Document:

Exhibit 10.10

                        ADDENDUM TO CONVERTIBLE DEBENTURE

This Addendum to Convertible Debenture ("Addendum") is entered into as of the
____ day of March 2004 by and between Direct Response Financial Services, Inc.,
a Colorado corporation ("Direct"), and La Jolla Cove Investors, Inc., a
California corporation ("LJCI").

WHEREAS, Direct and LJCI are parties to that certain 8% Convertible Debenture
dated as of January 9, 2003 ("Debenture"); and

WHEREAS, Direct and LJCI are parties to that certain Warrant to Purchase Common
Stock dated as of January 9, 2003 ("Warrant"); and

WHEREAS, the parties desire to amend the Debenture and Warrant in certain
respects.

NOW, THEREFORE, in consideration of the mutual promises and covenants contained
herein, and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, Direct and LJCI agree as follows:

1.   All terms used herein and not otherwise defined herein shall have the
     definitions set forth in the Debenture.

2.   In reference to the $130,000 of prepaid Warrant credits currently being
     held by Direct (and the associated $13,000 of Debenture), for a period of
     60 days from the date hereof, LJCI shall convert and exercise no more than
     $2,200 of the Debenture and related Warrants per calendar week, such amount
     to be cumulative.

3.   Beginning 61 days from the date hereof, the 10% maximum monthly conversion
     amount shall be 20% if, on the date that LJCI submits a Debenture
     conversion that causes the monthly conversion amount to exceed 10% of the
     face value of the Debenture in that month, the Volume Weighted Average
     Price is above $0.63.

4.   The Maturity Date of the Debenture is extended to January 9, 2006 and the
     Expiration Date of the Warrant is extended to January 9, 2007.

5.   If LJCI elects to convert a portion of the Debenture and, on the day that
     the election is made, the Volume Weighted Average Price is below $0.63,
     Direct shall have the right to prepay that portion of the Debenture that
     LJCI elected to convert, plus any accrued and unpaid interest, at 150% of
     such amount. In the event that Direct elects to prepay that portion of the
     Debenture, LJCI shall have the right to withdraw its Conversion Notice. It
     is understood that Direct shall not be able to prevent LJCI from converting
     the Debenture and shall not be able to prepay the Debenture, regardless of
     the price of the Stock, in connection with the Debenture associated with
     the Warrant prepayments made by LJCI. Accordingly, the 20 Trading Day
     period set forth in section 3.1(a) of the Debenture shall be amended to be
     90 Trading Days.

<PAGE>

6.   The requirement that LJCI convert at least 5% of the face value of the
     Debenture, and exercise the related Warrants, per calendar month, is
     modified so that, for the months of March, April, May and June 2004, LJCI
     must convert at least $5,000 of the Debenture, and exercise the related
     Warrants, per calendar month.

Except as specifically amended herein, all other terms and conditions of the
Debenture shall remain in full force and effect.

IN WINESS WHEREOF, Direct and LJCI have caused this Addendum to be signed by its
duly authorized officers on the date first set forth above.

Direct Response Financial Services, Inc.    La Jolla Cove Investors, Inc.

By: ______________________________          By: _______________________________

Name: ____________________________          Name: _____________________________

Title: ___________________________          Title: ____________________________Exhibit 10.11

[LOGO]

                Direct Card Services, LLC. Approved Sales Program
                                    Agreement

        THIS AGREEMENT dated January 5, 2004 ("Effective Date") is made by and
between Optimum Pay, Inc., a Delaware corporation, whose address is 18301 Von
Karman Avenue, Irvine, CA 92612 ("Service Provider" or "Service Provider"), and
Direct Card Services, LLC, ("Program Originator" or "Originator") a Limited
Liability Company corporation whose address is 31416 W. Agoura Rd. Suite 240,
Westlake Village, CA 91361. Service Provider and Program Originator are herein
collectively referred to as the "Parties".

        WHERAS, the Parties have entered into a Master Services Agreement dated
as of October 23, 2003 (the "Master Services Agreement") whereby Service
Provider has agreed to provide certain services, as set forth in the Master
Services Agreement (the "Services"), relating to the processing and settlement
of Stored Value Card ("SVC") transactions; and

        WHEREAS, the Program Originator is also an Independent Sales
Organization ("ISO"), of the Service Provider; and

        WHEREAS, the Program Originator wishes to market the Services to
prospective SVC cardholders and customers in a manner which targets Program
Originator's specific markets, customer needs, and solutions (the "Custom
Program"); and

        WHEREAS, the Program Originator wishes to conduct such marketing of the
Custom Program by and through Independent Sales Agents or Independent Sales
Representatives (collectively "Marketers") in accordance with an Approved Sales
Program ("ASP") which is set forth on Attachment A hereto.

        NOW, THEREFORE, in consideration of the foregoing, the terms, covenants
and conditions herein and other valuable considerations; the Service Provider
and Program Originator agree as follows:

1.) Definitions. Terms not defined herein shall have the same meaning as set
forth in the Master Services Agreement.

                  "Bankcard Processing Provider" means the entity which handles
the processing of all SVC transactions.

                  "Customer" means an entity which enters into an agreement with
      the Program Originator for the Custom Program.

                  "Issuing Bank" means the bank which issues the SVC.

<PAGE>

2.)   Intellectual Property.

      The SVC, and any and all intellectual property or proprietary information
      related thereto, is and shall be, owned by the Service Provider and/or its
      service sub-contractors for the term of this Agreement and thereafter.

      Program Originator is the owner of the Custom Program and has the
      authority to seek compensation from Marketers of the Service Provider for
      the use of the ASP.

3.)   Term and Termination.

     a.)  The term of this Agreement shall commence as of the date hereof and
          shall continue until terminated as set forth herein. Either party may
          terminate this Agreement at any time upon ninety (90) days prior
          written notice to the other party.

     b.)  The relationship between the parties and any existing Customers or
          Cardholders shall be governed by the terms and conditions of the
          Cardholder Agreement and/or any other agreement that exists with a
          Customer or Cardholder. Any termination of this Agreement shall not
          effect the rights of any existing Customers or Cardholders and the
          Parties hereto agree to continue to perform their obligations
          hereunder with respect to Customers or Cardholders existing at the
          time of termination. This obligation shall continue until the Custom
          Program is terminated unless otherwise agreed to in writing by the
          Parties.

4.)   Approved Sales Program.

      Program Originator shall set forth on Attachment A, which is attached
      hereto and incorporated herein, its sales and marketing methodology for
      executing the Custom Program and the sales process which shall be followed
      when executing the ASP. The ASP shall detail Program Originator's
      responsibilities in marketing and implementing the Custom Program and
      shall set forth the following, which list is not meant to be exclusive:

          a.)  The ideal or target market for the Custom Program.

          b.)  The process through which Program Originator or an ISA shall
               compile Cardholder information and transfer such information to
               the Service Provider for the issuance of the SVCs.

          c.)  The process which will ensure that the rights, privacy, and other
               personal information of the Cardholders are preserved.

          d.)  The standards for customer support and identify who is
               responsible for maintaining appropriate levels of Tier 1,
               customer support for the Custom Program.

          e.)  The manner in which and when a Marketer, for the purpose of
               making a sale, may identify the Service Provider, Program
               Originator, Bankcard Processing Provider, or the Issuing Bank.

          f.)  The process that Marketers shall follow when obtaining binding
               commitments from Customers enrolling in the Custom Program and
               for how those commitments are recorded and verified by Program
               Originator and/or Service Provider.

          g.)  Provide copies of the marketing materials (telephone scripts,
               brochures, web sites, etc.) that will be provided to Marketers
               for their use in selling the Custom Program for approval by the
               Issuing Bank and the Bankcard Processing Provider.

          h.)  Provide a complete copy of the Cardholder Agreement, containing
               the Terms and Conditions that a Cardholder must consent to before
               activating his or her SVC, and copies of all other documents
               provided to a Cardholder for approval by the Issuing Bank and the
               Bankcard Processing Provider.

<PAGE>

          i.)  A schedule of the pricing and the fees of the Custom Program,
               which shall match those set forth in the Cardholder Agreement,
               that identifies which parties shall be responsible for the
               collection and distribution of those fees.

          j.)  Provide a direct deposit account at a designated bank for the
               settlement of fees due to the Program Originator and the Program
               Originator's portion of refunds due the cardholder.

5.)  Fees.

                  (a) Implementation Fee. Program Originator shall pay to
      Service Provider an implementation fee of $15,000. For each additional
      ASP, the implementation fee will be negotiated. Program Originator shall
      remit payment to Service Provider upon execution of this ASP Agreement.

                  (b) Issuance Fees. The initial issuance fee charged by the
      Marketer, as set forth in the ASP, shall be non-refundable except when (i)
      it is determined that the individual who applied to be a Cardholder is not
      the correct person or entity represented as the Cardholder; or (ii) the
      jurisdiction in which the Cardholder resides requires a different refund
      policy or requirement.

                  (c) Other Fees. All other fees that are to be charged under
      the Custom Program are set forth in the ASP and shall be collected and
      distributed according to the schedule therein. The monthly maintenance fee
      as set forth in the ASP, Attachment "A" is charged per card/per month
      after the card is active and or funded. Service reserves the right to
      increase fees, upon 30 days notice.

6.)   Initial Order. Program Originator shall have a minimum of [5000] funded
      and active cards in its initial order under the Program, which must be
      placed within 10 (ten) days of the completed program (completed program
      meaning that Cards can be shipped and activated for cardholder usage).
      Service Provider will invoice Program Originator for 5000 cards at an
      issuance price of $5.40 per card to be paid within 10 business days from
      Invoice Date.

7.)   Pre-Payment. Program Originator shall pre-pay in advance U.S. $30,000.00
      dollars on future revenue transaction minimum based on $5,000 minimum
      transaction revenue per month for 6 (six) months. In the event that
      Program Originator has less than [$5,000] minimum transaction revenue for
      a particular month with the first 6 months, Program Originator shall pay
      Service Provider the difference from the advance pre-payment. Service
      Provider will issue an Invoice for the Pre-payment upon completing the
      program and payment will be due within 30 days from Invoice Date. Once
      this requirement is met, Program Originator may add cardholders in any
      quantity. At the end of six (6) months any remaining Pre-Payment reserve
      shall be refunded to Program Originator with ten (10) business days from
      Service Provider.

8.)   Solicitation of Services.

      During the term of this Agreement, Service Provider shall not market or
      sell any other services to any Customer or Cardholder without Program
      Originator's written consent and Program Originator shall not market or
      sell any other services to any Customer or Cardholder without the written
      consent of the Service Provider and of the Marketer responsible for the
      particular Customer or Cardholder.

<PAGE>

9.)   Program Monitoring.

      Service Provider, or its representatives, at Service Provider's sole cost
      and expense, shall have the right, at any time, to monitor Program
      Originator's and/or any Marketer's sales and marketing methodology in the
      implementation of the ASP.

      In the event that Service Provider determines, or has reason to believe,
      that Program Originator or any Marketer has committed any fraudulent acts
      with respect to any Cardholder and/or the operation of the SVC, Service
      Provider shall have the right to review past records of any and all SVC
      transactions to determine if any Cardholder is due a refund. Each Party
      hereto and any Marketer shall be responsible for the reimbursement of any
      fees that it collected as a result of the fraudulent act.

10.)  Service Provider Responsibilities.

                  (a) Approvals. The Service Provider, in cooperation with
        Program Originator, shall use commercially reasonable efforts to obtain
        approval of the ASP from the Issuing Bank and the Bankcard Processing
        Provider and to obtain the qualification of each Cardholder from the
        Issuing Bank. If the Issuing Bank does not approve the ASP, Service
        Provider shall use commercially reasonable efforts to work with Program
        Originator and the Issuing Bank and the Bankcard Processing Provider to
        amend the ASP to obtain the Issuing Bank's approval, provided however,
        that in the event that the Issuing Bank should ultimately decide to not
        approve the ASP this Agreement shall terminate immediately. In no event
        shall Service Provider be held liable if the Issuing Bank does not
        approve the ASP.

                  (b) ASP. Service Provider shall be responsible for those items
        set forth in the ASP.

11.)  Representations and Warranties.

                 (a) Program Originator represents and warrants that (i) it is a
        [corporation] duly organized, validly existing, and in good standing
        under the laws of the state of its [incorporation] and it has all
        requisite power and authority to carry on its business as now being
        conducted and is duly qualified and in good standing to do business in
        all jurisdictions in which it conducts business; (ii) the execution and
        delivery of this Agreement and the consummation of this Agreement has
        been duly authorized by all necessary action on the part of Program
        Originator, and further this Agreement has been duly executed and
        delivered by Program Originator, and constitutes the legal, valid and
        binding obligation of Program Originator enforceable against it in
        accordance with its terms, (iii) it has the full right and power to
        enter into this Agreement and to carry out its obligations hereunder;
        and (iv) it is presently in compliance with all laws, rules and
        regulations applicable thereto, and is not presently subject to any
        sanctions, claims or legal actions.

                 (b) Service Provider represents and warrants that (i) it is a
        corporation duly organized, validly existing, and in good standing under
        the laws of the state of its incorporation and it has all requisite
        power and authority to carry on its business as now being conducted and
        is duly qualified and in good standing to do business in all
        jurisdictions in which it conducts business; (ii) the execution and
        delivery of this Agreement and the consummation of this Agreement has
        been duly authorized by all necessary action on the part of Service
        Provider, and further this Agreement has been duly executed and
        delivered by Service Provider, and constitutes the legal, valid and
        binding obligation of Service Provider enforceable against it in
        accordance with its terms, (iii) it has the full right and power to
        enter into this Agreement and to carry out its obligations hereunder;
        and (iv) it is presently in compliance with all laws, rules and
        regulations applicable thereto, and is not presently subject to any
        sanctions, claims or legal actions.

<PAGE>

12.)  Communications.

      Neither Program Originator nor any Marketer shall not contact the Issuing
      Bank or the Bankcard Processing Provider or any of their affiliates or
      related entities without Service Provider's prior written consent. A
      breach of this covenant shall be deemed a material breach of the Agreement
      and may, at Service Provider's sole discretion, result in the immediate
      termination of this Agreement.

13.)  Non-exclusive.

      This shall not be an exclusive Agreement to Program Originator, and
      Service Provider shall have the right and ability to enter into similar or
      substantially similar card offers with other entities for the distribution
      of Service Provider SVC services.

14.)  Relationship of Parties.

      This Agreement does not create a relation of principal and agent nor is
      either party to be considered to be the agent or legal representative of
      the other. Program Originator is not authorized to make any warranty or
      representation on behalf of the Service Provider. It is expressly
      understood that Program Originator and the Service Provider are in all
      respects independent parties to a contract. Program Originator agrees that
      it will not represent to any person that it is the agent of the Service
      Provider, nor will it fail to correct any misunderstanding as to status.

15.)  Indemnification/Damages.

                  (a) By Program Originator. Program Originator shall indemnify,
      defend and hold harmless Service Provider and each officer, director,
      employee, insurer, successor, and assign thereof against any and all
      losses, claims, damages, liabilities, costs and expenses (including costs
      of defense of every kind whatsoever and the aggregate amount in reasonable
      settlement of any action, suit, proceeding or claim) which Service
      Provider may incur or for which Service Provider may become liable on
      account of any claim, action or proceeding brought against Service
      Provider claiming damages under any law, common law or otherwise, to the
      extent that such claims, actions or proceedings, whether in whole or in
      part, arise or are alleged to arise out of or by reason of or in
      connection with, directly or indirectly, any action or failure to act on
      the part of Program Originator, its employees or agents.

                  (b) By Service Provider. Service Provider shall indemnify,
      defend and hold harmless Program Originator and each officer, director,
      employee, insurer, successor, and assign thereof against any and all
      losses, claims, damages, liabilities, costs and expenses (including costs
      of defense of every kind whatsoever and the aggregate amount in reasonable
      settlement of any action, suit, proceeding or claim) which Program
      Originator may incur or for which Program Originator may become liable on
      account of any claim, action or proceeding brought against Program
      Originator claiming damages under any law, common law or otherwise, to the
      extent that such claims, actions or proceedings, whether in whole or in
      part, arise or are alleged to arise out of or by reason of or in
      connection with, directly or indirectly, any action or failure to act on
      the part of Service Provider, its employees or agents.

<PAGE>

16.)  Master Services Agreement.

      All of the terms, conditions and covenants of the Master Services
      Agreement are hereby incorporated by reference and in the event of any
      conflict between the specific terms and conditions of this Agreement and
      the terms and conditions of the Master Services Agreement, the specific
      terms and conditions of this Agreement shall control.

17.)  Governing Law.

      This Agreement shall be interpreted, construed and enforced in all
      respects in accordance with the laws of the State of California (without
      regard to any principles of conflicts of laws thereof). Jurisdiction and
      venue for any claim or cause of action arising under this Agreement shall
      be exclusively in an appropriate state or federal court located in the
      State of California.

IN WITNESS WHEREOF, the parties hereto have set their hands and seal the day and
year first above written.

Direct Card Services, LLC                       Optimum Pay, Inc.

by_____________________________________         by____________________________
Name:

Date _____________                              Date_____________

<PAGE>

ATTACHMENT A

<TABLE>
<CAPTION>
<S>                                                                                                                        <C>
1)    Program Overview......................................................................................................8

   A)    ASSIGNING ISO "PROGRAM ORIGINATOR" INFORMATION.....................................................................8
   B)    ASSIGNED SUB-AGENT "MARKETER" INFORMATION..........................................................................8
   C)    PROGRAM INFO.......................................................................................................9
   D)    SALES PROCESS OVERVIEW.............................................................................................9

2)    Marketing Methodology.................................................................................................9

   A)    MARKETING PLAN..........................................................................ERROR! BOOKMARK NOT DEFINED.
   B)    WRITTEN MATERIALS..................................................................................................9
   C)    WEB SITE CONTENT........................................................................ERROR! BOOKMARK NOT DEFINED.

3)    Customer Service Documentation.......................................................................................11

   A)    CUSTOMER SERVICE PLAN.............................................................................................11
      Customer Self Service (Tier 0 Support).....................................................Error! Bookmark not defined.
      Tier 1 Support.......................................................................................................11
      Tier 2 Support.......................................................................................................11
      Tier 3 Support.......................................................................................................11
   B)    IVR SCRIPTS.......................................................................................................11

4)    Card Issuance Documentation..........................................................................................11

   A)    TYPE OF CARD......................................................................................................11
   B)    CARD VOLUME AND DISTRIBUTION INFORMATION..........................................................................11
      Initial Card Printing................................................................................................12
      Weekly Volume........................................................................................................12
      Card Distribution Method.............................................................................................12
      Planned Program Ending.....................................................................Error! Bookmark not defined.
   C)    CARDHOLDER IDENTIFICATION PLAN....................................................................................12
   D)    PATRIOT ACT COMPLIANCE PROCEDURES.................................................................................12
   E)    APPROVED MATERIALS................................................................................................12
      Card Carrier.........................................................................................................12
      PIN Carrier..........................................................................................................12
      Customer Terms and Conditions........................................................................................12
      Card Art.............................................................................................................13
      Customer Privacy Statement...........................................................................................13
      Customer Pricing Schedule..................................................................Error! Bookmark not defined.

5)    Settlement Process Documentation.....................................................................................13

   A)    BANK STRUCTURE / ACCOUNTS.........................................................................................13
      Universal Card, Inc. Account.........................................................................................13
      Universal Card, Inc. Accounts........................................................................................13
   B)    ACCOUNT FUNDING REQUIREMENT.............................................................ERROR! BOOKMARK NOT DEFINED.
   C)    PROGRAM SPECIFIC CARD FUNDING PROCEDURES................................................ERROR! BOOKMARK NOT DEFINED.
   D)    DIVISION OF FEES..................................................................................................14
</TABLE>

<PAGE>

1)   Program Overview

     Assigning ISO "Program Originator" Information

Company:                Direct Card Services LLC

Address:                31416 W. Agoura Rd.
                        Suite 240
                        Westlake Village, CA 91361

Phone:                  818-735-3721

Fax:                    818-707-1161

E-mail:                 Randy@directcardservices.net

     Assigned Sub-Agent "Marketer" Information

Legal Name of Co:                                Spanish  Broadcasting
                                                 Systems,  Inc./97.9 La Raza

Legal Owner or Parent Organization of Company:

Trade or Business Name ("DBA"):                  KLAX 97.9 La Raza
Address:                                         10281 West Pico Blvd.
                                                 Los Angeles, CA 90064

Website:
Contact Name at Company:                         Marko Radlovic
                                                 General Manager

Type of Business (manufacturing, service, etc.): Hispanic Radio Broadcasting co.

How long has organization existed?               Established in 1983

<PAGE>

Program Info

Card Name:  97.9 La Raza Personal Advantage Media Card

Name Significance:  Hispanic Radio Station

Primary card recipients and relationship to Direct Card Services.: Co-brand
marketer of the Personal Advantage Media Card program

Mission / Goal: Provide 21st Century eFinance and eCommerce solutions for
clients. Committed to delivering its clients the best in new technology
solutions to increase its clients profits. Offer a simple and easy to use stored
value card to individuals through a marketing partnership with various radio
stations. Cardholders would be eligible to receive special offers and discounts
from the radio stations and their advertisers. By loading the card and making
purchases at the radio stations' advertisers, cardholders would receive the
discounts offered by those merchants.

Distribution Method / Process:

     Sales Process Overview

Customers will be listening to La Raza on the radio from either home, car, or
work. Customers will be invited to apply for the card by calling an 800 number.
The operator will take the customers' pertinent/required information and
transmit it to Optimum Pay for fulfillment.

Additionally:

Customers will be invited to apply for the card by filling out a form on a
secure website.

Customers will be able to apply for the card by filling out a form that includes
a pre-paid business reply envelope. The application will be mailed to
____________ for fulfillment.

2)   Marketing Methodology

     Marketing Plan

     La Raza: Cardholders will be individuals who listen primarily to La Raza
     97.9 FM in Los Angeles. Cardholders are generally adults 25 to 35 years old
     who live in Los Angeles and speak Spanish as their first language. The
     primary marketing channel will be on-air announcements on various radio
     stations. These announcements will ask listeners to call an 800 number to
     apply for the card.

     The radio station will pre-load a small number of cards and give them away
     to listeners who call the station when invited to do so.

     Listeners will also have the opportunity to apply for the card at a secure
     website that is linked to the stations home website.

<PAGE>

     The radio station will send an email to their existing (opt-in) listener
     database inviting listeners to apply for the card. The stations will also
     send a direct mail solicitation to their listeners that includes an
     application

     Written Materials

     Radio Script(s): 1 -  Pre-paid MasterCard Giveaway Script

     Here's your chance to win your very own Pre-paid MasterCard from (station).
     Pre-loaded with ($_____ It's the card you've been hearing about. The card
     that can change your life. No more cash to carry around. No cash to pay
     your bills. Buy gas or get groceries. Shop on-line. Get cash from an ATM
     machine when you need it. Plus, discounts at your favorite stores. And this
     special Pre-paid MasterCard with give you front of line privileges at clubs
     and concerts and on-air prize giveaways.

     Just be the tenth caller at (station phone #) and we'll send you out your
     very own Pre-paid MasterCard from (station) pre-loaded with ($_________.
     Call now.

     Radio Script(s): 2 - MasterCard Pre-paid Debit Card Promo

     Here's an important announcement from (station). You no longer need cash or
     purchases!

     Now you can get your very own MasterCard... the Pre-Paid Cash Card from
     MasterCard and from your friends at (station) No more cash to carry around.
     No more cash to buy gas or groceries. Rent a car. Shop on-line. No more
     money orders to pay your bills. And you can use your Pre-Paid MasterCard to
     get cash at any participating ATM machine whenever you need it. . Plus,
     your Pre-Paid MasterCard gives you many special privileges from
     (station)...save money at stores where you like to shop...be first in line
     to get concert tickets or win prizes. Special access to the best seats, win
     prizes on-air and no more waiting in long lines at selected clubs.

     Imagine... YOUR very own MasterCard....No hassles, no credit checks and all
     the privileges and security of a MasterCard. It doesn't just look like a
     MasterCard. It is a MasterCard

     Your MasterCard works just like a pre-paid phone card. Cash your pay check
     at a participating merchant or check cashing store, load it with as much
     cash as you want and you're ready to go. No worries of added debt. Just
     load the card with only the amount you want to put on it. When the card is
     empty, just re-load it. Its so simple.

     Sign up is easy too. To get your Pre-Paid MasterCard from (station), just
     call 1-800-_______, that's 1-800-________ or visit the (station website).
     You will receive your card in a matter of days. Imagine, no more bulky
     cash. No more hassles with money orders. Special access to clubs, concerts
     and on-air contests. Cash from an ATM machine when you need it. And all the
     confidence and convenience of a MasterCard. Just call 1-800-_________ or
     vist the (station website) to sign up today

<PAGE>

     In just days you can have real purchasing power, security, an ATM card and
     special listener access to prizes, concerts and clubs...all from your
     friends at (station ) and MasterCard. Call 1-800-_______ to sign up today.
     That's 1-800-_________. 1-800-________.

     800# Script -

     THANKS FOR CALLING - NAME OF STATION OR PROGRAM MAY I HAVE YOUR NAME AND
     ADDRESS?

     MAY I HAVE YOUR SSN?
     MAY I HAVE YOUR DATE OF BIRTH (MONTH, DAY, YEAR)?
     MAY I HAVE YOUR TELEPHONE NUMBER (HOME AND OFFICE)?
     MAY I HAVE YOUR E-MAIL ADDRESS? (OPTIONAL)
     YOUR ORDER NUMBER IS - YOU SHOULD RECEIVE YOUR LA-RAZA MasterCard STORED
     VALUE CARD IN THE MAIL IN 10 DAYS. CAN I HELP YOU WITH ANYTHING ELSE?

     UPSELL PITCH - IF ANY
     THANKS FOR CALLING!
     (REFERENCE TO MASTERCARD IS OPTIONAL BUT SUGGESTED

     Website Content

     To be submitted by Direct Card Services, LLC, prior to approval process.

3)   Customer Service Documentation

     Customer Service Plan

Tier 1 Support

Accepting incoming call from Cardholders. This will be the only point of contact
with the Cardholder. Tier-1 will be operated by or outsourced by Service
Provider to provide support to Cardholders. Hours of operation will 24X7,
English and Spanish.

     IVR Scripts

4)       Card Issuance Documentation

     Type of Card - Master Card Pin Based Debit Stored Value Card
     Card Volume and Distribution Information -

     ===================================== ====================================
                  Projections                          # Active Cards
     ===================================== ====================================
                    Year 1                                 20,000
     ------------------------------------- ------------------------------------
                    Year 2                                100,000
     ------------------------------------- ------------------------------------
                    Year 3                                500,000
     ------------------------------------- ------------------------------------

<PAGE>

Initial Card Printing - 5000 cards

Weekly Volume - 500 cards

Card Distribution Method - Customers will receive their cards via USPS within 5
to 7 business days after the acceptance of their application. From our embossing
facility contracted with either Personix or EFT source. The card will be sent
separately, and the PIN will be sent 3 to 5 days after the Card..

Planned Program Ending

Number of Cards - 500,000
Date - 2005

Cardholder Identification Plan

First and Last Name, U.S. Address (street, city, state, and zip), Social
Security #, DOB, telephone #. We will capture the information in XML format from
an FTP site, and conduct an ID verification with OFAC screening by third party
certified ID verifier (eg. Equifax).

Patriot Act Compliance Procedures

We will capture their First, and Last Name, Street Address, Social Security # or
Government I.D., Date of Birth, and home telephone #. Once the information is
captured, it will be screened for OFAC standards through a third party ID
verifier organization.

Approved Materials

Card Carrier

To be attached Direct Card Services, LLC MasterCard Card Carrier

PIN Carrier

To be attached Direct Card Services, LLC. MasterCard PIN Carrier Letter

Customer Terms and Conditions

To be attached Direct Card Services, LLC MasterCard Customer Terms and
Conditions

<PAGE>

Card Art

For the initial issuance the stock MasterMoney Maestro will be used with
additional printing as shown here:

                [CARD]                          [CARD]

                [CARD]                          [CARD]

Customer Privacy Statement

The following Privacy statement will appear on the self-service web site
associated with the card.

5)   Settlement Process Documentation

     Bank Structure / Accounts

Direct Card Services, LLC. Account

Depository Account: ONLY OPTIMUM PAY WILL HAVE ACCESS TO THE ACCOUNT : Program
Originator will be required to maintain an account with Wells Fargo Bank to
provide the ability for immediate financial adjustments or transactions with
Service Provider as they relate to the program.

Direct Card Services, LLC. Accounts

Reserve Account: Service Provider will maintain an account for Program
Originator to cover the reserve required by the Issuing Bank for the cards
issued as a part of the program. This account must maintain a balance equal to a
minimum of 10 % of the total value outstanding on balance of SVCs that are a
part of the program. Should immediate funding of an SVC be needed as a feature
of the Custom Program, this account must also contain the amount of funds needed
to cover that immediate funding. Service Provider recommends a static balance
equal to 3 days of transactions. Service Provider will review the funding level
of this account as needed and will notify Program Originator of any additional
funding requirements for this account.

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