Document:

EX-10.3

 Exhibit 10.3 

[Cash Performance Unit/Executive Performance Unit/Chairman’s Recognition Award] 

Continuous Vesting Grant Agreement 

1.    This [Cash Performance Unit/Executive Performance Unit/Chairman’s Recognition Award] Grant for the number of
Units specified on the grant summary page is granted to you under, and governed by the terms and conditions of, the 2017 Performance Plan of The Goodyear Tire & Rubber Company, adopted effective April 10, 2017 (as amended from time to
time, the “Plan”), and this Grant Agreement. As your grant is conveyed and managed online, your online acceptance constitutes your agreement to and acceptance of all terms and conditions of the Plan and this Grant Agreement. You also agree
that you have read and understand the provisions of the Plan, this Grant Agreement and Annex A. Capitalized terms used but not defined in this Grant Agreement have the meanings set forth in the Plan. 

2.    All rights conferred upon you under the provisions of this Grant Agreement are personal to you and no assignee,
transferee or other successor in interest shall acquire any rights or interests whatsoever under this Grant Agreement, which is made exclusively for the benefit of you and the Company, except by will or the laws of descent and distribution. 

3.     Except as otherwise provided in Section 4 or as may be provided pursuant to Section 14 of the Plan in the
event of a Change in Control, the number of Units earned (the “Performance Award”) will be determined and contingent upon the extent to which Performance Goals are achieved during a Performance Period, as described in Annex A and as
determined by the Committee, and will be paid as provided in Section 7 of this Grant Agreement. All Performance Awards will be paid in cash. 

4.    As further consideration for the Units granted to you hereunder, except as otherwise provided in this
Section 4, you must remain in the continuous employ of the Company or one or more of its Subsidiaries until December 31, 20     (the “Vesting Date”). In the event of your death, “Retirement”
(defined as termination of employment at any age after 30 or more years, or at age 55 or older with at least 10 years, of continuous service with the Company and its Subsidiaries) or “Disability” (defined as termination of employment while
receiving benefits for a period of not less than one year under a long-term disability income plan provided by a government or sponsored by the Company or one of its Subsidiaries) on any date which is more than six (6) months after the Date of
Grant specified on the grant summary page and prior to completion of a Performance Period, you will receive a prorated number of Units; provided, however, that if you remain in the continuous employ of the Company or one or more of its Subsidiaries
until at least December 31, 20    , the Units granted to you hereunder will be deemed to be fully vested and you will receive the number of Units actually earned as determined by the Committee following the end of the
Performance Period, which will be payable as provided in Section 7. Any such proration will be based on the date of your termination of employment with the Company and actual achievement of the Performance Goals as determined by the Committee
following the end of the Performance Period. In the event of your death, Retirement or Disability on or prior to the Vesting Date but after completion of a Performance Period, you will receive the number of Units earned as determined by the
Committee following the end of the Performance Period, which will be payable as provided in Section 7. Nothing contained herein shall restrict the right of the Company or any of its Subsidiaries or affiliates to terminate your employment at any
time, with or without cause. Further, notwithstanding Section 14(a)(2) of the Plan, in the event that you incur a Severance before or during a Performance Period, the Units with respect to any such Performance Period shall be deemed to have
been fully earned at the 

  
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target amount of the award opportunity specified on the grant summary page, and in the event that you incur a Severance on or prior to the Vesting Date but after completion of a Performance
Period, the Units with respect to any such completed Performance Period shall be deemed to have been fully earned in the amount determined by the Committee following the end of the Performance Period. 

5.    In the event your employment with the Company and its Subsidiaries is terminated for any reason whatsoever (whether
voluntarily or involuntarily) and within 18 months after such termination date you accept employment with a competitor of, or otherwise engage in competition with, the Company, the Committee, in its sole discretion, may require you to return, or (if
not received) to forfeit, to the Company the payments made (or to be made) hereunder which you have received (or will receive) at any time on or after the date which is six months prior to the date of termination of your employment with the Company.
Additionally, all Units granted to you hereunder which are outstanding shall be automatically cancelled upon commencement of your competitive engagement. 

6.    You will be required to satisfy all Federal, state and local tax and payroll withholding obligations, and any other
withholding obligations, arising in respect of any distribution of, or right to receive any distribution of, cash to you. Such withholding obligations will be deducted from your Units. 

7.    Except as otherwise provided in accordance with an election permitted under a deferred compensation plan approved by
the Committee, any payment of a Performance Award shall be made (i) after the Vesting Date but in no event later than March 15, 20    ; or (ii) in the event of your earlier Severance, within 30 days after
your Severance. 
 8.    Any notice to you under this Grant Agreement shall be sufficient if in writing and if delivered
to you or mailed to you at the address on record in the Executive Compensation Department. Any notice to the Company under this Grant Agreement shall be sufficient if in writing and if delivered to the Executive Compensation Department of the
Company in Akron, Ohio, or mailed by registered mail directed to the Company for the attention of the Executive Compensation Department at 200 Innovation Way, Akron, Ohio 44316-0001. Either you or the Company may, by written notice, change the
address. This Grant Agreement shall be construed and shall take effect in accordance with the laws of the State of Ohio. 

9.    The obligations of the Company under this Grant Agreement will be merely that of an unfunded and unsecured promise
of the Company to deliver cash in the future, and your rights will be no greater than that of an unsecured general creditor. No assets of the Company will be held or set aside as security for the obligations of the Company under this Grant
Agreement. 
 10.    It is intended that this Grant Agreement shall either be exempt from the application of, or comply
with, the requirements of Section 409A of the Code. This Grant Agreement shall be construed, administered and governed in a manner that effects such intent, and the Committee shall not take any action that would be inconsistent with such
intent. Without limiting the foregoing, the Units shall not be deferred, accelerated, extended, paid out, settled, adjusted, substituted, exchanged or modified in a manner that would cause the award to fail to satisfy the

  
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conditions of an applicable exception from the requirements of Section 409A of the Code or otherwise would subject you to the additional tax imposed under Section 409A of the Code. 

Notwithstanding anything contained in this Grant Agreement to the contrary, if you are a “specified employee,” within the meaning of
Section 409A of the Code, with December 31 being the specified employee identification date and the following January 1 being the specified employee effective date, on the date you incur a separation from service, then to the extent
required in order to comply with Section 409A of the Code, all payments under this Grant Agreement that constitute a “deferral of compensation” within the meaning of Section 409A of the Code, that are provided as a result of a
separation from service and that would otherwise be paid during the first six months following such separation from service shall be accumulated through and paid (together with interest on any cash amounts at the applicable federal rate under
Section 7872(f)(2)(A) of the Code in effect on the date of termination), on the first business day that is more than six months following your separation from service (or, if you die during such six-month
period, within 90 days after your death). 
 11.    In order to administer the Plan, the Company may process personal
data about you. Such data includes, but is not limited to the information provided in this Grant Agreement and any changes thereto, other appropriate personal and financial data about you such as home and business addresses and other contact
information, and any other information that might be deemed appropriate by the Company to facilitate the administration of the Plan. By accepting this Grant Agreement, you give explicit consent to the Company to process any such personal data. You
also give explicit consent to the Company to transfer any such personal data outside the country in which you work or are employed, including, if you are not a U.S. resident, to the United States, to transferees that shall include the Company and
other persons who are designated by the Company to administer the Plan. 
 12.    By accepting this Grant Agreement, you
acknowledge that a copy of the Plan, the Prospectus, and the Company’s most recent Annual Report and Proxy Statement (the “Prospectus Information”) either have been received by or provided to you, and you consent to receiving the
Prospectus Information electronically, or, in the alternative, agree to contact the Executive Compensation Department of the Company to request a paper copy of the Prospectus Information at no charge. You also represent that you are familiar with
the terms and provisions of the Prospectus Information and hereby accept this Grant Agreement on the terms and subject to the conditions set forth herein and in the Plan. 

  
 3EX-10.4

 Exhibit 10.4 

Restricted Stock Unit Continuous Vesting Grant Agreement 

1.    This Restricted Stock Unit Annual Grant for the number of Units specified on the grant summary page is granted to
you under, and governed by the terms and conditions of, the 2017 Performance Plan of The Goodyear Tire & Rubber Company, adopted effective April 10, 2017 (as amended from time to time, the “Plan”), and this Grant Agreement.
As your grant is conveyed and managed online, your online acceptance constitutes your agreement to and acceptance of all terms and conditions of the Plan and this Grant Agreement. You also agree that you have read and understand the provisions of
the Plan and this Grant Agreement. Capitalized terms used but not defined in this Grant Agreement have the meanings set forth in the Plan. 

2.    All rights conferred upon you under the provisions of this Grant Agreement are personal to you and no assignee,
transferee or other successor in interest shall acquire any rights or interests whatsoever under this Grant Agreement, which is made exclusively for the benefit of you and the Company, except by will or the laws of descent and distribution. 

3.    As consideration for the Units granted to you hereunder, except as otherwise provided in this Section 3 or as
may be provided pursuant to Section 14 of the Plan in the event of a Change in Control, you must remain in the continuous employ of the Company or one or more of its Subsidiaries until
                    , 20     (the “Vesting Date”). In the event of your death, “Retirement”
(defined as termination of employment at any age after 30 or more years, or at age 55 or older with at least 10 years, of continuous service with the Company and its Subsidiaries) or “Disability” (defined as termination of employment while
receiving benefits for a period of not less than one year under a long-term disability income plan provided by a government or sponsored by the Company or one of its Subsidiaries) prior to the Vesting Date and on any date which is more than six
(6) months after the Date of Grant of the Units specified on the grant summary page of this Grant Agreement, you will receive a prorated number of Units; provided, however, that if you remain in the continuous employ of the Company or one or
more of its Subsidiaries until at least December 31, 20    , the Units granted to you hereunder will be deemed to be fully vested, which Units will be payable as provided in Section 5. Any such proration will be
based on the date of your termination of employment with the Company. Nothing contained herein shall restrict the right of the Company or any of its Subsidiaries or affiliates to terminate your employment at any time, with or without cause. In the
event of a Change in Control while this grant is outstanding, the Units shall be subject to the applicable provisions of Section 14 of the Plan, and in the event that you incur a Severance prior to the Vesting Date, the Units shall be deemed to
have been fully earned. 
 4.    In the event your employment with the Company and its Subsidiaries is terminated for
any reason whatsoever (whether voluntarily or involuntarily) and within 18 months after such termination date you accept employment with a competitor of, or otherwise engage in competition with, the Company, the Committee, in its sole discretion,
may require you to return, or (if not received) to forfeit, to the Company the payments made (or to be made) hereunder which you have received (or will receive) at any time on or after the date which is six months prior to the date of termination of
your employment with the Company. Additionally, all Units granted to you hereunder which are outstanding shall be automatically cancelled upon commencement of your competitive engagement. 

  
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 5.    The Company will pay to you 100% of the total number of whole
Units earned in shares of Common Stock (with each Unit being equivalent to one share of Common Stock), less such withholding and payroll taxes as the Company shall determine to be necessary or appropriate. Any payment pursuant to Section 5 of
this Grant Agreement shall be made (i) after the Vesting Date but in no event later than the March 15 of the year following such Vesting Date; or (ii) in the event of your earlier Severance, within 30 days after your Severance. The
number of Units earned will always be rounded down to the nearest whole number, and the Company will not be obligated to issue any fractional shares of Common Stock (or pay any cash in lieu thereof) pursuant to this Grant Agreement. 

6.    Each Unit will be credited with one Dividend Equivalent on each date on which cash dividends are paid on shares of
the Common Stock (and each fraction of a Unit shall be credited with a like fraction of a Dividend Equivalent). Dividend Equivalents (and fractions thereof, if any) will be automatically translated into Units by dividing the dollar amount of such
Dividend Equivalents by the Fair Market Value of the Common Stock on the date the relevant Dividend Equivalents are accrued to your account. The number of Units (and any fractions thereof) resulting will be credited to your account (in lieu of the
dollar amount of such Dividend Equivalent) and shall continually be denominated in Units, and shall remain unvested, until vested and converted for payment as provided in this Grant Agreement. 

7.    You will be required to satisfy all Federal, state and local tax and payroll withholding obligations, and any other
withholding obligations, arising in respect of any distribution of, or right to receive any distribution of, shares of Common Stock. 

8.    Any notice to you under this Grant Agreement shall be sufficient if in writing and if delivered to you or mailed to
you at the address on record in the Executive Compensation Department. Any notice to the Company under this Grant Agreement shall be sufficient if in writing and if delivered to the Executive Compensation Department of the Company in Akron, Ohio, or
mailed by registered mail directed to the Company for the attention of the Executive Compensation Department at 200 Innovation Way, Akron, Ohio 44316-0001. Either you or the Company may, by written notice, change the address. This Grant Agreement
shall be construed and shall take effect in accordance with the laws of the State of Ohio. 
 9.    The obligations of
the Company under this Grant Agreement will be merely that of an unfunded and unsecured promise of the Company to deliver shares of Common Stock in the future, and your rights will be no greater than that of an unsecured general creditor. No assets
of the Company will be held or set aside as security for the obligations of the Company under this Grant Agreement. 

10.    It is intended that this Grant Agreement shall either be exempt from the application of, or comply with, the
requirements of Section 409A of the Code. This Grant Agreement shall be construed, administered and governed in a manner that effects such intent, and the Committee shall not take any action that would be inconsistent with such intent. Without
limiting the foregoing, the Units shall not be deferred, accelerated, extended, paid out, settled, adjusted, substituted, exchanged or modified in a manner that would cause the award to fail to satisfy the conditions of an applicable exception from
the requirements of Section 409A of the Code or otherwise would subject you to the additional tax imposed under Section 409A of the Code. 

  
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 Notwithstanding anything contained in this Grant Agreement to the contrary, if you are a
“specified employee,” within the meaning of Section 409A of the Code, with December 31 being the specified employee identification date and the following January 1 being the specified employee effective date, on the date you
incur a separation from service, then to the extent required in order to comply with Section 409A of the Code, all payments under this Grant Agreement that constitute a “deferral of compensation” within the meaning of
Section 409A of the Code, that are provided as a result of a separation from service and that would otherwise be paid during the first six months following such separation from service shall be accumulated through and paid on the first business
day that is more than six months following your separation from service (or, if you die during such six-month period, within 90 days after your death). You will be deemed to have a “separation from
service” on the date of your termination, if after the date of your termination you are not reasonably anticipated to provide a level of bona fide services to the Company or any affiliate that exceeds 25% of the average level of bona fide
services provided by you in the immediately preceding 36 months (or, if less, the full period of services to the Company or any affiliate). 

11.    In order to administer the Plan, the Company may process personal data about you. Such data includes, but is not
limited to the information provided in this Grant Agreement and any changes thereto, other appropriate personal and financial data about you such as home and business addresses and other contact information, and any other information that might be
deemed appropriate by the Company to facilitate the administration of the Plan. By accepting this Grant Agreement, you give explicit consent to the Company to process any such personal data. You also give explicit consent to the Company to transfer
any such personal data outside the country in which you work or are employed, including, if you are not a U.S. resident, to the United States, to transferees that shall include the Company and other persons who are designated by the Company to
administer the Plan. 
 12.    By accepting this Grant Agreement, you acknowledge that a copy of the Plan, the
Prospectus, and the Company’s most recent Annual Report and Proxy Statement (the “Prospectus Information”) either have been received by or provided to you, and you consent to receiving the Prospectus Information electronically, or, in
the alternative, agree to contact the Executive Compensation Department of the Company to request a paper copy of the Prospectus Information at no charge. You also represent that you are familiar with the terms and provisions of the Prospectus
Information and hereby accept this Grant Agreement on the terms and subject to the conditions set forth herein and in the Plan. 

  
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