Document:

f8k062507ex10ii_celcius.htm

    EXHIBIT
      10.2

     

    REGISTRATION
      RIGHTS AGREEMENT

    

    REGISTRATION
      RIGHTS AGREEMENT (this "Agreement"), dated as of June
      22, 2007, by and between Celsius Holdings, Inc., a Nevada
      corporation, (the "Company"), and Fusion Capital Fund
      II, LLC (together with it permitted assigns, the
“Buyer”).  Capitalized terms used herein and not
      otherwise defined herein shall have the respective meanings set forth in the
      Common Stock Purchase Agreement by and between the parties hereto, dated as
      of
      the date hereof (as amended, restated, supplemented or otherwise modified from
      time to time, the "Purchase Agreement").

    

    WHEREAS:

    

    A.           The
      Company has agreed, upon the terms and subject to the conditions of the Purchase
      Agreement, to issue to the Buyer (i) up to Sixteen Million Dollars ($16,000,000)
      of the Company's common stock, par value $0.001 per share (the "Common
      Stock"); and

    

    B.           To
      induce the Buyer to enter into the Purchase Agreement, the Company has agreed
      to
      provide certain registration rights under the Securities Act of 1933, as
      amended, and the rules and regulations thereunder, or any similar successor
      statute (collectively, the "1933 Act"), and applicable state
      securities laws.

    

    NOW,
      THEREFORE, in consideration of the premises and the mutual covenants
      contained herein and other good and valuable consideration, the receipt and
      sufficiency of which are hereby acknowledged, the Company and
      the Buyer hereby agree as follows:

    

    1.           DEFINITIONS.

    

    As
      used
      in this Agreement, the following terms shall have the following
      meanings:

    

    a.           "Investor"
      means the Buyer, any transferee or assignee thereof to whom a Buyer assigns
      its
      rights under this Agreement and who agrees to become bound by the provisions
      of
      this Agreement in accordance with Section 9 and any transferee or assignee
      thereof to whom a transferee or assignee assigns its rights under this Agreement
      and who agrees to become bound by the provisions of this Agreement in accordance
      with Section 9.

    

    b.           "Person"
      means any person or entity including any corporation, a limited liability
      company, an association, a partnership, an organization, a business, an
      individual, a governmental or political subdivision thereof or a governmental
      agency.

    

    c.           "Register,"
      "registered," and "registration" refer to a
      registration effected by preparing and filing one or more registration
      statements of the Company in compliance with the 1933 Act and pursuant to Rule
      415 under the 1933 Act or any successor rule providing for offering securities
      on a continuous basis ("Rule 415"), and the declaration or
      ordering of effectiveness of such registration statement(s) by the United States
      Securities and Exchange Commission (the "SEC").

    

    d.           "Registrable
      Securities" means 25,000 Signing Shares and
      3,057,194 Initial Purchase Shares issued or issuable to the Investor prior
      to
      Commencement, 10,000,000 Purchase Shares which after Commencement may from
      time
      to time be issued or issuable upon purchases of the Available Amount under
      the
      Purchase Agreement, and in each such case, any shares of capital stock issued
      or
      issuable with respect to such shares or the Purchase
      Agreement as a result of any stock split, stock dividend, recapitalization,
      exchange or similar event or otherwise, without regard to any limitation on
      purchases under the Purchase Agreement.

     

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    
 

    e.           "Registration
      Statement" means the registration statement of the Company covering
      only the sale of the Registrable Securities.

    

    2.           REGISTRATION.

    

    a.           Mandatory
      Registration.  The Company shall within ten (10) Business Days
      from the date hereof file with the SEC the Registration
      Statement.  The Registration Statement shall register the Registrable
      Securities.  The Investor and its counsel shall have a reasonable
      opportunity to review and comment upon such registration statement or amendment
      to such registration statement and any related prospectus prior to its filing
      with the SEC.  Investor shall furnish all information reasonably
      requested by the Company for inclusion therein.  The Company shall use
      its best efforts to have the Registration Statement or amendment declared
      effective by the SEC at the earliest possible date.  The Company shall
      use reasonable best efforts to keep the Registration Statement effective
      pursuant to Rule 415 promulgated under the 1933 Act and available for sales
      of
      all of the Registrable Securities at all times until the earlier of (i) the
      date
      as of which the Investor may sell all of the Registrable Securities without
      restriction pursuant to Rule 144(k) promulgated under the 1933 Act (or successor
      thereto) or (ii) the date on which (A) the Investor shall have sold all the
      Registrable Securities and no Available Amount remains under the Purchase
      Agreement (the "Registration Period").  The
      Registration Statement (including any amendments or supplements thereto and
      prospectuses contained therein) shall not contain any untrue statement of a
      material fact or omit to state a material fact required to be stated therein,
      or
      necessary to make the statements therein, in light of the circumstances in
      which
      they were made, not misleading.

    

    b.           Rule
      424 Prospectus.  The Company shall, as required by applicable
      securities regulations, from time to time file with the SEC, pursuant to Rule
      424 promulgated under the 1933 Act, the prospectus and prospectus supplements,
      if any, to be used in connection with sales of the Registrable Securities under
      the Registration Statement.  The Investor and its counsel shall have a
      reasonable opportunity to review and comment upon such prospectus prior to
      its
      filing with the SEC. The Investor shall use its reasonable best efforts to
      comment upon such prospectus within one (1) Business Day from the date the
      Investor receives the final version of such prospectus.

    

    c.           Sufficient
      Number of Shares Registered.  In the event the number of shares
      available under the Registration Statement is insufficient to cover all of
      the
      Registrable Securities, the Company shall amend the Registration Statement
      or
      file a new registration statement (a ”New Registration
      Statement”), so as to cover all of such Registrable Securities as soon
      as practicable, but in any event not later than ten (10) Business Days after
      the
      necessity therefor arises.  The Company shall use it reasonable best
      efforts to cause such amendment and/or New Registration Statement to become
      effective as soon as practicable following the filing thereof.

    

    3.           RELATED
      OBLIGATIONS.

    

    With
      respect to the Registration Statement and whenever any Registrable Securities
      are to be registered pursuant to Section 2(b) including on any New Registration
      Statement, the Company shall use its reasonable best efforts to effect the
      registration of the Registrable Securities in accordance with the intended
      method of disposition thereof and, pursuant thereto, the Company shall have
      the
      following obligations:

     

     

    
      
         

      

      
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    a.           The
      Company shall prepare and file with the SEC such amendments (including
      post-effective amendments) and supplements to any registration statement and
      the
      prospectus used in connection with such registration statement, which prospectus
      is to be filed pursuant to Rule 424 promulgated under the 1933 Act, as may
      be
      necessary to keep the Registration Statement or any New Registration Statement
      effective at all times during the Registration Period, and, during such period,
      comply with the provisions of the 1933 Act with respect to the disposition
      of
      all Registrable Securities of the Company covered by the Registration Statement
      or any New Registration Statement until such time as all of such Registrable
      Securities shall have been disposed of in accordance with the intended methods
      of disposition by the seller or sellers thereof as set forth in such
      registration statement.

    

    b.           The
      Company shall permit the Investor to review and comment upon the Registration
      Statement or any New Registration Statement and all amendments and supplements
      thereto at least two (2) Business Days prior to their filing with the SEC,
      and
      not file any document in a form to which Investor reasonably
      objects.  The Investor shall use its reasonable best efforts to
      comment upon the Registration Statement or any New Registration Statement and
      any amendments or supplements thereto within two (2) Business Days from the
      date
      the Investor receives the final version  thereof.  The
      Company shall furnish to the Investor, without charge any correspondence from
      the SEC or the staff of the SEC to the Company or its representatives relating
      to the Registration Statement or any New Registration Statement.

    

    c.           Upon
      request of the Investor, the Company shall furnish to the Investor, (i) promptly
      after the same is prepared and filed with the SEC, at least one copy of such
      registration statement and any amendment(s) thereto, including financial
      statements and schedules, all documents incorporated therein by reference and
      all exhibits, (ii) upon the effectiveness of any registration statement, a
      copy
      of the prospectus included in such registration statement and all amendments
      and
      supplements thereto (or such other number of copies as the Investor may
      reasonably request) and (iii) such other documents, including copies of any
      preliminary or final prospectus, as the Investor may reasonably request from
      time to time in order to facilitate the disposition of the Registrable
      Securities owned by the Investor.

    

    d.           The
      Company shall use reasonable best efforts to (i) register and qualify the
      Registrable Securities covered by a registration statement under such other
      securities or "blue sky" laws of such jurisdictions in the United States as
      the
      Investor reasonably requests, (ii) prepare and file in those jurisdictions,
      such
      amendments (including post-effective amendments) and supplements to such
      registrations and qualifications as may be necessary to maintain the
      effectiveness thereof during the Registration Period, (iii) take such other
      actions as may be necessary to maintain such registrations and qualifications
      in
      effect at all times during the Registration Period, and (iv) take all other
      actions reasonably necessary or advisable to qualify the Registrable Securities
      for sale in such jurisdictions; provided, however, that the Company shall not
      be
      required in connection therewith or as a condition thereto to (x) qualify to
      do
      business in any jurisdiction where it would not otherwise be required to qualify
      but for this Section 3(d), (y) subject itself to general taxation in any such
      jurisdiction, or (z) file a general consent to service of process in any such
      jurisdiction.  The Company shall promptly notify the Investor who
      holds Registrable Securities of the receipt by the Company of any notification
      with respect to the suspension of the registration or qualification of any
      of
      the Registrable Securities for sale under the securities or "blue sky" laws
      of
      any jurisdiction in the United States or its receipt of actual notice of the
      initiation or threatening of any proceeding for such purpose.

     

     

    
      
         

      

      
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    e.           As
      promptly as practicable after becoming aware of such event or facts, the Company
      shall notify the Investor in writing of the happening of any event or existence
      of such facts as a result of which the prospectus included in any registration
      statement, as then in effect, includes an untrue statement of a material fact
      or
      omits to state a material fact required to be stated therein or necessary to
      make the statements therein, in light of the circumstances under which they
      were
      made, not misleading, and promptly prepare a supplement or amendment to such
      registration statement to correct such untrue statement or omission, and deliver
      a copy of such supplement or amendment to the Investor (or such other number
      of
      copies as the Investor may reasonably request).  The Company shall
      also promptly notify the Investor in writing (i) when a prospectus or any
      prospectus supplement or post-effective amendment has been filed, and when
      a
      registration statement or any post-effective amendment has become effective
      (notification of such effectiveness shall be delivered to the Investor by
      facsimile on the same day of such effectiveness and by overnight mail), (ii)
      of
      any request by the SEC for amendments or supplements to any registration
      statement or related prospectus or related information, and (iii) of the
      Company's reasonable determination that a post-effective amendment to a
      registration statement would be appropriate.

     

    f.           The
      Company shall use its reasonable best efforts to prevent the issuance of any
      stop order or other suspension of effectiveness of any registration statement,
      or the suspension of the qualification of any Registrable Securities for sale
      in
      any jurisdiction and, if such an order or suspension is issued, to obtain the
      withdrawal of such order or suspension at the earliest possible moment and
      to
      notify the Investor of the issuance of such order and the resolution thereof
      or
      its receipt of actual notice of the initiation or threat of any proceeding
      for
      such purpose.

    

    g.           The
      Company shall (i) cause all the Registrable Securities to be listed on each
      securities exchange on which securities of the same class or series issued
      by
      the Company are then listed, if any, if the listing of such Registrable
      Securities is then permitted under the rules of such exchange, or (ii) secure
      designation and quotation of all the Registrable Securities on the Principal
      Market. The Company shall pay all fees and expenses in connection with
      satisfying its obligation under this Section.

    

    h.           The
      Company shall cooperate with the Investor to facilitate the timely preparation
      and delivery of certificates (not bearing any restrictive legend) representing
      the Registrable Securities to be offered pursuant to any registration statement
      and enable such certificates to be in such denominations or amounts as the
      Investor may reasonably request and registered in such names as the Investor
      may
      request.

    

    i.           The
      Company shall at all times provide a transfer agent and registrar with respect
      to its Common Stock.

    

    j.           If
      reasonably requested by the Investor, the Company shall (i) immediately
      incorporate in a prospectus supplement or post-effective amendment such
      information as the Investor believes should be included therein relating to
      the
      sale and distribution of Registrable Securities, including, without limitation,
      information with respect to the number of Registrable Securities being sold,
      the
      purchase price being paid therefor and any other terms of the offering of the
      Registrable Securities; (ii) make all required filings of such prospectus
      supplement or post-effective amendment as soon as notified of the matters to
      be
      incorporated in such prospectus supplement or post-effective amendment; and
      (iii) supplement or make amendments to any registration statement.

     

     

    
      
         

      

      
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    k.           The
      Company shall use its reasonable best efforts to cause the Registrable
      Securities covered by any registration statement to be registered with or
      approved by such other governmental agencies or authorities as may be necessary
      to consummate the disposition of such Registrable Securities.

    

    l.           Within
      one (1) Business Day after any registration statement which includes the
      Registrable Securities is ordered effective by the SEC, the Company shall
      deliver, and shall cause legal counsel for the Company to deliver, to the
      transfer agent for such Registrable Securities (with copies to the Investor)
      confirmation that such registration statement has been declared effective by
      the
      SEC in the form attached hereto as Exhibit A.  Thereafter, if
      requested by the Buyer at any time, the Company shall require its counsel to
      deliver to the Buyer a written confirmation whether or not the effectiveness
      of
      such registration statement has lapsed at any time for any reason (including,
      without limitation, the issuance of a stop order) and whether or not the
      registration statement is current and available to the Buyer for sale of all
      of
      the Registrable Securities.

    

    m.           The
      Company shall take all other reasonable actions necessary to expedite and
      facilitate disposition by the Investor of Registrable Securities pursuant to
      any
      registration statement.

    

    4.           OBLIGATIONS
      OF THE INVESTOR.

    

    a.           The
      Company shall notify the Investor in writing of the information the Company
      reasonably requires from the Investor in connection with any registration
      statement hereunder.  The Investor shall furnish to the Company such
      information regarding itself, the Registrable Securities held by it and the
      intended method of disposition of the Registrable Securities held by it as
      shall
      be reasonably required to effect the registration of such Registrable Securities
      and shall execute such documents in connection with such registration as the
      Company may reasonably request.

    

    b.           The
      Investor agrees to cooperate with the Company as reasonably requested by the
      Company in connection with the preparation and filing of any registration
      statement hereunder.

    

    c.           The
      Investor agrees that, upon receipt of any notice from the Company of the
      happening of any event or existence of facts of the kind described in Section
      3(f) or the first sentence of 3(e), the Investor will immediately discontinue
      disposition of Registrable Securities pursuant to any registration statement(s)
      covering such Registrable Securities until the Investor's receipt of the copies
      of the supplemented or amended prospectus contemplated by Section 3(f) or the
      first sentence of 3(e). Notwithstanding anything to the contrary, the Company
      shall cause its transfer agent to promptly deliver shares of Common Stock
      without any restrictive legend in accordance with the terms of the Purchase
      Agreement in connection with any sale of Registrable Securities with respect
      to
      which an Investor has entered into a contract for sale prior to the Investor's
      receipt of a notice from the Company of the happening of any event of the kind
      described in Section 3(f) or the first sentence of 3(e) and for which the
      Investor has not yet settled.

    

    5.           EXPENSES
      OF REGISTRATION.

    

    All
      reasonable expenses, other than sales or brokerage commissions, incurred in
      connection with registrations, filings or qualifications pursuant to Sections
      2
      and 3, including, without limitation, all registration, listing and
      qualifications fees, printers and accounting fees, and fees and disbursements
      of
      counsel for the Company, shall be paid by the Company.

     

     

    
      
         

      

      
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    6.           INDEMNIFICATION.

    

    a.           To
      the fullest extent permitted by law, the Company will, and hereby does,
      indemnify, hold harmless and defend the Investor, each Person, if any, who
      controls the Investor, the members, the directors, officers, partners,
      employees, agents, representatives of the Investor and each Person, if any,
      who
      controls the Investor within the meaning of the 1933 Act or the Securities
      Exchange Act of 1934, as amended (the "1934 Act") (each, an
      "Indemnified Person"), against any losses, claims, damages,
      liabilities, judgments, fines, penalties, charges, costs, attorneys' fees,
      amounts paid in settlement or expenses, joint or several, (collectively,
      "Claims") incurred in investigating, preparing or defending any
      action, claim, suit, inquiry, proceeding, investigation or appeal taken from
      the
      foregoing by or before any court or governmental, administrative or other
      regulatory agency, body or the SEC, whether pending or threatened, whether
      or
      not an indemnified party is or may be a party thereto ("Indemnified
      Damages"), to which any of them may become subject insofar as such
      Claims (or actions or proceedings, whether commenced or threatened, in respect
      thereof) arise out of or are based upon: (i) any untrue statement or alleged
      untrue statement of a material fact in the Registration Statement, any New
      Registration Statement or any post-effective amendment thereto or in any filing
      made in connection with the qualification of the offering under the securities
      or other "blue sky" laws of any jurisdiction in which Registrable Securities
      are
      offered ("Blue Sky Filing"), or the omission or alleged
      omission to state a material fact required to be stated therein or necessary
      to
      make the statements therein not misleading, (ii) any untrue statement or alleged
      untrue statement of a material fact contained in the final prospectus (as
      amended or supplemented, if the Company files any amendment thereof or
      supplement thereto with the SEC) or the omission or alleged omission to state
      therein any material fact necessary to make the statements made therein, in
      light of the circumstances under which the statements therein were made, not
      misleading, (iii) any violation or alleged violation by the Company of the
      1933
      Act, the 1934 Act, any other law, including, without limitation, any state
      securities law, or any rule or regulation thereunder relating to the offer
      or
      sale of the Registrable Securities pursuant to the Registration Statement or
      any
      New Registration Statement  or (iv) any material violation by the
      Company of this Agreement (the matters in the foregoing clauses (i) through
      (iv)
      being, collectively, "Violations").  The Company
      shall reimburse each Indemnified Person promptly as such expenses are incurred
      and are due and payable, for any legal fees or other reasonable expenses
      incurred by them in connection with investigating or defending any such
      Claim.  Notwithstanding anything to the contrary contained herein, the
      indemnification agreement contained in this Section 6(a): (i) shall not apply
      to
      a Claim by an Indemnified Person arising out of or based upon a Violation which
      occurs in reliance upon and in conformity with information furnished in writing
      to the Company by such Indemnified Person expressly for use in connection with
      the preparation of the Registration Statement, any New Registration Statement
      or
      prospectus or any such amendment thereof or supplement thereto, if such
      prospectus was timely made available by the Company pursuant to Section 3(c)
      or
      Section 3(e); (ii) with respect to any superceded prospectus, shall not inure
      to
      the benefit of any such person from whom the person asserting any such Claim
      purchased the Registrable Securities that are the subject thereof (or to the
      benefit of any person controlling such person) if the untrue statement or
      omission of material fact contained in the superceded prospectus was corrected
      in the revised prospectus, as then amended or supplemented, if such revised
      prospectus was timely made available by the Company pursuant to Section 3(c)
      or
      Section 3(e), and the Indemnified Person was promptly advised in writing not
      to
      use the incorrect prospectus prior to the use giving rise to a violation and
      such Indemnified Person, notwithstanding such advice, used it; (iii) shall
      not
      be available to the extent such Claim is based on a failure of the Investor
      to
      deliver or to cause to be delivered the prospectus made available by the
      Company, if such prospectus was timely made available by the Company pursuant
      to
      Section 3(c) or Section 3(e); and (iv) shall not apply to amounts paid in
      settlement of any Claim if such settlement is effected without the prior written
      consent of the Company, which consent shall not be unreasonably
      withheld.

     

     

     

    
      
         

      

      
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    Such
      indemnity shall remain in full force and effect regardless of any investigation
      made by or on behalf of the Indemnified Person and shall survive the transfer
      of
      the Registrable Securities by the Investor pursuant to Section 9.

    

    b.           In
      connection with the Registration Statement or any New Registration Statement,
      the Investor agrees to severally and not jointly indemnify, hold harmless and
      defend, to the same extent and in the same manner as is set forth in Section
      6(a), the Company, each of its directors, each of its officers who signs the
      Registration Statement or any New Registration Statement, each Person, if any,
      who controls the Company within the meaning of the 1933 Act or the 1934 Act
      (collectively and together with an Indemnified Person, an "Indemnified
      Party"), against any Claim or Indemnified Damages to which any of them
      may become subject, under the 1933 Act, the 1934 Act or otherwise, insofar
      as
      such Claim or Indemnified Damages arise out of or are based upon any Violation,
      in each case to the extent, and only to the extent, that such Violation occurs
      in reliance upon and in conformity with written information about the Investor
      set forth on Exhibit B attached hereto and furnished to the Company by
      the Investor expressly for use in connection with such registration statement;
      and, subject to Section 6(d), the Investor will reimburse any legal or other
      expenses reasonably incurred by them in connection with investigating or
      defending any such Claim; provided, however, that the indemnity agreement
      contained in this Section 6(b) and the agreement with respect to contribution
      contained in Section 7 shall not apply to amounts paid in settlement of any
      Claim if such settlement is effected without the prior written consent of the
      Investor, which consent shall not be unreasonably withheld; provided, further,
      however, that the Investor shall be liable under this Section 6(b) for only
      that
      amount of a Claim or Indemnified Damages as does not exceed the net proceeds
      to
      the Investor as a result of the sale of Registrable Securities pursuant to
      such
      registration statement.  Such indemnity shall remain in full force and
      effect regardless of any investigation made by or on behalf of such Indemnified
      Party and shall survive the transfer of the Registrable Securities by the
      Investor pursuant to Section 9.

    

    c.           Promptly
      after receipt by an Indemnified Person or Indemnified Party under this Section
      6
      of notice of the commencement of any action or proceeding (including any
      governmental action or proceeding) involving a Claim, such Indemnified Person
      or
      Indemnified Party shall, if a Claim in respect thereof is to be made against
      any
      indemnifying party under this Section 6, deliver to the indemnifying party
      a
      written notice of the commencement thereof, and the indemnifying party shall
      have the right to participate in, and, to the extent the indemnifying party
      so
      desires, jointly with any other indemnifying party similarly noticed, to assume
      control of the defense thereof with counsel mutually satisfactory to the
      indemnifying party and the Indemnified Person or the Indemnified Party, as
      the
      case may be; provided, however, that an Indemnified Person or Indemnified Party
      shall have the right to retain its own counsel with the fees and expenses to
      be
      paid by the indemnifying party, if, in the reasonable opinion of counsel
      retained by the indemnifying party, the representation by such counsel of the
      Indemnified Person or Indemnified Party and the indemnifying party would be
      inappropriate due to actual or potential differing interests between such
      Indemnified Person or Indemnified Party and any other party represented by
      such
      counsel in such proceeding. The Indemnified Party or Indemnified Person shall
      cooperate fully with the indemnifying party in connection with any negotiation
      or defense of any such action or claim by the indemnifying party and shall
      furnish to the indemnifying party all information reasonably available to the
      Indemnified Party or Indemnified Person which relates to such action or
      claim.  The indemnifying party shall keep the Indemnified Party or
      Indemnified Person fully apprised at all times as to the status of the defense
      or any settlement negotiations with respect thereto.  No indemnifying
      party shall be liable for any settlement of any action, claim or proceeding
      effected without its written consent, provided, however, that the indemnifying
      party shall not unreasonably withhold, delay or condition its
      consent.

     

     

     

    
      
         

      

      
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    No
      indemnifying party shall, without the consent of the Indemnified Party or
      Indemnified Person, consent to entry of any judgment or enter into any
      settlement or other compromise which does not include as an unconditional term
      thereof the giving by the claimant or plaintiff to such Indemnified Party or
      Indemnified Person of a release from all liability in respect to such claim
      or
      litigation.  Following indemnification as provided for hereunder, the
      indemnifying party shall be subrogated to all rights of the Indemnified Party
      or
      Indemnified Person with respect to all third parties, firms or corporations
      relating to the matter for which indemnification has been made.  The
      failure to deliver written notice to the indemnifying party within a reasonable
      time of the commencement of any such action shall not relieve such indemnifying
      party of any liability to the Indemnified Person or Indemnified Party under
      this
      Section 6, except to the extent that the indemnifying party is prejudiced in
      its
      ability to defend such action.

    

    d.           The
      indemnification required by this Section 6 shall be made by periodic payments
      of
      the amount thereof during the course of the investigation or defense, as and
      when bills are received or Indemnified Damages are incurred.

    

    e.           The
      indemnity agreements contained herein shall be in addition to (i) any cause
      of
      action or similar right of the Indemnified Party or Indemnified Person against
      the indemnifying party or others, and (ii) any liabilities the indemnifying
      party may be subject to pursuant to the law.

    

    7.           CONTRIBUTION.

    

    To
      the
      extent any indemnification by an indemnifying party is prohibited or limited
      by
      law, the indemnifying party agrees to make the maximum contribution with respect
      to any amounts for which it would otherwise be liable under Section 6 to the
      fullest extent permitted by law; provided, however, that: (i) no seller of
      Registrable Securities guilty of fraudulent misrepresentation (within the
      meaning of Section 11(f) of the 1933 Act) shall be entitled to contribution
      from
      any seller of Registrable Securities who was not guilty of fraudulent
      misrepresentation; and (ii) contribution by any seller of Registrable Securities
      shall be limited in amount to the net amount of proceeds received by such seller
      from the sale of such Registrable Securities.

    

    8.           REPORTS
      AND DISCLOSURE UNDER THE SECURITIES ACTS.

    

    With
      a
      view to making available to the Investor the benefits of Rule 144 promulgated
      under the 1933 Act or any other similar rule or regulation of the SEC that
      may
      at any time permit the Investor to sell securities of the Company to the public
      without registration ("Rule 144"), the Company agrees, at the
      Company’s sole expense, to:

    

    a.           make
      and keep public information available, as those terms are understood and defined
      in Rule 144;

    

    b.           file
      with the SEC in a timely manner all reports and other documents required of
      the
      Company under the 1933 Act and the 1934 Act so long as the Company remains
      subject to such requirements and the filing of such reports and other documents
      is required for the applicable provisions of Rule 144; and

     

     

    
      
         

      

      
        8

        
          

        

      

      
         

      

    

    
 

    c.           furnish
      to the Investor so long as the Investor owns Registrable Securities, promptly
      upon request, (i) a written statement by the Company that it has complied with
      the reporting and or disclosure provisions of Rule 144, the 1933 Act and the
      1934 Act, (ii) a copy of the most recent annual or quarterly report of the
      Company and such other reports and documents so filed by the Company, and (iii)
      such other information as may be reasonably requested to permit the Investor
      to
      sell such securities pursuant to Rule 144 without registration.

    

    d.           take
      such additional action as is requested by the Investor to enable the Investor
      to
      sell the Registrable Securities pursuant to Rule 144, including, without
      limitation, delivering all such legal opinions, consents, certificates,
      resolutions and instructions to the Company’s Transfer Agent as may
      be  requested from time to time by the Investor and otherwise fully
      cooperate with Investor and Investor’s broker to effect such sale of securities
      pursuant to Rule 144.

    

    The
      Company agrees that damages may be
      an inadequate remedy for any breach of the terms and provisions of this Section
      8 and that Investor shall, whether or not it is pursuing any remedies at law,
      be
      entitled to equitable relief in the form of a preliminary or permanent
      injunctions, without having to post any bond or other security, upon any breach
      or threatened breach of any such terms or provisions.

    

    
      	
              9.  

            	
              ASSIGNMENT
                OF REGISTRATION RIGHTS.

            

    

    

    The
      Company shall not assign this Agreement or any rights or obligations hereunder
      without the prior written consent of the Investor, including by merger or
      consolidation.  The Investor may not assign its rights under this
      Agreement without the written consent of the Company, other than to an affiliate
      of the Investor controlled by Steven G. Martin or Joshua B.
      Scheinfeld.

    

    10.           AMENDMENT
      OF REGISTRATION RIGHTS.

    

    Provisions
      of this Agreement may be amended and the observance thereof may be waived
      (either generally or in a particular instance and either retroactively or
      prospectively), only with the written consent of the Company and the
      Investor.

    

    11.           MISCELLANEOUS.

    

    a.           A
      Person is deemed to be a holder of Registrable Securities whenever such Person
      owns or is deemed to own of record such Registrable Securities.  If
      the Company receives conflicting instructions, notices or elections from two
      or
      more Persons with respect to the same Registrable Securities, the Company shall
      act upon the basis of instructions, notice or election received from the
      registered owner of such Registrable Securities.

    

    b.           Any
      notices, consents, waivers or other communications required or permitted to
      be
      given under the terms of this Agreement must be in writing and will be deemed
      to
      have been delivered: (i) upon receipt, when delivered personally; (ii) upon
      receipt, when sent by facsimile (provided confirmation of transmission is
      mechanically or electronically generated and kept on file by the sending party);
      or (iii) one (1) Business Day after deposit with a nationally recognized
      overnight delivery service, in each case properly addressed to the party to
      receive the same.  The addresses and facsimile numbers for such
      communications shall be:

     

     

    
      
         

      

      
        9

        
          

        

      

      
         

      

    

    
 

    If
      to the
      Company:

    Celsius,
      Holdings, Inc.

    140
      NE
      4th Avenue, Suite C

    Delray
      Beach, FL 33483

    Telephone:  561-276-2239

    Facsimile:     561-276-2268

    Attention:    Chief
      Financial Officer

    

    With
      a
      copy to:

    Baritz
      & Colman, LLP

    1075
      Broken Sound Parkway, NW, Suite 102

    Boca
      Raton, FL 33487

    Telephone:
      561-862-5535

    Facsimile:
      561-368-9903

    Attention:
      Roger L. Shaffer, Esq.

    

    If
      to the
      Investor:

    Fusion
      Capital Fund II, LLC

    222
      Merchandise Mart Plaza, Suite 9-112

    Chicago,
      IL 60654

    Telephone:  312-644-6644

    Facsimile:     312-644-6244

    Attention:    Steven
      G.  Martin

    

    or
      at
      such other address and/or facsimile number and/or to the attention of such
      other
      person as the recipient party has specified by written notice given to each
      other party three (3) Business Days prior to the effectiveness of such
      change.  Written confirmation of receipt (A) given by the recipient of
      such notice, consent, waiver or other communication, (B) mechanically or
      electronically generated by the sender's facsimile machine containing the time,
      date, recipient facsimile number and an image of the first page of such
      transmission or (C) provided by a nationally recognized overnight delivery
      service, shall be rebuttable evidence of personal service, receipt by facsimile
      or receipt from a nationally recognized overnight delivery service in accordance
      with clause (i), (ii) or (iii) above, respectively.

    

    c.           Failure
      of any party to exercise any right or remedy under this Agreement or otherwise,
      or delay by a party in exercising such right or remedy, shall not operate as
      a
      waiver thereof.

    

    d.           The
      corporate laws of the State of Nevada shall govern all issues concerning the
      relative rights of the Company and its stockholders.  All other
      questions concerning the construction, validity, enforcement and interpretation
      of this Agreement shall be governed by the internal laws of the State of
      Illinois, without giving effect to any choice of law or conflict of law
      provision or rule (whether of the State of Illinois or any other jurisdictions)
      that would cause the application of the laws of any jurisdictions other than
      the
      State of Illinois.   Each party hereby irrevocably submits to the
      exclusive jurisdiction of the state and federal courts sitting the City of
      Chicago, for the adjudication of any dispute hereunder or in connection herewith
      or with any transaction contemplated hereby or discussed herein, and hereby
      irrevocably waives, and agrees not to assert in any suit, action or proceeding,
      any claim that it is not personally subject to the jurisdiction of any such
      court, that such suit, action or proceeding is brought in an inconvenient forum
      or that the venue of such suit, action or proceeding is improper.

     

     

     

    
      
         

      

      
        10

        
          

        

      

      
         

      

    

     

     

    Each
      party hereby irrevocably waives personal service of process and consents to
      process being served in any such suit, action or proceeding by mailing a copy
      thereof to such party at the address for such notices to it under this Agreement
      and agrees that such service shall constitute good and sufficient service of
      process and notice thereof.  Nothing contained herein shall be deemed
      to limit in any way any right to serve process in any manner permitted by
      law.  If any provision of this Agreement shall be invalid or
      unenforceable in any jurisdiction, such invalidity or unenforceability shall
      not
      affect the validity or enforceability of the remainder of this Agreement in
      that
      jurisdiction or the validity or enforceability of any provision of this
      Agreement in any other jurisdiction.  EACH PARTY HEREBY
      IRREVOCABLY WAIVES ANY RIGHT IT MAY HAVE, AND AGREES NOT TO REQUEST, A JURY
      TRIAL FOR THE ADJUDICATION OF ANY DISPUTE HEREUNDER OR IN CONNECTION HEREWITH
      OR
      ARISING OUT OF THIS AGREEMENT OR ANY TRANSACTION CONTEMPLATED
      HEREBY.

    

    e.           This
      Agreement, and the Purchase  Agreement constitute the entire agreement
      among the parties hereto with respect to the subject matter hereof and
      thereof.  There are no restrictions, promises, warranties or
      undertakings, other than those set forth or referred to herein and
      therein.  This Agreement and the Purchase Agreement supersede all
      prior agreements and understandings among the parties hereto with respect to
      the
      subject matter hereof and thereof.

    

    f.           Subject
      to the requirements of Section 9, this Agreement shall inure to the benefit
      of
      and be binding upon the permitted successors and assigns of each of the parties
      hereto.

    

    g.           The
      headings in this Agreement are for convenience of reference only and shall
      not
      limit or otherwise affect the meaning hereof.

    

    h.           This
      Agreement may be executed in identical counterparts, each of which shall be
      deemed an original but all of which shall constitute one and the same
      agreement.  This Agreement, once executed by a party, may be delivered
      to the other party hereto by facsimile transmission of a copy of this Agreement
      bearing the signature of the party so delivering this Agreement.

    

    i.           Each
      party shall do and perform, or cause to be done and performed, all such further
      acts and things, and shall execute and deliver all such other agreements,
      certificates, instruments and documents, as the other party may reasonably
      request in order to carry out the intent and accomplish the purposes of this
      Agreement and the consummation of the transactions contemplated
      hereby.

    

    j.           The
      language used in this Agreement will be deemed to be the language chosen by
      the
      parties to express their mutual intent and no rules of strict construction
      will
      be applied against any party.

    

    k.           This
      Agreement is intended for the benefit of the parties hereto and their respective
      permitted successors and assigns, and is not for the benefit of, nor may any
      provision hereof be enforced by, any other Person.

    

    

    

    *
      * * * * *

    

    
      
         

      

      
        11

        
          

        

      

      
         

      

    

    

    IN
      WITNESS WHEREOF, the parties have caused this Registration Rights
      Agreement to be duly executed as of day and year first above
      written.

    

    

    

    THE
      COMPANY:

    

    Celsius
      Holdings, Inc.

    

    

     By:____/s/
      Jan
      Norelid_________

     
Name:
      Jan
      Norelid

    Title:
      Chief Financial Officer

    

    

    

    BUYER:

    

    Fusion
      Capital Fund II, LLC

     
By:
      Fusion Capital Partners,
      LLC

     
By:
      SGM Holdings
      Corp.

    

    By:___/s/
      Steven G. Martin______

    Name:
      Steven G. Martin

    Title:
      President

    

    

    

    
      
         

      

      
        12

        
          

        

      

      
         

      

    

    

    

    

    

    EXHIBIT
      A

    

    TO
      REGISTRATION RIGHTS AGREEMENT

    

    FORM
      OF NOTICE OF EFFECTIVENESS

    OF
      REGISTRATION STATEMENT

    

    

    

    

    

    

    _________,
      2007

    

    

    [TRANSFER
      AGENT]

    ________________

    ________________

    Attention:
      ___________

    

    RE:
      Celsius Holdings, Inc.

    

    

    Ladies
      and Gentlemen:

    

    We
      are
      counsel to Celsius Holdings, Inc., a Nevada corporation (the
“Company”), and have represented the Company in
      connection with
      that certain Common Stock Purchase Agreement, dated as of ____________, (the
      “Purchase Agreement”), entered into by and between the Company
      and Fusion Capital Fund II, LLC (the “Buyer”) pursuant to which
      the Company has agreed to issue to the Buyer shares of the Company's Common
      Stock, par value $0.001 per share (the “Common Stock”), in an
      amount up to Sixteen Million Dollars ($16,000,000.00), in accordance with the
      terms of the Purchase Agreement. In connection with the transactions
      contemplated by the Purchase Agreement, the Company has
      registered with the U.S. Securities & Exchange Commission the following
      shares of Common Stock:

    

    
      	
              (1)  

            	
                    10,000,000
                shares of Common Stock to be issued upon purchase from the Company
                by the
                Buyer from time to time (the “Purchase
                Shares.”).

            

    

    

    
      	
              (2)  

            	
                     3,168,305
                Purchase Shares of Common Stock previously issued to the Buyer (the
                “Initial Purchase
                Shares.”).

            

    

     

    
      
        	
                (3)  

              	
                       25,000
                  additional shares of Common Stock which have been issued by the
                  Company to
                  the Buyer as an expense reimbursement (the “Signing
                  Shares”).

              

      

      
Pursuant
        to the Purchase Agreement,
        the Company also has entered into a Registration Rights Agreement, dated
        as of
        ___________, with the Buyer (the “Registration Rights
        Agreement”) pursuant to which the Company agreed, among other things,
        to register the Purchase Shares, the Initial Purchase Shares and the Signing
        Shares under the Securities Act of 1933, as amended (the “1933
        Act”).

    

    In
      connection with the Company's obligations under the Purchase Agreement and
      the
      Registration Rights Agreement, on _______, the Company filed a Registration
      Statement (File No. 333-_________) (the “Registration
      Statement”) with the Securities and Exchange Commission (the
“SEC”) relating to the sale of the Purchase Shares, the
      Initial
      Purchase Shares and the Signing Shares.

     

     

    
      
         

      

      
        13

        
          

        

      

      
         

      

    

    
 

    In
      connection with the foregoing, we advise you that: (1) a member of the SEC's
      staff has advised us by telephone that the SEC has entered an order declaring
      the Registration Statement effective under the 1933 Act at _____ P.M. on
      __________, 2007, (2) we have no knowledge, after telephonic inquiry of a member
      of the SEC's staff, that any stop order suspending its effectiveness has been
      issued or that any proceedings for that purpose are pending before, or
      threatened by, the SEC, (3) the Initial Purchase Shares and the Signing
      Shares are available for sale under the 1933 Act pursuant
      to the Registration Statement and the restrictive legend on the Initial Purchase
      Shares and the Signing Shares shall be removed and (4) the Purchase Shares
      are
      available for sale under the 1933 Act pursuant to the Registration Statement
      and
      shall be issued without any restrictive legend.

    

    

    

    Very
      truly yours,

    

    [Company
      Counsel]

    

    

    By:____________________

    

    

    

    

    

    CC:             Fusion
      Capital Fund II, LLC

    

    

    
      
         

      

      
        14

        
          

        

      

      
         

      

    

    

    

    EXHIBIT
      B

    

    TO
      REGISTRATION RIGHTS AGREEMENT

    

    Information
      About The Investor Furnished To The Company By The
      Investor

    Expressly
      For Use In Connection With The Registration Statement

    

    

    As
      of the
      date of the Purchase Agreement, Fusion Capital beneficially owned 25,000 shares
      of common stock of the Company.  Steven G. Martin and Joshua B.
      Scheinfeld, the principals of Fusion Capital, are deemed to be beneficial owners
      of all of the shares of common stock owned by Fusion Capital.  Messrs.
      Martin and Scheinfeld have shared voting and investment power over the shares
      being offered under the prospectus filed with the SEC in connection with the
      transactions contemplated under the Purchase Agreement.  Fusion
      Capital is not a licensed broker dealer or an affiliate of a licensed broker
      dealer.Provided by MZ Data Products

Table of Contents

Exhibit 4.10 

[THE COCA-COLA COMPANY LETTERHEAD] 

January 1, 2007 

Embotelladora Central, S.A. 

Republica de Guatemala 

Dear Sirs:

In regards to the Bottler Agreement in force and effect since March 18, 2000 (“the Agreement”) entered into between you and The Coca-Cola Company (the “Company”), we inform you that a new bottler agreement is in the final stages
of discussion and approval among the parties, which we estimate will be executed towards the middle of June 2007, hereby the Agreement is temporarily extended from January 1, 2007 until: 

June 30, 2007

With the exception of said extension, all the terms and conditions of the Agreement will continue to be fully valid and up until the expiration of said additional term, said Agreement will expire and the Bottler will no longer have the right to
claim a tacit renewal of the aforementioned. 

 

 

			
	 	 	Sincerely, 
	 	 	 
	 	 	THE COCA-COLA COMPANY 
	 	 	 
	 	 	 
	 	 	 
	 	 	__/s/___________________

Authorized Representative 

Accepted by:

EMBOTELLADORA CENTRAL, S.A.

__/s/___________________
 Authorized Representative

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