Document:

Form of Incidence Pricing Agreement

 Exhibit 10.1 

FORM OF INCIDENCE PRICING AGREEMENT 

The Coca-Cola Company 

One Coca Cola Plaza 

Atlanta, GA 30313 

[month, day], 2010                    

 International CCE Inc. 

(to be renamed Coca-Cola Enterprises, Inc.) 

2500 Windy Ridge Parkway 
 Atlanta, GA 30339

 Ladies and Gentlemen: 
 The
undersigned parties desire to continue to implement a commercial understanding relating to certain brands of The Coca-Cola Company (“TCCC”) as in effect at this time and intend to operate in accordance therewith with respect to the
European countries of International CCE Inc. (to be renamed Coca-Cola Enterprises, Inc. (“New CCE”)) until December 31, 2015. To that end, the undersigned parties hereby jointly agree to continue the parameters of their commercial
understanding (the “Parameters”) as specified on or promptly after the date of the closing under the Business Separation and Merger Agreement, by and among Coca-Cola Enterprises Inc., International CCE, Inc., Cobalt Subsidiary LLC and
TCCC, dated as of February 25, 2010. 
 This intent to maintain the operation of the Parameters is based on a joint long-term growth
strategy, in volume and revenue, translated into annual business plans. To achieve the joint objectives TCCC will invest in relevant Consumer Marketing programs and New CCE will support the growth through capital expenditures, investment in Sales
Forces in Grocery and AFH channels, investment in Customer Marketing, efficient Route to Market and superior Customer Service. 
 TCCC will
continue to contribute to New CCE’s investments an amount of marketing funding per annum equal to that of 2010. The marketing funding pool that is on a per case basis will continue to be on a per case basis. The marketing funding pool that is a
specific amount will continue at this amount. 
 In this regard, until the end of 2015, TCCC will pay to New CCE the amount of $45 million
annually as funding support for marketing activities for products of TCCC. Unless otherwise agreed by the parties, TCCC’s payments hereunder shall be made to New CCE via wire transfer to New CCE’s Atlanta, Georgia headquarters and shall be
paid in quarterly installments of $11.25 million each, payable on or before the 15th day of the second month of each successive quarter (for example, for the fourth quarter 2010, the quarterly payments will be made on or before November 15,
2010). Amounts paid are for the activities performed during the quarter and are not refundable except in case of breach of this agreement. 
  

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 The marketing activities to be funded hereunder will be proposed by New CCE to TCCC no later than
November 30 of each year as part of the annual joint planning process between the parties. The proposed activities shall be incorporated into the annual marketing plans, shall be for the benefit of brands owned by or licensed to TCCC (and not
for cross-franchised brands), and shall be subject to the prior approval of TCCC, which approval shall not be unreasonably withheld. The parties agree that New CCE’s failure to timely complete the marketing plans, or New CCE’s inability to
execute the elements of those plans, except where such failure is for reasons beyond New CCE’s reasonable control, constitutes sufficient cause for TCCC to terminate this agreement for the balance of the year covered by the plans. This
termination by TCCC will not be pursued where New CCE’s failure is the result of TCCC’s failure to deliver agreed elements of the plans. 

The parties will maintain this in force until the end of 2015 except in the case of significant unforeseen external circumstances, or if there is a
significant change to the agreed strategy by one party that was not agreed to by the other party. 
 The provisions related to funding for
marketing activities for a specific amount each year (but, for the avoidance of doubt, not including the provisions relating to the marketing funding pool that is on a per case basis) shall be automatically extended for successive ten-year periods
unless either party gives written notice of termination of this agreement no less than six months prior to the end of 2015 or six months prior to the end of each successive ten-year period, respectively. This agreement may be terminated for cause by
TCCC. 
 For the purpose of clarity, TCCC and New CCE expressly reserve and do not waive any rights under applicable Bottling Agreements or any
other contract or agreement nor should this understanding act to encumber or supersede the relevant Bottling Agreements. This letter is acknowledged to be strictly confidential and the contents are not to be shared with any other party without the
express written consent of the other party except that either party may make any public disclosure that it believes to be required by applicable law or by any listing or trading agreement concerning its public securities, in which case the party
making the disclosure will advise the other party of the disclosure. 
  

			
	Sincerely,
	
	The Coca-Cola Company
		
	By:	 	  

		 	    Name:
		 	    Title:

  

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 Agreed to and accepted 

as of the date first above written: 
  

			
	International CCE Inc.
		
	By:	 	  

		 	    Name:
		 	    Title:

  

 -3-Form of Employment Agreement between International CCE Inc. and John F. Brock

 Exhibit 10.5 

EMPLOYMENT AGREEMENT 

THIS EMPLOYMENT AGREEMENT (“Agreement”), entered into as of
                    , 2010, between International CCE, Inc., a Delaware corporation (the “Company”), and John F. Brock (the
“Executive”). The Company and the Executive may be referred to herein collectively as the “Parties,” or individually as a “Party.” 

WHEREAS, following the consummation of the transactions contemplated by the Business Separation and Merger Agreement (the
“Merger Agreement”) by and between Coca-Cola Enterprises Inc. (“CCE”), the Company, The Coca-Coca Company and Cobalt Subsidiary LLC dated February 25, 2010 (such consummation is hereinafter referred to as the
“Closing”), the Company will be an independent publicly traded company;  
 WHEREAS, the Executive has been
employed by CCE, and the Executive and the Company have agreed that the Executive’s employment shall transfer to the Company in connection with the Closing; and 

WHEREAS, the Executive is willing to render services to the Company upon the terms and conditions set forth herein. 

NOW, THEREFORE, in consideration of the mutual promises and covenants set forth in this Agreement, the Parties agree as follows:

 1. Employment; Employment Term. The Company agrees to employ the Executive as the Chairman of the Board of
Directors and Chief Executive Officer of the Company and any successor thereto and the Executive agrees to be employed by the Company, subject to the terms and provisions of this Agreement. This Agreement is expressly contingent on, and shall not be
effective until, the Closing. If the Closing does not occur and the Merger Agreement is terminated, then this Agreement shall automatically terminate, and none of the provisions herein shall have any force or effect. 

The initial term of employment under this Agreement shall commence on a date to be mutually agreed, which shall be no later than the date
of the Closing, and shall expire on the later of three years from the Closing or December 31, 2013 (the “Initial Term”); provided that the term of this Agreement may be extended by mutual written agreement between the Executive and
the Company. If the Parties agree to any such extension, the Parties shall specify the terms and conditions of the Executive’s continuing employment, and the provisions of this Agreement that applied during the Initial Term shall not apply
during any extension period except as explicitly provided under this Agreement or by the Parties in connection with the extension. 

2. Duties. During the Initial Term, the Company and the Executive agree that the Executive shall have all responsibilities
and authorities and perform such duties that are usually incident to his positions with the Company as provided in the Company’s Certificate of Incorporation, By-Laws, and written policies together with such other duties and responsibilities as
may be assigned to him from time to time by the Board of Directors (the “Board”) of the Company. During his employment hereunder, the Executive shall devote his entire time, energy, 

 
and skill during regular business hours (other than during periods of illness, vacation, and other approved absences) to the Company and its Affiliates, and the Executive shall render his
services solely and exclusively for the Company and its Affiliates, provided that (i) exceptions to such exclusivity in effect on the date hereof with respect to CCE shall continue in effect with respect to the Company after the Closing,
subject to the discretion of the Board to withdraw such exception if such exception involves a conflict of interest or materially interferes with the Executive’s ability to perform his duties, and (ii) the Board shall grant additional
exceptions to such exclusivity upon request unless such exceptions involve a conflict of interest or materially interfere with the Executive’s ability to perform his duties with the Company. 

For purposes of this Agreement, “Affiliate” means a company that would be considered a single employer together with the
Company under Sections 414(b) or 414(c) of the Internal Revenue Code (the “Code”). 
 3. Location of
Executive’s Principal Office. During the Initial Term, the Executive’s principal office shall be in the Company’s headquarters office which shall be based in the Atlanta, Georgia metropolitan area, unless mutually agreed
otherwise by the Executive and the Company. 
 4. Base Salary. During the Initial Term, the Company shall pay the
Executive a Base Salary at an annual rate of not less than $1,200,000. The Base Salary shall be subject to review and possible increase, but not decrease, by the Human Resources and Compensation Committee of the Board (the “HRCC”) each
February, and any increases shall be effective the following April 1. Adjustments to the Base Salary shall be based on the Executive’s performance and other factors that the HRCC deems appropriate. Following each adjustment, the term Base
Salary shall thereafter refer to the adjusted amount. 
 5. Annual Incentive. The Executive shall have the
opportunity to receive an annual incentive award in accordance with the terms of the Executive Management Incentive Plan (the “MIP Award”). During the Initial Term, the Executive’s annual target MIP Award shall be at least 135% of his
annual Base Salary, payable upon the achievement of operating income goals established and approved by the HRCC; provided, however, that the Executive or the HRCC may recommend alternative metrics to be applicable to all senior executives, subject
to the HRCC’s approval. The MIP Award shall be payable in a single lump-sum payment in March following the end of the applicable performance period. 

6. Long-Term Incentive Awards. During the Initial Term, the Executive shall receive three annual long-term incentive
awards, each with a target award value of at least $7,000,000 (each, an “LTIP Award”), provided that the Executive is employed by the Company at the time such award is to be granted. The LTIP Awards may be delivered in one or more forms,
including but not limited to stock options, restricted stock units (“RSUs”), restricted stock, or performance stock units (“PSUs”). The LTIP Awards shall be made at the same time of year as the current award cycle used by CCE,
unless otherwise recommended by the Executive for all senior executives and approved by the HRCC. The target award value shall be determined (i) for stock options, based on the grant date fair value using the valuation methodology applied for
Company financial reporting purposes and (ii) for stock units or restricted stock, based on the number of shares subject to the award (determined at target for PSUs) multiplied by the fair market value of Company stock at grant. 

 

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 Vesting for each type of LTIP Award shall be as follows.
Stock options granted in 2010 shall vest 1/3 on the first anniversary of the grant date in 2011, 1/3 on the second anniversary of the grant date in 2012, and 1/3 on the third anniversary of the grant date in 2013. Stock options granted in 2011 shall
vest  1/2 on the first anniversary of the grant date
in 2012 and  1/2 on the second anniversary of the
grant date in 2013. Stock options granted in 2012 shall be fully vested on the first anniversary of the grant date in 2013. Stock options shall have a 10-year term, as specified in the grant award. PSUs shall have a service-vesting requirement based
on cliff vesting at the end of the Initial Term and a performance-vesting requirement based on earnings per share increase over the prior year, provided that the Executive or the HRCC may recommend alternative performance vesting metrics to be
applicable to all senior executives, subject to the HRCC’s approval. PSUs (if and to the extent vested) shall be paid after vesting on the following basis: (a) 2010 PSUs shall be paid in May 2014; (b) 2011 PSUs shall be paid in May
2015; and (c) 2012 PSUs shall be paid in May 2016, provided, however, that if the Closing occurs in 2011, then each PSU grant shall be paid 42 months following the date of grant. RSUs and restricted stock shall have such vesting terms as
established by the HRCC, provided that any vesting period for such awards shall not extend beyond the Initial Term. 

7. Inaugural Award. Following the Closing, the Executive shall receive an initial equity grant with a value of $5,000,000
(the “Inaugural Award”). The Inaugural Award shall be granted in RSUs at the same time as the first LTIP Award granted under this Agreement, and the value of such grant shall be determined in the same manner as specified in Section 6
with respect to RSUs. The Inaugural Award shall have a two-year service-vesting requirement and shall be payable two years from the date of grant. The Inaugural Award shall also have a performance-vesting requirement of no more than two years to be
established by the HRCC before the date of grant, which shall include measures based on financial performance, completion of integration milestones, and establishment of a succession plan for key senior leadership roles approved by the Board of
Directors. 
 8. Retention Award. The Company shall pay the Executive $5,650,000, plus interest at the rate
specified below (the “Retention Award”) in a lump-sum cash payment in July 2014, provided that the Executive remains employed through the end of the Initial Term. The Retention Award shall be credited with interest based on the Prime Rate
of SunTrust Bank, Atlanta. 
 9. Benefits. 

(a) During the Initial Term, the Executive shall be entitled to participate in any employee benefit plans or programs for
which he is eligible that are provided by the Company to its management employees based in the United States, such as retirement, health, life insurance, and disability plans, vacation and sick leave policies, business expense reimbursement
policies, and international assignment programs that the Company has in effect from time to time. All prior service recognized by CCE for benefit plan purposes as of the Closing shall be recognized by the Company for benefit plan purposes. The
Company retains the right to terminate or alter the terms of any benefit programs that it may establish, provided that no such termination or alteration shall adversely affect any vested benefit under any benefit program. 

 

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 (b) During the Initial Term, the Company shall provide the Executive with a
one-time, taxable cash payment of $100,000 to cover personal legal fees associated with the development of this Agreement. This amount shall be paid within 30 days of the date this Agreement is executed. 

(c) Upon the Closing, the Company will assume sponsorship of and liability for the Coca-Cola Enterprises Inc. Executive
Pension Plan (the “Executive Plan”). The Company anticipates that the Executive Plan will be terminated following the Closing, and that the Executive’s accrued benefit under the Executive Plan will be paid to him in a lump sum at that
time. 
 10. Indemnification. During the Executive’s employment and thereafter for the period during which
the Executive may be subject to liability relating to his services as an officer or director of the Company or any of its Affiliates, the Company will maintain a directors and officers liability policy, and the Executive shall be covered by such
directors and officers liability policy at the same level as applicable to the Company’s other directors and officers, and the Executive shall be indemnified to the fullest extent permitted by law and by the Company’s Certificate of
Incorporation and By-Laws. Furthermore, the Executive shall be entitled to indemnification with respect to his services for CCE prior to the Closing in accordance with Section 6.19 of the Merger Agreement. 

11. Payments upon Termination of Employment. 

(a) Termination by the Executive Other Than for Good Reason. If the Executive voluntarily terminates
employment with the Company other than for Good Reason during the Initial Term, the Company shall pay the Executive any earned but unpaid Base Salary and any amounts to which the Executive is legally entitled under the generally applicable terms of
pension, savings, disability, or other programs. Any MIP Award that is already fully earned by service through the end of the applicable measurement period but not yet paid shall be payable in accordance with its terms, but the Company shall not be
under any obligation to make payment with respect to MIP Award measurement periods that have not been completed. The Company shall also not be under any obligation to make payment with respect to any unvested LTIP Awards, Retention Award, or
Inaugural Award. Payments of earned but unpaid Base Salary under this Section 11(a) shall be made as soon as administratively practicable following the Executive’s termination of employment, but no later than 60 days following the
Executive’s termination of employment. 
 (b) Termination by the Company for Reasons Other Than for Cause
or by the Executive for Good Reason. If the Company terminates the Executive’s employment for reasons other than for Cause during the Initial Term or if the Executive terminates employment for Good Reason during the Initial Term, the
Executive shall be entitled to the payments and rights described in this Section 11(b). 
  

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 Provided the Executive is in compliance with the requirements of
Section 12 at the time of the relevant payment, the Company shall make the following lump-sum cash payments to the Executive: (i) the amounts described in Section 11(a), (ii) a pro rata MIP Award based on actual results for the
year of the Executive’s termination of employment and the number of months of the Executive’s employment in the year, (iii) an amount equal to the Executive’s annual Base Salary plus the most recent target MIP Award multiplied by
a fraction, the numerator of which is the number of months remaining in the Initial Term (but not less than 12) and the denominator of which is 12, and (iv) an amount equal to the Retention Award, with interest through the date of termination
of employment. Payments made under clauses (i), (iii), and (iv) of this Section 11(b) shall be made as soon as administratively practicable following the Executive’s termination of employment, but no later than 60 days following the
Executive’s termination of employment, subject to any different payment schedule required pursuant to Section 16. Payment under clause (ii) of this Section 11(b) shall be made in March of the year following the year of the
Executive’s termination of employment. 
 In addition, provided the Executive complies with the requirements
of Section 12(b), (A) all equity awards that were converted from CCE equity awards shall be fully vested upon termination, (B) LTIP Awards that vest solely based on service shall be vested pro rata on the basis of the number of months
of service performed before the termination of employment, (C) LTIP Awards that vest on the basis of both service and performance and for which the service vesting condition has not been satisfied shall be deemed to satisfy the service vesting
condition on a pro rata basis using the number of months of service performed before termination of employment and shall satisfy the performance condition to vesting on the basis of actual performance in accordance with the terms of the awards, and
(D) the Inaugural Award shall vest pro rata on the basis of the number of months of service performed before the termination of employment, and any performance condition to vesting shall be waived or treated as satisfied at target, as
applicable upon termination. All option awards that are vested shall remain exercisable for the balance of the original term of the grant. 

For purposes of this Agreement, “Good Reason” means (I) a material diminution of duties, responsibilities
or authority or a material adverse change in the scope of authority, as measured from the Executive’s first role with the Company following the Closing, (II) a reduction in Base Salary or annual target MIP Award opportunity, or (III) a change
from the work location specified in this Agreement that was not mutually agreed upon in writing by the Executive and the Company, provided, however, that (1) the Executive does not consent in writing to such event, (2) the Executive gives
written notice to the Company within 60 days of the date on which the Executive first receives notice of the circumstances giving rise to the event, (3) the Company has not remedied the matter within 30 days, and (4) if the matter is not
remedied, the Executive actually separates from service. 
 (c) Termination by the Company for Cause. If
the Company terminates the Executive’s employment for Cause during the Initial Term, the Company shall pay the Executive only any earned but unpaid Base Salary and any amounts to which the Executive is legally entitled under the generally
applicable terms of pension, savings, disability, or other programs. Payments of earned but unpaid Base Salary shall be made as soon as administratively practicable, but no later than 60 days following the Executive’s termination of employment.

  

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 For purposes of this Agreement, “Cause” means (i) willful or
gross misconduct by the Executive that is materially detrimental to the Company or an Affiliate, including but not limited to a willful violation of the Company’s trading policy or code of business conduct that is materially detrimental to the
Company or an Affiliate, (ii) acts of personal dishonesty or fraud by the Executive toward the Company or an Affiliate, (iii) the Executive’s conviction of a felony, except for a conviction related to vicarious liability based solely
on his or her position with the Company or an Affiliate, provided that the Executive had no involvement in actions leading to such liability or had acted upon the advice of the Company’s or an Affiliate’s counsel, or (iv) the
Executive’s refusal to cooperate in an investigation of the Company of an Affiliate if requested to do so by the Board. For purposes of this definition of Cause, no act or failure to act by the Executive shall be considered “willful”
unless it occurs without the Executive’s good faith belief that such act or failure to act was in, or not contrary to, the best interests of the Company. Before the Executive may be terminated for Cause he shall be given 30 days to cure his
misconduct, if cure is possible. 
 (d) Termination Due to Death. Upon the Executive’s death during
the Initial Term, the Company shall pay to the Executive’s estate the following lump-sum cash amounts: (i) an MIP Award for the full year of the Executive’s death, based on actual performance results, (ii) an amount equal to the
target value of any remaining LTIP Awards not yet made under Section 6, (iii) annual Base Salary plus the most recent target MIP Award multiplied by a fraction, the numerator of which is the number of months remaining in the Initial Term
and the denominator of which is 12, and (iv) an amount equal to the Retention Award, with interest through the date of the Executive’s death. The Company shall also fully vest all of the Executive’s outstanding equity grants, with the
performance vesting of any PSUs based on actual results for performance periods that have concluded and based on target award levels for performance periods in progress. All option awards that are vested shall remain exercisable for the lesser of 60
months following termination of employment or the balance of the original term of the grant. Payment made under clause (i) of this Section 11(d) shall be made in March of the year following the year of the Executive’s death. Payments
made under clauses (ii), (iii), and (iv) of this Section 11(d) shall be made as soon as administratively practicable, but no later than 90 days following the Executive’s death. 

(e) Termination Due to Disability. In the event that the Executive’s employment is terminated due to
Disability, the Company shall make the payments to the Executive set forth in Section 11(d), substituting references to the Executive’s disability for references to the Executive’s death. 

For purposes of this Agreement, “Disability” means the Executive’s inability by reason of a medically
determinable physical or mental impairment, to engage in the ordinary duties of his position with the Company, which condition, in the opinion of a doctor mutually agreed upon by the Executive and the Company, is expected to have a duration of not
less than one year. 
  

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 (f) Termination Following Change in Control. If a Change in Control
of the Company occurs and, within 24 months following such Change in Control, the Company terminates the Executive’s employment for reasons other than for Cause or the Executive terminates employment for Good Reason, the Company or its
successor shall provide to the Executive the benefits described in Section 11(b), except that all outstanding equity grants shall fully vest rather than vest on a pro rata basis. “Change in Control” shall have the meaning specified in
the Company’s 2010 Incentive Award Plan. 
 (g) No Duty to Seek New Employment in Mitigation of
Damages. In the event of termination of the Executive’s employment with the Company for any reason, the Executive shall be under no duty to seek new employment or otherwise seek to mitigate damages arising from termination in order to be
eligible for the provisions of this Section 11. In the event that the Executive does obtain new employment there shall be no reduction or offset to payments made under this Section 11 on account of such employment. 

12. Executive’s Obligations. 

(a) General. All payments and benefits provided under this Agreement are expressly conditioned on the
Executive’s compliance with the obligations contained in Sections 12(b) through 12(h). If the Executive violates any of the obligations set forth in this Section 12 in the 36 months following his termination of employment, the Executive
shall forfeit any remaining payments, any unvested or unpaid restricted stock or stock units, and any outstanding stock options (whether or not vested). 

(b) Mutual Release of Claims. All payments and benefits provided under Sections 11(b), (e) and (f) of
this Agreement are subject to the Executive’s execution and delivery of a mutual release of claims waiving any and all claims, except for those reserved in the form of release, that the Executive may have against the Company and its Affiliates,
and vice-versa. Such release shall be in the form attached hereto as Exhibit A and must be signed by the Executive and returned to the Company no later than 45 days after the Executive’s separation from service with the Company. If the Company
has executed and delivered the mutual release of claims to the Executive and has not revoked such release, but the Executive fails to execute and deliver such release, or the Executive revokes such release as provided therein, then the Executive
shall not be entitled to further payments or benefits under this Agreement, and the Executive must reimburse the Company for any such payments made in anticipation of the execution and non-revocation of the release. 

(c) Noncompetition. Provided the Company is not in breach of its obligations to make any of the payments or
provide any of the benefits provided in Sections 4 through 11 of this Agreement, during the period beginning with the Executive’s termination of employment during the Initial Term for any reason and ending upon the later of the 12-month
anniversary of the Executive’s termination of employment or following the number of months of severance to which the Executive is entitled under Section 11(b) (if any), but no later than 24 months following the Executive’s termination
of employment (such period of time shall hereinafter be referred to as the “Restricted Period”), the Executive shall not directly or indirectly, on the Executive’s own behalf or on behalf of any person or entity, compete with the
Company by 
  

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performing activities or duties substantially similar to the activities or duties performed by the Executive for the Company during the year preceding the Executive’s termination of
employment for any business entity that is a Direct Competitor of the Company within the Restricted Area. 
 A
“Direct Competitor” of the Company is any business or operations in direct competition with the Company within the Restricted Area owned or operated by (i) PepsiCo, Inc.; (ii) Dr. Pepper Snapple Group, Inc.; (iii) if
PepsiCo, Inc. or Dr. Pepper Snapple Group, Inc. do not have the highest or next highest market share among the producers and distributors of non-alcoholic beverages within the Restricted Area at the time the Executive’s employment
terminates, then any company that has the highest or next highest market share among the producers and distributors of non-alcoholic beverages within the Restricted Area at the time the Executive’s employment with the Company terminates; or
(iv) any company that provides bottling operations to the companies listed in subparts (i), (ii), and (iii) within the Restricted Area. The “Restricted Area” is any geographic area within the scope of the Executive’s
management authority. The Executive expressly acknowledges and agrees that, because of the nature of the services the Executive has provided to the Company, the Executive has provided services throughout the Restricted Area and, therefore, the
Restricted Area is reasonably defined to protect the Company’s legitimate business interests. 
 (d)
Nonsolicitation. The Executive shall not, during the Restricted Period, directly or indirectly, on his own behalf or on behalf of any person or entity, solicit, divert, or appropriate to any non-alcoholic beverage business or operations, any
person who transacted business with the Company or its Affiliates during the year preceding the date of the Executive’s termination of employment, provided that such person or entity is a person or entity with whom the Executive has had direct
contact or has been a party to marketing or sales strategies with regard to. 
 The Executive further shall not,
during the Restricted Period, directly or indirectly, on his own behalf or on behalf of any person or entity, solicit, divert, or hire away, or attempt to solicit, divert, or hire away to any person or entity, any person employed by the Company or
an Affiliate on the date of the Executive’s termination of employment or at any time during the one-year period preceding the Executive’s termination of employment. Notwithstanding the foregoing, the Executive may provide an employment
reference setting forth his personal views about any former non-executive employee of the Company at the unsolicited request of such former employee or any third party. 

(e) Confidentiality and Non-Disclosure. Except as required by law or pursuant to the order of a Court or government
entity or in any legal proceeding to enforce this Agreement, the Executive shall not knowingly use, reveal, disclose, or divulge to any entity other than the Company without the express written authorization of the Company (i) any trade secrets
of the Company for so long as they remain trade secrets and (ii) any Confidential Information after the Executive’s termination of employment, provided that the Executive knew at the time that such information was a trade secret or
Confidential Information of the Company and provided that such information has not otherwise been disclosed to the public or is not otherwise in the public domain. 

 

 8 

 “Confidential Information” means any data or information with
respect to the business conducted by the Company or its Affiliates that is not generally known to the public and that is a valuable asset to the Company, including, but not limited to, sales reports, product pricing, sales materials, selling
procedures, marketing agreements and programs, customer lists, customer requirements, specifications for new products, sources of supply for ingredients, packaging, and other materials used in the Company’s products, and the business plans and
financial data of the Company, except to the extent that any such information is readily available in the public domain through no fault of the Executive. 

(f) Nondisparagement. The Executive shall not disparage the Company, its Affiliates, or their employees, products,
or services in any form or fashion that would cause any third party to lower its perception about the integrity, public or private image, professional competence, or quality of products or service of said entities or persons following the
Executive’s termination of employment. The Company agrees that it will not, and it will instruct its officers and directors not to, disparage the Executive in any form or fashion that would cause any third party to lower its perception about
the integrity, public or private image, professional competence, or quality of the Executive. Notwithstanding the foregoing, nothing contained herein shall prevent any person from (i) responding publicly to incorrect, disparaging or derogatory
public statements to the extent reasonably necessary to correct or refute such public statements or (ii) making any truthful statement to the extent necessary to enforce this Agreement or required by law or by any court, arbitrator or
administrative or legislative body (including any committee thereof) with apparent jurisdiction to order such person to disclose or make accessible such information. 

(g) Records/Company Property. The Executive shall, following his termination of employment, return to the Company
all documents (including copies and computer records thereof) of any nature that relate to or contain proprietary or confidential information concerning the Company, its Affiliates, its customers, or employees (except for documents describing or
relating to the Executive’s employment terms, compensation or employee benefits and awards), and any and all property of the Company in his possession, including, but not limited to, computers, electronic recording media, business records,
papers, documents, and other Company property. 
 (h) Cooperation. The Executive shall cooperate with the
Company and its counsel in any litigation or human resources matters in which he may be a witness or potential witness or have knowledge of the relevant facts or evidence by making himself available ( on reasonable notice and consistent with the
Executive’s other reasonable commitments) to testify at the request of the Company or Affiliate in any action, suit or proceeding, whether civil, criminal, administrative or investigative, and otherwise to assist the Company in any such action,
suit or proceeding by providing information and meeting and consulting with members of management of, or other representatives of, or counsel to, the Company as reasonably requested in relation to a matter of which the Executive had knowledge or for
which he was responsible before termination of employment. The Company shall promptly reimburse the Executive for reasonable and necessary expenses incurred in the course of complying with this provision, including, but not limited to, reasonable
attorney’s fees in the event that the Executive reasonably desires to be represented in such matters by independent counsel. If such cooperation 

 

 9 

 
requires the Executive to commit more than 5 days (8 hours per day) within a 30 day rolling period, the Company will pay the Executive a per diem amount equal to the daily amount of the
Executive’s final annual Base Salary from the Company. 
 (i) Repayment of Benefits in Certain Cases.
If a two-thirds majority of the independent members of the Board, after permitting the Executive to respond on his own behalf or through counsel to all charges against him, determines (i) within two years of the Executive’s termination of
employment that the Executive could have been terminated for Cause, (ii) that the Executive has violated any of the obligations of Section 12(c) or (d), or (iii) that the Executive engaged in fraud or ethical misconduct that resulted
in or directly contributed to the restatement of the Company’s financial results, then (A) such event shall be treated as a violation of the obligations of this Section 12 and the forfeitures described in Section 12(a) shall be
applicable, and (B) the Executive shall promptly repay to the Company an amount equal to the sum of all payments provided under Section 11(b) other than those payments that would have been provided under Section 11(c) and all gains
from the vesting of Company restricted stock and stock units and upon the exercise of Company stock options occurring upon or subsequent to separation from service with the Company. If clause (iii) is applicable, the Board may also require the
Executive to repay some or all of the Executive’s incentive compensation for the year or years affected by the restatement and gains from the vesting of Company restricted stock and stock units and upon the exercise of Company stock options
occurring in or after the year or years affected by the restatement. Any dispute regarding this Section 12(i), including, without limitation, a dispute regarding whether the Executive could have been terminated for Cause, shall be subject to
the arbitration provisions of Section 15. 
 (j) Remedies with Respect to Covenants. In the event of
any breach by the Executive of the covenants and representations contained in this Section 12 (a “Breach”), or threatened Breach, the Company shall be entitled, in addition to any other remedies and damages available, to an injunction
to restrain such Breach or threatened Breach. Any member of an Affiliate for which the Executive performs services may enforce this Agreement, and any injunction or other remedy under this Section 12(j) shall be enforceable in the United States
and any other jurisdiction. 
 13. Existing CCE Plans. The Executive acknowledges and agrees that, for purposes of
the CCE Executive Severance Plan, any CCE equity awards, and any other CCE benefit plan or arrangement other than a qualified retirement plan or health and welfare plan, the Executive has not had a termination of employment entitling him to any
benefits or payments under those plans or arrangements. 
 14. Notices. All notices and demands shall be deemed
given when mailed and addressed as follows: 
 (a) if to the Company: 

General Counsel 

International CCE, Inc. 

2500 Windy Ridge Parkway 

Atlanta, GA 30339 
  

 10 

 (b) if to the Executive: 

[                      
          ] 
 15. Arbitration. Any dispute regarding the terms
of this Agreement shall be resolved through binding arbitration before a sole arbitrator in Atlanta, Georgia, administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules then in effect. Judgment upon any
award rendered by the arbitrator, including any injunctive relief, may be entered in any court having jurisdiction thereof. Each Party shall pay its own expenses, including but not limited to attorneys’ fees, of the arbitration or of any
litigation arising out of this employment agreement, provided, however, that the arbitrator shall have the authority to award attorneys’ fees to the prevailing party. Notwithstanding the foregoing, any dispute regarding the terms of a plan or
arrangement referenced in this Agreement shall be resolved as specified in such plan or arrangement. For the avoidance of doubt, any dispute regarding the noncompetition and non-solicitation provisions set forth in Sections 12(c) and (d) shall
not be subject to arbitration, but shall be brought in a court of competent jurisdiction. 
 16. Compliance with
Section 409A. This Agreement is intended to comply with Section 409A of the Code and shall be interpreted, administered and operated in a manner consistent with that intent. Notwithstanding anything herein to the contrary, if at
the time of the Executive’s separation from service with the Company the Executive is a “specified employee” as defined in Section 409A of the Code (and the regulations thereunder) and any payments or benefits otherwise payable
hereunder as a result of such separation from service are subject to Section 409A of the Code, then the Company shall defer the commencement of the payment of any such payments or benefits hereunder (without any reduction in such payments or
benefits ultimately paid or provided) until the date that is six months following the Executive’s separation from service with the Company (or the earliest date as is permitted under Section 409A of the Code), and the Company shall pay any
such delayed amounts in a lump sum at such time. If, in order to comply with Section 409A of the Code and Treas. Reg. §1.409A-3(f), some or all of the payments described in Section 11(b)(iii) are required to be paid in installments in
the manner set forth in the CCE Executive Severance Plan as in effect on the date hereof, then such amounts shall be paid in such installments rather than in a lump sum. If any payments or other benefits due to the Executive hereunder could cause
the application of an accelerated or additional tax under Section 409A of the Code, such payments or other benefits shall be deferred if deferral will make such payment or other benefits compliant under Section 409A of the Code, or
otherwise such payment or other benefits shall be restructured, to the extent possible, in a manner, determined by the Company, that does not cause such an accelerated or additional tax. Each payment made under this Agreement shall be designated as
a “separate payment” within the meaning of Section 409A of the Code. References to “termination of employment” and similar terms used in this Agreement are intended to refer to “separation from service” within the
meaning of Section 409A of the Code to the extent necessary to comply with Section 409A of the Code. 
  

 11 

 17. Section 280G Payments. Notwithstanding anything herein to the
contrary, to the extent that any severance pay, Retention Award, stock option, restricted stock, RSUs, or other equity awards or benefits paid to, distributed to, or vested in the Executive pursuant to this Agreement or any other agreement or
arrangement between the Company and the Executive (collectively, the “280G Payments”) (a) constitute a “parachute payment” within the meaning of Section 280G of the Code and (b) but for this Section 17 would
be subject to the excise tax imposed by Section 4999 of the Code, then the 280G Payments shall be payable either (i) in full or (ii) in such lesser amount which would result in no portion of such 280G Payments being subject to excise
tax under Section 4999 of the Code, whichever of the foregoing amounts, taking into account the applicable federal, state, and local income or excise taxes (including the excise tax imposed by Section 4999) results in the Executive’s
receipt on an after-tax basis, of the greatest amount of benefits under this Agreement, notwithstanding that all or a portion of such benefits may be taxable under Section 4999 of the Code. 

All calculations required by this Section 17 shall be made in good faith by the Company or such third party designated by the
Company. Such calculations shall be provided to the Executive in writing as soon as practicable and shall be subject to the Executive’s review and comment, which the Company shall consider in good faith. Following the Executive’s comment,
such calculations shall be conclusive and binding on the Parties for purposes of this Section 17. Notwithstanding the foregoing, if the calculations indicate that the Executive’s 280G Payments would be reduced pursuant to the preceding
paragraph, the Executive may elect that an independent third party jointly designated by the Executive and the Company verify the calculations. If the Executive and the Company cannot agree on an independent third party, each shall designate an
independent third party and the two designated parties shall choose a third party. The third party’s calculations shall be provided to the Executive and the Company in writing as soon as practicable and shall be subject to the Executive’s
and Company’s review and comment, which the third party shall consider in good faith. Following the Executive’s and Company’s comment, such third party calculations shall be conclusive and binding on the Parties for purposes of this
Section 17. 
 The reduction in any 280G Payments, if applicable, shall be effected in the following order: (i) any
cash payments that are not subject to calculation under Treas. Reg. §1.280G-1, Q&A-24(b) or (c); (ii) any equity awards that are not subject to calculation under Treas. Reg. §1.280G-1, Q&A-24(b) or (c); (iii) any cash
payments that are subject to calculation under Treas. Reg. §1.280G-1, Q&A-24(b) or (c), in order of the cash payments with the largest 280G Payment value; (iv) acceleration of vesting of any stock options subject to calculation under
Treas. Reg. §1.280G-1, Q&A-24(b) or (c) for which the exercise price exceeds the then fair market value of the underlying stock, in order of the option tranches with the largest 280G Payment value; (v) acceleration of vesting of
any equity award subject to calculation under Treas. Reg. §1.280G-1, Q&A-24(b) or (c) that is not a stock option, in order of the equity tranches with the largest 280G Payment value; and (vi) acceleration of vesting of any stock
options subject to calculation under Treas. Reg. §1.280G-1, Q&A-24(b) or (c) for which the exercise price is less than the fair market value of the underlying stock in such manner as would net the Executive the largest remaining spread
value if the options were all exercised as of the Code Section 280G event. 
  

 12 

 18. Miscellaneous. 

(a) Entire Agreement. This Agreement sets forth the entire and final agreement and understanding of the Parties and
contains all of the agreements made between the Parties with respect to the subject matter hereof. This Agreement supersedes any and all other agreements in effect as of the date hereof, either oral or in writing, between the Parties hereto, with
respect to the subject matter hereof. 
 (b) Amendments. This Agreement may not be amended or modified
other than by a written agreement signed by the Parties to this Agreement or their respective successors and legal representatives. 

(c) Headings. The headings in this Agreement are inserted for convenience only and are not to be considered a
construction of the provisions hereof. 
 (d) Severability. If any provision of this Agreement is held to
be invalid or unenforceable, its invalidity or unenforceability shall not affect any other provision of the Agreement, and the Agreement shall be construed and enforced as if such provision had not been included. 

(e) Survival. The respective rights and obligations of the Parties under Sections 6 through 18 shall survive any
termination or expiration of this Agreement and shall continue to apply upon any extension of the term of this Agreement. 

(f) Assignment and Successors. This Agreement shall be binding upon and shall inure to the benefit of any
successors or assigns to the Company. The Executive may not assign any of his rights, except to his beneficiaries or heirs in accordance with the terms of an equity award or benefit plan, or delegate any of his duties or obligations under this
Agreement or any portion hereof. If the Company changes its name, then references in this Agreement to the Company’s new name shall be deemed to be substituted for references to the Company’s prior name. 

(g) Governing Law. This Agreement is intended to be governed by the laws of the state of Delaware, without regard
for any choice of law principles of any jurisdiction. 
 (h) Consent to Jurisdiction. With respect to
disputes regarding matters that are expressly excluded from the mandatory arbitration provision set forth in Section 15 of this Agreement, the following provisions apply: 

(i) Each of the parties consents to the exclusive jurisdiction of the Chancery Courts of the State of Delaware
and the United Sates District Court for the District of Delaware, as well as to the jurisdiction of all courts to which an appeal may be taken from such courts, for the purpose of any suit, action or other proceeding arising out of, or in connection
with, this Agreement. 
  

 13 

 (ii) Each party expressly waives any and all rights to bring any
suit, action or other proceeding in or before any court or tribunal other than the Courts described above and covenants that it shall not seek in any manner to resolve any dispute other than as set forth in this Section 18(h) or to challenge or
set aside on the basis of lack of jurisdiction, inconvenient venue, or improper forum any decision, award or judgment obtained in accordance with the provisions of this Agreement. 

(iii) Each of the parties expressly waives any and all objections it may have to venue, including, without
limitation, the inconvenience of such forum, in any of such courts. In addition, each of the parties consents to the service of process by personal service or any manner in which notices may be delivered in accordance with Section 14 of
this Agreement. 
 (i) Withholding. The Company shall be entitled to withhold or cause to be withheld from
amounts to be paid to the Executive under this Agreement any federal, state, or local withholding or other taxes or amounts that it is from time to time required to withhold. 

(j) Waiver. Waiver by any Party hereto of any breach or default by the other Party of any of the terms of this
Agreement shall not operate as a waiver of any other breach or default, whether similar to or different from the breach or default waived. No waiver of any provision of this Agreement shall be implied from any course of dealing between the Parties
hereto or from any failure by either Party hereto to assert its or his rights hereunder on any occasion or series of occasions. 

IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Agreement as of the day and year first above written. 

 

									
	INTERNATIONAL CCE, INC.	 		 	
					
	By:	 	 	 		 	Date:	 	 
	Pamela O. Kimmet	 		 		 	
	Senior Vice President, Human Resources	 		 		 	
			
	JOHN F. BROCK	 		 	
				
	 	 		 	Date:	 	 

  

 14 

 EXHIBIT A 

FORM OF MUTUAL RELEASE AGREEMENT 

THIS MUTUAL RELEASE AGREEMENT (“Release”), entered into as of the date(s) indicated below, between International CCE, Inc., a
Delaware corporation (the “Company”), and                          (the “Executive”). 

WHEREAS, the Company and the Executive have entered into an Employment Agreement dated
                    , 2010 (“Agreement”); and 

WHEREAS, the Executive will separate or has separated from service with the Company effective
                    . 

NOW, THEREFORE, in consideration of the mutual promises and covenants set forth in the Agreement and releases contained in this Release,
the Company and the Executive agree as follows: 
 1. Executive Release. The Executive agrees, for himself, his
spouse, heirs, executor or administrator, assigns, insurers, attorneys and other persons or entities acting or purporting to act on his behalf, to irrevocably and unconditionally release, acquit and forever discharge the Company, its affiliates,
subsidiaries, directors, officers, employees, shareholders, partners, agents, representatives, predecessors, successors, assigns, insurers, attorneys, benefit plans sponsored by the Company and said plans’ fiduciaries, agents and trustees
(collectively, “Company Parties”), from any and all actions, cause of action, suits, claims, obligations, liabilities, debts, demands, contentions, damages, judgments, levies and executions of any kind, whether in law or in equity, known
or unknown, which the Executive has, or has had, against any of the Company Parties as of the date of execution of this Release arising out of or relating to the Executive’s employment or separation from service with the Company. This Release
specifically includes without limitation any claims arising in tort or contract, any claim based on wrongful discharge, any claim based on breach of contract, any claim arising under federal, state or local law prohibiting race, sex, age, religion,
national origin, handicap, disability or other forms of discrimination, any claim arising under federal, state or local law concerning employment practices, and any claim relating to compensation or benefits. This specifically includes, without
limitation, any claim which the Executive has or has had under Title VII of the Civil Rights Act of 1964, as amended, the Age Discrimination in Employment Act, as amended, the Americans with Disabilities Act, as amended, and the Employee Retirement
Income Security Act of 1974, as amended. Nothing herein shall release the Company from any claims or damages based on (i) any right the Executive may have to enforce this Release or the Agreement, (ii) any right or claim that arises after
the date of this Release, (iii) any right the Executive may have to benefits or entitlements under any applicable plan, agreement, program, award, policy or arrangement of the Company, (iv) the Executive’s eligibility for
indemnification in accordance with the certificate of incorporation and by-laws of the Company, or any applicable insurance policy, with respect to any liability the Executive incurs or incurred as an employee or officer of the Company, or
(v) any right the Executive may have to obtain contribution as permitted by law in the event of entry of judgment against the Executive as a result of any act or failure to act for which the Executive and the Company are jointly liable.

 2. Company Release. The Company agrees, for itself and its successors and
assigns, to irrevocably and unconditionally release, acquit and forever discharge the Executive, his spouse, heirs, executor or administrator (collectively, “Executive Parties”) from any and all actions, cause of action, suits, claims,
obligations, liabilities, debts, demands, contentions, damages, judgments, levies and executions of any kind, whether in law or in equity, known or unknown, which the Company has, or has had, against the Executive Parties as of the date of execution
of this Release arising out of or relating to the Executive’s employment or separation from service with the Company including but not limited to any claim, demand, obligation, liability or cause of action arising under any federal, state, or
local employment law or ordinance, tort, contract, or breach of public policy theory, or alleged violation of any other legal obligation. Nothing herein shall release the Executive from any claims or damages based on (i) any right the Company
may have to enforce this Release or the Agreement, including, but not limited to, claims for reimbursement of payments under Section 12(b) of the Agreement in the event of revocation of the Release and any rights or claims that arise under
Section 12(i) of the Agreement, (ii) any right or claim that arises after the date of this Release, (iii) any right the Company may have to obtain contribution as permitted by law in the event of entry of judgment against it as a
result of any act or failure to act for which the Company and the Executive are jointly liable, and (iv) any claims the Company is required to pursue under applicable federal or state law, including, but not limited to, the Sarbanes-Oxley Act
of 2002. 
 3. Age Discrimination Claims. As part of this Release, the Executive understands that he is waiving
all claims for age discrimination under the Age Discrimination in Employment Act. The Executive represents and acknowledges that he has carefully read and understands all of the provisions of this Release, and that he is voluntarily entering into
this Release. The Executive represents and acknowledges that he has been advised in writing to, and has been afforded the right and opportunity to, consult with an attorney prior to executing this Release. The Executive has [twenty-one (21)]
[forty-five (45)] days within which to consider this Release, and seven (7) days following its execution to revoke this Release by written notice to the Company. 

THIS RELEASE CONTAINS A WAIVER AND GENERAL RELEASE OF ALL KNOWN AND UNKNOWN CLAIMS. THE EXECUTIVE ACKNOWLEDGES THAT HE HAS CAREFULLY
READ AND UNDERSTANDS THIS RELEASE, AND THAT HE HAS HAD THE OPPORTUNITY TO CONSULT WITH AN ATTORNEY BEFORE EXECUTING THIS RELEASE. 
  

 2 

 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Release on the
date(s) indicated below. 
  

									
	INTERNATIONAL CCE, INC.	 		 	
					
	By:	 	 	 		 	Date:	 	 
	[Name]	 		 		 		 	
	[Title]	 		 		 		 	
			
	[EXECUTIVE]	 		 	
				
	 	 		 	Date:	 	 
	[Name]	 		 		 		 	
		 		 		 		 	

  

 3

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