Document:

EXHIBIT 10.10

                              EMPLOYMENT AGREEMENT

      This  Employment  Agreement  ("Agreement")  made  and  entered  into as of
November 15, 2004,  by and between  KNOBIAS,  INC. (the  "Company"),  a Delaware
corporation, and E. Key Ramsey (the "Executive");

      WHEREAS, the Executive is currently serving as President of the Company;

      WHEREAS,  the Company  desires to secure the  continued  employment of the
Executive as President and Chief  Executive  Officer in accordance  herewith and
the Executive is willing to commit  himself to be employed by the Company on the
terms  and  conditions  herein  set  forth  and  thus  to  forego  opportunities
elsewhere; and

      WHEREAS,  the  parties  desire  to enter  into this  Agreement,  as of the
Effective  Date (as defined  below),  setting forth the terms and conditions for
the  employment  relationship  of the  Executive  with the  Company  during  the
Employment Period (as defined below);

      NOW,  THEREFORE,  IN CONSIDERATION  of the mutual premises,  covenants and
agreements set forth below, it is hereby agreed as follows:

      1.    Employment and Term.

            (a) Employment.  The Company agrees to employ the Executive, and the
Executive agrees to be employed by the Company, in accordance with the terms and
provisions of this Agreement during the Employment Period (as defined below).

            (b)  Term.  The  term  of  the  Executive's  employment  under  this
Agreement  shall  commence on the date hereof (the  "Effective  Date") and shall
continue  until the third  anniversary  of the  Effective  Date (such term being
referred to hereinafter as the "Employment  Period");  provided,  however,  that
commencing on the second anniversary of the Effective Date (and each anniversary
of the Effective Date thereafter) the Employment  Period shall  automatically be
extended  for one  additional  year,  unless,  90 days prior to such  date,  the
Company or the Executive shall give written notice to the other party that it or
he, as the case may be, does not wish to so extend this Agreement.

      2.    Duties and Powers of Executive.

            (a) Position.  During the  Employment  Period,  the Executive  shall
serve as  President  and  Chief  Executive  Officer  of the  Company  with  such
authority,  duties and  responsibilities  with  respect to such  position as set
forth in subsection (b) hereof.

            (b) Duties.  The Executive shall perform such  reasonable  duties as
may be delineated in the Company's By-laws, as the same may be amended from time
to time,  or as may be  determined by the Board of Directors of the Company (the
"Board")  from  time to time.  In such  capacity,  the  Executive  shall  report
directly to the Board.

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            (c)  Attention.  Except as  provided  below,  during the  Employment
Period,  and  excluding  any  periods  of  vacation  and sick leave to which the
Executive is entitled, the Executive shall devote full attention and time during
normal  business  hours to the  business  and affairs of the Company and, to the
extent  necessary to discharge  the  responsibilities  assigned to the Executive
under  this  Agreement,  use the  Executive's  best  efforts  to carry  out such
responsibilities faithfully and efficiently.  The Executive shall be entitled to
fulfill his duties under this Agreement from the Company's offices in Ridgeland,
Mississippi,  or  such  other  location  as  shall  be the  Company's  principal
executive  office.  It shall not be  considered a violation of the foregoing for
the Executive to serve on  corporate,  industry,  civic or charitable  boards or
committees,  as long as such activities do not interfere with the performance of
the  Executive's  responsibilities  as an employee of the Company in  accordance
with this Agreement.

      3.    Compensation.

            (a) Base  Salary.  During the  Employment  Period,  the  Executive's
annual base salary  ("Annual Base Salary")  shall be payable in accordance  with
the Company's  general payroll  practices.  The  Executive's  Annual Base Salary
shall be at least  $175,000.  The  Executive's  Annual Base Salary (as increased
from  time to time) may not be  decreased  during  the  Employment  Period.  Any
increase  in Annual  Base  Salary  shall not serve to limit or reduce  any other
obligation of the Company under this Agreement.

            (b) Initial Bonus.  Upon the Effective  Date the Executive  shall be
paid a bonus of $50,000 in  recognition  of his past  services  rendered  to the
Company.

            (c) Annual Bonus.  During the Employment Period, the Executive shall
participate  in the  Company's  annual bonus plans and shall be awarded  bonuses
thereunder  that  provide  him, on a  year-by-year  basis,  an annual bonus (the
"Annual  Bonus").  The  Company's  annual bonus plans shall,  as  necessary,  be
amended to provide  that  Executive  may earn an Annual  Bonus of up to one-half
(1/2) his Annual Base Salary.

            (d) Existing Options.  All of the Executive's  existing options,  if
any, to purchase shares of the Company's  common stock shall remain  outstanding
and shall be exercisable as originally granted.

            (e)  Retirement  and Welfare  Benefit  Plans.  During the Employment
Period,  the  Executive  shall  be  eligible  to  participate  in  all  savings,
retirement  and welfare  plans,  practices,  policies  and  programs  applicable
generally to employees and/or senior executive officers of the Company.

            (f)  Expenses.  The Company  shall  reimburse  the Executive for all
expenses, including those for travel and entertainment, properly incurred by him
in  the  performance  of  his  duties  hereunder  in  accordance  with  policies
established from time to time by the Company.

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            (g) Fringe Benefits and Perquisites.  During the Employment  Period,
the Executive  shall be entitled to receive fringe  benefits and  perquisites in
accordance with the plans, practices,  programs and policies of the Company from
time to time in effect, commensurate with his position.

      4.    Termination of Employment.

            (a) Death or Disability.  The Executive's employment shall terminate
upon the Executive's  death or, at the election of the Board of Directors of the
Company  ("Board") or the Executive,  by reason of Disability (as defined below)
during  the  Employment  Period;  provided,  however,  that  the  Board  may not
terminate the Executive's employment hereunder by reason of Disability unless at
the  time of such  termination  there  is no  reasonable  expectation  that  the
Executive  will  return to work  within the next one  hundred  eighty  (180) day
period. For purposes of this Agreement, disability ("Disability") shall have the
same meaning as set forth in the current  insurance policy  providing  long-term
disability  coverage,  if any, or its  successor.  If there is no such policy in
existence at the time of the  determination  of Disability,  then the definition
used by the United States Social Security Administration shall be used to define
Disability under this Agreement.

            (b)  By the  Company  for  Cause.  The  Company  may  terminate  the
Executive's  employment  during  the  Employment  Period  for Cause (as  defined
below).  For purposes of this Agreement,  "Cause" shall mean (i) the Executive's
gross  negligence in the performance or intentional  nonperformance  (continuing
for ten days  after  receipt  of  written  notice of need to cure) of any of the
Executive's  material duties hereunder  (other than such failure  resulting from
the Executive's  incapacity due to physical or mental illness or any such actual
or anticipated  failure after the issuance of a Notice of  Termination  for Good
Reason  by the  Executive  pursuant  to  Section  4(d)) or (ii) the  Executive's
commission  of one or more acts of moral  turpitude  that  constitutes a felony,
which  have or  result  in an  adverse  effect  on the  Company,  monetarily  or
otherwise or one or more  significant  acts of  dishonesty,  fraud or misconduct
with  respect to the  business or affairs of the Company  which  materially  and
adversely affects the operations or reputation of the Company. The determination
of whether  Cause  exists must be made by a  resolution  that is passed upon the
affirmative vote of at least two-thirds (2/3) of the membership of the Board.

            (c)  By  the  Company  without  Cause.   Notwithstanding  any  other
provision  of  this  Agreement,   the  Company  may  terminate  the  Executive's
employment  other than by a termination for Cause during the Employment  Period,
but  only  upon  the  affirmative  vote  of at  least  two-thirds  (2/3)  of the
membership of the Board.

            (d) By the  Executive  for Good Reason.  The Executive may terminate
his employment  during the Employment Period for Good Reason (as defined below).
For purposes of this Agreement,  "Good Reason" shall mean the occurrence without
the written  consent of the  Executive of any one of the  following  acts by the
Company, or failures by the Company to act, unless such act or failure to act is
corrected prior to the Date of Termination  (as defined below)  specified in the
Notice of Termination (as defined below) given in respect thereof:

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                  (i) an adverse  change in the  Executive's  title,  authority,
            duties, responsibilities or reporting lines as specified in Sections
            2(a) and 2(b) of this Agreement;

                  (ii) a reduction by the Company in the Executive's Annual Base
            Salary below the amounts set forth in Section 3(a) above;

                  (iii) any  failure by the  Company to  continue  in effect any
            benefit plan or arrangement in which the Executive participates,  at
            any  time,   during  the  Employment  Period   (including,   without
            limitation,  any  tax-qualified  and supplemental  retirement plans,
            deferred compensation plans, group life insurance plan, and medical,
            dental,  accident and disability  plans or any other plans providing
            the Executive with similar  benefits (herein referred to as "Benefit
            Plans"))  without  replacing such Benefit Plan with a plan providing
            for  substantially  similar  benefits or the taking of any action by
            the   Company   that  would   adversely   affect   the   Executive's
            participation  in any Benefit  Plan or deprive the  Executive of any
            material fringe benefit enjoyed by the Executive;

                  (iv) any  failure  by the  Company to  continue  in effect any
            incentive plan or arrangement, as amended and supplemented, in which
            the Executive is participating  from time to time without  replacing
            such incentive plan with a plan providing for substantially  similar
            benefits,  or the  taking of any  action by the  Company  that would
            adversely  affect the Executive's  opportunity to participate in any
            such plan or reduce the Executive's ability to obtain benefits under
            any such plan,  expressed as a percentage of Annual Base Salary,  in
            any fiscal  year as  compared to the  immediately  preceding  fiscal
            year;

                  (v) any  failure by the Company to continue in effect any plan
            or  arrangement  to  receive   securities  of  the  Company  without
            replacing such plan with a plan providing for substantially  similar
            benefits  or the  taking of any  action by the  Company  that  would
            adversely  affect the  Executive's  opportunity to participate in or
            materially  reduce the Executive's  ability to obtain benefits under
            any such plan;

                  (vi) any failure by the Company to provide the Executive  with
            the number of paid vacation  days to which he is entitled  under the
            Company's vacation policies as in effect from time to time;

                  (vii) the  relocation  of the  Company's  principal  executive
            offices to a location outside of Ridgeland,  Mississippi, unless the
            Company's  principal  executive  offices  are  relocated  outside of
            Ridgeland,  Mississippi,  for a valid business reason.  In the event
            the Company's  principal  executive  offices are so  relocated,  the
            Company will, at the option of the Executive,  either (A) provide an
            apartment for the  Executive in the new location and will  reimburse
            the Executive for his reasonable  costs in commuting from Ridgeland,
            Mississippi, to such new location or (B) allow the Executive to work
            out of the Company's Ridgeland, Mississippi, offices. If the Company
            does not provide the Executive with such option, any such relocation
            shall constitute Good Reason;

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                  (viii) the failure by the Company to pay to the  Executive any
            portion of the Executive's  current  compensation and benefits or to
            pay to the  Executive  any  portion of an  installment  of  deferred
            compensation under any deferred  compensation program of the Company
            within thirty (30) days of the date such compensation is due;

                  (ix) any purported  termination of the Executive's  employment
            that is not effected pursuant to a Notice of Termination  satisfying
            the requirements of Section 4(f); for purposes of this Agreement, no
            such purported termination shall be effective;

                  (x) the  failure  of the  Company  to  obtain  a  satisfactory
            agreement from any successor of the Company requiring such successor
            to assume and agree to perform the Company's  obligations under this
            Agreement, as contemplated in Section 14(c); or

                  (xi) the failure by the  Company to comply  with any  material
            provision of this Agreement.

            (e) Determination of Good Reason Upon a Change in Control. Following
a  Change  in  Control  (as  defined  in  Exhibit  A  hereto),  the  Executive's
determination  that an act or failure to act  constitutes  Good Reason  shall be
presumed to be valid unless such  determination  is deemed to be unreasonable by
an arbitrator. The Executive's right to terminate the Executive's employment for
Good Reason shall not be affected by the Executive's  incapacity due to physical
or mental illness.  The Executive's  continued  employment  shall not constitute
consent  to, or a waiver of rights  with  respect  to, any act or failure to act
constituting Good Reason hereunder.

            (f)  Notice  of  Termination.  During  the  Employment  Period,  any
purported  termination of the  Executive's  employment  (other than by reason of
death) shall be  communicated  by written Notice of  Termination  from one party
hereto to the other party hereto in accordance with Section 15(b).  For purposes
of this  Agreement,  a "Notice of  Termination"  shall mean a notice  that shall
indicate the specific  termination  provision in this Agreement  relied upon, if
any,  and shall  set  forth in  reasonable  detail  the facts and  circumstances
claimed to provide a basis for termination of the Executive's  employment  under
the  provision  so  indicated.  Further,  a Notice of  Termination  for Cause is
required to include a copy of a resolution duly adopted by the affirmative  vote
of not less than  two-thirds  (2/3) of the entire  membership  of the Board at a
meeting  of the Board that was  called  and held no more than  ninety  (90) days
after the date the Board had knowledge of the most recent act or omission giving
rise to such  breach for the  purpose of  considering  such  termination  (after
reasonable  notice  to the  Executive  and an  opportunity  for  the  Executive,
together  with the  Executive's  counsel,  to be heard  before the Board and, if
possible,  to cure the breach  that was the basis for the Notice of  Termination
for Cause)  finding that, in the good faith opinion of the Board,  the Executive
was  guilty of  conduct  set forth in clause  (i) or (ii) of the  definition  of
Cause,  and  specifying  the  particulars  thereof in  detail.  Unless the Board
determines  otherwise,  a Notice of  Termination  by the  Executive  alleging  a
termination  for Good Reason must be made within  thirty (30) days of the act or
failure to act that the Executive alleges to constitute Good Reason.

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            (g) Date of Termination.  "Date of Termination"  with respect to any
purported  termination  of the  Executive's  employment  during  the  Employment
Period,  shall mean the date specified in the Notice of Termination  (which,  in
the case of a termination  by the Company,  for reasons other than Cause,  shall
not be less than thirty days and, in the case of a termination by the Executive,
shall not be less than thirty (30) days nor more than sixty (60) days,  from the
date such Notice of Termination is given).

      5.    Obligations of the Company Upon Termination.

            (a) Termination  other than for Cause,  Death or Disability.  During
the Employment Period, if the Company shall terminate the Executive's employment
(other than for Cause, death or Disability) or the Executive shall terminate his
employment  for Good Reason  (termination  in any such case being referred to as
"Termination")  the Company shall pay to the Executive the amounts,  and provide
the  Executive  with the  benefits,  described  in this  Section 5  (hereinafter
referred to as the "Severance Payments").  The amounts specified in this Section
5(a) shall be paid within thirty (30) days after the Date of  Termination.  Such
payments  shall be in  addition  to  those  rights  and  benefits  to which  the
Executive may be entitled under the relevant  Company  employee benefit plans or
programs.

                  (i) Lump Sum Payment. The Company shall pay to the Executive a
            lump sum cash payment of $100,000.00.

                  (ii) Accrued Obligations.  The Company shall pay the Executive
            a lump sum  amount in cash  equal to the sum of (A) the  Executive's
            Annual Base Salary through the Date of Termination to the extent not
            theretofore  paid,  (B) an amount  equal to any Annual  Bonus earned
            with respect to fiscal  years ended prior to the year that  includes
            the Date of Termination to the extent not  theretofore  paid and (C)
            an amount equal to the target amount  payable under any Annual Bonus
            for the fiscal year that  includes  the Date of  Termination  or, if
            greater, the average of the three years' highest gross bonus awards,
            not necessarily consecutive, paid by the Company to the Executive in
            the five years  preceding  the year of  Termination  multiplied by a
            fraction the numerator of which shall be the number of days from the
            beginning  of  such  fiscal  year  to  and  including  the  Date  of
            Termination  and the denominator of which shall be 365, in each case
            to the  extent not  theretofore  paid.  (The  amounts  specified  in
            clauses  (A),  (B) and (C) shall be  hereinafter  referred to as the
            "Accrued Obligations.")

                  (iii)  Continuation  of  Welfare  Benefits.  For  three  years
            following  the Date of  Termination,  the Company  shall  provide or
            arrange to  provide  the  Executive  and his  dependants  with life,
            disability,  accident and health  insurance  benefits  substantially
            similar to those  provided to similarly  situated  senior  executive
            officers  of the  Company  during such  period,  with the  Executive
            charged  a monthly  premium(s)  for such  coverage(s)  that does not
            exceed  the  premium(s)  charged  to  a  similarly  situated  senior

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            executive  officers of the Company for such  coverage(s);  provided,
            however,  the Executive must elect continuation  coverage under such
            group health  plans in  accordance  with COBRA,  effective as of the
            Date  of  Termination;   provided,   further,   benefits   otherwise
            receivable by the Executive pursuant to this Section 5(a)(iii) shall
            be reduced to the extent  other  comparable  benefits  are  actually
            received by the Executive and his  dependants  during the three-year
            period  following  the Date of  Termination,  and any such  benefits
            actually  received  by the  Executive  or his  dependants  shall  be
            reported to the Company.

            (b)  Failure of the Company to Renew the  Agreement.  Subject to the
provisions  of  Section  7 of this  Agreement,  in the  event  that the  Company
notifies the Executive that it does not intend to extend the Employment  Period,
as  contemplated in Section 1(b), the Executive shall be entitled to receive all
of the  Severance  Payments  described  in Section  5(a) above,  except that the
period of continuation of welfare benefits in Section 5(a)(iii) shall be for two
years instead of three.  Such payments  shall be in addition to those rights and
benefits to which the  Executive  may be  entitled  under the  relevant  Company
employee benefit plans or programs.

            (c)  Termination by the Company for Cause or by the Executive  Other
than for Good Reason.  Subject to the provisions of Section 7 of this Agreement,
if  the  Executive's  employment  shall  be  terminated  for  Cause  during  the
Employment  Period,  or  if  the  Executive  terminates  employment  during  the
Employment Period other than for Good Reason,  the Company shall have no further
obligations  to the  Executive  under  this  Agreement  other  than the  Accrued
Obligations and deferred  compensation and such rights and benefits to which the
Executive may be entitled under the relevant  Company  employee benefit plans or
programs.  The Company hereby agrees to provide the Executive with an additional
180-day  period  following  the Date of  Termination  in which to  exercise  any
options  that were vested as of his Date of  Termination.  Such  180-day  period
shall  be  extended  by a number  of days  equal  to the  number  of days in any
"blackout" periods, if any, imposed by the Company during which such options are
unexercisable.

            (d)  Termination  due to Death and  Disability.  If the  Executive's
employment  shall terminate by reason of death or Disability,  the Company shall
pay the Executive or his estate, as the case may be, the Accrued Obligations and
deferred  compensation.  Such payments  shall be in addition to those rights and
benefits to which the Executive or his estate may be entitled under the relevant
Company employee benefit plans or programs.

            (e)  Gross-Up  Payment.  In the event  that any  payment  or benefit
received or to be received by the  Executive  (whether  pursuant to the terms of
this Agreement or any other plan,  arrangement or agreement with (A) the Company
or (B) any Person (as defined in Exhibit "A") whose  actions  result in a Change
in Control or (C) any Person  affiliated  with the Company or such  Person) (all
such payments and benefits,  including the Severance Payments, being hereinafter
called "Total  Payments")  would not be deductible  (in whole or in part) by the
Company, an affiliate or Person making such payment or providing such benefit as
a result  of  Section  280G of the  Code,  then,  the  Company  shall pay to the
Executive such  additional  amounts (the  "Gross-Up  Payment") such that the net

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amount  retained by the  Executive,  after  deduction  of any excise tax imposed
under Section 4999 of the Code (the "Excise Tax") on the Total  Payments and any
federal,  state and local  income and  employment  taxes and Excise Tax upon the
Gross-Up  Payment,  shall  be equal  to the  Total  Payments.  For  purposes  of
determining the amount of the Gross-Up Payment, the Executive shall be deemed to
pay federal income tax at the highest  marginal rate of federal income  taxation
in the calendar  year in which the Gross-Up  Payment is to be made and state and
local  income  taxes at the highest  marginal  rate of taxation in the state and
locality of the Executive's  residence on the date on which the Gross-Up Payment
is calculated for purposes of this Section 5(e), net of the maximum reduction in
federal  income taxes which could be obtained  from  deduction of such state and
local taxes. In the event that the Excise Tax is  subsequently  determined to be
less than the amount taken into account hereunder,  the Executive shall repay to
the  Company,  at the time that the  amount of such  reduction  in Excise Tax is
finally  determined,  the portion of the Gross-Up  Payment  attributable to such
reduction (plus that portion of the Gross-Up Payment  attributable to the Excise
Tax and  federal,  state and local  income tax imposed on the  Gross-Up  Payment
being  repaid by the  Executive to the extent that such  repayment  results in a
reduction in Excise Tax and/or a federal,  state or local income tax  deduction)
plus  interest on the amount of such  repayment at the rate  provided in Section
1274(b)(2)(B)  of the Code.  In the event that the Excise Tax is  determined  to
exceed  the amount  taken into  account  hereunder  (including  by reason of any
payment the existence or amount of which cannot be determined at the time of the
Gross-Up  Payment),  the Company  shall make an additional  Gross-Up  Payment in
respect of such excess (plus any interest, penalties or additions payable by the
Executive  with  respect  to such  excess)  at the time that the  amount of such
excess  is  finally  determined.  The  Executive  and  the  Company  shall  each
reasonably  cooperate with the other in connection  with any  administrative  or
judicial proceedings  concerning the existence or amount of liability for Excise
Tax with respect to the Total Payments.

      6.    Indemnification.  In the event the  Executive  is made  party to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative or investigative  (other than an action by the Company
against  the  Executive),  by reason  of the fact  that he is or was  performing
services under this  Agreement,  then the Company shall  indemnify the Executive
against all expenses (including attorneys' fees),  judgments,  fines and amounts
paid in  settlement,  as actually and  reasonably  incurred by the  Executive in
connection  therewith.  In the event that both the Executive and the Company are
made a party to the same third-party action, complaint, suit or proceeding,  the
Company  agrees to engage  competent  legal  representation,  and the  Executive
agrees to use the same representation,  provided that if counsel selected by the
Company  shall have a conflict of  interest  that  prevents  such  counsel  from
representing  the Executive,  the Executive may engage separate  counsel and the
Company shall pay all attorneys' fees of such separate counsel.  Further,  while
the  Executive  is expected at all times to use his best  efforts to  faithfully
discharge his duties under this Agreement,  the Executive  cannot be held liable
to the Company for errors or  omissions  made in good faith where the  Executive
has not  exhibited  gross,  willful  and wanton  negligence  and  misconduct  or
performed  criminal and fraudulent acts which materially damage the business and
the Company.

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      7.    Nonexclusivity of Rights. Nothing in this Agreement shall prevent or
limit the Executive's  continuing or future participation in any benefit,  plan,
program,  policy or practice provided by the Company and for which the Executive
may  qualify  (except  with  respect to any benefit to which the  Executive  has
waived his rights in  writing),  nor shall  anything  herein  limit or otherwise
affect  such  rights as the  Executive  may have  under any  other  contract  or
agreement entered into after the Effective Date with the Company.  Amounts which
are vested  benefits or which the  Executive  is  otherwise  entitled to receive
under any  benefit,  plan,  policy,  practice or program of, or any  contract or
agreement  entered into with,  the Company shall be payable in  accordance  with
such benefit, plan, policy,  practice or program or contract or agreement except
as explicitly modified by this Agreement.

      8.    Full Settlement;  Mitigation.  The Company's  obligation to make the
payments provided for in this Agreement and otherwise to perform its obligations
hereunder  shall  not be  affected  by any  set-off,  counterclaim,  recoupment,
defense or other  claim,  right or action which the Company may have against the
Executive or others,  provided  that nothing  herein shall  preclude the Company
from separately pursuing recovery from the Executive based on any such claim. In
no event shall the  executive be obligated to seek other  employment or take any
other action by way of mitigation of the amounts  (including amounts for damages
for  breach)  payable  to the  Executive  under  any of the  provisions  of this
Agreement  and such amounts  shall not be reduced  whether or not the  Executive
obtains other employment.

      9.    Arbitration.   Any  dispute  or  controversy   about  the  validity,
interpretation,  effect or alleged  violation of this Agreement (an  "arbitrable
dispute")  must be  submitted  to  confidential  arbitration  at the  locale  of
Company's  principal  executive offices.  Arbitration shall take place before an
experienced  employment  arbitrator  licensed to practice  law in such state and
selected in accordance with the Model Employment  Arbitration  Procedures of the
American Arbitration  Association.  Arbitration shall be the exclusive remedy of
any arbitrable  dispute.  Judgement may be entered on the arbitrator's  award in
any court having  jurisdiction.  The parties  hereby  agree that the  arbitrator
shall be empowered to enter an equitable decree mandating  specific  enforcement
of the terms of this  Agreement.  Should any party to this Agreement  pursue any
arbitrable  dispute by any method other than arbitration,  the other party shall
be  entitled  to recover  from the party  initiating  the use of such method all
damages,  costs, expenses and attorneys' fees incurred as a result of the use of
such method.  Notwithstanding  anything herein to the contrary,  nothing in this
Agreement  shall  purport to waive or in any way limit the right of any party to
seek to enforce any judgment or decision on an arbitrable  dispute in a court of
competent jurisdiction.

      10.   Non-competition Agreement.

            (a) The Executive  recognizes that the willingness of the Company to
enter into this Agreement is based in material part on the Executive's agreement
to the  provisions  of this  Section  10,  and that  Executive's  breach  of the
provisions  of this  Section  10 could  materially  damage the  Company  and its
subsidiaries  (the Company and its  subsidiaries  are  hereinafter  collectively
referred to as the "Affiliates" and individually as an "Affiliate").  Therefore,
in consideration of the benefits to be received by Executive as a result of this
employment  with the Company,  Executive  agrees that Executive shall not, for a
period of one year immediately following the Date of Termination, for any reason
whatsoever,  directly  or  indirectly,  for  himself  or  on  behalf  of  or  in
conjunction with any other person, persons, company, partnership, corporation or
business of whatever nature:

                                       9
<PAGE>

                  (i) contact any customer of any  Affiliate or other person for
            the purpose of including or  attempting  to induce such  customer or
            other person to cease doing business with any Affiliate;

                  (ii)  induce or attempt to trade any agent or  employee of any
            Affiliate to terminate  employment  with an Affiliate or to commence
            work with any competitor of any Affiliate;

                  (iii) call on, solicit,  attempt to obtain,  accept, or in any
            way secure  business  from any of the customers of any Affiliate for
            purposes of competing with the Affiliate in the United States,  nor,
            directly  or  indirectly,  aid or assist any other  person,  firm or
            corporation  in the  solicitation  of such  customer for purposes of
            competing with the Affiliate in the United States; and

                  (iv)  engage,  as an officer,  director,  shareholder,  owner,
            partner,  joint venture, or in a managerial capacity,  whether as an
            employee,  independent  contractor,  consultant or advisor,  or as a
            sales  representative,  in any  business  selling  any  products  or
            services  in direct  competition  with any  Affiliate  in the United
            States.

            (b) Because of the  difficulty of measuring  economic  losses to the
Affiliates as a result of a breach of the foregoing  covenant and because of the
immediate  and  irreparable  damage that could be caused to the  Affiliates  for
which they would have no other adequate  remedy,  the Executive  agrees that the
foregoing  covenant may be enforced by the  Affiliates,  or any of them,  in the
event of breach by him,  by  injunctions  and  restraining  orders  without  the
necessity of posting any bond or other security therefore.

            (c) The covenants in this Section 10 are severable and separate, and
the unenforceability of any specific covenant shall not affect the provisions of
any other covenant.  Moreover, in the event any court of competent  jurisdiction
shall  determine  that  any  restrictions  set  forth  in  this  Section  10 are
unreasonable,  then it is the intention of the parties that such restrictions be
enforced  to the  fullest  extent  which the court  deems  reasonable,  and this
Agreement shall thereby be reformed.

            (d) Each of the  covenants  in this Section 10 shall be construed as
an  agreement  independent  of any other  provision in this  Agreement,  and the
existence of any claim or cause of action of the  Executive  against the Company
or any Affiliate,  whether  predicated on this Agreement or otherwise  shall not
constitute  defense to the  enforcement  by the Company or any Affiliate of such
covenants.

                                       10
<PAGE>

      11.   Confidentiality.

            (a) The  Executive  acknowledges  and agrees  that all  Confidential
Information  (as defined below) of the Company and any Affiliate is confidential
and a valuable,  special, and unique asset of the Company that gives the Company
an advantage over its actual and potential, current, and future competitors. The
Executive  further  acknowledges  and agrees that the Executive owes the Company
and any Affiliate a fiduciary  duty to preserve and to protect all  Confidential
Information   from   unauthorized   disclosure  or  unauthorized   use,  certain
Confidential Information constitutes "trade secrets" under the laws of the state
of Mississippi; and unauthorized disclosure or unauthorized use of the Company's
or any Affiliate's Confidential Information would irreparably injure the Company
and its Affiliates.

            (b) Both during the term of the Executive's employment and after the
termination of the  Executive's  employment for any reason  (including  wrongful
termination),  the Executive shall hold all  Confidential  Information in strict
confidence,  and  shall  not use any  Confidential  Information  except  for the
benefit of the Company, in accordance with the duties assigned to the Executive.
The  Executive  shall  not at any time  (either  during or after the term of the
Executive's employment),  disclose any Confidential Information to any person or
entity  (except  other  employees  of the  Company  who  have a need to know the
information in connection with the performance of their employment  duties),  or
copy,  reproduce,  modify,  decompile,  or  reverse  engineer  any  Confidential
Information, or remove any Confidential Information from the Company's premises,
without the prior  written  consent of the Board of  Directors of the Company or
permit any other person to do so,  except as may otherwise be required by law or
legal process.  The Executive shall take  reasonable  precautions to protect the
physical  security of all documents and other material  containing  Confidential
Information  (regardless of the medium on which the Confidential  Information is
stored).  This Agreement  applies to all Confidential  Information,  whether now
known or later to become known to the Executive.

            (c) Upon the  termination  of the  Executive's  employment  with the
Company for any reason,  and upon request of the Company at any other time,  the
Executive shall promptly  surrender and deliver to the Company all documents and
other written material regardless of the form or medium of any nature containing
or  pertaining  to any  Confidential  Information  and shall not retain any such
document or other material.  Within five days of any such request, the Executive
shall  certify  to the  Company  in writing  that all such  materials  have been
returned.

            (d) As used in this Agreement,  the term "Confidential  Information"
shall mean any information or material known to or used by or for the Company or
any Affiliate (whether or not owned or developed by the Company or any Affiliate
and whether or not developed by the  Executive)  that is not generally  known to
the  public.   Confidential  Information  includes,   without  limitation,   the
following:  all trade secrets of the Company or any Affiliate;  all  information
that the Company or any  Affiliate has marked as  confidential  or has otherwise
described to the Executive  (either in writing or orally) as  confidential;  all
non-public  information  concerning the Company's or any  Affiliate's  products,
services,  prospective products or services,  research, product designs, prices,
discounts,  costs,  marketing plans,  marketing techniques,  market studies test

                                       11
<PAGE>

data,  customers,  customer  lists and records,  suppliers  and  contracts;  all
Company and  Affiliate  business  records and plans;  all Company and  Affiliate
personnel files;  all financial  information of or concerning the Company or any
Affiliate;  all information relating to operating system software,  applications
software,  software  and  system  methodology,   hardware  platforms,  technical
information,  inventions,  computer programs and listings,  source codes, object
codes, copyrights,  patents,  trademarks,  service marks, and other intellectual
property; all technical specifications; any proprietary information belonging to
the Company or any Affiliate;  all computer  hardware or software  manuals;  all
training or instruction  manuals; all data and all computer system passwords and
user codes.

      12.   Cooperation  of the  Executive.  During  and after  the  Executive's
employment with the Company,  the Executive shall reasonably  cooperate with the
Company in the defense or  prosecution of any claims or actions now in existence
or which may be brought in the future against or on behalf of the Company and in
connection  with any  investigation  or  review of any  federal,  state or local
regulatory  authority as any such  investigation  or review relates to events or
occurrences that transpired while the Executive was employed by the Company. The
Company shall  reimburse the  Executive  for all  reasonable  costs and expenses
incurred in connection  with his performance  under this Section 12,  including,
without limitation, all reasonable attorneys' fees and costs.

      13.   Legal Fees.  Subject to Section 9 and Section 12, the Company  shall
pay to the Executive all legal fees and expenses (including, without limitation,
fees and expenses in connection with any arbitration)  incurred by the Executive
in disputing in good faith any issue  arising under this  Agreement  relating to
the  Termination  of the  Executive's  employment or in seeking in good faith to
obtain  or  enforce   any  benefit  or  right   provided   by  this   Agreement.
Notwithstanding  the  foregoing,  in the  event  that  any  arbitrator  or court
determines  that the legal fees incurred by the Executive are not payable by the
Company, the Company shall not be obligated with respect thereto.

      14.   Successors.

            (a)  Assignment  by  Executive.  This  Agreement  is personal to the
Executive  and without  the prior  written  consent of the Company  shall not be
assignable  by the Executive  otherwise  than by will or the laws of descent and
distribution. This Agreement shall inure to the benefit of and be enforceable by
the Executive's legal representative.

            (b) Successors and Assigns of Company. This Agreement shall inure to
the benefit of and be binding upon the Company, its successors and assigns.

            (c)  Assumption.  The Company shall  require any successor  (whether
direct or indirect, by purchase,  merger,  consolidation or otherwise) to all or
substantially  all of the  business  and/or  assets  of the  Company  to  assume
expressly and agree to perform this Agreement in the same manner and to the same
extent  that the Company  would be required to perform it if no such  succession
had taken place. As used in this Agreement,  "Company" shall mean the Company as
hereinbefore  defined  and any  successor  to its  businesses  and/or  assets as
aforesaid  that assumes and agrees to perform this Agreement by operation of law
or otherwise.

                                       12
<PAGE>

      15.   Miscellaneous.

            (a) Governing Law. This Agreement shall be governed by and construed
in accordance  with the laws of the State of Mississippi,  without  reference to
its  principles of conflict of laws. The captions of this Agreement are not part
of the provisions  hereof and shall have no force or effect.  This Agreement may
not be amended, modified, repealed, waived, extended or discharged, except by an
agreement  in  writing  signed by the party  against  whom  enforcement  of such
amendment, modification, repeal, waiver, extension or discharge is being sought.
No person,  other than  pursuant  to a  resolution  of the Board or a  committee
thereof,  shall  have  authority  on  behalf of the  Company  to agree to amend,
modify,  repeal,  waive,  extend or discharge any provision of this Agreement or
anything in reference thereto.

            (b) Notices. All notices and other communications hereunder shall be
in  writing  and  shall be  given  by hand  delivery  to the  other  party or by
registered  or  certified  mail,  return  receipt  requested,  postage  prepaid,
addressed,  in either  case,  to the  Company's  headquarters  or to such  other
address  as  either  party  shall  have  furnished  to the other in  writing  in
accordance herewith. Notices and communications shall be effective when actually
received by the addressee.

            (c)  Severability.   The  invalidity  or   unenforceability  of  any
provision of this Agreement shall not affect the validity or  enforceability  of
any other provision of this Agreement.

            (d) Taxes.  The Company may withhold from any amounts  payable under
this  Agreement  such  federal,  state or local taxes as shall be required to be
withheld pursuant to any applicable law or regulation.

            (e) No Waiver.  The  Executive's or the Company's  failure to insist
upon strict  compliance with any provision hereof or any other provision of this
Agreement  or the failure to assert any right that the  Executive or the Company
may have hereunder, including, without limitation, the right of the Executive to
terminate employment for Good Reason pursuant to Section 4 of this Agreement, or
the right of the  Company to  terminate  the  Executive's  employment  for Cause
pursuant to Section 4 of this  Agreement,  shall not be deemed to be a waiver of
such provision or right or any other provision or right of this Agreement.

            (f) Entire Agreement.  This instrument contains the entire agreement
of the Executive,  the Company or any  predecessor or subsidiary  thereof,  with
respect  to the  subject  matter  hereof,  and  all  promises,  representations,
understandings,   arrangements  and  prior  agreements  are  merged  herein  and
superseded hereby.

                                    * * * * *

                                       13
<PAGE>

      IN WITNESS WHEREOF,  the Executive and, pursuant to due authorization from
its Board of Directors, the Company have caused this Agreement to be executed as
of the day and year first above written.

                                               KNOBIAS, INC.

                                               By:  /s/ E. KEY RAMSEY
                                                 -------------------------------
                                                 Name:  E. Key Ramsey
                                                 Title:  President

                                               EXECUTIVE

                                                 /s/ E. KEY RAMSEY
                                               ---------------------------------
                                               E. Key Ramsey

                                       14EXHIBIT 10.11

                              EMPLOYMENT AGREEMENT

      This  Employment  Agreement  ("Agreement")  made  and  entered  into as of
November 15, 2004,  by and between  KNOBIAS,  INC. (the  "Company"),  a Delaware
corporation, and Greg Ballard (the "Executive");

      WHEREAS,  the Executive is currently serving as Chief Operating Officer of
the Company;

      WHEREAS,  the Company  desires to secure the  continued  employment of the
Executive as Chief Operating Officer in accordance herewith and the Executive is
willing  to  commit  himself  to be  employed  by the  Company  on the terms and
conditions herein set forth and thus to forego opportunities elsewhere; and

      WHEREAS,  the  parties  desire  to enter  into this  Agreement,  as of the
Effective  Date (as defined  below),  setting forth the terms and conditions for
the  employment  relationship  of the  Executive  with the  Company  during  the
Employment Period (as defined below);

      NOW,  THEREFORE,  IN CONSIDERATION  of the mutual premises,  covenants and
agreements set forth below, it is hereby agreed as follows:

      1.    Employment and Term.

            (a) Employment.  The Company agrees to employ the Executive, and the
Executive agrees to be employed by the Company, in accordance with the terms and
provisions of this Agreement during the Employment Period (as defined below).

            (b)  Term.  The  term  of  the  Executive's  employment  under  this
Agreement  shall  commence on the date hereof (the  "Effective  Date") and shall
continue  until the third  anniversary  of the  Effective  Date (such term being
referred to hereinafter as the "Employment  Period");  provided,  however,  that
commencing on the second anniversary of the Effective Date (and each anniversary
of the Effective Date thereafter) the Employment  Period shall  automatically be
extended  for one  additional  year,  unless,  90 days prior to such  date,  the
Company or the Executive shall give written notice to the other party that it or
he, as the case may be, does not wish to so extend this Agreement.

                                       1
<PAGE>

      2.    Duties and Powers of Executive.

            (a) Position.  During the  Employment  Period,  the Executive  shall
serve as Chief Operating Officer of the Company with such authority,  duties and
responsibilities  with respect to such position as set forth in  subsection  (b)
hereof.

            (b) Duties.  The Executive shall perform such  reasonable  duties as
may be delineated in the Company's By-laws, as the same may be amended from time
to time,  or as may be  determined by the Board of Directors of the Company (the
"Board")  from  time to time.  In such  capacity,  the  Executive  shall  report
directly to the Board.

            (c)  Attention.  Except as  provided  below,  during the  Employment
Period,  and  excluding  any  periods  of  vacation  and sick leave to which the
Executive is entitled, the Executive shall devote full attention and time during
normal  business  hours to the  business  and affairs of the Company and, to the
extent  necessary to discharge  the  responsibilities  assigned to the Executive
under  this  Agreement,  use the  Executive's  best  efforts  to carry  out such
responsibilities faithfully and efficiently.  The Executive shall be entitled to
fulfill his duties under this Agreement from the Company's offices in Ridgeland,
Mississippi,  or  such  other  location  as  shall  be the  Company's  principal
executive  office.  It shall not be  considered a violation of the foregoing for
the Executive to serve on  corporate,  industry,  civic or charitable  boards or
committees,  as long as such activities do not interfere with the performance of
the  Executive's  responsibilities  as an employee of the Company in  accordance
with this Agreement.

      3.    Compensation.

            (a) Base  Salary.  During the  Employment  Period,  the  Executive's
annual base salary  ("Annual Base Salary")  shall be payable in accordance  with
the Company's  general payroll  practices.  The  Executive's  Annual Base Salary
shall be at least  $175,000.  The  Executive's  Annual Base Salary (as increased
from  time to time) may not be  decreased  during  the  Employment  Period.  Any
increase  in Annual  Base  Salary  shall not serve to limit or reduce  any other
obligation of the Company under this Agreement.

            (b) Initial Bonus.  Upon the Effective  Date the Executive  shall be
paid a bonus of $50,000 in  recognition  of his past  services  rendered  to the
Company.

            (c) Annual Bonus.  During the Employment Period, the Executive shall
participate  in the  Company's  annual bonus plans and shall be awarded  bonuses
thereunder  that  provide  him, on a  year-by-year  basis,  an annual bonus (the
"Annual  Bonus").  The  Company's  annual bonus plans shall,  as  necessary,  be
amended to provide  that  Executive  may earn an Annual  Bonus of up to one-half
(1/2) his Annual Base Salary.

                                       2
<PAGE>

            (d) Existing Options.  All of the Executive's  existing options,  if
any, to purchase shares of the Company's  common stock shall remain  outstanding
and shall be exercisable as originally granted.

            (e)  Retirement  and Welfare  Benefit  Plans.  During the Employment
Period,  the  Executive  shall  be  eligible  to  participate  in  all  savings,
retirement  and welfare  plans,  practices,  policies  and  programs  applicable
generally to employees and/or senior executive officers of the Company.

            (f)  Expenses.  The Company  shall  reimburse  the Executive for all
expenses, including those for travel and entertainment, properly incurred by him
in  the  performance  of  his  duties  hereunder  in  accordance  with  policies
established from time to time by the Company.

            (g) Fringe Benefits and Perquisites.  During the Employment  Period,
the Executive  shall be entitled to receive fringe  benefits and  perquisites in
accordance with the plans, practices,  programs and policies of the Company from
time to time in effect, commensurate with his position.

      4.    Termination of Employment.

            (a) Death or Disability.  The Executive's employment shall terminate
upon the Executive's  death or, at the election of the Board of Directors of the
Company  ("Board") or the Executive,  by reason of Disability (as defined below)
during  the  Employment  Period;  provided,  however,  that  the  Board  may not
terminate the Executive's employment hereunder by reason of Disability unless at
the  time of such  termination  there  is no  reasonable  expectation  that  the
Executive  will  return to work  within the next one  hundred  eighty  (180) day
period. For purposes of this Agreement, disability ("Disability") shall have the
same meaning as set forth in the current  insurance policy  providing  long-term
disability  coverage,  if any, or its  successor.  If there is no such policy in
existence at the time of the  determination  of Disability,  then the definition
used by the United States Social Security Administration shall be used to define
Disability under this Agreement.

            (b)  By the  Company  for  Cause.  The  Company  may  terminate  the
Executive's  employment  during  the  Employment  Period  for Cause (as  defined
below).  For purposes of this Agreement,  "Cause" shall mean (i) the Executive's
gross  negligence in the performance or intentional  nonperformance  (continuing
for ten days  after  receipt  of  written  notice of need to cure) of any of the
Executive's  material duties hereunder  (other than such failure  resulting from
the Executive's  incapacity due to physical or mental illness or any such actual
or anticipated  failure after the issuance of a Notice of  Termination  for Good
Reason  by the  Executive  pursuant  to  Section  4(d)) or (ii) the  Executive's
commission  of one or more acts of moral  turpitude  that  constitutes a felony,
which  have or  result  in an  adverse  effect  on the  Company,  monetarily  or
otherwise or one or more  significant  acts of  dishonesty,  fraud or misconduct
with  respect to the  business or affairs of the Company  which  materially  and
adversely affects the operations or reputation of the Company. The determination
of whether  Cause  exists must be made by a  resolution  that is passed upon the
affirmative vote of at least two-thirds (2/3) of the membership of the Board.

                                       3
<PAGE>

            (c)  By  the  Company  without  Cause.   Notwithstanding  any  other
provision  of  this  Agreement,   the  Company  may  terminate  the  Executive's
employment  other than by a termination for Cause during the Employment  Period,
but  only  upon  the  affirmative  vote  of at  least  two-thirds  (2/3)  of the
membership of the Board.

            (d) By the  Executive  for Good Reason.  The Executive may terminate
his employment  during the Employment Period for Good Reason (as defined below).
For purposes of this Agreement,  "Good Reason" shall mean the occurrence without
the written  consent of the  Executive of any one of the  following  acts by the
Company, or failures by the Company to act, unless such act or failure to act is
corrected prior to the Date of Termination  (as defined below)  specified in the
Notice of Termination (as defined below) given in respect thereof:

                  (i) an adverse  change in the  Executive's  title,  authority,
            duties, responsibilities or reporting lines as specified in Sections
            2(a) and 2(b) of this Agreement;

                  (ii) a reduction by the Company in the Executive's Annual Base
            Salary below the amounts set forth in Section 3(a) above;

                  (iii) any  failure by the  Company to  continue  in effect any
            benefit plan or arrangement in which the Executive participates,  at
            any  time,   during  the  Employment  Period   (including,   without
            limitation,  any  tax-qualified  and supplemental  retirement plans,
            deferred compensation plans, group life insurance plan, and medical,
            dental,  accident and disability  plans or any other plans providing
            the Executive with similar  benefits (herein referred to as "Benefit
            Plans"))  without  replacing such Benefit Plan with a plan providing
            for  substantially  similar  benefits or the taking of any action by
            the   Company   that  would   adversely   affect   the   Executive's
            participation  in any Benefit  Plan or deprive the  Executive of any
            material fringe benefit enjoyed by the Executive;

                  (iv) any  failure  by the  Company to  continue  in effect any
            incentive plan or arrangement, as amended and supplemented, in which
            the Executive is participating  from time to time without  replacing
            such incentive plan with a plan providing for substantially  similar
            benefits,  or the  taking of any  action by the  Company  that would
            adversely  affect the Executive's  opportunity to participate in any
            such plan or reduce the Executive's ability to obtain benefits under
            any such plan,  expressed as a percentage of Annual Base Salary,  in
            any fiscal  year as  compared to the  immediately  preceding  fiscal
            year;

                  (v) any  failure by the Company to continue in effect any plan
            or  arrangement  to  receive   securities  of  the  Company  without
            replacing such plan with a plan providing for substantially  similar
            benefits  or the  taking of any  action by the  Company  that  would
            adversely  affect the  Executive's  opportunity to participate in or
            materially  reduce the Executive's  ability to obtain benefits under
            any such plan;

                                       4
<PAGE>

                  (vi) any failure by the Company to provide the Executive  with
            the number of paid vacation  days to which he is entitled  under the
            Company's vacation policies as in effect from time to time;

                  (vii) the  relocation  of the  Company's  principal  executive
            offices to a location outside of Ridgeland,  Mississippi, unless the
            Company's  principal  executive  offices  are  relocated  outside of
            Ridgeland,  Mississippi,  for a valid business reason.  In the event
            the Company's  principal  executive  offices are so  relocated,  the
            Company will, at the option of the Executive,  either (A) provide an
            apartment for the  Executive in the new location and will  reimburse
            the Executive for his reasonable  costs in commuting from Ridgeland,
            Mississippi, to such new location or (B) allow the Executive to work
            out of the Company's Ridgeland, Mississippi, offices. If the Company
            does not provide the Executive with such option, any such relocation
            shall constitute Good Reason;

                  (viii) the failure by the Company to pay to the  Executive any
            portion of the Executive's  current  compensation and benefits or to
            pay to the  Executive  any  portion of an  installment  of  deferred
            compensation under any deferred  compensation program of the Company
            within thirty (30) days of the date such compensation is due;

                  (ix) any purported  termination of the Executive's  employment
            that is not effected pursuant to a Notice of Termination  satisfying
            the requirements of Section 4(f); for purposes of this Agreement, no
            such purported termination shall be effective;

                  (x) the  failure  of the  Company  to  obtain  a  satisfactory
            agreement from any successor of the Company requiring such successor
            to assume and agree to perform the Company's  obligations under this
            Agreement, as contemplated in Section 14(c); or

                  (xi) the failure by the  Company to comply  with any  material
            provision of this Agreement.

            (e) Determination of Good Reason Upon a Change in Control. Following
a  Change  in  Control  (as  defined  in  Exhibit  A  hereto),  the  Executive's
determination  that an act or failure to act  constitutes  Good Reason  shall be
presumed to be valid unless such  determination  is deemed to be unreasonable by
an arbitrator. The Executive's right to terminate the Executive's employment for
Good Reason shall not be affected by the Executive's  incapacity due to physical
or mental illness.  The Executive's  continued  employment  shall not constitute
consent  to, or a waiver of rights  with  respect  to, any act or failure to act
constituting Good Reason hereunder.

                                       5
<PAGE>

            (f)  Notice  of  Termination.  During  the  Employment  Period,  any
purported  termination of the  Executive's  employment  (other than by reason of
death) shall be  communicated  by written Notice of  Termination  from one party
hereto to the other party hereto in accordance with Section 15(b).  For purposes
of this  Agreement,  a "Notice of  Termination"  shall mean a notice  that shall
indicate the specific  termination  provision in this Agreement  relied upon, if
any,  and shall  set  forth in  reasonable  detail  the facts and  circumstances
claimed to provide a basis for termination of the Executive's  employment  under
the  provision  so  indicated.  Further,  a Notice of  Termination  for Cause is
required to include a copy of a resolution duly adopted by the affirmative  vote
of not less than  two-thirds  (2/3) of the entire  membership  of the Board at a
meeting  of the Board that was  called  and held no more than  ninety  (90) days
after the date the Board had knowledge of the most recent act or omission giving
rise to such  breach for the  purpose of  considering  such  termination  (after
reasonable  notice  to the  Executive  and an  opportunity  for  the  Executive,
together  with the  Executive's  counsel,  to be heard  before the Board and, if
possible,  to cure the breach  that was the basis for the Notice of  Termination
for Cause)  finding that, in the good faith opinion of the Board,  the Executive
was  guilty of  conduct  set forth in clause  (i) or (ii) of the  definition  of
Cause,  and  specifying  the  particulars  thereof in  detail.  Unless the Board
determines  otherwise,  a Notice of  Termination  by the  Executive  alleging  a
termination  for Good Reason must be made within  thirty (30) days of the act or
failure to act that the Executive alleges to constitute Good Reason.

            (g) Date of Termination.  "Date of Termination"  with respect to any
purported  termination  of the  Executive's  employment  during  the  Employment
Period,  shall mean the date specified in the Notice of Termination  (which,  in
the case of a termination  by the Company,  for reasons other than Cause,  shall
not be less than thirty days and, in the case of a termination by the Executive,
shall not be less than thirty (30) days nor more than sixty (60) days,  from the
date such Notice of Termination is given).

      5.    Obligations of the Company Upon Termination.

            (a) Termination  other than for Cause,  Death or Disability.  During
the Employment Period, if the Company shall terminate the Executive's employment
(other than for Cause, death or Disability) or the Executive shall terminate his
employment  for Good Reason  (termination  in any such case being referred to as
"Termination")  the Company shall pay to the Executive the amounts,  and provide
the  Executive  with the  benefits,  described  in this  Section 5  (hereinafter
referred to as the "Severance Payments").  The amounts specified in this Section
5(a) shall be paid within thirty (30) days after the Date of  Termination.  Such
payments  shall be in  addition  to  those  rights  and  benefits  to which  the
Executive may be entitled under the relevant  Company  employee benefit plans or
programs.

                  (i) Lump Sum Payment. The Company shall pay to the Executive a
            lump sum cash payment of $100,000.00.

                                       6
<PAGE>

                  (ii) Accrued Obligations.  The Company shall pay the Executive
            a lump sum  amount in cash  equal to the sum of (A) the  Executive's
            Annual Base Salary through the Date of Termination to the extent not
            theretofore  paid,  (B) an amount  equal to any Annual  Bonus earned
            with respect to fiscal  years ended prior to the year that  includes
            the Date of Termination to the extent not  theretofore  paid and (C)
            an amount equal to the target amount  payable under any Annual Bonus
            for the fiscal year that  includes  the Date of  Termination  or, if
            greater, the average of the three years' highest gross bonus awards,
            not necessarily consecutive, paid by the Company to the Executive in
            the five years  preceding  the year of  Termination  multiplied by a
            fraction the numerator of which shall be the number of days from the
            beginning  of  such  fiscal  year  to  and  including  the  Date  of
            Termination  and the denominator of which shall be 365, in each case
            to the  extent not  theretofore  paid.  (The  amounts  specified  in
            clauses  (A),  (B) and (C) shall be  hereinafter  referred to as the
            "Accrued Obligations.")

                  (iii)  Continuation  of  Welfare  Benefits.  For  three  years
            following  the Date of  Termination,  the Company  shall  provide or
            arrange to  provide  the  Executive  and his  dependants  with life,
            disability,  accident and health  insurance  benefits  substantially
            similar to those  provided to similarly  situated  senior  executive
            officers  of the  Company  during such  period,  with the  Executive
            charged  a monthly  premium(s)  for such  coverage(s)  that does not
            exceed  the  premium(s)  charged  to  a  similarly  situated  senior
            executive  officers of the Company for such  coverage(s);  provided,
            however,  the Executive must elect continuation  coverage under such
            group health  plans in  accordance  with COBRA,  effective as of the
            Date  of  Termination;   provided,   further,   benefits   otherwise
            receivable by the Executive pursuant to this Section 5(a)(iii) shall
            be reduced to the extent  other  comparable  benefits  are  actually
            received by the Executive and his  dependants  during the three-year
            period  following  the Date of  Termination,  and any such  benefits
            actually  received  by the  Executive  or his  dependants  shall  be
            reported to the Company.

            (b)  Failure of the Company to Renew the  Agreement.  Subject to the
provisions  of  Section  7 of this  Agreement,  in the  event  that the  Company
notifies the Executive that it does not intend to extend the Employment  Period,
as  contemplated in Section 1(b), the Executive shall be entitled to receive all
of the  Severance  Payments  described  in Section  5(a) above,  except that the
period of continuation of welfare benefits in Section 5(a)(iii) shall be for two
years instead of three.  Such payments  shall be in addition to those rights and
benefits to which the  Executive  may be  entitled  under the  relevant  Company
employee benefit plans or programs.

            (c)  Termination by the Company for Cause or by the Executive  Other
than for Good Reason.  Subject to the provisions of Section 7 of this Agreement,
if  the  Executive's  employment  shall  be  terminated  for  Cause  during  the
Employment  Period,  or  if  the  Executive  terminates  employment  during  the
Employment Period other than for Good Reason,  the Company shall have no further
obligations  to the  Executive  under  this  Agreement  other  than the  Accrued

                                       7
<PAGE>

Obligations and deferred  compensation and such rights and benefits to which the
Executive may be entitled under the relevant  Company  employee benefit plans or
programs.  The Company hereby agrees to provide the Executive with an additional
180-day  period  following  the Date of  Termination  in which to  exercise  any
options  that were vested as of his Date of  Termination.  Such  180-day  period
shall  be  extended  by a number  of days  equal  to the  number  of days in any
"blackout" periods, if any, imposed by the Company during which such options are
unexercisable.

            (d)  Termination  due to Death and  Disability.  If the  Executive's
employment  shall terminate by reason of death or Disability,  the Company shall
pay the Executive or his estate, as the case may be, the Accrued Obligations and
deferred  compensation.  Such payments  shall be in addition to those rights and
benefits to which the Executive or his estate may be entitled under the relevant
Company employee benefit plans or programs.

            (e)  Gross-Up  Payment.  In the event  that any  payment  or benefit
received or to be received by the  Executive  (whether  pursuant to the terms of
this Agreement or any other plan,  arrangement or agreement with (A) the Company
or (B) any Person (as defined in Exhibit "A") whose  actions  result in a Change
in Control or (C) any Person  affiliated  with the Company or such  Person) (all
such payments and benefits,  including the Severance Payments, being hereinafter
called "Total  Payments")  would not be deductible  (in whole or in part) by the
Company, an affiliate or Person making such payment or providing such benefit as
a result  of  Section  280G of the  Code,  then,  the  Company  shall pay to the
Executive such  additional  amounts (the  "Gross-Up  Payment") such that the net
amount  retained by the  Executive,  after  deduction  of any excise tax imposed
under Section 4999 of the Code (the "Excise Tax") on the Total  Payments and any
federal,  state and local  income and  employment  taxes and Excise Tax upon the
Gross-Up  Payment,  shall  be equal  to the  Total  Payments.  For  purposes  of
determining the amount of the Gross-Up Payment, the Executive shall be deemed to
pay federal income tax at the highest  marginal rate of federal income  taxation
in the calendar  year in which the Gross-Up  Payment is to be made and state and
local  income  taxes at the highest  marginal  rate of taxation in the state and
locality of the Executive's  residence on the date on which the Gross-Up Payment
is calculated for purposes of this Section 5(e), net of the maximum reduction in
federal  income taxes which could be obtained  from  deduction of such state and
local taxes. In the event that the Excise Tax is  subsequently  determined to be
less than the amount taken into account hereunder,  the Executive shall repay to
the  Company,  at the time that the  amount of such  reduction  in Excise Tax is
finally  determined,  the portion of the Gross-Up  Payment  attributable to such
reduction (plus that portion of the Gross-Up Payment  attributable to the Excise
Tax and  federal,  state and local  income tax imposed on the  Gross-Up  Payment
being  repaid by the  Executive to the extent that such  repayment  results in a
reduction in Excise Tax and/or a federal,  state or local income tax  deduction)
plus  interest on the amount of such  repayment at the rate  provided in Section
1274(b)(2)(B)  of the Code.  In the event that the Excise Tax is  determined  to
exceed  the amount  taken into  account  hereunder  (including  by reason of any
payment the existence or amount of which cannot be determined at the time of the
Gross-Up  Payment),  the Company  shall make an additional  Gross-Up  Payment in
respect of such excess (plus any interest, penalties or additions payable by the
Executive  with  respect  to such  excess)  at the time that the  amount of such
excess  is  finally  determined.  The  Executive  and  the  Company  shall  each
reasonably  cooperate with the other in connection  with any  administrative  or
judicial proceedings  concerning the existence or amount of liability for Excise
Tax with respect to the Total Payments.

                                       8
<PAGE>

      6.    Indemnification.  In the event the  Executive  is made  party to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative or investigative  (other than an action by the Company
against  the  Executive),  by reason  of the fact  that he is or was  performing
services under this  Agreement,  then the Company shall  indemnify the Executive
against all expenses (including attorneys' fees),  judgments,  fines and amounts
paid in  settlement,  as actually and  reasonably  incurred by the  Executive in
connection  therewith.  In the event that both the Executive and the Company are
made a party to the same third-party action, complaint, suit or proceeding,  the
Company  agrees to engage  competent  legal  representation,  and the  Executive
agrees to use the same representation,  provided that if counsel selected by the
Company  shall have a conflict of  interest  that  prevents  such  counsel  from
representing  the Executive,  the Executive may engage separate  counsel and the
Company shall pay all attorneys' fees of such separate counsel.  Further,  while
the  Executive  is expected at all times to use his best  efforts to  faithfully
discharge his duties under this Agreement,  the Executive  cannot be held liable
to the Company for errors or  omissions  made in good faith where the  Executive
has not  exhibited  gross,  willful  and wanton  negligence  and  misconduct  or
performed  criminal and fraudulent acts which materially damage the business and
the Company.

      7.    Nonexclusivity of Rights. Nothing in this Agreement shall prevent or
limit the Executive's  continuing or future participation in any benefit,  plan,
program,  policy or practice provided by the Company and for which the Executive
may  qualify  (except  with  respect to any benefit to which the  Executive  has
waived his rights in  writing),  nor shall  anything  herein  limit or otherwise
affect  such  rights as the  Executive  may have  under any  other  contract  or
agreement entered into after the Effective Date with the Company.  Amounts which
are vested  benefits or which the  Executive  is  otherwise  entitled to receive
under any  benefit,  plan,  policy,  practice or program of, or any  contract or
agreement  entered into with,  the Company shall be payable in  accordance  with
such benefit, plan, policy,  practice or program or contract or agreement except
as explicitly modified by this Agreement.

      8.    Full Settlement;  Mitigation.  The Company's  obligation to make the
payments provided for in this Agreement and otherwise to perform its obligations
hereunder  shall  not be  affected  by any  set-off,  counterclaim,  recoupment,
defense or other  claim,  right or action which the Company may have against the
Executive or others,  provided  that nothing  herein shall  preclude the Company
from separately pursuing recovery from the Executive based on any such claim. In
no event shall the  executive be obligated to seek other  employment or take any
other action by way of mitigation of the amounts  (including amounts for damages
for  breach)  payable  to the  Executive  under  any of the  provisions  of this
Agreement  and such amounts  shall not be reduced  whether or not the  Executive
obtains other employment.

                                       9
<PAGE>

      9.    Arbitration.   Any  dispute  or  controversy   about  the  validity,
interpretation,  effect or alleged  violation of this Agreement (an  "arbitrable
dispute")  must be  submitted  to  confidential  arbitration  at the  locale  of
Company's  principal  executive offices.  Arbitration shall take place before an
experienced  employment  arbitrator  licensed to practice  law in such state and
selected in accordance with the Model Employment  Arbitration  Procedures of the
American Arbitration  Association.  Arbitration shall be the exclusive remedy of
any arbitrable  dispute.  Judgement may be entered on the arbitrator's  award in
any court having  jurisdiction.  The parties  hereby  agree that the  arbitrator
shall be empowered to enter an equitable decree mandating  specific  enforcement
of the terms of this  Agreement.  Should any party to this Agreement  pursue any
arbitrable  dispute by any method other than arbitration,  the other party shall
be  entitled  to recover  from the party  initiating  the use of such method all
damages,  costs, expenses and attorneys' fees incurred as a result of the use of
such method.  Notwithstanding  anything herein to the contrary,  nothing in this
Agreement  shall  purport to waive or in any way limit the right of any party to
seek to enforce any judgment or decision on an arbitrable  dispute in a court of
competent jurisdiction.

      10.   Non-competition Agreement.

            (a) The Executive  recognizes that the willingness of the Company to
enter into this Agreement is based in material part on the Executive's agreement
to the  provisions  of this  Section  10,  and that  Executive's  breach  of the
provisions  of this  Section  10 could  materially  damage the  Company  and its
subsidiaries  (the Company and its  subsidiaries  are  hereinafter  collectively
referred to as the "Affiliates" and individually as an "Affiliate").  Therefore,
in consideration of the benefits to be received by Executive as a result of this
employment  with the Company,  Executive  agrees that Executive shall not, for a
period of one year immediately following the Date of Termination, for any reason
whatsoever,  directly  or  indirectly,  for  himself  or  on  behalf  of  or  in
conjunction with any other person, persons, company, partnership, corporation or
business of whatever nature:

                  (i) contact any customer of any  Affiliate or other person for
            the purpose of including or  attempting  to induce such  customer or
            other person to cease doing business with any Affiliate;

                  (ii)  induce or attempt to trade any agent or  employee of any
            Affiliate to terminate  employment  with an Affiliate or to commence
            work with any competitor of any Affiliate;

                  (iii) call on, solicit,  attempt to obtain,  accept, or in any
            way secure  business  from any of the customers of any Affiliate for
            purposes of competing with the Affiliate in the United States,  nor,
            directly  or  indirectly,  aid or assist any other  person,  firm or
            corporation  in the  solicitation  of such  customer for purposes of
            competing with the Affiliate in the United States; and

                                       10
<PAGE>

                  (iv)  engage,  as an officer,  director,  shareholder,  owner,
            partner,  joint venture, or in a managerial capacity,  whether as an
            employee,  independent  contractor,  consultant or advisor,  or as a
            sales  representative,  in any  business  selling  any  products  or
            services  in direct  competition  with any  Affiliate  in the United
            States.

            (b) Because of the  difficulty of measuring  economic  losses to the
Affiliates as a result of a breach of the foregoing  covenant and because of the
immediate  and  irreparable  damage that could be caused to the  Affiliates  for
which they would have no other adequate  remedy,  the Executive  agrees that the
foregoing  covenant may be enforced by the  Affiliates,  or any of them,  in the
event of breach by him,  by  injunctions  and  restraining  orders  without  the
necessity of posting any bond or other security therefore.

            (c) The covenants in this Section 10 are severable and separate, and
the unenforceability of any specific covenant shall not affect the provisions of
any other covenant.  Moreover, in the event any court of competent  jurisdiction
shall  determine  that  any  restrictions  set  forth  in  this  Section  10 are
unreasonable,  then it is the intention of the parties that such restrictions be
enforced  to the  fullest  extent  which the court  deems  reasonable,  and this
Agreement shall thereby be reformed.

            (d) Each of the  covenants  in this Section 10 shall be construed as
an  agreement  independent  of any other  provision in this  Agreement,  and the
existence of any claim or cause of action of the  Executive  against the Company
or any Affiliate,  whether  predicated on this Agreement or otherwise  shall not
constitute  defense to the  enforcement  by the Company or any Affiliate of such
covenants.

      11.   Confidentiality.

            (a) The  Executive  acknowledges  and agrees  that all  Confidential
Information  (as defined below) of the Company and any Affiliate is confidential
and a valuable,  special, and unique asset of the Company that gives the Company
an advantage over its actual and potential, current, and future competitors. The
Executive  further  acknowledges  and agrees that the Executive owes the Company
and any Affiliate a fiduciary  duty to preserve and to protect all  Confidential
Information   from   unauthorized   disclosure  or  unauthorized   use,  certain
Confidential Information constitutes "trade secrets" under the laws of the state
of Mississippi; and unauthorized disclosure or unauthorized use of the Company's
or any Affiliate's Confidential Information would irreparably injure the Company
and its Affiliates.

            (b) Both during the term of the Executive's employment and after the
termination of the  Executive's  employment for any reason  (including  wrongful
termination),  the Executive shall hold all  Confidential  Information in strict
confidence,  and  shall  not use any  Confidential  Information  except  for the
benefit of the Company, in accordance with the duties assigned to the Executive.

                                       11
<PAGE>

The  Executive  shall  not at any time  (either  during or after the term of the
Executive's employment),  disclose any Confidential Information to any person or
entity  (except  other  employees  of the  Company  who  have a need to know the
information in connection with the performance of their employment  duties),  or
copy,  reproduce,  modify,  decompile,  or  reverse  engineer  any  Confidential
Information, or remove any Confidential Information from the Company's premises,
without the prior  written  consent of the Board of  Directors of the Company or
permit any other person to do so,  except as may otherwise be required by law or
legal process.  The Executive shall take  reasonable  precautions to protect the
physical  security of all documents and other material  containing  Confidential
Information  (regardless of the medium on which the Confidential  Information is
stored).  This Agreement  applies to all Confidential  Information,  whether now
known or later to become known to the Executive.

            (c) Upon the  termination  of the  Executive's  employment  with the
Company for any reason,  and upon request of the Company at any other time,  the
Executive shall promptly  surrender and deliver to the Company all documents and
other written material regardless of the form or medium of any nature containing
or  pertaining  to any  Confidential  Information  and shall not retain any such
document or other material.  Within five days of any such request, the Executive
shall  certify  to the  Company  in writing  that all such  materials  have been
returned.

            (d) As used in this Agreement,  the term "Confidential  Information"
shall mean any information or material known to or used by or for the Company or
any Affiliate (whether or not owned or developed by the Company or any Affiliate
and whether or not developed by the  Executive)  that is not generally  known to
the  public.   Confidential  Information  includes,   without  limitation,   the
following:  all trade secrets of the Company or any Affiliate;  all  information
that the Company or any  Affiliate has marked as  confidential  or has otherwise
described to the Executive  (either in writing or orally) as  confidential;  all
non-public  information  concerning the Company's or any  Affiliate's  products,
services,  prospective products or services,  research, product designs, prices,
discounts,  costs,  marketing plans,  marketing techniques,  market studies test
data,  customers,  customer  lists and records,  suppliers  and  contracts;  all
Company and  Affiliate  business  records and plans;  all Company and  Affiliate
personnel files;  all financial  information of or concerning the Company or any
Affiliate;  all information relating to operating system software,  applications
software,  software  and  system  methodology,   hardware  platforms,  technical
information,  inventions,  computer programs and listings,  source codes, object
codes, copyrights,  patents,  trademarks,  service marks, and other intellectual
property; all technical specifications; any proprietary information belonging to
the Company or any Affiliate;  all computer  hardware or software  manuals;  all
training or instruction  manuals; all data and all computer system passwords and
user codes.

      12.   Cooperation  of the  Executive.  During  and after  the  Executive's
employment with the Company,  the Executive shall reasonably  cooperate with the
Company in the defense or  prosecution of any claims or actions now in existence
or which may be brought in the future against or on behalf of the Company and in
connection  with any  investigation  or  review of any  federal,  state or local
regulatory  authority as any such  investigation  or review relates to events or
occurrences that transpired while the Executive was employed by the Company. The
Company shall  reimburse the  Executive  for all  reasonable  costs and expenses
incurred in connection  with his performance  under this Section 12,  including,
without limitation, all reasonable attorneys' fees and costs.

                                       12
<PAGE>

      13.   Legal Fees.  Subject to Section 9 and Section 12, the Company  shall
pay to the Executive all legal fees and expenses (including, without limitation,
fees and expenses in connection with any arbitration)  incurred by the Executive
in disputing in good faith any issue  arising under this  Agreement  relating to
the  Termination  of the  Executive's  employment or in seeking in good faith to
obtain  or  enforce   any  benefit  or  right   provided   by  this   Agreement.
Notwithstanding  the  foregoing,  in the  event  that  any  arbitrator  or court
determines  that the legal fees incurred by the Executive are not payable by the
Company, the Company shall not be obligated with respect thereto.

      14.   Successors.

            (a)  Assignment  by  Executive.  This  Agreement  is personal to the
Executive  and without  the prior  written  consent of the Company  shall not be
assignable  by the Executive  otherwise  than by will or the laws of descent and
distribution. This Agreement shall inure to the benefit of and be enforceable by
the Executive's legal representative.

            (b) Successors and Assigns of Company. This Agreement shall inure to
the benefit of and be binding upon the Company, its successors and assigns.

            (c)  Assumption.  The Company shall  require any successor  (whether
direct or indirect, by purchase,  merger,  consolidation or otherwise) to all or
substantially  all of the  business  and/or  assets  of the  Company  to  assume
expressly and agree to perform this Agreement in the same manner and to the same
extent  that the Company  would be required to perform it if no such  succession
had taken place. As used in this Agreement,  "Company" shall mean the Company as
hereinbefore  defined  and any  successor  to its  businesses  and/or  assets as
aforesaid  that assumes and agrees to perform this Agreement by operation of law
or otherwise.

      15.   Miscellaneous.

            (a) Governing Law. This Agreement shall be governed by and construed
in accordance  with the laws of the State of Mississippi,  without  reference to
its  principles of conflict of laws. The captions of this Agreement are not part
of the provisions  hereof and shall have no force or effect.  This Agreement may
not be amended, modified, repealed, waived, extended or discharged, except by an
agreement  in  writing  signed by the party  against  whom  enforcement  of such
amendment, modification, repeal, waiver, extension or discharge is being sought.
No person,  other than  pursuant  to a  resolution  of the Board or a  committee
thereof,  shall  have  authority  on  behalf of the  Company  to agree to amend,
modify,  repeal,  waive,  extend or discharge any provision of this Agreement or
anything in reference thereto.

                                       13
<PAGE>

            (b) Notices. All notices and other communications hereunder shall be
in  writing  and  shall be  given  by hand  delivery  to the  other  party or by
registered  or  certified  mail,  return  receipt  requested,  postage  prepaid,
addressed,  in either  case,  to the  Company's  headquarters  or to such  other
address  as  either  party  shall  have  furnished  to the other in  writing  in
accordance herewith. Notices and communications shall be effective when actually
received by the addressee.

            (c)  Severability.   The  invalidity  or   unenforceability  of  any
provision of this Agreement shall not affect the validity or  enforceability  of
any other provision of this Agreement.

            (d) Taxes.  The Company may withhold from any amounts  payable under
this  Agreement  such  federal,  state or local taxes as shall be required to be
withheld pursuant to any applicable law or regulation.

            (e) No Waiver.  The  Executive's or the Company's  failure to insist
upon strict  compliance with any provision hereof or any other provision of this
Agreement  or the failure to assert any right that the  Executive or the Company
may have hereunder, including, without limitation, the right of the Executive to
terminate employment for Good Reason pursuant to Section 4 of this Agreement, or
the right of the  Company to  terminate  the  Executive's  employment  for Cause
pursuant to Section 4 of this  Agreement,  shall not be deemed to be a waiver of
such provision or right or any other provision or right of this Agreement.

            (f) Entire Agreement.  This instrument contains the entire agreement
of the Executive,  the Company or any  predecessor or subsidiary  thereof,  with
respect  to the  subject  matter  hereof,  and  all  promises,  representations,
understandings,   arrangements  and  prior  agreements  are  merged  herein  and
superseded hereby.

                                    * * * * *

                                       14
<PAGE>

      IN WITNESS WHEREOF,  the Executive and, pursuant to due authorization from
its Board of Directors, the Company have caused this Agreement to be executed as
of the day and year first above written.

                                               KNOBIAS, INC.

                                               By: /s/ E. KEY RAMSEY
                                                 -------------------------------
                                                 Name:  E. Key Ramsey
                                                 Title: President

                                               EXECUTIVE

                                                 /s/ GREG BALLARD
                                               ---------------------------------
                                               Greg Ballard

                                       15

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