Document:

EX-10.7

 Exhibit 10.7 

THE FRESH MARKET HOLDINGS, INC. 

EQUITY INCENTIVE PLAN 

Effective as of the Effective Date (as defined below), The Fresh Market Holdings, Inc. Equity Incentive Plan (as in effect from time to time,
the “Plan”) is hereby established. 
 The purpose of the Plan is to enhance the Company’s to attract, retain and
motivate those individuals who make, or are expected to make, important contributions to the Company by providing such individuals with equity ownership opportunities. 

The Company believes that the Plan will encourage Participants to contribute to the growth of the Company, thereby benefitting the
Company’s stockholders, and will align Participants’ economic interests with those of the Company’s stockholders. 

Section 1. Definitions 

The following terms has the meanings set forth below for purposes of the Plan: 

(a) “409A” means Section 409A of the Code. 

(b) “Affiliate” means (i) any Subsidiary or Parent or (ii) an entity that directly or through one or more
intermediaries controls, is controlled by or is under common control with, the Company, as determined by the Committee. 
 (c)
“Board” means the Board of Directors of the Company. 
 (d) “Cause” has the meaning given to that term in
any written employment agreement, offer letter or severance agreement between the Company and the Participant, or if no such agreement exists or if such term is not defined therein, and unless otherwise defined in the Grant Instrument, Cause means a
finding by the Committee that the Participant (i) has breached his or her employment or service contract with the Company, (ii) has engaged in disloyalty to the Company, including, without limitation, fraud, embezzlement, theft, commission
of a felony or proven dishonesty, (iii) has disclosed trade secrets or confidential information of the Company to persons not entitled to receive such information, (iv) has breached any written
non-competition, non-solicitation, invention assignment or confidentiality agreement between the Participant and the Company or (v) has engaged in such other
behavior detrimental to the interests of the Company as the Committee determines. 
 (e) “CEO” means the Chief Executive
Officer of the Company (or if there is none then appointed, the President of the Company). 

 (f) Unless otherwise set forth in a Grant Instrument, a “Change of Control”
shall be deemed to have occurred if: 
 (i) Any “person” (as such term is used in Sections 13(d) and 14(d) of the Exchange
Act) becomes a “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing more than 50% of the voting power of the then
outstanding securities of the Company; provided that a Change of Control shall not be deemed to occur as a result of a transaction in which the Company becomes a direct or indirect Subsidiary of another Person and in which the stockholders of
the Company, immediately prior to the transaction, will beneficially own, immediately after the transaction, shares of such other Person representing more than 50% of the voting power of the then outstanding securities of such other Person; 

(ii) The consummation of (A) a merger or consolidation of the Company with another Person where, immediately after the merger or
consolidation, the stockholders of the Company, immediately prior to the merger or consolidation, will not beneficially own, in substantially the same proportion as ownership immediately prior to the merger or consolidation, shares entitling such
stockholders to more than 50% of all votes to which all stockholders of the surviving Person would be entitled in the election of directors, or where the members of the Board, immediately prior to the merger or consolidation, will not, immediately
after the merger or consolidation, constitute a majority of the board of directors of the surviving Person or (B) a sale or other disposition of all or substantially all of the assets of the Company; 

(iii) A change in the composition of the Board over a period of 12 consecutive months or less such that a majority of the Board members
ceases, by reason of one or more contested elections, or threatened election contests, for Board membership, to be comprised of individuals who either (A) have been Board members continuously since the beginning of such period or (B) have
been elected or nominated for election as Board members during such period by at least a majority of the Board members described in clause (A) who were still in office at the time the Board approved such election or nomination; or 

(iv) The consummation of a complete dissolution or liquidation of the Company. 

The Committee may modify the definition of Change of Control for a particular Grant as the Committee deems appropriate to comply with 409A or otherwise.
Notwithstanding the foregoing, if a Grant constitutes deferred compensation subject to 409A and the Grant provides for payment upon a Change of Control, then, for purposes of such payment provisions, no Change of Control shall be deemed to have
occurred upon an event described in items (i) – (iv) above unless the event would also constitute a change in ownership or effective control of, or a change in the ownership of a substantial portion of the assets of, the Company under 409A.

 (g) “Code” means the Internal Revenue Code of 1986, as amended, and the regulations promulgated thereunder. 

(h) “Committee” means the Compensation Committee of the Board or another committee appointed by the Board to administer the
Plan and to the extent the Board does not appoint a committee, the Board can serve as the Committee. The Committee shall consist of directors who are “non-employee directors” as defined under Rule 16b-3 promulgated under the Exchange Act and “independent directors,” as determined in accordance with the independence standards established by the stock exchange on which the Common Stock is at the time
primarily traded. 

  
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 (i) “Common Stock” means the common stock of the Company, par value $0.01
per share. 
 (j) “Company” means The Fresh Market Holdings, Inc., a Delaware corporation, or any successor. 

(k) “Disability” or “Disabled” means, unless otherwise set forth in the Grant Instrument, that the
Participant (i) is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less
than 12 months, or (ii) is, by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income
replacement benefits for a period of not less than three months under an accident and health plan covering employees of the Participant’s employer; provided, however, to the extent necessary to avoid tax penalties under Section 409A of the
Code, “Disability” means “disability” as defined in Section 409(a)(2)(C) of the Code. If the determination of Disability relates to an Incentive Stock Option, Disability means Permanent and Total Disability as defined in
Section 22(e)(3) of the Code. 
 (l) “Dividend Equivalent” means an amount determined by multiplying the number of
shares of Common Stock subject to a Stock Unit or Other Stock-Based Award by the per-share cash dividend paid by the Company on its outstanding Common Stock, or the
per-share Fair Market Value of any dividend paid on its outstanding Common Stock in consideration other than cash. If interest is credited on accumulated divided equivalents, the term “Dividend
Equivalent” shall include the accrued interest. 
 (m) “Effective Date” has the meaning set forth in
Section 18(a). 
 (n) “Employee” means an employee of the Company (including an officer or director who is also an
employee), but excluding any person who is classified by the Companyas a “contractor” or “consultant,” no matter how characterized by the Internal Revenue Service, other governmental agency or a court. Any change of
characterization of an individual by the Internal Revenue Service or any court or government agency shall have no effect upon the classification of an individual as an Employee for purposes of this Plan, unless the Committee determines otherwise.

 (o) “Employed by, or providing service to, the Company” means employment or service as an Employee, Key Advisor or
member of the Board (so that, for purposes of exercising Options and SARs and satisfying conditions with respect to Stock Awards, Stock Units, and Other Stock-Based Awards, a Participant shall not be considered to have terminated employment or
service until the Participant ceases to be an Employee, Key Advisor and member of the Board), unless the Committee determines otherwise. If a Participant’s relationship is with a Subsidiary and that entity ceases to be a Subsidiary, the
Participant will be deemed to cease employment or service when the entity ceases to be a Subsidiary, unless the Participant transfers employment or service to the Company (including another Subsidiary). 

  
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 (p) “Exchange Act” means the Securities Exchange Act of 1934, as amended.

 (q) “Exercise Price” means the per share price at which shares of Common Stock may be purchased under an Option, as
designated by the Committee. 
 (r) “Fair Market Value” means: 

(i) For so long as the Common Stock is publicly traded, the Fair Market Value per share shall be determined as follows: (A) if the
principal trading market for the Common Stock is a national securities exchange, the closing sales price during regular trading hours on the relevant date or, if there were no trades on that date, the latest preceding date upon which a sale was
reported, or (B) if the Common Stock is not principally traded on any such exchange, the last reported sale price of a share of Common Stock during regular trading hours on the relevant date, as reported by the OTC Bulletin Board. 

(ii) If the Common Stock is not publicly traded or, if publicly traded, is not subject to reported transactions as set forth above, the Fair
Market Value per share shall be determined by the Committee through any reasonable valuation method authorized under the Code. 
 (s)
“GAAP” means United States generally accepted accounting principles. 
 (t) “Grant” means an Option, SAR,
Stock Award, Stock Unit or Other Stock-Based Award granted under the Plan. 
 (u) “Grant Instrument” means the written
agreement that sets forth the terms and conditions of a Grant, including all amendments thereto. 
 (v) “Incentive Stock
Option” means an Option that is intended to meet the requirements of an incentive stock option under Section 422 of the Code. 

(w) “Key Advisor” means any consultant or advisor who is a natural person and who provides services to the Company or any
Subsidiary, so long as such person (i) renders bona fide services that are not in connection with the offer and sale of the Company’s securities in a capital-raising transaction, (ii) does not directly or indirectly promote or
maintain a market for the Company’s securities and (iii) otherwise qualifies as a de facto employee or consultant under the applicable rules of the Securities and Exchange Commission for registration of shares of stock on a Form S-8 registration statement. 
 (x) “Non-Employee
Director” means a member of the Board who is not an Employee. 
 (y) “Nonqualified Stock Option” means an Option
that is not intended to be taxed as an incentive stock option under Section 422 of the Code. 
 (z) “Option” means an
option to purchase shares of Common Stock, as described in Section 6. 

  
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 (aa) “Other Stock-Based Award” means any Grant based on, measured by or
payable in Common Stock (other than an Option, Stock Unit, Stock Award, or SAR), as described in Section 10. 

(bb) “Parent” means a corporation, limited liability company, partnership or other entity that owns or beneficially owns a
majority of the outstanding voting stock or voting power of the Company. Notwithstanding the foregoing, with respect to an Incentive Stock Option, Parent shall have the meaning set forth in Section 424(e) of the Code. 

(cc) “Participant” means an Employee, Key Advisor or Non-Employee Director designated
by the Committee to participate in the Plan. 
 (dd) “Performance Goals” means performance goals that may include, but are
not limited to, one or more of the following criteria: cash flow; free cash flow; earnings (including gross margin, earnings before interest and taxes, earnings before taxes, earnings before interest, taxes, depreciation, amortization and charges
for stock-based compensation, earnings before interest, taxes, depreciation and amortization, adjusted earnings before interest, taxes, depreciation and amortization and net earnings); earnings per share; growth in earnings or earnings per share;
book value growth; stock price; return on equity or average stockholder equity; total stockholder return or growth in total stockholder return either directly or in relation to a comparative group; return on capital; return on assets or net assets;
revenue, growth in revenue; expense or cost reduction or control; store count; sales; comparable store sales (including changes thereto); average unit sales; expense to revenue ratio; income, net income or adjusted net income; income from operations
(including on an adjusted or net basis); operating profit or net operating profit; operating margin; gross profit or gross profit margin; return on operating revenue or return on operating profit; budget comparisons; growth in stockholder value
relative to established indexes, or another peer group or peer group index; development and implementation of strategic plans and/or organizational restructuring goals; development and implementation of risk and crisis management programs; safety
goals; productivity goals; workforce management and succession planning goals; economic value added (including typical adjustments consistently applied from generally accepted accounting principles required to determine economic value added
performance measures); measures of customer satisfaction, employee satisfaction or staff development; development or marketing collaborations; merger and acquisitions; and other financial, operational, strategic or individual performance criteria as
determined by the Committee. Performance criteria may be established on a Company-wide basis or with respect to one or more business units, divisions, or Affiliates and may be expressed in absolute terms, or relative to (i) current internal
targets or budgets, (ii) the past performance of the Company (including the performance of one or more business units, divisions, or Affiliates), (iii) the performance of one or more peer companies, (iv) the performance of a broad market
index or an index covering a peer group of companies, or (v) other internal or external measures of the selected performance criteria, including on an individual basis, as appropriate. Performance criteria that are financial metrics may be
determined in accordance with United States Generally Accepted Accounting Principles (“GAAP”) or financial metrics that are based on, or able to be derived from GAAP, and may be adjusted when established or at any time thereafter to
include or exclude any items otherwise includable or excludable under GAAP. Without limiting the generality of the immediately preceding sentence, the determination of 

  
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performance with respect to a performance criteria may include or exclude (i) items that are unusual in nature and items that are infrequently occurring, (ii) changes in applicable
laws, regulations, or accounting principles, (iii) other events such as restructurings; discontinued operations; asset write-downs; significant litigation or claims, judgments or settlements; acquisitions or divestitures; reorganizations or
changes in the corporate structure or capital structure of the Company; foreign exchange gains and losses; change in the fiscal year of the Company; business interruption events; unbudgeted capital expenditures; unrealized investment gains and
losses; and impairments; or (iv) such other factors as the Committee may determine 
 (ee) “Person” means any natural
person, corporation, limited liability company, partnership, trust, joint stock company, business trust, unincorporated association, joint venture, governmental authority or other legal entity of any nature whatsoever. 

(ff) “Prior Plan” means the Pomegranate Parent Holdings, Inc. Stock Option Plan. 

(gg) “Prior Plan Awards” means an award outstanding under the Prior Plan as of the Effective Date. 

(hh) “Restriction Period” has the meaning given that term in Section 7(a). 

(ii) “SAR” means a stock appreciation right, as described in Section 9. 

(jj) “Stock Award” means an award of Common Stock, as described in Section 7. 

(kk) “Stock Unit” means an award of a phantom unit representing a share of Common Stock, as described in
Section 8. 
 (ll) “Subsidiary” means any corporation, limited liability company, partnership or
other entity in an unbroken chain of entities beginning with the Company, if each of the entities other than the last entity in the chain owns stock or other ownership interests possessing at least fifty percent (50%) of the total combined voting
power in one (1) of the other entities in the chain. Notwithstanding the foregoing, with respect to an Incentive Stock Option, Subsidiary shall have the meaning set forth in Section 424(f) of the Code. 

(mm) “Substitute Awards” has the meaning given that term in Section 4(c). 

Section 2. Administration 

(a) Committee. The Plan shall be administered and interpreted by the Committee; provided, however, that any Grants to members of
the Board must be authorized by a majority of the Board (counting all Board members for purposes of a quorum, but only non-interested Board members for purposes of such majority approval). The Committee may
delegate authority to one or more subcommittees, as it deems appropriate. Subject to compliance with applicable law and the applicable stock exchange rules, the Board, in its discretion, may perform any action of the Committee hereunder in any
individual instance (without any need for any formal assumption of authority from the Committee). To the extent that the Board, a subcommittee or the CEO, as described below administers the Plan, references in the Plan to the
“Committee” shall be deemed to refer to the Board or such subcommittee or the CEO. 

  
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 (b) Delegation to CEO. Subject to compliance with applicable law and applicable stock
exchange requirements, including Section 157(c) of the Delaware General Corporation Law, the Committee may delegate all or part of its authority and power to the CEO, as it deems appropriate, with respect to Grants to Employees or Key Advisors
who are not “officers” under Rule 16a-1 promulgated under Section 16 of the Exchange Act. 

(c) Committee Authority. The Committee shall have the sole authority to (i) determine the individuals to whom Grants shall be made
under the Plan, (ii) determine the type, size, terms and conditions of the Grants to be made to each such individual, (iii) determine the time when the Grants will be made and the duration of any applicable exercise or restriction period,
including the criteria for exercisability and the acceleration of exercisability, (v) amend the terms of any previously issued Grant, subject to the provisions of Section 17 below, (vi) to construe and interpret
the Plan and Grant Instruments and correct defects, supply omissions or reconcile inconsistencies therein; and (vii) to make all other decisions and determinations as the Committee may deem necessary or advisable for the administration of the
Plan. Decisions of the Committee with respect to the administration and interpretation of the Plan shall be final, conclusive, and binding upon all persons interested in the Plan, including Participants, beneficiaries, transferees and other persons
claiming rights from or through a Participant, and stockholders. The foregoing notwithstanding, the Board may perform the functions of the Committee for purposes of Grants under the Plan to Non-Employee
Directors. 
 (d) Committee Determinations. The Committee’s interpretations of the Plan and all determinations made by the
Committee pursuant to the powers vested in it hereunder shall be conclusive and binding on all persons having any interest in the Plan or in any awards granted hereunder. All powers of the Committee shall be executed in its sole discretion, in the
best interest of the Company, not as a fiduciary, and in keeping with the objectives of the Plan and need not be uniform as to similarly situated individuals. 

(e) Indemnification. No member of the Committee or the Board, and no employee of the Company shall be liable for any act or failure to
act with respect to the Plan, except in circumstances involving his or her bad faith or willful misconduct, or for any act or failure to act hereunder by any other member of the Committee or employee or by any agent to whom duties in connection with
the administration of this Plan have been delegated. The Company shall indemnify members of the Committee and the Board and any agent of the Committee or the Board who is an employee of the Company or a Subsidiary against any and all liabilities or
expenses to which they may be subjected by reason of any act or failure to act with respect to their duties on behalf of the Plan, except in circumstances involving such person’s bad faith or willful misconduct. 

  
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 Section 3. Grants 

Grants under the Plan may consist of Options as described in Section 6, Stock Awards as described in
Section 7, Stock Units as described in Section 8, SARs as described in Section 9, and Other Stock-Based Awards as described in Section 10. All
Grants shall be subject to the terms and conditions set forth herein and to such other terms and conditions consistent with this Plan as the Committee deems appropriate and as are specified in writing by the Committee to the individual in the Grant
Instrument. All Grants shall be made conditional upon the Participant’s acknowledgement, in writing or by acceptance of the Grant, that all decisions and determinations of the Committee shall be final and binding on the Participant, his or her
beneficiaries and any other person having or claiming an interest under such Grant. Grants under a particular Section of the Plan need not be uniform as among the Participants. 

Section 4. Shares Subject to the Plan 

(a) Shares Authorized. Subject to adjustment as described below in Section 4(e) below, the aggregate number of
shares of Common Stock that may be issued or transferred under the Plan shall be the sum of: (i) [•]1 shares of Common Stock and (ii) any shares of Common Stock that are subject to Prior
Plan Awards that become available for issuance under the Plan pursuant to Section 4(b) below (the “Overall Share Limit”). The aggregate number of shares of Common Stock that may be issued or transferred
under the Plan pursuant to Incentive Stock Options shall not exceed [•]2 shares of Common Stock. Commencing with the first business day of each calendar year beginning in 2023, the Overall
Share Limit shall be increased by a number equal to the least of (x) 2.0% of the aggregate number of shares of Common Stock outstanding as of the last day of the immediately preceding calendar year, or (y) such lesser number of shares of Common
Stock as may be determined by the Committee. 
 (b) Share Counting. 

(i) If all or any part of a Grant or Prior Plan Award expires or is cancelled, forfeited, exchanged or surrendered without having been
exercised, the unused shares of Common Stock covered by the Grant or Prior Plan Award will, as applicable, become or again be available for Grants under the Plan. The payment of Dividend Equivalents in cash in conjunction with any outstanding Awards
or Prior Plan Awards shall not count against the Overall Share Limit. 
 (ii) In addition, the following shares of Common Stock shall be
available for future grants of Awards: (i) shares of Common Stock tendered by a Participant or withheld by the Company in payment of the exercise price of an Option or any stock option granted under the Prior Plan; (ii) shares of Common
Stock tendered by the Participant or withheld by the Company to satisfy any tax withholding obligation with respect to a Grant or any 

 

	1 	 Note to Draft: To be completed prior to the IPO and equal to 7% of shares of Common Stock outstanding as
of the IPO (after giving effect to the number of shares being sold in the IPO, on an as converted basis and including shares subject to outstanding equity awards and the reserve under this Plan and the ESPP). 

	2 	 Note to Draft: As above. 

  
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Prior Plan Award; and (iii) shares of Common Stock subject to a SAR that are not issued in connection with the stock settlement of the SAR on exercise thereof. Notwithstanding the provisions
of this Section 4(b), no shares of Common Stock may again be optioned, granted or awarded pursuant to an Incentive Stock Option if such action would cause such Option to fail to qualify as an incentive stock option under Section 422 of the
Code. 
 (c) Substitute Awards. Shares issued or transferred under Grants made pursuant to an assumption, substitution or exchange
for previously granted awards of a company acquired by the Company in a transaction (“Substitute Awards”) will not count against the Overall Share Limit and available shares under a stockholder approved plan of an acquired company
(as appropriately adjusted to reflect the transaction) may be used for Grants under the Plan and shall not reduce the Plan’s share reserve (subject to applicable stock exchange listing and Code requirements). 

(d) Individual Limits for Non-Employee Directors. Subject to adjustment as described below in
Section 4(e), the maximum aggregate grant date value of shares of Common Stock subject to Grants granted to any Non-Employee Director during any calendar year, taken together with any
cash fees earned by such Non-Employee Director for services rendered during the calendar year, shall not exceed $750,000 in total value. For purposes of this limit, the value of such Grants shall be calculated
based on the grant date fair value of such Grants for financial reporting purposes. The Committee may make exceptions to this limit for a non-executive chair of the Board or, in extraordinary circumstances,
for other individual Non-Employee Directors, as the Committee may determine in its discretion, provided that the Non-Employee Director receiving such additional
compensation may not participate in the decision to award such compensation 
 (e) Adjustments. If there is any change in the number
or kind of shares of Common Stock outstanding by reason of (i) a stock dividend, spinoff, recapitalization, stock split, or combination or exchange of shares, (ii) a merger, reorganization or consolidation, (iii) a reclassification or
change in par value, or (iv) any other extraordinary or unusual event affecting the outstanding Common Stock as a class without the Company’s receipt of consideration, or if the value of outstanding shares of Common Stock is substantially
reduced as a result of a spinoff or the Company’s payment of an extraordinary dividend or distribution, the maximum number and kind of shares of Common Stock available for issuance under the Plan, the maximum amount of Grants which a Non-Employee Director may receive in any year, the number and kind of shares covered by outstanding Grants, the number and kind of shares issued and to be issued under the Plan, and the price per share or the
applicable market value of such Grants shall be equitably adjusted by the Committee to reflect any increase or decrease in the number of, or change in the kind or value of, the issued shares of Common Stock to preclude, to the extent practicable,
the enlargement or dilution of rights and benefits under the Plan and such outstanding Grants; provided, however, that any fractional shares resulting from such adjustment shall be eliminated. In addition, in the event of a Change of Control,
the provisions of Section 12 shall apply. Any adjustments to outstanding Grants shall be consistent with Section 409A or Section 424 of the Code, to the extent applicable. The adjustments of Grants under this
Section 4(e) shall include adjustment of shares, Exercise Price of Stock Options, base amount of SARs, Prior Plan Awards, Performance Goals or other terms and conditions, as the Committee deems appropriate. The Committee
shall have the sole discretion and authority to determine what appropriate adjustments shall be made and any adjustments determined by the Committee shall be final, binding and conclusive. 

  
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 (f) Source of Shares. As of the Effective Date, the Company will cease granting
awards under the Prior Plan; however, Prior Plan Awards will remain subject to the terms of the applicable Prior Plan. Shares issued or delivered under the Plan may consist of authorized but unissued Shares, Shares purchased on the open market or
treasury Shares. 
 Section 5. Eligibility for Participation 

(a) Eligible Persons. All Employees, Non-Employee Directors, and Key Advisors shall be eligible
to participate in the Plan. 
 (b) Selection of Participants. The Committee shall select the Employees, Non-Employee Directors and Key Advisors to receive Grants and shall determine the number of shares of Common Stock subject to a particular Grant in such manner as the Committee determines. 

Section 6. Options 

The Committee may grant Options to an Employee, Non-Employee Director or Key Advisor upon such terms as
the Committee deems appropriate. The following provisions are applicable to Options: 
 (a) Number of Shares. The Committee shall
determine the number of shares of Common Stock that will be subject to each Grant of Options to Employees, Non-Employee Directors and Key Advisors. 

(b) Type of Option and Exercise Price. 

(i) The Committee may grant Incentive Stock Options or Nonqualified Stock Options or any combination of the two, all in accordance with the
terms and conditions set forth herein. Incentive Stock Options may be granted only to employees of the Company, a Parent, or a Subsidiary. Nonqualified Stock Options may be granted to Employees, Non-Employee
Directors and Key Advisors. 
 (ii) The Exercise Price of Common Stock subject to an Option shall be determined by the Committee and shall
be equal to or greater than the Fair Market Value of a share of Common Stock on the date the Option is granted. However, an Incentive Stock Option may not be granted to an Employee who, at the time of grant, owns stock possessing more than 10% of
the total combined voting power of all classes of stock of the Company, or any Parent or Subsidiary, unless the Exercise Price per share is not less than 110% of the Fair Market Value of a share of Common Stock on the date of grant. 

  
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 (c) Option Term. The Committee shall determine the term of each Option. The term of
any Option shall not exceed ten years from the date of grant. However, an Incentive Stock Option that is granted to an Employee who, at the time of grant, owns stock possessing more than 10% of the total combined voting power of all classes of stock
of the Company, or any Parent or Subsidiary, as defined in Section 424 of the Code, may not have a term that exceeds five years from the date of grant. Notwithstanding the foregoing, in the event that on the last business day of the term of an
Option (other than an Incentive Stock Option), the exercise of the Option is prohibited by applicable law, including a prohibition on purchases or sales of Common Stock under the Company’s insider trading policy, the term of the Option shall be
extended for a period of 30 days following the end of the legal prohibition, unless the Committee determines otherwise. 
 (d)
Exercisability of Options. Options shall become exercisable in accordance with such terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument. The Committee may accelerate the
exercisability of any or all outstanding Options at any time for any reason. 
 (e) Grants to
Non-Exempt Employees. Notwithstanding the foregoing, Options granted to persons who are non-exempt employees under the Fair Labor Standards Act of 1938, as amended,
may not be exercisable for at least six months after the date of grant (except that such Options may become exercisable, as determined by the Committee, upon the Participant’s death, Disability or retirement, or upon a Change of Control or
other circumstances permitted by applicable regulations). 
 (f) Termination of Employment or Service. Except as provided in the
Grant Instrument, an Option may only be exercised while the Participant is employed by, or providing services to, the Company. The Committee shall determine in the Grant Instrument under what circumstances and during what time periods a Participant
may exercise an Option after termination of employment or service. 
 (g) Exercise of Options. A Participant may exercise an Option
that has become exercisable, in whole or in part, by delivering a notice of exercise to the Company. The Participant shall pay the Exercise Price for an Option as specified by the Committee (i) in cash, (ii) unless the Committee determines
otherwise, by delivering shares of Common Stock owned by the Participant and having a Fair Market Value on the date of exercise at least equal to the Exercise Price or by attestation (on a form prescribed by the Committee) to ownership of shares of
Common Stock having a Fair Market Value on the date of exercise at least equal to the Exercise Price, (iii) by payment through a broker in accordance with procedures permitted by Regulation T of the Federal Reserve Board, (iv) if permitted
by the Committee, by withholding shares of Common Stock subject to the exercisable Option, which have a Fair Market Value on the date of exercise equal to the Exercise Price, or (v) by such other method as the Committee may approve. Shares of
Common Stock used to exercise an Option shall have been held by the Participant for the requisite period of time necessary to avoid adverse accounting consequences to the Company with respect to the Option. Payment for the shares to be issued or
transferred pursuant to the Option, and any required withholding taxes, must be received by the Company by the time specified by the Committee depending on the type of payment being made, but in all cases prior to the issuance or transfer of such
shares. 

  
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 (h) Limits on Incentive Stock Options. Each Incentive Stock Option shall provide
that, if the aggregate Fair Market Value of the Common Stock on the date of the grant with respect to which Incentive Stock Options are exercisable for the first time by a Participant during any calendar year, under the Plan or any other stock
option plan of the Company or any Parent or Subsidiary, exceeds $100,000, then the Option, as to the excess, shall be treated as a Nonqualified Stock Option. 

Section 7. Stock Awards 

The Committee may issue or transfer shares of Common Stock to an Employee, Non-Employee Director or Key
Advisor under a Stock Award, upon such terms as the Committee deems appropriate. The following provisions are applicable to Stock Awards: 

(a) General Requirements. Shares of Common Stock issued or transferred pursuant to Stock Awards may be issued or transferred for
consideration or for no consideration, and subject to restrictions or no restrictions, as determined by the Committee. The Committee may, but shall not be required to, establish conditions under which restrictions on Stock Awards shall lapse over a
period of time or according to such other criteria as the Committee deems appropriate, including, without limitation, restrictions based on the achievement of specific Performance Goals. The period of time during which the Stock Awards will remain
subject to restrictions will be designated in the Grant Instrument as the “Restriction Period.” 
 (b) Number of
Shares. The Committee shall determine the number of shares of Common Stock to be issued or transferred pursuant to a Stock Award and the restrictions applicable to such shares. 

(c) Requirement of Employment or Service. If the Participant ceases to be employed by, or provide service to, the Company during a
period designated in the Grant Instrument as the Restriction Period, or if other specified conditions are not met, the Stock Award shall terminate as to all shares covered by the Grant as to which the restrictions have not lapsed, and those shares
of Common Stock must be immediately returned to the Company. The Committee may, however, provide for complete or partial exceptions to this requirement as it deems appropriate. 

(d) Restrictions on Transfer and Legend on Stock Certificate. During the Restriction Period, a Participant may not sell, assign,
transfer, pledge or otherwise dispose of the shares of a Stock Award except under Section 15. Unless otherwise determined by the Committee, the Company will retain possession of certificates for shares of Stock Awards until
all restrictions on such shares have lapsed. Each certificate for a Stock Award, unless held by the Company, shall contain a legend giving appropriate notice of the restrictions in the Grant. The Participant shall be entitled to have the legend
removed from the stock certificate covering the shares subject to restrictions when all restrictions on such shares have lapsed. The Committee may determine that the Company will not issue certificates for Stock Awards until all restrictions on such
shares have lapsed. 

  
 -12- 

 (e) Right to Vote and to Receive Dividends. Unless the Committee determines
otherwise, during the Restriction Period, the Participant shall have the right to vote shares of Stock Awards and to receive any dividends or other distributions paid on such shares, subject to any restrictions deemed appropriate by the Committee,
including, without limitation, the achievement of specific Performance Goals. Dividends with respect to Stock Awards that vest based on performance shall vest if and to the extent that the underlying Stock Award vests, as determined by
the Committee. 
 (f) Lapse of Restrictions. All restrictions imposed on Stock Awards shall lapse upon the expiration of the
applicable Restriction Period and the satisfaction of all conditions, if any, imposed by the Committee. The Committee may determine, as to any or all Stock Awards, that the restrictions shall lapse without regard to any Restriction Period. 

Section 8. Stock Units 

The Committee may grant Stock Units, each of which shall represent one hypothetical share of Common Stock, to an Employee, Non-Employee Director or Key Advisor upon such terms and conditions as the Committee deems appropriate. The following provisions are applicable to Stock Units: 

(a) Crediting of Units. Each Stock Unit shall represent the right of the Participant to receive a share of Common Stock or an amount of
cash based on the value of a share of Common Stock, if and when specified conditions are met. All Stock Units shall be credited to bookkeeping accounts established on the Company’s records for purposes of the Plan. 

(b) Terms of Stock Units. The Committee may grant Stock Units that vest and are payable if specified Performance Goals or other
conditions are met, or under other circumstances. Stock Units may be paid at the end of a specified performance period or other period, or payment may be deferred to a date authorized by the Committee. The Committee may accelerate vesting or
payment, as to any or all Stock Units at any time for any reason, provided such acceleration complies with 409A. The Committee shall determine the number of Stock Units to be granted and the requirements applicable to such Stock Units. 

(c) Requirement of Employment or Service. If the Participant ceases to be employed by, or provide service to, the Company prior to the
vesting of Stock Units, or if other conditions established by the Committee are not met, the Participant’s Stock Units shall be forfeited. The Committee may, however, provide for complete or partial exceptions to this requirement as it deems
appropriate. 
 (d) Payment With Respect to Stock Units. Payments with respect to Stock Units shall be made in cash, Common Stock or
any combination of the foregoing, as the Committee shall determine. 

  
 -13- 

 Section 9. Stock Appreciation Rights 

The Committee may grant SARs to an Employee, Non-Employee Director or Key Advisor separately or in
tandem with any Option. The following provisions are applicable to SARs: 
 (a) General Requirements. The Committee may grant SARs to
an Employee, Non-Employee Director or Key Advisor separately or in tandem with any Option (for all or a portion of the applicable Option). Tandem SARs may be granted either at the time the Option is granted or
at any time thereafter while the Option remains outstanding; provided, however, that, in the case of an Incentive Stock Option, SARs may be granted only at the time of the grant of the Incentive Stock Option. The Committee shall establish the
base amount of the SAR at the time the SAR is granted. The base amount of each SAR shall be equal to or greater than the Fair Market Value of a share of Common Stock as of the date of grant of the SAR. The term of any SAR shall not exceed ten years
from the date of grant. Notwithstanding the foregoing, in the event that on the last business day of the term of a SAR, the exercise of the SAR is prohibited by applicable law, including a prohibition on purchases or sales of Common Stock under the
Company’s insider trading policy, the term shall be extended for a period of 30 days following the end of the legal prohibition, unless the Committee determines otherwise. 

(b) Tandem SARs. In the case of tandem SARs, the number of SARs granted to a Participant that shall be exercisable during a specified
period shall not exceed the number of shares of Common Stock that the Participant may purchase upon the exercise of the related Option during such period. Upon the exercise of an Option, the SARs relating to the Common Stock covered by such Option
shall terminate. Upon the exercise of SARs, the related Option shall terminate to the extent of an equal number of shares of Common Stock. 

(c) Exercisability. A SAR shall be exercisable during the period specified by the Committee in the Grant Instrument and shall be
subject to such vesting and other restrictions as may be specified in the Grant Instrument. The Committee may accelerate the exercisability of any or all outstanding SARs at any time for any reason. SARs may only be exercised while the Participant
is employed by, or providing service to, the Company or during the applicable period after termination of employment or service as specified by the Committee. A tandem SAR shall be exercisable only during the period when the Option to which it is
related is also exercisable. 
 (d) Grants to Non-Exempt Employees. Notwithstanding
the foregoing, SARs granted to persons who are non-exempt employees under the Fair Labor Standards Act of 1938, as amended, may not be exercisable for at least six months after the date of grant (except that
such SARs may become exercisable, as determined by the Committee, upon the Participant’s death, Disability or retirement, or upon a Change of Control or other circumstances permitted by applicable regulations). 

(e) Value of SARs. When a Participant exercises SARs, the Participant shall receive in settlement of such SARs an amount equal to the
value of the stock appreciation for the number of SARs exercised. The stock appreciation for a SAR is the amount by which the Fair Market Value of the underlying Common Stock on the date of exercise of the SAR exceeds the base amount of the SAR as
described in subsection (a). 
 (f) Form of Payment. The appreciation in a SAR shall be paid in shares of Common Stock, cash or
any combination of the foregoing, as the Committee shall determine. For purposes of calculating the number of shares of Common Stock to be received, shares of Common Stock shall be valued at their Fair Market Value on the date of exercise of the
SAR. 

  
 -14- 

 Section 10. Other Stock-Based Awards 

The Committee may grant Other Stock-Based Awards, which are awards (other than those described in Sections 6 through 9) that are
based on or measured by Common Stock, to any Employee, Non-Employee Director or Key Advisor, on such terms and conditions as the Committee shall determine. Other Stock-Based Awards may be awarded subject to
the achievement of Performance Goals or other criteria or other conditions and may be payable in cash, Common Stock or any combination of the foregoing, as the Committee shall determine. 

Section 11. Dividend Equivalents 

The Committee may grant Dividend Equivalents in connection with Stock Units or Other Stock-Based Awards. Dividend Equivalents may be paid
currently or accrued as contingent cash obligations and may be payable in cash or shares of Common Stock, and upon such terms and conditions as the Committee shall determine. Dividend Equivalents with respect to Stock Units or Other Stock-Based
Awards that vest based on performance shall vest and be paid only if and to the extent the underlying Stock Units or Other Stock-Based Awards vest and are paid, as determined by the Committee. 

Section 12. Consequences of a Change of Control 

(a) Assumption of Outstanding Grants. Upon a Change of Control where the Company is not the surviving corporation (or survives only as a
Subsidiary of another corporation), unless the Committee determines otherwise, all outstanding Grants that are not exercised or paid at the time of the Change of Control shall be assumed by, or replaced with grants (with respect to cash, securities,
or a combination thereof) that have comparable terms by, the surviving corporation (or a parent or subsidiary of the Surviving corporation). After a Change of Control, references to the “Company” as they relate to employment matters shall
include the successor employer in the transaction, subject to applicable law. 
 (b) Other Alternatives. In the event of a Change of
Control, if any outstanding Grants are not assumed by, or replaced with grants that have comparable terms by, the surviving corporation (or a parent or subsidiary of the surviving corporation), the Committee may (but is not obligated to) make
adjustments to the terms and conditions of outstanding Grants, including, without limitation, taking any of the following actions (or combination thereof) with respect to any or all outstanding Grants, without the consent of any Participant:
(i) the Committee may determine that outstanding Stock Options and SARs shall automatically accelerate and become fully exercisable and the restrictions and conditions on outstanding Stock Awards, Stock Units and Dividend Equivalents shall
immediately lapse; (ii) the Committee may determine that Participants shall receive a payment in settlement of outstanding Stock Units or Dividend Equivalents, in such amount and form as may be determined by the Committee; (iii) the
Committee may require that Participants surrender their outstanding Stock Options and SARs in exchange for a payment by the Company, in cash or Common Stock as determined by the Committee, in an amount equal to the amount, if any, by which the then
Fair Market Value of the shares of Common Stock subject to the Participant’s unexercised Stock Options and SARs exceeds the Stock Option Exercise Price or SAR base amount, and (iv) after giving Participants

  
 -15- 

 
an opportunity to exercise all of their outstanding Stock Options and SARs, the Committee may terminate any or all unexercised Stock Options and SARs at such time as the Committee deems
appropriate. Such surrender, termination or payment shall take place as of the date of the Change of Control or such other date as the Committee may specify. Without limiting the foregoing, if the per share Fair Market Value of the Common Stock does
not exceed the per share Stock Option Exercise Price or SAR base amount, as applicable, the Company shall not be required to make any payment to the Participant upon surrender of the Stock Option or SAR and shall have the right to cancel any such
Stock Option or SAR for no consideration. 
 Section 13. Deferrals 

The Committee may permit or require a Participant to defer receipt of the payment of cash or the delivery of shares that would otherwise be due
to such Participant in connection with any Grant. If any such deferral election is permitted or required, the Committee shall establish rules and procedures for such deferrals and may provide for interest or other earnings to be paid on such
deferrals. The rules and procedures for any such deferrals shall be consistent with applicable requirements of 409A. 
 Section 14.
Withholding of Taxes 
 (a) Required Withholding. All Grants under the Plan shall be subject to applicable United States federal
(including FICA), state and local, foreign country or other tax withholding requirements. The Company may require that the Participant or other person receiving Grants or exercising Grants pay to the Company an amount sufficient to satisfy such tax
withholding requirements with respect to such Grants, or the Company may deduct from other wages and compensation paid by the Company the amount of any withholding taxes due with respect to such Grants. 

(b) Share Withholding. The Committee may permit or require the Company’s tax withholding obligation with respect to Grants paid in
Common Stock to be satisfied by having shares withheld up to an amount that does not exceed the Participant’s applicable withholding tax rate for United States federal (including FICA), state and local, foreign country or other tax liabilities.
The Committee may, in its discretion, and subject to such rules as the Committee may adopt, allow Participants to elect to have such share withholding applied to all or a portion of the tax withholding obligation arising in connection with any
particular Grant. Unless the Committee determines otherwise, share withholding for taxes shall not exceed the Participant’s minimum applicable tax withholding amount. 

Section 15. Transferability of Grants 

(a) Nontransferability of Grants. Except as described in subsection (b) below, only the Participant may exercise rights under a
Grant during the Participant’s lifetime. A Participant may not transfer those rights except (i) by will or by the laws of descent and distribution or (ii) with respect to Grants other than Incentive Stock Options, pursuant to a
domestic relations order. When a Participant dies, the personal representative or other person entitled to succeed to the rights of the Participant may exercise such rights. Any such successor must furnish proof satisfactory to the Company of his or
her right to receive the Grant under the Participant’s will or under the applicable laws of descent and distribution. 

  
 -16- 

 (b) Transfer of Nonqualified Stock Options. Notwithstanding the foregoing, the
Committee may provide, in a Grant Instrument, that a Participant may transfer Nonqualified Stock Options to family members, or one or more trusts or other entities for the benefit of or owned by family members, consistent with the applicable
securities laws, according to such terms as the Committee may determine; provided that the Participant receives no consideration for the transfer of an Option and the transferred Option shall continue to be subject to the same terms and
conditions as were applicable to the Option immediately before the transfer. 
 Section 16. Requirements for Issuance or Transfer of
Shares 
 No Common Stock shall be issued or transferred in connection with any Grant hereunder unless and until all legal requirements
applicable to the issuance or transfer of such Common Stock have been complied with to the satisfaction of the Committee. The Committee shall have the right to condition any Grant on the Participant’s undertaking in writing to comply with such
restrictions on his or her subsequent disposition of the shares of Common Stock as the Committee shall deem necessary or advisable, and certificates representing such shares may be legended to reflect any such restrictions. Certificates representing
shares of Common Stock issued or transferred under the Plan may be subject to such stop-transfer orders and other restrictions as the Committee deems appropriate to comply with applicable laws, regulations and interpretations, including any
requirement that a legend be placed thereon. 
 Section 17. Amendment and Termination of the Plan 

(a) Amendment. The Board may amend or terminate the Plan at any time; provided, however, that the Board shall not amend the Plan
without stockholder approval if such approval is required in order to comply with the Code or other applicable law, or to comply with applicable stock exchange requirements. 

(b) No Repricing of Options or SARs. Except in connection with a corporate transaction involving the Company (including, without
limitation, any stock dividend, distribution (whether in the form of cash, Common Stock, other securities or property), stock split, extraordinary cash dividend, recapitalization, change in control, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase or exchange of shares of Common Stock or other securities, or similar transactions), the Company may not, without obtaining
stockholder approval, (i) amend the terms of outstanding Stock Options or SARs to reduce the Exercise Price of such outstanding Stock Options or base price of such SARs, (ii) cancel outstanding Stock Options or SARs in exchange for Stock
Options or SARs with an Exercise Price or base price, as applicable, that is less than the Exercise Price or base price of the original Stock Options or SARs or (iii) cancel outstanding Stock Options or SARs with an Exercise Price or base
price, as applicable, above the current stock price in exchange for cash or other securities. 

  
 -17- 

 (c) Termination of Plan. The Plan shall terminate on the day immediately preceding
the tenth anniversary of its Effective Date, unless the Plan is terminated earlier by the Board or is extended by the Board with the approval of the stockholders. 

(d) Termination and Amendment of Outstanding Grants. A termination or amendment of the Plan that occurs after a Grant is made shall not
materially impair the rights of a Participant with respect to such Grant unless the Participant consents or unless the Committee acts under Section 18(g). The termination of the Plan shall not impair the power and authority
of the Committee with respect to an outstanding Grant. Whether or not the Plan has terminated, an outstanding Grant may be terminated or amended under Section 18(g) or may be amended by agreement of the Company and the
Participant consistent with the Plan. 
 Section 18. Miscellaneous 

(a) Effective Date. The Plan will become effective on the date immediately prior to the date the Company’s registration statement
relating to the initial public offering of its Common Stock becomes effective (the “Effective Date”). No Incentive Stock Option may be granted pursuant to the Plan after the tenth anniversary of the earlier of (i) the date the
Plan was approved by the Board and (ii) the date the Plan was approved by the Company’s stockholders. 
 (b) Grants in
Connection with Corporate Transactions and Otherwise. Nothing contained in the Plan shall be construed to (i) limit the right of the Committee to make Grants under the Plan in connection with the acquisition, by purchase, lease, merger,
consolidation or otherwise, of the business or assets of any corporation, firm or association, including Grants to employees thereof who become Employees, or (ii) limit the right of the Company to grant stock options or make other awards
outside of the Plan. The Committee may make a Grant to an employee of another corporation who becomes an Employee by reason of a corporate merger, consolidation, acquisition of stock or property, reorganization or liquidation involving the Company,
in substitution for a stock option or stock awards grant made by such corporation. Notwithstanding anything in the Plan to the contrary, the Committee may establish such terms and conditions of the new Grants as it deems appropriate, including
setting the Exercise Price of Options or the base price of SARs at a price necessary to retain for the Participant the same economic value as the prior options or rights. 

(c) Governing Document. The Plan shall be the controlling document. No other statements, representations, explanatory materials or
examples, oral or written, may amend the Plan in any manner. The Plan shall be binding upon and enforceable against the Company and its successors and assigns. 

(d) Funding of the Plan. The Plan shall be unfunded. The Company shall not be required to establish any special or separate fund or to
make any other segregation of assets to assure the payment of any Grants under the Plan. 

  
 -18- 

 (e) Rights of Participants. Nothing in the Plan shall entitle any Employee, Non-Employee Director, Key Advisor or other person to any claim or right to receive a Grant under the Plan. Any Grant under the Plan shall be a one-time award that does not
constitute a promise of future grants. The Company, in its sole discretion, maintains the right to make available future Grants under the Plan. Neither the Plan nor any action taken hereunder shall be construed as giving any individual any rights to
be retained by or in the employ of the Company or any other employment rights. 
 (f) No Fractional Shares. No fractional shares of
Common Stock shall be issued or delivered pursuant to the Plan or any Grant. Except as otherwise provided under the Plan, the Committee shall determine whether cash, other awards or other property shall be issued or paid in lieu of such fractional
shares or whether such fractional shares or any rights thereto shall be forfeited or otherwise eliminated. 
 (g) Compliance with
Law. 
 (i) The Plan, the exercise of Options and SARs and the obligations of the Company to issue or transfer shares of Common Stock
under Grants shall be subject to all applicable laws and regulations, and to approvals by any governmental or regulatory agency as may be required. With respect to persons subject to Section 16 of the Exchange Act, it is the intent of the
Company that the Plan and all transactions under the Plan comply with all applicable provisions of Rule 16b-3 or its successors under the Exchange Act. In addition, it is the intent of the Company that
Incentive Stock Options comply with the applicable provisions of Section 422 of the Code, and that, to the extent applicable, Grants comply with the requirements of 409A. To the extent that any legal requirement of Section 16 of the
Exchange Act, 409A or Section 422 of the Code as set forth in the Plan ceases to be required under Section 16 of the Exchange Act, 409A or Section 422 of the Code, that Plan provision shall cease to apply. The Committee may revoke any
Grant if it is contrary to law or modify a Grant to bring it into compliance with any valid and mandatory government regulation. The Committee may also adopt rules regarding the withholding of taxes on payments to Participants. The Committee may, in
its sole discretion, agree to limit its authority under this Section. 
 (ii) The Plan is intended to comply with the requirements of 409A,
to the extent applicable. Each Grant shall be construed and administered such that the Grant either (A) qualifies for an exemption from the requirements of 409A or (B) satisfies the requirements of 409A. If a Grant is subject to 409A,
(I) distributions shall only be made in a manner and upon an event permitted under 409A, (II) payments to be made upon a termination of employment or service shall only be made upon a “separation from service” under 409A,
(III) unless the Grant specifies otherwise, each installment payment shall be treated as a separate payment for purposes of 409A, and (IV) in no event shall a Participant, directly or indirectly, designate the calendar year in which a
distribution is made except in accordance with 409A. 
 (iii) Any Grant that is subject to 409A and that is to be distributed to a Key
Employee (as defined below) upon separation from service shall be administered so that any distribution with respect to such Grant shall be postponed for six months following the date of the Participant’s separation from service, if required by
409A. If a distribution is delayed pursuant to 409A, the distribution shall be paid within 15 days after the end of the six-month period. If the Participant dies during such
six-month period, any postponed amounts shall be paid within 90 days of the Participant’s death. The determination of Key Employees, including the number and identity of persons considered Key Employees
and the identification date, shall be made by the Committee or its delegate each year in accordance with Section 416(i) of the Code and the “specified employee” requirements of 409A. 

  
 -19- 

 (iv) Notwithstanding anything in the Plan or any Grant agreement to the contrary, each
Participant shall be solely responsible for the tax consequences of Grants under the Plan, and in no event shall the Company or any Subsidiary or affiliate of the Company have any responsibility or liability if a Grant does not meet any applicable
requirements of 409A. Although the Company intends to administer the Plan to prevent taxation under 409A, the Company does not represent or warrant that the Plan or any Grant complies with any provision of federal, state, local or other tax law.

 (h) Establishment of Subplans. The Board may from time to time establish one or more
sub-plans under the Plan for purposes of satisfying applicable blue sky, securities or tax laws of various jurisdictions. The Board shall establish such sub-plans by
adopting supplements to the Plan setting forth (i) such limitations on the Committee’s discretion under the Plan as the Board deems necessary or desirable and (ii) such additional terms and conditions not otherwise inconsistent with
the Plan as the Board shall deem necessary or desirable. All supplements adopted by the Board shall be deemed to be part of the Plan, but each supplement shall apply only to Participants within the affected jurisdiction and the Company shall not be
required to provide copies of any supplement to Participants in any jurisdiction that is not affected. 
 (i) Clawback Rights.
Subject to the requirements of applicable law, the Committee may provide in any Grant Instrument that, if a Participant breaches any restrictive covenant agreement between the Participant and the Company (which may be set forth in any Grant
Instrument) or otherwise engages in activities that constitute Cause either while employed by, or providing service to, the Company or within a specified period of time thereafter, all Grants held by the Participant shall terminate, and the Company
may rescind any exercise of an Option or SAR and the vesting of any other Grant and delivery of shares upon such exercise or vesting (including pursuant to dividends and Dividend Equivalents), as applicable on such terms as the Committee shall
determine, including the right to require that in the event of any such rescission, (i) the Participant shall return to the Company the shares received upon the exercise of any Option or SAR and/or the vesting and payment of any other Grant
(including pursuant to dividends and Dividend Equivalents) or, (ii) if the Participant no longer owns the shares, the Participant shall pay to the Company the amount of any gain realized or payment received as a result of any sale or other
disposition of the shares (or, in the event the Participant transfers the shares by gift or otherwise without consideration, the Fair Market Value of the shares on the date of the breach of the restrictive covenant agreement (including a
Participant’s Grant Instrument containing restrictive covenants) or activity constituting Cause), net of the price originally paid by the Participant for the shares. Payment by the Participant shall be made in such manner and on such terms and
conditions as may be required by the Committee. The Company shall be entitled to set off against the amount of any such payment any amounts otherwise owed to the Participant by the Company. In addition, all Grants under the Plan shall be subject to
any applicable clawback or recoupment policies, share trading policies and other policies that may be implemented by the Board from time to time. 

  
 -20- 

 (j) Governing Law; Jurisdiction. The validity, construction, interpretation and
effect of the Plan and Grant Instruments issued under the Plan shall be governed and construed by and determined in accordance with the laws of the State of Delaware, without giving effect to the conflict of laws provisions thereof. Any action
arising out of, or relating to, any of the provisions of the Plan and Grants made hereunder shall be brought only in the United States District Court for the District of Delaware, or if such court does not have jurisdiction or will not accept
jurisdiction, in any court of general jurisdiction in Delaware, and the jurisdiction of such court in any such proceeding shall be exclusive. 

  
 -21-EX-10.29

 Exhibit 10.29 

THE FRESH MARKET HOLDINGS, INC. 

EMPLOYEE STOCK PURCHASE PLAN 
  

	 	I.	 PURPOSE OF THE PLAN 

This Employee Stock Purchase Plan is intended to promote the interests of The Fresh Market Holdings, Inc. (together with its successors, the
“Company”) and its subsidiaries by providing eligible employees with the opportunity to acquire a proprietary interest in the Company through participation in an employee stock purchase plan designed to qualify under
Section 423 of the Code for one or more specified offerings made under such plan. 
 The Plan shall become effective on the Effective
Date. 
  

	 	II.	 ADMINISTRATION OF THE PLAN 

A. The Plan Administrator shall have full authority to interpret and construe any provision of the Plan and to adopt such rules and regulations
for administering the Plan as it may deem necessary in order to bring one or more offerings under the Plan into compliance with the requirements of Code Section 423. 

B. The Plan Administrator may authorize one or more offerings under the Plan that are not designed to comply with the requirements of Code
Section 423 but are intended to comply with the requirements of the foreign jurisdictions in which those offerings are conducted. Such offerings shall be separate from any offerings designed to comply with the Code Section 423 requirements
but may be conducted concurrently with those offerings. 
 C. Decisions of the Plan Administrator shall be final and binding on all parties
having an interest in the Plan. 
  

	 	III.	 STOCK SUBJECT TO PLAN 

A. The stock purchasable under the Plan shall be shares of authorized but unissued or reacquired shares of the Common Stock, including shares
of Common Stock purchased on the open market. The number of shares of Common Stock reserved for issuance under the Plan shall initially be limited to [•]1. 

B. The number of shares of Common Stock available for issuance under the Plan shall automatically and cumulatively increase on the first
trading day in January each calendar year during the term of the Plan, beginning on January 1, 2023, by the least of (i) an amount equal to one percent (1.0%) of the aggregate number of shares of Common Stock outstanding as of the 

last day of the immediately preceding December 31st, (ii) 5,000,000 shares, or (iii) such lesser
number of shares as determined by the Board in its discretion. 
  

 

	1 	 NTD: To be completed prior to the IPO and equal to 2% of all shares of Common Stock outstanding as of
the IPO (after giving effect to the number of shares being sold in the IPO, on an as-converted basis and including shares subject to outstanding equity awards and the reserve under the ESPP and the Equity
Incentive Plan) 

 C. If there is any change in the number or kind of shares of Common Stock outstanding by
reason of (i) a stock dividend, spinoff, recapitalization, stock split, reverse stock split or combination or exchange of shares, (ii) a merger, reorganization or consolidation, (iii) a reclassification or change in par value, or
(iv) any other extraordinary or unusual event affecting the outstanding Common Stock as a class without the Company’s receipt of consideration, or if the value of outstanding shares of Common Stock is substantially reduced as a result of a
spinoff or the Company’s payment of an extraordinary dividend or distribution, then the maximum number and kind of shares of Common Stock available for issuance under the Plan, the maximum number and kind of shares of Common Stock purchasable
per Participant during any offering period and on any one Purchase Date during that offering period, the number and kind of shares in effect under each outstanding purchase right, the number and kind of shares issued and to be issued under the Plan,
and the price per share in effect under each outstanding purchase right shall be equitably adjusted by the Plan Administrator to reflect any increase or decrease in the number of, or change in the kind or value of, the issued shares of Common Stock
to preclude, to the extent practicable, the enlargement or dilution of rights and benefits under the Plan and such outstanding purchase rights; provided, however, that any fractional shares resulting from such adjustment shall be eliminated. In
addition, in the event of a Change of Control, the provisions of Section VII.H. shall apply. Any adjustments to outstanding purchase rights shall be consistent with Code Section 424, to the extent applicable. The adjustments of grants under
this Section shall include adjustment of other terms and conditions as the Plan Administrator deems appropriate. The Plan Administrator shall have the sole discretion and authority to determine what appropriate adjustments shall be made and any
adjustments determined by the Plan Administrator shall be final, binding and conclusive. 
  

	 	IV.	 OFFERING PERIODS 

A. Shares of Common Stock shall be offered for purchase under the Plan through a series of successive offering periods until such time as
(i) the maximum number of shares of Common Stock available for issuance under the Plan shall have been purchased or (ii) the Plan shall have been sooner terminated. 

B. Each offering period shall commence at such time and be of such duration not to exceed twenty-seven (27) months, as determined by the
Plan Administrator prior to the start of the applicable offering period. 
 C. The terms and conditions of each offering period may vary,
and two or more offerings periods may run concurrently under the Plan, each with its own terms and conditions. In addition, special offering periods may be established with respect to entities that are acquired by the Company (or any subsidiary of
the Company) or under such other circumstances as the Plan Administrator deems appropriate. In no event, however, shall the terms and conditions of any offering period contravene the express limitations and restrictions of the Plan, and the
participants in each separate offering period conducted by one or more Participating Corporations in the United States shall have equal rights and privileges under that offering in accordance with the requirements of Section 423(b)(5) of the
Code and the applicable Treasury Regulations thereunder. 

  
 2 

 D. Each offering period shall comprise one or more Purchase Intervals as determined by the
Plan Administrator. 
 E. Should the Fair Market Value per share of Common Stock on any Purchase Date within an offering period be less than
the Fair Market Value per share of Common Stock on the start date of that offering period, then the individuals participating in that offering period shall, immediately after the purchase of shares of Common Stock on their behalf on such Purchase
Date, be transferred from that offering period and automatically enrolled in the offering period commencing on the next business day following such Purchase Date, provided and only if the Fair Market Value per share of Common Stock on the start date
of that new offering period is lower than the Fair Market Value per share of Common Stock on the start date of the offering period in which they were currently enrolled. 

F. An Eligible Employee may participate in only one offering period at a time. 

 

	 	V.	 ELIGIBILITY 

A. Each individual who is an Eligible Employee on the start date of an offering period under the Plan may enter that offering period only on
such start date. The date an individual enters an offering period shall be designated as the Entry Date for purposes of that offering period. 

B. Each U.S. corporation that becomes a Corporate Affiliate after the Effective Date shall automatically become a Participating Corporation
effective as of the start date of the first offering date coincident with or next following the date on which it becomes such an affiliate, unless the Plan Administrator determines otherwise prior to the start date of that offering period. Each non-U.S. corporation that becomes a Corporate Affiliate after the Effective Date shall become a Participating Corporation when authorized by the Plan Administrator to extend the benefits of the Plan to its Eligible
Employees. 
 C. Except as otherwise provided in Sections IV.D and V.A above, the Eligible Employee must, in order to participate in the
Plan, complete and submit the enrollment and payroll deduction authorization or other forms prescribed by the Plan Administrator in accordance with enrollment procedures prescribed by the Plan Administrator (which may include accessing the website
designated by the Company and electronically enrolling and authorizing payroll deductions or completing other forms) on or before the Eligible Employee’s scheduled Entry Date. Once enrolled in the Plan, a Participant shall continue to
participate in the Plan until he or she ceases to be an Eligible Employee or withdraws from the Plan under Section VII(G)(i). When a Participant reaches the end of an Offering Period but the Participant’s participation is to continue, then
such Participant shall automatically be re-enrolled for the Offering Period that commences immediately after the end of the prior Offering Period. 

 

	 	VI.	 PAYROLL DEDUCTIONS 

Except to the extent otherwise determined by the Plan Administrator, payment for shares of Common Stock purchased under the Plan shall be
effected by means of the Participant’s authorized payroll deduction. The payroll deductions or other contributions pursuant to Section VI.E. that each Participant may authorize for purposes of acquiring shares of Common Stock during an offering
period may be in any multiple of one percent (1.0%) of the Base Salary paid to that Participant during each Purchase Interval within such offering period, up to a maximum of fifteen percent (15%), unless the Plan Administrator establishes a
different maximum percentage prior to the start date of the applicable offering period. 

  
 3 

 A. For the initial Purchase Interval of the first offering period under the Plan, no payroll
deductions shall be required of any Participant until such time as the Participant affirmatively elects to commence such payroll deductions following the Participant’s receipt of the Securities Act prospectus for the Plan. For such Purchase
Interval, the Participant will be required to contribute up to fifteen percent (15%) of the Participant’s Base Salary to the Plan either in a lump sum or one or more installments after receipt of such prospectus and prior to the close of that
Purchase Interval should the Participant elect to have shares of Common Stock purchased on the Participant’s behalf on the Purchase Date for that initial Purchase Interval and the Participant’s limited payroll deductions (if any) for such
Purchase Interval not be sufficient to fund the entire purchase price for those shares. 
 B. The rate of payroll deduction shall continue
in effect throughout the offering period, except for changes effected in accordance with the following guidelines: 
 (i) The Participant
may, at any time during the offering period, reduce the rate of the Participant’s payroll deduction (or the percentage of Base Salary to be contributed for the first Purchase Interval of the initial offering period under the Plan) to become
effective as soon as administratively possible after filing the appropriate form with the Plan Administrator. The Participant may not, however, effect more than one (1) such reduction per Purchase Interval. 

(ii) The Participant may, at any time during the offering period, increase the rate of the Participant’s payroll deduction (up to the
maximum percentage limit for that offering period) to become effective as soon as administratively possible after filing the appropriate form with the Plan Administrator. The Participant may not, however, effect more than one (1) such increase
per Purchase Interval. 
 (iii) The Participant may at any time reduce the Participant’s rate of payroll deduction under the Plan to
0%. Such reduction shall become effective as soon as administratively practicable following the filing of the appropriate form with the Plan Administrator. The Participant’s existing payroll deductions shall be applied to the purchase of shares
of Common Stock on the next scheduled Purchase Date. 
 C. Except as otherwise provided in Section VI.B above, payroll deductions shall
begin on the first pay day administratively feasible following the Participant’s Entry Date into the offering period and shall (unless sooner terminated by the Participant) continue through the pay day ending with or immediately prior to the
last day of that offering period. The payroll deductions or other contributions pursuant to Section VI.E. collected shall be credited to the Participant’s book account under the Plan, but, except to the extent otherwise required by applicable
law, no interest shall be paid on the balance from time to time outstanding in such account, unless otherwise required by the terms of that offering period. Unless the Plan Administrator determines otherwise prior to the start of the applicable
offering period, the amounts collected from the Participant shall not be required to be held in any segregated account or trust fund and may be commingled with the general assets of the Company and used for general

  
 4 

 
corporate purposes. Payroll deductions or other contributions pursuant to Section VI.E. collected in a currency other than U.S. Dollars shall be converted into U.S. Dollars on the last day of the
Purchase Interval in which collected, with such conversion to be based on the exchange rate determined by the Plan Administrator in its sole discretion. Any changes or fluctuations in the exchange rate at which the payroll deductions or other
contributions pursuant to Section VI.E. collected on the Participant’s behalf are converted into U.S. Dollars on each Purchase Date shall be borne solely by the Participant. 

D. Payroll deductions or other contributions pursuant to Section VI.E. shall automatically cease upon the termination of the
Participant’s purchase right in accordance with the provisions of the Plan. 
 E. The Plan Administrator may permit Eligible Employees
of one or more Participating Corporations to participate in the Plan by making contributions other than through payroll deductions or as a lump sum. The Plan Administrator may adopt such rules and regulations for administering the Plan as it may
deem necessary, in its sole and absolute discretion, to facilitate contributions under this Section. Except as required by law, such rules and regulations need not be uniform and may apply to one or more Eligible Employees. 

F. The Participant’s acquisition of Common Stock under the Plan on any Purchase Date shall neither limit nor require the
Participant’s acquisition of Common Stock on any subsequent Purchase Date, whether within the same or a different offering period. 
  

	 	VII.	 PURCHASE RIGHTS 

A. Grant of Purchase Right. A Participant shall be granted a separate purchase right for each offering period in which he
or she participates. The purchase right shall be granted on the Participant’s Entry Date into the offering period. Prior to the start date of the applicable offering period and subject to the limitations of Article VIII below, the Plan
Administrator shall determine the maximum number of shares of Common Stock that a Participant can purchase on each Purchase Date within that offering period and the maximum number of shares of Common Stock that each Participant can purchase for that
offering period, subject to periodic adjustments in the event of certain changes in the Company’s capitalization. 
 Under no
circumstances shall purchase rights be granted under the Plan to any Eligible Employee if such individual would, immediately after the grant, own (within the meaning of Code Section 424(d)) or hold outstanding options or other rights to
purchase, stock possessing five percent (5%) or more of the total combined voting power or value of all classes of stock of the Company or any Corporate Affiliate. 

B. Exercise of the Purchase Right. Each purchase right shall be automatically exercised in installments on each
successive Purchase Date within the offering period, and shares of Common Stock shall accordingly be purchased on behalf of each Participant (other than Participants whose payroll deductions have previously been refunded pursuant to the Termination
of Purchase Right provisions below) on each such Purchase Date. The purchase shall be effected by applying the Participant’s payroll deductions (as converted to U.S. Dollars) or other contributions pursuant to Section VI.E. for the Purchase
Interval ending on such Purchase Date to the purchase of whole shares of Common Stock at the purchase price in effect for the Participant for that Purchase Date. 

  
 5 

 C. Purchase Price. The U.S. Dollar purchase price per share at
which Common Stock will be purchased on the Participant’s behalf on each Purchase Date within the offering period will be established by the Plan Administrator prior to the start of that offering period, but in no event shall such purchase
price be less than eighty-five percent (85%) of the lower of (i) the Fair Market Value per share of Common Stock on the start date of the offering period to which the purchase date relates or (ii) the Fair Market Value per share of
Common Stock on that Purchase Date. Until such time as otherwise determined by the Plan Administrator, the purchase price per share at which Common Stock will be purchased on each Purchase Date shall be eighty-five percent (85%) of the Fair Market
Value per Share on that Purchase Date.  
 D. Number of Purchasable Shares. The number of shares of Common Stock
purchasable by a Participant on each Purchase Date during the particular offering period in which he or she is enrolled shall be the number of whole shares obtained by dividing the amount collected from the Participant through other contributions
pursuant to Section VI.E. during the Purchase Interval ending with that Purchase Date by the purchase price in effect for the Participant for that Purchase Date. However, the maximum number of shares of Common Stock purchasable per Participant on
any one Purchase Date shall be governed by the limitation set forth in Section VII.A, as adjusted periodically in the event of certain changes in the Company’s capitalization. In addition, prior to the start of an offering period, the Plan
Administrator shall determine the maximum number of shares of Common Stock purchasable in total by all Participants on any one Purchase Date during that offering period and the maximum number of shares of Common Stock purchasable in total by all
Participants during that offering period, subject to periodic adjustments in the event of certain changes in the Company’s capitalization. These limitations shall apply for each subsequent offering period, unless otherwise determined by the
Plan Administrator. 
 E. Excess Payroll Deductions. Any payroll deductions or other contributions pursuant to Section
VI.E. not applied to the purchase of shares of Common Stock on any Purchase Date because they are not sufficient to purchase a whole share of Common Stock shall be held for the purchase of Common Stock on the next Purchase Date. However, any payroll
deductions or other contributions pursuant to Section VI.E. not applied to the purchase of Common Stock by reason of the limitation on the maximum number of shares purchasable per Participant or in the aggregate on the Purchase Date shall be
promptly refunded. 
 F. Suspension of Payroll Deductions. In the event that a Participant is, by reason of the accrual
limitations in Article VIII, precluded from purchasing additional shares of Common Stock on one or more Purchase Dates during the offering period in which he or she is enrolled, then no further payroll deductions or other contributions pursuant to
Section VI.E. for that offering period shall be collected from such Participant with respect to those Purchase Dates. The suspension of such deductions or other contributions shall not terminate the Participant’s purchase right for the offering
period in which he or she is enrolled, and the Participant’s payroll deductions or other contributions shall automatically resume on behalf of such Participant once he or she is again able to purchase shares during that offering period in
compliance with the accrual limitations of Article VIII. All refunds shall be in the currency in which paid by the Company or applicable Corporate Affiliate. 

  
 6 

 G. Termination of Purchase Right. The following provisions shall govern
the termination of outstanding purchase rights: 
 (i) A Participant may withdraw from the offering period in which he or she is enrolled
by filing the appropriate form with the Plan Administrator (or its designate) at any time prior to the next scheduled Purchase Date in that offering period, and no further payroll deductions or other contributions pursuant to Section VI.E. shall be
collected from the Participant with respect to the offering period. Any payroll deductions or other contributions pursuant to Section VI.E. collected during the Purchase Interval in which such withdrawal occurs shall, at the Participant’s
election, be immediately refunded (in the currency in which paid by the Company or applicable Corporate Affiliate) or held for the purchase of shares on the next Purchase Date. If no such election is made at the time of such withdrawal, then the
payroll deductions or other contributions pursuant to Section VI.E. collected with respect to the Purchase Interval in which such withdrawal occurs shall be refunded (in the currency in which paid by the Company or applicable Corporate Affiliate) to
the Participant as soon as possible. 
 (ii) The Participant’s withdrawal from the offering period shall be irrevocable, and the
Participant may not subsequently rejoin that offering period. In order to resume participation in any subsequent offering period, such individual must re-enroll in the Plan (by making a timely filing of the
prescribed enrollment forms) on or before the Participant’s scheduled Entry Date into that offering period. 
 (iii) Should the
Participant cease to remain an Eligible Employee for any reason (including death, disability or change in status) while the Participant’s purchase right remains outstanding, then that purchase right shall immediately terminate, and all of the
Participant’s payroll deductions or other contributions pursuant to Section VI.E. for the Purchase Interval in which the purchase right so terminates shall be immediately refunded in the currency in which paid by the Company or applicable
Corporate Affiliate. However, should the Participant cease to remain in active service by reason of an approved unpaid leave of absence, then the Participant shall have the right, exercisable up until the last business day of the Purchase Interval
in which such leave commences, to (a) withdraw all the payroll deductions or other contributions pursuant to Section VI.E. collected to date on the Participant’s behalf for that Purchase Interval or (b) have such funds held for the
purchase of shares on the Participant’s behalf on the next scheduled Purchase Date. In no event, however, shall any further payroll deductions or other contributions pursuant to Section VI.E. be collected on the Participant’s behalf during
such leave. Upon the Participant’s return to active service (x) within three (3) months following the commencement of such leave or (y) prior to the expiration of any longer period for which such Participant is provided with
reemployment rights by statute or contract, the Participant’s payroll deductions or other contributions pursuant to Section VI.E. under the Plan shall automatically resume at the rate in effect at the time the leave began, unless the
Participant withdraws from the Plan prior to the Participant’s return. An individual who returns to active employment following a leave of absence which exceeds in duration the applicable (x) or (y) time period above will be treated as a
new Employee for purposes of subsequent participation in the Plan and must accordingly re-enroll in the Plan (by making a timely filing of the prescribed enrollment forms) on or before the Participant’s
scheduled Entry Date into the offering period. 

  
 7 

 H. Change of Control. Each outstanding purchase right shall
automatically be exercised, immediately prior to the effective date of any Change of Control, by applying the payroll deductions or other contributions pursuant to Section VI.E. of each Participant for the Purchase Interval in which such Change of
Control occurs to the purchase of whole shares of Common Stock at the purchase price per share in effect for that Purchase Internal pursuant to the Purchase Price provisions of Paragraph C of this Article VII. For this purpose, payroll deductions or
other contributions pursuant to Section VI.E. shall be converted from the currency in which paid by the Company or applicable Corporate Affiliate into U.S. Dollars on the exchange rate in effect on the purchase date. However, the applicable
limitation on the number of shares of Common Stock purchasable per Participant shall continue to apply to any such purchase, but not the limitation applicable to the maximum number of shares of Common Stock purchasable in total by all Participants.

 The Company shall use reasonable efforts to provide at least ten (10) days prior written notice of the occurrence of any Change of
Control, and Participants shall, following the receipt of such notice, have the right to terminate their outstanding purchase rights prior to the effective date of the Change of Control. 

I. Proration of Purchase Rights. Should the total number of shares of Common Stock to be purchased pursuant to
outstanding purchase rights on any particular date exceed the number of shares then available for issuance under the Plan, the Plan Administrator shall make a pro-rata allocation of the available shares on a
uniform and nondiscriminatory basis, and the payroll deductions or other contributions pursuant to Section VI.E. of each Participant, to the extent in excess of the aggregate purchase price payable for the Common Stock
pro-rated to such individual, shall be refunded. 
 J. ESPP Broker Account. The
Company may require that the shares purchased on behalf of each Participant shall be deposited directly into a brokerage account which the Company shall establish for the Participant at a Company-designated brokerage firm. The account will be known
as the ESPP Broker Account. Except as otherwise provided below, the deposited shares may not be transferred (either electronically or in certificate form) from the ESPP Broker Account until the later of the following two periods:
(i) the end of the two (2)-year period measured from the Participant’s Entry Date into the offering period in which the shares were purchased and (ii) the end of the one (1)-year period measured from the actual purchase date of those
shares. Such limitation shall apply both to transfers to different accounts with the same ESPP broker and to transfers to other brokerage firms. Any shares held for the required holding period may thereafter be transferred (either electronically or
in certificate form) to other accounts or to other brokerage firms. 
 The foregoing procedures shall not in any way limit when the
Participant may sell the Participant’s shares. Those procedures are designed solely to assure that any sale of shares prior to the satisfaction of the required holding period is made through the ESPP Broker Account. In addition, the Participant
may request a stock certificate or share transfer from the Participant’s ESPP Broker Account prior to the satisfaction of the required holding period should the Participant wish to make a gift of any shares held in that account. However, shares
may not be transferred (either electronically or in certificate form) from the ESPP Broker Account for use as collateral for a loan, unless those shares have been held for the required holding period. 

  
 8 

 The foregoing procedures shall apply to all shares purchased by each Participant in the
United States, whether or not that Participant continues in Employee status. 
 K. Assignability. The purchase right
shall be exercisable only by the Participant and shall not be assignable or transferable by the Participant. 
 L. Stockholder
Rights. A Participant shall have no stockholder rights with respect to the shares subject to the Participant’s outstanding purchase right until the shares are purchased on the Participant’s behalf in accordance with the
provisions of the Plan and the Participant has become a holder of record of the purchased shares. 
 M. Withholding
Taxes. The Company’s obligation to deliver shares upon exercise of a purchase right under the Plan shall be subject to the satisfaction of all income, employment and payroll taxes, social insurance, contributions, payment on
account obligations or other payments required to be collected, withheld or accounted for in connection with the purchase right. 
  

	 	VIII.	 ACCRUAL LIMITATIONS 

A. No Participant shall be entitled to accrue rights to acquire Common Stock pursuant to any purchase right outstanding under the Plan if and
to the extent such accrual, when aggregated with (i) rights to purchase Common Stock accrued under any other purchase right granted under the Plan and (ii) similar rights accrued under other employee stock purchase plans (within the
meaning of Code Section 423) of the Company or any Corporate Affiliate, would otherwise permit such Participant to purchase more than Twenty-Five Thousand U.S. Dollars (US $25,000.00) worth of stock of the Company or any Corporate Affiliate
(determined on the basis of the Fair Market Value per share on the date or dates such rights are granted) for each calendar year such rights are at any time outstanding. 

B. For purposes of applying such accrual limitations to the purchase rights granted under the Plan, the following provisions shall be in
effect: 
 (i) The right to acquire Common Stock under each outstanding purchase right shall accrue in a series of installments on each
successive Purchase Date during the offering period on which such right remains outstanding. 
 (ii) No right to acquire Common Stock under
any outstanding purchase right shall accrue to the extent the Participant has already accrued in the same calendar year the right to acquire Common Stock under one or more other purchase rights at a rate equal to Twenty-Five Thousand U.S., Dollars
(U.S. $25,000.00) worth of Common Stock (determined on the basis of the Fair Market Value per share on the date or dates of grant) for each calendar year such rights were at any time outstanding. 

C. If by reason of such accrual limitations, any purchase right of a Participant does not accrue for a particular Purchase Interval, then the
payroll deductions or other contributions pursuant to Section VI.E. which the Participant made during that Purchase Interval with respect to such purchase right shall be promptly refunded. 

  
 9 

 D. In the event there is any conflict between the provisions of this Article VIII and one or
more provisions of the Plan or any instrument issued thereunder, the provisions of this Article VIII shall be controlling. 
  

	 	IX.	 EFFECTIVE DATE AND TERM OF THE PLAN 

A. The Plan shall become effective on the Effective Date; provided, however, that (i) the Plan shall have been approved by the
stockholders of the Company and (ii) no purchase rights granted under the Plan shall be exercised, and no shares of Common Stock shall be issued hereunder, until the Company shall have complied with all applicable requirements of the Securities
Act (including the registration of the shares of Common Stock issuable under the Plan on a Form S-8 registration statement filed with the Securities and Exchange Commission), all applicable listing
requirements of any stock exchange on which the Common Stock is listed for trading and all other applicable requirements established by law or regulation. 

B. Unless sooner terminated by the Board, the Plan shall terminate upon the earliest of (i) the last business day in the month
before the tenth anniversary of the Effective Date, (ii) the date on which all shares available for issuance under the Plan shall have been sold pursuant to purchase rights exercised under the Plan or (iii) the date on which all
purchase rights are exercised in connection with a Change of Control. No further purchase rights shall be granted or exercised, and no further payroll deductions or other contributions shall be collected, under the Plan following such termination.

  

	 	X.	 AMENDMENT OF THE PLAN 

A. The Board may alter or amend the Plan at any time to become effective as of the start date of the next offering period under the Plan. In
addition, the Board may suspend or terminate the Plan at any time to become effective immediately following the close of any Purchase Interval. 

B. In no event may the Board effect any of the following amendments or revisions to the Plan without the approval of the Company’s
stockholders: (i) increase the number of shares of Common Stock issuable under the Plan, except for permissible adjustments in the event of certain changes in the Company’s capitalization or (ii) modify the eligibility requirements
for participation in the Plan. 
  

	 	XI.	 GENERAL PROVISIONS 

A. All costs and expenses incurred in the administration of the Plan shall be paid by the Company; however, each Plan Participant shall bear
all costs and expenses incurred by such individual in the sale or other disposition of any shares purchased under the Plan. 
 B. Nothing in
the Plan shall confer upon the Participant any right to continue in the employ of the Company or any Corporate Affiliate for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Company (or any
Corporate Affiliate employing such person) or of the Participant, which rights are hereby expressly reserved by each, to terminate such person’s employment at any time for any reason, with or without cause. 

  
 10 

 C. The provisions of the Plan shall be governed by the laws of the State of Delaware,
without resort to that State’s conflict-of-laws rules. 
  

	 	XII.	 DEFINITIONS 

The following definitions shall be in effect under the Plan: 

A. Base Salary shall, unless otherwise specified by the Plan Administrator prior to the start of an offering period, mean the
regular base salary paid to such Participant by one or more Participating Corporations during such individual’s period of participation in one or more offering periods under the Plan. Base Salary shall be calculated before deduction of
(A) any income or employment tax or other withholdings or (B) any contributions made by the Participant to any Code Section 401(k) salary deferral plan or Code Section 125 cafeteria benefit program now or hereafter established by
the Company or any Corporate Affiliate. Base Salary shall not include any contributions made on the Participant’s behalf by the Company or any Corporate Affiliate to any employee benefit or welfare plan now or hereafter established (other than
Code Section 401(k) or Code Section 125 contributions deducted from such Base Salary). 
 B. Board shall mean the
Company’s Board of Directors. 
 C. Change of Control shall be deemed to have occurred if: 

(i) Any “person” (as such term is used in sections 13(d) and 14(d) of the Exchange Act) becomes a “beneficial owner” (as
defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing more than 50% of the voting power of the then outstanding securities of the Company;
provided that a Change of Control shall not be deemed to occur as a result of a transaction in which the Company becomes a subsidiary of another corporation and in which the stockholders of the Company, immediately prior to the transaction,
will beneficially own, immediately after the transaction, shares entitling such stockholders to more than 50% of all votes to which all stockholders of the parent corporation would be entitled in the election of directors. 

(ii) The consummation of (A) a merger or consolidation of the Company with another Person where, immediately after the merger or
consolidation, the stockholders of the Company, immediately prior to the merger or consolidation, will not beneficially own, in substantially the same proportion as ownership immediately prior to the merger or consolidation, shares entitling such
stockholders to more than 50% of all votes to which all stockholders of the surviving Person would be entitled in the election of directors, or where the members of the Board, immediately prior to the merger or consolidation, will not, immediately
after the merger or consolidation, constitute a majority of the board of directors of the surviving corporation or (B) a sale or other disposition of all or substantially all of the assets of the Company. 

(iii) A change in the composition of the Board over a period of 12 consecutive months or less such that a majority of the Board members
ceases, by reason of one or more contested elections, or threatened election contests, for Board membership, to be comprised of individuals who either (A) have been Board members continuously since the beginning of such period or (B) have
been elected or nominated for election as Board members during such period by at least a majority of the Board members described in clause (A) who were still in office at the time the Board approved such election or nomination. 

  
 11 

 (iv) The consummation of a complete dissolution or liquidation of the Company. 

D. Common Stock shall mean the Company’s Common Stock, $0.001 par value. 

E. Code shall mean the Internal Revenue Code of 1986, as amended, and the regulations promulgated thereunder. 

F. Corporate Affiliate shall mean any parent or subsidiary corporation of the Corporation (as determined in accordance with Code
Section 424), whether now existing or subsequently established. 
 G. Effective Date shall mean the date that the
Company’s registration statement relating to its initial public offering becomes effective, provided that the Board has adopted, and the stockholders approved, the Plan prior to or on such date. Any Corporate Affiliate that
becomes a Participating Corporation after such Effective Date shall have a subsequent Effective Date with respect to its employee-Participants as determined in accordance with Section V.C of the Plan. 

H. Eligible Employee shall mean any person who is employed by a Participating Corporation and, unless otherwise mandated by
local law, such person is employed on a basis under which he or she is regularly expected to render more than twenty (20) hours of service per week for more than five (5) months per calendar year for earnings that are considered wages
under Code Section 3401(a); provided, however, that the Plan Administrator may, prior to the start of the applicable offering period, waive one or both of the twenty (20) hour and five (5) month service requirements. 

I. Entry Date shall mean the date an Eligible Employee first commences participation in the offering period in effect under the
Plan. 
 J. Exchange Act shall mean the Securities Exchange Act of 1934, as amended. 

K. Fair Market Value shall mean: 

i. For so long as the Common Stock is publicly traded, the Fair Market Value per share shall be determined as follows: (A) if the
principal trading market for the Common Stock is a national securities exchange, the closing sales price during regular trading hours on the relevant date or, if there were no trades on that date, the latest preceding date upon which a sale was
reported, or (B) if the Common Stock is not principally traded on any such exchange, the last reported sale price of a share of Common Stock during regular trading hours on the relevant date, as reported by the OTC Bulletin Board. 

  
 12 

 ii. If the Common Stock is not publicly traded or, if publicly traded, is not subject to
reported transactions as set forth above, the Fair Market Value per share shall be determined by the Board through any reasonable valuation method authorized under the Code. 

L. Participant shall mean any Eligible Employee of a Participating Corporation who is actively participating in the Plan. 

M. Participating Corporation shall mean the Company and such Corporate Affiliate or Corporate Affiliates as may be authorized,
in accordance with Section V.C of the Plan, to extend the benefits of the Plan to their Eligible Employees. 
 N. Person shall
mean any natural person, corporation, limited liability company, partnership, trust, joint stock company, business trust, unincorporated association, joint venture, governmental authority or other legal entity of any nature whatsoever. 

O. Plan shall mean The Fresh Market Holdings, Inc. Employee Stock Purchase Plan, as set forth in this document. 

P. Plan Administrator shall mean the Compensation Committee of the Board or such other committee of two (2) or more Board
members appointed by the Board to administer the Plan. 
 Q. Purchase Date shall mean the last business day of each Purchase
Interval. 
 R. Purchase Interval shall mean each successive six (6)-month period within the offering period at the end of
which there shall be purchased shares of Common Stock on behalf of each Participant; provided, however, that the Plan Administrator may, prior to the start of the applicable offering period, designate a different duration for the Purchase Intervals
within that offering period. 
 S. Securities Act shall mean the Securities Act of 1933, as amended. 

  
 13

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