Document:

Amendment No. 3 to the Agreement and Plan of Reorganization

 Exhibit 10.1 
 AMENDMENT NO. 3 TO AGREEMENT AND PLAN OF REORGANIZATION 
 This AMENDMENT NO. 3 TO AGREEMENT
AND PLAN OF REORGANIZATION (this “Amendment”) is made and entered into as of July 28, 2009 by and among Alternative Asset Management Acquisition Corp., a Delaware corporation (“Parent”),
Great American Group, Inc., a Delaware corporation and wholly-owned subsidiary of Parent (“Holdco”), AAMAC Merger Sub, Inc., a Delaware corporation and wholly-owned subsidiary of Holdco (“Merger
Sub,” and collectively, with Parent and Holdco, the “Buyer Parties”), on the one hand, and Great American Group, LLC, a California limited liability company (the
“Company”), Andrew Gumaer, in his capacity as a Member and as the Member Representative, and Harvey Yellen, in his capacity as a member, on the other hand. 
 RECITALS 
 A. The Buyer Parties, the
Company, the Members and the Member Representative are parties to that certain Agreement and Plan of Reorganization, dated May 14, 2009 (as amended by Amendment No. 1, dated May 29, 2009, and Amendment No. 2, dated July 8,
2009) (the “Purchase Agreement”). 
 B. Each of the Buyer Parties, the Company, the Members and the Member Representative
wish to amend the Purchase Agreement as provided herein. 
 NOW THERFORE, in consideration of the premises and mutual agreements and
covenants set forth herein, and intending to be legally bound hereby, the Parties hereto hereby agree as follows: 
 Section 1.
Defined Terms. Capitalized terms used and not otherwise defined herein shall have the meanings given to such terms in the Purchase Agreement. 
 Section 2. Amendments to Purchase Agreement. 
 2.1 Section 1.1(a)(ii) is
hereby amended and restated to read as follows: 
 “On the Closing Date, Parent and Holdco shall cause Twelve Million
(12,000,000) shares of common stock, par value $0.0001 per share (the “Closing Stock Consideration”), of Holdco (the “Holdco Common Stock”) to be or issued to those Persons set forth on Exhibit
1.1(a)(ii)-1 (the “Phantom Equity Holders”) and the Members (collectively, the “Contribution Consideration Recipients”), in accordance with their respective stock percentages (the “Stock Contribution
Consideration Percentages”), as set forth in, and in accordance with, the flow of funds memorandum attached as Exhibit 1.1(a)(ii)-2 (the “Flow of Funds Memo”). On the Closing Date, Holdco shall execute and deliver to
the Contribution Consideration Recipients, a subordinated unsecured promissory note (the “Note”) in the amount of up to Sixty Million Dollars ($60,000,000) (the “Closing Note Consideration”), subject to reduction in
accordance with this Section 1.1(a)(ii). The Closing Stock Consideration and the Note are collectively referred to herein as the “Closing Consideration”. In the event the Trust Fund at Closing exceeds Forty Million Dollars
($40,000,000) after the payment of all 

  

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expenses and other amounts set forth in Section 3.17(a), and such excess amount is paid to the Contribution Consideration Recipients pursuant to
Section 3.17(a) at Closing, the principal amount of the Note shall be reduced on a dollar for dollar basis for each dollar paid to the Contribution Consideration Recipients, if any. The Note shall be substantially in the form set forth
in Exhibit 1.1(a)(ii)-3 and bear an interest rate of twelve percent (12%) per annum, with interest due quarterly in accordance with the terms of the Note and payments of one-fifth (1/5th) of the principal, and all accrued and unpaid interest thereon, due on each anniversary of the Note. The maturity date of the
Note is the fifth (5th) anniversary of the Closing Date. The Closing
Consideration shall be subject to adjustment in accordance with Section 1.2(d) (Escrow), Section 1.3 (Working Capital Adjustment) and Section 1.5 (Inventory Adjustment). The receipt of the Closing Consideration is
further subject to the execution of Lock Up Agreements (as defined in Section 1.6) by the Contribution Consideration Recipients pursuant to Section 1.6. The Closing Stock Consideration to be issued to the Members shall be
issued at the Closing. The Closing Stock Consideration to be issued to the Phantom Equity Holders shall be issued upon distribution when vested in accordance with Section 1.1(a)(iii). In addition, in consideration for the Membership
Interests, the Members shall be entitled to receive the Available Cash Payment (as hereafter defined), and the Contribution Consideration Recipients shall be entitled to receive the Contingency Stock Payments (as defined hereinafter), to the extent
they become due and payable in accordance with the terms hereof.” 
 2.2 For purposes of Section 1.1(a)(iii), all references to
“Closing Cash Consideration” shall mean “Closing Note Consideration”. In addition, the final sentence of Section 1.1(a)(iii) is hereby amended and restated in its entirety as follows: “For purposes of this
Section 1.1(a)(iii), “Distribution Date”, with respect to any Phantom Equity Holder, shall mean each six (6) month anniversary of the Closing Date, commencing with the date that is six (6) months following the Closing
Date and ending on the date that is eighteen (18) months following the Closing Date, and “portion of the Closing Stock Consideration”, with respect to any Phantom Equity Holder, shall mean, for the initial Distribution Date,
fifty percent (50%) of such Phantom Equity Holder’s Stock Contribution Consideration Percentage of the Closing Stock Consideration, and for each of the following Distribution Dates, twenty-five percent (25%) of such Phantom Equity
Holder’s Stock Contribution Percentage of the Closing Stock Consideration (subject to reduction in accordance with Section 1.2(d) (Escrow) and Section 1.3 (Working Capital Adjustment)).” 
 2.3 Section 1.1(b)(ii) is hereby amended and restated to read as follows: 
 “Simultaneously with the Contribution on the Closing Date, and upon the terms and subject to the conditions of this Agreement and in accordance with
the DGCL, at the Effective Time, each issued and outstanding share of common stock, par value $.0001 per share, of Parent (the “Parent Common Stock”) shall be exchanged into Two (2) shares of Holdco Common Stock. Simultaneously
with the Contribution on the Closing Date, and upon the terms and subject to the conditions of this Agreement and in accordance with the DGCL (subject, in the 

  

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case of the Parent Warrants and Parent Units, to Section 1.1(b)(vii)), at the Effective Time, all of the issued and outstanding [A] warrants of
Parent to purchase Parent Common Stock (the “Parent Warrants”) and [B] each unit, comprised of Parent Common Stock and Parent Warrants (the “Parent Units”) respectively, shall be exchanged into [x] the
same number of warrants to purchase Holdco Common Stock (the “Holdco Warrants”) and [y] Two (2) shares of Holdco Common Stock and one Holdco Warrant, respectively. As a result of the Merger, all of the common stock of
Merger Sub shall be converted into common stock of the Surviving Company with the same rights, powers and privileges as the shares so converted, and such shares shall constitute the only outstanding common stock of the Surviving Company following
the Effective Time. From and after the Effective Time, any certificate representing the Parent Common Stock, Parent Warrants, or Parent Units, respectively, shall be deemed for all purposes to represent Holdco Common Stock, Holdco Warrants and, in
the case of Parent Units, Holdco Common Stock and Holdco Warrants, respectively, into which such shares of Parent Common Stock, Parent Warrants, or Parent Units, respectively, represented thereby were exchanged in accordance with the immediately
preceding sentence without surrender or exchange of such certificate. Each share of Parent Common Stock that is owned by Parent shall automatically be cancelled and retired and shall cease to exist, and no consideration shall be delivered in
exchange therefor. Each share of Parent Common Stock subject to agreements whereby Parent (or Holdco) will purchase shares of Parent Common Stock sold in Parent’s IPO shall automatically be cancelled and shall cease to exist, and shall
represent only the right to receive payment therefor in accordance with the terms of such agreements. Each share of Parent Common Stock sold in Parent’s IPO held by a stockholder of Parent that has voted against the Reorganization and exercised
its rights under Parent’s certificate of incorporation, as amended, to convert its shares of Parent Common Stock into a cash payment from the Trust Fund, shall only have the right to receive such payment.” 
 2.4 Section 1.1(b)(iii) is hereby amended and restated to read as follows: 
 “Simultaneously with the Contribution on the Closing Date, and upon the terms and subject to the conditions of this Agreement and in accordance with
the DGCL, at the Effective Time, Parent (or the Surviving Corporation) shall cause the Trustee (as hereafter defined) to distribute the proceeds of the Trust Account in accordance with Section 3.17.” 
 2.5 Section 1.4(a) is hereby amended and restated to read as follows: 
 “For purposes of this Section 1.4, “Adjusted EBITDA” shall mean consolidated net earnings of the Company before interest expense, income taxes, depreciation, amortization,
extraordinary or non-recurring loss and all other extraordinary non-cash items for the applicable period and as calculated in accordance with Section 1.4 of the Company Disclosure Schedule applied on a consistent basis. For purposes of
the calculation of Adjusted EBITDA, net earnings shall (a) exclude any Expenses, including without limitation, expenses incurred in connection with the road show and investor presentation, and any other transaction expenses hereafter incurred,
and any other expenses incurred by Parent or any Parent Subsidiary, whether incurred prior to or following the Closing Date, including, without limitation, any payment of fees to any advisors of Parent, any payments to Halcyon Management Group LLC
(“Halcyon”), any Parent organization costs and commissions, any Parent Board fees, any fees or expenses with respect to Parent’s operating expenses, NYSEA and Nasdaq Capital Market fees, expenses associated with the auditing of
the Closing Company Financials, expenses associated with the Proxy Statement, Registration Statement and the Proxy Statement/Prospectus, costs associated with issuing options in the future from any Company Benefit Plan or the Incentive Plan,
(b) exclude any Expenses of the Company 

  

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in connection with its engaging in the transaction, including without limitation, fees and expenses paid to advisors, all costs associated with due diligence
activities, Antitrust Laws filing costs and related expenses, all KPMG tax study costs, all consultant costs, all legal counsel fees and expenses and all investment banking fees and expenses, (c) exclude any payments or accruals related to any
of the Phantom Equity Holders made pursuant to this Agreement both retrospectively and in the future whether in cash, shares or contingent shares form, (d) exclude any past, present or future share based compensation expense, (e) exclude
any expense, accrual or income related to any increases or decreases in the fair market value of Minority LLC interest or payment obligations for the Minority LLC interests and (f) include any income or loss from discontinued operations.”

 2.6 Section 1.4(b) is hereby amended and restated to read as follows: 
 “Contingency Stock Payment to the Contribution Consideration Recipients. In addition to the Contribution Consideration payable pursuant to
Section 1.1(a), respectively, Holdco shall issue to the Contribution Consideration Recipients up to an aggregate of Six Million (6,000,000) shares of Holdco Common Stock (the “Contingency Stock Payment”) in
accordance with Section 1.4(e) and Section 1.4(f) upon the Company meeting certain performance targets set forth in this Section 1.4(b). In the event the Company achieves any one of (i) Forty Five
Million Dollars ($45,000,000) in Adjusted EBITDA for the twelve (12) months ending December 31, 2009, (ii) Forty Seven Million Five Hundred Thousand Dollars ($47,500,000) in Adjusted EBITDA for the twelve (12) months ending
March 31, 2010, or (iii) Fifty Million Dollars ($50,000,000) in Adjusted EBITDA for the twelve (12) months ending June 30, 2010, then Holdco shall issue to the Contribution Consideration Recipients in the aggregate Two Million
(2,000,000) shares of Holdco Common Stock. In the event the Company achieves Fifty Five Million Dollars ($55,000,000) in Adjusted EBITDA for the fiscal year ending December 31, 2010 (the “2010 EBITDA Target”), then Holdco
shall issue (in accordance with Section 1.4(e) and Section 1.4(f)) to the Contribution Consideration Recipients in the aggregate Two Million (2,000,000) shares of Holdco Common Stock. In the event the Company achieves
Sixty Five Million Dollars ($65,000,000) in Adjusted EBITDA for the fiscal year ending December 31, 2011 (the “2011 EBITDA Target”), then Holdco shall issue (in accordance with Section 1.4(e) and
Section 1.4(f)) to the Contribution Consideration Recipients in the aggregate Two Million (2,000,000) shares of Holdco Common Stock; provided, however, that if the Company does not achieve the 2010 EBITDA Target, but
does achieve the 2011 EBITDA Target, then Holdco shall also issue (in accordance with Section 1.4(e) and Section 1.4(f)) to the Contribution Consideration Recipients in the aggregate Four Million (4,000,000) shares of
Holdco Common Stock. For the avoidance of doubt, the Parties hereby agree the Contingency Stock Payment under this Section 1.4(b) will not exceed Six Million (6,000,000) shares of Holdco Common Stock in the aggregate. In the event
the Company does not achieve any of the targets set forth in this Section 1.4(b), the Contribution Consideration Recipients shall not be entitled to receive any Contingency Stock Payment. The Contingency Stock Payment, if any, will be
allocated among the Contribution Consideration Recipients in accordance with their respective Stock Contribution Consideration Percentages.” 
  

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 2.7 The first sentence of Section 1.4(c) is hereby amended and restated to read as follows:

 “As soon as practicable after the applicable target period for the Contingency Stock Payment, but no later than the thirtieth
(30th) day after such target period, Holdco (or its audit committee or accountants) shall prepare and deliver to the Member Representative a statement setting forth in reasonable detail the Adjusted EBITDA achieved by the Company for the
applicable target period together with the calculation used to determine the Adjusted EBITDA for the applicable period (the “EBITDA Statement”).” 
 2.8 Section 1.4(d) is hereby amended and restated to read as follows: 
 “1.4(d)
Intentionally Omitted.” 
 2.9 The second sentence of Section 3.17(a) is hereby amended and restated to read as follows:

 “Upon consummation of the Reorganization and notice thereof to the Trustee pursuant to the Trust Agreement, Parent (or the Surviving
Corporation) shall cause the Trustee to, and the Trustee shall thereupon be obligated to, terminate the Trust Account; provided, however that the liabilities and obligations of Parent and each Parent Subsidiary due and owing or
incurred at or prior to the Effective Time shall be paid as and when due, including all amounts payable (i) to stockholders of Parent holding shares of Parent Common Stock sold in Parent’s initial public offering (“IPO”)
who shall have voted against the Reorganization and demanded that Parent convert their shares of Parent Common Stock into cash pursuant to Parent’s certificate of incorporation and to stockholders of Parent who otherwise intended to vote
against the Reorganization with whom Parent has entered into agreements to purchase shares of the Parent Common Stock sold in Parent’s IPO, (ii) to Citigroup Capital Markets, Inc. as to deferred underwriting commissions and discounts
payable upon consummation of the Reorganization, (iii) with respect to filings, applications and/or other actions taken pursuant to this Agreement required under any Antitrust Laws, (iv) to Halcyon pursuant to Section 7.3 and, as it
relates to rent due in the amount of Two Hundred Forty Thousand ($240,000) to the Hanover Group US, LLC, and (v) third parties (e.g., professionals, printers, etc.) who have rendered services to Parent and/or any Parent Subsidiary or, in
accordance with Section 7.3, the Company or any Member in connection with its efforts to effect the Reorganization; provided, further, that, at or prior to the Effective Time, an amount equal to the amount required to cover
the Warrant Redemption shall be delivered to Continental Stock Transfer & Trust Co. to hold in a separate account and to be used by the Surviving Corporation to consummate the Warrant Redemption; provided, further, that after
payment of all the aforementioned liabilities and obligations from the Minimum Trust Amount as described herein and the creation of a separate account for the amount required to cover the Warrant Redemption, the remaining monies in the Trust Fund
shall, as a result of the Reorganization, become an asset of the Surviving Corporation (for the benefit of Holdco and the Company) at and after the Effective Time; and 

  

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provided, further, that after payment of all the aforementioned liabilities and obligations as described in this Section 3.17, including
reservation of the amounts required to cover the Warrant Redemption, there is more than Forty Million ($40,000,000) in cash remaining in the Trust Fund, then such excess cash shall be paid to the Contribution Consideration Recipients at the Closing
(unless the Member Representative elects in his sole discretion that the Contribution Consideration Recipients shall not receive any or all of such excess amount).” 
 2.10 Section 4.5 is hereby amended and restated to read as follows: 
 “4.5
Parent Founder Stock. In addition to the restrictions upon the Parent Founders set forth in Section 1.6, each of the Parent Founders have executed the letter agreement attached hereto as Exhibit 4.5-1 (the “Letter
Agreement”), as amended, whereby, at the Effective Time, One Million (1,000,000) shares of Parent Common Stock issued to the Founders (the “Founders Restricted Stock”), shall remain in escrow pursuant to that certain
Escrow Agreement, dated August 1, 2007, by and among the Parent Founders and Continental Stock Transfer & Trust Company (as amended by the Letter Agreement). While in escrow, the Founders shall not have any right to vote such Founders
Restricted Stock but such shares shall continue to remain issued and outstanding. The Founders Restricted Stock shall be released from escrow (in the form of Holdco Common Stock) to the Parent Founders, in accordance with Exhibit 4.5-2, upon
the Company meeting a performance target set forth in Section 1.4(b). For purposes of clarification only, in the event the Company achieves the 2010 EBITDA Target, then Holdco shall direct Continental Stock Transfer & Trust
Company to release the Founders Restricted Stock (in the form of Holdco Common Stock) to the Parent Founders in accordance with Exhibit 4.5-2. For purposes of clarification only, in the event the Company does not achieve both the 2010 EBITDA
Target and 2011 EBITDA Target set forth in Section 1.4(b), the Founders Restricted Stock shall be forfeited and cancelled by Continental Stock Transfer & Trust Company. For purposes of clarification only, in the event the Company does
not achieve the 2010 EBITDA Target but does achieve the 2011 EBITDA Target, the Founders Restricted Stock shall be released from escrow (in the form of Holdco Common Stock) to the Parent Founders in accordance with Exhibit 4.5-2. Holdco shall
direct Continental Stock Transfer & Trust Company to cancel or release the relevant portion of the Founders Restricted Stock, if any, to the Parent Founders promptly after the relevant final determination of the Final EBITDA for the
applicable target period in accordance with Section 1.4(c). Parent shall take, and shall use commercially reasonable efforts to cause the Parent Founders to take, any and all actions as may be necessary to effect the transactions
described in this Section 4.5 and the Letter Agreement, as amended, including without limitation the cancellation, concurrent with the Closing, of Seven Million Eight Hundred Fifty Thousand (7,850,000) shares of Parent Common Stock
held by the Parent Founders, and the cancellation of Two Million Five Hundred Thousand (2,500,000) shares of Holdco Common Stock that would have otherwise been distributed to the Parent Founders in accordance with this Agreement.”

  

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 2.11 The reference to “Contingency Cash Payment” in Section 5.3(f) is hereby deleted.

 2.12 The last sentence of Section 5.9 is hereby amended and restated to read as follows: “Parent shall use commercially
reasonable best efforts to obtain listing for trading of Holdco Common Stock and the Holdco Warrants, on the Nasdaq Capital Market.” 
 2.13 Section 5.14 is hereby amended and restated to read as follows: 
 “5.14 Merger. If Holdco (or
Parent) or any of their respective successors or permitted assigns (i) consolidates with or merges into any other Person and shall not be the continuing or surviving entity of such consolidation or merger, or (ii) transfers or conveys all
or substantially all of its properties and assets to any Person, then, in each such case, to the extent necessary, proper provision shall be made so that the successors and assigns of such Person assume the obligations of such Person pursuant to
this Agreement, including, without limitation, the payment of the Contingency Stock Payments.” 
 2.14 The last sentence of
Section 6.1(e) is hereby amended and restated to read as follows: “All necessary permits and authorizations under state securities or “blue sky” laws, the Securities Act and the Exchange Act relating to the issuance and trading
of the Holdco Common Stock to be issued in the Reorganization shall have been obtained and shall be in effect and such shares of Holdco Common Stock shall have been approved for listing on the Nasdaq Capital Market.” 
 2.15 The third romanette of the third sentence of Section 7.3 is hereby amended and restated to read as follows: “(iii) reimburse the Company
for One Hundred percent (100%) of any costs and Expenses incurred by the Company in connection with filings by any Party with the SEC, NYSEA, Nasdaq Capital Market and FINRA related to the Reorganization.” 
 2.16 Section 6.3(n) is hereby amended and restated to read as follows: 
 “6.3(n) Available Cash. The aggregate cash balance of the surviving entities, after payment of all expenses and other amounts
contemplated by this Agreement, at Closing is satisfactory to the Member Representative in his sole discretion. The Buyer Parties, on behalf of themselves and their respective officers, directors, employees, agents and affiliates and each of their
respective successors and assigns, hereby irrevocably and unconditionally waive and give up any right to, and covenant and agree not to and not to permit any other party acting on their behalf to, commence any action, or bring any charge or
complaint, against the Member Representative or the Company, any Contribution Consideration Recipient or any of their respective affiliates with respect to the subject matter of this Section 6.3(n), or to seek or be entitled to any equitable or
monetary relief in any action or in connection with any charge or complaint that may be commenced or brought on their behalf with respect thereto.” 
 Section 3. References. All references in the Purchase Agreement to “Agreement,” “herein,” “hereof,” or terms of like import referring to the Agreement or any portion thereof
are 

  

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hereby amended to refer to the Purchase Agreement as amended by this Amendment. The references in the Agreement to Exhibits 1.6-1, 4.5-1 and 6.3(m) are
hereby amended and restated in their entirety to refer to Exhibits 1.6-1, 4.5-1 and 6.3(m) attached to this Amendment. 
 Section 4.
Effect of Amendment; Effectiveness of Amendment. Except as and to the extent expressly modified by this Amendment, the Purchase Agreement (including all schedules and exhibits thereto) shall remain in full force and effect in all
respects. The effectiveness of this Amendment is conditioned upon the following: (a) approval of the terms of this Amendment by Credit Suisse First Boston Next Fund, Inc.; (b) approval of the terms of this Amendment by each of the Phantom
Equity Holders and (c) approval of the terms of the Note by any lender to the Company or any of the Company Subsidiaries, if necessary. 
 Section 5. Counterparts. This Amendment may be executed and delivered (including by facsimile) in several counterparts, each of which shall constitute an original and all of which, when taken together, shall constitute one
agreement. 
 [SIGNATURE PAGE FOLLOWS] 
  

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 SIGNATURE PAGE TO 
 AMENDMENT NO. 3 TO AGREEMENT AND 
 PLAN OF REORGANIZATION 
 IN WITNESS WHEREOF, each Party hereto has caused this Amendment No. 3 to Agreement and Plan of Reorganization to be signed and delivered by its
respective duly authorized officer as of the date first above written. 
  

			
	 ALTERNATIVE ASSET MANAGEMENT
 ACQUISITION CORP.

		
	By:	 	/s/ Mark Klein
		 	 Name: Mark Klein
 Title: Chief Executive
Officer

  

			
	GREAT AMERICAN GROUP, INC.
		
	By:	 	/s/ Mark Klein
		 	 Name: Mark Klein
 Title: Chief Executive
Officer

  

			
	AAMAC MERGER SUB, INC.
		
	By:	 	/s/ Mark Klein
		 	 Name: Mark Klein
 Title:
President

  

			
	GREAT AMERICAN GROUP, LLC
		
	By:	 	/s/ Andrew Gumaer
		 	 Name: Andrew Gumaer
 Title: Chief Executive Officer

			
	MEMBERS:
		
		 	/s/ Andrew Gumaer
		 	Andrew Gumaer
	
		
		 	/s/ Harvey Yellen
		 	Harvey Yellen

  

			
	MEMBER REPRESENTATIVE:
		
		 	/s/ Andrew Gumaer
		 	 Andrew GumaerForm of common stock purchase agreements

 Exhibit 10.2 
 STOCK PURCHASE AGREEMENT 
 STOCK PURCHASE AGREEMENT (this “Agreement”) made as of this
     day of July, 2009 between Alternative Asset Management Acquisition Corp., a Delaware corporation (“Buyer” or “AAMAC”), and the signatory on the execution page hereof (“Seller”). 
 WHEREAS, Buyer was organized for the purpose of acquiring, through a merger, capital stock exchange, asset acquisition or other similar business
combination, an operating business (“Business Combination”); and 
 WHEREAS, Buyer consummated an initial public offering in
August, 2007 (“IPO”) in connection with which it raised gross proceeds of approximately $397 million, a significant portion of which was placed in a trust account pending the consummation of a Business Combination, or the dissolution and
liquidation of Buyer in the event it is unable to consummate a Business Combination on or prior to August 1, 2009; and 
 WHEREAS, Buyer
has entered into that certain Agreement and Plan of Reorganization dated May 14, 2009, as amended by Amendment No. 1 and Amendment No. 2 to the Agreement and Plan of Reorganization dated May 29, 2009 and July 8, 2009,
respectively (the “Purchase Agreement”), by and among AAMAC, Great American Group, Inc., a newly-formed Delaware corporation and wholly-owned subsidiary of AAMAC (“GAG Inc.”), and AAMAC Merger Sub, Inc., a newly-formed Delaware
corporation and wholly-owned subsidiary of GAG Inc. (“Merger Sub”), on the one hand, and Great American Group, LLC (“Great American”), the members of Great American (the “Great American Members”) and the representative
of each of Great American, the Great American Members and the phantom equityholders of Great American, on the other hand, which provides for the contribution by the Great American Members of all of the membership interests of Great American to GAG
Inc. in exchange for common stock of GAG Inc. and cash (the “Contribution”) and the concurrent merger (the “Merger” and, together with the Contribution, the “Acquisition”) of Merger Sub with and into AAMAC as a result
of which AAMAC and Great American will become wholly-owned subsidiaries of the GAG Inc. and outstanding shares of AAMAC’s common stock will be exchanged for common stock of GAG Inc.; and 
 WHEREAS, the approval of the Acquisition is contingent upon, among other things, the affirmative vote of holders of a majority of the outstanding common
shares of AAMAC at the special meeting called to approve the Acquisition; and 
 WHEREAS, pursuant to certain provisions in Buyer’s
certificate of incorporation, a holder of shares of Buyer’s common stock issued in the IPO may, if it votes against the Acquisition, demand that Buyer convert such common shares into cash (“Conversion Rights”); and 
 WHEREAS the Acquisition cannot be consummated if holders of 30% or more of AAMAC common stock issued in the IPO exercise their Conversion Rights; and

 WHEREAS, Seller has agreed to sell to Buyer and Buyer has agreed to purchase from Seller the common shares set forth on the execution page
of this Agreement (“Shares”) for the purchase price per share set forth therein (“Purchase Price Per Share”) and for the aggregate purchase price set forth therein (“Aggregate Purchase Price”). 
 NOW, THEREFORE, in consideration of the mutual covenants hereinafter set forth and other good and valuable consideration, the sufficiency of which is
hereby acknowledged, the parties hereby agree as follows: 

 1. Purchase. Seller hereby sells to Buyer and Buyer hereby purchases from Seller at the Closing
(as defined in Section 4(c)) the Shares at the Purchase Price Per Share, for the Aggregate Purchase Price. 
 2. Agreement not to
Convert; Appointment of Proxy and Attorney-in-Fact. In further consideration of the Aggregate Purchase Price, Seller hereby agrees it has not and will not exercise its Conversion Rights or, if it has already exercised its Conversion Rights, it
hereby withdraws and revokes such exercise and will execute all necessary documents and take all actions required in furtherance of such revocation. Seller acknowledges that the record date to vote on the proposals set forth in the proxy
statement/prospectus (the “Proxy Statement”) filed by Buyer with the U.S. Securities Exchange Commission (the “SEC”) has passed. Accordingly, solely with respect to the vote for the Acquisition and the other proposals set forth
in the Proxy Statement, Seller hereby irrevocably appoints                      and
                                 and each of them each with full power of substitution,
as his proxy and attorney-in-fact, to the full extent of Seller’s rights with respect to the Shares (and any and all other shares or securities or rights issued or issuable in respect thereof) to vote in such manner as each such person or his
substitute shall in his sole discretion deem proper, and to otherwise act (including without limitation acting by written consent) with respect to all the Shares at any meeting of stockholders (whether annual or special and whether or not an
adjourned meeting) of Buyer held on or prior to August 1, 2009. This proxy is coupled with an interest and is irrevocable. Execution by Seller of this Agreement shall revoke, without further action, all prior proxies granted by Seller at any
time with respect to the Shares (and such other shares or other securities) and no subsequent proxies will be given by Seller (and if given will be deemed not to be effective). 
 3. No Right to Additional Shares. AAMAC’s stockholders of record are entitled to receive 1.23 shares of GAG Inc. common stock for each share
of AAMAC common stock owned immediately prior to the consummation of the Acquisition (the “Exchange”). Although Seller will be a stockholder of record immediately prior to the Acquisition, Seller hereby irrevocably waives any right, title
or interest it may have in receiving any such GAG Inc. common stock distributed pursuant to the Exchange. Any such GAG Inc. shares so issued shall be deemed a part of this Agreement and issued, or immediately transferred, to Buyer. Additionally,
each of Buyer and Seller hereby agree and acknowledge that this provision is material to this Agreement and a significant consideration in Buyer’s willingness to enter into this Agreement. 
 4. Closing Matters. 
 (a) Within one
business day of the date of this Agreement, (i) Seller shall provide Buyer with a true and correct copy of the voting instruction form with respect to the Shares held by Seller indicating the financial institution through which such shares are
held and the control number provided by Broadridge Financial Solutions (or other similar service provider) regarding the voting of the Shares or written confirmation of such information as would appear on the voting instruction form; and
(ii) Buyer shall send the notice attached as Annex 1 hereto to AAMAC’s transfer agent. 
 (b) Prior to the Closing, Seller shall
deliver or cause to be delivered to Buyer appropriate instructions for book entry transfers of ownership of the Shares from Seller to Buyer. 
 (c) The closing of the purchase and sale of the Shares (“Closing”) will occur on the date on which Buyer’s trust account is liquidated after the Acquisition is consummated (the “Closing Date”). At the Closing, Buyer
shall pay Seller the Aggregate Purchase Price by wire transfer from AAMAC’s trust account of immediately available funds to an account specified by Seller and Seller shall deliver the Shares to Buyer electronically using the Depository Trust
Company’s DWAC (Deposit/Withdrawal at Custodian) System to an account specified by Buyer. It shall be a condition to the 

  

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obligation of Buyer on the one hand and Seller on the other hand, to consummate the transfer of the Shares contemplated hereunder that the other party’s
representations and warranties are true and correct on the Closing Date with the same effect as though made on such date, unless waived in writing by the party to whom such representations and warranties are made. 
 5. Representations and Warranties of the Seller. Seller hereby represents and warrants to Buyer on the date hereof and on the Closing that:

 (a) Sophisticated Seller. Seller is sophisticated in financial matters and is able to evaluate the risks and benefits attendant to
the sale of Shares to Buyer. 
 (b) Independent Investigation. Seller, in making the decision to sell the Shares to Buyer, has not
relied upon any oral or written representations or assurances from Buyer or any of its officers, directors or employees or any other representatives or agents of Buyer. Seller has had access to all of the filings made by AAMAC with the SEC, pursuant
to the Securities Exchange Act of 1934 (the “Exchange Act”) and the Securities Act of 1933 in each case to the extent available publicly via the SEC’s Electronic Data Gathering, Analysis and Retrieval system. 
 (c) Authority. This Agreement has been validly authorized, executed and delivered by Seller and, assuming the due authorization, execution and
delivery thereof by Buyer, is a valid and binding agreement enforceable in accordance with its terms, subject to the general principles of equity and to bankruptcy or other laws affecting the enforcement of creditors’ rights generally. The
execution, delivery and performance of this Agreement by Seller does not and will not conflict with, violate or cause a breach of, constitute a default under, or result in a violation of (i) any agreement, contract or instrument to which Seller
is a party which would prevent Seller from performing its obligations hereunder or (ii) any law, statute, rule or regulation to which Seller is subject. 
 (d) No Legal Advice from Buyer. Seller acknowledges that is has had the opportunity to review this Agreement and the transactions contemplated by this Agreement with Seller’s own legal counsel and
investment and tax advisors. Seller is not relying on any statements or representations of Buyer or any of its representatives or agents for legal, tax or investment advice with respect to this Agreement or the transactions contemplated by the
Agreement. 
 (e) Ownership of Shares. Seller is the legal and beneficial owner of the Shares and will transfer to Buyer on the
Closing Date good and marketable title to the Shares free and clear of any liens, claims, security interests, options, charges or any other encumbrance whatsoever. The Seller beneficially owned all of the Shares as of the close of the trading day on
July     , 2009 and has the sole right to exercise conversion rights with respect to all of the Shares. 
 (f) Number
of Shares. The Shares being transferred pursuant to this Agreement represent all the common stock owned by Seller as of the date hereof. 
 (g) Seller Taxes. Seller understands that Seller (and not the Buyer) shall be responsible for any and all tax liabilities of Seller that may arise as a result of the transactions contemplated by this Agreement. 
 (h) Aggregate Purchase Price Negotiated. Seller represents that both the amount of Securities and the Aggregate Purchase Price were negotiated
figures by the parties and that the terms and conditions by the parties of this Agreement may differ from arrangements entered into with other holders of Buyer’s common stock. 
  

 3 

 6. Representations and Warranties of Buyer. Buyer hereby represents to the Seller that:

 (a) Sophisticated Buyer. Buyer is sophisticated in financial matters and is able to evaluate the risks and benefits attendant to
the purchase of Shares from Seller. 
 (b) Independent Investigation. Buyer, in making the decision to purchase the Shares from
Seller, has not relied upon any oral or written representations or assurances from Seller or any of its officers, directors, partners or employees or any other representatives or agents of Seller. 
 (c) Authority. This Agreement has been validly authorized, executed and delivered by Buyer and assuming the due authorization, execution and
delivery thereof by Seller, is a valid and binding agreement enforceable in accordance with its terms, subject to the general principles of equity and to bankruptcy or other laws affecting the enforcement of creditors’ rights generally. The
execution, delivery and performance of this Agreement by Buyer does not and will not conflict with, violate or cause a breach of, constitute a default under, or result in a violation of (i) any agreement, contract or instrument to which Buyer
is a party which would prevent Buyer from performing its obligations hereunder or (ii) any law, statute, rule or regulation to which Buyer is subject. 
 (d) No Legal Advice from Seller. Buyer acknowledges that is has had the opportunity to review this Agreement and the transactions contemplated by this Agreement with Buyer’s own legal counsel and
investment and tax advisors. Buyer is relying solely on such counsel and advisors and not on any statements or representations of Seller or any of its representatives or agents for legal, tax or investment advice with respect to this Agreement or
the transactions contemplated by this Agreement. 
 7. Termination. Notwithstanding any provision in this Agreement to the contrary,
this Agreement shall become null and void and of no force and effect upon the termination of the Acquisition. Notwithstanding any provision in this Agreement to the contrary, Buyer’s obligation to purchase the Shares from Seller shall be
conditioned on the consummation of the Acquisition. 
 8. Covenant of Seller. After the execution of this Agreement and prior to
Closing, Seller shall not acquire any common stock, warrants or other securities of AAMAC or effect any derivative transactions with respect thereto. 
 9. Acknowledgement; Waiver. Seller (i) acknowledges that Buyer may possess or have access to material non-public information which has not been communicated to Seller; (ii) hereby waives any and all
claims, whether at law, in equity or otherwise, that he, she, or it may now have or may hereafter acquire, whether presently known or unknown, against Buyer or any of its officers, directors, employees, agents, affiliates, subsidiaries, successors
or assigns relating to any failure to disclose any non-public information in connection with the transaction contemplated by this Agreement, including without limitation, any claims arising under Rule 10-b(5) of the Exchange Act; and (iii) is
aware that Buyer is relying on the truth of the representations set forth in Section 4 of this Agreement and the foregoing acknowledgement and waiver in clauses (i) and (ii) above, respectively, in connection with the transactions
contemplated by this Agreement. 
 10. Counterparts; Facsimile. This Agreement may be executed in any number of counterparts, each of
which when so executed shall be deemed to be an original and all of which taken together shall constitute one and the same instrument. This Agreement or any counterpart may be executed via facsimile transmission, and any such executed facsimile copy
shall be treated as an original. 
  

 4 

 11. Governing Law. This Agreement shall for all purposes be deemed to be made under and shall be
construed in accordance with the laws of the State of New York. Each of the parties hereby agrees that any action, proceeding or claim against it arising out of or relating in any way to this Agreement shall be brought and enforced in the courts of
the State of New York or the United States District Court for the Southern District of New York, and irrevocably submits to such jurisdiction, which jurisdiction shall be exclusive. Each of the parties hereby waives any objection to such exclusive
jurisdiction and that such courts represent an inconvenient forum. 
 12. Remedies. Each of the parties hereto acknowledges and agrees
that, in the event of any breach of any covenant or agreement contained in this Agreement by the other party, money damages may be inadequate with respect to any such breach and the non-breaching party may have no adequate remedy at law. It is
accordingly agreed that each of the parties hereto shall be entitled, in addition to any other remedy to which they may be entitled at law or in equity, to seek injunctive relief and/or to compel specific performance to prevent breaches by the other
party hereto of any covenant or agreement of such other party contained in this Agreement. 
 13. Binding Effect; Assignment. This
Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective legal representatives, successors and permitted assigns. This Agreement shall not be assigned by either party without the prior written consent of
the other party hereto. 
 14. Headings. The descriptive headings of the Sections hereof are inserted for convenience only and do not
constitute a part of this Agreement. 
 15. Entire Agreement; Changes in Writing. This Agreement constitutes the entire agreement
among the parties hereto and supersedes and cancels any prior agreements, representations and warranties, whether oral or written, among the parties hereto relating to the transaction contemplated hereby. Neither this Agreement not any provision
hereof may be changed or amended orally, but only by an agreement in writing signed by the other party hereto. 
 16. Trust Waiver.
AAMAC’s initial public offering was consummated on August 7, 2007 as a result of which it received net proceeds of $397,560,377 which are held in a trust fund established by AAMAC for the benefit of its public stockholders (the “Trust
Fund”). The Trust Fund is invested in U.S. government securities in a trust account at Citi Global Markets Private Bank and held in trust by Continental Stock Transfer & Trust Company (the “Trustee”) pursuant to the
Investment Management Trust Account Agreement, dated as of August 1, 2007, between AAMAC and Trustee. Seller understands that, except for a portion of the interest earned on the amounts held in the Trust Fund, AAMAC may disburse monies from the
Trust Fund only: (a) to its public stockholders in the event of the conversion of their shares or the dissolution and liquidation of AAMAC, (b) to AAMAC and the underwriters listed in AAMAC’s prospectus on form S-1 dated July 27,
2007 (the “Prospectus”) (with respect to such underwriters’ deferred underwriting compensation only) after AAMAC consummates a business combination (as described in the Prospectus) or (c) as consideration to the sellers of a
target business with which AAMAC completes a business combination. Seller agrees that it does not now have, and shall not at any time have, other than with respect to the Aggregate Purchase Price to be paid to Seller in connection with this
Agreement, any claim to, or make any claim against, the Trust Fund or any asset contained therein, regardless of whether such claim arises as a result of, in connection with or relating in any way to, the business relationship between Seller, on the
one hand, and the AAMAC, on the other hand, this Agreement, or any other agreement or any other matter, and regardless of whether such claim arises based on contract, tort, equity or any other theory of legal liability. Seller hereby irrevocably
waives any and all claims it may have, now or in the future (in each case, however, prior to the consummation of a business combination), and will not seek recourse against, the Trust Fund for any 

  

 5 

 
reason whatsoever in respect thereof. In the event Seller commences any action or proceeding based upon, in connection with, relating to or arising out of
any matter relating to AAMAC, which proceeding seeks, in whole or in part, relief against the Trust Fund or the public stockholders of AAMAC, whether in the form of money damages or injunctive relief, AAMAC shall be entitled to recover from Seller
the associated legal fees and costs in connection with any such action. 
 [Signature Page Follows] 
  

 6 

 IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the date set forth on the first
page of this Agreement. 
  

			
	ALTERNATIVE ASSET MANAGEMENT ACQUISITION CORP.
		
	By:	 	  

	Name:	 	Paul D. Lapping
	Title:	 	Chief Financial Officer
	
	[SELLER]
		
	By:	 	  

	Name:	 	
	Title:	 	

 Purchase Price Per Share: $         
 Number of Shares:          
 Aggregate Purchase Price: $         
  

 7 

 ALTERNATIVE ASSET MANAGEMENT ACQUISITION CORP. 
 509 MADISON AVENUE, 35TH FLOOR 
 NEW YORK, NEW YORK 10022 
 July     , 2009 
 Continental Stock Transfer & Trust Company 
 17 Battery Place 
 New York, New York 10004 
 Attn: 
 Re: Trust Account No.  
 Gentlemen: 
 Alternative Asset Management Acquisition Corp. (the “Company”) is providing these irrevocable instructions to you in connection with the above
described Trust Account established in connection with and pursuant to an Investment Management Trust Agreement dated as of August 1, 2007 between the Company and Continental Stock Transfer & Trust Company as Trustee (the “Trust
Agreement”). Upper case terms used herein shall have the meanings ascribed to such terms in the Trust Agreement. 
 In the event the
Company delivers to you a Termination Letter substantially in the form of Exhibit A to the Trust Agreement, in addition to the other documents required to be delivered pursuant to Exhibit A of the Trust Agreement, assuming you are the Trustee on
such date, then, in consideration for the electronic transfer of [NUMBER] shares of the Company’s common stock, using the Depository Trust Company’s DWAC (Deposit/Withdrawal at Custodian) System, to an account specified by the Company, on
the Consummation Date you are irrevocably instructed to deliver as the initial distribution of funds from the Trust Account the sum of [AMOUNT], which must be delivered to [FIRM] in accordance with the bank wire instructions provided to you below.

 [INSTRUCTIONS] 
  

 8 

 The address for [FIRM] is [ADDRESS]. The contact person for [FIRM] is [PERSON]. He/she can be reached at
[PHONE]. 
 Kindly acknowledge where indicated below, your receipt and understanding of these instructions and return a copy to Ellenoff
Grossman & Schole LLP, attn: David E. Kutcher, facsimile number (646)-895-7187. 
 A facsimile signed and electronically delivered
copy of this letter shall be deemed an original. 
  

			
	Very truly yours,
	
	ALTERNATIVE ASSET MANAGEMENT ACQUISITION CORP.
		
	By:	 	  

	Name:	 	Paul D. Lapping
	Title:	 	Chief Financial Officer

  

			
	Acknowledged and Agreed:
	
	CONTINENTAL STOCK TRANSFER &
	TRUST COMPANY
		
	By:	 	  

	Name:	 	
	Title:	 	
	
	[FIRM]
		
	By:	 	  

	Name:	 	
	Title:	 	

  

 9 

 AMENDMENT NO. 1 TO THE STOCK PURCHASE AGREEMENT 
 This Amendment, dated as of July 28, 2009 (the “Amendment”), to the Stock Purchase Agreement, dated as of [DATE] (the “SPA”), by and between
Alternative Asset Management Acquisition Corp., a Delaware corporation (the “Company”), and the signatory on the execution page hereof (“Seller”). Terms used, but not defined herein, shall have the meaning ascribed to such term
in the SPA. 
 WHEREAS, the Company and Seller entered into the SPA on [DATE]; and 
 WHEREAS, the Company revised the terms of the Acquisition as set forth in the Current Report on Form 8K filed with the Securities and Exchange Commission
on July 28, 2009 and provided to Seller via email on July 28, 2009. 
 NOW, THEREFORE, in consideration of the mutual agreements
contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, and intending to be legally bound hereby, the parties hereto agree to amend the SPA as set forth herein: 
  

	 	1.	Stock Purchase Agreement. 

 3. No
Right to Exchange Shares. AAMAC’s stockholders of record are entitled to receive 2.00 shares of GAG Inc. common stock for each share of AAMAC common stock owned immediately prior to the consummation of the Acquisition (the
“Exchange”). Although Seller will be a stockholder of record immediately prior to the Acquisition, Seller hereby acknowledges that Seller irrevocably waives any right, title or interest it may have in receiving any such GAG Inc. common
stock distributed pursuant to the Exchange. Seller hereby acknowledges that by virtue of the sale hereunder, Seller will not become a stockholder of GAG Inc. and, the Shares shall automatically be cancelled and shall cease to exist and shall
represent only the right to receive the Aggregate Purchase Price therefor in accordance with the terms of the SPA. Additionally, each of Buyer and Seller hereby agree and acknowledge that this provision is material to this Agreement and a
significant consideration in Buyer’s willingness to enter into this Agreement. 
  

	 	2.	Acknowledgement. 

 2.1 Seller hereby
acknowledges: (i) receipt of a copy of the Current Report on Form 8-K , including the exhibits thereto as filed by AAMAC with the Securities and Exchange Commission on July 28, 2009, describing the revised terms of the Acquisition, including without
limitation Amendment 3 to the Agreement and Plan of Reorganization and (ii) that it has carefully read and considered the same and hereby reaffirms its execution of the SPA as hereby amended. 
  

	 	3.	Miscellaneous. 

 3.1 Entire Agreement.
This Amendment sets forth the entire agreement and understanding between the parties as to the subject matter thereof and merges and supersedes all prior discussions, agreements and understandings of any and every nature among them. Except as set
forth in this Amendment, provisions of the SPA which are not inconsistent with this Amendment shall remain in full force and effect. 
 3.2 Severability. This Amendment shall be deemed severable, and the invalidity or unenforceability of any term or provision hereof shall not affect the validity or enforceability of this Amendment or of any other term or
provision hereof. Furthermore, in lieu of any such invalid or unenforceable term or provision, the parties hereto intend that there shall be added as part of this Amendment a provision as similar in terms to such invalid or unenforceable provision
as may be possible and be valid and enforceable. 
  

 -1- 

 3.3 Counterparts. This Amendment may be executed in any number of counterparts and each of such
counterparts shall for all purposes be deemed to be an original, and all such counterparts shall constitute but one and the same instrument. 
 [Signature Page Follows] 
  

 -2- 

 IN WITNESS WHEREOF, the undersigned have executed this Amendment to the SPA as of this __ day of July,
2009. 
  

			
	ALTERNATIVE ASSET MANAGEMENT ACQUISITION CORP.
		
	By:	 	 
	Name:	 	Paul Lapping
	Title:	 	Chief Financial Officer

  

			
	[PARTY]
		
	By:	 	 
	Name:	 	
	Title:	 	

  

 -3-

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