Document:

EX-10.01

Exhibit 10.01

EXECUTION VERSION

SEPARATION AGREEMENT AND RELEASE OF ALL CLAIMS

This Separation Agreement and Release of All Claims (“Agreement”) is entered into by and between
Jeffrey R. Woods (“Mr. Woods”) and MoneyGram International, Inc., a Delaware corporation, and its
predecessors, successors, affiliates, subsidiaries and related companies (“MoneyGram”). This
Agreement is effective as of the date it is duly executed by both parties.

A. MoneyGram employed Mr. Woods in the position of Executive Vice President and Chief
Financial Officer.

B. MoneyGram and Mr. Woods have mutually agreed upon the following payments, benefits, and
other terms and conditions relating to the end of their employment relationship and to the
resolution of all actual and potential disputes between them.

C. Mr. Woods and MoneyGram are parties to a Severance Agreement dated August 3, 2009 (the
“Severance Agreement”), an Officer Indemnification Agreement dated August 3, 2009, a Non-Qualified
Stock Option Agreement dated August 11, 2009 and an Employee Trade Secret, Confidential Information
and Post-Employment Restriction Agreement dated August 3, 2009.

MoneyGram and Mr. Woods agree as follows:

1. Termination of Employment. Mr. Woods’ employment with MoneyGram terminated without
“Cause” (as such term is defined in the Severance Agreement) as of January 15, 2010 (the
“Separation Date”). As of the Separation Date, Mr. Woods resigned from all positions he held with
MoneyGram and/or its subsidiary or affiliate companies.

2. Release of Claims by Mr. Woods. In consideration for the receipt of the payments and
other benefits described in this Agreement, to which Mr. Woods understands and acknowledges he may
not otherwise be entitled without executing this Agreement, Mr. Woods hereby releases and forever
discharges MoneyGram, its parent companies, predecessors, successors, affiliates, subsidiaries,
related companies, shareholders, and their respective members, managers, partners, employees,
officers, agents, and directors (individually a “Released Party” and collectively the “Released
Parties”) from any and all claims and causes of action, known or unknown, against any of the
Released Parties, including but not limited to:

2.1 All claims arising out of or relating to Mr. Woods’ employment with MoneyGram
and/or Mr. Woods’ separation from that employment.

2.2 All claims arising out of or relating to the statements, actions, or omissions
of the Released Parties.

2.3 All claims for any alleged unlawful discrimination, harassment, retaliation or
reprisal, or other alleged unlawful practices arising under any federal, state, or
local statute, ordinance, or regulation, including without limitation, claims under
Title VII of the Civil Rights Act of 1964, as amended; the Age Discrimination in
Employment Act of 1967, as amended; the Americans with Disabilities Act of 1990, as
amended; the Family and Medical Leave Act of 1993; the Equal Pay Act of 1963; the
Worker Adjustment and Retraining Notification Act; the Employee Retirement Income
Security Act of 1974; the Fair Credit Reporting Act; the Minnesota Human Rights
Act, any other federal, state or local anti-discrimination acts, state wage payment
statutes and non-interference or non-retaliation statutes.

2.4 All claims for alleged wrongful discharge; breach of contract; breach of
implied contract; failure to keep any promise; breach of a covenant of good faith
and fair dealing; breach of fiduciary duty; promissory estoppel; Mr. Woods’
activities, if any, as a “whistleblower”; defamation; infliction of emotional
distress; fraud; misrepresentation; negligence; harassment; retaliation or
reprisal; constructive discharge; assault; battery; false imprisonment; invasion of
privacy; interference with contractual or business relationships; any other
wrongful employment practices; and violation of any other principle of common law.

2.5 All claims for compensation of any kind, including without limitation,
commission payments, bonus payments, vacation pay, expense reimbursements,
reimbursement for health and welfare benefits, and perquisites, except as otherwise
provided in this Agreement.

2.6 All claims for back pay, front pay, reinstatement, other equitable relief,
compensatory damages, damages for alleged personal injury, liquidated damages, and
punitive damages.

2.7 All claims for attorneys’ fees, costs, and interest.

2.8 Any right to future employment with MoneyGram, and MoneyGram shall have the
right to refuse to re-employ Mr. Woods without liability to Mr. Woods.

MoneyGram acknowledges and agrees, however, that Mr. Woods does not release (i) any claims that the
law does not allow to be waived by private agreement, (ii) any claims that are based on events
occurring after the date on which Mr. Woods signs this Agreement, or (iii) any claims to
indemnification or insurance coverage, including but not limited to, “D & O coverage”, that he may
have with respect to any claims made or threatened against him in his capacity as a director,
officer or employee of MoneyGram.

3. Payments and Benefits under the Severance Agreement. Specifically in consideration of
the release of claims in this Agreement, and subject to (x) Mr. Woods signing this Agreement within
the time period prescribed in Section 9 hereof and (y) not revoking the release of claims in this
Agreement pursuant to Section 10 hereof, MoneyGram shall make the following payments and provide
the following benefits to Mr. Woods pursuant to and as provided in the Severance Agreement each of
which shall at all times be made so as to satisfy the requirements of Section 409A of the Internal
Revenue Code of 1986, as amended (the “Code”):

3.1 Salary Severance. Salary severance of $440,000 which, subject to
section 5 hereof, shall be payable in six (6) equal monthly installments in
accordance with MoneyGram’s normal payroll practices in effect as of the date of
this Agreement.

3.2 Bonus Severance. Bonus severance of $132,000 which, subject to section
5 hereof, will be payable in a lump sum when annual Management and Line of Business
Incentive Plan (“MIP”) bonuses are paid to other MIP participants for fiscal year
2009 or March 15, 2010, whichever date occurs first.

3.3 Health and Life Insurance. Subject to section 5 hereof, continuation
of Mr. Woods’ health insurance coverage (including coverage for Mr. Woods’
dependents to the extent covered prior to the Separation Date) and life insurance
coverage for a period of one year following the Separation Date.

The parties agree that the payments and benefits under this Section 3 satisfy any and all of
MoneyGram’s obligations under the Severance Agreement. Mr. Woods shall have no right to any
additional or further payments or benefits pursuant to the Severance Agreement. MoneyGram
acknowledges and agrees that Mr. Woods shall not be obligated to seek other employment in
mitigation of the above payments, and the obtaining of any such other employment shall in no event
effect any reduction of MoneyGram’s obligations to make the above payments.

4. Payments of Accrued Amounts and Other Benefits. Specifically in consideration of Mr.
Woods’ prior services to MoneyGram and the release of claims in this Agreement, and subject to (x)
Mr. Woods signing this Agreement within the time period prescribed in Section 9 hereof and (y) and
not revoking the release of claims in this Agreement pursuant to Section 10 hereof, MoneyGram shall
pay the following accrued amounts and provide the following benefits to Mr. Woods: 

4.1 MoneyGram shall pay Mr. Woods for all vacation that is accrued but unused as of
the Separation Date. Payment for accrued but unused vacation shall be made in a
lump sum payment within sixty (60) days of the Separation Date.

4.2 Mr. Woods’ participation in the MoneyGram International, Inc. 401(k) Program
(“401(k) Program”) and MoneyGram’s matching obligation under the 401(k) Program
ceased as of the Separation Date, and any distribution of the 401(k) Program’s
funds will be in accordance with the provisions of the 401(k) Program.

4.3 Mr. Woods’ business travel accident, short-term disability and long-term
disability coverage ceased as of the Separation Date. Conversion of Mr. Woods’
group long-term disability coverage to individual coverage, if any, shall be at Mr.
Woods’ sole expense.

4.4 Mr. Woods may possess exercisable MoneyGram stock option rights. Mr. Woods
agrees (i) to observe MoneyGram’s policy on insider trading and (ii) not to
purchase or sell MoneyGram stock while in possession of inside information, or
prior to the next window period that begins at or after Mr. Woods’ Separation Date.
All such stock option rights must be exercised within the respective exercise
periods set forth in the Non-Qualified Stock Option Agreement between Mr. Woods and
MoneyGram or they will expire; provided, however, that if, under MoneyGram’s policy
on insider trading, Mr. Woods is not permitted to exercise a stock option on the
date on which the exercise period of such stock option expires, such exercise
period instead shall expire ten (10) business days after the commencement of the
period that Mr. Woods first may exercise such stock option under MoneyGram’s policy
on insider trading; provided further, that in no event may such stock option be
exercised after the expiration of its term. Mr. Woods may exercise his MoneyGram
stock options, if any, by contacting Carrie Shober at 952-591-3062, via the
Internet (www.etrade.com/stockplans) or by contracting E*Trade at
1-800-387-2331.

4.5 Mr. Woods’ other benefits, if any, will be provided in accordance with the
provisions of the governing document(s) for those benefits.

Mr. Woods shall have no right to any additional or further payments or benefits under this
Agreement or otherwise.

5. Section 409A.

5.1 The intent of the parties is that payments and benefits under this Agreement
comply with or be exempt from Section 409A and, accordingly, to the maximum extent
permitted, this Agreement shall be interpreted to be in compliance therewith. To
the extent that any provision hereof is modified in order to comply with or be
exempt from Section 409A, such modification shall be made in good faith and shall,
to the maximum extent reasonably possible, maintain the original intent and
economic benefit to Mr. Woods and MoneyGram of the applicable provision without
violating the provisions of Section 409A. In no event whatsoever will MoneyGram be
liable for any additional tax, interest or penalties that may be imposed on Mr.
Woods under Section 409A or any damages for failing to comply with Section 409A.

5.2 A termination of employment shall not be deemed to have occurred for purposes
of any provision of this Agreement providing for the payment of any amounts or
benefits subject to Section 409A upon or following a termination of employment
unless such termination is also a “separation from service” as defined in
Section 1.409A-1(h) of the Treasury regulations, including the default presumptions
and, for purposes of any such provision of this Agreement, references to a
“termination,” “termination of employment” or like terms shall mean “separation
from service.” If Mr. Woods is deemed on the date of termination to be a
“specified employee” within the meaning of that term under Section 409A(a)(2)(B) of
the Code, then with regard to any payment or the provision of any benefit that is
otherwise considered nonqualified deferred compensation under Section 409A payable
on account of a “separation from service,” such payment or benefit shall be made or
provided on the first business day of the seventh month following Mr. Woods’
“separation from service” (the “Delay Period”). Upon the expiration of the Delay
Period, all payments and benefits delayed pursuant to this Section 5.2 shall be
paid or reimbursed to Mr. Woods in a lump sum, and any remaining payments and
benefits due under this Agreement shall be paid or provided in accordance with the
normal payment dates specified for them herein. Notwithstanding the foregoing, to
the extent that the foregoing applies to the provision of any ongoing welfare
benefits to Mr. Woods that would not be required to be delayed if the premiums
therefor were paid by Mr. Woods, Mr. Woods shall pay the full cost of premiums for
such welfare benefits during the six-month period and MoneyGram shall pay Mr. Woods
an amount equal to the amount of such premiums paid by him during such six-month
period promptly after its conclusion.

5.3 Notwithstanding anything herein to the contrary, (i) all expenses or other
reimbursements as provided herein shall be payable in accordance with MoneyGram’s
policies in effect from time to time, but in any event shall be made on or prior to
the last day of the taxable year following the taxable year in which such expenses
were incurred by Mr. Woods; (ii) no such reimbursement or expenses eligible for
reimbursement in any taxable year shall in any way affect the expenses eligible for
reimbursement in any other taxable year; (iii) the right to reimbursement or
in-kind benefits shall not be subject to liquidation or exchanged for another
benefit; and (iv) any tax gross-up payment as provided herein shall be made in any
event no later than the end of the calendar year immediately following the calendar
year in which Mr. Woods remits the related taxes (and any reimbursement of expenses
incurred due to a tax audit or litigation shall be made no later than the end of
the calendar year immediately following the calendar year in which the taxes that
are the subject of the audit or litigation are remitted to the taxing authority,
or, if no taxes are to be remitted, the end of the calendar year following the
calendar year in which the audit or litigation is completed).

5.4 For purposes of Section 409A, Mr. Woods’ right to receive any installment
payments pursuant to this Agreement shall be treated as a right to receive a series
of separate and distinct payments. Whenever a payment under this Agreement
specifies a payment period with reference to a number of days (e.g., “payment shall
be made within sixty (60) days following the date of termination”), the actual date
of payment within the specified period shall be within the sole discretion of
MoneyGram.

6. Claims Involving MoneyGram. Mr. Woods warrants that he has not instituted, filed or
caused others to file or institute any charge, complaint or action against any Released Party. Mr.
Woods warrants that, to the full extent permitted by law, he will not file or institute any charge,
complaint or action against any Released Party with respect to any matters arising before or on the
date Mr. Woods signs this Agreement, other than with respect to enforcement of this Agreement. Mr.
Woods will not recommend or suggest to any potential claimants or employees of MoneyGram or their
attorneys or agents that they initiate claims or lawsuits against any Released Party, nor will Mr.
Woods voluntarily aid, assist, or cooperate with any claimants or employees of MoneyGram or their
attorneys or agents in any claims or lawsuits now pending or commenced in the future against any
Released Party; provided, however, that nothing in this paragraph will be construed to prevent Mr.
Woods from giving truthful testimony in response to direct questions asked pursuant to a lawful
subpoena during any future legal proceedings involving any Released Party. Further, this Agreement
does not purport to limit any right Mr. Woods may have to file a charge under any civil rights
statute or to participate in an investigation or proceeding conducted by the Equal Employment
Opportunity Commission or other investigative agency. This Agreement does, however, waive and
release any right to recover damages or other relief under any civil rights statute.

7. Post-Employment Restrictions and Obligations. Mr. Woods understands, acknowledges and
agrees that he continues to be bound by the post-employment restrictions and other obligations set
forth in the Employee Trade Secret, Confidential Information and Post-Employment Restriction
Agreement between Mr. Woods and MoneyGram.

8. Non-Disparagement. Mr. Woods hereby acknowledges that he is not aware of any acts or
practices of any Released Party that he knows or believes to be unlawful or unethical. Mr. Woods
agrees not to express any derogatory or damaging statements about any Released Party, the
management of MoneyGram or MoneyGram’s business condition in any public way or to anyone who could
make these statements public. MoneyGram shall instruct its Chairman and Chief Executive Officer
not to knowingly disparage, criticize, or otherwise make any derogatory statements regarding Mr.
Woods in any communications made in a public manner. Mr. Woods understands and acknowledges that
this non-disparagement provision is a material inducement to the making of this Agreement and that
if Mr. Woods breaches this provision, MoneyGram will be entitled to pursue its legal and equitable
remedies, including without limitation, the right to recover damages (including but not limited to
any amounts paid and/or owing under this Agreement) and to seek injunctive relief. It is
understood and acknowledged that nothing in this Section 8 will be construed to prevent either
party from giving truthful testimony in response to direct questions asked pursuant to a lawful
subpoena during any future legal proceedings.

9. Time to Consider Agreement. Mr. Woods understands and acknowledges that he may take
twenty-one (21) calendar days to decide whether to sign this Agreement (“Consideration Period”).
Mr. Woods represents that if he signs this Agreement before the expiration of the Consideration
Period, it is because he has decided that he does not need any additional time to decide whether to
sign this Agreement. Mr. Woods further agrees that any changes, material or otherwise, made to
this Agreement do not restart or affect in any manner the original Consideration Period.
Notwithstanding any provision of this Agreement to the contrary, no payments under this Agreement
shall be paid if, within 60 days following the date of this Agreement, Mr. Woods has not signed,
with all periods of revocation expired, this Agreement.

10. Right to Rescind or Revoke. Mr. Woods understands and acknowledges that he has fifteen
(15) days to revoke the release of any claims under the Age Discrimination in Employment Act
(“ADEA”) and/or the Minnesota Human Rights Act (“MHRA”). Mr. Woods understands and acknowledges
that if he wishes to revoke the above-referenced release of claims under the ADEA and/or the MHRA
after he has signed this Agreement, the revocation must be in writing and hand-delivered or mailed
to MoneyGram. If hand-delivered to MoneyGram, the revocation must be: (a) addressed and delivered
to Chairman and Chief Executive Officer, MoneyGram International, Inc., 1550 Utica Avenue South,
M.S. GHQ-8020, Minneapolis, MN 55416, within the fifteen-day period. If mailed to MoneyGram, the
revocation must be: (a) postmarked within the fifteen-day period; (b) addressed to Chairman and
Chief Executive Officer, MoneyGram International, Inc., 1550 Utica Avenue South, M.S. GHQ-8020,
Minneapolis, MN 55416; and (c) sent by certified mail, return receipt requested. In the event
that Mr. Woods provides a timely revocation pursuant to this Section 10, MoneyGram may, in its sole
discretion, (a) void this Agreement in its entirety, or (b) void the release of Mr. Woods’ ADEA
and/or MHRA claims but enforce the remainder of this Agreement according to its terms.

11. Return of Equipment. Mr. Woods shall, on or prior to the Separation Date, diligently
locate all of MoneyGram’s property within his possession and return to MoneyGram all of MoneyGram’s
property and information within his possession. Such property includes, but is not limited to,
credit cards, computers, copy machines, facsimile machines, lap top computers, Blackberries,
pagers, entry cards, keys, building passes, computer software, manuals, journals, diaries, files,
lists, codes, documents, correspondence, and methodologies particular to MoneyGram and any and all
copies thereof. Moreover, Mr. Woods is strictly prohibited from destroying, obliterating or
altering any of MoneyGram’s property covered by this Section 11, and Mr. Woods is strictly
prohibited from making copies, or directing copies to himself through e-mail or other transmission,
of any of MoneyGram’s property covered by this Section 11. After the date hereof, Mr. Woods agrees
to promptly respond to any reasonable request by MoneyGram to return MoneyGram property in his
possession and/or control, and Mr. Woods further agrees that should he later discover any MoneyGram
property in his possession and/or control, he will promptly return it to MoneyGram without a
specific request by MoneyGram to do so.

12. Reasonable Requests; Indemnification.

12.1 Mr. Woods will make himself available to MoneyGram either by telephone or, if
MoneyGram believes necessary, in person upon reasonable request and notice, to
assist MoneyGram in connection with any matter relating to services performed by
his on behalf of MoneyGram prior to the Separation Date. Mr. Woods further agrees
that he will cooperate fully with MoneyGram in the defense or prosecution of any
claims or actions now in existence or which may be brought or threatened in the
future against or on behalf of MoneyGram, its directors, shareholders, officers, or
employees, including, but not limited to, appearing in person to act as a witness
with respect to such claims. Mr. Woods will cooperate in connection with such
claims or actions including, without limitation, making himself available in person
to prepare for any proceeding (including depositions), to provide affidavits, to
assist with any audit, inspection, investigation, proceeding or other inquiry, and
to act and appear as a witness in connection with any litigation or other legal
proceeding affecting MoneyGram. MoneyGram will reimburse Mr. Woods for his
reasonable and actual out-of-pocket expenses incurred as a direct result of his
compliance with this provision.

12.2 Mr. Woods further agrees that should he be contacted (directly or indirectly)
by any individual or any person representing an individual or entity that is or may
be legally or competitively adverse to MoneyGram in connection with any claims or
legal proceedings, he will promptly notify MoneyGram of that fact in writing, but
in no event later than within three (3) calendar days after he is contacted. Such
notification shall include a reasonable description of the content of the
communication with the legally or competitively adverse individual or entity.

12.3 MoneyGram will indemnify Mr. Woods in accordance with the terms of the August
3, 2009 Officer Indemnification Agreement between MoneyGram and Mr. Woods.

13. Communications. Mr. Woods agrees that he will not make any verbal or written comments
with respect to his separation from MoneyGram except in accordance with the communications plan
provided to Mr. Woods on the Separation Date.

14. Full Compensation. Mr. Woods agrees that the payments made and other consideration
provided by MoneyGram under this Agreement constitute full compensation for and extinguish all of
Mr. Woods’ actual or potential claims, including, but not limited to, all claims for attorneys’
fees, costs, and disbursements, and all claims for any type of legal or equitable relief related to
his employment relationship with MoneyGram and termination of employment.

15. No Admission of Wrongdoing. Mr. Woods understands, acknowledges and agrees that this
Agreement does not constitute an admission that MoneyGram has violated any local ordinance, state
or federal statute, or principle of common law, or that MoneyGram has engaged in any improper or
unlawful conduct or wrongdoing against Mr. Woods. Mr. Woods agrees that he will not characterize
this Agreement or the payment of any money or other consideration in accord with this Agreement as
an admission that MoneyGram has engaged in any wrongdoing.

16. Authority. Mr. Woods represents and warrants that he has the legal capacity to enter
into this Agreement and that no causes of action, claims, or demands released pursuant to this
Agreement have been assigned to any person or entity not a party to this Agreement.

17. Right to Consult with Attorney. Mr. Woods acknowledges that, by virtue of being
presented with this Agreement, Mr. Woods has hereby been advised in writing and is fully aware of
his right to consult with an attorney of his own choosing for the purpose of determining whether to
sign this Agreement.

18. Knowing and Voluntary Action. Mr. Woods acknowledges that he has had a full
opportunity to consider this Agreement and to ask any questions that he may have concerning this
Agreement. Mr. Woods acknowledges that in deciding whether to sign this Agreement, he has not
relied upon any statements made by MoneyGram or its agents, other than the statements made in this
Agreement and in any MoneyGram benefit plans in which Mr. Woods is a participant. Mr. Woods
further acknowledges that he has not relied on any legal, tax or accounting advice from MoneyGram
or its agents.

19. Entire Agreement. Except as expressly stated to the contrary in this Agreement, this
Agreement, the Non-Qualified Stock Option Agreement, the Officer Indemnification Agreement, and the
Employee Trade Secret, Confidential Information and Post-Employment Restriction Agreement between
Mr. Woods and MoneyGram constitute the entire agreement of the parties with respect to Mr. Woods’
employment with MoneyGram and Mr. Woods’ separation from employment with MoneyGram. Except as
stated in this Agreement, Mr. Woods shall have no rights to payments, benefits or otherwise under
any MoneyGram agreement or plan.

20. Miscellaneous Provisions.

20.1 No modification or waiver of any provision hereof will be binding on any party
unless in writing and signed by the parties hereto.

20.2 The invalidity or unenforceability of any particular provision hereof will not
affect the other provisions of this Agreement, and this Agreement is to be
construed in all respects as if such invalid or unenforceable provision(s) were
omitted.

20.3 This Agreement is binding on and will inure to the benefit of the parties
hereto and their respective successors, permitted assigns, heirs, executors and
administrators.

20.4 This Agreement may not be assigned, in whole or in part, by either party
hereto without the prior written consent of the other party (any purported
assignment hereof in violation of this subparagraph being null and void), provided
however, that MoneyGram may, without prior consent, freely assign this Agreement to
any successor in interest to MoneyGram or any affiliate by merger, consolidation,
reorganization or otherwise by operation of law.

21. Counterparts. This Agreement may be executed simultaneously in two or more
counterparts, each of which will be deemed an original, but all of which together will constitute
one and the same instrument.

22. Governing Law. This Agreement will be construed in accordance with, and any dispute or
controversy arising from any breach or asserted breach of this Agreement will be governed by, the
internal laws, and not the law of conflicts, of the State of Minnesota.

23. Notices. Any notice required or permitted to be given under this Agreement shall be
sufficient if made in writing and sent via Certified Mail, Return Receipt Requested and addressed
as follows:

If to Mr. Woods:

Mr. Woods’ current address on file with MoneyGram or such other address as Mr. Woods shall provide
pursuant to written notice to MoneyGram.

If to MoneyGram:

MoneyGram International, Inc.

1550 Utica Avenue South, M.S. GHQ-8020

Minneapolis MN 55416

Attn: Chairman and Chief Executive Officer

[SIGNATURE PAGE FOLLOWS]

1

IN WITNESS WHEREOF, the parties have executed this Agreement on the dates indicated at their
respective signatures below.

      

Jeffrey R. Woods

Date:       

MoneyGram International, Inc.

By:       

Its:       

Date:       

[THIS IS THE SIGNATURE PAGE TO THE SEPARATION AGREEMENT

AND RELEASE OF ALL CLAIMS BETWEEN THE ABOVE-REFERENCED PARTIES]

2EX-10.1

TRANSITION AGREEMENT

This Transition Agreement made as of this 18th day of January 2010 between Unica Corporation
(“Unica” or “Company”) and Richard Welch (“Mr. Welch”).

WHEREAS, Mr. Welch has been employed by the Company since May 2007, and has served as the
Company’s Senior Vice President of Global Services since that time;

WHEREAS, the Company and Mr. Welch mutually desire to terminate Mr. Welch’s employment with
the Company and Mr. Welch has indicated to the Company his desire to explore various professional
opportunities which have been or may be presented to him; and

WHEREAS, the Company desires to secure his continued service for a minimum designated period
of time to allow for the timely completion of his current assignments and to allow for an
appropriate transition of his duties.

NOW, THEREFORE, in consideration of the foregoing and the mutual covenants contained herein,
the parties agree as follows.

1. Contractual Status. The parties agree that Mr. Welch will remain employed as the
Company’s Senior Vice President of Global Services from the date of this Transition Agreement until
his resignation as Senior Vice President of Global Services on January 31, 2010 (the “Termination
Date”). The parties further agree that Mr. Welch will continue to perform those duties and
responsibilities customary and consistent with his position as Senior Vice President of Global
Services until the Termination Date. Up to and including the Termination Date, Mr. Welch will
continue to receive the same base salary, and fringe benefits to which he was entitled immediately
prior to the execution date of this Transition Agreement. On the Termination Date, Mr. Welch will
be paid all wages earned but unpaid and all accrued but unused vacation time up to and through the
Termination Date.

2. Consideration.

(a) Release. Upon the cessation of Mr. Welch’s employment pursuant to Section 1
above, Mr. Welch shall execute the Release of Claims attached hereto as Exhibit A and, conditioned
on the execution and nonrevocation by Mr. Welch of the Release of Claims, Mr. Welch or, in the
event of Mr. Welch’s death, his estate, shall be entitled to the compensation and benefits set
forth in subparagraphs 2(b)-(h) below.

(b) Continued Salary. In consideration for the promises made herein, the Company
shall provide Mr. Welch bi-weekly payments commencing on the next regularly scheduled pay cycle
following the date the Release of Claims referenced in paragraph 2 above becomes binding upon him
in the amount of $9,200.00, less applicable taxes and withholdings, for a period of two (2) months.
The total gross amount of these payments is $36,800.

(c) Executive Support Services. The Company will pay up to an aggregate amount of
$5,000 for any third-party executive services fees (including fees for professional development or
educational courses) incurred by Mr. Welch, provided that such services take place prior to
September 30, 2010. Mr. Welch shall instruct any such third party to invoice the Company directly
for such fees. Alternatively, Mr. Welch may submit receipts for such third party expenses via
Unica Expense Report, to be approved by the Unica SVP of HR, and re-embursed by check.

(e) Computer. The Company will allow Mr. Welch to keep the laptop computer (and
related peripherals) previously provided by the Company. However, this transfer of ownership is
contingent upon Mr. Welch’s cooperation in allowing the Company to remove all Company programs,
applications and information from the computer prior to his termination of employment. The Company
transfers ownership of the computer (and related peripherals) in “as is” condition and makes no
promises nor provides any warranties regarding the condition of the computer.

(f) Amended Equity Grants. The Company agrees to amend Mr. Welch’s outstanding equity
awards to provide for continued vesting beyond the Termination Date through and including June 30,
2010 (the “End Vest Date”) as follows:

	 	 	 	 	 	 	 	 	 	 	 
	NQ Stock Options
	Number	 	Vest Date	 	Number of Options To Vest	 	Price
	UC000523

	 	2/26/10
	 	 	13,334	 	 	$	4.84	 
	UC000163

	 	3/01/10
	 	 	625	 	 	$	6.46	 
	UC000459

	 	3/01/10
	 	 	1,562	 	 	$	4.21	 
	UC000523

	 	5/26/10
	 	 	1,667	 	 	$	4.84	 
	UC000163

	 	6/01/10
	 	 	 625	 	 	$	6.46	 
	UC000459

	 	6/01/10
	 	 	1,563	 	 	$	4.21	 
	Restricted Stock Units

	 

	Number

	 	Vest Date
	 	Number of Shares To Vest
	 	

	 

	 	 
	 	 	 	 	 	

	RU000266

	 	6/01/10
	 	 	10,000	 	 	

	RU000498

	 	6/01/10
	 	 	1,250	 	 	

All vesting in Company equity (e.g. restricted stock units or options) will cease on the End Vest
Date, and the period in which Mr. Welch may exercise any vested non-qualified stock options shall
be extended to be the period ending 90 days after the End Vest Date.

Except as set forth above, all terms and conditions of any outstanding equity award to Mr. Welch
shall remain unchanged and be governed by the 2005 Stock Incentive Plan, as amended (the “Plan”),
and any other equity grant agreement with the Company (“Equity Agreements”). In addition, any
amounts contributed by Mr. Welch under the Company’s Employee Stock Purchase Plan for the current
offering period shall be refunded to Mr. Welch and included in the payment made to Mr. Welch on the
Termination Date.

(g) Health and Dental Insurance. The Termination Date will serve as the “qualifying
event” under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”). If Mr. Welch
timely elects to continue medical and/or dental insurance coverage after the Termination Date in
accordance with the provisions of COBRA, the Company will pay the Company portion of his monthly
premium payments through June 30, 2010. Mr. Welch still will be responsible for the employee
portion of the premium during the Payment Period (such amounts will be deducted from the salary
continuation payments) and shall remit employee portion of the premium from April 1, 2010 until
June 30, 2010 to the Company.

(h) Taxes. All amounts set forth in this Section 2 are subject to any applicable
federal, state and local deductions, withholdings, payroll and other taxes.

(j) Termination of Benefits. With the exception of the benefits set forth in this
Section 2, all other benefits under any Company provided benefit plan, program, contract or
practice will end upon the Termination Date, except as provided by law.

(k) Cessation of Payments: The Company may terminate Mr. Welch’s employment prior to
the Termination Date and cease making all further payments and benefits set forth in this section)
in the event that Mr. Welch is in violation of his material obligations under this Agreement,
including, without limitation, the obligations set forth in Sections 1, 3, 4 and 6. However, Unica
shall not take any adverse action relating to such violation until it provides Mr. Welch with
written notice of the alleged violation, setting forth its basis for claiming an alleged violation,
and provides Mr. Welch with at least five (5) business days to respond to such notice and/or cease
and desist from any conduct alleged to constitute a violation. The cessation of payments under
this Agreement is in addition to, and not in limitation of, all other equitable and legal remedies
available to the Company, including, without limitation, injunctive relief and specific
performance.

(l) Section 409A. The benefits received under this Transition Agreement are not
considered “nonqualified deferred compensation” within the meaning of Internal Revenue Code Section
409A (“Section 409A”). Accordingly, no reporting under Section 409A is required. However, if the
Company determines in the future that a Section 409A reporting is required for the consideration
paid to Mr. Welch herein, it will notify Mr. Welch, in writing, in advance of said reporting.

3. Non-Disclosure, Non-Competition and Non-Solicitation Obligations. Mr. Welch
acknowledges and reaffirms all of his post-employment obligations, consistent with applicable law,
including, without limitation, the obligation to keep confidential and not to disclose any and all
non-public information concerning the Company that he acquired during the course of his employment
with the Company, such as any non-public information concerning the Company’s business affairs,
business prospects and financial condition, as is stated more fully in the Non-Competition,
Nondisclosure and Developments Agreement, he executed in May 2007 (the “Non-Compete Agreement”),
which remains in full force and effect.

4. Return of Company Property. Mr. Welch confirms that, as of January 31, 2010, he will
return to the Company all keys, files, records (and copies thereof), equipment (including, but not
limited to, software and printers, wireless handheld devices, cellular phones, pagers, but not his
computer as set forth in paragraph 2 (e)), Company identification, and any other Company-owned
property in his possession or control, and that he will leave intact all electronic Company
documents, including, but not limited to, those which he developed or helped develop during his
employment. Mr. Welch agrees that in the event that he discovers any other Company or proprietary
materials in his possession after the Termination Date, he will immediately return such materials
to the Company. Mr. Welch further agrees to cooperate with the Company in cancelling all accounts
for his benefit, if any, in the Company’s name, including, but not limited to, credit cards,
telephone charge cards, cellular phone and/or pager accounts and computer accounts.

5. Mr. Welch’s Release of Claims. In consideration of the benefits provided for in this
Transition Agreement, which Mr. Welch acknowledges he would not otherwise be entitled to receive,
Mr. Welch hereby fully, forever, irrevocably and unconditionally releases, remises and discharges
the Company, its officers, directors, stockholders, corporate affiliates, subsidiaries, parent
companies, agents and employees (each in their individual and corporate capacities) (hereinafter,
the “Released Parties”) from any and all claims, charges, complaints, demands, actions, causes of
action, suits, rights, debts, sums of money, costs, accounts, reckonings, covenants, contracts,
agreements, promises, doings, omissions, damages, executions, obligations, liabilities, and
expenses (including attorneys’ fees and costs), of every kind and nature which he ever had or now
has against the Released Parties up to an including the date of this Agreement, including, but not
limited to, any claims arising out of his employment with and/or separation from the Company,
including, but not limited to, all employment discrimination claims under Title VII of the Civil
Rights Act of 1964, 42 U.S.C. Section 2000e et seq., the Age Discrimination in Employment Act, 29
U.S.C. Section 621 et seq., the Americans With Disabilities Act of 1990, 42 U.S.C. Section 12101 et
seq., the Family and Medical Leave Act, 29 U.S.C. Section 2601 et seq., the Worker Adjustment and
Retraining Notification Act (“WARN”), 29 U.S.C. Section 2101 et seq., and the Rehabilitation Act of
1973, 29 U.S.C. Section 701 et seq., all as amended; all claims arising out of the Fair Credit
Reporting Act, 15 U.S.C. Section 1681 et seq., the Employee Retirement Income Security Act of 1974
(“ERISA”), 29 U.S.C. Section 1001 et seq., the Massachusetts Fair Employment Practices Act., M.G.L.
c. 151B, Section 1 et seq., the Massachusetts Civil Rights Act, M.G.L. c. 12, Sections 11H and 11I,
the Massachusetts Equal Rights Act, M.G.L. c. 93, Section 102 and M.G.L. c. 214, Section 1C, the
Massachusetts Labor and Industries Act, M.G.L. c. 149, Section 1 et seq., the Massachusetts Privacy
Act, M.G.L. c. 214, Section 1B, and the Massachusetts Maternity Leave Act , M.G.L. c. 149, Section
105(d), all as amended; all common law claims including, but not limited to, actions in tort,
defamation and breach of contract; all claims to any non-vested ownership interest in the Company,
contractual or otherwise, including, but not limited to, claims to stock or stock options; and any
claim or damage arising out of his employment with or separation from the Company (including any
claim for retaliation) under any common law theory or any federal, state or local statute or
ordinance not expressly referenced above; provided, however, that nothing in this Transition
Agreement prevents him from filing, cooperating with, or participating in any proceeding before the
EEOC or a state Fair Employment Practices Agency (except that he acknowledges that he will not be
able to recover any monetary damages, awards or benefits in connection with any such claim, charge
or proceeding). Notwithstanding the foregoing, Mr. Welch is not releasing claims for vested
benefits, claims and/or rights to any defense and indemnification from the Company as set forth in
any directors and officers’ liability insurance policy, or any indemnification required by law.
Nothing herein shall waive any rights Mr. Welch might have for breach of this Transition Agreement.

6. Performance Reference, Non-Disparagement. Mr. Yuchun Lee, CEO, agrees to provide Mr.
Welch with a positive oral reference regarding his employment at the Company. The Company agrees
that Mr. Lee will not make any false, disparaging or derogatory statements to any media outlet,
industry group, financial institution or current or former employee, consultant, client or customer
of the Company regarding Mr. Welch. Mr. Welch understands and agrees that he shall not make any
false, disparaging or derogatory statements to any media outlet, industry group, financial
institution or current or former employee, consultant, client or customer of the Company regarding
the Company or any of its directors, officers, employees, agents or representatives or about the
Company’s business affairs and financial condition.

	7.	 	Waiver of Rights and Claims Under the Age Discrimination in Employment Act of 1967.

Since Mr. Welch is 40 years of age or older, he is being informed that he has or may have
specific rights and/or claims under the Age Discrimination in Employment Act of 1967 (ADEA) and he
agrees that:

(a) in consideration for the amounts described in Section 2 of this Agreement, which Mr. Welch
is not otherwise entitled to receive, he specifically and voluntarily waives such rights and/or
claims under the ADEA he might have against the Released Parties to the extent such rights and/or
claims arose prior to the date this Agreement was executed;

(b) Mr. Welch understands that rights or claims under the ADEA which may arise after the date
this Agreement is executed are not waived by him;

(c) Mr. Welch is advised that he has at least 21 days within which to consider the terms of
this Agreement and to consult with or seek advice from an attorney of his choice or any other
person of his choosing prior to executing this Agreement;

(d) Mr. Welch has carefully read and fully understands all of the provisions of this
Agreement, and he knowingly and voluntarily agrees to all of the terms set forth in this Agreement;
and

(e) in entering into this Agreement Mr. Welch is not relying on any representation, promise or
inducement made by the Company or its attorneys with the exception of those promises described in
this document.

8. Acknowledgement.

(a) Mr. Welch acknowledges that he has been given at least twenty-one (21) days to consider
this Transition Agreement and the Release of Claims at Attachment A, and that the Company advises
him to consult with an attorney of his own choosing prior to signing this Transition Agreement and
Attachment A. Mr. Welch is advised that he may revoke this Agreement for a period of seven (7) days
after he signs it, and that this Agreement shall not be effective or enforceable until the
expiration of such seven (7) day revocation period. Any such revocation will not be effective
unless it is received in writing by the Company’s General Counsel no later than the close of
business on the seventh day after the Transition Agreement was signed by Mr. Welch.

(b) MR. WELCH IS ADVISED AND HE UNDERSTANDS AND AGREES THAT BY ENTERING INTO THIS AGREEMENT
AND SIGNING IT AND THE RELEASES OF CLAIMS HE IS WAIVING ANY AND ALL RIGHTS OR CLAIMS HE MIGHT HAVE
UNDER THE AGE DISCRIMINATION IN EMPLOYMENT ACT, AS AMENDED BY THE OLDER WORKERS BENEFIT PROTECTION
ACT, AND THAT HE HAS RECEIVED CONSIDERATION BEYOND THAT TO WHICH HE WAS PREVIOUSLY ENTITLED.

9. Amendment. This Transition Agreement shall be binding upon the parties and may not be
modified in any manner, except by an instrument in writing of concurrent or subsequent date signed
by duly authorized representatives of the parties hereto. This Transition Agreement is binding upon
and shall inure to the benefit of the parties and their respective agents, assigns, heirs,
executors, successors and administrators.

10. No Waiver. No delay or omission by either party in exercising any right under this
Transition Agreement shall operate as a waiver of that or any other right. A waiver or consent
given by a party on any one occasion shall be effective only in that instance and shall not be
construed as a bar or waiver of any right on any other occasion.

11. Validity. Should any provision of this Transition Agreement be declared or be
determined by any court of competent jurisdiction to be illegal or invalid, the validity of the
remaining parts, terms or provisions shall not be affected thereby and said illegal and/or invalid
part, term or provision shall be deemed not to be a part of this Transition Agreement.

12. Voluntary Assent. Mr. Welch affirms that no other promises or agreements of any kind
have been made to or with him by any person or entity whatsoever to cause him to sign this
Transition Agreement, and that he fully understand the meaning and intent of this Agreement. Mr.
Welch states and represents that he has had an opportunity to fully discuss and review the terms of
this Transition Agreement and Attachment A with an attorney. Mr. Welch further states and
represents that he has carefully read this Transition Agreement, including Attachment A hereto,
understands the contents therein, freely and voluntarily assent to all of the terms and conditions
hereof, and signs his name of his own free act.

13. Applicable Law. This Transition Agreement shall be interpreted and construed by the
laws of the Commonwealth of Massachusetts, without regard to conflict of laws provisions. The
parties hereby irrevocably submit to and acknowledge and recognize the jurisdiction of the courts
of the Commonwealth of Massachusetts, or if appropriate, a federal court located in Massachusetts
(which courts, for purposes of this Transition Agreement, are the only courts of competent
jurisdiction), over any suit, action or other proceeding arising out of, under or in connection
with this Transition Agreement or the subject matter hereof.

14. Miscellaneous. The Company will reimburse Mr. Welch for any business expenses incurred
on or before the Termination Date, for which he has submitted proper documentation according to its
usual practice, provided such expenses are submitted within 60 days after the Termination Date. The
Company will continue to permit Mr. Welch to access his personal email and telephone messages at
the Company for a period of 90 days following the Termination Date. 

15. Entire Agreement. This Transition Agreement, together with Attachments A and B,
contains and constitutes the entire understanding and agreement between the parties hereto and
cancels and/or supersedes all previous oral and written negotiations, agreements, commitments and
writings in connection therewith. Nothing in this paragraph, however, shall modify, cancel or
supersede Mr. Welch’s obligations set forth in paragraph 3 above.

	 	 	 
	UNICA CORPORATION

By:

	 	

	 

	 	

	Name: Yuchun Lee

Title: President and Chief Executive Officer

Date: 1/18/10

	 	Richard Welch

Date: 1/18/10

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