Document:

Exhibit
10.6

 

AMENDED
& RESTATED EXECUTIVE EMPLOYMENT AGREEMENT

 

This
Amended & Restated Executive Employment Agreement (this “Agreement”) is made and entered into as of January
1, 2021 (the “Effective Date”) between TheMaven, Inc., a Delaware corporation (“Company”)
and Andrew Kraft, an individual (the “Executive”).

 

RECITALS

 

WHEREAS,
the Company and the Executive are parties to an Executive Employment Agreement dated as of October 1, 2020 (the “Prior
Agreement”).

 

WHEREAS,
the Company and the Executive desire to amend and restate the Prior Agreement in its entirety, effective as of the Effective Date.

 

WHEREAS,
Company and Executive have determined that the terms and conditions of this Agreement are reasonable and in their mutual best
interests and accordingly desire to enter into this Agreement in order to provide for the terms and conditions upon which Executive
shall be employed by Company.

 

NOW
THEREFORE, in consideration of the foregoing and the respective covenants, agreements and representations and warranties set
forth herein, the parties to this Agreement, intending to be legally bound, agree as follows:

 

Article
1.

TERMS OF EMPLOYMENT

 

1.1.
Employment and Acceptance.

 

(a).
Employment and Acceptance. On and subject to the terms and conditions of this Agreement, Company shall employ Executive
and Executive hereby accepts such employment.

 

(b).
Title: Executive shall have the title of Chief Operating Officer (“COO”).

 

(c).
Responsibilities and Duties. Executive’s duties shall consist of such duties and responsibilities as are consistent
with the position of a COO and such other duties and responsibilities as are mutually determined from time to time by Company’s
Chief Executive Officer (“CEO”). During the Term, Executive shall devote substantially all of his business
time and attention to the performance of Executive’s duties hereunder and will not engage in any other business, profession,
or occupation for compensation or otherwise which would conflict or interfere with the performance of such services either directly
or indirectly without the prior written consent of the CEO. Notwithstanding the foregoing, Executive will be permitted to (a)
with the prior written consent of the CEO (which consent will not be unreasonably withheld or delayed) act or serve as a director,
trustee, committee member, or principal of any type of business, civic, or charitable organization as long as such activities
are disclosed in writing to the Company’s Compliance Officer, and (b) purchase or own less than five percent (5%) of the
publicly traded securities of any corporation; provided that, such ownership represents a passive investment and that the Executive
is not a controlling person of, or a member of a group that controls, such corporation; provided further that, the activities
described in clauses (a) and (b) do not interfere with the performance of the Executive’s duties and responsibilities to
the Company as provided hereunder, including, but not limited to, the obligations set forth in Section 1.1 hereof.

 

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(d).
Reporting. Executive shall report directly to the CEO, unless otherwise directed by the Board.

 

(e).
Performance of Duties; Travel. With respect to Executive’s duties hereunder, at all times, Executive shall be subject
to the instructions, control, and direction of the Board, and act in accordance with Company’s Certificate of Incorporation,
Bylaws and other governing policies, rules and regulations, except to the extent that Executive is aware that such documents conflict
with applicable law. Executive shall devote Executive’s business time, attention and ability to serving Company on an exclusive
and full-time basis as aforesaid and as the Board may reasonably require. Executive shall also travel as required by Executive’s
duties hereunder and shall comply with Company’s then-current travel policies. Company acknowledges that Executive lives
a substantial distance from New York City, and consequently it agrees that it will reimburse Executive for his reasonable hotel
and related expenses for overnight stays in New York City when entertaining customers or performing his duties during the later
evening or early morning hours.

 

(f).
Location. Executive shall be based in New York, NY and have a substantial in-person presence at Company’s New York
offices. Nevertheless it is expressly understood that Executive’s duties will require him to travel regularly out of the
New York area for periods of time. Executive will attend all in person meetings of the Board and will be expected to travel to
attend major conferences as reasonably required.

 

(g).
Officer. Executive shall, if requested, also serve as an officer of Company or of any Affiliate of Company for no additional
compensation.

 

1.2
Compensation and Benefits.

 

(a).
Annual Salary. Executive shall receive an annualized salary of $380,000 (“Annual Salary”). Annual Salary
shall be payable on a semi-monthly basis or such other payment schedule as used by Company for its senior-level executives from
time to time, less such deductions as shall be required to be withheld by applicable law and regulation and consistent with Company’s
practices; provided that on January 1 in each year of the Term, commencing with January 1, 2022, the Executive’s Annual
Salary shall be increased by not less than 5% (“Salary Increase”); provided, however, that any failure by the
Company to provide the Salary Increase shall not be considered Good Reason for the Executive to resign so long as the failure
to provide the Salary Increase is in response to a force majeure event under Section 2.1 or is consistent with the Company’s
treatment of similarly situated executives.

 

(b).
Bonus Eligibility.

 

(i).
Annual Bonus. For each fiscal year of Executive’s employment, Executive shall be eligible to receive a $220,000 annual
bonus (“Annual Bonus”), to be made in quarterly payments of $55,000 at 100% attainment of performance metrics
to be agreed upon with the CEO by the end of January in each calendar year (“Quarterly Payments”); provided,
however, that Executive shall be guaranteed the full Quarterly Payments for Fourth Quarter 2020 and First Quarter 2021.

 

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(ii).
Payment of Bonuses. The Quarterly Payments shall be paid within 45 days after the end of the applicable fiscal quarter.

 

(iii).
Eligibility for Bonuses. In order to be eligible to receive any Quarterly Payment, Executive must be employed by Company
on the last day of the applicable fiscal quarter.

 

(c).
Prior Equity Incentives. Executive’s continued service hereunder shall also constitute continuous service for the
purposes of any other options provided by Company to Executive during any previous period of employment between Company and Executive.

 

(d).
Stock Option Grant. Company will grant to Executive options to purchase shares of Company’s Common Stock, restricted
stock units or restricted stock awards (collectively, “New Options”) pursuant to Company’s 2019 Equity
Incentive Plan (the “Plan”) subject to the conditions described therein. The type and number of New Options
and the terms associated with vesting and accelerated vesting of the New Options shall be commensurate with similarly situated
executives when considering all Options (including previously held options and common stock) held by those similarly situated
executives. The New Options vesting is subject, among other restrictions, to vesting over three years, and to Company’s
right to cancel a portion of the New Options, each as described in the Plan.

 

(e).
Expenses. Executive shall be reimbursed for all ordinary and necessary out-of-pocket business expenses reasonably and actually
incurred or paid by Executive in the performance of Executive’s duties in accordance with Company’s policies upon
presentation of such expense statements or vouchers or such other supporting information as Company may require.

 

(f).
Benefits. Executive shall be entitled to fully participate in all benefit plans that are in place and available to senior-level
executives of Company from time to time, including, without limitation, medical, dental, vision and life insurance (if offered),
in each case subject to the general eligibility, participation and other provisions set forth in such plans.

 

(g).
Paid Time Off. Executive shall be entitled to paid time off based on Company’s policies in effect from time to time.

 

(h).
Indemnification.

 

(i).
In the event that the Executive is made a party or threatened to be made a party to any action, suit, or proceeding, whether civil,
criminal, administrative, or investigative (a “Proceeding”), other than any Proceeding initiated by the Executive
or the Company related to any contest or dispute between the Executive and the Company or any of its affiliates with respect to
this Agreement or the Executive’s employment hereunder, by reason of the fact that the Executive is or was a director or
officer of the Company, or any affiliate of the Company, or is or was serving at the request of the Company as a director, officer,
member, employee, or agent of another corporation or a partnership, joint venture, trust, or other enterprise, the Executive shall
be indemnified and held harmless by the Company to the fullest extent applicable to any other officer or director of the Company/to
the maximum extent permitted under applicable law and the Company’s bylaws from and against any liabilities, costs, claims,
and expenses, including all costs and expenses incurred in defense of any Proceeding (including attorneys’ fees). Costs
and expenses incurred by the Executive in defense of such Proceeding (including attorneys’ fees) shall be paid by the Company
in advance of the final disposition of such litigation upon receipt by the Company of: (i) a written request for payment; (ii)
appropriate documentation evidencing the incurrence, amount, and nature of the costs and expenses for which payment is being sought;
and (iii) an undertaking adequate under applicable law made by or on behalf of the Executive to repay the amounts so paid if it
shall ultimately be determined that the Executive is not entitled to be indemnified by the Company under this Agreement.

 

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(ii).
During the Term hereof and for a period of six (6) years thereafter, the Company or any successor to the Company shall purchase
and maintain, at its own expense, directors’ and officers’ liability insurance providing coverage to the Executive
on terms that are no less favorable than the coverage provided to other directors and similarly situated executives of the Company
or any successor.

 

(i).
Clawback Provisions. Notwithstanding any other provisions in this Agreement to the contrary, any incentive-based compensation,
or any other compensation, paid to Executive pursuant to this Agreement or any other agreement or arrangement with Company which
is subject to recovery under any law, government regulation, or stock exchange listing requirement, will be subject to such deductions
and clawback as may be required to be made pursuant to such law, government regulation, or stock exchange listing requirement.

 

1.3
Term; Termination of Employment.

 

(a).
At-Will Employment. Executive’s employment hereunder shall commence on the Effective Date and shall continue until
terminated earlier pursuant to Section 1.3(b) of this Agreement. The period during which Executive is employed by Company hereunder
is hereinafter referred to as the “Term.” Executive’s employment with Company is “at-will.”
This means that it is not for any specified period of time and can be terminated by Executive or by Company at any time, and for
any or no reason or cause. This “at-will” nature of your employment shall remain unchanged during the Term, and can
only be changed by an express written agreement that is signed by you and the CEO. For purposes of clarification, your status
as an at-will employee shall not affect your eligibility for severance pursuant to Section 1.3(d).

 

(b).
Termination of Employment. Executive’s employment may be terminated by Company or Executive as follows:

 

(i).
Termination for Cause. Company may terminate Executive’s employment at any time for Cause upon written notice to
Executive setting forth the termination date and, in reasonable detail, the circumstances claimed to provide a basis for termination
pursuant to this Section 1.3(b)(i), without any requirement of a notice period and without payment of any compensation of any
nature or kind; provided, however, that if the Cause is pursuant to subsections (i), (ii), (vi) or (vii) of the
definition of Cause (appearing below), the CEO must give Executive the written notice referenced above within (30) days of the
date that the CEO becomes aware or has knowledge of, or reasonably should have become aware or had knowledge of, such act or omission,
and Executive will have thirty (30) days to cure such act or omission. Upon payment of the amounts set forth in Section 1.3(d),
Executive shall not be entitled to any benefits or payments (other than those required under Section 1.3(d)).

 

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(ii).
Termination without Cause. Company may terminate Executive’s employment at any time without Cause upon written notice
to Executive, subject to Sections 1.3(c) and 1.3(d).

 

(iii).
Permanent Incapacity. In the event of the “Permanent Incapacity” of Executive (which shall mean by reason
of illness or disease or accidental bodily injury, Executive is so disabled that Executive is unable to ever work again), Executive
may thereupon be terminated by Company upon written notice to Executive without payment of any severance of any nature or kind
(including, without limitation, by way of anticipated earnings, damages or payment in lieu of notice); provided that, in the event
of Executive’s termination pursuant to this Subsection 1.3(b)(iii), Company shall pay or cause to be paid to Executive (i)
the amounts prescribed by Section 1.3(d) below through the date of Permanent Incapacity, and (ii) the amounts specified in any
benefit and insurance plans applicable to Executive as being payable in the event of the permanent incapacity or disability of
Executive, such sums to be paid in accordance with the provisions of those plans as then in effect.

 

(iv).
Death. If Executive’s employment is terminated by reason of Executive’s death, Executive’s beneficiaries
or estate will be entitled to receive and Company shall pay or cause to be paid to them or it, as the case may be, (i) the amounts
prescribed by Section 1.3(d) through the date of death, and (ii) the amounts specified in any benefit and insurance plans applicable
to Executive as being payable in the event of the death of Executive, such sums to be paid in accordance with the provisions of
those plans as then in effect.

 

(v).
Termination by Executive. Executive may terminate employment with Company upon giving 30 days’ written notice or
such shorter period of notice as Company may accept. Executive may resign for Good Reason subject to Section 1.3(c) and 1.3(d).
If Executive resigns for any reason not constituting Good Reason, Executive shall not be entitled to any severance or other benefits
(other than those required under Section 1.3(d)).

 

(c).
Termination without Cause or by Executive for Good Reason.

 

(i).
If Executive’s employment with Company is terminated by Company without Cause or by Executive for Good Reason, then Executive
shall be eligible to: (i) receive severance in the amount equal to 100% of the sum of the Executive’s Annual Salary and
the Annual Bonus which would be received at 100% goal attainment (less all withholdings and applicable deductions) to be paid
as salary continuation (“Severance Payment”); (ii) receive payment for earned bonuses pursuant to the bonus
targets referenced in Section 1.2(b) (“Bonus Payment”).

 

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(ii).
If the Executive timely and properly elects health continuation coverage under the Consolidated Omnibus Budget Reconciliation
Act of 1985 (“COBRA”), the Company shall reimburse the Executive for the monthly COBRA premium paid by the
Executive for the Executive and the Executive’s dependents. Such reimbursement shall be paid to the Executive on the fifth
day of the month immediately following the month in which the Executive timely remits the premium payment (“COBRA Payment”).
The Executive shall be eligible to receive such reimbursement until the earliest of: (i) the eighteen-month anniversary of the
Termination Date; (ii) the date the Executive is no longer eligible to receive COBRA continuation coverage; and (iii) the date
on which the Executive becomes eligible to receive substantially similar coverage from another employer or other source. Notwithstanding
the foregoing, if the Company’s making payments under this subsection 1.3(c)(ii) would violate the nondiscrimination rules
applicable to non-grandfathered plans under the Affordable Care Act (the “ACA”), or result in the imposition
of penalties under the ACA and the related regulations and guidance promulgated thereunder, the parties agree to reform this subsection
1.3(c)(ii) in a manner as is necessary to comply with the ACA.

 

(iii).
Notwithstanding the terms of the Plan or any applicable award agreements, all outstanding unvested stock options, restricted stock
awards, restricted stock units or stock appreciation rights granted to the Executive shall become fully vested and exercisable
for the remainder of their full term and the Company shall if requested by the Executive be responsible for remitting all taxes
payable by the Executive on the Executive’s behalf and the Executive shall forfeit a number of shares under each such award
with a fair market value equal to such payments made on the Executive’s behalf (“Equity Acceleration”).

 

(iv).
The payments described in this subsection 1.3(c), along with the vesting acceleration features of the Executive’s options
as set forth in Executive’s stock option award agreements, are the only severance or other payments or payments in lieu
of notice that the Executive will be entitled to receive under this Agreement (other than payments due under Section 1.3(d)).
Any right of the Executive to the Severance Payment, COBRA Payment and Equity Acceleration shall be contingent on the Executive
signing, not revoking and complying with a standard form of release agreement with the Company (which release shall not include
any restrictions on post-termination activities other than those referenced within this Agreement).

 

(d).
Company Obligations upon Termination. Upon termination of Executive’s employment pursuant to any of the circumstances
listed in Section 1.3(b), Executive (or Executive’s estate) shall be entitled to receive: (i) the portion of Executive’s
Annual Salary earned through the date of termination, but not yet paid to Executive, (ii) any expense reimbursements owed to Executive
pursuant to this Agreement, and (iii) any amount accrued and arising from Executive’s participation in, or benefits accrued
under any employee benefit plans, programs or arrangements, which amounts shall be payable in accordance with the terms and conditions
of such employee benefit plans, programs or arrangements.

 

(e).
Statutory Deductions. All payments required to be made to Executive, his beneficiaries, or his estate under this Section
shall be made net of all deductions required to be withheld by applicable law and regulation. Executive shall be solely responsible
for the satisfaction of any taxes (including employment taxes imposed on employees and taxes on nonqualified deferred compensation).
Although Company intends and expects that the Plan and its payments and benefits will not give rise to taxes imposed under Code
Section 409A, neither Company nor its employees, directors, or their agents shall have any obligation to hold Executive harmless
from any or all of such taxes or associated interest or penalties.

 

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(f).
Fair and Reasonable, etc. The parties acknowledge and agree that the payment provisions contained in this Section are fair
and reasonable, and Executive acknowledges and agrees that such payments are inclusive of any notice or pay in lieu of notice
or vacation or severance pay to which she would otherwise be entitled under statute, pursuant to common law or otherwise in the
event that his employment is terminated pursuant to or as contemplated in this Section 1.3.

 

1.4
Restrictive Covenants.

 

(a).
Non-Competition. Because of Company’s legitimate business interests and the good and valuable consideration offered
to Executive, during Executive’s employment, Executive shall not engage in Prohibited Activity in the publishing industry
or in the development, implementation, operation, supply and marketing of a business, product or service aggregating third party
content publishers and providing them publishing and monetization services (the “Competing Business”). For
purposes of this Section 1.4, “Prohibited Activity” is activity in which Executive contributes his knowledge
directly and specifically as an employee, employer, owner, operator, manager, advisor, consultant, agent, employee, partner, director,
stockholder, officer, volunteer, intern, or any other similar capacity to an entity engaged in the Competing Business. Nothing
herein shall prohibit Executive from purchasing or owning less than five percent (5%) of the publicly traded securities of any
corporation that engages in the Competing Business, provided that such ownership represents a passive investment and that Executive
is not a controlling person of, or a member of a group that controls, such corporation. Specifically, Executive shall resign from
any advisory roles for a Competing Business for which he is engaged as of the Effective Date.

 

(b).
Non-Solicitation of Employees. During Executive’s employment and for a period of one year following the termination
of Executive’s employment with Company for any reason, except that such period shall be for six (6) months should Executive
be terminated without Cause or Executive resign for Good Reason, Executive agrees and covenants not to directly or indirectly,
alone or in concert with others, solicit, encourage, influence, recruit, or induce or attempt to solicit, encourage, influence,
recruit or induce, or direct any other person or entity to take any of the aforementioned actions, any employee of Company to
cease working for Company and/or to begin working with any other person or entity. This non-solicitation provision explicitly
covers all forms of oral, written, or electronic communication, including, but not limited to, communications by e-mail, regular
mail, express mail, telephone, fax, instant message, and social media, including, but not limited to, Facebook, LinkedIn, Instagram,
and Twitter, and any other social media platform, whether or not in existence at the time of entering into this Agreement.

 

Notwithstanding
the foregoing, this Section shall not deemed to have been breached or violated by the placement of general advertisements that
may be targeted to a particular geographic or technical area but that are not specifically targeted toward employees of Company.

 

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(c).
Non-Solicitation of Customers. Company has a legitimate business interest in protecting its substantial and ongoing customer
relationships. Executive understands and acknowledges that because of Executive’s experience with and relationship to Company,
Executive will have access to and learn about much or all of Company’s customer information. “Customer Information”
includes, but is not limited to, names, phone numbers, addresses, e-mail addresses, order history, order preferences, chain of
command, pricing information, and other information identifying facts and circumstances specific to the customer and relevant
to customer sales and the provision to customers of services.

 

Executive
understands and acknowledges that loss of this customer relationship and/or goodwill will cause significant and irreparable harm.

 

In
exchange for Executive’s employment by Company, and based on Executive’s access to Confidential Information during
Executive’s employment and/or after the termination of Executive’s employment with Company for any reason, Executive
agrees and covenants that, during Executive’s employment and for a period of one year following the termination of Executive’s
employment with Company for any reason, except that such period shall be for six (6) months should Executive be terminated without
Cause or Executive resigns for Good Reason, Executive will not directly or indirectly contact (including but not limited to e-mail,
regular mail, express mail, telephone, fax, instant message, or social media, including but not limited to Facebook, LinkedIn,
Instagram or Twitter, or any other social media platform, whether or not in existence at the time of entering into this Agreement),
attempt to contact, or meet with Company’s customers or prospective customers as described below to solicit, induce or persuade
(or attempt to solicit, induce or persuade) such customers or prospective customers to modify or terminate their business relationship
with Company. Executive acknowledges that the obligations set forth in the Confidentiality Agreement govern Executive’s
actions with respect to performing services for any third party both during and after Executive’s employment with Company.

 

This
restriction shall only apply to:

 

(i).
Customers Executive contacted in any way during the past 12 months;

 

(ii).
Customers about whom Executive has trade secret or confidential information;

 

(iii).
Customers who became customers during Executive’s employment with Company;

 

(iv).
Customers about whom Executive has information that is not available publicly; and

 

(v).
Prospective customers with whom Executive is engaged in active sales communications or with whom Executive is aware that Company
is otherwise engaged in active sales communications.

 

(d).
Confidential Information; Proprietary Rights. You will have access to the trade secrets, business plans, and production
processes of Company. You will be required to sign a Confidentiality and Proprietary Rights Agreement. Furthermore, you acknowledge
that the Confidentiality and Proprietary Rights Agreement you signed on December 13, 2018 remains in full force and effect.

 

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(e).
Acknowledgment by Executive. Executive acknowledges and confirms that: (i) the restrictive covenants contained in this
Section 1.4 are reasonably necessary to protect the legitimate business interests of Company; (ii) the restrictions contained
in this Section 1.4 (including, without limitation, the length of the term of the provisions of this Section 1.4) are not overbroad,
overlong, or unfair and are not the result of overreaching, duress, or coercion of any kind; and (iii) Executive’s entry
into this Agreement and, specifically this Section 1.4, is a material inducement and required condition to Company’s entry
into this Agreement.

 

(f).
Reformation by Court. In the event that a court of competent jurisdiction shall determine that any provision of this Section
1.4 is invalid or more restrictive than permitted under the governing law of such jurisdiction, then only as to enforcement of
this Section 1.4 within the jurisdiction of such court, such provision shall be interpreted and enforced as if it provided for
the maximum restriction permitted under such governing law.

 

(g).
Survival. The provisions of this Section 1.4 shall survive the termination of this Agreement.

 

(h).
Injunction. It is recognized and hereby acknowledged by the parties hereto that a breach by Executive of any of the covenants
contained in this Section 1.4 will cause irreparable harm and damage to Company, the monetary amount of which may be virtually
impossible to ascertain. As a result, Executive recognizes and hereby acknowledges that Company shall be entitled to an injunction
from any court of competent jurisdiction (without the necessity of posting a bond) enjoining and restraining any violation of
any or all of the covenants contained in this Section 1.4 by Executive or any of Executive’s Affiliates, associates, partners
or agents, either directly or indirectly, and that such right to injunction shall be cumulative and in addition to whatever other
remedies Company may possess.

 

1.5
Definitions. The following capitalized terms used herein shall have the following meanings:

 

(a).
“Affiliate” shall mean, with respect to any Person, any other Person, directly or indirectly, controlling,
controlled by or under common control with such Person.

 

(b).
“Agreement” shall mean this Agreement, as amended from time to time.

 

(c).
“Annual Salary” shall have the meaning specified in Section 1.2(a).

 

(d).
“Board” shall mean the Board of Directors of Company.

 

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(e).
“Cause” means the (i) Executive’s willful and continued failure substantially to perform the duties of
Executive under this Agreement (other than any such failure resulting from incapacity due to physical or mental illness); (ii)
Executive’s willful and continued failure to comply with any valid and legal directive of the Chief Executive Officer in
accordance with this Agreement; (iii) Executive’s engagement in dishonesty, illegal conduct, or willful misconduct, which
is, in each case, materially and demonstrably injurious to Company or its Affiliates; (iv) Executive’s embezzlement, misappropriation,
or fraud against Company or any of its Affiliates; (v) Executive’s conviction of or plea of guilty or nolo contendere to
a crime that constitutes a felony (or state law equivalent) or a crime that constitutes a misdemeanor involving moral turpitude
if such felony or misdemeanor is work-related, materially impairs Executive’s ability to perform services for Company, or
results in a material loss to Company or material damage to the reputation of Company; (vi) Executive’s violation of a material
policy of Company that has been previously delivered to Executive in writing if such failure causes material harm to Company;
or (vii) Executive’s material breach of any material obligation under this Agreement or any other written agreement between
Executive and Company. No act or failure to act on the part of Executive shall be considered “willful” unless it is
done, or omitted to be done, by Executive in bad faith or without reasonable belief that Executive’s action or omission
was in the best interests of Company.

 

(f).
“Code” shall have the meaning of the Internal Revenue Code of 1986, as it may be amended from time to time.

 

(g).
“Company” shall have the meaning specified in the introductory paragraph hereof; provided that, (i) “Company”
shall include any successor to Company and (ii) for purposes of Section 1.5, the term “Company” also shall include
any existing or future subsidiaries of Company that are operating during any of the time periods described in Section 1.1(a) and
any other entities that directly or indirectly, through one or more intermediaries, control, are controlled by or are under common
control with Company during the periods described in Section 1.1(a).

 

(h).
“Good Reason” shall mean any of the following events, which has not been either consented to in advance by
the Executive in writing or, with respect only to subsections (i), (iii), (iv), (v) or (vi) below, cured by the Company within
a reasonable period of time, not to exceed 30 days, after the Executive provides written notice within 30 days of the initial
existence of one or more of the following events: (i) a material reduction in Annual Salary or Target Bonus opportunity for which
Executive is eligible; provided, however, that Company may reduce Executive’s Annual Salary or Target Bonus opportunity
in a force majeure event under Section 2.1 or where the reduction is consistent with similar reductions among Company’s
executive employees; (ii) whether or not consented to by the Executive, any merger or sale of all or substantially all of the
assets of the Company or any other Change in Control of the Company (as defined in the Plan); (iii) a material breach of the Agreement
by the Company; (iv) a material diminution or reduction in the Executive’s responsibilities, duties or authority; (v) requiring
the Executive to take any action which would violate any federal or state law; (vi) any requirement that the Executive’s
duties be performed outside of New York, New York more than two (2) days per week on average, (it being understood that certain
weeks will require lengthier stays outside of New York, New York); (vii) any failure to pay the Executive any compensation or
benefits to which the Executive is entitled within fifteen (15) days of the date due; (viii) at any time during the Term the predecessor
to the CEO as of the Effective Date is an executive officer of the Company or any Affiliate; or (ix) at any time during the Term
the predecessor to the CEO as of the Effective Date is, or holds the right to designate, a member of the Board of Directors of
the Company or any Affiliate. Good Reason shall not exist unless the Executive terminates his employment within seventy-five (75)
days following the initial existence of the condition or conditions that the Company has failed to cure, if applicable.

 

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(i).
“Person” shall mean any individual, corporation (including any non-profit corporation), general partnership,
limited partnership, limited liability partnership, joint venture, estate, trust, company (including any limited liability company
or joint stock company), firm or other enterprise, association, organization or entity.

 

Article
2.

MISCELLANEOUS PROVISIONS

 

2.1
Force Majeure. In the event either party is unable to perform its or his obligations under the terms of this Agreement
because of acts of God; act of government; war; natural disaster; pandemics, epidemics or other outbreaks of disease, such party
shall not be liable to the other for any damages resulting from such failure to perform or otherwise from such causes. Company
acknowledges that this Section shall only apply to Executive so long as Company applies it consistently with respect to similarly
situated executives at Company.

 

2.2
Further Assurances. Each of the parties hereto shall execute and cause to be delivered to the other party hereto such instruments
and other documents, and shall take such other actions, as such other party may reasonably request for the purpose of carrying
out or evidencing any of the transactions contemplated by this Agreement.

 

2.3
Notices. All notices hereunder shall be in writing and shall be sent by (a) certified or registered mail, return receipt
requested, (b) national prepaid overnight delivery service, (c) electronic transmission (following with hard copies to be sent
by prepaid overnight delivery Service) or (d) personal delivery with receipt acknowledged in writing. All notices shall be addressed
to the parties hereto at their respective addresses as set forth below (except that any party hereto may from time to time upon
fifteen days’ written notice change its address for that purpose), and shall be effective on the date when actually received
or refused by the party to whom the same is directed (except to the extent sent by registered or certified mail, in which event
such notice shall be deemed given on the third day after mailing).

 

(a).
If to Company:

 

TheMaven,
Inc.

225
Liberty Street

27th
Floor

New
York, NY 10821

E-mail:
hr@maven.io

 

(b).
If to Executive:

 

Andrew
Q. Kraft

__________________________

__________________________

E-mail:
__________________________

 

    	11

    	 

    

 

2.4
Headings. The underlined or boldfaced headings contained in this Agreement are for convenience of reference only, shall
not be deemed to be a part of this Agreement and shall not be referred to in connection with the construction or interpretation
of this Agreement.

 

2.5
Counterparts. This Agreement may be executed in several counterparts, each of which shall constitute an original and all
of which, when taken together, shall constitute one agreement.

 

2.6
Governing Law; Jurisdiction and Venue.

 

(a).
This Agreement shall be construed in accordance with, and governed in all respects by, the internal laws of the State of New York
(without giving effect to principles of conflicts of laws), except to the extent preempted by federal law.

 

(b).
Any legal action or other legal proceeding relating to this Agreement or the enforcement of any provision of this Agreement shall
be brought or otherwise commenced exclusively in any state or federal court located in New York County, New York.

 

2.7
Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their successors
and assigns (if any). Company will use commercially reasonable efforts to require any successor (whether direct or indirect, by
purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of Company expressly to
assume and agree to perform this Agreement in the same manner and to the same extent that Company would have been required to
perform it if no such succession had taken place. As used in this Agreement, “Company” shall mean both Company
as defined above and any such successor that assumes and agrees to perform this Agreement, by operation of law or otherwise. Executive
shall not assign this Agreement or any of Executive’s rights or obligations hereunder (by operation of law or otherwise)
to any Person without the consent of Company.

 

2.8
Remedies Cumulative; Specific Performance. The rights and remedies of the parties hereto shall be cumulative (and not alternative).
The parties to this Agreement agree that, in the event of any breach or threatened breach by any party to this Agreement of any
covenant, obligation or other provision set forth in this Agreement for the benefit of any other party to this Agreement, such
other party shall be entitled (in addition to any other remedy that may be available to it) to (a) a decree or order of specific
performance or mandamus to enforce the observance and performance of such covenant, obligation or other provision, and (b) an
injunction restraining such breach or threatened breach. The parties to this Agreement further agree that in the event Executive
prevails on any material claim (in a final adjudication) in any legal proceeding brought against Company to enforce Executive’s
rights under this Agreement, Company will reimburse Executive for the reasonable legal fees incurred by Executive in connection
with such proceeding.

 

2.9
Waiver. No failure on the part of any Person to exercise any power, right, privilege or remedy under this Agreement, and
no delay on the part of any Person in exercising any power, right, privilege or remedy under this Agreement, shall operate as
a waiver of such power, right, privilege or remedy and no single or partial exercise of any such power, right, privilege or remedy
shall preclude any other or further exercise thereof or of any other power, right, privilege or remedy. No Person shall be deemed
to have waived any claim arising out of this Agreement, or any power, right, privilege or remedy under this Agreement, unless
the waiver of statutory claim, power, right, privilege or remedy is expressly set forth in a written instrument duly executed
and delivered on behalf of such Person; and any such waiver shall not be applicable or have any effect except in the specific
instance in which it is given.

 

    	12

    	 

    

 

2.10
Code Section 409A Compliance. To the extent amounts or benefits that become payable under this Agreement on account of
Executive’s termination of employment (other than by reason of Executive’s death) constitute a distribution under
a “nonqualified deferred compensation plan” within the meaning of Code Section 409A (“Deferred Compensation”),
Executive’s termination of employment shall be deemed to occur on the date that Executive incurs a “separation from
Service” with Company within the meaning of Treasury Regulation Section 1.409A-1(h). If at the time of Executive’s
separation from service, Executive is a “specified Executive” (within the meaning of Code Section 409A and Treasury
Regulation Section 1.409A-1(i)), the payment of such Deferred Compensation shall commence on the first business day of the seventh
month following Executive’s separation from Service and Company shall then pay Executive, without interest, all such Deferred
Compensation that would have otherwise been paid under this Agreement during the first six months following Executive’s
separation from service had Executive not been a specified Executive. Thereafter, Company shall pay Executive any remaining unpaid
Deferred Compensation in accordance with this Agreement as if there had not been a six-month delay imposed by this paragraph.
If any expense reimbursement by Executive under this Agreement is determined to be Deferred Compensation, then the reimbursement
shall be made to Executive as soon as practicable after submission for the reimbursement, but no later than December 31 of the
year following the year during which such expense was incurred. Any reimbursement amount provided in one year shall not affect
the amount eligible for reimbursement in another year and the right to such reimbursement shall not be subject to liquidation
or exchange for another benefit. In addition, if any provision of this Agreement would subject Executive to any additional tax
or interest under Code Section 409A, then Company shall reform such provision; provided that Company shall (x) maintain,
to the maximum extent practicable, the original intent of the applicable provision without subjecting Executive to such additional
tax or interest and (y) not incur any additional compensation expense as a result of such reformation.

 

2.11
Amendments. This Agreement may not be amended, modified, altered or supplemented other than by means of a written instrument
duly executed and delivered on behalf of all of the parties hereto.

 

2.12
Severability. In the event that any provision of this Agreement, or the application of any such provision to any Person
or set of circumstances, shall be determined to be invalid, unlawful, void or unenforceable to any extent, the remainder of this
Agreement, and the application of such provision to Persons or circumstances other than those as to which it is determined to
be invalid, unlawful, void or unenforceable, shall not be impaired or otherwise affected and shall continue to be valid and enforceable
to the fullest extent permitted by law,

 

2.13
Parties in Interest. Except as provided herein, none of the provisions of this Agreement are intended to provide any rights
or remedies to any Person other than the parties hereto and their respective successors and assigns (if any).

 

2.14
Entire Agreement. This Agreement sets forth the entire understanding of the parties hereto relating to the subject matter
hereof and supersedes all prior agreements, term sheets and understandings between the parties relating to the subject matter
hereof. Furthermore, this Agreement completely supersedes and invalidates the provisions of Section 2 of the Confidential Separation
Agreement and General Release, dated April 13, 2020 (“Separation Agreement”).

 

2.15
Headings. The headings in this Agreement are for convenience of reference only.

 

[SIGNATURE
PAGE TO EXECUTIVE

EMPLOYMENT
AGREEMENT TO FOLLOW]

 

    	13

    	 

    

 

[SIGNATURE
PAGE TO EXECUTIVE EMPLOYMENT AGREEMENT]

 

The
parties hereto have caused this Agreement to be executed and delivered as of the date first set forth above.

 

	 	COMPANY:
    
	 	 
	 	THEMAVEN,
    INC.
	 	 	 
	 	By: 	/s/
    Ross Levinsohn
	 	 	Ross
    Levinsohn
	 	 	Chief
    Executive Officer
	 	 	 
	 	EXECUTIVE:
	 	 	 
	 	/s/ Andrew Kraft
	 	Andrew Kraft

 

    	14Exhibit
10.7

 

SECOND
AMENDED & RESTATED EXECUTIVE EMPLOYMENT AGREEMENT

 

This
Second Amended and Restated Executive Employment Agreement (this “Agreement”) is made and entered into as of
January 1, 2021 (the “Effective Date”) between TheMaven, Inc., a Delaware corporation (the “Company”)
and Avi Zimak, an individual (the “Executive”).

 

RECITALS

 

WHEREAS,
the Company desires to continue to employ the Executive as Chief Revenue Officer and Head of Global Strategic Partnerships, and
the Executive desires to accept this offer of employment, effective as of the Effective Date.

 

WHEREAS,
the Company and the Executive entered into an Amended & Restated Executive Employment Agreement (“Initial Agreement”),
dated as of June 14, 2020.

 

WHEREAS,
the Company and the Executive have determined that the terms and conditions of this Agreement are reasonable and in their mutual
best interests and accordingly desire to enter into this Agreement in order to provide for the terms and conditions upon which
the Executive shall continue to be employed by the Company.

 

NOW
THEREFORE, in consideration of the foregoing and the respective covenants, agreements and representations and warranties set
forth herein, the parties to this Agreement, intending to be legally bound, agree as follows:

 

Article
1.

TERMS OF EMPLOYMENT

 

1.1.
Employment and Acceptance.

 

(a).
Employment and Acceptance. On and subject to the terms and conditions of this Agreement, the Company shall continue to
employ the Executive and the Executive hereby accepts such employment. The Initial Agreement is terminated and fully superseded
by this Agreement.

 

(b).
Title: Executive shall have the title of: Chief Revenue Officer and Head of Global Strategic Partnerships.

 

(c).
Responsibilities and Duties. The Executive’s duties shall consist of such duties and responsibilities as are consistent
with the position of a Chief Revenue Officer and Head of Global Strategic Partnerships, including duties and responsibilities
as are mutually determined from time to time by the Chief Executive Officer of the Company (the “CEO”) and
the Executive.

 

(d).
Reporting. The Executive shall report directly to the CEO.

 

    	-1-

    	 

    

 

(e).
Performance of Duties; Travel. With respect to Executive’s duties hereunder, at all times, the Executive shall be
subject to the reasonable instructions, control, and direction of the Board, and act in accordance with the Company’s Certificate
of Incorporation, bylaws and other governing policies, rules and regulations (copies of which shall be provided to Executive),
except to the extent that the Executive is aware that such documents conflict with applicable law. The Executive shall devote
Executive’s business time, attention and ability to serving the Company on an exclusive and full-time basis as aforesaid
and as the CEO may reasonably require, provided that the foregoing shall not prevent the Executive from (i) serving on the boards
of non-profit organizations, upon advance written approval from the CEO or Chief Operating Officer (“COO”),
which shall not be unreasonably withheld, or (ii) managing the Executive’s and Executive’s family’s passive
personal investments, so long as such activities in the aggregate do not materially interfere or materially conflict with the
Executive’s duties hereunder. The Executive will promptly disclose to the Company any conflicts or potential conflicts of
interest, and may not perform any decision-making role in any activities in which such a conflict arises. The Executive shall
also travel as reasonably required by Executive’s duties hereunder and shall comply with the Company’s then-current
travel policies as approved by the CEO. During the term of this Agreement, Executive shall be entitled to business class travel
for all air travel related to the performance of his services hereunder on the same basis as the CEO (but in all cases on air
travel in excess of four hours in duration).

 

(f).
Location. Executive shall be based primarily in the Company’s New York City office, and shall comply with the Company’s
policies regarding remote work.

 

(g).
Officer. The Executive shall, if requested, also serve as an officer of the Company or of any affiliate of the Company
for no additional compensation.

 

1.2
Compensation and Benefits.

 

(a).
Annual Salary. The Executive shall receive an annual salary of $450,000 (such annual base salary, as such amount may be
increased in accordance with this Agreement, the “Annual Salary”), which may not be decreased without the consent
of the Executive. The Annual Salary shall be payable in accordance with the payment schedule as used by the Company for its senior-level
Executives from time to time (but with pro-rata installments paid at least twice per calendar month), less such deductions as
shall be required to be withheld by applicable law and regulation and consistent with the Company’s practices. The Annual
Salary payable to the Executive will be reviewed, and may be increased, annually by the CEO.

 

(b).
Bonus.

 

(i).
For each calendar year during the Term starting with calendar year 2019, the Executive shall be eligible to earn an annual bonus
(the “Annual Bonus”) based on a target amount (the “Base Bonus”) of $375,000 with respect
to calendar year 2020 and $450,000 with respect to calendar years 2021 and beyond, such amount to be pro-rated for partial years.
The Annual Bonus payable for any calendar shall equal the product of the applicable Base Bonus multiplied by a factor (the “Bonus
Multiple”) determined as follows:

 

(A).
In the event that in any calendar year the Company achieves less than 60% of the Annual Revenue Target, the Bonus Multiple shall
be 0%.

 

    	-2-

    	 

    

 

(B).
In the event that in any calendar year the Company achieves 60% or more, but less than 100% of the Annual Revenue Target, the
Bonus Multiple shall be is 30% + 1.75% x (% of Annual Revenue Target - 60%).

 

(C).
In the event that in any calendar year the Company achieves 100% or more, but less than 150% of the Annual Revenue Target, the
Bonus Multiple shall be 100% + 2.00% x (% of Annual Revenue Target - 100%).

 

(D).
In the event that in any calendar year the Company achieves 150% or more of the Annual Revenue Target, the Bonus Multiple shall
be 200%.

 

(ii).
Bonus payments will be made quarterly (each a “Quarterly Payment”). Each Quarterly Payment will be based on
the achievement in such quarter of a portion of the Annual Revenue Target then in effect (each such amount, the “Quarterly
Revenue Marker”) as follows: (w) the Quarterly Revenue Marker for the first quarter of each calendar year shall equal
20% of the Annual Revenue Target, (x) the Quarterly Revenue Marker for the second quarter of each calendar year shall equal 20%
of the Annual Revenue Target, (y) the Quarterly Revenue Marker for the third quarter of each calendar year shall equal 25% of
the Annual Revenue Target and (z) the Quarterly Revenue Marker for the fourth quarter of each calendar year shall equal 35% of
the Annual Revenue Target. The amount of each Quarterly Payment will be determined as follows:

 

(A).
In the event that in any calendar quarter the Company achieves less than 60% of the applicable Quarterly Revenue Marker, no Quarterly
Payment shall be payable.

 

(B).
In the event that in any calendar quarter the Company achieves 60% or more of the applicable Quarterly Revenue Marker, the Quarterly
Payment shall equal (1) 25% of the Base Bonus multiplied by (2) the lesser of (x) the portion of the Annual Revenue Target achieved
in such quarter divided by the applicable Quarterly Revenue Marker and (y) one.

 

Each
Quarterly Payment will be paid within one and a half months of the end of the applicable quarter, provided the Executive remains
an employee in good standing with the Company as of the date of payment. Notwithstanding the foregoing, in the event Executive
dies, becomes Permanently Incapacitated, is terminated without Cause or resigns for Good Reason, Executive shall be entitled to
receive the Annual Bonus that would have been earned by the Executive had the Executive been employed with the Company as of the
date of payment of such Annual Bonus for such calendar year, such amount to be pro-rated for partial years (including, for the
avoidance of doubt, partial years by reason of such termination occurring prior to December 31 of such calendar year). In the
event Executive dies, becomes Permanently Incapacitated, is terminated without Cause or resigns for Good Reason, any payment pursuant
to this Section 1.2(b)(ii) is subject to the obligations set forth in Section 1.3(c)(iii). Notwithstanding the forgoing, the parties
agree that no Quarterly Payment shall be made with respect to the first quarter of 2020.

 

(iii).
Within 60 days following the end of the applicable calendar year, the Company shall conduct a reconciliation (a “Reconciliation”)
of the Quarterly Payments for such calendar year against the actual Annual Bonus earned for such year and provide the Executive
with a breakdown in accordance with the notice provisions of the Agreement (“Reconciliation Notice”). It is
specifically understood that if Executive’s employment ends prior to the end of the applicable year, the calculations the
Annual Bonus under this Section 1.2(b)(iii) will be pro-rated based on the amount of time during such year for which the payment
of such Annual Bonus was earned under Section 1.2(b)(ii).

 

    	-3-

    	 

    

 

(iv).
In the event it is determined as a result of the Reconciliation that the sum of the Quarterly Payments was less than the actual
Annual Bonus for the applicable calendar year, the Company will pay the difference to the Executive within 30 days following the
sending of the Reconciliation Notice. In the event of an overpayment to the Executive, such overpayment shall be deducted from
the subsequent Quarterly Payment (but such deduction shall not be reflected in the Reconciliation for such subsequent period).

 

(c).
Stock Option Grant in Initial Agreement.

 

(i).
The parties agree that the Executive’s services under the Initial Agreement and his services hereunder shall be deemed to
constitute continuous service for the purposes of the vesting of his existing stock option grants.

 

(ii).
If the majority of C-level executives are provided additional Common Stock, options or other equity incentives by the board of
directors as part of an incentive plan or otherwise, the Executive will participate in such grants or incentive plan on the same
terms and conditions and on a pro-rata basis, compared to the average increase in shares for other adjacent C-level executives
(not including the CEO). Notwithstanding the forgoing, the Executive will not be eligible to participate in grants or incentives
to the extent awarded to other personnel to address dilution resulting from or in connection with the acquisition by the Company
of TheStreet, Inc. or the entry by the Company into that certain Licensing Agreement dated as of June 14, 2019 between the Company
and ABG-SI LLC.

 

(d).
Restricted Stock Unit Award. The Company previously awarded the Executive restricted stock units (the “RSU Grant”)
for 250,000 shares of Common Stock (the “RSU Shares”). The RSU Grant vested on December 2, 2020, and the underlying
RSU Shares shall be delivered to Executive upon the earlier to occur of (i) the 5th anniversary of the date of the
Initial Agreement and (ii) the date of any change of control transaction of the Company. The Executive agrees that no part of
RSU Grant may vest except in accordance with the vesting conditions and exercise date set forth in this Agreement.

 

(e).
Signing Bonus. Upon commencing his employment with the Company, the Company paid to the Executive a one-time signing bonus
(the “Signing Bonus”) in the amount of $250,000 (less such withholdings and deductions as required by applicable
law and regulation and consistent with the Company’s practices). In the event the Executive is terminated for Cause (as
defined in this Agreement) or resigns other than for Good Reason (as defined in this Agreement) on or before December 2, 2021,
the Executive shall be obligated to repay to the Company the Signing Bonus within 14 days of the Executive’s last day of
employment. Moreover, unless there is a good faith dispute between Executive and the Company as to whether Executive is required
to repay the Signing Bonus in accordance with the immediately preceding sentence, in the event the Company is required to initiate
legal proceedings to recoup the Signing Bonus, the Executive shall reimburse the Company for all attorneys’ fees and legal
costs associated with recouping the Signing Bonus. For purposes of clarity, if the Executive dies, becomes Permanently Incapacitated,
resigns for Good Reason or is terminated without Cause, the Executive shall not be required to repay the Signing Bonus.

 

    	-4-

    	 

    

 

(f).
Expenses. The Executive shall be reimbursed for all ordinary and necessary out-of-pocket business expenses reasonably and
actually incurred or paid by the Executive in the performance of the Executive’s duties in accordance with the Company’s
policies applicable to executives of like seniority, and in the case of travel and accommodation expenses, applicable to the CEO
and President of the Company (but subject to the specific approval of the CEO or the President of the Company in each instance)
upon presentation of such expense statements or vouchers or such other supporting information as the Company may require.

 

(g).
Benefits. The Executive shall be entitled to fully participate in all benefit plans that are in place and available to
the CEO and President of the Company from time to time, including, without limitation, medical, dental, vision and life insurance
(if offered), in each case subject to the general eligibility, participation and other provisions set forth in such plans. Without
limiting the foregoing, with respect to Executive’s services, the Company shall indemnify Executive to the maximum extent
set forth in the organizational documents of the Company and Executive shall be covered on a Company directors and officers errors
and omissions insurance policy to the same extent that any other person is so covered.

 

(h).
Paid Time Off. The Executive shall be entitled to paid time off based on the Company’s policies applicable to other
C-level executives in effect from time to time, provided such duration shall not be less than four weeks annually.

 

(i).
Indemnification.

 

(i).
In the event that the Executive is made a party or threatened to be made a party to any action, suit, or proceeding, whether civil,
criminal, administrative, or investigative (a “Proceeding”), other than any Proceeding initiated by the Executive
or the Company related to any contest or dispute between the Executive and the Company or any of its affiliates with respect to
this Agreement or the Executive’s employment hereunder, by reason of the fact that the Executive is or was a director or
officer of the Company, or any affiliate of the Company, or is or was serving at the request of the Company as a director, officer,
member, employee, or agent of another corporation or a partnership, joint venture, trust, or other enterprise, the Executive shall
be indemnified and held harmless by the Company to the fullest extent applicable to any other officer or director of the Company/to
the maximum extent permitted under applicable law and the Company’s bylaws from and against any liabilities, costs, claims,
and expenses, including all costs and expenses incurred in defense of any Proceeding (including attorneys’ fees). Costs
and expenses incurred by the Executive in defense of such Proceeding (including attorneys’ fees) shall be paid by the Company
in advance of the final disposition of such litigation upon receipt by the Company of: (i) a written request for payment; (ii)
appropriate documentation evidencing the incurrence, amount, and nature of the costs and expenses for which payment is being sought;
and (iii) an undertaking adequate under applicable law made by or on behalf of the Executive to repay the amounts so paid if it
shall ultimately be determined that the Executive is not entitled to be indemnified by the Company under this Agreement.

 

    	-5-

    	 

    

 

(ii).
During the Term hereof and for a period of six (6) years thereafter, the Company or any successor to the Company shall purchase
and maintain, at its own expense, directors’ and officers’ liability insurance providing coverage to the Executive
on terms that are no less favorable than the coverage provided to other directors and similarly situated executives of the Company
or any successor.

 

(j).
Clawback Provisions. Notwithstanding any other provisions in this Agreement to the contrary, any incentive-based compensation,
or any other compensation, paid to the Executive pursuant to this Agreement or any other agreement or arrangement with the Company
which is subject to recovery under any law, government regulation, or stock exchange listing requirement, will be subject to such
deductions and clawback as may be required to be made pursuant to such law, government regulation, or stock exchange listing requirement.

 

1.3
Term; Termination of Employment.

 

(a).
Term. The Executive’s initial term of employment hereunder shall begin on the Effective Date, and, unless earlier
terminated pursuant to Sections 1.3(b) or 1.3(c), shall continue until the second anniversary of the Effective Date of the Initial
Agreement (the “Initial Term”), and, if not so earlier terminated, shall be automatically renewed for additional
one (1) year terms (each a “Renewal Term”, and together with the Initial Term, the “Term”)
thereafter unless written notice to the contrary is provided by either party to the other at least ninety (90) days prior to the
expiration of the Initial Term or then-existing Renewal Term, as applicable.

 

(b).
Early Termination. The term of this Agreement may be earlier terminated by the Executive or the Company as follows:

 

(i).
Termination for Cause. The Company may terminate the Executive’s employment at any time for Cause upon written notice
to the Executive setting forth the termination date and, in reasonable detail, the circumstances claimed to provide a basis for
termination pursuant to this Section 1.3(b)(i), without any requirement of a notice period and without payment of any compensation
of any nature or kind; provided, however, that if the Cause is pursuant to subsections (i), (ii), (vi) or (vii)
of the definition of Cause (appearing below), the Chief Executive Officer must give the Executive the written notice referenced
above within (30) days of the date that the Chief Executive becomes aware or has knowledge of, or reasonably should have become
aware or had knowledge of, such act or omission, and the Executive will have thirty (30) days to cure such act or omission. Upon
payment of the amounts set forth in Section 1.3(d), the Executive shall not be entitled to any benefits or payments (other than
those required under Section 1.3(d) hereof), including any payment under the terms of the any equity incentive plan.

 

(ii).
Termination without Cause. The Company may terminate the Executive’s employment at any time without Cause upon written
notice to the Executive, subject to Section 1.3(c) and 1.3(d).

 

    	-6-

    	 

    

 

(iii).
Permanent Incapacity. In the event of the “Permanent Incapacity” of the Executive (which shall mean
by reason of illness or disease or accidental bodily injury, the Executive is so disabled that the Executive is unable to ever
work again), the Executive may thereupon be terminated by the Company upon written notice to the Executive without payment of
any severance of any nature or kind (including, without limitation, by way of anticipated earnings, damages or payment in lieu
of notice); provided that, in the event of the Executive’s termination pursuant to this Subsection 1.3(b)(iii), the Company
shall pay or cause to be paid to the Executive (i) the amounts specified in Section 1.2(b), provided that the Executive signs
and does not revoke the release agreement referred to in Section 1.3(c)(iii), and amounts prescribed by Section 1.3(d) below through
the date of Permanent Incapacity, and (ii) the amounts specified in any benefit and insurance plans applicable to the Executive
as being payable in the event of the permanent incapacity or disability of the Executive, such sums to be paid in accordance with
the provisions of those plans as then in effect.

 

(iv).
Death. If the Executive’s employment is terminated by reason of the Executive’s death, the Executive’s
beneficiaries or estate will be entitled to receive and the Company shall pay or cause to be paid to them or it, as the case may
be, (i) the amounts specified in Section 1.2(b), provided that the Executive signs and does not revoke the release agreement referred
to in Section 1.3(c)(iii), and amounts prescribed by Section 1.3(d) through the date of death, and (ii) the amounts specified
in any benefit and insurance plans applicable to the Executive as being payable in the event of the death of the Executive, such
sums to be paid in accordance with the provisions of those plans as then in effect.

 

(v).
Termination by Executive. The Executive may terminate employment with the Company upon giving 30 days’ written notice
or such shorter period of notice as the Company may accept. The Executive may resign for Good Reason subject to Section 1.3(c)
and 1.3(d). If the Executive resigns for any reason not constituting Good Reason, the Executive shall not be entitled to any severance
or other benefits (other than those required under Section 1.3(d)).

 

(c).
Termination without Cause or by the Executive for Good Reason. If the Executive’s employment with the Company is
terminated prior to the end of the Term, by the Company without Cause or by the Executive for Good Reason, then the Executive
shall receive the payments and benefits described in this Section 1.3(c).

 

(i).
Executive shall be entitled to (i) any amounts owed to the Executive pursuant Section 1.3(d), (ii) if Executive dies, becomes
Permanently Incapacitated, is terminated for Cause or resigns for Good Reason prior to the first anniversary of the Effective
Date, the RSU Grant and RSU Shares in accordance with Section 1.2(d), (iii) any amount owed pursuant to Section 1.2; (iv) if such
termination occurs during the Initial Term, to receive salary continuation (i.e., not a lump sum payment) through the longer of
(x) the end of the Initial Term and (y) one year following the Executive’s date of termination (the “Termination
Date”), and (v) if such termination occurs during a Renewal Term, to receive salary continuation (i.e., not a lump sum
payment) for a period of one year following the Termination Date. The period through which severance is paid pursuant to subclause
(iv) or subclause (v) to the Executive hereunder is referred to herein as the “Severance Period”. Payments
described in subclause (iv) or subclause (v) hereunder shall commence to be paid on the 60th day following the Termination Date,
provided that the first payment shall include all of the payments which should have been paid prior to such date, but were not
paid as a result of this sentence.

 

    	-7-

    	 

    

 

(ii).
If the Executive elects to receive continued medical, dental or vision coverage under one or more of the Company’s healthcare
plans pursuant to the Consolidated Omnibus Budget Reconciliation Act of 1985, as amended (“COBRA”), the Company
shall directly pay, or reimburse the Executive, a portion of the COBRA premiums (based on the amount paid by the Company immediately
prior to the Executive’s Termination Date) for the Executive and the Executive’s covered dependents under such plans
during the period commencing on the Termination Date and ending upon the earliest of (X) the expiration of the Severance Period,
(Y) the date that the Executive and/or Executive’s covered dependents become no longer eligible for COBRA or (Z) the date
the Executive becomes eligible to receive healthcare coverage from a subsequent employer (and the Executive agrees to promptly
notify the Company of such eligibility). Notwithstanding the foregoing, if the Company cannot provide the foregoing COBRA premiums
without potentially violating applicable law (including, without limitation, Section 2716 of the Public Health Service Act) or
incurring an excise tax, the Company shall in lieu thereof provide to the Executive a taxable monthly payment in an amount equal
to the monthly COBRA premium that the Executive would be required to pay to continue Executive’s and Executive’s covered
dependents’ group health coverage in effect on the Termination Date (which amount shall equal the amount paid by the Company
immediately prior to the Executive’s Termination Date), less the amount Executive would have had to pay to receive group
health coverage for Executive and Executive’s covered dependents based on the cost sharing levels in effect on the Termination
Date, which payments shall be made regardless of whether the Executive elects COBRA continuation coverage and shall commence in
the month following the month in which the Termination Date occurs and shall end on the earlier of (X) the expiration of the Severance
Period, (Y) the date that the Executive and/or Executive’s covered dependents become no longer eligible for COBRA or (Z)
the date the Executive becomes eligible to receive healthcare coverage from a subsequent employer (and Executive agrees to promptly
notify the Company of such eligibility).

 

(iii).
Notwithstanding the terms of any applicable equity incentive plan or any applicable award agreements all outstanding unvested
stock options, restricted stock awards, restricted stock units or stock appreciation rights granted to the Executive shall become
fully vested and exercisable for the remainder of their full term and that the Company shall if requested by the Executive be
responsible for remitting all taxes payable by the Executive on the Executive’s behalf and the Executive shall forfeit a
number of shares under each such award with a fair market value equal to such payments made on the Executive’s behalf.

 

(iv).
The payments and benefits described in Section 1.3(c)(i) and Section 1.3(c)(ii), along with the vesting features of the Executive’s
equity awards as set forth in this Agreement, are the only severance, benefits or other payments in lieu of notice that the Executive
will be entitled to receive under this Agreement. Any right of the Executive (or the Executive’s estate) to payments and
benefits pursuant to Section 1.3(c)(i) and Section 1.3(c)(ii) shall be contingent on Executive (or an authorized representative
of Executive’s estate) signing and not revoking a standard form of release agreement with the Company in the form attached
hereto as Exhibit A (as such form may be modified solely to the extent required to conform to applicable laws).

 

    	-8-

    	 

    

 

(d).
Company Obligations upon Termination. Upon termination of Executive’s employment pursuant to any of the circumstances
listed in Section 1.3(b), Executive (or Executive’s estate) shall be entitled to receive: (i) the portion of Executive’s
Annual Salary earned through the date of termination, but not yet paid to Executive, (ii) any vacation time that has been accrued
but unused to the extent consistent with Company policy, (iii) any expense reimbursements owed to Executive pursuant to this Agreement,
and (iv) any amount accrued and arising from Executive’s participation in, or benefits accrued under any employee benefit
plans, programs or arrangements, which amounts shall be payable in accordance with the terms and conditions of such employee benefit
plans, programs or arrangements.

 

(e).
Statutory Deductions. All payments required to be made to the Executive, his beneficiaries, or his estate under this Section
shall be made net of all deductions required to be withheld by applicable law and regulation. The Executive shall be solely responsible
for the satisfaction of any taxes (including employment taxes imposed on employees and taxes on nonqualified deferred compensation).
Although the Company intends and expects that the Plan and its payments and benefits will not give rise to taxes imposed under
Code Section 409A, unless the Company is in breach of its obligations hereunder or applicable law with respect to taxes imposed
under Code Section 409A, neither the Company nor its employees, directors, or their agents shall have any obligation to hold the
Executive harmless from any or all of such taxes or associated interest or penalties.

 

(f).
Fair and Reasonable, etc. The parties acknowledge and agree that the payment provisions contained in this Section are fair
and reasonable, and the Executive acknowledges and agrees that such payments are inclusive of any notice or pay in lieu of notice
or vacation or severance pay to which he would otherwise be entitled under statute, pursuant to common law or otherwise in the
event that his employment is terminated pursuant to or as contemplated in this Section 1.3.

 

1.4
Restrictive Covenants.

 

(a).
Non-Solicitation of Employees. During the Executive’s employment and for a period of one year following the termination
of the Executive’s employment with the Company for any reason, the Executive agrees and covenants not to directly or indirectly,
alone or in concert with others, solicit, encourage, influence, recruit, or induce or attempt to solicit, encourage, influence,
recruit or induce, or direct any other person or entity to take any of the aforementioned actions, any employee of the Company
to cease working for the Company and/or to begin working with any other person or entity. This non-solicitation provision explicitly
covers all forms of oral, written, or electronic communication, including, but not limited to, communications by email, regular
mail, express mail, telephone, fax, instant message, and social media, including, but not limited to, Facebook, LinkedIn, Instagram,
and Twitter, and any other social media platform, whether or not in existence at the time of entering into this Agreement.

 

    	-9-

    	 

    

 

Notwithstanding
the foregoing, this Section shall not deemed to have been breached or violated by the placement of general advertisements that
may be targeted to a particular geographic or technical area but that are not specifically targeted toward employees of the Company.

 

(b).
Non-Solicitation of Customers. The Company has a legitimate business interest in protecting its substantial and ongoing
customer relationships. The Executive understands and acknowledges that because of the Executive’s experience with and relationship
to the Company, the Executive will have access to and learn about much or all of the Company’s customer information. “Customer
Information” includes, but is not limited to, names, phone numbers, addresses, e-mail addresses, order history, order
preferences, chain of command, pricing information, and other information identifying facts and circumstances specific to the
customer and relevant to customer sales and the provision to customers of services.

 

The
Executive understands and acknowledges that loss of this customer relationship and/or goodwill will cause significant and irreparable
harm.

 

In
exchange for the Executive’s employment by the Company, and based on the Executive’s access to Customer Information
during the Executive’s employment and/or after the termination of the Executive’s employment with the Company for
any reason, the Executive agrees and covenants that, during the Executive’s employment and for a period of one year following
the termination of the Executive’s employment with the Company for any reason, the Executive will not directly or indirectly
solicit, contact (including but not limited to e-mail, regular mail, express mail, telephone, fax, instant message, or social
media, including but not limited to Facebook, LinkedIn, Instagram or Twitter, or any other social media platform, whether or not
in existence at the time of entering into this Agreement), attempt to contact, or meet with the Company’s customers or prospective
customers as described below for purposes of offering or accepting goods or services competitive with those offered by the Company.

 

This
restriction shall only apply to:

 

(i).
Customers the Executive contacted in any way during the past 12 months;

 

(ii).
Customers about whom the Executive has trade secret or confidential information;

 

(iii).
Customers who became customers during the Executive’s employment with the Company;

 

(iv).
Customers about whom the Executive has information that is not available publicly; and

 

(v).
Prospective customers with whom the Executive is engaged in active sales communications or with whom the Executive is aware that
the Company is otherwise engaged in active sales communications.

 

    	-10-

    	 

    

 

(c).
Confidential Information; Proprietary Rights. The Executive has had and shall continue to have access to the trade secrets,
business plans, and production processes of the Company. Accordingly, the Executive shall comply with and shall remain subject
to the terms of the Employee Confidentiality and Proprietary Rights Agreement, dated on or about the date of the Initial Agreement
(“Confidentiality Agreement”), whose terms are fully incorporated by reference into this Agreement.

 

(d).
Acknowledgment by the Executive. The Executive acknowledges and confirms that: (i) the restrictive covenants contained
in this Section 1.4 are reasonably necessary to protect the legitimate business interests of the Company; (ii) the restrictions
contained in this Section 1.4 (including, without limitation, the length of the term of the provisions of this Section 1.4) are
not overbroad, overlong, or unfair and are not the result of overreaching, duress, or coercion of any kind; and (iii) the Executive’s
entry into this Agreement and, specifically this Section 1.4, is a material inducement and required condition to the Company’s
entry into this Agreement.

 

(e).
Reformation by Court. In the event that a court of competent jurisdiction shall determine that any provision of this Section
1.4 is invalid or more restrictive than permitted under the governing law of such jurisdiction, then only as to enforcement of
this Section 1.4 within the jurisdiction of such court, such provision shall be interpreted and enforced as if it provided for
the maximum restriction permitted under such governing law.

 

(f).
Survival. The provisions of this Section 1.4 shall survive the termination of this Agreement.

 

(g).
Injunction. It is recognized and hereby acknowledged by the parties hereto that a breach by the Executive of any of the
covenants contained in this Section 1.4 will cause irreparable harm and damage to the Company, the monetary amount of which may
be virtually impossible to ascertain. As a result, the Executive recognizes and hereby acknowledges that the Company shall be
entitled to an injunction from any court of competent jurisdiction enjoining and restraining any violation of any or all of the
covenants contained in this Section 1.4 by the Executive or any of Executive’s Affiliates, associates, partners or agents,
either directly or indirectly, and that such right to injunction shall be cumulative and in addition to whatever other remedies
the Company may possess.

 

1.5
Definitions. The following capitalized terms used herein shall have the following meanings:

 

(a).
“Affiliate” shall mean, with respect to any Person, any other Person, directly or indirectly, controlling,
controlled by or under common control with such Person.

 

(b).
“Agreement” shall mean this Agreement, as amended from time to time.

 

(c).
“Annual Revenue Target” shall mean, in respect of any calendar year, an amount, as determined by the Board
or the Compensation Committee of the Board, as it may be adjusted from time to time to take into account material strategic developments
in the Company’s business, such as the acquisition of new businesses or the effects of market-wide conditions outside the
Company’s control, and as in effect on the last day of such calendar year, comprising an aggregate of the Company’s
annual revenue with respect to the following revenue streams:

 

(i).
Sponsorship revenue for directly sold print and digital display advertising;

 

    	-11-

    	 

    

 

(ii).
All programmatic revenue including private marketplace revenue (“PMP”), programmatic guaranteed (“PG”)
and open market display revenue;

 

(iii).
All digital video revenue, including open market, directly sold, PMP and PG; and

 

(iv).
All third-party content recommendation revenue (RevContent, Outbrain, Taboola, Dianomi, etc.).

 

(d).
“Annual Salary” shall have the meaning specified in Section 1.2(a).

 

(e).
“Board” shall mean the Board of Directors of the Company.

 

(f).
“Cause” means the (i) Executive’s willful and continued failure substantially to perform the duties of
the Executive under this Agreement (other than any such failure resulting from incapacity due to physical or mental illness),
provided that the mere failure to achieve specified objectives shall not constitute Cause; (ii) the Executive’s willful
and continued failure to comply with any valid and legal directive of the Chief Executive Officer in accordance with this Agreement,
provided that the mere failure to achieve specified objectives shall not constitute Cause; (iii) the Executive’s engagement
in illegal conduct or willful misconduct, which is, in each case, materially and demonstrably injurious to the Company or its
Affiliates; (iv) the Executive’s embezzlement, misappropriation, or fraud against the Company or any of its Affiliates;
(v) the Executive’s conviction of or plea of guilty or nolo contendere to a crime that constitutes a felony (or state law
equivalent), if such felony is work-related, materially impairs the Executive’s ability to perform services for the Company,
or results in a material loss to the Company or material damage to the reputation of the Company; (vi) the Executive’s failure
to comply in any material respect with a material policy of the Company that has been previously delivered to the Executive in
writing if such failure causes material harm to the Company; or (vii) the Executive’s material breach of any material obligation
under this Agreement or any other written agreement between the Executive and the Company. No act or failure to act on the part
of the Executive shall be considered “willful” unless it is done, or omitted to be done, by the Executive in bad faith
or without reasonable belief that the Executive’s action or omission was in the best interests of the Company.

 

(g).
“Code” shall have the meaning of the Internal Revenue Code of 1986, as it may be amended from time to time.

 

(h).
“Company” shall have the meaning specified in the introductory paragraph hereof; provided that, (i) “Company”
shall include any successor to the Company and (ii) for purposes of Section 1.4, the term “Company” also shall include
any existing or future subsidiaries of the Company that are operating during the Term of this Agreement.

 

    	-12-

    	 

    

 

(i).
“Good Reason” shall mean any of the following events, which has not been either consented to in advance by
the Executive in writing or, with respect only to subsections (ii), or (v) below, cured by the Company within a reasonable period
of time, not to exceed 30 days, after the Executive provides written notice within 30 days of the initial existence of (or, if
later, the Executive’s knowledge of the existence of) one or more of the following events: (i) a decrease in the Annual
Salary; provided, however, that Company may reduce Executive’s Annual Salary in a force majeure event under Section 2.1
and where the reduction is consistent with similar reductions among Company’s executive employees; (ii) a material breach
of this Agreement, or any other written agreement between the Executive and the Company, by the Company; (iii) in any merger or
sale of all or substantially all of the assets of the Company or any other acquisition of the Company, the failure of the acquirer
of the Company or its assets to assume all rights and obligations under this Agreement and the equity awards entered into with
Executive; (iv) a material diminution or reduction in the Executive’s responsibilities, duties or authority; (v) requiring
the Executive to take any action which would violate any federal or state law; or (vi) any requirement that the Executive’s
duties be performed more than 50 miles outside of New York City more than two (2) days per week on average, (it being understood
that certain weeks will require lengthier stays outside of New York City); (vii) at any time during the Term the predecessor to
the CEO as of the Effective Date is an executive officer of the Company or any Affiliate; or (viii) at any time during the Term
the predecessor to the CEO as of the Effective Date is, or holds the right to designate, a member of the Board of Directors of
the Company or any Affiliate. Good Reason shall not exist unless the Executive terminates his employment within seventy-five (75)
days following the initial existence of (or, if later, the Executive’s knowledge of the existence of) the condition or conditions
that the Company has failed to cure, if applicable. 

 

(j).
“Person” shall mean any individual, corporation (including any non-profit corporation), general partnership,
limited partnership, limited liability partnership, joint venture, estate, trust, company (including any limited liability company
or joint stock company), firm or other enterprise, association, organization or entity.

 

Article
2.

MISCELLANEOUS PROVISIONS

 

2.1
Force Majeure. In the event either party is unable to perform its or Executive’s obligations under the terms of this
Agreement because of acts of God; act of government; war; natural disaster; pandemics, epidemics or other outbreaks of disease,
such party shall not be liable to the other for any damages resulting from such failure to perform or otherwise from such causes.
The Company acknowledges that this Section shall only apply to the Executive so long as the Company applies it consistently with
respect to similarly situated executives at the Company.

 

2.2
Further Assurances. Each of the parties hereto shall execute and cause to be delivered to the other party hereto such instruments
and other documents, and shall take such other actions, as such other party may reasonably request for the purpose of carrying
out or evidencing any of the transactions contemplated by this Agreement.

 

    	-13-

    	 

    

 

2.3
Notices. All notices hereunder shall be in writing and shall be sent by (a) certified or registered mail, return receipt
requested, (b) national prepaid overnight delivery service, (c) electronic transmission (following with hard copies to be sent
by prepaid overnight delivery Service) or (d) personal delivery with receipt acknowledged in writing. All notices shall be addressed
to the parties hereto at their respective addresses as set forth below (except that any party hereto may from time to time upon
fifteen days’ written notice change its address for that purpose), and shall be effective on the date when actually received
or refused by the party to whom the same is directed (except to the extent sent by registered or certified mail, in which event
such notice shall be deemed given on the third day after mailing).

 

(a).
If to the Company:

 

TheMaven,
Inc.

1500
Fourth Avenue, Suite 200

Seattle,
WA 98101

Email:
hr@maven.io

 

(b).
If to the Executive:

 

Avi
Zimak

_____________________________________

_____________________________________

Email: _____________________________________

 

2.4
Headings. The underlined or boldfaced headings contained in this Agreement are for convenience of reference only, shall
not be deemed to be a part of this Agreement and shall not be referred to in connection with the construction or interpretation
of this Agreement.

 

2.5
Counterparts. This Agreement may be executed in several counterparts, each of which shall constitute an original and all
of which, when taken together, shall constitute one agreement.

 

2.6
Governing Law; Jurisdiction and Venue.

 

(a).
This Agreement shall be construed in accordance with, and governed in all respects by, the internal laws of the State of New York
(without giving effect to principles of conflicts of laws), except to the extent preempted by federal law.

 

(b).
Any legal action or other legal proceeding relating to this Agreement or the enforcement of any provision of this Agreement shall
be brought or otherwise commenced exclusively in any state or federal court located in New York County, New York.

 

2.7
Successors and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their successors
and assigns (if any). The Company will use commercially reasonable efforts to require any successor (whether direct or indirect,
by purchase, merger, consolidation or otherwise) to all or substantially all of the business and/or assets of the Company expressly
to assume and agree to perform this Agreement in the same manner and to the same extent that the Company would have been required
to perform it if no such succession had taken place. As used in this Agreement, “Company” shall mean both the Company
as defined above and any such successor that assumes and agrees to perform this Agreement, by operation of law or otherwise. The
Executive shall not assign this Agreement or any of the Executive’s rights or obligations hereunder (by operation of law
or otherwise) to any Person without the consent of the Company.

 

    	-14-

    	 

    

 

2.8
Remedies Cumulative; Specific Performance. The rights and remedies of the parties hereto shall be cumulative (and not alternative).
The parties to this Agreement agree that, in the event of any breach or threatened breach by any party to this Agreement of any
covenant, obligation or other provision set forth in this Agreement for the benefit of any other party to this Agreement, such
other party shall be entitled (in addition to any other remedy that may be available to it) to (a) a decree or order of specific
performance or mandamus to enforce the observance and performance of such covenant, obligation or other provision, and (b) an
injunction restraining such breach or threatened breach. The parties to this Agreement further agree that in the event the Executive
prevails on any material claim (in a final adjudication) in any legal proceeding brought against the Company to enforce the Executive’s
rights under this Agreement, the Company will reimburse the Executive for the reasonable legal fees incurred by the Executive
in connection with such proceeding.

 

2.9
Waiver. No failure on the part of any Person to exercise any power, right, privilege or remedy under this Agreement, and
no delay on the part of any Person in exercising any power, right, privilege or remedy under this Agreement, shall operate as
a waiver of such power, right, privilege or remedy and no single or partial exercise of any such power, right, privilege or remedy
shall preclude any other or further exercise thereof or of any other power, right, privilege or remedy. No Person shall be deemed
to have waived any claim arising out of this Agreement, or any power, right, privilege or remedy under this Agreement, unless
the waiver of statutory claim, power, right, privilege or remedy is expressly set forth in a written instrument duly executed
and delivered on behalf of such Person; and any such waiver shall not be applicable or have any effect except in the specific
instance in which it is given.

 

2.10
Code Section 409A Compliance. To the extent amounts or benefits that become payable under this Agreement on account of
the Executive’s termination of employment (other than by reason of the Executive’s death) constitute a distribution
under a “nonqualified deferred compensation plan” within the meaning of Code Section 409A (“Deferred Compensation”),
the Executive’s termination of employment shall be deemed to occur on the date that the Executive incurs a “separation
from Service” with the Company within the meaning of Treasury Regulation Section 1.409A-1(h). If at the time of the Executive’s
separation from service, the Executive is a “specified Executive” (within the meaning of Code Section 409A and Treasury
Regulation Section 1.409A-1(i)), the payment of such Deferred Compensation shall commence on the first business day of the seventh
month following the Executive’s separation from Service and the Company shall then pay the Executive, without interest,
all such Deferred Compensation that would have otherwise been paid under this Agreement during the first six months following
the Executive’s separation from service had the Executive not been a specified Executive. Thereafter, the Company shall
pay Executive any remaining unpaid Deferred Compensation in accordance with this Agreement as if there had not been a six-month
delay imposed by this paragraph. If any expense reimbursement by the Executive under this Agreement is determined to be Deferred
Compensation, then the reimbursement shall be made to the Executive as soon as practicable after submission for the reimbursement,
but no later than December 31 of the year following the year during which such expense was incurred. Any reimbursement amount
provided in one year shall not affect the amount eligible for reimbursement in another year and the right to such reimbursement
shall not be subject to liquidation or exchange for another benefit. In addition, if any provision of this Agreement would subject
the Executive to any additional tax or interest under Code Section 409A, then the Company shall, subject to the Executive’s
consent (such consent not be unreasonably withheld, conditioned or delayed), reform such provision; provided that the Company
shall (x) maintain, to the maximum extent practicable, the original intent of the applicable provision without subjecting the
Executive to such additional tax or interest and (y) not incur any additional compensation expense as a result of such reformation.
For purposes of Code Section 409A, Executive’s right to receive installment payments pursuant to this Agreement shall be
treated as a right to receive a series of separate and distinct payments.

 

    	-15-

    	 

    

 

2.11
Amendments. This Agreement may not be amended, modified, altered or supplemented other than by means of a written instrument
duly executed and delivered on behalf of all of the parties hereto.

 

2.12
Severability. In the event that any provision of this Agreement, or the application of any such provision to any Person
or set of circumstances, shall be determined to be invalid, unlawful, void or unenforceable to any extent, the remainder of this
Agreement, and the application of such provision to Persons or circumstances other than those as to which it is determined to
be invalid, unlawful, void or unenforceable, shall not be impaired or otherwise affected and shall continue to be valid and enforceable
to the fullest extent permitted by law,

 

2.13
Parties in Interest. Except as provided herein, none of the provisions of this Agreement are intended to provide any rights
or remedies to any Person other than the parties hereto and their respective successors and assigns (if any).

 

2.14
Public Announcements. Neither the Company nor Executive shall issue any press release or similar public announcement regarding
this Agreement or Executive’s employment with the Company without the consent of the other party (such consent not to be
unreasonably withheld, conditioned or delayed).

 

2.15
Entire Agreement. This Agreement and its Exhibits, and the Confidentiality Agreement, set forth the entire understanding
of the parties hereto relating to the subject matter hereof and supersedes all prior agreements, term sheets and understandings
between the parties relating to the subject matter hereof.

 

[SIGNATURE
PAGE TO EXECUTIVE

EMPLOYMENT
AGREEMENT TO FOLLOW]

 

    	-16-

    	 

    

 

[SIGNATURE
PAGE TO EXECUTIVE EMPLOYMENT AGREEMENT]

 

The
parties hereto have caused this Agreement to be executed and delivered as of the date first set forth above.

 

	 	THE
    COMPANY:
	 	 
	 	THEMAVEN,
    INC.
	 	 	 
	 	By:	/s/
    Ross Levinsohn 
	 	Name: 
    	Ross
    Levinsohn
	 	Title:
    	Chief
    Executive Officer
	 	 	 
	 	THE
    EXECUTIVE:
	 	 	 
	 	/s/ Avi Zimak 
	 	Avi Zimak

 

    	-17-

    	 

    

 

EXHIBIT
A

 

SEPARATE
AGREEMENT AND RELEASE

 

Attached.

 

    	-18-

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