Document:

Exhibit 10.1

 

AMENDED & RESTATED CREDIT AGREEMENT

 

THIS
AMENDED & RESTATED CREDIT AGREEMENT dated as of February 26, 2019 (this “Agreement”) by and among PURPLE INNOVATION,
LLC, a Delaware limited liability company (“Borrower”), COLISEUM CAPITAL PARTNERS, L.P. (“CCP”), BLACKWELL
PARTNERS LLC-SERIES A (“Blackwell”), COLISEUM CO-INVEST DEBT FUND, L.P. (together with CCP and Blackwell, “Lenders”)
and DELAWARE TRUST COMPANY, a Delaware corporation, as collateral agent on behalf of the Lenders (the “Collateral Agent”).

 

RECITALS

 

Borrower
is party to that certain Credit Agreement, dated as of February 2, 2018 (as amended, restated, amended and restated, supplemented
or otherwise modified from time to time prior to the Incremental Funding Date (as defined below), the “Original Credit Agreement”;
the date of the Original Credit Agreement and the initial funding of the Loan thereunder, the “Original Closing Date”),
by and among Borrower and Lenders party thereto.

 

Borrower
has requested that Lenders extend commitments to provide additional credit to Borrower as described below, and Lenders have agreed
to provide the Incremental Loan (as defined below) on the terms and conditions contained herein.

 

Borrower
and Lenders have further agreed to modify, amend and/or supplement the Original Credit Agreement to, among other things, secure
the Obligations and make the other modifications contemplated hereby.

 

NOW,
THEREFORE, for valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Lenders and Borrower hereby
agree as follows:

 

Article
I

CREDIT TERMS

 

Section
1.1.  LOAN.

 

(a)
Loan. Subject to the terms and conditions of this Agreement, (i) Lenders have made ratably according to their respective
loan percentages for the Original Loan set forth on Schedule 1.1-A hereto (on a several and not joint basis), a loan to Borrower
on the Original Closing Date (as defined below), in an aggregate principal amount of Twenty-Five Million Dollars ($25,000,000.00)
(the “Original Loan”), the proceeds of which were used to finance Borrower’s working capital requirements and
general corporate purposes, (ii) Lenders hereby agree to make ratably, according to their respective loan percentages for the
Incremental Loan set forth on Schedule 1.1-B hereto, an incremental loan on the Incremental Funding Date (as defined below) in
an aggregate principal amount of Ten Million Dollars ($10,000,000.00) (the “Incremental Loan”) and (iii) at any time
after the funding of the Incremental Loan and prior to the Maturity Date, the Lenders may, at the request of Borrower so long
as the Borrower has satisfied the Approval Conditions (as defined below), agree to provide additional loans (the “Additional
Loans” and, together with the Original Loan and the Incremental Loan, collectively, the “Loan” or “Loans”)
in an aggregate principal amount to not to exceed Ten Million Dollars ($10,000,000) (the “Additional Loan Amount”),
which Additional Loans may be funded hereunder in a single drawing or multiple drawings (provided that amounts borrowed under
the Additional Loan Amount that are prepaid or repaid may not be reborrowed) subject only to the conditions set forth in Section
3.2 hereof and shall otherwise be on identical terms and conditions as the Loans previously provided hereunder; provided,
that (a) each Lender party hereto at the time of such Additional Loan incurrence shall be permitted to participate in such Additional
Loans on a pro rata basis based on such Lender’s aggregate outstanding principal amount of Loans hereunder (giving effect
to any applicable increase hereunder resulting from Borrower’s election to pay in kind interest in accordance herewith),
provided, however, that no Lender shall be required to participate in any such Additional Loans and, to the extent
any Lender declines to participate in all or a portion of such Lender’s pro rata share of the Additional Loan (a “Declined
Amount”), each other Lender hereunder shall be permitted (but not obligated) to increase its Additional Loans by its pro
rata share of such Declined Amount or a greater amount if any Lender declines to participate in the Declined Amount and (b) the
indebtedness permitted to be incurred by Borrower pursuant to Section 5.3(e) hereof shall be reduced on a dollar-for-dollar basis
by the amount of any Additional Loan provided hereunder (for the avoidance of doubt, there shall not be a corresponding reduction
of the Additional Loan Amount permitted to be incurred hereunder in connection with any Asset Based Credit Facility incurred by
Borrower pursuant to such Section 5.3(e)). As used herein, the “Approval Condition” means that Borrower has elected
to request Additional Loans pursuant to Section 1.1(a)(iii) hereof and has received the approval for such request from (x) a majority
of the independent directors of the Board of Directors of Parent Guarantor, (y) to the extent such individuals are on the Board
of Directors of Parent Guarantor at the time of such request, and such loan is funded by a fund or account managed by Coliseum
Capital Management, LLC (a “Coliseum Managed Account”), Tony Pearce and Terry Pearce and (z) if at the time of such
request, such loan is provided by a Coliseum Managed Account and Innohold, LLC owns at least one-third of the common stock, members’
equity or other ownership interest of Parent Guarantor not held by a Coliseum Managed Account or its affiliates, Innohold, LLC.
Upon any such funding of Additional Loans, the Borrower shall deliver an updated Schedule 1.1 to the Lenders and Collateral Agent
reflecting such Additional Loans.

 

     

     

    

 

(b)
Repayment; Mandatory Prepayments.

 

	 	(i)	Following
    the first anniversary of the Incremental Funding Date, Borrower may partially or wholly repay its outstanding Loans hereunder
    subject to concurrent payment of any applicable Prepayment Premium, calculated on the amount prepaid. For purposes of the
    foregoing, “Prepayment Premium” shall mean (a) 6.00% on any date during the second year following the Incremental
    Funding Date, (b) 4.00% on any date during the third year following the Incremental Funding Date, (c) 2.00% on any date during
    the fourth year following the Incremental Funding Date and (d) thereafter, 0%. The remaining outstanding principal amount
    of the Loan shall be repaid in full on the fifth anniversary of the Incremental Funding Date (the “Maturity Date”).
    Notwithstanding anything to the contrary, in the event that Borrower desires to prepay the Loan on or prior to the first anniversary
    of the Incremental Funding Date, such prepayment shall be permitted subject to the concurrent payment of the applicable Make-Whole
    Amount (as defined below).

 

“Make-Whole
Amount” means, with respect to any prepayment of the Loan pursuant to the terms of this Agreement at any time during the
first year following the Incremental Funding Date, an amount equal to the sum of (a) the present value (discounted at a rate per
annum equal to the rate on five-year U.S. treasury bills at the time of prepayment as reasonably selected by Lenders plus 50 basis
points) of the unpaid interest that would have accrued through the first anniversary of the Incremental Funding Date as though
the full amount of the Loans had been funded on the Incremental Funding Date and had remained outstanding during such one-year
period plus (b) a prepayment premium equal to 6% of the amount prepaid.

 

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	 	(ii)	In
    addition, within five (5) business days following receipt of Net Proceeds (as defined below), Borrower shall make an offer
    to Lenders to prepay the outstanding principal amount of the Loan by such amount. Lenders shall thereafter accept or reject
    such offer within three (3) business days, and such payment shall, if accepted, be made within one (1) business day following
    such acceptance.

 

For
purposes of the foregoing, “Net Proceeds” means, without duplication: (v) (A) in the case of any sale, lease, transfer
or otherwise disposition or conveyance of any asset of Borrower not permitted by Section 5.4, 100% of the net cash proceeds received
by or on behalf of Borrower from such sale, lease, transfer or other disposition or conveyance and (B) 100% of any net cash payments
received by or on behalf of, or paid to or for the account of, Borrower (other than in the ordinary course of business), in connection
with insurance payments, in the case of each of the foregoing clauses (A) and (B), that have not been reinvested by Borrower within
twelve (12) months to purchase assets used or useful in the business of Borrower; provided that the amounts set forth in this
clause (v) shall not constitute “Net Proceeds” until the aggregate amount of such net cash proceeds, for all sales,
leases, transfers or other dispositions or conveyances and all insurance payments (taken as a whole) have exceed $200,000.00 in
any fiscal year or $750,000.00 in the aggregate, (w) 100% of the net cash proceeds received by or on behalf of Borrower in
connection with any incurrence of indebtedness that is not permitted to be incurred pursuant to the terms of this Agreement, (x) 100%
of any net cash payments received by or on behalf of, or paid to or for the account of, Borrower (other than in the ordinary course
of business), in connection with condemnation events and indemnity payments, (y) 100% of the net cash proceeds received by
or on behalf of Borrower as a result of Borrower’s issuance or sale of its stock and (z) 100% of any indemnification payments
made to Borrower pursuant to the terms of the Merger Agreement. For purposes of this definition, as to any event giving rise to
net cash proceeds, the calculation of such net cash proceeds shall include netting for (i) the direct costs relating to the
event giving rise to such proceeds (including, as applicable (x) sales commissions and (y) legal, accounting and investment
banking fees, commissions and expenses) in each case to the extent paid to unaffiliated third parties, (ii) taxes paid or
reasonably estimated by the Borrower to be payable as a result of such event (after taking into account any available tax credits
or deductions and any tax sharing arrangements), and (iii) amounts required to be applied to the repayment of any Indebtedness
secured by a Permitted Lien on the asset being disposed of in connection with such event.

 

(c)
Change of Control Premium. In the event that all, or any portion, of the Loans is repaid (whether voluntarily, mandatorily,
as a result of acceleration, or otherwise) (i) upon the occurrence of a Change of Control during the first year after the Incremental
Funding Date, Borrower shall pay a fee to Lenders, ratably in accordance with their respective commitment percentages set forth
on Schedule 1.1 hereto, equal to the present value (discounted at a rate equal to the rate on five-year U.S. treasury billed at
the time of such Change of Control as reasonably selected by Lenders plus 50 basis points) of the unpaid interest that would have
accrued through the first anniversary of the Incremental Funding Date as though the full amount of the Loans had been funded on
the Incremental Funding Date and had remained outstanding during such one-year period or (ii) upon the occurrence of a Change
of Control at any time after the first anniversary of the Incremental Funding Date, such repayment (whether voluntary, mandatory,
as a result of acceleration, or otherwise) shall be subject to the applicable Prepayment Premium set forth in 1.1(b)(i) above.

 

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Section
1.2.  INTEREST.

 

(a)
Interest. The outstanding principal balance of the Loans shall bear interest at the rate of interest of (i) initially,
12.0% per annum (computed on the basis of a 360-day year, actual days elapsed) for the principal amount of the Loans and
any overdue interest thereon and (ii) commencing with the first full fiscal quarter ending after the Incremental Funding Date,
a rate of interest of 12.0% per annum (computed on the basis of a 360-day year, actual days elapsed) plus such additional
amounts (which additional amounts may be payable in cash or in kind) in any applicable fiscal quarter based on the EBITDA set
forth in the most recent certificate delivered to the Lenders pursuant to Section 4.3 of this Agreement (any such additional interest
determined based on the following pricing grid, “Additional Interest” and such pricing grid, the “Additional
Interest Pricing Grid”):

 

	Pricing
    Level	EBITDA	Additional
    Interest (per annum)
	I	Greater
    than or equal to $0.0 million	0.00%
	II	Greater
    than or equal to $(2.0) million but less than $0.00 million	1.00%
	III	Greater
    than or equal to $(5.0) million but less than $(2.0) million	2.00%
	IV	Less
    than $(5.0) million	4.00%

 

and
(iii) such interest rate shall be further increased in an amount equal to 2.00% per annum (which may be payable in cash or in
kind) with respect to any applicable fiscal period during which Parent Guarantor (as defined in Section 5.6) is not S-X
Compliant (such Additional Interest, the “S-X Additional Interest”; provided, for the avoidance of doubt, such S-X
Additional Interest shall be applicable only to such quarter during which Parent Guarantor is not S-X Compliant or has failed
to deliver a Compliance Certificate in accordance with Section 4.3 hereof certifying as such). Notwithstanding anything to the
contrary, if in connection with the preparation of the annual audited financial statements of the Borrower for any fiscal year,
the Borrower determines that the Parent Guarantor was not S-X Compliant as to any fiscal quarter during such fiscal year as to
which the Borrower previously certified that Parent Guarantor was S-X Compliant, then (a) the Borrower shall promptly notify the
Lenders in writing of such determination, (b) S-X Additional Interest shall be deemed to have accrued and to apply retroactively
to such relevant fiscal quarter and, if not paid in cash upon the giving of such notification by Borrower, to have been paid in
kind and (c) the giving by the Borrower of such previous certification that Parent Guarantor was S-X Compliant shall not otherwise
constitute an Event of Default under this Agreement or the Loan Documents. As used herein, “S-X Compliant” means the
Parent Guarantor is in compliance in all material respects with the requirements of the Sarbanes-Oxley Act of 2002 for the applicable
fiscal quarter.

 

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Notwithstanding
anything herein to the contrary, for any applicable fiscal period with respect to which Borrower has failed to deliver a Compliance
Certificate in accordance with Section 4.3, the Additional Interest with respect to such period shall be deemed to be the highest
level (“Level IV”) in the Additional Interest Pricing Grid plus, in the case of any such fiscal period during which
Parent Guarantor is required to be S-X Compliant, the S-X Additional Interest. Additional Interest shall be subject to increase
or decrease effective as of the first Business Day immediately following the date the certificate delivered pursuant to Section
4.3 is delivered to the Lenders. In the event that any financial statement or certificate delivered pursuant to Section 4.3 is
shown to be inaccurate at a time when this Agreement is in effect and unpaid Loans under this Agreement are outstanding (other
than indemnities and other contingent obligations not yet due and payable), and such inaccuracy, if corrected, would have led
to the application of a higher or lower rate of interest for any period (an “Applicable Period”) then the Additional
Interest actually applied for such Applicable Period, then (i) Borrower shall promptly deliver to the Lenders a correct certificate
required by Section 4.3 for such Applicable Period, (ii) (A) if such inaccuracy if corrected, would have resulted in a higher
rate of Additional Interest, the Additional Interest shall be deemed to be such higher Additional Interest, and (B) Borrower shall
pay upon five (5) Business Days after any Lender makes a written demand thereof, the accrued additional interest owing as a result
of such increased Additional Interest for such Applicable Period and (iii) (A) if such inaccuracy if corrected, would have resulted
in a lower rate of Additional Interest, the Additional Interest shall be deemed to be such lower Additional Interest, and (B)
Borrower may credit to the future payments of interest (or, if the Loans have matured or been accelerated, the principal upon
the Loans) an amount equal to the lower interest owing as a result of such lower Additional Interest for such Applicable Period;
provided, that, any such inaccuracy resulting in lower Additional Interest for any such Applicable Period shall have been reported
by Borrower within 90 days of such Applicable Period.

 

At
the election of Borrower prior to the Maturity Date (it being understood that, if Borrower does not pay such interest in cash
on the applicable Interest Payment Date (as defined below), Borrower shall be deemed to have made such election for such Interest
Payment Date), interest (including without limitation Additional Interest and S-X Additional Interest (but not, for the avoidance
of doubt default interest pursuant to Section 1.2(b) below)) in excess of 5.0% per annum may, in lieu of being paid in cash, be
capitalized and added to the principal amount of the Loan (ratably owing to Lenders based on their respective loan percentages
as set forth on Schedule 1.1 hereto).

 

Interest
shall accrue and be payable on the last business day of each March, June, September and December, commencing on June 29, 2018,
(each, an “Interest Payment Date”) and on the Maturity Date.

 

(b)
Default Interest. From and after the Maturity Date, or such earlier date as all principal owing hereunder becomes due and
payable by acceleration or otherwise, or upon the occurrence and during the continuance of an Event of Default, then, the outstanding
principal amount of the Loan shall bear interest at an increased rate per annum (computed on the basis of a 360-day year, actual
days elapsed) equal to four percent (4.0%) above the rate of interest from time to time otherwise applicable to the Loan (including
Additional Interest and Additional S-X Interest, as applicable), which increase shall be in the form of cash interest and shall
take effect automatically and without further action (of the Lenders or otherwise).

 

Section
1.3.  CREATION
OF SECURITY INTEREST.

 

(a)
Grant of Security Interest. Borrower hereby grants Lenders, to secure the payment and performance in full of all of the
Obligations, a continuing security interest in, and pledges to the Lenders, the Collateral, wherever located, whether now owned
or hereafter acquired or arising, and all proceeds and products thereof.

 

    - 5 -

     

    

 

Borrower
(on behalf of itself and its subsidiaries) hereby grants to Lenders an irrevocable, non-exclusive, world-wide license, exercisable
upon the occurrence and during the continuance of an Event of Default, without payment of royalty or other compensation to Borrower
or any of its subsidiaries, to use, transfer, license or sublicense any intellectual property (including, without limitation,
patents, trademarks, copyrights, service marks, trade secrets and other intellectual property) now owned, licensed to, or hereafter
acquired by Borrower or such subsidiaries, and wherever the same may be located, including in such license access to all media
in which any of the licensed items may be recorded or stored and to all computer software and programs used for the compilation
or printout thereof; provided that such license (a) will be used in connection with Lenders’ exercise of their rights
and remedies under the Loan Documents and (b) will terminate on the date on which all indebtedness and other obligations (other
than unasserted, contingent indemnification obligations) arising under the Loan Documents are paid in full.

 

If
this Agreement is terminated, Lenders’ Lien in the Collateral shall continue until the Obligations (other than inchoate
indemnity obligations) are repaid in full in cash. Upon payment in full in cash of the Obligations (other than inchoate indemnity
obligations), Lenders shall, at the sole cost and expense of Borrower, release its Liens in the Collateral and all rights therein
shall revert to Borrower. In the event (x) all Obligations (other than inchoate indemnity obligations), are satisfied in full,
and (y) any commitment of the Lenders to extend financial accommodations to the Borrowers shall have expired or been terminated,
Lenders shall terminate the security interests granted herein and in the other Loan Documents and shall (at the cost and expense
of the Borrower) execute and deliver (and cause the Collateral Agent to execute and deliver) such terminations and releases of
such security interests as the Borrower may reasonably request.

 

(b)
Priority of Security Interest. Borrower represents, warrants, and covenants that the security interest granted herein is
and shall at all times continue to be a first priority perfected (to the extent perfection can be achieved by the filing of financing
statements or the taking of other actions that have been taken or requested to be taken by the Lenders) security interest in the
Collateral (subject only to Permitted Liens that are permitted pursuant to the terms of this Agreement or applicable law to have
superior priority to the Lenders’ Lien under this Agreement). If Borrower shall acquire a commercial tort claim in an amount
in excess of $100,000 (which dollar threshold shall not apply if an Event of Default is continuing), Borrower shall promptly notify
Lenders in a writing signed by Borrower of the general details thereof and grant to Lenders in such writing a security interest
therein and in the proceeds thereof, all upon the terms of this Agreement, with such writing to be in form and substance reasonably
satisfactory to Lenders.

 

(c)
Authorization to File Financing Statements. Borrower hereby authorizes Lenders to file financing statements, without notice
to Borrower, with all appropriate jurisdictions to perfect or protect Lenders’ interest or rights hereunder. Such financing
statements may indicate the Collateral as “all assets of the Debtor” or words of similar effect, or as being of an
equal or lesser scope, or with greater detail, in the Lenders’ discretion.

 

Article
II

REPRESENTATIONS AND WARRANTIES

 

Borrower
makes the following representations and warranties to Lenders, which representations and warranties shall survive the execution
of this Agreement and shall continue in full force and effect until all indebtedness and other obligations (other than unasserted,
contingent indemnification obligations) arising under this Agreement and the other Loan Documents are paid in full.

 

Section
2.1.  LEGAL
STATUS. Borrower is: (a) a limited liability company, duly organized and existing and in good standing under the laws of
Delaware, (b) is qualified or licensed to do business (and is in good standing as a foreign corporation, if applicable) in
all jurisdictions in which the failure to so qualify or to be so licensed could have a Material Adverse Effect on Borrower; and
(c) not the target of any trade or economic sanctions promulgated by the United Nations or the governments of the United
States, the United Kingdom, the European Union, or any other jurisdiction in which Borrower is located or operates (collectively,
“Sanctions”). As used herein, “Material Adverse Effect” means (a) a material adverse effect on the
operations, business, assets, properties, financial prospects, liabilities (actual or contingent) or financial condition of Borrower,
(b) a material impairment of the ability of Borrower to perform its obligations under the Loan Documents to which it is a
party, (c) a material impairment of the rights and remedies of Lenders under any Loan Document or (d) an impairment
of the legality, validity, binding effect or enforceability against Borrower of any Loan Document to which it is a party.

 

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Section
2.2.  AUTHORIZATION
AND VALIDITY. This Agreement and each guaranty, contract, instrument and other document required hereby or at any time hereafter
delivered to Lenders in connection herewith (collectively, the “Loan Documents”) have been duly authorized, and upon
their execution and delivery in accordance with the provisions hereof will constitute legal, valid and binding agreements and
obligations of Borrower or the party which executes the same, enforceable in accordance with their respective terms, except as
enforcement thereof may be limited by applicable bankruptcy, reorganization, insolvency, fraudulent conveyance, moratorium or
similar laws affecting the enforcement of creditor’s rights, generally and by general principles of equity. In connection
with this Agreement as amended and restated on the Incremental Funding Date, Borrower has delivered to Lenders a completed certificate
signed by Borrower entitled “Perfection Certificate” (the “Perfection Certificate”). Borrower represents
and warrants to Lenders (a) Borrower’s exact legal name is that indicated on the Perfection Certificate and on the signature
page hereof; (b) Borrower is an organization of the type and is organized in the jurisdiction set forth in the Perfection Certificate;
(c) the Perfection Certificate accurately sets forth Borrower’s organizational identification number or accurately states
that Borrower has none; (d) the Perfection Certificate (as updated from time to time pursuant to the terms hereof) accurately
sets forth, as of the date thereof, Borrower’s place of business, or, if more than one, its chief executive office as well
as Borrower’s mailing address (if different than its chief executive office); (e) except as set forth in the Perfection
Certificate, Borrower (and each of its predecessors) has not, in the past five (5) years, changed its jurisdiction of formation,
organizational structure or type, or any organizational number assigned by its jurisdiction; and (f) all other information set
forth on the Perfection Certificate (as updated from time to time pursuant to the terms hereof) pertaining to Borrower and each
of its Subsidiaries is accurate and complete as of the date thereof (it being understood and agreed that Borrower may from time
to time update certain information in the Perfection Certificate after the Incremental Funding Date by delivering a new Perfection
Certificate or by disclosing such updates on a monthly Compliance Certificate to the extent such updates result from actions,
transactions or circumstances that are permitted by this Agreement and all references to “Perfection Certificate”
shall hereinafter be deemed to be a reference to the updated Perfection Certificate). If Borrower is not now a registered organization
but later becomes one, Borrower shall promptly notify Lenders of such occurrence and provide Lenders with Borrower’s organizational
identification number.

 

Section
2.3.  NO
VIOLATION. The execution, delivery and performance by Borrower of each of the Loan Documents do not violate any provision of any
law or regulation, or contravene any provision of the organizational and governing documents of Borrower, or result in any breach
of or default under any contract, obligation, indenture or other instrument to which Borrower is a party or by which Borrower
may be bound, except as could not have a Material Adverse Effect on the financial condition or operation of Borrower.

 

Section
2.4.  LITIGATION.
There are no pending, or to the best of Borrower’s knowledge threatened in writing, actions, claims, investigations, suits
or proceedings by or before any governmental authority, arbitrator, court or administrative agency which could have a Material
Adverse Effect on the financial condition or operation of Borrower, except as described on Schedule 2.4 hereto.

 

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Section
2.5.  CORRECTNESS
OF FINANCIAL STATEMENT. The annual financial statement of Borrower dated December 31, 2016, and all interim financial statements
of Borrower delivered to Lenders (or set forth in public filings) since said date, true copies of which have been delivered by
Borrower to Lenders (or set forth in public filings) prior to the date hereof, (a) are complete and correct in all material
respects and present fairly the financial condition of Borrower, (b) disclose all liabilities of Borrower that, as of the
date thereof, are required to be reflected or reserved against under generally accepted accounting principles, whether liquidated
or unliquidated, fixed or contingent, and (c) have been prepared in accordance with generally accepted accounting principles
consistently applied. Since the dates of such financial statements there has been no material adverse change in the financial
condition of Borrower, nor has Borrower mortgaged, pledged, granted a security interest in or otherwise encumbered any of its
assets or properties except Permitted Liens (as defined below).

 

Section
2.6.  INCOME
AND SALES TAX RETURNS. Borrower has no knowledge of any pending assessments or adjustments (in an amount in excess of $10,000)
of its income or sales tax payable with respect to any year, except for (i) income or sales tax being contested or disputed in
accordance with Section 4.7 or as disclosed in the Perfection Certificate or (ii) such pending assessments or adjustments
described on Schedule 2.6 hereto with respect to which the potential exposure does not exceed $3,000,000 in the aggregate.

 

Section
2.7.  NO
SUBORDINATION. There is no agreement, indenture, contract or instrument to which Borrower is a party or by which Borrower may
be bound that requires the subordination in right of payment of any of Borrower’s obligations subject to this Agreement
to any other obligation of Borrower.

 

Section
2.8.  PERMITS,
FRANCHISES. Borrower possesses, and will hereafter possess, all permits, consents, approvals, franchises and licenses required
and rights to all trademarks, trade names, patents, and fictitious names, if any, necessary to enable it to conduct the business
in which it is now engaged in compliance with applicable law, except as could not have a Material Adverse Effect on the financial
condition or operation of Borrower.

 

Section
2.9.  ERISA.
Borrower is in compliance in all material respects with all applicable provisions of the Employee Retirement Income Security Act
of 1974, as amended or recodified from time to time (“ERISA”); Borrower has not violated any provision of any
defined employee pension benefit plan (as defined in ERISA) maintained or contributed to by Borrower (each, a “Plan”);
no Reportable Event as defined in ERISA has occurred and is continuing with respect to any Plan initiated by Borrower; Borrower
has met its minimum funding requirements under ERISA with respect to each Plan; and each Plan will be able to fulfill its benefit
obligations as they come due in accordance with the Plan documents and under generally accepted accounting principles.

 

Section
2.10. OTHER
OBLIGATIONS. Borrower is not in default on any obligation for borrowed money in an amount in excess of $250,000, any purchase
money obligation in an amount in excess of $250,000 or any other material lease, commitment, contract, instrument or obligation,
except as set forth on Schedule 2.10. As of the Incremental Funding Date, the aggregate amount of accounts payable greater than
60 days past due and owed by Borrower does not exceed $1,000,000.

 

Section
2.11. ENVIRONMENTAL
MATTERS. Except as specifically disclosed on Schedule 2.11 hereto, Borrower is in compliance in all material respects with all
applicable federal or state environmental, hazardous waste, health and safety statutes, and any rules or regulations adopted pursuant
thereto, which govern or affect any of Borrower’s operations and/or properties, including without limitation, the Comprehensive
Environmental Response, Compensation and Liability Act of 1980, the Superfund Amendments and Reauthorization Act of 1986,
the Federal Resource Conservation and Recovery Act of 1976, and the Federal Toxic Substances Control Act, as any of the same
may be amended, modified or supplemented from time to time (collectively, “Environmental Laws”). None of the operations
of Borrower is the subject of any federal or state investigation evaluating whether any remedial action involving a material expenditure
is needed to respond to a release of any toxic or hazardous waste or substance into the environment. Borrower has no material
contingent liability in connection with any release of any toxic or hazardous waste or substance into the environment.

 

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Section
2.12. COLLATERAL.
Subject to the next paragraph, Borrower has good title to, rights in, and the power to transfer each item of the Collateral upon
which it purports to grant a Lien hereunder, free and clear of any and all Liens except Permitted Liens. All Inventory is in all
material respects of good and marketable quality, free from material defects.

 

Borrower
is the sole owner of the Intellectual Property which it owns or purports to own except for (a) non-exclusive licenses granted
to its customers in the ordinary course of business, (b) over-the-counter software that is commercially available to the public,
(c) material Intellectual Property licensed to Borrower and noted on the Perfection Certificate (as updated from time to time),
(d) non-material Intellectual Property of de minimis value to Borrower and which has been abandoned or terminated in the exercise
of Borrower’s reasonable business judgment and in accordance with the terms of this Agreement and (e) exclusive licenses
of intellectual property by or to EdiZONE, LLC existing on the Incremental Funding Date and described in the Perfection Certificate.
Each Patent which it owns or purports to own and which is material to Borrower’s business is valid and enforceable, and
no part of the Intellectual Property which Borrower owns or purports to own and which is material to Borrower’s business
has been judged by the United States Patent and Trademark Office, the United States Copyright Office, or any court of competent
jurisdiction to be invalid or unenforceable, in whole or in part. To the best of Borrower’s knowledge, no claim has been
made that any part of the Intellectual Property violates the rights of any third party except to the extent such claim would not
reasonably be expected to have a material adverse effect on Borrower’s business.

 

Article
III

CONDITIONS

 

Section
3.1.  CONDITIONS
TO INCREMENTAL FUNDING DATE. This Agreement shall not become effective and the Incremental Loan shall not be funded until the
date on which each of the following conditions precedent shall have been satisfied or waived in a manner satisfactory to Lenders
(the “Incremental Funding Date”):

 

(a)
Documentation. Lenders shall have received, in form and substance satisfactory to Lenders, each of the following, duly
executed:

 

	 	(i)	This
    Agreement;

 

	 	(ii)	Amended
    and Restated Parent Guaranty substantially in the form attached hereto as Exhibit A-1;

 

	 	(iii)	Guarantor
    Security Agreement substantially in the form attached hereto as Exhibit A-2;

 

	 	(iv)	Intellectual
    Property Security Agreement substantially in the form attached hereto as Exhibit A-3;

 

	 	(v)	Perfection
    Certificate substantially in the form attached hereto as Exhibit A-4;

 

	 	(vi)	certified
    copies, dated as of a recent date, of financing statement searches, as Lenders may request, accompanied by written evidence
    (including any UCC termination statements) that the Liens indicated in any such financing statements either constitute Permitted
    Liens or have been or, on the Incremental Funding Date, will be terminated or released;

 

    - 9 -

     

    

 

	 	(vii)	a
    customary legal opinion of Borrower’s counsel dated as of the Incremental Funding Date in form and substance reasonably
    acceptable to the Lenders; and

 

	 	(viii)	Incremental
    Funding Date Warrants substantially in the form attached hereto as Exhibit A-5 and all related documentation approved by the
    independent directors of the board of directors of Parent Guarantor and Borrower;

 

	 	(ix)	the
    Registration Rights Agreement substantially in the form attached hereto as Exhibit A-6;

 

	 	(x)	such
    customary certificates of resolutions or other action, incumbency certificates and/or other certificates of responsible officers
    of each Loan Party as the Lenders may reasonably require evidencing the identity, authority and capacity of each responsible
    officer thereof authorized to act as a responsible officer in connection with this Agreement and the other Loan Documents
    to which such Loan Party is a party or is to be a party and such documents, registers and certifications (including organization
    documents and, if applicable, good standing certificates in the jurisdiction of organization of the applicable Loan Party)
    as the Lenders may reasonably require to evidence that each Loan Party is duly organized or formed, and that each of them
    is validly existing and in good standing;

 

	 	(xi)	Lenders
    shall have received a certificate from a responsible officer of Borrower, in form and substance reasonably satisfactory to
    the Lenders, certifying as to compliance with the conditions set forth in clauses (c), (d), (f) and (g) of this Section 3.1;
    and

 

	 	(xii)	Deposit
    account control agreements providing for springing control of a deposit account upon the occurrence and during the continuation
    of an event of default, landlord waivers (to the extent that, as to leased locations owned by a person or entity that is not
    an affiliate of the Borrower, the same are obtainable after exercising commercially reasonable efforts to obtain same) and
    credit card notifications, in each case in a form reasonably satisfactory to the Lenders, and such other documents as Lenders
    may require under any other Section of this Agreement.

 

(b)
Secured Collateral. In order to create in favor of Collateral Agent, for the benefit of Secured Parties, a valid, perfected
security interest in the Collateral, the Lenders and the Collateral Agent shall have received evidence reasonably satisfactory
to the Lenders of the compliance by Borrower and Parent Guarantor of their obligations under this Agreement and any other security
documents delivered in connection herewith (collectively, the “Security Documents”) as may be taken or requested to
be taken by the Lenders (including, without limitation, their obligations to authorize or execute, as the case may be, and deliver
UCC financing statements, originals of securities, instruments and chattel paper and any agreements governing deposit and/or securities
accounts as provided therein, all in a form reasonably prescribed by the Lenders ).

 

    - 10 -

     

    

 

(c)
Receipt of Shareholder Approval. Borrower shall have obtained the requisite shareholder approval, including without limitation,
shareholder consent by the holders of Equity Interest in the Parent Guarantor and any related board or regulatory approval, to
enter into this Agreement and perform its obligations hereunder (“Shareholder Approval”).

 

(d)
Financial Condition. There shall have been no material adverse change in the financial condition or business of Borrower
hereunder, if any, nor any material decline in the book value of a substantial or material portion of the assets of Borrower,
if any.

 

(e)
Payment of Fees and Expenses. Borrower shall pay to Lenders (i) an amendment fee equal to 0.35% of the Original Loan (based
on such Lender’s pro rata share thereof including capitalized interest accrued through the date hereof), (ii) an upfront
fee equal to 4.00% of the original principal amount of the Incremental Loan (based on such Lender’s pro rata share thereof)
and (iii) all other costs, fees and reasonable and documented expenses (including, without limitation, legal fees and expenses)
to be paid by the Borrower to the Lenders shall have been paid (or shall be paid substantially concurrently with the effectiveness
of this Agreement on the Incremental Funding Date) to the extent due and not previously paid.

 

(f) No Default. No Default or Event of Default shall have occurred and be continuing

 

(g)
Representations and Warranties. The representations and warranties of Borrower and Parent Guarantor set forth in this Agreement
and the other Loan Documents shall be true and correct in all material respects.

 

Section
3.2.  CONDITIONS
TO ADDITIONAL LOANS. To the extent Borrower has requested Additional Loans and any Lender has agreed to fund such Additional Loans,
such Additional Loans shall not be funded until the date on which each of the following conditions precedent shall have been satisfied
or waived in a manner satisfactory to Lenders funding such Additional Loans (the “Additional Loan Funding Date”):

 

(a)
Documentation. Lenders shall have received, in form and substance satisfactory to Lenders, each of the following, duly
executed:

 

	 	(i)	An
    Additional Loan Request substantially in the form of Exhibit C hereto, together with a certificate from a responsible officer
    of Borrower certifying as to the satisfaction of the Approval Condition in connection with such Additional Loan Request; provided
    that the Approval Conditions cannot be waived by any Lender

 

	 	(ii)	a
    customary legal opinion of Borrower’s counsel dated as of the Additional Loan Funding Date in form and substance reasonably
    acceptable to the Lenders;

 

	 	(iii)	Additional
    Loan Funding Date Warrants substantially in the form attached hereto as Exhibit A-7;

 

	 	(iv)	the
    Registration Rights Agreement substantially in the form attached hereto as Exhibit A-6;

 

    - 11 -

     

    

 

	 	(v)	such
    customary certificates of resolutions or other action, incumbency certificates and/or other certificates of responsible officers
    of each Loan Party as the Lenders may reasonably require evidencing the identity, authority and capacity of each responsible
    officer thereof authorized to act as a responsible officer in connection with this Agreement and the other Loan Documents
    to which such Loan Party is a party or is to be a party and such documents, registers and certifications (including organization
    documents and, if applicable, good standing certificates in the jurisdiction of organization of the applicable Loan Party)
    as the Lenders may reasonably require to evidence that each Loan Party is duly organized or formed, and that each of them
    is validly existing and in good standing; and

 

	 	(vi)	Lenders
    shall have received a certificate from a responsible officer of Borrower, in form and substance reasonably satisfactory to
    the Lenders, certifying as to compliance with the conditions set forth in clauses (b), (d), and (e) of this Section 3.2.

 

(b)
Financial Condition. There shall have been no material adverse change in the financial condition or business of Borrower
hereunder, if any, nor any material decline in the book value of a substantial or material portion of the assets of Borrower,
if any.

 

(c)
Payment of Fees and Expenses. Borrower shall pay to Lenders (i) an upfront fee equal to 4.00% of the original principal
amount of the Additional Loan (based on such Lender’s pro rata share thereof) and (ii) all other costs, fees and reasonable
and documented expenses (including, without limitation, legal fees and expenses) to be paid by the Borrower to the Lenders shall
have been paid (or shall be paid substantially concurrently with the effectiveness of this Agreement on the Additional Loan Funding
Date) to the extent due and not previously paid.

 

(d)
No Default. No Default or Event of Default shall have occurred and be continuing

 

(e)
Representations and Warranties. The representations and warranties of Borrower and Parent Guarantor set forth in this Agreement
and the other Loan Documents shall be true and correct in all material respects.

 

Article
IV

AFFIRMATIVE COVENANTS

 

Borrower
covenants that so long as the Loan (or the commitments in respect thereof) remain outstanding, and until all indebtedness and
other obligations (other than unasserted, contingent indemnification obligations) arising under this Agreement and the other Loan
Documents are paid in full, Borrower shall, unless Lenders otherwise consent in writing:

 

Section
4.1.  PUNCTUAL
PAYMENTS. Punctually pay all principal, interest, fees or other liabilities due under any of the Loan Documents at the times and
place and in the manner specified therein, and immediately upon demand by Lenders, the amount by which the outstanding principal
balance of any credit subject hereto at any time exceeds any limitation on Loans applicable thereto.

 

Section
4.2.  ACCOUNTING
RECORDS. Maintain adequate books and records in accordance with generally accepted accounting principles consistently applied,
and permit any representative of the Majority Lenders, at any reasonable time during regular business hours, to inspect, audit
and examine such books and records, to make copies of the same, and to inspect the properties of Borrower. Notwithstanding anything
to the contrary, such Lender shall bear the cost and expense of such inspections, audits and examinations; provided that any such
examinations, audits and examinations conducted during an Event of Default shall be at the cost and expense of Borrower.

 

    - 12 -

     

    

 

Section
4.3.  FINANCIAL
STATEMENTS. Provide to Lenders all of the following, in form and detail reasonably satisfactory to Lenders:

 

(a)
not later than 90 days (or, if Borrower is required to include such financial statements in an Annual Report on Form 10-K,
such later date as may be permitted by the Securities Exchange Act or the rules thereunder) after and as of the end of each fiscal
year of Borrower, an audited financial statement of Borrower, prepared by a certified public accountant acceptable to Lenders,
to include balance sheet, income statement and statement of cash flows and sources, and within 30 days after filing,
but in no event later than each August 30, copies of Borrower’s filed federal income tax returns for such year. The
audited annual financial statements shall be accompanied by the unqualified opinion (as to scope of opinion and going concern)
of such accountant addressed to Lenders;

 

(b)
not later than 45 days (or, if Borrower is required to include such financial statements in a Quarterly Report on Form 10-Q,
such later date as may be permitted by the Securities Exchange Act or the rules thereunder) after and as of the end of each fiscal
quarter, a financial statement of Borrower, prepared by Borrower, to include balance sheet, income statement and statement of
cash flows and sources;

 

(c)
contemporaneously with each annual and quarterly financial statement of Borrower required hereby, a certificate of the president
or chief financial officer, a general partner or a member of Borrower, as applicable, substantially to the form of Exhibit B
attached hereto (a “Compliance Certificate”) and incorporated herein by this reference that (i) said financial
statements are complete and correct in all material respects and fairly present the financial condition of Borrower as of the
date thereof, (ii) there exists no Default or Event of Default, except as set forth in such certificate, (iii) sets forth
the calculations of trailing last twelve-month EBITDA evidencing compliance with Section 5.11 hereof, (iv) sets forth the calculations
of quarterly EBITDA for the applicable period for the purpose of determining the level set forth in the Additional Interest Pricing
Grid and (v) with respect to the Compliance Certificate delivered in connection with any annual or quarterly financial statements
for any fiscal period commencing with the fiscal quarter ending on March 31, 2020, certifying whether or not Parent Guarantor
is S-X Compliant for the applicable fiscal quarter; and

 

(d)
from time to time such other information regarding Borrower and its properties and operations as Lenders may reasonably request.

 

To
the extent any financial statements required by Section 4.3(a) or Section 4.3(b) are included in an Annual Report on
Form 10-K or Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, such financial statements
shall be deemed to have been provided to Lenders hereunder in form satisfactory to Lenders and shall be deemed delivered to Lenders
when such financial statements are filed for public availability on the Securities and Exchange Commission’s Electronic
Data Gathering and Retrieval System.

 

Section
4.4.  COMPLIANCE.
(a) Preserve and maintain all licenses, permits, governmental approvals, rights, privileges and franchises necessary for
the conduct of its business, except as could not have a Material Adverse Effect on the financial condition or operation of Borrower;
(b) comply with the provisions of all documents pursuant to which Borrower is organized and/or which govern Borrower’s
continued existence; (c) comply with the requirements of all laws, rules, regulations and orders of any jurisdiction in which
Borrower is located or doing business, or otherwise is applicable to Borrower, except as could not have a Material Adverse Effect
on the financial condition or operation of Borrower; (d) comply in all material respects with all Environmental Laws and (e) comply
with (i) all Sanctions, (ii) all laws and regulations that relate to money laundering, any predicate crime to money
laundering, or any financial record keeping and reporting requirements related thereto, (iii) the U.S. Foreign Corrupt
Practices Act of 1977, as amended, (iv) the U.K. Bribery Act of 2010, as amended, and (v) any other applicable
anti-bribery or anti-corruption laws and regulations.

 

    - 13 -

     

    

 

Section
4.5.  INSURANCE.
Maintain and keep in force, for each business in which Borrower is engaged, insurance of the types and in amounts customarily
carried in similar lines of business, including but not limited to fire, extended coverage, commercial general liability, directors’
and officers’ liability, flood, and, if required, hurricane, windstorm, seismic property damage and workers’ compensation.

 

Section
4.6.  FACILITIES.
Keep all properties useful or necessary to Borrower’s business in good repair and condition (ordinary wear and tear excepted),
and from time to time make necessary repairs, renewals and replacements thereto so that such properties shall be fully and efficiently
preserved and maintained (ordinary wear and tear excepted).

 

Section
4.7.  TAXES
AND OTHER LIABILITIES. Pay and discharge when due any and all indebtedness, obligations, assessments and taxes, both real or personal,
including without limitation federal and state income taxes and state and local property taxes and assessments, in an amount exceeding
$10,000 except (a) such as Borrower may in good faith contest or as to which a bona fide dispute may arise, and (b) for
which Borrower maintains adequate reserves with respect thereto, in accordance with generally accepted accounting principles,
for eventual payment thereof in the event Borrower is obligated to make such payment.

 

Section
4.8.  LITIGATION.
Promptly give notice in writing to Lenders of any litigation pending or threatened against Borrower with a claim reasonably expected
to be in excess of $500,000.00.

 

Section
4.9.  NOTICE
TO LENDERS. Promptly (but in no event more than five (5) days after the occurrence of each such event or matter) give written
notice to Lenders in reasonable detail of: (a) the occurrence of any Default or Event of Default; (c) the occurrence
and nature of any Reportable Event or Prohibited Transaction relating to Borrower, each as defined in ERISA, or any funding deficiency
with respect to any Plan; or (d) any termination or cancellation of any insurance policy which Borrower is required to maintain,
or any uninsured or partially uninsured loss through liability or property damage, or through fire, theft or any other cause affecting
Borrower’s property in an amount in excess of $100,000.

 

Section
4.10. PROTECTION
AND REGISTRATION OF INTELLECTUAL PROPERTY RIGHTS.

 

(a)
(i) Except as set forth in Section 2.12, protect, defend and maintain the validity and enforceability of its Intellectual
Property; (ii) promptly advise Lenders in writing of material infringements or any other event that could reasonably be
expected to materially and adversely affect the value of its Intellectual Property; and (iii) except as provided in Section
2.12, not allow any Intellectual Property material to Borrower’s business to be abandoned, forfeited or dedicated to
the public without Lenders’ written consent.

 

    - 14 -

     

    

 

(b)
If Borrower (i) obtains any Patent, registered Trademark, registered Copyright, registered mask work, or any pending
application for any of the foregoing, whether as owner, licensee or otherwise, or (ii) applies for any Patent or the
registration of any Trademark, then Borrower shall, on or prior to the due date for the delivery of the Compliance
Certificate for the month following same, provide written notice thereof to Lenders and shall execute such intellectual
property security agreements and other documents and take such other actions as Lenders may reasonably request to perfect and
maintain a first priority perfected security interest in favor of Lenders in such property (subject to Permitted Liens which
are permitted pursuant to the terms of this Agreement or applicable law to have superior priority to Lenders’ Liens).
If Borrower decides to register any Copyrights or mask works in the United States Copyright Office, Borrower shall: (x) on or
prior to the due date for the Delivery of the Compliance Certificate for the month following same, provide Lenders with at
least fifteen (15) days prior written notice of Borrower’s intent to register such Copyrights or mask works together
with a copy of the application it intends to file with the United States Copyright Office (including exhibits thereto); (y)
execute an intellectual property security agreement and such other documents and take such other actions as Lenders may
reasonably request to perfect and maintain a first priority security in favor of Lenders (subject to Permitted Liens which
are permitted pursuant to the terms of this Agreement or applicable law to have superior priority to Lenders’ Liens) in
the Copyrights or mask works intended to be registered with the United States Copyright Office; and (z) record such
intellectual property security agreement with the United States Copyright Office contemporaneously with filing the Copyright
with the United States Copyright Office. Borrower shall on or prior to the due date for the delivery of the
Compliance Certificate for the month following such filing, promptly provide to Lenders copies of all applications that it
files for Patents or for the registration of Trademarks, Copyrights or mask works, together with evidence of the recording of
the intellectual property security agreement required for Lenders to perfect and maintain a first priority perfected security
interest in such property (subject to Permitted Liens which are permitted pursuant to the terms of this Agreement or
applicable law to have superior priority to Lenders’ Liens).

 

Section
4.11.  FORMATION
OR ACQUISITION OF SUBSIDIARIES. Notwithstanding and without limiting the negative covenants contained in Sections 5.4 and 5.7
hereof, at the time that Borrower or any Guarantor forms any direct or indirect Subsidiary or acquires any direct or indirect
Subsidiary after the Original Closing Date, Borrower and such Guarantor shall (a) notify Lenders in writing of the formation or
acquisition of such Subsidiary; (b) promptly upon Lenders’ request, cause such new Subsidiary that is a Domestic Subsidiary
to provide to Lenders a joinder to this Agreement to cause such Domestic Subsidiary to become a co-borrower hereunder, together
with such appropriate financing statements and/or control agreements, all in form and substance satisfactory to Lenders in its
reasonable discretion (including being sufficient to grant Lenders a first priority Lien (subject to Permitted Liens) in and to
the assets of such newly formed or acquired Domestic Subsidiary), (c) provide to Lenders appropriate certificates and powers and
financing statements, pledging all of the direct or beneficial ownership interest in any such new Domestic Subsidiary or Foreign
Subsidiary, as applicable, in form and substance satisfactory to Lenders in its reasonable discretion (provided that in no event
shall more than 65% of the presently existing and hereafter arising issued and outstanding shares of capital stock owned by Borrower
of any Foreign Subsidiary which shares entitle the holder thereof to vote for directors or any other matter be pledged if the
pledge of a greater amount would cause Borrower adverse tax consequences under Internal Revenue Code Section 956 or any successor
statute during the subject fiscal year), and (d) provide to Lenders all other documentation in form and substance satisfactory
to Lenders in their reasonable discretion, which in its opinion is appropriate with respect to the execution and delivery of the
applicable documentation referred to above. Any document, agreement, or instrument executed or issued pursuant to this Section
4.11 shall be a Loan Document.

 

Section
4.12.  FURTHER
ASSURANCES. Execute any further instruments and take further action as Lenders reasonably requests to perfect or continue Lenders’
Lien in the Collateral or to effect the purposes of this Agreement. Deliver to Lenders, within five (5) days after the same are
sent or received, copies of all correspondence, reports, documents and other filings with any governmental authority regarding
compliance with or maintenance of governmental approvals or requirements of law that could reasonably be expected to have a material
effect on any of the governmental approvals or otherwise on the operations of Borrower or any of its Subsidiaries.

 

    - 15 -

     

    

 

Article
V

NEGATIVE COVENANTS

 

Borrower
further covenants that so long as the Loan (or the commitments in respect thereof) remain outstanding, and until all indebtedness
and other obligations (other than unasserted, contingent indemnification obligations) arising under this Agreement and the other
Loan Documents are paid in full, Borrower will not without Lenders’ prior written consent:

 

Section
5.1.  USE
OF FUNDS. Use any of the proceeds of any credit extended hereunder except for the purposes stated in Article I hereof, or
directly or indirectly use any such proceeds for the purpose of (a) providing financing to, or otherwise funding, any targets
of Sanctions; or (b) providing financing for, or otherwise funding, any transaction which would be prohibited by Sanctions
or would otherwise cause Lenders or any affiliate of a Lender to be in breach of any Sanctions.

 

Section
5.2.  CAPITAL
EXPENDITURES. Make any additional investment in fixed assets in any fiscal year in excess of an aggregate of $20,000,000.00.

 

Section
5.3.  OTHER
INDEBTEDNESS. Create, incur, assume or permit to exist any indebtedness or liabilities (each to the extent resulting from borrowings,
loans or advances of money), whether secured or unsecured, matured or unmatured, liquidated or unliquidated, joint or several,
except (a) the liabilities of Borrower to Lenders, (b) any other liabilities of Borrower existing as of, and specifically
disclosed on Schedule 5.3 hereto (and together with refinancings or replacements thereof that do not increase the principal amount
thereof), (c) Capital Lease Obligations and purchase money indebtedness in an aggregate amount not to exceed $10,000,000.00
at any time outstanding, (d) (i) unsecured obligations under commercial credit cards in the ordinary course of business in a principal
amount not exceeding $5,000,000 outstanding at any time and (ii) other unsecured indebtedness in an amount not exceeding $250,000
outstanding at any time, (e) any indebtedness and obligations (each, an “Asset Based Credit Facility”) to an asset
based lender (each, an “Asset Based Lender”) in an amount not to exceed $10,000,000 at any time outstanding; provided,
that Lenders agree to negotiate in good faith and enter into customary pari passu intercreditor arrangements with respect to any
such Asset Based Credit Facility entered into pursuant to this Section 5.3(e) (provided, however, that in no event
shall any such Asset Based Credit Facility be secured by (x) any lien on the assets of Parent Guarantor, the Borrower or any Subsidiary
constituting intellectual property or (y) in the case of any lien on Collateral that does not constitute intellectual property
(the “Shared Collateral”), by a lien on such Shared Collateral that secures such Asset Based Credit Facility on a
greater than pari passu basis with the liens securing the Loans); provided, further that up to $5,000,000 of the indebtedness
permitted to be incurred under this Section 5.3(e) may be in the form of other secured or unsecured indebtedness (the principal
amount of any such indebtedness incurred pursuant to this proviso shall, for the avoidance of doubt, reduce dollar-for-dollar
the aggregate amount of indebtedness permitted to be incurred under this Section 5.3(e)); and (f) additional indebtedness
(each, an “Additional Debt Facility”) so long as after giving effect to the incurrence thereof Borrower is in compliance
with the Debt Incurrence Conditions. As used herein, (i) “Capital Lease Obligations” of any person or entity
means the obligations of such person or entity to pay rent or other amounts under any lease of (or other arrangement conveying
the right to use) real or personal property, or a combination thereof, which obligations are required to be classified and accounted
for as capital leases on a balance sheet of such person or entity under generally accepted accounting principles, and the amount
of such obligations shall be the capitalized amount thereof determined in accordance with generally accepted accounting principles,
consistently applied (“GAAP”); provided, that in the event that Borrower notifies Lenders that Borrower requests an
amendment to any provision hereof to eliminate the effect of any change occurring after the date hereof in GAAP or in the application
thereof on the operation of such provision, regardless of whether any such notice is given before or after such change in GAAP
or in the application thereof, then Borrower and Majority Lenders shall negotiate in good faith to enter into an amendment of
the relevant affected provisions (without the payment of any amendment or similar fee to any Lenders) to preserve the original
intent thereof in light of such change in GAAP or the application thereof, (ii) “Debt Incurrence Conditions”
means that (x) no Default or Event of Default is continuing or would result from the incurrence of such indebtedness and (y) after
giving effect to the incurrence of such indebtedness, Borrower would be in compliance (determined on a pro forma basis after giving
effect to such incurrence) with a Total Debt Ratio not to exceed 2.00:1.00 (iii) “Total Debt Ratio” means the
ratio of (A) (x) all indebtedness incurred by Borrower (for the avoidance of doubt, including (without limitation) Capital Lease
Obligations), plus (x) solely for the purpose of determining compliance with Section 5.7(c) hereof, all cash dividends and distributions
to be made pursuant to Section 5.7(c) of this agreement, together with all such cash dividends and distributions made prior to
the date of the proposed use of such amount in reliance on Section 5.7(c), to (B) net profit of Borrower before tax plus, to the
extent deducted in determining net profit before tax, interest expense (net of capitalized interest expense), depreciation expense,
amortization expense, non-cash compensation expense and, to the extent approved by Lenders (such approval not to be unreasonably
withheld, conditioned or delayed), transaction expenses incurred in connection with the GPAC Merger (as defined herein), each
as determined for the most recently ended period of four consecutive fiscal quarters of the Borrower (this clause (B), “Adjusted
Cash Flow”), and (iv) “GPAC Merger” means the merger of PRPL Acquisition, LLC with and into borrower, pursuant
to which Global Partner Acquisition Corp. acquired a minority interest in Borrower and the shareholders in Borrower existing on
the Original Closing Date maintained a majority interest in Borrower through rolled equity.

 

    - 16 -

     

    

 

Section
5.4.  MERGER,
CONSOLIDATION, TRANSFER OF ASSETS, DIVISIONS. Merge into or consolidate with any other entity; make any substantial change in
the nature of Borrower’s business as conducted as of the date hereof; other than as permitted by Section 5.6 hereof, acquire
all or substantially all of the assets of any other entity; nor sell, lease, transfer or otherwise dispose of all or a substantial
or material portion of Borrower’s assets except in the ordinary course of its business and, so long as no Default or Event
of Default is continuing or would result therefrom, other sales and dispositions in an amount not exceeding $250,000 in any fiscal
year of Borrower. Notwithstanding anything herein to the contrary, for all purposes under this Agreement and the other Loan Documents,
in connection with any division or plan of division under Delaware law (or any comparable event under a different jurisdiction’s
laws): (a) if any asset, right, obligation or liability of any person becomes the asset, right, obligation or liability of a different
person, then it shall be deemed to have been transferred from the original person to the subsequent person, and (b) if any new
person comes into existence, such new person shall be deemed to have been organized on the first date of its existence by the
holders of its Equity Interests at such time.

 

Section
5.5.  GUARANTIES.
Guarantee or become liable in any way as surety, endorser (other than as endorser of negotiable instruments for deposit or collection
in the ordinary course of business), accommodation endorser or otherwise for, nor pledge or hypothecate any assets of Borrower
as security for, any liabilities or obligations of any other person or entity, except, if applicable, any of the foregoing in
favor of an Asset Based Lender pursuant an Asset Based Credit Facility or any holder of any Additional Debt Facility otherwise
permitted hereunder.

 

Section
5.6.  LOANS,
ADVANCES, INVESTMENTS. Make any loans or advances to or investments in any person or entity, except (a) any of the foregoing
existing as of, and specifically disclosed on Schedule 5.6 hereto (including investments existing on the date hereof in EquaPressure
LLC, which is an inactive subsidiary of Borrower), (b) travel and other advances to management personnel and employees in
the ordinary course of business; (c) other readily marketable Investments in debt securities which are reasonably acceptable
to Lenders, (d) loans, advances and investment in Subsidiary Guarantors as to which the Borrower has complied with Section 4.11;
(e) Permitted Acquisitions and (f) so long as no Default or Event of Default is continuing or would result therefrom, investments
not otherwise permitted hereunder which are made after the date hereof so long as the aggregate amount of all such Investments
does not exceed $250,000 at any one time outstanding. As used herein, “Permitted Acquisition” means any transaction
or series of related transactions by Borrower for (i) the direct or indirect acquisition of all or substantially all of the property
or assets of any U.S. person, or of any assets constituting a line of business, business unit or division of any person located
in the U.S., or, with respect to intellectual property assets related to the business, located in the U.S. or any other jurisdiction,
(ii) the acquisition (including by merger or consolidation) of the equity interests (other than director qualifying shares) of
any person that becomes a subsidiary of Borrower after giving effect to such transaction, or (iii) a merger or consolidation or
any other combination with any person (so long as a Loan Party, to the extent such Loan Party is a party to such merger or consolidation,
is the surviving entity); provided that each of the following conditions shall be met: (A) no Default or Event of Default shall
exist either at the time of the consummation of such acquisition or execution of applicable acquisition documentation, or in each
case would result therefrom, (B) such acquisition is consensual, (C) such acquisition shall not result in a decrease to the Adjusted
Cash Flow of Borrower prior to giving effect thereto, (D) Borrower shall have delivered to Lenders at least five (5) business
days prior to the consummation thereof (1) a due diligence package comprising such material and information that Borrower has
obtained during the course of its own diligence process, and (2) notice of such acquisition setting forth in reasonable detail
the terms and conditions of such acquisition, (e) Borrower shall be in pro forma compliance with the Debt Incurrence Conditions
after giving effect thereto and (F) the target shall be in a similar line of business as Borrower; provided, further, that any
acquired subsidiary shall execute a guaranty in substantially the form of the Parent Guaranty attached hereto as Exhibit A-1
(a “Subsidiary Guarantor”; any Subsidiary Guarantors together with Purple Innovation, Inc., a Delaware corporation
(the “Parent Guarantor”) and Borrower are each referred to herein as “Loan Party” and collectively “Loan
Parties”).

 

    - 17 -

     

    

 

Section
5.7.  DIVIDENDS,
DISTRIBUTIONS. Declare or pay any dividend or distribution either in cash, stock or any other property on Borrower’s stock
now or hereafter outstanding, nor redeem, retire, repurchase or otherwise acquire any shares of any class of Borrower’s
stock now or hereafter outstanding; provided however, that Borrower may (a) pay any Tax Distributions (as defined in the
Limited Liability Company Agreement of Borrower), (b) pay other cash dividends or distributions to its shareholders, members
or partners, as applicable, in any year to cover such shareholders’, members’ or partners’ federal and state
income tax liability for the immediately preceding year, to the extent not paid pursuant to Section 5.7(a) hereof, arising
as a direct result of Borrower’s reported income for said year, but not to exceed the minimum amount so required, and Borrower
shall provide to Lenders, upon request, any documentation required by Lenders to substantiate the appropriateness of amounts paid
or to be paid, (c) make distributions to Parent Guarantor for the purpose of repurchasing the stock of former employees or consultants
pursuant to stock repurchase agreements, provided that the aggregate amount of all such repurchases does not exceed Two Hundred
Fifty Thousand Dollars ($250,000) per fiscal year, (d) pay the costs and expenses incurred by Parent Guarantor in its capacity
as the corporate parent of the Borrower in an amount not to exceed Two Hundred Fifty Thousand Dollars ($250,000) per fiscal year
and (e) pay other cash dividends and distributions, so long as (x) no Default or Event of Default is continuing or would result
from the payment of such dividends or distributions and (y) after giving effect to the payment of such dividends or distributions,
Borrower would be in compliance (determined as of the last day of the most recently ended fiscal quarter on a pro forma basis
after giving effect to such payment) with a Total Debt Ratio not to exceed 2.00:1.00.

 

Section
5.8.  PLEDGE
OF ASSETS. Mortgage, pledge, grant or permit to exist a security interest in, or lien upon, all or any portion of Borrower’s
assets now owned or hereafter acquired, except the following (collectively, “Permitted Liens”): (a) any of the
foregoing, in or upon assets (other than assets constituting intellectual property), in favor of the holder of any Asset Based
Credit Facility permitted under Section 5.3(e), (b) security interests in assets not constituting intellectual property securing
indebtedness permitted under Section 5.3(c) herein (provided that (i) such security shall be created substantially simultaneously
with the acquisition of the related property, (ii) such security interests do not at any time encumber any property other
than the property financed and the proceeds thereof, (iii) the amount of indebtedness secured thereby is not increased, except
in connection with a refinancing or replacement thereof that does not exceed the amount specified in Section 5.3(c) and (iv) the
principal amount of indebtedness secured by any such security interest shall at no time exceed one hundred percent (100%) of
the original price for the purchase of such property(including customary fees, costs and expenses) at the time of purchase), (c) deposits
or pledges to secure payment of workers’ compensation, unemployment insurance, old age pensions or other social security
obligations, in the ordinary course of business of Borrower, (d) liens for taxes, fees, assessments and governmental charges
not delinquent or to the extent that payment therefor shall not at the time be required to be made in accordance with, the provisions
of Section 4.7, (e) liens of carriers, warehousemen, mechanics and materialmen, and other like liens arising in the
ordinary course of business, for sums not due or to the extent that payment therefor shall not at the time be required to be made
in accordance with the provisions of Section 4.7, (f) liens upon assets not constituting intellectual property incurred,
or deposits or pledges made or given in connection with, or to secure payment of, indemnity, performance or other similar bonds,
(g) liens arising solely by virtue of any statutory or common law provision relating to banker’s liens, rights of set-off
or similar rights and remedies as to deposit accounts or other funds maintained with a creditor depository institution; provided
that (i) such deposit account is not a dedicated cash collateral account and is not subject to restriction against access
by Borrower in excess of those set forth by regulations promulgated by the Federal Reserve Board, and (ii) such deposit account
is not intended by Borrower to provide collateral to the depository institution, (h) encumbrances in the nature of zoning
restrictions, easements and rights or restrictions of record on the use of real property and landlord’s liens under leases
on the premises rented, which do not materially detract from the value of such property or impair the use thereof in the business
of Borrower, (i) leases or subleases of real property granted in the ordinary course of Borrower’s business (or, if
referring to another person or entity, in the ordinary course of such person or entity’s business), and leases, subleases,
non-exclusive licenses or sublicenses of personal property (other than intellectual property) granted in the ordinary course of
Borrower’s business (or, if referring to another person or entity, in the ordinary course of such person or entity’s
business), (j) non-exclusive licenses of intellectual property rights granted to third parties in the ordinary course of
business not interfering, individually or in the aggregate, in any material respect with the conduct of the business of Borrower,
(k) liens with respect to security deposits given by Borrower to secure real estate leases not exceeding $1,000,000.00 in
the aggregate outstanding at any time, (l) deposits with Rocky Mountain Power in an amount up to $150,000 in connection with
the change of the name of Borrower’s account with Rocky Mountain Power from EdiZONE to Borrower and (m) exclusive licenses
of intellectual property by or to EdiZONE, LLC existing on the date of this Agreement and described on Schedule 5.8(m) hereto.

 

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Section
5.9.  RESTRICTIONS
ON ENCUMBRANCE OF INTELLECTUAL PROPERTY. Without in any way limiting the generality of Section 5.8 hereof, mortgage, pledge,
grant or permit to exist a security interest in, or lien upon (other than, for the avoidance of doubt, the liens in favor of the
Collateral Agent on behalf of the Lenders under this Agreement and the other Loan Documents), all or any portion of Borrower’s
intellectual property, including, without limitation, patents, trademarks, copyrights, service marks and trade secrets, whether
now owned or hereafter acquired, except (a) non-exclusive licenses of intellectual property rights granted to third parties
in the ordinary course of business not interfering, individually or in the aggregate, in any material respect with the conduct
of the business of Borrower and (b) exclusive licenses permitted by Section 5.8(m) hereof.

 

Section
5.10.  TRANSACTIONS
WITH AFFILIATES. Directly or indirectly: (i) pay any funds to or for the account of any Affiliate, (ii) make any Investment in
any Affiliate (whether by acquisition of equity interests or Indebtedness, by loan, advance, transfer of property, guarantee or
other agreement to pay, purchase or service, directly or indirectly, any debt or otherwise), (iii) dispose of any property, tangible
or intangible, to or from any Affiliate or (iv) participate in, or effect, any transaction with any Affiliate (transactions of
the nature described in clauses (i) through (iv), “Affiliate Transactions”), except for (a) Affiliate Transactions
entered into on an arm’s-length (or better) basis and provided that all of the material terms thereof could have been obtained
from a third party that was not an Affiliate, (b) transactions described in the proviso clause of Section 6.1(h), (c) transactions
described in Section 5.8(m), (d) the commercial real estate lease existing on the date hereof (without any modification thereto)
between the Borrower and TNT Holdings LLC, (e) transactions with Affiliates that are borrowers or secured guarantors hereunder;
(f) transactions permitted pursuant to Section 5.7; (g) reasonable and customary director and officer compensation (including
bonuses and stock option programs), benefits and indemnification arrangements, in the ordinary course of business and approved
by the Board of Directors of Borrower (or a committee thereof) and (h) the InnoHold Tender Offer. As used herein, “Affiliate”
means, with respect to a specified person at any time, another person that directly or indirectly through one or more intermediaries,
Controls or is Controlled by, or is under common Control with, the person specified, and “Control” means the
possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a person, whether
through the ability to exercise voting power, by contract or otherwise.

 

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Section
5.11.  MINIMUM
LTM EBITDA. Permit EBITDA for the twelve consecutive month period ending as of the last day of any fiscal quarter listed in the
table below to be less than:

 

	Fiscal
    Quarter Ending:	EBITDA
	December
    31, 2019	$0.0
	March
    31, 2020	$1,500,000
	June
    30, 2020	$3,000,000
	September
    30, 2020	$6,500,000
	December
    31, 2020	$10,000,000
	March
    31, 2021	$11,250,000
	June
    30, 2021	$12,500,000
	September
    30, 2021	$13,750,000
	December
    31, 2021	$15,000,000
	March
    31, 2022	$16,250,000
	June
    30, 2022	$17,500,000
	September
    30, 2022	$18,750,000
	December
    31, 2022 and thereafter	$20,000,000

 

Article
VI

EVENTS OF DEFAULT

 

Section
6.1.  The
occurrence of any of the following shall constitute an “Event of Default” under this Agreement and any condition,
act or event which with the giving of notice or the passage of time or both would constitute an Event of Default shall constitute
a “Default” under this Agreement:

 

(a)
Borrower shall fail to pay when due any principal, interest, fees or other amounts payable under any of the Loan Documents, and,
except as to principal, such failure shall continue unremedied for three (3) business days.

 

(b)
Any financial statement or certificate furnished to Lenders in connection with, or any representation or warranty made by Borrower
or any other party under this Agreement or any other Loan Document shall prove to be incorrect, false or misleading in any material
respect when furnished or made.

 

(c)
Any default in the performance of or compliance with any obligation, agreement or other provision contained herein or in any other
Loan Document (other than those specifically described as an “Event of Default” in this section 6.1), and with
respect to any such default that by its nature can be cured, such default shall continue for a period of twenty (20) days
from its occurrence.

 

(d)
Any default in the payment or performance of any obligation, or any defined event of default, under the terms of any contract,
instrument or document (other than any of the Loan Documents) pursuant to which Borrower has incurred any debt or other liability
to any person or entity, including Lenders, and such default shall continue beyond any grace period applicable thereto, that in
any case, give rise to any payment in an amount exceeding $100,000.

 

    - 20 -

     

    

 

(e)
Borrower shall become insolvent, or shall suffer or consent to or apply for the appointment of a receiver, trustee, custodian
or liquidator of itself or any of its property, or shall generally fail to pay its debts as they become due, or shall make a general
assignment for the benefit of creditors; Borrower shall file a voluntary petition in bankruptcy, or seeking reorganization, in
order to effect a plan or other arrangement with creditors or any other relief under the Bankruptcy Reform Act, Title 11
of the United States Code, as amended or recodified from time to time (“Bankruptcy Code”), or under any state or federal
law granting relief to debtors, whether now or hereafter in effect; or Borrower shall file an answer admitting the jurisdiction
of the court and the material allegations of any involuntary petition; or Borrower shall be adjudicated a bankrupt, or an order
for relief shall be entered against Borrower by any court of competent jurisdiction under the Bankruptcy Code or any other applicable
state or federal law relating to bankruptcy, reorganization or other relief for debtors.

 

(f)  
The filing of a notice of judgment lien in excess of $100,000 against Borrower and same shall not be vacated or stayed within 30 days
after the attachment thereof; or the recording of any abstract or transcript of judgment in excess of $100,000 against Borrower
in any county or recording district in which Borrower has an interest in real property and such judgment and same shall not be
vacated or stayed within 30 days after the attachment thereof; or the service of a notice of levy and/or of a writ of
attachment or execution, or other like process, against the assets of Borrower having a value exceeding $100,000 and same shall
not be vacated or stayed within 30 days after the attachment thereof; or the entry of a judgment against Borrower in
excess of $100,000 and same shall remain unsatisfied or undismissed for 30 days; or any involuntary petition or proceeding
pursuant to the Bankruptcy Code or any other applicable state or federal law relating to bankruptcy, reorganization or other relief
for debtors is filed or commenced against Borrower and same shall not be stayed or dismissed within 60 days.

 

(g)
The dissolution or liquidation of Borrower; or Borrower, or any of its directors, stockholders or members shall take action seeking
to effect the dissolution or liquidation of Borrower (it being understood that the GPAC Merger does not effect a dissolution or
liquidation of Borrower).

 

(h)
The occurrence of a Change of Control. “Change of Control” shall mean the withdrawal, resignation or expulsion of
any one or more of the general partners in Borrower or any change in control of Borrower or any entity or combination of entities
that directly or indirectly control Borrower, with “control” defined as ownership of an aggregate of twenty-five percent
(25%) or more of the common stock, members’ equity or other ownership interest (other than a limited partnership interest);
provided, however, that in no event shall a “Change of Control” of Borrower occur in connection with either (i) the
exchange by InnoHold, LLC (or any successor thereto) of Class B Common Stock of Parent Guarantor and Class B Units of Borrower
for Class A Common Stock of Parent Guarantor, (ii) a transfer by InnoHold, LLC of its interests in Borrower to an estate planning
entity controlled by a member of InnoHold, LLC or (iii) a permitted transfer by InnoHold, LLC of its interests in Borrower to
its members, including but not limited to those members who are current and former employees of Parent Guarantor and/or the Borrower
in return for the cancellation of profits interests of InnoHold, LLC.

 

    - 21 -

     

    

 

Section
6.2.  REMEDIES.

 

(a)
Upon the occurrence and during the continuation of any Event of Default: (i) all principal, unpaid interest outstanding
and other indebtedness of Borrower under each of the Loan Documents, any term thereof to the contrary notwithstanding, shall
at the Majority Lenders’ option and without notice become immediately due and payable without presentment, demand,
protest or any notices of any kind, including without limitation, notice of nonperformance, notice of protest, notice of
dishonor, notice of intention to accelerate or notice of acceleration, all of which are hereby expressly waived by Borrower;
(ii) the obligation, if any, of Lenders to extend any further credit under any of the Loan Documents shall immediately
cease and terminate; (iii) Lenders may verify the amount of, demand payment of and performance under, and collect any
Accounts and General Intangibles, settle or adjust disputes and claims directly with Account Debtors for amounts on terms and
in any order that Lenders consider advisable, and notify any person or entity owing Borrower money of Lenders’ security
interest in such funds; Borrower shall collect all payments in trust for Lenders and, if requested by Lenders, immediately
deliver the payments to any Lender in the form received from the Account Debtor, with proper endorsements for deposit make
any payments and do any acts it considers necessary or reasonable to protect the Collateral and/or its security interest in
the Collateral; Borrower shall assemble the Collateral if Lenders request and make it available as the Lenders designate;
Lenders may enter premises where the Collateral is located, take and maintain possession of any part of the Collateral, and
pay, purchase, contest, or compromise any Lien which appears to be prior or superior to its security interest and pay all
expenses incurred; Borrower grants Lenders a license to enter and occupy any of its premises, without charge, to exercise any
of Lenders’ rights or remedies, (iv) Lenders may ship, reclaim, recover, store, finish, maintain, repair, prepare for
sale, advertise for sale, and sell the Collateral; Lenders are hereby granted a non-exclusive, royalty-free license or other
right to, upon and during the continuation of an Event of Default, use, without charge, Borrower’s labels, Patents,
Copyrights, mask works, rights of use of any name, trade secrets, trade names, Trademarks, and advertising matter, or any
similar property as it pertains to the Collateral, in completing production of, advertising for sale, and selling any
Collateral and, in connection with any Lender’s exercise of its rights under this Section 6.2, Borrower’s rights
under all licenses and all franchise agreements inure to such Lender’s benefit and (v)  Lenders shall have all
rights, powers and remedies available under each of the Loan Documents, or accorded by law or equity, including without
limitation all remedies provided under the Code (including disposal of the Collateral pursuant to the terms thereof) and the
right to exercise any or all of the rights of a beneficiary pursuant to applicable law; provided, any such exercise shall be
by Majority Lenders on behalf of all other applicable Lenders. All rights, powers and remedies of Lenders may be exercised at
any time by the Majority Lenders and from time to time during the continuance of an Event of Default, are cumulative and not
exclusive, and shall be in addition to any other rights, powers or remedies provided by law or equity. Notwithstanding
anything to the contrary, unless an Event of Default is continuing, neither the Collateral Agent (acting at the direction of
the Lenders) nor the Lenders shall give any (i) entitlement orders under deposit account or securities account control
agreements that constitute Loan Documents or (ii) directions to credit card or other payment processors to pay any credit
card payments or other payment intangibles contrary to those contained in any direction or notification letter delivered by
the Borrower to such processor in connection with the consummation of the transactions contemplated hereby.

 

(b) All
proceeds of Collateral received by Collateral Agent after an Event of Default has occurred and is continuing and all or any portion
of the Loans shall have been accelerated hereunder pursuant to Section 6.2, shall upon election by the Collateral Agent be applied
first, to pay any fees, indemnities, or expense reimbursements then due to the Collateral Agent, and thereafter, shall
at the direction of the Majority Lenders be applied second, ratably, to pay any fees or expense reimbursements then due
to the Lenders from the Borrower; third, ratably, to pay interest due and payable in respect of the Loans; and fourth,
ratably, to pay that portion of the Obligations constituting unpaid principal of the Loans.

 

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Article
VII

COLLATERAL AGENT

 

Section
7.1.  Appointment of Collateral Agent;
Financing Statements.

 

(a)
Upon the terms and subject to the conditions set forth in this Article VII, Lenders appoint Collateral Agent, and Collateral Agent
accepts such appointment, to (i) serve as Lenders’ representative and agent for purposes of filing financing statements
against any Loan Party with respect to the Collateral, including by listing Collateral Agent as secured party of record thereon
(as such term is used in the Uniform Commercial Code (the “UCC”)), and Collateral Agent agrees that, in such
capacity, Collateral Agent shall be the representative of Lenders for purposes of satisfying the requirements of Section 9-502(a)(2)
of the UCC, whether or not Collateral Agent is indicated in any such financing statement as acting in its capacity as a representative
and agent of Lenders (as contemplated under Section 9-503(d) of the UCC), and (ii) take such other action or actions as Collateral
Agent may be directed in writing from time to time by Majority Lenders to create, perfect, preserve or maintain Lenders’
security interest in the Collateral or enforce any and all rights and remedies, in whole or in part, available to Lenders under
the Loan Documents with respect to the Collateral. In furtherance of the foregoing, Collateral Agent hereby agrees to promptly
take any other action (x) required or directed by Majority Lenders from time to time in order to maintain the perfection
of, and preserve or protect, Lenders’ security interests in the Collateral, (y) necessary in any bankruptcy or insolvency
proceeding with respect to any Loan Party to evidence Lenders’ appointment of Collateral Agent hereunder and the perfection,
preservation and maintenance of the Collateral in favor of Lenders or (z) permitted or required to be taken by a secured party
of record under the UCC and directed by Majority Lenders from time to time in order to carry out more effectively the purposes
of this Agreement. Collateral Agent undertakes to perform only such duties as are expressly set forth herein, and no duties shall
be implied. Collateral Agent agrees that it shall not take any action other than those actions expressly directed by Majority
Lenders hereunder. Except as expressly set forth herein, Majority Lenders shall have and retain the sole power and authority to
exercise any and all powers and rights with respect to the Collateral.

 

(b)
Collateral Agent further agrees that (i) Lenders shall, and are hereby authorized to, file all initial financing statements
against any Loan Party with respect to the Collateral, which financing statements shall list Collateral Agent as secured party
of record thereon, (ii) it will not amend, nor will it consent the amendment of, any financing statements filed against any Loan
Party with respect to the Collateral without the prior written consent of Majority Lenders; and (iii) it shall immediately notify
Majority Lenders in writing of any change to its information listed on any financing statement filed against any Loan Party with
respect to the Collateral including, without limitation, the name or address of Collateral Agent, and shall take any action directed
by Majority Lenders to make any necessary amendments to any such financing statement.

 

(c)
Collateral Agent shall have no duty, liability or obligation to the Borrower under this Agreement. The Majority Lenders shall
direct the Collateral Agent to take any action that the Borrower is permitted to direct the Lenders to take pursuant to the terms
of this Agreement or the other Loan Documents.

 

(d)
Collateral Agent shall have no liability under, and no duty to inquire as to the provisions of, any agreement other than this
Agreement. Collateral Agent may rely upon, and shall not be liable for acting or refraining from acting upon, any written notice,
instruction or request furnished to it hereunder and reasonably believed by it to be genuine and to have been signed or presented
by the proper party or parties except to the extent directly or indirectly caused by the gross negligence or willful misconduct
of Collateral Agent or Collateral Agent’s taking of any action in violation of this Agreement. Collateral Agent shall be
under no duty to inquire into or investigate the validity, accuracy or content of any such document. Collateral Agent shall not
be liable for any action taken or omitted by it in good faith except to the extent directly or indirectly caused by the gross
negligence or willful misconduct of Collateral Agent as adjudicated by a court of competent jurisdiction. Collateral Agent shall
have no liability for assets lost or damaged while being delivered to Collateral Agent except to the extent directly or indirectly
caused by the gross negligence or willful misconduct of Collateral Agent as adjudicated by a court of competent jurisdiction.
Collateral Agent may execute any of its powers and perform any of its duties hereunder directly or through agents or attorneys
and may consult with counsel, accountants and other skilled persons to be selected and retained by it. Anything in this Agreement
to the contrary notwithstanding, in no event shall Collateral Agent be liable for special, indirect or consequential loss or damage
of any kind whatsoever (including but not limited to lost profits), even if Collateral Agent has been advised of the likelihood
of such loss or damage and regardless of the form of action.

 

    - 23 -

     

    

 

Section
7.2.  NOTICE
BY COLLATERAL AGENT OF CERTAIN EVENTS; CONTINUATION STATEMENTS. Collateral Agent shall promptly notify Majority Lenders in writing
whenever Collateral Agent receives notice, including any notices received under or in connection with the UCC, that (a) any security
interest (other than the security interests of Lenders under the Loan Documents) has been placed, or attempted to be placed, on
any Collateral, including any inquiries in respect of any financing statements listing Collateral Agent as secured party of record
thereunder, or (b) the attachment or perfection of Lenders’ security interest in the Collateral shall have been
challenged. Collateral Agent shall also promptly notify Lenders in writing that any financing statement filed against any Loan
Party with respect to the Collateral which lists Collateral Agent as secured party of record thereon (each, an “Expiring
Financing Statement”) shall be expiring, and such notice shall be provided by Collateral Agent no earlier than six months
and no later than three months prior to each such expiration (each, an “Expiration Notice”). If Collateral
Agent shall not have received further instruction from Majority Lenders within 10 business days following the date on which Collateral
Agent sent an Expiration Notice with respect to an Expiring Financing Statement, Collateral Agent shall promptly file, in the
appropriate filing office, a continuation statement with respect to such Expiring Financing Statement and shall provide evidence
of the same to Majority Lenders.

 

Section
7.3.  REPRESENTATIONS
AND WARRANTIES. Each party hereby represents and warrants as of the date hereof that:

 

(a)
It is duly incorporated, validly existing and in good standing under the laws of its state of incorporation;

 

(b)
It has the full power and authority to execute, deliver and perform this Agreement and has taken all necessary action to authorize
the execution, delivery and performance by it of this Agreement;

 

(c) The
execution, delivery and performance by it of this Agreement does not violate any provision of its corporate governance documents;
and

 

(d)
This Agreement has been duly authorized, executed and delivered by it and constitutes its legal, valid and binding agreement,
enforceable in accordance with its terms, except as enforceability may be limited by bankruptcy, insolvency, reorganization
or other similar laws affecting the enforcement of creditors’ rights generally and by general principles of
equity.

 

Section
7.4.  TERM
OF APPOINTMENT; TERMINATION OF APPOINTMENT. The collateral agency appointment shall remain in full force and effect until its
termination in accordance with this Section 7.4. Lenders may, in their sole discretion, terminate the appointment at any time
they deems appropriate. Collateral Agent may terminate the appointment, and resign from its appointment hereunder (and as the
collateral agent under all other applicable Loan Documents), by giving Majority Lenders at least sixty (60) days’ advance
written notice of such resignation. Upon the termination of the appointment, Collateral Agent shall (a) take any and all actions
directed by Majority Lenders to amend all financing statements filed against any Loan Party with respect to the Collateral which
list Collateral Agent as secured party of record thereon, and (b) take any other action permitted or required to be taken by a
secured party of record (as such term is used in the UCC) as directed by Majority Lenders from time to time in connection with
the termination of the appointment.

 

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Section
7.5.  COLLATERAL
AGENT FEES. Borrower agrees to pay to Collateral Agent, upon execution of this Agreement and from time to time thereafter, reasonable
compensation for the services to be rendered hereunder, which, unless otherwise agreed in writing, include (a) a one-time $2,500
acceptance fee payable upon the date hereof, (b) a $10,000 annual administration fee payable upon the date hereof as collateral
agent and upon each subsequent annual anniversary date and (c) a one-time $250 amendment fee payable upon execution of each amendment
or supplement to this Agreement. In addition, all reasonable out-of-pocket expenses, fees and disbursements (including attorneys’
reasonable fees and out-of-pocket expenses, court costs and other expenses) in connection with (a) the negotiation and administration
of this Agreement and all other applicable Loan Documents and (b) the enforcement or protection of Collateral Agent’s rights
in connection with this Agreement and all other applicable Loan Documents (including any expenses incurred as a result any workout,
restructuring or negotiations), shall be billed at cost to Borrower and payable promptly on demand. In the case of an Event of
Default, Collateral Agent may charge Borrower reasonable extraordinary administration fees (calculated in accordance with Collateral
Agent’s normal fee schedules) for time rendered in connection with its duties. All reasonable out-of-pocket expenses are
payable at cost including but not limited to outside counsel fees. The parties hereto acknowledge that the foregoing payment obligations
shall survive the termination of the collateral agency appointment and of this Agreement, and if not paid by or on behalf of Borrower
(without limiting the obligation of the Borrower to do so) shall be payable by Lenders on a ratable basis in accordance with each
Lender’s respective share of the Loans hereunder.

 

Section
7.6.  INDEMNITY.
Lenders shall severally, on the basis of each Lender’s respective share of the Loans hereunder, and not jointly, indemnify,
defend and hold harmless Collateral Agent and its directors, officers, agents and employees (collectively, the “Indemnified
Parties”) from all loss, liability or expense arising out of or in connection with Collateral Agent’s execution and
performance of this Agreement and all other applicable Loan Documents, or any Indemnified Party’s following of any instructions
or other directions from Majority Lenders with respect to the appointment of Collateral Agent under this Agreement, except, in
each case, to the extent that such loss, liability or expense is due to the gross negligence or willful misconduct as adjudicated
by a court of competent jurisdiction. The parties hereto acknowledge that the foregoing indemnities shall survive the termination
of the collateral agency appointment and of this Agreement and shall not limit the obligations of the Borrower to indemnify the
Collateral Agent under this Agreement and all other applicable Loan Documents.

 

Section
7.7.  CONCERNING
THE COLLATERAL AGENT.

 

(a)
Lenders acknowledge and agree that (i) the duties, responsibilities and obligations of the Collateral Agent shall be limited to
those expressly set forth in this Agreement and no duties, responsibilities or obligations shall be inferred or implied, (ii)
the Collateral Agent shall not be responsible for any of the agreements referred to or described herein, or for determining or
compelling compliance therewith, (iii) this Article VII shall constitute the entire agreement of the parties with respect to the
subject matter and supersedes all prior oral or written agreements in regard thereto, (iv) the Collateral Agent shall not be required
to expend or risk any of its own funds or otherwise incur any financial or other liability in the performance of any of its duties
hereunder, and (v) the Collateral Agent shall not be obligated to take any legal or other action hereunder which might in its
judgment involve or cause it to incur any expense or additional liability unless it shall have been furnished with acceptable
indemnification. Except as expressly set forth herein, Lenders shall have and retain the sole power and authority to exercise
any and all powers and rights with respect to the Collateral. The Collateral Agent may earn compensation in the form of short-term
interest (“float”) on items like uncashed distribution checks (from the date issued until the date cashed), funds
that the Collateral Agent is directed not to invest, deposits awaiting investment direction or received too late to be invested
overnight in previously directed investments.

 

    - 25 -

     

    

 

(b) The
Collateral Agent shall be under no duty to afford the assets in the Collateral any greater degree of care than it gives its own
similar property. The Collateral Agent shall not be liable for any damage, loss or injury resulting from any action taken or omitted
in the absence of gross negligence or willful misconduct, as adjudicated by a court of competent jurisdiction or the Collateral
Agent’s taking of any action in violation of this Agreement.

 

(c) Notwithstanding
any other provision of this Article VII, the Collateral Agent shall not be liable (i) for any indirect, incidental, consequential,
punitive or special losses or damages, regardless of the form of action and whether or not any such losses or damages were foreseeable
or contemplated, (ii) for the acts or omissions of any nominees, correspondents, designees, agents, subagents or sub-custodians,
or (iii) for the investment or reinvestment of any assets in the Account, or any liquidation of such investment or reinvestment,
executed in accordance with the terms of the Agreement, including, without limitation, any liability for any delays (not resulting
from its gross negligence or willful misconduct as adjudicated by a court of competent jurisdiction or the Collateral Agent’s
taking of any action in violation of this Agreement) in the investment or reinvestment of the Collateral, any loss of interest
incident to any such delays, or any loss or penalty as a result of the liquidation of any investment before its stated maturity
date.

 

(d) All
instructions and notices required under this appointment shall be delivered to the Collateral Agent in writing.

 

(e) Notwithstanding
anything else to the contrary herein or in any other agreement, any reference to any discretionary action by, consent, designation,
specification, requirement or approval of, notice, request or other communication from, or other direction given or action to
be undertaken or to be (or not to be) suffered or omitted by the Collateral Agent or to any election, decision, opinion, acceptance,
use of judgment, expression of satisfaction or other exercise of discretion, rights or remedies to be made (or not to be made)
by the Collateral Agent, it is understood that in all cases the Collateral Agent shall be fully justified in failing or refusing
to take any such action if it shall not have received such written instruction, advice or concurrence of Majority Lenders as it
deems appropriate. This provision is intended solely for the benefit of the Collateral Agent and its successors and permitted
assigns and is not intended to and will not entitle the other parties hereto to any defense, claim or counterclaim, or confer
any rights or benefits on any party hereto.

 

(f) The
Collateral Agent acknowledges that it has, independently and without reliance upon any other secured party and based on such documents
and information as it has deemed appropriate, made its own credit analysis and decision to enter into to this Agreement. The Collateral
Agent also acknowledges that it will, independently and without reliance upon any other secured party and based on such documents
and information as it shall from time to time deem appropriate, make its own credit analysis and decision as to whether it will
continue to be party to this Agreement.

 

Section
7.8.  CONFIDENTIALITY.
The Collateral Agent and the Lenders agree that the existence and contents of this Agreement, all other information and documents
provided by Lenders to Collateral Agent in connection herewith, and the existence of the relationship between Lenders and Collateral
Agent, and any services provided by Collateral Agent in connection therewith, are and shall remain confidential and shall not
be disclosed to any third party, except for such information (i) as may become generally available to the public, (ii) as
may be required or appropriate in response to any summons, subpoena, or otherwise in connection with any litigation, arbitration,
administrative or similar proceeding, or to comply with any applicable law, order, regulation, ruling, request from governmental
regulators, and provided that, if possible, notice of such disclosure is provided to the other party prior thereto, (iii) as may
be obtained from a non-confidential source that disclosed such information in a manner that did not violate its obligations to
the other party in making such disclosure, or (iv) as may be furnished to that party’s affiliates, or its affiliates’
auditors, attorneys, advisors, lenders and credit rating agencies which are required to keep the information that is disclosed
in confidence. Without limiting the foregoing, upon Collateral Agent’s receipt of an inquiry from a third party regarding
any financing statements of record against any Loan Party with respect to the Collateral listing Collateral Agent as secured party
of record thereon, Collateral Agent shall promptly provide notice of the same to Majority Lenders, and shall only respond to such
inquiry in accordance with instructions provided by Majority Lenders.

 

    - 26 -

     

    

 

Article
VIII

MISCELLANEOUS

 

Section
8.1.  NO
WAIVER. No delay, failure or discontinuance of any Secured Party (as defined in Section 8.14 hereof) in exercising any right,
power or remedy under any of the Loan Documents shall affect or operate as a waiver of such right, power or remedy; nor shall
any single or partial exercise of any such right, power or remedy preclude, waive or otherwise affect any other or further exercise
thereof or the exercise of any other right, power or remedy. Any waiver, permit, consent or approval of any kind by such Secured
Party of any breach of or default under any of the Loan Documents must be in writing and shall be effective only to the extent
set forth in such writing.

 

Section
8.2.  NOTICES.
All notices, requests and demands which any party is required or may desire to give to any other party under any provision of
this Agreement must be in writing delivered to each party at the following address:

 

	 	BORROWER:	PURPLE
    INNOVATION, LLC
	 	 	Purple
    Innovation, LLC
	 	 	123
    E 200 N
	 	 	Alpine,
    Utah 84004
	 	 	Attn:
    Chief Legal Officer
	 	 	Email:
    casey@purple.com
	 	 	 
	 	 
    LENDERS: 	COLISEUM
    CAPITAL PARTNERS, L.P.
	 	 	105
    Rowayton Avenue
	 	 	
    Rowayton, CT 06853  
	 	 	Attn:
    Adam Gray
	 	 	Email:
    agray@coliseumpartners.com 
	 	 	 
	 	 	BLACKWELL
    PARTNERS LLC – SERIES A
	 	 	c/o
    Coliseum Capital Management, LLC
	 	 	105
    Rowayton Avenue
	 	 	Rowayton,
    CT 06853
	 	 	Attn:
    Adam Gray
	 	 	Email:
    agray@coliseumpartners.com
	 	 	 
	 	 	COLISEUM
    CO-INVEST DEBT FUND, L.P.
	 	 	c/o
    Coliseum Capital Management, LLC
	 	 	105
    Rowayton Avenue
	 	 	Rowayton,
    CT 06853
	 	 	Attn:
    Adam Gray
	 	 	Email:
    agray@coliseumpartners.com
	 	 	 
	 	COLLATERAL
    AGENT:	DELAWARE
    TRUST COMPANY
	 	 	
    251 Little Falls Drive
	 	 	Wilmington,
    DE 19808
	 	 	Attn:
    Corporate Trust Administration
	 	 	Email:
    trust@delawaretrust.com

 

or
to such other address as any party may designate by written notice to all other parties. Each such notice, request and demand
shall be deemed given or made as follows: (a) if sent by hand delivery, upon delivery; (b) if sent by mail, upon the
earlier of the date of receipt or three (3) days after deposit in the U.S. mail, first class and postage prepaid; and
(c) if sent by telecopy or e-mail, upon receipt.

 

    - 27 -

     

    

 

Section
8.3.  COSTS,
EXPENSES AND ATTORNEYS’ FEES. Borrower shall pay to Lenders immediately upon demand (a) the full amount of all reasonable
out-of-pocket payments, advances, charges, costs and expenses, including, to the extent permitted by applicable law, reasonable
attorneys’ fees, expended or incurred by Lenders in connection with the negotiation and preparation of (i) this Agreement
and the other Loan Documents, (ii) Lenders’ continued administration hereof and thereof, and (iii) the preparation of any
amendments and waivers hereto and thereto, (b) the full amount of all out-of-pocket payments, advances, charges, costs and
expenses, including, to the extent permitted by applicable law, attorneys’ fees, expended or incurred by Lenders in connection
with the enforcement of Lenders’ rights and/or the collection of any amounts which become due to Lenders (or any of them)
under any of the Loan Documents, whether or not suit is brought, and (c) the full amount of all out-of-pocket payments, advances,
charges, costs and expenses, including, to the extent permitted by applicable law, attorneys’ fees), expended or incurred
by Lenders (or any of them) in connection with the prosecution or defense of any action in any way related to any of the Loan
Documents, including without limitation, any action for declaratory relief, whether incurred at the trial or appellate level,
in an arbitration proceeding or otherwise, and including any of the foregoing incurred in connection with any bankruptcy proceeding
(including without limitation, any adversary proceeding, contested matter or motion brought by any Lender or any other person)
relating to Borrower or any other person or entity and related to any of the Loan Documents. Notwithstanding anything in this
Agreement to the contrary, reasonable attorneys’ fees shall not exceed the amount permitted by law.

 

Section
8.4.  SUCCESSORS,
ASSIGNMENT. This Agreement shall be binding upon and inure to the benefit of the heirs, executors, administrators, legal representatives,
successors and assigns of the parties; provided however, that Borrower may not assign or transfer its interests or rights hereunder
without Lenders’ prior written consent. Each Lender reserves the right to sell, assign, transfer, negotiate or grant participations
in all or any part of, or any interest in, such Lender’s rights and benefits under each of the Loan Documents with the prior
written consent of the Borrower (which consent shall not be unreasonably withheld, conditioned or delayed and shall not be required
if (a) an Event of Default is continuing or (b) such assignment or participation is to an affiliate of a Lender). In connection
therewith, the applicable Lender may disclose all documents and information which such Lender now has or may hereafter acquire
relating to any credit subject hereto, Borrower or its business, any guarantor hereunder or the business of such guarantor, provided
that prior to disclosing such documents and information, the Lender shall first obtain the agreement of such prospective assignee,
participant or other transferee to comply with the provisions of Section 8.12. Upon any such assignment, the applicable Lender
shall deliver an updated Schedule 1.1 to Borrower and Collateral Agent reflecting such assignment.

 

Section
8.5.  ENTIRE
AGREEMENT; AMENDMENT. To the full extent permitted by law, this Agreement and the other Loan Documents constitute the entire agreement
between Borrower and Lenders with respect to each credit subject hereto and supersede all prior negotiations, communications,
discussions and correspondence concerning the subject matter hereof. This Agreement may be amended or modified only in writing
signed by the Borrower and the Lenders, except that Borrower and Lenders holding not less than a majority in interest of the Loan
(the “Majority Lenders”) may agree to amendments or waivers that do not (a) extend the date of any payment or prepayment
required hereunder or (b) decrease the principal amount of the Loan, the interest rate hereunder or the amount of any prepayment
or repayment premium. Further, Article VII of this Agreement, and any other provision for the benefit of the Collateral Agent,
may be amended or modified only in writing signed by the Collateral Agent and, to the extent affecting the Borrower, the Borrower.

 

    - 28 -

     

    

 

Section
8.6.  NO
THIRD PARTY BENEFICIARIES. This Agreement is made and entered into for the sole protection and benefit of the parties hereto and
their respective permitted successors and assigns, and no other person or entity shall be a third party beneficiary of, or have
any direct or indirect cause of action or claim in connection with, this Agreement or any other of the Loan Documents to which
it is not a party.

 

Section
8.7.  TIME.
Time is of the essence of each and every provision of this Agreement and each other of the Loan Documents.

 

Section
8.8.  SEVERABILITY
OF PROVISIONS. If any provision of this Agreement shall be prohibited by or invalid under applicable law, such provision shall
be ineffective only to the extent of such prohibition or invalidity without invalidating the remainder of such provision or any
remaining provisions of this Agreement.

 

Section
8.9.  COUNTERPARTS.
This Agreement may be executed in any number of counterparts, each of which when executed and delivered shall be deemed to be
an original, and all of which when taken together shall constitute one and the same Agreement.

 

Section
8.10.  GOVERNING
LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF NEW YORK WITHOUT
GIVING EFFECT TO PRINCIPLES OF CONFLICTS OF LAW. BORROWER AGREES TO THE EXCLUSIVE JURISDICTION OF COURTS LOCATED IN THE STATE
OF NEW YORK, UNITED STATES OF AMERICA, OVER ANY DISPUTES ARISING UNDER OR RELATING TO THIS AGREEMENT.

 

Section
8.11.  BUSINESS
PURPOSE. Borrower represents and warrants that each credit subject hereto is made for (a) a business, commercial, investment,
agricultural or other similar purpose, (b) the purpose of acquiring or carrying on a business, professional or commercial
activity, or (c) the purpose of acquiring any real or personal property as an investment and not primarily for a personal,
family or household use.

 

Section
8.12.  CONFIDENTIALITY
OF INFORMATION. Each Lender shall use reasonable efforts to assure that information about Borrower or Parent Guarantor and their
respective operations, affairs and financial condition, not generally disclosed to the public or to trade and other creditors,
that is furnished to such Lender pursuant to the provisions hereof is used only for the purposes of this Agreement and the other
Loan Documents and any other relationship between such Lender and Borrower or Parent Guarantor and shall not be divulged to any
person or entity other than such Lender, its affiliates and their respective officers, directors, employees and agents, except:
(a) to their attorneys and accountants; (b) in connection with the enforcement of the rights of such Lender hereunder
and under the Loan Documents or otherwise in connection with applicable litigation; (c) in connection with assignments and
participations and the solicitation of prospective assignees and participants referred to in Section 8.4 hereof; (d) if
such information is generally available to the public other than as a result of disclosure by such Lender; (e) to any direct
or indirect contractual counterparty in any hedging arrangement or such contractual counterparty’s professional advisor;
and (f) as may otherwise be required or requested by any regulatory authority having jurisdiction over such Lender or by
any applicable law, rule, regulation or judicial process, the opinion of such Lender’s counsel concerning the making of
such disclosure to be binding on the parties hereto. No Lender shall incur any liability to Borrower by reason of any disclosure
permitted by this Section.

 

    - 29 -

     

    

 

Section
8.13.  TERMINATION
PRIOR TO MATURITY; SURVIVAL. All covenants, representations and warranties made in this Agreement shall continue in full force
until this Agreement has terminated pursuant to its terms and all Obligations have been satisfied. Notwithstanding anything to
the contrary, so long as Borrower has satisfied the Obligations (including, for the avoidance of doubt, all Obligations arising
pursuant to Article I hereof and otherwise, other than inchoate indemnity obligations, and any other obligations which, by their
terms, are to survive the termination of this Agreement), this Agreement may be terminated prior to the Maturity Date by Borrower,
effective three (3) Business Days after written notice of termination is given to Lenders. Those obligations that are expressly
specified in this Agreement as surviving this Agreement’s termination shall continue to survive notwithstanding this Agreement’s
termination.

 

Section
8.14.  Indemnification.
Borrower agrees to indemnify, defend and hold the each Lender and the Collateral Agent (each a “Secured Party” and
collectively, the “Secured Parties”) and each Secured Party’s directors, officers, employees, agents, attorneys,
or any other person or entity affiliated with or representing Secured Parties (each, an “Indemnified Person”) harmless
against: (i) all obligations, demands, claims, and liabilities (collectively, “Claims”) claimed or asserted by any
other party in connection with the transactions contemplated by the Loan Documents; and (ii) all losses or expenses (including
Secured Party’s expenses) in any way suffered, incurred, or paid by such Indemnified Person as a result of, following from,
consequential to, or arising from transactions between Secured Parties and Borrower (including reasonable attorneys’ fees
and expenses), except for Claims and/or losses directly caused by such Indemnified Person’s gross negligence or willful
misconduct. This Section 8.14 shall survive until all statutes of limitation with respect to the Claims, losses, and expenses
for which indemnity is given shall have run.

 

Section
8.15.  NO
NOVATION. Notwithstanding anything to the contrary contained herein, this Agreement shall not extinguish the obligations for the
payment of money outstanding under the Original Credit Agreement or discharge or release the Lien or priority of any Security
Document or any other security therefor. Nothing herein contained shall be construed as a substitution or novation of the obligations
outstanding under the Original Credit Agreement or instruments securing the same, which shall remain in full force and effect,
except to any extent modified hereby or by instruments executed concurrently herewith and except to the extent repaid as provided
herein. Nothing implied in this Agreement or in any other document contemplated hereby shall be construed as a release or other
discharge of any of the Loan Parties under any Loan Document from any of its obligations and liabilities as a Borrower, Guarantor
or pledgor under any of the Loan Documents.

 

Article
IX

DEFINITIONs

 

Section
9.1.  DEFINITIONS.
As used in this Agreement, the following capitalized terms have the following meanings:

 

“Account”
is, as to any person or entity, any “account” of such person or entity as “account” is defined in the
Code with such additions to such term as may hereafter be made, and includes, without limitation, all accounts receivable and
other sums owing to such person or entity.

 

    - 30 -

     

    

 

“Account
Debtor” is any “account debtor” as defined in the Code with such additions to such term as may hereafter be
made.

 

“Borrower’s
Books” are all Borrower’s books and records including ledgers, federal and state tax returns, records regarding Borrower’s
assets or liabilities, the Collateral, business operations or financial condition, and all computer programs or storage or any
equipment containing such information.

 

“Business
Day” is any day other than a Saturday, Sunday or other day on which commercial banks in New York City are authorized or
required by law to close.

 

“Capital
Stock” is, with respect to any person or entity, the common stock, the preferred stock, any other capital stock or other
equivalents (however designated) of capital stock of a corporation, and any and all similar ownership interests or membership
interests in a person or entity (other than a corporation) of such person or entity authorized from time to time, and any other
shares, options, warrants, rights, interests, participations or equivalents (however designated) of or in such person or entity,
whether voting or nonvoting, including, without limitation, common stock, options, warrants, preferred stock, phantom stock, stock
appreciation rights, preferred stock, convertible notes or debentures, stock purchase rights, and all securities convertible,
exercisable, or exchangeable, in whole or in part, into any one or more of the foregoing.

 

“Code”
is the Uniform Commercial Code, as the same may, from time to time, be enacted and in effect in the State of New York; provided,
that (a) any term that is defined in the Code and used but not defined herein shall have the meaning under the Code and (b) to
the extent that the Code is used to define any term herein or in any Loan Document and such term is defined differently in different
Articles or Divisions of the Code, the definition of such term contained in Article or Division 9 shall govern; provided further,
that in the event that, by reason of mandatory provisions of law, any or all of the attachment, perfection, or priority of, or
remedies with respect to, Lenders’ Lien on any Collateral is governed by the Uniform Commercial Code in effect in a jurisdiction
other than the State of New York, the term “Code” shall mean the Uniform Commercial Code as enacted and in effect
in such other jurisdiction solely for purposes of the provisions thereof relating to such attachment, perfection, priority, or
remedies and for purposes of definitions relating to such provisions.

 

“Collateral”
is any and all properties, rights and assets of Borrower described on Annex A.

 

“Copyrights”
are any and all copyright rights, copyright applications, copyright registrations and like protections in each work of authorship
and derivative work thereof, whether published or unpublished and whether or not the same also constitutes a trade secret.

 

“Domestic
Subsidiary” means a Subsidiary organized under the laws of the United States or any state or territory thereof or the District
of Columbia.

 

“EBITDA”
means (a) Net Income, plus (b) to the extent deducted in the calculation of Net Income, without duplication, (i) Interest Expense,
plus (ii) depreciation expense and amortization expense, plus (iii) income tax expense, plus (iv) non-cash stock compensation
expense, plus (v) such other items reducing Net Income acceptable to Majority Lenders in their reasonable discretion, plus or
minus (vi) non-cash gains, losses and charges, plus (vii) one-time fees, costs and expenses incurred in connection with the consummation
of the transactions contemplated by the Loan Documents.

 

    - 31 -

     

    

 

“Equipment”
is all “equipment” as defined in the Code with such additions to such term as may hereafter be made, and includes
without limitation all machinery, fixtures, goods, vehicles (including motor vehicles and trailers), and any interest in any of
the foregoing.

 

“Equity
Interests” means all shares, interests, participation or other equivalents, however designated, of or in a corporation or
limited liability company, whether or not voting, including but not limited to common stock, member interests, warrants, preferred
stock, convertible debentures, and all agreements, instruments and documents convertible, in whole or in part, into any one or
more or all of the foregoing.

 

“Exchange
Agreement” means that certain Exchange Agreement dated February 2, 2018 by and among Borrower, Parent Guarantor, InnoHold,
LLC and the other parties thereto.

 

“Excluded
Deposit Account” means any deposit account exclusively used for payroll, payroll taxes, and other employee wage and benefit
payments to or for the benefit of Borrower’s employees and identified to Lenders by Borrower as such.

 

“Foreign
Subsidiary” means any Subsidiary which is not a Domestic Subsidiary.

 

“GAAP”
is generally accepted accounting principles set forth in the opinions and pronouncements of the Accounting Principles Board of
the American Institute of Certified Public Accountants and statements and pronouncements of the Financial Accounting Standards
Board or in such other statements by such other person as may be approved by a significant segment of the accounting profession,
which are applicable to the circumstances as of the date of determination.

 

“General
Intangibles” is all “general intangibles” as defined in the Code in effect on the date hereof with such additions
to such term as may hereafter be made, and includes without limitation, all Intellectual Property, claims, income and other tax
refunds, security and other deposits, payment intangibles, contract rights, options to purchase or sell real or personal property,
rights in all litigation presently or hereafter pending (whether in contract, tort or otherwise), insurance policies (including
without limitation key man, property damage, and business interruption insurance), payments of insurance and rights to payment
of any kind.

 

“Indebtedness”
is all of the Borrower’s obligations for borrowed money, all obligations evidenced by notes, bonds, debentures, loan agreements,
amounts drawn under lines of credit, outstanding L/Cs, bank guaranties, performance bonds, bankers’ acceptances, obligations
under hedging agreements, debt secured by a lien on the Borrower’s property, debt-like equity that would constitute indebtedness
or a liability under GAAP and any guarantees of any of the foregoing.

 

“InnoHold
Tender Offer” means the tender offer to be conducted by InnoHold, LLC pursuant to which InnoHold, LLC will distribute shares
of Class B Common Stock of Parent Guarantor and Class B Units of the Company to members of InnoHold, LLC who are also current
and former employees of Parent Guarantor and the Borrower in return for the cancellation of profits interests of InnoHold, LLC
held by such current and former employees of Parent Guarantor and/or the Borrower.

 

“Intellectual
Property” means, with respect to any person or entity, all of such person’s or entity’s right, title, and interest
in and to the following: (a) its Copyrights, Trademarks and Patents; (b) any and all trade secrets and trade secret rights, including,
without limitation, any rights to unpatented inventions, know-how and operating manuals; (c) any and all source code; (d) any
and all design rights which may be available to such person or entity; (e) any and all claims for damages by way of past, present
and future infringement of any of the foregoing, with the right, but not the obligation, to sue for and collect such damages for
said use or infringement of the Intellectual Property rights identified above; and (f) all amendments, renewals and extensions
of any of the Copyrights, Trademarks or Patents.

 

    - 32 -

     

    

 

“Interest
Expense” means for any fiscal period, interest expense (whether cash or non-cash) of Borrower determined in accordance with
GAAP for the relevant period ending on such date, including, in any event, interest expense with respect to any Indebtedness of
Borrower, including, without limitation or duplication, all commissions, discounts, or related amortization and other fees and
charges with respect to letters of credit and bankers’ acceptance financing and the net costs associated with interest rate
swap, cap, and similar arrangements, and the interest portion of any deferred payment obligation (including leases of all types).

 

“Inventory”
is all “inventory” as defined in the Code in effect on the date hereof with such additions to such term as may hereafter
be made, and includes without limitation all merchandise, raw materials, parts, supplies, packing and shipping materials, work
in process and finished products, including without limitation such inventory as is temporarily out of Borrower’s custody
or possession or in transit and including any returned goods and any documents of title representing any of the above.

 

“Investment”
is, with respect to any person or entity, (a) any acquisition of Capital Stock, bonds, notes, debentures, partnership, joint venture
or other ownership interests or other securities of another person or entity, (b) any deposit with, or advance, loan or other
extension of credit to, such other person or entity (other than deposits made in connection with the purchase of equipment inventory
and supplies in the ordinary course of business), (c) any other capital contribution to or investment in such other person or
entity, including, without limitation, any guaranty obligation incurred for the benefit of such other person or entity and (d)
any acquisition of any division or business unit of, or substantially all of the assets of, such other person or entity.

 

“IP
Agreement” is that certain Intellectual Property Security Agreement between Borrower, Parent Guarantor and the Lenders dated
as of the Incremental Funding Date, as may be amended, restated, supplemented or otherwise modified from time to time.

 

“Lien”
is any mortgage, pledge, hypothecation, assignment, deposit arrangement, encumbrance, lien (statutory or other), charge or other
security interest or any preference, priority or other security agreement or preferential arrangement of any kind or nature whatsoever
(including, without limitation, any conditional sale or other title retention agreement and any capital lease having substantially
the same economic effect as any of the foregoing), and the filing of any financing statement under the Code or comparable law
of any jurisdiction in respect of any of the foregoing.

 

“Net
Income” means, as calculated on a consolidated basis for Borrower for any period as at any date of determination, the net
profit (or loss), after provision for taxes, of Borrower for such period taken as a single accounting period.

 

“Obligations”
are Borrower’s obligations to pay when due any debts, principal, interest, fees, expenses, Prepayment Premium, the Loan,
and other amounts Borrower owes Lenders now or later, under this Agreement or the other Loan Documents, including, without limitation,
all obligations and interest accruing after insolvency proceedings begin and debts, liabilities, or obligations of Borrower assigned
to Lenders, and to perform Borrower’s duties under the Loan Documents. Notwithstanding anything to the contrary, the Obligations
do not include any Equity Interests held by any Lender in Borrower or Parent Guarantor.

 

“Patents”
means all patents, patent applications and like protections including without limitation improvements, divisions, continuations,
renewals, reissues, extensions and continuations-in-part of the same.

 

    - 33 -

     

    

 

“Restricted
License” is any material license or other material agreement with respect to which Borrower is the licensee (a) that prohibits
or otherwise restricts Borrower from granting a security interest in Borrower’s interest in such license or agreement or
any other property, or (b) for which a default under or termination of could interfere with any Lender’s right to sell any
Collateral. For the avoidance of doubt, “Restricted License” shall not include any license of over-the-counter software
that is commercially available to the public.

 

“Subsidiary”
is, as to any person or entity, a corporation, partnership or other entity of which shares of stock or other ownership interests
having ordinary voting power (other than stock or such other ownership interests having such power only by reason of the happening
of a contingency) to elect a majority of the board of directors or other managers of such corporation, partnership or other entity
are at the time owned, or the management of which is otherwise controlled, directly or indirectly through one or more intermediaries,
or both, by such person or entity. Unless otherwise qualified, all references to a “Subsidiary” or to “Subsidiaries”
in this Agreement shall refer to a Subsidiary or Subsidiaries of the Parent Guarantor.

 

“Tax
Receivable Agreement” means that certain Tax Receivable Agreement dated February 2, 2018 by and among Borrower, Parent Guarantor,
InnoHold, LLC and the other parties thereto.

 

“Trademarks”
means any trademark and servicemark rights, whether registered or not, applications to register and registrations of the same
and like protections, and the entire goodwill of the business of Borrower connected with and symbolized by such trademarks.

 

 

[Continues
With Signatures On Following Page] 

    - 34 -

     

    

 

IN
WITNESS WHEREOF, the parties hereto, intending to be legally bound hereby, have caused this Agreement to be executed as of the
day and year first written above.

 

	PURPLE INNOVATION, LLC	 
	 	 	 
	By:	/s/ Joseph
    B. Megibow	 
	 	Name: Joseph
    B. Megibow	 
	 	Title:
     Chief Executive Officer	 

 

	 	COLISEUM
    CAPITAL PARTNERS, L.P.
	 	By:
    Coliseum Capital, LLC, its General Partner
	 	 	 
	 	By:	 /s/
    Chris Shackelton
	 	 	Name: Chris Shackelton
	 	 	Title:   Manager
	 	 	 
	 	BLACKWELL
    PARTNERS LLC – Series A
	 	By:
    Coliseum Capital Management, LLC, its
	 	Attorney-in-Fact
	 	 	 
	 	By:	/s/
    Chris Shackelton 
	 	 	Name: Chris Shackelton
	 	 	Title:
      Managing Partner
	 	 	 
	 	COLISEUM
    CO-INVEST DEBT FUND, L.P.
	 	By:
    Coliseum Capital, LLC, its General Partner
	 	 	 
	 	By:	/s/ Chris Shackelton
	 	 	Name: Chris Shackelton
	 	 	Title:   Manager
	 	 	 
	 	DELAWARE
    TRUST COMPANY
	 	 	 
	 	By:	/s/
    Alan R. Halpern
	 	 	Name: Alan R. Halpern
	 	 	Title:   Vice President

 

     

     

    

 

Annex
A – COLLATERAL DESCRIPTION

 

The
Collateral consists of all of Borrower’s right, title and interest in and to the following personal property:

 

All
goods, Accounts (including health-care receivables), Equipment, Inventory, contract rights or rights to payment of money, leases,
license agreements, franchise agreements, General Intangibles, Intellectual Property, commercial tort claims, documents, instruments
(including any promissory notes), chattel paper (whether tangible or electronic), cash, deposit accounts, certificates of deposit,
fixtures, letters of credit rights (whether or not the letter of credit is evidenced by a writing), securities, and all other
investment property, supporting obligations, and financial assets, whether now owned or hereafter acquired, wherever located;
and

 

all
Borrower’s Books relating to the foregoing, and any and all claims, rights and interests in any of the above and all substitutions
for, additions, attachments, accessories, accessions and improvements to and replacements, products, proceeds and insurance proceeds
of any or all of the foregoing.

 

Notwithstanding
anything to the contrary herein, the Collateral does not include any of the following, whether now owned or hereafter acquired:
(a) more than sixty-five percent (65%) of the presently existing and hereafter arising issued and outstanding shares of capital
stock owned by Borrower of any Foreign Subsidiary which shares entitle the holder thereof to vote for directors or any other matter;
(b) U.S. intent-to-use trademark application or “intent-to-use” service mark application before the filing of a ”Statement
of Use” or an “Amendment to Allege Use” with respect thereto with the United States Patent and Trademark Office,
to the extent that and during the period in which the grant of a security interest therein would impair the validity or enforceability
of, or render void or voidable or result in the cancellation of any of the Borrower’s right, title, or interest therein
of any such trademark or service mark application under applicable federal law; (c) rights held under a permit, license or contract
that are not assignable by their terms without the consent of the licensor, issuer or contract counterparty thereof (but only
to the extent such restriction on assignment is enforceable under applicable law, and upon the termination of such restriction,
such rights shall immediately become Collateral without any action by Borrower or any Lender); (d) any interest of Borrower in
any Equipment subject to an Equipment lease or purchase money loan secured by such Equipment if Borrower is prohibited by the
terms of such lease or loan from granting a security interest in such Equipment or under which such an assignment or Lien in such
Equipment would cause a default to occur under such lease or loan; provided, however, that upon termination of such
prohibition, such interest shall immediately become Collateral without any action by Borrower or Lender; or (e) Excluded Deposit
Accounts.Exhibit 10.2

 

NEITHER
THIS SECURITY NOR THE SECURITIES FOR WHICH THIS SECURITY IS EXERCISABLE HAVE BEEN REGISTERED WITH THE SECURITIES AND EXCHANGE
COMMISSION (THE “COMMISSION”) OR THE SECURITIES COMMISSION OF ANY STATE IN RELIANCE UPON AN EXEMPTION
FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), AND, ACCORDINGLY,
MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES ACT OR PURSUANT TO AN AVAILABLE
EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND IN ACCORDANCE WITH
APPLICABLE STATE SECURITIES LAWS. THIS SECURITY AND THE SECURITIES ISSUABLE UPON EXERCISE OF THIS SECURITY MAY BE PLEDGED IN CONNECTION
WITH A BONA FIDE MARGIN ACCOUNT OR OTHER LOAN SECURED BY SUCH SECURITIES; PROVIDED THAT IF ANY SECURITIES ARE PLEDGED AND THE
PLEDGEE TAKES POSSESSION OF SUCH SECURITIES, SUCH PLEDGEE MUST AGREE TO BE SUBJECT TO THE SAME RESTRICTIONS THE PLEDGOR WAS SUBJECT
TO WITH RESPECT TO SUCH SECURITIES.

 

CLASS
A COMMON STOCK PURCHASE WARRANT

 

PURPLE
INNOVATION, INC.

 

	Warrant Shares: [●]	Initial Exercise Date: [●]

 

THIS
CLASS A COMMON STOCK PURCHASE WARRANT (this “Warrant”) certifies that, for value received, Coliseum
Capital Partners, L.P.1 or its assigns (the “Holder”), is entitled, upon the terms and
subject to the limitations on exercise and the conditions hereinafter set forth, at any time on or after the date hereof (the
“Initial Exercise Date”) and on or prior to 5:00 p.m. (New York City time) on [Insert 5 year anniversary]
(the “Expiration Date”), to subscribe for and purchase from Purple Innovation, Inc., a Delaware corporation
(the “Company”), up to [●] shares (as subject to adjustment hereunder, the “Warrant
Shares”) of Class A common stock of the Company, par value $.0001 (“Common Stock”). The
purchase price of each share of Common Stock under this Warrant shall be equal to the Warrant Price, as defined in Section
2.1.

  

1. Warrant.

 

1.1 Warrant
Register. The Company shall register this Warrant, upon records to be maintained by the Company for that purpose (the
“Warrant Register”), in the name of the record Holder hereof from time to time. The Company may deem
and treat the registered Holder of this Warrant as the absolute owner hereof for the purpose of any exercise hereof or any distribution
to the Holder, and for all other purposes, absent actual notice to the contrary.

 

1.2
Registered Holder. Prior to due presentment for registration of transfer of any Warrant, the Company may deem and treat
the person in whose name such Warrant is registered in the Warrant Register as the absolute owner of such Warrant and of each
Warrant represented thereby, for the purpose of any exercise thereof, and for all other purposes, and the Company shall not be
affected by any notice to the contrary.

  

2. Terms
and Exercise of Warrant.

 

2.1 Warrant
Price. This Warrant shall entitle the Holder hereof to purchase from the Company the number of shares of Common Stock stated
herein, at the price of $5.74 per share, subject to the adjustments provided in Section 3 hereof and in
the last sentence of this Section 2.1. The term “Warrant Price” as used in this Agreement
shall mean the price per share at which shares of Common Stock may be purchased at the time this Warrant is exercised. The Company
in its sole discretion may lower the Warrant Price at any time prior to the Expiration Date for a period of not less than twenty
(20) Business Days, provided, however, that the Company shall provide at least twenty (20) days prior
written notice of such reduction to the Holder of this Warrant; provided further, that in no event shall the Warrant Price
be less than $1.00 other than as a result of any adjustment pursuant to Section 3.

 

 

 

 1
NTD: Form of Warrant to be duplicated for each lender receiving warrants.

 

     

     

    

 

2.2 Duration
of Warrant. This Warrant may be exercised only during the period (the “Exercise Period”) commencing
on the Initial Exercise Date and terminating at 5:00 p.m., New York City time on the Expiration Date. Except with respect
to the right to receive the Redemption Price (as defined below) in the event of a redemption (as set forth in Section 5 hereof),
if this Warrant is not exercised on or before the Expiration Date it shall become void, and all rights hereunder shall cease at
5:00 p.m. New York City time on the Expiration Date. The Company in its sole discretion may extend the duration of this Warrant
by delaying the Expiration Date.

 

2.3 Exercise
of Warrant.

 

2.3.1 Payment.
Subject to the provisions of this Warrant, this Warrant may be exercised by the Holder hereof, in whole or in part, by delivery
to the Company of a duly executed facsimile copy or PDF copy submitted by email (or email attachment) of the Notice of Exercise
in the form annexed hereto (the “Notice of Exercise”), and by paying in full the Warrant Price for each
full share of Common Stock as to which this Warrant is exercised and any and all applicable taxes due in connection with the exercise
of this Warrant, the exchange of this Warrant for the shares of Common Stock and the issuance of such Common Stock, as follows:

 

(a)
in lawful money of the United States, in good certified check or good bank draft payable to the order of the Company; or

  

(b)
by surrendering this Warrant for that number of shares of Common Stock equal to the quotient obtained by dividing (x) the
product of the number of shares of Common Stock for which this Warrant is being exercised, multiplied by the difference between
the Warrant Price and the Fair Market Value, as defined in this Section 2.3.1(b), by (y) the Fair Market Value.
Solely for purposes of this Section 2.3.1(b), the “Fair Market Value” shall mean the average
last sale price of the Common Stock for the ten (10) trading days ending on the third trading day prior to the date on which
notice of exercise of this Warrant is sent to the Company.

 

2.3.2 Issuance
of Shares of Common Stock on Exercise. As soon as practicable after the exercise of this Warrant and the clearance of the
funds in payment of the Warrant Price (if payment is pursuant to Section 2.3.1(a)), the Company shall issue to the
Holder of this Warrant a book-entry position or certificate, as applicable, for the number of full shares of Common Stock to which
he, she or it is entitled, registered in such name or names as may be directed by him, her or it, and if this Warrant shall not
have been exercised in full, a new countersigned Warrant for the number of shares as to which this Warrant shall not have been
exercised. Subject to Section 3.6 of this Agreement, the Holder of this Warrant may exercise this Warrant only for a whole
number of shares of Common Stock. In no event will the Company be required to net cash settle the Warrant exercise. If, by reason
of any exercise of warrants on a “cashless basis”, the Holder would be entitled, upon the exercise of this Warrant,
to receive a fractional interest in a share of Common Stock, the Company shall round down to the nearest whole number, the number
of shares of Common Stock to be issued to the Holder.

 

2.3.3 Valid
Issuance. All shares of Common Stock issued upon the proper exercise of this Warrant shall be validly issued, fully paid and nonassessable.

 

2.3.4 Date
of Issuance. Each person in whose name any book-entry position or certificate, as applicable, for shares of Common Stock is
issued shall for all purposes be deemed to have become the holder of record of such shares of Common Stock on the date on which
this Warrant was surrendered and payment of the Warrant Price was made, irrespective of the date of delivery of such certificate,
except that, if the date of such surrender and payment is a date when the share transfer books of the Company are closed, such
person shall be deemed to have become the holder of such shares of Common Stock at the close of business on the next succeeding
date on which the share transfer books are open.

  

    2

     

    

 

2.3.5 Maximum
Percentage. The Holder may notify the Company in writing in the event it elects to be subject to the provisions contained
in this Section 2.3.5; provided, however, that the Holder shall not be subject to this Section 2.3.5
unless he, she or it makes such election. If the election is made by the Holder, the Company shall not effect the exercise of
this Warrant, and the Holder shall not have the right to exercise this Warrant, to the extent that after giving effect to such
exercise, the Holder (together with the Holder’s affiliates (as defined in Rule 405 of the Securities Act)), to the Company’s
actual knowledge, would beneficially own in excess of 9.8% (the “Maximum Percentage”) of the shares
of Common Stock outstanding immediately after giving effect to such exercise. For purposes of the foregoing sentence, the aggregate
number of shares of Common Stock beneficially owned by the Holder and its affiliates shall include the number of shares of Common
Stock issuable upon exercise of this Warrant with respect to which the determination of such sentence is being made, but shall
exclude shares of Common Stock that would be issuable upon (x) exercise of the remaining, unexercised portion of this Warrant
beneficially owned by the Holder and its affiliates and (y) exercise or conversion of the unexercised or unconverted portion of
any other securities of the Company beneficially owned by such person and its affiliates (including, without limitation, any convertible
notes or convertible preferred stock or warrants) subject to a limitation on conversion or exercise analogous to the limitation
contained herein. Except as set forth in the preceding sentence, for purposes of this paragraph, beneficial ownership shall be
calculated in accordance with Section 13(d) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).
For purposes of this Warrant, in determining the number of outstanding shares of Common Stock, the Holder may rely on the number
of outstanding shares of Common Stock as reflected in (1) the Company’s most recent annual report on Form 10-K, quarterly
report on Form 10-Q, current report on Form 8-K or other public filing with the Commission as the case may be, (2) a more recent
public announcement by the Company or (3) any other notice by the Company or Continental Stock Transfer & Trust Company (the
“Transfer Agent”) setting forth the number of shares of Common Stock outstanding. For any reason at
any time, upon the written request of the Holder, the Company shall, within two (2) Business Days, confirm orally and in writing
to the Holder the number of shares of Common Stock then outstanding. “Business Day” means any day except
any Saturday, any Sunday, any day which is a federal legal holiday in the United States or any day on which banking institutions
in the State of New York are authorized or required by law or other governmental action to close. In any case, the number of outstanding
shares of Common Stock shall be determined after giving effect to the conversion or exercise of equity securities of the Company
by the Holder and its affiliates since the date as of which such number of outstanding shares of Common Stock was reported. By
written notice to the Company, the Holder of this Warrant may from time to time increase or decrease the Maximum Percentage applicable
to such Holder to any other percentage specified in such notice; provided, however, that any such increase shall
not be effective until the sixty-first (61st) day after such notice is delivered to the Company.

 

3. Adjustments.

 

3.1 Stock
Dividends.

 

3.1.1 Split-Ups.
If after the date hereof, and subject to the provisions of Section 3.6 below, the number of outstanding
shares of Common Stock is increased by a stock dividend payable in shares of Common Stock, or by a split-up of shares
of Common Stock or other similar event, then, on the effective date of such stock dividend, split-up or similar event,
the number of shares of Common Stock issuable on exercise of this Warrant shall be increased in proportion to such increase in
the outstanding shares of Common Stock. A rights offering to holders of the Common Stock entitling holders to purchase shares
of Common Stock at a price less than the “Fair Market Value” (as defined below) shall be deemed a stock dividend of
a number of shares of Common Stock equal to the product of (i) the number of shares of Common Stock actually sold in such
rights offering (or issuable under any other equity securities sold in such rights offering that are convertible into or exercisable
for the Common Stock) multiplied by (ii) one (1) minus the quotient of (x) the price per share of Common Stock
paid in such rights offering divided by (y) the Fair Market Value. For purposes of this Section 3.1.1, (i) if
the rights offering is for securities convertible into or exercisable for Common Stock, in determining the price payable for Common
Stock, there shall be taken into account any consideration received for such rights, as well as any additional amount payable
upon exercise or conversion and (ii) “Fair Market Value” means the volume weighted average price of the Common
Stock as reported during the ten (10) trading day period ending on the trading day prior to the first date on which the shares
of Common Stock trade on the applicable exchange or in the applicable market, regular way, without the right to receive such rights. 

 

3.1.2 Extraordinary
Dividends. If the Company, at any time while this Warrant is outstanding and unexpired, shall pay a dividend or make a distribution
in cash, securities or other assets to the holders of the Common Stock on account of such shares of Common Stock (or other shares
of the Company’s capital stock into which this Warrant is convertible), other than (a) as described in Section
3.1.1 above, or (b) Ordinary Cash Dividends (as defined below) (any such non-excluded event being
referred to herein as an “Extraordinary Dividend”), then the Warrant Price shall be decreased, effective
immediately after the effective date of such Extraordinary Dividend, by the amount of cash and/or the fair market value (as determined
by the Board of Directors of the Company, in good faith) of any securities or other assets paid on each share of Common Stock
in respect of such Extraordinary Dividend. For purposes of this Section 3.1.2, “Ordinary Cash Dividends”
means any cash dividend or cash distribution which, when combined on a per share basis, with the per share amounts of all other
cash dividends and cash distributions paid on the Common Stock during the 365-day period ending on the date of declaration
of such dividend or distribution (as adjusted to appropriately reflect any of the events referred to in other subsections of this Section 3 and
excluding cash dividends or cash distributions that resulted in an adjustment to the Warrant Price or to the number of shares
of Common Stock issuable on exercise of each Warrant) does not exceed $[Insert 5% of initial Warrant Price].

 

    3

     

    

 

3.2 Aggregation
of Shares. If after the date hereof, and subject to the provisions of Section 3.6 hereof, the number
of outstanding shares of Common Stock is decreased by a consolidation, combination, reverse stock split or reclassification of
shares of Common Stock or other similar event, then, on the effective date of such consolidation, combination, reverse stock split,
reclassification or similar event, the number of shares of Common Stock issuable on exercise of this Warrant shall be decreased
in proportion to such decrease in outstanding shares of Common Stock.

 

3.3 Adjustments
in Exercise Price. Whenever the number of shares of Common Stock purchasable upon the exercise of this Warrant is adjusted,
as provided in Section 3.1.1 or Section 3.2 above, the Warrant Price shall be adjusted (to the
nearest cent) by multiplying such Warrant Price immediately prior to such adjustment by a fraction (x) the numerator of which
shall be the number of shares of Common Stock purchasable upon the exercise of this Warrant immediately prior to such adjustment,
and (y) the denominator of which shall be the number of shares of Common Stock so purchasable immediately thereafter.

  

3.4 Replacement
of Securities upon Reorganization, etc.

 

3.4.1
Fundamental Transaction. In the case of (a) any reclassification or reorganization of the outstanding shares of Common
Stock (other than a change under Sections 3.1.1 or 3.1.2 or Section 3.2 hereof or that solely affects the
par value of such shares of Common Stock), (b) any (i) merger or consolidation of the Company with or into another corporation
(other than a consolidation or merger in which the Company is the continuing corporation and that does not result in any reclassification
or reorganization of the outstanding shares of Common Stock) or (ii) merger or consolidation of the Company with (but not into)
another corporation, in which stockholders of the Company immediately prior to such transaction own less than a majority of the
outstanding stock of the surviving entity, (c) any sale or conveyance to another corporation or entity of the assets or other
property of the Company as an entirety or substantially as an entirety, or (d) any tender, exchange or redemption offer made to
and accepted by the holders of the Common Stock under circumstances in which, upon completion of such tender or exchange offer,
the maker thereof, together with members of any group (within the meaning of Rule 13d-5(b)(1) under the Exchange Act) of which
such maker is a part, and together with any affiliate or associate of such maker (within the meaning of Rule 12b-2 under the Exchange
Act) and any members of any such group of which any such affiliate or associate is a part, own beneficially (within the meaning
of Rule 13d-3 under the Exchange Act) more than 50% of the outstanding shares of Common Stock (each of (a)-(d), a “Fundamental
Transaction”), then the Holder of this Warrant shall thereafter have the right to purchase and receive, upon the
basis and upon the terms and conditions specified in this Warrant and in lieu of the shares of Common Stock of the Company immediately
theretofore purchasable and receivable upon the exercise of the rights represented thereby, for each share of Common Stock which
may be purchased upon exercise of this Warrant at the effective time of the Fundamental Transaction, the kind and amount of shares
of stock or other securities or property (including cash) receivable in respect of each share of Common Stock upon such Fundamental
Transaction (the “Alternate Consideration”); provided, however, that (i) if the holders
of the Common Stock were entitled to exercise a right of election as to the kind or amount of securities, cash or other assets
receivable upon a Fundamental Transaction, then the kind and amount of securities, cash or other assets constituting the Alternate
Consideration for which this Warrant shall become exercisable shall be deemed to be the weighted average of the kind and amount
received per share by the holders of the Common Stock in such Fundamental Transaction that affirmatively make such election, and
(ii) in the event of a Fundamental Transaction under clause (d) above, the Holder of this Warrant shall be entitled to receive
as the Alternate Consideration, the highest amount of cash, securities or other property to which the Holder would actually have
been entitled as a stockholder if the Holder had exercised this Warrant prior to the expiration of such tender or exchange offer,
accepted such offer and all of the Common Stock held by such holder had been purchased pursuant to such tender or exchange offer,
subject to adjustments (from and after the consummation of such tender or exchange offer) as nearly equivalent as possible to
the adjustments provided for in this Section 3. The Company shall cause any successor to the Company, surviving entity
or the corporation purchasing or otherwise acquiring such assets or other appropriate corporation to assume the obligation to
deliver to the Holder such Alternate Consideration as, in accordance with the foregoing provisions, the Holder may be entitled
to receive, and the other obligations under this Warrant.

 

    4

     

    

 

3.4.2
Warrant Price Adjustment. In the event (a) any Fundamental Transaction occurs, (b) any person (other than the Holder and
its affiliates), together with members of any group (within the meaning of Rule 13d-5(b)(1) under the Exchange Act) of which such
person is a part, and together with any affiliate or associate of such person (within the meaning of Rule 12b-2 under the Exchange
Act) and any members of any such group of which any such affiliate or associate is a part, becomes the beneficial owner, directly
or indirectly, through purchase, merger or other acquisition transaction or series of transactions, securities of the Company
entitling such person or group to exercise 25% or more of the total voting power of all voting securities of the Company, (c)
Tony Pearce or Terry Pearce individually or together cease beneficially to own at least 50% of the voting securities of the Company,
or (d) the Board of Directors of the Company ceases to be comprised of a majority of independent directors (as defined under NASDAQ
rules) for a period of longer than 60 consecutive days (each of (a)-(d), a “Warrant Price Adjustment Transaction”),
then in each such case the Warrant Price shall be reduced by the Black-Scholes Warrant Value (as defined below) unless the Holder
has made an election under Section 3.4.3 below in relation to the same Warrant Price Adjustment Transaction in which case the
Warrant Price for the portion of this Warrant for which such election under Section 3.4.3 was made shall not be adjusted.

 

3.4.3
Warrant Repurchase. Upon (a) the consummation of any Fundamental Transaction or (b) any person (other than the Holder and
its affiliates), together with members of any group (within the meaning of Rule 13d-5(b)(1) under the Exchange Act) of which such
person is a part, and together with any affiliate or associate of such person (within the meaning of Rule 12b-2 under the Exchange
Act) and any members of any such group of which any such affiliate or associate is a part, becoming the beneficial owner, directly
or indirectly, through purchase, merger or other acquisition transaction or series of transactions, of securities of the Company
entitling such person or group to exercise 50% or more of the total voting power of all voting securities of the Company (each
of (a) and (b), a “Repurchase Transaction”), at the request of the Holder delivered at any time during
the period commencing on the earliest to occur of (i) the public disclosure of any Repurchase Transaction, (ii) the consummation
of any Repurchase Transaction and (iii) the Holder first becoming aware of any Repurchase Transaction, in each case through the
date that is 45 days after the public disclosure of the consummation of such Repurchase Transaction by the Company pursuant to
a Current Report on Form 8-K filed with the Commission, the Company (or the successor entity to the Company) shall purchase all
or a portion of this Warrant requested by the Holder from the Holder by paying to the Holder, within five trading days after such
request (or, if such request is given prior to the consummation of such Repurchase Transaction, on the effective date of (and
subject to) the consummation of the Repurchase Transaction), cash in an amount equal to the Black-Scholes Warrant Value multiplied
by the number of Warrant Shares for the portion of this Warrant which has been requested to be repurchased.

 

3.4.4
Black-Scholes Warrant Value. “Black-Scholes Warrant Value” means the value of the right to exercise
this Warrant in respect of each Warrant Share immediately prior to the consummation of the Fundamental Transaction, Warrant Price
Adjustment Transaction or Repurchase Transaction, as the case may be, based on the Black-Scholes Warrant Model for a Capped American
Call on Bloomberg Financial Markets (“Bloomberg”, obtained from the “OVME” function). For
purposes of calculating such amount, (a) Section 5 of this Agreement shall be taken into account, (b) the price of each share
of Common Stock shall be the greater of the volume weighted average price of the Common Stock as reported during the thirty (30)
trading day period ending on the trading day prior to the effective date of the applicable event or the volume weighted average
price of the Common Stock as reported during the trading day immediately preceding the effective date of consummation of the applicable
Fundamental Transaction, Warrant Price Adjustment Transaction or Repurchase Transaction, as the case may be, (c) the assumed volatility
shall be the greater of 100% or the 90 day volatility obtained from the HVT function on Bloomberg determined as of the trading
day immediately prior to the day of the announcement of the applicable event, and (d) the assumed risk-free interest rate shall
correspond to the U.S. Treasury rate for a period equal to the remaining term of this Warrant.

 

    5

     

    

 

3.4.5
Subsequent Adjustments. The provisions of this Section 3.4 shall similarly apply to successive reclassifications,
reorganizations, mergers or consolidations, sales or other transfers. In no event will the Warrant Price be reduced to less than
the par value per share issuable upon exercise of this Warrant.

 

3.5 Notices
of Changes in Warrant. Upon every adjustment of the Warrant Price or the number of shares issuable upon exercise of this Warrant,
the Company shall give written notice thereof to the Holder, which notice shall state the Warrant Price resulting from such adjustment
and the increase or decrease, if any, in the number of shares purchasable at such price upon the exercise of this Warrant, setting
forth in reasonable detail the method of calculation and the facts upon which such calculation is based. Upon the occurrence of
any event specified in Sections 3.1, 3.2, 3.3 or 3.4, the Company shall give
written notice of the occurrence of such event to the Holder of this Warrant, of the record date or the effective date of the
event. Failure to give such notice, or any defect therein, shall not affect the legality or validity of such event.

  

3.6 No
Fractional Shares. Notwithstanding any provision contained in this Warrant to the contrary, the Company shall not issue fractional
shares upon the exercise of this Warrant. If, by reason of any adjustment made pursuant to this Section 3, the
Holder of this Warrant would be entitled, upon the exercise of this Warrant, to receive a fractional interest in a share, the
Company shall, upon such exercise, round down to the nearest whole number the number of shares of Common Stock to be issued to
the Holder.

 

3.7 Other
Events. In case any event shall occur affecting the Company as to which none of the provisions of preceding subsections of
this Section 3 are strictly applicable, but which would require an adjustment to the terms of this Warrant
in order to (i) avoid an adverse impact on this Warrant and (ii) effectuate the intent and purpose of this Section 3,
then, in each such case, the Company shall appoint a firm of independent public accountants, investment banking or other appraisal
firm of recognized national standing, which shall give its opinion as to whether or not any adjustment to the rights represented
by this Warrant is necessary to effectuate the intent and purpose of this Section 3 and, if they determine
that an adjustment is necessary, the terms of such adjustment. The Company shall adjust the terms of this Warrant in a manner
that is consistent with any adjustment recommended in such opinion.

 

4. Transfer
and Exchange of Warrant.

 

4.1 New
Warrants. This Warrant may be divided or combined with other Warrants upon presentation hereof at the aforesaid office of
the Company, together with a written notice specifying the names and denominations in which new Warrants are to be issued, signed
by the Holder or its agent or attorney. Subject to compliance with Section 4.2, as to any transfer which may be involved in such
division or combination, the Company shall execute and deliver a new Warrant or Warrants in exchange for this Warrant or Warrants
to be divided or combined in accordance with such notice. All Warrants issued on transfer or exchanges shall be dated the Initial
Exercise Date and shall be identical with this Warrant except as to the number of Warrant Shares issuable pursuant thereto.

 

4.2 Transfer
of Warrants. Subject to compliance with any applicable securities laws, this Warrant and all rights hereunder (including,
without limitation, any registration rights) are transferable, in whole or in part, upon surrender of this Warrant at the principal
office of the Company or its designated agent, together with a written assignment of this Warrant substantially in the form attached
hereto duly executed by the Holder or its agent or attorney and funds sufficient to pay any transfer taxes payable upon the making
of such transfer. Upon such surrender and, if required, such payment, the Company shall execute and deliver a new Warrant or Warrants
in the name of the assignee or assignees, as applicable, and in the denomination or denominations specified in such instrument
of assignment, and shall issue to the assignor a new Warrant evidencing the portion of this Warrant not so assigned, and this
Warrant shall promptly be cancelled. This Warrant, if properly assigned in accordance herewith, may be exercised by a new holder
for the purchase of Warrant Shares without having a new Warrant issued.

 

4.3
Fractional Warrants. The Company shall not be required to effect any registration of transfer or exchange which shall result
in the issuance of a warrant certificate or book-entry position for a fraction of a warrant.

 

    6

     

    

 

4.4 Service
Charges. No service charge shall be made for any exchange or registration of transfer of this Warrant.

  

5. Redemption.

 

5.1 Redemption.
This Warrant may be redeemed, at the option of the Company, at any time while it is exercisable and prior to its expiration upon
notice to the Holder of this Warrant, as described in Section 5.2 below, at the price of $0.01 per Warrant
Share (the “Redemption Price”), provided that the last sales price of the Common Stock reported
has been at least $24.00 per share (subject to adjustment in compliance with Section 3 hereof), on each
of twenty (20) trading days within the thirty (30) trading-day period ending on the third Business Day prior
to the date on which notice of the redemption is given and provided that there is an effective registration statement covering
the shares of Common Stock issuable upon exercise of this Warrant, and a current prospectus relating thereto, available throughout
the 30-day Redemption Period (as defined in Section 5.2 below); provided, however,
that this Warrant is redeemable pursuant to this Section 5 only if all other warrants of the Company redeemable at such
time also are redeemed or required to exercise by the Company.

 

5.2 Date
Fixed for, and Notice of, Redemption. In the event that the Company elects to redeem this Warrant in full, the Company shall
fix a date for the redemption (the “Redemption Date”). Notice of redemption shall be mailed by first
class mail, postage prepaid, by the Company not less than thirty (30) days prior to the Redemption Date (such 30-day period,
the “Redemption Period”) to the Holder of this Warrant to be redeemed at his, her or its last addresses
as it shall appear on the registration books. Any notice mailed in the manner herein provided shall be conclusively presumed to
have been duly given whether or not the Holder received such notice.

 

5.3 Exercise
After Notice of Redemption. This Warrant may be exercised, for cash (or on a “cashless basis” in accordance with
Section 2.3.1(b) of this Agreement) at any time after notice of redemption shall have been given by the Company pursuant
to Section 5.2 hereof and prior to the Redemption Date. In the event that the Company determines to require the Holders
to exercise this Warrant on a “cashless basis” pursuant to Section 2.3.1, the notice of redemption shall
contain the information necessary to calculate the number of shares of Common Stock to be received upon exercise of this Warrant,
including the “Fair Market Value” (as such term is defined in Section 2.3.1(b) hereof) in such case.
On and after the Redemption Date, the record holder of this Warrant shall have no further rights except to receive, upon surrender
of this Warrant, the Redemption Price.

 

6. Other
Provisions Relating to Rights of Holder.

 

6.1 No
Rights as Stockholder. This Warrant does not entitle the Holder hereof to any of the rights of a stockholder of the Company,
including, without limitation, the right to receive dividends, or other distributions, exercise any preemptive rights to vote
or to consent or to receive notice as stockholders in respect of the meetings of stockholders or the election of directors of
the Company or any other matter.

 

6.2 Lost,
Stolen, Mutilated, or Destroyed Warrants. If this Warrant is lost, stolen, mutilated, or destroyed, the Company may on such
terms as to indemnity or otherwise as they may in their discretion impose (which shall, in the case of a mutilated Warrant, include
the surrender thereof), issue a new Warrant of like denomination, tenor, and date as this Warrant so lost, stolen, mutilated,
or destroyed. Any such new Warrant shall constitute a substitute contractual obligation of the Company, whether or not the allegedly
lost, stolen, mutilated, or destroyed Warrant shall be at any time enforceable by anyone.

 

6.3 Reservation
of Common Stock. The Company shall at all times reserve and keep available a number of its authorized but unissued shares
of Common Stock that shall be sufficient to permit the exercise in full of this Warrant.

 

7. Payment
of Taxes. The Company shall from time to time promptly pay all taxes and charges that may be imposed upon the Company in respect
of the issuance or delivery of shares of Common Stock upon the exercise of this Warrant, but the Company shall not be obligated
to pay any transfer taxes in respect of this Warrant or such shares.

 

    7

     

    

 

8. Miscellaneous
Provisions.

 

8.1 Successors.
All the covenants and provisions of this Agreement by or for the benefit of the Company shall bind and inure to the benefit of
their respective successors and assigns.

 

8.2 Notices.
Any notice, statement or demand authorized by this Agreement to be given or made by the Holder to or on the Company shall be sufficiently
given when so delivered if by email, hand or overnight delivery or if sent by certified mail or private courier service within
five (5) days after deposit of such notice, postage prepaid, addressed, as follows:

 

Purple
Innovation, Inc.

123
East 200 North

Alpine,
UT 84004

Email:
legal@purple.com

  

8.3 Applicable
Law. The validity, interpretation, and performance of this Warrant shall be governed in all respects by the laws of the State
of New York, without giving effect to conflicts of law principles that would result in the application of the substantive laws
of another jurisdiction. The Company hereby agrees that any action, proceeding or claim against it arising out of or relating
in any way to this Warrant shall be brought and enforced in the courts of the State of New York or the United States District
Court for the Southern District of New York, and irrevocably submits to such jurisdiction, which jurisdiction shall be exclusive.
The Company hereby waives any objection to such exclusive jurisdiction and that such courts represent an inconvenient forum.

  

8.4 Persons
Having Rights under this Agreement. Nothing in this Agreement shall be construed to confer upon, or give to, any person or
corporation other than the parties hereto and the Holder of this Warrant any right, remedy, or claim under or by reason of this
Warrant or of any covenant, condition, stipulation, promise, or agreement hereof. All covenants, conditions, stipulations, promises,
and agreements contained in this Warrant shall be for the sole and exclusive benefit of the parties hereto and their successors
and assigns and of the Holder of this Warrant.

 

8.5 Counterparts.
This Warrant may be executed in any number of original or facsimile counterparts and each of such counterparts shall for all purposes
be deemed to be an original, and all such counterparts shall together constitute but one and the same instrument.

 

8.6 Effect
of Headings. The section headings herein are for convenience only and are not part of this Agreement and shall not affect
the interpretation thereof.

 

8.7 Amendments.
This Warrant may be amended only in a writing signed by the Company and the Holder. Notwithstanding the foregoing, the Company
may lower the Warrant Price or extend the duration of the Exercise Period pursuant to Sections 3.1 and 3.2,
respectively, without the consent of the Holder.

 

8.8 Severability.
This Warrant shall be deemed severable, and the invalidity or unenforceability of any term or provision hereof shall not affect
the validity or enforceability of this Warranty or of any other term or provision hereof. Furthermore, in lieu of any such invalid
or unenforceable term or provision, the parties hereto intend that there shall be added as a part of this Warrant a provision
as similar in terms to such invalid or unenforceable provision as may be possible and be valid and enforceable.

 

Appendix
A – Notice of Exercise

 

Appendix B
– Form of Assignment

 

    8

     

    

   

IN
WITNESS WHEREOF, the parties hereto have caused this Warrant to be duly executed as of the date first above written.

 

	 	PURPLE INNOVATION, INC.
	 	 	 
	 	By:	                  
	 	Name: 	 
	 	Title:	 
	 	 
	 	COLISEUM
        CAPITAL PARTNERS, L.P.

        By:[
                              ]

	 	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 

 

    9

     

    

 

Appendix A

 

NOTICE
OF EXERCISE

 

To:PURPLE
INNOVATION, INC.

 

(1) The undersigned hereby elects to exercise for ________ Warrant Shares of the Company pursuant to the terms of the attached Warrant,
and tenders herewith payment of the exercise price in full, together with all applicable transfer taxes, if any.

 

(2) Payment shall take the form of (check applicable box):

 

☐ in
lawful money of the United States; or

 

☐ the cancellation of such number of Warrant Shares as is necessary, in accordance with the formula set forth in Section 2, to
exercise this Warrant with respect to the maximum number of Warrant Shares purchasable pursuant to the cashless exercise procedure
set forth in Section 2.

 

(3) Please issue said Warrant Shares in the name of the undersigned or in such other name as is specified below:

_______________________________

 

The
Warrant Shares shall be delivered to the following DWAC Account Number:

_______________________________

 

_______________________________

 

_______________________________

 

(4) Accredited
Investor. The undersigned is an “accredited investor” as defined in Regulation D promulgated under the
Securities Act of 1933, as amended.

 

[SIGNATURE
OF HOLDER]

 

Name
of Exercising Entity: ________________________________________________________________________

 

Signature
of Authorized Signatory of Exercising Entity: _________________________________________________

 

Name
of Authorized Signatory: ___________________________________________________________________

 

Title
of Authorized Signatory: ____________________________________________________________________

 

Date:
________________________________________________________________________________________

 

     

     

    

 

Appendix
B

 

ASSIGNMENT
FORM

 

(To
assign all or a portion of the foregoing Warrant, execute this form and supply required information. Do not use this form to exercise
the Warrant.)

 

FOR
VALUE RECEIVED, [●] Warrant Shares under the foregoing Warrant and all rights evidenced thereby are hereby assigned to

 

	Name:	______________________________________
	 	(Please
    Print)
	Address:	______________________________________
	 

         

        Phone
Number:

         

        Email
Address:

         
	(Please
        Print)

        

         

        ______________________________________

         

        ______________________________________

	Dated:
    _______________ __, ______	 
	 	 
	Holder’s
    Signature: _____________________	 
	 	 
	Holder’s
Address:  ______________________

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