Document:

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                           INFORMATION RESOURCES, INC.

                        1992 EXECUTIVE STOCK OPTION PLAN
                      (AS AMENDED EFFECTIVE JUNE 29, 2000)

         1. Introduction and Purpose. The purpose of this Stock Option Plan is
to advance the interests of Information Resources, Inc. by encouraging and
enabling the acquisition of a larger personal proprietary interest in the
Corporation by Eligible Executives upon whose judgment and keen interest the
Corporation and its Subsidiaries are largely dependent for the successful
conduct of their service and operations. It is anticipated that the acquisition
of such proprietary interest in the Corporation will stimulate the efforts of
such Eligible Executives, on behalf of the Corporation and its Subsidiaries, and
strengthen their desire to remain with the Corporation and its Subsidiaries. It
is also expected that the opportunity to acquire such a proprietary interest
will enable the Corporation and its Subsidiaries to attract desirable candidates
for the Corporation's Board of Directors and executive management.

         2. Definitions. When used in this Plan, unless the context otherwise
requires:

                  (a) "Board of Directors" or "Board" shall mean the Board of
         Directors of Information Resources, Inc. as constituted at any time.

                  (b) "Committee" shall mean the Stock Option Committee, as
         described in Section 3 hereof, appointed by the Board to administer
         this Plan.

                  (c) "Common Stock" means the common stock of the Corporation
         at a par value of $.01, including outstanding shares, treasury shares
         and authorized but unissued shares, or any equity security of the
         Corporation issued in substitution, exchange or lieu of such common
         stock.

                  (d) "Corporation" shall mean Information Resources, Inc.

                  (e) "Eligible Executives" shall mean the directors and
         executive officers of the Corporation or its Subsidiaries who are
         potential recipients of Options pursuant to this Plan, as provided in
         Section 4 herein.

                  (f) "Fair Market Value" on a specified date shall mean (i) the
         average of the bid and asked prices at which one Share is traded on the
         over-the-counter market, as reported on the National Association of
         Securities Dealers Automated Quotation System, but if there are no
         sales on such date, then on the last previous date on which a Share was
         so traded; or (ii) if the foregoing is not applicable, the average of
         the high and low prices at which one Share is traded on the stock
         exchange on which the Common Stock generally has the greatest trading
         volume, but if there are no sales on such date, then on the last
         previous date on which a Share was so traded; or (iii) if neither of
         the above is applicable, the value of a Share as
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         established by the Committee for such date using any reasonable method
         of valuation consistent with Section 422(c)(7) of the Internal Revenue
         Code.

                  (g) "Internal Revenue Code" shall mean the Internal Revenue
         Code of 1986, as amended, or any successor thereto.

                  (h) "Options" shall mean the stock options issued pursuant to
         this Plan.

                  (i) "Plan" shall mean this Information Resources, Inc. 1992
         Executive Stock Option Plan, effective as of the date set forth in
         Section 23 hereof, 1992, and as amended from time to time.

                  (j) "Plan Year" means the calendar year.

                  (k) "Retirement Date" shall mean, the effective date, which
         follows at least four years of continuous employment with the
         Corporation or a subsidiary corporation of the Corporation, of the
         option holder's retirement from the Corporation or a subsidiary
         corporation of the Corporation upon reaching the age of 60 years or, if
         applicable, his or her retirement upon such earlier date as shall be
         permitted under the Corporation's or a subsidiary corporation's
         retirement plan, as the case may be.

                  (l) "Rule 16b-3" means Rule 16b-3 of the General Rules and
         Regulations under the Securities Exchange Act of 1934, as amended from
         time to time, or any successor thereto.

                  (m) "Securities Act of 1933" shall mean the Securities Act of
         1933, as amended from time to time, or any successor thereto.

                  (n) "Securities Exchange Act of 1934" shall mean the
         Securities Exchange Act of 1934, as amended from time to time, or any
         successor thereto.

                  (o) "Share" shall mean a share of Common Stock of the
         Corporation at a par value of $.01.

                  (p) "Subsidiary" shall mean any "subsidiary corporation", as
         such term is defined in Section 424(f) of the Internal Revenue Code.

                  (q) "Voting Power," as of any date, means the total combined
         voting power of all classes of stock of the Corporation or its parent,
         if any, or Subsidiary, as measured for purposes of Section 422(b)(6) of
         the Internal Revenue Code.

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         3. Administration of the Plan.

                  (a) The Committee shall be appointed by the Board of Directors
         and shall consist of at least two members of the Board of Directors,
         who shall each be a "disinterested person" within the meaning of Rule
         16b-3. The Committee shall have the authority, subject to the
         provisions of this Plan, to (i) determine which Eligible Executives
         shall receive Options and the number of Options each Eligible Executive
         shall receive, (ii) grant the Options, (iii) determine the terms and
         conditions of the Options, including, but not limited to, exercise
         dates, limitations on exercise and the price and payment terms, (iv)
         determine the limitation, if any, on the number of Shares acquired
         under an Option which may be sold by the Option holder in any year; (v)
         prescribe the form or forms of the instruments evidencing any Options
         granted under the Plan and of any other instruments required under the
         Plan and to change such forms from time to time, and (vi) administer
         the Plan as provided herein and, in exercising this authority, shall
         establish such rules and procedures as are necessary or advisable to
         administer the Plan.

                  (b) Each member of the Committee shall hold his or her
         position on the Committee until the next regular annual meeting of the
         Board of Directors following his or her designation and until his or
         her successor is designated as a member of the Committee; provided,
         however, that (i) any member of the Committee may be removed at any
         time, with or without cause, by resolution adopted by a majority of the
         Board of Directors and (ii) a member of the Committee may resign from
         the Committee at any time by giving written notice to the President,
         Secretary or Assistant Secretary of the Corporation in person or by
         certified or registered mail, return receipt requested, sent to 150
         North Clinton Street, Chicago, Illinois 60661, and, unless otherwise
         specified therein, such resignation shall take effect upon receipt of
         such written notice. The acceptance of such resignation by the
         President, Secretary or Assistant Secretary of the Corporation shall
         not be necessary for such resignation to be effective. Any vacancy in
         the Committee may be filled by a resolution adopted by a majority of
         the Board of Directors.

                  (c) Each member of the Committee shall receive, annually,
         Options to purchase 2,500 shares of Common Stock. Such Options shall be
         issued on June 15 of each year, beginning in 1992, and, except as
         otherwise provided in this Plan, the exercise price per share of Common
         Stock thereunder shall be equal to the Fair Market Value of one Share
         as of the date of Option issuance. Except as provided in this Section
         3(c), no Options shall be granted to Committee members under this Plan.
         The provisions of this Section 3(c) may not be amended more than once
         every six months, other than to comport with the changes in the
         Internal Revenue Code, the Employee Retirement Income Security Act of
         1974, as amended, and the rules or regulations under such statutes.

         4. Plan Participants. Except as hereinafter provided, the class of
individuals who are potential recipients of Options to be granted under this
Plan ("Eligible Executives") consists of those individuals who are executive
officers or directors of the Corporation or any of its Subsidiaries and are
subject to Section 16 of the Exchange Act. Directors who, at the time of such
Option grants, are

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not also executive officers or employees of the Corporation or its Subsidiaries
shall be Eligible Executives; provided that only Options which the Committee has
designated as non-qualified stock options may be granted to such directors.

         5. Shares of Stock Subject to the Plan. The Committee may, but shall
not be required to, grant Options under the Plan to purchase an aggregate of up
to 2,500,000 Shares, which may be either treasury Shares or authorized but
unissued Shares. The exercise of an Option in any manner shall result in a
decrease in the number of Shares which thereafter may be available under this
Plan, and the amount of such decrease shall be the number of Shares as to which
the Option is exercised. If any such Option expires or is terminated for any
reason, without being exercised in full, the Shares covered by the unexercised
portion of such Option may again be made subject to Options under the Plan.

         6. Listing and Registration of Shares. Each Option shall be subject to
the requirement that, if at any time the Committee shall determine, in its sole
and exclusive discretion, (i) the listing, registration, or qualification of the
Shares covered thereby upon any securities exchange or over-the-counter market
or under any state, federal or foreign law, (ii) the consent or approval of any
government regulatory body or (iii) obtaining an investment intent
representation or other undertaking from the Option holder, is necessary or
desirable as a condition of, or in connection with, the granting of such Option
or the issue or purchase of Shares thereunder, such Option may not be exercised
in whole or in part unless and until such listing, registration, qualification,
consent, approval, representation, or undertaking shall have been effected or
obtained free of any conditions not acceptable to the Committee.

         7. Requirements of Law.

                  (a) In the event the Shares issuable upon the exercise of an
         Option are not registered under the Securities Act of 1933, the
         Corporation shall imprint on the certificate representing such Shares
         the following legend or any other legend which counsel for the
         Corporation considers necessary or advisable to comply with the
         Securities Act of 1933:

                  The shares of stock represented by this certificate have not
                  been registered under the Securities Act of 1933 or under the
                  securities laws of any State and may not be sold or
                  transferred except upon such registration or upon receipt by
                  the Corporation of an opinion of counsel in form and substance
                  satisfactory to the Corporation that registration is not
                  required for such sale or transfer.

                  (b) The Corporation may, but in no event shall be obligated
         to, register any securities covered hereby pursuant to the Securities
         Act of 1933, as now in effect or as hereafter amended, and, in the
         event any Shares are so registered, the Corporation may remove any
         legend on certificates representing such Shares. The Corporation shall
         make reasonable efforts to cause the exercise of an Option or the
         issuance of Shares pursuant thereto to comply with any law or
         regulation of any governmental authority.

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                  (c) Notwithstanding any other provision of this Plan, no
         Option may be granted or exercised pursuant to the provisions of this
         Plan when such Option, or the granting or exercise thereof, may result
         in the violation of any federal or state law, order or regulation.

                  (d) Notwithstanding any other provision of this Plan, any
         provision included herein which is inconsistent with Rule 16b-3 shall
         be inoperative and shall not affect the validity of the Plan.

         8. Grant of Options.

                  (a) Options granted under this Plan may be either
         non-qualified stock options or incentive stock options within the
         meaning of Section 422 of the Internal Revenue Code. Options which are
         not designated as incentive stock options shall not be treated as
         incentive stock options for purposes of this Plan or the Internal
         Revenue Code.

                  (b) Subject to the provisions of this Plan, the Committee may,
         from time to time prior to the termination of the Plan, grant Options
         to Eligible Executives to purchase the number of Shares authorized by
         the Committee, subject to such terms and conditions as the Committee
         may determine in accordance with the provisions herein; provided that,
         if such Option is designated as an incentive stock option, then such
         terms and conditions shall not be inconsistent with Section 422 of the
         Internal Revenue Code. The day on which the Committee approves the
         granting of an Option shall be considered the date on which such Option
         is granted unless the Committee designates a subsequent date as the
         effective date of the grant.

                  (c) The terms and conditions of the Option shall be set forth
         in writing in a certificate or agreement (the "Option Agreement")
         signed by the Option holder and on behalf of the Corporation by the
         President, any Vice President or the Treasurer of the Corporation. The
         Option Agreement shall designate the Option as either an incentive
         stock option or a non-qualified stock option.

                  (d) In no event may an Eligible Executive be granted an Option
         under the Plan in any year in excess of that person's Individual Limit.
         For purposes hereof, the "Individual Limit" is 700,000 shares.

         9. Price. Except with respect to an Option described in Section 3(c)
herein, the exercise price per Share to be purchased pursuant to any Option
shall be fixed by the Committee at the time an Option is granted and may be less
than, equal to, or greater than the Fair Market Value of one Share on the date
such Option is granted; and provided that, if the Option is designated as an
incentive stock option, in no event shall the price be less than the greater of
(i) the Fair Market Value of a Share on the day on which the Option is granted
or (in) if the Option holder owns stock possessing more than 10% of the Voting
Power, the price specified in Section 14 herein.

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         10. Duration of Options. The duration of any Option granted under this
Plan shall be for a period fixed by the Committee, in its sole and exclusive
discretion, but not longer than (i) 10 years from the date upon which the Option
is granted or (ii) in the case of an Option designated as an incentive stock
option where the Option holder owns stock possessing more than 10% of the Voting
Power, the duration specified in Section 14 herein. The period of the Option,
once it is granted, may be reduced only as provided for in Section 17 herein, in
connection with the termination of employment or death of the Option holder, or
in Section 13(a) herein, in the case of less than satisfactory performance.

         11. Amount Exercisable. Except as otherwise provided in this Plan, an
Option granted in accordance with Section 8 herein shall be exercisable by the
Option holder at such rate and times as may be fixed by the Committee at the
time the Option is granted. The partial exercise of an Option or a combination
of such Options shall in no event be for less than 100 Shares, unless a purchase
of fewer Shares would entirely exhaust the Options held by the Option holder;
provided however, that no Option may be exercised in part or in full prior to
the approval of the Plan by a majority vote of the stockholders of the
Corporation, as provided in Section 23 herein.

         12. Method of Exercising Options.

                  (a) An Option shall be exercised by the delivery of a written
         notice duly signed by the Option holder (or the transferee of the
         Option, as permitted herein), together with the Option Agreement and
         either (i) cash, (ii) a certified check payable to the order of the
         Corporation, (iii) outstanding Shares duly endorsed over to the
         Corporation (which Shares shall be valued at their Fair Market Value as
         of the date preceding the day of such exercise) or (iv) any combination
         of such methods of payment which together amount to the full exercise
         price of the Shares purchased pursuant to the exercise of the Option.
         Such payment shall be delivered to the Treasurer, Secretary or
         Assistant Secretary of the Corporation who has been designated for the
         purpose of receiving the same.

                  (b) Within a reasonable time after the exercise of an Option,
         the Corporation shall cause to be delivered to the person entitled
         thereto a certificate for the Shares purchased pursuant to the exercise
         of the Option. If the Option shall have been exercised with respect to
         less than all of the Shares subject to the Option, the Corporation
         shall (i) cause to be delivered to the person entitled thereto a new
         Option Agreement in replacement of the Option Agreement surrendered at
         the time of the exercise of the Option, indicating the number of Shares
         with respect to which the Option remains available for exercise or (ii)
         endorse the original Option Agreement to give effect to the partial
         exercise thereof.

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         13. Limitations on Exercise of Options.

                  (a) Following the grant of an Option, the Committee may, in
         its sole and exclusive discretion, if it determines that the Option
         holder is not satisfactorily performing the duties to which he or she
         was assigned on the date the Option was granted or duties of at least
         equal responsibility, (i) prescribe longer time periods and additional
         requirements with respect to the exercise of an Option which has not
         yet become exercisable and (ii) terminate in whole or in part any
         portion of an Option which has not yet become exercisable. With the
         exception of those Eligible Executives described in Section 4 herein
         who are directors of the Corporation but who are not also executive
         officers of the Corporation or a Subsidiary and, subject to the
         provisions of this Section 13 and Section 17 herein, no Option may be
         exercised unless the Option holder is at the time of such exercise in
         the employ of the Corporation or of a Subsidiary and shall have been
         continuously so employed since the grant of the Option.

                  (b) In no event may an Option be exercised after the
         expiration of its term or after its termination.

                  (c) Notwithstanding any other provision of this Plan, any
         Option granted under this Plan which is designated as an incentive
         stock option shall not be exercisable to the extent that (i) the Fair
         Market Value of the Shares (determined as of the date of Option grant),
         with respect to which such Option (and any other incentive stock option
         granted to the Option holder under this Plan or any other stock option
         plan maintained by the Corporation or any Subsidiary or parent
         corporation) first becomes exercisable in any calendar year, exceeds
         $100,000; and (ii) Section 422(d) of the Internal Revenue Code would
         otherwise preclude such Option from being treated as an incentive stock
         option.

                  (d) No Option designated as an incentive stock option shall be
         exercised by an Eligible Executive until such individual has been in
         the employ of the Corporation for a period of at least three months
         following the date such Option is granted.

         14. Limitations Regarding Ten Percent Stockholders. No Option which is
designated as an incentive stock option may be granted under this Plan to any
Eligible Executive who, at the time the Option is granted, owns, or is
considered to own, within the meaning of Section 422 of the Internal Revenue
Code, Shares possessing more than 10% of the Voting Power, unless (i) the
exercise price under such Option is at least 110% of the Fair Market Value of a
Share on the date such Option is granted and (ii) the duration of such Option is
no more than five years.

         15. Option Holder Not a Stockholder. An Option holder, or his or her
legal representative, legatees or distributees, as the case may be
("Successor"), shall not be deemed to be the holder of Common Stock or to have
any of the rights of a stockholder with respect to any Shares subject to such
Option, unless and until (i) the Option shall have been exercised pursuant to
the terms thereof, (ii) the Corporation shall have issued and delivered stock
certificates for such Shares to the Option holder or his or her Successor, and
(iii) the Option holder's or his or her Successor's name shall have been entered
as a stockholder of record on the books of the Corporation. Thereupon, the

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Option holder or his or her Successor shall have full voting, dividend and other
ownership rights with respect to such Shares; provided, however, that, except as
otherwise provided in Section 19 herein, no adjustment for dividends or
otherwise shall be made if the Corporation's record date is prior to the
issuance of such stock certificate.

         16. Non-Transferability of Options. Options and all rights thereunder
shall be non-transferable and non-assignable by the Option holder thereof
otherwise than by will or the laws of descent and distribution and, during the
Option holder's lifetime, shall be exercisable only by the Option holder or,
except as prohibited under Internal Revenue Code Section 422 with respect to an
Option designated as an incentive stock option, by his or her legal
representative. Except as permitted by the preceding sentence, no Option granted
under the Plan or any of the rights and privileges thereby conferred shall be
transferred, assigned, pledged, or hypothecated in any way, whether by operation
of law or otherwise, and no such Option, right, or privilege shall be subject to
execution, attachment or similar process. Upon any attempt so to transfer,
assign, pledge, hypothecate, or otherwise dispose of the Option, or of any right
or privilege conferred thereby, contrary to the provisions hereof, or upon the
levy of any attachment or similar process upon such Option, right or privilege,
the Option and such rights and privileges shall immediately become null and
void.

         17. Effect of Termination of Employment, Death, Disability or
Retirement of Option Holder.

                  (a) Except as otherwise provided herein or except as otherwise
         set forth in an agreement authorized by the Committee or the Board of
         Directors, all Options granted hereunder shall terminate upon the
         earlier of the date of the expiration of such Options or the date one
         year after termination of the employment or directorship relationship
         between the Corporation or a Subsidiary and the Option holder, provided
         that the stock Option Agreement may provide for a shorter time period
         in cases other than termination of employment or directorship due to
         death or disability, and, to the extent such Options are otherwise
         exercisable within the provisions of this Plan or of the Option
         Agreement, may be exercised in whole or in part during such one year
         period, subject to the terms and conditions of the Plan and of the
         Option Agreement; provided, however, that in the event of the
         termination of employment of an Option holder by reason of the Option
         holder's retirement at his or her Retirement Date, all Options granted
         hereunder to the Option holder shall terminate upon the earlier of the
         date of expiration of such Options or the date three years after such
         retirement and those Options which have vested at his or her Retirement
         Date may be exercised in whole or in part during such three year
         period, subject to the terms and conditions of the Plan and of the
         Option Agreement. In the event of the termination of employment or
         directorship of an Option holder by reason of the Option holder's death
         or disability, but not in the event of other termination of employment
         or directorship, all Options held by the Option holder shall become
         immediately exercisable in full. For purposes of this Plan,
         "disability" shall be defined in the same manner as such term is
         defined in Section 22(e)(3) of the Internal Revenue Code.

                  (b) The Committee, in its sole discretion, shall determine
         whether the Option holder's authorized leave of absence from his or her
         employment from the Corporation or a

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         Subsidiary or absence on military or government service shall
         constitute termination, severance or interruption of employment by the
         Option holder, for purpose of this Section 17, except that, in the case
         of an Option designated as an incentive stock option, the determination
         by the Committee shall not be inconsistent with the characterization of
         such leave of absence as being (or not being) an interruption of
         employment for purposes of Internal Revenue Code Section 422. The
         transfer of an Option holder from the employment of the Corporation to
         a Subsidiary, or vice versa, or from one Subsidiary to another, shall
         not be deemed to constitute a termination of employment for purposes of
         this Plan.

         18. Disposition of Shares. No Option or the Shares issued pursuant to
the exercise of an Option shall be disposed of, within the meaning of Rule
16b-3, until six months after the date such Option was granted.

         19. Adjustment of Shares. In the event of a capital adjustment
resulting from a stock dividend, stock split, reorganization, merger,
consolidation, or a combination or exchange of Shares, the number of Shares
subject to issuance under the Plan and subject to issuance upon the exercise of
Options granted or to be granted under the Plan shall be adjusted in a manner
consistent with such capital adjustment. In addition, the price of any Shares
under the Options shall be adjusted so that there will be no change in the
aggregate purchase price payable upon the exercise of any such Option. The
Corporation shall not be required to issue fractional Shares pursuant to this
Plan. Any fractional Shares resulting from appropriate adjustments made by the
Committee in accordance with this Section 19 shall be eliminated from the
respective Options, and no adjustments shall be made for cash, dividends or the
issuance to the stockholder of rights to subscribe for additional Common Stock
or other equity securities of the Corporation.

         20. Amendment of the Plan. Except as hereinafter provided, the Board of
Directors may, at any time and from time to time, modify or amend the Plan;
provided, however, that no such modification or amendment shall (i) increase or
decrease the number of Shares issuable under the Plan or under any Option or the
exercise price associated with such Option, with the exception of an increase or
decrease resulting from a stock split, stock dividend or any other increase or
decrease as provided in Section 19 herein, (ii) change the class of individuals
to whom Options may be granted, or (iii) extend the period or periods during
which Options may be granted or exercised, without the approval of the
stockholders of the Corporation within 12 months of such modification or
amendment. In no event shall such modification or amendment of the Plan affect
an Option holder's rights with respect to an Option granted to the Option holder
without his or her consent.

         21. Employment Obligation. Nothing contained herein or in the Option
Agreement shall be construed to confer on any Eligible Executive any right to
continue in the employ of the Corporation or its Subsidiaries or derogate from
any right of the Corporation or its Subsidiaries to request, in its sole and
exclusive discretion, the retirement, resignation or discharge of such Eligible
Executive, at any time, with or without cause.

         22. Applicability of Plan to Outstanding Stock Options. This Plan shall
not affect the terms and conditions of any stock options heretofore granted to
any employee of the Corporation or

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its Subsidiaries pursuant to any other plan of the Corporation or its
Subsidiary, including, without limitation, the Corporation's 1982 or 1992
Incentive Stock Option Plan and Non-qualified Stock Option Plan, nor shall it
affect any of the rights of any employee of the Corporation or its Subsidiaries
to whom such stock options were granted.

         23. Effective Date of the Plan. This Plan is conditioned upon its
approval by the stockholders of the Corporation on or before June 30, 1992,
pursuant to the affirmative vote of the holders of a majority of the outstanding
Shares of the Corporation's voting stock, either in person, by proxy or by
consent; except that, prior to or following such approval of the Plan by the
stockholders of the Corporation, this Plan shall be adopted and approved by the
Board of Directors or the Executive Committee of the Board of Directors to
permit the grant of Options. Notwithstanding any other provision of this Plan,
in the event that this Plan is not approved by the stockholders of the
Corporation as aforesaid, this Plan and any Options granted hereunder shall be
void and of no force or effect.

         24. Expiration and Termination of the Plan. The Plan shall remain in
full force and effect until the close of business on May 27, 2002, at which time
the right to grant Options under the Plan shall automatically terminate. Any
Options granted before the termination of the right to grant Options under the
Plan shall continue to be governed thereafter by the terms of the Plan. No
Option shall be granted pursuant to the Plan after 10 years from the effective
date of the Plan.

         25. Severability. If any provision herein shall be held unlawful or
otherwise invalid or unenforceable in whole or in part, such unlawfulness,
invalidity or unenforceability shall not affect any other provision of the Plan
or part thereof, each of which shall remain in full force and effect. If the
making of any payment or issuance required under the Plan shall be held unlawful
or otherwise invalid or unenforceable, such unlawfulness, invalidity or
unenforceability shall not prevent any other payment or issuance from being made
under the Plan, and if the making of any such payment or issuance in full, as
required under the Plan, would be unlawful or otherwise invalid or
unenforceable, then such unlawfulness, invalidity or unenforceability shall not
prevent such payment or issuance from being made in part, to the extent that it
would not be unlawful, invalid, or unenforceable, and the maximum payment or
issuance that would not be unlawful, invalid or unenforceable shall be made
under the Plan.

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         26. Governing Law. The Plan and all determinations made and actions
taken hereunder, to the extent not otherwise governed by the Code or the laws of
the United States of America, shall be governed by the laws of the State of
Illinois and construed accordingly.

                                             INFORMATION RESOURCES, INC.

                                             By:   /s/ JOSEPH P. DURRETT
                                                -------------------------------
                                                   Joseph P. Durrett, Chairman

                                       11<PAGE>   1
                           INFORMATION RESOURCES, INC.
                     EMPLOYEE NONQUALIFIED STOCK OPTION PLAN
                      (AS AMENDED EFFECTIVE JUNE 29, 2000)

         1. Introduction and Purpose. The purpose of this Employee Nonqualified
Stock Option Plan is to advance the interests of Information Resources, Inc. by
encouraging and enabling the acquisition of a personal proprietary interest in
the Corporation by Eligible Employees upon whose efforts and interest the
Corporation and its Subsidiaries are largely dependent for the successful
conduct of its operations. It is anticipated that the acquisition of such
proprietary interest in the Corporation will stimulate the efforts of such
Eligible Employees, on behalf of the Corporation and its Subsidiaries, and
strengthen their desire to remain with the Corporation and its Subsidiaries. It
is also expected that the opportunity to acquire such a proprietary interest
will enable the Corporation and its Subsidiaries to attract key personnel of
outstanding abilities. This plan replaces the Information Resources, Inc.
Nonqualified Stock Option Plan adopted effective January 1, 1984.

         2. Definitions. When used in this Plan, unless the context otherwise
requires:

                  a.       "Board of Directors" or "Board" shall mean the Board
                           of Directors of Information Resources, Inc. as
                           constituted at any time.

                  b.       "Committee" shall mean the Executive Committee of the
                           Board, as constituted at any time, acting as the
                           Stock Option Plan Committee, under this Plan.

                  c.       "Common Stock" means the common stock of the
                           Corporation at a par value of $.01, including
                           outstanding shares, treasury shares and authorized
                           but unissued shares, or any equity security of the
                           Corporation issued in substitution, exchange or lieu
                           of such common stock.

                  d.       "Corporation" shall mean Information Resources, Inc.

                  e.       "Eligible Employees" shall mean the employees of and
                           consultants to the Corporation or its Subsidiaries
                           who are potential recipients of Options pursuant to
                           this Plan, as provided in Section 4 herein.

                  f.       "Fair Market Value" on a specified date shall mean
                           (i) the closing price at which one Share is traded on
                           the over-the-counter market, as reported on the
                           National Association of Securities Dealers Automated
                           Quotation System, but if there are no sales on such
                           date, then on the last previous date on which a Share
                           was so traded; or (ii) if the foregoing is not
                           applicable, the average of the high and low prices at
                           which one Share is traded on the stock exchange on
                           which the Common Stock generally has the greatest
                           trading volume, but if there are no sales on such
                           date, then on the last previous date on which a Share
                           was so traded; or (iii) if neither of the above is
                           applicable, the value of a Share as established by
                           the Committee for such date using any reasonable
                           method of valuation.
<PAGE>   2

                  g.       "Internal Revenue Code" shall mean the Internal
                           Revenue Code of 1986, as amended, or any successor
                           thereto.

                  h.       "Options" shall mean the stock options issued
                           pursuant to this Plan.

                  i.       "Plan" shall mean this Information Resources, Inc.
                           Employee Nonqualified Stock Option Plan, effective as
                           of the date set forth in Section 21 hereof and as
                           amended from time to time.

                  j.       "Retirement Date" shall mean, the effective date,
                           which follows at least four years of continuous
                           employment with the Corporation or a subsidiary
                           corporation of the Corporation, of the option
                           holder's retirement from the Corporation or a
                           subsidiary corporation of the Corporation upon
                           reaching the age of 60 years or, if applicable, his
                           or her retirement upon such earlier date as shall be
                           permitted under the Corporation's or a subsidiary
                           corporation's retirement plan, as the case may be.

                  k.       "Securities Act of 1933" shall mean the Securities
                           Act of 1933, as amended from time to time, or any
                           successor thereto.

                  l.       "Securities Exchange Act of 1934" shall mean the
                           Securities Exchange Act of 1934, as amended from time
                           to time, or any successor thereto.

                  m.       "Share" shall mean a share of Common Stock of the
                           Corporation at a par value of $.01.

                  n.       "Subsidiary" shall mean any subsidiary corporation
                           of the Corporation or any other entity in which the
                           Corporation holds an ownership interest.

         3.       Administration of the Plan.

                  a. The Plan shall be administered by the Stock Option Plan
Committee, which shall be the Executive Committee of the Board constituted as
such. The Committee shall have the authority, subject to the provisions of this
Plan, to (i) grant Options under the Plan, (ii) determine which Eligible
Employees shall receive Options and the number of Options each Eligible Employee
shall receive, (iii) determine the terms and conditions of the Options,
including, but not limited to, exercise dates, limitations on exercise and the
price and payment terms, (iv) determine the limitation, if any, on the number of
Shares acquired under an Option which may be sold by the Option holder in any
year, (v) prescribe the form or forms of the instruments evidencing any Options
granted under the Plan and of any other instruments required under the Plan and
to change such forms from time to time, and (vi) administer the Plan as provided
herein and, in exercising this authority, establish such rules and procedures as
are necessary or advisable to administer the Plan.

                                       2
<PAGE>   3
         4. Plan Participants. Except as hereinafter provided, the class of
individuals who are potential recipients of Options to be granted under this
Plan ("Eligible Employees") consists of those individuals who are (i) employees
of or consultants to the Corporation or any of its Subsidiaries and (ii) who are
not subject to Section 16 of the Securities Exchange Act of 1934.

         5. Shares of Stock Subject to the Plan. The Committee may, but shall
not be required to, grant Options under the Plan to purchase an aggregate of up
to 3,000,000 Shares, which may be either treasury Shares or authorized but
unissued Shares. The exercise of an Option in any manner shall result in a
decrease in the number of Shares which thereafter may be available under this
Plan, and the amount of such decrease shall be the number of Shares as to which
the Option is exercised. If any such Option expires or is terminated for any
reason, without being exercised in full, the Shares covered by the unexercised
portion of such Option may again be made subject to Options under the Plan.

         6. Listing and Registration of Shares. Each Option shall be subject to
the requirement that, if at any time the Committee shall determine, in its sole
and exclusive discretion, (i) the listing, registration, or qualification of the
Shares covered thereby upon any securities exchange or over-the-counter market
or under any state, federal or foreign law, (ii) the consent or approval of any
government regulatory body or (iii) obtaining an investment intent
representation or other undertaking from the Option holder, is necessary or
desirable as a condition of, or in connection with, the granting of such Option
or the issue or purchase of Shares thereunder, such Option may not be exercised
in whole or in part unless and until such listing, registration, qualification,
consent, approval, representation, or undertaking shall have been effected or
obtained free of any conditions not acceptable to the Committee.

         7.       Requirements of Law.

                  a. In the event the Shares issuable upon the exercise of an
Option are not registered under the Securities Act of 1933, the Corporation
shall imprint on the certificate representing such Shares the following legend
or any other legend which counsel for the Corporation considers necessary or
advisable to comply with the Securities Act of 1933:

                  The shares of stock represented by this certificate have not
                  been registered under the Securities Act of 1933 or under the
                  securities laws of any State and may not be sold or
                  transferred except upon such registration or upon receipt by
                  the Corporation of an opinion of counsel in form and substance
                  satisfactory to the Corporation that registration is not
                  required for such sale or transfer.

                  b. The Corporation may, but in no event shall be obligated to,
register any securities covered hereby pursuant to the Securities Act of 1933,
as now in effect or as hereafter amended, and, in the event any Shares are so
registered, the Corporation may remove any legend on certificates representing
such Shares. The Corporation shall make reasonable efforts to cause the

                                       3
<PAGE>   4
exercise of an Option or the issuance of Shares pursuant thereto to comply with
any law or regulation of any governmental authority.

                  c. Notwithstanding any other provision of this Plan, no Option
may be granted or exercised pursuant to the provisions of this Plan when such
Option, or the granting or exercise thereof, may result in the violation of any
federal or state law, order or regulation.

         8.       Grant of Options.

                  a. Subject to the provisions of this Plan, the Committee may,
from time to time prior to the termination of the Plan, grant Options to those
Eligible Employees whose efforts may materially affect the profitability and
growth of the Corporation, to purchase the number of Shares authorized by the
Committee, subject to such terms and conditions as the Committee may determine
in accordance with the provisions herein. The day on which the Committee
approves the granting of an Option shall be considered the date on which such
Option is granted unless the Committee designates a subsequent date as the
effective date of the grant.

                  b. The terms and conditions of the Option shall be set forth
in writing in a certificate or agreement (the "Option Agreement") signed by the
Option holder and on behalf of the Corporation by the Chief Executive Officer,
President, any Vice President or the Treasurer of the Corporation.

         9. Price. The exercise price per Share to be purchased pursuant to any
Option shall be fixed by the Committee at the time an Option is granted and may
be less than, equal to, or greater than the Fair Market Value of one Share on
the date such Option is granted.

         10. Duration of Options. The duration of any Option granted under this
Plan shall be for a period fixed by the Committee, in its sole and exclusive
discretion, but not longer than ten (10) years from the date upon which the
Option is granted. The period of the Option, once it is granted, may be reduced
only as provided for in Section 16 herein, in connection with the termination of
employment or death of the Option holder, or in Section 13(a) herein, in the
case of less than satisfactory performance.

         11. Amount Exercisable. Except as otherwise provided in this Plan, an
Option granted in accordance with Section 8 herein shall be exercisable by the
Option holder at such rate and times as may be fixed by the Committee at the
time the Option is granted. The partial exercise of an Option or a combination
of such Options shall in no event be for less than one hundred (100) Shares,
unless a purchase of fewer Shares would entirely exhaust the Options held by the
Option holder.

         12.      Method of Exercising Options.

                  a. An Option shall be exercised by the delivery of a written
notice duly signed by the Option holder (or the transferee of the Option, as
permitted herein), together with the Option Agreement, and either (i) cash, (ii)
a certified check payable to the order of the Corporation, (iii)

                                       4
<PAGE>   5
outstanding Shares duly endorsed over to the Corporation which have been
previously owned by the Option holder for a period of at least six months (such
Shares shall be valued at their Fair Market Value as of the date preceding the
day of such exercise), (iv) any combination of such methods of payment which
together amount to the full exercise price of the Shares purchased pursuant to
the exercise of the Option, (v) delivery of a properly executed exercise notice
with irrevocable instructions to the broker to promptly pay to the Corporation
the amount of proceeds from the sale of Shares acquired upon exercise necessary
to satisfy the exercise price, or (vi) any other method of payment provided for
in the Option Agreement. Such payment shall be delivered to the Treasurer,
Secretary, Assistant Secretary or any other officer or employee of the
Corporation who has been designated by the Committee for the purpose of
receiving the same.

                  b. Within a reasonable time after the exercise of an Option,
the Corporation shall cause to be delivered to the person entitled thereto a
certificate for the Shares purchased pursuant to the exercise of the Option. If
the Option shall have been exercised with respect to less than all of the Shares
subject to the Option, the Option holder may request the Corporation to (i)
cause a new Option Agreement to be issued in replacement of the Option Agreement
surrendered at the time of the exercise of the Option, indicating the number of
Shares with respect to which the Option remains available for exercise or (ii)
endorse the original Option Agreement to give effect to the partial exercise
thereof; provided, however, that if no such request is made, then the number of
Shares available for exercise shall be determined by the Committee in its sole
and exclusive discretion.

         13.      Limitations on Exercise of Options.

                  a. Following the grant of an Option, the Committee may, in its
sole and exclusive discretion, if it determines that the Option holder is not
satisfactorily performing the duties to which he or she is currently assigned
(or the consulting services currently contracted for) or duties of at least
equal responsibility, (i) prescribe longer time periods and additional
requirements with respect to the exercise of an Option which has not yet become
exercisable and/or (ii) terminate in whole or in part any portion of an Option
which has not yet become exercisable. Subject to the provisions of this Section
13 and Section 16 herein, no Option granted to an Eligible Employee may be
exercised unless the Option holder is at the time of such exercise in the employ
of the Corporation or of a Subsidiary as an employee or consultant thereof and
shall have been continuously so employed since the grant of the Option.

                  b. In no event may an Option be exercised after the expiration
of its term or after its termination.

         14. Option Holder Not a Stockholder. An Option holder, or his or her
legal representative, legatees or distributees, as the case may be
("Successor"), shall not be deemed to be the holder of Common Stock or to have
any of the rights of a stockholder with respect to any Shares subject to such
Option, unless and until (i) the Option shall have been exercised pursuant to
the terms thereof, (ii) the Corporation shall have issued and delivered stock
certificates for such Shares to the Option holder or his or her Successor, and
(iii) the Option holder's or his or her Successor's name shall have been entered
as a stockholder of record on the books of the Corporation. Thereupon, the

                                       5
<PAGE>   6
Option holder or his or her Successor shall have full voting, dividend and other
ownership rights with respect to such Shares; provided, however, that, except as
otherwise provided in Section 19 herein, no adjustment for dividends or
otherwise shall be made if the Corporation's record date is prior to the
issuance of such stock certificate.

         15. Non-Transferability of Options. Options and all rights thereunder
shall be non-transferable and non-assignable by the Option holder thereof
otherwise than by will or the laws of descent and distribution and, during the
Option holder's lifetime, shall be exercisable only by the Option holder or by
his or her legal representative. Except as permitted by the preceding sentence,
no Option granted under the Plan or any of the rights and privileges thereby
conferred shall be transferred, assigned, pledged, or hypothecated in any way,
whether by operation of law or otherwise, and no such Option, right, or
privilege shall be subject to execution, attachment or similar process. Upon any
attempt so to transfer, assign, pledge, hypothecate, or otherwise dispose of the
Option, or of any right or privilege conferred thereby, contrary to the
provisions hereof, or upon the levy of any attachment or similar process upon
such Option, right or privilege, the Option shall terminate and such rights and
privileges shall immediately become null and void.

         16.      Effect of Termination of Employment, Death, Disability or
                  Retirement of Option Holder.

                  a. Except as otherwise provided herein or in the Option
Agreement or except as otherwise provided by the Committee, all Options granted
hereunder shall terminate upon the earlier of the date of (i) the expiration of
such Options or (ii) 30 days after termination of the employment or consulting
relationship (for any reason other than the Option holder's death, disability or
retirement) between the Corporation or a Subsidiary and the Option holder. In
the event of termination of the employment or consulting relationship due to
death or disability, Options may be exercised until the earlier of (i) the date
of the expiration of the Option Term or (ii) one year after such termination. In
the event of termination of the employment or consulting relationship due to
retirement, Options may be exercised until the earlier of (i) the date of the
expiration of the Option Term or (ii) three years after the Option holder's
Retirement Date; provided, however, that in the event of an Option holder's
death within three years after his or her Retirement Date, Options may be
exercised within one year of the date of such death. For purposes of this Plan,
"disability" shall be defined in the same manner as such term is defined in
Section 22(e)(3) of the Internal Revenue Code.

                  b. Subject to the terms and conditions of the Plan and of the
Option Agreement, in the event of the termination of the employment or
consulting relationship between and Corporation or a Subsidiary and an Option
holder by reason of the Option holder's death or disability from the Corporation
or a Subsidiary, all Options held by the Option holder shall become immediately
exercisable in full.

                  c. Subject to applicable federal and state law, the Committee,
in its sole and exclusive discretion, shall determine whether the Option
holder's authorized leave of absence from his or her employment with or
consulting obligations to the Corporation or a Subsidiary or absence

                                       6
<PAGE>   7
on military or government service shall constitute termination, severance or
interruption of such employment or consulting obligations by the Option holder
for purpose of this Section 16. The transfer of an Option holder from the
employment with or consulting obligations to the Corporation to a Subsidiary, or
vice versa, or from one Subsidiary to another, shall not be deemed to constitute
a termination of employment or consulting obligations for purposes of this Plan.

         17. Adjustment of Shares. In the event of a capital adjustment
resulting from a stock dividend, stock split, reorganization, merger,
consolidation, or a combination or exchange of Shares, the number of Shares
subject to issuance under the Plan and subject to issuance upon the exercise of
Options granted or to be granted under the Plan shall be adjusted in a manner
consistent with such capital adjustment. In addition, the price of any Shares
under the Options shall be adjusted so that there will be no change in the
aggregate purchase price payable upon the exercise of any such Option. The
Corporation shall not be required to issue fractional Shares pursuant to this
Plan. Any fractional Shares resulting from appropriate adjustments made by the
Committee in accordance with this Section 17 shall be eliminated from the
respective Options, and no adjustments shall be made for cash, dividends or the
issuance to the stockholder of rights to subscribe for additional Common Stock
or other equity securities of the Corporation.

         18. Amendment of the Plan. Except as hereinafter provided, the Board of
Directors may terminate the Plan at any time or from time to time may modify or
amend the Plan. In no event shall such termination, modification or amendment of
the Plan adversely affect an Option holder's rights with respect to an Option
which is exercisable as of the date of such termination, modification or
amendment without the Option holder's consent.

         19. Employment Obligation. Nothing contained herein or in the Option
Agreement shall be construed to confer on any Eligible Executive any right to
continue in the employ of the Corporation or its Subsidiaries as an employee or
consultant thereof, or derogate from any right of the Corporation or its
Subsidiaries to request, in its sole and exclusive discretion, the retirement,
resignation or discharge of such Eligible Executive, at any time, with or
without cause.

         20. Applicability of Plan to Outstanding Stock Options. This Plan shall
govern stock options issued under the former Information Resources, Inc.
Non-Qualified Stock Option Plan (the "Old Non-qualified Plan") to the extent the
terms of this Plan do not adversely affect the terms and conditions of any stock
options granted to any employee of or consultant to the Corporation or its
Subsidiaries pursuant to the Old Non-qualified Plan. Except as provided in the
foregoing sentence, this Plan shall not affect the terms and conditions of any
stock options heretofore or hereafter granted to any employee of or consultant
to the Corporation or its Subsidiaries pursuant to any other plan of the
Corporation or its Subsidiary, including, without limitation, the Corporation's
1982 or 1992 Incentive Stock Option Plans and the 1992 Executive Stock Option
Plan, nor shall it affect any of the rights of any employee of or consultant to
the Corporation or its Subsidiaries to whom such stock options were granted.

                                       7
<PAGE>   8

         21. Effective Date of the Plan. This Plan shall become effective as of
January 1, 1994, upon the adoption and approval by the Board of Directors or the
Executive Committee of the Board of Directors of the Plan.

         22. Expiration and Termination of the Plan. The Plan shall remain in
full force and effect until the close of business on December 31, 2003, at which
time the right to grant Options under the Plan shall automatically terminate.
Any Options granted before the termination of the right to grant Options under
the Plan shall continue to be governed thereafter by the terms of the Plan. No
Option shall be granted pursuant to the Plan after ten (10) years from the
effective date of the Plan.

         23. Income Tax Withholding. If the Corporation or its Subsidiaries
shall be required to withhold any amounts by reason of federal, state, local or
foreign tax laws, rules or regulations in respect of the grant of an Option or
the issuance of Shares pursuant to the exercise of an Option, the Option holder
shall, at the request of the Corporation, be required to promptly pay to or to
make available to the Corporation or its Subsidiaries sufficient funds to
satisfy such withholding obligations or, if Shares issued pursuant to the
exercise of an Option are immediately sold through a broker in a cash-less
exercise, the Option holder shall deliver to the Corporation a properly executed
exercise notice with irrevocable instructions to the broker to promptly pay to
the Corporation the amount of sales proceeds from the sale of such Shares
necessary to satisfy the withholding requirement. If the Option holder fails to
satisfy such requirement, the Corporation or the affected Subsidiaries shall be
entitled to deduct and withhold cash in the amount of such withholding
obligation from any funds due or to become due from the Corporation or its
Subsidiaries to the Option holder, including but not limited to salary and bonus
payments, reimbursement of expenses advanced and payments for consulting
services. The Corporation and its Subsidiaries shall be entitled to take and
authorize such steps as it may deem advisable in order to assure its receipt of
such funds from the Option holder or from funds or property due or payable to or
to become due or payable to the Option holder from any person.

         24. Severability. If any provision herein shall be held unlawful or
otherwise invalid or unenforceable in whole or in part, such unlawfulness,
invalidity or unenforceability shall not affect any other provision of the Plan
or part thereof, each of which shall remain in full force and effect. If the
making of any payment or issuance required under the Plan shall be held unlawful
or otherwise invalid or unenforceable, such unlawfulness, invalidity or
unenforceability shall not prevent any other payment or issuance from being made
under the Plan, and if the making of any such payment or issuance in full, as
required under the Plan, would be unlawful or otherwise invalid or
unenforceable, then such unlawfulness, invalidity or unenforceability shall not
prevent such payment or issuance from being made in part, to the extent that it
would not be unlawful, invalid, or unenforceable, and the maximum payment or
issuance that would not be unlawful, invalid or unenforceable shall be made
under the Plan.

         25. Governing Law. The Plan and all determinations made and actions
taken hereunder, to the extent not otherwise governed by the Internal Revenue
Code or the laws of the United States of America, shall be governed by the laws
of the State of Illinois and construed accordingly.

                                       8
<PAGE>   9

                                        INFORMATION RESOURCES, INC.

                                        By: /s/ Joseph P. Durrett
                                            -----------------------------------
                                                Joseph P. Durrett, Chairman

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