Document:

Private Placement Purchase Agreement - Keith Rosenbloom

 Exhibit 10.10 
 APOLLO RESIDENTIAL MORTGAGE, INC. 
 PRIVATE PLACEMENT PURCHASE AGREEMENT

 PRIVATE PLACEMENT PURCHASE AGREEMENT (this “Agreement”) made as of this 27th day of July, 2011, by and between Apollo Residential Mortgage, Inc.,
a Maryland corporation (the “Company”), and Keith Rosenbloom (the “Purchaser”). 
 WHEREAS,
the Purchaser has a substantive, pre-existing relationship with the Company; 
 WHEREAS, the Company has filed a registration
statement on Form S-11 (File No. 333-172980) (the “Registration Statement”) under the Securities Act of 1933, as amended (the “Securities Act”) with the Securities and Exchange Commission (the
“SEC”) in connection with a proposed initial public offering (the “IPO”) of 10,000,000 shares of the Company’s common stock, par value $0.01 per share (the “Common Stock”); and 

WHEREAS, concurrent with the consummation of the IPO, the Company desires to issue and sell, and the Purchaser desires to purchase, upon
the terms and conditions set forth in this Agreement, 5,000 shares of Common Stock (the “Private Placement Shares” and each, a “Private Placement Share”). 

NOW, THEREFORE, for and in consideration of the premises and the mutual covenants hereinafter set forth, the parties hereto do hereby
agree as follows: 
 1. Sale and Purchase of Private Placement Shares. Subject to and concurrent with the
consummation of the IPO, the Company shall issue and sell to the Purchaser and the Purchaser shall purchase from the Company, at a purchase price per Private Placement Share equal to the public offering price per share of Common Stock sold in the
IPO, the Private Placement Shares. 
 2. Closing. The closing of the purchase and sale of the Private
Placement Shares hereunder, including payment for and delivery of the Private Placement Shares, will take place at the offices of the Company or the Company’s legal counsel concurrently with, and shall be subject to, the completion of the IPO.

 3. Representations and Warranties of the Company. In connection with the issuance and sale of the
Private Placement Shares, the Company hereby represents and warrants to the Purchaser the following: 
 3.1 The
Company is a corporation duly formed, validly existing and in good standing under the laws of the State of Maryland and the Company has all necessary corporate power and authority to enter into this Agreement and to consummate the transactions
contemplated hereby. 
 3.2 All corporate action necessary to be taken by the Company to authorize the execution,
delivery and performance of this Agreement and all other agreements and instruments delivered by the Company in connection with the transactions contemplated hereby has been duly and validly taken and this Agreement has been duly executed and
delivered by the Company. This Agreement constitutes the valid, binding and enforceable obligation of the Company, enforceable in accordance with its terms, except as enforceability may be limited by applicable bankruptcy, insolvency,
reorganization, moratorium, fraudulent transfer or similar laws of general application now or hereafter in 

  
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effect affecting the rights and remedies of creditors and by general principles of equity (regardless of whether enforcement is sought in a proceeding at law or in equity). The issuance and sale
by the Company of the Private Placement Shares does not conflict with any material contract by which the Company or its property or assets is bound, or any federal or state laws or regulations or decree, ruling or judgment of any United States or
state court applicable to the Company or its property or assets. 
 3.3 Upon issuance in accordance with, and
payment pursuant to, the terms hereof, the Purchaser will have good title to the Private Placement Shares free and clear of all liens, claims and encumbrances of any kind, other than transfer restrictions hereunder and under other agreements
contemplated hereby. 
 3.4 The Company has a substantive, pre-existing relationship with the Purchaser and was
directly contacted by the Purchaser or its agents outside of the IPO effort. The Company (i) did not identify or contact the Purchaser through the marketing of the IPO and (ii) was not independently contacted by the Purchaser as a result
of the general solicitation by means of the Registration Statement. 
 4. Representations and Warranties of
the Purchaser. The Purchaser hereby represents and warrants to the Company that: 
 4.1 The Purchaser is an
“accredited investor” as that term is defined in Rule 501 of Regulation D promulgated under the Securities Act. The Purchaser has accurately completed the Accredited Investor Questionnaire attached hereto as Exhibit A indicating the
basis for such Purchaser’s accredited investor status. 
 4.2 The Private Placement Shares are being
acquired for the Purchaser’s own account, only for investment purposes and not with a view to, or for resale in connection with, any public distribution or public offering thereof within the meaning of the Securities Act. 

4.3 The Purchaser has all necessary power and authority to enter into this Agreement and to consummate the transactions
contemplated hereby. 
 4.4 All action necessary to be taken by the Purchaser to authorize the execution,
delivery and performance of this Agreement and all other agreements and instruments delivered by the Purchaser in connection with the transactions contemplated hereby has been duly and validly taken and this Agreement has been duly executed and
delivered by the Purchaser. This Agreement constitutes the valid, binding and enforceable obligation of the Purchaser, enforceable in accordance with its terms, except as enforceability may be limited by applicable bankruptcy, insolvency,
reorganization, moratorium, fraudulent transfer or similar laws of general application now or hereafter in effect affecting the rights and remedies of creditors and by general principles of equity (regardless of whether enforcement is sought in a
proceeding at law or in equity). The purchase by the Purchaser of the Private Placement Shares does not conflict with the organizational documents of the Purchaser or with any material contract by which the Purchaser or its property or assets is
bound, or any laws or regulations or decree, ruling or judgment of any court applicable to the Purchaser or its property or assets. 
 4.5 The Purchaser understands and acknowledges that (i) the offering of the Private Placement Shares pursuant to this Agreement will not be registered under the

  
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Securities Act on the grounds that the offering and sale of the Private Placement Shares is exempt from registration under the Securities Act pursuant to Rule 506 of Regulation D thereof and
exempt from registration pursuant to applicable state securities or blue sky laws and, therefore, the Private Placement Shares will be characterized as “restricted securities” under the Securities Act and such laws and may not be sold
unless the Private Placement Shares are subsequently registered under the Securities Act and qualified under state law or unless an exemption from such registration and such qualification is available. 

4.6 The Purchaser has a substantive, pre-existing relationship with the Company and was directly contacted by the Company
or the Company’s agents outside of the IPO effort. The Purchaser (i) was not identified or contacted through the marketing of the IPO and (ii) did not independently contact the Company as a result of the general solicitation by means
of the Registration Statement. 
 4.7 The Purchaser (i) has such knowledge and experience in financial and
business matters as to be capable of evaluating the merits and risks of the Purchaser’s prospective investment in the Private Placement Shares; (ii) has the ability to bear the economic risks of the Purchaser’s prospective investment;
and (iii) has not been offered the Private Placement Shares by any form of advertisement, article, notice, or other communication published in any newspaper, magazine, or similar medium; or broadcast over television or radio; or any seminar or
meeting whose attendees have been invited by any such medium. 
 5. Restriction on Sale of Private Placement
Shares. Until 12 months from the date of this Agreement, the Purchaser will not, without the prior written consent of the Company, directly or indirectly, sell, offer, dispose of, hedge or enter into any transaction that is designed to, or might
reasonably be expected to result in the disposition of, any Private Placement Shares. Notwithstanding the foregoing, the Purchaser may transfer Private Placement Shares: (1) to an immediate family member; (2) to one or more trusts of which
the sole beneficiaries thereof are the Purchaser and/or the Purchaser’s immediate family members; (3) for estate planning purposes; and (4) as a bona fide gift or gifts; provided, however, that in the case of any transfer, it shall be
a pre-condition to such transfer that the transferee or donee has agreed in writing with the Company to be bound by the terms of this Agreement. 
 6. Registration Rights Agreements. As a further inducement for the Purchaser to purchase the Private Placement Shares, at the time of the completion of the IPO, the Company and the Purchaser shall
enter into a registration rights agreement, substantially in the form of Exhibit B hereto, pursuant to which the Company will grant certain registration rights to the Purchaser relating to the Private Placement Shares. 

7. Successors and Assigns. Except as otherwise expressly provided herein, all covenants and agreements contained in
this Agreement by or on behalf of any of the parties hereto shall bind and inure to the benefit of the respective successors of the parties hereto whether so expressed or not. Notwithstanding the foregoing or anything to the contrary herein, the
parties may not assign this Agreement or their obligations hereunder. 
 8. Amendments. This Agreement may
not be amended, modified or waived, in whole or in part, except by an agreement in writing signed by each of the parties hereto. 

  
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 9. Counterparts; Facsimile. This Agreement may be executed in any
number of counterparts, each of which when so executed shall be deemed to be an original and all of which taken together shall constitute one and the same instrument. This Agreement or any counterpart may be executed via facsimile transmission, and
any such executed facsimile copy shall be treated as an original. 
 10. Governing Law. This Agreement
shall for all purposes be deemed to be made under and shall be construed in accordance with the laws of the State of New York. The parties hereby agree that any action, proceeding or claim against it arising out of or relating in any way to this
Agreement shall be brought and enforced in the courts of the State of New York or the United States District Court for the Southern District of New York, and irrevocably submit to such jurisdiction, which jurisdiction shall be exclusive. The parties
hereby waive any objection to such exclusive jurisdiction and agree not to plead or claim that such courts represent an inconvenient forum. 
 11. Third Party Beneficiaries. This Agreement is intended for the benefit of the parties hereto and their respective permitted successors and assigns, and is not for the benefit of, nor may any
provision hereof be enforced by, any other person. 
 12. Legends. Each certificate, if any, representing
the Private Placement Shares shall be endorsed with the following legend or a substantially similar legend: 
 “The
securities represented by this certificate have not been registered under the Securities Act of 1933, as amended, and are “restricted securities” as defined in Rule 144 promulgated under the Securities Act. The securities may not be sold
or offered for sale or otherwise distributed except (i) in conjunction with an effective registration statement for the shares under the Securities Act of 1933, as amended, or (ii) pursuant to an opinion of counsel, satisfactory to the
company, that such registration or compliance is not required as to said sale, offer, or distribution. The securities represented by this certificate are subject to the terms and conditions of the Private Placement Purchase Agreement, dated as of
July 27, 2011, by and between Apollo Residential Mortgage, Inc. and the Purchasers named therein.” 

13. Severability. In case any provision of this Agreement shall be found by a court of law to be invalid, illegal,
or unenforceable, the validity, legality, and enforceability of the remaining provisions of this Agreement shall not in any way be affected or impaired thereby. 
 14. Entire Agreement. This Agreement and the other documents delivered pursuant hereto constitute the full and entire understanding and agreement between the parties with regard to the subjects
hereof and thereof and they supersede, merge, and render void every other prior written and/or oral understanding or agreement among or between the parties hereto. 

  
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 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first
written above. 
  

			
	APOLLO RESIDENTIAL MORTGAGE, INC.
		
	By:	 	 /s/ Stuart A. Rothstein

		 	Name: Stuart A. Rothstein
		 	Title: Chief Financial Officer, Treasurer and Secretary

 (Signatures Continue on Next Page) 

 
			
	PURCHASER
		
	By:	 	 /s/ Keith Rosenbloom

		 	Name: Keith Rosenbloom

 EXHIBIT A 

ACCREDITED INVESTOR QUESTIONNAIRE 
 ACCREDITED INVESTOR STATUS FOR INDIVIDUALS (Please check the applicable subparagraphs): 

1.  ̈ A director or executive officer of the Company. 

2.  ̈ A natural person and have a net worth, either alone or with my spouse, at the time of purchase of
the Shares that exceeds $1,000,000. 
 3.  ̈ A natural person and had income in excess of
$200,000 in each of the two most recent years and reasonably expect to have income in excess of $200,000 during the current year, or joint income with my spouse in excess of $300,000 in each of the two most recent years and reasonably expect to have
joint income in excess of $300,000 during the current year. 

  
 Ex. A-1

 EXHIBIT B 

FORM OF REGISTRATION RIGHTS AGREEMENT 

  
 Ex. B-1Amended and Restated Employment Agreement

 Exhibit 10.1 
 AMENDED AND RESTATED EMPLOYMENT AGREEMENT 
 Timothy M. Larson

 This AMENDED AND RESTATED EMPLOYMENT AGREEMENT (the “Agreement”) is dated as of October 7, 2011
(the “Effective Date”) by and between Jostens, Inc. (the “Company”), a wholly owned subsidiary of Visant Corporation (“Visant”) and Timothy M. Larson (the “Executive”), and amends
and restates the Employment Agreement entered into as of January 7, 2008 (the “Original Effective Date”) by and between the Company and Executive (the “Original Employment Agreement”). 

WHEREAS, the Company has been employing Executive and desires to continue to employ Executive, and Executive has been and desires to
continue to be employed by the Company, in each case on the terms and conditions of this Agreement. 
 NOW, THEREFORE, in
consideration of the premises and mutual covenants herein and for other good and valuable consideration, the parties agree as follows: 
 1. Term of Employment. Subject to the provisions of Section 7 of this Agreement, Executive shall be employed by the Company for a period commencing on the Effective Date and ending on the
fifth anniversary of the Original Effective Date (the “Initial Term”), on the terms and subject to the conditions set forth in this Agreement. Following the Initial Term, the term of Executive’s employment
hereunder shall automatically be renewed on the terms and conditions hereunder for additional one-year periods commencing on each anniversary of the last day of the Initial Term (the Initial Term and any annual extensions of the term of this
Agreement, subject to the provisions of Section 7 hereof, together, the “Employment Term”), unless either party gives written notice of non-renewal at least sixty (60) days prior to such anniversary, provided that
if the non-renewal is in respect of the Initial Term, either party shall provide the other with not less than 270 days’ notice of its intention to not automatically renew this Agreement at the end of the Initial Term, which in any event shall
not be given prior to March 31, 2012 or after October 31, 2012 and in which case the Initial Term shall automatically extend through the completion of the 270 day period following such notice of intention and the Date of Termination shall
be the last date of the Initial Term as extended hereby based on the 270 day period from the notice of intention not to renew, if the parties have not otherwise entered into a new or amended employment agreement. For the avoidance of doubt, the
non-renewal of this Agreement by either party initiated by either party between March 31, 2012 and October 31, 2012, which does not result in a new or amended employment agreement between the parties shall constitute a termination of
Executive without Cause entitling Executive to the benefits under Section 7(c)(ii) and (iii) of this Agreement on the terms provided. If neither party to this Agreement exercises their rights of non-renewal of the Initial Term hereunder
such that the Employment Term is extended, any later non-renewal of the Employment Term by the Company under this Agreement shall be deemed to constitute a termination by the Company without Cause under Section 7(c) of this Agreement.

  
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 2. Position. 

a. During the Employment Term, Executive shall serve as the President and Chief Executive Officer of the Company. In such position,
Executive shall have such duties and authority as determined by the Chief Executive Officer of Visant or the Board of Directors of Visant (the “Board”) and commensurate with the position of president of a company of similar size,
structure and nature to that of the Company. During the Employment Term, the Executive shall report to the Chief Executive Officer of Visant or, as he or the Board shall designate from time to time, such equivalent executive or the Board.

 b. During the Employment Term, Executive will devote Executive’s full business time and reasonable best efforts to the
performance of Executive’s duties hereunder and will not engage in any other business, profession or occupation for compensation or otherwise which would conflict or interfere in any material respect with the rendition of such services either
directly or indirectly, without the prior written consent of the Board; provided that nothing herein shall preclude Executive, subject to the prior approval of the Board, from accepting appointment to or continue to serve on any board of
directors or trustees of any business corporation or any charitable organization; provided, further, in each case in the aggregate, that such activities do not conflict or interfere with the performance of Executive’s
duties hereunder or conflict with Section 8. 
 3. Base Salary. During the Employment Term, the Company shall pay
Executive a base salary at the annual rate of $700,000, payable in substantially equal periodic payments in accordance with the Company’s practices for other executive employees, as such practices may be determined from time to time. Executive
shall be entitled to such increases in Executive’s base salary, if any, as may be determined from time to time in the sole discretion of the Board, which shall at least annually review Executive’s rate of base salary to determine if any
such increase shall be made. Executive’s annual base salary, as in effect from time to time hereunder, is hereinafter referred to as the “Base Salary.” 
 4. Annual Bonus. During the Employment Term, Executive shall be eligible to earn an annual bonus award between 0% and up to 127% of Executive’s Base Salary in respect of each fiscal year of
the Company (an “Annual Bonus”), with a target amount equal to 100% of Executive’s Base Salary (the “Target Bonus”) (with a maximum opportunity equal to 127% of Executive’s Base Salary (increasing in
linear progression for performance above 100% and up to 150% of the performance targets) based upon achievement of certain “stretch” targets to be established by the Board annually in consultation with the Executive), payable upon the
Company’s achievement of certain performance targets (of which no less than 67% shall be weighted based on EBITDA (as such term is defined in that certain Stock Option Agreement dated March 17, 2005 (covering Executive’s stock options
that vest based on Company performance) (the “Option Agreement”)) for each fiscal year of the Company (each, a “Fiscal Year”), with the balance of such performance targets to be based on other metrics established by
the Board from year to year. The Annual Bonus shall be payable under the Company’s management incentive compensation plan, or any successor thereto (the “Incentive Plan”), on such terms and at such time(s) as annual bonuses are
otherwise payable thereunder. 

  
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 5. Employee Benefits; Business Expenses. 

a. Employee Benefits. During the Employment Term, Executive and his dependents shall be entitled to participate in the
Company’s welfare benefit plans, fringe benefit plans and qualified and nonqualified retirement plans (the “Company Plans”) as in effect from time to time as determined by the Board (collectively, the “Employee
Benefits”), on the same basis as those benefits are made available to the other senior executives of the Company, in accordance with the Company’s policies as in effect from time to time, including the senior executive medical
allowance and physical exam program on the same terms as offered to other senior executives of Visant from time to time. In addition, Executive shall continue to be entitled to benefits under Executive’s Executive Supplemental Retirement
Agreement dated March 25, 2004, subject to and in accordance with its terms. 
 b. Perquisites. During the
Employment Term, Executive shall be entitled to receive such perquisites as are made available to other senior executives of the Company in accordance with the Company’s policies as in effect from time to time as determined by the Board;
provided that Executive shall be entitled to (i) not less than four weeks of paid vacation per annum, which shall be subject to the Company’s vacation policy applicable to the other senior executives of the Company and in accordance
with the Company’s policies as in effect from time to time, (ii) reimbursement for financial counseling services (including financial planning, tax preparation, estate planning, and tax and investment planning software) in an amount not to
exceed $1,500 annually and (iii) a monthly car allowance of $1,800. 
 c. Business Expenses. During the Employment
Term, reasonable business expenses incurred by Executive in the performance of Executive’s duties hereunder shall be reimbursed by the Company in accordance with the Company’s policies applicable to senior executive officers of the
Company. 
 6. Long Term Incentive Award. Executive has received a payment under the long-term incentive program award
letter dated April 1, 2008 (the “LTIP”) and shall be entitled to any amount that becomes due and payable under that certain long-term incentive award letter dated March 31, 2010 (the “2010 LTIP”), in
accordance with its terms. Executive shall be entitled to participate in any other long-term incentive program or plan as may be put in effect from time to time for senior executives of the Company on such terms and conditions as determined by the
Board of Directors of Visant, and reflected in the respective award letter or agreement in respect of such program or plan. 

7. Termination. Executive’s employment hereunder may be terminated based on the terms and conditions of this Section and as
described in subsections 7(a), 7(b) and 7(c), as the case may be; provided that Executive will be required to give the Company at least 180 days advance written notice of any resignation of Executive’s employment (other than due to
Executive’s death or Disability) or such longer period provided under Section 1 hereof in the case Executive provides notice of the intention to not renew this Agreement as of the end of the Initial Term. In the event that the Company
terminates Executive’s employment in accordance with the foregoing sentence the Company may, in its sole discretion, prohibit Executive from entering the premises of the Company for all or any portion of the period after giving him notice of
such termination. Notwithstanding any other provision of this Agreement, the provisions of 

  
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this Section 7 shall exclusively govern Executive’s rights upon termination of employment with the Company; provided, however, that nothing contained in this Section 7 shall
diminish Executive’s rights with respect to the Equity Documents (as such term is defined in Section 11(i) of this Agreement), which shall continue to govern Executive’s equity holdings in VHC (as defined in Section 7(a)(ii)
below) following any termination in accordance therewith, subject to the terms of Section 7(c)(iii), as applicable. 
 a.
By the Company For Cause or By Executive Without Good Reason. 
 (i) The Employment Term and Executive’s employment
hereunder may be terminated by the Company for Cause (as defined below) and shall terminate automatically upon Executive’s resignation; provided that Executive will be required to give the Company at least 180 days advance written notice
of such resignation (other than due to Executive’s death or Disability) or such longer period provided under Section 1 hereof in the case Executive provides notice of the intention to not renew this Agreement as of the end of the Initial
Term. 
 (ii) For purposes of this Agreement, “Cause” shall mean (A) Executive’s willful and
continued failure to perform his material duties with respect to the Company or its subsidiaries as provided hereunder which continues beyond thirty (30) days after a written demand for substantial performance is delivered to Executive by the
Company (the “Cure Period”); (B) the willful or intentional engaging by Executive in conduct that causes material and demonstrable injury, monetarily or otherwise, to the Company, the Investors or their respective Affiliates
(each as defined in the Third Amended and Restated 2004 Stock Option Plan for Key Employees of Visant Holding Corp. (“VHC”) and Its Subsidiaries (the “Plan”); (C) the commission by Executive of a crime
constituting (x) a felony under the laws of the United States or any state thereof or (y) a misdemeanor involving moral turpitude; or (D) a material breach of this Agreement or any of the Equity Documents by Executive, including,
without limitation, engaging in any action in breach of the restrictive covenants set forth in Section 8 of this Agreement or the Equity Documents, that continues beyond the Cure Period (to the extent that, in the Board’s reasonable
judgment, such breach can be cured). The determination of Cause shall be made by the Chief Executive Officer of Visant following consultation with the Board and shall be communicated to Executive in writing setting forth the basis of Cause.
Executive and his legal counsel shall have the opportunity to communicate Executive’s position to the Board promptly following Executive’s receipt of the Company’s explanation and in any event not later than five (5) days from
receipt, prior to a final determination of Cause, and any determination of Cause shall be made in writing to Executive. In addition, “Good Reason” shall mean (i) a reduction in the Executive’s base salary or annual
incentive compensation opportunity (other than a general reduction in base salary or annual incentive compensation opportunity that affects all members of senior management in substantially the same proportions, provided that the
Executive’s base salary is not reduced by more than 10%); (ii) a substantial reduction in the Executive’s duties and responsibilities, an adverse change in Executive’s titles as set forth in Section 2 above or the assignment
to Executive of duties or responsibilities substantially inconsistent with such titles; or (iii) a transfer of the Executive’s primary workplace by more than fifty miles outside of Bloomington, Minnesota. Prior to Executive resigning for
Good Reason, Executive shall provide the Company with written notice setting forth the event or circumstance giving rise to Good Reason and the Company shall have a period of 30 days to cure 

  
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such event or circumstance. If the Company fails to cure such event or occurrence within such period, Executive may proceed with giving notice of resignation for Good Reason. 

(iii) If Executive’s employment is terminated by the Company for Cause, or if Executive resigns other than for Good Reason or as a
result of Executive’s death or Disability, Executive shall be entitled to receive: 
 (A) a lump-sum payment
of the Base Salary that is earned by Executive but unpaid as of the Date of Termination (as such term is defined in Section 7(d) below), paid within ten (10) business days after the Date of Termination; 

(B) a lump-sum payment of any Annual Bonus that is earned by Executive in respect of the Fiscal Year immediately prior to
the Fiscal Year in which the Date of Termination occurs, but unpaid as of the Date of Termination, paid within ten (10) business days after the Date of Termination; 

(C) a lump-sum payment equal to all vacation pay that is accrued in respect of Executive’s unused vacation days as of
the Date of Termination, paid within ten (10) business days after the Date of Termination; 
 (D)
reimbursement for any unreimbursed business expenses incurred by Executive in accordance with Company policy referenced in Section 5(c) above prior to the Date of Termination (with such reimbursements to be paid promptly after Executive
provides the Company with the necessary documentation of such expenses to the extent required by such policy); 

(E) such Employee Benefits, if any, as to which Executive may be entitled under the applicable Company Plans upon
termination of employment hereunder, to the extent provided therein (the payments and benefits described clauses (A) through (E) hereof being referred to, collectively, as the “Accrued Rights). 

Following such termination of Executive’s employment by the Company for Cause or resignation by Executive other than for Good Reason or as a result
of Executive’s death or Disability, except as set forth in this Section 7(a)(iii), Executive shall have no further rights to any compensation or any other benefits under this Agreement. 

b. Disability or Death. 
 (i) Executive’s employment hereunder shall terminate upon Executive’s death and may be terminated by the Company if Executive becomes physically or mentally incapacitated and is therefore unable
for a period of six (6) consecutive months or for an aggregate of nine (9) months in any eighteen (18) consecutive month period to perform Executive’s duties (such incapacity is hereinafter referred to as
“Disability”). Any question as to the existence of the Disability of Executive as to which Executive and the Company cannot agree shall be determined in writing by a qualified independent physician mutually acceptable to Executive
(or to the Executive’s representative, if Executive is not capable of acting on own his behalf) and the Company. If Executive (or to the Executive’s representative, if Executive is not capable of acting on his own behalf) and the Company
cannot agree as to a qualified independent 

  
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physician, each shall appoint such a physician and those two physicians shall select a third who shall make such determination in writing. The determination of Disability hereunder shall be made
in a writing that is promptly provided to the Company and Executive (or his representative, if Executive is not capable of acting on his own behalf) shall be final and conclusive for all purposes of the Agreement. 

(ii) Upon termination of Executive’s employment hereunder for either Disability or death, Executive or Executive’s estate (as
the case may be) shall be entitled to receive: 
 (A) the Accrued Rights; and 

(B) a lump-sum payment of the pro rata portion (based upon the number of days in the applicable Fiscal Year during which
Executive was employed with the Company through the Date of Termination, relative to the number of days in the applicable Fiscal Year) of the Annual Bonus, if any, that Executive would have been entitled to receive pursuant to the Incentive Plan had
Executive remained employed through the date that bonuses are paid to other executives under the Incentive Plan in respect of the Fiscal Year in which the Date of Termination occurs, paid when such bonuses are otherwise paid to active participants
under the Incentive Plan (the “Pro Rata Bonus”). 
 Following Executive’s termination of employment due to
Executive’s death or Disability, except as set forth in this Section 7(b)(ii), Executive shall have no further rights to any compensation or any other benefits under this Agreement. 

c. By the Company Without Cause; By Executive for Good Reason. 

(i) Executive’s employment hereunder may be terminated by the Company without Cause or by Executive for Good Reason. 

(ii) If Executive’s employment is terminated by the Company without Cause (including by virtue of the Company’s failure to
renew the Employment Term at any time but excluding by reason of his death or Disability) or by Executive for Good Reason, Executive shall be entitled to receive: 

(A) the Accrued Rights payable as provided under Section 7(a)(iii), any Pro Rata Bonus payable as provided under
Section 7(b)(ii)(B), and the signing bonus under Section 13 if not yet paid, payable on such date it otherwise would be paid under Section 13; 
 (B) subject to Executive’s continued compliance with the provisions of Section 8 and subject to Executive’s execution (without revocation) of a release of claims (the form of which shall be
that customarily provided by the Company to terminating employees), an amount equal to the sum of (x) twenty-four months’ Base Salary at the rate in effect immediately prior to the Date of Termination and (y) the product of
(I) 2.0 and (II) the Target Bonus for the year in which the Date of Termination occurs, payable in equal monthly installments over the twenty-four (24)

  
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month period commencing on such Date of Termination (the “Severance Period”); and 
 (C) continuation of health and welfare benefits (pursuant to the same benefit plans as in effect for active employees of the Company) until the earlier to occur of (x) twenty-four months from the
Date of Termination and (y) the date on which Executive commences to be eligible for comparable coverage from any subsequent employer. 
 (iii) In the case of Executive’s termination of employment resulting from the non-renewal of the Initial Term of this Agreement (without replacement by new or amended agreement) upon notice given
between March 31, 2012 and October 31, 2012 under Section 1 of this Agreement, in addition to the foregoing: (A) Executive shall be entitled to exercise his vested options for VHC Class A Common Stock (the
“stock”) granted to Executive under the Plan through a net settlement exercise (pursuant to which Executive’s payment of the exercise price and taxes due in connection with the exercise will be paid by shares of stock
underlying such options that otherwise would be issued as a result of the exercise, based on the fair market value of the shares at the time (as determined under the Equity Documents and the most recently available third party valuation of the stock
obtained by Visant)) effective the Date of Termination. The resulting net number of shares of stock will be subject to a hold period of 6 months and 2 days from issuance (the day following the end of the hold period, the “date of
repurchase”), at which date Visant will repurchase the shares at the fair market value of the shares as of the date of repurchase (as determined under the Equity Documents and the most recently available third party valuation of the stock
obtained by Visant). (B) Any shares of the stock owned by Executive at the Date of Termination will be valued as of the Date of Termination based on the fair market value (as determined under the Equity Documents) of the stock as of the Date of
Termination based on the most recently available third party valuation of the stock obtained by Visant, and tendered by Executive to Visant, which will repurchase the shares of stock as of the Date of Termination. The proceeds equal to the number of
shares of stock owned by Executive and repurchased by Visant multiplied by the fair market value of a share of the stock will be paid to Executive in a lump sum on the thirtieth (30th) day following the second anniversary of the Date of Termination. 

Following Executive’s termination of employment by the Company without Cause (including by virtue of the Company’s failure to renew the
Employment Term at any time) or by Executive for Good Reason, except as set forth in this Section 7(c)(ii), Executive shall have no further rights to any compensation or any other benefits under this Agreement or any other severance plan or
arrangement of Visant or any of its subsidiaries. 
 d. Notice of Termination. Any purported termination of employment
by the Company or by Executive (other than due to Executive’s death) shall be communicated by written Notice of Termination to the other party hereto in accordance with Section 11(h)) hereof. For purposes of this Agreement, a
“Notice of Termination” shall mean a notice which shall indicate the specific termination provision in this Agreement relied upon and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for
termination of employment under the provision so indicated. For purposes of this Agreement, the “Date of Termination” shall mean the effective date of resignation or termination by the respective party;

  
 7 

 
provided, however, that (i) with respect to a termination for Cause by the Company, the Date of Termination shall not occur prior to the expiration of any applicable Cure Period,
(ii) with respect to a resignation by Executive (other than in the case of Executive’s death or Disability), the Date of Termination shall not occur prior to the exhaustion of any notice period on the part of Executive required under
Section 7, and subject to there being no cure by the Company prior to such date, in the case of a resignation for Good Reason and (iii) upon a nonrenewal of the Employment Term by either party, the date the Employment Term expires
(inclusive of any extension of the Initial Term under the proviso in Section 1), and not the date of the notice itself, shall constitute the applicable Date of Termination. 

e. Board/Committee Resignation. Upon termination of Executive’s employment for any reason, Executive agrees to resign, as of
the Date of Termination and to the extent applicable, from the Board (and any committees thereof) and the board of directors (and any committees thereof) of any of the Company’s Affiliates (as defined in the Plan).  

8. Confidential Information; Covenant Not to Compete; Non-Solicit. 

a. Executive acknowledges and recognizes the highly competitive nature of the business of Visant and its Affiliates and accordingly
agrees as follows: 
 (i) In consideration of the Company entering into this Agreement with the Executive and without
limitation of any prior agreement made with respect to confidentiality or other restrictive covenants made by Executive in the favor of VHC or any of its Affiliates prior to the date hereof, the Executive hereby agrees effective as of the date of
the Executive’s commencement of employment with the Company or its subsidiaries, without the Company’s prior written consent, the Executive shall not, directly or indirectly, (x) at any time during or after the Executive’s
employment with the Company or its subsidiaries, disclose any Confidential Information (as such term is defined in that certain Management Stockholder’s Agreement dated March 17, 2005 previously entered by Executive) pertaining to the
business of the Company or any of its subsidiaries, except when required to perform his or her duties to the Company or one of its subsidiaries, by law or judicial process; or (y) at any time during the Executive’s employment with the
Company or its subsidiaries and for a period of two years thereafter, directly or indirectly (A) act as a proprietor, investor, director, officer, employee, substantial stockholder, consultant, or partner in any business that directly or
indirectly competes, at the relevant determination date, with the business of the Company in, (1) school photography services or school-related clothing, affinity products and services, including yearbooks, (2) memory books,
(3) commercial printing and binding, (4) printing services to companies engaged in direct marketing, (5) fragrance, cosmetics and toiletries-related sampling or (6) single use packaging for fragrances, cosmetics and toiletries,
in North America in the case of clauses (1) through (4) and in North America and Europe in the case of clauses (5) and (6), (B) solicit customers or clients of the Company or any of its subsidiaries to terminate their
relationship with the Company or any of its subsidiaries or otherwise solicit such customers or clients to compete with any business of the Company or any of its subsidiaries or (C) solicit or offer employment to any person who has been
employed by the Company or any of its subsidiaries at any time during the twelve (12) months immediately preceding the termination of the Executive’s employment. If the Executive is bound by any other agreement with the Company regarding
the use or disclosure of Confidential Information, the provisions of this Agreement shall be read in such a 

  
 8 

 
way as to further restrict and not to permit any more extensive use or disclosure of Confidential Information. 
 b. Notwithstanding clause (a) above, if at any time a court holds that the restrictions stated in such clause (a) are unreasonable or otherwise unenforceable under circumstances then existing,
the parties hereto agree that the maximum period, scope or geographic area determined to be reasonable under such circumstances by such court will be substituted for the stated period, scope or area. In the event that the provisions of this
Section 8, or any portion thereof, should ever be adjudicated by a court of competent jurisdiction in proceedings to which Executive, Visant or any of its subsidiaries is a proper party to exceed the time or geographic or other limitations
permitted by applicable law, then such provisions shall be deemed reformed to the maximum time or geographic or other limitations permitted by applicable law, as determined by such court in such action, the parties hereby acknowledging their desire
that in such event such action be taken. 
 Because the Executive’s services are unique and because the Executive has had
access to Confidential Information, the parties hereto agree that money damages will be an inadequate remedy for any breach of this Agreement. In the event of a breach or threatened breach of this Agreement, the Company or its successors or assigns
may, in addition to other rights and remedies existing in their favor, apply to any court of competent jurisdiction for specific performance and/or injunctive relief in order to enforce, or prevent any violations of, the provisions hereof (without
the posting of a bond or other security). 
 9. Specific Performance. Executive acknowledges and agrees that the
Company’s remedies at law for a breach or threatened breach of any of the provisions of Section 8 would be inadequate and the Company would suffer irreparable damages as a result of such breach or threatened breach. In recognition of this
fact, Executive agrees that, in the event of such a breach or threatened breach, in addition to any remedies at law, the Company, without posting any bond, shall be entitled to cease making any payments or providing any benefit otherwise required by
this Agreement and obtain equitable relief in the form of specific performance, temporary restraining order, temporary or permanent injunction or any other equitable remedy which may then be available. 

10. Arbitration. Except as provided in Section 9, any other dispute arising out of or asserting breach of this Agreement, or
any statutory or common law claim by Executive relating to his employment under this Agreement or the termination thereof (including any tort or discrimination claim), shall be exclusively resolved by binding statutory arbitration before JAMS (fka
Judicial Arbitration and Mediation Specialists) in accordance with JAMS’ Employment Arbitration Rules and Procedures. Such arbitration process shall take place in New York, New York. A court of competent jurisdiction may enter judgment upon the
arbitrator’s award. Each party shall pay the costs and expenses of arbitration (including fees and disbursements of counsel) incurred by such party in connection with any dispute arising out of or asserting breach of this Agreement, provided
that the arbitrator shall award the party prevailing on substantially all of the material elements of the dispute its reasonable attorney’s fees following the conclusion of the arbitration. 

  
 9 

 11. Miscellaneous. 

a. Reserved. 
 b. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of New York, without regard to conflicts of laws principles thereof. 

c. Entire Agreement/Amendments. This Agreement contains the entire understanding of the parties with respect to the employment of
Executive by the Company. There are no restrictions, agreements, promises, warranties, covenants or undertakings between the parties with respect to the subject matter herein other than those expressly set forth herein. This Agreement may not be
altered, modified, or amended except by written instrument signed by the parties hereto; provided, however, that the parties hereto acknowledge that an executive officer of VHC shall have the right, in his or her sole discretion, to reduce the scope
of any covenant set forth in this Agreement or any portion thereof, effective as to Executive immediately upon receipt by Executive of written notice thereof from VHC. 
 d. No Waiver. No waiver of any of the provisions of this Agreement, whether by conduct or otherwise, in any one or more instances, shall be deemed or be construed as a further, continuing or
subsequent waiver of any such provision or as a waiver of any other provision of this Agreement. No failure to exercise and no delay in exercising any right, remedy or power hereunder will preclude any other or further exercise of any other right,
remedy or power provided herein or by law or in equity. 
 e. Severability. In the event that any one or more of the
provisions of this Agreement shall be or become invalid, illegal or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions of this Agreement shall not be affected thereby. 

f. Assignment. This Agreement, and all of Executive’s rights and duties hereunder, shall not be assignable or delegable by
Executive; provided, however, that if Executive shall die, all amounts then payable to Executive hereunder shall be paid in accordance with the terms of this Agreement to Executive’s devisee, legatee or other designee or, if there
be no such devisee, legatee or designee, to Executive’s estate. Any purported assignment or delegation by Executive in violation of the foregoing shall be null and void ab initio and of no force and effect. This Agreement may be assigned
by the Company to a person or entity which is an Affiliate, and shall be assigned to any successor in interest to substantially all of the business operations of the Company. Upon such assignment, the rights and obligations of the Company hereunder
shall become the rights and obligations of such Affiliate or successor person or entity. Further, the Company will require any successor (whether, direct or indirect, by purchase, merger, consolidation, or otherwise) to all or substantially all of
the business and/or assets of the Company to assume expressly and agree to perform this Agreement in the same manner and to the same extent that the Company would be required to perform it if no such succession had taken place. As used in this
Agreement, “Company” shall mean the Company and any successor to its business and/or assets which is required by this Section 11(f) to assume and agree to perform this Agreement or which otherwise assumes and agrees to perform
this 

  
 10 

 
Agreement; provided, however, in the event that any successor, as described above, agrees to assume this Agreement in accordance with the preceding sentence, as of the date such
successor so assumes this Agreement, the Company shall cease to be liable for any of the obligations contained in this Agreement. 
 g. Set Off; Mitigation. The Company’s obligation to pay Executive the amounts provided and to make the arrangements provided hereunder shall not be subject to set-off, counterclaim or
recoupment, other than amounts loaned or advanced to Executive by the Company or its Affiliates or otherwise as provided in Section 7(c)(ii)(C) hereof. Executive shall not be required to mitigate the amount of any payment provided for pursuant
to this Agreement by seeking other employment or otherwise and the amount of any payment provided for pursuant to this Agreement shall not be reduced by any compensation earned as a result of Executive’s other employment or otherwise.

 h. Notice. For the purpose of this Agreement, notices and all other communications provided for in the Agreement
shall be in writing and shall be deemed to have been duly given when delivered by hand or overnight courier or three days after it has been mailed by United States registered mail, return receipt requested, postage prepaid, addressed to the
respective addresses set forth below in this Agreement, or to such other address as either party may have furnished to the other in writing in accordance herewith, except that notice of change of address shall be effective only upon receipt.

 If to the Company: 
 Jostens, Inc. 
 c/o Visant Corporation 

357 Main Street 

Armonk, New York 10504 
 Attention: General Counsel 
 With a copy to: 

Simpson Thacher & Bartlett LLP 
 425 Lexington Avenue 
 New York, New York 10017 

Attention: Andrea K. Wahlquist, Esq. 
 If to Executive: 
 To the most recent address of Executive set forth in the
personnel records of the Company. 
 With a copy to: 
 Wechsler & Cohen, LLP 
 17 State Street, 15th Floor 

  
 11 

 New York, New York 10004 

Attention: David B. Wechsler, Esq. 
 i. Prior Agreements. This Agreement supercedes all prior agreements and understandings (including verbal agreements) between Executive and the Company and/or its Affiliates regarding the terms and
conditions of Executive’s employment with the Company and/or its Affiliates; provided, however, that the Equity Documents (as defined hereafter) shall govern the terms and conditions of Executive’s equity holdings in the
Company and the terms and conditions thereof, and the Supplemental Executive Retirement Plan shall govern the terms and conditions of Executive’s benefits thereunder. For purposes of this Agreement, “Equity Documents” shall mean each
of the Management Stockholder’s Agreement and the Sale Participation Agreement previously entered into by Executive, the Plan, the stock option agreements, the LTIP, that certain 2010 LTIP and any subsequent long-term incentive program under
which Executive participates (and any award letter or agreement granted thereunder). 
 j. Cooperation. Executive shall
provide Executive’s reasonable cooperation in connection with any action or proceeding (or any appeal from any action or proceeding) which relates to events occurring during Executive’s employment hereunder, but only to the extent the
Company requests such cooperation with reasonable advance notice to Executive and in respect of such periods of time as shall not unreasonably interfere with Executive’s ability to perform his duties with any subsequent employer;
provided, however, that without duplication of costs and expenses covered under Section 14, the Company shall pay any reasonable travel, lodging and other related out of pocket expenses that Executive may incur in connection with
providing all such cooperation, to the extent approved by the Company prior to incurring such expenses. 
 k. Withholding
Taxes. The Company may withhold from any amounts payable under this Agreement such Federal, state and local taxes as may be required to be withheld pursuant to any applicable law or regulation. 

l. Counterparts. This Agreement may be signed in counterparts, each of which shall be an original, with the same effect as if the
signatures thereto and hereto were upon the same instrument. 
 12. Compliance with IRC Section 409A.
Notwithstanding anything herein to the contrary, (a) if at the time of Executive’s termination of employment with the Company Executive is a “specified employee” as defined in Section 409A of the Internal Revenue Code of
1986, as amended (the “Code”), and the deferral of the commencement of any payments or benefits otherwise payable hereunder as a result of such termination of employment is necessary in order to prevent any accelerated or additional tax
under Section 409A of the Code, then the Company will defer the commencement of the payment of any such payments or benefits hereunder (without any reduction in such payments or benefits ultimately paid or provided to Executive) until the date
that is six months following Executive’s termination of employment with the Company (or the earliest date as is permitted under Section 409A of the Code) and (b) if any other payments of money or other benefits due to Executive
hereunder could cause the application of an accelerated or additional tax under Section 409A of the Code, such payments or other benefits shall be deferred if deferral will make such payment or other benefits compliant

  
 12 

 
under Section 409A of the Code, or otherwise such payment or other benefits shall be restructured, to the extent possible, in a manner, determined by the Board, that does not cause such an
accelerated or additional tax. For purposes of Section 409A, each payment made under this Agreement shall be designated as a “separate payment” within the meaning of the Section 409A, and references herein to Executive’s
“termination of employment” shall refer to Executive’s separation from service with the Company within the meaning of Section 409A of the Code. To the extent any reimbursements or in-kind benefits due under this Agreement
constitute “deferred compensation” under Section 409A, any such reimbursements or in-kind benefits shall be paid to Executive in a manner consistent with Treas. Reg. Section 1.409A-3(i)(1)(iv). The Company shall consult with
Executive in good faith regarding the implementation of the provisions of this Section 12; provided that neither the Company nor any of its employees or representatives shall have any liability to Executive with respect to thereto.

 13. Signing Bonus. In consideration of Executive’s entry into this Agreement and his employment hereunder, the
Company shall pay Executive a special bonus in the amount of $305,000 (gross) on March 12, 2012. 
 14.
Indemnification. The Company agrees to indemnify and defend the Executive to the maximum extent and subject to the applicable terms, conditions, limitations and exclusions, as permitted by applicable law and by the applicable Certificate of
Incorporation and by-laws (or the applicable equivalent governing documents) and directors’ and officers’ insurance, with respect to any and all claims which arise from or relate to Executive’s duties as an officer, member of a Board
of Directors of the Company or any subsidiary (or equivalent governing entity) and employee of the Company, and duties performed in connection with the offices of the Company and its subsidiaries held by Executive, or as a fiduciary of any employee
benefit plan or a similar capacity for which Executive performs services at Visant’s or the Company’s request. 

[Signatures on next page.] 

  
 13 

 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the day and
year first above written. 
  

					
	 VISANT CORPORATION:
	  	EXECUTIVE:
		
	  
	  	 /s/ Timothy M. Larson

		  	Timothy M. Larson
			
	By:	 	 /s/ Marc L. Reisch
	  	
		
	 JOSTENS, INC.:
	  	
		
	  
	  	
			
	By:	 	 /s/ Marc L. Reisch
	  	

 [signature page Amended and Restated Employment Agreement] 

  
 14

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