Document:

EX-10.29

 Exhibit 10.29 

Exclusive Share Purchase Agreement 
 This
Exclusive Share Purchase Agreement (this “Agreement”) is signed by the following parties on July 27, 2017: 
 Party A: Beijing iQIYI
New Media Science and Technology Co., Ltd. 
 Party B: 
 Party
B1: GONG Yu (

) 
 ID No.: *** 
 Party B2: YANG
Xianghua (

) 
 ID No.: *** 
 Party C:
Beijing iQIYI Cinema Management Co., Ltd. 
 The parties above, upon friendly negotiation, with respect to the matter that Party A or any third party
designated by Party A purchase the shareholdings held by Party B in Party C, reach an agreement as follows, for the parties to observe: 
 1. Exclusive
Share Option 
  

	1.1	From the execution date of this Agreement, Party A has the right to demand Party B (subject to the specific requirements imposed by Party A) to transfer all or part of the 100% shares in Party C held by Party B
(hereinafter referred to as the “Target Shares”) at any time under the following circumstances. Party B shall transfer the Target Shares to Party A or any third party designated by Party A according to Party A’s requirements:

  

	 	(1)	The laws and regulations of PRC permit Party A or a third party designated by Party A to hold all or part of the Target Shares; or 

  

	 	(2)	Other circumstances which are permitted by Chinese laws and regulations and are deemed by Party A as appropriate or necessary. 

The share option obtained by Party A hereunder is exclusive, unconditional and irrevocable. 

 

	1.2	All the parties agree that, subject to the terms and conditions herein, and provided that laws of PRC are not violated, Party A shall have the right, at its own discretion, to exercise the entire or part of the
exclusive share option, and obtain all or part of the Target Shares. All the parties further agree that the time, manner, amount and frequency of Party A’s exercise of the exclusive share option shall not be subject to any limitation.

  

	1.3	All parties agree that, subject to the terms and conditions herein, and provided that laws of PRC are not violated, Party A may designate any third party to be transferred all or part of the Target Shares. Except in the
circumstances expressly prohibited by laws of PRC, Party B shall not refuse to transfer all or part of the Target Shares to such designated third party. 

	1.4	Prior to the transfer of all the Target Shares to Party A or the third party designated by Party A in accordance with the provisions of this Agreement, i.e. prior to the time that Party B no longer holds any share in
Party C, without prior written consent of Party A, Party B shall not transfer the Target Shares to any third party, and shall not pledge the Target Shares with any third party or create any encumbrance thereupon, except under the Share Pledge
Agreement otherwise entered into by Party A and Party C. 

  

	1.5	Party B agrees that, as a shareholder of Party C, prior to transfer of the Target Shares in Party C owned by Party B to Party A, in the events that Party B receives dividend, bonus or residue asset, provided that
relevant laws and regulations of PRC are complied with and after the taxes and expenses required by relevant laws and regulations are paid, Party B shall deliver all the proceeds to Party A or the third party designated by Party A immediately upon
obtaining such proceeds. 

 2. Procedure 
  

	2.1	In the event that Party A decides to exercise the exclusive share option pursuant to the provision of the Article 1.1 above, Party A shall send to Party B a written notice (see Schedule III of this Agreement for the
format), and shall state in the notice the proportion or amount, and the name of identity of the transferee. Party B and Party C shall provide all the necessary materials and documents for the share transfer within seven (7) days from the date
of notice by Party A, including the Share Transfer Contract and the Letter of Consent executed in the format prescribed by the appendixes to this Agreement. 

  

	2.2	Except the notice provided in the Article 2.1 above herein, no other condition exists prerequisite or incidental to the exercise by Party A to purchase the Target Shares. 

 

	2.3	Party B shall provide Party C necessary and timely cooperation to assist Party C in completing the review and approval procedures at the review and approval authorities (as required by law) and completing share transfer
procedures at the industrial and commerce administrative bureaus. 

  

	2.4	The date on which the transfer formalities of the entire 100% shares in Party C are completed in accordance with this Exclusive Share Purchase Agreement shall be the date on which the exercise of the exclusive share
option is completed. 

 3. Transfer Price 
  

	3.1	All parties confirm that, subject to compliance with the laws and regulations of PRC, the Target Shares shall be transferred for free or at the lowest price permitted by the laws and regulations of PRC. If the Target
Shares are transferred in installments, the correspondence transfer prices and amounts shall be determined according to the specific transfer time and the proportion of the Target Shares transferred. 

 

	3.2	The parties shall assume, pursuant to law, their respective portions of the taxes and expenses arising from the transfer of the Target Shares. 

  
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	3.3	In the event that the Target Shares are not transferred for free, Party B agrees that, when Party A or the third party designated by Party A exercises the exclusive share option, subject to laws and regulations of PRC,
Party B shall refund all the proceeds it therefore received to Party A or the third party designated by Party A, for repayment of the loan principal, interest, or capital occupation expenses which Party A provides to Party B. 

4. Warranties and Undertakings 
  

	4.1	Each party hereby represents and warrants to the other parties as follows: 

  

	 	(1)	The party has all the necessary rights, capabilities and authorizations to execute this Agreement and perform all the duties and obligation under this Agreement; 

 

	 	(2)	The party has passed all the necessary internal procedures for executing this Agreement, and has obtained all the necessary internal and external authorizations and approvals; and 

 

	 	(3)	The execution and performance of this Agreement do not breach any material contract or agreement which binds such party or restricts its assets. 

 

	4.2	Party B and Party C further jointly and severally represent, warrant and undertake to Party A as follows: 

  

	 	(1)	On the date this Agreement becomes effective, both GONG Yu (

) and YANG Xianghua (

) are Chinese citizens, legally hold all the shares in Party C, and have complete and valid disposition rights over such shares. Party C’s registered capital has been fully paid. Except the pledge created in
accordance with the Share Pledge Agreement executed by all the parties and other rights Party A agrees to in writing, no mortgage, pledge, guarantee or other third party rights have been created upon the shares in Party C owned by Party B, and such
shares are free from recourse by third parties; No third party shall have the rights to demand allotment, issuance, sale, transfer or conversion of any share in Party C pursuant to any option, conversion option, preemptive right or other agreement.

  

	 	(2)	During the term of this Agreement, except according to the pledge created in accordance with the Share Pledge Agreement executed by all the parties, without prior written consent by Party A, Party B shall not transfer,
sell, assign as gift or dispose by other ways any share in Party C to any third party, or create any mortgage, pledge or security interest in other forms or other third party right thereupon, and warrant no recourse from the third parties.

  

	 	(3)	During the term of this Agreement, without prior written consent by Party A, Party B shall not cause Party C to merge or consolidate with any person, divide, dissolve, change the company form, or decrease the registered
capital, or make any other act with material effect on the existence or existence status of Party C, and shall not change Party C’s registered capital structure in other manner. 

  
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	 	(4)	Subject to relevant laws and regulations of PRC, Party B and Party C shall, according to the term during which Party A is permitted to operate, extend Party C’s business term at the appropriate time, and therefore
make it equal to Party A’s business term, or determine and adjust Party C’s business term according to Party A’s requirement and pursuant to the provisions of the laws of PRC. 

 

	 	(5)	During the term of this Agreement, Party B and Party C shall take their best endeavor to maintain and increase the value of Party C’s assets, shall not carry out any act or omission which may have material adverse
effect on Party B’s assets and business. Except with the prior written consent by Party A, Party B and Party C shall not transfer or dispose in other manners Party C’s assets terminate any material contract for which Party C is a party, or
enter into any agreement which would affect Party C’s assets and financial position. 

  

	 	(6)	In the event Party C is liquidated or dissolved for any reason out of Party B’s control during the term of this Agreement, subject to the permission by the laws and regulations of PRC, Party B and Party C shall
appoint persons recommended by Party A to form a liquidation team to manage Party C’s assets. Party B confirms, in the event that Party C is liquidated or dissolved, whether the above provision of this Article 4(6) is performed or not, Party B
agrees to deliver to Party A or the third party designated by Party A all the remaining assets Party B receives in the liquidation of Party C pursuant to laws and regulations of PRC. 

 

	 	(7)	All the parties understand and confirm that, with the occurrence of the circumstances provided by Article 1.1 herein as the premise, Party A’s exercise of the exclusive share option hereunder may also be effected
by the way that Party B and Party C transfer the 100% shares they then hold in Party C’s subsidiaries to Party A or the third party designated by Party A, and Party B and Party C unconditionally cooperate in the execution of relevant legal
documents by Party A or the third party designated by Party A, and completion of the relevant procedures for the change of shareholdings of Party C’s subsidiaries. 

5. Appendixes 
 The appendixes shall form an integral part
of this Agreement and have the same legal force as the other parts of this Agreement. 
 6. Confidentiality 

All provisions hereof and this Agreement itself are confidential information. Each party shall not disclose the confidential information to any third party
other than the senior staff members, directors, employees, agents and professional consultants relating to this project who assume the obligation of confidentiality; except the circumstances that the parties, pursuant to the provisions of law, are
required to disclose the information relevant to this document to governments, the public or shareholders or submit this document to relevant authorities for record. 

  
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 This Article 6 shall survive the modification, termination or rescission of this Agreement. 

7. Breaching Liabilities 
 In the event that one party
fails to perform any obligation hereunder, or any representation or warranty of the Party hereunder is materially untrue or inaccurate, the party breaches this Agreement, and shall compensate for all losses of the other parties. 

8. Force Majeure 
 An force majeure event refer to any
event unforeseeable by anyone of the parties and the occurrence of such event is unavoidable, uncontrollable and insurmountable to such party at the execution date of this Agreement (including but not limited to earthquake, typhoon, flood, fire,
strike, war or riot). 
 Where a force majeure event affects the performance of the Agreement, the party which encounters the force majeure shall
immediately: (i) notify the other parties by way of telegraph, fax or other electronic means, and provide a written proof of the force majeure within fifteen (15) working days; (ii) take all reasonable and possible measures to
eliminate or mitigate the impact of the force majeure event, and resume the performance of its relevant obligations upon elimination or mitigation of the impact of the force majeure event. Depending on the extent of the impact on the performance of
this Agreement, all parties shall, by consultation, decide whether to terminate the Agreement or whether to partially exempt the performance obligations of this Agreement or whether to delay the performance of the Agreement. 

9. Supplementary Provisions 
  

	9.1	This Agreement shall be governed by the laws of PRC. The parties shall resolve through amicable negotiation all disputes arising from the performance of this Agreement; in the event that the negotiation fails, the
disputes shall be submitted to China International Economic and Trade Arbitration Commission for arbitration pursuant to the arbitral rules then effective of such arbitration institution. The place of arbitration shall be Beijing, the language of
arbitration shall be Chinese, and the arbitration award shall be final and shall have binding force upon all the parties. Except for the part submitted to arbitration, the other parts of this Agreement shall remain effective. Subject to the
provisions of the laws of PRC, the arbitrator or arbitrators may issue injunction orders over the shares in or assets of Party C (such as conducting of business or mandatory transfer of assets) or order other temporary remedies, or order the
conduction of liquidation of Party C through arbitration. The parties agree that, subject to the laws of PRC, when waiting for the composition of the arbitral tribunal or in appropriate circumstances, courts with jurisdiction (including the courts
in Hong Kong, at the place of registration and establishment of the company affiliated to Party A and proposed to be listed, at the place of registration of Party C, and at the places where the main assets of the company proposed to be listed or
Party C are located) has the power to issue temporary measures to support the arbitral proceeding. 

  
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	9.2	This Agreement shall become effective at the date all the parties execute this Agreement, and terminate at the time either when Party A or the third party designated by Party A exercise the option in accordance with the
provisions hereof and acquire the 100% shares in Party C, or when all the parties reach any agreement to terminate this Agreement. Except as otherwise agreed, the rights and obligations hereunder shall have binding force upon the parties’
assignees of rights and obligations and successors (regardless whether such assignments of rights and obligations are caused by acquisition, reorganization, succession, assignment or other reasons). 

 

	9.3	The parties acknowledge that this Agreement shall be enforced to the extent permitted by law. If any provision hereof or if any part of any provision is decided by any competent authority or court to be illegal, invalid
or unenforceable, such illegality, invalidity or unenforceability shall not affect other provisions hereof or other parts of the provision. Such other provisions or other parts of the provision shall remain completely effective. The Parties shall
use their best efforts to amend such illegal, invalid or unenforceable provisions to effect the purpose of the original provisions. 

  

	9.4	This Agreement is written in Chinese and in four (4) original copies with Party A, Gong Yu, Yang Xianghua and Party C respectively holding one. 

 

	9.5	This Agreement and its appendixes constitute the entire agreement for the transaction under this Agreement and shall replace any and all oral or written communications, undertakings, memoranda or any other discussions
previously made by the parties with respect to the subject matter of this Agreement. 

  

	9.6	Any modification or supplement to this Agreement shall be made in writing and shall take effect only after all parties to this Agreement duly sign it. 

(The remainder of this page is intentionally left blank) 

  
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 (signature page for the Exclusive Share Purchase Agreement) 

Party A: 
 Beijing iQIYI New Media Science and Technology Co.,
Ltd. (Seal) 
 [Company seal is affixed] 
 Signature by
Legal Representative / Authorized Representative: /s/ GONG Yu      
  

			
	Party B:	 	
	Party B1:	 	GONG Yu (

)
	Signature:	 	/s/ GONG Yu    

  

			
	Party B2:	 	YANG Xianghua (

)
	Signature:	 	/s/ YANG Xianghua    

 Party C: 
 Beijing iQIYI Cinema
Management Co., Ltd. (Seal) 
 [Company seal is affixed] 

Signature by Legal Representative / Authorized Representative: /s/ YANG Xianghua  

  
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 Appendix 1: 

Share Transfer Contract 
 This Share
Transfer Contract (hereinafter referred to as this “Contract”) was entered into by the following two parties in [         ], China on [ dd/mm/yy ]. 

Transferor: [    ], ID No. [                ] 

Transferee: [    ] 
 The above two parties
reach by friendly negotiation an agreement on share transfer as follows: 
  

	 	1.	The Transferor agrees to transfer [    ]% shares held by him/her/it in Beijing iQIYI Cinema Management Co., Ltd. (the “Target Shares”) to the Transferee for RMB
[    ]. The Transferee agrees to accept such Target Shares. 

  

	 	2.	After completion of the transfer of the Target Shares, the Transferor no longer enjoys the shareholders’ rights or undertakes the shareholders’ obligations attached to the Target Shares. The Transferee shall
enjoy the shareholders’ rights and undertake the shareholders’ obligations attached to the Target Shares. 

  

	 	3.	Both parties may sign supplementary agreements regarding the matters not covered by this Contract. 

  

	 	4.	This Contract shall come into effect from the date of executing this Contract by both parties. 

  

	 	5.	This Contract is made in quadruplicate, with each party holding one and others for registration of alteration with industry and commerce administrative authorities. 

Transferor: [                ] 

Signature:     
 Transferee:
[                ] 
 Signature:     

  
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 Appendix II 

Letter of Consent 
 To: Beijing iQIYI New
Media Science and Technology Co., Ltd. 
 As a shareholder of Beijing iQIYI Cinema Management Co., Ltd. (the “Company”), I hereby agree and
confirm as follows: 
  

	 	1.	I agree and accept all the terms and conditions of the Exclusive Share Purchase Agreement executed by me and the Company and Beijing iQIYI New Media Science and Technology Co., Ltd. (the “WFOE”) on [
dd/mm/yy ], and will take every action to assist the WFOE in handling the transfer procedures for relevant shares in accordance with the provisions of this Agreement when exercising its exclusive option to purchase the shares in the Company.

  

	 	2.	I agree that when other shareholders of the Company transfer their shares to Beijing iQIYI New Media Science and Technology Co., Ltd. Company or its designated third party, I will give up the preemptive right.

  

	 	3.	I agree to execute or provide necessary documents for handling the transfer procedures for relevant shares when other shareholders transfer their shares in the Company to Beijing iQIYI New Media Science and Technology
Co., Ltd. Company or its designated third party. 

                    GONG Yu (

) /YANG Xianghua (

) 

                    Signature: 

  
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 Appendix III: 

Exercise Notice 
  

	To:	All shareholders of Beijing iQIYI Cinema Management Co., Ltd.; and / or 

 Beijing iQIYI Cinema
Management Co., Ltd. 
 Whereas our company executed the Exclusive Share Purchase Agreement with you on [ dd/mm/yy ] and agreed that you shall, according to
our company’s requirement, sell to our company or the transferee designated by our company the shares you hold in Beijing iQIYI Cinema Management Co., Ltd., subject to the conditions permitted by relevant laws and regulations of PRC. 

Therefore, our company hereby gives you this notice as follows: 

We hereby demand the exercise of the option under the Exclusive Share Purchase Agreement through the purchase of the shares you hold, which represents
[    ]% of the registered capital of Beijing iQIYI Cinema Management Co., Ltd. (“Shares to Be Transferred”), by our company or the transferee designated by our company, for the price of
RMB[    ]. Please, upon receipt of this Notice, immediately handle necessary formalities for selling all the Shares to Be Transferred to our company / the transferee designated by our company in accordance with the Exclusive
Share Purchase Agreement. 
 Beijing iQIYI New Media Science and Technology Co., Ltd. (Seal) 

 

			
	By:	 	  

			
	Name:	 	
	Position:	 	
	Date:	 	

  
 10EX-10.30

 Exhibit 10.30 

Loan Agreement 
 This loan agreement (this
“Agreement”) is executed by and between the following parties in Beijing, the People’s Republic of China (“China”) on July 27, 2017: 

Party A (the “Lender”): Beijing iQIYI New Media Science and Technology Co., Ltd.; and 

Party B (the “Borrower”): YANG Xianghua (

), ID Card No. *** 
 Whereas, 
  

	1.	The Lender is a wholly foreign owned enterprise legally established and validly existing in China according to the laws of China; 

  

	2.	The Borrower is a citizen of China, and as a shareholder of Beijing iQIYI Cinema Management Co., Ltd (the “Cinema Company”), holds 50% of the shares in the Cinema Company in total. 

 

	3.	The Lender agrees to lend RMB 10 million (RMB 10,000,000.00) interest-free to the Borrower. 

 Therefore,
the two parties reach the following agreement through friendly negotiation to specify their rights and obligations: 
  

	1.	Loan 

 In accordance with the terms and conditions provided in this agreement, the Lender
agrees to lend the Borrower with an interest-free loan amounting to RMB 10 million (RMB 10,000,000.00), and the Borrower agrees to accept the aforesaid loan. 
  

	2.	Term of the Loan 

  

	 	2.1	The term of the loan under this Agreement shall begin from July 27, 2017 to ten years after the execution of this Agreement (“Term of the Loan”); the Term of the Loan may be extended upon the
Lender’s written confirmation; the extended term shall be determined by the Lender. 

  

	 	2.2	During the Term of the Loan or any extended Term of the Loan, in the event that any of the following events occur as to any of the borrowers, the lender shall be entitled to decide, in the manner of written notice, that
the loan hereunder becomes due immediately, and demand the Borrower to repay the loan in the manner provided by the provisions hereof: 

  

	 	(1)	the Borrower resigns from or is dismissed by the Lender or its affiliated company (refers to all the companies which have affiliated relations with the Lender during the term of this Agreement); 

	 	(2)	the Borrower dies or loses capacity for civil conduct, or his/her capacity for civil conduct becomes limited; 

  

	 	(3)	the Borrower commits or is involved in any crime; 

  

	 	(4)	any third party claims against the Borrower damages exceeding one hundred thousand (RMB 100,000.00); 

  

	 	(5)	any representation or warranty by the Borrower herein is proven to be untrue or inaccurate in any material aspect at the time when it is made; or the Borrower breaches any obligation hereof; 

 

	 	(6)	to the extent permitted by the laws of China, in the event that the Lender or its designated person may invest in the Cinema Company’s businesses and the Lender, in accordance with the provisions of the Exclusive
Share Purchase Agreement executed by the Lender and the Borrower on July 27, 2017 (the “Exclusive Share Purchase Agreement”), has issued a written notice to the Borrower to purchase the shares in the Cinema Company held by the
Borrower and has exercised such option (such acts are not deemed to be completed until relevant registrations with the industry and commerce administrative authorities are completed). 

 

	3.	Repayment of the Loan 

  

	 	3.1	Both Parties hereby agree and confirm that the Borrower must and may only repay the loan in the manner as follows: when the loan hereof becomes due or any event under Article 2.2 of this Agreement occurs, the Borrower
(or his/her successors, heirs or assigns) shall at the request of the written notice by the Lender, subject to the provisions of the laws of China, transfer all his/her shares in the Cinema Company to the Lender and/or its designated entities, and
repay the loan hereunder by the proceeds received from the transfer. 

  

	 	3.2	The Borrower may not repay the loan in whole or in part without prior written consent of Party A. 

  

	 	3.3	Both Parties agree that the share transfer hereunder shall be deemed completed when the formalities for the change of shareholder with the relevant industry and administrative authorities are completed and the Lender or
its designated entities have become the legal holders of the aforementioned target shares. 

  

	4.	Interest of the Loan 

 Both Parties hereby agree and acknowledge that unless this
Agreement provides otherwise, the loan hereunder shall bear no interest. However, when the loan becomes due and the Borrower transfers his/her shares to the Lender or its designated entities in the manner of repayment provided by this Agreement, if
the actual price for share transfer is higher than the principal of the loan to the Borrower because of the requirements of the laws or other reasons, the difference between the transfer price and the principal shall be deemed interest or capital
occupation expense, and shall be paid to the Lender together with the principal. 

  
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	5.	Representations, Warranties and Undertakings of the Borrower 

  

	 	5.1	the Borrower shall provide copy of his/her capital contribution certificate as to 50% of the shares in the Cinema Company to the Lender. 

 

	 	5.2	To secure repayment of the loan, the Borrower agrees to pledge all his/her shares in the Cinema Company with the Lender, and grant an option to purchase the abovementioned shares to the Lender. The Borrower agrees to
execute the Share Pledge Agreement at the Lender’s request. 

  

	 	5.3	the Borrower undertakes not to request the Cinema Company to distribute dividend or profit to him/her, and not to pass any resolution as the shareholder of the Cinema Company to distribute dividend or profit to
shareholders. 

  

	 	5.4	the Borrower shall maintain the Cinema Company’s existence and prudentially and validly operate the business and handle the matters of the Cinema Company, following sound financial and business standards and
practices. Upon the Lender’s request, the Borrower shall provide the Lender with all the materials relating to operation and financial condition of the Cinema Company. The Borrower shall operate all businesses of the Cinema Company in the
normal course of business to maintain the value of the Cinema Company’s assets. 

  

	 	5.5	To keep his/her title of the shares in the Cinema Company, he/she shall execute all the necessary or appropriate documents, take all the necessary or appropriate actions, make all the necessary or appropriate
accusations, and raise all necessary or appropriate defenses against all claims; the Borrower shall immediately notify the Lender of any litigation, arbitration or administrative procedure that has occurred or may occur with respect to the Cinema
Company. 

  

	 	5.6	the Borrower shall strictly comply with the provisions hereof and duly perform his/her obligations hereunder, and shall not conduct any act or omission that may affect the validity and enforceability of this Agreement.

  

	6.	Taxes and Expenses 

 Unless this Agreement provides otherwise, both Parties shall respectively pay their
respective taxes and expenses regarding this Agreement pursuant to relevant laws and regulations. All the other taxes and reasonable expenses relating to the loan shall be borne by the Lender. 

 

	7.	Effectiveness and Termination of this Agreement 

  

	 	7.1	Both Parties agree and confirm that this Agreement shall become effective from July 27, 2017. 

  
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	 	7.2	Both Parties agree and confirm that this Agreement shall terminate when both Parties fully perform their respective obligations hereunder. Both Parties agree and confirm that the Borrower’s obligations hereunder
shall only be deemed fully performed when all of the following conditions are met: 

  

	 	(1)	the Borrower has transferred all his/her shares in the Cinema Company to the Lender and/or its designated entities; and 

  

	 	(2)	the Borrower has repaid all the proceeds received from the transfer hereunder to the Lender according to the provisions hereof and of the Exclusive Share Purchase Agreement. 

 

	 	7.3	Unless (1) the Lender commits gross negligence, fraud or other serious illegal acts; or (2) the Lender is terminated for bankruptcy, dissolution or order to close, the Borrower shall not unilaterally revoke or
terminate this Agreement in any circumstance. 

  

	8.	Breaching Liabilities 

  

	 	8.1	In the event that either Party (“Breaching Party”) breaches any provision hereof, and thus causes any damage to the other Party (“Non-breaching
Party”), the Non-breaching Party may send a written notice to the Breaching Party, requesting the Breaching Party to immediately correct and remedy its breach. If the Breaching Party fails to take
measures satisfactory to the Non-breaching Party to remedy and correct its breach within fifteen (15) days after the Non-breaching Party receives the abovementioned
written notice, the Non-breaching Party may immediately take other remedial measures according to the provision hereof or through legal means. 

 

	 	8.2	In the event that the Borrower fails to repay the loan to the Lender according hereto, the Borrower shall pay to the Lender the liquidated damages for late payment at the daily rate of 0.02% over the outstanding amount
(counted from the date requested by the Lender for repayment of the loan), and shall compensate the Lender for any direct economic loss caused by the Borrower’s breach (including but not limited to the market value of the shares held by the
Borrower in the Cinema Company which is not transferred, or the outstanding loan amount, whichever is higher). 

  

	9.	Confidentiality 

 9.1 Both Parties acknowledge and confirm that any oral or written information
communicated with each other regarding this Agreement is confidential information. The Parties shall keep such information confidential, and may not disclose such information to any third party without written consent by the other Party, except:

  

	 	(1)	Any information that has been known or will be known to the public (not through any disclosure by the receiving Party to the public without the other Party’s consent); 

  
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	 	(2)	Any information disclosed according to the requirements of applicable laws and stock exchange rules; or 

  

	 	(3)	In case that any information is disclosed to either Party’s legal or financial consultant with respect to the transaction contemplated hereunder, such legal or financial consultant is obliged to perform similar
obligations of confidentiality to those specified herein. Any disclosure by any employee of or institution engaged by either Party shall be deemed disclosure by such Party, and such Party shall be liable for breach of contract according to this
Agreement. This Article 9 shall survive the invalidity, rescission, termination or unenforceability of this Agreement for whatever reasons. 

  

	10.	Notice 

 Any notice or other communication sent by either Party hereunder shall be made in
writing, and sent by personal delivery, letter or fax to the following address of the other Party or to other addresses designated by the other Party by notice from time to time. The notice shall be deemed serviced (a) in case of personal
delivery, when it is delivered; (b) in case of letter, on the seventh (7th) day after it is mailed by the airmail with postage paid, or on the fourth (4th) day after it is posted with the express delivery recognized internationally; and
(c) in case of fax, at the time shown on the transmission confirmation of relevant documents. 
 the Lender: Beijing iQIYI New Media
Science and Technology Co., Ltd. 
 Address: 10th and 11th Floor, No. 2 Haidian North First Street, Haidian District, Beijing 
 Postal code:
100080 
 Tel: 010-62677171 

Fax: 
 the Borrower: YANG Xianghua
(

) 
 Address: *** 

Postal code: *** 
 Tel: 

Fax: 
  

	11.	Applicable Law and Dispute Resolution 

 The execution, validity, performance and interpretation
of and the dispute resolution regarding this Agreement shall be governed by the laws of China. Any dispute arising from performance hereof or relating to this Agreement shall be resolved by the Parties through friendly negotiation. If the dispute
fails to be resolved through negotiation, either Party may submit the dispute to China International Economic and Trade Arbitration Commission for arbitration pursuant to the arbitral rules then effective of such arbitration institution. The place
of arbitration shall be Beijing, the language of arbitration shall be Chinese, and the arbitration award shall be final and shall have binding force upon all the parties. Except for the part submitted to arbitration, the other parts of this
Agreement shall remain effective. The effectiveness of this article is not affected by any change, rescission or termination of this Agreement. 

  
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	12.	Miscellaneous 

  

	 	12.1	Both Parties agree and confirm that the Lender’s “written consent” mentioned in this Agreement means that the matter is subject to the approval of the Lender’s board of directors. If such matter is
only approved by the Borrower, the approval shall not constitute the Lender’s “written consent”. 

  

	 	12.2	The headings herein are for convenience only, and may not be used to interpret, explain or affect in other aspects the meaning of any provisions hereof. 

 

	 	12.3	Both Parties confirm that this Agreement once effective shall constitute the entire agreement and consensus between them with respect to the subject matters hereof, and shall replace all the oral and/or written
agreements and consensuses reached by the Parties with respect to the subject matters hereof. 

  

	 	12.4	This Agreement shall be binding upon and inure to the benefit of both Parties and their respective successors, heirs or permitted assigns, and be executed only for the benefit of the above persons. The Borrower may not
assign, pledge or otherwise transfer in other manners any right, interest or obligation hereunder to others without prior written consent of the Lender. 

  

	 	12.5	the Borrower hereby agrees that (i) if the Borrower dies, the Borrower agrees to immediately assign the rights and obligations hereunder to the entity designated by the Lender; (ii) the Lender may assign its
rights and obligations hereunder to any third party when necessary. The Lender only needs to send a written notice to the Borrower when the such assignment occurs, and is not required to obtain the Borrower’s consent on such assignment.

  

	 	12.6	Either Party’s failure to exercise promptly any right hereunder shall not be deemed waiver of such right, nor shall it affect the Party’s future exercise thereof. 

 

	 	12.7	If any provision hereof is decided by any competent court or arbitral institution as invalid, void or unenforceable, it shall not affect or impair the validity or enforceability of other provisions hereof. The Parties
shall stop performance of such invalid, void or unenforceable provision, and shall amend it so that the original intention will be achieved as much as possible and the provision becomes valid and effective only to the extent of relevant fact and
circumstance. 

  

	 	12.8	The Parties shall negotiate to decide any matter not covered herein. The Parties shall amend or supplement this Agreement through written agreements. The written amendments and supplemental agreements duly signed by
both Parties are an integral part hereof, and have same legal force as this Agreement. 

  

	 	12.9	This Agreement is made in four (4) counterparts, and each Party holds one (1), the remaining copies are held by the Lender. All counterparts have equal legal force. 

  
 6 

 In witness whereof, this Agreement is entered into by both Parties or their legal representatives or authorized
representatives on the date first written above. 
 [The remainder of this page is intentionally left blank.] 

  
 7 

 [Signature page for the Loan Agreement] 

Party A: Beijing iQIYI New Media Science and Technology Co., Ltd.(seal) 

[Company seal is affixed] 
 Signature by Legal
Representative / Authorized Representative: /s/ GONG Yu                      

Party B: YANG Xianghua(

) 
 Signature: /s/ YANG
Xianghua                     

  
 8

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