Document:

Converted by EDGARwiz

reddbug

presents a 

Digital Marketing Retainer Proposal

for:

Find.com

November 21, 2014

1

Proposal:

reddbug becomes the marketing agency of record for Find.com, essentially an extension of the Find.com team. Regular meetings (initially weekly, then moving to bi-weekly) ensure that interests and efforts are aligned. A monthly retainer-based compensation model provides flexibility and evolution to Find.com in their marketing efforts, and also allows reddbug to plan for and dedicate specific resources on a monthly basis.

Over the near term, the digital marketing core efforts will include:

		
	PPC Testing

	Run several campaign tests of multiple products in PPC. Determine which products show promise.

	Ongoing Online Advertising

	Launch online advertising in several areas:

·

PPC – pay to advertise in Google, Yahoo/Bing, and other channels. Ongoing testing and optimization.

·

Retargeting – pay to re-display advertising as users travel around the internet. Ongoing testing and optimization.

·

Mobile ads – allocate some budget to target mobile users. Ongoing testing and optimization.

·

Google Submissions, Analytics Registration and Google Local Listings

·

General keyword strategy

·

Tracking systems implementation

	SEO

	·

Improve or confirm document-coding structure including title, meta-description, meta keywords, and other SEO encoding. Implement keyword into images ALT (HTML Argument) and link’s titles.  

·

General keyword strategy

·

Search Engine Ranking Track

·

Link building

·

Tracking Systems Implementation

·

Ongoing testing and optimization.

	On-site Conversion Optimization / Muilti-variate testing

	Run multi-variate conversion tests on Find.com, testing user flow, purchase flow, product pages, colors, messaging, placement, layout, imagery, against other factors and audiences. Ongoing testing and optimization.

2

		
	User Experience / Usability and New Site Design 

	reddbug will evaluate the user experience of Find.com. This will include:

·

Understanding the requirements, functionality, and objectives, develop initial user wireframes

o

If possible, conduct research with existing users

o

Need to completely understand (or help define) the Find.com brand, its guiding principles, and long-term vision

·

After feedback from key team members as well as users, create full-fidelity wireframes

·

Using feedback and wireframes, create initial various designs of homepage and a few select sub-pages

·

Work with Find.com to analyze and iterate on the user experience and designs

·

Finalize the best design to refine and pursue

	Purchase Process Optimization

	Evaluate and optimize the purchase process. Investigate optimal number of clicks, pages, fields, messaging, etc. Ongoing testing and optimization.

Longer term marketing efforts that could be included, with priority and selection TBD:

		
	Segmentation Targeting Positioning (STP) Analysis

	To better understand the audience we are pursuing, reddbug will conduct analysis on how to best segment the market, which segment to target, and how to position Find.com to best penetrate said segment.

	Personas Development

	Using the STP analysis, develop buyer personas. Buyer personas are representations of who buyers are and what they’re trying to accomplish. Additional characteristics would include what goals drive their behavior, how they think, how they buy, and why they make buying decisions.

	Current Performance Analysis

	reddbug will evaluation current marketing performance, investigating what is working, what is not, and where the gaps lie.

	Sales Funnel Assessment

	Using the marketing performance analysis, reddbug will evaluate the sales funnel. Primary research of customer and user interviews may take place here. The goal is to figure out the communication and decision making process of a customer from first touch point to final click on the purchase button.

	Competitor Analysis

	·

Evaluate competitors to assist in planning for Find.com digital efforts. To include competitor user experience and usability, competitor product and functional analysis, as well as pricing and audience review.

3

		
	User Path and Analytics 

	Use advanced analytics software to understand user paths, drop-off points, attribution to marketing, tag analysis, and ongoing user profiles.

	Technical Assessment

	Conduct research to ensure the systems and code are most efficient and able to handle advanced SEO and increase in traffic.

	Content Management System

	Analyze the current content management system. If improvements are possible within current system, build them. If a separate system would be more efficient, build it. This would be a custom CMS.

	Mobile App / Mobile Optimize Site

	Use the UX findings to create a mobile app across 3 major platforms (OS, Android, Windows). If mobile app is not desired, develop a mobile site. If mobile site is not desired, code the new website to make it at minimum mobile compatible, or even better mobile optimized site.

	Online Media Plan

	Develop a calendar of online marketing for the net year. To include all aspects of paid advertising, search engine optimization, social media, and content marketing.

	Logo Refresh

	Evaluate a new logo. Develop several options and use primary research to determine best fit.

	Content Marketing

	Develop a strategy and engine to continually produce content for the Find.com domain. To be executed via infographics, blog posts, white papers, brochures, product data sheets, user feedback and reviews, product expert analyses, etc. Ongoing testing and optimization.

	Social Strategy

	Produce and curate content to be used in social media on Facebook, Twitter, Instagram, as well as on-site and off-site blogs. Ongoing testing and optimization.

	Landing Page/Squeeze Page Optimization

	Launch a specific number of landing pages each month to contribute to the online advertising efforts. Run multi-variate tests to determine optimal user flows and messaging from first view in search engine to final click on landing page. Ongoing testing and optimization.

	Payments Optimization and Fraud Analysis

	Analyze the payments and transactional process for Find.com to more securely book sales and decrease fraud.

	Customer Engagement and Advocacy / Lifecycle

	Conduct research on the Find.com customer lifecycle. Introduce potential customer lifetime plans that initiate different actions on Day 0, Day 7, Day 30, etc. The objective is to increase return customer and purchases.

	Affiliate Marketing

	Analyze the efficiency and effectiveness of the affiliate marketing program. Fill gaps if necessary. Develop affiliate recruitment program.

	Public Relations Assessment

	Review potential for PR efforts with online bloggers, reporters, tech and product reviewers, etc.

5

Pricing:

Digital marketing monthly retainer (discounted): $6,300

Monthly compensation to reddbug at 50% equity and 50% cash:

·

Equivalent of $3,150 paid monthly in restricted common stock at the average daily closing price of the PREVIOUS quarter.

·

$3,150 paid in cash.

Retainer Agreement:

Find.com agrees to pay retainer for a 12-month period. Month one will be December 2014. Final month of retainer agreement will be November 2015. Renewal available.

Either party may terminate this agreement, provided that the terminating party provides thirty (30) days prior written notice to the other party of the breach and its intent to terminate.

Expenses and Procurement of Services:

Expenses: Though we do not anticipate these services will be needed, expenses for the procurement and implementation of the bulleted services listed below, including those services provided by third-parties, will be covered by the client. 

Estimates will be provided to Find.com for approval prior to delivery of any services including, but not limited to, the following*:

·

Large format color printing/plotting

·

Off-site digital data storage media

·

Overnight delivery services

·

Photography & Photo processes

·

Printing

·

Shipping

·

Travel expenses will be itemized and billed at net

6

Execution:

Signature of this document reflects Find.com desire to hire reddbug to perform the services outlined in this Agreement. Please sign and return this agreement to Kerry Kane at kerry@reddbug.com. 

Find.com

AUTHORIZED REPRESENTATIVE SIGNATURE:

DATE:

PRINTED NAME

reddbug

AUTHORIZED REPRESENTATIVE SIGNATURE:

DATE:

PRINTED NAME

7Exhibit
10.3

 

 

STOCK
OPTION PLAN

 

SECTION
1. GENERAL PROVISION

 

1.1
Purpose

 

The
purpose of the Stock Option Plan (the Plan") of Deep Well Oil & Gas, Inc. (herein called the "Corporation")
is to advance the interests of the Corporation by:

 

(A)
providing Eligible Persons with additional incentive;

(B)
encouraging stock ownership by such Eligible Persons;

(C)
increasing their proprietary interest in the success of the Corporation;

(D)
encouraging them to remain with the Corporation or its Subsidiaries; and

(E)
attracting new employees, officers and directors.

 

Options
issued under this Plan will not be Incentive Stock Options under Internal Revenue Code Section 422.

 

1.2
Administration

 

(A)
The Plan shall be administered by the Board of Directors of the Corporation (the “Board”)

 

(B)
Subject to the limitations of the Plan, the Board shall have the authority:

 

		(i)	to
grant Options to acquire shares of common stock of the Corporation (the "Common Shares") to Eligible Persons;

 

		(ii)	to
determine the terms, limitations, restrictions and conditions upon such grants;

 

		(iii)	to
interpret the Plan and to adopt, amend and rescind such administrative guidelines and other rules and regulations relating to
the Plan as it shall from time to time deem advisable; and

 

		(iv)	to
make all other determinations and to take all other actions in connection with the implementation and administration of the Plan
as it may deem necessary or advisable. The Board's guidelines, rules, regulations, interpretations and determinations shall be
conclusive and binding upon the Corporation and all other persons.

 

(C)
No Option shall be granted under the Plan unless recommended and approved by the Board.

 

    	 	Page 1 of 8

    	 

    

 

1.3
Interpretation

 

For
the purposes of the Plan, the following terms shall have the following meanings:

 

		(A)	"Code"
means the United States Internal Revenue Code of 1986, as amended;

 

		(B)	"Eligible
Person" means a director, senior officer or employee of, or a consultant (or their corporation) or any other person or corporation
providing services to, the Corporation or of any Subsidiary pursuant to a written contract;

 

		(C)	"Fair
Market Value" means, subject to applicable exchange requirements, the last closing price for Common Shares on the date of
reference on wherever the Corporation is listed, (presently the “OTCQB Marketplace”), or if the Common Shares are
not listed or admitted to trading on any exchange, as determined by any other appropriate method selected by the Board.

 

		(D)	“Insider”
if used in relation to the Corporation, means:

 

		(i)	a
director or senior officer of the Corporation,

 

		(ii)	a
director or senior officer of of a company that is an Insider or subsidiary of the Corproation,

 

		(iii)	a
person that beneficially owns or controls, directly or indirectly, voting shares carrying more than 10% of the voting rights attached
to all outstanding voting shares of the Corporation, or

 

		(iv)	the
Corporation itself if it holds any of its own securities.

 

		(E)	"Option"
means an option to acquire Common Shares granted under the Plan;

 

		(F)	"Participant"
means an Eligible Person to whom Options have been granted;

 

		(G)	"Subsidiary"
means any company that is a subsidiary of the Corporation as defined in section 424(f) of the Code;

 

		(H)	"Underlying
Share" means a Common Share issuable upon the exercise of an Option; and

 

	 	(I)	"Year"
with respect to any Option granted under the Plan means the period of 12 months commencing on the date of the granting of such
Option or on any anniversary thereof.

 

    	 	Page 2 of 8

    	 

    

 

Words
importing the singular number only shall include the plural and vice versa and words importing the masculine shall include the
feminine.

 

The
Plan and all matters to which reference is made herein shall be governed by and interpreted in accordance with the laws of the
State of Nevada.

 

1.4
Shares Reserved

 

All
shares of the Corporation issued under the Plan shall be Common Shares in the capital stock of the Corporation. Options may be
granted in respect of authorized and unissued Common Shares.

 

The
maximum number of Common Shares which may be reserved for issuance under the Plan shall be no more than 10% of the Company’s
issued and outstanding Common Shares, which number is subject to adjustment in accordance with the provisions of the Plan.

 

The
aggregate number of Common Shares with respect to which Options may be vested to any one person (together with their associates)
under this Plan, together with all other incentive plans of the Corporation in:

 

		(A)	any
one Year shall not exceed 2% of the total number of common shares outstanding, and

 

		(B)	in
total shall not exceed 6% of the total number of common shares outstanding.

 

Any
Common Shares subject to an Option that for any reason expires without having been exercised, shall again be available for grants
under the Plan. No fractional shares shall be issued, and the Board may determine the manner in which fractional share value shall
be treated.

 

In
the event of any change in the outstanding Common Shares by reason of any stock dividend or split, recapitalization, merger, arrangement,
consolidation, combination or exchange of shares, or other corporate change, or in the event of any issue of rights pursuant to
a shareholder rights plan or other similar plan, the Board shall make, subject to the prior approval of any relevant stock exchange,
appropriate substitution or adjustment in:

 

		(A)	the
number or kind of shares or other securities reserved for issuance pursuant to the Plan; and

 

		(B)	the
number and kind of shares subject to unexercised Options theretofore granted and in the Exercise Price of such Options; provided,
however, that no substitution or adjustment shall obligate the Corporation to issue or sell fractional shares. In the event of
the reorganization of the Corporation or the amalgamation, merger or consolidation of the Corporation with another corporation,
or the payment of a special or extraordinary dividend, the Board may make such provision for the protection of the rights of Participants
as the Board in its sole discretion deems appropriate.

 

    	 	Page 3 of 8

    	 

    

 

1.5
Non-Exclusivity

 

Nothing
contained herein shall prevent the Corporation from adopting other or additional compensation arrangements, subject to any required
approval.

 

1.6
Amendment and Termination

 

No
Option shall be granted hereunder after October 31, 2019; provided, however, that the Board of Directors may at any time prior
to that date amend, suspend or terminate the Plan or any portion thereof. No such amendments, suspension or termination shall
alter or impair any Options or any rights pursuant thereto granted previously to any Participant without the consent of such Participant.
Any reduction in the exercise price of Options held by Insiders at the time of the proposed amendment requires disinterested shareholder
approval. In the event of termination of the Plan, the provisions of the Plan and any administrative guidelines, and other rules
and regulations adopted by the Board and in force at the time of the Plan termination shall continue in effect during such time
as an Option or any rights pursuant thereto remain outstanding.

 

1.7
Compliance with Legislation

 

The
Board may postpone the exercise of any Option or the issue of any Underlying Shares pursuant to the Plan for such time as the
Board in its discretion may deem necessary in order to permit the Corporation to effect or maintain registration of the Plan or
the Common Shares issuable pursuant thereto under the securities laws of any applicable jurisdiction, or to determine that such
shares and the Plan are exempt from such registration. The Corporation shall not be obligated by any provision of the Plan or
grant thereunder to sell or issue Common Shares in violation of the law of any government or exchange having jurisdiction therein.
In addition, the Corporation shall have no obligation to issue any Common Shares pursuant to the Plan unless such Common Shares
shall have been duly listed, upon official notice of issuance, with a stock exchange on which such Common Shares are listed for
trading.

 

    	 	Page 4 of 8

    	 

    

 

1.8
Acceleration of Exercisability of Options Upon Occurrence of Certain Events.

 

The
Board may, in its discretion, provide in the case of any Option granted under the Plan that, in connection with any merger, arrangment
or consolidation which results in the holders of the outstanding voting securities of the Corporation (determined immediately
prior to such merger or consolidation) owning, directly or indirectly, less than a majority of the outstanding voting securities
of the surviving corporation (determined immediately following such merger or consolidation), or any sale or transfer by the Corporation
of all or substantially all its assets or any tender offer or exchange offer for or the acquisition, directly or indirectly, by
any person or group of all or a majority of the then outstanding voting securities of the Corporation, such Option shall become
exercisable in full or part, notwithstanding any other provision of the Plan or of any outstanding Options granted thereunder,
on and after

 

(A)
the fifteenth day prior to the effective date of such merger, arrangement, consolidation, sale, transfer or acquisition or

 

(B)
the date of commencement of such tender offer or exchange offer, as the case may be.

 

SECTION
2. OPTIONS

 

2.1
Grants

 

Subject
to the provisions of the Plan, the Board shall have the authority to determine the limitations, restrictions and conditions, if
any, in addition to those set forth in Section 2.3 hereof, applicable to the exercise of an Option, including, without limitation,
the nature and duration of the restrictions, if any, to be imposed upon the sale or other disposition of the Underlying Shares,
and the nature of the events, if any, and the duration of the period in which any Participant's rights in respect of the Underlying
Shares may be forfeited. An Eligible Person may receive Options on more than one occasion under the Plan and may receive separate
Options on any one occasion. At the date of grant of any option hereunder, the Eligible Person must be a bona fide director, officer,
employee, consultant (or other person providing services) of the Corporation or its Subsidaries.

 

2.2
Option Exercise Price

 

The
Board shall establish the exercise price ("Exercise Price") of each Option at the time such Option is granted, which
shall not be less than the Fair Market Value of a Common Share on the date of grant of such Option.

 

The
Exercise Price shall be subject to adjustment in accordance with the provisions of Section 1.4 hereof.

 

    	 	Page 5 of 8

    	 

    

 

2.3
Exercise of Options

 

(A)
The Board shall determine the time or times at which an Option may be exercised in whole or in part, and the method or methods
by which, and the form or forms (including, without limitation, cash, Common Shares, or other property, or any combination thereof,
having a value on the exercise date equal to the relevant Exercise Price) in which payment of the Exercise Price may be made or
deemed to have been made. The Board may provide for the receipt, without payment by the Participant, of an amount per Option (the
"Growth Amount") equal to the difference between the Exercise Price of the Option and the Fair Market Value of the Common
Shares, which Growth Amount, at the election of the Participant, will be payable either in cash or by the issuance by the Corporation
to the Participant of that number of Common Shares calculated by dividing the Growth Amount by the Fair Market Value of a Common
Share.

 

(B)
Options shall not be exercisable later than 5 years after the date of grant.

 

(C)
The Board may determine when any Option shall become exercisable and may determine that the Option can be exercisable in installments.

 

(D)
Except as otherwise determined by the Board:

 

	 	(i)	If a Participant ceases to be an Eligible Person as a result of termination
for cause (as such term is defined at common law), no Option held by such Participant may be exercised following the date on which
such Participant ceased to be an Eligible Person;

 

	 	(ii)	If a Participant ceases to be an Eligible Person for any reason other than
termination for cause or death, any vested Option held by such Participant may continue be exercised by the Participant to and
until the earlier of:

 

	 	(a)	the applicable expiration of the Option Period in respect of such Option;
and

 

	 	(b)	the period after the date on which such Participant ceases to be an Eligible
Person that is permitted by the applicable laws, policies, rules and regulations of any stock exchange upon which the Underlying
Shares are then listed, posted and/or quoted for trading.; and

 

(iii)
in the event of death, the heirs, administrators or legal representatives of a Participant may exercise the Participant's Options
within twelve months after the date of the Participant's death to the extent such Options were by their terms exercisable prior
to his death or within the period of twelve months following his death; but for greater certainty no Option shall be exercisable
after its stated termination date. In the event that the heirs, administrators or legal representatives of a Participant who has
died exercises the Participant's Option in accordance with the terms of the Plan, the Corporation shall have no obligation to
issue the Common Shares until evidence satisfactory to the Corporation has been provided by such heirs, administrators or legal
representatives that such heirs, administrators or legal representatives are entitled to acquire the Common Shares under the Plan.

 

    	 	Page 6 of 8

    	 

    

 

(E)
Except as provided in Section 2.3(d), or as otherwise provided in the applicable Option Agreement, during the lifetime of a Participant,
Options held by such Participant shall be exercisable only by him and no Option shall be transferable other than by will or the
laws of descent and distribution.

 

(F)
Each Option shall be confirmed by an agreement (an "Option Agreement") executed by the Corporation and by the Participant.

 

(G)
If, as and when any Common Shares have been duly issued upon the exercise of an Option and in accordance with the terms of such
Option and the Plan, such Underlying Shares shall be conclusively deemed allotted as fully paid and non-assessable shares of the
Corporation.

 

(H)
Options may not be exercised for fewer than 1000 Common Shares at any one time, unless the Participant holds Options for less
than 1000 Underlying Shares.

 

SECTION
3. APPROVAL

 

3.1
Approval

 

The
Plan was approved by the Board of Directors on November 28, 2005, and was approved by the stockholders of the Corporation at its
February 24, 2010 Meeting. The Plan was subsequently amended in accordance with provisions in the Plan by the Board on December
4, 2013.

 

SECTION
4. MISCELLANEOUS

 

4.1
Withholding

 

It
shall be a condition to the obligation of the Corporation to issue Common Shares upon exercise of an Option that the Participant
(or any beneficiary, transferee or person entitled to act under Sections 2.3(d) or 2.3(e) hereof) pay to the Corporation, upon
its demand, such amount as may be requested by the Corporation for the purpose of satisfying any liability to withhold federal,
state or local income or other taxes. If the amount requested is not paid, the Corporation may refuse to issue such Common Shares.

 

    	 	Page 7 of 8

    	 

    

 

4.2
Issuance of Certificates; Legends

 

Common
Shares duly acquired under the terms of an Option shall be registered in the name of the Participant and a share certificate representing
the number of such Common Shares shall be issued in the name of the Participant, his or her legal representatives or as he, she
or they may direct. The Corporation may endorse such legend or legends upon the certificates for Common Shares issued upon the
exercise of an Option granted hereunder and may issue such "stop transfer" instructions to its transfer agent in respect
of such shares as, in its absolute discretion, it determines to be necessary or appropriate.

 

4.3
Correction of Defects, Omissions, and Inconsistencies

 

The
Board may correct any defect, supply any omission, or reconcile any inconsistency in this Plan in the manner and to the extent
it shall deem desirable to carry this Plan into effect, subject to applicable regulatory approval if any.

 

4.4
Other Actions

 

Nothing
contained in this Plan shall be construed to limit the authority of the Corporation to exercise its corporate rights and powers,
including but not by way of limitation, the right of the Corporation to grant Options for proper corporate purposes other than
under the Plan with respect to any other person, firm, corporation or association.

 

The
Plan was adopted by the Board on November 28, 2005 and then amended on December 4, 2013.

 

 

Page
8  of 8

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