Document:

Exhibit

VOTING AND SUPPORT AGREEMENT
This VOTING AND SUPPORT AGREEMENT (this “Agreement”) is entered into as of September 7, 2015, by and among Meredith Corporation, an Iowa corporation (“Marigold”), Media General, Inc., a Virginia corporation (“Montage”), Montage New Holdco, Inc., a Virginia corporation (“New Holdco”), and each of the individuals listed on Schedule A hereto (each, a “Shareholder” and, collectively, the “Shareholders”).
W I T N E S S E T H:
WHEREAS, as of the date of this Agreement, each Shareholder is the record and/or a “beneficial owner” (as defined under Rule 13d-3 under the Exchange Act) of the Marigold Common Stock and Marigold Class B Common Stock (the “Marigold Common Shares”) set forth opposite such Shareholder’s name or otherwise disclosed on Schedule A attached hereto (all such Marigold Common Shares, the “Owned Shares”, and together with any Marigold Common Shares acquired after the date hereof over which either a Shareholder acquires sole record or beneficial ownership or both Shareholders acting jointly have sole investment and voting power, collectively the “Subject Shares”);
WHEREAS, concurrently herewith, Montage, Montage New Holdco, Inc., a Virginia corporation and a direct, wholly owned subsidiary of Montage, Montage Merger Sub 1, Inc., a Virginia corporation and a direct, wholly owned subsidiary of New Holdco (“Merger Sub 1”), Montage Merger Sub 2, Inc., an Iowa corporation and a direct, wholly-owned subsidiary of New Holdco (“Merger Sub 2”), and Marigold are entering into an Agreement and Plan of Merger, dated as of the date hereof (as it may be amended from time to time, the “Merger Agreement”), pursuant to which Montage and Marigold wish to effect a strategic business combination by means of (a) a merger of Merger Sub 1 with and into Montage (the “First Merger”), with Montage being the surviving corporation in the First Merger, and (b) a merger of Merger Sub 2 with and into Marigold (the “Second Merger”, and together with the First Merger, the “Mergers”, and the effective time of the Second Merger, the “Second Merger Effective Time”), with Marigold being the surviving corporation in the Second Merger;
WHEREAS, the affirmative vote of (a) holders of a majority of the votes cast by the holders of the outstanding shares of Marigold Common Stock, voting as a single class, (b) holders of a majority of the votes cast by the holders of the outstanding shares of Marigold Class B Common Stock, voting as a single class, and (c) holders of a majority of the votes cast by the holders of the outstanding shares of Marigold Common Stock and Marigold Class B Common Stock, voting together as a single class, in the case of each of (a), (b) and (c), at a meeting of the Marigold Shareholders where a quorum is present, are the only votes of the holders of any class or series of shares of capital stock of Marigold, necessary to approve and adopt the Merger Agreement;

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WHEREAS, pursuant to the Merger Agreement, at the Second Merger Effective Time, each share of Marigold Common Stock issued and outstanding immediately prior to the Second Merger Effective Time, other than any Marigold Cancelled Shares and any shares of Marigold Class B Common Stock that constitute Marigold Dissenting Shares, shall automatically be converted, subject to the terms, conditions and procedures set forth in the Merger Agreement, into the right to receive the Marigold Merger Consideration; and
WHEREAS, as a condition to the willingness of Montage to enter into the Merger Agreement, and as inducement and in consideration therefor, Montage has required that the Shareholders agree, and the Shareholders have agreed, in their capacity as Shareholders of Marigold, to enter into this Agreement.
NOW, THEREFORE, in consideration of the foregoing and the mutual premises, representations, warranties, covenants and agreements contained in this Agreement, the parties, intending to be legally bound, hereby agree as follows:
Article I 
DEFINITIONS
SECTION 1.1    Defined Terms.  For purposes of this Agreement, capitalized terms used in this Agreement that are defined in the Merger Agreement but not in this Agreement shall have the respective meanings ascribed to them in the Merger Agreement.
SECTION 1.2    Other Definitions.  For purposes of this Agreement:
(a)    “Affiliate” means, with respect to any Person, any other Person directly or indirectly controlling, controlled by, or under common control with, such Person as of the date on which, or at any time during the period for which, the determination of affiliation is being made.  For purposes of this definition, the term “control” (including the correlative meanings of the terms “controlled by” and “under common control with”), as used with respect to any Person, means the possession, directly or indirectly, of the power to direct or cause the direction of the management policies of such Person, whether through the ownership of voting securities or by contract or otherwise.  For purposes of this Agreement, neither Marigold nor Montage shall be deemed to be an Affiliate of any Shareholder
(b)    “Permitted Transferee” has the meaning given in Marigold’s Articles of Incorporation as currently in effect.
(c)    “Representatives” shall mean, with respect to any Person, such Person’s officers, directors, employees, accountants, consultants, legal counsel, financial advisors, agents and other representatives.

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(d)    “Securities Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.
(e)    “Voting Period” means the period from and including the date of this Agreement through and including the earlier to occur of (i) the Second Merger Effective Time, and (ii) the termination of the Merger Agreement in accordance with its terms.
(f)    “Transfer” means (i) any direct or indirect sale, assignment, disposition or other transfer, either voluntary or involuntary, of any capital stock or any interest in any capital stock or (ii) in respect of any capital stock or interest in any capital stock, to enter into any swap or other agreement, transaction or series of transactions, in each case that has an exercise or conversion privilege or a settlement or payment mechanism determined with reference to, or derived from the value of, the capital stock of Marigold, and that hedges or transfers, in whole or in part, directly or indirectly, the economic consequences of such capital stock or interest in capital stock, whether any such transaction, swap or series of transactions is to be settled by delivery of securities, in cash or otherwise; provided, that no Transfer shall be deemed to have occurred as a result of the entry into, modification of or existence of any bona fide pledge of capital stock in connection with a secured borrowing transaction, including, without limitation, a transaction to satisfy estate tax obligations, the pledgee with respect to which is a financial institution in the business of engaging in secured lending and similar transactions and which has entered into such transaction in the ordinary course of business, or any foreclosure under any such pledge. 
ARTICLE II     
VOTING AGREEMENT AND IRREVOCABLE PROXY
SECTION 2.1    Agreement to Vote.
(g)    Each Shareholder hereby agrees that during the Voting Period, at any meeting of the shareholders of Marigold, however called, or at any adjournment or postponement thereof, or in connection with any written consent of the shareholders of Marigold or in any other circumstances upon which a vote, consent or other approval of all or some of the shareholders of Marigold is sought with respect to the matters described in this Section 2.1, each Shareholder shall vote (or cause to be voted), or execute (or cause to be executed) consents with respect to, as applicable, all of the Subject Shares owned by such Shareholder as of the applicable record date (x) in favor of the approval and adoption of the Merger Agreement and the transactions contemplated thereby, including the Second Merger, and (y) against each of the matters set forth in clauses (i), (ii), (iii) and (iv) below, whether such vote or consent is required or requested pursuant to applicable Law or otherwise:
(i)    any Acquisition Proposal with respect to Marigold or any other merger, consolidation, combination, sale of substantial assets, reorganization, recapitalization, 

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dissolution, liquidation or winding up of or by Marigold or any other business combination involving Marigold or any of its Subsidiaries or any merger agreement or other definitive agreement with respect to any of the foregoing, in each case, other than the Second Merger and the other transactions contemplated by the Merger Agreement and other than the Merger Agreement;
(ii)    any action or proposal to amend the Marigold Organizational Documents;
(iii)    any action, proposal, transaction or agreement that would reasonably be expected to result in a breach in any material respect of any covenant, representation or warranty or any other obligation or agreement of Marigold contained in the Merger Agreement or of such Shareholder contained in this Agreement; and
(iv)    any action, proposal, transaction or agreement involving Marigold or any of its Subsidiaries that is intended or would reasonably be expected to prevent, impede, frustrate, interfere with, delay, postpone or adversely affect the consummation of the Second Merger or the other transactions contemplated by the Merger Agreement.
(h)    With respect to any meeting of the shareholders of Marigold held during the Voting Period, each Shareholder shall, or shall cause the holder of record of such Shareholder’s Subject Shares on any applicable record date to, appear at such meeting or otherwise cause its Subject Shares to be counted as present thereat for purposes of establishing a quorum.  Any vote required to be cast or consent required to be executed pursuant to this Section 2.1 shall be cast or executed in accordance with the applicable procedures relating thereto so as to ensure that it is duly counted for purposes of recording the results of that vote or consent. 
(i)    Except as explicitly set forth in this Section 2.1, nothing in this Agreement shall limit the right of a Shareholder to vote (or cause to be voted), including by proxy or written consent, if applicable, in favor of, or against or to abstain with respect to, any matters presented to the shareholders of Marigold. 
SECTION 2.2    Grant of Irrevocable Proxy.  Each Shareholder hereby irrevocably appoints Montage and any of its respective designees, and each of them individually, as such Shareholder’s proxy, with full power of substitution and resubstitution, to vote or execute consents during the Voting Period, with respect to such Shareholder’s Subject Shares as of the applicable record date, in each case solely to the extent and in the manner specified in Section 2.1 (the “Proxy Matters”).  This proxy is given to secure the performance of the duties of such Shareholder under this Agreement.  Such Shareholder shall not directly or indirectly grant any Person any proxy (revocable or irrevocable), power of attorney or other authorization with respect to any of its Subject Shares that is inconsistent with Section 2.1 or this Section 2.2. It is expressly agreed that the proxy granted 

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herein shall survive beyond the eleventh month after the date hereof to the extent the Voting Period is still in effect. 
SECTION 2.3    Nature of Irrevocable Proxy.  The proxy granted pursuant to Section 2.2 by each Shareholder shall be irrevocable during the Voting Period, shall be deemed to be coupled with an interest sufficient in law to support an irrevocable proxy and shall revoke any and all prior proxies granted by such Shareholder with regard to such Shareholder’s Subject Shares in respect of the Proxy Matters, and such Shareholder acknowledges that the proxy constitutes an inducement for Montage to enter into the Merger Agreement.  The proxy granted by each Shareholder is a durable proxy and shall survive the bankruptcy, dissolution, death or incapacity of such Shareholder.  The proxy granted hereunder shall terminate only upon the expiration of the Voting Period.
SECTION 2.4    No Obligation to Exercise Options or Other Securities.  Nothing contained in this Article II shall require any Shareholder (or shall entitle any proxy of such Shareholder) to (i) convert, exercise or exchange any option, warrants or convertible securities in order to obtain any underlying Subject Shares or (ii) vote, or execute any consent with respect to, any Subject Shares underlying such options, warrants or convertible securities that have not yet been issued as of the applicable record date for that vote or consent.
ARTICLE III     
COVENANTS
SECTION 3.1    Restriction on Transferring Subject Securities.
(a)    Each Shareholder agrees that such Shareholder shall not, during the Voting Period, Transfer, or cause or permit the Transfer of, any or all of such Shareholder’s Subject Shares, or any voting rights with respect thereto.
(b)    The restrictions set forth in Section 3.1(a) shall not apply to:
(i)    the Transfer of Subject Shares pursuant to the Second Merger;
(ii)    the Transfer of Subject Shares that is approved in writing by Montage; 
(iii)    any Transfer of up to 100,000 Subject Shares in the aggregate either (x) in transactions that would be consistent with the requirements of Rule 144(e) and Rule 144(f) under the Securities Act, or (y) pursuant to another exemption from registration under the Securities Act; or
(iv)    any Transfer of Subject Shares to one or more Affiliates of the Transferring Shareholder or to any person who is a Permitted Transferee of Subject Shares; provided that (x) such Affiliate or Permitted Transferee shall concurrently with such Transfer execute a 

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customary joinder in form and substance reasonably satisfactory to Montage agreeing to be a “Shareholder” hereunder if such Affiliate or Permitted Transferee is not already a party to this Agreement, (y) the Shareholder that beneficially owns the Transferred Subject Shares shall be responsible for such transferee’s (and its direct or indirect subsequent transferees’) performance of its (or their) obligations as a Shareholder under this Section 3.1 and (z) if such Transfer is of Subject Shares that are shares of Marigold Class B Common Stock, such Transfer will not result in the conversion of such shares of Marigold  Class B Common Stock into shares of Marigold Common Stock.
(c)    Each Shareholder agrees with, and covenants to, Montage that such Shareholder shall not request that Marigold register the Transfer (book-entry or otherwise) of any certificate or uncertificated interest representing any or all of the Shareholder’s Subject Shares, unless such Transfer is made in compliance with this Agreement.
(d)    Any Transfer or attempted Transfer of Subject Shares or voting rights with respect thereto in violation of this Section 3.1 shall, to the fullest extent permitted by Law, be null and void ab initio, and Marigold shall not, and shall instruct its transfer agent and other third parties not to, record or recognize any such purported transaction on the share register of Marigold. 
SECTION 3.2    No Shop Obligations of Each Shareholder.  
(a)    Each Shareholder shall, and each Shareholder shall cause each of its Representatives to, immediately cease and cause to be terminated any discussions existing as of the date of this Agreement with any Person that relate to any Acquisition Proposal or Acquisition Inquiry in respect of Marigold proposed on or prior to the date hereof. Each Shareholder agrees that, during the Voting Period, such Shareholder shall not, and such Shareholder shall cause its Representatives acting on its behalf not to, directly or indirectly, (i) solicit, initiate, knowingly encourage or knowingly facilitate the making, submission or announcement of any Acquisition Proposal with respect to Marigold or Acquisition Inquiry with respect to Marigold, (ii) furnish any non-public information regarding Marigold or any of its Subsidiaries (or such Shareholder’s Subject Shares, or any interest therein) to any Person who has made an Acquisition Proposal with respect to Marigold or Acquisition Inquiry with respect to Marigold, (iii) engage in discussions or negotiations with any Person who has made any Acquisition Proposal with respect to Marigold or Acquisition Inquiry with respect to Marigold (other than discussions in the ordinary course of business that are unrelated to an Acquisition Proposal or Acquisition Inquiry, which shall be permitted), (iv) approve, endorse or recommend any Acquisition Proposal with respect to Marigold or Acquisition Inquiry with respect to Marigold or withdraw or propose to withdraw its approval and recommendation in favor of this Agreement and the transactions contemplated hereby, including the First Merger and Second Merger; or (v) enter into any letter of intent, agreement in principle, merger, acquisition, purchase or joint venture agreement or other similar agreement for any Acquisition Transaction with respect to Marigold (“Restricted Activities”).  A Shareholder shall promptly notify Montage and Marigold 

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orally and in writing of any such Acquisition Proposal or Acquisition Inquiry received by the Shareholder in his or her capacity as a shareholder of Marigold (including the identity of the Person making or submitting such Acquisition Proposal or Acquisition Inquiry and the terms thereof and all modifications thereto). 
(b)    Notwithstanding the foregoing, solely to the extent that Marigold is permitted to engage in any Restricted Activities pursuant to Section 6.10 of the Merger Agreement, each Shareholder and its Representatives may participate in such Restricted Activities, provided that (i) such Shareholder has not breached this Section 3.2 and (ii) such action by such Shareholder and its Representatives would be permitted to be taken by Marigold pursuant to Section 6.10 of the Merger Agreement. 
SECTION 3.3    No Conversion of Marigold Class B Common Stock.  Except in connection with Transfers permitted under Section 3.1(b)(iii) or excepted by Section 3.1(b)(iv), each Shareholder agrees that, without the prior written consent of Montage, during the Voting Period, such Shareholder shall not cause any shares of Marigold Class B Common Stock held of record or beneficially owned by such Shareholder to be converted into shares of Marigold Common Stock, and such Shareholder shall take all action necessary so that shares of Marigold Class B Common Stock that are Subject Shares are not converted into shares Marigold Common Stock.  Except in connection with Transfers permitted under Section 3.1(b)(iii) or excepted by Section 3.1(b)(iv), each Shareholder agrees with, and covenants to, Montage that such Shareholder shall not request that Marigold register the conversion (book-entry or otherwise) of any certificate or uncertificated interest representing any or all of the shares of Marigold Class B Common Stock that are Subject Shares into Marigold Common Stock.  Any conversion of shares of Marigold Class B Common Stock in violation of this Section 3.3 shall, to the fullest extent permitted by Law, be null and void ab initio, and Marigold shall not, and shall instruct its transfer agent and other third parties not to, record or recognize any such purported conversion on the share register of Marigold. 
ARTICLE IV     
GENERAL COVENANTS
SECTION 4.1    General Covenants.  Each Shareholder agrees that such Shareholder shall not:
(c)    enter into any agreement, commitment, letter of intent, agreement in principle or understanding with any Person or take any other action that violates or conflicts with, or would reasonably be expected to violate or conflict with, such Shareholder’s covenants and obligations under this Agreement; or

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(d)    take any action that restricts or otherwise adversely affects such Shareholder’s legal power, authority and right to comply with and perform such Shareholder’s covenants and obligations under this Agreement.
SECTION 4.2    Cooperation.  Each Shareholder shall reasonably cooperate with Marigold and Montage in connection with Marigold’s and Montage’s efforts to make any necessary filings and submissions with, and obtain any necessary consents, approvals, waivers and authorizations of, and actions or nonactions by, any Governmental Entity or any third party necessary to be made in connection with the transactions contemplated by the Merger Agreement, and shall provide to Marigold and/or Montage reasonably promptly any information regarding such Shareholder and its Affiliates as shall be reasonably requested by Marigold or Montage in connection with such efforts. Each Shareholder shall make as promptly as practicable all necessary filings and submissions required to be made by it with any Governmental Entity in connection with the transactions contemplated by the Merger Agreement.
SECTION 4.3    Appraisal Rights.  Each Shareholder agrees not to seek, assert or exercise, and hereby waives, any rights of appraisal or dissent it may otherwise have under Section 490.1302 of the IBCA (or otherwise) in connection with the Merger Agreement or any of the transactions contemplated thereby, including the Second Merger.
ARTICLE V     
REPRESENTATIONS AND WARRANTIES OF THE SHAREHOLDERS
Each Shareholder hereby represents and warrants to Marigold and Montage as follows:
SECTION 5.1    Authorization.  Such Shareholder has all necessary legal capacity, power and authority to execute and deliver this Agreement and to perform its obligations hereunder.  This Agreement has been duly executed and delivered by such Shareholder and, assuming it has been duly and validly authorized, executed and delivered by the other parties hereto, constitutes a legal, valid and binding obligation of such Shareholder, enforceable against such Shareholder in accordance with its terms, except to the extent that enforceability may be limited by (i) applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance or other similar laws now or hereafter in effect relating to creditors’ rights generally, and (ii) general principles of equity.
SECTION 5.2    Ownership of Subject Shares.  As of the date hereof, except as set forth on Schedule A, such Shareholder does not own, beneficially or of record, any Marigold Common Shares or any other securities of Marigold other than such Shareholder’s Owned Shares listed opposite such Shareholder’s name or otherwise disclosed on Schedule A attached hereto.  As of the date hereof, except as set forth on Schedule A, such Shareholder either (i) is the sole record holder of, (ii) has sole investment and voting power with respect to, or (iii) both Shareholders identified on Schedule A acting jointly have sole investment and voting power with respect to all of such 

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Shareholder’s Owned Shares, free and clear of all Liens, including any restriction on the right to vote or otherwise transfer such Owned Shares, except as provided under this Agreement, including, without limitation, pledges contemplated by the terms of this Agreement, or pursuant to any applicable restrictions on transfer under the Securities Act.
SECTION 5.3    Power to Dispose of Shares.  Except as set forth on Schedule A, the Shareholders identified on Schedule A have the voting power, the power to issue instructions with respect to the matters set forth in this Agreement, and the power to agree to all of the matters set forth in this Agreement, in each case with respect to all of such Shareholder’s Subject Shares, with no limitations, qualifications, or restrictions on such rights, subject only to applicable securities laws and the terms of this Agreement.  Any proxies granted by such Shareholder in respect of any or all of its Owned Shares prior to and including the date hereof (except as set forth herein) in respect of the Proxy Matters have been revoked.
SECTION 5.4    No Conflicts.  Except as set forth in the Merger Agreement (including, without limitation, filings as may be required under applicable securities laws), except for any filing required under Section 13 or Section 16 under the Exchange Act, and except for all necessary filings and submissions required to be made by a Shareholder with any Governmental Entity in connection with the transactions contemplated by the Merger Agreement, (x) no filing with, and no permit, authorization, consent or approval of, any Governmental Entity or any other Person (other than such approvals of such Shareholder’s Affiliates as have been obtained on or prior to the date hereof) is necessary for the execution of this Agreement by such Shareholder and the performance by such Shareholder of its obligations hereunder, and (y) none of the execution and delivery of this Agreement by such Shareholder, or the consummation by such Shareholder of the transactions contemplated by this Agreement or compliance by such Shareholder with any of the provisions of this Agreement shall (i) conflict with or result in any breach of the organizational documents, if applicable, of such Shareholder, (ii) result in, give rise to or constitute a violation or breach of or a default (or any event which with notice or lapse of time or both would become a violation, breach or default) under, or give to others any rights of termination, amendment, acceleration or cancellation of, or result in the creation of a Lien on any of the Subject Shares pursuant to, any of the terms, conditions or provisions of any note, bond, mortgage, indenture, contract, lease, license, permit, agreement, commitment, arrangement, understanding,  or other obligation of any kind to which such Shareholder is a party or by which such Shareholder or any of its Subject Shares are bound, or (iii) violate any applicable law, rule, regulation, order, judgment, or decree applicable to such Shareholder, except for in each case under clauses (i) and (ii) as would not impair such Shareholder’s ability to perform its obligations under this Agreement.
SECTION 5.5    Transaction Fee.  Except as otherwise disclosed by such Shareholder to Montage in writing prior to the date of this Agreement, such Shareholder and its Affiliates have not employed any investment banker, broker or finder in connection with the transactions contemplated 

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by the Merger Agreement who might be entitled to any fee or any commission in connection with or upon consummation of the Merger or the transactions contemplated by this Agreement.
SECTION 5.6    Acknowledgement.  Such Shareholder understands and acknowledges that each of Montage, New Holdco, Merger Sub 1 and Merger Sub 2 is entering into the Merger Agreement in reliance upon such Shareholder’s execution, delivery and performance of this Agreement.
ARTICLE VI     
REPRESENTATIONS AND WARRANTIES OF MONTAGE
Montage hereby represents and warrants to the Shareholders as follows:  
SECTION 6.1    Authorization.  Montage and New Holdco have all necessary legal capacity, corporate power and authority to execute and deliver this Agreement and to perform its obligations hereunder.  This Agreement has been duly authorized, executed and delivered by Montage and New Holdco and, assuming it has been duly and validly executed and delivered by the other parties hereto, constitutes a legal, valid and binding obligation of Montage and Holdco, enforceable against each in accordance with the terms of this Agreement, except to the extent that enforceability may be limited by (i) applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance or other similar laws now or hereafter in effect relating to creditors’ rights generally, and (ii) general principles of equity.
SECTION 6.2    No Conflicts.  Except as set forth in the Merger Agreement (including, without limitation, filings as may be required under applicable securities laws), (x) no filing with, and no permit, authorization, consent or approval of, any Governmental Entity or any other Person is necessary for the execution of this Agreement by Montage or New Holdco and the performance by Montage and New Holdco of their respective obligations hereunder, and (y) none of the execution and delivery of this Agreement by Montage and New Holdco, or the consummation by Montage and New Holdco of the transactions contemplated by this Agreement or compliance by Montage and New Holdco with any of the provisions of this Agreement shall (i) conflict with or result in any breach of the organizational documents of Montage or New Holdco, (ii) conflict with, result in any violation of, require any consent under or constitute a default (whether with notice or lapse of time or both) under any of the terms, conditions or provisions of any note, contract, lease, license, permit, agreement, commitment, arrangement, understanding, mortgage, bond, indenture, or other obligation of any kind to which Montage or New Holdco is a party or by which Montage or New Holdco or any of their respective properties is bound; or (iii) violate any judgment, order, injunction, decree or award of any court, administrative agency or other Governmental Entity that is binding on Montage or New Holdco or any of their respective properties, except for in each case under 

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clauses (i) through (iii) as would not impair the ability of such party to perform its obligations under this Agreement.
ARTICLE VII     
TERMINATION
SECTION 7.1    This Agreement and all obligations of the parties hereunder shall automatically terminate upon the expiration of the Voting Period.  Upon the termination of this Agreement, none of the parties hereto shall have any rights or obligations hereunder and this Agreement shall become null and void and have no effect; provided, however, that Section 8.2 and Sections 8.6 through 8.13 shall survive termination of this Agreement.  Notwithstanding the foregoing, termination of this Agreement shall not relieve any party from any liability, or prevent any party from seeking any remedies (at law or in equity) against any other party, for that party’s breach of any of its representations, warranties, covenants or obligations under this Agreement prior such termination.
ARTICLE VIII     
MISCELLANEOUS
SECTION 8.1    No Agreement as Director or Officer.  Notwithstanding any provision of this Agreement to the contrary, the Shareholders have entered into this Agreement in their capacity as shareholders of Marigold, and nothing in this Agreement shall limit, restrict or otherwise affect Dianna Mell Meredith Frazier in her capacity as a director of Marigold from acting in such capacity or voting in such capacity in her sole discretion on any matter, including in exercising rights under the Merger Agreement.  
SECTION 8.2    Publication.  Each Shareholder hereby consents to and authorizes Montage and/or Marigold to publish and disclose in any and all applicable filings with the SEC, the FCC or any other Governmental Entity, and any other announcements, disclosures or filings required by applicable Law such Shareholder’s identity and ownership of Marigold Common Shares and the nature of such Shareholder’s commitments, arrangements and understandings pursuant to this Agreement and/or the Merger Agreement; provided, that Montage and Marigold shall give each Shareholder and its legal counsel a reasonable opportunity to review and comment on such publications or disclosures prior to being made public.
SECTION 8.3    Amendments, Waivers, etc.  This Agreement may be amended by an instrument in writing signed on behalf of Montage and each of the Shareholders that would be bound by such amendment.  Any agreement on the part of any party hereto to any waiver of compliance with any representations, warranties, covenants or agreements contained in this Agreement shall be valid only if set forth in a written instrument signed on behalf of such party.  

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The waiver by any party of a breach of any provision hereunder shall not operate or be construed as a waiver of any prior or subsequent breach of the same or any other provision hereunder.
SECTION 8.4    Enforcement of Agreement; Specific Performance.  The Shareholders acknowledge and agree that Montage would be irreparably damaged if any of the provisions of this Agreement are not performed in accordance with their specific terms or are otherwise breached and that any non-performance, breach or threatened breach of this Agreement by any Shareholder could not be adequately compensated by monetary damages alone and that Montage would not have any adequate remedy at law. Accordingly, each of Montage and New Holdco shall be entitled (in addition to any other remedy that may be available to it whether in law or equity, including monetary damages) to seek and obtain (a) enforcement of any provision of this Agreement by a decree or order of specific performance and (b) a temporary, preliminary and/or permanent injunction to prevent breaches or threatened breaches of any provisions of this Agreement without posting any bond or undertaking. The Shareholders further agree that they shall not object to the granting of injunctive or other equitable relief on the basis that there exists adequate remedy at law. Each Shareholder hereby expressly further waives (i) any defense in any action for specific performance that a remedy at law would be adequate or that an award of specific performance is not an appropriate remedy for any reason at law or in equity and (ii) any requirement under any Law to post security as a prerequisite to obtaining equity relief. Each Shareholder agrees that Montage’s initial choice of remedy will be to seek specific performance of this Agreement in accordance with its terms. If a court of competent jurisdiction denies such relief, Montage may seek alternative remedies, including damages in the same or another proceeding.
SECTION 8.5    Notices.  All notices and other communications in connection with this Agreement shall be in writing and shall be deemed given (i) on the date of delivery if delivered personally or if sent via facsimile (with confirmation via express courier utilizing next-day service), (ii) on the earlier of confirmed receipt or the third (3rd) Business Day following the date of mailing if mailed by registered or certified mail (return receipt requested) or (iii) on the first (1st) Business Day following the date of dispatch if delivered utilizing next-day service by an express courier (with confirmation) to the parties at the following addresses (or at such other address for a party as shall be specified by like notice):
(a)    If to Montage or New Holdco, addressed to it at:
Media General, Inc. 
333 East Franklin Street  
Richmond, Virginia 23293  
Attention:  Andrew C. Carington, Esq.  
Facsimile:  (804) 887-7021

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with a copy (which shall not constitute notice) to:
Fried, Frank, Harris, Shriver & Jacobson LLP 
One New York Plaza 
New York, New York 10004  
Attention:  Philip Richter, Esq. 
Facsimile:  (212) 859-4000
(b)    If to Marigold, addressed to it at:
Meredith Corporation 
1716 Locust Street 
Des Moines, Iowa 50309-3023  
Attention:  John Zieser 
Facsimile:  (512) 284-3840
with a copy (which shall not constitute notice) to:
Cooley LLP 
1299 Pennsylvania Avenue, NW, Suite 700  
Washington, DC 20004-2400 
Attention:    J. Kevin Mills 
Facsimile:  (202)842-7899
and
McDermott, Will & Emery LLP 
227 West Monroe  
Chicago, IL 60606-5096 
Attention:    Eric Orsic and Michael Sorrow 
Facsimile:  (312) 984-7700
(c)    If to any Shareholder, addressed to it at the address set forth below such Shareholder’s signature hereto;
or, in each case, to that other address as any party shall specify by written notice so given, and notice shall be deemed to have been delivered as of the date so telecommunicated or personally delivered.
SECTION 8.6    Headings; Titles.  When a reference is made in this Agreement to Articles, Sections or Schedules, such reference shall be to an Article or Section of or Schedule to this Agreement unless otherwise indicated.  The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement.  

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Whenever the words “include,” “includes” or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation.”  This Agreement shall not be interpreted or construed to require any person to take any action, or fail to take any action, if to do so would violate any applicable Law.
SECTION 8.7    Severability.  Any term or provision of this Agreement which is invalid or unenforceable in any jurisdiction shall, as to that jurisdiction, be ineffective to the extent of this invalidity or unenforceability without rendering invalid or unenforceable the remaining terms and provisions of this Agreement or affecting the validity or enforceability of any of the terms or provisions of this Agreement in any other jurisdiction. Upon determination that any term or other provision is invalid or incapable of being enforced, the parties shall negotiate in good faith to modify this Agreement as to affect the original intent of the parties as closely as possible in an acceptable manner to the end that the transactions contemplated hereby are fulfilled to the extent possible.
SECTION 8.8    Entire Agreement.  This Agreement (together with the Merger Agreement, to the extent referred to in this Agreement, and any documents delivered by the parties in connection herewith), constitutes the entire agreement among the parties with respect to the subject matter of this Agreement, and supersedes all prior agreements and understandings, both written and oral, among the parties, with respect to the subject matter of this Agreement.
SECTION 8.9    Assignment; Binding Effect; No Third Party Beneficiaries; Further Action.  Neither this Agreement nor any of the rights, interests or obligations hereunder shall be assigned by any of the parties; provided that Montage and New Holdco each may assign their respective rights, interests or obligations hereunder to one or more of its Subsidiaries.  This Agreement shall be binding upon and shall inure to the benefit of Montage, New Holdco, Marigold and their respective successors and assigns and shall be binding upon the Shareholders and the Shareholders’ successors, assigns, heirs, executors and administrators.  Notwithstanding anything contained in this Agreement to the contrary, nothing in this Agreement, expressed or implied, is intended to confer on any Person (other than, in the case of Marigold and Montage, their respective successors and assigns and, in the case of the Shareholders, the Shareholders’ successors, assigns, heirs, executors and administrators) any rights, remedies, obligations or liabilities under or by reason of this Agreement.  Each of the Shareholders, Montage, New Holdco and Marigold shall take any further action and execute any other instruments as may be reasonably requested by the other parties to this Agreement to effectuate the intent of this Agreement.
SECTION 8.10    Mutual Drafting.  Each party has participated in the drafting of this Agreement, which each party acknowledges is the result of extensive negotiations between the parties. This Agreement shall not be deemed to have been prepared or drafted by any one party or another or any party’s attorneys.

14

SECTION 8.11    Governing Law and Consent to Jurisdiction.  This Agreement and all claims or causes of action (whether in contract, tort or otherwise) that may be based upon, arise out of or relate to this Agreement or the negotiation, execution or performance of this Agreement (including any claim or cause of action based upon, arising out of or related to any representation or warranty made in or in connection with this Agreement or as an inducement to enter into this Agreement) shall be governed and construed in accordance with the internal Laws of the State of Delaware, without regard to any applicable conflicts of law principles that would result in the application of the Laws of any other jurisdiction.  The parties hereto agree that any suit, action or proceeding seeking to enforce any provision of, or based on any matter arising out of or in connection with, this Agreement or the transactions contemplated hereby shall be brought exclusively in the Chancery Court of the State of Delaware and any state appellate court therefrom or, if such court lacks subject matter jurisdiction, the United States District Court sitting in New Castle County in the State of Delaware, and each of the parties hereby irrevocably consents to the exclusive jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action or proceeding and irrevocably waives, to the fullest extent permitted by Law, any objection that it may now or hereafter have to the laying of the venue of any such suit, action or proceeding in any such court or that any such suit, action or proceeding brought in any such court has been brought in an inconvenient forum.  Process in any such suit, action or proceeding may be served on any party anywhere in the world, whether within or without the jurisdiction of any such court.  Without limiting the foregoing, each party agrees that service of process on such party as provided in Section 8.5 shall be deemed effective service of process on such party.  EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING (WHETHER IN CONTRACT OR TORT OR OTHERWISE) ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.
SECTION 8.12    Counterparts; Facsimiles.  This Agreement may be executed in two or more counterparts, all of which shall be considered one and the same agreement and shall become effective when counterparts have been signed by each of the parties and delivered to the other parties, it being understood that each party need not sign the same counterpart.
SECTION 8.13    Liability.  The rights and obligations of each of the Shareholders under this Agreement shall be several and not joint. All references to actions to be taken by the Shareholders, or representations and warranties to be made, under this Agreement refer to actions to be taken or representations and warranties to be made by Shareholders acting severally and not jointly.  Except for any liability for claims, losses, damages, liabilities or other obligations arising out of an Shareholder’s failure to perform its obligations hereunder, Montage agrees that no Shareholder (in its capacity as a Shareholder of Marigold) will be liable for claims, losses, damages, liabilities or other obligations resulting from or relating to the Merger Agreement, including any breach by Marigold of the Merger Agreement, and that Marigold shall not be liable for claims, losses, damages, 

15

liabilities or other obligations resulting from or related to any Shareholder’s failure to perform its obligations hereunder.
SECTION 8.14    No Ownership Interest.  Nothing contained in this Agreement shall be deemed to vest in any other person any direct or indirect ownership or incident of ownership of or with respect to any Subject Shares.  All rights, ownership and economic benefits of and relating to the Subject Shares shall remain vested in and belong to the holder thereof, and no other person shall have any authority to exercise any power or authority to direct any Shareholder in the voting of any of the Subject Shares except as provided in this Agreement.
SECTION 8.15    No Effect on Marigold Class B Common Stock.  Notwithstanding anything to the contrary in this Agreement or in Marigold’s Restated Articles of Incorporation, as amended, Marigold agrees that neither the execution and delivery by the Shareholders of this Agreement nor the performance by the Shareholders of any of the obligations hereunder will have any adverse effect on the Shareholders’ ownership of Marigold Class B Common Stock.  Without limiting the foregoing, in no event shall the execution and delivery by the Shareholders of this Agreement or the performance by the Shareholders of any of their obligations hereunder be deemed to constitute a Transfer of any Subject Shares or result in the conversion of any Subject Shares constituting Marigold Class B Common Stock held by the Shareholders into shares of Marigold Common Stock.

(Signature pages follow)

16

IN WITNESS WHEREOF, Montage, New Holdco, Marigold and the Shareholders have caused this Agreement to be duly executed as of the day and year first above written.

MEDIA GENERAL, INC.

By: /s/ Andrew C. Carington    
Name:    Andrew C. Carington
Title:     Vice President, General Counsel and Secretary 

MONTAGE NEW HOLDCO, INC.

By:/s/ Andrew C. Carington    
Name:    Andrew C. Carington
Title:     Vice President, General Counsel and Secretary 

 

Signature Page to Voting and Support Agreement (Marigold Family)

IN WITNESS WHEREOF, Montage, Marigold and the Shareholders have caused this Agreement to be duly executed as of the day and year first above written.

MEREDITH CORPORATION

By:  /s/ Joseph Ceryance    
      Joseph H. Ceryanec
      Chief Financial Officer
 

Signature Page to Voting and Support Agreement (Marigold Family)

IN WITNESS WHEREOF, Montage, Marigold and the Shareholders have caused this Agreement to be duly executed as of the day and year first above written.

Shareholders:

DIANNA MELL MEREDITH FRAZIER

/s/ D M M Frazier    
Dianna Mell Meredith Frazier, individually and 
as trustee / investment adviser of Meredith 
family trusts that own Subject Shares

c/o Ms. Chris Sidwell
Meredith Corporation
1716 Locust Street
Des Moines, IA  50309

EDWIN T. MEREDITH, IV

/s/ Edwin T. Meredith, IV    
Edwin T. Meredith, IV, as trustee / investment 
adviser of Meredith family trusts that own 
Subject Shares

c/o Ms. Chris Sidwell
Meredith Corporation
1716 Locust Street
Des Moines, IA  50309

Signature Page to Voting and Support Agreement (Marigold Family)

Schedule A
Beneficial Ownership of Marigold Common Shares

	
			
	Shareholder
	Marigold Common Stock
Owned Shares
	Marigold Class B Common Stock—Owned Shares

	Dianna Mell Meredith Frazier
	69,083.992
	2,397,491.602

	Edwin T. Meredith, IV
	7,200
	2,499,883

Notes:

		
	1.
	600,000 shares of Marigold Class B Common Stock held by a charitable trust and 92,412 shares of Marigold Common Stock and 92,412 shares of Class B Marigold Common Stock held by a private foundation are reported as beneficially owned by the Shareholders with “shared” voting and dispositive power in a Schedule 13D, as amended, filed by the Shareholders, but such shares are not included as Owned Shares or Subject Shares for purposes of this Agreement and are, therefore, excluded from the above table. 

		
	2.
	Certain Marigold Common Shares that are deemed beneficially owned by the Shareholders are held in various trusts of which one or both Shareholders are trustees or investment advisers.  The Shareholders, individually or acting as a group, have the power to exercise investment and voting control as to the matters set forth in this Agreement with respect to such shares.  

		
	3.
	Of the shares of Marigold Common Stock reported as beneficially owned by Dianna Mell Meredith Frazier in the table above, 53,600 of such shares represent shares underlying stock options and 2,130 of such shares represent unvested restricted stock.

		
	4.
	Of the shares of Marigold Common Stock reported as beneficially owned in the table above, Dianna Mell Meredith Frazier and Edwin T. Meredith, IV share investment and voting power over 7,200 of such shares and, therefore, such shares are included in the table for both Shareholders.

		
	5.
	Of the shares of Marigold Class B Common Stock reported as beneficially owned in the table above, Dianna Mell Meredith Frazier and Edwin T. Meredith, IV share investment and voting power over 479,670 of such shares and, therefore, such shares are included in the table for both Shareholders.

Schedule AEX-10.1

 EXHIBIT 10.1 

FORM OF 
 TRANSITIONAL
OPERATING AGREEMENT 
 This Transitional Operating Agreement (“Agreement”) is entered into as of
                     (the “Effective Date”) by and between GAIAM, INC. and GAIAM AMERICAS, INC. (collectively,
“Gaiam Brand”), on one side, and GAIA, INC. DBA GAIAMTV (“GTV”), on the other side, on the following terms and conditions: 

RECITALS 
 WHEREAS, GTV owns and
controls the real property (including the buildings and certain equipment and fixtures) located at 833 W. South Boulder Road, Louisville, CO 80027 (the “Louisville Campus”); 

WHEREAS, Gaiam Brand owns and controls certain contractual rights, business equipment and systems (including servers and software), vendor
relationships and has rights to the services of certain individuals as employees; 
 WHEREAS, GTV and Gaiam Brand mutually desire to
cooperate and share certain of the benefits and financial responsibilities for certain of the foregoing rights and assets, for a limited period of time, in the manner set forth herein; 

NOW, THEREFORE, in consideration of the agreements and obligations set forth in this Agreement, and for other good and valuable consideration
(the receipt and sufficiency of which are hereby acknowledged), the parties hereto hereby agree as follows: 
 AGREEMENT 

 

	1.	Transition Period. As used herein, the “Transition Period” means the period commencing on the Spin-Off Date and ending twenty-four (24) months after the last day of the month in which a
Spin-Off Event occurs. 

  

	 	a.	“Spin-Off Date” means the date on which a Spin-Off Event occurs. 

  

	 	b.	“Spin-Off Event” means a transaction or corporate restructuring pursuant to which GTV is “spun off” as a separate public company. 

 

	2.	Space and Facilities: Gaiam Brand as Tenant and GTV as Landlord / Lease for the Louisville Campus. Each of GTV (as landlord) and Gaiam Brand (as tenant) shall enjoy certain rights and undertake certain
obligations with respect to Gaiam Brand’s tenancy at the Louisville Campus, on the terms and conditions set forth in a separate Lease Agreement entered into by Gaiam Brand and GTV (the “Lease”). All matters relating to Gaiam
Brand’s tenancy at the Louisville Campus shall be governed by the Lease, except as specifically set forth in this Agreement. 

	3.	Gaiam Brand’s Access to and Use of Production Studios. 

  

	 	a.	GTV owns and controls two (2) production studios at the Louisville Campus (the “Studios”). 

  

	 	b.	GTV hereby agrees that, during the term of Gaiam Brand’s tenancy under the Lease, Gaiam Brand will have access to and use of one of the Studios (including use of all equipment installed and/or located therein) for
up to fourteen (14) days per calendar quarter, on a “no charge” basis. 

  

	 	c.	Gaiam Brand and GTV will communicate and cooperate in good faith with respect to scheduling Gaiam Brand’s use of the Studios as provided herein. Without limiting the foregoing, Gaiam Brand will provide as much
advance notice as possible to GTV with regard to Gaiam Brand’s preferred shooting dates, and which of the two Studios would be ideal for Gaiam Brand’s use in each instance; and GTV will use good faith efforts to accommodate Gaiam
Brand’s requests as to dates and studio preferences (taking into account GTV’s own production schedule). 

  

	 	d.	If for any reason Gaiam Brand desires to use the Studios for more than fourteen (14) days in any calendar quarter, then Gaiam Brand’s access to and use of the Studios shall be on a “space available”
basis (as determined by GTV in its good faith discretion); and Gaiam Brand shall pay GTV for such use at a “day rate” of Five Hundred Dollars ($500) per day (it being understood that, for these purposes, a “day” shall mean a
consecutive 24-hour period). 

  

	4.	Digital Asset Management System (Front Porch Digital). 

  

	 	a.	Gaiam Brand is a party to an agreement (the “FPD Agreement”) with Front Porch Digital (“FPD”), a company which provides the digital asset management system currently used by Gaiam Brand
and GTV. Gaiam Brand has advised GTV that the FPD Agreement will expire on July 25, 2016. 

  

	 	b.	GTV will have access to the FPD System for the duration of the term of the current FPD Agreement. Following the expiration of the current FPD Agreement, GTV will be responsible for procuring its own agreement with
respect to a digital asset management system. 

  

	 	c.	In consideration of Gaiam Brand providing GTV with access to the FPD System for the duration of the term of the FPD Agreement, GTV will pay to Gaiam Brand an amount equal to the FPD Contribution, payable on a monthly
basis, within 15 days following month end. 

  
 2 

	 	d.	The “FPD Contribution” means an amount equal to sixty percent (60%) of the monthly amounts invoiced to Gaiam by FPD under the FPD Agreement in respect of the period from January 1, 2015
through the expiration of the term of the current FPD Agreement. 

  

	5.	Digital Distribution Staff. 

  

	 	a.	During calendar year 2015 only, GTV’s digital distribution staff (the “GTV Digital Staff”) will provide services for the benefit of Gaiam Brand relating to digital distribution of content owned or
controlled by Gaiam Brand. 

  

	 	b.	Without limiting the foregoing, during calendar year 2015 only, the GTV Digital Staff will solicit, market, promote and exploit content owned or controlled by Gaiam Brand to all appropriate third party digital
distribution partners, as may be requested by Gaiam Brand; and the GTV Digital Staff will provide related services to Gaiam Brand and those partners in a customary manner (including, without limitation, delivery of assets and metadata, and
collection and reporting of revenues). 

  

	 	c.	In consideration of the foregoing services rendered by the GTV Digital Staff for the benefit of Gaiam Brand during calendar year 2015, Gaiam Brand will pay to GTV an amount equal to the GTV Digital Staff Contribution,
payable on a monthly basis, within 15 days following the month end. 

  

	 	d.	The “GTV Digital Staff Contribution” means an amount equal to forty percent (40%) of the aggregate of all salaries, T&E expenses and cost of employee benefits paid by GTV which are attributable
to the GTV Digital Staff in respect of calendar year 2015. 

  

	6.	IT and IS (Information Technology and Information Systems). 

  

	 	a.	During the Transition Period, Gaiam Brand’s IT/IS staff will provide services for the benefit of GTV relating to IT and IS access, maintenance and support (including, without limitation, domain name management and
SSL Certificate support); and in consideration of those services, GTV will pay to Gaiam Brand the amounts detailed on Schedule A annexed hereto, payable on a monthly basis, within 15 days following month end. 

 

	 	b.	GTV will have access to certain of Gaiam Brand’s technology and software systems and platforms, as more specifically listed on Schedule A annexed hereto, and for the time periods listed on such Schedule A. (For the
avoidance of doubt, after the expiration of the applicable time periods listed on Schedule A, GTV will cease to have access to the applicable systems and platforms.) In consideration of the foregoing access rights, GTV will pay to Gaiam Brand the
amounts detailed on Schedule A annexed hereto, payable on a monthly basis, within 15 days following month end. 

  

	7.	Finance & Accounting Services. 

  

	 	a.	During the Transition Period, Gaiam Brand’s Finance staff will provide services for the benefit of GTV relating to tax provision preparation, tax return preparation and filing, including sales and use taxes.

  
 3 

	 	b.	In consideration of the foregoing services rendered by Gaiam Brand for the benefit of GTV during the Transition Period, GTV will pay to Gaiam Brand an amount equal to the F&A Contribution, payable on a monthly
basis, within 15 days following month end. 

  

	 	c.	The “F&A Contribution” means (i) $2,375 per month in respect of calendar year 2015, (ii) $2,625 per month in respect of calendar year 2016 and (iii) $2,775 per month in respect of
calendar year 2017. 

  

	8.	Insurance (including Workers Compensation). 

  

	 	a.	During the Transition Period, GTV will continue to be included as a “named insured” under all of the insurance policies (including workers’ compensation) that Gaiam Brand has purchased. 

 

	 	b.	In consideration of Gaiam Brand including GTV under the aforesaid policies during the Transition Period, GTV will pay to Gaiam Brand an amount equal to the Insurance Contribution, payable on a monthly basis, within 15
days following month end. 

  

	 	c.	The “Insurance Contribution” means $7,000 per month in respect of calendar year 2015. For each of calendar year 2016 and 2017, the Insurance Contribution will be a monthly amount equal to the “GTV
Share” of the total insurance premiums payable by Gaiam Brand in respect of the applicable calendar year. The “GTV Share” means a fraction, the numerator of which is $84,000 and the denominator of which is the total insurance
premiums paid by Gaiam Brand in respect of calendar year 2015. Gaiam Brand will notify GTV of the details regarding the calculation of the Insurance Contribution for each of calendar year 2016 and 2017 on or before November 30 of the preceding
calendar year. 

  

	9.	Human Resources Staff. 

  

	 	a.	During the Transition Period, Gaiam Brand’s human resources staff (the “HR Staff”) will provide services for the benefit of GTV relating to human resources (including with respect to payroll,
employee benefits, etc.). 

  

	 	b.	In consideration of the foregoing services rendered by the HR Staff for the benefit of GTV during the Transition Period, GTV will pay to Gaiam Brand an amount equal to the HR Contribution, payable on a monthly basis,
within 15 days following month end. 

  

	 	c.	 The “HR Contribution” means $9,250 per month in respect of calendar year 2015. For each of calendar year 2016 and 2017, the HR
Contribution will be a monthly amount equal to the “GTV Employee Percentage” of all salaries, T&E expenses and cost of employee benefits paid by Gaiam Brand which are attributable to the HR Staff for the applicable calendar year. The
“GTV Employee Percentage” means the total number of GTV employees, as a percentage of the total number of all employees of Gaiam Brand and GTV, collectively, as of October 31 of the calendar year immediately preceding the
calendar year at issue. (By way of example, for purposes of calculating the HR 

  
 4 

	 	
Contribution for 2016, the GTV Employee Percentage shall be calculated as of October 31, 2015.) Gaiam Brand will notify GTV of the details regarding the calculation of the HR Contribution
for each of calendar year 2016 and 2017 on or before November 30 of the preceding calendar year. 

  

	 	d.	In addition to the HR Contribution, GTV will pay to Gaiam Brand the GTV Employee Percentage of any costs incurred by Gaiam Brand for employee events which GTV agrees to participate in. 

 

	10.	Employee Benefits. 

  

	 	a.	During the Transition Period, GTV’s employees will continue to participate in Gaiam Brand’s employee benefit plans, subject to subparagraph 10.d. below. 

 

	 	b.	In consideration of Gaiam Brand including GTV’s employees under Gaiam Brand’s employee benefit plans during the Transition Period, GTV will pay to Gaiam Brand an amount equal to the Benefits Contribution,
payable on a monthly basis, within 15 days following month end. 

  

	 	c.	The “Benefits Contribution” means all premiums and/or other amounts paid by Gaiam Brand in connection with employee benefits for GTV’s employees. 

 

	 	d.	Notwithstanding the foregoing, on an annual basis during the Transition Period, GTV will have the option to discontinue its participation in the Gaiam Brand employee benefits program. GTV may exercise such option with
respect to a particular calendar year by providing written notice to Gaiam Brand no later than September 15 of the preceding calendar year. 

  

	 	e.	During the Transition Period, GTV’s employees will have access to all of the classes offered by Gaiam Brand to Gaiam Brand’s employees. 

 

	11.	Cleaning & Maintenance Services and Plant Care Services. 

  

	 	a.	During the Transition Period, GTV will be entitled to use and enjoy the benefits of (i) the cleaning and maintenance services provided by Robert Chavez’s company with respect to Building C at the Louisville
Campus (pursuant to Gaiam Brand’s contract with Mr. Chavez’s company), as well as (ii) plant care services for all indoor plants in Building C at the Louisville Campus. 

 

	 	b.	In consideration of those services, GTV will pay to Gaiam Brand an amount equal to the Maintenance Services Contribution, payable on a monthly basis, within 15 days following month end. 

 

	 	c.	The “Maintenance Services Contribution” means the GTV Allocated Share of all amounts paid by Gaiam Brand for (i) the cleaning and maintenance services provided by Robert Chavez’s company with
respect to Building C at the Louisville Campus (pursuant to Gaiam Brand’s contract with Mr. Chavez’s company), as well as (ii) plant care services for all indoor plants in Building C at the Louisville Campus. The “GTV
Allocated Share” means the square footage within Building C that is occupied, used or allocated to GTV, as a percentage of the total square footage within Building C that is occupied, used or allocated to Gaiam Brand and GTV, collectively.
(For the avoidance of doubt, square footage for shared space—such as lobby areas, bathrooms and kitchens—shall not be taken into account in calculating the GTV Allocated Share.) 

  
 5 

	12.	Miscellaneous. 

  

	 	a.	This Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter hereof, supersedes all prior correspondence, negotiations, understandings and agreements between the parties
hereto with respect to the subject matter hereof, whether oral, written or otherwise, and may not be changed, modified or amended except by a written instrument signed by all of the parties hereto. 

 

	 	b.	This Agreement is entered into in the State of Colorado and shall be construed in accordance with the laws of the State of Colorado applicable to contracts entered into and to be wholly performed therein (without
giving effect to any conflict of laws principles under Colorado law). 

  

	 	c.	This Agreement may be executed in one more counterparts, each of which shall constitute an original, and all of which taken together shall be deemed to constitute one and the same instrument. This Agreement may be
executed and delivered by electronic facsimile transmission or in Portable Document Format (PDF) with the same force and effect as if it were executed and delivered by the parties simultaneously in the presence of one another, and signatures on a
facsimile or PDF copy hereof shall be deemed authorized original signatures. 

  

									
	GAIAM BRAND:	 		  	GTV:
			
	GAIAM, INC.	 		  	GAIA, INC. dba GaiamTV
					
	By:	 	  
	 		  	By:	  	  

	Name:	 		  	Name:
	Title:	 		  	Title:
				
	GAIAM AMERICAS, INC.	 		  		  	
					
	By:	 	  
	 		  		  	
	Name:	 		  		  	
	Title:	 		  		  	

  
 6 

 Schedule A 

GTV’s Access to Gaiam Brand IT/IS Staff 

and to 
 IT/IS Technology, Software
Systems & Platforms 
  

					
	 Services / System / Platform
	  	 Time Period
	    	 GTV Allocation

	“Full Bundle” for 2015	  	1/1/15 thru 12/31/15	    	$22,506.75 per month**
	 Gaiam Brand IT/IS Staff Services
	  		    	
	 Phones
	  		    	
	 Canon Copiers
	  		    	
	 Microsoft Office 365
	  		    	
	 Network & Hosting Infrastructure
	  		    	
	 (incl. Sungard and PCI Compliance Services)
	  		    	

  

	** 	2015 GTV Allocation is subject to reduction by $1,784 per month if and when each of Gaiam Brand and GTV implement separate phone systems, under separate agreements with 8x8 (but only if separate phone systems are
“live” prior to 11/30/2015). 

  

					
	“Full Bundle” for 2016	  	1/1/16 thru 9/30/16	  	$22,623.24 per month**
		  	10/1/16 thru 12/31/16	  	$17,145.24 per month++
	 Gaiam Brand IT/IS Staff Services
	  		  	
	 Canon Copiers
	  		  	
	 Microsoft Office 365
	  		  	
	 Network & Hosting Infrastructure
	  		  	
	 (incl. Sungard++ and PCI Compliancexx
Services)
	  		  	

  

	** 	2016 GTV Allocation assumes that phones are not included in the “Full Bundle” for 2016. 

	++ 	Sungard agreement expires on 9/30/16 and will not be renewed. Effective 10/1/16: (i) GTV will procure its own hosting/cloud service provider and remove all GTV equipment from Sungard facilities; and (ii) the
2016 GTV Allocation of $22,634.24 per month will be reduced by $5,489 to **reflect the difference in cost between Sungard and a new service provider. 

	xx 	All dates listed for continued sharing of Network & Hosting Infrastructure are subject to earlier end date if PCI Compliance requires. 

  
 A-1 

					
	“Full Bundle” for 2017	  	1/1/17 thru 12/31/17	  	TBD**
	 Gaiam Brand IT/IS Staff Services
	  		  	
	 Canon Copiers
	  		  	
	 Microsoft Office 365
	  		  	
	 Network & Hosting Infrastructure
	  		  	
	 (incl. PCI Compliancexx Services)
	  		  	

  

	** 	The 2017 GTV Allocation will be based on the GTV Allocation in effect for December 2016, but subject to adjustment and good faith negotiations to occur in Q3 2016, to take into account any changes in vendor prices
and/or staff salaries and/or associated staff costs which will take effect in 2017. 

	xx 	All dates listed for continued sharing of Network & Hosting Infrastructure are subject to earlier end date if PCI compliance requires. 

 

	•	 	Note 1 re: Canon Copiers: The GTV Allocation in 2016 and/or 2017 will be reduced by $3,960 per month if and when GTV establishes a separate copier relationship to replace Canon (provided that GTV will refrain from doing
so at any time when it would have a material adverse financial impact on Gaiam Brand—e.g., if doing so would trigger a termination payment to Canon). 

  

	•	 	Note 2 re: Microsoft Office 365: The GTV Allocation for 2015 and 2016 assumes that GTV has 83 users on Microsoft Office 365. If the number of GTV users increases or decreases, then the GTV Allocation will be adjusted up
or down (as appropriate) based on an annual subscription rate of $265 per user per year. 

  

	•	 	Note 3 re: Microsoft Office 365: The GTV Allocation in 2016 and/or 2017 will be reduced by $1,832.92 per month (assuming 83 GTV users) if and when GTV establishes a separate office software suite relationship to replace
Microsoft Office 365 (provided that GTV will refrain from doing so at any time when it would have a material adverse financial impact on Gaiam Brand—e.g., if doing so would trigger a termination payment to Microsoft). 

 

	•	 	Note 4 re: Notice of Contract Renewals, or Increases to Prices or Salaries: Gaiam Brand will notify GTV at least 30 days prior to (i) committing to any renewal of any contract for any services or rights under this
Schedule A or (ii) implementing any increases to prices or salaries for any of the services or rights under this Schedule A. 

  
 A-2 

	•	 	Technology Space Allocations: As of August 20, 2015, Gaiam Brand and GTV are sharing access to the IDF closets, server rooms and storage areas located within Building A, Building B and Building C on the
Louisville Campus. Effective no later than the date of a Spin-Off Event, the following space allocations shall apply: 

  

	 	a.	Gaiam Brand will have separate, exclusive and secure access and control over IDF Closet 1 (located on the first floor of Building C behind the reception area); 

 

	 	b.	Gaiam Brand and GTV (along with Real Goods) will have shared access to IDF Closet 2 (located on the second floor of Building B); 

  

	 	c.	Gaiam Brand will have separate, exclusive and secure access and control over the server room and storage area located in the hallway on the first floor of Building B; 

 

	 	d.	Gaiam Brand will have shared access to the DMARC closet on the first floor of Building A. 

  

	•	 	Air Conditioning Units: GTV will ensure that each server room to which Gaiam Brand will have separate, exclusive and secure access and control is equipped with two (2) functioning air conditioning units, and
one (1) functioning backup air conditioning unit. 

  
 A-3

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