Document:

Exhibit 10.1

EXECUTION COPY

EMPLOYMENT AGREEMENT

THIS AGREEMENT (“Agreement”),
effective as of July 1, 2007, between THE ESTÉE LAUDER COMPANIES INC., a
Delaware corporation (the “Company”), and DANIEL J. BRESTLE, a resident of [Address]
(the “Executive” or “you”),

W I T N E S S E T
H:

WHEREAS, the
Company and its subsidiaries are principally engaged in the business of
manufacturing, marketing and selling skin care, makeup, fragrance and hair care
products and related services (the “Business”); and

WHEREAS, the
Company and the Executive are parties to an employment agreement dated as of September
1, 1988 as superseded by agreements dated March 1, 1992, July 1, 1995, July 1,
2001, as amended July 1, 2002, and July 1, 2004; and

WHEREAS, the
Company desires to continue to retain the services of the Executive as Chief Operating Officer from July 1, 2007 through
June 30, 2009, and the Executive desires to provide services in such capacities
to the Company, upon the terms and subject to the conditions hereinafter set
forth; and

WHEREAS, the
Compensation Committee of the Board of Directors of the Company (the “Compensation
Committee”) and the Stock Plan Subcommittee of the Compensation Committee have
approved the terms of this Agreement; and

NOW, THEREFORE, in
consideration of the foregoing and of the mutual covenants and obligations
hereinafter set forth, the parties hereto, intending to be legally bound,
hereby agree as follows:

1.             Employment Term.

The Company hereby
agrees to employ the Executive, and the Executive hereby agrees to enter into
employment as Chief
Operating Officer from July 1, 2007 through June 30, 2009, unless
terminated sooner pursuant to Section 6 hereof (the “Term of Employment”).  The twelve-month period commencing on July 1,
2007 and ending on June 30, 2008 shall be the “First Contract Year” hereunder,
and subsequent twelve-month periods shall be subsequent Contract Years.

2.             Duties and
Extent of Services.

(a)           During the Term of Employment, the
Executive shall serve as Chief Operating Officer of the Company from July 1, 2007 through June 30, 2009, reporting to the Chief
Executive Officer, (or such other direct supervisor as determined by the Chief
Executive Officer from time to time) and, in such capacities, shall render such
executive, managerial, administrative and other services as customarily are
associated with and incident to such positions, and as the Company may, from
time to time, reasonably require of him consistent with such positions.

(b)           The Executive shall also hold such
other positions and executive offices of the Company and/or of any of the
Company’s subsidiaries or affiliates as may from time to 

time be agreed by the
Executive or assigned by the Chief Executive Officer (or the Executive’s direct
supervisor if not the Chief Executive Officer), or the Board of Directors
consistent with his position as Chief Operating Officer of the Company.  The Executive shall not be entitled to any
compensation other than the compensation provided for herein for serving during
the Term of Employment in any other office or position of the Company or any of
its subsidiaries or affiliates, unless the Board of Directors of the Company or
the appropriate committee thereof shall specifically approve such additional
compensation.

(c)           The Executive shall be a full-time employee of the Company and shall exclusively devote all his business time and efforts faithfully and competently to the Company and shall diligently perform to the best of his ability all of the duties required of him as Chief Operating Officer, and in the other positions or offices of the Company or its subsidiaries or affiliates assigned to him hereunder.  Notwithstanding the foregoing provisions of this section, the Executive may serve as a non-management director of such business corporations (or in a like capacity in other for-profit or not-for-profit organizations) as the Chief Executive Officer (or the Executive’s direct supervisor if not the Chief Executive Officer), or the Board of Directors of the Company may approve, such approval not to be unreasonably withheld.
(d)           The Executive shall comply with the Company’s stock ownership guidelines applicable to the Executive as they may be implemented and/or amended by the Board of Directors or the Compensation Committee of the Board of Directors.

3.  Base Salary and Incentive Bonus
Compensation.

(a) Base
Salary. As compensation for all services to be rendered pursuant to this
Agreement and as payment for the rights and interests granted by Executive
hereunder, the Company shall pay or cause any of its subsidiaries to pay the
Executive a base salary (the “Base Salary”) during the Term of Employment
subject to the provisions of Section 3(c) below at the annualized rate of not
less than $1,250,000.00.  Subject to
Section 6(l) of this Agreement, all amounts of Base Salary provided for
hereunder shall be payable in accordance with the regular payroll policies of
the Company in effect from time to time.

(b)  Incentive Bonus Compensation.  The Compensation Committee has established
for the Executive the target bonus payout for the aggregate opportunities that
may be awarded in respect of each fiscal year of the Company under the Company’s
Executive Annual Incentive Plan or any subsequent Bonus Plan for executives
that is approved by the stockholders of the Company (the “Bonus Plan”) in
respect of each Contract Year under this Agreement.   The target bonus payout for the aggregate opportunities
in respect of each Contract Year shall be no less than $2,250,000.00.  All such opportunities shall be subject to
the terms and conditions of the Bonus Plan, which are incorporated herein by
reference; provided, however, except that with respect to bonuses
deferred in accordance with Section 3(c) hereof, and as otherwise indicated
under Section 6, the bonus payout with respect to any fiscal year shall be paid
to Executive no later than the 15th day of the third month following the end of
such fiscal year.

(c)  Deferral.

(i)  Deferral Elections—In
General.  The Executive may elect to
defer payment of all or any part of any incentive bonus compensation payable
under Section 3(b) by making an election, in a manner prescribed by the
Company, on or before December 31 of the 

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calendar
year before the Contract Year begins (or such earlier date as may be necessary
to comply with the applicable tax laws and regulations).

(ii)  Deferral
Elections—Performance-Based Compensation. 
For any incentive bonus compensation that qualifies as performance-based
compensation under Treas. Reg. Section 1.409A-1(e) and is based upon a performance
period of at least 12 months, the Executive may make a deferral election at any
time before the date that is six months before the applicable performance
period ends, but only if (i) the incentive bonus compensation is not readily
ascertainable when the election is made and (ii) the service provider has
performed services continuously from the later of the beginning of the
performance period or the date the performance criteria are established.

(iii)  Amounts Subject to
Section 162(m).  If any amount of
Base Salary, any amount payable under the Bonus Plan, or any other amount
payable to the Executive is not currently deductible under Section 162(m) of
the Internal Revenue Code of 1986, as amended (the “Code”), or like or
successor provisions (a “Non-Deductible Amount”), the Company will defer
payment of the Non-Deductible Amount until section 162(m) no longer applies to
the Executive.  Any amounts so deferred
will be credited to a bookkeeping account in the name of the Executive as of
the date scheduled for payment (the “Deferred Compensation Account”).  The Deferred Compensation Account will be
credited with interest as of each June 30 during the term of deferral,
compounded annually, at an annual rate equal to the annual rate of interest
announced by Citibank N.A. in New York, New York as its base rate in effect on
such June 30, but limited to a maximum annual rate of 9%.

(iv)  Payment of Amounts
Deferred And Vested On Or Before December 31, 2004.  Amounts credited to the Executive’s Deferred
Compensation Account on or before December 31, 2004, and any subsequently
credited interest, will be paid in cash to the Executive (or the Executive’s
designated beneficiary if the Executive dies before payment,)  subject to applicable withholding taxes.  The Company will choose the payment date,
which will be no later than ninety (90) days after Executive’s employment with
the Company terminates, unless the Executive requests before terminating a
later payment date or dates and the Company agrees to the request.

(v)  Payment of Amounts
Deferred and Vested After December 31, 2004.  Subject to Section 6(l), amounts credited to
the Executive’s Deferred Compensation Account after December 31, 2004 will be
paid to the Executive (or the Executive’s designated beneficiary if the
Executive dies before payment), subject to applicable withholding taxes on, or
as soon as practicable after, the date the Executive separates from service
with the Company (as defined in Treas. Reg. section 1.409A-1(h)).  The Non-Deductible Amount will be paid at the
earliest date at which the Company reasonably expects that the deduction will
not be limited or eliminated by Code section 162(m).  The Company, in its sole discretion, may
provide an investment facility for all or a portion of such deferred amounts,
but is not required to do so.

4.             Equity-Based Compensation.

(a)          General.  In respect of each Contract Year, the Company
shall recommend to the Stock Plan Subcommittee of the Compensation Committee
that the Executive be awarded under the terms and conditions of the Amended and
Restated Fiscal 2002 Share Incentive Plan (the “Share Incentive Plan”), which
are incorporated herein by reference, or successor plan and subject to the
provisions of Section 6(k) below, equity-based compensation awards in
accordance with the policies and procedures of the Company as in 

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effect
from time to time for its Executive Officers. The terms of such equity-based
compensation awards shall be set forth in separate grant letters approved by
the Stock Plan Subcommittee of the Compensation Committee.  The recommended annual equity-based
compensation awards shall be of an equivalent value to a grant of stock options
with respect to  200,000 shares of the
Company’s Class A Common Stock and determined in accordance with procedures
generally utilized by the Company for its financial reporting at the time of
grant.

(b)           Certain
Conditions.  Executive acknowledges and agrees that any
grant of equity-based compensation otherwise provided for in this Section 4
shall be effective as provided herein only to the extent permitted by the Share
Incentive Plan, and this Agreement shall not obligate the Company to adopt any
successor plan providing for the grant of equity-based compensation.  If authority over the Company’s equity
compensation programs is changed from the Stock Plan Subcommittee to the
Compensation Committee (or other committee), then after such change, references
herein to the Stock Plan Subcommittee shall be to the appropriate committee.

5.                                       Benefits.

(a)                                  Standard
Benefits.  During the Term of
Employment, the Executive shall be entitled to participate in all pension and
retirement savings, fringe benefit and welfare plans, including life insurance,
medical, health and accident, disability, and vacation plans and programs maintained
by the Company from time to time for senior executives at a level commensurate
with his position.  The Executive
acknowledges that participation in such programs may result in the receipt by
him of additional taxable income.

(b)  Perquisite Reimbursement; Financial
Counseling.  During the Term of Employment, the Company
shall reimburse the Executive for the actual expenses incurred by him in
connection with his professional standing, in accordance with the guidelines
set out in the Company’s Senior Executive Compensation Program Perquisite Plan
and upon presentation of proper expense statements or vouchers or such other
supporting information as the Company may reasonably require of the
Executive.  Such reimbursement shall
generally occur within seventy-five (75) days after the end of the calendar
year of presentment, provided that such presentment occurs within ninety (90)
days after the date the related expense were incurred.  Notwithstanding the above, to the extent that
the expenses were incurred in one calendar year and presentment occurs in the
following calendar year, such reimbursement shall occur by the end of the
calendar year in which the presentment occurs. 
In no event shall the gross amount of such reimbursements be greater
than $15,000.00 in respect of any calendar year during the Term of Employment,
nor shall amounts that are not reimbursed in one calendar year up to the
$15,000.00 per year limitation be able to be used in another calendar year or
otherwise be made available to the Executive. 
Additionally, the Company will pay directly to the service provider
following presentment of invoice(s) reasonably acceptable to the Company up to
$5,000.00 per year for reasonable financial counseling services for the
Executive, and in no event shall amounts up to the $5,000.00 per year
limitation that are not paid in one calendar year be able to used in another
calendar year or otherwise be made available to the executive.  The Executive acknowledges that participation
in such programs will result in the receipt by him  of additional taxable income.

(c)  Executive
Auto. The Executive will participate in the Executive Automobile Program of
the Company, and may elect to be provided an automobile having an acquisition
value of up to $75,000.00.  Alternatively,
the Executive may receive an automobile allowance in 

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the gross monthly amount of $1,100.00.  The Executive acknowledges that participation
in this program will result in the receipt by him of additional taxable income.

(d)  Expenses.
The Company agrees to reimburse the Executive for all reasonable and necessary
travel (inclusive of first class air travel), business entertainment and other
business out-of-pocket expenses incurred or expended by him in connection with
the performance of his duties hereunder upon presentation of proper expense
statements or vouchers or such other supporting information as the Company may
reasonably require of the Executive.  The
timing of payment of such reimbursements and presentation by the Executive of
expenses incurred shall be in accordance with the rules described in Section
5(b).

(e)  Spousal
Travel. The Executive may upon prior approval of the Chief Executive Officer
(or the Executive’s direct supervisor if not the Chief Executive Officer) or
his or her designee arrange for his spouse or domestic partner to accompany him
on up to two (2) business related travel itineraries per fiscal year, on a
reasonable basis, at Company expense. 
Any reimbursement for such travel shall require presentation of proper
expense statements or vouchers or such other supporting information as the
Company may reasonably require of the Executive, in accordance with the
timeframe described in Section 5(b).  The
Executive acknowledges that participation in this program will result in the
receipt by him of additional taxable income.

(f)  Executive
Term Life Insurance.  During the Term
of Employment, the Company shall pay premiums on a term life insurance policy
with a face amount of $5,000,000.00.  Such
obligation to pay premiums is subject to standard underwriting conditions.  The Executive acknowledges that this coverage will result in the
receipt by him of additional taxable income.

6.             Termination.

(a)           Permanent Disability.  In the event of the “permanent disability”
(as hereinafter defined) of the
Executive during the Term of Employment, the Company shall have the right, upon
written notice to the Executive, to terminate the Executive’s employment
hereunder, effective upon the giving of such notice (or such later date as
shall be specified in such notice). In the event of such termination, the
Company shall have no further obligations hereunder, except that the Executive
shall be entitled to receive (i) any accrued but unpaid salary and other
amounts to which the Executive otherwise is entitled hereunder prior to the
date of his termination of employment, such salary to be paid in accordance
with Section 3(a) and such other amounts to be paid in accordance with
applicable payment provisions herein; (ii) bonus compensation earned but not paid
under Section 3(b) hereof that relates to any Contract Year ended prior to the
date of his termination of employment, to be paid in accordance with Section
3(b) hereof; (iii) a pro-rata portion of the annual bonus payout that the
Executive would have been entitled to receive had he remained in employment
through the end of the Contract Year during which termination due to permanent
disability occurred, based on the portion of the Contract Year that has elapsed
prior to such termination, and paid in accordance with Section 3(b) hereof;
(iv) reimbursement for financial counseling services specified under Section
5(b) hereof in the amount of $5,000.00 for a period of one (1) year from the date of termination, in
accordance with Section 5(b) hereof; and (v) his Base Salary under Section 3(a)
hereof for a period of one (1) year from the date of termination as a result of
permanent disability (the “Disability Continuation Period”), paid in accordance
with Section 6(l)(i) hereof; provided, however, that the Company
shall only be required to pay that amount of the Executive’s Base Salary which
shall not be covered by short-term disability payments or benefits or long-term

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disability payments or
benefits, if any, to the Executive under any Company plan or arrangement.  In addition, upon termination for permanent
disability, the Executive shall continue to participate, to the extent
permitted by applicable law and regulations and the applicable benefit plan,
program or arrangement, in any and all healthcare, life insurance and
accidental death and dismemberment insurance benefit plans, programs or
arrangements of the Company during the Disability Continuation Period
(disregarding any required delay in payments under Section 6(l)).  Thereafter, the Executive’s rights to
participate in such programs and plans, or to receive similar coverage, if any,
shall be as determined under such programs. 
Because continued participation in any qualified pension and qualified
retirement savings plans of the Company is not permitted during the Disability
Continuation Period, the Company shall provide to the Executive, subject to
Section 6(l), cash payments, to be paid in accordance with Section 6(l)(i),
equal to the sum of (x) the
maximum qualified defined contribution retirement savings plan match for
pre-tax and after-tax contributions allowable by the plan and by applicable
laws and regulations for each year during the Disability Continuation Period
(or other period as expressly provided herein), and
(y) the excess of the benefit that would have been received by the Executive
had he been credited with additional years of age and service equal to the
Disability Continuation Period (or other period as expressly provided herein)
over the actual benefit to which the Executive is entitled, in each case, under
any and all qualified and non-qualified defined benefit pension plans and
qualified defined contribution retirement savings plans in which the Executive
participates as of the date of termination of employment, calculated as of and based
upon the Executive’s date of termination (such sum, the “Pension Replacement Payment”).  Notwithstanding the above, any amounts
payable under this Section 6(a) that are separation pay as described under
Treas. Reg. §1.409A-1(b)(9)(iii)(A) shall be paid no later than December 31 of
the second calendar year following the year in which the Executive’s
termination for permanent disability occurs; any amounts payable under this
Section 6(a) that are not otherwise exempt from Code section 409A are subject to,
and payable in accordance with, Section 6(l) of this Agreement.  Except as otherwise provided in this Section
6(a), the Company will have no further obligations under Sections 3, 4 and 5
hereof or otherwise.  For purposes of
this Section 6(a), “permanent disability” means any disability as defined under
the Company’s applicable disability insurance policy or, if no such policy is
available, any physical or mental disability or incapacity that renders the
Executive incapable of performing the services required of him in accordance
with his obligations under Section 2 hereof for a period of six (6) consecutive
months or for shorter periods aggregating six (6) months during any
twelve-month period.

(b)           Death.  In the event of the death of the Executive
during the Term of Employment, Executive’s employment and this Agreement shall
automatically terminate.  In the event of
such termination the Company shall have no further obligations hereunder,
except to pay the Executive’s beneficiary or legal representative (i) any
accrued but unpaid salary and other amounts to which the Executive otherwise is
entitled hereunder prior to the date of his death, in accordance with Section
3(a) and other applicable payment provisions herein; (ii) bonus compensation
earned but not paid under Section 3(b) hereof that relates to any Contract Year
ended prior to the date of his death, in accordance with Section 3(b) hereof;
(iii) a pro-rata portion of the annual bonus payout the Executive would have
been entitled to receive had he remained in the employ of the Company through
the end of the Contract Year during which termination due to his death
occurred, based on the portion of the Contract Year that has elapsed prior to
such termination, and paid in accordance with Section 3(b) hereof; (iv)
reimbursement for financial counseling services specified under Section 5(b)
hereof in the amount of $5,000.00 per year for a period of one (1) year from
the date of termination, in accordance with Section 5(b) hereof; and (v) for a
period of one (1) year from the date of his death, the Executive’s Base Salary
as established under Section 3(a) hereof as of the date of 

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his death, paid in
accordance with Section 3(a) hereof; provided, however, that,
except as otherwise provided in this Section 6(b), the Company will have no
further obligations under Sections 3, 4 and 5 hereof or otherwise.

(c)           Termination
Without Cause.  The Company shall
have the right, upon ninety (90) days’ prior written notice given to the
Executive, to terminate the Executive’s employment for any reason whatsoever
(excluding for Cause (as defined below)). 
In the event of such termination, the Company shall have no further
obligations hereunder, except that the Executive shall be entitled to (i)
receive any accrued but unpaid salary and other amounts to which the Executive
otherwise is entitled hereunder prior to the date of his termination without
Cause, such salary to be paid in accordance with Section 3(a) and such other
amounts to be paid in accordance with applicable payment provisions herein;
(ii) receive bonus compensation earned but not paid under Section 3(b) hereof
that relates to any Contract Year ended prior to the date of his termination
without Cause, to be paid in accordance with Section 3(b) hereof; (iii) receive
a pro-rata portion of the annual bonus payout that the Executive would have
been entitled to receive had he remained in employment through the end of the
Contract Year during which the termination without Cause occurred, based on the
portion of the Contract Year that has elapsed prior to such termination, and
paid in accordance with Section 3(b) hereof; (iv) receive as damages (A) for a
period ending on a date two (2) years from the date of termination without
Cause, to be paid in accordance with Section 6(l)(i), his Base Salary as
established under and in accordance with Section 3(a) hereof and (B) bonus
compensation equal to fifty percent (50%) of the average of the actual annual
bonuses paid or payable (with respect to completed Contract Years) to the Executive
during the Term of Employment , or, if such termination occurs prior to the
payment of any bonus hereunder, $1,125,000.00, to be paid in accordance with
Section 6(l)(i); (v) receive
reimbursement for financial counseling services specified under Section 5(b)
hereof in the amount of $10,000.00
for a period of two (2) years from the date of termination, in accordance with
Section 5(b) hereof; and (vi) participate for a period ending on a date two (2)
years from the date of termination without Cause (the “Without Cause
Continuation Period”), to the extent permitted by applicable law and
regulations and the applicable benefit plan, program or arrangement, in any and
all healthcare, life insurance and accidental death and dismemberment insurance
benefit plans, programs or arrangements, on terms identical to those applicable
to full-term senior officers of the Company. 
Because continued participation in any qualified pension and qualified
retirement savings plans of the Company is not permitted during the Without
Cause Continuation Period, the Company shall provide to the Executive, subject
to Section 6(l), cash payments, to be paid in accordance with Section 6(l)(i),
equal to the Pension
Replacement Payment
(as defined in Section 6(a)) with respect to the Without Cause Continuation
Period.  Notwithstanding the above, any
amounts payable under this Section 6(c) that are separation pay as described
under Treas. Reg. §1.409A-1(b)(9)(iii)(A) shall be paid no later than December
31 of the second calendar year following the year in which the Executive’s
termination pursuant to this Section 6(c) occurs; any amounts payable under
this Section 6(c) that are not otherwise exempt from Code section 409A are
subject to, and payable in accordance with, Section 6(l) of this Agreement.
Except as otherwise provided in this Section 6(c), the Company will have no
further obligations under Sections 3, 4 and 5 hereof or otherwise.  In the event of termination pursuant to this
Section 6(c), the Executive shall not be required to mitigate his damages
hereunder.

(d)           Cause.  The Company shall have the right, upon notice to the Executive, to terminate the Executive’s employment under this Agreement for “Cause” (as defined below), effective upon the Executive’s receipt of such notice (or such later date as shall be specified in such notice), and the Company shall have no further obligations hereunder, except to pay the Executive his accrued but unpaid salary, in accordance with Section 3(a) hereof, and provide 

 7
 

the Executive with any benefit under the employee benefit programs and plans of the Company as determined under such programs and plans upon and as of such a termination for Cause.  Except as otherwise provided in this Section 6(d), the Company will have no further obligations under Sections 3, 4 and 5 hereof or otherwise.

For
purposes of this Agreement, “Cause” means:

(i)             a
material breach of, or the willful failure or refusal by the Executive to
perform and discharge duties or obligations he has agreed to perform or assume
under this Agreement (other than by reason of disability or death) that, if
capable of correction, is not corrected within ten (10) business days following
notice thereof to the Executive by the Company, such notice to state with
specificity the nature of the breach, failure or refusal;

(ii)            willful
misconduct by the Executive, unrelated to the Company or any of its
subsidiaries or affiliates, that could reasonably be anticipated to have a
material adverse effect on the Company or any of its subsidiaries or affiliates
(the determination of Cause to be made by the Chief Executive Officer in his or
her reasonable judgment or the Company’s Board of Directors in its reasonable
judgment);

(iii)           the
Executive’s gross negligence, whether related or unrelated to the business of
the Company or any of its subsidiaries or affiliates which could reasonably be
anticipated to have a material adverse effect on the Company or any of its
subsidiaries or affiliates that, if capable of correction, is not corrected
within ten (10) business days following notice thereof to the Executive by the
Company, such notice to state with specificity the nature of the conduct
complained of (the determination of Cause to be made by the Chief Executive
Officer in his or her reasonable judgment or the Company’s Board of Directors
in its reasonable judgment);

(iv)           the
Executive’s failure to follow a lawful directive of the Chief Executive Officer
(or the Executive’s direct supervisor if not the Chief Executive
Officer) or the Board of
Directors of the Company that is within the scope of the Executive’s duties for
a period of ten (10) business days after notice from Chief Executive Officer (or
the Executive’s direct supervisor if not the Chief Executive Officer) or the Board of Directors of the Company specifying
the performance required;

(v)            any
violation by the Executive of a policy contained in the Code of Conduct of the
Company (the determination of Cause to be made by the Chief Executive Officer
in his or her reasonable judgment or the Company’s Board of Directors in its
reasonable judgment);

(vi)           drug
or alcohol abuse by the Executive that materially affects the Executive’s
performance of his duties under this Agreement; or

(vii)          conviction
of, or the entry of a plea of guilty or nolo contendere by the Executive for,
any felony. 

(e)           Termination by Executive.  The Executive shall have the right,
exercisable at any time during the Term of Employment, to terminate his
employment for any reason whatsoever, upon ninety (90) days’ prior written
notice to the Company.  Upon such
termination, the Company shall have no further obligations hereunder other than
to (i) pay the Executive his accrued but unpaid salary, in accordance with
Section 3(a) hereof; (ii) provide

 8
 

bonus compensation, if
any, earned but not paid under Section 3(b) hereof that relates to any Contract
Year ended prior to the date of such a termination by the Executive, in
accordance with Section 3(b) hereof; (iii) reimbursement for financial
counseling services specified under Section 5(b) hereof in the amount of
$5,000.00 per year for a period of two (2) years following the date of such a termination by Executive, (the
“Termination by Executive  Continuation
Period”); and (iv) his Base Salary under Section 3(a) hereof for the Termination
by Executive Continuation Period, in accordance with Section 3(a) hereof.  In addition, the Executive will continue to
participate, to the extent permitted by applicable law and regulations and the
applicable benefit plan, program or arrangement, in any and all healthcare,
life insurance and accidental death and dismemberment insurance benefit plans,
programs or arrangements, on terms identical to those applicable to full-term
senior officers of the Company during the Termination by Executive Continuation
Period. Because continued participation
in any qualified pension and qualified retirement savings plans of the Company
is not permitted during the Termination by Executive Continuation Period, the Company shall provide to the Executive,
subject to Section 6(l), cash payments, to be paid in accordance with Section
6(l)(i), equal to the Pension
Replacement Payment
(as defined in Section 6(a)) with respect to the Termination by
Executive Continuation Period.  Notwithstanding the above, any amounts
payable under this Section 6(c) that are separation pay as described under
Treas. Reg. §1.409A-1(b)(9)(iii)(A) shall be paid no later than December 31 of
the second calendar year following the year in which the Executive’s
termination pursuant to this Section 6(c) occurs; any amounts payable under
this Section 6(c) that are not otherwise exempt from Code section 409A are
subject to, and payable in accordance with, Section 6(l) of this Agreement.
Except as otherwise provided in this Section 6(c), the Company will have no
further obligations under Sections 3, 4 and 5 hereof or otherwise.  In the event of termination pursuant to this
Section 6(c), the Executive shall not be required to mitigate his damages
hereunder.

(f)            Termination by Executive for
Material Breach.  The Executive shall
have the right, exercisable by notice to the Company, to terminate his
employment effective ninety (90) days after the giving of such notice, if, at
any time during the Term of Employment, the Company shall be in material breach
of its obligations hereunder; provided, however, that such notice
must be provided to the Company within thirty (30) days of the date on which
the Executive obtains knowledge or reasonably should obtain knowledge of such
material breach; and provided  further, that such termination will
not become effective if within thirty (30) days after receiving the notice the
Company shall have cured all such material breaches of its obligations
hereunder.  For purposes of this Section
6(f), a material breach shall only be, (i) a material reduction in the
Executive’s authority, functions, duties or responsibilities provided in
Section 2 hereof, or (ii) the
Company’s failure to pay any award that the Executive is entitled to receive
pursuant to the terms of this Agreement. Such termination shall be
deemed to be a termination without Cause and shall be controlled by the
provisions of Section 6(c) hereof. Any
amounts payable under this Section 6(f) that are not otherwise exempt from Code
section 409A are subject to, and payable in accordance with, Section 6(l) of
this Agreement. Except as otherwise provided in this Section 6(f), the Company
will have no further obligations under Sections 3, 4 and 5 hereof or otherwise.

(g)           Change of Control.

(i)            Definitions.  For purposes of this Agreement,

(A)         a “Change
of Control” shall be deemed to have occurred upon any of the following
events:

 9
 

(1)           a change in control of a nature that
would be required to be reported in response to Item 6(e) of Schedule 14A of
Regulation 14(A) promulgated under the Securities Exchange Act of 1934, as
amended; or

(2)           during any period of two (2)
consecutive years, the individuals who at the beginning of such period
constitute the Company’s Board of Directors or any individuals who would be “Continuing
Directors” (as defined below) cease for any reason to constitute a majority
thereof; or

(3)           the Company’s Class A Common Stock
shall cease to be publicly traded; or

(4)           the Company’s Board of Directors
shall approve a sale of all or substantially all of the assets of the Company,
and such transaction shall have been consummated; or

(5)           the Company’s Board of Directors
shall approve any merger, exchange, consolidation, or like business combination
or reorganization of the Company, the consummation of which would result in the
occurrence of any event described in Section 6(g)(i)(A)(2) or (3) above, and
such transaction shall have been consummated.

Notwithstanding
the foregoing, (X) changes in the relative beneficial ownership among members
of the Lauder family and family-controlled entities shall not, by itself,
constitute a Change of Control of the Company, (Y) any spin-off of a division
or subsidiary of the Company to its stockholders  shall not constitute a Change of Control of
the Company.

(B)                                “Continuing Directors” shall mean (1) the
directors in office on July 1, 2007 and (2) any successor to such directors and
any additional director who after July 1, 2007 was nominated or selected by a
majority of the Continuing Directors in office at the time of his or her
nomination or selection.

(C)                                “Good Reason” means the occurrence of any
of the following, without the express written consent of the Executive, within
two (2) years after the occurrence of a Change in Control:

(1)           (a) the assignment to the Executive
of any duties inconsistent in any material adverse respect with the Executive’s
position, authority or responsibilities as contemplated by Section 2 hereof, or
(b) any other material adverse change in such position, including title,
authority or responsibilities;

(2)           any failure by the Company to comply
with any provisions of Sections 3, 4 or 5 hereof, other than an insubstantial
or inadvertent failure remedied by the Company promptly after receipt of notice
thereof given by the Executive, provided that the Executive provides such
notice within ninety (90) days after the initial date of such failure by the
Company and provided the Company has been provided at least thirty (30) days
during which it may remedy such failure;

(3)           the Company’s requiring the Executive
to be based at any office or location more than fifty (50) miles from that
location at which he performed his 

 10
 

services specified under the provisions of Section 2
immediately prior to the Change in Control, except for travel reasonably
required in the performance of the Executive’s responsibilities; or

(4)           any failure by the Company to obtain
the assumption and agreement to perform this Agreement by a successor as
contemplated by Section 14, unless such assumption occurs by operation of law.

(ii)           Termination for Good Reason.  Within two (2) years after the occurrence of
a Change of Control, the Executive may terminate his employment for Good
Reason.  Such termination shall be deemed
to be a termination without Cause and shall be controlled by the provisions of
Section 6(c) and Section 6(l) hereof, including the required delay in payment
for the six-month period following the date of termination for any amounts
determined to be subject to Code section 409A, as described in Section 6(l).  Except as otherwise provided in this Section
6(g)(ii), the Company will have no further obligations under Sections 3, 4 and
5 hereof or otherwise.

(h)  Certain Limitations.

(i)            Notwithstanding anything to the
contrary contained herein, in the event that any amount or benefit paid
or distributed to the Executive pursuant to this Agreement, taken together with
any amounts or benefits otherwise paid or distributed to the Executive by the
Company or any affiliated company (collectively, the “Covered Payments”), are
or become subject to the tax (the “Excise Tax”) imposed under Section 4999 of
the Code, or any similar tax that may hereafter be imposed, the Covered Payments shall be reduced (but
not below zero) until no portion of such payments would be subject to Excise
Tax.

(ii)           For purposes of determining whether
any of the Covered Payments will be subject to the Excise Tax and the amount of
such Excise Tax,

(A)          such Covered Payments will be treated
as “parachute payments” to the extent they exceed the “2.99 base amount
threshold” within the meaning of Section 280G of the Code, and all “parachute
payments” in excess of the “base amount” (as defined under Section 280G(b)(3)
of the Code) shall be treated as subject to the Excise Tax, unless, and except
to the extent that, in the good faith judgment of the Company’s independent
certified public accountants appointed prior to the date of the change in
ownership or control or tax counsel selected by such accountants (the “Accountants”),
the Company has a reasonable basis to conclude that such Covered Payments (in
whole or in part) either do not constitute “parachute payments” or are
otherwise not subject to such Excise Tax, and

(B)          the value of any non-cash benefits or
any deferred payment or benefit shall be determined by the Accountants in
accordance with the principles of Section 280G of the Code.

(i)    Non-Renewal.       In the event the Company does not offer the Executive renewal
of the Term of Employment on the basis of terms no less favorable, in the
aggregate, than those pending at the time of the conclusion of the Term of
Employment and, as a
result, the Company terminates the Executive’s employment with the Company (“Non-Renewal”),
such termination shall be deemed to be a termination without Cause and shall be
controlled by the provisions of Section 6(c) and Section 6(l) hereof, including
the required delay in payment for 

 11
 

the six-month period following the date of termination
for any amounts determined to be subject to Code section 409A, as described in
Section 6(l).  Except as otherwise
provided in this Section 6(i), the Company will have no further obligations
under Sections 3, 4 and 5 hereof or otherwise. 
This provision shall not apply if at the time for renewal any of (x) the
Board of Directors, (y) the Compensation Committee and/or the Stock Plan
Subcommittee of the Board of Directors or (z) the stockholders of the Company
have changed the Company’s policy regarding the use of written employment
agreements for executives, the form of equity-based compensation, or the mix of
cash and non-cash compensation.

(j)          Continued
Employment Beyond the Non-Renewal or Expiration of the Term of Employment.  Unless the parties otherwise agree in
writing, continuation of Executive’s employment with the Company beyond the non-renewal
or expiration of the Term of Employment shall be deemed an employment-at-will
and shall not be deemed to extend any of the provisions of this Agreement, and
Executive’s employment may thereafter be terminated at will by either Executive
or the Company.

(k)         Effect of
Termination.  In addition to the
foregoing, in the event that this Agreement shall be terminated pursuant to the
provisions of subparagraphs 6(a), 6(b), 6(c),  
6(e), 6(f), 6(g) or 6(i) above, and the Executive is not considered to be retirement eligible under the
terms and conditions of the Company’s qualified defined benefit pension plan,
if any, notwithstanding anything to the contrary contained in the
Company’s Share Incentive Plan or other similar equity plan, all stock options granted
to the Executive during the Term of Employment shall become immediately exercisable
and shall be exercisable until the earlier to occur of (A) the end of the stock
option term as set forth in the applicable option agreement(s); or (B) the
first anniversary of the date that Base Salary continuation payments end, after
which all such option awards shall expire and be of no further force or effect.
 The vesting and exercisability provided
for in the previous sentence shall be subject to all provisions relating to
post-employment exercises set forth in the applicable Share Incentive Plan and
option agreement(s).  Subject to the
preceding sentences,  upon the
termination of the Executive’s employment hereunder for any reason, the Company
shall have no further obligations hereunder, except as otherwise provided
herein.  The Executive, however, shall
continue to have the obligations provided for in Sections 7 and 8 hereof.
Furthermore, upon any such termination, the Executive shall be deemed to have
resigned immediately from all offices and directorships held by him in the
Company or any of its subsidiaries.

(l)          Section
409A of the Code.  It is the
intention of the parties to this Agreement that no payment or entitlement
pursuant to this Agreement will give rise to any adverse tax consequences to the
Executive under Section 409A of the Code and Department of Treasury regulations
and other interpretive guidance issued thereunder, including that issued after
the date hereof (collectively, “Section 409A”). 
The Agreement shall be interpreted to that end and, consistent with that
objective and notwithstanding any provision herein to the contrary, the Company
may unilaterally take any action it deems necessary or desirable to amend any
provision herein to avoid the application of or excise tax under Section
409A.  Further, no effect shall be given
to any provision herein in a manner that reasonably could be expected to give
rise to adverse tax consequences under that provision.  The Company shall from time to time compile a
list of “specified employees” as defined in, and pursuant to, Treas. Reg. Section 1.409A-1(i).  Notwithstanding any other provision herein,
if the Executive is a specified employee on the date of termination, no payment
of compensation under this Agreement shall be made to the Executive during the
period lasting six (6) months from the date of termination unless the Company
determines that there is no reasonable basis for believing that making such
payment would cause the Executive to suffer any adverse tax consequences
pursuant to 

 12
 

Section
409A of the Code.  If any payment to the
Executive is delayed pursuant to the foregoing sentence, such payment instead
shall be made on the first business day following the expiration of the
six-month period referred to in the prior sentence, unless specified otherwise
in Section 6(l)(i) hereof. Although the Company shall consult with Executive in
good faith regarding implementation of this Section 6(l), neither the Company
nor its employees or representatives shall have liability to the Executive with
respect to any additional taxes that the Executive may be subject to in the
event that any amounts under this Agreement are determined to violate Code
section 409A.

(i)            Notwithstanding the
above, amounts described as being subject to payment in accordance with the
provisions of this Section 6(l)(i) shall be subject to a delay in payment for a
six-month period following the date of termination and shall be paid as
follows:  For any Base Salary under
Section 6(a)(v) or Section 6(c)(iv)(A) to be continued beyond the date of
termination and for any Pension Replacement Payment, all payments that would have been
made during the six-month period immediately following the date of termination
shall be made in a single cash payment on the first business day following the
expiration of such six-month period, and as of the first business day following
the expiration of such six-month period all such payments shall resume in
accordance with the regular payroll practices of the Company until the end of
the specified period; any bonus payments under Section 6(c)(iv)(B) shall be
paid in a single lump sum payment on the first business day following the
expiration of such six-month period.

(m)          Release of Claims.  As a condition precedent to the receipt of
payments and benefits pursuant to this Section, the Executive, or, in the case
of his death or Disability that prevents the Executive from performing his
obligation under this Section 6(m), his personal representative, and his
beneficiary, if applicable, will execute an effective general release of claims
against the Company and its subsidiaries and affiliates and their respective
directors, officers, employees, attorneys and agents; provided, however,
that such effective release will not affect any right that the Executive, or in
the event of his death, his personal representative or beneficiary, otherwise
has to any payment or benefit provided for in this Agreement or to any vested
benefits the Executive may have in any employee benefit plan of Company or any
of its subsidiaries or affiliates, or any right the Executive has under any
other agreement between the Executive and the Company or any of its
subsidiaries or affiliates that expressly states that the right survives the
termination of the Executive’s employment.

7.             Confidentiality;
Ownership.

(a)           The Executive agrees that he shall
forever keep secret and retain in strictest confidence and not divulge,
disclose, discuss, copy or otherwise use or suffer to be used in any manner,
except in connection with the Business of the Company, its subsidiaries or
affiliates and any other business or proposed business of the Company or any of
its subsidiaries or affiliates, any “Protected Information” in any “Unauthorized”
manner or for any “Unauthorized” purpose (as such terms are hereinafter
defined).

(i)            “Protected Information” means trade
secrets, confidential or proprietary information and all other knowledge,
know-how, information, documents or materials owned, developed or possessed by
the Company or any of its subsidiaries or affiliates, whether in tangible or
intangible form, pertaining to the Business or any other business or proposed
business of the Company or any of its subsidiaries or affiliates, including,
but not limited to, research and development, operations, systems, data bases,
computer programs and software, designs, models, operating procedures,
knowledge of the organization, products (including 

 13
 

prices, costs, sales or
content), processes, formulas, techniques, machinery, contracts, financial
information or measures, business methods, business plans, details of
consultant contracts, new personnel hiring plans, business acquisition plans,
customer lists, business relationships and other information owned, developed
or possessed by the Company or its subsidiaries or affiliates; provided
that Protected Information shall not include information that becomes generally
known to the public or the trade without violation of this Section 7.

(ii)           “Unauthorized” means: (A) in
contravention of the policies or procedures of the Company or any of its
subsidiaries or affiliates; (B) otherwise inconsistent with the measures taken
by the Company or any of its subsidiaries or affiliates to protect their
interests in any Protected Information; (C) in contravention of any lawful
instruction or directive, either written or oral, of an employee of the Company
or any of its subsidiaries or affiliates empowered to issue such instruction or
directive; or (D) in contravention of any duty existing under law or contract.
Notwithstanding anything to the contrary contained in this Section 7, the
Executive may disclose any Protected Information to the extent required by
court order or decree or by the rules and regulations of a governmental agency
or as otherwise required by law or to his legal counsel and, in connection with
a determination under Section 6(h), to accounting experts; provided that
the Executive shall provide the Company with prompt notice of such required
disclosure in advance thereof so that the Company may seek an appropriate
protective order in respect of such required disclosure.

(b)           The Executive acknowledges that all
developments, including, without limitation, inventions (patentable or
otherwise), discoveries, formulas, improvements, patents, trade secrets,
designs, reports, computer software, flow charts and diagrams, procedures,
data, documentation, ideas and writings and applications thereof relating to
the Business or any business or planned business of the Company or any of its
subsidiaries or affiliates that, alone or jointly with others, the Executive
may conceive, create, make, develop, reduce to practice or acquire during the Executive’s
employment with the Company or any of its subsidiaries or affiliates
(collectively, the “Developments”) are works made for hire and shall remain the
sole and exclusive property of the Company. 
The Executive hereby assigns to the Company, in consideration of the
payments set forth in Section 3(a) hereof, all of his right, title and interest
in and to all such Developments. The Executive shall promptly and fully
disclose all future material Developments to the Board of Directors of the
Company and, at any time upon request and at the expense of the Company, shall
execute, acknowledge and deliver to the Company all instruments that the
Company shall prepare, give evidence and take all other actions that are
necessary or desirable in the reasonable opinion of the Company to enable the
Company to file and prosecute applications for and to acquire, maintain and
enforce all letters patent and trademark registrations or copyrights covering
the Developments in all countries in which the same are deemed necessary by the
Company.  All memoranda, notes, lists,
drawings, records, files, computer tapes, programs, software, source and
programming narratives and other documentation (and all copies thereof) made or
compiled by the Executive or made available to the Executive concerning the
Developments or otherwise concerning the Business or planned business of the
Company or any of its subsidiaries or affiliates shall be the property of the
Company or such subsidiaries or affiliates and shall be delivered to the
Company or such subsidiaries or affiliates promptly upon the expiration or
termination of the Term of Employment.

(c)           During the Term of Employment, the
Company, its subsidiaries and affiliates shall have the exclusive right to use the
Executive’s name and image throughout the world in its advertising and
promotional materials in connection with the advertising and promotion of the
Company, its subsidiaries and affiliates, and their products.  After the expiration of the Term of
Employment, the Company, it subsidiaries and affiliates shall have the 

 14
 

non-exclusive right in
perpetuity to use the Executive’s name and image throughout the world solely in
connection with promotional materials related to the history of the Company, it
subsidiaries and affiliates, and their products.  The consideration for such rights is the
payments set forth in Section 3(a) hereof. 
The rights conveyed hereby may be assigned by the Company, its
subsidiaries or affiliates to a successor in the interest of the Company or the
relevant subsidiary or affiliate or their businesses or product lines.

(d)           The provisions of this Section 7
shall, without any limitation as to time, survive the expiration or termination
of the Executive’s employment hereunder, irrespective of the reason for any
termination.

8.             Covenant Not to Compete.  The Executive agrees that during the Executive’s
employment with the Company or any of its subsidiaries or affiliates and for a
period of two (2) years commencing upon the expiration or termination of the
Executive’s employment for any reason whatsoever (the “Non-Compete Period”),
the Executive shall not, directly or indirectly, without the prior written
consent of the Company:

(a)           solicit, entice, persuade or induce
any employee, consultant, agent or independent contractor of the Company or of
any of its subsidiaries or affiliates to terminate his, her or its employment
with the Company or such subsidiary or affiliate, to become employed by any
person, firm or corporation other than the Company or such subsidiary or
affiliate or approach any such employee, consultant, agent or independent
contractor for any of the foregoing purposes, or authorize or assist in the
taking of any such actions by any third party (for purposes of this Section 8
(a), the terms “employee,” “consultant,” “agent” and “independent contractor”
shall include any persons with such status at any time during the six (6)
months preceding any solicitation in question); or

(b)           directly or indirectly engage,
participate, or make any financial investment in, or become employed by or
render consulting, advisory or other services to or for any person, firm,
corporation or other business enterprise, wherever located, which is engaged,
directly or indirectly, in competition with the Business or any business of the
Company or any of its subsidiaries or affiliates as conducted or any business
proposed to be conducted at the time of the expiration or termination of the
Executive’s employment with the Company and its subsidiaries and affiliates; provided,
however, that nothing in this Section 8(b) shall be construed to
preclude the Executive from making any investments in the securities of any
business enterprise whether or not engaged in competition with the Company or
any of its subsidiaries or affiliates, to the extent that such securities are
actively traded on a national securities exchange or in the over-the-counter
market in the United States or on any foreign securities exchange and
represent, at the time of acquisition, not more than 3% of the aggregate voting
power of such business enterprise.

To
ensure that the Company is able to enforce these provisions in Sections 8(a)
and (b) above, the Executive and the Company further agree that if such
noncompetition and nonsolicitation requirements should be violated during this
additional two-year period after the Executive’s termination of employment, the
remedy (determined at the Company’s option) shall be either equitable relief
(in the form of an injunction to stop the violation), or liquidated damages payable by the Executive to the Company in an
amount equal to (a) (i) (A) twenty-four (24) minus (B) the number of full
months between the date of Executive’s termination and the date of breach (“Months
Complied”) divided by (ii) 12, times (b) one  year’s
Base Salary in effect at the time of termination.  In other words:

 15
 

 

	
  

  	
  Twenty-four (24) – Months Complied

  	
   

  	
         x
        One Year’s Base Salary

  
	
  12

  

 

If
equitable relief is elected by the Company as an alternative to liquidated
damages, any equitable relief shall not include any forfeiture or cash refund
of monies or benefits.  If liquidated damages is elected by the Company,
the Company may elect not to pay amounts that would otherwise be payable but
for the breach; provided that, the Executive would remain liable to the Company
to the extent that the liquidated damages exceeded the amounts not paid by the
Company. The foregoing shall have no impact on the operation of the provisions
of any other compensation program of the Company or its subsidiaries, including
without limitation the Amended and Restated Fiscal 2002 Share Incentive Plan.

9.             Specific Performance.  The Executive acknowledges that the services
to be rendered by the Executive are of a special, unique and extraordinary
character and, in connection with such services, the Executive will have access
to confidential information vital to the Company’s Business and the other
current or planned businesses of it and its subsidiaries and affiliates.  By reason of this, the Executive consents and
agrees that if the Executive violates any of the provisions of Sections 7 or 8
hereof, the Company and its subsidiaries and affiliates would sustain
irreparable injury and that monetary damages would not provide adequate remedy
to the Company and that the Company shall be entitled to have Section 7 or 8
hereof specifically enforced by any court having equity jurisdiction.  Nothing contained herein shall be construed
as prohibiting the Company or any of its subsidiaries or affiliates from
pursuing any other remedies available to it or them for such breach or
threatened breach, including the recovery of damages from the Executive.  This provision shall, without any limitation
as to time, survive the expiration or termination of the Executive’s employment
hereunder, irrespective of the reason for any termination.

10.           Deductions and Withholding.  The Executive agrees that the Company or its
subsidiaries or affiliates, as applicable, shall withhold from any and all
compensation paid to and required to be paid to the Executive pursuant to this
Agreement, all Federal, state, local and/or other taxes which the Company
determines are required to be withheld in accordance with applicable statutes
or regulations from time to time in effect and all amounts required to be
deducted in respect of the Executive’s coverage under applicable employee
benefit plans.  For purposes of this
Agreement and calculations hereunder, all such deductions and withholdings
shall be deemed to have been paid to and received by the Executive.

11.           Entire Agreement.  Except for the Amended and Restated Fiscal
2002 Share Incentive Plan, the Executive’s outstanding stock option and other equity-compensation
agreements, the Executive Annual Incentive Plan, the Executive Perquisites Program,
the Executive Automobile Program, the term life insurance arrangement between the Company and the
Executive, the Company’s qualified and non-qualified defined benefit
pension plans, the Company’s qualified defined contribution retirement savings
plan and applicable successor plans or agreements, this Agreement embodies the
entire agreement of the parties with respect to the Executive’s employment,
compensation, perquisites and related items and supersedes any other prior oral
or written agreements, arrangements or understandings between the Executive and
the Company or any of its subsidiaries or affiliates, and any such prior
agreements, arrangements or understandings are hereby terminated and of no
further effect.  This Agreement may not
be changed or terminated orally but only by an agreement in writing signed by
the parties hereto.

 16
 

12.           Waiver.  The waiver by the Company of a breach of any
provision of this Agreement by the Executive shall not operate or be construed
as a waiver of any subsequent breach by him. The waiver by the Executive of a
breach of any provision of this Agreement by the Company shall not operate or
be construed as a waiver of any subsequent breach by the Company.

13.           Governing Law;
Jurisdiction.

(a)           This Agreement shall be subject to,
and governed by, the laws of the State of New York applicable to contracts made
and to be performed therein, without regard to conflict of laws principles.

(b)           Any action to enforce any of the
provisions of this Agreement shall be brought in a court of the State of New
York located in the Borough of Manhattan of the City of New York or in a
Federal court located within the Southern District of New York.  The parties consent to the jurisdiction of
such courts and to the service of process in any manner provided by New York
law.  Each party irrevocably waives any
objection which it may now or hereafter have to the laying of the venue of any
such suit, action or proceeding brought in such court and any claim that such
suit, action or proceeding brought in such court has been brought in an
inconvenient forum and agrees that service of process in accordance with the
foregoing sentences shall be deemed in every respect effective and valid
personal service of process upon such party.

14.           Assignability.  The obligations of the Executive may not be
delegated and, except with respect to the designation of beneficiaries in
connection with any of the benefits payable to the Executive hereunder, the
Executive may not, without the Company’s written consent thereto, assign,
transfer, convey, pledge, encumber, hypothecate or otherwise dispose of this
Agreement or any interest herein.  Any
such attempted delegation or disposition shall be null and void and without
effect.  The Company and the Executive
agree that this Agreement and all of the Company’s rights and obligations
hereunder may be assigned or transferred by the Company to and shall be assumed
by and be binding upon any successor to the Company.  Unless assumption occurs by operation of law,
the Company shall require any successor by an agreement in form and substance
satisfactory to the Executive, expressly to assume and agree to perform this
Agreement in the same manner and to the same extent as the Company would be
required to perform if no such succession had taken place.  The term “successor” means, with respect to
the Company or any of its subsidiaries, any corporation or other business
entity which, by merger, consolidation, purchase of the assets or otherwise
acquires all or a majority of the operating assets or business of the Company.

15.           Severability.  If any provision of this Agreement or any
part thereof, including, without limitation, Sections 7 and 8 hereof, as
applied to either party or to any circumstances shall be adjudged by a court of
competent jurisdiction to be void or unenforceable, the same shall in no way
affect any other provision of this Agreement or remaining part thereof, or the
validity or enforceability of this Agreement, which shall be given full effect
without regard to the invalid or unenforceable part thereof.

If any court
construes any of the provisions of Section 7 or 8 hereof, or any part thereof,
to be unreasonable because of the duration of such provision or the geographic
scope thereof, such court may reduce the duration or restrict or redefine the
geographic scope of such provision and enforce such provision as so reduced,
restricted or redefined.

 17
 

16.           Notices.  All notices to the Company or the Executive
permitted or required hereunder shall be in writing and shall be delivered
personally, by telecopier or by courier service providing for next-day or
two-day delivery or sent by registered or certified mail, return receipt
requested, to the following addresses:

	
   

  	
   

  	
  The Company:

  
	
   

  	
   

  	
   

  
	
   

  	
   

  	
  The Estée Lauder
  Companies Inc.

  
	
   

  	
   

  	
  767 Fifth Avenue

  
	
   

  	
   

  	
  New York, New
  York 10153

  
	
   

  	
   

  	
  Attn:

  	
  General Counsel

  
	
   

  	
   

  	
  Tel:

  	
  (212) 572-3980

  
	
   

  	
   

  	
  Fax:

  	
  (212) 572-3989

  
	
   

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
  The Executive:

  
	
   

  	
   

  	
   

  
	
   

  	
   

  	
  Daniel J.
  Brestle

  
	
   

  	
   

  	
  c/o The Estée
  Lauder Companies Inc.

  
	
   

  	
   

  	
  767 Fifth Avenue

  
	
   

  	
   

  	
  New York, New
  York 10153

  
	
   

  	
   

  	
  Tel:

  	
  (212) 572-3802

  
	
   

  	
   

  	
  Fax:

  	
  (212) 572-6808

  
					

Either party may change the address to which notices
shall be sent by sending written notice of such change of address to the other
party.  Any such notice shall be deemed
given, if delivered personally, upon receipt; if telecopied, when telecopied;
if sent by courier service providing for next-day or two-day delivery, the next
business day or two business days, as applicable, following deposit with such
courier service; and if sent by certified or registered mail, three days after
deposit (postage prepaid) with the U.S. mail service.

17.           No Conflicts.  The Executive hereby represents and warrants
to the Company that his execution, delivery and performance of this Agreement
and any other agreement to be delivered pursuant to this Agreement will not (i)
require the consent, approval or action of any other person or (ii) violate,
conflict with or result in the breach of any of the terms of, or constitute (or
with notice or lapse of time or both, constitute) a default under, any
agreement, arrangement or understanding with respect to the Executive’s
employment to which the Executive is a party or by which the Executive is bound
or subject.  The Executive hereby agrees
to indemnify and hold harmless the Company and its directors, officers,
employees, agents, representatives and affiliates (and such affiliates’
directors, officers, employees, agents and representatives) from and against
any and all losses, liabilities or claims (including interest, penalties and
reasonable attorneys’ fees, disbursements and related charges) based upon or
arising out of the Executive’s breach of any of the foregoing representations and
warranties.

18.           Legal Fees.  Following a Change of Control, the Company
shall reimburse the Executive up to $20,000.00, in the aggregate, for all legal
fees and related expenses (including the costs of experts, evidence and
counsel) reasonably and in good faith incurred by the Executive in an action (i)
by the Executive to obtain or enforce any right or 

 18
 

benefit to which the
Executive is entitled under this Agreement or (ii) by the Company to enforce a
post-termination covenant referred to in Section 7 or 8 against the Executive,
in each case, provided that the Executive substantially prevails in such
action.  Such amount shall be reimbursed to the
Executive by the end of the calendar year in which the Executive substantially
prevails in such action, based on the date of any settlement, judgment, or
other official document evidencing same.

19.           Cooperation.  During the Term of Employment and thereafter,
Executive shall provide reasonable cooperation in connection with any action or
proceeding (or any appeal therefrom) that relates to events occurring during
Executive’s employment with the Company.

20.           Paragraph Headings.  The paragraph headings contained in this
Agreement are for reference purposes only and shall not affect in any way the
meaning or interpreta­tion of this Agreement.

21.           Counterparts.  This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original, but all of which
taken together shall constitute one and the same instrument.

IN
WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the
date first written above.

	
  

  	
  THE ESTÉE LAUDER COMPANIES INC.

  
	
   

  	
   

  
	
   

  	
   

  
	
   

  	
  By:

  	
  /s/ Amy
  DiGeso

  	
   

  
	
   

  	
  Name:

  	
   Amy DiGeso

  
	
   

  	
  Title:

  	
   Executive Vice President, Global 

  
	
   

  	
   

  	
  Human Resources

  
	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
   

  	
   

  	
  /s/ Daniel J.
  Brestle

  	
   

  
	
   

  	
  Daniel J. Brestle

  
							

 

 19ex101.htm

    SECURITIES
      PURCHASE AGREEMENT

     

    SECURITIES
      PURCHASE AGREEMENT (the "Agreement"), dated as of
      September 11, 2007, by and among SinoFresh HealthCare, Inc., a Florida
      corporation (the "Company") and the investors listed on
      the Schedule of Buyers attached hereto as Schedule A (individually, a
      "Buyer" and collectively, the
      "Buyers").

     

    WHEREAS:

     

    A.  The
      Company and each Buyer is executing and delivering this Agreement in reliance
      upon the exemption from securities registration afforded by Section 3(a)(9)
      of
      the Securities Act of 1933, as amended (the "1933 Act"), as
      promulgated by the United States Securities and Exchange Commission (the
      "SEC") under the 1933 Act.

     

    B.  The
      Buyers have purchased those certain Convertible Debentures issued by the Company
      and listed on Schedule B attached hereto and made a part hereof (the
“Debentures”) in accordance with the terms and conditions of
      that certain Escrow Agreement, dated as of August 24, 2007, as amended, by
      and
      among the Buyers (as executed by Razek Azizi representing the Buyers) and the
      original holders of the Debentures, pursuant to which Buyers have assumed all
      rights, liabilities and obligations under the Debentures, including, without
      limitation, all rights to all security interests and other ancillary documents
      securing the obligations underlying the Debentures (collectively, the
“Ancillary Documents”), which such Debentures matured on
      December 6, 2006.

     

    C.  Notwithstanding
      that the Debentures are currently in default, Company and Buyers have agreed
      to
      convert the Debentures into shares of the Company’s no par value common stock
      (the “Common Stock”) at a rate of $0.20 per share, such shares
      (the “Conversion Shares”) to be issued in such amounts and to
      such parties as the Buyers shall direct.

     

    D.  Upon
      conversion of the Debentures into the Conversion Shares, Buyers shall relinquish
      all rights, liabilities and obligations they have pursuant to the Debentures
      and
      the Ancillary Documents.

     

    E.  Each
      Buyer wishes to purchase, and the Company wishes to sell, upon the terms and
      conditions stated in this Agreement, that aggregate amount of Conversion Shares
      set forth opposite such Buyer's name in column (3) on the Schedule of Buyers
      attached hereto.

     

    NOW,
      THEREFORE, the Company and each Buyer hereby agree as
      follows:

     

    1.  PURCHASE
      AND SALE OF CONVERSION SHARES.

     

    (a)  Subject
      to the satisfaction (or waiver) of the conditions set forth herein, the Company
      shall issue and sell to each Buyer, and each Buyer severally, but not jointly,
      agrees to purchase from the Company on the Closing Date (as defined below)
      that
      number of Conversion Shares as is set forth opposite such Buyer’s name in column
      (3) on the Schedule of Buyers for that portion of the Debentures owned by such
      Buyer, as indicated opposite such Buyer’s name in column (2) on the Schedule of
      Buyers.

     

    (b)  The
      date
      and time of the closing (the "Closing") shall be no later than
      10:00 a.m., New York City time on [September 6], 2007 (or such later date as
      is
      mutually agreed to by the Company and each Buyer) (the “Closing
      Date”).

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    2.  BUYER'S
      REPRESENTATIONS AND WARRANTIES.  Each Buyer, severally and not
      jointly, represents and warrants with respect to only itself that:

     

    (a)  No
      Sale or Distribution.  Such Buyer is acquiring the Conversion
      Shares as principal for its own account and not with a view towards, or for
      resale in connection with, the public sale or distribution thereof, except
      pursuant to sales registered or exempted under the 1933 Act; provided, however,
      that by making the representations herein, such Buyer reserves the right to
      dispose of the Conversion Shares at any time in accordance with or pursuant
      to a
      registration statement or an exemption under the 1933 Act.  Such Buyer
      is acquiring the Conversion Shares in the ordinary course of its
      business.  Such Buyer does not presently have any agreement or
      understanding, directly or indirectly, with any person to distribute any of
      the
      Conversion Shares.

     

    (b)  Accredited
      Investor Status.  At the time such Buyer was offered the
      Debentures and the Conversion Shares, it was, and at the date hereof it is,
      either: (i) an “accredited investor” as defined in Rule 501(a)(1), (a)(2),
      (a)(3), (a)(7) or (a)(8) under the Securities Act or (ii) a “qualified
      institutional buyer” as defined in Rule 144A(a) under the Securities
      Act.  Such Buyer is not required to be registered as a broker-dealer
      under Section 15 of the Exchange Act.

     

    (c)  Reliance
      on Exemptions.  Such Buyer understands the Conversion Shares are
      being offered and sold to it in reliance on specific exemptions from the
      registration requirements of United States federal and state securities laws
      and
      that the Company is relying in part upon the truth and accuracy of, and such
      Buyer's compliance with, the representations, warranties, agreements,
      acknowledgments and understandings of such Buyer set forth herein in order
      to
      determine the availability of such exemptions and the eligibility of such Buyer
      to acquire the Conversion Shares.

     

    (d)  Information.  Such
      Buyer and its advisors, if any, have been furnished with all materials relating
      to the business, finances and operations of the Company and materials relating
      to the offer and sale of the Conversion Shares that have been requested by
      such
      Buyer.  Such Buyer and its advisors, if any, have been afforded the
      opportunity to ask questions of the Company.  Neither such inquiries
      nor any other due diligence investigations conducted by such Buyer or its
      advisors, if any, or its representatives shall modify, amend or affect such
      Buyer's right to rely on the Company's representations and warranties contained
      herein.  Such Buyer understands that its investment in the Conversion
      Shares involves a high degree of risk and is able to afford a complete loss
      of
      such investment.  Such Buyer has sought such accounting, legal and tax
      advice as it has considered necessary to make an informed investment decision
      with respect to its acquisition of the Conversion Shares.

     

    (e)  No
      Governmental Review.  Such Buyer understands that no United States
      federal or state agency or any other government or governmental agency has
      passed on or made any recommendation or endorsement of the Conversion Shares
      or
      the fairness or suitability of the investment in the Conversion Shares nor
      have
      such authorities passed upon or endorsed the merits of the offering of the
      Conversion Shares.

     

    (f)  Transfer
      or Resale.  Such Buyer understands: (i) the Conversion Shares have
      not been and are not being registered under the 1933 Act or any state securities
      laws, and may not be offered for sale, sold, assigned or transferred unless
      (A)
      subsequently registered thereunder, (B) such Buyer shall have delivered to
      the
      Company an opinion of counsel, in a form reasonably acceptable to the Company,
      to the effect that such Conversion Shares to be sold, assigned or transferred
      may be sold, assigned or transferred pursuant to an exemption from such
      registration, or (C) such Buyer provides the Company with reasonable assurance
      that such Conversion Shares can be sold, assigned or transferred pursuant to
      Rule 144 or Rule 144A promulgated under the 1933 Act, as amended (or a successor
      rule thereto) (collectively, "Rule 144"), notwithstanding the
      foregoing, the requirement to deliver a legal opinion as set out in clause
      (B)
      above shall not apply to transfers to an affiliate of the Buyer; (ii) any sale
      of the Conversion Shares made in reliance on Rule 144 may be made only in
      accordance with the terms of Rule 144 and further, if Rule 144 is not
      applicable, any resale of the Conversion Shares under circumstances in which
      the
      seller (or the Person through whom the sale is made) may be deemed to be an
      underwriter (as that term is defined in the 1933 Act) may require compliance
      with some other exemption under the 1933 Act or the rules and regulations of
      the
      SEC thereunder; and (iii) neither the Company nor any other Person is under
      any
      obligation to register the Conversion Shares under the 1933 Act or any state
      securities laws or to comply with the terms and conditions of any exemption
      thereunder.  The Conversion Shares may be pledged in connection with a
      bona fide margin account or other loan or financing arrangement secured by
      the
      Conversion Shares and such pledge of Conversion Shares shall not be deemed
      to be
      a transfer, sale or assignment of the Conversion Shares hereunder, and no Buyer
      effecting a pledge of Conversion Shares shall be required to provide the Company
      with any notice thereof or otherwise make any delivery to the Company pursuant
      to this Agreement, including, without limitation, this Section
      2(f).

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    (g)  Legends.  Such
      Buyer understands the certificates or other instruments representing the
      Conversion Shares have not been registered under the 1933 Act and shall bear
      any
      legend as required by the "blue sky" laws of any state and a restrictive legend
      in substantially the following form (and a stop-transfer order may be placed
      against transfer of such stock certificates):

     

    THE
      ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAS NOT
      BEEN
      REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR APPLICABLE STATE
      SECURITIES LAWS.  THE SECURITIES MAY NOT BE OFFERED FOR SALE, SOLD,
      TRANSFERRED OR ASSIGNED (I) IN THE ABSENCE OF (A) AN EFFECTIVE REGISTRATION
      STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS AMENDED,
      OR
      (B) AN OPINION OF COUNSEL, IN A FORM REASONABLY ACCEPTABLE TO THE COMPANY,
      THAT
      REGISTRATION IS NOT REQUIRED UNDER SAID ACT OR (II) UNLESS SOLD PURSUANT TO
      RULE
      144 OR RULE 144A UNDER SAID ACT.  NOTWITHSTANDING THE FOREGOING, THE
      SECURITIES MAY BE PLEDGED IN CONNECTION WITH A BONA FIDE MARGIN ACCOUNT OR
      OTHER
      LOAN OR FINANCING ARRANGEMENT SECURED BY THE SECURITIES.

     

    The
      legend set forth above shall be removed and the Company shall issue a
      certificate without such legend to the holder of the Conversion Shares upon
      which it is stamped, if, unless otherwise required by state securities laws,
      in
      connection with a sale, assignment or other transfer, such holder provides
      the
      Company with an opinion of a law firm reasonably acceptable to the Company,
      in a
      form reasonably acceptable to the Company, to the effect that such sale,
      assignment or transfer of the Conversion Shares may be made without registration
      under the applicable requirements of the 1933 Act.

     

    (h)  Validity;
      Enforcement.  This Agreement has been duly and validly authorized,
      executed and delivered on behalf of such Buyer and shall constitute the legal,
      valid and binding obligations of such Buyer enforceable against such Buyer
      in
      accordance with their respective terms, except as such enforceability may be
      limited by general principles of equity or to applicable bankruptcy, insolvency,
      reorganization, moratorium, liquidation and other similar laws relating to,
      or
      affecting generally, the enforcement of applicable creditors' rights and
      remedies.

     

    (i)  No
      Conflicts.  The execution, delivery and performance by such Buyer
      of this Agreement and the consummation by such Buyer of the transactions
      contemplated hereby and thereby will not (i) result in a violation of the
      organizational documents of such Buyer or (ii) conflict with, or constitute
      a
      default (or an event which with notice or lapse of time or both would become
      a
      default) under, or give to others any rights of termination, amendment,
      acceleration or cancellation of, any agreement, indenture or instrument to
      which
      such Buyer is a party, or (iii) result in a violation of any law, rule,
      regulation, order, judgment  or decree (including federal and state
      securities laws) applicable to such Buyer, except in the case of clauses (ii)
      and (iii) above, for such conflicts, defaults, rights or violations which would
      not, individually or in the aggregate, reasonably be expected to have a material
      adverse effect on the ability of such Buyer to perform its obligations
      hereunder.

     

    (j)  Residency.  Such
      Buyer is a resident of that jurisdiction specified below its address on the
      Schedule of Buyers.

     

    (k)  Certain
      Trading Activities.  Other than the transactions contemplated
      herein, since the time that such Buyer was first contacted by the Company or
      any
      other Person regarding this investment in the Company, neither the Buyer nor
      any
      Affiliate of such Buyer which (x) had knowledge of the transactions contemplated
      hereby, (y) has or shares discretion relating to such Buyer's investments or
      trading or information concerning such Buyer's investments and (z) is subject
      to
      such Buyer's review or input concerning such Affiliate's investments or trading
      (collectively, "Trading Affiliates") has directly or
      indirectly, nor has any Person acting on behalf of or pursuant to any
      understanding with such Buyer or Trading Affiliate, effected or agreed to effect
      any transactions in the securities of the Company.  Such Buyer hereby
      covenants and agrees not to, and shall cause its Trading Affiliates not to,
      engage, directly or indirectly, in any transactions in the securities of the
      Company or involving the Company's securities during the period from the date
      hereof until the earlier to occur of (i) such time as the transactions
      contemplated by this Agreement are first publicly announced or (ii) such time
      as
      this Agreement is terminated in full.  Other than to other Persons
      party to this Agreement and those expressly acknowledged by the Company, such
      Buyer has maintained the confidentiality of the existence and terms of this
      transaction. "Short Sales" include, without limitation, all
“short sales” as defined in Rule 200 promulgated under Regulation SHO under
      the
      Exchange Act and all types of direct and indirect stock pledges, forward sale
      contracts, options, puts, calls, short sales, swaps and similar arrangements
      (including on a total return basis), and sales and other transactions through
      non-U.S. broker-dealers or foreign regulated brokers.  Such Buyer
      acknowledges the SEC's position set forth in Item 65, Section 5 under Section
      A,
      of the Manual of Publicly Available Telephone Interpretations, dated July 1997,
      compiled by the Office of Chief Counsel, Division of Corporation Finance, and
      such Buyer will adhere to such position.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    (l)  Upon
      receipt of the Conversion Shares, Buyer shall have no further right, title
      or
      interest in or to the Debentures or any Ancillary Documents and Buyer hereby
      releases the Company from all obligations and liabilities thereunder and agrees
      not to assert a claim against the Company thereunder, including, without
      limitation, under any security agreement, intellectual property security
      agreement or guaranty agreement executed by the Company or its subsidiaries
      in
      connection with the issuance, assignment or sale of the Debentures.

     

    3.  REPRESENTATIONS
      AND WARRANTIES OF THE COMPANY.  The Company hereby represents and
      warrants to each of the Buyers that, as of the date hereof:

     

    (a)  Organization
      and Qualification.  The Company and its subsidiaries are entities
      validly existing and in good standing under the laws of the jurisdiction in
      which they are formed, and have the requisite power and authorization to own
      their properties and to carry on their business as now being
      conducted.

     

    (b)  Authorization;
      Enforcement; Validity.  The Company has the requisite corporate
      power and authority to enter into and perform its obligations under this
      Agreement and to issue the Conversion Shares in accordance with the terms hereof
      and thereof.  The execution and delivery of this Agreement by the
      Company and the consummation by the Company of the transactions contemplated
      hereby, including, without limitation, the issuance of the Conversion Shares
      have been duly authorized by the Company's Board of Directors and no further
      filing, consent, or authorization is required by the Company, its Board of
      Directors or its stockholders.  This Agreement has been duly executed
      and delivered by the Company, and constitutes the legal, valid and binding
      obligations of the Company, enforceable against the Company in accordance with
      its terms, except as such enforceability may be limited by general principles
      of
      equity or applicable bankruptcy, insolvency, reorganization, moratorium,
      liquidation or similar laws relating to, or affecting generally, the enforcement
      of applicable creditors' rights and remedies.

     

    (c)  Issuance
      of Conversion Shares.  The issuance of the Conversion Shares is
      duly authorized and are free from all taxes, liens and charges with respect
      to
      the issue thereof.  Assuming the accuracy of each of the
      representations and warranties set forth in Section 2 of this Agreement, the
      offer and issuance by the Company of the Conversion Shares is exempt from
      registration under the 1933 Act.

     

    (d)  No
      Conflicts.  The execution, delivery and performance of this
      Agreement and the consummation by the Company of the transactions contemplated
      hereby will not (i) result in a violation of any articles of incorporation,
      articles of formation, any articles of designations or other constituent
      documents of the Company or any of its Subsidiaries, any capital stock of the
      Company or any of its Subsidiaries or bylaws of the Company or any of its
      Subsidiaries or (ii) conflict with, or constitute a default (or an event which
      with notice or lapse of time or both would become a default) in any respect
      under, or give to others any rights of termination, amendment, acceleration
      or
      cancellation of, any agreement, indenture or instrument to which the Company
      or
      any of its Subsidiaries is a party, or (iii) result in a violation of any law,
      rule, regulation, order, judgment or decree (including foreign, federal and
      state securities laws and regulations and the rules and regulations of the
      NASD’s OTC Bulletin Board (the "Principal Market")) applicable
      to the Company or any of its Subsidiaries or by which any property or asset
      of
      the Company or any of its Subsidiaries is bound or affected, except in the
      case
      of each of clauses (ii) and (iii), such as could not have or reasonably be
      expected to result in a material adverse effect.

     

    (e)  Consents.  Neither
      the Company nor any of its Subsidiaries is required to obtain any consent,
      authorization or order of, or make any filing or registration with, any court,
      governmental agency or any regulatory or self-regulatory agency or any other
      Person in order for it to execute, deliver or perform any of its obligations
      under or contemplated by this Agreement.

     

    (f)  Acknowledgment
      Regarding Buyer's Purchase of Conversion Shares.  The Company
      acknowledges and agrees that each Buyer is acting solely in the capacity of
      an
      arm's length purchaser with respect to this Agreement and the transactions
      contemplated hereby and that no Buyer is an officer or director of the
      Company.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    4.  MISCELLANEOUS.

     

    (a)  Company’s
      Disclosure of Material, Non-Public Information. Notwithstanding anything to
      the contrary stated herein, if the Company, in connection with the transactions
      contemplated hereby, discloses material, non-public information to the Buyers,
      (collectively, the “Information”), in addition to the existence
      and terms of this Agreement, the Company covenants that the Information will
      be
      disclosed in the ordinary course of its business, either by Form 8-K or press
      release, or both.

     

    (b)  Governing
      Law; Jurisdiction; Jury Trial.  All questions concerning the
      construction, validity, enforcement and interpretation of this Agreement shall
      be governed by the internal laws of the State of Florida, without giving effect
      to any choice of law or conflict of law provision or rule (whether of the State
      of Florida or any other jurisdictions) that would cause the application of
      the
      laws of any jurisdictions other than the State of Florida.  Each party
      hereby irrevocably submits to the exclusive jurisdiction of the state and
      federal courts sitting in
      [              ],
      Florida, for the adjudication of any dispute hereunder or in connection herewith
      or with any transaction contemplated hereby or discussed herein, and hereby
      irrevocably waives, and agrees not to assert in any suit, action or proceeding,
      any claim that it is not personally subject to the jurisdiction of any such
      court, that such suit, action or proceeding is brought in an inconvenient forum
      or that the venue of such suit, action or proceeding is
      improper.  Each party hereby irrevocably waives personal service of
      process and consents to process being served in any such suit, action or
      proceeding by mailing a copy thereof to such party at the address for such
      notices to it under this Agreement and agrees that such service shall constitute
      good and sufficient service of process and notice thereof.  Nothing
      contained herein shall be deemed to limit in any way any right to serve process
      in any manner permitted by law.  EACH PARTY HEREBY IRREVOCABLY
      WAIVES ANY RIGHT IT MAY HAVE, AND AGREES NOT TO REQUEST, A JURY TRIAL FOR THE
      ADJUDICATION OF ANY DISPUTE HEREUNDER OR IN CONNECTION WITH OR ARISING OUT
      OF
      THIS AGREEMENT OR ANY TRANSACTION CONTEMPLATED HEREBY.

     

    (c)  Counterparts.  This
      Agreement may be executed in two or more identical counterparts, all of which
      shall be considered one and the same agreement and shall become effective when
      counterparts have been signed by each party and delivered to the other party;
      provided that a facsimile signature shall be considered due execution and shall
      be binding upon the signatory thereto with the same force and effect as if
      the
      signature were an original, not a facsimile signature.

     

    (d)  Headings.  The
      headings of this Agreement are for convenience of reference and shall not form
      part of, or affect the interpretation of, this Agreement.

     

    (e)  Severability.  If
      any provision of this Agreement shall be invalid or unenforceable in any
      jurisdiction, such invalidity or unenforceability shall not affect the validity
      or enforceability of the remainder of this Agreement in that jurisdiction or
      the
      validity or enforceability of any provision of this Agreement in any other
      jurisdiction.

     

    (f)  Entire
      Agreement; Amendments.  This Agreement supersedes all other prior
      oral or written agreements between the Buyers, the Company, their affiliates
      and
      Persons acting on their behalf with respect to the matters discussed herein,
      and
      this Agreement and the instruments referenced herein contain the entire
      understanding of the parties with respect to the matters covered herein and,
      except as specifically set forth herein, neither the Company nor any Buyer
      makes
      any representation, warranty, covenant or undertaking with respect to such
      matters.  No provision hereof may be waived other than by an
      instrument in writing signed by the party against whom enforcement is
      sought.  No such amendment shall be effective to the extent that it
      applies to less than all of the holders of the applicable Conversion Shares
      then
      outstanding.

     

    (g)  Notices.  Any
      and all notices or other communications or deliveries required or permitted
      to
      be provided hereunder shall be in writing and shall be deemed given and
      effective on the earliest of (a) the date of transmission, if such notice or
      communication is delivered via facsimile at the facsimile number set forth
      on
      the signature pages attached hereto prior to 5:30 p.m. (New York City time)
      on a
      Trading Day, (b) the next Trading Day after the date of transmission, if such
      notice or communication is delivered via facsimile at the facsimile number
      set
      forth on the signature pages attached hereto on a day that is not a Trading
      Day
      or later than 5:30 p.m. (New York City time) on any Trading Day, (c) the 2nd Trading
      Day
      following the date of mailing, if sent by U.S. nationally recognized overnight
      courier service, or (d) upon actual receipt by the party to whom such notice
      is
      required to be given.  The address for such notices and communications
      shall be as set forth on the signature pages attached hereto.

     

    (h)  Successors
      and Assigns.  This Agreement shall be binding upon and inure to
      the benefit of the parties and their respective successors and
      assigns.

     

    (i)  No
      Third Party Beneficiaries.  This Agreement is intended for the
      benefit of the parties hereto and their respective permitted successors and
      assigns, and is not for the benefit of, nor may any provision hereof be enforced
      by, any other Person.

     

    (j)  Further
      Assurances.  Each party shall do and perform, or cause to be done
      and performed, all such further acts and things, and shall execute and deliver
      all such other agreements, certificates, instruments and documents, as any
      other
      party may reasonably request in order to carry out the intent and accomplish
      the
      purposes of this Agreement and the consummation of the transactions contemplated
      hereby.

     

    (k)  No
      Strict Construction.  The language used in this Agreement will be
      deemed to be the language chosen by the parties to express their mutual intent,
      and no rules of strict construction will be applied against any
      party.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

     [Signature
      Pages Follow]

     

    

    IN
      WITNESS WHEREOF, the parties hereto have caused this Securities Purchase
      Agreement to be duly executed by their respective authorized signatories as
      of
      the date first indicated above.

     

    

    
      	
              SINOFRESH
                HEALTHCARE, INC.

               

               

            	
              Address
                for Notice:

              516
                Paul Morris Drive

              Englewood,
                Florida 34223

               

            
	
              By:__________________________________________

                   Name:

                   Title:

               

            	
              Facsimile:
                [(   )      -       ]

              Attention:
                Charles Fust

            
	
              With
                a copy to (which shall not constitute notice):

               

               

               

            	
              Ellenoff
                Grossman & Schole LLP

              370
                Lexington Avenue, 19th Floor

              New
                York, New York 10017

              Facsimile:
                (212) 370-7889

              Attention:
                Barry I. Grossman, Esq.

            

    

    

    

    [REMAINDER
      OF PAGE INTENTIONALLY LEFT BLANK

    SIGNATURE
      PAGE FOR BUYER FOLLOWS]

     

     

     

     

     

    
 

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    [BUYER
      SIGNATURE PAGES TO SINOFRESH HEALTHCARE, INC. SECURITIES PURCHASE
      AGREEMENT]

    

    IN
      WITNESS WHEREOF, the undersigned have caused this Securities Purchase Agreement
      to be duly executed by their respective authorized signatories as of the date
      first indicated above.

     

    Name
      of
      Buyer: ____________________________________________________

    Signature
      of Authorized Signatory of Buyer:
      ______________________________

    Name
      of
      Authorized Signatory: ________________________________________

    Title
      of
      Authorized Signatory: _________________________________________

    Email
      Address of Buyer:______________________________________________

    Fax
      Number of Buyer: _______________________________________________

    Address
      for Notice of Buyer:

    

    

    Address
      for Delivery of Securities for Buyer (if not same as address for
      notice):

    

    

    

    EIN
      Number:

     

     

     

     

     

     

     

     

     

    
 

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    SCHEDULE
      A

    

    SCHEDULE
      OF BUYERS

    

    

    Buyer                                                      Amount
      of Debenture
      Held                                                                           Conversion
      Shares

    

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    
 

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    SCHEDULE
      B

    

    LIST
      OF DEBENTURES

    

    
      	
              Investor

            	
              Current
                Outstanding Principal

              Amount
                of Debentures

            
	
              Bushido
                Capital Master Fund L.P.

            	
              $220,000

            
	
              Gamma
                Opportunity Capital Partners, LP

            	
              $220,000

            
	
              CAMOFI
                Master LDC

            	
              $225,000

            
	
              Bluegrass
                Growth Fund LP

            	
              $170,000

            
	
              Bluegrass
                Growth Fund LTD

            	
              $170,000

            
	
              Asset
                Managers International LTD

            	
              $250,000

            
	
              TOTAL

            	
              $1,255,000.00

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00129-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00129-of-00352.parquet"}]]