expenses incurred by Indemnitee in such
proceeding (including, without limitation, payments of retainers for legal
services) in advance of its final disposition upon the receipt by the Company of
(i) a written affirmation by the Indemnitee of his good faith belief that he has
met the standard of conduct necessary for indemnification and (ii) a written
undertaking executed by or on behalf of Indemnitee to repay the advance if it
shall ultimately be determined that Indemnitee is not entitled to be indemnified
by the Company for such expenses as provided in this Agreement or the Bylaws and
(iii) satisfactory evidence as to the amount of such expenses.

         8. Fee to Indemnitee. If Indemnitee is not an officer or employee of
the Company at the time of any pending action, suit or proceeding to which
Indemnitee is a party, the Company agrees to pay to Indemnitee, in addition to
any other payments due to Indemnitee under any other contract or arrangement, an
amount equal to $100.00 per hour for each hour which Indemnitee spends in
connection with any such action, suit or proceeding to which Indemnitee is a
party or otherwise becomes involved as a result of Indemnitee's position as a
director of the Company, plus the amount of all reasonable out-of-pocket
expenses incurred by Indemnitee.

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         9. Repayment of Expenses. Indemnitee agrees that Indemnitee shall
reimburse the Company for all reasonable expenses paid by the Company in
defending any civil, criminal, administrative or investigative action, suit or
proceeding against Indemnitee in the event and only to the extent that it shall
be determined by final judgment or other final adjudication that Indemnitee is
not entitled to be indemnified by the Company for such expenses under the
provisions of the Corporation Act or any applicable law.

         10. Determination of Indemnification; Burden of Proof. With respect to
all matters concerning the rights of Indemnitee to indemnification and payment
of expenses under this Agreement or under the provisions of the Bylaws now or
hereafter in effect, the Company shall appoint a Reviewing Party, and any
determination by the Reviewing Party shall be conclusive and binding on the
Company. If under applicable law, the entitlement of Indemnitee to be
indemnified under this Agreement depends on whether a standard of conduct has
been met, the burden of proof of establishing that Indemnitee did not act in
accordance with such standard of conduct shall rest with the Company. Indemnitee
shall be presumed to have acted in accordance with such standard and entitled to
indemnification or advancement of expenses hereunder, as the case may be,
unless, based upon a preponderance of the evidence, it shall be determined by
the Reviewing Party that Indemnitee did not meet such standard. For purposes of
this Agreement, unless otherwise expressly stated herein, the termination of any
action, suit or proceeding by judgment, order, settlement, whether with or
without court approval, or conviction, or upon a plea of nolo contendere or its
equivalent shall not create a presumption that Indemnitee did not meet any
particular standard of conduct or have any particular belief or that a court has
determined that indemnification is not permitted by applicable law.

         11. Effect of Change in Control. If there has not been a Change in
Control after the date of this Agreement, the determination of the (i) rights of
Indemnitee to indemnification and payment of expenses under this Agreement or
under the provisions of the Bylaws, (ii) standard of conduct, and (iii)
evaluation of the reasonableness of amounts claimed by Indemnitee, shall be made
by the Reviewing Party or such other body or persons as may be permitted by the
Corporation Act. If there has been a Change in Control after the date of this
Agreement, such determination and evaluation shall be made by a special,
independent counsel who is selected by Indemnitee and approved by the Company,
which approval shall not be unreasonably withheld, and who has not otherwise
performed services for Indemnitee or the Company.

         12. Continuation of Indemnification. All agreements and obligations of
the Company contained herein shall continue during the period that Indemnitee is
a director or officer of the Company, or is or was serving at the request of the
Company as a director, officer, partner, venturer, proprietor, trustee,
employee, agent or similar functionary of another corporation, partnership,
joint venture, sole proprietorship, trust, nonprofit entity, employee benefit
plan, or other enterprise, and shall continue thereafter so long as Indemnitee
shall be subject to any possible claim or threatened, pending or completed
action, suit or proceeding, whether civil, criminal, administrative, arbitrative
or investigative, any appeal in such an action, suit, or proceeding, and any
inquiry or investigation that could lead to such an action, suit, or proceeding,
by reason of the fact that Indemnitee was an officer or director of the Company
or served in any other capacity referred to herein.

         13. Notification and Defense of Claim. Promptly after receipt by
Indemnitee of notice of the threat or commencement of any action, suit or
proceeding, Indemnitee shall, if a claim in respect hereof is to be made against
the Company under this Agreement, notify the Company of the threat or
commencement thereof; provided, however, that delay in so notifying the Company
shall not constitute a waiver or release by Indemnitee of rights hereunder and
that omission by Indemnitee to so notify the Company shall not relieve the
Company from any liability which it may have to Indemnitee otherwise than under
this Agreement. With respect to any such action, suit or proceeding as to which
Indemnitee notifies the Company of the threat or commencement thereof:

                  (a) The Company shall be entitled to participate therein at
         its own expense.

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                  (b) Except as otherwise provided below, to the extent that it
         may wish, the Company, jointly with any other indemnifying party
         similarly notified, shall be entitled to assume the defense thereof and
         to employ counsel reasonably satisfactory to Indemnitee. After notice
         from the Company to Indemnitee of its election to so assume the defense
         thereof, the Company shall not be liable to Indemnitee under this
         Agreement for any legal or other expenses subsequently incurred by
         Indemnitee in connection with the defense thereof other than reasonable
         costs of investigation or as otherwise provided below. Indemnitee shall
         have the right to employ counsel of his own choosing in such action,
         suit or proceeding but the fees and expenses of such counsel incurred
         after notice from the Company of assumption by the Company of the
         defense thereof shall be at the expense of Indemnitee unless (i) the
         employment of counsel by Indemnitee has been specifically authorized by
         the Company, such authorization to be conclusively established by
         action by disinterested shareholders of the Company though less than a
         quorum; (ii) representation by the same counsel of both Indemnitee and
         the Company would, in the reasonable judgment of Indemnitee and the
         Company, be inappropriate due to an actual or potential conflict of
         interest between the Company and Indemnitee in the conduct of the
         defense of such action, such conflict of interest to be conclusively
         established by an opinion of counsel to the Company to such effect;
         (iii) the counsel employed by the Company and reasonably satisfactory
         to Indemnitee has advised Indemnitee in writing that such counsel's
         representation of Indemnitee would likely involve such counsel in
         representing differing interests which could adversely affect the
         judgment or loyalty of such counsel to Indemnitee, whether it be a
         conflicting, inconsistent, diverse or other interest; or (iv) the
         Company shall not in fact have employed counsel to assume the defense
         of such action, in each of which cases the fees and expenses of counsel
         shall be paid by the Company. The Company shall not be entitled to
         assume the defense of any action, suit or proceeding brought by or on
         behalf of the Company or as to which a conflict of interest has been
         established as provided in (ii) hereof. Notwithstanding the foregoing,
         if an insurance company has supplied directors' and officers' liability
         insurance covering an action, suit or proceeding, then such insurance
         company shall employ counsel to conduct the defense of such action,
         suit or proceeding unless Indemnitee and the Company reasonably concur
         in writing that such counsel is unacceptable.

                  (c) The Company shall not be liable to indemnify Indemnitee
         under this Agreement for any amounts paid in settlement of any action
         or claim effected without their written consent. The Company shall not
         settle any action or claim in any manner which would impose any
         liability or penalty on Indemnitee without Indemnitee's written
         consent. Neither the Company nor Indemnitee shall unreasonably withhold
         consent to any proposed settlement.

         14. Enforcement.

                  (a) The Company expressly confirms and agrees that it has
         entered into this Agreement and assumed the obligations imposed on the
         Company hereby in order to induce Indemnitee to serve as an officer
         and/or director of the Company and acknowledges that Indemnitee is
         relying upon this Agreement in continuing in such capacity.

                  (b) If a claim for indemnification or advancement of expenses
         is not paid in full, or if the Letter of Credit has not been
         established, by the Company within 30 days after a written claim by
         Indemnitee has been received by the Company, Indemnitee may at any time
         assert the claim and bring suit against the Company to recover the
         unpaid amount of the claim. In the event Indemnitee is required to
         bring any action to enforce rights or to collect monies due under this
         Agreement and is successful in such action, the Company shall reimburse
         Indemnitee for all of Indemnitee's reasonable attorneys' fees and
         expenses in bringing and pursuing such action.

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         15. Proceedings by Indemnitee. The Company shall not be liable to make
any payment under this Agreement in connection with any action, suit or
proceeding, or any part thereof, initiated by Indemnitee unless such action,
suit or proceeding, or part thereof, was authorized by the Company, such
authorization to be conclusively established by action by disinterested
shareholders of the Company though less than a quorum.

         16. Effectiveness. This Agreement is effective for, and shall apply to,
(i) any claim which is asserted or threatened before, on or after the date of
this Agreement but for which no action, suit or proceeding has been brought
prior to the date hereof and (ii) any action, suit or proceeding which is
threatened before, on or after the date of this Agreement but which is not
pending prior to the date hereof. This Agreement shall not apply to any action,
suit or proceeding which was brought before the date of this Agreement. So long
as the foregoing is satisfied, this Agreement shall be effective for, and be
applicable to, acts or omissions occurring prior to, on or after the date
hereof.

         17. Nonexclusivity. The rights of Indemnitee under this Agreement shall
not be deemed exclusive, or in limitation of, any rights to which Indemnitee may
be entitled under any applicable common or statutory law, or pursuant to the
Articles, the Bylaws, vote of shareholders or otherwise.

         18. Other Payments. The Company shall not be liable to make any payment
under this Agreement in connection with any action, suit or proceeding against
Indemnitee to the extent Indemnitee has otherwise received payment of the
amounts otherwise payable by the Company hereunder.

         19. Subrogation. In the event the Company makes any payment under this
Agreement, the Company shall be subrogated, to the extent of such payment, to
all rights of recovery of Indemnitee with respect thereto, and Indemnitee shall
execute all agreements, instruments, certificates or other documents and do or
cause to be done all things necessary or appropriate to secure such recovery
rights to the Company including, without limitation, executing such documents as
shall enable the Company to bring an action or suit to enforce such recovery
rights.

         20. Survival; Continuation. The rights of Indemnitee under this
Agreement shall inure to the benefit of Indemnitee, his heirs, executors,
administrators, personal representatives and assigns, and this Agreement shall
be binding upon the Company, its successors and assigns. The rights of
Indemnitee under this Agreement shall continue so long as Indemnitee may be
subject to any action, suit or proceeding because of the fact that Indemnitee is
or was a director or officer of the Company or is or was serving at the request
of the Company as a director, officer, partner, venturer, proprietor, trustee,
employee, agent or similar functionary of another corporation, partnership,
joint venture, sole proprietorship, trust, nonprofit entity, employee benefit
plan, or other enterprise. If the Company, in a single transaction or series of
related transactions, sells, leases, exchanges, or otherwise disposes of all or
substantially all of its property and assets, the Company shall, as a condition
precedent to any such transaction, cause effective provision to be made so that
the persons or entities acquiring such property and assets shall become bound by
and replace the Company under this Agreement.

         21. Amendment and Termination. No amendment, modification, termination
or cancellation of this Agreement shall be effective unless made in writing
signed by both parties hereto.

         22. Headings. Section headings of the sections and paragraphs of this
Agreement have been inserted for convenience of reference only and do not
constitute a part of this Agreement.

         23. CHOICE OF LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF TEXAS WITHOUT GIVING EFFECT TO
THE PRINCIPLES OF CONFLICTS OF LAWS THEREOF.

                                       6
<PAGE>   7

         24. Notices. All notices and other communications hereunder shall be in
writing and shall be deemed to have been duly given if delivered personally,
mailed by certified mail (return receipt requested) or sent by overnight
delivery service, cable, telegram, facsimile transmission or telex to the
parties at the following addresses or at such other addresses as shall be
specified by the parties by like notice:

             (a) if to the Company:  Packaged Ice, Inc.
                                     3535 Travis Street, Suite 170
                                     Dallas, Texas  75204

                 with a copy to:     Alan Schoenbaum
                                     Akin, Gump, Strauss, Hauer & Feld, L.L.P.
                                     1500 Bank of America Plaza
                                     300 Convent Street
                                     San Antonio, Texas  78205

             (b) if to Indemnitee:   to the address on the signature page hereof

                  Notice so given shall, in the case of notice so given by mail,
be deemed to be given and received on the fourth calendar day after posting, in
the case of notice so given by overnight delivery service, on the date of actual
delivery and, in the case of notice so given by cable, telegram, facsimile
transmission, telex or personal delivery, on the date of actual transmission or,
as the case may be, personal delivery.

         25. Severability. If any provision of this Agreement shall be held to
be illegal, invalid or unenforceable under any applicable law, then such
contravention or invalidity shall not invalidate the entire Agreement. Such
provision shall be deemed to be modified to the extent necessary to render it
legal, valid and enforceable, and if no such modification shall render it legal,
valid and enforceable, then this Agreement shall be construed as if not
containing the provision held to be invalid, and the rights and obligations of
the parties shall be construed and enforced accordingly.

         26. Complete Agreement. This Agreement and those documents expressly
referred to herein embody the complete agreement and understanding among the
parties and supersede and preempt any prior understandings, agreements or
representations by or among the parties, written or oral, which may have related
to the subject matter hereof in any way.

         27. Counterparts. This Agreement may be executed in any number of
counterparts and by different parties hereto in separate counterparts, with the
same effect as if all parties had signed the same document. All such
counterparts shall be deemed an original, shall be construed together and shall
constitute one and the same instrument.

                         [SIGNATURES ON FOLLOWING PAGE]

                                       7
<PAGE>   8

         IN WITNESS WHEREOF, the parties hereto have caused this Indemnification
Agreement to be executed on the day and year first above written.

                              COMPANY:

                              PACKAGED ICE, INC.

                              By:      /s/ Jimmy C. Weaver
                                 -----------------------------------------------
                                 Jimmy C. Weaver, President

                              INDEMNITEE:

                                       /s/ William P. Brick
                              --------------------------------------------------
                              William P. Brick

                                       8

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