Document:

<PAGE>

                                                                    EXHIBIT 10.1

                         MANAGEMENT SERVICES AGREEMENT

          This MANAGEMENT SERVICES AGREEMENT (this "Agreement") is dated as of
July 9, 1999, by and among The Right Start, Inc., a California corporation (the
"Company") and RightStart.com Inc., a Delaware Corporation ("Sub").

                              W I T N E S S E T H:

          WHEREAS, Sub is a subsidiary of the Company formed for the purpose of
engaging in online retailing of the Company's products for infants and young
children;

          WHEREAS, Sub desires to obtain and the Company desires to provide
administrative and other services to Sub in connection with its online retailing
business;

          NOW, THEREFORE, in consideration of the mutual promises and agreements
herein contained and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the parties hereto hereby agree as
follows:

          1.  Basic Services.

          (a)  During the term of this Agreement and subject to the ultimate
authority of Sub, the Company shall, either directly, through one or more of its
subsidiaries or through one or more of its third party service providers,
provide and/or arrange the following basic services and benefits to Sub (the
"Basic Services"):

               (i)  Personnel. The Company shall provide Sub with substantially
                    ---------
the same personnel/human resource services that it performs for itself
including, without limitation, hiring, termination, personnel transfer, benefits
administration and employee relations services.

               (ii) Payroll. The Company shall provide Sub with substantially
                    -------
the same payroll services that it performs for itself including, without
limitation, processing payroll, preparing payroll tax returns, mailing payroll
checks, participating in payroll related audits and preparing W-2 and 1099
forms.

              (iii) Insurance. The Company shall obtain for Sub property,
                    ---------
casualty (including general liability and workers' compensation), product
liability, crime and fiduciary insurance on an annual basis, and surety
insurance on an as needed basis, provided that Sub shall be solely liable for
workers' compensation claims of employees incurred after the date hereof, and
the discharge of any such workers' compensation liability by the Company shall
be considered a service rendered by the Company to Sub under this Section 1(a).

               (iv) Employee Benefits. The Company shall provide all Sub
                    -----------------
employees with benefits substantially similar to benefits provided by the
Company to its employees.
<PAGE>

               (v)  General Corporate. The Company shall provide Sub with
                    -----------------
substantially the same general corporate services that it performs for itself
using Company employees or that it procures through third-party service
providers including, without limitation, tax services, cash management services,
merchandising services, advertising, inventory management services, customer
relations services, financial services and legal services.

               (vi) Order Fulfillment and Collection. The Company's distribution
                    --------------------------------
centers located in Pennsylvania and California shall provide fulfillment and
collection services with respect to orders placed by Sub's customers in
substantially the same manner and with priority at least as high as it performs
for itself or any third party. Fulfillment and collection services shall consist
of, without limitation, receiving, quality control, storage, picking, packing,
shipping and handling of product, and processing customer returns, warranty
service, invoicing, collections, etc. and will include electronic integration of
such functions with Sub's Internet site(s).

              (vii) General Accounting. The Company shall provide Sub with
                    ------------------
substantially the same general accounting services that it performs for itself
including sales audit, accounts payable and general ledger services, receipt and
opening of all vendor mail, maintenance of a vendor master file, processing and
forwarding payment of all vendor invoices, invoice exception reporting and
resolution, periodic financial reporting and vendor relations.

            (viii)  Telecommunications. The Company shall provide Sub with
                    ------------------
access to the Company's internet/telecommunications hardware and facilities
including access to data, networking and computing resources, telephone and
facsimile equipment and services, internet service providers providing
connectivity to internet over dedicated DS-3 line, internet traffic, data
routing and email services, relay services for Sub's back office operations and
hardware services.

            (ix)    Catalog Production. The Company shall provide Sub with
                    ------------------
catalog production assistance, in substantially the same form as the Company
performed for itself prior to the date of this Agreement, including, without
limitation, catalog photography, copyrighting, catalog editing, catalog product
selection, production management, customer list and customer information
management, catalog circulation and mailing services.

            (x)     Credit Services. During the term of this Agreement, the
                    ---------------
Company shall, either directly, through one or more of its subsidiaries or
through one or more of its third party service providers, provide credit
services to Sub including without limitation full credit checking and analysis
and credit card processing for customer orders.

            (xi)    Miscellaneous. The Company shall provide to Sub such other
                    -------------
services and benefits as the parties hereto shall mutually agree from time to
time.

     2. Inventory Supply Services.

    (a)  During the term of this Agreement, the Company shall, either directly
or through one or more of its subsidiaries, supply inventory to Sub when and as
requested and solely for resale or promotion by Sub through its catalogs or
online Website (or Sub's other online or electronic mode or promotional methods)
(the "Inventory Supply Services") as follows:

                                       2
<PAGE>

            (i)     Until January 31, 2000, Sub shall purchase Common Inventory
from the Company on an as needed basis in order to immediately fulfill
individual customer orders.

            (ii)    At all times after the date of this Agreement if Sub desires
to purchase Internet-Only Inventory from the Company, then Sub shall purchase
such inventory on a forward basis as needed to meet expected customer demand.
After January 31, 2000 if Sub desires to purchase Common Inventory from the
Company, then Sub shall also purchase Common Inventory to be sold by it on a
forward basis as needed to meet expected customer demand. In all cases under
this subsection (ii), Sub will be required to take delivery of such inventory
purchased on a forward basis and record it as inventory on its books.

     For purposes of this Agreement, the term "Internet-Only Inventory" shall
mean inventory of products sold or carried for sale only by Sub in its Internet
or catalog operations and not sold or carried for sale by the Company in its
stores.  The term "Common Inventory" shall mean all inventory purchased by the
Company on behalf of Sub that is sold or carried for sale in both the Company's
stores and in Sub's Internet or catalog operations.

       (b) The Company agrees to accept any inventory originally purchased by
Sub from the Company returned by Sub's customer to Sub, a Right Start store or
their distribution centers ("Returned Inventory"), subject to the following:

            (i)  For Common Inventory (which for purposes of this Section 2(b)
shall also include inventory purchased by the Company on behalf of Sub that has
at any time been carried for sale in the Company's stores), the Company shall
accept the Returned Inventory and provide credit to the customer. In order to
properly reflect the accounting for such transactions on the books of each
company, the transaction shall be recorded as follows: (A) the amount refunded
to the customer will be charged to the account of Sub and (B) the Company's cost
of the inventory, including freight, will be credited to the account of Sub,
provided the inventory is saleable or a credit is obtained from the inventory's
vendor.

           (ii)  For Internet-Only Inventory, the Company shall accept the
Returned Inventory and provide a credit to the customer. In order to properly
reflect the accounting for such transactions on the books of each company, the
transactions shall be recorded as follows: (A) the amount refunded to the
customer will be charged to the account of Sub and (B) provided the returned
inventory is in salable condition, the Company will transfer the inventory to
Sub's Internet-Only Inventory balance at Sub's cost of the inventory, including
freight. If the returned Internet-Only Inventory is not in salable condition,
the Company will obtain a credit from the vendor, if available, and credit Sub's
account for such vendor credit. If the returned Internet-Only Inventory is not
salable and not returnable to its vendor for credit, no credit will be made to
Sub's account for such inventory.

       (c)  The Company shall not buy any inventory for Sub without the prior
approval of an officer of Sub.

       (d)  All vendor warranties with respect to inventory purchased by Sub
from the Company hereunder are hereby assigned to Sub.

                                       3
<PAGE>

          3. Promotional Services.

          During the term of this Agreement the Company shall, either directly,
through one or more of its subsidiaries or through one or more of its third
party service providers, provide and/or arrange the following promotional
benefits to Sub at no additional cost to Sub (the "Promotional Services"):

         (a)  Until termination of the Intellectual Property Agreement dated as
of even date herewith between the Company and Sub (even after the term of this
Agreement): (a) Company will vigorously promote Sub as its exclusive online and
catalog channel for products for parents, childcare providers, infants and
children under age seventeen; (b) Company agrees that neither it nor any
affiliates it controls will promote in any way any other online or catalog
retailer that offers products, as a material part of its business, for parents,
childcare providers, infants and children under age seventeen; (c) Company
agrees that Company will include prominent reference to Sub where such reference
can be accomplished at a low incremental cost to the Company (by way of example,
and not limitation, all the following created or manufactured or obtained after
the Effective Date will contain a prominent reference to Sub: customer bags,
customer receipts, labels, invoices, counter cards, in-store audio programming,
emails, letterhead, and other stationary, mailers, print publications,
advertising (including, without limitation, print, radio, television, billboard
and the Internet, etc.)); and (d) Company agrees that it will have in-store
signs promoting Sub in all Company retail stores and any retail store controlled
or licensed by the Company.

         (b)  Company shall cause its marketing and merchandising employees to
assist Sub in the development of Sub's marketing and merchandising programs to
be implemented by the Company; Company shall also cause its retail store
personnel to execute and carry out reasonable marketing and merchandising
programs of Sub.

          4.  Payment.

         (a)  Basic Services. In full consideration for the Basic Services set
              --------------
forth in Section 1 above, Sub shall pay the Company for each such service, an
amount equal to the Company's Direct Cost (as defined below) plus an additional
five percent (5%). "Direct Cost" means, with respect to each service provided
pursuant to this Agreement, the direct out-of-pocket expenses paid or incurred
to third parties or by the Company and a proportionate share of all overhead
expenses directly and demonstrably attributable to providing such service,
including, without limitation, shipping, handling, travel expenses, personnel
costs, professional fees, printing and postage.

         (b)  Inventory Supply Services. In full consideration for the Inventory
              -------------------------
Supply Services referred to in Section 2(a) above, Sub shall pay the Company
105%, multiplied by the sum of (x) the direct cost of the goods supplied to Sub,
(y) the inbound freight charges, and (z) all other costs charged to the Company
by its suppliers.

         (c)  Invoices.
              --------

             (i)  On or as soon as possible after the last day of each month and
in reasonable detail, the Company shall deliver an invoice to Sub setting forth
the Basic Services,

                                       4
<PAGE>

and the amount of fees payable for such services rendered to Sub during such
month. Sub shall pay the invoiced amount to the Company for Basic Services
within ten (10) days after the date on which such invoice is received by
Sub.

            (ii)  On or prior to January 31, 2000 as to the Common Inventory
purchased for Sub, each week the Company shall deliver an invoice to Sub in
reasonable detail setting forth the Common Inventory purchased from the Company
for filling customer orders during such week. Sub shall pay the invoiced amount
to the Company for the Common Inventory of Sub under this provision within three
(3) days after the date on which such invoice is received by Sub.

           (iii)  On or as soon as possible after the last day of each month as
to the Common Inventory purchased for Sub at any time after January 31, 2000 and
at all times for the Internet-Only Inventory, the Company shall deliver an
invoice to Sub in reasonable detail setting forth the Common Inventory and the
Internet-Only Inventory purchased for Sub during the month. Sub shall pay the
invoiced amount within fifteen (15) days after the date on which such invoice is
received by Sub.

     5.  Inspection.  Sub and its agents and representatives, at Sub's
         ----------
expense (unless a five percent (5%) or greater discrepancy is discovered), shall
have the right to examine the books and records of the Company that relate to
the costs and expenses referred to in this Agreement, provided, however, that
such examination may only be conducted during regular business hours and upon
reasonable prior written notice.

     6.  No Agency.   The parties hereto are independent contractors and nothing
         ---------
in this Agreement is intended to, nor shall it, create any agency, partnership
or joint venture relationship between them. With respect to any third party, no
party hereto, or any of its officers, directors, employees or agents, shall have
the right or authority to bind or otherwise obligate the other party hereto in
any way as a consequence of this Agreement.

     7.  Termination.
         -----------

    (a)  The term of this Agreement shall begin as of the date hereof and shall
continue for an indefinite period in full force and effect until it is
terminated in accordance with this Section 7.

    (b)  This Agreement may be terminated in full or on a service-by-service
basis at the option of either the Company or Sub as follows:

         (i)  Sub may terminate this Agreement or any of the Basic Services,
Inventory Supply Services or Promotional Services (or any other services under
this Agreement) at any time upon thirty (30) days prior written notice to the
Company; provided that if Sub terminates the Inventory Supply Services or this
         --------
Agreement in full, Sub must pay for and take delivery of (in accordance with
this Agreement) all Common Inventory and Internet-Only Inventory purchased by
the Company at Sub's request prior to the termination date.

        (ii)  The Company may terminate this Agreement or any service(s) under
this Agreement at any time after January 31, 2000 upon one hundred twenty (120)
days

                                       5
<PAGE>

prior written notice to Sub when the annual run rate of Sub's sales is projected
to be in excess of $40 million or, in order to meet demand for Sub's sales (even
if Sub's annual run rate is less than $40 million), the Company would be
required to make additional Expenditures in providing Basic Services or
Inventory Services that exceed $15,000 in any one-month period and that could
not be passed through to or reimbursed by Sub under this Agreement or that Sub
does not otherwise agree to pay. For purposes of this section, the term
"Expenditures" shall mean any capital expenditures made by the Company for
facilities, space, equipment or software.

          (c)   Notwithstanding the foregoing clause (b), the Company shall have
the right, but not the obligation, to terminate this Agreement immediately if:

                (i)  Sub is in material breach of any of this Agreement, which
breach is not cured within sixty (60) days of receipt of written notice from the
Company of such breach; except that any material breach relating to or arising
                        ------
out of Section 4 of this Agreement must be cured within thirty (30) days of
receipt of written notice from the Company of such breach;

               (ii)  Sub is the subject of a voluntary petition in bankruptcy or
any voluntary proceeding relating to insolvency, receivership, liquidation, or
composition for the benefit of creditors, if such petition or proceeding is not
dismissed within ninety (90) days of filing, or becomes the subject of any
involuntary petition in bankruptcy or any involuntary proceeding relating to
insolvency, receivership, liquidation, or composition for the benefit of
creditors, if such petition or proceeding is not dismissed within ninety (90)
days of filing;

              (iii)  Sub's business, or all or substantially all of its assets,
are liquidated or otherwise terminated, sold or transferred due to insolvency or
any other basis; or

               (iv)  Sub makes an assignment for the benefit of its creditors.

          (d)   Notwithstanding the foregoing clause (b), Sub shall have the
right, but not the obligation, to terminate immediately this Agreement if:

               (i)  the Company is in material breach of any of its obligations
or representations hereunder, which breach is not cured within thirty (30) days
of receipt of written notice from Sub of such breach;

              (ii)  the Company is the subject of a voluntary petition in
bankruptcy or any voluntary proceeding relating to insolvency, receivership,
liquidation, or composition for the benefit of creditors, if such petition or
proceeding is not dismissed within sixty (60) days of filing, or becomes the
subject of any involuntary petition in bankruptcy or any involuntary proceeding
relating to insolvency, receivership, liquidation, or composition for the
benefit of creditors, if such petition or proceeding is not dismissed within
sixty (60) days of filing;

             (iii)  the Company's business, or substantially all of its assets,
are liquidated or otherwise terminated, sold or transferred due to insolvency or
any other basis; or

              (iv)  the Company becomes insolvent or unable to pay its debts as
they mature or Company makes an assignment for the benefit of its creditors.

                                       6
<PAGE>

          (e)  If Sub wishes to obtain any inventory or services on its own
through third parties or in the event of a termination of this Agreement in
whole or in part, the Company shall use its best efforts to effect a smooth
transition and to assist Sub in establishing direct third party relationships on
reasonable terms. This obligation will continue after termination of this
Agreement for any reason with the intent that Sub will have the ability to
acquire for resale all products Company sells from time to time for a period of
at least three years after termination of this Agreement in whole.

          (f)  A party may exercise its right to terminate pursuant to this
Section 7 by sending appropriate notice to the other party pursuant to Section
8(f) hereof specifying the subsection of this Section 7 on which the party is
relying and, if this Agreement is not terminated in full, the specific services
to which such termination relates. No exercise by a party of its rights under
this Section 7 will limit its remedies by reason of the other party's default,
the party's rights to exercise any other rights under this Section 7, or any of
that party's other rights.

          8.   Miscellaneous.
               -------------

         (a)    This Agreement shall be governed by the internal laws of the
State of California without giving effect to the conflict of law principles
thereof.

         (b)    This Agreement sets forth the entire agreement between the
parties hereto with respect to the subject matter hereof and is intended to
supersede all prior negotiations, understandings and agreements. No provision of
this Agreement may be waived or amended, except by a writing signed by the
Company and Sub.

         (c)    This Agreement may be executed in one or more counterparts, each
of which shall be deemed an original and together which shall constitute one and
the same instrument.

         (d)    The failure of any party to exercise any right or remedy
provided for herein shall not be deemed a waiver of any right or remedy
hereunder.

         (e)    If any provision of this Agreement is determined by a court of
competent jurisdiction to be invalid or otherwise unenforceable, such
determination shall not affect the validity or enforceability of any remaining
provisions of this Agreement. If any provision of this Agreement is invalid
under any applicable statute or rule of law, it shall be enforced to the maximum
extent possible so as to effect the intent of the parties, and the remainder of
this Agreement shall continue in full force and effect.

         (f)    All notices, requests, demands, waivers and other communications
required or permitted to be given under this Agreement shall be in writing and
shall be deemed to have been duly given if delivered personally, via overnight
courier, by facsimile transmission or mailed, certified or registered mail,
postage prepaid, return receipt requested:

                                       7
<PAGE>

          If to the Company:  The Right Start, Inc.
                              5388 Sterling Center Drive, Unit C
                              Westlake Village, California  91361
                              Attn: President

                              Fax:  (818) 707-7132

          If to Sub:          RightStart.com Inc.
                              5388 Sterling Center Drive, Unit C
                              Westlake Village, California  91361
                              Attn:  President

                              Fax: (818) 707-7132

         (g)  This Agreement shall be binding upon and inure to the benefit of
each of the parties hereto and their respective, permitted successors and
assigns. Sub may not assign any of its rights hereunder without the prior
written consent of the Company, except to a successor to substantially all of
Sub's business or assets; provided, that if Sub assigns its rights under this
Agreement as permitted by the foregoing, the Company may terminate this
Agreement six (6) months following such assignment, unless earlier terminated
during such six-month period by Sub (notwithstanding anything to the contrary
set forth in Section 7 hereof).

         (h)  The section headings used herein are for the convenience of the
parties only, are not substantive and shall not be used to interpret or construe
any of the provisions contained herein.

                                       8
<PAGE>

          IN WITNESS WHEREOF, the undersigned have executed this Agreement as of
the date first above written.

                              The Right Start, Inc., a California corporation

                              /s/ Gina M. Engelhard
                              ---------------------
                              Name:  Gina M. Engelhard
                              Title:  Chief Financial Officer and Secretary

                              RightStart.com Inc., a Delaware corporation

                              /s/ Jerry R. Welch
                              ------------------
                              Name:  Jerry R. Welch
                              Title:  President

                                       9<PAGE>

                                                                    EXHIBIT 10.2

                        INTELLECTUAL PROPERTY AGREEMENT

          This INTELLECTUAL PROPERTY AGREEMENT, (the "Agreement"), dated as of
                                                      ---------
July 9, 1999 (the "Effective Date"), is by and among The Right Start, Inc., a
                   --------------
California corporation (the "Company") and RightStart.com Inc., a Delaware
                             -------
Corporation ("Sub").
              ---

                              W I T N E S S E T H:
                              --------------------

          WHEREAS, Company is the owner of all right, title and interest in the
Intellectual Property as defined herein; and

          WHEREAS, Sub is a subsidiary of the Company formed for the purpose of
conducting the Company's catalog business, and engaging in the online retailing
of the Company's products for parents, infants and children and the other
activities more fully defined below as the Online Business;

          WHEREAS, the Company desires to assign to Sub the Website IP, and to
grant Sub a non-exclusive, non-transferable, fully-paid up and royalty-free
license (except as otherwise set forth herein) to use the Right Start IP and the
goodwill associated therewith solely in connection with the Online Business, and
Sub desires to grant to the Company a non-exclusive, non-transferable, fully-
paid up and royalty-free license to use the Website IP and the goodwill
associated therewith solely in connection with the Retail Business.

          NOW, THEREFORE, in consideration of the mutual promises and agreements
herein contained and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the parties hereto hereby agree as
follows:

1.  DEFINITIONS

          1.01  Affiliate means any person or entity of any kind effectively
controlling, effectively controlled by or under common control with Company or
Sub.

          1.02  Change in Control shall mean, and shall be deemed to have
occurred on the date the Sub enters into or is involved in any merger,
reorganization, consolidation or other business combination with any person or
entity other than an Affiliate or financial adviser, immediately after which
Sub's stockholders immediately prior to such transaction hold less than fifty
percent (50%) of the general voting power of Sub.

          1.03  Confidential Information shall mean any information relating to
technical, marketing, product, customer and/or business affairs which is
disclosed in the course of this Agreement, including information relating to
products, trade secrets, software research and developments, inventions,
processes, techniques, designs or other technical and business information.
Confidential information shall not include any information which becomes
generally available to the public without breach of this Agreement, is in the
possession of the
<PAGE>

recipient party prior to its disclosure by the disclosing party or becomes
available from a third party not in breach of any obligations of confidentiality
to the disclosing party.

          1.04  Content shall mean all information, marketing data, text, audio
files, video files, graphics or other material provided by Company for use in
connection with the Online Business.

          1.05  Customer Information shall mean all lists of customers and
prospective customers and any other information regarding customers (and
prospective customers) of the Company's Retail Business in any format or medium
of expression existing on or after the Effective Date.

          1.06  Derivative Work shall have the meaning in accordance with the
United States Copyright Act of 1976, as amended, 17 U.S.C. (S)101, namely, a
work based upon one or more pre-existing works that is embodied in any form in
which a work may be recast, transformed or adapted, including any work
consisting of editorial revisions, annotations, elaborations or other
modifications which, as a whole, represents an original work of authorship.

          1.07  Guidance Solutions Content shall mean the source code (human
readable) and object code (machine readable), technology, methods, techniques,
software, algorithms, electronic commerce and database applications and rights
thereto owned by Guidance Solutions, Inc. which has been engaged by Company to
develop the Website.

          1.08  Intellectual Property shall mean the Right Start IP and the
Website IP.

          1.09  Marks refers to all trademarks, service marks, trade dress,
logos, brands and designs, trade names, Internet domain names, metatags, and
hyperlinks and any similar designation of source now known or hereafter devised
(and any combination thereof) owned or used by Company, including, without
limitation, those set forth on Exhibit A.  Marks (excluding trade dress,
designs, domain names, metatags and hyperlinks) may also be referred to herein
as Trademarks.

          1.10  Online Business shall mean the catalog and online retailing of
the Company's and Sub's products (including, without limitation, third party
products sold or distributed by either) or similar products for parents,
childcare providers, infants and children under age seventeen, together with
original or third party content presented or offered on the Website or otherwise
online or electronically by Sub, including, without limitation, the production,
procurement, sales, marketing, promotion and distribution of all of the
foregoing, and the collection, sale, and distribution of information regarding
the use and users of the Website and other customers.

          1.11  Retail Business shall mean the retail sales of products for
parents, childcare providers, infants or children under age seventeen through
any sales medium except through online sales (or in any other electronic format)
or through catalog sales.

          1.12  Right Start IP shall mean all Customer Information, and any
other information regarding customers of the Company's Retail Business, and all
Marks, and all goodwill associated therewith, copyrights and works subject to
copyright protection, patents,

                                       2
<PAGE>

trade secrets and other proprietary and intangible property rights, and all
applications and registrations therefor and renewals and extensions thereof of
the Company, including, without limitation, those Marks set forth on Exhibit A
and the Patents set forth on Exhibit C; provided, however, that the term "Right
                                        -----------------
Start IP" shall not include the Website IP (or anything else developed by or for
Sub on or after the Effective Date). Company shall use its best efforts to
provide to Sub Exhibits updated to reflect any after-acquired Right Start IP
which is necessary or useful to conduct, or material to, the Retail Business.

          1.13  The Right Start Website Content shall include, without
limitation, all files (including all Hypertext Markup Language (HTML) files),
text, graphics, graphics files in any file format, images, artwork, audio files,
audiovisual materials, and electronic commerce and database applications
(including such Content utilizing or displaying the name "Right Start") which
are (i) provided by third parties or the Company or (ii) created by or for Sub
in connection with the Website and in accordance with the terms and conditions
of this Agreement.

          1.14  User Information shall mean any and all information with respect
to the use and users of the Website, including, without limitation, all user
profiles, click streams, cookie files, and information regarding frequency of
use, page views, hits, purchase history and all demographic data collected by or
on behalf of the Company or Sub.  User Information shall also include all
catalog customer lists of the Company or Sub in existence on the Effective Date.

          1.15  Website shall mean all content of the interactive electronic
commerce website located at the domain name www.RightStart.com.
                                            ------------------

          1.16  Website IP refers to the Right Start Website Content and all of
the following as they relate to the Website or the Online Business:  the
copyright registrations set forth on Exhibit B, the domain names set forth on
Exhibit D, and all trademarks, service marks, trade dress, logos ,brands and
designs, trade names, Internet domain names, metatags, and hyperlinks and any
similar designation of source now known or hereafter devised (and any
combination thereof) used in connection with the Website or the Online Business
(the "Sub Marks"), and all goodwill associated therewith, copyrights and works
subject to copyright protection, patents, trade secrets, the Content and other
proprietary and intangible property rights, and all applications and
registrations therefor and renewals and extensions thereof, including all
intellectual property hereafter created, developed or acquired by or for the
Company or Sub in the conduct of the Online Business.

2.  GRANT OF LICENSE.
    ----------------

          2.01  (a)  License to Sub.  Company hereby grants to Sub a worldwide,
                     --------------
non-exclusive (except as provided below), non-transferable (except as provided
below) fully paid-up and royalty-free license to use and fully exploit the Right
Start IP (and the goodwill associated therewith) and the Customer Information,
solely in connection with the Online Business and in accordance with the terms
and conditions of the Agreement (subject to the provisions of Article 4).  Such
                                                              ---------
license will be exclusive with respect to the Online Business and such
exclusivity will exclude the Company or any Affiliate of the Company or
successor from (1) using, exploiting, exercising or licensing any rights to the
Right Start IP or Customer Information in connection with any online, e-commerce
or catalog business retailing products for parents,

                                       3
<PAGE>

childcare providers, infants or children under age seventeen (provided that the
Company may maintain hyperlinks, sites or pages (that utilize domain names other
than those within the definition of Website IP) that provide access exclusively
to (A) corporate information regarding the Company, and (B) a list of the
Company's retail locations, so long as such hyperlink, site or page provides a
link to the Website) or (2) engaging in or promoting any online, e-commerce or
catalog business retailing products for parents, childcare providers, infants or
children under age seventeen (provided that the Company may maintain hyperlinks,
sites or pages (that utilize domain names other than those within the definition
of Website IP) that provide access exclusively to (A) corporate information
regarding the Company, and (B) a list of the Company's retail locations, so long
as such hyperlink, site or page provides a link to the Website).

          (b)  License to Company.  Sub hereby grants to Company a worldwide,
               ------------------
non-exclusive, fully paid-up and royalty-free license to use and fully exploit
the User Information and the Website IP for any purpose of the Retail Business
other than an electronic or online presence (provided that the Company may
maintain hyperlinks, sites or pages (that utilize domain names other than those
within the definition of Website IP) that provide access exclusively to (A)
corporate information regarding the Company, and (B) a list of the Company's
retail locations, so long as such hyperlink, site or page provides a link to the
Website) (Subject to the provisions of Article 4 and Article 7).
                                       -----------------------

          2.02.  Assignment. Company hereby assigns to Sub all of its right,
                 ----------
title and interest in and to the User Information and the Website IP (and the
goodwill associated therewith), in accordance with the terms and conditions of
the Agreement.

          2.03   Ownership by the Company.  All right, title and interest in and
                 ------------------------
to the Customer Information and the Right Start IP, including all goodwill
associated therewith, shall remain vested in Company.  Sub covenants that it
will not in any way challenge (1) Company's ownership of the Right Start IP or
the Customer Information or (2) the validity of the Right Start IP.

          2.04.  Ownership by Sub.  All right, title and interest in and to the
                 ----------------
User Information and the Website IP (including all goodwill associated
therewith) shall be the property of Sub.  The Company covenants that it will not
in any way challenge (1) Sub's ownership of the Website IP or User Information
or (2) the validity of the Website IP.

          2.05.  Transferability.  (a)  Neither party hereto shall have the
                 ---------------
right to assign or sublicense its licenses or sublicenses under this Agreement
unless (1) such party obtains the other party's prior written consent to such a
transfer of rights, and (2) such assignee or sublicensee shall assume in writing
the obligations of the licensing or sub-licensing party under this Agreement and
agree to be bound hereunder for the benefit of the other party; provided that
without regard to such restrictions (A) either party may assign such licenses or
sublicenses to a successor to substantially all its assets and (B) either party
may sublicense its licenses and sublicenses in connection with a partnership,
alliance, joint venture, distribution, advertising or similar arrangement that
does not constitute a mere brokering of the license or sublicense.

          (b) Notwithstanding the immediately foregoing paragraph, both the
Company and Sub shall be prohibited from assigning or sublicensing (or in the
case of the Company, a

                                       4
<PAGE>

further licensing) the "Right Start" name in a particular circumstance if, in
the opinion of an independent arbitrator recognized by American Arbitration
Association (the "AAA") appointed by consensus of the Board of Directors of the
Company and the Board of Directors of Sub, such assignment or sublicense would
substantially harm the image or reputation of the non-assigning/non-
sublicensing/non-licensing party or otherwise substantially diminish the value
of the non-assigning/non-sublicensing/non-licensing party's Intellectual
Property rights or the "Right Start" name in a particular circumstance. The non-
prevailing party shall pay the costs and expenses of such arbitrator if utilized
hereunder, and the arbitrator shall allocate between the parties fees and
expenses of counsel in connection with any such arbitration.

          (c) Notwithstanding Section 2.05(a) and (b) above, the Company shall
                              -----------------------
be permitted to assign, pledge and grant a security interest in its Intellectual
Property to its Senior Lender to secure its obligations under any loan or credit
agreement with its Senior Lender without the consent of Sub, and the Company's
Intellectual Property and rights may be assigned, transferred or sublicensed by
the Company or its Senior Lender, by foreclosure or transfer in lieu thereof, in
connection with such Senior Lender's exercise of any remedies with respect to
such indebtedness without the consent of Sub; provided that any transferee,
including Senior Lender, who acquires ownership of or a sublicense in such
Intellectual Property or rights shall have principal offices or branches located
within the United States and shall assume in writing the obligations of the
Company under this Agreement and agree to be bound hereby.  No consent of Sub,
and no assumption of Company's rights under this Agreement, shall be required
for any Senior Lender of the Company to exercise its rights against any
inventory of the Company bearing the trademarks or tradenames included in the
Intellectual Property and the exercise of such rights shall not be a breach
hereunder. Notwithstanding Section 2.05(a) and (b) above, Sub shall be permitted
                           -----------------------
to assign, pledge and grant a security interest in its Intellectual Property to
its Senior Lender to secure its obligations under any loan or credit agreement
with its Senior Lender without the consent of the Company, and Sub's
Intellectual Property and rights may be assigned, transferred or sublicensed by
Sub or its Senior Lender, by foreclosure or transfer in lieu thereof, in
connection with such Senior Lender's exercise of any remedies with respect to
such indebtedness without the consent of the Company; provided that any
transferee, including Senior Lender, who acquires ownership of or a sublicense
in such Intellectual Property or rights shall have principal offices or branches
located within the United States and shall assume in writing the obligations of
Sub under this Agreement and agree to be bound hereby.  No consent of the
Company, and no assumption of Sub's rights under this Agreement, shall be
required for any Senior Lender of Sub to exercise its rights against any
inventory of Sub bearing the trademarks or tradenames included in the
Intellectual Property and the exercise of such rights shall not be a breach
hereunder.  For purposes of this section, "Senior Lender" shall mean one or more
major financial institutions of good repute with principal offices or branches
located in the United States.

          After foreclosure by or transfer in lieu thereof to a Senior Lender as
set forth in the immediately preceding paragraph, if such Senior Lender
transfers its rights in or to any Intellectual Property under this Section
                                                                   -------
2.05(c), it shall be released from any obligations under this Agreement upon
-------
consummation of such transfer.

                                       5
<PAGE>

3.  GRANT OF SUB-LICENSE.
    --------------------

          3.01  Sub-License.  Company hereby grants to Sub a perpetual,
                -----------
worldwide, exclusive, fully paid-up and royalty-free, unrestricted sub-license
and right to use, reproduce, modify, transfer, maintain and otherwise fully
exploit the Guidance Solutions Content and all of its Derivatives.  This
sublicense shall survive termination of this Agreement and shall include,
without limitation, all rights to:

          (a)  develop, use, reproduce, broadcast, distribute or transmit in any
               fashion, display, perform or otherwise exploit the Guidance
               Solutions Content, as well as all Derivatives, in and for all
               forms, media, platforms, etc. now or hereafter known or invented
               by anyone; and

          (b)  create Derivatives or otherwise modify the Guidance Solutions
               Content and Derivatives.

4.  FORM OF USE.
    -----------

         4.01  Notices, Legends and other Intellectual Property.
               ------------------------------------------------

          (a)  By Sub:
               ------

               (i) Sub shall use the Right Start IP in connection with the
               federal registration symbol, (R), or the "TM" symbol, the federal
               copyright symbol (C), and "Reg'd Patent" or "Patent Pending", as
               and if applicable, and such other customary symbols, notices and
               legends as may be reasonably required by Company.

               (ii) With the exception of the trademarks, service marks, trade
               dress, logos, brands and designs, trade names, Internet domain
               names, metatags, and hyperlinks of Sub and its affiliates, Sub
               shall not use the Trademarks owned by the Company so as to create
               composite or unitary trademarks consisting or comprised of the
               Trademarks and any other third party trademarks, service marks,
               trade dress, logos, brands and designs, trade names, Internet
               domain names, metatags, or hyperlinks without the prior written
               approval of Company.

          (b)  By the Company:
               --------------

               (i) The Company shall use the Website IP in connection with the
               federal registration symbol, (R), or the "TM" symbol, the federal
               copyright symbol (C), and "Reg'd Patent" or "Patent Pending", as
               and if applicable, and such other customary symbols, notices and
               legends as may be reasonably required by Sub.

              (ii) With the exception of the trademarks, service marks, trade
              dress, logos, brands and designs, trade names, Internet domain
              names, metatags, and hyperlinks of the Company and its affiliates,
              the Company shall not use the Sub Marks so as to create composite
              or unitary trademarks consisting or comprised of the Trademarks
              and any other third party trademarks, service marks, trade dress,

                                       6
<PAGE>

              logos, brands and designs, trade names, Internet domain names,
              metatags, or hyperlinks without the prior written approval of Sub.

        4.02  Quality Standards.
              -----------------

         (a)  For Sub:
              -------

              (i) The Trademarks shall at all times be used in a form and manner
              that is consistent with the registered or applied-for format of
              the Trademarks or the then current practices of Company, and
              otherwise in a form and manner that is reasonably in keeping with
              the image, reputation and goodwill symbolized by and associated
              with the Trademarks.

              (ii) Sub shall only use the Trademarks in connection with the
              Online Business, and goods and services that adhere to the
              standard of quality exemplified by the then current practices of
              Company provided by the Company to Sub in writing with reasonable
              notice (if such practices are then actually followed by the
              Company and also are enforced against its licensees other than
              Sub, if any) and which must be in keeping with the image and
              goodwill symbolized and associated with the Trademarks, the Retail
              Business and the Company.

              (iii) Sub's use of the Trademarks shall not injure, disparage,
              demean, or tarnish the reputation of Company, the Retail Business,
              the Trademarks or the image, reputation or goodwill associated
              therewith; provided, however, that legal competitive business
              practices of Sub against the Company or third parties (or the
              effects thereof) shall not violate this subsection.

         (b)  For the Company:
              ---------------

              (i) The Website IP and the Trademarks shall at all times be used
              in a form and manner that is consistent with the registered or
              applied-for format of the Website IP and the Trademarks or the
              then current practices of Sub, and otherwise in a form and manner
              that is reasonably in keeping with the image, reputation and
              goodwill symbolized by and associated with the Website IP and the
              Trademarks.

              (ii) The Company shall only use the Website IP in connection with
              the Retail Business, all of which must adhere to the standard of
              quality exemplified by the then current practices of Sub provided
              by Sub to the Company in writing with reasonable notice (if such
              practices are then actually followed by Sub and also are enforced
              against its licensees other than the Company, if any) and which
              must be in keeping with the image and goodwill symbolized and
              associated with the Website IP, the Online Business and Sub;
              provided, however, that such standards and any criteria for
              -----------------
              approval will be applied to the Company on a nondiscriminating
              basis.

             (iii) The Company's use of the Website IP and the Trademarks shall
             not injure, disparage, demean or tarnish the reputation of Sub, the
             Online Business, the

                                       7
<PAGE>

             Website IP or the image, reputation or goodwill associated
             therewith; provided, however, that legal competitive business
             practices of the Company against Sub or third parties (or the
             effects thereof) shall not violate this subsection.

          4.03  Quality Control.  (a)  Sub shall submit to Company, for
                ----------------
Company's prior written approval, which approval shall not be unreasonably
withheld or delayed, three samples of any proposed use of the Trademarks (other
than for routine advertising or any other use consistent with previously
approved uses or consistent with Company's generally applicable TM guidelines or
any specific guidelines provided by the Company to Sub).  Company shall provide
its written approval or disapproval of the proposed use of the Trademarks to
Sub.  If Company does not provide its written approval within 10 days following
such submission, approval shall be deemed granted.  Company shall provide, at
Sub's request, a written explanation of its reasons for withholding approval
within 10 days after notice of such request, in sufficient detail to enable Sub
to correct the basis for Company's rejection of the submitted material.  Sub
shall ensure that representative samples of its use of the Trademarks are
periodically submitted to Company, in order to further enable Company to
exercise control over the nature and quality of the goods and services provided
under the Trademarks.

          (b) The Company shall submit to Sub, for Sub's prior written approval,
which approval shall not be unreasonably withheld or delayed, three samples of
any proposed use of the Sub Marks (other than for routine advertising or any
other use consistent with previously approved uses or consistent with Sub's
generally applicable TM guidelines or any specific guidelines provided by Sub to
the Company).  Sub shall provide its written approval or disapproval of the
proposed use of the Sub Marks to the Company.  If Sub does not provide its
written approval within 10 days following such submission, approval shall be
deemed granted.  Sub shall provide, at the Company's request, a written
explanation of its reasons for withholding approval within 10 days after notice
of such request, in sufficient detail to enable the Company to correct the basis
for Sub's rejection of the submitted material.  The Company shall ensure that
representative samples of its use of the Sub Marks are periodically submitted to
Sub, in order to further enable Sub to exercise control over the nature and
quality of the goods and services provided under the Sub Marks.

  4.04  Infringement Proceedings.  (a)  Subject to 4.4(b), each party shall
        ------------------------
promptly notify the other party in writing of any actual or suspected
unauthorized third party use of the Right Start IP, Confidential Information of
the Company and the Customer Information, as such use comes to a party's
attention. If the Company elects to defend or enforce its rights relating to
such alleged infringement, it shall be entitled to choose counsel for such
purpose and the Company shall afford Sub the opportunity to participate in (1)
the communication in writing or orally with the alleged infringer; and (2) the
enforcement or defense of their rights in, to and under the Right Start IP,
Confidential Information of the Company and the Customer Information; and (3)
the undertaking of infringement, unfair competition or other proceedings
involving the Right Start IP, Confidential Information of the Company or the
Customer Information; provided, however, that if the Company elects not to
defend or enforce its rights against such alleged infringer, Sub shall be
entitled to exercise any of the foregoing rights alone (including retention of
its choice of counsel) and the Company agrees to cooperate with Sub in the
exercise of such rights.  Damages from such alleged infringer, if recovered by
either of the

                                       8
<PAGE>

parties, shall be equitably apportioned between the Company and Sub in
accordance with relative damage suffered by the parties from such infringement.

   (b)  Subject to Section 4.4(a), each party shall promptly notify the other
party in writing of any actual or suspected unauthorized third party use of the
Website IP, the User Information and the Confidential Information of Sub, as
such use comes to a party's attention. If Sub elects to defend or enforce its
rights relating to such alleged infringement, it shall be entitled to choose
counsel for such purpose and Sub shall afford the Company the opportunity to
participate in the (1) communication in writing or orally with the alleged
infringer; and (2) the enforcement or defense of their rights in, to and under
the Website IP, the User Information and the Confidential Information of Sub;
and (3) the undertaking of infringement, unfair competition or other proceedings
involving the Website IP, the User Information or the Confidential Information
of Sub; provided, however, that if Sub elects not to defend or enforce its
rights against such alleged infringer, the Company shall be entitled to exercise
any of the foregoing rights alone (including retention of its choice of counsel)
and Sub agrees to cooperate with the Company in the exercise of such rights.
Damages from such alleged infringer, if recovered by either of the parties,
shall be equitably apportioned between the Company and Sub in accordance with
relative damage suffered by the parties from such infringement.

5.  TERM AND TERMINATION.
    --------------------

   5.01  Term.  The term of this Agreement (and all licenses hereunder) shall
         ----
commence on the date of this Agreement and shall continue until terminated in
accordance with the procedures set forth in this Agreement; provided, however,
that to the extent that any license or sub-license granted hereunder continues
upon termination of this Agreement (as specifically set forth in Section 5.04
below or otherwise herein) (a "Post-Term License") such Post-Term Licenses shall
continue but any particular activity under such Post-Term License shall be
subject to termination if, in the opinion of an independent recognized
arbitrator by the AAA appointed by the consensus of the Board of Directors of
the Company and the Board of Directors of Sub, such activity under such Post-
Term License would substantially harm the image of the owner of the Intellectual
Property to which the Post-Term License relates or otherwise substantially
diminish the value of such party's Intellectual Property rights or the "Right
Start" name.  The non-prevailing party shall pay the costs and expenses of such
arbitrator if utilized, and the arbitrator shall allocate between the parties
the fees and expenses of counsel in connection with any such arbitration.

   5.02  Termination for Change in Control of Sub.  In the event of a Change in
         ----------------------------------------
Control of Sub in which the acquiror is a direct competitor of the Company, Sub
shall provide notice to the Company no less than 10 days prior to entering into
a definitive agreement giving effect to such Change of Control.  Thereafter, the
Company may terminate this Agreement (in accordance with the terms of Section
5.01 and 5.04 hereof) within 30 days by giving Sub notice of termination due to
a Change of Control.  If Sub fails to provide notice to the Company in
accordance with this paragraph, this Agreement may be terminated at the
Company's option at any time, within 60 days of the later of when the Change of
Control is actually consummated or the date on which the Company discovers that
a Change of Control has occurred.

                                       9
<PAGE>

   5.03  Termination for Cause.  If either party materially breaches this
         ---------------------
Agreement and does not cure such failure within 30 business days after written
notice is given by the other party specifying the nature of the material breach,
the non-breaching party may, upon further notice to the breaching party within
10 days of the end of the 30-day period, terminate this Agreement as of the date
specified in such notice of termination.

   5.04  Effect of Termination.  Subject to Section 5.01 above, in the
         ---------------------
event of a termination of this Agreement for any reason, and with the exception
of licenses granted hereunder to the extent they relate to (A) Customer
Information used by Sub in the Online Business at the time of termination and
(B) the "Right Start" name and other Right Start IP actively used in the Online
Business at the time of termination, and selling out inventory, and excluding
any intellectual property owned by Sub, Sub shall (1) cease any and all use of
the Right Start IP and the Confidential Information of the Company; and (2)
deliver to Company all copies of the remaining stock of printed or other
material bearing the Right Start IP, any other designation which is the same or
confusingly similar to the Right Start IP or the Confidential Information of the
Company, and all other materials, files, goods and documentation relating or
referring to the Right Start IP or the Confidential Information of the Company
in Sub's possession.  In the event of a termination of this Agreement for any
reason, and with the exception of licenses granted hereunder to the extent they
relate to User Information used by the Company in the Retail Business at the
time of termination, and selling out inventory, and excluding any intellectual
property owned by the Company, the Company shall (1) cease any and all use of
the Website IP, the User Information, and the Confidential Information of Sub,
and (2) deliver to Sub all copies of the remaining stock of printed or other
material bearing the Website IP, any other designation which is the same or
confusingly similar to the Website IP or the Confidential Information of Sub,
and all other materials, files, goods and documentation relating or referring to
the Website IP, the User Information or the Confidential Information of Sub in
the Company's possession.

6. REPRESENTATIONS AND WARRANTIES; DISCLAIMER.
   ------------------------------------------

          6.01  Each party represents and warrants that, except as authorized
hereunder, neither it nor any Intellectual Property shall to its knowledge
infringe upon any third party intellectual property rights, including, without
limitation, trademarks, copyrights, patents and trade secrets.

          6.02      DISCLAIMER.  NEITHER PARTY MAKES ANY REPRESENTATIONS OR
                    ----------
WARRANTIES, EXPRESS OR IMPLIED, REGARDING OR RELATING TO THE INTELLECTUAL
PROPERTY, AND EACH PARTY EXPLICITLY DISCLAIMS ALL OTHER REPRESENTATIONS AND
WARRANTIES, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF
MERCHANTABILITY AND FITNESS FOR A SPECIFIC PURPOSE.

7.  COVENANTS.
    ---------

         (a) Confidentiality.  Each party agrees to hold in strict confidence,
             ---------------
and to use reasonable efforts to cause its employees and representatives to hold
in strict confidence all Confidential Information of the other party furnished
to or obtained by it in the course of this

                                       10
<PAGE>

Agreement except to the extent that (i) such information has been in the public
domain through no fault of it, (ii) disclosure or release is compelled by
judicial or administrative process, or (iii) disclosure or release is necessary
pursuant to requirements of law or the requirements of any governmental entity
including, without limitation, disclosure requirements under the Securities
Exchange Act of 1934, as amended. This Section 7 shall survive termination of
this Agreement indefinitely.

         (b) Promotion.  The Management Services Agreement dated as of the date
             ---------
hereof between Parent and Sub contains a promotional covenant that continues in
effect until this Agreement is terminated in accordance with Section 5 herein
                                                             ---------
(regardless of termination of such Management Services Agreement prior to the
date of termination of this Agreement).

8.  MISCELLANEOUS PROVISIONS.
    ------------------------

        8.01  Notices.  Except as otherwise specified in this Agreement, all
              -------
notices, requests, consents, approvals, agreements, authorizations,
acknowledgements, waivers and other communications required or permitted under
this Agreement shall be in writing and shall be deemed given when sent by
telecopy to the telecopy number specified below. A copy of any such notice shall
also be sent by express air mail on the date such notice is transmitted by
telecopy to the address specified below:

                 In the case of Company:
                 The Right Start, Inc.
                 5388 Sterling Center Drive - Unit C
                 Westlake Village, CA 91361
                 Attention:  President
                 ---------
                 Telecopy No.  (818) 707-7132

                 with a copy to:

                 Milbank, Tweed, Hadley & McCloy LLP
                 601 South Figueroa Street, 30th Floor
                 Los Angeles, CA  90017
                 Attention:  Kenneth Baronsky
                 ---------
                 Telecopy No. 213-629-5063

                 In the case of Sub:

                 RightStart.com Inc.
                 5388 Sterling Center Drive - Unit C
                 Westlake Village, CA  91361
                 Attention:  President
                 ---------
                 Telecopy No. (818) 707-7132

                                       11
<PAGE>

                 with a copy to:

                 Sierra Ventures VII LP
                 3000 Sand Hill Road
                 Building 4, #210
                 Menlo Park, CA  94025
                 Attn:  Mr. Robert J. Simon
                 Telecopy No. (650) 854-5593

A party may change its address or telecopy number for notification purposes by
giving the other party notice of the new address or telecopy number and the date
upon which it shall become effective.

          8.02  Headings.  The article and section headings are for reference
                --------
and convenience only and shall not be considered in the interpretation of this
Agreement.

          8.03  Severability.  If any provision of this Agreement is held by a
                ------------
court of competent jurisdiction to be contrary to law, then the remaining
provisions of this Agreement, if capable of substantial performance, shall
remain in full force and effect.

          8.04  Third Party Beneficiaries.  Each party intends that this
                -------------------------
Agreement shall not benefit, or create and right or cause of action in or on
behalf of any person or entity other than the parties.

          8.05  Waivers.  No delay or omission by either party in the exercise
                -------
of any right or power it has under this Agreement shall impair or be construed
as a waiver of such right or power.  A waiver by any party of any breach or
covenant shall not be construed to be a waiver of any succeeding breach or any
other covenant.  All waivers must be in writing and signed by the party waiving
its rights.

          8.06  Entire Agreement.  This Agreement represents the entire
                ----------------
agreement between the parties with respect to its subject matter, and there are
no other representations, understandings or agreements between the parties
relative to such subject matter.

          8.07  Amendments.  No amendment to, or change, waiver or discharge of,
                ----------
any provision of this Agreement shall be valid unless in writing and signed by
an authorized representative of each of the parties.

          8.08  Governing Law.  This Agreement and the rights and obligations of
                -------------
the parties hereunder shall be governed by and construed in accordance with
United States trademark laws and the laws of the State of California, without
giving effect to the principles thereof relating to the conflicts of laws.

          8.09  Covenant of Further Assurances.  Company and Sub covenant and
                ------------------------------
agree that, subsequent to the execution and delivery of this Agreement and
without additional consideration, each of Company and Sub shall execute and
deliver any further legal instruments and perform any acts which are or may
become necessary to effectuate the purposes of this

                                       12
<PAGE>

Agreement to perfect or otherwise preserve and maintain Company's rights in and
to the Intellectual Property.

                                       13
<PAGE>

  IN WITNESS WHEREOF, each of Company and Sub has caused this Agreement to be
signed and delivered by its duly authorized representative.

                         The Right Start, Inc.

                         By: /s/ Gina M. Engelhard
                            -----------------------
                            Name:  Gina M. Engelhard
                            Title: Chief Financial Officer and Secretary

                         RightStart.com Inc.

                         By: /s/ Jerry R. Welch
                            ------------------------
                            Name:  Jerry R. Welch
                            Title:  President

                                       14
<PAGE>

STATE OF                )
        ----------------
                        ) SS.

COUNTY OF               )
         ---------------

  On this      day of       , 1999, there appeared before me                 ,
          -----      -------                                 ---------------
personally known to me, who acknowledged that he/she signed the foregoing
Intellectual Property Agreement as his/her voluntary act and deed with full
authority to do so.

                                ----------------------------
                                       Notary Public

                                       15
<PAGE>

                             EXHIBIT A- Trademarks
                             ---------------------

        [Intentionally Omitted.  Available upon request to the Company]

                                       16
<PAGE>

                               EXHIBIT C- Patents
                               ------------------

        No patent applications or registrations as of the Effective Date

                                       17
<PAGE>

                            EXHIBIT D- Domain Names
                            -----------------------

<TABLE>
<CAPTION>
-------------------------------------------------------------------------------
                                 DOMAIN NAMES
-------------------------------------------------------------------------------
<S>                                                         <C>
THERIGHTSTART.COM
-------------------------------------------------------------------------------
RIGHTSTART.COM
-------------------------------------------------------------------------------
</TABLE>

                                       18

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00000-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00000-of-00352.parquet"}]]