Document:

EX-10.6

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 Exhibit 10.6 

POMEGRANATE PARENT HOLDINGS, INC. 

STOCK OPTION PLAN 

(including amendments through February 28, 2018) 

Section 1. Purpose 
 The Plan
authorizes the Committee to provide employees or directors of the Company or its Affiliates, who are in a position to contribute to the long-term success of the Company or its Affiliates, with Options to acquire Shares in the Company. The Company
believes that this incentive program will cause those individuals to increase their interest in the welfare of the Company and its Affiliates, and aid in attracting, retaining and motivating individuals of outstanding
ability.     
 Section 2. Definitions 

Capitalized terms used herein shall have the meanings set forth in this Section. 

 

	 	(a)	 “Affiliate” means a Person that, directly or indirectly through one or more intermediaries, controls,
or is controlled by, or is under common control with, such Person. As used in this definition, the term “control,” including the correlative terms “controlling,” “controlled by” and “under common control
with,” means possession, directly or indirectly, of the power to direct or cause the direction of management or policies (whether through ownership of securities or any partnership or other ownership interest, by contract or otherwise) of a
Person. 

  

	 	(b)	 “Apollo Investor” means AP VIII Pomegranate Holdings, L.P., a Delaware limited partnership, or any
other investment fund managed by Affiliates of Apollo Global Management LLC that acquires Shares. 

  

	 	(c)	 “Board” means the Board of Directors of the Company. 

 

	 	(d)	 “Capital Stock” of any Person means any and all shares, membership interests, rights to purchase,
warrants, options, participations or other equivalents of or interests in, however designated, equity of such Person, including any Preferred Stock, but excluding any debt securities convertible into such equity. 

 

	 	(e)	 “Cause” shall mean, with respect to Grantee who is also a participant in The Fresh Market Inc.
Severance Plan, Cause within the meaning of such plan, and otherwise shall mean a finding by the Committee that the Grantee has (i) committed a felony or a crime involving moral turpitude, (ii) committed any act of gross negligence or
fraud, (iii) failed, refused or neglected to substantially perform his employment duties (other than by reason of a physical or mental impairment) or to implement the reasonable directives of

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

	 	
the Company (in each case which, if curable, is not cured within 30 days after notice thereof to the Grantee by the Committee), (iv) violated any material policy of the Company (which, if
curable, is not cured within 30 days after notice thereof to the Grantee by the Committee), or (v) engaged in conduct that is materially injurious to the Company, monetarily or otherwise. 

 

	 	(f)	 “Change in Control” shall mean: 

 

	 	(i)	 any event occurs the result of which is that any “Person,” as such term is used in Sections 13(d) and
14(d) of the Exchange Act, other than the Apollo Investors, becomes the “beneficial owner”, as defined in Rules l3d-3 and l3d-5 under the Exchange Act directly
or indirectly, of more than 50% of the Voting Stock of the Company or any successor company thereto, including, without limitation, through a merger or consolidation or purchase of Voting Stock of the Company; provided that Affiliates of Apollo
Global Management LLC do not have the right or ability by voting power, contract or otherwise to elect or designate for election a majority of the Board; provided further that the transfer of 100% of the Voting Stock of the Company to a Person that
has an ownership structure identical to that of the Company prior to such transfer, such that the Company becomes a wholly owned subsidiary of such Person, shall not be treated as a Change in Control; or 

 

	 	(ii)	 the sale, lease, transfer, conveyance or other disposition, in one or a series of related transactions other
than a merger or consolidation, of all or substantially all of the assets of the Company and its consolidated subsidiaries taken as a whole to any Person or group of related Persons other than to Apollo Investors. 

 

	 	(g)	 “Code” shall mean the Internal Revenue Code of 1986, as amended. 

 

	 	(h)	 “Committee” shall mean the Compensation Committee of the Board, unless a different committee is
appointed by the Board to administer the Plan. 

  

	 	(i)	 “Company” shall mean Pomegranate Parent Holdings, Inc., a corporation organized under the laws of the
State of Delaware. 

  

	 	(j)	 “Competing Business” means: (a) any specialty grocery retailer, whether national or regional,
with more than $50 million in revenue in its most recently completed fiscal year; and (b) Kroger, including Harris Teeter, and Mariano’s Fresh Market, Publix, Wegman’s, Whole Foods Market, Trader Joe’s, Sprouts Farmers
Market, Natural Grocers, Earth Fare, Lucky’s Market, Fresh Thyme, and any subsidiary of any of the foregoing. 

  

	 	(k)	 “Effective Date” shall mean April 27, 2016. 

  
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	 	(l)	 “Employee” shall mean any individual that is providing services to the Company or any of its
Affiliates as an employee or director. 

  

	 	(m)	 “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended. 

 

	 	(n)	 “Fair Market Value” means, (i) with respect to Shares after an IPO, the closing price of the
Shares on the primary national securities exchange on which such Shares are then traded, if any, on the trading day prior to the date as of which the Fair Market Value is to be determined, and (ii) in all other events, the amount determined by
the Board of Directors in its good faith judgment using commonly accepted valuation techniques based upon the amount that would be recovered by the holder of such Shares if all of the assets of the Company were sold to a buyer in a single
transaction at arms’ length and the proceeds from such transaction, as determined in good faith by the Board of Directors, were distributed in a liquidation of the Company pursuant to the Company’s Certificate of Incorporation.

  

	 	(o)	 “Grant Letter” shall mean a letter, certificate or other agreement accepted by the Grantee,
evidencing the grant of an Option hereunder and containing such terms and conditions, not inconsistent with the express provisions of the Plan, as the Committee shall approve. 

 

	 	(p)	 “Grantee” shall mean an Employee granted an Option under the Plan. 

 

	 	(q)	 “IPO” means the initial underwritten public offering of Shares by the Company or any selling
securityholders pursuant to an effective registration statement filed by the Company with the Securities and Exchange Commission (other than (i) a registration relating solely to an employee benefit plan or employee stock plan, a dividend
reinvestment plan, or a merger or a consolidation, (ii) a registration incidental to an issuance of securities under Rule 144A, (iii) a registration on Form S-4 or any successor form, or (iv) a
registration on Form S-8 or any successor form) under the Securities Act). 

  

	 	(r)	 “ISO” shall mean any Option or portion thereof that meets the requirements of an incentive stock
option under Section 422 of the Code, and that is designated by the Committee to be an ISO. 

  

	 	(s)	 “Nonqualified Option” shall mean any Option or portion thereof that is not an ISO.

  

	 	(t)	 “Options” shall refer to options issued under and subject to the Plan. 

 

	 	(u)	 “Permitted Transferee” means (i) the Grantee’s spouse, (ii) any lineal ancestor or
descendant (including by adoption and stepchildren) of the Grantee, (iii) any trust of which the Grantee is the controlling trustee and which is established solely for the benefit of any of the foregoing individuals, (iv) the estate of the
Grantee established by reason of the Grantee’s death, or (v) any corporation, limited liability company or partnership, all of the interests of which are (or is) owned by one or more of the persons identified clause (i), (ii), (iii) or
(iv). 

  
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	 	(v)	 “Person” means any individual, corporation, partnership, limited liability company, joint venture,
association, business trust, joint-stock company, estate, trust, unincorporated organization, government or other agency or political subdivision thereof or any other legal or commercial entity. 

 

	 	(w)	 “Plan” shall mean this Option Plan as set forth herein and as amended from time to time.

  

	 	(x)	 “Preferred Stock” as applied to the Capital Stock of any corporation means Capital Stock of any class
or classes, however designated, that is preferred as to the payment of dividends, or as to the distribution of assets upon any voluntary or involuntary liquidation or dissolution of such corporation, over shares of Capital Stock of any other class
of such corporation. 

  

	 	(y)	 “Qualified Public Offering” means an underwritten public offering of Shares by the Company or any
selling securityholders pursuant to an effective registration statement filed by the Company with the Securities and Exchange Commission (other than (i) a registration relating solely to an employee benefit plan or employee stock plan, a
dividend reinvestment plan, or a merger or a consolidation, (ii) a registration incidental to an issuance of securities under Rule 144A, (iii) a registration on Form S-4 or any successor form, or
(iv) a registration on Form S-8 or any successor form) under the Securities Act of 1933, as amended, pursuant to which the aggregate offering price of the Shares sold in such offering by the Company
and/or other selling securityholders (together with the aggregate offering prices from any prior such offerings) is at least $300 million. 

  

	 	(z)	 “Securities Act” means the Securities Act of 1933, as amended. 

 

	 	(aa)	 “Share” shall mean a share of common stock of the Company, par value $.01 per share.

  

	 	(bb)	 “Specified Conduct” means, with respect to a Grantee who is party to any employment or other
agreement containing covenants applicable following a Grantee’s termination of employment, a breach of any of such covenants, and otherwise means (i) unauthorized disclosure of confidential information relating to the Company or its
Affiliates, (ii) directly or indirectly, without the prior written consent of the Company, engaging in or investing as an owner, partner, stockholder, licensor, director, officer, agent, employee or consultant for any Person that is primarily
engaged in a Competing Business; provided, however, that this provision shall not prevent the Grantee from passively investing as a less than two percent stockholder in the securities of any company listed on a national securities exchange or
quoted on an automated quotation system, (iii) accepting employment with any Person that is directly or indirectly (including through an Affiliate) engaged in any manner in a Competing Business if such employment would result in the Grantee
being involved in the 

  
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management, operations or business affairs of the Affiliate, division, segment or other portion of such Person that conducts such Competing Business, (iv) directly or indirectly
(A) soliciting, recruiting or hiring any Person who is at such time, or who at any time during the 12-month period prior to such solicitation or hiring had been, an employee of, or an exclusive consultant
then under contract with, the Company or any of its Affiliates, (B) soliciting or encouraging any employee of the Company or any of its Affiliates to leave the employment of the Company or any of its Affiliates, or (C) interfering with the
relationship of the Company or any of its Affiliates with any Person or entity who or that is employed by or otherwise engaged to perform services for the Company or any of its Affiliates, or (v) directly or indirectly, interfering with,
disrupting or attempting to disrupt any past, present or prospective relationship, contractual or otherwise, between the Company or any of its Affiliates, on the one hand, and any of their respective customers, partners, suppliers or stockholders on
the other hand. 

  

	 	(cc)	 “Voting Stock” of an entity means all classes of Capital Stock of such entity then outstanding and
normally entitled to vote in the election of directors or all interests in such entity with the ability to control the management or actions of such entity. 

Section 3. Shares Available under the Plan 

Subject to the provisions of Section 7, the total number of Shares that may be issued under the Plan shall not exceed 6,300,000. If, prior
to exercise, any awards are forfeited, lapse or terminate for any reason without the issuance of Shares, the Shares covered thereby may again be available for Option grants under the Plan. 

Section 4. Administration of the Plan 

(a) Authority of the Committee. The Plan shall be administered by the Committee. The Committee shall have full and final authority to
take the following actions, in each case subject to and consistent with the provisions of the Plan: 
 (i) to select the
Employees to whom Options may be granted; 
 (ii) to determine the number of Shares subject to an Option; 

(iii) to determine the terms and conditions of any Option granted under the Plan, including the purchase or exercise price,
vesting and other conditions relating to exercise, and termination of the right to exercise; 
 (iv) to determine whether any
Option shall be an ISO or a Nonqualified Option; 
 (v) to determine the restrictions or conditions related to the delivery,
holding and disposition of Shares; 

  
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 (vi) to prescribe the form of each Grant Letter; 

(vii) to adopt, amend, suspend, waive and rescind such rules and regulations and appoint such agents as the Committee may deem
necessary or advisable to administer the Plan; 
 (viii) to correct any defect or supply any omission or reconcile any
inconsistency in the Plan and to construe and interpret the Plan and any Option, or Grant Letter or other instrument hereunder; and 

(ix) to make all other decisions and determinations as may be required under the terms of the Plan or as the Committee may deem
necessary or advisable for the administration of the Plan. 
 (b) Manner of Exercise of Committee Authority. Any action of the
Committee within its authority with respect to the Plan shall be final, conclusive and binding on all Persons, including the Company, its Affiliates, Grantees, or any Person claiming any rights under the Plan from or through any Grantee, except to
the extent the Committee may subsequently modify, or take further action not consistent with, its prior action. If not specified in the Plan, the time at which the Committee must or may make any determination shall be determined by the Committee,
and any such determination may thereafter be modified by the Committee. The express grant of any specific power to the Committee, and the taking of any action by the Committee, shall not be construed as limiting any power or authority of the
Committee. The Committee may delegate to officers or managers of the Company or any Affiliate of the Company the authority, subject to such terms as the Committee shall determine, to perform such functions as the Committee may determine, to the
extent permitted under applicable law. 
 (c) Limitation of Liability. Each member of the Committee shall be entitled to, in good
faith, rely or act upon any report or other information furnished to him by any officer or other employee of the Company or any of its Affiliates, the Company’s independent certified public accountants or any executive compensation consultant,
legal counsel or other professional retained by the Company to assist in the administration of the Plan. To the fullest extent permitted by applicable law, no member of the Committee, nor any officer or employee of the Company acting on behalf of
the Committee, shall be personally liable for any action, determination or interpretation taken or made in good faith with respect to the Plan, and all members of the Committee and any officer or employee of the Company acting on its behalf shall,
to the extent permitted by law, be fully indemnified and protected by the Company with respect to any such action, determination or interpretation. 

  
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 Section 5. Option Termination. 

Unless otherwise determined by the Committee and set forth in a Grant Letter, Options shall terminate on the earliest of: 

(a) the 91st day following the date the Grantee ceases to be an Employee for any reason; provided, however, that
(i) in all cases the portion of any Option that did not vest prior to or upon the date of termination of employment or engagement with the Company or its Affiliates for any reason shall terminate immediately upon such termination, and
(ii) if such termination is for Cause, the vested portion shall terminate as well; 
 (b) the seventh anniversary of the
date of grant as set forth in the Grant Letter, or, with respect to Options granted upon or as soon as practicable after the Effective Date, the seventh anniversary of the Effective Date; and 

(c) cancellation, termination or expiration of the Options pursuant to action taken by the Committee in accordance with
Section 7. 
 Section 6. Exercise of Options 

(a) Only the vested portion of any Option may be exercised. A Grantee shall exercise an Option by delivery of written notice to the Company
setting forth the number of Shares with respect to which the Option is to be exercised, together with cash, a certified check or bank draft payable to the order of the Company, in amount equal to the sum of the exercise price for such Shares and any
withholding tax obligation arising in connection with such exercise. The Committee may, in its sole discretion, permit other forms of payment, including notes or other contractual obligations of a Grantee to make payment on a deferred
basis.     
 (b) Before the Company issues any Shares to a Grantee pursuant to the Plan, the Company shall have the
right to require that the Grantee make such provision, or furnish the Company such authorization, necessary or desirable so that the Company may satisfy its obligation under applicable tax laws to withhold for income or other taxes due upon or
incident to such issuance. The Committee may, in its discretion, permit such withholding obligation to be satisfied through the withholding of Shares that would otherwise be delivered to the Grantee. 

(c) As a condition to the grant of an Option or delivery of any Shares upon exercise of an Option, (i) the Grantee shall make all
customary investment representations and provide or execute such other documents as may be requested by the Company, and (ii) the Company shall have the right to require that the Grantee become party to any stockholders agreement then generally
in effect on substantially the same terms as the minority stockholders party thereto then are subject to (excluding any additional economic benefits set forth therein), in which case the terms of any such agreement as to voting, drag-alongs, tag-alongs and similar matters shall take precedence over the terms of the Plan and any an Grant Letter to the extent of any inconsistency; provided that in no event shall any stockholder agreement modify the
economic terms of any Option or Shares issued to a Grantee under the Plan. 

  
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 Section 7. Adjustment Upon Changes in Capitalization 

In the event any recapitalization, forward or reverse split, reorganization, merger, consolidation,
spin-off, combination, repurchase, exchange or issuance of Shares or other securities, any stock dividend or other special and nonrecurring dividend or distribution (whether in the form of cash, securities or
other property), liquidation, dissolution, or other similar transactions or events, affects the Shares, then the Committee shall make such equitable adjustment as it determines is appropriate in order to prevent dilution or enlargement of the rights
of Grantees under the Plan, including adjustment in (i) the number and kind of Shares deemed to be available thereafter for grants of Options under Section 3, (ii) the number and kind of Shares that may be delivered or deliverable in
respect of outstanding Options, and (iii) the exercise price of Options. In addition, the Committee is authorized to make such adjustments as it shall in its sole discretion determine are appropriate in the terms and conditions of, and the
criteria included in, Options (including, without limitation, cancellation of Options in exchange for the in-the-money value, if any, of the vested portion thereof,
which may be paid in such form of consideration to be received by holders of Stock or such other consideration as the Committee shall determine, cancellation of unvested and/or out-of-the-money Options for no consideration, substitution of Options using securities of a successor or other entity, acceleration of the time that Options expire, or adjustment of performance
targets or the manner in which they are calculated) in recognition of unusual or nonrecurring events (including, without limitation, a Change in Control or an event described in the preceding sentence) affecting the Company, any Affiliate of the
Company or the financial statements of the Company or any Affiliate of the Company, or in response to changes in applicable laws, regulations or accounting principles. Without limiting the foregoing, as a condition to receipt of any consideration in
respect of an Option in connection with a Change in Control, the Committee may require that the Grantee execute a release of claims, become a party to all or a part of the definitive transaction agreement effecting the Change in Control, become
party to a non-competition or similar agreement, and/or become party to an indemnification agreement, provided that any indemnification obligation shall not exceed the proceeds received by the Grantee with
respect to the Option. 
 Section 8. Restrictions on Issuing Shares. 

No Shares shall be issued or transferred to a Grantee unless and until all applicable legal requirements have been complied with to the
satisfaction of the Committee. If, at the time a Grantee attempts to exercise an Option (or portion thereof), such exercise would not be in compliance with any applicable law, the Committee may, in its discretion, either preclude such exercise, or
cancel such Option (or such portion thereof) in exchange for a payment from the Company in an amount equal to the difference between the then Fair Market Value of the Shares subject to such Option (or such portion thereof) and the aggregate exercise
price thereof, less applicable withholding taxes. Such payment may be made in the form of cash, Shares, or combination thereof, and any such payment in Shares 

  
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shall be deemed an issuance of Shares under the Plan, including Section 9 below. The Committee shall also have the right to condition the acquisition of Shares on the Grantee’s
undertaking in writing to comply with such restrictions on any subsequent disposition of the Shares as the Committee shall deem necessary or advisable as a result of any applicable law, regulation, official interpretation thereof, or any
underwriting agreement. 
 Section 9. Rights/Restrictions on Shares. 

Except as set specifically forth in a Grant Letter: 

(a) Transfer Restrictions. Except for transfers made pursuant to Sections 9(b), (c) or (d) below, Shares issued to a Grantee
pursuant to the Plan may not be sold, pledged, encumbered or otherwise transferred, other than to a Permitted Transferee. Any such Permitted Transferee shall be subject to all the terms and conditions of the Plan and Grant Letter, including the
provisions of this Section 9, and where required by the context, the term Grantee as used under the Plan shall mean such Permitted Transferee. 

(b) Repurchase Right. Unless otherwise determined in a Grant Letter, during the one year period following a Grantee’s ceasing to
be an Employee for any reason, or, if later, the date the Grantee acquires Shares under the Plan, the Company shall have the right (but not the obligation) to repurchase all of the Shares issued under the Plan and then held by the Grantee at the
time the Company exercises such right. During such period, the Company may exercise its repurchase right more than once, provided that when it exercises such right, it must apply to all of the Shares then held by the Grantee. The price per Share to
be paid by the Company should it choose to exercise its repurchase right shall equal the Fair Market Value per Share, provided, however, if the Shares are to be repurchased following a termination for Cause, or if, prior to such
repurchase the Grantee engages in Specified Conduct, then the price per Share to be paid by the Company shall not exceed (i) the price per Share paid by the Grantee, less (ii) any dividend or other distribution per Share previously paid
(or dividend or distribution equivalent paid in respect of Shares subject to an Option). The price per Share to be paid by the Company should it choose to exercise its repurchase right shall be paid in cash or by plain check against delivery of
certificates representing the repurchased Shares; provided that, if such payment would result in a default or breach on the part of the Company or any subsidiary under any loan or other agreement, then payment shall be deferred until the first
business day that it may occur without any such default or breach existing or resulting. The Company may offset against the payment of the repurchase price any amounts owed by the Grantee to the Company or any Affiliate of the Company. Should the
Company choose not to exercise its repurchase right, or is otherwise prohibited by law or contract from doing so, the Apollo Investors may exercise such right as if they were the Company but in such case there shall be no payment deferral. 

(c) Drag-Along Right. If the Company or one or more Apollo Investors notifies a holder of Shares issued under the Plan that it or they
desires to sell Shares in a transaction constituting a Change in Control and specifies the terms and conditions of such proposed transfer, then such holder shall take all necessary and desirable actions

  
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reasonably requested by the Company or such Apollo Investors in connection with the consummation of such sale, and within ten (10) business days of the receipt of such notice (or such longer
period of time as such shall be designated in such notice) such holder shall cause a pro rata number of his Shares to be sold to the designated purchaser on the same terms and conditions for the same per share consideration and at the same time as
the Shares being sold by such Apollo Investors. In furtherance, and not in limitation, of the foregoing, in connection with such a sale, such holder will, (i) consent to and raise no objections against the sale or the process pursuant to which
it was arranged, (ii) waive any dissenter’s rights and other similar rights and (iii) execute all documents containing such terms and conditions as those executed by such Apollo Investors as directed by such Apollo Investors, provided
that any liability of all of the selling stockholders to the purchaser for indemnification obligations shall be borne by each of them on a pro rata basis determined according to the number of Shares sold by each of them, and in any case shall not
exceed the proceeds received as consideration for such sale. 
 (d) Tag-Along Right. If one
or more Apollo Investors desires to sell Shares that, after taking into account all prior sales of Shares by Apollo Investors, represent at least 40% of the outstanding Shares of the Company (disregarding any sale to Affiliates of such Apollo
Investor, who shall continue to be subject to the provisions of this Section 9(d)), then such one or more Apollo Investors shall give written notice of such pending sale to all holders of Shares or of a vested portion of an Option issued under
the Plan. Within ten (10) business days after receipt of written notice of such impending sale, a holder of Shares or vested options issued under the Plan may, but is not obligated to, by written notice, request that such Apollo Investor cause
such designated purchaser to purchase on the same terms and conditions as are applicable to such Apollo Investor’s Shares, the number of such holder’s Shares to be sold including any Shares obtained through the exercise of a vested portion
of an Option in the manner described in this Plan prior to the pending sale, which as a percentage of such holder’s Shares shall not exceed the percentage of such Apollo Investor’s Shares to be sold. The Company shall cause such Apollo
Investor to agree, within ten (10) business days of the receipt of such notice (or such longer period of time as such Apollo Investor shall designate in such notice) to cause such holder’s Shares to be purchased by the designated purchaser
on the same terms and conditions for the same per share consideration and at the same time as the sale of the Apollo Investor’s Shares. In furtherance, and not in limitation, of the foregoing, in connection with such a sale, such holder will,
(i) consent to and raise no objections against the sale or the process pursuant to which it was arranged, (ii) waive any dissenter’s rights and other similar rights and (iii) execute all documents containing such terms and
conditions as those executed by such Apollo Investor as directed by such Apollo Investor. 
 (e) Voting. Each holder of Shares issued
under the Plan shall be deemed to have irrevocably appointed Apollo Management VIII, L.P. on behalf of certain affiliated co-investment partnerships (with full power of substitution), as such holder’s
proxy and attorney-in-fact (in such capacity, the “Proxy Holder”) to vote and give or withhold consent, with respect to all Shares held by such stockholder at
any time, for all matters subject to the vote of such holder from time to time in such manner as the Proxy Holder shall determine in its sole and absolute discretion, whether at any meeting (whether annual

  
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or special and whether or not an adjourned meeting) of the Company or by written consent or otherwise, giving and granting to the Proxy Holder all powers such holder would possess if personally
present and hereby ratifying and confirming all that the Proxy Holder shall lawfully do or cause to be done by virtue hereof. The Proxy Holder shall not have any liability to any holder of Shares as a result of any action taken or failure to take
action pursuant to the foregoing proxy except for any action or failure to take action not taken or omitted in good faith or which involves intentional misconduct or a knowing violation of applicable law. The Company acknowledges the validity of the
foregoing irrevocable proxy, and agrees to recognize the Proxy Holder as the sole attorney and proxy for each such holder of Shares at all times. 

(f) Lapse of Certain Provisions. Subsection (d) above shall lapse upon an IPO, subsections (b) and (c) above shall lapse upon
a Qualified Public Offering, and the restrictions in paragraph (a) shall lapse as set forth in a Grant Agreement; provided, however, that unless otherwise determined by the Committee, each Grantee shall enter into such standstill
agreements and related agreements as the managing underwriters of any public offering may request. 
 (g) Certificates for Shares.
Shares issued under the Plan may be evidenced in such manner as the Committee shall determine. If certificates representing Shares are registered in the name of a Grantee, such certificates may bear an appropriate legend referring to the terms,
conditions, and restrictions applicable to such Shares, and the Company may retain physical possession of the certificates, in which case the Grantee shall be required to have delivered a power of transfer to the Company, endorsed in blank, relating
to the Shares. 
 (h) Third Party Beneficiaries Rights. Apollo Investors and their Affiliates shall be third party beneficiaries
under subsections (b) and (c), and Apollo Management VIII, L.P. shall be a third party beneficiary under subsection (e), and they each shall be entitled to enforce their rights thereunder as to any Grantee. 

Section 10. General Provisions 
 (a)
Grant Letter. Each award under the Plan shall be evidenced by a Grant Letter. The terms and provisions of such Grant Letters may vary among Grantees and among different awards granted to the same Grantee. 

(b) No Right to Employment. The grant of an award under the Plan in any year shall not give the Grantee any right to similar grants in
future years, any right to continue such Grantee’s employment relationship with the Company or its Affiliates, or, with respect to an Option, until the Option is exercised and Shares are issued, any rights as a stockholder of the Company. All
Grantees shall remain subject to discharge to the same extent as if the Plan were not in effect. For purposes of the Plan, a Grantee shall cease to be an Employee upon a sale of any subsidiary of the Company that employs or engages such Grantee,
unless the Grantee shall otherwise continue to provide services to the Company or another subsidiary of the Company as an employee or director. 

  
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 (c) No Funding. No Grantee, and no beneficiary or other Persons claiming under or
through the Grantee, shall have any right, title or interest by reason of any award under the Plan to any particular assets of the Company or Affiliates of the Company, or any Shares allocated or reserved for the purposes of the Plan or subject to
any Option except as set forth herein. The Company shall not be required to establish any fund or make any other segregation of assets to assure satisfaction of the Company’s obligations under the Plan. 

(d) No Transfers. No Option may be sold, transferred, assigned, pledged or otherwise encumbered, except by will or the laws of descent
and distribution, and an Option shall be exercisable during the Grantee’s lifetime only by the Grantee. Upon a Grantee’s death, the estate or other beneficiary of such deceased Grantee shall be subject to all the terms and conditions of
the Plan and Grant Letter, including the provisions relating to the termination of the right to exercise an Option. 
 (e) Governing Law;
Jurisdiction. The Plan shall be governed by and construed in accordance with the laws of the State of Delaware, without giving effect to any choice of law or conflict of law provision or rule (whether of the State of Delaware or any other
jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Delaware. Each Grantee, and each beneficiary or other Person claiming under or through the Grantee by accepting the grant of an Option consents to
the exclusive jurisdiction of any state or federal court located within the State of Delaware, agrees that all actions or proceedings relating to the Plan shall be litigated in such courts, waives any defense of forum non
conveniens, and agrees to be bound by any final and nonappealable judgment rendered thereby in connection with the Plan. To the extent the Grantee is a party to an employment agreement with the Company or any of its Affiliates that provides
for binding arbitration of employment disputes, then any disputes between the Company and such Grantee arising under the Plan shall be arbitrated in accordance with the procedures set forth in such employment agreement, and the award of the
arbitrator may be confirmed in any state or federal court having jurisdiction over the location in which the arbitration hearing was held. 

Section 11. Amendment or Termination 

In addition to its authority elsewhere in the Plan, the Committee may, at any time, amend or terminate the Plan or any Grant Letter;
provided, however, that, no such action shall adversely affect the rights of any Grantee in any material respect with respect to Options previously granted hereunder or under such Grant Letter. 

  
 12EX-10.8

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 Exhibit 10.8 

TFM Severance Plan – Adopted 10/22/19 

THE FRESH MARKET, INC. 
 SEVERANCE
PLAN1  
 SECTION 1. Purpose. The purpose of this Severance Plan
(this “Plan”) is to promote the interests of The Fresh Market, Inc. (the “Company”) and its stockholders by retaining certain management-level employees through the provision of severance protections to such
employees in the event their employment is terminated under the circumstances described in this Plan. 
 SECTION 2.
Definitions. For purposes of this Plan, the following terms shall have the meanings set forth below unless otherwise defined in the Pomegranate Parent Holdings, Inc. Stock Option Plan, as may be amended from time to time, or a successor
plan (the “Option Plan”): 
 (a) “Affiliate” means, a Person that, directly or indirectly through one or more
intermediaries, controls, or is controlled by, or is under common control with, such Person. As used in this definition, the term “control,” including the correlative terms “controlling,” “controlled by” and “under
common control with,” means possession, directly or indirectly, of the power to direct or cause the direction of management or policies (whether through ownership of securities or any partnership or other ownership interest, by contract or
otherwise) of a Person. 
 (b) “Annual Base Salary” means, with respect to any Participant, such Participant’s annual
rate of base salary in effect immediately prior to such Participant’s Termination Date (excluding any reduction thereto that constitutes Good Reason). 

(c) “Benefit Continuation Period” means, as of the Participant’s Termination Date, if a Participant is (i) the
Chief Executive Officer (“CEO”), absent any other written agreement signed by the CEO and the Company, twenty-four (24) months; (ii) an Executive Vice President or a Senior Vice President, eighteen (18) months; (iii) a Group Vice
President, fifteen (15) months; and (iv) a Vice President, twelve (12) months. 
 (d) “Board” means the
Executive Board of Directors of the Company. 
 (e) “Cause” means, with respect to any Participant, the occurrence of any
one of the following: 
 (i) the Parti cipant’s willful and continued failure to perform substantially his or her duties
with the Company or any of its Affiliates (other than any such failure resulting from incapacity due to physical or mental illness); 

(ii) the Participant’s willful misconduct or gross negligence that is materially and demonstrably injurious to the
financial reputation or good will of the Company or any of its Affiliates; 
 (iii) the Participant’s commission of
(A) a felony or (B) any crime that the Company reasonably believes will result in material injury to the financial reputation or good will of the Company or any of its Affiliates; 

 
  

	1 	 Note that this Severance Plan will dictate severance benefits other than in relation to equity which is being
issued by an indirect parent of the Company. The equity award agreement with the Company’s indirect parent will control. 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (iv) the Participant’s breach of any fiduciary duty or duty of loyalty
to the Company or any of its Affiliates, including embezzlement, fraud, or misappropriation of funds; 
 (v) the
Participant’s material breach of any written agreement with the Company or any of its Affiliates (including the Employment Agreement entered into between the Participant and the Company (an “Employment Agreement”) or any
restrictive covenants between the Participant and the Company or any Affiliates); 
 (vi) the Participant’s willful
breach of any material provision of the Company’s Code of Business Conduct and Ethics or any other material provision of a written Company policy; or 

(vii) the Participant’s failure to cooperate with an investigation by any governmental authority. 

For the purposes of this provision, no act or failure to act on the Participant’s part shall be considered “willful” unless it is done, or
omitted to be done, by the Participant in bad faith or without reasonable belief that the Participant’s action or omission was in the best interests of the Company. The Company may terminate a Participant’s employment for Cause pursuant to
clause (i), (ii), (v), (vi) or (vii) above only after giving the Participant written notice of the specific circumstances that constitute Cause and if the Participant fails to cure the circumstances that gave rise to Cause within 30 days
following delivery of such notice. All determinations relating to a termination of a Participant’s employment for Cause shall be made by the Company in its sole discretion; provided that, during the Protection Period, a termination of a
Participant’s employment for Cause shall not be effective unless and until there has been delivered to the Participant a copy of a resolution duly adopted by the affirmative vote of not less than a majority of the entire membership of the Board
(excluding, if applicable, the Participant) at a meeting of the Board called and held for such purpose (after reasonable notice is provided to the Participant and the Participant is given an opportunity, together with counsel, to be heard before the
Board), finding that in the good faith opinion of the Board, the Participant has acted or failed to act in a manner described in clause (i), (ii), (v), (vi), or (vii) above and specifying the particulars thereof in detail. 

(f) “Change in Control” shall mean: 

(i) any event occurs the result of which is that any “Person,” as such term is used in Sections 13(d) and 14(d) of
the Exchange Act, other than the Apollo Investors(defined below), becomes the “beneficial owner”, as defined in Rules l3d-3 and l3d-5 under the Exchange Act
directly or indirectly, of more than 50% of the Voting Stock of the Company or any successor company thereto, including, without limitation, through a merger or consolidation or purchase of Voting Stock of the Company; provided that Affiliates of
Apollo Global Management LLC do not have the right or ability by voting power, contract or otherwise to elect or designate for election a majority of the Board; provided further that the transfer of 100% of the Voting Stock of the Company to a
Person that has an ownership structure identical to that of the Company prior to such transfer, such that the Company becomes a wholly owned subsidiary of such Person, shall not be treated as a Change in Control; or 

(ii) the sale, lease, transfer, conveyance or other disposition, in one or a series of related transactions other than a merger
or consolidation, of all or substantially all of the assets of the Company and its consolidated subsidiaries taken as a whole to any Person or group of related Persons other than to Apollo Investors. As used herein, “Apollo Investor” means
AP VIII Pomegranate Holdings, L.P., a Delaware limited partnership, or any other investment fund managed by Affiliates of Apollo Global Management LLC that acquires Shares. 

  
 2 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (g) “Change in Control Date” means the date on which a Change in Control
occurs. 
 (h) “Code” means the Internal Revenue Code of 1986, as amended from time to time, or any successor statute
thereto, and the regulations promulgated thereunder, as in effect from time to time. 
 (i) “Disability” means, with
respect to any Participant, that the Participant becomes eligible to receive income replacement benefits under any long-term disability plan covering employees of the Company or its Affiliates. 

(j) “ERISA” shall mean the Employee Retirement Income Security Act of 1974, as amended from time to time, or any successor
statute thereto, and the regulations promulgated thereunder as in effect from time to time. 
 (k) “Exchange Act” means the
Securities Exchange Act of 1934, as amended from time to time, or any successor statute thereto, and the regulations promulgated thereunder as in effect from time to time. 

(l) “Excise Tax” means the excise tax imposed by Section 4999 of the Code, together with any interest or penalties
imposed with respect to such tax. 
 (m) “Executive Officer” means “executive officer” as defined in Rule 3b-7 promulgated under the Exchange Act. 
 (n) “Fair Market Value” means: 

(i) with respect to Shares after an IPO, the closing price of the Shares on the primary national securities exchange on which
such Shares are then traded, if any, on the trading day prior to the date as of which the Fair Market Value is to be determined; and 

(ii) in all other events, the amount determined by the Board of Directors in its good faith judgment using commonly accepted
valuation techniques based upon the amount that would be recovered by the holder of such Shares if all of the assets of the Company were sold to a buyer in a single transaction at arms’ length and the proceeds from such transaction, as
determined in good faith by the Board of Directors, were distributed in a liquidation of the Company pursuant to the Company’s Certificate of Incorporation. 

(o) “Good Reason” means the occurrence of any of the events or circumstances set forth below without a Participant’s
express prior written consent and other than as a result of the Participant’s Disability: 
 (i) the failure of the
Company to pay the Participant any material compensation when due; 
 (ii) the delivery by the Company of a notice to the
Participant of the intent to terminate the Participant’s employment for any reason, other than for Cause or Disability, in each case in accordance with this Plan, regardless of whether such termination is intended to become effective during or
after the term of this Plan; 
 (iii) a material reduction of the Participant’s Base Salary that similarly affects
substantially all Executive Officers of the Company and its Affiliates, and other than any such reduction that results from a demotion of the Participant into a position that the Participant occupied within the six (6) months immediately prior
to such demotion; 

  
 3 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (iv) any change of the Participant’s principal place of employment to a
location more than 50 miles from the Participant’s principal place of employment immediately prior to the change, which change increases the Participant’s commute from the Participant’s principal residence; 

(v) a material reduction in the Participant’s target annual bonus, that similarly affects substantially all Executive
Officers of the Company and its Affiliates; or 
 (vi) any material adverse change unilaterally dictated by the Company in
the Participant’s positions, duties, responsibilities or reporting relationships from the Participant’s positions, duties, responsibilities or reporting relationships, or any unilateral assignment to the Participant by the Company of
duties or responsibilities that are materially inconsistent in an adverse respect with the Participant’s positions. 
 The Participant’s right to
terminate employment for Good Reason shall not be affected by the Participant’s incapacity due to physical or mental illness. A termination of employment by the Participant for Good Reason shall be effectuated by giving the Company written
notice (“Notice of Termination for Good Reason”), not later than 90 days following the date that the Participant would reasonably be expected to be aware of the occurrence of the circumstance that constitutes Good Reason, setting
forth in reasonable detail the specific conduct of the Company that constitutes Good Reason and the specific provisions of this Plan on which the Participant relied. The Company shall be entitled, during the
30-day period following receipt of a Notice of Termination for Good Reason, to cure the circumstances that gave rise to Good Reason, provided that the Company shall be entitled to waive its right to
cure or reduce the cure period by delivery of written notice to that effect to the Participant (such 30-day or shorter period, the “Cure Period”). If, during the Cure Period, such circumstance
is remedied, the Participant shall not be permitted to terminate employment for Good Reason as a result of such circumstance. If, at the end of the Cure Period, the circumstance that constitutes Good Reason has not been remedied, the Participant
shall be entitled to terminate employment for Good Reason during the five (5) day period that follows the end of the Cure Period (the “Termination Period”). If the Participant does not terminate employment during the
Termination Period, the Participant shall not be permitted to terminate employment for Good Reason as a result of such circumstance.     

(p) “Payment” means any payment, benefit or distribution by the Company, any of its Affiliates or any trust established by
the Company or its Affiliates, to or for the benefit of a Participant, whether paid, payable, distributed, distributable or provided pursuant to this Plan or otherwise, including any payment, benefit or other right that constitutes a “parachute
payment” within the meaning of Section 280G. 
 (q) “Protection Period” means the period commencing on the Change
in Control Date and ending on the second anniversary thereof. 
 (r) “Section 280G” means Section 280G of the
Code. 
 (s) “Section 409A” means Section 409A of the Code. 

(t) “Severance Bonus Value” means (i) with respect to any Participant who has a target annual bonus for the calendar
year in which such Participant’s Termination Date occurs, such target annual bonus (excluding any reduction thereto that constitutes Good Reason), or (ii) with respect to any 

  
 4 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
Participant who does not have a target annual bonus for the calendar year in which such Participant’s Termination Date occurs, the average of the regular annual cash bonuses actually paid to
such Participant in the three (3) calendar years immediately prior to the calendar year in which such Termination Date occurs or such lesser number of calendar years during which such Participant was employed by the Company; provided
that with respect to any such calendar year during which such Participant’s regular annual cash bonus was prorated because such Participant was not employed by the Company for the full calendar year, the regular annual cash bonus paid to such
Participant for such calendar year shall be annualized for purposes of determining such Participant’s Severance Bonus Value. 
 (u)
“Severance Multiple” means, with respect to any Participant: (i) if the Participant is the CEO as of the Participant’s Termination Date, absent any other written agreement signed by the CEO and the Company, 2; (ii) if the
Participant is an Executive Vice President or Senior Vice President as of the Participant’s Termination Date, 1.5; (iii) if the Participant is a Group Vice President as of the Participant’s Termination Date, 1.25; and (iv) if the
Participant is a Vice President as of the Participant’s Termination Date, 1; provided that, for the purpose of this definition, any change in title or position prior to such Termination Date that would constitute Good Reason shall be
disregarded. 
 (v) “Shares” means shares of common stock of the Company, $0.01 par value, or such other securities of the
Company into which such shares shall be changed by reason of a recapitalization, merger, consolidation, split-up, combination, exchange of shares or other similar transaction. 

(w) “Termination Date” means the date on which the termination of a Participant’s employment, in accordance with the
terms of this Plan, is effective. 
 SECTION 3. Eligibility. The participants in this Plan (“Participants”)
are those employees whose title includes, as of the date of adoption of the Severance Plan, “Vice President,” “Senior Vice President,” “Group Vice President,” “Executive Vice President,” “Company’s
President,” and, absent any other written agreement signed by the CEO and the Company, “Chief Executive Officer.” 

SECTION 4. Termination of Employment at Any Time Other Than During the Protection Period by the Company Without Cause or by the
Participant for Good Reason. Subject to Section 7, if a Participant’s employment is terminated either (x) by the Company or any of its Affiliates other than for Cause, death or Disability or (y) by resignation of the
Participant with Good Reason, in each case, at any time other than during the Protection Period but other than in the circumstances described in Section 6, then the Participant shall be entitled to the following payments and benefits;
provided that no such payments and benefits shall be paid to the Participant until the Participant’s termination of employment qualifies as a separation from service (within the meaning of Section 409A): 

(a) Severance Pay. The Company shall pay the Participant in an amount equal to the product of (i) the Participant’s Severance
Multiple and (ii) the Participant’s Annual Base Salary (the “Salary Multiple”), payable in equal monthly installments over a number of years equal to the Severance Multiple, beginning on the 61st day following the
Participant’s Termination Date; provided that such amount (or any portion thereof) may, at the Company’s discretion, be payable in a lump-sum payment under the “separation pay plan”
exception specified in Treas. Reg. § 1.409A-1(b)(9) (limited to up to $560,000 in separation pay in 2019, but which amount may increase or decrease annually pursuant to the Code) on the 61st day following
such Termination Date, to the extent that such payment does not result in penalties or additional taxes under Section 409A. If any partial lump-sum payment of such amount is made pursuant to this
Section 4(a), the remaining amount shall be paid, in the Company’s discretion, in either equal monthly installments over the remaining number of years equal to the Severance Multiple or in such other payment manner as allowable by
applicable law. 

  
 5 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (b) Prorated Annual Bonus. The Company shall pay the Participant an amount equal to
the product of (i) the annual cash bonus the Participant would have received under the annual incentive plan in which the Participant participates immediately prior to the Participant’s Termination Date with respect to the calendar year in
which such Termination Date occurs had he or she been actively employed throughout the entire such calendar year and (ii) a fraction, the numerator of which is the number of days that the Participant was actively employed by the Company in such
calendar year, and the denominator of which is 365, in a lump-sum payment on the later of (A) the 61st day following such Termination Date and (B) the date payments under such plan are made with
respect to such calendar year to participants who remain actively employed by the Company or its Affiliates throughout the remainder of such calendar year. 

(c) COBRA Continuation Benefits. To the extent that a Participant was participating in the Company’s medical, vision, and/or
dental benefits plan (“Benefits Plan”) on the Termination Date and subject to the Participant’s timely election of continued benefits under the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended
(“COBRA”), the Company will pay a portion of the Participant’s COBRA premiums (including coverage for the Participant’s eligible dependents, if applicable) (the “COBRA Premiums”) until the earliest of
(i) the last day of the Benefit Continuation Period, (ii) the date the Participant first becomes eligible for medical, vision, and/or dental coverage with a subsequent employer, or (iii) the date the Participant is no longer eligible
under COBRA. The amount of the COBRA Premium paid by the Company will be equal to the employer portion of the premium for the level of coverage under the Company’s Benefits Plan selected by the Participant immediately prior to the Termination
Date. The Participant will be solely responsible for the remaining portion of the COBRA Premium. The Benefit Continuation Period shall run concurrently with the eighteen-month COBRA continuation period. After the Benefit Continuation Period and
during the remainder of the COBRA continuation period (if applicable), a Participant may continue COBRA continuation coverage at his or her sole expense. Notwithstanding the foregoing, if at any time the Company determines that the payment of COBRA
Premiums would result in a violation of applicable law (including the 2010 Patient Protection and Affordable Care Act, as amended), then in lieu of paying COBRA Premiums, the Company shall pay such Participant on the last day of each remaining month
of the Benefit Continuation Period, a fully taxable cash payment equal to the COBRA Premium for such month. Nothing in this Section 4(c) shall operate to reduce, or be construed as reducing, the Participant’s group health plan continuation
rights under COBRA in any manner. 
 (d) Accrued Rights. The Participant shall be entitled to payments of any unpaid annual base
salary, annual bonus or other amounts earned or accrued through the Participant’s Termination Date (the rights to such payments, the “Accrued Rights”). The Accrued Rights shall be payable on their respective scheduled payment
dates. 
 SECTION 5. Termination of Employment During the Protection Period by the Company Without Cause or by the Participant for
Good Reason. Subject to Section 7, if a Participant’s employment is terminated either (x) by the Company or its Affiliates other than for Cause, death or Disability or (y) by resignation of the Participant with Good
Reason, in each case, during the Protection Period, then the Participant shall be entitled to the following payments and benefits; provided that no such payments and benefits shall be paid to the Participant until the Participant’s
termination of employment qualifies as a separation from service (within the meaning of Section 409A): 
 (a) Severance Pay. The
Company shall pay the Participant (i) the Salary Multiple, payable in equal monthly installments over a number of years equal to the Severance Multiple, beginning on the 61st day following the Participant’s Termination Date; provided that
such amount (or any portion thereof) may, at the Company’s discretion, be payable in a lump-sum payment under the “separation pay plan” exception specified in Treas. Reg. § 1.409A-1(b)(9) (limited to up to $560,000 in separation pay in 

  
 6 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
2019, but which amount may increase or decrease annually pursuant to the Code) on the 61st day following such Termination Date to the extent that such payment does not result in penalties or
additional taxes under Section 409A, and (ii) an amount equal to the product of (A) the Participant’s Severance Multiple and (B) the Participant’s Severance Bonus Value (the amount described in this clause (ii), the
“Bonus Multiple”), payable in a lump-sum payment on the 61st day following such Termination Date. . If any partial lump-sum payment of such amount is made
pursuant to this Section 5(a), the remaining amount shall be paid, in the Company’s discretion, in either equal monthly installments over the remaining number of years equal to the Severance Multiple or in such other payment manner as
allowable by applicable law. 
 (b) Prorated Annual Bonus. The Company shall pay the Participant an amount equal to the product of
(i) the annual cash bonus the Participant would have received under the annual incentive plan in which the Participant participates immediately prior to the Participant’s Termination Date with respect to the calendar year in which such
Termination Date occurs had he or she been actively employed throughout the entire such calendar year and (ii) a fraction, the numerator of which is the number of days that the Participant was actively employed by the Company in such calendar
year, and the denominator of which is 365, in a lump-sum payment on the later of (A) the 61st day following such Termination Date and (B) the date payments under such plan are made with respect to
such calendar year to participants who remain actively employed by the Company or its Affiliates throughout the remainder of such calendar year. 

(c) COBRA Continuation Benefits. The Participant shall be entitled to the COBRA Continuation Benefits, subject to the conditions set
forth in Section 4(b) above. 
 (d) Accrued Rights. The Participant shall be entitled to the Accrued Rights, payable on the
terms set forth in Section 4(d). 
 SECTION 6. Anticipatory Termination. If (a) a Participant’s employment is
terminated by the Company without Cause within the six (6) months immediately prior to the Change in Control Date or (b) an action is taken with respect to a Participant within the six (6) months immediately prior to the Change in
Control Date that would constitute Good Reason, and the Participant reasonably demonstrates that such termination or action (i) was at the request of a third party that had indicated an intention or taken steps reasonably calculated to effect a
Change in Control or (ii) otherwise arose in connection with, or in anticipation of, a Change in Control that has been threatened or proposed, so long as such Change in Control actually occurs, then, subject to Section 7, (A) the Company
shall pay the Participant the Bonus Multiple, payable in a lump-sum payment on the later of (x) the 61st day following the Participant’s Termination Date and (y) the Change in Control Date, and
(B) to the extent that such payment does not result in penalties or additional taxes under Section 409A, any unpaid installments of the Salary Multiple owing to the Participant pursuant to Section 4(a) shall be accelerated and paid in
a lump sum on the later of (x) the 61st day following such Termination Date and (y) the Change in Control Date. If any such termination or action occurs while an agreement is pending and the effective provisions of such agreement provide
for a transaction or transactions that if consummated would constitute a Change in Control, then such termination or action shall be deemed to have occurred in connection with a Change in Control. 

SECTION 7. Release of Claims. Notwithstanding any provision of this Plan to the contrary, if the Company provides a Participant
with a Separation Agreement and Release in the form of Exhibit A within five days of the Participant’s Termination Date, then, unless on or prior to the 60th day following such Termination Date, (i) the Participant shall have
executed and delivered such release and (ii) such release shall have become effective and irrevocable in accordance with its terms, (A) no payments shall be paid or made available to the Participant under Section 4(a), 5(a), or 6 and
(B) the Company shall be relieved of all obligations to provide or make available any further benefits to the Participant pursuant to Section 4(b) or 5(b). 

  
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 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 SECTION 8. Restrictive Covenants. Notwithstanding any provision of this Plan to
the contrary, if a Participant (a) violates any of his or her obligations in his or her Employment Agreement in a manner that is materially and demonstrably injurious to the Company or any of its Affiliates, (b) breaches any restrictive
covenants between the Participant and the Company or any of its Affiliates, or (c) a Participant challenges or contests the reasonableness, validity or enforceability of any limitations or obligations contained in his or her Employment
Agreement, then the Company shall be relieved of all obligations to provide or make available any further payments or benefits to the Participant pursuant to this Plan. The foregoing shall not prejudice the Company’s or any of its
Affiliates’ other rights or remedies under applicable law or equity. In addition, the Company and a Participant agree that if the Participant violates any restrictive covenant, the Company may (i) cease payment of any amounts otherwise due
under Section 4 or 5 above (other than Accrued Rights) and/or (ii) recoup any amounts otherwise due under Section 4 or 5 above (other than Accrued Rights) that were previously paid or provided to the Participant. 

SECTION 9. Other Termination. If a Participant’s employment is terminated in any circumstance not described in
Section 4, 5 or 6 (including as a result of death or Disability), the Participant shall not be entitled to any compensation or benefits from the Company under this Plan. 

SECTION 10. Tax Matters. (a) Withholding. The Company will deduct and withhold from any amounts payable under this
Plan such Federal, state, local, foreign or other taxes as are required to be withheld pursuant to any applicable law or regulation. 
 (b)
Effect of Sections 280G and 4999 of the Code. Anything in this Plan to the contrary notwithstanding, in the event it shall be determined that any Payment to or in respect of a Participant would be subject to the Excise Tax, then the Payments
shall be reduced (but not below zero) but only to the extent that such reduction in the Payments would result in the Participant retaining a larger amount, on an after-tax basis (including all Federal, state,
local and other income taxes and the Excise Tax), than if the Participant received the entire amount of such Payments. The Company shall reduce or eliminate the Payments in the following order: (1) the portion of the Payments that is
attributable to any accelerated vesting of options to purchase Shares with a per Share exercise price greater than the Fair Market Value per Share on the Change in Control Date (“Underwater Options”), (2) cash payments that do not
constitute deferred compensation (within the meaning of Section 409A), (3) equity-based awards other than Underwater Options, (4) welfare or in-kind benefits and (5) cash payments that do
constitute deferred compensation, in each case in reverse order beginning with payments or benefits that are to be paid the farthest in time from the Determination (as defined below). The determination of whether the Payments shall be reduced as
provided in this Section 10(b) and the amount of such reduction shall be made at the Company’s expense by the Company’s accounting firm or tax firm (the “Accounting Firm”), which shall provide its determination (the
“Determination”), together with detailed supporting calculations and documentation, to the Company and the Participant within 30 business days after the Participant’s Termination Date and, if the Participant’s employment
is terminated in the circumstances described in Section 6, within 30 business days after the Change in Control Date. If the Accounting Firm determines that no Excise Tax is payable by the Participant with respect to the Payments, it shall
furnish the Participant with an opinion reasonably acceptable to the Participant that no Excise Tax will be imposed with respect to any Payments and, absent manifest error, such Determination shall be binding, final and conclusive upon the Company
and the Participant. If any Payment to a Participant, including those made in connection with or contingent on a change in ownership or control, would be deemed to be an “excess parachute payment” within the meaning of Section 280G of
the Code (“Excess Parachute Payment”), and if the Company has no publicly-traded stock, the Company, with the consent of the 

  
 8 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
Participant, will use commercially reasonable efforts to obtain “shareholder approval” within the meaning of Section 280G(b)(5) of the Code of such payments or benefits in order to
exempt such payments or benefits from being considered an Excess Parachute Payment. A Participant’s consent to shareholder approval shall include a waiver by the Participant of any such payments or benefits that are not approved by the
shareholders. 
 (c) Section 409A of the Code. (i) It is intended that the provisions of this Plan comply with
Section 409A, and all provisions of this Plan shall be construed and interpreted in a manner consistent with the requirements for avoiding taxes or penalties under Section 409A. 

(ii) No Participant nor any creditors or beneficiaries of any Participant shall have the right to subject any deferred
compensation (within the meaning of Section 409A) payable under this Plan or under any other plan, policy, arrangement or agreement of or with the Company or any of its Affiliates (this Plan and such other plans, policies, arrangements and
agreements, the “Company Plans”) to any anticipation, alienation, sale, transfer, assignment, pledge, encumbrance, attachment or garnishment. Except as permitted under Section 409A, any deferred compensation (within the meaning
of Section 409A) payable to a Participant or for a Participant’s benefit under any Company Plan may not be reduced by, or offset against, any amount owing by the Participant to the Company or any of its Affiliates. 

(iii) Each installment payment payable to a Participant provided for in any Company Plan shall be deemed to be a “separate
payment” within the meaning of Treas. Reg. Section 1.409A-2(b)(iii) or any successor thereto. 

(iv) To the extent required by Section 409A, any amount payable under a Company Plan that constitutes deferred
compensation (within the meaning of Section 409A) subject to, and not exempt from, Section 409A, payable or provided to a Participant upon a termination of employment shall only be paid or provided to the Participant upon the
Participant’s separation from service (within the meaning of Section 409A). If, at the time of a Participant’s separation from service, (A) the Participant is a specified employee (within the meaning of Section 409A and
using the identification methodology selected by the Company from time to time) and (B) the Company shall make a good faith determination that an amount payable under a Company Plan constitutes deferred compensation the payment of which is
required to be delayed pursuant to the six-month delay rule set forth in Section 409A in order to avoid taxes or penalties under Section 409A, then the Company (or its Affiliate, as applicable) shall
not pay such amount on the otherwise scheduled payment date but shall instead accumulate such amount and pay it on the first business day after such six-month period, together with interest, at the prime rate
then in effect at Bank of America or any successor thereto. 
 (v) Except as specifically permitted by Section 409A, the
benefits and reimbursements provided to the Participant under any Company Plan during any calendar year shall not affect the benefits and reimbursements to be provided to the Participant under the relevant section of such Company Plan in any other
calendar year, and the right to such benefits and reimbursements cannot be liquidated or exchanged for any other benefit and shall be provided in accordance with Treas. Reg. Section 1.409A-3(i)(1)(iv) or
any successor thereto. Further, in the case of reimbursement payments, such payments shall be made to the Participant on or before the last day of the calendar year following the calendar year in which the underlying fee, cost or expense is
incurred. 
 (vi) The Participant shall be solely responsible and liable for the satisfaction of all taxes and penalties that
may be imposed on the Participant or for the Participant’s account in 

  
 9 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
connection with any Company Plan (including any taxes and penalties under Section 409A), and neither the Company nor any of its Affiliates shall have any obligation to indemnify or otherwise
hold the Participant harmless from any or all such taxes or penalties. 
 SECTION 11. Miscellaneous. (a) Duration;
Termination; Amendment; Modification. This Plan shall become effective upon the date of its adoption by the Board (the “Effective Date”). The Board may amend or modify this Plan (including Exhibit A) at any time. Notwithstanding the
foregoing but subject to Section 8, beginning on the date of a Change in Control and ending twenty-four (24) months after the date of a Change in Control (and, with respect to a specific Participant, until the last payments are made under
Sections 5 and 6 of this Plan with respect to that Participant), except to the minimum extent required to comply with any applicable law, this Plan may not be (i) amended or modified in any manner that decreases the payments or benefits payable
to any Participant or otherwise adversely affects any Participant’s economic rights or (ii) terminated, in each case, without such Participant’s prior written consent; provided, however, that Sections 5 and 6 of this Plan shall only
be effective with respect to the first Change in Control that occurs following the Effective Date and the Participants shall not be entitled to any payments or benefits pursuant to Section 5 or 6 of this Plan with respect to any subsequent
Change in Control. 
 (b) No Waiver. The failure of a Participant to insist upon strict adherence to any term of this Plan on any
occasion shall not be considered a waiver of such Participant’s rights or deprive such Participant of the right thereafter to insist upon strict adherence to that term or any other term of this Plan. No failure or delay by any Participant in
exercising any right or power hereunder will operate as a waiver thereof, nor will any single or partial exercise of any such right or power, or any abandonment of any steps to enforce such right or power, preclude any other or further exercise
thereof or the exercise of any other right or power. 
 (c) Severability. If any term or provision of this Plan is invalid, illegal
or incapable of being enforced by any applicable law or public policy, all other conditions and provisions of this Plan shall nonetheless remain in full force and effect. 

(d) Survival. The provisions of this Plan shall survive and remain binding and enforceable, notwithstanding the expiration or
termination of the Protection Period or this Plan, the termination of a Participant’s employment with the Company for any reason or any settlement of the financial rights and obligations arising from a Participant’s participation
hereunder, to the extent necessary to preserve the intended benefits of such provisions. 
 (e) Neutral Reference. The Company agrees
that if anyone inquires of the Company for an employment reference regarding Participant’s employment with the Company, the only information given in response will be dates of employment and the positions held. 

(f) Future Employment. Participant agrees not to apply or seek employment with the Company for the number of weeks Participant is
receiving severance benefits as outlined in the Severance Plan. This provision will constitute a complete bar to any claims that Participant may have should Participant apply for employment with the Company during such time period and not be hired.

 (g) Disputes. (i) Except as otherwise specifically provided herein, all disputes, controversies and claims arising between
the Company and any Participant concerning the subject matter of this Plan shall be resolved by arbitration in accordance with the Company’s Agreement to Resolve Claims set forth in the Participant’s Employment Agreement. 

  
 10 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (ii) Without limiting the generality of Section 11(g)(i), to the extent
permitted by applicable law, by participating in this Plan, each Participant irrevocably waives any and all rights to trial by jury in any legal proceeding arising out of or relating to this Plan. 

(h) No Mitigation or Offset; Enforcement of this Plan. The Company’s obligation to make the payments provided for in this Plan and
otherwise to perform its obligations hereunder shall not be affected by any set-off, counterclaim, recoupment, defense or other claim, right or action that the Company may have against any Participant or
others. In no event shall any Participant be obligated to seek other employment or take any other action by way of mitigation of the amounts payable to the Participant under any of the provisions of this Plan and, except as otherwise expressly
provided for in this Plan, such amounts shall not be reduced whether or not the Participant obtains other employment. 
 (i) Relation to
Other Plans. Nothing in this Plan shall prevent or limit a Participant’s continuing or future participation in any plan, practice, policy or program provided by the Company or any Affiliate thereof for which the Participant may qualify, nor
shall anything in this Plan limit or otherwise affect any rights the Participant may have under any contract or agreement with the Company or any Affiliate thereof. Vested benefits and other amounts a Participant is otherwise entitled to receive
under any incentive compensation (including any equity award agreement), deferred compensation, retirement, pension or other plan, practice, policy or program of, or any contract or agreement with, the Company or any Affiliate thereof shall be
payable in accordance with the terms of each such plan, practice, policy, program, contract or agreement, as the case may be. Notwithstanding the foregoing provisions of this Section 11(i), the amounts payable under this Plan shall be paid in
lieu of, and by participating in this Plan the Participant waives the right to receive, any cash severance payment that the Participant is otherwise eligible to receive upon termination of employment under any other severance plan, practice, policy
or program of the Company or any Affiliate thereof. 
 (j) Successors. This Plan shall bind any successor (a
“Successor”) to all or substantially all of the business or assets of the Company (whether direct or indirect, by purchase, merger, consolidation or otherwise), in the same manner and to the same extent that the Company would have
been obligated under this Plan if no such succession had taken place. In the case of any transaction in which a Successor would not, pursuant to the foregoing provision or by operation of law, be bound by this Plan, the Company shall require such
Successor expressly and unconditionally to assume and agree to perform the Company’s obligations under this Plan, in the same manner and to the same extent that the Company would have been required to perform such obligations if no such
succession had taken place. The term “Company”, as used in this Plan, shall mean the Company as hereinbefore defined and any Successor and any assignee to such business or assets that by reason hereof becomes bound by this Plan.

 (k) Default in Payment. Any payment not made within ten business days after it is due in accordance with this Plan shall
thereafter bear interest, compounded annually, at the prime rate in effect from time to time at Bank of America or any successor thereto. 

(l) Governing Law and Venue. This Plan shall be deemed to be made in the State of North Carolina, and, to the extent not preempted by
ERISA, the validity, interpretation, construction and performance of this Plan in all respects shall be governed by the laws of the State of North Carolina without regard to its principles of conflicts of law. In the event the Company pursues
equitable relief, the parties expressly consent to the personal jurisdiction and venue of the state and federal courts located in North Carolina for any such lawsuit and a Participant waives all objections based upon lack of jurisdiction or improper
or inconvenient venue of any such court. 
 (m) Headings and References. The headings of this Plan are inserted for convenience only
and neither constitute a part of this Plan nor affect in any way the meaning or interpretation of this Plan. When a reference in this Plan is made to a Section, such reference shall be to a Section of this Plan unless otherwise indicated. 

  
 11 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 (n) Construction. For purposes of this Plan, the words “include” and
“including”, and variations thereof, shall not be deemed to be terms of limitation but rather shall be deemed to be followed by the words “without limitation”. The term “or” is not exclusive. The word “extent”
in the phrase “to the extent” shall mean the degree to which a subject or other thing extends, and such phrase shall not mean simply “if”. 

(o) Notices. All notices or other communications required or permitted by this Plan will be made in writing and all such notices or
communications will be deemed to have been duly given when delivered or (unless otherwise specified) mailed by United States certified or registered mail, return receipt requested, postage prepaid, addressed as follows: 

 

			
	If to the Company:	  	The Fresh Market, Inc.
	  	628 Green Valley Road, Suite 500
	  	Greensboro, North Carolina 27408
		
		  	Attention: General Counsel
		
	With a copy to:      	  	Ogletree, Deakins, Nash, Smoak & Stewart, P.C.
		  	Riverfront Plaza - West Tower
		  	901 East Byrd Street, Suite 1300
		  	Richmond, VA 23219
		
		  	Attention: Elizabeth Ebanks, Esq.
		
	If to the Participant:	  	The Participant’s address as most recently supplied to the Company and set forth in the Company’s records

 or to such other address as any party may have furnished to the other in writing in accordance herewith, except that notices
of change of address shall be effective only upon receipt. 
 Adopted by the Board of Directors of The Fresh Market, Inc. as of
October 22, 2019. 

  
 12 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 EXHIBIT A 

SEPARATION AGREEMENT AND RELEASE 

I. Release. For good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the undersigned, with the
intention of binding himself/herself, his/her heirs, executors, administrators and assigns, does hereby release and forever discharge The Fresh Market, Inc., a Delaware corporation (the “Company”), and its present and former
subsidiaries and affiliates, together with their present and former officers, directors, executives, agents, employees, successors, predecessors and assigns (collectively, the “Released Parties”), from any and all claims, actions,
causes of action, demands, rights, damages, debts, accounts, suits, expenses, attorneys’ fees and liabilities of whatever kind or nature in law, equity or otherwise, whether now known or unknown (collectively, the “Claims”),
which the undersigned now has, owns or holds, or has at any time heretofore had, owned or held against any Released Party, arising out of or in any way connected with the undersigned’s employment relationship with the Company, its subsidiaries,
predecessors or affiliates, or the termination thereof, under any Federal, state or local statute, rule, or regulation, or principle of common, tort or contract law, including, but not limited to, the Fair Labor Standards Act of 1938, as
amended, 29 U.S.C. §§ 201 et seq., the Family and Medical Leave Act of 1993, as amended (the “FMLA”), 29 U.S.C. §§ 2601 et seq., Title VII of the Civil Rights Act
of 1964, as amended, 42 U.S.C. §§ 2000e et seq., the Age Discrimination in Employment Act of 1967, as amended, 29 U.S.C. §§ 621 et seq., the Americans with Disabilities Act
of 1990, as amended, 42 U.S.C. §§ 12101 et seq., the Worker Adjustment and Retraining Notification Act of 1988, as amended, 29 U.S.C. §§ 2101 et seq., the Employee
Retirement Income Security Act of 1974, as amended, 29 U.S.C. §§ 1001 et seq., and any other equivalent or similar Federal, state, or local statute; provided, however, that nothing herein shall
release the Company of (i) its obligations under that certain Severance Plan of the Company in which the undersigned participates (including the Accrued Rights (as defined therein)) and (ii) any director and officer indemnification or
insurance obligations in favor of the undersigned. The undersigned understands that, as a result of executing this Separation Agreement and Release, he/she will not have the right to assert that the Company or any other Released Party unlawfully
terminated his/her employment or violated any of his/her rights in connection with his/her employment or otherwise. 
 The undersigned
affirms that he/she has not filed or caused to be filed, and is not presently a party to, any Claim, complaint or action against any Released Party in any forum or form and that he/she knows of no facts that may lead to any Claim, complaint or
action being filed against any Released Party in any forum by the undersigned or by any agency or group. The undersigned further affirms that he/she has been paid and/or has received all leave (paid or unpaid), compensation, wages, bonuses and/or
benefits to which he/she may be entitled and that no other leave (paid or unpaid), compensation, wages, bonuses, and/or benefits are due to him/her from the Company and its subsidiaries, except as specifically provided in this Separation Agreement
and Release. The undersigned furthermore affirms that he/she has no known workplace injuries or occupational diseases and has been provided and/or has not been denied any leave requested under the FMLA. If any agency or court assumes jurisdiction of
any such Claim, complaint or action against any Released Party on behalf of the undersigned, the undersigned will request such agency or court to withdraw the matter. 

The undersigned further declares and represents that he/she has carefully read and fully understands the terms of this Separation Agreement
and Release and that he/she has been advised and had the opportunity to seek the advice and assistance of counsel with regard to this Separation Agreement and Release, that he/she may take up to and including [21][45] days from receipt of this
Separation Agreement and Release, to consider whether to sign this Separation Agreement and Release, that he/she 

  
 13 

  

 Confidential Treatment Requested by The Fresh Market Holdings, Inc. 

Pursuant to 17 C.F.R. Section 200.83 
  

 
may revoke this Separation Agreement and Release within seven calendar days after signing it by delivering to the Company written notification of revocation, and that he/she knowingly and
voluntarily, of his/her own free will, without any duress, being fully informed and after due deliberate action, accepts the terms of and signs the same as his own free act. 

II. Protected Rights. The Company and the undersigned agree that nothing in this Separation Agreement and Release is intended to or
shall be construed to affect, limit or otherwise interfere with any non-waivable right of the undersigned under any Federal, state or local law, including the right to file a charge or participate in an investigation or proceeding conducted by the
Equal Employment Opportunity Commission (“EEOC”) or to exercise any other right that cannot be waived under applicable law. The undersigned is releasing, however, his/her right to any monetary recovery or relief should the EEOC or
any other agency pursue Claims on his/her behalf. Further, should the EEOC or any other agency obtain monetary relief on his/her behalf, the undersigned assigns to the Company all rights to such relief. 

III. Severability and Incorporation. If any term or provision of this Separation Agreement and Release is invalid, illegal or incapable
of being enforced by any applicable law or public policy, all other conditions and provisions of this Separation Agreement and Release shall nonetheless remain in full force and effect so long as the economic and legal substance of the transactions
contemplated by this Separation Agreement and Release is not affected in any manner materially adverse to any party. Further, to the extent not otherwise addressed in this Separation Agreement and Release, the Severance Plan adopted October 22,
2019 and incorporated by reference herein shall govern the rights, responsibilities and obligations of the parties. 
 IV. GOVERNING
LAW. THIS SEPARATION AGREEMENT AND RELEASE SHALL BE DEEMED TO BE MADE IN THE STATE OF NORTH CAROLINA, AND THE VALIDITY, INTERPRETATION,CONSTRUCTION AND PERFORMANCE OF THIS AGREEMENT IN ALL RESPECTS SHALL BE GOVERNED BY THE LAWS OF THE STATE OF
NORTH CAROLINA WITHOUT REGARD TO ITS PRINCIPLES OF CONFLICTS OF LAW. 
 Effective on the eighth calendar day following the date set
forth below. 
  

			
	THE FRESH MARKET, INC.
		
	        By	 	  

		 	Name:
		 	Title:
	
	EMPLOYEE,
		
		 	  

		 	[NAME]
		 	Date
		 	Signed:                                     
                   

  
 14

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