Document:

Exhibit 10.1

 

ASSET PURCHASE AGREEMENT

 

This Asset Purchase
Agreement (this “Agreement”), dated as of August 21, 2020, is entered into between Qiaoli Lin (“Seller”)
and Color Star Technology Co., Ltd., a Cayman Islands company (“Buyer”).

 

RECITALS

 

WHEREAS, Seller wishes
to sell to Buyer, and Buyer wishes to purchase from Seller, the rights of Seller to the Purchased Assets (as defined herein), subject
to the terms and conditions set forth herein;

 

NOW, THEREFORE, in
consideration of the mutual covenants and agreements hereinafter set forth and for other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

 

ARTICLE I

Purchase and Sale

 

Section 1.01Purchase
and Sale of Assets. Subject to the terms and conditions set forth herein, Seller shall sell, assign, transfer, convey and deliver
to Buyer, and Buyer shall purchase from Seller, all of Seller’s right, title and interest in the assets set forth on Exhibit
A attached hereto (the “Purchased Assets”), free and clear of any mortgage, pledge, lien, charge, security
interest, claim or other encumbrance (“Encumbrance”).

 

Section 1.02 No
Liabilities/Assumption of Liabilities. Buyer shall not assume any liabilities or obligations of Seller of any kind, whether
known or unknown, contingent, matured or otherwise, whether currently existing or hereinafter created.

 

Section 1.03 Purchase
Price. The aggregate purchase price for the Purchased Assets shall be an aggregate of $6,818,000 (the “Purchase Price”).
The Buyer shall pay the Purchase Price to Seller at the Closing (as defined herein), $3,818,000 in the form of ordinary shares
and $3,000,000 in cash.

 

Section 1.04 Withholding
Tax. Buyer shall be entitled to deduct and withhold from the Purchase Price all taxes that Buyer may be required to deduct
and withhold under any applicable tax law. All such withheld amounts shall be treated as delivered to Seller hereunder.

 

ARTICLE II

Closing

 

Section 2.01 Closing.
The closing of the transactions contemplated by this Agreement (the “Closing”) shall take place at a date and
time as agreed to by the Seller and Buyer (the “Closing Date”) at the offices of Ortoli Rosenstadt LLP, at 366
Madison Avenue, 3rd Floor, New York, NY 10017 or remotely by exchange of documents and signatures (or their electronic
counterparts). The consummation of the transactions contemplated by this Agreement shall be deemed to occur at 12:01 a.m. on the
Closing Date.

 

    

     

    

 

Section 2.02 Closing
Deliverables. The Closing is subject to the Buyer’s satisfactory to a valuation report of the Purchased Assets and
approval of the board of directors of the Buyer.

 

(a) At
the Closing, Seller shall deliver to Buyer the following:

 

(i) the
Purchased Assets as set forth in Exhibit A hereto;

 

(ii) such
other customary instruments of transfer, assumption, filings or documents, in form and substance reasonably satisfactory to Buyer,
as may be required to give effect to this Agreement.

 

(b) At
the Closing, Buyer shall deliver to Seller the following:

 

(i) $3,818,000
of the Purchase Price in the form of ordinary shares of the Company, for a total of 6,060,318 share, valued at $0.63 per share,
the closing price of the ordinary shares as traded on Nasdaq Capital Market on August 20, 2020; and

 

(ii) $2,000,000
in cash to the Seller pursuant to the wire instruction provided by the Seller.

 

(c) After
the Closing and within 60 days after the date of this Agreement, the Buyer shall pay the remaining $1,000,000 in cash to the Seller
pursuant to the wire instruction provided by the Seller.

 

ARTICLE III 

Representations
and warranties of seller

 

Seller represents and
warrants to Buyer that the statements contained in this Article are true and correct as of the date hereof.

 

Section 3.01 Power
of Seller. Such Seller has full power, right and authority to enter into, execute and deliver this Agreement and the documents
and instruments to be executed and delivered by such Seller pursuant hereto and to carry out the transactions contemplated hereby.

 

Section 3.02 No
Conflicts; Consents. The execution, delivery and performance by Seller of this Agreement and the documents to be delivered
hereunder, and the consummation of the transactions contemplated hereby, do not and will not: (a) violate or conflict with any
judgment, order, decree, statute, law, ordinance, rule or regulation applicable to Seller or the Purchased Assets; (b) conflict
with, or result in (with or without notice or lapse of time or both) any violation of, or default under, or give rise to a right
of termination, acceleration or modification of any obligation or loss of any benefit under any contract or other instrument to
which Seller is a party or to which any of the Purchased Assets are subject; or (c) result in the creation or imposition of any
Encumbrance on the Purchased Assets. No consent, approval, waiver or authorization is required to be obtained by Seller from any
person or entity (including any governmental authority) in connection with the execution, delivery and performance by Seller of
this Agreement and the consummation of the transactions contemplated hereby.

 

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Section 3.03 Title
to Purchased Assets. Seller owns and has good title to the Purchased Assets, free and clear of Encumbrances.

 

Section 3.04 Condition
of Assets. The Purchased Assets are in good condition and are adequate for the uses to which they are being put, and none of
such Purchased Assets are in need of maintenance or repairs except for ordinary, routine maintenance and repairs that are not material
in nature or cost.

 

Section 3.05 Compliance
With Laws Seller has complied, and is now complying, with all applicable federal, state and local laws and regulations applicable
to ownership and use of the Purchased Assets.

 

Section 3.06 Legal
Proceedings. There is no claim, action, suit, proceeding or governmental investigation (“Action”) of any
nature pending or, to Seller’s knowledge, threatened against or by Seller (a) relating to or affecting the Purchased Assets;
or (b) that challenges or seeks to prevent, enjoin or otherwise delay the transactions contemplated by this Agreement. No event
has occurred or circumstances exist that may give rise to, or serve as a basis for, any such Action.

 

Section 3.07 Full
Disclosure. No representation or warranty by Seller in this Agreement and no statement contained in the Disclosure Schedules
to this Agreement or any certificate or other document furnished or to be furnished to Buyer pursuant to this Agreement contains
any untrue statement of a material fact, or omits to state a material fact necessary to make the statements contained therein,
in light of the circumstances in which they are made, not misleading.

 

ARTICLE IV

Representations
and warranties of buyer

 

Buyer represents and
warrants to Seller that the statements contained in this Article are true and correct as of the date hereof. For purposes of this
Article, “Buyer’s knowledge,” “knowledge of Buyer” and any similar phrases shall mean the actual
or constructive knowledge of any director or officer of Buyer, after due inquiry.

 

Section 4.01 Organization
and Authority of Buyer; Enforceability. Buyer is a corporation duly organized, validly existing and in good standing under
the laws of the Cayman Islands. Buyer has full corporate power and authority to enter into this Agreement and the documents to
be delivered hereunder, to carry out its obligations hereunder and to consummate the transactions contemplated hereby. The execution,
delivery and performance by Buyer of this Agreement and the documents to be delivered hereunder and the consummation of the transactions
contemplated hereby have been duly authorized by all requisite corporate action on the part of Buyer. This Agreement and the documents
to be delivered hereunder have been duly executed and delivered by Buyer, and (assuming due authorization, execution and delivery
by Seller) this Agreement and the documents to be delivered hereunder constitute legal, valid and binding obligations of Buyer
enforceable against Buyer in accordance with their respective terms.

 

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Section 4.02 No
Conflicts; Consents. The execution, delivery and performance by Buyer of this Agreement and the documents to be delivered hereunder,
and the consummation of the transactions contemplated hereby, do not and will not: (a) violate or conflict with the certificate
of incorporation, by-laws or other organizational documents of Buyer; or (b) violate or conflict with any judgment, order, decree,
statute, law, ordinance, rule or regulation applicable to Buyer. No consent, approval, waiver or authorization is required to be
obtained by Buyer from any person or entity (including any governmental authority) in connection with the execution, delivery and
performance by Buyer of this Agreement and the consummation of the transactions contemplated hereby.

 

Section 4.03 Legal
Proceedings. There is no Action of any nature pending or, to Buyer’s knowledge, threatened against or by Buyer that challenges
or seeks to prevent, enjoin or otherwise delay the transactions contemplated by this Agreement. No event has occurred or circumstances
exist that may give rise to, or serve as a basis for, any such Action.

 

ARTICLE V

Covenants

 

Section 5.01 Public
Announcements. Unless otherwise required by applicable law or stock exchange requirements, neither party shall make any public
announcements regarding this Agreement or the transactions contemplated hereby without the prior written consent of the other party
(which consent shall not be unreasonably withheld or delayed).

 

Section 5.02 Transfer
Taxes. All transfer, documentary, sales, use, stamp, registration, value added and other such taxes and fees (including any
penalties and interest) incurred in connection with this Agreement and the documents to be delivered hereunder shall be borne and
paid by Seller when due. Seller shall, at its own expense, timely file any tax return or other document with respect to such taxes
or fees (and Buyer shall cooperate with respect thereto as necessary).

 

Section 5.03 Further
Assurances. Following the Closing, each of the parties hereto shall execute and deliver such additional documents, instruments,
conveyances and assurances and take such further actions as may be reasonably required to carry out the provisions hereof and give
effect to the transactions contemplated by this Agreement and the documents to be delivered hereunder.

 

ARTICLE VI

Indemnification

 

Section 6.01 Survival.
All representations, warranties, covenants and agreements contained herein and all related rights to indemnification shall survive
the Closing.

 

Section 6.02 Indemnification
By Seller. Seller shall defend, indemnify and hold harmless Buyer, its affiliates and their respective stockholders, directors,
officers and employees from and against all claims, judgments, damages, liabilities, settlements, losses, costs and expenses, including
attorneys’ fees and disbursements, arising from or relating to:

 

(a) any
inaccuracy in or breach of any of the representations or warranties of Seller contained in this Agreement or any document to be
delivered hereunder;

 

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(b) any
breach or non-fulfillment of any covenant, agreement or obligation to be performed by Seller pursuant to this Agreement or any
document to be delivered hereunder; or

 

Section 6.03 Indemnification
Procedures. Whenever any claim shall arise for indemnification hereunder, the party entitled to indemnification (the “Indemnified
Party”) shall promptly provide written notice of such claim to the other party (the “Indemnifying Party”).
In connection with any claim giving rise to indemnity hereunder resulting from or arising out of any Action by a person or entity
who is not a party to this Agreement, the Indemnifying Party, at its sole cost and expense and upon written notice to the Indemnified
Party, may assume the defense of any such Action with counsel reasonably satisfactory to the Indemnified Party. The Indemnified
Party shall be entitled to participate in the defense of any such Action, with its counsel and at its own cost and expense. If
the Indemnifying Party does not assume the defense of any such Action, the Indemnified Party may, but shall not be obligated to,
defend against such Action in such manner as it may deem appropriate, including, but not limited to, settling such Action, after
giving notice of it to the Indemnifying Party, on such terms as the Indemnified Party may deem appropriate and no action taken
by the Indemnified Party in accordance with such defense and settlement shall relieve the Indemnifying Party of its indemnification
obligations herein provided with respect to any damages resulting therefrom. The Indemnifying Party shall not settle any Action
without the Indemnified Party’s prior written consent (which consent shall not be unreasonably withheld or delayed).

 

Section 6.04 Tax
Treatment of Indemnification Payments. All indemnification payments made by Seller under this Agreement shall be treated by
the parties as an adjustment to the Purchase Price for tax purposes, unless otherwise required by law.

 

Section 6.05 Effect
of Investigation. Buyer’s right to indemnification or other remedy based on the representations, warranties, covenants
and agreements of Seller contained herein will not be affected by any investigation conducted by Buyer with respect to, or any
knowledge acquired by Buyer at any time, with respect to the accuracy or inaccuracy of or compliance with, any such representation,
warranty, covenant or agreement.

 

Section 6.06 Cumulative
Remedies. The rights and remedies provided in this Article are cumulative and are in addition to and not in substitution for
any other rights and remedies available at law or in equity or otherwise.

 

ARTICLE VII

Miscellaneous

 

Section 7.01 Expenses.
All costs and expenses incurred in connection with this Agreement and the transactions contemplated hereby shall be paid by the
party incurring such costs and expenses.

 

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Section 7.02 Notices.
All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in writing and shall be deemed
to have been given (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent
by a nationally recognized overnight courier (receipt requested); (c) on the date sent by facsimile or e-mail of a PDF document
(with confirmation of transmission) if sent during normal business hours of the recipient, and on the next business day if sent
after normal business hours of the recipient; or (d) on the [third] day after the date mailed, by certified or registered mail,
return receipt requested, postage prepaid. Such communications must be sent to the respective parties at the following addresses
(or at such other address for a party as shall be specified in a notice given in accordance with this Section 7.02):

 

	If to Seller:	
        Qiaoli Lin

        

        [***]

        

        E-mail: [***]

         

	If to Buyer:	
        Color Star Technology Co., Ltd.

        

        800 3rd Ave, Suite 2800

        

        New York, NY 10022

        

        E-mail: [***]

        

        Attention: Biao (Luke) Lu, CEO

 

Section 7.03 Headings.
The headings in this Agreement are for reference only and shall not affect the interpretation of this Agreement.

 

Section 7.04 Severability.
If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality
or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term
or provision in any other jurisdiction.

 

Section 7.05 Entire
Agreement. This Agreement and the documents to be delivered hereunder constitute the sole and entire agreement of the parties
to this Agreement with respect to the subject matter contained herein, and supersede all prior and contemporaneous understandings
and agreements, both written and oral, with respect to such subject matter. In the event of any inconsistency between the statements
in the body of this Agreement and the documents to be delivered hereunder, the Exhibits and Disclosure Schedules (other than an
exception expressly set forth as such in the Disclosure Schedules), the statements in the body of this Agreement will control.

 

Section 7.06 Successors
and Assigns. This Agreement shall be binding upon and shall inure to the benefit of the parties hereto and their respective
successors and permitted assigns. Neither party may assign its rights or obligations hereunder without the prior written consent
of the other party, which consent shall not be unreasonably withheld or delayed. No assignment shall relieve the assigning party
of any of its obligations hereunder.

 

Section 7.07 No
Third-party Beneficiaries. Except as provided in Article, this Agreement is for the sole benefit of the parties hereto and
their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer upon any
other person or entity any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

 

Section 7.08 Amendment
and Modification. This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each party
hereto.

 

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Section 7.09 Waiver.
No waiver by any party of any of the provisions hereof shall be effective unless explicitly set forth in writing and signed by
the party so waiving. No waiver by any party shall operate or be construed as a waiver in respect of any failure, breach or default
not expressly identified by such written waiver, whether of a similar or different character, and whether occurring before or after
that waiver. No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement
shall operate or be construed as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege
hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege.

 

Section 7.10 Governing
Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of New York without
giving effect to any choice or conflict of law provision or rule.

 

Section 7.11 Submission
to Jurisdiction. Any legal suit, action or proceeding arising out of or based upon this Agreement or the transactions contemplated
hereby may be instituted in the federal courts of the United States of America or the courts of the State of New York in each case
located in the city of New York, and each party irrevocably submits to the exclusive jurisdiction of such courts in any such suit,
action or proceeding.

 

Section 7.12 Waiver
of Jury Trial. Each party acknowledges and agrees that any controversy which may arise under this Agreement is likely to involve
complicated and difficult issues and, therefore, each such party irrevocably and unconditionally waives any right it may have to
a trial by jury in respect of any legal action arising out of or relating to this Agreement or the transactions contemplated hereby.

 

Section 7.13 Specific
Performance. The parties agree that irreparable damage would occur if any provision of this Agreement were not performed in
accordance with the terms hereof and that the parties shall be entitled to specific performance of the terms hereof, in addition
to any other remedy to which they are entitled at law or in equity.

 

Section 7.14 Counterparts.
This Agreement may be executed in counterparts, each of which shall be deemed an original, but all of which together shall be deemed
to be one and the same agreement. A signed copy of this Agreement delivered by facsimile, e-mail or other means of electronic transmission
shall be deemed to have the same legal effect as delivery of an original signed copy of this Agreement.

 

[signature
page follows]

    7

     

    

 

IN WITNESS WHEREOF, the parties hereto have
caused this Agreement to be executed as of the date first written above by their respective officers thereunto duly authorized.

 

	 	QIAOLI
                                         LIN

	 	 
	 	By
    	/s/
    Qiaoli Lin
	 	 	
	 	COLOR
    STAR TECHNOLOGY CO., LTD. 
	 	 	 
	 	By	/s/
                                         Biao Lu

        

        

	 	Name:	Biao Lu
	 	Title:	CEO

 

 

8EX-10.1

 Exhibit 10.1 

EXECUTION VERSION 

AMENDMENT NO. 4 TO CREDIT AGREEMENT 

This AMENDMENT NO. 4 TO CREDIT AGREEMENT (this “Amendment”), dated as of August 26, 2020, is entered into among DIGITAL
MEDIA SOLUTIONS HOLDINGS, LLC, a Delaware limited liability company (“Holdings”), DIGITAL MEDIA SOLUTIONS, LLC, a Delaware limited liability company (the “Company”); each of the Affiliates of the Company party
hereto as borrowers (together with the Company, the “Borrowers”); each of the Guarantors party hereto; each of the Lenders under the Credit Agreement (as hereinafter defined), the other financial institutions party hereto; and
MONROE CAPITAL MANAGEMENT ADVISORS, LLC, a Delaware limited liability company (“Monroe Capital”), as administrative agent for the Lenders (in such capacity, the “Administrative Agent”). Unless otherwise
specified herein, capitalized terms used in this Amendment shall have the meanings ascribed to them in the Credit Agreement. 

BACKGROUND 

WHEREAS, the Borrowers, Holdings, the Administrative Agent, and the Lenders party thereto are parties to that certain Credit Agreement dated
as of July 3, 2018 (as amended by the Incremental Amendment to Credit Agreement, dated as of July 1, 2019, as further amended by the Second Incremental Amendment to Credit Agreement, dated as of November 1, 2019, as further amended by
Amendment No. 3 to Credit Agreement, dated as of January 7, 2020, the “Existing Credit Agreement”) (as amended by this Amendment and as further amended, restated, supplemented or otherwise modified from time to time, the
“Credit Agreement”); and 
 WHEREAS, the Borrowers and Holdings have requested that the Administrative Agent and the
Lenders agree to amend the Credit Agreement in certain respects as more fully described herein, and the Administrative Agent and the Lenders are willing to do so on the terms and subject to the conditions set forth herein; 

NOW THEREFORE, in consideration of the matters set forth in the recitals and the covenants and provisions herein set forth, and other valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 
 AGREEMENT

 Section 1.    Definitions. Capitalized terms used herein and not otherwise defined herein shall
have the meanings ascribed thereto in the Credit Agreement. 
 Section 2.    Amendments to the Credit
Agreement. As of the Amendment No. 4 Effective Date (as defined below), the Credit Agreement is hereby amended as follows: 

2.1    Section 1.1 of the Credit Agreement is hereby amended by inserting the following new
definition in the appropriate alphabetical order therein: 
 “LEO Transaction” means the transactions contemplated under the
Business Combination Agreement, dated as of April 23, 2020 (as amended by Amendment No. 1 to Business Combination Agreement, dated as of July 2, 2020) and consummated on July 15, 2020, by and among LEO Holdings Corp., Digital
Media Solutions Holdings, LLC, CEP V DMS US Blocker Company, Prism Data, LLC, CEP V-A DMS AIV Limited Partnership, Clairvest Equity Partners V Limited Partnership, CEP V
Co-Investment Limited Partnership, Clairvest GP ManageCo Inc., and LEO Investors Limited Partnership. 

 2.2    Section 1.1 of the Credit Agreement is
hereby amended by adding the following new clause (b)(xviii) to the definition of “EBITDA” in appropriate numerical order: 
 “(xviii)
without duplication of any other amounts added back pursuant to this definition or otherwise under this Agreement and solely to the extent reducing Consolidated Net Income of Holdings and its Subsidiaries for such period, costs and expenses relating
to the LEO Transaction (i) on or prior to the closing of the LEO Transaction for the items and in the amounts set forth under the column “Expenses Paid” in the table in Annex D and not to exceed the aggregate amount of
$9,004,667 and (ii) following the closing of the LEO Transaction for the items and in the amounts set forth under the column “Additional Exp (paid post close)” in the table in Annex D and not to exceed in the aggregate the
amount of $1,003,454: 
 2.3    Section 1.1 of the Credit Agreement is hereby amended by adding
the following before “.” in the definition of “Excluded Deposit Accounts”: 
 “; and (iii) the account of
SmarterChaos.com LLC at First Bank provided that such account only contains proceeds of the payment protection plan loan provided to SmarterChaos.com LLC and the aggregate amount of cash held in such account does not exceed $750.” 

2.4    The definition of “Total Debt to EBITDA Ratio” in Section 1.1 is hereby amended by
replacing “$2,000,000” wherever it appears therein with “$5,000,000”. 

2.5    Annex D hereto is hereby added to the Credit Agreement as Annex D thereto. 

Section 3.    Representations and Warranties. Each Loan Party hereby represents and warrants to Administrative
Agent and each Lender that the following are true and correct as of the Amendment No. 4 Effective Date: 

3.1    Continuation of Representations and Warranties. After giving effect to this Amendment, all
representations and warranties of each Loan Party set forth in the Credit Agreement, this Amendment and the other Loan Documents are true and correct in all material respects with the same effect as if then made (except to the extent such
representations and warranties expressly relate to a specific earlier date, in which case such representations and warranties shall be true and correct in all material respects as of such earlier date) as of the Amendment No. 4 Effective Date;

 3.2    No Existing Default. Both immediately before and after giving effect to this Amendment,
no Default or Event of Default has occurred and is continuing; 
 3.3    Authorization; No
Conflict. Each Loan Party is duly authorized to execute and deliver this Amendment, each Borrower is duly authorized to borrow monies under the Agreement and each Loan Party is duly authorized to perform its Obligations under each Loan Document
to which it is a party. The execution, delivery and performance by each Loan Party of this Amendment do not and will not (a) require any consent or approval of any governmental agency or authority (other than any consent or approval which has
been obtained and is in full force and effect); (b) conflict with (i) any provision of law, (ii) the organizational documents or governing documents of any Loan Party, or (iii) any agreement, indenture, instrument or other document,
or any judgment, order or decree, which is binding upon any Loan Party or any of their respective properties, or (c) require, or result in, the creation or imposition of any Lien on any asset of any Loan Party (other than Liens in favor of
Administrative Agent created pursuant to the Collateral Documents or permitted by Section 11.2 of the Credit Agreement); 

 3.4    Binding Effect. This Amendment constitutes
the legal, valid and binding obligation of each Loan Party, enforceable against each Loan Party in accordance with its terms, subject to bankruptcy, insolvency and similar laws affecting the enforceability of creditors’ rights generally and to
general principles of equity; and 
 3.5    Beneficial Ownership. As of the Amendment No. 4
Effective Date, the information included in the Beneficial Ownership Certification is true and correct in all material respects. 

Section 4.    Conditions Precedent. The effectiveness of this Amendment is subject to the satisfaction of the
following conditions precedent (the date of such satisfaction being the “Amendment No. 4 Effective Date”): 

4.1    Execution and Delivery. Administrative Agent has received this Amendment duly executed by
each Loan Party, Administrative Agent and each Lender. 
 4.2    Payment of Fees and Attorney
Costs. Borrowers shall have paid to Administrative Agent all reasonable and documented out-of-pocket costs and expenses of Administrative Agent incurred by it in
connection with the transactions contemplated hereby (including reasonable legal costs of Administrative Agent in connection with the preparation and negotiation of this Amendment). 

Section 5.    Reaffirmation. Each Loan Party hereby (i) expressly reaffirms and assumes all of its
obligations and liabilities to Administrative Agent and the Lenders as set forth in the Credit Agreement, the Collateral Documents and the other Loan Documents (in each case, as the same have been amended by this Amendment or as otherwise amended,
amended and restated, supplemented or otherwise modified) (collectively, the “Reaffirmed Documents”) and agrees to be bound by and abide by and operate and perform under and pursuant to and comply fully with all of the terms,
conditions, provisions, agreements, representations, undertakings, warranties, indemnities, grants of security interests and covenants contained in the Reaffirmed Documents as though such Reaffirmed Documents were being re-executed on the date hereof, except to the extent that such terms expressly relate to an earlier date; and (ii) acknowledges, ratifies, confirms and reaffirms without condition, all Liens and security
interests granted to Administrative Agent, for its benefit and the benefit of Lenders, pursuant to the Reaffirmed Documents and acknowledges and agrees that all of such Liens and security interests are intended and shall be deemed and construed to
continue to secure the Obligations under the Reaffirmed Documents, as amended, restated, supplemented or otherwise modified and in effect from time to time, including but not limited to, all extensions, renewals, refinancing, amendments or
modifications of any of the foregoing. 

 Section 6.    Miscellaneous. 

6.1    Effect of Amendment. Except as expressly set forth herein, the execution, delivery and
effectiveness of this Amendment shall not operate as a waiver of any right, power or remedy of Administrative Agent or any Lender under the Credit Agreement or any Loan Document, or constitute a waiver of any provision of the Credit Agreement or any
Loan Document and each Loan Party hereby fully ratifies and affirms each Loan Document to which it is a party. 

6.2    Entire Agreement. This Amendment embodies the entire agreement and understanding among the
parties hereto and supersedes all prior or contemporaneous agreements and understandings of such Persons, verbal or written, relating to the subject matter hereof. 

6.3    References. Any reference to the Credit Agreement contained in any notice, request,
certificate, or other document executed concurrently with or after the execution and delivery of this Amendment shall be deemed to include this Amendment unless the context shall otherwise require. Reference in any of this Amendment, the Credit
Agreement or any other Loan Document to the Credit Agreement shall be a reference to the Credit Agreement as amended hereby and as further amended, modified, restated, supplemented or extended from time to time. 

6.4    Ratification of Liability;
Acknowledgment of Rights; Release of Claims. Each Loan Party hereby ratifies and confirms its liabilities, obligations and agreements under
the Credit Agreement and the other Loan Documents, and the Liens granted or purported to be granted and perfected thereby, and acknowledges that: (i) it has no defenses, claims or set-offs to the
enforcement by Administrative Agent and/or Lender of such liabilities, obligations and agreements through and as of the date hereof; (ii) Administrative Agent and each Lender has fully performed all undertakings owed to the Loan Parties through
and as of the date hereof; and (iii) except as otherwise expressly set forth herein, neither Administrative Agent nor any Lender waives, diminishes or limits any term or condition contained in the Credit Agreement or in any of the other Loan
Documents. 
 6.5    Governing Law. THIS AMENDMENT SHALL BE A CONTRACT MADE UNDER AND
GOVERNED BY THE INTERNAL LAWS OF THE STATE OF NEW YORK APPLICABLE TO CONTRACTS MADE AND TO BE PERFORMED ENTIRELY WITHIN SUCH STATE. 

 6.6    FORUM SELECTION AND CONSENT TO JURISDICTION.
ANY LITIGATION BASED HEREON, OR ARISING OUT OF, UNDER, OR IN CONNECTION WITH THIS AMENDMENT, SHALL BE BROUGHT AND MAINTAINED EXCLUSIVELY IN THE COURTS OF THE STATE OF NEW YORK OR IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF
NEW YORK; PROVIDED THAT NOTHING IN THIS AMENDMENT SHALL BE DEEMED OR OPERATE TO PRECLUDE ADMINISTRATIVE AGENT FROM BRINGING SUIT OR TAKING OTHER LEGAL ACTION IN ANY OTHER APPROPRIATE JURISDICTION. EACH LOAN PARTY, ADMINISTRATIVE AGENT AND EACH
LENDER HEREBY EXPRESSLY AND IRREVOCABLY SUBMITS TO THE JURISDICTION OF THE COURTS OF THE STATE OF NEW YORK AND OF THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF NEW YORK FOR THE PURPOSE OF ANY SUCH LITIGATION AS SET FORTH ABOVE.
ADMINISTRATIVE AGENT, EACH LENDER AND EACH LOAN PARTY FURTHER IRREVOCABLY CONSENTS TO THE SERVICE OF PROCESS BY REGISTERED MAIL, POSTAGE PREPAID, OR BY PERSONAL SERVICE WITHIN OR WITHOUT THE STATE OF NEW YORK. EACH LOAN PARTY, ADMINISTRATIVE AGENT
AND EACH LENDER HEREBY EXPRESSLY AND IRREVOCABLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY LAW, ANY OBJECTION WHICH IT MAY NOW OR HEREAFTER HAVE TO THE LAYING OF VENUE OF ANY SUCH LITIGATION BROUGHT IN ANY SUCH COURT REFERRED TO ABOVE AND ANY CLAIM
THAT ANY SUCH LITIGATION HAS BEEN BROUGHT IN AN INCONVENIENT FORUM. 
 6.7    WAIVER OF JURY
TRIAL. EACH LOAN PARTY, ADMINISTRATIVE AGENT AND EACH LENDER HEREBY WAIVES ANY RIGHT TO A TRIAL BY JURY IN ANY ACTION OR PROCEEDING TO ENFORCE OR DEFEND ANY RIGHTS UNDER THIS AMENDMENT AND ANY INSTRUMENT, DOCUMENT OR AGREEMENT DELIVERED OR WHICH
MAY IN THE FUTURE BE DELIVERED IN CONNECTION HEREWITH OR THEREWITH OR ARISING FROM ANY LENDING RELATIONSHIP EXISTING IN CONNECTION WITH ANY OF THE FOREGOING, AND AGREES THAT ANY SUCH ACTION OR PROCEEDING SHALL BE TRIED BEFORE A COURT AND NOT BEFORE
A JURY. 
 6.8    Severability. Whenever possible, each provision of this Amendment shall be
interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Amendment is held to be prohibited by or invalid under applicable law in any jurisdiction, such provision shall be ineffective only to the
extent of such prohibition or invalidity, without invalidating any other provision of this Amendment. 

6.9    Headings. Article, section and subsection headings in this Amendment are included for
convenience of reference only and shall not constitute a part of this Amendment for any other purpose. 

6.10    Counterparts. This Amendment may be executed in any number of counterparts and by either
party hereto on separate counterparts, each of which, when so executed and delivered, shall be an original, but all such counterparts shall together constitute one and the same instrument. Receipt by telecopy or other electronic means, including
..pdf of any executed signature page to this Amendment shall constitute effective delivery of such signature page. 
 [signature page follows]

 The parties hereto have caused this Amendment to be duly executed and delivered by their
duly authorized officers as of the date first set forth above. 
  

			
	DIGITAL MEDIA SOLUTIONS HOLDINGS, LLC, as Holdings
		
	By:	 	 /s/ Joseph Marinucci

	Name:	 	Joseph Marinucci
	Title:	 	Chief Executive Officer
	
	DIGITAL MEDIA SOLUTIONS, LLC, as a Borrower
		
	By:	 	 /s/ Joseph Marinucci

	Name:	 	Joseph Marinucci
	Title:	 	Chief Executive Officer
	
	FORTE MEDIA SOLUTIONS, LLC,
	PURE FLOW MARKETING, LLC,
	SCHOOLADVISOR, LLC,
	BEST RATE HOLDINGS, LLC,
	PROTECT.COM LLC
	SPARKROOM HOLDINGS, LLC
	CAR LOAN PAL HOLDINGS, LLC,
	W4 HOLDING COMPANY
	DMS ENGAGE, LLC,
	SMARTERCHAOS.COM, LLC,
	DEALTAKER, LLC,
	SMARTDOG MARKETING LLC,
	SHE IS MEDIA, LLC,
each as a Guarantor
	
	By: DIGITAL MEDIA SOLUTIONS, LLC, its sole member
		
	By:	 	 /s/ Joseph Marinucci

	Name:	 	Joseph Marinucci
	Title:	 	Chief Executive Officer

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

 
			
	DMS UE ACQUISITION HOLDINGS INC., as a Guarantor
		
	By:	 	 /s/ Joseph Marinucci

	Name:	 	Joseph Marinucci
	Title:	 	Chief Executive Officer
	
	UE AUTHORITY, CO., as a Guarantor
		
	By:	 	 /s/ Joseph Marinucci

	Name:	 	Joseph Marinucci
	Title:	 	Chief Executive Officer

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	ADMINISTRATIVE AGENT:
	
	MONROE CAPITAL MANAGEMENT
	ADVISORS, LLC
		
	By:	 	 /s/ Hunter Week

	Name:	 	Hunter Week
	Title:	 	Assistant Vice President

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	LENDERS:
	
	MONROE CAPITAL PRIVATE CREDIT FUND III FINANCING SPV LLC, in its capacity as a Lender
	
	By: MONROE CAPITAL PRIVATE CREDIT FUND III LP, as Designated Manager
	
	By: MONROE CAPITAL PRIVATE CREDIT FUND III LLC, its general partner
		
	By:	 	 /s/ Hunter Week

	Name:	 	Hunter Week
	Title:	 	Assistant Vice President
	
	MONROE CAPITAL PRIVATE CREDIT FUND III (LUX) FINANCING SPV LP, in its capacity as a Lender
	
	By: MONROE CAPITAL PRIVATE CREDIT FUND III (LUX) FINANCING SPV GP LLC, its general partner
	By: MONROE CAPITAL MANAGEMENT ADVISORS LLC, as Manager
		
	By:	 	 /s/ Hunter Week

	Name:	 	Hunter Week
	Title:	 	Assistant Vice President
	
	MONROE PRIVATE CREDIT FUND A FINANCING SPV LLC, in its capacity as a Lender
	
	By: MONROE PRIVATE CREDIT FUND A LP, as its Designated Manager
	By: MONROE PRIVATE CREDIT FUND A LLC, its general partner
		
	By:	 	 /s/ Hunter Week

	Name:	 	Hunter Week
	Title:	 	Assistant Vice President

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	
	MONROE CAPITAL MML CLO 2016-1, LTD., in its capacity as a Lender
	
	By: MONROE CAPITAL MANAGEMENT LLC, as its Asset Manager and Attorney-in-Fact
		
	By:	 	 /s/ Seth Friedman

	Name:	 	Seth Friedman
	Title:	 	Director
	
	MONROE CAPITAL MML CLO VII, LTD., in its capacity as a Lender
	
	By: MONROE CAPITAL ASSET MANAGEMENT LLC, as its Asset Manager and Attorney-in-Fact
		
	By:	 	 /s/ Seth Friedman

	Name:	 	Seth Friedman
	Title:	 	Director
	
	MONROE CAPITAL MML CLO VIII, LTD., in its capacity as a Lender
	
	By: MONROE CAPITAL ASSET MANAGEMENT LLC, as Asset Manager and Attorney-in-fact
		
	By:	 	 /s/ Seth Friedman

	Name:	 	Seth Friedman
	Title:	 	Director
	
	MONROE (NP) U.S. PRIVATE DEBT FUND LP, in its capacity as a Lender
	
	By: Monroe (NP) U.S. Private Debt Fund GP Ltd., its general partner
		
	By:	 	 /s/ Hunter Week

	Name:	 	Hunter Week
	Title:	 	Assistant Vice President

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	MONROE CAPITAL MML CLO 2017-1, LTD., in its capacity as a Lender
	
	By: MONROE CAPITAL MANAGEMENT LLC, as Asset Manager and Attorney-in-Fact
		
	By:	 	 /s/ Seth Friedman

	Name:	 	Seth Friedman
	Title:	 	Director
	
	MONROE CAPITAL MML CLO IX, LTD., in its capacity as a Lender
	
	By: MONROE CAPITAL ASSET MANAGEMENT LLC, as Asset Manager and Attorney-in-Fact
		
	By:	 	 /s/ Seth Friedman

	Name:	 	Seth Friedman
	Title:	 	Director
	
	MONROE CAPITAL MML CLO X, LTD., in its capacity as a Lender
	
	By: MONROE CAPITAL CLO MANAGER LLC, as Servicer and Attorney-in-Fact
		
	By:	 	 /s/ Seth Friedman

	Name:	 	Seth Friedman
	Title:	 	Director

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	ANTARES ASSETCO LP, in its capacity as a Lender
	By: ANTARES ASSETCO GP LLC, its general partner
		
	By:	 	 /s/ Bradley Mashinter

	Name:	 	Bradley Mashinter
	Title:	 	Duly Authorized Signatory
	
	ANTARES HOLDINGS LP, in its capacity as a Lender
	By: ANTARES HOLDINGS GP INC., its general partner
		
	By:	 	 /s/ Bradley Mashinter

	Name:	 	Bradley Mashinter
	Title:	 	Duly Authorized Signatory
	
	ANTARES CLO 2017-1, LTD., in its capacity as a Lender
	By: ANTARES CAPITAL ADVISERS LLC, as collateral manager
		
	By:	 	 /s/ Kathleen Wright

	Name:	 	Kathleen Wright
	Title:	 	Duly Authorized Signatory
	
	ANTARES CLO 2019-2, LTD., in its capacity as a Lender
	By: ANTARES CAPITAL ADVISERS LLC, as collateral manager
		
	By:	 	 /s/ Kathleen Wright

	Name:	 	Kathleen Wright
	Title:	 	Duly Authorized Signatory

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	FIFTH THIRD BANK, NATIONAL ASSOCIATION, in its capacity as a Lender
		
	By:	 	 /s/ Marisa Lake

	Name:	 	Marisa Lake
	Title:	 	Assistant Vice President

			
	REGIONS BANK, in its capacity as a Lender
		
	By:	 	 /s/ Bruce Rudolph

	Name:	 	Bruce Rudolph
	Title:	 	Director

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement 

			
	BancAlliance Inc., in its capacity as a Lender
	
	By Alliance Partners LLC, its attorney-in-fact
		
	By:	 	 /s/ John Gray

	Name:	 	John Gray
	Title:	 	EVP

  
 Signature Pages to
Amendment No. 4 
 to Credit Agreement

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