Document:

EX-10.6

 Exhibit 10.6 

Party City Holdco Inc. 

Amended and Restated 2012 Omnibus Equity Incentive Plan 

RESTRICTED STOCK AWARD AGREEMENT 

(TIME AND PERFORMANCE-BASED VESTING) 

THIS AGREEMENT (this “Award Agreement”), is made effective as of [●], 2019 (the “Date of Grant”), by
and between Party City Holdco Inc., a Delaware corporation (the “Company”), and ______________ (the “Participant”). Capitalized terms not otherwise defined herein shall have the meanings set forth in the Party City
Holdco Inc. Amended and Restated 2012 Omnibus Equity Incentive Plan (as amended from time to time, the “Plan”). 
 R E C
I T A L S: 
 WHEREAS, the Committee has determined that it would be in the best interests of the Company and its stockholders to
grant the Award provided for herein to the Participant pursuant to the Plan and the terms set forth herein. 
 NOW THEREFORE, in
consideration of the mutual covenants hereinafter set forth, the parties agree as follows: 
 1.    Grant of the
Award. The Company hereby grants to the Participant an Award of _________ Shares of Restricted Stock, on the terms and conditions set forth in the Plan and this Award Agreement, subject to adjustment as set forth in the Plan. 

2.    Vesting of the Restricted Stock. The term “vest” as used herein with respect to any Share of
Restricted Stock means the lapsing of the restrictions described herein with respect to such Share. The Restricted Stock shall become vested in accordance with, and subject to the conditions described in, Exhibit A to this Award Agreement. At
any time, the portion of the Restricted Stock that has become vested is hereinafter referred to as the “Vested Portion” and any portion of the Restricted Stock that is not a Vested Portion is hereinafter referred to as the
“Unvested Portion”. 
 3.    Forfeiture; Expiration. 

a.    Termination of Employment. Upon the termination of the Participant’s Service by the Company for any
reason at any time, any Unvested Portion of the Restricted Stock will be forfeited automatically without consideration. 

b.    Breach of Restrictive Covenants. The Unvested Portion shall be forfeited without consideration if the
Participant breaches any restrictive covenant relating to confidentiality, non-competition, non-solicitation and/or
non-disparagement and/or other similar restrictive covenants in favor of the Company or any of its Subsidiaries. 

4.    Retention of Certificates; Legend. Any certificates representing unvested shares of Restricted Stock will be
held by the Company. If unvested shares of Restricted Stock are held in book entry form, the Participant agrees that the Company may give stop transfer instructions to the depository to ensure compliance with the provisions hereof. All certificates
representing unvested shares of Restricted Stock will contain a legend substantially in the following form: 

 THE TRANSFERABILITY OF THIS CERTIFICATE AND THE SHARES OF STOCK REPRESENTED HEREBY ARE
SUBJECT TO THE TERMS AND CONDITIONS (INCLUDING FORFEITURE) OF THE PARTY CITY HOLDCO INC. AMENDED AND RESTATED 2012 OMNIBUS EQUITY INCENTIVE PLAN AND A RESTRICTED STOCK AWARD AGREEMENT ENTERED INTO BETWEEN THE REGISTERED OWNER AND PARTY CITY HOLDCO
INC. COPIES OF SUCH PLAN AND AGREEMENT ARE ON FILE IN THE OFFICES OF PARTY CITY HOLDCO INC. 
 As soon as practicable following the vesting of any such
shares of Restricted Stock the Company shall cause a certificate or certificates covering such shares, without the aforesaid legend, to be issued and delivered to the Participant. If any shares of Restricted Stock are held in book-entry form, the
Company may take such steps as it deems necessary or appropriate to record and manifest the restrictions applicable to such shares. 

5.    Company Policies. The Participant’s sales or other dispositions of Shares acquired hereunder shall be
subject to applicable restrictions under Company policies applicable to the Participant, including those covering insider trading by employees and recoupment of compensation, as in effect from time to time. 

6.    No Right to Continued Service. The granting of the Restricted Stock shall impose no obligation on the Company
or any Subsidiary to continue the employment or other Service of the Participant and shall not lessen or affect any right that the Company or any Subsidiary may have to terminate the employment or other Service of the Participant. 

7.    Tax Matters. 

a.    Withholding. As a condition to the granting of the Restricted Stock and the vesting thereof, the Participant
acknowledges and agrees that he or she is responsible for the payment of all income and employment taxes (and any other taxes required to be withheld) payable in connection with the grant or vesting of, or otherwise in connection with, the
Restricted Stock (including as a result of any election pursuant to Section 83(b) of the Code). The Company shall have the power and the right to require the Participant to remit to the Company (including through the delivery of irrevocable
instructions to a broker to sell Shares of Restricted Stock that has vested pursuant to this Award Agreement and to deliver promptly to the Company an amount out of the proceeds of such sale equal to an amount as determined by the Company,
consistent with the terms of the Plan), such amount as is determined by the Company, consistent with the terms of the Plan, to satisfy federal, state, and local taxes, domestic or foreign, required by law or regulation to be withheld with respect to
any taxable event arising as a result of this Award Agreement. The Participant authorizes the Company and its Subsidiaries to withhold such amounts due hereunder from any payments otherwise owed to the Participant, but nothing in this sentence shall
be construed as relieving the Participant of any liability for satisfying his or her obligation under the preceding provisions of this Section 7(a). 

b.    83(b) Election. The Participant is hereby advised to confer promptly with a professional tax advisor to
consider whether to make any “83(b) election” with respect to the Restricted Stock. Any such election, must be made in accordance with applicable regulations and within thirty (30) days following the Date of Grant. The Participant
shall notify the Company of any such election as soon as practicable and in no event later than thirty (30) days after making such election, and shall provide the Company with a copy of such election and shall comply with Section 7(a)
above in connection with any such election. The Company has made no recommendation to the Participant with respect to the advisability of making such an election. 

 c.    Section 280G. In the event that the Company undergoes a
change in control after it (or any of its Affiliates that would be treated, together with the Company, as a single corporation under Section 280G of the Code and the regulations thereunder) has stock that is readily tradeable on an established
securities market (within the meaning of Section 280G of the Code and the regulations thereunder), if all, or any portion, of the payments provided under this Award Agreement, either alone or together with other payments or benefits which the
Participant receives or is entitled to receive from the Company or an Affiliate, could constitute an “excess parachute payment” within the meaning of Section 280G of the Code, then the Executive shall be entitled to receive
(i) an amount limited so that no portion thereof shall fail to be tax deductible under Section 280G of the Code (the “Limited Amount”), or (ii) if the amount otherwise payable hereunder (without regard to clause (i))
reduced by the excise tax imposed by Section 4999 of the Code and all other applicable federal, state and local taxes (with income taxes all computed at the highest applicable marginal rate) is greater than the Limited Amount reduced by all
taxes applicable thereto (with income taxes all computed at the highest marginal rate), the amount otherwise payable hereunder. If it is determined that the Limited Amount will maximize the Participant’s
after-tax proceeds, payments and benefits shall be reduced to equal the Limited Amount in the following order: (i) first, by reducing cash severance payments, (ii) second, by reducing other payments
and benefits to which Q&A 24(c) of Section 1.280G-1 of the Treasury Regulations does not apply, and (iii) finally, by reducing all remaining payments and benefits, with all such reductions done
on a pro rata basis. All determinations made pursuant this Section 7(b) will be made at the Company’s expense by the independent public accounting firm most recently serving as the Company’s outside auditors or such other accounting
or benefits consulting group or firm as the Company may designate. 
 8.    Dividends. The Restricted Stock shall
have such rights with respect to dividends declared by the Company as are carried by other Shares, provided that any dividends payable with respect to the Unvested Portion shall be subject to the same vesting conditions as the underlying Shares of
Restricted Stock and shall only be paid if, when and to the extent such underlying Shares vest. The foregoing shall not prohibit or otherwise limit the adjustment of the terms of this Award Agreement in accordance with the terms of the Plan. 

9.    Transferability. Unless otherwise determined by the Committee, the Participant shall not be permitted to
transfer or assign the Shares of Restricted Stock except in the event of death and in accordance with Section 14.6 of the Plan, until such Shares of Restricted Stock have vested in accordance with the terms of this Award
Agreement. 
 10.    Adjustment of Restricted Stock. Adjustments to the Shares of Restricted Stock, and the
Performance Criteria specified in Exhibit A, may be made in accordance with the terms of the Plan. Without limiting the generality of the foregoing, upon a Change of Control, the Committee may deem any Restricted Stock subject to Performance
Criteria to be earned at any level as it deems appropriate in its sole discretion, which determination shall be binding on all parties. 

11.    Restricted Stock Subject to Plan. By entering into this Award Agreement the Participant agrees and
acknowledges that the Participant has received and read a copy of the Plan. The Restricted Stock is subject to the terms and conditions of the Plan. In the event of a conflict between any term hereof and a term of the Plan, the applicable term of
the Plan shall govern and prevail. 

 12.    Choice of Law. This Award Agreement, and all claims or
causes of action or other matters that may be based upon, arise out of or relate to this Award Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, excluding any conflict or choice of law rule or
principle that might otherwise refer construction or interpretation thereof to the substantive laws of another jurisdiction. 

13.    Consent to Jurisdiction. The Company and the Participant, by his or her execution hereof, (a) hereby
irrevocably submit to the exclusive jurisdiction of the state and federal courts in the State of Delaware for the purposes of any claim or action arising out of or based upon this Award Agreement or relating to the subject matter hereof,
(b) hereby waive, to the extent not prohibited by applicable law, and agree not to assert by way of motion, as a defense or otherwise, in any such claim or action, any claim that it, he or she is not subject personally to the jurisdiction of
the above-named courts, that its, his or her property is exempt or immune from attachment or execution, that any such proceeding brought in the above-named court is improper or that this Award Agreement or the subject matter hereof may not be
enforced in or by such court and (c) hereby agree not to commence any claim or action arising out of or based upon this Award Agreement or relating to the subject matter hereof other than before the above-named courts nor to make any motion or
take any other action seeking or intending to cause the transfer or removal of any such claim or action to any court other than the above-named courts whether on the grounds of inconvenient forum or otherwise; provided, however, that
the Company and the Participant may seek to enforce a judgment issued by the above-named courts in any proper jurisdiction. The Company and the Participant hereby consent to service of process in any such proceeding, and agree that service of
process by registered or certified mail, return receipt requested, at its, his or her address specified pursuant to Section 16 is reasonably calculated to give actual notice. 

14.    WAIVER OF JURY TRIAL. TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW THAT CANNOT BE WAIVED, EACH PARTY
HERETO HEREBY WAIVES AND COVENANTS THAT HE, SHE OR IT SHALL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE) ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN RESPECT OF ANY ISSUE OR ACTION, CLAIM, CAUSE OF ACTION OR SUIT (IN CONTRACT, TORT OR
OTHERWISE), INQUIRY, PROCEEDING OR INVESTIGATION ARISING OUT OF OR BASED UPON THIS AWARD AGREEMENT OR THE SUBJECT MATTER HEREOF OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE WHETHER NOW
EXISTING OR HEREAFTER ARISING. EACH PARTY HERETO ACKNOWLEDGES THAT IT HAS BEEN INFORMED BY THE OTHER PARTY HERETO THAT THIS SECTION 14 CONSTITUTES A MATERIAL INDUCEMENT UPON WHICH THEY ARE RELYING AND SHALL RELY IN ENTERING INTO THIS AWARD
AGREEMENT. ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 14 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY JURY. 

15.    Compliance with Securities Laws. Shares shall not be issued pursuant to this Award Agreement unless the
issuance and delivery of such Shares comply with (or are exempt from) all applicable requirements of law, including, without limitation, the Securities Act of 1933, as amended, the rules and regulations promulgated thereunder, state securities laws
and regulations, and the regulations of any stock exchange or other securities market on which the Company’s securities may then be traded. The Company shall not be obligated to file any registration statement under any applicable securities
laws to permit the purchase or issuance of any Shares, and accordingly any certificates for Shares may have an appropriate legend or statement of applicable restrictions endorsed thereon. If the Company deems it necessary to ensure that the issuance
of Shares under this Award Agreement is not required to be registered under any applicable securities laws, the Participant shall deliver to the Company an agreement containing such representations, warranties and covenants as the Company may
reasonably require. 

 16.    Notices. Any notice or other communication provided for
herein or given hereunder to a party hereto must be in writing, and shall be deemed to have been given (a) when personally delivered or delivered by facsimile transmission with confirmation of delivery, (b) one (1) business day after
deposit with Federal Express or similar overnight courier service, or (c) three (3) business days after being mailed by first class mail, return receipt requested. A notice shall be addressed to the Company at its principal executive office,
attention Chief Executive Officer and to the Participant at the address that he or she most recently provided to the Company. 

17.    Entire Agreement. This Award Agreement, including Exhibit A attached hereto, and the Plan constitute
the entire agreement and understanding among the parties hereto in respect of the subject matter hereof and supersede all prior and contemporaneous arrangements, agreements and understandings, whether oral or written and whether express or implied,
and whether in term sheets, appendices, exhibits, presentations or otherwise, among the parties hereto, or between any of them, with respect to the subject matter hereof; provided, that, the Participant shall continue to be bound by
any other confidentiality, non-competition, non-solicitation and other similar restrictive covenants contained in any other agreements between the Participant and the
Company, its Affiliates and their respective predecessors to which the Participant is bound. 
 18.    Amendment;
Waiver. Except as otherwise provided in Exhibit A to this Award Agreement, no amendment or modification of any term of this Award Agreement shall be effective unless signed in writing by or on behalf of the Company and the Participant,
and made in accordance with the terms of the Plan. No waiver of any breach or condition of this Award Agreement shall be deemed to be a waiver of any other or subsequent breach or condition whether of like or different nature. 

19.    Successors and Assigns; No Third Party Beneficiaries. The provisions of this Award Agreement shall inure to
the benefit of, and be binding upon, the Company and its successors and assigns and upon the Participant and the Participant’s heirs, successors, legal representatives and permitted assigns. Nothing in this Award Agreement, express or implied,
is intended to confer on any person other than the Company and the Participant, and their respective heirs, successors, legal representatives and permitted assigns, any rights, remedies, obligations or liabilities under or by reason of this Award
Agreement. 
 20.    Signature in Counterparts. This Award Agreement may be signed in counterparts, each of which
shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. 

 21.    No Guarantees Regarding Tax Treatment. This Award
Agreement is intended to comply with or be exempt from the requirements of Section 409A of the Code and shall be construed consistently therewith. In any event, the Participant (or his beneficiaries) shall be responsible for all taxes with
respect to the Restricted Stock. The Committee and the Company make no guarantees regarding the tax treatment of the Restricted Stock. Neither the Committee nor the Company has any obligation to take any action to prevent the assessment of any tax
under Section 409A of the Code, Section 4999 of the Code or otherwise and none of the Company, any Subsidiary or Affiliate, or any of their employees or representatives shall have any liability to a Participant with respect thereto. 

*        *        * 

 IN WITNESS WHEREOF, the parties hereto have executed this Award Agreement. 

 

			
	PARTY CITY HOLDCO INC.
		
	By:	 	 
		 	Name:
		 	Title:

 Agreed and acknowledged as 

of the date first above written: 
  

 

 EXHIBIT A 

VESTING CONDITIONS 

1.    Time-Based Restricted Shares and Performance-Based Restricted Shares. _________ of the Shares of Restricted
Stock are designated as “Time-Based Restricted Shares”, _________ of the Shares of Restricted Stock are designated as “EPS Restricted Shares” and _________ of the Shares of Restricted Stock are designated as
“FCF Restricted Shares”. 
 2.    Definitions. 

a.     “Adjusted EPS” shall mean, with respect to each fiscal year during the Performance Period, Net
Income as adjusted consistent with the adjustments made to Net Income as reflected in the Company’s Annual Report on Form 10-K for the applicable fiscal year, divided by the weighted-average Shares
outstanding during the relevant fiscal year, calculated on a diluted basis and reported in the Company’s financial statements in accordance with generally accepted accounting principles in the United States (GAAP). The performance goal for
Cumulative Adjusted EPS shall be subject to adjustment upon the occurrence of certain corporate events in accordance with Section 11.1 of the Plan. 

b.    “Credit Agreement” shall mean the Term Loan Credit Agreement dated as of August 19, 2015,
among PC Intermediate Holdings, Inc., Party City Holdings Inc., Party City Corporation, the subsidiaries of the borrowers from time to time party thereto, the financial institutions party thereto, as the Lenders, and Deutsche Bank AG New York
Branch, as Administrative Agent. 
 c.    “Cumulative EPS” shall mean the sum of Adjusted EPS
for each of the fiscal years during the Performance Period. 
 d.    “Cumulative FCF” shall mean
the sum of Free Cash Flow for each of the fiscal years during the Performance Period. 
 e.    “Determination
Date” shall mean the date on which the Committee determines the number of Shares that have been earned with respect to the EPS Restricted Shares and the FCF Restricted Shares, which date shall not be later than March 15 of the year
following the year in which the Performance Period ends. 
 f.    “Free Cash Flow” shall mean, with
respect to each fiscal year during the Performance Period, Consolidated Adjusted EBITDA, as such term is defined in the Credit Agreement, less capital expenditures, as reported in the Company’s financial statements in accordance with GAAP. 

g.    “Net Income” shall mean, with respect to each fiscal year during the Performance Period, the
Company’s net income, as reported in accordance with GAAP. 
 h.     “Performance Period” shall
mean the period beginning on January 1, 2019 and ending on December 31, 2021. 
 i.    “Vesting Start
Date” shall mean January 1, 2019. 

 3.    Vesting of Time-Based Restricted Shares. One third (1/3) of
the Time-Based Shares shall vest on each of the first three anniversaries of the Vesting Start Date (each a “Time-Vesting Date”), subject to the Participant’s continued Service on the applicable Time-Vesting Date, such that
100% of the Time-Based Restricted Shares shall be vested on the third (3rd) anniversary of the Vesting Start Date. Any fractional Time-Based Restricted Shares vested pursuant to this
Section 3 of this Exhibit A shall be rounded down to the nearest whole number. 
 4.    Earning of EPS
Restricted Shares. No EPS Restricted Shares shall vest unless they have become earned in accordance with this Section 4 of Exhibit A. No portion of the EPS Restricted Shares shall become earned unless Cumulative EPS is equal to or
greater than threshold Cumulative EPS level. If the Cumulative EPS is equal to or greater than the threshold level described in the previous sentence, the number of Shares that may be earned with respect to the EPS Restricted Shares shall be equal
to the number of EPS Restricted Shares multiplied by the “Applicable Percentage” set forth in the table below. In the event that the Cumulative EPS falls between the amounts listed in the table below, the Applicable Percentage shall
be interpolated on a straight line basis and the percentage of the number of EPS Restricted Shares earned shall be based on such interpolated percentage. If Cumulative EPS is greater than maximum Cumulative EPS level, the Applicable Percentage shall
be 100%. Any fractional EPS Restricted Shares earned pursuant to this Section 4 of this Exhibit A shall be rounded down to the nearest whole number. 
  

			
	 Cumulative EPS Levels
	  	 Applicable Percentage

	$5.16	  	18.75%
	$5.36	  	50%
	$5.57	  	100%

 5.    Earning of FCF Restricted Shares. No FCF Restricted Shares shall vest unless
they have become earned in accordance with this Section 5 of Exhibit A. No portion of the FCF Restricted Shares shall become earned unless Cumulative FCF is equal to or greater than threshold Cumulative FCF level. If the Cumulative FCF
is equal to or greater than the threshold level described in the previous sentence, the number of Shares that may be earned with respect to the FCF Restricted Shares shall be equal to the number of FCF Restricted Shares multiplied by the
“Applicable Percentage” set forth in the table below. In the event that the Cumulative FCF falls between the amounts listed in the table below, the Applicable Percentage shall be interpolated on a straight line basis and the
percentage of the target number of FCF Restricted Shares earned shall be based on such interpolated percentage. If Cumulative FCF is greater than maximum Cumulative FCF level, the Applicable Percentage shall be 100%. Any fractional FCF Restricted
Shares earned pursuant to this Section 5 of this Exhibit A shall be rounded down to the nearest whole number. 
  

			
	 Cumulative FCF Levels
	  	 Applicable Percentage

	$1,038,000	  	18.75%
	$1,080,000	  	50%
	$1,144,000	  	100%

 6.    Vesting of EPS Restricted Shares and FCF Restricted Shares. The Participant
shall become vested in the number of EPS Restricted Shares and/or FCF Restricted Shares that are earned under Section 4 or Section 5, as applicable, of this Exhibit A on the Determination Date, subject to the Participant’s
continued Service through the Determination Date. Notwithstanding anything herein to the contrary, the Committee in its discretion may adjust the “Cumulative EPS Levels” and/or the “Cumulative FCF Levels” in Section 4 and
Section 5 of this Exhibit A, respectively, or the number of EPS Restricted Shares and/or FCF Restricted Shares that are treated as earned, as it deems appropriate to account for fluctuations in commodity prices or other external factors
adversely affecting the Company’s performance against such metrics during the Performance Period; provided that the foregoing adjustments may not decrease the number of EPS Restricted Shares and/or FCF Restricted Shares that would
otherwise be earned but for such adjustment. All determinations under this Exhibit A shall be made by the Committee and will be final and binding on the Participant.EX-10.7

 Exhibit 10.7 

Party City Holdco Inc. 

Amended and Restated 2012 Omnibus Equity Incentive Plan 

RESTRICTED STOCK UNIT AWARD AGREEMENT 

(TIME AND PERFORMANCE-BASED VESTING) 

THIS AGREEMENT (this “Award Agreement”), is made effective as of [●], 2019 (the “Date of Grant”), by
and between Party City Holdco Inc., a Delaware corporation (the “Company”), and ____________ (the “Participant”). Capitalized terms not otherwise defined herein shall have the meanings set forth in the Party City
Holdco Inc. Amended and Restated 2012 Omnibus Equity Incentive Plan (as amended from time to time, the “Plan”). 
 R E C
I T A L S: 
 WHEREAS, the Committee has determined that it would be in the best interests of the Company and its stockholders to
grant the Award provided for herein to the Participant pursuant to the Plan and the terms set forth herein. 
 NOW THEREFORE, in
consideration of the mutual covenants hereinafter set forth, the parties agree as follows: 
 1.    Grant of the
Award. The Company hereby grants to the Participant an Award of ____________ restricted stock units (the “RSUs”), on the terms and conditions set forth in the Plan and this Award Agreement, subject to adjustment as set forth in
the Plan. Certain RSUs are subject to performance-based vesting conditions and are referred to herein as “PSUs”. Each PSU represents the conditional right to receive up to two Shares and each other RSU represents the conditional
right to receive one Share, in each case, without payment but subject to the term and conditions set forth in the Plan and this Award Agreement, including Exhibit A to this Award Agreement, and subject to adjustment as set forth in the Plan.

 2.    Vesting of the RSUs. The RSUs shall become vested in accordance with, and subject to the conditions
described in, Exhibit A to this Award Agreement. At any time, the portion of the RSUs that have become vested is hereinafter referred to as the “Vested Portion” and any portion of the RSUs that are not a Vested Portion is
hereinafter referred to as the “Unvested Portion”. 
 3.    Forfeiture; Expiration. 

a.    Termination of Employment. Upon the termination of the Participant’s Service by the Company for any
reason at any time, any Unvested Portion of the RSUs will be forfeited automatically without consideration. 

b.    Breach of Restrictive Covenants. The Unvested Portion shall be forfeited without consideration if the
Participant breaches any restrictive covenant relating to confidentiality, non-competition, non-solicitation and/or
non-disparagement and/or other similar restrictive covenants in favor of the Company or any of its Subsidiaries. 

4.    Delivery of Shares; Company Policies. Not later than thirty (30) days following the date on which any
portion of the RSUs vest (as determined pursuant to the terms of Exhibit A), the Company shall effect delivery of the Shares with respect to such vested RSUs to the Participant. The Participant’s sales or other dispositions of Shares
acquired upon settlement of the RSUs shall be subject to applicable restrictions under Company policies applicable to the Participant, including those covering insider trading by employees and recoupment of compensation, as in effect from time to
time. 

 5.    No Right to Continued Service. The granting of the RSUs
shall impose no obligation on the Company or any Subsidiary to continue the employment or other Service of the Participant and shall not lessen or affect any right that the Company or any Subsidiary may have to terminate the employment or other
Service of the Participant. 
 6.    Tax Matters. 

a.    Withholding. As a condition to the granting of the RSUs and the vesting thereof, the Participant acknowledges
and agrees that he or she is responsible for the payment of all income and employment taxes (and any other taxes required to be withheld) payable in connection with the grant or vesting of, or otherwise in connection with, the RSUs. The Company
shall have the power and the right to deduct or withhold automatically from any payment or Shares deliverable under this Award Agreement, or require the Participant to remit to the Company (including through the delivery of irrevocable instructions
to a broker to sell Shares deliverable under this Award Agreement and to deliver promptly to the Company an amount out of the proceeds of such sale equal to an amount as determined by the Company, consistent with the terms of the Plan), such amount
as is determined by the Company, consistent with the terms of the Plan, to satisfy federal, state, and local taxes, domestic or foreign, required by law or regulation to be withheld with respect to any taxable event arising as a result of this Award
Agreement. The Participant authorizes the Company and its Subsidiaries to withhold such amounts due hereunder from any payments otherwise owed to the Participant, but nothing in this sentence shall be construed as relieving the Participant of any
liability for satisfying his or her obligation under the preceding provisions of this Section 6(a). 

b.    Section 280G. In the event that the Company undergoes a change in control after it (or any of its Affiliates
that would be treated, together with the Company, as a single corporation under Section 280G of the Code and the regulations thereunder) has stock that is readily tradeable on an established securities market (within the meaning of
Section 280G of the Code and the regulations thereunder), if all, or any portion, of the payments provided under this Award Agreement, either alone or together with other payments or benefits which the Participant receives or is entitled to
receive from the Company or an Affiliate, could constitute an “excess parachute payment” within the meaning of Section 280G of the Code, then the Executive shall be entitled to receive (i) an amount limited so that no portion
thereof shall fail to be tax deductible under Section 280G of the Code (the “Limited Amount”), or (ii) if the amount otherwise payable hereunder (without regard to clause (i)) reduced by the excise tax imposed by
Section 4999 of the Code and all other applicable federal, state and local taxes (with income taxes all computed at the highest applicable marginal rate) is greater than the Limited Amount reduced by all taxes applicable thereto (with income
taxes all computed at the highest marginal rate), the amount otherwise payable hereunder. If it is determined that the Limited Amount will maximize the Participant’s after-tax proceeds, payments and
benefits shall be reduced to equal the Limited Amount in the following order: (i) first, by reducing cash severance payments, (ii) second, by reducing other payments and benefits to which Q&A 24(c) of
Section 1.280G-1 of the Treasury Regulations does not apply, and (iii) finally, by reducing all remaining payments and benefits, with all such reductions done on a pro rata basis. All determinations
made pursuant this Section 6(b) will be made at the Company’s expense by the independent public accounting firm most recently serving as the Company’s outside auditors or such other accounting or benefits consulting group or firm as
the Company may designate. 

 7.    Dividends. The RSUs shall have no rights with respect to
dividends declared by the Company with respect to its capital stock, provided that the foregoing shall not prohibit or otherwise limit the adjustment of the terms of this Award Agreement in accordance with the terms of the Plan. 

8.    Transferability. Unless otherwise determined by the Committee, the Participant shall not be permitted to
transfer or assign the RSUs except in the event of death and in accordance with Section 14.6 of the Plan. 

9.    Adjustment of RSUs. Adjustments to the RSUs (or any Shares underlying the RSUs), and the Performance Criteria
specified in Exhibit A, may be made in accordance with the terms of the Plan. Without limiting the generality of the foregoing, upon a Change of Control, the Committee may deem the PSUs to be earned at any level as it deems appropriate in its
sole discretion, which determination shall be binding on all parties. 
 10.    RSUs Subject to Plan. By entering
into this Award Agreement the Participant agrees and acknowledges that the Participant has received and read a copy of the Plan. The RSUs are subject to the terms and conditions of the Plan. In the event of a conflict between any term hereof and a
term of the Plan, the applicable term of the Plan shall govern and prevail. 
 11.    Choice of Law. This Award
Agreement, and all claims or causes of action or other matters that may be based upon, arise out of or relate to this Award Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, excluding any conflict or
choice of law rule or principle that might otherwise refer construction or interpretation thereof to the substantive laws of another jurisdiction. 

12.    Consent to Jurisdiction. The Company and the Participant, by his or her execution hereof, (a) hereby
irrevocably submit to the exclusive jurisdiction of the state and federal courts in the State of Delaware for the purposes of any claim or action arising out of or based upon this Award Agreement or relating to the subject matter hereof,
(b) hereby waive, to the extent not prohibited by applicable law, and agree not to assert by way of motion, as a defense or otherwise, in any such claim or action, any claim that it, he or she is not subject personally to the jurisdiction of
the above-named courts, that its, his or her property is exempt or immune from attachment or execution, that any such proceeding brought in the above-named court is improper or that this Award Agreement or the subject matter hereof may not be
enforced in or by such court and (c) hereby agree not to commence any claim or action arising out of or based upon this Award Agreement or relating to the subject matter hereof other than before the above-named courts nor to make any motion or
take any other action seeking or intending to cause the transfer or removal of any such claim or action to any court other than the above-named courts whether on the grounds of inconvenient forum or otherwise; provided, however, that
the Company and the Participant may seek to enforce a judgment issued by the above-named courts in any proper jurisdiction. The Company and the Participant hereby consent to service of process in any such proceeding, and agree that service of
process by registered or certified mail, return receipt requested, at its, his or her address specified pursuant to Section 15 is reasonably calculated to give actual notice. 

 13.    WAIVER OF JURY TRIAL. TO THE EXTENT NOT PROHIBITED BY
APPLICABLE LAW THAT CANNOT BE WAIVED, EACH PARTY HERETO HEREBY WAIVES AND COVENANTS THAT HE, SHE OR IT SHALL NOT ASSERT (WHETHER AS PLAINTIFF, DEFENDANT OR OTHERWISE) ANY RIGHT TO TRIAL BY JURY IN ANY FORUM IN RESPECT OF ANY ISSUE OR ACTION, CLAIM,
CAUSE OF ACTION OR SUIT (IN CONTRACT, TORT OR OTHERWISE), INQUIRY, PROCEEDING OR INVESTIGATION ARISING OUT OF OR BASED UPON THIS AWARD AGREEMENT OR THE SUBJECT MATTER HEREOF OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE TRANSACTIONS
CONTEMPLATED HEREBY, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING. EACH PARTY HERETO ACKNOWLEDGES THAT IT HAS BEEN INFORMED BY THE OTHER PARTY HERETO THAT THIS SECTION 13 CONSTITUTES A MATERIAL INDUCEMENT UPON WHICH THEY ARE RELYING
AND SHALL RELY IN ENTERING INTO THIS AWARD AGREEMENT. ANY PARTY HERETO MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 13 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY
JURY. 
 14.    Compliance with Securities Laws. Shares shall not be issued pursuant to this Award Agreement
unless the issuance and delivery of such Shares comply with (or are exempt from) all applicable requirements of law, including, without limitation, the Securities Act of 1933, as amended, the rules and regulations promulgated thereunder, state
securities laws and regulations, and the regulations of any stock exchange or other securities market on which the Company’s securities may then be traded. The Company shall not be obligated to file any registration statement under any
applicable securities laws to permit the purchase or issuance of any Shares, and accordingly any certificates for Shares may have an appropriate legend or statement of applicable restrictions endorsed thereon. If the Company deems it necessary to
ensure that the issuance of Shares under this Award Agreement is not required to be registered under any applicable securities laws, the Participant shall deliver to the Company an agreement containing such representations, warranties and covenants
as the Company may reasonably require. 
 15.    Notices. Any notice or other communication provided for herein
or given hereunder to a party hereto must be in writing, and shall be deemed to have been given (a) when personally delivered or delivered by facsimile transmission with confirmation of delivery, (b) one (1) business day after deposit with
Federal Express or similar overnight courier service, or (c) three (3) business days after being mailed by first class mail, return receipt requested. A notice shall be addressed to the Company at its principal executive office, attention Chief
Executive Officer and to the Participant at the address that he or she most recently provided to the Company. 

16.    Entire Agreement. This Award Agreement, including Exhibit A attached hereto, and the Plan constitute
the entire agreement and understanding among the parties hereto in respect of the subject matter hereof and supersede all prior and contemporaneous arrangements, agreements and understandings, whether oral or written and whether express or implied,
and whether in term sheets, appendices, exhibits, presentations or otherwise, among the parties hereto, or between any of them, with respect to the subject matter hereof; provided, that, the Participant shall continue to be bound by
any other confidentiality, non-competition, non-solicitation and other similar restrictive covenants contained in any other agreements between the Participant and the
Company, its Affiliates and their respective predecessors to which the Participant is bound. 

 17.    Amendment; Waiver. Except as otherwise provided in
Exhibit A to this Award Agreement, no amendment or modification of any term of this Award Agreement shall be effective unless signed in writing by or on behalf of the Company and the Participant, and made in accordance with the terms of the
Plan. No waiver of any breach or condition of this Award Agreement shall be deemed to be a waiver of any other or subsequent breach or condition whether of like or different nature. 

18.    Successors and Assigns; No Third Party Beneficiaries. The provisions of this Award Agreement shall inure to
the benefit of, and be binding upon, the Company and its successors and assigns and upon the Participant and the Participant’s heirs, successors, legal representatives and permitted assigns. Nothing in this Award Agreement, express or implied,
is intended to confer on any person other than the Company and the Participant, and their respective heirs, successors, legal representatives and permitted assigns, any rights, remedies, obligations or liabilities under or by reason of this Award
Agreement. 
 19.    Signature in Counterparts. This Award Agreement may be signed in counterparts, each of which
shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. 

20.    No Guarantees Regarding Tax Treatment. This Award Agreement is intended to comply with or be exempt from the
requirements of Section 409A of the Code and shall be construed consistently therewith. In any event, the Participant (or his beneficiaries) shall be responsible for all taxes with respect to the RSUs. The Committee and the Company make no
guarantees regarding the tax treatment of the RSUs. Neither the Committee nor the Company has any obligation to take any action to prevent the assessment of any tax under Section 409A of the Code, Section 4999 of the Code or otherwise and
none of the Company, any Subsidiary or Affiliate, or any of their employees or representatives shall have any liability to a Participant with respect thereto. 

*        *        * 

 IN WITNESS WHEREOF, the parties hereto have executed this Award Agreement. 

 

			
	PARTY CITY HOLDCO INC.
		
	By:	 	 
		 	Name:
		 	Title:

 Agreed and acknowledged as 

of the date first above written: 
  

 

 EXHIBIT A 

VESTING CONDITIONS 

1.    Time-Based RSUs and Performance-Based RSUs. ____________ of the RSUs are designated as “Time-Based
RSUs”. ____________ of the RSUs are designated as “EPS PSUs” and ____________ of the RSUs are designated as “FCF PSUs”. 

2.    Definitions. 

a.    “Adjusted EPS” shall mean, with respect to each fiscal year during the Performance Period, Net
Income as adjusted consistent with the adjustments made to Net Income as reflected in the Company’s Annual Report on Form 10-K for the applicable fiscal year, divided by the weighted-average Shares
outstanding during the relevant fiscal year, calculated on a diluted basis and reported in the Company’s financial statements in accordance with generally accepted accounting principles in the United States (GAAP). The performance goal for
Cumulative Adjusted EPS shall be subject to adjustment upon the occurrence of certain corporate events in accordance with Section 11.1 of the Plan. 

b.    “Credit Agreement” shall mean the Term Loan Credit Agreement dated as of August 19, 2015,
among PC Intermediate Holdings, Inc., Party City Holdings Inc., Party City Corporation, the subsidiaries of the borrowers from time to time party thereto, the financial institutions party thereto, as the Lenders, and Deutsche Bank AG New York
Branch, as Administrative Agent. 
 c.    “Cumulative EPS” shall mean the sum of Adjusted EPS for each
of the fiscal years during the Performance Period. 
 d.    “Cumulative FCF” shall mean the sum of Free
Cash Flow for each of the fiscal years during the Performance Period. 
 e.    “Determination Date”
shall mean the date on which the Committee determines the number of Shares that have been earned with respect to the EPS PSUs and the FCF PSUs, which date shall not be later than March 15 of the year following the year in which the Performance
Period ends. 
 f.    “Free Cash Flow” shall mean, with respect to each fiscal year during the
Performance Period, Consolidated Adjusted EBITDA, as such term is defined in the Credit Agreement, less capital expenditures, as reported in the Company’s financial statements in accordance with GAAP. 

g.    “Net Income” shall mean, with respect to each fiscal year during the Performance Period, the
Company’s net income, as reported in accordance with GAAP. 
 h.    “Performance Period” shall
mean the period beginning on January 1, 2019 and ending on December 31, 2021. 
 i.    “Vesting Start
Date” shall mean January 1, 2019. 

 3.    Vesting of Time-Based RSUs. One third (1/3) of the
Time-Based RSUs shall vest on each of the first three anniversaries of the Vesting Start Date (each a “Time-Vesting Date”), subject to the Participant’s continued Service on the applicable Time-Vesting Date, such that 100% of
the Time-Based RSUs shall be vested on the third (3rd) anniversary of the Vesting Start Date. Any fractional Time-Based RSUs vested pursuant to this Section 3 of this Exhibit A shall
be rounded down to the nearest whole number. 
 4.    Earning of EPS PSUs. No EPS PSUs shall vest unless they
have become earned in accordance with this Section 4 of Exhibit A. No portion of the EPS PSUs shall become earned unless Cumulative EPS is equal to or greater than threshold Cumulative EPS level. If the Cumulative EPS is equal to or
greater than the threshold level described in the previous sentence, the number of Shares that may be earned with respect to the EPS PSUs shall be equal to the number of EPS PSUs multiplied by the “Applicable Percentage” set forth
in the table below. In the event that the Cumulative EPS falls between the amounts listed in the table below, the Applicable Percentage shall be interpolated on a straight line basis and the percentage of the number of EPS PSUs earned shall be based
on such interpolated percentage. If Cumulative EPS is greater than maximum Cumulative EPS level, the Applicable Percentage shall be 200%. Any fractional EPS PSUs earned pursuant to this Section 4 of this Exhibit A shall be rounded down
to the nearest whole number. 
  

			
	 Cumulative EPS Levels
	  	 Applicable Percentage

	$5.16	  	37.5%
	$5.36	  	100%
	$5.57	  	200%

 5.    Earning of FCF PSUs. No FCF PSUs shall vest unless they have become earned in
accordance with this Section 5 of Exhibit A. No portion of the FCF PSUs shall become earned unless Cumulative FCF is equal to or greater than threshold Cumulative FCF level. If the Cumulative FCF is equal to or greater than the threshold
level described in the previous sentence, the number of Shares that may be earned with respect to the FCF PSUs shall be equal to the target number of FCF PSUs multiplied by the “Applicable Percentage” set forth in the table below.
In the event that the Cumulative FCF falls between the amounts listed in the table below, the Applicable Percentage shall be interpolated on a straight line basis and the percentage of the number of FCF PSUs earned shall be based on such
interpolated percentage. If Cumulative FCF is greater than maximum Cumulative FCF level, the Applicable Percentage shall be 200%. Any fractional FCF PSUs earned pursuant to this Section 5 of this Exhibit A shall be rounded down to the
nearest whole number. 
  

			
	 Cumulative FCF Levels
	  	 Applicable Percentage

	$1,038,000	  	37.5%
	$1,080,000	  	100%
	$1,144,000	  	200%

 6.    Vesting of EPS PSUs and FCF PSUs. The Participant shall become vested in the
number of EPS PSUs and/or FCF PSUs that are earned under Section 4 or Section 5, as applicable, of this Exhibit A on the Determination Date, subject to the Participant’s continued Service through the Determination Date.
Notwithstanding anything herein to the contrary, the Committee in its discretion may adjust the “Cumulative EPS Levels” and/or the “Cumulative FCF Levels” in Section 4 and Section 5 of this Exhibit A,
respectively, or the number of EPS PSUs and/or FCF PSUs that are treated as earned, as it deems appropriate to account for fluctuations in commodity prices or other external factors adversely affecting the Company’s performance against such
metrics during the Performance Period; provided that the foregoing adjustments may not decrease the number of EPS PSUs and/or FCF PSUs that would otherwise be earned but for such adjustment. All determinations under this Exhibit A
shall be made by the Committee and will be final and binding on the Participant.

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