Document:

EX-4.1

 Exhibit 4.1 

EXECUTION VERSION 

AMENDMENT NO. 1 

AMENDMENT NO. 1, dated as of July 21, 2020 (this “Amendment”), relating to that certain Credit Agreement, dated as of
June 4, 2020 (as amended, restated, amended and restated, supplemented or otherwise modified from time to time prior to the Amendment No.1 Effective Date, the “Existing Credit Agreement”), among NIELSEN FINANCE LLC, a Delaware
limited liability company (together with its successors and assigns, “Nielsen” or the “U.S. Borrower”), NIELSEN HOLDING AND FINANCE B.V., a private company organized under the laws of The Netherlands, having its
corporate seat in Amsterdam, The Netherlands (together with its successors and assigns, the “Dutch Borrower” and, together with the U.S. Borrower, the “Borrowers”), the Guarantors party thereto from time to time,
Citibank, N.A., as Administrative Agent, and each lender from time to time party thereto (collectively, the “Lenders” and individually, a “Lender”). 

The Existing Credit Agreement as amended hereby upon the Amendment No. 1 Effective Date is referred to as the “Amended Credit
Agreement”. JPMorgan Chase Bank, N.A., Citibank, N.A., BNP Paribas, HSBC Securities (USA) Inc., Mizuho Bank, Ltd., MUFG Bank, Ltd. and Wells Fargo Bank, National Association shall as joint lead arranger and joinder bookrunners for this
Amendment (in such capacities, the “Amendment Lead Arrangers”), Bank of America, N.A., Capital One, National Association, Canadian Imperial Bank of Commerce, Fifth Third Bank, National Association, Sumitomo Mitsui Banking
Corporation, TD Bank, N.A. and Industrial and Commercial Bank of China Ltd., New York Branch shall act as co-documentation agents for this Amendment (in such capacities, the “Amendment Co-Documentation Agents”) and JPMorgan Chase Bank, N.A., Citibank, N.A., BNP Paribas, HSBC Securities (USA) Inc., Mizuho Bank, Ltd., MUFG Bank, Ltd. and Wells Fargo Bank, National Association shall act as co-syndication agents for this Amendment (in such capacities, the “Amendment Co-Syndication Agents” and together with the Amendment Lead Arrangers and
Amendment Co-Documentation Agents, the “Amendment Arrangers”). 
 PRELIMINARY
STATEMENTS 
 (1)    WHEREAS, the Dutch Borrower desires to amend the Existing Credit Agreement (such term and other
terms used in these Preliminary Statements and not otherwise defined having the meaning set forth in Section 1 below) to incur new Euro Term B-3 Loans (the “Incremental Euro Term B-3 Loans”) in an aggregate principal amount of €240,000,000 pursuant to Section 2.14 of the Existing Credit Agreement. 

(2)    WHEREAS, upon the effectiveness of this Amendment, each Incremental Euro Term
B-3 Lender (as defined below) signatory hereto consents to being a Euro Term B-3 Lender under the Amended Credit Agreement. 

(3)    NOW, THEREFORE, in consideration of the mutual covenants and agreements herein contained and for other good and
valuable consideration, the sufficiency and receipt of which is hereby acknowledged, the parties hereto hereby agree as follows: 

SECTION 1. Defined Terms; References. Unless otherwise specifically defined herein, each term
used herein shall have the meaning assigned to such term in the Existing Credit Agreement, unless such term is only defined in the Amended Credit Agreement, in which case it shall have the meaning assigned to such term in the Amended Credit
Agreement (unless otherwise indicated herein). Each reference to “hereof”, “hereunder”, “herein” and “hereby” and each other similar reference, and each reference to “this Agreement” and each other
similar reference contained in any Loan Document, and each reference in any Loan Document to any other Loan Document or “thereunder”, “thereof” or other 

 
similar reference to such other Loan Document, shall, on and after the Amendment No. 1 Effective Date (as defined in Section 5 of this Amendment), refer to such Loan Document or other
Loan Document as amended hereby. 
 SECTION 2. Amendments. With effect from the Amendment No. 1
Effective Date, the Existing Credit Agreement is hereby amended as follows: 
 (a)    The following defined terms shall
be added to Section 1.01 of the Existing Credit Agreement in the appropriate alphabetical order: 
 ““Amendment
No. 1” means Amendment No. 1 dated as of July 21, 2020 among the Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 

“Amendment No. 1 Effective Date” has the meaning set forth in Amendment No. 1. 

(b)    The definition of “Euro Term B-3 Loan” is hereby amended and
restated in its entirety as follows: 
 ““Euro Term B-3 Loan” means a Loan
made (or deemed made) in Euros pursuant to Section 2.01(a)(ii) or Section 3 of Amendment No. 1. As of the Amendment No. 1 Effective Date there are €658,950,000 aggregate principal amount of Euro Term B-3 Loans outstanding.” 
 (c)    Section 2.07(b)(i) of the Existing Credit
Agreement is hereby amended and restated in its entirety to read as follows: 
 “(i)    On the 9th day of each
January, April, July and October (from and after October 2020), an aggregate amount equal to 0.250626566416% of the aggregate amount of (x) all Euro Term B-3 Loans outstanding on the Closing Date plus
(y) the aggregate amount of the Euro Term B-3 Loans funded on the Amendment No. 1 Effective Date (which payments shall be reduced as a result of the application of prepayments in accordance with the
order of priority set forth in Section 2.05) and” 
 SECTION 3. Incremental Term Loans. Pursuant
to Section 2.14 of the Existing Credit Agreement, the Dutch Borrower hereby requests €240,000,000 of Incremental Term Loans in the form of Incremental Euro Term B-3 Loans. Subject to the conditions
set forth herein, each Lender signatory hereto who executes a counterpart as an “Incremental Euro Term B-3 Lender” agrees to make such Incremental Euro Term
B-3 Loans on the Amendment No. 1 Effective Date in the amounts set forth on Schedule I hereto. The Incremental Euro Term B-3 Loans shall be an increase to the Euro
Term B-3 Loans and will be deemed to be “Euro Term B-3 Loans” for all purposes under the Amended Credit Agreement. Each Incremental Euro Term B-3 Lender agrees that the initial Interest Period with respect to the Incremental Euro Term B-3 Loans shall end on the same date as the Euro Term B-3 Loans outstanding immediately prior to the Amendment No. 1 Effective Date. The Administrative Agent and the Incremental Euro Term B-3 Lenders also agree that any
Committed Loan Notice under Section 2.02 of the Existing Credit Agreement related to any Eurocurrency Rate Loan referenced in this Section 3 to be made on the Amendment No. 1 Effective Date may be given on only one Business Days’
notice without regard to time of day. 

  
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 SECTION 4. Representations. Each Loan Party, represents and
warrants that (i) the representations and warranties set forth in Article V of the Existing Credit Agreement and each other Loan Document are true and correct on and as of the Amendment No. 1 Effective Date and (ii) no Default or
Event of Default exists (x) on the Amendment No. 1 Effective Date under the Existing Credit Agreement prior to giving effect to this Amendment and the transactions to occur on the Amendment No. 1 Effective Date contemplated thereby
and (y) on the Amendment No. 1 Effective Date under the Amended Credit Agreement after giving effect to this Amendment and the transactions to occur on the Amendment No. 1 Effective Date contemplated thereby. 

SECTION 5.    Conditions to Effectiveness. The amendments set forth in Section 2
shall become effective on the date and time (the “Amendment No. 1 Effective Date”) when, and only when (and the Incremental Euro Term B-3 Lenders shall only be required to
fund their respective Incremental Euro B-3 Loans when), each of the following conditions shall have been satisfied: 

(a)    Execution of Counterparts. The Administrative Agent shall have received from each of the Borrowers, each
other Loan Party and each Incremental Euro Term B-3 Lender, a counterpart of this Amendment signed by such party which may include Electronic Signatures subject to Section 10.24 of the Existing Credit
Agreement. 
 (b)    Representations and No Default. The Administrative Agent shall have received a certificate,
dated the Amendment No. 1 Effective Date and signed by a Responsible Officer of the Borrowers, confirming both before and after giving effect to the Incremental Euro Term B-3 Loans (x) the
representations and warranties of the Loan Parties set forth in the Existing Credit Agreement and the other Loan Documents are true and correct on and as of the Amendment No. 1 Effective Date and (y) no Default or Event of Default has
occurred and is continuing. 
 (c)    Opinions. The Administrative Agent shall have received a customary legal
opinion of Wachtell, Lipton, Rosen & Katz, New York counsel to the Loan Parties Linklaters LLP, Dutch counsel to the Administrative Agent and Clifford Chance LLP, Dutch counsel to the Loan Parties, each dated as of the Amendment No. 1
Effective Date and reasonably satisfactory to the Administrative Agent. 
 (d)    Solvency Certificate. The
Administrative Agent shall have received a certificate attesting to the Solvency of the Loan Parties (on a consolidated basis) on the Amendment No. 1 Effective Date after giving effect to this Amendment, from the Chief Financial Officer,
Treasurer or other senior financial officer of Nielsen. 
 (e)    Certificates. The Administrative Agent shall
have received (i) customary secretary’s certificates related to organizational documents, resolutions and officer incumbency, as well as good standing certificates (or similar document to the extent relevant in the applicable jurisdiction
of organization), with respect to each Loan Party and (ii) a certificate of the Borrower certifying that the requirements of Section 2.14(a) have been complied with; provided that, in lieu of delivering the organizational documents
required by clause (e)(i) and incumbency certificates and/or other certificates required by clause (e)(i), the relevant Loan Parties may deliver a secretary’s certificate certifying (i) that there have been no amendments to those
organizational documents previously delivered to the Administrative Agent on the Closing Date, and that(ii) incumbency certificates and/or other certificates previously delivered to the Administrative Agent on the Closing Date, remain in full force
and effect. 
 (f)    Know Your Customer. The Administrative Agent and the Incremental Euro Term B-3 Lenders shall have received (x) all documentation and other information regarding the Loan Parties requested in connection with applicable “know your customer” and anti-money laundering rules and
regulations, including the USA Patriot Act, to the extent requested in writing of the Borrowers at least ten (10) days prior to the Amendment No. 1 Effective Date and (y) to the extent any Borrower qualifies as a “legal entity
customer” under the Beneficial Ownership Regulation, at least five (5) days prior to the 

  
 3 

 
Amendment No. 1 Effective Date, and to the extent requested by a Lender in a written notice to such Borrowers at least ten (10) days prior to the Amendment No. 1 Effective Date, a
Beneficial Ownership Certification in relation to such Borrower (provided that, upon the execution and delivery by such Lender of its signature page to this Amendment, the condition set forth in this clause (f) shall be deemed to be
satisfied). 
 (g)    Expenses. The Amendment Arrangers shall have received all fees and all reasonable and
documented out-of-pocket expenses (including reasonable expenses of counsel) to the extent invoiced, in each case, due and payable by Nielsen on or prior to the
Amendment No. 1 Effective Date. 
 (h)    Committed Loan Notice. Nielsen shall have delivered a Committed
Loan Notice for the Incremental Euro Term B-3 Loans. 
 SECTION 6.
Certain Consequences Of Effectiveness. 
 On and after the Amendment No. 1 Effective Date, the rights and obligations of the parties
to the Existing Credit Agreement and each other Loan Document (as defined in the Existing Credit Agreement, the “Existing Loan Documents”) shall be governed by the Amended Credit Agreement and each Existing Loan Document as amended
hereby; provided that the rights and obligations of the parties to the Existing Credit Agreement and the other Existing Loan Documents with respect to the period prior to the Amendment No. 1 Effective Date shall continue to be governed
by the provision of the Existing Credit Agreement and Existing Loan Documents prior to giving effect to this Amendment and the amendments contemplated hereby. On and after the effectiveness of this Amendment, this Amendment shall for all purposes
constitute a Loan Document. Without limiting the foregoing, (i) each Loan Party hereby confirms in favor of the Secured Parties that on and as from the Amendment No. 1 Effective Date its liabilities and obligations under the Amended Credit
Agreement form part of (but do not limit) the “Indebtedness,” “Secured Obligations,” “Secured Liabilities” and “Liabilities” (as the case may be) as defined in the Collateral Documents to which that Loan Party
is a party (or any equivalent definition thereof), (ii) the Collateral Documents and each other Loan Document, as specifically amended by this Agreement, are and shall continue to be in full force and effect and are hereby in all respects ratified
and confirmed, and the respective prior guarantees, pledges, grants of security interests and other agreements, as applicable, under each of the Collateral Documents, notwithstanding the consummation of the transactions contemplated hereby, shall
continue to be in full force and effect and shall accrue to the benefit of the Secured Parties, (iii) the Collateral Documents and all of the Collateral does and shall continue to secure the payment of all Obligations on the terms and
conditions set forth in the Collateral Documents as amended hereby and (iv) each Guarantor hereby confirms and ratifies its obligations as Guarantor under the relevant Guaranty with respect to all of the Guaranteed Obligations thereunder under
and as defined in the Amended Credit Agreement and all other Loan Documents as amended pursuant to this Amendment, all on the terms set forth in such Guaranty. 

SECTION 7.    Severability. If any provision of this Amendment or the other
Loan Documents is held to be illegal, invalid or unenforceable, the legality, validity and enforceability of the remaining provisions of this Amendment and the other Loan Documents shall not be affected or impaired thereby. The invalidity of a
provision in a particular jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction. 

SECTION 8. Governing Law.  

(a)    Without prejudice to paragraph (b) below, this Amendment shall be governed by and construed in accordance with
the law of the State of New York. ANY LEGAL ACTION OR PROCEEDING ARISING HEREUNDER OR IN ANY WAY CONNECTED WITH OR RELATED OR 

  
 4 

 
INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO THIS AMENDMENT, OR THE TRANSACTIONS RELATED HERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, SHALL
BE BROUGHT IN THE COURTS OF THE STATE OF NEW YORK SITTING IN NEW YORK COUNTY OR OF THE UNITED STATES FOR THE SOUTHERN DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS AMENDMENT, EACH LOAN PARTY, EACH AGENT AND EACH LENDER CONSENTS, FOR
ITSELF AND IN RESPECT OF ITS PROPERTY, TO THE EXCLUSIVE JURISDICTION OF THOSE COURTS. EACH LOAN PARTY, EACH AGENT AND EACH LENDER IRREVOCABLY WAIVES ANY OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM NON
CONVENIENS, WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION OR PROCEEDING IN SUCH JURISDICTION IN RESPECT OF THIS AMENDMENT OR OTHER TRANSACTION RELATED HERETO. EACH PARTY HERETO IRREVOCABLY CONSENTS TO SERVICE OF PROCESS IN ANY
ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO THIS AMENDMENT IN THE MANNER PROVIDED FOR NOTICES (OTHER THAN TELECOPIER) IN SECTION 10.02 OF THE AMENDED CREDIT AGREEMENT. NOTHING IN THIS AMENDMENT WILL AFFECT THE RIGHT OF ANY PARTY HERETO TO
SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY APPLICABLE LAW. 
 (b)    Where it relates to a Collateral Document
governed by Luxembourg law, Section 6 of this Amendment shall be governed by and construed in accordance with Luxembourg law, and the courts of the City of Luxembourg shall have exclusive jurisdiction to settle any dispute. 

SECTION 9. WAIVER OF RIGHT TO TRIAL BY JURY. EACH PARTY TO THIS AMENDMENT AND EACH LENDER HEREBY EXPRESSLY
WAIVES ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION ARISING UNDER THIS AMENDMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO THIS AMENDMENT,
OR THE TRANSACTIONS RELATED HERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, AND WHETHER FOUNDED IN CONTRACT OR TORT OR OTHERWISE; AND EACH PARTY AND EACH LENDER HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND, ACTION OR CAUSE
OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT ANY PARTY TO THIS AMENDMENT MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 8 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF
THEIR RIGHT TO TRIAL BY JURY. 
 SECTION 10. Counterparts. This Amendment may be signed in any
number of counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. Subject to Section 10.24 of the Amended Credit Agreement, delivery of an Electronic
Signature to this Amendment shall be effective as delivery of an original executed counterpart of this Amendment. 

SECTION 11. Tax Fungibility. For U.S. federal income tax purposes, the parties shall treat all of the
Euro Term B-3 Loans (including the Incremental Euro Term B-3 Loans) as a fungible tranche. 

SECTION 12. No Novation. This Amendment shall not extinguish the obligations for the payment of money
outstanding under the Existing Credit Agreement or discharge or release the Lien or priority of any Collateral Document or any other security therefor. Nothing herein contained shall be construed as a substitution or novation of the obligations
outstanding under the Existing Credit Agreement, the Collateral Documents or the other Loan Documents. This Amendment and the Amended 

  
 5 

 
Credit Agreement shall not constitute a novation of the Existing Credit Agreement or any other Existing Loan Document. The obligations outstanding under or of the Existing Credit Agreement and
instruments securing the same shall remain in full force and effect, except to any extent modified hereby or by instruments executed concurrently herewith and except to the extent repaid as provided herein. Nothing implied in this Amendment or in
any other document contemplated hereby shall be construed as a release or other discharge of any of the Loan Parties under any Loan Document from any of its obligations and liabilities as a borrower, guarantor or pledgor under any of the Loan
Documents. 
 [signature pages follow] 

  
 6 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the date
first above written. 
  

			
	NIELSEN FINANCE LLC, as U.S. Borrower
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Vice President & Treasurer
	
	 NIELSEN HOLDING AND FINANCE B.V., as

Dutch Borrower

		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory

 [Nielsen Finance LLC – Amendment No. 1] 

 
			
	A.C. NIELSEN (ARGENTINA) S.A.
	A.C. NIELSEN COMPANY, LLC
	ACN HOLDINGS INC.
	ACNIELSEN CORPORATION
	ACNIELSEN ERATINGS.COM
	AFFINNOVA, INC.
	ART HOLDING, L.L.C.
	ATHENIAN LEASING CORPORATION
	CZT/ACN TRADEMARKS, LLC
	EXELATE, INC.
	GRACENOTE, INC.
	GRACENOTE DIGITAL VENTURES, LLC
	GRACENOTE MEDIA SERVICES, LLC
	NETRATINGS, LLC
	NIELSEN AUDIO, INC.
	NIELSEN CONSUMER INSIGHTS, INC.
	NIELSEN CONSUMER NEUROSCIENCE, INC.
	NIELSEN FINANCE CO.
	NIELSEN INTERNATIONAL HOLDINGS, INC.

 [Nielsen Finance LLC – Amendment No. 1] 

 
			
	NIELSEN MOBILE, LLC
	NMR INVESTING I, INC.
	TCG DIVESTITURE, INC.
	TNC (US) HOLDINGS INC.
	THE NIELSEN COMPANY (US), LLC
	VIZU CORPORATION
	VNU MARKETING INFORMATION, INC.
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Vice President & Treasurer
	
	NIELSEN UK FINANCE I, LLC
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory

 [Nielsen Finance LLC – Amendment No. 1] 

 
			
	NMR LICENSING ASSOCIATES, L.P.
		
	By:	 	NMR INVESTING I, INC.
		 	its general partner
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Vice President & Treasurer
	
	THE NIELSEN COMPANY B.V.
	VNU INTERNATIONAL B.V.
	RSMG INSIGHTS COOPERATIEF U.A.
	TNC EUROPE B.V.
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory

 [Nielsen Finance LLC – Amendment No. 1] 

 SIGNED AND DELIVERED as a DEED 

for and on behalf of THE NIELSEN COMPANY FINANCE (IRELAND) 

DESIGNATED ACTIVITY COMPANY 
 by its lawfully appointed
attorney William C. Bradley 
  

					
	in the presence of:	  		  	 /s/ William C. Bradley

		  		  	Attorney
			
	  
 Witness’ Signature
	  		  	
			
	  
 Witness’ Name
	  		  	
			
	  
 Witness’ Address
	  		  	
			
	  
 Witness’ Occupation
	  		  	

 [Nielsen Finance LLC – Amendment No. 1] 

 SIGNED AND DELIVERED as a DEED 

for and on behalf of NIELSEN FINANCE IRELAND LIMITED 
 by
its lawfully appointed attorney William C. Bradley 
  

					
	in the presence of:	  		  	 /s/ William C. Bradley

		  		  	Attorney
			
	  
 Witness’ Signature
	  		  	
			
	  
 Witness’ Name
	  		  	
			
	  
 Witness’ Address
	  		  	
			
	  
 Witness’ Occupation
	  		  	

 [Nielsen Finance LLC – Amendment No. 1] 

 SIGNED AND DELIVERED as a DEED 

for and on behalf of NIELSEN FINANCE HOLDINGS IRELAND LIMITED 

by its lawfully appointed attorney William C. Bradley 
  

					
	in the presence of:	  		  	 /s/ William C. Bradley

		  		  	Attorney
			
	  
 Witness’ Signature
	  		  	
			
	  
 Witness’ Name
	  		  	
			
	  
 Witness’ Address
	  		  	
			
	  
 Witness’ Occupation
	  		  	

 [Nielsen Finance LLC – Amendment No. 1] 

 
			
	NIELSEN LUXEMBOURG S.À R.L., a private limited liability company (Société à responsabilité limitée) incorporated in Luxembourg, having its registered office at 22 Rue
Jean-Pierre Brasseur, L-1258 Luxembourg, Grand Duchy of Luxembourg and registered with the Luxembourg Register of Commerce and Companies under number B 181.101, as Guarantor
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory
	
	NIELSEN HOLDINGS LUXEMBOURG S.À R.L., a private limited liability company (Société à responsabilité limitée) incorporated in Luxembourg, having its registered office at 22
Rue Jean-Pierre Brasseur, L-1258 Luxembourg, Grand Duchy of Luxembourg and registered with the Luxembourg Register of Commerce and Companies under number B 218.244, as Guarantor
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory
	
	THE NIELSEN COMPANY (LUXEMBOURG) S.À R.L., a private limited liability company (Société à responsabilité limitée) incorporated in Luxembourg, having its registered office
at 22 Rue Jean-Pierre Brasseur, L-1258 Luxembourg, Grand Duchy of Luxembourg and registered with the Luxembourg Register of Commerce and Companies under number B 155.591, as Guarantor
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory

 [Nielsen Finance LLC – Amendment No. 1] 

 
			
	THE NIELSEN COMPANY (EUROPE) SÀRL
		
	By:	 	 /s/ William C. Bradley

	Name:	 	William C. Bradley
	Title:	 	Authorized Signatory

 [Nielsen Finance LLC – Amendment No. 1] 

			
	Signed as a deed by	  	)
	WILLIAM C. BRADLEY	  	)
	as attorney for BRANDBANK	  	
	LIMITED as Guarantor	  	)
	in the presence of:	  	)
		
		  	 /s/ William C.
Bradley                        

	
	WILLIAM C. BRADLEY as attorney for BRANDBANK LIMITED
		
	                                     
                               	  	Signature of witness
		
	                                     
                               	  	Name of witness
		
	                                     
                               	  	Address of witness
		
	                                     
                               	  	 
		
	                                     
                               	  	 

  

			
	 CITIBANK, N.A., as Administrative Agent and as

Collateral Agent

 
			
		
	By:	 	 /s/ Caesar Wyszomirski

	Name:	 	Caesar Wyszomirski
	Title:	 	Vice President

 
			
	
	JPMORGAN CHASE BANK, N.A., LONDON BRANCH, as Incremental Euro Term B-3 Lender

 
			
		
	By:	 	 /s/ Ben Thompson

	Name:	 	Ben Thompson
	Title:	 	Managing Director

 [Nielsen Finance LLC –
Amendment No. 1] 

 SCHEDULE I

 

					
	 Incremental Euro Term B-3
Lender
	  	Incremental Euro Term B-3 Loans	 
	 JPMORGAN CHASE BANK, N.A., LONDON BRANCH
	  	€	240,000,000EX-4.2

 Exhibit 4.2 

EXECUTION VERSION 

AMENDMENT AGREEMENT 

AMENDMENT AGREEMENT, dated as of July 21, 2020 (this “Amendment”), relating to that certain Fifth Amended and Restated
Credit Agreement, dated as of June 29, 2018 (as amended, restated, supplemented or otherwise modified from time to time prior to the Sixth A&R Effective Date, the “Existing Credit Agreement”), among NIELSEN FINANCE LLC, a
Delaware limited liability company (together with its successors and assigns, “Nielsen”), TNC (US) HOLDINGS INC., a New York corporation (together with its successors and assigns, “TNC” and, together with Nielsen,
the “U.S. Borrowers”), NIELSEN HOLDING AND FINANCE B.V., a private company organized under the laws of The Netherlands, having its corporate seat in Amsterdam, The Netherlands (together with its successors and assigns, the
“Dutch Borrower” and, together with the U.S. Borrowers, the “Borrowers”), the Guarantors party thereto from time to time, Citibank, N.A., as Administrative Agent, a Swing Line Lender and an L/C Issuer, and each
lender from time to time party thereto (collectively, the “Lenders” and individually, a “Lender”). 
 The
Existing Credit Agreement as amended hereby upon the Sixth A&R Effective Date is referred to as the “Amended Credit Agreement”. 

PRELIMINARY STATEMENTS 

(1)    WHEREAS, the Borrowers desire to amend the Existing Credit Agreement to make certain changes set forth herein. 

(2)    WHEREAS, each Lender who executes and delivers this Amendment has agreed to amend the Existing Credit Agreement to
reflect the terms set forth herein, subject to the conditions set forth herein. 
 (3)    WHEREAS, Lenders representing
the Required Lenders and the Required Class Lenders for each of the Class B-4 Term Loans, the Class A Term Loans and Class B-2 Euro Term Loans under
the Existing Credit Agreement are party hereto. 
 (4)    NOW, THEREFORE, in consideration of the mutual covenants and
agreements herein contained and for other good and valuable consideration, the sufficiency and receipt of which is hereby acknowledged, the parties hereto hereby agree as follows: 

SECTION 1. Defined Terms; References. Unless otherwise specifically defined herein, each term
used herein shall have the meaning assigned to such term in the Existing Credit Agreement, unless such term is only defined in the Amended Credit Agreement, in which case it shall have the meaning assigned to such term in the Amended Credit
Agreement (unless otherwise indicated herein). Each reference to “hereof”, “hereunder”, “herein” and “hereby” and each other similar reference, and each reference to “this Agreement” and each other
similar reference contained in any Loan Document, and each reference in any Loan Document to any other Loan Document or “thereunder”, “thereof” or other similar reference to such other Loan Document, shall, on and after the Sixth
A&R Effective Date (as defined in Section 4 of this Amendment), refer to such Loan Document or other Loan Document as amended hereby. 

SECTION 2. Amendments. With effect from the Sixth A&R Effective Date, the Existing Credit
Agreement (excluding the Schedules and Exhibits not expressly attached to the Amended Credit Agreement) is hereby amended and restated to read in its entirety as set forth on Exhibit A hereto. 

 SECTION 3. Representations. Each Loan Party, represents and
warrants that (i) the representations and warranties contained in Article V of the Amended Credit Agreement and the other Loan Documents are true and correct in all material respects on and as of the date hereof; provided that, to the
extent that such representations and warranties specifically refer to an earlier date, they are true and correct in all material respects as of such earlier date and (ii) no Default or Event of Default exists (x) on the Sixth A&R
Effective Date under the Existing Credit Agreement prior to giving effect to this Amendment and the transactions to occur on the Sixth A&R Effective Date contemplated thereby and (y) on the Sixth A&R Effective Date under the Amended
Credit Agreement after giving effect to this Amendment and the transactions to occur on the Sixth A&R Effective Date contemplated thereby. 

SECTION 4. Conditions to Effectiveness. The amendments set forth in Section 2 shall become effective on
the date and time (the “Sixth A&R Effective Date”) when, and only when, each of the following conditions shall have been satisfied: 

(a)    Execution of Counterparts. The Administrative Agent shall have received from each of the Borrowers, each
other Loan Party and each Lender party hereto (which Lenders constitute the Required Lenders under the Existing Credit Agreement (after giving effect to the prepayment of the Class B-2 Euro Term Loans
referenced in clause (f) below)), each Class A Term Lender, each Class B-2 Euro Term Lender and each Revolving Credit Lender a counterpart of this Amendment signed by such party which may include Electronic Signatures subject to
Section 10.24 of the Amended Credit Agreement; 
 (b)    Representations and No Default. The Administrative
Agent shall have received a certificate, dated the Sixth A&R Effective Date and signed by a Responsible Officer of the Borrowers, confirming both before and after giving effect to this Amendment (x) the representations and warranties of
each Loan Party contained in Article V of the Amended Credit Agreement and the other Loan Documents are true and correct in all material respects on and as of the Sixth A&R Effective Date; provided that, to the extent that such
representations and warranties specifically refer to an earlier date, they are true and correct in all material respects as of such earlier date and (y) no Default or Event of Default has occurred and is continuing. 

(c)    Certificates. The Administrative Agent shall have received customary secretary’s certificates related
to organizational documents, resolutions and officer incumbency, as well as good standing certificates (or similar document to the extent relevant in the applicable jurisdiction of organization), with respect to each Loan Party; provided
that, in lieu of delivering the organizational documents required by this clause (c) and incumbency certificates and/or other certificates required by this clause (c), the relevant Loan Parties may deliver a secretary’s certificate
certifying (i) that there have been no amendments to those organizational documents previously delivered to the Administrative Agent on the 2020 Credit Agreement Closing Date, and that (ii) such incumbency certificates and/or other
certificates previously delivered to the Administrative Agent on the 2020 Credit Agreement Closing Date, remain in full force and effect. 

(d)    Expenses. The Arrangers shall have received all fees and all reasonable and documented out-of-pocket expenses (including reasonable expenses of counsel) to the extent invoiced, in each case, due and payable by Nielsen on or prior to the Sixth A&R Effective
Date. 
 (e)    Consent Fee. The Borrowers shall have paid to the Administrative Agent, for the account of each
Lender who has submitted a counterpart to this Amendment no later than 12:00 p.m. on July 16, 2020, a consent fee equal to 0.10% of the sum of such Lender’s outstanding Term Loans and outstanding Revolving Credit Commitments immediately prior
to the Sixth A&R Effective Date. 

  
 2 

 (f)    Repayment of Loans. Nielsen shall have prepaid the Class B-2 Euro Term Loans under the Existing Credit Agreement in an aggregate principal amount of the Euro equivalent of $275,000,000 and all accrued interest related to such prepaid loans shall be paid
immediately prior to the Sixth A&R Effective Date. 
 SECTION 5. Certain Consequences Of Effectiveness.

 On and after the Sixth A&R Effective Date, the rights and obligations of the parties to the Existing Credit Agreement and each other
Loan Document (as defined in the Existing Credit Agreement, the “Existing Loan Documents”) shall be governed by the Amended Credit Agreement and each Existing Loan Document as amended hereby; provided that the rights and
obligations of the parties to the Existing Credit Agreement and the other Existing Loan Documents with respect to the period prior to the Sixth A&R Effective Date shall continue to be governed by the provision of the Existing Credit Agreement
and Existing Loan Documents prior to giving effect to this Amendment and the amendments contemplated hereby. On and after the effectiveness of this Amendment, this Amendment shall for all purposes constitute a Loan Document. Without limiting the
foregoing, (i) each Loan Party hereby confirms in favor of the Secured Parties that on and as from the Sixth A&R Effective Date its liabilities and obligations under the Amended Credit Agreement form part of (but do not limit) the
“Indebtedness,” “Secured Obligations,” “Secured Liabilities” and “Liabilities” (as the case may be) as defined in the Collateral Documents to which that Loan Party is a party (or any equivalent definition
thereof), (ii) the Collateral Documents and each other Loan Document, as specifically amended by this Agreement, are and shall continue to be in full force and effect and are hereby in all respects ratified and confirmed, and the respective prior
guarantees, pledges, grants of security interests and other agreements, as applicable, under each of the Collateral Documents, notwithstanding the consummation of the transactions contemplated hereby, shall continue to be in full force and effect
and shall accrue to the benefit of the Secured Parties, (iii) the Collateral Documents and all of the Collateral does and shall continue to secure the payment of all Obligations on the terms and conditions set forth in the Collateral Documents
as amended hereby and (iv) each Guarantor hereby confirms and ratifies its obligations as Guarantor under the relevant Guaranty with respect to all of the Guaranteed Obligations thereunder under and as defined in the Amended Credit Agreement
and all other Loan Documents as amended pursuant to this Amendment, all on the terms set forth in such Guaranty. 

SECTION 6. Severability. If any provision of this Amendment or the other Loan Documents is held
to be illegal, invalid or unenforceable, the legality, validity and enforceability of the remaining provisions of this Amendment and the other Loan Documents shall not be affected or impaired thereby. The invalidity of a provision in a particular
jurisdiction shall not invalidate or render unenforceable such provision in any other jurisdiction. 

SECTION 7. Governing Law. This Amendment shall be governed by and construed in accordance with the law
of the State of New York. ANY LEGAL ACTION OR PROCEEDING ARISING HEREUNDER OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO THIS AMENDMENT, OR THE TRANSACTIONS RELATED HERETO,
IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, SHALL BE BROUGHT IN THE COURTS OF THE STATE OF NEW YORK SITTING IN NEW YORK COUNTY OR OF THE UNITED STATES FOR THE SOUTHERN DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS
AMENDMENT, EACH LOAN PARTY, EACH AGENT AND EACH LENDER CONSENTS, FOR ITSELF AND IN RESPECT OF ITS PROPERTY, TO THE EXCLUSIVE JURISDICTION OF THOSE 

  
 3 

 
COURTS. EACH LOAN PARTY, EACH AGENT AND EACH LENDER IRREVOCABLY WAIVES ANY OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY
NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION OR PROCEEDING IN SUCH JURISDICTION IN RESPECT OF THIS AMENDMENT OR OTHER TRANSACTION RELATED HERETO. EACH PARTY HERETO IRREVOCABLY CONSENTS TO SERVICE OF PROCESS IN ANY ACTION OR PROCEEDING ARISING
OUT OF OR RELATING TO THIS AMENDMENT IN THE MANNER PROVIDED FOR NOTICES (OTHER THAN TELECOPIER) IN SECTION 10.02 OF THE AMENDED CREDIT AGREEMENT. NOTHING IN THIS AMENDMENT WILL AFFECT THE RIGHT OF ANY PARTY HERETO TO SERVE PROCESS IN ANY OTHER
MANNER PERMITTED BY APPLICABLE LAW. 
 SECTION 8. WAIVER OF RIGHT TO TRIAL BY JURY. EACH PARTY TO THIS
AMENDMENT AND EACH LENDER HEREBY EXPRESSLY WAIVES ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION ARISING UNDER THIS AMENDMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR
ANY OF THEM WITH RESPECT TO THIS AMENDMENT, OR THE TRANSACTIONS RELATED HERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, AND WHETHER FOUNDED IN CONTRACT OR TORT OR OTHERWISE; AND EACH PARTY AND EACH LENDER HEREBY AGREES AND CONSENTS
THAT ANY SUCH CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT ANY PARTY TO THIS AMENDMENT MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 8 WITH ANY COURT AS WRITTEN EVIDENCE OF THE
CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY. 
 SECTION 9.
Counterparts. This Amendment may be signed in any number of counterparts, each of which shall be an original, with the same effect as if the signatures thereto and hereto were upon the same instrument. Subject to Section 10.24 of
the Amended Credit Agreement, delivery of an Electronic Signature to this Amendment shall be effective as delivery of an original executed counterpart of this Amendment. 

SECTION 10. No Novation. This Amendment shall not extinguish the obligations for the payment of money
outstanding under the Existing Credit Agreement or discharge or release the Lien or priority of any Collateral Document or any other security therefor. Nothing herein contained shall be construed as a substitution or novation of the obligations
outstanding under the Existing Credit Agreement, the Collateral Documents or the other Loan Documents. This Amendment and the Amended Credit Agreement shall not constitute a novation of the Existing Credit Agreement or any other Existing Loan
Document. The obligations outstanding under or of the Existing Credit Agreement and instruments securing the same shall remain in full force and effect, except to any extent modified hereby or by instruments executed concurrently herewith and except
to the extent repaid as provided herein. Nothing implied in this Amendment or in any other document contemplated hereby shall be construed as a release or other discharge of any of the Loan Parties under any Loan Document from any of its obligations
and liabilities as a borrower, guarantor or pledgor under any of the Loan Documents. 
 [signature pages follow] 

  
 4 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed as of the date
first above written. 
  

			
	NIELSEN FINANCE LLC, as U.S. Borrower
		
	By:	 	 /s/ William C. Bradley

		 	Name:     William C. Bradley
		 	Title:       Vice President & Treasurer
	
	NIELSEN HOLDING AND FINANCE B.V., as Dutch Borrower
		
	By:	 	 /s/ William C. Bradley

		 	Name:     William C. Bradley
		 	Title:       Authorized Signatory

 [Nielsen Finance LLC – Amendment Agreement] 

 
					
	 A.C. NIELSEN (ARGENTINA) S.A.

	 A.C. NIELSEN COMPANY, LLC

	 ACN HOLDINGS INC.

	 ACNIELSEN CORPORATION

	 ACNIELSEN ERATINGS.COM

	 AFFINNOVA, INC.

	 ART HOLDING, L.L.C.

	 ATHENIAN LEASING CORPORATION

	 CZT/ACN TRADEMARKS, LLC

	 EXELATE, INC.

	 GRACENOTE, INC.

	 GRACENOTE DIGITAL VENTURES, LLC

	 GRACENOTE MEDIA SERVICES, LLC

	 NETRATINGS, LLC

	 NIELSEN AUDIO, INC.

	 NIELSEN CONSUMER INSIGHTS, INC.

	 NIELSEN CONSUMER NEUROSCIENCE, INC.

	 NIELSEN FINANCE CO.

	 NIELSEN INTERNATIONAL HOLDINGS, INC.

	 NIELSEN MOBILE, LLC

	 NMR INVESTING I, INC.

	 TCG DIVESTITURE, INC.

	 TNC (US) HOLDINGS INC.

	 THE NIELSEN COMPANY (US), LLC

	 VIZU CORPORATION

	 VNU MARKETING INFORMATION, INC.

		
	By:	 	 /s/ William C. Bradley

		 	Name:	 	William C. Bradley
		 	Title:	 	Vice President & Treasurer
	
	NIELSEN UK FINANCE I, LLC
		
	By:	 	 /s/ William C. Bradley

		 	Name:	 	William C. Bradley
		 	Title:	 	Authorized Signatory

 [Nielsen Finance LLC – Amendment Agreement] 

 
			
	NMR LICENSING ASSOCIATES, L.P.
		
	By:	 	NMR INVESTING I, INC.
		 	its general partner
		
	By:	 	 /s/ William C. Bradley

		 	Name: William C. Bradley
		 	Title:   Vice President & Treasurer
	
	THE NIELSEN COMPANY B.V.
	VNU INTERNATIONAL B.V.
	RSMG INSIGHTS COOPERATIEF U.A.
	TNC EUROPE B.V.
		
	By:	 	 /s/ William C. Bradley

		 	Name: William C. Bradley
		 	Title:   Authorized Signatory

 [Nielsen Finance LLC – Amendment Agreement] 

 SIGNED AND DELIVERED as a DEED 

for and on behalf of THE NIELSEN COMPANY FINANCE (IRELAND) 

DESIGNATED ACTIVITY COMPANY 
 by its lawfully appointed
attorney William C. Bradley 
  

					
	in the presence of:	  		 	 /s/ William C. Bradley

		  		 	Attorney
			
	  
	  		 	
	Witness’ Signature	  		 	
			
	  
	  		 	
	Witness’ Name	  		 	
			
	  
	  		 	
	Witness’ Address	  		 	
			
	  
	  		 	
	Witness’ Occupation	  		 	

 [Nielsen Finance LLC – Amendment Agreement] 

 SIGNED AND DELIVERED as a DEED 

for and on behalf of NIELSEN FINANCE IRELAND LIMITED 
 by
its lawfully appointed attorney William C. Bradley 
  

					
	in the presence of:	  		 	 /s/ William C. Bradley

		  		 	Attorney
			
	  
	  		 	
	Witness’ Signature	  		 	
			
	  
	  		 	
	Witness’ Name	  		 	
			
	  
	  		 	
	Witness’ Address	  		 	
			
	  
	  		 	
	Witness’ Occupation	  		 	

 [Nielsen Finance LLC – Amendment Agreement] 

 SIGNED AND DELIVERED as a DEED 

for and on behalf of NIELSEN FINANCE HOLDINGS IRELAND LIMITED 

by its lawfully appointed attorney William C. Bradley 
  

					
	in the presence of:	  		 	 /s/ William C. Bradley

		  		 	Attorney
			
	  
	  		 	
	Witness’ Signature	  		 	
			
	  
	  		 	
	Witness’ Name	  		 	
			
	  
	  		 	
	Witness’ Address	  		 	
			
	  
	  		 	
	Witness’ Occupation	  		 	

 [Nielsen Finance LLC – Amendment Agreement] 

 
			
	NIELSEN LUXEMBOURG S.À R.L., a private limited liability company (Société à responsabilité limitée) incorporated in Luxembourg, having its registered office at 22 Rue Jean-Pierre
Brasseur, L-1258 Luxembourg, Grand Duchy of Luxembourg and registered with the Luxembourg Register of Commerce and Companies under number B 181.101, as Guarantor
		
	By:	 	 /s/ William C. Bradley

		 	Name: William C. Bradley
		 	Title:   Authorized Signatory
	
	NIELSEN HOLDINGS LUXEMBOURG S.À R.L., a private limited liability company (Société à responsabilité limitée) incorporated in Luxembourg, having its registered office at 22 Rue
Jean-Pierre Brasseur, L-1258 Luxembourg, Grand Duchy of Luxembourg and registered with the Luxembourg Register of Commerce and Companies under number B 218.244, as Guarantor
		
	By:	 	 /s/ William C. Bradley

		 	Name: William C. Bradley
		 	Title:   Authorized Signatory
	
	THE NIELSEN COMPANY (LUXEMBOURG) S.À R.L., a private limited liability company (Société à responsabilité limitée) incorporated in Luxembourg, having its registered office at 22
Rue Jean-Pierre Brasseur, L-1258 Luxembourg, Grand Duchy of Luxembourg and registered with the Luxembourg Register of Commerce and Companies under number B 155.591, as Guarantor
		
	By:	 	 /s/ William C. Bradley

		 	Name: William C. Bradley
		 	Title:   Authorized Signatory

 [Nielsen Finance LLC – Amendment Agreement] 

 
			
	THE NIELSEN COMPANY (EUROPE) SÀRL
		
	By:	 	 /s/ William C. Bradley

		 	Name: William C. Bradley
		 	Title:   Authorized Signatory

 [Nielsen Finance LLC – Amendment Agreement] 

					
	Signed as a deed by	 	)	 	
	WILLIAM C. BRADLEY	 	)	 	
	as attorney for BRANDBANK	 		 	
	LIMITED as Guarantor	 	)	 	
	in the presence of:	 	)	 	
			
		 	 /s/ William C. Bradley
	 	

					
	  
 WILLIAM C. BRADLEY as attorney for BRANDBANK
LIMITED

			
	  
	 	Signature of witness	 	
			
	  
	 	Name of witness	 	
			
	  
	 	Address of witness	 	
			
	  
	 		 	
			
	  
	 		 	

  

					
	CITIBANK, N.A., as Administrative Agent and as Collateral Agent
		
	By:	 	 /s/ Caesar Wyszomirski

		 	Name:	 	Caesar Wyszomirski
		 	Title:	 	Vice President
	
	JPMORGAN CHASE BANK, N.A., as a Lender
		
	By:	 	 /s/ Bruce S. Borden

		 	Name:	 	Bruce S. Borden
		 	Title:	 	Executive Director

 [Additional signatures on file with Nielson] 

[Nielsen Finance LLC – Amendment Agreement] 

 Exhibit A 

Amended Credit Agreement 

[See attached] 

 EXHIBIT A 
  

 
  

SIXTH AMENDED AND RESTATED CREDIT AGREEMENT 

Dated as of August 9, 2006 

Amended and Restated as of June 23, 2009 

Further Amended and Restated as of February 2, 2012 

Further Amended and Restated as of February 28, 2013 

Further Amended and Restated as of April 22, 2014 

Further Amended and Restated as of June 29, 2018 

Further Amended and Restated as of July 21, 2020 

among 
 NIELSEN FINANCE LLC, 

as a U.S. Borrower, 
 TNC (US)
HOLDINGS INC., 
 as a U.S. Borrower, 

NIELSEN HOLDING AND FINANCE B.V., 

as Dutch Borrower, 
 THE GUARANTORS
PARTY HERETO FROM TIME TO TIME 
 CITIBANK, N.A., 

as Administrative Agent, Swing Line Lender and L/C Issuer, 

THE OTHER LENDERS PARTY HERETO FROM TIME TO TIME, 

JPMORGAN CHASE BANK, N.A., 

CITIBANK, N.A. 
 BNP PARIBAS, 

HSBC SECURITIES (USA) INC., 
 MIZUHO
BANK, LTD., 
 MUFG BANK, LTD. and 

WELLS FARGO BANK, NATIONAL ASSOCIATION, 

as Co-Syndication Agents 

BANK OF AMERICA, N.A., 
 CAPITAL
ONE, NATIONAL ASSOCIATION, 
 CANADIAN IMPERIAL BANK OF COMMERCE, NEW YORK BRANCH, 

FIFTH THIRD BANK, NATIONAL ASSOCIATION, 

SUMITOMO MITSUI BANKING CORPORATION, 

TD BANK, N.A. and 
 INDUSTRIAL AND
COMMERCIAL BANK OF CHINA LTD., NEW YORK BRANCH 
 as Co-Documentation Agents 

JPMORGAN CHASE BANK, N.A. 
 , 

 CITIBANK, N.A. 

BNP PARIBAS, 
 HSBC SECURITIES (USA)
INC., 
 MIZUHO BANK, LTD., 
 MUFG
BANK, LTD. and 
 WELLS FARGO BANK, NATIONAL ASSOCIATION, 

as Lead Arrangers and Joint Bookrunners 
  

 
  

 TABLE OF CONTENTS 

 

							
	 	 	 	  	Page	 
	
	ARTICLE I.	  

	DEFINITIONS AND ACCOUNTING TERMS	  

			
	 Section 1.01        
	 	Defined Terms	  	 	1	 
	 Section 1.02
	 	Other Interpretive Provisions	  	 	54	 
	 Section 1.03
	 	Accounting Terms	  	 	54	 
	 Section 1.04
	 	Rounding	  	 	54	 
	 Section 1.05
	 	References to Agreements, Laws, Etc.	  	 	55	 
	 Section 1.06
	 	Times of Day	  	 	55	 
	 Section 1.07
	 	Timing of Payment of Performance	  	 	55	 
	 Section 1.08
	 	Currency Equivalents Generally	  	 	55	 
	 Section 1.09
	 	Change of Currency	  	 	56	 
	 Section 1.10
	 	Cumulative Credit Transactions	  	 	56	 
	 Section 1.11
	 	Limited Condition Transactions	  	 	56	 
	 Section 1.12
	 	Divisions	  	 	57	 
	
	ARTICLE II.	  

	THE COMMITMENTS AND CREDIT EXTENSIONS	  

			
	 Section 2.01
	 	The Loans	  	 	57	 
	 Section 2.02
	 	Borrowings, Conversions and Continuations of Loans	  	 	59	 
	 Section 2.03
	 	Letters of Credit	  	 	61	 
	 Section 2.04
	 	Swing Line Loans	  	 	68	 
	 Section 2.05
	 	Prepayments	  	 	70	 
	 Section 2.06
	 	Termination or Reduction of Commitments	  	 	73	 
	 Section 2.07
	 	Repayment of Loans	  	 	73	 
	 Section 2.08
	 	Interest	  	 	74	 
	 Section 2.09
	 	Fees	  	 	75	 
	 Section 2.10
	 	Computation of Interest and Fees	  	 	76	 
	 Section 2.11
	 	Evidence of Indebtedness	  	 	76	 
	 Section 2.12
	 	Payments Generally	  	 	77	 
	 Section 2.13
	 	Sharing of Payments	  	 	79	 
	 Section 2.14
	 	Incremental Credit Extensions	  	 	79	 
	 Section 2.15
	 	Currency Equivalents	  	 	82	 
	 Section 2.16
	 	Extension Offers	  	 	83	 
	 Section 2.17
	 	Revolver Replacement Term Loans	  	 	86	 
	 Section 2.18
	 	Defaulting Lenders	  	 	86	 
	 Section 2.19
	 	Recalculation of Interest	  	 	87	 
	
	ARTICLE III.	  

	TAXES, INCREASED COSTS PROTECTION AND ILLEGALITY	  

			
	 Section 3.01
	 	Taxes	  	 	88	 
	 Section 3.02
	 	Illegality	  	 	89	 
	 Section 3.03
	 	Inability to Determine Rates	  	 	90	 

  
 -i- 

							
	 Section 3.04        
	 	Increased Cost and Reduced Return; Capital Adequacy; Reserves on Eurocurrency Rate Loans	  	 	92	 
	 Section 3.05
	 	Funding Losses	  	 	93	 
	 Section 3.06
	 	Matters Applicable to All Requests for Compensation	  	 	93	 
	 Section 3.07
	 	Replacement of Lenders under Certain Circumstances	  	 	94	 
	 Section 3.08
	 	Survival	  	 	95	 
	
	ARTICLE IV.	  

	CONDITIONS PRECEDENT TO CREDIT EXTENSIONS	  

			
	 Section 4.01
	 	[Reserved]	  	 	96	 
	 Section 4.02
	 	Conditions to Credit Extensions under Revolving Credit Facilities	  	 	96	 
	
	ARTICLE V.	  

	REPRESENTATIONS AND WARRANTIES	  

			
	 Section 5.01
	 	Existence, Qualification and Power; Compliance with Laws	  	 	97	 
	 Section 5.02
	 	Authorization; No Contravention	  	 	97	 
	 Section 5.03
	 	Governmental Authorization; Other Consents	  	 	97	 
	 Section 5.04
	 	Binding Effect	  	 	97	 
	 Section 5.05
	 	Financial Statements; No Material Adverse Effect	  	 	98	 
	 Section 5.06
	 	Litigation	  	 	98	 
	 Section 5.07
	 	No Default	  	 	99	 
	 Section 5.08
	 	Ownership of Property; Liens	  	 	99	 
	 Section 5.09
	 	Environmental Compliance	  	 	99	 
	 Section 5.10
	 	Taxes	  	 	100	 
	 Section 5.11
	 	ERISA Compliance	  	 	100	 
	 Section 5.12
	 	Subsidiaries; Equity Interests	  	 	101	 
	 Section 5.13
	 	Margin Regulations; Investment Company Act	  	 	101	 
	 Section 5.14
	 	Disclosure	  	 	101	 
	 Section 5.15
	 	Labor Matters	  	 	101	 
	 Section 5.16
	 	USA Patriot Act; Sanctions, Anti-Corruption	  	 	102	 
	 Section 5.17
	 	Intellectual Property; Licenses, Etc.	  	 	102	 
	 Section 5.18
	 	Solvency	  	 	103	 
	 Section 5.19
	 	Subordination of Junior Financing	  	 	103	 
	 Section 5.20
	 	Dutch FSA	  	 	103	 
	 Section 5.21
	 	Security Documents	  	 	103	 
	
	ARTICLE VI.	  

	AFFIRMATIVE COVENANTS	  

			
	 Section 6.01
	 	Financial Statements	  	 	104	 
	 Section 6.02
	 	Certificates; Other Information	  	 	106	 
	 Section 6.03
	 	Notices	  	 	107	 
	 Section 6.04
	 	Payment of Obligations	  	 	107	 
	 Section 6.05
	 	Preservation of Existence, Etc.	  	 	107	 
	 Section 6.06
	 	Maintenance of Properties	  	 	107	 
	 Section 6.07
	 	Maintenance of Insurance	  	 	107	 
	 Section 6.08
	 	Compliance with Laws	  	 	108	 
	 Section 6.09
	 	Books and Records	  	 	108	 
	 Section 6.10
	 	Inspection Rights	  	 	108	 

  
 -ii- 

							
	 Section 6.11        
	 	Additional Collateral; Additional Guarantors	  	 	108	 
	 Section 6.12
	 	Compliance with Environmental Laws	  	 	111	 
	 Section 6.13
	 	Further Assurances and Post-Closing Conditions	  	 	111	 
	 Section 6.14
	 	Designation of Subsidiaries	  	 	111	 
	
	ARTICLE VII.	  

	NEGATIVE COVENANTS	  

			
	 Section 7.01
	 	Liens	  	 	112	 
	 Section 7.02
	 	Investments	  	 	116	 
	 Section 7.03
	 	Indebtedness	  	 	118	 
	 Section 7.04
	 	Fundamental Changes	  	 	121	 
	 Section 7.05
	 	Dispositions	  	 	123	 
	 Section 7.06
	 	Restricted Payments	  	 	125	 
	 Section 7.07
	 	Change in Nature of Business	  	 	127	 
	 Section 7.08
	 	Transactions with Affiliates	  	 	127	 
	 Section 7.09
	 	Burdensome Agreements	  	 	128	 
	 Section 7.10
	 	Use of Proceeds	  	 	129	 
	 Section 7.11
	 	Total Leverage Ratio	  	 	130	 
	 Section 7.12
	 	Accounting Changes	  	 	130	 
	 Section 7.13
	 	Prepayments, Etc. of Indebtedness	  	 	130	 
	 Section 7.14
	 	Permitted Activities	  	 	131	 
	
	ARTICLE VIII.	  

	EVENTS OF DEFAULT AND REMEDIES	  

			
	 Section 8.01
	 	Events of Default	  	 	131	 
	 Section 8.02
	 	Remedies upon Event of Default	  	 	133	 
	 Section 8.03
	 	Exclusion of Immaterial Subsidiaries; Certain Dutch Matters	  	 	134	 
	 Section 8.04
	 	Application of Funds	  	 	135	 
	 Section 8.05
	 	Company’s Right to Cure	  	 	136	 
	
	ARTICLE IX.	  

	ADMINISTRATIVE AGENT AND OTHER AGENTS	  

			
	 Section 9.01
	 	Appointment and Authorization of Agents	  	 	136	 
	 Section 9.02
	 	Delegation of Duties	  	 	137	 
	 Section 9.03
	 	Liability of Agents	  	 	137	 
	 Section 9.04
	 	Reliance by Agents	  	 	138	 
	 Section 9.05
	 	Notice of Default	  	 	138	 
	 Section 9.06
	 	Credit Decision; Disclosure of Information by Agents	  	 	138	 
	 Section 9.07
	 	Indemnification of Agents	  	 	139	 
	 Section 9.08
	 	Agents in Their Individual Capacities	  	 	139	 
	 Section 9.09
	 	Successor Agents	  	 	140	 
	 Section 9.10
	 	Administrative Agent May File Proofs of Claim	  	 	140	 
	 Section 9.11
	 	Collateral and Guaranty Matters	  	 	141	 
	 Section 9.12
	 	Other Agents; Arrangers and Managers	  	 	142	 
	 Section 9.13
	 	Appointment of Supplemental Agents	  	 	142	 
	 Section 9.14
	 	Withholding Taxes	  	 	143	 

  
 -iii- 

							
	ARTICLE X.	  

	MISCELLANEOUS	  

			
	 Section 10.01
	 	Amendments, Etc.	  	 	144	 
	 Section 10.02
	 	Notices and Other Communications; Facsimile Copies	  	 	146	 
	 Section 10.03
	 	No Waiver; Cumulative Remedies	  	 	147	 
	 Section 10.04
	 	Attorney Costs and Expenses	  	 	147	 
	 Section 10.05
	 	Indemnification by the Borrowers	  	 	148	 
	 Section 10.06
	 	Payments Set Aside	  	 	149	 
	 Section 10.07
	 	Successors and Assigns	  	 	149	 
	 Section 10.08
	 	Confidentiality	  	 	153	 
	 Section 10.09
	 	Setoff	  	 	154	 
	 Section 10.10
	 	Interest Rate Limitation	  	 	154	 
	 Section 10.11
	 	Counterparts	  	 	154	 
	 Section 10.12
	 	Integration	  	 	154	 
	 Section 10.13
	 	Survival of Representations and Warranties	  	 	155	 
	 Section 10.14
	 	Severability	  	 	155	 
	 Section 10.15
	 	GOVERNING LAW	  	 	155	 
	 Section 10.16
	 	WAIVER OF RIGHT TO TRIAL BY JURY	  	 	156	 
	 Section 10.17
	 	Binding Effect	  	 	156	 
	 Section 10.18
	 	Judgment Currency	  	 	156	 
	 Section 10.19
	 	Lender Action	  	 	157	 
	 Section 10.20
	 	USA Patriot Act	  	 	157	 
	 Section 10.21
	 	Agent for Service of Process	  	 	157	 
	 Section 10.22
	 	Non-Public Lender Representations	  	 	157	 
	 Section 10.23
	 	Acknowledgement and Consent to Bail-In of Affected Financial Institutions	  	 	158	 
	 Section 10.24
	 	Electronic Execution of Assignment and Certain Other Documents	  	 	158	 
	 Section 10.25
	 	Acknowledgement Regarding Any Supported QFCs	  	 	158	 
	
	ARTICLE XI.	  

	GUARANTEE	  

			
	 Section 11.01        
	 	The Guarantee	  	 	159	 
	 Section 11.02
	 	Obligations Unconditional	  	 	160	 
	 Section 11.03
	 	Reinstatement	  	 	161	 
	 Section 11.04
	 	Subrogation; Subordination	  	 	161	 
	 Section 11.05
	 	Remedies	  	 	161	 
	 Section 11.06
	 	Instrument for the Payment of Money	  	 	161	 
	 Section 11.07
	 	Continuing Guarantee	  	 	161	 
	 Section 11.08
	 	General Limitation on Guarantee Obligations	  	 	161	 
	 Section 11.09
	 	Release of Guarantors	  	 	162	 
	 Section 11.10
	 	Right of Contribution	  	 	162	 
	 Section 11.11
	 	Certain Dutch Matters	  	 	162	 
	 Section 11.12
	 	Subject to Intercreditor Agreement	  	 	162	 
	 Section 11.13
	 	Keepwell	  	 	163	 
	 Section 11.14
	 	Additional Borrowers	  	 	163	 
	 Section 11.15
	 	Certain ERISA Matters	  	 	164	 
	 Section 11.16
	 	Certain Swiss Matters: Up-Stream and Cross-Stream Limitation	  	 	165	 
	 Section 11.17
	 	Certain Luxembourg Matters	  	 	167	 

  
 -iv- 

			
	SCHEDULES	  	
		
	1.01B	  	Unrestricted Subsidiaries
	5.08	  	Ownership of Property
	5.09(b)	  	Environmental Matters
	5.09(d)	  	Environmental Actions
	5.10	  	Taxes
	5.11(a)	  	ERISA Compliance
	5.12	  	Subsidiaries and Other Equity Investments
	7.01(b)	  	Existing Liens
	7.02(f)	  	Existing Investments
	7.03(b)	  	Existing Indebtedness
	7.05(k)	  	Dispositions
	7.08	  	Transactions with Affiliates
	7.09	  	Certain Contractual Obligations
	10.02	  	Administrative Agent’s Office, Certain Addresses for Notices
		
	EXHIBITS	  	
		
	        Form of	  	
		
	A	  	Committed Loan Notice
	B	  	Swing Line Loan Notice
	C-1	  	Class B-4 Term Note
	C-1A	  	Class A Term Note
	C-3	  	Tranche A Revolving Credit Note
	C-4	  	Swing Line Note
	C-4B-2	  	Class B-2 Euro Term Note
	D	  	Compliance Certificate
	E	  	Assignment and Assumption
	G-1	  	Perfection Certificate
	G-2	  	Perfection Certificate Supplement
	H	  	Intercompany Note
	11.14A	  	Borrowing Subsidiary Agreement
	11.14B	  	Borrowing Subsidiary Termination

  
 -v- 

 SIXTH AMENDED AND RESTATED CREDIT AGREEMENT 

This SIXTH AMENDED AND RESTATED CREDIT AGREEMENT (this “Agreement”) is entered into as of July 21, 2020 among NIELSEN
FINANCE LLC, a Delaware limited liability company (together with its successors and assigns, “Nielsen”), TNC (US) HOLDINGS INC. (formerly known as VNU, Inc.), a New York corporation (together with its successors and assigns,
“TNC” and, together with Nielsen, the “U.S. Borrowers”), NIELSEN HOLDING AND FINANCE B.V. (formerly known as VNU Holding and Finance B.V.), a private company organized under the laws of The Netherlands, having its
corporate seat in Haarlem, The Netherlands (together with its successors and assigns, the “Dutch Borrower” and, together with the U.S. Borrowers, the “Borrowers”), the Guarantors party hereto from time to time,
CITIBANK, N.A., as Administrative Agent, a Swing Line Lender and an L/C Issuer, and each lender from time to time party hereto (collectively, the “Lenders” and individually, a “Lender”), and amends and restates the
Original Credit Agreement, dated as of August 9, 2006, as amended and restated as of June 23, 2009, as further amended and restated as of February 2, 2012, as further amended and restated as of February 28, 2013, as further
amended and restated as of April 22, 2014, as amended by that certain Amendment No. 1 dated as of March 30, 2016, as further amended by that certain Amendment No. 2 dated as of October 4, 2016, as further amended by that
certain Amendment No. 3 dated as of April 13, 2017, as further amended by that certain Amendment No. 4 dated as of June 29, 2018, as further amended and restated as of June 29, 2018, and as further amended from time to time
prior to the date hereof (the “Existing Credit Agreement”). 
 PRELIMINARY STATEMENTS 

The Borrowers, various lenders and Citibank N.A., as Administrative Agent for such Lenders, are parties to the Existing Credit Agreement. 

The Borrowers, the Required Lenders and other applicable Lenders, in each case, under the Existing Credit Agreement and the Administrative
Agent have agreed that the Existing Credit Agreement be amended and restated in its entirety. 
 The applicable Lenders have indicated their
willingness to lend, and the L/C Issuers have indicated their willingness to issue Letters of Credit, in each case, on the terms and subject to the conditions set forth herein. 

In consideration of the mutual covenants and agreements herein contained, the parties hereto covenant and agree to amend and restate the
Existing Credit Agreement in its entirety as follows: 
 ARTICLE I. 

Definitions and Accounting Terms 

Section 1.01    Defined Terms. 

As used in this Agreement, the following terms shall have the meanings set forth below: 

“2020 Credit Agreement” means that certain Credit Agreement, dated as of June 4, 2020 (as amended, restated,
supplemented, replaced or otherwise modified from time to time), among Nielsen, NHF, the guarantors party thereto from time to time, Citibank, N.A., as Administrative Agent, and each lender from time to time party thereto. 

“2020 Credit Agreement Closing Date” means June 4, 2020. 

 “2020 Perfection Certificate” means that certain Perfection Certificate,
dated as of June 4, 2020 executed by the Loan Parties party thereto. 
 “ACN” means ACN Holdings, Inc., a Delaware
corporation. 
 “Acquired EBITDA” means, with respect to any Acquired Entity or Business for any period, the amount for
such period of Consolidated EBITDA of such Acquired Entity or Business (determined as if references to the Covenant Parties and their Restricted Subsidiaries in the definition of Consolidated EBITDA were references to such Acquired Entity or
Business and its Subsidiaries), all as determined on a consolidated basis for such Acquired Entity or Business. 
 “Acquired Entity
or Business” has the meaning set forth in the definition of the term “Consolidated EBITDA.” 
 “Additional
Lender” has the meaning set forth in Section 2.14(a). 
 “Administrative Agent” means Citibank, N.A., in its
capacity as administrative agent under any of the Loan Documents, or any successor administrative agent; it being understood that Citibank, N.A. may designate any of its Affiliates, including without limitation Citicorp International Limited, as
administrative agent for Alternative Currency Loans and that such Affiliate shall be considered an Administrative Agent for all purposes hereunder. 

“Administrative Agent’s Office” means, with respect to any currency, the Administrative Agent’s address and, as
appropriate, account as set forth on Schedule 10.02 with respect to such currency, or such other address or account with respect to such currency as the Administrative Agent may from time to time notify the Borrowers and the Lenders. 

“Administrative Questionnaire” means an Administrative Questionnaire in a form supplied by the Administrative Agent. 

“Affiliate” means, with respect to any Person, (i) another Person that directly, or indirectly through one or more
intermediaries, Controls or is Controlled by or is under common Control with the Person specified, or (ii) if such Person is an investment fund, any other investment fund the primary investment advisor to which is the primary investment advisor
to such Person or an Affiliate thereof. “Control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a Person, whether through the ability to exercise voting
power, by contract or otherwise. “Controlling” and “Controlled” have meanings correlative thereto. 

“Affected Financial Institution” means (a) any EEA Financial Institution or (b) any UK Financial Institution. 

“Agent-Related Persons” means the Agents, together with their respective Affiliates, and the officers, directors, employees,
agents and attorneys-in-fact of such Persons and Affiliates. 

“Agents” means, collectively, the Administrative Agent, the Collateral Agent, the
Co-Syndication Agents, the Co-Documentation Agents, the Original Syndication Agent, the Original Co-Documentation Agents and the
Supplemental Agents (if any). 
 “Aggregate Commitments” means the Commitments of all the Lenders. 

  
 2 

 “Agreement” means this Credit Agreement, as the same may be amended,
supplemented or otherwise modified from time to time. 
 “Agreement Currency” has the meaning set forth in
Section 10.18. 
 “Alternative Currency” means Euros, Canadian Dollars or any other additional currency as provided
under Section 11.14. 
 “Alternative Currency Loan” means a Loan that is a Eurocurrency Rate Loan and that is made in
an Alternative Currency pursuant to the applicable Committed Loan Notice or a Swing Line Loan denominated in Euro. 
 “Amendment
Agreement” means the Amendment Agreement dated as of June 16, 2009 among the Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 

“Amendment Effective Date” has the meaning set forth in the Amendment Agreement. 

“Amendment No. 1” means Amendment No. 1 dated as of March 30, 2016 among the Borrowers, the
Administrative Agent and the Lenders and Guarantors party thereto. 
 “Amendment No. 2” means Amendment
No. 2 dated as of October 4, 2016 among the Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 

“Amendment No. 3” means Amendment No. 3 dated as of April 13, 2017 among the Borrowers, the
Administrative Agent and the Lenders and Guarantors party thereto. 
 “Amendment No. 2 Effective
Date” has the meaning set forth in Amendment No. 2. 
 “Amendment No. 3 Effective Date”
has the meaning set forth in Amendment No. 3. 
 “Anti-Corruption Laws” means all laws, rules, and regulations of any
jurisdiction applicable to the Borrowers or any of their Subsidiaries from time to time concerning or relating to bribery or corruption. 

“Anti-Terrorism Law” has the meaning set forth in Section 5.16(a). 

“Applicable ECF Percentage” means, for any fiscal year, (a) 50% if the Total Leverage Ratio as of the last day of such fiscal
year is greater than or equal to 6.00 to 1.00, (b) 25% if the Total Leverage Ratio as of the last day of such fiscal year is less than 6.00 to 1.00 but greater than or equal to 5.00 to 1.00 and (c) 0% if the Total Leverage Ratio as of the last day
of such fiscal year is less than 5.00 to 1.00. 
 “Applicable Percentage” means with respect to any Revolving Credit
Lender, the percentage of the total Revolving Credit Commitments represented by such Revolving Credit Lender’s Revolving Credit Commitment. If the Revolving Credit Commitments have terminated or expired, the Applicable Percentages shall be
determined based upon the Revolving Credit Commitments most recently in effect, giving effect to any assignments. 
 “Applicable
Period” has the meaning set forth in the definition of the term “Applicable Rate”. 
 “Applicable Rate”
means a percentage per annum equal to: 

  
 3 

 (a)    with respect to Class A Term Loans, the
following percentages per annum based upon the Total Leverage Ratio as set forth in the most recent Compliance Certificate received by the Administrative Agent pursuant to Section 6.02(a): 

 

											
	 Applicable Rate
	 
	 Pricing Level
	  	Total Leverage Ratio	  	Eurocurrency Rate	 	 	Base Rate	 
	 1
	  	<2.00:1	  	 	1.25	% 	 	 	0.25	% 
	 2
	  	>2.00:1 but <3.25	  	 	1.50	% 	 	 	0.50	% 
	 3
	  	>3.25:1 but <5.00	  	 	1.75	% 	 	 	0.75	% 
	 4
	  	>5.00:1	  	 	2.00	% 	 	 	1.00	% 

 (b)    with respect to
Class B-4 Term Loans, 2.00% in the case of Eurocurrency Rate Loans and 1.00% in the case of Base Rate Loans; 

(c)    with respect to Class B-2 Euro Term Loans, 2.50%; and

 (d)    with respect to Revolving Credit Loans, unused Revolving Credit Commitments and Letter of
Credit fees, the following percentages per annum (less, in the case of Letter of Credit fees, the fronting fee payable in respect of the applicable Letter of Credit), based upon the Total Leverage Ratio as set forth in the most recent Compliance
Certificate received by the Administrative Agent pursuant to Section 6.02(a): 
  

															
	 Applicable Rate
	 
	 Pricing Level
	  	Total
Leverage Ratio	  	Eurocurrency
Rate and Letter
of Credit Fees	 	 	Base Rate	 	 	Unused
Commitment
Fee Rate	 
	 1
	  	<2.00:1	  	 	1.25	% 	 	 	0.25	% 	 	 	0.200	% 
	 2
	  	>2.00:1 but <3.25	  	 	1.50	% 	 	 	0.50	% 	 	 	0.250	% 
	 3
	  	>3.25:1 but <5.00	  	 	1.75	% 	 	 	0.75	% 	 	 	0.300	% 
	 4
	  	>5.00:1	  	 	2.00	% 	 	 	1.00	% 	 	 	0.350	% 

 Any increase or decrease in the Applicable Rate resulting from a change in the Total Leverage Ratio shall become effective as
of the first Business Day immediately following the date a Compliance Certificate is delivered pursuant to Section 6.02(a); provided that, at the option of the Administrative Agent or the Required Lenders, the highest Pricing Level shall
apply (x) as of the first Business Day after the date on which a Compliance Certificate was required to have been delivered but was not delivered, and shall continue to so apply to and including the date on which such Compliance Certificate is
so delivered (and thereafter the Pricing Level otherwise determined in accordance with this definition shall apply) and (y) as of the first Business Day after an Event of Default under Section 8.01(a) shall have occurred and be continuing,
and shall continue to so apply to but excluding the date on which such Event of Default is cured or waived (and thereafter the Pricing Level otherwise determined in accordance with this definition shall apply). 

In the event that any Compliance Certificate is shown by the Administrative Agent to be inaccurate (whether as a result of an inaccuracy in
the financial statements on which such Compliance Certificate is based, a mistake in calculating the applicable Total Leverage Ratio or otherwise) at any time that this Agreement is in effect and any Loans or Commitments are outstanding such that
the Applicable 

  
 4 

 
Rate for any period (an “Applicable Period”) should have been higher than the Applicable Rate applied for such Applicable Period, then (i) the Borrower shall promptly (and
in no event later than five (5) Business Days thereafter) deliver to the Administrative Agent a corrected Compliance Certificate for such Applicable Period, (ii) the Applicable Rate shall be determined by reference to the corrected
Compliance Certificate (but in no event shall the Lenders owe any amounts to the Borrower), and (iii) the Borrowers shall pay to the Administrative Agent promptly upon demand (and in no event later than five (5) Business Days after demand)
any additional interest owing as a result of such increased Applicable Rate for such Applicable Period, which payment shall be promptly applied by the Administrative Agent in accordance with the terms hereof. Notwithstanding anything to the contrary
in this Agreement, any additional interest hereunder shall not be due and payable until demand is made for such payment pursuant to clause (iii) above and accordingly, any nonpayment of such interest as a result of any such inaccuracy shall not
constitute a Default (whether retroactively or otherwise), and no such amounts shall be deemed overdue (and no amounts shall accrue interest at the Default Rate), at any time prior to the date that is five (5) Business Days following such
demand. 
 “Appropriate Lender” means, at any time, (a) with respect to Loans of any Class, the Lenders of such Class,
(b) with respect to Letters of Credit, (i) the relevant L/C Issuers and (ii) the Tranche A Revolving Credit Lenders and (c) with respect to the Swing Line Facility, (i) the relevant Swing Line Lender and (ii) if any
Swing Line Loans are outstanding pursuant to Section 2.04(a), the Tranche A Revolving Credit Lenders. 
 “Approved
Bank” has the meaning set forth in clause (c) of the definition of “Cash Equivalents.” 
 “Approved
Fund” means any Fund that is administered, advised or managed by (a) a Lender, (b) an Affiliate of a Lender or (c) an entity or an Affiliate of an entity that administers, advises or manages a Lender. 

“Arrangers” means JPMorgan Chase Bank, N.A., Citibank, N.A., BNP Paribas, HSBC Securities (USA) Inc., Mizuho Bank, Ltd., MUFG
Bank, Ltd. and Wells Fargo Bank, National Association. 
 “Assignees” has the meaning set forth in Section 10.07(b).

 “Assignment and Assumption” means an Assignment and Assumption substantially in the form of Exhibit E. 

“Attorney Costs” means and includes all reasonable and documented out-of-pocket fees, expenses and disbursements of any law firm or other external legal counsel. 

“Attributable Indebtedness” means, on any date, in respect of any Capitalized Lease of any Person, the capitalized amount
thereof that would appear on a balance sheet of such Person prepared as of such date in accordance with GAAP. 
 “Audited Financial
Statements” means the audited consolidated balance sheet of the Company and its Subsidiaries as of each of December 31, 2019 and 2018, and the related audited consolidated statements of income, of changes in shareholders’ equity
and of cash flows for the Company and its Subsidiaries for the fiscal years ended December 31, 2019, 2018 and 2017, respectively. 

“Auto-Extension Letter of Credit” has the meaning set forth in Section 2.03(b)(iii). 

  
 5 

 “Bail-In Action” means the exercise
of any Write-Down and Conversion Powers by the applicable Resolution Authority in respect of any liability of an Affected Financial Institution. 

“Bail-In Legislation” means, (a) with respect to any EEA Member Country
implementing Article 55 of Directive 2014/59/EU of the European Parliament and of the Council of the European Union, the implementing law, rule, regulation or requirement for such EEA Member Country from time to time which is described in the EU Bail-In Legislation Schedule, and (b) with respect to the United Kingdom, Part I of the United Kingdom Banking Act 2009 (as amended from time to time) and any other law, regulation or rule applicable in the
United Kingdom relating to the resolution of unsound or failing banks, investment firms or other financial institutions or their affiliates (other than through liquidation, administration or other insolvency proceedings). 

“Base Rate” means for any day a fluctuating rate per annum equal to the higher of (a) the Federal Funds Rate plus 1/2 of
1% and (b) the rate of interest in effect for such day as publicly announced from time to time by Citibank, N.A. as its “prime rate.” The “prime rate” is a rate set by Citibank, N.A. based upon various factors including
Citibank, N.A. costs and desired return, general economic conditions and other factors, and is used as a reference point for pricing some loans, which may be priced at, above, or below such announced rate. Any change in such rate announced by
Citibank, N.A. shall take effect at the opening of business on the day specified in the public announcement of such change. 
 “Base
Rate Loan” means a Loan that bears interest based on the Base Rate. 
 “Beneficial Ownership Certification” means
a certification regarding beneficial ownership or control as required by the Beneficial Ownership Regulation. 
 “Beneficial
Ownership Regulation” means 31 C.F.R. § 1010.230. 
 “Benefit Plan” means any of (a) an “employee
benefit plan” (as defined in Section 3(3) of ERISA) that is subject to Title I of ERISA, (b) a “plan” as defined in Section 4975 of the Code to which Section 4975 of the Code applies, and (c) any Person whose
assets include (for purposes of the Plan Asset Regulations or otherwise for purposes of Title I of ERISA or Section 4975 of the Code) the assets of any such “employee benefit plan” or “plan.” 

“BHC Act Affiliate” of a party means an “affiliate’ (as such term is defined under, and interpreted in accordance
with, 12 U.S.C. 1841(k)) of such party. 
 “BME” means VNU Business Media Europe B.V., a private company incorporated under
the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands, and its and the other Subsidiaries of NHF that constitute the European portion of the Company’s BI segment (i) as identified to the Administrative Agent
prior to the Closing Date and (ii) after the Closing Date. 
 “Borrowers” has the meaning set forth in the
introductory paragraph to this Agreement. 
 “Borrowing” means a Revolving Credit Borrowing, a Swing Line Borrowing, or a
Term Borrowing, as the context may require. 

  
 6 

 “Business Day” means any day other than a Saturday, Sunday or other day on
which commercial banks are authorized to close under the Laws of, or are in fact closed in, the state where the Administrative Agent’s Office with respect to Obligations denominated in Dollars is located and: 

(a)    if such day relates to any interest rate settings as to a Eurocurrency Rate Loan denominated in
Dollars, any fundings, disbursements, settlements and payments in Dollars in respect of any such Eurocurrency Rate Loan, or any other dealings in Dollars to be carried out pursuant to this Agreement in respect of any such Eurocurrency Rate Loan,
means any such day on which dealings in deposits in Dollars are conducted by and between banks in the London interbank eurodollar market; and 

(b)    if such day relates to any interest rate settings as to a Eurocurrency Rate Loan denominated in
Euros, any fundings, disbursements, settlements and payments in Euros in respect of any such Eurocurrency Rate Loan, or any other dealings in Euros to be carried out pursuant to this Agreement in respect of any such Eurocurrency Rate Loan, means a
TARGET Day; and 
 (c)    if such day relates to any interest rate settings as to an Alternative Currency
Loan denominated in an Alternative Currency other than Euros, any fundings, disbursements, settlements and payments in such Alternative Currency in respect of any such Alternative Currency Loan, or any other dealings in such Alternative Currency to
be carried out pursuant to this Agreement in respect of any such Alternative Currency Loan, means any such day on which dealings in deposits in such Alternative Currency are conducted by and between banks in the London or other applicable offshore
interbank market and in the home country for such Alternative Currency. 
 “Canadian Borrower” shall mean a Restricted
Subsidiary of NHF organized under the laws of Canada and identified by the Company to become a borrower under an additional Revolving Credit Facility hereunder pursuant to Section 2.14 hereof; provided, that such Restricted Subsidiary
shall be reasonably acceptable to the Administrative Agent and shall execute and deliver an Incremental Amendment and such Collateral Documents or other Loan Documents as the Administrative Agent shall deem reasonably necessary for such Restricted
Subsidiary to become a borrower hereunder. 
 “Canadian Dollar” and “CAD” means lawful money of Canada.

 “Capital Expenditures” shall mean, for any period, the aggregate of (a) all expenditures (whether paid in cash or
accrued as liabilities) by the Covenant Parties and their Restricted Subsidiaries during such period that, in conformity with GAAP, are or are required to be included as additions during such period to tangible fixed assets, Capitalized Software
Expenditures and other deferred charges included in Capital Expenditures reflected in the consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries, and (b) the value of all assets under Capitalized Leases incurred by
the Covenant Parties and their Restricted Subsidiaries during such period; provided that the term “Capital Expenditures” shall not include (i) expenditures made in connection with the replacement, substitution, restoration or
repair of assets to the extent financed with (x) insurance proceeds paid on account of the loss of or damage to the assets being replaced, re-stored or repaired or (y) awards of compensation arising
from the taking by eminent domain or condemnation of the assets being replaced, (ii) the purchase price of equipment that is purchased simultaneously with the trade-in of existing equipment to the extent
that the gross amount of such purchase price is reduced by the credit granted by the seller of such equipment for the equipment being traded in at such time, (iii) the purchase of plant, property or equipment or software to the extent financed
with the proceeds of Dispositions that are not required to be applied to prepay Term Loans pursuant to Section 2.05(b), (iv) expenditures that are accounted for as capital expenditures by a Covenant Party or any Restricted Subsidiary and that
actually are paid for by a Person other than a Covenant Party or any Restricted Subsidiary and for which neither a Covenant Party nor any Restricted Subsidiary has provided or is required to provide or incur, directly or indirectly, any
consideration or obligation to such Person or any other Person (whether before, during or after such period), (v) the book value of any asset owned by a Covenant Party or any Restricted Subsidiary prior to

  
 7 

 
or during such period to the extent that such book value is included as a capital expenditure during such period as a result of such Person reusing or beginning to reuse such asset during such
period without a corresponding expenditure actually having been made in such period, provided that (x) any expenditure necessary in order to permit such asset to be reused shall be included as a Capital Expenditure during the period in
which such expenditure actually is made and (y) such book value shall have been included in Capital Expenditures when such asset was originally acquired, or (vi) expenditures that constitute Permitted Acquisitions. 

“Capitalized Leases” means all leases that have been or should be, in accordance with GAAP, recorded as capitalized leases;
provided that for all purposes hereunder the amount of obligations under any Capitalized Lease shall be the amount thereof accounted for as a liability in accordance with GAAP. 

“Capitalized Software Expenditures” means, for any period, the aggregate of all expenditures (whether paid in cash or accrued
as liabilities) by the Covenant Parties and their Restricted Subsidiaries during such period in respect of purchased software or internally developed software and software enhancements that, in conformity with GAAP, are or are required to be
reflected as capitalized costs on the consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries. 
 “Cash
Collateral” has the meaning specified in Section 2.03(g). 
 “Cash Collateral Account” means a blocked
account at Citibank, N.A. (or another commercial bank selected in compliance with Section 9.09) in the name of the Administrative Agent and under the sole dominion and control of the Administrative Agent, and otherwise established in a manner
satisfactory to the Administrative Agent. 
 “Cash Collateralize” has the meaning specified in Section 2.03(g). 

“Cash Equivalents” means any of the following types of Investments, to the extent owned by the Covenant Parties or any
Restricted Subsidiary: 
 (a)    Dollars, Euros or, in the case of any Foreign Subsidiary, such local
currencies held by it from time to time in the ordinary course of business; 
 (b)    readily marketable
obligations issued or directly and fully guaranteed or insured by the government or any agency or instrumentality of (i) the United States or (ii) any member nation of the European Union, in each case having average maturities of not more
than 12 months from the date of acquisition thereof; provided that the full faith and credit of the United States or a member nation of the European Union is pledged in support thereof; 

(c)    time deposits with, or insured certificates of deposit or bankers’ acceptances of, any
commercial bank that (i) is a Lender or (ii) (A) is organized under the Laws of the United States, any state thereof, the District of Columbia or any member nation of the Organization for Economic Cooperation and Development or is the
principal banking Subsidiary of a bank holding company organized under the Laws of the United States, any state thereof, the District of Columbia or any member nation of the Organization for Economic Cooperation and Development, and is a member of
the Federal Reserve System, and (B) has combined capital and surplus of at least $250,000,000 (any such bank in the foregoing clause (i) or (ii) being an “Approved Bank”), in each case with average maturities of not more
than 12 months from the date of acquisition thereof; 

  
 8 

 (d)    commercial paper and variable or fixed rate notes
issued by an Approved Bank (or by the parent company thereof) or any variable or fixed rate note issued by, or guaranteed by, a corporation rated A-2 (or the equivalent thereof) or better by S&P or P-2 (or the equivalent thereof) or better by Moody’s, in each case with average maturities of not more than 12 months from the date of acquisition thereof; 

(e)    repurchase agreements entered into by any Person with a bank or trust company (including any of the
Lenders) or recognized securities dealer, in each case, having capital and surplus in excess of $250,000,000 for direct obligations issued by or fully guaranteed or insured by the government or any agency or instrumentality of (i) the United
States or (ii) any member nation of the European Union, in which such Person shall have a perfected first priority security interest (subject to no other Liens) and having, on the date of purchase thereof, a fair market value of at least 100%
of the amount of the repurchase obligations; 
 (f)    securities with average maturities of 12 months or
less from the date of acquisition issued or fully guaranteed by any state, commonwealth or territory of the United States, by any political subdivision or taxing authority of any such state, commonwealth or territory or by any foreign government
having an investment grade rating from either S&P or Moody’s (or the equivalent thereof); 

(g)    Investments with average maturities of 12 months or less from the date of acquisition in money
market funds rated AAA- (or the equivalent thereof) or better by S&P or Aaa3 (or the equivalent thereof) or better by Moody’s; 

(h)    instruments equivalent to those referred to in clauses (a) through (g) above denominated in
Euros or any other foreign currency comparable in credit quality and tenor to those referred to above and customarily used by corporations for cash management purposes in any jurisdiction outside the United States to the extent reasonably required
in connection with any business conducted by any Restricted Subsidiary organized in such jurisdiction; and 

(i)    Investments, classified in accordance with GAAP as current assets of a Covenant Party or any
Restricted Subsidiary, in money market investment programs which are registered under the Investment Company Act of 1940 or which are administered by financial institutions having capital of at least $250,000,000, and, in either case, the portfolios
of which are limited such that substantially all of such Investments are of the character, quality and maturity described in clauses (a) through (h) of this definition. 

“Cash Management Obligations” means obligations owed by a Covenant Party or any Restricted Subsidiary to any Lender or any
Affiliate of a Lender in respect of any overdraft and related liabilities arising from treasury, depository and cash management services or any automated clearing house transfers of funds. 

“Casualty Event” means any event that gives rise to the receipt by a Covenant Party or any Restricted Subsidiary of any
insurance proceeds or condemnation awards in respect of any equipment, fixed assets or real property (including any improvements thereon) to replace or repair such equipment, fixed assets or real property. 

“CERCLA” means the Comprehensive Environmental Response, Compensation and Liability Act of 1980, as subsequently amended.

  
 9 

 “CERCLIS” means the Comprehensive Environmental Response, Compensation and
Liability Information System maintained by the U.S. Environmental Protection Agency. 
 “CET” has the meaning specified in
Section 2.04(b). 
 “Change of Control” shall be deemed to occur if: 

(a)    at any time prior to a Qualified IPO, any combination of Permitted Holders shall fail to own
beneficially (within the meaning of Rule 13d-5 of the Exchange Act as in effect on the 2020 Credit Agreement Closing Date), directly or indirectly, in the aggregate Equity Interests representing at least
a majority of the aggregate ordinary voting power represented by the issued and outstanding Equity Interests of the Company; 

(b)    at any time after a Qualified IPO, any person or “group” (within the meaning of Rules 13d-3 and 13d-5 under the Exchange Act as in effect on the 2020 Credit Agreement Closing Date), other than any combination of the Permitted Holders or any “group”
including any Permitted Holders, shall have acquired beneficial ownership of 35% or more on a fully diluted basis of the voting interest in the Company’s capital stock and the Permitted Holders shall own, directly or indirectly, less than such
person or “group” on a fully diluted basis of the voting interest in the Company’s capital stock; provided that, if such acquisition of beneficial ownership of the Company does not result in a change of the beneficial ownership of the
Foreign Parent, then the Foreign Parent shall be deemed to be a Permitted Holder for purposes of this clause; or 

(c)    a change of control (or similar event) shall occur under the Senior Subordinated Debt, the Senior
Unsecured Debt, any Indebtedness for borrowed money permitted under Section 7.03 with an aggregate principal amount in excess of the Threshold Amount or any Permitted Refinancing in respect of any of the foregoing or any Disqualified Equity
Interests. 
 Notwithstanding the foregoing, a transaction in which the Company becomes a subsidiary of another Person shall not constitute
a Change of Control if the shareholders of the Company immediately prior to such transaction beneficially own, directly or indirectly through one or more intermediaries, the same proportion of voting power of the outstanding classes or series of the
Company’s voting stock as such shareholders beneficially own immediately following the consummation of such transaction. 

“Class” (a) when used with respect to Lenders, refers to whether such Lenders are Tranche A Revolving Credit Lenders,
Class A Term Lenders, Class B-2 Euro Term Lenders or Class B-4 Term Lenders, (b) when used with respect to Commitments, refers to Tranche A Revolving
Credit Commitments, and (c) when used with respect to Loans or a Borrowing, refers to whether such Loans, or the Loans comprising such Borrowing, are Tranche A Revolving Credit Loans, Class A Term Loans,
Class B-2 Euro Term Loans or Class B-4 Term Loans. 

“Class A Term Lender” means, at any time, any Lender that has a Class A Term Loan at such time. 

“Class A Term Loan” means a Loan made (or deemed made) in Dollars pursuant to the first paragraph of
Section 2.01(a). As of the Fifth A&R Effective Date there are $1,125,000,000 aggregate principal amount of Class A Term Loans outstanding $676,019,502.92 of which are held by Cashless Option Lenders on the Fifth A&R Effective Date.
For the avoidance of doubt, the Commitments in respect of the Class A Term Loans as of the Fifth A&R Effective Date including those of Cashless Option Lenders are as set forth on Schedule 1.01 to the Fifth Amended and Restated Credit
Agreement. 

  
 10 

 “Class A Term Note” means a promissory note of Nielsen
payable to any Class A Term Lender or its registered assigns (in substantially the form of Exhibit C-1A hereto) evidencing the aggregate Indebtedness of Nielsen to such Class A Term Lender resulting
from the Class A Term Loans made by such Class A Term Lender. 

“Class B-2 Euro Term Lender” means, at any time, any Lender that
has a Class B-2 Euro Term Loan at such time. 
 “Class B-2 Euro Term Loan” means a Loan made (or deemed made) in Euro pursuant to the third paragraph of Section 2.01(a). As of the Fifth A&R Effective Date there are €545,245,518.60 aggregate
principal amount of Class B-2 Euro Term Loans outstanding €319,137,557.11 of which are held by Cashless Option Lenders on the Fifth A&R Effective Date and €226,107,961.49 of which are held
by JPMorgan Chase Bank, N.A. 
 “Class B-2 Euro Term Note” means
a promissory note of Nielsen payable to any Class B-2 Euro Term Lender or its registered assigns, in substantially the form of Exhibit
C-4B-2 hereto, evidencing the aggregate Indebtedness of Nielsen to such Class B-2 Euro Term Lender resulting from the Class B-2 Euro Term Loans made by such Class B-2 Euro Term Lender. 

“Class B-4 Term Lender” means, at any time, any Lender that has a Class B-4 Term Loan at such time. 

“Class B-4 Term Loans” means a Loan made (or deemed made) in
Dollars pursuant to Amendment No. 3 on the Amendment No. 3 Effective Date and pursuant to the third paragraph of Section 2.01(a) on the Fifth A&R Effective Date. As of the Fifth A&R Effective Date there are $2,302,500,000
aggregate principal amount of Class B-4 Term Loans (after giving effect to the Incremental Facilities referenced in the Amendment Agreement dated the date hereof). 

“Class B-4 Term Note” means a promissory note of Nielsen payable
to any Class B-4 Term Lender or its registered assigns (in substantially the form of Exhibit C-1) evidencing the aggregate Indebtedness of Nielsen to such Class B-4 Term Lender resulting from the Class B-4 Term Loans made by such Class B-4 Term Lender. 

“Clean-Up Period” has the meaning specified in Section 8.02(b). 

“Closing Date” means August 9, 2006. 

“Code” means the U.S. Internal Revenue Code of 1986 and rules and regulations related thereto. 

“Co-Documentation Agents” means Bank of America, N.A., Capital One, National
Association, Canadian Imperial Bank of Commerce, Fifth Third Bank, National Association, Sumitomo Mitsui Banking Corporation, TD Bank, N.A. and Industrial and Commercial Bank of China Ltd., New York Branch. 

“Co-Syndication Agents” means JPMorgan Chase Bank, N.A., Citibank, N.A., BNP Paribas,
HSBC Securities (USA) Inc., Mizuho Bank, Ltd., MUFG Bank, Ltd. and Wells Fargo Bank, National Association. 
 “Collateral”
means the “Collateral” as defined in the Security Agreement, any real property subject to a Mortgage and all the “Collateral” or “Pledged Assets” (and any equivalent terms) as defined in any other Collateral Document.

  
 11 

 “Collateral Agent” means Citibank, N.A., in its capacity as collateral
agent or pledgee in its own name under any of the Loan Documents, or any successor collateral agent. 
 “Collateral
Documents” means, collectively, the Security Agreement, each of the Mortgages, collateral assignments, security agreements, pledge agreements, intellectual property security agreements or other similar agreements delivered to the
Administrative Agent and the Lenders pursuant to Section 6.11 or Section 6.13, and each of the other agreements, instruments or documents that creates or purports to create a Lien in favor of the Collateral Agent for the benefit of the
Secured Parties. 
 “Commitment” means a Term Commitment or a Revolving Credit Commitment of any Class or of multiple
Classes, as the context may require. 
 “Committed Loan Notice” means a notice of (a) a Borrowing, (b) a
conversion of Loans from one Type to the other, or (c) a continuation of Eurocurrency Rate Loans, pursuant to Section 2.02(a), which, if in writing, shall be substantially in the form of Exhibit A. 

“Commodity Exchange Act” means the Commodity Exchange Act (7 U.S.C. § 1 et seq.), as amended from time to time, and any
successor statute. 
 “Company” means The Nielsen Company B.V. (formerly known as VNU Group B.V.), a private company
incorporated under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands, together with its successors and assigns. 

“Company Restricted Payments Election” has the meaning set forth in Section 7.06(d). 

“Compensation Period” has the meaning set forth in Section 2.12(c)(ii). 

“Compliance Certificate” means a certificate substantially in the form of Exhibit D; it being understood that such
certificate shall include a calculation of each of the Total Leverage Ratio and the Secured Leverage Ratio in detail consistent with the calculations set forth in Exhibit D for so long as such respective term is used within the definition of
“Applicable Rate”. 
 “Connect Business” means the business operating as Nielsen Global Connect as of the Sixth
A&R Effective Date, which provides a range of global measurement, data analytics and market intelligence services to enterprise customers regarding consumers of consumer products and consumer product markets worldwide. 

“Connect Disposition” means any transaction or series of transactions resulting in the Disposition of the Connect Business to
any Person other than a Loan Party, including any Disposition by way of a Restricted Payment. 
 “Connect Transactions”
means the Connect Disposition, and in connection therewith, the entry into or continuation and extension of related transactions, agreements, instruments and arrangements, including, but not limited to: 

(a)    entry into and consummation of the transactions contemplated under a separation and distribution
agreement, a reorganization agreement, a transition services agreement, a master services agreement, a tax matters agreement, an employee matters agreement, a real estate matters agreement, an intellectual property matters agreement, a trademark
license agreement, and similar agreements and arrangements and the transactions contemplated by such agreements or in connection therewith; 

  
 12 

 (b)    incurrence of indebtedness and other transactions
relating to a “debt for debt exchange” and entry into any related agreements, instruments and arrangements; 

(c)    dividends, distributions, contributions, sales, purchases and other transfers of cash and/or
securities, other indebtedness, payables and receivables, and related transactions, between the Connect Business and the Media Business on or prior to the date of the Connect Disposition; 

(d)    the entry into and performance of the obligations under any agreement or instrument relating to the
incurrence of indebtedness by the Connect Business, and any related agreements, including any guarantee agreements or pledge agreements; and 

(e)    internal restructuring transactions, including sales, purchases, investments, distributions,
contributions, acquisitions, dispositions, mergers, liquidations, or other transactions, in connection with the separation of the Connect Business from the Media Business initiated on or prior to the date of the Connect Disposition. 

“Consolidated EBITDA” means, for any period, the Consolidated Net Income for such period, plus 

(a)    without duplication and to the extent already deducted (and not added back) in arriving at such
Consolidated Net Income, the sum of the following amounts for such period: 
 (i)    total interest
expense (including interest expense attributable to Holdings Debt) and, to the extent not reflected in such total interest expense, any losses on hedging obligations or other derivative instruments entered into for the purpose of hedging interest
rate risk, net of interest income and gains on such hedging obligations, and costs of surety bonds in connection with financing activities, and commissions, discounts, yield and other fees and charges (including any interest expense) related to any
Permitted Receivables Financing, 
 (ii)    provision for taxes based on income, profits or capital of a
Covenant Party or its Restricted Subsidiaries, including, without limitation, state, franchise and similar taxes and foreign withholding taxes paid or accrued during such period, 

(iii)    depreciation and amortization (including amortization of Capitalized Software Expenditures) and
amortization of unrecognized prior service costs and actuarial gains and losses related to pensions and other post-employment benefits, 

(iv)    Non-Cash Charges, 

(v)    extraordinary losses and unusual or non-recurring charges,
duplicative running costs, severance, relocation costs and curtailments or modifications to pension and post- retirement employee benefit plans, 

(vi)    business optimization expenses and restructuring charges or reserves (including restructuring costs
related to acquisitions after the Closing Date and to closure/consolidation of facilities, retention charges, systems establishment costs and excess pension charges); provided that with respect to each business optimization expense or other
restructuring charge or reserve, the Borrowers shall have delivered to the Administrative Agent an officer’s certificate specifying and quantifying such expense, charge or reserve and stating that such expense, charge or reserve is a business
optimization expense or restructuring charge or reserve, as the case may be, 

  
 13 

 (vii)    any deductions attributable to minority
interests, 
 (viii)    the amount of management, monitoring, consulting, transaction and advisory fees
and related expenses paid to the Sponsors or their Affiliates, 
 (ix)    the amount of net cost savings
projected by Borrowers in good faith to be realized as a result of specified actions taken during such period (calculated on a pro forma basis as though such cost savings had been realized on the first day of such period), net of the amount of
actual benefits realized during such period from such actions, provided that (A) such cost savings are reasonably identifiable and factually supportable, (B) such actions are taken or committed to be taken within 36 months after the
Closing Date, (C) no cost savings shall be added pursuant to this clause (ix) to the extent duplicative of any expenses or charges relating to such cost savings that are included in clause (vi) above with respect to such period and
(D) the aggregate amount of cost savings added pursuant to this clause (ix) shall not exceed $125,000,000 for any period consisting of four consecutive quarters, 

(x)    cash distributions received from unconsolidated joint ventures and Unrestricted Subsidiaries, 

(xi)    any reasonable expenses or charges related to the execution and delivery of the Amendment Agreement
and the related transactions occurring on the Amendment Effective Date, and 
 (xii)    any reasonable
expenses or charges related to the execution and delivery of the Second Amendment Agreement and the related transactions occurring on the Second A&R Effective Date, the Third Amendment Agreement and the related transactions occurring on the
Third A&R Effective Date, the Fifth Amendment Agreement and the related transactions occurring on the Fifth A&R Effective Date, the 2020 Credit Agreement and the related transactions occurring on the 2020 Credit Agreement Closing Date and
the Sixth Amendment Agreement and the related transactions occurring on the Sixth A&R Effective Date, less 

(b)    without duplication and to the extent included in arriving at such Consolidated Net Income, the sum
of the following amounts for such period: 
 (i)    extraordinary gains and unusual or non-recurring gains, 

(ii)    non-cash gains (excluding any non-cash gains to the extent it represents the reversal of an accrual or reserve for a potential cash item that reduced Consolidated EBITDA in any prior period), 

(iii)    gains on asset sales (other than asset sales in the ordinary course of business), 

(iv)    any net after-tax income from the early extinguishment of
Indebtedness or hedging obligations or other derivative instruments, and 

  
 14 

 (v)    all gains from investments recorded using the
equity method (other than cash dividends actually received), 
 in each case, as determined on a consolidated basis for the Covenant Parties and their
Restricted Subsidiaries (other than in respect of interest expense attributable to Holdings Debt) in accordance with GAAP; provided that, to the extent included in Consolidated Net Income, 

(A)    there shall be excluded in determining Consolidated EBITDA currency translation gains and losses
related to currency remeasurements of indebtedness (including the net loss or gain (i) resulting from Swap Contracts for currency exchange risk and (ii) resulting from intercompany indebtedness), 

(B)    there shall be excluded in determining Consolidated EBITDA for any period any adjustments resulting
from the application of Statement of Financial Accounting Standards No. 133 and International Accounting Standard No. 39 and their respective related pronouncements and interpretations, 

(C)    there shall be included in determining Consolidated EBITDA for any period, without duplication,
(1) the Acquired EBITDA of any Person, property, business or asset acquired by a Covenant Party or any Restricted Subsidiary during such period (but not the Acquired EBITDA of any related Person, property, business or assets to the extent not
so acquired), to the extent not subsequently sold, transferred or otherwise disposed of by such Covenant Party or such Restricted Subsidiary (each such Person, property, business or asset acquired and not subsequently so disposed of, an
“Acquired Entity or Business”), based on the actual Acquired EBITDA of such Acquired Entity or Business for such period (including the portion thereof occurring prior to such acquisition) and (2) for the purposes of the
definition of the term “Permitted Acquisition” and Section 7.11, an adjustment equal to the amount of the Pro Forma Adjustment with respect to the Covenant Parties and their Restricted Subsidiaries or any Acquired Entity or Business
for such period (including the portion thereof occurring prior to such acquisition) as specified in a certificate executed by a Responsible Officer delivered to the Administrative Agent (for delivery to the Lenders), and 

(D)    for purposes of determining the Total Leverage Ratio or Secured Leverage Ratio only, there shall be
excluded in determining Consolidated EBITDA for any period the Disposed EBITDA of any Person, property, business or asset sold, transferred or otherwise disposed of, closed or classified as discontinued operations by a Covenant Party or any
Restricted Subsidiary of a Covenant Party during such period (each such Person, property, business or asset so sold or disposed of, a “Sold Entity or Business”), based on the actual Disposed EBITDA of such Sold Entity or Business
for such period (including the portion thereof occurring prior to such sale, transfer or disposition); provided that, notwithstanding any classification under GAAP as discontinued operations of any Person, property, business or asset, the
Borrowers may elect to include for any purpose under this Agreement the Consolidated EBITDA attributable to any such Sold Entity or Business for any period until such sale, transfer or other disposition shall have been consummated. 

For the purpose of the definition of Consolidated EBITDA, “Non-Cash Charges” means (a) losses on
asset sales, disposals or abandonments, (b) any impairment charge or asset write-off related to intangible assets, long-lived assets, and investments in debt and equity securities pursuant to GAAP,
(c) all losses from investments recorded using the equity method, (d) stock-based awards compensation expense, and (e) other non-cash charges (provided that if any non-cash charges referred to in this clause (e) represent an accrual or reserve for potential cash items in any future period, the cash payment in respect thereof in

  
 15 

 
such future period shall be subtracted from Consolidated EBITDA in such future period to such extent paid, but excluding from this proviso, for the avoidance of doubt, non-cash charges consisting of the amortization of a prepaid cash item that was paid in a prior period). 

“Consolidated Interest Expense” means, for any period, the sum, without duplication, of (i) the cash interest expense
(including that attributable to Capitalized Leases), net of cash interest income, of the Covenant Parties and their Restricted Subsidiaries, determined on a consolidated basis in accordance with GAAP, with respect to all outstanding Indebtedness of
the Covenant Parties and their Restricted Subsidiaries, including all commissions, discounts and other fees and charges owed with respect to letters of credit and bankers’ acceptance financing and net costs under Swap Contracts and the cash
interest expense attributable to Holdings Debt, and (ii) any cash payments made during such period in respect of obligations referred to in clause (b) below relating to Funded Debt that were amortized or accrued in a previous period, but
excluding, however, (a) amortization of deferred financing costs and any other amounts of non-cash interest, (b) the accretion or accrual of discounted liabilities during such period,
(c) commissions, discounts, yield and other fees and charges (including any interest expense) incurred in connection with a Permitted Receivables Financing and (d) all non-recurring cash interest
expense consisting of liquidated damages for failure to timely comply with registration rights obligations and financing fees, all as calculated on a consolidated basis in accordance with GAAP. Notwithstanding anything to the contrary contained
herein, for purposes of determining Consolidated Interest Expense for any period ending prior to the first anniversary of the Closing Date, Consolidated Interest Expense (i) shall be an amount equal to actual Consolidated Interest Expense from
the Closing Date through the date of determination multiplied by a fraction the numerator of which is 365 and the denominator of which is the number of days from the Closing Date through the date of determination and (ii) shall exclude the
purchase accounting effects described in the last sentence of the definition of Consolidated Net Income. 
 “Consolidated Net
Income” means, for any period, the net income (loss) of the Covenant Parties and their Restricted Subsidiaries for such period determined on a consolidated basis in accordance with GAAP, excluding, without duplication,
(a) extraordinary items for such period, (b) the cumulative effect of a change in accounting principles during such period to the extent included in Consolidated Net Income (including changes from international financial reporting
standards to United States financial reporting standards), (c) Transaction Expenses incurred during such period, (d) any fees and expenses incurred during such period, or any amortization thereof for such period, in connection with any
acquisition, investment, asset disposition, issuance or repayment of debt, issuance of equity securities, refinancing transaction or amendment or other modification of any debt instrument (in each case, including any such transaction consummated
prior to the 2020 Credit Agreement Closing Date and any such transaction undertaken but not completed) and any charges or non-recurring merger costs incurred during such period as a result of any such
transaction, (e) any income (loss) for such period attributable to the early extinguishment of indebtedness and (f) accruals and reserves that are established within twelve months after the Closing Date that are so required to be
established as a result of the Transaction in accordance with GAAP. There shall be excluded from Consolidated Net Income for any period the purchase accounting effects of adjustments in component amounts required or permitted by GAAP and related
authoritative pronouncements (including the effects of such adjustments pushed down to the Covenant Parties and their Restricted Subsidiaries), as a result of the Transaction, any acquisition consummated prior to the 2020 Credit Agreement Closing
Date, any Permitted Acquisitions, or the amortization or write-off of any amounts thereof. 

“Consolidated Total Net Debt” shall mean, as of any date of determination, (a) the aggregate principal amount of
Indebtedness of the Covenant Parties and their Restricted Subsidiaries outstanding on such date, determined on a consolidated basis in accordance with GAAP, consisting of Indebtedness for borrowed money, Attributable Indebtedness, and debt
obligations evidenced by promissory notes or similar instruments, plus (b) the aggregate principal amount of Holdings Debt as reflected on the 

  
 16 

 
Company’s balance sheet, minus (c) the aggregate amount of cash and Cash Equivalents, in each case, free and clear of all Liens, other than nonconsensual Liens permitted by
Section 7.01 and Liens permitted by Section 7.01(p) and Section 7.01(q) and clauses (i) and (ii) of Section 7.01(r), in excess of the sum of (x) $10,000,000 and (y) any Restricted Cash included in the consolidated
balance sheet of the Covenant Parties and their Restricted Subsidiaries as of such date. 
 “Consolidated Working Capital”
means, with respect to the Covenant Parties and their Restricted Subsidiaries on a consolidated basis at any date of determination, Current Assets at such date of determination minus Current Liabilities at such date of determination;
provided, that, increases or decreases in Consolidated Working Capital shall be calculated without regard to any changes in Current Assets or Current Liabilities as a result of (a) any reclassification in accordance with GAAP of assets
or liabilities, as applicable, between current and noncurrent or (b) the effects of purchase accounting. 
 “Contract
Consideration” has the meaning set forth in the definition of the term “Excess Cash Flow”. 
 “Contractual
Obligation” means, as to any Person, any provision of any security issued by such Person or of any agreement, instrument or other undertaking to which such Person is a party or by which it or any of its property is bound. 

“Control” has the meaning specified in the definition of “Affiliate.” 

“Covenant Parties” means (i) each of NHF, VNU International, ACN, TNC, and the Borrowers and (ii) at the
Company’s sole discretion, upon written notice to the Administrative Agent, the Company and any Subsidiary of the Company as designated by the Company; provided that (i) immediately before and after such designation, no Default
shall have occurred and be continuing, (ii) immediately after giving effect to such designation, the Covenant Parties shall be in compliance, on a Pro Forma Basis, with the covenant set forth in Section 7.11 and (iii) once an entity
is designated a Covenant Party it remains a Covenant Party for the term of this Agreement. The designation of any entity as a Covenant Party shall constitute the incurrence at the time of designation of any Investment, Indebtedness or Liens of such
entity existing at such time (but, for the avoidance of doubt, without duplication of any Holdings Debt existing at such time to the extent it already constitutes Indebtedness for any given purpose). Consolidated EBITDA applicable to an entity
designated a Covenant Party shall only be included within such definition to the extent related to a fiscal quarter beginning after such designation. 

“Covered Entity” means any of the following: 
  

	 	(i)	 a “covered entity” as that term is defined in, and interpreted in accordance with, 12 C.F.R. §
252.82(b); 

  

	 	(ii)	 a “covered bank” as that term is defined in, and interpreted in accordance with, 12 C.F.R. §
47.3(b); or 

  

	 	(iii)	 a “covered FSI” as that term is defined in, and interpreted in accordance with, 12 C.F.R. §
382.2(b). 

 “Covered Party” has the meaning assigned to it in Section 10.25. 

“Credit Extension” means each of the following: (a) a Borrowing and (b) an L/C Credit Extension. 

  
 17 

 “Cumulative Credit” means, at any date, an amount, not less than zero in
the aggregate, determined on a cumulative basis equal to, without duplication: 
 (a)    the Cumulative
Retained Excess Cash Flow Amount at such time, plus 
 (b)    the cumulative amount of proceeds
(including cash and the fair market value of property other than cash) from the sale of (i) Equity Interests of the Company or any direct or indirect parent of the Company after the Tender Funding Date and on or prior to such time (including
upon exercise of warrants or options) which proceeds have been contributed as common equity to the capital of the Company, or (ii) the common Equity Interests of a Covenant Party issued upon conversion of Indebtedness (other than Indebtedness
that is contractually subordinated to the Obligations) of a Covenant Party or any Restricted Subsidiary of a Covenant Party or Holdings Debt owed to a Person other than a Loan Party or a Restricted Subsidiary of a Loan Party not previously applied
for a purpose other than use in the Cumulative Credit; plus 
 (c)    100% of the aggregate amount
of contributions to the common capital of the Company received in cash (and the fair market value of property other than cash) after the Tender Funding Date; plus 

(d)    the principal amount of any Indebtedness (including the liquidation preference or maximum fixed
repurchase price, as the case may be, of any Disqualified Equity Interests) of a Covenant Party or Holdings Debt issued after the Tender Funding Date (other than Indebtedness issued to a Restricted Subsidiary), which has been converted into or
exchanged for Equity Interests (other than Disqualified Equity Interests) in the Company or any direct or indirect parent of the Company, plus 

(e)    100% of the aggregate amount received by a Covenant Party or any Restricted Subsidiary of a Covenant
Party in cash (and the fair market value of property other than cash received by a Covenant Party or any such Restricted Subsidiary) from: 

(A)    the sale (other than to a Covenant Party or any such Restricted Subsidiary) of the Equity Interests
of an Unrestricted Subsidiary, or 
 (B)    any dividend or other distribution by an Unrestricted
Subsidiary, plus 
 (f)    in the event any Unrestricted Subsidiary has been re-designated as a Restricted Subsidiary or has been merged, consolidated or amalgamated with or into, or transfers or conveys its assets to, or is liquidated into, a Covenant Party or a Restricted Subsidiary, the
fair market value of the Investments of the Covenant Parties and the Restricted Subsidiaries in such Unrestricted Subsidiary at the time of such redesignation, combination or transfer (or of the assets transferred or conveyed, as applicable),
plus 
 (g)    an amount equal to any returns (including dividends, interest, distributions,
returns of principal, profits on sale, repayments, income and similar amounts) actually received by the Covenant Parties or any Restricted Subsidiary in respect of any Investments made pursuant to Section 7.02(n) at any time (including, for the
avoidance of doubt, prior to the 2020 Credit Agreement Closing Date), minus 
 (h)    any amount
of the Cumulative Credit used to make Investments pursuant to Section 7.02(s) after the Tender Funding Date and prior to such time, minus 

  
 18 

 (i)    any amount of the Cumulative Credit used to make
Investments pursuant to Section 7.02(n) after the Tender Funding Date and prior to such time, minus 

(j)    any amount of the Cumulative Credit used to pay dividends or make distributions pursuant to
Section 7.06(h) after the Tender Funding Date and prior to such time, minus 
 (k)    any
amount of the Cumulative Credit used to make payments or distributions in respect of Junior Financings pursuant to Section 7.13 after the Tender Funding Date and prior to such time. 

“Cumulative Retained Excess Cash Flow Amount” means, at any date, an amount, not less than zero in the aggregate, determined
on a cumulative basis equal to the aggregate cumulative sum of the Retained Percentage of Excess Cash Flow for all Excess Cash Flow Periods ending after December 31, 2013 and prior to such date. 

“Current Assets” means, with respect to the Covenant Parties and their Restricted Subsidiaries on a consolidated basis at any
date of determination, the sum of (a) all assets (other than cash and Cash Equivalents) that would, in accordance with GAAP, be classified on a consolidated balance sheet of the Covenant Parties and their Restricted Subsidiaries as current
assets at such date of determination, other than amounts related to current or deferred Taxes based on income or profits (but excluding assets held for sale, loans (permitted) to third parties, pension assets, deferred bank fees and derivative
financial instruments) and (b) in the event that a Permitted Receivables Financing is accounted for off balance sheet, (x) gross accounts receivable comprising part of the Receivables Assets subject to such Permitted Receivables Financing
less (y) collections against the amounts sold pursuant to the preceding clause (x). 
 “Current Liabilities” means,
with respect to the Covenant Parties and their Restricted Subsidiaries on a consolidated basis at any date of determination, all liabilities that would, in accordance with GAAP, be classified on a consolidated balance sheet of the Covenant Parties
and their Restricted Subsidiaries as current liabilities at such date of determination, other than (a) the current portion of any Indebtedness, (b) accruals of Consolidated Interest Expense (excluding Consolidated Interest Expense that is
due and unpaid), (c) accruals for current or deferred Taxes based on income or profits, (d) accruals of any costs or expenses related to restructuring reserves and (e) any Revolving Credit Exposure or Revolving Credit Loans. 

“Debtor Relief Laws” means the Bankruptcy Code of the United States, the Dutch Bankruptcy Act (Faillissementswet) and all
other liquidation, conservatorship, bankruptcy, assignment for the benefit of creditors, moratorium, rearrangement, receivership, insolvency, reorganization, faillissement, surseance van betaling, onderbewindstelling, ontbinding, or similar
debtor relief Laws of the United States, The Netherlands or other applicable jurisdictions from time to time in effect and affecting the rights of creditors generally. 

“Default” means any event or condition that constitutes an Event of Default or that, with the giving of any notice, the
passage of time, or both, would be an Event of Default. 
 “Default Rate” means an interest rate equal to (a) the Base
Rate plus (b) the Applicable Rate, if any, applicable to Base Rate Loans plus (c) 2.0% per annum; provided that with respect to an Alternative Currency Loan, the Default Rate shall be an interest rate equal to the interest rate
(including any Applicable Rate and any applicable Mandatory Cost) otherwise applicable to such Loan plus 2.0% per annum, in each case, to the fullest extent permitted by applicable Laws. 

  
 19 

 “Default Right” has the meaning assigned to that term in, and shall be
interpreted in accordance with, 12 C.F.R. §§ 252.81, 47.2 or 382.1, as applicable. 
 “Defaulting Lender” means
any Lender that (a) has failed to fund any portion of the Term Loans, Revolving Credit Loans, participations in L/C Obligations or participations in Swing Line Loans required to be funded by it hereunder within one (1) Business Day of the
date required to be funded by it hereunder, unless the subject of a good faith dispute or subsequently cured, (b) has otherwise failed to pay over to the Administrative Agent or any other Lender any other amount required to be paid by it
hereunder within one (1) Business Day of the date when due, unless the subject of a good faith dispute or subsequently cured, or (c) has been deemed insolvent or become the subject of a bankruptcy or insolvency proceeding or a Bail-In Action. 
 “Designated Non-Cash
Consideration” means the fair market value of non-cash consideration received by a Covenant Party or a Restricted Subsidiary in connection with a Disposition pursuant to Section 7.05(j) that is
designated as Designated Non-Cash Consideration pursuant to a certificate of a Responsible Officer, setting forth the basis of such valuation (which amount will be reduced by the fair market value of the
portion of the non-cash consideration converted to cash within 180 days following the consummation of the applicable Disposition). 

“Designation Date” shall have the meaning set forth in Section 6.14. 

“Disposed EBITDA” means, with respect to any Sold Entity or Business for any period, the amount for such period of
Consolidated EBITDA of such Sold Entity or Business (determined as if references to the Covenant Parties and their Restricted Subsidiaries in the definition of Consolidated EBITDA were references to such Sold Entity or Business and its
Subsidiaries), all as determined on a consolidated basis for such Sold Entity or Business. 
 “Disposition” or
“Dispose” means the sale, transfer, license, lease or other disposition (including any sale and leaseback transaction and any sale or issuance of Equity Interests) of any property by any Person, including any sale, assignment,
transfer or other disposal, with or without recourse, of any notes or accounts receivable or any rights and claims associated therewith; provided that “Disposition” and “Dispose” shall not be deemed to include (a) any
issuance by NHF of any of its Equity Interests to another Person or (b) any non-cash sale, conveyance, transfer or other disposition of the Transactions Intercompany Obligations. 

“Disqualified Equity Interests” means any Equity Interest which, by its terms (or by the terms of any security or other
Equity Interests into which it is convertible or for which it is exchangeable), or upon the happening of any event or condition (a) matures or is mandatorily redeemable, pursuant to a sinking fund obligation or otherwise (except as a result of
a change of control or asset sale so long as any rights of the holders thereof upon the occurrence of a change of control or asset sale event shall be subject to the prior repayment in full of the Loans and all other Obligations that are accrued and
payable and the termination of the Commitments), (b) is redeemable at the option of the holder thereof, in whole or in part, (c) provides for the scheduled payments of dividends in cash, or (d) is or becomes convertible into or
exchangeable for Indebtedness or any other Equity Interests that would constitute Disqualified Equity Interests, in each case, prior to the date that is ninety-one (91) days after the latest Maturity
Date. 
 “Dollar” and “$” mean lawful money of the United States. 

“Dollar Amount” means, at any time: 

  
 20 

 (a)    with respect to any Loan denominated in Dollars
(including, with respect to any Swing Line Loan, any funded participation therein), the principal amount thereof then outstanding (or in which such participation is held); 

(b)    with respect to any Alternative Currency Loan (including, with respect to any Swing Line Loan, any
funded participation therein), the principal amount thereof then outstanding in the relevant Alternative Currency, converted to Dollars in accordance with Section 1.08 and Section 2.15(a); and 

(c)    with respect to any L/C Obligation (or any risk participation therein), (A) if denominated in
Dollars, the amount thereof and (B) if denominated in an Alternative Currency, the amount thereof converted to Dollars in accordance with Section 1.08 and Section 2.15(a). 

“Dollar Refinanced Term Loans” has the meaning specified in Section 10.01. 

“Dollar Replacement Term Loans” has the meaning specified in Section 10.01. 

“Dollar Term Commitment” has the meaning set forth in the Original Credit Agreement. 

“Dollar Term Loans” means a Class A Term Loan or Class B-4 Term Loan, as
applicable. 
 “Domestic Subsidiary” means any Subsidiary that is organized under the Laws of the United States, any state
thereof or the District of Columbia. 
 “Dutch Borrower” has the meaning set forth in the introductory paragraph to this
Agreement. 
 “Dutch FSA” means the Financial Supervision Act (Wet op het financieel toezicht), including any
regulations or amendments issued pursuant thereto. 
 “EEA Financial Institution” means (a) any credit institution or
investment firm established in any EEA Member Country which is subject to the supervision of an EEA Resolution Authority, (b) any entity established in an EEA Member Country which is a parent of an institution described in clause (a) of
this definition, or (c) any financial institution established in an EEA Member Country which is a subsidiary of an institution described in clause (a) or (b) of this definition and is subject to consolidated supervision with its parent.

 “EEA Member Country” means any of the member states of the European Union, Iceland, Liechtenstein, and Norway. 

“EEA Resolution Authority” means any public administrative authority or any person entrusted with public administrative
authority of any EEA Member Country (including any delegee) having responsibility for the resolution of any EEA Financial Institution. 

“Electing Lender” has the meaning specified in Section 2.16(f)(i). 

“Electronic Signature” means an electronic sound, symbol, or process attached to, or associated with, a contract or other
record and adopted by a Person with the intent to sign, authenticate or accept such contract or record. 
 “Eligible
Assignee” has the meaning set forth in Section 10.07(a). 

  
 21 

 “EMU Legislation” means the legislative measures of the European Council
for the introduction of, changeover to or operation of a single or unified European currency. 
 “Environment” means indoor
air, ambient air, surface water, groundwater, drinking water, land surface, subsurface strata, and natural resources such as wetlands, flora and fauna. 

“Environmental Laws” means the common law and any and all Federal, state, local, and foreign statutes, Laws, regulations,
ordinances, rules, judgments, orders, decrees, permits, concessions, grants, franchises, licenses, agreements or governmental restrictions relating to pollution, the protection of the Environment or, to the extent relating to exposure to Hazardous
Materials, human health or to the Release or threat of Release of Hazardous Materials into the Environment. 
 “Environmental
Liability” means any liability, contingent or otherwise (including any liability for damages, costs of investigation and remediation, fines, penalties or indemnities), of the Loan Parties or any Restricted Subsidiary directly or indirectly
resulting from or based upon (a) violation of any Environmental Law, (b) the generation, use, handling, transportation, storage, treatment or disposal of any Hazardous Materials, (c) exposure to any Hazardous Materials, (d) the
Release or threatened Release of any Hazardous Materials into the Environment or (e) any contract, agreement or other consensual arrangement pursuant to which liability is assumed or imposed with respect to any of the foregoing. 

“Environmental Permits” means any permit, approval, identification number, license or other authorization required under any
Environmental Law. 
 “Equity Interests” means, with respect to any Person, all of the shares, interests, rights,
participations or other equivalents (however designated) of capital stock of (or other ownership or profit interests or units in) such Person and all of the warrants, options or other rights for the purchase, acquisition or exchange from such Person
of any of the foregoing (including through convertible securities). 
 “ERISA” means the Employee Retirement Income
Security Act of 1974, as amended from time to time. 
 “ERISA Affiliate” means any trade or business (whether or not
incorporated) that is under common control with a Loan Party or any Restricted Subsidiary within the meaning of Section 414 of the Code or Section 4001 of ERISA. 

“ERISA Event” means (a) a Reportable Event with respect to a Pension Plan; (b) a withdrawal by a Loan Party, any
Restricted Subsidiary or any ERISA Affiliate from a Pension Plan subject to Section 4063 of ERISA during a plan year in which it was a substantial employer (as defined in Section 4001(a)(2) of ERISA) or a cessation of operations that is
treated as such a withdrawal under Section 4062(e) of ERISA; (c) a complete or partial withdrawal by a Loan Party, any Restricted Subsidiary or any ERISA Affiliate from a Multiemployer Plan or notification that a Multiemployer Plan is in
reorganization; (d) the filing of a notice of intent to terminate, the treatment of a plan amendment as a termination under Sections 4041 or 4041A of ERISA, or the commencement of proceedings by the PBGC to terminate a Pension Plan or
Multiemployer Plan; (e) an event or condition which constitutes grounds under Section 4042 of ERISA for the termination of, or the appointment of a trustee to administer, any Pension Plan or Multiemployer Plan; or (f) the imposition
of any liability under Title IV of ERISA, other than for PBGC premiums due but not delinquent under Section 4007 of ERISA, upon a Loan Party, any Restricted Subsidiary or any ERISA Affiliate. 

  
 22 

 “EU Bail-In Legislation Schedule”
means the EU Bail-In Legislation Schedule published by the Loan Market Association (or any successor Person), as in effect from time to time. 

“Euro,” “€” and “EUR” means the lawful currency of the Participating Member States
introduced in accordance with EMU Legislation. 
 “Euro Refinanced Term Loans” has the meaning specified in
Section 10.01. 
 “Euro Replacement Term Loans” has the meaning specified in Section 10.01. 

“Euro Term Commitment” has the meaning set forth in the Original Credit Agreement. 

“Eurocurrency Rate” means, for any Interest Period: 

(i)    with respect to any Eurocurrency Rate Loans denominated in Dollars or Euros, (A) the rate per
annum equal to the rate determined by the Administrative Agent to be the offered rate that appears on the Reuters LIBOR01 Page that displays the ICE Benchmark Administration Rate (or any successor thereto) for deposits in Dollars or Euros (for
delivery on the first day of such Interest Period), as applicable, with a term equivalent to such Interest Period, determined as of approximately 11:00 a.m. (London time) two (2) London Business Days prior to the first day of such Interest
Period, or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for deposits of amounts in the relevant currency for delivery on the first day of such Interest Period, or 

(B)    if the rate referenced in the preceding clause (A) does not appear on such page or service or
such page or service shall not be available, the rate per annum equal to the rate determined by the Administrative Agent to be the offered rate on such other page or other service that displays the ICE Benchmark Administration Rate for deposits in
Dollars or Euros (for delivery on the first day of such Interest Period), as applicable, with a term equivalent to such Interest Period, determined as of approximately 11:00 a.m. (London time) two (2) London Business Days prior to the first day
of such Interest Period, or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for deposits of amounts in the relevant currency for delivery on the first day of such Interest
Period (the rates referenced in the preceding clauses (A) and (B), the “LIBOR Screen Rate”), or 

(C)    if the LIBOR Screen Rate is not available, the rate per annum determined by the Administrative Agent
as the rate of interest at which deposits in Dollars or Euros for delivery on the first day of such Interest Period in Same Day Funds in the approximate amount of the Eurocurrency Rate Loan being made, continued or converted by Citibank, N.A. and
with a term equivalent to such Interest Period would be offered by Citibank, N.A.’s London Branch to major banks in the London interbank eurodollar market at their request at approximately 11:00 a.m. (London time) two (2) London Business
Days prior to the first day of such Interest Period or, if different, the date on which quotations would customarily be provided by leading banks in the London Interbank Market for deposits of amounts in the relevant currency for delivery on the
first day of such Interest Period; or 
 (ii)    with respect to any Eurocurrency Rate Loan denominated
in Canadian Dollars, the average rate per annum (rounded upward, if necessary, to the nearest 1/100 of 1% per annum, if such average is not such a multiple) applicable to bankers’ acceptances for a term equivalent to the Interest Period of such
Eurocurrency Rate Loan appearing on the “Reuters Screen CDOR Page” (as defined in the International Swap Dealer Association, Inc. definitions, as modified and 

  
 23 

 
amended from time to time) as of 10:15 A.M. (Toronto time), on the first day of such Interest Period with a term equivalent to such Interest Period, or if such date is not a Business Day, then on
the immediately preceding Business Day or, if for any reason such rate does not appear on the Reuters Screen CDOR Page as contemplated, then CDOR on any date shall be calculated as the rate of interest reasonably determined by the Administrative
Agent as the rate quoted as of 10:15 a.m. (Toronto time) on such day to leading banks on the basis of the discount amount at which such banks are then offering to purchase Canadian Dollar denominated bankers’ acceptances that have a comparable
aggregate face amount to the principal amount of such Eurocurrency Rate Loan in Canadian Dollars and the same term to maturity as the term of the Interest Period for such Eurocurrency Rate Loan in Canadian Dollars, or if such date is not a Business
Day, then on the immediately preceding Business Day. 
 For the avoidance of doubt, the Eurocurrency Rate on the Class B-4 Term Loans and the Class B-2 Euro Term Loans shall not be less than zero. 

“Eurocurrency Rate Loan” means a Loan, whether denominated in Dollars or in an Alternative Currency, that bears interest at a
rate based on the Eurocurrency Rate and a Swing Line Loan denominated in Euro. 
 “Event of Default” has the meaning
specified in Section 8.01. 
 “Excess Cash Flow” means, for any period, an amount equal to (a) the sum, without
duplication, of (i) Consolidated Net Income for such period, (ii) an amount equal to the amount of all non-cash charges to the extent deducted in arriving at such Consolidated Net Income,
(iii) decreases in Consolidated Working Capital and long-term account receivables for such period (other than any such decreases arising from acquisitions or dispositions by the Covenant Parties and its Restricted Subsidiaries completed during
such period) and (iv) an amount equal to the aggregate net non-cash loss on the sale, lease, transfer or other disposition of assets by the Covenant Parties and their Restricted Subsidiaries during such
period (other than sales in the ordinary course of business) to the extent deducted in arriving at such Consolidated Net Income minus (b) the sum, without duplication, of (i) an amount equal to the amount of all non-cash credits included in arriving at such Consolidated Net Income and cash charges included in clauses (a) through (f) of the definition of Consolidated Net Income, (ii) without duplication of amounts
deducted pursuant to clause (xi) below in prior fiscal years, the amount of Capital Expenditures made in cash or accrued during such period, except to the extent that such Capital Expenditures were financed with the proceeds of Indebtedness of
the Covenant Parties and their Restricted Subsidiaries, (iii) the aggregate amount of all principal payments of Indebtedness of the Covenant Parties or their Restricted Subsidiaries (including (A) the principal component of payments in
respect of Capitalized Leases and (B) the amount of any scheduled repayment of Term Loans pursuant to Section 2.07 and any mandatory prepayment of Term Loans pursuant to Section 2.05(b)(ii) to the extent required due to a Disposition
that resulted in an increase to Consolidated Net Income and not in excess of the amount of such increase but excluding (X) all voluntary prepayments of Term Loans and (Y) all prepayments of Revolving Credit Loans and Swing Line Loans made
during such period (other than in respect of any revolving credit facility to the extent there is not an equivalent permanent reduction in commitments thereunder), except to the extent financed with the proceeds of other Indebtedness of the Covenant
Parties or their Restricted Subsidiaries, (iv) an amount equal to the aggregate net non-cash gain on Dispositions by the Covenant Parties and their Restricted Subsidiaries during such period (other than
Dispositions in the ordinary course of business) to the extent included in arriving at such Consolidated Net Income, (v) increases in Consolidated Working Capital and long-term account receivables for such period (other than any such increases
arising from acquisitions or dispositions by the Covenant Parties and their Restricted Subsidiaries during such period), (vi) cash payments by the Covenant Parties and their Restricted Subsidiaries during such period in respect of long-term
liabilities of the Covenant Parties 

  
 24 

 
and their Restricted Subsidiaries other than Indebtedness, (vii) without duplication of amounts deducted pursuant to clause (xi) below in prior fiscal years, the amount of Investments
and acquisitions made during such period pursuant to Section 7.02 (other than Section 7.02(a)) to the extent that such Investments and acquisitions were financed with internally generated cash flow of the Covenant Parties and their
Restricted Subsidiaries, (viii) the amount of Restricted Payments paid during such period pursuant to Sections 7.06(d), (h) or (i) (clause (i), (ii), (iii) or (v) thereof only) to the extent such Restricted Payments were financed with
internally generated cash flow of the Covenant Parties and their Restricted Subsidiaries, (ix) the aggregate amount of expenditures actually made by the Covenant Parties and their Restricted Subsidiaries in cash during such period (including
expenditures for the payment of financing fees) to the extent that such expenditures are not expensed during such period, (x) the aggregate amount of any premium, make-whole or penalty payments actually paid in cash by the Covenant Parties and
their Restricted Subsidiaries during such period that are required to be made in connection with any prepayment of Indebtedness, (xi) without duplication of amounts deducted from Excess Cash Flow in prior periods, the aggregate consideration
required to be paid in cash by the Covenant Parties and their Restricted Subsidiaries pursuant to binding contracts (the “Contract Consideration”) entered into prior to or during such period relating to Permitted Acquisitions or
Capital Expenditures to be consummated or made, plus any restructuring cash expenses, pension payments or tax contingency payments that have been added to Excess Cash Flow pursuant to clause (a)(ii) above required to be made, in each case during the
period of four consecutive fiscal quarters of the Company following the end of such period; provided that to the extent the aggregate amount of internally generated cash actually utilized to finance such Permitted Acquisitions during such
period of four consecutive fiscal quarters is less than the Contract Consideration, the amount of such shortfall shall be added to the calculation of Excess Cash Flow at the end of such period of four consecutive fiscal quarters, and (xii) the
amount of cash taxes paid in such period to the extent they exceed the amount of tax expense deducted in determining Consolidated Net Income for such period. Notwithstanding anything in the definition of any term used in the definition of
“Excess Cash Flow” to the contrary, all components of Excess Cash Flow shall be computed for the Covenant Parties and their Restricted Subsidiaries on a consolidated basis. 

“Excess Cash Flow Period” means each fiscal year of Nielsen or, in the case of 2006, July 1 through December 31,
but in all cases for purposes of calculating the Cumulative Retained Excess Cash Flow Amount shall only include such fiscal years for which financial statements and a Compliance Certificate have been delivered in accordance with Sections 6.01(a) and
6.02(a) and for which any prepayments required by Section 2.05(b)(i) (if any) have been made (it being understood that the Retained Percentage of Excess Cash Flow for any Excess Cash Flow Period shall be included in the Cumulative Retained
Excess Cash Flow Amount regardless of whether a prepayment is required by Section 2.05(b)(i)). 
 “Exchange Act” means
the Securities Exchange Act of 1934, as amended. 
 “Exchange Rate” means on any day with respect to any currency other
than Dollars, the rate at which such currency may be exchanged into Dollars, as determined by the Administrative Agent to be the rate quoted by the Oanda Corporation with respect to which the foreign exchange computation is made. In the event
that such rate is not quoted by the Oanda Corporation, the Exchange Rate with respect to such currency shall be determined by reference to such other publicly available service for displaying exchange rates as may be agreed upon by the
Administrative Agent and the Borrowers or, in the absence of such agreement, such Exchange Rate shall instead be the Administrative Agent’s spot rate of exchange in the London interbank or other market where its foreign currency exchange
operations in respect of such currency are then being conducted, at or about noon, New York City time, at such date for the purchase of Dollars with such alternative currency, for delivery two Business Days later; provided that if at the time
of any such determination, for any reason, no such spot rate is being quoted, the Administrative Agent may use any reasonable method it deems appropriate that it uses generally for syndicated loans to determine such rate, and such determination
shall be conclusive absent manifest error. 

  
 25 

 “Excluded Subsidiary” means (a) any Subsidiary that is not a wholly
owned Subsidiary, (b) any Subsidiary of a Guarantor that does not have assets or annual revenues in excess of $50,000,000 (or $100,000,000 in the case of AC Nielsen, S.A. de C.V., Nielsen Book Services Limited and VNU Business Publications
Ltd.), (c) any Subsidiary that is prohibited by applicable Law or Contractual Obligations existing on the Closing Date from guaranteeing the Obligations, (d) any Restricted Subsidiary acquired pursuant to a Permitted Acquisition financed with
secured Indebtedness incurred pursuant to Section 7.03(t) and each Restricted Subsidiary thereof that guarantees such Indebtedness; provided that each such Restricted Subsidiary shall cease to be an Excluded Subsidiary under this clause
(d) if such secured Indebtedness is repaid or becomes unsecured or if such Restricted Subsidiary ceases to guarantee such secured Indebtedness, as applicable, (e) any other Subsidiary with respect to which, in the reasonable judgment of
the Administrative Agent, the cost or other consequences (including any adverse tax consequences) of providing a Guarantee shall be excessive in view of the benefits to be obtained by the Lenders therefrom, (f) any Special Purpose Receivables
Subsidiary, (g) any Foreign Subsidiary of ACN or TNC or of any other Domestic Subsidiary and (h) until such time as the Company is no longer pursuing the Connect Transactions (in its good faith determination), any Subsidiary that is formed
to give effect to the Connect Transactions that is part of the Connect Business and which will no longer be a wholly owned Subsidiary of Nielsen Holdings following the Connect Disposition; provided, further, that no Subsidiary that is
a Borrower or Guarantor in respect of (and as defined in) the 2020 Credit Agreement shall be an Excluded Subsidiary. 
 “Excluded
Swap Obligation” means, with respect to any Guarantor, any Swap Obligation if, and to the extent that, all or a portion of the Guarantee of such Guarantor of, or the grant by such Guarantor of a security interest to secure, such Swap
Obligation (or any Guarantee thereof) is or becomes illegal under the Commodity Exchange Act or any rule, regulation or order of the Commodity Futures Trading Commission (or the application or official interpretation of any thereof). If a Swap
Obligation arises under a master agreement governing more than one Swap, such exclusion shall apply only to the portion of such Swap Obligation that is attributable to Swaps for which such Guarantee or security interest is or becomes illegal. 

“Executive Order” has the meaning set forth in Section 5.16(a). 

“Existing Credit Agreement” has the meaning set forth in the introductory paragraph to this Agreement. 

“Existing Indebtedness” means the Indebtedness as of 2020 Credit Agreement Closing Date set forth in Schedule 7.03(b). 

“Existing L/C Issuer” means each bank which issued Existing Letters of Credit. 

“Existing Letters of Credit” means all letters of credit outstanding on the Closing Date, as more fully described on Schedule
1.01F to the Original Credit Agreement. 
 “Extended Revolving Credit Commitment” has the meaning set forth in
Section 2.16(a). 
 “Extended Term Loan” has the meaning set forth in Section 2.16(a). 

“Extending Lender” has the meaning set forth in Section 2.16(a). 

  
 26 

 “Extension” has the meaning set forth in Section 2.16(a). 

“Facility” means the Class A Term Loans, the Class B-2 Euro Term Loans, the
Class B-4 Term Loans, each Revolving Credit Facility, the Swing Line Sublimit or the Letter of Credit Sublimit, as the context may require. 

“Federal Funds Rate” means, for any day, the rate per annum equal to the weighted average of the rates on overnight Federal
funds transactions with members of the Federal Reserve System by Federal funds brokers on such day, as published by the Federal Reserve Bank on the Business Day next succeeding such day; provided that (a) if such day is not a Business
Day, the Federal Funds Rate for such day shall be such rate on such transactions on the next preceding Business Day as so published on the next succeeding Business Day, and (b) if no such rate is so published on such next succeeding Business
Day, the Federal Funds Rate for such day shall be the average rate (rounded upward, if necessary, to a whole multiple of 1/100 of 1%) charged to Citibank, N.A. on such day on such transactions as determined by the Administrative Agent. 

“Federal Reserve Bank of New York’s Website” means the website of the Federal Reserve Bank of New York at
http://www.newyorkfed.org, or any successor source. 
 “Fifth Amended and Restated Credit Agreement” means the Fifth
Amended and Restated Credit Agreement dated as of June 29, 2018, among the Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 

“Fifth Amendment Agreement” means the Amendment Agreement dated as of June 29, 2018 among the Borrowers, the
Administrative Agent and the Lenders and Guarantors party thereto. 
 “Fifth A&R Effective Date” means June 29,
2018. 
 “Foreign Parent” means (a) Nielsen Holdings and (b) Valcon and any other direct or indirect parent
entity of the Company that in each case in this clause (b) is a wholly owned subsidiary of Nielsen Holdings. 
 “Foreign
Subsidiary” means any direct or indirect Restricted Subsidiary of the Company which is not a Domestic Subsidiary. 

“Fourth A&R Effective Date” means April 22, 2014. 

“FRB” means the Board of Governors of the Federal Reserve System of the United States. 

“Fronting Exposure” means, at any time there is a Defaulting Lender, (a) with respect to any L/C Issuer, such Defaulting
Lender’s Applicable Percentage of the outstanding L/C Obligations with respect to Letters of Credit issued by such L/C Issuer other than L/C Obligations as to which such Defaulting Lender’s participation obligation has been reallocated to
other Lenders or Cash Collateralized in accordance with the terms hereof and (b) with respect to any Swing Line Lender, such Defaulting Lender’s Applicable Percentage of outstanding Swing Line Loans made by such Swing Line Lender other
than Swing Line Loans as to which such Defaulting Lender’s participation obligation has been reallocated to other Lenders. 

“Fund” means any Person (other than a natural person) that is engaged in making, purchasing, holding or otherwise investing
in commercial loans and similar extensions of credit in the ordinary course. 

  
 27 

 “Funded Debt” means all Indebtedness of the Covenant Parties and their
Restricted Subsidiaries for borrowed money that matures more than one year from the date of its creation or matures within one year from such date that is renewable or extendable, at the option of such Person, to a date more than one year from such
date or arises under a revolving credit or similar agreement that obligates the lender or lenders to extend credit during a period of more than one year from such date, including Indebtedness in respect of the Loans. 

“Further Election” has the meaning specified in Section 2.16(f)(i). 

“GAAP” means generally accepted accounting principles based upon International Financial Reporting Standards issued and/or
adopted by the International Accounting Standards Board, as in effect from time to time, unless and until Nielsen notifies the Administrative Agent in writing that Nielsen requests that GAAP be determined based on generally accepted accounting
principles in the United States of America, as in effect from time to time, from which time GAAP will be so determined; provided, however, that if Nielsen notifies the Administrative Agent that Nielsen requests an amendment to any
provision hereof to eliminate the effect of any change occurring after the Closing Date in GAAP or in the application thereof on the operation of such provision (or if the Administrative Agent notifies Nielsen that the Required Lenders request an
amendment to any provision hereof for such purpose), regardless of whether any such notice is given before or after such change in GAAP or in the application thereof, then such provision shall be interpreted on the basis of GAAP as in effect and
applied immediately before such change shall have become effective until such notice shall have been withdrawn or such provision amended in accordance herewith. 

“Governmental Authority” means any nation or government, any state or other political subdivision thereof, any agency,
authority, instrumentality, regulatory body, court, administrative tribunal, central bank or other entity exercising executive, legislative, judicial, taxing, regulatory or administrative powers or functions of or pertaining to government. 

“Grand-Ducal Regulation” has the meaning set forth in Section 11.17. 

“Granting Lender” has the meaning set forth in Section 10.07(h). 

“Guarantee” means, as to any Person, without duplication, (a) any obligation, contingent or otherwise, of such Person
guaranteeing or having the economic effect of guaranteeing any Indebtedness or other monetary obligation payable or performable by another Person (the “primary obligor”) in any manner, whether directly or indirectly, and including
any obligation of such Person, direct or indirect, (i) to purchase or pay (or advance or supply funds for the purchase or payment of) such Indebtedness or other monetary obligation, (ii) to purchase or lease property, securities or
services for the purpose of assuring the obligee in respect of such Indebtedness or monetary other obligation of the payment or performance of such Indebtedness or other monetary obligation, (iii) to maintain working capital, equity capital or
any other financial statement condition or liquidity or level of income or cash flow of the primary obligor so as to enable the primary obligor to pay such Indebtedness or other monetary obligation, or (iv) entered into for the purpose of
assuring in any other manner the obligee in respect of such Indebtedness or other monetary obligation of the payment or performance thereof or to protect such obligee against loss in respect thereof (in whole or in part), or (b) any Lien on any
assets of such Person securing any Indebtedness or other monetary obligation of any other Person, whether or not such Indebtedness or monetary other obligation is assumed by such Person (or any right, contingent or otherwise, of any holder of such
Indebtedness to obtain any such Lien); provided that the term “Guarantee” shall not include endorsements for collection or deposit, in either case in the ordinary course of business, or customary and reasonable indemnity obligations
in effect on the Closing Date or entered into in connection with any acquisition or disposition of assets permitted under this Agreement (other 

  
 28 

 
than such obligations with respect to Indebtedness). The amount of any Guarantee shall be deemed to be an amount equal to the stated or determinable amount of the related primary obligation, or
portion thereof, in respect of which such Guarantee is made or, if not stated or determinable, the maximum reasonably anticipated liability in respect thereof as determined by the guaranteeing Person in good faith. The term “Guarantee” as
a verb has a corresponding meaning. 
 “Guaranteed Obligations” has the meaning specified in Section 11.01. 

“Guarantors” means the Company and the Subsidiaries included on the signature pages hereof as Guarantors, any Subsidiary
designated a Supplemental Subsidiary Borrower pursuant to Section 11.14 and those Subsidiaries that issue a Guarantee of the Obligations after the Closing Date pursuant to Section 6.11 or otherwise (so long as the provisions of
Section 6.11 including local law security documentation are complied with) and, with respect to Obligations for which they would not otherwise be primarily liable, each U.S. Borrower and the Dutch Borrower. 

“Guaranty” means, collectively, the guaranty of the Obligations by the Guarantors pursuant to this Agreement. 

“Hazardous Materials” means all explosive or radioactive substances or wastes and all hazardous or toxic substances, wastes
or pollutants, including petroleum or petroleum distillates, asbestos or asbestos-containing materials, polychlorinated biphenyls, radon gas, mold, infectious or medical wastes that are regulated pursuant to, or the Release or exposure to which
could give rise to liability under, applicable Environmental Law. 
 “Hedge Bank” means any Person that is a Lender, Agent
or an Affiliate of a Lender or Agent at the time it enters into a Secured Hedge Agreement or a Treasury Services Agreement, as applicable, in its capacity as a party thereto; provided that any such Person (other than a Person already party
hereto as a Lender or Agent) delivers to the Administrative Agent a letter agreement reasonably satisfactory to it (i) appointing the Collateral Agent as its agent under the applicable Loan Documents and (ii) agreeing to be bound by
Section 9.07 and 10.15 as if it were a Lender. 
 “Holdings Debt” means Indebtedness of the Company outstanding on the
2020 Credit Agreement Closing Date as reflected in the Company’s balance sheet and refinancings thereof that do not increase the aggregate principal amount thereof except to the extent of additional Indebtedness incurred to pay premiums
(including tender premiums), defeasance costs and fees and expenses in connection therewith, and any other Indebtedness of the Company or Valcon with respect to which Nielsen has made a Company Restricted Payments Election pursuant to
Section 7.06(d). 
 “Honor Date” has the meaning set forth in Section 2.03(c)(i). 

“Incremental Amendment” has the meaning set forth in Section 2.14(a). 

“Incremental Assumption Agreement” means an assumption agreement among Nielsen and one or more Extending Lenders entered into
pursuant to Section 2.16 and acknowledged by the Administrative Agent. 
 “Incremental Term Loans” has the meaning set
forth in Section 2.14(a). 
 “Indebtedness” means, as to any Person at a particular time, without duplication, all of
the following: 

  
 29 

 (a)    all obligations of such Person for borrowed money
and all obligations of such Person evidenced by bonds, debentures, notes, loan agreements or other similar instruments; 

(b)    the maximum amount (after giving effect to any prior drawings or reductions which may have been
reimbursed) of all outstanding letters of credit (including standby and commercial), bankers’ acceptances, bank guaranties, surety bonds, performance bonds and similar instruments issued or created by or for the account of such Person; 

(c)    net obligations of such Person under any Swap Contract; 

(d)    all obligations of such Person to pay the deferred purchase price of property or services (other
than (i) trade accounts payable in the ordinary course of business, (ii) any earn-out obligation until such obligation becomes a liability on the balance sheet of such Person in accordance with GAAP
and (iii) liabilities accrued in the ordinary course); 
 (e)    indebtedness (excluding prepaid
interest thereon) secured by a Lien on property owned or being purchased by such Person (including indebtedness arising under conditional sales or other title retention agreements and mortgage, industrial revenue bond, industrial development bond
and similar financings), whether or not such indebtedness shall have been assumed by such Person or is limited in recourse; 

(f)    all Attributable Indebtedness; and 

(g)    all obligations of such Person in respect of Disqualified Equity Interests; 

if and to the extent that the foregoing would constitute indebtedness or a liability in accordance with GAAP; and 

(h)    to the extent not otherwise included above, all Guarantees of such Person in respect of any of the
foregoing. 
 For all purposes hereof, the Indebtedness of any Person shall (A) include (1) the Indebtedness of any partnership or joint venture (other
than a joint venture that is itself a corporation or limited liability company) in which such Person is a general partner, except to the extent such Person’s liability for such Indebtedness is otherwise limited and (2) the amount of any
Receivables Net Investment and (B) in the case of the Company and its Subsidiaries, exclude (1) all intercompany Indebtedness having a term not exceeding 364 days (inclusive of any roll-over or extensions of terms) and made in the ordinary
course of business consistent with past practice and (2) the Parent Intercompany Debt. The amount of any net obligation under any Swap Contract on any date shall be deemed to be the Swap Termination Value thereof as of such date. The amount of
Indebtedness of any Person for purposes of clause (e) above shall be deemed to be equal to the lesser of (i) the aggregate unpaid amount of such Indebtedness and (ii) the fair market value of the property encumbered thereby as
determined by such Person in good faith. 
 “Indemnified Liabilities” has the meaning set forth in Section 10.05. 

“Indemnitees” has the meaning set forth in Section 10.05. 

“Information” has the meaning set forth in Section 10.08. 

“Intercompany Note” means a promissory note substantially in the form of Exhibit H. 

  
 30 

 “Intercreditor Agreement” means that certain First Lien Intercreditor
Agreement dated as of June 23, 2009, among the Collateral Agent, Citibank, N.A., as Authorized Representative (as defined therein) under the Existing Credit Agreement, and each additional Authorized Representative from time to time party
thereto (including the Administrative Agent), as supplemented by the Closing Date Joinders (as defined in the 2020 Credit Agreement), as may be amended, restated, supplemented or modified from time to time in accordance with the terms thereof. 

“Interest Payment Date” means, (a) as to any Eurocurrency Rate Loan, the last day of each Interest Period applicable to
such Loan and the Maturity Date of the Facility under which such Loan was made; provided that if any Interest Period for a Eurocurrency Rate Loan exceeds three months, the respective dates that fall every three months after the beginning of
such Interest Period shall also be Interest Payment Dates; (b) as to any Base Rate Loan (including a Swing Line Loan denominated in Dollars), the last Business Day of each March, June, September and December and the Maturity Date of the
Facility under which such Loan was made; and (c) as to any Swing Line Loan denominated in Euro, the date of the repayment of such Swing Line Loan and the Maturity Date. 

“Interest Period” means, as to each Eurocurrency Rate Loan, the period commencing on the date such Eurocurrency Rate Loan is
disbursed or converted to or continued as a Eurocurrency Rate Loan and ending on the date one, two, three or six months thereafter or, to the extent agreed by each Lender of such Eurocurrency Rate Loan, twelve months or less than one month
thereafter, and, solely with respect to Revolving Credit Loans, one week, as selected by the applicable Borrower in its Committed Loan Notice; provided that: 

(i)    any Interest Period that would otherwise end on a day that is not a Business Day shall be extended
to the next succeeding Business Day unless such Business Day falls in another calendar month, in which case such Interest Period shall end on the next preceding Business Day; 

(ii)    any Interest Period that begins on the last Business Day of a calendar month (or on a day for which
there is no numerically corresponding day in the calendar month at the end of such Interest Period) shall end on the last Business Day of the calendar month at the end of such Interest Period; and 

(iii)    no Interest Period shall extend beyond the Maturity Date of the Facility under which such Loan was
made. 
 “Intra-Group Liabilities” has the meaning set forth in Section 11.17. 

“Investment” means, as to any Person, any direct or indirect acquisition or investment by such Person, whether by means of
(a) the purchase or other acquisition of Equity Interests or debt or other securities of another Person, (b) a loan, advance or capital contribution to, Guarantee or assumption of Indebtedness of, or purchase or other acquisition of any
other debt or equity participation or interest in, another Person, including any partnership or joint venture interest in such other Person (excluding, in the case of a Covenant Party and its Subsidiaries, intercompany loans, advances, or
Indebtedness having a term not exceeding 364 days (inclusive of any roll-over or extensions of terms) and made in the ordinary course of business consistent with past practice) or (c) the purchase or other acquisition (in one transaction or a
series of transactions) of all or substantially all of the property and assets or business of another Person or assets constituting a business unit, line of business or division of such Person. For purposes of covenant compliance, the amount of any
Investment shall be the amount actually invested, without adjustment for subsequent increases or decreases in the value of such Investment. 

“IP Rights” has the meaning set forth in Section 5.17. 

  
 31 

 “Judgment Currency” has the meaning specified in Section 10.18. 

“Junior Financing” has the meaning specified in Section 7.13(a). 

“Junior Financing Documentation” means any documentation governing any Junior Financing. 

“Laws” means, collectively, all international, foreign, Federal, state and local statutes, treaties, rules, guidelines,
regulations, ordinances, codes and administrative or judicial precedents or authorities, including the interpretation or administration thereof by any Governmental Authority charged with the enforcement, interpretation or administration thereof, and
all applicable administrative orders, directed duties, requests, licenses, authorizations and permits of, and agreements with, any Governmental Authority, in each case whether or not having the force of law. 

“L/C Advance” means, with respect to each Tranche A Revolving Credit Lender, such Lender’s funding of its participation
in any L/C Borrowing in accordance with its Pro Rata Share. 
 “L/C Borrowing” means an extension of credit resulting from
a drawing under any Letter of Credit which has not been reimbursed on the date when made or refinanced as a Tranche A Revolving Credit Borrowing. 

“L/C Credit Extension” means, with respect to any Letter of Credit, the issuance thereof or extension of the expiry date
thereof, or the renewal or increase of the amount thereof. 
 “L/C Issuer” means Citibank, N.A., JPMorgan Chase Bank, N.A.,
any Existing L/C Issuer and any other Lender that becomes an L/C Issuer in accordance with Section 2.03(k) or 10.07(j), in each case, in its capacity as an issuer of Letters of Credit hereunder, or any successor issuer of Letters of Credit
hereunder; provided that (x) the Outstanding Amount of L/C Obligations relating to Letters of Credit for which Citibank, N.A. is L/C Issuer shall not exceed $25,000,000 (and Citibank, N.A. shall not be under any obligation, notwithstanding
anything herein to the contrary, to issue any Letter of Credit if such amount would be exceeded) and (y) the Outstanding Amount of L/C Obligations relating to Letters of Credit for which JPMorgan Chase Bank, N.A. is L/C Issuer shall not exceed
$25,000,000 (and JPMorgan Chase Bank, N.A. shall not be under any obligation notwithstanding anything herein to the contrary, to issue any Letter of Credit if such amount would be exceeded). 

“L/C Obligations” means, as at any date of determination, the aggregate undrawn amount of all outstanding Letters of Credit
plus the aggregate of all Unreimbursed Amounts, including all L/C Borrowings. 
 “LCT Election” shall have the meaning
assigned to such term in Section 1.11. 
 “LCT Test Date” shall have the meaning assigned to such term in
Section 1.11. 
 “Lender” has the meaning specified in the introductory paragraph to this Agreement and, as the
context requires, includes an L/C Issuer and a Swing Line Lender, and their respective successors and assigns as permitted hereunder, each of which is referred to herein as a “Lender,” together with, in each case, any Affiliate of any such
financial institution through which such financial institution elects, by notice to the Administrative Agent, to make any Loans available to any Borrower; provided that, for all purposes of voting or consenting with respect to (a) any
amendment, supplementation or modification of any Loan Document, (b) any waiver of any requirements of any Loan Document or any Default or Event of Default and its consequences, or (c) any other matter as to which a Lender may vote or
consent pursuant to Section 10.01 of this Agreement, the financial institution making such election shall be 

  
 32 

 
deemed the “Lender” rather than such Affiliate, which shall not be entitled to vote or consent (it being agreed that failure of any such Affiliate to fund an obligation under this
Agreement shall not relieve its affiliated financial institution from funding). 
 “Lending Office” means, as to any
Lender, such office or offices as a Lender may from time to time notify the Borrowers and the Administrative Agent. 
 “Letter of
Credit” means any letter of credit issued hereunder. A Letter of Credit may be a commercial letter of credit or a standby letter of credit. 

“Letter of Credit Application” means an application and agreement for the issuance or amendment of a Letter of Credit in the
form from time to time in use by the relevant L/C Issuer. 
 “Letter of Credit Expiration Date” means the day that is five
(5) Business Days prior to the scheduled Maturity Date then in effect for the Tranche A Revolving Credit Facility (or, if such day is not a Business Day, the next preceding Business Day). 

“Letter of Credit Sublimit” means an amount equal to the lesser of (a) $75,000,000 and (b) the aggregate Dollar Amount
of the Tranche A Revolving Credit Commitments. The Letter of Credit Sublimit is part of, and not in addition to, the Tranche A Revolving Credit Facility. 

“LIBOR” means the London interbank offered rate. 

“LIBOR Screen Rate” has the meaning specified in the definition of “Eurocurrency Rate”. 

“LIBOR Successor Rate” shall have the meaning assigned to such term in Section 3.03(c). 

“LIBOR Successor Rate Conforming Changes” means, with respect to any proposed LIBOR Successor Rate, any conforming changes to
the definition of Base Rate, Interest Period, timing and frequency of determining rates and making payments of interest and other administrative matters as may be appropriate, in the discretion of the Administrative Agent in consultation with the
Borrowers, to reflect the adoption of such LIBOR Successor Rate and to permit the administration thereof by the Administrative Agent in a manner substantially consistent with market practice (or, if the Administrative Agent determines that adoption
of any portion of such market practice is not administratively feasible or that no market practice for the administration of such LIBOR Successor Rate exists, in such other manner of administration as the Administrative Agent determines in
consultation with the Borrowers). 
 “Lien” means any mortgage, pledge, hypothecation, assignment, deposit arrangement,
encumbrance, lien (statutory or other), charge, or preference, priority or other security interest or preferential arrangement of any kind or nature whatsoever (including any conditional sale or other title retention agreement, any easement, right
of way or other encumbrance on title to Real Property, and any Capitalized Lease having substantially the same economic effect as any of the foregoing). 

“Limitation” has the meaning set forth in Section 11.16(a) 

“Limited Condition Transaction” means (a) any Investment or acquisition (whether by merger, amalgamation, consolidation
or other business combination or the acquisition of Equity Interests or otherwise), whose consummation is not conditioned on the availability of, or on obtaining, third-party financing, (b) any redemption, repurchase, defeasance, satisfaction
and discharge or repayment of Indebtedness, Disqualified Equity Interests or preferred stock requiring irrevocable notice in advance of such redemption, repurchase, defeasance, satisfaction and discharge or repayment and (c) any Restricted
Payment requiring irrevocable notice in advance thereof. 

  
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 “Loan” means an extension of credit by a Lender to any Borrower under
Article II in the form of a Term Loan, a Revolving Credit Loan or a Swing Line Loan. 
 “Loan Documents” means,
collectively, (i) this Agreement, (ii) the Notes, (iii) the Collateral Documents, (iv) the Intercreditor Agreement and (v) each Letter of Credit Application. 

“Loan Parties” means, collectively, the Borrowers and each Guarantor. 

“London Business Day” means, 

(a)    if such day relates to any interest rate settings as to a Eurocurrency Rate Loan denominated
Dollars, any such day on which dealings in deposits in Dollars are conducted by and between banks in the London interbank eurodollar market; 

(b)    if such day relates to any interest rate settings as to a Eurocurrency Rate Loan denominated Euros,
a TARGET Day; and 
 (c)    if such day relates to any interest rate settings as to an Alternative
Currency Loan denominated in an Alternative Currency other than Euros, any such day on which dealings in deposits in an Alternative Currency are conducted by and between banks in the London or other applicable offshore interbank market and in the
home country for such Alternative Currency. 
 “Luxembourg Guarantor” has the meaning set forth in Section 11.17. 

“Luxembourg Prohibition” has the meaning set forth in Section 11.17. 

“Mandatory Cost” means, with respect to any period, the percentage rate per annum determined in accordance with Schedule
1.01C to the Original Credit Agreement. 
 “Master Agreement” has the meaning specified in the definition of “Swap
Contract.” 
 “Material Adverse Effect” means a material adverse effect on the business, operations, assets,
liabilities (actual or contingent) or financial condition of the Company and its Subsidiaries, taken as a whole (other than resulting from any event, development or circumstance related to the COVID-19
pandemic that was disclosed to the Lenders in writing, or otherwise publicly disclosed on the Current Reports on Form 8-K with or furnished to the SEC on April 29, 2020 and April 30, 2020 (including
the exhibits thereto) and the Quarterly Report on Form 10-Q for the quarter ended March 31, 2020, filed with the SEC on April 30, 2020, in each case, on or prior to the Sixth A&R Effective Date).

 “Maturity Date” means (i) with respect to the Class A Term Loans, July 9, 2023; (ii) with respect to the Class B-2 Euro Term Loans, October 4, 2023, (iii) with respect to the Class B-4 Term Loans, October 4, 2023; and (iv) with respect to the Revolving
Credit Facility, July 9, 2023. 
 “Maximum Incremental Facilities Amount” means, at any date of
determination, the amount of Indebtedness (if any) such that, after giving effect to the incurrence of such amount, the Secured Leverage Ratio would not exceed 3.25 to 1.00 (assuming the Indebtedness being incurred as of such date of
determination (and the Indebtedness previously incurred in reliance under this definition) would be included in clause (a) of the definition of “Secured Leverage Ratio,” whether or not such Indebtedness would otherwise be so
included). 

  
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 “Maximum Rate” has the meaning specified in Section 10.10. 

“Media Business” means the business of Nielsen Holdings and its subsidiaries not including the Connect Business. 

“Moody’s” means Moody’s Investors Service, Inc. and any successor thereto. 

“Mortgage” has the meaning specified in Section 6.11(c). 

“Multiemployer Plan” means any employee benefit plan of the type described in Section 4001(a)(3) of ERISA, to which any
Borrower, any Restricted Subsidiary or any ERISA Affiliate makes or is obligated to make contributions, or during the preceding five plan years, has made or been obligated to make contributions. 

“Net Proceeds” shall mean: 

(a)    100% of the cash proceeds actually received by the Covenant Parties or any of their Restricted
Subsidiaries (including any cash payments received by way of deferred payment of principal pursuant to a note or installment receivable or purchase price adjustment receivable or otherwise and including casualty insurance settlements and
condemnation awards, but only as and when received) from any Disposition or Casualty Event, net of (i) attorneys’ fees, accountants’ fees, investment banking fees, survey costs, title insurance premiums, and related search and
recording charges, transfer taxes, deed or mortgage recording taxes, required debt payments and required payments of other obligations relating to the applicable asset to the extent such debt or obligations are secured by a Lien permitted hereunder
(other than pursuant to the Loan Documents) on such asset, other customary expenses and brokerage, consultant and other customary fees actually incurred in connection therewith, (ii) Taxes paid or payable as a result thereof, and (iii) the
amount of any reasonable reserve established in accordance with GAAP against any adjustment to the sale price or any liabilities (other than any taxes deducted pursuant to clause (i) above) (x) related to any of the applicable assets and
(y) retained by the Covenant Parties or any of their Restricted Subsidiaries including, without limitation, pension and other post-employment benefit liabilities and liabilities related to environmental matters or against any indemnification
obligations (however, the amount of any subsequent reduction of such reserve (other than in connection with a payment in respect of any such liability) shall be deemed to be Net Proceeds of such Disposition or Casualty Event occurring on the date of
such reduction); provided that, if no Default exists and Nielsen shall deliver a certificate of a Responsible Officer of Nielsen to the Administrative Agent promptly following receipt of any such proceeds setting forth a Covenant Party’s
intention to use any portion of such proceeds (1) to acquire, maintain, develop, construct, improve, upgrade or repair assets useful in the business of the Covenant Parties or their Restricted Subsidiaries or to make Permitted Acquisitions or
any acquisition of all or substantially all the assets of, or all the Equity Interests (other than directors’ qualifying shares) in, a Person or division or line of business of a Person (or any subsequent investment made in a Person, division
or line of business previously acquired), in each case within fifteen (15) months of such receipt, such portion of such proceeds shall not constitute Net Proceeds except to the extent not, within fifteen (15) months of such receipt, so
used or contractually committed to be so used (it being understood that if any portion of such proceeds are not so used within such fifteen (15)-month period but within such fifteen (15)-month period are contractually committed to be used, then upon
the termination of such contract or if such Net Proceeds are not so used within 

  
 35 

 
the later of such fifteen (15)-month period and 180 days from the entry into such Contractual Obligations, such remaining portion shall constitute Net Proceeds as of the date of such termination
or expiry without giving effect to this proviso) or (2) to repay Indebtedness (other than the Loans) of the Covenant Parties or their Restricted Subsidiaries (and, in the case of revolving Indebtedness, to correspondingly reduce commitments
with respect thereto) within 15 months of such receipt (in the case of any Junior Financing, to the extent permitted pursuant to Section 7.13), such portion of such proceeds shall not constitute Net Proceeds except to the extent not, within
fifteen (15) months of such receipt, so used; provided that the aggregate amount of Indebtedness that may be repaid pursuant to this clause (2) shall not exceed the lesser of (x) $150 million and (y) the Permitted Debt
Repayment Amount as of the date of such repayment; provided, further, that (x) no proceeds realized in a single transaction or series of related transactions shall constitute Net Proceeds unless such proceeds shall exceed
$10 million and (y) no proceeds shall constitute Net Proceeds in any fiscal year until the aggregate amount of all such unapplied proceeds (including proceeds described in clause (x) above realized in a single transaction or series of
related transactions that are in excess of $5 million) in such fiscal year shall exceed $25 million; and 

(b)    100% of the cash proceeds from the incurrence, issuance or sale by a Covenant Party of any
Indebtedness, net of all taxes and fees (including investment banking fees), commissions, costs and other expenses, in each case incurred in connection with such issuance or sale. 

For purposes of calculating the amount of Net Proceeds, fees, commissions and other costs and expenses payable to a Covenant Party shall be
disregarded. 
 “New Revolving Amount” has the meaning specified in Section 2.16(f)(i). 

“New Revolving Commitment Lenders” has the meaning specified in Section 2.16(f)(i). 

“New Revolving Credit Commitment” has the meaning specified in Section 2.16(f)(i). 

“NHF” means Nielsen Holding and Finance B.V. (formerly known as VNU Holding and Finance B.V.), a private company organized
under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 
 “Nielsen” has the meaning set
forth in the introductory paragraph to this Agreement. 
 “Nielsen Holdings” means Nielsen Holdings plc, a public limited
company incorporated under the laws of England and Wales, and any successor or assign. 

“Non-Cash Charges” has the meaning set forth in the definition of the term
“Consolidated EBITDA.” 
 “Non-Consenting Lender” has the meaning set
forth in Section 3.07(d). 
 “Non-Defaulting Lender” means, at any time, each
Lender that is not a Defaulting Lender at such time. 
 “Non-Electing Lender” has
the meaning specified in Section 2.16(f)(i). 
 “Non-Extension Notice Date”
has the meaning specified in Section 2.03(b)(iii). 

  
 36 

 “Non-Public Lender” means a person
that is not a member of the public (het publiek) within the meaning of article 3:5 of the Dutch FSA. 
 “Notes”
means a Class A Term Note, Class B-2 Euro Term Note, Class B-4 Term Note, a Revolving Credit Note or a Swing Line Note, as the context may require. 

“Notes Offering Memorandum” means the Offering Memorandum dated as of August 1, 2006 relating to the Senior Unsecured
Debt and the Senior Subordinated Debt. 
 “Not Otherwise Applied” means, with reference to any amount of Net Proceeds of
any transaction or event, that such amount (a) was not required to be applied to prepay the Loans pursuant to Section 2.05(b), and (b) was not previously applied in determining the permissibility of a transaction under the Loan
Documents where such permissibility was (or may have been) contingent on receipt of such amount or utilization of such amount for a specified purpose. The Company shall promptly notify the Administrative Agent of any application of such amount as
contemplated by (b) above. 
 “NPL” means the National Priorities List under CERCLA. 

“Obligations” means all (x) advances to, and debts, liabilities, obligations, covenants and duties of, any Loan Party
and its Subsidiaries arising under any Loan Document or otherwise with respect to any Loan or Letter of Credit, whether direct or indirect (including those acquired by assumption), absolute or contingent, due or to become due, now existing or
hereafter arising and including interest and fees that accrue after the commencement by or against any Loan Party or Subsidiary of any proceeding under any Debtor Relief Laws naming such Person as the debtor in such proceeding, regardless of whether
such interest and fees are allowed claims in such proceeding and (y) obligations of any Loan Party or Restricted Subsidiary arising under any Secured Hedge Agreement or any Treasury Services Agreement, excluding, in the case of both
(x) and (y), with respect to any Guarantor at any time, any Excluded Swap Obligations with respect to such Guarantor at such time. Without limiting the generality of the foregoing, the Obligations of the Loan Parties under the Loan Documents
(and of their Subsidiaries to the extent they have obligations under the Loan Documents) include (a) the obligation (including guarantee obligations) to pay principal, interest, Letter of Credit fees, reimbursement obligations, charges,
expenses, fees, Attorney Costs, indemnities and other amounts payable by any Loan Party or Subsidiary under any Loan Document and (b) the obligation of any Loan Party or Subsidiary to reimburse any amount in respect of any of the foregoing that
any Lender, in its sole discretion, may elect to pay or advance on behalf of such Loan Party or such Subsidiary. 
 “Offer
Memorandum” means the Offer Memorandum (biedingsbericht), dated as of March 31, 2006, as amended or supplemented as of the Closing Date, containing the terms of the offer to purchase the Equity Interests of the Company specified
therein by Valcon. 
 “Organization Documents” means, (a) with respect to any corporation, the certificate or articles
of incorporation and the bylaws (or equivalent or comparable constitutive documents with respect to any non-U.S. jurisdiction); (b) with respect to any limited liability company, the certificate or articles of
formation or organization and operating agreement; and (c) with respect to any partnership, joint venture, trust or other form of business entity, the partnership, joint venture or other applicable agreement of formation or organization and any
agreement, instrument, filing or notice with respect thereto filed in connection with its formation or organization with the applicable Governmental Authority in the jurisdiction of its formation or organization and, if applicable, any certificate
or articles of formation or organization of such entity. 

  
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 “Original Credit Agreement” means that certain Credit Agreement dated as of
August 9, 2006 (as amended by Amendment No. 1 dated as of January 22, 2007 and Amendment No. 2 dated as of August 9, 2007). 

“Original Co-Documentation Agents” means JPMorgan Chase Bank, N.A., ABN AMRO
Bank N.V. and ING Bank N.V., as co-documentation agents under the Existing Credit Agreement. 

“Original Syndication Agent” means Deutsche Bank Securities Inc., as syndication agent under the Existing Credit
Agreement. 
 “Other Taxes” has the meaning specified in Section 3.01(b). 

“Outstanding Amount” means (a) with respect to the Class A Term Loans,
Class B-4 Term Loans, Class B-2 Euro Term Loans, Revolving Credit Loans and Swing Line Loans on any date, the Dollar Amount thereof after giving effect to any
borrowings and prepayments or repayments of Class A Term Loans, Class B-4 Term Loans, Class B-2 Euro Term Loans, Revolving Credit Loans (including any
refinancing of outstanding unpaid drawings under Letters of Credit or L/C Credit Extensions as a Revolving Credit Borrowing) and Swing Line Loans, as the case may be, occurring on such date; and (b) with respect to any L/C Obligations on any
date, the Dollar Amount thereof on such date after giving effect to any L/C Credit Extension occurring on such date and any other changes thereto as of such date, including as a result of any reimbursements of outstanding unpaid drawings under any
Letters of Credit (including any refinancing of outstanding unpaid drawings under Letters of Credit or L/C Credit Extensions as a Revolving Credit Borrowing) or any reductions in the maximum amount available for drawing under Letters of Credit
taking effect on such date. 
 “Outstanding Indebtedness” means the Indebtedness as of the Closing Date set forth in
Schedule 1.01E to the Original Credit Agreement. 
 “Overnight Rate” means, for any day, the rate comprised of both
overnight federal funds and overnight Eurocurrency borrowings by U.S.-managed banking offices of depository institutions (as such composite rate shall be determined by the Federal Reserve Bank of New York as set forth on the Federal Reserve Bank of
New York’s Website from time to time) and published on the next succeeding Business Day by the NYFRB as an overnight bank funding rate. 

“Parent Intercompany Debt” means the intercompany loan of the Company to NHF, as in effect on the Sixth A&R Effective
Date. 
 “Participant” has the meaning specified in Section 10.07(e). 

“Participating Member State” means each state so described in any EMU Legislation. 

“PBGC” means the Pension Benefit Guaranty Corporation. 

“Pension Plan” means any “employee pension benefit plan” (as such term is defined in Section 3(2) of ERISA),
other than a Multiemployer Plan, that is subject to Title IV of ERISA and is sponsored or maintained by any Loan Party or any ERISA Affiliate or to which any Loan Party or any ERISA Affiliate contributes or has an obligation to contribute, or in the
case of a multiple employer or other plan described in Section 4064(a) of ERISA, has made contributions at any time during the immediately preceding five (5) plan years. 

  
 38 

 “Perfection Certificate” means a certificate in the form of Exhibit G-1 or any other form approved by the Collateral Agent, as the same shall be supplemented from time to time by a Perfection Certificate Supplement or otherwise. 

“Perfection Certificate Supplement” means a certificate supplement in the form of Exhibit
G-2 or any other form approved by the Collateral Agent. 
 “Permitted Acquisition”
has the meaning set forth in Section 7.02(i). 
 “Permitted Debt Offering” means any issuance of senior secured or
junior secured or unsecured Indebtedness by any Loan Party after the 2020 Credit Agreement Closing Date through an incurrence of term loans or through a public offering or private issuance of debt securities under Rule 144A, Regulation S under the
Securities Exchange Act of 1934, as amended, or otherwise; provided that, (a) such Indebtedness may be secured by a first priority Lien on the Collateral that is pari passu with the Lien securing the Obligations, or may be secured by a
Lien ranking junior to the Lien on the Collateral securing the Obligations or may be unsecured; (b) such Permitted Debt Offering Indebtedness is not secured by any collateral other than the Collateral securing the Obligations; (c) the
terms of such Indebtedness do not provide for any scheduled repayment, mandatory redemption or sinking fund obligations prior to the date that is one year and one day following the latest Maturity Date in effect at the time of the incurrence (other
than customary offers to repurchase upon a change of control, asset sale or event of loss and customary acceleration rights after an event of default and, in the case of term loans, amortization not to exceed 1% per annum); (d) the covenants, events
of default, guarantees, collateral and other terms of which (other than interest rate and redemption premiums) taken as a whole, are not more restrictive to the Loan Parties than those set forth in this Agreement (provided; that the
“cross-acceleration” event of default in the documentation governing any Permitted Debt Offering consisting of debt securities is either (1) not more restrictive to the Loan Parties than the terms of customary high-yield
securities prevailing in the market at the time of incurrence or (2) not more restrictive than those set forth in the indenture governing the Senior Unsecured Debt); (e) a certificate of a Responsible Officer of the issuing Loan Party delivered
to the Administrative Agent at least three (3) Business Days (or such shorter period as the Administrative Agent may reasonably agree) prior to the incurrence of such Indebtedness, together with a reasonably detailed description of the material
terms and conditions of such Indebtedness or drafts of the documentation relating thereto, stating that the issuing Loan Party has determined in good faith that such terms and conditions satisfy the foregoing requirements shall be conclusive
evidence that such terms and conditions satisfy the foregoing requirements; and (f) no Covenant Party or any Subsidiary of any Covenant Party (other than a Borrower or a Guarantor) is a guarantor or borrower under such Permitted Debt Offering
Indebtedness.    Notes issued by any Loan Party in exchange for any Indebtedness issued in connection with a Permitted Debt Offering in accordance with the terms of a registration rights agreement entered into in connection with
the issuance of such Permitted Debt Offering Indebtedness shall also be considered a Permitted Debt Offering. 
 “Permitted Debt
Repayment Amount” means, as of any date of determination, an amount equal to the aggregate Dollar Amount of Term Loans repaid pursuant to Section 2.05(b)(ii) or (iii) as of such date. 

“Permitted Holders” means each of the Sponsors and members of management of a Covenant Party, a Restricted Subsidiary or any
direct or indirect parent entity of the foregoing who are holders of Equity Interests of the Company or its direct or indirect parent organizations on the Closing Date and any group (within the meaning of Section 13(d)(3) or
Section 14(d)(2) of the Exchange Act or any successor provision) of which any of the foregoing are members; provided, that, in the case of such group and without giving effect to the existence of such group or any other group, such
Sponsors and members of management, collectively, have beneficial ownership of more than 50% of the total voting power of the voting stock of the Company or any of its direct or indirect parent companies. 

  
 39 

 “Permitted Holdings Debt” means (1) Indebtedness of the Company
(i) that will not mature prior to the date that is ninety-one (91) days after the latest Maturity Date, (ii) that is not subject to any Guarantee by NHF or any Restricted Subsidiary, and
(iii) that does not require any payments in cash of interest or other amounts in respect of the principal thereof (including through amortization) prior to the earlier to occur of (A) the date that is five (5) years from the date of
the issuance or incurrence thereof and (B) the date that is ninety-one (91) days after the latest Maturity Date; provided that such Indebtedness can have mandatory prepayment, repurchase or
redemption provisions no more restrictive than those set forth in the documents governing the Company’s Senior Discount Notes, (2) any other Indebtedness (including Holdings Debt), to the extent the proceeds thereof are used to refinance
any Holdings Debt (or refinancings thereof pursuant to this clause (2)), in an aggregate principal amount not in excess of the aggregate principal amount thereof except to the extent of additional Indebtedness incurred to pay premiums (including
tender premiums), defeasance costs and fees and expenses in connection therewith or (3) any Indebtedness incurred pursuant to a Permitted Debt Offering. 

“Permitted Receivables Documents” means all documents and agreements evidencing, relating to or otherwise governing a
Permitted Receivables Financing. 
 “Permitted Receivables Financing” means one or more transactions pursuant to which
(i) Receivables Assets or interests therein are sold to or financed by one or more Special Purpose Receivables Subsidiaries, and (ii) such Special Purpose Receivables Subsidiaries finance their acquisition of such Receivables Assets or
interests therein, or the financing thereof, by selling or borrowing against such Receivables Assets; provided that (A) recourse to the Loan Parties or any Subsidiary (other than the Special Purpose Receivables Subsidiaries) and any
obligations or agreements of the Loan Parties or any Subsidiary (other than the Special Purpose Receivables Subsidiaries) in connection with such transactions shall be limited to the extent customary for similar transactions in the applicable
jurisdictions (including, to the extent applicable, in a manner consistent with the delivery of a “true sale/absolute transfer” opinion with respect to any transfer by the Loan Parties or any Subsidiary (other than a Special Purpose
Receivables Subsidiary)) and (B) the aggregate Receivables Net Investment since the 2020 Credit Agreement Closing Date shall not exceed $400,000,000 at any time. 

“Permitted Refinancing” means, with respect to any Person, any modification, refinancing, refunding, renewal or extension of
any Indebtedness of such Person; provided that (a) the principal amount (or accreted value, if applicable) thereof does not exceed the principal amount (or accreted value, if applicable) of the Indebtedness so modified, refinanced,
refunded, renewed or extended except by an amount equal to unpaid accrued interest and premium thereon plus other amounts paid, and fees and expenses reasonably incurred, in connection with such modification, refinancing, refunding, renewal or
extension and by an amount equal to any existing commitments unutilized thereunder, (b) other than with respect to a Permitted Refinancing in respect of Indebtedness permitted pursuant to Section 7.03(e), such modification, refinancing,
refunding, renewal or extension has a final maturity date equal to or later than the final maturity date of, and has a Weighted Average Life to Maturity equal to or greater than the Weighted Average Life to Maturity of, the Indebtedness being
modified, refinanced, refunded, renewed or extended, (c) other than with respect to a Permitted Refinancing in respect of Indebtedness permitted pursuant to Section 7.03(e) or (f), at the time thereof, no Event of Default shall have
occurred and be continuing and (d) if such Indebtedness being modified, refinanced, refunded, renewed or extended is Indebtedness permitted pursuant to Section 7.03(b), 7.03(q) or 7.13(a) or is otherwise a Junior Financing, (i) to the
extent such Indebtedness being modified, refinanced, refunded, renewed or extended is subordinated in right of payment to the Obligations, such modification, refinancing, refunding, renewal or extension is subordinated in right of payment to the
Obligations on terms at least as favorable to the 

  
 40 

 
Lenders as those contained in the documentation governing the Indebtedness being modified, refinanced, refunded, renewed or extended, (ii) the terms and conditions (including, if applicable,
as to collateral but excluding as to subordination, interest rate and redemption premium) of any such modified, refinanced, refunded, renewed or extended Indebtedness, taken as a whole, are not materially less favorable to the Loan Parties or the
Lenders than the terms and conditions of the Indebtedness being modified, refinanced, refunded, renewed or extended; provided that a certificate of a Responsible Officer delivered to the Administrative Agent at least five (5) Business
Days prior to the incurrence of such Indebtedness, together with a reasonably detailed description of the material terms and conditions of such Indebtedness or drafts of the documentation relating thereto, stating that Nielsen has determined in good
faith that such terms and conditions satisfy the foregoing requirement shall be conclusive evidence that such terms and conditions satisfy the foregoing requirement unless the Administrative Agent notifies Nielsen within such five (5) Business
Day period that it disagrees with such determination (including a reasonable description of the basis upon which it disagrees) and (iii) such modification, refinancing, refunding, renewal or extension is incurred by the Person who is the
obligor of the Indebtedness being modified, refinanced, refunded, renewed or extended (or, if such obligor of the Indebtedness being modified, refinanced, refunded, renewed or extended is a Loan Party, then incurred by a Person that is a Loan Party,
and if such obligor of the Indebtedness being modified, refinanced, refunded, renewed or extended is not a Loan Party, then incurred by a Person that is not a Loan Party). 

“Person” means any natural person, corporation, limited liability company, trust, joint venture, association, company,
partnership, Governmental Authority or other entity. 
 “Plan” means any “employee benefit plan” (as such term is
defined in Section 3(3) of ERISA) established or maintained by any Loan Party or, with respect to any such plan that is subject to Section 412 of the Code or Title IV of ERISA, any ERISA Affiliate. 

“Plan Asset Regulations” means 29 C.F.R. § 2510.3-101 et seq., as modified by
Section 3(42) of ERISA, as amended from time to time. 
 “Post-Acquisition Period” means (a) with respect to the
Transaction, the period beginning on the Closing Date and ending on the last day of the fourth full consecutive fiscal quarter immediately following the Pushdown Date and (b) with respect to any Permitted Acquisition or any acquisition of all
or substantially all the assets of, or all the Equity Interests (other than directors’ qualifying shares) in, a Person or division or line of business of a Person, the period beginning on the date such acquisition is consummated and ending on
the last day of the sixth full consecutive fiscal quarter immediately following the date on which such acquisition is consummated. 

“Pre-Effectiveness” has the meaning specified in Section 2.16(f)(ii).

 “primary obligor” has the meaning set forth in the definition of the term “Guarantee.” 

“Principal L/C Issuer” means any L/C Issuer that has issued Letters of Credit having an aggregate Outstanding Amount in
excess of $10,000,000. 
 “Pro Forma Adjustment” means for any Test Period that includes all or any part of a fiscal
quarter included in any Post-Acquisition Period, with respect to the Acquired EBITDA of the applicable Acquired Entity or Business or the Consolidated EBITDA of the Covenant Parties, the pro forma increase or decrease in Consolidated EBITDA (or any
Acquired EBITDA) projected by Nielsen in good faith as a result of (i) actions taken during or prior to such Post-Acquisition Period for the purposes of realizing reasonably identifiable and factually supportable cost savings or (ii) any
additional costs incurred during such Post-Acquisition Period, in each case in connection with the Transaction or the combination of the 

  
 41 

 
operations of such Acquired Entity or Business with the operations of the Covenant Parties and their Restricted Subsidiaries; provided that, so long as such actions are taken during such
Post-Acquisition Period or such costs are incurred during such Post-Acquisition Period, as applicable, the cost savings related to such actions or such additional costs, as applicable, it may be assumed, for purposes of projecting such pro forma
increase or decrease to such Acquired EBITDA or such Consolidated EBITDA, as the case may be, that such cost savings will be realizable during the entirety of such Test Period, or such additional costs, as applicable, will be incurred during the
entirety of such Test Period; provided further that any such pro forma increase or decrease to such Acquired EBITDA or such Consolidated EBITDA, as the case may be, shall be without duplication for cost savings or additional costs already
included in such Acquired EBITDA or such Consolidated EBITDA, as the case may be, for such Test Period. 
 “Pro Forma Balance
Sheet” has the meaning set forth in Section 5.05(a)(i). 
 “Pro Forma Basis” and “Pro Forma
Compliance” mean, with respect to compliance with any test or covenant hereunder, that (A) to the extent applicable, the Pro Forma Adjustment shall have been made and (B) all Specified Transactions and the following transactions
in connection therewith shall be deemed to have occurred as of the first day of the applicable period of measurement in such test or covenant: (a) income statement items (whether positive or negative) attributable to the property or Person
subject to such Specified Transaction, (i) in the case of a Disposition of all or substantially all Equity Interests in any Subsidiary of the Company or any division, product line, or facility used for operations of the Company or any of its
Subsidiaries, shall be excluded, and (ii) in the case of a Permitted Acquisition or Investment described in the definition of “Specified Transaction”, shall be included, (b) any retirement of Indebtedness, and (c) any
Indebtedness incurred or assumed by the Covenant Parties or any of the Restricted Subsidiaries in connection therewith and if such Indebtedness has a floating or formula rate, shall have an implied rate of interest for the applicable period for
purposes of this definition determined by utilizing the rate which is or would be in effect with respect to such Indebtedness as at the relevant date of determination. 

“Pro Rata Extension Offers” has the meaning set forth in Section 2.16(a). 

“Pro Rata Share” means, with respect to each Lender at any time a fraction (expressed as a percentage, carried out to the
ninth decimal place), the numerator of which is the amount of the Commitments of such Lender under the applicable Facility or Facilities at such time and the denominator of which is the amount of the Aggregate Commitments under the applicable
Facility or Facilities at such time; provided that if such Commitments have been terminated, then the Pro Rata Share of each Lender shall be determined based on the Pro Rata Share of such Lender immediately prior to such termination and after
giving effect to any subsequent assignments made pursuant to the terms hereof. 
 “Prohibition” has the meaning set forth
in Section 11.11. 
 “PTE” means a prohibited transaction class exemption issued by the U.S. Department of Labor, as
any such exemption may be amended from time to time. 
 “Pushdown Date” means the first date on which any amount
outstanding under the Tender Facility is repaid. 
 “QFC” has the meaning assigned to the term “qualified financial
contract” in, and shall be interpreted in accordance with, 12 U.S.C. 5390(c)(8)(D). 
 “QFC Credit Support” has the
meaning assigned to it in Section 10.25. 

  
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 “Qualified ECP Guarantor” means, in respect of any Swap Obligation, each
Guarantor that, at the time the relevant Guarantee or grant of the relevant security interest becomes effective with respect to such Swap Obligation, has total assets exceeding $10,000,000 or such other person as constitutes an “eligible
contract participant” under the Commodity Exchange Act or any regulations promulgated thereunder and can cause another person to qualify as an “eligible contract participant” with respect to such Swap Obligation at such time by
entering into a keepwell under Section 1a(18)(A)(v)(II) of the Commodity Exchange Act. 
 “Qualified IPO” means the
issuance by the Company or any direct or indirect parent of the Company of its common Equity Interests in an underwritten primary public offering (i) (other than a public offering pursuant to a registration statement on Form S-8) pursuant to an effective registration statement filed with the U.S. Securities and Exchange Commission in accordance with the Securities Act (whether alone or in connection with a secondary public offering) or
(ii) in the case of any initial public offering by a Dutch legal entity, in accordance with the laws of the Netherlands. 

“Real Property” means, collectively, all right, title and interest (including any leasehold, mineral or other estate) in and
to any and all parcels of or interests in real property owned, leased or operated by any Person, whether by lease, license or other means, together with, in each case, all easements, hereditaments and appurtenances relating thereto, all improvements
and appurtenant fixtures and equipment, all general intangibles and contract rights and other property and rights incidental to the ownership, lease or operation thereof. 

“Receivables Assets” shall mean accounts receivable (including any bills of exchange) and related assets and property from
time to time originated, acquired or otherwise owned by any Covenant Party or any Subsidiary. 
 “Receivables Net
Investment” shall mean the aggregate cash amount paid by the lenders or purchasers under any Permitted Receivables Financing in connection with their purchase of, or the making of loans secured by, Receivables Assets or interests therein,
as the same may be reduced from time to time by collections with respect to such Receivables Assets or otherwise in accordance with the terms of the Permitted Receivables Documents (but excluding any such collections used to make payments of items
included in clause (c) of the definition of Consolidated Interest Expense); provided, however, that if all or any part of such Receivables Net Investment shall have been reduced by application of any distribution and thereafter such
distribution is rescinded or must otherwise be returned for any reason, such Receivables Net Investment shall be increased by the amount of such distribution, all as though such distribution had not been made. 

“Refinanced Facilities” has the meaning set forth in Section 2.14(b). 

“Refinanced Revolving Credit Facilities” has the meaning set forth in Section 2.14(b)(i). 

“Refinanced Term Loan Facilities” has the meaning set forth in Section 2.14(b)(ii). 

“Register” has the meaning set forth in Section 10.07(d). 

“Release” means any spilling, leaking, seepage, pumping, pouring, emitting, emptying, discharging, injecting, escaping,
leaching, dumping, disposing, depositing, dispersing or migrating in, into, onto or through the Environment. 
 “Relevant
Obligations” has the meaning set forth in Section 11.16(a). 

  
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 “Relevant Proceeding” has the meaning set forth in Section 10.05. 

“Replacement Facilities” has the meaning set forth in Section 2.14(b). 

“Replacement Revolving Credit Facility” has the meaning set forth in Section 2.14(b)(i). 

“Replacement Term Loan Facilities” has the meaning set forth in Section 2.14(b)(ii). 

“Reportable Event” means any of the events set forth in Section 4043(c) of ERISA or the regulations issued thereunder,
other than events for which the thirty (30) day notice period has been waived. 
 “Repricing Transaction” means the
repayment, refinancing or replacement of all or a portion of the Class B-4 Term Loans or Class B-2 Euro Term Loans with proceeds from the incurrence by Nielsen
of any long-term bank debt financing incurred for the primary purpose of repaying, refinancing, or replacing the Class B-4 Term Loans or Class B-2 Euro Term
Loans with long-term bank debt financing having an effective interest cost or weighted average yield (excluding any arrangement or commitment fees in connection therewith) that is less than the effective interest rate for or weighted average yield
of the Class B-4 Term Loans or Class B-2 Euro Term Loans, as applicable, including without limitation, as may be effected through any amendment to this
Agreement relating to the interest rate for, or weighted average yield of, the Class B-4 Term Loans or Class B-2 Euro Term Loans. 

“Request for Credit Extension” means (a) with respect to a Borrowing, continuation or conversion of Term Loans or
Revolving Credit Loans, a Committed Loan Notice, (b) with respect to an L/C Credit Extension, a Letter of Credit Application, and (c) with respect to a Swing Line Loan, a Swing Line Loan Notice. 

“Required Class Lenders” means, as of any date of determination, Lenders of a Class having more than
50% of the sum of the (a) Total Outstandings (with, in the case of the Tranche A Revolving Credit Facility, the aggregate Dollar Amount of each Lender’s risk participation and funded participation in L/C Obligations and Swing Line Loans
being deemed “held” by such Lender for purposes of this definition) for all Lenders of such Class and (b) aggregate unused Commitments of all Lenders of such Class; provided that the unused Commitment and the portion of
the Total Outstandings held or deemed held by, any Defaulting Lender of such Class shall be excluded for purposes of making a determination of Required Class Lenders. 

“Required Lenders” means, as of any date of determination, Lenders having more than 50% of the sum of the (a) Total
Outstandings (with the aggregate Dollar Amount of each Lender’s risk participation and funded participation in L/C Obligations and Swing Line Loans being deemed “held” by such Lender for purposes of this definition), (b) aggregate
unused Dollar Term Commitments, (c) aggregate unused Euro Term Commitments and (d) aggregate unused Revolving Credit Commitments; provided that the unused Dollar Term Commitment, unused Euro Term Commitment and unused Revolving
Credit Commitment of, and the portion of the Total Outstandings held or deemed held by, any Defaulting Lender shall be excluded for purposes of making a determination of Required Lenders. 

“Resolution Authority” means an EEA Resolution Authority or, with respect to any UK Financial Institution, a UK Resolution
Authority. 
 “Responsible Officer” means the chief executive officer, president, vice president, chief financial officer,
treasurer or assistant treasurer or other similar officer of a Loan Party (including, in the case of a Loan Party organized under the laws of The Netherlands, the authorized number of managing 

  
 44 

 
directors or an attorney under a power of attorney of such Loan Party) and, as to any document delivered on the Closing Date, any secretary or assistant secretary of such Loan Party. Any document
delivered hereunder that is signed by a Responsible Officer of a Loan Party shall be conclusively presumed to have been authorized by all necessary corporate, partnership and/or other action on the part of such Loan Party and such Responsible
Officer shall be conclusively presumed to have acted on behalf of such Loan Party. 
 “Restricted Cash” means cash and Cash
Equivalents held by Restricted Subsidiaries that is contractually restricted from being distributed to the Covenant Parties. 

“Restricted Obligations” has the meaning set forth in Section 11.16(a). 

“Restricted Payment” means (a) any dividend or other distribution (whether in cash, securities or other property) with
respect to any Equity Interest of any Covenant Party or any Restricted Subsidiary, or any payment (whether in cash, securities or other property), including any sinking fund or similar deposit, on account of the purchase, redemption, retirement,
defeasance, acquisition, cancellation or termination of any such Equity Interest, or on account of any return of capital to a Covenant Party’s or a Restricted Subsidiary’s stockholders, partners or members (or the equivalent Persons
thereof) and (b) any payment of interest or principal on, or redemption, repurchase or other acquisition of retirement for value of, the Parent Intercompany Debt. 

“Restricted Subsidiary” means any Subsidiary of a Covenant Party other than an Unrestricted Subsidiary. 

“Retained Percentage” means, with respect to any Excess Cash Flow Period (a) 100% minus (b) the Applicable ECF
Percentage with respect to such Excess Cash Flow Period. 
 “Revolver Replacement Additional Lender” has the meaning set
forth in Section 2.17(a). 
 “Revolver Replacement Term Loans” has the meaning set forth in Section 2.17(a). 

“Revolving Commitment Increase” has the meaning set forth in Section 2.14(a). 

“Revolving Commitment Increase Lender” has the meaning set forth in Section 2.14(a). 

“Revolving Credit Borrowing” means a borrowing consisting of simultaneous Revolving Credit Loans of the same Type and
Class and, in the case of Eurocurrency Rate Loans, having the same Interest Period and currency made by each of the Revolving Credit Lenders of such Class pursuant to Section 2.01(c). 

“Revolving Credit Commitment” means the Tranche A Revolving Credit Commitment. 

“Revolving Credit Exposure” means, as to each Tranche A Revolving Credit Lender, the sum of the Dollar Amount of the
outstanding principal amount of such Revolving Credit Lender’s Tranche A Revolving Credit Loans and its Pro Rata Share of the Dollar Amount of the L/C Obligations and the Swing Line Obligations at such time. 

“Revolving Credit Facility” means the Tranche A Revolving Credit Facility. 

“Revolving Credit Lender” means, at any time, any Lender that has a Revolving Credit Commitment at such time. 

  
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 “Revolving Credit Loans” has the meaning specified in Section 2.01(c).

 “Revolving Credit Note” means a Tranche A Revolving Credit Note. 

“Revolving Pro Rata Extension Offers” has the meaning specified in Section 2.16(a). 

“S&P” means Standard & Poor’s Financial Services LLC, a subsidiary of The McGraw-Hill Companies, Inc., and
any successor thereto. 
 “Sanctions” means economic or financial sanctions or trade embargoes imposed, administered or
enforced from time to time by (a) the U.S. government, including those administered by the Office of Foreign Assets Control of the U.S. Department of the Treasury or the U.S. Department of State, or (b) the United Nations Security Council,
the European Union, any EU member state, Switzerland or Her Majesty’s Treasury of the United Kingdom. 
 “Sanctioned
Country” means, at any time, a country, region or territory which is itself the subject or target of any Sanctions (which as of the Sixth A&R Effective Date are Crimea, Cuba, Iran, North Korea and Syria). 

“Sanctioned Person” means, at any time, (a) any Person listed in any Sanctions-related list of designated Persons
maintained by the Office of Foreign Assets Control of the U.S. Department of the Treasury or the U.S. Department of State, or by the United Nations Security Council, the European Union, any EU member state or Her Majesty’s Treasury of the
United Kingdom, (b) any Person located, organized or resident in a Sanctioned Country, or (c) any Person otherwise the subject of Sanctions. 

“Same Day Funds” means (a) with respect to disbursements and payments in Dollars, immediately available funds, and
(b) with respect to disbursements and payments in an Alternative Currency, same day or other funds as may be determined by the Administrative Agent to be customary in the place of disbursement or payment for the settlement of international
banking transactions in the relevant Alternative Currency. 
 “Scheduled Unavailability Date” shall have the meaning
assigned to such term in Section 3.03(c)(ii). 
 “SEC” means the Securities and Exchange Commission, or any
Governmental Authority succeeding to any of its principal functions. 
 “Second Amendment Agreement” means the Amendment
Agreement dated as of February 2, 2012 among the Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 

“Second A&R Effective Date” means February 2, 2012. 

“Secured Hedge Agreement” means any Swap Contract permitted under Article VII that is entered into by and between any Loan
Party or any Restricted Subsidiary and any Hedge Bank. 
 “Secured Leverage Ratio” means, with respect to any Test Period,
the ratio of (a) Consolidated Total Net Debt (excluding up to $850,000,000 of Indebtedness outstanding under the Revolving Credit Facility and counting all Commitments under the Revolving Credit Facility in excess of $850,000,000 as drawn) that
is secured by a Lien on any assets or property of a Loan Party or a Restricted Subsidiary, as of the last day of such Test Period to (b) Consolidated EBITDA for such Test Period. 

  
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 “Secured Parties” means, collectively, the Administrative Agent, the
Collateral Agent, the Lenders, the Hedge Banks, the Supplemental Agents and each co-agent or sub-agent appointed by the Administrative Agent or Collateral Agent from
time to time pursuant to Section 9.02. 
 “Securities Act” means the Securities Act of 1933, as amended. 

“Security Agreement” means the Amended and Restated Security Agreement, dated as of August 9, 2006, among Nielsen
Finance LLC, the other Grantors identified therein and who become a party thereto from time to time and Citibank, N.A., as Collateral Agent, as amended and restated as of June 23, 2009, and as further amended, restated, supplemented, amended
and restated or otherwise modified from time to time. 
 “Senior Subordinated Debt” means subordinated Indebtedness of the
Covenant Parties and their Restricted Subsidiaries outstanding on the Pushdown Date and Permitted Refinancings thereof (with the understanding that so long as all other requirements of the definition of Permitted Refinancing are met such refinancing
debt may be incurred at VNU International or NHF). 
 “Senior Subordinated Debt Documentation” means any indenture and/or
agreement governing the Senior Subordinated Debt and any other documents delivered pursuant thereto. 
 “Senior Unsecured
Debt” means senior unsecured Indebtedness of the Covenant Parties and their Restricted Subsidiaries outstanding on the 2020 Credit Agreement Closing Date and Permitted Refinancings thereof (with the understanding that so long as all other
requirements of the definition of Permitted Refinancing are met such refinancing debt may be incurred at VNU International or NHF). 

“Senior Unsecured Debt Documentation” means any indenture and/or agreement governing the Senior Unsecured Debt and any other
documents delivered pursuant thereto. 
 “Sixth Amendment Agreement” means the Amendment Agreement dated as of
July 21, 2020 among the Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 
 “Sixth A&R
Effective Date” means July 21, 2020. 
 “Sixth A&R Transactions” means the execution, delivery and
performance by the Borrowers of the Sixth Amendment Agreement, the Borrowing of Loans and the use of proceeds thereof. 
 “Sold
Entity or Business” has the meaning set forth in clause (D) of the definition of the term “Consolidated EBITDA.” 

“Solvent” and “Solvency” mean, with respect to any Person on any date of determination, that on such date
(a) the fair value of the property of such Person is greater than the total amount of liabilities, including contingent liabilities, of such Person, (b) the present fair salable value of the assets of such Person is not less than the
amount that will be required to pay the probable liability of such Person on its debts as they become absolute and matured, (c) such Person does not intend to, and does not believe that it will, incur debts or liabilities beyond such
Person’s ability to pay such debts and liabilities as they mature and (d) such Person is not engaged in business or a transaction, and is not about to engage in business or a transaction, for which such Person’s property would
constitute an unreasonably small capital. The amount of contingent liabilities at any time shall be computed as the amount that, in the light of all the facts and circumstances existing at such time, represents the amount that can reasonably be
expected to become an actual or matured liability. 

  
 47 

 “SPC” has the meaning specified in Section 10.07(h). 

“Special Purpose Receivables Subsidiary” shall mean a direct or indirect Subsidiary of a Covenant Party established in
connection with a Permitted Receivables Financing for the acquisition of Receivables Assets or interests therein, and which is organized in a manner intended to reduce the likelihood that it would be substantively consolidated with any Covenant
Party or any of the Subsidiaries (other than Special Purpose Receivables Subsidiaries) in the event such Covenant Party or any such Subsidiary becomes subject to a proceeding under a Debtor Relief Law. 

“Specified Equity Contribution” means any contribution to the common equity of the Company and/or any purchase or investment
in an Equity Interest of the Company other than Disqualified Equity Interests. 
 “Specified Transaction” means, with
respect to any period, any Investment, Disposition, incurrence or repayment of Indebtedness, Restricted Payment, Subsidiary designation, Incremental Term Loan or Revolving Commitment Increase that by the terms of this Agreement requires Pro Forma
Compliance with a test or covenant hereunder or requires such test or covenant to be calculated on a Pro Forma Basis. 
 “Sponsor
Management Agreements” means the Advisory Agreements between Valcon and each of ACN and TNC. 
 “Sponsors” means
AlpInvest Partners, The Blackstone Group, TC Group, L.L.C. and its affiliates collectively d/b/a “The Carlyle Group,” Hellman & Friedman Investors V (Cayman Ltd.), Kohlberg Kravis Roberts & Co. L.P. and Thomas H. Lee
Partners and their respective Affiliates (other than any portfolio operating companies thereof). 
 “Subsidiary” of a
Person means a corporation, partnership, joint venture, limited liability company or other business entity of which (a) a majority of the shares of securities or other interests having ordinary voting power for the election of directors or
other governing body (other than securities or interests having such power only by reason of the happening of a contingency) are at the time beneficially owned, (b) more than half of the issued share capital is at the time beneficially owned or
(c) the management of which is otherwise controlled, directly or indirectly, through one or more intermediaries, or both, by such Person. Unless otherwise specified, all references herein to a “Subsidiary” or to
“Subsidiaries” shall refer to a Subsidiary or Subsidiaries of NHF. 
 “Successor Company” has the meaning
specified in Section 7.04(d). 
 “Supplemental Agent” and “Supplemental Agents” have the meaning
specified in Section 9.13(a). 
 “Supplemental Subsidiary Borrower” has the meaning specified in Section 11.14.

 “Supported QFC” has the meaning assigned to it in Section 10.25. 

“Survey” means a survey of any Real Property subject to a Mortgage (and all improvements thereon) which is (a) (i)
prepared by a surveyor or engineer licensed to perform surveys in the jurisdiction where such Real Property is located, (ii) dated (or redated) not earlier than six (6) months prior to the date of delivery thereof unless there shall have
occurred within six months prior to such date of delivery any exterior construction on the site of such Real Property or any easement, right of way or other interest in the Real Property has been granted or become effective through operation of law
or otherwise with 

  
 48 

 
respect to such Real Property which, in either case, can be depicted on a survey, in which events, as applicable, such survey shall be dated (or redated) after the completion of such construction
or if such construction shall not have been completed as of such date of delivery, not earlier than thirty (30) days prior to such date of delivery, or after the grant or effectiveness of any such easement, right of way or other interest in the
subject Real Property, (iii) certified by the surveyor (in a manner reasonably acceptable to the Administrative Agent) to the Administrative Agent, the Collateral Agent and the title company, (iv) complying in all material respects with
the minimum detail requirements of the American Land Title Association as such requirements are in effect on the date of preparation of such survey and (v) sufficient for the title company to issue a Title Policy or (b) otherwise
acceptable to the Collateral Agent. 
 “Swap” means any agreement, contract or transaction that constitutes a
“swap” within the meaning of section 1a(47) of the Commodity Exchange Act. 
 “Swap Contract” means (a) any
and all rate swap transactions, basis swaps, credit derivative transactions, forward rate transactions, commodity swaps, commodity options, forward commodity contracts, equity or equity index swaps or options, bond or bond price or bond index swaps
or options or forward bond or forward bond price or forward bond index transactions, interest rate options, forward foreign exchange transactions, cap transactions, floor transactions, collar transactions, currency swap transactions, cross-currency
rate swap transactions, currency options, spot contracts, or any other similar transactions or any combination of any of the foregoing (including any options to enter into any of the foregoing), whether or not any such transaction is governed by or
subject to any master agreement, and (b) any and all transactions of any kind, and the related confirmations, which are subject to the terms and conditions of, or governed by, any form of master agreement published by the International Swaps
and Derivatives Association, Inc., any International Foreign Exchange Master Agreement, or any other master agreement (any such master agreement, together with any related schedules, a “Master Agreement”), including any such
obligations or liabilities under any Master Agreement. 
 “Swap Obligation” means, with respect to any Guarantor, any
obligation to pay or perform under any Swap. 
 “Swap Termination Value” means, in respect of any one or more Swap
Contracts, after taking into account the effect of any legally enforceable netting agreement relating to such Swap Contracts, (a) for any date on or after the date such Swap Contracts have been closed out and termination value(s) determined in
accordance therewith, such termination value(s), and (b) for any date prior to the date referenced in the preceding clause (a), the amount(s) determined as the
mark-to-market value(s) for such Swap Contracts, as determined based upon one or more mid-market or other readily available
quotations provided by any recognized dealer in such Swap Contracts (which may include a Lender or any Affiliate of a Lender). 

“Swing Line Borrowing” means a borrowing of a Swing Line Loan pursuant to Section 2.04. 

“Swing Line Facility” means the Dollar and Euro swing line loan facility made available by the Swing Line Lenders pursuant to
Section 2.04. 
 “Swing Line Lender” means Citibank, N.A., in its capacity as provider of Swing Line Loans denominated
in Dollars, and any successor or additional swing line lender hereunder. For the avoidance of doubt, Citibank, N.A. is not obligated to provide Swing Line Loans denominated in Euros. Any Swing Line Loans denominated in Euros shall be provided by a
Swing Line Lender appointed in accordance with Section 2.04(g). 
 “Swing Line Loan” has the meaning specified in
Section 2.04(a). 

  
 49 

 “Swing Line Loan Notice” means a notice of a Swing Line Borrowing pursuant
to Section 2.04(b), which, if in writing, shall be substantially in the form of Exhibit B. 
 “Swing Line Note” means
a promissory note of the U.S. Borrowers and the Dutch Borrower payable to any Swing Line Lender or its registered assigns, in substantially the form of Exhibit C-4, evidencing the aggregate Indebtedness of
such Borrower to such Swing Line Lender resulting from the Swing Line Loans. 
 “Swing Line Obligations” means, as at any
date of determination, the aggregate principal amount of all Swing Line Loans outstanding. 
 “Swing Line Sublimit” means
an amount equal to the lesser of (a) $50,000,000 and (b) the aggregate Dollar Amount of the Tranche A Revolving Credit Commitments. The Swing Line Sublimit is part of, and not in addition to, the Tranche A Revolving Credit Commitments. 

“Swiss Guarantor” means a Guarantor incorporated under the laws of Switzerland and/or having its registered office in
Switzerland and/or qualifying as a Swiss resident pursuant to Art. 9 of the Swiss Federal Act on Withholding Tax of 13 October 1965 (Bundesgesetz über die Verrechnungssteuer vom 13. Oktober 1965, SR 642.21) as amended from
time to time. 
 “Swiss Withholding Tax” means any taxes levied pursuant to the Swiss Federal Act on Withholding Tax of
13 October 1965 (Bundesgesetz über die Verrechnungssteuer vom 13. Oktober 1965, SR 642.21), as amended from time to time. 

“TARGET Day” means any day on which the Trans-European Automated Real-time Gross Settlement Express Transfer (TARGET) payment
system (or, if such payment system ceases to be operative, such other payment system (if any) determined by the Administrative Agent to be a suitable replacement) is open for the settlement of payments in Euros. 

“Taxes” has the meaning specified in Section 3.01(a). 

“Tender Facility” means that certain credit agreement dated as of May 22, 2006 among Valcon, the other parties thereto
and Citibank International plc, as Administrative Agent. 
 “Tender Funding Date” means the first date on which the Equity
Interests the subject of the Tender Offer were purchased by Valcon. 
 “Tender Offer” means the cash tender offer for
certain outstanding Equity Interests of the Company by Valcon on the terms set forth in the Offer Memorandum (as amended, supplemented or modified from time to time). 

“Term Borrowing” means a borrowing consisting of simultaneous Term Loans of the same Type and currency and, in the case of
Eurocurrency Rate Loans, having the same Interest Period made by each of the Term Lenders. 
 “Term Commitment” means a
Dollar Term Commitment or a Euro Term Commitment, as the context may require. 
 “Term Lender” means, at any time, any
Class A Term Lender, Class B-2 Euro Lender or Class B-4 Term Lender, as the context may require. 

  
 50 

 “Term Loan” means a Class A Term Loan,
Class B-2 Euro Term Loan or Class B-4 Term Loan, as the context may require. 

“Term Pro Rata Extension Offers” has the meaning specified in Section 2.16(a). 

“Test Period” means, for any date of determination under this Agreement, the four consecutive fiscal quarters of Nielsen then
last ended. 
 “Third Amendment Agreement” means the Amendment Agreement dated as of February 28, 2013 among the
Borrowers, the Administrative Agent and the Lenders and Guarantors party thereto. 
 “Third A&R Effective Date” means
February 28, 2013. 
 “Threshold Amount” means $50,000,000. 

“Title Policy” means a policy of title insurance (or marked-up title insurance
commitment having the effect of a policy of title insurance) insuring the Lien of a Mortgage as a valid first mortgage Lien on the mortgaged property and fixtures described therein in the amount equal to not less than the fair market value of such
mortgaged property and fixtures, issued by a title company reasonably acceptable to the Collateral Agent which shall (a) to the extent necessary, include such reinsurance arrangements (with provisions for direct access, if necessary) as shall
be reasonably acceptable to the Collateral Agent, (b) contain a “tie-in” or “cluster” endorsement, if available under applicable law (i.e., policies which insure against losses
regardless of location or allocated value of the insured property up to a stated maximum coverage amount), (c) have been supplemented by such endorsements (or where such endorsements are not available, opinions of special counsel, architects or
other professionals reasonably acceptable to the Collateral Agent) as shall be reasonably requested by the Collateral Agent (including endorsements on matters relating to usury, first loss, last dollar, zoning, contiguity, revolving credit, doing
business, non-imputation, public road access, survey, variable rate, environmental lien, subdivision, mortgage recording tax, separate tax lot, revolving credit and
so-called comprehensive coverage over covenants and restrictions), and (d) contain no exceptions to title other than Liens permitted hereunder. 

“TNC” has the meaning set forth in the introductory paragraph to this Agreement. 

“Total Assets” means total assets of the Covenant Parties and the Restricted Subsidiaries on a consolidated basis, shown on
the most recent balance sheet of the Company as may be expressly stated without giving effect to amortization of the amount of intangible assets since the Closing Date; provided that in no event shall the Transactions Intercompany Obligations
constitute part of Total Assets. 
 “Total Leverage Ratio” means, with respect to any Test Period, the ratio of
(a) Consolidated Total Net Debt as of the last day of such Test Period to (b) Consolidated EBITDA for such Test Period. 

“Total Outstandings” means the aggregate Outstanding Amount of all Loans and all L/C Obligations. 

“Tranche A Revolving Credit Borrowing” means a borrowing consisting of simultaneous Tranche A Revolving Credit Loans of the
same Type and, in the case of Eurocurrency Rate Loans, having the same Interest Period and currency made by each of the Tranche A Revolving Credit Lenders pursuant to Section 2.01(c). 

“Tranche A Revolving Credit Commitment” means, as to each Tranche A Revolving Credit Lender, its obligation to
(a) make Tranche A Revolving Credit Loans to the U.S. Borrowers and the 

  
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Dutch Borrower pursuant to Section 2.01(c), (b) purchase participations in L/C Obligations in respect of Letters of Credit and (c) purchase participations in Swing Line Loans in an
aggregate principal amount at any one time outstanding not to exceed the amount set forth opposite such Lender’s name on Schedule 1 to the Fifth Amendment Agreement, as applicable, as such amount may be adjusted from time to time in accordance
with this Agreement (including Section 2.14). The aggregate Tranche A Revolving Credit Commitments of all Tranche A Revolving Credit Lenders shall be $850,000,000 on the Fifth A&R Effective Date, as such amount may be adjusted from time to
time in accordance with the terms of this Agreement. 
 “Tranche A Revolving Credit Facility” means, at any time, the
aggregate amount of the Tranche A Revolving Credit Lenders’ Tranche A Revolving Credit Commitments at such time. 
 “Tranche
A Revolving Credit Lender” means, at any time, any Lender that has a Tranche A Revolving Credit Commitment at such time. 

“Tranche A Revolving Credit Loan” has the meaning specified in Section 2.01(c). 

“Tranche A Revolving Credit Note” means a promissory note of either U.S. Borrower or the Dutch Borrower payable to any
Tranche A Revolving Credit Lender or its registered assigns, in substantially the form of Exhibit C-3, evidencing the aggregate Indebtedness of such Borrower to such Tranche A Revolving Credit Lender resulting
from the Tranche A Revolving Credit Loans made by such Tranche A Revolving Credit Lender to such Borrower. 
 “Transaction”
means, collectively (i) any of the transactions described on Schedule 1.01D of the Original Credit Agreement, (ii) any series of transactions undertaken to achieve the repayment of the Tender Facility and the Outstanding Indebtedness, and
(iii) any of the transactions described under the heading “Offering Memorandum Summary - The Transactions” in the Notes Offering Memorandum. 

“Transaction Expenses” means any fees or expenses incurred or paid by the Sponsors, Nielsen (or any direct or indirect parent
of Nielsen) or any of its (or their) Subsidiaries in connection with the Transaction (including expenses in connection with hedging transactions), this Agreement and the other Loan Documents and the transactions contemplated hereby and thereby. 

“Transactions Intercompany Obligations” means any intercompany loan made by a Covenant Party or a Restricted Subsidiary to
the Company or any direct or indirect parent of NHF outstanding on the 2020 Credit Agreement Closing Date. 
 “Transferred
Guarantor” has the meaning specified in Section 11.09. 
 “Treasury Services Agreement” means any agreement
between any Loan Party or any Restricted Subsidiary and any Hedge Bank relating to commercial credit or debit card, merchant card, or purchasing card programs (including non-card
e-payables services), supply chain financing, or treasury, depository, or cash management services (including automatic clearing house transfer of funds, overdraft, controlled disbursement, electronic funds
transfer, lockbox, stop payment, return item, cash pooling or concentration and wire transfer services). 
 “Type” means,
with respect to a Loan denominated in Dollars, its character as a Base Rate Loan or a Eurocurrency Rate Loan. 
 “U.S.
Borrowers” has the meaning set forth in the introductory paragraph to this Agreement. 

  
 52 

 “U.S. Special Resolution Regime” has the meaning assigned to it in
Section 10.25. 
 “UK Financial Institution” means any BRRD Undertaking (as such term is defined under the PRA
Rulebook (as amended form time to time) promulgated by the United Kingdom Prudential Regulation Authority) or any person subject to IFPRU 11.6 of the FCA Handbook (as amended from time to time) promulgated by the United Kingdom Financial Conduct
Authority, which includes certain credit institutions and investment firms, and certain affiliates of such credit institutions or investment firms. 

“UK Resolution Authority” means the Bank of England or any other public administrative authority having responsibility for
the resolution of any UK Financial Institution. 
 “Uniform Commercial Code” or “UCC” means the Uniform
Commercial Code as the same may from time to time be in effect in the State of New York or the Uniform Commercial Code (or similar code or statute) of another jurisdiction, to the extent it may be required to apply to any item or items of
Collateral. 
 “United States” and “U.S.” mean the United States of America. 

“Unreimbursed Amount” has the meaning set forth in Section 2.03(c)(i). 

“Unrestricted Subsidiary” means (i) each Subsidiary of a Covenant Party listed on Schedule 1.01B and any Subsidiary of a
Covenant Party designated by the board of directors of Nielsen as an Unrestricted Subsidiary pursuant to Section 6.14 subsequent to the 2020 Credit Agreement Closing Date. 

“USA Patriot Act” has the meaning specified in Section 5.16(a). 

“Valcon” means Valcon Acquisition B.V., a private company organized under the laws of The Netherlands, having its corporate
seat in Amsterdam, The Netherlands. 
 “VNU International” means VNU International B.V., a private company organized under
the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 
 “Weighted Average Life to Maturity”
means, when applied to any Indebtedness at any date, the number of years obtained by dividing: (i) the sum of the products obtained by multiplying (a) the amount of each then remaining installment, sinking fund, serial maturity or other
required payments of principal, including payment at final maturity, in respect thereof, by (b) the number of years (calculated to the nearest one-twelfth) that will elapse between such date and the
making of such payment; by (ii) the then outstanding principal amount of such Indebtedness. 
 “wholly owned” means,
with respect to a Subsidiary of a Person, a Subsidiary of such Person all of the outstanding Equity Interests of which (other than (x) director’s qualifying shares and (y) shares issued to foreign nationals to the extent required by
applicable Law) are owned by such Person and/or by one or more wholly owned Subsidiaries of such Person. 
 “Write-Down and
Conversion Powers” means, (a) with respect to any EEA Resolution Authority, the write-down and conversion powers of such EEA Resolution Authority from time to time under the Bail-In Legislation
for the applicable EEA Member Country, which write-down and conversion powers are described in the EU Bail-In Legislation Schedule, and (b) with respect to the United Kingdom, any powers of the applicable
Resolution Authority under the Bail-In Legislation to cancel, reduce, modify or change the form of a liability of any UK Financial Institution or any contract or instrument under which that liability arises,
to convert all or part of that liability into shares, securities or obligations of that 

  
 53 

 
person or any other person, to provide that any such contract or instrument is to have effect as if a right had been exercised under it or to suspend any obligation in respect of that liability
or any of the powers under that Bail-In Legislation that are related to or ancillary to any of those powers. 

Section 1.02    Other Interpretive Provisions. 

With reference to this Agreement and each other Loan Document, unless otherwise specified herein or in such other Loan Document: 

(a)    The meanings of defined terms are equally applicable to the singular and plural forms of the defined
terms. 
 (b)    The words “herein,” “hereto,” “hereof” and
“hereunder” and words of similar import when used in any Loan Document shall refer to such Loan Document as a whole and not to any particular provision thereof. 

(c)    Article, Section, Exhibit and Schedule references are to the Loan Document in which such reference
appears. 
 (d)    The term “including” is by way of example and not limitation. 

(e)    The term “documents” includes any and all instruments, documents, agreements,
certificates, notices, reports, financial statements and other writings, however evidenced, whether in physical or electronic form. 

(f)    In the computation of periods of time from a specified date to a later specified date, the word
“from” means “from and including”; the words “to” and “until” each mean “to but excluding”; and the word “through” means “to and including.” 

(g)    Section headings herein and in the other Loan Documents are included for convenience of reference
only and shall not affect the interpretation of this Agreement or any other Loan Document. 

Section 1.03    Accounting Terms. 

(a)    All accounting terms not specifically or completely defined herein shall be construed in conformity with, and all
financial data (including financial ratios and other financial calculations) required to be submitted pursuant to this Agreement shall be prepared in conformity with, GAAP, except as otherwise specifically prescribed herein. 

(b)    Notwithstanding anything to the contrary herein, for purposes of this Agreement (including, without limitation, in
determining compliance with any test or covenant contained herein) with respect to any period during which any Specified Transaction occurs, the Total Leverage Ratio and the Secured Leverage Ratio shall be calculated with respect to such period and
such Specified Transaction on a Pro Forma Basis. 
 Section 1.04    Rounding. 

Any financial ratios required to be maintained by the Covenant Parties pursuant to this Agreement (or required to be satisfied in order for a
specific action to be permitted under this Agreement) shall be calculated by dividing the appropriate component by the other component, carrying the result to one place more than the number of places by which such ratio is expressed herein and
rounding the result up or down to the nearest number (with a rounding up if there is no nearest number). 

  
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 Section 1.05    References to Agreements, Laws, Etc. 

Unless otherwise expressly provided herein, (a) references to Organization Documents, agreements (including the Loan Documents) and other
contractual instruments shall be deemed to include all subsequent amendments, restatements, extensions, supplements and other modifications thereto, but only to the extent that such amendments, restatements, extensions, supplements and other
modifications are permitted by the Loan Documents; and (b) references to any Law shall include all statutory and regulatory provisions consolidating, amending, replacing, supplementing or interpreting such Law. 

Section 1.06    Times of Day. 

Unless otherwise specified, all references herein to times of day shall be references to Eastern time (daylight or standard, as applicable).

 Section 1.07    Timing of Payment of Performance. 

When the payment of any obligation or the performance of any covenant, duty or obligation is stated to be due or performance required on a day
which is not a Business Day, the date of such payment (other than as described in the definition of Interest Period) or performance shall extend to the immediately succeeding Business Day. 

Section 1.08    Currency Equivalents Generally. 

(a)    Any amount specified in this Agreement (other than in Articles II, IX and X or as set forth in paragraph
(b) of this Section) or any of the other Loan Documents to be in Dollars or an Alternative Currency shall also include the equivalent of such amount in any other currency, such equivalent amount to be determined at the rate of exchange quoted
by the Reuters World Currency Page for the applicable currency at 11:00 a.m. (London time) on such day (or, in the event such rate does not appear on any Reuters World Currency Page, by reference to such other publicly available service for
displaying exchange rates as may be agreed upon by the Administrative Agent and the Borrowers, or, in the absence of such agreement, such rate shall instead be the arithmetic average of the spot rates of exchange of the Administrative Agent in the
market where its foreign currency exchange operations in respect of such currency are then being conducted, at or about 10:00 a.m. (New York City time) on such date for the purchase of Dollars or Euros (as applicable) for delivery two Business Days
later); provided that the determination of the Dollar Amount of any Loan shall be made in accordance with Section 2.15. Notwithstanding the foregoing, for purposes of determining compliance with Sections 7.01, 7.02 and 7.03 of this
Agreement with respect to any amount of Indebtedness or Investment in a currency other than Dollars, no Default shall be deemed to have occurred solely as a result of changes in rates of exchange occurring after the time such Indebtedness or
Investment is incurred; provided that, for the avoidance of doubt, the foregoing provisions of this Section 1.08 shall otherwise apply to such Sections, including with respect to determining whether any Indebtedness or Investment (not
previously incurred on any date) may be incurred under such Sections. 
 (b)    For purposes of determining compliance
under Sections 7.02, 7.05, 7.06 and 7.11, any amount in a currency other than Dollars will be converted to Dollars based on the average Exchange Rate for such currency for the most recent twelve (12)-month period immediately prior to the date of
determination determined in a manner consistent with that used in calculating EBITDA for the applicable period, provided, however, that the foregoing shall not be deemed to apply to the determination

  
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of any amount of Indebtedness. For purposes of determining compliance with Section 7.11, the Dollar Amount of each Alternative Currency Loan and the equivalent in Dollars of any other
Indebtedness denominated in a currency other than Dollars will reflect the currency translation effects, determined in accordance with GAAP, of Swap Contracts for currency exchange risks with respect to the applicable currency in effect on the date
of determination of the Dollar Amount of such Alternative Currency Loan or the Dollar equivalent of such other Indebtedness. 

Section 1.09    Change of Currency. 

Each provision of this Agreement shall be subject to such reasonable changes of construction as the Administrative Agent may from time to time
specify with Nielsen’s consent to appropriately reflect a change in currency of any country and any relevant market conventions or practices relating to such change in currency. 

Section 1.10    Cumulative Credit Transactions. 

If more than one action occurs on any given date the permissibility of the taking of which is determined hereunder by reference to the amount
of the Cumulative Credit immediately prior to the taking of such action, the permissibility of the taking of each such action shall be determined independently and in no event may any two or more such actions be treated as occurring simultaneously.

 Section 1.11    Limited Condition Transactions. 

When calculating the availability under any basket or ratio under this Agreement or compliance with any provision of this Agreement in
connection with any Limited Condition Transaction and any actions or transactions related thereto (including acquisitions, Investments, the incurrence or issuance of Indebtedness, Disqualified Equity Interests or preferred stock and the use of
proceeds thereof, the incurrence of Liens, repayments, Restricted Payments and Dispositions), in each case, at the option of NHF (NHF’s election to exercise such option, an “LCT Election”), the date of determination for
availability under any such basket or ratio and whether any such action or transaction is permitted (or any requirement or condition therefor is complied with or satisfied (including as to the absence of any continuing Default or Event of Default))
under this Agreement shall be deemed to be the date (the “LCT Test Date”) either (a) that the definitive agreements for such Limited Condition Transaction are entered into (or, if applicable, the date of delivery of an
irrevocable notice, declaration of a Restricted Payment or similar event), (b) solely in connection with an acquisition to which the United Kingdom City Code on Takeovers and Mergers applies, the date on which a “Rule 2.7 announcement” of
a firm intention to make an offer is published on a regulatory information service in respect of a target of a Limited Condition Transaction is made (or that equivalent notice under equivalent laws, rules or regulations in such other applicable
jurisdiction is made), (c) that notice is given with respect to any redemption, repurchase, defeasance, satisfaction and discharge or repayment of Indebtedness, Disqualified Equity Interests or preferred stock requiring irrevocable notice in advance
of such redemption, repurchase, defeasance, satisfaction and discharge or repayment or (d) that notice is given with respect to any Restricted Payment requiring irrevocable notice in advance thereof and, in each case, if, after giving pro forma
effect to the Limited Condition Transaction and any actions or transactions related thereto (including acquisitions, Investments, the incurrence or issuance of Indebtedness, Disqualified Equity Interests or preferred stock and the use of proceeds
thereof, the incurrence of Liens, repayments, Restricted Payments and Dispositions) and any related pro forma adjustments, NHF or any of its Restricted Subsidiaries would have been permitted to take such actions or consummate such transactions on
the relevant LCT Test Date in compliance with such ratio, test or basket (and any related requirements and conditions), such ratio, test or basket (and any related requirements and conditions) shall be deemed to have been complied with (or
satisfied) for all purposes (in the case of Indebtedness, for example, whether such Indebtedness is 

  
 56 

 
committed, issued or incurred at the LCT Test Date or at any time thereafter); provided that (a) if financial statements for one or more subsequent fiscal quarters shall have become
available, NHF may elect, in its sole discretion, to redetermine all such ratios, tests or baskets on the basis of such financial statements, in which case, such date of redetermination shall thereafter be deemed to be the applicable LCT Test Date
for purposes of such ratios, tests or baskets and (b) except as contemplated in the foregoing clause (a), compliance with such ratios, tests or baskets (and any related requirements and conditions) shall not be determined or tested at any time
after the applicable LCT Test Date for such Limited Condition Transaction and any actions or transactions related thereto (including acquisitions, Investments, the incurrence or issuance of Indebtedness, Disqualified Equity Interests or preferred
stock and the use of proceeds thereof, the incurrence of Liens, repayments, Restricted Payments and Dispositions). 
 For the avoidance of
doubt, if NHF has made an LCT Election, (1) if any of the ratios, tests or baskets for which compliance was determined or tested as of the LCT Test Date would at any time after the LCT Test Date have been exceeded or otherwise failed to have
been complied with as a result of fluctuations in any such ratio, test or basket, including due to fluctuations in Consolidated EBITDA or Total Assets of NHF or the Person subject to such Limited Condition Transaction, such baskets, tests or ratios
will not be deemed to have been exceeded or failed to have been complied with as a result of such fluctuations; (2) if any related requirements and conditions (including as to the absence of any continuing Default or Event of Default) for which
compliance or satisfaction was determined or tested as of the LCT Test Date would at any time after the LCT Test Date not have been complied with or satisfied (including due to the occurrence or continuation of an Default or Event of Default), such
requirements and conditions will not be deemed to have been failed to be complied with or satisfied (and such Default or Event of Default shall be deemed not to have occurred or be continuing); and (3) in calculating the availability under any
ratio, test or basket in connection with any action or transaction unrelated to such Limited Condition Transaction following the relevant LCT Test Date and prior to the earlier of the date on which such Limited Condition Transaction is consummated
or the date that the definitive agreement or date for redemption, purchase or repayment specified in an irrevocable notice for such Limited Condition Transaction is terminated, expires or passes, as applicable, without consummation of such Limited
Condition Transaction, any such ratio, test or basket shall be determined or tested giving pro forma effect to such Limited Condition Transaction. 

Section 1.12    Divisions. 

For all purposes under the Loan Documents, in connection with any division or plan of division under Delaware law (or any comparable event
under a different jurisdiction’s laws): (a) if any asset, right, obligation or liability of any Person becomes the asset, right, obligation or liability of a different Person, then it shall be deemed to have been transferred from the original
Person to the subsequent Person, and (b) if any new Person comes into existence, such new Person shall be deemed to have been organized and acquired on the first date of its existence by the holders of its Equity Interests at such time. 

ARTICLE II. 
 The
Commitments and Credit Extensions 
 Section 2.01    The Loans. 

(a)    The Term Borrowings. Subject to the terms and conditions set forth herein, each Class A Term Lender
severally agrees to make to Nielsen, on the Fifth A&R Effective Date, loans denominated in Dollars in an aggregate amount not to exceed the amount of such Class A Term Lender’s Commitment in respect of Class A Term Loans. Amounts
borrowed under this paragraph of Section 2.01(a) and repaid or prepaid may not be reborrowed. Class A Term Loans may be Base Rate Loans or 

  
 57 

 
Eurocurrency Rate Loans, as further provided herein. Notwithstanding the foregoing or any other provision of this Agreement, (i) any Cashless Option Lender (as defined in and in accordance
with the Fifth Amendment Agreement) shall not make its Class A Term Loan in cash on the Fifth A&R Effective Date but shall be deemed to have made its Class A Term Loans under this Agreement by exchanging (i.e. rolling over) its
Existing Class A Term Loans (as defined in and in accordance with the Fifth Amendment Agreement) under the Existing Credit Agreement in accordance with the Fifth Amendment Agreement in the same aggregate principal amount as such Term
Lender’s Existing Class A Term Loans (as defined in and in accordance with the Fifth Amendment Agreement) under the Existing Credit Agreement (or such lesser amount as it may have been allocated in accordance with Fifth Amendment
Agreement), (ii) each Class A Term Lender other than a Cashless Option Lender shall make its Class A Term Loans in cash on the Fifth A&R Effective Date, and (iii) after giving effect to the making of the Class A Term Loans in
accordance with the foregoing clauses (i) and (ii), all Class A Term Loans of any Class A Term Lender shall be treated and be deemed to have been made identically in a single borrowing without regard to whether or not such
Class A Term Lender was a Cashless Option Lender or subsequently became a Term Lender in accordance with this Agreement. 
 Subject to
the terms and conditions set forth herein, each Class B-2 Euro Term Lender severally agrees to make to Nielsen, on the Fifth A&R Effective Date, loans denominated in Euros in an aggregate amount not
to exceed the amount of such Class B-2 Euro Term Lender’s Commitment in respect of Class B-2 Term Loans. Amounts borrowed under this paragraph of
Section 2.01(a) and repaid or prepaid may not be reborrowed. Notwithstanding the foregoing or any other provision of this Agreement, (i) any Cashless Option Lender (as defined in and in accordance with the Fifth Amendment Agreement) shall
not make its Class B-2 Euro Term Loan in cash on the Fifth A&R Effective Date but shall be deemed to have made its Class B-2 Euro Term Loans under this
Agreement by exchanging (i.e. rolling over) its Existing Class B-2 Euro Term Loans (as defined in and in accordance with the Fifth Amendment Agreement) under the Existing Credit Agreement in accordance
with the Fifth Amendment Agreement in the same aggregate principal amount as such Term Lender’s Existing Class B-2 Euro Term Loans (as defined in and in accordance with the Fifth Amendment Agreement)
under the Existing Credit Agreement (or such lesser amount as it may have been allocated in accordance with Fifth Amendment Agreement), (ii) each Class B-2 Euro Term Lender other than a Cashless Option
Lender shall make its Class B-2 Euro Term Loans in cash on the Fifth A&R Effective Date, and (iii) after giving effect to the making of the Class B-2
Euro Term Loans in accordance with the foregoing clauses (i) and (ii), all Class B-2 Euro Term Loans of any Class B-2 Euro Term Lender shall be treated
and be deemed to have been made identically in a single borrowing without regard to whether or not such Class B-2 Euro Term Lender was a Cashless Option Lender or subsequently became a Term Lender in
accordance with this Agreement. 
 Subject to the terms and conditions set forth herein, JPMorgan Chase Bank, N.A. agrees to make to
Nielsen, on the Fifth A&R Effective Date, loans denominated in Dollars in an aggregate amount not to exceed $75,000,000. Amounts borrowed under this paragraph of Section 2.01(a) and repaid or prepaid may not be reborrowed. Class B-4 Term Loans may be Base Rate Loans or Eurocurrency Rate Loans, as further provided herein. Notwithstanding the foregoing or any other provision of this Agreement, after giving effect to the making of
the Class B-4 Term Loans in accordance with this paragraph, all Class B-4 Term Loans, including the Class B-4 Term
Loans made in accordance with this paragraph and any Class B-4 Term Loans made prior to the Fifth A&R Effective Date, of any Class B-4 Term Lender shall be
treated and be deemed to have been made identically in a single borrowing without regard to whether or not such Class B-4 Term Lender made Class B-4 Term Loans
on or prior to the Fifth A&R Effective Date. 
 (b)    [Reserved]. 

  
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 (c)    The Revolving Credit Borrowings. Subject to the terms and
conditions set forth herein each Tranche A Revolving Credit Lender severally agrees to make Tranche A Revolving Credit Loans denominated in Dollars or an Alternative Currency as elected by either U.S. Borrower or the Dutch Borrower pursuant to
Section 2.02 to such Borrower from its applicable Lending Office (each such loan, a “Tranche A Revolving Credit Loan” or a “Revolving Credit Loan”) from time to time, on any Business Day until the Maturity Date
for the Revolving Credit Facility, in an aggregate Dollar Amount not to exceed at any time outstanding the amount of such Lender’s Tranche A Revolving Credit Commitment; provided that after giving effect to any Tranche A Revolving Credit
Borrowing, the aggregate Outstanding Amount of the Tranche A Revolving Credit Loans of any Lender, plus such Lender’s Pro Rata Share of the Outstanding Amount of all L/C Obligations, plus such Lender’s Pro Rata Share of the Outstanding
Amount of all Swing Line Loans shall not exceed such Lender’s Tranche A Revolving Credit Commitment. Within the limits of each Lender’s Revolving Credit Commitments, and subject to the other terms and conditions hereof, each Borrower may
borrow under this Section 2.01(c), prepay under Section 2.05, and reborrow under this Section 2.01(c). Revolving Credit Loans denominated in Dollars may be Base Rate Loans or Eurocurrency Rate Loans, as further provided herein, and
Revolving Credit Loans denominated in Alternative Currencies must be Eurocurrency Rate Loans, as further provided herein. For the avoidance of doubt all Letters of Credit outstanding prior to the
Fifth A&R Effective Date shall remain outstanding thereafter and all Tranche A Revolving Credit Loans shall be repaid and redrawn on the Fifth A&R Effective Date. 

Section 2.02    Borrowings, Conversions and Continuations of Loans. 

(a)    Each Term Borrowing, each Revolving Credit Borrowing, each conversion of Term Loans or Revolving Credit Loans from
one Type to the other, and each continuation of Eurocurrency Rate Loans shall be made upon the applicable Borrower’s irrevocable notice to the Administrative Agent, which may be given by telephone. Each such notice must be received by the
Administrative Agent not later than 12:30 p.m. (New York, New York time or London, England time in the case of any Borrowing denominated in an Alternative Currency) (i) three (3) Business Days prior to the requested date of any
Borrowing or continuation of Eurocurrency Rate Loans or any conversion of Base Rate Loans to Eurocurrency Rate Loans, and (ii) one (1) Business Day before the requested date of any Borrowing of Base Rate Loans. Each telephonic notice by the
applicable Borrower pursuant to this Section 2.02(a) must be confirmed promptly by delivery to the Administrative Agent of a written Committed Loan Notice, appropriately completed and signed by a Responsible Officer of such Borrower. Except as
provided in the last sentence of this paragraph or Section 2.14(a), each Borrowing of, conversion to or continuation of Eurocurrency Rate Loans shall be in a minimum principal amount of $5,000,000 or €5,000,000, as applicable, or a whole
multiple of $1,000,000 or €1,000,000, as applicable, in excess thereof (or comparable amounts determined by the Administrative Agent in the case of Alternative Currency Loans denominated in a currency other than Euros). Except as provided in
Section 2.03(c), 2.04(c), 2.14(a) or the last sentence of this paragraph, each Borrowing of or conversion to Base Rate Loans shall be in a minimum principal amount of $1,000,000 or a whole multiple of $500,000 in excess thereof. Each Committed
Loan Notice (whether telephonic or written) shall specify (i) whether the applicable Borrower is requesting a Term Borrowing, a Revolving Credit Borrowing, a conversion of Term Loans or Revolving Credit Loans from one Type to the other, or a
continuation of Eurocurrency Rate Loans, (ii) the requested date of the Borrowing, conversion or continuation, as the case may be (which shall be a Business Day), (iii) the principal amount of Loans to be borrowed, converted or continued,
(iv) the currency in which the Loans to be borrowed are to be denominated, (v) the Type of Loans to be borrowed or to which existing Term Loans or Revolving Credit Loans are to be converted, and (vi) if applicable, the duration of the
Interest Period with respect thereto. If with respect to Loans denominated in Dollars the applicable Borrower fails to specify a Type of Loan in a Committed Loan Notice or fails to give a timely notice requesting a conversion or continuation, then
the applicable Term Loans or Revolving Credit Loans shall be made as, or converted to, Base Rate Loans. Any such 

  
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automatic conversion to Base Rate Loans shall be effective as of the last day of the Interest Period then in effect with respect to the applicable Eurocurrency Rate Loans. If the applicable
Borrower requests a Borrowing of, conversion to, or continuation of Eurocurrency Rate Loans in any such Committed Loan Notice, but fails to specify an Interest Period (or fails to give a timely notice requesting a continuation of Eurocurrency Rate
Loans denominated in an Alternative Currency), it will be deemed to have specified an Interest Period of one (1) month. If no currency is specified, the requested Borrowing shall be in (i) Dollars, if to a U.S. Borrower or (ii) Euros,
if to the Dutch Borrower. Each Lender may, at its option, make any Loan by causing any domestic or foreign branch or Affiliate of such Lender to make such Loan; provided that any exercise of such option shall not affect in any manner the
obligation of the Borrower to repay such Loan in accordance with the terms of this Agreement. 
 (b)    Following
receipt of a Committed Loan Notice, the Administrative Agent shall promptly notify each Lender of the amount of its Pro Rata Share of the applicable Class of Loans, and if no timely notice of a conversion or continuation is provided by the
applicable Borrower, the Administrative Agent shall notify each Lender of the details of any automatic conversion to Base Rate Loans or continuation described in Section 2.02(a). In the case of each Borrowing, each Appropriate Lender shall make
the amount of its Loan available to the Administrative Agent in Same Day Funds at the Administrative Agent’s Office for the applicable currency not later than 1:00 p.m., in the case of any Loan denominated in Dollars, and not later than 1:00
p.m. (London time) in the case of any Loan in an Alternative Currency, in each case on the Business Day specified in the applicable Committed Loan Notice. The Administrative Agent shall make all funds so received available to the applicable Borrower
in like funds as received by the Administrative Agent either by (i) crediting the account of such Borrower on the books of Citibank, N.A. with the amount of such funds or (ii) wire transfer of such funds, in each case in accordance with
instructions provided to (and reasonably acceptable to) the Administrative Agent by such Borrower; provided that if, on the date the Committed Loan Notice with respect to such Borrowing is given by such Borrower, there are Swing Line Loans or
L/C Borrowings outstanding, then the proceeds of such Borrowing shall be applied, first, to the payment in full of any such L/C Borrowing, second, to the payment in full of any such Swing Line Loans, and third, to such Borrower as provided above.

 (c)    Except as otherwise provided herein, a Eurocurrency Rate Loan may be continued or converted only on the last
day of an Interest Period for such Eurocurrency Rate Loan unless the applicable Borrower pays the amount due, if any, under Section 3.05 in connection therewith. During the existence of an Event of Default, the Administrative Agent or the
Required Lenders may require that no Loans denominated in Dollars may be converted to or continued as Eurocurrency Rate Loans. 

(d)    The Administrative Agent shall promptly notify the applicable Borrower and the Lenders of the interest rate
applicable to any Interest Period for Eurocurrency Rate Loans upon determination of such interest rate. The determination of the Eurocurrency Rate by the Administrative Agent shall be conclusive in the absence of manifest error. At any time that
Base Rate Loans are outstanding, the Administrative Agent shall notify the applicable Borrower and the Lenders of any change in the Citibank, N.A. prime rate used in determining the Base Rate promptly following the public announcement of such
change. 
 (e)    After giving effect to all Term Borrowings, all Revolving Credit Borrowings, all conversions of Term
Loans or Revolving Credit Loans from one Type to the other, and all continuations of Term Loans or Revolving Credit Loans as the same Type, there shall not be more than twenty (20) Interest Periods in effect (it being understood that a
Revolving Credit Borrowing, conversion or continuation in Dollars or Euros that is divided among Classes in accordance with Section 2.02(a) shall be deemed to relate to only one Interest Period solely for purposes of this sentence). 

  
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 (f)    The failure of any Lender to make the Loan to be made by it as
part of any Borrowing shall not relieve any other Lender of its obligation, if any, hereunder to make its Loan on the date of such Borrowing, but no Lender shall be responsible for the failure of any other Lender to make the Loan to be made by such
other Lender on the date of any Borrowing. 
 Section 2.03    Letters of Credit. 

(a)    The Letter of Credit Commitment. (i) Subject to the terms and conditions set forth herein,
(A) each L/C Issuer agrees, in reliance upon the agreements of the other Tranche A Revolving Credit Lenders set forth in this Section 2.03, (1) from time to time on any Business Day during the period from the Closing Date until the
Letter of Credit Expiration Date, to issue Letters of Credit denominated in Dollars or Euros for the account of a U.S. Borrower or the Dutch Borrower (provided, that any Letter of Credit may be for the benefit of any Subsidiary of the
applicable Borrower) and to amend or renew Letters of Credit previously issued by it, in accordance with Section 2.03(b), and (2) to honor drafts under the Letters of Credit and (B) the Tranche A Revolving Credit Lenders severally
agree to participate in Letters of Credit issued pursuant to this Section 2.03; provided that no L/C Issuer shall be obligated to make any L/C Credit Extension with respect to any Letter of Credit, and no Lender shall be obligated to
participate in any Letter of Credit if as of the date of such L/C Credit Extension, (x) the Revolving Credit Exposure of any Tranche A Revolving Credit Lender would exceed such Lender’s Tranche A Revolving Credit Commitment or (y) the
Outstanding Amount of the L/C Obligations would exceed the Letter of Credit Sublimit. Within the foregoing limits, and subject to the terms and conditions hereof, each Borrower’s ability to obtain Letters of Credit shall be fully revolving, and
accordingly each Borrower may, during the foregoing period, obtain Letters of Credit to replace Letters of Credit that have expired or that have been drawn upon and reimbursed. All Existing Letters of Credit shall be deemed to be issued hereunder
and shall constitute Letters of Credit subject to the terms hereof. 
 (ii)    An L/C Issuer shall be under no
obligation to issue any Letter of Credit if: 
 (A)    any order, judgment or decree of any Governmental
Authority or arbitrator shall by its terms purport to enjoin or restrain such L/C Issuer from issuing such Letter of Credit, or any Law applicable to such L/C Issuer or any directive (whether or not having the force of law) from any Governmental
Authority with jurisdiction over such L/C Issuer shall prohibit, or direct that such L/C Issuer refrain from, the issuance of letters of credit generally or such Letter of Credit in particular or shall impose upon such L/C Issuer with respect to
such Letter of Credit any restriction, reserve or capital requirement (for which such L/C Issuer is not otherwise compensated hereunder) not in effect on the Closing Date, or shall impose upon such L/C Issuer any unreimbursed loss, cost or expense
which was not applicable on the Closing Date (for which such L/C Issuer is not otherwise compensated hereunder); 

(B)    subject to Section 2.03(b)(iii), the expiry date of such requested Letter of Credit would occur
more than twelve months after the date of issuance or last renewal, unless the Lenders holding a majority of the Tranche A Revolving Credit Commitments have approved such expiry date; 

(C)    the expiry date of such requested Letter of Credit would occur after the Letter of Credit Expiration
Date, unless all the Tranche A Revolving Credit Lenders have approved such expiry date; 

(D)    the issuance of such Letter of Credit would violate any Laws binding upon such L/C Issuer; or 

  
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 (E)    such Letter of Credit is in an initial amount less than
$1,000,000 (or €1,000,000 if denominated in Euros). 
 (iii)    An L/C Issuer shall be under no obligation to amend
any Letter of Credit if (A) such L/C Issuer would have no obligation at such time to issue such Letter of Credit in its amended form under the terms hereof, or (B) the beneficiary of such Letter of Credit does not accept the proposed
amendment to such Letter of Credit. 
 (b)    Procedures for Issuance and Amendment of Letters of Credit;
Auto-Extension Letters of Credit. (i) Each Letter of Credit shall be issued or amended, as the case may be, upon the request of the applicable Borrower delivered to an L/C Issuer (with a copy to the Administrative Agent) in the form of a
Letter of Credit Application, appropriately completed and signed by a Responsible Officer of such Borrower. Such Letter of Credit Application must be received by the relevant L/C Issuer and the Administrative Agent not later than 12:30 p.m. at least
two (2) Business Days prior to the proposed issuance date or date of amendment, as the case may be; or, in each case, such later date and time as the relevant L/C Issuer may agree in a particular instance in its sole discretion. In the case of
a request for an initial issuance of a Letter of Credit, such Letter of Credit Application shall specify in form and detail reasonably satisfactory to the relevant L/C Issuer: (a) the proposed issuance date of the requested Letter of Credit
(which shall be a Business Day); (b) the amount thereof; (c) the expiry date thereof; (d) the name and address of the beneficiary thereof; (e) the documents to be presented by such beneficiary in case of any drawing thereunder;
(f) the full text of any certificate to be presented by such beneficiary in case of any drawing thereunder; (g) the currency in which the requested Letter of Credit will be denominated; and (h) such other matters as the relevant L/C
Issuer may reasonably request. In the case of a request for an amendment of any outstanding Letter of Credit, such Letter of Credit Application shall specify in form and detail reasonably satisfactory to the relevant L/C Issuer (1) the Letter
of Credit to be amended; (2) the proposed date of amendment thereof (which shall be a Business Day); (3) the nature of the proposed amendment; and (4) such other matters as the relevant L/C Issuer may reasonably request. 

(ii)    Promptly after receipt of any Letter of Credit Application, the relevant L/C Issuer will confirm with the
Administrative Agent (by telephone or in writing) that the Administrative Agent has received a copy of such Letter of Credit Application from the applicable Borrower and, if not, such L/C Issuer will provide the Administrative Agent with a copy
thereof. Upon receipt by the relevant L/C Issuer of confirmation from the Administrative Agent that the requested issuance or amendment is permitted in accordance with the terms hereof, then, subject to the terms and conditions hereof, such L/C
Issuer shall, on the requested date, issue a Letter of Credit for the account of the applicable Borrower or enter into the applicable amendment, as the case may be. Immediately upon the issuance of each Letter of Credit, each Tranche A
Revolving Credit Lender shall be deemed to, and hereby irrevocably and unconditionally agrees to, purchase from the relevant L/C Issuer a risk participation in such Letter of Credit in an amount equal to the product of such Lender’s Pro Rata
Share times the amount of such Letter of Credit. 
 (iii)    If the applicable Borrower so requests in any applicable
Letter of Credit Application, the relevant L/C Issuer shall agree to issue a Letter of Credit that has automatic extension provisions (each, an “Auto-Extension Letter of Credit”); provided that any such Auto-Extension Letter
of Credit must permit the relevant L/C Issuer to prevent any such extension at least once in each twelve month period (commencing with the date of issuance of such Letter of Credit) by giving prior notice to the beneficiary thereof not later than a
day (the “Non-extension Notice Date”) in each such twelve month period to be agreed upon at the time such Letter of Credit is issued. Unless otherwise directed by the relevant L/C Issuer, the
applicable Borrower shall not be required to make a specific request to the relevant L/C Issuer for any such extension. Once an Auto-Extension Letter of Credit has been issued, the Lenders shall be deemed to have authorized (but may not require) the
relevant L/C Issuer to permit the 

  
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extension of such Letter of Credit at any time to an expiry date not later than the Letter of Credit Expiration Date; provided that the relevant L/C Issuer shall not permit any such
extension if (A) the relevant L/C Issuer has determined that it would have no obligation at such time to issue such Letter of Credit in its extended form under the terms hereof (by reason of the provisions of Section 2.03(a)(ii) or
otherwise), or (B) it has received notice (which may be by telephone or in writing) on or before the day that is five (5) Business Days before the Non-extension Notice Date from the Administrative
Agent, any Tranche A Revolving Credit Lender or the applicable Borrower that one or more of the applicable conditions specified in Section 4.02 is not then satisfied. 

(iv)    Promptly after its delivery of any Letter of Credit or any amendment to a Letter of Credit to an advising bank
with respect thereto or to the beneficiary thereof, the relevant L/C Issuer will also deliver to the applicable Borrower and the Administrative Agent a true and complete copy of such Letter of Credit or amendment. 

(c)    Drawings and Reimbursements; Funding of Participations. (i) Upon receipt from the beneficiary of any
Letter of Credit of any notice of a drawing under such Letter of Credit, the relevant L/C Issuer shall notify promptly the applicable Borrower and the Administrative Agent thereof. Not later than 11:00 a.m. on the Business Day immediately following
any payment by an L/C Issuer under a Letter of Credit (each such date, an “Honor Date”), the applicable Borrower shall reimburse such L/C Issuer through the Administrative Agent in an amount equal to the amount of such drawing. If
the applicable Borrower fails to so reimburse such L/C Issuer by such time, the Administrative Agent shall promptly notify each Appropriate Lender of the Honor Date, the amount of the unreimbursed drawing (expressed in Dollars in the Dollar Amount
thereof in the case of an Alternative Currency) (the “Unreimbursed Amount”), and the amount of such Appropriate Lender’s Pro Rata Share thereof. In such event, the applicable Borrower shall be deemed to have requested a Tranche
A Revolving Credit Borrowing of Base Rate Loans to be disbursed on the Honor Date in an amount equal to the Unreimbursed Amount, without regard to the minimum and multiples specified in Section 2.02 for the principal amount of Base Rate Loans
but subject to the amount of the unutilized portion of the Tranche A Revolving Credit Commitments of the Appropriate Lenders and the conditions set forth in Section 4.02 (other than the delivery of a Committed Loan Notice). Any notice
given by an L/C Issuer or the Administrative Agent pursuant to this Section 2.03(c)(i) may be given by telephone if immediately confirmed in writing; provided that the lack of such an immediate confirmation shall not affect the
conclusiveness or binding effect of such notice. 
 (ii)    Each Appropriate Lender (including any Lender acting as an
L/C Issuer) shall upon any notice pursuant to Section 2.03(c)(i) make funds available to the Administrative Agent for the account of the relevant L/C Issuer, in Dollars, at the Administrative Agent’s Office for payments in an amount equal
to its Pro Rata Share of the Unreimbursed Amount not later than 1:00 p.m. on the Business Day specified in such notice by the Administrative Agent, whereupon, subject to the provisions of Section 2.03(c)(iii), each Appropriate Lender that so
makes funds available shall be deemed to have made a Base Rate Loan to the applicable Borrower in such amount. The Administrative Agent shall remit the funds so received to the relevant L/C Issuer. 

(iii)    With respect to any Unreimbursed Amount that is not fully refinanced by a Tranche A Revolving Credit
Borrowing of Base Rate Loans because the conditions set forth in Section 4.02 cannot be satisfied or for any other reason, the applicable Borrower shall be deemed to have incurred from the relevant L/C Issuer an L/C Borrowing in the amount of
the Unreimbursed Amount that is not so refinanced, which L/C Borrowing shall be due and payable on demand (together with interest) and shall bear interest at the Default Rate. In such event, each Appropriate Lender’s payment to the
Administrative Agent for the account of the relevant L/C Issuer pursuant to Section 2.03(c)(ii) shall be deemed payment in respect of its participation in such L/C Borrowing and shall constitute an L/C Advance from such Lender in satisfaction
of its participation obligation under this Section 2.03. 

  
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 (iv)    Until each Appropriate Lender funds its Tranche A Revolving
Credit Loan or L/C Advance pursuant to this Section 2.03(c) to reimburse the relevant L/C Issuer for any amount drawn under any Letter of Credit, interest in respect of such Lender’s Pro Rata Share of such amount shall be solely for the
account of the relevant L/C Issuer. 
 (v)    Each Tranche A Revolving Credit Lender’s obligation to make
Tranche A Revolving Credit Loans or L/C Advances to reimburse an L/C Issuer for amounts drawn under Letters of Credit, as contemplated by this Section 2.03(c), shall be absolute and unconditional and shall not be affected by any
circumstance, including (A) any setoff, counterclaim, recoupment, defense or other right which such Lender may have against the relevant L/C Issuer, the applicable Borrower or any other Person for any reason whatsoever; (B) the occurrence
or continuance of a Default, or (C) any other occurrence, event or condition, whether or not similar to any of the foregoing; provided that each Tranche A Revolving Credit Lender’s obligation to make Tranche A Revolving
Credit Loans pursuant to this Section 2.03(c) is subject to the conditions set forth in Section 4.02 (other than delivery by the applicable Borrower of a Committed Loan Notice ). No such making of an L/C Advance shall relieve or otherwise
impair the obligation of the applicable Borrower to reimburse the relevant L/C Issuer for the amount of any payment made by such L/C Issuer under any Letter of Credit, together with interest as provided herein. 

(vi)    If any Tranche A Revolving Credit Lender fails to make available to the Administrative Agent for the account
of the relevant L/C Issuer any amount required to be paid by such Lender pursuant to the foregoing provisions of this Section 2.03(c) by the time specified in Section 2.03(c)(ii), such L/C Issuer shall be entitled to recover from such
Lender (acting through the Administrative Agent), on demand, such amount with interest thereon for the period from the date such payment is required to the date on which such payment is immediately available to such L/C Issuer at a rate per annum
equal to the applicable Overnight Rate from time to time in effect. A certificate of the relevant L/C Issuer submitted to any Tranche A Revolving Credit Lender (through the Administrative Agent) with respect to any amounts owing under this
Section 2.03(c)(vi) shall be conclusive absent manifest error. 
 (d)    Repayment of Participations.
(i) If, at any time after an L/C Issuer has made a payment under any Letter of Credit and has received from any Tranche A Revolving Credit Lender such Lender’s L/C Advance in respect of such payment in accordance with
Section 2.03(c), the Administrative Agent receives for the account of such L/C Issuer any payment in respect of the related Unreimbursed Amount or interest thereon (whether directly from the applicable Borrower or otherwise, including proceeds
of Cash Collateral applied thereto by the Administrative Agent), the Administrative Agent will distribute to such Lender its Pro Rata Share thereof (appropriately adjusted, in the case of interest payments, to reflect the period of time during which
such Lender’s L/C Advance was outstanding) in the same funds as those received by the Administrative Agent. 

(ii)    If any payment received by the Administrative Agent for the account of an L/C Issuer pursuant to
Section 2.03(c)(i) is required to be returned under any of the circumstances described in Section 10.06 (including pursuant to any settlement entered into by such L/C Issuer in its discretion), each Appropriate Lender shall pay to the
Administrative Agent for the account of such L/C Issuer its Pro Rata Share thereof on demand of the Administrative Agent, plus interest thereon from the date of such demand to the date such amount is returned by such Lender, at a rate per annum
equal to the applicable Overnight Rate from time to time in effect. 

  
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 (e)    Obligations Absolute. The obligation of the applicable
Borrower to reimburse the relevant L/C Issuer for each drawing under each Letter of Credit issued by it and to repay each L/C Borrowing shall be absolute, unconditional and irrevocable, and shall be paid strictly in accordance with the terms of this
Agreement under all circumstances, including the following: 
 (i)    any lack of validity or
enforceability of such Letter of Credit, this Agreement, or any other agreement or instrument relating thereto; 

(ii)    the existence of any claim, counterclaim, setoff, defense or other right that any Loan Party may
have at any time against any beneficiary or any transferee of such Letter of Credit (or any Person for whom any such beneficiary or any such transferee may be acting), the relevant L/C Issuer or any other Person, whether in connection with this
Agreement, the transactions contemplated hereby or by such Letter of Credit or any agreement or instrument relating thereto, or any unrelated transaction; 

(iii)    any draft, demand, certificate or other document presented under such Letter of Credit proving to
be forged, fraudulent, invalid or insufficient in any respect or any statement therein being untrue or inaccurate in any respect; or any loss or delay in the transmission or otherwise of any document required in order to make a drawing under such
Letter of Credit; 
 (iv)    any payment by the relevant L/C Issuer under such Letter of Credit against
presentation of a draft or certificate that does not comply with the terms of such Letter of Credit; or any payment made by the relevant L/C Issuer under such Letter of Credit to any Person purporting to be a trustee in bankruptcy, debtor-in-possession, assignee for the benefit of creditors, liquidator, receiver or other representative of or successor to any beneficiary or any transferee of such Letter
of Credit, including any arising in connection with any proceeding under any Debtor Relief Law; 

(v)    any exchange, release or nonperfection of any Collateral, or any release or amendment or waiver of
or consent to departure from the Guaranty or any other guarantee, for all or any of the Obligations of any Loan Party in respect of such Letter of Credit; or 

(vi)    any other circumstance or happening whatsoever, whether or not similar to any of the foregoing,
including any other circumstance that might otherwise constitute a defense available to, or a discharge of, any Loan Party; 
 provided that the
foregoing shall not excuse any L/C Issuer from liability to the applicable Borrower to the extent of any direct damages (as opposed to consequential damages, claims in respect of which are waived by the applicable Borrower to the extent permitted by
applicable Law) suffered by the applicable Borrower that are caused by such L/C Issuer’s gross negligence or willful misconduct when determining whether drafts and other documents presented under a Letter of Credit comply with the terms
thereof. 
 (f)    Role of L/C Issuers. Each Lender and each of the U.S. Borrowers and the Dutch Borrower agree
that, in paying any drawing under a Letter of Credit, the relevant L/C Issuer shall not have any responsibility to obtain any document (other than any sight draft, certificates and documents expressly required by the Letter of Credit) or to
ascertain or inquire as to the validity or accuracy of any such document or the authority of the Person executing or delivering any such document. None of the L/C Issuers, any Agent-Related Person nor any of the respective correspondents,
participants or assignees of any L/C Issuer shall be liable to any Lender for (i) any action taken or omitted in connection herewith at the request or with the approval of the Lenders or the Lenders holding a majority of the Tranche A
Revolving Credit Commitments, as applicable; (ii) any action taken or omitted in the absence of gross 

  
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negligence or willful misconduct; or (iii) the due execution, effectiveness, validity or enforceability of any document or instrument related to any Letter of Credit or Letter of Credit
Application. Each of the U.S. Borrowers and the Dutch Borrower hereby assumes all risks of the acts or omissions of any beneficiary or transferee with respect to its use of any Letter of Credit; provided that this assumption is not intended
to, and shall not, preclude such Borrower’s pursuing such rights and remedies as it may have against the beneficiary or transferee at law or under any other agreement. None of the L/C Issuers, any Agent-Related Person, nor any of the respective
correspondents, participants or assignees of any L/C Issuer, shall be liable or responsible for any of the matters described in clauses (i) through (vi) of Section 2.03(e); provided that anything in such clauses to the contrary
notwithstanding, each of the U.S. Borrowers and the Dutch Borrower may have a claim against an L/C Issuer, and such L/C Issuer may be liable to such Borrower, to the extent, but only to the extent, of any direct, as opposed to special, indirect,
punitive, consequential or exemplary, damages suffered by such Borrower which such Borrower proves were caused by such L/C Issuer’s willful misconduct or gross negligence. In furtherance and not in limitation of the foregoing, each L/C Issuer
may accept documents that appear on their face to be in order, without responsibility for further investigation, regardless of any notice or information to the contrary, and no L/C Issuer shall be responsible for the validity or sufficiency of any
instrument transferring or assigning or purporting to transfer or assign a Letter of Credit or the rights or benefits thereunder or proceeds thereof, in whole or in part, which may prove to be invalid or ineffective for any reason. 

(g)    Cash Collateral. (i) If an L/C Issuer has honored any full or partial drawing request under any Letter
of Credit and such drawing has resulted in an L/C Borrowing and the conditions set forth in Section 4.02 to a Tranche A Revolving Credit Borrowing cannot then be met, (ii) if, as of the Letter of Credit Expiration Date, any Letter of
Credit may for any reason remain outstanding and partially or wholly undrawn, (iii) if any Event of Default occurs and is continuing and the Administrative Agent or the Lenders holding a majority of the Tranche A Revolving Credit Commitments,
as applicable, require the applicable Borrower to Cash Collateralize the L/C Obligations pursuant to Section 8.02(a), (iv) if, after the issuance of any Letter of Credit, any Lender becomes a Defaulting Lender or (v) an Event of Default
set forth under Section 8.01(f) occurs and is continuing, then such Borrower shall Cash Collateralize (A) the then Outstanding Amount of all L/C Obligations (in an amount equal to such Outstanding Amount determined as of the date of such
L/C Borrowing or the Letter of Credit Expiration Date, as the case may be) or (B) in the case of clause (iv) above, the L/C Issuer’s Fronting Exposure with respect to the then Outstanding Amount of all L/C Obligations (determined as
of the date such Lender becomes a Defaulting Lender), and shall do so not later than 2:00 P.M., New York City time, on (x) in the case of the immediately preceding clauses (i) through (iv), (1) the Business Day that such Borrower receives
notice thereof, if such notice is received on such day prior to 12:00 Noon, New York City time, or (2) if clause (1) above does not apply, the Business Day immediately following the day that such Borrower receives such notice and
(y) in the case of the immediately preceding clause (v), the Business Day on which an Event of Default set forth under Section 8.01(f) occurs or, if such day is not a Business Day, the Business Day immediately succeeding such day. For
purposes hereof, “Cash Collateralize” means to pledge and deposit with or deliver to the Administrative Agent, for the benefit of the relevant L/C Issuer and the Lenders, as collateral for the L/C Obligations, cash or deposit
account balances (“Cash Collateral”) pursuant to documentation in form and substance reasonably satisfactory to the Administrative Agent and the relevant L/C Issuer (which documents are hereby consented to by the Lenders).
Derivatives of such term have corresponding meanings. Each of the U.S. Borrowers and the Dutch Borrower hereby grants to the Administrative Agent, for the benefit of the L/C Issuers and the Lenders, a security interest in all such cash, deposit
accounts and all balances therein and all proceeds of the foregoing. Cash Collateral shall be maintained in blocked accounts at the Administrative Agent and may be invested in readily available Cash Equivalents. If at any time the Administrative
Agent determines that any funds held as Cash Collateral are subject to any right or claim of any Person other than the Administrative Agent (on behalf of the Secured Parties) or that the total amount of such funds is less than the aggregate
Outstanding Amount of all L/C Obligations, the applicable Borrower will, 

  
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forthwith upon demand by the Administrative Agent, pay to the Administrative Agent, as additional funds to be deposited and held in the deposit accounts at the Administrative Agent as aforesaid,
an amount equal to the excess of (a) such aggregate Outstanding Amount over (b) the total amount of funds, if any, then held as Cash Collateral that the Administrative Agent reasonably determines to be free and clear of any such right and
claim. Upon the drawing of any Letter of Credit for which funds are on deposit as Cash Collateral, such funds shall be applied, to the extent permitted under applicable Law, to reimburse the relevant L/C Issuer. To the extent the amount of any Cash
Collateral exceeds the then Outstanding Amount of such L/C Obligations and so long as no Event of Default has occurred and is continuing, the excess shall be refunded to the applicable Borrower. 

(h)    Letter of Credit Fees. Each of the U.S. Borrowers and the Dutch Borrower shall pay to the Administrative
Agent for the account of each Revolving Credit Lender in accordance with its Pro Rata Share a Letter of Credit fee for each Letter of Credit issued pursuant to this Agreement to such Borrower equal to the Applicable Rate times the daily maximum
amount then available to be drawn under such Letter of Credit (whether or not such maximum amount is then in effect under such Letter of Credit if such maximum amount increases periodically pursuant to the terms of such Letter of Credit). Such
letter of credit fees shall be computed on a quarterly basis in arrears. Such letter of credit fees shall be due and payable in U.S. Dollars on the first Business Day after the end of each March, June, September and December, commencing with the
first such date to occur after the issuance of such Letter of Credit, on the Letter of Credit Expiration Date and thereafter on demand. If there is any change in the Applicable Rate during any quarter, the daily maximum amount of each Letter of
Credit shall be computed and multiplied by the Applicable Rate separately for each period during such quarter that such Applicable Rate was in effect. 

(i)    Fronting Fee and Documentary and Processing Charges Payable to L/C Issuers. Each of the U.S. Borrowers and
the Dutch Borrower shall pay directly to each L/C Issuer for its own account a fronting fee with respect to each Letter of Credit issued by it to such Borrower equal to 0.125% per annum of the daily maximum amount then available to be drawn under
such Letter of Credit (whether or not such maximum amount is then in effect under such Letter of Credit if such maximum amount increases periodically pursuant to the terms of such Letter of Credit). Such fronting fees shall be computed on a
quarterly basis in arrears. Such fronting fees shall be due and payable on the first Business Day after the end of each March, June, September and December, commencing with the first such date to occur after the issuance of such Letter of Credit, on
the Letter of Credit Expiration Date and thereafter on demand. In addition, each of the U.S. Borrowers and the Dutch Borrower shall pay directly to each L/C Issuer for its own account with respect to each Letter of Credit issued to such Borrower the
customary issuance, presentation, amendment and other processing fees, and other standard costs and charges, of such L/C Issuer relating to letters of credit as from time to time in effect. Such customary fees and standard costs and charges are due
and payable within ten (10) Business Days of demand and are nonrefundable. 
 (j)    Conflict with Letter of
Credit Application. Notwithstanding anything else to the contrary in this Agreement, in the event of any conflict between the terms hereof and the terms of any Letter of Credit Application, the terms hereof shall control. 

(k)    Addition of an L/C Issuer. A Tranche A Revolving Credit Lender may become an additional L/C Issuer
hereunder pursuant to a written agreement among the Borrowers, the Administrative Agent and such Tranche A Revolving Credit Lender. The Administrative Agent shall notify the Tranche A Revolving Credit Lenders of any such additional L/C
Issuer. 

  
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 Section 2.04    Swing Line Loans. 

(a)    The Swing Line. Subject to the terms and conditions set forth herein, Citibank, N.A. in its capacity as
Swing Line Lender agrees to make loans in Dollars or Euro to either U.S. Borrower or the Dutch Borrower (each such loan, a “Swing Line Loan”) from time to time on any Business Day (other than the Closing Date) until the Maturity
Date for the Revolving Credit Facility in an aggregate amount not to exceed at any time the amount of the Swing Line Sublimit, notwithstanding the fact that such Swing Line Loans, when aggregated with the Pro Rata Share of the Outstanding Amount of
Tranche A Revolving Credit Loans and L/C Obligations of the Lender acting as Swing Line Lender, may exceed the amount of such Swing Line Lender’s Tranche A Revolving Credit Commitment; provided that, after giving effect to any Swing Line
Loan, (i) the Revolving Credit Exposure shall not exceed the aggregate Tranche A Revolving Credit Commitment and (ii) the aggregate Outstanding Amount of the Tranche A Revolving Credit Loans of any Lender (other than the relevant Swing
Line Lender), plus such Lender’s Pro Rata Share of the Outstanding Amount of all L/C Obligations, plus such Lender’s Pro Rata Share of the Outstanding Amount of all Swing Line Loans shall not exceed such Lender’s Tranche A Revolving
Credit Commitment then in effect; provided further that no Borrower shall use the proceeds of any Swing Line Loan to refinance any outstanding Swing Line Loan; provided, further, that the Swing Line Lender shall be under no
obligation to make Swing Line Loans at any time if any Lender is at such time a Defaulting Lender hereunder, unless such Defaulting Lender’s participation in the Swing Line Loan would be reallocated, in full, to
Non-Defaulting Lenders in accordance with Section 2.18(a). Within the foregoing limits, and subject to the other terms and conditions hereof, either U.S. Borrower and the Dutch Borrower may borrow under
this Section 2.04, prepay under Section 2.05, and reborrow under this Section 2.04. Each Swing Line Loan denominated in Dollars shall be a Base Rate Loan and each Swing Line Loan denominated in Euro shall be a Eurocurrency Rate Loan.
Swing Line Loans shall only be denominated in Dollars or Euro. Immediately upon the making of a Swing Line Loan, each Tranche A Revolving Credit Lender shall be deemed to, and hereby irrevocably and unconditionally agrees to, purchase from the
relevant Swing Line Lender a risk participation in such Swing Line Loan in an amount equal to the product of such Lender’s Pro Rata Share times the amount of such Swing Line Loan. 

(b)    Borrowing Procedures. Each Swing Line Borrowing shall be made upon the applicable Borrower’s
irrevocable notice to the relevant Swing Line Lender and the Administrative Agent, which may be given by telephone. Each such notice must be received by the relevant Swing Line Lender and the Administrative Agent not later than, in the case of Swing
Line Loans denominated in Dollars, 1:00 p.m. on the requested borrowing date, and in the case of Swing Line Loans denominated in Euro, 11:00 a.m. Central European Time (“CET”) on the requested borrowing date and shall specify
(i) the amount to be borrowed, which shall be a minimum of $100,000 (or €100,000), and (ii) the requested borrowing date, which shall be a Business Day. Each such telephonic notice must be confirmed promptly by delivery to the
relevant Swing Line Lender and the Administrative Agent of a written Swing Line Loan Notice, appropriately completed and signed by a Responsible Officer of the applicable Borrower. Promptly after receipt by the relevant Swing Line Lender of any
Swing Line Loan Notice (by telephone or in writing), such Swing Line Lender will confirm with the Administrative Agent (by telephone or in writing) that the Administrative Agent has also received such Swing Line Loan Notice and, if not, such Swing
Line Lender will notify the Administrative Agent (by telephone or in writing) of the contents thereof. Unless the relevant Swing Line Lender has received notice (by telephone or in writing) from the Administrative Agent (including at the request of
any Tranche A Revolving Credit Lender) prior to, in the case of Swing Line Loans denominated in Dollars, 2:00 p.m., and in the case of Swing Line Loans denominated in Euro, 3:30 p.m. CET, on the date of the proposed Swing Line Borrowing
(A) directing such Swing Line Lender not to make such Swing Line Loan as a result of the limitations set forth in the first proviso to the first sentence of Section 2.04(a), or (B) that one or more of the applicable conditions
specified in Section 4.02 is not then satisfied, then, subject to the terms and conditions hereof, the relevant 

  
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Swing Line Lender will, not later than, in the case of Swing Line Loans denominated in Dollars, 3:00 p.m., and in the case of Swing Line Loans denominated in Euro, 5:00 p.m. CET, on the borrowing
date specified in such Swing Line Loan Notice, make the amount of its Swing Line Loan available to the applicable Borrower. 

(c)    Refinancing of Swing Line Loans. (i) Each Swing Line Lender at any time in its sole and absolute discretion
may request, on behalf any Borrower (each of which hereby irrevocably authorizes such Swing Line Lender to so request on its behalf), that each Tranche A Revolving Credit Lender make a Base Rate Loan or, in respect of Swing Line Loans
denominated in Euro, a Eurocurrency Rate Loan (with an Interest Period equal to one month), in an amount equal to such Lender’s Pro Rata Share of the amount of Swing Line Loans then outstanding. Such request shall be made in writing (which
written request shall be deemed to be a Committed Loan Notice for purposes hereof) and in accordance with the requirements of Section 2.02, without regard to the minimum and multiples specified therein for the principal amount of Base Rate
Loans or Eurocurrency Rate Loans, but subject to the unutilized portion of the aggregate Tranche A Revolving Credit Commitments and the conditions set forth in Section 4.02. The relevant Swing Line Lender shall furnish the applicable
Borrower with a copy of the applicable Committed Loan Notice promptly after delivering such notice to the Administrative Agent. Each Tranche A Revolving Credit Lender shall make an amount equal to its Pro Rata Share of the amount specified in
such Committed Loan Notice available to the Administrative Agent in Same Day Funds for the account of the relevant Swing Line Lender at the Administrative Agent’s Office not later than 1:00 p.m. on the day specified in such Committed Loan
Notice, whereupon, subject to Section 2.04(c)(ii), each Tranche A Revolving Credit Lender that so makes funds available shall be deemed to have made a Base Rate Loan in Dollars or a Eurocurrency Rate Loan in Euros, as applicable, to the
applicable Borrower. The Administrative Agent shall remit the funds so received to the relevant Swing Line Lender. 

(ii)    If for any reason any Swing Line Loan cannot be refinanced by such a Tranche A Revolving Credit Borrowing in
accordance with Section 2.04(c)(i), the request for Base Rate Loans or Eurocurrency Rate Loans submitted by the relevant Swing Line Lender as set forth herein shall be deemed to be a request by such Swing Line Lender that each of the
Tranche A Revolving Credit Lenders fund its risk participation in the relevant Swing Line Loan and each Tranche A Revolving Credit Lender’s payment to the Administrative Agent for the account of such Swing Line Lender pursuant to
Section 2.04(c)(i) shall be deemed payment in respect of such participation. 
 (iii)    If any Tranche A
Revolving Credit Lender fails to make available to the Administrative Agent for the account of a Swing Line Lender any amount required to be paid by such Lender pursuant to the foregoing provisions of this Section 2.04(c) by the time specified
in Section 2.04(c)(i), such Swing Line Lender shall be entitled to recover from such Lender (acting through the Administrative Agent), on demand, such amount with interest thereon for the period from the date such payment is required to the
date on which such payment is immediately available to the Swing Line Lender at a rate per annum equal to the applicable Overnight Rate from time to time in effect. A certificate of a Swing Line Lender submitted to any Lender (through the
Administrative Agent) with respect to any amounts owing under this clause (iii) shall be conclusive absent manifest error. 

(iv)    Each Tranche A Revolving Credit Lender’s obligation to make Tranche A Revolving Credit Loans or to
purchase and fund risk participations in Swing Line Loans pursuant to this Section 2.04(c) shall be absolute and unconditional and shall not be affected by any circumstance, including (A) any setoff, counterclaim, recoupment, defense or
other right which such Lender may have against a Swing Line Lender, a Borrower or any other Person for any reason whatsoever, (B) the occurrence or continuance of a Default, or (C) any other occurrence, event or condition, whether or not
similar to any of the foregoing; provided that each Tranche A Revolving Credit Lender’s obligation to make Tranche A Revolving Credit Loans pursuant to this Section 2.04(c) (but not to purchase and fund

  
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risk participations in Swing Line Loans) is subject to the conditions set forth in Section 4.02. No such funding of risk participations shall relieve or otherwise impair the obligation of
the applicable Borrower to repay Swing Line Loans, together with interest as provided herein. 
 (d)    Repayment of
Participations. (i) At any time after any Tranche A Revolving Credit Lender has purchased and funded a risk participation in a Swing Line Loan, if the relevant Swing Line Lender receives any payment on account of such Swing Line Loan,
such Swing Line Lender will distribute to such Lender its Pro Rata Share of such payment (appropriately adjusted, in the case of interest payments, to reflect the period of time during which such Lender’s risk participation was funded) in the
same funds as those received by such Swing Line Lender. 
 (ii)    If any payment received by a Swing Line Lender in
respect of principal or interest on any Swing Line Loan is required to be returned by such Swing Line Lender under any of the circumstances described in Section 10.06 (including pursuant to any settlement entered into by such Swing Line Lender
in its discretion), each Tranche A Revolving Credit Lender shall pay to such Swing Line Lender its Pro Rata Share thereof on demand of the Administrative Agent, plus interest thereon from the date of such demand to the date such amount is
returned, at a rate per annum equal to the applicable Overnight Rate. The Administrative Agent will make such demand upon the request of a Swing Line Lender. 

(e)    Interest for Account of Swing Line Lender. Each Swing Line Lender shall be responsible for invoicing the
Borrowers for interest on its Swing Line Loans. Until each Tranche A Revolving Credit Lender funds its Base Rate Loan, Eurocurrency Rate Loan or risk participation pursuant to this Section 2.04 to refinance such Lender’s Pro Rata
Share of any Swing Line Loan, interest in respect of such Pro Rata Share shall be solely for the account of the relevant Swing Line Lender. 

(f)    Payments Directly to Swing Line Lender. The Borrowers shall make all payments of principal and interest in
respect of the Swing Line Loans directly to the relevant Swing Line Lender. 
 (g)    Addition of a Swing Line
Lender. A Tranche A Revolving Credit Lender may become an additional Swing Line Lender making Swing Line Loans in Euro hereunder pursuant to a written agreement among the Borrowers, the Administrative Agent and such Tranche A Revolving
Credit Lender. The Administrative Agent shall notify the Tranche A Revolving Credit Lenders of any such additional Swing Line Lender. 

Section 2.05    Prepayments. 

(a)    Optional. (i) Each Borrower may, upon notice to the Administrative Agent, at any time or from time to
time voluntarily prepay Term Loans and Revolving Credit Loans in whole or in part without premium or penalty (except as provided in clause (iii) below); provided that (1) such notice must be received by the Administrative Agent not
later than 12:30 p.m. (New York, New York time or London, England time in the case of Loans denominated in an Alternative Currency) (A) three (3) Business Days prior to any date of prepayment of Eurocurrency Rate Loans and (B) on the date
of prepayment of Base Rate Loans; (2) any prepayment of Eurocurrency Rate Loans shall be in a minimum principal amount of $5,000,000 or €5,000,000, as applicable, or a whole multiple of $500,000 or €500,000, as applicable, in excess
thereof or comparable amounts determined by the Administrative Agent in the case of Alternative Currency Loans denominated in a currency other than Euros); and (3) any prepayment of Base Rate Loans shall be in a minimum principal amount of
$1,000,000 or a whole multiple of $250,000 in excess thereof or, in each case, if less, the entire principal amount thereof then outstanding. Each such notice shall specify the date and amount of such prepayment and the Class(es)

  
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and Type(s) of Loans and the order of Borrowing(s) to be prepaid. The Administrative Agent will promptly notify each Appropriate Lender of its receipt of each such notice, and of the amount of
such Lender’s Pro Rata Share of such prepayment. If such notice is given by a Borrower, such Borrower shall make such prepayment and the payment amount specified in such notice shall be due and payable on the date specified therein. Any
prepayment of a Eurocurrency Rate Loan shall be accompanied by all accrued interest thereon, together with any additional amounts required pursuant to Section 3.05. Each prepayment of principal of, and interest on, Alternative Currency Loans
shall be made in the relevant Alternative Currency. Each prepayment of principal of, and interest on, Term Loans denominated in Dollars shall be made in Dollars. In the case of each prepayment of the Loans pursuant to this Section 2.05(a), the
applicable Borrower may in its sole discretion select the Borrowing or Borrowings (and the order of maturity of principal payments) to be repaid, and such payment shall be paid to the Appropriate Lenders in accordance with their respective Pro Rata
Shares. 
 (ii)    The Borrowers may, upon notice to the relevant Swing Line Lender (with a copy to the Administrative
Agent), at any time or from time to time, voluntarily prepay Swing Line Loans in whole or in part without premium or penalty; provided that (1) such notice must be received by the relevant Swing Line Lender and the Administrative Agent
not later than, in the case of Swing Line Loans denominated in Dollars, 1:00 p.m., and in the case of Swing Line Loans denominated in Euro, 1:00 p.m. CET on the date of the prepayment, and (2) any such prepayment shall be in a minimum principal
amount of $100,000 (or €100,000) or a whole multiple of $100,000 (or €100,000) in excess thereof or, if less, the entire principal amount thereof then outstanding. Each such notice shall specify the date and amount of such prepayment. If
such notice is given by a Borrower, such Borrower shall make such prepayment and the payment amount specified in such notice shall be due and payable on the date specified therein. 

(iii)    In the event that, on or prior to the date that is six months following the Amendment No. 2 Effective Date,
Nielsen (x) makes any prepayment of Class B-2 Euro Term Loans or Class B-3 Term Loans in connection with any Repricing Transaction, or (y) effects
any amendment of this Agreement resulting in a Repricing Transaction in respect of Class B-2 Euro Term Loans or Class B-3 Term Loans, Nielsen shall pay to the
Administrative Agent, for the ratable account of each Class B-2 Euro Term Lender or Class B-3 Lender, as applicable (I) in the case of clause (x), a
prepayment premium of 1.00% of the amount of the Class B-2 Euro Term Loans or Class B-3 Term Loans being prepaid and (II) in the case of clause (y), a
payment equal to 1.00% of the aggregate amount of Class B-2 Euro Term Loans or Class B-3 Term Loans outstanding immediately prior to such amendment that have
been repriced. 
 (iv)    In the event that, on or prior to the date that is six months following the Amendment
No. 3 Effective Date, Nielsen (x) makes any prepayment of Class B-4 Term Loans in connection with any Repricing Transaction, or (y) effects any amendment of this Agreement resulting in a
Repricing Transaction in respect of Class B-4 Term Loans, Nielsen shall pay to the Administrative Agent, for the ratable account of each Class B-4 Lender, as
applicable (I) in the case of clause (x), a prepayment premium of 1.00% of the amount of the Class B-4 Term Loans being prepaid and (II) in the case of clause (y), a payment equal to 1.00% of
the aggregate amount of Class B-4 Term Loans outstanding immediately prior to such amendment that have been repriced. 

(b)    Mandatory. (i) Within five (5) Business Days after financial statements have been delivered
pursuant to Section 6.01(a) (commencing with the fiscal year ended December 31, 2008) and the related Compliance Certificate has been delivered pursuant to Section 6.02(a), Nielsen shall cause to be prepaid an aggregate Dollar Amount
of Term Loans in an amount equal to (A) the Applicable ECF Percentage of Excess Cash Flow, if any, for the fiscal year covered by such financial statements minus (B) the sum of (1) all voluntary prepayments of Term Loans during
such fiscal year and (2) all voluntary prepayments of Revolving Credit Loans during such fiscal year to the extent that the Revolving Credit 

  
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Commitments are permanently reduced by the amount of such payments, in the case of each of the immediately preceding clauses (1) and (2), to the extent such prepayments are not funded with
the proceeds of Indebtedness. 
 (ii)    If (A) a Covenant Party or any Restricted Subsidiary of a Covenant Party
Disposes of any property or assets (other than any Disposition of any property or assets permitted by Section 7.05(a), (b), (c), (d), (e) (other than any Disposition, directly or indirectly, to a Person that is not Nielsen Holdings or any of
its Subsidiaries to give effect to the Connect Transactions), (g), (h), (l), (m), (n), (o), (p) or (q)), (B) the Company Disposes of any Collateral owned by it, or (C) any Casualty Event occurs, which results in the realization or receipt by
such Covenant Party or Restricted Subsidiary of Net Proceeds, Nielsen shall cause to be prepaid on or prior to the date which is ten (10) Business Days after the date of the realization or receipt by such Covenant Party or Restricted Subsidiary
of such Net Proceeds an aggregate Dollar Amount of Term Loans in an amount equal to 100% (or 50% at any time the Total Leverage Ratio is less than 5.50 to 1.00) of all Net Proceeds received; 

(iii)    [Reserved]. 

(iv)    If any Loan Party or any Restricted Subsidiary of a Loan Party incurs or issues any Indebtedness after the Closing
Date (other than, in the case of any Covenant Party or any Restricted Subsidiary, Indebtedness not prohibited under Section 7.03 and other than, in the case of the Company, any Permitted Holdings Debt), Nielsen shall cause to be prepaid an
aggregate Dollar Amount of Term Loans in an amount equal to 100% of all Net Proceeds received therefrom on or prior to the date which is five (5) Business Days after the receipt by such Loan Party or Restricted Subsidiary of such Net Proceeds.

 (v)    If for any reason the aggregate Revolving Credit Exposures at any time exceeds the aggregate Tranche A
Revolving Credit Commitments then in effect (including pursuant to Section 2.15(b)), one or more of the U.S. Borrowers and the Dutch Borrower shall promptly prepay or cause to be promptly prepaid Tranche A Revolving Credit Loans and Swing
Line Loans and/or Cash Collateralize the L/C Obligations in an aggregate amount equal to such excess (or the amount required pursuant to Section 2.15(b)); provided that such Borrowers shall not be required to Cash Collateralize the L/C
Obligations pursuant to this Section 2.05(b)(v) unless after the prepayment in full of the Tranche A Revolving Credit Loans and Swing Line Loans such aggregate Outstanding Amount exceeds the aggregate Tranche A Revolving Credit
Commitments then in effect. 
 (vi)    Each prepayment of Term Loans pursuant to this Section 2.05(b) shall be
applied in direct order of maturity to repayments thereof required pursuant to Section 2.07(a) or (b), as applicable; and each such prepayment shall be paid to the Lenders in accordance with their respective Pro Rata Shares, subject to clause
(viii) of this Section 2.05(b). 
 (vii)    Nielsen shall notify the Administrative Agent in writing of any
mandatory prepayment of Term Loans required to be made pursuant to clauses (i) through (iv) of this Section 2.05(b) at least three (3) Business Days prior to the date of such prepayment. Each such notice shall specify the date of such
prepayment and provide a reasonably detailed calculation of the amount of such prepayment. The Administrative Agent will promptly notify each Appropriate Lender of the contents of Nielsen’s prepayment notice and of such Appropriate
Lender’s Pro Rata Share of the prepayment. 
 (viii)    Funding Losses, Etc. All prepayments under this
Section 2.05 shall be made together with, in the case of any such prepayment of a Eurocurrency Rate Loan on a date other than the last day of an Interest Period therefor, any amounts owing in respect of such Eurocurrency Rate Loan pursuant to
Section 3.05. Notwithstanding any of the other provisions of Section 2.05(b), so long as no Event of Default shall have occurred and be continuing, if any prepayment of Eurocurrency Rate Loans is

  
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required to be made under this Section 2.05(b), other than on the last day of the Interest Period therefor, Nielsen may, in its sole discretion, deposit the amount of any such prepayment
otherwise required to be made thereunder into a Cash Collateral Account until the last day of such Interest Period, at which time the Administrative Agent shall be authorized (without any further action by or notice to or from Nielsen or any other
Loan Party) to apply such amount to the prepayment of such Loans in accordance with this Section 2.05(b). Upon the occurrence and during the continuance of any Event of Default, the Administrative Agent shall also be authorized (without any
further action by or notice to or from Nielsen or any other Loan Party) to apply such amount to the prepayment of the outstanding Loans in accordance with this Section 2.05(b). 

Section 2.06    Termination or Reduction of Commitments. 

(a)    Optional. Nielsen may, upon written notice to the Administrative Agent, terminate the unused Commitments of
any Class, or from time to time permanently reduce the unused Commitments of any Class; provided that (i) any such notice shall be received by the Administrative Agent three (3) Business Days prior to the date of termination or
reduction, (ii) any such partial reduction shall be in a minimum aggregate amount of $1,000,000 or €1,000,000, as applicable, or any whole multiple of $250,000 or €250,000, as applicable, in excess thereof and (iii) if, after
giving effect to any reduction of the Commitments, the Letter of Credit Sublimit or the Swing Line Sublimit exceeds the amount of the Tranche A Revolving Credit Facility, such sublimit shall be automatically reduced by the amount of such excess. The
amount of any such Commitment reduction shall not otherwise be applied to the Letter of Credit Sublimit or the Swing Line Sublimit unless otherwise specified by Nielsen. 

(b)    [Reserved]. 

(c)    Application of Commitment Reductions; Payment of Fees. The Administrative Agent will promptly notify the
Lenders of any termination or reduction of unused portions of the Letter of Credit Sublimit or the Swing Line Sublimit or the unused Commitments of any Class under this Section 2.06. Upon any reduction of unused Commitments of any Class,
the Commitment of each Lender of such Class shall be reduced by such Lender’s Pro Rata Share of the amount by which such Commitments are reduced (other than the termination of the Commitment of any Lender as provided in Section 3.07).
All commitment fees accrued until the effective date of any termination of the Aggregate Commitments shall be paid on the effective date of such termination. 

Section 2.07    Repayment of Loans. 

(a)    Dollar Term Loans. 

(i)    Nielsen shall repay to the Administrative Agent in Dollars for the ratable account of the Class A Term
Lenders: 
 (A)    an aggregate Dollar Amount equal to 0.625% of the aggregate Dollar Amount of all
Class A Term Loans outstanding on the Fifth A&R Effective Date on each of October 9, 2018, January 9, 2019, April 9, 2019, July 9, 2019, October 9, 2019, January 9, 2020, April 9, 2020 and July 9,
2020 (which payments shall be reduced as a result of the application of prepayments in accordance with the order of priority set forth in Section 2.05), 

(B)    an aggregate Dollar Amount equal to 1.25% of the aggregate Dollar Amount of all Class A Term
Loans outstanding on the Fifth A&R Effective Date on each of October 9, 2020, January 9, 2021, April 9, 2021, July 9, 2021, October 9, 2021, January 9, 2022, April 9, 2022 and July 9, 2022 (which payments
shall be reduced as a result of the application of prepayments in accordance with the order of priority set forth in Section 2.05), 

  
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 (C)    an aggregate Dollar Amount equal to 2.50% of the
aggregate Dollar Amount of all Class A Term Loans outstanding on the Fifth A&R Effective Date on each of October 9, 2022, January 9, 2023 and April 9, 2023 (which payments shall be reduced as a result of the application of
prepayments in accordance with the order of priority set forth in Section 2.05), and 
 (D)    on
the Maturity Date for the Class A Term Loans the aggregate principal amount of all such Class A Term Loans outstanding on such date. 

(ii)    Nielsen shall repay to the Administrative Agent in Dollars for the ratable account of the Class B-4 Term Lenders: 
 (A)    on the 9th day of each January,
April, July and October (from and after July 2018), an aggregate Dollar Amount equal to 0.25252525% of the aggregate Dollar Amount of all Class B-4 Term Loans outstanding on the Fifth A&R Effective
Date (which payments shall be reduced as a result of the application of prepayments in accordance with the order of priority set forth in Section 2.05) and 

(B)    on the Maturity Date for the Class B-4 Term Loans, the
aggregate principal amount of all such Class B-4 Term Loans outstanding on such date. 

(b)    Class B-2 Euro Term Loans. Nielsen shall repay to the Administrative
Agent in Euro for the ratable account of the Class B-2 Euro Term Lenders: 

(i)    On the 9th day of each January, April, July and October (from and after October 2018), an aggregate amount equal to
0.25% of the aggregate amount of all Class B-2 Euro Term Loans outstanding on the Fifth A&R Effective Date (which payments shall be reduced as a result of the application of prepayments in accordance
with the order of priority set forth in Section 2.05) and 
 (ii)    On the Maturity Date for the Class B-2 Euro Term Loans, the aggregate principal amount of all such Class B-2 Euro Term Loans outstanding on such date. 

(c)    Revolving Credit Loans. Each Borrower shall repay to the Administrative Agent for the ratable account of the
Appropriate Lenders on the Maturity Date for each Revolving Credit Facility the aggregate principal amount of all of such Borrower’s Revolving Credit Loans under such Facility outstanding on such date. 

(d)    Swing Line Loans. Each Borrower shall repay the aggregate principal amount of its Swing Line Loans on the
earlier to occur of (i) the date five (5) Business Days after such Loan is made and (ii) the Maturity Date for the Tranche A Revolving Credit Facility. 

Section 2.08    Interest. 

(a)    Subject to the provisions of Section 2.08(b), (i) each Eurocurrency Rate Loan (other than a Swing Line Loan)
shall bear interest on the outstanding principal amount or face amount thereof for each Interest Period at a rate per annum equal to the Eurocurrency Rate, for such Interest Period plus the Applicable Rate plus (in the case of a Eurocurrency Rate
Loan of any Lender which is lent 

  
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from a Lending Office in the United Kingdom or a Participating Member State) the Mandatory Cost; (ii) each Base Rate Loan shall bear interest on the outstanding principal amount thereof from
the applicable borrowing date at a rate per annum equal to the Base Rate plus the Applicable Rate; (iii) each Swing Line Loan denominated in Dollars shall bear interest on the outstanding principal amount thereof from the applicable borrowing
date at a rate per annum equal to the Base Rate plus the Applicable Rate for Revolving Credit Loans; and (iv) each Swing Line Loan denominated in Euro shall bear interest on the outstanding principal amount thereof from the applicable borrowing
date at a rate per annum equal to the 1-Month Euribor Rate plus 2.75% (it being understood that this rate may be changed solely with the consent of the applicable Lender providing such Swing Line Loans
denominated in Euro). For the purposes of this clause, “1-Month Euribor Rate” means (a) the percentage rate per annum determined by the Banking Federation of the European Union for a period of 1
month displayed on the appropriate Reuters screen or (b) if no such screen rate is available, the arithmetic mean of the rates (rounded upwards to four decimal places) as supplied to the applicable Swing Line Lender providing a Swing Line Loan
denominated in Euro by any three of the major Dutch banks to leading banks in the European interbank market for a period of 1 month. 

(b)    During the continuance of a Default under Section 8.01(a), 8.01(f) or 8.01(g), the applicable Borrower shall
pay interest on amounts due hereunder at a fluctuating interest rate per annum at all times equal to the Default Rate to the fullest extent permitted by applicable Laws. Accrued and unpaid interest on such amounts (including interest on past due
interest) shall be due and payable upon demand. 
 (c)    Interest on each Loan shall be due and payable in arrears on
each Interest Payment Date applicable thereto and at such other times as may be specified herein. Interest hereunder shall be due and payable in accordance with the terms hereof before and after judgment, and before and after the commencement of any
proceeding under any Debtor Relief Law. 
 Section 2.09    Fees. 

In addition to certain fees described in Sections 2.03(h) and (i): 

(a)    Commitment Fee. The U.S. Borrowers and the Dutch Borrower jointly and severally agree to pay to the
Administrative Agent in Dollars for the account of each Revolving Credit Lender under each Facility in accordance with its Pro Rata Share, a commitment fee equal to the Applicable Rate with respect to the Revolving Credit Loan commitment fees times
the actual daily amount by which the aggregate Revolving Credit Commitment under such Facility exceeds the sum of (A) the Outstanding Amount of Revolving Credit Loans under such Facility and (B) in the case of the Tranche A Revolving
Credit Facility only, the Outstanding Amount of L/C Obligations; provided that any commitment fee accrued with respect to any of the Commitments of a Defaulting Lender during the period prior to the time such Lender became a Defaulting Lender
and unpaid at such time shall not be payable by any Borrower so long as such Lender shall be a Defaulting Lender except to the extent that such commitment fee shall otherwise have been due and payable by a Borrower prior to such time; and
provided further that no commitment fee shall accrue on any of the Commitments of a Defaulting Lender so long as such Lender shall be a Defaulting Lender. The commitment fee on each Revolving Credit Facility shall accrue at all times from the
Closing Date until the Maturity Date for the applicable Revolving Credit Facility, including at any time during which one or more of the conditions in Article IV is not met, and shall be due and payable quarterly in arrears on the last Business Day
of each March, June, September and December, commencing with the first such date to occur after the Closing Date, and on the Maturity Date for each Revolving Credit Facility. The commitment fee shall be calculated quarterly in arrears, and if there
is any change in the Applicable Rate during any quarter, the actual daily amount shall be computed and multiplied by the Applicable Rate separately for each period during such quarter that such Applicable Rate was in effect. 

  
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 (b)    Other Fees.    Nielsen shall pay to
the Agents such fees as shall have been separately agreed upon in writing in the amounts and at the times so specified. Such fees shall be fully earned when paid and shall not be refundable for any reason whatsoever (except as expressly agreed
between Nielsen and the applicable Agent). 
 Section 2.10    Computation of Interest and Fees. 

All computations of interest for Base Rate Loans when the Base Rate is determined by Citibank, N.A.’s “prime rate” shall be
made on the basis of a year of three hundred and sixty-five (365) days, or three hundred and sixty-six (366) days, as applicable, and actual days elapsed. All other computations of fees and interest
shall be made on the basis of a three hundred and sixty (360) day year and actual days elapsed. Interest shall accrue on each Loan for the day on which the Loan is made, and shall not accrue on a Loan, or any portion thereof, for the day on
which the Loan or such portion is paid; provided that any Loan that is repaid on the same day on which it is made shall, subject to Section 2.12(a), bear interest for one (1) day. Each determination by the Administrative Agent of an
interest rate or fee hereunder shall be conclusive and binding for all purposes, absent manifest error. 

Section 2.11    Evidence of Indebtedness. 

(a)    The Credit Extensions made by each Lender shall be evidenced by one or more accounts or records maintained by such
Lender and evidenced by one or more entries in the Register maintained by the Administrative Agent, acting solely for purposes of Treasury Regulation Section 5f.103-1(c), as agent for the Borrowers, in
each case in the ordinary course of business. The accounts or records maintained by the Administrative Agent and each Lender shall be prima facie evidence absent manifest error of the amount of the Credit Extensions made by the Lenders to the
Borrowers and the interest and payments thereon. Any failure to so record or any error in doing so shall not, however, limit or otherwise affect the obligation of the Borrowers hereunder to pay any amount owing with respect to the Obligations. In
the event of any conflict between the accounts and records maintained by any Lender and the accounts and records of the Administrative Agent in respect of such matters, the accounts and records of the Administrative Agent shall control in the
absence of manifest error. Upon the request of any Lender made through the Administrative Agent, the Borrowers shall execute and deliver to such Lender (through the Administrative Agent) a Note payable to such Lender, which shall evidence such
Lender’s Loans in addition to such accounts or records. Each Lender may attach schedules to its Note and endorse thereon the date, Type (if applicable), amount and maturity of its Loans and payments with respect thereto. 

(b)    In addition to the accounts and records referred to in Section 2.11(a), each Lender and the Administrative
Agent shall maintain in accordance with its usual practice accounts or records and, in the case of the Administrative Agent, entries in the Register, evidencing the purchases and sales by such Lender of participations in Letters of Credit and Swing
Line Loans. In the event of any conflict between the accounts and records maintained by the Administrative Agent and the accounts and records of any Lender in respect of such matters, the accounts and records of the Administrative Agent shall
control in the absence of manifest error. 
 (c)    Entries made in good faith by the Administrative Agent in the
Register pursuant to Sections 2.11(a) and (b), and by each Lender in its account or accounts pursuant to Sections 2.11(a) and (b), shall be prima facie evidence of the amount of principal and interest due and payable or to become due and
payable from the Borrowers to, in the case of the Register, each Lender and, in the case 

  
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of such account or accounts, such Lender, under this Agreement and the other Loan Documents, absent manifest error; provided that the failure of the Administrative Agent or such Lender to
make an entry, or any finding that an entry is incorrect, in the Register or such account or accounts shall not limit or otherwise affect the obligations of the Borrowers under this Agreement and the other Loan Documents. 

Section 2.12    Payments Generally. 

(a)    All payments to be made by the Borrowers shall be made without condition or deduction for any counterclaim,
defense, recoupment or setoff. Except as otherwise expressly provided herein and except with respect to principal of and interest on Loans denominated in an Alternative Currency, all payments by the Borrowers hereunder shall be made to the
Administrative Agent, for the account of the respective Lenders to which such payment is owed, at the applicable Administrative Agent’s Office in Dollars and in Same Day Funds not later than 2:00 p.m. on the date specified herein. Except as
otherwise expressly provided herein, all payments by the Borrowers hereunder with respect to principal and interest on Loans denominated in an Alternative Currency shall be made to the Administrative Agent, for the account of the respective Lenders
to which such payment is owed, at the Administrative Agent’s Office in such Alternative Currency and in Same Day Funds not later than 2:00 p.m. (London time) on the dates specified herein. If, for any reason, the applicable Borrower is
prohibited by any Law from making any required payment hereunder in an Alternative Currency, such Borrower shall make such payment in Dollars in the Dollar Amount of the Alternative Currency payment amount. The Administrative Agent will promptly
distribute to each Lender its Pro Rata Share (or other applicable share as provided herein) of such payment in like funds as received by wire transfer to such Lender’s applicable Lending Office. All payments received by the Administrative Agent
(i) after 2:00 p.m., in the case of payments in Dollars, or (ii) after 2:00 p.m. (London time) in the case of payments in an Alternative Currency, shall in each case be deemed received on the next succeeding Business Day and any applicable
interest or fee shall continue to accrue. 
 (b)    If any payment to be made by a Borrower shall come due on a day
other than a Business Day, payment shall be made on the next following Business Day, and such extension of time shall be reflected in computing interest or fees, as the case may be; provided that, if such extension would cause payment of
interest on or principal of Eurocurrency Rate Loans to be made in the next succeeding calendar month, such payment shall be made on the immediately preceding Business Day. 

(c)    Unless a Borrower or any Lender has notified the Administrative Agent, prior to the date any payment is required to
be made by it to the Administrative Agent hereunder, that such Borrower or such Lender, as the case may be, will not make such payment, the Administrative Agent may assume that such Borrower or such Lender, as the case may be, has timely made such
payment and may (but shall not be so required to), in reliance thereon, make available a corresponding amount to the Person entitled thereto. If and to the extent that such payment was not in fact made to the Administrative Agent in Same Day Funds,
then: 
 (i)    if the applicable Borrower failed to make such payment, each Lender shall forthwith on
demand repay to the Administrative Agent the portion of such assumed payment that was made available to such Lender in Same Day Funds, together with interest thereon in respect of each day from and including the date such amount was made available
by the Administrative Agent to such Lender to the date such amount is repaid to the Administrative Agent in Same Day Funds at the applicable Overnight Rate from time to time in effect; and 

(ii)    if any Lender failed to make such payment, such Lender shall forthwith on demand pay to the
Administrative Agent the amount thereof in Same Day Funds, together with interest thereon for the period from the date such amount was made available by the 

  
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Administrative Agent to such Borrower to the date such amount is recovered by the Administrative Agent (the “Compensation Period”) at a rate per annum equal to the applicable
Overnight Rate from time to time in effect. When such Lender makes payment to the Administrative Agent (together with all accrued interest thereon), then such payment amount (excluding the amount of any interest which may have accrued and been paid
in respect of such late payment) shall constitute such Lender’s Loan included in the applicable Borrowing. If such Lender does not pay such amount forthwith upon the Administrative Agent’s demand therefor, the Administrative Agent may make
a demand therefor upon such Borrower, and such Borrower shall pay such amount to the Administrative Agent, together with interest thereon for the Compensation Period at a rate per annum equal to the rate of interest applicable to the applicable
Borrowing. Nothing herein shall be deemed to relieve any Lender from its obligation to fulfill its Commitment or to prejudice any rights which the Administrative Agent or such Borrower may have against any Lender as a result of any default by such
Lender hereunder. 
 A notice of the Administrative Agent to any Lender or any Borrower with respect to any amount owing under this Section 2.12(c)
shall be conclusive, absent manifest error. 
 (d)    If any Lender makes available to the Administrative Agent funds
for any Loan to be made by such Lender as provided in the foregoing provisions of this Article II, and such funds are not made available to the applicable Borrower by the Administrative Agent because the conditions to the applicable Credit Extension
set forth in Article IV are not satisfied or waived in accordance with the terms hereof, the Administrative Agent shall return such funds (in like funds as received from such Lender) to such Lender, without interest. 

(e)    The obligations of the Lenders hereunder to make Loans and to fund participations in Letters of Credit and Swing
Line Loans are several and not joint. The failure of any Lender to make any Loan or to fund any such participation on any date required hereunder shall not relieve any other Lender of its corresponding obligation to do so on such date, and no Lender
shall be responsible for the failure of any other Lender to so make its Loan or purchase its participation. 

(f)    Nothing herein shall be deemed to obligate any Lender to obtain the funds for any Loan in any particular place or
manner or to constitute a representation by any Lender that it has obtained or will obtain the funds for any Loan in any particular place or manner. 

(g)    Whenever any payment received by the Administrative Agent under this Agreement or any of the other Loan Documents
is insufficient to pay in full all amounts due and payable to the Administrative Agent and the Lenders under or in respect of this Agreement and the other Loan Documents on any date, such payment shall be distributed by the Administrative Agent and
applied by the Administrative Agent and the Lenders in the order of priority set forth in Section 8.04. If the Administrative Agent receives funds for application to the Obligations of the Loan Parties under or in respect of the Loan Documents
under circumstances for which the Loan Documents do not specify the manner in which such funds are to be applied, the Administrative Agent may (to the fullest extent permitted by mandatory provisions of applicable Law), but shall not be obligated
to, elect to distribute such funds to each of the Lenders in accordance with such Lender’s Pro Rata Share of the sum of (a) the Outstanding Amount of all Loans outstanding at such time and (b) the Outstanding Amount of all L/C
Obligations outstanding at such time, in repayment or prepayment of such of the outstanding Loans or other Obligations then owing to such Lender. 

  
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 Section 2.13    Sharing of Payments. 

If, other than as expressly provided elsewhere herein, any Lender shall obtain on account of the Loans made by it, or the participations in
L/C Obligations and Swing Line Loans held by it, any payment (whether voluntary, involuntary, through the exercise of any right of setoff, or otherwise) in excess of its ratable share (or other share contemplated hereunder) thereof, such Lender
shall immediately (a) notify the Administrative Agent of such fact, and (b) purchase from the other Lenders such participations in the Loans made by them and/or such subparticipations in the participations in L/C Obligations or Swing Line
Loans held by them, as the case may be, as shall be necessary to cause such purchasing Lender to share the excess payment in respect of such Loans or such participations, as the case may be, pro rata with each of them; provided that if all or
any portion of such excess payment is thereafter recovered from the purchasing Lender under any of the circumstances described in Section 10.06 (including pursuant to any settlement entered into by the purchasing Lender in its discretion), such
purchase shall to that extent be rescinded and each other Lender shall repay to the purchasing Lender the purchase price paid therefor, together with an amount equal to such paying Lender’s ratable share (according to the proportion of
(i) the amount of such paying Lender’s required repayment to (ii) the total amount so recovered from the purchasing Lender) of any interest or other amount paid or payable by the purchasing Lender in respect of the total amount so
recovered, without further interest thereon. Each Borrower agrees that any Lender so purchasing a participation from another Lender may, to the fullest extent permitted by applicable Law, exercise all its rights of payment (including the right of
setoff, but subject to Section 10.09) with respect to such participation as fully as if such Lender were the direct creditor of such Borrower in the amount of such participation. The Administrative Agent will keep records (which shall be
conclusive and binding in the absence of manifest error) of participations purchased under this Section 2.13 and will in each case notify the Lenders following any such purchases or repayments. Each Lender that purchases a participation
pursuant to this Section 2.13 shall from and after such purchase have the right to give all notices, requests, demands, directions and other communications under this Agreement with respect to the portion of the Obligations purchased to the
same extent as though the purchasing Lender were the original owner of the Obligations purchased. 

Section 2.14    Incremental Credit Extensions. 

(a)    Any Borrower (including for the avoidance of doubt, any Supplemental Subsidiary Borrower that is designated as a
Borrower in accordance with Section 11.14 of this Agreement) or other Loan Party organized in the United States or the Netherlands may at any time or from time to time after the Sixth A&R Effective Date, by notice to the Administrative
Agent (whereupon the Administrative Agent shall promptly deliver a copy to each of the Lenders), request (a) one or more additional tranches of term loans (the “Incremental Term Loans”) or (b) one or more increases in the
amount of the Revolving Credit Commitments of any Facility or the addition of a new Revolving Credit Facility to be provided to the Canadian Borrower (each such increase or new Revolving Credit Facility, a “Revolving Commitment
Increase”), provided that (i) both at the time of any such request and upon the effectiveness of any Incremental Amendment referred to below, no Default or Event of Default shall exist and at the time that any such Incremental
Term Loan is made (and after giving effect thereto) no Default or Event of Default shall exist (provided that, any such request or Incremental Amendment made in connection with a Permitted Acquisition or other Investment permitted under
Section 7.02 shall require only that no Event of Default under Section 8.01(a), (f) or (g) shall exist at such time) and (ii) unless otherwise waived by the Required Class Lenders with respect to the Tranche A Revolving
Credit Facility and Class A Term Loans, Nielsen shall be in compliance with the covenant set forth in Section 7.11 determined on a Pro Forma Basis as of the date of such Incremental Term Loan or Revolving Commitment Increase and the last
day of the most recently ended Test Period, in each case, as if such Incremental Term Loans or Revolving Commitment Increases, as applicable, had been outstanding on the last day of such fiscal quarter of Nielsen for testing compliance therewith.
Each tranche of Incremental 

  
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Term Loans and each Revolving Commitment Increase shall be in an aggregate principal amount that is not less than $50,000,000 (provided that such amount may be less than $50,000,000 if
such amount represents all remaining availability under the limit set forth in the next sentence). Notwithstanding anything to the contrary herein, the aggregate amount of the Incremental Term Loans and the Revolving Commitment Increases (other
than, for the avoidance of doubt, those established in respect of Extended Term Loans or Extended Revolving Credit Commitments pursuant to Section 2.16) shall not exceed at the time of issuance or incurrence, the Maximum Incremental Facilities
Amount on a Pro Forma Basis. The Incremental Term Loans (i) shall rank pari passu or junior in right of payment and of security with the Revolving Credit Loans and the Term Loans, (ii) shall not mature earlier than the Maturity Date with
respect to the Class B-4 Term Loans; provided, however, that Incremental Term Loans may have an earlier maturity than the Maturity Date of the
Class B-4 Term Loans, solely if such Incremental Term Loans are in the form of additional Class A Term Loans, (iii) except as set forth in clauses (i) and (ii) above, shall be treated
substantially the same as the Class A Term Loans, Class B-2 Euro Term Loans or Class B-4 Term Loans, as applicable (in each case, including with respect
to mandatory and voluntary prepayments) and (iv) the Applicable Rate for the Incremental Term Loans shall be determined by Nielsen and the applicable new Lenders; provided, however, that (A) the interest rate margins for the
Incremental Term Loans (other than Class A Term Loans) shall not be greater than the highest interest rate margins that may, under any circumstances, be payable with respect to Dollar Term Loans (other than Class A Term Loans) (or Class B-2 Euro Term Loans if such Incremental Term Loans are denominated in Euros) plus 50 basis points (and the interest rate margins applicable to the Dollar Term Loans (other than Class A Term Loans) or
Class B-2 Euro Term Loans, as applicable, shall be increased to the extent necessary to achieve the foregoing) and (B) solely for purposes of the foregoing clause (i), the interest rate margins
applicable to any Term Loans or Incremental Term Loans shall be deemed to include all upfront or similar fees or original issue discount payable generally to Lenders providing such Term Loans or such Incremental Term Loans based on an assumed
four-year life to maturity), provided that (1) except as provided herein, the terms and conditions applicable to Incremental Term Loans may be materially different from those of the Term Loans to the extent such differences are
reasonably acceptable to the Administrative Agent and (2) the amortization schedule applicable to the Incremental Term Loans shall be determined by Nielsen and the lenders thereof. Other than with respect to interest rates and related terms
with respect to Loans denominated in Canadian Dollars, and other than with respect to borrowing mechanics and operational matters, the terms of any new Revolving Credit Facility to be provided to the Canadian Borrower shall be identical to those of
the Revolving Credit Facilities and any collateral securing such new facility shall be shared with the Secured Parties pursuant to customary arrangements and customary limitations (including with respect to adverse tax consequences). Each notice
pursuant to this Section 2.14 shall set forth the requested amount and proposed terms of the relevant Incremental Term Loans or Revolving Commitment Increases. Incremental Term Loans may be made, and Revolving Commitment Increases may be
provided, by any existing Lender or by any other bank or other financial institution (any such other bank or other financial institution being called an “Additional Lender”), provided that the Administrative Agent shall have
consented (such consent not to be unreasonably withheld) to such Lender’s or Additional Lender’s making such Incremental Term Loans or providing such Revolving Commitment Increases if such consent would be required under
Section 10.07(b) for an assignment of Loans or Revolving Credit Commitments, as applicable, to such Lender or Additional Lender. Commitments in respect of Incremental Term Loans and Revolving Commitment Increases shall become Commitments (or in
the case of a Revolving Commitment Increase to be provided by an existing Revolving Credit Lender (other than a Revolving Commitment Increase to be provided to the Canadian Borrower), an increase in such Lender’s applicable Revolving Credit
Commitment) under this Agreement pursuant to an amendment (an “Incremental Amendment”) to this Agreement and, as appropriate, the other Loan Documents, executed by Nielsen (and, in the case of a Revolving Commitment Increase, any
other relevant Borrowers or the Canadian Borrower, as applicable), each Lender agreeing to provide such Commitment, if any, each Additional Lender, if any, and the Administrative Agent. The Incremental Amendment may, without the consent of any other
Borrowers, Agents or Lenders, effect such 

  
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amendments to this Agreement and the other Loan Documents as may be necessary or appropriate, in the reasonable opinion of the Administrative Agent and the applicable Borrowers (or the Canadian
Borrower, as applicable), to effect the provisions of this Section 2.14. The effectiveness of any Incremental Amendment shall be subject to the satisfaction on the date thereof of each of the conditions set forth in Section 4.02 (it being
understood that all references to “the date of such Credit Extension” or similar language in such Section 4.02 shall be deemed to refer to the effective date of such Incremental Amendment) and such other conditions as the parties
thereto shall agree. The Borrowers (or the Canadian Borrower, as applicable) will use the proceeds of the Incremental Term Loans and Revolving Commitment Increases for any purpose not prohibited by this Agreement. No Lender shall be obligated to
provide any Incremental Term Loans or Revolving Commitment Increases, unless it so agrees. Upon each increase in the Revolving Credit Commitments pursuant to this Section 2.14, (a) if the increase relates to the Tranche A Revolving Credit
Facility, each Tranche A Revolving Credit Lender immediately prior to such increase will automatically and without further act be deemed to have assigned to each Lender providing a portion of the Revolving Commitment Increase (each a
“Revolving Commitment Increase Lender”), and each such Revolving Commitment Increase Lender will automatically and without further act be deemed to have assumed (in the case of an increase to the Tranche A Revolving Credit
Facility only), a portion of such Revolving Credit Lender’s participations hereunder in outstanding Letters of Credit and Swing Line Loans such that, after giving effect to each such deemed assignment and assumption of participations, the
percentage of the aggregate outstanding (i) participations hereunder in Letters of Credit and (ii) participations hereunder in Swing Line Loans held by each Tranche A Revolving Credit Lender (including each such Revolving Commitment
Increase Lender) will equal the percentage of the aggregate Tranche A Revolving Credit Commitments of all Tranche A Revolving Credit Lenders represented by such Revolving Credit Lender’s Tranche A Revolving Credit Commitment and
(b) if, on the date of such increase, there are any Revolving Credit Loans under the applicable Facility outstanding, such Revolving Credit Loans shall on or prior to the effectiveness of such Revolving Commitment Increase be prepaid from the
proceeds of additional Revolving Credit Loans under the applicable Facility made hereunder (reflecting such increase in Revolving Credit Commitments), which prepayment shall be accompanied by accrued interest on the Revolving Credit Loans being
prepaid and any costs incurred by any Lender in accordance with Section 3.05. The Administrative Agent and the Lenders hereby agree that the minimum borrowing, pro rata borrowing and pro rata payment requirements contained elsewhere in this
Agreement shall not apply to the transactions effected pursuant to the immediately preceding sentence. 
 (b)    This
Agreement may be amended with the written consent of the Administrative Agent, the Borrowers and the Lenders providing the applicable Replacement Facilities (as defined below) to permit (i) the replacement of any Class or tranche of
Revolving Credit Facilities and the refinancing of any Loans or other extensions of credit outstanding thereunder (“Refinanced Revolving Credit Facilities”) with one or more replacement revolving credit facilities (each, a
“Replacement Revolving Credit Facility”) and (ii) the refinancing of any Class or tranche of Term Loans (“Refinanced Term Loan Facilities” and, together with any Refinanced Revolving Credit Facilities, the
“Refinanced Facilities”) with one or more replacement term loan facilities (“Replacement Term Loan Facilities” and, together with any Replacement Revolving Credit Facilities, the “Replacement
Facilities”) hereunder, and the aggregate principal amount of any Replacement Facility may, at Nielsen’s election, be greater than or less than the aggregate principal amount of the applicable Refinanced Facility so long as
(x) the aggregate principal amount of such Replacement Facility in excess of (y) the aggregate principal amount of the applicable Refinanced Facility, plus other amounts paid, and fees and expenses reasonably incurred, in connection with
such refinancing and replacement, does not exceed the Maximum Incremental Facilities Amount; provided that (a) (i) solely with respect to any Replacement Term Loan Facility (other than any Replacement Term Loan Facility consisting of
Class A Term Loans) in an aggregate principal amount exceeding the aggregate principal amount of the applicable Refinanced Term Loan Facility, plus other amounts paid, and fees and expenses reasonably incurred, in connection with the

  
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applicable refinancing and replacement, interest rate margins for the Loans under such Replacement Term Loan Facility shall not be greater than the highest interest rate margins that may, under
any circumstances, be payable with respect to Dollar Term Loans (other than Class A Term Loans) (or Class B-2 Euro Term Loans if Loans under such Replacement Term Loan Facility are denominated in
Euros) plus 50 basis points (and the interest rate margins applicable to the Dollar Term Loans (other than Class A Term Loans) or Class B-2 Euro Term Loans, as applicable, shall be increased to the
extent necessary to achieve the foregoing) and (ii) solely for purposes of the foregoing clause (i), the interest rate margins applicable to any Term Loans or Loans under any Replacement Term Loan Facility shall be deemed to include all upfront
or similar fees or original issue discount payable generally to Lenders providing such Term Loans or Loans under such Replacement Term Loan Facility on an assumed four (4)-year life to maturity, (b) each Replacement Facility has a final
maturity date not earlier than the final maturity date of, and has a Weighted Average Life to Maturity not less than the Weighted Average Life to Maturity of, the applicable Refinanced Facility at the time of such refinancing and (c) the
Administrative Agent shall have consented (such consent not to be unreasonably withheld) to such Lender’s providing the applicable Replacement Facilities if such consent would be required under Section 10.07(b) for an assignment of Loans
or Revolving Credit Commitments, as applicable, to such Lender. 
 (c)    This Section 2.14 shall supersede any
provisions in Section 2.13 or 10.01 to the contrary. 
 Section 2.15    Currency Equivalents 

(a)    The Administrative Agent shall determine the Dollar Amount of each Alternative Currency Loan and L/C Obligation in
respect of Letters of Credit denominated in an Alternative Currency (i) in the case of any Term Loan, as of the date of incurrence of such Term Loan, (ii) in the case of any Swing Line Loan denominated in Euro, as of the date of incurrence
of such Swing Line Loan, and (iii) otherwise, (A) as of the first day of each Interest Period applicable thereto and (B) as of the end of each fiscal quarter of Nielsen, and shall promptly notify the Borrowers and the Lenders of each
Dollar Amount so determined by it. Each such determination shall be based on the Exchange Rate (x) on the date of the related Committed Loan Notice for purposes of the initial such determination for any Alternative Currency Loan and (y) on
the fourth (4th) Business Day prior to the date as of which such Dollar Amount is to be determined, for purposes of any subsequent determination. Notwithstanding anything herein to the contrary the Dollar Amount of all
Class B-2 Euro Term Loans shall be determined based on the Exchange Rate on August 4, 2006. 

(b)    If after giving effect to any such determination of a Dollar Amount, the aggregate Outstanding
Amount of the Revolving Credit Loans of any Facility and, in the case of the Tranche A Revolving Credit Facility, the Swing Line Loans and the L/C Obligations exceeds the aggregate Revolving Credit Commitments under such Facility then in effect by
5% or more, one or more of the applicable Borrowers shall, within five (5) Business Days of receipt of notice thereof from the Administrative Agent setting forth such calculation in reasonable detail, prepay or cause to be prepaid outstanding
Revolving Credit Loans under such Facility and/or Swing Line Loans (in the case of the Tranche A Revolving Credit Facility) (as selected by the applicable Borrowers and notified to the Lenders through the Administrative Agent not less than three
(3) Business Days prior to the date of prepayment) or take other action (including, in the applicable Borrowers’ discretion, cash collateralization of L/C Obligations in amounts from time to time equal to such excess) to the extent
necessary to eliminate any such excess. 

  
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 Section 2.16    Extension Offers. 

(a)    Pursuant to one or more offers made from time to time by the Borrowers to all Term Lenders of a
Class with notice to the Administrative Agent, on a pro rata basis (based on the aggregate outstanding Term Loans) and on the same terms (“Term Pro Rata Extension Offers”), the Borrowers are hereby permitted to consummate
transactions with individual Term Lenders from time to time to extend the maturity date of such Lender’s Term Loans and to otherwise modify the terms of such Lender’s Term Loans pursuant to the terms of the
relevant Term Pro Rata Extension Offer (including without limitation increasing the interest rate or fees payable in respect of such Lender’s Term Loans and/or modifying the amortization schedule in respect of such Lender’s Term
Loans). Pursuant to one or more offers made from time to time by the Borrowers to all Revolving Credit Lenders with notice to the Administrative Agent, on a pro rata basis (based on the aggregate outstanding Revolving Credit Commitments) and on the
same terms (“Revolving Pro Rata Extension Offers” and, together with Term Pro Rata Extension Offers, “Pro Rata Extension Offers”), the Borrowers are hereby permitted to consummate transactions with individual
Revolving Credit Lenders from time to time to extend the maturity date of such Lender’s Revolving Credit Commitments and to otherwise modify the terms of such Lender’s Revolving Credit Commitments pursuant to the terms of the relevant
Revolving Pro Rata Extension Offer (including without limitation increasing the interest rate or fees payable in respect of such Lender’s Revolving Credit Commitments). For the avoidance of doubt, the reference to “on the same terms”
in the preceding sentences shall mean, (i) when comparing Term Pro Rata Extension Offers, that the Term Loans are offered to be extended for the same amount of time and that the interest rate changes and fees payable in respect thereto are the
same and (ii) when comparing Revolving Pro Rata Extension Offers, that the Revolving Credit Commitments are offered to be extended for the same amount of time and that the interest rate changes and fees payable in respect thereto are the same.
Any such extension (an “Extension”) agreed to between the Borrowers and any such Lender (an “Extending Lender”) will be established under this Agreement by implementing an Incremental Term Loan for such Lender (if
such Lender is extending an existing Term Loan (such extended Term Loan, an “Extended Term Loan”)) or a Revolving Commitment Increase for such Lender (if such Lender is extending an existing Revolving Credit Commitment (such
extended Revolving Credit Commitment, an “Extended Revolving Credit Commitment”)). 
 (b)    The
applicable Borrowers and each Extending Lender shall execute and deliver to the Administrative Agent an Incremental Assumption Agreement and such other documentation as the Administrative Agent shall reasonably specify to evidence the Extended Term
Loans and/or Extended Revolving Credit Commitments of such Extending Lender. Each Incremental Assumption Agreement shall specify the terms of the applicable Extended Term Loans and/or Extended Revolving Credit Commitments; provided that
(i) except as to interest rates, fees, amortization, final maturity date, subordinated collateral arrangements and subordinated voluntary and mandatory prepayment arrangements (which shall, subject to clauses (ii) and (iii) of this
proviso, be determined by the applicable Borrower and set forth in the Pro Rata Extension Offer), the Extended Term Loans shall have (x) the same terms as the applicable Class of Term Loans, or (y) such other terms as shall be
reasonably satisfactory to the Administrative Agent, (ii) the final maturity date of any Extended Term Loans shall be no earlier than the Maturity Date for the Class B-4 Term Loans, (iii) the
weighted average life to maturity of any Extended Term Loans shall be no shorter than the remaining weighted average life to maturity of the Class B-4 Term Loans and (iv) except as to interest rates,
fees, final maturity, subordinated collateral arrangements and subordinated voluntary and mandatory prepayment arrangements, any Extended Revolving Credit Commitment shall be a Revolving Credit Commitment with the same terms as the Revolving Credit
Loans; provided, however, that (A) the interest rate margins for any Extended Term Loan or Extended Revolving Credit Commitment, as applicable, shall not be greater than the highest interest rate margins that may, under any
circumstances, be payable (in the case of Extended Term Loans) with respect to the Dollar Term Loans (or Class B-2 Euro Term Loans if such Extended Term Loan is

  
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denominated in Euros), or (in the case of Extended Revolving Credit Commitments) with respect to any previously issued Extended Revolving Credit Commitment plus in each case 50 basis points (and
the interest rate margins applicable to the Dollar Term Loans or Class B-2 Euro Term Loans or any Extended Revolving Credit Commitment, as applicable, shall be increased to the extent necessary to achieve
the foregoing) and (B) solely for purposes of the foregoing clause (A), the interest rate margins applicable to any Extended Term Loan or Extended Revolving Credit Commitment shall be deemed to include all upfront or similar fees or original
issue discount payable generally to Lenders providing such Extended Term Loans or Extended Revolving Credit Commitments based on an assumed four (4)-year life to maturity). Upon the effectiveness of any Incremental Assumption Agreement, this
Agreement shall be amended to the extent (but only to the extent) necessary to reflect the existence and terms of the Extended Term Loans and/or Extended Revolving Credit Commitments evidenced thereby as provided for in Section 10.01 and other
changes necessary to preserve the intent of this Agreement. Any such deemed amendment may, at the Administrative Agent’s or the applicable Borrower’s request, be memorialized in writing by the Administrative Agent and Nielsen and furnished
to the other parties hereto. 
 (c)    Upon the effectiveness of any such Extension, the applicable Extending
Lender’s Term Loan will be automatically designated an Extended Term Loan and/or such Extending Lender’s Revolving Credit Commitment will be automatically designated an Extended Revolving Credit Commitment. For the avoidance of doubt,
the commitments and obligations of any Swing Line Lender or L/C Issuer can only be extended pursuant to an Extension or otherwise with such Person’s consent. 

(d)    Notwithstanding anything to the contrary set forth in this Agreement or any other Loan Document (including without
limitation this Section 2.16), (i) no Extended Term Loan or Extended Revolving Credit Commitment is required to be in any minimum amount or any minimum increment; provided that the aggregate amount of Extended Term Loans or Extended
Revolving Credit Commitment for any new Class of Term Loans or Revolving Credit Commitments made in connection with any Pro Rata Extension Offer shall be at least $50,000,000, (ii) any Extending Lender may extend all or any portion of its Term
Loans and/or Revolving Credit Commitment pursuant to one or more Pro Rata Extension Offers (subject to applicable proration in the case of over participation) (including the extension of any Extended Term Loan and/or Extended Revolving Credit
Commitment), (iii) there shall be no condition to any Extension of any Loan or Revolving Credit Commitment at any time or from time to time other than notice to the Administrative Agent of such Extension and the terms of the Extended Term Loan or
Extended Revolving Credit Commitment implemented thereby, (iv) the interest rate limitations referred to in the proviso to clause (d) of Section 2.14(a) shall not be implicated by any Extension and (v) all Extended Term Loans,
Extended Revolving Credit Commitments and all obligations in respect thereof shall be Obligations under this Agreement and the other Loan Documents that are secured by the Collateral on a pari passu basis with all other Obligations under this
Agreement and the other Loan Documents. 
 (e)    Each extension shall be consummated pursuant to procedures set forth
in the associated Pro Rata Extension Offer; provided that the Borrowers shall cooperate with the Administrative Agent prior to making any Pro Rata Extension Offer to establish reasonable procedures with respect to mechanical provisions
relating to such Extension, including, without limitation, timing, rounding and other adjustments. 
 (f)    (i)
Notwithstanding the foregoing, from time to time after the Fifth A&R Effective Date, upon notice by Nielsen to the Administrative Agent, banks or other financial institutions (“New Revolving Commitment Lenders”), which may or
may not be existing Lenders, may elect to provide a new Revolving Credit Commitment (a “New Revolving Credit Commitment”) hereunder; provided that, to the extent such banks or other financial institutions are not existing
Lenders, such banks or institutions shall be reasonably acceptable to the Administrative Agent. Such New Revolving Credit 

  
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Commitment will be in an amount (the “New Revolving Amount”) and have the terms specified in the notice to the Administrative Agent; provided that except as to interest
rates, fees, final maturity, subordinated collateral arrangements and subordinated voluntary and mandatory prepayment arrangements (and subject to clause (f)(iii) below), any New Revolving Credit Commitment shall be a Revolving Credit Commitment
with the same terms as the Revolving Credit Loans. Upon receipt of a New Revolving Credit Commitment, Nielsen shall make a Pro Rata Extension Offer to all existing Revolving Credit Lenders to extend the maturity date of their Revolving Credit
Commitments on the same terms as the New Revolving Credit Commitment (each Revolving Credit Lender that accepts such Pro Rata Extension Offer, an “Electing Lender”, and each existing Revolving Credit Lender that is not an Electing
Lender, a “Non-Electing Lender”). Following such election (i) the Revolving Credit Commitments of all existing Revolving Credit Lenders will be permanently reduced by an aggregate amount
equal to the New Revolving Amount in the manner specified by Section 2.06(c) and (ii) the New Revolving Credit Commitment of the New Revolving Commitment Lenders will become effective and the aggregate Revolving Credit Commitment shall be
increased by the New Revolving Amount. In connection with the foregoing, each Electing Lender may further elect (a “Further Election”) to provide a New Revolving Credit Commitment hereunder in an amount such that after giving effect
to all New Revolving Credit Commitments, the amount of such Electing Lender’s Revolving Credit Commitment will equal the amount of such Electing Lender’s Revolving Credit Commitment prior to any such reduction. In the event any Electing
Lender has made a Further Election, the reduction of all Revolving Credit Commitments contemplated by the second preceding sentence will instead be made in an aggregate amount to reflect the New Revolving Amount of the New Revolving Commitment
Lenders and the new commitments of all Electing Lenders making a Further Election. Subject to the foregoing, the New Revolving Credit Commitments of the New Revolving Commitment Lenders and the new commitments of all Electing Lenders making a
Further Election will otherwise be incorporated as Revolving Credit Commitments hereunder in the same manner in which Extended Revolving Credit Commitments are incorporated hereunder pursuant to this Section 2.16, including without limitation
for purposes of Section 2.16(e). 
 (ii)    For the avoidance of doubt, after giving effect to such New Revolving
Credit Commitments, (1) the aggregate amount of Revolving Credit Commitments of all Classes derived from each Class in effect prior to such New Revolving Credit Commitments will be the same as the aggregate amount of Revolving Credit
Commitments of each Class in effect prior to giving effect to such New Revolving Credit Commitments (“Pre-Effectiveness”), (2) the Revolving Credit Lenders that are Non-Electing Lenders will have Revolving Credit Commitments with the same terms as the Revolving Credit Commitment in effect Pre-Effectiveness, (3) the Revolving Credit
Lenders that are Electing Lenders will have Revolving Credit Commitments with the same terms as the New Revolving Credit Commitment, (4) each Revolving Credit Lender that is an Electing Lender that has made a Further Election will have an
aggregate amount of Revolving Credit Commitments equal to the amount of Revolving Credit Commitments it had Pre-Effectiveness and (5) the New Revolving Commitment Lender will have a Revolving Credit
Commitment on the terms of the New Revolving Credit Commitment in an aggregate amount equal to the New Revolving Amount. 

(iii)    With respect to any New Revolving Credit Commitment established after the Sixth A&R Effective Date,
(A) the interest rate margins for any New Revolving Credit Commitment shall not be greater than the highest interest rate margins that may, under any circumstances, be payable with respect to the Revolving Credit Commitments then in effect plus
50 basis points (and the interest rate margins applicable to any New Revolving Credit Commitment shall be increased to the extent necessary to achieve the foregoing, and the interest rate margins applicable to the Revolving Credit Commitments other
than any New Revolving Credit Commitment shall be increased by the same amount as the New Revolving Credit Commitments are increased) and (B) solely for purposes of the foregoing clause (A), the interest rate margins applicable to any New
Revolving Credit Commitment shall be deemed to include all upfront or similar fees or original issue discount payable generally to Lenders providing such New Revolving Credit Commitments based on an assumed four-year life to maturity. 

  
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 Section 2.17    Revolver Replacement Term Loans. 

(a)    Nielsen may at any time or from time to time after the Fifth A&R Effective Date request an increase in the
Class A Term Loans, the Class B-4 Term Loans or Class B-2 Euro Term Loans or the incurrence of new term loans under this Agreement (any such increase or
new term loans the “Revolver Replacement Term Loans”) with terms substantially similar to those of the Class A Term Loans, the Class B-4 Term Loans or
Class B-2 Euro Term Loans, as applicable, other than the interest rate margins (it being understood that for purposes of this Section 2.17 interest rate margins applicable to any Revolver Replacement
Term Loans shall be deemed to include all upfront or similar fees or original issue discount payable to Lenders providing such Revolver Replacement Term Loans) and Weighted Average Life to Maturity and final maturity (each of which shall be no
shorter than that for the Class A Term Loans, the Class B-4 Term Loans or Class B-2 Euro Term Loans, as applicable); provided that (i) at the
time such Revolver Replacement Term Loans are made (and after giving effect thereto) no Default or Event of Default shall exist and (ii) the Borrowers shall have, concurrent with the incurrence of such Revolver Replacement Term Loans,
permanently reduced the Revolving Credit Commitments in accordance with Section 2.06 in an amount equal to the aggregate principal amount of such Revolver Replacement Term Loans. No existing Lender will have any obligation to be a lender with
respect to Revolver Replacement Term Loans. The lenders with respect to Revolver Replacement Term Loans may be existing Lenders or any other bank or other financial institution (any such other bank or other financial institution being called an
“Revolver Replacement Additional Lender”), provided that the Administrative Agent shall have consented (not to be unreasonably withheld) to such Lender’s or Revolver Replacement Additional Lender’s making such
Revolver Replacement Term Loans if such consent would be required under Section 10.07(b) for an assignment of Loans to such Lender or Revolver Replacement Additional Lender. Notwithstanding anything in Section 10.01 to the contrary, an
amendment to effect any Revolver Replacement Term Loans may, without the consent of any other Borrowers (or, for the avoidance of doubt, Loan Parties), Agents or Lenders, effect such amendments to this Agreement and the other Loan Documents as may
be necessary or appropriate, in the reasonable opinion of the Administrative Agent and Nielsen to effect the provisions of this Section 2.17. Each issuance of Revolver Replacement Term Loans with different terms shall constitute a separate
Facility and Class. 
 Section 2.18    Defaulting Lenders. 

(a)    Reallocation of Participations to Reduce Fronting Exposure. All or any part of a Defaulting Lender’s
participation in L/C Obligations and Swing Line Loans shall be reallocated among the Non-Defaulting Lenders in accordance with their respective Applicable Percentages (calculated without regard to such
Defaulting Lender’s Commitment) but only to the extent that (x) the conditions set forth in Section 4.02 are satisfied at the time of such reallocation (and, unless the Borrower shall have otherwise notified the Administrative Agent
at such time, the Borrower shall be deemed to have represented and warranted that such conditions are satisfied at such time), and (y) such reallocation does not cause the aggregate Revolving Credit Exposure of any Non-Defaulting Lender to exceed such Non-Defaulting Lender’s Revolving Credit Commitment. Subject to Section 10.23, no reallocation hereunder shall constitute a
waiver or release of any claim of any party hereunder against a Defaulting Lender arising from that Lender having become a Defaulting Lender, including any claim of a Non-Defaulting Lender as a result of such Non-Defaulting Lender’s increased exposure following such reallocation. 

(b)    Cash Collateral, Repayment of Swing Line Loans. If the reallocation described in Section 2.18(a)
cannot, or can only partially, be effected, the Borrower shall, without prejudice to any 

  
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right or remedy available to it hereunder or under law, (x) first, prepay Swing Line Loans in an amount equal to the Swing Line Lenders’ Fronting Exposure and (y) second, Cash
Collateralize the L/C Issuers’ Fronting Exposure in accordance with the procedures set forth in Section 2.03(g). 

(c)    New Swing Line Loans/Letters of Credit. Notwithstanding anything in this Agreement to the contrary, so long
as any Lender is a Defaulting Lender, (i) the Swing Line Lender shall not be required to fund any Swing Line Loans unless it is satisfied that it will have no Fronting Exposure after giving effect to such Swing Line Loan and (ii) no L/C
Issuer shall be required to issue, extend, renew or increase any Letter of Credit unless it is satisfied that it will have no Fronting Exposure after giving effect thereto. 

Section 2.19    Recalculation of Interest. 

(a)    The rates of interest provided for in this Agreement and any other Loan Document, including, without limitation in
Section 2.08, are minimum interest rates. 
 (b)    When entering into this Agreement, the parties have assumed
that the interest payable at the rates set out in Section 2.08 or in other sections of this Agreement or any other Loan Document is not and will not become subject to Swiss Withholding Tax. Notwithstanding that the parties do not anticipate
(acting in good faith) that any payment of interest will be subject to Swiss Withholding Tax, they agree that, if a tax deduction or withholding for Swiss Withholding Tax is required by law to be made by a Loan Party in respect of any interest
payable by it under this Agreement or any other Loan Document and should, in respect of such Loan Party, Section 3.01 of this Agreement or similar provisions in any other Loan Document be unenforceable for any reason, the applicable interest
rate in relation to that interest payment shall be: 
 (i)    the interest rate which would have applied
to that interest payment (as provided for in this Agreement or any other Loan Document in the absence of this paragraph) divided by 

(ii)    1 minus the rate at which the relevant tax deduction or withholding for Swiss Withholding Tax is
required to be made (where the rate at which the relevant deduction or withholding of Swiss Withholding Tax is required to be made is for this purpose expressed as a fraction of 1 rather than as a percentage) and (A) the relevant Loan Party
shall be obliged to pay the relevant interest at the adjusted rate in accordance with this paragraph, (B) the relevant Loan Party shall make the deduction or withholding of Swiss Withholding Tax on the recalculated interest and (C) all
references to a rate of interest in this Agreement and any other Loan Document shall be construed accordingly. 

(c)    To the extent that interest payable by a Loan Party under this Agreement or any other Loan Document becomes subject
to Swiss Withholding Tax, each relevant Secured Party and the Loan Parties shall promptly cooperate in completing any procedural formalities (including submitting forms and documents required by the appropriate tax authority) to the extent possible
and necessary for the relevant Loan Party to obtain authorization to make interest payments without them being subject to Swiss Withholding Tax or to allow the Secured Parties to prepare claims for the refund under applicable double taxation
treaties or under Swiss domestic law of any Swiss Withholding Tax so deducted. If and to the extent a Secured Party which previously received payments of interest at the recalculated rate pursuant to paragraph (b) above, receives such refund of
Swiss Withholding Tax, it shall forward such amount, after deduction of (reasonable) costs (including any Taxes), to the relevant Loan Party; provided that the Loan Parties, upon the request of the applicable Secured Party, agree promptly to
return such refund to such Secured Party in the event such Secured Party is required to repay such refund to the relevant taxing authority. For the avoidance of doubt, Section 3.01(d) of this Agreement shall not apply in respect
of Swiss Withholding Tax to which this Section 2.19 shall apply instead. 

  
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 ARTICLE III. 

Taxes, Increased Costs Protection and Illegality 

Section 3.01    Taxes. 

(a)    Except as provided in this Section 3.01, any and all payments by the Borrowers (the term Borrowers under
Article III being deemed to include any Subsidiary for whose account a Letter of Credit is issued) and the Guarantors to or for the account of any Agent or any Lender under any Loan Document shall be made free and clear of and without deduction for
any and all present or future taxes, duties, levies, imposts, deductions, assessments, fees, withholdings or similar charges, excluding, in the case of each Agent and each Lender, (i) taxes imposed on or measured by its net income (including
branch profits taxes), and franchise (and similar) taxes imposed on it in lieu of net income taxes imposed, in each case, as a result of such Agent or such Lender, as the case may be, being organized or maintaining a Lending Office in the
jurisdiction (or any political subdivision thereof) imposing such tax, or as a result of any other present or former connection between such Agent or such Lender and the jurisdiction (or political subdivision thereof) imposing such tax (other than
such connection arising solely from one or more of any Agent or Lender having executed, being a party to, having engaged in any transaction pursuant to, delivered or performed its obligations or received a payment under, or enforced, any Loan
Document), (ii) taxes attributable to the failure by such Agent or Lender to deliver the documentation required to be delivered pursuant to clause (d) of this Section 3.01, or (iii) with respect to a Lender making a Loan to a
Borrower, any withholding tax that is in effect and would apply to amounts payable hereunder at such time the Lender acquires an interest in the applicable Commitment or, if such Lender did not fund the applicable Loan pursuant to a prior
Commitment, at the time such Lender acquired the applicable interest in such Loan or designates a new Lending Office, except to the extent such Lender (or its assignor, if any) was entitled at the time of designation of a new Lending Office (or
assignment) to receive additional amounts with respect to such withholding tax pursuant to this Section 3.01 (all such non-excluded taxes, duties, levies, imposts, deductions, assessments, fees,
withholdings or similar charges, and liabilities being hereinafter referred to as “Taxes”). For purposes of Section 3.01(a)(iii), a Lender that acquires a participation pursuant to this Section 3.01(a)(iii) shall be
treated as having acquired the additional interest(s) in the applicable Commitment(s) or Loan(s) underlying such participation on the earlier date(s) on which such Lender acquired its existing interest(s) in Commitment(s) or Loan(s) (as applicable)
to which such participation relates. If any Borrower or Guarantor shall be required by any Laws to deduct any Taxes or Other Taxes (as defined below) from or in respect of any sum payable under any Loan Document to any Agent or any Lender,
(A) the sum payable by the applicable Loan Party shall be increased as necessary so that after making all required deductions (including deductions applicable to additional sums payable under this Section 3.01), each of such Agent and such
Lender receives an amount equal to the sum it would have received had no such deductions been made, (B) such Borrower or Guarantor shall make such deductions, (C) such Borrower or Guarantor shall pay the full amount deducted to the
relevant taxation authority or other authority in accordance with applicable Laws, and (D) within thirty (30) days after the date of such payment (or, if receipts or evidence are not available within thirty (30) days, as soon as
possible thereafter), such Borrower shall furnish to such Agent or Lender (as the case may be) the original or a copy of a receipt evidencing payment thereof or other evidence acceptable to such Agent or Lender; provided, for the avoidance of
doubt, if any person other than a Borrower or a Guarantor is the applicable withholding agent, any withholding by such applicable withholding agent shall be treated, for purposes of this sentence, in the same manner as withholding by a Borrower or a
Guarantor. 

  
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 (b)    In addition, the Borrowers and Guarantors agree to pay any and
all present or future stamp, court or documentary taxes and any other excise, property, intangible or mortgage recording taxes or charges or similar levies which arise from any payment made under any Loan Document or from the execution, delivery,
performance, enforcement or registration of, or otherwise with respect to, any Loan Document (“Other Taxes”). 

(c)    Each Borrower and Guarantor agrees to indemnify each Agent and each Lender for (i) the full amount of Taxes
and Other Taxes paid by such Agent and such Lender (including Taxes imposed directly on the Agent or Lender in lieu of withholding Taxes) and (ii) any liability (including additions to tax, penalties, interest and expenses) arising therefrom or
with respect thereto, provided such Agent or Lender, as the case may be, provides such Borrower or Guarantor with a written statement thereof setting forth in reasonable detail the basis and calculation of such amounts. 

(d)    Each Lender shall, at such times as are reasonably requested by Borrowers or the Administrative Agent, provide
Borrowers and the Administrative Agent with any documentation prescribed by Law certifying as to the entitlement of such Lender to an exemption from, or reduction in, withholding tax with respect to any payments to be made to such Lender under the
Loan Documents. Unless the Borrowers and the Administrative Agent have received forms or other documents satisfactory to them indicating that payments under any Loan Document to or for a Lender are not subject to withholding tax or are subject to
such Tax at a rate reduced by an applicable tax treaty, the Borrowers and the Administrative Agent shall withhold amounts required to be withheld by applicable Law from such payments at the applicable statutory rate. Notwithstanding any other
provision of this clause (d), a Lender shall not be required to deliver any documentation pursuant to this clause (d) that such Lender is not legally eligible to deliver. 

(e)    Any Lender claiming any additional amounts payable pursuant to this Section 3.01 shall use its reasonable
efforts to change the jurisdiction of its Lending Office if such a change would reduce any such additional amounts (or any similar amount that may thereafter accrue) and would not, in the sole determination of such Lender, result in any unreimbursed
cost or expense or be otherwise materially disadvantageous to such Lender. 
 (f)    If any Lender or Agent determines,
in its sole discretion, that it has received a refund in respect of any Taxes or Other Taxes as to which indemnification or additional amounts have been paid to it by the Borrowers pursuant to this Section 3.01, it shall promptly remit such
refund to the applicable Borrower or Guarantor, net of all out-of-pocket expenses (including any taxes) of the Lender or Agent, as the case may be, and without interest
(other than any interest paid by the relevant taxing authority with respect to such refund net of any Taxes payable by any Agent or Lender on such interest); provided that (i) the Borrowers and Guarantors, upon the request of the Lender
or Agent, as the case may be, agree promptly to return such refund to such party (along with any applicable interest, penalties or additions to tax) if such party is required to repay such refund (along with such interest, penalties or additions to
tax) to the relevant taxing authority, and (ii) the Lender and the Agent, as the case may be, agree promptly to remit the amount paid by the Borrowers or the Guarantors pursuant to the preceding clause (i) to the relevant taxing authority.

 Section 3.02    Illegality. 

If any Lender determines that any Law has made it unlawful, or that any Governmental Authority has asserted that it is unlawful, for any
Lender or its applicable Lending Office to make, maintain or fund Eurocurrency Rate Loans of any currency, or to determine or charge interest rates based upon the Eurocurrency Rate for any currency, then, on notice thereof by such Lender to the
applicable Borrowers through the Administrative Agent, any obligation of such Lender to make or continue Eurocurrency Rate 

  
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Loans of such currency or to convert Base Rate Loans to Eurocurrency Rate Loans shall be suspended until such Lender notifies the Administrative Agent and the applicable Borrowers that the
circumstances giving rise to such determination no longer exist. Upon receipt of such notice, the applicable Borrower shall upon demand from such Lender (with a copy to the Administrative Agent), prepay or, if applicable, convert all applicable
Eurocurrency Rate Loans of such Lender to Base Rate Loans, either on the last day of the Interest Period therefor, if such Lender may lawfully continue to maintain such Eurocurrency Rate Loans to such day, or promptly, if such Lender may not
lawfully continue to maintain such Eurocurrency Rate Loans. Upon any such prepayment or conversion, such Borrower shall also pay accrued interest on the amount so prepaid or converted and all amounts due, if any, in connection with such prepayment
or conversion under Section 3.05. Each Lender agrees to designate a different Lending Office if such designation will avoid the need for such notice and will not, in the good faith judgment of such Lender, otherwise be materially
disadvantageous to such Lender. 
 Section 3.03    Inability to Determine Rates.  

(a)    Subject to Section 3.03(c), if (i) the Administrative Agent determines that for any reason adequate and
reasonable means do not exist for determining the applicable Eurocurrency Rate for any requested Interest Period with respect to a proposed Eurocurrency Rate Loan, or (ii) the Administrative Agent is advised by the Required Lenders that the
Eurocurrency Rate for any requested Interest Period with respect to a proposed Eurocurrency Rate Loan does not adequately and fairly reflect the cost to such Lenders of funding such Loan, or that Dollar or other applicable deposits are not being
offered to banks in the London interbank eurodollar, or other applicable, market for the applicable amount and the Interest Period of such Eurocurrency Rate Loan, the Administrative Agent will promptly so notify the applicable Borrower and each
Lender. Thereafter, the obligation of the Lenders to make or maintain Eurocurrency Rate Loans of any applicable currency shall be suspended until the Administrative Agent (upon the instruction of the Required Lenders) revokes such notice. Upon
receipt of such notice, such Borrower may revoke any pending request for a Borrowing of, conversion to or continuation of such Eurocurrency Rate Loans or, failing that, will be deemed to have converted such request, if applicable, into a request for
a Borrowing of Base Rate Loans in the amount specified therein. 
 (b)    [Reserved] 

  
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 (c)    In connection with the Class A Term Loans, the Revolving
Credit Loans and the Class B-2 Euro Term Loans, if the Administrative Agent determines (which determination shall be conclusive absent manifest error), or the Lenders holding a majority of the aggregate principal amount of the Class A Term
Loans, Revolving Credit Commitments and Class B-2 Euro Term Loans notify the Administrative Agent (with a copy to the Borrowers) that such Lenders have determined, that: 

(i)    adequate and reasonable means do not exist for ascertaining LIBOR for any requested Interest Period,
including, without limitation, because the LIBOR Screen Rate is not available or published on a current basis and such circumstances are unlikely to be temporary; 

(ii)    the supervisor for the administrator of the LIBOR Screen Rate or a Governmental Authority having
jurisdiction over the Administrative Agent has made a public statement identifying a specific date after which LIBOR or the LIBOR Screen Rate shall no longer be made available, or used for determining the interest rate of loans (such specific date,
the “Scheduled Unavailability Date”); or 
 (iii)    syndicated loans currently being
executed, or that include language similar to that contained in this Section 3.03, are being executed or amended (as applicable) to incorporate or adopt a new benchmark interest rate to replace LIBOR, 

then, after such determination by the Administrative Agent or receipt by the Administrative Agent of such notice, as applicable, the Administrative Agent and
the Borrowers may amend this Agreement to replace LIBOR with an alternate benchmark rate (including any mathematical or other adjustments to the benchmark (if any) incorporated therein) that has been broadly accepted by the syndicated loan market in
the United States in lieu of LIBOR (any such proposed rate, a “LIBOR Successor Rate”), together with any proposed LIBOR Successor Rate Conforming Changes and, notwithstanding anything to the contrary in Section 10.01, any such
amendment shall become effective at 5:00 p.m. (New York time) on the fifth Business Day after the Administrative Agent shall have posted such proposed amendment to all Class A Term Lenders, Revolving Credit Lenders and Class B-2 Euro Term
Lenders and the Borrowers unless, prior to such time, the Lenders holding a majority of the aggregate principal amount of the Class A Term Loans, Revolving Credit Commitments and Class B-2 Euro Term Loans have delivered to the Administrative
Agent notice that such Lenders do not accept such amendment. 
 (d)    If no LIBOR Successor Rate has been determined
and the circumstances under clause (c)(i) above exist, the obligation of the Class A Term Lenders, Revolving Credit Lenders and Class B-2 Euro Term Lenders to make or maintain Eurocurrency Rate Loans shall be suspended, (to the extent of the
affected Eurocurrency Rate Loans or Interest Periods). Upon receipt of such notice, the applicable Borrower may revoke any pending request for a Borrowing of, conversion to or continuation of Eurocurrency Rate Loans (to the extent of the
affected Eurocurrency Rate Loans or Interest Periods) or, failing that, will be deemed to have converted such request into a request for a Borrowing of Base Rate Loans in the amount specified therein. 

(e)    Notwithstanding anything else herein, any definition of LIBOR Successor Rate shall provide that in no event shall
such LIBOR Successor Rate be less than zero for purposes of this Agreement (including, for the avoidance of doubt, with respect to the Class B-4 Term Loans). 

  
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 Section 3.04    Increased Cost and Reduced Return; Capital
Adequacy; Reserves on Eurocurrency Rate Loans. 
 (a)    If any Lender determines that as a result of the
introduction of or any change in or in the interpretation of any Law (including (x) the Dodd-Frank Wall Street Reform and Consumer Protection Act and all requests, rules, guidelines or directives thereunder or issued in connection therewith and
(y) all requests, rules, guidelines or directives promulgated by the Bank for International Settlements, the Basel Committee on Banking Supervision (or any successor or similar authority) or the United States regulatory authorities, in each
case pursuant to Basel III, which, in each case, shall be deemed to be a “Change in Law,” regardless of the date enacted, adopted or issued), in each case after the Closing Date, or such Lender’s compliance therewith, there shall be
any increase in the cost to such Lender of agreeing to make or making, funding or maintaining any Eurocurrency Rate Loans or (as the case may be) issuing or participating in Letters of Credit, or a reduction in the amount received or receivable by
such Lender in connection with the foregoing (excluding for purposes of this Section 3.04(a) any such increased costs or reduction in amount resulting from (i) taxes indemnified under Section 3.01, (ii) reserve requirements
contemplated by Section 3.04(c), and (iii) the requirements of the European Central Bank reflected in the Mandatory Cost (other than as set forth below)) or the Mandatory Cost, as calculated hereunder, does not represent the cost to such
Lender of complying with the requirements of the Financial Services Authority or the European Central Bank in relation to its making, funding or maintaining of Eurocurrency Rate Loans, then from time to time within fifteen (15) days after
demand by such Lender setting forth in reasonable detail such increased costs (with a copy of such demand to the Administrative Agent given in accordance with Section 3.06), the applicable Borrower shall pay to such Lender such additional
amounts as will compensate such Lender for such increased cost or reduction or, if applicable, the portion of such cost that is not represented by the Mandatory Cost. 

(b)    If any Lender determines that the introduction of any Law regarding capital adequacy or any change therein or in
the interpretation thereof (including (x) the Dodd-Frank Wall Street Reform and Consumer Protection Act and all requests, rules, guidelines or directives thereunder or issued in connection therewith and (y) all requests, rules, guidelines
or directives promulgated by the Bank for International Settlements, the Basel Committee on Banking Supervision (or any successor or similar authority) or the United States regulatory authorities, in each case pursuant to Basel III), in each case
after the Closing Date, or compliance by such Lender (or its Lending Office) therewith, has the effect of reducing the rate of return on the capital of such Lender or any corporation controlling such Lender as a consequence of such Lender’s
obligations hereunder (taking into consideration its policies with respect to capital adequacy and such Lender’s desired return on capital), then from time to time upon demand of such Lender setting forth in reasonable detail the charge and the
calculation of such reduced rate of return (with a copy of such demand to the Administrative Agent given in accordance with Section 3.06), the applicable Borrower shall pay to such Lender such additional amounts as will compensate such Lender
for such reduction within fifteen (15) days after receipt of such demand. 
 (c)    Each Borrower shall pay to each
Lender, (i) as long as such Lender shall be required to maintain reserves with respect to liabilities or assets consisting of or including Eurocurrency funds or deposits, additional interest on the unpaid principal amount of each applicable
Eurocurrency Rate Loan of such Borrower equal to the actual costs of such reserves allocated to such Loan by such Lender (as determined by such Lender in good faith, which determination shall be conclusive in the absence of manifest error), and
(ii) as long as such Lender shall be required to comply with any reserve ratio requirement or analogous requirement of any other central banking or financial regulatory authority imposed in respect of the maintenance of the Commitments or the
funding of any Eurocurrency Rate Loans of such Borrower, such additional costs (expressed as a percentage per annum and rounded upwards, if necessary, to the nearest five decimal places) equal to the actual costs allocated to such Commitment or Loan
by such Lender (as determined by such Lender in good faith, which determination 

  
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shall be conclusive absent manifest error) which in each case shall be due and payable on each date on which interest is payable on such Loan, provided such Borrower shall have received at
least fifteen (15) days’ prior notice (with a copy to the Administrative Agent) of such additional interest or cost from such Lender. If a Lender fails to give notice fifteen (15) days prior to the relevant Interest Payment Date, such
additional interest or cost shall be due and payable fifteen (15) days from receipt of such notice. 

(d)    Failure or delay on the part of any Lender to demand compensation pursuant to this Section 3.04 shall not
constitute a waiver of such Lender’s right to demand such compensation. 
 (e)    If any Lender requests
compensation under this Section 3.04, then such Lender will, if requested by the applicable Borrower, use commercially reasonable efforts to designate another Lending Office for any Loan or Letter of Credit affected by such event;
provided that such efforts are made on terms that, in the reasonable judgment of such Lender, cause such Lender and its Lending Office(s) to suffer no material economic, legal or regulatory disadvantage, and provided further that
nothing in this Section 3.04(e) shall affect or postpone any of the Obligations of such Borrower or the rights of such Lender pursuant to Section 3.04(a), (b), (c) or (d). 

Section 3.05    Funding Losses. 

Upon demand of any Lender (with a copy to the Administrative Agent) from time to time, each Borrower shall promptly compensate such Lender for
and hold such Lender harmless from any loss, cost or expense actually incurred by it as a result of: 

(a)    any continuation, conversion, payment or prepayment of any Eurocurrency Rate Loan of such Borrower
on a day other than the last day of the Interest Period for such Loan; or 
 (b)    any failure by the
applicable Borrower (for a reason other than the failure of such Lender to make a Loan) to prepay, borrow, continue or convert any Eurocurrency Rate Loan of such Borrower on the date or in the amount notified by such Borrower; 

including any loss or expense arising from the liquidation or reemployment of funds obtained by it to maintain such Loan or from fees payable to terminate the
deposits from which such funds were obtained. 
 Section 3.06    Matters Applicable to All Requests for
Compensation. 
 (a)    Any Agent or any Lender claiming compensation under this Article III shall deliver a
certificate to the applicable Borrower setting forth the additional amount or amounts to be paid to it hereunder which shall be conclusive in the absence of manifest error. In determining such amount, such Agent or such Lender may use any reasonable
averaging and attribution methods. 
 (b)    With respect to any Lender’s claim for compensation under
Section 3.01, 3.02, 3.03 or 3.04, the Borrowers shall not be required to compensate such Lender for any amount incurred more than one hundred and eighty (180) days prior to the date that such Lender notifies the applicable Borrower of the
event that gives rise to such claim; provided that, if the circumstance giving rise to such claim is retroactive, then such 180-day period referred to above shall be extended to include the period of
retroactive effect thereof. If any Lender requests compensation by the Borrowers under Section 3.04, the applicable Borrower may, by notice to such Lender (with a copy to the Administrative Agent), suspend the obligation of such Lender to make
or continue from one Interest Period to another applicable Eurocurrency Rate Loans, or, if applicable, to convert Base Rate Loans into Eurocurrency Rate Loans, until the event or condition giving rise to such request ceases to be in effect (in which
case the provisions of Section 3.06(c) shall be applicable); provided that such suspension shall not affect the right of such Lender to receive the compensation so requested. 

  
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 (c)    If the obligation of any Lender to make or continue any
Eurocurrency Rate Loan, or to convert Base Rate Loans into Eurocurrency Rate Loans shall be suspended pursuant to Section 3.06(b) hereof, such Lender’s applicable Eurocurrency Rate Loans shall be automatically converted into Base Rate
Loans (or, if such conversion is not possible, repaid) on the last day(s) of the then current Interest Period(s) for such Eurocurrency Rate Loans (or, in the case of an immediate conversion required by Section 3.02, on such earlier date as
required by Law) and, unless and until such Lender gives notice as provided below that the circumstances specified in Section 3.02, 3.03 or 3.04 hereof that gave rise to such conversion no longer exist: 

(i)    to the extent that such Lender’s Eurocurrency Rate Loans have been so converted, all payments
and prepayments of principal that would otherwise be applied to such Lender’s applicable Eurocurrency Rate Loans shall be applied instead to its Base Rate Loans; and 

(ii)    all Loans that would otherwise be made or continued from one Interest Period to another by such
Lender as Eurocurrency Rate Loans shall be made or continued instead as Base Rate Loans (if possible), and all Base Rate Loans of such Lender that would otherwise be converted into Eurocurrency Rate Loans shall remain as Base Rate Loans. 

(d)    If any Lender gives notice to the Borrowers (with a copy to the Administrative Agent) that the circumstances
specified in Section 3.02, 3.03 or 3.04 hereof that gave rise to the conversion of any of such Lender’s Eurocurrency Rate Loans pursuant to this Section 3.06 no longer exist (which such Lender agrees to do promptly upon such
circumstances ceasing to exist) at a time when Eurocurrency Rate Loans made by other Lenders under the applicable Facility are outstanding, if applicable, such Lender’s Base Rate Loans shall be automatically converted, on the first day(s) of
the next succeeding Interest Period(s) for such outstanding Eurocurrency Rate Loans, to the extent necessary so that, after giving effect thereto, all Loans held by the Lenders holding Eurocurrency Rate Loans (in Dollars) under such Facility and by
such Lender are held pro rata (as to principal amounts, interest rate basis, and Interest Periods) in accordance with their respective Commitments for the applicable Facility. 

Section 3.07    Replacement of Lenders under Certain Circumstances. 

(a)    If at any time (i) the Borrowers become obligated to pay additional amounts or indemnity payments described in
Section 3.01 or 3.04 as a result of any condition described in such Sections or any Lender ceases to make any Eurocurrency Rate Loans as a result of any condition described in Section 3.02 or Section 3.04, (ii) any Lender becomes a
Defaulting Lender or (iii) any Lender becomes a Non-Consenting Lender (as defined below), then Nielsen may, on ten (10) Business Days’ prior written notice to the Administrative Agent and such
Lender, replace such Lender by causing such Lender to (and such Lender shall be obligated to) assign pursuant to Section 10.07(b) (with the assignment fee to be paid by Nielsen in such instance) all of its rights and obligations under this
Agreement (in respect of any applicable Facility only in the case of clause (i) above or, with respect to a Class vote, clause (iii) above) to one or more Eligible Assignees; provided that neither the Administrative Agent nor
any Lender shall have any obligation to the Borrowers to find a replacement Lender or other such Person; and provided, further, that (A) in the case of any such assignment resulting from a claim for compensation under
Section 3.04 or payments required to be made pursuant to Section 3.01, such assignment will result in a reduction in such compensation or payments and (B) in the case of any such assignment resulting from a Lender becoming a Non-Consenting Lender, the applicable Eligible Assignees shall have agreed to, and shall be sufficient (together with all other consenting Lenders) to cause the adoption of, the applicable departure, waiver or
amendment of the Loan Documents. 

  
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 (b)    Any Lender being replaced pursuant to Section 3.07(a) above
shall (i) execute and deliver an Assignment and Assumption with respect to such Lender’s applicable Commitment and outstanding Loans and participations in L/C Obligations and Swing Line Loans in respect thereof, and (ii) deliver any
Notes evidencing such Loans to the applicable Borrowers or Administrative Agent. Pursuant to such Assignment and Assumption, (A) the assignee Lender shall acquire all or a portion, as the case may be, of the assigning Lender’s Commitment
and outstanding Loans and participations in L/C Obligations and Swing Line Loans, (B) all obligations of the Borrowers owing to the assigning Lender relating to the Loans, Commitments and participations so assigned shall be paid in full by the
assignee Lender to such assigning Lender concurrently with such Assignment and Assumption and (C) upon such payment and, if so requested by the assignee Lender, delivery to the assignee Lender of the appropriate Note or Notes executed by the
applicable Borrowers, the assignee Lender shall become a Lender hereunder and the assigning Lender shall cease to constitute a Lender hereunder with respect to such assigned Loans, Commitments and participations, except with respect to
indemnification provisions under this Agreement, which shall survive as to such assigning Lender. In connection with any such replacement, if any such Non-Consenting Lender or Defaulting Lender does not
execute and deliver to the Administrative Agent a duly executed Assignment and Assumption reflecting such replacement within five (5) Business Days of the date on which the assignee Lender executes and delivers such Assignment and Assumption to
such Non-Consenting Lender or Defaulting Lender, then such Non-Consenting Lender or Defaulting Lender shall be deemed to have executed and delivered such Assignment and
Assumption without any action on the part of the Non-Consenting Lender or Defaulting Lender. 

(c)    Notwithstanding anything to the contrary contained above, any Lender that acts as an L/C Issuer may not be replaced
hereunder at any time that it has any Letter of Credit outstanding hereunder unless arrangements reasonably satisfactory to such L/C Issuer (including the furnishing of a back-up standby letter of credit in
form and substance, and issued by an issuer reasonably satisfactory to such L/C Issuer or the depositing of cash collateral into a cash collateral account in amounts and pursuant to arrangements reasonably satisfactory to such L/C Issuer) have been
made with respect to each such outstanding Letter of Credit and the Lender that acts as the Administrative Agent may not be replaced hereunder except in accordance with the terms of Section 9.09. 

(d)    In the event that (i) the Borrowers or the Administrative Agent has requested that the Lenders consent to a
departure or waiver of any provisions of the Loan Documents or agree to any amendment thereto, (ii) the consent, waiver or amendment in question requires the agreement of all affected Lenders in accordance with the terms of Section 10.01
or all the Lenders with respect to a certain Class of the Loans and (iii) the Required Lenders have agreed to such consent, waiver or amendment, then any Lender who does not agree to such consent, waiver or amendment shall be deemed a
“Non-Consenting Lender.” 

Section 3.08    Survival. 

All of the Loan Parties’ obligations under this Article III shall survive termination of the Aggregate Commitments and repayment of all
other Obligations hereunder. 

  
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 ARTICLE IV. 

Conditions Precedent to Credit Extensions 

Section 4.01    [Reserved]. 

Section 4.02    Conditions to Credit Extensions under Revolving Credit Facilities. 

(a)    The obligation of each Revolving Credit Lender to honor any Request for Credit Extension under a Revolving Credit
Facility on or prior to the Pushdown Date is subject to the following conditions precedent: 
 (i)    The
representations and warranties of the applicable Borrower (as they relate to such Borrower and Nielsen only) contained in Sections 5.02(a), 5.04, 5.13 and 5.16 shall be true and correct in all material respects on and as of the date of such Credit
Extension (it being understood that the funding of the Tender Facility is conclusive evidence that such representations and warranties are true and correct). 

(ii)    The Administrative Agent and, if applicable, the relevant L/C Issuer or the relevant Swing Line
Lender shall have received a Request for Credit Extension in accordance with the requirements hereof (which shall contain no additional conditions thereto). 

(b)    The obligation of each Revolving Credit Lender to honor any Request for Credit Extension under a Revolving Credit
Facility (other than a Committed Loan Notice requesting only a conversion of Loans to the other Type, or a continuation of Eurocurrency Rate Loans) after the Pushdown Date is subject to the following conditions precedent: 

(i)    The representations and warranties of each Loan Party contained in Article V or any other Loan
Document shall be true and correct in all material respects on and as of the date of such Credit Extension; provided that, to the extent that such representations and warranties specifically refer to an earlier date, they shall be true and
correct in all material respects as of such earlier date. 
 (ii)    No Default shall exist or would
result from such proposed Credit Extension or from the application of the proceeds therefrom. 

(iii)    The Administrative Agent and, if applicable, the relevant L/C Issuer or the relevant Swing Line
Lender shall have received a Request for Credit Extension in accordance with the requirements hereof. 
 Each Request for Credit Extension (other than a
Committed Loan Notice requesting only a conversion of Loans to the other Type, or a continuation of Eurocurrency Rate Loans) submitted by the applicable Borrower shall be deemed to be a representation and warranty that the conditions specified in
Section 4.02(b)(i) and (ii) have been satisfied on and as of the date of the applicable Credit Extension. 

  
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 ARTICLE V. 

Representations and Warranties 

Each Loan Party, subject to any general principles of law limiting the obligations of the Loan Parties or their Subsidiaries that are
specifically referred to in any legal opinion delivered in connection with this Agreement, represents and warrants to the Agents and the Lenders that: 

Section 5.01    Existence, Qualification and Power; Compliance with Laws. 

Each Loan Party and each Subsidiary (a) is a Person duly organized or formed, validly existing and in good standing (where relevant)
under the Laws of the jurisdiction of its incorporation or organization; (b) has all requisite power and authority to (i) own or lease its assets and carry on its business as currently conducted and (ii) execute, deliver and perform
its obligations under the Loan Documents to which it is a party; (c) is duly qualified and in good standing (where relevant) under the Laws of each jurisdiction where its ownership, lease or operation of properties or the conduct of its
business requires such qualification; (d) is in compliance with all Laws, orders, writs and injunctions; and (e) has all requisite governmental licenses, authorizations, consents and approvals to operate its business as currently
conducted; except in each case referred to in the preceding clause (c), (d) or (e), to the extent that failure to do so would not reasonably be expected to have a Material Adverse Effect. 

Section 5.02    Authorization; No Contravention. 

The execution, delivery and performance by each Loan Party of each Loan Document to which such Person is a party, and the consummation of the
Sixth A&R Transactions, are within such Loan Party’s corporate or other powers, (a) have been duly authorized by all necessary corporate or other organizational action, and (b) do not and will not (i) contravene the terms of
any of such Person’s Organization Documents, (ii) conflict with or result in any breach or contravention of, or the creation of any Lien under (other than as permitted by Section 7.01), or require any payment to be made under
(x) any Contractual Obligation to which such Person is a party or affecting such Person or the properties of such Person or any of its Subsidiaries or (y) any material order, injunction, writ or decree of any Governmental Authority or any
arbitral award to which such Person or its property is subject; or (iii) violate any material Law; except with respect to any conflict, breach or contravention or payment (but not creation of Liens) referred to in the preceding clause (ii)(x),
to the extent that such conflict, breach, contravention or payment would not reasonably be expected to have a Material Adverse Effect. 

Section 5.03    Governmental Authorization; Other Consents. 

No material approval, consent, exemption, authorization, or other action by, or notice to, or filing with, any Governmental Authority or any
other Person is necessary or required in connection with (a) the execution, delivery or performance by, or enforcement against, any Loan Party of this Agreement or any other Loan Document, or for the consummation of the Sixth A&R
Transactions, (b) the grant by any Loan Party of the Liens granted by it pursuant to the Collateral Documents, (c) the perfection or maintenance of the Liens created under the Collateral Documents (including the priority thereof) or
(d) the exercise by the Administrative Agent or any Lender of its rights under the Loan Documents or the remedies in respect of the Collateral pursuant to the Collateral Documents, except for (i) filings and registrations necessary to
perfect the Liens on the Collateral granted by the Loan Parties in favor of the Secured Parties, (ii) the approvals, consents, exemptions, authorizations, actions, notices and filings which have been duly obtained, taken, given or made and are
in full force and effect (or, with respect to consummation of the Sixth A&R Transactions, will be duly obtained, taken, given or made and will be in full force and effect, in each case within the time period required to be so obtained, taken,
given or made) and (iii) those approvals, consents, exemptions, authorizations or other actions, notices or filings, the failure of which to obtain or make would not reasonably be expected to have a Material Adverse Effect. 

Section 5.04    Binding Effect. 

This Agreement and each other Loan Document has been duly executed and delivered by each Loan Party that is a party thereto. This Agreement
and each other Loan Document constitutes, a legal, valid and binding obligation of such Loan Party, enforceable against each Loan Party that is a party 

  
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thereto in accordance with its terms, except as such enforceability may be limited by (i) Debtor Relief Laws and by general principles of equity and (ii) the need for filings and
registrations necessary to perfect the Liens on the Collateral granted by the Loan Parties in favor of the Secured Parties and (iii) the effect of foreign Laws, rules and regulations as they relate to pledges of Equity Interests in Foreign
Subsidiaries (other than those pledges made under the Laws of the jurisdiction of formation of the applicable Foreign Subsidiary). 

Section 5.05    Financial Statements; No Material Adverse Effect. 

(a)    (i) [Reserved]. 

(ii)    The Audited Financial Statements fairly present in all material respects the financial condition of the Company
and its Subsidiaries as of the dates thereof and their results of operations for the period covered thereby in accordance with GAAP consistently applied throughout the periods covered thereby, except as otherwise expressly noted therein. During the
period from December 31, 2019 to and including the Sixth A&R Effective Date, there has been (i) no sale, transfer or other disposition by the Company or any of its Subsidiaries of any material part of the business or property of the
Company or any of its Subsidiaries, taken as a whole, and (ii) no purchase or other acquisition by the Company or any of its Subsidiaries of any business or property (including any Equity Interests of any other Person) material in relation to
the consolidated financial condition of the Company and its Subsidiaries, in each case, which is not reflected in the foregoing financial statements or in the notes thereto or has not otherwise been disclosed in writing to the Lenders prior to the
Sixth A&R Effective Date. 
 (b)    The forecasts of consolidated balance sheets, income statements and cash flow
statements of the Company and its Subsidiaries which have been furnished to the Administrative Agent prior to the Sixth A&R Effective Date have been prepared in good faith on the basis of the assumptions stated therein, which assumptions were
believed to be reasonable at the time of preparation of such forecasts, it being understood that actual results may vary from such forecasts and that such variations may be material. 

(c)    Since December 31, 2019, there has been no event or circumstance, either individually or in the aggregate,
that has had or would reasonably be expected to have a Material Adverse Effect. 
 (d)    As of the Sixth A&R
Effective Date, none of the Covenant Parties or any of their Subsidiaries has any Indebtedness or other obligations or liabilities, direct or contingent (other than (i) the liabilities reflected on the Form
10-K of Nielsen Holdings filed with the SEC on February 27, 2020, (ii) obligations arising under this Agreement and (iii) liabilities incurred in the ordinary course of business) that, either
individually or in the aggregate, have had or would reasonably be expected to have a Material Adverse Effect. 

Section 5.06    Litigation. 

There are no actions, suits, proceedings, claims or disputes pending or, to the knowledge of the Borrowers, threatened in writing or
contemplated, at law, in equity, in arbitration or before any Governmental Authority, by or against any Loan Party or any of its Subsidiaries or against any of their properties or revenues (other than actions, suits, proceedings and claims in
connection with the Sixth A&R Transaction) that either individually or in the aggregate, would reasonably be expected to have a Material Adverse Effect. 

  
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 Section 5.07    No Default. 

None of the Loan Parties or any of their Subsidiaries is in default under or with respect to, or a party to, any Contractual Obligation that
would, either individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 

Section 5.08    Ownership of Property; Liens. 

(a)    Each Loan Party and each of its Subsidiaries has good record title to, or valid leasehold interests in, or
easements or other limited property interests in, all Real Property necessary in the ordinary conduct of its business, free and clear of all Liens except as set forth on Schedule 5.08 as of the 2020 Credit Agreement Closing Date and except for minor
defects in title that do not materially interfere with its ability to conduct its business or to utilize such assets for their intended purposes and Liens permitted by Section 7.01 and except where the failure to have such title would not
reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect. 
 (b)    As of the 2020
Credit Agreement Closing Date, Schedules 8(a) and 8(b) to the 2020 Perfection Certificate contain a true and complete list of each interest in material Real Property (i) owned by the Covenant Parties and their Subsidiaries as of the 2020 Credit
Agreement Closing Date and describe the type of interest therein held by each such entity and (ii) leased, subleased or otherwise occupied or utilized by the Covenant Parties and their Subsidiaries, as lessee, sublessee, franchisee or licensee,
as of the 2020 Credit Agreement Closing Date and describe the type of interest therein held by each such entity. 

Section 5.09    Environmental Compliance. 

(a)    There are no claims, actions, suits, or proceedings alleging potential liability or responsibility for violation
of, or otherwise relating to, any Environmental Law that would, individually or in the aggregate, reasonably be expected to have a Material Adverse Effect. 

(b)    Except as specifically disclosed in Schedule 5.09(b) as of the 2020 Credit Agreement Closing Date or except as
would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect, (i) none of the properties currently or formerly owned, leased or operated by any Loan Party or any of its Subsidiaries is listed or proposed
for listing on the NPL or on the CERCLIS or any analogous foreign, state or local list or is adjacent to any such property; (ii) there are no and never have been any underground or aboveground storage tanks or any surface impoundments, septic
tanks, pits, sumps or lagoons in which Hazardous Materials are being or have been treated, stored or disposed on any property currently owned, leased or operated by any Loan Party or any of its Subsidiaries or, to its knowledge, on any property
formerly owned or operated by any Loan Party or any of its Subsidiaries; (iii) there is no asbestos or asbestos-containing material on any property currently owned or operated by any Loan Party or any of its Subsidiaries; and
(iv) Hazardous Materials have not been released, discharged or disposed of by any Person on any property currently or formerly owned, leased or operated by any Loan Party or any of its Subsidiaries and Hazardous Materials have not otherwise
been released, discharged or disposed of by any Loan Party or any of its Subsidiaries at any other location. 

(c)    The properties owned, leased or operated by the Loan Parties and their Subsidiaries do not contain any Hazardous
Materials in amounts or concentrations which (i) constitute, or constituted a violation of, (ii) require remedial action under, or (iii) could give rise to liability under, Environmental Laws, which violations, remedial actions and
liabilities, individually or in the aggregate, would reasonably be expected to result in a Material Adverse Effect. 

  
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 (d)    Except as specifically disclosed in Schedule 5.09(d) as of the
2020 Credit Agreement Closing Date, none of the Loan Parties or their Subsidiaries is undertaking, and has not completed, either individually or together with other potentially responsible parties, any investigation or assessment or remedial or
response action relating to any actual or threatened release, discharge or disposal of Hazardous Materials at any site, location or operation, either voluntarily or pursuant to the order of any Governmental Authority or the requirements of any
Environmental Law except for such investigation or assessment or remedial or response action that, individually or in the aggregate, would not reasonably be expected to result in a Material Adverse Effect. 

(e)    All Hazardous Materials generated, used, treated, handled or stored at, or transported to or from, any property
currently or formerly owned or operated by any Loan Party or any of its Subsidiaries have been disposed of in a manner not reasonably expected to result, individually or in the aggregate, in a Material Adverse Effect. 

(f)    Except as would not reasonably be expected to result, individually or in the aggregate, in a Material Adverse
Effect, none of the Loan Parties or any of their Subsidiaries has contractually assumed any liability or obligation under or relating to any Environmental Law. 

Section 5.10    Taxes. 

Except as set forth in Schedule 5.10 as of the 2020 Credit Agreement Closing Date and except as would not, either individually or in the
aggregate, reasonably be expected to result in a Material Adverse Effect, each of the Loan Parties and their Subsidiaries have filed all tax returns required to be filed, and have paid all taxes levied or imposed upon them or their properties, that
are due and payable, except those (a) which are not overdue by more than thirty (30) days or (b) which are being contested in good faith by appropriate proceedings diligently conducted and for which adequate reserves have been
provided in accordance with GAAP. 
 Section 5.11    ERISA Compliance. 

(a)    Except as set forth in Schedule 5.11(a) as of the 2020 Credit Agreement Closing Date or as would not, either
individually or in the aggregate, reasonably be expected to result in a Material Adverse Effect, each Plan is in compliance with the applicable provisions of ERISA, the Code and other Federal or state Laws. 

(b)    (i) No ERISA Event has occurred during the five (5) year period prior to the date on which this representation
is made or deemed made with respect to any Pension Plan; (ii) with respect to any Pension Plan, no failure to satisfy the minimum funding standards under Section 412 of the Code and Section 302 of ERISA whether or not waived has
occurred or is reasonably expected to occur; (iii) neither any Loan Party nor any ERISA Affiliate has incurred, or reasonably expects to incur, any liability under Title IV of ERISA with respect to any Pension Plan (other than premiums due and
not delinquent under Section 4007 of ERISA); (iv) neither any Loan Party nor any ERISA Affiliate has incurred, or reasonably expects to incur, any liability (and no event has occurred which, with the giving of notice under Section 4219 of
ERISA, would result in such liability) under Sections 4201 or 4243 of ERISA with respect to a Multiemployer Plan; and (v) neither any Loan Party nor any ERISA Affiliate has engaged in a transaction that could be subject to Sections 4069 or
4212(c) of ERISA, except, with respect to each of the foregoing clauses of this Section 5.11(b), as would not reasonably be expected, individually or in the aggregate, to result in a Material Adverse Effect. 

(c)    The pension schemes of the Loan Parties and the Subsidiaries are funded to the extent required by Law or otherwise
to comply with the requirements of any Law applicable in the jurisdiction in which the relevant pension scheme is maintained, in each case, except as would not reasonably be expected, individually or in the aggregate, to have a Material Adverse
Effect. 

  
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 Section 5.12    Subsidiaries; Equity Interests. 

As of the 2020 Credit Agreement Closing Date, no Loan Party has any material Subsidiaries other than those specifically disclosed in
Schedule 5.12, and all of the outstanding Equity Interests owned by the Loan Parties (or a Subsidiary of any Loan Party) in such material Subsidiaries have been validly issued and are fully paid and all Equity Interests owned by a Loan Party
(or a Subsidiary of any Loan Party) in such material Subsidiaries are owned free and clear of all Liens except (i) those created under the Collateral Documents and (ii) any Lien that is permitted under Section 7.01. As of the 2020
Credit Agreement Closing Date, Schedules 1(a) and 10(a) and (b) to the 2020 Perfection Certificate (a) set forth the name and jurisdiction of each Domestic Subsidiary that is a Loan Party and (b) set forth the ownership interest of
the Company and any other Subsidiary thereof in each Subsidiary, including the percentage of such ownership. 

Section 5.13    Margin Regulations; Investment Company Act. 

(a)    No Borrower is engaged nor will it engage, principally or as one of its important activities, in the business of
purchasing or carrying margin stock (within the meaning of Regulation U issued by the FRB), or extending credit for the purpose of purchasing or carrying margin stock, and no proceeds of any Borrowings or drawings under any Letter of Credit will be
used for any purpose that violates Regulation U. 
 (b)    None of the Borrowers, any Person Controlling any Borrowers,
or any of the Subsidiaries of a Borrower is or is required to be registered as an “investment company” under the Investment Company Act of 1940. 

Section 5.14    Disclosure. 

To the best of the Borrowers’ knowledge, no report, financial statement, certificate or other written information furnished by or on
behalf of any Loan Party to any Agent or any Lender in connection with the transactions contemplated hereby and the negotiation of this Agreement or delivered hereunder or any other Loan Document (as modified or supplemented by other information so
furnished) when taken as a whole contains any material misstatement of fact or omits to state any material fact necessary to make the statements therein, in the light of the circumstances under which they were made, not materially misleading;
provided that, with respect to projected financial information and pro forma financial information, the Borrowers represent only that such information was prepared in good faith based upon assumptions believed to be reasonable at the time of
preparation; it being understood that such projections may vary from actual results and that such variances may be material. 

Section 5.15    Labor Matters. 

Except as, individually or in the aggregate, would not reasonably be expected to have a Material Adverse Effect: (a) there are no strikes
or other labor disputes against any Loan Party or any of its Subsidiaries pending or, to the knowledge of the Borrowers, threatened; (b) hours worked by and payment made to employees of any Loan Party or any of its Subsidiaries have not been in
violation of the Fair Labor Standards Act or any other applicable Laws dealing with such matters; and (c) all payments due from any Loan Party or any of its Subsidiaries on account of employee health and welfare insurance have been paid or
accrued as a liability on the books of the relevant party. 

  
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 Section 5.16    USA Patriot Act; Sanctions, Anti-Corruption.

 (a)    No Loan Party and, to the knowledge of each Loan Party, none of its Affiliates is in violation of any
requirement of applicable Law relating to terrorism or money laundering (“Anti-Terrorism Law”), including Executive Order No. 13224 on Terrorist Financing, effective September 24, 2001 (the “Executive
Order”), and the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001, Public Law 107-56 (the “USA Patriot Act”),
or any Sanctions or Anti-Corruption Laws. 
 (b)    No Loan Party and, to the knowledge of each Loan Party, no Affiliate
or broker or other agent of such Loan Party acting or benefiting in any capacity in connection with the Loans is any of the following: 

(i)    a person that is listed in the annex to, or is otherwise subject to the provisions of, the Executive
Order; 
 (ii)    a person owned or controlled by, or acting for or on behalf of, any person that is
listed in the annex to, or is otherwise subject to the provisions of, the Executive Order; 
 (iii)    a
person with which any Lender is prohibited from dealing or otherwise engaging in any transaction by any Anti-Terrorism Law; 

(iv)    a person that commits, threatens or conspires to commit or supports “terrorism” as
defined in the Executive Order; or 
 (v)    a Sanctioned Person. 

(c)    No Loan Party and, to the knowledge of each Loan Party, no broker or other agent of such Loan Party acting in any
capacity in connection with the Loans (i) conducts any business or engages in making or receiving any contribution of funds, goods or services to or for the benefit of any person described in paragraph (b) above, (ii) deals in, or
otherwise engages in any transaction relating to, any property or interests in property blocked pursuant to the Executive Order, or (iii) engages in or conspires to engage in any transaction that evades or avoids, or has the purpose of evading
or avoiding, or attempts to violate, any of the prohibitions set forth in any Anti-Terrorism Law, Sanctions or Anti-Corruption Laws. 

(d)    Each Loan Party has implemented and maintains in effect policies and procedures designed to ensure compliance by
such Loan Party and its Subsidiaries with applicable Sanctions and Anti-Corruption Laws. No Borrower shall directly or, to its knowledge, indirectly, use the proceeds of any Loans (i) for the purpose of funding, financing or facilitating any
activities, business or transaction of or with any Sanctioned Person or in any Sanctioned Country in violation of Sanctions or (ii) in any manner that will result in a violation by any Lender of any Sanctions or Anti-Corruption Laws. 

Section 5.17    Intellectual Property; Licenses, Etc. 

Each of the Loan Parties and their Subsidiaries own, license or possess the right to use, all of the trademarks, service marks, trade names,
domain names, copyrights, patents, patent rights, licenses, technology, software, know-how database rights, design rights and other intellectual property rights (collectively, “IP Rights”)
that are reasonably necessary for the operation of their respective businesses as currently conducted, and, without conflict with the rights of any Person, except to the extent such conflicts, either individually or in the aggregate, would not
reasonably be expected to have a Material 

  
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Adverse Effect. No IP Rights, advertising, product, process, method, substance, part or other material used by any Loan Party or any of its Subsidiaries in the operation of their respective
businesses as currently conducted infringes upon any rights held by any Person except for such infringements, individually or in the aggregate, which would not reasonably be expected to have a Material Adverse Effect. No claim or litigation
regarding any of the IP Rights, is pending or, to the knowledge of the Borrowers, threatened against any Loan Party or any of its Subsidiaries, which, either individually or in the aggregate, would reasonably be expected to have a Material Adverse
Effect. 
 Except pursuant to licenses and other user agreements entered into by each Loan Party in the ordinary course of
business, on and as of the 2020 Credit Agreement Closing Date (i) each Loan Party owns and possesses the right to use, and has done nothing to authorize or enable any other Person to use, any copyright, patent or trademark listed in Schedule 12(a)
or 12(b) to the 2020 Perfection Certificate and (ii) all registrations listed in Schedule 12(a) or 12(b) to the 2020 Perfection Certificate are valid and in full force and effect, except, in each case, to the extent failure to own or possess
such right to use or of such registrations to be valid and in full force and effect would not reasonably be expected, individually or in the aggregate, to have a Material Adverse Effect. 

Section 5.18    Solvency. 

On the Sixth A&R Effective Date after giving effect to the Sixth A&R Transactions, the Loan Parties, on a consolidated basis, are
Solvent. 
 Section 5.19    Subordination of Junior Financing. 

The Obligations are “Senior Debt,” “Senior Indebtedness,” “Guarantor Senior Debt” or “Senior Secured
Financing” (or any comparable term) under, and as defined in, any Junior Financing Documentation. 

Section 5.20    Dutch FSA. 

The Dutch Borrower is in compliance with the Dutch FSA and any regulations issued pursuant thereto, except as would not reasonably be expected
to have a Material Adverse Effect. 
 Section 5.21    Security Documents. 

(a)    Security Agreement. The Collateral Documents are effective to create in favor of the Collateral Agent for
the benefit of the Secured Parties, legal, valid and enforceable Liens on, and security interests in, the Collateral described therein to the extent intended to be created thereby and (i) when financing statements and other filings in
appropriate form are filed in the offices specified on Schedule 7 to the Perfection Certificate and (ii) upon the taking of possession or control by the Collateral Agent of such Collateral with respect to which a security interest may be
perfected only by possession or control (which possession or control shall be given to the Collateral Agent to the extent possession or control by the Collateral Agent is required by the Security Agreement or the Intercreditor Agreement), the Liens
created by the Collateral Documents shall constitute fully perfected Liens on, and security interests in (to the extent intended to be created thereby), all right, title and interest of the grantors in such Collateral to the extent perfection can be
obtained by filing financing statements, in each case subject to no Liens other than Liens permitted hereunder. 

(b)    PTO Filing; Copyright Office Filing. When the Security Agreement or a short form thereof is properly filed
in the United States Patent and Trademark Office and the United States Copyright Office, the Liens created by such Security Agreement shall constitute fully perfected Liens on, 

  
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and security interests in, all right, title and interest of the grantors thereunder (to the extent intended to be created thereby) in Patents (as defined in the Security Agreement) registered or
applied for with the United States Patent and Trademark Office or Copyrights (as defined in such Security Agreement) registered or applied for with the United States Copyright Office, as the case may be, in each case subject to no Liens other than
Liens permitted hereunder (it being understood that subsequent recordings in the United States Patent and Trademark Office and the United States Copyright Office may be necessary to perfect a Lien on registered Patents and Copyrights acquired by the
grantors thereof after the Closing Date). 
 (c)    Valid Liens. Each Collateral Document delivered pursuant to
Sections 6.11 and 6.13 will, upon execution and delivery thereof, be effective to create in favor of the Collateral Agent, for the benefit of the Secured Parties, legal, valid and enforceable Liens on, and security interests in (to the extent
intended to be created thereby), all of the Loan Parties’ right, title and interest in and to the Collateral thereunder and (i) when all appropriate filings, recordings, registrations or notifications are made as may be required under
applicable Law and (ii) upon the taking of possession or control by the Collateral Agent of such Collateral with respect to which a security interest may be perfected only by possession or control (which possession or control shall be given to
the Collateral Agent to the extent required by any such Collateral Document), such Collateral Document will constitute fully perfected Liens on, and security interests in, all right, title and interest of the Loan Parties in such Collateral (to the
extent required thereby), in each case subject to no Liens other than Liens permitted hereunder. 

(d)    Notwithstanding anything herein (including this Section 5.21) or in any other Loan Document to the contrary,
no Borrower or any other Loan Party makes any representation or warranty as to (A) the effects of perfection or non-perfection, the priority or the enforceability of any pledge of or security interest
(other than with respect to those pledges and security interests made under the Laws of the jurisdiction of formation of the applicable Foreign Subsidiary) in any Equity Interests of any Foreign Subsidiary, or as to the rights and remedies of the
Agents or any Lender with respect thereto, under foreign Law or (B) the pledge or creation of any security interest, or the effects of perfection or non-perfection, the priority or the enforceability of
any pledge of or security interest to the extent such pledge, security interest, perfection or priority is not required pursuant to this Agreement and the Collateral Documents. 

ARTICLE VI. 

Affirmative Covenants 

From and after the 2020 Credit Agreement Closing Date (it being understood that the provisions of Article VI of the Fifth Amended and Restated
Credit Agreement continue to apply with respect to the relevant period of time prior to the 2020 Credit Agreement Closing Date), so long as any Lender shall have any Commitment hereunder, any Loan or other Obligation hereunder which is accrued and
payable shall remain unpaid or unsatisfied, or any Letter of Credit shall remain outstanding, each of the Loan Parties shall, and shall cause each of their Restricted Subsidiaries to: 

Section 6.01    Financial Statements. 

(a)    Deliver to the Administrative Agent for prompt further distribution to each Lender, as soon as available, but in
any event within one hundred and five (105) days (or such earlier date on which the Company is required to make any public filing of such information) after the end of each fiscal year of the Company beginning with the 2006 fiscal year, a
consolidated balance sheet of the Company and its Subsidiaries as at the end of such fiscal year, and the related consolidated statements of income or operations, stockholders’ equity and cash flows for such fiscal year, setting forth in each
case in comparative form the figures for the previous fiscal year, all in reasonable detail and prepared in 

  
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accordance with GAAP, audited and accompanied by a report and opinion of Ernst & Young Accountants or any other independent registered public accounting firm of nationally recognized
standing, which report and opinion shall be prepared in accordance with generally accepted auditing standards and shall not be subject to any “going concern” or like qualification or exception or any qualification or exception as to the
scope of such audit; 
 (b)    Deliver to the Administrative Agent for prompt further distribution to each Lender, as
soon as available, but in any event within sixty (60) days (or such earlier date on which the Company is required to make any public filing of such information), after the end of each of the first three (3) fiscal quarters of
each fiscal year of the Company, a consolidated balance sheet of the Company and its Subsidiaries as at the end of such fiscal quarter and the related (i) consolidated statements of income or operations for such fiscal quarter and for the
portion of the fiscal year then ended and (ii) consolidated statements of cash flows for such fiscal quarter and the portion of the fiscal year then ended, setting forth in each case in comparative form the figures for the corresponding fiscal
quarter of the previous fiscal year and the corresponding portion of the previous fiscal year, all in reasonable detail and certified by a Responsible Officer of the Company as fairly presenting in all material respects the financial condition,
results of operations, stockholders’ equity and cash flows of the Company and its Subsidiaries in accordance with GAAP, subject only to normal year-end audit adjustments and the absence of footnotes; 

(c)    [Reserved]; and 

(d)    Deliver to the Administrative Agent for prompt further distribution to each Lender, simultaneously with the
delivery of each set of consolidated financial statements referred to in Sections 6.01(a) and (b), related consolidating footnotes satisfying the requirements of Rule 3-10 of Regulation S-X under the Securities Act and reasonable calculations that bridge between such financial statements and any amounts reported on a Compliance Certificate related thereto that are calculated with respect to the
Covenant Parties and their Restricted Subsidiaries. 
 Notwithstanding the foregoing, the obligations in paragraphs (a) and (b) of this
Section 6.01 may be satisfied with respect to financial information of the Company and the Restricted Subsidiaries by furnishing (A) the applicable financial statements of the Company (or any direct or indirect parent of the Company) or
(B) the Company’s (or any direct or indirect parent thereof), as applicable, Form 10-K or 10-Q, as applicable, filed with the SEC; provided that, with
respect to each of clauses (A) and (B) above, to the extent such information is in lieu of information required to be provided under Section 6.01(a), such materials are accompanied by a report and opinion of Ernst & Young
Accountants or any other independent registered public accounting firm of nationally recognized standing, which report and opinion shall be prepared in accordance with generally accepted auditing standards and shall not be subject to any “going
concern” or like qualification or exception or any qualification or exception as to the scope of such audit. 
 Documents required to
be delivered pursuant to Sections 6.01 and Section 6.02(c) and (d) may be delivered electronically and if so delivered, shall be deemed to have been delivered on the date (i) on which Nielsen (or any direct or indirect parent of
Nielsen) posts such documents, or provides a link thereto on the website on the Internet at the website address listed on Schedule 10.02; or (ii) on which such documents are posted on Nielsen’s behalf on IntraLinks/IntraAgency or another
relevant website, if any, to which each Lender and the Administrative Agent have access (whether a commercial, third-party website or whether sponsored by the Administrative Agent); provided that: (i) upon written request by the
Administrative Agent, Nielsen shall deliver paper copies of such documents to the Administrative Agent for further distribution to each Lender until a written request to cease delivering paper copies is given by the Administrative Agent and
(ii) Nielsen shall notify (which may be by facsimile or electronic mail) the Administrative Agent of the posting of any such documents and provide to the Administrative 

  
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Agent by electronic mail electronic versions (i.e., soft copies) of such documents. Each Lender shall be solely responsible for timely accessing posted documents or requesting delivery of
paper copies of such documents from the Administrative Agent and maintaining its copies of such documents. 

Section 6.02    Certificates; Other Information. 

Deliver to the Administrative Agent for prompt further distribution to each Lender: 

(a)    no later than five (5) days after the delivery of the financial statements referred to in
Section 6.01(a) and (b), a duly completed Compliance Certificate signed by a Responsible Officer of Nielsen; 

(b)    [reserved]; 

(c)    promptly after the same are publicly available, copies of all annual, regular, periodic and special
reports and registration statements which the Company or any Subsidiary files with the SEC or with any Governmental Authority that may be substituted therefor (other than amendments to any registration statement (to the extent such registration
statement, in the form it became effective, is delivered), exhibits to any registration statement and, if applicable, any registration statement on Form S-8) and in any case not otherwise required to be
delivered to the Administrative Agent pursuant hereto; 
 (d)    promptly after the furnishing thereof,
copies of any material requests or material notices received by any Loan Party (other than in the ordinary course of business) or material statements or material reports furnished to any holder of debt securities of any Loan Party or of any of its
Subsidiaries pursuant to the terms of any Senior Subordinated Debt Documentation, Senior Unsecured Debt Documentation or Junior Financing Documentation in each case in a principal amount in excess of the Threshold Amount and not otherwise required
to be furnished to the Lenders pursuant to any clause of this Section 6.02; 
 (e)    together with
the delivery of each Compliance Certificate pursuant to Section 6.02(a) (but, in the case of clause (i), only together with the delivery of a Compliance Certificate in connection with financial statements delivered pursuant to
Section 6.01(a)), (i) a report setting forth the information required by a Perfection Certificate Supplement or confirming that there has been no change in such information since the Closing Date or the date of the last such report, (ii) a
description of each event, condition or circumstance during the last fiscal quarter covered by such Compliance Certificate requiring a mandatory prepayment under Section 2.05(b) and (iii) a list of each Subsidiary of a Covenant Party that
identifies each Subsidiary as a Restricted or an Unrestricted Subsidiary as of the date of delivery of such Compliance Certificate; 

(f)    promptly following any request therefor, such additional information regarding the business, legal,
financial or corporate affairs of the Loan Parties or any of their respective Subsidiaries, or compliance with the terms of the Loan Documents, as the Administrative Agent or any Lender through the Administrative Agent may from time to time
reasonably request; and 
 (g)    any change to Schedule 1.01B. 

  
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 Section 6.03    Notices. 

Promptly after a Responsible Officer of a Loan Party has obtained knowledge thereof, notify the Administrative Agent: 

(a)    of the occurrence of any Default; and 

(b)    of any matter that has resulted or would reasonably be expected to result in a Material Adverse
Effect. 
 Each notice pursuant to this Section 6.03 shall be accompanied by a written statement of a Responsible Officer of Nielsen
(x) that such notice is being delivered pursuant to Section 6.03(a) or (b) (as applicable) and (y) setting forth details of the occurrence referred to therein and stating what action Nielsen has taken and proposes to take with respect
thereto. 
 Section 6.04    Payment of Obligations. 

Pay, discharge or otherwise satisfy as the same shall become due and payable in the normal conduct of its business, all its obligations and
liabilities in respect of taxes, assessments and governmental charges or levies imposed upon it or upon its income or profits or in respect of its property, except, in each case, to the extent the failure to pay or discharge the same would not
reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect. 

Section 6.05    Preservation of Existence, Etc. 

(a)    Preserve, renew and maintain in full force and effect its legal existence under the Laws of the jurisdiction of its
organization except (x) in a transaction permitted by Section 7.04 or 7.05 and (y) any Restricted Subsidiary may merge or consolidate with any other Restricted Subsidiary; and 

(b)    Take all reasonable action to maintain all rights, privileges (including its good standing where applicable in the
relevant jurisdiction), permits, licenses and franchises necessary or desirable in the normal conduct of its business, except (i) to the extent that failure to do so would not reasonably be expected to have, individually or in the aggregate, a
Material Adverse Effect or (ii) pursuant to a transaction permitted by Section 7.04 or 7.05 or clause (a)(y) of this Section 6.05. 

Section 6.06    Maintenance of Properties. 

Except if the failure to do so would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect,
(a) maintain, preserve and protect all of its material properties and equipment necessary in the operation of its business in good working order, repair and condition, ordinary wear and tear excepted and casualty or condemnation excepted, and
(b) make all necessary renewals, replacements, modifications, improvements, upgrades, extensions and additions thereof or thereto in accordance with prudent industry practice and in the normal conduct of its business. 

Section 6.07    Maintenance of Insurance. 

Maintain with financially sound and reputable insurance companies, insurance with respect to its properties and business against loss or
damage of the kinds customarily insured against by Persons engaged in the same or similar business, of such types and in such amounts (after giving effect to any self-insurance reasonable and customary for similarly situated Persons engaged in the
same or similar businesses as the Company and the Restricted Subsidiaries) as are customarily carried under similar circumstances by such other Persons. With respect to each mortgaged property, obtain flood insurance in such total amount as the
Administrative Agent or the Required Lenders may from time to time reasonably require, if at any time the area in which any improvements located on any mortgaged property is designated a “flood hazard area” in any Flood Insurance Rate Map
published by the Federal Emergency Management Agency (or any successor agency), and otherwise comply with the National Flood Insurance Program as set forth in the Flood Disaster Protection Act of 1973, as amended from time to time. 

  
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 Section 6.08    Compliance with Laws. 

Comply in all material respects with the requirements of all Laws and all orders, writs, injunctions and decrees applicable to it or to its
business or property, except if the failure to comply therewith would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect. 

Section 6.09    Books and Records. 

Maintain proper books of record and account, in which entries that are full, true and correct in all material respects and are in conformity
with GAAP consistently applied and which reflect all material financial transactions and matters involving the assets and business of the Loan Parties or a Restricted Subsidiary, as the case may be (it being understood and agreed that certain
Foreign Subsidiaries maintain individual books and records in conformity with generally accepted accounting principles in their respective countries of organization and that such maintenance shall not constitute a breach of the representations,
warranties or covenants hereunder). 
 Section 6.10    Inspection Rights. 

Permit representatives and independent contractors of the Administrative Agent and each Lender to visit and inspect any of its properties, to
examine its corporate, financial and operating records, and make copies thereof or abstracts therefrom, and to discuss its affairs, finances and accounts with its directors, officers, and independent public accountants, all at the reasonable expense
of the Borrowers and at such reasonable times during normal business hours and as often as may be reasonably desired, upon reasonable advance notice to the Borrowers; provided that, excluding any such visits and inspections during the
continuation of an Event of Default, only the Administrative Agent on behalf of the Lenders may exercise rights of the Administrative Agent and the Lenders under this Section 6.10 and the Administrative Agent shall not exercise such rights more
often than two (2) times during any calendar year and only one (1) such time shall be at the Borrowers’ expense; provided, further, that when an Event of Default exists, the Administrative Agent or any Lender (or any of
their respective representatives or independent contractors) may do any of the foregoing at the expense of the Borrowers at any time during normal business hours and upon reasonable advance notice. The Administrative Agent and the Lenders shall give
the Borrowers the opportunity to participate in any discussions with the Borrowers’ independent public accountants. 

Section 6.11    Additional Collateral; Additional Guarantors. 

(a)    Subject to this Section 6.11 and Section 6.13(b), with respect to any property acquired after the Closing
Date by any Loan Party that is intended to be subject to the Lien created by any of the Collateral Documents but is not so subject, promptly (and in any event within sixty (60) days after the acquisition thereof or such longer period as may be
agreed by the Administrative Agent) (i) execute and deliver to the Administrative Agent and the Collateral Agent such amendments or supplements to the relevant Collateral Documents or such other documents as the Administrative Agent or the
Collateral Agent shall reasonably deem necessary or advisable to grant to the Collateral Agent, for its benefit and for the benefit of the other Secured Parties, a Lien on such property subject to no Liens other than Liens permitted hereunder, and
(ii) take all commercially reasonable actions necessary to cause such Lien to be duly perfected to the extent required by such Collateral Document in accordance with all applicable Law, including the filing of financing statements in such
jurisdictions as may be reasonably requested by the 

  
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Administrative Agent or the Collateral Agent. The Borrowers shall otherwise take such commercially reasonable actions and execute and/or deliver to the Collateral Agent such documents as the
Administrative Agent or the Collateral Agent shall reasonably require to confirm the validity, perfection and priority of the Lien of the Collateral Documents on such after-acquired properties. Without limiting the foregoing, if after the 2020
Credit Agreement Closing Date any Loan Party shall or shall be required to take any action following the 2020 Credit Agreement Closing Date to grant, perfect or otherwise establish a lien on and/or security interest in any of its assets or
properties to secure obligations under the 2020 Credit Agreement, then, subject to the terms of the Intercreditor Agreement, a lien and/or security interest shall, substantially concurrently therewith, be granted, perfected or otherwise established
to secure the Obligations for the benefit of the Secured Parties, which action shall be required hereunder, whether or not set forth herein. 

(b)    With respect to any Person that is or becomes a direct Subsidiary of a Loan Party after the Closing Date
(including, for the avoidance of doubt, by ceasing to be an Excluded Subsidiary), promptly (and in any event within sixty (60) days after such Person becomes a Subsidiary or such longer period as may be agreed by the Administrative
Agent) (i) deliver to the Collateral Agent the certificates, if any, representing all of the Equity Interests of such Subsidiary owned by such Loan Party, together with undated stock powers or other appropriate instruments of transfer executed
and delivered in blank by a duly authorized officer of the holder(s) of such Equity Interests, and all intercompany notes owing from such Subsidiary to any Loan Party together with instruments of transfer executed and delivered in blank by a duly
authorized officer of such Loan Party (in each case, with respect to Foreign Subsidiaries, to the extent applicable and permitted under foreign laws, rules or regulations) or, if necessary to perfect a Lien under applicable Law, by means of an
applicable Collateral Document, create a Lien on such Equity Interests and intercompany notes in favor of the Collateral Agent on behalf of the Secured Parties and (ii) cause any such new Subsidiary (A) to execute a joinder agreement
reasonably acceptable to the Administrative Agent or such comparable documentation to become a Subsidiary Guarantor and a joinder agreement to the applicable Collateral Documents (including the Security Agreement), substantially in the form annexed
thereto, or, in the case of a Foreign Subsidiary, execute a security agreement compatible with the Laws of such Foreign Subsidiary’s jurisdiction in form and substance reasonably satisfactory to the Administrative Agent, and (B) to take
all actions necessary or advisable in the opinion of the Administrative Agent or the Collateral Agent to cause the Lien created by the applicable Collateral Documents (including the Security Agreement) to be duly perfected to the extent required by
such agreement in accordance with all applicable Law, including the filing of financing statements in such jurisdictions as may be reasonably requested by the Administrative Agent or the Collateral Agent. Notwithstanding the foregoing, (1) the
Equity Interests required to be delivered to the Collateral Agent, or on which a Lien is required to be created, pursuant to clause (i) of this Section 6.11(b) shall not include (x) any Equity Interests of a Foreign Subsidiary that is
an Excluded Subsidiary by reason of clause (b), (d), (f) or (g) of the definition of “Excluded Subsidiary” or (y) any Equity Interests of a Subsidiary that is an Excluded Subsidiary by reason of clause (h) of the definition
of “Excluded Subsidiary” and (2) no Excluded Subsidiary or Unrestricted Subsidiary shall be required to take the actions specified in clause (ii) of this Section 6.11(b); provided that the exception set forth in
clause (1) with respect to Equity Interests of a Foreign Subsidiary that is an Excluded Subsidiary by reason of clause (g) of the definition of “Excluded Subsidiary” of this sentence shall not apply to (A) voting stock of
any Subsidiary that is a first-tier controlled foreign corporation (as defined in Section 957(a) of the Code) representing 65% of the total voting power of all outstanding voting stock of such Subsidiary and (B) 100% of the Equity Interests not
constituting voting stock of any such Subsidiary, except that any such Equity Interests constituting “stock entitled to vote” within the meaning of Treasury Regulation Section 1.956-2(c)(2)
shall be treated as voting stock for purposes of this Section 6.11(b), unless, in each case of the foregoing, such delivery or action is required under the 2020 Credit Agreement. 

  
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 (c)    Promptly grant to the Collateral Agent, within sixty
(60) days of the acquisition thereof or such longer period as may be agreed by the Administrative Agent, a security interest in and mortgage in a form reasonably satisfactory to the Administrative Agent and Collateral Agent (a
“Mortgage”) on each parcel of Real Property owned in fee by such Loan Party as is acquired by such Loan Party after the Closing Date and that, together with any improvements thereon, individually has a fair market value of at least
$15 million as additional security for the Obligations (unless the subject property is already mortgaged to a third party to the extent permitted hereunder). Such Mortgages shall be granted pursuant to documentation reasonably satisfactory in
form and substance to the Administrative Agent and the Collateral Agent and shall constitute valid and enforceable perfected Liens subject only to Liens permitted hereunder. The Mortgages or instruments related thereto shall be duly recorded or
filed in such manner and in such places as are required by Law to establish, perfect, preserve and protect the Liens in favor of the Collateral Agent required to be granted pursuant to the Mortgages and all taxes, fees and other charges payable in
connection therewith shall be paid in full. Such Loan Party shall otherwise take such commercially reasonable actions and execute and/or deliver to the Collateral Agent such documents as the Administrative Agent or the Collateral Agent shall
reasonably require to confirm the validity, perfection and priority of the Lien of any existing Mortgage or new Mortgage against such after-acquired Real Property (including a Title Policy, a Survey and local counsel opinion (in form and substance
reasonably satisfactory to the Administrative Agent and the Collateral Agent) in respect of such Mortgage). 

(d)    The foregoing shall not require the creation or perfection of pledges of or security interests in, or the obtaining
of title insurance or surveys with respect to, particular assets if and for so long as (i) in the reasonable judgment of the Administrative Agent, the cost of creating or perfecting such pledges or security interests in such assets or obtaining
title insurance or surveys in respect of such assets shall be excessive in view of the benefits to be obtained by the Lenders therefrom or (ii) the creation or perfection of such pledges or security interests would violate third party contracts
or applicable Law (including any Law requiring the approval or consultation of any “works council” or similar entity before a security interest can be granted, in which case the Borrowers shall use their commercially reasonable efforts to
obtain such approval, unless the Administrative Agent shall determine in its reasonable judgment that such pledge or security interest shall not be required with respect to such assets). In addition, the foregoing will not require actions under this
Section 6.11 by a Person if and to the extent that such action would (a) go beyond the corporate or other powers of the Person concerned (and then only as such corporate or other power cannot be modified or excluded to allow such action)
or (b) unavoidably result in material issues of director’s personal liability, breach of fiduciary duty or criminal liability. The Administrative Agent may grant extensions of time for the perfection of security interests in or the
obtaining of title insurance with respect to particular assets (including extensions beyond the Closing Date for the perfection of security interests in the assets of the Loan Parties on such date) where it reasonably determines, in consultation
with the Borrowers, that perfection cannot be accomplished without undue effort or expense by the time or times at which it would otherwise be required by this Agreement or the Collateral Documents. 

(e)    Notwithstanding the foregoing provisions of this Section 6.11 or anything in this Agreement or any other Loan
Document to the contrary, Liens required to be granted from time to time pursuant to this Section 6.11 shall be subject to exceptions and limitations set forth in the Collateral Documents as in effect on the Sixth A&R Effective Date and, to
the extent appropriate in the applicable jurisdiction, as agreed between the Collateral Agent, the Administrative Agent and Nielsen. Notwithstanding the foregoing provisions of this Section 6.11 or anything in this Agreement or any other Loan
Document to the contrary, any Subsidiary of the Company that Guarantees the Senior Subordinated Debt, the Senior Unsecured Debt or the 2020 Credit Agreement shall be a Guarantor hereunder for so long as it Guarantees such Indebtedness. 

  
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 Section 6.12    Compliance with Environmental Laws. 

(a)    Except, in each case, to the extent that the failure to do so would not reasonably be expected to have,
individually or in the aggregate, a Material Adverse Effect, comply, and take all reasonable actions to cause all lessees and other Persons operating or occupying its properties to comply with all applicable Environmental Laws and Environmental
Permits; obtain and renew all Environmental Permits necessary for its operations and properties; and, in each case to the extent the Loan Parties are required by Environmental Laws, conduct any investigation, study, sampling and testing, and
undertake any cleanup, removal, remedial or other action necessary to remove and clean up all Hazardous Materials from any affected property, in accordance with the requirements of all Environmental Laws. 

Section 6.13    Further Assurances and Post-Closing Conditions. 

(a)    Within ninety (90) days after the Pushdown Date (subject to extensions by the Administrative Agent in its
discretion), deliver each Collateral Document set forth on Schedule 6.13(a) to the Original Credit Agreement, duly executed by each Loan Party party thereto, together with all documents and instruments required to perfect the security interest of
the Administrative Agent in the Collateral (if any) free of any other pledges, security interests or mortgages, except Liens permitted hereunder. 

(b)    Promptly upon reasonable request by the Administrative Agent (i) correct any material defect or error that may
be discovered in the execution, acknowledgment, filing or recordation of any Collateral Document or other document or instrument relating to any Collateral, and (ii) do, execute, acknowledge, deliver, record,
re-record, file, re-file, register and re-register any and all such further acts, deeds, certificates, assurances and other
instruments as the Administrative Agent may reasonably request from time to time in order to carry out more effectively the purposes of the Collateral Documents. If the Administrative Agent, the Collateral Agent or the Required Lenders determine
that they are required by applicable Law to have appraisals prepared in respect of the Real Property of any Loan Party constituting Collateral, the Borrowers shall provide to the Administrative Agent appraisals that satisfy the applicable
requirements of the Real Estate Appraisal Reform Amendments of FIRREA and are otherwise in form and substance reasonably satisfactory to the Administrative Agent and the Collateral Agent. 

(c)    Nielsen agrees promptly (and in any event within thirty (30) days of the relevant change) to notify the
Administrative Agent and the Collateral Agent in writing of any change (i) in legal name of any Loan Party, (ii) the jurisdiction of organization of any Loan Party or (iii) in the case of any Loan Party organized in a jurisdiction
outside of the United States, to the change in the “location” of such Loan Party within the meaning of Section 9-307 of the Uniform Commercial Code. 

Section 6.14    Designation of Subsidiaries. 

Nielsen (with the consent of the Company) may at any time after the 2020 Credit Agreement Closing Date designate any Restricted Subsidiary of
any Covenant Party (other than a Borrower) as an Unrestricted Subsidiary or any Unrestricted Subsidiary as a Restricted Subsidiary; provided that (i) immediately before and after such designation, no Default shall have occurred and be
continuing, (ii) immediately after giving effect to such designation, the Covenant Parties shall be in compliance, on a Pro Forma Basis, with the covenant set forth in Section 7.11, (iii) none of the Covenant Parties may be designated as
an Unrestricted Subsidiary, (iv) no Subsidiary may be designated as an Unrestricted Subsidiary if it is a “Restricted Subsidiary” for the purpose of the Senior Subordinated Debt, the Senior Unsecured Debt or any Junior Financing, as
applicable, (v) no Restricted Subsidiary may be designated an Unrestricted Subsidiary if it was previously designated an Unrestricted Subsidiary and (vi) if a Restricted Subsidiary is being designated as an Unrestricted Subsidiary
hereunder, the sum of (A) the 

  
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assets of such Subsidiary as of such date of designation (the “Designation Date”), as set forth on such Subsidiary’s most recent balance sheet, plus (B) the
aggregate amount of assets of all Unrestricted Subsidiaries designated as Unrestricted Subsidiaries pursuant to this Section 6.14 prior to the Designation Date (in each case measured as of the date of each such Unrestricted Subsidiary’s
designation as an Unrestricted Subsidiary) shall not exceed 5% of the Total Assets as of such Designation Date pro forma for such designation. The designation of any Subsidiary as an Unrestricted Subsidiary after the Closing Date shall constitute an
Investment by the Covenant Parties therein at the date of designation in an amount equal to the net book value of the Covenant Parties’ (as applicable) investment therein. The designation of any Unrestricted Subsidiary as a Restricted
Subsidiary shall constitute (x) the incurrence at the time of designation of any Investment, Indebtedness or Liens of such Subsidiary existing at such time and (y) a return on any Investment by the Covenant Parties in Unrestricted
Subsidiaries pursuant to the preceding sentence in an amount equal to the fair market value at the date of such designation of the Covenant Parties’ (as applicable) Investment in such Subsidiary. 

ARTICLE VII. 

Negative Covenants 

From and after the 2020 Credit Agreement Closing Date (it being understood that the provisions of Article VII of the Fifth Amended and
Restated Credit Agreement continue to apply with respect to the relevant period of time prior to the 2020 Credit Agreement Closing Date), so long as any Lender shall have any Commitment hereunder, any Loan or other Obligation hereunder which is
accrued and payable shall remain unpaid or unsatisfied, or any Letter of Credit shall remain outstanding: 

Section 7.01    Liens. 

None of the Covenant Parties or their Restricted Subsidiaries shall, directly or indirectly, create, incur, assume or suffer to exist any Lien
upon any of its property, assets or revenues, whether now owned or hereafter acquired, other than the following: 

(a)    Liens (i) pursuant to any Loan Document or (ii) required by Law as a consequence of the
consummation of the Sixth A&R Transaction; 
 (b)    Liens existing on the 2020 Credit Agreement
Closing Date and listed on Schedule 7.01(b), in each case, any modifications, replacements, renewals or extensions thereof; provided that (i) the Lien does not extend to any additional property other than (A) after-acquired property
that is affixed or incorporated into the property covered by such Lien or financed by Indebtedness permitted under Section 7.03, and (B) proceeds and products thereof, and (ii) the renewal, extension or refinancing of the obligations
secured or benefited by such Liens is permitted by Section 7.03; 
 (c)    (i) Liens for taxes,
assessments or governmental charges which are not overdue for a period of more than thirty (30) days or which are being contested in good faith and by appropriate proceedings diligently conducted, if adequate reserves with respect thereto are
maintained on the books of the applicable Person in accordance with GAAP and (ii) Liens pursuant to Clause 2:403 of the Dutch Civil Code; 

(d)    statutory Liens of landlords, sublandlords, carriers, warehousemen, mechanics, materialmen,
repairmen, construction contractors or other like Liens arising in the ordinary course of business which secure amounts not overdue for a period of more than thirty (30) days or if more than thirty (30) days overdue, are unfiled and no
other action has been taken to enforce such Lien or which are being contested in good faith and by appropriate proceedings diligently 

  
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conducted, if adequate reserves with respect thereto are maintained on the books of the applicable Person in accordance with GAAP; 

(e)    (i) pledges or deposits in the ordinary course of business in connection with workers’
compensation, unemployment insurance and other social security legislation and (ii) pledges and deposits in the ordinary course of business securing liability for reimbursement or indemnification obligations of (including obligations in respect
of letters of credit or bank guarantees for the benefit of) insurance carriers providing property, casualty or liability insurance to any Covenant Party or any of its Restricted Subsidiaries; 

(f)    deposits to secure the performance of bids, trade contracts, governmental contracts and leases
(other than Indebtedness for borrowed money), statutory obligations, surety, stay, customs and appeal bonds, performance bonds and other obligations of a like nature (including those to secure health, safety and environmental obligations) incurred
in the ordinary course of business; 
 (g)    easements, rights-of-way, restrictions, encroachments, protrusions and other similar encumbrances and minor title defects affecting Real Property that do not in the aggregate materially interfere with the ordinary
conduct of the business of any Covenant Party or any of its Restricted Subsidiaries; 
 (h)    Liens
securing judgments for the payment of money not constituting an Event of Default under Section 8.01(h); 

(i)    leases, licenses, subleases or sublicenses granted to others in the ordinary course of business
which do not (i) interfere in any material respect with the business of any Covenant Party or any Restricted Subsidiary or (ii) secure any Indebtedness; 

(j)    Liens in favor of customs and revenue authorities arising as a matter of Law to secure payment of
customs duties in connection with the importation of goods in the ordinary course of business; 

(k)    Liens (i) of a collection bank arising under
Section 4-210 of the Uniform Commercial Code on items in the course of collection, (ii) attaching to commodity trading accounts or other commodities brokerage accounts incurred in the ordinary course
of business, (iii) in favor of a banking institution arising as a matter of Law encumbering deposits (including the right of set-off) and which are within the general parameters customary in the banking
industry or arising pursuant to such banking institutions’ general terms and conditions and (iv) created pursuant to the general conditions of a bank operating in The Netherlands based on the general conditions drawn up by the Netherlands
Bankers’ Association (Nederlandse Vereniging van Banken) and the Consumers Union (Consumentenbond); 

(l)    Liens (i) on cash advances in favor of the seller of any property to be acquired in an
Investment permitted pursuant to Sections 7.02(g), (i) and (n) to be applied against the purchase price for such Investment, and (ii) consisting of an agreement to Dispose of any property in a Disposition permitted under Section 7.05,
in each case, solely to the extent such Investment or Disposition, as the case may be, would have been permitted on the date of the creation of such Lien; 

(m)    Liens in favor of any Covenant Party or any of its Restricted Subsidiaries securing Indebtedness
permitted under Section 7.03(d); 

  
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 (n)    any interest or title of a lessor or sublessor
under leases or subleases entered into by any Covenant Party or any of its Restricted Subsidiaries in the ordinary course of business; 

(o)    Liens arising out of conditional sale, title retention, consignment or similar arrangements for sale
of goods entered into by any Covenant Party or any of its Restricted Subsidiaries in the ordinary course of business permitted by this Agreement; 

(p)    Liens deemed to exist in connection with Investments in repurchase agreements under
Section 7.02; 
 (q)    Liens encumbering reasonable customary initial deposits and margin deposits
and similar Liens attaching to commodity trading accounts or other brokerage accounts incurred in the ordinary course of business and not for speculative purposes; 

(r)    Liens that are contractual rights of set-off or rights of
pledge or otherwise attaching to the applicable deposit or pooled accounts (i) relating to the establishment of depository relations with banks not given in connection with the issuance of Indebtedness, (ii) relating to pooled deposit or
sweep accounts of any Covenant Party or any of its Restricted Subsidiaries to permit satisfaction of overdraft or similar obligations incurred in the ordinary course of business of any Covenant Party or any of its Restricted Subsidiaries or
(iii) relating to purchase orders and other agreements entered into with customers of any Covenant Party or any of its Restricted Subsidiaries in the ordinary course of business; 

(s)    Liens solely on any cash earnest money deposits made by any Covenant Party or any of its Restricted
Subsidiaries in connection with any letter of intent or purchase agreement permitted hereunder; 

(t)    ground leases in respect of Real Property on which facilities owned or leased by any Covenant Party
or any of its Restricted Subsidiaries are located; 
 (u)    Liens to secure Indebtedness permitted under
Section 7.03(e); provided that (i) such Liens are created within 270 days of the acquisition, lease or improvement of the property subject to such Liens, (ii) such Liens do not at any time encumber property (except for
accessions to such property) other than the property financed by such Indebtedness and the proceeds thereof and (iii) with respect to Capitalized Leases, such Liens do not at any time extend to or cover any assets (except for accessions to such
assets) other than the assets subject to such Capitalized Leases and the proceeds thereof; provided that individual financings of equipment provided by one lender may be cross collateralized to other financings of equipment provided by such
lender; 
 (v)    Liens on property (i) of any Subsidiary that is not a Loan Party and
(ii) that does not constitute Collateral, which Liens secure Indebtedness of the applicable Subsidiary permitted under Section 7.03; 

(w)    Liens existing on property at the time of its acquisition or existing on the property of any Person
at the time such Person becomes a Restricted Subsidiary (other than by designation as a Restricted Subsidiary pursuant to Section 6.14), in each case after the 2020 Credit Agreement Closing Date (other than Liens on the Equity Interests of any
Person that becomes a Restricted Subsidiary); provided that (i) such Lien was not created in contemplation of such acquisition or such Person becoming a Restricted Subsidiary, (ii) such Lien does not extend to or cover any other
assets or property (other than the proceeds or products thereof and other than after-acquired property subjected to a Lien securing Indebtedness and other obligations 

  
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incurred prior to such time and which Indebtedness and other obligations are permitted hereunder that require, pursuant to their terms at such time, a pledge of after-acquired property, it being
understood that such requirement shall not be permitted to apply to any property to which such requirement would not have applied but for such acquisition), and (iii) the Indebtedness secured thereby is permitted under Section 7.03(e),
(g), (k) or (t); 
 (x)    (i) Liens placed upon the Equity Interests of any Restricted Subsidiary
acquired pursuant to a Permitted Acquisition to secure Indebtedness incurred pursuant to Section 7.03(t) in connection with such Permitted Acquisition and (ii) Liens placed upon the assets of such Restricted Subsidiary and any of its
Subsidiaries to secure Indebtedness incurred pursuant to Section 7.03(t) or a Guarantee by such Restricted Subsidiary or any of its subsidiaries of any such Indebtedness; 

(y)    Liens in respect of Permitted Receivables Financings; 

(z)    zoning, building, entitlement and other land use regulations by Governmental Authorities with which
the normal operation of the business complies; 
 (aa)    other Liens with respect to property or assets
of a Covenant Party or any of its Restricted Subsidiaries securing obligations in an aggregate principal amount outstanding at any time not to exceed $125,000,000; 

(bb)    Liens securing obligations incurred pursuant to any Permitted Debt Offerings, provided that
(i) if such Indebtedness is secured, the holders of such Indebtedness (or a representative thereof on behalf of such holders) shall have delivered to the Collateral Agent a First Lien Secured Party Consent (as defined in the Security
Agreement), (ii) if the Liens on the Collateral securing such Permitted Debt Offering are (or are intended to be) junior in priority to the Liens on the Collateral securing the Obligations, then such Liens shall be subordinated to the Liens
securing the Obligations on customary terms pursuant to another intercreditor agreement reasonably satisfactory to the Administrative Agent, (iii) if the Liens on the Collateral securing such Permitted Debt Offering are pari passu to the Liens
on the Collateral securing the Obligations, the representative for the holders of such Indebtedness shall have become subject to the Intercreditor Agreement and (iv) such Permitted Debt Offering shall not be secured by any collateral not
securing the Obligations; 
 (cc)    [Reserved]; 

(dd)    Liens incurred to secure any Indebtedness; provided that, at the time of incurrence on a Pro
Forma Basis, the Secured Leverage Ratio would be no greater than 3.25 to 1.0 and such Liens are subject to the Intercreditor Agreement or any other intercreditor agreement posted to the Lenders and not objected to by the Required Lenders within five
(5) Business Days; 
 (ee)    Liens (other than Liens on debt for borrowed money owed to lenders
other than Nielsen Holding or any of its Subsidiaries) created, incurred or assumed to give effect to the Connect Transactions; and 

(ff)    Liens subject to the Intercreditor Agreement securing Indebtedness under the 2020 Credit Agreement
existing on the Sixth A&R Effective Date and Permitted Refinancings thereof 

  
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 Notwithstanding the foregoing, no consensual Liens shall exist on Equity Interests that
constitute Collateral other than pursuant to clauses (a)(i), (bb), (cc) and (dd) above. 

Section 7.02    Investments. 

None of the Covenant Parties or any their Restricted Subsidiaries shall directly or indirectly, make or hold any Investments, except: 

(a)    Investments by any Covenant Party or any of its Restricted Subsidiaries in assets that were Cash
Equivalents when such Investment was made; 
 (b)    loans or advances to officers, directors and
employees of any Loan Party or any of its Subsidiaries (i) for reasonable and customary business-related travel, entertainment, relocation and analogous ordinary business purposes, (ii) in connection with such Person’s purchase of
Equity Interests of the Company (or any direct or indirect parent thereof) (provided that the amount of such loans and advances shall be contributed to the Company in cash as common equity) and (iii) for purposes not described in the
foregoing clauses (i) and (ii), in an aggregate principal amount outstanding not to exceed $10,000,000; 

(c)    Investments by any Covenant Party or any Restricted Subsidiary in any Covenant Party or any
Restricted Subsidiary; 
 (d)    Investments consisting of extensions of credit in the nature of accounts
receivable or notes receivable arising from the grant of trade credit in the ordinary course of business, and Investments received in satisfaction or partial satisfaction thereof from financially troubled account debtors and other credits to
suppliers in the ordinary course of business; 
 (e)    Investments consisting of Liens, Indebtedness,
fundamental changes, Dispositions and Restricted Payments permitted under Sections 7.01, 7.03, 7.04, 7.05 and 7.06, respectively; 

(f)    Investments existing or contemplated on the 2020 Credit Agreement Closing Date set forth on Schedule
7.02(f) and, in each case, any modification, replacement, renewal, reinvestment or extension thereof; 

(g)    Investments in Swap Contracts permitted under Section 7.03; 

(h)    promissory notes and other non-cash consideration received
in connection with Dispositions permitted by Section 7.05; 
 (i)    any acquisition of all or
substantially all the assets of, or all the Equity Interests (other than directors’ qualifying shares) in, a Person or division or line of business of a Person (or any subsequent investment made in a Person, division or line of business
previously acquired in a Permitted Acquisition), if immediately after giving effect thereto: (i) no Default shall have occurred and be continuing or would result therefrom; (ii) all transactions related thereto shall be consummated in
accordance with applicable Laws; (iii) solely to the extent any Class A Term Loans or Revolving Credit Commitments, or in each case any refinancing thereof, are outstanding, with respect to any such acquisition or investment with a fair
market value in excess of $25,000,000, the Covenant Parties and their Restricted Subsidiaries shall be in Pro Forma Compliance with the covenants set forth in Section 7.11 after giving effect to such acquisition or investment and any related
transactions; (iv) any acquired or newly formed Restricted Subsidiary 

  
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shall not be liable for any Indebtedness except for Indebtedness permitted by Sections 7.03(g) or (t); (v) to the extent required by Section 6.11(b) and Section 7.04, any Person
acquired in such acquisition if such Person is not an Excluded Subsidiary or a Unrestricted Subsidiary, shall be merged into a Covenant Party or a Restricted Subsidiary which is a Guarantor or become upon consummation of such acquisition a Loan
Party; and (vi) in the case of such investments following the 2020 Credit Agreement Closing Date, the aggregate amount of such investments by Loan Parties in assets that are not (or do not become) owned by a Loan Party or in Equity Interests in
Persons that do not become Loan Parties upon consummation of such acquisition shall not exceed $475,000,000 (and together with, but without duplication of, the aggregate amount of Investments made pursuant to Sections 7.02(n)(x) and 7.02(s)(x) shall
not exceed $1,000,000,000) (net of any return representing a return of capital in respect of any such Investment) (any such acquisition, a “Permitted Acquisition”); 

(j)    [Reserved]; 

(k)    Investments in the ordinary course of business consisting of UCC Article 3 endorsements for
collection or deposit and UCC Article 4 customary trade arrangements with customers consistent with past practices; 

(l)    Investments (including debt obligations and Equity Interests) received in connection with the
bankruptcy or reorganization of suppliers and customers or in settlement of delinquent obligations of, or other disputes with, customers and suppliers arising in the ordinary course of business or upon the foreclosure with respect to any secured
Investment or other transfer of title with respect to any secured Investment; 
 (m)    loans and
advances to the Company and any other direct or indirect parent of a Covenant Party, and not in excess of the amount of (after giving effect to any other loans, advances or Restricted Payments in respect thereof), Restricted Payments to the extent
permitted to be made to such parent in accordance with Section 7.06(g), (h) or (i); 
 (n)    other
Investments made following the 2020 Credit Agreement Closing Date, in an aggregate amount outstanding pursuant to this clause (n) (valued at the time of the making thereof, and without giving effect to any write downs or write offs thereof) not to
exceed (x) $475,000,000 (and together with, but without duplication of, the aggregate amount of Investments made pursuant to Section 7.02(s)(x) and the aggregate consideration paid in respect of assets that are not (or do not become) owned by a
Loan Party or in Equity Interests in Persons that do not become Loan Parties upon consummation of such acquisition pursuant to Section 7.02(i)(vi) not to exceed $1,000,000,000) plus (y) the portion, if any, of the Cumulative Credit
on the date of such election that Nielsen elects to apply to this subsection (y), such election to be specified in a written notice of a Responsible Officer of Nielsen calculating in reasonable detail the amount of Cumulative Credit immediately
prior to such election and the amount thereof elected to be so applied; 
 (o)    advances of payroll
payments to employees in the ordinary course of business; 
 (p)    Investments to the extent that
payment for such Investments is made solely with Equity Interests of the Company (or any direct or indirect parent of the Company); 

(q)    Investments of a Restricted Subsidiary acquired after the 2020 Credit Agreement Closing Date or of a
corporation merged into a Covenant Party or merged or consolidated with a Restricted Subsidiary in accordance with Section 7.04 after the 2020 Credit Agreement Closing 

  
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Date to the extent that such Investments were not made in contemplation of or in connection with such acquisition, merger or consolidation and were in existence on the date of such acquisition,
merger or consolidation; 
 (r)    Guarantees by a Covenant Party or any of its Restricted Subsidiaries
of leases (other than Capitalized Leases) or of other obligations that do not constitute Indebtedness, in each case entered into in the ordinary course of business; 

(s)    (i) Investments by a Covenant Party or any Restricted Subsidiary of a Covenant Party in the Equity
Interests of any non-Guarantor Affiliate of a Covenant Party; (ii) intercompany loans from a Covenant Party or any Restricted Subsidiary of a Covenant Party to any
non-Guarantor Affiliate of a Covenant Party; and (iii) Guarantees by a Covenant Party or any Restricted Subsidiary of a Covenant Party of Indebtedness of any
non-Guarantor Affiliate of a Covenant Party; provided, that, in the case of such investments made following the 2020 Credit Agreement Closing Date, the sum of (A) Investments (valued at the time of
the making thereof and without giving effect to any write downs or write offs thereof) made by the Covenant Parties and their Restricted Subsidiaries pursuant to clause (i) above, plus (B) net intercompany loans made pursuant to
clause (ii) above, plus (C) Guarantees of Indebtedness pursuant to clause (iii) above, shall not exceed an aggregate net amount of (x) $475,000,000 (and together with, but without duplication of, the aggregate amount of
Investments made pursuant to Section 7.02(n)(x) and the aggregate consideration paid in respect of assets that are not (or do not become) owned by a Loan Party or in Equity Interests in Persons that do not become Loan Parties upon consummation
of such acquisition pursuant to Section 7.02(i)(vi) shall not exceed $1,000,000,000) (plus any return of capital actually received by the respective investors in respect of Investments theretofore made by them pursuant to this
paragraph); plus (y) the portion, if any, of the Cumulative Credit on the date of such election that Nielsen elects to apply to this subsection (y), such election to be specified in a written notice of a Responsible Officer of Nielsen
calculating in reasonable detail the amount of Cumulative Credit immediately prior to such election and the amount thereof elected to be so applied; provided, further, that intercompany Investments incurred in the ordinary course of
business in connection with the cash management operations of the Covenant Parties and their Restricted Subsidiaries shall not be included in calculating the limitation in this paragraph at any time; 

(t)    Investments arising as a result of Permitted Receivables Financings; 

(u)    [reserved]; 

(v)    other Investments, so long as at the time any such Investment is made the Total Leverage Ratio
calculated on a Pro Forma Basis is less than or equal to 4.75 to 1.00; and 
 (w)    Investments made to
give effect to the Connect Transactions. 
 Section 7.03    Indebtedness. 

None of the Covenant Parties or any of their Restricted Subsidiaries shall directly or indirectly, create, incur, assume or suffer to exist
any Indebtedness, except: 
 (a)    Indebtedness of any Loan Party under the Loan Documents or any
refinancings thereof; 

  
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 (b)    (i) Existing Indebtedness and Permitted
Refinancings thereof and (ii) intercompany Indebtedness outstanding on the 2020 Credit Agreement Closing Date evidenced by the Intercompany Note and any refinancing thereof evidenced by the Intercompany Note; 

(c)    Guarantees by any Covenant Party and any Restricted Subsidiary in respect of Indebtedness of any
Covenant Party or any Restricted Subsidiary of a Covenant Party otherwise permitted hereunder; provided that (A) no Guarantee of any Senior Subordinated Debt, Senior Unsecured Debt or Junior Financing shall be permitted unless such
guaranteeing party shall have also provided a Guarantee of the Obligations on the terms set forth herein and (B) if the Indebtedness being Guaranteed is subordinated to the Obligations, such Guarantee shall be subordinated to the Guarantee of
the Obligations on terms at least as favorable to the Lenders as those contained in the subordination of such Indebtedness; 

(d)    Indebtedness of a Covenant Party or any Restricted Subsidiary owing to any Loan Party or any other
Restricted Subsidiary (or issued or transferred to any direct or indirect parent of a Loan Party which is substantially contemporaneously transferred to a Loan Party or any Restricted Subsidiary of a Loan Party) to the extent constituting an
Investment permitted by Section 7.02; provided that all such Indebtedness shall be evidenced by the Intercompany Note; 

(e)    (i) Attributable Indebtedness and other Indebtedness (including Capitalized Leases) financing an
acquisition, lease or improvement of a fixed or capital asset incurred by a Covenant Party or any Restricted Subsidiary prior to or within 270 days after the acquisition, lease or improvement of the applicable asset, (ii) Attributable
Indebtedness arising out of sale-leaseback transactions permitted by Section 7.05(f) and (iii) any Permitted Refinancing of any Indebtedness set forth in the immediately preceding clauses (i) and (ii); 

(f)    Indebtedness in respect of Swap Contracts designed to hedge against interest rates, foreign exchange
rates or commodities pricing risks incurred in the ordinary course of business and not for speculative purposes; 

(g)    (i) Indebtedness of any Covenant Party or any Restricted Subsidiary (A) assumed in connection
with any Permitted Acquisition; provided that such Indebtedness is not incurred in contemplation of such Permitted Acquisition, or (B) incurred to finance a Permitted Acquisition and (ii) any Permitted Refinancing of the foregoing;
provided, in each case that such Indebtedness and all Indebtedness resulting from any Permitted Refinancing thereof (v) is unsecured or is subordinated to the Obligations on terms no less favorable to the Lenders than the subordination
terms set forth in the Senior Subordinated Debt Documentation as of the 2020 Credit Agreement Closing Date, (w) both immediately prior and after giving effect thereto, (1) no Default shall exist or result therefrom and (2) the
Covenant Parties and their Restricted Subsidiaries will be in Pro Forma Compliance with the covenant set forth in Section 7.11, (x) matures after, and does not require any scheduled amortization or other scheduled payments of principal prior
to, the latest Maturity Date (it being understood that such Indebtedness may have mandatory prepayment, repurchase or redemption provisions satisfying the requirement of clause (y) hereof), (y) has terms and conditions (other than interest
rate, redemption premiums and subordination terms), taken as a whole, that are not materially less favorable to the Covenant Parties as the terms and conditions of the Senior Subordinated Debt; provided that a certificate of a Responsible
Officer delivered to the Administrative Agent at least five Business Days prior to the incurrence of such Indebtedness, together with a reasonably detailed description of the material terms and conditions of such Indebtedness or drafts of the
documentation relating thereto, stating that Nielsen has determined in good faith that such terms and conditions satisfy the foregoing requirement shall be conclusive evidence that such terms and conditions satisfy the

  
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foregoing requirement unless the Administrative Agent notifies the Borrowers within such five (5)-Business Day period that it disagrees with such determination (including a reasonable description
of the basis upon which it disagrees) and (z) with respect to such Indebtedness described in the immediately preceding clause (B), is incurred by a Loan Party; 

(h)    Indebtedness representing deferred compensation to employees of any Covenant Party or any of its
Restricted Subsidiaries incurred in the ordinary course of business; 
 (i)    Indebtedness consisting of
promissory notes issued by any Covenant Party or any of its Restricted Subsidiaries to current or former officers, directors and employees, their respective estates, spouses or former spouses to finance the purchase or redemption of Equity Interests
of NHF or any direct or indirect parent of NHF permitted by Section 7.06; 
 (j)    Indebtedness
incurred by any Covenant Party or any of its Restricted Subsidiaries in a Permitted Acquisition, any other Investment expressly permitted hereunder or any Disposition constituting indemnification obligations or obligations in respect of purchase
price or other similar adjustments; 
 (k)    Indebtedness consisting of obligations of any Covenant
Party or any of its Restricted Subsidiaries under deferred compensation or other similar arrangements incurred by such Person in connection with Permitted Acquisitions or any other Investment expressly permitted hereunder; 

(l)    Cash Management Obligations and other Indebtedness in respect of netting services, overdraft
protections and similar arrangements in each case in connection with deposit accounts; 

(m)    Indebtedness of any Covenant Party or any of its Restricted Subsidiaries, in an aggregate principal
amount that at the time of, and after giving effect to, the incurrence thereof, would not exceed $400,000,000; 

(n)    Indebtedness consisting of (i) the financing of insurance premiums or (ii) take-or-pay obligations contained in supply arrangements, in each case, in the ordinary course of business; 

(o)    Indebtedness incurred by any Covenant Party or any of its Restricted Subsidiaries in respect of
letters of credit, bank guarantees, bankers’ acceptances or similar instruments issued or created in the ordinary course of business, including in respect of workers compensation claims, health, disability or other employee benefits or
property, casualty or liability insurance or self-insurance or other Indebtedness with respect to reimbursement-type obligations regarding workers compensation claims; provided that any reimbursement obligations in respect thereof are
reimbursed within thirty (30) days following the incurrence thereof; 
 (p)    obligations in
respect of performance, bid, appeal and surety bonds and performance and completion guarantees and similar obligations provided by any Covenant Party or any of its Restricted Subsidiaries or obligations in respect of letters of credit, bank
guarantees or similar instruments related thereto, in each case in the ordinary course of business or consistent with past practice; 

(q)    Indebtedness constituting the Senior Subordinated Debt and/or the Senior Unsecured Debt; 

  
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 (r)    Indebtedness supported by a Letter of Credit, in
a principal amount not to exceed the face amount of such Letter of Credit; 
 (s)    Indebtedness of non-Guarantor Subsidiaries incurred in the ordinary course of business on ordinary business terms in an aggregate principal amount outstanding not to exceed $75,000,000 at any time; 

(t)    Indebtedness of the Covenant Parties or the Restricted Subsidiaries (i) assumed in connection
with any Permitted Acquisition or (ii) incurred to finance a Permitted Acquisition, in each case, that is secured only by the assets or business acquired in the applicable Permitted Acquisition (including any acquired Equity Interests of a
Person and including, for the avoidance of doubt, the assets owned by such Person) and so long as both immediately prior and after giving effect thereto, (A) no Default shall exist or result therefrom, (B) the Company and the Restricted
Subsidiaries will be in Pro Forma Compliance with the covenant set forth in Section 7.11, and (C) the aggregate principal amount of such Indebtedness and all Indebtedness resulting from any Permitted Refinancing thereof at any time
outstanding pursuant to this paragraph (t) does not exceed $200,000,000; 
 (u)    Indebtedness in
connection with a Permitted Receivables Financing; 
 (v)    (i) Indebtedness incurred pursuant to a
Permitted Debt Offering to the extent the Net Proceeds therefrom are applied to the prepayment of Term Loans in the manner set forth in Section 2.05; (ii) other Indebtedness incurred pursuant to a Permitted Debt Offering so long as the
aggregate principal amount of such Indebtedness at the time of issuance or incurrence, does not exceed the Maximum Incremental Facilities Amount on a Pro Forma Basis; and (iii) any Permitted Refinancing of the foregoing; 

(w)    [reserved]; 

(x)    other Indebtedness so long as at the time any such Indebtedness is issued or incurred, the Total
Leverage Ratio calculated on a Pro Forma Basis is less than or equal to 6.50 to 1.00; and 
 (y)    all
premiums (if any), interest (including post-petition interest), fees, expenses, charges and additional or contingent interest on obligations described in clauses (a) through (x) above; 

(z)    Indebtedness outstanding under the 2020 Credit Agreement on the Sixth A&R Effective Date and
Permitted Refinancings thereof; and 
 (aa)    Indebtedness (other than debt for borrowed money owed to
lenders other than Nielsen Holdings or any of its Subsidiaries) created, incurred or assumed to give effect to the Connect Transactions. 

Section 7.04    Fundamental Changes. 

None of the Covenant Parties or any of their Restricted Subsidiaries shall merge, dissolve, liquidate, consolidate with or into another
Person, or Dispose of (whether in one transaction or in a series of transactions) all or substantially all of its assets (whether now owned or hereafter acquired) to or in favor of any Person (other than Nielsen Holdings or any of its Subsidiaries
to give effect to the Connect Transactions, and for the avoidance doubt, not, directly or indirectly, to any Person that is not Nielsen Holdings or a Subsidiary of Nielsen Holdings), except that: 

  
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 (a)    any Restricted Subsidiary (other than a Borrower)
may merge with (i) any Borrower (including a merger, the purpose of which is to reorganize such Borrower into a new jurisdiction); provided that such Borrower shall be the continuing or surviving Person or (ii) any Covenant Party or
one or more other Restricted Subsidiaries; provided that when any Person that is a Loan Party is merging with a Restricted Subsidiary, a Loan Party shall be the continuing or surviving Person; 

(b)    (i) any Subsidiary that is not a Loan Party may merge or consolidate with or into any other
Subsidiary that is not a Loan Party and (ii) any Subsidiary (other than a Covenant Party) may liquidate or dissolve or change its legal form if Nielsen determines in good faith that such action is in the best interest of Nielsen and its
Subsidiaries and if not materially disadvantageous to the Lenders (it being understood that in the case of any change in legal form, a Subsidiary that is a Guarantor will remain a Guarantor unless such Guarantor is otherwise permitted to cease being
a Guarantor hereunder); 
 (c)    any Covenant Party or Restricted Subsidiary (other than a Borrower) may
Dispose of all or substantially all of its assets (upon voluntary liquidation or otherwise) to a Covenant Party or to another Restricted Subsidiary; provided that if the transferor in such a transaction is a Guarantor, then (i) the
transferee must be a Guarantor or (ii) to the extent constituting an Investment, such Investment must be a permitted Investment in or Indebtedness of a Restricted Subsidiary which is not a Loan Party in accordance with Sections 7.02 (other than
Section 7.02(e)) and 7.03, respectively; 
 (d)    so long as no Default exists or would result
therefrom, any Borrower may merge with any other Person; provided that (i) such Borrower shall be the continuing or surviving corporation or (ii) if the Person formed by or surviving any such merger or consolidation is not such
Borrower (any such Person, the “Successor Company”), (A) the Successor Company shall be an entity organized or existing under the laws of the United States, any state thereof, the District of Columbia or any territory thereof (or,
in the case of the Dutch Borrower, an entity organized or existing under the laws of The Netherlands), (B) the Successor Company shall expressly assume all the obligations of such Borrower under this Agreement and the other Loan Documents to which
such Borrower is a party pursuant to a supplement hereto or thereto in form reasonably satisfactory to the Administrative Agent, (C) each Guarantor, unless it is the other party to such merger or consolidation, shall have confirmed that its
Guarantee shall apply to the Successor Company’s obligations under the Loan Documents, (D) each Guarantor, unless it is the other party to such merger or consolidation, shall have by a supplement to the Security Agreement and other
applicable Collateral Documents confirmed that its obligations thereunder shall apply to the Successor Company’s obligations under the Loan Documents, (E) each mortgagor of a mortgaged property, unless it is the other party to such merger
or consolidation, shall have by an amendment to or restatement of the applicable Mortgage confirmed that its obligations thereunder shall apply to the Successor Company’s obligations under the Loan Documents, and (F) such Borrower shall
have delivered to the Administrative Agent an officer’s certificate and an opinion of counsel, each stating that such merger or consolidation and such supplement to this Agreement or any Collateral Document comply with this Agreement;
provided, further, that if the foregoing are satisfied, the Successor Company will succeed to, and be substituted for, such Borrower under this Agreement; 

  
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 (e)    so long as no Default exists or would result
therefrom, any Covenant Party or any Restricted Subsidiary (other than a Borrower) may merge with any other Person in order to effect an Investment permitted pursuant to Section 7.02; provided that the continuing or surviving Person
shall be a Covenant Party or a Restricted Subsidiary, which together with each of its Restricted Subsidiaries, shall have complied with the requirements of Section 6.11; and 

(f)    so long as no Default exists or would result therefrom, a merger, dissolution, liquidation,
consolidation or Disposition, the purpose of which is to effect a Disposition permitted pursuant to Section 7.05. 

Section 7.05    Dispositions. 

None of the Covenant Parties or any of their Restricted Subsidiaries shall, directly or indirectly, make any Disposition or enter into any
agreement to make any Disposition (other than as part of or in connection with the Sixth A&R Transaction), except: 

(a)    Dispositions of obsolete or worn out property, whether now owned or hereafter acquired, in the
ordinary course of business and Dispositions of property no longer used or useful in the conduct of the business of any Covenant Party or any of its Restricted Subsidiaries; 

(b)    Dispositions of inventory and immaterial assets in the ordinary course of business; 

(c)    Dispositions of property to the extent that (i) such property is exchanged for credit against
the purchase price of similar replacement property or (ii) the proceeds of such Disposition are promptly applied to the purchase price of such replacement property; 

(d)    Dispositions of property to any Covenant Party or any Restricted Subsidiary; provided that if
the transferor of such property is a Loan Party, (i) the transferee thereof must be a Loan Party or (ii) if such transaction constitutes an Investment, such transaction is permitted under Section 7.02; 

(e)    Dispositions permitted by Sections 7.04 and 7.06 and Liens permitted by Section 7.01; 

(f)    Dispositions of property pursuant to sale-leaseback transactions; provided that (i) with
respect to such property owned by any Covenant Party or any of its Restricted Subsidiaries on the 2020 Credit Agreement Closing Date, the fair market value of all property so Disposed of after the 2020 Credit Agreement Closing Date shall not exceed
$150,000,000 and (ii) with respect to such property acquired by any Covenant Party or any of its Restricted Subsidiaries after the 2020 Credit Agreement Closing Date, the applicable sale-leaseback transaction occurs within two hundred and
seventy (270) days after the acquisition or construction (as applicable) of such property; 

(g)    Dispositions of Cash Equivalents; 

(h)    leases, subleases, licenses or sublicenses (including the provision of software under an open source
license), in each case in the ordinary course of business and which do not materially interfere with the business of any Covenant Party or any of its Restricted Subsidiaries; 

(i)    transfers of property subject to Casualty Events; 

  
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 (j)    Dispositions of property not otherwise permitted
under this Section 7.05; provided that (i) at the time of such Disposition (other than any such Disposition made pursuant to a legally binding commitment entered into at a time when no Default exists), no Event of Default shall
exist or would result from such Disposition (other than, solely in the case of the Connect Disposition, under Section 8.01(c) and (d)) and (ii) with respect to any Disposition pursuant to this clause (j) for a purchase price in excess
of $25,000,000, any Covenant Party or any of its Restricted Subsidiaries shall receive not less than 75% of such consideration in the form of cash or Cash Equivalents (in each case, free and clear of all Liens at the time received, other than
nonconsensual Liens permitted by Section 7.01 and Liens permitted by Section 7.01(f), (k), (p), (q) and clauses (i) and (ii) of Section 7.01(r)); provided, however, that for the purposes of this clause (ii), (A) any
liabilities (as shown on the Company’s most recent balance sheet provided hereunder or in the footnotes thereto) of such Covenant Party or such Restricted Subsidiary, other than liabilities that are by their terms subordinated to the payment in
cash of the Obligations, that are assumed by the transferee with respect to the applicable Disposition and for which the Covenant Parties and all of their Restricted Subsidiaries shall have been validly released by all applicable creditors in
writing, (B) any securities received by such Covenant Party or the applicable Restricted Subsidiary from such transferee that are converted by such Covenant Party or such Restricted Subsidiary into cash (to the extent of the cash received)
within 180 days following the closing of the applicable Disposition and (C) any Designated Non-Cash Consideration received by the Covenant Parties or such Restricted Subsidiary in respect of such
Disposition having an aggregate fair market value, taken together with all other Designated Non-Cash Consideration received pursuant to this clause (C) that is at that time outstanding, not in excess of
2.5% of the Total Assets of the Covenant Parties and the Restricted Subsidiaries at the time of the receipt of such Designated Non-Cash Consideration, with the fair market value of each item of Designated Non-Cash Consideration being measured at the time received and without giving effect to subsequent changes in value, shall be deemed to be cash; 

(k)    Dispositions listed on Schedule 7.05(k); 

(l)    the direct or indirect Disposition of any Equity Interests in, or any property or assets of, BME;

 (m)    (i) Dispositions of Receivables Assets in connection with any Permitted Receivables Financing
and (ii) Dispositions of Receivables Assets or discounting of customer invoices in the ordinary course of business including through supply chain financing services; 

(n)    any swap of assets in exchange for services or other assets in the ordinary course of business of
comparable or greater value or usefulness to the business of the Company and its Subsidiaries as a whole, as determined in good faith by the management of Nielsen; 

(o)    Dispositions of Investments in joint ventures to the extent required by, or made pursuant to
customary buy/sell arrangements between, the joint venture parties set forth in joint venture arrangements and similar binding arrangements; 

(p)    Dispositions among the Covenant Parties and their Restricted Subsidiaries consisting of the
termination, forgiveness, contribution or other disposition of any intercompany note (or replacement thereof) existing on the 2020 Credit Agreement Closing Date; provided that if the transferor of such property or the foregivor of a debt is a
Loan Party, (i) the transferee or foregivee thereof must be a Loan Party or (ii) if such transaction constitutes an Investment, such transaction is permitted under Section 7.02; and 

  
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 (q)    Dispositions solely among Nielsen Holdings and
any of its Subsidiaries (including among its Subsidiaries) made to give effect to the Connect Transactions. 
 provided that any Disposition of any
property pursuant to this Section 7.05 (except pursuant to Sections 7.05(e) and (i) and except for Dispositions from a Loan Party to any other Loan Party) shall be for no less than the fair market value of such property at the time of such
Disposition. To the extent any Collateral is Disposed of as expressly permitted by this Section 7.05 to any Person other than a Loan Party, such Collateral shall be sold free and clear of the Liens created by the Loan Documents, and the
Administrative Agent or the Collateral Agent, as applicable, shall be authorized to take any actions deemed appropriate in order to effect the foregoing. 

Section 7.06    Restricted Payments. 

None of the Covenant Parties shall, nor shall any Covenant Party permit any of its Restricted Subsidiaries to, directly or indirectly, declare
or make, directly or indirectly, any Restricted Payment, except: 
 (a)    each Restricted Subsidiary may
make Restricted Payments to any Covenant Party, and other Restricted Subsidiaries of any Covenant Parties (and, in the case of a Restricted Payment by a non-wholly owned Restricted Subsidiary, to any Covenant
Party and any other Restricted Subsidiary and to each other owner of Equity Interests of such Restricted Subsidiary based on their relative ownership interests of the relevant class of Equity Interests); 

(b)    any Covenant Party and each Restricted Subsidiary may declare and make dividend payments or other
Restricted Payments payable solely in the Equity Interests (other than Disqualified Equity Interests not otherwise permitted by Section 7.03) of such Person; 

(c)    [reserved]; 

(d)    so long as no Default shall have occurred and be continuing or would result therefrom, from and
after the date Nielsen delivers an irrevocable written notice to the Administrative Agent stating that Restricted Payments will be made to fund cash interest payments required to be made by the Company (the “Company Restricted Payments
Election”), such Restricted Payments may be made; 
 (e)    to the extent constituting
Restricted Payments, any Covenant Party and its Restricted Subsidiaries may enter into and consummate transactions expressly permitted by any provision of Section 7.04 or 7.08 other than Section 7.08(f) or 7.08(l); 

(f)    repurchases of Equity Interests in any Covenant Party or any Restricted Subsidiary of a Covenant
Party deemed to occur upon exercise of stock options or warrants if such Equity Interests represent a portion of the exercise price of such options or warrants; 

(g)    each of the Covenant Parties may pay (or make Restricted Payments to allow the Company or any other
direct or indirect parent of the Covenant Parties to pay) for the repurchase, retirement or other acquisition or retirement for value of Equity Interests of such Covenant Party (or of the Company or any other such parent of such Covenant Party) by
any future, present or former employee or director of such Covenant Party (or the Company or any other direct or indirect parent of such Covenant Party) or any of its Subsidiaries pursuant to any employee or director equity plan, employee or
director stock option plan or any other employee or director benefit plan or any agreement (including any stock subscription or shareholder agreement) with any employee or director of such Covenant Party (or the Company or any other direct or
indirect parent of such Covenant Party) or any of its Restricted Subsidiaries; 

  
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 (h)    the Covenant Parties may make Restricted Payments
following the 2020 Credit Agreement Closing Date in an aggregate amount equal to (x) $250,000,000, plus, if the Total Leverage Ratio calculated on a Pro Forma Basis is less than or equal to 7.00 to 1.00, (y) the portion, if any, of the
Cumulative Credit on such date that Nielsen elects to apply to this paragraph, such election to be specified in a written notice of a Responsible Officer of Nielsen calculating in reasonable detail the amount of Cumulative Credit immediately prior
to such election and the amount thereof elected to be so applied; provided, that with respect to any Restricted Payment made pursuant to clause (y) above, no Default has occurred and is continuing or would result therefrom; 

(i)    the Covenant Parties and the Restricted Subsidiaries may make Restricted Payments to the Company or
any other direct or indirect parent of the Covenant Parties: 
 (i)    to pay its operating expenses
incurred in the ordinary course of business and other corporate overhead costs and expenses (including administrative, legal, accounting and similar expenses provided by third parties), which are reasonable and customary and incurred in the ordinary
course of business and attributable to the ownership or operations of the Covenant Parties and their Restricted Subsidiaries so long as allocable to such entity in accordance with GAAP, Transaction Expenses and any reasonable and customary
indemnification claims made by directors or officers of such parent attributable to the ownership or operations of the Covenant Parties and their Restricted Subsidiaries; 

(ii)    the proceeds of which shall be used by such parent to pay franchise taxes and other fees, taxes and
expenses required to maintain its (or any of its direct or indirect parents’) corporate existence; 

(iii)    to pay (a) value-added taxes or (b) federal, foreign, state or local income taxes, in
each case, of any consolidated, combined or similar tax group of which a direct or indirect parent of NHF is the common parent, to the extent such taxes are attributable to NHF and/or its Restricted Subsidiaries; provided that, the amount of
such payments made in respect of any taxable year shall not exceed the amount that NHF and/or its applicable Restricted Subsidiaries would have been required to pay in respect of such value-added taxes or such federal, foreign, state and/or local
income taxes (as applicable), as the case may be, if such entities were corporations paying taxes separately from any parent entity at the highest combined applicable value-added or federal, foreign, state and/or local income tax rate (as
applicable), as the case may be, for such taxable year (it being understood and agreed that if any Covenant Party or Restricted Subsidiary pays any such value-added taxes or federal, foreign, state or local income taxes directly to such taxing
authority, that a Restricted Payment in duplication of such amount shall not be permitted to be made pursuant to this clause (iii)); 

(iv)    to finance any Investment that would be permitted to be made pursuant to Section 7.02 if such
parent were subject to such section; provided that (A) such Restricted Payment shall be made substantially concurrently with the closing of such Investment and (B) such parent shall, immediately following the closing thereof, cause
(1) all property acquired (whether assets or Equity Interests) to be contributed to the Covenant Parties or the Restricted Subsidiaries or (2) the merger (to the extent permitted 

  
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in Section 7.04) of the Person formed or acquired into the Company or its Restricted Subsidiaries in order to consummate such Permitted Acquisition or Investment, in each case, in accordance
with the requirements of Section 6.11; 
 (v)    the proceeds of which shall be used by such parent
to pay fees and expenses (other than to Affiliates) related to any unsuccessful equity or debt offering or to any merger or acquisition transaction permitted by this Agreement; 

(vi)    the proceeds of which shall be used to repurchase, redeem, retire or otherwise acquire the 7%
preference shares of the Company in existence on the 2020 Credit Agreement Closing Date (at a per share price of no more than the face amount of such shares); 

(j)    any Restricted Payment of the proceeds of Indebtedness incurred to refinance Indebtedness
outstanding pursuant to Section 7.03(b)(i) and to pay accrued and unpaid interest, premium, fee and expenses related thereto; 

(k)    after a Qualified IPO, (i) any Restricted Payment to the Company or any other direct or
indirect parent of the Covenant Parties to pay listing fees and other costs and expenses attributable to being a publicly traded company which are reasonable and customary and (ii) Restricted Payments of up to 6% per annum of the net proceeds
received by (or contributed to) the Covenant Parties and their Restricted Subsidiaries from such Qualified IPO; 

(l)    the non-cash forgiveness, cancellation, termination or
disposition of the Transactions Intercompany Obligations; 
 (m)    [reserved]; 

(n)    other Restricted Payments, so long as at the time of making any such Restricted Payment, the Total
Leverage Ratio calculated on a Pro Forma Basis is less than or equal to 4.75 to 1.00; and 
 (o)    any
Restricted Payments declared or made to give effect to the Connect Transactions. 
 Section 7.07    Change in
Nature of Business. 
 None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or
indirectly, (a) engage in any material line of business substantially different from those lines of business conducted by any such Covenant Party or Restricted Subsidiary on the Sixth A&R Effective Date or any business reasonably related or
ancillary thereto and (b) except in the case of a Special Purpose Receivables Subsidiary, enter into any Permitted Receivables Financings. 

Section 7.08    Transactions with Affiliates. 

None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or indirectly, enter into any
transaction of any kind with any Affiliate of a Covenant Party, whether or not in the ordinary course of business, other than (a) transactions among any Covenant Party and its Restricted Subsidiaries or any entity that becomes a Restricted
Subsidiary as a result of such transaction, (b) on terms substantially as favorable to such Covenant Party or such Restricted Subsidiary as would be obtainable by such Covenant Party or such Restricted Subsidiary at the time in a comparable

  
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arm’s-length transaction with a Person other than an Affiliate, (c) [reserved], (d) [reserved], (e) the payment of management, transaction and
monitoring fees in an aggregate amount not to exceed the amounts permitted to be paid pursuant to the Sponsor Management Agreements as in effect on the 2020 Credit Agreement Closing Date and related indemnities and reasonable expenses,
(f) equity issuances, repurchases, retirements or other acquisitions or retirements of Equity Interests by the Covenant Parties permitted under Section 7.06, (g) loans and other transactions by any Covenant Party and its Restricted
Subsidiaries to the extent permitted under this Article VII, (h) employment and severance arrangements between any Covenant Party and its Restricted Subsidiaries and their respective officers and employees in the ordinary course of business,
(i) payments by any Covenant Party (and any direct or indirect parent thereof) pursuant to the tax sharing agreements among such Covenant Party (and any such parent thereof) and the Restricted Subsidiaries on customary terms to the extent
attributable to the ownership or operation of such Covenant Party and such Restricted Subsidiaries, (j) the payment of customary fees and reasonable out of pocket costs to, and indemnities provided on behalf of, directors, officers and
employees of any Covenant Party and its Restricted Subsidiaries in the ordinary course of business to the extent attributable to the ownership or operation of such Covenant Party and its Restricted Subsidiaries, (k) transactions pursuant to
agreements in existence on the 2020 Credit Agreement Closing Date and set forth on Schedule 7.08 or any amendment thereto to the extent such an amendment is not adverse to the Lenders in any material respect, (l) dividends, redemptions and
repurchases permitted under Section 7.06, (m) transactions in connection with a Permitted Receivables Financing, (n) transactions in connection with a Permitted Debt Offering in which a non-Affiliate
participates on substantially the same terms, (o) customary payments by any Covenant Party and any of its Restricted Subsidiaries to Valcon or the Sponsors made for any financial advisory, financing, underwriting or placement services or in
respect of other investment banking activities (including in connection with acquisitions or divestitures), which payments are approved by the majority of the members of the board of directors or a majority of the disinterested members of the board
of directors of a Covenant Party, in good faith and (p) transactions to give effect to the Connect Transactions. 

Section 7.09    Burdensome Agreements. 

None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, enter into or permit to exist any
Contractual Obligation (other than this Agreement or any other Loan Document) that limits the ability of (a) any Restricted Subsidiary of the Covenant Parties that is not a Guarantor to make Restricted Payments to any Borrower or any Guarantor
or (b) any Loan Party to create, incur, assume or suffer to exist Liens on property of such Person for the benefit of the Lenders with respect to the Facilities and the Obligations or under the Loan Documents; provided that the foregoing
clauses (a) and (b) shall not apply to Contractual Obligations which (i)(x) exist on the 2020 Credit Agreement Closing Date and (to the extent not otherwise permitted by this Section 7.09) are listed on Schedule 7.09 and (y) to the
extent Contractual Obligations permitted by the preceding clause (x) are set forth in an agreement evidencing Indebtedness, are set forth in any agreement evidencing any permitted renewal, extension or refinancing of such Indebtedness so long
as such renewal, extension or refinancing does not expand the scope of such Contractual Obligation, (ii) are binding on a Restricted Subsidiary at the time such Restricted Subsidiary first becomes a Restricted Subsidiary of the Covenant
Parties, so long as such Contractual Obligations were not entered into solely in contemplation of such Person becoming a Restricted Subsidiary of the Covenant Parties; provided further that this clause (ii) shall not apply to Contractual
Obligations that are binding on a Person that becomes a Restricted Subsidiary pursuant to Section 6.14, (iii) represent Indebtedness of a Restricted Subsidiary of the Covenant Parties which is not a Loan Party which is permitted by
Section 7.03, (iv) arise in connection with any Disposition permitted by Section 7.04 or 7.05 and relate solely to the assets or Person subject to such Disposition, (v) are customary provisions in joint venture agreements and other
similar agreements applicable to joint ventures permitted under Section 7.02 and applicable solely to such joint venture entered into in the ordinary course of business, (vi) are negative pledges and restrictions on Liens in favor

  
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of any holder of Indebtedness permitted under Section 7.03 but solely to the extent any negative pledge relates to the property financed by such Indebtedness (and excluding in any event any
Indebtedness constituting any Junior Financing), (vii) are customary restrictions on leases, subleases, licenses or asset sale agreements otherwise permitted hereby so long as such restrictions relate to the assets subject thereto,
(viii) comprise restrictions imposed by any agreement relating to secured Indebtedness permitted pursuant to Section 7.03(e) to the extent that such restrictions apply only to the property or assets securing such Indebtedness,
(ix) are customary provisions restricting subletting or assignment of any lease governing a leasehold interest of the Covenant Parties or any Restricted Subsidiary, (x) are customary provisions restricting assignment of any agreement
entered into in the ordinary course of business, (xi) are contained in any Permitted Receivables Document with respect to any Special Purpose Receivables Subsidiary, (xii) are restrictions on cash or other deposits imposed by customers
under contracts entered into in the ordinary course of business, (xiii) are in documents related to any Indebtedness permitted under Section 7.03 and are not materially more restrictive, taken as a whole, than the terms of the Loan
Documents and (xiv) are entered into to give effect to the Connect Transactions. 
 Section 7.10    Use of
Proceeds. 
 No Borrower shall use the proceeds of any Credit Extension, whether directly or indirectly, in any manner other than as
follows: 
 (a)    on or after the Pushdown Date, the proceeds of the Term Loans will be used, directly
or indirectly, to repay Outstanding Indebtedness and Existing Indebtedness or for general corporate purposes; 

(b)    on the Pushdown Date, the proceeds of the Term Loans will be used, directly or indirectly, to repay
the intercompany notes payable from TNC and ACN; 
 (c)    the proceeds of the Revolving Credit Loans
will be used for working capital and other general corporate purposes, including, after the Pushdown Date, to finance Permitted Acquisitions and other Investments; 

(d)    Letters of Credit will be used for general corporate purposes; and 

(e)    for any other purpose contemplated to otherwise fund the Transaction. 

The Borrowers confirm and shall ensure that no proceeds of any Credit Extension have been or will be used either directly or indirectly in a
manner which would constitute a “use of proceeds in Switzerland” as interpreted by the Swiss tax authorities for purposes of Swiss Withholding Tax, except and to the extent that a written confirmation or tax ruling countersigned by the
Swiss Federal Tax Administration (Eidgenössische Steuerverwaltung) has been obtained (in a form satisfactory to the Administrative Agent) confirming that the intended “use of proceeds in Switzerland” does not result in any
interest payments in respect of any Credit Extension becoming subject to a withholding or deduction for Swiss Withholding Tax. 
 No
Borrower shall directly or, to its knowledge, indirectly, use the proceeds of any Loans (A) for the purpose of funding, financing or facilitating any activities, business or transaction of or with any Sanctioned Person or (B) in any manner
that will result in a violation by any Lender of any Sanctions. 

  
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 Section 7.11    Total Leverage Ratio. 

Solely with respect to the Revolving Credit Facility and the Class A Term Loans, the Covenant Parties shall not permit the Total Leverage
Ratio as of the last day of any Test Period to be greater than 5.50 to 1.0. 
 Section 7.12    Accounting
Changes. 
 The Covenant Parties shall not make any change in their fiscal year (other than in connection with a change in accounting
practices pursuant to Section 6.01); provided, however, that the Covenant Parties may, upon written notice to the Administrative Agent, change their fiscal year to any other fiscal year reasonably acceptable to the Administrative Agent,
in which case, Nielsen and the Administrative Agent will, and are hereby authorized by the Lenders to, make any adjustments to this Agreement that are necessary to reflect such change in fiscal year. 

Section 7.13    Prepayments, Etc. of Indebtedness. 

(a)    None of the Covenant Parties shall, nor shall they permit any of their Restricted Subsidiaries to, directly or
indirectly, prepay, redeem, purchase, defease or otherwise satisfy prior to the scheduled maturity thereof in any manner (it being understood that payments of regularly scheduled interest shall be permitted) the Senior Subordinated Debt, any
subordinated Indebtedness incurred under Section 7.03(g) or any other Indebtedness that is required to be subordinated to the Obligations pursuant to the terms of the Loan Documents, but excluding any Existing Indebtedness (collectively,
“Junior Financing”) or make any payment in violation of any subordination terms of any Junior Financing Documentation, except (i) the refinancing thereof with the Net Proceeds of any Indebtedness (to the extent such
Indebtedness constitutes a Permitted Refinancing and, if such Indebtedness was originally incurred under Section 7.03(g), is permitted pursuant to Section 7.03(g)), to the extent not required to prepay any Loans pursuant to
Section 2.05(b), (ii) the conversion of any Junior Financing to Equity Interests (other than Disqualified Equity Interests) of the Company or any of its direct or indirect parents, (iii) the prepayment of Indebtedness of any Covenant Party
or any Restricted Subsidiary of a Covenant Party to the extent permitted by the Collateral Documents, (iv) any payments in respect of Senior Subordinated Debt constituting bridge loans with the proceeds of any other Junior Financing and
(v) following the 2020 Credit Agreement Closing Date, prepayments, redemptions, purchases, defeasances and other payments in respect of Junior Financings prior to their scheduled maturity in an aggregate amount not to exceed $250,000,000
plus, if the Total Leverage Ratio calculated on a Pro Forma Basis is less than or equal to 7.00 to 1.00, the portion, if any, of the Cumulative Credit on such date that Nielsen elects to apply to this paragraph, such election to be specified
in a written notice of a Responsible Officer of Nielsen calculating in reasonable detail the amount of Cumulative Credit immediately prior to such election and the amount thereof elected to be so applied and (vi) other prepayments, redemptions,
purchases, defeasances and other payments in respect of Junior Financings prior to their scheduled maturity, so long as at the time of making any such prepayment, redemption, purchase, defeasance or other payment, the Total Leverage Ratio calculated
on a Pro Forma Basis is less than or equal to 4.75 to 1.00. 
 (b)    None of the Covenant Parties shall, nor shall they
permit any of their Restricted Subsidiaries to, directly or indirectly, amend, modify or change in any manner materially adverse to the interests of the Lenders any term or condition of any Junior Financing Documentation without the consent of the
Administrative Agent (which consent shall not be unreasonably withheld). 

  
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 Section 7.14    Permitted Activities. 

With respect to Covenant Parties and their Restricted Subsidiaries, engage (directly or indirectly) in any business other than those
businesses in which Covenant Parties and their Restricted Subsidiaries are engaged on the Sixth A&R Effective Date (or which are substantially related or ancillary thereto or are reasonable extensions thereof). 

ARTICLE VIII. 
 Events
of Default and Remedies 
 Section 8.01    Events of Default. 

Any of the following shall constitute an event of default (an “Event of Default”), subject to Section 8.02(b): 

(a)    Non-Payment. Any Loan Party fails to pay
(i) when and as required to be paid herein, any amount of principal of any Loan, or (ii) within five (5) Business Days after the same becomes due, any interest on any Loan or any other amount payable hereunder or with respect to any
other Loan Document; or 
 (b)    Specific Covenants. Any Borrower fails to perform or observe any
term, covenant or agreement contained in any of Sections 6.03(a) or 6.05(a) (solely with respect to the Borrowers) or Article VII; provided that any default under Section 7.11 shall not constitute an Event of Default with respect to the Class B-4 Term Loans or Class B-2 Euro Term Loans and the Class B-4 Term Loans and
Class B-2 Euro Term Loans may not be accelerated as a result thereof until the date on which the Revolving Credit Loans (if any) and Class A Term Loans have been accelerated, and the Revolving Credit
Commitments have been terminated by the Required Class Lenders in respect of each of the Revolving Credit Facility and the Class A Term Loans; provided further that the covenant in Section 7.11 is subject to cure
pursuant to Section 8.05; or 
 (c)    Other Defaults. Any Loan Party fails to perform or
observe any other covenant or agreement (not specified in Section 8.01(a) or (b) above) contained in any Loan Document on its part to be performed or observed and such failure continues for thirty (30) days after notice thereof by the
Administrative Agent to the Borrowers; or 
 (d)    Representations and Warranties. Any
representation, warranty, certification or statement of fact made or deemed made by or on behalf of any Borrower or any other Loan Party herein, in any other Loan Document, or in any document required to be delivered in connection herewith or
therewith shall be incorrect or misleading in any material respect when made or deemed made; provided that no Event of Default shall occur under this paragraph (d) by reason of any representation set out in Section 5.20 being untrue
in any material respect as a result of any applicable Lender’s representation under Section 10.22 as to its status as a Non-Public Lender being untrue (but without prejudice to the rights of the
Agents and the Lenders under this Agreement other than under this paragraph (d) or under applicable Law and without prejudice to any other Event of Default which may occur by reason of any representation set out in Section 10.22 being
untrue in any material respect or otherwise by reason of a Lender not being a Non-Public Lender); or 

(e)    Cross-Default. Any Loan Party or any Restricted Subsidiary (A) fails to make any payment
beyond the applicable grace period with respect thereto, if any (whether by scheduled maturity, required prepayment, acceleration, demand, or otherwise) in respect of any 

  
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Indebtedness (other than Indebtedness hereunder) having an aggregate principal amount of not less than the Threshold Amount, or (B) fails to observe or perform any other agreement or
condition relating to any such Indebtedness, or any other event occurs (other than, with respect to Indebtedness consisting of Swap Contracts, termination events or equivalent events pursuant to the terms of such Swap Contracts), the effect of which
default or other event is to cause, or to permit the holder or holders of such Indebtedness (or a trustee or agent on behalf of such holder or holders or beneficiary or beneficiaries) to cause, with the giving of notice if required, such
Indebtedness to become due or to be repurchased, prepaid, defeased or redeemed (automatically or otherwise), or an offer to repurchase, prepay, defease or redeem such Indebtedness to be made, prior to its stated maturity; provided that this
clause (e)(B) shall not apply to (x) secured Indebtedness that becomes due or is mandatorily redeemable as a result of the voluntary sale or transfer of the property or assets, event of loss in each case relating to assets securing such
Indebtedness, if such sale or transfer is permitted hereunder and under the documents providing for such Indebtedness, or (y) Indebtedness that is convertible into Equity Interests and converts to Equity Interests in accordance with its terms,
or (z) any Indebtedness permitted to exist or be incurred under the terms of this Agreement that is required to be repurchased, prepaid, acquired, defeased or redeemed or with respect to which an offer to repurchase, prepay, defease or redeem
such Indebtedness is required to be made, in each case, in connection with any asset sale event, casualty, eminent domain or condemnation event or change of control in such Indebtedness giving rise to such requirement to repurchase, prepay, acquire,
defease or redeem or offer to repurchase, prepay, defease or redeem such Indebtedness, in each case, in the absence of any default thereunder; or 

(f)    Insolvency Proceedings, Etc. Any Loan Party or any Restricted Subsidiary institutes or
consents to the institution of any proceeding under any Debtor Relief Law, or makes an assignment for the benefit of creditors; or applies for or consents to the appointment of any receiver, trustee, custodian, conservator, liquidator,
rehabilitator, administrator, administrative receiver or similar officer for it or for all or any material part of its property; or any receiver, trustee, custodian, conservator, liquidator, rehabilitator, administrator, administrative receiver or
similar officer is appointed without the application or consent of such Person and the appointment continues undischarged or unstayed for sixty (60) calendar days; or any proceeding under any Debtor Relief Law relating to any such Person or to
all or any material part of its property is instituted without the consent of such Person and continues undismissed or unstayed for sixty (60) calendar days, or an order for relief is entered in any such proceeding; or 

(g)    Inability to Pay Debts; Attachment. (i) Any Loan Party or any Restricted Subsidiary
becomes unable or admits in writing its inability or fails generally to pay its debts in excess of the Threshold Amount as they become due, or (ii) any writ or warrant of attachment or execution or similar process is issued or levied against
all or any material part of the property of the Borrowers and the Restricted Subsidiaries, taken as a whole, and is not released, vacated or fully bonded within sixty (60) days after its issue or levy; or 

(h)    Judgments. There is entered against any Loan Party or any Restricted Subsidiary a final
judgment or order for the payment of money in an aggregate amount exceeding the Threshold Amount (to the extent not covered by independent third-party insurance as to which the insurer has been notified of such judgment or order and has not denied
coverage) and such judgment or order shall not have been satisfied, vacated, discharged or stayed or bonded pending an appeal for a period of sixty (60) consecutive days; or 

(i)    Invalidity of Loan Documents. Any material provision of any Loan Document, at any time after
its execution and delivery and for any reason other than as expressly permitted 

  
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hereunder or thereunder (including as a result of a transaction permitted under Section 7.04 or 7.05) or as a result of acts or omissions by the Administrative Agent or Collateral Agent or
any Lender or the satisfaction in full of all the Obligations, ceases to be in full force and effect; or any Loan Party contests in writing the validity or enforceability of any provision of any Loan Document or the validity or priority of a Lien as
required by the Collateral Documents on a material portion of the Collateral; or any Loan Party denies in writing that it has any or further liability or obligation under any Loan Document (other than as a result of repayment in full of the
Obligations and termination of the Aggregate Commitments), or purports in writing to revoke or rescind any Loan Document; or 

(j)    Change of Control. There occurs any Change of Control; or 

(k)    Collateral Documents. Any Collateral Document shall for any reason (other than pursuant to
the terms thereof, including as a result of a transaction not prohibited under this Agreement) cease to create a valid and perfected Lien, with the priority required by the Collateral Documents on and security interest in any material portion of the
Collateral purported to be covered thereby, subject to Liens permitted under Section 7.01, (i) except to the extent that any such loss of perfection or priority results from the failure of the Administrative Agent or the Collateral Agent to
maintain possession of certificates actually delivered to it representing securities pledged under the Collateral Documents or to file Uniform Commercial Code continuation statements (or similar filings outside the United States) and
(ii) except for any failure due to foreign Laws, rules and regulations as they relate to pledges of Equity Interests in Foreign Subsidiaries (other than pledges made under Laws of the applicable jurisdiction of formation of such Foreign
Subsidiary) and (iii) except as to Collateral consisting of real property to the extent that such losses are covered by a lender’s title insurance policy and such insurer has not denied coverage; or 

(l)    ERISA. (i) An ERISA Event occurs with respect to a Pension Plan or Multiemployer Plan
which has resulted or would reasonably be expected to result in liability of a Loan Party or a Restricted Subsidiary under Title IV of ERISA in an aggregate amount which would reasonably be expected to result in a Material Adverse Effect, or
(ii) a Loan Party, any Restricted Subsidiary or any ERISA Affiliate fails to pay when due, after the expiration of any applicable grace period, any installment payment with respect to its withdrawal liability under Section 4201 of ERISA
under a Multiemployer Plan which has resulted or would reasonably be expected to result in liability of a Loan Party or a Restricted Subsidiary in an aggregate amount which would reasonably be expected to result in a Material Adverse Effect. 

Section 8.02    Remedies upon Event of Default. 

(a)    If any Event of Default occurs and is continuing, the Administrative Agent may and, at the request of the Required
Lenders, shall take any or all of the following actions: 
 (i)    declare the commitment of each Lender
to make Loans and any obligation of the L/C Issuers to make L/C Credit Extensions to be terminated, whereupon such commitments and obligation shall be terminated; 

(ii)    declare the unpaid principal amount of all outstanding Loans, all interest accrued and unpaid
thereon, and all other amounts owing or payable hereunder or under any other Loan Document to be immediately due and payable, without presentment, demand, protest or other notice of any kind, all of which are hereby expressly waived by the
Borrowers; 

  
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 (iii)    require that the Borrowers Cash Collateralize
the L/C Obligations (in an amount equal to the then Outstanding Amount thereof); and 
 (iv)    subject
to the Intercreditor Agreement, exercise on behalf of itself and the Lenders all rights and remedies available to it and the Lenders under the Loan Documents or applicable Law; 

provided that upon the occurrence of an actual or deemed entry of an order for relief with respect to Nielsen under the Bankruptcy Code of the United
States, the obligation of each Lender to make Loans and any obligation of the L/C Issuers to make L/C Credit Extensions shall automatically terminate, the unpaid principal amount of all outstanding Loans and all interest and other amounts as
aforesaid shall automatically become due and payable and the obligation of the Borrowers to Cash Collateralize the L/C Obligations as aforesaid shall automatically become effective, in each case without further act of the Administrative Agent or any
Lender. 
 (b)    Notwithstanding the foregoing, for the purpose of this Agreement, for the period from the Closing Date
until the date which falls three months after the Pushdown Date (the “Clean-Up Period”), a breach of the representations and warranties or a breach of the covenants or an Event of Default,
will be deemed not to be a breach of warranty or a breach of covenant or an Event of Default (as the case may be) if it would have been (if it were not for this provision) a breach of warranty or a breach of covenant or an Event of Default only by
reason of circumstances existing at or within one month following the Pushdown Date and relating exclusively to the business or operations of the Company and its Subsidiaries (other than Nielsen) or any of them if and for so long as the
circumstances giving rise to the relevant breach of warranty or breach of covenant or Event of Default: 

(i)    are capable of being cured and, if Nielsen (or following the date which is one month after the
Pushdown Date, any of the Borrowers and their respective Subsidiaries) is aware of the relevant circumstances at the time, reasonable efforts are being used to cure the same; 

(ii)    have not been procured by or approved by Nielsen or other entities formed by the Sponsors (or
following the date which is one month after the Pushdown Date, any of the Borrowers and their respective Subsidiaries or such other entities formed by the Sponsors); and 

(iii)    do not have a Material Adverse Effect, 

provided that if the relevant circumstances are continuing at the end of the Clean-Up Period there shall be a
breach of warranty, breach of covenant or Event of Default, as the case may be. 
 Section 8.03    Exclusion of
Immaterial Subsidiaries; Certain Dutch Matters. 
 (a)    Solely for the purpose of determining whether a Default or
Event of Default has occurred under clause (f) or (g) of Section 8.01, any reference in any such clause to any Restricted Subsidiary or Loan Party shall be deemed not to include any Restricted Subsidiary affected by any event or
circumstances referred to in any such clause that did not, as of the last day of the most recent completed fiscal quarter of Nielsen, have assets with a value in excess of five percent (5%) of the consolidated total assets of the Covenant Parties
and the Restricted Subsidiaries and did not, as of the four quarter period ending on the last day of such fiscal quarter, have revenues exceeding five percent (5%) of the total revenues of the Covenant Parties and the Restricted Subsidiaries (it
being agreed that all Restricted Subsidiaries affected by any event or circumstance referred to in any such clause shall be considered together, as a single consolidated Restricted Subsidiary, for purposes of determining whether the condition
specified above is satisfied). 

  
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 (b)    For the avoidance of doubt, no legal proceeding or other
procedure under the laws of The Netherlands shall constitute a Default or Event of Default under clause (f) of Section 8.01, unless the following shall have also occurred under Dutch law: 

(i)    bankruptcy (faillissement), suspension of payments (surséance van betaling) or any
other procedure having the effect that the entity to which it applies loses the free management or ability to dispose of its property (irrespective of whether that procedure is provisional or final); or 

(ii)    dissolution (ontbinding) or any other procedure having the effect that the entity to which
it applies ceases to exist. 
 Section 8.04    Application of Funds. 

After the exercise of remedies provided for in Section 8.02 (or after the Loans have automatically become immediately due and payable and
the L/C Obligations have automatically been required to be Cash Collateralized as set forth in the proviso to Section 8.02(a)), any amounts received on account of the Obligations shall be applied by the Administrative Agent in the following
order (to the fullest extent permitted by mandatory provisions of applicable Law): 
 First, to payment of that
portion of the Obligations constituting fees, indemnities, expenses and other amounts (other than principal and interest, but including Attorney Costs payable under Section 10.04 and amounts payable under Article III) payable to the
Administrative Agent or the Collateral Agent in its capacity as such; 
 Second, to payment of that portion of the
Obligations constituting fees, indemnities and other amounts (other than principal and interest) payable to the Lenders (including Attorney Costs payable under Section 10.04 and amounts payable under Article III), ratably among them in
proportion to the amounts described in this clause Second payable to them; 
 Third, to payment of that portion
of the Obligations constituting accrued and unpaid interest on the Loans and L/C Borrowings, and any fees, premiums and scheduled periodic payments due under Treasury Services Agreements or Secured Hedge Agreements, ratably among the Secured Parties
in proportion to the respective amounts described in this clause Third payable to them; 
 Fourth, to payment
of that portion of the Obligations constituting unpaid principal of the Loans and L/C Borrowings (including to Cash Collateralize that portion of L/C Obligations comprised of the aggregate undrawn amount of Letters of Credit), and any breakage,
termination or other payments under Treasury Services Agreements or Secured Hedge Agreements, ratably among the Secured Parties in proportion to the respective amounts described in this clause Fourth held by them; 

Fifth, to the payment of all other Obligations of the Borrowers that are due and payable to the Administrative Agent and
the other Secured Parties on such date, ratably based upon the respective aggregate amounts of all such Obligations owing to the Administrative Agent and the other Secured Parties on such date; and 

Last, the balance, if any, after all of the Obligations have been paid in full, to the Borrowers or as otherwise
required by Law. 

  
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 Subject to Section 2.03(c), amounts used to Cash Collateralize the aggregate undrawn
amount of Letters of Credit pursuant to clause Fifth above shall be applied to satisfy drawings under such Letters of Credit as they occur. If any amount remains on deposit as Cash Collateral after all Letters of Credit have either been fully
drawn or expired, such remaining amount shall be applied to the other Obligations, if any, in the order set forth above and, if no Obligations remain outstanding, to the Borrowers as applicable. 

Section 8.05    Company’s Right to Cure. 

(a)    Notwithstanding anything to the contrary contained in Section 8.01 or 8.02, in the event of any Event of
Default under the covenant set forth in Section 7.11 and until the expiration of the tenth (10th) day after the date on which financial statements are required to be delivered with respect to the applicable fiscal quarter hereunder, the
Sponsors or Valcon may make a Specified Equity Contribution to the Company, and the Company shall apply the amount of the net cash proceeds thereof to increase Consolidated EBITDA with respect to such applicable quarter; provided that such
net cash proceeds (i) are actually received by NHF or its Restricted Subsidiaries (including through capital contribution of such net cash proceeds to NHF or such Restricted Subsidiaries) no later than ten (10) days after the date on which
financial statements are required to be delivered with respect to such fiscal quarter hereunder, (ii) are Not Otherwise Applied and (iii) do not exceed the aggregate amount necessary to cause the Covenant Parties to be in compliance with
Section 7.11 for any applicable period. The parties hereby acknowledge that this Section 8.05(a) may not be relied on for purposes of calculating any financial ratios other than as applicable to Section 7.11 and shall not result in
any adjustment to any amounts other than the amount of the Consolidated EBITDA referred to in the immediately preceding sentence. 

(b)    In each period of four fiscal quarters, there shall be at least one fiscal quarter in which no cure set forth in
Section 8.05(a) is made. 
 ARTICLE IX. 

Administrative Agent and Other Agents 

Section 9.01    Appointment and Authorization of Agents. 

(a)    Each Lender hereby irrevocably appoints, designates and authorizes each of the Administrative Agent and the
Collateral Agent to take such action on its behalf under the provisions of this Agreement and each other Loan Document and to exercise such powers and perform such duties as are expressly delegated to it by the terms of this Agreement or any other
Loan Document, together with such powers as are reasonably incidental thereto. Notwithstanding any provision to the contrary contained elsewhere herein or in any other Loan Document, neither the Administrative Agent nor the Collateral Agent shall
have any duties or responsibilities, except those expressly set forth herein, nor shall the Administrative Agent or the Collateral Agent have or be deemed to have any fiduciary relationship with any Lender or Participant, and no implied covenants,
functions, responsibilities, duties, obligations or liabilities shall be read into this Agreement or any other Loan Document or otherwise exist against the Administrative Agent or the Collateral Agent. Without limiting the generality of the
foregoing sentence, the use of the term “agent” herein and in the other Loan Documents with reference to any Agent is not intended to connote any fiduciary or other implied (or express) obligations arising under agency doctrine of any
applicable Law. Instead, such term is used merely as a matter of market custom, and is intended to create or reflect only an administrative relationship between independent contracting parties. 

(b)    Each L/C Issuer shall act on behalf of the Lenders with respect to any Letters of Credit issued by it and the
documents associated therewith, and each such L/C Issuer shall have all of the benefits and immunities (i) provided to the Agents in this Article IX with respect to any acts taken or 

  
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omissions suffered by such L/C Issuer in connection with Letters of Credit issued by it or proposed to be issued by it and the applications and agreements for letters of credit pertaining to such
Letters of Credit as fully as if the term “Agent” as used in this Article IX and in the definition of “Agent-Related Person” included such L/C Issuer with respect to such acts or omissions, and (ii) as additionally provided
herein with respect to such L/C Issuer. 
 (c)    Each of the Secured Parties hereby irrevocably appoints and authorizes
the Collateral Agent to act as the agent of (and to hold any security interest created by the Collateral Documents for and on behalf of or on trust for and to enter into any “Parallel Debt” as defined in the Collateral Documents governed
by Dutch law) such Secured Party for purposes of acquiring, holding and enforcing any and all Liens on Collateral granted by the Loan Parties to secure any of the Obligations, together with such powers and discretion as are reasonably incidental
thereto. In this connection, the Collateral Agent (and any co-agents, sub-agents and
attorneys-in-fact appointed by the Administrative Agent pursuant to Section 9.02 for purposes of holding or enforcing any Lien on the Collateral (or any portion
thereof) granted under the Collateral Documents, or for exercising any rights and remedies thereunder at the direction of the Collateral Agent), shall be entitled to the benefits of all provisions of this Article IX (including, Section 9.07, as
though such co-agents, sub-agents and attorneys-in-fact were the Collateral Agent under
the Loan Documents) as if set forth in full herein with respect thereto. 
 Section 9.02    Delegation of
Duties. 
 Each of the Administrative Agent and the Collateral Agent may execute any of its duties under this Agreement or any other
Loan Document (including for purposes of holding or enforcing any Lien on the Collateral (or any portion thereof) granted under the Collateral Documents or of exercising any rights and remedies thereunder) by or through agents, employees or attorneys-in-fact, including for the purpose of any Borrowings or payments in Alternative Currencies, such sub-agents as shall be
deemed necessary by the Administrative Agent or the Collateral Agent, as the case may be, and shall be entitled to advice of counsel and other consultants or experts concerning all matters pertaining to such duties. The Administrative Agent shall
not be responsible for the negligence or misconduct of any agent or sub-agent or attorney-in-fact that it selects in the absence
of gross negligence or willful misconduct (as determined in the final judgment of a court of competent jurisdiction). 

Section 9.03    Liability of Agents. 

No Agent-Related Person shall (a) be liable for any action taken or omitted to be taken by any of them under or in connection with this
Agreement or any other Loan Document or the transactions contemplated hereby (except for its own gross negligence or willful misconduct, as determined by the final judgment of a court of competent jurisdiction, in connection with its duties
expressly set forth herein), or (b) be responsible in any manner to any Lender or Participant for any recital, statement, representation or warranty made by any Loan Party or any officer thereof, contained herein or in any other Loan Document,
or in any certificate, report, statement or other document referred to or provided for in, or received by the Administrative Agent or the Collateral Agent under or in connection with, this Agreement or any other Loan Document, or the validity,
effectiveness, genuineness, enforceability or sufficiency of this Agreement or any other Loan Document, or the perfection or priority of any Lien or security interest created or purported to be created under the Collateral Documents, or for any
failure of any Loan Party or any other party to any Loan Document to perform its obligations hereunder or thereunder. No Agent-Related Person shall be under any obligation to any Lender or participant to ascertain or to inquire as to the observance
or performance of any of the agreements contained in, or conditions of, this Agreement or any other Loan Document, or to inspect the properties, books or records of any Loan Party or any Affiliate thereof. 

  
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 Section 9.04    Reliance by Agents. 

(a)    Each Agent shall be entitled to rely, and shall be fully protected in relying, upon any writing, communication,
signature, resolution, representation, notice, consent, certificate, affidavit, letter, telegram, facsimile, telex or telephone message, electronic mail message, statement or other document or conversation believed by it to be genuine and correct
and to have been signed, sent or made by the proper Person or Persons, and upon advice and statements of legal counsel (including counsel to any Loan Party), independent accountants and other experts selected by such Agent. Each Agent shall be fully
justified in failing or refusing to take any action under any Loan Document unless it shall first receive such advice or concurrence of the Required Lenders as it deems appropriate and, if it so requests, it shall first be indemnified to its
satisfaction by the Lenders against any and all liability and expense which may be incurred by it by reason of taking or continuing to take any such action. Each Agent shall in all cases be fully protected in acting, or in refraining from acting,
under this Agreement or any other Loan Document in accordance with a request or consent of the Required Lenders (or such greater number of Lenders as may be expressly required hereby in any instance) and such request and any action taken or failure
to act pursuant thereto shall be binding upon all the Lenders. 
 (b)    For purposes of determining compliance with the
conditions specified in Section 4.02, each Lender that has signed this Agreement shall be deemed to have consented to, approved or accepted or to be satisfied with, each document or other matter required thereunder to be consented to or
approved by or acceptable or satisfactory to a Lender unless the Administrative Agent shall have received notice from such Lender prior to the proposed Closing Date specifying its objection thereto. 

Section 9.05    Notice of Default. 

The Administrative Agent shall not be deemed to have knowledge or notice of the occurrence of any Default, except with respect to defaults in
the payment of principal, interest and fees required to be paid to the Administrative Agent for the account of the Lenders, unless the Administrative Agent shall have received written notice from a Lender or any Borrower referring to this Agreement,
describing such Default and stating that such notice is a “notice of default.” The Administrative Agent will notify the Lenders of its receipt of any such notice. The Administrative Agent shall take such action with respect to any Event of
Default as may be directed by the Required Lenders in accordance with Article VIII; provided that unless and until the Administrative Agent has received any such direction, the Administrative Agent may (but shall not be obligated to) take
such action, or refrain from taking such action, with respect to such Event of Default as it shall deem advisable or in the best interest of the Lenders. 

Section 9.06    Credit Decision; Disclosure of Information by Agents. 

Each Lender acknowledges that no Agent-Related Person has made any representation or warranty to it, and that no act by any Agent hereafter
taken, including any consent to and acceptance of any assignment or review of the affairs of any Loan Party or any Affiliate thereof, shall be deemed to constitute any representation or warranty by any Agent-Related Person to any Lender as to any
matter, including whether Agent-Related Persons have disclosed material information in their possession. Each Lender represents to each Agent that it has, independently and without reliance upon any Agent-Related Person and based on such documents
and information as it has deemed appropriate, made its own appraisal of and investigation into the business, prospects, operations, property, financial and other condition and creditworthiness of the Loan Parties and their Subsidiaries, and all
applicable bank or other regulatory Laws relating to the transactions contemplated hereby, and made its own decision to enter into this Agreement and to extend credit to any Borrower hereunder. Each Lender also represents that it will, independently
and without reliance upon any Agent-Related Person and based on such documents and 

  
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information as it shall deem appropriate at the time, continue to make its own credit analysis, appraisals and decisions in taking or not taking action under this Agreement and the other Loan
Documents, and to make such investigations as it deems necessary to inform itself as to the business, prospects, operations, property, financial and other condition and creditworthiness of the Loan Parties. Except for notices, reports and other
documents expressly required to be furnished to the Lenders by any Agent herein, such Agent shall not have any duty or responsibility to provide any Lender with any credit or other information concerning the business, prospects, operations,
property, financial and other condition or creditworthiness of any of the Loan Parties or any of their Affiliates which may come into the possession of any Agent-Related Person. 

Section 9.07    Indemnification of Agents. 

Whether or not the transactions contemplated hereby are consummated, the Lenders shall indemnify upon demand each Agent-Related Person (to the
extent not reimbursed by or on behalf of any Loan Party and without limiting the obligation of any Loan Party to do so), pro rata, and hold harmless each Agent-Related Person from and against any and all Indemnified Liabilities (as defined below)
incurred by it; provided that no Lender shall be liable for the payment to any Agent-Related Person of any portion of such Indemnified Liabilities resulting from such Agent-Related Person’s own gross negligence or willful misconduct, as
determined by the final judgment of a court of competent jurisdiction; provided that no action taken in accordance with the directions of the Required Lenders (or such other number or percentage of the Lenders as shall be required by the Loan
Documents) shall be deemed to constitute gross negligence or willful misconduct for purposes of this Section 9.07; provided, further that any obligation to indemnify an L/C Issuer pursuant to this Section 9.07 shall be limited to
Tranche A Revolving Credit Lenders only. In the case of any investigation, litigation or proceeding giving rise to any Indemnified Liabilities, this Section 9.07 applies whether any such investigation, litigation or proceeding is brought
by any Lender or any other Person. Without limitation of the foregoing, each Lender shall reimburse each of the Administrative Agent and the Collateral Agent upon demand for its ratable share of any costs or out-of-pocket expenses (including Attorney Costs) incurred by the Administrative Agent or the Collateral Agent, as the case may be, in connection with the preparation, execution, delivery, administration,
modification, amendment or enforcement (whether through negotiations, legal proceedings or otherwise) of, or legal advice in respect of rights or responsibilities under, this Agreement, any other Loan Document, or any document contemplated by or
referred to herein, to the extent that the Administrative Agent or the Collateral Agent, as the case may be, is not reimbursed for such expenses by or on behalf of the Loan Parties. The undertaking in this Section 9.07 shall survive termination
of the Aggregate Commitments, the payment of all other Obligations and the resignation of the Administrative Agent or the Collateral Agent, as the case may be. 

Section 9.08    Agents in Their Individual Capacities. 

Citibank, N.A. and its Affiliates may make loans to, issue letters of credit for the account of, accept deposits from, acquire Equity
Interests in and generally engage in any kind of banking, trust, financial advisory, underwriting or other business with the Borrowers and their respective Affiliates as though Citibank, N.A. were not the Administrative Agent, the Collateral Agent
or an L/C Issuer hereunder and without notice to or consent of the Lenders. The Lenders acknowledge that, pursuant to such activities, Citibank, N.A. or its Affiliates may receive information regarding the Borrowers or their respective Affiliates
(including information that may be subject to confidentiality obligations in favor of any such Borrower or such Affiliate) and acknowledge that neither the Administrative Agent nor the Collateral Agent shall be under any obligation to provide such
information to them. With respect to its Loans, Citibank, N.A. and its Affiliates shall have the same rights and powers under this Agreement as any other Lender and may exercise such rights and powers as though it were not the Administrative Agent,
the Collateral Agent or an L/C Issuer, and the terms “Lender” and “Lenders” include Citibank, N.A. in its individual capacity. Any successor to Citibank, N.A. as the Administrative Agent or the Collateral Agent shall also have
the rights attributed to Citibank, N.A. under this paragraph. 

  
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 Section 9.09    Successor Agents. 

Each of the Administrative Agent and the Collateral Agent may resign as the Administrative Agent or the Collateral Agent, as applicable, upon
thirty (30) days’ notice to the Lenders and Nielsen. If the Administrative Agent or the Collateral Agent resigns under this Agreement, the Required Lenders shall appoint from among the Lenders a successor agent for the Lenders, which
successor agent shall be consented to by Nielsen at all times other than during the existence of an Event of Default (which consent of Nielsen shall not be unreasonably withheld or delayed). If no successor agent is appointed prior to the effective
date of the resignation of the Administrative Agent or the Collateral Agent, as applicable, the Administrative Agent or the Collateral Agent, as applicable, may appoint, after consulting with the Lenders and Nielsen, a successor agent from among the
Lenders. Upon the acceptance of its appointment as successor agent hereunder, the Person acting as such successor agent shall succeed to all the rights, powers and duties of the retiring Administrative Agent or retiring Collateral Agent and the term
“Administrative Agent” or “Collateral Agent” shall mean such successor administrative agent or collateral agent and/or Supplemental Agent, as the case may be, and the retiring Administrative Agent’s or Collateral
Agent’s appointment, powers and duties as the Administrative Agent or Collateral Agent shall be terminated. After the retiring Administrative Agent’s or the Collateral Agent’s resignation hereunder as the Administrative Agent or
Collateral Agent, the provisions of this Article IX and Sections 10.04 and 10.05 shall inure to its benefit as to any actions taken or omitted to be taken by it while it was the Administrative Agent or Collateral Agent under this Agreement. If no
successor agent has accepted appointment as the Administrative Agent or the Collateral Agent by the date which is thirty (30) days following the retiring Administrative Agent’s or Collateral Agent’s notice of resignation, the retiring
Administrative Agent’s or the retiring Collateral Agent’s resignation shall nevertheless thereupon become effective and the Lenders shall perform all of the duties of the Administrative Agent or Collateral Agent hereunder until such time,
if any, as the Required Lenders appoint a successor agent as provided for above. Upon the acceptance of any appointment as the Administrative Agent or Collateral Agent hereunder by a successor and upon the execution and filing or recording of such
financing statements, or amendments thereto, and such other instruments or notices, as may be necessary or desirable, or as the Required Lenders may request, in order to (a) continue the perfection of the Liens granted or purported to be
granted by the Collateral Documents or (b) otherwise ensure that Section 6.11 is satisfied, the Administrative Agent or Collateral Agent shall thereupon succeed to and become vested with all the rights, powers, discretion, privileges, and
duties of the retiring Administrative Agent or Collateral Agent, and the retiring Administrative Agent or Collateral Agent shall be discharged from its duties and obligations under the Loan Documents. After the retiring Administrative Agent’s
or Collateral Agent’s resignation hereunder as the Administrative Agent or the Collateral Agent, the provisions of this Article IX shall continue in effect for its benefit in respect of any actions taken or omitted to be taken by it while it
was acting as the Administrative Agent or the Collateral Agent. 
 Section 9.10    Administrative Agent May File
Proofs of Claim. 
 In case of the pendency of any receivership, insolvency, liquidation, bankruptcy, reorganization, arrangement,
adjustment, composition or other judicial proceeding relative to any Loan Party, the Administrative Agent (irrespective of whether the principal of any Loan or L/C Obligation shall then be due and payable as herein expressed or by declaration or
otherwise and irrespective of whether the Administrative Agent shall have made any demand on any Borrower or the Collateral Agent) shall be (to the fullest extent permitted by mandatory provisions of applicable Law) entitled and empowered, by
intervention in such proceeding or otherwise: 

  
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 (a)    to file and prove a claim for the whole amount of
the principal and interest owing and unpaid in respect of the Loans, L/C Obligations and all other Obligations that are owing and unpaid and to file such other documents as may be necessary or advisable in order to have the claims of the Lenders,
the Collateral Agent and the Administrative Agent (including any claim for the reasonable compensation, expenses, disbursements and advances of the Lenders, the Collateral Agent and the Administrative Agent and their respective agents and counsel
and all other amounts due the Lenders, the Collateral Agent and the Administrative Agent under Sections 2.03(h) and (i), 2.09 and 10.04) allowed in such judicial proceeding; and 

(b)    to collect and receive any monies or other property payable or deliverable on any such claims and to
distribute the same; 
 and any custodian, curator, receiver, assignee, trustee, liquidator, sequestrator or other similar official in any such judicial
proceeding is hereby authorized by each Lender to make such payments to the Administrative Agent or the Collateral Agent and, in the event that the Administrative Agent shall consent to the making of such payments directly to the Lenders, to pay to
the Administrative Agent or the Collateral Agent any amount due for the reasonable compensation, expenses, disbursements and advances of the Agents and their respective agents and counsel, and any other amounts due the Administrative Agent or the
Collateral Agent under Sections 2.09 and 10.04. 
 Nothing contained herein shall be deemed to authorize the Administrative Agent to
authorize or consent to or accept or adopt on behalf of any Lender any plan of reorganization, arrangement, adjustment or composition affecting the Obligations or the rights of any Lender or to authorize the Administrative Agent to vote in respect
of the claim of any Lender in any such proceeding. 
 Section 9.11    Collateral and Guaranty Matters. 

The Lenders irrevocably agree: 

(a)    that any Lien on any property granted to or held by the Administrative Agent or the Collateral Agent
under any Loan Document shall be automatically released (i) upon termination of the Aggregate Commitments and payment in full of all Obligations (other than (x) obligations under Secured Hedge Agreements and Treasury Services Agreements
not yet due and payable and (y) contingent indemnification obligations not yet accrued and payable) and the expiration or termination or cash collateralization of all Letters of Credit, (ii) at the time the property subject to such Lien is
transferred or to be transferred as part of or in connection with any transfer permitted hereunder or under any other Loan Document to any Person other than a Person required to grant a Lien to the Administrative Agent or the Collateral Agent under
the Loan Documents (or, if such transferee is a Person required to grant a Lien to the Administrative Agent or the Collateral Agent on such asset, at the option of the applicable Loan Party, such Lien on such asset may still be released in
connection with the transfer so long as (x) the transferee grants a new Lien to the Administrative Agent or Collateral Agent on such asset substantially concurrently with the transfer of such asset, (y) the transfer is between parties
organized under the laws of different jurisdictions and at least one of such parties is a Foreign Subsidiary and (z) the priority of the new Lien is the same as that of the original Lien), (iii) subject to Section 10.01, if the release of
such Lien is approved, authorized or ratified in writing by the Required Lenders, (iv) if the property subject to such Lien is owned by a Guarantor, upon release of such Guarantor from its obligations under its Guaranty pursuant to clause
(c) below or (v) upon the terms of the Collateral Documents or the Intercreditor Agreement or any other intercreditor agreement entered into pursuant hereto; 

  
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 (b)    To release or subordinate any Lien on any
property granted to or held by the Administrative Agent or the Collateral Agent under any Loan Document to the holder of any Lien on such property that is permitted by Section 7.01(i); 

(c)    That any Guarantor shall be automatically released from its obligations under the Guaranty if such
Person ceases to be a Restricted Subsidiary or becomes an Excluded Subsidiary as a result of a transaction or designation permitted hereunder; provided that no such release shall occur if such Guarantor continues to be a guarantor in respect
of the Senior Subordinated Debt, the Senior Unsecured Debt, the 2020 Credit Agreement or any Junior Financing; and 

(d)    That each of the Administrative Agent and the Collateral Agent are authorized to enter into the
Intercreditor Agreement (including any joinders thereto) and any other intercreditor agreement it deems reasonable in connection with any Permitted Debt Offering (of junior lien priority or otherwise) and that if any such intercreditor agreement is
posted to the Lenders three (3) Business Days before being executed and the Required Lenders shall not have objected to such intercreditor agreement the Required Lenders shall be deemed to agree that the Administrative Agent’s or the
Collateral Agent’s entry into such intercreditor agreement is reasonable and to have consented to such intercreditor agreement and such Agent’s execution thereof. 

Upon request by the Administrative Agent or the Collateral Agent at any time, the Required Lenders will confirm in writing the Administrative
Agent’s or the Collateral Agent’s authority to release or subordinate its interest in particular types or items of property, or to release any Guarantor from its obligations under the Guaranty pursuant to this Section 9.11. In each
case as specified in this Section 9.11, the Administrative Agent or the Collateral Agent will (and each Lender irrevocably authorizes the Administrative Agent and the Collateral Agent to), at the Borrowers’ expense, execute and deliver to
the applicable Loan Party such documents as the Borrowers may reasonably request to evidence the release or subordination of such item of Collateral from the assignment and security interest granted under the Collateral Documents, or to evidence the
release of such Guarantor from its obligations under the Guaranty, in each case in accordance with the terms of the Loan Documents and this Section 9.11. 

Section 9.12    Other Agents; Arrangers and Managers. 

None of the Lenders or other Persons identified on the facing page or signature pages of this Agreement as a
“co-syndication agent,” “co-documentation agent,” “joint bookrunner” or “arranger” shall have any right, power, obligation,
liability, responsibility or duty under this Agreement other than those applicable to all Lenders as such. Without limiting the foregoing, none of the Lenders or other Persons so identified shall have or be deemed to have any fiduciary relationship
with any Lender. Each Lender acknowledges that it has not relied, and will not rely, on any of the Lenders or other Persons so identified in deciding to enter into this Agreement or in taking or not taking action hereunder. 

Section 9.13    Appointment of Supplemental Agents. 

(a)    It is the purpose of this Agreement and the other Loan Documents that there shall be no violation of any Law of any
jurisdiction denying or restricting the right of banking corporations or associations to transact business as agent or trustee in such jurisdiction. It is recognized that in case of litigation under this Agreement or any of the other Loan Documents,
and in particular in case of the enforcement of any of the Loan Documents, or in case the Administrative Agent or the Collateral Agent deems that by reason of any present or future Law of any jurisdiction it may not exercise any of the rights,
powers or remedies granted herein or in any of the other Loan Documents or take any other action which may be desirable or necessary in connection therewith, the Administrative Agent and the Collateral Agent

  
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are hereby authorized to appoint an additional individual or institution selected by the Administrative Agent or the Collateral Agent in its sole discretion as a separate trustee, co-trustee, administrative agent, collateral agent, administrative sub-agent or administrative co-agent (any such additional individual
or institution being referred to herein individually as a “Supplemental Agent” and collectively as “Supplemental Agents”). 

(b)    In the event that the Collateral Agent appoints a Supplemental Agent with respect to any Collateral, (i) each
and every right, power, privilege or duty expressed or intended by this Agreement or any of the other Loan Documents to be exercised by or vested in or conveyed to the Collateral Agent with respect to such Collateral shall be exercisable by and vest
in such Supplemental Agent to the extent, and only to the extent, necessary to enable such Supplemental Agent to exercise such rights, powers and privileges with respect to such Collateral and to perform such duties with respect to such Collateral,
and every covenant and obligation contained in the Loan Documents and necessary to the exercise or performance thereof by such Supplemental Agent shall run to and be enforceable by either the Collateral Agent or such Supplemental Agent, and
(ii) the provisions of this Article IX and of Sections 10.04 and 10.05 that refer to the Administrative Agent shall inure to the benefit of such Supplemental Agent and all references therein to the Collateral Agent shall be deemed to be
references to the Collateral Agent and/or such Supplemental Agent, as the context may require. 
 (c)    Should any
instrument in writing from any Loan Party be required by any Supplemental Agent so appointed by the Administrative Agent or the Collateral Agent for more fully and certainly vesting in and confirming to him or it such rights, powers, privileges and
duties, such Loan Party shall execute, acknowledge and deliver any and all such instruments promptly upon request by the Administrative Agent or the Collateral Agent. In case any Supplemental Agent, or a successor thereto, shall die, become
incapable of acting, resign or be removed, all the rights, powers, privileges and duties of such Supplemental Agent, to the extent permitted by Law, shall vest in and be exercised by the Administrative Agent until the appointment of a new
Supplemental Agent. 
 Section 9.14    Withholding Taxes. 

To the extent required by any applicable Law, the Administrative Agent may withhold from any payment to any Lender an amount equivalent to any
applicable withholding tax. If any taxing authority asserts a claim that the Administrative Agent did not properly withhold tax from amounts paid to or for the account of any Lender for any reason (including, without limitation, because the
appropriate documentation was not delivered or not properly executed, or because such Lender failed to notify the Administrative Agent of a change in circumstance that rendered the exemption from, or reduction of, withholding Tax ineffective), such
Lender shall, within ten (10) days after written demand therefor, indemnify and hold harmless the Administrative Agent (to the extent that the Administrative Agent has not already been reimbursed by any Borrower or any Guarantor pursuant to
Section 3.01) for all amounts paid, directly or indirectly, by the Administrative Agent as Taxes or otherwise, together with all expenses incurred, including legal expenses and any other out-of-pocket expenses, whether or not such Tax was correctly or legally imposed or asserted by the relevant Governmental Authority. A certificate as to the amount of such payment or liability delivered to
any Lender by the Administrative Agent shall be conclusive absent manifest error. Each Lender hereby authorizes the Administrative Agent to set off and apply any and all amounts at any time owing to such Lender under this Agreement or any other Loan
Document against any amount due the Administrative Agent under this Section 9.14. The agreements in this Section 9.14 shall survive the resignation and/or replacement of the Administrative Agent, any assignment of rights by, or the
replacement of, a Lender and the repayment, satisfaction or discharge of all other Obligations. 

  
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 ARTICLE X. 

Miscellaneous 

Section 10.01    Amendments, Etc. 

Except as otherwise set forth in this Agreement, no amendment or waiver of any provision of this Agreement or any other Loan Document, and no
consent to any departure by any Loan Party therefrom, shall be effective unless in writing signed by the Required Lenders and such Loan Party and each such waiver or consent shall be effective only in the specific instance and for the specific
purpose for which given; provided that, no such amendment, waiver or consent shall: 

(a)    extend or increase the Commitment of any Lender without the written consent of each Lender holding
such Commitment (it being understood that a waiver of any condition precedent or of any Default, mandatory prepayment or mandatory reduction of the Commitments shall not constitute an extension or increase of any Commitment of any Lender); 

(b)    postpone any date scheduled for, or reduce or forgive the amount of, any payment of principal or
interest under Section 2.07 or 2.08 without the written consent of each Lender holding the applicable Obligation (it being understood that the waiver of (or amendment to the terms of) any mandatory prepayment of the Term Loans shall not
constitute a postponement of any date scheduled for the payment of principal or interest and it being understood that any change to the definition of “Total Leverage Ratio” or in the component definitions thereof shall not constitute a
reduction or forgiveness in any rate of interest); 
 (c)    reduce or forgive the principal of, or the
rate of interest specified herein on, any Loan, or L/C Borrowing, or (subject to clause (iii) of the second proviso to this Section 10.01) any fees or other amounts payable hereunder or under any other Loan Document (or change the timing
of payments of such fees or other amounts) without the written consent of each Lender holding such Loan, L/C Borrowing or to whom such fee or other amount is owed (it being understood that any change to the definition of “Total Leverage
Ratio” or in the component definitions thereof shall not constitute a reduction or forgiveness in any rate of interest); provided that, only the consent of the Required Lenders shall be necessary to amend the definition of “Default
Rate” or to waive any obligation of the Borrowers to pay interest at the Default Rate; 

(d)    change any provision of this Section 10.01, the definition of “Required Lenders” or
“Pro Rata Share” or Section 2.06(c), 2.12(a), 2.13 or 8.04 without the written consent of each Lender; 

(e)    other than in connection with a transaction permitted under Section 7.04 or 7.05, release all
or substantially all of the Collateral in any transaction or series of related transactions, without the written consent of each Lender; 

(f)    other than in connection with a transaction permitted under Section 7.04 or 7.05, release all
or substantially all of the aggregate value of the Guarantees, without the written consent of each Lender; 

(g)    without the written consent of the Required Class Lenders, adversely affect the rights of a
Class in respect of payments or Collateral in a manner different to the effect of such amendment, waiver or consent on any other Class; or 

  
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 (h)    amend the definition of “Interest
Period” to allow intervals in excess of six months without the agreement of each affected Lender without the written consent of each Lender affected thereby, 

and provided further that (i) no amendment, waiver or consent shall, unless in writing and signed by each L/C Issuer in addition to the Lenders
required above, affect the rights or duties of an L/C Issuer under this Agreement or any Letter of Credit Application relating to any Letter of Credit issued or to be issued by it; (ii) no amendment, waiver or consent shall, unless in writing
and signed by a Swing Line Lender in addition to the Lenders required above, affect the rights or duties of such Swing Line Lender under this Agreement; (iii) no amendment, waiver or consent shall, unless in writing and signed by the
Administrative Agent or the Collateral Agent, as applicable, in addition to the Lenders required above, affect the rights or duties of, or any fees or other amounts payable to, the Administrative Agent or the Collateral Agent, as applicable, under
this Agreement or any other Loan Document; and (iv) Section 10.07(h) may not be amended, waived or otherwise modified without the consent of each Granting Lender all or any part of whose Loans are being funded by an SPC at the time of such
amendment, waiver or other modification. Notwithstanding anything to the contrary herein, no Defaulting Lender shall have any right to approve or disapprove any amendment, waiver or consent hereunder, except that the Commitment of such Lender may
not be increased or extended without the consent of such Lender (it being understood that any Commitments or Loans held or deemed held by any Defaulting Lender shall be excluded for a vote of the Lenders hereunder requiring any consent of the
Lenders). 
 Notwithstanding the foregoing, only the Required Class Lenders in respect of each of the Tranche A Revolving Credit
Facility and the Class A Term Loans shall have the ability to waive, amend, supplement or modify the covenant set forth in Section 7.11 (or the defined terms to the extent used therein but not as used in any other Section of this
Agreement) or Section 8.01 (solely as it relates to Section 7.11). 
 Notwithstanding the foregoing, this Agreement may be amended
(or amended and restated) with the written consent of the Required Lenders, the Administrative Agent and the Borrowers (a) to add one or more additional credit facilities to this Agreement and to permit the extensions of credit from time to
time outstanding thereunder and the accrued interest and fees in respect thereof to share ratably in the benefits of this Agreement and the other Loan Documents with the Term Loans and the Revolving Credit Loans and the accrued interest and fees in
respect thereof and (b) to include appropriately the Lenders holding such credit facilities in any determination of the Required Lenders. Notwithstanding the foregoing, this Agreement may be amended to adjust the borrowing mechanics related to
Swing Line Loans with only the written consent of the Administrative Agent, the applicable Swing Line Lender(s) and the Borrowers so long as the obligations of the Tranche A Revolving Credit Lenders and, if applicable, the other Swing Line Lender
are not affected thereby. 
 In addition, notwithstanding the foregoing, this Agreement may be amended with the written consent of the
Administrative Agent, the Borrowers and the Lenders providing the relevant Dollar Replacement Term Loans or Euro Replacement Term Loans (as defined below) to permit the refinancing of all outstanding Dollar Term Loans (“Dollar Refinanced
Term Loans”) or Class B-2 Euro Term Loans (“Euro Refinanced Term Loans”) with a replacement Dollar term loan tranche denominated in Dollars (“Dollar Replacement Term
Loans”) or Class B-2 Euro term loan tranche denominated in Euros (“Euro Replacement Term Loans”), respectively, hereunder; provided that (a) the aggregate principal
amount of such Dollar Replacement Term Loans or Euro Replacement Term Loans shall not exceed the aggregate principal amount of such Dollar Refinanced Term Loans or Euro Refinanced Term Loans, respectively, (b) the Applicable Rate for such
Dollar Replacement Term Loans or Euro Replacement Term Loans shall not be higher than the Applicable Rate for such Dollar Refinanced Term Loans or Euro Refinanced Term Loans, respectively, (c) the Weighted Average Life to Maturity of such
Dollar 

  
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Replacement Term Loans or Euro Replacement Term Loans shall not be shorter than the Weighted Average Life to Maturity of such Dollar Refinanced Term Loans or Euro Refinanced Term Loans,
respectively, at the time of such refinancing (except to the extent of nominal amortization for periods where amortization has been eliminated as a result of prepayment of the applicable Term Loans) and (d) all other terms applicable to such
Dollar Replacement Term Loans or Euro Replacement Term Loans shall be substantially identical to, or less favorable to the Lenders providing such Dollar Replacement Term Loans or Euro Replacement Term Loans than, those applicable to such Dollar
Refinanced Term Loans or Euro Refinanced Term Loans, respectively, except to the extent necessary to provide for covenants and other terms applicable to any period after the latest final maturity of the Term Loans in effect immediately prior to such
refinancing. 
 Notwithstanding anything to the contrary contained in Section 10.01, guarantees, collateral security documents and
related documents executed by Foreign Subsidiaries in connection with this Agreement may be in a form reasonably determined by the Administrative Agent and may be, together with this Agreement, amended and waived with the consent of the
Administrative Agent at the request of Nielsen without the need to obtain the consent of any other Lender if such amendment or waiver is delivered in order (i) to comply with the local Law or advice of local counsel, (ii) to cure
ambiguities or defects or (iii) to cause such guarantee, collateral security document or other document to be consistent with this Agreement and the other Loan Documents. 

Section 10.02    Notices and Other Communications; Facsimile Copies. 

(a)    General. Unless otherwise expressly provided herein, all notices and other communications provided for
hereunder or under any other Loan Document shall be in writing (including by facsimile transmission). All such written notices shall be mailed, faxed or delivered to the applicable address, facsimile number or electronic mail address, and all
notices and other communications expressly permitted hereunder to be given by telephone shall be made to the applicable telephone number, as follows: 

(i)    if to the Borrowers or the Administrative Agent, the Collateral Agent, an L/C Issuer or a Swing Line
Lender, to the address, facsimile number, electronic mail address or telephone number specified for such Person on Schedule 10.02 or to such other address, facsimile number, electronic mail address or telephone number as shall be designated by such
party in a notice to the other parties; and 
 (ii)    if to any other Lender, to the address, facsimile
number, electronic mail address or telephone number specified in its Administrative Questionnaire or to such other address, facsimile number, electronic mail address or telephone number as shall be designated by such party in a notice to the
Borrowers and the Administrative Agent, the Collateral Agent, an L/C Issuer or a Swing Line Lender. 
 All such notices and other communications shall be
deemed to be given or made upon the earlier to occur of (i) actual receipt by the relevant party hereto and (ii) (A) if delivered by hand or by courier, when signed for by or on behalf of the relevant party hereto; (B) if delivered by
mail, four (4) Business Days after deposit in the mails, postage prepaid; (C) if delivered by facsimile, when sent and receipt has been confirmed by telephone; and (D) if delivered by electronic mail (which form of delivery is subject
to the provisions of Section 10.02(c)), when delivered; provided that notices and other communications to the Administrative Agent, the Collateral Agent, an L/C Issuer and a Swing Line Lender pursuant to Article II shall not be effective
until actually received by such Person. In no event shall a voice mail message be effective as a notice, communication or confirmation hereunder. 

  
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 (b)    [Reserved]. 

(c)    Reliance by Agents and Lenders. The Administrative Agent, the Collateral Agent and the Lenders shall be
entitled to rely and act upon any notices (including telephonic Committed Loan Notices and Swing Line Loan Notices) purportedly given by or on behalf of any Borrower even if (i) such notices were not made in a manner specified herein, were
incomplete or were not preceded or followed by any other form of notice specified herein, or (ii) the terms thereof, as understood by the recipient, varied from any confirmation thereof. The Borrowers shall indemnify each Agent-Related Person
and each Lender from all losses, costs, expenses and liabilities resulting from the reliance by such Person on each notice purportedly given by or on behalf of any Borrower in the absence of gross negligence or willful misconduct. All telephonic
notices to the Administrative Agent or Collateral Agent may be recorded by the Administrative Agent or the Collateral Agent, and each of the parties hereto hereby consents to such recording. 

Section 10.03    No Waiver; Cumulative Remedies. 

No failure by any Lender or the Administrative Agent or the Collateral Agent to exercise, and no delay by any such Person in exercising, any
right, remedy, power or privilege hereunder or under any other Loan Document shall operate as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any other or further exercise
thereof or the exercise of any other right, remedy, power or privilege. The rights, remedies, powers and privileges herein provided, and provided under each other Loan Document, are cumulative and not exclusive of any rights, remedies, powers and
privileges provided by Law. 
 Section 10.04    Attorney Costs and Expenses. 

Each Borrower agrees (a) to pay or reimburse the Administrative Agent, the Collateral Agent, the
Co-Syndication Agents, the Co-Documentation Agents and the Arrangers for all reasonable
out-of-pocket costs and expenses incurred in connection with the preparation, negotiation, syndication and execution of this Agreement and the other Loan Documents, and
any amendment, waiver, consent or other modification of the provisions hereof and thereof (whether or not the transactions contemplated thereby are consummated), and the consummation and administration of the transactions contemplated hereby and
thereby, including all Attorney Costs of Cahill Gordon & Reindel LLP, Linklaters LLP, Niederer Kraft Frey Ltd and Arthur Cox LLP, and (b) to pay or reimburse the Agents, the Arrangers and each Lender for all out-of-pocket costs and expenses incurred in connection with the enforcement (whether through negotiations, legal proceedings or otherwise) of any rights or remedies under
this Agreement or the other Loan Documents (including all such costs and expenses incurred during any legal proceeding, including any proceeding under any Debtor Relief Law, and including all respective Attorney Costs of counsel to the
Administrative Agent and the Collateral Agent). The foregoing costs and expenses shall include all reasonable search, filing, recording and title insurance charges and fees related thereto, and other (reasonable, in the case of
Section 10.04(a)) out-of-pocket expenses incurred by any Agent. The agreements in this Section 10.04 shall survive the termination of the Aggregate Commitments
and repayment of all other Obligations. All amounts due under this Section 10.04 shall be paid within ten (10) Business Days of receipt by the Borrowers of an invoice relating thereto setting forth such expenses in reasonable detail. If
any Loan Party fails to pay when due any costs, expenses or other amounts payable by it hereunder or under any Loan Document, such amount may be paid on behalf of such Loan Party by the Administrative Agent in its sole discretion. 

  
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 Section 10.05    Indemnification by the Borrowers. 

Whether or not the transactions contemplated hereby are consummated, the Borrowers shall, jointly and severally, indemnify and hold harmless
each Agent-Related Person, each Lender and their respective Affiliates, and directors, officers, employees, counsel, agents, trustees, investment advisors and
attorneys-in-fact of each of the foregoing (collectively, the “Indemnitees”) from and against any and all liabilities, losses, damages, claims, expenses
and disbursements (including Attorney Costs) of any kind or nature whatsoever which may at any time be imposed on, incurred by or asserted against any such Indemnitee relating to or arising out of or in connection with (a) the execution,
delivery, enforcement, performance or administration of any Loan Document or any other agreement, letter or instrument delivered in connection with the transactions contemplated thereby or the consummation of the transactions contemplated thereby,
(b) any Commitment, Loan or Letter of Credit or the use or proposed use of the proceeds therefrom including any refusal by an L/C Issuer to honor a demand for payment under a Letter of Credit if the documents presented in connection with such
demand do not strictly comply with the terms of such Letter of Credit, or (c) any actual or alleged presence or Release of Hazardous Materials on or from any property currently or formerly owned or operated by the Loan Parties or any
Subsidiary, or any Environmental Liability related in any way to the Loan Parties or any Subsidiary, or (d) any actual or prospective claim, litigation, investigation or proceeding relating to any of the foregoing, whether based on contract,
tort or any other theory (including any investigation of, preparation for, or defense of any pending or threatened claim, investigation, litigation or proceeding) and regardless of whether any Indemnitee is a party thereto (any such actual or
prospective claim, litigation, investigation or proceeding, a “Relevant Proceeding”) (all the foregoing, collectively, the “Indemnified Liabilities”); provided that such indemnity shall not, as to any
Indemnitee, be available to the extent that such liabilities, losses, damages, claims, and expenses (i) resulted from the gross negligence or willful misconduct of such Indemnitee or of any affiliate, director, officer, employee, counsel, agent
or attorney-in-fact of such Indemnitee, as determined by the final, non-appealable judgment of a court of competent jurisdiction
or (ii) result from any claim, litigation, investigation or proceeding that does not involve an act or omission of you or any of your affiliates and that is brought by an Indemnitee against any other Indemnitee (other than any claim,
litigation, investigation or proceeding brought by an Indemnitee against the Administrative Agent or any Arranger in its capacity or in fulfilling its role as an agent or arranger or any other similar role hereunder). No Indemnitee shall be liable
for any damages arising from the use by others of any information or other materials obtained through IntraLinks or other similar information transmission systems in connection with this Agreement, nor shall any Indemnitee or the Borrowers or any
Subsidiary have any liability for any special, punitive, indirect or consequential damages relating to this Agreement or any other Loan Document or arising out of its activities in connection herewith or therewith (whether before or after the
Closing Date). In the case of an investigation, litigation or other proceeding to which the indemnity in this Section 10.05 applies, such indemnity shall be effective whether or not such investigation, litigation or proceeding is brought by any
Loan Party, any Subsidiary of any Loan Party, any Loan Party’s directors, stockholders or creditors or an Indemnitee or any other Person, whether or not any Indemnitee is otherwise a party thereto and whether or not any of the transactions
contemplated hereunder or under any of the other Loan Documents are consummated. All amounts due under this Section 10.05 shall be paid within ten (10) Business Days after demand therefor; provided, however, that such Indemnitee
shall promptly refund such amount to the extent that there is a final judicial or arbitral determination that such Indemnitee was not entitled to indemnification rights with respect to such payment pursuant to the express terms of this
Section 10.05. The agreements in this Section 10.05 shall survive the resignation of the Administrative Agent or the Collateral Agent, the replacement of any Lender, the termination of the Aggregate Commitments and the repayment,
satisfaction or discharge of all the other Obligations. 

  
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 Section 10.06    Payments Set Aside. 

To the extent that any payment by or on behalf of any Borrower is made to any Agent or any Lender, or any Agent or any Lender exercises its
right of setoff, and such payment or the proceeds of such setoff or any part thereof is subsequently invalidated, declared to be fraudulent or preferential, set aside or required (including pursuant to any settlement entered into by such Agent or
such Lender in its discretion) to be repaid to a trustee, receiver or any other party, in connection with any proceeding under any Debtor Relief Law or otherwise, then (a) to the extent of such recovery, the obligation or part thereof
originally intended to be satisfied shall, to the fullest extent possible under provisions of applicable Law, be revived and continued in full force and effect as if such payment had not been made or such setoff had not occurred, and (b) each
Lender severally agrees to pay to the Administrative Agent upon demand its applicable share of any amount so recovered from or repaid by any Agent, plus interest thereon from the date of such demand to the date such payment is made at a rate per
annum equal to the applicable Overnight Rate from time to time in effect. 
 Section 10.07    Successors and
Assigns. 
 (a)    The provisions of this Agreement shall be binding upon and inure to the benefit of the parties
hereto and their respective successors and assigns permitted hereby, except that no Borrower may assign or otherwise transfer any of its rights or obligations hereunder without the prior written consent of each Lender (except as permitted by
Section 7.04) and no Lender may assign or otherwise transfer any of its rights or obligations hereunder except (i) to an Assignee pursuant to an assignment made in accordance with the provisions of Section 10.07(b) (such an assignee,
an “Eligible Assignee”), (ii) by way of participation in accordance with the provisions of Section 10.07(e), (iii) by way of pledge or assignment of a security interest subject to the restrictions of Section 10.07(g) or
(iv) to an SPC in accordance with the provisions of Section 10.07(h) (and any other attempted assignment or transfer by any party hereto shall be null and void) provided, in each case of any Loan to the Dutch Borrower, that the value of
the rights assigned or transferred is at least EUR 100,000 (or its equivalent in other currencies) or the successor or assignee is a Non-Public Lender (if on the date of transfer it is a requirement of Dutch
law that each successor or assignee who lends to a borrower incorporated under the laws of The Netherlands is a Non-Public Lender). Nothing in this Agreement, expressed or implied, shall be construed to confer
upon any Person (other than the parties hereto, their respective successors and assigns permitted hereby, Participants to the extent provided in Section 10.07(e) and, to the extent expressly contemplated hereby, the Indemnitees) any legal or
equitable right, remedy or claim under or by reason of this Agreement. 
 (b)    (i) Subject to the conditions set forth
in paragraphs (b)(ii) and (k) below, any Lender may assign to one or more assignees (“Assignees”) all or a portion of its rights and obligations under this Agreement (including all or a portion of its Commitment and the Loans
(including for purposes of this Section 10.07(b), participations in L/C Obligations and in Swing Line Loans) at the time owing to it) with the prior written consent (such consent not to be unreasonably withheld) of: 

(A)    Nielsen, provided that (x) Nielsen shall be deemed to have consented to any assignment
unless it shall have objected thereto by written notice to the Administrative Agent within ten (10) Business Days after having received notice thereof, (y) no consent of Nielsen shall be required for an assignment to a Lender, an Affiliate
of a Lender, an Approved Fund or, if an Event of Default under Section 8.01(a), (f) or (g) has occurred and is continuing, any Assignee; 

(B)    the Administrative Agent, provided that no consent of the Administrative Agent shall be
required for an assignment (i) of all or any portion of a Term Loan to a Lender, an Affiliate of a Lender or an Approved Fund or (ii) to an Agent or an Affiliate of an Agent; 

  
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 (C)    each Principal L/C Issuer at the time of such
assignment, provided that no consent of the Principal L/C Issuers shall be required for any assignment not related to Tranche A Revolving Credit Commitments or Revolving Credit Exposure or any assignment to an Agent or an Affiliate of an
Agent; and 
 (D)    the Swing Line Lenders; provided that no consent of a Swing Line Lender shall
be required for any assignment not related to Tranche A Revolving Credit Commitments or Revolving Credit Exposure or any assignment to an Agent or an Affiliate of an Agent. 

(ii)    Assignments shall be subject to the following additional conditions: 

(A)    except in the case of an assignment to a Lender, an Affiliate of a Lender or an Approved Fund or an
assignment of the entire remaining amount of the assigning Lender’s Commitment or Loans of any Class, the amount of the Commitment or Loans of the assigning Lender subject to each such assignment (determined as of the date the Assignment and
Assumption with respect to such assignment is delivered to the Administrative Agent) shall not be less than a Dollar Amount of $2,500,000 (in the case of each Revolving Credit Loan), $1,000,000 (in the case of a Dollar Term Loan) or €1,000,000
(in the case of a Euro Term Loan), and shall be in increments of a Dollar Amount of $2,500,000 (in the case of each Revolving Credit Loan) or $1,000,000 or €1,000,000 as applicable (in the case of Term Loans), in excess thereof unless each of
Nielsen and the Administrative Agent otherwise consents, provided that such amounts shall be aggregated in respect of each Lender and its Affiliates or Approved Funds, if any; 

(B)    the parties to each assignment shall execute and deliver to the Administrative Agent an Assignment
and Assumption, together with a processing and recordation fee of $3,500; provided that only one such fee shall be payable in the event of simultaneous assignments to or from two or more Approved Funds; provided further that the
Administrative Agent may, in its sole discretion, elect to waive such processing and recordation fee in the case of any such assignment; 

(C)    the Assignee, if it shall not be a Lender, shall deliver to the Administrative Agent an
Administrative Questionnaire; and 
 (D)    the value of the rights assigned or transferred is at least
EUR 50,000 (or its equivalent in other currencies) or all Assignees of Loans to the Dutch Borrower shall qualify as a Non-Public Lender. 

This paragraph (b) shall not prohibit any Lender from assigning all or a portion of its rights and obligations among separate Facilities on a non-pro rata basis among such Facilities. 
 (c)    Subject to acceptance and
recording thereof by the Administrative Agent pursuant to Section 10.07(d), from and after the effective date specified in each Assignment and Assumption, the Eligible Assignee thereunder shall be a party to this Agreement and, to the extent of
the interest assigned by such Assignment and Assumption, have the rights and obligations of a Lender under this Agreement, and the assigning Lender thereunder shall, to the extent of the interest assigned by such Assignment and Assumption, be
released from its obligations under this Agreement (and, in the case of an Assignment and Assumption covering all of the assigning Lender’s rights and obligations under this Agreement, such Lender shall cease to be a party hereto but shall
continue to be entitled to the benefits of Sections 3.01, 3.04, 3.05, 10.04 and 10.05 with respect to facts and circumstances occurring prior to the effective date of such assignment). Upon request, and the surrender by the assigning Lender of its
Note, 

  
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the Borrowers (at their expense) shall execute and deliver a Note to the assignee Lender. Any assignment or transfer by a Lender of rights or obligations under this Agreement that does not comply
with this clause (c) shall be treated for purposes of this Agreement as a sale by such Lender of a participation in such rights and obligations in accordance with Section 10.07(e). 

(d)    The Administrative Agent, acting solely for this purpose as an agent of the Borrowers, shall maintain at the
Administrative Agent’s Office a copy of each Assignment and Assumption delivered to it and a register for the recordation of the names and addresses of the Lenders, and the Commitments of, and principal amounts (and related interest amounts) of
the Loans, L/C Obligations (specifying the Unreimbursed Amounts), L/C Borrowings and the amounts due under Section 2.03, owing to, each Lender pursuant to the terms hereof from time to time (the “Register”). The entries in the
Register shall be conclusive, absent manifest error, and the Borrowers, the Agents and the Lenders shall treat each Person whose name is recorded in the Register pursuant to the terms hereof as a Lender hereunder for all purposes of this Agreement,
notwithstanding notice to the contrary. The Register shall be available for inspection by the Borrowers, any Agent and any Lender, at any reasonable time and from time to time upon reasonable prior notice. 

(e)    Any Lender may at any time, after consultation with Nielsen, sell participations to any Person (other than a
natural person) (each, a “Participant”) in all or a portion of such Lender’s rights and/or obligations under this Agreement (including all or a portion of its Commitment and/or the Loans (including such Lender’s
participations in L/C Obligations and/or Swing Line Loans) owing to it); provided that (i) such Lender’s obligations under this Agreement shall remain unchanged, (ii) such Lender shall remain solely responsible to the other
parties hereto for the performance of such obligations and (iii) the Borrowers, the Agents and the other Lenders shall continue to deal solely and directly with such Lender in connection with such Lender’s rights and obligations under this
Agreement. Any agreement or instrument pursuant to which a Lender sells such a participation shall provide that such Lender shall retain the sole right to enforce this Agreement and the other Loan Documents and to approve any amendment, modification
or waiver of any provision of this Agreement or the other Loan Documents; provided that such agreement or instrument may provide that such Lender will not, without the consent of the Participant, agree to any amendment, waiver or other
modification described in the first proviso to Section 10.01 that requires the affirmative vote of such Lender. Subject to Section 10.07(f), the Borrowers agree that each Participant shall be entitled to the benefits of Sections 3.01, 3.04
and 3.05 to the same extent as if it were a Lender and had acquired its interest by assignment pursuant to Section 10.07(c) but shall not be entitled to recover greater amounts under such Sections than the selling Lender would be entitled to
recover. To the extent permitted by applicable Law, each Participant also shall be entitled to the benefits of Section 10.09 as though it were a Lender; provided that such Participant agrees to be subject to Section 2.13 as though
it were a Lender. 
 (f)    A Participant shall not be entitled to receive any greater payment under Section 3.01,
3.04 or 3.05 than the applicable Lender would have been entitled to receive with respect to the participation sold to such Participant, unless the sale of the participation to such Participant is made with Nielsen’s prior written consent. A
Participant shall not be entitled to the benefits of Section 3.01 unless Nielsen is notified of the participation sold to such Participant and such Participant agrees, for the benefit of the Borrowers, to comply with Section 3.01 as though
it were a Lender. 
 (g)    Any Lender may, without the consent of the Borrowers or the Administrative Agent, at any
time pledge or assign a security interest in all or any portion of its rights under this Agreement (including under its Note, if any) to secure obligations of such Lender, including any pledge or assignment to secure obligations to a Federal Reserve
Bank or other central banking authority; provided that no such pledge or assignment shall release such Lender from any of its obligations hereunder or substitute any such pledgee or assignee for such Lender as a party hereto. 

  
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 (h)    Notwithstanding anything to the contrary contained herein and
subject to the conditions set forth in paragraph (k) below, any Lender (a “Granting Lender”) may grant to a special purpose funding vehicle identified as such in writing from time to time by the Granting Lender to the
Administrative Agent and the Borrowers (an “SPC”) the option to provide all or any part of any Loan that such Granting Lender would otherwise be obligated to make pursuant to this Agreement; provided that (i) nothing
herein shall constitute a commitment by any SPC to fund any Loan, and (ii) if an SPC elects not to exercise such option or otherwise fails to make all or any part of such Loan, the Granting Lender shall be obligated to make such Loan pursuant
to the terms hereof. Each party hereto hereby agrees that (i) neither the grant to any SPC nor the exercise by any SPC of such option shall increase the costs or expenses or otherwise increase or change the obligations of the Borrowers under
this Agreement (including its obligations under Section 3.01, 3.04 or 3.05), (ii) no SPC shall be liable for any indemnity or similar payment obligation under this Agreement for which a Lender would be liable, and (iii) the Granting Lender
shall for all purposes, including the approval of any amendment, waiver or other modification of any provision of any Loan Document, remain the lender of record hereunder. The making of a Loan by an SPC hereunder shall utilize the Commitment of the
Granting Lender to the same extent, and as if, such Loan were made by such Granting Lender. Notwithstanding anything to the contrary contained herein, any SPC may (i) with notice to, but without prior consent of the Borrowers and the
Administrative Agent and with the payment of a processing fee of $3,500, assign all or any portion of its right to receive payment with respect to any Loan to the Granting Lender and (ii) disclose on a confidential basis any non-public information relating to its funding of Loans to any rating agency, commercial paper dealer or provider of any surety or Guarantee or credit or liquidity enhancement to such SPC. 

(i)    Notwithstanding anything to the contrary contained herein, without the consent of the Borrowers or the
Administrative Agent, (1) any Lender may in accordance with applicable Law create a security interest in all or any portion of the Loans owing to it and the Note, if any, held by it and (2) any Lender that is a Fund may create a security
interest in all or any portion of the Loans owing to it and the Note, if any, held by it to the trustee for holders of obligations owed, or securities issued, by such Fund as security for such obligations or securities; provided that unless
and until such trustee actually becomes a Lender in compliance with the other provisions of this Section 10.07, (i) no such pledge shall release the pledging Lender from any of its obligations under the Loan Documents and (ii) such trustee
shall not be entitled to exercise any of the rights of a Lender under the Loan Documents even though such trustee may have acquired ownership rights with respect to the pledged interest through foreclosure or otherwise. 

(j)    Notwithstanding anything to the contrary contained herein, any L/C Issuer or Swing Line Lender may, upon thirty
(30) days’ notice to Nielsen and the Lenders, resign as an L/C Issuer or Swing Line Lender, respectively; provided that on or prior to the expiration of such 30-day period with respect to such
resignation, the relevant L/C Issuer or Swing Line Lender shall have identified a successor L/C Issuer or Swing Line Lender reasonably acceptable to Nielsen willing to accept its appointment as successor L/C Issuer or Swing Line Lender, as
applicable. In the event of any such resignation of an L/C Issuer or Swing Line Lender, Nielsen shall be entitled to appoint from among the Lenders willing to accept such appointment a successor L/C Issuer or Swing Line Lender hereunder;
provided that no failure by Nielsen to appoint any such successor shall affect the resignation of the relevant L/C Issuer or the relevant Swing Line Lender, as the case may be, except as expressly provided above. If an L/C Issuer resigns as
an L/C Issuer, it shall retain all the rights and obligations of an L/C Issuer hereunder with respect to all Letters of Credit outstanding as of the effective date of its resignation as an L/C Issuer and all L/C Obligations with respect thereto
(including the right to require the Lenders to make Base Rate Loans or fund risk participations in Unreimbursed Amounts pursuant to Section 2.03(c)). If a Swing Line Lender resigns as Swing Line Lender, it shall retain all the rights of a Swing
Line Lender provided for hereunder with respect to Swing Line Loans made by it and outstanding as of the effective date of such resignation, including the right to require the Lenders to make Base Rate Loans, Eurocurrency Rate Loans or fund risk
participations in outstanding Swing Line Loans pursuant to Section 2.04(c). 

  
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 (k)    Notwithstanding anything to the contrary contained herein,
(x) any Lender may, at any time, assign all or a portion of its rights and obligations under this Agreement in respect of its Term Loans to a Loan Party or any Subsidiary of a Loan Party and (y) any Loan Party or any Subsidiary of a Loan
Party may, from time to time, purchase Term Loans, in each case, on a non-pro rata basis through (i) Dutch auction procedures open to all applicable Lenders on a pro rata basis in accordance with
customary procedures to be agreed between Nielsen and the auction agent appointed by Nielsen or (ii) open market purchases; provided that any Term Loans acquired by a Loan Party or any Subsidiary of a Loan Party shall be retired and
cancelled promptly upon the acquisition thereof and no Loan Party or Subsidiary of any Loan Party shall acquire any rights hereunder as a Lender including any rights to consent to any amendment under Section 10.01. 

Section 10.08    Confidentiality. 

Each of the Agents and the Lenders agrees to maintain the confidentiality of the Information (as defined below), except that Information may
be disclosed (a) to its Affiliates and its and its Affiliates’ directors, officers, employees, trustees, investment advisors and agents, including accountants, legal counsel and other advisors or to any credit insurance provider relating
to the Borrowers and their obligations (it being understood that the Persons to whom such disclosure is made will be informed of the confidential nature of such Information and instructed to keep such Information confidential); (b) to the extent
requested by any Governmental Authority; (c) to the extent required by applicable Laws or regulations or by any subpoena or similar legal process; (d) to any other party to this Agreement; (e) subject to an agreement containing
provisions substantially the same as those of this Section 10.08 (or as may otherwise be reasonably acceptable to Nielsen), to any pledgee referred to in Section 10.07(g), counterparty to a Swap Contract, Eligible Assignee of or
Participant in, or any prospective Eligible Assignee of or Participant in, any of its rights or obligations under this Agreement; (f) with the written consent of Nielsen; (g) to the extent such Information becomes publicly available other
than as a result of a breach of this Section 10.08; (h) to any Governmental Authority or examiner (including the National Association of Insurance Commissioners or any other similar organization) regulating any Lender; (i) to any rating
agency when required by it (it being understood that, prior to any such disclosure, such rating agency shall undertake to preserve the confidentiality of any Information relating to Loan Parties and their Subsidiaries received by it from such
Lender); or (j) in connection with the exercise of any remedies hereunder, under any other Loan Document or any action or proceeding relating to this Agreement or any other Loan Document or the enforcement or rights hereunder or thereunder. In
addition, the Agents and the Lenders may disclose the existence of this Agreement and publicly available information about this Agreement to market data collectors, similar service providers to the lending industry, and service providers to the
Agents and the Lenders in connection with the administration and management of this Agreement, the other Loan Documents, the Commitments, and the Credit Extensions. For the purposes of this Section 10.08, “Information” means
all information received from the Loan Parties relating to any Loan Party or any Subsidiary or its business, other than any such information that is publicly available to any Agent or any Lender prior to disclosure by any Loan Party other than as a
result of a breach of this Section 10.08; provided that, in the case of information received from a Loan Party after the Closing Date, such information is clearly identified at the time of delivery as confidential or is delivered
pursuant to Section 6.01, 6.02 or 6.03 hereof. 

  
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 Section 10.09    Setoff. 

In addition to any rights and remedies of the Lenders provided by Law, upon the occurrence and during the continuance of any Event of Default,
each Lender and its Affiliates (and the Collateral Agent, in respect of any unpaid fees, costs and expenses payable hereunder) is authorized at any time and from time to time, without prior notice to the Borrowers, any such notice being waived by
the Borrowers (on its own behalf and on behalf of each Loan Party and each of its Subsidiaries) to the fullest extent permitted by applicable Law, to set off and apply any and all deposits (general or special, time or demand, provisional or final)
at any time held by, and other Indebtedness at any time owing by, such Lender and its Affiliates or the Collateral Agent to or for the credit or the account of the respective Loan Parties and their Subsidiaries against any and all Obligations owing
to such Lender and its Affiliates or the Collateral Agent hereunder or under any other Loan Document, now or hereafter existing, irrespective of whether or not such Agent or such Lender or Affiliate shall have made demand under this Agreement or any
other Loan Document and although such Obligations may be contingent or unmatured or denominated in a currency different from that of the applicable deposit or Indebtedness. Each Lender agrees promptly to notify the Borrowers and the Administrative
Agent after any such set off and application made by such Lender; provided that the failure to give such notice shall not affect the validity of such setoff and application. The rights of the Administrative Agent, the Collateral Agent and
each Lender under this Section 10.09 are in addition to other rights and remedies (including other rights of setoff) that the Administrative Agent, the Collateral Agent and such Lender may have. 

Section 10.10    Interest Rate Limitation. 

Notwithstanding anything to the contrary contained in any Loan Document, the interest paid or agreed to be paid under the Loan Documents shall
not exceed the maximum rate of non-usurious interest permitted by applicable Law (the “Maximum Rate”). If any Agent or any Lender shall receive interest in an amount that exceeds the Maximum
Rate, the excess interest shall be applied to the principal of the Loans or, if it exceeds such unpaid principal, refunded to the applicable Borrower. In determining whether the interest contracted for, charged, or received by an Agent or a Lender
exceeds the Maximum Rate, such Person may, to the extent permitted by applicable Law, (a) characterize any payment that is not principal as an expense, fee, or premium rather than interest, (b) exclude voluntary prepayments and the effects
thereof, and (c) amortize, prorate, allocate, and spread in equal or unequal parts the total amount of interest throughout the contemplated term of the Obligations hereunder. 

Section 10.11    Counterparts. 

This Agreement and each other Loan Document may be executed in one or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument. Delivery by telecopier of an executed counterpart of a signature page to this Agreement and each other Loan Document shall be effective as delivery of an original executed counterpart of
this Agreement and such other Loan Document. The Agents may also require that any such documents and signatures delivered by telecopier be confirmed by a manually signed original thereof; provided that the failure to request or deliver the
same shall not limit the effectiveness of any document or signature delivered by telecopier. 

Section 10.12    Integration. 

This Agreement, together with the other Loan Documents, comprises the complete and integrated agreement of the parties on the subject matter
hereof and thereof and supersedes all prior agreements, written or oral, on such subject matter. In the event of any conflict between the provisions of this Agreement and those of any other Loan Document (other than any Loan Documents expressly
governed by the laws of The Netherlands), the provisions of this Agreement shall control; provided that the inclusion of supplemental rights or remedies in favor of the Agents or the Lenders in any other Loan Document shall not be deemed a
conflict with this Agreement. Each Loan Document was drafted with the joint participation of the respective parties thereto and shall be construed neither against nor in favor of any party, but rather in accordance with the fair meaning thereof.

  
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 Section 10.13    Survival of Representations and Warranties.

 All representations and warranties made hereunder and in any other Loan Document or other document delivered pursuant hereto or thereto
or in connection herewith or therewith shall survive the execution and delivery hereof and thereof. Such representations and warranties have been or will be relied upon by each Agent and each Lender, regardless of any investigation made by any Agent
or any Lender or on their behalf and notwithstanding that any Agent or any Lender may have had notice or knowledge of any Default at the time of any Credit Extension, and shall continue in full force and effect as long as any Loan or any other
Obligation hereunder shall remain unpaid or unsatisfied or any Letter of Credit shall remain outstanding. 

Section 10.14    Severability. 

If any provision of this Agreement or the other Loan Documents is held to be illegal, invalid or unenforceable, the legality, validity and
enforceability of the remaining provisions of this Agreement and the other Loan Documents shall not be affected or impaired thereby. The invalidity of a provision in a particular jurisdiction shall not invalidate or render unenforceable such
provision in any other jurisdiction. 
 Section 10.15    GOVERNING LAW. 

THIS AGREEMENT AND EACH OTHER LOAN DOCUMENT (OTHER THAN ANY LOAN DOCUMENTS (OR ANY PORTION THEREOF) EXPRESSLY GOVERNED BY THE LAWS OF ANOTHER
JURISDICTION) SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAW OF THE STATE OF NEW YORK. 
 (a)    ANY
LEGAL ACTION OR PROCEEDING ARISING UNDER ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH
CASE WHETHER NOW EXISTING OR HEREAFTER ARISING, SHALL (OR, IN THE CASE OF COLLATERAL DOCUMENTS GOVERNED BY LAWS OTHER THAN THOSE OF THE STATE OF NEW YORK, MAY) BE BROUGHT IN THE COURTS OF THE STATE OF NEW YORK SITTING IN NEW YORK COUNTY OR OF THE
UNITED STATES FOR THE SOUTHERN DISTRICT OF SUCH STATE, AND BY EXECUTION AND DELIVERY OF THIS AGREEMENT, EACH LOAN PARTY, EACH AGENT AND EACH LENDER CONSENTS, FOR ITSELF AND IN RESPECT OF ITS PROPERTY, TO THE EXCLUSIVE JURISDICTION (OR NON-EXCLUSIVE JURISDICTION IN THE CASE OF COLLATERAL DOCUMENTS GOVERNED BY LAWS OTHER THAN THOSE OF THE STATE OF NEW YORK) OF THOSE COURTS. EACH LOAN PARTY, EACH AGENT AND EACH LENDER IRREVOCABLY WAIVES ANY
OBJECTION, INCLUDING ANY OBJECTION TO THE LAYING OF VENUE OR BASED ON THE GROUNDS OF FORUM NON CONVENIENS, WHICH IT MAY NOW OR HEREAFTER HAVE TO THE BRINGING OF ANY ACTION OR PROCEEDING IN SUCH JURISDICTION IN RESPECT OF ANY LOAN DOCUMENT OR
OTHER DOCUMENT RELATED THERETO. EACH PARTY HERETO IRREVOCABLY CONSENTS TO SERVICE OF PROCESS IN ANY ACTION OR PROCEEDING ARISING OUT OF OR RELATING TO ANY LOAN DOCUMENTS IN THE MANNER PROVIDED FOR NOTICES (OTHER THAN TELECOPIER) IN SECTION 10.02.
NOTHING IN THIS AGREEMENT OR ANY OTHER LOAN DOCUMENT WILL AFFECT THE RIGHT OF ANY PARTY HERETO TO SERVE PROCESS IN ANY OTHER MANNER PERMITTED BY APPLICABLE LAW. 

  
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 Section 10.16    WAIVER OF RIGHT TO TRIAL BY JURY. 

EACH PARTY TO THIS AGREEMENT HEREBY EXPRESSLY WAIVES ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION OR CAUSE OF ACTION ARISING UNDER
ANY LOAN DOCUMENT OR IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS OF THE PARTIES HERETO OR ANY OF THEM WITH RESPECT TO ANY LOAN DOCUMENT, OR THE TRANSACTIONS RELATED THERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING, AND WHETHER FOUNDED IN CONTRACT OR TORT OR OTHERWISE; AND EACH PARTY HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND, ACTION OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY, AND THAT ANY PARTY TO THIS AGREEMENT MAY
FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SECTION 10.16 WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE SIGNATORIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY. 

Section 10.17    Binding Effect. 

This Agreement shall become effective when it shall have been executed by the Loan Parties and the Administrative Agent shall have been
notified by each Lender, the Swing Line Lenders and L/C Issuer that each such Lender, Swing Line Lender and L/C Issuer has executed it and thereafter shall be binding upon and inure to the benefit of the Loan Parties, each Agent and each Lender and
their respective successors and assigns, in each case in accordance with Section 10.07 (if applicable) and except that no Loan Party shall have the right to assign its rights hereunder or any interest herein without the prior written consent of
the Lenders except as permitted by Section 7.04. 
 Section 10.18    Judgment Currency. 

If, for the purposes of obtaining judgment in any court, it is necessary to convert a sum due hereunder or any other Loan Document in one
currency into another currency, the rate of exchange used shall be that at which in accordance with normal banking procedures the Administrative Agent could purchase the first currency with such other currency on the Business Day preceding that on
which final judgment is given. The obligation of each Borrower in respect of any such sum due from it to the Administrative Agent, the Collateral Agent or the Lenders hereunder or under the other Loan Documents shall, notwithstanding any judgment in
a currency (the “Judgment Currency”) other than that in which such sum is denominated in accordance with the applicable provisions of this Agreement (the “Agreement Currency”), be discharged only to the extent that
on the Business Day following receipt by the Administrative Agent or the Collateral Agent of any sum adjudged to be so due in the Judgment Currency, the Administrative Agent or the Collateral Agent may in accordance with normal banking procedures
purchase the Agreement Currency with the Judgment Currency. If the amount of the Agreement Currency so purchased is less than the sum originally due to the Administrative Agent or the Collateral Agent from the Borrowers in the Agreement Currency,
each Borrower agrees, as a separate obligation and notwithstanding any such judgment, to indemnify the Administrative Agent or the Collateral Agent or the Person to whom such obligation was owing against such loss. If the amount of the Agreement
Currency so purchased is greater than the sum originally due to the Administrative Agent or the Collateral Agent in such currency, the Administrative Agent or the Collateral Agent agrees to return the amount of any excess to the applicable Borrower
(or to any other Person who may be entitled thereto under applicable Law). 

  
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 Section 10.19    Lender Action. 

Each Lender agrees that it shall not take or institute any actions or proceedings, judicial or otherwise, for any right or remedy against any
Loan Party or any other obligor under any of the Loan Documents or the Secured Hedge Agreements (including the exercise of any right of setoff, rights on account of any banker’s lien or similar claim or other rights of self-help), or institute
any actions or proceedings, or otherwise commence any remedial procedures, with respect to any Collateral or any other property of any such Loan Party, without the prior written consent of the Administrative Agent. The provisions of this
Section 10.19 are for the sole benefit of the Lenders and shall not afford any right to, or constitute a defense available to, any Loan Party. 

Section 10.20    USA Patriot Act. 

Each Lender that is subject to the USA Patriot Act and the Administrative Agent (for itself and not on behalf of any Lender) hereby notifies
the Borrowers that pursuant to the requirements of the USA Patriot Act, it is required to obtain, verify and record information that identifies the Borrowers, which information includes the name, address and tax identification number of each
Borrower and other information regarding such Borrower that will allow such Lender or the Administrative Agent, as applicable, to identify such Borrower in accordance with the USA Patriot Act. This notice is given in accordance with the requirements
of the USA Patriot Act and is effective as to the Lenders and the Administrative Agent. The Loan Parties covenant to give the Lenders such information as they may reasonably request that is required by the USA Patriot Act or other applicable know
your customer laws. 
 Section 10.21    Agent for Service of Process. 

Each Foreign Subsidiary that is a Loan Party or for whose account a Letter of Credit is issued agrees that promptly following request by the
Administrative Agent it will appoint and maintain an agent reasonably satisfactory to the Administrative Agent to receive service of process in New York City and the Loan Parties agree to cause the same to occur. 

Section 10.22    Non-Public Lender Representations. 

(a)    [Reserved]. 

(b)    If on the date on which an Assignee and/or a SPC and/or a successor to a Lender becomes a Lender to the Dutch
Borrower, it is a requirement of Dutch law that such Assignee and/or SPC and/or successor is a Non-Public Lender, each Assignee and/or SPC and/or successor represents and warrants to the Dutch Borrower on the
date on which it becomes a party to this Agreement as a Lender that it is a Non-Public Lender. 

(c)    Each such Lender to the Dutch Borrower, Assignee and/or SPC and/or successor acknowledges that the Dutch Borrower
has relied upon the representations and warranties in this Section 10.22. 

  
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 Section 10.23    Acknowledgement and Consent to Bail-In of Affected Financial Institutions. 
 Notwithstanding anything to the contrary in any Loan
Document or in any other agreement, arrangement or understanding among any such parties, each party hereto acknowledges that any liability of any Lender that is an Affected Financial Institution arising under any Loan Document, to the extent such
liability is unsecured, may be subject to the Write-Down and Conversion Powers of the applicable Resolution Authority and agrees and consents to, and acknowledges and agrees to be bound by: 

(a)    the application of any Write-Down and Conversion Powers by the applicable Resolution Authority to any such
liabilities arising hereunder which may be payable to it by any party hereto that is an Affected Financial Institution; and 

(b)    the effects of any Bail-In Action on any such liability, including, if
applicable; 
 (i)    a reduction in full or in part or cancellation of any such liability; 

(ii)    a conversion of all, or a portion of, such liability into shares or other instruments of ownership in such
Affected Financial Institution, its parent entity, or a bridge institution that may be issued to it or otherwise conferred on it, and that such shares or other instruments of ownership will be accepted by it in lieu of any rights with respect to any
such liability under this Agreement or any other Loan Document; or 
 (iii)    the variation of the terms of such
liability in connection with the exercise of the Write-Down and Conversion Powers of the applicable Resolution Authority. 

Section 10.24    Electronic Execution of Assignment and Certain Other Documents. 

The words “execution,” “signed,” “signature,” “delivery,” and words of like import in or relating to
any document to be signed in connection with this Agreement and the transactions contemplated hereby (including, without limitation, Assignment and Assumptions, amendments or other Committed Loan Notices, Swing Line Loan Notices, waivers and
consents) shall be deemed to include Electronic Signatures, electronic delivery, the electronic matching of assignment terms and contract formations on electronic platforms approved by the Administrative Agent, or the keeping of records in
electronic form, each of which shall be of the same legal effect, validity or enforceability as a manually executed signature, physical delivery thereof or the use of a paper-based recordkeeping system, as the case may be, to the extent and as
provided for in any applicable law, including the Federal Electronic Signatures in Global and National Commerce Act, the New York State Electronic Signatures and Records Act, or any other similar state laws based on the Uniform Electronic
Transactions Act; provided that nothing herein shall require the Administrative Agent to accept Electronic Signatures in any form or format without its prior written consent. Without limiting the generality of the foregoing, the Borrowers
hereby (i) agree that, for all purposes, including without limitation, in connection with any workout, restructuring, enforcement of remedies, bankruptcy proceedings or litigation among the Administrative Agent, the Lenders and the Loan
Parties, electronic images of this Agreement or any other Loan Documents (in each case, including with respect to any signature pages thereto) shall have the same legal effect, validity and enforceability as any paper original, and (ii) waive
any argument, defense or right to contest the validity or enforceability of the Loan Documents based solely on the lack of paper original copies of any Loan Documents, including with respect to any signature pages thereto. 

Section 10.25    Acknowledgement Regarding Any Supported QFCs. 

To the extent that the Loan Documents provide support, through a guarantee or otherwise, for Swap Contracts or any other agreement or
instrument that is a QFC (such support “QFC Credit Support” and each such QFC a “Supported QFC”), the parties acknowledge and agree as follows with respect to the resolution power of the Federal Deposit Insurance
Corporation under the Federal Deposit Insurance Act and Title II of the Dodd-Frank Wall Street Reform and Consumer Protection Act (together with the regulations promulgated thereunder, the “U.S. Special Resolution Regimes”) in
respect of such Supported QFC and QFC Credit Support (with the provisions below applicable notwithstanding that the Loan Documents and any Supported QFC may in fact be stated to be governed by the laws of the State of New York and/or of the United
States or any other state of the United States): 

  
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 In the event a Covered Entity that is party to a Supported QFC (each, a “Covered
Party”) becomes subject to a proceeding under a U.S. Special Resolution Regime, the transfer of such Supported QFC and the benefit of such QFC Credit Support (and any interest and obligation in or under such Supported QFC and such QFC
Credit Support, and any rights in property securing such Supported QFC or such QFC Credit Support) from such Covered Party will be effective to the same extent as the transfer would be effective under the U.S. Special Resolution Regime if the
Supported QFC and such QFC Credit Support (and any such interest, obligation and rights in property) were governed by the laws of the United States or a state of the United States. In the event a Covered Party or a BHC Act Affiliate of a Covered
Party becomes subject to a proceeding under a U.S. Special Resolution Regime, Default Rights under the Loan Documents that might otherwise apply to such Supported QFC or any QFC Credit Support that may be exercised against such Covered Party are
permitted to be exercised to no greater extent than such Default Rights could be exercised under the U.S. Special Resolution Regime if the Supported QFC and the Loan Documents were governed by the laws of the United States or a state of the
United States. Without limitation of the foregoing, it is understood and agreed that rights and remedies of the parties with respect to a Defaulting Lender shall in no event affect the rights of any Covered Party with respect to a Supported QFC
or any QFC Credit Support. 
 ARTICLE XI. 

Guarantee 

Section 11.01    The Guarantee. 

Each Guarantor hereby jointly and severally with the other Guarantors guarantees, as a primary obligor and not as a surety to each Secured
Party and their respective successors and assigns, the prompt payment in full when due (whether at stated maturity, by required prepayment, declaration, demand, by acceleration or otherwise) of the principal of and interest (including any interest,
fees, costs or charges that would accrue but for the provisions of (i) the Title 11 of the United States Code after any bankruptcy or insolvency petition under Title 11 of the United States Code and (ii) any other Debtor Relief Laws) on
the Loans made by the Lenders to, and the Notes held by each Lender of, any Borrower (other than such Guarantor), and all other Obligations from time to time owing to the Secured Parties by any Loan Party or Restricted Subsidiary under any Loan
Document or any Secured Hedge Agreement or any Treasury Services Agreement, in each case strictly in accordance with the terms thereof, excluding, with respect to any Guarantor at any time, Excluded Swap Obligations with respect to such Guarantor at
such time (such obligations being herein collectively called the “Guaranteed Obligations”). The Guarantors hereby jointly and severally agree that if the Borrowers or other Guarantor(s) shall fail to pay in full when due (whether at
stated maturity, by acceleration or otherwise) any of the Guaranteed Obligations, the Guarantors will promptly pay the same in cash, without any demand or notice whatsoever, and that in the case of any extension of time of payment or renewal of any
of the Guaranteed Obligations, the same will be promptly paid in full when due (whether at extended maturity, by acceleration or otherwise) in accordance with the terms of such extension or renewal. Notwithstanding anything to the contrary, this
Section 11.01 shall not require or result in the application of any amount received from any Loan Party to any Excluded Swap Obligation of such Loan Party. 

  
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 Section 11.02    Obligations Unconditional. 

The obligations of the Guarantors under Section 11.01 shall constitute a guaranty of payment and to the fullest extent permitted by
applicable Law, are absolute, irrevocable and unconditional, joint and several, irrespective of the value, genuineness, validity, regularity or enforceability of the Guaranteed Obligations of the Borrowers under this Agreement, the Notes, if any, or
any other agreement or instrument referred to herein or therein, or any substitution, release or exchange of any other guarantee of or security for any of the Guaranteed Obligations, and, irrespective of any other circumstance whatsoever that might
otherwise constitute a legal or equitable discharge or defense of a surety or Guarantor (except for payment in full). Without limiting the generality of the foregoing, it is agreed that the occurrence of any one or more of the following shall not
alter or impair the liability of the Guarantors hereunder which shall remain absolute, irrevocable and unconditional under any and all circumstances as described above: 

(i)    at any time or from time to time, without notice to the Guarantors, the time for any performance of
or compliance with any of the Guaranteed Obligations shall be extended, or such performance or compliance shall be waived; 

(ii)    any of the acts mentioned in any of the provisions of this Agreement or the Notes, if any, or any
other agreement or instrument referred to herein or therein shall be done or omitted; 
 (iii)    the
maturity of any of the Guaranteed Obligations shall be accelerated, or any of the Guaranteed Obligations shall be amended in any respect, or any right under the Loan Documents or any other agreement or instrument referred to herein or therein shall
be amended or waived in any respect or any other guarantee of any of the Guaranteed Obligations or any security therefor shall be released or exchanged in whole or in part or otherwise dealt with; 

(iv)    any Lien or security interest granted to, or in favor of, an L/C Issuer or any Lender or Agent as
security for any of the Guaranteed Obligations shall fail to be perfected; or 
 (v)    the release of
any other Guarantor pursuant to Section 11.09. 
 The Guarantors hereby expressly waive diligence, presentment, demand of payment,
protest and all notices whatsoever, and any requirement that any Secured Party exhaust any right, power or remedy or proceed against Borrowers under this Agreement or the Notes, if any, or any other agreement or instrument referred to herein or
therein, or against any other person under any other guarantee of, or security for, any of the Guaranteed Obligations. The Guarantors waive any and all notice of the creation, renewal, extension, waiver, termination or accrual of any of the
Guaranteed Obligations and notice of or proof of reliance by any Secured Party upon this Guarantee or acceptance of this Guarantee, and the Guaranteed Obligations, and any of them, shall conclusively be deemed to have been created, contracted or
incurred in reliance upon this Guarantee, and all dealings between Borrowers and the Secured Parties shall likewise be conclusively presumed to have been had or consummated in reliance upon this Guarantee. This Guarantee shall be construed as a
continuing, absolute, irrevocable and unconditional guarantee of payment without regard to any right of offset with respect to the Guaranteed Obligations at any time or from time to time held by Secured Parties, and the obligations and liabilities
of the Guarantors hereunder shall not be conditioned or contingent upon the pursuit by the Secured Parties or any other person at any time of any right or remedy against Borrowers or against any other person which may be or become liable in respect
of all or any part of the Guaranteed Obligations or against any collateral security or guarantee therefor or right of offset with respect thereto. This Guarantee shall remain in full force and effect and be binding in accordance with and to the
extent of its terms upon the Guarantors and the successors and assigns thereof, and shall inure to the benefit of the Lenders, and their respective successors and assigns, notwithstanding that from time to time during the term of this Agreement
there may be no Guaranteed Obligations outstanding. 

  
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 Section 11.03    Reinstatement. 

The obligations of the Guarantors under this Article XI shall be automatically reinstated if and to the extent that for any reason any payment
by or on behalf of the Borrowers or other Loan Party in respect of the Guaranteed Obligations is rescinded or must be otherwise restored by any holder of any of the Guaranteed Obligations, whether as a result of any proceedings in bankruptcy or
reorganization or otherwise. 
 Section 11.04    Subrogation; Subordination. 

Each Guarantor hereby agrees that until the payment and satisfaction in full in cash of all Guaranteed Obligations and the expiration and
termination of the Commitments of the Lenders under this Agreement it shall waive any claim and shall not exercise any right or remedy, direct or indirect, arising by reason of any performance by it of its guarantee in Section 11.01, whether by
subrogation or otherwise, against any Borrower or any other Guarantor of any of the Guaranteed Obligations or any security for any of the Guaranteed Obligations. Any Indebtedness of any Loan Party permitted pursuant to Section 7.03(b)(ii) or
7.03(d) shall be subordinated to such Loan Party’s Obligations in the manner set forth in the Intercompany Note evidencing such Indebtedness. 

Section 11.05    Remedies. 

The Guarantors jointly and severally agree that, as between the Guarantors and the Lenders, the obligations of the Borrowers under this
Agreement and the Notes, if any, may be declared to be forthwith due and payable as provided in Section 8.02(a) (and shall be deemed to have become automatically due and payable in the circumstances provided in Section 8.02(a)) for
purposes of Section 11.01, notwithstanding any stay, injunction or other prohibition preventing such declaration (or such obligations from becoming automatically due and payable) as against the Borrowers and that, in the event of such
declaration (or such obligations being deemed to have become automatically due and payable), such obligations (whether or not due and payable by the Borrowers) shall forthwith become due and payable by the Guarantors for purposes of
Section 11.01. 
 Section 11.06    Instrument for the Payment of Money. 

Each Guarantor hereby acknowledges that the guarantee in this Article XI constitutes an instrument for the payment of money, and consents and
agrees that any Lender or Agent, at its sole option, in the event of a dispute by such Guarantor in the payment of any moneys due hereunder, shall have the right to bring a motion-action under New York CPLR Section 3213. 

Section 11.07    Continuing Guarantee. 

The guarantee in this Article XI is a continuing guarantee of payment, and shall apply to all Guaranteed Obligations whenever arising. 

Section 11.08    General Limitation on Guarantee Obligations. 

In any action or proceeding involving any state corporate limited partnership or limited liability company law, or any applicable state,
federal or foreign bankruptcy, insolvency, reorganization or other Law affecting the rights of creditors generally, if the obligations of any Guarantor under Section 11.01 would otherwise be held or determined to be void, voidable, invalid or
unenforceable, or subordinated to the claims of any other creditors, on account of the amount of its liability under Section 11.01, then, notwithstanding any other provision to the contrary, the amount of such liability shall, without any
further 

  
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action by such Guarantor, any Loan Party or any other person, be automatically limited and reduced to the highest amount (after giving effect to the right of contribution established in
Section 11.10) that is valid and enforceable and not subordinated to the claims of other creditors as determined in such action or proceeding. 

Section 11.09    Release of Guarantors. 

If, in compliance with the terms and provisions of the Loan Documents, all or substantially all of the Equity Interests or property of any
Guarantor are sold or otherwise transferred (a “Transferred Guarantor”) to a person or persons, none of which is a Loan Party, such Transferred Guarantor shall, upon the consummation of such sale or transfer, be automatically
released from its obligations under this Agreement (including under Section 10.05 hereof) and its obligations to pledge and grant any Collateral owned by it pursuant to any Collateral Document and, in the case of a sale of all or substantially
all of the Equity Interests of the Transferred Guarantor, the pledge of such Equity Interests to the Collateral Agent pursuant to the Collateral Documents shall be automatically released, and, so long as the Borrowers shall have provided the Agents
such certifications or documents as any Agent shall reasonably request, the Collateral Agent shall take such actions as are necessary to effect each release described in this Section 11.09 in accordance with the relevant provisions of the
Collateral Documents. 
 Section 11.10    Right of Contribution. 

Each Guarantor hereby agrees that to the extent that a Subsidiary Guarantor shall have paid more than its proportionate share of any payment
made hereunder, such Subsidiary Guarantor shall be entitled to seek and receive contribution from and against any other Guarantor hereunder which has not paid its proportionate share of such payment. Each Subsidiary Guarantor’s right of
contribution shall be subject to the terms and conditions of Section 11.04. The provisions of this Section 11.10 shall in no respect limit the obligations and liabilities of any Subsidiary Guarantor to the Administrative Agent, the L/C
Issuer, the Swing Line Lenders and the Lenders, and each Subsidiary Guarantor shall remain liable to the Administrative Agent, the L/C Issuer, the Swing Line Lenders and the Lenders for the full amount guaranteed by such Subsidiary Guarantor
hereunder. 
 Section 11.11    Certain Dutch Matters. 

Any obligation, guarantee, undertaking or security granted or assumed by a Person incorporated or organized under the laws of The Netherlands
pursuant to this Agreement (including but not limited to this Article XI) or any other Loan Document or Secured Credit Document (as defined in the Intercreditor Agreement) shall be deemed not to be undertaken or incurred by such Person to the extent
that the same would constitute unlawful financial assistance within the meaning of Section 2:98(c) of the Dutch Civil Code or any other applicable financial assistance rules under any relevant jurisdiction (the “Prohibition”)
and the provisions of this Agreement, the other Loan Documents and the Secured Credit Documents (as defined in the Intercreditor Agreement) shall be construed accordingly. For the avoidance of doubt it is expressly acknowledged that the relevant
Persons incorporated under the laws of The Netherlands will continue to guarantee and secure all such obligations which, if included, do not constitute a violation of the Prohibition. 

Section 11.12    Subject to Intercreditor Agreement. 

Notwithstanding anything herein to the contrary, (i) the liens and security interests granted to the Administrative Agent pursuant to the
Collateral Documents are expressly subject to the Intercreditor Agreement and any other intercreditor agreement entered into pursuant hereto and (ii) the exercise of any right or remedy by the Administrative Agent hereunder or under the
Intercreditor Agreement and any 

  
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other intercreditor agreement entered into pursuant hereto is subject to the limitations and provisions of the Intercreditor Agreement and such other intercreditor agreement entered into pursuant
hereto. In the event of any conflict between the terms of the Intercreditor Agreement or any other such intercreditor agreement and terms of this Agreement, the terms of the Intercreditor Agreement or such other intercreditor agreement, as
applicable, shall govern. 
 Section 11.13    Keepwell. 

Each Qualified ECP Guarantor hereby jointly and severally absolutely, unconditionally and irrevocably undertakes to provide such funds or
other support as may be needed from time to time by each other Guarantor to honor all of its obligations under this Guaranty in respect of Swap Obligations (provided, however, that each Qualified ECP Guarantor shall only be liable under this
Section 11.13 for the maximum amount of such liability that can be hereby incurred without rendering its obligations under this Section 11.13, or otherwise under this Guaranty, voidable under applicable law relating to fraudulent
conveyance or fraudulent transfer, and not for any greater amount). The obligations of each Qualified ECP Guarantor under this Section 11.13 shall remain in full force and effect until the termination of the Aggregate Commitments and payment in
full of all Obligations (other than (x) obligations under Secured Hedge Agreements and Treasury Services Agreements not yet due and payable and (y) contingent indemnification obligations not yet accrued and payable) and the expiration or
termination or cash collateralization of all Letters of Credit. Each Qualified ECP Guarantor intends that this Section 11.13 constitute, and this Section 11.13 shall be deemed to constitute, a “keepwell, support, or other
agreement” for the benefit of each other Guarantor for all purposes of Section 1a(18)(A)(v)(II) of the Commodity Exchange Act. 

Section 11.14    Additional Borrowers. 

Nielsen may at any time after the Fifth A&R Effective Date designate any Subsidiary of the Company organized under the laws of Canada,
Ireland, Luxembourg, Switzerland, the Netherlands or the United Kingdom (each such Subsidiary, a “Supplemental Subsidiary Borrower”) as a Borrower under the Revolving Credit Commitments, any Incremental Term Loans, any Revolving
Commitment Increase, Extended Term Loans, Extended Revolving Credit Commitment, New Revolving Credit Commitment, Revolver Replacement Term Loans, Replacement Revolving Credit Facility or Replacement Term Loan Facility and, in the event the currency
of the jurisdiction of organization of such Supplemental Subsidiary Borrower is not Euro, may cause such Supplemental Subsidiary Borrower to borrow in the currency of its jurisdiction of organization in addition to any available currencies provided
herein at such time; provided that (a) the Administrative Agent and the Lenders making the applicable loans and other extensions of credit have consented to the designation of such Supplemental Subsidiary Borrower as a Borrower hereunder
with respect to such loans and other extensions of credit (it being understood that the consent of any other Lenders or the Required Lenders shall not be required) and (b) Nielsen shall have delivered to each Lender which requests the same
information with respect to such Supplemental Subsidiary Borrower in accordance with Section 10.20. Upon the receipt by the Administrative Agent of a Borrowing Subsidiary Agreement substantially in the form of Exhibit 11.14A executed by the
applicable Supplemental Subsidiary Borrower and a security agreement pledging the Equity Interests of such Supplemental Subsidiary Borrower under applicable Law from the owner of such Equity Interests and security agreements executed by such
Supplemental Subsidiary Borrower pledging those assets of such Supplemental Subsidiary Borrower which are customarily pledged in connection with similar loans or extensions of credit under applicable Law in the jurisdiction in which such
Supplemental Subsidiary Borrower is organized (but in all cases subject to the limitations and exclusions set forth in Section 6.11, which shall apply to any such pledge), such Supplemental Subsidiary Borrower shall be a Borrower and a party to
this Agreement. It is understood and agreed that a pledge in respect of assets of, or Equity Interests in, a Supplemental Subsidiary Borrower organized in a jurisdiction other than the United States 

  
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or any state thereof may consist of substantially less collateral than would otherwise be subject to a customary lien in respect of all assets of an entity organized under the laws of the United
States or any state thereof. A Supplemental Subsidiary Borrower shall cease to be a Borrower hereunder at such time as no Loans, fees or any other amounts due in connection therewith pursuant to the terms hereof shall be outstanding by such
Supplemental Subsidiary Borrower, no Letters of Credit issued for the account of such Supplemental Subsidiary Borrower shall be outstanding and such Supplemental Subsidiary Borrower and Nielsen shall have executed and delivered to the Administrative
Agent a Borrowing Subsidiary Termination substantially in the form of Exhibit 11.14B. Without the consent of any other Agents or Lenders, the Administrative Agent and Nielsen may effect such amendments to this Agreement and the other Loan Documents
as may be necessary or appropriate, in the reasonable opinion of the Administrative Agent and Nielsen, to effect the provisions of this Section 11.14, including to add provisions regarding interest rate terms and definitions. Any Supplemental
Subsidiary Borrower shall be a Guarantor with respect to Loans for which it is not a Borrower. 

Section 11.15    Certain ERISA Matters. 

(a)    Each Lender (x) represents and warrants, as of the date such Person became a Lender party hereto, to, and
(y) covenants, from the date such Person became a Lender party hereto to the date such Person ceases being a Lender party hereto, for the benefit of, the Administrative Agent, each Arranger and their respective Affiliates, and not, for the
avoidance of doubt, to or for the benefit of the Borrowers or any other Loan Party, that at least one of the following is and will be true: 

(i)    such Lender is not using “plan assets” (within the meaning of the Plan Asset Regulations)
of one or more Benefit Plans in connection with the Loans, the Letters of Credit or the Commitments, 

(ii)    the transaction exemption set forth in one or more PTEs, such as PTE
84-14 (a class exemption for certain transactions determined by independent qualified professional asset managers), PTE 95-60 (a class exemption for certain transactions
involving insurance company general accounts), PTE 90-1 (a class exemption for certain transactions involving insurance company pooled separate accounts), PTE 91-38 (a
class exemption for certain transactions involving bank collective investment funds) or PTE 96-23 (a class exemption for certain transactions determined by in-house
asset managers), is applicable with respect to such Lender’s entrance into, participation in, administration of and performance of the Loans, the Letters of Credit, the Commitments and this Agreement, and the conditions for exemptive relief
thereunder are and will continue to be satisfied in connection therewith, 
 (iii)    (A) such Lender is
an investment fund managed by a “Qualified Professional Asset Manager” (within the meaning of Part VI of PTE 84-14), (B) such Qualified Professional Asset Manager made the investment decision on
behalf of such Lender to enter into, participate in, administer and perform the Loans, the Letters of Credit, the Commitments and this Agreement, (C) the entrance into, participation in, administration of and performance of the Loans, the
Letters of Credit, the Commitments and this Agreement satisfies the requirements of sub-sections (b) through (g) of Part I of PTE 84-14 and (D) to the best
knowledge of such Lender, the requirements of subsection (a) of Part I of PTE 84-14 are satisfied with respect to such Lender’s entrance into, participation in, administration of and performance of
the Loans, the Letters of Credit, the Commitments and this Agreement, or 
 (iv)    such other
representation, warranty and covenant as may be agreed in writing between the Administrative Agent, in its sole discretion, and such Lender. 

  
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 (b)    In addition, unless
sub-clause (i) in the immediately preceding clause (a) is true with respect to a Lender or such Lender has provided another representation, warranty and covenant as provided in sub-clause (iv) in the immediately preceding clause (a), such Lender further (x) represents and warrants, as of the date such Person became a Lender party hereto, to, and (y) covenants, from the date
such Person became a Lender party hereto to the date such Person ceases being a Lender party hereto, for the benefit of, the Administrative Agent, and each Arranger and their respective Affiliates, and not, for the avoidance of doubt, to or for the
benefit of the Borrowers or any other Loan Party, that none of the Administrative Agent, or any Arranger or any of their respective Affiliates is a fiduciary with respect to the assets of such Lender (including in connection with the reservation or
exercise of any rights by the Administrative Agent under this Agreement, any Loan Document or any documents related hereto or thereto). 

(c)    The Administrative Agent and each Arranger hereby informs the Lenders that each such Person is not undertaking to
provide impartial investment advice, or to give advice in a fiduciary capacity, in connection with the transactions contemplated hereby, and that such Person has a financial interest in the transactions contemplated hereby in that such Person or an
Affiliate thereof (i) may receive interest or other payments with respect to the Loans, the Letters of Credit, the Commitments and this Agreement, (ii) may recognize a gain if it extended the Loans, the Letters of Credit or the Commitments
for an amount less than the amount being paid for an interest in the Loans, the Letters of Credit or the Commitments by such Lender or (iii) may receive fees or other payments in connection with the transactions contemplated hereby, the Loan
Documents or otherwise, including structuring fees, commitment fees, arrangement fees, facility fees, upfront fees, underwriting fees, ticking fees, agency fees, administrative agent or collateral agent fees, utilization fees, minimum usage fees,
letter of credit fees, fronting fees, deal-away or alternate transaction fees, amendment fees, processing fees, term out premiums, banker’s acceptance fees, breakage or other early termination fees or fees similar to the foregoing. 

Section 11.16    Certain Swiss Matters: Up-Stream and Cross-Stream
Limitation. 
 (a)    Notwithstanding anything to the contrary in any Loan Document, the fulfilment of any
guarantee, indemnity, subordination or similar obligation (including the Guarantee pursuant to ARTICLE XI of this Agreement) (the “Relevant Obligations”) of, and the application of proceeds from the enforcement of any security
interest granted by, a Swiss Guarantor under any Loan Document to satisfy obligations of another Loan Party (other than obligations of any of such Swiss Guarantor’s wholly owned direct or indirect subsidiaries) (“Restricted
Obligations”) shall, if the fulfilment of such obligation or the application of such proceeds would under applicable Swiss law not be permitted at such time, be limited to the maximum amount permitted by applicable Swiss law at the time of
fulfilment or enforcement (as the case may be) (“Limitation”). 
 (b)    The Limitation shall not
release a Swiss Guarantor from the fulfilment of its Relevant Obligations or the application of enforcement proceeds in excess of the Limitation, but merely postpone the performance date thereof until such time as it is again permitted
notwithstanding the Limitation. The Swiss Guarantor shall take all action and cause all action to be taken to enable the fulfilment of its Relevant Obligations or the application of enforcement proceeds as soon as possible and in an amount as large
as possible notwithstanding the Limitation. In particular, to the extent permitted by law and Swiss accounting standards and upon request by the Administrative Agent, the Swiss Guarantor shall: 

(i)    prepare an up-to-date audited
balance sheet; 

  
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 (ii)    obtain confirmation from its auditors regarding the maximum
amount of freely distributable equity of the Swiss Guarantor; 
 (iii)    obtain approval from its quotaholder(s) of the
capital distribution; 
 (iv)    write up or sell any of its assets that are shown in its balance sheet with a book
value that is significantly lower than the market value of the assets, in case of a sale, however, only if such assets are not necessary for the Swiss Guarantor’s business (nicht betriebsnotwendig); and 

(v)    reduce its quota capital to the minimum allowed under then applicable law; 

(c)    To the extent that the fulfilment of any Relevant Obligation or the application of proceeds from the enforcement of
any security interest to satisfy Restricted Obligations are subject to Swiss Withholding Tax, the Swiss Guarantor; 

(i)    shall: 

(A)    use its best efforts to procure that the fulfilment of such obligation or the application of such
enforcement proceeds can be made without deduction of Swiss Withholding Tax by discharging the liability of such tax by notification pursuant to applicable law rather than payment of the tax; 

(B)    if the notification procedure pursuant to sub-paragraph
(A) does not apply, deduct the Swiss Withholding Tax at such rate (x) as in force from time to time or (y) as provided by any applicable double tax treaties, from the respective amount to be paid and promptly pay any such Swiss
Withholding Tax deducted to the Swiss Federal Tax Administration; and 
 (C)     provide the
Administrative Agent with evidence that such a notification of the Swiss Federal Tax Administration has been made or, as the case may be, such Swiss Withholding Tax deducted has been paid to the Swiss Federal Tax Administration; 

(ii)    shall use its best efforts to procure that any person other than the Administrative Agent or another Secured Party
who is entitled to a full or partial refund of the Swiss Withholding Tax deducted pursuant to this paragraph (c): 

(A)    requests a refund of the Swiss Withholding Tax under applicable law as soon as possible; and 

(B)    pays to the Administrative Agent upon receipt any amount so refunded to cover any outstanding part
of the Restricted Obligation; 
 (iii)    if the Administrative Agent or another Secured Party is entitled to a full or
partial refund of the Swiss Withholding Tax so deducted and if requested by the Administrative Agent or such other Secured Party, provide the Administrative Agent or such other Secured Party with those documents that are required by law and/or
applicable double tax treaties to be provided by the payor of such tax in order to enable the Administrative Agent or other Secured Party to prepare a claim for refund of Swiss Withholding Tax; and 

(iv)    notwithstanding anything to the contrary in any Loan Document, in respect of any payment in connection with any
Relevant Obligations or the enforcement of any security interest, shall not be required to gross up, indemnify or hold harmless any Secured Party for the deduction of 

  
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Swiss Withholding Tax in an amount exceeding the Limitation, provided that this should not in any way limit any obligations of any other Loan Party under the Loan Documents to indemnify the
Secured Parties in respect of the deduction of the Swiss Withholding Tax. 
 (d)    Notwithstanding anything to the
contrary herein, any determination of a “best efforts” standard in this Section 11.16 shall be governed by, and construed in accordance with, the substantive laws of Switzerland. 

Section 11.17    Certain Luxembourg Matters. 

Any obligation, guarantee, undertaking or security granted or assumed by a Guarantor incorporated under the laws of the Grand Duchy of
Luxembourg (a “Luxembourg Guarantor”) pursuant to this Agreement (including but not limited to this Article XI) or any other Loan Document shall be deemed not to be undertaken or incurred by such Luxembourg Guarantor to the
extent that the same would constitute unlawful financial assistance within the meaning of articles 430-19 and 1500-7 of the Luxembourg law of 10 August 1915 on
commercial companies, as amended or any other applicable financial assistance rules under any relevant jurisdiction (the “Luxembourg Prohibition”) and the provisions of this Agreement and the other Loan Documents shall be
construed accordingly. For the avoidance of doubt it is expressly acknowledged that the relevant Luxembourg Guarantor will continue to guarantee and secure all such obligations which, if included, do not constitute a violation of the Luxembourg
Prohibition. 
 Notwithstanding anything to the contrary in this Agreement or any other Loan Document, the aggregate amount payable by a
Luxembourg Guarantor under this Agreement or any other Loan Document shall, from time to time, be limited to an amount not exceeding at any time the greater of: 

(a) (i)    any amounts borrowed under the Loan Documents and in each case made available directly or indirectly, in any
form whatsoever, to such Luxembourg Guarantor or any of its Subsidiaries; plus 
 (ii)    ninety-five percent (95%) of
such Luxembourg Guarantor’s “capitaux propres” (as referred to in Annex I to the Grand Ducal Regulation) and its Intra-Group Liabilities (to the extent not yet accounted for above under (a)(i) and without double counting), as
reflected in its last annual accounts (approved by a shareholder’s meeting) available on the day a payment is made under this guarantee; 

and 
 (b)
(i)    any amounts borrowed under the Loan Documents and in each case made available directly or indirectly, in any form whatsoever, to such Luxembourg Guarantor or any of its Subsidiaries; plus 

(ii)    ninety-five percent (95%) of such Luxembourg Guarantor’s “capitaux propres” (as referred to
in Annex I to the Grand Ducal Regulation) and its Intra-Group Liabilities (to the extent not yet accounted for above under (a)(i) and without double counting), as reflected in its last annual accounts (approved by a shareholder’s meeting)
available as at the date of this Agreement. 

  
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 For the purpose of this Section 11.17: 

“Grand-Ducal Regulation” shall mean the Grand Ducal Regulation dated 18 December 2015 setting out the form and content of the
presentation of the balance sheet and profit and loss account, enforcing the Luxembourg law of 19 December 2002 on the commercial companies’ register and the accounting and annual accounts of undertakings, as amended. 

“Intra-Group Liabilities” shall mean, in relation to a Luxembourg Guarantor, any amounts owed by it to any other member of the group to which
that Luxembourg Guarantor belongs and that have not been financed by a borrowing under this Agreement. 
 [Signature Pages Internationally
Omitted]

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