Document:

Exhibit
10.44

 

[***] 
The portions of this document marked with three asterisks represent
confidential portions omitted and filed separately with the Securities and
Exchange Commission.

 

[***] 
The portions of this document marked with three asterisks represent
confidential portions omitted and filed separately with the Securities and
Exchange Commission.

 

 

CONFIDENTIAL

 

FIRST RENEWAL LICENSE AGREEMENT

FOR THE GAME BOY ADVANCE VIDEO GAME SYSTEM

(EEA, AUSTRALIA AND NEW ZEALAND)

 

THIS RENEWAL LICENSE AGREEMENT (“Agreement”) is entered into between
NINTENDO CO., LTD. (“NCL”) at 11-1 Kamitoba Hokotate-cho, Minami-ku, Kyoto,
Japan 601-8501, Attn: General Manager, International Business Administration
Department (facsimile: 81.75.662.9619), and ACTIVISION, INC. a corporation of
California, and its subsidiaries (Activision UK, Ltd., a limited company of the
United Kingdom; ATVI France, S.A.R.L., a corporation of France; Activision
GrnbH, a corporation of Germany; and Activision Pty., Ltd., a limited company
of Australia) (jointly and severally “LICENSEE”) at 3100 Ocean Park Boulevard,
Santa Monica, California 90405 (facsimile: 310.255.2152); attention: Mr.
Michael Hand. NCL and LICENSEE agree as follows:

 

1.                                      RECITALS

 

1.1                                 NCL
designs, develops, manufactures, markets and sells advanced design,
high-quality video game systems, including the GAME BOY ADVANCETM system and
the GAME BOY ADVANCE SPTM system. (Hereinafter the GAME BOY ADVANCETM and GAME
BOY ADVANCE SPTM systems are jointly and severally referred to as the “GAME BOY
ADVANCE system”)

 

1.2                                 LICENSEE
desires a license to use highly proprietary programming specifications,
development tools, trademarks and other valuable Intellectual Property Rights
of NCL, to develop, have manufactured, advertise, market and sell video game
software for Games for play on the GAME BOY ADVANCE system.

 

1.3                                 NCL
is willing to grant a license to LICENSEE on the terms and conditions set forth
in this Agreement.

 

1.4                                 By
a prior agreement between the parties effective September 14, 2001 (hereinafter
the “Initial Agreement”), NCL granted to LICENSEE the right to develop
compatible with the Game Boy Advance System, embodying and using the Licensed
Intellectual Properties.  Although the
Initial Agreement has expired, the parties have continued to operate
thereunder. The parties desire to enter into a renewal agreement (hereinafter
the “Agreement”) effective as of the expiration date of the Initial Agreement,
to continue the relationship between the parties without interruption, with the
Agreement consisting of the terms and conditions set forth herein.

 

[***] 
The portions of this document marked with three asterisks represent
confidential portions omitted and filed separately with the Securities and
Exchange Commission.

 

 

CONFIDENTIAL

 

2.                                      DEFINITIONS

 

2.1                                 “Artwork”
means the design specifications for the Game Cartridge label and Printed
Materials in the format specified by NCL in the Guidelines.

 

2.2                                 “Development
Tools” means the development kits, programming tools, emulators, and other materials
that may be used in the development of Games under this Agreement.

 

2.3                                 “Effective
Date” means September 14, 2004.

 

2.4                                 “Finished
Product(s)” means the fully assembled Licensed Products, each including a Game
Cartridge with a Game Cartridge label packaged in a plastic bag or other form
of protective packaging, and Printed Materials.

 

2.5                                 “Game
Cartridges(s)” means custom cartridges for play on the GAME BOY ADVANCE system,
incorporating semiconductor components in which a Game has been stored.

 

2.6                                 “Game(s)”
means interactive video game programs (including source and object/binary code)
developed for play on the GAME BOY ADVANCE system.

 

2.7                                 “Guidelines”
means the current version or any future revision of the “Game Boy Advance
Guidelines” pertaining to the layout, trademark usage and other requirements
for the Game Cartridge label, instruction manual and Game Cartridge packaging,
Marketing Materials, “Game Boy Advance Development Manual”, “Guidelines on
Ethical Content”, and related guidelines. The Guidelines on Ethical Content are
attached as Annex A, and the remainder of the Guidelines have been provided to
LICENSEE independent of this Agreement. The Guidelines may be changed or
updated from time to time without notice.

 

2.8                                 “Independent
Contractor” means any individual or entity that is not an employee of LICENSEE,
including any independent programmer, consultant, contractor, board member or
advisor.

 

2.9                                 “Intellectual
Property Rights” means individually, collectively or in any associated with the
development, manufacturing, advertising, marketing or sale of the Licensed
Products, including, without limitation: (a) registered and unregistered
trademarks and trademark applications used in connection with video games for
play on the GAME BOY ADVANCE system including “NintendoTM”, “GAME BOY
ADVANCETM,” “GAME BOY ADVANCE SPTM,” “AGB” and the “Official Nintendo Seal of
QualityTM” (some of these trademarks are set forth in Annex B, attached); (b)
select trade dress associated with the GAME BOY ADVANCE system and licensed
video games for play thereon; (c) Proprietary Rights in the Security Technology
incorporated into the Game Cartridges; (d) rights in the Development Tools
provided by or on behalf of NCL for use in developing the Games; (e) patents,
patent applications, utility models, or design registrations associated with
the Game Cartridges; (f) copyrights in the Guidelines; and (g) other
Proprietary Rights of NCL in Confidential Information.

 

2.10                           “Licensed
Products” means (a) Finished Products when fully assembled with Game Cartridge
label affixed and packaged in a plastic bag or other form of protective
packaging with the Printed Materials; or (b) Stripped Products with Game
Cartridge label affixed.

 

[***] 
The portions of this document marked with three asterisks represent
confidential portions omitted and filed separately with the Securities and
Exchange Commission.

 

2

 

CONFIDENTIAL

 

2.11                           “Marketing
Materials” means marketing, advertising or promotional materials developed by
or for LICENSEE (or subject to LIC NSEE’s approval) to promote the sale of the
Licensed Products, including but not limited to television, radio and on-line
advertising, point-of-sale materials (e.g. posters, counter-cards), package advertising,
and print.

 

2.12                           “NDA”
means the non-disclosure agreement providing for the protection of Confldenttal
Information related to the GAME BOY ADVANCE system previously entered into
between NCL and/or NOA and LICENSEE.

 

2.13                           “NOA”
means NCL’s subsidiary, Nintendo of America Inc., of Redmond, Washington, USA.

 

2.14                           “Notice”
means any notice permitted or required under this Agreement. All notices shall
be sufficiently given when (a) personally served or delivered, or (b)
transmitted by facsimile, with an original sent concurrently by mail, or (c)
deposited, postage prepaid, with a guaranteed air courier service, in each case
addressed as stated herein, or addressed to such other person or address either
party may designate in a Notice. Notice shall be deemed effective upon the
earlier of actual receipt or two (2) business days after transmittal.

 

2.15                           “Price
Schedule” means the current version(s) or any future revision(s) of NCL’s schedule of
purchase prices and minimum order quantities for the Licensed Products. The
Price Schedule has been provided to Licensee Independent of this Agreement
and may be changed or updated from time to time without notice.

 

2.16                           “Printed
Materials” means the box, user instruction booklet, poster, warranty card and
LICENSEE inserts incorporating the Artwork, together with a precautions booklet
as specified by NCL.

 

2.17                           “Proprietary
Rights” means any rights or applications for rights to the extent recognized in
the Territory relating to the GAME BOY ADVANCE system, and owned, licensed or
otherwise held in patents, trademarks, service marks, copyrights, semiconductor
chip layouts or masks, trade secrets, trade dress, moral rights and publicity
rights, together with all inventions, discoveries, ideas, know-how, data,
information, processes, methods, procedures, formulas, drawings and designs,
computer programs, software source code and object code, and all amendments,
modifications, and improvements thereto for which such patent, trademark,
service mark, copyright, semiconductor chip layout or mask, trade secrets,
trade dress, moral rights or publicity rights may exist or may be sought and
obtained in the future.

 

2.18                           “Reverse
Engineer(ing)” means any technique designed to extract source code or
facilitate the duplication of a program or product including, without
limitation, (a) the x-ray, electronic scanning or physical or chemical
stripping of semiconductor components, or (b) the disassembly, decompilation,
decryption or simulation of object code or executable code.

 

2.19                           “Security
Technology” means, without limitation, any security signature, bios, data
scrambling, password, hardware security apparatus, watermark, hologram,
copyright management information system, encryption, Digital Rights management
system, or any feature which facilitates or limits compatibility with other
hardware, software, accessories or other peripherals, outside of the Territory
or on a different video game system.

 

[***] 
The portions of this document marked with three asterisks represent
confidential portions omitted and filed separately with the Securities and
Exchange Commission.

 

3

 

CONFIDENTIAL

 

2.20                           “Stripped
Product(s)” means the Game Cartridges with Game Cartridge labels affixed.

 

2.21                           “Term”
means three (3) years from the Effective Date.

 

2.22                           “Territory”
means any and all countries within the European Economic Area; namely Austria,
Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany,
reeve, Hungary, Iceland, hand, Italy, Latvia, Liechtenstein, Lithuania,
Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Slovakia,
Slovenia, Spain, Sweden, Switzerland, and the United Kingdom. The Territory
shall also include Australia, New Zealand, and Turkey. NCL may add additional
countries to the Territory upon written notice to LICENSEE.

 

2.23                           “TM”
means trademark of NCL, whether registered or not.

 

3.                                      GRANT
OF LICENSE; LICENSEE RESTRICTIONS

 

3.1                                 Limited
License Grant. For the Term and for the Territory, NCL grants to LICENSEE a
nonexclusive, nontransferable, limited license to use the Intellectual Property
Rights, for the purpose of and to the extent necessary, to develop Games for
manufacture, advertising, marketing and sale as Licensed Products, subject
tothe terms and conditions of this Agreement This license is royalty-free.

 

3.2                                 LICENSEE
Acknowledgement. LICENSEE’s use of the Intellectual Property Rights shall
not create any right, title or interest of LICENSEE therein. In the event that
LICENSEE challenges NCL’s ownership or the validity of the Intellectual
Property Rights, NCL may terminate this Agreement without any notice or
procedure.

 

3.3                                 Restrictions
on License Grant: NCL does not guarantee that the hardware for the GAME BOY
ADVANCE system is distributed throughout the Territory. Moreover, the present
limited license to LICENSEE does not extend to the use of the Intellectual
Property Rights for the following purposes:

 

(a)                                  granting
access to, distributing, transmitting or broadcasting a Game by electronic
means or by any other means known or hereafter devised, including, without
limitation, by wireless, cable, fiber optic, telephone lines, microwave,
radiowave, computer or other device network; provided, however, that limited
transmissions may be made for the so e purpose o acs stating •eve opment Imo er
t e terms o t is Agreement, •ut no rig t o retransmission shall attach to any
such authorized transmission and, reasonable security measures, customary
within the high technology industry, shall be utilized to reduce the risk of
unauthorized interception or retransmission of any such authorized
transmission,

 

(b)                                 authorizing
oT -perrrrrttrng any omme activities involving a Game, including, without
limitation, multiplayer, peer-to-peer or online play,

 

(c)                                  modifying,
installing or operating a Game on any server or computing device for the
purpose of or resulting in the rental, lease, loan or other grant of remote
access to the Game,

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

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CONFIDENTIAL

 

(d)                                 emulating,
interoperating, interfacing or linking a Game for operation or use with any
hardware platform, software program, accessory, computer language, computer
environment, chip instruction set, consumer electronics device, telephone, cell
phone, PDA, or other device for purposes of data interchange, password usage or
interactive video game play, other than the GAME BOY ADVANCE system, an
application approved by NCL, or the Development Tools,

 

(e)                                  emulate
any past, current, or future NCL brand video game system or any portion thereof
in software or hardware or any combination thereof.

 

(f)                                    embedding,
incorporating, or storing a Game in any media or format except the cartridge
format utilized by the GAME BOY ADVANCE system, except as may be necessary as a
part of the Game development process under this Agreement,

 

(g)                                 designing,
implementing or undertaking any process, procedure, program or act designed to
circumvent the Security Technology, interactive video or computer game program,
except as authorized under this Agreement,

 

(h)                                 utilizing
the Intellectual Property Rights to design or develop any interactive video or
computer game program, except as authorized under this Agreement,

 

(i)                                     manufacturing
or reproducing a Game developed under this Agreement, except through NCL, or

 

(j)                                     Reverse
Engineering or assisting in the Reverse Engineering of all or any part of the
GAME BOY ADVANCE system, including the hardware or software (whether embedded
or otherwise), or the Security Technology, except as specifically permitted
under the laws and regulations applicable in the Territory.

 

3.4                                 Development
Tools. NCL may lease, loan or sell Development Tools, including any
improvements made by NCL or NOA from time to time, to LICENSEE to assist in the
development of Games under this Agreement on such terms as may be agreed
between the parties. Ownership and use of such Development Tools shall be
subject to the terms of this Agreement, whether provided by NCL or NOA, prior
to or during the Term hereof. LICENSEE acknowledges the exclusive interest of
NCL in and to the Proprietary Rights associated with the Development Tools. LICENSEE’s
use of the Development Tools shall not create any right, title or interest of
LICENSEE therein. Any license to LICENSEE to use the Development Tools does not
extend to: (a) use of the Development Tools for any purpose except the design
and development of Games under this Agreement; (b) reproduction or creation of
derivatives of the Development Tools, except in association with the
development of Games under this Agreement; (c) Reverse Engineering of the
Development Tools (except as specifically permitted under the laws and/or
regulations applicable in the Territory); or (d) selling, leasing, assigning,
lending, licensing, encumbering or otherwise transferring the Development
Tools. Any tools developed or derived by LICENSEE as a result of a study of the
performance, design or operation of the Development Tools shall be considered
derivative works of the Intellectual Property Rights, but may be retained and
utilized by LICENSEE in connection with this Agreement. Unless LICENSEE can
demonstrate that such derivative work has one or more applications that are

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

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CONFIDENTIAL

 

independent of
and separate from the Intellectual Property Rights (“Independent Applications”),
it shall be deemed to have granted NOA and NCL an indefinite, worldwide,
royalty-free, transferable and exclusive license (including the right to
sub-license) to such derivative work. To the extent that LICENSEE can
demonstrate one or more Independent Applications, LICENSEE exclusive license
(including the right to sub-license) in relation to such Independent Applications
for the Term and an indefinite, worldwide, royalty-free, transferable and
exclusive license (including the right to sub-license) in relation to all other
applications.

 

4.                                      SUBMISSION
OF GAME AND ARTWORK FOR APPROVAL

 

4.1                                 Development
and Sale of the Games. LICENSEE may develop Games and have manufactured,
advertise, market and sell Licensed Products for play on the GAME BOY ADVANCE
system only in accordance with this Agreement.

 

4.2                                 Delivery
of Completed Game. Upon completion of a Game, LICENSEE shall deliver a
prototype of the Game to NCL in a format specified in the Guidelines, together
with written user instructions, a complete description of any security holes,
backdoors, time bombs, cheats, “Easter eggs” or other hidden features or
characters in the Game [***]. NCL shall promptly evaluate the Game with regard
to: (a) its technical compatibility with and error-free operation on the GAME
BOY ADVANCE system. LICENSEE must establish that the Game and any other content
included on the Game Cartridge complies with the guidelines of the Pan European
Game Information System (PEGI), the Unterhaltungssoftware Selbstkontrolle
(USK), the Office of Film and Literature Classification (OFLC), or any other
national or regional game rating system that NCL may accept, as applicable.
LICENSEE shall be responsible for the submission of the Game to the appropriate
national or regional game rating organisation and shall provide NCL with a
Game. Where any such game has been rated as being suitable only for players
aged 18 and over (or an equivalent rating), LICENSEE must submit a certificate
in writing that confirms the game is rated as no higher than “M” (mature) by
the Entertainment Software Rating Board (ESRB) of the U.S. In addition, NCL
reserves the right to require LICENSEE to provide NCL with such additional
written indemnification for damages, claims, loss, liabaility, fine or penalty
resulting from the marketing, distribution or sale of a Game with such an age
rating, as NCL, in its sole discretion, may request. If any such age rating is
subsequently changed by the relevant organisation, LICENSEE shall inform NCL
forthwith in writing of that fact and LICENSEE shall then comply with the above
provisions in relation to such new age rating.

 

4.3                                 Approval
of Completed Game. NCL shall, within a reasonable period of time after
receipt, approve or disapprove each submitted Game. If a Game is disapproved,
NCL shall specify in writing the reasons for such disapproval and state what
corrections or improvements are necessary. After making the necessary
corrections or improvements, LICENSEE shall submit a revised Game to NCL for
approval. NCL shall not unreasonably withhold or delay its approval of any
Game. The approval of a Game by NCL shall not relieve LICENSEE of its sole
responsibility for the development, quality and operation of the Game or in any
way create any warranty for a Game or a Licensed Product by NCL.

 

4.4                                 Submission
of Artwork. Upon submission of a completed Game to NCL, LICENSEE shall
prepare and submit to NCL the Artwork for the proposed Licensed Product.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

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CONFIDENTIAL

 

Within ten
(10) business days of receipt, NCL shall approve or disapprove the Artwork. If
any Artwork is disapproved, NCL shall specify in writing the reasons for such
disapproval corrections or improvements, LICENSEE shall submit revised Artwork
to NCL for approval. NCL shall not unreasonably withhold or delay its approval
of any Artwork. The approval of the Artwork by NCL shall not relieve LICENSEE
of its sole responsibility for the development and quality of the Artwork or in
any way create any warranty for the Artwork or the Licensed product by NCL.

 

4.5                                 Artwork
for Stripped Product. If LICENSEE submits an order for Stripped Product,
all Artwork shall be submitted to NCL in advance of NCL’s acceptance of the
order and no production of Printed Materials shall occur until such Artwork has
been approved by NCL under Section 4.4 herein.

 

5.                                      ORDER
PROCESS, PURCHASE PRICE, PAYMENT AND DELIVERY

 

5.1                                 Submission
of Orders by LICENSEE.  LICENSEE may
at any time submit written purchase orders to NCL for any approved Licensed
Product title. The purchase order shall specify whether it is for Finished
Product or Stripped Product. The terms and conditions of this Agreement shall
control over any contrary terms of such purchase order or any other written
documents submitted by LICENSEE. All orders are subject to acceptance by NCL or
its designee.

 

5.2                                 Purchase
Price and Minimum Order Quantities. The purchase price and minimum order
quantities for the Licensed Products shall be set forth in NCL’s then-current
Price Schedule. The purchase price includes the cost of manufacturing the
Licensed Products. A current Price Schedule has been provided to LICENSEE
independent of this Agreement  No taxes,
duties, import fees or other tariffs related to the development, manufacture,
import, marketing or sale of the Licensed Products (except for taxes imposed on
NCL’s income) are included in the purchase price and all such taxes are the
responsibility of LICENSEE. The Price Schedule is subject to change by NCL
at any time without Notice. However, any price increase shall be applicable
only to purchase orders submitted, paid for, and accepted by NCL after the
effective date of the price increase.

 

5.3                                 Payment.
Upon placement of an order, LICENSEE shall pay the full purchase price to NCL
either (a) by placement of an irrevocable letter of credit in favor of NCL and
payable at sight, issued by a bank acceptable to NCL and confirmed, if
requested by NCL, at LICENSEE’s expense, or (b) in cash, by wire transfer to
NCL’s designated account. All associated banking charges shall be for LICENSEE’s
account.

 

5.4                                 Shipment
and Delivery. NCL shall deliver the Finished Products or Stripped Products
ordered by Licensee to Licensee F.O.B. Japan with shipment at Licensee’s
direction and expense. Upon mutual consent of NCL and Licensee, orders may be
delivered in partial shipments with a minimum shipment quantity of [***].  Such orders shall be delivered to countries
within the Territory.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

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CONFIDENTIAL

 

6.                                      MANUFACTURE
OF THE LICENSED PRODUCT

 

6.1                                 Designation
of NCL.  NCL (including through its
subcontractors and licensees) shall be the exclusive source for the manufacture
of the Game Cartridges, and shall control all aspects of the manufacturing
process, selection of the locations and specifications for any manufacturing
facilities, determination of materials and processes, appointment of suppliers
and subcontractors and management of all work-in-progress.

 

6.2                                 Manufacture
of the Licensed Products. Upon acceptance of a purchase order for an
approved Licensed Product title and payment as provided for under Section 5.3
herein, NCL (including through its subcontractors and licensees) will arrange
for the manufacture of Finished Product or Stripped Product, as specified in
LICENSEE’s purchase order. In this regard, LICENSEE shall submit to NCL certain
technical information as set forth in a questionnaire entitled “Software
Submission Requirements” which has been provided to LICENSEE by NCL.

 

6.3                                 Security
Features. The final release version of the Game, Game Cartridges and Printed
Materials shall include such Security Technology as NCL, in its sole
discretion, may deem necessary or appropriate.

 

6.4                                 Production
of Stripped Product Printed Materials. 
LICENSEE shall arrange and pay for the production of the Printed
Materials using the Artwork. Upon receipt of an order of Stripped Product,
LICENSEE shall assemble the Game Cartridges and Printed Materials into the
Licensed Products. Licensed Products may be sold or otherwise distributed by
LICENSEE only in fully assembled condition.

 

6.5                                 Sample
Printed Materials and Stripped Product. Within a reasonable period of time
after LICENSEE’s assembly of the initial order for a Stripped Product title,
LICENSEE shall provide NCL with: (a) one (1) sample of the fully assembled
Licensed Product; and (b) [***] of LICENSEE-produced Printed Materials for such
Licensed Product.

 

6.6                                 Retention
of Sample Licensed Products by NCL. NCL may, at its own expense,
manufacture reasonable quantities of the Game Cartridges or the Licensed
Products, not to exceed [***], to be used for archival purposes, legal
proceedings against infringers of the Intellectual Property Rights or for other
lawful purposes, [***].

 

7.                                      MARKETING
AND ADVERTISING

 

7.1                                 Approval
of Marketing Materials. LICENSEE represents and warrants that the Marketing
Materials shall: (a) be of high quality and comply with the Guidelines as well
as the guidelines of the PEGI, and (b) comply with all applicable laws,
regulations, and official codes of practice in those jurisdictions in the
Territory where they will be used or distributed. Prior to actual use or
distribution, LICENSEE shall submit to NCL for review receipt, approve or
disapprove such samples. If any of the samples are disapproved, NCL shall
specify the reasons for such disapproval and state what corrections and/or
improvements are necessary. After making the necessary corrections and/or
improvements, LICENSEE shall submit revised samples for approval by NCL. No
Marketing Materials shall be used or distributed by LICENSEE without unreasonably
withhold or delay its approval of any proposed Marketing Materials.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

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CONFIDENTIAL

 

7.2                                 Bundling.
In order to avoid use of the licensed Intellectual Property Rights giving rise
to any implication of NCL’s sponsorship, association, approval or endorsement
or distribute any Finished Product or Stripped Product that has been bundled
with: (a) any peripheral designed for use with the GAME BOY ADVANCEsystem which
has not been licensed or approved in writing by NCL; or (b) any other product
or service where NCL’s sponsorship, association, approval or endorsement might
be suggested by the bundling of the products or services.

 

7.3                                 Warranty
and Repair. LICENSEE shall provide the original consumer with a minimum one
hundred eighty (180) day (or such longer minimum period as may be required by
applicable law) limited warranty on all Licensed Products. LICENSEE shall also
provide reasonable product service, including out-of-warranty service, for all
Licensed Products.

 

7.4                                 Business
Facilities. LICENSEE agrees to develop and maintain sufficient customer
service, either directly or through a third party, to adequately support the
Licensed Products.

 

7.5                                 No
Sales Outside the Territory. LICENSEE represents and warrants that it shall
not market, sell, offer to sell, import or distribute the Licensed Products
outside the Territory, or within the Territory when LICENSEE has actual or
constructive knowledge that a subsequent destination of the Licensed Product is
outside the Territory.

 

7.6                                 Defects
and Recall. In the event of a material programming defect in a Licensed
Product that would, in NCL’s reasonable judgment, significantly impair the
ability of a consumer to play the Game, NCL may, after consultation with
LICENSEE, require the LICENSEE to recall the Licensed Product and undertake
suitable repairs or replacements.

 

7.7                                 NCL
Promotional Materials, Publications and Events. With a view to improving
the competitiveness of the video game products consisting of Nintendo video
game systems and services and compatible software published by LICENSEE, at its
option, NCL may: (a) insert in the Printed Materials for the Licensed Products
promotional materials concerning publications and promotions for such video
game products; (b) utilize screen shots, Artwork and information regarding the
Licensed Products in Nintendo published magazines or other advertising,
promotional or marketing media which promotes such video game products; and (c)
exercise public performance rights in the Games and use related trademarks and
Artwork in connection with NCL sponsored contests, tours, conventions, trade
shows, press briefings and similar events which promote such video game
products.

 

7.8                                 Nintendo
Gateway System. To promote and increase demand for games on Nintendo video
game systems, NCL licenses a system (the “Nintendo Gateway System”) in various
non-coin activated commercial settings such as commercial airlines, cruise
ships, rail systems and hotels, where customers play games on specially adapted
Nintendo video game systems. If NCL identifies a Game for possible license on
the Nintendo Gateway System, the parties agree to conduct good faith
negotiations toward including the Game in the Nintendo Gateway System.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

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8.                                      CONFIDENTIAL
INFORMATION

 

8.1                                 Definition.
“Confidential Information” means information provided to LICENSEE by NCL or any
third party working with NCL or NOA relating to the hardware and software for
the GAME BOY ADVANCE system or the Development Too slinc u ing, but not limited
to: (a) all current or future information, know-how, techniques, methods,
information, tools, emulator hardware or software, software development
specifications, and/or trade secrets, (b) any inventions, patents or patent
applications, (c) any business, marketing or sales data or information, and (d)
any other information or data relating to development, design, operation,
manufacturing, marketing or sales. Confidential Information shall include all
confidential information disclosed, whether in writing, orally, visually, or in
the form of drawings, technical specifications, software, samples, pictures,
models, recordings, or other tangible items which contain or manifest, in any
form, the above listed information. Confidential Information shall not include:
(i) data and information which was in the public domain prior to LICENSEE’s
receipt of the same hereunder, or which subsequently becomes part of the public
domain by publication or otherwise, except by LICENSEE’s wrongful act or
omission, (ii) data and information which LICENSEE can demonstrate, through
written records kept in the ordinary course of business, was in its possession without
restriction-on use or disclosure, prior to its receipt of the same-hereunder
and was not acquired directly or indirectly from NCL or NOA under an obligation
of confidentiality which is still in force, and (iii) data and information
which LICENSEE can show was received by it from a third party who did not
acquire the same directly or indirectly from NCL or NOA and to whom LICENSEE
has no obligation of confidentiality.

 

8.2                                 Disclosures
Required by Law. LICENSEE shall be permitted to disclose Confidential
Information if such disclosure is required by an authorized governmental or
judicial entity, provided that NCL is given Notice thereof at least thirty (30)
days prior to such disclosure. LICENSEE shall use its best efforts to limit the
disclosure to the greatest extent possible consistent with LICENSEE’s legal
obligations, and if required by NCL, shall cooperate in the preparation and
entry of appropriate court orders limiting the persons to whom Confidential
Information may be disclosed and the extent of disclosure of such Confidential
Information.

 

8.3                                 Disclosure
and Use. NCL may provide LICENSEE with highly confidential development
information, Guidelines, Development Tools, systems, specifications and related
resources and information constituting and incorporating the Confidential
Information to assist LICENSEE in the development of Games. LICENSEE agrees to
maintain all Confidential Information as strictly confidential and to use such
Confidential Information only in accordance with this Agreement. LICENSEE shall
limit access to the Confidential Information to LICENSEE’s employees having a
strict need to know and shall advise such employees of their obligation of
confidentiality as provided herein. LICENSEE shall require each such employee
to retain in confidence the Confidential Information pursuant to a written
non-disclosure agreement between LICENSEE and such employee. LICENSEE shall use
its best efforts to ensure that its employees working with or otherwise having
access to Confidential Information shall not disclose or make any unauthorized
use of the Confidential Information.

 

8.4                                 No
Disclosure to Independent Contractors. LICENSEE shall not disclose the
Confidential Information, including without limitation the Guidelines and
Intellectual Property Rights, to any Independent Contractor, nor permit any
Independent Contractor to perform or assist in development work for a Game,
without the prior written consent of NCL.. 
Any

 

[***]  The portions of this document marked with three
asterisks represent confidential portions omitted and filed separately with the
Securities and Exchange Commission.

 

10

 

CONFIDENTIAL

 

Independent
Contractor seeking access to Confidential Information shall be required to
enter into a written non-disclosure agreement with NCL or NOA prior to
receiving any access to or disclosure of the Confidential Information from
either LICENSEE or NCL.

 

At LICENSEE’s option, the written non-disclosure agreement may be with
LICENSEE rather than NCL or NOA, in which case the form and substance of the
non-disclosure agreement must be acceptable to NCL. Also, in such case LICENSEE
shall provide to NCL on a continuing basis a listing of all Independent
Contractors who have received or been granted access to Confidential
Information along with copies of the applicable written non-disclosure
agreements. In addition, LICENSEE shall take all reasonable measures to ensure
that its Independent Contractors fulfill the requirements of the applicable
written non-disclosure agreements.

 

LICENSEE shall use its best efforts to ensure that its employees and
Independent Contractors working with or otherwise having access to Confidential
Information shall not disclose or make unauthorized use of the Confidential
Information. LICENSEE agrees to indemnify NCL against all loss or damage,
including consequential economic loss, for breach of these obligations by the
LICENSEE, its employees and Independent Contractors.

 

8.5                                 Agreement
Confidentiality. LICENSEE agrees that the terms, conditions and
announcement or press release regarding this Agreement or the release dates for
Games developed by LICENSEE under this Agreement shall be subject to NCL’s
prior written approval. The parties may disclose this Agreement: (a) to
accountants, banks, financing sources, lawyers, parent companies and related
parties under substantially equivalent confidentiality obligations, (b) in
connection with any formal legal proceeding for the enforcement of this
Agreement, (c) as required by the regulations of the government agencies in the
Territory that regulate publicly-traded securities, provided that all
Confidential Information regarding NCL shallbe redacted from such disclosures
to the maximum extent allowed by such government agencies, (d) in response to
lawful process, subject to a court  order
limiting the persons to whom Confidential Information may be disclosed and the
extent of disclosure of such Confidential Information, approved in advance by
NCL; and (e) to a third party proposing to enter into a business transaction
with LICENSEE or with NCL, but only to the extent reasonably necessary for
carrying out the proposed transaction and only under terms of mutual
confidentiality.

 

8.6                                 Notification
Obligations. LICENSEE shall promptly notify NCL of the unauthorized use or
disclosure of any Confidential Information and shall promptly act to recover
any such information and prevent further breach of the obligations herein. The
obligations of LICENSEE set forth herein are in addition to and not in lieu of
any other legal remedy that may be available to NCL under this Agreement or
applicable law.

 

8.7                                 Continuing
Effect of the NDA. The terms of this Section 8 supplement the terms of
the NDA, which shall remain in effect. In the event of a conflict between the
terms of the NDA and this Agreement, the terms of this Agreement shall control.

 

9.                                      REPRESENTATIONS
AND WARRANTIES

 

9.1                                 LICENSEE’s
Representations and Warranties. LICENSEE represents and warrants that:

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

11

 

CONFIDENTIAL

 

(a)                                  it
is a duly organized and validly existing corporation and has full authority to
enter into this Agreement and to carry out the provisions hereof,

 

(b)                                 the
execution, delivery and performance of this Agreement by LICENSEE does not
conflict with any agreement or understanding to which LICENSEE may be bound,
and,

 

(c)                                  excluding
the Intellectual Property Rights, LICENSEE is either (i) the sole owner of all
right, title and interest in and to the trademarks, copyrights and other
Proprietary Rights used on or in association with the development, advertising,
marketing and sale of the Licensed Products and the Marketing Materials, or
(ii) the holder of such rights to the trademarks, copyrights and other
Proprietary Rights which have been licensed from a third party as are necessary
for the development, advertising, marketing and sale of the Licensed Products
and the Marketing Materials under this Agreement.

 

9.2                                 NCL’s
Representations and Warranties. NCL represents and warrants that:

 

(a)                                  it
is a duly organized and validly existing corporation and has full authority to
enter into this Agreement and to carry out the provisions hereof, and

 

(b)                                 the
execution, delivery and performance of this Agreement by NCL does not conflict
with any agreement or understanding to which NCL may be bound.

 

9.3                                 [***]

 

9.4                                 [***]

 

9.5                                 LIMITATION
OF LIABILITY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER NCL NOR ANY
OF ITS SUBSIDIARIES, AFFILIATES, LICENSORS OR SUPPLIERS SHALL BE LIABLE FOR
LOSS OF PROFITS, OR FOR ANY SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES
OF LICENSEE OR ITS CUSTOMERS ARISING OUT OF OR RELATED TO THIS AGREEMENT,
INCLUDING, WITHOUT LIMITATION, THE BREACH OF THIS AGREEMENT BY NCL, THE
MANUFACTURE OF THE LICENSED PRODUCTS OR THE USE OF THE LICENSED PRODUCTS ON ANY
NINTENDO VIDEO GAME SYSTEM BY LICENSEE OR ANY END USER.

 

10.                               INDEMNIFICATION

 

10.1                           LICENSEE’s
Indemnification of NCL. LICENSEE shall indemnify and hold harmless NCL (and
any of its respective affiliates, subsidiaries, licensors, suppliers, officers,
directors, employees or agents) from any claims, losses, liabilities, damages,
expenses and costs, including, without limitation, reasonable attorneys’ fees
and costs and any expenses incurred in the settlement or avoidance of any such
claim, which result from or are in connection with:

 

(a)                                  a
breach of any of the provisions, representations or warranties undertaken by
LICENSEE in this Agreement,

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

12

 

CONFIDENTIAL

 

(b)                                 any
infringement of a third party’s Proprietary Rights as a result of the design,
development, advertising, marketing, sale or use of the Licensed Products or
the Marketing Materials,

 

(c)                                  any
claims alleging a defect, failure to warn, bodily injury (including death) or
other personal or property damage arising out of, or in connection with, the
design, development, advertising, marketing, sale or use of any of the Licensed
Products, and

 

(d)                                 any
applicable civil or criminal actions relating to the design, development,
advertising, marketing, sale or use of the Licensed Products or the Marketing
Materials.

 

NCL and LICENSEE shall give prompt Notice to the other of any
indemnified claim under this Section 10.1. 
With respect to any third party claim subject to this indemnity clause,
LICENSEE, as indemnitor, shall have the right to select counsel and to control
the defense and/or settlement thereof NCL may, at its own expense, participate
in such action or proceeding with counsel of its own choice. LICENSEE shall not
enter into any settlement of any such claim in which (i) NCL has been named as
a party, or (ii) claims relating to the Intellectual Property Rights have been
asserted, without NCL’s prior written consent. NCL shall provide reasonable
assistance to LICENSEE in its defense of any such claim.

 

10.2                           LICENSEE’s
Insurance. LICENSEE shall, at its own expense, obtain a comprehensive
policy of general liability insurance (including coverage for advertising
injury and product liability claims) from a recognized insurance company. Such
policy of insurance shall be in an amount of not less than the equivalent of [***]
on a per-occurrence basis and shall provide for adequate protection against any
suits, claims, loss or damage by the Licensed Products. Such policy shall name
NCL as an additional insured and shall specify that it may not be canceled
without thirty (30) days’ prior written Notice to NCL. A Certificate of
Insurance shall be provided to NCL not later than the date of the initial order
of Licensed Products under this Agreement or with’n 60 da s of the effective
date of this Agreement, whatever date occurs later. If LICENSEE fails to
maintain such insurance at any time during the Term and for a period of two (2)
years thereafter, NCL may secure such insurance at LICENSEE’s expense.

 

10.3                           Suspension
of Production. In the event NCL deems itself at risk with respect to any
claim, action o’ pracecdizig under this Scctiun 1-0, NCL may, at its sole
uption, suspend production, delivery or order acceptance for any Licensed
Products, in whole or in part, pending resolution of such claim, action or
proceeding.

 

11.                               PROTECTION
OF PROPRIETARY RIGHTS

 

11.1                           Joint
Actions Against Infringers. LICENSEE and NCL may agree to jointly pursue
cases of infringement involving of the Licensed Products, as such Licensed
Products will contain Proprietary Rights owned by each of them. Unless the
parties otherwise agree, or unless the recovery is expressly allocated between
them by the court, in the event of such an action, any recovery shall be used
first to reimburse LICENSEE and NCL for their respective reasonable attorneys’
fees and costs incurred in bringing such action, pro rata, and any remaining
recovery

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

13

 

CONFIDENTIAL

 

shall be
distributed to LICENSEE and NCL, pro rata, based upon the fees and costs
incurred in bringing such action.

 

11.2                           Actions
by LICENSEE. LICENSEE, without the consent of NCL, may bring any action or
proceeding relating to an infringement or potential infringement of LICENSEE’s
Proprietary Rights in the Licensed Products. LICENSEE shall make reasonable
efforts to inform NCL of such actions in a timely manner. LICENSEE will have
the right to retain all proceeds it may derive from any recovery in connection
with such actions.

 

11.3                           Actions
by NCL. NCL, without the consent of LICENSEE, may bring any action or
proceeding relating to an infringement or potential infringement of NCL’s
Intellectual Property Rights in the Licensed Products. NCL shall make
reasonable efforts to inform LICENSEE of such actions in a timely manner. NCL
will have the right to retain all proceeds it may derive from any recovery in
connection with such actions.

 

12.                               ASSIGNMENT

 

12.1                           No
Assignment by LICENSEE. This Agreement is personal to LICENSEE and may not
be sold, assigned, delegated, sublicensed or otherwise transferred or
encumbered, in whole or in part, without NCL’s prior written consent, [***].  In the event of an assignment or other
transfer in violation of this Agreement, NCL shall have the unqualified right
to immediately terminate this Agreement without further obligation to LICENSEE.

 

12.2                           Assignment
by Operation of Law. In the event of an assignment of this Agreement by
operation of law, LICENSEE shall, not later than thirty (30) days thereafter,
give Notice and seek consent thereto from NCL. Such Notice shall disclose the
name of the assignee, the effective date and the nature and extent of the
assignment. An assignment by operation of law includes, but is not limited to:
(a) a merger of LICENSEE into another business entity or a merger of another
business entity into LICENSEE, (b) the sale, assignment or transfer of all or
substantially all of the assets of LICENSEE to a third party, (c) the sale,
assignment or transfer to a third party of any of T.ICFNSF.F’s proprietary
rights which are used in the development of or are otherwise incorporated into
any Licensed Products, or (d) the sale, assignment or transfer of any of
LICENSEE’s stock resulting in the acquirer having management power over or
voting control of LICENSEE. Following the later of: (i) such an assignment by
operation of law, or (ii) receipt of Notice therefor, NCL shall have the
unqualified right for a period of ninety (90) days to immediately terminate
this Agreement without further obligation to LICENSEE.

 

12.3                           Non-Disclosure
Obligation. In no event shall LICENSEE disclose or allow access to NCL’s
Confidential Information prior to or upon the occurrence of an assignment,
whether by operation of law or otherwise, unless and until NCL gives its
written consent to such disclosure.

 

13.                               TERM
AND TERMINATION

 

13.1                           Term.
 This Agreement shall commence on the
Effective Date and continue for the Term, unless earlier terminated as provided
for herein.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

14

 

CONFIDENTIAL

 

13.2                           Default
or Breach.  In the event that either
party is in default or commits a material breach of this Agreement which is not
cured within thirty (30) days after Notice thereof, then this Agreement shall
automatically terminate on the date specified in such Notice.

 

13.3                           Bankruptcy.
 At NCL’s option, this Agreement may be
terminated immediately and without Notice in the event that LICENSEE: (a) makes
an assignment for the benefit of creditors, (b) becomes insolvent, (c) files a
voluntary petition for bankruptcy, (d) acquiesces to any involuntary bankruptcy
petition, (e) is adjudicated as a bankrupt, or (f) ceases to do business.

 

13.4                           Termination
Other Than by Breach.  Upon (a) the
expiration of this Agreement, (b) its termination other than by LICENSEE’s
breach, or (c) termination of this Agreement by NCL after one hundred twenty
(120) days, notice to LICENSEE in the event NCL reasonably believes that
LICENSEE has developed, marketed, or sold a product that infringes any
intellectual property right of NCL or NOA anywhere in the world (provided that
if the parties are able to resolve such alleged infringement within such
120-day period, such termination shall not take effect), LICENSEE shall have a
period of [***] to sell any unsold Licensed Products. All Licensed Products in
LICENSEE’s control following the expiration of such sell-off period shall be
destroyed by LICENSEE within [***] and proof of such destruction (certified by
an officer of LICENSEE) shall be provided to NCL.

 

13.5                           Termination
by LICENSEE’s Breach.  If this Agreement
is terminated by NCL as a result of a breach of its terms and conditions by
LICENSEE, LICENSEE shall immediately cease all distribution, advertising,
marketing or sale of any Licensed Products. All Licensed Products in LICENSEE’s
control as of the date of such termination shall be destroyed by LICENSEE
within ten (10) days and proof of such destruction (certified by an officer of
LICENSEE) shall be provided to NCL.

 

13.6                           Breach
of NDA or Other NCL License Agreements.  At NCL’s option, any breach by LICENSEE of:
(a) the NDA, or (b) any other license agreement between NCL and LICENSEE
relating to the development of games for any of NCL’s video game systems which
is not cured within the time period for cure allowed under the applicable
agreement, shall be considered a material breach of this Agreement entitling
NCL to terminate this Agreement in accordance with Section 13.5 herein.

 

13.7                           No
Further Use of the Intellectual Property Rights.  Upon expiration and/or termination of this
Agreement, LICENSEE shall cease all use of the Intellectual Property Rights for
any purpose, except as may be required in connection with the sale of Licensed
Products authorized under Section 13.4 herein. LICENSEE shall, within
thirty (30) days thereafter, return or destroy all Guidelines, writings,
drawings, models, data, tools and other materials and things in LICENSEE’s
possession or in the possession of any past or present employee, agent or
contractor receiving the information through LICENSEE, which constitute or
relate to or disclose any Confidential Information, without making copies or
otherwise retaining any such information. Proof of any destruction shall be
certified by an officer of LICENSEE and promptly provided to NCL.

 

13.8                           Termination
by NCL’s Breach.  IT this Agreement
is terminated by LICENSEE as a result of a material breach of its terms or
conditions by NCL, LICENSEE may continue to sell

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

15

 

CONFIDENTIAL

 

the Licensed
Products in the Territory until the expiration of the Term, at which time the
provisions of Section 13.4 shall apply.

 

14.                               GENERAL
PROVISIONS

 

14.1                           Compliance
with Applicable Laws and Regulations. LICENSEE shall at all times comply
with applicable laws, regulations and orders in the countries of the Territory
relating to or in any way affecting this Agreement and LICENSEE’s performance
under this Agreement, including, without limitation, the export laws and
regulations of any country with jurisdiction over the Licensed Products and/or
either party. LICENSEE shall not market, distribute, or sell the Game and/or
Game Cartridges in any country in the Territory in which such marketing,
distribution or sale would violate any applicable laws, regulations or orders
of such country.

 

14.2                           Force
Majeure. Neither party shall be Iiable for any breach of this Agreement
occasioned by any cause beyond the reasonable control of such party, including
governmental action, war, riot or civil commotion, fire, natural disaster,
labor disputes, restraints affecting shipping or credit, delay of carriers,
inadequate supply of suitable materials or any other cause which could not with
reasonable diligence be controlled or prevented by the parties. In the event of
material shortages, including shortages of materials or production facilities
necessary for production of the Licensed Products, NCL reserves the right to
allocate such resources among itself and its licensees.

 

14.3                           Records
and Audit. During the Term and for a period of [***] thereafter, LICENSEE
agrees to keep accurate, complete and detailed records related to the
development and sale of the Licensed Products and the Marketing Materials. Upon
[***] Notice to LICENSEE, NCL may, at its expense, arrange for a third party to
audit LICENSEE’s records, reports and other information related to LICENSEE’s
compliance with this Agreement.

 

14.4                           Waiver,
Severability, Integration, and Amendment. The failure of a party to enforce
any provision of this Agreement shall not be construed to be a waiver of such
provision or of the right of such party to thereafter enforce such provision.
In the event that any term, clause or provision of this Agreement shall be
construed to be or adjudged invalid, void or unenforceable, such term, clause
or provision shall be construed as severed from this Agreement, and the
remaining terms, clauses and provisions shall remain in effect. Together with
the NDA, this Agreement constitutes the entire agreement between the parties
relating to the subject matter hereof All prior negotiations, representations,
agreements and understandings are merged into, extinguished by and completely expressed
by this Agreement and the NDA.  Any
amendment to this Agreement shal be in writing, signed by both parties.

 

14.5                           Survival.
In addition to those rights specified elsewhere in this Agreement that may
reasonably be interpreted or construed as surviving, the rights and obligations
set forth in Sections 3, 8, 9, 10, 13 and 14, shall-survive any expiration or
termination of this Agreement to the degree necessary to permit their complete
fulfilment or discharge.

 

14.6                           Governing
Law and Venue. This Agreement shall be governed by the laws of Japan. Any
legal action (including judicial and administrative proceedings) with respect
to any matter arising under or growing out of this Agreement, shall be brought
only in the Kyoto

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

16

 

CONFIDENTIAL

 

District
Court. Each party hereby consents to the jurisdiction and venue of such court
for such purposes.

 

14.7                           Injunctive
Relief. LICENSEE acknowledges that in the event of its breach of this
Agreement, NCL shall be entitled to seek injunctive or other similar relief in
addition to any additional relief that may be available.

 

14.8                           Attorneys’
Fees. In the event it is necessary for either party to this Agreement to
undertake legal action to enforce or defend any action arising out of or
relating to this Agreement, the prevailing party in such action shall be
entitled to recover from the other party all reasonable attorneys’ fees, costs
and expenses relating to such legal action or any appeal therefrom.

 

14.9                           Expansion
of Rights. NCL may expand the rights granted to LICENSEE under this
Agreement by providing written notice of such expansion of rights to LICENSEE
and without having to enter into a written addendum to the present Agreement
with LICENSEE.

 

14.10                     Delegation
of Duties. NCL, at its option, may delegate its duties under the present
Agreement to a wholly owned subsidiary. To the extent necessary for the parties
to carry out their duties under this Agreement, NCL shall provide notice to
LICENSEE of any such delegation, including to whom at NCL’s wholly owned
subsidiary communications from LICENSEE under this Agreement may be directed.
Also in the event of a delegation by NCL, the provisions of this Agreement
shall continue to govern the relationship between NCL and LICENSEE and shall
govern the relationship between NCL’s subsidiary and LICENSEE, subject to any
amendments or modifications to this Agreement which such subsidiary and
LICENSEE may agree to in their relationship. NCL shall remain obligated under
the present Agreement for the performance of NCL’s duties by NCL’s subsidiary.

 

14.11                     Counterparts
and Signature by Facsimile. This Agreement may be signed in counterparts,
which shall together constitute a complete Agreement. A signature transmitted
by facsimile shall be considered an original for purposes of this Agreement.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

17

 

CONFIDENTIAL

 

IN WITNESS WHEREOF, the parties have entered into this Agreement on the
dates set forth below.

 

	
  NCL:

  	
  LICENSEE:

  
	
  Nintendo
  Co., Ltd.

  	
  Activision,
  Inc.

  
	
   

  	
   

  
	
  By:

  	
   

  	
   

  	
  By:

  	
  /s/ George
  Rose

  
	
   

  	
   

  	
  George Rose

  
	
  President

  	
   

  	
  General
  Counsel & Sr. Vice President

  
	
   

  	
   

  
	
  Date:

  	
  4/28/2005

  	
   

  	
  Date:

  	
  4/7/2005

  
	
   

  	
   

  
	
   

  	
  LICENSEE:

  
	
   

  	
  Activision
  UK, Ltd.

  
	
   

  	
   

  
	
   

  	
  By:

  	
  /s/ George
  Rose

  
	
   

  	
   

  	
  George Rose

  
	
   

  	
   

  	
  Director

  
	
   

  	
   

  
	
   

  	
  Date:

  	
  4/7/2005

  
	
   

  	
   

  
	
   

  	
  LICENSEE:

  
	
   

  	
  ATVI
  France, S.A.R.L.

  
	
   

  	
   

  
	
   

  	
  By:

  	
  /s/ Patrick
  Chachuat

  
	
   

  	
   

  	
  Patrick Chachuat

  
	
   

  	
   

  	
  Director

  
	
   

  	
   

  
	
   

  	
  Date:

  	
  /s/
  4/11/2005

  
	
   

  	
   

  
	
   

  	
  LICENSEE:

  
	
   

  	
  Activision
  GmbH

  
	
   

  	
   

  
	
   

  	
  By:

  	
  /s/ George
  Rose

  
	
   

  	
   

  	
  George Rose

  
	
   

  	
   

  	
  Managing Director

  
	
   

  	
   

  
	
   

  	
  Date:

  	
  4/7/2005

  
	
   

  	
   

  
	
   

  	
  LICENSEE:

  
	
   

  	
  Activision
  Pty, Ltd.

  
	
   

  	
   

  
	
   

  	
  By:

  	
  /s/ George
  Rose

  
	
   

  	
   

  	
  George Rose

  
	
   

  	
   

  	
  Director

  
	
   

  	
   

  
	
   

  	
  Date:

  	
  4/7/2005

  
									

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

18

 

CONFIDENTIAL

 

Attachments:

Annex A – Guidelines on Ethical Content

Annex B – Trademark samples

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

19

 

CONFIDENTIAL

 

Annex A

 

Guidelines
on Ethical Content

 

The following
Guidelines on Ethical Content are presented, for assistance in the development
of Games by defining the types of the theme inconsistent with NCL’s corporate
philosophy. Exceptions may be made when necessary to maintain the integrity of
the Game or the Game’s theme. Games shall not:

 

(a)                                  contain
sexually explicit content including but not limited to nudity, rape, sexual
intercourse and sexual touching; for instance, NCL does not allow bare-breasted
women in Games, however, mild displays of affection such as kissing or hugging
are acceptable;

 

(b)                                 contain
language or depictions which specifically denigrate members of any race,
gender, ethnicity, religion er political group;

 

(c)                                  depict
gratuitous or excessive blood or violence. NCL does not permit depictions of
animal cruelty or torture;

 

(d)                                 depict
verbal or physical spousal or child abuse;

 

(e)                                  permit
racial, gender, ethnic, religious or political stereotypes; for example,
religious symbols such as crosses will be acceptable when fitting into the
theme of the Game and not promoting a specific religious denomination;

 

(f)                                    use
profanity, obscenity or incorporate language or gestures that are offensive by
prevailing public standards and tastes; and

 

(g)                                 promote
the use of illegal drugs, smoking materials, tobacco and/or alcohol; for
example NCL does not allow an unnecessary beer or cigarette advertisement
anywhere in a Game; however, Sherlock Holmes smoking a pipe would be acceptable
as it fits the theme of the Game.

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

20

 

CONFIDENTIAL

 

ANNEX B

 

[LOGOS]

 

[***]  The portions of this document marked with
three asterisks represent confidential portions omitted and filed separately
with the Securities and Exchange Commission.

 

21Exhibit
10.45

 

FIRST AMENDMENT TO THE CONFIDENTIAL LICENSE AGREEMENT
FOR NINTENDO

GAMECUBE

 

THIS
FIRST AMENDMENT (“First Amendment”) amends that certain Confidential License
Agreement For Nintendo GameCube dated November 9,
2001, between Nintendo of America Inc. (“Nintendo”) and Activision Publishing,
Inc. (“Licensee”) (“Agreement”).

 

RECITALS

 

The
Agreement currently expires on November 8, 2004, and the parties now
desire to extend the Term of the Agreement as set forth below.

 

NOW,
THEREFORE, the parties agree as follows:

 

1.                                       The Term of the Agreement is hereby extended
for an additionalthree (3) years. The Term of the Agreement shall now expire on
November 8, 2007.

 

2.                                       All other terms and conditions of the
Original Agreement shall remain in full force and effect. This First Amendment
may be signed in counterparts and by facsimile, which together shall constitute
one original First Amendment. This First Amendment shall be effective as of November 9,
2004.

 

IN
WITNESS WHEREOF, the parties have entered into this First Amendment.

 

 

	
  NINTENDO:

  	
  LICENSEE:

  
	
   

  	
   

  
	
  Nintendo of America
  Inc.

  	
  Activision Publishing,
  Inc.

  
	
   

  	
   

  
	
  By:

  	
   /s/ James R. Cannataro

  	
   

  	
  By:

  	
   /s/ Greg Deutsch

  	
   

  
	
   

  	
   

  
	
  Name:

  	
  James R. Cannataro

  	
   

  	
  Name:

  	
  GREG DEUTSCH

  	
   

  
	
   

  	
   

  
	
  Its:

  	
   EVP; Administration

  	
   

  	
  Its:

  	
   Director, Business & Legal Affairs

  	
   

  
	
   

  	
   

  
	
  Date:
  

  	
  11/10/04

  	
   

  	
  Date:

  	
  October 28,
  2004

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