Document:

EXHIBIT 10.6

SECURITIES PURCHASE AGREEMENT

This SECURITIES
PURCHASE AGREEMENT (the "Agreement"), dated as of March 27, 2017, by and
between Rich Cigars, Inc., a Florida corporation, with headquarters
located at 5100 SW 103rd Street, Ocala, FL 34476 (the "Company"), and CROWN
BRIDGE PARTNERS, LLC, a New York limited liability company, with its
address at 1173a 2nd Avenue, Suite 126, New York, NY 10065 (the
"Buyer"). 

WHEREAS:

A. The Company and the Buyer are executing and delivering
this Agreement in reliance upon the exemption from securities registration
afforded by the rules and regulations as promulgated by the United States
Securities and Exchange Commission (the "SEC") under the Securities Act of
1933, as amended (the "1933 Act");

B. Buyer desires to purchase and the Company desires to
issue and sell, upon the terms and conditions set forth in this Agreement the
8% convertible note of the Company, in the form attached hereto as Exhibit A,
in the aggregate principal amount of US$750,000.00 (together with any note(s)
issued in replacement thereof or as a dividend thereon or otherwise with
respect thereto in accordance with the terms thereof, the "Note"), convertible
into shares of common stock of the Company (the "Common Stock"), upon the terms
and subject to the limitations and conditions set forth in such Note.

C. The Buyer wishes to purchase, upon the terms and
conditions stated in this Agreement, such principal amount of Note as is set
forth immediately below its name on the signature pages hereto; and 

NOW
THEREFORE, the Company and the Buyer
severally (and not jointly) hereby agree as follows:

1.
PURCHASE AND SALE OF NOTE.

a. Purchase of Note. On the Closing Date (as defined
below), the Company shall issue and sell to the Buyer and the Buyer agrees to
purchase from the Company such principal amount of Note as is set forth
immediately below the Buyer's name on the signature pages hereto, subject to
the express terms of the Note. 

b. Form of Payment. On or around the Closing Date (as
defined below), the Buyer shall pay the purchase price of $67,500.00 (the
"Purchase Price"), for the first tranche of $75,000.00 under the Note, by wire
transfer of immediately available funds, in  accordance with the Company's
written wiring instructions, against delivery of the Note, and (i) the Company
shall deliver such duly executed Note on behalf of the Company, to the Buyer.
If the Buyer decides to pay, in their sole discretion, additional amounts
(additional tranches) under the

Note,
as further described in the Note, then such additional amounts shall be paid in
accordance with the Company's written wiring instructions as well.

c. Closing Date. Subject to the satisfaction (or written
waiver) of the conditions thereto set forth in Section 6 and Section 7 below,
the date and time of the issuance and sale of the Note pursuant to this
Agreement (the "Closing Date") shall be 5:00 P.M., Eastern Standard Time on or
about March 27, 2017, or such other mutually agreed upon time. The closing of
the transactions contemplated by this Agreement (the "Closing") shall occur on
the Closing Date at such location as may be agreed to by the parties.

2.
REPRESENTATIONS AND WARRANTIES OF THE BUYER.
The Buyer represents and warrants to the Company that:

a. Investment Purpose. As of the date hereof, the Buyer is
purchasing the Note and the shares of Common Stock issuable upon conversion of
or otherwise pursuant to the Note (including, without limitation, such
additional shares of Common Stock, if any, as are issuable (i) on account of
interest on the Note or (ii) as a result of the events described in Sections
1.3 and 1.4(g) of the Note, such shares of Common Stock being collectively
referred to herein as the "Conversion Shares" and, collectively with the Note,
the "Securities") for its own account and not with a present view towards the
public sale or distribution thereof, except pursuant to sales registered or
exempted from registration under the 1933 Act; provided, however, that by
making the representations herein, the Buyer does not agree to hold any of the
Securities for any minimum or other specific term and reserves the right to
dispose of the Securities at any time in accordance with or pursuant to a
registration statement or an exemption under the 1933 Act.

b. Reliance on Exemptions. The Buyer understands that the
Securities are being offered and sold to it in reliance upon specific
exemptions from the registration requirements of United States federal and
state securities laws and that the Company is relying upon the truth and
accuracy of, and the Buyer's compliance with, the representations, warranties,
agreements, acknowledgments and understandings of the Buyer set forth herein in
order to determine the availability of such exemptions and the eligibility of
the Buyer to acquire the Securities.

c. Information. The Buyer and its advisors, if any, have
been, and for so long as the Note remain outstanding will continue to be,
furnished with all materials relating to the business, finances and operations
of the Company and materials relating to the offer and sale of the Securities
which have been requested by the Buyer or its advisors. The Buyer and its
advisors, if any, have been, and for so long as the Note remain outstanding
will continue to be, afforded the opportunity to ask questions of the Company.
Notwithstanding the foregoing, the Company has not disclosed to the Buyer any
material nonpublic information and will not disclose such information unless
such information is disclosed to the public prior to or promptly following such
disclosure to the Buyer. Neither such inquiries nor any other due diligence

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investigation
conducted by Buyer or any of its advisors or representatives shall modify,
amend or affect Buyer's right to rely on the Company's representations and
warranties contained in Section 3 below. The Buyer understands that its
investment in the Securities involves a significant degree of risk. The Buyer
is not aware of any facts that may constitute a breach of any of the Company's
representations and warranties made herein.

d. Governmental Review. The Buyer understands that no
United States federal or state agency or any other government or governmental
agency has passed upon or made any recommendation or endorsement of the
Securities.

e. Transfer or Re-sale. The Buyer understands that (i) the
sale or re-sale of the Securities has not been and is not being registered
under the 1933 Act or any applicable state securities laws, and the Securities
may not be transferred unless (a) the Securities are sold pursuant to an
effective registration statement under the 1933 Act, (b) the Buyer shall have delivered
to the Company, at the cost of the Buyer, an opinion of counsel that shall be
in form, substance and scope customary for opinions of counsel in comparable
transactions to the effect that the Securities to be sold or transferred may be
sold or transferred pursuant to an exemption from such registration, which
opinion shall be accepted by the Company, (c) the Securities are sold or
transferred to an "affiliate" (as defined in Rule 144 promulgated under the
1933 Act (or a successor rule) ("Rule 144")) of the Buyer who agrees to sell or
otherwise transfer the Securities only in accordance with this Section 2(f) and
who is an Accredited Investor, (d) the Securities are sold pursuant to Rule 144,
or (e) the Securities are sold pursuant to Regulation S under the 1933 Act (or
a successor rule) ("Regulation S"), and the Buyer shall have delivered to the Company,
at the cost of the Buyer, an opinion of counsel that shall be in form,
substance and scope customary for opinions of counsel in corporate
transactions, which opinion shall be accepted by the Company; (ii) any sale of
such Securities made in reliance on Rule 144 may be made only in accordance
with the terms of said Rule and further, if said Rule is not applicable, any
re-sale of such Securities under circumstances in which the seller (or the
person through whom the sale is made) may be deemed to be an underwriter (as
that term is defined in the 1933 Act) may require compliance with some other exemption
under the 1933 Act or the rules and regulations of the SEC thereunder; and
(iii) neither the Company nor any other person is under any obligation to
register such Securities under the 1933 Act or any state securities laws or to comply
with the terms and conditions of any exemption thereunder (in each case). Notwithstanding
the foregoing or anything else contained herein to the contrary, the Securities
may be pledged as collateral in connection with a bona fide margin account or
other lending arrangement.

f. Legends. The Buyer understands that the Note and, until
such time as the Conversion Shares have been registered under the 1933 Act may
be sold pursuant to Rule 144 or Regulation S without any restriction as to the
number of securities as of a particular date that can then be immediately sold,
the Conversion Shares may bear a restrictive legend in substantially the
following form (and a stop-transfer order may be placed against transfer of the
certificates for such Securities):

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"NEITHER THE ISSUANCE AND SALE OF THE SECURITIES REPRESENTED BY
THIS CERTIFICATE NOR THE SECURITIES INTO WHICH THESE SECURITIES ARE EXERCISABLE
HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, OR
APPLICABLE STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE OFFERED FOR SALE,
SOLD, TRANSFERRED OR ASSIGNED (I) IN THE ABSENCE OF (A) AN EFFECTIVE
REGISTRATION STATEMENT FOR THE SECURITIES UNDER THE SECURITIES ACT OF 1933, AS
AMENDED, OR (B) AN OPINION OF COUNSEL (WHICH COUNSEL SHALL BE SELECTED BY THE
HOLDER), IN A GENERALLY ACCEPTABLE FORM, THAT REGISTRATION IS NOT REQUIRED
UNDER SAID ACT OR (II) UNLESS SOLD PURSUANT TO RULE 144 OR RULE 144A UNDER SAID
ACT. NOTWITHSTANDING THE FOREGOING, THE SECURITIES MAY BE PLEDGED IN CONNECTION
WITH A BONA FIDE MARGIN ACCOUNT OR OTHER LOAN OR FINANCING ARRANGEMENT SECURED BY
THE SECURITIES."

The legend set forth above shall be removed and the Company
shall issue a certificate without such legend to the holder of any Security
upon which it is stamped, if, unless otherwise required by applicable state
securities laws, (a) such Security is registered for sale under an effective
registration statement filed under the 1933 Act or otherwise may be sold
pursuant to Rule 144 or Regulation S without any restriction as to the number
of securities as of a particular date that can then be immediately sold, or (b)
such holder provides the Company with an opinion of counsel, in form, substance
and scope customary for opinions of counsel in comparable transactions, to the
effect that a public sale or transfer of such Security may be made without registration
under the 1933 Act, which opinion shall be accepted by the Company so that the
sale or transfer is effected. The Buyer agrees to sell all Securities,
including those represented by a certificate(s) from which the legend has been
removed, in compliance with applicable prospectus delivery requirements, if
any. In the event that the Company does not accept the opinion of counsel
provided by the Buyer with respect to the transfer of Securities pursuant to an
exemption from registration, such as Rule 144 or Regulation S, at the Deadline,
it will be considered an Event of Default pursuant to Section 3.2 of the Note.

g. Authorization; Enforcement. This Agreement has been duly
and validly authorized. This Agreement has been duly executed and delivered on
behalf of the Buyer, and this Agreement constitutes a valid and binding
agreement of the Buyer enforceable in accordance with its terms.

h. Residency. The Buyer is a resident of the jurisdiction
set forth immediately below the Buyer's name on the signature pages hereto.

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3.
REPRESENTATIONS AND WARRANTIES OF THE COMPANY. The Company represents and warrants to the Buyer that:

a. Organization and Qualification. The Company and each of
its Subsidiaries (as defined below), if any, is a corporation duly organized,
validly existing and in good standing under the laws of the jurisdiction in
which it is incorporated, with full power and authority (corporate and other)
to own, lease, use and operate its properties and to carry on its business as
and where now owned, leased, used, operated and conducted. Schedule 3(a) sets forth
a list of all of the Subsidiaries of the Company and the jurisdiction in which
each is incorporated. The Company and each of its Subsidiaries is duly
qualified as a foreign corporation to do business and is in good standing in
every jurisdiction in which its ownership or use of property or the nature of
the business conducted by it makes such qualification necessary except where
the failure to be so qualified or in good standing would not have a Material Adverse
Effect. "Material Adverse Effect" means any material adverse effect on the
business, operations, assets, financial condition or prospects of the Company
or its Subsidiaries, if any, taken as a whole, or on the transactions
contemplated hereby or by the agreements or instruments to be entered into in
connection herewith. "Subsidiaries" means any corporation or other organization,
whether incorporated or unincorporated, in which the Company owns, directly or indirectly,
any equity or other ownership interest.

b. Authorization; Enforcement. (i) The Company has all
requisite corporate power and authority to enter into and perform this
Agreement, the Note and to consummate the transactions contemplated hereby and
thereby and to issue the Securities, in accordance with the terms hereof and
thereof, (ii) the execution and delivery of this Agreement, the Note by the
Company and the consummation by it of the transactions contemplated  hereby and
thereby (including without limitation, the issuance of the Note and the
issuance and reservation for issuance of the Conversion Shares issuable upon
conversion or exercise thereof) have been duly authorized by the Company's
Board of Directors and no further consent or authorization of the Company, its
Board of Directors, or its shareholders is required, (iii) this Agreement has
been duly executed and delivered by the Company by its authorized representative,
and such authorized representative is the true and official representative with
authority to sign this Agreement and the other documents executed in connection
herewith and bind the Company accordingly, and (iv) this Agreement constitutes,
and upon execution and delivery by the Company of the Note, each of such
instruments will constitute, a legal, valid and binding obligation of the
Company enforceable against the Company in accordance with its terms.

c. Capitalization. Except as disclosed in the SEC
Documents, no shares are reserved for issuance pursuant to the Company's stock
option plans, no shares are reserved for issuance pursuant to securities (other
than the Note) exercisable for, or convertible into or exchangeable for shares
of Common Stock and sufficient shares are reserved for issuance upon conversion
of the Note (as required by the Note and transfer agent share reserve letter).
All of such outstanding shares of capital stock are, or upon issuance will be,
duly authorized, validly

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issued,
fully paid and non-assessable. No shares of capital stock of the Company are subject
to preemptive rights or any other similar rights of the shareholders of the
Company or any liens or encumbrances imposed through the actions or failure to
act of the Company. Except as disclosed in the SEC Documents, as of the
effective date of this Agreement, (i) there are no outstanding options,
warrants, scrip, rights to subscribe for, puts, calls, rights of first refusal,
agreements, understandings, claims or other commitments or rights of any
character whatsoever relating to, or securities or rights convertible into or
exchangeable for any shares of capital stock of the Company or any of its
Subsidiaries, or arrangements by which the Company or any of its Subsidiaries
is or may become bound to issue additional shares of capital stock of the
Company or any of its Subsidiaries, (ii) there are no agreements or
arrangements under which the Company or any of its Subsidiaries is obligated to
register the sale of any of its or their securities under the 1933 Act and
(iii) there are no anti-dilution or price adjustment provisions contained in
any security issued by the Company (or in any agreement providing rights to
security holders) that will be triggered by the issuance of the Note or the
Conversion Shares. The Company has filed in its SEC Documents true and correct
copies of the Company's Certificate of Incorporation as in effect on the date
hereof ("Certificate of Incorporation"), the Company's By-laws, as in effect on
the date hereof (the "By-laws"), and the terms of all securities convertible
into or exercisable for Common Stock of the Company and the material rights of
the holders thereof in respect thereto. The Company shall provide the Buyer
with a written update of this representation signed by the Company's Chief
Executive on behalf of the Company as of the Closing Date.

d.
Issuance of Shares. The Conversion Shares are duly authorized and  reserved for
issuance and, upon conversion of the Note in accordance with its respective
terms,  will be validly issued, fully paid and non-assessable, and free from
all taxes, liens, claims and  encumbrances with respect to the issue thereof
and shall not be subject to preemptive rights or  other similar rights of
shareholders of the Company and will not impose personal liability upon  the
holder thereof.  

e.
Acknowledgment of Dilution. The Company understands and  acknowledges the
potentially dilutive effect to the Common Stock upon the issuance of the 
Conversion Shares upon conversion of the Note. The Company further acknowledges
that its  obligation to issue Conversion Shares upon conversion of the Note in
accordance with this  Agreement, the Note is absolute and unconditional
regardless of the dilutive effect that such  issuance may have on the ownership
interests of other shareholders of the Company. 

f. No
Conflicts. The execution, delivery and performance of this  Agreement, the Note
by the Company and the consummation by the Company of the transactions 
contemplated hereby and thereby (including, without limitation, the issuance
and reservation for  issuance of the Conversion Shares) will not (i) conflict
with or result in a violation of any  provision of the Certificate of
Incorporation or By-laws, or (ii) violate or conflict with, or result  in a
breach of any provision of, or constitute a default (or an event which with
notice or lapse of  time or both could become a default) under, or give to
others any rights of termination,  amendment, acceleration or cancellation of,
any agreement, indenture, patent, patent license or  

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instrument to which the Company or
any of its Subsidiaries is a party, or (iii) result in a  violation of any law,
rule, regulation, order, judgment or decree (including federal and state 
securities laws and regulations and regulations of any self-regulatory
organizations to which the  Company or its securities are subject) applicable
to the Company or any of its Subsidiaries or by  which any property or asset of
the Company or any of its Subsidiaries is bound or affected  (except for such
conflicts, defaults, terminations, amendments, accelerations, cancellations
and  violations as would not, individually or in the aggregate, have a Material
Adverse Effect).  Neither the Company nor any of its Subsidiaries is in
violation of its Certificate of Incorporation,  By-laws or other organizational
documents and neither the Company nor any of its Subsidiaries  is in default
(and no event has occurred which with notice or lapse of time or both could put
the  Company or any of its Subsidiaries in default) under, and neither the
Company nor any of its  Subsidiaries has taken any action or failed to take any
action that would give to others any rights  of termination, amendment,
acceleration or cancellation of, any agreement, indenture or  instrument to
which the Company or any of its Subsidiaries is a party or by which any
property  or assets of the Company or any of its Subsidiaries is bound or
affected, except for possible  defaults as would not, individually or in the
aggregate, have a Material Adverse Effect. The  businesses of the Company and
its Subsidiaries, if any, are not being conducted, and shall not be  conducted
so long as the Buyer owns any of the Securities, in violation of any law,
ordinance or  regulation of any governmental entity. Except as specifically
contemplated by this Agreement  and as required under the 1933 Act and any
applicable state securities laws, the Company is not  required to obtain any
consent, authorization or order of, or make any filing or registration with, 
any court, governmental agency, regulatory agency, self-regulatory organization
or stock market  or any third party in order for it to execute, deliver or
perform any of its obligations under this  Agreement, the Note in accordance
with the terms hereof or thereof or to issue and sell the Note  in accordance
with the terms hereof and to issue the Conversion Shares upon conversion of
the  Note. All consents, authorizations, orders, filings and registrations
which the Company is  required to obtain pursuant to the preceding sentence
have been obtained or effected on or prior  to the date hereof. The Company is
not in violation of the listing requirements of the Over-the-  Counter Bulletin
Board (the "OTCBB"), the OTCQB or any similar quotation system, and does  not
reasonably anticipate that the Common Stock will be delisted by the OTCBB, the OTCQB
or  any similar quotation system, in the foreseeable future. The Company and
its Subsidiaries are  unaware of any facts or circumstances which might give
rise to any of the foregoing.  

g. SEC
Documents; Financial Statements. The Company has timely filed  all reports,
schedules, forms, statements and other documents required to be filed by it
with the  SEC pursuant to the reporting requirements of the Securities Exchange
Act of 1934, as amended  (the "1934 Act") (all of the foregoing filed prior to
the date hereof and all exhibits included  therein and financial statements and
schedules thereto and documents (other than exhibits to such  documents)
incorporated by reference therein, being hereinafter referred to herein as the
"SEC  Documents"). The Company has delivered to the Buyer true and complete
copies of the SEC  Documents, except for such exhibits and incorporated
documents. As of their respective dates,  the SEC Documents complied in all
material respects with the requirements of the 1934 Act and  the rules and
regulations of the SEC promulgated thereunder applicable to the SEC Documents, 

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and none of the SEC Documents, at
the time they were filed with the SEC, contained any untrue  statement of a
material fact or omitted to state a material fact required to be stated therein
or  necessary in order to make the statements therein, in light of the
circumstances under which they  were made, not misleading. None of the
statements made in any such SEC Documents is, or has  been, required to be
amended or updated under applicable law (except for such statements as  have
been amended or updated in subsequent filings prior the date hereof). As of
their respective  dates, the financial statements of the Company included in
the SEC Documents complied as to  form in all material respects with applicable
accounting requirements and the published rules and  regulations of the SEC
with respect thereto. Such financial statements have been prepared in 
accordance with United States generally accepted accounting principles,
consistently applied,  during the periods involved and fairly present in all
material respects the consolidated financial  position of the Company and its
consolidated Subsidiaries as of the dates thereof and the  consolidated results
of their operations and cash flows for the periods then ended (subject, in the 
case of unaudited statements, to normal year-end audit adjustments). Except as
set forth in the  financial statements of the Company included in the SEC
Documents, the Company has no  liabilities, contingent or otherwise, other than
(i) liabilities incurred in the ordinary course of  business, and (ii)
obligations under contracts and commitments incurred in the ordinary course of 
business and not required under generally accepted accounting principles to be
reflected in such  financial statements, which, individually or in the
aggregate, are not material to the financial  condition or operating results of
the Company. The Company is subject to the reporting  requirements of the 1934
Act. For the avoidance of doubt, filing of the documents required in  this
Section 3(g) via the SEC's Electronic Data Gathering, Analysis, and Retrieval
system  ("EDGAR") shall satisfy all delivery requirements of this Section
3(g).  

h.
Absence of Certain Changes. There have been no material adverse  change and no
material adverse development in the assets, liabilities, business, properties, 
operations, financial condition, results of operations, prospects or 1934 Act
reporting status of  the Company or any of its Subsidiaries.  

i.
Absence of Litigation. There is no action, suit, claim, proceeding,  inquiry or
investigation before or by any court, public board, government agency,
self-regulatory  organization or body pending or, to the knowledge of the
Company or any of its Subsidiaries,  threatened against or affecting the
Company or any of its Subsidiaries, or their officers or  directors in their
capacity as such, that could have a Material Adverse Effect. Schedule 3(i) 
contains a complete list and summary description of any pending or, to the
knowledge of the  Company, threatened proceeding against or affecting the
Company or any of its Subsidiaries,  without regard to whether it would have a
Material Adverse Effect. The Company and its  Subsidiaries are unaware of any
facts or circumstances which might give rise to any of the  foregoing.  

j.
Patents, Copyrights, etc. The Company and each of its Subsidiaries  owns or
possesses the requisite licenses or rights to use all patents, patent
applications, patent  rights, inventions, know-how, trade secrets, trademarks,
trademark applications, service marks,   

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service names, trade names and
copyrights ("Intellectual Property") necessary to enable it to  conduct its
business as now operated (and, as presently contemplated to be operated in the 
future); Except as disclosed in the SEC Documents, there is no claim or action
by any person  pertaining to, or proceeding pending, or to the Company's knowledge
threatened, which  challenges the right of the Company or of a Subsidiary with
respect to any Intellectual Property  necessary to enable it to conduct its
business as now operated (and, as presently contemplated to  be operated in the
future); to the best of the Company's knowledge, the Company's or its 
Subsidiaries' current and intended products, services and processes do not
infringe on any  Intellectual Property or other rights held by any person; and
the Company is unaware of any facts  or circumstances which might give rise to
any of the foregoing. The Company and each of its  Subsidiaries have taken
reasonable security measures to protect the secrecy, confidentiality and  value
of their Intellectual Property.  

k. No
Materially Adverse Contracts, Etc. Neither the Company nor any  of its
Subsidiaries is subject to any charter, corporate or other legal restriction,
or any judgment,  decree, order, rule or regulation which in the judgment of
the Company's officers has or is  expected in the future to have a Material
Adverse Effect. Neither the Company nor any of its  Subsidiaries is a party to
any contract or agreement which in the judgment of the Company's  officers has
or is expected to have a Material Adverse Effect. 

l. Tax
Status. The Company and each of its Subsidiaries has made or  filed all
federal, state and foreign income and all other tax returns, reports and
declarations  required by any jurisdiction to which it is subject (unless and
only to the extent that the Company  and each of its Subsidiaries has set aside
on its books provisions reasonably adequate for the  payment of all unpaid and
unreported taxes) and has paid all taxes and other governmental  assessments
and charges that are material in amount, shown or determined to be due on such 
returns, reports and declarations, except those being contested in good faith
and has set aside on  its books provisions reasonably adequate for the payment
of all taxes for periods subsequent to  the periods to which such returns,
reports or declarations apply. There are no unpaid taxes in any  material
amount claimed to be due by the taxing authority of any jurisdiction, and the
officers of  the Company know of no basis for any such claim. The Company has
not executed a waiver  with respect to the statute of limitations relating to
the assessment or collection of any foreign,  federal, state or local tax. None
of the Company's tax returns is presently being audited by any  taxing
authority. 

m.
Certain Transactions. Except for arm's length transactions pursuant to  which
the Company or any of its Subsidiaries makes payments in the ordinary course of
business  upon terms no less favorable than the Company or any of its
Subsidiaries could obtain from third  parties and other than the grant of stock
options disclosed on Schedule 3(c), none of the officers,  directors, or
employees of the Company is presently a party to any transaction with the
Company  or any of its Subsidiaries (other than for services as employees,
officers and directors), including  any contract, agreement or other
arrangement providing for the furnishing of services to or by,  providing for
rental of real or personal property to or from, or otherwise requiring payments
to or

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from any officer, director or such
employee or, to the knowledge of the Company, any  corporation, partnership,
trust or other entity in which any officer, director, or any such employee  has
a substantial interest or is an officer, director, trustee or partner.  

n.
Disclosure. All information relating to or concerning the Company or  any of
its Subsidiaries set forth in this Agreement and provided to the Buyer pursuant
to Section  2(d) hereof and otherwise in connection with the transactions
contemplated hereby is true and  correct in all material respects and the
Company has not omitted to state any material fact  necessary in order to make
the statements made herein or therein, in light of the circumstances  under
which they were made, not misleading. No event or circumstance has occurred or
exists  with respect to the Company or any of its Subsidiaries or its or their
business, properties,  prospects, operations or financial conditions, which,
under applicable law, rule or regulation,  requires public disclosure or
announcement by the Company but which has not been so publicly  announced or
disclosed (assuming for this purpose that the Company's reports filed under
the  1934 Act are being incorporated into an effective registration statement
filed by the Company  under the 1933 Act).  

o.
Acknowledgment Regarding Buyer's Purchase of Securities. The  Company
acknowledges and agrees that the Buyer is acting solely in the capacity of
arm's length  purchasers with respect to this Agreement and the transactions
contemplated hereby. The  Company further acknowledges that the Buyer is not
acting as a financial advisor or fiduciary of  the Company (or in any similar
capacity) with respect to this Agreement and the transactions  contemplated
hereby and any statement made by the Buyer or any of its respective  representatives
or agents in connection with this Agreement and the transactions contemplated 
hereby is not advice or a recommendation and is merely incidental to the Buyer'
purchase of the  Securities. The Company further represents to the Buyer that
the Company's decision to enter  into this Agreement has been based solely on
the independent evaluation of the Company and its  representatives. 

p. No
Integrated Offering. Neither the Company, nor any of its affiliates,  nor any
person acting on its or their behalf, has directly or indirectly made any
offers or sales in  any security or solicited any offers to buy any security
under circumstances that would require  registration under the 1933 Act of the
issuance of the Securities to the Buyer. The issuance of  the Securities to the
Buyer will not be integrated with any other issuance of the Company's 
securities (past, current or future) for purposes of any shareholder approval
provisions applicable  to the Company or its securities. 

q. No Brokers. The Company has taken
no action which would give rise  to any claim by any person for brokerage
commissions, transaction fees or similar payments  relating to this
Agreement or the transactions contemplated hereby.  

r. Permits; Compliance. The Company
and each of its Subsidiaries is in  possession of all franchises, grants,
authorizations, licenses, permits, easements, variances,

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exemptions, consents,
certificates, approvals and orders necessary to own, lease and operate its 
properties and to carry on its business as it is now being conducted (collectively,
the "Company  Permits"), and there is no action pending or, to the knowledge of
the Company, threatened  regarding suspension or cancellation of any of the
Company Permits. Neither the Company nor  any of its Subsidiaries is in
conflict with, or in default or violation of, any of the Company  Permits,
except for any such conflicts, defaults or violations which, individually or in
the  aggregate, would not reasonably be expected to have a Material Adverse
Effect. Neither the  Company nor any of its Subsidiaries has received any
notification with respect to possible  conflicts, defaults or violations of
applicable laws, except for notices relating to possible  conflicts, defaults
or violations, which conflicts, defaults or violations would not have a
Material  Adverse Effect.  

s.
Environmental Matters. 

(i)
There are, to the Company's knowledge, with respect to  the Company or any of
its Subsidiaries or any predecessor of the Company, no past or present 
violations of Environmental Laws (as defined below), releases of any material
into the  environment, actions, activities, circumstances, conditions, events,
incidents, or contractual  obligations which may give rise to any common law
environmental liability or any liability under  the Comprehensive Environmental
Response, Compensation and Liability Act of 1980 or similar  federal, state,
local or foreign laws and neither the Company nor any of its Subsidiaries has 
received any notice with respect to any of the foregoing, nor is any action
pending or, to the  Company's knowledge, threatened in connection with any of
the foregoing. The term  "Environmental Laws" means all federal, state, local
or foreign laws relating to pollution or  protection of human health or the
environment (including, without limitation, ambient air,  surface water,
groundwater, land surface or subsurface strata), including, without limitation,
laws  relating to emissions, discharges, releases or threatened releases of
chemicals, pollutants  contaminants, or toxic or hazardous substances or wastes
(collectively, "Hazardous Materials")  into the environment, or otherwise
relating to the manufacture, processing, distribution, use,  treatment,
storage, disposal, transport or handling of Hazardous Materials, as well as
all  authorizations, codes, decrees, demands or demand letters, injunctions,
judgments, licenses,  notices or notice letters, orders, permits, plans or
regulations issued, entered, promulgated or  approved thereunder. 

(ii)
Other than those that are or were stored, used or disposed  of in compliance
with applicable law, no Hazardous Materials are contained on or about any real 
property currently owned, leased or used by the Company or any of its
Subsidiaries, and no  Hazardous Materials were released on or about any real
property previously owned, leased or  used by the Company or any of its
Subsidiaries during the period the property was owned, leased  or used by the
Company or any of its Subsidiaries, except in the normal course of the Company's 
or any of its Subsidiaries' business. 

-11-

(iii)
There are no underground storage tanks on or under any  real property owned,
leased or used by the Company or any of its Subsidiaries that are not in 
compliance with applicable law.  

t. Title
to Property. Except as disclosed in the SEC Documents the  Company and its
Subsidiaries have good and marketable title in fee simple to all real property 
and good and marketable title to all personal property owned by them which is
material to the  business of the Company and its Subsidiaries, in each case
free and clear of all liens,  encumbrances and defects or such as would not
have a Material Adverse Effect. Any real  property and facilities held under
lease by the Company and its Subsidiaries are held by them  under valid,
subsisting and enforceable leases with such exceptions as would not have a
Material  Adverse Effect.  

u.
Internal Accounting Controls. Except as disclosed in the SEC  Documents the
Company and each of its Subsidiaries maintain a system of internal accounting 
controls sufficient, in the judgment of the Company's board of directors, to
provide reasonable  assurance that (i) transactions are executed in accordance
with management's general or specific  authorizations, (ii) transactions are
recorded as necessary to permit preparation of financial  statements in
conformity with generally accepted accounting principles and to maintain asset 
accountability, (iii) access to assets is permitted only in accordance with
management's general  or specific authorization and (iv) the recorded
accountability for assets is compared with the  existing assets at reasonable
intervals and appropriate action is taken with respect to any  differences.  

v.
Foreign Corrupt Practices. Neither the Company, nor any of its  Subsidiaries,
nor any director, officer, agent, employee or other person acting on behalf of
the  Company or any Subsidiary has, in the course of his actions for, or on
behalf of, the Company,  used any corporate funds for any unlawful
contribution, gift, entertainment or other unlawful  expenses relating to
political activity; made any direct or indirect unlawful payment to any 
foreign or domestic government official or employee from corporate funds;
violated or is in  violation of any provision of the U.S. Foreign Corrupt
Practices Act of 1977, as amended, or  made any bribe, rebate, payoff,
influence payment, kickback or other unlawful payment to any  foreign or
domestic government official or employee.  

w.
Solvency. The Company (after giving effect to the transactions  contemplated by
this Agreement) is solvent (i.e., its assets have a fair market value in excess
of  the amount required to pay its probable liabilities on its existing debts
as they become absolute  and matured) and currently the Company has no
information that would lead it to reasonably  conclude that the Company would
not, after giving effect to the transaction contemplated by this  Agreement,
have the ability to, nor does it intend to take any action that would impair
its ability  to, pay its debts from time to time incurred in connection
therewith as such debts mature. The  Company did not receive a qualified
opinion from its auditors with respect to its most recent  fiscal year end and,
after giving effect to the transactions contemplated by this Agreement, does

-12-

not anticipate or know of any
basis upon which its auditors might issue a qualified opinion in  respect of
its current fiscal year. For the avoidance of doubt any disclosure of the Borrower's 
ability to continue as a "going concern" shall not, by itself, be a violation
of this Section 3(w).  

x. No
Investment Company. The Company is not, and upon the issuance  and sale of the
Securities as contemplated by this Agreement will not be an "investment 
company" required to be registered under the Investment Company Act of 1940 (an
"Investment  Company"). The Company is not controlled by an Investment
Company.  

y.
Insurance. Upon written request the Company will provide to the  Buyer true and
correct copies of all policies relating to directors' and officers' liability
coverage,  errors and omissions coverage, and commercial general liability
coverage, if any.  

z. Breach
of Representations and Warranties by the Company. If the  Company breaches any
of the representations or warranties set forth in this Section 3, and in 
addition to any other remedies available to the Buyer pursuant to this
Agreement, it will be  considered an Event of default under Section 3.4 of the
Note.  

4. COVENANTS.  

a. Best
Efforts. The parties shall use their commercially reasonable best  efforts to
satisfy timely each of the conditions described in Section 6 and 7 of this
Agreement.  

b. Use of
Proceeds. The Company shall use the proceeds from the sale of  the Note for
working capital and other general corporate purposes and shall not, directly
or  indirectly, use such proceeds for any loan to or investment in any other
corporation, partnership,  enterprise or other person (except in connection
with its currently existing direct or indirect  Subsidiaries).  

c.
Financial Information. The Company agrees to send or make available  the
following reports to the Buyer until the Buyer transfers, assigns, or sells all
of the Securities:  (i) within ten (10) days after the filing with the SEC, a
copy of its Annual Report on Form 10-K  its Quarterly Reports on Form 10-Q and
any Current Reports on Form 8-K; (ii) within one (1)  day after release, copies
of all press releases issued by the Company or any of its Subsidiaries;  and
(iii) contemporaneously with the making available or giving to the shareholders
of the  Company, copies of any notices or other information the Company makes
available or gives to  such shareholders. For the avoidance of doubt, filing
the documents required in (i) above via  EDGAR or releasing any documents set
forth in (ii) above via a recognized wire service shall  satisfy the delivery
requirements of this Section 4(f).  

d.
Listing. The Company shall promptly secure the listing of the  Conversion
Shares upon each national securities exchange or automated quotation system, if
any,  upon which shares of Common Stock are then listed (subject to official
notice of issuance) and,

-13-

so long as the Buyer owns any of
the Securities, shall maintain, so long as any other shares of  Common Stock
shall be so listed, such listing of all Conversion Shares from time to time  issuable
upon conversion of the Note. The Company will obtain and, so long as the Buyer
owns  any of the Securities, maintain the listing and trading of its Common
Stock on the OTCBB,  OTCQB, OTC Pink or any equivalent replacement exchange,
the Nasdaq National Market  ("Nasdaq"), the Nasdaq SmallCap Market ("Nasdaq SmallCap"),
the New York Stock Exchange  ("NYSE"), or the NYSE MKT and will comply in all
respects with the Company's reporting,  filing and other obligations under the
bylaws or rules of the Financial Industry Regulatory  Authority ("FINRA") and
such exchanges, as applicable. The Company shall promptly provide  to the Buyer
copies of any material notices it receives from the OTCBB, OTCQB and any other 
exchanges or quotation systems on which the Common Stock is then listed
regarding the  continued eligibility of the Common Stock for listing on such
exchanges and quotation systems.  

e.
Corporate Existence. So long as the Buyer beneficially owns any  Note, the
Company shall maintain its corporate existence and shall not sell all or
substantially all  of the Company's assets, except in the event of a merger or
consolidation or sale of all or  substantially all of the Company's assets,
where the surviving or successor entity in such  transaction (i) assumes the
Company's obligations hereunder and under the agreements and  instruments
entered into in connection herewith and (ii) is a publicly traded corporation
whose  Common Stock is listed for trading on the OTCBB, OTCQB, OTC Pink, Nasdaq, 
NasdaqSmallCap, NYSE or AMEX. 

f. No
Integration. The Company shall not make any offers or sales of  any security
(other than the Securities) under circumstances that would require registration
of the  Securities being offered or sold hereunder under the 1933 Act or cause
the offering of the  Securities to be integrated with any other offering of
securities by the Company for the purpose  of any stockholder approval
provision applicable to the Company or its securities.  

g.
Failure to Comply with the 1934 Act. So long as the Buyer  beneficially owns
the Note, the Company shall comply with the reporting requirements of the  1934
Act; and the Company shall continue to be subject to the reporting requirements
of the  1934 Act. 

h.
Trading Activities. Neither the Buyer nor its affiliates has an open  short
position (or other hedging or similar transactions) in the common stock of the
Company  and the Buyer agree that it shall not, and that it will cause its
affiliates not to, engage in any short  sales of or hedging transactions with
respect to the common stock of the Company.

i. Breach
of Covenants. If the Company breaches any of the covenants  set forth in this
Section 4, and in addition to any other remedies available to the Buyer
pursuant  to this Agreement, it will be considered an event of default under
Section 3.3 of the Note. 

-14-

5. Transfer Agent Instructions. Prior to registration of the Conversion Shares  under the
1933 Act or the date on which the Conversion Shares may be sold pursuant to
Rule  144 without any restriction as to the number of Securities as of a
particular date that can then be  immediately sold, all such certificates shall
bear the restrictive legend specified in Section 2(g)  of this Agreement. The
Company warrants that: (i) no stop transfer instructions to give effect to 
Section 2(f) hereof (in the case of the Conversion Shares, prior to
registration of the Conversion  Shares under the 1933 Act or the date on which
the Conversion Shares may be sold pursuant to  Rule 144 without any restriction
as to the number of Securities as of a particular date that can  then be
immediately sold), will be given by the Company to its transfer agent and that
the  Securities shall otherwise be freely transferable on the books and records
of the Company as and  to the extent provided in this Agreement and the Note;
(ii) it will not direct its transfer agent not  to transfer or delay, impair,
and/or hinder its transfer agent in transferring (or issuing)  (electronically
or in certificated form) any certificate for Conversion Shares to be issued to
the  Buyer upon conversion of or otherwise pursuant to the Note as and when
required by the Note  and this Agreement; and (iii) it will not fail to remove
(or directs its transfer agent not to remove  or impairs, delays, and/or
hinders its transfer agent from removing) any restrictive legend (or to 
withdraw any stop transfer instructions in respect thereof) on any certificate
for any Conversion  Shares issued to the Buyer upon conversion of or otherwise
pursuant to the Note as and when  required by the Note and this Agreement.
Nothing in this Section shall affect in any way the  Buyer's obligations and
agreement set forth in Section 2(g) hereof to comply with all applicable 
prospectus delivery requirements, if any, upon re-sale of the Securities. If
the Buyer provides the  Company, at the cost of the Buyer, with (i) an opinion
of counsel in form, substance and scope  customary for opinions in comparable
transactions, to the effect that a public sale or transfer of  such Securities
may be made without registration under the 1933 Act and such sale or transfer
is  effected or (ii) the Buyer provides reasonable assurances that the
Securities can be sold pursuant  to Rule 144, the Company shall permit the
transfer, and, in the case of the Conversion Shares,  promptly instruct its
transfer agent to issue one or more certificates, free from restrictive
legend,  in such name and in such denominations as specified by the Buyer. The
Company acknowledges  that a breach by it of its obligations hereunder will
cause irreparable harm to the Buyer, by  vitiating the intent and purpose of
the transactions contemplated hereby. Accordingly, the  Company acknowledges
that the remedy at law for a breach of its obligations under this Section  may
be inadequate and agrees, in the event of a breach or threatened breach by the
Company of  the provisions of this Section, that the Buyer shall be entitled,
in addition to all other available  remedies, to an injunction restraining any
breach and requiring immediate transfer, without the  necessity of showing
economic loss and without any bond or other security being required. 

6. CONDITIONS PRECEDENT TO THE
COMPANY'S OBLIGATIONS  TO SELL. The
obligation of the Company hereunder to issue and sell the Note to the Buyer at 
the Closing is subject to the satisfaction, at or before the Closing Date of
each of the following  conditions thereto, provided that these conditions are
for the Company's sole benefit and may be  waived by the Company at any time in
its sole discretion:  

-15-

a. The
Buyer shall have executed this Agreement and delivered the same  to the
Company.  

b. The
Buyer shall have delivered the Purchase Price in accordance with  Section 1(b)
above.  

c. The
representations and warranties of the Buyer shall be true and  correct in all
material respects as of the date when made and as of the Closing Date as
though  made at that time (except for representations and warranties that speak
as of a specific date), and  the Buyer shall have performed, satisfied and
complied in all material respects with the  covenants, agreements and
conditions required by this Agreement to be performed, satisfied or  complied
with by the Buyer at or prior to the Closing Date. 

d. No
litigation, statute, rule, regulation, executive order, decree, ruling  or
injunction shall have been enacted, entered, promulgated or endorsed by or in
any court or  governmental authority of competent jurisdiction or any
self-regulatory organization having  authority over the matters contemplated
hereby which prohibits the consummation of any of the  transactions
contemplated by this Agreement.

7. CONDITIONS PRECEDENT TO THE
BUYER'S OBLIGATION TO  PURCHASE. The obligation
of the Buyer hereunder to purchase the Note at the Closing is  subject to the
satisfaction, at or before the Closing Date of each of the following
conditions,  provided that these conditions are for the Buyer's sole benefit
and may be waived by the Buyer  at any time in its sole discretion:  

a. The
Company shall have executed this Agreement and delivered the  same to the
Buyer.  

b. The
Company shall have delivered to the Buyer duly executed Note  (in such
denominations as the Buyer shall request) in accordance with Section 1(b)
above. 

c. The
representations and warranties of the Company shall be true and  correct in all
material respects as of the date when made and as of the Closing Date as
though  made at such time (except for representations and warranties that speak
as of a specific date) and  the Company shall have performed, satisfied and
complied in all material respects with the  covenants, agreements and
conditions required by this Agreement to be performed, satisfied or  complied
with by the Company at or prior to the Closing Date. The Buyer shall have
received a  certificate or certificates, executed by the chief executive
officer of the Company, dated as of the  Closing Date, to the foregoing effect
and as to such other matters as may be reasonably requested  by the Buyer
including, but not limited to certificates with respect to the Company's
Certificate  of Incorporation, By-laws and Board of Directors' resolutions
relating to the transactions  contemplated hereby. 

-16-

d. No
litigation, statute, rule, regulation, executive order, decree, ruling  or
injunction shall have been enacted, entered, promulgated or endorsed by or in
any court or  governmental authority of competent jurisdiction or any
self-regulatory organization having  authority over the matters contemplated
hereby which prohibits the consummation of any of the  transactions
contemplated by this Agreement.  

e. No
event shall have occurred which could reasonably be expected to  have a
Material Adverse Effect on the Company including but not limited to a change in
the  1934 Act reporting status of the Company or the failure of the Company to
be timely in its 1934  Act reporting obligations.  f. The Conversion Shares
shall have been authorized for quotation on the  OTCBB, OTCQB or any similar
quotation system and trading in the Common Stock on the  OTCBB, OTCQB or any
similar quotation system shall not have been suspended by the SEC or  the OTCBB,
OTCQB or any similar quotation system.  g. The Buyer shall have received an
officer's certificate described in  Section 3(c) above, dated as of the Closing
Date.  

8. GOVERNING LAW;
MISCELLANEOUS.  

a.
Governing Law. This Agreement shall be governed by and construed  in accordance
with the laws of the State of New York without regard to principles of
conflicts of  laws. Any action brought by either party against the other
concerning the transactions  contemplated by this Agreement shall be brought
only in the state courts of New York or in the  federal courts located in the
state of New York. The parties to this Agreement hereby  irrevocably waive any
objection to jurisdiction and venue of any action instituted hereunder and 
shall not assert any defense based on lack of jurisdiction or venue or based
upon forum non  conveniens. The Company and Buyer waive trial by jury.
The prevailing party shall be entitled  to recover from the other party its
reasonable attorney's fees and costs. In the event that any  provision of this
Agreement or any other agreement delivered in connection herewith is invalid 
or unenforceable under any applicable statute or rule of law, then such
provision shall be deemed  inoperative to the extent that it may conflict
therewith and shall be deemed modified to conform  with such statute or rule of
law. Any such provision which may prove invalid or unenforceable  under any law
shall not affect the validity or enforceability of any other provision of any 
agreement. Each party hereby irrevocably waives personal service of process and
consents to  process being served in any suit, action or proceeding in
connection with this Agreement or any  other Transaction Document by mailing a
copy thereof via registered or certified mail or  overnight delivery (with
evidence of delivery) to such party at the address in effect for notices to  it
under this Agreement and agrees that such service shall constitute good and
sufficient service  of process and notice thereof. Nothing contained herein
shall be deemed to limit in any way any  right to serve process in any other
manner permitted by law. 

-17-

b.
Counterparts; Signatures by Facsimile. This Agreement may be  executed in one
or more counterparts, each of which shall be deemed an original but all of
which  shall constitute one and the same agreement and shall become effective
when counterparts have  been signed by each party and delivered to the other
party. This Agreement, once executed by a  party, may be delivered to the other
party hereto by facsimile transmission of a copy of this  Agreement bearing the
signature of the party so delivering this Agreement.  

c.
Headings. The headings of this Agreement are for convenience of  reference only
and shall not form part of, or affect the interpretation of, this Agreement.  

d.
Severability. In the event that any provision of this Agreement is  invalid or
unenforceable under any applicable statute or rule of law, then such provision
shall be  deemed inoperative to the extent that it may conflict therewith and
shall be deemed modified to  conform with such statute or rule of law. Any
provision hereof which may prove invalid or  unenforceable under any law shall
not affect the validity or enforceability of any other provision  hereof.  

e. Entire
Agreement; Amendments. This Agreement and the instruments  referenced herein
contain the entire understanding of the parties with respect to the matters 
covered herein and therein and, except as specifically set forth herein or
therein, neither the  Company nor the Buyer makes any representation, warranty,
covenant or undertaking with  respect to such matters. No provision of this
Agreement may be waived or amended other than  by an instrument in writing
signed by the majority in interest of the Buyer. 

f.
Notices. All notices, demands, requests, consents, approvals, and  other
communications required or permitted hereunder shall be in writing and, unless
otherwise  specified herein, shall be (i) personally served, (ii) deposited in
the mail, registered or certified,  return receipt requested, postage prepaid,
(iii) delivered by reputable air courier service with  charges prepaid, or (iv)
transmitted by hand delivery, telegram, facsimile, or electronic mail 
addressed as set forth below or to such other address as such party shall have
specified most  recently by written notice. Any notice or other communication
required or permitted to be given  hereunder shall be deemed effective (a) upon
hand delivery, delivery by facsimile, with accurate  confirmation generated by
the transmitting facsimile machine, or delivery by electronic mail  when sent,
at the address or number designated below (if delivered on a business day
during  normal business hours where such notice is to be received), or the
first business day following  such delivery (if delivered other than on a
business day during normal business hours where such  notice is to be received)
or (b) on the second business day following the date of mailing by  express
courier service, fully prepaid, addressed to such address, or upon actual
receipt of such  mailing, whichever shall first occur. The addresses for such
communications shall be:

-18-

If to the Company, to:  

Rich Cigars, Inc.  

5100 SW 103rd Street 

Ocala, FL 34476

e-mail: info@richcigars.com  

If to the Holder, to: 

CROWN BRIDGE PARTNERS, LLC 

1173a 2nd Avenue, Suite 126

New York, NY 10065

e-mail: Info@CrownBridgeCapital.com

Each party shall provide notice to
the other party of any change in address.  

g.
Successors and Assigns. This Agreement shall be binding upon and  inure to the
benefit of the parties and their successors and assigns. Neither the Company
nor the  Buyer shall assign this Agreement or any rights or obligations
hereunder without the prior  written consent of the other. Notwithstanding the
foregoing, subject to Section 2(f), the Buyer  may assign its rights hereunder
to any person that purchases Securities in a private transaction  from the
Buyer or to any of its "affiliates," as that term is defined under the 1934
Act, without  the consent of the Company.  

h. Third
Party Beneficiaries. This Agreement is intended for the benefit  of the parties
hereto and their respective permitted successors and assigns, and is not for
the  benefit of, nor may any provision hereof be enforced by, any other person.

i.
Survival. The representations and warranties of the Company and the  agreements
and covenants set forth in this Agreement shall survive the closing hereunder. The 
Company agrees to indemnify and hold harmless the Buyer and all their officers,
directors,  employees and agents for loss or damage arising as a result of or
related to any breach by the  Company of any of its representations, warranties
and covenants set forth in this Agreement or  any of its covenants and
obligations under this Agreement, including advancement of expenses  as they
are incurred. 

j.
Further Assurances. Each party shall do and perform, or cause to be  done and
performed, all such further acts and things, and shall execute and deliver all
such other  agreements, certificates, instruments and documents, as the other
party may reasonably request  in order to carry out the intent and accomplish
the purposes of this Agreement and the  consummation of the transactions
contemplated hereby.

-19-

k. No
Strict Construction. The language used in this Agreement will be  deemed to be
the language chosen by the parties to express their mutual intent, and no rules
of  strict construction will be applied against any party. 

l.
Remedies.  

(i) The
Company acknowledges that a breach by it of its  obligations hereunder will
cause irreparable harm to the Buyer by vitiating the intent and  purpose of the
transaction contemplated hereby. Accordingly, the Company acknowledges that 
the remedy at law for a breach of its obligations under this Agreement will be
inadequate and  agrees, in the event of a breach or threatened breach by the
Company of the provisions of this  Agreement, that the Buyer shall be entitled,
in addition to all other available remedies at law or  in equity, and in
addition to the penalties assessable herein, to an injunction or injunctions 
restraining, preventing or curing any breach of this Agreement and to enforce
specifically the  terms and provisions hereof, without the necessity of showing
economic loss and without any  bond or other security being required.  

(ii) In
addition to any other remedy provided herein or in any  document executed in
connection herewith, Borrower shall pay Holder for all costs, fees and 
expenses in connection with any litigation, contest, dispute, suit or any other
action to enforce  any rights of Holder against Borrower in connection
herewith, including, but not limited to,  costs and expenses and attorneys'
fees, and costs and time charges of counsel to Holder. In  furtherance of the
foregoing, Borrower shall pay an amount equal to $25,000 to the Holder 
immediately upon the Holder's filing of any litigation, contest, dispute, suit
or any other action  to enforce any rights of Holder against Borrower in
connection herewith, which such amount  shall be used to pay Holder's attorneys'
fees, cost and expenses. Additional amounts shall be  paid by Borrower to
Holder immediately upon Borrower's receipt of invoices from Holder's  attorney
evidencing the charges and fees assessed in connection with any such
litigation,  contest, dispute, suit or any other action to enforce any rights
of Holder and, upon receiving  such invoices which indicate outstanding fees in
excess of $25,000 at any time, Borrower shall  promptly pay an additional
$25,000 to Holder to be used in satisfaction of additional attorneys'  fees,
and costs and time charges of counsel to Holder. Such payments shall continue 
indefinitely until said litigation, contest, dispute, suit or any other action
to enforce any rights  of Holder against Borrower is settled to the satisfaction
of the Holder. Further, Borrower  agrees to save and hold Holder harmless from
and against any and all liabilities with respect to  or resulting from any
delay in paying or omission to pay such costs and expenses.  

m.
Publicity. The Company, and the Buyer shall have the right to review a 
reasonable period of time before issuance of any press releases, SEC, OTCQB (or
other  applicable trading market), or FINRA filings, or any other public
statements with respect to the  transactions contemplated hereby; provided,
however, that the Company shall be entitled,  without the prior approval of the
Buyer, to make any press release or SEC, OTCQB (or other  applicable trading
market) or FINRA filings with respect to such transactions as is required by

-20-

applicable law and regulations
(although the Buyer shall be consulted by the Company in  connection with any
such press release prior to its release and shall be provided with a copy 
thereof).  

n.
Piggyback Registration Rights. The Company hereby grants the Buyer  the
piggyback registration rights set forth on Exhibit B hereto, with respect to
the Note, the  shares of Common Stock in which the Note is convertible into, so
long as the Note is  outstanding.  

[ - signature page follows - ]

-21-

IN WITNESS WHEREOF, the
undersigned Buyer and the Company have caused this  Agreement to be duly
executed as of the date first above written.

Rich Cigars, Inc. 

By: /s/ Richard Davis

Name: Richard Davis

Title: Chief Executive Officer

CROWN BRIDGE PARTNERS, LLC

 By: /s/

 ________________________________ 

Name:
_____________________________   

Title: Member

 _____________________________  

 

AGGREGATE
SUBSCRIPTION AMOUNT:   

Aggregate Principal Amount of Note: US$750,000.00 

Aggregate Purchase Price: US$675,000.00*   

 

*The first tranche purchase price of
$67,500.00, relating to the first tranche of $75,000.00 under  the Note, shall
be paid within a reasonable amount of time after the closing of the Note. 
Additional tranches may be funded by the Buyer, in Buyer's sole discretion, in
accordance with  the terms of the Note.

-22-

EXHIBIT B

REGISTRATION RIGHTS AGREEMENT

This REGISTRATION RIGHTS AGREEMENT
(the "Agreement"), dated as of March  27, 2017 (the "Execution Date"),
is entered into by and between Rich Cigars, Inc., a Florida  corporation, with
headquarters located at 5100 SW 103rd Street, Ocala, FL 34476 (the  "Company"),
and Crown Bridge Partners, LLC, a New York limited liability company, with its 
address at 1173a 2nd Avenue, Suite 126, New York, NY 10065 (the "Investor").

RECITALS

 A.
Pursuant to the securities purchase agreement entered into by and between the 
Company and the Investor of this even date (the "Securities Purchase
Agreement"), the  Company has agreed to issue and sell to the Investor, the
8% convertible note in the aggregate  principal amount of US$750,000.00 (the "Note"),
which is convertible into an indeterminate  number of shares of the Company's
common stock (collectively the "Common Stock"); 

B. As an
inducement to the Investor to execute and deliver the Securities Purchase 
Agreement, the Company has agreed to provide certain registration rights under
the Securities  Act of 1933, as amended, and the rules and regulations thereunder,
or any similar successor  statute (collectively, the "1933 Act"), and
applicable state securities laws, with respect to the  shares of Common Stock issuable
pursuant to the conversion of the Note.  

C. NOW
THEREFORE, in consideration of the foregoing promises and the mutual 
covenants contained hereinafter and other good and valuable consideration, the
receipt and  sufficiency of which are hereby acknowledged, the Company and the
Investor hereby agree as  follows:  

SECTION 1

DEFINITIONS 

1.1 As
used in this Agreement, the following terms shall have the following  meanings: 

"Execution Date" shall have
the meaning set forth in the preambles.  

"Investor" shall have the
meaning set forth in the preambles.  

"Person" means a
corporation, a limited liability company, an association, a partnership, an 
organization, a business, an individual, a governmental or political
subdivision thereof or a  governmental agency.

-23-

"Potential Material Event"
means any of the following: (i) the possession by the Company of  material
information not ripe for disclosure in the Registration Statement, which shall
be  evidenced by determinations in good faith by the Board of Directors of the
Company that  disclosure of such information in the Registration Statement
would be detrimental to the business  and affairs of the Company, or (ii) any
material engagement or activity by the Company which  would, in the good faith
determination of the Board of Directors of the Company, be adversely  affected
by disclosure in the Registration Statement at such time, which determination
shall be  accompanied by a good faith determination by the Board of Directors
of the Company that the  Registration Statement would be materially misleading
absent the inclusion of such information.  

"Register," "Registered,"
and "Registration" refer to the Registration effected by preparing  and
filing one (1) or more Registration Statements in compliance with the 1933 Act
and pursuant  to Rule 415 under the 1933 Act or any successor rule providing
for offering securities on a  continuous basis ("Rule 415"), and the
declaration or ordering of effectiveness of such  Registration Statement(s) by
the United States Securities and Exchange Commission (the  "SEC"). 

"Registrable Securities"
means (i) all shares of Common Stock issued or issuable pursuant to  the Note,
and (ii) any shares of capital stock issued or issuable with respect to such
shares of  Common Stock, if any, as a result of any stock split, stock
dividend, recapitalization, exchange  or similar event or otherwise, which have
not been (x) included in the Registration Statement that  has been declared effective
by the SEC, or (y) sold under circumstances meeting all of the  applicable
conditions of Rule 144 (or any similar provision then in force) under the 1933
Act. 

"Registration Statement"
means the registration statement of the Company filed under the 1933  Act
covering the Registrable Securities. 

"Transaction Documents"
shall mean this Agreement and the Securities Purchase Agreement  between the
Company and the Investor as of the date hereof, and any other agreements
between  the Company and the Investor executed in conjunction with this
transaction  

All
capitalized terms used in this Agreement and not otherwise defined herein shall
have  the same meaning ascribed to them as in the Securities Purchase
Agreement.  

SECTION 2

REGISTRATION

 2.1 In the
event that the Company files a Registration Statement or Registration 
Statements (as is necessary) on Form S-1 (or, if such form is unavailable for
such a registration,  on such other form as is available for such
registration), at any time on or after the issuance date  of the Note to which
this Agreement is an exhibit to (March 27, 2017), then such Registration 
Statement shall cover the resale by the Investor of all Registrable Securities
(the "Registration  Amount"), and such Registration Statement(s) shall
state that, in accordance with Rule 416

-24-

promulgated under the 1933 Act,
that such Registration Statement also covers such  indeterminate number of
additional shares of Common Stock as may become issuable upon stock  splits,
stock dividends or similar transactions..

2.2
Notwithstanding the registration obligations set forth in this Section 2.1, if
the  staff of the SEC (the "Staff") or the SEC informs the Company that
all of the unregistered  Registrable Securities cannot, as a result of the
application of Rule 415, be registered for resale  as a secondary offering on a
single Registration Statement, the Company agrees to promptly (i)  inform
Investor of such fact and use its commercially reasonable efforts to file
amendments to  the Registration Statement as required by the SEC and/or (ii)
withdraw the Registration  Statement and file a new registration statement (the
"New Registration Statement"), in either  case covering the maximum
number of Registrable Securities permitted to be registered by the  SEC, on
Form S-1 to register for resale the Registrable Securities as a secondary
offering. If the  Company amends the Registration Statement or files a New
Registration Statement, as the case  may be, under clauses (i) or (ii) above,
the Company will use its commercially reasonable efforts  to file with the SEC,
as promptly as allowed by the Staff or SEC, one or more registration 
statements on Form S-1 to register for resale those Registrable Securities that
were not registered  for resale on the Registration Statement, as amended, or
the New Registration Statement (each,  an "Additional Registration Statement").
Additionally, the Company shall have the ability to  file one or more New
Registration Statements to cover the Registrable Securities once the shares 
under the initial Registration Statement referenced in Section 2.1 have been
sold.  

SECTION 3

RELATED OBLIGATIONS 

If the
Company decides to file the Registration Statement with the SEC pursuant to 
Section 2, the Company will affect the registration of the Registrable
Securities in accordance  with the intended method of disposition thereof and,
with respect thereto, the Company shall  have the following obligations: 

3.1 The
Company shall use all commercially reasonable efforts to cause such  Registration
Statement relating to the Registrable Securities to become effective and shall
keep  such Registration Statement effective until the earlier to occur of the
date on which (A) the  Investor shall have sold all the Registrable Securities;
or (B) the Investor has no right to acquire  any additional shares of Common
Stock under the Securities Purchase Agreement (the  "Registration Period").
The Registration Statement (including any amendments or supplements  thereto
and prospectuses contained therein) shall not contain any untrue statement of a
material  fact or omit to state a material fact required to be stated therein,
or necessary to make the  statements therein, in light of the circumstances in
which they were made, not misleading. The  Company shall use all commercially
reasonable efforts to respond to all SEC comments within  ten (10) business
days from receipt of such comments by the Company. The Company shall use  all
commercially reasonable efforts to cause the Registration Statement relating to
the  Registrable Securities to become effective no later than two (2) business
days after notice from

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the SEC that the Registration
Statement may be declared effective. The Investor agrees to  provide all
information which is required by law to provide to the Company, including the 
intended method of disposition of the Registrable Securities, and the Company's
obligations set  forth above shall be conditioned on the receipt of such
information.  

3.2 The
Company shall prepare and file with the SEC such amendments (including 
post-effective amendments) and supplements to the Registration Statement and
the prospectus  used in connection with such Registration Statement, which
prospectus is to be filed pursuant to  Rule 424 promulgated under the 1933 Act,
as may be necessary to keep such Registration  Statement effective during the
Registration Period, and, during such period, comply with the  provisions of
the 1933 Act with respect to the disposition of all Registrable Securities of
the  Company covered by such Registration Statement until such time as all of
such Registrable  Securities shall have been disposed of in accordance with the
intended methods of disposition by  the Investor thereof as set forth in such
Registration Statement. In the event the number of shares  of Common Stock
covered by the Registration Statement filed pursuant to this Agreement is at 
any time insufficient to cover all of the Registrable Securities, the Company
shall amend such  Registration Statement, or file a new Registration Statement
(on the short form available  therefor, if applicable), or both, so as to cover
all of the Registrable Securities, in each case, as  soon as practicable, but
in any event within thirty (30) calendar days after the necessity therefor 
arises. The Company shall use commercially reasonable efforts to cause such
amendment and/or  new Registration Statement to become effective as soon as
practicable following the filing  thereof.  

3.3 The
Company shall make available to the Investor whose Registrable Securities  are
included in any Registration Statement and its legal counsel without charge (i)
promptly after  the same is prepared and filed with the SEC at least one (1)
copy of such Registration Statement  and any amendment(s) thereto, including financial
statements and schedules, all documents  incorporated therein by reference and
all exhibits, the prospectus included in such Registration  Statement
(including each preliminary prospectus) and, with regards to such Registration 
Statement(s), any correspondence by or on behalf of the Company to the SEC or
the staff of the  SEC and any correspondence from the SEC or the staff of the
SEC to the Company or its  representatives; (ii) upon the effectiveness of any
Registration Statement, the Company shall  make available copies of the
prospectus, via EDGAR, included in such Registration Statement  and all
amendments and supplements thereto; and (iii) such other documents, including
copies of  any preliminary or final prospectus, as the Investor may reasonably
request from time to time to  facilitate the disposition of the Registrable
Securities. 

3.4 The
Company shall use commercially reasonable efforts to (i) register and  qualify
the Registrable Securities covered by the Registration Statement under such
other  securities or "blue sky" laws of such states in the United States as the
Investor reasonably  requests; (ii) prepare and file in those jurisdictions,
such amendments (including post-effective  amendments) and supplements to such
registrations and qualifications as may be necessary to  maintain the
effectiveness thereof during the Registration Period; (iii) take such other
actions as

-26-

may be necessary to maintain such
registrations and qualifications in effect at all times during  the
Registration Period, and (iv) take all other actions reasonably necessary or
advisable to  qualify the Registrable Securities for sale in such
jurisdictions; provided, however, that the  Company shall not be required in
connection therewith or as a condition thereto to (A) qualify to  do business
in any jurisdiction where it would not otherwise be required to qualify but for
this  Section 3.4, or (B) subject itself to general taxation in any such
jurisdiction. The Company shall  promptly notify the Investor who holds Registrable
Securities of the receipt by the Company of  any notification with respect to
the suspension of the registration or qualification of any of the  Registrable
Securities for sale under the securities or "blue sky" laws of any jurisdiction
in the  United States or its receipt of actual notice of the initiation or
threatening of any proceeding for  such purpose.  

3.5 As
promptly as practicable after becoming aware of such event, the Company  shall
notify Investor in writing of the happening of any event as a result of which
the prospectus  included in the Registration Statement, as then in effect,
includes an untrue statement of a  material fact or omission to state a
material fact required to be stated therein or necessary to  make the
statements therein, in light of the circumstances under which they were made,
not  misleading ("Registration Default") and use all diligent efforts to
promptly prepare a  supplement or amendment to such Registration Statement and
take any other necessary steps to  cure the Registration Default (which, if
such Registration Statement is on Form S-3, may consist  of a document to be
filed by the Company with the SEC pursuant to Section 13(a), 13(c), 14 or 
15(d) of the 1934 Act (as defined below) and to be incorporated by reference in
the prospectus)  to correct such untrue statement or omission, and make
available copies of such supplement or  amendment to the Investor. The Company
shall also promptly notify the Investor (i) when a  prospectus or any
prospectus supplement or post-effective amendment has been filed, and when  the
Registration Statement or any post-effective amendment has become effective
(the Company  will prepare notification of such effectiveness which shall be
delivered to the Investor on the  same day of such effectiveness and by
overnight mail), additionally, the Company will promptly  provide to the
Investor, a copy of the effectiveness order prepared by the SEC once it is
received  by the Company; (ii) of any request by the SEC for amendments or supplements
to the  Registration Statement or related prospectus or related information,
(iii) of the Company's  reasonable determination that a post-effective
amendment to the Registration Statement would  be appropriate, (iv) in the
event the Registration Statement is no longer effective, or (v) if the 
Registration Statement is stale as a result of the Company's failure to timely
file its financials or  otherwise  

3.6 The
Company shall use all commercially reasonable efforts to prevent the  issuance
of any stop order or other suspension of effectiveness of the Registration
Statement, or  the suspension of the qualification of any of the Registrable
Securities for sale in any jurisdiction  and, if such an order or suspension is
issued, to obtain the withdrawal of such order or  suspension at the earliest
possible moment and to notify the Investor holding Registrable  Securities
being sold of the issuance of such order and the resolution thereof or its
receipt of

-27-

actual notice of the initiation or
threat of any proceeding concerning the effectiveness of the  registration
statement.  

3.7 The
Company shall permit the Investor and one (1) legal counsel, designated by  the
Investor, to review and comment upon the Registration Statement and all
amendments and  supplements thereto at the request of the Investor. However,
any postponement of a filing of a  Registration Statement or any postponement
of a request for acceleration or any postponement of  the effective date or
effectiveness of a Registration Statement by written request of the Investor 
(collectively, the "Investor's Delay") shall not act to trigger any
penalty of any kind, or any cash  amount due or any in-kind amount due the
Investor from the Company under any and all  agreements of any nature or kind between
the Company and the Investor. The event(s) of an  Investor's Delay shall act to
suspend all obligations of any kind or nature of the Company under  any and all
agreements of any nature or kind between the Company and the Investor.

3.8 At
the request of the Investor, the Company's counsel shall furnish to the 
Investor an opinion letter confirming the effectiveness of the registration
statement and the free  trading status of the Registrable Securities. Such
opinion letter shall be issued as of the date of  the effectiveness of the
registration statement and be in a form reasonably acceptable to the  Investor,
Company's transfer agent, and Investor's broker(s).

3.9 The
Company shall hold in confidence and not make any disclosure of  information
concerning the Investor unless (i) disclosure of such information is necessary
to  comply with federal or state securities laws, (ii) the disclosure of such
information is necessary  to avoid or correct a misstatement or omission in any
Registration Statement, (iii) the release of  such information is ordered
pursuant to a subpoena or other final, non-appealable order from a  court or
governmental body of competent jurisdiction, or (iv) such information has been
made  generally available to the public other than by disclosure in violation
of this Agreement or any  other agreement. The Company agrees that it shall,
upon learning that disclosure of such  information concerning the Investor is
sought in or by a court or governmental body of  competent jurisdiction or
through other means, give prompt written notice to the Investor and  allow the
Investor, at the Investor's expense, to undertake appropriate action to
prevent  disclosure of, or to obtain a protective order covering such
information.

3.10 The
Company shall use all commercially reasonable efforts to maintain  designation
and quotation of all the Registrable Securities covered by any Registration
Statement  on the principal market in which the Company's common stock is then
traded. If, despite the  Company's commercially reasonable efforts, the Company
is unsuccessful in satisfying the  preceding sentence, it shall use
commercially reasonable efforts to cause all the Registrable  Securities
covered by any Registration Statement to be listed on each other national
securities  exchange and automated quotation system, if any, on which
securities of the same class or series  issued by the Company are then listed,
if any, if the listing of such Registrable Securities is then  permitted under
the rules of such exchange or system. The Company shall pay all fees and 
expenses in connection with satisfying its obligation under this Section 3.10.

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3.11 The
Company shall cooperate with the Investor to facilitate electronic delivery  of
the Registrable Securities or if requested by the Investor, the preparation of
certificates to be  offered pursuant to the Registration Statement and enable
such certificates to be in such  denominations or amounts, as the case may be,
as the Investor may reasonably request and after  any sales of such Registrable
Securities by the Investor, such certificates not bearing any  restrictive
legend).

3.12 The
Company shall provide a transfer agent for all the Registrable Securities not 
later than the effective date of the first Registration Statement filed
pursuant hereto.

3.13 If
requested by the Investor, the Company shall (i) as soon as reasonably 
practical incorporate in a prospectus supplement or post-effective amendment
such information  as the Investor reasonably determines should be included
therein relating to the sale and  distribution of Registrable Securities,
including, without limitation, information with respect to  the offering of the
Registrable Securities to be sold in such offering; (ii) make all required
filings  of such prospectus supplement or post-effective amendment as soon as
reasonably possible after  being notified of the matters to be incorporated in
such prospectus supplement or post-effective  amendment; and (iii) supplement
or make amendments to any Registration Statement if  reasonably requested by
the Investor.

3.14 The
Company shall use all commercially reasonable efforts to cause the  Registrable
Securities covered by the applicable Registration Statement to be registered
with or  approved by such other governmental agencies or authorities as may be
necessary to facilitate the  disposition of such Registrable Securities.

3.15 The
Company shall otherwise use all commercially reasonable efforts to comply  with
all applicable rules and regulations of the SEC in connection with any
registration  hereunder.

3.16
Within two (2) business day after the Registration Statement which includes  Registrable
Securities is declared effective by the SEC, the Company shall deliver to the
transfer  agent for such Registrable Securities, with copies to the Investor,
confirmation that such  Registration Statement has been declared effective by
the SEC.  

3.17 The
Company shall take all other reasonable actions necessary to expedite and 
facilitate disposition by the Investor of Registrable Securities pursuant to
the Registration  Statement. 

SECTION 4

OBLIGATIONS OF THE INVESTOR 

4.1 At
least five (5) calendar days prior to the first anticipated filing date of the 
Registration Statement the Company shall notify the Investor in writing of the information
the  Company requires from the Investor for the Registration Statement. It
shall be a condition

-29-

precedent to the obligations of
the Company to complete the registration pursuant to this  Agreement with
respect to the Registrable Securities and the Investor agrees to furnish to
the  Company that information regarding itself, the Registrable Securities and
the intended method of  disposition of the Registrable Securities as shall
reasonably be required to effect the registration  of such Registrable
Securities and the Investor shall execute such documents in connection with 
such registration as the Company may reasonably request.  

4.2 The
Investor, by its acceptance of the Registrable Securities, agrees to cooperate 
with the Company as reasonably requested by the Company in connection with the
preparation  and filing of any Registration Statement hereunder. 

4.3 The
Investor agrees that, upon receipt of written notice from the Company of  the
happening of any event of the kind described in Section 3.6 or the first
sentence of 3.5, the  Investor will immediately discontinue disposition of Registrable
Securities pursuant to any  Registration Statement(s) covering such Registrable
Securities until the Investor's receipt of the  copies of the supplemented or
amended prospectus contemplated by Section 3.6 or the first  sentence of 3.5.

SECTION 5

EXPENSES OF REGISTRATION

 

All legal expenses, other as set
forth in the Securities Purchase Agreement, incurred in  connection with
registrations including comments, filings or qualifications pursuant to
Sections 2  and 3, including, without limitation, all registration, listing and
qualifications fees, and printing  fees shall be paid by the Company.  

SECTION 6

INDEMNIFICATION 

In the event any Registrable
Securities are included in the Registration Statement under  this Agreement: 

6.1 To
the fullest extent permitted by law, the Company, under this Agreement,  will,
and hereby does, indemnify, hold harmless and defend the Investor who holds Registrable 
Securities, the directors, officers, partners, employees, counsel, agents,
representatives of, and  each Person, if any, who controls, any Investor within
the meaning of the 1933 Act or the  Securities Exchange Act of 1934, as amended
(the "1934 Act") (each, an "Indemnified  Person"), against any
losses, claims, damages, liabilities, judgments, fines, penalties, charges, 
costs, attorneys' fees, amounts paid in settlement or expenses, joint or
several (collectively,  "Claims"), incurred in investigating, preparing
or defending any action, claim, suit, inquiry,  proceeding, investigation or
appeal taken from the foregoing by or before any court or  governmental,
administrative or other regulatory agency, body or the SEC, whether pending or 
threatened, whether or not an indemnified party is or may be a party thereto ("Indemnified 

-30-

Damages"), to which any of them may become subject insofar as such
Claims (or actions or  proceedings, whether commenced or threatened, in respect
thereof) arise out of or are based  upon: (i) any untrue statement or alleged
untrue statement of a material fact in the Registration  Statement or any
post-effective amendment thereto or in any filing made in connection with the 
qualification of the offering under the securities or other "blue sky" laws of
any jurisdiction in  which the Investor has requested in writing that the
Company register or qualify the Shares  ("Blue Sky Filing"), or the
omission or alleged omission to state a material fact required to be  stated therein
or necessary to make the statements therein, in light of the circumstances
under  which the statements therein were made, not misleading, (ii) any untrue
statement or alleged  untrue statement of a material fact contained in the
final prospectus (as amended or  supplemented, if the Company files any
amendment thereof or supplement thereto with the SEC)  or the omission or
alleged omission to state therein any material fact necessary to make the 
statements made therein, in light of the circumstances under which the
statements therein were  made, not misleading, or (iii) any violation or
alleged violation by the Company of the 1933 Act,  the 1934 Act, any other law,
including, without limitation, any state securities law, or any rule or 
regulation thereunder relating to the offer or sale of the Registrable
Securities pursuant to the  Registration Statement (the matters in the
foregoing clauses (i) through (iii) being, collectively,  "Violations").
Subject to the restrictions set forth in Section 6.3 the Company shall
reimburse  the Investor and each such controlling person, promptly as such
expenses are incurred and are  due and payable, for any reasonable legal fees
or other reasonable expenses incurred by them in  connection with investigating
or defending any such Claim. Notwithstanding anything to the  contrary
contained herein, the indemnification agreement contained in this Section 6.1:
(i) shall  not apply to a Claim arising out of or based upon a Violation which
is due to the inclusion in the  Registration Statement of the information
furnished to the Company by any Indemnified Person  expressly for use in
connection with the preparation of the Registration Statement or any such 
amendment thereof or supplement thereto; (ii) shall not be available to the
extent such Claim is  based on (a) a failure of the Investor to deliver or to
cause to be delivered the prospectus made  available by the Company or (b) the
Indemnified Person's use of an incorrect prospectus despite  being promptly
advised in advance by the Company in writing not to use such incorrect 
prospectus; (iii) any claims based on the manner of sale of the Registrable
Securities by the  Investor or of the Investor's failure to register as a
dealer under applicable securities laws; (iv)  any omission of the Investor to
notify the Company of any material fact that should be stated in  the
Registration Statement or prospectus relating to the Investor or the manner of
sale; and (v)  any amounts paid in settlement of any Claim if such settlement is
effected without the prior  written consent of the Company, which consent shall
not be unreasonably withheld. Such  indemnity shall remain in full force and
effect regardless of any investigation made by or on  behalf of the Indemnified
Person and shall survive the resale of the Registrable Securities by the 
Investor pursuant to the Registration Statement. 

6.2
Promptly after receipt by an Indemnified Person or Indemnified Party under this 
Section 6 of notice of the commencement of any action or proceeding (including
any  governmental action or proceeding) involving a Claim, such Indemnified
Person or Indemnified  Party shall, if a Claim in respect thereof is to be made
against any indemnifying party under this

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Section 6, deliver to the
indemnifying party a written notice of the commencement thereof, and  the
indemnifying party shall have the right to participate in, and, to the extent
the indemnifying  party so desires, jointly with any other indemnifying party
similarly noticed, to assume control of  the defense thereof with counsel
mutually satisfactory to the indemnifying party and the  Indemnified Person or
the Indemnified Party, as the case may be; provided, however, that an 
Indemnified Person or Indemnified Party shall have the right to retain its own
counsel with the  fees and expenses to be paid by the indemnifying party, if,
in the reasonable opinion of counsel  retained by the Indemnified Person or
Indemnified Party, the representation by counsel of the  Indemnified Person or
Indemnified Party and the indemnifying party would be inappropriate due  to
actual or potential differing interests between such Indemnified Person or
Indemnified Party  and any other party represented by such counsel in such
proceeding. The indemnifying party  shall pay for only one (1) separate legal
counsel for the Indemnified Persons or the Indemnified  Parties, as applicable,
and such counsel shall be selected by the Investor, if the Investor is 
entitled to indemnification hereunder, or the Company, if the Company is
entitled to  indemnification hereunder, as applicable. The Indemnified Party or
Indemnified Person shall  cooperate fully with the indemnifying party in
connection with any negotiation or defense of any  such action or Claim by the
indemnifying party and shall furnish to the indemnifying party all  information
reasonably available to the Indemnified Party or Indemnified Person which
relates to  such action or Claim. The indemnifying party shall keep the
Indemnified Party or Indemnified  Person fully apprised at all times as to the
status of the defense or any settlement negotiations  with respect thereto. No
indemnifying party shall be liable for any settlement of any action,  claim or
proceeding affected without its written consent, provided, however, that the 
indemnifying party shall not unreasonably withhold, delay or condition its
consent. No  indemnifying party shall, without the consent of the Indemnified
Party or Indemnified Person,  consent to entry of any judgment or enter into
any settlement or other compromise which does  not include as an unconditional
term thereof the giving by the claimant or plaintiff to such  Indemnified Party
or Indemnified Person of a release from all liability in respect to such
Claim.  Following indemnification as provided for hereunder, the indemnifying
party shall be subrogated  to all rights of the Indemnified Party or
Indemnified Person with respect to all third parties, firms  or corporations
relating to the matter for which indemnification has been made. The failure to 
deliver written notice to the indemnifying party within a reasonable time of
the commencement  of any such action shall not relieve such indemnifying party
of any liability to the Indemnified  Person or Indemnified Party under this
Section 6, except to the extent that the indemnifying party  is prejudiced in
its ability to defend such action.  

6.3 The
indemnity agreements contained herein shall be in addition to (i) any cause  of
action or similar right of the Indemnified Party or Indemnified Person against
the  indemnifying party or others, and (ii) any liabilities the indemnifying
party may be subject to  pursuant to the law.

-32-

SECTION 7

CONTRIBUTION

7.1 To
the extent any indemnification by an indemnifying party is prohibited or 
limited by law, the indemnifying party agrees to make the maximum contribution
with respect to  any amounts for which it would otherwise be liable under
Section 6 to the fullest extent  permitted by law; provided, however, that: (i)
no contribution shall be made under circumstances  where the maker would not
have been liable for indemnification under the fault standards set  forth in
Section 6; (ii) no seller of Registrable Securities guilty of fraudulent
misrepresentation  (within the meaning of Section 11(f) of the 1933 Act) shall
be entitled to contribution from any  seller of Registrable Securities who was
not guilty of fraudulent misrepresentation; and (iii)  contribution by any
seller of Registrable Securities shall be limited in amount to the net amount 
of proceeds received by such seller from the sale of such Registrable
Securities. Notwithstanding  the provisions of this Section, no Investor shall
be required to contribute, in the aggregate, any  amount in excess of the
amount by which the net proceeds actually received by such Investor  from the
applicable sale of the Registrable Securities subject to the claim exceeds the
amount of  any damages that such Investor has otherwise been required to pay,
or would otherwise be  required to pay under Section 6.2, by reason of such
untrue or alleged untrue statement or  omission or alleged omission.  

SECTION 8

REPORTS UNDER THE 1934 ACT

 

8.1 With
a view to making available to the Investor the benefits of Rule 144 
promulgated under the 1933 Act or any other similar rule or regulation of the
SEC that may at  any time permit the Investor to sell securities of the Company
to the public without registration  ("Rule 144"), provided that the Investor
holds any Registrable Securities are eligible for resale  under Rule 144, the
Company agrees to: 

(a) make
and keep public information available, as those terms are understood  and
defined in Rule 144;  

(b) file
with the SEC in a timely manner all reports and other documents  required of
the Company under the 1933 Act and the 1934 Act so long as the Company remains 
subject to such requirements (it being understood that nothing herein shall
limit the Company's  obligations under Section 5(c) of the Securities Purchase
Agreement) and the filing of such  reports and other documents is required for
the applicable provisions of Rule 144; and

(c)
furnish to the Investor, promptly upon request, (i) a written statement by  the
Company that it has complied with the reporting requirements of Rule 144, the
1933 Act and  the 1934 Act, (ii) a copy of the most recent annual or quarterly
report of the Company and such  other reports and documents so filed by the
Company, and (iii) such other information as may be  reasonably requested to
permit the Investor to sell such securities pursuant to Rule 144 without 
registration. 

-33-

SECTION 9

MISCELLANEOUS

 

9.1 Notices.
Any notices or other communications required or permitted to be given 
under the terms of this Agreement must be given in accordance with the
Securities Purchase  Agreement.  

9.2 No
Waivers. Failure of any party to exercise any right or remedy under this 
Agreement or otherwise, or delay by a party in exercising such right or remedy,
shall not operate  as a waiver thereof.  

9.3 No
Assignments. The rights and obligations under this Agreement shall not be 
assignable.  

9.4 Entire
Agreement/Amendment. This Agreement and the Transaction  Documents
constitute the entire agreement among the parties hereto with respect to the
subject  matter hereof and thereof. There are no restrictions, promises,
warranties or undertakings, other  than those set forth or referred to herein
and therein. This Agreement and the Transaction  Documents supersede all prior
agreements and understandings among the parties hereto with  respect to the
subject matter hereof and thereof. The provisions of this Agreement may be 
amended only with the written consent of the Company and Investor.  

9.5 Headings.
The headings in this Agreement are for convenience of reference only  and shall
not limit or otherwise affect the meaning hereof. Whenever required by the
context of  this Agreement, the singular shall include the plural and masculine
shall include the feminine.  This Agreement shall not be construed as if it had
been prepared by one of the parties, but rather  as if all the parties had
prepared the same.  

9.6 Counterparts.
This Agreement may be executed in any number of counterparts  and by the
different signatories hereto on separate counterparts, each of which, when so 
executed, shall be deemed an original, but all such counterparts shall
constitute but one and the  same instrument. This Agreement may be executed by
facsimile transmission, PDF, electronic  signature or other similar electronic
means with the same force and effect as if such signature  page were an original
thereof. 

9.7 Further
assurances. Each party shall do and perform, or cause to be done and 
performed, all such further acts and things, and shall execute and deliver all
such other  agreements, certificates, instruments and documents, as the other
party may reasonably request  in order to carry out the intent and accomplish
the purposes of this Agreement and the  consummation of the transactions
contemplated hereby. 

 9.8 Severability.
In case any provision of this Agreement is held by a court of  competent
jurisdiction to be excessive in scope or otherwise invalid or unenforceable,
such

-34-

provision shall be adjusted rather
than voided, if possible, so that it is enforceable to the  maximum extent
possible, and the validity and enforceability of the remaining provisions of
this  Agreement will not in any way be affected or impaired thereby.

9.9 Law
governing this agreement. This Agreement shall be governed by and 
construed in accordance with the laws of the State of New York without regard
to principles of  conflicts of laws. Any action brought by either party against
the other concerning the  transactions contemplated by this Agreement shall be
brought only in the state courts or federal  courts located in New York City,
New York. The parties to this Agreement hereby irrevocably  waive any objection
to jurisdiction and venue of any action instituted hereunder and shall not 
assert any defense based on lack of jurisdiction or venue or based upon forum
non conveniens.  The parties executing this Agreement and other agreements
referred to herein or delivered  in connection herewith on behalf of the
Company agree to submit to the in personam  jurisdiction of such courts and
hereby irrevocably waive trial by jury. The prevailing party  shall be
entitled to recover from the other party its reasonable attorney's fees and
costs. In the  event that any provision of this Agreement or any other
agreement delivered in connection  herewith is invalid or unenforceable under
any applicable statute or rule of law, then such  provision shall be deemed
inoperative to the extent that it may conflict therewith and shall be  deemed
modified to conform with such statute or rule of law. Any such provision which may 
prove invalid or unenforceable under any law shall not affect the validity or
enforceability of any  other provision of any agreement. Each party hereby
irrevocably waives personal service of  process and consents to process being
served in any suit, action or proceeding in connection with  this Agreement or
any other Transaction Documents by mailing a copy thereof via registered or 
certified mail or overnight delivery (with evidence of delivery) to such party
at the address in  effect for notices to it under this Agreement and agrees
that such service shall constitute good  and sufficient service of process and
notice thereof. Nothing contained herein shall be deemed to  limit in any way
any right to serve process in any other manner permitted by law.  

9.10 No
third party beneficiaries. This Agreement is intended for the benefit of the 
parties hereto and is not for the benefit of, nor may any provision hereof be
enforced by, any  other person, except that the Company acknowledges that the
rights of the Investor may be  enforced by its general partner. 

(Signature page immediately follows)

-35-

IN WITNESS WHEREOF, the parties have caused this Agreement to be duly executed 
by their respective authorized representatives as of the Execution Date.  

 Rich
Cigars, Inc. 

By: /s/ Richard Davis

Name: Richard Davis   

Title: Chief Executive Officer  

 

 CROWN
BRIDGE PARTNERS, LLC

By:/s/

 _________________________________  

Name: ______________________________  

Title: Member

______________________________    

 

 

-36-Exhibit 10.1

 

TRAVELCENTERS OF AMERICA LLC
 MANAGEMENT INCENTIVE PLAN

 

I.                                        Purpose of the Plan

 

The purpose of the TravelCenters of America LLC Management Incentive Plan (the “Plan”) is to encourage the executive officers of TravelCenters of America LLC (the “Company”) to continue their efforts for the Company by providing opportunities for them to earn cash bonuses and share-based awards (shares issued with respect to any share-based award hereunder shall be issued pursuant to the TravelCenters of America LLC 2016 Equity Compensation Plan or a successor plan) which constitute “qualified performance-based compensation” under Section 162(m) of the Internal Revenue Code of 1986, as amended (together with the regulations issued thereunder, “Section 162(m)”).

 

II.                                   Administration

 

The Plan shall be administered by the Compensation Committee (the “Committee”) of the Board of Directors (the “Board”) of the Company. All members of the Committee shall qualify at all relevant times as “outside directors” (as that term is defined in Section 162(m)). Without limitation, the Committee shall have the sole power and authority, consistent with the express terms of the Plan and the requirements of the qualified performance-based compensation exemption from the application of Section 162(m):

 

(a)                                 to select, subject to the eligibility requirements of Section IV, those employees of the Company or a subsidiary who shall receive awards under the Plan (“Participants”);

 

(b)                                 to determine all of the terms and conditions of awards (which need not be identical for each Participant or any award);

 

(c)                                  to make adjustments to the terms and conditions applicable to awards in accordance with Section VII;

 

(d)                                 to determine final award amounts to be paid to Participants (including the ability to exercise the discretion to reduce (but not increase) the amount of the award otherwise payable to a Participant);

 

(e)                                  to adopt, alter and repeal such administrative rules, guidelines and practices governing the Plan as it shall from time to time deem advisable;

 

(f)                                   to construe and interpret the terms and provisions of the Plan and any award in its sole discretion; and

 

(g)                                  to make all other determinations deemed necessary or advisable for the administration of the Plan.

 

 

All decisions made by the Committee pursuant to the provisions of the Plan shall be final, conclusive and binding on all persons, including the Company and the Participants. No member of the Committee, nor any officer or employee of the Company or a subsidiary acting on behalf of the Committee, shall be personally liable for any action, determination for consistency or interpretation taken or made in good faith with respect to the Plan, and all members of the Committee and each and any officer or employee of the Company or a subsidiary acting on their behalf shall, to the extent permitted by law, be fully indemnified by the Company in respect of any such action, determination or interpretation.

 

III.                             Term

 

The Plan was adopted by the Board on November 30, 2016 (the “Effective Date”), subject to approval by the Company’s shareholders at the 2017 Annual Meeting of Shareholders. Subject to obtaining such approval, the Plan shall remain in effect until terminated by the Board or the Committee.

 

IV.                              Eligibility and Participation

 

Eligibility to participate in the Plan shall be limited to individuals who are executive officers of the Company on the date the Committee determines the Participants in the Plan for the applicable Plan year. Participants in the Plan shall be selected by the Committee from those executive officers eligible to participate in the Plan.

 

V.                                   Performance Period; Maximum Plan Funding Amount

 

Unless otherwise determined by the Committee, the performance period under the Plan shall be the twelve month period commencing on October 1 of each year and ending on September 30 of the following year. For each such twelve month period (whether or not the Committee uses such twelve month period or a different performance period or periods), the maximum amount payable with respect to awards under the Plan shall be 5% of the Company’s EBITDAR, if any, for such twelve month period (the “Plan Pool”). For purposes of applying the foregoing limit, amounts payable with respect to a performance period shall be counted toward the limit applicable to the twelve month period (October 1 to September 30) in which the performance period ends. For purposes of the Plan, EBITDAR is defined as on Appendix A hereto, and each element of EBITDAR shall be determined in accordance with generally accepted accounting principles (and shall be subject to adjustment pursuant to Section VII).

 

VI.                              Determination of Participants and Awards for a Performance Period; Contemplated Procedures

 

(a)                                 Not later than the 90th day of each performance period, or if shorter, prior to the time that 25% of the applicable performance period has elapsed (such 90 day or shorter period, the “Window Period”), the Committee shall establish in writing (i) the identity of each of the executive officers who will be Participants in the Plan for such performance period and (ii) the percentage of the aggregate Plan Pool which each Participant is eligible to earn for such performance period (referred to

 

2

 

herein as the Participant’s “Maximum Bonus Allocation”). In no event shall the aggregate Maximum Bonus Allocations to Participants for a performance period exceed 100% of the Plan Pool.

 

(b)                                 Notwithstanding anything in the Plan to the contrary, no Participant shall receive an award under the Plan for any one performance period in excess of fifty percent (50%) of the Plan Pool. Neither the termination of a Participant’s employment prior to the payment of awards with respect to such performance period, the failure of a Participant to earn or be awarded some or all of his or her bonus hereunder (such as in the case of an exercise of the Committee’s authority to reduce the amount of a bonus otherwise payable hereunder) nor any other event shall result in an increase in any other Participant’s Maximum Bonus Allocation for a performance period.

 

(c)                                  As soon as practicable following the end of the applicable performance period, the Committee shall (i) certify in writing the amount of the Company’s EBITDAR for the performance period (if any), (ii) calculate the amount of the Plan Pool based on such EBITDAR results and (iii) calculate each Participants’ Maximum Bonus Allocation for the performance period. Following such certification and calculation, the Committee shall determine the Participants’ annual cash bonus and annual share awards for the completed performance period. The value of the annual cash bonus and annual share awards for the completed performance period may not exceed the Participant’s Maximum Bonus Allocation and may be reduced to a value less than the Participant’s Maximum Bonus Allocation if the Committee determines in its sole discretion to reduce the amount payable (which determination need not be uniform as between Participants). For purposes of determining whether the value of the annual award exceeds the Participant’s Maximum Bonus Allocation for the performance period, bonus awards shall be measured at their cash value and share awards, whether restricted or not, shall be valued at the closing price of the Company’s common shares on the last trading day prior to the date upon which the Committee makes its final bonus determination.

 

3

 

VII.                         Equitable Adjustment

 

Solely to the extent consistent with the requirements of the qualified performance-based compensation exemption from the application of Section 162(m), the Committee shall have the authority to make equitable adjustments to the performance measure hereunder in recognition of unusual or nonrecurring events affecting the Company or any subsidiary or affiliate or the financial statements of the Company or any subsidiary or affiliate, in response to changes in applicable laws or regulations, or to account for items of gain, loss or expense determined to be unusual in nature or infrequent in occurrence or related to the disposal of a segment of a business or related to a change in accounting principles.

 

VIII.                    Payment of Awards

 

Cash awards for a performance period will, to the extent earned and established by the Committee under Section VI be paid (subject to applicable withholding) as soon as practicable following the Committee’s determination of awards for that performance period, and in no event later than March 15th of the year immediately following the performance period. Portions of awards payable in shares shall be paid in the form of restricted or unrestricted of the Company’s common shares, which may be subject to service based vesting conditions which extend beyond the applicable performance period.

 

IX.                              Code Section 409A

 

The intent of the Company is that payments and benefits under the Plan be exempt from the requirements of Section 409A of the Internal Revenue Code and the Plan shall be interpreted and administered in accordance with such intention.

 

X.                                   Other Provisions

 

(a)                                 Except as the Committee may otherwise determine in its sole discretion (subject in all cases to compliance with the performance-based compensation exemption to Section 162(m)), termination of employment of a Participant for any reason prior to the payment of the award for a performance period shall result in such Participant ceasing to be eligible for an award under the Plan for such performance period.

 

(b)                                 The rights and interests of a participant under the Plan shall not be assigned, encumbered or transferred. No employee or other person shall have any claim or right to be granted an award under the Plan. Neither the Plan, nor any action taken thereunder, shall be construed as giving a Participant or other person any right to be retained in the employ of the Company or a subsidiary.

 

(c)                                  The Company shall have the right to deduct from all payments made under the Plan any taxes required by law to be withheld with respect to such payment.

 

(d)                                 All questions pertaining to the validity, construction and administration of the Plan and any award hereunder shall be determined in conformity with the laws of the state in which the Company is organized.

 

4

 

(e)                                  The Board, in its sole discretion, may modify or amend any or all of the Plan at any time and, without notice, may suspend or terminate the Plan entirely.

 

(f)                                   All obligations of the Company under the Plan with respect to awards granted hereunder shall be binding on any successor to the Company, whether the existence of such successor is the result of a direct or indirect purchase, merger, consolidation or otherwise, of all or substantially all of the business or assets of the Company.

 

(g)                                  Awards granted under the Plan shall be subject to any “claw-back” or recoupment policy of the Company in effect from time to time.

 

(h)                                 This Plan shall be unfunded and the Company shall not be required to establish any segregation of assets to assure payment of any awards made hereunder.

 

(i)                                     All amounts paid or payable under this Plan shall be subject to the Plan being approved by the Company’s shareholders in accordance with the requirements of Section 162(m); provided that awards may be made hereunder in advance of, and subject to, such approval.

 

5

 

APPENDIX A

 

For purposes of the Plan, the Company’s EBITDAR shall mean the Company’s earnings excluding interest expense, income tax provision or benefit, depreciation and amortization expenses (including gain or loss on sales of fixed assets), real estate rent expense, gain or loss on extinguishment of debt, results of discontinued operations, unusual or infrequently occurring items, executive compensation under this Plan and litigation settlements. Each element of EBITDAR listed in the previous sentence shall be calculated in accordance with GAAP.

 

6

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