Document:

Investment Advisory Agreement

 EXHIBIT 4.1 

Investment Advisory Agreement 

Provident Investment Management LLC (the “PIM”) hereby agrees with Allstate Assurance Company Separate Account B, established on
August 21, 1967 under the provisions of the Iowa Insurance Code (“Separate Account B”), as follows: 
 PIM shall provide
investment advisory services for Separate Account B, the assets of which are derived from variable annuity contracts previously issued by Allstate Assurance Company (the “Company”). In the performance of its investment advisory services,
PIM shall continuously provide the Board of Managers of Separate Account B (the “Board”) with an investment program and advice and recommendations on the acquisition, holding or disposition of securities or other assets held or
contemplated for acquisition by Separate Account B, and shall place orders for the necessary purchases and sales. 
 For providing the aforesaid
services, PIM shall receive from Separate Account B a monthly fee equal to, on an annual basis, 0.50% of the current value of Separate Account B per valuation day. This fee shall be payable monthly in arrears by Separate Account B on the first
business day of each calendar month beginning after the date of this Agreement. 
 This Agreement shall continue in effect for a period of two
years from the date of its execution. Thereafter continuance requires specific approval at least annually by the Board (which approval shall include a majority of those members of the Board who are not parties to the Agreement or interested persons
of any such party), or a majority of the outstanding voting securities of Separate Account B and in either event by a majority of those members of the Board who are not parties to the Agreement or interested persons of any such party, cast in person
at a meeting called for the purpose of voting on such approval. The effective date of such annual continuance shall be the date on which the contract would have expired if such continuance were not approved. 

This Agreement shall automatically terminate in the event of its assignment, as such term is defined in the Investment Company Act of 1940 (“1940
Act”), unless an order of the Securities and Exchange Commission (“SEC”) is issued exempting such assignment from Section 15(a)(4) of the 1940 Act. This Agreement may be terminated at any time, on 60 days’ written notice to
PIM, without payment of any penalty, by the Board or by a majority of the outstanding voting securities of Separate Account B. This Agreement may not be assigned without an order of the SEC exempting such assignment from Section 15(a)(4) of the
1940 Act, and may not be otherwise terminated by PIM without the prior approval of a new investment advisory agreement by a majority of the outstanding voting securities of Separate Account B. 

This Agreement may not be amended in any manner without the prior approval of the Board (which approval shall include the vote of a majority of those
members of the Board who are not parties to the Agreement or interested persons of any such party) or a majority of the outstanding voting securities of Separate Account B and in either event by a majority of those members of the Board who are not
parties to the Agreement or interested persons of any such party, cast in person at a meeting called for the purpose of voting on such approval. 

PIM may engage any other persons, associations or corporations to furnish it with investment advice and recommendations to assist it in carrying out its
functions under this Agreement. The compensation paid to such other persons, associations or corporations by PIM for these services, and the other terms and conditions under which such services are to be rendered to PIM, shall be determined by an
agreement or agreements between PIM and such other persons, associations or corporations; provided, however, that any such agreement shall be in writing, and shall be subject to, and contain such provisions as are required by, the 1940 Act and the
rules, regulations and orders promulgated by the SEC thereunder. 
 PIM shall not be subject to any liability in connection with the
performance of its services under the Agreement in the absence of willful misfeasance, bad faith, gross negligence or reckless disregard of its respective obligations or duties. 

 This Agreement is and shall be subject to, and interpreted in accordance with, the provisions of the 1940
Act and the rules, regulations and orders promulgated by the SEC thereunder. To the extent federal laws do not apply, the laws of Tennessee shall govern the Agreement. 

Effective as of this
15th day of November, 2007. 

 

			
	Provident Investment Management, LLC
		
	By:	 	 /s/    David G. Fussell

		 	David G. Fussell, President
	
	Allstate Assurance Company
	Separate Account B
		
	By:	 	 /s/    David G. Fussell

		 	David G. Fussell
		 	Chairman, Board of ManagersAmendment to Management Investor Rights Agreement

 Exhibit 10.1 

AMENDMENT TO MANAGEMENT INVESTOR RIGHTS AGREEMENT 

THIS AMENDMENT TO MANAGEMENT INVESTOR RIGHTS AGREEMENT (“Amendment”) by AFFINION GROUP HOLDINGS, INC., a
Delaware corporation (the “Company”), is made as of April 30, 2010. Capitalized terms used herein without definition shall have the respective meanings ascribed to them in the Agreement (as such term is defined below). 

WHEREAS, the Company is currently a party to that certain Management Investor Rights Agreement, dated as of October 17, 2005
(the “Agreement”), among the Company, Affinion Group Holdings, LLC and the Holders that are parties thereto; 

WHEREAS, pursuant to the terms of the Agreement, the Agreement may be amended by the Company without the consent of any Holder to
cure any ambiguity or to cure, correct or supplement any defective provisions contained therein, or to make any other provisions with respect to matters or questions thereunder as the Company may deem necessary or advisable so long as such action
does not affect adversely the interest of any Holder; and 
 WHEREAS, the Company desires to amend the definition of
“Stock Incentive Plan” under the Agreement and believes such amendment is necessary and advisable and does not affect adversely the interest of any Holder. 

NOW, THEREFORE, in consideration of the premises and of the covenants, understandings, undertakings and promises hereinafter set
forth, intending to be legally bound thereby, the Company hereby determines as follows: 
 1. The definition of “Stock
Incentive Plan” under Section 1 of the Agreement shall be deleted in its entirety and replaced with the following: 

“Stock Incentive Plan” means each of the Affinion Group Holdings, Inc. 2005 Stock Incentive Plan and the Affinion Group
Holdings, Inc. 2007 Stock Award Plan, as each may be amended, supplemented, restated or otherwise modified from time to time, and any other equity plan approved by the Company.” 

2. All other provisions of the Agreement shall remain unchanged and in full force and effect. 

[SIGNATURE PAGE FOLLOWS] 
  

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 This Amendment is executed by the Company to be effective as of the date first above
written. 
  

			
	AFFINION GROUP HOLDINGS, INC.
		
	By:  	 	/s/ Nathaniel J. Lipman
		 	Name: Nathaniel J. Lipman
		 	Title: Chief Executive Officer

  

 2Form of Restiricted Stock Unit Agreement

 Exhibit 10.2 

AFFINION GROUP HOLDINGS, INC. 

2007 STOCK AWARD PLAN 

RESTRICTED STOCK UNIT AGREEMENT 
  

THIS RESTRICTED STOCK UNIT AGREEMENT (the “Agreement”), is made, effective as of the
             day of March, 2010 (hereinafter the “Date of Grant”), between Affinion Group Holdings, Inc., a Delaware corporation, (the
“Company”), and                      (the “Participant”). 

 
 R E C I T A L S: 

 
 WHEREAS, the Company has adopted the Affinion Group Holdings, Inc.
2007 Stock Award Plan, as amended (the “Plan”), pursuant to which awards of Restricted Stock Units may be granted; and 

WHEREAS, the Compensation Committee of the Board of Directors of the Company (the “Committee”) has determined
that it is in the best interests of the Company and its stockholders to grant to the Participant an award of Restricted Stock Units, subject to the terms set forth herein. 

NOW THEREFORE, for and in consideration of the premises and the covenants of the parties contained in this Agreement, and for other good
and valuable consideration, the receipt of which is hereby acknowledged, the parties hereto, for themselves, their successors and assigns, hereby agree as follows: 

1.    Grant of Restricted Stock Units.  The Company hereby grants to the Participant on the Date of
Grant              Restricted Stock Units (the “Award”) on the terms and conditions set forth in this Agreement and as otherwise provided in the
Plan. Such Restricted Stock Units shall be credited to a separate account maintained for the Participant on the books of the Company (the “Account”). On any given date, the value of each Restricted Stock Unit
comprising the Award shall equal the Fair Market Value of one share of Common Stock. The Award shall vest and settle in accordance with Section 3 hereof. 

2.    Incorporation by Reference, Etc.  The provisions of the Plan are hereby incorporated herein by
reference. Except as otherwise expressly set forth herein, this Agreement shall be construed in accordance with the provisions of the Plan and any capitalized terms not otherwise defined in this Agreement shall have the definitions set forth in the
Plan. The Committee shall have final authority to interpret and construe the Plan and this Agreement and to make any and all determinations under them, and its decision shall be binding and conclusive upon the Participant and his legal
representative in respect of any questions arising under the Plan or this Agreement. 
  

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 3.    Terms and Conditions. 

(a)    Vesting and Settlement.  Except as otherwise provided in the Plan and
this Agreement, and contingent upon the Participant’s continued service to the Company, the Award shall vest and become non-forfeitable with respect to one-quarter of the Restricted Stock Units subject to the Award on each of:
(i) August 23, 2010, or if earlier, on the 7th
day following the filing of Affinion Group, Inc.’s (“Affinion’s”) Quarterly Report on Form 10-Q for the fiscal quarter ending June 30, 2010; (ii) April 7, 2011, or if earlier, on the
7th day following the filing of Affinion’s Annual
Report on Form 10-K for the fiscal year ending December 31, 2010; (iii) August 22, 2011, or if earlier, on the
7th day following the filing of Affinion’s Quarterly
Report on Form 10-Q for the fiscal quarter ending June 30, 2011; and (iv) April 6, 2012, or if earlier, on the
7th day following the filing of Affinion’s Annual
Report on Form 10-K for the fiscal year ending December 31, 2011 (each a “Vesting Date”). On each Vesting Date, the Company shall settle the portion of the Award scheduled to vest on such Vesting Date and as a result
thereof (i) issue and deliver to the Participant one share of Common Stock for each Restricted Stock Unit subject to such vested portion of the Award (the “RSU Shares”) (and the Restricted Stock Units subject to the
Award settled as provided herein shall cease to be credited to the Account) and (ii) enter the Participant’s name as a stockholder of record with respect to the RSU Shares on the books of the Company; provided, that to the
extent the Participant is not a party to the Management Investor Rights Agreement at the time of such settlement, such settlement in RSU Shares shall be conditioned on the Participant’s simultaneous execution of the Management Investor Rights
Agreement; and provided, further, that, the Participant may make an election to receive cash in lieu of RSU Shares otherwise deliverable on such Vesting Date in an amount equal to [insert amount 1/4 of award date cash
value]. Any such election to receive cash will (i) need to be made in writing in the form provided to you by the Company (which will be provided to you in connection with Affinion’s filing of the above-referenced reports) and delivered
to Affinion’s Executive Vice President, Human Resources within the 7 day period preceding the applicable Vesting Date, (ii) apply only to the applicable Vesting Date to which such election is made and (iii) be irrevocable once
delivered to the Company. 
 (b)    Restrictions.  The Award granted hereunder may not be
sold, pledged or otherwise transferred (other than by will or the laws of decent and distribution or as otherwise permitted by the Committee) and may not be subject to lien, garnishment, attachment or other legal process. The Participant
acknowledges and agrees that, with respect to the Award, the Participant has no voting rights with respect to the Company unless and until each such Restricted Stock Unit subject to the Award is settled in RSU Shares pursuant to Section 3(a)
hereof. 
 (c)    Effect of Termination of Services.  If the Participant’s service
with the Company terminates for any reason, any then unvested portion of the Award shall be forfeited without further consideration to the Participant. 

(d)    Dividends.  If any cash or in-kind dividends are paid with respect to the shares of Company
Common Stock underlying the Award prior to the applicable Vesting Date for such portion of the Award, such cash or in-kind dividends shall be withheld by the Company and shall be paid to the Participant (either in cash or shares of Common Stock, as

  

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determined by the Committee) without interest, upon the Vesting Date for such portion of the Award, as if each Restricted Stock Unit subject to the Award were one share of Common Stock.

 (e)    Compliance With Securities Laws; Internal Revenue Code Section 409A.  The
Company will not be required to issue any shares of Common Stock pursuant to this Agreement if, in the opinion of counsel for the Company, such issuance would violate the Securities Act of 1933, as amended, or any other applicable federal or state
securities laws or regulations. Prior to the issuance of any shares pursuant to this Agreement, the Company may require that the Participant (or the Participant’s legal representative upon the Participant’s death or disability) enter into
such written representations, warranties and agreements as the Company may reasonably request in order to comply with applicable securities laws, with this Agreement or otherwise. The Company may also delay issuance of shares of Common Stock
hereunder to the extent set forth in Treasury Regulation section 1.409A-2(b)(7). Any RSU Shares acquired by the Participant may bear a restrictive legend summarizing any restrictions on transferability applicable thereto, including those imposed by
federal and state securities laws. 
 (f)    Taxes.  Upon the settlement of the Award in
accordance with Section 3(a) hereof, the Participant shall recognize taxable income in respect of the Award and the Company shall report such taxable income to the appropriate taxing authorities in respect of the Award as it determines to be
necessary and appropriate. The Company shall have the right to require the Participant to remit to the Company, or to withhold from amounts payable to the Participant, as compensation or otherwise (including, without limitation, in settlement of
Restricted Stock Units granted hereunder), an amount sufficient to satisfy all federal, state and local withholding tax requirements, as applicable. The Company may permit the Participant to satisfy any required withholding obligation in RSU Shares
acquired in connection with the vesting of the Award. In connection with each Vesting Date, the Participant may require the Company to purchase for cash an amount of RSU Shares acquired by the Participant as a result of the vesting of such Award on
such Vesting Date; provided, that, the Company shall not be required to purchase an amount of RSU Shares (i) if the Company’s Common Stock is readily tradable on an established securities exchange or (ii) to the extent that
such repurchase cash amount would exceed 15% of the Fair Market Value of the RSU Shares delivered in respect of the vesting of such Award on such Vesting Date. 

(g)    Rights as a Stockholder.  Upon and following settlement of the RSU Shares on the Vesting
Date, the Participant shall be the record owner of the RSU Shares unless and until such shares are sold or otherwise disposed of, and as record owner shall be entitled to all rights of a common stockholder of the Company (including voting rights),
subject in each event to the Management Investor Rights Agreement to which the Participant is a party. Prior to settlement on the Vesting Date, the Participant shall not be deemed for any purpose to be the owner of shares of Common Stock
underlying the Award. 
 4.    Miscellaneous. 

(a)    General Assets.  Amounts credited to the Participant’s Account under this Agreement, if
any, shall continue for all purposes to be part of the general assets of the Company. The Participant’s interest in the Account shall make the Participant only a general, unsecured creditor of the Company. 

 

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 (b)    Notices.  All notices, demands and other
communications provided for or permitted hereunder shall be made in writing and shall be by registered or certified first-class mail, return receipt requested, telecopier, courier service or personal delivery: 

if to the Company: 

Affinion Group Holdings, Inc. 

100 Connecticut Avenue 

Norwalk, CT 06850 

Facsimile: (203) 956-1206 

Attention: Executive Vice President, Human Resources 

if to the Participant, at the Participant’s last known address on file with the Company. 

All such notices, demands and other communications shall be deemed to have been duly given when delivered by hand, if personally delivered; when
delivered by courier, if delivered by commercial courier service; five (5) business days after being deposited in the mail, postage prepaid, if mailed; and when receipt is mechanically acknowledged, if telecopied. 

(c)    Severability.  The invalidity or unenforceability of any provision of this Agreement shall
not affect the validity or enforceability of any other provision of this Agreement, and each other provision of this Agreement shall be severable and enforceable to the extent permitted by law. 

(d)    No Rights to Continue Service.  Nothing contained in this Agreement shall be construed as
giving the Participant any right to be retained, in any position, as an employee, consultant or director of the Company or its Affiliates or shall interfere with or restrict in any way the right of the Company or its Affiliates, which are hereby
expressly reserved, to remove, terminate or discharge the Participant at any time for any reason whatsoever. 

(e)    Bound by Plan.  By signing this Agreement, the Participant acknowledges that he has received
a copy of the Plan and has had an opportunity to review the Plan and agrees to be bound by all the terms and provisions of the Plan. 

(f)    Successors.  The terms of this Agreement shall be binding upon and inure to the benefit of
the Company and its successors and assigns, and of the Participant and the beneficiaries, executors, administrators, heirs and successors of the Participant. 

(g)    Entire Agreement.  This Agreement and the Plan contain the entire agreement and understanding
of the parties hereto with respect to the subject matter contained herein and supersede all prior communications, representations and negotiations in respect thereto. No change, modification or waiver of any provision of this Agreement shall be
valid unless the same be in writing and signed by the parties hereto. 
 (h)    Governing
Law.  This Agreement shall be construed and interpreted in accordance with the laws of the State of Delaware without regard to principles of conflicts of law thereof, or principals of conflicts of laws of any other jurisdiction that
could cause the application of the laws of any jurisdiction other than the State of Delaware. 
  

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 (i)    Headings.  The headings of the Sections hereof
are provided for convenience only and are not to serve as a basis for interpretation or construction, and shall not constitute a part, of this Agreement. 

(j)    Signature in Counterparts.  This Agreement may be signed in counterparts, each of which shall
be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. 

(k)    Lock-Up Agreement.  The Participant hereby agrees that the Participant will not, without the
prior written consent of the managing underwriter of the Company’s initial public offering pursuant to a registration statement declared effective under the Securities Act of 1933, as amended (the “IPO”), during the period provided
for in the Management Investor Rights Agreement, as referenced above (i) lend, offer, pledge, sell, contract to sell, sell any option or contract to purchase, purchase any option or contract to sell, grant any option, right or warrant to
purchase, or otherwise dispose of or transfer, directly or indirectly, any RSU Shares held immediately prior to the effectiveness of the registration statement for the IPO or (ii) enter into any swap or other arrangement that transfers to
another, in whole or in part, any of the economic consequences of ownership of the RSU Shares, whether any such transaction described in clauses (i) or (ii) above is to be settled by delivery of RSU Shares or other securities, in cash or
otherwise 
  
  
  

[Remainder of page intentionally left blank; signature page to follow] 

 

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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day first
written above. 
  

			
	AFFINION GROUP HOLDINGS, INC.
	
	By:                           
                                         
                            
	Name:	 	
	Title:	 	
	
	 
	[Name of Participant]

  

 
  

[Signature page to Restricted Stock Unit Agreement] 

 

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