Document:

EX-10.1

 Exhibit 10.1 

 
 

 
 May 2, 2014 
 Martha Poulter 
 2 Vona Way 
 Newtown, CT 06470 
 Dear Martha, 

We are pleased to offer you employment with Starwood Hotels & Resorts Worldwide, Inc (the “Company”) under the terms
and conditions stated below: 
 Start Date: 
 Subject to the terms of this letter, the effective date of your employment with the Company will be June 23, 2014 or sooner. (the “Effective Date”). 

Responsibilities: 
 Your
position will be Executive Vice President and Chief Information Officer at the Corporate Office in Stamford, Connecticut and you shall perform such duties and services as are assigned to you by the Company. You initially will report to Frits van
Paasschen, President and Chief Executive Officer. The Company reserves the right to and may make changes in your reporting structure, title, position, work location, and job responsibilities at any time and from time to time. 

Your normal working hours will initially be between 8:00 a.m. or 9:00 a.m. to 5:00 p.m. or 6:00 p.m., Monday through Friday. You will
need to discuss with your Manager the precise normal working hours for your specific role. As an exempt salaried employee, you will be expected to work additional hours as may be required by the nature of your work assignments. 

You shall devote your full time and attention to the affairs of the Company and to your job duties, and use your best efforts and
abilities to promote the Company’s interests. In performing your duties, you will be expected to comply at all times with all Company policies, procedures and directives as they currently exist or as they may be adopted or changed from time to
time. 
 Base Salary: 
 Your initial base salary will be paid at the annualized rate of $700,000.00, paid in semi-monthly intervals in arrears of $29,166.67, less applicable withholdings, taxes and deductions. Your pay
schedule is the 15th and the last day of each month. The
Company generally provides annual performance-based salary reviews for future salary progression. However, a satisfactory performance review does not guarantee a salary increase. A salary increase awarded at year-end, if any, attributable to this
year’s job performance may be prorated based on your start date. 
 Annual Incentive Plan (AIP) Participation (Bonus): 

You will be eligible to participate in the Company’s Annual Incentive Plan (“AIP”) or, at the election of the Committee,
the Annual Incentive Plan for Certain Executives (“AIPCE”). In either case, your target 

  
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 incentive is 100% of base salary. Your actual incentive award, if any, will be based upon a
variety of factors, including Company and division performance, and your achieving specified performance criteria to be established with and approved by your manager. Your actual incentive award earned for 2014, if any, will not be prorated on
account of your partial year of employment. In the event that changes are made to the incentive plan, the changes will apply to you as they do other similarly situated employees of the Company. 

An annual bonus shall not be deemed earned by you until the Company has determined your entitlement to such bonus and only if you are
employed by the Company at the time such bonus is payable in accordance with the AIP or AIPCE, as applicable, and Company practices. The Company does not pay pro-rata bonuses upon an associate’s separation from employment. 

Sign-on Bonus: 
 You will
be paid a one-time cash sign-on bonus of $500,000.00, less applicable withholdings, taxes and deductions, to be disbursed to you within 30 days following the Effective Date, provided, however, that if you resign from employment with the Company or
the Company terminates your employment for “cause” (as defined in the “Severance” section below) within the one year period following the Effective Date, you are obligated to repay the entire amount of the sign-on bonus, without
reduction or offset for any reason. 
 One-Time Cash Retention Payment: 

You will vest in a one-time cash retention payment of $1,500,000.00, less applicable withholdings, taxes and deductions, if you remain
employed with the Company on the third anniversary of the Effective Date (the “Retention Award”), and the vested Retention Award will be paid to you within 30 days following the third anniversary of the Effective Date. Except as set forth
in this section below, if your employment ends prior to the third anniversary of the Effective Date for any reason, you will not be entitled to the Retention Award or any portion of it. 

If your employment ends prior to your third anniversary due to termination by the Company without Cause (as defined in the
“Severance” section below), you will vest in the Retention Award on the date of such termination of employment and the vested Retention Award will be paid to you within 30 days following the date of such termination of employment, except
as provided in the section entitled “Section 409A” below. 
 If your employment with the Company terminates by reason
of your Disability (within the meaning of the Company’s 2013 Long-Term Incentive Compensation Plan or any successor plan (the “Plan”), as such definition may be amended from time to time, or your death on or after the six month
anniversary of the Effective Date and prior to the third anniversary of the Effective Date, you will vest in the Retention Award on the date of such termination of employment or death and the vested Retention Award will be paid to you within 30 days
following the date of such termination of employment or your death, except as provided in the section entitled “Section 409A” below. The effective date of your Disabled status will be the date as of which you are determined to be Disabled
pursuant to the terms of the Plan. The Compensation Committee of the Board (the “Committee”) has the sole discretion to determine whether you have terminated employment with the Company by reason of Disability. 

If you initiate the termination of your employment with the Company or the surviving entity following a Change in Control (as defined in
the Plan, as such definition may be amended from time to time) and prior to the third anniversary of the Effective Date for Good Reason (as defined in the Severance Agreement (as defined in the “Severance” section below)), you will vest in
the Retention Award on the date of such termination of employment and the vested Retention Award will be paid to you within 30 days following the date of such termination of employment with the Company, except as provided in the section entitled

  
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 “Section 409A” below. The Committee will determine whether a Change in Control has
occurred, and such determination will be conclusive and binding upon the Company and you. For this purpose, your employment will be deemed to have been terminated following a Change in Control by the Company with Good Reason, if (1) you
terminate your employment for Good Reason prior to a Change in Control (whether or not a Change in Control ever occurs) and the circumstance or event which constitutes Good Reason occurs at the request or direction of at the request or direction of
a Person (as defined in the Severance Agreement (as defined in the “Severance” section below)) who has entered into an agreement with the Company the consummation of which would constitute a Change in Control, or (2) your employment
is terminated by you for Good Reason and such termination or the circumstance or event which constitutes Good Reason is otherwise in connection with or in anticipation of a Change in Control (whether or not a Change in Control ever occurs). For
purposes of any determination regarding the applicability of the immediately preceding sentence, any position taken by you will be presumed to be correct unless the Company establishes to the Board by clear and convincing evidence that such position
is not correct. 
 Long Term Incentive (Equity Grants): 
 You will be eligible to participate in any long-term incentive program operated by the Company from year to year, including the Company’s 2013 Long-Term Incentive Compensation Plan or successor plans
(“LTIP”), subject to the terms and conditions of the LTIP, as it may be changed from time to time, or as otherwise determined by the Company. 
 Sign-on Restricted Stock Grant: 
 Effective the first day of the quarter
following the Effective Date, or on the Effective Date if your start date is concurrent with the first day of a quarter, you will be granted a number of shares of restricted stock having a value equal to $3,000,000.00 based on the Fair Market Value
(as defined in the LTIP) on the date of the grant. The restricted shares will vest 50% on the third anniversary of the grant date, if you remain employed with the Company on that date, and the remaining 50% will vest on the fourth anniversary
of the grant date, if you remain employed with the Company on that date, and will otherwise be governed by the provisions of the LTIP and the award agreement governing the restricted shares. Further details will be provided in the award
notification and agreement to be delivered to you following your employment. 
 Benefits: 

The Company offers “StarShare”, a comprehensive array of employee benefit programs. You will be eligible for the StarShare health and welfare
benefit programs on the first day of the month following three months of continuous employment. You and your eligible dependents will be covered by these benefits according to your coverage elections. In addition, as a new employee, you are eligible
for the 401(k) plan upon your date of hire. If you do not enroll on your own, you will be enrolled automatically starting at 3% of your eligible pay after you complete 90 days of continuous employment. 

Information on these plans and other benefit programs such as the HOT Rates (the employee discount room rates program), short-term disability, long-term
disability, employee life insurance, and our vacation policy will be provided to you after you begin your employment with us. In the event that changes are made to any of the benefit plans, programs, or policies, the changes will apply to you as
they do other similarly situated employees of the Company.
 Effective in 2014, you will be immediately eligible for 4 weeks of vacation
annually. 
 COBRA Payments: 
 We realize that there may be a transitional benefits cost to you because of the waiting period before you become eligible for the Company’s health plans. Therefore, during your benefits waiting
period, the 

  
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 Company agrees to reimburse you for COBRA payments you have elected to make to your prior
employer until the date you become eligible for the Company’s health benefits. The amount of the reimbursement will be the difference between the employee portion of the monthly premium pursuant to the Company’s group health benefits plan
and your monthly COBRA payment and will be paid to you no later than December 31, 2014. Reimbursement is subject to your providing the Company, no later than December 1, 2014, with documentation satisfactory to the Company to substantiate
that you incurred the COBRA expense. 
 Severance: 
 If the Company terminates your employment without “cause,” the Company will pay to you 12 months of your then current base salary, in a lump sum less all applicable withholdings (the
“Severance Payment”), plus an amount equal to 12 times the COBRA charge on the payment date for the type of Company-provided group health plan coverage in effect for you (e.g., family coverage) on the date of your employment termination
less the active employee charge for such coverage in effect on the date of your employment termination, in a lump sum less all applicable withholdings (the “COBRA Payment”). The Severance Payment will be subject to and conditioned upon
(a) your continuing compliance with the Non-Compete, Non-Solicitation, Confidentiality and Intellectual Property Agreement referred to below and (b) your payment in full of any outstanding balance, including any and all charges, interest
and/or delinquency fees, on your corporate American Express credit card, if one is issued to you, prior to the date upon which payment of the Severance Payment is otherwise due as specified below. In addition, the Company will deliver to you a
customary release agreement (the “Release”) on the date of your employment termination, and as a condition to receipt of the Severance Benefit you must (i) sign the Release and return the signed Release to the Company within
the following number of days after the date on which the Company delivers the Release to you: 21 days if your termination of employment is not part of a group termination program within the meaning Section 7(f)(1)(F)(ii) of the Age
Discrimination in Employment Act of 1967, as amended, and 45 days if your termination is part of such a group termination program (the “Release Period”); and (ii) not revoke the Release within any seven-day revocation period that
applies to you under the Age Discrimination in Employment Act of 1967, as amended (the “Revocation Period”). The Company will then pay the Severance Benefit to you in a lump sum 53 days following the date of your termination of employment,
except as provided in the section entitled “Section 409A” below. In the event you decline or fail for any reason to timely execute and deliver the Release or you revoke the Release, then you will not be entitled to the Severance
Benefit. The Company will pay the COBRA Payment to you within 30 days following the date of your employment termination. You will not be eligible for the Severance Payment or COBRA Payment if you resign from your employment with the Company or if
your employment ends due to your death or disability (as defined in the “One Time Cash Retention Payment” section above). 
 The
Company will provide you with a separate agreement that will provide for certain severance payments in the event your employment is termination under specific circumstances in connection with a change in control of the Company (the “Severance
Agreement”). No payments will be due to you under this “Severance” section of this offer letter in the event you are entitled to payments on account of your termination of employment under section 6 the Severance Agreement.

 For purposes of this paragraph, “cause” for termination by the Company of your employment shall mean (i) the willful and
continued failure by you to substantially perform your duties with the Company after a written demand for substantial performance is delivered to you by the Board, which demand specifically identifies the manner in which the Board believes that you
have not substantially performed your duties, and you have not cured any such failure that is capable of being cured in all material respects within ten (10) days of receiving such written demand, or (ii) the willful engaging by you in
conduct which is demonstrably and materially injurious to the Company or its subsidiaries, monetarily or otherwise. For 

  
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 purposes of clauses (i) and (ii) of this definition, (x) no act, or failure to act, on your
part shall be deemed “willful” unless done, or omitted to be done, by you not in good faith and without reasonable belief that your act, or failure to act, was in the best interest of the Company and (y) in the event of a dispute
concerning the application of this provision, no claim by the Company that Cause exists shall be given effect unless the Company establishes to the Board by clear and convincing evidence that Cause exists. 

Resolution of Disputes: 

From time to time, disagreements and misunderstandings may arise concerning your job responsibilities, performance, compensation, benefits
or other matters affecting your employment with the Company, or one of its affiliated companies. We hope that we will be able to resolve such matters through normal discussions with your immediate managers or Human Resources representatives.

 In the event those efforts fail, you and the Company agree, except as may be prohibited by law or as otherwise excluded by
the terms of the attached Mutual Agreement to Arbitrate (Attachment A), to submit any and all disputes relating to or arising out of this offer letter, your employment with the Company or the termination of that employment to final and
binding arbitration pursuant to the employment rules then in effect of the American Arbitration Association, which shall be the sole and exclusive remedy for such disputes. Accordingly, you acknowledge and agree that this offer of employment and the
benefits provided herein are contingent upon your execution of the Mutual Agreement to Arbitrate provided to you herewith and incorporated herein by reference. In the event that the Mutual Agreement to Arbitrate is determined by a court with
appropriate jurisdiction to be unenforceable, you and the Company waive any right to a trial by jury on the claims that otherwise would have been subject to the Mutual Agreement to Arbitrate. 

Employment Term: 
 While
the Company looks forward to a long and mutually beneficial relationship with you, you should understand that there is no fixed duration for your employment. In accepting this offer, you acknowledge and agree that your employment with the Company is
at will, and may be terminated by you or the Company at any time, with or without notice and for any or no reason. By signing below, you acknowledge that except for this letter and the enclosed attachments, there is nothing in writing between you
and the Company concerning this offer of employment or your prospective employment. You further acknowledge and agree that nothing in this letter guarantees employment for any definite or specific term or duration or any particular level or type of
benefits or compensation. 
 Other Conditions and Obligations: 
 You acknowledge that you are not subject to any currently effective employment contract, or any other contractual or other binding obligations pursuant to which your employment or employment activities
with or on behalf of the Company may be subject to any restrictions. Restrictions include, without limitation, any agreements or other obligations or documents relating to non-competition, confidentiality, trade secrets, proprietary information or
works for hire. By signing this letter, you represent to the Company that there are no agreements or arrangements, whether written or oral, in effect that would prevent or conflict with your full performance of your employments duties and
responsibilities to us. 
 As a further condition of this offer and your right to receive any of the benefits detailed herein,
you agree to execute and be bound by the Non-compete, Non-solicitation, Confidentiality and Intellectual Property Agreement attached hereto (Attachment B) and incorporated herein by reference. 

No Other Assurances: 

You acknowledge that in deciding to sign this offer, you have not relied on any promises, commitments, statements or representations,
whether spoken or in writing, made to you by any representative of the Company, except for what is expressly stated herein. This offer replaces and cancels all previous 

  
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 agreements, commitments, and understandings whether spoken or written, if any, that the
Company or any representative of the Company may have made in connection with your employment. 
 You also acknowledge that this
offer is intended as written, and that no marginal notations or other revisions to either this offer letter, the Mutual Agreement to Arbitrate, or the Non-solicitation, Confidentiality and Intellectual Property Agreement are binding on the Company
unless expressly consented to in writing by the Executive Vice President, Human Resources or the General Counsel of Starwood Hotels & Resorts Worldwide, Inc. This offer shall be construed, governed by and enforced in accordance with the
laws of the State of New York without regard to its conflicts of laws principles. 
 Section 409A: 

This offer letter will be construed and administered to preserve the exemption from Section 409A of the Internal Revenue Code of
1986, as amended (“Section 409A”), of payments that qualify as short-term deferrals pursuant to Treas. Reg. §1.409A-1(b)(4) or that qualify for the two-times compensation exemption of Treas. Reg. §1.409A-1(b)(9)(iii). With
respect to any amounts that are subject to Section 409A, it is intended, and this offer letter will be so construed, that such amounts and the Company’s exercise of authority or discretion hereunder shall comply with the provisions of
Section 409A so as not to subject you to the payment of interest and additional tax that may be imposed under Section 409A. For purposes of any payment in this offer letter that is subject to Section 409A and triggered by your
“termination of employment”, (i) “termination of employment” shall have the same meaning as “separation from service” under Section 409A(a)(2)(A)(i) of the Code, and (ii) in the event you are a
“specified employee” on the date of your termination of employment (with such status determined by the Company in accordance with rules established by the Company in writing in advance of the “specified employee identification
date” that relates to the date of your termination of employment or, in the absence of such rules established by the Company, under the default rules for identifying specified employees under Section 409A), such payment (to the extent
subject to Section 409A) shall not be paid earlier than six months after such termination of employment (if you die after the date of your termination of employment but before any payment has been made, such remaining payments that were or
could have been delayed will be paid to your estate without regard to such six-month delay). The Retention Award specified in this Agreement will be paid to you within 30 days following the first of occur of the third anniversary of the Effective
Date, the date of your termination of employment (subject to any six month delay required by this section) or the date of your death if the Retention Award is vested on the first to occur of such dates; if the Retention Award is not vested on the
first to occur of such dates, you will forfeit the Retention Award on the first to occur of such dates. Notwithstanding any provision to the contrary in this offer letter, to the extent that any expense reimbursement provided for by this offer
letter does not qualify for exclusion from Federal income taxation, the Company will make the reimbursement to you no later than December 31 of the calendar year following the calendar year in which the expense was incurred; the amount of
expenses eligible for such reimbursement during a calendar year will not affect the amount of expenses eligible for such reimbursement in another calendar year; and your right to such reimbursement is not subject to liquidation or exchange for
another benefit from the Company. You acknowledge and agree that the Company has made no representation to you as to the tax treatment of the compensation and benefits provided pursuant to this offer letter and that you are solely responsible for
all taxes due with respect to such compensation and benefits. 
 Pre-Employment Verification: 

This offer is contingent upon satisfactory results of the Company’s pre-employment investigation, reference checks, testing and
verification. Enclosed please find Notice and Authorization Forms that you will need to complete and return to the Company in order to enable us to complete our pre-employment investigation, testing and verification process relative to your
application for employment. Please complete and send these forms to our confidential fax number 407-418-7026. If you have any questions regarding Pre-Employment Verification please contact the HR Service Center at 1-866-476-6293. 

  
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 You should not resign from your current employment until you have received notification from
the Company of your satisfactory completion of all pre-employment investigation, testing and verification. 
 This offer also is
subject to you establishing your legal right to work in the United States. Please be prepared to show appropriate identification and proof of eligibility to work on the first day that you report to work. Please contact the undersigned if you have
any questions regarding these requirements. 
 By signing and returning this letter, you confirm that this letter accurately
sets forth the current understanding between you and the Company regarding the terms of your employment and that you accept and agree to the terms as stated above. 
 Starwood Hotels & Resorts Worldwide, Inc. 
 9002 San Marco Court 

Orlando, FL 32819 
 Attention: Human Resources
Service Center 
 Phone: 866-476-6293 

Fax: 407-418-7026 
 Email:
HRServiceCenter@starwoodhotels.com 
 Very truly yours, 
 /s/ Jeff Cava 
 Jeff Cava 
 Executive Vice President, Chief Human Resources Officer 
 Starwood Hotels & Resorts
Worldwide, Inc. 
  

			
	Enclosures:	  	Mutual Agreement to Arbitrate (Attachment A)
		  	Non-Compete, Non-solicitation, Confidentiality and Intellectual Property Agreement attached hereto (Attachment B)
		  	Severance/Change in Control (Attachment C)
		  	Pre-Employment Verification Notice and Authorization Form (included)
		  	COBRA Reimbursement Form (included)

 cc:   Personnel File 
 ACCEPTED AND AGREED TO: 
  

							
	Dated:	 	     5/7/14
	  		 	     /s/ Martha Poulter

		 		  		 	Martha Poulter

  
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 Attachment A 
 MUTUAL AGREEMENT TO ARBITRATE 
 In order to gain the
benefits of a speedy, impartial, and cost-effective dispute resolution procedure, and for good and valid consideration as covenanted below and in addition to any other consideration, and intending to be legally bound, Starwood Hotels &
Resorts Worldwide, Inc (“Company”) and I hereby agree that, except as otherwise provided herein, all disputes and claims for which a court otherwise would be authorized by law to grant relief, in any manner, that I may have, now or in the
future, during or after my employment with the Company, of any and every kind or nature whatsoever with or against the Company, any of the Company’s affiliated, subsidiary or parent companies, partners, joint venturers, owners of properties the
Company manages, and/or any of its or their directors, officers, employees or agents , or any disputes and claims that the Company or any of the Company’s affiliated, subsidiary or parent companies, may have against me (collectively,
“Claims”), shall be submitted to the American Arbitration Association (“AAA”) to be resolved and determined through final and binding arbitration before a single arbitrator and to be conducted in accordance with the National
Rules for the Resolution of Employment Disputes of the AAA. The Company and I agree that the arbitrator will have the authority to grant motions dispositive of all or part of any Claim. The Company shall be responsible for payment of all arbitrator
compensation, AAA filing fees and AAA administrative fees, other than the initial AAA filing fee for which I will be responsible to pay up to a maximum of $125, or as otherwise required by law. 

Any reference in this Agreement to the Company also refers to all of the Company’s affiliated entities, benefit
plans, the benefit plans’ sponsors, fiduciaries and administrators, and all successors and assigns of any of them. 
 The Company and I each have the right to representation by counsel with respect to arbitration of any dispute pursuant to this Agreement. Except as prohibited by law, at the request of either the Company
or me, the arbitration proceedings shall be conducted in confidence, and, in such a case, all documents, testimony, and records shall be received, heard, and maintained by the arbitrator in confidence, available for inspection only by me and the
Company, our respective attorneys, and experts, who shall agree, in advance and in writing, to receive all such information confidentially and to maintain the secrecy of such information until it shall become generally known. Both parties shall be
allowed adequate discovery as part of the arbitration process, including reasonable access to essential documents and witnesses as determined by agreement or the arbitrator. 

The arbitrator shall conduct a full hearing as to all issues and disputes not resolved by dispositive motion. At such
hearing, the parties shall be entitled to present evidence and examine and cross-examine witnesses. The arbitrator shall issue a written decision revealing the essential findings and conclusions upon which any award is based. In addition, the
arbitrator shall have authority to award equitable relief, damages, costs, and fees to the extent permitted by law, including, but not limited to, any remedy or relief that a governing court might order. 

The Company and I hereby agree that the Claims subject to arbitration shall include but not be limited to any and all
Claims that arise out of or are related to the offer of employment, transfer or promotion extended by the Company to me, any withdrawal or rescission of that offer, any aspect of my employment with the Company or the terms and conditions of that
employment, any claim for bonus, vacation pay or other compensation, any termination of that employment and any claim of discrimination, retaliation, or harassment based upon age, race, religion, sex, 

  
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 creed, ethnicity, pregnancy, veteran status, citizenship status, national origin,
disability, handicap, medical condition, sexual orientation or any other protected basis, or any claim of any other unlawful conduct, under any applicable federal, state, local or other statutes, orders, laws, ordinances, regulations or the like, or
case law, that relate to employment or employment practices, including without limitation, Title VII of the Civil Rights Act of 1964, as amended, the Civil Rights Act of 1991, as amended, the Civil Rights Acts of 1866 and 1871, as amended, the Age
Discrimination in Employment Act of 1967, as amended, the Americans with Disabilities Act of 1990, as amended, the Family Medical Leave Act of 1993, as amended, the Employee Retirement Income Security Act of 1990, as amended, the Worker Adjustment
Retraining and Notification Act, as amended, the Fair Labor Standards Act, as amended, the Vietnam Era Veterans’ Readjustment Assistance Act, as amended, the Equal Pay Act, as amended, the Rehabilitation Act, as amended, the Immigration Reform
and Control Act, and the state and local analogues to the foregoing. 
 The Company and I further agree that the
Claims subject to arbitration shall exclude any Claims required by any applicable federal, state, local or other statute or benefit or pension plan to be submitted to an administrative forum (for example, a workers’ compensation claim, a claim
for unemployment insurance benefits, or an administrative charge of discrimination or retaliation filed with the Equal Employment Opportunity Commission or the state or local analogue to that agency but not litigation arising from such charges) and
any Claims involving solely a monetary dispute within the jurisdiction of a small claims court. The Company and I further agree that the Claims subject to arbitration also shall exclude any Claims to the extent they involve the alleged taking, use
or disclosure of trade secrets and similar confidential or proprietary information, Claims involving a failure to pay a retention bonus or relocation expense, Claims involving a failure to repay any unearned portion of a retention bonus or
relocation expense, Claims based upon any employee pension or benefit plan the terms of which contain an enforceable arbitration procedure, in which case the procedure of such plan shall apply, and Claims that cannot be compelled to mandatory
arbitration under applicable federal law. 
 The Company and I agree that any arbitration award rendered as the
result of any arbitration under this Agreement shall be final and binding and may be entered and enforced as a court judgment in accordance with applicable law. The Company and I further agree that this Agreement, any arbitration under this
Agreement and any arbitration award rendered in such arbitration shall be governed by the Federal Arbitration Act. 
 By entering into this Agreement, the Company and I each specifically acknowledge and understand that the right to the determination and/or trial of any Claims in court before a judge or a jury is a
valuable right, and that by signing this Agreement the Company and I hereby knowingly and voluntarily waive any and all rights we may have to assert any Claims in any court of competent jurisdiction and to a determination and/or trial before a judge
or a jury. 
 I further understand and acknowledge that this Agreement is not intended to be and shall not be
deemed to constitute a contract of employment for any specific duration, and that my employment shall be and remain at will, which means that the Company and I shall be free to terminate that employment at any time for any or no reason with or
without notice and with or without cause. 
 Each party’s promise to resolve Claims by arbitration in
accordance with the provisions of this Agreement is consideration for the other party’s like promise. Additionally, I enter into this Agreement in consideration of the Company’s employment, continued employment, transfer or promotion of
me. 

  
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 This Agreement shall survive my employer-employee relationship with the
Company and shall apply to any covered Claim whether arising or asserted during my employment or after the termination of my employment with the Company. This Agreement can be modified or revoked only by a writing signed by both the Company’s
Executive Vice President, Human Resources and me and that expressly refers to this Agreement and specifically states an intent to modify or revoke it. This is the complete agreement of the parties on the subject of arbitration of disputes, except
for any arbitration provision contained in a pension or benefit plan or an agreement covering change in control benefits and protections. 
 EACH PARTY TO THIS AGREEMENT ACKNOWLEDGES CAREFULLY READING THIS AGREEMENT, UNDERSTANDING ITS TERMS, AND ENTERING INTO THIS AGREEMENT KNOWINGLY AND VOLUNTARILY AND NOT IN RELIANCE ON ANY PROMISES OR
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS AGREEMENT ITSELF. 
 EACH PARTY FURTHER ACKNOWLEDGES HAVING THE OPPORTUNITY
TO DISCUSS THE AGREEMENT WITH PERSONAL LEGAL COUNSEL AND HAS USED THAT OPPORTUNITY TO THE EXTENT DESIRED. 
  

							
	Dated:	 	     5/7/14
	  		 	     /s/ Martha Poulter

		 		  		 	Martha Poulter
				
	Dated:	 	     5/2/2014
	  		 	     /s/ Jeff Cava

		 		  		 	Jeff Cava
		 		  		 	Executive Vice President, Chief Human Resources Officer
		 		  		 	Starwood Hotels & Resorts Worldwide, Inc.

  
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 Attachment B 
 NON-COMPETE, NON-SOLICITATION, CONFIDENTIALITY AND INTELLECTUAL 

PROPERTY AGREEMENT 

This Non-compete, Non-solicitation, Confidentiality and Intellectual Property Agreement (“Agreement”) is entered into by and between Starwood
Hotels & Resorts Worldwide, Inc (the “Company”) and Martha Poulter (the “Employee”). For purposes of this Agreement, the “Company” shall refer to the Starwood Hotels & Resorts Worldwide, Inc and any
and all of the Company’s affiliated subsidiary or parent companies. 
 WHEREAS, the Company devotes
significant time, resources and effort to the training and advancement of its management, and its management team constitutes a significant asset and important competitive advantage; and 

WHEREAS, the Employee has and will have access to important and sensitive confidential information; and

 WHEREAS, the Company has determined that it is in the best interests of the Company and its
shareholders to enter into an agreement with Employee whereby Employee will be prohibited from soliciting employees of the Company in accordance with the terms and conditions of this Agreement; and 

WHEREAS, Employee may create inventions, trade secrets, know-how and documents or other works of authorship and
may appear or perform in various promotional materials within the scope of Employee’s employment. 

WHEREAS, in consideration of the Company’s offer of employment and/or continued employment, Employee agrees
to enter into this Agreement. 
 THEREFORE, the Company and Employee agree as follows: 

1. Non-Compete. Employee agrees that during the period of Employee’s employment with the Company and for a
period of 12 months following the date of any termination of employment from the Company (the ‘Non-Compete Period’), Employee shall not, without the express written consent of the Board of Directors of the Company, directly or
indirectly, whether for his own account or for the account of any other person or entity, engage, participate or make any financial investment in, become employed by or render advisory services to or otherwise assist or be interested in any
Competitive Business in any geographic area in which, as of the date of termination of Employee’s employment, the Company or any of its subsidiaries is engaged or planning to be engaged. As used herein, “Competitive Business” shall
mean any of the firms, businesses, corporations or enterprises listed on Attachment 1. Notwithstanding the foregoing, Employee may invest in a Competitive Business if its stock is listed for trading on a national stock exchange or traded in
the over-the-counter market and Executive’s holdings have an original cost less than $5,000,000 and represent less than five percent of its outstanding stock. 

2. Non-solicitation. During the period in which Employee is employed by the Company, and for a period of one (1)
year following the date of any termination of employment from the Company, Employee shall not, without the prior written consent of the 

  
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 Company, except in the course of carrying out Employee’s duties hereunder, directly or
indirectly solicit or attempt to solicit for employment with or on behalf of any corporation, partnership, joint venture or other business entity, any person who is, or at any time during the six-month period preceding the solicitation of such
person was, a management-level employee of the Company (including, without limitation, for this purpose any director level employee of the Company and any General Manager of any hotel owned (in whole or in part) or managed by the Company).

 3. Confidentiality. Employee acknowledges that during the course of his/her employment with the
Company, Employee will receive, and will have access to, “Confidential Information”, as such term is defined below, of the Company and that such information is a special, valuable and unique asset belonging to the Company. Accordingly,
Employee is willing to enter into the covenants contained in this Agreement in order to provide the Company with what Employee considers to be reasonable protection for the Company’s interests. All notes, memoranda, papers, documents,
correspondence or writings (which shall include information recorded or stored in writing, on magnetic tape or disc, or otherwise recorded or stored for reproduction, whether by mechanical or electronic means and whether or not such reproduction
will result in a permanent record being made) (“Documents”) which from time to time may be in Employee’s possession (whether prepared by Employee or not) relating, directly or indirectly, to the business of the Company shall be and
remain the property of the Company and shall be delivered by Employee to the Company immediately upon request, and in any event promptly upon termination of Employee’s employment, and Employee shall not make or keep any copies or extracts of
the Documents. At any time during or after Employee’s employment with the Company ends, without the prior written consent of the Company, except (i) in the course of carrying out Employee’s duties hereunder or (ii) to the extent
required by a court or governmental agency, or by applicable law or under compulsion of legal process, Employee shall not disclose to any third person any information concerning the business of the Company, including, without limitation, any trade
secrets, customer lists and details of contracts with or requirements of customers, the identity of any owner of a managed hotel, information relating to any current, past or prospective management agreement or joint venture, information pertaining
to business methods, sales plans, design plans and strategies, management organization, computer systems and software, operating policies or manuals, personnel records or information, information relating to current, past or contemplated employee
benefits or compensation data or strategies, business, financial, development or marketing plans, or manpower strategies or plans, financial records or other financial, commercial, business or technical information relating to the Company
(collectively, “Confidential Information”), unless such Confidential Information has been previously disclosed to the public by the Company or is in the public domain (other than by reason of Employee’s breach of this Section 2).
Employee will, prior to making any such disclosure pursuant to subsection (ii), promptly notify the Company of his/her receipt of such process or requirement, consult with the Company on the advisability of taking steps to resist or narrow such
request, cooperate with the Company in any attempt that the Company may make to obtain a court order or other reliable assurance that confidential treatment will be accorded to all or designated portions of such information, and not disclose such
Confidential Information unless the Company shall have had reasonable opportunity to obtain a court order prohibiting or limiting such disclosure. 
 3.1 Employee agrees that, both during and after Employee’s employment with the Company, if Employee is uncertain of whether or not information is confidential, Employee will treat that information as
Confidential Information until Employee has received written verification from an authorized officer of the Company that the information is not Confidential Information. 

  
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 4. Intellectual Property and Publicity Rights. Employee acknowledges
and agrees that all right, title and interest in and to patents, patent applications, inventions, improvements, discoveries, developments, processes, business methods, technical information, know-how, trade secrets, computer programs, writings,
designs, copyrights, maskworks, trademarks, service marks, trade names, trade dress and the like (collectively, “Intellectual Property”), including the right to invoke the benefit of the right of priority provided by any treaty to which
the United States is a party, which Employee creates, conceives, develops or obtains, either solely or jointly with others, during Employee’s employment with the Company (a) with the use of the Company’s time, materials, facilities or
other resources; or (b) resulting from or suggested by Employee’s work for the Company; or (c) in any way relating to any subject matter relating to the existing or contemplated business, products and services of the Company or the
Company’s affiliates, subsidiaries and licensees shall be owned by the Company. Upon request, Employee shall execute all such assignments and other documents and take all such other action as the Company may reasonably request in order to vest
in the Company, or its nominee, all of Employee’s right, title, and interest in and to such Intellectual Property. Employee further acknowledges and agrees that the Company shall have the perpetual, worldwide right to use Employee’s name,
performance, biography, voice, image, signature and likeness in promotional or any other materials developed by or for the Company during Employee’s employment with the Company. Employee hereby irrevocably and unconditionally waives any and all
rights that he/she has or may have in and to the Intellectual Property, including, without limitation, any “moral rights” that he/she has or may have as “author” of the Intellectual Property, and hereby expressly agrees not to
make any claim or demand against the Company or any party authorized by the Company to exploit the Intellectual Property. 
 5. Equitable Relief. 
 5.1 Employee acknowledges that the
restrictions and obligations specified in Sections 1, 2 and 3 hereof are reasonable in view of the nature of the business in which the Company is engaged and Employee’s knowledge of, and responsibilities with respect to, the Company’s
business, and that any breach of Sections 1, 2 or 3 hereof may cause the Company irreparable harm for which there is no adequate remedy at law, and as a result of this, the Company will be entitled to the issuance by a court of competent
jurisdiction of an injunction, restraining order or other equitable relief in favor of the Company, without the necessity of posting a bond, restraining Employee from committing or continuing to commit any such violation. Any right to obtain an
injunction, restraining order or other equitable relief hereunder will not be deemed to be a waiver of any right to assert any other remedy the Company may have at law or in equity, including, without limitation, the right to cancel payments to
which Employee is otherwise entitled under Employee’s employment agreement. 
 5.2 Any proceeding or
action seeking equitable relief for violation of Sections 1, 2 and 3 hereof may be commenced in the federal courts in the Southern District of the State of New York, or in the absence of federal jurisdiction in state court in the State of New York.
Employee hereby irrevocably and unconditionally submits to the exclusive jurisdiction of such courts and agrees to take any and all future action necessary to submit to the jurisdiction of such courts. Employee irrevocably waives any objection that
Employee now has or hereafter may have to the laying of venue of any suit, action or proceeding brought in any such court and further irrevocably waives any claim that any such suit, action or proceeding brought in any such court has been brought in
an inconvenient forum. Final judgment against Employee in any such suit will be conclusive and may be enforced in other jurisdictions by suit on the judgment, a certified or true copy of which will be conclusive evidence of the fact and the amount
of any liability therein described, or by appropriate proceedings under an applicable treaty or otherwise. 

  
 Page 13 of 15

 6. Severability. In the event that any provision of this Agreement
conflicts with the law under which this Agreement is to be construed, and/or if any such provision is held invalid by a court with jurisdiction over the parties to this Agreement and the subject matter of this agreement, (a) such provision will
be deemed to be restated to reflect as nearly as possible the original intentions of the parties to the fullest extent permitted under applicable law, and (b) the remaining terms and provisions of this Agreement will remain in full force and
effect. 
 7. Governing Law. This Agreement shall be construed, governed and enforced according to the
laws of the State of New York without regard to its conflicts of laws principles. 
 8. Amendments and
Waivers. No failure to act by the Company will waive any right contained in this Agreement. No provision of this Agreement may be amended or waived, except by a written agreement signed by both Employee and an authorized executive officer of the
Company. Any waiver by the Company of strict performance of any provision of this Agreement shall not be a waiver of or prejudice the Company’s right to require strict performance of that same provision or any other provision of the Agreement
in the future. 
 Employee acknowledges that he/she has had a reasonable opportunity to review and consider the
terms described above and to consult with an attorney if he/she so chooses prior to signing this Agreement. Fully understanding the above terms, Employee is entering into this letter agreement knowingly and voluntarily. 

IN WITNESS WHEREOF, the Parties have executed this Agreement on the day and year first above written. 

 

							
	Dated:	 	     5/7/14
	  		 	     /s/ Martha Poulter

		 		  		 	Martha Poulter
				
	Dated:	 	     5/2/2014
	  		 	     /s/ Jeff Cava

		 		  		 	Jeff Cava
		 		  		 	Executive Vice President, Chief Human Resources Officer
		 		  		 	Starwood Hotels & Resorts Worldwide, Inc.

  
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 Attachment 1 
 List of Competing Businesses 
 Accor 

Blackstone Group (Branded Hotel Operations only) 

Fairmont Hotels & Resorts Inc. 
 Four
Seasons Hotels, Inc. 
 Hilton Worldwide Holdings Inc. 
 Hyatt Corporation 
 Ian Schrager Hotels and/or Morgans Hotel Group 

Intercontinental Hotel Group 
 Kimpton
Hotels & Restaurant 
 Mandarin Oriental 
 Marriott International, Inc. 
 Starwood Capital Group 

TRT Holdings (owns Omni) 
 Wyndham Worldwide
Corporation 
 And any affiliate of any of the foregoing. 

  
 Page 15 of 15EX-10.2

 Exhibit 10.2 

SEVERANCE AGREEMENT 
 THIS
AGREEMENT, dated May 7, 2014 (the “Effective Date”), is made by and between Starwood Hotels and Resorts Worldwide, Inc., a Maryland corporation (the “Company”), and Martha Poulter (the “Executive”). 

WHEREAS, the Executive is employed by the Company as its Chief Information Officer; and 

WHEREAS, the Company considers it essential to the best interests of its stockholders to foster the continued employment of key management
personnel; and 
 WHEREAS, the Board recognizes that, as is the case with many publicly held corporations, the possibility of a Change in
Control exists and that such possibility, and the uncertainty and questions which it may raise among management, may result in the departure or distraction of senior management personnel to the detriment of the Company and its stockholders; and 

WHEREAS, the Board has determined that appropriate steps should be taken to reinforce and encourage the continued attention and dedication of
members of the Company’s senior management, including the Executive, to their assigned duties without distraction in the face of potentially disturbing circumstances arising from the possibility of a Change in Control; and 

NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Company and the
Executive hereby agree as follows: 
 1. Defined Terms. The definitions of capitalized terms used in this Agreement are provided in
Section 18 hereof. 
 2. Term of Agreement. The Term of this Agreement shall commence on the Effective Date and shall continue in
effect through the third anniversary of the Effective Date; provided, however, that on each anniversary of the Effective Date during the Term of this Agreement, the Term shall automatically be extended for one additional year unless,
not later than 90 days prior to any such anniversary, the Company or the Executive shall have given notice not to extend the Term; and further provided, however, that if a Change in Control or a Potential Change in Control shall have
occurred during the Term, the Term shall expire no earlier than twenty-four (24) months beyond the month in which such Change in Control or a Potential Change in Control occurred. 

3. Company’s Covenants Summarized. In order to induce the Executive to remain in the employ of the Company and in consideration of
the Executive’s covenants set forth in Section 4 hereof, the Company agrees, under the conditions described herein, to pay the Executive the Severance Payments and the other payments and benefits described herein. Except as provided in
Section 10 hereof, no Severance Payments shall be payable under this Agreement unless during the Term there shall have been (or, under the terms of the second sentence of Section 6 hereof, there shall be deemed to have been) a termination
of the Executive’s employment with the Company following a Change in Control. This Agreement shall not be construed as creating an express or implied contract of employment and, except as otherwise agreed in writing between the Executive and
the Company, the Executive shall not have any right to be retained in the employ of the Company. 
 4. The Executive’s Covenants.
The Executive agrees that, subject to the terms and conditions of this Agreement, in the event a Potential Change in Control occurs during the Term, the Executive will remain in the employ of the Company until the earliest of (i) a date which
is six (6) months from the date of such Potential Change of Control, (ii) the date of a Change in Control, (iii) the date of termination by the Executive of the Executive’s employment for Good Reason or by reason of death,
Disability or Retirement, or (iv) the termination by the Company of the Executive’s employment for any reason. 

  
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 5. Compensation Other Than Severance Payments. 

a. Payment of Salary During Disability. Following a Change in Control and during the Term, during any period that the Executive is
unable to perform the Executive’s full-time duties with the Company as a result of: 
 (1) a period of 409A Disability,
the Executive shall continue to receive her base salary in accordance with the Company’s standard payroll practices at the rate in effect at the commencement of any such period, together with any compensation payable to the Executive under the
Company’s short-term and long-term disability plans for salaried employees during such period and any benefit coverages customarily provided to disabled salaried employees, until the Executive’s employment is terminated on account of the
Executive’s General Disability; or 
 (2) a period of General Disability, the Executive shall receive any compensation
payable to the Executive under the Company’s short-term and long-term disability plans for salaried employees during such period, as well as any benefit coverages customarily provided to disabled salaried employees, until the Executive’s
employment is terminated on account of the Executive’s General Disability. 
 Thereafter the Executive’s benefits shall be determined under the
Company’s retirement, insurance and other compensation programs then in effect in accordance with the terms of such programs. 
 b.
Accrued Salary. If the Executive’s employment shall be terminated for any reason following a Change in Control and during the Term, the Company shall pay to the Executive such Executive’s full salary through the Date of Termination
at the rate in effect immediately prior to the Date of Termination or, if higher, the rate in effect immediately prior to the first occurrence of an event or circumstance constituting Good Reason, together with all compensation and benefits payable
to the Executive through the Date of Termination under the terms of the Company’s compensation and benefit plans, programs or arrangements as in effect immediately prior to the Date of Termination or, if more favorable to the Executive, as in
effect immediately prior to the first occurrence of an event or circumstance constituting Good Reason. 
 c. Post-Termination
Benefits. If the Executive’s employment shall be terminated for any reason following a Change in Control and during the Term, the Company shall pay to the Executive the Executive’s normal post-termination compensation and benefits as
such payments become due (provided that severance payments are governed solely by Section 6 below). Such post-termination compensation and benefits shall be determined under, and paid in accordance with, the Company’s retirement, insurance
and other compensation or benefit plans, programs and arrangements as in effect immediately prior to the Date of Termination or, if more favorable to the Executive, as in effect immediately prior to the occurrence of the first event or circumstance
constituting Good Reason. 
 d. Time of Payment. Upon termination of the Executive’s employment following a Change in Control
and during the Term, the Executive shall receive the payments or benefits to which she may be entitled under Section 5(b) and 5(c) and which constitute deferred compensation subject to Section 409A either (A) at the time when due
hereunder, or (B) if a payment date sufficient to satisfy Section 409A is not otherwise stated for such payment or benefit, on the date of Executive’s termination of employment, except as provided in Section 14 below. 

6. Severance Payments. 

a. If the Executive’s employment is terminated following a Change in Control and during the Term, other than (A) by the Company for
Cause, (B) by reason of death or Disability, or (C) by the Executive without Good Reason, then, the Company shall pay the Executive the amounts, and provide the Executive the benefits, described in this Section 6 (“Severance
Payments”) and Section 7, in addition to any payments and benefits to which the Executive is entitled under Section 5 hereof. For purposes of this Agreement, the Executive’s employment shall be deemed to have been terminated
following a Change in Control by the Company without Cause or by the Executive with Good Reason, if (i) the Executive’s employment is terminated by the Company without Cause prior to a Change in Control (whether or not a Change in Control
ever occurs) and such termination was at the request or direction of a Person who has entered into an agreement with the Company the consummation of which would constitute a Change in Control (an “Acquiring Person”), (ii) the
Executive terminates her employment for Good Reason prior to a Change in Control (whether or not a Change in Control ever occurs) and the circumstance or event which constitutes Good Reason occurs at the request or direction of an Acquiring Person,
or (iii) the Executive’s employment is terminated by the Company without Cause or by the Executive for Good Reason and such 

  
 2 

 
termination or the circumstance or event which constitutes Good Reason is otherwise in connection with or in anticipation of a Change in Control (whether or not a Change in Control ever occurs).
For purposes of any determination regarding the applicability of the immediately preceding sentence, any position taken by the Executive shall be presumed to be correct unless the Company establishes to the Board by clear and convincing evidence
that such position is not correct. 
 (1) Lump Sum Payment. In lieu of any further salary payments to the Executive
for periods subsequent to the Date of Termination and in lieu of any severance benefit otherwise payable to the Executive under the terms of her offer letter from the Company, the Company shall pay to the Executive a lump sum severance payment, in
cash, equal to two times the sum of (i) the Executive’s base salary as in effect immediately prior to the Date of Termination or, if higher, in effect immediately prior to the first occurrence of an event or circumstance constituting Good
Reason, and (ii) the average of the annual bonuses earned by the Executive in the three fiscal years ending immediately prior to the fiscal year in which occurs the Date of Termination or, if higher, immediately prior to the fiscal year in
which occurs the first event or circumstance constituting Good Reason. In the event the date of the Executive’s termination of employment occurs on or within two years following an event that constitutes a change in the ownership or effective
control of the Company or in the ownership of a substantial portion of the assets of the Company within the meaning of section 409A(a)(2)(a)(vi) of the Code, such amount will be paid in a lump sum within 30 days following the date of the
Executive’s termination of employment, except as set forth in Section 14 below; otherwise, such amount will be paid 53 days following the date of the Executive’s termination of employment, except as provided by Section 14 below.

 (2) Continuation of Welfare Benefits. Subject to Section 6(a)(3) in the case of health coverage and
Section 15 in the case of any benefits that are not exempt from Section 409A, for the twenty-four (24) month period immediately following the Date of Termination, the Company shall arrange to provide the Executive and her dependents
life, disability, and accident insurance benefits and other benefits and perquisites (including employee stay rates) substantially similar to those provided to the Executive and her dependents immediately prior to the Date of Termination or, if more
favorable to the Executive, those provided to the Executive and her dependents immediately prior to the first occurrence of an event or circumstance constituting Good Reason, at no greater cost to the Executive than the cost to the Executive
immediately prior to such date or occurrence. Benefits otherwise receivable by the Executive pursuant to this Section 6(a)(2) shall be reduced to the extent benefits of the same type are received by the Executive from another employer during
the twenty-four (24) month period following the Executive’s termination of employment; provided, however, that the Company shall reimburse the Executive for the excess, if any, of the cost of such benefits to the Executive
over such cost immediately prior to the Date of Termination or, if more favorable to the Executive, the first occurrence of an event or circumstance constituting Good Reason. 

(3) Health Benefits. For the twenty-four (24) month period immediately following the Date of Termination, the
Company shall arrange to provide the Executive with group health coverage substantially similar to that which the Executive was receiving immediately prior to the Notice of Termination. The premium charge to the Executive for each month of such
coverage will equal the Company’s monthly COBRA charge for such coverage in which the Executive, her spouse and covered dependents (as applicable) is enrolled from time to time (less the amount of any administrative charge typically assessed by
the Company as part of its COBRA charge) and the Executive will be required to pay such monthly premium charge in accordance with the Company’s standard COBRA premium payment requirements. The Company will pay Executive a lump sum in cash equal
to an initial multiple that is increased by a percentage. For this purpose, the initial multiple is 24 times the difference that results from calculating (i) the Company’s monthly COBRA charge on the Date of Termination for family coverage
with respect to the highest value health coverage provided to salaried employees, minus (ii) the amount the Company charges active salaried employees for such coverage on Executive’s Date of Termination. In addition, for this purpose, the
percentage is the sum of (I) 1% for each month in the 24-month period that will fall in the calendar year following Executive’s Date of Termination, plus (II) 2% for each month in the 24-month period that will fall in the second calendar
year following Executive’s Date of Termination. The Company will make such payment within 30 days following the date of the Executive’s termination of employment, except as provided by Section 14 below. 

(4) Incentive Compensation. Notwithstanding any provision of any annual or long-term incentive plan to the contrary, the
Company shall pay to the Executive in cash the following amounts: 

  
 3 

 (A) A lump sum equal to any unpaid incentive compensation which has been
allocated or awarded to the Executive for a completed fiscal year or other measuring period preceding the Date of Termination under any such plan and which, as of the Date of Termination, is contingent only upon the continued employment of the
Executive to a subsequent date, paid during the fiscal year of termination when bonuses for such completed fiscal year are paid to senior executives (but not later than 2-1/2 months after such completed fiscal year, except as provided by
Section 14 below; and 
 (B) the value of each contingent incentive compensation award allocated or awarded to the
Executive for a then uncompleted period under any such plan that the Executive would have earned on the last day of the performance award period, assuming the achievement, at the target level, of the individual and corporate performance goals
established with respect to such award, paid in the year following the end of such performance period when awards for such performance period are paid to senior executives (but not later than 2-1/2 months after the end of such performance period,
except as provided by Section 14 below. Awards for uncompleted periods shall be prorated based upon the number of days the Executive is employed by the Company during such year. 

(5) Equity Awards. All outstanding equity awards shall be treated as specified in the Company’s 2013 Long-Term Incentive
Compensation Plan or successor plan and the corresponding award agreements, as applicable to each particular award. 
 (6)
Outplacement Services. The Company shall provide the Executive with outplacement services suitable to the Executive’s position for a period of two (2) years following the date of the Executive’s termination of employment or, if
earlier, until the first acceptance by the Executive of an offer of employment. The cost of such outplacement services shall not exceed twenty percent (20%) of the Executive’s base salary in effect on the Date of Termination. 

(7) 401(k) Contributions. The Company shall pay the Executive an amount equal to the unvested portion (if any) of the
Executive’s account balance under the Company’s 401(k) Plan that is forfeited by reason of the Executive’s termination of employment. Such payment shall be made within 30 days following the date of the Executive’s termination of
employment, except as provided by Section 14 below. 
 7. 280G Cap. 

a. Notwithstanding any other provisions of this Agreement, in the event that any payment or benefit received or to be received by the
Executive in connection with a Change in Control or the termination of the Executive’s employment (whether pursuant to the terms of this Agreement or any other plan, arrangement or agreement with the Company, any Person whose actions result in
a Change in Control or any Person affiliated with the Company or such Person) (all such payments and benefits, including the Severance Payments, being hereinafter called “Total Payments”) would not be deductible (in whole or part), by the
Company, an affiliate or Person making such payment or providing such benefit as a result of section 280G of the Code, then, the Total Payments shall be reduced (with the cash Severance Payments being reduced first (if necessary, to zero) in the
order in which they appear in Section 6 above, and all other Severance Payments shall thereafter be reduced (if necessary, to zero) in the order in which they appear in Section 6 above provided that extended health benefits will be reduced
last to the minimum extent necessary such that, after deducting the amount of any Excise Tax imposed on such Total Payments (as so reduced) from such Total Payments (as so reduced), the amount of the Total Payments (after such reduction) will be
greater if such reduction is made than it would be without such reduction. All determinations, including the order and timing of any such reduction shall be determined by the accounting firm which was, immediately prior to the Change in Control, the
Company’s independent auditor (the “Auditor”). 
 b. For purposes of this limitation, (i) no portion of the Total
Payments the receipt or enjoyment of which the Executive shall have waived at such time and in such manner as not to constitute a “payment” within the meaning of section 280G(b) of the Code shall be taken into account, (ii) no portion
of the Total Payments shall be taken into account which, in the opinion of tax counsel (“Tax Counsel”) reasonably acceptable to the Executive and selected by the Auditor, does not constitute a “parachute payment” within the
meaning of section 280G(b)(2) of the Code, including by reason of section 280G(b)(4)(A) of the Code and (iii) the value of any noncash benefit or any deferred payment or benefit included in the Total Payments shall be determined by the Auditor
in accordance with the principles of sections 280G(d)(3) and (4) of the Code. 
 8. Termination Procedures and Compensation During
Dispute. 

  
 4 

 a. Notice of Termination. After a Change in Control and during the Term, any purported
termination of the Executive’s employment (other than by reason of death) shall be communicated by written Notice of Termination from one party hereto to the other party hereto in accordance with Section 12 hereof. For purposes of this
Agreement, a “Notice of Termination” shall mean a notice which shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis
for termination of the Executive’s employment under the provisions indicated. Further, a Notice of Termination for Cause is required to include a copy of a resolution duly adopted by the affirmative vote of not less than three-quarters
(3/4) of the entire membership of the Board at a meeting of the Board which was called and held for the purpose of considering such termination (after reasonable notice to the Executive and an opportunity for the Executive, together with the
Executive’s counsel, to be heard before the Board) finding that, in the good faith opinion of the Board, the Executive was guilty of conduct set forth in clause (i) or (ii) of the definition of Cause herein, and specifying the
particulars thereof in detail. 
 b. Date of Termination. “Date of Termination,” with respect to any purported termination
of the Executive’s employment after a Change in Control and during the Term, shall mean (1) if the Executive’s employment is terminated for Disability, thirty (30) days after Notice of Termination is given (provided that the
Executive shall not have returned to the full-time performance of the Executive’s duties during such thirty (30) day period), and (ii) if the Executive’s employment is terminated for any other reason, the date specified in the
Notice of Termination (which, in the case of a termination by the Company, shall not be less than thirty (30) days (except in the case of a termination for Cause) and, in the case of a termination by the Executive, shall not be less than
fifteen (15) days nor more than sixty (60) days, respectively, from the date such Notice of Termination is given). 
 c.
Dispute Concerning Termination. If the Executive reasonably believes in good faith the Company is not providing the Executive with a benefit or payment to which the Executive is entitled under the terms of this Agreement, the Executive may
notify the Company, within forty-five (45) days after the Date of Termination or, if any such payment or benefit is due after such 45-day period, within 45 days following such payment date, that a dispute exists concerning the termination
and/or the amount of such payment or benefit. In this event, the Company shall act within fifteen (15) days to restore fully the disputed benefits and payments (so that all benefits and payments are provided as of such date as would have been
provided had there been no delay in providing such benefits and payments) and to continue to provide such benefits and payments as contemplated by this Agreement thereafter (provided, however, that in all events any payment or benefit shall not be
paid or provided to the Executive before the payment date set forth in this Agreement or any applicable document), but subject to termination and recapture from the Executive of these disputed benefits and payments in accordance with the terms of a
mutual written agreement of the parties or by a final judgment, order or decree of an arbitrator or a court of competent jurisdiction (which is not appealable or with respect to which the time for appeal therefrom has expired and no appeal has been
perfected). 
 9. No Mitigation. The Company agrees that, if the Executive’s employment with the Company terminated during the
Term, the Executive is not required to seek other employment or to attempt in any way to reduce any amounts payable to the Executive by the Company pursuant to Section 6 hereof or Section 8(d) hereof. Further, the amount of any payment or
benefit provided for in this Agreement (other than Section 6(a)(2) hereof) shall not be reduced by any compensation earned by the Executive as the result of employment by another employer, by retirement benefits, by offset against any amount
claimed to be owed by the Executive to the Company, or otherwise. 
 10. Successors; Binding Agreement. 

a. In addition to any obligations imposed by law upon any successor to the Company, the Company will require any successor (whether direct or
indirect, by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Company to expressly assume and agree to perform this Agreement in the same manner and to the same extent that the Company
would be required to perform it if no such succession had taken place. Failure of the Company to obtain such assumption and agreement prior to the effectiveness of any such succession shall be a breach of this Agreement and shall entitle the
Executive to terminate her employment with the Company and receive compensation from the Company in the same amount and on the same terms as the Executive would be entitled to hereunder if the Executive were to terminate the Executive’s
employment for Good Reason after a Change in Control, except that, for purposes of implementing the foregoing, the date on which any such succession becomes effective shall be deemed the Date of Termination. 

  
 5 

 b. This Agreement shall inure to the benefit of and be enforceable by the Executive’s
personal or legal representatives, executors, administrators, successors, heirs, distributees, devisees and legatees. If the Executive shall die while any amount would still be payable to the Executive hereunder (other than amounts which, by their
terms, terminate upon the death of the Executive) if the Executive had continued to live, all such amounts, unless otherwise provided herein, shall be paid in accordance with the terms of this Agreement to the executors, personal representatives or
administrators of the Executive’s estate. 
 11. Indemnification. The Company shall indemnify and hold Executive harmless for
acts and omissions in her capacity as an officer, director or employee of the Company to the maximum extent permitted under applicable law. The Company shall maintain a Director’s and Officer’s Liability Insurance Policy, which shall
provide liability coverage for Executive’s benefit, and the Executive shall remain covered under such policy for a period of at least six (6) years following the earlier of termination of employment or the occurrence of a Change in
Control. 
 12. Notices. For the purpose of this Agreement, notices and all other communications provided for in the Agreement shall
be in writing and shall be deemed to have been duly given when delivered or mailed by United States registered mail, return receipt requested, postage prepaid, addressed, if to the Executive, to the address inserted below the Executive’s
signature on the final page hereof and, if to the Company, to the address set forth below, or to such other address as either party may have furnished to the other in writing in accordance herewith, except that notice of change of address shall be
effective only upon actual receipt: 
 To the Company: 

Starwood Hotels and Resorts Worldwide, Inc. 

One StarPoint 

Stamford, CT 06902 

Attention: Chief Administrative Officer and General Counsel 

13. Miscellaneous. No provision of this Agreement may be modified, waived or discharged unless such waiver, modification or discharge is
agreed to in writing and signed by the Executive and such officer as may be specifically designated by the Board. No waiver by either party hereto at any time of any breach by the other party hereto of, or of any lack of compliance with, any
condition or provision of this Agreement to be performed by such other party shall be deemed a waiver of similar or dissimilar provisions or conditions at the same or at any prior or subsequent time. This Agreement supersedes any other agreements or
representations, oral or otherwise, express or implied, with respect to the subject matter hereof which have been made by either party; provided, however, that this Agreement shall supersede any agreement setting forth the terms and conditions of
the Executive’s employment with the Company only in the event that the Executive’s employment with the Company is terminated on or following a Change in Control, by the Company other than for Cause or by the Executive for Good Reason. The
validity, interpretation, construction and performance of this Agreement shall be governed by the laws of the State of New York. All references to sections of the Exchange Act or the Code shall be deemed also to refer to any successor provisions to
such sections. Any payments provided for hereunder shall be paid net of any applicable withholding required under federal, state or local law and any additional withholding to which the Executive has agreed. The obligations of the Company and the
Executive under this Agreement which by their nature may require either partial or total performance after the expiration of the Term (including, without limitation, those under Sections 6, 7, 8, and 9 hereof) shall survive such expiration. 

14. Code Section 409A. This Agreement will be construed and administered to preserve the exemption from Section 409A of
payments that qualify as short-term deferrals pursuant to Treas. Reg. §1.409A-1(b)(4) or that qualify for the two-times compensation exemption of Treas. Reg. §1.409A-1(b)(9)(iii). With respect to any amounts that are subject to
Section 409A, it is intended, and this Agreement will be so construed, that such amounts and the Company’s and the Executive’s exercise of authority or discretion hereunder shall comply with the provisions of Section 409A so as
not to subject the Executive to the payment of interest and additional tax that may be imposed under Section 409A. For purposes of any payment in this Agreement that is subject to Section 409A and triggered by the Executive’s
“termination of employment”, (i) “termination of employment” shall have the same meaning as “separation from service” under Section 409A(a)(2)(A)(i) of the Code, and (ii) in the event the Executive is a
“specified employee” on the date of the Executive’s termination of employment (with such status determined by the Company in accordance with rules established by the Company in writing in advance of the “specified employee
identification date” that relates to the date of the Executive’s termination of employment or, in the absence of such 

  
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rules established by the Company, under the default rules for identifying specified employees under Section 409A), any payment that is subject to Section 409A, such payment (to the
extent subject to Section 409A) shall not be paid earlier than six months after such termination of employment (if the Executive dies after the date of the Executive’s termination of employment but before any payment has been made, such
remaining payments that were or could have been delayed will be paid to the Executive’s estate without regard to such six-month delay). The Executive acknowledges and agrees that the Company has made no representation to the Executive as to the
tax treatment of the compensation and benefits provided pursuant to this Agreement and that the Executive is solely responsible for all taxes due with respect to such compensation and benefits. 

15. Expense Reimbursements. To the extent that any expense reimbursement provided for by this Agreement does not qualify for exclusion
from Federal income taxation, except as specified otherwise in this Agreement, the Company will make the reimbursement only if the Executive incurs the corresponding expense during the term of this Agreement and submits the request for reimbursement
no later than two months prior to the last day of the calendar year following the calendar year in which the expense was incurred so that the Company can (and it thereby will) make the reimbursement on or before the last day of the calendar year
following the calendar year in which the expense was incurred. In the case of any such expense reimbursement and any in-kind benefit provided for by this Agreement that does not qualify for exclusion from Federal income taxation, the amount of
expenses eligible for such reimbursement (and the amount of in-kind benefits provided) during a calendar year will not affect the amount of expenses eligible for such reimbursement (or benefits provided) in another calendar year; and the right to
such reimbursement or in-kind benefit is not subject to liquidation or exchange for another benefit from the Company. 
 16.
Counterparts. This Agreement may be executed in several counterparts, each of which shall be deemed to be an original but all of which together will constitute one and the same instrument. 

17. Settlement of Disputes: Arbitration. 

a. All claims by the Executive for benefits under this Agreement shall be directed to and determined by the Board and shall be in writing. Any
denial by the Board of a claim for benefits under this Agreement shall be delivered to the Executive in writing and shall set forth the specific reasons for the denial and the specific provisions of this Agreement relied upon. The Board shall afford
a reasonable opportunity to the Executive for a review of the decision denying a claim and shall further allow the Executive to appeal to the Board a decision of the Board within sixty (60) days after notification by the Board that the
Executive’s claim has been denied. 
 b. Any further dispute or controversy arising under or in connection with this Agreement shall be
settled exclusively by arbitration in New York, in accordance with the rules of the American Arbitration Association then in effect; provided, however, that the evidentiary standards set forth in this Agreement shall apply. Judgment
may be entered on the arbitrator’s award in any court having jurisdiction. Notwithstanding any provision of this Agreement to the contrary, the Executive shall be entitled to seek specific performance of the Executive’s right to be paid
until the Date of Termination during the pendency of any dispute or controversy arising under or in connection with this Agreement. 
 18.
Definitions. For purposes of this Agreement, the following terms shall have the meanings indicated below: 
 a. “Affiliate”
shall have the meaning set forth in Rule 12b-2 promulgated under Section 12 of the Exchange Act. 
 b. “Auditor” shall have
the meaning set forth in Section 7 hereof. 
 c. “Base Amount” shall have the meaning set forth in section 280G(b)(3) of the
Code. 
 d. “Beneficial Owner” shall have the meaning set forth in Rule 13d-3 under the Exchange Act. 

e. “Board” shall mean the Board of Directors of the Company. 

f. “Cause” for termination by the Company of the Executive’s employment shall mean (i) the willful and continued failure by
the Executive to substantially perform the Executive’s duties with the Company after a written demand for substantial performance is delivered to the Executive by the Board, which demand specifically identifies the manner in which the Board
believes that the Executive has not substantially performed the Executive’s duties, and Executive has not cured any such failure that is capable of being cured in all material respects within ten

  
 7 

 
(10) days of receiving such written demand, or (ii) the willful engaging by the Executive in conduct which is demonstrably and materially injurious to the Company or its subsidiaries,
monetarily or otherwise. For purposes of clauses (i) and (ii) of this definition, (x) no act, or failure to act, on the Executive’s part shall be deemed “willful” unless done, or omitted to be done, by the Executive not
in good faith and without reasonable belief that the Executive’s act, or failure to act, was in the best interest of the Company and (y) in the event of a dispute concerning the application of this provision, no claim by the Company that
Cause exists shall be given effect unless the Company establishes to the Board by clear and convincing evidence that Cause exists. 
 g. A
“Change in Control” shall have the meaning set forth in the Company’s 2013 Long-Term Incentive Compensation Plan or any successor plan, as such definition may be amended from time to time. 

h. “Code” shall mean the Internal Revenue Code of 1986, as amended from time to time. 

i. “Company” shall mean Starwood Hotels and Resorts Worldwide, Inc., and shall include any successor to its business and/or assets
which assumes and agrees to perform this Agreement by operation of law, or otherwise. 
 j. “Date of Termination” shall have the
meaning set forth in Section 8 hereof. 
 k. “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended from
time to time. 
 l. “Excise Tax” shall mean any excise tax imposed under section 4999 of the Code. 

m. “Executive” shall mean the individual named in the first paragraph of this Agreement. 

n. The Executive will be deemed to have a “409A Disability” if (A) the Executive is unable to engage in any substantial gainful
activity by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, (B) the Executive is, by reason of any
medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less than three
(3) months under an accident and health plan covering Company employees; or (C) the Executive is determined to be totally disabled by the Social Security Administration. 

o. “General Disability” shall be deemed the reason for the termination by the Company of the Executive’s employment, if, as a
result of the Executive’s incapacity due to physical or mental illness, the Executive shall have been absent from the full-time performance of the Executive’s duties with the Company for a period of six (6) consecutive months, the
Company shall have given the Executive a Notice of Termination for Disability, and, within thirty (30) days after such Notice of Termination is given, the Executive shall not have returned to the full-time performance of the Executive’s
duties. 
 p. “Good Reason” for termination by the Executive of the Executive’s employment shall mean the occurrence (without
the Executive’s express written consent) after any Change in Control, or prior to a Change in Control under the circumstances described in clauses (ii) and (iii) of the second sentence of Section 6(a) hereof (treating all
references in paragraphs (1) through (7) below to a “Change in Control” as references to a “Potential Change in Control”), of any one of the following acts by the Company, or failures by the Company to act, unless, in
the case of any act or failure to act described in paragraph (1), (5), (6) or (7) below, such act or failure to act is corrected prior to the Date of Termination specified in the Notice of Termination given in respect thereof: 

(1) the assignment to the Executive of any duties inconsistent with the Executive’s status as a senior officer of the
Company or a substantial adverse alteration in the nature or status of the Executive’s responsibilities from those in effect immediately prior to the Change in Control; 

(2) a reduction by the Company in the Executive’s annual base salary as in effect on the date hereof or as the same may be
increased from time to time; 
 (3) the relocation of the Executive’s principal place of employment to a location more
than 35 miles from the Executive’s principal place of employment immediately prior to the Change in Control or the Company’s requiring the Executive to be based anywhere other than such principal place of employment (or permitted
relocation thereof) except for required travel on the Company’s business to an extent substantially consistent with the Executive’s present business travel obligations; 

  
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 (4) the failure by the Company to pay to the Executive any portion of the
Executive’s current compensation, or to pay to the Executive any portion of an installment of deferred compensation under any deferred compensation program of the Company, within seven (7) days of the date such compensation is due; 

(5) either (I) the failure by the Company to continue in effect any compensation plan in which the Executive participates
immediately prior to the Change in Control which is material to the Executive’s total compensation, including but not limited to the Company’s stock option, bonus and other plans or any substitute plans adopted prior to the Change in
Control, unless an equitable arrangement (embodied in an ongoing substitute or alternative plan) has been made with respect to such plan, or (II) the failure by the Company to continue the Executive’s participation therein (or in such
substitute or alternative plan) on a basis not materially less favorable, both in terms of the amount or timing of payment of benefits provided and the level of the Executive’s participation relative to other participants, as existed
immediately prior to the Change in Control; 
 (6) the Company’s (I) failure to continue to provide the Executive
with benefits substantially similar to those enjoyed by the Executive under any of the Company’s pension, savings, life insurance, medical, health and accident, or disability plans in which the Executive was participating immediately prior to
the Change in Control, (II) taking of any other action which would directly or indirectly materially reduce any of such benefits or deprive the Executive of any material fringe benefit enjoyed by the Executive at the time of the Change in Control,
or (III) failure to provide the Executive with the number of paid vacation days to which the Executive is entitled on the basis of years of service with the Company in accordance with the Company’s normal vacation policy or any employment
agreement in effect at the time of the Change in Control; or 
 (7) any purported termination of the Executive’s
employment which is not effected pursuant to a Notice of Termination satisfying the requirements of Section 8(a) hereof; for purposes of this Agreement, no such purported termination shall be effective. 

The Executive’s right to terminate the Executive’s employment for Good Reason shall not be affected by the Executive’s
incapacity due to physical or mental illness. The Executive’s continued employment shall not constitute consent to, or a waiver of rights with respect to, any act or failure to act constituting Good Reason hereunder. 

For purposes of any determination regarding the existence of Good Reason, any claim by the Executive that Good Reason exists shall be presumed
to be correct unless the Company establishes to the Board by clear and convincing evidence that Good Reason does not exist. 
 q.
“Notice of Termination” shall have the meaning set forth in Section 8 hereof. 
 r. “Person” shall have the meaning
given in Section 3(a)(9) of the Exchange Act, as modified and used in Sections 13(d) and 14(d) thereof, except that such term shall not include (i) the Company or any of its subsidiaries, (ii) a trustee or other fiduciary holding
securities under an employee benefit plan of the Company or any of its Affiliates, (iii) an underwriter temporarily holding securities pursuant to an offering of such securities, or (iv) a corporation owned, directly or indirectly, by the
stockholders of the Company in substantially the same proportions as their ownership of stock of the Company. 
 s. “Potential Change in
Control” shall be deemed to have occurred if the event set forth in any one of the following paragraphs shall have occurred: 

(1) the Company enters into an agreement, the consummation of which would result in the occurrence of a Change in Control; 

(2) the Company or any Person publicly announces an intention to take or to consider taking actions which, if consummated,
would constitute a Change in Control; 
 (3) any Person becomes the Beneficial Owner, directly or indirectly, of securities
of the Company representing 15% or more of either the then outstanding shares of common stock of the Company or the combined voting power of the Company’s then outstanding securities (not including in the securities beneficially owned by such
Person any securities acquired directly from the Company or its affiliates); or 
 (4) the Board adopts a resolution to the
effect that, for purposes of this Agreement, a Potential Change in Control has occurred. 

  
 9 

 t. “Retirement” shall be deemed the reason for the termination by the
Executive of the Executive’s employment if such employment is terminated in accordance with the Company’s retirement policy, including early retirement, generally applicable to its salaried employees. 

u. “Severance Payments” shall have the meaning set forth in Section 6 hereof. 

v. “Tax Counsel” shall have the meaning set forth in Section 7 hereof. 

w. “Term” shall mean the period of time described in Section 2 hereof (including any extension, continuation or
termination described therein). 
 x. “Total Payments” shall mean those payments so described in Section 7
hereof. 
 IN WITNESS WHEREOF, the parties have caused this Supplement to be duly executed as of the date first written
above. 
  

			
	STARWOOD HOTELS AND RESORTS WORLDWIDE, INC.
		
	By	 	/s/ Jeffrey Cava
	NAME:	 	Jeffrey Cava
	TITLE:	 	Executive Vice President & Chief Human Resources Officer
	Dated:	 	5/7/2014
	
	EXECUTIVE
	
	/s/ Martha Poulter
	Martha Poulter
	Dated:	 	5/7/2014

  
 10

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