Document:

NEITHER THESE SECURITIES NOR THE SECURITIES ISSUABLE UPON EXERCISE OF THESE
SECURITIES HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE COMMISSION OR
THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION FROM
REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES
ACT"), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN
EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT TO AN
AVAILABLE EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION
REQUIREMENTS OF THE SECURITIES ACT AND IN ACCORDANCE WITH APPLICABLE STATE
SECURITIES LAWS AS EVIDENCED BY A LEGAL OPINION OF COUNSEL TO THE TRANSFEROR TO
SUCH EFFECT, THE SUBSTANCE OF WHICH SHALL BE REASONABLY ACCEPTABLE TO THE
COMPANY. THESE SECURITIES AND THE SECURITIES ISSUABLE UPON EXERCISE OF THESE
SECURITIES MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT SECURED
BY SUCH SECURITIES.

                   THE BLUEBOOK INTERNATIONAL HOLDING COMPANY

                                     WARRANT

Warrant No. 14                            Original Issue Date: November 17, 2004

      THE BLUEBOOK INTERNATIONAL HOLDING COMPANY, a Delaware corporation (the
"Company"), hereby certifies that, for value received, Roth Capital Partners LLC
or its registered assigns (the "Holder"), is entitled to purchase from the
Company up to a total of 170,483 shares of Common Stock (each such share, a
"Warrant Share" and all such shares, the "Warrant Shares"), at any time and from
time to time from and after the Original Issue Date and through and including
November 17, 2009 (the "Expiration Date"), and subject to the following terms
and conditions:

      1. Definitions. As used in this Warrant, the following terms shall have
the respective definitions set forth in this Section 1.

      "Business Day" means any day except Saturday, Sunday and any day that is a
federal legal holiday in the United States or a day on which banking
institutions in the State of New York are authorized or required by law or other
government action to close.

      "Common Stock" means the common stock of the Company, par value $.0001 per
share, and any securities into which such common stock may hereafter be
reclassified.

<PAGE>

      "Exchange Act" means the Securities Exchange Act of 1934, as amended.

      "Exercise Price" means $1.15, subject to adjustment in accordance with
Section 9.

      "Fundamental Transaction" means any of the following: (1) the Company
effects any merger or consolidation of the Company with or into another Person,
(2) the Company effects any sale of all or substantially all of its assets in
one or a series of related transactions, (3) any tender offer or exchange offer
(whether by the Company or another Person) is completed pursuant to which
holders of Common Stock are permitted to tender or exchange their shares for
other securities, cash or property, or (4) the Company effects any
reclassification of the Common Stock or any compulsory share exchange pursuant
to which the Common Stock is effectively converted into or exchanged for other
securities, cash or property.

      "Original Issue Date" means the Original Issue Date first set forth on the
first page of this Warrant.

      "New York Courts" means the state and federal courts sitting in the City
of New York, Borough of Manhattan.

      "Trading Day" means (i) a day on which the Common Stock is traded on a
Trading Market (other than the OTC Bulletin Board), or (ii) if the Common Stock
is not listed on a Trading Market (other than the OTC Bulletin Board), a day on
which the Common Stock is traded in the over-the-counter market, as reported by
the OTC Bulletin Board, or (iii) if the Common Stock is not quoted on any
Trading Market, a day on which the Common Stock is quoted in the
over-the-counter market as reported by the National Quotation Bureau
Incorporated (or any similar organization or agency succeeding to its functions
of reporting prices); provided, that in the event that the Common Stock is not
listed or quoted as set forth in (i), (ii) and (iii) hereof, then Trading Day
shall mean a Business Day.

      2. Registration of Warrant. The Company shall register this Warrant upon
records to be maintained by the Company for that purpose (the "Warrant
Register"), in the name of the record Holder hereof from time to time. The
Company may deem and treat the registered Holder of this Warrant as the absolute
owner hereof for the purpose of any exercise hereof or any distribution to the
Holder, and for all other purposes, absent actual notice to the contrary.

      3. Registration of Transfers. The Company shall register the transfer of
any portion of this Warrant in the Warrant Register, upon surrender of this
Warrant, with the Form of Assignment attached hereto duly completed and signed,
to the Company at its address specified herein. Upon any such registration or
transfer, a new Warrant to purchase Common Stock, in substantially the form of
this Warrant (any such new Warrant, a "New Warrant"), evidencing the portion of
this Warrant so transferred shall be issued to the transferee and a New Warrant
evidencing the remaining portion of this Warrant not so transferred, if any,
shall be issued to the transferring Holder. The acceptance of the New Warrant by
the transferee thereof shall be deemed the acceptance by such transferee of all
of the rights and obligations of a holder of a Warrant.

                                       2
<PAGE>

      4. Exercise and Duration of Warrants.

            (a) This Warrant shall be exercisable by the registered Holder at
any time and from time to time on or after the Original Issue Date through and
including the Expiration Date. At 6:30 p.m., New York City time on the
Expiration Date, the portion of this Warrant not exercised prior thereto shall
be and become void and of no value.

            (b) Subject to the provisions of this Section 4(b), at any time
after the first anniversary of the Closing Date, if the: (i) closing price of
the Common Stock for each of 10 consecutive Trading Days after such first
anniversary is equal to or greater than 125% of the Exercise Price on the
Original Issue Date (as may be adjusted pursuant to Section 9), (ii) the Warrant
Shares are either registered for resale pursuant to an effective registration
statement naming the Holder as a selling stockholder thereunder (and the
prospectus thereunder is available for use by the Holder as to all then
available Warrant Shares) or freely transferable without volume restrictions
pursuant to Rule 144(k) promulgated under the Securities Act, as determined by
counsel to the Company pursuant to a written opinion letter addressed and in
form and substance reasonably acceptable to the Holder and the transfer agent
for the Common Stock, and (iii) the Company shall have honored all Exercise
Notices delivered prior to 1:00 p.m. (New York City time) on the Call Date (as
defined below), then the Company may, subject to Section 11, require cash
exercise pursuant to Section 10(a) hereof of all, but (subject to Section 11)
not less than all, of the portion of this Warrant for which Exercise Notices
have not been delivered by 5:00 p.m. on the Call Date. To exercise this right,
the Company must deliver to the Holder an irrevocable written notice (a "Call
Notice"), indicating therein that this Warrant shall be exercised. If the
conditions for such Call are satisfied from the period from the date of the Call
Notice through and including the Call Date, then, subject to Section 11, this
Warrant shall be deemed to have been exercised in full on a cashless or "net"
exercise basis pursuant to Section 10(b) hereof at 6:30 p.m. (New York City
time) on the 30th Trading Day after the date the Call Notice is received by the
Holder (such date, the "Call Date"). Subject to the immediately following
sentence, any unexercised portion of this Warrant following the Call Date shall
automatically be deemed cancelled. The Company and the Holder agree that, if and
to the extent Section 11 of this Warrant would restrict the ability of the
Holder to exercise this Warrant in full in the event of a delivery of a Call
Notice, then notwithstanding anything to the contrary set forth in the Call
Notice, the Call Notice shall be deemed automatically amended to apply only to
such portion of this Warrant as may be exercised by the Holder by the Call Date
in accordance with Section 11. The Holder will promptly (and, in any event,
prior to the Call Date) notify the Company in writing following receipt of a
Call Notice if Section 11 would restrict its exercise of the Warrant, specifying
therein the number of Warrant Shares so restricted.

      5. Delivery of Warrant Shares.

            (a) To effect exercises hereunder, the Holder shall not be required
to physically surrender this Warrant unless the aggregate Warrant Shares
represented by this Warrant is being exercised. Upon delivery of the Exercise
Notice (in the form attached hereto) to the Company (with the attached Warrant
Shares Exercise Log) at its address for notice set forth herein and upon payment
of the Exercise Price multiplied by the number of Warrant Shares that the Holder
intends to purchase hereunder, the Company shall promptly (but in no event later
than three Trading Days after the Date of Exercise (as defined herein)) issue
and deliver to the Holder, a certificate for the Warrant Shares issuable upon
such exercise. A "Date of Exercise" means the date on which the Holder shall
have delivered to the Company: (i) the Exercise Notice (with the Warrant
Exercise Log attached to it), appropriately completed and duly signed and (ii)
if such Holder is not utilizing the cashless exercise provisions set forth in
this Warrant, payment of the Exercise Price for the number of Warrant Shares so
indicated by the Holder to be purchased.

                                       3
<PAGE>

            (b) If by the third Trading Day after a Date of Exercise the Company
fails to deliver the required number of Warrant Shares in the manner required
pursuant to Section 5(a), then the Holder will have the right to rescind such
exercise.

            (c) If by the third Trading Day after a Date of Exercise the Company
fails to deliver the required number of Warrant Shares in the manner required
pursuant to Section 5(a), and if after such third Trading Day and prior to the
receipt of such Warrant Shares, the Holder purchases (in an open market
transaction or otherwise) shares of Common Stock to deliver in satisfaction of a
sale by the Holder of the Warrant Shares which the Holder anticipated receiving
upon such exercise (a "Buy-In"), then the Company shall (1) pay in cash to the
Holder the amount by which (x) the Holder's total purchase price (including
brokerage commissions, if any) for the shares of Common Stock so purchased
exceeds (y) the amount obtained by multiplying (A) the number of Warrant Shares
that the Company was required to deliver to the Holder in connection with the
exercise at issue by (B) the closing bid price of the Common Stock at the time
of the obligation giving rise to such purchase obligation and (2) at the option
of the Holder, either reinstate the portion of the Warrant and equivalent number
of Warrant Shares for which such exercise was not honored or deliver to the
Holder the number of shares of Common Stock that would have been issued had the
Company timely complied with its exercise and delivery obligations hereunder.
The Holder shall provide the Company written notice indicating the amounts
payable to the Holder in respect of the Buy-In.

            (d) The Company's obligations to issue and deliver Warrant Shares in
accordance with the terms hereof are absolute and unconditional, irrespective of
any action or inaction by the Holder to enforce the same, any waiver or consent
with respect to any provision hereof, the recovery of any judgment against any
Person or any action to enforce the same, or any setoff, counterclaim,
recoupment, limitation or termination, or any breach or alleged breach by the
Holder or any other Person of any obligation to the Company or any violation or
alleged violation of law by the Holder or any other Person, and irrespective of
any other circumstance which might otherwise limit such obligation of the
Company to the Holder in connection with the issuance of Warrant Shares. Nothing
herein shall limit a Holder's right to pursue any other remedies available to it
hereunder, at law or in equity including, without limitation, a decree of
specific performance and/or injunctive relief with respect to the Company's
failure to timely deliver certificates representing Warrant Shares upon exercise
of the Warrant as required pursuant to the terms hereof.

      6. Charges, Taxes and Expenses. Issuance and delivery of Warrant Shares
upon exercise of this Warrant shall be made without charge to the Holder for any
issue or transfer tax, withholding tax, transfer agent fee or other incidental
tax or expense in respect of the issuance of such certificates, all of which
taxes and expenses shall be paid by the Company; provided, however, that the
Company shall not be required to pay any tax which may be payable in respect of
any transfer involved in the registration of any certificates for Warrant Shares
or Warrants in a name other than that of the Holder. The Holder shall be
responsible for all other tax liability that may arise as a result of holding or
transferring this Warrant or receiving Warrant Shares upon exercise hereof.

                                       4
<PAGE>

      7. Replacement of Warrant. If this Warrant is mutilated, lost, stolen or
destroyed, the Company shall issue or cause to be issued in exchange and
substitution for and upon cancellation hereof, or in lieu of and substitution
for this Warrant, a New Warrant, but only upon receipt of evidence reasonably
satisfactory to the Company of such loss, theft or destruction and customary and
reasonable indemnity (which shall not include a surety bond), if requested.
Applicants for a New Warrant under such circumstances shall also comply with
such other reasonable regulations and procedures and pay such other reasonable
third-party costs as the Company may prescribe. If a New Warrant is requested as
a result of a mutilation of this Warrant, then the Holder shall deliver such
mutilated Warrant to the Company as a condition precedent to the Company's
obligation to issue the New Warrant.

      8. Reservation of Warrant Shares. The Company covenants that it will at
all times reserve and keep available out of the aggregate of its authorized but
unissued and otherwise unreserved Common Stock, solely for the purpose of
enabling it to issue Warrant Shares upon exercise of this Warrant as herein
provided, the number of Warrant Shares which are then issuable and deliverable
upon the exercise of this entire Warrant, free from preemptive rights or any
other contingent purchase rights of Persons other than the Holder. The Company
covenants that all Warrant Shares so issuable and deliverable shall, upon
issuance and the payment of the applicable Exercise Price in accordance with the
terms hereof, be duly and validly authorized, issued and fully paid and
nonassessable.

      9. Certain Adjustments. The Exercise Price and number of Warrant Shares
issuable upon exercise of this Warrant are subject to adjustment from time to
time as set forth in this Section 9.

            (a) Stock Dividends and Splits. If the Company, at any time while
this Warrant is outstanding, (i) pays a stock dividend on its Common Stock or
otherwise makes a distribution on any class of capital stock that is payable in
shares of Common Stock, (ii) subdivides outstanding shares of Common Stock into
a larger number of shares, or (iii) combines outstanding shares of Common Stock
into a smaller number of shares, then in each such case the Exercise Price shall
be multiplied by a fraction of which the numerator shall be the number of shares
of Common Stock outstanding immediately before such event and of which the
denominator shall be the number of shares of Common Stock outstanding
immediately after such event. Any adjustment made pursuant to this paragraph
shall become effective immediately after the effective date of such dividend,
distribution, subdivision or combination.

            (b) Fundamental Transactions. If, at any time while this Warrant is
outstanding there is a Fundamental Transaction, then the Holder shall have the
right thereafter to receive, upon exercise of this Warrant, the same amount and
kind of securities, cash or property as it would have been entitled to receive
upon the occurrence of such Fundamental Transaction if it had been, immediately
prior to such Fundamental Transaction, the holder of the number of Warrant
Shares then issuable upon exercise in full of this Warrant (the "Alternate
Consideration"). For purposes of any such exercise, the determination of the
Exercise Price shall be appropriately adjusted to apply to such Alternate
Consideration based on the amount of Alternate Consideration issuable in respect
of one share of Common Stock in such Fundamental Transaction, and the Company
shall apportion the Exercise Price among the Alternate Consideration in a
reasonable manner reflecting the relative value of any different components of
the Alternate Consideration. If holders of Common Stock are given any choice as
to the securities, cash or property to be received in a Fundamental Transaction,
then the Holder shall be given the same choice as to the Alternate Consideration
it receives upon any exercise of this Warrant following such Fundamental
Transaction. Any successor to the Company or surviving entity in such
Fundamental Transaction shall issue to the Holder a new warrant substantially in
the form of this Warrant and consistent with the foregoing provisions and
evidencing the Holder's right to purchase the Alternate Consideration for the
aggregate Exercise Price upon exercise thereof; provided, that at the Company's
option the Company may purchase this Warrant from the Holder for a purchase
price equal to the Black Scholes value of the remaining unexercised portion of
this Warrant, payable in cash on the effective date of such Fundamental
Transaction. The terms of any agreement pursuant to which a Fundamental
Transaction is effected shall include terms requiring any such successor or
surviving entity to comply with the provisions of this paragraph (b) and
insuring that the Warrant (or any such replacement security) will be similarly
adjusted upon any subsequent transaction analogous to a Fundamental Transaction.

                                       5
<PAGE>

            (c) Number of Warrant Shares. Simultaneously with any adjustment to
the Exercise Price pursuant to this Section 9, the number of Warrant Shares that
may be purchased upon exercise of this Warrant shall be increased or decreased
proportionately, so that after such adjustment the aggregate Exercise Price
payable hereunder for the adjusted number of Warrant Shares shall be the same as
the aggregate Exercise Price in effect immediately prior to such adjustment.

            (d) Calculations. All calculations under this Section 9 shall be
made to the nearest cent or the nearest 1/100th of a share, as applicable. The
number of shares of Common Stock outstanding at any given time shall not include
shares owned or held by or for the account of the Company.

            (e) Notice of Adjustments. Upon the occurrence of each adjustment
pursuant to this Section 9, the Company at its expense will promptly compute
such adjustment in accordance with the terms of this Warrant and prepare a
certificate setting forth such adjustment, including a statement of the adjusted
Exercise Price and adjusted number or type of Warrant Shares or other securities
issuable upon exercise of this Warrant (as applicable), describing the
transactions giving rise to such adjustments and showing in detail the facts
upon which such adjustment is based. Upon written request, the Company will
promptly deliver a copy of each such certificate to the Holder and to the
Company's Transfer Agent.

            (f) Notice of Corporate Events. If the Company (i) declares a
dividend or any other distribution of cash, securities or other property in
respect of its Common Stock, including without limitation any granting of rights
or warrants to subscribe for or purchase any capital stock of the Company or any
Subsidiary, (ii) authorizes or approves, enters into any agreement contemplating
or solicits stockholder approval for any Fundamental Transaction or (iii)
authorizes the voluntary dissolution, liquidation or winding up of the affairs
of the Company, then the Company shall deliver to the Holder a notice describing
the material terms and conditions of such transaction (but only to the extent
such disclosure would not result in the dissemination of material, non-public
information to the Holder) at least 10 calendar days prior to the applicable
record or effective date on which a Person would need to hold Common Stock in
order to participate in or vote with respect to such transaction, and the
Company will take all steps reasonably necessary in order to insure that the
Holder is given the practical opportunity to exercise this Warrant prior to such
time so as to participate in or vote with respect to such transaction; provided,
however, that the failure to deliver such notice or any defect therein shall not
affect the validity of the corporate action required to be described in such
notice.

                                       6
<PAGE>

      10. Payment of Exercise Price. The Holder may pay the Exercise Price in
one of the following manners:

            (a) Cash Exercise. The Holder may deliver immediately available
funds; or

            (b) Cashless Exercise. The Holder may utilize cashless (or net)
exercise, in which event the Company shall issue to the Holder the number of
Warrant Shares determined as follows:

                        X = Y [(A-B)/A]

                  where:

                        X = the number of Warrant Shares to be issued to the
                        Holder.

                        Y = the number of Warrant Shares with respect to which
                        this Warrant is being exercised.

                        A = the average of the closing prices for the five
                        Trading Days immediately prior to (but not including)
                        the Exercise Date.

                        B = the Exercise Price.

For purposes of Rule 144 promulgated under the Securities Act, it is intended,
understood and acknowledged that the Warrant Shares issued in a cashless
exercise transaction shall be deemed to have been acquired by the Holder, and
the holding period for the Warrant Shares shall be deemed to have commenced, on
the date this Warrant was originally issued.

      11. Limitations on Exercise. Notwithstanding anything to the contrary
contained herein, the number of Warrant Shares that may be acquired by the
Holder upon any exercise of this Warrant (or otherwise in respect hereof) shall
be limited to the extent necessary to insure that, following such exercise (or
other issuance), the total number of shares of Common Stock then beneficially
owned by such Holder and its Affiliates and any other Persons whose beneficial
ownership of Common Stock would be aggregated with the Holder's for purposes of
Section 13(d) of the Exchange Act, does not exceed 9.999% of the total number of
issued and outstanding shares of Common Stock (including for such purpose the
shares of Common Stock issuable upon such exercise). For such purposes,
beneficial ownership shall be determined in accordance with Section 13(d) of the
Exchange Act and the rules and regulations promulgated thereunder. This
provision shall not restrict the number of shares of Common Stock which a Holder
may receive or beneficially own in order to determine the amount of securities
or other consideration that such Holder may receive in the event of a
Fundamental Transaction as contemplated in Section 9 of this Warrant. This
restriction may not be waived.

                                       7
<PAGE>

      12. No Fractional Shares. No fractional shares of Warrant Shares will be
issued in connection with any exercise of this Warrant. In lieu of any
fractional shares which would, otherwise be issuable, the Company shall pay cash
equal to the product of such fraction multiplied by the closing price of one
Warrant Share as reported by the applicable Trading Market on the date of
exercise.

      13. Notices. Any and all notices or other communications or deliveries
hereunder (including, without limitation, any Exercise Notice) shall be in
writing and shall be deemed given and effective on the earliest of (i) the date
of transmission, if such notice or communication is delivered via facsimile at
the facsimile number specified in this Section prior to 6:30 p.m. (New York City
time) on a Trading Day, (ii) the next Trading Day after the date of
transmission, if such notice or communication is delivered via facsimile at the
facsimile number specified in this Section on a day that is not a Trading Day or
later than 6:30 p.m. (New York City time) on any Trading Day, (iii) the Trading
Day following the date of mailing, if sent by nationally recognized overnight
courier service, or (iv) upon actual receipt by the party to whom such notice is
required to be given. The addresses for such communications shall be: (i) if to
the Company, to The Bluebook International Holding Company, 21098 Bake Parkway,
Suite 100, Lake Forest, CA 92630-2163, Attn: Chief Financial Officer, or to
Facsimile No.: (949) 470-9420 (or such other address as the Company shall
indicate in writing in accordance with this Section), or (ii) if to the Holder,
to the address or facsimile number appearing on the Warrant Register or such
other address or facsimile number as the Holder may provide to the Company in
accordance with this Section.

      14. Warrant Agent. The Company shall serve as warrant agent under this
Warrant. Upon 10 days' notice to the Holder, the Company may appoint a new
warrant agent. Any corporation into which the Company or any new warrant agent
may be merged or any corporation resulting from any consolidation to which the
Company or any new warrant agent shall be a party or any corporation to which
the Company or any new warrant agent transfers substantially all of its
corporate trust or shareholders services business shall be a successor warrant
agent under this Warrant without any further act. Any such successor warrant
agent shall promptly cause notice of its succession as warrant agent to be
mailed (by first class mail, postage prepaid) to the Holder at the Holder's last
address as shown on the Warrant Register.

      15. Miscellaneous.

            (a) This Warrant shall be binding on and inure to the benefit of the
parties hereto and their respective successors and assigns. Subject to the
preceding sentence, nothing in this Warrant shall be construed to give to any
Person other than the Company and the Holder any legal or equitable right,
remedy or cause of action under this Warrant. This Warrant may be amended only
in writing signed by the Company and the Holder and their successors and
assigns.

                                       8
<PAGE>

            (b) All questions concerning the construction, validity, enforcement
and interpretation of this Warrant shall be governed by and construed and
enforced in accordance with the internal laws of the State of New York (except
for matters governed by corporate law in the State of Delaware), without regard
to the principles of conflicts of law thereof. Each party agrees that all legal
proceedings concerning the interpretations, enforcement and defense of this
Warrant and the transactions herein contemplated ("Proceedings") (whether
brought against a party hereto or its respective Affiliates, employees or
agents) shall be commenced exclusively in the New York Courts. Each party hereto
hereby irrevocably submits to the exclusive jurisdiction of the New York Courts
for the adjudication of any dispute hereunder or in connection herewith or with
any transaction contemplated hereby or discussed herein, and hereby irrevocably
waives, and agrees not to assert in any Proceeding, any claim that it is not
personally subject to the jurisdiction of any New York Court, or that such
Proceeding has been commenced in an improper or inconvenient forum. Each party
hereto hereby irrevocably waives personal service of process and consents to
process being served in any such Proceeding by mailing a copy thereof via
registered or certified mail or overnight delivery (with evidence of delivery)
to such party at the address in effect for notices to it under this Warrant and
agrees that such service shall constitute good and sufficient service of process
and notice thereof. Nothing contained herein shall be deemed to limit in any way
any right to serve process in any manner permitted by law. Each party hereto
hereby irrevocably waives, to the fullest extent permitted by applicable law,
any and all right to trial by jury in any legal proceeding arising out of or
relating to this Warrant or the transactions contemplated hereby. If either
party shall commence a Proceeding to enforce any provisions of this Warrant,
then the prevailing party in such Proceeding shall be reimbursed by the other
party for its attorney's fees and other costs and expenses incurred with the
investigation, preparation and prosecution of such Proceeding.

            (c) The headings herein are for convenience only, do not constitute
a part of this Warrant and shall not be deemed to limit or affect any of the
provisions hereof.

            (d) In case any one or more of the provisions of this Warrant shall
be invalid or unenforceable in any respect, the validity and enforceability of
the remaining terms and provisions of this Warrant shall not in any way be
affected or impaired thereby and the parties will attempt in good faith to agree
upon a valid and enforceable provision which shall be a commercially reasonable
substitute therefor, and upon so agreeing, shall incorporate such substitute
provision in this Warrant.

            (e) Prior to exercise of this Warrant, the Holder hereof shall not,
by reason of by being a Holder, be entitled to any rights of a stockholder with
respect to the Warrant Shares

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK,
                             SIGNATURE PAGE FOLLOWS]

                                       9
<PAGE>

      IN WITNESS WHEREOF, the Company has caused this Warrant to be duly
executed by its authorized officer as of the date first indicated above.

                                      THE BLUEBOOK INTERNATIONAL HOLDING COMPANY

                                      By: /s/ Mark A. Josipovich
                                         ---------------------------------------
                                         Name:  Mark A. Josipovich
                                         Title: CEO

                                       10
<PAGE>

                                 EXERCISE NOTICE
                   THE BLUEBOOK INTERNATIONAL HOLDING COMPANY
                          WARRANT DATED OCTOBER   ], 2004

The undersigned Holder hereby irrevocably elects to purchase _____________
shares of Common Stock pursuant to the above referenced Warrant. Capitalized
terms used herein and not otherwise defined have the respective meanings set
forth in the Warrant.

(1) The undersigned Holder hereby exercises its right to purchase
_________________ Warrant Shares pursuant to the Warrant.

(2) The Holder intends that payment of the Exercise Price shall be made as
(check one):

                               ____"Cash Exercise"

                             ____"Cashless Exercise"

(3) If the holder has elected a Cash Exercise, the holder shall pay the sum of
$____________ to the Company in accordance with the terms of the Warrant.

(4) Pursuant to this Exercise Notice, the Company shall deliver to the holder
_______________ Warrant Shares in accordance with the terms of the Warrant.

Dated:                      ,            Name of Holder:
       ---------------------  -------

                                         (Print)

                                         By:____________________________________
                                         Name:__________________________________
                                         Title:_________________________________

                                         (Signature must conform in all respects
                                         to name of holder as specified on the
                                         face of the Warrant)

                                       11
<PAGE>

                           Warrant Shares Exercise Log

<TABLE>
<CAPTION>
-------------------------------------------------------------------------------------------------
Date             Number of Warrant Shares      Number of Warrant Shares      Number of Warrant
                 Available to be Exercised     Exercised                     Shares Remaining to
                                                                             be Exercised
-------------------------------------------------------------------------------------------------
<S>             <C>                            <C>                           <C>

-------------------------------------------------------------------------------------------------
</TABLE>

                                       12
<PAGE>

                   THE BLUEBOOK INTERNATIONAL HOLDING COMPANY
                   WARRANT ORIGINALLY ISSUED NOVEMBER 17, 2004
                                 WARRANT NO. 14

                               FORM OF ASSIGNMENT

           [To be completed and signed only upon transfer of Warrant]

      FOR VALUE RECEIVED, the undersigned hereby sells, assigns and transfers
unto ________________________________ the right represented by the
above-captioned Warrant to purchase ____________ shares of Common Stock to which
such Warrant relates and appoints the Secretary of the Company as its
attorney-in-fact to transfer said right on the books of the Company with full
power of substitution in the premises.

Dated:   _______________, ____

                                        ---------------------------------------
                                        (Name of Holder)

                                        ---------------------------------------
                                        (Signature  must  conform in all
                                        respects to name of holder as
                                        specified on the face of the Warrant)

                                        ---------------------------------------
                                        Name of Transferee

                                        ---------------------------------------

                                        ---------------------------------------
                                        Address of Transferee

In the presence of:

--------------------------
Notary Public

                                       13LOCK-UP AGREEMENT

      THIS LOCK-UP  AGREEMENT (the  "AGREEMENT")  is made and entered into as of
November 17, 2004, by and among Mark A. Josipovich, Daniel T. Josipovich and The
Freedom Family,  LLC, a Delaware limited liability company (each, a "HOLDER" and
collectively,  the "HOLDERS"), and The Bluebook International Holding Company, a
Delaware corporation (the "COMPANY").

                                    RECITALS

      A.  The  Company  has  determined  that it is  advisable  and in its  best
interest  to  enter  into  a  Securities   Purchase   Agreement  (the  "PURCHASE
AGREEMENT")  with the  Investors  named therein (the  "INVESTORS"),  whereby the
Company will agree to sell to each Investor  certain  securities of the Company,
all on the terms set forth in the Purchase Agreement (the "OFFERING").

      B.  The  Company  has  agreed  to  file  a  registration   statement  (the
"REGISTRATION  STATEMENT") to register for resale the securities  issuable under
the Purchase Agreement.

      C. It is a condition  to each  Investor's  obligations  to close under the
Purchase Agreement that the Holders execute and deliver this Agreement.

      D. In contemplation of, and as a material  inducement for the Investors to
enter into, the Purchase Agreement, the Holders and the Company have each agreed
to execute and deliver this Agreement.

      NOW,  THEREFORE,  for and in  consideration  of the mutual  covenants  and
agreements  set forth  herein,  and other good and valuable  consideration,  the
receipt and sufficiency of which is hereby acknowledged,  the parties, intending
to be legally bound, agree as follows:

      1. Certain Representations and Warranties.  Each of the parties hereto, by
      their  respective  execution  and  delivery  of  this  Agreement,   hereby
      represents and warrants to the others and to all third party beneficiaries
      of this  Agreement  that (a) such party has the full right,  capacity  and
      authority to enter into,  deliver and perform its  respective  obligations
      under  this  Agreement,  (b) this  Agreement  has been duly  executed  and
      delivered by such party and is the binding and  enforceable  obligation of
      such party, enforceable against such party in accordance with the terms of
      this  Agreement,  (c) the  execution,  delivery  and  performance  of such
      party's  obligations under this Agreement will not conflict with or breach
      the terms of any other agreement, contract, commitment or understanding to
      which such party is a party or to which the assets or  securities  of such
      party are bound,  and (d) as to each Holder,  Schedule 1 to this Agreement
      sets  forth a true and  complete  list of the all of the  shares of Common
      Stock beneficially owned by such Holder.

<PAGE>

      2.  Effectiveness  of  Agreement.  The  Holders'  obligations  under  this
      Agreement are contingent upon and shall be effective only upon the Closing
      Date of the Offering.

      3. Lockup.  Each Holder hereby irrevocably agrees that, from and after the
      Closing Date of the Offering  until 5:30 p.m.  (New York time) on the 90th
      Trading Day after the date the initial Registration  Statement registering
      the resale of the  securities  issuable to the  Investors  pursuant to the
      Purchase  Agreement is declared  effective by the  Securities and Exchange
      Commission  (the  "EFFECTIVE  DATE")  (plus  one  additional  day for each
      Trading Day  following  the  Effective  Date during  which  either (1) the
      Registration  Statement is not effective or (2) the  prospectus  forming a
      portion of the  Registration  Statement is not available for the resale of
      the Securities  issued to the Investors under the Purchase  Agreement (the
      "LOCKUP PERIOD"), it will not Transfer (as defined below) any Common Stock
      or any securities  convertible  into, or exchangeable for, or representing
      the rights to receive, Common Stock (collectively,  "COMPANY SECURITIES"),
      or join in any Company registration  statement under the Securities Act of
      1933,  as amended.  The  Company  shall take such action as is required to
      enforce the provisions of this Section,  including (x) placing appropriate
      stop orders on the Holder's  Company  Securities and (y) refusing to honor
      any such violative  Transfer.  For purposes of this Agreement,  "TRANSFER"
      means any offer,  pledge,  sale,  contract to sell,  sale of any option or
      contract to  purchase,  purchase of any option or contract to sell,  gift,
      exchange,  assignment,  grant of any option, right or warrant to purchase,
      or other  transfer  or  disposition  of,  directly or  indirectly,  or the
      announcement of the offering of, any Company Security.

      4. Third-Party Beneficiaries.  The Holders and the Company acknowledge and
      agree  that this  Agreement  is  entered  into for the  benefit  of and is
      enforceable  by the Investors and their  successors  and assigns,  who may
      proceed in any action against any party hereto without the need of joining
      any other party.  The Holders and the Company agree that each Investor may
      exercise any and all remedies available under law and at equity following,
      or to prevent,  a breach of this Agreement by the parties.  In furtherance
      thereof,  an Investor  may seek an  injunction  to prevent a breach of the
      provisions  hereof  and may  seek  specific  performance  of the  parties'
      respective obligation,  as the party's agree that monetary damages may not
      be easily  computed  and, if so  computed,  may not remedy the harm to the
      Investors  arising  from  such  breach.  Accordingly,  each  party to this
      Agreement  agrees  to waive  in any  injunction  or  action  for  specific
      performance  the  defense  that a remedy at law would be  adequate or that
      irreparable harm would not occur as a result of such breach.

      5. Miscellaneous.

            5.1.  Enumeration   and  Headings.   The  enumeration  and  headings
                  contained in this  Agreement are for  convenience of reference
                  only  and  shall  not   control  or  affect  the   meaning  or
                  construction of any of the provisions of this Agreement.

            5.2.  Counterparts.  This Agreement may be executed in facsimile and
                  in any number of counterparts,  each of which when so executed
                  and  delivered  shall be deemed an original,  but all of which
                  shall together constitute one and the same agreement.

                                       2
<PAGE>

            5.3.  Successors   and  Assigns.   This  Agreement  and  the  terms,
                  covenants,  provisions and conditions  hereof shall be binding
                  upon, and shall inure to the benefit of, the respective heirs,
                  successors and assigns of the parties hereto.

            5.4.  Severability. If any provision of this Agreement is held to be
                  invalid or unenforceable  for any reason,  such provision will
                  be  conformed  to  prevailing  law  rather  than  voided,   if
                  possible,  in order to achieve the intent of the parties  and,
                  in any event, the remaining provisions of this Agreement shall
                  remain in full force and effect and shall be binding  upon the
                  parties hereto.

            5.5.  Amendment.  This  Agreement  may not be amended or modified in
                  any manner except by a written  agreement  executed by each of
                  the  parties  hereto  if and  only  if  such  modification  or
                  amendment  is  consented  to in writing by the  holders of the
                  majority of the Shares issued under the Purchase Agreement.

            5.6.  Governing  Law.  The terms and  provisions  of this  Agreement
                  shall be construed in accordance with the laws of the State of
                  New York and the federal laws of the United  States of America
                  applicable therein.

                  [Remainder of Page Intentionally Left Blank]

                                       3
<PAGE>

      IN WITNESS  WHEREOF,  each of the parties hereto has caused this Agreement
as of the day and year first above written.

                                      MARK A. JOSIPOVICH

                                      /s/ Mark A. Josipovich
                                      ------------------------------------------

                                      DANIEL T. JOSIPOVICH

                                      /s/ Daniel T. Josipovich
                                      ------------------------------------------

                                      THE FREEDOM FAMILY, LLC

                                      By: /s/ Daniel E. Josipovich
                                         ---------------------------------------
                                          Name:  Daniel E. Josipovich
                                          Title: Manager

                                      THE BLUEBOOK INTERNATIONAL HOLDING COMPANY

                                      By: /s/ Mark A. Josipovich
                                         ---------------------------------------
                                          Name:  Mark A. Josipovich
                                          Title: CEO

                                       4
<PAGE>

                                   Schedule 1
                            Shares Beneficially Owned

Mark A. Josipovich

Daniel T. Josipovich

The Freedom Family, LLC

                                       5

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