Document:

EXHIBIT 10.33
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                            BRIDGELINE SOFTWARE, INC.

                    AMENDED AND RESTATED STOCK INCENTIVE PLAN

SECTION 1. GENERAL PURPOSE OF THE PLAN; DEFINITIONS.

         The name of the plan is the Bridgeline Software, Inc. Amended and
Restated Stock Incentive Plan (the "Plan"). The Plan amends and restates in its
entirety the 2000 Stock Option Plan of Bridgeline Software, Inc. (the
"Company"). Any Options or Awards outstanding prior to the date of this
amendment and restatement shall be affected by this amendment and restatement
only to the extent specifically provided by the Board of Directors of the
Company and upon execution of an amendment to such Option. The purpose of the
Plan is to encourage and enable officers and employees of, and other persons
providing services to, the Company and its Affiliates to acquire a proprietary
interest in the Company. It is anticipated that providing such persons with a
direct stake in the Company's welfare will assure a closer identification of
their interests with those of the Company and its shareholders, thereby
stimulating their efforts on the Company's behalf and strengthening their desire
to remain with the Company.

         The following terms shall be defined as set forth below:

"AFFILIATE" means a parent corporation, if any, and each subsidiary corporation
of the Company, as those terms are defined in Section 424 of the Code.

"AWARD" or "AWARDS", except where referring to a particular category of grant
under the Plan, shall include Incentive Stock Options, Non-Statutory Stock
Options, Restricted Stock Awards, Unrestricted Stock Awards, Performance Share
Awards and Stock Appreciation Rights. Awards shall be evidenced by a written
agreement (which may be in electronic form and may be electronically
acknowledged and accepted by the recipient) containing such terms and conditions
not inconsistent with the provisions of this Plan as the Committee shall
determine.

"BOARD" means the Board of Directors of the Company.

"CAUSE" shall mean, with respect to any Award holder, a determination by the
Company (including the Board) or any Affiliate that the Holder's employment or
other relationship with the Company or any such Affiliate should be terminated
as a result of (i) a material breach by the Award holder of any agreement to
which the Award holder and the Company (or any such Affiliate) are parties, (ii)
any act (other than retirement) or omission to act by the Award holder that may
have a material and adverse effect on the business of the Company, such
Affiliate or any other Affiliate or on the Award holder's ability to perform
services for the Company or any such Affiliate, including, without limitation,
the proven or admitted commission of any crime (other than an ordinary traffic
violation), (iii) any material misconduct or material neglect of duties by the
Award holder in connection with the business or affairs of the Company or any
such Affiliate, or (iv)

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"Cause," as such term is defined in any employment or other agreement between
the Award Holder and the Company (or any such Affiliate).

"CHANGE OF CONTROL" shall have the meaning set forth in Section 15.

"CODE" means the Internal Revenue Code of 1986, as amended, and any successor
Code, and related rules, regulations and interpretations.

"COMMITTEE" shall have the meaning set forth in Section 2.

"COMPANY" shall have the meaning set forth in Section 1.

"DISABILITY" means disability as set forth in Section 22(e)(3) of the Code.

"EFFECTIVE DATE" means the date on which the Plan is approved by the Board of
Directors as set forth in Section 17.

"ELIGIBLE PERSON" shall have the meaning set forth in Section 4.

"EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as amended.

"FAIR MARKET VALUE" on any given date means the closing price per share of the
Stock on such date as reported by such registered national securities exchange
on which the Stock is listed, or, if the Stock is not listed on such an
exchange, as quoted on NASDAQ; provided, that, if there is no trading on such
date, Fair Market Value shall be deemed to be the closing price per share on the
last preceding date on which the Stock was traded. If the Stock is not listed on
any registered national securities exchange or quoted on NASDAQ, the Fair Market
Value of the Stock shall be determined in good faith by the Committee; provided,
however, that for purposes of a grant of any Award other than an Incentive Stock
Option, Fair Market Value shall be determined in a manner consistent with
Section 409A Authority.

"INCENTIVE STOCK OPTION" means any Stock Option designated and qualified as an
"incentive stock option" as defined in Section 422 of the Code.

"INDEPENDENT DIRECTOR" means any director who meets the independence requirement
of NASDAQ Marketplace Rule 4200(a)(15).

"MATURE SHARES" shall have the meaning set forth in Section 5.

"NON-EMPLOYEE DIRECTOR" means any director who: (i) is not currently an officer
of the Company or an Affiliate, or otherwise currently employed by the Company
or an Affiliate, (ii) does not receive compensation, either directly or
indirectly, from the Company or an Affiliate, for services rendered as a
consultant or in any capacity other than as a director, except for an amount
that does not exceed the dollar amount for which disclosure would be required
pursuant to Rule 404(a) of Regulation S-K promulgated by

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the SEC, (iii) does not possess an interest in any other transaction for which
disclosure would be required pursuant to Rule 404(a) of Regulation S-K, and (iv)
is not engaged in a business relationship for which disclosure would be required
pursuant to Rule 404(b) of Regulation S-K.

"NON-STATUTORY STOCK OPTION" means any Stock Option that is not an Incentive
Stock Option.

"NORMAL RETIREMENT" means retirement in good standing from active employment
with the Company and its Affiliates in accordance with the retirement policies
of the Company and its Affiliates then in effect.

"OPTION" or "STOCK OPTION" means any option to purchase shares of Stock granted
pursuant to Section 5.

"OUTSIDE DIRECTOR" means any director who (i) is not an employee of the Company
or of any "affiliated group," as such term is defined in Section 1504(a) of the
Code, which includes the Company (an "Affiliated Group Member"), (ii) is not a
former employee of the Company or any Affiliated Group Member who is receiving
compensation for prior services (other than benefits under a tax-qualified
retirement plan) during the Company's or any Affiliated Group Member's taxable
year, (iii) has not been an officer of the Company or any Affiliated Group
Member and (iv) does not receive remuneration from the Company or any Affiliated
Group Member, either directly or indirectly, in any capacity other than as a
director. "Outside Director" shall be determined in accordance with Section
162(m) of the Code and the Treasury regulations issued thereunder.

"PERFORMANCE SHARE AWARD" means an Award pursuant to Section 8.

"PLAN" shall have the meaning set forth in Section 1.

"RESTRICTED Stock Award" means an Award granted pursuant to Section 6.

"SEC" means the Securities and Exchange Commission or any successor authority.

"SECTION 409A AUTHORITY" means the requirements of paragraphs (a)(2), (a)(3),
and (a)(4) of Section 409A of the Code, as interpreted by IRS Notice 2005-1,
Prop. Regs. 1.409A-1, ET SEQ., and any further guidance issued by the Internal
Revenue Service.

"STOCK" means the common stock, $.001 par value per share, of the Company,
subject to adjustments pursuant to Section 3.

"STOCK APPRECIATION RIGHT" means an Award granted pursuant to Section 9.

"UNRESTRICTED STOCK AWARD" means Awards granted pursuant to Section 7.

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SECTION 2. ADMINISTRATION OF PLAN; COMMITTEE AUTHORITY TO SELECT PARTICIPANTS
AND DETERMINE AWARDS.

         (A) COMMITTEE. The Plan shall be administered by a committee of the
Board (the "Committee") consisting of not less than two (2) persons each of whom
qualifies as an Independent Director, an Outside Director and a Non-Employee
Director, but the authority and validity of any act taken or not taken by the
Committee shall not be affected if any person administering the Plan is not an
Independent Director, an Outside Director or a Non-Employee Director. Except as
specifically reserved to the Board under the terms of the Plan, the Committee
shall have full and final authority to operate, manage and administer the Plan
on behalf of the Company.

         (B) POWERS OF COMMITTEE. The Committee shall have the power and
authority to grant and modify Awards consistent with the terms of the Plan,
including the power and authority:

                         (i) to select the persons to whom Awards may from time
              to time be granted;

                         (ii) to determine the time or times of grant, and the
              extent, if any, of Incentive Stock Options, Non-Statutory Stock
              Options, Restricted Stock, Unrestricted Stock, Performance Shares
              and Stock Appreciation Rights, or any combination of the
              foregoing, granted to any one or more participants;

                         (iii) to determine the number of shares to be covered
              by any Award;

                         (iv) to determine and modify the terms and conditions,
              including restrictions, not inconsistent with the terms of the
              Plan, of any Award, which terms and conditions may differ among
              individual Awards and participants, and to approve the form of
              written instruments evidencing the Awards; provided, however,
              that, except as provided in Section 2(c), no such action shall
              materially adversely affect rights under any outstanding Award
              without the participant's consent;

                         (v) to accelerate the exercisability or vesting of all
              or any portion of any Award;

                         (vi) to extend the period in which any outstanding
              Stock Option or Stock Appreciation Right may be exercised; and

                         (vii) to adopt, alter and repeal such rules, guidelines
              and practices for administration of the Plan and for its own acts
              and proceedings as it shall deem advisable; to interpret the terms
              and provisions of the Plan and any Award (including related
              written instruments); to make all determinations it deems
              advisable for the administration of the Plan; to decide all
              disputes

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              arising in connection with the Plan; and to otherwise supervise
              the administration of the Plan.

All decisions and interpretations of the Committee shall be binding on all
persons, including the Company and Plan participants. Neither the Company nor
any member or former member of the Committee or the Board shall be liable for
any action or determination made in good faith with respect to this Plan.

         (C) SECTION 409A. Awards granted under the Plan are intended either to
be exempt from the rules of Section 409A of the Code or to satisfy those rules,
and the Plan and such Awards shall be construed accordingly. Granted Awards may
be modified at any time, in the Board's discretion, so as to increase the
likelihood of exemption from or compliance with the rules of Section 409A of the
Code. Notwithstanding the foregoing, neither the Company nor any member or
former member of the Committee or the Board shall have any liability if an Award
(or any portion thereof), whether prior to or subsequent to any such
modification that may be made, is determined to be subject to the provisions of
Section 409A of the Code.

SECTION 3. SHARES ISSUABLE UNDER THE PLAN; MERGERS; SUBSTITUTION.

         (A) SHARES ISSUABLE. The maximum number of shares of Stock which may be
issued in respect of Awards (including Stock Appreciation Rights) granted under
the Plan, subject to adjustment upon changes in capitalization of the Company as
provided in this Section 3, shall be 1,400,000 shares. For purposes of this
limitation, the shares of Stock underlying any Awards which are forfeited,
cancelled, reacquired by the Company or otherwise terminated (other than by
exercise), shares that are tendered in payment of the exercise price of any
Award and shares that are tendered or withheld for tax withholding obligations
shall be added back to the shares of Stock with respect to which Awards may be
granted under the Plan. Shares issued under the Plan may be authorized but
unissued shares or shares reacquired by the Company.

         (B) LIMITATION ON AWARDS. In no event may any Plan participant be
granted Awards (including Stock Appreciation Rights) with respect to more than
500,000 shares of Stock in any calendar year. The number of shares of Stock
relating to an Award granted to a Plan participant in a calendar year that is
subsequently forfeited, cancelled or otherwise terminated shall continue to
count toward the foregoing limitation in such calendar year. In addition, if the
exercise price of an Award is subsequently reduced, the transaction shall be
deemed a cancellation of the original Award and the grant of a new one so that
both transactions shall count toward the maximum shares issuable in the calendar
year of each respective transaction.

         (C) STOCK DIVIDENDS, MERGERS, ETC. In the event that after approval of
the Plan by the stockholders of the Company in accordance with Section 17, the
Company effects a stock dividend, stock split or similar change in
capitalization affecting the Stock, the Committee shall make appropriate
adjustments in (i) the number and kind of shares of stock or securities with
respect to which Awards may thereafter be granted

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(including without limitation the limitations set forth in Sections 3(a) and (b)
above), (ii) the number and kind of shares remaining subject to outstanding
Awards, and (iii) the option or purchase price in respect of such shares. In the
event of any merger, consolidation, dissolution or liquidation of the Company,
the Committee in its sole discretion may, as to any outstanding Awards, make
such substitution or adjustment in the aggregate number of shares reserved for
issuance under the Plan and in the number and purchase price (if any) of shares
subject to such Awards as it may determine and as may be permitted by the terms
of such transaction, or accelerate, amend or terminate such Awards upon such
terms and conditions as it shall provide (which, in the case of the termination
of the vested portion of any Award, shall require payment or other consideration
which the Committee deems equitable in the circumstances), subject, however, to
the provisions of Section 15. Unless the Committee determines otherwise, any
adjustments pursuant to this Section 3(c) shall be made on terms and conditions
consistent with Section 409A of the Code.

         (D) SUBSTITUTE AWARDS. The Committee may grant Awards under the Plan in
substitution for stock and stock based awards held by employees of another
corporation who concurrently become employees of the Company or an Affiliate as
the result of a merger or consolidation of the employing corporation with the
Company or an Affiliate or the acquisition by the Company or an Affiliate of
property or stock of the employing corporation. The Committee may direct that
the substitute awards be granted on such terms and conditions as the Committee
considers appropriate in the circumstances. Unless the Committee determines
otherwise, any substitutions pursuant to this Section 3(d) shall be made on
terms and conditions consistent with Section 409A of the Code.

SECTION 4. ELIGIBILITY.

         Awards may be granted to officers, directors and employees of, and
consultants and advisers to, the Company or its Affiliates ("Eligible Persons").

SECTION 5. STOCK OPTIONS.

         The Committee may grant to Eligible Persons options to purchase Stock.
Any Stock Option granted under the Plan shall be in such form as the Committee
may from time to time approve.

         Stock Options granted under the Plan may be either Incentive Stock
Options (subject to compliance with applicable law) or Non-Statutory Stock
Options. Unless otherwise so designated, an Option shall be a Non-Statutory
Stock Option. To the extent that any option does not qualify as an Incentive
Stock Option, it shall constitute a Non-Statutory Stock Option. Neither the
Company nor any member or former member of the Committee or the Board shall have
any liability if an Option (or any portion thereof) that is intended to be an
Incentive Stock Option is determined not to be a Non-Statutory Option
(including, without limitation, due to a determination that the exercise of the
Option was less than the Fair Market Value of the Stock subject to the

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Option as of the grant date).

         No Incentive Stock Option shall be granted under the Plan after the
tenth anniversary of the date of adoption of the Plan by the Board.

         Each Non-Employee Director shall be automatically granted on the date
of the Company's annual meeting of stockholders, a Non-Statutory Stock Option to
purchase 10,000 shares of Stock at an exercise price per share equal to no less
than the Fair Market Value of the Stock on the date of grant, such options to
vest over three years on the anniversary of the date of grant at the rate of
33.33% per year until fully vested.

         The Committee may also grant additional Non-Statutory Stock Options to
purchase a number of shares of Stock to be determined by the Committee in
recognition of services provided by a Non-Employee Director in his or her
capacity as a director, provided that such grants are in compliance with the
requirements of Rule 16b-3, as promulgated under the Securities Exchange Act of
1934, as amended from time to time.

         The Committee in its discretion may determine the effective date of
Stock Options, provided, however, that grants of Incentive Stock Options shall
be made only to persons who are, on the effective date of the grant, employees
of the Company or an Affiliate. Stock Options granted pursuant to this Section 5
shall contain such additional terms and conditions, not inconsistent with the
terms of the Plan, as the Committee shall deem desirable.

         (A) EXERCISE PRICE. The exercise price per share for the Stock covered
by a Stock Option granted pursuant to this Section 5 shall be determined by the
Committee at the time of grant but shall be not less than one hundred percent
(100%) of Fair Market Value on the date of grant. If an employee owns or is
deemed to own (by reason of the attribution rules applicable under Section
424(d) of the Code) more than ten percent (10%) of the combined voting power of
all classes of stock of the Company or any subsidiary or parent corporation and
an Incentive Stock Option is granted to such employee, the option price shall be
not less than one hundred ten percent (110%) of Fair Market Value on the date of
grant.

         (B) OPTION TERM. The term of each Stock Option shall be fixed by the
Committee, but no Incentive Stock Option shall be exercisable more than ten (10)
years after the date the option is granted. If an employee owns or is deemed to
own (by reason of the attribution rules of Section 424(d) of the Code) more than
ten percent (10%) of the combined voting power of all classes of stock of the
Company or any subsidiary or parent corporation and an Incentive Stock Option is
granted to such employee, the term of such option shall be no more than five (5)
years from the date of grant.

         (C) EXERCISABILITY; RIGHTS OF A SHAREHOLDER. Stock Options shall become
vested and exercisable at such time or times, whether or not in installments, as
shall be determined by the Committee. The Committee, in its discretion, may
accelerate

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the exercisability of all or any portion of any Stock Option only in
circumstances involving (i) a Change of Control of the Company, (ii) undue
hardship, including, but not limited to, death or disability of the option
holder, and (iii) a severance arrangement with a departing option holder. An
optionee shall have the rights of a shareholder only as to shares acquired upon
the exercise of a Stock Option and not as to unexercised Stock Options.

         (D) METHOD OF EXERCISE. Stock Options may be exercised in whole or in
part, by delivering written notice of exercise to the Company, specifying the
number of shares to be purchased. Payment of the purchase price may be made by
delivery of cash or bank check or other instrument acceptable to the Committee
in an amount equal to the exercise price of such Options, or, to the extent
provided in the applicable Option Agreement, by one or more of the following
methods:

                         (i) by delivery to the Company of shares of Stock of
              the Company that either have been purchased by the optionee on the
              open market, or have been beneficially owned by the optionee for a
              period of at least six months and are not then subject to
              restriction under any Company plan ("Mature Shares"); such
              surrendered shares shall have a Fair Market Value equal in amount
              to the exercise price of the Options being exercised; or

                         (ii) a personal recourse note issued by the optionee to
              the Company in a principal amount equal to such aggregate exercise
              price and with such other terms, including interest rate and
              maturity, as the Company may determine in its discretion;
              provided, however, that the interest rate borne by such note shall
              not be less than the lowest applicable federal rate, as defined in
              Section 1274(d) of the Code; or

                         (iii) if the class of Stock is registered under the
              Exchange Act at such time, by delivery to the Company of a
              properly executed exercise notice along with irrevocable
              instructions to a broker to deliver promptly to the Company cash
              or a check payable and acceptable to the Company for the purchase
              price; provided that in the event that the optionee chooses to pay
              the purchase price as so provided, the optionee and the broker
              shall comply with such procedures and enter into such agreements
              of indemnity and other agreements as the Committee shall prescribe
              as a condition of such payment procedure (including, in the case
              of an optionee who is an executive officer of the Company, such
              procedures and agreements as the Committee deems appropriate in
              order to avoid any extension of credit in the form of a personal
              loan to such officer). The Company need not act upon such exercise
              notice until the Company receives full payment of the exercise
              price; or

                         (iv) by reducing the number of Option shares otherwise
              issuable to the optionee upon exercise of the Option by a number
              of shares of Common Stock having a Fair Market Value equal to such
              aggregate exercise price;

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              provided, however, that the optionee  otherwise holds an equal
              number of Mature Shares; or

                         (v) by any combination of such methods of payment.

The delivery of certificates representing shares of Stock to be purchased
pursuant to the exercise of a Stock Option will be contingent upon receipt from
the Optionee (or a purchaser acting in his stead in accordance with the
provisions of the Stock Option) by the Company of the full purchase price for
such shares and the fulfillment of any other requirements contained in the Stock
Option or imposed by applicable law.

                  (E) NON-TRANSFERABILITY OF OPTIONS. Except as the Committee
may provide with respect to a Non-Statutory Stock Option, no Stock Option shall
be transferable other than by will or by the laws of descent and distribution
and all Stock Options shall be exercisable, during the optionee's lifetime, only
by the optionee.

                  (F) ANNUAL LIMIT ON INCENTIVE STOCK OPTIONS. To the extent
required for "incentive stock option" treatment under Section 422 of the Code,
the aggregate Fair Market Value (determined as of the time of grant) of the
Stock with respect to which Incentive Stock Options granted under this Plan and
any other plan of the Company or its Affiliates become exercisable for the first
time by an optionee during any calendar year shall not exceed $100,000.

                  (G) LOCKUP AGREEMENT. Each Option shall provide that the
optionee shall agree for a period of time from the effective date of any
registration of securities of the Company (upon request of the Company or the
underwriters managing any underwritten offering of the Company's securities) not
to sell, make any short sale of, loan, grant any option for the purchase of, or
otherwise dispose of, any shares issued pursuant to the exercise of such Option,
without the prior written consent of the Company or such underwriters, as the
case may be.

SECTION 6. RESTRICTED STOCK AWARDS.

                   (A) NATURE OF RESTRICTED STOCK AWARD. The Committee in its
discretion may grant Restricted Stock Awards to any Eligible Person, entitling
the recipient to acquire, for such purchase price, if any, as may be determined
by the Committee, shares of Stock subject to such restrictions and conditions as
the Committee may determine at the time of grant ("Restricted Stock"), including
continued employment and/or achievement of pre-established performance goals and
objectives.

                  (B) ACCEPTANCE OF AWARD. A participant who is granted a
Restricted Stock Award shall have no rights with respect to such Award unless
the participant shall have accepted the Award within sixty (60) days (or such
shorter date as the Committee may specify) following the award date by making
payment to the Company of the specified purchase price, if any, of the shares
covered by the Award and by executing and

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delivering to the Company a written instrument that sets forth the terms and
conditions applicable to the Restricted Stock in such form as the Committee
shall determine.

                  (C) RIGHTS AS A SHAREHOLDER. Upon complying with Section 6(b)
above, a participant shall have all the rights of a shareholder with respect to
the Restricted Stock, including voting and dividend rights, subject to
non-transferability restrictions and Company repurchase or forfeiture rights
described in this Section 6 and subject to such other conditions contained in
the written instrument evidencing the Restricted Award. Unless the Committee
shall otherwise determine, certificates evidencing shares of Restricted Stock
shall remain in the possession of the Company until such shares are vested as
provided in Section 6(e) below.

                  (D) RESTRICTIONS. Shares of Restricted Stock may not be sold,
assigned, transferred, pledged or otherwise encumbered or disposed of except as
specifically provided herein. In the event of termination of employment by the
Company and its Affiliates for any reason (including death, Disability, Normal
Retirement and for Cause), the Company shall have the right, at the discretion
of the Committee, to repurchase shares of Restricted Stock which have not then
vested at their purchase price, or to require forfeiture of such shares to the
Company if acquired at no cost, from the participant or the participant's legal
representative. The Company must exercise such right of repurchase or forfeiture
within ninety (90) days following such termination of employment (unless
otherwise specified in the written instrument evidencing the Restricted Stock
Award).

                  (E) VESTING OF RESTRICTED STOCK. The Committee at the time of
grant shall specify the date or dates and/or the attainment of pre-established
performance goals, objectives and other conditions on which the
non-transferability of the Restricted Stock and the Company's right of
repurchase or forfeiture shall lapse. Subsequent to such date or dates and/or
the attainment of such pre-established performance goals, objectives and other
conditions, the shares on which all restrictions have lapsed shall no longer be
Restricted Stock and shall be deemed "vested." Subject to Section 13, the
Committee, in its discretion, may accelerate the exercisability of all or any
portion of any Restricted Stock Award only in circumstances involving (i) a
Change of Control of the Company, (ii) undue hardship, including, but not
limited to, death or disability of the Restricted Stock Award holder, and (iii)
a severance arrangement with a departing Restricted Stock Award holder.

                  (F) WAIVER, DEFERRAL AND REINVESTMENT OF DIVIDENDS. The
written instrument evidencing the Restricted Stock Award may require or permit
the immediate payment, waiver, deferral or investment of dividends paid on the
Restricted Stock.

SECTION 7. UNRESTRICTED STOCK AWARDS.

                  (A) GRANT OR SALE OF UNRESTRICTED STOCK. The Committee in its
discretion may grant or sell to any Eligible Person shares of Stock free of any
restrictions under the Plan ("Unrestricted Stock") at a purchase price
determined by the Committee.

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Shares of Unrestricted Stock may be granted or sold as described in the
preceding sentence in respect of past services or other valid consideration.

                  (B) RESTRICTIONS ON TRANSFERS. The right to receive
unrestricted Stock may not be sold, assigned, transferred, pledged or otherwise
encumbered, other than by will or the laws of descent and distribution.

SECTION 8. PERFORMANCE SHARE AWARDS.

         A Performance Share Award is an award entitling the recipient to
acquire shares of Stock upon the attainment of specified performance goals. The
Committee may make Performance Share Awards independent of or in connection with
the granting of any other Award under the Plan. Performance Share Awards may be
granted under the Plan to any Eligible Person. The Committee in its discretion
shall determine whether and to whom Performance Share Awards shall be made, the
performance goals applicable under each such Award (which may include, without
limitation, continued employment by the recipient or a specified achievement by
the recipient, the Company or any business unit of the Company), the periods
during which performance is to be measured, and all other limitations and
conditions applicable to the Award or the Stock issuable thereunder.

SECTION 9. STOCK APPRECIATION RIGHTS.

         The Committee in its discretion may grant Stock Appreciation Rights to
any Eligible Person (i) alone, or (ii) simultaneously with the grant of a Stock
Option and in conjunction therewith or in the alternative thereto. A Stock
Appreciation Right shall entitle the participant upon exercise thereof to
receive from the Company, upon written request to the Company at its principal
offices, a number of shares of Stock (with or without restrictions as to
substantial risk of forfeiture and transferability, as determined by the
Committee in its sole discretion), an amount of cash, or any combination of
Stock and cash, as specified in such request (but subject to the approval of the
Committee in its sole discretion, at any time up to and including the time of
payment, as to the making of any cash payment), having an aggregate Fair Market
Value equal to the product of (a) the excess of Fair Market Value, on the date
of such request, over the exercise price per share of Stock specified in such
Stock Appreciation Right or its related Option (which exercise price shall be
not less than one hundred percent (100%) of Fair Market Value on the date of
grant), multiplied by (b) the number of shares of Stock for which such Stock
Appreciation Right shall be exercised. Notwithstanding the foregoing, the
Committee may specify at the time of grant of any Stock Appreciation Right that
such Stock Appreciation Right may be exercisable solely for cash and not for
Stock.

SECTION 10. TERMINATION OF STOCK OPTIONS AND STOCK APPRECIATION RIGHTS.

                  (A)    INCENTIVE STOCK OPTIONS:

                         (I) TERMINATION BY DEATH. If any participant's
              employment by the Company and its Affiliates terminates by reason
              of death, any Incentive

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              Stock Option owned by such participant may thereafter be
              exercised to the extent exercisable at the date of death, by the
              legal representative or legatee of the participant, for a period
              of one year from the date of death, or until the expiration of
              the stated term of the Incentive Stock Option, if earlier.

                         (II) TERMINATION BY REASON OF DISABILITY OR NORMAL
               RETIREMENT.

                               (A) Any Incentive Stock Option held by a
                  participant whose employment by the Company and its Affiliates
                  has terminated by reason of Disability may thereafter be
                  exercised, to the extent it was exercisable at the time of
                  such termination, for a period of one year from the date of
                  such termination of employment, or until the expiration of the
                  stated term of the Option, if earlier.

                               (B) Any Incentive Stock Option held by a
                  participant whose employment by the Company and its Affiliates
                  has terminated by reason of Normal Retirement may thereafter
                  be exercised, to the extent it was exercisable at the time of
                  such termination, for a period of ninety (90) days (or such
                  longer period as the Committee shall specify at any time) from
                  the date of such termination of employment, or until the
                  expiration of the stated term of the Option, if earlier.

                               (C) The Committee shall have sole authority and
                  discretion to determine whether a participant's employment has
                  been terminated by reason of Disability or Normal Retirement.

                         (III) TERMINATION FOR CAUSE. If any participant's
              employment by the Company and its Affiliates has been terminated
              for Cause, any Incentive Stock Option held by such participant
              shall immediately terminate and be of no further force and effect;
              provided, however, that the Committee may, in its sole discretion,
              provide that such Option can be exercised for a period of up to
              thirty (30) days from the date of termination of employment or
              until the expiration of the stated term of the Option, if earlier.

                         (IV) OTHER TERMINATION. Unless otherwise determined by
              the Committee, if a participant's employment by the Company and
              its Affiliates terminates for any reason other than death,
              Disability, Normal Retirement or for Cause, any Incentive Stock
              Option held by such participant may thereafter be exercised, to
              the extent it was exercisable on the date of termination of
              employment, for three (3) months (or such other period as the
              Committee shall specify) from the date of termination of
              employment or until the expiration of the stated term of the
              Option, if earlier.

                  (B) NON-STATUTORY STOCK OPTIONS AND STOCK APPRECIATION RIGHTS.
Any Non-Statutory Stock Option or Stock Appreciation Right granted under the
Plan

                                       12
<PAGE>

shall contain such terms and conditions with respect to its termination as
the Committee, in its discretion, may from time to time determine.

SECTION 11. TAX WITHHOLDING.

                  (A) PAYMENT BY PARTICIPANT. Each participant shall, no later
than the date as of which the value of an Award or of any Stock or other amounts
received thereunder first becomes includable in the gross income of the
participant for Federal income tax purposes, pay to the Company, or make
arrangements satisfactory to the Committee regarding payment of any Federal,
state, local and/or payroll taxes of any kind required by law to be withheld
with respect to such income. The Company and its Affiliates shall, to the extent
permitted by law, have the right to deduct any such taxes from any payment of
any kind otherwise due to the participant.

                  (B) PAYMENT IN SHARES. A Participant may elect, with the
consent of the Committee, to have such tax withholding obligation satisfied, in
whole or in part, by (i) authorizing the Company to withhold from shares of
Stock to be issued pursuant to an Award a number of shares with an aggregate
Fair Market Value (as of the date the withholding is effected) that would
satisfy the minimum withholding amount due with respect to such Award, or (ii)
delivering to the Company a number of Mature Shares of Stock with an aggregate
Fair Market Value (as of the date the withholding is effected) that would
satisfy the minimum withholding amount due.

                  (C) NOTICE OF DISQUALIFYING DISPOSITION. Each holder of an
Incentive Option shall agree to notify the Company in writing immediately after
making a disqualifying disposition (as defined in Section 421(b) of the Code) of
any Stock purchased upon exercise of an Incentive Stock Option.

SECTION 12.         TRANSFER AND LEAVE OF ABSENCE.

         For purposes of the Plan, the following events shall not be deemed a
termination of employment:

         (a)    a transfer to the employment of the Company from an Affiliate or
                from the Company to an Affiliate, or from one Affiliate to
                another;

         (b)    an approved leave of absence for military service or sickness,
                or for any other purpose approved by the Company, if the
                employee's right to re-employment is guaranteed either by a
                statute or by contract or under the policy pursuant to which the
                leave of absence was granted or if the Committee otherwise so
                provides in writing.

SECTION 13. AMENDMENTS AND TERMINATION.

         The Board may at any time amend or discontinue the Plan and the
Committee may at any time amend or cancel any outstanding Award (or provide
substitute Awards at

                                       13
<PAGE>

the same or reduced exercise or purchase price or with no exercise or purchase
price, but such price, if any, must satisfy the requirements which would apply
to the substitute or amended Award if it were then initially granted under this
Plan) for the purpose of satisfying changes in law or for any other lawful
purpose, but, except as provided in Section 2(c), no such action shall
materially adversely affect rights under any outstanding Award without the
holder's consent. In addition, no amendment to this Plan shall modify any
outstanding Award except to the extent that the Board shall determine that such
modification to an outstanding Award shall not be considered to be a material
modification.

         This Plan shall terminate as of the tenth anniversary of its Effective
Date. The Board may terminate this Plan at any earlier time for any reason. No
Award may be granted after the Plan has been terminated. No Award granted while
this Plan is in effect shall be altered or impaired by termination of this Plan,
except upon the consent of the holder of such Award. The power of the Committee
to construe and interpret this Plan and the Awards granted prior to the
termination of this Plan shall continue after such termination.

SECTION 14. STATUS OF PLAN.

         With respect to the portion of any Award which has not been exercised
and any payments in cash, Stock or other consideration not received by a
participant, a participant shall have no rights greater than those of a general
creditor of the Company unless the Committee shall otherwise expressly determine
in connection with any Award or Awards. In its sole discretion, the Committee
may authorize the creation of trusts or other arrangements to meet the Company's
obligations to deliver Stock or make payments with respect to Awards hereunder,
provided that the existence of such trusts or other arrangements is consistent
with the provision of the foregoing sentence.

SECTION 15. CHANGE OF CONTROL PROVISIONS.

                  (a) Upon the occurrence of a Change of Control as defined in
this Section 15:

                         (i) subject to the provisions of clause (iii) below,
              after the effective date of such Change of Control, each holder of
              an outstanding Stock Option, Restricted Stock Award, Performance
              Share Award or Stock Appreciation Right shall be entitled, upon
              exercise of such Award, to receive, in lieu of shares of Stock (or
              consideration based upon the Fair Market Value of Stock), shares
              of such stock or other securities, cash or property (or
              consideration based upon shares of such stock or other securities,
              cash or property) as the holders of shares of Stock received in
              connection with the Change of Control;

                         (ii) the Committee may accelerate, fully or in part,
              the time for exercise of, and waive any or all conditions and
              restrictions on, each

                                       14
<PAGE>

              unexercised and unexpired Stock Option, Restricted Stock Award,
              Performance Share Award and Stock Appreciation Right, effective
              upon a date prior or subsequent to the effective date of such
              Change of Control, as specified by the Committee; or

                         (iii) each outstanding Stock Option, Restricted Stock
              Award, Performance Share Award and Stock Appreciation Right may be
              cancelled by the Committee as of the effective date of any such
              Change of Control provided that (x) prior written notice of such
              cancellation shall be given to each holder of such an Award and
              (y) each holder of such an Award shall have the right to exercise
              such Award to the extent that the same is then exercisable or, in
              full, if the Committee shall have accelerated the time for
              exercise of all such unexercised and unexpired Awards, during the
              thirty (30) day period preceding the effective date of such Change
              of Control.

Unless the Committee determines otherwise, the foregoing actions shall be taken,
if at all, on terms and conditions consistent with Section 409A of the Code.

                  (b) "Change of Control" shall mean the occurrence of any one
of the following events:

                         (i) any "person" (as such term is used in Sections
              13(d) and 14(d)(2) of the Exchange Act) becomes, after the
              Effective Date of this Plan, a "beneficial owner" (as such term is
              defined in Rule 13d-3 promulgated under the Exchange Act) (other
              than the Company, any trustee or other fiduciary holding
              securities under an employee benefit plan of the Company, or any
              corporation owned, directly or indirectly, by the stockholders of
              the Company in substantially the same proportions as their
              ownership of stock of the Company), directly or indirectly, of
              securities of the Company representing fifty percent (50%) or more
              of the combined voting power of the Company's then outstanding
              securities (other than as a result of (i) an acquisition of
              securities directly from the Company or (ii) an acquisition of
              securities by the Company which by reducing the securities
              outstanding increases the proportionate voting power represented
              by the securities owned by any such person to fifty percent (50%)
              or more of the combined voting power of the Company's then
              outstanding securities); or

                         (ii) the stockholders of the Company approve a merger
              or consolidation of the Company with any other corporation or
              other entity, other than a merger or consolidation which would
              result in the voting securities of the Company outstanding
              immediately prior thereto continuing to represent (either by
              remaining outstanding or by being converted into voting securities
              of the surviving entity) more than fifty percent (50%) of the
              combined voting power of the voting securities of the Company or
              such surviving entity outstanding immediately after such merger or
              consolidation; or

                                       15

<PAGE>

                         (iii) the stockholders of the Company approve a plan of
              complete liquidation of the Company or an agreement for the sale
              or disposition by the Company of all or substantially all of the
              Company's assets.

SECTION 16. GENERAL PROVISIONS.

                   (A) NO DISTRIBUTION; COMPLIANCE WITH LEGAL REQUIREMENTS. The
Committee may require each person acquiring shares pursuant to an Award to
represent to and agree with the Company in writing that such person is acquiring
the shares without a view to distribution thereof. No shares of Stock shall be
issued pursuant to an Award until all applicable securities laws and other legal
and stock exchange requirements have been satisfied. The Committee may require
the placing of such stop orders and restrictive legends on certificates for
Stock and Awards as it deems appropriate.

                  (B) DELIVERY OF STOCK CERTIFICATES. Delivery of stock
certificates to participants under this Plan shall be deemed effected for all
purposes when the Company or a stock transfer agent of the Company shall have
delivered such certificates in the United States mail, addressed to the
participant, at the participant's last known address on file with the Company.

                  (C) OTHER COMPENSATION ARRANGEMENTS; NO EMPLOYMENT RIGHTS.
Nothing contained in this Plan shall prevent the Board from adopting other or
additional compensation arrangements, including trusts, subject to stockholder
approval if such approval is required; and such arrangements may be either
generally applicable or applicable only in specific cases. The adoption of the
Plan or any Award under the Plan does not confer upon any employee any right to
continued employment with the Company or any Affiliate.

                  (D) CERTAIN INDEBTEDNESS TO THE COMPANY. No Option or other
Award may be exercised at any time after the Committee has determined, in good
faith, that the participant is indebted to the Company or any Affiliate for
advances of salary, advances of expenses, recoverable draws or other amounts
unless and until either (a) such indebtedness is satisfied in full or (b) such
condition is waived by the Committee. The period during which any Option or
other Award may by its terms be exercised shall not be extended during any
period in which the participant is prohibited from such exercise by the
preceding sentence, and the neither Company nor any member or former member of
the Committee or the Board shall have any if any Option or other Award expires
unexercised in whole or in part during such period or if any Option that is
intended to be an Incentive Stock Option is deemed to be a Non-Statutory Stock
Option because such Option is not exercised within three months after the
termination of the participant's employment with the Company or an Affiliate.

SECTION 17. EFFECTIVE DATE OF PLAN.

         This Plan shall become effective upon its adoption by the Company's
Board of Directors. If the Plan shall not be approved by the shareholders of the
Company within

                                       16
<PAGE>

twelve months following its adoption, this Plan shall terminate and be of no
further force or effect.

SECTION 18. GOVERNING LAW.

         This Plan shall be governed by, and construed and enforced in
accordance with, the substantive laws of The Commonwealth of Massachusetts
without regard to its principles of conflicts of laws.

                            ------------------------

This Amended and Restated Stock Incentive Plan was approved by the Board of
Directors of the Company on August 18, 2006, and was approved by the
stockholders of the Company on September 18, 2006.

                                       17EXHIBIT 10.34
                                                                   -------------

                  LEAD DOG DIGITAL, INC. 2001 STOCK OPTION PLAN

   1.    PURPOSE OF THE PLAN.

         This 2001 Stock Option Plan (the "Plan") is intended as an incentive,
to retain in the employ of and as directors, consultants and advisors to LEAD
DOG DIGITAL, INC., a New York corporation (the "Company") and any Subsidiary of
the Company, within the meaning of Section 424(f) of the United States Internal
Revenue Code of 1986, as amended (the "Code"), persons of training, experience
and ability, to attract new employees, directors, consultants and advisors whose
services are considered valuable, to encourage the sense of proprietorship and
to stimulate the active interest of such persons in the development and
financial success of the Company and its Subsidiaries.

         It is further intended that certain options granted pursuant to the
Plan shall constitute incentive stock options within the meaning of Section 422
of the Code (the "Incentive Options") while certain other options granted
pursuant to the Plan shall be nonqualified stock options (the "Nonqualified
Options"). Incentive Options and Nonqualified Options are hereinafter referred
to collectively as "Options."

   2.    ADMINISTRATION OF THE PLAN.

         The Board of Directors of the Company (the "Board") shall appoint and
maintain as administrator of the Plan a Committee (the "Committee") consisting
of two or more directors, which shall serve at the pleasure of the Board. The
Committee, subject to Sections 3 and 5 hereof, shall have full power and
authority to designate recipients of Options, to determine the terms and
conditions of respective Option agreements (which need not be identical) and to
interpret the provisions and supervise the administration of the Plan. The
Committee shall have the authority, without limitation, to designate which
Options granted under the Plan shall be Incentive Options and which shall be
Nonqualified Options. To the extent any Option does not qualify as an Incentive
Option, it shall constitute a separate Nonqualified Option.

         Subject to the provisions of the Plan, the Committee shall interpret
the Plan and all Options granted under the Plan, shall make such rules as it
deems necessary for the proper administration of the Plan, shall make all other
determinations necessary or advisable for the administration of the Plan and
shall correct any defects or supply any omission or reconcile any inconsistency
in the Plan or in any Options granted under the Plan in the manner and to the
extent that the Committee deems desirable to carry into effect the Plan or any
Options. The act or determination of a majority of the Committee shall be the
act or determination of the Committee and any decision reduced to writing and
signed by all of the members of the Committee shall be fully effective as if it
had been made by a majority at a meeting duly held. Subject to the provisions of
the Plan, any action taken or determination made by the Committee pursuant to
this and the other Sections of the Plan shall be conclusive on all parties.
<PAGE>

         In the event that for any reason the Committee is unable to act or if
there shall be no such Committee, then the Plan shall be administered by the
Board, and references herein to the Committee (except in the proviso to this
sentence) shall be deemed to be references to the Board.

   3.    DESIGNATION OF OPTIONEES.

         The persons eligible for participation in the Plan as recipients of
Options (the "Optionees") shall include employees, officers and directors of,
and consultants and advisors to, the Company or any Subsidiary; provided that
Incentive Options may only be granted to employees of the Company and the
Subsidiaries. In selecting Optionees, and in determining the number of shares to
be covered by each Option granted to Optionees, the Committee may consider the
office or position held by the Optionee or the Optionee's relationship to the
Company, the Optionee's degree of responsibility for and contribution to the
growth and success of the Company or any Subsidiary, the Optionee's length of
service, age, promotions, potential and any other factors that the Committee may
consider relevant. An Optionee who has been granted an Option hereunder may be
granted an additional Option or Options, if the Committee shall so determine.

   4.    STOCK RESERVED FOR THE PLAN.

         Subject to adjustment as provided in Section 7 hereof, a total of 1
million shares of the Company's Common Stock, $0.001 par value per share (the
"Stock"), shall be subject to the Plan. The shares of Stock subject to the Plan
shall consist of unissued shares or previously issued shares held by any
Subsidiary of the Company, and such amount of shares of Stock shall be and is
hereby reserved for such purpose. Any of such shares of Stock that may remain
unsold and that are not subject to outstanding Options at the termination of the
Plan shall cease to be reserved for the purposes of the Plan, but until
termination of the Plan the Company shall at all times reserve a sufficient
number of shares of Stock to meet the requirements of the Plan. Should any
Option expire or be canceled prior to its exercise in full or should the number
of shares of Stock to be delivered upon the exercise in full of an Option be
reduced for any reason, the shares of Stock theretofore subject to such Option
may be subject to future Options under the Plan.

   5.    TERMS AND CONDITIONS OF OPTIONS.

         Options granted under the Plan shall be subject to the following
conditions and shall contain such additional terms and conditions, not
inconsistent with the terms of the Plan, as the Committee shall deem desirable:

         (a) Option Price. The purchase price of each share of Stock purchasable
under an Incentive Option shall be determined by the Committee at the time of
grant, but shall not be less than 100% of the Fair Market Value (as defined
below) of such share of Stock on the date the Option is granted; provided,
however, that with respect to an Optionee who, at the time such Incentive Option
is granted, owns (within the meaning of Section 424(d) of the Code) more than
10% of the total combined voting power of all classes of stock of the Company or
of any Subsidiary, the purchase price per share of Stock shall be at least 110%
of the Fair Market Value per share of Stock on the date of grant. The purchase
price of each share of Stock purchasable under a Nonqualified Option shall not
be less than 50% of the Fair Market Value of such share of Stock on the date the
Option is granted. The exercise price for each Option shall be subject to
adjustment as provided in Section 7 below. "Fair Market Value" shall be
determined by the Committee in a manner consistent with the provisions of the
Code. Anything in this Section 5(a) to the contrary notwithstanding, in no event
shall the purchase price of a share of Stock be less than the minimum price
permitted under
<PAGE>

the rules and policies of any national securities exchange on which the shares
of Stock are listed.

         (b) Option Term. The term of each Option shall be fixed by the
Committee, but no Option shall be exercisable more than ten years after the date
such Option is granted and in the case of an Incentive Option granted to an
Optionee who, at the time such Incentive Option is granted, owns (within the
meaning of Section 424(d) of the Code) more than 10% of the total combined
voting power of all classes of stock of the Company or of any Subsidiary, no
such Incentive Option shall be exercisable more than five years after the date
such Incentive Option is granted.

         (c) Exercisability. Subject to Section 5(j) hereof, Options shall be
exercisable at such time or times and subject to such terms and conditions as
shall be determined by the Committee at the time of grant.

             Upon the occurrence of a "Change in Control" (as hereinafter
defined), the Committee may accelerate the vesting and exercisability of
outstanding Options, in whole or in part, as determined by the Committee in its
sole discretion. In its sole discretion, the Committee may also determine that,
upon the occurrence of a Change in Control, each outstanding Option shall
terminate within a specified number of days after notice to the Optionee
thereunder, and each such Optionee shall receive, with respect to each share of
Company Stock subject to such Option, an amount equal to the excess of the Fair
Market Value of such shares immediately prior to such Change in Control over the
exercise price per share of such Option; such amount shall be payable in cash,
in one or more kinds of property (including the property, if any, payable in the
transaction) or a combination thereof, as the Committee shall determine in its
sole discretion.

             For purposes of the Plan, a Change in Control shall be deemed to
have occurred if:

             (i) the Company shall be merged or consolidated with another
corporation, unless as a result of such merger or consolidation more than 50% of
the outstanding voting securities of the surviving or resulting corporation
shall be owned in the aggregate by the shareholders of the Company (as of the
time immediately prior to such transaction), any employee benefit plan of the
Company or its Subsidiaries, and their affiliates;

             (ii) the Company shall sell substantially all of its assets to
another corporation that is not wholly owned by the Company, unless as a result
of such sale more than 50% of such assets shall be owned in the aggregate by the
shareholders of the Company (as of the time immediately prior to such
transaction), any employee benefit plan of the Company or its Subsidiaries and
their affiliates; or

             (ii) a Person (as defined below) shall acquire 50% or more of the
outstanding voting securities of the Company (whether directly, indirectly,
beneficially or of record), unless as a result of such acquisition more than 50%
of the outstanding voting securities of the surviving or resulting corporation
shall be owned in the aggregate by the shareholders of the Company (as of the
time immediately prior to the first acquisition of such securities by such
Person), any employee benefit plan of the Company or its Subsidiaries, and their
affiliates.

         For purposes of this Section 5(c), ownership of voting securities shall
take into
<PAGE>

account and shall include ownership as determined by applying the provisions of
Rule 13d-3(d)(I)(i) (as in effect on the date hereof) under the Securities
Exchange Act of 1934, as amended. In addition, for such purposes, "Person" shall
have the meaning given in Section 3(a)(9) of the Exchange Act, as modified and
used in Sections 13(d) and 14(d) thereof; however, a Person shall not include
(A) the Company or any of its Subsidiaries; (B) a trustee or other fiduciary
holding securities under an employee benefit plan of the Company or any of its
Subsidiaries; (C) an underwriter temporarily holding securities pursuant to an
offering of such securities; or (D) a corporation owned, directly or indirectly,
by the shareholders of the Company in substantially the same proportion as their
ownership of stock of the Company.

         (d) Method of Exercise. Options to the extent then exercisable may be
exercised in whole or in part at any time during the option period, by giving
written notice to the Company specifying the number of shares of Stock to be
purchased, accompanied by payment in full of the purchase price, in cash, or by
check or such other instrument as may be acceptable to the Committee. As
determined by the Committee, in its sole discretion, at or after grant, payment
in full or in part may be made at the election of the Optionee (i) in the form
of Stock owned by the Optionee (based on the Fair Market Value of the Stock on
the day before the Option is exercised) which is not the subject of any pledge
or security interest, (ii) in the form of shares of Stock withheld by the
Company from the shares of Stock otherwise to be received with such withheld
shares of Stock having a Fair Market Value on the date of exercise equal to the
exercise price of the Option, or (iii) by a combination of the foregoing,
provided that the combined value of all cash and cash equivalents and the Fair
Market Value of any shares surrendered to the Company is at least equal to such
exercise price and except with respect to (ii) above, such method of payment
will not cause a disqualifying disposition of all or a portion of the Stock
received upon exercise of an Incentive Option. An Optionee shall have the right
to dividends and other rights of a stockholder with respect to shares of Stock
purchased upon exercise of an Option at such time as the Optionee has given
written notice of exercise and has paid in full for such shares and (ii) has
satisfied such conditions that may be imposed by the Company with respect to the
withholding of taxes.

         (e) Non-transferability of Options. Options are not transferable and
may be exercised solely by the Optionee during his lifetime or after his death
by the person or persons entitled thereto under his will or the laws of descent
and distribution. The Committee, in its sole discretion, may permit a transfer
of a Nonqualified Option to (i) a trust for the benefit of the Optionee or (ii)
a member of the Optionee's immediate family (or a trust for his or her benefit).
Any attempt to transfer, assign, pledge or otherwise dispose of, or to subject
to execution, attachment or similar process, any Option contrary to the
provisions hereof shall be void and ineffective and shall give no right to the
purported transferee.

         (f) Termination by Death. Unless otherwise determined by the Committee
at grant, if any Optionee's employment with or service to the Company or any
Subsidiary terminates by reason of death, the Option may thereafter be
exercised, to the extent then exercisable (or on such accelerated basis as the
Committee shall determine at or after grant), by the legal representative of the
estate or by the legatee of the Optionee under the will of the Optionee, for a
period of one year after the date of such death or until the expiration of the
stated term of such Option as provided under the Plan, whichever period is
shorter.
<PAGE>

         (g) Termination by Reason of Disability. Unless otherwise determined by
the Committee at grant, if any Optionee's employment with or service to the
Company or any Subsidiary terminates by reason of total and permanent
disability, any Option held by such Optionee may thereafter be exercised, to the
extent it was exercisable at the time of termination due to Disability (or on
such accelerated basis as the Committee shall determine at or after grant), but
may not be exercised after 90 days after the date of such termination of
employment or service or the expiration of the stated term of such Option,
whichever period is shorter; provided, however, that, if the Optionee dies
within such 90-day period, any unexercised Option held by such Optionee shall
thereafter be exercisable to the extent to which it was exercisable at the time
of death for a period of one year after the date of such death or for the stated
term of such Option, whichever period is shorter.

         (h) Termination by Reason of Retirement. Unless otherwise determined by
the Committee at grant, if any Optionee's employment with or service to the
Company or any Subsidiary terminates by reason of Normal or Early Retirement (as
such terms are defined below), any Option held by such Optionee may thereafter
be exercised to the extent it was exercisable at the time of such Retirement (or
on such accelerated basis as the Committee shall determine at or after grant),
but may not be exercised after three months from the date of such termination of
employment or service or the expiration of the stated term of such Option,
whichever period is shorter; provided, however, that, if the Optionee dies
within such three-month period, any unexercised Option held by such Optionee
shall thereafter be exercisable, to the extent to which it was exercisable at
the time of death, for a period of one year after the date of such death or for
the stated term of such Option, whichever period is shorter.

         For purposes of this paragraph (h) "Normal Retirement" shall mean
retirement from active employment with the Company or any Subsidiary on or after
the normal retirement date specified in the applicable Company or Subsidiary
pension plan or if no such pension plan, age 65, and "Early Retirement" shall
mean retirement from active employment with the Company or any Subsidiary
pursuant to the early retirement provisions of the applicable Company or
Subsidiary pension plan or if no such pension plan, age 55.

         (i) Other Termination. Unless otherwise determined by the Committee at
grant, if any Optionee's employment with or service to the Company or any
Subsidiary terminates for any reason other than death, Disability or Normal or
Early Retirement, the Option shall thereupon terminate, except that the portion
of any Option that was exercisable on the date of such termination of employment
or service may be exercised for the lesser of 30 days after the date of
termination or the balance of such Option's term if the Optionee's employment or
service with the Company or any Subsidiary is terminated by the Company or such
Subsidiary without cause (the determination as to whether termination was for
cause to be made by the Committee). The transfer of an Optionee from the employ
of or service to the Company to the employ of or service to a Subsidiary, or
vice versa, or from one Subsidiary to another, shall not be deemed to constitute
a termination of employment or service for purposes of the Plan.

         (j) Limit on Value of Incentive Option. The aggregate Fair Market
Value, determined as of the date the Incentive Option is granted, of Stock for
which Incentive Options are exercisable for the first time by any Optionee
during any calendar year under the Plan (and/or any other stock option plans of
the Company or any Subsidiary) shall not exceed $100,000.
<PAGE>

         (k) Incentive Option Shares. A grant of an Incentive Option under this
Plan shall provide that (a) the Optionee shall be required as a condition of the
exercise to furnish to the Company any payroll (employment) tax required to be
withheld, and (b)if the Optionee makes a disposition, within the meaning of
Section 424(c) of the Code and regulations promulgated thereunder, of any share
or shares of Stock issued to him upon exercise of an Incentive Option granted
under the Plan within the two-year period commencing on the day after the date
of the grant of such Incentive Option or within a one-year period commencing on
the day after the date of transfer of the share or shares to him pursuant to the
exercise of such Incentive Option, he shall, within 10 days after such
disposition, notify the Company thereof and immediately deliver to the Company
any amount of United States federal, state and local income tax withholding
required by law.

   6.    TERM OF PLAN.

         No Option shall be granted pursuant to the Plan on or after ________,
2011(1), but Options theretofore granted may extend beyond that date.

   7.    CAPITAL CHANGE OF THE COMPANY.

         In the event of any merger, reorganization, consolidation,
recapitalization, stock dividend, or other change in corporate structure
affecting the Stock, the Committee shall make an appropriate and equitable
adjustment in the number and kind of shares reserved for issuance under the Plan
and in the number and option price of shares subject to outstanding Options
granted under the Plan, to the end that after such event each Optionee's
proportionate interest shall be maintained as immediately before the occurrence
of such event. The Committee shall, to the extent feasible, make such other
adjustments as may be required under the tax laws so that any Incentive Options
previously granted shall not be deemed modified within the meaning of Section
424(h) of the Code.

   8.    PURCHASE FOR INVESTMENT.

         Unless the Options and shares covered by the Plan have been registered
under the Securities Act of 1933, as amended (the "Securities Act"), or the
Company has determined that such registration is unnecessary, each person
exercising an Option under the Plan may be required by the Company to give a
representation in writing that he is acquiring the shares for his own account
for investment and not with a view to, or for sale in connection with, the
distribution of any part thereof.

   9.    TAXES.

         The Company may make such provisions as it may deem appropriate,
consistent with applicable law, in connection with any Options granted under the
Plan with respect to the withholding of any taxes (including income or
employment taxes) or any other tax matters.

   10.   SHAREHOLDERS AND OTHER AGREEMENTS.

         Each Optionee, as a condition of the grant of an Option hereunder, may
be required by the Company to become a party to a shareholders agreement
providing for, among other things, so-called "drag along" provisions and
limitations upon the transfer of shares subject to such Option, such as a right
of first refusal by the Company upon a proposed sale or transfer by the Optionee
to any third party, or any other agreement affecting the sale or retention of
shares, such as an option

----------------------
(1) The date that is ten years from the effective date of the Plan.
<PAGE>

agreement whereby the Company would have the right to purchase any shares held
by the Optionee upon the Optionee's termination of employment for any reason.

   11.   EFFECTIVE DATE OF PLAN.

                 The Plan shall be effective on , 2001, provided however that
the Plan shall subsequently be approved by majority vote of the Company's
stockholders not later than , 2001.

   12.   AMENDMENT AND TERMINATION.

         The Board may amend, suspend, or terminate the Plan, except that no
amendment shall be made that would impair the rights of any Optionee under any
Option theretofore granted without the Optionee's consent, and except that no
amendment shall be made which, without the approval of the stockholders of the
Company would:

         (a) materially increase the number of shares that may be issued under
the Plan, except as is provided in Section 7;

         (b) materially increase the benefits accruing to the Optionees under
the Plan;

         (c) materially modify the requirements as to eligibility for
participation in the Plan;

         (d) decrease the exercise price of an Incentive Option to less than
100% of the Fair Market Value per share of Stock on the date of grant thereof or
the exercise price of a Nonqualified Option to less than 80% of the Fair Market
Value per share of Stock on the date of grant thereof; or

         (e) extend the term of any Option beyond that provided for in Section
5(b).

         The Committee may amend the terms of any Option theretofore granted,
prospectively or retroactively, but no such amendment shall impair the rights of
any Optionee without the Optionee's consent. The Committee may also substitute
new Options for previously granted Options, including options granted under
other plans applicable to the participant and previously granted Options having
higher option prices, upon such terms as the Committee may deem appropriate.

   13.   GOVERNMENT REGULATIONS.

         The Plan, and the grant and exercise of Options hereunder, and the
obligation of the Company to sell and deliver shares under such Options, shall
be subject to all applicable laws, rules and regulations, and to such approvals
by any governmental agencies, national securities exchanges and interdealer
quotation systems as may be required.
<PAGE>

   14.   GENERAL PROVISIONS.

         (a) Certificates. All certificates for shares of Stock delivered under
the Plan shall be subject to such stop transfer orders and other restrictions as
the Committee may deem advisable under the rules, regulations and other
requirements of the Securities and Exchange Commission, or other securities
commission having jurisdiction, any applicable Federal or state securities law,
any stock exchange or interdealer quotation system upon which the Stock is then
listed or traded and the Committee may cause a legend or legends to be placed on
any such certificates to make appropriate reference to such restrictions.

         (b) Employment Matters. The adoption of the Plan shall not confer upon
any Optionee of the Company or any Subsidiary any right to continued employment
or, in the case of an Optionee who is a director, continued service as a
director, with the Company or a Subsidiary, as the case may be, nor shall it
interfere in any way with the right of the Company or any Subsidiary to
terminate the employment of any of its employees, the service of any of its
directors or the retention of any of its consultants or advisors at any time.

         (c) Limitation of Liability. No member of the Board or the Committee,
or any officer or employee of the Company acting on behalf of the Board or the
Committee, shall be personally liable for any action, determination or
interpretation taken or made in good faith with respect to the Plan, and all
members of the Board or the Committee and each and any officer or employee of
the Company acting on their behalf shall, to the extent permitted by law, be
fully indemnified and protected by the Company in respect of any such action,
determination or interpretation.

         (d) Registration of Stock. Notwithstanding any other provision in the
Plan, no Option may be exercised unless and until the Stock to be issued upon
the exercise thereof has been registered under the Securities Act and applicable
state securities laws, or are, in the opinion of counsel to the Company, exempt
from such registration in the United States. The Company shall not be under any
obligation to register under applicable federal or state securities laws any
Stock to be issued upon the exercise of an Option granted hereunder in order to
permit the exercise of an Option and the issuance and sale of the Stock subject
to such Option, although the Company may in its sole discretion register such
Stock at such time as the Company shall determine. If the Company chooses to
comply with such an exemption from registration, the Stock issued under the Plan
may, at the direction of the Committee, bear an appropriate restrictive legend
restricting the transfer or pledge of the Stock represented thereby, and the
Committee may also give appropriate stop transfer instructions with respect to
such Stock to the Company's transfer agent.

                                       LEAD DOG DIGITAL, INC.

                                                        ,2001

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