Document:

Exhibit 4.37

Exhibit 4.37

EXECUTION VERSION

Confidential

INDEMNIFICATION AGREEMENT

This INDEMNIFICATION AGREEMENT is entered into as of April 13, 2011 by and among Purple
Mountain Holding Ltd., a British Virgin Islands company having its registered office at 4th Floor,
Rodus Building, Road Reef, PO Box 765, Road Town, Tortola, British Virgin Islands (“Option
Holder”) and Yue (Justin) Tang, an individual residing at #3701, Tower A, Beijing Fortune
Plaza, 7 Dong San Huan Zhong Lu, Beijing, 100020 and sole shareholder of the Option Holder
(“Tang” and together with Option Holder, the “Option Holder Parties”), on the one
hand, and eLong, Inc., an exempted company incorporated with limited liability in the Cayman
Islands (“Company”), on the other hand.

RECITALS

WHEREAS, Option Holder has delivered to the Company a Notice of Exercise with respect to
Option Holder’s exercise of options (the “Options”) to purchase an aggregate of 1,377,430
ordinary shares, par value $0.01 per share (the “Shares”), of the Company, for an exercise
price of $0.50 per share, share, as well as related fees and costs, for a total payment of
$709,215; and

WHEREAS, simultaneously with the execution of this Agreement, the Company is issuing the
Shares in the name of the Option Holder; and

WHEREAS, the Option Holder Parties wish to provide indemnification rights to the Company and
other Indemnified Parties (as hereinafter defined) against any Claims or Taxes (as hereinafter
defined) for which the Company or any other Indemnified Party may become liable in connection with
the Option Holder’s ownership, receipt, transfer or exercise of the Options (other than any Taxes
imposed on the Company with respect to its receipt of the exercise price for the Options); and

WHEREAS, as security for the obligations of the Option Holder Parties under this Agreement,
the Option Holder Parties, the Company and the Escrow Agent named therein are entering into a
Securities Escrow Agreement (the “Escrow Agreement”) as of the date of this Agreement.

NOW, THEREFORE, in consideration of the premises and mutual covenants and agreements herein
contained, and for other good and valuable consideration, including the Company’s issuance of the
Shares to the Option Holder pursuant to the Option Holders’ exercise of the Option, the parties
hereto hereby agree as follows:

1. Obligation to Indemnify. Each of the Option Holder Parties, jointly and severally,
shall be liable to and shall indemnify, defend and hold the Company and each of its subsidiaries,
affiliates, and variable interest entities, and their respective successors and permitted assigns
(each, an “Indemnified Party”) harmless from and against any and all claims, demands,
actions, causes of action, judgments, damages, losses, liabilities, costs or expenses (each, a
“Claim” and collectively, the “Claims”) which may be made or brought against an
Indemnified Party or which it may suffer or incur as a result of, arising out of or relating to any
Taxes required to be withheld, or alleged to be required to be withheld, by the Company and/or its
affiliates, or for which the Company and/or any of its affiliates become liable, or are alleged to
be liable, including any costs or expenses incurred by the Company with respect to any inquiry by
any governmental authority regarding any of the foregoing, in connection with the Option Holder’s
receipt or exercise of the Options (other than any Taxes imposed on the Company with respect to its
receipt of the exercise price for the Options).

 

 

 

2. “Tax” or “Taxes” means all net income, gross income, gross receipts, sales,
use, ad valorem, transfer, excess profits, franchise, profits, license, withholding, payroll,
employment, unemployment social security, excise, severance, stamp, occupation, premium, property,
disability, capital stock, capital gains or windfall profits taxes, customs duties or other taxes,
fees, assessments or governmental charges of any kind whatsoever, together with any interest and
penalties, additions to tax or additional amounts imposed with respect thereto.

3. Notice of Claims. Upon obtaining knowledge thereof, an Indemnified Party (the
“Indemnitee”) shall promptly notify either or both of the Option Holder Parties (the
“Indemnitor”) in writing of any damage, claim, loss, liability or expense which the
Indemnitee has determined has given or could give rise to a Claim under Section 1 hereof (a
“Notice of Claim”). A Notice of Claim shall specify, in reasonable detail, the nature and
estimated amount of any such Claim giving rise to a right of indemnification. The omission to so
notify the Indemnitor shall not relieve the Indemnitor from any duty to indemnify, defend and hold
harmless which otherwise might exist with respect to such Claim unless (and only to the extent
that) the omission to notify prejudices the ability of the Indemnitor to exercise its right to
defend provided in Section 5 hereof and results in a direct loss being incurred by the Indemnitor.
The Indemnitor shall deliver or cause to be delivered to the Indemnitee (as well as to the Company
in the event that the Indemnitee is a party other than the Company) copies of all correspondence,
pleadings, motions, briefs, appeals or other written statements relating to or submitted in
connection with the defense of any such Claim and timely notices of any hearing or other court
proceeding relating to such Claim.

4. Recovery for Claims. If any Indemnified Party has a claim that either or both of
the Option Holder Parties is liable for any Claims, the Indemnified Party seeking indemnification
shall provide a Notice of Claim, within 90 days of its discovery of the Claim, of the nature and
extent thereof, and the Option Holder Parties shall repay such Claim within 10 days thereafter or
shall inform the Indemnified Party seeking indemnification that it is denying in good faith all or
a portion of such Claim. If the Indemnified Party seeking indemnification disputes the denial of
any portion of such Claim, it may thereupon proceed to enforce its rights under this Agreement and
the Escrow Agreement.

 

 

 

5. Defense of Third Party Claims. With respect to any Claim set forth in a Notice of
Claim relating to a third party Claim, the Indemnitor may elect to defend, at its own expense, any
such Claim; provided, however, the Indemnitor shall not settle or compromise any claim, suit or
action against any Indemnitee without the written consent of the Indemnitee, and the Indemnitee,
at the expense of the Indemnitor, shall have the right to participate in the defense of any
such third party Claim. The Indemnitee shall make available to the Indemnitor and its
representatives all records and other materials reasonably required by them for use in contesting
any third party Claim and shall cooperate reasonably with the Indemnitor and its representatives in
the defense of all such Claims. If the Indemnitor does not so elect to defend any such third party
Claim, the Indemnitee may so elect, but shall have no obligation to do so. It is agreed and
understood that Indemnitor shall have the right to be informed of and consulted with respect to any
communications of Indemnitee with governmental authorities regarding any Claim.

6. Notice of Inquiry; Top Up Payments.

(a) If at any time the Company receives notice that any governmental authority is conducting
an inquiry (an “Inquiry”) which may relate to the Option Holder’s ownership, receipt,
transfer or exercise of the Options or Shares, the Company will provide written notice thereof (an
“Inquiry Notice”) to the Option Holder Parties.

(b) The Option Holder Parties shall, within 10 days after the date of the Inquiry Notice,
deposit with the Company or the Company’s designee, in Renminbi cash, an amount (the “Top Up
Payment”) equal to (i) the greater of (x) the RMB Market Value (as defined below) of the
Escrowed Shares (as defined in the Escrow Agreement) as of the date of this Agreement and (y) such
other potential claim amount set forth by the Company in its reasonable discretion in the Inquiry
Notice (the “Potential Claim Amount”); minus (ii) the RMB Market Value of the Escrowed
Shares as of the date of the Inquiry Notice. Subsequently, the Option Holder Parties shall, by no
later than the tenth (10th) day of each calendar month thereafter, deposit with the Company or the
Company’s designee, in Renminbi cash, an amount equal to (i) the greater of (x) the RMB Market
Value of the Escrowed Shares as of the date of this Agreement and (y) the Potential Claim Amount;
minus (ii) the sum of (x) the RMB Value of the Escrowed Shares as of the first day of such month
and (y) the aggregate total of Top Up Payments previously received by the Company or the Company’s
designee. The RMB Market Value of the Escrowed Shares for a given date shall be equal to (i)
one-half the closing price of the Company’s American depositary shares (adjusted to reflect the
number of ordinary shares represented by each ADS) on NASDAQ for such date, (ii) multiplied by the
RMB:US dollar exchange rate on such date (based on the noon buying rate in New York for cable
transfers of Renminbi as published by the Federal Reserve Bank of New York), (iii) multiplied by
the total number of Escrowed Shares.

(c) Any failure of the Option Holder Parties to make the deposits with the Escrow Agent
required by this paragraph will constitute a default of the Option Holder Parties’ indemnification
obligations under this Agreement, and an “Event of Default” under the Escrow Agreement. In
addition to all other remedies available under this Agreement and the Escrow Agreement, the Company
shall be entitled to collect interest on any unpaid Top Up Payments at the rate of five (5%)
percent per month.

(d) If at any time either of the Option Holder Parties receives notice of an Inquiry, the
Option Holder Parties shall notify the Company, including setting forth in detail the nature of
such notice, within one business day of such Option Holder Party’s receipt of such notice. Any
failure to so notify the Company will constitute a default in the Option Holder Parties’
indemnification obligations under this Agreement and an Event of Default under the Escrow
Agreement.

 

 

 

7. Pledge of Escrowed Shares. As security for its indemnification obligations under
this Agreement, each of the Option Holder Parties hereby pledges to the Company and grants to the
Company a first priority security interest in the Escrowed Shares (as defined in the Escrow
Agreement) and all proceeds of the Escrowed Shares (collectively, the “Pledged Assets”).
Simultaneously with the execution of this Agreement, the Option Holder has delivered or will
deliver to the Company (as and if appropriate, for delivery to the Escrow Agent), (i) the original
share certificate(s) (if any) in respect of the Escrowed Shares, (ii) blank, signed and undated
transfers in respect of the Escrowed Shares in the form set out in Annex 1, and (iii) such other
documents of transfer as Company may from time to time reasonably request to enable the Company,
after the occurrence and during the continuance of a default in the payment, performance or
observance of the indemnification obligations under this Agreement, to transfer into its name or
the name of its nominee the Escrowed Shares.

8. Remedies.

(a) The Company may, after the occurrence and during the continuance of a default in the
performance or observance of the indemnification obligations under this Agreement, without notice
and at its option, transfer or register the Pledged Assets or any part thereof into its or its
nominee’s name with or without any indication that such Pledged Assets is subject to the lien
created hereunder.

(b) The Company shall have, in addition to any other rights given under this Agreement or any
other document or by applicable law, all of the rights and remedies with respect to the Pledged
Assets of a secured party under the Uniform Commercial Code as in effect from time to time in the
State of New York. In addition, after the occurrence of a default in the performance or observance
of the indemnification obligations under this Agreement, the Company shall have such powers of sale
and other powers as may be conferred by applicable law. With respect to the Pledged Assets or any
part thereof which shall then be in or shall thereafter come into the possession or custody of the
Company, or which the Company shall otherwise have the ability to transfer under applicable law,
the Company may, in its sole discretion, without notice except as specified below, after the
occurrence and during the continuance of a default in the payment, performance or observance of the
indemnification obligations under this Agreement, retain such Pledged Assets, or sell or cause the
same to be sold at any exchange, broker’s board or at public or private sale, in one or more sales
or lots, at such price as the Company may deem best, for cash or on credit or for future delivery,
without assumption of any credit risk, and the purchaser of any or all of the Pledged Assets so
sold shall thereafter own the same, absolutely free and clear from any subordinate claim,
encumbrance or right of any kind whatsoever. The Option Holder Parties will pay to the Company all
reasonable expenses (including, without limitation, reasonable attorneys’ fees and expenses) of, or
incident to, the enforcement of any of the provisions hereof. The Company agrees to apply any
proceeds of the sale of the Pledged Assets to the Obligations and the Option Holder Parties shall
remain liable for any deficiency following the sale of the Pledged Assets.

 

 

 

(c) In view of the fact that applicable law and the Articles of Association of the Company
impose certain restrictions on the method by which the Company may sell the Escrowed Shares, a sale
of the Pledged Assets may be effected after a default in the performance or observance of the
indemnification obligations under this Agreement, the Option Holder Parties agree that after the
occurrence and during the continuance of a default in the performance or observance of the
indemnification obligations under this Agreement, the Company may, from time to time, attempt to
sell all or any part of the Pledged Assets by means of a private placement restricting the bidders
and prospective purchasers to those who are qualified and will represent and agree that they are
purchasing for investment only and not for distribution. In so doing, the Company may solicit
offers to buy the Pledged Assets, or any part of it, from a limited number of investors deemed by
the Company, in its reasonable judgment, to be financially responsible parties who might be
interested in purchasing the Pledged Assets.

9. The Company Appointed Attorney-in-Fact. Each of the Option Holder Parties hereby
appoints the Company its attorney-in-fact, with full authority, in the name either or both of the
Option Holder Parties or otherwise, after the occurrence and during the continuance of a default in
the payment, performance or observance of the indemnification obligations under this Agreement,
from time to time in the Company’s sole discretion, to take any lawful action and to execute any
instrument which the Company may deem necessary or advisable to accomplish the purposes of this
Agreement, including, without limitation, to receive, endorse and collect all instruments made
payable to either of the Option Holder Parties representing any dividend or other distribution in
respect of the Escrowed Shares or any part thereof and to give full discharge for the same and to
arrange for the transfer of all or any part of the Escrowed Shares on the books of the Company to
the name of the Company or the Company’s nominee.

10. Termination of Right to Deliver Notices of Claims. The Company’s rights to deliver
Notices of Claim hereunder shall terminate on the fifth (5th) anniversary of the date of this
Agreement, unless there is then pending a Tax Authority Inquiry, in which case The Company’s rights
to deliver Notices of Claim will continue until such Tax Authority Inquiry is concluded.

11. Notices. All notices, requests, consents and other communications hereunder shall
be in writing, shall be sent by domestic or international express courier, with a courtesy copy via
e-mail (which shall not be considered notice), shall be deemed given when delivered, and shall be
addressed as follows:

If to either of the Option Holder Parties:

#3701, Tower A

Beijing Fortune Plaza

7 Dong San Huan Zhong Lu

Beijing, 100020

Attn: Tang Yue

Email: justin@br-china.com

 

 

 

If to the Company:

eLong, Inc.

Xingke Plaza, Tower B, 3d Floor

No. 10 Middle Jiuxianqiao Road

Beijing, China 100015

Attn: General Counsel

Email: sami.farhad@corp.elong.com

12. Entire Agreement and Modification. This Agreement and the Indemnification
Agreement constitute the entire agreement between the parties hereto with respect to the matters
contemplated herein and therein, and supersede all prior agreements and understandings with respect
thereto. Any amendment, modification, or waiver of this Agreement shall not be effective unless in
writing. Neither the failure nor any delay on the part of any party to exercise any right, remedy,
power, or privilege hereunder shall operate as a waiver thereof, nor shall any single or partial
exercise of any right, remedy, power or privilege preclude any other or further exercise of the
same or of any other right, remedy, power, or privilege.

13. Governing Law. This Agreement shall be governed by and construed under the Laws
of the State of New York as applied to agreements among New York residents entered into and to be
performed entirely within New York, without regard to principles of conflict of laws thereunder.
Each of the parties hereto irrevocably (i) agrees that any dispute or controversy arising out of,
relating to, or concerning any interpretation, construction, performance or breach of this
Agreement, shall be settled by arbitration to be held in the Hong Kong S.A.R. under the UNCITRAL
Arbitration Rules in accordance with the HKIAC Procedures for the Administration of International
Arbitration in force at the date of this Agreement (the “Arbitration Rules”), (ii) waives,
to the fullest extent it may effectively do so, any objection which it may now or hereafter have to
the laying of venue of any such arbitration, and (iii) submits to the exclusive jurisdiction of the
Hong Kong S.A.R. in any such arbitration. There shall be one (1) arbitrator, selected in accordance
with the Arbitration Rules. The decision of the arbitrator shall be final, conclusive and binding
on the parties to the arbitration. Judgment may be entered on the arbitrator’s decision in any
court having jurisdiction. The parties to the arbitration shall each pay an equal share of the
costs and expenses of such arbitration, and each party shall separately pay for its respective
counsel fees and expenses. In the event of two or more arbitrations having been commenced under
this Agreement, the tribunal in the arbitration first filed (the “Principal Tribunal”) may
in its sole discretion, upon the application of any party to the arbitrations, order that the
proceedings be consolidated before the Principal Tribunal, which will have the jurisdiction to
resolve all disputes forming part of the consolidation order, if (i) there are issues of fact
and/or law common to the arbitrations, (ii) the interests of justice and efficiency would be served
by such a consolidation, and (iii) no prejudice would be caused to any party in any material
respect as a result of such consolidation, whether through undue delay or otherwise. Such
application shall be made as soon as practicable and the party making such application shall give
notice to the other parties to the arbitrations.

 

 

 

14. Counterparts; Facsimile Signatures. This Agreement may be executed in two or more
counterparts (delivery of which may occur via facsimile or as an attachment to an electronic mail
message in “PDF” or similar format), each of which shall be binding as of the date first written
above, and, when delivered, all of which shall constitute one and the same instrument. This
Agreement and any amendments hereto, to the extent signed and delivered by
means of a facsimile machine or as an attachment to an electronic mail message in “PDF” or
similar format, shall be treated in all manner and respects as an original agreement or instrument
and shall be considered to have the same binding legal effect as if it were the original signed
version thereof delivered in person. Each such copy shall be deemed an original, and it shall not
be necessary in making proof of this Agreement to produce or account for more than one such
counterpart.

15. Further Assurances. Each of the parties hereto shall execute such further
instruments and take such other actions as any other party shall reasonably request in order to
effectuate the purposes of this Agreement.

16. Binding Effect; Severability. This Agreement shall be binding upon and inure to
the benefit of the parties hereto and their respective successors, assigns, heirs, executors, and
administrators. If any provision of this Agreement shall be or become illegal or unenforceable in
whole or in part for any reason whatsoever, the remaining provisions shall nevertheless be deemed
valid, binding and subsisting.

[SIGNATURE PAGE FOLLOWS]

 

 

 

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date written above.

	 	 	 	 	 	 	 	 	 
	 	 	THE COMPANY:	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	eLong, Inc.	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	By:	 	/s/ Sami Farhad	 	 
	 	 	 	 	 	 	 
	 

	 	 	 	Name:
	 	Sami Farhad	 	 
	 

	 	 	 	Title:
	 	General Counsel	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	OPTION HOLDER PARTIES:	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	Purple Mountain Holding Ltd	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	By:	 	/s/ Justin Tang	 	 
	 	 	 	 	 	 	 
	 

	 	 	 	Name:
	 	Justin Tang	 	 
	 

	 	 	 	Title:	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	Yue (Justin) Tang	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	/s/ Justin TangExhibit 4.38

Exhibit 4.38

EXECUTION VERSION

Confidential

SECURITIES ESCROW AGREEMENT

This SECURITIES ESCROW AGREEMENT (the “Agreement”) is entered into as of April 13,
2011, by and among Purple Mountain Holding Ltd., a British Virgin Islands company having its
registered office at 4th Floor, Rodus Building, Road Reef, PO Box 765, Road Town, Tortola, British
Virgin Islands (“Option Holder”) and Yue (Justin) Tang, an individual residing at #3701,
Tower A, Beijing Fortune Plaza, 7 Dong San Huan Zhong Lu, Beijing, 100020 and sole shareholder of
the Option Holder (“Tang” and together with Option Holder, “Option Holder
Parties”), on the one hand, and eLong, Inc. an exempted company incorporated with limited
liability in the Cayman Islands (“Company”), on the other hand, and CSC Trust Company of
Delaware, as escrow agent (“Escrow Agent”).

RECITALS

WHEREAS, Option Holder has delivered to the Company a Notice of Exercise with respect to
Option Holder’s exercise of options (the “Options”) to purchase an aggregate of 1,377,430
ordinary shares, par value $0.01 per share (the “Shares”), of the Company, for an exercise
price of $0.50 per share, as well as related fees and costs, for a total payment of $709,215; and

WHEREAS, simultaneously with the execution of this Agreement, the Company is issuing the
Shares in the name of the Option Holder; and

WHEREAS, simultaneously with the execution of this Agreement, the Option Holder Parties and
the Company are entering into an Indemnification Agreement (the “Indemnification
Agreement”), pursuant to which the Option Holder Parties agree to indemnify the Company and any
other Indemnified Party (as defined therein) against any Claims (as defined therein) relating to
the Options or the Shares; and

WHEREAS, Option Holder Parties and the Company have agreed that as security for the
obligations of the Option Holder Parties under the Indemnification Agreement, the Option Holder
Parties and the Company are entering into this Agreement;

WHEREAS, Option Holder Parties and the Company have agreed that the Escrowed Shares (as
defined below) shall be held in escrow; and

WHEREAS, the Company and Option Holder Parties have requested that Escrow Agent act as escrow
agent and hold the Escrowed Shares pursuant to the terms and conditions contained herein, and
Escrow Agent has agreed to so act.

 

 

 

NOW THEREFORE, intending to be legally bound hereby, the parties hereto agree as follows:

1. Appointment. Escrow Agent agrees to act as Escrow Agent as set forth herein, and
as such Escrow Agent to receive, administer and dispose of five hundred seventy-seven thousand two
hundred forty-four (577,244) (the “Escrowed Shares”) of the Shares issued upon exercise of
the Options, pursuant to the Indemnification Agreement. All proceeds earned on or distributed with
respect to the Escrowed Shares, as well as interest and proceeds earned thereon, are hereinafter
referred to as “Proceeds.” The Escrowed Shares and the Proceeds are hereinafter together
referred to as the “Escrow Balance.”

2. Rights, Duties and Immunities.

(a) Acceptance by Escrow Agent of its duties under this Agreement is subject to the following
terms and conditions, which all parties to this Agreement hereby agree shall govern and control the
rights, duties and immunities of Escrow Agent:

(i) Escrow Agent shall hold and safeguard the Escrow Balance in a separate escrow account,
until all of the assets therein are disbursed in accordance with the terms of this Agreement, shall
treat the assets therein in accordance with the terms of this Agreement and not as the property of
any party hereto, and shall hold and dispose of Escrow Balance only in accordance with the terms of
this Agreement.

(ii) The duties and obligations of Escrow Agent shall be determined solely by the express
provisions of this Agreement and no such other duties shall be implied, and Escrow Agent shall not
be liable except for the performance of such duties and obligations as are specifically set out in
this Agreement, and Escrow Agent shall not be deemed to have any knowledge of or responsibility for
the terms of any other agreement, or document. In no event shall the Escrow Agent be liable for
special, indirect or consequential loss or damage of any kind whatsoever (including but not limited
to lost profits), even if the Escrow Agent has been advised of the likelihood of such loss or
damage and regardless of the form of action.

(iii) Escrow Agent shall not be responsible in any manner whatsoever for any failure or
inability of the Company, or of anyone else, to deliver the Escrowed Shares to Escrow Agent or
otherwise to honor any of the provisions of this Agreement or the Indemnification Agreement.

(iv) The Company will reimburse and indemnify Escrow Agent and its directors, officers, agents
and employees for, and hold it and them harmless from and against, any losses, liabilities or
expenses, including but not limited to outside counsel expenses, arising out of or in connection
with its acceptance of, or the performance of its duties and obligations under, this Agreement,
except for losses caused by the bad faith, willful misconduct or gross negligence of Escrow Agent.
Without limiting the foregoing, Escrow Agent shall in no event be liable in connection with its
investment or reinvestment of any cash held by it hereunder in good faith in accordance with the
terms hereof, including any liability for any delays not resulting from its gross negligence or
willful misconduct or any loss of interest incident to any such delays. The provisions of this
section shall survive any termination of this Agreement or of the services of Escrow Agent
hereunder.

 

-2-

 

(v) Escrow Agent shall be fully protected in acting on and relying upon any written notice,
direction, request, waiver, consent, receipt or other paper or document that Escrow Agent in good
faith believes to have been signed or presented by the proper party or parties.

(vi) Escrow Agent shall not be liable for any error of judgment, or for any act done or step
taken or omitted by it in good faith, or for any mistake of fact or law, or for anything that it
may do or refrain from doing in connection herewith, except its own bad faith, willful misconduct
or gross negligence.

(vii) Escrow Agent may seek the advice of legal counsel in the event of any dispute or
question as to the construction of any of the provisions of this Agreement or its duties hereunder,
and it shall incur no liability and shall be fully protected in respect of any action taken,
omitted or suffered by it in good faith in accordance with the opinion of such counsel.

(viii) Escrow Agent makes no representation and shall have no duty to investigate the
validity, value, genuineness or collectability of any security, document or instrument held by or
delivered to it.

(b) If a controversy arises between the parties hereto, or between any of the parties hereto
and any person not a party hereto, as to whether or not or to whom Escrow Agent shall deliver the
Escrow Balance, or any portion thereof, or as to any other matter arising out of or relating to the
Escrow Balance or this Agreement, Escrow Agent shall not determine the same and shall not make any
delivery of any disputed portion of the Escrow Balance, but shall retain the same until the rights
of the parties to the dispute shall have finally been determined by written agreement among the
parties in dispute or by order of a court of competent jurisdiction. Escrow Agent shall deliver
the Escrow Balance, or any portion thereof, within seven (7) calendar days after Escrow Agent has
received a joint written notice from the Company and the Option Holder Parties or a notice from any
of the parties enclosing a copy of the written order (nonappealable or for which the appeal process
has lapsed) of a court of competent jurisdiction, in accordance with the terms thereof. Escrow
Agent shall be entitled to assume that no such controversy has arisen unless it has received a
written notice that such a controversy has arisen that refers specifically to this Agreement and
identifies by name and address the adverse claimants in the controversy. If a controversy of the
type referred to in this section arises, Escrow Agent may, in its sole discretion (but shall not be
obligated to), commence interpleader or similar actions or proceedings for the determination of the
controversy.

 

-3-

 

3. Release of Escrow Balance.

(a) The Company will promptly provide to the Escrow Agent copies of all Notices of Claims
delivered under the Indemnification Agreement along with a cover letter indicating that copies of
Notices of Claim are attached. Upon receipt by Escrow Agent from the Company of a written notice
(a “Default Notice”) certifying as to the occurrence of a default by either or both of the
Option Holder Parties of their indemnification obligations under the
Indemnification Agreement (“Event of Default”), and indicating that such letter
constitutes a Default Notice, Escrow Agent shall (i) provide a copy of such Default Notice to the
Option Holder Parties by email and express courier as provided in Section 6 hereof within five (5)
calendar days of receipt of such Default Notice and (ii) deliver the Escrow Balance, or portion of
the Escrow Balance as specified by the Company, to the Company or the Company’s designee pursuant
to the Company’s written instructions within seven (7) calendar days of receipt of such Default
Notice. If the amount of the Escrow Balance subject to the Default Notice is less than the entire
amount held by the Escrow Agent, and the Share certificate(s) held by the Escrow Agent does not
contain the exact number of Shares claimed in the Default Notice, the Escrow Agent shall distribute
to the Company in accordance with this section certificate(s) with at least as many Shares claimed
and the Company agrees that it shall issue a new certificate(s) and promptly return to the Escrow
Agent such certificate(s) representing any excess Shares not subject to such Default Notice.

(b) Escrow Agent shall otherwise hold the Escrow Balance until the fourth (4th) anniversary of
the date of this Agreement. On such anniversary or, if such date does not fall on a business day,
on the next succeeding business day, the Escrow Agent shall deliver at the written direction of the
Option Holder all amounts of the Escrow Balance that are not then the subject of a Default Notice
or a Notice of Claim under the Indemnification Agreement.

(c) Other than as provided in this Section 3, Escrow Agent shall hold the Escrow Balance until
joint written instructions for its disposition are provided by the Company and the Option Holder or
as otherwise directed by a court of competent jurisdiction.

4. Resignation or Removal of Escrow Agent; Successor Escrow Agent.

(a) Escrow Agent may resign at any time upon thirty (30) calendar days’ prior notice to the
Option Holder Parties and the Company, and may be removed by the joint written instructions of the
Option Holder Parties and the Company upon thirty (30) calendar days’ prior notice to Escrow Agent.
Prior to the effective date of the resignation or removal of Escrow Agent or any successor escrow
agent, the Option Holder and the Company shall jointly appoint a successor escrow agent to hold the
Escrow Balance, and any such successor escrow agent shall execute and deliver to the predecessor
escrow agent an instrument accepting such appointment, upon which such successor agent shall,
without further act, become vested with all of the rights, powers and duties of the predecessor
escrow agent as if originally named herein. If no successor escrow agent is appointed prior to the
effective date of the termination or resignation of Escrow Agent, Escrow Agent may place all of the
Escrow Balance at the disposal of a court and petition the court to act as the successor escrow
agent or to appoint another entity to act as the successor escrow agent.

 

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(b) Upon delivery of the Escrow Balance to any successor Escrow Agent designated by each of
Option Holder and the Company in writing, or to any court of competent jurisdiction, Escrow Agent
shall be discharged of and from any and all further obligations arising in connection with this
Agreement. The resignation of Escrow Agent shall take effect on the earlier of the appointment of
a successor escrow agent or the day that is thirty (30) calendar days after the date of delivery of
Escrow Agent’s written notice of resignation to the Option Holder
and the Company. In the event that a successor Escrow Agent has not been appointed at the
expiration of such thirty-day period, Escrow Agent’s sole responsibility hereunder shall be the
safekeeping of the Escrow Balance and to deliver the Escrow Balance in accordance with any written
instruction of the Option Holder and the Company or as any court of competent jurisdiction may
order.

(c) If Escrow Agent receives a written notice signed by the Option Holder and the Company
stating that they have selected another Escrow Agent, Escrow Agent shall deliver the Escrow Balance
to the successor Escrow Agent named in the aforesaid notice within ten (10) calendar days after its
receipt of such notice.

5. Fees. A $500.00 one-time set up fee, payable upon execution of this Agreement, and
$2,500.00 annual escrow agent fee, payable upon execution of this Agreement and upon each
subsequent annual anniversary date, for Escrow Agent’s services hereunder, together with any
expenses reasonably incurred by Escrow Agent in connection with this Agreement shall be paid by the
Company.

6. Notices. All notices, requests, consents and other communications hereunder shall
be in writing, shall be sent by domestic or international express courier, with a courtesy copy via
e-mail (which shall not be considered notice), shall be deemed given when delivered, and shall be
addressed as follows:

If to Escrow Agent:

CSC Trust Company of Delaware

Attention: Escrow Administration

2711 Centerville Road

One Little Falls Centre

Wilmington, DE 19808

Telephone: 866-291-6119

Email: ahalpern@cscinfo.com

If to either of the Option Holder Parties:

#3701, Tower A

Beijing Fortune Plaza

7 Dong San Huan Zhong Lu

Beijing, 100020

Attn: Tang Yue

Email: justin@br-china.com

 

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If to the Company:

eLong, Inc.

Xingke Plaza, Tower B, 3d Floor

No. 10 Middle Jiuxianqiao Road

Beijing, China 100015

Attn: General Counsel

Email: sami.farhad@corp.eLong.com

7. Entire Agreement and Modification. This Agreement and the Indemnification
Agreement (only in the case of the Option Holder Parties and the Company) constitutes the entire
agreement between the parties hereto with respect to the matters contemplated herein and therein,
and supersedes all prior agreements and understandings with respect thereto. Any amendment,
modification, or waiver of this Agreement shall not be effective unless in writing. Neither the
failure nor any delay on the part of any party to exercise any right, remedy, power, or privilege
hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any right,
remedy, power or privilege preclude any other or further exercise of the same or of any other
right, remedy, power, or privilege.

8. Governing Law. This Agreement shall be governed by and construed under the Laws of
the State of New York as applied to agreements among New York residents entered into and to be
performed entirely within New York, without regard to principles of conflict of laws thereunder.
Each of the parties hereto, other than the Escrow Agent, irrevocably (i) agrees that any dispute or
controversy arising out of, relating to, or concerning any interpretation, construction,
performance or breach of this Agreement, shall be settled by arbitration to be held in the Hong
Kong S.A.R. under the UNCITRAL Arbitration Rules in accordance with the HKIAC Procedures for the
Administration of International Arbitration in force at the date of this Agreement (the
“Arbitration Rules”), (ii) waives, to the fullest extent it may effectively do so, any
objection which it may now or hereafter have to the laying of venue of any such arbitration, and
(iii) submits to the exclusive jurisdiction of the Hong Kong S.A.R. in any such arbitration. There
shall be one (1) arbitrator, selected in accordance with the Arbitration Rules. The decision of the
arbitrator shall be final, conclusive and binding on the parties to the arbitration. Judgment may
be entered on the arbitrator’s decision in any court having jurisdiction. The parties to the
arbitration shall each pay an equal share of the costs and expenses of such arbitration, and each
party shall separately pay for its respective counsel fees and expenses. In the event of two or
more arbitrations having been commenced under this Agreement, the tribunal in the arbitration first
filed (the “Principal Tribunal”) may in its sole discretion, upon the application of any
party to the arbitrations, order that the proceedings be consolidated before the Principal
Tribunal, which will have the jurisdiction to resolve all disputes forming part of the
consolidation order, if (i) there are issues of fact and/or law common to the arbitrations, (ii)
the interests of justice and efficiency would be served by such a consolidation, and (iii) no
prejudice would be caused to any party in any material respect as a result of such consolidation,
whether through undue delay or otherwise. Such application shall be made as soon as practicable
and the party making such application shall give notice to the other parties to the arbitrations.

 

-6-

 

9. Counterparts; Facsimile Signatures. This Agreement may be executed in two or more
counterparts (delivery of which may occur via facsimile or as an attachment to an electronic mail
message in “PDF” or similar format), each of which shall be binding as of the date first written
above, and, when delivered, all of which shall constitute one and the same
instrument. This Agreement and any amendments hereto, to the extent signed and delivered by
means of a facsimile machine or as an attachment to an electronic mail message in “PDF” or similar
format, shall be treated in all manner and respects as an original agreement or instrument and
shall be considered to have the same binding legal effect as if it were the original signed version
thereof delivered in person. Each such copy shall be deemed an original, and it shall not be
necessary in making proof of this Agreement to produce or account for more than one such
counterpart.

10. Further Assurances. Each of the parties hereto shall execute such further
instruments and take such other actions as any other party shall reasonably request in order to
effectuate the purposes of this Agreement.

11. Binding Effect; Severability. This Agreement shall be binding upon and inure to
the benefit of the parties hereto and their respective successors, assigns, heirs, executors, and
administrators. If any provision of this Agreement shall be or become illegal or unenforceable in
whole or in part for any reason whatsoever, the remaining provisions shall nevertheless be deemed
valid, binding and subsisting.

[SIGNATURE PAGE FOLLOWS]

 

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IN WITNESS WHEREOF, this Agreement has been executed as of the date first-above written.

	 	 	 	 	 	 	 	 	 
	 	 	THE COMPANY:	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	eLong, Inc.	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	By:	 	/s/ Sami Farhad	 	 
	 	 	 	 	 	 	 
	 

	 	 	 	Name:
	 	Sami Farhad	 	 
	 

	 	 	 	Title:
	 	General Counsel	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	OPTION HOLDER PARTIES:	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	Purple Mountain Holding Ltd	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	By:	 	/s/ Justin Tang	 	 
	 	 	 	 	 	 	 
	 

	 	 	 	Name:
	 	Justin Tang	 	 
	 

	 	 	 	Title:	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	Yue (Justin) Tang	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	/s/ Justin Tang	 	 
	 	 	 	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	ESCROW AGENT:	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	CSC Trust Company of Delaware	 	 
	 
	 	 	 	 	 	 	 	 
	 	 	By:	 	/s/ Alan R. Halpern	 	 
	 	 	 	 	 	 	 
	 

	 	 	 	Name:
	 	Alan R. Halpern	 	 
	 

	 	 	 	Title:
	 	Vice President	 	 

[Signature Page to Escrow Agreement]

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