Document:

Unassociated Document

    

      NORTH
        CENTRAL BANCSHARES, INC.

      2006
        STOCK INCENTIVE PLAN

      

      STOCK
        OPTION AGREEMENT

       

    

    
      
        	
                 
                  

                

                Name

              	 	
                _____________________________
                  
                  Social
                    Security Number

                

              
	 	 	 
	
                 

              
	
                
                  

                  Street
                    Address 

                

              
	 	 	 
	
                ___________________________

              	
                ___________________

              	
                ______________

              
	
                City

              	
                State

              	
                Zip
                  Code

              

      

       

    

    This
      Stock Option Agreement is intended to set forth the terms and conditions on
      which a Stock Option has been granted under the North Central Bancshares, Inc.
      2006 Stock Incentive Plan. Set forth below are the specific terms and conditions
      applicable to this Stock Option. Attached as Exhibit A are its general terms
      and
      conditions.

    

    
      	
               

              Option
                Grant

               

            	
               

              (A)

               

            	
               

              (B)

               

            	
               

              (C)

               

            	
               

              (D)

               

            	
               

              (E)

               

            
	
               

              Grant
                Date:

               

            	 	 	 	 	 
	
               

              Class
                of Optioned Shares*

               

            	
               

              Common

               

            	
               

              Common

               

            	
               

              Common

               

            	
               

              Common

               

            	
               

              Common

               

            
	
               

              No.
                of Optioned Shares*

               

            	 	 	 	 	 
	
               

              Exercise
                Price per Share*

               

            	 	 	 	 	 
	
               

              Option
                Type (ISO or NQSO)

               

            	 	 	 	 	 
	
               

              VESTING:

               

            	 	 	 	 	 
	
               

              Earliest
                Exercise Date*

               

            	 	 	 	 	 
	
               

              Option
                Expiration Date*

               

            	 	 	 	 	 

    

    

    *
      Subject
      to adjustment as provided in the North Central Bancshares, Inc. 2006 Stock
      Incentive Plan and Exhibit A attached hereto.

    

    By
      signing where indicated below, North Central Bancshares, Inc. (the “Company”)
      grants this Stock Option upon the specified terms and conditions, and the
      Recipient acknowledges receipt of this Stock Option Agreement, including Exhibit
      A, and agrees to observe and be bound by the terms and conditions set forth
      herein.

     

    
      
        	
                NORTH
                  CENTRAL BANCSHARES, INC.      

              	 	RECIPIENT     
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	
                By:

              	 	 	 
	
              	
                Name:

              	 	
                Name:

              
	
                 

              	
                Title:

              	 	 

      

       

    

    INSTRUCTIONS:
      This Stock Option Agreement should be completed by or on behalf of the
      Compensation Committee. Any blank space intentionally left blank should be
      crossed out. An option grant consists of a number of optioned shares with
      uniform terms and conditions. Where options are granted on the same date with
      varying terms and conditions (for example, varying exercise prices or earliest
      exercise dates), the options should be recorded as a series of grants each
      with
      its own uniform terms and conditions.

    

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       EXHIBIT
        A

      NORTH
        CENTRAL BANCSHARES, INC.

      2006
        STOCK INCENTIVE PLAN

      

      STOCK
        OPTION AGREEMENT

      

      General
        Terms and Conditions

      

      Section
        1.  Option Size and
        Type.  The number of
        shares of Common Stock, par value $.01 per share (“Shares”) that have been
        optioned to you is specified in this Stock Option Agreement.   If
        the “Option Type” shown for your Options is “ISO”, then your Options have been
        designed with the intent that they qualify to the maximum permissible extent
        for
        the special tax benefits applicable to incentive stock options under the
        Internal Revenue Code of 1986.  If the “Option Type” shown for your
        Options is “NQSO” or is blank, incentive stock option tax treatment is not
        applicable.

      

      Section
        2.  Exercise
        Price.  The Exercise Price
        for your Options is the price per Share at which you may acquire the Shares
        that
        have been optioned to you and is specified in this Stock Option
        Agreement.  As a general rule, the Exercise Price for your Option will
        not change unless there is a stock split, stock dividend, merger or other
        major
        corporate event that justifies an adjustment under section 9.3 of the
        Plan.

      

      Section
        3.  Vesting.

      

      (a)  Earliest
        Exercise Date.  You may
        not exercise your Options until they are vested.  The date on which
        your Options become vested is specified in this Stock Option Agreement as
        the
        Earliest Exercise Date.  As a general rule, you must be in the service
        of the Company on an Earliest Exercise Date in order to be vested in the
        Options
        that vest on that date.  You may acquire the Shares that have been
        optioned to you by exercising your Options at any time during the period
        beginning on the Earliest Exercise Date and continuing throughout the Exercise
        Period.  You may exercise vested Options by completing and filing the
        Notice of Exercise of Stock Option that is attached to this Stock Option
        Agreement as Appendix A and by following the procedures outlined therein
        or by
        following procedures specified by the Company.

      

      (b)  Forfeitures.  If
        you terminate service with the Company prior to an Earliest Exercise Date,
        you
        will forfeit any Options that are scheduled to vest on that
        date.  When you forfeit Options, you relinquish any and all rights
        that you have to acquire the Options.

      
         

        (c)  Accelerated
          Vesting.  All
          of your outstanding Options that have not previously vested and that are
          scheduled to vest during the six-month period beginning on the date of
          your
          termination of service due to your death or Disability, will become fully
          and
          immediately vested on the date of your termination due to your death or
          Disability, without any further action on your part.  In addition, an
          outstanding option that has not been forfeited on the date on which a Change
          in
          Control occurs shall, on such date, be 100% vested.  In
          addition, in the event of your termination that is not a Termination for
          Cause
          or in the event of your resignation with “Good Reason” (as defined below), an
          outstanding Option that has not been forfeited will be 100% vested on the
          date
          your service with your Employer terminates.  If
          vesting accelerates, the accelerated vesting date will be the applicable
          Earliest Exercise Date.  You may designate a beneficiary to inherit
          your rights to any vested, unexercised Options that are outstanding to
          you at
          your death using the Beneficiary Designation attached as Appendix
          B.  You will be considered to have “Good Reason” for a
          voluntary resignation if: the effective date of resignation occurs within
          ninety
          (90) days after any of the following: (a) the failure
          of  the Board of Directors to appoint or re-appoint or elect or
          re-elect you to your position(s) with your Employer; (b) the failure of the
          stockholders of your Employer to elect or re-elect you or the failure of
          the
          Board of Directors (or the nominating committee thereof) to nominate you
          for
          such election or re-election; (c) a material failure by your Employer,
          whether
          by amendment of its charter, or by-laws, action of the Board of Directors
          or the
          Employer’s stockholders or otherwise, to vest you in the functions, duties, or
          responsibilities prescribed in an employment or retention agreement; provided
          that you shall have given notice of such material adverse effect to your
          Employer, and your Employer has not fully cured such failure within thirty
          (30) days after such notice is deemed given; (d) any reduction of your
          rate of base salary in effect from time to time; provided that you shall
          have
          given notice of such material adverse effect to your Employer, and your
          Employer
          has not fully cured such failure within thirty (30) days after such notice
          is deemed given; (e) any change in the terms and conditions of any
          compensation or benefit program in which you participate which, either
          individually or together with other changes, has a material adverse effect
          on
          the aggregate value of your total compensation package; provided that you
          shall
          have given notice of such material adverse effect to the your Employer,
          and your
          Employer has not fully cured such failure within thirty (30) days after
          such notice is deemed given; (f) any material breach by your Employer of
          any term, condition or covenant contained in an employment or retention
          agreement; provided that you shall have given notice of such material breach
          to
          your Employer, and your Employer has not fully cured such failure within
          thirty
          (30) days after such notice is deemed given.

         

      

      (d)
        Definition of
        Service. For purposes of determining
        the vesting of your Options, you will be deemed to be in the service of the
        Company for so long as you serve in any capacity as a common-law employee,
        non-employee director or consultant of the Company or the Bank.

      

      Section
        4.  Exercise
        Period.

      

      (a)  General. 
        You will have the right to purchase all or any portion of your Option at
        any
        time during the period (“Exercise Period”) beginning on the applicable Earliest
        Exercise Date and ending on the earliest to occur of the following
        dates:

      

      (i)  the
        Option Expiration Date specified in this Stock Option Agreement;

      

      (ii)
        the
        date and time of your termination of service with the Company due to (A)
        a
        voluntary resignation that is in anticipation of a Termination for Cause
        or (B)
        a discharge that is a Termination for Cause;

      

      (iii)  the
        last day of the
        ten-year period commencing on the date on which the Option was
        granted.

      

      (b)
         ISOs.  To
        qualify for the favorable tax treatment accorded to incentive stock options,
        you
        must exercise any Options that are designated as ISOs within three months
        after
        you terminate service as a common-law employee of the Company and its
        subsidiaries for any reason other than death or Disability, within one year
        after you terminate service as a common-law employee due to your Disability
        or
        death.  If they are exercised later, they will be subject to tax as if
        they were designated as NQSOs.

      

      Section
        5.  No Right to Continued
        Service.  Nothing in this
        Stock Option Agreement or any action of the Board or Committee with respect
        to
        this Stock Option Agreement shall be held or construed to confer upon you
        any
        right to a continuation of service by the Company.  You may be
        dismissed or otherwise dealt with as though this Stock Option Agreement had
        not
        been entered into.

      

      Section
        6.  Taxes.  Where
        any person is entitled to receive Shares pursuant to the exercise of the
        Option
        granted hereunder, the Company shall have the right to require such person
        to
        pay to the Company the amount of any tax which the Company is required to
        withhold with respect to such shares, or, in lieu thereof, to retain, or
        to sell
        without notice, a sufficient number of Shares to cover the amount required
        to be
        withheld.

      

      Section
        7.
Notices.  Any
        communication required or permitted to be given under the Plan, including
        any
        notice, direction, designation, comment, instruction, objection or waiver,
        shall
        be in writing and shall be deemed to have been given at such time as it is
        delivered personally or five (5) days after mailing if mailed, postage prepaid,
        by registered or certified mail, return receipt requested, addressed to such
        party at the address listed below, or at such other address as one such party
        may by written notice specify to the other party:

      

      If
        to the Company:

      

      North
        Central Bancshares, Inc.

      c/o
        First
        Federal Savings Bank of Iowa

      825
        Central Avenue

      Fort
        Dodge, Iowa  50501

      

      Attention:  Corporate
        Secretary

      

      If
        to the Recipient, to the Recipient's
        address as shown in the Company's records.

      

      Section
        8. Restrictions on
        Transfer.  The Options
        granted hereunder shall not be transferable by the Recipient other than by
        will
        or by the laws of descent and distribu­tion, to a Family Member or as
        otherwise permitted by the Plan.

      

      Section
        9.  Successors and
        Assigns.  This Stock
        Option Agreement shall inure to the benefit of and shall be binding upon
        the
        Company and you and the Company’s and your respective heirs, succes­sors and
        as­signs.

      

      Section
        10.  Construction of
        Language.  Whenever
        appro­priate in the Stock Option Agreement, words used in the singular may
        be read in the plural, words used in the plural may be read in the singular,
        and
        words importing the masculine gender may be read as refer­ring equally to
        the feminine or the neuter.  “You” means the Stock Option Recipient
        named on the Stock Option Agreement. Any reference to a section shall be
        a
        reference to a section of this Stock Option Agreement, un­less the context
        clearly indicates otherwise.  Capitalized terms not speci­fically
        defined herein shall have the meanings assigned to them under the Plan, as
        amended from time to time.

      

      Section
        11. Governing
        Law.  This Stock Option
        Agreement shall be con­strued, administered and enforced according to the
        laws of the State of Iowa without giving effect to the conflict of laws
        principles thereof, except to the extent that such laws are preempted by
        the
        federal law.  The federal and state courts located in Des Moines, Iowa
        shall have exclusive jurisdiction over any claim, action, complaint or lawsuit
        brought under the terms of this Stock Option Agreement.  By accepting
        this Stock Option Agreement, you agree to submit yourself, and any such legal
        action as you shall bring under the Plan, to the sole jurisdiction of such
        courts for the adjudication and resolution of any such disputes.

      

      Section
        12.  Amendment.  This
        Stock Option Agreement may be amended, in whole or in part and in any manner
        not
        inconsistent with the provisions of the Plan, at any time and from time to
        time,
        by written agreement between the Company and you.

      

      Section
        13.  Plan Provisions
        Control.  This Stock
        Option Agreement and the rights and obligations created hereunder shall be
        subject to all of the terms and conditions of the Plan.  In the event
        of any conflict between the provisions of the Plan and the provi­sions of
        this Stock Option Agreement, the terms of the Plan, which are incor­porated
        herein by reference, shall control.  By signing this Stock Option
        Agreement, you acknowledge receipt of a copy of the Plan.  You
        acknowledge that you may not and will not rely on any statement of account
        or
        other communication or document issued in connection with the Plan other
        than
        the Plan, this Stock Option Agreement, and any document signed by an authorized
        representative of the Company that is designated as an amendment of the Plan
        or
        this Stock Option Agreement.

      

        
          
            
            

          

          
            
            

            
              

            

          

          
            
            

          

        

      

       

      
        APPENDIX
          A TO STOCK OPTION AGREEMENT

        NORTH
          CENTRAL BANCSHARES, INC.

        2006
          STOCK INCENTIVE PLAN

         

        Notice
          of Exercise of Stock
          Option

        
          	
                  Use
                    this Notice to inform North
                    Central Bancshares, Inc. that you are exercising your right to
                    purchase
                    shares of common stock (“Shares”) of North Central Bancshares, Inc.
                    pur­suant to an option (“Option”) granted under the North Central
                    Bancshares, Inc. 2006 Stock Incentive Plan (“Plan”).  If you are
                    not the person to whom the Option was granted (“Option Recipient”), you
                    must attach to this Notice proof of your right to exercise the
                    Option
                    granted under the Stock Option Agreement.  This Notice should be
                    personally delivered or mailed by certified mail, return receipt
                    requested
                    to: North Central Bancshares, Inc., c/o First Federal Savings
                    Bank of
                    Iowa, Fort Dodge, Iowa 50501  Attention:  Corporate
                    Secretary.  The effective date of the exercise of the Option
                    shall be the earliest date practicable following the date this
                    Notice is
                    received by North Central Bancshares, Inc. but in no event more
                    than three
                    days after such date (“Effective Date”).  Except as
                    specifical­ly provided to the con­trary herein, capitalized terms
                    shall have the meanings as­signed to them under the Plan, as amended
                    from time to time.

                   

                
	
                  OPTION
                    INFORMATION  Identify
                    below the Option
                    that you are exercising by providing the following information
                    from the
                    Stock Option Agreement.

                  Name
                    of Option
                    Recipient:__________________________________________________________

                  Option
                    Grant
                    Date:________________,
                    __________ Exercise
                    Price per
                    share:     $_________.____

                                                                        (Month
                    and
                    Day)         (Year)

                  EXERCISE
                    PRICE Compute
                    the Exercise Price
                    below and select a method of payment.

                  Total
                    Exercise
                    Price________________      x          $__________.______   =     $___________________________

                                                                       (No.
                    of
                    Shares)                         (Exercise
                    Price)                              Total
                    Exercise Price

                  Method
                    of Payment

                

        

        

        
          	 	
                  o

                	
                  I
                    enclose a certified check, money order, or bank draft pay­able to the
                    order of North
                    Central Bancshares, Inc. in the amount of 
                    $                    
                    

                
	 	
                  o

                	
                  I
                    enclose Shares duly endorsed for transfer to North Central Bancshares,
                    Inc. with all stamps
                    attached and having a fair market value
                    of $                    
                    

                
	 	
                   ̈

                   

                	
                  Return
                    a number of shares from any Option exercised with an aggregate
                    built-in
                    gross [defined as
                    $                     fair
                    Market Value on the date of exercise ____the Exercise Price equal
                    to
                    Total
                    Exercise
                    Price  $                                              

                

        

        

        
          	
                  ISSUANCE
                    OF CERTIFICATES

                  I
                    hereby direct that the stock
                    certificates representing the Shares purchased pursuant to the
                    above
                    instructions be issued to the following person(s) in the amount
                    specified below:

                

        

        

        
          	
                  Name
                    and Address

                	 	
                  Social
                    Security No.

                	 	
                  No.
                    of Shares

                
	 	 	
                   

                              -     -                                    

                   

                	 	 
	 	 	
                   

                              -     -                                    

                   

                	 	 

        

        

        
          	
                  WITHHOLDING
                    ELECTIONS For
                    Employee Option Recipients with Non-Qualified Stock Options
                    only.  Beneficiaries should not complete.

                  I
                    understand that I am responsible for the amount of federal, state
                    and
                    local taxes required to be withheld with respect to the Shares
                    to be
                    issued to me pursuant to this Notice, but that I may request
                    North Central
                    Bancshares, Inc. to retain or sell a sufficient number of such
                    Shares to
                    cover the amount to be withheld.  I hereby request that any
                    taxes required to be withheld be paid in the following manner
                    [check
                    one]:

                       ̈ 
                    With a
                    certified or
                    bank check that I will deliver to North Central Bancshares, Inc.
                    on the
                    day after the Effective Date of my Option exercise.

                       ̈         With
                    the proceeds from a sale of
                    Shares that would otherwise be distributed to me.

                       ̈         By
                    retaining Shares that would otherwise be distributed to me.

                  I
                    understand that the withholding elections I have made on this
                    form are not
                    binding on the Compensation Committee, and that the Compensation
                    Committee
                    will decide the amount to be withheld and the method of withholding
                    and
                    advise me of its decision prior to the Effective Date.  I
                    further understand that the Compensation Committee may request
                    additional
                    information or assurances regarding the manner and time at which
                    I will
                    report the income attributable to the distribution to be made
                    to
                    me.  I further understand that if I have elected to have Shares
                    sold to satisfy tax withholding, I may be asked to pay a minimal
                    amount of
                    such taxes in cash in order to avoid the sale of more Shares
                    than are
                    necessary.

                   

                  COMPLIANCE
                    WITH TAX AND SECURITIES
                    LAWS

                

        

        

        
          	
                  S

                  I

                  G

                  N

                	
                  H

                  E

                  R

                  E

                	
                   

                   

                   

                  I
                    understand that I must rely on, and consult with, my own tax
                    and legal
                    counsel (and not North Central Bancshares, Inc.) regarding the
                    application
                    of all laws -- particularly tax and securities laws -- to the
                    transactions
                    to be effected pursuant to my Option and this Notice.  I
                    understand that I will be responsible for paying any federal,
                    state and
                    local taxes that may become due upon the sale (including a sale
                    pursuant
                    to a “cashless exercise”) or other disposition of Shares issued pursuant
                    to this Notice and that I must consult with my own tax advisor
                    regarding
                    how and when such income will be reportable.

                        ____________________________________________________________________________________

                                                               Signature                              Date

                   

                

        

         

        Internal
          Use
          Only

        
          	
                  Received  [check
                    one]:                                                                           G  By
                    Hand   G  By
                    Mail Post Marked 

                  ____________________

                   Date
                    of Post Mark

                   

                  _____________________________________________                                 ______________________________

                  Authorized
                    Signature                                Date
                    of
                    Receipt

                

        

        
          
            
            

          

          
            
            

            
              

            

          

          
            
            

          

        

        APPENDIX
          B TO STOCK OPTION AGREEMENT

        NORTH
          CENTRAL BANCSHARES, INC.

        2006
          STOCK INCENTIVE PLAN

        

        Beneficiary
          Designation Form

        

        
          	
                  GENERAL

                  INFORMATION

                   

                	
                  Use
                    this form to designate the Beneficiary(ies) who will receive
                    vested stock
                    options outstanding to you at the time of your
                    death.

                
	
                  Name
                    of Person

                  Making
                    Designation
                    _______________________________

                	
                   

                  Social
                    Security Number   _______C_____C_______

                
	
                  BENEFICIARY

                  DESIGNATION

                	
                  Complete
                    sections A and B. If no percentage shares are specified, each
                    Beneficiary
                    in the same class (primary or contingent) shall have an equal
                    share.  If any designated Beneficiary predeceases you, the
                    shares of each remaining Beneficiary in the same class (primary
                    or
                    contingent) shall be increased proportionately.

                
	
                  A.  PRIMARY
                    BENEFICIARY(IES).  I hereby designate the following
                    person(s) as my primary Beneficiary(ies), reserving the right
                    to change or
                    revoke this designation at any time prior to my
                    death:

                

        

        

        
          	
                   

                  Name

                	 	
                   

                  Address

                	 	
                   

                  Relationship

                	 	
                   

                  Birth
                    Date

                	 	
                   

                  Share

                
	 	 	 	 	 	 	 	 	
                   

                   %

                
	 	 	 	 	 	 	 	 	
                   

                   %

                
	 	 	 	 	 	 	 	 	
                   

                   %

                
	
                   Total   =   100%

                

        

        

        
          	
                  B.  CONTINGENT
                    BENEFICIARY(IES).  I hereby designate the following
                    person(s) as my contingent Beneficiary(ies) to receive benefits
                    only if
                    all of my primary Beneficiaries should predecease me, reserving
                    the right
                    to change or revoke this designation at any time prior to my
                    death with
                    respect to all outstanding Stock Options:

                
	
                   

                  Name

                	 	
                   

                  Address

                	 	
                   

                  Relationship

                	 	
                   

                  Birth
                    Date

                	 	
                   

                  Share

                
	 	 	 	 	 	 	 	 	
                   

                   %

                
	 	 	 	 	 	 	 	 	
                   

                   %

                
	 	 	 	 	 	 	 	 	
                   

                   %

                
	
                   Total   =   100%

                

        

        

        
          	
                  S

                  I

                  G

                  N

                   

                	
                   

                  H

                  E

                  R

                  E

                   

                	
                  I
                    understand that this Beneficiary Designation shall be effective
                    only if
                    properly completed and received by the Corporate Secretary of
                    North
                    Central Bancshares, Inc. prior to my death.  I also understand
                    that an effective Beneficiary Designation revokes my prior designation(s)
                    with respect to all outstanding Stock Options under the 2006
                    Stock
                    Incentive Plan or any prior or subsequent stock option plan,
                    prepaid by
                    assignment of North Central Bancshares, Inc.

                   

                   

                   

                  _____________________________________            
                    _______________________

                  Your
                    Signature                                                                     Date

                   

                   

                

        

         Internal
          Use Only

        
          
            	
                    This
                      Beneficiary Designation was received by the Corporate Secretary
                      of North
                      Central Bancshares, Inc. on the date indicated.

                     

                     

                     

                  	
                    Comments

                     

                  
	
                    By                                                                            

                               Authorized
                      Signature

                  	
                                            

                    Dateexv10w21

 

Exhibit 10.21

DemandTec, Inc.

Management Cash Incentive Plan

(Adopted Effective as of March 1, 2007)

 

 

TABLE OF CONTENTS

	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Page	 
	ARTICLE 1. 	 	BACKGROUND AND PURPOSE
	 	 	1	 
	 	1.1	 	 	Effective Date
	 	 	1	 
	 	1.2	 	 	Purpose of the Plan
	 	 	1	 
	ARTICLE 2.	 	DEFINITIONS
	 	 	1	 
	ARTICLE 3.	 	SELECTION OF PARTICIPANTS AND DETERMINATION OF AWARDS
	 	 	3	 
	 	3.1	 	 	Selection of Participants
	 	 	3	 
	 	3.2	 	 	Determination of Performance Goals
	 	 	3	 
	 	3.3	 	 	Determination of Target Awards
	 	 	3	 
	 	3.4	 	 	Determination of Payout Formula or Formulae
	 	 	3	 
	 	3.5	 	 	Determination of Actual Awards
	 	 	3	 
	ARTICLE 4.	 	PAYMENT OF AWARDS
	 	 	4	 
	 	4.1	 	 	Right to Receive Payment
	 	 	4	 
	 	4.2	 	 	Timing of Payment
	 	 	4	 
	 	4.3	 	 	Form of Payment
	 	 	4	 
	 	4.4	 	 	Payment in the Event of Death
	 	 	4	 
	ARTICLE 5.	 	ADMINISTRATION
	 	 	4	 
	 	5.1	 	 	Committee Authority
	 	 	4	 
	 	5.2	 	 	Decisions Binding
	 	 	4	 
	 	5.3	 	 	Delegation by the Committee
	 	 	4	 
	ARTICLE 6.	 	GENERAL PROVISIONS
	 	 	5	 
	 	6.1	 	 	Tax Withholding
	 	 	5	 
	 	6.2	 	 	No Effect on Employment
	 	 	5	 
	 	6.3	 	 	No Effect on Other Benefits
	 	 	5	 
	 	6.4	 	 	Successors
	 	 	5	 
	 	6.5	 	 	Nontransferability of Awards
	 	 	5	 
	ARTICLE 7.	 	DURATION, AMENDMENT AND TERMINATION
	 	 	5	 
	 	7.1	 	 	Duration of the Plan
	 	 	5	 
	 	7.2	 	 	Amendment, Suspension or Termination
	 	 	5	 
	ARTICLE 8.	 	LEGAL CONSTRUCTION
	 	 	5	 
	 	8.1	 	 	Severability
	 	 	5	 
	 	8.2	 	 	Requirements of Law
	 	 	6	 
	 	8.3	 	 	Governing Law
	 	 	6	 
	 	8.4	 	 	Captions
	 	 	6	 

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DemandTec, Inc.

Management Cash Incentive Plan

     ARTICLE 1. BACKGROUND AND PURPOSE

     1.1 Effective Date. This Plan is effective as of March 1, 2007.

     1.2 Purpose of the Plan. The Plan is intended to motivate Participants to achieve excellent short- and long-term
financial performance for the Company and its business units. The Plan’s goals are to be achieved
by providing Participants with the opportunity to earn cash incentive awards for the achievement of
goals relating to the performance of the Company.

     ARTICLE 2. DEFINITIONS

     The following words and phrases shall have the following meanings, unless a different meaning
is plainly required by the context:

     2.1 “Actual Award” means, as to any Performance Period, the actual award (if any) payable to a
Participant for the Performance Period. Each Actual Award is determined by the Payout Formula for
the Performance Period, subject to the Committee’s authority under Section 3.5 to increase,
eliminate or reduce the award otherwise indicated by the Payout Formula.

     2.2 “Affiliate” means any corporation or other entity (including, without limitation,
partnerships and joint ventures) controlled by the Company.

     2.3 “Base Salary” means, as to any Performance Period, the Participant’s earned salary during
the Performance Period. Base Salary shall be calculated before both (a) deductions for taxes or
benefits and (b) deferrals of compensation pursuant to Company-sponsored plans or
Affiliate-sponsored plans.

     2.4 “Board” means the Company’s Board of Directors.

     2.5 “Committee” means the Compensation Committee of the Board.

     2.6 “Company” means DemandTec, Inc., a Delaware corporation, or any successor thereto.

     2.7 “Disability” means a permanent disability, as determined for purposes of the principal
long-term disability insurance plan maintained by the Company for the benefit of the Participant.
If there is no such plan, Disability shall be determined in accordance with a policy established by
the Committee.

     2.8 “Employee” means any employee of the Company or of an Affiliate, whether such employee is
so employed at the time the Plan is adopted or becomes so employed subsequent to the adoption of
the Plan.

 

 

     2.9 “Fiscal Quarter” means a fiscal quarter within a Fiscal Year of the Company.

     2.10 “Fiscal Year” means the fiscal year of the Company.

     2.11 “Participant” means, as to any Performance Period, an Employee who has been selected for
participation in the Plan for that Performance Period pursuant to Section 3.1.

     2.12 “Payout Formula” means, as to any Performance Period, the formula or payout matrix
established by the Committee pursuant to Section 3.4 in order to determine the Actual Awards (if
any) to be paid to Participants. The formula or matrix may differ from Participant to Participant.

     2.13 “Performance Period” means a Fiscal Year, or any longer or shorter period determined by
the Committee.

     2.14 “Performance Goals” means the goal(s) or combined goal(s) determined by the Committee to
be applicable to a Participant for a Target Award for a Performance Period. As determined by the
Committee, the Performance Goal(s) may provide for a targeted level or levels of achievement using
the performance criteria specified by the Committee. Any criteria used may be measured (a) in
absolute terms, (b) in relative terms, including (without limitation) the passage of time and/or
against other companies or metrics, (c) on a per-share basis, (d) against the performance of the
Company as a whole or against particular segments or products of the Company and/or (e) on a
pre-tax or after-tax basis. The Committee shall determine whether any element(s), for example (but
not by way of limitation) the effect of mergers or acquisitions, shall be included in or excluded
from the determination of any Performance Goal with respect to any Participants, whether or not
such determinations result in any Performance Goal being measured on a basis other than generally
accepted accounting principles.

     2.15 “Plan” means this DemandTec, Inc. Management Cash Incentive Plan, as set forth in this
instrument and as hereafter amended from time to time.

     2.16 “Progress Payment” means a portion of the Target Award or Actual Award determined in
accordance with Section 3.5 that has been earned by the Participant as of the end of the Progress
Period, based on achievement of the applicable Performance Goals, and that may be paid to the
Participant during the Performance Period.

     2.17 “Progress Period” means a period shorter than and within the Performance Period for which
a Progress Payment may be made.

     2.18 “Retirement” means, with respect to any Participant, a Termination of Employment
occurring in accordance with a policy or policies established by the Committee from time to time.

     2.19 “Target Award” means the target award payable under the Plan to a Participant for the
Performance Period or Progress Period, as applicable, expressed as a

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percentage of his or her Base Salary or a specific dollar amount, as determined by the
Committee in accordance with Section 3.3.

     2.20 “Termination of Employment” means a cessation of the employee-employer relationship
between an Employee and the Company or an Affiliate for any reason, including (without limitation)
a termination by resignation, discharge, death, Disability, Retirement or the disaffiliation of an
Affiliate, but excluding a transfer from the Company to an Affiliate or between Affiliates.

     ARTICLE 3. SELECTION OF PARTICIPANTS AND DETERMINATION OF AWARDS

     3.1 Selection of Participants. The Committee shall select the Employees who shall be Participants for any Performance
Period. The Committee also may designate as Participants one or more individuals (by name or
position) who are expected to become Employees during a Performance Period. Participation in the
Plan is in the sole discretion of the Committee and shall be determined on a Performance Period by
Performance Period basis. Accordingly, an Employee who is a Participant for a given Performance
Period in no way is assured of being selected for participation in any subsequent Performance
Period.

     3.2 Determination of Performance Goals. The Committee shall establish the Performance Goals for each Participant for the
Performance Period. Such Performance Goals shall be set forth in writing.

     3.3 Determination of Target Awards. The Committee shall establish a Target Award for each Participant. Such Target Award shall
be set forth in writing.

     3.4 Determination of Payout Formula or Formulae. The Committee shall establish a Payout Formula or Formulae for purposes of determining the
Actual Award (if any) payable to each Participant. Each Payout Formula shall (a) be in writing,
(b) be based on a comparison of actual performance to the Performance Goals, (c) provide for the
payment of a Participant’s Target Award if the Performance Goals for the Performance Period are
achieved at the predetermined level and (d) provide for the payment of an Actual Award greater than
or less than the Participant’s Target Award, depending upon the extent to which actual performance
exceeds or falls below the Performance Goals.

     3.5 Determination of Actual Awards. After the end of each Performance Period or, to the extent Progress Payments will be made,
after the end of the Progress Period, the Committee shall certify the extent to which the
Performance Goals applicable to each Participant for the Performance Period or Progress Period, as
applicable, were achieved or exceeded, as determined by the Committee. The Actual Award for each
Participant shall be determined by applying the Payout Formula to the level of actual performance
that has been certified by the Committee. Any contrary provision of the Plan notwithstanding, the
Committee may (a) increase, reduce or eliminate the Actual Award that otherwise would be payable
under the Payout Formula or (b) determine whether or not any Participant will receive an Actual
Award in the event the Participant incurs a Termination of Employment prior to the date the Actual
Award is to be paid pursuant to Section 4.2.

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     ARTICLE 4. PAYMENT OF AWARDS

     4.1 Right to Receive Payment. Each Actual Award that may become payable under the Plan shall be paid solely from the
general assets of the Company or the Affiliate that employs the Participant (as the case may be),
as determined by the Company. No amounts awarded or accrued under the Plan shall be funded, set
aside or otherwise segregated prior to payment. The obligation to pay Actual Awards under the Plan
shall at all times be an unfunded and unsecured obligation of the Company. Participants shall have
the status of general creditors of the Company or the Affiliate that employs the Participant.

     4.2 Timing of Payment. Subject to Section 3.5, payment of each Actual Award shall be made as soon as
administratively practicable, but in no event later than two and one-half months after the end of
the applicable Performance Period or Progress Period.

     4.3 Form of Payment. Each Actual Award shall be paid in cash (or its equivalent) in a single lump sum.

     4.4 Payment in the Event of Death. If a Participant dies prior to the payment of an Actual Award (determined under Section
3.5) that was scheduled to be paid to him or her prior to death for a prior Performance Period,
then the Actual Award shall be paid to the Participant’s designated beneficiary or, if no
beneficiary has been designated, to the administrator or representative of his or her estate. Any
beneficiary designation or revocation of a prior designation shall be effective only if it is in
writing, signed by the Participant and received by the Company prior to the Participant’s death.

     ARTICLE 5. ADMINISTRATION

     5.1 Committee Authority. The Plan shall be administered by the Committee, subject to Section 5.3. The Committee
shall have all powers and discretion necessary or appropriate to administer the Plan and to control
its operation, including (without limitation) the power to (a) determine which Employees shall be
granted awards, (b) prescribe the terms and conditions of awards, (c) interpret the Plan and the
awards, (d) adopt such procedures and subplans as are necessary or appropriate to permit
participation in the Plan by Employees who are foreign nationals or employed outside of the United
States, (e) adopt rules for the administration, interpretation and application of the Plan and (f)
interpret, amend or revoke any such rules.

     5.2 Decisions Binding. All determinations and decisions made by the Committee, the Board or any delegate of the
Committee pursuant to the provisions of the Plan shall be final, conclusive and binding on all
persons and shall be given the maximum deference permitted by law.

     5.3 Delegation by the Committee. The Committee, on such terms and conditions as it may provide, may delegate all or part of
its authority and powers under the Plan to one or more directors and/or employees of the Company.

4

 

     ARTICLE 6. GENERAL PROVISIONS

     6.1 Tax Withholding. The Company or an Affiliate, as applicable, shall withhold all required taxes from an
Actual Award, including any federal, state, local or other taxes.

     6.2 No Effect on Employment. Nothing in the Plan shall interfere with or limit in any way the right of the Company or an
Affiliate, as applicable, to terminate any Participant’s employment or service at any time, with or
without cause. Employment with the Company and its Affiliates is on an at-will basis only. The
Company expressly reserves the right, which may be exercised at any time and without regard to when
during or after a Performance Period such exercise occurs, to terminate any individual’s employment
with or without cause, and to treat him or her without regard to the effect that such treatment
might have upon him or her as a Participant.

     6.3 No Effect on Other Benefits. Except as expressly set forth in a Participant’s employment agreement with the Company, any
Actual Awards under the Plan shall not be considered for the purpose of calculating any other
benefits to which such Participant may be entitled, including (a) any termination, redundancy or
end-of-service payments, (b) other bonuses or long-service awards, (c) overtime premiums, (d)
pension or retirement benefits or (e) future Base Pay or any other payment to be made by the
Company to such Participant.

     6.4 Successors. All obligations of the Company and any Affiliate under the Plan, with respect to awards
granted hereunder, shall be binding on any successor to the Company and/or such Affiliate, whether
the existence of such successor is the result of a merger, consolidation, direct or indirect
purchase of all or substantially all of the business or assets of the Company or such Affiliate, or
any similar transaction.

     6.5 Nontransferability of Awards. No award granted under the Plan shall be sold, transferred, pledged, assigned or otherwise
alienated or hypothecated, other than by will, by the laws of descent and distribution or to the
limited extent provided in Section 4.4. All rights with respect to an award granted to a
Participant shall be available during his or her lifetime only to the Participant.

     ARTICLE 7. DURATION, AMENDMENT AND TERMINATION

     7.1 Duration of the Plan. The Plan shall commence on the date specified herein and shall remain in effect thereafter
until terminated pursuant to Section 7.2.

     7.2 Amendment, Suspension or Termination. The Board or the Committee may amend, suspend or terminate the Plan, or any part thereof,
at any time and for any reason. No award may be granted during any period of suspension or after
termination of the Plan.

ARTICLE 8. LEGAL CONSTRUCTION

     8.1 Severability. In the event any provision of the Plan shall be held illegal or invalid for any reason, the
illegality or invalidity shall not affect the remaining parts of the

5

 

Plan, and the Plan shall be construed and enforced as if the illegal or invalid provision had
not been included.

     8.2 Requirements of Law. The granting of awards under the Plan shall be subject to all applicable laws, rules and
regulations, and to such approvals by any governmental agencies or national securities markets as
may be required.

     8.3 Governing Law. The Plan and all awards shall be construed in accordance with and governed by the laws of
the State of California, without regard to their conflict-of-law provisions.

     8.4 Captions. Captions are provided herein for convenience only and shall not serve as a basis for
interpretation or construction of the Plan.

6

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