Document:

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                                                                  Exhibit 10.10

                                             REGISTRATION RIGHTS
                                    AGREEMENT, dated as of March 19, 2004, (the
                                    "Agreement") among CRUNCH HOLDING
                                    CORP., a Delaware corporation (the
                                    "Corporation") and the INVESTORS (as herein
                                    defined).

            The Investors own equity interests in Crunch Equity Holding, LLC,
the parent of the Corporation ("Crunch LLC") and may acquire shares of the
Common Stock (as hereinafter defined) of the Corporation upon the occurrence of
a Post-IPO Liquidation (as defined in the Amended and Restated Members
Agreement, dated as of the date hereof, among Crunch LLC and the members party
thereto). The Corporation and the Investors deem it to be in their respective
best interests to set forth their rights in connection with public offerings and
sales of the Common Stock.

            NOW, THEREFORE, in consideration of the premises and mutual
covenants and obligations hereinafter set forth, the Corporation and the
Investors hereby agree as follows:

      SECTION 1. DEFINITIONS.

            As used in this Agreement, the following terms shall have the
following meanings:

            "AFFILIATE" means, with respect to any Person, any (a) director,
officer, limited or general partner, member or Investor holding 5% or more of
the outstanding capital stock or other equity interests of such Person, (b) any
spouse, parent, sibling or descendant of such Person (or a spouse, parent,
sibling or descendant of a Person specified in clause (a) above relating to such
Person) and (c) other Person that, directly or indirectly, through one or more
intermediaries, controls, or is controlled by, or is under common control with,
such Person. The term "control" includes, without limitation, the possession,
directly or indirectly, of the power to direct the management and policies of a
Person, whether through the ownership of voting securities, by contract or
otherwise.

            "BOARD" means the Board of Directors of the Corporation.

            "BONDHOLDER TRUST" means Crunch Equity Voting Trust, a Delaware
business trust.

            "CDM HOLDER" means CDM Investor Group LLC.

            "CLOSING" shall have the meaning given in the Agreement and Plan of
Reorganization and Merger, dated as of November 24, 2003, between Aurora Foods,
Inc. and Crunch Equity Holding, LLC.

            "COMMISSION" means the Securities and Exchange Commission or any
other agency at the time administering the Securities Act.

            "COMMON STOCK" means the common stock, par value $0.01, of the
Corporation.

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            "DEMANDING HOLDER" means each of (i) the JPMP Holder, (ii) the JWC
Holder, (iii) Bondholder Trust and (iv) the CDM Holders, so long as at the time
in question (A) C. Dean Metropoulos is the managing member of the CDM Holder and
(B) either C. Dean Metropoulos is employed by Pinnacle Foods Holding Corporation
(or any successor thereto) or one of its subsidiaries, or has been terminated
without Cause or resigned with Good Reason (as such terms are defined in the
Employment Agreement dated as of November 25, 2003 among C. Dean Metropoulos,
Pinnacle Foods Holding Corporation and Pinnacle Foods Corporation, as may be
amended or modified).

            "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended, or any successor statute, and the rules and regulations of the
Commission promulgated thereunder, all as the same shall be in effect from time
to time.

            "INVESTORS" means the Investors listed on Annex I hereto and their
respective successors, assignees and transferees who execute a counterpart to
this Agreement in accordance with Section 14.

            "INVESTORS' COUNSEL" shall have the meaning set forth in Section
6(b).

            "IPO" shall mean the Corporation's initial registration of its or
any subsidiary's (or successor in interest of the foregoing) equity securities
listed on a nationally recognized exchange or the Nasdaq National Market System,
in each case which is made pursuant to an effective registration statement under
the Securities Act.

            "JPMP HOLDER" shall mean, collectively, (i) J.P. Morgan Partners
(BHCA), L.P., (ii) J.P. Morgan Partners Global Investors, L.P., (iii) J.P.
Morgan Partners Global Investors (Cayman), L.P., (iv) J.P. Morgan Partners
Global Investors (Cayman II), L.P., and (v) J.P. Morgan Partners Global
Investors A, L.P.

            "JWC HOLDER" shall mean, collectively, (i) J.W. Childs Equity
Partners III, L.P., and (ii) JWC Co-Invest Fund III, LLC.

            "MEMBERS AGREEMENT" means the Amended and Restated Members Agreement
between Crunch LLC, and the other parties thereto dated as of the date hereof,
as the same may be amended or supplemented from time to time.

            "PERSON" shall be construed in the broadest sense and means and
includes a natural person, a partnership, a corporation, an association, a joint
stock company, a limited liability company, a trust, a joint venture, an
unincorporated organization and any other entity and any federal, state,
municipal, foreign or other government, governmental department, commission,
board, bureau, agency or instrumentality, or any private or public court or
tribunal.

            "PRIMARY SHARES" means at any time authorized but unissued shares of
Common Stock.

            "REGISTRABLE SHARES" means the shares of Common Stock held by the
Investors which constitute Restricted Shares.

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            "REGISTRATION DATE" means the date upon which the registration
statement pursuant to an IPO shall have been declared effective.

            "REQUISITE REQUESTING HOLDERS" means, with respect to any
registration of Registrable Shares by the Corporation in accordance with Section
2 of this Agreement, Investors who in the aggregate hold at least seventy-five
percent (75%) of the Registrable Shares requested to be registered pursuant to
such registration.

            "RESTRICTED SHARES" means shares of Common Stock acquired by any
Investor pursuant to Section 3.13(b) of the Members Agreement or otherwise
acquired by an Investor in connection with the liquidation of Crunch LLC in
connection with an IPO, and includes (i) shares of Common Stock which may be
issued as a dividend or distribution, (ii) any other securities which by their
terms are exercisable or exchangeable for or convertible into Common Stock or
which may be exchanged or recapitalized for shares of Common Stock, and (iii)
any securities received in respect of the foregoing, in each case in clauses (i)
through (iii) which are held by such Investor. As to any particular Restricted
Shares, once issued, such Restricted Shares shall cease to be Restricted Shares
when (i) they have been registered under the Securities Act, the registration
statement in connection therewith has been declared effective and they have been
disposed of pursuant to such effective registration statement, (ii) they are
eligible to be sold or distributed pursuant to Rule 144 (including, without
limitation, Rule 144(k)) in a single transaction by any Investor without
limitation, or (iii) they shall have ceased to be outstanding.

            "RULE 144" means Rule 144 promulgated under the Securities Act or
any successor rule thereto or any complementary rule thereto (such as Rule
144A).

            "SECURITIES ACT" means the Securities Act of 1933, as amended, or
any successor statute, and the rules and regulations of the Commission
thereunder, all as the same shall be in effect from time to time.

      SECTION 2. REQUIRED REGISTRATION.

      (a) At any time after the Registration Date, if any of the Demanding
Holders shall request that the Corporation effect the registration of
Registrable Shares under the Securities Act with an anticipated aggregate
offering price to the public of not less than $50,000,000, the Corporation shall
promptly use its best efforts to effect the registration under the Securities
Act of such Registrable Shares. Upon such request, then the Corporation shall
promptly give written notice to the other Investors of its requirement to so
register such offering and, upon the written request, delivered to the
Corporation within thirty (30) days after delivery of any such notice by the
Company, of the other Investors to include in such registration Registrable
Shares (which request shall specify the number of such Registrable Shares
proposed to be included in such registration), the Corporation shall, whether or
not any other Investors request to include any Registrable Shares in such
registration, subject to Section 2(b) below, promptly use its best efforts to
effect such registration under the Securities Act of an offering of the
Registrable Shares which the Corporation has been so requested to register for
sale in accordance with the method of distribution specified in the initiating
request.

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            (b) Notwithstanding anything contained in this Section 2 to the
contrary, the Corporation shall not be obligated to effect any registration
under the Securities Act except in accordance with the following provisions:

                  (i) The Corporation shall not be obligated to file and cause
      to become effective more than one (1) registration statement initiated by
      each of the Demanding Holders, in each case pursuant to Section 2(a)
      above, on Form S-1 promulgated under the Securities Act (or any successor
      form thereto).

                  (ii) The Corporation may delay the filing or effectiveness of
      any registration statement for a period of up to 90 days after the date of
      a request for registration pursuant to Section 2(a) if at the time of such
      request: (X) the Corporation is engaged, or has fixed plans to engage
      within 15 days of the time of such request, in a firm commitment
      underwritten public offering of Primary Shares in which the holders of
      Registrable Shares have been or will be permitted to include all the
      Registrable Shares so requested to be registered pursuant to Section 3 or
      (Y) the Board reasonably determines that such registration and offering
      would interfere with any material transaction involving the Corporation;
      provided, however, that the Corporation shall only be entitled to invoke
      its rights under this Section 2(b)(ii) one time during each fiscal year of
      the Corporation during the duration of this Agreement.

                  (iii) If the managing underwriter advises the Corporation that
      the inclusion of all Registrable Shares and/or Primary Shares proposed to
      be included in such registration would interfere with the successful
      marketing (including pricing) of the Registrable Shares proposed to be
      included in such registration, then the number of Registrable Shares
      and/or Primary Shares proposed to be included in such registration shall
      be included in the following order:

                        (A) first, the Primary Shares; and

                        (B) second, the Registrable Shares held by the Investors
            (or, if necessary, such Registrable Shares pro rata among the
            holders thereof based upon the number of Registrable Shares
            requested to be registered by each Investor).

                  (iv) If the Requisite Requesting Holders so elect, the
      offering of such Registrable Shares pursuant to such registration shall be
      in the form of an underwritten offering, provided, however, that no
      Investor participating in such registration shall unreasonably withhold
      consent to such election by another Investor participating in such
      registration. The Requisite Requesting Holders shall select one or more
      nationally recognized firms of investment bankers reasonably acceptable to
      the Corporation to act as the lead managing underwriter or underwriters in
      connection with such offering.

                  (v) At any time before the registration statement covering
      such Registrable Shares becomes effective, such Requisite Requesting
      Holders may request the Corporation to withdraw or not to file the
      registration statement. In that event, unless such request of withdrawal
      was caused by, or made in response to, a material adverse effect or a
      similar event related to the business, properties, condition, or
      operations of the

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      Corporation not known (without imputing the knowledge of any other Person
      to such holders) by the holders initiating such request at the time their
      request was made, or other material facts not known to such holders at the
      time their request was made, such holders shall be deemed to have used one
      of their registration rights under Section 2(a) unless the Demanding
      Holder making the initial request under Section 2(a) is not among the
      Requisite Requesting Holders requesting such withdrawal.

      SECTION 3. PIGGYBACK REGISTRATION.

            If the Corporation at any time proposes for any reason to register
Primary Shares under the Securities Act (other than on Form S-4 or Form S-8
promulgated under the Securities Act (or any successor forms thereto)), it shall
give written notice to the Investors of its intention to so register such
Primary Shares at least 40 days before the initial filing of the registration
statement related thereto and, upon the request, delivered to the Corporation
within 30 days after delivery of any such notice by the Corporation, of an
Investor to include in such registration Registrable Shares (which request shall
specify the number of Registrable Shares proposed to be included in such
registration), the Corporation shall use its best efforts to cause all such
Registrable Shares to be included in such registration on the same terms and
conditions as the securities otherwise being sold in such registration;
provided, however, that if the managing underwriter advises the Corporation that
the inclusion of all Registrable Shares requested to be included in such
registration would interfere with the successful marketing (including pricing)
of the Primary Shares proposed to be registered by the Corporation, then the
number of Primary Shares and Registrable Shares proposed to be included in such
registration shall be included in the order set forth in Section 2(b)(iii).

      SECTION 4. REGISTRATIONS ON FORM S-3.

            Anything contained in Section 2 to the contrary notwithstanding, at
such time as the Corporation shall have qualified for the use of Form S-3
promulgated under the Securities Act or any successor form thereto, each
Demanding Holder shall have the right to request an unlimited number of
registrations of Registrable Shares on Form S-3 (which may, at such holders'
request, be shelf registrations pursuant to Rule 415 promulgated under the
Securities Act) or its successor form, which request or requests shall (i)
specify the number of Registrable Shares intended to be sold or disposed of and
the holders thereof, (ii) state whether the intended method of disposition of
such Registrable Shares is an underwritten offering or a shelf registration and
(iii) relate to Registrable Shares having an aggregate offering price of at
least $10,000,000. Upon such request, then the Corporation shall promptly give
written notice to the other Investors of its requirement to so register such
offering and, upon the written request, delivered to the Corporation within
thirty (30) days after delivery of any such notice by the Company, of the other
Investors to include in such registration Registrable Shares (which request
shall specify the number of such Registrable Shares proposed to be included in
such registration), the Corporation shall, whether or not any other Investors
request to include any Registrable Shares in such registration, subject to
Section 2(b), promptly use its best efforts to effect such registration under
the Securities Act of an offering of the Registrable Shares which the
Corporation has been so requested to register for sale in accordance with the
method of distribution specified in the initiating request. A requested
registration on Form S-3 (or its successor form) in compliance with this Section
4 shall not count as a registration statement

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initiated pursuant to Section 2(b)(i) but shall otherwise be treated as a
registration initiated pursuant to Section 2(b) (including Section 2(b)(iii)).

      SECTION 5. IPO DEMAND REGISTRATION.

            (a) If Bondholder Trust requests the registration of Registrable
Shares in connection with the Required IPO (as defined in the Members
Agreement), the Corporation shall promptly give written notice to each other
Investor of its requirement to consummate an IPO, and such other holders shall
inform the Corporation within ten (10) days after delivery of such notice of the
percentage of their respective aggregate holdings that they wish to include in
the IPO; provided, however, that each other Investor agrees that such percentage
participation shall be no less in each case than the percentage of Bondholder
Trust's Registrable Shares to be registered.

            (b) The provisions of Section 2(b) and Section 6 shall apply to any
IPO commenced pursuant to this Section 5, except that:

                  (i) the exercise of Bondholder Trust's right to require the
      Corporation to consummate an IPO under this Section 5 shall not limit
      Bondholder Trust's right to request a follow-on registration pursuant to
      Section 2(b)(i);

                  (ii) the provisions of Section 2(b)(ii) shall not apply; and

                  (iii) Bondholder Trust shall exercise the rights given to the
      Requisite Requesting Holders in Section 2(b) and Section 6, including
      without limitation (A) the right under Section 2(b)(iv) to select one or
      more nationally recognized firms of investment bankers reasonably
      acceptable to the Corporation to act as the lead managing underwriter or
      underwriters in connection with the IPO and (B) the right to select
      Investors' Counsel under Section 6(b).

      SECTION 6. PREPARATION AND FILING.

            If and whenever the Corporation is under an obligation pursuant to
the provisions of this Agreement to effect the registration of any Registrable
Shares, the Corporation shall, as expeditiously as practicable:

            (a) prepare and file with the Commission, no later than 60 days
after receipt of a request pursuant to Section 2(a) (subject to Section 2(b)) or
Section 4, a registration statement with respect to such securities and use its
best efforts to cause such registration statement that registers such
Registrable Shares to become and remain effective until all of such Registrable
Shares have been disposed of and use its best efforts to cause management to
participate in any marketing activities, such as roadshows, reasonably requested
by the managing underwriter in connection with the sale of Registrable Shares
requested to be registered;

            (b) furnish, at least ten business days before filing a registration
statement that registers such Registrable Shares, a prospectus relating thereto
or any amendments or supplements relating to such a registration statement or
prospectus, to the Investors participating in such offering and one counsel
selected by the Requisite Requesting Holders (provided that no

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holder participating in such registration shall unreasonably withhold consent to
the selection of counsel by the Investor or Investors requesting such
registration) (the "Investors' Counsel"), copies of all such documents proposed
to be filed (it being understood that such fifteen-business-day period need not
apply to successive drafts of the same document proposed to be filed so long as
such successive drafts are supplied to the Investors participating in such
offering and Investors' Counsel in advance of the proposed filing by a period of
time that is customary and reasonable under the circumstances);

            (c) prepare and file with the Commission such amendments and
supplements to such registration statement and the prospectus used in connection
therewith as may be necessary to keep such registration statement effective
until all of such Registrable Shares have been disposed of and to comply with
the provisions of the Securities Act with respect to the sale or other
disposition of such Registrable Shares;

            (d) notify in writing the Investors' Counsel and the Investors
participating in such offering (i) of the receipt by the Corporation of any
notification with respect to any comments by the Commission with respect to such
registration statement or prospectus or any amendment or supplement thereto or
any request by the Commission for the amending or supplementing thereof or for
additional information with respect thereto, (ii) of the receipt by the
Corporation of any notification with respect to the issuance by the Commission
of any stop order suspending the effectiveness of such registration statement or
prospectus or any amendment or supplement thereto or the initiation or
threatening of any proceeding for that purpose and (iii) of the receipt by the
Corporation of any notification with respect to the suspension of the
qualification of such Registrable Shares for sale in any jurisdiction or the
initiation or threatening of any proceeding for such purposes;

            (e) use its best efforts to register or qualify such Registrable
Shares under such other securities or blue sky laws of such jurisdictions as the
holders of Registrable Shares reasonably request and do any and all other acts
and things which may be reasonably necessary or advisable to enable the
Investors to consummate the disposition in such jurisdictions of the Registrable
Shares owned by the Investors; provided, however, that the Corporation will not
be required to qualify generally to do business, subject itself to general
taxation or consent to general service of process in any jurisdiction where it
would not otherwise be required to do so but for this paragraph (e);

            (f) furnish to the holders of such Registrable Shares such number of
copies of a summary prospectus, if any, or other prospectus, including a
preliminary prospectus, in conformity with the requirements of the Securities
Act, and such other documents as such Investors may reasonably request in order
to facilitate the public sale or other disposition of such Registrable Shares;

            (g) without limiting subsection (e) above, use its best efforts to
cause such Registrable Shares to be registered with or approved by such other
governmental agencies or authorities as may be necessary by virtue of the
business and operations of the Corporation to enable the Investors holding such
Registrable Shares to consummate the disposition of such Registrable Shares;

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            (h) notify the holders of such Registrable Shares on a timely basis
at any time when a prospectus relating to such Registrable Shares or any
document related thereto includes an untrue statement of a material fact or
omits to state a material fact required to be stated therein or necessary to
make the statements therein not misleading in light of the circumstances then
existing and, at the request of the Investors prepare and furnish to such
holders a reasonable number of copies of a supplement to or an amendment of such
prospectus as may be necessary so that, as thereafter delivered to the offerees
of such shares, such prospectus shall not include an untrue statement of a
material fact or omit to state a material fact required to be stated therein or
necessary to make the statements therein not misleading in light of the
circumstances then existing;

            (i) make available upon reasonable notice and during normal business
hours, for inspection by the Investors holding such Registrable Shares, any
underwriter participating in any disposition pursuant to such registration
statement and any attorney, accountant or other agent retained by the Investors
or underwriter (collectively, the "Inspectors"), all pertinent financial and
other records, pertinent documents and properties of the Corporation
(collectively, the "Records"), as shall be reasonably necessary to enable them
to exercise their due diligence responsibility, and cause the Corporation's
officers, directors and employees to supply all information (together with the
Records, the "Information") reasonably requested by any such Inspector in
connection with such registration statement. Any of the Information which the
Corporation determines in good faith to be confidential, and of which
determination the Inspectors are so notified, shall not be disclosed by the
Inspectors unless (i) the disclosure of such Information is necessary to avoid
or correct a material misstatement or omission in the registration statement,
(ii) the release of such Information is ordered pursuant to a subpoena or other
order from a court or governmental agency or authority of competent
jurisdiction, (iii) such Information has been made generally available to the
public through no breach of the nondisclosure obligations of the Inspectors or
their Affiliates or (iv) such disclosure is required to be made under applicable
law;

            (j) use its best efforts to obtain from its independent certified
public accountants "cold comfort" letters in customary form and at customary
times and covering matters of the type customarily covered by cold comfort
letters;

            (k) use its best efforts to obtain from its counsel an opinion or
opinions in customary form;

            (l) provide a transfer agent and registrar (which may be the same
entity and which may be the Corporation) for such Registrable Shares;

            (m) promptly issue to any underwriter to which the Investors holding
such Registrable Shares may sell shares in such offering certificates evidencing
such Registrable Shares;

            (n) list such Registrable Shares on any national securities exchange
on which any shares of the Common Stock are listed or, if the Common Stock is
not listed on a national securities exchange, use its best efforts to qualify
such Registrable Shares for inclusion on the automated quotation system of the
National Association of Securities Dealers, Inc. (the

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"NASD"), or such other national securities exchange as the holders of a majority
of such Registrable Shares shall reasonably request;

            (o) otherwise use its best efforts to comply with all applicable
rules and regulations of the Commission and make available to its
securityholders, as soon as reasonably practicable, earnings statements covering
a period of 12 months beginning within three months after the effective date of
the subject registration statement; and

            (p) otherwise use its best efforts to take all other steps necessary
to effect the registration of such Registrable Shares contemplated hereby.

            (q) Each holder of the Registrable Shares, upon receipt of any
notice from the Corporation of any event of the kind described in Section 6(h)
hereof, shall forthwith discontinue disposition of the Registrable Shares
pursuant to the registration statement covering such Registrable Shares until
such holder's receipt of the copies of the supplemented or amended prospectus
contemplated by Section 6(h) hereof, and, if so directed by the Corporation,
such holder shall deliver to the Corporation all copies, other than permanent
file copies then in such holder's possession, of the prospectus covering such
Registrable Shares at the time of receipt of such notice.

      SECTION 7. EXPENSES.

            All expense s incurred by the Corporation and the Investors in
complying with their obligations pursuant to this Agreement and in connection
with the registration and disposition of Registrable Shares, including, without
limitation, all registration and filing fees (including all expenses incident to
filing with the NASD), fees and expenses of complying with securities and blue
sky laws, printing expenses, fees and expenses of the Corporation's counsel and
accountants and fees and expenses of the Investors' Counsel shall be paid by the
Corporation; provided, however, that all underwriting discounts and selling
commissions applicable to the Registrable Shares shall be borne by the holders
selling such Registrable Shares in proportion to the number of Registrable
Shares sold by each such holder.

      SECTION 8. INDEMNIFICATION.

            (a) In connection with any registration of any Registrable Shares
under the Securities Act pursuant to this Agreement, the Corporation shall
indemnify and hold harmless the holders of Registrable Shares, each of such
holder's officers, directors, employees, members, partners, trustees, trustors,
beneficial owners and advisors and their respective Affiliates, each
underwriter, broker or any other person acting on behalf of the holders of
Registrable Shares and each other Person, if any, who controls any of the
foregoing Persons within the meaning of the Securities Act against any losses,
claims, damages, liabilities, or actions joint or several (or actions in respect
thereof), to which any of the foregoing persons may become subject under the
Securities Act or otherwise, insofar as such losses, claims, damages or
liabilities (or actions in respect thereof) arise out of or are based upon an
untrue statement or allegedly untrue statement of a material fact contained in
the registration statement under which such Registrable Shares were registered
under the Securities Act, any preliminary prospectus or final prospectus
contained therein or otherwise filed with the Commission, any amendment or
supplement thereto

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or any document incident to registration or qualification of any Registrable
Shares, or arise out of or are based upon the omission or alleged omission to
state therein a material fact required to be stated therein or necessary to make
the statements therein not misleading or, with respect to any prospectus,
necessary to make the statements therein in light of the circumstances under
which they were made not misleading, or any violation by the Corporation of the
Securities Act or state securities or blue sky laws applicable to the
Corporation or relating to action or inaction required of the Corporation in
connection with such registration or qualification under such state securities
or blue sky laws; and shall reimburse such Persons for any legal or other
expenses reasonably incurred by any of them in connection with investigating or
defending any such loss, claim, damage, liability or action; provided, however,
that the Corporation shall not be liable in any such case to the extent that any
such loss, claim, damage, liability or action (including any legal or other
expenses incurred) arises out of or is based upon an untrue statement or
allegedly untrue statement or omission or alleged omission made in said
registration statement, preliminary prospectus, final prospectus, amendment,
supplement or document incident to registration or qualification of any
Registrable Shares in reliance upon and in conformity with written information
furnished to the Corporation by such holder of Registrable Shares specifically
for use in the preparation thereof; provided further, however, that the
foregoing indemnity agreement is subject to the condition that, insofar as it
relates to any untrue statement, allegedly untrue statement, omission or alleged
omission made in any preliminary prospectus but eliminated or remedied in the
final prospectus, such indemnity agreement shall not inure to the benefit of any
of such Persons if a copy of such final prospectus had been made available to
such Persons and such final prospectus was not delivered to the purchaser of the
Registrable Shares with or prior to the written confirmation of the sale of such
Registrable Shares.

            (b) In connection with any registration of Registrable Shares under
the Securities Act pursuant to this Agreement, each holder of Registrable Shares
shall severally (based on the percentage of all Registrable and Primary Shares
included in such registration that were owned by such holder), and not jointly
and severally, indemnify and hold harmless (in the same manner and to the same
extent as set forth in Section 8(a)) the Corporation, each director of the
Corporation, each officer of the Corporation who shall sign such registration
statement, each underwriter, broker or other person acting on behalf of the
holders of Registrable Shares and each person who controls any of the foregoing
persons within the meaning of the Securities Act with respect to any statement
or omission from such registration statement, any preliminary prospectus or
final prospectus contained therein or otherwise filed with the Commission, any
amendment or supplement thereto or any document incident to registration or
qualification of any Registrable Shares, if such statement or omission was made
in reliance upon and in conformity with written information furnished to the
Corporation or such underwriter by such holder of Registrable Shares
specifically for use in connection with the preparation of such registration
statement, preliminary prospectus, final prospectus, amendment, supplement or
document; provided, however, that the maximum amount of liability in respect of
such indemnification shall be limited, in the case of each holder of Registrable
Shares, to an amount equal to the net proceeds actually received by such holder
from the sale of Registrable Shares effected pursuant to such registration.

            (c) Promptly after receipt by an indemnified party of notice of the
commencement of any action involving a claim referred to in this Section 8, such
indemnified party will, if a claim in respect thereof is made against an
indemnifying party, give written notice to the latter of

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the commencement of such action. The failure of any indemnified party to notify
an indemnifying party of any such action shall not (unless such failure shall
have a material adverse effect on the indemnifying party) relieve the
indemnifying party from any liability in respect of such action that it may have
to such indemnified party hereunder. In case any such action is brought against
an indemnified party, the indemnifying party will be entitled to participate in
and to assume the defense thereof, jointly with any other indemnifying party
similarly notified to the extent that it may wish, with counsel reasonably
satisfactory to such indemnified party, and after notice from the indemnifying
party to such indemnified party of its election so to assume the defense
thereof, the indemnifying party shall not be responsible for any legal or other
expenses subsequently incurred by the indemnified party in connection with the
defense thereof; provided, however, that if any indemnified party shall have
reasonably concluded that there may be one or more legal or equitable defenses
available to such indemnified party which are additional to or conflict with
those available to the indemnifying party, or that such claim or litigation
involves or could have an effect upon matters beyond the scope of the indemnity
agreement provided hereunder, the indemnifying party shall not have the right to
assume the defense of such action on behalf of such indemnified party (but shall
have the right to participate therein with counsel of its choice) and such
indemnifying party shall reimburse such indemnified party and any Person
controlling such indemnified party for that portion of the fees and expenses of
any counsel retained by the indemnified party which is reasonably related to the
matters covered by the indemnity agreement provided hereunder. If the
indemnifying party is not entitled to, or elects not to, assume the defense of a
claim, it will not be obligated to pay the fees and expenses of more than one
counsel with respect to such claim.

            (d) If the indemnification provided for hereunder is held by a court
of competent jurisdiction to be unavailable to an indemnified party with respect
to any loss, claim, damage, liability or action referred to herein, then the
indemnifying party, in lieu of indemnifying such indemnified party hereunder,
shall contribute to the amounts paid or payable by such indemnified party as a
result of such loss, claim, damage, liability or action in such proportion as is
appropriate to reflect the relative fault of the indemnifying party on the one
hand and of the indemnified party on the other in connection with the statements
or omissions which resulted in such loss, claim, damage, liability or action as
well as any other relevant equitable considerations. The relative fault of the
indemnifying party and of the indemnified party shall be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a
material fact or the omission or alleged omission to state a material fact
relates to information supplied by the indemnifying party or by the indemnified
party and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission. The parties agree
that it would not be just and equitable if contribution pursuant hereto were
determined by pro rata allocation or by any other method or allocation which
does not take account of the equitable considerations referred to herein. No
person guilty or liable of fraudulent misrepresentation shall be entitled to
contribution from any person.

      SECTION 9. INFORMATION BY HOLDER.

            The Investors shall furnish to the Corporation such written
information regarding the Investors and the distribution proposed by any
Investors as the Corporation may reasonably request in writing and as shall be
reasonably required in connection with any registration referred to in this
Agreement.

                                       11
<PAGE>

      SECTION 10. EXCHANGE ACT COMPLIANCE.

            From the Registration Date or such earlier date as a registration
statement filed by the Corporation pursuant to the Exchange Act relating to any
class of the Corporation's securities shall have become effective, the
Corporation shall comply with all of the reporting requirements of the Exchange
Act applicable to it and shall comply with all other public information
reporting requirements of the Commission which are conditions to the
availability of Rule 144. The Corporation shall cooperate with the Investors in
supplying such information as may be necessary for the Investors to complete and
file any information reporting forms presently or hereafter required by the
Commission as a condition to the availability of Rule 144.

      SECTION 11. NO CONFLICT OF RIGHTS; FUTURE RIGHTS.

            The Corporation shall not, after the date hereof, grant any
registration rights which conflict with or impair the rights granted to the
Investors hereby. If at any time following the date hereof, the Corporation
shall grant to any present or future Investor of the Corporation rights to in
any manner cause or participate in any registration statement of the Corporation
that, in the judgment of the Investors, are superior to or conflict with the
rights granted to the Investors hereby, such grant shall be null, void and ultra
vires.

      SECTION 12. TERMINATION.

            This Agreement shall terminate and be of no further force or effect
when there shall no longer be any Registrable Shares outstanding.

      SECTION 13. BENEFITS OF AGREEMENT; THIRD PARTY BENEFICIARIES.

            Except as provided herein, this Agreement shall bind and inure to
the benefit of the Corporation, the Investors and subject to Section 14, the
respective successors and assigns of the Corporation and the Investors.

      SECTION 14. ASSIGNMENT.

            Each Investor may assign its rights hereunder to any purchaser or
transferee of Registrable Shares; provided, however, that such purchaser or
transferee shall, as a condition to the effectiveness of such assignment, be
required to execute a counterpart to this Agreement, whereupon such purchaser or
transferee shall have the benefits of, and shall be subject to the restrictions
contained in this Agreement as if such purchaser or transferee was originally
included in the definition of Investor herein and had originally been a party
hereto. Notwithstanding the foregoing, no Demand Holder may assign its right to
request that the Corporation effect the registration of Registrable Shares
pursuant to Section 2(a). The Corporation may not assign any rights hereunder
without the consent of each of the Demanding Holders.

      SECTION 15. ENTIRE AGREEMENT.

            This Agreement, and the other writings referred to herein or
delivered pursuant hereto, contain the entire agreement among the parties hereto
with respect to the subject matter

                                       12
<PAGE>

hereof and supersede all prior and contemporaneous arrangements or
understandings with respect thereto.

      SECTION 16. NOTICES.

            All notices, requests, consents and other communications hereunder
to any party shall be deemed to be sufficient if contained in a written
instrument delivered in person or sent by telecopy, nationally-recognized
overnight courier or first class registered or certified mail, return receipt
requested, postage prepaid, addressed to such party at the address set forth
below or such other address as may hereafter be designated in writing by such
party to the other parties:

            (i) if to the Corporation, to:

                  Crunch Holding Corp.
                  c/o Pinnacle Foods Holding Corporation
                  One Old Bloomfield Road
                  Mountain Lake, New Jersey 07046
                  Attention:  General Counsel
                  Telecopier:  (973) 541-6691

            (ii) if to the Investors, to their respective addresses set forth on
      Annex I hereto.

            All such notices, requests, consents and other communications shall
be deemed to have been delivered (a) in the case of personal delivery or
delivery by telecopy, on the date of such delivery, (b) in the case of dispatch
by nationally-recognized overnight courier, on the next business day following
such dispatch and (c) in the case of mailing, on the third business day after
the posting thereof.

      SECTION 17. MODIFICATIONS; AMENDMENTS; WAIVERS.

            The terms and provisions of this Agreement may not be modified or
amended except pursuant to a writing signed by the Corporation, and each of the
Demanding Holders. Any waiver of any provision of this Agreement requested by
any party hereto must be granted in advance, in writing by the party granting
such waiver; provided, however, that the Demanding Holders, may grant a waiver
on behalf of all Investors.

      SECTION 18. COUNTERPARTS; FACSIMILE SIGNATURES.

            This Agreement may be executed in any number of original or
facsimile counterparts, and each such counterpart hereof shall be deemed to be
an original instrument, but all such counterparts together shall constitute but
one agreement.

      SECTION 19. HEADINGS.

            The headings of the various sections of this Agreement have been
inserted for convenience of reference only and shall not be deemed to be a part
of this Agreement.

                                       13
<PAGE>

      SECTION 20. GOVERNING LAW; CONSENT TO JURISDICTION AND VENUE; WAIVER OF
JURY TRIAL.

            This Agreement shall be governed by and construed in accordance with
the laws of the State of Delaware, without giving effect to any law or rule that
would cause the laws of any jurisdiction other than the State of Delaware to be
applied.

            ANY ACTION OR PROCEEDING AGAINST THE PARTIES RELATING IN ANY WAY TO
THIS AGREEMENT MAY BE BROUGHT AND ENFORCED IN THE COURTS OF THE STATE OF NEW
YORK OR THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK,
TO THE EXTENT SUBJECT MATTER JURISDICTION EXISTS THEREFOR, AND THE PARTIES
IRREVOCABLY SUBMIT TO THE JURISDICTION OF BOTH SUCH COURTS IN RESPECT OF ANY
SUCH ACTION OR PROCEEDING. EACH OF THE PARTIES IRREVOCABLY WAIVE, TO THE FULLEST
EXTENT PERMITTED BY LAW, ANY OBJECTION THAT THEY MAY NOW OR HEREAFTER HAVE TO
THE LAYING OF VENUE OF ANY SUCH ACTION OR PROCEEDING IN THE COURTS OF THE STATE
OF NEW YORK LOCATED IN NEW YORK COUNTY OR THE SOUTHERN DISTRICT OF NEW YORK AND
ANY CLAIM THAT ANY SUCH ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS BEEN
BROUGHT IN ANY INCONVENIENT FORUM. ANY JUDGMENT MAY BE ENTERED IN ANY COURT
HAVING JURISDICTION THEREOF.

            EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ALL RIGHT TO
TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM ARISING OUT OF OR
RELATING TO THIS AGREEMENT.

      SECTION 21. SEVERABILITY.

            It is the desire and intent of the parties that the provisions of
this Agreement be enforced to the fullest extent permissible under the law and
public policies applied in each jurisdiction in which enforcement is sought.
Accordingly, in the event that any provision of this Agreement would be held in
any jurisdiction to be invalid, prohibited or unenforceable for any reason, such
provision, as to such jurisdiction, shall be ineffective, without invalidating
the remaining provisions of this Agreement or affecting the validity or
enforceability of such provision in any other jurisdiction. Notwithstanding the
foregoing, if such provision could be more narrowly drawn so as not be invalid,
prohibited or unenforceable in such jurisdiction, it shall, as to such
jurisdiction, be so narrowly drawn, without invalidating the remaining
provisions of this Agreement or affecting the validity or enforceability of such
provision in any other jurisdiction.

                                    * * * *

                                       14
<PAGE>

            IN WITNESS WHEREOF, the parties hereto have executed this
Registration Rights Agreement on the date first written above.

                                               CRUNCH HOLDING CORP.

                                               By:  /S/ JONATHAN LYNCH
                                                   ------------------------
                                                     Name:  Jonathan Lynch

                -Signature Page to Registration Rights Agreement-

<PAGE>

            IN WITNESS WHEREOF, the parties hereto have executed this
Registration Rights Agreement on the date first written above.

                                 INVESTORS:

                                 J.P. MORGAN PARTNERS (BHCA), L.P.

                                 By:   JPMP MASTER FUND MANAGER, L.P.,
                                       its general partner

                                 By:   JPMP CAPITAL CORP.,
                                       its general partner

                                 By:   /S/ JONATHAN LYNCH
                                      ------------------------------
                                      Name:  Jonathan Lynch

                                 J.P. MORGAN PARTNERS GLOBAL
                                 INVESTORS, L.P.

                                 By:  JPMP GLOBAL INVESTORS, L.P.,
                                      its general partner

                                 By:  JPMP CAPITAL CORP.,
                                      its general partner

                                 By:  /S/ JONATHAN LYNCH
                                      ---------------------------------
                                      Name:  Jonathan Lynch

                -Signature Page to Registration Rights Agreement-
<PAGE>

            IN WITNESS WHEREOF, the parties hereto have executed this
Registration Rights Agreement on the date first written above.

                                   J.P. MORGAN PARTNERS GLOBAL
                                   INVESTORS (CAYMAN), L.P.

                                   By:  JPMP GLOBAL INVESTORS, L.P.,
                                        a general partner

                                   By:  JPMP CAPITAL CORP.,
                                        its general partner

                                   By:  /S/ JONATHAN LYNCH
                                        -----------------------------
                                        Name:  Jonathan Lynch

                                   J.P. MORGAN PARTNERS GLOBAL
                                   INVESTORS A, L.P.

                                   By:  JPMP GLOBAL INVESTORS, L.P.,
                                        a general partner

                                   By:  JPMP CAPITAL CORP.,
                                        its general partner

                                   By:  /S/ JONATHAN LYNCH
                                        ------------------------------
                                        Name:  Jonathan Lynch

                                   J.P. MORGAN PARTNERS GLOBAL
                                   INVESTORS (CAYMAN) II, L.P.

                                   By:  JPMP GLOBAL INVESTORS, L.P.,
                                        a general partner

                                   By:  JPMP CAPITAL CORP.,
                                        its general partner

                                   By:  /S/ JONATHAN LYNCH
                                        ----------------------------------
                                        Name:  Jonathan Lynch

                                Signature Page-1
<PAGE>

            IN WITNESS WHEREOF, the parties hereto have executed this
Registration Rights Agreement on the date first written above.

                                    J.W. CHILDS EQUITY PARTNERS III,  L.P.

                                    By: J.W. Childs Advisors III, L.P., as
                                    general partner

                                    By: J.W. Childs Associates, L.P., as
                                    general partner

                                    By: J.W. Childs Associates, Inc., as
                                    general partner

                                    By: /S/ ADAM SUTTIN
                                        ---------------------------
                                        Name:  Adam Suttin

                                    JWC FUND III CO-INVEST,  LLC

                                    By: J.W. Childs Associates, L.P., as manager

                                    By: J.W. Childs Associates, Inc., as
                                    general partner

                                    By: /S/ ADAM SUTTIN
                                        -----------------------------
                                        Name:  Adam Suttin

                                Signature Page-2
<PAGE>

                                      IN WITNESS WHEREOF, the parties
                                      hereto have executed this Registration
                                      Rights Agreement on the date first written
                                      above.

                                        CDM INVESTOR GROUP LLC

                                        By: /S/ C. DEAN METROPOULOS
                                           -----------------------------------
                                        Name:  C. Dean Metropoulos

                                Signature Page-3
<PAGE>

                                          IN WITNESS WHEREOF, the parties
                                          hereto have executed this Registration
                                          Rights Agreement on the date first
                                          written above.

                                        CRUNCH EQUITY VOTING TRUST

                                        By: /S/ KENNETH LIANG
                                           -------------------------------
                                           Name: Kenneth Liang
                                           Title: Managing Director

                                Signature Page-4
<PAGE>

                                     IN WITNESS WHEREOF, the parties
                                     hereto have executed this Registration
                                     Rights Agreement on the date first written
                                     above.

                                     CO-INVESTMENT PARTNERS, L.P.

                                     By:  CIP Partners LLC, Managing Member

                                     By:  /S/ WALTER M. CAIN
                                         ------------------------------
                                          Name: Walter M. Cain
                                          Title: Member

                                Signature Page-5
<PAGE>

                                     ANNEX I

                          INVESTORS

J.P. Morgan Partners (BHCA), L.P.

J.P. Morgan Partners Global Investors, L.P.

J.P. Morgan Partners Global Investors (Cayman), L.P.

J.P. Morgan Partners Global Investors (Cayman ) II, L.P.

J.P. Morgan Partners Global Investors A, L.P.

in each case:
c/o J.P. Morgan Partners LLC
1221 Avenue of the Americas, 40th Floor
New York, New York  10020
Attention:  Official Notices Clerk
FBO Stephen P. Murray
Telephone: (212) 899-3400

with a copy to:

O'Melveny & Myers LLP
7 Times Square
New York, New York  10036
Telephone: 212-408-2469
Facsimile: 212-408-2420
Attn: Gregory Gilbert, Esq.

J.W. Childs Equity Partners III, L.P.

JWC Co-Invest Fund III, LLC

in each case:
c/o J.W. Childs Equity Partners III, L.P.
111 Huntington Avenue - Suite 2900
Boston, MA 02199-7610
Attention: Adam Suttin
Telephone: (617) 753-1100
Facsimile: (617) 753-1101

<PAGE>

with a copy to:

Kaye Scholer LLP
425 Park Avenue
New York, NY 10022
Attention: Steven C. Koval, Esq.
Telephone: (212) 836-8000
Facsimile: (212) 836-8689

CDM Investor Group LLC
100 Northfield Street
Greenwich, CT  06830
Attention: C. Dean Metropoulos
Telephone: (203) 622-6988
Facsimile: (203) 629-6660

with a copy to:

Paul, Weiss, Rifkind, Wharton & Garrison LLP
1285 Avenue of the Americas
New York, NY 10019-6064
Attention: Robert M. Hirsh, Esq.
           Paul D. Ginsberg, Esq.
Telephone: (212) 373-3000
Facsimile: (212) 757-3990

Crunch Equity Voting Trust
c/o Oaktree Capital Management
333 South Grand Avenue
Los Angeles, California 90071
Attention: Kenneth Liang
Telephone: (213) 830-6422
Facsimile: (213) 830-8522

with a copy to:

Debevoise & Plimpton LLP
919 Third Avenue
New York, New York 10022
Attention: Steven R. Gross, Esq.
Telephone: (212) 909-6000
Facsimile: (212) 909-6836

<PAGE>

Co-Investment Partners, L.P.
660 Madison Avenue, 23rd Floor
New York, NY 10021
Attention: Bart D. Osman
Telephone: (212) 754-0411
Facsimile: (212) 754-1494

with a copy to:

Kramer Levin Naftalis & Frankel LLP
919 Third Avenue
New York, NY 10022
Attention: Michael S. Nelson, Esq.
Telephone: (212) 715-9360
Facsimile: (212) 715-8000<PAGE>

                                                                   EXHIBIT 10.11

                              AMENDED AND RESTATED

                              EMPLOYMENT AGREEMENT

                                 BY AND BETWEEN

                       PINNACLE FOODS HOLDING CORPORATION

                                       AND

                               C. DEAN METROPOULOS

      THIS AMENDED AND RESTATED EMPLOYMENT AGREEMENT (this "Agreement") is
entered into as of this 25th day of November, 2003 (the "Effective Date") by and
between Pinnacle Foods Holding Corporation, a Delaware corporation (the
"Company"), with offices at one Old Bloomfield Road, Mountain Lakes, New Jersey
07046 and C. Dean Metropoulos (the "Executive"). Pinnacle Foods Corporation, a
Delaware corporation, and a wholly-owned subsidiary of the Company (the
"Operating Company"), is a party to this Agreement as provided herein.

                                    RECITALS

      WHEREAS, the Company, the Operating Company and Executive are parties to
an employment agreement, dated October 9, 2002 (the "Prior Agreement"); and

      WHEREAS, on the Effective Date, the Company engaged in a series of
transactions (collectively, the "Transaction") pursuant to an Agreement and Plan
of Merger by and among the Company, Crunch Holding Corp., Crunch Acquisition
Corp. and HMTF PF. L.L.C., in its capacity as representative, dated as of August
8, 2003 (the "Merger Agreement"); and

      WHEREAS, in connection with the consummation of the Transaction, the
parties hereby wish to amend and restate the Prior Agreement in the form of this
Agreement.

                                    AGREEMENT

      NOW THEREFORE, for good and valuable consideration, including the mutual
covenants herein, the parties agree that the Prior Agreement is amended and
restated in its entirety in the form of this Agreement, as follows:

      1.    Employment Period. Subject to Section 3, the Company agrees to
continue to employ Executive, and Executive hereby accepts employment with the
Company, in accordance with the terms and conditions of this Agreement, during
the period commencing on the Effective Date and ending on the second anniversary
of the Effective Date and from year to year thereafter unless terminated as
provided herein; provided, that in no event shall the employment relationship
contemplated by this Agreement extend beyond the fourth anniversary of the
Effective Date unless agreed to in writing by the parties and further no
termination or expiration of the employment relationship contemplated by this
Agreement shall reduce any rights and/or obligations arising under this
Agreement (i) as a result of such termination or (ii) during the term of this
Agreement and which have accrued prior to any such termination or expiration.

<PAGE>

      2.    Terms of Employment.

            (a)   Positions and Duties. During the term of Executive's
                  employment with the Company, Executive shall serve as Chief
                  Executive Officer of the Company and of the Operating Company
                  (or such other position or positions as Executive and the
                  Board of Directors of the Company (the "Board") shall mutually
                  agree) and, in so doing shall report to the Board. Executive
                  shall have supervision and control over, and responsibility
                  for, the day to day management and operational functions of
                  the Company and the Operating Company, and such authority
                  shall include, without limitation, the exclusive right to
                  allocate stock options representing up to five percent (5%) of
                  the equity of the Company or its parent, pursuant to a stock
                  option or other equity incentive plan to be adopted by the
                  Company or its parent; provided that no such stock options
                  shall be granted to Executive, N. Michael Dion, Evan
                  Metropoulos, Louis Pellicano or any other employee of CDM
                  Investor Group LLC who holds an equity interest in CDM
                  Investor Group LLC. During the term of Executive's employment
                  with the Company (excluding any periods of vacation and sick
                  leave), Executive shall devote sufficient time to the business
                  and affairs of the Company necessary to discharge the
                  responsibilities assigned to Executive hereunder. The Company
                  recognizes and acknowledges that Executive is involved in
                  other activities and it shall not be a violation of this
                  Agreement or of any common duty of loyalty for the Executive
                  to (i) serve on business, civic or charitable boards and/or
                  committees, (ii) deliver lectures or fulfill speaking
                  engagements, or (iii) manage or provide advice to other
                  businesses or entities with respect to which Executive has
                  made a personal monetary investment or has otherwise created
                  an advisory relationship, so long as such activities,
                  individually or in the aggregate, do not unreasonably
                  interfere with the performance of Executive's responsibilities
                  in accordance with this Agreement.

            (b)   Compensation, Benefits and Expenses. During the term of
                  Executive's employment with the Company, Executive shall
                  receive an annual base salary of not less than One Million Two
                  Hundred Fifty Thousand Dollars ($1,250,000) ("Annual Base
                  Salary"), which shall be paid in accordance with the customary
                  payroll practices of the Company. In addition, Executive shall
                  be entitled to receive an annual bonus ("Annual Bonus") of up
                  to One Million Two Hundred Fifty Thousand ($1,250,000) upon
                  achievement of performance criteria as shall be established by
                  the Board. Notwithstanding the above, it is expected that
                  Executive's Annual Base Salary and Annual Bonus target will be
                  increased by the Board upon the consummation of the
                  transactions contemplated by the Agreement and Plan of
                  Reorganization and Merger among

                                       2
<PAGE>

                  Aurora Foods Inc. and Crunch Equity Holding, LLC, dated as of
                  November 24, 2003 (collectively, the "Aurora Transaction"), in
                  light of Executive's additional duties and responsibilities as
                  a result of the Aurora Transaction. The Board will consider
                  such increases at or immediately following the consummation of
                  the Aurora Transaction.

                  (i)   During the term of Executive's employment with the
                        Company, Executive shall be entitled to participate in
                        all incentive, savings and retirement plans, practices,
                        policies and programs applicable generally to other
                        executives of the Company and the Operating Company
                        ("Investment Plans").

                  (ii)  During the term of Executive's employment with the
                        Company, Executive and his family shall be eligible for
                        participation in and shall receive all benefits under,
                        welfare benefit plans, practices, policies and programs
                        applicable generally to other executives of the Company
                        and the Operating Company, including but not limited to
                        comprehensive medical and dental coverage, disability
                        and basic and supplemental life insurance ("Welfare
                        Plans").

                  (iii) Except to the extent that such are changed pursuant to a
                        general change in benefits applicable generally to other
                        executives of the Company and the Operating Company,
                        during the term of Executive's employment with the
                        Company, the Company shall continue to provide Executive
                        with at least the same benefits provided to Executive by
                        the Company and the Operating Company prior to the
                        Effective Date including, without limitation, the
                        provision of a company car of Executive's choice
                        comparable to that previously provided, club membership,
                        tax/accounting services, office rent and secretarial
                        support ("Other Benefits").

                  (iv)  During the term of Executive's employment with the
                        Company, Executive shall be entitled to receive prompt
                        reimbursement for all reasonable expenses associated
                        with performing the duties hereunder in accordance with
                        the policies, practices and procedures of the Company
                        ("Reimbursable Expenses").

                  (v)   During the term of Executive's employment with the
                        Company, Executive shall be entitled to paid vacation
                        and paid holidays in accordance with the plans,
                        policies,

                                       3
<PAGE>

                        programs and practices of the Company for its executive
                        officers.

      3.    Termination of Employment.

            (a)   Reasons for Termination. Executive's employment with the
                  Company may be terminated (i) by the Company for Cause or
                  without Cause, (ii) by Executive with or without Good Reason,
                  or (iii) by either the Company or the Executive upon
                  Executive's Disability (other than by reason of death). This
                  Agreement shall automatically expire (i) at the end of the
                  month following Executive's death and (ii) unless otherwise
                  agreed to in writing by the parties, as of the fourth
                  anniversary of the Effective Date.

            (b)   Definitions. The following terms, as used herein, shall have
                  the following meanings:

                  (i)   "Annual Base Compensation" shall mean, at any given
                        time, the aggregate amount of (A) the Annual Base Salary
                        and (B) the then budgeted Annual Bonus for Executive;
                        provided that in no event shall Annual Base Compensation
                        be less than $2,500,000. Calculations required herein
                        based upon the amount of the Annual Bonus portion of the
                        Annual Base Compensation earned shall be determined as
                        if the Annual Bonus portion of the Annual Base
                        Compensation is earned evenly throughout the year based
                        upon a 365-day year; provided that for purposes of
                        Section 3(c)(i)(A), the Annual Bonus portion of the
                        Annual Base Compensation earned through the date of
                        termination shall (1) be calculated by the Company as of
                        the date of the termination under Section 3(c)(i),
                        taking into consideration (x) for that portion of the
                        then current fiscal year that has elapsed prior to such
                        termination, the Company's performance against the
                        fiscal EBITDA budget for such time period and (y) a
                        reasonable estimation by the Board of the Company's
                        EBITDA performance for the remainder of the fiscal year
                        (such calculation referred to as the "Estimated Annual
                        Bonus") or (2) if Executive gives a timely notice of
                        objection as provided below, be calculated by the
                        Company based on the EBITDA results the Company actually
                        achieves during the then current fiscal year, based on
                        the performance criteria previously established by the
                        Board (such calculation referred to as "Actual Results
                        Bonus"), with such calculation being made based upon the
                        audited financial statement for such fiscal year (the
                        "Audited Financial Statements") and, in the case of both
                        clause (1) and (2) above, such Annual Bonus as

                                       4
<PAGE>

                        calculated above shall be reduced on a pro rata basis to
                        reflect the actual days of employment elapsed during
                        such fiscal year prior to the date of termination as
                        compared to the total number of days during such fiscal
                        year. Within thirty (30) days of the date of termination
                        under Section 3(c)(i), the Board shall give Executive
                        notice of its calculation of the Estimated Annual Bonus
                        together with a description of the basis and assumptions
                        supporting such projection. In the event Executive gives
                        the Company notice of his objection to such projection
                        within thirty (30) days of the receipt of the notice
                        thereof, then Executive shall be deemed to have waived
                        and released his rights to receive any amounts under
                        clause (1) above and thereafter Executive shall be
                        eligible for the Actual Results Bonus under clause (2)
                        above. Should Executive either expressly accept in
                        writing the Estimated Annual Bonus calculation or fail
                        to give timely notice of objection as provided above,
                        then Executive shall be deemed to have accepted such
                        calculation and to have waived and released his rights
                        to receive any amounts under clause (2) above. In the
                        case of the application of the Estimated Annual Bonus
                        above, the date that Executive accepts or is deemed to
                        have accepted the Board's calculation thereunder and in
                        the case of the application of the Actual Results Bonus
                        above, the date of the issuance of the Audited Financial
                        Statement, in each case is referred to herein as the
                        "Determination Date."

                  (ii)  "Cause" shall mean an act of intentional fraud upon the
                        Company that has caused a harm or injury to the Company
                        or the Operating Company, as applicable; provided,
                        however, that (x) the Board shall provide Executive with
                        notice of the particular acts or omissions that are
                        alleged to give rise to such fraud and (y) the Board
                        shall hold a hearing no sooner than ten days after such
                        notice at which Executive shall have the right to
                        address the Board and dispute such allegations.
                        Executive shall have the right to contest a
                        determination of Cause by the Board by requesting
                        arbitration in accordance with the terms of Section 6
                        below.

                  (iii) "Change in Control" shall mean, following the Effective
                        Date, (A) any "person" (as such term is used in Section
                        13(d) of the Exchange Act, other than (x) Crunch Equity
                        Holdings, LLC ("Crunch") or any of its "Affiliates" (as
                        defined below) or (y) a parent entity as contemplated by
                        clause (C) below, becoming the direct or indirect
                        "beneficial owner" (as determined pursuant to Rule 13d-3

                                       5
<PAGE>

                        under the Exchange Act) of securities of the Company,
                        the Operating Company, Crunch or Crunch Holding Corp.
                        (the "Holding Company") representing more than 30% of
                        the combined voting power of any such entity's (or, if
                        Crunch, the Holding Company, the Company or the
                        Operating Company, as applicable, is a direct or
                        indirect wholly-owned subsidiary of another entity
                        (other than any of the aforementioned entities), of any
                        such parent entity's), then outstanding securities and
                        Crunch or its Affiliates do not in the aggregate
                        beneficially own, directly or indirectly, securities
                        representing more than 50% of the combined voting power
                        of the voting securities of the entity whose voting
                        power is being tested above, (B) Crunch, the Holding
                        Company, the Company or the Operating Company merging
                        with or consolidating into any other entity, or the
                        equity holders of Crunch, the Holding Company, the
                        Company or the Operating Company, as applicable, and the
                        holders of voting securities of any other entity
                        participating in a securities exchange (other than a
                        merger, consolidation or exchange which (1) would result
                        in the holders (and/or their Affiliates) of the voting
                        securities of Crunch, the Holding Company, the Company
                        or the Operating Company, as applicable, outstanding
                        immediately prior thereto holding immediately thereafter
                        securities representing more than 50% of the combined
                        voting power of the voting securities of the surviving
                        entity (or, if Crunch, the Holding Company, the Company
                        or the Operating Company, as applicable, is a direct or
                        indirect wholly-owned subsidiary of another entity
                        (other than any of the aforementioned entities), of such
                        parent entity) outstanding immediately after such
                        merger, consolidation or exchange and (2) would result
                        in Executive being chief executive officer of such
                        surviving entity), or (C) the equity holders of Crunch,
                        the Holding Company, the Company or the Operating
                        Company approving a plan of complete liquidation or any
                        agreement or agreements for the sale or disposition by
                        Crunch, the Holding Company, the Company or the
                        Operating Company, as applicable, in one or a series of
                        related transactions, of all or substantially all of
                        Crunch's, the Holding Company's, the Company's or the
                        Operating Company's assets, as applicable, other than
                        any such plan of liquidation adopted in connection with
                        a merger, consolidation or exchange which does not
                        constitute a Change in Control under the preceding
                        clause (B). For purposes of this Section 3(b)(iii), the
                        term "Affiliate" means any person or entity that,
                        directly or

                                       6
<PAGE>

                        indirectly, through one or more intermediaries,
                        controls, or is controlled by, or is under common
                        control with, another person or entity, where the term
                        "control" means (including, with correlative meaning,
                        the terms "controlling," "controlled by" and "under
                        common control with") the possession, directly or
                        indirectly, of the power to direct or cause the
                        direction of the management, policies or investment
                        decisions of such person or entity, whether through the
                        ownership of voting securities, by contract or
                        otherwise.

                  (iv)  "Disability" means (A) Executive's incapacity due to
                        death or a permanent mental or physical illness that
                        prevents Executive from performing his duties hereunder
                        or (B) a physical condition that renders the performance
                        by Executive of his duties hereunder a serious threat to
                        the health and well being of Executive. Disability shall
                        be determined by a physician selected by Executive (or
                        his legal representative) and reasonably acceptable to
                        the Company.

                  (v)   "Good Reason" means (A) the assignment to Executive of
                        any position, authority, duties or responsibilities
                        inconsistent with Section 2(a) (including status,
                        offices, titles and reporting requirements), or any
                        other action by the Company which results in a
                        diminution in such position, authority, duties or
                        responsibilities of Executive with the Company,
                        excluding for this purpose an action not taken in bad
                        faith and which is remedied by the Company promptly
                        after receipt of written notice thereof specifying the
                        particular action in issue, (B) a material breach by the
                        Company of this Agreement or any stock option agreement
                        between the Company and Executive, which is not cured
                        within 30 days after the receipt of written notice
                        specifying the particular acts or omissions giving rise
                        to such breach, (C) a reduction, without the prior
                        written consent of Executive, in the amount of annual
                        base salary and/or annual bonus paid to Executive by the
                        Company in any given year as compared to the immediately
                        preceding year (other than as a result of the Company's
                        failure to achieve bonus criteria established by the
                        Board), (D) any removal by the Board of Executive as the
                        Chief Executive Officer of the Company or the Operating
                        Company other than for Cause, (E) any failure to elect
                        or reelect Executive as a director of the Company or the
                        Operating Company, other than for Cause, (F) the
                        relocation, without the prior written consent of
                        Executive, of Executive's principal place of

                                       7
<PAGE>

                        employment more than 30 miles from his current principal
                        place employment if such relocation would increase
                        Executive's commute, or (G) following a Change in
                        Control (i) the failure of Executive to hold the
                        position and have the authority, duties and
                        responsibilities of Chief Executive Officer of the
                        surviving or ultimate parent entity, as applicable, (ii)
                        the failure of Executive to report solely to the Board
                        of Directors or analogous governing body of the
                        surviving or ultimate parent entity, as applicable; or
                        (iii) the failure of Executive to be elected and
                        reelected as a director of the surviving or ultimate
                        parent entity, as applicable, other than for Cause.

            (c)   Obligations of the Company upon Termination.

                  (i)   With Cause; Without Good Reason. If, during the term of
                        this Agreement, the Company shall terminate Executive's
                        employment with the Company for Cause, or Executive
                        shall terminate his employment with the Company without
                        Good Reason, then:

                        (A)   the Company shall pay to Executive in cash (x)
                              within 10 days after the date of such termination
                              the sum of (1) any Annual Base Salary earned
                              through the date of termination to the extent not
                              theretofore paid by the Company, (2) any
                              compensation previously deferred by Executive and
                              (3) any vacation pay earned through the date of
                              termination not theretofore paid by the Company,
                              (y) within 10 days of the Determination Date, that
                              portion of the Annual Bonus, if any, earned
                              through the date of termination as determined in
                              accordance with Section 3(b)(i) (the aggregate of
                              the sum of clauses (x) and (y) being, the "Accrued
                              Obligation") and (z) within 10 days after the date
                              of such termination, all Reimbursable Expenses
                              previously incurred but not reimbursed in
                              accordance with this Agreement ("Accrued
                              Expenses"); and

                        (B)   the Company shall pay to Executive any amounts
                              arising from Executive's participation in, or
                              benefits under, any Investment Plans (the "Accrued
                              Investments"), which amounts shall be payable in
                              accordance with the term and conditions of the
                              Investment Plans; provided that this Section
                              3(c)(i)(B) is not intended to require, and shall
                              not be construed to require, any payments to be
                              made in

                                       8
<PAGE>

                              respect of any stock option plan, stock
                              appreciation right or plan, or stock purchase
                              right or plan adopted by the Company, the Holding
                              Company or the Operating Company (collectively,
                              "Equity Plans"), and the terms and conditions of
                              such Equity Plans shall govern the parties'
                              obligations and rights thereunder.

                  (ii)  Without Cause; With Good Reason; Disability. If, during
                        the term of this Agreement, the Company shall terminate
                        Executive's employment with the Company without Cause,
                        Executive shall terminate his employment with the
                        Company with Good Reason, or Executive's employment with
                        the Company shall terminate or expire due to Executive's
                        Disability, then:

                        (A)   the Company shall pay to Executive in cash within
                              10 days after the date of such termination the
                              amount of the Accrued Obligation (including the
                              Annual Bonus portion of the Annual Base
                              Compensation that has been earned through the date
                              of termination as determined in accordance with
                              Section 3(b)(i)) and any Accrued Expenses;

                        (B)   the Company shall pay to Executive the Accrued
                              Investments in accordance with the terms and
                              conditions of the Investment Plans; provided that
                              this Section 3(c)(ii)(B) is not intended to
                              require, and shall not be construed to require,
                              any payments to be made in respect of any Equity
                              Plans and the terms and conditions of such Equity
                              Plans shall govern the parties obligations and
                              rights thereunder;

                        (C)   The Company shall pay to Executive in cash within
                              10 days after the date of such termination an
                              amount (the "Severance Amount") that is equal to
                              two (2) times the amount of the then current
                              Annual Base Compensation (including the Annual
                              Bonus portion of the Annual Base Compensation
                              targeted for such fiscal year whether or not
                              earned as of the date of termination in accordance
                              with Section 3(b)(i)); and

                        (D)   for a period commencing on the date of such
                              termination and continuing for twenty-four (24)
                              months thereafter (the "Severance Period"), the
                              Company shall continue to provide benefits under

                                       9
<PAGE>

                              Welfare Plans and the Other Benefits (provided
                              that such obligation to provide Other Benefits in
                              the form of office rent and secretarial support
                              shall not exceed $16,666.00 per month)
                              substantially equivalent to those that were being
                              provided prior to the termination ("Benefit
                              Continuation"); provided, however, that if
                              Executive becomes employed with another employer
                              and is eligible to receive any benefits that are
                              substantially equivalent to those required under
                              the Benefit Continuation coverage, then the
                              Company may terminate such Benefit Continuation
                              coverage insofar as it relates to such equivalent
                              benefit.

            (d)   Effect on Benefit Plans. The existence of this Agreement shall
                  not prohibit or restrict Executive's entitlement to
                  participate in the executive compensation, employee benefit
                  and other plans or programs in which executives of the Company
                  or the Operating Company are eligible to participate. Nothing
                  herein shall restrict the Company's or the Operating Company's
                  right to amend any plan, practice, policy or program in a
                  manner generally applicable to similarly situated active
                  executives, in which event Executive shall be entitled to
                  participate on the same basis (including payment of applicable
                  contributions) as similarly situated active executives of the
                  Company.

            (e)   No Mitigation. Executive shall not be obligated to seek new
                  employment or take any other action to mitigate the benefits
                  to which Executive is entitled hereunder. Except as
                  contemplated by Section 3(c)(ii)(E) and Section 3(d) with
                  respect to the Benefit Continuation, such benefits shall not
                  be reduced whether or not Executive obtains new employment.

      4.    Mutual Release. Payment of the Severance Amount shall be conditioned
upon the execution by Executive and the Company of a valid mutual release, to be
prepared by the Company, in which Executive and the Company mutually release the
other, to the maximum extent permitted by law, from any and all claims either
may have against the other that relate to or arise out of Executive's employment
or termination of employment, except such claims arising under this Agreement,
any employee benefit plan or any other written plan or agreement.

      5.    Excise Taxes.

            (a)   Determination and Payment. If it is determined that any
                  payment, distribution or other benefit to Executive, whether
                  pursuant to this Agreement or otherwise (a "Payment"), would
                  be subject to any tax (e.g. excise tax under Section 4999 of
                  the Internal Revenue

                                       10
<PAGE>

                  Code of 1986) other than income tax (such tax, together with
                  any interest and penalties related thereto are hereinafter
                  collectively referred to as an "Excise Tax"), then the Company
                  shall promptly pay to Executive an additional payment
                  ("Gross-Up Payment") in an amount such that Executive retains,
                  after payment of all taxes, and all interest and penalties
                  with respect thereto (including, without limitation, income
                  tax and Excise Tax imposed upon the Gross-Up Payment), an
                  amount of the Gross-Up Payment equal to the Excise Tax imposed
                  upon the Payment. The determination of the amount of any
                  Gross-Up Payment shall be made by a certified public
                  accounting firm selected jointly by the Company and Executive
                  (the "Accounting Firm"), the fees and expenses of which shall
                  be paid by the Company.

            (b)   Contesting. Executive shall promptly notify the Company of any
                  claim that, if successful, would require the payment of the
                  Gross-Up Payment. Without the consent of the Company,
                  Executive shall not pay such claim prior to the date that the
                  payment of taxes with respect to such claim is due. If the
                  Company notifies Executive in writing prior to such due date
                  that it desires to contest the claim, Executive shall take all
                  actions in connection with contesting the claim reasonably
                  required by the Company (including accepting legal
                  representation with respect to such claim by an attorney
                  reasonably selected by the Company); provided, however, that
                  the Company shall pay all costs and expenses (including
                  additional interest and penalties) incurred in connection with
                  such contest and shall indemnify and hold Executive harmless,
                  on an after-tax basis, from any tax (including reasonable
                  attorneys fees, interest and penalties with respect thereto)
                  imposed as a result thereof.

      6.    Claims.

            (a)   Arbitration of Claims. Executive and Company shall settle by
                  arbitration any dispute or controversy arising in connection
                  with this Agreement, whether or not such dispute involves a
                  plan subject to the Employee Retirement Income Security Act of
                  1974, as amended. Such arbitration shall be conducted in
                  accordance with the rules of the American Arbitration
                  Association before a panel of three arbitrators sitting in
                  Morris County, New Jersey or such other location as shall be
                  mutually agreed by the parties. The award of the arbitrators
                  shall be final and nonappealable, and judgment may be entered
                  on the award of the arbitrators in any court having proper
                  jurisdiction. All expenses of such arbitration shall be borne
                  by the Company. THE ARBITRATORS SHALL HAVE NO AUTHORITY TO
                  AWARD PUNITIVE DAMAGES UNDER ANY CIRCUMSTANCES (WHETHER

                                       11
<PAGE>

                  IT BE EXEMPLARY DAMAGES, TREBLE DAMAGES, OR ANY OTHER PENALTY
                  OR PUNITIVE TYPE OF DAMAGES) REGARDLESS OF WHETHER SUCH
                  DAMAGES MAY BE AVAILABLE UNDER APPLICABLE LAW, EXECUTIVE AND
                  THE COMPANY HEREBY EACH WAIVING THEIR RIGHT, IF ANY, TO
                  RECOVER PUNITIVE DAMAGES IN CONNECTION WITH ANY SUCH CLAIMS,
                  DISPUTES OR DISAGREEMENTS REGARDLESS OF WHETHER SUCH CLAIM,
                  DISPUTE OR DISAGREEMENT ARISES UNDER THE LAW OF CONTRACTS,
                  TORTS, (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE OF EVERY
                  KIND AND STRICT LIABILITY WITHOUT FAULT), OR PROPERTY, OR AT
                  COMMON LAW OR IN EQUITY OR OTHERWISE. EXECUTIVE ACKNOWLEDGES
                  THAT BY SIGNING THIS AGREEMENT, EXECUTIVE IS WAIVING ANY RIGHT
                  THAT EXECUTIVE MAY HAVE TO A JURY TRIAL OR, OTHER THAN IN
                  RESPECT OF A DISPUTE OR CONTROVERSY ARISING IN CONNECTION WITH
                  SECTION 13 OR SECTION 14, A TRIAL BEFORE A JUDGE IN CONNECTION
                  WITH, OR RELATING TO, A CLAIM.

            (b)   Payment of Legal Fees and Costs. The Company agrees to pay as
                  incurred, to the full extent permitted by law, all reasonable
                  legal fees and expenses which (i) Executive may reasonably
                  incur as a result of any contest (regardless of the outcome
                  thereof) by the Company, Executive or others of any action
                  taken pursuant to the terms of this Agreement or (ii) CDM
                  Investor Group LLC or any Permitted Excluded Transferees may
                  reasonably incur as a result of any contest (regardless of the
                  outcome thereof) by the Company, CDM Investor Group LLC or any
                  Permitted Excluded Transferees or others of any action in
                  connection with CDM Investor Group LLC's or any of its
                  Permitted Excluded Transferees' membership interest in Crunch,
                  or of the validity or enforceability of, or liability under,
                  any provision of this Agreement, the Operating Agreement of
                  Crunch, dated as of November 25, 2003, among Crunch and the
                  other parties thereto (the "Crunch Operating Agreement") or
                  the Crunch Membership Agreement, or any guarantee of
                  performance thereof (including as a result of any contest by
                  Executive, CDM Investor Group LLC or any of its Permitted
                  Excluded Transferees about the amount of payment pursuant to
                  this Agreement, the Crunch Operating Agreement or the Crunch
                  Membership Agreement), plus in each case interest on any
                  delayed payment at the rate of 8% per annum.

                                       12
<PAGE>

            (c)   Agent for Service of Legal Process. Service of legal process
                  upon the Company with respect to a claim under this Agreement
                  shall be made upon the General Counsel of the Company.

      7.    Tax Withholding. All payments to the Executive under this Agreement
will be subject to the withholding of all applicable employment and income
taxes.

      8.    Severability. In the event that any provision or portion of this
Agreement shall be determined to be invalid or unenforceable for any reason, the
remaining provision of this Agreement shall be unaffected thereby and shall
remain in full force and effect.

      9.    Successors. This Agreement shall be binding upon and inure to the
benefit of the Company and any successor of the Company. The Company will
require any successor to all or substantially all of the business and/or assets
of the Company or the Operating Company to expressly assume and agree to perform
this Agreement in the same manner and to the same extent that the Company or the
Operating Company, as applicable, would be required to perform if no succession
had taken place.

      10.   Entire Agreement. This Agreement constitutes the entire agreement
between the parties hereto with respect to the subject matter hereof. This
Agreement in no way modifies the Indemnification Agreement entered into by
Executive and Pinnacle Holdings Corporation ("Indemnification Agreement") and
such Indemnification Agreement is specifically incorporated by reference herein
and may not be terminated so long as this Agreement is still in effect. This
Agreement may not be modified in any manner except by a written instrument
signed by both the Company and Executive; provided that any modification of
Section 18 shall require the written consent of the Company, Executive and the
Operating Company.

      11.   Notices. Any notice required under this Agreement shall be in
writing and shall be delivered by certified mail return receipt required to each
of the parties as follows:

            To Executive:

            C. Dean Metropoulos
            100 Northfield Street
            Greenwich, CT  06830

            To the Company:

            Pinnacle Foods Corporation
            1 Old Bloomfield Road
            Mountain Lakes, NJ  07046
            Attention:  General Counsel

      12.   Validity. If any provision of this Agreement is held to be illegal,
invalid or unenforceable, such provision shall be deemed severed from this
Agreement, this

                                       13
<PAGE>
Agreement shall be constructed and enforced as if the illegal, invalid or
unenforceable provision had never comprised a portion of this Agreement, and the
remaining provisions of this Agreement shall remain in full force and effect.
Furthermore, in lieu of such illegal, invalid or unenforceable provision there
shall be added automatically as part of this Agreement a provision as similar in
terms as may be possible to the provision that was determined to be illegal,
invalid or unenforceable and such additional provision shall be legal, valid and
enforceable.

      13.   Confidential Information.

            (a)   The Executive acknowledges that the Company and its
                  subsidiaries have trade, business and financial secrets and
                  other confidential and proprietary information (collectively,
                  the "Confidential Information"). Confidential Information
                  shall not include (i) information that is generally known to
                  other persons or entities who can obtain economic value from
                  its disclosure or use and (ii) information required to be
                  disclosed by the Executive pursuant to a requirement of a
                  governmental agency or law of the United States of America or
                  a state thereof or any governmental or political subdivision
                  thereof; provided, however, that before providing such
                  information pursuant to clause (ii) above, Executive shall (A)
                  notify the Company as soon as practicable after receipt of any
                  subpoena or order requiring the production of information so
                  that the Company may have the opportunity to seek a protective
                  order and (B) consult with the Company with respect to any
                  required disclosure.

            (b)   During and following the Executive's employment by the
                  Company, the Executive shall hold in confidence and not
                  directly or indirectly disclose or use any Confidential
                  Information except to the extent authorized in writing by the
                  Board or required by any court or administrative agency, other
                  than to an employee of the Company, or its subsidiaries or a
                  person to whom disclosure is reasonably necessary or
                  appropriate in connection with the performance by the
                  Executive of duties as an executive of the Company.

            (c)   The Executive further agrees not to use any Confidential
                  Information for the benefit of any person or entity other than
                  the Company or its subsidiaries.

      14.   Non-Competition.

            (a)   Term of Non-Competition. During the term of this Agreement and
                  in the event the Executive's employment with the Company is
                  terminated (other than a termination in connection with the
                  occurrence of a Change in Control) or Executive resigns for
                  Good

                                       14
<PAGE>

                  Reason (other than a resignation in connection with the
                  occurrence of a Change in Control), if applicable, and
                  Executive receives payment of the Severance Amount, for the
                  remainder of the Severance Period, Executive shall not engage
                  in or promote any business within the United States that is
                  principally engaged in the business of manufacturing and
                  marketing food products that directly compete in the same
                  categories as the core products of the Company at the time of
                  termination; provided that the foregoing shall not prohibit
                  Executive from owning less than 10% of the voting securities
                  of any publicly traded company so long as Executive does not
                  otherwise engage in or promote the activities of that company.
                  Executive understands that the restrictions set forth in this
                  Section 14(a) may limit his ability to earn a livelihood in a
                  business similar to the business of the Company or any
                  subsidiary thereof, but he nevertheless believes that he has
                  received and will receive sufficient consideration and other
                  benefits as an employee of the Company and as otherwise
                  provided hereunder to justify clearly such restrictions which,
                  in any event (given his education, skills and ability),
                  Executive does not believe would prevent him from earning a
                  living.

            (b)   Use of Confidential Information. During the term of this
                  Agreement and during the term of non-competition, Executive
                  will not use Executive's access to, knowledge of, or
                  application of Confidential Information to perform any duty
                  for any Competing Business; it being understood and agreed to
                  that this Section 14(b) shall be in addition to and not be
                  construed as a limitation upon the covenants in Section 13
                  hereof.

            (c)   Executive acknowledges that the geographic boundaries, scope
                  of prohibited activities, and duration of this Section 14 are
                  reasonable in nature and are no broader than are necessary to
                  maintain the confidentiality and the goodwill of the Company's
                  and its subsidiaries' proprietary information, plans and
                  services and to protect the other legitimate business
                  interests of the Company and its subsidiaries.

            (d)   If any court determines that any portion of this Section 14 is
                  invalid or unenforceable, the remainder of this Section 14
                  shall not thereby be affected and shall be given full effect
                  without regard to the invalid provisions. If any court
                  construes any of the provisions of this Section 14, or any
                  part thereof, to be unreasonable because of the duration or
                  scope of such provision, such court shall have the power to
                  reduce the duration or scope of such provision and to enforce
                  such provision as so reduced.

                                       15
<PAGE>

      15.   No Waiver. The Executive's or the Company's failure to insist upon
strict compliance with any provision of this Agreement or the failure to assert
any right the Executive or the Company may have hereunder, shall not be deemed
to be a waiver of such provision or right or any other provision or right of
this Agreement. No waiver by either party at any time of any breach by the other
party of, or compliance with, any condition or provision of this Agreement to be
performed by the other party shall be deemed a waiver of similar or dissimilar
provisions or conditions at any time.

      16.   Injunctive Relief. Executive acknowledges that money damages would
be both incalculable and an insufficient remedy for a breach of Section 13 or
Section 14 by Executive and that any such breach would cause the Company
irreparable harm. Accordingly, the Company, in addition to any other remedies at
law or in equity it may have, shall be entitled, without the requirement of
posting of bond or other security, to equitable relief, including injunctive
relief and specific performance, in connection with a breach of Section 13 or
Section 14 by Executive.

      17.   Governing Law. The provision of this Agreement shall be constructed
in accordance of the laws of the State of Delaware, without giving effect to
that state's choice of law provision.

      18.   Guarantee. The Operating Company hereby guarantees the full and
complete performance of each of the obligations of the Company under this
Agreement.

      19.   Prior Agreement. Effective as of the Effective Date, Executive
hereby releases and forever discharges the Company and its affiliates from any
and all claims and obligations arising out of or resulting from the Prior
Agreement. Counterparts; Facsimile Signatures. This Agreement may be executed in
two or more counterparts, each of which shall be deemed an original, but all
such counterparts shall constitute but one agreement. Facsimile counterpart
signatures to this Agreement shall be acceptable.

                  [remainder of page intentionally left blank]

                                       16
<PAGE>

      IN WITNESS WHEREOF, this Agreement is hereby executed as of the date and
year first above written.

                             PINNACLE FOODS HOLDING CORPORATION

                             /s/ M. KELLEY MAGGS
                             -----------------------------------

                             Name: M. Kelley Maggs
                             Title: Senior Vice President

                             For purposes of Section 18

                             PINNACLE FOODS CORPORATION

                             /s/ M. KELLEY MAGGS
                             -----------------------------------

                             Name: M. Kelley Maggs
                             Title: Senior Vice President

                             EXECUTIVE

                             /s/ C. DEAN METROPOULOS
                             -----------------------------------
                             C. Dean Metropoulos

                                       17

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