Document:

Exhibit 10.1

 

LEASE

North Slope—Building
One

 

 

between

 

 

NORTH SLOPE ONE, LLC,

a Utah limited liability
company,

 as Landlord,

 

 

and

 

 

PURPLE INNOVATION, LLC,

a Delaware limited liability
company,

 as Tenant

 

 

Dated June 7, 2019

 

     

     

    

 

TABLE OF CONTENTS

 

	Paragraph	 	 	 	Page
	 	 	 	 	 
	1.	 	Definitions	 	1
	2.	 	Agreement of Lease; Work of Improvement; Certain References	 	13
	3.	 	Term; Commencement Date; Tenant Rights	 	14
	4.	 	Basic Monthly Rent	 	20
	5.	 	Operating Expenses	 	20
	6.	 	Security Deposit	 	25
	7.	 	Use and Operation	 	25
	8.	 	Utilities and Services	 	25
	9.	 	Maintenance and Repairs; Alterations; Access to Premises; Reserved Rights in Common Areas	 	30
	10.	 	Assignment and Subleasing	 	33
	11.	 	Indemnity	 	38
	12.	 	Insurance	 	39
	13.	 	Damage and Destruction	 	41
	14.	 	Condemnation	 	43
	15.	 	Landlord’s Financing	 	43
	16.	 	Default	 	44
	17.	 	Expiration and Termination	 	46
	18.	 	Estoppel Certificate; Financial Statements	 	47
	19.	 	Parking; Signage	 	48
	20.	 	Landlord’s Representations and Warranties	 	49
	21.	 	Rules	 	51
	22.	 	General Provisions	 	51

 

	EXHIBIT A PREPARATION OF PREMISES FOR OCCUPANCY	Exhibit A-1
	 	 
	EXHIBIT B RULES 	Exhibit B-1
	 	 
	EXHIBIT C SUBLEASE CONSENT AGREEMENT	Exhibit C-1

 

    i

     

    

 

LEASE

North Slope—Building One

 

THIS LEASE (this
“Lease”) is entered into as of the 7th day of June, 2019, between NORTH SLOPE ONE, LLC,
a Utah limited liability company (“Landlord”), and PURPLE INNOVATION, LLC, a Delaware limited
liability company (“Tenant”). (Landlord and Tenant are referred to in this Lease collectively as the
“Parties” and individually as a “Party.”)

 

FOR GOOD AND VALUABLE
CONSIDERATION, the receipt and sufficiency of which are acknowledged, the Parties agree as follows:

 

1. Definitions. As used in this Lease,
each of the following terms shall have the meaning indicated:

 

“ADA” means the
Americans with Disabilities Act of 1990, as amended and with its associated regulations.

 

“affiliate”
means an entity that directly or indirectly controls (including a direct or indirect parent), is controlled by (including a direct
or indirect subsidiary), or is under common control with, the entity concerned, where “control” is the
holding of fifty percent (50%) or more of the outstanding voting interests, or the possession, directly or indirectly, of the power
to direct or cause the direction of the management and policies of an entity, whether through the ownership of voting securities,
by contract or otherwise.

 

“Alteration”
means any alteration, change, addition, improvement or repair to the Premises made by or at the direction of Tenant, including,
without limitation, the attachment of any fixture (including any so-called “trade fixture”), equipment or signage,
or the addition of any pipe, line, wire, cable, conduit or related facility for water, electricity, natural gas, telecommunication
(including Tenant’s voice and data lines, wiring, cabling and facilities), sewer or other utility, but excluding (i) the
moving of Tenant’s furniture (including cubicles), phones, computers and other personal property, provided that each of the
foregoing is readily movable and unattached to the Premises, and (ii) the hanging of typical pictures

/ artwork, diplomas and similar items.

 

“applicable municipality” means the
City of Lehi, Utah. “Base Year” means calendar year 2019.

 

“Base Year
Operating Expenses” means Operating Expenses that are actually incurred in the Base Year, as adjusted in accordance
with this Lease.

 

     

     

    

 

“Basic
Monthly Rent” means the following amounts per calendar month for the periods indicated based on 42,837 rentable
square feet, which amounts are subject to adjustment as set forth in the definition of “Premises”; provided,
however, that if the Commencement Date occurs on a date other than the Projected Commencement Date, then the periods set
forth below shall begin on such other date that is the Commencement Date (as memorialized in a certificate entered into between
the Parties) and shall shift accordingly in a manner consistent with the definition of “Expiration Date” (with the
Expiration Date being on the last day of the relevant month), but in all events, Tenant shall have a seven (7)-month period of
Basic Monthly Rent at an annual cost of $7.00 per rentable square foot:

 

	Periods	 	Basic Monthly Rent	 	 	Annual Cost Per Rentable Square Foot	 
	 	 	 	 	 	 	 
	December 1, 2019 through June 30, 2020, inclusive	 	$24,988.25 per month	 	 	$	7.00	 
	 	 	 	 	 	 	 	 
	July 1, 2020 through November 30, 2020, inclusive	 	$96,383.25 per month	 	 	$	27.00	 
	 	 	 	 	 	 	 	 
	December 1, 2020 through November 30, 2021, inclusive	 	$98,810.68 per month	 	 	$	27.68	 
	 	 	 	 	 	 	 	 
	December 1, 2021 through November 30, 2022, inclusive	 	$101,273.81 per month	 	 	$	28.37	 
	 	 	 	 	 	 	 	 
	December 1, 2022 through November 30, 2023, inclusive	 	$103,808.33 per month	 	 	$	29.08	 
	 	 	 	 	 	 	 	 
	December 1, 2023 through November 30, 2024, inclusive	 	$106,378.55 per month	 	 	$	29.80	 
	 	 	 	 	 	 	 	 
	December 1, 2024 through November 30, 2025, inclusive	 	$109,055.86 per month	 	 	$	30.55	 
	 	 	 	 	 	 	 	 
	December 1, 2025 through November 30, 2026, inclusive	 	$111,768.87 per month	 	 	$	31.31	 
	 	 	 	 	 	 	 	 
	December 1, 2026 through November 30, 2027, inclusive	 	$114,553.28 per month	 	 	$	32.09	 
	 	 	 	 	 	 	 	 
	December 1, 2027 through November 30, 2028, inclusive	 	$117,444.78 per month	 	 	$	32.90	 
	 	 	 	 	 	 	 	 
	December 1, 2028 through November 30, 2029, inclusive	 	$120,371.97 per month	 	 	$	33.72	 

 

“best efforts” means best, commercially
reasonable efforts, exercised in good faith and with due diligence. “Building” means the building with
the street address of 4100 North Chapel Ridge Road, in Lehi, Utah,

which contains approximately 149,506 rentable square feet, subject
to final measurement and verification as set forth in the definition of “Premises”.

 

“Building Hours”
means Monday through Friday (excluding any legal holiday on which banks in Utah are authorized by Laws to close) from 7:00 a.m.
to 7:00 p.m., and Saturday from 9:00 a.m. to 1:00 p.m.

 

“business day”
means any day other than a Saturday, Sunday or legal holiday on which banks in Utah are authorized by Laws to close.

 

“Commencement Date”
means the earlier of the following, with either of such dates to be certified by Landlord’s architect to Tenant:

 

(i) the date on which Substantial Completion occurs; or

 

(ii) the date on which Substantial Completion would have occurred,
but for Tenant Delay.

 

    -2-

     

    

 

“Common
Areas” means all areas and facilities on the Property that are provided for the general, nonexclusive use and convenience
of more than one tenant of the Building, including, without limitation, driveways, parking areas, walkways, delivery areas, trash
removal areas, landscaped areas, entryways, lobbies, hallways, stairways, elevators and restrooms, subject to Paragraph 9.4.

 

“Comparable
Buildings” means other comparable Class “A” suburban office buildings in the southern Salt Lake County
and northern Utah County areas.

 

“Condemnation
Proceeding” means any action or proceeding in which any interest in the Property is taken for any public or quasi-public
purpose by any lawful authority through the exercise of the power of eminent domain or by purchase or other means in lieu of such
exercise.

 

“Default
Rate” means the greater of (i) the Prime Rate plus four percent (4%) per annum, or (ii) twelve percent (12%) per
annum, but in no event greater than the maximum rate allowed by Laws.

 

“Environmental
Laws” means the Comprehensive Environmental Response, Compensation and Liability Act of 1980, the Hazardous Materials
Transportation Act and the Resource Conservation and Recovery Act, each as amended and with its associated regulations, and all
other Laws relating to Hazardous Materials existing on or after the date of this Lease.

 

“Estimated
Operating Expenses” means the projected amount of Operating Expenses for any given Operating Year as reasonably estimated
by Landlord in a manner consistent with Comparable Buildings.

 

“Expiration
Date” means the date that is the last day of the month, ten (10) years after the later of the following, as applicable:

 

(i) the Commencement Date, if the Commencement Date occurs
on the first day of a calendar month; or

 

(ii) the first day of the first full calendar month following
the Commencement Date, if the Commencement Date does not occur on the first day of a calendar month,

 

as such date may be extended or sooner terminated in accordance
with this Lease.

 

“force majeure” has the meaning set forth in Paragraph 22.2.

 

“GAAP” means generally accepted accounting
principles consistently applied.

 

“Hazardous
Materials” means substances defined as “hazardous materials,” “hazardous wastes”, “hazardous
substances” or “toxic substances” or similarly defined in any Environmental Laws, as well as so-called industrial
and biomedical wastes, asbestos and mold, whether or not specifically classified as “hazardous materials” under Environmental
Laws.

 

“HVAC” means heating, ventilating
and air conditioning.

 

“Improvements”
means the Building, any parking structure and the related improvements owned by Landlord.

 

“Interest Rate” means the Prime Rate
plus two percent (2%) per annum.

 

    -3-

     

    

 

“Landlord Default” has the meaning
set forth in Paragraph 16.4.

 

“Landlord’s Work”
means Landlord’s obligation to construct and complete the Initial Improvements, as set forth on the attached Exhibit A.

 

“Laws”
means any or all applicable federal, state and local laws, statutes, codes, ordinances, rules, regulations requirements, judgments,
decrees, writs, orders, licenses, guidelines and policies, including, without limitation, the ADA and Environmental Laws, together
with future enactments and amendments, insurance regulations and requirements, utility company requirements, administrative promulgations
and governmental orders, and any requirements or conditions on or with respect to the issuance, maintenance or renewal of any legally
required permits, consents, decisions, qualifications, licenses, certifications or exemptions from, and all filings with, and any
notice to, any government or quasi- governmental authority.

 

“Lease end” means the expiration of
the Term or the sooner termination of this Lease.

 

“Non-Consent
Transfer” means any assignment or sublease permitted without Landlord’s consent, as described in Paragraph
10.2.

 

“Operating
Expenses” means, without duplication, all reasonable, customary and actual costs, expenses, fees and other charges
incurred or payable by Landlord in connection with this Lease (including, without limitation, those incurred or payable under Paragraphs
8.1, 9.1 and 12.2) and the ownership, operation, management, maintenance and repair of the Property (which operation, management,
maintenance and repair shall be performed by Landlord in a first-class manner consistent with Comparable Buildings), determined
in accordance with GAAP, including, without limitation, the reasonable, customary and actual costs, expenses, fees and other charges
of the following, subject to the OpEx Adjustments and excluding the OpEx Exclusions:

 

(i) real property taxes
and assessments and, if applicable (e.g., lobby furniture, movable generators and other personal property directly and reasonably
related to the operation of the Property), personal property taxes and assessments (and any tax levied in whole or in part in lieu
of or in addition to such taxes and assessments);

 

(ii) rent and gross receipts taxes, except to the extent imposed
in lieu of income taxes;

 

(iii) assessments for
the Project levied under a common maintenance regime and allocated to the Building; provided, that such assessments
shall not exceed assessments generally charged under common maintenance regimes for projects comparable to the Project, and the
cost of common area maintenance allocated to the Building shall be determined by reference to the floor area of the Building compared
to the floor area of all buildings included within such common maintenance regime;

 

(iv) removal of snow, ice, trash and other refuse;

 

(v) landscaping, cleaning, sweeping, janitorial, parking and
security services;

 

(vi) resurfacing, re-striping and resealing
of parking areas, and replacing damaged or worn-out Improvements (including lighting) located in the Common Areas;

 

(vii) fire protection, including alarm and sprinkler systems;

 

    -4-

     

    

 

(viii) utilities (including,
without limitation, the utilities used in the Premises, but excluding the cost of separately metered utilities provided to the
Premises and paid directly by Tenant or provided to other premises and paid directly by other tenants);

 

(ix) supplies and materials
used in connection with the operation, management, maintenance and repair of the Property;

 

(x) premiums for insurance
carried by Landlord pursuant to Paragraph 12.2 (except for any increase in insurance premiums caused by the acts or omissions
of other tenants of the Building);

 

(xi) licenses, permits and inspections directly and reasonably
related to the operation of the Property;

 

(xii) administrative
services, including, without limitation, clerical and accounting services, directly and reasonably related to the operation, management,
maintenance and repair of the Property;

 

(xiii) labor and personnel
directly and reasonably related to the operation, management, maintenance and repair of the Property (but excluding costs, expenses,
fees, salaries, benefits, compensation and other charges for employees of Landlord when acting in capacities above the senior building
manager level);

 

(xiv) reasonable reserves
for Operating Expenses; provided, however, that the portion of such reserves payable by Tenant shall not be less
than $.10 per rentable square foot of the Premises on an annual basis for the Base Year, or exceed $.25 per rentable square foot
of the Premises on an annual basis for any Operating Year thereafter;

 

(xv) rental or a reasonable
allowance for depreciation of personal property used for normal maintenance, repair and janitorial services in connection with
the Property;

 

(xvi) improvements
to and maintenance and repair of the Building and all equipment used in the Building, so long as such equipment is maintained as
required by the manufacturer’s specifications;

 

(xvii) management services attributable to the Property; provided,
that:

 

(a) the cost of such
management services shall not exceed management fees generally charged by property management companies for Comparable Buildings,
and in any event shall not exceed four percent (4%) of the gross receipts from the Building, disregarding any free rent, base-free
rent and the like; and

 

(b) the cost of such
management services comprising a part of Base Year Operating Expenses shall not be at a discounted cost;

 

(xviii) that part of
office rent or the rental value of space in the Building or another building used by Landlord to operate, manage, maintain and
repair the Property; provided, however, that the office rent or the rental value of such space shall not exceed the
fair market rent for such space and the amount of such space shall be reasonable under the circumstances; and

 

(xix) compliance with Laws.

 

“Operating Year” means each calendar
year, all or a portion of which falls within the Term.

 

    -5-

     

    

 

“OpEx Adjustments” means the following
adjustments to Operating Expenses:

 

(i) All Operating Expenses
shall be computed on an annual basis, and shall be reduced by all cash, trade or quantity discounts, reductions, reimbursements,
refunds or credits received by Landlord (net of reasonable expenses incurred in obtaining the same, if any) in the purchase of
any goods, utilities, insurance or services in connection with the operation, management, maintenance and repair of the Property.

 

(ii) All Operating
Expenses (including, without limitation, replacement of existing equipment, parking areas and other improvements) incurred for
improvements with a useful life greater than one year and costing in excess of $5,000, together with interest thereon at the Interest
Rate, shall be amortized by Landlord over a period equal to the useful life of the improvement concerned (such useful life to be
determined in accordance with federal income tax law), such amortized cost and related interest shall only be included in Operating
Expenses for that portion of the useful life of such improvement that falls within the Term, and only the amortized portion of
such cost and related interest applicable to a given Operating Year shall be included in the Operating Expenses for such Operating
Year.

 

(iii) When Landlord,
acting reasonably, deems it reasonable to do so, Landlord shall contest any real property taxes or assessments applicable to the
Property, and any reduction in, or refund of, such taxes or assessments, less any reasonable expenses incurred by Landlord in achieving
such reduction, shall inure to the benefit of Tenant and the other tenants of the Building.

 

(iv) If any Operating
Expenses relate to the Building as well as other buildings, Landlord shall equitably and in good faith allocate the same among
the buildings concerned based on the floor area of the Building as compared with the floor area of the other buildings involved
in the Operating Expense concerned.

 

(v) If the Building
is in operation for less than all of the Base Year, Base Year Operating Expenses shall reasonably be adjusted by Landlord to the
amount that Operating Expenses would have been if the Building had been in operation for all of the Base Year.

 

(vi) If all or any
portion of the Property is subject to any tax abatement program or otherwise not fully assessed for the purpose of real property
taxes for the Base Year, Base Year Operating Expenses shall be grossed up to reflect what the real property taxes would have been
for the Base Year if the Property had been fully assessed. After the retirement of any special assessments included in Base Year
Operating Expenses, Base Year Operating Expenses shall be reduced to eliminate such special assessments to the extent that such
special assessments are included in Base Year Operating Expenses but not included in Operating Expenses in the Operating Year concerned.
Operating Expenses in any Operating Year following the Base Year shall not include the portion of any increases in real property
taxes resulting solely from a new addition to the Building or other portions of the Property, such as the new addition of a Building
floor or a parking structure.

 

(vii) Operating Expenses
(including, without limitation, Base Year Operating Expenses) that vary with occupancy (including, without limitation, utilities,
janitorial expenses, trash removal costs, management fees and, to the extent assessed based on occupancy, real property taxes)
and are attributable to any part of the Term in which less than ninety-five percent (95%) of the rentable area of the Building
is occupied by tenants shall be adjusted by Landlord to the amount that such Operating Expenses that were actually incurred or
payable would have been if ninety-five percent (95%) of the rentable area of the Building had been occupied by tenants for the
period concerned.

 

(viii) If
Landlord furnishes a service to tenants in the Building, the cost of which constitutes an Operating Expense that varies with
occupancy, and a tenant other than Tenant has undertaken to perform such service itself, Operating Expenses shall be
increased by the amount that Landlord would have incurred if Landlord had furnished such service to such tenant. For example,
if Landlord does not furnish premises janitorial services to a tenant other than Tenant who has undertaken to perform such
janitorial services itself, Operating Expenses shall be increased by the amount that Landlord would have incurred if Landlord
had furnished such janitorial services to such tenant, so that when Tenant’s Share of Operating Expenses is calculated,
Tenant will continue to pay its fair share of the cost of its janitorial services.

 

    -6-

     

    

 

(ix) Base Year Operating
Expenses shall not include any atypical, non-repetitive costs, expenses, fees or other charges incurred or payable by Landlord
in the Base Year that would artificially inflate Base Year Operating Expenses, such as (without limiting the generality of the
foregoing) costs comprising Landlord’s reasonable insurance deductible related to a casualty occurring in the Base Year or
a one-time governmental or quasi-governmental assessment made in the Base Year.

 

(x) To the extent that
Landlord receives so-called tax increment financing (as described in Utah Code Annotated, §§17C-3-101 to 17C-3-404) or
other tax incentives related to infrastructure or other capital improvements, whether through the rebate of real property taxes
or by some other method, such financing or incentives will not serve to reduce Operating Expenses or produce any refund, reimbursement,
credit or benefit of any kind to Tenant under this Lease, and in all cases Operating Expenses shall be calculated without reference
to such financing or incentives. The costs of any such infrastructure or other capital improvements to which such tax increment
financing or other tax incentives relate will not be included in Operating Expenses.

 

“OpEx Commencement Date” means January
1st of the Operating Year following the Base Year.

 

“OpEx Exclusions” means the following,
which shall be excluded from Operating Expenses:

 

(i) costs incurred
in connection with the initial development and improvement of the Property, including, without limitation, impact fees;

 

(ii) any expenditure
required to be capitalized for federal income tax purposes that is in the nature of a new addition to the Building or other portions
of the Property, such as the new addition of a Building floor or a parking structure, as distinguished from such an expenditure
(the amortized cost of which shall be included in Operating Expenses in accordance with subparagraph (ii) of OpEx
Adjustments) that is in the nature of a replacement of an existing improvement, such as a replacement HVAC unit or the replacement
of parking area surfaces;

 

(iii) non-cash items,
such as but not limited to depreciation and amortization (except as expressly set forth in subparagraph (xv) in the definition
of “Operating Expenses” with respect to certain personal property);

 

(iv) debt service (including,
without limitation, payments of principal and interest) on indebtedness secured by any mortgage, deed of trust or similar instrument
encumbering the Property, and points, prepayment penalties and financing and refinancing costs for such indebtedness, including,
without limitation, the cost of appraisals, title insurance and environmental, geotechnical, zoning and other reports;

 

(v) expenses of procuring
tenants and marketing, negotiating and enforcing Building leases, including, without limitation, brokerage commissions, attorneys’
fees, advertising and promotional expenses, rent concessions and costs incurred in removing and storing the property of former
tenants and other occupants of the Building;

 

(vi) expenses of (a)
any tenant improvement work that Landlord performs for any tenant or prospective tenant of the Building, including, without limitation,
(1) tenant improvement work to the Premises that Landlord performs for Tenant, and (2) alteration or renovation of vacant or vacated
space in the Building, and (b) relocating and moving any tenant in the Building;

 

    -7-

     

    

 

(vii) items for which
Landlord is otherwise reimbursed or entitled to be reimbursed, including, without limitation, by insurance or condemnation proceeds
or under any warranties;

 

(viii) expenses (including,
without limitation, penalties and interest) resulting from the violation of Laws or any contract by Landlord, Landlord’s
employees, agents or contractors or other tenants of the Building;

 

(ix) penalties, charges and interest for
late payment by Landlord;

 

(x) (a)
Landlord’s income, franchise, capital stock, inheritance, estate, succession, gift, sales, capital levy, excess
profits, transfer, mortgage recording and revenue taxes; (b) other taxes, assessments and charges imposed on or measured by
gross income; (c) Landlord’s general corporate overhead; (d) leasehold taxes on other tenants’ personal property;
(e) stadium, sports complex or arena tax (including, without limitation, any ballpark/stadium tax); and (f) any tax,
assessment, fee, levy or charge that is absolutely discretionary, non-payment of which will not result in any economic or
other consequence to Landlord, and which is not required by the applicable taxing authority or by applicable Laws;

 

(xi) to the extent
of such excess, any expense paid to Landlord or an affiliate of Landlord for goods and services that is in excess of the amount
that would be paid in the absence of such relationship for comparable goods and services delivered or rendered by unaffiliated
third parties on a competitive basis;

 

(xii) expenses for
repairs and other work caused by (a) construction or design defects, (b) subsurface or soil conditions, (c) the failure of the
Improvements to comply as of the Commencement Date with any then- existing Laws, (d) the exercise of the right of eminent domain,
or (e) fire, windstorm and other insured casualty (excluding costs comprising Landlord’s reasonable insurance deductible),
and any uninsured or under-insured casualty; provided, however, that with respect to payment by Tenant of any costs
comprising Landlord’s reasonable insurance deductible, if the insured item to which such deductible relates is an improvement
with a useful life greater than one year and costing in excess of $5,000, such deductible shall be amortized without interest on
a straight-line basis by Landlord over a period equal to the useful life of the improvement concerned (such useful life to be determined
in accordance with federal income tax law), such amortized cost shall only be included in Operating Expenses for that portion of
the useful life of such improvement that falls within the Term, and only the amortized portion of such cost applicable to a given
Operating Year shall be included in the Operating Expenses for such Operating Year;

 

(xiii) expenses as a result of the presence
of Hazardous Materials in the Building or on the Property;

 

(xiv) expenses in connection
with services or other benefits provided on an ongoing basis to other Building tenants that are not available to Tenant;

 

(xv) costs as a result
of (a) the negligence or willful misconduct of Landlord or Landlord’s employees, agents or contractors, (b) the breach by
Landlord of any lease in the Building, and (c) the negligence or willful misconduct of other identified tenants of the Building;

 

(xvi) costs for which
Landlord bills other tenants directly (other than as a part of Operating Expenses) under the provisions of such tenants’
leases, including, without limitation, any increased insurance costs reimbursed directly to Landlord by a tenant, including Tenant,
and the cost of any item or service for which Tenant separately reimburses Landlord or pays third parties;

 

    -8-

     

    

 

(xvii) rental under
any ground or underlying lease and under any lease or sublease assumed, directly or indirectly, by Landlord (e.g., a take-back
sublease);

 

(xviii) charitable, civic and political
contributions and professional dues;

 

(xix) costs for the
acquisition, leasing, maintenance and insurance of paintings, sculptures and other objects of art located in the Building;

 

(xx) costs arising
from actual and potential claims, litigation and arbitration pertaining to Landlord and the Property (including in connection therewith
all attorneys’ fees and costs of settlement and judgments and payments in lieu thereof);

 

(xxi) expenses for
the use of the Building to accommodate events including, without limitation, shows, promotions, kiosks, displays, filming, photography,
temporary exhibits, private events and parties and ceremonies;

 

(xxii) entertainment, dining and travel
expenses;

 

(xxiii) costs of flowers
(excluding flowers used to decorate the lobbies and other common areas in the Building), gifts, balloons, etc. provided to any
person, including, without limitation, Tenant, other tenants, employees, vendors, contractors, prospective tenants and agents;

 

(xxiv) costs of selling,
syndicating and otherwise transferring the Property and Landlord’s interest in the Property, including, without limitation,
brokerage commissions, attorneys’ and accountants’ fees, closing costs, title insurance premiums and transfer and other
similar taxes and charges;

 

(xxv) costs of installing,
operating, repairing and maintaining any specialty service such as an observatory, broadcast facility, luncheon, athletic or recreational
club, child care, restaurant, cafeteria, delicatessen or other dining facility, hair salon or other retail use or commercial concession
operated by Landlord, but Operating Expenses may include the costs of operating and maintaining any gym or fitness center for the
general use of tenants in the Building (including Tenant), so long as Tenant and its employees are not charged a separate fee for
the use of such gym or fitness center;

 

(xxvi) costs of magazine, newspaper, trade
and other subscriptions;

 

(xxvii) costs of “tenant relations”
parties, events and promotions inconsistent with other Comparable Buildings;

 

(xxviii) costs of “tap fees”
and sewer and water connection fees for the benefit of any particular tenant in the Building;

 

(xxix) costs of traffic studies, environmental
impact reports, transportation system management plans and reports, traffic mitigation measures and other similar matters;

 

(xxx) auditing fees other than those incurred
by Landlord in connection with the performance of its obligations under this Lease and other leases in the Building;

 

(xxxi) bad debt and rent loss reserves;
and

 

    -9-

     

    

 

(xxxii) costs to comply with Landlord’s
obligations under Paragraph 20 and to complete Landlord’s Work.

 

“Permitted
Use” means only the following, and no other purpose: general office purposes, including normal and reasonable uses
customarily incidental thereto, such as executive, administrative, technical support, customer service and data functions, and
a show room for Tenant’s products, which may include non-cash sales. In no event may the Premises be used as a call center
or as an executive office suite operation without Landlord’s prior consent; provided, however, that the prohibition
of a call center shall not prohibit or limit any typical business or customer service telephone communication of the type currently
or reasonably anticipated to be conducted by Purple Innovation, LLC.

 

“person”
means any individual (male or female), corporation, limited liability company, partnership, joint venture, estate, trust, association
or other entity.

 

“Premises” means:

 

(i) Suite 100 on the first floor of the
Building, consisting of approximately 2,065 usable square feet and approximately 2,430 rentable square feet;

 

(ii) Suite 150 on the first floor of the
Building, consisting of approximately 8,613 usable square feet and approximately 10,133 rentable square feet; and

 

(iii) Suite 200
on the second floor of the Building, consisting of approximately 25,733 usable square feet and approximately 30,274 rentable
square feet,

 

comprising in the aggregate a total of approximately 36,411 usable square feet and approximately 42,837 rentable
square feet, shown on Appendix 1 to the attached Exhibit A, subject to final measurement and verification as
set forth below in this definition. The Premises do not include, and Landlord reserves, the land and other area beneath the
floor of the Premises, the pipes, ducts, conduits, wires, fixtures and equipment above the suspended ceiling of the Premises
and the structural elements that serve the Premises or comprise the Building; provided, however, that, subject
to Paragraphs 9.2 and 17.1, Tenant may, at Tenant’s sole cost and expense, install Tenant’s voice and data
lines, wiring, cabling and facilities above the suspended ceiling of the Premises and in the walls of the Premises for the
conduct by Tenant of business in the Premises for the Permitted Use. Landlord’s reservation includes the right to
install, use, inspect, maintain, repair, alter and replace those areas and items and to enter the Premises in order to do so
in accordance with and subject to Paragraph 9.3. For all purposes of this Lease, the calculation of usable square feet
contained within the Premises and the Building shall be subject to final measurement and verification by Landlord’s
licensed architect, at Landlord’s sole cost and expense, according to ANSI/BOMA Standard Z65.1-2017 (or any successor
standard), and the rentable square feet contained within the Premises and the Building shall be the quotient of the usable
square feet so calculated divided by 0.85, which measurement and verification may, at Tenant’s option and at
Tenant’s sole cost and expense, be confirmed by Tenant’s licensed architect. (The preceding sentence shall be the
sole and exclusive method used for the measurement and calculation of usable and rentable square feet under this Lease for
the Premises and the Building.) Landlord shall provide Tenant with a copy of Landlord’s architect’s verification
and certification as to the actual usable and rentable square feet of the Premises prior to the Commencement Date. In the
event of a variation between the square footage set forth above in this definition and the square footage set forth in such
verification and certification, the Parties shall amend this Lease accordingly to conform to the square footage set forth in
such verification and certification, amending each provision that is based on usable or rentable square feet,
including, without limitation, Basic Monthly Rent, the Security Deposit, Tenant’s Parking Stall Allocation,
Tenant’s Percentage of Operating Expenses and the TI Allowance, and shall appropriately reconcile any payments already
made pursuant to those provisions; provided, that if Landlord’s architect and Tenant’s architect
disagree on the amount of usable or rentable square feet within the Premises and the Building, and such disagreement is not
resolved within ten (10) business days after such measurement and verification is completed by Landlord’s architect,
such disagreement shall be resolved by an independent, licensed architect mutually selected by the Parties, acting
reasonably, the cost of which architect shall be shared equally by the Parties.

 

    -10-

     

    

 

“Prime Rate”
means a variable interest rate per annum equal to the highest rate quoted in the “Money Rates” section (or replacement
section) of the Wall Street Journal as the “Prime Rate” for such day (or the previous day of publication for
days on which the Wall Street Journal is not published). The Prime Rate shall be adjusted on and as of the effective date
of any change in the Prime Rate. If the Wall Street Journal ceases to publish the Prime Rate, the Prime Rate shall be the
highest prevailing base or reference rate on corporate loans at U.S. money center commercial banks.

 

“Project” means North Slope, located
in Lehi, Utah, as it may exist from time to time.

 

“Projected
Commencement Date” means the date on which the Commencement Date is projected to occur, which is December 1, 2019.

 

“Property” means the Improvements
and the related land owned by Landlord.

 

“Punch List
Items” means, with respect to Landlord’s Work, any punch list items that do not materially interfere with the
reasonable use and enjoyment of the Premises or the conduct of business in the Premises for the Permitted Use.

 

“reasonable”
means “good faith and commercially reasonable” and “reasonably” means “in good faith
and in a commercially reasonable manner.”

 

“Rent” means Basic Monthly Rent and
Tenant’s Share of Operating Expenses.

 

“Security
Deposit” means an amount equal to Basic Monthly Rent for the final calendar month of the initial period constituting
the Term ($120,371.97), which amount is subject to adjustment as set forth in the definition of “Premises”.

 

“structural”
means footings, foundations, floor slabs, load-bearing walls, structural columns and beams, exterior walls, roofs (including roof
deck and membrane) and beams that support the roof joists.

 

“Substantial Completion” means the
date on which all of the following have occurred:

 

(i) Landlord’s
Work has been completed in accordance with the attached Exhibit A, as evidenced by an approval to occupy, or a temporary
certificate of occupancy for, the Premises issued by the applicable municipality that will permit the conduct of business in the
Premises for the Permitted Use, subject only to the completion by Landlord of any Punch List Items, with all Building systems,
including HVAC, in good working order, condition and repair; and

 

(ii) Landlord has delivered
vacant, “broom clean” and exclusive possession of the Premises to Tenant for conducting Tenant’s business.

 

“Tenant
Default” has the meaning set forth in Paragraph 16.1, and includes any applicable notice and cure period given
therein to Tenant.

 

“Tenant Delay” has the meaning set
forth in Paragraph 4 of the attached Exhibit A.

 

    -11-

     

    

 

“Tenant Improvements” has the meaning
set forth in Paragraph 1 of the attached Exhibit A.

 

“Tenant’s
Estimated Share of Operating Expenses” means the result obtained by subtracting Base Year Operating Expenses from
the Estimated Operating Expenses for any given Operating Year, and then multiplying the difference by Tenant’s Percentage
of Operating Expenses. Tenant’s Estimated Share of Operating Expenses for any fractional Operating Year shall be calculated
by determining Tenant’s Estimated Share of Operating Expenses for the relevant Operating Year and then prorating such amount
over such fractional Operating Year.

 

“Tenant’s
Occupants” means any assignee, subtenant, employee, agent, contractor, licensee, franchisee or invitee of Tenant.

 

“Tenant’s
Parking Stall Allocation” means one hundred eighty-two (182) parking stalls, based on five (5) parking stalls per
1,000 usable square feet of the Premises having 36,411 usable square feet, which number of parking stalls is subject to adjustment
as set forth in the definition of “Premises”, and is inclusive of the reserved parking stalls described in Paragraph
19.1(a).

 

“Tenant’s
Percentage of Operating Expenses” means 28.652 percent, which is the percentage determined by dividing the rentable
square feet of the Premises (42,837 rentable square feet) by the rentable square feet of the Building (149,506 rentable square
feet) (whether or not leased), multiplying the quotient by 100 and rounding to the third (3rd) decimal place, which
percentage is subject to adjustment as set forth in the definition of “Premises”.

 

“Tenant’s
Property” means only the following if, but only if, installed in or made to the Premises by Tenant at Tenant’s
sole cost and expense, and not paid for in whole or in part from the TI Allowance or otherwise paid for in whole or in part, directly
or indirectly, by Landlord (which shall remain the property of Tenant, subject to Paragraph 17.1):

 

(i) Tenant’s
furniture, phones, computers, equipment and other personal property, provided that each of the foregoing is readily movable and
unattached to the Premises; provided, however, that typical pictures, diplomas and other similar items, and movable
cubicles with electrical connections, shall not be considered to be “attached” to the Premises for purposes of this
definition;

 

(ii) Tenant’s signage;

 

(iii) Tenant’s
voice and data lines, wiring, cabling and facilities, security systems and telecommunication equipment; and

 

(iv) any Alteration
made by Tenant with Landlord’s prior consent if such consent if conditioned on such Alteration being owned by Tenant and
removed by Tenant at Lease end.

 

“Tenant’s
Share of Operating Expenses” means the result obtained by subtracting Base Year Operating Expenses from Operating
Expenses actually incurred in any given Operating Year, and then multiplying the difference by Tenant’s Percentage of Operating
Expenses. Tenant’s Share of Operating Expenses for any fractional Operating Year shall be calculated by determining Tenant’s
Share of Operating Expenses for the relevant Operating Year and then prorating such amount over such fractional Operating Year.
By way of explanation only, Tenant’s Share of Operating Expenses in any given calendar year is, in essence, Tenant’s
pro rata share of the increase (only) of Operating Expenses for such calendar year over Operating Expenses for the Base Year. And,
since Tenant’s Share of Operating Expenses is calculated in reference to an increase of Operating Expenses over Base Year
Operating Expenses, Tenant’s Share of Operating Expenses during the Base Year shall be zero, and Tenant will not commence
paying Tenant’s Share of Operating Expenses until the OpEx Commencement Date.

 

    -12-

     

    

 

“Term” means the
period commencing at 12:01 a.m. on the Commencement Date and expiring at midnight on the Expiration Date, as such period may be
extended or sooner terminated in accordance with this Lease.

 

“TI Allowance” has the meaning set
forth in Paragraph 3(a) of the attached Exhibit A.

 

“untenantable”
means that the Premises or a material portion of the Premises is not reasonably capable of use and occupancy, and is not, in fact,
used or occupied, by Tenant for the Permitted Use.

 

2. Agreement of Lease; Work of Improvement;
Certain References.

 

2.1. Agreement of
Lease. Subject to and in accordance with the provisions set forth in this Lease, Landlord leases the Premises to Tenant and
Tenant leases the Premises from Landlord for the Term, together with the nonexclusive right to use the Common Areas in common with
other tenants of the Building (subject to Paragraph 9.4), subject to any recorded covenants, conditions and restrictions
affecting the Property, provided that any such covenants, conditions and restrictions entered into after the date of this Lease
do not materially and adversely affect Tenant’s rights or obligations under this Lease. Landlord shall not have the right
to relocate Tenant to premises other than the Premises during the Term.

 

2.2. Work of Improvement.

 

(a) Landlord shall
perform Landlord’s Work promptly, diligently, in a first-class and workmanlike manner and in accordance with Laws, and shall
use its best efforts to complete Landlord’s Work on or before the Projected Commencement Date. All improvements made to the
Premises pursuant to the attached Exhibit A, whether made by or at the expense of either Party, shall on installation be
and remain the property of Landlord, excluding only Tenant’s Property.

 

(b) On or about the
date of Substantial Completion, the Parties, Landlord’s architect and contractor and, if desired by Tenant, Tenant’s
architect shall perform a walk-through of the Premises, confirming that Landlord’s Work has been completed, and identifying
the Punch List Items. The Punch List Items shall be completed by Landlord within thirty (30) days after such walk-through (but
shall not include any damage resulting from the delivery or installation of Tenant’s furniture, fixtures or equipment, which
damage shall be repaired promptly by Tenant, at Tenant’s sole cost and expense, in accordance with all applicable provisions
of this Lease). In addition to Landlord’s obligation to complete the Punch List Items, Landlord shall, at Landlord’s
sole cost and expense, promptly remedy any defects in Landlord’s Work of which Tenant gives Landlord notice within the one
(1)-year period following the Commencement Date. Landlord shall also use its best efforts to obtain and enforce all warranties
customarily provided by all contractors, subcontractors and material suppliers in connection with the Improvements.

 

2.3. Certain References. Whenever
in this Lease (including in the Exhibits attached to this Lease):

 

(a) the consent or
approval of either Party is required, such consent or approval shall not be unreasonably withheld, conditioned or delayed, unless
expressly provided to the contrary;

 

(b) there is a reference
to costs, expenses, fees or other charges (including, without limitation, attorneys’ fees and costs), such reference shall
be deemed to be to reasonable, reasonably necessary and actual costs, expenses, fees and other charges, of which the Party incurring
such costs, expenses, fees or other charges has some reasonable documentation, record or evidence, a copy of which shall be provided
to the other Party, and when one Party is obligated to pay or reimburse the other Party under this Lease on presentation of an
invoice, such invoice shall include reasonable supporting documentation for the amount to be paid or reimbursed;

 

    -13-

     

    

 

(c) either Party is
given the right to take action, exercise discretion, establish rules and regulations or make allocations or other determinations,
such Party shall act reasonably;

 

(d) there is a reference
to “days”, such reference shall be deemed to be to “calendar days” unless the phrase “business days”
is expressly set forth;

 

(e) the date on which
any payment or performance is due under this Lease is not a business day, such payment or performance shall be due on the immediately
following business day; and

 

(f) there is a reference
to a consent, approval, description, designation, estimate, notice, request, response, statement, correspondence, agreement, schedule
or other communication between the Parties, such reference shall be deemed to require the same to be in writing, unless otherwise
expressly set forth.

 

3. Term; Commencement Date; Tenant Rights.

 

3.1. Term; Commencement
Date. Tenant’s obligation to pay Basic Monthly Rent and other amounts due under this Lease shall commence on the Commencement
Date, and shall be for the Term, subject to the express terms and conditions of this Lease. Within ten (10) business days after
the Commencement Date, the Parties shall execute an acknowledgement of the Commencement Date, the Expiration Date and the Basic
Monthly Rent schedule, which acknowledgement shall be deemed to be a part of this Lease and, to the extent applicable, shall serve
to amend this Lease.

 

3.2. Extension.

 

(a) Tenant shall have
the option to extend the initial period constituting the Term under this Lease for two (2) additional periods of five (5) years
each (only), provided that Tenant gives Landlord notice of the exercise of each such option on or before the date that is six (6)
months prior to the expiration of the then-existing period constituting the Term, and that at the time each such notice is given
and on the commencement of the extension term concerned:

 

(i) this Lease is in full force and effect;

 

(ii) no monetary or material non-monetary
Tenant Default then exists; and

 

(iii) Tenant has not
assigned this Lease or subleased all or any portion of the Premises under any then-existing sublease (excluding any Non-Consent
Transfer), and such extension is not being made in connection with or for the purpose of facilitating any such assignment or sublease.

 

Each such extension term shall commence at 12:01 a.m. on the
first day following the expiration of the immediately preceding period constituting the Term.

 

(b) During each
such extension term, all provisions of this Lease shall apply (but as to this Paragraph 3.2, only with respect to any
remaining options to extend, if any), except for any provision relating to the improvement of the Premises by Landlord or at
Landlord’s expense, and except that the amount of Basic Monthly Rent for each such extension term shall be negotiated
and determined by mutual agreement between the Parties, with the Basic Monthly Rent for the first year of such extension
period being the lesser of (i) the then-market rent for premises in Comparable Buildings, based on comparable
lease transactions, or (ii) the amount that would result if Basic Monthly Rent payable in the month preceding each such
extension term increased in the first year of each such extension term by two and five-tenths percent (2.5%). The term
“then-market rent” as used in the preceding sentence shall mean the annual amount, projected during
each such extension term, that a willing, comparable, non-equity tenant (excluding assignment and sublease transactions)
would pay, and a willing, comparable landlord of a Comparable Building located in the same market as the Building would
accept, at arm’s length (without compulsion to agree) for lease extensions or renewals (including what Landlord is and
its affiliates are accepting for current lease extension or renewal transactions for the Project), for general office space
of similar rentable square footage, location and quality, but excluding consideration of tenant improvement allowances and
lease concessions, if any, then being given by Landlord and its affiliates or the landlords of such similar projects, unless
such tenant improvement allowances and lease concessions are then being given by such persons in connection with lease
extensions or renewals. If the Parties are able to agree on the amount of Basic Monthly Rent for either such extension term
within thirty (30) days after receipt by Landlord of Tenant’s notice of extension, the Parties shall promptly enter
into an amendment to this Lease reflecting the new Basic Monthly Rent and the new Expiration Date. If the Parties, after
using their best efforts, are unable to agree on the amount of Basic Monthly Rent for either such extension term within such
thirty (30)-day period (as evidenced by the execution and delivery of an amendment to this Lease), then such option to
extend (and any subsequent option to extend) shall automatically terminate and be of no further force or effect.

 

    -14-

     

    

 

3.3. Right of First Refusal.

 

(a) During the Term,
and provided that (i) this Lease is in full force and effect, (ii) no monetary or material non-monetary Tenant Default then exists,
(iii) Tenant has not assigned this Lease or subleased all or any portion of the Premises under any then-existing sublease (excluding
any Non-Consent Transfer), and (iv) the right of first refusal described in this Paragraph 3.3 is not being exercised in
connection with or for the purpose of facilitating any such assignment or sublease, if any space (a “ROFR Space”)
located in the Building is or becomes available for lease, and Landlord receives a request for proposal from a tenant that Landlord
desires to accept to lease such ROFR Space, or sends out (or has decided to send out) a bona fide proposal to a specific,
bona fide prospective tenant to lease such ROFR Space, then Landlord shall give to Tenant notice (the “ROFR
Notice”) that Landlord is willing to enter into a lease with Tenant of such ROFR Space. (For purposes of this Paragraph,
any space covered by a renewal, extension or expansion option existing in any tenant’s lease as of the date of this Lease,
any renewal or extension option given by Landlord to any then-existing tenant for its then-existing space, or any right of first
offer or right of first refusal existing as of the date of this Lease, shall not be “available for lease” until after
each such option or right has expired.)

 

(b) If Tenant gives Landlord notice
of Tenant’s interest in leasing the ROFR Space within five (5) business days after receipt of the ROFR Notice, the
Parties shall enter into an amendment to this Lease covering such ROFR Space, which, unless otherwise agreed by the Parties,
shall:

 

(i) have a term that is coterminous with
this Lease;

 

(ii) provide for Basic
Monthly Rent for the ROFR Space at a rate to be negotiated reasonably by the Parties, which shall not be less than the same rate,
on a per rentable square foot basis, as is payable for the Premises during the period concerned; provided, however,
that the Basic Monthly Rent initially shall be $7.00 per rentable square foot for the number of full calendar months equal to the
product of seven (7) months multiplied by a fraction, the numerator of which is the number of full calendar months left in the
remaining Term as of the commencement date for the ROFR Space, and the denominator of which is the number of full calendar months
in the original Term (one hundred twenty (120)); and

 

(iii) provide
for a tenant improvement allowance for the ROFR Space on a per usable square foot basis, determined by multiplying the TI
Allowance per usable square foot by a fraction, the numerator of which is the number of full calendar months left in the
remaining Term as of the commencement date for the ROFR Space, and the denominator of which is the number of full calendar
months in the original Term in which non-discounted Basic Monthly Rent is payable (one hundred thirteen (113)), assuming that
the ROFR Space is in shell condition. If the ROFR Space is not in shell condition, then the total tenant improvement
allowance for the ROFR Space shall be reduced by the actual costs previously incurred by Landlord in improving the ROFR Space
from a shell condition.

 

    -15-

     

    

 

(c) If either of the
following occurs: (i) within such five (5)-day period, Tenant either delivers notice to Landlord that Tenant elects not to lease
such ROFR Space, or fails to deliver any response to Landlord; or (ii) Tenant fails to enter into an amendment to this Lease within
ten (10) business days after Tenant delivers notice to Landlord that Tenant elects to lease such ROFR Space, adding such ROFR Space
to this Lease in a manner consistent with this Paragraph 3.3, then such right of first refusal with respect to such ROFR
Space shall terminate and be of no further force or effect, unless such ROFR Space is first leased and then subsequently becomes
available for lease, but shall continue to apply to other ROFR Space.

 

3.4. Option to Terminate.
Tenant shall have the one-time option to terminate this Lease, effective as of the date (the “Termination Date”)
that is the last day of the eighty-fourth (84th) full calendar month during the Term, if, but only if, each of the following
conditions is satisfied in a timely manner:

 

(a) Tenant shall have
given Landlord notice (the “Termination Notice”) of Tenant’s exercise of its option to terminate
this Lease on or before the date that is twelve (12) months prior to the Termination Date, which Termination Notice shall be irrevocable;

 

(b) at the time the
Termination Notice is given and as of the Termination Date, this Lease shall be in full force and effect and no Tenant Default
shall then exist;

 

(c) on or before the
Termination Date, Tenant shall have surrendered to Landlord possession of the Premises in accordance with the provisions of this
Lease, as if the Termination Date was the Expiration Date, and shall have satisfied all obligations of payment and performance
by Tenant under this Lease for the period ending on the Termination Date; provided, however, that (i) the obligations
of the Parties under Paragraph 5 for the period ending on the Termination Date shall survive the termination of this Lease
under this Paragraph 3.4, but only for the purpose of final reconciliation of Tenant’s Share of Operating Expenses,
and (ii) the obligations of the Parties under the provisions of this Lease that survive Lease end shall survive the Termination
Date; and

 

(d) within ten (10)
business days after receipt by Tenant of an invoice therefor, accompanied by reasonable supporting documentation, Tenant shall
have paid to Landlord a sum comprised of Rent otherwise payable under this Lease for the three (3)-month period following the Termination
Date but for such termination, together with the unamortized cost or amount as of the Termination Date of the following:

 

(i) the TI Allowance;

 

(ii) all reasonable and customary leasing
commissions paid or incurred by Landlord in connection with this Lease; and

 

(iii) all Basic Monthly Rent abated
during the Term in any “free rent” period (that is, $20.00 per rentable square foot of the Premises on an annual
basis for the first seven (7) months of the Term),

 

with all such amortization based on a nine (9)-year and five (5)-month
amortization schedule commencing on the first day of the first full calendar month during the Term in which full Basic
Monthly Rent is payable under this Lease (that is, $27.00 per rentable square foot of the Premises on an annual basis) on or
after the Commencement Date, with interest thereon at the Interest Rate.

 

    -16-

     

    

 

3.5. Crown Signage.

 

(a) Subject to any
prior signage rights currently documented in lease agreements with other tenants in the Building, and to the conditions set forth
below in this Paragraph 3.5, if and so long as Tenant or an assignee pursuant to a Non-Consent Transfer leases at least
a Full Floor (defined below) of the Building and a Qualified Occupant (as defined below) occupies at least seventy-five percent
(75%) of a Full Floor of the Building (meaning that any rights of Tenant under this Paragraph 3.5 shall not exist (or if
previously existing, shall automatically terminate) as of the date on which Tenant or an assignee pursuant to a Non-Consent Transfer
does not lease at least a Full Floor of the Building or a Qualified Occupant does not occupy at least seventy-five percent (75%)
of a Full Floor of the Building), Tenant may, at Tenant’s sole cost and expense, but under Landlord’s supervision,
install, maintain, repair and from time to time replace, on a nonexclusive basis, one (1) sign on the exterior crown of the West-facing
side of the Building with the name “Purple” or such other name to which Landlord consents in advance. (Such sign, together
with any lines, wires, conduits or related improvements installed by Tenant in connection therewith, are referred to in this Paragraph
3.5 collectively as the “Crown Signage.”) As used in this Paragraph 3.5, a “Qualified
Occupant” means one or more of the following:

 

(i) Tenant; or

 

(ii) an assignee or subtenant pursuant to
a Non-Consent Transfer.

 

(b) As used in this Paragraph 3.5,
a “Full Floor” of the Building means either:

 

(i) if the Premises
are located on only one (1) floor of the Building, the entire usable area of such floor (including, unless such floor is the first
floor of the Building, the common lobby on such floor); or

 

(ii) if the
Premises do not qualify as a Full Floor under the foregoing subparagraph (i), and are located on more than one (1)
floor of the Building, an amount of usable square footage in the Building that is equal to or greater than the average usable
square footage for each floor of the Building, which average shall be calculated by dividing the total above-ground usable
square footage of the Building by the number of above-ground floors of the Building,

 

where the square footage concerned is
either office space, or non-office space leased at full Building rental rates for office space. For example purposes only
with respect to subparagraph (ii) above, if the average usable square footage for each floor of the Building is 25,000
usable square feet, to meet the Full Floor condition set forth in subparagraph (a) above using partial floors, Tenant
must, on multiple floors of the Building, lease Premises in the aggregate equal to at least 25,000 usable square feet.

 

(c) As set forth in
subparagraph (a) above, as a condition to having the Crown Signage, a Qualified Occupant must physically occupy at least
seventy-five percent (75%) of the square footage used to meet the Full Floor condition. In addition, if a Tenant Default occurs,
including, without limitation, Tenant’s failure to properly maintain the Crown Signage in accordance with subparagraph
(i) below, and, as a result of such Tenant Default, Landlord retakes possession of the Premises (with or without terminating
this Lease), Tenant’s rights to the Crown Signage under this Paragraph 3.5 shall automatically terminate and thereafter
be of no further force or effect. Moreover, Tenant’s rights to the Crown Signage under this Paragraph 3.5 shall automatically
terminate ten (10) business days after:

 

(i) the assignment of this Lease by Tenant
(excluding any Non-Consent Transfer); or

 

(ii) the
sublease by Tenant as the sublandlord of more than twenty-five percent (25%) of the square footage used to meet the Full
Floor condition (whether in one or more subleases) (excluding any Non-Consent Transfer),

 

and shall have no further force or
effect. Tenant’s rights to the Crown Signage under this Paragraph 3.5 shall be personal to Tenant and any person
to which this Lease is assigned in a Non-Consent Transfer, and no other assignee or subtenant shall have any rights to the
Crown Signage.

 

    -17-

     

    

 

(d) Signage location
is largely designated by the signage ordinances of the applicable municipality, but is allowed only on certain flat exterior wall
surfaces of the crown of the Building. For purposes of the Project, the Building crown is defined as “the flat wall surface
between the top of the window of the top floor of the Building to the bottom of the cornice of the parapet wall,” and, unless
otherwise directed by Landlord, the Crown Signage must be centered vertically between the two equally and left-justified horizontally.
Any mechanical/storage penthouse is excluded from the Building crown, and the Crown Signage is not permitted on any curved surfaces
of the Building.

 

(e) The Crown Signage shall be subject to
the following design requirements:

 

(i) letters: reverse pan channel letters
on 1” inch stand-offs with 3” returns;

 

(ii) dual lit: (A) type: rout out back up;
(B) material: brushed aluminum; and (C) lighting: white LED (cabinet to be face lit and halo lit);

 

(iii) back up material: white polycarbonate;

 

(iv) stand-offs: (A) size: 1”; and
(B) color: to match Building; and

 

(v) reverse pan: (A) materials: brushed
aluminum; and (B) lighting: white LED.

 

Maximum letter height will vary depending
on the Building, but cannot extend below the top of the window or above the cornice as specified in subparagraph (d) above.
All Crown Signage letters must have clear Lexan backs to keep birds out (or other similar material subject to Landlord’s
approval), and an approved vapor barrier/sealer shall be installed on all Building penetrations.

 

(f) Tenant shall submit
to Landlord for approval in advance of any work being done the name, address, proof of insurance, references and evidence of ability
to perform of Tenant’s proposed signage and installation companies for the Crown Signage. Landlord reserves the right to
reject any signage or installation company that is not approved by Landlord. All necessary permits must be obtained prior to any
work commencing. The installer shall work with Landlord’s preferred electrical provider (who shall provide its services to
Tenant at competitive market rates) for all electrical connections, time clocks and light sensors, and signage installation shall
be coordinated and scheduled through Landlord.

 

(g) (i) Prior to the
installation of the Crown Signage, Tenant shall deposit with Landlord a signage deposit (the “Signage Deposit”)
as security for the faithful performance by Tenant of its obligations under this Paragraph 3.5. The Signage Deposit shall
be in an amount equal to the estimated cost of removing the Crown Signage and repairing and restoring all areas of the Building
affected by the installation and operation of the Crown Signage, as reasonably agreed between the Parties prior to the installation
of the Crown Signage. Landlord may intermingle the Signage Deposit with Landlord’s own funds. The Signage Deposit is not
a limitation on Landlord’s damages or other rights under this Lease, a payment of liquidated damages or prepaid Rent and
shall not be applied by Tenant to Rent for the last (or any) month of the Term, or to any other amount due under this Lease.

 

    -18-

     

    

 

(ii) If Tenant fails
to pay or perform in a timely manner any of its obligations under this Paragraph 3.5, then following the expiration of any
applicable notice and cure period given to Tenant in this Lease, Landlord may, prior to, concurrently with or subsequent to, exercising
any other right or remedy, use, apply or retain all or any part of the Signage Deposit for the payment of any monetary obligation
due under this Paragraph 3.5, or to compensate Landlord for any other expense, loss or damage that Landlord may reasonably
incur by reason of Tenant’s failure. If all or any portion of the Signage Deposit is so used, applied or retained, Landlord
shall promptly notify Tenant of such use, application or retention, and Tenant shall, within ten (10) business days following such
notification, deposit with Landlord cash in an amount sufficient to restore the Signage Deposit to the original amount.

 

(iii) The Signage Deposit
shall be returned to Tenant (without interest), together with an itemization of any deductions therefrom, within thirty (30) days
after Tenant has, in accordance with subparagraph (i) below, removed the Crown Signage and repaired and restored all areas
of the Building concerned to their condition prior to the installation of the Crown Signage.

 

(iv) If Landlord’s
interest in this Lease is conveyed, transferred or assigned, Landlord shall transfer or credit the Signage Deposit to Landlord’s
successor in interest, and provided that the transferee assumes in writing Landlord’s obligations under this Lease, Landlord
shall be released from any liability for the return of the Signage Deposit.

 

(h) In connection with
the Crown Signage, Tenant shall, at Tenant’s sole cost and expense, comply with Laws, the conditions of any warranty or insurance
maintained by Landlord on the Building and any applicable requirements of any covenants, conditions and restrictions affecting
the Property. The size, location, design and all other aspects and specifications of the Crown Signage must be submitted to, and
approved in advance by, Landlord and the applicable municipality prior to the manufacture and installation of the Crown Signage.
All designs and specifications for the Crown Signage must be in full compliance with the signage ordinance of the applicable municipality.
Tenant shall be solely responsible for any cleanup, damage or other mishaps that may occur during the installation or removal of
the Crown Signage by Tenant, and shall fully indemnify Landlord for all injuries to persons or damage to property related thereto.
Final, executed releases of lien by all signage and installation companies must be provided by Tenant to Landlord prior to Tenant
making final payment to the signage and installation companies.

 

(i) Tenant shall maintain
the Crown Signage at all times in a good, safe and clean condition. Tenant shall repair any damage to the Building caused by Tenant’s
installation, maintenance, repair, replacement, use or removal of the Crown Signage. The Crown Signage shall remain the property
of Tenant, and Tenant may, at Tenant’s sole cost and expense, remove the Crown Signage at any time during the Term. Tenant
shall, at Tenant’s sole cost and expense, remove the Crown Signage prior to Lease end or the sooner termination of Tenant’s
rights to the Crown Signage under this Paragraph 3.5, including, without limitation, if Tenant or an assignee pursuant to
a Non-Consent Transfer ceases to lease at least a Full Floor of the Building or a Qualified Occupant ceases to occupy at least
seventy-five percent (75%) of a Full Floor of the Building. On removal of the Crown Signage, Tenant shall repair and restore all
areas of the Building concerned to their condition prior to the installation of the Crown Signage, including, without limitation,
any discoloration of the exterior of the Building.

 

(j) If a Tenant Default
occurs and, as a result of such Tenant Default, Landlord retakes possession of the Premises (with or without terminating this Lease),
or if Tenant fails to remove the Crown Signage prior to Lease end or the sooner termination of Tenant’s rights to the Crown
Signage under this Paragraph 3.5, Landlord may, at Tenant’s sole cost and expense, remove the Crown Signage and repair
and restore all areas of the Building concerned to their condition prior to the installation of the Crown Signage, and Tenant shall
promptly reimburse Landlord for all costs and expenses incurred by Landlord in connection with such removal, repair and restoration
and any storage of the Crown Signage in excess of the Signage Deposit.

 

    -19-

     

    

 

4. Basic Monthly Rent.

 

(a) Tenant covenants
to pay to Landlord, without (except as expressly provided in this Lease) abatement, deduction, offset, prior notice or demand,
Basic Monthly Rent in lawful money of the United States at the address for Landlord set forth in Paragraph 22.3, or at such other
such place as Landlord may designate to Tenant not less than thirty (30) days prior to the next payment due date, in advance
on or before the first day of each calendar month during the Term, commencing on the Commencement Date unless otherwise set forth
in the definition of “Basic Monthly Rent”. Tenant may make payments to Landlord under this Lease by electronic transfer,
wire transfer or similar means, but each payment of Basic Monthly Rent shall be made pursuant to an automatic payment procedure
set up by Tenant that ensures that each such payment will be received by Landlord on or before the first day of each calendar
month.

 

(b) If the first day
on which Basic Monthly Rent is due under this Lease is not the first day of a calendar month, on or before such due date Basic
Monthly Rent shall be paid for the initial fractional calendar month prorated on a per diem basis. If the Term expires
or this Lease terminates on a day other than the last day of a calendar month, Basic Monthly Rent for such fractional month shall
be prorated on a per diem basis.

 

(c) In addition to the
foregoing, concurrently with its execution and delivery of this Lease, Tenant shall pay to Landlord in advance Basic Monthly Rent
for the first full calendar month following the Commencement Date in which full Basic Monthly Rent is payable (that is, $27.00
per rentable square foot on an annual basis), which shall be applied by Landlord to pay Basic Monthly Rent for such month on the
date due.

 

5. Operating Expenses.

 

5.1. Payment of Operating Expenses.

 

(a) In addition to
Basic Monthly Rent, Tenant covenants to pay to Landlord, without (except as expressly provided in this Lease) abatement, deduction,
offset, prior notice or demand, Tenant’s Share of Operating Expenses (to the extent that Operating Expenses in the Operating
Year concerned are greater than Base Year Operating Expenses) in lawful money of the United States at the address for Landlord
set forth in Paragraph 22.3, or at such other such place as Landlord may designate to Tenant not less than thirty (30) days
prior to the next payment due date, in advance (as Tenant’s Estimated Share of Operating Expenses) on or before the first
day of each calendar month during the Term, commencing on the OpEx Commencement Date, in accordance with the provisions of this
Paragraph 5; provided, however, that Tenant’s Share of Operating Expenses for the Base Year and any
prior year shall be zero.

 

(b) On or prior to
the OpEx Commencement Date, and prior to each Operating Year after the Operating Year commencing on the OpEx Commencement Date,
or as soon thereafter as is reasonably practicable (but not later than May 1st of the Operating Year concerned), Landlord
shall furnish Tenant with a statement (the “Estimated OpEx Statement”) showing in reasonable detail,
reasonably sufficient for Tenant verification, the component breakdown of the Estimated Operating Expenses for the Operating Year
concerned and the computation of Tenant’s Estimated Share of Operating Expenses for such Operating Year. Each such estimate
of Operating Expenses shall be based on the actual Operating Expenses for the immediately prior year and Landlord’s reasonable
estimate of Operating Expenses for the coming year.

 

    -20-

     

    

 

(c) Subject to
the proviso in the last sentence of this subparagraph (c), on or prior to the OpEx Commencement Date, and on the first
day of each month following the OpEx Commencement Date, Tenant shall pay to Landlord one-twelfth (1/12th) of Tenant’s
Estimated Share of Operating Expenses as specified in the Estimated OpEx Statement for such Operating Year. If Landlord fails
to give Tenant an Estimated OpEx Statement prior to any applicable Operating Year, Tenant shall continue to pay on the basis
of the Estimated OpEx Statement for the prior Operating Year until the Estimated OpEx Statement for the current Operating
Year is received. If at any time it appears to Landlord that Operating Expenses for a particular Operating Year will vary
from Landlord’s original estimate, Landlord may (but if the variation is a material reduction in such Operating
Expenses from Landlord’s original estimate, Landlord shall) deliver to Tenant (but not more than once in any Operating
Year) a revised Estimated OpEx Statement for such Operating Year, and subsequent payments by Tenant for such Operating Year
shall be based on such revised Estimated OpEx Statement; provided, however, that in all events, Tenant shall be
given at least thirty (30) days after the delivery of any original or revised Estimated OpEx Statement to make any payment
required to be made pursuant to the statement concerned.

 

(d) As soon as reasonably
practicable after the expiration of any applicable Operating Year (but not later than May 1st following the Operating
Year concerned), Landlord shall furnish Tenant with a statement (the “Actual OpEx Statement”) showing
in reasonable detail, reasonably sufficient for Tenant verification, the component breakdown of Operating Expenses for the Operating
Year concerned, the computation of Tenant’s Share of Operating Expenses for such Operating Year and the amount by which Tenant’s
Share of Operating Expenses exceeds or is less than the amounts paid by Tenant during such Operating Year, which shall be deemed
to be certified by Landlord to be true and accurate when furnished. If the Actual OpEx Statement indicates that the amount actually
paid by Tenant for the relevant Operating Year is less than Tenant’s Share of Operating Expenses for such Operating Year,
Tenant shall pay to Landlord such deficit within thirty (30) days after delivery of the Actual OpEx Statement. Such payments by
Tenant shall be made even though the Actual OpEx Statement is furnished to Tenant after Lease end, provided that Tenant receives
the Actual OpEx Statement within ninety (90) days after Lease end. If the Actual OpEx Statement indicates that the amount actually
paid by Tenant for the relevant Operating Year exceeds Tenant’s Share of Operating Expenses for such Operating Year, such
excess shall be credited in full against Rent thereafter coming due under this Lease until such credit is exhausted or, if no Rent
is thereafter coming due under this Lease, such excess shall be paid by Landlord to Tenant within thirty (30) days after the Actual
OpEx Statement is furnished to Tenant. The Parties’ obligations set forth in this subparagraph (d) shall survive Lease
end.

 

(e) No failure by Landlord
to require the payment of Tenant’s Share of Operating Expenses for any period shall constitute a waiver of Landlord’s
right to collect Tenant’s Share of Operating Expenses for such period or for any subsequent period; provided, however,
that, except for Operating Expenses that are being amortized over a term of years in accordance with the terms of this Lease, Landlord
shall not be entitled to collect from Tenant any Operating Expenses that are billed to Tenant for the first time more than eighteen
(18) months after the Operating Year in which such Operating Expenses arise. If Base Year Operating Expenses exceed Operating Expenses
that were actually incurred or payable for any full or (on a pro rata basis) partial Operating Year after the Base Year, Tenant
shall not be entitled to any refund, credit or adjustment of Basic Monthly Rent. Tenant shall, however, be entitled to receive
a refund of, or credit for, any Estimated Operating Expenses paid by Tenant during such full or partial Operating Year in accordance
with the foregoing subparagraph (d).

 

(f) Landlord shall
use its best efforts to control Operating Expenses to the extent reasonably practicable, and shall pay all Operating Expenses in
a timely manner prior to delinquency, subject to payment of Rent by Tenant in a timely manner. For any particular Operating Year,
Landlord may not collect Operating Expenses from tenants in the Building in an amount (as grossed up to account for any base year
or expense stop provided to such tenants) that is in excess of one hundred percent (100%) of Operating Expenses actually paid or
incurred by Landlord for such Operating Year.

 

(g) If the Term expires
or this Lease terminates on a day other than the last day of a calendar month, Tenant’s Share of Operating Expenses for such
fractional month shall be prorated on a per diem basis.

 

    -21-

     

    

 

(h) Notwithstanding
the other provisions of this Paragraph 5, Tenant shall have sole responsibility for, and shall pay when due, all taxes,
assessments, charges and fees levied by any governmental or quasi- governmental authority on Tenant’s business operations
in the Premises or Tenant’s Property.

 

5.2. Resolution of Disagreement.

 

(a) Every statement
given by Landlord to Tenant under Paragraph 5.1 at the address for notices to Tenant set forth in Paragraph 22.3
shall be conclusive and binding on Tenant unless within ninety (90) days after the receipt of such statement, Tenant:

 

(i) notifies Landlord that Tenant disputes
the correctness of such statement, specifying the particular respects in which the statement is claimed to be incorrect;

 

(ii) requests reasonable clarification of
Landlord’s information and computations, including reasonable detail as to any questioned expense item; or

 

(iii) initiates an audit of such statement.

 

Pending the determination of such dispute
by agreement between the Parties, Tenant shall, within thirty (30) days after receipt of such statement, pay the amounts set forth
in such statement in accordance with such statement, and such payment shall be without prejudice to Tenant’s position. Tenant
shall have the right to audit Base Year Operating Expenses in connection with its first audit of Operating Expenses conducted under
this subparagraph (a), but may not audit Base Year Operating Expenses following the first audit of Operating Expenses for
any Operating Year after the Base Year, except with respect to material errors and subsequent adjustment to Base Year Operating
Expenses under the terms of Paragraph 5.

 

(b) If such dispute
exists and it is subsequently determined that Tenant has paid amounts in excess of those then due and payable under this Lease,
Landlord shall credit such excess against Rent thereafter coming due under this Lease until such credit is exhausted, or if this
Lease has ended, shall pay such excess to Tenant within thirty (30) days after such determination. If such dispute is not resolved
between the Parties within sixty (60) days, then at the request of either Party, such dispute shall be resolved by an independent
certified public accountant, whose decision shall be binding. The Parties, acting reasonably, shall mutually select, and equally
share the cost of, such accountant.

 

5.3. Tenant Audit Right.

 

(a) Landlord shall
maintain its books and records relating to Operating Expenses for a period of at least three (3) years following the year in which
such Operating Expenses were incurred, in a manner that is consistent with GAAP. Such books and records shall be available after
at least ten (10) business days’ request by Tenant at Landlord’s office during normal business hours for audit, examination
and copying by Tenant and Tenant’s employees, agents or external auditors during such period, at Tenant’s sole cost
and expense (including Landlord’s out-of-pocket costs incurred as a result of such audit); provided, that the
right to initiate such audit shall expire within sixty (60) days after receipt of an Actual OpEx Statement with respect to the
Operating Expenses covered thereby, and that:

 

(i) neither Tenant
nor Tenant’s employees, agents or external auditors may divulge the contents of such books and records or the results of
such examination to any third party, except to Tenant’s attorneys, accountants or consultants or as may reasonably be necessary
in Tenant’s business operations (so long as the person to whom such contents or results are divulged also agrees to maintain
their confidentiality) or as may otherwise be required by Laws or a court of competent jurisdiction;

 

    -22-

     

    

 

(ii) Tenant has not previously examined
or audited such books and records with respect to the same Operating Year; and

 

(iii) Tenant provides to Landlord, at no
cost, a copy of the report of such examination within ten (10) business days after receipt by Tenant.

 

(b) Notwithstanding
the foregoing to the contrary, if such verification reveals that Tenant’s Share of Operating Expenses set forth in any Actual
OpEx Statement exceeded by more than five percent (5%) the amount that actually was due, Landlord shall, in addition to the amounts
owed to Tenant under Paragraphs 5.1(d) and 5.2(b), reimburse Tenant for any costs reimbursed to Landlord under the foregoing
subparagraph (a), plus the lesser of the actual cost of such examination or the reasonable charges of such examination based
on a reasonable hourly charge (even if such accountant is actually paid on some other basis), together with other reasonable expenses
incurred by such accountant. Tenant may not hire an accountant or other person to perform such examination on a contingency, percentage,
bonus or similar basis, unless such accountant or other person is nationally recognized, reputable and reasonable in its approach.
Any overcharge or underpayment revealed thereby shall be reconciled between the Parties, acting reasonably and in good faith, within
thirty (30) days after the completion of such verification and examination.

 

5.4. Limitation on Certain Operating
Expenses.

 

5.4.1. Definitions. As used in this
Paragraph 5.4, each of the following terms shall have the indicated meaning:

 

“Base Year Controllable Operating
Expenses” means Controllable Operating Expenses that are actually incurred in the Base Year, subject to the other
provisions of this Paragraph 5.4.

 

“Controllable
Operating Expenses” means all Operating Expenses other than those not within the control of Landlord, determined
reasonably, consistent with Comparable Buildings. Without limiting the generality of the preceding sentence, those Operating Expenses
not within the control of Landlord include, without limitation, (i) utilities, (ii) insurance premiums and deductibles, (iii) real
and personal property taxes and assessments, (iv) snow removal costs, (v) expenditures for necessary capital repairs and replacements,
(vi) market-wide cost increases resulting from extraordinary circumstances, including force majeure, boycotts, strikes, conservation
surcharges, embargoes or shortages, and (vii) costs related to union contracts; however, Landlord shall make every
reasonable effort to manage and minimize such non-controllable Operating Expenses.

 

“Tenant’s
Share of Base Year Controllable Operating Expenses” means the result obtained by multiplying Base Year Controllable
Operating Expenses by Tenant’s Percentage of Operating Expenses.

 

“Tenant’s
Share of Controllable Operating Expenses” for any given Operating Year other than the Base Year means the result
obtained by subtracting Base Year Controllable Operating Expenses from Controllable Operating Expenses actually incurred in the
Operating Year concerned, and then multiplying the difference by Tenant’s Percentage of Operating Expenses, subject to the
limitations set forth below. Tenant’s Share of Controllable Operating Expenses for any fractional Operating Year shall be
calculated by determining what Tenant’s Share of Controllable Operating Expenses would have been for the entire Operating
Year concerned, and then prorating such amount over such fractional Operating Year, subject to the limitations set forth below.
When comparing any prior Operating Year that is a fractional calendar year, Tenant’s Share of Controllable Operating Expenses
for such prior Operating Year shall be proportionally increased to an amount that would have existed had such prior Operating Year
been an entire calendar year.

 

    -23-

     

    

 

5.4.2. Limitations.

 

(a) Notwithstanding
the provisions of Paragraph 5.1 to the contrary, Tenant’s obligation to pay Tenant’s Share of Operating Expenses
shall be limited as set forth in this Paragraph 5.4 with respect to Controllable Operating Expenses (only). This Paragraph
5.4 shall not limit Tenant’s obligation to pay Tenant’s Share of Operating Expenses except as expressly set forth
as to Controllable Operating Expenses.

 

(b) Tenant’s
Share of Controllable Operating Expenses for the Operating Year immediately following the Base Year shall be the lesser of (i)
Tenant’s Share of Controllable Operating Expenses for such Operating Year, or (ii) the sum of Tenant’s Share of Base
Year Controllable Operating Expenses, plus five percent (5%), less Tenant’s Share of Base Year Controllable Operating Expenses.

 

(c) Tenant’s
Share of Controllable Operating Expenses for each Operating Year thereafter shall be the lesser of (i) Tenant’s Share of
Controllable Operating Expenses for such Operating Year, or (ii) the sum of Tenant’s Share of Controllable Operating Expenses
for the immediately preceding Operating Year, plus five percent (5%).

 

(d) The intent of this
Paragraph 5.4 is to create a non-compounding, five percent (5%) per year cap on Tenant’s Share of Controllable Operating
Expenses over each immediately preceding Operating Year.

 

(e) Notwithstanding
the foregoing to the contrary, for purposes of the calculations set forth in this Paragraph 5.4, (i) Controllable Operating
Expenses (including, without limitation, Base Year Controllable Operating Expenses) that vary with occupancy and are attributable
to any part of the Term in which less than ninety-five percent (95%) of the rentable area of the Building is occupied by tenants,
will be adjusted by Landlord to the amount that Controllable Operating Expenses would have been if ninety-five percent (95%) of
the rentable area of the Building had been occupied by tenants for the period concerned, and (ii) if Landlord furnishes a service
to tenants in the Building, the cost of which constitutes a Controllable Operating Expense, and a tenant other than Tenant has
undertaken to perform such service itself, Controllable Operating Expenses shall be increased by the amount that Landlord would
have incurred if Landlord had furnished such service to such tenant.

 

5.4.3. Adjustments. Notwithstanding
anything contained in the foregoing portion of this Paragraph 5.4 to the contrary:

 

(a) if Tenant’s
Share of Controllable Operating Expenses in any Operating Year exceeds the cap amount in such Operating Year and, as a result,
Tenant pays less than the otherwise applicable Tenant’s Share of Controllable Operating Expenses in such Operating Year,
Landlord may accrue and carry forward the amount not paid by Tenant to one or more future Operating Years in which Tenant’s
Share of Controllable Operating Expenses is less than the cap amount in such Operating Year(s), and collect from Tenant such amount
in such Operating Year(s) up to the cap amount in such Operating Year(s), until the full accrued amount previously not paid by
Tenant has been collected; and

 

(b) if Tenant’s
Share of Controllable Operating Expenses in any Operating Year exceeds the cap amount in such Operating Year, but Tenant’s
Share of Operating Expenses in such Operating Year does not exceed the cap amount that would result if the limitation described
in this Paragraph 5.4 was applied to Tenant’s Share of Operating Expenses generally (that is, a non-compounding, five
percent (5%) per year cap on Tenant’s Share of Operating Expenses), then Tenant’s Share of Controllable Operating Expenses
shall not be reduced under this Paragraph 5.4 in such Operating Year.

 

    -24-

     

    

 

6. Security Deposit.

 

(a) Concurrently with
its execution and delivery of this Lease, Tenant shall deposit with Landlord the Security Deposit as security for the faithful
performance by Tenant of its obligations under this Lease. Landlord may intermingle the Security Deposit with Landlord’s
own funds. The Security Deposit is not a limitation on Landlord’s damages or other rights under this Lease, a payment of
liquidated damages or prepaid Rent and shall not be applied by Tenant to Rent for the last (or any) month of the Term, or to any
other amount due under this Lease.

 

(b) If a Tenant Default
occurs under this Lease, then Landlord may, prior to, concurrently with, or subsequent to, exercising any other right or remedy,
use, apply or retain all or any part of the Security Deposit for the payment of any monetary obligation past due under this Lease
(after the expiration of any applicable notice and cure period given to Tenant in this Lease), or to compensate Landlord for any
other expense, loss or damage that Landlord reasonably incurs by reason of such Tenant Default, including any damage or deficiency
in the reletting of the Premises. If all or any portion of the Security Deposit is so used, applied or retained, Landlord shall
promptly notify Tenant of such use, application or retention, and Tenant shall, within ten (10) business days following such notification,
deposit with Landlord cash in an amount sufficient to restore the Security Deposit to its original amount.

 

(c) The Security Deposit
shall be returned (without interest) to Tenant within thirty (30) days after Lease end and surrender of possession of the Premises
to Landlord in accordance with Paragraph 17.1; provided, that if at such time, Tenant has not paid to Landlord
all amounts payable under this Lease or if any Tenant Default then exists, said thirty (30)-day period shall be extended until
such matters are resolved; provided further, however, that if such Tenant Default is a monetary default, and the
Security Deposit is equal to or greater than the amount concerned, then Landlord shall apply the Security Deposit in full payment
of such amount and remit to Tenant any remaining portion of the Security Deposit within such thirty (30)-day period, together with
an itemization of any deductions therefrom, provided that Tenant has paid all other amounts payable under this Lease. Notwithstanding
the foregoing, Landlord may withhold the Security Deposit after Lease end until Tenant has paid in full Tenant’s Share of
Operating Expenses for the Operating Year in which Lease end occurs, provided that Landlord provides to Tenant an Actual OpEx Statement
for such Operating Year (or portion thereof) within thirty (30) days after Lease end, and concurrently returns to Tenant any remaining
Security Deposit balance, together with an itemization of any deductions therefrom.

 

(d) If Landlord’s
interest in this Lease is conveyed, transferred or assigned, Landlord shall transfer or credit the Security Deposit to Landlord’s
successor in interest, and provided that the transferee assumes in writing Landlord’s obligations under this Lease, Landlord
shall be released from any liability for the return of the Security Deposit.

 

7. Use and Operation.

 

7.1. Prohibitions. The Premises shall
not be used or occupied for any purpose other than for the Permitted Use, and neither Tenant nor Tenant’s Occupants shall
do anything that will:

 

(a) increase the existing rate or violate
the provisions of any insurance carried with respect to the Property (and Landlord represents that the Permitted Use, per
se, does not do so);

 

(b) create a public
or private nuisance, constitute a disreputable business or purpose, commit waste or unreasonably interfere with or disturb any
other tenant or occupant of the Building or Landlord in the operation of the Building;

 

(c) overload the floors or otherwise damage
the structure of the Building;

 

    -25-

     

    

 

(d) increase the cost of any utility service
beyond the level permitted by Paragraph 8 unless Tenant pays such increased cost in accordance therewith;

 

(e) in its use of, operations in, and improvements
to, the Premises, violate Laws; or

 

(f) increase the number of occupants in
the Premises beyond the number of parking stalls allocated to Tenant in Tenant’s Parking Stall Allocation.

 

7.2. Covenants. Tenant shall, at
Tenant’s sole cost and expense:

 

(a) use the Premises in a careful and safe
manner that is consistent with normal business practices for general office use;

 

(b) in its use of, operations in, and improvements
to, the Premises, comply with Laws;

 

provided, that:

 

(i) subject to reimbursement
as part of Operating Expenses to the extent permitted by Paragraph 5, Landlord shall be solely responsible for compliance
with the ADA and other Laws in connection with the Common Areas (except to the extent of any additional costs incurred by Landlord
solely as a result of Tenant’s particular use (as distinguished from the Permitted Use) of the Premises, which additional
costs shall be payable solely by Tenant within thirty (30) days after receipt of an invoice therefor) and any improvements made
by Landlord to the Premises;

 

(ii) Tenant shall,
at its sole cost and expense, be solely responsible for compliance with the ADA and other Laws in connection with Alterations made
or caused to be made by Tenant, and Tenant’s use or improvement of the Premises, except:

 

(A) to the extent that
noncompliance with the ADA and other Laws in the Premises (1) is the responsibility of Landlord under subparagraph (b)(i)
above, (2) is caused by Landlord, or (3) is caused by or relates to matters outside the Premises; and

 

(B) that such compliance
obligation shall exclude the requirement of Tenant to make structural improvements or repairs, unless and to the extent that (1)
such requirements are triggered by Tenant’s making Alterations involving or affecting the structural elements of the Building,
and (2) such structural improvements or repairs a) are not the responsibility of Landlord under subparagraph (b)(i)
above, b) are not caused by Landlord, and c) are not caused by and do not relate to matters outside the Premises; and

 

(iii) Tenant shall have no obligation to
Landlord with respect to:

 

(A) any Hazardous Materials on the Property
not stored, used or disposed of by Tenant or Tenant’s Occupants; or

 

(B) any failure of
the Improvements to comply as of the Commencement Date with any then-existing Laws, except to the extent of improvements made by
Tenant, but subject to subparagraph (b)(ii) above;

 

(c) keep the Premises
free of reasonably objectionable noises and odors that emanate from the Premises and materially interfere with or disturb other
tenants of the Building or Landlord in the operation of the Building; and

 

    -26-

     

    

 

(d) not store, use
or dispose of any Hazardous Materials on the Property, except for customary de minimis quantities of typical consumer, cleaning
and office supplies, all of which shall be stored, used and disposed of in accordance with Laws.

 

7.3. Qualifications.
Nothing contained in this Paragraph 7 shall be deemed to impose any obligation on Tenant to make any structural changes,
repairs or improvements unless necessitated solely by reason of a particular use (as distinguished from the Permitted Use) by Tenant
of the Premises or resulting from an Alteration made by or at the request or direction of Tenant (in which case, any such changes,
repairs or improvements shall be performed by Landlord at Tenant’s sole cost and expense, for which Tenant shall reimburse
Landlord within thirty (30) days after receipt by Tenant of an invoice therefor), or shall be deemed to impose any obligation on
Tenant with respect to actions or omissions of persons other than Tenant and Tenant’s Occupants. Tenant’s Occupants
will be required to smoke outside the Building in compliance with the Utah Indoor Clean Air Act.

 

7.4. No Continuous
Operation. Systematic and continuous occupancy or operation, such as regularly scheduled shifts, in all or any portion of the
Premises before or after Building Hours is not permitted. This includes, but is not limited to, any systematic and continuous twenty-four
(24) hour, seven (7) day a week operation or use of the Premises. However, the foregoing portion of this Paragraph 7.4 shall
not:

 

(a) prohibit or limit the continuous operation
of data servers or other similar equipment in the Premises; or

 

(b) prevent late or
early hour or all-night work that would be typical in the offices of a company similar to Purple Innovation, LLC, including, without
limitation, a customer service center occupying a reasonable portion of the Premises that provides customer support during commercially
reasonable hours, and a limited number of employees working all day and all night for a limited number of days when necessary to
complete a particular project, and Tenant may have a limited number of technical and customer service employees regularly working
after Building Hours in the Premises. To the extent set forth in the preceding sentence, Landlord acknowledges that Tenant’s
employees may, from time to time, work in the Premises before and after Building Hours; however, in all events Tenant
shall pay to Landlord the cost of any increased security, maintenance, repair (including repair as a result of any after-hours
damage), janitorial and similar items resulting from such work within thirty (30) days after receipt by Tenant of an invoice therefor.

 

8. Utilities and Services.

 

8.1. Services Provided.

 

(a) Landlord shall, as part of Operating
Expenses, cause to be furnished to the Premises and, where applicable, to the Common Areas:

 

(i) electricity for
normal lighting and office computers, servers, copiers and other typical office equipment used by Tenant for the Permitted Use;

 

(ii) HVAC in sufficient
quantities for the reasonably comfortable use and occupancy of the Premises and, where applicable, for the reasonably comfortable
use of the Common Areas;

 

(iii) janitorial services
(five (5) days per week except holidays) and window washing consistent with Comparable Buildings, with the janitorial service provider
being bonded, insured and licensed, and its employees having passed appropriate criminal background checks;

 

    -27-

     

    

 

(iv) cleaning and stocking services for
restrooms;

 

(v) replacement bulbs and ballasts for Building
standard ceiling lighting;

 

(vi) hot and cold water in the restrooms
and, if any, in Tenant’s kitchen/break room area, and water for drinking in the water fountains;

 

(vii) functioning toilets;

 

(viii) snow removal (provided as soon as
reasonably practicable), landscaping, grounds keeping and elevator service; and

 

(ix) security to the Building consistent
with the security provided to other buildings in the Project, all in a manner consistent with Comparable Buildings.

 

Tenant shall, at Tenant’s sole cost
and expense, contract for its own telecommunication service to the Premises, and Tenant shall, subject to Landlord’s approval,
have the right to contract with a service provider not currently providing such service in the Building.

 

(b) Subject to the
provisions of this Lease, Tenant shall have reasonable access over the Common Areas to the Premises at all times during the Term,
twenty-four (24) hours a day, seven (7) days a week, including (if the Premises are located above the first floor) passenger elevators
without operators serving the floor on which the Premises are located in common with other tenants of the Building.

 

(c) Tenant may not
install its own backup generator. If Tenant elects to connect to the Building backup generator prior to Landlord’s commencement
of the construction of the Tenant Improvements, such connection shall be made by Landlord for Tenant, at Tenant’s sole cost
and expense, and an additional $0.50 per rentable square foot of the Premises on an annual basis shall be added to any Basic Monthly
Rent payable on the Commencement Date.

 

8.2. Excess Services.

 

(a) If Landlord provides:

 

(i) electric current
to the Premises for Tenant load (that is, excluding HVAC and lighting) in excess of two (2) watts per usable square foot to enable
Tenant to operate any office computers, servers, copiers or other equipment requiring extra electric current; or

 

(ii) electric current
for non-Tenant load (HVAC and lighting) or any other utility or service (including, without limitation, any service listed in Paragraph
8.1(a)) that is in excess of that typically required for routine office purposes, including, without limitation, additional
cooling necessitated by Tenant’s equipment and additional services, such as increased security, maintenance, repair (including
repair as a result of any after-hours damage), janitorial and similar items, reasonably related to such excess usage or after-hours
usage of the Property as contemplated by Paragraph 7.4, all as determined by reference to general Building tenant usage
and Comparable Buildings,

 

Landlord shall reasonably determine
or calculate the actual, reasonable cost of such additional electric current, utility or service usage, and Tenant shall pay
such cost, together with a reasonable charge for administrative costs related to such determination, calculation and billing,
on a monthly basis to Landlord within thirty (30) days after receipt by Tenant of an invoice therefor; provided,
however, that prior to commencing regular, periodic billing for such additional electric current, utility or service,
Landlord shall give Tenant notice and an opportunity to cease using such additional electric current, utility or service.

 

    -28-

     

    

 

(b) If Landlord reasonably
believes that Tenant is using excess electricity or water, Landlord may cause an electric or water meter to be installed in the
Premises in order to measure the amount of electricity or water consumed for any excess use described in the foregoing subparagraph
(a), and if such meter actually evidences excess use, the reasonable cost of such meter and of any related wiring or plumbing
and their installation, together with the cost of such excess electricity or water, shall be paid by Tenant within thirty (30)
days after receipt by Tenant of an invoice therefor. (The Building will have one meter for electricity and one meter for water,
with respect to each of which Landlord will receive a single bill; therefore, any meter installed in order to measure the amount
of electricity or water consumed for any such excess use by Tenant will, in fact, be a sub-meter, and the actual cost of any excess
electricity or water sub-metered to the Premises will be determined by Landlord by extrapolating from the Building cost concerned.)
Any such excess utility expense that is separately billed to and paid for by Tenant pursuant to this Paragraph 8.2 shall
not be part of Operating Expenses.

 

8.3. Certain After-Hours
Services. Subject to the provisions of this Lease, and as part of Operating Expenses, Landlord shall furnish lighting and HVAC
to the Premises during Building Hours. Tenant may require (and Landlord shall provide) such services after Building Hours on demand,
and may be separately billed, and if billed shall pay within thirty (30) days after receipt by Tenant of an invoice therefor Landlord’s
standard charges (set forth below), for any lighting and HVAC used in the Premises during any period other than during Building
Hours, provided that such after-hours services are requested or activated by Tenant or Tenant’s Occupants. Currently, Landlord’s
standard charges (which approximate actual costs) for such after-hours services are approximately $3.50 per hour per zone for lighting
and approximately $21.00 per hour per floor for HVAC. Landlord may, from time to time, increase the charge for providing such after-hours
services to reflect any increase in Landlord’s approximate actual costs, which increased charge shall be consistently applied
to all Building tenants. Landlord shall use its best efforts to charge Tenant and other Building tenants for after-hours services
in a consistent, non-discriminatory manner. Any such charges for after-hours services that are separately billed to and paid for
by Tenant pursuant to this Paragraph 8.3 shall not be part of Operating Expenses.

 

8.4. Service Interruption.
Tenant shall immediately notify Landlord of the interruption (a “Service Interruption”) of any service
furnished by Landlord under this Lease, and following the receipt of such notice (which notice may be via email to or telephone
conference with Landlord’s property manager), Landlord shall use its best efforts to restore such service to the Premises
as soon as reasonably practicable. Subject to force majeure, and except in cases covered by Paragraphs 13 or 14, with respect
to any Service Interruption or any repair, maintenance or alteration performed by Landlord, any failure by Landlord to provide
Tenant with access to the Premises or the Building, or Landlord’s default under this Lease (each, a “Tenantability
Restriction”) that renders all or any portion of the Premises untenantable and is not caused by Tenant or Tenant’s
Occupants:

 

(a) commencing on the
fifth (5th) consecutive business day of such Service Interruption or Tenantability Restriction, Tenant shall be entitled
to an equitable diminution of Rent to the extent that the Premises are untenantable as a result of such Service Interruption or
Tenantability Restriction; and

 

    -29-

     

    

 

(b) if the entire Premises
will be or are untenantable (or at least fifty percent (50%) of the Premises is untenantable such that use by Tenant of the remaining
usable portion of the Premises for Tenant’s business operations is not reasonably practicable) for a period of more than
sixty (60) consecutive days as a result of such Service Interruption or Tenantability Restriction, Tenant shall be entitled to
terminate this Lease on notice given to Landlord within ten (10) business days after the later of:

 

(i) the date on which
Landlord provides to Tenant an estimate of the time required to cure such Service Interruption or Tenantability Restriction (which
notice shall be given by Landlord to Tenant as soon as reasonably practicable, but Landlord shall use its best efforts to provide
such notice to Tenant no later than ten (10) days after the occurrence of such Service Interruption or Tenantability Restriction);
or

 

(ii) the expiration
of such sixty (60)-day period, and on such notice, Tenant shall vacate and surrender the Premises to Landlord in accordance with
the applicable provisions of this Lease.

 

On such termination, Landlord shall promptly
return to Tenant all deposits and prepayments held by Landlord, and Tenant shall have no further obligation under this Lease, except
for any obligation relating to the period prior to the date of such termination, and any obligation surviving Lease end.

 

9. Maintenance and Repairs; Alterations;
Access to Premises; Reserved Rights in Common Areas.

 

9.1. Maintenance and Repairs.

 

(a) Landlord shall,
as part of Operating Expenses, maintain the Property (excepting the interior, non-structural portions of the Premises and other
leased premises in the Building) in good order, condition and repair, in a clean and sanitary condition and in compliance with
Laws, in a manner consistent with those procedures and practices generally employed by owners or managers of Comparable Buildings;
provided, however, that, subject to reimbursement of Landlord to the extent provided by Paragraph 5, and,
subject to Paragraph 12.3, excluding damage caused by Tenant or Tenant’s Occupants, Landlord shall be solely responsible
for maintenance, repair and replacement of the exterior doors and windows and structural components of the Building, the electrical,
gas, plumbing, mechanical, fire, life safety, HVAC and other base systems and facilities of the Building (excepting any installed
by Tenant) and the restrooms, elevators, lobbies and other Common Areas, in such manner. Any costs, expenses and fees incurred
or payable by Landlord in connection with the maintenance, repair or replacement of any supplemental or other HVAC equipment (beyond
the standard Building HVAC) for any data room of Tenant shall not be part of Operating Expenses and shall be directly reimbursed
by Tenant to Landlord within thirty (30) days after receipt by Tenant of an invoice therefor. In addition, Tenant shall pay to
Landlord the cost of any increased maintenance and repair (including repair as a result of any after-hours damage) resulting from
Tenant’s employees’ work in the Premises before and after Building Hours, as set forth in Paragraph 7.4, all
as determined by reference to general office usage and Comparable Buildings; provided, however, that prior to commencing
regular, periodic billing for such increased maintenance and repair, Landlord shall give Tenant notice and an opportunity to cease
the employees’ work in the Premises before and after Building Hours giving rise thereto.

 

(b) Except as expressly
set forth in the foregoing subparagraph (a) or elsewhere in this Lease, and excluding damage caused by Landlord or Landlord’s
employees, agents or contractors, Tenant shall, at Tenant’s sole cost and expense, maintain the interior, nonstructural elements
of the Premises (including, without limitation, all floor and wall coverings, doors and locks) and Tenant’s Property in good
order, condition and repair and in a clean and sanitary condition, subject to normal and reasonable wear and tear and the other
provisions of this Lease regarding casualty, condemnation, insurance and indemnification.

 

(c) All work to be
performed by either Party under this Paragraph 9.1 shall be completed promptly (and such work shall be performed by Landlord
in a manner that is reasonably calculated to minimize disruption to Tenant’s business to the extent reasonably practicable),
but in any event each Party shall use its best efforts to complete such work within twenty-four (24) hours in any emergency and
within ten (10) business days for all other repairs. If any work cannot reasonably be completed within twenty-four (24) hours or
ten (10) business days, as the case may be, such work shall be commenced within the applicable period and thereafter prosecuted
continuously and diligently until completed.

 

    -30-

     

    

 

9.2. Alterations.

 

(a) Tenant shall not make or cause or permit
to be made any Alteration, unless such Alteration:

 

(i) equals or exceeds the then-current
standard for the Building, and utilizes only new and first-grade materials;

 

(ii) is in conformity with Laws, and is
made after obtaining any required permits and licenses;

 

(iii) is made with
the prior consent of Landlord, which consent, in the case of nonstructural, cosmetic Alterations such as carpeting or painting
that have absolutely no impact or effect on the structure or the roof, exterior, mechanical, water, electrical, gas, plumbing,
fire, life safety, HVAC, telephone, sewer or other systems or facilities of the Building, shall be given or denied within ten (10)
business days after receipt by Landlord of Tenant’s request therefor, accompanied by a reasonably detailed description of
the change, addition or improvement to be made;

 

(iv) is made pursuant
to plans and specifications approved in advance by Landlord or, if such Alteration does not require a building permit, is made
pursuant to a description of such proposed work; provided, that Landlord may not charge Tenant a fee for the review
of such plans and specifications or description;

 

(v) is carried out
by persons approved by Landlord (which approval shall be given or denied within ten (10) business days after written request from
Tenant), who, if required by Landlord, deliver to Landlord before commencement of their work a certificate of insurance evidencing
that they maintain commercial general liability insurance with limits of $1,000,000 per occurrence and $1,000,000 aggregate and
workers’ compensation and employer’s liability insurance coverage consistent with Tenant’s insurance coverage
as described in Paragraph 12.1(c); and

 

(vi) is done only at such time and in such
manner as Landlord may reasonably specify.

 

Notwithstanding the foregoing to the contrary,
Paragraphs 9.2(a)(iii), (iv) and (v) (only) shall not apply if (1) the cost of such Alteration does not exceed, in the aggregate,
$25,000 in any twelve (12)-month period, (2) such Alteration is purely cosmetic and nonstructural in nature and does not affect
or involve the roof, exterior or electrical, gas, plumbing, fire, life safety, HVAC or other systems or facilities of the Building
(that is, painting, wall covering and carpet only), and (3) Tenant gives Landlord at least ten (10)-business days’ notice
prior to making such Alteration; provided, however, that such Alteration shall be subject to removal in accordance
with Paragraph 17.1(c).

 

(b) Landlord shall
use its best efforts to respond to any request for consent or approval as soon as reasonably practicable. On receipt of such request
and all relevant information from Tenant, Landlord shall have ten (10) business days either to grant or reject such request. If
Landlord fails to respond within such ten (10)-business day period, then Tenant may send a second request for a response, and if
such second request contains, in BOLD FACE type, the statement “PURSUANT TO PARAGRAPH 9.2(a) OF THE LEASE, LANDLORD’S
FAILURE TO RESPOND HERETO WITHIN FIVE (5) BUSINESS DAYS AFTER RECEIPT SHALL BE DEEMED TO HAVE GRANTED THE REQUEST,” then
Landlord’s failure to respond to such second request within five (5) business days after receipt thereof shall be deemed
to have granted such request as to, but only as to, the specific matter for which consent or approval was requested in the original
request received by Landlord from Tenant.

 

(c) Subject to Paragraph
17.1, any such Alteration (excluding only Tenant’s Property) shall immediately become and remain the property of
Landlord unless agreed by the Parties in writing prior to the installation of such Alteration that such Alteration will be
owned by Tenant and removed by Tenant at Lease end. Tenant shall pay when due the entire cost of any such Alteration. Within
thirty (30) days following the imposition of any lien resulting from any such Alteration, Tenant shall cause such lien to be
released of record by payment of money or posting of a proper bond.

 

    -31-

     

    

 

(d) Landlord shall
not charge any construction management, oversight, supervisory or plan review fee in connection with Tenant’s construction
of any Alterations.

 

(e) In connection with
Alterations or Tenant’s operations in the Premises for the Permitted Use, Tenant shall, following coordination with Landlord,
be provided by Landlord with reasonable access to all pipes, ducts, conduits, wires and telephone and electrical closets available
for the common use of tenants in the Building.

 

9.3. Access to Premises.

 

(a) Subject to Tenant’s
reasonable security procedures, Landlord and Landlord’s employees, agents and contractors may enter the Premises at reasonable
times (including during Building Hours) on at least twenty- four (24) hours’ prior written or verbal notice to Tenant (except
in the event of an emergency) for the purpose of:

 

(i) cleaning, inspecting, altering, improving
and repairing the Premises or other parts of the Building;

 

(ii) at reasonable intervals, ascertaining
compliance with the provisions of this Lease by Tenant; and

 

(iii) showing the Premises
to prospective purchasers, tenants or mortgagees (but with respect to prospective tenants for the Premises, only during the last
six (6) months of the Term, as the same may be extended, and at any time a Tenant Default exists under this Lease).

 

Landlord shall have free access to the
Premises in an emergency, but Landlord shall use its best efforts to notify Tenant of such emergency as soon as possible. Landlord
shall at all times have a key with which to unlock all of the doors in the Premises (excluding Tenant’s vaults, safes and
similar areas designated by Tenant in advance); provided, however, that Tenant may designate a limited number of
specified rooms, offices or closets within the Premises as off-limits to janitorial service providers, and such providers shall
not be permitted to enter therein.

 

(b) In any entry into the Premises and in
any work done by Landlord in the Building, Landlord and Landlord’s employees, agents and contractors shall:

 

(i) use their best
efforts to avoid and minimize any damage or injury to, interference with, and disturbance of, Tenant and the operation of Tenant’s
business in the Premises;

 

(ii) comply with all
reasonable security regulations and procedures as may then be in effect with respect to Tenant’s operations in the Premises;
and

 

(iii) use their best efforts to maintain
the confidentiality of any materials within the Premises.

 

Tenant may secure the Premises at all times and may require
that any individual entering the Premises be accompanied by an employee of Tenant at all times (except in the case of an emergency).

 

    -32-

     

    

 

9.4. Reserved Rights in Common Areas.
Landlord reserves the right, at any time or from time to time, to:

 

(a) establish and enforce
reasonable, non-discriminatory rules and regulations for the use of the Common Areas (including, without limitation, the delivery
of goods and the disposal of trash), in accordance with and subject to Paragraph 21;

 

(b) use or permit the
use of the Common Areas by persons to whom Landlord may grant or may have granted such rights in such manner as Landlord may from
time to time reasonably designate;

 

(c) temporarily close
all or any portion of the Common Areas to make repairs or changes to, to prevent a dedication of, to prevent the accrual of any
rights of any person or the public in, or to discourage non-Tenant Occupant use of or parking on, the Common Areas;

 

(d) construct additional
buildings in, or expand existing buildings into, the Common Areas and change the layout of the Common Areas, including, without
limitation, enlarging or reducing the shape and size of the Common Areas, whether by the addition of buildings or other improvements
or in any other manner;

 

(e) enter into operating agreements relating
to the Common Areas with persons selected by Landlord; and

 

(f) do such other acts in and to the Common
Areas as in Landlord’s reasonable judgment may be desirable;

 

provided, however, that Landlord,
in exercising its reserved rights under the foregoing portion of this sentence, shall exercise reasonable efforts to minimize any
adverse impact on the Premises and the operation of Tenant’s business in the Premises, and except during non-Building Hours,
shall not materially impair the access to and from the Premises, or reduce the amount of Tenant’s Parking Stall Allocation.
If the Common Areas are diminished in accordance with and subject to the foregoing proviso, Landlord shall not be subject to any
liability, Tenant shall not be entitled to any compensation or diminution of Rent and such diminishment shall not be deemed to
be an actual or constructive eviction; provided, that if any Common Areas are converted into leasable premises, the
rentable square footage of the Building and the Premises shall be adjusted appropriately in accordance with the definition of “Premises”.

 

10. Assignment and Subleasing.

 

10.1. Prohibition.

 

(a) Except as expressly provided in Paragraph
10.2, Tenant shall not do any of the following without the prior consent of Landlord, which consent shall not be unreasonably
withheld, conditioned or delayed:

 

(i) assign, transfer,
mortgage, encumber, pledge or hypothecate this Lease or Tenant’s interest in this Lease, in whole or in part, directly or
indirectly, voluntarily or involuntarily, by operation of law or otherwise;

 

(ii) sublease the Premises or any part of
the Premises; or

 

(iii) permit the use
and occupancy of the Premises or any part of the Premises by any persons other than (A) employees of Tenant, (B) employees of Tenant’s
affiliates, or (C) persons occupying a portion of the Premises for the purpose of transacting business with Tenant.

 

    -33-

     

    

 

Consent to any assignment or sublease shall
not operate as a waiver of the necessity for consent to any subsequent assignment or sublease and the terms of such consent shall
be binding on any person holding by, through or under Tenant. At Landlord’s option, any assignment or sublease without Landlord’s
prior consent, when such consent is required by the terms of this Lease, shall be void ab initio (from the beginning).

 

(b) Without limiting the other instances
in which it may be reasonable for Landlord to withhold its consent, Landlord may withhold its consent under subparagraph (a)
unless:

 

(i) Tenant provides
to Landlord (A) the name and address of the proposed assignee or subtenant, (B) the terms and conditions of (including all consideration
for) the proposed assignment or sublease, (C) any information reasonably required by Landlord with respect to the nature and character
of the proposed assignee or subtenant and its business, business history, activities and intended use of the Premises, (D) any
references and current financial information reasonably required by Landlord with respect to the net worth, cash flow, credit and
financial responsibility of the proposed assignee or subtenant, and (E) a copy of the proposed assignment or sublease;

 

(ii) the nature, character
and reputation of the proposed assignee or subtenant and its business, activities and intended use of the Premises are suitable
to and in keeping with the standards of the Building, and in compliance with this Lease (including, without limitation, the Permitted
Use) and Laws, and the proposed assignee or subtenant is a reputable party whose net worth, cash flow, credit and financial strength
are, considering the responsibilities involved, reasonably adequate to meet such responsibilities;

 

(iii) the
proposed assignee or subtenant (and any affiliate of such assignee or subtenant) is not then an occupant of the Building or
of any other building within the Project or a person who actively dealt with Landlord or any affiliate of Landlord or any
employee, agent or representative of Landlord or any affiliate of Landlord (directly or through a broker) with respect to
space in the Building or of any other building within the Project during the three (3) months preceding Tenant’s
request for Landlord’s consent (with “actively dealt with” meaning, at least, correspondence
and negotiation for the lease of space within the Project, reasonable evidence of which is provided to Tenant, but excluding,
without more, the mere delivery of advertising, leasing or property information relating to the Project); provided,
however, that Landlord shall not unreasonably withhold, condition or delay its consent to an assignment of this Lease
or a sublease of the Premises to a proposed assignee or subtenant under the foregoing portion of this subparagraph (iii)
if neither Landlord nor any affiliate of Landlord is able to accommodate the space needs of such assignee or subtenant within
the Project, and Tenant is able to do so by such assignment or sublease;

 

(iv) the proposed assignee
or subtenant is not a governmental entity or instrumentality thereof, unless otherwise approved by Landlord, which approval may
be withheld by Landlord if Landlord reasonably determines that the use to be made of the Premises by such governmental entity would
be undesirable (such as, for example purposes only, and without limiting the generality of the foregoing, use as a welfare or other
social services office for indigent individuals, as a court to which handcuffed defendants may be brought, or as an office to which
uniformed or armed individuals may come and go);

 

(v) the proposed assignment
or sublease will not violate any enforceable exclusive use or similar clause in another lease in the Project or give a tenant in
the Project a right to cancel its lease; provided, however, that if Tenant is contemplating an assignment or sublease,
then on Tenant’s request, Landlord shall promptly provide to Tenant a list or schedule of enforceable exclusive use or similar
clauses affecting the Premises;

 

(vi) neither Landlord
nor its affiliates have experienced previous material defaults by, and are not in litigation with, the proposed assignee or subtenant
or its affiliates;

 

    -34-

     

    

 

(vii) (A) the proposed
assignee’s or subtenant’s anticipated use of the Premises does not involve the generation, storage, use, treatment
or disposal of Hazardous Material, except for customary de minimis quantities of typical consumer, cleaning and office supplies,
all of which shall be stored, used and disposed of in accordance with Laws; (B) the proposed assignee or subtenant has not been
required by any other landlord, lender or governmental authority to take remedial action in connection with Hazardous Material
contaminating a property if the contamination resulted from such assignee’s or subtenant’s actions or use of the property
in question; or (C) the proposed assignee or subtenant is not subject to an enforcement order issued by any governmental authority
in connection with the use, disposal or storage of a Hazardous Material;

 

(viii) the use of the
Premises by the proposed assignee or subtenant will not violate Law, and will not violate Paragraph 7 or any other provision
of this Lease;

 

(ix) the assignment
or sublease is not prohibited by Landlord’s lender; provided, that if prohibited by Landlord’s lender,
Landlord shall provide to Tenant reasonable evidence thereof;

 

(x) the proposed assignment
or sublease will not result in a number of occupants on a floor that exceeds the design capacity of the Building systems;

 

(xi) the proposed assignment
or sublease will not trigger incremental ADA or other legal requirements in the Common Areas or by Landlord in the Premises, or
result in a materially greater burden to the Common Areas or require increased services by Landlord; and

 

(xii) the proposed
assignee or subtenant is not a controversial entity such as a terrorist organization, is not an entity traditionally thought or
perceived to be sexist such as Playboy, Hustler and Penthouse magazines and the like, and is not an organization traditionally
perceived to be racist such as the Ku Klux Klan, American Nazi Party and the like.

 

(c) If the rent to
be charged by Tenant during the term of any assignment or sublease is less than the rent being quoted by Landlord at the time of
such assignment or sublease for comparable space in the Building for a comparable term, calculated using a present-value analysis,
Tenant shall not publicly advertise such rent and, further, shall require any such assignee or subtenant, in writing, to keep the
amount of such rent confidential.

 

(d) (i) If
Tenant requests Landlord’s consent to an assignment of this Lease or to a subleasing of the whole or any part of the
Premises where such consent is required, Tenant shall submit to Landlord the terms of such assignment or subleasing, the name
and address of the proposed assignee or subtenant, such information relating to the nature of such assignee’s or
subtenant’s business and finances as Landlord may reasonably require and the proposed effective date (the
“Effective Date”) of the proposed assignment or subleasing (which Effective Date shall be neither
less than fifteen (15) days nor more than six (6) months following the date of Tenant’s submission of such
information). On receipt of such request and all such information from Tenant, Landlord shall have ten (10) business days
either to accept or reject such request. If Landlord fails to respond within such ten (10)-business day period, then Tenant
may send a second request for a response, and if such second request contains, in BOLD FACE type, the statement
“PURSUANT TO PARAGRAPH 10.1(d)(i) OF THE LEASE, LANDLORD’S FAILURE TO RESPOND HERETO WITHIN FIVE (5) BUSINESS
DAYS AFTER RECEIPT SHALL BE DEEMED APPROVAL OF THE REQUEST,” then Landlord’s failure to respond to such
second request within five (5) business days after receipt thereof shall be deemed approval of such request (excluding any
requested release). In addition, Landlord may, by notice within ten (10) business days after such receipt of either such
request, terminate this Lease if the request is to assign this Lease or to sublease all of the Premises or, if the request is
to sublease more than twenty-five percent (25%) of the Premises for more than two (2) years, terminate this Lease with
respect to such portion, in each case as of the Effective Date, unless within ten (10) business days after
notice from Landlord to Tenant of such termination, Tenant withdraws such request. On such withdrawal by Tenant,
Landlord’s related prior termination of this Lease with respect to all or a portion of the Premises shall have no
further force or effect (and Tenant shall not assign this Lease or sublease the Premises as proposed).

 

    -35-

     

    

 

(ii) If Landlord exercises
such termination right, Tenant shall surrender possession of the entire Premises or the portion that is the subject of the right,
as the case may be, on the Effective Date in accordance with the provisions of Paragraph 17, and Tenant shall be released
from all obligations arising under this Lease for the period on and after (but not prior to) the date of such termination if this
Lease is terminated as to the entire Premises or, if this Lease is terminated as to only a portion of the Premises, Tenant shall
be released from all obligations arising under this Lease for the period on and after (but not prior to) the date of such termination
to the extent, but only to the extent, that such obligations relate to the portion of the Premises as to which this Lease is terminated,
excepting (in each case) any obligation that expressly survives Lease end. If this Lease is terminated as to a portion of the Premises
only, the Premises shall be redefined to exclude such portion and the Rent payable by Tenant under this Lease shall be reduced
proportionately commencing as of the Effective Date, based on the percentage of the Premises as to which this Lease has been terminated.

 

(iii) Alternatively,
Tenant may give Landlord earlier notice (a “Notice of Intent”) that Tenant intends to assign this Lease
or sublease the whole or any part of the Premises and the projected Effective Date of the intended assignment or subleasing (which
projected Effective Date shall be not less than sixty (60) days nor more than six

(6) months following the date of Landlord’s
receipt of such Notice of Intent). Landlord may, by notice given within ten (10) business days after such receipt, terminate this
Lease if the request is to assign this Lease or to sublease all of the Premises or, if the request is to sublease a portion of
the Premises only, terminate this Lease with respect to such portion, in each case as of the projected Effective Date set forth
in such Notice of Intent, unless within ten (10) business days after notice from Landlord to Tenant of such termination,
Tenant withdraws such request. If Landlord fails so to terminate this Lease in accordance with the preceding sentence, then Landlord’s
right of termination under this subparagraph (d) shall not apply to an assignment of this Lease or to the sublease of the
Premises described in such Notice of Intent, so long as such assignment or sublease actually occurs within six (6) months after
Landlord’s receipt of such Notice of Intent. If such assignment or sublease does not actually occur within six (6) months
after Landlord’s receipt of such Notice of Intent, then Tenant shall once again be subject to, and Landlord shall once again
have the rights set forth in, this subparagraph (d).

 

(iv) If Landlord exercises
the termination right set forth in this subparagraph (d), the Parties shall promptly enter into a termination agreement
for this Lease or, if the termination is as to only a portion of the Premises, an amendment to this Lease, on Landlord’s
standard form reasonably acceptable to the Parties, memorializing such termination.

 

(v) Notwithstanding
the foregoing to the contrary, although all other provisions of this Paragraph 10 shall apply, the termination right set
forth in this subparagraph (d) shall not be triggered by a sublease of not more than one-half (1⁄2) of the Premises
made by Tenant to an unaffiliated third party for the purpose of creating a synergistic business relationship in the Premises.

 

10.2. Affiliate and Certain Other Transfers.
Notwithstanding anything contained in Paragraph 10.1 to the contrary, Tenant may, without the consent of Landlord, assign
this Lease or sublease all or any portion of the Premises to:

 

(a) an affiliate, franchisor or franchisee
of Tenant;

 

(b) a person that acquires all or substantially
all of the assets or stock of Tenant; or

 

    -36-

     

    

 

(c) an entity
resulting from a merger, consolidation or reorganization with Tenant or an affiliate of Tenant,

 

provided that (i) such
assignee or subtenant assumes the relevant obligations of Tenant under this Lease, and (ii) Tenant gives Landlord notice of
such assignment or sublease no later than ten (10) business days thereafter, accompanied by an executed counterpart of any
assignment or sublease agreement concerned (from which any financial terms may be redacted) if, in the case of an assignment,
such assignment agreement exists given the structure of such assignment. In addition, the sale of stock or other equity
interests in Tenant on a public stock exchange (e.g., NYSE or NASDAQ), whether in connection with an initial public offering
or thereafter, shall not be deemed an assignment of this Lease and shall not require Landlord’s consent.
Notwithstanding the foregoing or anything else contained in this Lease to the contrary, any person that acquires all or
substantially all of the assets of Tenant shall be required as a condition to such acquisition to enter into a guaranty of
this Lease on Landlord’s standard form reasonably acceptable to the Parties.

 

10.3. Landlord’s Rights.

 

(a) If this Lease is
assigned or if all or any portion of the Premises is subleased or occupied by any person without obtaining Landlord’s prior
consent when such consent is required, Landlord may collect Rent and other charges from such assignee or other person, and apply
the amount collected to Rent and other charges payable under this Lease, but such collection and application shall not constitute
consent or waiver of the necessity of consent to such assignment, sublease or occupancy, nor shall such collection and application
constitute the recognition of such assignee, subtenant or occupant as Tenant under this Lease or a release of Tenant from the further
payment and performance of all obligations of Tenant under this Lease.

 

(b) No consent by Landlord
to any assignment or sublease by Tenant (and no assignment or sublease by Tenant, whether made with or without Landlord’s
consent) shall relieve Tenant of any obligation to be paid or performed by Tenant under this Lease, whether occurring before or
after such consent, assignment or sublease, but rather Tenant and Tenant’s assignee or (to the extent of its obligations
under its sublease) subtenant, as the case may be, shall be jointly and severally primarily liable for such payment and performance
(including, without limitation, the provisions of this Lease limiting the use of the Premises), which shall be confirmed to Landlord
in writing on Landlord’s standard form reasonably acceptable to the Parties and, as applicable, such assignee or subtenant.

 

(c) Tenant shall reimburse
Landlord for Landlord’s reasonable attorneys’ and other fees and costs, not to exceed $2,000 per occurrence (assuming
that Landlord is not asked to prepare the assignment or sublease agreement, or to negotiate or revise substantially Landlord’s
standard form consent documents) incurred in connection with both determining whether to give consent and giving consent when such
consent is required.

 

(d) No assignment under
this Lease requiring Landlord’s consent shall be effective unless and until Tenant provides to Landlord an executed counterpart
of the assignment agreement concerned in form and substance reasonably satisfactory to Landlord, in which the assignee has assumed
and agreed to perform all of Tenant’s obligations under this Lease on and after the effective date of such assignment, and
Landlord has executed and delivered a consent thereto on Landlord’s standard form reasonably acceptable to the Parties and
such assignee. No subleasing under this Lease requiring Landlord’s consent shall be effective unless and until Tenant provides
to Landlord an executed counterpart of the sublease agreement concerned in form and substance reasonably satisfactory to Landlord
and the Sublease Consent Agreement attached as Exhibit C (with such modifications thereto as shall be reasonably requested
by Tenant’s subtenant and reasonably agreed to by Landlord), and Landlord has executed and delivered such Sublease Consent
Agreement.

 

    -37-

     

    

 

(e) Without
affecting any of its other obligations under this Lease, if this Lease is assigned or all or any portion of the Premises is
subleased (excluding any Non-Consent Transfer), and the rent, additional rent, compensation and other economic consideration
applicable to Tenant’s leasehold interest in the Premises received or to be received by Tenant in connection with such
assignment or sublease (including, without limitation, any payment in excess of fair market value for (i) services rendered
by Tenant to the assignee or subtenant, or (ii) assets, fixtures, inventory, equipment or furniture transferred by Tenant to
the assignee or subtenant) exceeds Rent payable by Tenant under this Lease for the period concerned (calculated on a per
rentable square foot basis if less than all of the Premises is subleased), then Tenant shall pay fifty percent (50%) of such
excess to Landlord when received, after deducting reasonable expenses in connection therewith, including, without limitation,
advertising expenses, brokerage commissions, tenant improvement costs and attorneys’ fees actually incurred by Tenant
and payable to non-affiliated third parties in connection with such assignment or subleasing, all of which must be amortized
over the applicable assignment or sublease term. Prior to Landlord consenting to any such assignment or sublease, Tenant
shall provide to Landlord a detailed schedule of all rent, additional rent, compensation and other economic consideration
applicable to Tenant’s leasehold interest in the Premises received or to be received by Tenant in connection with such
assignment or sublease, and all reasonable advertising expenses, brokerage commissions, tenant improvement costs and
attorneys’ fees actually incurred or to be incurred by Tenant and payable to non-affiliated third parties in connection
with such assignment or subleasing, which schedule shall be certified by Tenant to Landlord as true, correct and complete in
all respects (subject to modification of any amounts that are estimates), with such certification executed by Tenant. As used
in this subparagraph (e), the term “Tenant” refers to the assignor in the event of an assignment, and to
the sublandlord in the event of a sublease.

 

11. Indemnity.

 

11.1. Indemnity by
Tenant. Subject to Paragraph 12.3, Tenant shall indemnify, defend and hold harmless Landlord from and against all demands,
claims, causes of action, judgments, losses, damages, liabilities, fines, penalties, costs and expenses, including attorneys’
fees, to the extent arising from either of the following:

 

(a) the occupancy or
use of, or entry onto, any portion of the Property by Tenant or Tenant’s Occupants (including, without limitation, any slip
and fall or other accident on the Property involving Tenant or Tenant’s Occupants), except to the extent directly and proximately
caused by Landlord or Landlord’s employees, agents or contractors; or

 

(b) any Hazardous Materials deposited,
released or stored by Tenant or Tenant’s Occupants on the Property.

 

If any action or proceeding is brought
against Landlord by reason of any of the matters set forth in the preceding sentence that creates an obligation under the preceding
sentence for Tenant to defend, Tenant, on notice from Landlord, shall defend Landlord at Tenant’s sole cost and expense with
competent and licensed legal counsel reasonably satisfactory to Landlord, but selected by Tenant (with reputable legal counsel
provided by Tenant’s insurer deemed to be reasonably satisfactory). The provisions of this Paragraph 11.1 shall survive
Lease end.

 

11.2. Indemnity by
Landlord. Subject to Paragraph 12.3, Landlord shall indemnify, defend and hold harmless Tenant from and against all
demands, claims, causes of action, judgments, losses, damages, liabilities, fines, penalties, costs and expenses, including attorneys’
fees, to the extent arising from either of the following:

 

(a) the occupancy or
use of, or entry onto, any portion of the Property by Landlord or Landlord’s employees, agents or contractors (including,
without limitation, any slip and fall or other accident on the Property involving Landlord or Landlord’s employees, agents
or contractors), except to the extent directly and proximately caused by Tenant or Tenant’s Occupants; or

 

(b) any Hazardous Materials
deposited, released or stored by Landlord or Landlord’s employees, agents or contractors on the Property.

 

    -38-

     

    

 

If any action or proceeding is brought
against Tenant by reason of any of the matters set forth in the preceding sentence that creates an obligation under the preceding
sentence for Landlord to defend, Landlord, on notice from Tenant, shall defend Tenant at Landlord’s sole cost and expense
with competent and licensed legal counsel reasonably satisfactory to Tenant, but selected by Landlord (with reputable legal counsel
provided by Landlord’s insurer deemed to be reasonably satisfactory). The provisions of this Paragraph 11.2 shall
survive Lease end.

 

11.3. Exception.
Notwithstanding anything contained in this Paragraph 11 to the contrary, the indemnities set forth in this Paragraph
11 shall not cover employees of Federal Express, United Parcel Service, the United States Postal Service or other mail/package
courier companies who enter onto the Property to service multiple tenants of the Building or the Building generally.

 

12. Insurance.

 

12.1. Tenant’s Insurance. On
or before the date of this Lease, Tenant shall, at Tenant’s sole cost and expense, procure and continue in force the following
insurance coverage:

 

(a) commercial general
liability insurance with limits of liability of not less than $1,000,000 per occurrence and $2,000,000 general aggregate, and an
umbrella or excess liability policy above the commercial general liability policy with limits of liability of not less than $5,000,000
per occurrence and $5,000,000 annual aggregate;

 

(b) property insurance
under a policy form with peril coverage at least equivalent to an ISO 10 30 Causes of Loss–Special Form, and including equipment
breakdown perils, covering Tenant’s Property on a replacement cost valuation basis; and

 

(c) any insurance required
by Laws for the protection of employees of Tenant working in the Premises (including, without limitation, worker’s compensation
insurance), and including employers liability coverage with limits of liability of at least $500,000 each accident / disease–each
employee / disease policy limit,

 

and furnish Landlord with certificates
of insurance evidencing such coverage. Such minimum limits shall in no event limit the liability of Tenant under this Lease. Such
liability insurance shall name Landlord and Landlord’s mortgage lender as additional insureds, and both such liability and
property insurance shall be with companies authorized to do business in Utah and having a rating of not less than A-:VII in the
most recent issue of Best’s Key Rating Guide, Property-Casualty. All such policies shall be written as primary policies,
not contributing with and not in excess of the coverage that Landlord may carry, and shall only be subject to reasonable deductibles.
Tenant may maintain all or any part of the insurance required pursuant to this Lease in the form of a blanket policy covering other
locations in addition to the Premises, and Tenant may satisfy its liability insurance obligations under this Lease with its umbrella
policies. Tenant shall, at least ten (10) days prior to the expiration of such policies or as soon thereafter as the same are received
by Tenant, furnish Landlord with renewed certificates of insurance. Landlord shall use its best efforts to impose the foregoing
insurance requirements on all tenants of the Building.

 

12.2. Landlord’s Insurance.
Landlord shall, as part of Operating Expenses, procure and continue in force:

 

(a) commercial general
liability insurance with limits of liability of not less than $1,000,000 per occurrence and $2,000,000 general aggregate, and an
umbrella or excess liability policy above the commercial general liability policy with limits of liability of not less than $5,000,000
per occurrence and $5,000,000 annual aggregate;

 

(b) property
insurance under a policy form with peril coverage at least equivalent to an ISO 10 30 Causes of Loss–Special Form, and
including equipment breakdown perils, covering the Building on a replacement cost valuation basis, subject to such
deductibles as Landlord may reasonably select, together with rental income insurance in a reasonable amount;

 

    -39-

     

    

 

(c) any insurance required
by Laws for the protection of employees of Landlord working on or around the Property (including, without limitation, worker’s
compensation insurance), and including employers liability coverage with limits of liability of at least $500,000 each accident
/ disease–each employee / disease policy limit; and

 

(d) such other insurance
as may reasonably be (i) deemed commercially prudent by Landlord, or (ii) required by Landlord’s mortgage lender.

 

Such minimum limits shall in no event limit
the liability of Landlord under this Lease. All such insurance shall be with companies authorized to do business in Utah and having
a rating of not less than A-:VII in the most recent issue of Best’s Key Rating Guide, Property-Casualty.

 

12.3. Waiver of Subrogation.
Tenant shall cause the property insurance policy required to be carried by Tenant pursuant to Paragraph 12.1(b), and Landlord
shall cause the property insurance policy required to be carried by Landlord pursuant to Paragraph 12.2(b), to be written
in a manner so as to provide that the insurance company waives all right of recovery by way of subrogation against the other Party
in connection with any loss or damage covered by such policy. Regardless of whether such waivers are included in the applicable
property insurance policies, and notwithstanding any other provision of this Lease to the contrary:

 

(a) Tenant waives (with
the intent that the waiver be effective against Tenant itself and against any third party claiming by, through or under Tenant,
including any insurance company claiming by way of subrogation) all rights that Tenant may have now or in the future against Landlord
for compensation for any damage to or destruction of Tenant’s Property caused by fire or other casualty to the extent that
Tenant is or will be compensated by property insurance or would be but for a failure of Tenant to maintain property insurance for
the full replacement cost of Tenant’s Property (excluding a commercially reasonable deductible) that is required to be carried
by Tenant pursuant to Paragraph 12.1(b); and

 

(b) Landlord waives
(with the intent that the waiver be effective against Landlord itself and against any third party claiming by, through or under
Landlord, including any insurance company claiming by way of subrogation) all rights that Landlord may have now or in the future
against Tenant for compensation for any damage to or destruction of the Building caused by fire or other casualty to the extent
that Landlord is or will be compensated by property insurance or would be but for a failure of Landlord to maintain property insurance
for the full replacement cost of the Building (excluding a commercially reasonable deductible) that is required to be carried by
Landlord pursuant to Paragraph 12.2(b).

 

The foregoing provisions of this Paragraph 12.3 shall
survive Lease end.

 

12.4. Self-Insurance.

 

(a) So long as
Tenant (or Tenant’s parent, if Tenant’s parent undertakes to be responsible for Tenant’s insurance
obligations under this Lease and acknowledges such obligation in writing and in a form reasonably acceptable to Landlord) has
a tangible net worth (determined in accordance with GAAP) of not less than $500,000,000, Tenant shall have the right to
satisfy its insurance obligations under this Lease by means of self-insurance, alternative risk financing solutions or a
combination of those options to the extent of all or part of the insurance required under this Lease, provided that Tenant
provides advance notice to Landlord of its election to provide self-insurance and complies with this Paragraph 12.4.
The term “self-insurance” means that Tenant is itself acting as though it were the third-party
insurer providing the insurance required under this Lease, and Tenant shall pay any amounts due in lieu of insurance proceeds
because of self-insurance, which amounts shall be treated as insurance proceeds for all purposes under this Lease.

 

    -40-

     

    

 

(b) To the extent Tenant
chooses to provide any insurance required by this Lease by self- insurance, then Tenant shall have all of the applicable obligations
and liabilities of an insurer, and the protection afforded Landlord and the Property shall be the same as if provided by a third-party
insurer under the coverages required under this Lease. Without limiting the generality of the foregoing, all amounts that Tenant
pays or is required to pay and all losses or damages resulting from risks for which Tenant insures or has elected to self-insure
shall be subject to the waiver of subrogation provisions set forth in Paragraph 12.3 (as if such self-insurance was, in
fact, third-party insurance, and such waiver of subrogation provisions shall, to that extent, limit Landlord’s obligations
set forth in this Lease), and shall not limit Tenant’s indemnification obligations pursuant to this Lease.

 

(c) If Tenant elects
to self-insure and an event or claim occurs for which a defense or coverage would have been available from a third-party insurer,
Tenant shall undertake the defense of such claim, including a defense of Landlord, at Tenant’s sole cost and expense, and
use Tenant’s own funds to pay any claim, replace any property and otherwise provide the funding which would have been available
from insurance proceeds but for such election by Tenant to self-insure. In no event shall Landlord be entitled to less coverage
or benefits than Landlord would have been entitled had Tenant obtained the insurance required under this Lease from a third-party
insurance carrier. Tenant shall respond promptly to all inquiries from Landlord with respect to any claim or loss, shall keep Landlord
fully informed of the status of all claims and losses, shall work cooperatively with Landlord in addressing all claims and losses,
and shall have the same duty to act in good faith towards Landlord as an insurer would have under Laws.

 

13. Damage and Destruction.

 

13.1. Repair.
If the Premises are damaged or destroyed by any casualty, then unless this Lease is terminated in accordance with this Paragraph
13, Landlord shall, as soon as reasonably practicable, in a reasonable, good and workmanlike manner and in accordance with
Laws, repair the Premises to the condition in which the Premises were immediately prior to such damage or destruction; provided,
however, that Landlord shall not be required to repair any damage to, or to make any restoration or replacement of, Tenant’s
Property. If Tenant does not occupy the Premises during the period of such repairs, then during such period, Landlord shall regularly
communicate with Tenant regarding the progress of such repairs so that Tenant can reasonably plan for the recommencement of Tenant’s
occupancy of the Premises. Landlord shall permit Tenant and its agents to enter the Premises during the thirty (30)-day period
prior to the completion of such repairs to prepare the Premises for Tenant’s use and occupancy, including the installation
of Tenant’s Property. Any such permission shall constitute a license only and shall be subject to the conditions set forth
in Paragraph 5 of the attached Exhibit A.

 

13.2. Abatement.
Until such repair is complete or this Lease is terminated in accordance with this Paragraph 13, Rent shall be abated proportionately
commencing on the date of such damage or destruction as to that portion of the Premises rendered untenantable by such damage or
destruction, if any; provided, that if only a portion of the Premises is damaged, but such damage causes the entire
Premises to be untenantable, the entire Rent shall be abated. If Landlord elects to repair any such damage and Tenant has not elected
to terminate this Lease as provided below, any abatement of Rent shall end on the date on which a factually correct notice is given
by Landlord to Tenant that the Premises have been repaired, and exclusive possession of the Premises is delivered to Tenant.

 

13.3. Termination by Landlord. If:

 

(a) the Premises are damaged as a result
of a risk not required to be covered by insurance;

 

    -41-

     

    

 

(b) the Premises are
damaged in whole or in part during the last twelve (12) months of the Term existing as of the date immediately prior to such damage
or destruction and the estimated time required to complete such repairs is in excess of thirty (30) days;

 

(c) the Building (whether
or not the Premises are damaged) is damaged to the extent of forty percent (40%) or more of its then-replacement value;

 

(d) the Premises are
damaged to the extent that it would take, according to the reasonable estimate of Landlord’s architect or contractor, in
excess of nine (9) months after the date on which such damage occurs to complete the requisite repairs; or

 

(e) insurance
proceeds adequate to repair the Property are not available to Landlord for any reason beyond Landlord’s reasonable
control (other than any applicable deductible amount) (excluding Landlord’s failure to carry the insurance required
under Paragraph 12.2),

 

then Landlord may either elect to repair the damage or terminate this Lease by notice of
termination given to Tenant within thirty (30) days after such event, so long as Landlord terminates leases in the Building
covering an aggregate of at least seventy-five percent (75%) of the rentable square footage of the Building.

 

13.4. Termination
by Tenant. If the Premises are damaged, Landlord shall provide to Tenant as soon as reasonably practicable, but in no event
later than thirty (30) days after the occurrence of such damage, a reasonable estimate of Landlord’s architect or contractor,
setting forth the estimated time required to complete the requisite repairs. If the Premises are damaged to the extent that it
would take, according to such estimate, in excess of nine (9) months after the date on which such damage occurs, or two (2) months
after the date on which such damage occurs if such damage occurs within the last twelve (12) months of the Term, to complete the
requisite repairs, and the Premises would be untenantable for such nine (9)-month or two (2)-month period, respectively, Tenant
may elect to terminate this Lease by notice of termination given by Tenant to Landlord within ten (10) business days after Landlord
provides to Tenant such estimate. If Tenant has the right to, but does not, terminate this Lease pursuant to the preceding sentence,
but, subject to force majeure, Landlord fails to repair or restore the Building and Premises within thirty (30) days after the
later of (a) the date set forth in such estimate, or (b) the expiration of such nine (9)-month or two (2)-month period, respectively,
then Tenant may terminate this Lease as of the date of such damage by giving notice of such termination to Landlord within ten
(10) business days after the expiration of such thirty (30)-day period. For purposes of this Paragraph 13.4, “untenantable”
includes damage of a portion of the Premises such that use by Tenant of the remaining undamaged portion of the Premises for Tenant’s
business operations is not reasonably practicable.

 

13.5. On Termination.
If this Lease is terminated pursuant to Paragraphs 13.3 or 13.4, Tenant shall vacate and surrender the Premises to Landlord
as soon as reasonably practicable in accordance with Paragraph 17.1, but in no event later than thirty (30) days after Tenant
receives or gives a notice of termination. If this Lease is so terminated, Landlord shall return to Tenant the Security Deposit
in accordance with Paragraph 6 and any other deposit paid by Tenant as and to the extent to which Tenant is entitled to
a refund, as well as any Rent paid by Tenant to Landlord for any period beyond the date of termination.

 

    -42-

     

    

 

14. Condemnation.

 

14.1. Termination.
If the whole of the Premises is taken through a Condemnation Proceeding, this Lease shall automatically terminate as of the
date of the taking. The phrase “the date of the taking” means the date of taking actual physical
possession by the condemning authority, the entry of an order of occupancy or such earlier date as the condemning authority
gives notice that it is deemed to have taken possession. If part, but not all, of the Premises is taken, either Party may
terminate this Lease as set forth in this Paragraph 14.1. Landlord may terminate this Lease if any portion of the
Property (whether or not including the Premises) is taken that, in Landlord’s reasonable judgment, substantially
interferes with Landlord’s ability to operate or use the Property for the purposes for which the Property was intended,
so long as Landlord terminates leases in the Building covering an aggregate of at least seventy-five percent (75%) of the
rentable square footage of the Building. Tenant may terminate this Lease if any portion of the Property (not including the
Premises) is taken that:

 

(a) terminates all
reasonable physical access to and from the Premises and the public rights- of-way abutting the Property, and Landlord fails to
provide reasonably acceptable substitute access; or

 

(b) reduces the parking
available to Tenant and Tenant’s Occupants on the Property below Tenant’s Parking Stall Allocation, unless Landlord
provides to Tenant replacement parking within reasonable proximity to the Building.

 

Any such termination must be accomplished
through notice given no later than thirty (30) days after, and shall be effective as of, the date of the taking. If this Lease
is so terminated, Landlord shall return to Tenant the Security Deposit in accordance with Paragraph 6 and any other deposit
paid by Tenant as and to the extent to which Tenant is entitled to a refund, as well as any Rent paid by Tenant to Landlord for
any period beyond the date of termination.

 

14.2. Restoration.
In all other cases, or if neither Landlord nor Tenant exercises its right to terminate, this Lease shall remain in effect and Landlord
shall restore the remaining portion of the Property and, to the extent affected thereby, the Building and the Premises to the extent
of Building standard improvements, to its and their former condition as nearly as is reasonably practicable, and any condemnation
award paid in connection with such taking shall be used to the extent necessary for such purpose. During such restoration, Rent
shall be abated proportionately commencing on the date of such taking and continuing until the completion of such restoration as
to that portion of the Premises rendered untenantable by such restoration, if any.

 

14.3. General.
If a portion of the Premises is taken and this Lease is not terminated, Rent shall be reduced in the proportion that the floor
area of the Premises taken bears to the total floor area of the Premises immediately prior to such taking. Whether or not this
Lease is terminated as a consequence of a Condemnation Proceeding, all damages or compensation awarded for a partial or total taking,
including any award for severance damage and any sums compensating for diminution in the value of or deprivation of the leasehold
estate under this Lease, shall be the sole and exclusive property of Landlord; provided, that Tenant shall be entitled
to any award for loss of, or damage to, Tenant’s Property, loss of business or goodwill and business interruption, moving
and relocation expenses, if a separate award is actually made to Tenant.

 

15. Landlord’s
Financing. Within ten (10) business days after Landlord’s request, Tenant shall execute a subordination,
non-disturbance and attornment agreement or other similar document, subordinating this Lease to any mortgage, deed of trust
or similar instrument covering the Property, and providing a non-disturbance agreement in favor of Tenant, all in reasonable
form and substance reasonably satisfactory to Tenant and the lender concerned. If the holder of any mortgage or deed of trust
elects to have this Lease superior to the lien of its mortgage or deed of trust and gives notice of such election to Tenant,
this Lease shall be deemed prior to such mortgage or deed of trust, whether such notice is given before or after foreclosure.
On any sale, assignment or transfer of Landlord’s interest under this Lease or in the Premises, including any such
disposition resulting from Landlord’s default under a debt obligation, such sale, assignment or transfer shall be
subject to this Lease, Tenant shall attorn to Landlord’s successors and assigns and shall recognize such successors or
assigns as Landlord under this Lease, regardless of any absence of privity of contract, provided that such successors and
assigns recognize this Lease and do not disturb Tenant’s use and occupancy of the Premises so long as no Tenant Default
exists under this Lease. On Tenant’s request, Landlord shall use its best efforts to obtain a subordination,
non-disturbance and attornment agreement in favor of Tenant from Landlord’s current mortgage lender in form and
substance reasonably satisfactory to the Parties and such lender, and Tenant shall be solely responsible for any costs,
expenses or fees payable in connection therewith.

 

    -43-

     

    

 

16. Default.

 

16.1. Tenant Default. The occurrence
of any of the following events shall constitute a “Tenant Default” under this Lease:

 

(a) Tenant fails to
pay any Rent or other sum on the date when due under this Lease, and such failure is not cured within seven (7) business days after
notice is given to Tenant that the same is past due;

 

(b) Tenant fails to
observe or perform any other term, covenant or condition to be observed or performed by Tenant on the date when due under this
Lease, and such failure is not cured within ten (10) business days after notice is given to Tenant of such failure; provided,
however, that if more than ten (10) business days is reasonably required to cure such failure, no Tenant Default shall
occur if Tenant commences such cure within such ten (10)-business day period and thereafter diligently prosecutes such cure to
completion; or

 

(c) Tenant (i) files
a petition in bankruptcy, (ii) becomes insolvent, (iii) has taken against it in any court, pursuant to state or federal statute,
a petition in bankruptcy or insolvency or for reorganization or appointment of a receiver or trustee (and such petition is not
dismissed within ninety (90) days), (iv) petitions for or enters into an arrangement for the benefit of creditors, or (v) suffers
this Lease to become subject to a writ of execution.

 

16.2. Remedies.

 

(a) On any Tenant Default under this Lease,
Landlord may at any time, without waiving or limiting any other right or remedy available to Landlord, in compliance with Utah
Laws:

 

(i) perform in Tenant’s
stead any obligation that Tenant has failed to perform, and Landlord shall be reimbursed within thirty (30) days after demand for
any reasonable cost incurred by Landlord, with interest thereon at the Default Rate from the date of such expenditure until paid
in full, with interest;

 

(ii) terminate Tenant’s rights under
this Lease by an unlawful detainer or other judicial proceeding;

 

(iii) reenter and take possession of the
Premises by any lawful means (with or without terminating this Lease); or

 

(iv) pursue any other remedy allowed by
Law.

 

(b) Tenant shall pay
to Landlord the reasonable cost of recovering possession of the Premises, all reasonable costs of reletting (including reasonable
renovation, remodeling and alteration of the Premises in a manner that is typical and customary for Comparable Buildings), the
reasonable amount of any commissions paid by Landlord in connection with such reletting, and all other reasonable costs and damages
proximately caused by the Tenant Default, including attorneys’ fees and costs actually incurred, and shall repay to Landlord
all free rent and any other similar concession given to Tenant; provided, however, that for purposes of Tenant’s
liability under the foregoing portion of this sentence, such costs of reletting and commissions (only) shall be amortized over
the initial term of the new lease, with interest thereon at the Interest Rate, and Tenant shall be liable only for that portion
so amortized falling within the remaining portion of the Term.

 

    -44-

     

    

 

(c)
Notwithstanding any termination or reentry, the liability of Tenant for Rent payable under this Lease shall not be
extinguished for the balance of the Term, and Tenant agrees to compensate Landlord within thirty (30) days after demand for
any deficiency (which deficiency shall be reduced by all amounts actually received by Landlord from reletting the Premises).
In the event of a Tenant Default, Landlord shall use its best efforts to mitigate its damages in accordance with Utah
law.

 

(d) No reentry or taking
possession of the Premises or other action by Landlord or Landlord’s employees, agents or contractors on or following the
occurrence of any Tenant Default shall be construed as an election by Landlord to terminate this Lease or as an acceptance of any
surrender of the Premises, unless Landlord provides Tenant notice of such termination or acceptance.

 

16.3. Past Due Amounts.

 

(a) If Tenant fails
to pay when due any amount required to be paid by Tenant under this Lease, such unpaid amount shall bear interest at the Default
Rate from the due date of such amount to the date of payment in full, with interest, and Landlord may also charge a sum of five
percent (5%) of such unpaid amount as a service fee. This late payment charge is intended to compensate Landlord for Landlord’s
additional administrative costs resulting from Tenant’s failure to perform Tenant’s obligations under this Lease in
a timely manner, and has been agreed on by the Parties after negotiation as a reasonable estimate of the additional administrative
costs that will be incurred by Landlord as a result of such failure. The actual cost in each instance is extremely difficult, if
not impossible, to determine. This late payment charge shall constitute liquidated damages and shall be paid to Landlord together
with such unpaid amount.

 

(b) All amounts due
under this Lease are and shall be deemed to be rent or additional rent, and shall be paid without (except as expressly provided
in this Lease) abatement, deduction, offset, prior notice or demand. Landlord shall have the same remedies for a failure to pay
any amount due under this Lease as Landlord has for the failure to pay Basic Monthly Rent.

 

16.4. Landlord Default.
Landlord shall be in default under this Lease (a “Landlord Default”) if Landlord fails to perform an
obligation required of Landlord, or to correct a representation or warranty of Landlord made, under this Lease within thirty (30)
days after notice by Tenant to Landlord and the holder of any mortgage or deed of trust covering the Property whose name and address
have been furnished to Tenant, specifying the respects in which Landlord has failed to perform such obligation, and such holder
fails to perform such obligation within a second thirty (30)-day period commencing on the expiration of such first thirty (30)-day
period; provided, however, that if the nature of such obligation is such that more than thirty (30) days are reasonably
required for performance or cure, no Landlord Default shall occur if Landlord or such holder commences performance or cure within
its thirty (30)-day cure period and thereafter diligently prosecutes the same to completion. In no event may Tenant terminate this
Lease or withhold the payment of Rent or other charges provided for in this Lease as a result of a Landlord Default, unless Tenant
first obtains a judicial order expressly authorizing Tenant to do so pursuant to a judicial proceeding, notice of which has been
given to Landlord by personal service as required by the Utah Rules of Civil Procedure for such proceeding. Subject to the foregoing
provisions of this Paragraph 16.4 and to the provisions of Paragraph 22.8, in the event of a Landlord Default, Tenant
shall have the right to pursue all rights and remedies (legal and equitable) available to Tenant under Utah law. Notwithstanding
the foregoing portion of this Paragraph 16.4, on receipt of any notice of default from Tenant, Landlord shall promptly commence,
and thereafter diligently prosecute to completion, the cure of such default, whether or not Tenant gives notice of such default
to the holder of any mortgage or deed of trust covering the Property whose name and address have been furnished to Tenant.

 

    -45-

     

    

 

17.
Expiration and Termination.

 

17.1.
Surrender of Premises.

 

(a)
Prior to Lease end, Tenant shall, at Tenant’s sole cost and expense:

 

(i) remove
only Tenant’s Property, excluding Tenant’s voice and data lines, wiring, cabling and facilities, and all other property
shall, unless otherwise directed by Landlord in accordance with this Paragraph 17.1, remain in the Premises as the property
of Landlord without compensation; provided, however, that (A) Tenant shall not remove Tenant’s Property from
the Premises without Landlord’s prior consent if such removal will impair or damage the structure of the Building, and (B)
at Landlord’s option, Tenant shall, at Lease end, remove Tenant’s voice and data lines, wiring, cabling and facilities
in accordance with the National Electric Code, as amended;

 

(ii) repair
any damage to the Property caused by or in connection with the removal of any property from the Premises by or at the direction
of Tenant (including, without limitation, damaged or discolored wall areas exposed by the removal of pictures, video screens, white
boards or other hangings), and any painting in connection with such repair shall include all reasonably necessary areas (meaning,
for example, it may be necessary to paint an entire wall if the painting of only the discolored area does not completely match
the surrounding painted surfaces); and

 

(iii) deliver
all keys and access cards to the Premises to Landlord, and promptly and peaceably surrender the Premises to Landlord “broom
clean,” in good order and condition, subject to normal and reasonable wear and tear not required to be repaired by Tenant
and the other provisions of this Lease regarding maintenance, repair, casualty, condemnation, insurance and indemnification.

 

Tenant covenants to continue
to pay Rent, on a per diem basis in the same amount as is payable during the final month of the Term, during any
period following Lease end and until completion of all Tenant’s obligations described in the foregoing subparagraph (a).
Such Rent shall be due and payable to Landlord no later than thirty (30) days after the receipt by Tenant of an invoice therefor.

 

(b) Any
of Tenant’s Property not removed from the Premises on the abandonment of the Premises or on Lease end for any cause shall
conclusively be deemed to have been abandoned and may be appropriated, removed, sold, stored, destroyed or otherwise disposed of
by Landlord without notice to, and without any obligation to account to, Tenant or any other person unless required to do so by
Laws. Tenant shall pay to Landlord all reasonable expenses incurred in connection with the removal and disposition of such Tenant’s
Property in excess of any amount received by Landlord from such removal and disposition.

 

(c) In
addition, Landlord may require Tenant, at Tenant’s sole cost and expense, to remove prior to Lease end any other Alteration
made to the Premises by Tenant or by Landlord for Tenant and to restore the Premises to their condition prior to making such Alteration;
provided, that, except as set forth in subparagraph (a)(i) above with respect to Tenant’s Property,
Tenant shall have no obligation to remove:

 

(i)
the Initial Improvements made pursuant to Exhibit A; or

 

(ii) any
other Alteration made by Tenant with Landlord’s prior consent, unless such consent was conditioned on such Alteration being
removed at Lease end.

 

    -46-

     

    

 

17.2.
Holding Over.

 

(a) Tenant
must obtain the prior consent of Landlord in order to remain in possession of the Premises after Lease end. If Tenant remains in
possession of the Premises after Lease end without obtaining the prior consent of Landlord:

 

(i) such
occupancy shall constitute an unlawful detainer of the Premises (and Tenant shall be subject to an unlawful detainer action therefor),
for which period of occupancy Tenant shall pay to Landlord a rental (and not a penalty) in the amount of (A) one hundred fifty
percent (150%) of the last Rent payable by Tenant to Landlord for the first month of such occupancy, plus all other charges payable
under this Lease, and (B) two hundred percent (200%) of the last Rent payable by Tenant to Landlord for each month of such occupancy
thereafter, plus all other charges payable under this Lease; and

 

(ii) Tenant
shall reimburse Landlord within thirty (30) days after the receipt of an invoice therefor, accompanied by such detail as may reasonably
be requested by Tenant, for all reasonable out-of-pocket costs, expenses, fees, charges or penalties incurred or payable by Landlord
in connection with any other tenant or lease for the Premises resulting from the delay by Tenant in surrendering the Premises in
accordance with the provisions of this Lease, including, without limitation, penalties or holdover rent paid or credit given to
the next tenant for the Premises as a result of late delivery to such tenant of the Premises.

 

(b) If
Tenant remains in possession of the Premises after Lease end with the prior consent of Landlord, such occupancy shall be
a tenancy from month-to-month on all of the terms of this Lease and provisions of Utah law applicable to a month-to-month tenancy
(which tenancy shall be terminable as of the end of any calendar month by notice given by either Party to the other at least fifteen
(15) days prior to the end of the month concerned) at a rental (and not as a penalty) in the amount of (i) one hundred twenty-five
percent (125%) of the last Rent payable by Tenant to Landlord for the first month of such occupancy, plus all other charges payable
under this Lease, and (ii) one hundred fifty percent (150%) of the last Rent payable by Tenant to Landlord for each month of such
occupancy thereafter, plus all other charges payable under this Lease.

 

(c) Notwithstanding
anything contained in this Paragraph 17.2 to the contrary, on any termination of this Lease pursuant to Paragraphs 8.4(b),
13 or 14, Tenant shall have up to thirty (30) days to surrender the Premises after the effective date of such termination,
and the provisions of this Paragraph 17.2 shall not be applicable until after the expiration of such thirty (30)-day period.

 

17.3.
Survival. The provisions of this Paragraph 17 shall survive Lease end.

 

18.
Estoppel Certificate; Financial Statements.

 

18.1. Estoppel
Certificate. Either Party shall, within ten (10) business days after request by the other Party, without charge, execute and
deliver to the requesting Party an estoppel certificate in commercially reasonable form in favor of the requesting Party and such
other persons as the requesting Party may reasonably request setting forth the following:

 

(a)
a ratification of this Lease;

 

(b)
the Commencement Date and Expiration Date;

    -47-

     

    

 

(c) that
this Lease is in full force and effect and this Lease has not been assigned, subleased, modified, supplemented or amended (except
by such writing as shall be stated) by the responding Party;

 

(d) that,
to the current, actual knowledge of the responding Party, all conditions under this Lease to be performed by the requesting Party
have been satisfied or, in the alternative, those claimed by the responding Party to be unsatisfied;

 

(e) that,
to the current, actual knowledge of the responding Party, no defenses, claims or offsets exist against the enforcement of this
Lease by the requesting Party or, in the alternative, those claimed by the responding Party to exist;

 

(f) that,
to the current, actual knowledge of the responding Party, the responding Party is not in default under this Lease;

 

(g)
that (if true) Tenant has accepted and occupied the Premises;

 

(h)
the amount of advance Rent, if any (or none if such is the case), paid by Tenant;

 

(i)
the date to which Rent has been paid;

 

(j)
the amount of the Security Deposit; and

 

(k)
such other factual information reasonably related to this Lease as the requesting Party may reasonably request.

 

The requesting party and third parties reasonably designated
by the requesting Party shall be entitled to rely on any such estoppel certificate.

 

18.2. Financial
Statements. Tenant shall, within ten (10) business days after Landlord’s request, furnish to Landlord current financial
statements for Tenant, prepared in accordance with GAAP or other reasonable accounting standards consistently applied and certified
by Tenant to be true and correct. If such financial statements are available online, Tenant shall have complied with the requirements
of this Paragraph 18.2 if Tenant provides to Landlord within such ten (10)-business day period the website where such financial
statements may readily be obtained by Landlord. If Tenant is a public reporting company registered with the SEC, Tenant shall have
complied with the requirements of this Paragraph 18.2 if Landlord can readily access Tenant’s current financial statements
online. After the date of this Lease, Landlord shall only request Tenant’s financial statements if required or requested
to do so by a current or prospective lender or purchaser. Tenant shall have no obligation to produce financial statements in addition
to those, if any, then existing, and shall have no obligation to produce financial statements more often than once in any twelve
(12)-month period.

 

19.
Parking; Signage.

 

19.1.
Parking.

 

(a) Parking on the
Property is provided generally to tenants of the Building on a non-reserved, first-come-first-served basis. During the Term,
Landlord shall provide at least the same number of visitor parking spaces as are currently provided for the Building. Tenant
and Tenant’s Occupants shall have the non-exclusive right (together with other tenants of the Building) without charge,
other than as contemplated by Paragraph 5 with respect to Operating Expenses, to use a number of parking stalls
located on the Property equal to Tenant’s Parking Stall Allocation only, and shall not use a number of parking stalls
greater than Tenant’s Parking Stall Allocation (excluding de minimis, occasional excess use), unless prior
consent has been given by Landlord. As part of Tenant’s Parking Stall Allocation, Landlord shall provide to Tenant, and
mark with appropriate signage (at Tenant’s cost), four (4) reserved parking stalls in a mutually acceptable
location.

 

    -48-

     

    

 

(b) Subject
to the foregoing subparagraph (a), automobiles of Tenant and Tenant’s Occupants shall be parked only within parking
areas not otherwise reserved by Landlord or specifically designated for use by any other tenant or occupants associated with any
other tenant. Landlord and Landlord’s employees, agents or contractors may cause to be removed any automobile of Tenant or
Tenant’s Occupants that may be parked wrongfully in a prohibited or reserved parking area, provided that such prohibited
or reserved parking area is adequately marked with signs placed in reasonable locations. Each Building lease shall contain limitations
on parking substantially similar to those contained in this Paragraph 19.1, and Landlord shall diligently enforce such limitations
in a nondiscriminatory manner.

 

(c) Tenant
may, at Tenant’s option and sole cost and expense, place a branded promotion vehicle that is new or like-new, in good, running
condition and approved by Landlord, in a parking stall approved by Landlord, which parking stall shall be part of Tenant’s
Parking Stall Allocation.

 

19.2.
Signage.

 

(a) Tenant
shall be entitled to Building standard signage on the Building interior directory, at the entrance to the Premises and on the exterior
multi-tenant monument sign, all at Tenant’s sole cost and expense, as well as the Crown Signage described in Paragraph
3.5 (subject to the provisions of Paragraph 3.5). Tenant shall not place or suffer to be placed (i) on any exterior
door, wall or window of the Premises, (ii) on any part of the inside of the Premises that is visible from the outside of the Premises,
or (iii) elsewhere on the Property, any sign, decoration, lettering, attachment, advertising matter or other thing of any kind,
without first obtaining Landlord’s approval. Unless expressly permitted by this Lease, neither Tenant nor Tenant’s
Occupants shall erect, install, hold or place by any method any signage of any type outside of the Premises and on or around the
Property, including, without limitation, any banner or placard sign held by individuals on any public property adjacent to or near
the Property. Landlord may, at Tenant’s sole cost and expense, following at least ten (10) business days’ prior notice,
remove any item erected in violation of this Paragraph 19.2, and may enter the Premises to do so when necessary.

 

(b) All
approved signs or letterings on doors shall be printed, painted and affixed at the sole cost and expense of Tenant by a person
approved by Landlord, and shall comply with the requirements of the applicable municipality. At Tenant’s sole cost and expense,
Tenant shall maintain all permitted signs and shall, on Lease end, remove all of its signs and repair any damage caused by such
removal.

 

20.
Landlord’s Representations and Warranties.

 

20.1. Representations
and Warranties. Landlord represents and warrants to Tenant that (unless otherwise expressly indicated) as of the date of this
Lease:

 

(a) (i) Landlord
has good and marketable fee simple title to the Premises and the Property, with full right and authority to lease the
Premises to Tenant;

 

(ii) there
are no liens, encumbrances or other matters affecting such title that would interfere with the Permitted Use;

 

(iii)
the Property is zoned to permit the Permitted Use; and

 

    -49-

     

    

 

(iv) to
Landlord’s current, actual knowledge, there are no covenants, restrictions or other agreements that would interfere with
the Permitted Use;

 

(b)
to Landlord’s current, actual knowledge:

 

(i)
the Property has not been used to treat, store, process or dispose of Hazardous Materials;

 

(ii) there
are no releases nor have there ever been any releases of Hazardous Materials at, on or under the Property that would give rise
to a cleanup or remediation obligation under any applicable Environmental Laws; and

 

(iii) the
Property does not contain (A) any underground storage tanks, nor have there ever been any underground storage tanks on the Property,
(B) asbestos in any form, including insulation or flooring, (C) PCB-containing equipment, including transformers or capacitors,
or (D) any other Hazardous Materials that could affect or impair Tenant’s use of or operations at the Property or the health
or safety of Tenant’s employees, and notwithstanding anything contained in this Lease to the contrary, Tenant shall have
no liability of any kind to Landlord for any pre-existing Hazardous Materials located on the Property as of the date of this Lease,
or for any Hazardous Materials that migrate onto or under the Property or otherwise become present at the Property as the result
of the activities of anyone other than Tenant or Tenant’s Occupants, and Landlord shall remediate any such Hazardous Materials
for which Tenant has no liability to the extent required by Laws;

 

(c) to
Landlord’s current, actual knowledge, the Building (including the Premises) complies (and will, as of the Commencement Date,
comply) with Laws and any covenants, conditions and restrictions affecting the Building;

 

(d)
to Landlord’s current, actual knowledge, as of the Commencement Date:

 

(i) the
Building (including the Premises, but excluding issues related to any Tenant work) will be free from any material defect in materials
or workmanship;

 

(ii) the
Premises (excluding issues related to any Tenant work) will be in good, structurally sound condition and watertight;

 

(iii) the
Building utilities and mechanical (including, without limitation, elevators), electrical and HVAC systems will be in good, working
condition and repair and of sufficient capacity to serve the Premises for the Permitted Use, as well as other Building tenants;
and

 

(iv) the
fire sprinklers in the Building (including in the Premises) will have adequate flow and pressure in accordance with the regulations
of the National Fire Protection Association;

 

(e) no
pending Condemnation Proceeding relating to or affecting the Property exists, and Landlord has no current, actual knowledge that
any such action is presently threatened or contemplated;

 

(f) as of the Commencement
Date, Tenant shall have exclusive possession of the Premises; and

 

(g) Landlord
has not granted and will not grant, in the aggregate, allocations of parking stalls to all tenants in the Building (including
Tenant’s Parking Stall Allocation) that exceed one hundred percent (100%) of the Building’s available parking
stalls.

 

    -50-

     

    

 

20.2. Remedy. If any representation
or warranty set forth in Paragraph 20.1 is inaccurate or untrue as of the date when made, Landlord’s sole and exclusive
obligation and liability (and Tenant’s sole and exclusive right and remedy) under this Paragraph 20 shall be to cause
the condition causing such representation or warranty to be inaccurate or untrue to be corrected or remedied at Landlord’s
sole cost and expense, subject, however, to any provision of this Lease (such as, but without limitation, Paragraphs
7 and 9) expressly allocating responsibility to Tenant. Landlord shall so correct or remedy such condition as soon as reasonably
practicable following notice of such condition.

 

21.
Rules. Tenant and Tenant’s Occupants shall faithfully observe and comply with all of the rules set forth on the attached
Exhibit B, and Landlord may from time to time amend, modify or make additions to or deletions from such rules in a reasonable
and nondiscriminatory manner, consistent with Comparable Buildings; provided, that no such amendments, modifications,
additions or deletions (either individually or in the aggregate) shall, without Tenant’s prior consent:

 

(a)
adversely affect Tenant’s business operations as permitted under this Lease, Tenant’s compliance with Laws, or Tenant’s
use of, or access to and from, the Premises;

 

(b)
materially increase any of Tenant’s obligations, or materially decrease any of Tenant’s rights, under this Lease,
or require the payment of any monies to Landlord; or

 

(c)
conflict with any of the express provisions of this Lease;

 

provided
further, that Tenant shall have a reasonable time to bring its operations at the Premises into compliance with any such
amendments, modifications, additions and deletions. Such amendments, modifications, additions and deletions shall be effective
ten (10) business days after receipt by Tenant of notice, accompanied by a copy of such amendments, modifications, additions or
deletions. Although Landlord shall use its best efforts to enforce such rules in a consistent and nondiscriminatory manner against
all tenants of the Building (and shall promptly undertake to enforce such rules (without the obligation of bringing a lawsuit)
on receipt of notice from Tenant of another tenant’s or occupant’s breach of the rules that is disturbing Tenant or
Tenant’s Occupants), Landlord shall not be responsible to Tenant for the failure of any other tenant or person to observe
such rules. In the event of any conflict between such rules and the provisions of this Lease, the provisions of this Lease shall
prevail.

 

22.
General Provisions.

 

22.1.
No Partnership. Neither Party, by this Lease, in any way or for any purpose, becomes a partner or joint venturer of the
other Party in the conduct of the other Party’s business or otherwise.

 

22.2.
Force Majeure. If either Party is delayed or hindered in or prevented from the performance of any act required under this
Lease by reason of acts of God, extraordinary weather conditions, strikes, boycotts, lockouts, other labor troubles (other than
within such Party’s organization), inability to procure labor or materials, fire or other casualty, accident, failure of
power, governmental requirements, restrictive Laws of general applicability, riots, civil commotion, insurrection, terrorism,
war or other reason not the fault of the Party delayed, hindered or prevented and beyond the control of such Party (financial
inability excepted) (any of the foregoing, “force majeure”), performance of the action in question shall
be excused for the period of delay and the period for the performance of such action shall be extended for a period equivalent
to the period of such delay; provided, however, that the time period customarily associated with obtaining any approvals,
permits, consents or waivers shall not be an event of force majeure. The provisions of this Paragraph 22.2 shall not, however,
operate to excuse Tenant from the prompt payment of Rent or any other amount required to be paid by Tenant under this Lease, or
excuse Landlord from the prompt payment of any amount required to be paid by Landlord under this Lease, unless such force majeure
directly causes the delay concerned. The Party claiming the benefit of any force majeure delay shall use its best efforts to notify
the other Party promptly following the occurrence of any event constituting a force majeure delay and, under the circumstances,
to minimize such delay.

 

    -51-

     

    

 

22.3. Notices.
Unless otherwise expressly provided in this Lease, any communication to be given by either Party to the other shall be given in
writing by personal service, express mail, Federal Express or any other similar form of courier or delivery service providing proof
of delivery, or mailing in the United States mail, postage prepaid, certified, return receipt requested and addressed to such Party
as follows:

 

If to Landlord:

 

North Slope One, LLC

2801 North Thanksgiving Way, Suite 100

Lehi, Utah 84043

Attention: Andrew Bybee

 

with a required copy to:

 

the holder of any mortgage or deed of trust
covering the Property

whose name and address have been furnished to Tenant in writing

 

and a required copy via email to:

 

Victor A. Taylor, Esq.

Durham Jones & Pinegar,
P.C.

111 South Main Street, Suite 2400

Salt Lake City,
Utah 84111 

Email: vtaylor@djplaw.com

 

If to Tenant:

 

Purple Innovation, LLC

4100 North Chapel Ridge Road, Suite 200

Lehi,
Utah 84043

Attention: Chief Financial Officer

 

with a required
copy to:

 

Purple Innovation, LLC

4100 North Chapel Ridge Road, Suite 200

Lehi,
Utah 84043

Attention: Chief Legal Officer 

 

and a required
copy via email to:

 

legal@purple.com

    -52-

     

    

 

Either Party may change
the address at which such Party desires to receive notice on notice of such change to the other Party. Any such notice shall be
deemed to have been given, and shall be effective, on delivery to the notice address then applicable for the Party to which the
notice is directed; provided, however, that refusal to accept delivery of a notice or the inability to deliver a
notice because of an address change that was not properly communicated shall not defeat or delay the giving of a notice.

 

22.4. Severability.
If any provision of this Lease or the application of any provision of this Lease to any person or circumstance shall to any extent
be invalid, the remainder of this Lease or the application of such provision to persons or circumstances other than those as to
which such provision is held invalid shall not be affected by such invalidity. Each provision of this Lease shall be valid and
enforceable to the fullest extent permitted by Laws.

 

22.5. Brokerage Commissions.
Except as may be set forth in one or more separate agreements between (i) Landlord and Landlord’s broker, or (ii) Landlord
or Landlord’s broker and Tenant’s broker:

 

(a) Landlord
represents and warrants to Tenant that no claim exists for a brokerage commission, finder’s fee or similar fee in connection
with this Lease based on any agreement made by Landlord; and

 

(b) Tenant
represents and warrants to Landlord that no claim exists for a brokerage commission, finder’s fee or similar fee in connection
with this Lease based on any agreement made by Tenant.

 

Landlord shall indemnify,
defend and hold harmless Tenant from and against any claim for a brokerage commission, finder’s fee or similar fee in connection
with this Lease based on an actual or alleged agreement made by Landlord. Tenant shall indemnify, defend and hold harmless Landlord
from and against any claim for a brokerage commission, finder’s fee or similar fee in connection with this Lease based on
an actual or alleged agreement made by Tenant.

 

22.6. Use
of Pronouns. The use of the neuter singular pronoun to refer to either Party shall be deemed a proper reference even though
either Party may be comprised of one or more persons. The necessary grammatical changes required to make the provisions of this
Lease apply in the plural sense where more than one Party exists and to two or more persons, shall in all instances be assumed
as though in each case fully expressed. Unless the context clearly requires otherwise, the singular includes the plural, and vice
versa, and the masculine, feminine and neuter adjectives include one another.

 

22.7. Successors.
Subject to Paragraph 10, all provisions contained in this Lease shall be binding on, and shall inure to the benefit of,
the Parties and their respective successors and assigns; provided, however, that on and after any sale of the Premises,
assignment of this Lease by Landlord, transfer of any Security Deposit then held by Landlord and assumption in writing of this
Lease by the transferee, Landlord shall be relieved entirely of all of Landlord’s obligations under this Lease to the extent
first arising after such sale, assignment and assumption, and such obligations shall automatically pass to Landlord’s successor
in interest.

 

22.8. Recourse
by Tenant. Notwithstanding anything in this Lease to the contrary, Tenant shall look solely to the right, title and
interest of Landlord in the Property, together with the rents, issues and profits, the proceeds of any sale or insurance
carried by Landlord, and the awards of any Condemnation Proceeding, with respect to the Property, subject to the prior rights
of the holder of any superior mortgage or deed of trust (collectively, “Landlord’s Interest in the
Property”), for the collection of any judgment (or other judicial process) requiring the payment of money by
Landlord on any Landlord Default, and no other asset of Landlord or any other person shall be subject to levy, execution or
other procedure for the satisfaction of Tenant’s remedies. Nothing contained in this Paragraph 22.8 shall limit
or affect any right that Tenant may otherwise have to obtain injunctive relief or to exercise any other remedies or actions
against Landlord that do not expose to liability assets other than Landlord’s Interest in the Property. The provisions
of this Paragraph apply not only to claims under the express terms of this Lease, but also to claims of any kind whatsoever
arising from the relationship between the Parties or any rights and obligations they may have relating to the Property or
this Lease.

 

    -53-

     

    

 

22.9.
Exculpation of Non-Parties.

 

(a) Neither
Party shall have recourse or the right to make any claim against, and each Party, for itself and any person claiming by, through
or under such Party, waives and releases, any person (including any current or future officer, director, trustee, beneficiary,
shareholder, member, manager, employee, partner, principal or affiliate of either Party (unless such person becomes a party Landlord
or Tenant under or with respect to this Lease), each an “Exculpated Party”, and collectively, the “Exculpated
Parties”) with respect to any obligation arising under this Lease or its attachments, other than (i) Landlord with
respect to any claim of Tenant, and (ii) Tenant with respect to any claim of Landlord. Each Party’s assets shall specifically
exclude the assets of the Exculpated Parties applicable to such Party.

 

(b) The
foregoing subparagraph (a): (i) is an essential and material term of this Lease, and each Exculpated Party shall be a third-party
beneficiary thereof; and (ii) shall inure to the benefit of the Parties and the Exculpated Parties and their respective heirs,
successors and assigns. The Parties would not have entered this Lease without the foregoing subparagraph (a). The Exculpated
Parties shall not have any liability for any duties, responsibilities, liabilities or obligations of the Parties under, or in any
way related to, this Lease. No past, present or future Exculpated Parties shall be named as a party in any suit or other judicial
proceeding of any kind or nature whatsoever brought against either Party with respect to the duties, responsibilities, liabilities
or obligations of such Party under this Lease, unless such person was, is or becomes a party Landlord or Tenant under or with respect
to this Lease.

 

22.10. Quiet Enjoyment.
On Tenant paying Rent and all other amounts payable by Tenant under this Lease and observing and performing all of the terms,
covenants and conditions on Tenant’s part to be observed and performed under this Lease, Tenant shall have quiet use and
enjoyment of the Premises for the Term without interference, hindrance or interruption from Landlord, or anyone claiming by, through
or under Landlord (including, without limitation, any transferee of Landlord’s interest under this Lease, whether by voluntary
act or foreclosure), subject to all of the provisions of this Lease.

 

22.11. No
Waiver. No failure by either Party to insist on the strict performance of any covenant, duty or condition of this Lease or
to exercise any right or remedy on a breach of this Lease by the other Party shall constitute a waiver of such covenant, duty,
condition or breach. Either Party may, but shall not be obligated to, waive any covenant or duty of any other Party, or any of
its rights, or any conditions to its obligations, under this Lease by notice to the other Party. No such waiver by either Party
will imply or constitute its further waiver of the same or any other matter. No waiver shall affect or alter the remainder of this
Lease, but each other covenant, duty and condition of this Lease shall continue in full force and effect with respect to any other
then-existing or subsequently-occurring breach. No act or thing done by Landlord or Landlord’s agents during the Term will
be deemed an acceptance of a surrender of the Premises, and no agreement to accept a surrender will be valid unless in writing
signed by Landlord. The delivery of Tenant’s keys to any employee or agent of Landlord will not constitute a termination
of this Lease unless Landlord has entered into an agreement to that effect. No payment by either Party, or receipt from either
Party, of a lesser amount than the Rent or other amount due will be deemed to be anything other than a payment on account of the
earliest Rent or other amount due. No endorsement or statement on any check, or any letter accompanying any check or payment as
Rent or other amount, will be deemed an accord and satisfaction. The recipient will accept any check for payment without prejudice
to its right to recover the balance of such Rent or other amount due or to pursue any other remedy available to such recipient.

 

    -54-

     

    

 

22.12. Rights and
Remedies. Except as expressly set forth in this Lease, the rights and remedies of the Parties shall not be mutually exclusive
and the exercise of one or more of the provisions of this Lease shall not preclude the exercise of any other provision. The Parties
confirm that damages at law may be an inadequate remedy for a breach or threatened breach by either Party of any of the provisions
of this Lease. The Parties’ respective rights and obligations under this Lease shall be enforceable by specific performance,
injunction or any other equitable remedy. Neither Landlord nor Tenant shall be liable to the other for any consequential, indirect,
special, exemplary, punitive or similar damages under Paragraphs 11, 16.2 or 16.4 or any other provision of this Lease.

 

22.13.
Enforceability. Each Party represents and warrants that:

 

(a) such
Party was duly formed and is validly existing and in good standing under the Laws of the state of its formation;

 

(b) such
Party has the requisite power and authority under Laws and its governing documents to execute, deliver and perform its obligations
under this Lease;

 

(c) the
individual executing this Lease on behalf of such Party has full power and authority under such Party’s governing documents
to execute and deliver this Lease in the name of, and on behalf of, such Party and to cause such Party to perform its obligations
under this Lease;

 

(d)
this Lease has been duly authorized, executed and delivered by such Party; and

 

(e) this
Lease is the legal, valid and binding obligation of such Party, and is enforceable against such Party in accordance with its terms.

 

22.14. Attorneys’
Fees. If any action, lawsuit, mediation, arbitration or proceeding, including bankruptcy proceeding, is brought (a) to recover
any Rent or other amount due under this Lease because of any Landlord Default or Tenant Default, (b) to enforce or interpret any
provision of this Lease, (c) for recovery of possession of the Premises, or (d) with respect to this Lease or any other issue or
matter relating to this Lease, the Party prevailing in such action shall be entitled to recover from the other Party reasonable
attorneys’ fees and costs (including those incurred in connection with any appeal), the amount of which shall be fixed by
the court and made a part of any judgment rendered. Tenant shall be responsible for all expenses, including, without limitation,
reasonable attorneys’ fees and costs, incurred by Landlord in any case or proceeding involving Tenant or any assignee or
subtenant of Tenant as the debtor under or related to any bankruptcy or insolvency law. Landlord shall be responsible for all expenses,
including, without limitation, reasonable attorneys’ fees and costs, incurred by Tenant in any case or proceeding involving
Landlord as the debtor under or related to any bankruptcy or insolvency law. The foregoing provisions of this Paragraph 22.14
shall survive Lease end.

 

22.15. Merger.
Neither the surrender of this Lease by Tenant nor the termination of this Lease by agreement of the Parties or as a result of a
Tenant Default shall work a merger, and shall, at Landlord’s option, either terminate any subleases of part or all of the
Premises or operate as an assignment to Landlord of any of those subleases. Landlord’s option under this Paragraph 22.15
may be exercised by notice to Tenant and all known subtenants in the Premises.

 

22.16.
Anti-Terrorism.

 

(a)
Each Party represents and warrants to the other that:

 

(i) such
Party is (A) not currently identified on the Specially Designated Nationals and Blocked Persons List maintained by the Office
of Foreign Assets Control, Department of the Treasury (“OFAC”) or on any other similar list
maintained by OFAC pursuant to any authorizing statute, executive order or regulation (collectively, the
“List”), and (B) not a person with whom a citizen of the United States is prohibited to engage in
transactions by any trade embargo, economic sanction or other prohibition of United States law, regulation or Executive Order
of the President of the United States;

 

    -55-

     

    

 

(ii) to
such Party’s actual knowledge, none of the funds of such Party has been derived from any unlawful activity with the result
that the investment in such Party is prohibited by Laws or that this Lease is in violation of Laws; and

 

(iii) such
Party has implemented such procedures as are required by Laws, and will consistently apply those procedures, to ensure the foregoing
representations and warranties remain true at all times.

 

The term “Embargoed
Person” means any person or government subject to trade restrictions under U.S. law, including, without limitation,
the International Emergency Economic Powers Act, 50 U.S.C. §1701 et seq., The Trading with the Enemy Act, 50 U.S.C.S.
Appx. §1 et seq., and any Executive Orders or regulations promulgated under it with the result that the investment
in Tenant is prohibited by law or Tenant is in violation of law.

 

(b)
Each Party agrees:

 

(i) to
comply with all requirements of law applicable to such Party relating to money laundering, anti-terrorism, trade embargos and economic
sanctions, in effect now or after the date of this Lease;

 

(ii) to
notify the other Party promptly in writing if any of the representations, warranties or covenants set forth in this Paragraph
22.16 are no longer true or have been breached or if such Party has a reasonable basis to believe that they may no longer be
true or have been breached; and

 

(iii) not
knowingly to use funds from any “Prohibited Person” (as such term is defined in the September 24, 2001 Executive Order
Blocking Property and Prohibiting Transactions With Persons Who Commit, Threaten to Commit, or Support Terrorism) to make any payment
due under this Lease.

 

(c) Either
Party’s inclusion on the List at any time during the Term shall be a default by such Party under this Lease. Tenant shall
not knowingly permit all or any portion of the Premises to be used or occupied by any person on the List or by any Embargoed Person
(on a permanent, temporary or transient basis).

 

22.17. Entire
Agreement. This Lease (including its attachments) exclusively encompasses the entire agreement of the Parties, and supersedes
all previous negotiations, understandings and agreements between the Parties, whether oral or written, including, without limitation,
any oral discussions, letters of intent and email correspondence. The Parties have not relied on any representation, understanding,
information, discussion, assertion, guarantee, warranty, collateral contract or other assurance (including, without limitation,
one relating to square footage), made by or on behalf of any other Party or any other person whatsoever (including, without limitation,
any real estate broker or agent), that is not set forth in this Lease. The Parties hereby waive all rights and remedies, at law
or in equity, arising or that may arise as the result of a Party’s reliance on any such representation, understanding, information,
discussion, assertion, guarantee, warranty, collateral contract or other assurance.

 

22.18. Construction.
This Lease has been prepared by Landlord and its professional advisors and reviewed by Tenant and its professional advisors.
Landlord, Tenant and their separate advisors believe that this Lease is the product of all their efforts, that it expresses
their agreement, and that it should not be interpreted in favor of either Party or against either Party merely because of
such Party’s efforts in preparing it. The Table of Contents and captions to the Paragraphs of this Lease are for
convenience of reference only, do not define, limit or describe the scope or intent of any provisions of this Lease and shall
not be deemed relevant in resolving questions of construction or interpretation under this Lease. Unless otherwise set forth
in this Lease, all references to Paragraphs are to Paragraphs in this Lease. Exhibits referred to in this Lease and any
addendums, riders and schedules attached to this Lease shall be deemed to be incorporated in this Lease as though a part of
this Lease.

 

    -56-

     

    

 

22.19. Miscellaneous.
Tenant shall not record this Lease or a memorandum or notice of this Lease, and any such recordation by or at the direction of
Tenant shall be shall be void ab initio (from the beginning) and shall be a breach of this Lease. As a publicly traded company,
Tenant may have an obligation to publicly disclose this Lease, and nothing in this Lease shall prohibit Tenant from satisfying
any such disclosure obligation. No amendment to this Lease shall be binding on either Party unless reduced to writing and signed
by both Parties. This Lease shall be governed by and construed and interpreted in accordance with the laws (excluding the choice
of laws rules) of the state of Utah. Venue on any action arising out of this Lease shall be proper only in the state or federal
courts having jurisdiction over the county in which the Property is located. THE PARTIES KNOWINGLY AND VOLUNTARILY WAIVE TRIAL
BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM BROUGHT BY EITHER PARTY AGAINST THE OTHER ON ALL MATTERS ARISING OUT OF THIS
LEASE OR THE USE AND OCCUPANCY OF THE PREMISES OR RELATED IN ANY WAY TO THE PROPERTY OR THE PARTIES’ LANDLORD/TENANT RELATIONSHIP.
Time is of the essence of each provision of this Lease. If there is more than one Tenant named in this Lease (or if more than
one Tenant at any time assumes this Lease), the liability of each such Tenant under this Lease for payment and performance according
to this Lease shall be joint and several. The submission of this Lease to Tenant is not an offer to lease the Premises or an agreement
by Landlord to reserve the Premises for Tenant. Landlord shall not be bound to Tenant until Tenant has duly executed and delivered
duplicate original copies of this Lease to Landlord, and Landlord has duly executed and delivered one of those duplicate original
copies to Tenant. Transmission by email of a signed copy of this Lease, and the retransmission of any signed email, shall be the
same as delivery of an original. The execution of this Lease or any amendment to this Lease may be accomplished by electronic signature
utilizing DocuSign or any other technology, and any electronic signature (meaning any electronic symbol, designation or process),
whether digital or encrypted, used by either Party shall authenticate this Lease and have the same force and effect as a manual
signature.

 

[Remainder of page intentionally left blank;
signatures on following page]

 

    -57-

     

    

 

THE PARTIES have executed
this Lease on the respective dates set forth below, to be effective as of the date first set forth above.

 

	 	LANDLORD:
	 	 
	 	NORTH SLOPE ONE, LLC,
	 	a Utah limited liability company
	 	 
	 	By 	/s/ Andrew Bybee
	 	 	 
	 	Print or Type Name of Signatory:
	 	 
	 	 	Andrew Bybee
	 	 	 
	 	Its	Manager
	 	 	 
	 	Date 	June 10, 2019
	 	 
	 	TENANT:
	 	 
	 	PURPLE INNOVATION, LLC,
	 	a Delaware limited liability company
	 	 
	 	By	/s/ Joseph B. Megibow
	 	 
	 	Print or Type Name of
Signatory:
	 	 
	 	 	Joseph B. Megibow
	 	 
	 	Its	CEO
	 	 	 
	 	Date 	June 10, 2019

 

    -58-

     

    

 

EXHIBIT A

 

to

 

LEASE

 

 

 

PREPARATION OF PREMISES FOR OCCUPANCY

 

THIS
EXHIBIT is attached to, and is a part of, the foregoing Lease (the “Lease”). All words capitalized
in this Exhibit shall have the same meaning given in the Lease. If any conflict exists between the provisions of this Exhibit and
the provisions of the Lease, the provisions of this Exhibit shall control.

 

1.
Initial Improvements.

 

(a)
Preliminary drawings of the floor plans of the Premises are attached as Appendix 1.

 

(b) Landlord
shall cause the Base Building Improvements (the “Base Building Improvements”) described on Appendix
2 to be completed in accordance with the plans and specifications (the “Building Plans”) prepared
by Landlord and Laws. The Base Building Improvements shall be made, and the Building Plans shall be prepared, at Landlord’s
sole cost and expense, and the cost thereof shall not reduce the TI Allowance, except as provided in Paragraph 2 of this
Exhibit and except that any changes, alterations, modifications or upgrades to:

 

(i)
the Base Building Improvements or the Building Plans requested by Tenant and approved by Landlord; or

 

(ii) the
Tenant Improvements or the Tenant Improvement Plans (both defined below) that result in changes, alterations, modifications or
upgrades to the Base Building Improvements or the Building Plans,

 

shall be made at Tenant’s sole cost and
expense, subject to the TI Allowance. Landlord will provide one test fit and one update at no charge to Tenant, using Landlord’s
preferred architect.

 

(c) Landlord
shall cause a space plan (the “Space Plan”) for the Premises to be prepared by Landlord’s architect.
Landlord shall furnish the initial draft of the Space Plan to Tenant for Tenant’s review and approval. Tenant shall within
three (3) business days after receipt either provide comments to such Space Plan or approve the same. If Tenant provides Landlord
with comments to the initial draft of the Space Plan, Landlord shall provide a revised Space Plan to Tenant incorporating Tenant’s
comments within three (3) business days after receipt of Tenant’s comments. Tenant shall within three (3) business days after
receipt then either provide comments to such revised Space Plan or approve such Space Plan. The process described above shall be
repeated, if necessary, until the Space Plan finally has been approved by Tenant. The Space Plan shall be made at Tenant’s
sole cost and expense, subject to the TI Allowance; provided, however, that Landlord shall provide an initial Space
Plan and a second iteration of the Space Plan for Tenant without cost to Tenant.

 

(d)
After the Space Plan finally has been approved by the Parties, Landlord shall also cause the Tenant Improvements (the
“Tenant Improvements”) described on Appendix 2 to be completed in accordance with the plans
and specifications (including the tenant finishes) (the “Tenant Improvement Plans”) approved by the
Parties and Laws. The Tenant Improvements shall be made, and the Tenant Improvement Plans shall be prepared, at
Tenant’s sole cost and expense, subject to the TI Allowance. (The Base Building Improvements and the Tenant
Improvements are referred to in this Exhibit collectively as the “Initial Improvements.”) The
Initial Improvements shall be completed free of any mechanics’ liens, except to the extent of any dispute in connection
therewith, in which case Landlord shall adequately protect the Property from the foreclosure of any such lien.

 

    Exhibit A-1

     

    

 

(e) Landlord
shall cause the Tenant Improvement Plans to be prepared by a registered professional architect and mechanical and electrical engineer(s).
Landlord shall furnish the initial draft of the Tenant Improvement Plans to Tenant for Tenant’s review and approval. Tenant
shall within three (3) business days after receipt either provide comments to such Tenant Improvement Plans or approve the same.
Tenant shall be deemed to have approved such Tenant Improvement Plans if Tenant does not timely provide comments on such Tenant
Improvement Plans. If Tenant provides Landlord with comments to the initial draft of the Tenant Improvement Plans, Landlord shall
provide revised Tenant Improvement Plans to Tenant incorporating Tenant’s comments within three (3) business days after receipt
of Tenant’s comments. Tenant shall within three (3) business days after receipt then either provide comments to such revised
Tenant Improvement Plans or approve such Tenant Improvement Plans. Tenant shall be deemed to have approved such revised Tenant
Improvement Plans if Tenant does not timely provide comments on such Tenant Improvement Plans. The process described above shall
be repeated, if necessary, until the Tenant Improvement Plans have finally been approved by Tenant.

 

(f) All
bids and all costs will be provided to Tenant for approval per an “open book” process. The cost of the Tenant Improvements
shall be calculated at Landlord’s actual cost, with no additional markup or profit to Landlord. Landlord shall provide Tenant
with reasonable input into the bidding process (including bid review) so long as Tenant’s actions do not delay such process
or the completion of the Initial Improvements; provided, however, that Landlord reserves the sole right and discretion,
acting reasonably, to make all final decisions regarding selection of contractors, subcontractors and material suppliers, unless
(except for all design/build subcontractors, that is, fire/life safety, mechanical, electrical and plumbing subcontractors, which
shall not be subject to the following limitation) Tenant, acting reasonably, objects within three (3) business days after the acceptance
of any bid of any subcontractor or material supplier to such bid as being an above-market bid (which objection shall be accompanied
by a statement of the correct amount of a market bid and reasonable supporting evidence for such statement, such as, for example,
a market bid from another reputable subcontractor or material supplier), in which case Landlord shall either cause such subcontractor
or material supplier to reduce its bid to a market bid, or designate to Tenant another subcontractor or material supplier that
provides a market bid. Landlord shall negotiate with its architects, contractors and suppliers to ensure that the design and construction
of the Tenant Improvements are completed using high quality materials and workmanship, with such materials and workmanship being
completed at fair market/industry standard costs. Landlord shall use its best efforts to cause the final bids to be competitive
for tenant improvements to Comparable Buildings.

 

(g) Within
three (3) business days following the award of all bids for the Tenant Improvements, Landlord shall prepare or caused to be prepared
on an open-book basis a construction budget for the Tenant Improvements, which shall reflect the costs set forth in all of such
bids and shall be submitted to Tenant for Tenant’s approval. Tenant shall have three (3) business days following receipt
of such budget to approve or request clarifications to the same and/or to perform value engineering and make changes to the Tenant
Improvement Plans. Tenant shall be deemed to have approved such budget if Tenant does not timely provide comments on such budget.
If Tenant provides Landlord with comments to the initial draft of such budget, Landlord shall provide a revised construction budget
to Tenant incorporating Tenant’s comments within three (3) business days after receipt of Tenant’s comments. Tenant
shall within three (3) business days after receipt then either provide comments to such revised budget or approve such budget.
Tenant shall be deemed to have approved such revised budget if Tenant does not timely provide comments on such budget. The process
described above shall be repeated, if necessary, until such budget finally has been approved by Tenant. On Tenant’s approval
of the budget, Landlord shall submit to Tenant for Tenant’s signature a “Notice to Proceed with Construction”
agreement which shall itemize all costs associated with the Tenant Improvements, and include Tenant’s agreement to pay for
any such improvement costs in excess of the TI Allowance. Tenant shall execute the Notice to Proceed with Construction within three
(3) business days after Tenant’s receipt of the same and prior to construction.

 

    Exhibit A-2

     

    

 

(h) Landlord
shall provide project management services in connection with the construction of the Initial Improvements and the Change Orders
(defined below). Such project management services shall be performed at Tenant’s sole cost and expense, subject to the TI
Allowance, for a fee of two percent (2%) of all costs related to the preparation of the Tenant Improvement Plans and the construction
of the Tenant Improvements and the Change Orders. Except for the fee described in the immediately preceding sentence, and for the
general conditions, overhead and profit of the general contractor (which may include Landlord acting as the general contractor)
(which fee, together with the general conditions, overhead and profit of the general contractor, will not exceed a total of five
percent (5%) of all costs related to the preparation of the Tenant Improvement Plans and the construction of the Tenant Improvements
and the Change Orders), no other administrative or supervisory fee shall be payable by Tenant in connection with the Tenant Improvements
or Change Orders. Tenant may, at Tenant’s discretion and sole cost and expense, engage a representative to oversee construction
activities on Tenant’s behalf. Said representative shall coordinate its efforts with Landlord’s project manager and/or
contractor, shall have full access to all information and documentation with respect to the Tenant Improvements and may be engaged
throughout the design and construction process of the Tenant Improvements.

 

2. Change
Orders. If, prior to the Commencement Date and after the Tenant Improvement Plans and the construction budget have finally
been approved by Tenant, Tenant requires improvements or changes (individually or collectively, the “Change Orders”)
to the Premises in addition to, revision of, or substitution for, the Tenant Improvements, Tenant shall deliver to Landlord for
its approval plans and specifications for such Change Orders. Within three (3) business days after such delivery by Tenant, Landlord
shall either approve or disapprove such Change Orders, and if Landlord disapproves such Change Orders, Landlord shall advise Tenant
of the revisions required. In addition, if specifically requested to do so by Tenant in a request accompanying the plans and specifications
for such Change Orders, Landlord shall deliver to Tenant, concurrently with Landlord’s approval or disapproval, Landlord’s
good faith estimate of any Tenant Delay that will result from the contractor’s performance of such Change Orders. Tenant
shall revise and redeliver the plans and specifications to Landlord within three (3) business days after Landlord’s advice
of its disapproval of a proposed Change Order or Tenant shall be deemed to have abandoned its request for such Change Orders. Tenant
shall pay the reasonable, out-of-pocket costs for all preparations and revisions of plans and specifications for, and the construction
of, all Change Orders, subject to the TI Allowance.

 

3.
TI Allowance.

 

(a) Landlord
shall contribute an amount of $52.00 per usable square foot of the Premises ($1,893,372.00 based on 36,411 usable square feet)
(the “TI Allowance”), the total amount of which shall be subject to adjustment as set forth in the definition
of “Premises” in Paragraph 1 of the Lease, toward the costs incurred for the Tenant Improvements and Change
Orders, including, without limitation, painting, carpeting, tile, wall covering, light fixtures, plans, permits, insurance, architectural
and engineering fees, signage, data cabling and card access systems (but expressly excluding Tenant’s Property not expressly
set forth in the foregoing list); provided, however, that if all or any portion of the TI Allowance is not used on
or before the date that is one (1) year after the Commencement Date, the TI Allowance or such portion that is not used shall be
lost and shall no longer be available to Tenant. In calculating the cost of Tenant Improvements and Change Orders, Landlord shall
give Tenant the benefit of any cash, trade and quantity discounts actually received by Landlord.

 

(b)
Except as expressly provided in this Paragraph 3:

 

(i) Landlord
has no obligation to pay for the cost of any Tenant Improvements or Change Orders in excess of the TI Allowance; and

 

    Exhibit A-3

     

    

 

(ii) if
the cost of the Tenant Improvements and Change Orders exceeds the TI Allowance, Tenant shall pay such overage to Landlord within
ten (10) business days after the receipt of an invoice therefor, accompanied by such detail as may reasonably be requested by Tenant,
which invoice may be delivered prior to the commencement of construction.

 

4. Commencement
Date Delay. The Commencement Date shall be delayed as set forth in Paragraph 1 of the Lease, except, as set forth in
said Paragraph 1, to the extent that the delay is actually caused solely by any one or more of the following (each,
a “Tenant Delay”):

 

(a) Tenant’s
request for Change Orders (whether or not such Change Orders are actually performed) and the contractor’s performance of
any approved Change Orders, except to the extent that the delay exceeds any estimated delay set forth in any Landlord delay estimate
for the Change Order concerned;

 

(b) Tenant’s
request for materials, finishes or installations requiring unusually long lead times, provided that Landlord gives notice to Tenant
of such lead times at the time of Tenant’s request or as soon thereafter as is reasonably practicable;

 

(c) Tenant’s
delay in reviewing, revising or approving plans and specifications beyond the periods set forth in this Exhibit;

 

(d) Tenant’s
delay in providing information critical to the normal progression of the Tenant Improvements (Tenant shall provide such information
as soon as reasonably practicable, but in no event longer than three

(3) business days after receipt of such request for
information from Landlord);

 

(e) Tenant’s
delay in making payments to Landlord for costs of the Tenant Improvements and/or Change Orders in excess of the TI Allowance; or

 

(f) any
other act or omission by Tenant or its agents or contractors or persons employed by any of such persons that actually causes a
delay of the Commencement Date.

 

If Substantial Completion
is delayed by reason of Tenant Delay, then Landlord shall cause Landlord’s architect to certify the date on which Substantial
Completion would have occurred but for such Tenant Delay, which date shall be the Commencement Date for all purposes
of the Lease; provided, however, that if Tenant objects to the decision of Landlord’s architect by giving notice
to Landlord within three (3) business days after receipt of such certification, the dispute shall be resolved by an independent
architect mutually selected by the Parties, acting reasonably, the cost of which architect shall be shared equally by the Parties.
Landlord shall use its best efforts to provide Tenant with notice of any Tenant Delay as soon as reasonably practicable.

 

5. Access
by Tenant Prior to Commencement Date. Landlord shall permit Tenant and its employees, agents and contractors, at Tenant’s
sole cost and expense, to enter the Premises during Building Hours during the two (2)-week period prior to the Commencement Date
to prepare the Premises for Tenant’s use and occupancy, including the installation of Tenant’s Property. Any such permission
shall constitute a license only, conditioned on Tenant’s:

 

(a) working
in harmony with Landlord, Landlord’s employees, agents and contractors and other tenants and occupants of the Building, and
not interfering with, delaying or otherwise adversely affecting Landlord’s Work;

    Exhibit A-4

     

    

 

(b) obtaining
in advance Landlord’s approval of the contractors proposed to be used by Tenant and, if requested by Landlord, depositing
with Landlord in advance of any work the contractor’s affidavit for the proposed work and the waivers of lien from the contractor
and all subcontractors and suppliers of materials; and

 

(c) furnishing
Landlord with such insurance as Landlord may reasonably require against liabilities that may arise out of such entry.

 

Any such activities shall be governed by Paragraph
9.2 and all other terms of the Lease.

 

6. Parties’
Representatives. Tenant shall designate an individual to act as Tenant’s representative with respect to all approvals,
directions and authorizations pursuant to this Exhibit. Landlord shall designate an individual to act as Landlord’s representative
with respect to all approvals, directions and authorizations pursuant to this Exhibit.

 

    Exhibit A-5

     

    

 

Appendix 1

 

Floor Plans

 

(See attached)

 

 

    Exhibit A-6

     

    

 

Appendix 2

 

Base Building Improvements and Tenant Improvements

 

Base Building
Improvements

(to be provided at Landlord’s sole
cost and expense)

 

General Building Information

 

		1.	Code: 2012 International Building Code

 

		2.	Jurisdiction: Lehi City and State of Utah

 

		3.	Type of Construction: Type IIA, Occupancy Classification
B

 

		4.	Building Height: 5 Stories + Mechanical Penthouse

 

		5.	Fire Sprinklers: Wet Fire Sprinkler system throughout

 

		6.	Structural Design: Reinforced concrete walls for the bathroom
and elevators cores, wide flange structural steel columns and beams, and lightweight composite concrete floor over metal decking.

 

		7.	Floor Live Loads:

	 	a)	Office and partitions:	50 PSF + 20 PSF
	 	b)	Lobbies and main floor:	100 PSF
	 	c)	Corridors above main floor:	80 PSF
	 	d)	Mechanical rooms:	125 PSF
	 	e)	Concentrated Loads - All Areas:	2000 PSF

 

		8.	Floor to Floor heights: 13’-10” (structure)

 

		9.	Ceiling heights:

		a)	Lobbies and corridors 9’-6” to 11’
(finished)

		b)	Tenant Areas 9’ to 9’-6” ceilings
finished

 

		10.	Elevators:

Three high speed, high efficient Otis Gen2 traction
elevators servicing all floors finished with granite floors, stainless steel doors, granite & wood panel wall finishes and
9’ ceiling heights.

 

    Exhibit A-7

     

    

 

		11.	Two exit steel stairways with concrete pans from all floors
– painted and finished.

 

		12.	Heating, Ventilation and Air Conditioning (HVAC):

		a)	Ventilation and cooling is provided by a floor-by-floor
Variable Air Volume (VAV) system served by one (1) roof-mounted, air-cooled liquid chiller of 350 tons nominal capacity. Chilled
water is circulated through a closed loop vertical plumbing riser to air handlers located in the equipment room on each floor.
Supply and return air ducts are extended from the air handler into the lease area and looped around each floor to supply conditioned
air to the VAV terminal boxes. VAV terminal boxes are installed on each floor complete with heating coils, piping and control
valves—approximately one VAV terminal box per 1,200 square feet of usable office space. All ductwork and piping are installed
“high and tight” against the structural members to allow for lighting and data/communication cabling as part of the
Tenant Improvements.

		b)	Air conditioning equipment capacity is sized using
the following load assumptions: Occupancy load: Average of one person per 240 square feet of usable office space.

		c)	The initial warm shell improvements done during the
core and shell, including installation of VAV boxes, heating coils, piping, control valves, and medium pressure duct; along with
completion of the HVAC finish, including any new VAV boxes, low pressure ductwork, dampers, grills, diffusers, temperature controls,
testing and balancing and standalone air conditioning for server rooms are at Tenant’s sole cost and expense, to the extent
that such costs (together with any other all costs payable by Tenant) exceed the TI Allowance.

		d)	Heating: One (1) natural gas-fired boiler of 2 million
BTU’s, located in the mechanical penthouse on the roof, and is providing hot water to all VAV terminal boxes through a vertical
plumbing riser in the building core with plumbing loops on each floor.

		e)	Complete HVAC systems servicing all common areas of
the building (including, without limitation, main 1st floor lobby, elevator lobbies, and restrooms) is provided as
part of the Base Building Improvements.

 

		13.	Domestic Water:

Cold and warm water is provided
to all restrooms in the core of the building via 2 stand-alone, gas-fired hot water heaters in the penthouse. A circulation pump
will continuously circulate warm water from the boiler through a vertical plumbing riser in the core of the building. Cold domestic
water is stubbed out into lease space on each floor for future tenant use. The hot water side is serviced with a water softener
located in the penthouse.

 

		14.	Fire Protection System.

A fire riser is constructed
to meet applicable national and local Building code requirements. The fire protection water supply enters the Building underground
at the fire control room on the main floor near the exterior of the Building. Wet standpipes rise vertically through the stairwells.
Branch lines complete with sprinkler heads are installed in the building core. A main branch line (defined as 2-1⁄2”
in diameter or larger) is extended from the core into the tenant lease areas on each floor in two directions as part of the Base
Building Improvements. The main branch line extended into tenant lease areas along with secondary branch lines (defined as 2”
in diameter or less) and all sprinkler head installation are at Tenant’s sole cost and expense, to the extent that such costs
(together with all other costs payable by Tenant) exceed the TI Allowance.

 

		15.	Electrical Systems:

Electrical service is installed to meet applicable
national and local building codes.

		a)	Power to Panel Electrical service is provided from
the electrical utilities service entry point to the switchboard and panels in the equipment room located on each floor.

    Exhibit A-8

     

    

 

		·	Lighting load: Average lighting load is .60 watts per
one square foot for all areas.

		·	Office equipment load: Average of one personal computer
(CPU and monitor) per 240 square feet of usable office space.

		b)	Fire alarm system is provided to meet applicable building
codes in the core areas of the Building. Systems are designed to the necessary capacity to integrate future horns and strobes
on Tenant’s floors. Horns, strobes, pull stations and cabinets in the lease areas are at Tenant’s sole cost and expense,
to the extent that such costs (together with all other costs payable by Tenant) exceed the TI Allowance.

		c)	Communication conduit and interduct is provided from
the elevator core to Thanksgiving Way and to Ashton Boulevard for Qwest copper lines and fiber lines as well as conduits for other
communication providers. Conduit has also been extended between buildings for future communication connections in Thanksgiving
Park. Tenant must have arrangements made with a communication provider in the park for communication services no later than 75
days prior to occupancy.

		d)	Emergency back-up generator is provided for life safety
in the building core and shell. Landlord has provided a 650KW generator as part of this package and is sized for additional tenant
use in their leased areas and is available to each tenant for an additional cost.

 

		16.	After-Hours Usage

Advanced Control System
(ACS), is an after-hours system, and is installed to monitor after-hours usage for the tenants. ACS is a PC based, tenant override,
and automatic billing system. ACS provides tenants with direct access for implementation of after-hours requests for HVAC and/or
lighting usage via the internet.

 

		17.	Access Control System

An after-hour exterior door
access control system is installed as part of the Base Building Improvements. The system includes electro-magnetic locks installed
at the head of all exterior doors and is connected to a server in the main floor electrical room. Card readers are installed at
primary entrances to the Building. Scheduling and monitoring of after-hour usage is controlled by a computer in Landlord’s
office. The system is expandable. The incremental cost for additional expansion control modules and/or cards and readers for Tenant
use is at Tenant’s sole cost and expense, to the extent that such costs exceed the TI Allowance.

 

		18.	Surveillance System:

Landlord has an IP based
video surveillance system that monitors all exterior building entrances and parking lots. Surveillance cameras are mounted on the
roof, in the main floor lobby, and in the main floor exit corridors. All cameras are monitored and controlled on a computer in
Landlord’s office.

 

		19.	Parking:

A minimum of 90% of all parking
stalls are sized 9’ x’18’. Handicap accessible parking stalls are provided according to all applicable laws along
with designated parking stalls for high fuel-efficient vehicles and secure bicycle storage.

 

    Exhibit A-9

     

    

 

Base Building Improvement
Standard Finishes

 

Base Building Improvements
are constructed in accordance with applicable national and local building and life-safety code requirements including stairwells,
elevators, restrooms, equipment rooms, mechanical systems, fire protection systems and electrical systems on each floor, finished
per the following Building standards:

 

		·	Exterior Building Finishes: Combination of Terra-Neo, EFIS,
GFRC, reflective glass and glass curtain walls, aluminum frames & entrances.

		·	Exterior common areas of hardscape and landscape completed
per approved site plan including lighted walkways to building entrances, up lighting on the building exterior and lighted parking
areas.

 

Interior Common Areas

 

		·	1st floor entrance and elevator lobby: Floors
are granite tile; walls are a combination of glass windows, granite wainscot and wood paneling; lighting is a combination of indirect
recessed fluorescent light fixtures and wall sconces.

		·	2nd, 3rd, 4th and 5th
level elevator lobbies: Granite floor tile; granite base; granite borders around the elevators; painted sheetrock walls;
lighting is a combination of indirect recessed fluorescent lights.

		·	Building Directory: An electronic touch screen Building
directory is provided in the elevator lobby on the first floor.

		·	Postal Boxes: A bank of Post Office Boxes are provided
for each tenant and are located on the main floor in the exit corridor behind the restroom area.

		·	Restrooms: Floors are granite tile, walls are a granite
wainscot, walls (above the wainscot) and ceilings are painted sheetrock, recessed and surface mounted lighting and wall sconces
are provided. Countertops are of natural granite with stainless steel sinks. Ceiling mounted stainless steel toilet partitions
in both the men’s and women’s restrooms. Motion sensor faucets and paper towel dispensers. The men’s’
restrooms have wall mounted fixtures with pressurized flush values with motion sensor water closets along with waterless urinals
to conserve water. The women’s restrooms have dual flush valves in each water closet to conserve water. Floors 2-5 will
include a men’s restroom containing a minimum of five bathroom stalls and two urinals; floor 1 will include four bathroom
stalls and two urinals.

		·	2 Drinking fountains per floor located just outside the
restrooms.

		·	Equipment rooms: Concrete walls, sealed concrete floors;
exposed structure ceilings; fluorescent strip lighting hung from structure above.

		·	Stairwells: Concrete and steel stairs and landings, with
painted concrete walls, sealed concrete floors and painted steel handrails. Lighting for emergency egress is included.

		·	Elevators: Combination of wood and granite panels on the
walls; granite flooring; standard ceiling with recessed lighting metal trim and accessories.

		·	Life-safety exit and egress lighting with alarms and horns
as required by code.

		·	Building signage including stairwells, exiting, and elevator
instructions as per code.

 

No-Smoking

Tenants, employees, or visitors
may not smoke in the building or within 25 feet of any door or operable window. A designated smoking area has been provided
on the outside corner of the building with a smoker’s pole for proper disposal of cigarette butts.

 

Lease Areas

All improvements,
except as provided above and specifically noted elsewhere, within the lease areas are excluded from the Base Building
Improvements and are at Tenant’s sole cost and expense, to the extent that such costs (together with all other costs
payable by Tenant) exceed the TI Allowance, including but not limited to: interior partitions; sheetrock on perimeter walls;
sheetrock column wraps; doors; hardware; interior sidelights; interior glass walls; ceilings; painting; floor coverings;
cabinetry; millwork; VAV boxes: HVAC finish; plumbing; electrical service from the panel; phone/data/communication service
from the first floor point of demarcation; wall finishes; lighting; building permits and project management services as
described.

 

    Exhibit A-10

     

    

 

Tenant Improvements

(to be provided at Tenant’s sole cost
and expense, subject to the TI Allowance)

 

Structure and Shell

		·	Any structural support required for Tenant equipment

		·	Any structural support required for roof-mounted Tenant
equipment

 

HVAC and Plumbing

		·	Building standard HVAC, including VAV boxes, medium
and low-pressure ductwork, diffusers, sensors and controls.

		·	Independent HVAC/cooling systems for computer rooms,
server rooms, etc.

		·	Plumbing and fixtures for kitchens, break rooms, additional
restrooms, drinking fountains, etc.

 

Electrical and Fire Sprinkler System

		·	Fire sprinkler drops and finish sprinkler heads

		·	Building standard light fixtures

		·	Illuminated exit lights in Tenant corridors and space

		·	Tenant electrical panels, electrical wiring from panels
to equipment, outlets, furniture, cubicles, FF&E, etc.

		·	Building standard switches and power outlets

		·	Building standard voice and data boxes

 

Finishes and Miscellaneous

		·	Building standard acoustical ceilings

		·	Building standard sheetrock ceilings

		·	Building standard paints, wall coverings, etc.

		·	Building standard doors

		·	Interior walls (framing, insulation, sheetrock, finishes,
etc.)

		·	Additional thermal insulation (exterior walls), as
requested by Tenant

		·	Additional sound insulation (interior walls), as requested
by Tenant

		·	Tenant lobby and corridor finishes

		·	Floor coverings (carpet, ceramic tile, VCT tile, etc.)
including base

		·	Cabinetry (break room, kitchen, offices, copy centers,
etc.)

		·	All other finishes and improvements not included in
Base Building Improvements

 

 

    Exhibit A-11

     

    

 

Tenant Property (to be
provided at Tenant’s sole cost and expense)

 

Miscellaneous

		·	Tenant signage/logo

		·	Window blinds

		·	Voice and data cabling

		·	Tenant furniture, fixtures and equipment

		·	All Tenant personal property

 

    Exhibit A-12

     

    

 

EXHIBIT B

 

to

 

LEASE

 

 

 

RULES

 

The rules
set forth in this Exhibit are a part of the foregoing Lease (the “Lease”). Whenever the term “Tenant”
is used in these rules, such term shall be deemed to include Tenant and Tenant’s Occupants. The following rules may from
time to time be modified by Landlord in the manner set forth in the Lease. The terms used in this Exhibit shall have the same meaning
as set forth in the Lease. If any provision of these rules conflicts with any provision of the Lease, the provision of the Lease
shall control.

 

1. Obstruction.
Any sidewalks, entries, exits, passages, corridors, halls, lobbies, stairways, elevators or other similar Common Areas shall not
be obstructed by Tenant or used for any purpose other than ingress and egress to and from the Premises. Tenant shall not place
any item in any of such locations, whether or not such item constitutes an obstruction, without the prior consent of Landlord.
Landlord may remove any obstruction or any such item without notice to Tenant and at the sole cost and expense of Tenant. Any sidewalks,
entries, exits, passages, corridors, halls, lobbies, stairways, elevators or other Common Areas are not for the public, and Landlord
shall in all cases retain the right to control and prevent access to them by all individuals whose presence, in the reasonable
judgment of Landlord, would be prejudicial to the safety, character, reputation or interests of the Property or Landlord’s
tenants. Tenant shall not go on the roof of the Building, except as may otherwise be expressly provided in the Lease.

 

2. Deliveries.
All deliveries and pickups of supplies, materials, garbage and refuse to or from the Premises shall be made only through such access
as may reasonably be designated by Landlord for deliveries and only during normal weekday business hours. Tenant shall not obstruct
or permit the obstruction of such access. Tenant shall be liable for the acts and omissions of any persons making such deliveries
or pickups, in accordance with and subject to Paragraph 11.1 of the Lease.

 

3. Moving.
Furniture and equipment shall be moved in and out of the Building only through such access as may reasonably be designated by Landlord
for deliveries and then only during such hours and in such manner as may reasonably be prescribed by Landlord, but Landlord shall
not impose any additional or special charge in connection therewith. If Tenant’s movers damage any part of the Improvements,
Tenant shall pay to Landlord within thirty (30) days after demand the amount required to repair such damage, and Landlord shall
thereafter repair such damage.

 

4. Heavy
Articles. No safe or article, the weight of which may, in the reasonable opinion of Landlord, constitute a hazard of damage
to the Building, shall be moved into the Premises. Other safes and heavy articles shall be moved into, from or about the Building
only during such hours and in such manner as shall reasonably be prescribed by Landlord, and Landlord may reasonably designate
the location of such safes and articles.

 

    Exhibit B-1

     

    

 

5. Building Security.
On business days and on other days between the hours of 6:00 p.m. that evening and 8:00 a.m. the following day, access to the
Building, the halls, corridors, elevators or stairways in the Building or to the Premises may be refused unless the individual
seeking access is known to the individual or employee of the Building in charge or has a pass and is properly identified, but
will not be refused if the individual seeking access is known to the individual or employee of the Building in charge or has a
pass and is properly identified. In the event of an invasion, mob, riot, public excitement or other commotion, Landlord reserves
the right to prevent access to the Building during the continuance of the same by closing the doors of the Building or any other
reasonable method, for the safety of the tenants and protection of the Building and property in the Building. Landlord may from
time to time adopt appropriate systems and procedures for the security or safety of the Building (including, without limitation,
the installation of security cameras, scanning devices and other security technology in the Common Areas), provided that such
systems and procedures shall not unreasonably disturb Tenant’s business. Tenant shall be entitled to receive a number of
key cards (digital or traditional) for after-hours access to the Building equal to Tenant’s Parking Stall Allocation for
Landlord’s standard fee, provided that Tenant first has paid to Landlord in full any amounts due under Exhibit A
attached to the Lease. Additional cards and replacement cards for any key cards that are lost or stolen may be issued by Landlord
for a handling fee to be reasonably determined by Landlord.

 

6. Pass
Key. The janitor of the Building may at all times keep a pass key to the Premises, and, subject to Paragraph 9.3 of
the Lease, shall be allowed reasonable admittance to the Premises (excluding Tenant’s vaults, safes and similar areas designated
by Tenant in advance); provided, that in any entry of the Premises, such janitor shall use its best efforts to minimize
any interference with, or disturbance of, Tenant and the operation of Tenant’s business in the Premises.

 

7. Locks,
Access Cards and Keys. No additional lock or locks shall be placed by Tenant on any door in the Building and no existing lock
shall be changed unless consent of Landlord shall first have been obtained, except for any card access system being installed as
part of the initial improvements to the Premises made in accordance with Exhibit A to the Lease. At Lease end, Tenant shall
promptly return to Landlord all access cards and keys to offices and toilet rooms and provide Landlord with all combinations and
keys for any locks, safes, cabinets and vaults remaining in the Premises. Tenant shall keep the doors of the Premises closed and
securely locked when Tenant is not at the Premises. Subject to the provisions of the Lease, including, without limitation, Paragraphs
9.2 and 9.3, Tenant may, at Tenant’s sole cost and expense, install its own card-reader system for the Premises.

 

8. Use
of Water Fixtures. Toilets and other water fixtures shall not be used for any purpose other than that for which the same are
intended. No foreign substances of any kind shall be placed in them, and any damage resulting to the same from use on the part
of Tenant shall be paid for by Tenant. No individuals shall waste water by tying back or wedging the faucets or in any other manner.
On leaving the Premises, Tenant shall shut off all water faucets located within the Premises. Tenant shall use all public restrooms
in the Building in a reasonable and typical manner consistent with Comparable Buildings.

 

9. No
Animals; Excessive Noise. No animals shall be allowed in the Building, other than service animals for disabled persons. Neither
Tenant nor Tenant’s Occupants shall disturb the occupants of the Building or adjoining buildings or space by using any electronic
equipment or musical instrument or making loud or improper noises.

 

10. Bicycles.
Bicycles and other vehicles shall not be permitted anywhere inside or on the sidewalks outside of the Building, except in those
areas designated by Landlord for bicycle parking.

 

11. Trash.
Tenant shall not allow anything to be placed on the outside of the Building, nor shall anything be thrown by Tenant out of the
windows or doors, or down the corridors or ventilating ducts or shafts, of the Building. All trash and refuse shall be placed in
receptacles provided by Landlord for the Building or by Tenant for the Premises.

 

12. Exterior
Windows, Walls and Doors. No window shades, blinds, curtains, shutters, screens or draperies shall be attached or detached
by Tenant and no awnings shall be placed over the windows without Landlord’s prior consent.

 

    Exhibit B-2

     

    

 

13. Hazardous
Operations and Items. Tenant shall not install or operate any steam or gas engine or boiler, or carry on any mechanical
business in the Premises without Landlord’s prior consent. (The phrase “mechanical business” does not
include typical office use of computers, printers, copiers, fax machines and other similar office equipment.) Tenant shall
not use or keep in the Premises or the Building any kerosene, gasoline or other inflammable or combustible fluid or material,
or, without Landlord’s prior consent, use any HVAC other than that supplied by Landlord; provided,
however, that the foregoing shall not prohibit the storage, use or disposal of cleaning materials, ink, toner and
other typical office supplies that are stored in reasonable quantities and are transported, stored, used and disposed of in
accordance with Laws. Explosives or other articles deemed extra hazardous shall not be brought into the Building.

 

14. Hours
for Repairs, Maintenance and Alteration. Any repairs, maintenance and alterations required or permitted to be done by Tenant
under the Lease shall be done only during the normal weekday business hours unless Landlord shall have first consented to such
work being done at other times; provided, however, that Tenant may proceed with after-hours emergency repairs to
Tenant’s property without the prior consent of Landlord if Tenant has a bona fide emergency, and despite its
best efforts, Tenant has been unable to communicate with Landlord in advance, so long as Tenant promptly delivers to Landlord a
description, in reasonable detail, of the repairs made. If Tenant desires to have any repairs or maintenance required to be done
by Landlord under the Lease to be done by Landlord’s employees on Saturdays, Sundays, holidays or weekdays outside of normal
weekday business hours, Tenant shall pay the extra cost for such labor, unless such work, if done during ordinary business hours,
will impede Tenant’s ability to operate Tenant’s business in a reasonable manner, in which case the cost of such labor
shall be included in Operating Expenses, subject to the provisions of the Lease.

 

15. No
Defacing of Premises. Except as permitted by Landlord by prior consent or as otherwise expressly permitted by the terms of
the Lease, Tenant shall not paint, mark on, place signs on, cut, drill into, drive nails or screws into, or in any way deface the
walls, ceilings, partitions or floors of the Premises or of the Building, with the exception of hanging artwork and LCD screens,
whiteboards and internal marketing materials customarily utilized by Tenant in the normal course of Tenant’s business operations
in a normal and reasonable manner (but excluding any construction), so long as prior to Lease end the same are removed and all
holes and other damage caused thereby are repaired in accordance with Paragraph 17.1 of the Lease. Pictures or diplomas
shall be hung on tacks or small nails and, notwithstanding the foregoing, may be hung without Landlord’s prior consent; Tenant
shall not use adhesive hooks for such purposes. Tenant shall not be obligated to repair any holes caused by such tacks or small
nails.

 

16. Chair
Pads. Tenant is advised to install and maintain under all caster chairs a chair pad, or to take other reasonable steps, to
protect the carpeting. If Tenant fails to comply with the preceding sentence, Tenant shall be responsible for any wear and tear
of the carpet that would not have occurred had Tenant so complied.

 

17. Solicitation;
Food and Beverages. Landlord reserves the right to restrict, control or prohibit canvassing, soliciting and peddling
within the Building. Tenant shall not grant any concessions, licenses or permission for the sale or taking of orders for food
or services or merchandise in the Premises, install or permit the installation or use of any machine or equipment for
dispensing food or beverage in the Building, nor permit the preparation, serving, distribution or delivery of food or
beverages in the Premises, without the prior approval of Landlord and only in compliance with arrangements prescribed by
Landlord. Only individuals approved by Landlord shall be permitted to serve, distribute or deliver food and beverage within
the Building outside the Premises or to use the public areas of the Building for that purpose. No cooking shall be done or
permitted by Tenant on the Premises, except in areas of the Premises that are specially constructed for cooking as
specifically provided in working drawing approved by Landlord, provided that such use is in accordance with Laws.
Notwithstanding anything in this Paragraph 17 to the contrary, (a) microwave ovens and other Underwriters
Laboratory-approved equipment may be used in the Premises for heating food and brewing coffee, tea and similar beverages for
employees and visitors, and (b) Tenant may, at Tenant’s sole cost and expense, install or have installed in the
Premises vending machines for the use of Tenant’s Occupants, and have food and beverage delivered to and served in the
Premises for Tenant’s Occupants. Notwithstanding Paragraph 5 of these Rules, Tenant’s Occupants may
accompany delivery personnel to the Premises to permit such food and beverage deliveries or may accept food and beverage
delivery at the security desk if the Building security personnel are unwilling to permit such delivery personnel to go to the
Premises.

 

    Exhibit B-3

     

    

 

18. Directory.
Any bulletin board, directory or monument sign for Building tenants shall be provided exclusively for the display of the name and
location of Building tenants only and Landlord reserves the right to exclude any other names. Landlord reserves the right to review
and approve all signage and directory listings. Tenant shall pay Landlord’s reasonable charges for changing any directory
listing at Tenant’s request.

 

19. Building
Name. Landlord may, without notice or liability to Tenant, name the Building and change the name, number or designation by
which the Building is commonly known, provided that such name will not lessen the first- class status of the Building. If Landlord
changes the address of the Building and such change necessitates a change in Tenant’s stationery or business cards, Landlord
shall reimburse Tenant for Tenant’s out-of-pocket costs for a one-month’s supply of replacement stationery and business
cards showing the new address. Tenant shall not use the name of the Building for any purpose other than the address of the Building.

 

20. Expulsion.
Landlord reserves the right to exclude or expel from the Building any individual who, in the reasonable judgment of Landlord, is
intoxicated or under the influence of liquor or drugs, or who is engaged in any act in violation of any of the rules and regulations
of the Building that, in the judgment of Landlord, creates a safety or security risk to the Building or its occupants or materially
interferes with the use and occupancy of the Building by its occupants.

 

21. Public
Areas. Subject to the terms and conditions of the Lease, Landlord may control and operate the public portions of the Building,
and the public facilities and HVAC, as well as facilities furnished for the common use of the tenants, in such manner as Landlord
reasonably deems best for the benefit of the tenants, consistent with Comparable Buildings, provided that such control and operation
shall not unreasonably interfere with Tenant’s access to, or use of, the Premises.

 

22. Wireless
Internet. If Tenant’s wireless internet service causes interference with the wireless internet of other tenants in the
Building, Tenant shall promptly eliminate such interference. If any other tenant’s or occupant’s wireless internet
service causes interference with Tenant’s wireless internet service, Landlord shall use its best efforts (without an obligation
to file a lawsuit) to cause such interference to cease as soon as possible after Landlord’s receipt of notice from Tenant
of such interference.

 

    Exhibit B-4

     

    

 

EXHIBIT C

 

to
LEASE

 

 

 

SUBLEASE CONSENT AGREEMENT

 

(See attached)

 

    Exhibit C-1

     

    

 

SUBLEASE CONSENT AGREEMENT

 

THIS AGREEMENT
(this “Agreement”) is entered into as of the            day
of          , 20       , among the following:

 

(i)                          ,
a                          (“Landlord”),
whose address is                          ,
with a required copy for notice purposes via email to Victor A. Taylor, Esq., Durham Jones & Pinegar,
P.C., 111 South Main Street, Suite 2400, Salt Lake City, Utah 84111, Email: vtaylor@djplaw.com;

 

(ii)                          ,
a                          (“Tenant”),
whose address is                          ;
and

 

(iii)                          ,
a                          (“Subtenant”),
whose address is                          .

 

(Landlord, Tenant and Subtenant are referred to
in this Agreement collectively as the “Parties,” and individually as a “Party.”)

 

FOR GOOD AND VALUABLE CONSIDERATION,
the receipt and sufficiency of which are acknowledged, the Parties agree as follows:

 

1.
Definitions. As used in this Agreement, each of the following terms shall have the indicated meaning:

 

“Lease”
means the
[                 ], dated                           ,
[as amended by ,] entered into between Landlord or its predecessor in interest, as landlord, and Tenant or its predecessor in
interest, as tenant, a copy of which is attached as Exhibit A.

 

“Premises” means the premises
covered by the Lease.

 

“Sublease”
means the [Sublease], dated                   , entered into between Tenant, as sublandlord, and Subtenant, as subtenant, covering the
Subleased Premises, a copy of which is attached as Exhibit B.

 

“Subleased
Premises” means [a portion of] Suite[s]____ on the              floor[s]
of the office building] [                          ]
located at                          ,
consisting of approximately                          square
feet and shown on the attached Exhibit C.

 

2.
Consent to Sublease; Representations and Warranties.

 

2.1. Consent
to Sublease. Landlord consents to the subleasing by Tenant to Subtenant of the Subleased Premises; provided, however,
that:

 

(a)
such consent does not:

 

(i) relieve,
release or discharge Tenant of any obligation to be paid or performed by Tenant under the Lease, including, without limitation,
the payment of rent and other amounts when due under the Lease, whether occurring before or after such consent or the date of the
Sublease, and Tenant will not be released from any liability under the Lease because of Landlord’s failure to give notice
of default by Subtenant under or with respect to any of the provisions of the Lease, but rather Tenant and, with respect to the
Subleased Premises (except as expressly set forth in the Sublease with respect to the amount of rent or security deposit payable),
Subtenant shall be jointly and severally primarily liable for such payment and performance;

 

    -2-

     

    

 

(ii) constitute
consent by Landlord to, approval or ratification by Landlord of, or agreement by Landlord with, any particular provision of the
Sublease or a representation or warranty by Landlord with respect to the Sublease, and Landlord shall not in any respect or for
any purpose be bound or estopped by the Sublease; or

 

(iii) constitute
a consent to any change, alteration, addition, improvement or repair to the Subleased Premises, including the installation of signage,
which must be separately obtained from Landlord and Tenant by Subtenant in accordance with Paragraphs 9.2 or 19.2 (as the
case may be) of the Lease;

 

(b) Subtenant
may not further sublease the Subleased Premises, allow the Subleased Premises to be used by others or assign, transfer, mortgage,
encumber, pledge or hypothecate the Sublease or Subtenant’s interest in the Sublease, in whole or in part, without the prior
written consent of Landlord in each instance, which consent may be withheld in accordance with the provisions of the Lease relating
to assignment and subleasing of the Lease; this consent is not, and shall not be deemed or construed as, a consent to any future
or other sublease, assignment or transfer, or a consent to a sublease term beyond the term of the Lease, or a renewal or extension
of the Lease or the Sublease;

 

(c) such
consent shall not be deemed or construed to be an assignment or partial assignment of the Lease, or, except to the extent expressly
provided by this Agreement, if at all, to create any privity of contract between Landlord and Subtenant with respect to the Lease;

 

(d) such
consent shall not be deemed or construed to modify, amend, waive or affect any term, condition or other provision of the Lease,
waive any breach of the Lease or any of the rights or remedies of Landlord, enlarge or increase Landlord’s obligations or
Tenant’s rights under the Lease, grant to Subtenant rights that are greater than those granted to Tenant under the Lease,
or waive or affect Tenant’s obligations under the Lease, which shall continue to apply to the Premises and the occupants
of the Premises as if the Sublease had not been made, with the Sublease remaining in all respects subject and subordinate to the
Lease, as the same may be amended; if any conflict exists between the Lease or this Agreement and the Sublease (except, as to Subtenant,
as expressly set forth in the Sublease with respect to the amount of rent or security deposit payable), then the Lease or this
Agreement, as applicable, shall control and prevail;

 

(e) notwithstanding
any provision of the Sublease to the contrary, Subtenant shall have no right to enforce any of Tenant’s rights under the
Lease directly against Landlord, all of such rights being personal to Tenant;

 

(f) Tenant
and Subtenant shall not amend the Sublease in any respect without the prior written approval of Landlord, and in no event shall
any such amendment, whether or not approved by Landlord, affect or modify or be deemed to affect or modify the Lease in any respect;

 

(g) for
the benefit of Landlord, Subtenant agrees that Subtenant will be fully and completely bound by each and every term of the Lease
relating to Subtenant’s occupancy and use of the Subleased Premises, and, except as expressly set forth in the Sublease with
respect to the amount of rent or security deposit payable, Subtenant expressly assumes and agrees to perform and comply with every
obligation of Tenant under the Lease as to the Subleased Premises, as if Subtenant were the tenant under the Lease with respect
to the Subleased Premises, including, without limitation, Tenant’s obligation to indemnify Landlord in accordance with Paragraph
11.1 of the Lease and deliver financial statements in accordance with Paragraph 18.2 of the Lease; Subtenant acknowledges
that Subtenant has examined and is familiar with all of the provisions of the Lease;

 

    -3-

     

    

 

(h) Tenant shall
be liable to Landlord for any default under the Lease, whether such default is caused by either or both Tenant and Subtenant
or anyone claiming by, through or under either Tenant or Subtenant; subject to the notice and cure provisions given to Tenant
and set forth in Paragraph 16.1 of the Lease, Landlord may proceed directly against Tenant without first exhausting
Landlord’s remedies against Subtenant, Landlord may proceed directly against Subtenant without first exhausting
Landlord’s remedies against Tenant, or Landlord may proceed directly against Tenant and Subtenant simultaneously;
therefore, such consent shall not be deemed to restrict or diminish any right that Landlord may have against Tenant or
Subtenant pursuant to the Lease, or at law or in equity for violation of the Lease or otherwise, including, without
limitation, the right to enjoin or otherwise restrain any violation of the Lease by Subtenant, and Landlord may at any time
enforce the Lease against either or both Tenant and Subtenant; any breach of the Lease by either Tenant or Subtenant will
entitle Landlord to avail itself of any remedy set forth in the Lease in the event of such breach, as well as any other
remedy available at law to Landlord;

 

(i) notwithstanding
anything to the contrary contained in this Agreement, Landlord shall not be liable at any time for any cost or obligation of any
kind arising in connection with the Sublease, including, without limitation, any failure of Tenant or Subtenant to perform any
of its obligations under the Sublease, brokerage commissions or other charges or expenses, improvements to the Subleased Premises,
or security required to be given by Subtenant under the Sublease; Tenant and Subtenant jointly and severally agree to indemnify,
protect, defend and hold harmless Landlord from all claims, losses, liabilities, costs and expenses (including reasonable attorneys’
fees) that Landlord may incur as a result of any claim to pay any person any commission, finder’s fee or other charge in
connection with the Sublease;

 

(j) to
the extent that any provisions of the Sublease are contrary to the provisions of the Lease, such Sublease provisions are deemed
revoked as to Landlord, and Tenant and Subtenant shall fully perform all provisions of the Lease; without limiting the generality
of the foregoing, and notwithstanding anything to the contrary contained in the Sublease: (i) nothing in the Sublease shall expand
the liability or obligations of Landlord, whether to Tenant, Subtenant or any other person, and Landlord withholds consent to anything
in the Sublease that does expand or purports to expand the liability or obligations of Landlord; and (ii) Subtenant shall have
no right to expand or relocate the Subleased Premises beyond the Premises, to extend or renew the term of the Sublease beyond the
existing term of the Lease or to exercise any option to terminate, right of first offer or right of first refusal, regardless of
whether Tenant may have any such right under the Lease, and Subtenant shall have no right to exercise Tenant’s rights thereunder;
Subtenant’s sole remedy for any alleged or actual breach of its rights in connection with the Subleased Premises shall be
solely and exclusively against Tenant; and

 

(k) pursuant
and subject to Paragraph 10.3 of the Lease, concurrently with the execution and delivery of this Agreement, Tenant shall
pay to Landlord all of Landlord’s reasonable and customary attorneys’ fees and costs incurred in connection with the
Sublease and this Agreement.

 

2.2. Representations
and Warranties. As an inducement for Landlord to give the foregoing consent, Tenant represents and warrants to Landlord that:

 

(a) the
Lease was duly authorized, executed and delivered by Tenant, is in full force and effect, and constitutes the legal, valid and
binding obligation of Tenant, enforceable in accordance with its terms;

 

(b) any
improvements to be constructed on the Premises by Landlord have been completed and accepted by Tenant (subject to any “punch
list” items to be completed by Landlord under the Lease and to any items warranted by Landlord under the Lease), and any
tenant improvement allowance due to Tenant has been paid to Tenant in full;

 

(c) Tenant
unconditionally accepts the Premises in their current “as is” condition and does not have any claim against Landlord
for any defect, limitation or deficiency in the Premises (subject to any “punch list” items to be completed by Landlord
under the Lease and to any items warranted by Landlord under the Lease), or any defenses against the enforcement of the Lease;

 

    -4-

     

    

 

(d) to
Tenant’s knowledge, neither Landlord nor Tenant is in default in any manner in the performance of any of their respective
obligations under the Lease, and no circumstance exists which, with the passage of time or the giving of notice or both, would
constitute such a default; and

 

(e) except
for the Sublease, Tenant has not assigned the Lease or subleased or otherwise transferred or encumbered its interest under the
Lease.

 

3.
Payments under Sublease.

 

3.1. Payment
to Landlord. As additional consideration for Landlord’s consent to the Sublease, Tenant irrevocably, absolutely and unconditionally
conveys, transfers and assigns to Landlord all rent and other amounts due to Tenant under the terms of the Sublease, together with
the right, power and authority to collect such rent and other amounts, subject to Paragraph 10.3 of the Lease. Therefore,
notwithstanding any Sublease provision to the contrary, Subtenant covenants to pay directly to Landlord without abatement, deduction,
offset, prior notice or demand by Landlord all rent and other amounts payable to Tenant under the Sublease in lawful money of the
United States at the address set forth above for Landlord or at such other place as Landlord may designate to Subtenant in writing,
on or before the date due. To the extent of all rent and other amounts actually paid by Subtenant and received by Landlord, Tenant
shall receive credit under the Lease against current amounts then payable by Tenant to Landlord under the Lease, and Subtenant
shall receive credit under the Sublease for those amounts; provided, however, that the receipt by Landlord of any rent or
other amounts from Subtenant shall not be deemed or construed as releasing Tenant from Tenant’s obligations under the Lease
(except to the extent of such amounts actually received by Landlord) or the acceptance of Subtenant as a direct tenant; provided
further, however, that if the rent actually received by Landlord from Subtenant under the Sublease exceeds the rent payable
by Tenant under the Lease (calculated on a per rentable square foot basis if less than all of the Premises is subleased), Landlord
shall promptly remit fifty percent (50%) of such excess to Tenant in accordance with and subject to Paragraph 10.3 of the
Lease (meaning that such excess shall be calculated after reimbursing Tenant for reasonable advertising expenses, brokerage commissions,
tenant improvement costs and attorneys’ fees actually incurred by Tenant and payable to non-affiliated third parties in connection
with such assignment or subleasing, all of which must be amortized over the applicable assignment or sublease term). Landlord shall
give Tenant prompt written notice if Subtenant fails to pay any monthly rent to Landlord when due under this Agreement, and no
late charge or default interest shall be payable by Tenant on such monthly rent payable by Subtenant in such event if Tenant cures
such failure within three (3) business days after the receipt of such notice from Landlord.

 

3.2. Consideration.
Tenant and Subtenant each represent and warrant to, and covenant with, Landlord that the rent expressly set forth in the Sublease
(which shall be paid to Landlord in accordance with Paragraph 3.1 of this Agreement) is the only rent or other consideration
paid or to be paid by Subtenant to Tenant in connection with the Sublease or the Subleased Premises, and that no other rent or
consideration has been paid or is to be paid by Subtenant to Tenant, including, without limitation, any money, property, services
or anything else of value (including, without limitation, the payment of costs, cancellation of indebtedness, discounts, rebates
or any other items). Landlord may, at its expense, following at least ten (10) business days’ written notice to Tenant, audit
and review Tenant’s records and accounts relating to the Sublease and the Subleased Premises at any time or from time to
time during normal business hours. If such audit and review reveal that Tenant has paid less than the amount owed pursuant to Paragraph
10.3 of the Lease, then Tenant shall pay within thirty (30) days after demand the reasonable cost of such audit and review
and any additional rent or other sums owed to Landlord hereunder.

 

    -5-

     

    

 

4.
Termination of Sublease. If at any time prior to the expiration or sooner termination of the Sublease:

 

(a) the
Lease expires or terminates for any reason, including, without limitation, as a result of a Tenant default, a rejection of the
Lease in Tenant bankruptcy proceedings, a voluntary termination agreed to by Landlord and Tenant, or the expiration of the term
of the Lease; or

 

(b) Tenant’s
right to possession terminates by surrender, as a result of an unlawful detainer proceeding, or by any other cause, without termination
of the Lease,

 

then the Sublease shall
automatically and simultaneously terminate as a matter of law, and Subtenant shall vacate the Subleased Premises on or before the
effective date of such expiration, termination or surrender, subject to the provisions of Paragraph 5 of this Agreement.
If Subtenant fails to vacate the Subleased Premises in a timely manner, Landlord shall be entitled to all of the rights and remedies
available to a landlord against a tenant wrongfully holding over after expiration of the term of a lease without Landlord’s
prior written consent, including, without limitation, the rights and remedies available to Landlord under Paragraph 17.2
of the Lease (including, without limitation, those provisions relating to increased rent). Landlord shall not be liable to Tenant
or Subtenant for any claim or damage because of the termination.

 

5.
Discretionary Continuance of Sublease.

 

5.1. Right
to Continue. Notwithstanding anything to the contrary contained in Paragraph 4 of this Agreement, if at any time prior
to the expiration or sooner termination of the Sublease:

 

(a) the
Lease expires or terminates for any reason (other than a termination under the provisions of the Lease relating to damage, destruction
or condemnation), including, without limitation, as a result of a Tenant default, a rejection of the Lease in Tenant bankruptcy
proceedings, a voluntary termination agreed to by Landlord and Tenant, or the expiration of the term of the Lease; or

 

(b) Tenant’s
right to possession terminates by surrender, as a result of an unlawful detainer proceeding, or by any other cause, without termination
of the Lease,

 

then Landlord may, at
its sole option (which may be exercised in Landlord’s sole and absolute discretion and without any obligation to do so),
on written notice delivered to Subtenant not more than thirty (30) days after the effective date of such expiration, termination
or surrender, and without any additional or further agreement of any kind by Subtenant (such notice being self-operative without
the execution of any further instrument), elect to continue the Sublease without interruption with the same effect as if Landlord,
as landlord, and Subtenant, as tenant, had entered into a lease as of the end of the Lease containing the same provisions as those
contained in the Sublease for a term equal to the unexpired term of the Sublease, subject, however, to the right of Landlord,
in its sole discretion, to terminate the Sublease thereafter on not less than thirty (30) days’ advance written notice
given by Landlord to Subtenant. That is, even if Landlord elects to continue the Sublease pursuant to this Paragraph 5,
Landlord may nevertheless at any time thereafter, on at least thirty (30) days’ written notice to Subtenant, terminate the
Sublease, in which case the Sublease and all right, title and interest of Subtenant under the Sublease shall terminate, and Subtenant
shall vacate the Subleased Premises in accordance with the Sublease and the Lease, as of the effective date of such termination.

 

5.2.
Conditions on Continuance. If Landlord elects to continue the Sublease:

 

(a) Subtenant
shall attorn to Landlord as tenant, and Landlord shall accept such attornment, subject, however, to the foregoing
right of Landlord thereafter to terminate the Sublease, and Subtenant shall, within ten (10) days after the request of
Landlord, confirm such attornment in writing;

 

    -6-

     

    

 

(b) Landlord
shall thereafter stand in the place and stead of Tenant under the Sublease, and all rent and other sums payable to Tenant under
the Sublease, and all other obligations to be performed by Subtenant under the Sublease, shall continue to be paid and performed
when due by Subtenant to Landlord; provided, however, that in no event will Landlord:

 

(i)
be liable for any act, omission or default of Tenant under the Sublease;

 

(ii)
be subject to any claims, offsets or defenses that Subtenant had or might have against Tenant;

 

(iii) be
obligated to cure any default of Tenant that occurred prior to the time that Landlord succeeded to the interest of Tenant under
the Sublease, to perform any obligation under the Sublease to have been paid or performed by Tenant prior to the giving of such
notice, or for any construction, improvement or repair that is not the obligation of Landlord under the Lease;

 

(iv) be
bound by any payment of rent or other payment made by Subtenant to Tenant in advance of any periods reserved for that payment in
the Sublease;

 

(v) be bound by any modification
or amendment of the Sublease made without the written consent of Landlord; or

 

(vi)
be liable for the return of any security deposit not actually received by Landlord;

 

(c) neither
Landlord’s election under this Paragraph 5 nor its acceptance of any rent from Subtenant will be deemed a waiver by
Landlord of any provisions of the Lease or this Agreement; and

 

(d) Landlord
shall have the same remedies against Subtenant for the nonperformance of any agreement contained in the Sublease, for the recovery
of rent, for the commission of any waste, and for any other default that Tenant had or would have had if the Lease had not ended.

 

6. Services.
Landlord may furnish services to the Subleased Premises requested by Subtenant other than or in addition to those to be provided
under the Lease, and bill Subtenant directly for such services for the convenience of, and without notice to, Tenant. Subtenant
shall pay to Landlord all amounts that may become due for such services on the due dates therefor. If a separate submeter is installed
to measure any utility furnished to the Subleased Premises, then payment for the utility so furnished will be made by Subtenant
directly to Landlord as and when billed, and the furnishing of such utility will be in accordance with and subject to all of the
applicable provisions of the Lease. If Subtenant fails to pay any of the foregoing amounts in a timely manner, then Tenant shall
pay such amount to Landlord on written demand as additional rent under the Lease, and the failure of Tenant to pay such amount
in a timely manner shall be a default under the Lease. Therefore, both Tenant and Subtenant shall be and continue to be jointly
and severally liable for all bills rendered by Landlord for charges incurred by or imposed on Subtenant for services rendered and
materials supplied to the Subleased Premises.

 

7. Insurance.
Subtenant shall, with respect to Subtenant and the Subleased Premises, carry the insurance policies required to be carried by Tenant
pursuant to Paragraph 12 of the Lease and shall deliver evidence of such policies to Landlord prior to occupancy of the
Subleased Premises by Subtenant. The insurance shall name Landlord as an additional insured or as a loss payee, as applicable,
and provide that the policy will not be subject to cancellation or change except after at least thirty (30) days’ prior written
notice to Landlord and Tenant.

 

    -7-

     

    

 

8. No
Modifications to Sublease. Neither Subtenant nor its successors or assigns shall enter into any agreement that modifies or
merges the Sublease without the prior written consent of Landlord. Any agreement made in contravention of the preceding sentence
shall not affect or be binding on Landlord.

 

9. Sale
of Subleased Premises. The term “Landlord” as used in this Agreement means only the owner of the Subleased Premises
during the term of such owner’s ownership, so that in the event of any sale or other transfer of Landlord’s interest
in the Subleased Premises, Landlord will be relieved of all covenants and obligations of Landlord thereafter arising under this
Agreement. The provisions of this Agreement, however, shall bind any subsequent owner of the Subleased Premises.

 

10. Estoppel
Certificate. Subtenant shall, within ten (10) days after Landlord’s request, execute and deliver to Landlord an estoppel
certificate in favor of Landlord and such other persons as Landlord shall reasonably request setting forth the following: (a) a
ratification of the Sublease; (b) the commencement date and expiration date of the Sublease; (c) that the Sublease is in full force
and effect and has not been assigned, modified, supplemented or amended (except by such writing as shall be stated); (d) that all
conditions under the Sublease to be performed by Tenant have been satisfied or, in the alternative, those claimed by Subtenant
to be unsatisfied; (e) that no defenses or offsets exist against the enforcement of the Sublease or, in the alternative, those
claimed by Subtenant to exist; (f) the amount of advance rent, if any (or none if such is the case), paid by Subtenant; (g) the
date to which rent has been paid; (h) the amount of any security deposit under the Sublease; and (i) such other information regarding
the status of the Sublease as Landlord may reasonably request.

 

11. Notices.
Any notice or demand to be given by one Party to another under this Agreement shall be given in writing by personal service, express
mail, Federal Express or any other similar form of courier or delivery service, or mailing in the United States mail, postage prepaid,
certified and return receipt requested, and addressed to such Party as set forth at the outset of this Agreement. Any Party may
change the address at which such Party desires to receive notice on written notice of such change to the other Party. Any such
notice shall be deemed to have been given, and shall be effective, on delivery to the notice address then applicable for the Party
to which the notice is directed; provided, however, that refusal to accept delivery of a notice or the inability to deliver
a notice because of an address change that was not properly communicated shall not defeat or delay the giving of a notice. Notwithstanding
any provision of the Sublease to the contrary, Landlord shall have no obligation to deliver to Subtenant any notice or copy of
any notice given under the Lease, and no obligation to accept, consider or respond to any request, inquiry, demand or other communication
from Subtenant, whether of a type described in the Lease, the Sublease or otherwise, except as expressly set forth in this Agreement.
Tenant and Subtenant shall each, concurrently with the mailing of any default notice to the other under the Sublease, provide a
copy of such notice to Landlord in accordance with this Paragraph.

 

12. Attorneys’
Fees. If any Party brings suit to enforce or interpret this Agreement, the prevailing Party shall be entitled to recover from
the other Party or Parties the prevailing Party’s reasonable attorneys’ fees and costs incurred in any such action
or in any appeal from such action, in addition to the other relief to which the prevailing Party is entitled.

 

13. Miscellaneous.
This Agreement shall inure to the benefit of, and be binding on, the Parties and their respective successors and assigns,
subject to the other provisions of this Agreement. This Agreement shall be governed by, and construed and interpreted in
accordance with, the laws (excluding the choice of laws rules) of the state of Utah. This Agreement may be executed in any
number of duplicate originals or counterparts, each of which when so executed shall constitute in the aggregate but one and
the same document. Each individual executing this Agreement represents and warrants that such individual has been duly
authorized to execute and deliver this Agreement in the capacity and for the entity set forth where such individual signs. A
modification of, or amendment to, any provision contained in this Agreement shall be effective only if the modification or
amendment is in writing and signed by all of the Parties. Any oral representation or modification concerning this Agreement
shall be of no force or effect. Each exhibit referred to in, and attached to, this Agreement is an integral part of this
Agreement and is incorporated in this Agreement by this reference.

 

[Remainder of page intentionally left blank;
signatures on following page]

 

    -8-

     

    

 

THE PARTIES have executed
this Agreement on the respective dates set forth below, to be effective as of the date first set forth above.

 

 

	 	LANDLORD:
	 	 
	 	
	 	 
	 	By 	
	 	 	 
	 	Print or Type Name of Signatory:
	 	 
	 	 	
	 	 	 
	 	Its	
	 	 	 
	 	Date 	            

 

 

Sublease Consent Agreement

 

Signatures-1

 

     

     

    

 

	 	TENANT:
	 	 
	 	
	 	 
	 	By 	
	 	 	 
	 	Print or Type Name of Signatory:
	 	 
	 	 	
	 	 	 
	 	Its	
	 	 	 
	 	Date 	            

 

 

Sublease Consent Agreement

 

Signatures-2

 

     

     

    

 

	 	SUBTENANT:
		 
	 	
	 	 
	 	By	
	 	 	 
	 	Print
    or Type Name of Signatory:
	 	 
	 	 	
	 	 	 
	 	Its	
	 	 	 
	 	Date 	            

 

 

Sublease Consent Agreement

 

Signatures-3

 

     

     

    

 

CONSENT AND CONFIRMATION
OF SUBLEASE GUARANTOR

 

THE
UNDERSIGNED, the guarantor of the Sublease (the “Sublease”) identified in the foregoing Sublease
Consent Agreement (the “Agreement”), (i) consents and agrees to the Agreement, (ii) agrees that the undersigned’s
guaranty of the Sublease is in full force and effect and will continue to apply to the Sublease, as the Sublease may be amended
after the date of this instrument, or as the Sublease may be enforced by Landlord (as defined in the Agreement), (iii) agrees that
the undersigned has no defenses to the enforcement of such guaranty, which is and shall continue to be enforceable in accordance
with its terms, and (iv) agrees that such guaranty shall by fully enforceable by Landlord with respect to any obligation of Subtenant
(as defined in the Agreement) running in favor of Landlord.

 

DATED:                          .

 

	 	 
	 	____________, individually
	 	 
	 	Date 	            

 

 

Sublease Consent Agreement

 

Signatures-4

 

    

     

    

 

EXHIBIT A

 

to

 

SUBLEASE CONSENT AGREEMENT

 

 

 

LEASE

 

(See attached)

 

 

Sublease Consent Agreement

Exhibit A-1

 

     

     

    

 

EXHIBIT B

 

to

 

SUBLEASE CONSENT AGREEMENT

 

 

 

SUBLEASE

 

(See attached)

 

 

Sublease Consent Agreement

Exhibit B-1

 

     

     

    

 

EXHIBIT C

 

to

 

SUBLEASE CONSENT AGREEMENT

 

 

 

SUBLEASED PREMISES

 

(See attached)

 

 

Sublease Consent Agreement

Exhibit C-1Exhibit 10.4

 

SETTLEMENT AND GENERAL RELEASE OF CLAIMS

 

This Settlement and
General Release of Claims (hereinafter “Agreement”) is entered into by and between Mark Watkins (hereinafter “Watkins”)
on the one hand and Purple Innovation, Inc. and its subsidiaries, predecessors, and affiliates (hereinafter the “Company”)
on the other hand. Watkins and the Company may individually and collectively be referred to as a “Party” and the “Parties.”

 

RECITALS

 

A. Company
is a Delaware company doing business in the State of Utah.

 

B. Watkins
was employed by the Company as its Chief Financial Officer (“CFO”).

 

C. Watkins’
employment with the Company terminated on March 15, 2019 (the “Separation Date”) pursuant to Watkins’ resignation.

 

D. During
his employment as CFO, Watkins was granted options to purchase Class A Common Stock of the Company, of which 107,604 had vested
and were exercisable with 90-days of his Separation Date.

 

E. Watkins
desires to exercise and sell all his exercisable options within the 90-day time period he can do so under the terms of his equity
grant.

 

F. Because
of his position as CFO, Watkins was an “affiliate” for purposes of Rule 144 during the past 90 days and is limited
in the number of shares of the Company’s stock he can sell within 90-days from his Separation Date, and, as a consequence
of this Rule, Watkins is not allowed by law to exercise and sell all of his vested options during the limited 90-day time period
he can exercise his options under the terms of his equity grant.

 

G. Watkins
desires and has asked the Company for an accommodation that would allow him the ability to exercise and sell all his vested options,
or otherwise fully benefit from the vested equity granted to him.

 

H. The
Company desires and has agreed to provide the accommodation set forth herein to which Watkins would not otherwise be entitled in
exchange for Watkins’ settlement and compromise of any and all possible claims and disputes he has against the Company arising
out of their relationship to date, and to provide for a General Release of any and all such claims.

 

AGREEMENT

 

1. Payment
from the Company. If Watkins signs this Agreement within twenty-one (21) days of receipt and does not revoke it as set forth
in Section 5, then in exchange for the promises contained in this Agreement, the Company agrees to pay Watkins a settlement amount
determined by multiplying (x) the difference between (i) the closing price of the Company’s Class A Common Stock on the date
he signs and returns this Agreement to the Company minus (ii) the strike price of $5.9455, by (y) the full 107,604 vested options
he now can exercise, less applicable federal and state payroll tax deductions. The payment will be made in 2 equal monthly installments,
with the first payment to be made no later than seven (7) business days after the Effective Date of this Agreement, as defined
in Section 5, and will be subject to applicable tax withholdings, provided Watkins does not revoke this Agreement.

 

     

     

    

 

2. Release
of All Claims by Watkins. In consideration of the payment and promises described in Section 1, which Watkins would otherwise
not be entitled to except for signing this Agreement, Watkins does hereby unconditionally, irrevocably and absolutely release and
discharge the Company and any related holding, parent, sister or subsidiary corporations or entities and all of their respective
owners, directors, officers, employees, agents, volunteers, attorneys, insurers, divisions, successors and assigns (“Releasees”)
from any and all loss, liability, claims, demands, causes of action or suits of any type, whether in law and/or in equity, whether
known or unknown, related directly or indirectly, or in any way connected with any transaction, affairs or occurrences between
them to date, including but not limited to Watkins’ employment at the Company, the terms of said employment, the termination
of said employment, and any other conduct by the Company concerning Watkins to date. This Agreement specifically applies, without
limitation, to any and all contract or tort claims, claims for wrongful termination and/or violation of public policy, wage claims,
and claims arising under Title VII of the Civil Rights Act of 1991, the Americans with Disabilities Act, the Age Discrimination
in Employment Act (“ADEA”), the Equal Pay Act, the Fair Labor Standards Act, the Family and Medical Leave Act, the
Utah Antidiscrimination Act, and any and all federal, state or local statutes, regulations or ordinances, including without limitation
those governing the employment relationship and/or discrimination in employment. Without limiting the foregoing, the Option Grant
Agreement under which Watkins was granted his equity in the Company is hereby canceled in accordance with Section 14(b) of the
Company’s 2017 Equity Incentive Plan and no longer conveys any rights to Watkins, and Watkins expressly agrees not to exercise,
or attempt to exercise, any rights under the grant document.

 

This Agreement does
not prohibit Watkins from reporting possible violations of federal law or regulation to any governmental agency or entity, including
but not limited to the Department of Justice, the Securities and Exchange Commission (“SEC”), the Congress, and any
agency Inspector General, or making other disclosures that are protected under the whistleblower provisions of federal law or regulation.
Nothing in this Agreement requires Watkins to seek prior authorization from the Company to make any such reports or disclosures
and Watkins does not need and is not required to notify the Company that he has made any such reports or disclosures. This Agreement
is not intended to and does not restrict Watkins from seeking or obtaining an SEC whistleblower award.

 

3. No
Claims Filed/Waiver of Right to Sue. Watkins represents that Watkins has not filed any claim, complaint, charge or lawsuit
against Company or any other Releasee with any governmental agency or any state or federal court. Watkins agrees that neither he
nor any person, organization or any other entity acting on his behalf will file, charge, claim, sue, participate in, join or cause
or permit to be filed, charged or claimed, any action, claim, charge, grievance, or demand for damages or other relief (including
injunctive, declaratory, monetary or other) against the Releasees with respect to the claims which are the subject of this Agreement.
Notwithstanding the foregoing, nothing in this Agreement prohibits Watkins from filing a charge with the Equal Opportunity Employment
Commission (“EEOC”) or participating in any investigation or proceeding conducted by the EEOC. Nothing in this Agreement
shall be deemed to preclude Watkins from challenging the knowing and voluntary nature of his waiver of ADEA claims, or from challenging
any breach of this Agreement.

 

    2

     

    

 

4. Waiver
of Damages. Watkins hereby waives any right to recover damages, costs, attorneys’ fees, and any other relief in any charge,
proceeding or action brought against the Releasees by him or by any other party on his behalf, including without limitation the
Equal Employment Opportunity Commission, or other administrative agency, asserting any claims released by Watkins herein. Notwithstanding
the foregoing, Watkins does not waive rights, if any, he may have to unemployment insurance benefits or workers’ compensation
benefits.

 

5. Older
Workers’ Benefit Protection Act/ADEA Claims.

 

a. This
section of the Agreement addresses Watkins’ release of claims arising under the ADEA, the federal law involving discrimination
on the basis of age in employment (age 40 and above). This section is provided, in compliance with federal law, including but not
limited to the ADEA and the Older Workers’ Benefit Protection Act of 1990, to ensure that Watkins clearly understands his
rights so that any release of age discrimination claims under federal law (the ADEA) is knowing and voluntary on the part of Watkins.

 

b. Watkins
represents, acknowledges and agrees that the Company has advised him, in writing through this subparagraph, to discuss this Agreement
with an attorney, and to the extent, if any, that Watkins has desired, Watkins has done so; that the Company has given Watkins
twenty-one (21) days from receipt of this Agreement to review and consider this Agreement before signing it, and Watkins understands
that he may use as much of this twenty-one (21) day period as he wishes prior to signing; that no promise, representation, warranty
or agreements not contained herein have been made by or with anyone to cause him to sign this Agreement; that he has read this
Agreement in its entirety, and fully understands and is aware of its meaning, intent, content and legal effect; and that he is
executing this release voluntarily and free of any duress or coercion.

 

c. The
Parties acknowledge that for a period of seven (7) days following the execution of this Agreement, Watkins may revoke the ADEA
release portion of the Agreement. If revocation occurs, the Agreement shall not become effective or enforceable. If revocation
does not occur, the Agreement shall become effective and enforceable upon the eighth (8th) day after it has been signed
by Watkins (the “Effective Date”).

 

d. This
Agreement and its release of ADEA claims do not waive rights or claims under ADEA that may arise after the date the Agreement
is executed.

 

e. If
Watkins exercises his right to revoke the ADEA release portion of the Agreement, the Company may, at its option, either nullify
this Agreement in its entirety, or keep it in effect in all respects other than as to that portion of his release of claims that
Watkins has revoked. Watkins agrees and understands that if the Company chooses to nullify this Agreement in its entirety, the
Company will have no further obligations under this Agreement.

 

    3

     

    

 

6. Confidentiality
of Agreement. Watkins agrees that all matters relative to this Agreement shall remain confidential. Watkins agrees that Watkins
shall not disclose any information concerning this Agreement to any person who is not a party hereto, other than Watkins’
attorneys, tax advisors, or spouse. The Parties acknowledge that Watkins may disclose this Agreement and its terms pursuant to
court order, agency directive, or in accordance with law. Watkins also agrees to immediately notify the Company of any requests
or demands to disclose any information concerning this Agreement before any such disclosure is made pursuant to court order, agency
directive, or in accordance with law. Watkins agrees to advise all persons to whom he discloses this Agreement or its terms, of
his obligation of confidentiality, and, with respect to Watkins’ attorneys, tax advisors, and spouse, to extract from them
a promise to be bound by this section.

 

7. Non-Disparagement.
As a material condition of this Agreement, Watkins agrees not to disparage in any way, orally or in writing, any of the Releasees
to any person or entity.

 

8. Cooperation.
Upon reasonable request, Watkins agrees to give reasonable assistance and cooperation willingly in any matter relating to his expertise
or experience as an employee or officer of the Company, as the Company may reasonably request, including but not limited to one
or both of (1) providing information concerning, or assistance with, investigations, claims, litigations, matters or projects in
which Watkins was involved or as to which Watkins potentially has knowledge by virtue of his employment with the Company or otherwise
related to the Company’s business prior to the Separation Date and (2) Watkins’ attendance and truthful testimony where
deemed appropriate by the Company, with respect to any investigation or the Company’s defense or prosecution of any existing
or future claims or litigations relating to matters in which Watkins was involved or as to which Watkins potentially has knowledge
by virtue of his employment with the Company or otherwise related to the Company’s business prior to the Separation Date.
Watkins agrees to comply with any and all litigation holds provided to him by the Company and to produce all documents related
to such litigation holds as requested by the Company. To the extent permitted by law, the Company will reimburse Watkins’
reasonable expenses incurred in connection with any travel that may be required to fulfill his obligation under this paragraph.

 

9. Entire
Agreement. The Parties further declare and represent that no promise, inducement or agreement not herein expressed has been
made to them, and that this Agreement contains the full and entire agreement between and among the Parties concerning the subject
matter herein, and that the terms of this Agreement are contractual and not a mere recital. Notwithstanding the foregoing, the
Parties acknowledge and agree that the Proprietary Information, Invention Assignment, and Non-Competition Agreement signed by Watkins
on [*], will remain in full force and effect, to the fullest extent allowed by law, following the execution of this Agreement.
Without limiting the nature of those agreements, Watkins acknowledges that the Company owns all of Watkins’s ideas, inventions
and other intangible property, including but not limited to photographs and writings of Watkins, in the Company’s possession
or control or created by Watkins for the Company or while employed by the Company, and the Company may fully use the same without
any limitation or obligation to Watkins.

 

    4

     

    

 

10. Knowing
Agreement. Watkins has read the foregoing Agreement, knows its contents and fully understands it. Watkins further acknowledges
that he has been given the opportunity to consult with his own independent legal counsel with respect to the matters referenced
in this Agreement. Watkins acknowledges that he has fully discussed this Agreement with his attorney or has voluntarily chosen
to sign this Agreement without consulting an attorney, fully understanding the consequences of this Agreement.

 

11. Applicable
Law and Venue. The validity, interpretation and performance of this Agreement shall be construed and interpreted according
to the substantive laws of the State of Utah. Any cause of action arising under this Agreement shall be brought in the courts located
in Salt Lake County, Utah and both Parties agree to submit to the jurisdiction of those courts.

 

12. Attorneys’ Fees. The Parties also expressly agree that, should any action or proceeding be commenced for breach of this Agreement, the
prevailing Party shall be awarded reasonable attorneys’ fees on such proceedings. The Parties further agree that, in the
event Watkins commences any sort of legal proceeding or action in any court or before any tribunal alleging a claim or cause of
action that is released, waived, or barred under the provisions of this Agreement, the Company shall be awarded its attorneys’
fees and costs in defending against such action or proceeding upon dismissal or judgment of the barred claim or cause of action.
The Parties further agree that, in the event Watkins attempts to exercise any rights under the Options Grant Agreement that is
voided by this Agreement, the Company shall be awarded its attorneys’ fees and costs in enforcing this Agreement.

 

13. Complete
Defense. This Agreement may be pleaded as a full and complete defense against any action, suit or proceeding which may be prosecuted,
instituted or attempted by either Party in breach thereof.

 

14. Severability.
If any provision of this Agreement, or part thereof, is held invalid, void or voidable as against public policy or otherwise, the
invalidity shall not affect other provisions, or parts thereof, which may be given effect without the invalid provision or part.
To this extent, the provisions, and parts thereof, of this Agreement are declared to be severable.

 

15. No
Admission of Liability. It is understood that this Agreement is not an admission of any liability by any person, firm, association
or corporation, or of any rights under any agreement, but is in compromise and settlement of disputed claims and rights.

 

16. Authority
to Sign. Each individual signing this Agreement directly and expressly warrants that she or he has been given and has received
and accepted authority to sign and execute the documents on behalf of the Party for whom it is indicated she or he has signed,
and further has been expressly given and received and accepted authority to enter into a binding agreement or enter into a binding
agreement on behalf of such Party with respect to the matters contained herein and as stated herein.

 

17. No
Assignment of Claims. Watkins represents and warrants that he has not previously assigned or transferred, or attempted to assign
or transfer, to any third party, any of the claims waived and released herein

 

18. Successors
and Assigns. This Agreement shall be binding upon and inure to the benefit of the Parties hereto and their respective heirs,
legal representatives, successors and assigns.

 

    5

     

    

 

19. Counterparts.
This Agreement may be signed in counterparts. A facsimile signature shall have the same force and effect as an original signature.

 

20. Notices.
Watkins should provide the required notices and shall return the executed Agreement, and if applicable his revocation of the Agreement,
to the following representative of Purple:

 

Casey McGarvey

Purple Innovation, Inc.

123 E 200 N

Alpine, UT 84004

801-756-2600 x211 (office)

casey@purple.com

 

IN WITNESS WHEREOF,
the undersigned have executed this Agreement on the dates shown below.

 

	Dated:  May 22, 2019	/s/ Mark Watkins
	 	Mark Watkins
	 	 
	Dated:  May 28, 2019	/s/ Joseph B. Megibow
	 	Joseph B. Megibow, CEO

 

 

6

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00299-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00299-of-00352.parquet"}]]