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Exhibit 10.40    
    

CONFORMED COPY  

 
  AMENDMENT NUMBER ONE TO
  TRADEMARK LICENSE AGREEMENT    
    

        This Amendment Number One, dated as of January 17, 2002 (this" Amendment"), to the Trademark License Agreement, dated as of February 21, 2001 (the
"Existing Agreement"), by and among The Mrs. Fields' Brand, Inc. ("MFB"), a Delaware corporation, and Nonni's Food Company, Inc. ("Nonni's"), a Florida corporation. Capitalized
terms used herein not otherwise defmed herein shall have the meanings ascribed thereto in the existing Agreement. 

        RECITALS

        WHEREAS,
the parties desire to amend certain terms of the Existing Agreement. 

        NOW,
THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows: 

        1.     Amendment. 

        1.1   The
Existing Agreement is hereby amended by deleting Section 1 and inserting the following in lieu thereof: 

        "1
(a) "Designated Distribution Channels" shall mean vending, restaurants, universities, schools, hospitals, corporate feeder programs, food service distributors, prisons,
stadiums, athletic clubs, airlines (excluding United, TW A and Northwestern) and other similar food service pre-baked food and snack food service distribution channels." 

        2.     Miscellaneous.

        2.1   This
Amendment shall be binding upon and shall inure to the benefit of the parties hereto and the respective successors and assigns. 

        2.2   In
case any provision or obligation hereunder shall be invalid, illegal or unenforceable in any jurisdiction, the validity, legality and enforceability of there maining
provisions or obligations, or of such provision or obligation in any other jurisdiction, shall not in any way be affected or impaired thereby. 

        2.3   Section
headings herein are included herein for convenience of reference only and shall not constitute a part hereof for any other purpose or be given any substantive
effect. 

        2.4   THIS
AMENDMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE
STATE OF UTAH. 

        2.5   This
Amendment may be executed in any number of counterparts, each of which when so executed and delivered shall be deemed an original, but all such counterparts
together shall constitute but. one and the same instrument. 

        IN
WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed and delivered by their respective officers thereunto duly authorized as of the date first written
above. 

	 	 	NONNI'S FOOD COMPANY, INC.
	

 	
 	

By:	
 	

/s/  TIM BRUER      

	 	 	Its:	 	CEO

	

 	
 	

THE MRS. FIELDS' BRAND, INC.
	

 	
 	

By:	
 	

/s/  MICHAEL WARD      

	 	 	Its:	 	Sr. Vice President

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Exhibit 10.40

AMENDMENT NUMBER ONE TO TRADEMARK LICENSE AGREEMENTQuickLinks
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Exhibit 10.41  

 
 

AMENDMENT NUMBER TWO TO
  TRADEMARK LICENSE AGREEMENT    
    

        This Amendment Number Two, dated as of March ~ 2003 (this "Amendment"), to the Trademark License Agreement, dated as of February 21,2001 (the "Existing
Agreement"), by and among Mrs. Fields' Original Cookies, Inc. ("Mrs. Fields"), a Delaware corporation, and Nonni's Food Company, Inc. ("Nonni's"), a Florida corporation.
Capitalized terms used herein not otherwise defined herein shall have the meanings ascribed thereto in the existing Agreement. 

RECITALS  

        WHEREAS, the parties desire to amend certain terms of the Existing Agreement and Amendment Number One, dated as of January 17, 2002. 

        NOW,
THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereby agree as follows: 

	1.
	Amendment.

	1.1
	The
Amendment Number One is hereby amended by deleting Section l(a) and inserting the following in lieu thereof: 

        "1
(a) "Designated Distribution Channels" shall mean vending, restaurants, universities, schools, hospitals, corporate feeder programs, food service distributors, prisons,
stadiums, athletic clubs, airlines
(excluding first-class service in United, and Northwest) and other similar food service pre-baked food and snack food service distribution channels." 

	1.2
	The
Existing Agreement is hereby amended by deleting Section 1 (1) and inserting the following in lieu thereof: 

        "1(1)
"Territory" shall mean the United States of America, Canada, Mexico, and until Mrs. Fields enters into a separate third party agreement, the United Kingdom, Guam, Japan, and
the Philippines (Nonni's agrees to pay 1% of gross sales to the current franchisee in the Philippines)." 

	2.
	Miscellaneous.

	2.1
	This
Amendment shall be binding upon and shall inure to the benefit of the parties hereto and the respective successors and assigns.

	2.2
	In
case any provision or obligation hereunder shall be invalid, illegal or unenforceable in any jurisdiction, the validity, legality and enforceability of the remaining provisions or
obligations, or of such provision or obligation in any other jurisdiction, shall not in any way be affected or impaired thereby.

	2.3
	Section
headings herein are included herein for convenience of reference only and shall not constitute a part hereof for any other purpose or be given any substantive effect.

	2.4
	THIS AMENDMENT AND THE RIGHTS AND OBLIGATIONS OF THE PARTIES HEREUNDER SHALL BE GOVERNED BY, AND SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS
OF THE STATE OF UTAH.

	2.5
	This
Amendment may be executed in any number of counterparts, each of which when so executed and delivered shall be deemed an original, but all such counterparts together shall
constitute but one and the same instrument. 

 

        IN
WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly executed and delivered by their respective officers thereunto duly authorized as of the date first written
above. 

	 	 	NONNI'S FOOD COMPANY, INC.
	

 	
 	

By:	

/s/  TIM BRUER      

	 	 	Its:	CEO
	

 	
 	

THE MRS. FIELDS' BRAND, INC.
	

 	
 	

By:	

/s/  MICHAEL WARD      

	 	 	Its:	Sr. Vice President

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AMENDMENT NUMBER TWO TO TRADEMARK LICENSE AGREEMENTQuickLinks
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Exhibit 10.42  

 
 

TRADEMARK LICENSE AGREEMENT    
    

between 

THE MRS. FIELDS' BRAND, INC.
  a Delaware corporation 

and 

Nonni's Food Company, Inc.
  a Florida corporation 

DATED: January 2, 2002 

   TABLE OF CONTENTS  

	RECITALS	 	1
	

AGREEMENT	
 	

1
	

1.	
 	

DEFINITIONS	
 	

1
	

2.	
 	

GRANT OF LICENSE	
 	

2
	

3.	
 	

RESERVATION OF RIGHTS	
 	

3
	

4.	
 	

LICENSE TRANSFER	
 	

3
	

5.	
 	

ROYALTIES	
 	

3
	

6.	
 	

INTENTIONALLY OMMITTED	
 	

4
	

7.	
 	

INTENTIONALLY OMMITTED	
 	

4
	

8.	
 	

NONNI'S REPORTS	
 	

4
	

9.	
 	

DEVELOPMENT OF ROYALTY BEARING PRODUCTS	
 	

4
	

10.	
 	

ADVERTISING AND PROMOTION REQUIREMENTS	
 	

5
	

11.	
 	

LABELING	
 	

5
	

12.	
 	

USE OF LICENSED NAMES AND MARKS	
 	

6
	

13.	
 	

INFRINGEMENT	
 	

6
	

14.	
 	

INSURANCE	
 	

6
	

15.	
 	

CONFIDENTIALITY	
 	

7
	

16.	
 	

TERM AND TERMINATION	
 	

7
	

17.	
 	

DISPOSAL OF INVENTORY UPON EXPIRATION	
 	

9
	

18.	
 	

FINAL STATEMENT UPON TERMINATION OR EXPIRATION	
 	

9
	

19.	
 	

REPRESENTATIONS AND WARRANTIES	
 	

9
	

20.	
 	

INDEMNIFICATION	
 	

10
	

21.	
 	

NOTICES	
 	

11
	

22.	
 	

GENERAL PROVISIONS	
 	

11
	

EXHIBIT "A" LICENSED NAMES AND MARKS	
 	

 
	

EXHIBIT "B" ROYALTY BEARING PRODUCTS	
 	

 

TRADEMARK LICENSE AGREEMENT  

        THIS AGREEMENT is made and entered into this 2nd day of January, 2002 by and between THE MRS. FIELDS'
BRAND, INC., a Delaware corporation ("MFB"), and Nonni's Food Company, Inc., a Florida corporation
("Nonni's"). 

RECITALS  

        WHEREAS, on January 3, 2000 MFB and Nonni's entered into an agreement in which Nonni's received a license
to develop, manufacture, package, distribute and sell under the Mrs. Fields' trademarks, service marks, and trade names a ready-to-eat shelf stable cookie product
through designated retail channels. On February 21, 2001 MFB and Nonni's entered into a second agreement (the "Retail Agreements") in which Nonni's received a license to develop, manufacture,
package, distribute and sell to the food service industry a ready-to-eat pre-baked cookie product through designated food service distribution channels. 

        WHEREAS, MFB is the sole owner of certain trademarks, service marks, and trade names, which have become associated with high quality food
products; 

        WHEREAS, Nonni's desires to acquire a separate license from MFB to package, distribute and sell to the food away from home industry
through designated food service distribution channels high quality, frozen cookie dough products utilizing the Mrs. Fields trademarks, service marks and trade names; and 

        WHEREAS, MFB desires to license to Nonni's the right to package, distribute, market and sell frozen cookie dough products to the food away
from home industry through designated retail distribution channels subject to the provisions of this Agreement; 

AGREEMENT  

        NOW THEREFORE, in consideration of the covenants and agreements contained herein and other valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows: 

	1.
	DEFINITIONS

        (a)   "Designated Distribution Channels" shall mean limited service restaurants; full service restaurants; convenience store
food service; lodging facilities including hotels, motels and casinos; military facilities; foodservice cash-n-carry outlets; food service distributors; bars and taverns;
correctional facilities; recreational facilities, stadiums; business and industry (e.g. independents and operations run by foodservice management firms), primary/secondary schools,
colleges/universities; healthcare, and other similar food away from home distribution channels. Designated Distribution Channels specifically EXCLUDES
without limitation any mall-based outlet or venue, grocery stores, supermarkets, gift packers, airlines and airports. 

        (b)   "Initial Term" shall have the meaning set forth in Section 16 hereof. 

        (c)   "Licensed Names and Marks" shall mean those trademarks, trade names and service marks identified on Exhibit A
hereto. 

        (d)   "Net Sales" shall mean gross sales minus cash discounts for early payments. 

        (e)   "Protected Information" shall mean MFB recipes, formulations, systems, programs, procedures, manuals, confidential
reports and communications, marketing techniques and arrangements, purchasing information, pricing policies, quoting procedures, financial information, employee, customer, supplier and distributor
data, all of the materials or information relating to the business or activities of MFB which were not otherwise known to Nonni's prior to the commencement of the negotiations leading to this
Agreement, or generally known to others engaged in similar businesses or activities, and all modifications, improvements and enhancements which are derived from or relate to Nonni's access to or

 
knowledge of any of the above enumerated materials or information (whether or not any of the above are reduced to writing or whether or not patentable or protectable by copyright) which Nonni's
receives, receives access to, conceives or develops or has received, received access to, conceived or developed, in whole or in part, directly or indirectly, in connection with Nonni's license
hereunder. Information which is independently developed by Nonni's, or which was already in the possession of Nonni's prior to the date of this Agreement and which was not obtained in connection with
the transactions contemplated by this Agreement, or information which is or becomes publicly available without breach of (i) this Agreement, (ii) any other agreement or instrument to
which Nonni's is a party or a beneficiary, or (iii) any duty owed to MFB by Nonni's, shall not be considered Protected Information hereunder. 

        (f)    "Royalty Bearing Product(s)" shall mean the food products manufactured by MFB's designated supplier and described on
Exhibit B hereto, that are sold as frozen cookie dough using the Licensed Names and Marks. 

        (g)   "Royalty Default Rate" shall mean the interest rate which is the lesser of (i) the annual rate from time to time
publicly announced by Citibank, N.A. at its "base rate" or "prime rate" (or any successor rate) plus two percent (2%) or (ii) the highest applicable legal rate. 

        (h)   "Running Royalty" or "Running Royalties" shall mean the royalty or royalties from time to time payable pursuant to
Section 5. 

        (i)    "Territory" shall mean United States, United States territories and possessions, U.S. military installations, Canada and
Mexico. 

	2.
	GRANT OF LICENSE

        (a)    Grant.    Subject to the terms and conditions of this Agreement, MFB hereby grants to
Nonni's, and Nonni's hereby accepts the grant by MFB of, the exclusive right and license to use the Licensed Names and Marks to market Royalty Bearing Products through Designated Distribution Channels
throughout the Territory. Subject to the terms and conditions of this Agreement, MFB further grants to Nonni's a NON-EXCLUSIVE right to sell Royalty Bearing Products outside the Territory,
but only to a United States based company, or its direct subsidiary, with which Nonni's is then doing business in the United States. Provided, however, that if MFB grants a food service license to a
third party applicable to an area outside the Territory, any sales activities by Nonni's under this Agreement, within the area covered by such third-party license, shall cease within 30 days of
notice to Nonni's by MFB. Except as stated in Section 3, MFB shall not compete with Nonni's in the (i) use of any trademark, service mark or tradename in marketing Royalty Bearing
Products in Designated Distribution Channels
in the Territory or (ii) license any third party to use the same in marketing any Royalty Bearing Products in Designated Distribution Channels in the Territory. 

        (b)    First Right of Offer—Products.    If at any time during the Initial Term
and Option Periods MFB determines to offer a frozen cookie dough product marketed through retail in the Territory and/or through the Designated Distribution Channels, for countries outside the
Territory to a third party manufacturer, licensee or marketing company, prior to offering the frozen cookie dough product marketed through the Designated Distribution Channels to a
non-related party by any means, MFB shall notify Nonni's and provide Nonni's a sixty (60) day period of time thereafter during which MFB shall negotiate exclusively in good faith
with Nonni's for the license to sell the frozen cookie dough product through retail in the Territory and/or through the Designated Distribution Channels, for countries outside the Territory. The terms
and conditions upon which MFB grants a license, if any, for a frozen cookie dough product marketed through the Designated Distribution Channels pursuant to

 
this Section shall be as negotiated by MFB and Nonni's during such 60 day period; provided, that MFB is only free to reject Nonni's offer if an agreement cannot be reached as to the Licensing
Fee and the Running Royalty and after such rejection, MFB can negotiate with any third party for the license to sell the frozen cookie dough product marketed through the Designated Distribution
Channels and accept such third party offer only if it exceeds Nonni's best offer. Any agreement reached with Nonni's during such 60-day period shall be documented in a separate agreement
or addendum to this Agreement and shall become effective only when signed by all parties. 

	3.
	RESERVATION OF RIGHTS

        MFB
reserves all rights with respect to the Licensed Names and Marks not expressly licensed to Nonni's hereunder, and MFB may use or grant licenses to others to use the Licensed Names
and Marks in any other manner or in connection with any goods or services, other than for sale of Royalty Bearing Products in Designated Distribution Channels in the Territory. Without limiting the
foregoing, the license granted pursuant to this Agreement shall be exclusive to Nonni's except that MFB shall not be precluded from, and hereby expressly retains the right to own, operate, and grant,
franchise or license others the right to own and operate Mrs. Fields Cookies stores, kiosks, carts, or display cases which sell cookie, bakery yogurt, beverages and/or ice cream products
(whether or not such products are Royalty Bearing Products) under the Licensed Names and Marks at locations within the Territory on such terms and conditions, as MFB, in its sole discretion, deems
appropriate provided such kiosks, carts or display cases are not located in Designated Distribution Channels. 

        MFB
agrees that while this Agreement is in effect, it will not enter into a refrigerated dough food service/ food away from home license agreement with any third party. MFB agrees not to
enter into a license agreement with a third party granting bake-off rights in grocery stores. If, in the
future, MFB decides to license bake-off rights in grocery stores, then Nonni's shall have the option to have it added to the definition of Designated Distribution Channels at no additional
cost. 

	4.
	LICENSE TRANSFER

        This
Agreement shall be binding upon and inure to the benefit of the parties to this Agreement and their successors or assigns; provided, that the rights of the parties under this
Agreement may only be assigned (i) upon written consent by MFB or (ii) without consent to a parent corporation which owns at least fifty-one percent (51%) of such assigning
party, a fifty-one percent (51%) owned subsidiary corporation of such party, a fifty-one percent (51%) owned subsidiary of a parent of such party if such parent owns at least
fifty-one percent (51%) of such party, or to such other business organization which shall acquire substantially all of the assets and business of the parties, a parent, or a subsidiary.
Nonni's shall not have the right to grant sublicenses under this Agreement. Any assignment, franchise, sublicense, or transfer, not expressly permitted by this Section 4, is prohibited and will
be deemed to be null and void. 

	5.
	ROYALTIES

        (a)    Running Royalties.    Throughout the term of this Agreement the Running Royalty shall
be 5% of Net Sales of Royalty Bearing Products. Nonni's shall remit such Running Royalties to MFB on the last day of the month following the end of each calendar quarter covered by the Agreement. All
Running Royalties shall be non-refundable for any reason whatsoever. 

        (b)    Product Upcharge.    Throughout the term of this Agreement, MFB agrees that the only
product upcharge on the Royalty Bearing Products shall be $0.01 per pound beginning in year two and $0.02 per pound beginning in year three and continuing through the remainder of the term of this
Agreement.

 

        (c)    Payments.    All fees, royalties, and amounts payable hereunder shall be paid to MFB in
U.S. currency in immediately available funds at such address or to such account as shall be designated in writing by MFB. 

        (d)    Interest on Late Payments.    Nonni's shall pay interest on all overdue amounts
hereunder from the due date of such amounts until paid at the Royalty Default Rate. 

	6.
	INTENTIONALLY OMMITTED

	7.
	INTENTIONALLY OMMITTED

	8.
	NONNI'S REPORTS

        (a)    Periodic Reports.    On or before the last day of the month following the last month of
each calendar quarter covered by this Agreement, Nonni's shall deliver to MFB a written statement prepared, signed, and certified to be true and correct by Nonni's senior financial officer, or their
designee, setting forth the amount of Royalty Bearing Products sold, including sufficient information and detail to confirm the calculations, which report shall be accompanied by payment in full of
the amount of Running Royalties then due. 

        (b)    Annual Reports.    Within ninety (90) days following the end of each calendar
year of this Agreement, beginning with the first such year in which Nonni's has sales of Royalty Bearing Products, Nonni's shall deliver to MFB a written statement setting forth the amount of Royalty
Bearing Products sold and the calculations, including sufficient information and detail to confirm the calculations, used to determine such amounts, which calculations shall be signed and certified as
true and correct by an independent certified public accounting firm chosen by Nonni's and acceptable to MFB, which acceptance shall not be withheld unreasonably. If this statement discloses that the
amount of Running Royalties paid during any period to which the report relates was less than the amount required to be paid or that any other amount is due MFB, Nonni's immediately shall pay such
amounts, together with accrued interest at the Royalty Default Rate in cash or other immediately available funds. MFB shall have the right to examine and audit the books and records of Nonni's to
verify the amount of Royalty Bearing Products sold. 

	9.
	DEVELOPMENT OF ROYALTY BEARING PRODUCTS

        Nonni's
hereby covenants, agrees, warrants and represents that: 

        (a)    Product Marketing.    All Royalty Bearing Products shall be marketed and sold as
"premium" products consistent with MFB's then existing image. Nonni's accepts full responsibility for and agrees to pay all costs it incurs associated with all advertising and promotion, packaging
design, graphics, and packaging materials for Royalty Bearing Products. 

        (b)    Customer Complaints.    Nonni's shall provide MFB a summary of all written consumer
complaints received regarding the quality of the Royalty Bearing Products and shall maintain all written consumer complaints and a telephone log for all consumer complaints received by telephone for a
period of one year. Nonni's will send a written report to MFB each month containing the comments received, names of complaining persons, with addresses and telephone numbers (if available). Comments
will be organized and summarized by type of comment or complaint and by the geographical location of the complaint. Such information will also be available for inspection by MFB during normal working
hours upon reasonable notice. Nonni's further agrees that it will respond to any written customer complaint within ten (10) days of receipt of such complaint by written response with either a
refund of the customer's money or a coupon for the same type of Royalty Bearing Product purchased, depending upon the complaining customer's request. Nonni's further agrees that any complaints about
MFB products which are not Royalty Bearing Products will be forwarded to

 
MFB within five (5) days of receipt. MFB agrees that all customer complaints and comments received by it with respect to Royalty Bearing Products will be forwarded to Nonni's within five
(5) days of receipt. Nonni's shall further provide MFB with copies of all responses to complaints, upon request. 

	10.
	ADVERTISING AND PROMOTION REQUIREMENTS

        Nonni's
shall market Royalty Bearing Products as premium products or as is otherwise consistent with MFB's then existing image so that such marketing shall not reflect adversely upon
Royalty Bearing Products, the good name of MFB, or the Licensed Names and Marks. MFB shall have a prior to use reasonable right of approval for all promotional, marketing and advertising materials and
concepts for each promotional campaign Nonni's uses to market Royalty Bearing Products. In that regard, MFB shall have a reasonable right of approval, prior to the development of final television,
radio or printed advertisements, the final "story boards" with respect to television advertising, the final "script" with respect to radio spots and the final "layouts" with respect to printed
advertisements. MFB shall also have a reasonable right of approval with respect to the actors or actresses used in connection with any such advertising campaigns; provided, that Nonni's shall have the
right to make minor variations in promotional, marketing and advertising materials used in connection with the approved promotional campaigns. All advertisements and advertising campaigns shall
conform in all material respects to the approvals given by MFB. MFB shall have five (5) business days following the receipt of the proposed promotional, marketing or advertising materials to
send Nonni's written notice of its disapproval which shall include an explanation of the basis for disapproval. If such written disapproval is not received by Nonni's within this five
(5) business day period, the marketing, promotional or advertising material submitted to MFB shall be deemed approved. Any material modifications to any such materials
previously approved by MFB shall be subject to approval pursuant to this Section 10. Once a promotional campaign has been approved by MFB, if no material changes are made to it by Nonni's, MFB
shall not rescind its approval and Nonni's may proceed accordingly on the basis that it is approved. 

	11.
	LABELING

        Whenever
Nonni's uses the Licensed Names and Marks, Nonni's shall affix the appropriate trademark notice and agrees to use the registration symbol of "®" in connection with
its use of the Licensed Names and Marks, or "TM" where the mark has not been registered federally, and in each instance where appropriate accompanied by the words "Reg. TM of MFB" or a reasonable
facsimile thereof or such other reference as may be designated by MFB from time to time. Where a Licensed Name and Mark is used more than once on packaging, in copy or advertising or on the Royalty
Bearing Products, the "®" or "TM" designation need only be used once either on the most prominent use of the Licensed Name and Mark, or if all uses are of equal prominence, then on the
first use of the Licensed Name and Mark in or on each package, copy, advertisement, or product. Nonni's shall use the Licensed Names and Marks only as trademarks, service marks, or trade names and
shall affix the notice as specified. Nonni's shall not have the right, unless previously agreed in writing by MFB, to use other trademarks, service marks, or trade names in marketing and promoting
Royalty Bearing Products. MFB shall have the right to own and register any such other trademark, service mark, or trade name which is registerable, including a Licensed Name or Mark or "Fields" in any
format, and such trademarks, service marks, and trade names owned or registered by MFB shall be included in the Licensed Names and Marks, and Nonni's shall cooperate with MFB by providing packaging,
labeling, and documentation as may be required to obtain and maintain such registration.

 

	12.
	USE OF LICENSED NAMES AND MARKS

        (a)    Restrictions On Use.    Unless MFB consents in writing which consent shall not be
unreasonably withheld, Nonni's shall use the Licensed Names and Marks: 

	(i)
	only
for the purposes of and pursuant to this Agreement,

	(ii)
	only
in a manner consistent with the scope of the relevant registration of the Licensed Names and Marks or applications therefor in the Territory,

	(iii)
	only
in the manner permitted and prescribed by MFB as set forth herein,

	(iv)
	only
with respect to Royalty Bearing Products, and

	(v)
	only
to sell Royalty Bearing Products through Designated Distribution Channels. 

        (b)    Recognition of Goodwill.    Nonni's recognizes the value of the goodwill associated
with the Licensed Names and Marks and acknowledges that the Licensed Names and Marks and all rights therein and goodwill pertaining thereto belong exclusively to MFB. 

        (c)    Validity of Other Agreements.    Nonni's agrees that it will not, during the term of
this Agreement or thereafter, attack the title or any rights of MFB in and to the Licensed Names and Marks, or any other license agreement or franchise agreement involving the Licensed Names and Marks
to which MFB is a party. 

        (d)    Validity of Licensed Names and Marks.    Nonni's agrees that it will not intentionally
destroy, impair or in any way impede the effect and validity of the Licensed Names and Marks. 

        (e)    Validity of the Other Retail Agreements.    Nothing in this paragraph shall restrict
Nonni's rights under the Retail Agreements. 

	13.
	INFRINGEMENT

        Nonni's
agrees to assist MFB, at MFB's cost and expense, to the extent necessary in the procurement of any protection or to protect any of MFB's rights to the Licensed Names and Marks,
and MFB, if it so desires, may commence or prosecute any claims or suits in its own name or, with Nonni's consent, in
the name of Nonni's or join Nonni's as a party thereto. Nonni's shall notify MFB in writing of any infringements or imitations by others of the Licensed Names and Marks which may come to Nonni's
attention, and MFB shall have the sole right to determine whether or not any action shall be taken on account of any such infringements or imitations at MFB's cost and expense. Nonni's shall not
institute any suit or take any action on account of any such infringements or imitations without first obtaining the written consent of MFB. 

	14.
	INSURANCE

        Nonni's
shall obtain and keep in force, at its sole expense, product liability insurance providing adequate insurance for MFB against any claims and suits involving product liability
arising out of, or with respect to, the transactions contemplated by this Agreement and the Retail Agreements, in no less than Ten million dollars ($10,000,000.00) combined single limit on bodily
injuries and/or property damage in the aggregate. Within thirty (30) days after the date of this Agreement, Nonni's shall submit to MFB a certificate of insurance naming MFB as an additional
insured and providing that any cancellation or material change or alteration which reduces coverage or any benefits accruing to MFB shall become effective only upon thirty (30) days prior
notice to MFB. The requirements of this Section 14 are acknowledged by Nonni's to be a material term of this Agreement as defined in paragraph 16(b)(ii).

 

	15.
	CONFIDENTIALITY

        (a)    Acknowledgment of Confidentiality.    Nonni's understands that any Protected
Information disclosed to it by MFB under this Agreement is secret, proprietary and of great value to Nonni's, which value may be impaired if the secrecy of the Protected Information is not maintained. 

        (b)    Reasonable Security Measures.    MFB has taken and will continue to take reasonable
security measures to preserve and protect the secrecy of the Protected Information and Nonni's agrees to take all measures reasonably necessary to protect the secrecy of such information in order to
prevent it from falling into the public domain or into the possession of persons not bound to maintain the secrecy of such information. 

        (c)    Non-Disclosure Obligation.    Nonni's agrees not to disclose the Protected
Information obtained pursuant to this Agreement, to any person or entity (other than Nonni's key officers and employees to whom disclosure is necessary and to co-packers whom have executed
a Confidentiality Agreement pursuant to paragraph 4), during the term of this Agreement or at any time following the expiration or termination of this Agreement. 

        (d)    Burden of Proof.    Nonni's hereby acknowledges and agrees that if Nonni's shall
disclose, divulge, reveal, report, publish, transfer or use, for any purpose whatsoever, except as authorized herein, any Protected Information, and Nonni's shall assert as a defense that such
information (i) was already known to Nonni's or developed prior to the execution of this Agreement, (ii) was independently developed by Nonni's, (iii) was disclosed to third
parties without violation of this Agreement, (iv) was already in the public domain prior to the execution of this Agreement, or (v) entered the public domain without violation of this
Agreement, then Nonni's shall bear the burden of proof with respect to the same. 

        (e)    Mutuality of Obligations.    MFB hereby agrees that any information which it receives
from Nonni's which is within the scope of the definition of Protected Information, shall be treated as confidential by MFB, and MFB hereby agrees to be bound by the terms of this Agreement with
respect to any such information it receives from Nonni's, to the same extent that Nonni's is bound by the terms of this Agreement with respect to Protected Information, as set forth above in
paragraphs 15(a), (b), (c) and (d). 

	16.
	TERM AND TERMINATION

        (a)    Term.    The initial term of this Agreement shall begin upon the execution hereof and
shall continue for a period of thirty-six months ("Initial Term"). So long as Nonni's is not in material default, this Agreement would then
automatically renew for successive five year terms ("Option Periods") until such time as either party provides a written notice of nonrenewal to the other party no more than 90 days and no less
than twenty (20) days before the conclusion of an Option Period. Notwithstanding the above, if during the 5th year of an Option Period, Nonni's has achieved or paid a minimum of a
2% growth of Running Royalties as compared to the fourth year of the Option Period, then MFB shall not exercise its non-renewal right under this paragraph 16(a). MFB's termination
rights under paragraph 16(b) shall not be deemed altered or waived by this paragraph 16(a). 

        (b)    Termination.    This Agreement may be terminated as follows: 

	(i)
	If
Nonni's defaults in the payment of any Running Royalties then this Agreement and the license granted hereunder may be terminated upon notice by MFB effective thirty
(30) days after receipt of such notice, without prejudice to any and all other rights and remedies MFB may have hereunder or by law 

 

provided,
and all rights of Nonni's hereunder shall cease, provided that Nonni's has not cured such default within five (5) days of receipt of such notice. 

	(ii)
	If
Nonni's fails to perform in accordance with any material term or condition of this Agreement (other than as described in paragraph 16(b)(i) above) and such default
continues unremedied for thirty (30) days after the date on which Nonni's receives written notice of default, unless such remedy cannot be accomplished in such time period and Nonni's has
commenced diligent efforts within such time period and continues such effort until the remedy is complete, then this Agreement may be terminated upon notice by MFB, effective upon receipt of such
notice, without prejudice to any and all other rights and remedies MFB may have hereunder or by law provided.

	(iii)
	If
Nonni's is determined to be insolvent, or files a petition in bankruptcy or for reorganization, or takes advantage of any insolvency statute, or makes an assignment for the
benefit of creditors, or undertakes any similar action, under any federal, state or foreign bankruptcy, insolvency or similar law, unless such is dismissed, removed or otherwise cured within thirty
(30) days or unless Nonni's has filed for Chapter 11 Reorganization protection under Federal Bankruptcy Laws, then this Agreement and the License granted hereunder may be terminated upon notice
by MFB, effective upon receipt of such notice, without prejudice to any and all other rights and remedies MFB may have hereunder or by law provided, and the license herein granted shall not constitute
an asset in reorganization, bankruptcy, or insolvency which may be assigned or which may accrue to any court or creditor appointed referee, receiver, or committee.

	(iv)
	If
MFB is determined to be insolvent, or files a petition in bankruptcy or for reorganization, or takes advantage of any insolvency statute, or makes an assignment for the benefit of
creditors, or undertakes any similar action, under any federal, state or foreign bankruptcy, insolvency or similar law, or fails to perform in accordance with any material term or condition of this
Agreement and such default continues for thirty (30) days after MFB receives written notice of default, then this Agreement and the License granted hereunder may be terminated upon notice by
Nonni's, effective upon receipt of such notice, without prejudice to any and all other rights and remedies Nonni's may have hereunder or by law provided, and the license herein granted shall not
constitute an asset in reorganization, bankruptcy, or insolvency which may be assigned or which may accrue to any court or creditor appointed referee, receiver, or committee.

	(v)
	If
MFB fails to perform in accordance with any material term or condition of this Agreement and such default continues unremedied for thirty (30) days after the date on which
MFB receives written notice of default, then this Agreement may be terminated upon notice by Nonni's, effective upon receipt of such notice, without prejudice to any and all other rights and remedies
Nonni's may have hereunder or by law provided. 

        (c)    Rights Upon Termination or Cancellation.    On any cancellation, termination or
expiration of this Agreement; 

	(i)
	Nonni's
agrees to immediately pay to MFB all currently owed Running Royalties and any additional royalties pursuant to Section 17 and to return all Protected Information,
confidential documents and other material supplied by MFB to Nonni's and agrees never to use, disclose to others, nor assist others in using the Protected Information. 

  

	(ii)
	Nonni's
will be deemed to have automatically and irrevocably assigned, transferred, and conveyed to MFB any rights, equities, good will, titles or other rights in and to the Licensed
Names and Marks and Royalty Bearing Products which may have been obtained by Nonni's or which may have vested in Nonni's in pursuance of any endeavors covered hereby, and Nonni's will execute any
instruments requested by MFB to accomplish or confirm the foregoing. Any such assignment, transfer or conveyance shall be without consideration other than the mutual covenants and considerations of
this Agreement.

	(iii)
	Except
as provided in Section 17 below, Nonni's further agrees that it shall forthwith discontinue the use of all Licensed Names and Marks, including packaging and other
paper goods and other objects bearing any Licensed Names and Marks. 

        (d)    Licensing of Licensed Names and Marks After Termination.    Upon any expiration or
earlier termination of this Agreement, MFB may license others to use the Licensed Names and Marks to produce, sell, market and advertise products similar or identical to the Royalty Bearing Products
through Designated Distribution Channels in the Territory. 

	17.
	DISPOSAL OF INVENTORY UPON EXPIRATION

        For
a period of six (6) months following the termination or expiration of this Agreement, Nonni's shall have the right to sell any Royalty Bearing Products in Nonni's inventory.
Any sales of Royalty Bearing Products under this Section shall be, at all times, in accordance with the policies, prices, and standards established for marketing and distribution of Royalty Bearing
Products pursuant to this Agreement, and shall include payment of all Running Royalties accrued in accordance with Section 5 hereof. 

	18.
	FINAL STATEMENT UPON TERMINATION OR EXPIRATION

        As
soon as practicable after termination or expiration of the license granted hereunder, but in no event more than thirty (30) days thereafter, Nonni's shall deliver to MFB a
statement indicating the number and description of Royalty Bearing Products packaged in packaging using the Licensed Names and Marks then in Nonni's inventory. MFB shall have the option to conduct a
physical inventory to ascertain or verify such statement. 

	19.
	REPRESENTATIONS AND WARRANTIES

        (a)    Title.    MFB represents and warrants and Nonni's acknowledges that MFB has represented
that MFB is the owner of all right, title, and interest in and to the Licensed Names and Marks and that such licensing and Licensed Names and Marks under this Agreement to Nonni's does not infringe
upon the rights of any third parties. Nonni's further acknowledges the good will associated with the Licensed Names and Marks and that such Licensed Names and Marks have acquired secondary meaning in
the mind of the public. Nonni's shall not during the term of this Agreement dispute or contest, directly or indirectly, or due or cause to be done, any action which in any way contests, impairs, or
tends to impair MFB's exclusive rights and title to the Licensed Names and Marks or the validity of any registrations thereof and Nonni's shall not assist others in so doing. Nonni's shall not in any
manner represent that it owns any rights in the Licensed Names and Marks (and/or registrations therefore), but may, only during the term of this Agreement, and only if Nonni's has complied with all
laws, regulations and registration requirements within the jurisdiction for so doing, represent that it is a "licensee" or "official licensee" hereunder. Nonni's shall not register or attempt to
register in its own name, or that of any third party, any Licensed Name or Mark. Subject to the terms and conditions of this Agreement, Nonni's agrees that any and all uses by Nonni's of the Licensed
Names and Marks under this Agreement shall be on

 
behalf of and accrue and inure to the benefit of MFB. MFB will maintain at its sole expense, the proper registration of all Licensed Names and Marks used under this Agreement. 

        (b)    Right To Enter Into This Agreement.    MFB and Nonni's each warrant and represent for
itself that it has the right to enter into this Agreement, that it will not knowingly subsequently take any action contrary to this Agreement, and that the entering into of this Agreement will not
knowingly violate any other agreement to which it is a party or conflict with or violate any law, rule or regulation by which it is bound. 

        (c)    MFB's Image.    MFB represents and warrants that it will not intentionally do anything
to destroy or impair its existing image. 

        (d)    Compliance with Laws.    MFB represents and warrants the Royalty Bearing Products will
be manufactured in compliance with, and will not be adulterated or misbranded within the meaning of, the Federal Food, Drug and Cosmetic Act of 1938, or any other federal, state, foreign or local laws
or regulations applicable thereto, will not constitute an article which may not be introduced into interstate commerce and will be manufactured in substantial compliance with all applicable federal,
state, foreign or local laws and regulations applicable thereto. MFB agrees to notify Nonni's promptly of any regulatory action of which MFB has knowledge that is taken in relation to it by any
federal, state, foreign, country or municipal authority which relates to or affects the manufacture, storage, distribution or sale of the Royalty Bearing Products. 

        (e)    Supply of Royalty Bearing Products.    MFB represents and warrants that it has entered
into (and will always maintain) a supply agreement with a third party manufacturer which provides for all licensees the ability to purchase Royalty Bearing Products in sufficient quantities. MFB
further represents that Nonni's will be allowed to purchase Royalty Bearing Products at the same price and on the same terms as all other franchisees/ licensees pay, subject to the reduction in
product upcharge as agreed in Section 5(b) and that MFB will not discriminate against Nonni's in the supply of such Royalty Bearing Products. 

	20.
	INDEMNIFICATION

        (a)    MFB Indemnification.    MFB hereby indemnifies Nonni's and forever holds Nonni's
harmless from and against all claims, suits, actions, proceedings, damages, losses or liabilities, costs or expenses (including reasonable attorneys' fees and expenses) arising out of, based upon, or
in connection with (i) any breach of any of MFB's warranties or representations as set forth in this Agreement or (ii) any claim that the use by Nonni's of the Licensed Names and Marks
as provided in this Agreement infringes upon any franchise agreement, third party trademark, service mark, or trade name. 

        (b)    Nonni's Indemnification.    Nonni's hereby indemnifies MFB and forever holds MFB
harmless from and against all claims, suits, actions, proceedings, damages, losses or liabilities, costs or expenses (including reasonable attorneys' fees and expenses) arising out of, based upon, or
in connection with, unless it is at the direction of MFB (i) any breach of any of Nonni's warranties or representations as set forth in this Agreement, (ii) any alleged defects inherent
in the distribution or sale of Royalty Bearing Products;(iii)any injuries or damages to purchasers, users, or consumers of Royalty Bearing Products arising from or related to the use or consumption of
Royalty Bearing Products, except for causes arising from the manufacturing of the Royalty Bearing Products; (iv) any injuries or damages arising from Nonni's or any of Nonni's customers,
advertising, marketing or promotion of the Licensed Names and Marks or Royalty Bearing Products; or (v) any alleged infringement or injuries of any third party's copyright, patent, or trademark
unless and to the extent (with respect to (iv) and (v) above)

 
such alleged infringement is based upon Nonni's use of the Licensed Names and Marks as authorized in this Agreement. 

        (c)    Conditions of Indemnification.    As a condition of indemnification under this
Section 20, the party seeking indemnification shall give the other party (for purposes of this Section 20 called the "Indemnifying Party")
immediate notice of and copies of all pleadings and correspondence related to the assertion of any such claim, proceeding, action, or suit and agrees not to settle, compromise, or otherwise dispose of
any such claim, proceeding, action or suit without the prior written consent of the Indemnifying Party. The Indemnifying Party shall have the right (but not the obligation) to assume the defense or
settlement of any such claim, proceeding, action, or suit at its expense, by counsel of its choice. Except for the settlement of a claim which involves the payment of money only and for which the
party seeking indemnification is wholly indemnified by the Indemnifying Party, no claim may be settled by the Indemnifying Party without the written consent of the party seeking indemnification such
consent not to be unreasonably withheld. If the Indemnifying Party assumes such defense, the Party seeking indemnity shall cooperate fully with the Indemnifying Party in defense of the action and the
Indemnifying Party shall not be liable to pay or reimburse the other party for attorneys' fees or expenses, except such out-of-pocket costs or expenses incurred by the
Indemnified Party in cooperating with the Indemnifying Party. 

	21.
	NOTICES

        All
notices provided by this Agreement shall be in writing and shall be given by facsimile or registered mail, postage prepaid, or by personal delivery, by one party to the other,
addressed to such other Party at the applicable address set forth below, or to such other addresses as may be given for such purpose by such other party by notice duly given hereunder. Notice shall be
deemed properly given on the date of a confirmed facsimile transmission, three (3) days after the date mailed if given by first class mail. or on the date of delivery, which ever applies: 

	To MFB:	 	The Mrs. Fields' Brand, Inc.

2855 E. Cottonwood Parkway, Suite 400

Salt Lake City, UT 84121

Attention: Legal Department

Fax No: (801) 736-5944
	

To Nonni's:	
 	

Nonni's Food Company, Inc.

601 South Boulder, Suite 900

Tulsa, OK 74119

Fax: (918) 560-4108

	22.
	GENERAL PROVISIONS

        (a)    No Fiduciary or Other Relationship.    It is understood and agreed by the parties
hereto that this Agreement does not create a fiduciary relationship between them, that MFB and Nonni's are and shall be independent contractors and that nothing in this Agreement is intended to make
either party a general or special agent, joint venturer, partner or employee of the other for any purpose whatsoever. 

        (b)    Use of Licensed Names and Marks in Contracts.    Nonni's shall not employ any of the
Licensed Names and Marks in signing any contract or applying for any license or permit or in a manner that may result in MFB's liability for any of Nonni's indebtedness or obligations, nor may Nonni's
use the Licensed Names and Marks in any way not expressly authorized by MFB. Except as expressly authorized in writing, neither MFB nor Nonni's shall make any express or implied agreements,
warranties, guarantees or representations or incur

 
any debt in the name or on behalf of the other, represent that their relationship is other than licensor and licensee or be obligated by or have any liability under any agreements or representations
made by the other that are not expressly authorized in writing. 

        (c)    Severability.    Except as expressly provided to the contrary herein, each Section,
paragraph, term and provision of this Agreement, and any portion thereof, shall be considered severable and if, for any
reason, any such provision of this Agreement is held to be invalid, contrary to or in conflict with any applicable present or future law or regulation in a final, unappealable ruling issued by any
court, agency or tribunal with competent jurisdiction in a proceeding to which MFB is a party, that ruling shall not impair the operation of, or have any other effect upon, such other portions of this
Agreement as may remain otherwise intelligible, which shall continue to be given full force and effect and bind the parties hereto, although any portion held to be invalid shall be deemed not to be a
part of this Agreement from the date the time for appeal expires, if Nonni's is a party thereto, otherwise upon Nonni's receipt of a notice of non-enforcement thereof from MFB. If any
covenant herein which restricts competitive activity is deemed unenforceable by virtue of its scope in terms of area, business activity prohibited and/or length of time, but would be enforceable by
reducing any part or all thereof, Nonni's and MFB agree that the same shall be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction in which
enforcement is sought. 

        (d)    Substitution of Provisions.    If any applicable and binding law or rule of any
jurisdiction requires a greater prior notice of the termination of this Agreement than is required hereunder, or the taking of some other action not required hereunder, or if, under any applicable and
binding law or rule of any jurisdiction, any provision of this Agreement is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the
comparable provisions hereof. Nonni's agrees to be bound by any promise or covenant imposing the maximum duty permitted by law which is subsumed within the terms of any provision hereof, as though it
were separately articulated in and made a part of this Agreement, that may result from striking from any of the provisions hereof, any portion or portions which a court may hold to be unenforceable in
a final decision to which MFB is a party, or from reducing the scope of any promise or covenant to the extent required to comply with such a court order. Such modifications to this Agreement shall be
effective only in such jurisdiction, unless MFB elects to give them greater applicability, and shall be enforced as originally made and entered into in all other jurisdictions. 

        (e)    Waiver.    MFB and Nonni's may by written instrument unilaterally waive or reduce any
obligation of or restriction upon the other under this Agreement, effective upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Any waiver
so granted by the waiving party shall be without prejudice to any other rights the waiving party may have, will be subject to continuing review by the waiving party and may be revoked, in the waiving
party's sole discretion, at any time and for any reason, effective upon delivery to the other party of ten (10) days' prior written notice. 

        (f)    Waiver by Custom or Practice.    MFB and Nonni's shall not be deemed to have waived or
impaired any right, power or option reserved by this Agreement (including, without limitation, the right to demand exact compliance with every term, condition and covenant herein or to declare any
breach thereof to be a default and to terminate this Agreement prior to the expiration of its term) by virtue of any custom or practice of the parties at variance with the terms hereof; any failure,
refusal or neglect of MFB or Nonni's to exercise any right under this Agreement or to insist upon exact compliance by the other with its obligations hereunder; any waiver, forbearance, delay, failure
or omission by MFB or Nonni's to exercise

 
any right, power or option, whether of the same, similar or different nature, or MFB's acceptance of any payments due from Nonni's after any breach of this Agreement. 

        (g)    Force Majeure.    Neither MFB nor Nonni's shall be liable for loss or damage or deemed
to be in breach of this Agreement if their failure to perform obligations results from: 

	(i)
	compliance
with any law, regulation, requirement or instruction of any federal, state, municipal or foreign government or any department or agency thereof; or

	(ii)
	acts
of God; or

	(iii)
	fires,
strikes, embargoes, war or riot; or

	(iv)
	any
other similar event or cause. 

        Any
delay resulting from any of said causes shall extend performance accordingly or excuse performance, in whole or in part, as may be reasonable, except that said causes shall not
excuse payments of amounts owed at the time of such occurrence or payment of any Running Royalties or Guaranteed Amounts for Royalty Bearing Products due on any sales thereafter. 

        (h)    Press Release.    Unless consented to by MFB in advance or required by law, regulation,
statute, etc., Nonni's agrees not to issue any formal press release prior to the introduction of Royalty Bearing Products through the Designated Distribution Channels. 

        (i)    Temporary Restraining Orders.    Notwithstanding anything to the contrary contained in
this Agreement, MFB and Nonni's shall each have the right in a proper case to obtain temporary restraining orders and temporary or preliminary injunctive relief from a court of competent jurisdiction. 

        (j)    Rights Cumulative.    The rights of MFB and Nonni's hereunder are cumulative and no
exercise or enforcement by MFB or Nonni's of any right or remedy hereunder shall preclude the exercise or enforcement by MFB or Nonni's of any other right or remedy hereunder which MFB or Nonni's is
entitled by law to enforce. 

        (k)    Costs and Attorney Fees.    If a claim for amounts owed by Nonni's to MFB or its
affiliates is asserted in any judicial proceeding or appeal thereof, or if MFB or Nonni's is required to enforce this Agreement in any judicial proceeding or appeal thereof, the party prevailing in
such proceeding shall be entitled to reimbursement of its reasonable costs and expenses, including reasonable accounting and legal fees, whether incurred prior to, in preparation for, or in
contemplation of the filing of any written demand, claim, action, hearing or proceeding to enforce the obligations of this Agreement. If MFB incurs expenses in connection with Nonni's failure to pay
when due amounts owing to MFB, to submit when due any reports, information or supporting records or otherwise to comply with this Agreement, or if Nonni's incurs expenses in connection with MFB's
failure to comply with this Agreement, including, but not limited to legal and accounting fees, the party incurring the expense shall be reimbursed by the other party for any such reasonable costs and
expenses which it incurs. 

        (l)    Governing Law.    Except to the extent governed by the United States Trademark Act of
1946 (Lanham Act, 15 U.S.C. "1051 et seq.) or other federal law, this Agreement, and the relationship between Nonni's and MFB, shall be governed by the
laws of the State of Utah. 

        (m)    Jurisdiction.    Nonni's and MFB hereby irrevocably consent and agree that any legal
action, suit or proceeding arising out of or in any way in connection with this Agreement may be instituted or brought in the United States District Court for the District of Utah. Nonni's and MFB
hereby irrevocably consent and submit to, for themselves and in respect of their property, generally and unconditionally, the jurisdiction of such Court, and to all proceedings in such Court. Further,
Nonni's and MFB irrevocably consent to actual receipt of

 
any summons and/or legal process at their respective addresses as set forth in this Agreement as constituting in every respect sufficient and effective service of process in any such legal action or
proceeding. Nonni's and MFB further agree that final judgment in any such legal action, suit or proceeding shall be conclusive and may be enforced in any other jurisdiction, whether within or outside
the United States of America, by suit under judgment, a certified or exemplified copy of which will be conclusive evidence of the fact and the amount of the liability. 

        (n)    Waiver of Punitive Damages.    Except with respect to the indemnification obligations
of the parties hereunder, the parties waive to the fullest extent permitted by law any right to or claim for any punitive or exemplary damages against the other and agree that, in the event of a
dispute between them, the party making a claim shall be limited to recovery of any actual damages it sustains. 

        (o)    Headings.    The headings of the several sections and paragraphs hereof are for
convenience only and do not define, limit or construe the contents of such sections or paragraphs. 

        (p)    Entire Agreement.    This Agreement and the Exhibits hereto represent the entire
agreement between MFB and Nonni's with respect to the subject matter hereof and supersede any prior agreements and negotiations between the parties. This Agreement does not affect my rights or
obligations of the parties under the Retail Agreement. 

        (q)    Exhibits.    All Exhibits hereto form part of this Agreement. 

        (r)    Counterparts.    This Agreement may be executed simultaneously in two counterparts,
each of which shall be deemed an original, but both of which together shall constitute one and the same agreement, binding upon both parties hereto, notwithstanding that both parties are not
signatories to the original or the same counterpart. 

        (s)    Expenses.    Each party shall bear its own expenses (including attorneys' fees and
expenses) in connection with the preparation, negotiation, execution, and delivery of this Agreement. 

        IN WITNESS THEREOF, this Agreement has been executed by the Parties hereto as of the date and year first written above. 

	 	 	NONNI'S FOOD COMPANY, INC.
	

 	
 	

By:	

/s/  TIM BRUER      

	 	 	Its:	CEO
	

 	
 	

THE MRS. FIELDS' BRAND, INC.
	

 	
 	

By:	

/s/  MICHAEL WARD      

	 	 	Its:	Sr. Vice President

 

EXHIBIT "A"

LICENSED NAMES AND MARKS  

        Mrs. Fields 

        Mrs. Fields
Cookies 

 

EXHIBIT "B"

ROYALTY BEARING PRODUCTS  

        Frozen Cookie Dough Products manufactured by MFB's supplier. 

QuickLinks

TRADEMARK LICENSE AGREEMENT

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