Document:

Exhibit
      4.2

     

    
      THESE
        SECURITIES HAVE NOT BEEN REGISTERED WITH THE UNITED STATES SECURITIES AND
        EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE PURSUANT TO
        AN
        EXEMPTION FROM REGISTRATION UNDER REGULATION D PROMULGATED UNDER THE SECURITIES
        ACT OF 1933, AS AMENDED (THE “ACT”). THIS WARRANT SHALL NOT CONSTITUTE AN OFFER
        TO SELL NOR A SOLICITATION OF AN OFFER TO BUY THE SECURITIES IN ANY JURISDICTION
        IN WHICH SUCH OFFER OR SOLICITATION WOULD BE UNLAWFUL. THE SECURITIES ARE
        “RESTRICTED” AND MAY NOT BE RESOLD OR TRANSFERRED EXCEPT AS PERMITTED UNDER THE
        ACT PURSUANT TO REGISTRATION OR EXEMPTION THEREFROM.

    

    

    Issue
      Date: _____________, 2007

    

    COMMON
      STOCK PURCHASE WARRANT 

    

    To
      Purchase Shares of $0.001 Par
      Value
      Common Stock (“Common
      Stock”)
      of

    

    PURE
      VANILLA EXCHANGE, INC.

    

    THIS
      CERTIFIES that, for value received, [INVESTOR] (the
      “Investor”)
      is
      entitled, upon the terms and subject to the conditions hereinafter set forth,
      at
      any time on or after the Issue Date and on or prior to 5:00 p.m. New York City
      Time on March 31, 2013 (the “Termination
      Date”),
      but
      not thereafter, to subscribe for and purchase from Pure
      Vanilla eXchange, Inc.,
      a
      Florida corporation (the “Company”),
      _______
      shares
      of Common Stock (the “Warrant
      Shares”)
      of the
      Company at an Exercise Price per share equal to $0.80 per share (as adjusted
      from time to time pursuant to the terms hereof, the “Exercise
      Price”).
      The
      Exercise Price and the number of shares for which the Warrant is exercisable
      shall be subject to adjustment as provided herein. This Warrant is one of a
      series issued by the Company to the Investor pursuant to the Loan Agreement
      dated as of March 29, 2007 (the “Loan
      Agreement”)
      by and
      between the Company and the Investor and is identical warrants in the aggregate
      of 625,000 issued to the Investor and two similarly situated investors.
      Capitalized terms used herein and not otherwise defined herein shall have the
      meanings ascribed thereto in the Loan Agreement.

     

    
      	
              1.

            	
              Title
                of Warrant.
                Prior to the expiration hereof and subject to compliance with applicable
                laws, this Warrant and all rights hereunder are transferable, in
                whole or
                in part, at the office or agency of the Company by the Holder hereof
                in
                person or by duly authorized attorney, upon surrender of this Warrant
                together with (a) the Assignment Form annexed hereto properly endorsed,
                and (b) any other documentation reasonably necessary to satisfy the
                Company that such transfer is in compliance with all applicable securities
                laws, as provided in Section 8 hereof. The term “Holder”
                shall refer to the Investor or any subsequent transferee of this
                Warrant.

            

    

     

    
      	
              2.

            	
              Authorization
                of Shares.
                The Company covenants that all shares of Common Stock which may be
                issued
                upon the exercise of rights represented by this Warrant will, upon
                exercise of the rights represented by this Warrant and payment of
                the
                Exercise Price as set forth herein will be duly authorized, validly
                issued, fully paid and nonassessable and free from all taxes, liens
                and
                charges in respect of the issue thereof (other than taxes in respect
                of
                any transfer occurring contemporaneously with such issue or otherwise
                specified herein).

            

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    
      	
              3.

            	
              Exercise
                of Warrant.
                The Holder may exercise this Warrant, in whole or in part, at any
                time and
                from time to time prior to the Termination Date, by delivering to
                the
                offices of the Company this Warrant, together with a Notice of Exercise
                in
                the form annexed hereto specifying the number of Warrant Shares with
                respect to which this Warrant is being exercised, together with payment
                to
                the Company of the Exercise Price therefor.

            

    

     

    In
      the
      event that this Warrant is not exercised in full, the number of Warrant Shares
      shall be reduced by the number of Warrant Shares for which this Warrant is
      exercised and/or surrendered, and the Company, at its expense, shall within
      three (3) Trading Days (as defined below) issue and deliver to the Holder a
      new
      Warrant of like tenor in the name of the Holder or as the Holder (upon payment
      by Holder of any applicable transfer taxes) may request, reflecting such
      adjusted Warrant Shares. 

     

    The
      Company shall use its best efforts to deliver the certificates for shares of
      Common Stock purchased hereunder to the Holder hereof within ten (10) days
      after
      the date on which this Warrant shall have been exercised as aforesaid.

     

    
      	
              4.

            	
              No
                Fractional Shares or Scrip.
                No fractional shares or scrip representing fractional shares shall
                be
                issued upon the exercise of this Warrant. In lieu of issuance of
                a
                fractional share upon any exercise hereunder, the Company will round
                up to
                nearest whole number of shares.

            

    

     

    
      	
              5.

            	
              Charges,
                Taxes and Expenses.
                Issuance of certificates for shares of Common Stock upon the exercise
                of
                this Warrant shall be made without charge to the Holder hereof for
                any
                issue or transfer tax or other incidental expense in respect of the
                issuance of such certificate, all of which taxes and expenses shall
                be
                paid by the Company, and such certificates shall be issued in the
                name of
                the Holder of this Warrant or in such name or names as may be directed
                by
                the Holder of this Warrant; provided,
                however,
                that in the event certificates for shares of Common Stock are to
                be issued
                in a name other than the name of the Holder of this Warrant, this
                Warrant
                when surrendered for exercise shall be accompanied by the Assignment
                Form
                attached hereto duly executed by the Holder hereof; and provided further,
                that the Company shall not be required to pay any tax or taxes which
                may
                be payable in respect of any transfer involved in the issuance of
                any
                certificates for the Warrant Shares other than the issuance of a
                replacement Warrant to the Holder in connection with the Holder’s
                surrender of this Warrant upon the exercise of this warrant as to
                less
                than all of the shares of Common Stock which may be purchased pursuant
                to
                the exercise hereof. 

            

    

     

    
      
         

      

      
        -2-

        
          

        

      

      
         

      

    

     

    
      	
              6.

            	
              Closing
                of Books.
                The Company will at no time close its shareholder books or records
                in any
                manner which interferes with the timely exercise of this
                Warrant.

            

    

     

    
      	
              7.

            	
              No
                Rights as Shareholder until Exercise.
                Subject to Section 12 of this Warrant and the provisions of any other
                written agreement between the Company and the Investor, the Investor
                shall
                not be entitled to vote or receive dividends or be deemed the holder
                of
                Warrant Shares or any other securities of the Company that may at
                any time
                be issuable on the exercise hereof for any purpose, nor shall anything
                contained herein be construed to confer upon the Investor, as such,
                any of
                the rights of a stockholder of the Company or any right to vote for
                the
                election of directors or upon any matter submitted to stockholders
                at any
                meeting thereof, or to give or withhold consent to any corporate
                action
                (whether upon any recapitalization, issuance of stock, reclassification
                of
                stock, change of par value, or change of stock to no par value,
                consolidation, merger, conveyance or otherwise) or to receive notice
                of
                meetings, or to receive dividends or subscription rights or otherwise
                until this Warrant shall have been exercised as provided herein.
                However,
                at the time of the exercise of this Warrant pursuant to Section 3
                hereof,
                the Warrant Shares so purchased hereunder shall be deemed to be issued
                to
                such Holder as the record owner of such shares as of the close of
                business
                on the date on which this Warrant shall have been
                exercised.

            

    

     

    
      	
              8.

            	
              Assignment
                and Transfer of Warrant.
                This Warrant may be assigned by the surrender of this Warrant and
                the
                Assignment Form annexed hereto duly executed at the office of the
                Company
                (or such other office or agency of the Company or its transfer agent
                as
                the Company may designate by notice in writing to the registered
                Holder
                hereof at the address of such Holder appearing on the books of the
                Company); provided,
                however,
                that this Warrant may not be resold or otherwise transferred except
                (i) in
                a transaction registered under the Securities Act of 1933, as amended
                (the
                “Act”),
                or (ii) in a transaction pursuant to an exemption, if available,
                from
                registration under the Act and whereby, if reasonably requested by
                the
                Company, an opinion of counsel reasonably satisfactory to the Company
                is
                obtained by the Holder of this Warrant to the effect that the transaction
                is so exempt. 

            

    

     

    
      	
              9.

            	
              Loss,
                Theft, Destruction or Mutilation of Warrant; Exchange.
                The Company represents warrants and covenants that (a) upon receipt
                by the
                Company of evidence reasonably satisfactory to it of the loss, theft,
                destruction or mutilation of any Warrant or stock certificate representing
                the Warrant Shares, and in case of loss, theft or destruction, of
                indemnity reasonably satisfactory to it, and (b) upon surrender and
                cancellation of such Warrant or stock certificate, if mutilated,
                the
                Company will make and deliver a new Warrant or stock certificate
                of like
                tenor and dated as of the date of such cancellation, in lieu of this
                Warrant or stock certificate, without any charge therefor. This Warrant
                is
                exchangeable at any time for an equal aggregate number of Warrants
                of
                different denominations, as requested by the holder surrendering
                the same,
                or in such denominations as may be requested by the Holder following
                determination of the Exercise Price. No service charge will be made
                for
                such registration or transfer, exchange or
                reissuance.

            

    

     

    
      	
              10.

            	
              Saturdays,
                Sundays, Holidays, etc.
                If the last or appointed day for the taking of any action or the
                expiration of any right required or granted herein shall be a Saturday,
                Sunday or a legal holiday, then such action may be taken or such
                right may
                be exercised on the next succeeding day not a legal
                holiday.

            

    

     

    
      
         

      

      
        -3-

        
          

        

      

      
         

      

    

     

    
      	
              11.

            	
              Specific
                Enforcement.
                The Company and the Holder acknowledge and agree that irreparable
                damage
                would occur in the event that any of the provisions of this Warrant
                were
                not performed in accordance with their specific terms or were otherwise
                breached. It is accordingly agreed that the parties shall be entitled
                to
                an injunction or injunctions to prevent or cure breaches of the provisions
                of this Warrant and to enforce specifically the terms and provisions
                hereof, this being in addition to any other remedy to which either
                of them
                may be entitled by law or equity.

            

    

     

    
      	
              12.

            	
              Adjustments
                of Exercise Price and Number of Warrant Shares.
                The number of and kind of securities purchasable upon exercise of
                this
                Warrant and the Exercise Price shall be subject to adjustment from
                time to
                time as set forth in this Section
                12.

            

    

     

    
      	
              (a)

            	
              Subdivisions,
                Combinations and Stock Dividends.
                If the Company shall, at any time while this Warrant is outstanding,
                (A)
                pay a stock dividend or otherwise make a distribution or distributions
                on
                any equity securities (including instruments or securities convertible
                into or exchangeable for such equity securities) in shares of Common
                Stock, (B) subdivide outstanding shares of Common Stock into a larger
                number of shares, or (C) combine outstanding Common Stock into a
                smaller
                number of shares, then the Exercise Price shall be multiplied by
                a
                fraction, the numerator of which shall be the number of shares of
                Common
                Stock outstanding before such event and the denominator of which
                shall be
                the number of shares of Common Stock outstanding after such event.
                Any
                adjustment made pursuant to this Section 12(a) shall become effective
                immediately after the record date for the determination of stockholders
                entitled to receive such dividend or distribution and shall become
                effective immediately after the effective date in the case of a
                subdivision or combination. The number of shares which may be purchased
                hereunder shall be increased proportionately to any reduction in
                Exercise
                Price pursuant to this paragraph 12(a), so that after such adjustments
                the
                aggregate Exercise Price payable hereunder for the increased number
                of
                shares shall be the same as the aggregate Exercise Price in effect
                just
                prior to such adjustments. 

            

    

     

    
      	
              (b)

            	
              Other
                Distributions.
                If at any time after the date hereof the Company distributes to holders
                of
                its Common Stock, other than as part of its dissolution, liquidation
                or
                the winding up of its affairs, any shares of its capital stock, any
                evidence of indebtedness or any of its assets (other than Common
                Stock),
                then the number of Warrant Shares for which this Warrant is exercisable
                shall be increased to equal: (i) the number of Warrant Shares for
                which
                this Warrant is exercisable immediately prior to such event, (ii)
                multiplied by a fraction, (A) the numerator of which shall be the
                Fair
                Market Value (as defined below) per share of Common Stock on the
                record
                date for the dividend or distribution, and (B) the denominator of
                which
                shall be the Fair Market Value price per share of Common Stock on
                the
                record date for the dividend or distribution minus the amount allocable
                to
                one share of Common Stock of the value (as jointly determined in
                good
                faith by the Board of Directors of the Company and the Holder) of
                any and
                all such evidences of indebtedness, shares of capital stock, other
                securities or property, so distributed. For purposes of this Warrant,
                “Fair
                Market Value”
                shall equal (X) the closing price of the Common Stock on any stock
                exchange on which the Common Stock is listed or admitted to trading,
                or
                (Y) if the Common Stock is not listed or admitted to trading on any
                stock
                exchange but is traded in the over-the-counter markets, the average
                of the
                closing bid and asked prices in the over-the-counter markets or (Z)
                if the
                Common Stock is not listed or admitted to trading on any stock exchange
                and is not traded in the over-the-counter markets and the average
                price
                cannot be determined as contemplated above, the Fair Market Value
                of the
                Common Stock shall be as reasonably determined in good faith by the
                Company’s Board of Directors and the Holder. The Exercise Price shall be
                reduced to equal: (i) the Exercise Price in effect immediately before
                the
                occurrence of any such event (ii) multiplied by a fraction, (A) the
                numerator of which is the number of Warrant Shares for which this
                Warrant
                is exercisable immediately before the adjustment, and (B) the denominator
                of which is the number of Warrant Shares for which this Warrant is
                exercisable immediately after the
                adjustment.

            

    

     

    
      
         

      

      
        -4-

        
          

        

      

      
         

      

    

     

    
      	
              (c)

            	
              Merger,
                etc.
                If at any time after the date hereof there shall be a merger or
                consolidation of the Company with or into or a transfer of all or
                substantially all of the assets of the Company to another entity,
                then the
                Holder shall be entitled to receive notice thereof not less than
                ten (10)
                days prior to the effective date of such transaction and, if this
                Warrant
                is not exercised within such ten (10) day period, then this Warrant
                shall
                expire at the end of such period

            

    

     

    
      	
              (d)

            	
              Reclassification,
                etc.
                If at any time after the date hereof there shall be a reorganization
                or
                reclassification of the securities as to which purchase rights under
                this
                Warrant exist into the same or a different number of securities of
                any
                other class or classes, then the Holder shall thereafter be entitled
                to
                receive upon exercise of this Warrant, during the period specified
                herein
                and upon payment of the Exercise Price then in effect, the number
                of
                shares or other securities or property resulting from such reorganization
                or reclassification, which would have been received by the Holder
                for the
                shares of stock subject to this Warrant had this Warrant at such
                time been
                exercised.

            

    

     

    
      	
              (e)

            	
              Subsequent
                Equity Sales.
                The following provisions apply only upon the issuance of equity securities
                of the Company for cash consideration in excess of
                $100,000:

            

    

     

    
      	 	
              (i)

            	
              If
                the Company, at any time while this Warrant is outstanding, shall
                offer,
                sell, grant any option to purchase or offer, sell or grant any right
                to
                reprice its securities, or otherwise dispose of or issue (or announce
                any
                offer, sale, grant or any option to purchase or other disposition)
                any
                Common Stock or Common Stock Equivalents entitling any Person to
                acquire
                shares of Common Stock, at an effective price per share less than
                the then
                Exercise Price (such lower price, the “Base
                Share Price”
                and such issuances collectively, a “Dilutive
                Issuance”),
                as adjusted hereunder (if the holder of the Common Stock or Common
                Stock
                Equivalents so issued shall at any time, whether by operation of
                purchase
                price adjustments, reset provisions, floating conversion, exercise
                or
                exchange prices or otherwise, or due to warrants, options or rights
                per
                share which is issued in connection with such issuance, be entitled
                to
                receive shares of Common Stock at an effective price per share which
                is
                less than the Exercise Price, such issuance shall be deemed to have
                occurred for less than the Exercise Price on such date of the Dilutive
                Issuance), then the Exercise Price shall be reduced and only reduced
                to
                equal the Base Share Price and the number of Warrant Shares issuable
                hereunder shall be increased such that the aggregate Exercise Price
                payable hereunder, after taking into account the decrease in the
                Exercise
                Price, shall be equal to the aggregate Exercise Price prior to such
                adjustment.

            

    

     

    
      
         

      

      
        -5-

        
          

        

      

      
         

      

    

     

    
      	 	
              (ii)

            	
              Such
                adjustments shall be made whenever such Common Stock or Common Stock
                Equivalents are issued. Notwithstanding the foregoing, no adjustments
                shall be made, paid or issued under this Section 12(e) in respect
                of an
                Exempt Issuance (defined below). The Company shall notify the Holder
                in
                writing, no later than the Trading Day following the issuance of
                any
                Common Stock or Common Stock Equivalents subject to this section,
                indicating therein the applicable issuance price, or of applicable
                reset
                price, exchange price, conversion price and other pricing terms (such
                notice the “Dilutive
                Issuance Notice”).
                For purposes of clarification, whether or not the Company provides
                a
                Dilutive Issuance Notice pursuant to this Section 12(e)(ii), upon
                the
                occurrence of any Dilutive Issuance, as applicable, after the date
                of such
                Dilutive Issuance, as applicable, the Holder is entitled to receive
                a
                number of Warrant Shares based upon the Base Share Price, regardless
                of
                whether the Holder accurately refers to the Base Share Price in the
                Notice
                of Exercise. 

            

    

     

    
      	 	
              (iii)

            	
              “Exempt
                Issuance”
                means the issuance of (a) shares of Common Stock or options to employees,
                officers, directors or consultants of the Company (including shares
                of
                Common Stock issued pursuant to the exercise of such options) pursuant
                to
                any stock or option plan duly adopted by a majority of the non-employee
                members of the Board of Directors of the Company or a majority of
                the
                members of a committee of non-employee directors established for
                such
                purpose, (b) securities upon the exercise or exchange of or conversion
                of
                any securities issued hereunder and/or securities exercisable or
                exchangeable for or convertible into shares of Common Stock issued
                and
                outstanding on March 29, 2007 or (c) securities issued pursuant to
                acquisitions or strategic transactions approved by a majority of
                the
                disinterested directors, provided any such issuance shall only be
                to a
                person which is, itself or through its subsidiaries, an operating
                company
                in a business synergistic with the business of the Company and in
                which
                the Company receives benefits in addition to the investment of funds,
                but
                shall not include a transaction in which the Company is issuing securities
                primarily for the purpose of raising capital or to an entity whose
                primary
                business is investing in
                securities.

            

    

     

    
      	
              13.

            	
              Notice
                of Adjustment; Notice of Events.
                (i) Whenever the number of Warrant Shares or number or kind of securities
                or other property purchasable upon the exercise of this Warrant or
                the
                Exercise Price is adjusted, the Company shall promptly mail to the
                Holder
                of this Warrant a notice setting forth the number of Warrant Shares
                (and
                other securities or property) purchasable upon the exercise of this
                Warrant and the Exercise Price of such Warrant Shares after such
                adjustment and setting forth the computation of such adjustment and
                a
                brief statement of the facts requiring such adjustment. (ii) If:
                (A) the
                Company shall declare a dividend (or any other distribution) on its
                Common
                Stock; or (B) the Company shall declare a special nonrecurring cash
                dividend on or a redemption of its Common Stock; or (C) the Company
                shall
                authorize the granting to all holders of the Common Stock rights
                or
                warrants to subscribe for or purchase any shares of capital stock
                of any
                class or of any rights; or (D) the approval of any stockholders of
                the
                Company shall be required in connection with any reclassification
                of the
                Common Stock of the Company, any consolidation or merger to which
                the
                Company is a party, any sale or transfer of all or substantially
                all of
                the assets of the Company, or any compulsory share exchange whereby
                the
                Common Stock is converted into other securities, cash or property;
                or (E)
                the Company shall authorize the voluntary dissolution, liquidation
                or
                winding up of the affairs of the Company, then the Company shall
                cause to
                be mailed to the Holder of this Warrant, at least 30 calendar days
                prior
                to the applicable record or effective date, a notice stating (x)
                the date
                on which a record is to be taken for the purpose of such dividend,
                distribution, redemption, rights or warrants, or if a record is not
                to be
                taken, the date as of which the holders of Common Stock of record
                to be
                entitled to such dividend, distributions, redemption, rights or warrants
                are to be determined or (y) the date on which such reclassification,
                consolidation, merger, sale, transfer or share exchange is expected
                to
                become effective or close, and the date as of which it is expected
                that
                holders of Common Stock of record shall be entitled to exchange their
                shares of Common Stock for securities, cash or other property deliverable
                upon such reclassification, consolidation, merger, sale, transfer,
                share
                exchange, dissolution, liquidation or winding
                up.

            

    

     

    
      
         

      

      
        -6-

        
          

        

      

      
         

      

    

     

    
      	
              14.

            	
              Authorized
                Shares.
                The Company covenants that during the period the Warrant is outstanding
                and exercisable, it will reserve from its authorized and unissued
                Common
                Stock a sufficient number of shares to provide for the issuance of
                the
                Warrant Shares upon the exercise of any and all purchase rights under
                this
                Warrant. The Company further covenants that its issuance of this
                Warrant
                shall constitute full authority to its officers who are charged with
                the
                duty of executing stock certificates to execute and issue the necessary
                certificates for the Warrant Shares upon the exercise of the purchase
                rights under this Warrant. The Company will take all such reasonable
                action as may be necessary to assure that such Warrant Shares may
                be
                issued as provided herein without violation of any applicable law,
                regulation, or rule of any applicable market or
                exchange.

            

    

     

    
      	
              15.

            	
              Compliance
                with Securities Laws.
                

            

    

     

    
      	
              (a)
                

            	
              The
                Holder hereof acknowledges that the Warrant Shares acquired upon
                the
                exercise of this Warrant, if not registered (or if no exemption from
                registration exists), will have restrictions upon resale imposed
                by state
                and federal securities laws. Each certificate representing the Warrant
                Shares issued to the Holder upon exercise (if not registered, for
                resale
                or otherwise, or if no exemption from registration exists) will bear
                substantially the following legend:

            

    

     

    THE
      SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED WITH THE
      SECURITIES AND EXCHANGE COMMISSION OR THE SECURITIES COMMISSION OF ANY STATE
      IN
      RELIANCE UPON AN EXEMPTION FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933,
      AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY, MAY NOT BE OFFERED,
      TRANSFERRED, SOLD OR OTHERWISE DISPOSED OF EXCEPT PURSUANT TO AN EFFECTIVE
      REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT TO AN AVAILABLE
      EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION
      REQUIREMENTS OF THE SECURITIES ACT AND IN ACCORDANCE WITH APPLICABLE STATE
      SECURITIES LAWS. 

     

    
      
         

      

      
        -7-

        
          

        

      

      
         

      

    

    

    
      	
              (b)

            	
              Without
                limiting the Investor’s right to transfer, assign or otherwise convey the
                Warrant or Warrant Shares in compliance with all applicable securities
                laws, the Investor, by acceptance hereof, acknowledges that this
                Warrant
                and the Warrant Shares to be issued upon exercise hereof are being
                acquired solely for the Investor’s own account and not as a nominee for
                any other party, and that the Investor will not offer, sell or otherwise
                dispose of this Warrant or any Warrant Shares to be issued upon exercise
                hereof except under circumstances that will not result in a violation
                of
                applicable federal and state securities laws.

            

    

     

    
      	16.	
              Miscellaneous.

            

    

     

    
      	
              (a)

            	
              ISSUE
                DATE; CHOICE OF LAW; VENUE; JURISDICTION.
                THE PROVISIONS OF THIS WARRANT SHALL BE CONSTRUED AND SHALL BE GIVEN
                EFFECT IN ALL RESPECTS AS IF IT HAD BEEN ISSUED AND DELIVERED BY
                THE
                COMPANY ON THE DATE HEREOF. THIS WARRANT SHALL BE BINDING UPON ANY
                SUCCESSORS OR ASSIGNS OF THE COMPANY. THIS WARRANT WILL BE CONSTRUED
                AND
                ENFORCED IN ACCORDANCE WITH AND GOVERNED BY THE LAWS OF THE STATE
                OF NEW
                YORK, EXCEPT FOR MATTERS ARISING UNDER THE ACT, WITHOUT REFERENCE
                TO
                PRINCIPLES OF CONFLICTS OF LAW. EACH OF THE PARTIES CONSENTS TO THE
                EXCLUSIVE JURISDICTION OF THE FEDERAL AND STATE COURTS SITTING IN
                THE
                COUNTY OF MONROE IN THE STATE OF NEW YORK IN CONNECTION WITH ANY
                DISPUTE
                ARISING UNDER THIS WARRANT AND HEREBY WAIVES, TO THE MAXIMUM EXTENT
                PERMITTED BY LAW, ANY OBJECTION, INCLUDING ANY OBJECTION BASED ON
                FORUM NON CONVENIENS
                OR
                VENUE, TO THE BRINGING OF ANY SUCH PROCEEDING IN SUCH JURISDICTION.
                EACH
                PARTY HEREBY AGREES THAT IF THE OTHER PARTY TO THIS WARRANT OBTAINS
                A
                JUDGMENT AGAINST IT IN SUCH A PROCEEDING, THE PARTY WHICH OBTAINED
                SUCH
                JUDGMENT MAY ENFORCE SAME BY SUMMARY JUDGMENT IN THE COURTS OF ANY
                COUNTRY
                HAVING JURISDICTION OVER THE PARTY AGAINST WHOM SUCH JUDGMENT WAS
                OBTAINED, AND EACH PARTY HEREBY WAIVES ANY DEFENSES AVAILABLE TO
                IT UNDER
                LOCAL LAW AND AGREES TO THE ENFORCEMENT OF SUCH A JUDGMENT. EACH
                PARTY TO
                THIS WARRANT IRREVOCABLY CONSENTS TO THE SERVICE OF PROCESS IN ANY
                SUCH
                PROCEEDING BY THE MAILING OF COPIES THEREOF BY REGISTERED OR CERTIFIED
                MAIL, POSTAGE PREPAID, TO SUCH PARTY AT ITS ADDRESS IN ACCORDANCE
                WITH
                SECTION 16(c).
                NOTHING HEREIN SHALL AFFECT THE RIGHT OF ANY PARTY TO SERVE PROCESS
                IN ANY
                OTHER MANNER PERMITTED BY LAW.

            

    

     

    
      
         

      

      
        -8-

        
          

        

      

      
         

      

    

     

    
      	
              (b)

            	
              Modification
                and Waiver.
                This Warrant and any provisions hereof may be changed, waived, discharged
                or terminated only by an instrument in writing signed by the party
                against
                which enforcement of the same is sought. Any amendment effected in
                accordance with this paragraph shall be binding upon the Investor,
                each
                future Holder of this Warrant and the Company. No waivers of, or
                exceptions to, any term, condition or provision of this Warrant,
                in any
                one or more instances, shall be deemed to be, or construed as, a
                further
                or continuing waiver of any such term, condition or
                provision.

            

    

     

    
      	
              (c)

            	
              Notices.
                Any notice, request or other document required or permitted to be
                given or
                delivered to the Investor or future Holders hereof or the Company
                shall be
                personally delivered or shall be sent by certified or registered
                mail,
                postage prepaid, to the Investor or each such Holder at its address
                as
                shown on the books of the Company or to the Company at the address
                set
                forth in the Loan Agreement between the Company and the original
                holder of
                this Warrant, dated March 29, 2007. All notices under this Warrant
                shall
                be deemed to have been given when
                received.

            

    

     

    A
      party
      may from time to time change the address to which notices to it are to be
      delivered or mailed hereunder by notice given in accordance with the provisions
      of this Section 16(c).

     

    
      	
              (d)

            	
              Severability.
                Whenever possible, each provision of this Warrant shall be interpreted
                in
                such manner as to be effective and valid under applicable law, but
                if any
                provision of this Warrant is held to be invalid, illegal or unenforceable
                in any respect under any applicable law or rule in any jurisdiction,
                such
                invalidity, illegality or unenforceability shall not affect the validity,
                legality or enforceability of any other provision of this Warrant
                in such
                jurisdiction or affect the validity, legality or enforceability of
                any
                provision in any other jurisdiction, but this Warrant shall be reformed,
                construed and enforced in such jurisdiction as if such invalid, illegal
                or
                unenforceable provision had never been contained
                herein.

            

    

     

    
      	
              (e)

            	
              No
                Impairment.
                The Company will not, by amendment of its Certificate of Incorporation
                or
                through any reorganization, transfer of assets, consolidation, merger,
                dissolution, issue or sale of securities or any other voluntary action,
                avoid or seek to avoid the observance or performance of any of the
                terms
                of this Warrant, but will at all times in good faith assist in the
                carrying out of all such terms and in the taking of all such action
                as may
                be necessary or appropriate in order to protect the rights of the
                Holder
                against impairment. Without limiting the generality of the foregoing,
                the
                Company (a) will not increase the par value of any Warrant Shares
                above
                the amount payable therefor on such exercise, and (b) will take all
                such
                action as may be reasonably necessary or appropriate in order that
                the
                Company may validly and legally issue fully paid and nonassessable
                Warrant
                Shares on the exercise of this
                Warrant.

            

    

     

    
      
         

      

      
        -9-

        
          

        

      

      
         

      

    

     

    IN
      WITNESS WHEREOF,
      the
      Company has caused this Warrant to be executed by its officers thereunto duly
      authorized.

     

    
      	 	 	 
	 	PURE
              VANILLA
              EXCHANGE, INC.
	 
 	 
 	 
 
	 	By:  	 
	 	
              
Name: Steven
              Yevoli
	 	Title:
              CEO

    

     

    ATTEST:

    

    ______________________________

     

    
      
         

      

      
        -10-

        
          

        

      

      
         

      

    

    

    NOTICE
      OF EXERCISE

     

    To:    PURE
      VANILLA EXCHANGE, INC..

     

    (1)    The
      undersigned hereby elects to exercise the attached Warrant for and to purchase
      thereunder, ______ shares of Common Stock, and herewith makes payment therefor
      of $_______.

     

    (2)    Please
      issue a certificate or certificates representing said shares of Common Stock
      in
      the name of the undersigned or in such other name as is specified
      below:

     

    
      	 	 	 	 
	 	(Name) 	 	 
	 	 	 	 
	 	 	 	 
	 	(Address) 	 	 
	 	 	 	 

    

    

    (3)    Please
      issue a new Warrant for the unexercised portion of the attached Warrant in
      the
      name of the undersigned or in such other name as is specified
      below:

    

    
      	 	 	 	 
	 	 	(Name) 	 
	 	 	 	 
	(Date) 	 	(Signature) 	 
	 	 	 	 
	 	 	(Address) 	 
	 	 	 	 
	Dated: 	 	 	 
	 	 	 	 
	Signature 	 	 	 

    

     

    
      
         

      

      
        -11-

        
          

        

      

      
         

      

    

    

    ASSIGNMENT
      FORM

    

    (To
      assign the foregoing warrant, execute

    this
      form
      and supply required information.

    Do
      not
      use this form to exercise the warrant.)

    

       FOR
      VALUE
      RECEIVED, the foregoing Warrant and all rights evidenced thereby are hereby
      assigned to

     

    
      	 	 	 	whose
              address is 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	
              Dated: 

            	 
	 	 	 	 
	 	Holder’s
              Signature: 	 	 
	 	 	 	 
	 	Holder’s
              Address: 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	 	 	 	 
	Signature
              Guaranteed: 	 	 	 

    

    

    

    NOTE:
      The
      signature to this Assignment Form must correspond with the name as it appears
      on
      the face of the Warrant, without alteration or enlargement or any change
      whatsoever, and must be guaranteed by a bank or trust company. Officers of
      corporations and those acting in an fiduciary or other representative capacity
      should file proper evidence of authority to assign the foregoing
      Warrant.

     

    
      
         

      

      
        -12-Exhibit
      10.1

     

    LOAN
      AGREEMENT

     

    Loan
      Agreement
      (“Agreement”)
      dated
      as of March 30, 2007 between Pure
      Vanilla eXchange, Inc.,
      a
      Nevada corporation (the “Company”),
      and
Jed
      Schutz (the
      “Lender”).

     

    WITNESSETH:

     

    Whereas,
      the
      Company borrowed an aggregate of $1,010,000 from Lender during the period from
      February 14, 2007 to March 28, 2007 as detailed on Schedule 1 to this Agreement
      (the “Prior
      Loans”),
      and
      Lender may make additional loans to the Company from time to time,
      (individually, a “Loan”
and,
      collectively, the “Loans”);
      and

     

    Whereas,
      $750,000
      of the Loans are described in a Loan Agreement dated as of February 28, 2007
      which, among other things, gave the Lender certain rights to receive the same
      terms as those given to additional lenders on a retroactive basis; and

     

    Whereas,
      two
      other
      lenders have loaned the Company the aggregate sum of $113,333.34 and have
      proposed certain terms for such loans and possible additional loans to the
      Company (“Third Party Loans”); 

     

    Whereas,
      Lender
      and the Company have agreed that each such Loan from Lender shall be represented
      by a Promissory Note, in the form of Exhibit
      A
      attached
      hereto, which shall be delivered by the Company to the Lender in connection
      with
      each such Loan; and

     

    Whereas,
      to
      induce the Lender to make each Loan, the Company will issue to the Lender in
      connection with each such Loan warrants (the “Warrants”)
      exercisable to purchase shares of the Company’s Common Stock, par value $0.001
      (“Common
      Stock”)
      at a
      exercise price of $0.80 per share (the “Exercise
      Price”),
      in
      the form attached as Exhibit
      B;
      

     

    Now,
      Therefore,
      in
      consideration of the foregoing premises and the covenants contained herein
      and
      other good and valuable consideration, the receipt and sufficiency of which
      are
      hereby acknowledged, the parties hereto agree as follows:

     

    ARTICLE
      1

    Loans,
      Notes and Warrants, Etc.

     

    Section
      1.1 Loans,
      Notes and Warrants.

     

    (a)
      Loans.
      At any
      time on or after the date hereof, and until 5:00 on June 30, 2007, the Lender
      may elect to make one or more Loans to the Company. Such election shall be
      made
      by delivering to the Company a Notice of Election to Make Loan in the form
      of
Exhibit
      C
      to this
      Agreement (an “Election
      Notice”),
      appropriately completed to reflect the amount of the Loan then proposed to
      be
      made by him, together with the principal amount of such Loan either by (i)
      delivering to the Company with such Election Notice a certified or cashier’s
      check in the amount of such Loan or (ii) effecting, prior to or concurrently
      with the delivery of such Election Notice, a wire transfer in immediately
      available funds to an account designated in writing by the Company. If the
      Company chooses to accept such Loan, it shall execute such Election Notice
      and
      return it to the Lender with the other Loan Documents (as hereinafter defined).
      The Company my reject any such election, in its sole discretion, in which event
      it shall return all tendered documents and funds to the Lender.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    
      
        (b)
          Loan
          Documents.
          

      

    

     

    (i) Subject
      to Section 1.2, below, promptly (but in any event within three (3) business
      days) after the receipt of an Election Notice accompanied by the principal
      amount of the Loan as provided in Section 1.1(a), unless the Company does not
      elect to receive the Loan proposed to be made pursuant to such Election Notice,
      the Company shall deliver to the Lender (A) one or more Notes, in the form
      of
Exhibit
      A
      (the
      outstanding principal amount of each such Note to be as reasonably requested
      by
      the Lender) representing the Loan then being made by the Lender, (B) one or
      more
      Warrants registered in the name of the Lender or his nominee (in such
      proportions as may reasonably be requested by the Lender) entitling the Lender
      or his nominee, if any, to purchase an aggregate number of shares of Common
      Stock that is equal to 25% of the amount of the principal amount of the Loan
      then being made by the Lender divided by the Exercise Price, exercisable for
      five years from the date upon which the Company accepts the applicable Loan,
      and
      (C) a certificate of an officer of the Company certifying that the
      representations of the Company contained in Section 2.1 of this Agreement were
      true and correct when made and continue to be true and correct as of the date
      of
      such certificate.

     

    (ii) All
      of
      the shares of Common Stock that may be acquired by the Lender upon exercise
      of
      the Warrants are referred to in this Agreement as the “Warrant
      Shares”.
      

     

    (iii) The
      date
      of this Agreement and date upon which the Company has accepted any Loan from
      the
      Lender are each referred to herein as a “Closing
      Date”.

    

    Section
      1.2  Prior
      Notes.
      Lender
      will surrender the original promissory notes representing the Prior Loans to
      the
      Company. Pending delivery of these notes, the Company may retain possession
      of
      the Notes and Warrants. When all notes representing the Prior Loans have been
      surrendered by Lender for can elation, the Company shall deliver the Notes
      and
      Warrants to Lender within three (3) business days.

     

    
      
         

      

      
        -2-

        
          

        

      

      
         

      

       

    

    ARTICLE
      2

    Representations
      and Warranties

     

    Section
      2.1 Representations
      and Warranties of the Company.
      The
      Company hereby makes the following representations and warranties to the Lender
      as of the date hereof and as of the applicable Closing Date:

     

    (a) Organization
      and Qualification; Material Adverse Effect.
      The
      Company is a corporation duly incorporated and existing in good standing under
      the laws of the State of Nevada and has the requisite corporate power to own
      its
      properties and to carry on its business as now being conducted. The Company
      is
      duly qualified as a foreign corporation to do business and is in good standing
      in every jurisdiction in which the nature of the business conducted or property
      owned by it makes such qualification necessary.

     

    (b) Authorization;
      Enforcement.
      (i) The
      Company has all requisite corporate power and authority to enter into and
      perform its obligations under this Agreement, the Notes and the Warrants and
      to
      issue the Warrant Shares in accordance with the terms of the Warrants, (ii)
      the
      execution and delivery of this Agreement, the Notes and the Warrants by the
      Company and the consummation by it of the transactions contemplated hereby,
      have
      been duly authorized by all necessary corporate action, and no further consent
      or authorization of the Company or its Board of Directors (or any committee
      or
      subcommittee thereof) or stockholders is required, (iii) this Agreement has
      been
      and the Notes and the Warrants will be duly executed and delivered by the
      Company, and (iv) this Agreement, the Notes and the Warrants constitute and
      will
      constitute, as the case may be, valid and binding obligations of the Company
      enforceable against the Company in accordance with their terms, except as such
      enforceability may be limited by applicable bankruptcy, insolvency,
      reorganization, moratorium, liquidation or similar laws relating to, or
      affecting generally the enforcement of creditors’ rights and remedies or by
      other equitable principles of general application.

     

    (c) Issuance
      of Shares.
      The
      Warrant Shares are
      duly
      authorized and reserved for issuance and,
      upon
      exercise of the Warrants in accordance with the terms thereof, such Warrant
      Shares will be validly issued, fully paid and non-assessable, free and clear
      of
      any and all liens, claims and encumbrances, and the holders of such Shares
      shall
      be entitled to all rights and preferences accorded to a holder of the Common
      Stock.

     

    (d) No
      Conflicts.
      The
      execution, delivery and performance of this Agreement, the Notes and the
      Warrants by the Company, the consummation by the Company of the transactions
      contemplated hereby and thereby and the issuance of the Notes and the Warrants
      do not and will not (i) result in a violation of the Company’s charter or
      by-laws or (ii) conflict with, or constitute a default (or an event which with
      notice or lapse of time or both would become a default) under, or give to others
      any rights of termination, amendment, acceleration or cancellation of, any
      agreement, indenture, patent, patent license or instrument to which the Company
      or any of its subsidiaries is a party or (iii) result in a violation of any
      federal, state, local or foreign law, rule, regulation, order, judgment or
      decree (including federal and state securities laws and regulations) applicable
      to the Company or by which any property or asset of the Company is bound or
      affected, except (other than in the case of clause (i) above) where such
      violation would not reasonably be expected to have a Material Adverse Effect
      (as
      defined below). For purposes of this Agreement, “Material
      Adverse Effect”
shall
      mean any adverse effect on the business, operations, properties or financial
      condition of the Company and which is (either alone or together with all other
      adverse effects) material to the Company taken as a whole. The business of
      the
      Company is being conducted in material compliance with (i) its charter and
      by-laws, and (ii) all applicable laws, ordinances or regulations of any
      governmental entity, except (other than in the case of clause (i) above) where
      such violation would not reasonably be expected to have a Material Adverse
      Effect. Except for filings, consents and approvals required under applicable
      state and federal securities laws, the Company is not required under federal,
      state, local or foreign law, rule or regulation to obtain any consent,
      authorization or order of, or make any filing or registration with, any court
      or
      governmental agency in order for it to execute, deliver or perform any of its
      obligations under this Agreement, the Notes and the Warrants.

     

    
      
         

      

      
        -3-

        
          

        

      

      
         

      

    

    

    Section
      2.2 Representations
      and Warranties of the Lender.
      The
      Lender makes the following representations and warranties to the Company as
      of
      the date hereof and on each Closing Date:

     

    (a) Authorization;
      Enforcement.
      (i) The
      Lender has the requisite power and authority to enter into and to perform its
      under this Agreement and to make the Loans and (ii) this Agreement constitutes
      the valid and binding obligation of the Lender enforceable against him in
      accordance with its terms, except as such enforceability may be limited by
      applicable bankruptcy, insolvency, reorganization, moratorium, liquidation
      or
      similar laws relating to, or affecting generally the enforcement of creditors’
rights and remedies or by other equitable principles of general
      application.

     

    (b) No
      Conflicts.
      The
      execution, delivery and performance of this Agreement and the consummation
      by
      the Lender of the transactions contemplated hereby do not and will not (i)
      conflict with any agreement, indenture or instrument to which the Lender is
      a
      party, or (ii) result in a material violation of any law, rule, or regulation,
      or any order, judgment or decree of any court or governmental agency applicable
      to the Lender. The Lender is not required to obtain any consent or authorization
      of any governmental agency in order to perform his obligations under this
      Agreement.

     

    (c) Investment
      Representations.

     

    (i) Access
      to Information. The
      Lender acknowledges that he has had full and complete access to the books and
      records and to the management of the Company. The Lender acknowledges that
      the
      Company has made available to him the opportunity to examine such documents
      from
      the Company and to ask questions of, and receive full answers from, the Company
      concerning, among other things, the Company, its financial condition, its
      management, its prior activities and any other information which the Lender
      considers relevant or appropriate in connection with entering into this
      Agreement.

     

    
      
         

      

      
        -4-

        
          

        

      

      
         

      

    

     

    (ii) Risks
      of Investment.
      The
      Lender acknowledges that the Notes, the Warrants and the Shares (together,
      the
“Securities”)
      have
      not been registered under the Securities Act of 1933, as amended (the
“Act”).
      The
      Lender is familiar with the provisions of Rule 144 under the Act and understands
      that in the event all of the applicable requirements of Rule 144 are not
      satisfied, registration under the Act or some other exemption from the
      registration requirements of the Act will be required in order to dispose of
      the
      Notes, the Warrants and the Shares, and that the Lender may be required to
      hold
      the Notes, the Warrants and the Shares for a significant period of time prior
      to
      reselling them. The Lender is capable of assessing the risks of an investment
      in
      the Securities and is fully aware of the economic risks thereof.

     

    (iii) Investment
      Intent.
      The
      Lender will acquire the Securities for his own account and not with a view
      to
      distribution in violation of any securities laws. The Lender has no present
      intention to sell any of the Securities in violation of federal or state
      securities laws and such Lender has no present arrangement (whether or not
      legally binding) to sell any of the Securities to or through any person or
      entity; provided,
      however,
      that by
      making the representations herein, the Lender does not agree to hold any of
      the
      Securities for any minimum or other specific term and reserves the right to
      dispose of the Securities at any time in accordance with federal and state
      securities laws applicable to such disposition.

     

    (iv) Restricted
      Securities. The
      Lender acknowledges and understands that the terms of issuance of the Securities
      have not been reviewed by the U.S. Securities and Exchange Commission (the
      “SEC”)
      or by
      any state securities authorities and that the Securities will be issued in
      reliance on the certain exemptions for non-public offerings under the Act,
      which
      exemptions depend upon, among other things, the representations made and
      information furnished by the Lender, including the bona fide nature of the
      Lender’s investment intent as expressed above.

     

    (v) Ability
      to Bear Economic Risk. The
      Lender is an “accredited investor” as defined in Rule 501 of Regulation D under
      the Act, and that he (i) is able to bear the economic risk of his investment
      in
      the Securities, (ii) is able to hold the Securities for an indefinite period
      of
      time, (iii) can afford a complete loss of its investment in the Securities
      and
      (iv) has adequate means of providing for his current needs.

     

    (vi) No
      Public Solicitation. At
      no
      time was the Lender presented with or solicited by any general mailing, leaflet,
      public promotional meeting, newspaper or magazine article, radio or television
      advertisement, or any other form of general advertising or general solicitation
      in connection with the issuance.

     

    (vii) Reliance
      by the Company.
      The
      Lender understands that the Securities will be offered and sold in reliance
      on a
      transactional exemptions from the registration requirements of federal and
      state
      securities laws and that the Company is relying upon the truth and accuracy
      of
      the representations, warranties, agreements, acknowledgments and understandings
      of the Lender set forth herein in order to determine the applicability of such
      exemptions and the suitability of the Lender to acquire the Securities.

     

    
      
         

      

      
        -5-

        
          

        

      

      
         

      

    

     

    ARTICLE
      3

    Covenants

    

    Section
      3.1 Warrants
      on Exercise.
      Upon
      any partial exercise by the Lender (or then holder of the Warrants) of the
      Warrants, the Company shall issue and deliver to the Lender (or holder) within
      ten (10) business days of the date on which such Warrants are exercised, a
      new
      Warrant or Warrants representing the number of adjusted Warrant Shares in
      accordance with such Warrants. 

     

    Section
      3.2 Replacement
      Warrants.
      The
      Warrants will be exchangeable at the option of the Lender (or then holder of
      the
      Warrants) at the office of the Company for other Warrants of different
      denominations entitling the holder thereof to purchase in the aggregate the
      same
      number of Warrant Shares as are purchasable under such Warrants. No service
      charge will be made for such transfer or exchange.

     

    Section
      3.3 Reservation
      of Stock Issuable Upon Exercise of the Warrants.
      The
      Company shall at all times reserve and keep available out of its authorized
      but
      unissued shares of Common Stock, solely for the purpose of effecting the
      exercise of the Warrants such number of its shares of Common Stock as shall
      from
      time to time be sufficient to effect the full exercise of the Warrants, and
      if
      at any time the number of authorized but unissued shares of Common Stock shall
      not be sufficient to effect the exercise of all the then outstanding Warrants
      and the conversion of all then outstanding Notes, the Company will take such
      corporate action as may, in the opinion of its counsel, be necessary to increase
      its authorized but unissued shares of Common Stock to such number of shares
      as
      shall be sufficient for such purpose, including without limitation engaging
      in
      best efforts to obtain the requisite shareholder approval. 

     

    Section
      3.4 Registration
      Rights.
      

    

    (a) Right
      to Piggy Back.
      If, at
      any time, the Company proposes or is required to register any of its equity
      securities under the Act (other than pursuant to registrations on Form S-4
      or
      Form S-8 or such form or similar form(s) solely for registration of securities
      in connection with an employee benefit plan or dividend reinvestment plan or
      a
      merger, consolidation or acquisition) whether for its own account or the account
      of other security holders, the Company shall give prompt written notice of
      its
      intention to do so to the holder of each Registrable Securities (as defined
      below). Upon the written request of any holder, made within 15 days following
      the receipt of any such written notice (which request shall specify the maximum
      number of Registrable Securities intended to be disposed of by such holder
      and
      the intended method of distribution thereof), the Company shall use, subject
      to
      Sections 3.4(c) and 3.4(e) hereof, its best efforts to cause all such
      Registrable Securities, the holders of which have so requested the registration
      thereof, to be registered under the Act (with the securities which the Company
      at the time proposes to register) to permit the sale or other disposition by
      the
      holders (in accordance with the intended method of distribution thereof) of
      the
      Registrable Securities to be so registered. There is no limitation on the number
      of such piggyback registrations pursuant to the preceding sentence which the
      Company is obligated to effect.

     

    
      
         

      

      
        -6-

        
          

        

      

      
         

      

    

    

    (b) Registrable
      Securities.
      For
      purposes of this Agreement, the term “Registrable
      Securities”
means
      (i) shares of Common Stock issued or issuable upon exercise of the Warrants
      and
      (ii) any securities received by way of a stock split or as a dividend with
      respect to such shares and any security into which such shares may hereafter
      be
      changed or for which such shares may be exchanged (by way of reorganization,
      recapitalization, merger, consolidation or otherwise). As to any particular
      Registrable Securities, such securities will cease to be Registrable Securities
      when (i) they have been effectively registered under the Act and disposed of
      in
      accordance with the registration statement covering them, or (ii) they may
      be
      transferred pursuant to Rule 144 under the Act (or any successor to such
      rule).

    

    (c) Abandonment
      or Delay.
      If, at
      any time after giving written notice of its intention to register any equity
      securities and prior to the effective date of the registration statement filed
      in connection with such registration, the Company shall determine for any reason
      not to register or to delay registration of such equity securities, the Company
      may, at its election, give written notice of such determination to all holders
      of record of Registrable Securities and (i) in the case of a determination
      not
      to register, shall be relieved of its obligation to register any Registrable
      Securities in connection with such abandoned registration, without prejudice,
      however, to the rights of holders under Section 3.4, and (ii) in the case of
      a
      determination to delay such registration of its equity securities, permitted
      to
      delay the registration of such Registrable Securities for the same period as
      the
      delay in registering such other equity securities.

    

    (d) Holder’s
      Right to Withdraw.
      Any
      holder shall have the right to withdraw its request for inclusion of its
      Registrable Securities in any registration statement pursuant to this Section
      3.4 by giving written notice to the Company of its request to withdraw;
      provided, however, that (i) such request must be made in writing prior to the
      earlier of the execution of the underwriting agreement or the execution of
      the
      custody agreement with respect to such registration and (ii) such withdrawal
      shall be irrevocable and, after making such withdrawal, a holder shall no longer
      have any right to include Registrable Securities in the registration as to
      which
      such withdrawal was made.

    

    (e) Cutbacks.
      

    

    (i) 
      If the
      managing underwriter of any underwritten offering shall inform the Company
      by
      letter of its belief that the number of Registrable Securities requested to
      be
      included in a registration under this Section 2.2 would materially adversely
      affect such offering, then the Company will include in such registration, first,
      the securities being included in such registration by the holder(s) of
      securities initiating such registration pursuant to the terms of any contractual
      demand registration rights that may be granted to any person other than pursuant
      to this Agreement (or, if the Company initiates the registration, the securities
      being included in such registration by the Company), and second, Registrable
      Securities requested to be included in such registration and any other
      securities of the Company the holders of which have been granted piggy back
      registration rights, pro rata based on the number of shares that such holders
      of
      Registrable Securities and such other securities have requested for inclusion
      (without regard to whether such other piggy back registration rights were
      granted before or after the date hereof).

     

    
      
         

      

      
        -7-

        
          

        

      

      
         

      

    

    

    (ii) If,
      in
      connection with a financing of the Company in an amount exceeding $5,000,000
      (a
“Substantial
      Financing”),
      the
      investor or investors object to the inclusion of the Registrable Securities
      in a
      registration statement of securities of the issued in connection with such
      financing, the Lender or holders agree to either waive their rights to have
      their Warrant Shares included in such registration statement unless they agree
      to a lock-up of the Warrant Shares for a period set by the investors not
      exceeding 9 months from the effective date of the registration
      statement.

    

    (iii) If
      the
      aggregate number of shares of the Company’s common stock included in a
      registration statement filed to register securities issued or issuable in a
      Substantial Financing exceeds the number of securities which the Securities
      and
      Exchange Commission, by rule or administrative practice, will be permitted
      to be
      registered at one time (the “Registration
      Maximum”),
      the
      Lender or holders agree that such number of Registrable Securities may be,
      pro
      rata with other securities registered for other holders who have been granted
      piggy back rights, removed from the registration statement until the
      Registration Maximum is reached.

     

    ARTICLE
      4

    Legend
      and Stock

     

    Each
      Note, each certificate representing Warrants and any shares of Common Stock
      issued upon exercise of the Warrants shall be stamped or otherwise imprinted
      with a legend substantially in the following form:

    

      THESE
        SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933 OR ANY
        STATE SECURITIES LAWS. THEY MAY NOT BE TRANSFERRED, ASSIGNED, SOLD OR OFFERED
        FOR SALE EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER SAID
        ACT
        AND ANY APPLICABLE STATE SECURITIES LAW OR AN OPINION OF COUNSEL, IN FORM
        AND
        SUBSTANCE REASONABLY ACCEPTABLE TO THE ISSUER, THAT REGISTRATION IS NOT REQUIRED
        BECAUSE OF AN APPLICABLE EXEMPTION FROM SUCH REGISTRATION
        REQUIREMENTS.

       

      
        
           

        

        
          -8-

          
            

          

        

        
           

        

      

       

    

    The
      Company agrees to reissue Notes or Warrants, and to issue or reissue
      certificates representing Warrant Shares, as the case may be, without the legend
      set forth above, at such time as (i) the holder thereof is permitted to dispose
      of such Notes, Warrants and/or Shares pursuant to Rule 144 under the Act, or
      (ii) such Notes, Warrants and/or Shares are sold to a purchaser or purchasers
      who (in the opinion of counsel to the seller or such purchaser(s), in form
      and
      substance reasonably satisfactory to the Company and its counsel) are able
      to
      dispose of such shares publicly pursuant to an effective registration or
      exemption.

     

    Unless
      the Warrant Shares are registered under the Act, certificates representing
      such
      hares shall bear a legend in the same form as the legend indicated above.
      Nothing herein shall limit the right of any holder to pledge these securities
      pursuant to a bona fide margin account or lending arrangement.

     

    ARTICLE
      5

    Miscellaneous

     

    Section
      5.1 Stamp
      Taxes.
      The
      Company shall pay all stamp and other taxes and duties levied in connection
      with
      the issuance of the Notes, Warrants and/or the Shares.

     

    Section
      5.2 Entire
      Agreement; Amendment.
      This
      Agreement, together with the Notes, the Warrants and the agreements and
      documents executed in connection herewith and therewith, contains the entire
      understanding of the parties with respect to the matters covered hereby and
      thereby, supercedes any prior understanding, memoranda or other written or
      oral
      agreements between or among any of them respecting the matters covered hereby
      and thereby and, except as specifically set forth herein or therein, neither
      the
      Company nor the Lender makes any representation, warranty, covenant or
      undertaking with respect to such matters. No provision of this Agreement may
      be
      waived or amended other than by a written instrument signed by the party against
      whom enforcement of any such amendment or waiver is sought. 

     

    Section
      5.3 Notices.
      Any
      notice or other communication required or permitted to be given hereunder shall
      be in writing by mail, facsimile or personal delivery and shall be effective
      upon actual receipt of such notice. The addresses for such communications shall
      be given to the Company at 805
      Third
      Avenue, New York, NY 10022 and
      to
      the Lender at the address shown on the signature page to this Agreement. Either
      party hereto may from time to time change its address for notices by giving
      at
      least 10 days written notice of such changed address to the other party
      hereto.

    

    Section
      5.4 Indemnity.
      Each
      party shall indemnify each other party against any loss, cost or damages
      (including reasonable attorney’s fees but excluding consequential damages)
      incurred as a result of such party’s breach of any representation, warranty,
      covenant or agreement in this Agreement; or incurred as a result of the
      enforcement of this indemnity.

     

    
      
         

      

      
        -9-

        
          

        

      

      
         

      

    

     

    Section
      5.5 Waivers.
      No
      waiver by either party of any default with respect to any provision, condition
      or requirement of this Agreement shall be deemed to be a continuing waiver
      in
      the future or a waiver of any other provision, condition or requirement hereof,
      nor shall any delay or omission of any party to exercise any right hereunder
      in
      any manner impair the exercise of any such right accruing to it
      thereafter.

     

    Section
      5.6 Headings.
      The
      headings herein are for convenience only, do not constitute a part of this
      Agreement and shall not be deemed to limit or affect any of the provisions
      hereof.

     

    Section
      5.7 Successors
      and Assigns.
      This
      Agreement shall be binding upon and inure to the benefit of the parties and
      their successors and assigns.

     

    Section
      5.8 No
      Third Party Beneficiaries.
      This
      Agreement is intended for the benefit of the parties hereto and their respective
      permitted successors and assigns and is not for the benefit of, nor may any
      provision hereof be enforced by, any other person.

     

    Section
      5.9 Governing
      Law.
      This
      Agreement shall be governed by and construed and enforced in accordance with
      the
      laws of the State of New York, without giving effect to conflicts of laws
      principles. 

     

    Section
      5.10 Survival.
      The
      representations and warranties and the agreements and covenants of the Company
      and the Lender contained herein shall survive the Closing.

     

    Section
      5.11 Execution.
      This
      Agreement may be executed in two or more counterparts, all of which shall be
      considered one and the same agreement, it being understood that both parties
      need not sign the same counterpart. 

     

    IN
      WITNESS WHEREOF,
      the
      parties hereto have caused this Agreement to be duly executed as of the date
      first above written.

     

    
      	 	 	COMPANY: 
	 	 	 	 
	 	 	PURE VANILLA EXCHANGE,
              INC.  
	 	 	 	 
	 	 	By: 	/s/
              Steven Yevoli 
	 	 	 	Name: Steven Yevoli 
	 	 	 	Title: CEO 
	 	 	 	 
	 	 	LENDER: 
	 	 	 	 
	 	 	/s/
              Jed Schutz 
	 	 	JED SCHUTZ 
	 	 	18 On The Bluff 
	 	 	Sag Harbor, NY
              11963 

    

     

    
      
         

      

      
        -10-

        
          

        

      

      
         

      

    

    EXHIBITS
      AND SCHEDULES

     

    

    
      	
              Exhibit
                A

            	
              Form
                of Note

            
	
              Exhibit
                B

            	
              Form
                of Warrant

            
	
              Exhibit
                C

            	
              Form
                of Notice of Election to Make Loan

            

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    SCHEDULE
      1

    

    
      	
              Date

            	 	
              Amount

            	 	
              Promissory
                Note

            	 
	 	 	 	 	 	 
	
              February
                14, 2007

            	 	
              $

            	
              170,000

            	 	 	
              Yes

            	 
	 	 	 	 	 	 	 	 
	
              February
                16, 2007

            	 	 	
              170,000

            	 	 	
              Yes

            	 
	 	 	 	 	 	 	 	 
	
              February
                22, 2007

            	 	 	
              220,000

            	 	 	
              Yes

            	 
	 	 	 	 	 	 	 	 
	
              March
                5, 2007

            	 	 	
              170,000

            	 	 	
              Yes

            	 
	 	 	 	 	 	 	 	 
	
              March
                12, 2007

            	 	 	
              20,000

            	 	 	
              No

            	 
	 	 	 	 	 	 	
               

            	 
	
              March
                15, 2007

            	 	 	
              40,000

            	 	 	
              No

            	 
	 	 	 	 	 	 	 	 
	
              March
                22, 2007

            	 	 	
              20,000

            	 	 	
              No

            	 
	 	 	 	 	 	 	 	 
	
              March
                26, 2007

            	 	 	
              200,000

            	 	 	
              No

            	 
	 	 	 	 	 	 	 	 
	
              Total

            	 	
              $

            	
              1,010,000.00

            	 	 	 	 

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    Exhibit
      A

    

    Form
      of Note

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

    Exhibit
      B

    

    Form
      of Warrant

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

    Exhibit
      C

    

    Notice
      of Election to Make Loan

    

     

    Pure
      Vanilla eXchange, Inc.

    805
      Third
      Avenue 

    New
      York,
      NY 10022

    

    Gentlemen:

    

    Reference
      is made to a Loan Agreement dated as of March 29, 2007 (the “Agreement”)
      between Pure Vanilla Exchange, Inc., a Delaware corporation (the “Company”),
      and
      the undersigned. 

    

    Pursuant
      to Section 1.1(a)(ii) of the Agreement, the undersigned proposes to make a
      Loan
      to the Company in the principal amount of $_______. 

    

    a. In
      connection therewith, the undersigned is delivering to the Company the sum
      of
      $_______ (check one) 

    

    [__]
      by
      wire transfer to the account of the Company 

    [__]
      by
      delivery to the Company of a certified or cashier’s check in such amount,
      concurrently with the delivery of this notice.

    

    b. The
      undersigned confirms that each of the representations and warranties contained
      in Section 2.2 of the Agreement is true and correct with respect to the
      undersigned as of the date of this Notice.

    

    IN
      WITNESS WHEREOF, the undersigned has executed this Notice of Election to Make
      Loan on ____________, 2007.

    

    
      	 	 	Lender: 
	 	 	 	 
	 	 	 
	 	 	Jed Schutz 
	 	 	 
	 	 	Address: 	18 On The Bluff 
	 	 	 	
              Sag
                Harbor, NY 11963

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00121-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00121-of-00352.parquet"}]]