Document:

DEER
CONSUMER PRODUCTS, INC.

       

      REGISTRATION
RIGHTS AGREEMENT

       

      This
REGISTRATION RIGHTS AGREEMENT (the “Agreement”), dated as of September 21, 2009,
is made by and between Deer Consumer Products, Inc., a Nevada corporation (the
“Company”), and the undersigned investor (the “Investor”).

       

      WHEREAS,
in connection with that certain Subscription Agreement by and among the Company
and the Investor (the “Subscription Agreement”), the Company desires to sell to
the Investor, and the Investor desires to purchase from the Company units
(“Units”) of (a) shares of the Company’s common stock, $0.001 par value per
share (the “Common Stock”); and (b) Warrants to purchase additional shares of
Common Stock (the “Warrants”) equal to 30% of the Common Stock initially
purchased; and

       

      WHEREAS,
to induce the Investor to purchase the Common Stock and Warrants, the Company
has agreed to register the shares of Common Stock purchased and the Common Stock
underlying the Warrants pursuant to the terms of this Agreement.

       

      NOW,
THEREFORE, the Company and the Investor hereby covenant and agree as
follows:

       

      1.           Certain
Definitions.  As used in this Agreement, the following terms
shall have the following respective meanings:

       

      “Closing”
shall mean the closing of the sale of the Units.

       

      “Commission”
shall mean the Securities and Exchange Commission, or any other federal agency
at the time administering the Securities Act.

       

      “Effectiveness
Date” shall mean that date which is one hundred eighty (180) days following the
final closing of the Offering.

       

      “Exchange
Act” shall mean the Securities Exchange Act of 1934, as amended.

       

      “Filing
Date” shall mean that date which is ninety (90) days following the Final Closing
Date.

       

      “Final
Closing Date” shall mean any date hereof.

       

      “Offering”
shall refer to the Company’s proposal to sell Units for $10 per Unit, with each
Unit consisting of (i) one share of Common Stock of the Company and (ii) a three
(3) year Warrant to purchase 30% of one share of Common Stock of the Company
with an exercise price of $10.00 per share.

      
        
           

        

        
           

          
            

          

        

        
           

        

      

       

      “Register,”
“registered” and “registration” each shall refer to a registration effected by
preparing and filing a Registration Statement or statements or similar documents
in compliance with the Securities Act and the declaration or ordering of
effectiveness of such Registration Statement or document by the
Commission.

       

      “Registrable
Securities” shall mean the shares of Common Stock issued pursuant to the
Subscription Agreement or upon the exercise of the Warrants delivered as part of
the Offering; provided, however, that shares
of Common Stock which are Registrable Securities shall cease to be Registrable
Securities (x) upon any sale pursuant to a Registration Statement or Regulation
S under the Securities Act or (y) at such time as they become eligible for sale
pursuant to Regulation S under the Securities Act or another similar exemption
under the Securities Act; provided, further, that the maximum amount of
Registrable Securities at any one time shall be limited by Rule
415.

       

      “Regulation
S” shall mean Regulation S, as amended, as promulgated by the Securities and
Exchange Commission under the Securities Act.

       

      “Securities
Act” shall mean the Securities Act of 1933, as amended.

       

      Capitalized
terms used but not defined herein shall have the meanings set forth in the
Subscription Agreement or the Warrants.

       

      2.           Automatic
Registration.

       

      (a)           On
or prior to the Filing Date, the Company shall prepare and file with the
Commission the Registration Statement covering the resale of all of the
Registrable Securities for an offering to be made on a continuous basis pursuant
to Rule 415.  The Registration Statement required hereunder shall be
on Form S-1 or S-3.  Subject to the terms of this Agreement, the
Company shall use its commercially reasonable efforts to cause the Registration
Statement to be declared effective under the Securities Act as promptly as
possible after the filing thereof, but in any event not later than the
Effectiveness Date, and shall use its commercially reasonable efforts to keep
the Registration Statement continuously effective under the Securities Act until
the date when all Registrable Securities covered by the Registration Statement
have been sold or may be sold pursuant to Regulation S as determined by the
counsel to the Company pursuant to a written opinion letter to such effect,
addressed and acceptable to the Company’s transfer agent and the Investor (the
“Effectiveness Period”). The maximum amount of Registrable Securities at any one
time shall be limited by Rule 415 as required by the Commission. In the event
that there is a limitation by the Commission on the number of Registrable
Securities that may be registered at one time the Company shall use its
reasonable best efforts to file an additional Registration Statement covering
such ineligible within 30 days of the date such securities become eligible and
to make such Registration Statement be declared effective by the Commission as
soon as practicably possible.

      
        
           

        

        
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      (b)           If:  (i)
a Registration Statement is not filed on or prior to the Filing Date, or (ii)
the Company fails to file with the Commission a request for acceleration in
accordance with Rule 461 promulgated under the Securities Act, within 5 trading
days of the date that the Company is notified (orally or in writing, whichever
is earlier) by the Commission that a Registration Statement will not be
“reviewed,” or is not subject to further review, or (iii) a Registration
Statement filed or required to be filed hereunder is not declared effective by
the Commission on or before the Effectiveness Date as a result of the failure of
the Company to meet its obligations with respect to such filing as provided for
herein, or (iv) after a Registration Statement is first declared effective by
the Commission, it ceases for any reason to remain continuously effective as to
the Registrable Securities held by the Investor, or the Investor is not
permitted to utilize the Prospectus therein to resell such Registrable
Securities, for in any such case 20 consecutive trading days but no more than an
aggregate of 30 trading days during any 12-month period (which need not be
consecutive trading days) during which the Investor is not permitted to sell
such Registrable Securities under Regulation S (any such failure or breach being
referred to as an “Event,” and for purposes of clause (i) or (iii) the date on
which such Event occurs, or for purposes of clause (ii) the date on which such 5
trading day period is exceeded, or for purposes of clause (iv) the date on which
such 20- or 30-day period, as applicable, is exceeded being referred to as
“Event Date”), then: (x) on the first Event Date to occur the Company shall pay
to such Investor an amount, at the election of the Company, in cash or in Common
Stock, as liquidated damages and not as a penalty, equal to 1.0% of the
aggregate purchase price paid by such Investor pursuant to the Subscription
Agreement for any Registrable Securities then held by such Investor for which such
Investor has not received liquidated damages pursuant to Section 2(c) below; and (y) on each
anniversary of such Event Date (if the applicable Event, or any subsequent
Event, shall not have been cured by such date) until all Event(s) are cured, the
Company shall pay to such Investor an amount, as determined by the Company, in
cash or in Common Stock, as liquidated damages and not as a penalty, equal to
1.0% of the aggregate purchase price paid by such Investor pursuant to the
Subscription Agreement for any Registrable Securities then held by such Investor
for which such Investor has not
received liquidated damages pursuant to
Section 2(c) below. In determining the number of shares of Common Stock
payable to the Investor, the 20 day average closing price of the Common Stock
ending on the Event Date shall be used.  If the Company fails to pay
any liquidated damages pursuant to this Section in full within seven days after
the date payable, the Company will pay interest thereon at a rate of 10% per
annum (or such lesser maximum amount that is permitted to be paid by applicable
law) to the Investor, accruing daily from the date such liquidated damages are
due until such amounts, plus all such interest thereon, are paid in
full.  The liquidated damages pursuant to the terms hereof shall apply
on a daily pro-rata basis for any portion of a year prior to the cure of an
Event.

       

      (c)           Notwithstanding
any other provision of this Section 2, if the
Commission  determines that the number of securities that the Company
may register on the Registration Statement pursuant to Rule 415 is limited such
that the shares so registered thereunder shall exclude any Registrable
Securities held by the Investor, then the Company shall promptly so advise the
Investor and the Company shall use commercially reasonable efforts to effect the
registration of any Registrable Securities not so included on the Registration
Statement as a result thereof as soon as is legally possible to do
so.  In such event, the Company shall pay to such Investor liquidated
damages as set forth in Section 2(b) hereof with respect to  any
Registrable Securities then held by the Investor that were not registered by the
Effectiveness Date.

      
        
           

        

        
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      (d)           The
parties acknowledge and agree that (i) the maximum amount of damages that the
Company shall be obligated to pay the Investor for any and all breaches of this
Section 2 is the amount of liquidated damages set forth in Section 2(b) or 2(c),
and (ii) such liquidated damages shall be the sole remedy available to Investor
for any breach of this Agreement, provided that nothing in this Section 2(d)
shall preclude Investor from seeking injunctive relief, including specific
performance of its rights under this Section 2.

       

      3.           Registration
Procedures.  If and whenever the Company is required by the
provisions of Section 2 hereof to use its commercially reasonable efforts to
affect the registration of any Registrable Securities under the Securities Act,
the Company will, as expeditiously as possible:

       

      (a)           prepare
and file with the Commission the Registration Statement with respect to such
securities and use its reasonable best efforts to cause such Registration
Statement to become effective in an expeditious manner;

       

      (b)           prepare
and file with the Commission such amendments and supplements to such
Registration Statement and the prospectus used in connection therewith as may be
necessary to keep such Registration Statement continuously effective during the
Effectiveness Period and comply with the provisions of the Securities Act with
respect to the disposition of all Registrable Securities covered by such
Registration Statement in accordance with the intended method of disposition set
forth in such Registration Statement for such period;

       

      (c)           furnish
to each seller of Registrable Securities and to each underwriter such number of
copies of the Registration Statement and the prospectus included therein
(including each preliminary prospectus) as such persons reasonably may request
in order to facilitate the intended disposition of the Registrable Securities
covered by such Registration Statement;

       

      (d)           use
its commercially reasonable efforts (i) to register or qualify the Registrable
Securities covered by such Registration Statement under the securities or “blue
sky” laws of such jurisdictions as the sellers of Registrable Securities or, in
the case of an underwritten public offering, the managing underwriter,
reasonably shall request, (ii) to prepare and file in those jurisdictions such
amendments (including post-effective amendments) and supplements, and take such
other actions, as may be necessary to maintain such registration and
qualification in effect at all times for the period of distribution contemplated
thereby and (iii) to take such further action as may be necessary or advisable
to enable the disposition of the Registrable Securities in such jurisdictions,
provided, that the Company shall not for any such purpose be required to qualify
generally to transact business as a foreign corporation in any jurisdiction
where it is not so qualified or to consent to general service of process in any
such jurisdiction;

       

      (e)           use
its commercially reasonable efforts to list the Registrable Securities covered
by such Registration Statement with any securities exchange on which the Common
Stock of the Company is then listed;

      
        
           

        

        
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      (f)           immediately
notify each seller of Registrable Securities and each underwriter under such
Registration Statement, at any time when a prospectus relating thereto is
required to be delivered under the Securities Act, of the happening of any event
of which the Company has knowledge as a result of which the prospectus contained
in such Registration Statement, as then in effect, includes any untrue statement
of a material fact or omits to state a material fact required to be stated
therein or necessary to make the statements therein not misleading in light of
the circumstances then existing and promptly amend or supplement such
Registration Statement to correct any such untrue statement or
omission;

       

      (g)           promptly
notify each seller of Registrable Securities of the issuance by the Commission
of any stop order suspending the effectiveness of the Registration Statement or
the initiation of any proceedings for that purpose and make every reasonable
effort to prevent the issuance of any stop order and, if any stop order is
issued, to obtain the lifting thereof at the earliest possible
time;

       

      (h)           if
the offering is an underwritten offering, enter into a written agreement with
the managing underwriter selected in the manner herein provided in such form and
containing such provisions as are usual and customary in the securities business
for such an arrangement between such underwriter and companies of the Company’s
size and investment stature, including, without limitation, customary
indemnification and contribution provisions;

       

      (i) 
          if the offering is
an underwritten offering, at the request of any seller of Registrable
Securities, use its commercially reasonable efforts to furnish to such seller on
the date that Registrable Securities are delivered to the underwriters for sale
pursuant to such registration: (i) a copy of an opinion dated such date of
counsel representing the Company for the purposes of such registration,
addressed to the underwriters, stating that such Registration Statement has
become effective under the Securities Act and that (A) to the knowledge of such
counsel, no stop order suspending the effectiveness thereof has been issued and
no proceedings for that purpose have been instituted or are pending or
contemplated under the Securities Act, (B) the Registration Statement, the
related prospectus and each amendment or supplement thereof comply as to form in
all material respects with the requirements of the Securities Act (except that
such counsel need not express any opinion as to financial statements or other
financial or statistical information contained therein) and (C) to such other
effects as reasonably may be requested by counsel for the underwriters; and (ii)
a copy of a letter dated such date from the independent public accountants
retained by the Company, addressed to the underwriters, stating that they are
independent public accountants within the meaning of the Securities Act and
that, in the opinion of such accountants, the financial statements of the
Company included in the Registration Statement or the prospectus, or any
amendment or supplement thereof, comply as to form in all material respects with
the applicable accounting requirements of the Securities Act, and such letter
shall additionally cover such other financial matters (including information as
to the period ending no more than five business days prior to the date of such
letter) with respect to such registration as such underwriters reasonably may
request;

       

      (j)           take
all actions reasonably necessary to facilitate the timely preparation and
delivery of certificates (not bearing any legend restricting the sale or
transfer of such securities) representing the Registrable Securities to be sold
pursuant to the Registration Statement and to enable such certificates to be in
such denominations and registered in such names as the Investor or any
underwriters may reasonably request; and

      
        
           

        

        
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      (k)           take
all other reasonable actions necessary to expedite and facilitate the
registration of the Registrable Securities pursuant to the Registration
Statement.

       

      4.           Obligations of
Investor.  The Investor shall furnish to the Company such
information regarding such Investor, the number of Registrable Securities owned
and proposed to be sold by it, the intended method of disposition of such
securities and any other information as shall be required to effect the
registration of the Registrable Securities, and cooperate with the Company in
preparing the Registration Statement and in complying with the requirements of
the Securities Act.

       

      5.           Expenses.

       

      (a)           All
expenses incurred by the Company in complying with Sections 2 and 3 including,
without limitation, all registration and filing fees (including the fees of the
Securities and Exchange Commission and any other regulatory body with which the
Company is required to file), printing expenses, fees and disbursements of
counsel and independent public accountants for the Company, fees and expenses
(including counsel fees) incurred in connection with complying with state
securities or “blue sky” laws, and fees of transfer agents and registrars are
called “Registration Expenses.” All underwriting discounts and selling
commissions applicable to the sale of Registrable Securities are called “Selling
Expenses.”

       

      (b)           The
Company will pay all Registration Expenses in connection with any Registration
Statement filed hereunder, and the Selling Expenses in connection with each such
Registration Statement shall be borne by the participating sellers in proportion
to the number of Registrable Securities sold by each or as they may otherwise
agree.

       

      6.           Indemnification and
Contribution.

       

      (a)           In
the event of a registration of any of the Registrable Securities under the
Securities Act pursuant to the terms of this Agreement, the Company will
indemnify and hold harmless and pay and reimburse, each seller of such
Registrable Securities thereunder, each underwriter of such Registrable
Securities thereunder and each other person, if any, who controls such seller or
underwriter within the meaning of the Securities Act, against any losses,
claims, damages or liabilities, joint or several, to which such seller,
underwriter or controlling person may become subject under the Securities Act or
otherwise, insofar as such losses, claims, damages or liabilities (or actions in
respect thereof) arise out of or are based upon any untrue statement or alleged
untrue statement of any material fact contained in any Registration Statement
under which such Registrable Securities were registered under the Securities Act
pursuant hereto or any preliminary prospectus or final prospectus contained
therein, or any amendment or supplement thereof, or arise out of or are based
upon the omission or alleged omission to state therein a material fact required
to be stated therein or necessary to make the statements therein not misleading,
or any violation or alleged violation of the Securities Act or any state
securities or blue sky laws and will reimburse each such seller, each such
underwriter and each such controlling person for any legal or other expenses
reasonably incurred by them in connection with investigating or defending any
such loss, claim, damage, liability or action; provided, that the Company will
not be liable in any such case if and to the extent that any such loss, claim,
damage or liability arises out of or is based upon the Company’s reliance on an
untrue statement or alleged untrue statement or omission or alleged omission so
made in conformity with information furnished by any such seller, any such
underwriter or any such controlling person in writing specifically for use in
such Registration Statement or prospectus.

      
        
           

        

        
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      (b)           In
the event of a registration of any of the Registrable Securities under the
Securities Act pursuant hereto each seller of such Registrable Securities
thereunder, severally and not jointly, will indemnify and hold harmless the
Company, each person, if any, who controls the Company within the meaning of the
Securities Act, each officer of the Company who signs the Registration
Statement, each director of the Company, each underwriter and each person who
controls any underwriter within the meaning of the Securities Act, against all
losses, claims, damages or liabilities, joint or several, to which the Company
or such officer, director, underwriter or controlling person may become subject
under the Securities Act or otherwise, insofar as such losses, claims, damages
or liabilities (or actions in respect thereof) arise out of or are based upon
reliance on any untrue statement or alleged untrue statement of any material
fact contained in the Registration Statement under which such Registrable
Securities were registered under the Securities Act pursuant hereto or, any
preliminary prospectus or final prospectus contained therein, or any amendment
or supplement thereof, or arise out of or are based upon the omission or alleged
omission to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading, and will reimburse the
Company and each such officer, director, underwriter, and
controlling person for any legal or other expenses reasonably incurred by them
in connection with investigating or defending any such loss, claim, damage,
liability or action, provided, that such seller will be liable hereunder in any
such case if and only to the extent that any such loss, claim, damage or
liability arises out of or is based upon an untrue statement or alleged untrue
statement or omission or alleged omission made in reliance upon and in
conformity with information pertaining to such seller, as such, furnished in
writing to the Company by such seller specifically for use in such Registration
Statement or prospectus, and provided that, the liability of each seller
hereunder shall be limited to the proceeds received by such seller from the sale
of Registrable Securities covered by such Registration
Statement.  Notwithstanding the foregoing, the indemnity provided in
this Section 6(b) shall not apply to amounts paid in settlement of any such
loss, claim, damage, liability or expense if such settlement is effected without
the consent of such indemnified party and provided further, that the Company
shall not be liable in any such case to the extent that any such loss, claim,
damage or liability (or action in respect thereof) arises out of or is based
upon an untrue statement or alleged untrue statement or omission or alleged
omission in such Registration Statement, which untrue statement or alleged
untrue statement or omission or alleged omission is completely corrected in an
amendment or supplement to the Registration Statement and the undersigned
indemnitees thereafter fail to deliver or cause to be delivered such
Registration Statement as so amended or supplemented prior to or concurrently
with the sale of the Registrable Securities to the person asserting such loss,
claim, damage or liability (or actions in respect thereof) or expense after the
Company has furnished the undersigned with the same.

      
        
           

        

        
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      (c)           Promptly
after receipt by an indemnified party hereunder of notice of the commencement of
any action, such indemnified party shall, if a claim in respect thereof is to be
made against the indemnifying party hereunder, notify the indemnifying party in
writing thereof, but the omission so to notify the indemnifying party shall not
relieve it from any liability which it may have to such indemnified party other
than under this Section 6 and shall only relieve it from any liability which it
may have to such indemnified party under this Section 6 if and to the extent the
indemnifying party is materially prejudiced by such omission.  In case
any such action shall be brought against any indemnified party and it shall
notify the indemnifying party of the commencement thereof, the indemnifying
party shall be entitled to participate in and, to the extent it shall wish, to
assume and undertake the defense thereof with counsel reasonably satisfactory to
such indemnified party, and, after notice from the indemnifying party to such
indemnified party of its election so to assume and undertake the defense
thereof, the indemnifying party shall not be liable to such indemnified party
under this Section 6 for any legal expenses subsequently incurred by such
indemnified party in connection with the defense thereof other than reasonable
costs of investigation and of liaison with counsel so selected, provided that if the
defendants in any such action include both the indemnified party and the
indemnifying party and the indemnified party shall have reasonably concluded
based upon written advise of its counsel that there may be reasonable defenses
available to it which are different from or additional to those available to the
indemnifying party or if the interests of the indemnified party reasonably may
be deemed to conflict with the interests of the indemnifying party, the
indemnified party shall have the right to select a separate counsel and to
assume such legal defenses and otherwise to participate in the defense of such
action, with the expenses and fees of such separate counsel and other expenses
related to such participation to be reimbursed by the indemnifying party as
incurred.

       

      (d)           In
order to provide for just and equitable contribution to joint liability under
the Securities Act in any case in which either (i) any holder of Registrable
Securities exercising rights under this Agreement, or any controlling person of
any such holder, makes a claim for indemnification pursuant to this Section 6
but it is judicially determined (by the entry of a final judgment or decree by a
court of competent jurisdiction and the expiration of time to appeal or the
denial of the last right of appeal) that such indemnification may not be
enforced in such case notwithstanding the fact that this Section 6 provides for
indemnification in such case, or (ii) contribution under the Securities Act may
be required on the part of any such selling holder or any such controlling
person in circumstances for which indemnification is provided under this Section
6; then, and in each such case, the Company and such holder will contribute to
the aggregate losses, claims, damages or liabilities to which they may be
subject (after contribution from others) in such proportion so that such holder
is responsible for the portion represented by the percentage that the public
offering price of its Registrable Securities offered by the Registration
Statement bears to the public offering price of all securities offered by such
Registration Statement, and the Company is responsible for the remaining
portion; provided, that, in any such case, (A) no such holder will be required
to contribute any amount in excess of the public offering price of all such
Registrable Securities offered by it pursuant to such Registration Statement and
(B) no person or entity guilty of fraudulent misrepresentation (within the
meaning of Section 12 (f) of the Securities Act) will be entitled to
contribution from any person or entity who was not guilty of such fraudulent
misrepresentation.

       

      7.           Changes in Capital
Stock.  If, and as often as, there is any change in the capital
stock of the Company by way of a stock split, stock dividend, combination or
reclassification, or through a merger, consolidation, reorganization or
recapitalization, or by any other means, appropriate adjustment shall be made in
the provisions hereof so that the rights and privileges granted hereby shall
continue as so changed.

      
        
           

        

        
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      8.           Representations and
Warranties of the Company.  The Company represents and warrants
to the Investor as follows:

       

      (a)           The
execution, delivery and performance of this Agreement by the Company have been
duly authorized by all requisite corporate action and will not violate any
provision of law, any order of any court or other agency of government, the
Articles of Incorporation or By-laws of the Company or any provision of any
indenture, agreement or other instrument to which it or any or its properties or
assets is bound, conflict with, result in a breach of or constitute (with due
notice or lapse of time or both) a default under any such indenture, agreement
or other instrument or result in the creation or imposition of any lien, charge
or encumbrance of any nature whatsoever upon any of the properties or assets of
the Company or its subsidiaries.

       

      (b)           This
Agreement has been duly executed and delivered by the Company and constitutes
the legal, valid and binding obligation of the Company, enforceable in
accordance with its terms, subject to any applicable bankruptcy, insolvency or
other laws affecting the rights of creditors generally and to general equitable
principles and the availability of specific performance.

       

      9.           Rule 144
Requirements.  The Company agrees to:

       

      (a)           make
and keep current public information about the Company available, as those terms
are understood and defined in Rule 144;

       

      (b)           use
its commercially reasonable efforts to file with the Commission in a timely
manner all reports and other documents required of the Company under the
Securities Act and the Exchange Act (at any time after it has become subject to
such reporting requirements); and

       

      (c)           furnish
to any holder of Registrable Securities upon request (i) a written statement by
the Company as to its compliance with the reporting requirements of Rule 144 and
of the Securities Act and the Exchange Act (at any time after it has become
subject to such reporting requirements), (ii) a copy of the most recent annual
or quarterly report of the Company, and (iii) such other reports and documents
of the Company as such holder may reasonably request to avail itself of any
similar rule or regulation of the Commission allowing it to sell any such
securities without registration.

       

      10.           Termination.  All
of the Company’s obligations to register Registrable Shares under Sections 2 and
3 hereto shall terminate upon the date on which the Investor holds no
Registrable Securities or all of the Registrable Securities are eligible for
resale under Regulation S.

       

      11.           Miscellaneous.

       

      (a)           All
covenants and agreements contained in this Agreement by or on behalf of any of
the parties hereto shall bind and inure to the benefit of the respective
successors and assigns of the parties hereto (including without limitation
transferees of any Registrable Securities), whether so expressed or
not.

      
        
           

        

        
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      (b)           All
notices, requests, consents and other communications hereunder shall be in
writing and shall be delivered in person, mailed by certified or registered
mail, return receipt requested, or sent by telecopier, addressed (i) if to the
Company, at Deer Consumer Products, Inc., c/o The Newman Law Firm, PLLC, 14 Wall
Street, 20th Floor,
New York, New York 10005 USA, Attn: Robert Newman, Esquire, phone (212)
227-7422, facsimile (212) 202-6055; and (ii) if to any holder of Registrable
Securities, to it at such address as may have been furnished to the Company or
its counsel in writing by such holder; or, in any case, at such other address or
addresses as shall have been furnished, in writing to the Company or its counsel
(in the case of a holder of Registrable Securities) or to the holders of
Registrable Securities (in the case of the Company) in accordance with the
provisions of this paragraph.

       

      (c)           This
Agreement shall be governed by and construed under the laws of the State of New
York, without giving effect to principles of conflicts of laws.  The
Company and Investor (1) agree that any legal suit, action or proceeding arising
out of or relating to this Agreement shall be instituted exclusively in any
state court located in New York, New York or in the United States District Court
for the Southern District of New York, (2) waive any objection which the Company
or Investor may have now or hereafter to the venue of any such suit, action or
proceeding, and (3) irrevocably consent to the jurisdiction of any state court
located in New York, New York, and the United States District Court for the
Southern District of New York in any such suit, action or
proceeding.  The Company and Investor further agree to accept and
acknowledge service of any and all process which may be served in any such suit,
action or proceeding in any state court located in New York, New York, or in the
United States District Court for the Southern District of New York and agree
that service of process upon the Company or Investor mailed by certified mail
to, in the case of the Company, the Company’s address, and in the case of the
Investor, to the Investor’s address as set forth on the Company’s books and
record, shall be deemed in every respect effective service of process upon the
Company, in any such suit, action or proceeding.  THE PARTIES HERETO
AGREE TO WAIVE THEIR RESPECTIVE RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF
ACTION BASED UPON OR ARISING OUT OF THIS AGREEMENT OR ANY DOCUMENT OR AGREEMENT
CONTEMPLATED HEREBY.

       

      (d)           In
the event of a breach by the Company or by the Investor, of any of their
obligations under this Agreement, the Investor or the Company, as the case may
be, in addition to being entitled to exercise all rights granted by law and
under this Agreement, including recovery of damages, will be entitled to
specific performance of its rights under this Agreement.  The Company
and the Investor agree that monetary damages would not provide adequate
compensation for any losses incurred by reason of a breach by it of any of the
provisions of this Agreement and hereby further agrees that, in the event of any
action for specific performance in respect of such breach, it shall waive the
defense that a remedy at law would be adequate.

       

      (e)           This
Agreement may not be amended or modified without the written consent of the
Company and the Investor.

       

      (f)   
        Failure of any party to exercise
any right or remedy under this Agreement or otherwise, or delay by a party in
exercising such right or remedy, shall not operate as a waiver
thereof.  No waiver shall be effective unless and until it is in
writing and signed by the party granting the waiver.

      
        
           

        

        
          10

          
            

          

        

        
           

        

      

       

      (g)           This
Agreement may be executed in two or more counterparts, each of which shall be
deemed an original, but all of which together shall constitute one and the same
instrument.  This Agreement, once executed by a party, may be
delivered to the other party hereto by facsimile transmission of a copy of this
Agreement bearing the signature of the party so delivering this
Agreement.

       

      (h)           If
any provision of this Agreement shall be held to be illegal, invalid or
unenforceable, such illegality, invalidity or unenforceability shall attach only
to such provision and shall not in any manner affect or render illegal, invalid
or unenforceable any other provision of this Agreement, and this Agreement shall
be carried out as if any such illegal, invalid or unenforceable provision were
not contained herein.

       

      (i)   
        This Agreement constitutes the
entire contract among the Company and the Investor relative to the subject
matter hereof and supersedes in its entirety any and all prior agreements,
understandings and discussions with respect thereto.

       

      (j)  
         The headings of the
sections of this Agreement are for convenience and shall not by themselves
determine the interpretation of this Agreement.

       

      [The
Remainder of this Page is intentionally left blank]

      
        
           

        

        
          11

          
            

          

        

        
           

        

      

      [Signature
Page to the Registration Rights Agreement]

       

      IN
WITNESS WHEREOF, the undersigned have executed this Agreement as of the date
first written above.

       

      
        
          
            
              
                
                  
                    
                      	 
      	
                              COMPANY

                            
	 	 
	 
      	
                              DEER
      CONSUMER PRODUCTS, INC.

                            
	 
      	 
      
	 
      	
                              By:

                            	 
      
	 
      	
                              Name:

                            	
                               Ying
      He

                            
	 
      	
                              Title:

                            	
                               Chief
      Executive
Officer

                            

                    

                  

                

              

            

          

        

      

      

      
        
          
            
              
                
                  
                    	 
      	 	
                            INVESTOR

                          
	 
      	 	 
      	 
      
	
                            COMPANY
      NAME:

                          	 	 
      	 
      
	 
      	 	 
      	 
      
	 
      	 	
                            By:

                          	 
      
	 
      	 	 
      	
                            Name:

                          
	 
      	 	 
      	
                            Title:

                          

                  

                

              

            

          

        

      

      
        
           

        

        
          12Unassociated Document

    
      Exhibit 10.1

       

      Fourth
Amendment to Credit Agreement

       

      This
Fourth Amendment to Credit Agreement is dated as of September 18, 2009
(this “Amendment”),
among AMCOL International Corporation (the “Company”), the Borrowing
Subsidiaries, the guarantors party hereto, the financial institutions listed on
the signature pages hereof as Lenders, and Harris N.A. (“Harris”), as administrative
agent (in such capacity, the “Administrative
Agent”).

       

      Preliminary
Statements

       

      A.The
Company, the Borrowing Subsidiaries, the guarantors party thereto (the “Guarantors”), the financial
institutions party thereto as Lenders, and the Administrative Agent have
heretofore entered into that certain Credit Agreement, dated as of
November 10, 2005 (as amended, the “Credit Agreement”);
and

       

      B.The
Company has asked the Lenders and the Administrative Agent to amend certain
covenants and make certain other modifications to the Credit Agreement and the
Lenders and the Administrative Agent are willing to do so on the terms and
conditions set forth in this Amendment.

       

      Now,
Therefore, in consideration of the premises set forth above, the terms and
conditions contained herein and other good and valuable consideration, the
receipt and sufficiency of which are hereby acknowledged, the parties hereto
agree as follows:

       

      Article
I

      Definitions

       

      Section 1.1.    Use of Defined
Terms.  Unless otherwise defined or the context otherwise
requires, terms for which meanings are provided in the Credit Agreement shall
have such meanings when used in this Amendment.

       

      Article
II

      Amendments

       

      Section 2.1.    Section 5.1 of
the Credit Agreement is hereby amended by inserting in proper alphabetical order
the following new defined term:

       

      “Senior Leverage Ratio”
means, as of the last day of any fiscal quarter of the Company, the ratio of
Total Senior Funded Debt minus, to the extent included
in the calculation of Total Senior Funded Debt, contingent obligations in
respect of performance letters of credit of the Company and its Subsidiaries as
of the last day of such fiscal quarter to EBITDA of the Company and its
Subsidiaries for the period of four fiscal quarters then ended.

       

      
        
           

        

        
          
          

          
            

          

        

        
           

        

      

       

       

      Section 2.2    The defined
term “Contingent
Obligations” contained in Section 5.1 of the Credit Agreement is
hereby amended by deleting the last sentence thereof and inserting in its place
the following:

       

      For the
purposes of all computations made under this Agreement, a guaranty in respect of
any Indebtedness shall be deemed to be Indebtedness equal to the principal
amount of such Indebtedness which has been guaranteed, and a guaranty in respect
of any other obligation or liability or any dividend shall be deemed to be an
obligation or liability equal to the maximum aggregate amount of such
obligation, liability or dividend.

       

      Section 2.3.    Section 8.21(a)
of the Credit Agreement is hereby amended in its entirety and as so amended
shall read as follows:

       

       (a) Senor Leverage
Ratio.  As of the last day of each fiscal quarter of the
Company, the Company shall not permit the Senior Leverage Ratio to be greater
than 3.0 to 1.0.

       

      Section 2.4.    Section 8.22
of the Credit Agreement is hereby amended in its entirety and as so amended
shall read as follows:

       

      Section 8.22.Contingent Obligations. The
Company will not and will not permit any Subsidiary to become or be liable in
respect of any Contingent Obligation except (i) the Guaranties hereunder,
(ii) Contingent Obligations of the Guarantors with respect to the Funded
Debt permitted by Section 8.7(d) hereof, (iii) Contingent Obligations
of the Company or any Domestic Subsidiary with respect to the obligations of the
Company or any Domestic Subsidiary, (iv) Contingent Obligations of a
Foreign Subsidiary with respect to the obligations of any other Foreign
Subsidiary, and (v) Contingent Obligations of the Company which are limited
in amount to a stated maximum dollar exposure in the aggregate not greater than
an amount equal to 5% of the total assets of the Company and its Subsidiaries as
shown on the Company’s most recent financial statements delivered pursuant to
Section 8.5 hereof and included in Current Debt or Consolidated Funded
Debt.

       

      Section 2.5.    Schedule I to
Exhibit F of the Credit Agreement is hereby amended in its entirety and as so
amended shall read as set forth as Addendum I to this Amendment.

       

      
        
           

        

        
          -2-

          
            

          

        

        
           

        

      

       

       

      Article
III

      Representations
And Warranties

       

      Section 3.1.    Credit Agreement
Representations.  In order to induce the Lenders and the
Administrative Agent to enter into this Amendment, each Borrower hereby
reaffirms, as of the date hereof, its representations and warranties contained
in Section 6 of the Credit Agreement and additionally represents and
warrants to the Administrative Agent and each Lender as set forth in this
Article III.

       

      Section 3.2.    Due Authorization,
Non-Contravention, etc.  The execution, delivery and
performance by each Borrower and each Guarantor of this Amendment are within
such Borrower’s and such Guarantor’s powers, have been duly authorized by all
necessary corporate action, and do not:

       

      
        (a)    contravene
any Borrower’s or any Guarantor’s constituent documents;

      

       

      
        (b)    contravene
any contractual restriction, law or governmental regulation or court decree or
order binding on or affecting any Borrower or any Guarantor;
or

      

       

      
        (c)    result in, or
require the creation or imposition of, any Lien on any of the properties of a
Borrower or a Guarantor.

      

       

      Section 3.3.    Government Approval,
Regulation, etc.  No authorization or approval or other action
by, and no notice to or filing with, any governmental authority or regulatory
body or other Person is required for the due execution, delivery or performance
by any Borrower or any Guarantor of this Amendment.

       

      Section 3.4.    Validity,
etc.  This Amendment constitutes the legal, valid and binding
obligation of each Borrower and each Guarantor enforceable in accordance with
its terms.

       

      Article
IV

      Conditions
Precedent

       

      Section 4.1.    Effectiveness.  This
Amendment shall become effective as of the opening of business on
September 18, 2009 (the “Effective Time”) subject to
the satisfaction of all of the following conditions precedent on or before such
date:

       

       

      
        (a)    The
Borrowers, the Guarantors, the Administrative Agent, and the Required Lenders
shall have executed and delivered this Amendment.

      

       

      
        (b)    The
Administrative Agent shall have received copies of resolutions of the executive
committee of the boards of directors (or equivalent governing body) of the
Company authorizing the execution, delivery and performance of this Amendment
and the Credit Agreement as amended by this Amendment together with specimen
signatures of the persons authorized to execute such documents on the Company’s
behalf, all certified in each instance by its Secretary or Assistant
Secretary.

      

       

      
        
           

        

        
          -3-

          
            

          

        

        
           

        

      

       

       

       

      
        (c)    The
Administrative Agent shall have received copies of resolutions of each
Guarantor’s Board of Directors (or similar governing body) authorizing the
execution, delivery and performance of this Amendment and the Credit Agreement
as amended by this Amendment, together with specimen signatures of the persons
authorized to execute such documents on each Guarantor’s behalf, all certified
in each instance by its Secretary or Assistant Secretary;

      

       

      
        (d)    The
Administrative Agent shall have received for itself and the Lenders the fees as
agreed to between the Administrative Agent and the Company;
and

      

       

      
        (e)    Legal matters
incident to the execution and delivery of this Amendment  shall be
satisfactory to the Administrative Agent and its counsel.

      

       

       

      Article
V

      Miscellaneous
Provisions

       

      Section 5.1.    Ratification of and References to
the Credit Agreement.  Except for the amendments expressly set
forth above, the Credit Agreement and each other Loan Document is hereby
ratified, approved and confirmed in each and every respect.  Reference
to this specific Amendment need not be made in the Credit Agreement, the Notes,
or any other instrument or document executed in connection therewith, or in any
certificate, letter or communication issued or made pursuant to or with respect
to the Credit Agreement, any reference in any of such items to the Credit
Agreement being sufficient to refer to the Credit Agreement as amended
hereby.

       

      Section 5.2.    Headings.  The
various headings of this Amendment are for convenience of reference only, are
not part of this Amendment and shall not affect the construction of, or be taken
into consideration in interpreting, this Amendment.

       

      Section 5.3.    Execution in
Counterparts.  This Amendment may be executed in counterparts
(and by different parties hereto on different counterparts), each of which shall
constitute an original, but all of which when taken together shall constitute a
single agreement.  

       

      Section 5.4.    No Other
Amendments.  Except for the amendments expressly set forth
above, the text of the Credit Agreement and the other Loan Documents shall
remain unchanged and in full force and effect, and the Lenders and the
Administrative Agent expressly reserve the right to require strict compliance
with the terms of the Credit Agreement and the other Loan
Documents.

       

      Section 5.5.    Costs and
Expenses.  The Company agrees to pay on demand all costs and
expenses of or incurred by the Administrative Agent in connection with the
negotiation, preparation, execution and delivery of this Amendment, including
the fees and expenses of counsel for the Administrative Agent.

       

      Section 5.6.    Governing
Law.  This Amendment shall be construed in accordance with and
governed by the law of the State of Illinois.  

       

      
        
           

        

        
          -4-

          
            

          

        

        
           

        

      

       

       

       

      In
Witness Whereof, the parties hereto have caused this Amendment to be duly
executed and delivered by their respective duly authorized officers as of the
day and year first above written.

       

      
        	 
      	
                “Borrowers”

                 

              
	 
      	
                AMCOL
      International Corporation

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Vice President and Chief Financial
Officer

              

      

       

      
        	 
      	
                CETCO
      Europe Ltd.

                 

                 

              
	 
      	
                By

              	
                 /s/ Lawrence E. Washow

              
	 
      	 
      	
                Name:
      Lawrence E. Washow

              
	 
      	 
      	
                Title:
      Director

              

      

      

      
        	 
      	
                AMCOL
      Minerals Europe, Ltd. (f/k/a

              
	 
      	
                Colin
      Stewart Minchem Limited)

                 

                 

              
	 
      	
                By

              	
                 /s/ Lawrence E. Washow

              
	 
      	 
      	
                Name:
      Lawrence E. Washow

              
	 
      	 
      	
                Title:
      Director

              

      

      

      
        	 
      	
                CETCO
      Poland SP. Z.O. O

                 

                 

              
	 
      	
                .By 

              	/s/ Ryan McKendrick
	 
      	 
      	
                Name:
      Ryan McKendrick

              
	 
      	 
      	
                Title:
      Chairman of Management Board

              

      

      

      
        	 
      	
                Volclay
      International Pty. Ltd.

                 

                 

              
	 
      	
                By

              	
                 /s/ Lawrence E. Washow

              
	 
      	 
      	
                Name:
      Lawrence E. Washow

              
	 
      	 
      	
                Title:
      Director

              

      

       

       

      
        
           

        

        
          S-1

          
            

          

        

        
           

        

      

       

      

      
        	 
      	
                “Guarantors”

                 

              
	 
      	
                AMCOL
      International Corporation

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Vice President and Chief Financial
Officer

              

      

      

      
        	 
      	
                Ameri-Co
      Logistics, Inc.

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Treasurer

              

      

      

      
        	 
      	
                American
      Colloid Company

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Vice President

              

      

      

      
        	 
      	
                Colloid
      Environmental Technologies Company

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Treasurer

              

      

      

      
        	 
      	
                AMCOL
      Specialties Holdings, Inc.

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Treasurer

              

      

      

      
        	 
      	
                CETCO
      Oilfield Services Company

                 

                 

              
	 
      	
                By

              	
                 /s/ Donald W. Pearson

              
	 
      	 
      	
                Name:  Donald
      W. Pearson

              
	 
      	 
      	
                Title:
      Treasurer

              

      

       

      
        
           

        

        
          S-2

          
            

          

        

        
           

        

      

       

      

      
        	 
      	
                “Lenders”

                 

              
	 
      	
                Harris
      N.A., in its individual capacity as a Lender,

                as
      L/C Issuer, and as Administrative Agent

                 

                 

              
	 
      	
                By

              	
                 /s/ Thad D. Rasche

              
	 
      	 
      	
                Name:
      Thad D. Rasche

              
	 
      	 
      	
                Title:
      Director

              

      

       

       

       

      
        
           

        

        
          S-3

          
            

          

        

        
           

        

      

       

       

       

       

      
 

      
        	 
      	
                Wells
      Fargo Bank, N.A., individually as a Lender

                and
      as Syndication Agent

                 

                 

              
	 
      	
                By

              	
                /s/ Corinne M. Potter

              
	 
      	 
      	
                Name:
      Corinne M. Potter

              
	 
      	 
      	
                Title:
      Vice President

              

      

       

       

      
        
           

        

        
          S-4

          
            

          

        

        
           

        

      

       

      
 

      
        	 
      	
                Bank
      of America, N.A., individually as a Lender

                and
      as Documentation Agent

                 

                 

              
	 
      	
                By

              	
                /s/ Daniel R. Petrik

              
	 
      	 
      	
                Name:
      Daniel R. Petrik

              
	 
      	 
      	
                Title:
      Senior Vice President

              

      

       

       

      
        
           

        

        
          S-5

          
            

          

        

        
           

        

      

       

      
 

      
        	 
      	
                The
      Northern Trust Company

                 

                 

              
	 
      	
                By

              	
                /s/ Brandon Rolek

              
	 
      	 
      	
                Name:
      Brandon Rolek

              
	 
      	 
      	
                Title:
      Vice President

              

      

       

       

      
        
           

        

        
          S-6

          
            

          

        

        
           

        

      

      
 

      
        	 
      	
                RBS
      Citizens, N.A.

                 

                 

              
	 
      	
                By

              	
                ______________________

              
	 
      	 
      	
                Name:

              
	 
      	 
      	
                Title:

              

      

       

       

      
        
           

        

        
          S-7

          
            

          

        

        
           

        

      

       

      
 

      
        	 
      	
                HSBC
      Bank USA, N.A.

                 

                 

              
	 
      	
                By

              	
                /s/ Andrew Bicker

              
	 
      	 
      	
                Name:
      Andrew Bicker

              
	 
      	 
      	
                Title:
      Vice President

              

      

      

       

       

       

      
        
           

        

        
          S-8

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