Document:

exv10w25

EXHIBIT 10.25

Annual Cash Compensation of Named Executive Officers

The executive officers named in the compensation table in Monsanto’s proxy statement dated Dec. 7,
2009 (the “Named Executive Officers”) have their base salaries determined yearly by the People and
Compensation Committee (the “Committee”) of the Board of Directors. It is anticipated that such
determinations will occur annually, effective during a pay period in the following January. The
Named Executive Officers are all “at will” employees, and do not have written or oral employment
agreements other than change of control agreements, the form of which is filed, as required, as an
exhibit to reports filed by the Company under the Exchange Act. The Company, upon the approval of
the Committee, retains the right to unilaterally decrease or increase the Named Executive Officers’
base salaries at any time.

The Named Executive Officers are eligible to participate in the Company’s annual incentive
compensation plans for all regular employees, including executive officers, which provide for cash
awards. Summaries of such annual incentive compensation plans are filed as exhibits, as required,
to reports filed by the Company under the Exchange Act.

On Oct. 25, 2010, the Committee approved for the Company’s Named Executive Officers,
(i) the following base salaries to become effective as of Jan. 10, 2011, and (ii) no annual incentive awards for the 2010
fiscal year.

	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	Base Salary	 	Base Salary	 	FY 2010 Annual
	Named Executive Officer	 	(as of 01/11/10)	 	  (as of 1/10/11)  	 	    Incentive Award    
	Hugh Grant

Chairman of the Board, President

and Chief Executive Officer
	 	$	1,403,780	 	 	$	1,403,780	 	 	$	 —	 
	Carl M. Casale

Executive V.P. and

Chief Financial Officer
	 	$	590,000	 	 	$	602,000	 	 	$	 —	 
	Brett D. Begemann

Executive Vice President, Seeds & Traits
	 	$	540,000	 	 	$	551,000	 	 	$	 —	 
	Robert T. Fraley, Ph.D.

Executive V.P. and Chief

Technology Officer
	 	$	600,000	 	 	$	612,000	 	 	$	 —	 

The Company intends to provide additional information regarding other compensation awarded to the
Named Executive Officers in respect of and during the 2010 fiscal year in the proxy statement for
its 2011 annual meeting of shareowners, which proxy statement is expected to be filed with the
Securities and Exchange Commission in December 2010.exv10w26

Exhibit 10.26

SEVERANCE AGREEMENT

     THIS AGREEMENT, dated October 11, 2010, is made by and between Lorillard, Inc. Corporation, a
Delaware corporation (the “Company”), and Murray S. Kessler (the “Executive”).

     WHEREAS, the Company considers it essential to the best interests of its stockholders to
foster the continued employment of key management personnel; and

     WHEREAS, the Board recognizes that, as is the case with many publicly held corporations, the
possibility of a Change in Control exists and that such possibility, and the uncertainty and
questions which it may raise among management, may result in the departure or distraction of
management personnel to the detriment of the Company and its stockholders; and

     WHEREAS, the Board has determined that appropriate steps should be taken to reinforce and
encourage the continued attention and dedication of members of the Company’s management, including
the Executive, to their assigned duties without distraction in the face of potentially disturbing
circumstances arising from the possibility of a Change in Control;

     NOW, THEREFORE, in consideration of the premises and the mutual covenants herein contained,
the Company and the Executive hereby agree as follows:

     1. Defined Terms. The definitions of capitalized terms used in this Agreement are
provided in the last Section hereof.

     2. Term of Agreement. The Term of this Agreement shall commence on the date hereof
and shall continue in effect through December 31, 2012; provided, however, that
commencing on January 1, 2012 and each January 1 thereafter, the Term shall automatically be
extended for one additional year unless, not later than September 30 of the preceding year, the
Company or the Executive shall have given notice not to extend the Term; and further
provided, however, that if a Change in Control shall have occurred during the Term,
the Term shall expire no earlier than twenty-four (24) months beyond the month in which such Change
in Control occurred.

     3. Company’s Covenants Summarized. In order to induce the Executive to remain in the
employ of the Company and in consideration of the Executive’s covenants set forth in Section 4
hereof, the Company agrees, under the conditions described herein, to pay the Executive the
Severance Payments and the other payments and benefits described herein. No Severance Payments
shall be payable under this Agreement unless there shall have been (or, under the terms of the
second sentence of Section 6.1 hereof, there shall be deemed to have been) a termination of the
Executive’s employment with the Company following a Change in Control and during the Term. This
Agreement shall not be construed as creating an express or implied contract of employment and,
except as otherwise agreed in writing between the Executive and the Company, the Executive shall
not have any right to be retained in the employ of the Company.

     4. The Executive’s Covenants. The Executive agrees that, subject to the terms and
conditions of this Agreement, in the event of a Potential Change in Control during the Term, the
Executive will remain in the employ of the Company until the earliest of (i) the last day of the

 

Potential Change in Control Period, (ii) the date of a Change in Control, (iii) the date of
termination by the Executive of the Executive’s employment for Good Reason or by reason of death,
Disability or Retirement, or (iv) the termination by the Company of the Executive’s employment for
any reason.

     5. Compensation Other Than Severance Payments.

          5.1 Following a Change in Control and during the Term, and during any period that the
Executive fails to perform the Executive’s full-time duties with the Company as a result of
incapacity due to physical or mental illness, the Company shall pay the Executive’s full salary to
the Executive at the rate in effect at the commencement of any such period, together with all
compensation and benefits payable to the Executive under the terms of any compensation or benefit
plan, program or arrangement maintained by the Company during such period (other than any
disability plan), until the Executive’s employment is terminated by the Company for Disability.

          5.2 If the Executive’s employment shall be terminated for any reason following a Change in
Control and during the Term, the Company shall pay the Executive’s full salary to the Executive
through the Date of Termination at the rate in effect immediately prior to the Date of Termination
or, if higher, the rate in effect immediately prior to the first occurrence of an event or
circumstance constituting Good Reason, together with all compensation and benefits payable to the
Executive through the Date of Termination under the terms of the Company’s compensation and benefit
plans, programs or arrangements as in effect immediately prior to the Date of Termination or, if
more favorable to the Executive, as in effect immediately prior to the first occurrence of an event
or circumstance constituting Good Reason.

          5.3 If the Executive’s employment shall be terminated for any reason following a Change in
Control and during the Term, the Company shall pay to the Executive the Executive’s normal
post-termination compensation and benefits as such payments become due. Such post-termination
compensation and benefits shall be determined under, and paid in accordance with, the Company’s
retirement, insurance and other compensation or benefit plans, programs and arrangements as in
effect immediately prior to the Date of Termination or, if more favorable to the Executive, as in
effect immediately prior to the occurrence of the first event or circumstance constituting Good
Reason.

     6. Severance Payments.

          6.1 Subject to Section 6.2 hereof, if the Executive’s employment is terminated following a
Change in Control and during the Term, other than (A) by the Company for Cause, (B) by reason of
death or Disability, or (C) by the Executive without Good Reason, then the Company shall pay the
Executive the amounts, and provide the Executive the benefits, described in this Section 6.1
(“Severance Payments”), in addition to any payments and benefits to which the Executive is entitled
under Section 5 hereof. For purposes of this Agreement, the Executive’s employment shall be deemed
to have been terminated following a Change in Control by the Company without Cause or by the
Executive with Good Reason, if (i) the Executive’s employment is terminated by the Company without
Cause prior to a Change in Control (whether or not a Change in Control ever occurs) and such
termination was at the request or direction of a

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Person who has entered into an agreement with the Company the consummation of which would
constitute a Change in Control, (ii) the Executive terminates his employment for Good Reason prior
to a Change in Control (whether or not a Change in Control ever occurs) and the circumstance or
event which constitutes Good Reason occurs at the request or direction of such Person, or (iii) the
Executive’s employment is terminated by the Company without Cause or by the Executive for Good
Reason and such termination or the circumstance or event which constitutes Good Reason is otherwise
in connection with or in anticipation of a Change in Control (whether or not a Change in Control
ever occurs).

               (A) In lieu of any further salary payments to the Executive for periods subsequent to the Date
of Termination and in lieu of any severance benefit otherwise payable to the Executive, the Company
shall pay to the Executive a lump sum severance payment, in cash, equal to three (3) times the sum
of (i) the Executive’s base salary as in effect immediately prior to the Date of Termination or, if
higher, in effect immediately prior to the first occurrence of an event or circumstance
constituting Good Reason, and (ii) the Executive’s target annual bonus under any annual bonus or
incentive plan maintained by the Company in respect of the fiscal year in which occurs the Date of
Termination or, if higher, the fiscal year in which occurs the first event or circumstance
constituting Good Reason.

               (B) For the thirty-six (36) month period immediately following the Date of Termination, the
Company shall arrange to provide the Executive and his dependents life, accident and health
insurance benefits substantially similar to those provided to the Executive and his dependents
immediately prior to the Date of Termination or, if more favorable to the Executive, those provided
to the Executive and his dependents immediately prior to the first occurrence of an event or
circumstance constituting Good Reason, at no greater after-tax cost to the Executive than the
after-tax cost to the Executive immediately prior to such date or occurrence; provided,
however, that, unless the Executive consents to a different method, such health insurance
benefits shall be provided through a third-party insurer. Benefits otherwise receivable by the
Executive pursuant to this Section 6.1(B) shall be reduced to the extent benefits of the same type
are received by or made available to the Executive during the thirty-six (36) month period
following the Executive’s termination of employment (and any such benefits received by or made
available to the Executive shall be reported to the Company by the Executive); provided,
however, that the Company shall reimburse the Executive for the excess, if any, of the
after-tax cost of such benefits to the Executive over such cost immediately prior to the Date of
Termination or, if more favorable to the Executive, the first occurrence of an event or
circumstance constituting Good Reason. If the Severance Payments shall be decreased pursuant to
Section 6.2 hereof, and the Section 6.1(B) benefits which remain payable after the application of
Section 6.2 hereof are thereafter reduced pursuant to the immediately preceding sentence, the
Company shall, no later than five (5) business days following such reduction, pay to the Executive
the least of (a) the amount of the decrease made in the Severance Payments pursuant to Section 6.2
hereof, (b) the amount of the subsequent reduction in these Section 6.1(B) benefits, or (c) the
maximum amount which can be paid to the Executive without being, or causing any other payment to
be, nondeductible by reason of section 280G of the Code.

               (C) Notwithstanding any provision of any annual incentive plan to the contrary, the Company
shall pay to the Executive a lump sum amount, in cash, equal to the sum of (i) any unpaid incentive
compensation which has been allocated or awarded to the Executive

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for a completed fiscal year preceding the Date of Termination under any such plan and which,
as of the Date of Termination, is contingent only upon the continued employment of the Executive to
a subsequent date, and (ii) a pro rata portion to the Date of Termination of the annual incentive
bonus the Executive would have received for the year in which the Date of Termination occurs,
calculated by multiplying the award that the Executive would have earned on the last day of such
year, assuming achievement at the target level of the individual and corporate performance goals
established with respect to such award, by the fraction obtained by dividing the number of full
months and any fractional portion of a month during such year through the Date of Termination by
twelve (12).

               (D) In addition to the retirement benefits to which the Executive is entitled under each DB
Pension Plan or any successor plan thereto, the Company shall pay the Executive a lump sum amount,
in cash, equal to the excess of (i) the actuarial equivalent of the aggregate retirement pension
(taking into account any early retirement subsidies associated therewith and determined as a
straight life annuity commencing at the date (but in no event earlier than the third anniversary of
the Date of Termination) as of which the actuarial equivalent of such annuity is greatest) which
the Executive would have accrued under the terms of all DB Pension Plans (without regard to any
amendment to any DB Pension Plan made subsequent to a Change in Control, which amendment adversely
affects in any manner the computation of retirement benefits thereunder), determined as if the
Executive were fully vested thereunder and had accumulated (after the Date of Termination)
thirty-six (36) additional months of service credit thereunder and had been credited under each DB
Pension Plan during such period with compensation equal to the Executive’s compensation (as defined
in such DB Pension Plan) during the twelve (12) months immediately preceding Date of Termination
or, if higher, during the twelve months immediately prior to the first occurrence of an event or
circumstance constituting Good Reason, over (ii) the actuarial equivalent of the aggregate
retirement pension (taking into account any early retirement subsidies associated therewith and
determined as a straight life annuity commencing at the date (but in no event earlier than the Date
of Termination) as of which the actuarial equivalent of such annuity is greatest) which the
Executive had accrued pursuant to the provisions of the DB Pension Plans as of the Date of
Termination. For purposes of this Section 6.1(D), “actuarial equivalent” shall be determined using
the same assumptions utilized under the Retirement Plan for Employees of Lorillard Tobacco Company
immediately prior to the Date of Termination or, if more favorable to the Executive, immediately
prior to the first occurrence of an event or circumstance constituting Good Reason. In addition to
the benefits to which the Executive is entitled under each DC Pension Plan, the Company shall pay
the Executive a lump sum amount, in cash, equal to the sum of (i) the amount that would have been
contributed thereto by the Company on the Executive’s behalf during the three years immediately
following the Date of Termination, determined (x) as if the Executive made the maximum permissible
contributions thereto during such period, (y) as if the Executive earned compensation during such
period at a rate equal to the Executive’s compensation (as defined in the DC Pension Plan) during
the twelve (12) months immediately preceding the Date of Termination or, if higher, during the
twelve months immediately prior to the first occurrence of an event or circumstance constituting
Good Reason, and (z) without regard to any amendment to the DC Pension Plan made subsequent to a
Change in Control, which amendment adversely affects in any manner the computation of benefits
thereunder, and (ii) the excess, if any, of (x) the Executive’s account balance under the DC

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Pension Plan as of the Date of Termination over (y) the portion of such account balance that
is nonforfeitable under the terms of the DC Pension Plan.

               (E) If the Executive would have become entitled to benefits under the Company’s
post-retirement health care or life insurance plans, as in effect immediately prior to the Date of
Termination or, if more favorable to the Executive, as in effect immediately prior to the first
occurrence of an event or circumstance constituting Good Reason, had the Executive’s employment
terminated at any time during the period of thirty-six (36) months after the Date of Termination,
the Company shall provide such post-retirement health care or life insurance benefits to the
Executive and the Executive’s dependents commencing on the later of (i) the date on which such
coverage would have first become available and (ii) the date on which benefits described in
subsection (B) of this Section 6.1 terminate.

               (F) The Company shall provide the Executive with $25,000 of outplacement services suitable to
the Executive’s position for a period of one year immediately following the Date of Termination or,
if earlier, until the first acceptance by the Executive of an offer of employment.

          6.2 (A) Anything in this Agreement to the contrary notwithstanding, in the event the
Accounting Firm and tax counsel that is reasonably acceptable to the Executive and selected by the
Accounting Firm (“Tax Counsel”) shall determine that receipt of all Payments would subject the
Executive to the Excise Tax, the Accounting Firm, with the advice of Tax Counsel, shall determine
whether to reduce any of the Payments paid or payable pursuant to this Agreement, including, but
not limited to, the Severance Payments (the “Agreement Payments”) so that the Parachute Value of
all Payments, in the aggregate, equals the Safe Harbor Amount. The Agreement Payments shall be so
reduced only if the Accounting Firm, with the advice of Tax Counsel, determines that the Executive
would have a greater Net After-Tax Receipt of aggregate Payments if the Agreement Payments were so
reduced. If the Accounting Firm, with the advice of Tax Counsel, determines that the Executive
would not have a greater Net After-Tax Receipt of aggregate Payments if the Agreement Payments were
so reduced, the Executive shall receive all Agreement Payments to which the Executive is entitled
hereunder. Such determinations shall be in writing.

               (B) In making the determination under Sections 6.2(A) and 6.2(B), (i) all of the Payments
shall be treated as “parachute payments” within the meaning of Section 280G(b)(2) of the Code,
unless in the opinion of Tax Counsel, such payments or benefits (in whole or in part) do not
constitute parachute payments, including by reason of Section 280G(b)(4)(A) of the Code (with the
Tax Counsel’s determination, to the extent requested by the Executive, to include a good faith
valuation of any agreement with the Executive pursuant to which the Executive agrees to refrain
from performing services), (ii) all “excess parachute payments” within the meaning of Section
280G(b)(l) of the Code shall be treated as subject to the Excise Tax unless, in the opinion of Tax
Counsel, such excess parachute payments (in whole or in part) represent reasonable compensation for
services actually rendered within the meaning of Section 280G(b)(4)(B) of the Code, in excess of
the Base Amount allocable to such reasonable compensation, or are otherwise not subject to the
Excise Tax, and (iii) the value of any non-cash benefits or any deferred payment or benefit shall
be determined by the Accounting Firm in accordance with the principles of Sections 280G(d)(3) and
(4) of the Code. Prior to the

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payment date set forth in Section 6.3 hereof, the Company shall provide the Executive with its
calculation, supported by the above-referenced determinations of the Accounting Firm and Tax
Counsel, of whether the Agreement Payments shall be reduced or not and the amounts referred to in
this Section 6.2(B) and such supporting materials as are reasonably necessary for the Executive to
evaluate the Company’s calculations. If the Executive disputes the Company’s calculations (in
whole or in part), the reasonable opinion of Tax Counsel with respect to the matter in dispute
shall prevail.

               (C) For purposes of reducing the Agreement Payments so that the Parachute Value of all
Payments, in the aggregate, equals the Safe Harbor Amount as may apply under Section 6.2(A), only
amounts payable under this Agreement (and no other Payments) shall be reduced. The reduction of
the amounts payable hereunder, if applicable, shall be made by reducing the payments (to the extent
such amounts are considered Payments) under the following sections in the following order: (1) any
Agreement Payments under Section 6.1(A); (2) any Agreement Payments under Section 6.1(C)(ii); (3)
any Agreement Payments under Section 6.1(D); (4) any Agreement Payments under Section 6.1(E); (5)
any Agreement Payments under 6.1(F); (6) any Agreement Payments under Section 6.1(B); and (7) any
other cash Agreement Payments that would be made upon a termination of the Executive’s employment,
beginning, for purposes of this Section, with such other cash Agreement Payments that would be made
last in time. For all purposes of this Section 6.2, all fees and expenses of the Accounting Firm
and Tax Counsel shall be borne solely by the Company.

               (D) As a result of the uncertainty in the application of Section 4999 of the Code at the time
of the initial determination by the Accounting Firm and Tax Counsel hereunder, it is possible that
amounts will have been paid or distributed by the Company to or for the benefit of the Executive
pursuant to this Agreement which should not have been so paid or distributed (“Overpayment”) or
that additional amounts which will have not been paid or distributed by the Company to or for the
benefit of the Executive pursuant to this Agreement should have been so paid or distributed
(“Underpayment”), in each case, consistent with the calculation of the Safe Harbor Amount
hereunder. In the event that a final nonappealable decision is entered as to any amount of an
assertion of a deficiency by the Internal Revenue Service against either the Company or the
Executive, the Executive shall promptly (and in no event later than sixty (60) days following the
date on which such final nonappealable decision respecting any such Overpayment is entered) pay any
such Overpayment to the Company together with interest at the applicable federal short-term rate
provided for in Section 7872(f)(2)(A) of the Code compounded semi-annually; provided,
however, that no amount shall be payable by the Executive to the Company if and to the
extent such payment would not either reduce the amount on which the Executive is subject to tax
under Section 1, 3101 and Section 4999 of the Code or generate a refund of such taxes. In the
event that the Accounting Firm, based upon controlling precedent or substantial authority,
determines that an Underpayment has occurred, any such Underpayment shall be paid promptly (and in
no event later than sixty (60) days following the date on which the Underpayment is determined) by
the Company to or for the benefit of the Executive together with interest at the applicable federal
short-term rate provided for in Section 7872(f)(2)(A) of the Code compounded semi-annually.

          6.3 The payments provided in subsections (A), (C) and (D) of Section 6.1 hereof shall be made
not later than the fifth day following the Date of Termination; provided,

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however, that if the amounts of such payments, and the limitation on such payments set
forth in Section 6.2 hereof, cannot be finally determined on or before such day, the Company shall
pay to the Executive on such day an estimate, as determined in good faith by the Accounting Firm in
accordance with Section 6.2 hereof, of the minimum amount of such payments to which the Executive
is clearly entitled and shall pay the remainder of such payments (together with interest on the
unpaid remainder (or on all such payments to the extent the Company fails to make such payments
when due) at 120% of the rate provided in section 1274(b)(2)(B) of the Code) as soon as the amount
thereof can be determined but in no event later than the thirtieth (30th) day after the Date of
Termination. Notwithstanding the foregoing, to the extent the Executive is terminated (i) following
a Change in Control but prior to a change in ownership or control of the Company or in a
substantial portion of the assets of the Company within the meaning of Section 409A of the Code or
(ii) prior to a Change in Control in a manner described in Section 6.1, to the extent required to
avoid accelerated taxation and/or tax penalties under Section 409A of the Code, amounts payable to
the Executive hereunder, to the extent not in excess of the amount that the Executive would have
received under any other pre-Change in Control severance plan or arrangement with the Company had
such plan or arrangement been applicable, shall be paid at the time and in the manner provided by
such plan or arrangement and the remainder shall be paid to the Executive in accordance with the
prior sentence of this Section 6.3.

          6.4 The Company also shall pay to the Executive all legal fees and expenses incurred by the
Executive in disputing in good faith any issue hereunder relating to the termination of the
Executive’s employment, in seeking in good faith to obtain or enforce any benefit or right provided
by this Agreement or in connection with any tax audit or proceeding to the extent attributable to
the application of section 4999 of the Code to any payment or benefit provided hereunder. Such
payments shall be made within five (5) business days after delivery of the Executive’s written
requests for payment accompanied with such evidence of fees and expenses incurred as the Company
reasonably may require, but in no event later than the end of the calendar year following the
calendar year in which such fees and expenses are incurred.

     7. Termination Procedures.

          7.1 Notice of Termination. After a Change in Control and during the Term, any
purported termination of the Executive’s employment (other than by reason of death) shall be
communicated by written Notice of Termination from one party hereto to the other party hereto in
accordance with Section 10 hereof. For purposes of this Agreement, a “Notice of Termination” shall
mean a notice which shall indicate the specific termination provision in this Agreement relied upon
and shall set forth in reasonable detail the facts and circumstances claimed to provide a basis for
termination of the Executive’s employment under the provision so indicated. Further, a Notice of
Termination for Cause is required to include a copy of a resolution duly adopted by the affirmative
vote of not less than three-quarters (3/4) of the entire membership of the Board at a meeting of
the Board which was called and held for the purpose of considering such termination (after
reasonable notice to the Executive and an opportunity for the Executive, together with the
Executive’s counsel, to be heard before the Board) finding that, in the good faith opinion of the
Board, the Executive was guilty of conduct set forth in clause (i) or (ii) of the definition of
Cause herein, and specifying the particulars thereof in detail.

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          7.2 Date of Termination. “Date of Termination,” with respect to any purported
termination of the Executive’s employment after a Change in Control and during the Term, shall mean
(i) if the Executive’s employment is terminated for Disability, thirty (30) days after Notice of
Termination is given (provided that the Executive shall not have returned to the full-time
performance of the Executive’s duties during such thirty (30) day period), and (ii) if the
Executive’s employment is terminated for any other reason, the date specified in the Notice of
Termination (which, in the case of a termination by the Company, shall not be less than thirty (30)
days (except in the case of a termination for Cause) and, in the case of a termination by the
Executive, shall not be less than fifteen (15) days nor more than sixty (60) days, respectively,
from the date such Notice of Termination is given).

     8. No Mitigation. The Company agrees that, if the Executive’s employment with the
Company terminates during the Term, the Executive is not required to seek other employment or to
attempt in any way to reduce any amounts payable to the Executive by the Company pursuant to
Section 6 hereof. Further, except as specifically provided in Section 6.1(B) hereof, no payment or
benefit provided for in this Agreement shall be reduced by any compensation earned by the Executive
as the result of employment by another employer, by retirement benefits, by offset against any
amount claimed to be owed by the Executive to the Company, or otherwise.

     9. Successors; Binding Agreement.

          9.1 In addition to any obligations imposed by law upon any successor to the Company, the
Company shall require any successor (whether direct or indirect, by purchase, merger, consolidation
or otherwise) to all or substantially all of the business and/or assets of the Company, prior to
such succession, to expressly assume and agree to perform this Agreement in the same manner and to
the same extent that the Company would be required to perform it if no such succession had taken
place.

          9.2 This Agreement shall inure to the benefit of and be enforceable by the Executive’s
personal or legal representatives, executors, administrators, successors, heirs, distributees,
devisees and legatees. If the Executive shall die while any amount would still be payable to the
Executive hereunder (other than amounts which, by their terms, terminate upon the death of the
Executive) if the Executive had continued to live, all such amounts, unless otherwise provided
herein, shall be paid in accordance with the terms of this Agreement to the executors, personal
representatives or administrators of the Executive’s estate.

     10. Notices. For the purpose of this Agreement, notices and all other communications
provided for in the Agreement shall be in writing and shall be deemed to have been duly given when
delivered or mailed by United States registered mail, return receipt requested, postage prepaid,
addressed, if to the Executive, to the address shown in the personnel records of the Company and,
if to the Company, to the address set forth below, or to such other address as either party may
have furnished to the other in writing in accordance herewith, except that notice of change of
address shall be effective only upon actual receipt:

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To the Company:

714 Green Valley Road

Greensboro, NC 27408

Attention: Ronald S. Milstein

Senior Vice President, Legal and External Affairs,

General Counsel and Secretary

     11. Miscellaneous.

          11.1 General. No provision of this Agreement may be modified, waived or discharged
unless such waiver, modification or discharge is agreed to in writing and signed by the Executive
and such officer as may be specifically designated by the Board. No waiver by either party hereto
at any time of any breach by the other party hereto of, or of any lack of compliance with, any
condition or provision of this Agreement to be performed by such other party shall be deemed a
waiver of similar or dissimilar provisions or conditions at the same or at any prior or subsequent
time. This Agreement supersedes any other agreements or representations, oral or otherwise,
express or implied, with respect to the subject matter hereof which have been made by either party,
including but not limited to the Lorillard Tobacco Company Senior Executive Severance Pay Plan (the
“Executive Severance Plan”); provided, however, that this Agreement shall supersede
any agreement setting forth the terms and conditions of the Executive’s employment with the
Company, and the Executive Severance Plan, in each case only in the event that the Executive’s
employment with the Company is terminated on, following, or in connection with a Change in Control,
by the Company other than for Cause or by the Executive for Good Reason. The validity,
interpretation, construction and performance of this Agreement shall be governed by the laws of the
State of North Carolina. All references to sections of the Exchange Act or the Code shall be
deemed also to refer to any successor provisions to such sections. Any payments provided for
hereunder shall be paid net of any applicable withholding required under federal, state or local
law and any additional withholding to which the Executive has agreed. The obligations of the
Company and the Executive under this Agreement which by their nature may require either partial or
total performance after the expiration of the Term (including, without limitation, those under
Sections 6 and 7 hereof) shall survive such expiration.

          11.2 Section 409A. The intent of the parties is that payments and benefits under this
Agreement comply with Section 409A of the Code and the regulations and other guidance promulgated
thereunder (“Section 409A”) and, accordingly, to the maximum extent permitted, this Agreement shall
be interpreted and administered to be in compliance therewith. Notwithstanding anything contained
herein to the contrary, Executive shall not be considered to have terminated employment with the
Company for purposes of this Agreement and no payments shall be due to Executive under this
Agreement providing for payment of amounts on termination of employment unless Executive would be
considered to have incurred a “separation from service” from the Company within the meaning of
Section 409A. Each amount to be paid or benefit to be provided under this Agreement shall be
construed as a separate identified payment for purposes of Section 409A and any payments described
in this Agreement that are due within the “short term deferral period” as defined in Section 409A
shall not be treated as deferred compensation unless applicable law requires otherwise. All
reimbursements shall be

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paid within five (5) business days after delivery of Executive’s written request for payment
accompanied by evidence of the fees and expenses incurred, as the Company may reasonably require,
but in no event later than the end of the calendar year following the calendar year in which such
fees and expenses are incurred. To the extent required in order to avoid accelerated taxation
and/or tax penalties under Section 409A, amounts that would otherwise be payable and benefits that
would otherwise be provided pursuant to this Agreement during the six-month period immediately
following Executive’s termination of employment shall instead be paid on the first business day
after the date that is six months following Executive’s termination of employment (or upon
Executive’s death, if earlier), together with interest calculated from the fifth (5th) day
following termination of employment until the date of payment, at an annual rate equal to the prime
rate as reported in the Wall Street Journal from time to time, compounded annually.

     12. Validity. The invalidity or unenforceability of any provision of this Agreement
shall not affect the validity or enforceability of any other provision of this Agreement, which
shall remain in full force and effect.

     13. Counterparts. This Agreement may be executed in several counterparts, each of
which shall be deemed to be an original but all of which together will constitute one and the same
instrument.

     14. Settlement of Disputes; Arbitration.

          14.1 All claims by the Executive for benefits under this Agreement shall be directed to and
determined by the Board and shall be in writing. Any denial by the Board of a claim for benefits
under this Agreement shall be delivered to the Executive in writing and shall set forth the
specific reasons for the denial and the specific provisions of this Agreement relied upon. The
Board shall afford a reasonable opportunity to the Executive for a review of the decision denying a
claim and shall further allow the Executive to appeal to the Board a decision of the Board within
sixty (60) days after notification by the Board that the Executive’s claim has been denied.
Notwithstanding the above, in the event of any dispute, any decision by the Board hereunder shall
be subject to a de novo review by the arbitrator.

          14.2 Any further dispute or controversy arising under or in connection with this Agreement
shall be settled exclusively by arbitration in Greensboro, North Carolina in accordance with the
rules of the American Arbitration Association then in effect. Judgment may be entered on the
arbitrator’s award in any court having jurisdiction.

     15. Definitions. For purposes of this Agreement, the following terms shall have the
meanings indicated below:

               (A) “Affiliate” shall have the meaning set forth in Rule 12b-2 promulgated under Section 12 of
the Exchange Act.

               (B) “Accounting Firm” shall mean a nationally recognized certified public accounting firm that
is selected by the Company for purposes of making the applicable determinations hereunder and
reasonably acceptable to the Executive, which firm shall not,

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without the Executive’s consent, be a firm serving as accountant or auditor for the
individual, entity or group effecting the Change in Control.

               (C) “Agreement Payment” shall have the meaning set forth in Section 6.2 hereof.

               (D) “Base Amount” shall have the meaning set forth in section 280G(b)(3) of the Code.

               (E) “Beneficial Owner” shall have the meaning set forth in Rule 13d-3 under the Exchange Act.

               (F) “Board” shall mean the Board of Directors of the Company.

               (G) “Cause” for termination by the Company of the Executive’s employment shall mean (i) the
willful and continued failure by the Executive to substantially perform the Executive’s duties with
the Company (other than any such failure resulting from the Executive’s incapacity due to physical
or mental illness or any such actual or anticipated failure after the issuance of a Notice of
Termination for Good Reason by the Executive pursuant to Section 7.1 hereof) that has not been
cured within 30 days after a written demand for substantial performance is delivered to the
Executive by the Board, which demand specifically identifies the manner in which the Board believes
that the Executive has not substantially performed the Executive’s duties or (ii) the willful
engaging by the Executive in conduct which is demonstrably and materially injurious to the Company
or its subsidiaries, monetarily or otherwise. For purposes of clauses (i) and (ii) of this
definition, no act, or failure to act, on the Executive’s part shall be deemed “willful” unless
done, or omitted to be done, by the Executive not in good faith and without reasonable belief that
the Executive’s act, or failure to act, was in the best interest of the Company.

               (H) A “Change in Control” shall be deemed to have occurred if the event set forth in any one
of the following paragraphs shall have occurred:

               (I) any Person is or becomes the Beneficial Owner, directly or indirectly, of
securities of the Company (not including in the securities beneficially owned by such Person
any securities acquired directly from the Company or its Affiliates) representing 30% or
more of the combined voting power of the Company’s then outstanding securities, excluding
any Person who becomes such a Beneficial Owner in connection with a merger or consolidation
of the Company or any direct or indirect subsidiary of the Company with any other
corporation immediately following which the individuals who comprise the Board immediately
prior thereto constitute at least a majority of the board of directors of (a) any parent of
the Company or the entity surviving such merger or consolidation (b) if there is no such
parent, of the Company or such surviving entity;

               (II) the following individuals cease for any reason to constitute a majority of the
number of directors then serving: individuals who, on the date hereof, constitute the Board
and any new director (other than a director whose initial assumption of office is in
connection with an actual or threatened election contest, including but not

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limited to a consent solicitation, relating to the election of directors of the
Company) whose appointment or election by the Board or nomination for election by the
Company’s stockholders was approved or recommended by a vote of at least two-thirds
(2/3) of the directors then still in office who either were directors
on the date hereof or whose appointment, election or nomination for election was previously
so approved or recommended;

               (III) there is consummated a merger or consolidation of the Company or any direct or
indirect subsidiary of the Company with any other corporation or other entity, other than a
merger or consolidation immediately following which the individuals who comprise the Board
immediately prior thereto constitute at least a majority of the board of directors of (a)
any parent of the Company or the entity surviving such merger or consolidation or (b) if
there is no such parent, of the Company or such surviving entity; or

               (IV) the stockholders of the Company approve a plan of complete liquidation or
dissolution of the Company or there is consummated an agreement for the sale or disposition
by the Company of all or substantially all of the Company’s assets, other than a sale or
disposition by the Company of all or substantially all of the Company’s assets immediately
following which the individuals who comprise the Board immediately prior thereto constitute
at least a majority of the board of directors of (a) any parent of the Company or of the
entity to which such assets are sold or disposed or (b) if there is no such parent, of the
Company or such entity.

Notwithstanding the foregoing, a “Change in Control” shall not be deemed to have occurred by virtue
of the consummation of any transaction or series of integrated transactions immediately following
which the record holders of the common stock of the Company immediately prior to such transaction
or series of transactions continue to have substantially the same proportionate ownership in an
entity which owns all or substantially all of the assets of the Company immediately following such
transaction or series of transactions.

               (I) “Code” shall mean the Internal Revenue Code of 1986, as amended from time to time.

               (J) “Company” shall mean Lorillard, Inc. and, except in determining under Section 15(G) hereof
whether or not any Change in Control of the Company has occurred, shall include any successor to
its business and/or assets which assumes and agrees to perform this Agreement by operation of law,
or otherwise.

               (K) “DB Pension Plan” shall mean any tax-qualified, supplemental or excess defined benefit
pension plan maintained by the Company and any other defined benefit plan or agreement entered into
between the Executive and the Company which is designed to provide the Executive with supplemental
retirement benefits.

               (L) “DC Pension Plan” shall mean any tax-qualified, supplemental or excess defined
contribution plan maintained by the Company and any other defined contribution

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plan or agreement entered into between the Executive and the Company which is designed to
provide the Executive with supplemental retirement benefits.

               (M) “Date of Termination” shall have the meaning set forth in Section 7.2 hereof.

               (N) “Disability” shall be deemed the reason for the termination by the Company of the
Executive’s employment, if, as a result of the Executive’s incapacity due to physical or mental
illness, the Executive shall have been absent from the full-time performance of the Executive’s
duties with the Company for a period of six (6) consecutive months, the Company shall have given
the Executive a Notice of Termination for Disability, and, within thirty (30) days after such
Notice of Termination is given, the Executive shall not have returned to the full-time performance
of the Executive’s duties.

               (O) “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended from time to
time.

               (P) “Excise Tax” shall mean any excise tax imposed under section 4999 of the Code.

               (Q) “Executive” shall mean the individual named in the first paragraph of this Agreement.

               (R) “Good Reason” for termination by the Executive of the Executive’s employment shall mean
the occurrence (without the Executive’s express written consent which specifically references this
Agreement) after any Change in Control, or prior to a Change in Control under the circumstances
described in clauses (ii) and (iii) of the second sentence of Section 6.1 hereof (treating all
references in paragraphs (I) through (VIII) below to a “Change in Control” as references to a
“Potential Change in Control”), of any one of the following acts by the Company, or failures by the
Company to act, unless, in the case of any act or failure to act described in paragraph (I), (V) or
(VI) below, such act or failure to act is corrected prior to the Date of Termination specified in
the Notice of Termination given in respect thereof:

               (I) the assignment to the Executive of any duties inconsistent with the Executive’s
status as a senior executive officer of the Company or a substantial adverse alteration in
the nature or status of the Executive’s responsibilities from those in effect immediately
prior to the Change in Control including, without limitation, if the Executive was,
immediately prior to the Change in Control, an executive officer of a public company, the
Executive ceasing to be an executive officer of a public company;

               (II) a reduction by the Company in the Executive’s annual base salary as in effect on
the date hereof or as the same may be increased from time to time;

               (III) the relocation of the Executive’s principal place of employment to a location
that increases the Executive’s one-way commute by more than 25 miles or the Company’s
requiring the Executive to be based anywhere other than such principal place of employment
(or permitted relocation thereof) except for required travel

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on the Company’s business to an extent substantially consistent with the Executive’s
present business travel obligations;

               (IV) the failure by the Company to pay to the Executive any portion of the Executive’s
current compensation or to pay to the Executive any portion of an installment of deferred
compensation under any deferred compensation program of the Company, within seven (7) days
of the date such compensation is due;

               (V) the failure by the Company to continue in effect any compensation plan in which the
Executive participates immediately prior to the Change in Control which is material to the
Executive’s total compensation, including but not limited to the Company’s equity-based long
term incentive plans and annual incentive plans, or any substitute plans adopted prior to
the Change in Control, unless an equitable arrangement (embodied in an ongoing substitute or
alternative plan) has been made with respect to such plan, or the failure by the Company to
continue the Executive’s participation therein (or in such substitute or alternative plan)
on a basis not materially less favorable, both in terms of the amount or timing of payment
of benefits provided and the level of the Executive’s participation relative to other
participants, as existed immediately prior to the Change in Control;

               (VI) the failure by the Company to continue to provide the Executive with benefits
substantially similar to those enjoyed by the Executive under any of the Company’s pension,
savings, life insurance, medical, health and accident, or disability plans in which the
Executive was participating immediately prior to the Change in Control (except for across
the board changes similarly affecting all senior executives of the Company and all senior
executives of any Person in control of the Company), the taking of any other action by the
Company which would directly or indirectly materially reduce any of such benefits or deprive
the Executive of any material fringe benefit enjoyed by the Executive at the time of the
Change in Control, or the failure by the Company to provide the Executive with the number of
paid vacation days to which the Executive is entitled on the basis of years of service with
the Company in accordance with the Company’s normal vacation policy in effect at the time of
the Change in Control;

               (VII) failure of the Company to obtain the assumption of this Agreement as described in
Section 9.1, prior to the effectiveness of any succession; or

               (VIII) any purported termination of the Executive’s employment which is not effected
pursuant to a Notice of Termination satisfying the requirements of Section 7.1, no such
purported termination shall be effective.

     The Executive’s right to terminate the Executive’s employment for Good Reason shall not be
affected by the Executive’s incapacity due to physical or mental illness. The Executive’s
continued employment shall not constitute consent to, or a waiver of rights with respect to, any
act or failure to act constituting Good Reason hereunder.

-14-

 

               (S) “Net After-Tax Receipt” shall mean the present value (as determined in accordance
with Sections 280G(b)(2)(A)(ii) and 280G(d)(4) of the Code) of a Payment net of all taxes imposed
on the Executive with respect thereto under Sections 1, 3101 and 4999 of the Code and under
applicable state and local laws, determined by applying the highest marginal rate under Section 1
of the Code and under state and local laws which applied to the Executive’s taxable income for the
immediately preceding taxable year, or such other rate(s) as the Accounting Firm determines to be
likely to apply to the Executive for the relevant taxable year(s).

               (T) “Notice of Termination” shall have the meaning set forth in Section 7.1 hereof.

               (U) “Overpayment” shall have the meaning set forth in Section 6.2 hereof.

               (V) “Parachute Value” of a Payment shall mean the present value as of the date of the
change of control for purposes of Section 280G of the Code of the portion of such Payment that
constitutes a “parachute payment” under Section 280G(b)(2) of the Code, as determined by the
Accounting Firm for purposes of determining whether and to what extent the Excise Tax will apply to
such Payment.

               (W) “Payment” shall mean any payment, distribution or benefit in the nature of
compensation (within the meaning of Section 280G(b)(2) of the Code) to or for the benefit of the
Executive, whether paid or payable pursuant to this Agreement or otherwise.

               (X) “Person” shall have the meaning given in Section 3(a)(9) of the Exchange Act, as modified
and used in Sections 13(d) and 14(d) thereof, except that such term shall not include (i) the
Company or any of its subsidiaries, (ii) a trustee or other fiduciary holding securities under an
employee benefit plan of the Company or any of its Affiliates, (iii) an underwriter temporarily
holding securities pursuant to an offering of such securities, or (iv) a corporation owned,
directly or indirectly, by the stockholders of the Company in substantially the same proportions as
their ownership of stock of the Company.

               (Y) “Potential Change in Control Period” shall mean the period commencing on the occurrence of
a Potential Change in Control and ending upon the occurrence of a Change in Control or, if earlier
(I) with respect to a Potential Change in Control occurring pursuant to Section 15(V)(I),
immediately upon the abandonment or termination of the applicable agreement, (ii) with respect to a
Potential Change in Control occurring pursuant to Section 15(V)(II), immediately upon a public
announcement by the applicable party that such party has abandoned its intention to take or
consider taking actions which if consummated would result in a Change in Control or (iii) with
respect to a Potential Change in Control occurring pursuant to Section 15(V)(III) or (IV), upon the
one year anniversary of the occurrence of such Potential Change in Control (or such earlier date as
may be determined by the Board).

               (Z) “Potential Change in Control” shall be deemed to have occurred if the event set forth in
any one of the following paragraphs shall have occurred:

-15-

 

               (I) the Company enters into an agreement, the consummation of which would result in the
occurrence of a Change in Control;

               (II) the Company or any Person publicly announces an intention to take or to consider
taking actions which, if consummated, would constitute a Change in Control;

               (III) any Person becomes the Beneficial Owner, directly or indirectly, of securities of
the Company representing 15% or more of either the then outstanding shares of common stock
of the Company or the combined voting power of the Company’s then outstanding securities
(not including in the securities beneficially owned by such Person any securities acquired
directly from the Company or its affiliates); or

               (IV) the Board adopts a resolution to the effect that, for purposes of this Agreement,
a Potential Change in Control has occurred.

               (AA) “Retirement” shall be deemed the reason for the termination by the Executive of the
Executive’s employment if such employment is terminated in accordance with the Company’s retirement
policy, including early retirement, generally applicable to its salaried employees.

               (BB) “Safe Harbor Amount” means (x) 3.0 times the Executive’s Base Amount, minus (y)
$1.00.

               (CC) “Severance Payments” shall have the meaning set forth in Section 6.1 hereof.

               (DD) “Tax Counsel” shall have the meaning set forth in Section 6.2 hereof.

               (EE) “Term” shall mean the period of time described in Section 2 hereof (including any
extension, continuation or termination described therein).

               (FF) “Underpayment” shall have the meaning set forth in Section 6.2 hereof.

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     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above
written.

	 	 	 	 	 
	 	LORILLARD, INC.

 	 
	 	By:  	/s/ Ronald S. Milstein
 	 
	 	Name:  	Ronald S. Milstein 	 
	 	Title:  	Senior Vice President, Legal and 
External Affairs, General
Counsel and Secretary 	 
	 
	 	 	 
	 	 /s/ Murray S. Kessler
 	 
	 	Murray S. Kessler

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