Document:

EXHIBIT 4.4

                                    INCENTIVE
                             STOCK OPTION AGREEMENT
                              PRIME CELLULAR, INC.

                  AGREEMENT made as of this 16th day of January , 1998 (the
"Grant Date") between Prime Cellular, Inc. (the "Company"), a Delaware
corporation, having a principal place of business at 100 Stamford Place,
Stamford, CT 06902 and Robert A. Reinhart ("Reinhart") residing at 104 Roy
Street, North Massapequa, New York 11758.

                  WHEREAS, Reinhart is the Chief Financial Officer of the
Company, is a key employee of the Company whose services are important to the
success and growth of the business of the Company; and

                  WHEREAS, the Company wishes to provide Reinhart with an
additional inducement to his continued employment by the Company and to provide
him with an additional incentive to exert his maximum efforts on behalf of the
Company.

                  NOW, THEREFORE, in consideration of the mutual covenants
hereinafter set forth and for other good and valuable consideration, the parties
hereto agree:

                  1. Grant of Incentive Option. The Company hereby grants to
Reinhart as a matter of separate agreement and not in lieu of salary, or any
other compensation for services provided by Reinhart in his position as Chief
Financial Officer, the right and option (the "Incentive Option") to purchase all
or any part of an aggregate of 40,000 shares of common stock of the Company (the
"Option Shares"), on the terms and conditions and subject to all the limitations
set forth herein, of which Option Shares shall be exercisable and shall vest as
of the date hereof.

                  All Option Shares, when issued and delivered in accordance
with the terms of this Agreement, shall be fully paid and non-assessable, and
the certificate or certificates representing such Option Shares shall so state.

                  2. Exercise of Option and Issue of Shares. The Incentive
Option may be exercised in whole or in part (to the extent that it is
exercisable in accordance with its terms) by giving written notice to the
Company, in the form attached hereto as Exhibit A, together with the tender of
the Exercise Price. Such written notice shall be signed by the person exercising
the Incentive Option, shall state the number of Option Shares with respect to
which the Incentive Option is being exercised, shall contain any warranty

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required by Section 6 below and shall otherwise comply with the terms and
conditions of this Agreement. The Company shall pay all original issue taxes
with respect to the issue of the Option Shares pursuant hereto and all other
fees and expenses necessarily incurred by the Company in connection herewith.
Except as specifically set forth herein, Reinhart acknowledges that any income
or other taxes due from him with respect to this Incentive Option or the Option
Shares issuable pursuant to this Incentive Option shall be his responsibility.
The holder of this Incentive Option shall have rights as a shareholder only with
respect to any Option Shares covered by the Incentive Option after due exercise
of the Incentive Option and tender of the full exercise price for the Option
Shares being purchased pursuant to such exercise.

                  3.       Exercise Price.  The purchase price of the Option
Shares covered by this Incentive Option shall be $0.75 per share (the "Exercise
Price").

                  4.       Term of Incentive Option.  The Incentive Option shall
terminate on October 25, 2001 (the "Term").

                  5.       Right to Terminate Services.  Nothing in this
Agreement shall confer upon Reinhart any right to continued employment or shall
affect such right of the Company to terminate Reinhart's services as would exist
in the absence of this Agreement.

                  6.       Purchase for Investment.

                           (a)      Unless the offering and sale of the Option
Shares to be issued upon the particular exercise of the Incentive Option shall
have been effectively registered under the Securities Act of 1933, as now in
force or hereafter amended, or any successor legislation (the "Act"), or an
exemption from such registration is available, the Company shall be under no
obligation to issue the Option Shares covered by such exercise unless and until
the following conditions have been fulfilled:

                                    (1)     The person(s) who exercise the
Incentive Option shall warrant to the Company, at the time of such exercise,
that such person(s) are acquiring such Option Shares for his or her own account,
for investment and not with a view to, or for sale in connection with, the
distribution of any such Option Shares, in which event the person(s) acquiring
such Option Shares shall be bound by the provisions of the following legend
which shall be endorsed upon the certificate(s) evidencing their Option Shares
issued pursuant to such exercise:

                                       -2-

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       "The shares represented by this certificate have not been
       registered under the Securities Act of 1933, as amended (the
       "Act") . Such shares may not be sold, transferred or otherwise
       disposed of unless they have first been registered under the
       Act or, unless, in the opinion of counsel satisfactory to the
       Company's counsel, such registration is not required."

                                    (2)     The Company shall have received an
opinion of its counsel that the Option Shares may be issued upon such particular
exercise in compliance with the Act without registration thereunder. Without
limiting the generality of the foregoing, the Company may delay issuance of the
Option Shares until completion of any action or obtaining of any consent, which
the Company deems necessary under any applicable law (including without
limitation state securities or "blue sky" laws)

                           (b)      Reinhart acknowledges that he has been
informed of the applicable provisions of Rule 144 promulgated under the Act,
including, without limitation, its requirements that (i) shares must have been
owned and paid for a period of at least one year before sale may occur; (ii) the
Company must be at the time of sale and for a specified prior period a reporting
company under the Exchange Act of 1934 and current in its filings thereunder;
(iii) sale must occur in a customary sale through a broker; (iv) the number of
shares which may be sold within any six month period must not exceed the volume
limitations contained in the Rule; and (v) prior notice of an intended sale must
be fully filed with the Commission in the manner prescribed by law. Reinhart
realizes that, in the event Rule 144 is not available, registration under the
Act or an exemption therefrom will be required for any sale and the Company is
not obligated to register any shares or to assist in obtaining an exemption from
such registration if such exemption is otherwise available. Accordingly,
Reinhart understands that, if the terms and conditions of Rule 144 are not fully
met, sale of the shares acquired hereby may not be readily possible.

                           (c)      Reinhart further acknowledges that he has
reviewed such information regarding the Company's activities as he deems
necessary to satisfy himself regarding the desirability of purchasing the Common
Stock pursuant hereto, which information has included, without limitation,
copies of the annual reports of the Company on Forms 10-K for the years ended
May 31, 1996 and 1997 and on Forms l0-Q, as filed with the Securities and
Exchange Commission during the fiscal years 1996 and 1997.

                  7.       Shareholder Rights.  Reinhart shall have rights as a
shareholder only with respect to any Shares covered by the Option after due
exercise of the Incentive Option and tender of the full purchase price for the
Option Shares being purchased pursuant to such exercise.

                                       -3-

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                  8.        Non-Assignability. The Incentive Option shall not be
transferable by Reinhart otherwise than by will or by the laws of descent and
distribution and shall be exercisable, during Reinhart's lifetime, only by
Reinhart. The Incentive Option shall not be assigned, pledged or hypothecated in
any way (whether by operation of law or otherwise) and shall not be subject to
execution, attachment or similar process. Any attempted transfer, assignment,
pledge, hypothecation or other disposition of the Incentive Option or of any
rights granted hereunder contrary to the provisions of this Section 7, or the
levy of any attachment or similar process upon the Incentive Option or such
right, shall be null and void.

                  9.       Notices. Any notices required or permitted by the
terms of this Agreement shall be given by registered or certified mail, return
receipt requested, addressed as follows:

                To the Company:   Prime Cellular, Inc.
                                  100 Stamford Place
                                  Stamford, CT 06902

                                  Attention:  President

                To the Reinhart:  Robert A.  Reinhart
                                  104 Roy Street
                                  North Massapequa, New York 11758

or to such other address or addresses of which notice in the same manner has
previously been given. Any such notice shall be deemed to have been given three
(3) days from mailing when mailed in accordance with the foregoing provisions.
Either party hereto may change the address of which notices shall be given by
providing the other party hereto with written notice of such change.

                  10.      Governing Law. This Agreement shall be construed and
enforced in accordance with the law of the State of New York.

                  11.      Benefit of Agreement. This Agreement shall be for the
benefit of and shall be binding upon the heirs, executors, administrators and
successors of the parties hereto.

                  12.      Severability. In the event that any term or condition
in this Agreement shall for any reason be held by a court of competent
jurisdiction to be invalid, illegal or unenforceable in any respect, such
invalidity, illegality or unenforceability shall not affect any other term or

                                       -4-

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condition of this Agreement, but this Agreement shall be construed as if such
invalid or illegal or unenforceable term or condition had never been contained
herein.

                  13.    Entire Agreement. This Agreement supersedes any and all
other agreements, either oral or in writing, between the parties hereto with
respect to the subject matter hereof and contains all of the covenants and
agreements between the parties with respect thereto. Any modification or
termination of this Agreement will be effective only if it is in writing signed
by all of the parties hereto.

                  14.    Execution in Counterparts. This Agreement may be
executed by the parties in one or more counterparts, each of which shall be
deemed to be an original but all of which taken together shall constitute one
and the same agreement, and shall become effective when one or more counterparts
has been signed by each of the parties hereto and delivered to each of the other
parties hereto.

                  IN WITNESS WHEREOF, the Company has caused this Agreement to
be executed by its duly authorized officer, and the Reinhart has hereunto set
his hand, all as of the day and year first above written.

                                     PRIME CELLULAR, INC.

                                     /s/ Joseph K. Pagano
                                     ------------------------------------------
                                     Name: Joseph K. Pagano
                                     Title: Chairman and Chief Executive Officer

                                     /s/ Robert A. Reinhart
                                     ------------------------------------------
                                     Robert A. Reinhart

                                       -5-

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                                    EXHIBIT A

                              NOTICE OF EXERCISE OF
                   PRIME CELLULAR, INC. INCENTIVE STOCK OPTION
                           TO PURCHASE COMMON STOCK OF
                              PRIME CELLULAR, INC.

                           Name _______________________________________________

                           Address ____________________________________________

                           ____________________________________________________

                           Date _______________________________________________

Prime Cellular, Inc.
100 Stamford Place
Stamford, CT 06902

Attention:  President

         Re:      Exercise of Prime Cellular, Inc.;
                  Incentive Stock Option

Gentlemen:

                  Subject to acceptance hereof in writing by Prime Cellular,
Inc. (the "Company") pursuant to the provisions of the Incentive Stock Option
Agreement between the Company and the Undersigned, the Undersigned hereby elects
to exercise options granted to the Undersigned to purchase ____ shares of $.01
par value Common Stock of the Company (the "Common Stock").

                  Enclosed is a certified check (or bank cashier's check) for
$_________________ for the full purchase price payable to the order of Prime
Cellular, Inc.

                  As soon as the Stock Certificate is registered in the name of
the Undersigned, please deliver it to the Undersigned at the above address.

                  The Undersigned hereby represents, warrants, covenants and
agrees with the Company as follows:

                  The Common Stock being acquired by the Undersigned will be
         acquired for his own account without the participation of any other
         person with the intent of holding the Common Stock for investment and
         without the intent of participating, directly or indirectly, in a
         distribution of the Common Stock and not with a view to, or for resale
         in connection with, any distribution of the Common Stock, nor is the
         Undersigned aware of the existence of any distribution of the Common
         Stock;

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                  The Undersigned is not acquiring the Common Stock based upon
         any representation, oral or written, by any person with respect to the
         future value of, or income from, the Common Stock but rather upon an
         independent examination and judgment as to the prospects of the
         Company;

                  The Common Stock was not offered to the Undersigned by means
         of publicly disseminated advertisements or sales literature, nor is the
         Undersigned aware of any offers made to other persons by such means;

                  The Undersigned is able to bear the economic risks of the
         investment in the Common Stock, including the risk of complete loss of
         the investment of the Undersigned therein;

                  The Undersigned understands and agrees that the Common Stock
         will be issued and sold to the undersigned without registration under
         any state law relating to the registration of securities for sale, and
         will be issued and sold in reliance on the exemptions from registration
         under the Securities Act of 1933, as amended (the "1933 Act"), provided
         by Sections 3(b) and/or 4(2) thereof and the rules and regulations
         promulgated thereunder;

                  The Common Stock cannot be offered for sale, sold or
         transferred by the Undersigned other than pursuant to an effective
         registration under the 1933 Act or in a transaction otherwise in
         compliance with the 1933 Act and evidence satisfactory to the Company
         of the compliance with the applicable securities laws or other
         jurisdictions. The Company shall be entitled to rely upon an opinion of
         counsel satisfactory to it with respect to compliance with the above
         laws;

                  The Company will be under no obligation to register the Common
         Stock or to comply with any exemption available for sale of the Common
         Stock without registration, and the information or conditions necessary
         to permit routine sales of securities of the Company under Rule 144 of
         the 1933 Act are not now available and no assurance has been given that
         it or they will become available. The Company is under no obligation to
         act in any manner so as to make Rule 144 available with respect to the
         Common Stock;

                  The Undersigned has had complete access to and the opportunity
         to review and make copies of all material documents related to the
         business of the Company. The Undersigned has examined such of these
         documents as the Undersigned wished and is familiar with the business
         and affairs of the Company. The Undersigned realizes that the purchase
         of the Common Stock is a speculative investment and that any possible
         profit therefrom is uncertain;

                  The Undersigned has had the opportunity to ask questions of,
         and receive answers from, the Company and any person acting on its
         behalf and to obtain all material information reasonably available with
         respect to the Company and its affairs. The Undersigned has received
         all information and data with respect to the Company which the
         Undersigned has requested and which the Undersigned has deemed relevant
         in connection with the evaluation of the merits and risks of the
         investment of the Undersigned in the Company;

                                        2

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                  The Undersigned has such knowledge and experience in financial
         and business matters that the Undersigned is capable of evaluating the
         merits and risks of the purchase of the Shares hereunder and the
         Undersigned is able to bear the economic risk of such purchase; and

                  The agreements, representations, warranties and covenants made
         by the Undersigned herein extend to and apply to all of the Common
         Stock of the Company issued to the Undersigned pursuant to this Option.
         Acceptance by the Undersigned of the certificate representing such
         Common Stock shall constitute a confirmation by the Optionee that all
         such agreement, representations, warranties and covenants made herein
         shall be true and correct at such time.

                  The Undersigned understands that the certificates representing
         such shares being purchased by the Undersigned in accordance with this
         notice shall bear a legend referring to the foregoing covenants,
         representations and warranties and restrictions on transfer, and the
         Undersigned agrees that a legend to that effect may be placed on any
         certificate which may be issued to the Undersigned as a substitute for
         the certificates being acquired by the Undersigned in accordance with
         this notice.

                                            Very truly yours,

                                            _________________________________
                                            [Name]

AGREED TO AND ACCEPTED BY:

PRIME CELLULAR, INC.

By:  ____________________________________

Name:____________________________________

Title: __________________________________

Number of Shares ________________________

Exercised: ______________________________

Number of Shares
Remaining: ______________________________

                                        3EXHIBIT 10.7.1

                  Schedule of Omitted Documents in the Form of
                 Exhibit 4.3, Including Material Detail in Which
                     Such Document Differs from Exhibit 4.3

        1. Stock Option Agreement for the purchase of 150,000 shares between the
Registrant and Frederick R. Adler.

        The form of the document listed above does not differ in material detail
from the form of Exhibit 4.3, except with respect to identity of the
optionholder and the number of shares.

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