Document:

Form of Insertion Order dated 06/20/03

 EXHIBIT 10.15 
 Confidential Treatment Requested 
  

									
	 

 2400 Bayshore Parkway
 Mountain View, Ca, 94043
 650-318-0200
	  	For Internal Use:	  	Insertion Order Type:	  	 	  	 
	 	  	 ̈  New Advertiser	  	 ̈  New	  	 ̈  Addendum	  	Date:     11/6/2003    
	 	  	þ  Existing Advertiser	  	þ  Renewal	  	 ̈  Revision	  	Rep:     Andrea Zurak    
	 	  	 	  	Campaign #_______	  	Revision #_______	  	Contact # __________
	 	  	 	  	 	  	 	  	 

 INSERTION ORDER (IO) 
  
 Customer:                                    
    Epinions                                   
              
 AdWords Advertiser
IO        þ  Premium                     ̈  Self-Service    287933     
 Start
Date:            11/18/2003                         
                                        
     End Date:    11/18/2004      Duration (# of wks)    52.43     
 The applicable Start Date through the End Date may also be referred to as the “Campaign Term” for purposes of this IO. 
  

									
					
	Advertising Agency:	 	 	 	 	 	Advertiser:	 	 Epinions

	Media Contact:	 	 	 	 	 	Division:	 	 
	Address:	 	 	 	 	 	Media Contact:	 	 Bridget Davies

	City/State:	 	 	 	 	 	Address:	 	 8000 Maring Blvd Fifth Floor

	Zip:	 	 	 	 	 	City/State:	 	 Brisbane, CA

	Phone:	 	 	 	 	 	Zip:	 	 94005

	Fax:	 	 	 	 	 	Phone:	 	 212-905-8084

	Email:	 	 	 	 	 	Fax:	 	 650-616-6510

	 	 	 	 	 	 	Email:	 	 bmoore@dealtime.com

			
	Credit Card Information	 	 	 	Invoicing Information
					
	Name on Card:	 	 	 	 	 	Attention:	 	 Accounts Payable: Wilson Chan

	Billing Address:	 	 	 	 	 	Company:	 	 Epinions

	City:	 	 	 	 	 	Address:	 	 8000 Marina Blvd Fifth Floor

	 	 	 	 	 	 	City/State:	 	 Brisbane, CA

	State/Province & Zip:	 	 	 	 	 	Zip:	 	 94005

	 	 	 	 	Phone:	 	 650-616-6598

	Country:	 	 	 	 	 	Fax:	 	 650-616-6510

	Card Holder Phone #:	 	 	 	 	 	Email:	 	 wilson@epinions-inc.com

	 	 	 	 	 	 	 
	Expiration Date:	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 

  
 Choose
Type:             ̈  MC/Visa                 ̈  Amex         ̈  JCB         ̈  Eurocard (with MC logo) 
  
 PO Order
#                                      
                                        
                                       
 PO Order # referenced above is required and must be provided by Customer for Google Invoicing. 
  
 Requested Billing Method (Premium Adwords): 
  

	 ̈  Performance (admin):	Customer will be billed at the end of the month, based ***** (Please note that under this billing method, Google is actually extending Customer credit since Customer is invoiced
after the service has been provided). Customer’s credit must first be approved by Google in order for this billing method to apply. 

  

	 ̈  Credit Card:	Customer will be billed on the credit card information provided above. 

  
 PAYMENT TERMS: 
 (1) Terms of Payment: This Insertion Order and
all terms of payment are subject to Google credit approval. New Customers must submit a completed Google credit application. If no credit application is submitted, if a submitted credit application is denied, or if Google, at any time, deems itself
insecure with respect to Customer’s ability to meet the financial obligations under this IO, Google shall have the right to require pre-payment of the total amount due for the IO in advance of the Start Date or as otherwise requested by Google.
If Customer’s credit is approved, Google will invoice Customer as set forth in this IO. Unless otherwise indicated in this IO, Customer must remit all payments under this IO to Google upon receipt of the invoice. Delinquent payments shall bear
interest ***** from the original payment due date until paid in full. Customer will be responsible for all reasonable expenses (including attorneys’ fees) incurred by Google in collecting unpaid or delinquent amounts. All payments due are in
U.S. dollars and are exclusive of any applicable taxes, which taxes are the responsibility of Customer notice to Customer. 
  
 Google will send invoices to Customer electronically to the email address set forth above. Customer will remit all payments within thirty (30) days from receipt of
invoices, which will be deemed to be the date sent by Google. Customer will notify Google of any change in contact information for billing purposes by sending such notice by email to billing@google.com. 
  
 (2) Prepayment/Payment Information: 
  
 Remit Payment to: Google Inc., Department # 33181, P.O. Box 39000, San Francisco, Ca.
94139-5161 
  
 Via Wire Transfer: Google Inc., Wells Fargo Bank, Palo Alto,
Ca.  ABA#*****, Acct#***** 
  

	*****	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.

  

 

 
 Premium Adwords Program 
  

			
	Customer:	  	    Epinions
	Premium Adwords IO #	  	    287933
	AdWords Start Date	  	    11/18/2003
	AdWords End Date	  	    11/18/2004

  
 AdWords ads shall be implemented on
the following sites: Google and our network of search and content sites 
  
 Customer may elect the sites on which AdWords Ads will run as listed above and further described in the FAQs. Electing not to include AdWords ads run on Google’s network of search sites and/or content sites will cause such ads to not
show on applicable Google Partner Sites; creative display may vary on Partner Sites as described in the FAQs. Unless otherwise specified in this IO, Google’s automatic default shall be for the AdWords ads to run on all of Google and its network
of search and content sites. 
  

			
	Geo-Targeting Country(ies)	  	Geo-Targeting Language(s)
	US	  	EN

  

					
	Ad Group #1
	 	  	 	  	 
	Please see creative spreadsheet for keywords and cpo’s.
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	Ad Group #2
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 	  	 	  	 
	 Maximum Daily
Budget                                       
                                        
                         $*****
 Maximum Total Budget over Campaign Term                            
                                        
  $*****
	  	 

 Due to competition from other advertisers, Customer’s AdWords ads will change position during the course of a
campaign. Searches, cost-per-click, clickthrough rates, and positions will vary. 
 Customer’s AdWords campaign under this IO is authorized only up to
the Maximum Total Budget set forth above, and Google shall not be obligated to deliver any AdWords ads in excess of the Maximum Total Budget, unless agreed to in writing by the parties, which shall be subject to additional credit approval
adjustments as determined by Google, in its sole discretion. 
 Customer may, on its own, make changes to its campaign through the AdWords system in the
following areas: (i) Max CPCs and other CPCs; (ii) creative materials; (iii) keywords; (iv) destination URLs; (v) syndication on/off; (vi) content sites on/off and any other account admin tools generally available to advertisers except Max Daily.
Except as provided for herein, Customer shall not be permitted to make any other changes to its campaign under the AdWords program unless first approved by Google in writing. 
  
 CAMPAIGN OPTIONS: 
 As part of the
Premium AdWords Program, Customer may may elect to implement the following options for its campaign: 
 Geo-Targeting — Google will use its proprietary
technology to assist in targeting advertisements to those language(s) and/or country(ies) specified on this IO, if any. 
 Keyword Matching —
Google will use its proprietary technology to assist in refining advertisement targeting under this IO pursuant and subject to the available Keyword Matching offerings described in the FAQs. 
 Unless otherwise specified in this IO, Google’s automatic default for Keyword Matching will be the Broad Match offering (as further described in the FAQs).

  
 Notwithstanding the foregoing, Customer acknowledges and agrees that Google
does not commit that such campaign options will meet all Customer targeting or any other performance requirements. 
  

	*****	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.

					
	Total Insertion Order Value
                $*****	 	 	 	Your AWA Login (e-mail address):

  
 TERMS AND CONDITIONS:

 This Insertion Order shall be governed by terms and conditions (“Standard Terms”) available at the following URL:
http://www.google.com/ads/advertisements.html. 
 All terms contained in and referenced pursuant to the Standard Terms (including, without limitation, those
provided via URLs and the FAQs) are made a part of this IO through incorporation by reference. The signatory of this IO represents that s/he has read and agreed to such Standard Terms and the terms of this Insertion Order. There shall be no force or
effect to any different or additional terms of any related insertion order, purchase order or sales document. 
  
 Google may decide at any time, in its sole discretion, to change, suspend or discontinue all or any aspect of its Premium Advertising Programs, including their availability, and shall provide Customer notice of such
an event. Google shall have no liability for such decision. 
  
 Unless otherwise
agreed to in writing by the parties, Google reserves the right, in its sole discretion, to extend any or all Campaign Term(s) under this IO for any reasonable period of time Google deems appropriate. 
  
 Creative Deadlines 
 New advertisers must submit creative materials to Google three (3) business days prior to the Campaign Start Date. 
 Existing
advertisers must submit creative materials to Google by noon two (2) business days prior to the Campaign Start Date. 
 If advertisement materials are not
provided in accordance with this policy, Google cannot commit that the corresponding campaign will commence by the Start date. 
  
 Creative Submissions 
 Please send e-mail to cs-West@google.com

 Send text, visible URL, along with the corresponding destination URLs in the Excel Creative Spreadsheet provided with the Insertion Order (specifications
outlined on that page). 
 Post Text files along with corresponding destination URLs to a WWW page or FTP site and send location via e-mail. 
 To previous ads, please go to: http://www.google.com/ads/preview.html 
  
 Right to Reject Advertisement: All advertisements submitted by Customer are subject to Google’s approval. Google reserves the rights to reject any IO, advertisement,
or URL link, at any time, for any reason whatsoever, except that Google will not cancel placement of an IO, advertisement, or URL link due to inventory demand from other advertisers. 
  
 Targeting and Positioning: Advertising shall be targeted to users based on the keywords and/or content specified in the IO. Positioning of
advertisements on the Google Website or any Partner Site (if applicable) is at Google and/or Partner’s sole discretion respectively, unless otherwise expressly prohibited herein. 
  
 Reporting and Statistics: Google will provide Customers with password protected access to 24/7 online reporting information so that Customer
may monitor its campaign. Google will undertake commercially reasonable efforts to deliver impressions or clicks in accordance with the estimates set forth in this IO. However, Google makes no commitment regarding the levels of impressions or clicks
for any advertisements. Google will maintain delivery assistance and Customer acknowledges that such delivery statistics are the official and definitive measurements of Google’s performance on any delivery obligations provided in the IO.

  
 Creative Optimization Authorization 
 By signing below, customer acknowledges and grants authorizations to the Google Ad Operations group to modify or rearrange the text placements in advertising creatives
supplied by Customer to assist in materializing campaign performance. 
  
  

					
	 	 	Sign and FAX IO to 650-897-8415	 	 

  

									
			
	Customer	 	 	 	Google
					
	Advertiser or Agency Name:	 	     Shopping.com, Inc.
	 	 	 	 	 	 

									
					
	Signature:	    	/s/    Curt Cimei	 	 	 	Signature:	    	/s/    Peter O’Sullivan
					
	Name:	    	Curt Cimei	 	 	 	Name:	    	Peter O’ Sullivan
					
	Title:	    	SVP Bus. Dev	 	 	 	Title:	    	Regional Director of Sales
					
	Date:	    	11/12/03	 	 	 	Acceptance Date:	    	 

  
 This Insertion Order shall be
effective as of the Acceptance Date written above. 
 Agency will make available to Google upon request written confirmation of the relationship between
Agency and Advertiser. 
 This information should include, for example, Advertiser’s acknowledgment that Agency in its behalf in connection with the IO
and these Terms and Conditions. In addition, upon the request of Google, Agency will confirm whether Advertiser has paid Agency in advance funds sufficient to make payments pursuant to the IO. 
  

	*****	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.Agreement Number One dated 05/01/04

 EXHIBIT 10.16 
  
 CONFIDENTIAL TREATMENT REQUESTED 
  
 IN COMMERCIAL CONFIDENCE 
  
 AMENDMENT NUMBER ONE 
  
 This Amendment Number One (“Amendment”) is entered into by and between Google Inc. (“Google”) and DealTime UK Limited, a company incorporated under
the laws of England and Wales (“Customer”). This Amendment shall be effective from 1 May 2004. 
  
 Google and Customer are the parties to an Advertising Services Agreement with an effective date of 14 April 2003 (the “Original Agreement”). The rights and obligations under the Original Agreement were
assigned to Google on 31 August 2003 in connection with a merger of Google Technology, Inc into Google. All capitalised terms in this Amendment shall have the same meaning as in the Original Agreement. 
  
 In consideration of the payments made under the Original Agreement (as amended by this
Amendment), the parties have agreed to amend the Original Agreement as follows: 
  

	1.	All references in the Original Agreement to “Google Technology Inc.” shall be replaced with “Google Inc.” and all references hereunder to Google shall refer to
Google Inc. 

  

	2.	Section 1.9 of the Original Agreement shall be deleted in its entirety and replaced by the following wording: 

  
 ““Net Ad Revenues” shall have the meaning indicated in
Schedule B.” 
  

	3.	Section 1.12 of the Original Agreement shall be deleted in its entirety and replaced by the following wording: 

  
 “Results Set” means the data set provided to Customer by
Google in response to a Query submitted to the Google network interface, consisting of Sponsored Links and which shall be displayed by Customer on the Site as set forth in this Agreement.” 
  

	4.	In the last line of paragraph 4 of Section 2.1 of the Original Agreement the reference to “Schedule F” shall be replaced with “Schedules F1 to F4 (as
applicable)”. 

  

	5.	The following wording from the fourth paragraph of Section 2.1 of the Original Agreement shall be deleted in its entirety: 

  
 “(except Customer may redirect End User clicks on the Sponsored Links
to internal Customer servers only for the purpose of Analysis provided such redirects are tested prior to implementation in conjunction with Google and do not materially effect the Service)”. 
  

	6.	The wording in the third and fourth paragraphs of Section 2.1 of the Original Agreement from “For each Query received by Google” to ***** shall be deleted in its entirety
and replaced by the following wording: 

  
 “For each Query received by Google from Customer, Google shall (where available) provide a Result Set. Upon receiving a Result Set in response to a Query provided in accordance with the Service Level Agreement attached hereto as
Schedule H (the “SLA”) Customer shall display all Sponsored Links included in the Results Set without any ***** and provided further that in the event of *****, for which Google, shall not have *****. 
  
 Unless otherwise agreed to by the parties in writing: (i) each Reacts Page
containing any Results Set(s) shall conform to (a) any requirements set out in this Agreement or otherwise agreed in writing between the parties, and (b) Google’s then current brand treatment guidelines in effect for the Services, which are
located at *****, or such other URL as may be updated by Google from time to time; and (ii) Customer’s implementation of the Services shall 
  

	***** 	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.

  

 IN COMMERCIAL CONFIDENCE 
  
 be substantially in the form as set forth in Schedules F1 to F4 (as applicable) to this Agreement except that Customer shall
have *****. Customer also shall unambiguously mark each cluster or grouping of Sponsored Links as “Sponsored Links”, “Featured Resources”, “Additional Resources” or other agreed similar designation indicating that the
Sponsored Links are compensated linked advertisements and distinct from search results. If Sponsored Links are presented individually, each such link shall be conspicuously marked as a “Sponsored Link” or other agreed similar designation.

  
 During the Term the parties shall meet (or, if agreed, hold a
conference call) to discuss service performance, financial performance and optimization which may include, but it not limited to the addition of Sponsored Links and/or redesign of the user interface.” 
  

	7.	Section 2.9 of the Original Agreement shall be deleted in its entirety and replaced by the following wording: 

  
 “2.9 Exclusivity. Customer agrees that during the Term, except
as otherwise provided in Section 2 of Schedule B, Customer: (a) shall not ***** by Google to Customer under this Agreement, and (b) shall not *****.” 
  

	8.	Section 9.1 of the Original Agreement shall be deleted in its entirety and replaced by the following wording: 

  
 “9.1 Term. The term of this Agreement (the “Term”)
shall commence on the Effective Date and shall continue in force until April 30 2005, unless earlier terminated as provided herein. Either party may terminate this Agreement with effect on 31 October 2004 by giving at least thirty (30) days prior
written notice of such termination to the other party.” 
  

	9.	Schedule B to the Original Agreement shall be deleted in its entirety and replaced by the new Schedule B attached to this Amendment as Exhibit 1. 

  

	10.	Schedule F to the Original Agreement shall be deleted in its entirety and replaced by the new Schedules F1 to F4 attached to this Amendment as Exhibit 2. 

 

	11.	Schedule G to the Original Agreement shall be deleted in its entirety and replaced by the new Schedule G attached to this Amendment as Exhibit 3. 

  

	***** 	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.

  

 IN COMMERCIAL CONFIDENCE 
  
 12. All other terms and conditions of the Original Agreement shall remain in full force and effect. Signed by the parties on the dates
stated below. 
  

									
	Google:	 	 	 	Customer: DealTime UK Limited
					
	By:	 	/s/    Joan Braddi	 	 	 	By:	 	/s/    Ehud Furman
					
	Print Name:	 	Joan Braddi	 	 	 	Print Name:	 	Ehud Furman
					
	Title:	 	VP Search Services	 	 	 	Title:	 	M.D.
					
	Date:	 	April 30, 2004	 	 	 	Date:	 	30/4/2004

  

 IN COMMERCIAL CONFIDENCE 
  
 EXHIBIT 1 
  
 new SCHEDULE B attached 
  

 IN COMMERCIAL CONFIDENCE 
  
 SCHEDULE B 
  
 SERVICE FEES 
  
 1 Revenue Share for Google Sponsored Links 
  
 Customer shall receive *****% of Net Ad Revenues for clicks on Sponsored Links (excluding Non-Qualifying Advertising Results as defined below) displayed on Results Pages
for GSLP in accordance with this Agreement (“Qualifying Sponsored Links”), which Google shall pay by the last day of the calendar month following the calendar month in which the Results Sets were displayed. “Net Ad Revenues”
means *****. 
  
 Notwithstanding any of the foregoing under this Schedule B,
Google shall not be liable for payment in connection with (a) *****, (b) ***** and (c) ***** (collectively, “Non-Qualifying Advertising Results”). The number of queries, and impressions of and clicks on Results Sets and/or Sponsored Links,
as reported by Google, shall be the number used in calculating payments owed to Customer under the GSLP *****. 
  
 For the purposes of this Schedule B “Billed Ad Revenues” means *****. 
  
 2. Loss of Exclusivity 
  
 2.1 For the purposes of this Schedule B “*****” means ***** in accordance with this Agreement. In the event that the ***** in accordance with Section 1 of this Schedule B in relation to any given full *****
during the Term *****, then: 
  

	 	(a)	Google may, ***** and  

  

	 	(b)	In the event that Google *****. 

  
 2.2 In the event that Customer exercises its right *****, then Customer will ensure that unless otherwise expressly agreed in writing by Google: 
  

	 	(a)	it continues *****; and 

  

	***** 	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.

  

 IN COMMERCIAL CONFIDENCE 
  

	 	(b)	its ***** set forth in Schedules F1 to F4 (as applicable). 

  

 IN COMMERCIAL CONFIDENCE 
  
 EXHIBIT 2 
  
 new SCHEDULES F1 to F4 attached 
  

 IN COMMERCIAL CONFIDENCE 
  
 SCHEDULE F1 
  
 Mock-up of Dealtime UK “MODEL SELECTION” page 
  
 [GRAPHIC] 
  

 IN COMMERCIAL CONFIDENCE 
  
 SCHEDULE F2 
  
 Mock-UP of Dealtime UK “GLOBAL SEARCH RESULTS” page 
  
 [GRAPHIC] 
  

 IN COMMERCIAL CONFIDENCE 
  
 SCHEDULE F3 
  
 Mock-UP of Dealtime UK “DEAL SEARCH RESULTS” page 
  
 [GRAPHIC] 
  

 IN COMMERCIAL CONFIDENCE 
  
 SCHEDULE F4 
  
 Mock-UP of Dealtime UK “CATEGORY” page 
  
 [GRAPHIC] 
  

 IN COMMERCIAL CONFIDENCE 
  
 EXHIBIT 3 
  
 new SCHEDULE G attached 
  

 SCHEDULE G 
  
 COMPETITIVE SERVICES/BLOCKED URLS 
  
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.COM 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.de 
 *****.nl 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.uk 
 *****.co.uk 
 *****.co.uk 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.com 
 *****.co.il 
  

	***** 	Confidential treatment has been requested for certain portions of this document pursuant to an application for confidential treatment sent to the Securities and Exchange Commission.

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