Document:

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                                                                   Exhibit 10.2

                                    AGREEMENT

        THIS AGREEMENT (this "AGREEMENT") is made and entered into as of
____________, 2000 (the "AMENDMENT DATE") by and between HA-LO INDUSTRIES, INC.,
a Delaware corporation ("HA-LO"), and LINDEN D. NELSON ("NELSON").

        WHEREAS, HA-LO and Nelson have previously entered into an Employment
Agreement, dated as of January 3, 1997 (the "EMPLOYMENT AGREEMENT"); and

        WHEREAS, the parties wish to amend certain provisions of the Employment
Agreement.

        NOW, THEREFORE, in consideration of the foregoing, the parties hereto
agree as follows:

        1.    DEFINED TERMS. Each of the above recitals are incorporated in the
Amendment and are binding upon the parties hereof. Capitalized terms used herein
shall have the meaning set forth in Employment Agreement unless otherwise
defined herein.

        2.    AMENDMENT NO. 1 TO EMPLOYMENT AGREEMENT. The Employment Agreement
shall be amended as follows (and, with respect to such amendments, this
Agreement may be referenced as Amendment No. 1 to Employment Agreement):

        (a)   Effective January 1, 2001, Section 2 of the Employment Agreement
shall be restated in its entirety as follows:

              "CONSULTING SERVICES. HA-LO hereby engages Nelson as a consultant
              to HA-LO, and Nelson hereby accepts such engagement as a
              consultant, all on the terms and conditions set forth herein.
              Effective January 1, 2001, the employer-employee status of Nelson
              and HA-LO, or any subsidiary of HA-LO shall cease and the sole
              relationship of HA-LO (and any of its subsidiar(ies) and Nelson
              shall be that of an independent contractor."

        (b)   Section 3 of the Employment Agreement shall be restated in its
entirety as follows:

              "TERM. Subject to the provisions for earlier termination
              hereinafter provided, the term of this Agreement shall continue
              through December 31, 2003 (the "Term")."

        (c)   Section 4 of the Employment Agreement shall be restated in its
entirety as follows:

              "DUTIES OF NELSON. Nelson shall perform such duties and consulting
              services commensurate with his experience as shall be assigned to
              him from time to time

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              by the Board of Directors of HA-LO. Nelson hereby acknowledges
              that he retains no actual or apparent authority to bind HA-LO or
              any of its subsidiaries except as expressly granted by HA-LO's
              Board of Directors. Notwithstanding the foregoing, HA-LO hereby
              permits Nelson to serve as the Chief Executive Officer of identify
              Licensing Management, LLC, a Delaware limited liability company
              (the "Joint Venture") formed in accordance with that certain
              Limited Liability Company Agreement between HA-LO and Ford Motor
              Company (the "LLC Agreement"), and his rendition of services to
              the Joint Venture shall not be a violation of Sections 8 or 9(i)
              of the Employment Agreement so long as such rendition is in
              compliance with the LLC Agreement."

        (d)   Effective January 1, 2001, Section 5(a) of the Employment
Agreement shall be restated in its entirety as follows:

              "(a) BASE REMUNERATION. HA-LO shall compensate Nelson at an annual
              rate of One Hundred Thousand Dollars ($100,000) per year, payable
              monthly, on the last day of each calendar month or upon such other
              frequency as the parties hereto shall agree ("Base Remuneration")
              while this Agreement is in effect."

        (e)   Section 5(b) of the Employment Agreement shall be restated in
its entirety as follows:

              "(b) ADDITIONAL OPTIONS. On or prior to the Amendment Date, Nelson
              shall receive, pursuant to the HA-LO Industries, Inc. 1997 Stock
              Plan (Amended and Restated) (or a successor or similar plan
              thereof) (the "Stock Plan"), options to purchase two hundred and
              fifty thousand (250,000) shares of the Common Stock of HA-LO. The
              exercise price of such options shall be equal to $3.00 per share
              of common stock. The options shall be fully vested upon grant.
              Subject to the terms of the Stock Plan, the options granted
              pursuant to this subparagraph (a) shall terminate ten (10) years
              from the date of grant. The options shall be non-transferable
              (other than by will or otherwise upon death). During Nelson's
              lifetime, the options may be exercised only by Nelson.

        (f)   Section 5(c) of the Employment Agreement shall be deleted in its
entirety.

        (g)   The covenants set forth in Sections 8 (Non-Solicitation Covenant)
and 9 (Non-Competition Covenant) of the Employment Agreement shall have no
further application after December 31, 2003.

        (h)   Except as otherwise provided herein, the terms and provisions of
the Employment Agreement shall remain in full force and effect.

        3.    BINDING AGREEMENT. This Agreement shall be binding upon the
parties, their heirs, successors, personal representatives and assigns. HA-LO
may assign this Agreement to any successor in interest to the business, or part
thereof, of HA-LO. Nelson may not assign any of his obligations or duties
hereunder.

                                    2
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        4.    CONTROLLING LAW AND JURISDICTION. This Agreement shall be governed
by and interpreted and construed according to the laws of the State of Illinois.
Nelson hereby consents to the jurisdiction of the state and federal courts in
Illinois in the event that any disputes arise under this Agreement.

        5.    ENTIRE AGREEMENT. This Agreement, together with the Employment
Agreement, contain the entire agreement of the parties hereto with regard to the
subject matter hereof, and may not be changed orally, but only by an agreement
in writing signed by the parties hereto.

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date and year first above written.

HA-LO INDUSTRIES, INC.

By:
   -----------------------------------------       -----------------------------
Its:                                               Linden D. Nelson
    ----------------------------------------

                                    3<PAGE>

                                                                   Exhibit 10.3

                                                                   EXHIBIT B

                                    AGREEMENT

        THIS AGREEMENT (this "AGREEMENT") is made and entered into as of March
21, 2001 (the "EFFECTIVE DATE") by and between HA-LO INDUSTRIES, INC., a
Delaware corporation ("HA-LO"), FORD MOTOR COMPANY, a Delaware corporation
("FORD"), Linden Nelson or a consortium of financial investors led by him
(collectively, "Nelson") and iDentify LICENSING MANAGEMENT, LLC, a Delaware
limited liability company (the "LLC").

        WHEREAS, the members of the LLC have entered into that certain Amended
and Restated Limited Liability Company Agreement, dated as of November 3, 2000
(as amended and restated, the "LLC Agreement) (capitalized terms used herein
shall have the meaning set forth in the LLC Agreement unless otherwise defined
herein);

        WHEREAS, Ford's consent is required for the transfer of any Membership
Interest in the LLC;

        WHEREAS, concurrently with the execution hereof, HA-LO has transferred
its Membership Interest in the LLC to Nelson;

        WHEREAS, Ford is a Member of the LLC and desires certain changes to the
LLC Agreement to reflect the change in ownership from HA-LO to Nelson;

        WHEREAS, the parties hereto desire that certain agreements and covenants
set forth in the LLC Agreement survive HA-LO's transfer of its Membership
Interest upon the terms and subject to the conditions contained herein.

        NOW, THEREFORE, in consideration of the mutual covenants and conditions
hereinafter set forth and for other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties agree as follows:

        1.    FORD'S CONSENT. Ford hereby grants its consent to HA-LO to
transfer all of its Membership Interest in the LLC to Nelson upon and subject to
the agreement of the parties to the provisions of this Agreement.

        2.    NON-COMPETITION.

        Until three years after the date hereof (such date being the
"TERMINATION DATE"),

        (a)     The LLC will not directly or indirectly engage in those existing
                businesses of HA-LO that are listed on EXHIBIT A attached
                hereto; provided that, if HA-LO ceases to engage in such
                business, then this restriction shall no longer be applicable as
                to such ceased business;

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        (b)     HA-LO will not directly or indirectly engage in an activity that
                falls within the scope of the LLC's business as defined in
                Sections 3.1.1(a) and (b) of the LLC Agreement; and

        (c)     Until four years after the date hereof, the LLC will not sell
                Ford Licensed Products and Merchandise to Ford corporate
                accounts to the extent that HA-LO is capable of doing so on a
                competitive basis.

        Notwithstanding the foregoing, nothing contained herein shall preclude
        the LLC from engaging in all of the businesses currently operated by The
        Beanstalk Group, Inc. and its Affiliates.

        3.      COVENANTS OF HA-LO.

        (a)     HA-LO will use its best efforts to contact its Fortune 500
                customers and other major customers in writing and encourage
                them to use the LLC (i) to handle their licensing management and
                (ii) along with licensing management, to control and manage and
                provide gross revenues from their business-to-consumer catalog
                sales businesses to the company in substantially the same manner
                as HA-LO agreed to contribute the Ford collection catalog sales
                business. Notwithstanding the preceding sentence, HA-LO will not
                be required to encourage such customers to use the LLC where
                HA-LO reasonably deems that making such offer to its customer
                would detrimentally harm its relationship with its customer. In
                such cases, HA-LO will discuss with the LLC the reasons for
                taking this position.

        (b)     Until the Termination Date, HA-LO will offer to the LLC all new
                business opportunities falling within the scope of the LLC's
                business as set forth in Sections 3.1.1(a) and (b) of the LLC
                Agreement.

        (c)     To the extent not yet completed, HA-LO will complete the
                contribution of its worldwide Ford collection catalog sales
                business to the LLC as required by Section 4.1.2 of the LLC
                Agreement.

        4.      HA-LO AS SUPPLIER. Until the Termination Date, the LLC will
engage HA-LO to purchase all of the Ford Licensed Products and Merchandise that
will contain the Ford Brands, including those associated with the Ford
Collection catalog sales business. Except for co-branded products until the
Termination Date, HA-LO will be the supplier of record for the LLC for its
purchase of Ford Licensed Products and Merchandise that will contain the Ford
Brands provided that HA-LO can offer a comparable product or service on a timely
basis on competitive terms. If, in the reasonable opinion of the LLC, HA-LO
cannot offer a comparable product or service on a timely basis on competitive
terms, then the LLC may select another supplier for such product or service. The
terms and conditions of the arrangement between HA-LO and the LLC are described
on EXHIBIT B attached hereto.

        5.      TERMINATION OF CERTAIN HA-LO RIGHTS AND OBLIGATIONS. The parties
hereto agree that, other than the rights and obligations set forth in this
Agreement, all rights and obligations of HA-LO under the LLC Agreement are
hereby terminated; PROVIDED, HOWEVER, that (a) HA-LO's rights and obligations
under Article 12 of the LLC Agreement shall survive the transfer of its

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Membership Interest in accordance with Section 12.1.6 of the LLC Agreement with
respect to the period of its membership in the LLC; and (b) HA-LO's rights and
obligations under Articles 10 and 11 of the LLC Agreement shall survive the
transfer of its Membership Interest with respect to the period of its membership
in the LLC.

        6.      LLC ALLOCATIONS. Pursuant to Section 14.3 of the LLC Agreement,
HA-LO shall not be entitled to any further distributions on account of the
Membership Interest assigned after the effective date of the assignment.

        7.      REVISIONS TO LLC AGREEMENT. Nelson and Ford agree to enter into
a Second Amended and Restated LLC Agreement to reflect the current agreement
among the parties with respect to necessary changes to the LLC Agreement. Such
changes will include, without limitation, the following:

        (a)     Nelson will be entitled to designate two persons to the Board.
                Neither of these directors will be required to constitute a
                quorum.

        (b)     All provisions of the LLC Agreement requiring unanimous consent
                of either the Members or the Board will be eliminated except
                that unanimous consent of the Board will be required to change
                the provision specifying the mandatory Distributions.

        (c)     If Ford so elects, a "Barnes & Noble" structure will be
                implemented for the LLC.

        8.      MISCELLANEOUS PROVISIONS.

        (a)     NOTICES. Any notice or other communication required or desired
to be given hereunder shall be in writing and shall be given personally, by
facsimile transmission, by delivery by a nationally recognized courier service
or by pre-paid registered or certified mail, return receipt requested, to the
parties as follows:

If to HA-LO:          HA-LO Industries, Inc.
                      5980 West Touhy Avenue
                      Niles, Illinois 60714
                      Attention: Chief Executive Officer
                      Facsimile No.:  (847) 647-4932

If to the LLC:        Identify Licensing Management, LLC
                      2100 East Maple Road, Suite 500
                      Birmingham, MI 48009
                      Facsimile No.:

If to Ford:           Ford Motor Company
                      One American Road, Suite 325
                      Dearborn, MI 48126-2798
                      Attention: Marcia J. Nunn
                      Facsimile No.: 313 594 1287

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With a copy to:       Ford Motor Company
                      One American Road, Suite 1038
                      Dearborn, MI 48126-2798
                      Attention: Secretary
                      Facsimile No.: 313 337 9591

        Notices hereunder shall be deemed to have been delivered and effective
for all purposes hereunder (i) if given by facsimile transmission when such
facsimile transmission is transmitted to the facsimile number specified in this
section and confirmed answerback is received, (ii) if given by registered or
certified mail, on the third business day after mailing, or (iii) if given by
any other means, when delivered at the address specified in this section. The
address of any party hereto may be changed by a notice in writing given in
accordance with the provisions hereof.

        (b)     BINDING AGREEMENT. This Agreement shall be binding upon and
inure to the benefit of the parties hereto and their respective Affiliates (as
hereinafter defined), successors and assigns.

        (c)     GOVERNING LAW. This Agreement shall be governed by and
interpreted and construed according to the laws of the State of Michigan
(without regard to its conflicts of law principles).

        (d)     ENTIRE AGREEMENT. This Agreement, together with the incorporated
defined terms and sections of the LLC Agreement, contains the entire agreement
of the parties hereto with regard to the subject matter hereof, and may not be
changed orally, but only by an agreement in writing signed by the parties
hereto.

        (e)     HEADINGS. The descriptive headings of the sections of this
Agreement are inserted for convenience of reference only and shall not control
or affect the meaning, interpretation or construction of any of the provisions
hereof.

        (f)     REFERENCES TO PARTIES. All references in this Agreement to the
parties hereto shall be deemed to include such party and any and all Affiliates
of such party. For the purposes of this Agreement "AFFILIATE" shall mean a
person or entity that directly, or indirectly through one or more
intermediaries, controls or is controlled by, or is under common control
(meaning the possession, direct or indirect, of the power to direct or cause the
direction of the management and policies of a person or entity, whether through
the ownership of voting securities, by contract or otherwise) with, the party
specified.

        (g)     WAIVER. Any party hereto may waive compliance by any other party
with any provision of this Agreement; provided, however, that no such waiver
shall be effective unless in writing signed by the waiving party.

        (h)     COUNTERPARTS. This Agreement may be executed in counterparts,
each of which shall be an original, but all of which shall constitute one
document.

        IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date and year first above written.

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HA-LO INDUSTRIES, INC.                          FORD MOTOR COMPANY

By:_____________________________                By:____________________________
   Its:_________________________                   Its: _______________________

IDENTIFY LICENSING MANAGEMENT, LLC             [NELSON]

By:_____________________________               By:_____________________________

   Its:_________________________                  Its:_________________________

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