Document:

Annual Cash Incentive Plan for Fiscal Year 2011

 Exhibit 10.6 
 Exhibit I 
 COMPENSATION COMMITTTEE APPROVAL FOR BONUS PLANS FOR FY2011 

The Compensation Committee of Annie’s Board of Directors has approved the following: 
 A new Bonus Plan for FY 2011 providing for a bonus pool of approximately $1.3 million if certain Company financial performance goals related to EBIT ($12.5 MM) and Net Sales ($105 MM) are achieved, along
with personal performance goals (see Schedule II). At 100% achievement, current employees are eligible for awards aggregating $1.25MM. Higher awards are payable in the event the specified goals are exceeded. 

May 25, 2010 
  

	
	/s/ Brian T. Murphy
	Brian T. Murphy
	For and on behalf of Annie’s Inc. Compensation Committee

  

	CC:	Molly F Ashby 

	    	Timothy Fallon 

	    	Stephen L Palmer 

 Exhibit II FY2011 Bonus Award Plan 

 

																													
	 Financial Metrics
	  	 	 	  	YOY	 	 	 	 	  	YOY	 	 	FY2011 Goal	 	 	FY2010 Est	 	  	 	 
	 	  	AH	 	  	incr.	 	 	AN	 	  	incr.	 	 	Total	 	 	Total	 	  	AN	 
	 Gross Sales
	  	$	105.7	  	  	 	16.3	% 	 	$	25.0	  	  	 	-2.9	% 	 	$	130.6	  	 				  			
	 Net Sales
	  	$	84.7	  	  	 	14.3	% 	 	$	20.3	  	  	 	-4.0	% 	 	$	105.0	  	 	$	95.2	  	  	$	20.9	  
	 Net Sales/Gross Sales
	  				  				 				  				 	 	80.4	% 	 				  			
	 Operating Income
	  				  				 				  				 	$	12.5	  	 	$	7.7	  	  			
	 Net Income
	  				  				 				  				 	$	10.4	  	 				  			

 All Bonus Awards subject to EBIT of not less than 9 % of Net Sales 

Actual Net Sales Achievement is increased by an additional $1 for every $ by which AN Net Sales exceed $20.3MM and decreased by an additional $ for each
$ shortfall. No double dip on the AN override for overachievment. 
 Payout is subject to adjustment at discretion of the Compensation Committee
if the Net Sales/Gross Sales Conversion Ratio is less than 79.7%. 

 

					
	 Net Sales Target
	  	$105.0 MM	  	
	 Assumed $ pool at 100% achievement
	  		  	$554,660
	
	Above achievement levels illustrated below, Bonus Pool is increased by $22,000 for each $500,000 increment in Net
Sales

  

															
	Net Sales	 	 	 	 	  	%	 	 	$	 
	 Achievement
	 	 	(MM)	 	  	Payout	 	 	Payout	 
	 	103.5	% 	 	$	108.68	  	  	 	135.0	% 	 	$	748,791	  
	 	103.0	% 	 	$	108.16	  	  	 	130.0	% 	 	$	721,058	  
	 	102.5	% 	 	$	107.63	  	  	 	125.0	% 	 	$	693,325	  
	 	102.0	% 	 	$	107.11	  	  	 	120.0	% 	 	$	665,592	  
	 	101.5	% 	 	$	106.58	  	  	 	115.0	% 	 	$	637,859	  
	 	101.0	% 	 	$	106.06	  	  	 	110.0	% 	 	$	610,126	  
	 	100.5	% 	 	$	105.53	  	  	 	105.0	% 	 	$	582,393	  
	  
	  
	 	 	  
	  
	 	  	  
	  
	 	 	  
	  
	 
	 	100.0	% 	 	$	105.01	  	  	 	100.0	% 	 	$	554,660	  
	  
	  
	 	 	  
	  
	 	  	  
	  
	 	 	  
	  
	 
	 	99.5	% 	 	$	104.48	  	  	 	95.0	% 	 	$	526,927	  
	 	99.0	% 	 	$	103.96	  	  	 	89.0	% 	 	$	493,647	  
	 	98.5	% 	 	$	103.43	  	  	 	82.0	% 	 	$	454,821	  
	 	98.0	% 	 	$	102.91	  	  	 	74.0	% 	 	$	410,448	  
	 	97.5	% 	 	$	102.38	  	  	 	66.0	% 	 	$	366,076	  
	 	97.0	% 	 	$	101.86	  	  	 	58.0	% 	 	$	321,703	  
	 	96.5	% 	 	$	101.33	  	  	 	51.0	% 	 	$	282,877	  
	 	96.0	% 	 	$	100.81	  	  	 	44.0	% 	 	$	244,050	  
	 	95.5	% 	 	$	100.28	  	  	 	37.0	% 	 	$	205,224	  
	 	95.0	% 	 	$	99.76	  	  	 	31.0	% 	 	$	171,945	  
	 	94.5	% 	 	$	99.23	  	  	 	24.0	% 	 	$	133,118	  
	 	94.0	% 	 	$	98.71	  	  	 	17.0	% 	 	$	94,292	  
	 	93.5	% 	 	$	98.18	  	  	 	10.0	% 	 	$	55,466	  
	 	93.0	% 	 	$	97.66	  	  	 	5.0	% 	 	$	27,733	  
	 	92.5	% 	 	$	97.13	  	  	 	0.0	% 	 	$	0	  

 

									
	 EBIT Target
	  	$	12.5 MM	  	  			
	 Assumed $ Pool at 100% achievement
	  				  	$	747,925	  
	
	 EBIT is net of Bonus Actually Earned
	   

	
	 Planned Bonus Pool is assumed to be $1.3 MM
	   

 

															
	EBIT	 	 	EBIT	 	  	%	 	 	$	 
	 Achievement
	 	 	$ MM	 	  	Payout	 	 	Payout	 
	 	120	% 	 	$	15.00	  	  	 	135.0	% 	 	$	1,009,699	  
	 	115	% 	 	$	14.38	  	  	 	130.0	% 	 	$	972,303	  
	 	110	% 	 	$	13.75	  	  	 	120.0	% 	 	$	897,510	  
	 	104	% 	 	$	13.00	  	  	 	110.0	% 	 	$	822,718	  
	  
	  
	 	 	  
	  
	 	  	  
	  
	 	 	  
	  
	 
	 	100	% 	 	$	12.5	  	  	 	100.0	% 	 	$	747,925	  
	  
	  
	 	 	  
	  
	 	  	  
	  
	 	 	  
	  
	 
	 	98	% 	 	$	12.25	  	  	 	97.0	% 	 	$	725,487	  
	 	96	% 	 	$	12.00	  	  	 	94.0	% 	 	$	703,050	  
	 	94	% 	 	$	11.75	  	  	 	90.0	% 	 	$	673,133	  
	 	92	% 	 	$	11.50	  	  	 	86.0	% 	 	$	643,216	  
	 	90	% 	 	$	11.25	  	  	 	80.0	% 	 	$	598,340	  
	 	88	% 	 	$	11.00	  	  	 	73.0	% 	 	$	545,985	  
	 	86	% 	 	$	10.75	  	  	 	66.0	% 	 	$	493,631	  
	 	84	% 	 	$	10.50	  	  	 	58.0	% 	 	$	433,797	  
	 	82	% 	 	$	10.25	  	  	 	50.0	% 	 	$	373,963	  
	 	80	% 	 	$	10.00	  	  	 	40.0	% 	 	$	299,170	  
	 	78	% 	 	$	9.75	  	  	 	30.0	% 	 	$	224,378	  
	 	76	% 	 	$	9.50	  	  	 	20.0	% 	 	$	149,585	  

 
 

 Exhibit II FY2011 Bonus Award Plan (continued) 

Summary of Plan Payout by Group at 100% achievement and Factor Weights by Group 

 

																																					
	 	  	Approx
Target
% Salary	 	 	Planned
Salary
FY 2011	 	  	Proposed
Bonus Pool
FY
2011	 	  	  
 Factor Weights
	 
	 	  	 	  	  	Net Sales	 	 	 	 	  	EBIT	 	 	 	 	  	of which:Discretionary	 
	 Exec Team
	  	 	38.8	% 	 	$	1,075,000	  	  	$	417,500	  	  	 	40.0	% 	 	$	167,000	  	  	 	60.0	% 	 	$	250,500	  	  	 	20.0	% 	 	$	83,500	  
	 Tier II
	  	 	22.4	% 	 	$	1,475,776	  	  	$	330,994	  	  	 	40.0	% 	 	$	132,398	  	  	 	60.0	% 	 	$	198,596	  	  	 	30.0	% 	 	$	99,298	  
	 Tier III
	  	 	11.3	% 	 	$	789,571	  	  	$	89,152	  	  	 	40.0	% 	 	$	35,661	  	  	 	60.0	% 	 	$	53,491	  	  	 	40.0	% 	 	$	35,661	  
	 Sales
	  	 	20.9	% 	 	$	1,606,278	  	  	$	336,259	  	  	 	50.0	% 	 	$	168,129	  	  	 	50.0	% 	 	$	168,129	  	  	 	10.0	% 	 	$	33,626	  
	 Goal Based
	  	 	9.0	% 	 	$	1,428,195	  	  	$	128,680	  	  	 	40.0	% 	 	$	51,472	  	  	 	60.0	% 	 	$	77,208	  	  	 	40.0	% 	 	$	51,472	  
		  	  
	  
	 	 	  
	  
	 	  	  
	  
	 	  	  
	  
	 	 	  
	  
	 	  	  
	  
	 	 	  
	  
	 	  	  
	  
	 	 	  
	  
	 
		  				 	$	6,374,820	  	  	$	1,302,585	  	  				 	$	554,660	  	  				 	$	747,925	  	  				 	$	303,557	  

 Exhibit III 
 Mark Mortimer - Additional Bonus Award Plan FY 2011 
  

													
	Measurement Period	  	YTD July 4
months	 	 	YTD Oct 7
months	 	 	Total
Potential
Bonus	 
	 Measure #1
	  				 				 			
	 Company Net Sales - AOP FY2011
	  	$	31,013,719	  	 	$	57,959,177	  	 			
				
	 Achievement Threshold
	  	$	31,323,719	  	 	$	59,697,952	  	 			
				
		  	 	1.0	% 	 	 	3.0	% 	 			
				
	 Bonus amount
	  	$	5,000	  	 	$	15,000	  	 	$	20,000	  
				
	 Minimum Company Total Sales Conversion Ratio
	  	 	81.4	% 	 	 	80.8	% 	 			
		
	To be eligible, the Total Company Sales Conversion Ratio (Net Sales/Gross Sales) as reflected in the Company’s internal financial statements for the relevant
measurement period must exceed the Minimum Company Total Sales Conversion Ratio	    	 			
				
	 Measure #2
	  				 				 			
	 Grocery Channel Net Sales AOP FY2011
	  	$	10,859,257	  	 	$	20,830,596	  	 			
				
	 Achievement Threshold
	  	$	11,945,183	  	 	$	22,913,656	  	 			
				
	 Level of over achievement implied
	  	 	10.0	% 	 	 	10.0	% 	 			
				
	 Bonus amount
	  	$	5,000	  	 	$	10,000	  	 	$	15,000	  
				
	 Minimum Grocery Channel Sales Conversion Ratio
	  	 	78.9	% 	 	 	77.6	% 	 			
	
	To be eligible, the Grocery Channel Sales Conversion Ratio (Net Sales/Gross Sales) as reflected in the Company’s internal financial statements for the relevant
measurement period must exceed the Minimum Grocery Channel Sales Conversion Ratio	   
				
	 Total Bonus Potential
	  				 				 	$	35,000	  
		
	Bonus awards are earned only if the achievement threshold is attained or exceeded. No pro-ration below the threshold.	  	 			
		
	Bonus to be paid within 60 days after the end of the relevant measurement period, subject to continued employment and to approval of the Compensation
Committee	   	 			
		
	Any bonus(es) paid pursuant to this Additional Bonus Plan is (are) in addition to any other bonuses earned under the Company’s regular FY2011 Bonus Plan	   	 			

 Exhibit IV 
 Steven Jackson, Larry Waldman - Additional Bonus Award Plan for FY 2011 
 Target

 If actual FY2011 COGS as reported in the Company’s audited financial statements including any variances stated therein are less than
FY2011 Pro-Forma COGS, the total bonus amount payable under this Additional Bonus Plan will be equal to 10% of such difference. 
 This bonus
amount shall be shared equally between Steven Jackson and Larry Waldman, and shall be paid upon completion of the Company’s FY2011 Audited Financial Statements, subject to 1) review and approval of the Compensation Committee of the Board, 2)
continued employment of Mr. Jackson and Mr. Waldman on the date of payment and 3) other conditions generally applicable to Company Bonus Awards. 
  

	*	FY2011 Pro Forma COGS are defined as the product of 4/1/2010 standard case cost per item multiplied by actual FY2011 cases per item minus all Budgeted FY2011
Manufacturing Variances** 

  

							
	 Standard COGS
	  	$	67,268,093	  	 	Standard Costs at 4/1/2010 AOP Cases per item
			
	Budgeted FY2011 Manufacturing Variances are as follows:	  				 	
	 Physical Inventory
	  	($	25,000	) 	 	Budgeted Shrink/Count Adjustments
	 Freight In
	  	($	750,000	) 	 	Inbound Freight on Materials
	 Manufacturing Variances
	  	($	375,000	) 	 	Budgeted Negative Variances
	 PPV Quantity
	  	$	1,114,996	  	 	Cost reduction Improvement planned (of which $428 is rollover)
	 Obsolete
	  	($	300,000	) 	 	Budgeted inventory write-offs/disposals
	 Standard Cost Adjustment
	  	$	275,000	  	 	Budgeted price increases
	 MFG variance - vendor discounts
	  	$	1,150,000	  	 	Budgeted promotional discounts to be taken for prompt/early payment
			
	 Total Budgeted FY2011 Manufacturing Variances
	  	$	1,089,996	  	 	Favorable Variance
			
	 For reference only:
	  				 	
	 AOP COGS
	  	$	66,178,097	  	 	
			
	 Example:
	  				 	
	 If Case Mix is unchanged and Actual COGS =
	  	$	65,500,000	  	 	
	 Planned COGS including planned favorable variances
	  	$	66,178,097	  	 	
	 Net savings
	  	$	678,097	  	 	
	 10% of savings
	  	$	67,810	  	 	
			
	 Share of Pool
	  				 	
	 Jackson
	  	$	33,905	  	 	
	 Waldman
	  	$	33,905	  	 	

 Any Additional Bonus Awards are in addition to bonuses paid pursuant to the FY2011 Bonus PlanWarehousing of Goods Agreement

 Exhibit 10.13 
 Confidential information redacted and filed separately with the Commission. 

Omitted portions indicated by [***] 
 Agreement dated as of Sept. 30, 2011 by and between Annie’s, Inc. (“ANNIE’S”) and Distribution 2000, Inc. (“D2000” and together with ANNIE’S, the
“PARTIES”). This Agreement will supersede the Agreement between the PARTIES dated as of January 2, 2009, as amended, as of the Effective Date (defined below). 

WAREHOUSING OF GOODS 

TERM. The term of this Agreement shall commence April 1, 2012 (the “Effective Date”), and shall continue thereafter in full
force and effect for a period of three (3) years and three (3) months. This Agreement shall thereafter renew automatically for a period of two (2) years and two (2) months unless either Party provides written notice of
non-renewal to the other party at least one hundred and eighty (180) days prior to the expiration of the then-current term. 
 SERVICES
TO BE PERFORMED. D2000 shall receive, store and ship ANNIE’S goods at and from the FACILITIES. The specific services that D2000 shall provide ANNIE’S, during the term of the Agreement, are set forth on Appendix A. 

ANNIE’S REPRESENTATIONS AND WARRANTIES. ANNIE’S represents and warrants that ANNIE’S is lawfully possessed of the goods and has the
right to and authority to store them with D2000. ANNIE’S represents and warrants to D2000 that there are no known potential health, safety and/or environmental hazards associated with the storage and handling of such goods. If, as a result of a
quality or condition of the goods of which D2000 had no notice at the time of deposit, the goods are a hazard to other property or to the warehouse or to persons, D2000 shall immediately notify ANNIE’S and ANNIE’S shall promptly remove the
goods from the warehouse. Pending such disposition, the D2000 may remove the goods from the warehouse and shall incur no liability by reason of such removal. 
 RATES AND CHARGES. This Agreement is a cost plus contract, which means that ANNIE’S shall pay D2000’s costs for direct labor, a fixed facility charge, other fixed charges and charges for
Extra Services, each as defined below and as set forth on Appendix A plus an upcharge as set forth on Appendix A. The upcharge shall be listed separately on D2000’s invoices and constitutes D2000’s overhead charge and profit on
ANNIE’S business. The actual costs shall be reviewed and reconciled quarterly, as set forth below. ANNIE’S will guarantee D2000 that during the initial term of the agreement, the total annual upcharge will not be less than $[***]. Direct
pass through costs, as detailed on Appendix A, shall incur only a [***]% upcharge. This upcharge will not be included in the guaranteed upcharge above. In the new facility, ANNIE’S has the option to install and manage a Shipper Assembly Line
within the FACILITY and house up to 6 employees in the D2000 corporate offices at the Facility. If ANNIE’S executes this option, ANNIE’S will compensate D2000 for the space utilized at the annual base rent plus allocated operating expenses
and utilities. This charge, as set forth in Appendix A, shall incur only a [***]% upcharge and be credited against the rent and operating expenses and utilities used to determine the fixed facility charge. 

QUARTERLY AND ANNUAL RECONCILIATION OF RATES TO ACTUAL COSTS. Within 30 days of quarter and year end, the Parties shall review and reconcile the
actual costs for services performed on behalf of ANNIE’S to the rates for such services that were charged as set forth in Appendix A. Parties agree to reconcile and compensate for all additional costs/charges which have been incurred because of
such variation(s). 
 RATE DEFINITIONS. 
 DIRECT LABOR RATES. Ordinary labor costs for receiving ANNIE’S goods at the warehouse door, placing goods in storage, picking orders, returning goods to the warehouse door and
loading trucks. Rates will be set annually and unless otherwise agreed, labor will be subject to a charge at the rates set forth in Appendix A and based upon mutually agreed productivity and performance targets as defined in Appendix B. D2000’s
performance against these costs/targets will be reviewed quarterly as part of the QUARTERLY RECONCILIATION. If D2000’S performance does not meet these targets, D2000 will be responsible for any excess DIRECT LABOR costs incurred during the
quarter. If D2000 exceeds these targets, D2000 and ANNIE’S will share equally any benefit. Any significant changes in ANNIE’S business that affect these targets or D2000’s performance during the quarter will be taken into
consideration in the QUARTERLY RECONCILIATION and could result in a restatement of these targets earlier than the annual review. 
 FACILITY FIXED CHARGE. Monthly cost of Rent and Operating Expenses on the FACILITIES set forth in Appendix A shall be allocated evenly over the number of pallet spaces available in
the FACILITIES and defined in Appendix A. 
  

  
 1 

  

			
	Confidential Information Redacted	  	Confidential Treatment Requested

 FREE RENT PERIOD: D2000 will abate the [***] months of rent during the initial year
of this agreement. The free rent shall be credited against the annual FACILITY FIXED CHARGE as set forth in Appendix A. ANNIE’S will pay allocated Operating Expenses during these months. If ANNIE’S does not exercise its option to extend
this agreement as set forth in TERM above, ANNIE’S will immediately repay D2000 [***] months of the free rent received by ANNIE’S in the initial year of the agreement. 

OTHER FIXED CHARGES. Monthly cost of warehouse capital amortization, material handling equipment leases, warehouse
management compensation, Customer Service Compensation (excluding the CSM as detailed below) and other warehouse operations expenses as set forth in Appendix A. These costs will be allocated and billed proportionately to [***] as set forth in
Appendix A. 
 FACILITY MOVING COSTS: In the initial year of this agreement, [***] will reimburse [***] for the [***]
during the move to the new facility at 1165 Crossroads in Bolingbrook, IL. Other non-capital expenditures which have been approved by both Parties and paid by [***] to move to the new facility shall be amortized over the initial term of this
agreement and billed to [***] as a percent of TOTAL OTHER FIXED COSTS as set forth in Appendix B. These costs will be defined as [***] and subject to only a [***]% handling fee. 

CUSTOMER SERVICE MANAGER COMPENSATION. ANNIE’S may require D2000 to employ a Customer Service Manager (CSM) to
oversee the D2000 Customer Service Department D2000 will provide, at no additional charge, adequate office space, supplies and Internet access to perform these functions. Compensation for the CSM, as defined in Appendix A, will be paid monthly by
ANNIE’S. If the percent of ANNIE’S business (defined as ANNIE’S total percentage of OTHER FIXED COSTS), falls below [***] percent ([***]%) then the compensation rate will no longer be the sole responsibility of ANNIE’S but will
be prorated at the same rate as the Customer Service Staff as set forth in Appendix A. 
 EXTRA SERVICES.
Charges for services other than ordinary handling (i.e., operating during other than usual business hours) incurred at the special request of ANNIE’S (“Extra Services”) MUST be approved by ANNIE’S prior to the service being
performed and will be billed at the rates set forth in Appendix A. 
 DIRECT PASS THROUGH EXPENSES. Any
items purchased by D2000 to perform ANNIE’S business including but not limited to, Pallets, Shrink Wrap, Tape, Banding, etc will be invoiced to ANNIE’S at cost plus a [***]% handling fee. ANNIE’S has the option to purchase and/or pay
supplier directly to avoid paying D2000 the handling fee. 
 PALLET COMMITMENT. During the initial term of the contract, ANNIE’S
will commit to a monthly pallet minimum of [***] pallets. D2000 will reimburse ANNIE’S at the FACILITY FIXED CHARGE rate for any pallet spots used during the month by D2000 for non-Annie’s requirements. With prior written approval of both
parties, the pallet commitment may be reduced or eliminated. 
 ROLLING PALLET FORECAST. Quarterly, ANNIE’S will provide D2000 with
a [***] week rolling pallet forecast. If D2000 believes it will not have enough available spaces, D2000 will immediately notify ANNIE’S in writing and use its best efforts to make space available in the FACILITY or find comparable storage space
for ANNIE’S to use during this period. 
 GAIN SHARING BONUS. The PARTIES may, from time to time, jointly identify projects
containing measurable savings (the “Projects”). Any savings arising from these Projects will be [***] after all costs are reimbursed. D2000 will submit quarterly project status reports and ANNIE’S has the right at its sole discretion
and expense, to utilize its employees or outside consultants to aid D2000 in achieving these targets. Any costs for this assistance shall be deducted from any savings prior to the GAIN SHARING BONUS calculation. 

CHANGES IN STANDARD OPERATING PROCEDURES. D2000 shall provide at least [***] days prior written notice to ANNIE’S of its intent to modify a
Standard Operating Procedure impacting cost or productivity prior to implementing any changes. ANNIE’S may object to any such proposed modification by delivering written notice of such objection within [***] days of receipt of notice of the
proposed modification. If ANNIE’S does not object to such proposed modification as provided herein, ANNIE’S will be deemed to have consented to such modification. 
 FACILITIES. D2000 shall receive, store and ship ANNIE’S goods at its FACILITIES as set forth on Appendix B, or at such other FACILITIES as ANNIE’S and D2000 shall mutually agree. D2000
represents and warrants that D2000 shall for the term of this Agreement solely operate the FACILITIES and all equipment located in the FACILITIES. D2000 agrees to provide ANNIE’S with [***] days’ prior written notice of any change in the
FACILITIES used to receive, store and ship ANNIE’S goods, during which [***]-day period ANNIE’S shall have the right to audit the FACILITIES and to either affirm or rescind this Agreement. 

 

  
 2 

  

			
	Confidential Information Redacted	  	Confidential Treatment Requested

 DELIVERY AND RELEASE OF GOODS. ANNIE’S shall deliver the goods to the FACILITIES, properly
marked and packaged for handling. At or prior to delivery of the goods, ANNIE’S shall furnish a manifest showing the goods to be tendered for storage, with any instructions concerning storage, services, accounting, segregation or any other
requirements relating to the goods. ANNIE’S shall provide D2000 with written instructions concerning the release or other disposition of goods. 
 LIABILITY. D2000 shall be liable for loss of or injury to the goods while under its care, custody and control when caused by its failure to exercise such care in regard to them as a reasonably
careful man would exercise under like circumstances. Merchandise shortages shall be less than [***]% of the cost of merchandise received by the D2000. D2000 shall be liable for any merchandise shortage in excess of [***]% of the cost of merchandise
received, such shortage determined by periodic physical inventory(s) and cycle counts. Liability will be limited to the lesser of the [***]. 

LIABILITY FOR MISSHIPMENT. D2000 shall be liable for reasonable transportation charges incurred to return misshipped goods to the warehouse.

 NOTICE OF CLAIMS. (a) Claims by ANNIE’S and all other persons must be presented in writing to the D2000 within a
reasonable time, and in no event longer than either [***] days after delivery of the goods by the D2000 or [***] days after ANNIE’S or the last known holder of a negotiable warehouse receipt is notified by the D2000 that loss, damage and/or
destruction to part or all of the goods has occurred, whichever time is shorter. 
 (b) No action may be maintained by ANNIE’S or
others against D2000 for loss or injury to the goods stored unless timely written claim has been given as provided in paragraph (a) of this section and unless such action is commenced either within [***] months after date of delivery by D2000
or within [***] months after ANNIE’S or the last known holder of a negotiable warehouse receipt is notified that loss, damage and/or destruction to part of all of the goods has occurred, whichever time is shorter. 

(c) When goods have not been delivered, notice may be given of known loss, damage and/or destruction to the goods by any commercially reasonable
means of communications to ANNIE’S or to the last known holder of a negotiable warehouse receipt. If notice is given by D2000, the time limitation for presentation of claims in writing and maintaining of an action after notice begins on the
date of mailing of such notice by D2000. 
 INSURANCE. D2000 shall maintain commercial general liability insurance, with limits of not
less than $[***] combined single limit, $[***] aggregate, for bodily injury or death to any person or persons and loss or damage to any property. Such insurance shall be written by an insurance carrier rated “A” or better by Best’s
Guide Insurance Rating. D2000 shall furnish ANNIE’S with a certificate of insurance evidencing the above coverage and evidencing ANNIE’S, its agents and employees as additional insured. 

BILLING AND PAYMENT. D2000 shall bill ANNIE’S on the first business day of the month, the greater of the minimum pallet
commitment set forth on Appendix A and the actual pallets ANNIE’S is using on the 1st of the month multiplied by the FIXED FACILITY CHARGE. At the end of each month D2000 will adjust the monthly pallet billing to the greater of the minimum pallet commitment and the actual pallets being
used by ANNIE’S on the 15th of the month multiplied
by the FIXED FACILITY CHARGE and bill ANNIE’S for all charges due and owed under this Agreement for the prior month. Claims for loss or damage to goods shall not be deducted from invoices, but shall be handled separately. 

PAYMENT TERMS. Unless otherwise agreed upon in writing, terms shall be [***]%,[***] days, net [***] days after receipt of invoice. 

INDEPENDENT OPERATOR. D2000 shall act as an independent owner/operator under this Agreement. It shall perform its obligations under this Agreement
using its own employees or agents. It shall decide on the manner and means of accomplishing those obligations and shall direct, control and supervise its employees. It shall comply with all payroll tax, withholding, social security, unemployment and
related employer obligations. D2000 shall not hold itself out as an agent of ANNIE’S, and D2000 shall have no authority to act on behalf of ANNIE’S except to the extent necessary to accomplish its obligations under this Agreement.

 TITLE. D2000 shall not permit any lien or other encumbrance to be placed against the goods while they are in D2000’s possession.
Title to the goods shall remain with ANNIE’S. On goods in D2000’S possession it shall have a general warehouseman’s lien for any unpaid charges, which lien is released by delivering the goods and/or payment of the charges. 

FORCE MAJEURE. Neither party shall be liable to the other for failure to perform its obligations under this Agreement if prevented from doing so
because of an act of God, strikes, fire, flood, war, civil disturbance, and interference by civil or military authority or 
  

  
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 other causes beyond the reasonable control of the party. Upon the occurrence of such an event the party
seeking to rely on this provision shall promptly give written notice to the other party of the nature and consequences of the cause. If the cause is one which nevertheless requires D2000 to continue to protect the goods ANNIE’S agrees to pay
the storage or similar charges associated with the D2000’S obligation during the continuance of the force majeure. 

INDEMNIFICATION. D2000 shall indemnify, defend, and hold harmless ANNIE’S, along with its employees, dealers, distributors, affiliates, and
other agents (collectively, the “Indemnities”) from and against any claim asserted by any third party arising out of any negligent action or omission by D2000 in connection with this Agreement. 

INVENTORIES. One annual physical inventory of all ANNIE’S goods shall be conducted by D2000 utilizing a blind double count methodology and at
a date agreed upon by the parties. The cost of this physical inventory is considered part of the [***]. A full written report of the inventory shall be promptly given to ANNIE’S. D2000 will take such additional physical inventories as requested
by ANNIE’S, at ANNIE’S expense and billed at the hourly SPECIAL SERVICES rate. Representatives of ANNIE’S may be present during any inventory count or inspection. 
 AUDIT OF RECORDS. D2000 shall keep and maintain for a period of [***] years after the expiration or termination of this Agreement, supporting data as ANNIE’S may reasonably require for it to
verify disposition of inventory and the computation of all amounts invoiced. ANNIE’S has the right during business hours and upon reasonable notice, to inspect the goods and to examine D2000’s books, records and accounts pertaining to
operations under this Agreement. 
 ASSIGNMENT. This Agreement shall be binding upon and be for the benefit of the Parties and their
legal representatives, successors, and assigns. Neither party may assign this Agreement without the prior written consent of the other; provided, that notwithstanding the foregoing, either Party may assign this Agreement without such consent
to the purchaser of all or substantially all of such Party’s stock, business or assets, and may otherwise assign this Agreement by operation of law to any successor of such Party due to merger or reorganization. 

TERMINATION. ANNIE’S may terminate this Agreement any time after fifteen (15) months from its commencement and upon one hundred eighty
(180) days’ written notice, provided, however, that ANNIE’S may terminate for breach or insolvency during that 15-month period as provided below. ANNIE’S will pay D2000 within thirty (30) days of the Agreement’s
termination, ANNIE’S prorated portion of the unamortized net moving costs (Actual Moving Costs excluding any capital expenditures less any net rental abatement) plus the lesser of twelve (12) months of the FACILITY FIXED CHARGE times the
PALLET COMMITMENT discounted at the prime rate, as reported by the Wall Street Journal’s bank survey on the date of notification plus 2% (Cost of Capital) or the FACILITY FIXED CHARGE for the remaining months of the term times the PALLET
COMMITMENT of the Agreement discounted at the cost of capital defined above. 
 TERMINATION FOR BREACH. D2000 may terminate this
Agreement, without any termination fee to ANNIE’S, upon sixty (60) days’ written notice if ANNIE’S (i) fails to make any payment due under this Agreement and such nonpayment continues 30 days after written notice from D2000
or (ii) fails to perform any other obligation under this Agreement and such failure continues thirty (30) days after written notice from D2000. 
 ANNIE’S may terminate this Agreement, without any termination fee to D2000, upon giving thirty (30) days’ written notice identifying specifically the basis for such notice for breach of a
material term or condition of this Agreement, provided that D2000 shall not have cured such breach within the thirty (30) day period; and provided further that a termination for contamination, infestation or adulteration of goods shall be
immediate (i.e., without cure period), if such contamination, infestation or adulteration occurred as a result of D2000’s failure to store and maintain ANNIE’S goods in accordance with prevailing industry standards and organic handler
practices. 
 TERMINATION FOR INSOLVENCY. Either Party hereto may terminate this Agreement, without any termination fee, effective
immediately upon written notice to the other party if the other party: (i) files a voluntary petition in bankruptcy or has an involuntary bankruptcy petition filed against it, which is not dismissed within ninety (90) days after its
institution, (ii) is adjudged as bankrupt, (iii) becomes insolvent, (iv) has a receiver, trustee, conservator or liquidator appointed for all or a substantial part of its assets, (v) ceases to do business, (vi) commences any
dissolution, liquidation or winding up, or (vii) makes an assignment of its assets for the benefit of its creditors. 
 ENTIRE
AGREEMENT. This Agreement constitutes the entire agreement between the Parties and supersedes any prior understanding or agreements, written or oral, concerning the subject matter hereof. 

 

  
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 NOTICES. All notices shall be made in writing and may be given by personal delivery, via overnight
courier requiring a signature for delivery, or by certified or registered mail, return receipt requested. Notices sent by mail should be addressed as follows: 
  

			
	 ANNIE’S:    
	  	Annie’s, Inc.
		  	1610 Fifth Street
		  	Berkeley, CA 94710
		  	Attn: John Foraker, CEO
		  	With copy to: Larry Waldman, SVP Supply Chain and Operations
		
	 D2000:
	  	Distribution 2000, Inc.
		  	1165 W. Crossroads Parkway
		  	Romeoville, IL 60446-1166
		  	Attn: Marc A. Risser, President

 AMENDMENTS. No modification or amendment of this Agreement shall be effective unless in writing and executed by
the signatories or officers of the Parties. 
 GOVERING LAW AND VENUE. This Agreement shall be governed by, and any dispute arising
hereunder shall be determined in accordance with, the laws of State of California, without giving effect to conflict of laws principles. The Parties hereto irrevocably submit to the jurisdiction and venue of the state and federal courts sitting in
San Francisco, California. 
 PARTIAL INVALIDITY. If any provision hereof is found invalid or unenforceable pursuant to a final judicial
decree or decision, the remainder of this Agreement will remain valid and enforceable according to these terms. 
 WAIVER. The failure of
either Party to assert any of its rights under this Agreement shall not be deemed to constitute a waiver of that Party’s right thereafter to enforce each and every provision of this Agreement in accordance with its terms. 

 

			
	 ANNIE’S:
	  	

 ANNIE’S, INC.
                                         
                                       
Distribution 2000, Inc. 
  

									
	By: 	 	/s/ John Foraker	 		 	By:	 	/s/ Marc A. Risser
		 	 John Foraker
	 		 	Print Name:	 	Marc A. Risser
		 	 Chief Executive Officer
	 		 	Print Title:	 	President

  
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 Appendix A 
 Rate of Storage, Handling and Extra Services Charge 
  

							
	 Description
	  	 Unit of Measure
	  	 Calculation/Explanation
	  	Rate
	 In Charge
	  	Per Pallet	  	Rate/Pallet plus Raymond Move Charge/Pallet	  	
	 Out Charge
	  	Per Pallet	  	Rate/Pallet plus Raymond Move Charge/Pallet	  	
				
	 Partial Pallet Picking
	  	Per Case	  	Picker Hr Rate/Prod Rate	  	
	 Full Pallet Case Label
	  	Per Case	  	Gen Lbr Rate/Prod Rate	  	
	 Facility Fixed Charge
	  	Per Pallet	  	Monthly Charge per Pallet	  	
	 Other Fixed Charge
	  	Per Allocation Below	  	See Below	  	
	 Customer Service Manager
	  	Actual plus 3%	  		  	
	 Supplies
	  	Actual plus 3%	  		  	
	 Additional Labor
	  	General Labor plus up charge	  		  	
	 Reports
	  	No Charge	  		  	
	 Annual Physical Inventory
	  	No Charge	  		  	

  

					
	 Description
	  	Costs Included	  	 Annual Costs

	 Facility Fixed Charge        
	  	Rent	  	
		  	CAM	  	
		  	Insurance	  	
		  	Management Fee        	  	
		  	Property Taxes	  	
		  	Total	  	
		  	Per Pallet	  	

  

					
	 Other Fixed Charge
	  	Rate	  	 Allocation Method

	 Material Handling Eq. Exp
	  		  	% of Raymond Moves
	 Warehouse Mgr Salary
	  		  	% of Orders Shipped
	 Warehouse Supr Salary
	  		  	% Total Pallets Handled
	 Customer Service Staff
	  		  	% of Orders Shipped
	 Order Checker
	  		  	% of Outbound Pallets
	 Receiver
	  		  	% of Inbound Pallets
	 Cycle Counter (Incl Raymond Time)    
	  		  	% Lic Plate IDs in Inventory
	 Shipping Clerk
	  		  	% of Outbound Pallets
	 Utilities
	  		  	% Pallets to Tot Pallets

  

  
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 Appendix A 
  

					
	 Misc. Maintenance Exp
	  		  	% of above to Tot Other Fixed
	 WMS Lic Costs/IT Exp
	  		  	% of above to Tot Other Fixed
	 Health Benefits – In/Out
	  		  	% of Hours Charged
	 Health Benefits – Picking
	  		  	% of Hours Charged
	 Health Benefits – Raymond
	  		  	% of Hours Charged
	 Health Benefits – Other Fixed
	  		  	% of Salary Charged
	 Total
	  		  	

  

							
	 UPCHARGE RATE
	  	 	 	 	 	 
	
	
ANNIE’S Percent of D2000 Billings Excluding CSM and Supples

	Twelve Month Rolling Gross Billings	  	65% or Greater	 	50-65%	 	Under 50%
	 Up to $1.5 MM
	  	[***]%	 	[***]%	 	[***]%
	 $1.5 MM to $2.0 MM
	  	[***]%	 	[***]%	 	[***]%
	 Greater than $2.0 MM
	  	[***]%	 	[***]%	 	[***]%

  
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 Appendix B 
  

			
	 FACILITIES
	  	 PALLETS

	 1165 W. Crossroads Parkway        
	  	TBD
	 Romeoville, IL 60446-1166
	  	

 PERFORMANCE AND PRODUCTIVITY TARGETS 

 

					
	Task	  	 	  	 
		  	 Target
	  	
	 Partial Pallet Picking
	  	__cs/hr	  	
	 Full Pallet Case Labeling
	  	__cs/hr	  	
	 Rec/Load/Ship
	  	__Pallets/Hr	  	
	 Pallets Handled (Raymond)
	  	__Pallets/hr	  	

 Billing Rates in Appendix A have been set at the Guaranteed Rate. Actual Performance will be reviewed quarterly and if
appropriate, billings will be adjusted up to the target rate prior to the allocation of any gain sharing. 
  

			
	Labor Rates	  	Rate
	 Rec/Ship/Load
	  	
	 Picking/Labeling
	  	
	 Raymond Operator
	  	
	 General Labor
	  	

 Overtime Rate is equal to [***]% of Regular Hourly Rates as set forth above. All scheduled OT MUST be approved in advance
by Customer. 

  
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