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      REGISTRATION
        RIGHTS AGREEMENT

       

      This
        Registration Rights Agreement (this “Agreement”)
        is
        made and entered into effective as of December 18, 2007 (the “Effective
        Date”)
        between UFood Restaurant Group, Inc. (f/k/a UFood Franchise Company), a Nevada
        corporation (the “Company”),
        and
        the persons who have executed the signature page(s) hereto (each, a
“Purchaser”
and
        collectively, the “Purchasers”).

       

      RECITALS:

       

      WHEREAS,
        the Company has entered into an Agreement and Plan of Merger and Reorganization
        with KnowFat Franchise Company, Inc., a Delaware corporation (“KnowFat”),
        pursuant to which a newly organized, wholly-owned subsidiary of the Company
        has
        merged with and into KnowFat, with KnowFat remaining as the surviving entity
        and
        a wholly-owned subsidiary of the Company (the “Merger”);

       

      WHEREAS,
        prior to the Merger, the Company issued Convertible Promissory Notes (the
        “Notes
        Offering”)
        which,
        upon the closing of the Merger and the PPO (as defined below), automatically
        converted into Units (as defined below), consisting of shares (the “Bridge
        Shares”)
        of
        Common Stock (as defined herein) and common stock purchase warrants (the
        “Bridge
        Warrants”)
        to
        purchase shares of Common Stock;

       

      WHEREAS,
        simultaneously with the Merger and to provide the capital required by the
        Company for working capital and other purposes, the Company has offered in
        compliance with Rule 506 of Regulation D and/or Regulation S of the Securities
        Act (as defined herein), to investors in a private placement transaction
        (the
“PPO”),
        units
        (“Units”)
        of its
        securities, each Unit consisting of one share of Common Stock (the “Investor
        Shares”)
        and a
        common stock purchase warrant (the “Investor
        Warrants”)
        to
        purchase one-half (50%) of a share of Common Stock;

       

      WHEREAS,
        the initial closing of the PPO and the closing of the Merger have taken place
        on
        the Effective Date; and

       

      WHEREAS,
        in connection with the Merger, the Notes Offering and the PPO, the Company
        agrees to provide certain registration rights related to the Bridge Shares,
        the
        Investor Shares and the shares of Common Stock issuable upon exercise of
        the
        Bridge Warrants and the Investor Warrants, on the terms set forth
        herein;

       

      NOW,
        THEREFORE,
        in
        consideration of the mutual promises, representations, warranties, covenants,
        and conditions set forth herein, the parties mutually agree as follows:

       

      1.  Certain
        Definitions.
        As used
        in this Agreement, the following terms shall have the following respective
        meanings:

       

      “Approved
        Market”
means
        the Over-the-Counter Bulletin Board, the Nasdaq Stock Market, the New York
        Stock
        Exchange or the American Stock Exchange.

       

      
        
          
          

        

        
          
          

          
            

          

        

        
          
          

        

      

       

      “Blackout
        Period”
means,
        with respect to a registration, a period, in each case commencing on the
        day
        immediately after the Company notifies the Purchasers that they are required,
        because of the occurrence of an event of the kind described in Section 4(f)
        hereof, to suspend offers and sales of Registrable Securities during which
        the
        Company, in the good faith judgment of its board of directors, determines
        (because of the existence of, or in anticipation of, any acquisition, financing
        activity, or other transaction involving the Company, or the unavailability
        for
        reasons beyond the Company’s control of any required financial statements,
        disclosure of information which is in its best interest not to publicly
        disclose, or any other event or condition of similar significance to the
        Company) that the registration and distribution of the Registrable Securities
        to
        be covered by such Registration Statement, if any, would be seriously
        detrimental to the Company and its stockholders and ending on the earlier
        of (1)
        the date upon which the material non-public information commencing the Blackout
        Period is disclosed to the public or ceases to be material and (2) such time
        as
        the Company notifies the selling Holders that the Company will no longer
        delay
        such filing of the Registration Statement, recommence taking steps to make
        such
        Registration Statement effective, or allow sales pursuant to such Registration
        Statement to resume.

       

      “Bridge
        Shares”
has
        the
        meaning given it in the recitals of this Agreement.

       

      “Bridge
        Warrants”
has
        the
        meaning given it in the recitals of this Agreement.

       

      “Business
        Day”
means
        any day of the year, other than a Saturday, Sunday, or other day on which
        the
        Commission is required or authorized to close.

       

      “Commission”
means
        the U. S. Securities and Exchange Commission or any other federal agency
        at the
        time administering the Securities Act.

       

      “Common
        Stock”
means
        the common stock, par value $0.001 per share, of the Company and any and
        all
        shares of capital stock or other equity securities of: (i) the Company which
        are
        added to or exchanged or substituted for the Common Stock by reason of the
        declaration of any stock dividend or stock split, the issuance of any
        distribution or the reclassification, readjustment, recapitalization or other
        such modification of the capital structure of the Company; and (ii) any other
        corporation, now or hereafter organized under the laws of any state or other
        governmental authority, with which the Company is merged, which results from
        any
        consolidation or reorganization to which the Company is a party, or to which
        is
        sold all or substantially all of the shares or assets of the Company, if
        immediately after such merger, consolidation, reorganization or sale, the
        Company or the stockholders of the Company own equity securities having in
        the
        aggregate more than 50% of the total voting power of such other
        corporation.

       

      “Effective
        Date”
means
        the later of (i) the date set forth in the preamble to this Agreement and
        (ii)
        the date of the final closing of the PPO.

       

      “Exchange
        Act”
means
        the Securities Exchange Act of 1934, as amended, and the rules and regulations
        of the Commission promulgated thereunder.

       

      “Family
        Member”
means
        (a) with respect to any individual, such individual’s spouse, any descendants
        (whether natural or adopted), any trust all of the beneficial interests of
        which
        are owned by any of such individuals or by any of such individuals together
        with
        any organization described in Section 501(c)(3) of the Internal Revenue Code
        of
        1986, as amended, the estate of any such individual, and any corporation,
        association, partnership or limited liability company all of the equity
        interests of which are owned by those above described individuals, trusts
        or
        organizations and (b) with respect to any trust, the owners of the beneficial
        interests of such trust.

       

      
        
          
          

        

        
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      “Holder”
means
        each Purchaser or any of such Purchaser’s respective successors and Permitted
        Assignees who acquire rights in accordance with this Agreement with respect
        to
        any Registrable Securities directly or indirectly from a Purchaser or from
        any
        Permitted Assignee.

       

      “Investor
        Shares”
has
        the
        meaning given it in the recitals of this Agreement.

       

      “Investor
        Warrants”
has
        the
        meaning given it in the recitals of this Agreement.

       

      “Majority
        Holders”
means
        at any time Holders representing a majority of the Registrable
        Securities.

       

      “Permitted
        Assignee”
means
        (a) with respect to a partnership, its partners or former partners in accordance
        with their partnership interests, (b) with respect to a corporation, its
        stockholders in accordance with their interest in the corporation, (c) with
        respect to a limited liability company, its members or former members in
        accordance with their interest in the limited liability company, (d) with
        respect to an individual party, any Family Member of such party, (e) an entity
        that is controlled by, controls, or is under common control with a transferor,
        or (f) a party to this Agreement.

       

      “Piggyback
        Registration”
means,
        in any registration of Common Stock as set forth in Section 3(b), the ability
        of
        holders of Registrable Securities to include Registrable Securities in such
        registration.

       

      “Piggyback
        Registration”
means,
        in any registration of Common Stock referenced in Section 3(b), the right
        of
        each Holder to include the Registrable Securities of such Holder in such
        registration.

       

      The
        terms
“register,”
        “registered,”
and
        “registration”
refer
        to a registration effected by preparing and filing a registration statement
        in
        compliance with the Securities Act, and the declaration or ordering of the
        effectiveness of such registration statement.

       

      “Registrable
        Securities”
means
        the Bridge Shares, the Investor Shares and the Registrable Warrant Shares
        but
        excluding (i) any Registrable Securities that have been publicly sold or
        may be
        sold immediately without registration under the Securities Act either pursuant
        to Rule 144(k) of the Securities Act or otherwise; (ii) any Registrable
        Securities sold by a person in a transaction pursuant to a registration
        statement filed under the Securities Act, or (iii) any Registrable Securities
        that are at the time subject to an effective registration statement under
        the
        Securities Act.

       

      “Registrable
        Warrant Shares”
means
        the shares of Common Stock issued or issuable to each Purchaser upon exercise
        of
        the Bridge Warrants and the Investor Warrants. 

       

      
        
          
          

        

        
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      “Registration
        Default Date”
means
        the date that is 90 days after the Registration Filing Date.

       

      “Registration
        Default Period”
means
        the period following the Registration Default Date during which any Registration
        Event occurs and is continuing.

       

      “Registration
        Event”
means
        the occurrence of any of the following events:

       

      (a)  the
        Company fails to file with the Commission the Registration Statement on or
        before the Registration Filing Date;

       

      (b)  the
        Registration Statement is not declared effective by the Commission on or
        before
        the Registration Default Date;

       

      (c)  after
        the
        SEC Effective Date, sales cannot be made pursuant to the Registration Statement
        for any reason (including without limitation by reason of a stop order, or
        the
        Company’s failure to update the Registration Statement) except as excused
        pursuant to Section 3(a); or

       

      (d)  the
        Common Stock generally or the Registrable Securities specifically are not
        listed
        or included for quotation on an Approved Market, or trading of the Common
        Stock
        is suspended or halted on the Approved Market, which at the time constitutes
        the
        principal market for the Common Stock, for more than two full, consecutive
        Trading Days; provided,
        however,
        a
        Registration Event shall not be deemed to occur if all or substantially all
        trading in equity securities (including the Common Stock) is suspended or
        halted
        on the Approved Market for any length of time.

       

      “Registration
        Filing Date”
means
        the date that is 90 days after the Effective Date. 

       

      “Registration
        Statement”
means
        the registration statement that the Company is required to file pursuant
        to this
        Agreement to register the Registrable Securities.

       

      “Rule
        144”
means
        Rule 144 promulgated by the Commission under the Securities Act.

       

      “Rule
        145”
means
        Rule 145 promulgated by the Commission under the Securities Act. 

       

      “Securities
        Act”
means
        the Securities Act of 1933, as amended, or any similar federal statute
        promulgated in replacement thereof, and the rules and regulations of the
        Commission thereunder, all as the same shall be in effect at the
        time.

       

      “SEC
        Effective Date”
means
        the date the Registration Statement is declared effective by the
        Commission.

       

      “Trading
        Day”
means
        any day on which the national securities exchange, the Nasdaq Stock Market,
        the
        NASD Over-the-Counter Bulletin Board or such other securities market or
        quotation system, which at the time constitutes the principal securities
        market
        for the Common Stock, is open for general trading of securities.

       

      
        
          
          

        

        
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      2.  Term.
        This
        Agreement shall continue in full force and effect for a period of two years
        from
        the Effective Date, unless terminated sooner hereunder.

       

      3.  Registration.

       

      (a)  Registration
        on Form SB-2.
        Not
        later than the Registration Filing Date, the Company shall file with the
        Commission a Registration Statement on Form SB-2, or other applicable form,
        relating to the resale by the Holders of all of the Registrable Securities,
        and
        the Company shall use its commercially reasonably efforts to cause such
        Registration Statement to be declared effective prior to the Registration
        Default Date; provided,
        that
        the Company shall not be obligated to effect any such registration,
        qualification or compliance pursuant to this Section, or keep such registration
        effective pursuant to the terms hereunder in any particular jurisdiction
        in
        which the Company would be required to qualify to do business as a foreign
        corporation or as a dealer in securities under the securities laws of such
        jurisdiction or to execute a general consent to service of process in effecting
        such registration, qualification or compliance, in each case where it has
        not
        already done so.

       

      (b)  Piggyback
        Registration.
        If the
        Company shall determine to register for sale for cash any of its Common Stock,
        for its own account or for the account of others (other than the Holders),
        other
        than (i) a registration relating solely to employee benefit plans or securities
        issued or issuable to employees, consultants (to the extent the securities
        owned
        or to be owned by such consultants could be registered on Form S-8) or any
        of
        their Family Members (including a registration on Form S-8) or (ii) a
        registration relating solely to a Securities Act Rule 145 transaction or
        a
        registration on Form S-4 in connection with a merger, acquisition, divestiture,
        reorganization or similar event, the Company shall promptly give to the Holders
        written notice thereof (and in no event shall such notice be given less than
        20
        calendar days prior to the filing of such registration statement), and shall,
        subject to Section 3(c), include as a Piggyback Registration all of the
        Registrable Securities specified in a written request delivered by the Holder
        thereof within 10 calendar days after receipt of such written notice from
        the
        Company. However, the Company may, without the consent of the Holders, withdraw
        such registration statement prior to its becoming effective if the Company
        or
        such other stockholders have elected to abandon the proposal to register
        the
        securities proposed to be registered thereby. 

       

      (c)  Underwriting.
        If a
        Piggyback Registration is for a registered public offering that is to be
        made by
        an underwriting, the Company shall so advise the Holders of the Registrable
        Securities eligible for inclusion in such Registration Statement pursuant
        to
        Sections 3(b)(i) and (ii), respectively. In that event, the right of any
        Holder
        to Piggyback Registration shall be conditioned upon such Holder’s participation
        in such underwriting and the inclusion of such Holder’s Registrable Securities
        in the underwriting to the extent provided herein. All Holders proposing
        to sell
        any of their Registrable Securities through such underwriting shall (together
        with the Company and any other stockholders of the Company selling their
        securities through such underwriting) enter into an underwriting agreement
        in
        customary form with the underwriter selected for such underwriting by the
        Company or the selling stockholders, as applicable. Notwithstanding any other
        provision of this Section, if the underwriter or the Company determines that
        marketing factors require a limitation on the number of shares of Common
        Stock
        or the amount of other securities to be underwritten, the underwriter may
        exclude some or all Registrable Securities from such registration and
        underwriting. The Company shall so advise all Holders (except those Holders
        who
        failed to timely elect to include their Registrable Securities through such
        underwriting or have indicated to the Company their decision not to do so),
        and
        indicate to each such Holder the number of shares of Registrable Securities
        that
        may be included in the registration and underwriting, if any. The number
        of
        shares of Registrable Securities to be included in such registration and
        underwriting shall be allocated among such Holders as follows: 

       

      
        
          
          

        

        
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      (i)  If
        the
        Piggyback Registration was initiated by the Company, the number of shares
        that
        may be included in the registration and underwriting shall be allocated first
        to
        the Company and then, subject to obligations and commitments existing as
        of the
        date hereof, to all selling stockholders, including the Holders, who have
        requested to sell in the registration on a pro rata basis according to the
        number of shares requested to be included therein; and

       

      (ii)  If
        the
        Piggyback Registration was initiated by the exercise of demand registration
        rights by a stockholder or stockholders of the Company (other than the Holders),
        then the number of shares that may be included in the registration and
        underwriting shall be allocated first to such selling stockholders who exercised
        such demand and then, subject to obligations and commitments existing as
        of the
        date hereof, to all other selling stockholders, including the Holders, who
        have
        requested to sell in the registration on a pro rata basis according to the
        number of shares requested to be included therein.

       

      No
        Registrable Securities excluded from the underwriting by reason of the
        underwriter’s marketing limitation shall be included in such registration. If
        any Holder disapproves of the terms of any such underwriting, such Holder
        may
        elect to withdraw such Holder’s Registrable Securities therefrom by delivering a
        written notice to the Company and the underwriter. The Registrable Securities
        so
        withdrawn from such underwriting shall also be withdrawn from such registration;
        provided,
        however,
        that,
        if by the withdrawal of such Registrable Securities, a greater number of
        Registrable Securities held by other Holders may be included in such
        registration (up to the maximum of any limitation imposed by the underwriters),
        then the Company shall offer to all Holders who have included Registrable
        Securities in the registration the right to include additional Registrable
        Securities pursuant to the terms and limitations set forth herein in the
        same
        proportion used above in determining the underwriter limitation. 

       

      (d)  Other
        Registrations.
        Before
        such date that is six months following the SEC Effective Date, the Company
        will
        not, without the prior written consent of the Majority Holders, file any
        other
        registration statement with the Commission or request the acceleration of
        any
        other registration statement filed with the Commission, and during any time
        subsequent to the SEC Effective Date when the Registration Statement for
        any
        reason is not available for use by any Holder for the resale of any Registrable
        Securities, the Company shall not, without the prior written consent of the
        Majority Holders, file any other registration statement or any amendment
        thereto
        with the Commission under the Securities Act or request the acceleration
        of the
        effectiveness of any other registration statement previously filed with the
        Commission, other than (i) any registration statement on Form S-8 or Form
        S-4
        and (ii) any registration statement or amendment which the Company is required
        to file or as to which the Company is required to request acceleration pursuant
        to any obligation in effect on the date of execution and delivery of this
        Agreement.

       

      
        
          
          

        

        
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      (e)  Occurrence
        of Registration Event.
        If a
        Registration Event occurs, then the Company will make payments to each Holder
        of
        Investor Shares or Bridge Shares (a “Qualified
        Purchaser”),
        as
        liquidated damages for the amount of damages to the Qualified Purchaser by
        reason thereof, at a rate equal to 1.25% of the purchase price per share
        paid by
        such Holder in the PPO for the Registrable Securities then held by each
        Qualified Purchaser for each full period of 30 days of the Registration Default
        Period (which shall be pro rated for any period less than 30 days); provided,
        however,
        if a
        Registration Event occurs (or is continuing) on a date more than one-year
        after
        the Qualified Purchaser acquired the Registrable Securities (and thus the
        one-year holding period under Rule 144(d) has elapsed), liquidated damages
        shall
        be paid only with respect to that portion of the Qualified Purchaser’s
        Registrable Securities that cannot then be immediately resold in reliance
        on
        Rule 144. Notwithstanding the foregoing, the maximum amount of liquidated
        damages that may be paid to any Qualified Purchaser pursuant to this Section
        3(e) shall be an amount equal to 15% of the purchase price per share paid
        by
        such Holder in the PPO for the Registrable Securities held by such Qualified
        Purchaser at the time of the first occurrence of a Registration Event. Each
        such
        payment shall be due and payable within five days after the end of each full
        30-day period of the Registration Default Period until the termination of
        the
        Registration Default Period and within five days after such termination.
        Such
        payments shall constitute the Qualified Purchaser’s exclusive remedy for such
        events. If the Company fails to pay any partial liquidated damages or refund
        pursuant to this Section in full within seven days after the date payable,
        the
        Company will pay interest thereon at a rate of 8% per annum (or such lesser
        maximum amount that is permitted to be paid by applicable law) to the Holder,
        accruing daily from the date such partial liquidated damages are due until
        such
        amounts, plus all such interest thereon, are paid in full. The Registration
        Default Period shall terminate upon (i) the filing of the Registration Statement
        in the case of clause (a) of the definition of Registration Event, (ii) the
        SEC
        Effective Date in the case of clause (b) of the definition of Registration
        Event, (iii) the ability of the Qualified Purchaser to effect sales pursuant
        to
        the Registration Statement in the case of clause (c) of the definition of
        Registration Event, (iv) the listing or inclusion and/or trading of the Common
        Stock on an Approved Market, as the case may be, in the case of clause (d)
        of
        the definition of Registration Event, and (v) in the case of the events
        described in clauses (b) and (c) of the definition of Registration Event,
        the
        earlier termination of the Registration Default Period. The amounts payable
        as
        liquidated damages pursuant to this Section 3(e) shall be payable in lawful
        money of the United States. Amounts payable as liquidated damages to each
        Qualified Purchaser hereunder with respect to each share of Registrable
        Securities shall cease when the Qualified Purchaser no longer holds such
        Registrable Securities or all such Registrable Securities can be immediately
        sold by the Qualified Purchaser in reliance on Rule 144(k). 

       

      (f)  Notwithstanding
        the provisions of Section 3(e) above,
        (a)
        if
        the Commission does not declare the Registration Statement effective on or
        before the Registration Default Date, or (b) if the Commission allows the
        Registration Statement to be declared effective at any time before or after
        the
        Registration Default Date, subject to the withdrawal of certain Registrable
        Securities from the Registration Statement, and the reason for (a) or (b)
        is the
        Commission’s determination that (x) the offering of any of the Registrable
        Securities constitutes a primary offering of securities by the Company, (y)
        Rule
        415 may not be relied upon for the registration of the resale of any or all
        of
        the Registrable Securities, and/or (z) a Holder of any Registrable Securities
        must be named as an underwriter, the Holders understand and agree that in
        the
        case of (b) the Company may reduce, on a pro
        rata
        basis,
        the total number of Registrable Securities to be registered on behalf of
        each
        such Holder, and, in the case of (a) or (b), the overall limit of partial
        liquidated damages that a Holder shall be entitled to with respect to the
        Registrable Securities not registered for the reason set forth in (a), or
        so
        reduced on a pro
        rata
        basis as
        set forth in (b) shall be an aggregate of 7% of the aggregate purchase price
        paid by such Holder for such securities. In addition, any such affected Holder
        shall have demand registration rights after the Registration Statement is
        declared effective by the Commission until such time as: (AA) all Registrable
        Securities have been registered pursuant to an effective Registration Statement,
        (BB) the Registrable Securities may be resold without restriction pursuant
        to
        Rule 144 of the Securities Act, or (CC) the Holder agrees to be named as
        an
        underwriter in any such registration statement. The Holders acknowledge and
        agree the provisions of this paragraph may apply to more than one Registration
        Statement.

       

      
        
          
          

        

        
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      4.  Registration
        Procedures for Registrable Securities.
        The
        Company will keep each Holder reasonably advised as to the filing and
        effectiveness of the Registration Statement. At its expense with respect
        to the
        Registration Statement, the Company will:

       

      (a)  prepare
        and file with the Commission with respect to the Registrable Securities,
        a
        Registration Statement on Form SB-2, or any other form for which the Company
        then qualifies or which counsel for the Company shall deem appropriate and
        which
        form shall be available for the sale of the Registrable Securities in accordance
        with the intended methods of distribution thereof, and use its commercially
        reasonable efforts to cause such Registration Statement to become effective
        and
        shall remain effective for a period of two years or for such shorter period
        ending on the earlier to occur of (i) the sale of all Registrable Securities
        and
        (ii) the availability under Rule 144(k) for the Holder to sell the Registrable
        Securities (the “Effectiveness
        Period”);

       

      (b)  if
        the
        Registration Statement is subject to review by the Commission, promptly respond
        to all comments and diligently pursue resolution of any comments to the
        satisfaction of the Commission;

       

      (c)  prepare
        and file with the Commission such amendments and supplements to such
        Registration Statement as may be necessary to keep such Registration Statement
        effective during the Effectiveness Period;

       

      (d)  furnish,
        without charge, to each Holder of Registrable Securities covered by such
        Registration Statement (i) a reasonable number of copies of such Registration
        Statement (including any exhibits thereto other than exhibits incorporated
        by
        reference), each amendment and supplement thereto as such Holder may reasonably
        request, (ii) such number of copies of the prospectus included in such
        Registration Statement (including each preliminary prospectus and any other
        prospectus filed under Rule 424 of the Securities Act) as such Holders may
        reasonably request, in conformity with the requirements of the Securities
        Act,
        and (iii) such other documents as such Holder may require to consummate the
        disposition of the Registrable Securities owned by such Holder, but only
        during
        the Effectiveness Period;

       

      
        
          
          

        

        
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      (e)  use
        its
        commercially reasonable efforts to register or qualify such registration
        under
        such other applicable securities laws of such jurisdictions as any Holder
        of
        Registrable Securities covered by such Registration Statement reasonably
        requests and as may be necessary for the marketability of the Registrable
        Securities (such request to be made by the time the applicable Registration
        Statement is deemed effective by the Commission) and do any and all other
        acts
        and things necessary to enable such Holder to consummate the disposition
        in such
        jurisdictions of the Registrable Securities owned by such Holder; provided,
        that
        the Company shall not be required to (i) qualify generally to do business
        in any
        jurisdiction where it would not otherwise be required to qualify but for
        this
        paragraph, (ii) subject itself to taxation in any such jurisdiction, or (iii)
        consent to general service of process in any such jurisdiction.

       

      (f)  as
        promptly as practicable after becoming aware of such event, notify each Holder
        of Registrable Securities, the disposition of which requires delivery of
        a
        prospectus relating thereto under the Securities Act, of the happening of
        any
        event, which comes to the Company’s attention, that will after the occurrence of
        such event cause the prospectus included in such Registration Statement,
        if not
        amended or supplemented, to contain an untrue statement of a material fact
        or an
        omission to state a material fact required to be stated therein or necessary
        to
        make the statements therein not misleading and the Company shall promptly
        thereafter prepare and furnish to such Holder a supplement or amendment to
        such
        prospectus (or prepare and file appropriate reports under the Exchange Act)
        so
        that, as thereafter delivered to the purchasers of such Registrable Securities,
        such prospectus shall not contain an untrue statement of a material fact
        or omit
        to state any material fact required to be stated therein or necessary to
        make
        the statements therein not misleading, unless suspension of the use of such
        prospectus otherwise is authorized herein or in the event of a Blackout Period,
        in which case no supplement or amendment need be furnished (or Exchange Act
        filing made) until the termination of such suspension or Blackout Period;
        

       

      (g)  comply,
        and continue to comply during the Effectiveness Period, in all material respects
        with the Securities Act and the Exchange Act and with all applicable rules
        and
        regulations of the Commission with respect to the disposition of all securities
        covered by such Registration Statement;

       

      (h)  as
        promptly as practicable after becoming aware of such event, notify each Holder
        of Registrable Securities being offered or sold pursuant to the Registration
        Statement of the issuance by the Commission of any stop order or other
        suspension of effectiveness of the Registration Statement;

       

      (i)  use
        its
        commercially reasonable efforts to cause all the Registrable Securities covered
        by the Registration Statement to be quoted on the NASD OTC Bulletin Board
        or
        such other principal securities market on which securities of the same class
        or
        series issued by the Company are then listed or traded; 

       

      (j)  provide
        a
        transfer agent and registrar, which may be a single entity, for the shares
        of
        Common Stock at all times;

       

      (k)  If
        requested by the Holders, cooperate with the Holders to facilitate the timely
        preparation and delivery of certificates representing Registrable Securities
        to
        be delivered to a transferee pursuant to the Registration Statement, which
        certificates shall be free, to the extent permitted by applicable law, of
        all
        restrictive legends, and to enable such Registrable Securities to be in such
        denominations and registered in such names as any such Holders may
        request;

       

      
        
          
          

        

        
          9

          
            

          

        

        
          
          

        

      

       

      (l)  during
        the Effectiveness Period, refrain from bidding for or purchasing any Common
        Stock or any right to purchase Common Stock or attempting to induce any person
        to purchase any such security or right if such bid, purchase or attempt would
        in
        any way limit the right of the Holders to sell Registrable Securities by
        reason
        of the limitations set forth in Regulation M of the Exchange Act;
        and

       

      (m)  take
        all
        other reasonable actions necessary to expedite and facilitate the disposition
        by
        the Holders of the Registrable Securities pursuant to the Registration
        Statement.

       

      5.  Suspension
        of Offers and Sales.
        Each
        Holder agrees that, upon receipt of any notice from the Company of the happening
        of any event of the kind described in Section 4(f) hereof or of the commencement
        of a Blackout Period, such Holder shall discontinue the disposition of
        Registrable Securities included in the Registration Statement until such
        Holder’s receipt of the copies of the supplemented or amended prospectus
        contemplated by Section 4(f) hereof or notice of the end of the Blackout
        Period,
        and, if so directed by the Company, such Holder shall deliver to the Company
        (at
        the Company’s expense) all copies (including, without limitation, any and all
        drafts), other than permanent file copies, then in such Holder’s possession, of
        the prospectus covering such Registrable Securities current at the time of
        receipt of such notice.

       

      6.  Registration
        Expenses.
        The
        Company shall pay all expenses in connection with any registration obligation
        provided herein, including, without limitation, all registration, filing,
        stock
        exchange fees, printing expenses, all fees and expenses of complying with
        applicable securities laws, and the fees and disbursements of counsel for
        the
        Company and of its independent accountants; provided,
        that,
        in any underwritten registration, each party shall pay for its own underwriting
        discounts and commissions and transfer taxes. Except as provided in this
        Section
        and Section 9, the Company shall not be responsible for the expenses of any
        attorney or other advisor employed by a Holder.

       

      7.  Assignment
        of Rights.
        No
        Holder may assign its rights under this Agreement to any party without the
        prior
        written consent of the Company; provided,
        however,
        that
        any Holder may assign its rights under this Agreement without such consent
        to a
        Permitted Assignee as long as (a) such transfer or assignment is effected
        in
        accordance with applicable securities laws; (b) such transferee or assignee
        agrees in writing to become subject to the terms of this Agreement; and (c)
        such
        Holder notifies the Company in writing of such transfer or assignment, stating
        the name and address of the transferee or assignee and identifying the
        Registrable Securities with respect to which such rights are being transferred
        or assigned.

       

      8.  Information
        by Holder.
        A
        Holder with Registrable Securities included in any registration shall furnish
        to
        the Company such information regarding itself, the Registrable Securities
        held
        by it, and the intended method of disposition of such securities as shall
        be
        required in order to comply with any applicable law or regulation in connection
        with the registration of such Holder’s Registrable Securities or any
        qualification or compliance with respect to such Holder’s Registrable Securities
        and referred to in this Agreement.

       

      
        
          
          

        

        
          10

          
            

          

        

        
          
          

        

      

       

      9.  Indemnification.

       

      (a)  In
        the
        event of the offer and sale of Registrable Securities under the Securities
        Act,
        the Company shall, and hereby does, indemnify and hold harmless, to the fullest
        extent permitted by law, each Holder, its directors, officers, partners,
        each
        other person who participates as an underwriter in the offering or sale of
        such
        securities, and each other person, if any, who controls or is under common
        control with such Holder or any such underwriter within the meaning of Section
        15 of the Securities Act, against any losses, claims, damages or liabilities,
        joint or several, and expenses to which the Holder or any such director,
        officer, partner or underwriter or controlling person may become subject
        under
        the Securities Act, the Exchange Act, or any other federal or state law,
        insofar
        as such losses, claims, damages, liabilities or expenses (or actions or
        proceedings, whether commenced or threatened, in respect thereof) arise out
        of
        or are based upon any untrue statement of any material fact contained in
        any
        registration statement prepared and filed by the Company under which Registrable
        Securities were registered under the Securities Act, any preliminary prospectus,
        final prospectus or summary prospectus contained therein, or any amendment
        or
        supplement thereto, or any omission to state therein a material fact required
        to
        be stated or necessary to make the statements therein in light of the
        circumstances in which they were made not misleading, or any violation or
        alleged violation of the Securities Act, the Exchange Act, any state securities
        law or any rule or regulation promulgated under the Securities Act, the Exchange
        Act or any state securities law in connection with this Agreement; and the
        Company shall reimburse the Holder, and each such director, officer, partner,
        underwriter and controlling person for any legal or any other expenses
        reasonably incurred by them in connection with investigating, defending or
        settling any such loss, claim, damage, liability, action or proceeding;
provided,
        that
        such indemnity agreement found in this Section 9(a) shall in no event exceed
        the
        net proceeds from the Notes Offering or the PPO, as applicable, received
        by the
        Company; and provided
        further,
        that
        the Company shall not be liable in any such case (i) to the extent that any
        such
        loss, claim, damage, liability (or action or proceeding in respect thereof)
        or
        expense arises out of or is based upon an untrue statement in or omission
        from
        such registration statement, any such preliminary prospectus, final prospectus,
        summary prospectus, amendment or supplement in reliance upon and in conformity
        with written information furnished to the Company by the Holder specifically
        for
        use in the preparation thereof or (ii) if the person asserting any such loss,
        claim, damage, liability (or action or proceeding in respect thereof) who
        purchased the Registrable Securities that are the subject thereof did not
        receive a copy of an amended preliminary prospectus or the final prospectus
        (or
        the final prospectus as amended or supplemented) at or prior to the written
        confirmation of the sale of such Registrable Securities to such person because
        of the failure of such Holder or underwriter to so provide such amended
        preliminary or final prospectus and the untrue statement or omission of a
        material fact made in such preliminary prospectus was corrected in the amended
        preliminary or final prospectus (or the final prospectus as amended or
        supplemented). Such indemnity shall remain in full force and effect regardless
        of any investigation made by or on behalf of the Holders, or any such director,
        officer, partner, underwriter or controlling person and shall survive the
        transfer of such shares by the Holder.

       

      
        
          
          

        

        
          11

          
            

          

        

        
          
          

        

      

       

      (b)  As
        a
        condition to including Registrable Securities in any registration statement
        filed pursuant to this Agreement, each Holder agrees to be bound by the terms
        of
        this Section 9 and to indemnify and hold harmless, to the fullest extent
        permitted by law, the Company, its directors and officers, and each other
        person, if any, who controls the Company within the meaning of Section 15
        of the
        Securities Act, against any losses, claims, damages or liabilities, joint
        or
        several, to which the Company or any such director or officer or controlling
        person may become subject under the Securities Act, the Exchange Act, or
        any
        other federal or state law, to the extent arising out of or based solely
        upon:
        (x) such Holder’s failure to comply with the prospectus delivery requirements of
        the Securities Act or (y) any untrue or alleged untrue statement of a material
        fact contained in any registration statement, any prospectus, or any form
        of
        prospectus, or in any amendment or supplement thereto or in any preliminary
        prospectus, or arising out of or relating to any omission or alleged omission
        of
        a material fact required to be stated therein or necessary to make the
        statements therein not misleading (i) to the extent, but only to the extent,
        that such untrue statement or omission is contained in any information so
        furnished in writing by such Holder to the Company specifically for inclusion
        in
        the registration statement or such prospectus or (ii) to the extent that
        (1)
        such untrue statements or omissions are based solely upon information regarding
        such Holder furnished in writing to the Company by such Holder expressly
        for use
        therein, or to the extent that such information relates to such Holder or
        such
        Holder’s proposed method of distribution of Registrable Securities and was
        reviewed and expressly approved in writing by such Holder expressly for use
        in
        the Registration Statement, such prospectus or such form of prospectus or
        in any
        amendment or supplement thereto or (2) in the case of an occurrence of an
        event
        of the type specified in Section 4(f) hereof, the use by such Holder of an
        outdated or defective prospectus after the Company has notified such Holder
        in
        writing that the prospectus is outdated or defective and prior to the receipt
        by
        such Holder of the advice contemplated in Section 4(f). In no event shall
        the
        liability of any selling Holder hereunder be greater in amount than the dollar
        amount of the net proceeds received by such Holder upon the sale of the
        Registrable Securities giving rise to such indemnification
        obligation.

       

      (c)  Promptly
        after receipt by an indemnified party of notice of the commencement of any
        action or proceeding involving a claim referred to in this Section (including
        any governmental action), such indemnified party shall, if a claim in respect
        thereof is to be made against an indemnifying party, give written notice
        to the
        indemnifying party of the commencement of such action; provided,
        that
        the failure of any indemnified party to give notice as provided herein shall
        not
        relieve the indemnifying party of its obligations under this Section, except
        to
        the extent that the indemnifying party is actually prejudiced by such failure
        to
        give notice. In case any such action is brought against an indemnified party,
        unless in the reasonable judgment of counsel to such indemnified party a
        conflict of interest between such indemnified and indemnifying parties may
        exist
        or the indemnified party may have defenses not available to the indemnifying
        party in respect of such claim, the indemnifying party shall be entitled
        to
        participate in and to assume the defense thereof, with counsel reasonably
        satisfactory to such indemnified party and, after notice from the indemnifying
        party to such indemnified party of its election so to assume the defense
        thereof, the indemnifying party shall not be liable to such indemnified party
        for any legal or other expenses subsequently incurred by the latter in
        connection with the defense thereof, unless in such indemnified party’s
        reasonable judgment a conflict of interest between such indemnified and
        indemnifying parties arises in respect of such claim after the assumption
        of the
        defenses thereof or the indemnifying party fails to defend such claim in
        a
        diligent manner, other than reasonable costs of investigation. Neither an
        indemnified nor an indemnifying party shall be liable for any settlement
        of any
        action or proceeding effected without its consent. No indemnifying party
        shall,
        without the consent of the indemnified party, consent to entry of any judgment
        or enter into any settlement, which does not include as an unconditional
        term
        thereof the giving by the claimant or plaintiff to such indemnified party
        of a
        release from all liability in respect of such claim or litigation.
        Notwithstanding anything to the contrary set forth herein, and without limiting
        any of the rights set forth above, in any event any party shall have the
        right
        to retain, at its own expense, counsel with respect to the defense of a
        claim.

       

      
        
          
          

        

        
          12

          
            

          

        

        
          
          

        

      

       

      (d)  If
        an
        indemnifying party does or is not permitted to assume the defense of an action
        pursuant to Sections 9(c) or in the case of the expense reimbursement obligation
        set forth in Sections 9(a) and (b), the indemnification required by Sections
        9(a) and 9(b) shall be made by periodic payments of the amount thereof during
        the course of the investigation or defense, as and when bills received or
        expenses, losses, damages, or liabilities are incurred.

       

      (e)  If
        the
        indemnification provided for in Section 9(a) or 9(b) is held by a court of
        competent jurisdiction to be unavailable to an indemnified party with respect
        to
        any loss, liability, claim, damage or expense referred to herein, the
        indemnifying party, in lieu of indemnifying such indemnified party hereunder,
        shall (i) contribute to the amount paid or payable by such indemnified party
        as
        a result of such loss, liability, claim, damage or expense as is appropriate
        to
        reflect the proportionate relative fault of the indemnifying party on the
        one
        hand and the indemnified party on the other (determined by reference to,
        among
        other things, whether the untrue or alleged untrue statement of a material
        fact
        or omission relates to information supplied by the indemnifying party or
        the
        indemnified party and the parties’ relative intent, knowledge, access to
        information and opportunity to correct or prevent such untrue statement or
        omission), or (ii) if the allocation provided by clause (i) above is not
        permitted by applicable law or provides a lesser sum to the indemnified party
        than the amount hereinafter calculated, not only the proportionate relative
        fault of the indemnifying party and the indemnified party, but also the relative
        benefits received by the indemnifying party on the one hand and the indemnified
        party on the other, as well as any other relevant equitable considerations.
        No
        indemnified party guilty of fraudulent misrepresentation (within the meaning
        of
        Section 11(f) of the Securities Act) shall be entitled to contribution from
        any
        indemnifying party who was not guilty of such fraudulent
        misrepresentation.

       

      (f)  Other
        Indemnification.
        Indemnification similar to that specified in this Section (with appropriate
        modifications) shall be given by the Company and each Holder of Registrable
        Securities with respect to any required registration or other qualification
        of
        securities under any federal or state law or regulation or governmental
        authority other than the Securities Act.

       

      10.  Rule
        144.
        For
        a
        period of at least twenty-four (24) months following the Effective
        Date,
        the
        Company will use its commercially reasonable efforts to timely file all reports
        required to be filed by the Company after the date hereof under the Securities
        Act and the Exchange Act and the rules and regulations adopted by the Commission
        thereunder, and if the Company is not required to file reports pursuant to
        such
        sections, it will prepare and furnish to the Purchasers and make publicly
        available in accordance with Rule 144(c) such information as is required
        for the
        Purchasers to sell shares of Common Stock under Rule 144.

       

      
        
          
          

        

        
          13

          
            

          

        

        
          
          

        

      

       

      11.  Corporate
        Existence.
        So long
        as any Holder owns any Registrable Securities, the Company shall not directly
        or
        indirectly consummate any merger, reorganization, restructuring, reverse
        stock
        split, consolidation, sale of all or substantially all of the Company’s assets
        or any similar transaction or related transactions (each such transaction,
        an
“Organizational
        Change”),
        unless, prior to the consummation of an Organizational Change, the Company
        obtains the written consent of the Majority Holders.

       

      12.  Independent
        Nature of Each Purchaser’s Obligations and Rights.
        The
        obligations of each Purchaser under this Agreement are several and not joint
        with the obligations of any other Purchaser, and each Purchaser shall not
        be
        responsible in any way for the performance of the obligations of any other
        Purchaser under this Agreement. Nothing contained herein and no action taken
        by
        any Purchaser pursuant hereto, shall be deemed to constitute such Purchasers
        as
        a partnership, an association, a joint venture, or any other kind of entity,
        or
        create a presumption that the Purchasers are in any way acting in concert
        or as
        a group with respect to such obligations or the transactions contemplated
        by
        this Agreement. Each Purchaser shall be entitled to independently protect
        and
        enforce its rights, including without limitation the rights arising out of
        this
        Agreement, and it shall not be necessary for any other Purchaser to be joined
        as
        an additional party in any proceeding for such purpose.

       

      13.  Miscellaneous.

       

      (a)  Governing
        Law.
        This
        Agreement shall be governed by and construed in accordance with the laws
        of the
        United States of America and the State of New York, both substantive and
        remedial, without regard to New York conflicts of law principles. Any
        judicial proceeding brought against either of the parties to this Agreement
        or
        any dispute arising out of this Agreement or any matter related hereto shall
        be
        brought in the courts of the State of New York, New York County, or in the
        United States District Court for the Southern District of New York and, by
        its
        execution and delivery of this Agreement, each party to this Agreement accepts
        the jurisdiction of such courts. The foregoing consent to jurisdiction shall
        not
        be deemed to confer rights on any person other than the parties to this
        Agreement.

       

      (b)  Remedies.
        In the
        event of a breach by the Company or by a Holder of any of their respective
        obligations under this Agreement, each Holder or the Company, as the case
        may
        be, in addition to being entitled to exercise all rights granted by law and
        under this Agreement, including recovery of damages, shall be entitled to
        specific performance of its rights under this Agreement. The Company and
        each
        Holder agree that monetary damages would not provide adequate compensation
        for
        any losses incurred by reason of a breach by it of any of the provisions
        of this
        Agreement and hereby further agrees that, in the event of any action for
        specific performance in respect of such breach, it shall not assert or shall
        waive the defense that a remedy at law would be adequate.

       

      (c)  Successors
        and Assigns.
        Except
        as otherwise provided herein, the provisions hereof shall inure to the benefit
        of, and be binding upon, the successors, Permitted Assignees, executors and
        administrators of the parties hereto.

       

      
        
          
          

        

        
          14

          
            

          

        

        
          
          

        

      

       

      (d)  No
        Inconsistent Agreements.
        The
        Company has not entered, as of the date hereof, and shall not enter, on or
        after
        the date of this Agreement, into any agreement with respect to its securities
        that would have the effect of impairing the rights granted to the Holders
        in
        this Agreement or otherwise conflicts with the provisions hereof.

       

      (e)  Entire
        Agreement.
        This
        Agreement constitutes the full and entire understanding and agreement between
        the parties with regard to the subjects hereof.

       

      (f)  Notices,
        etc.
        All
        notices or other communications which are required or permitted under this
        Agreement shall be in writing and sufficient if delivered by hand, by facsimile
        transmission, by registered or certified mail, postage pre-paid, by electronic
        mail, or by courier or overnight carrier, to the persons at the addresses
        set
        forth below (or at such other address as may be provided hereunder), and
        shall
        be deemed to have been delivered as of the date so delivered: 

       

      If
        to the
        Company to:

      

      UFood
        Restaurant Group, Inc.

      255
        Washington Street, Suite 100

      Newton,
        MA 02458

      Attention:
        George Naddaff, Chief Executive Officer

      Facsimile:
        (617) 787-6010

      

      with
        copy
        to:

      

      Robinson
        & Cole LLP

      695
        East
        Main Street

      Stamford,
        CT 06904

      Attention:
        Richard A. Krantz, Esq.

      Facsimile:
        (203) 462-7599

      

      If
        to the
        Purchasers:

      

      To
        each
        Purchaser at the address set forth on the signature page hereto

      

      or
        at
        such other address as any party shall have furnished to the other parties
        in
        writing.

       

      (g)  Delays
        or Omissions.
        No
        delay or omission to exercise any right, power or remedy accruing to any
        Holder,
        upon any breach or default of the Company under this Agreement, shall impair
        any
        such right, power or remedy of such Holder nor shall it be construed to be
        a
        waiver of any such breach or default, or an acquiescence therein, or of any
        similar breach or default thereunder occurring; nor shall any waiver of any
        single breach or default be deemed a waiver of any other breach or default
        theretofore or thereafter occurring. Any waiver, permit, consent or approval
        of
        any kind or character on the part of any Holder of any breach or default under
        this Agreement, or any waiver on the part of any Holder of any provisions
        or
        conditions of this Agreement, must be in writing and shall be effective only
        to
        the extent specifically set forth in such writing. All remedies, either under
        this Agreement, or by law or otherwise afforded to any holder, shall be
        cumulative and not alternative.

       

      
        
          
          

        

        
          15

          
            

          

        

        
          
          

        

      

       

      (h)  Counterparts.
        This
        Agreement may be executed in any number of counterparts, each of which shall
        be
        enforceable against the parties actually executing such counterparts, and
        all of
        which together shall constitute one instrument. In the event that any signature
        is delivered by facsimile transmission, such signature shall create a valid
        and
        binding obligation of the party executing (or on whose behalf such signature
        is
        executed) with the same force and effect as if such facsimile signature page
        were an original thereof.

       

      (i)  Severability.
        In the
        case any provision of this Agreement shall be invalid, illegal or unenforceable,
        the validity, legality and enforceability of the remaining provisions shall
        not
        in any way be affected or impaired thereby.

       

      (j)  Amendments.
        The
        provisions of this Agreement may be amended at any time and from time to
        time,
        and particular provisions of this Agreement may be waived, with and only
        with an
        agreement or consent in writing signed by the Company and the Majority Holders.
        The Purchasers acknowledge that by the operation of this Section, the Majority
        Holders may have the right and power to diminish or eliminate all rights
        of the
        Purchasers under this Agreement.

       

      (k)  Limitation
        on Subsequent Registration Rights.
        After
        the date of this Agreement, the Company shall not, without the prior written
        consent of the Majority Holders, enter into any agreement with any holder
        or
        prospective holder of any securities of the Company that would grant such
        holder
        registration rights senior or equal to those granted to the Holders
        hereunder.

       

      [SIGNATURE
        PAGES FOLLOW]

       

      
        
          
          

        

        
          16

          
            

          

        

        
          
          

        

      

      This
        Registration Rights Agreement is hereby executed as of the date first above
        written.

      
        	 	 	 
	 	
                COMPANY:

                 

                UFood Restaurant Group,
                  Inc.

              
	 
 	 
 	 
 
	
              	By:  	 
	 	
                
Name: George
                Naddaff
	 	Title: Chairman
                and Chief Executive Officer

      

       

      [SIGNATURE
        PAGE OF PURCHASER FOLLOWS]

      
        
          
          

        

        
          17

          
            

          

        

        
          
          

        

      

      This
        Registration Rights Agreement is hereby executed as of the date first above
        written.

      
        	 	 	 
	 	PURCHASER
                (Individual)
	 
 	 
 	 
 
	
              	 	  
	 	 	 
	 	 	 
	 	(Print Name)
	 	
              

      

      
        	 	 	 
	 	PURCHASER (Entity)
	 
 	 
 	 
 
	
              	By:  	
              
	 	
              
	 	 
	 	(Print Name)
	 	 
	 	 
	 	(Print
                Title)
	 	 
	 	 

      

      
        	 	 	 
	 	Address for notices:
                
	 
 	 
 	 
 
	
              	  	
              
	 	 
	 	
              
	 	 
	 	
              
	 	City     State     Zip
                Code

      

       

      
        
          
          

        

        
          18SPLIT-OFF
      AGREEMENT

    

    This
      SPLIT-OFF AGREEMENT,
      dated
      as of this 18th day of December, 2007 (this “Agreement”), is entered into by and
      among UFood Restaurant Group, Inc., formerly known as UFood Franchise Company,
      a
      Nevada corporation (“Seller”), Brent Hahn (“Hahn” or “Buyer”), Axxent Media,
      Inc., a Nevada corporation (“Media”), and KnowFat Franchise Company, Inc., a
      Delaware corporation (“KnowFat”).

     

    RECITALS:

    

    WHEREAS, Seller
      is
      the owner of all of the issued and outstanding capital stock of Media. Media
      is
      a newly-formed, wholly-owned subsidiary of Seller which was organized to
      acquire, and has so acquired, the business assets and liabilities previously
      held by Seller. Seller has no other businesses or operations;

    

    WHEREAS,
      contemporaneously with the execution of this Agreement, Seller, KnowFat and
      a
      newly-formed wholly-owned Arizona subsidiary of Seller, KnowFat Acquisition
      Corp. (“Acquisition Corp.”), will enter into an Agreement and Plan of Merger and
      Reorganization (the “Merger Agreement”) pursuant to which Acquisition Corp. will
      merge with and into KnowFat with KnowFat remaining as the surviving entity
      (the
“Merger”). The equity holders of KnowFat will receive securities of Seller in
      exchange for their equity interests in KnowFat;

    

    WHEREAS,
      the
      execution and delivery of this Agreement is required by KnowFat as a condition
      to its execution of the Merger Agreement. The consummation of the purchase
      and
      sale transaction contemplated by this Agreement is also a condition to the
      completion of the Merger pursuant to the Merger Agreement. Seller has
      represented to KnowFat in the Merger Agreement that the purchase and sale
      transaction contemplated by this Agreement will be consummated immediately
      following with the closing of the Merger, and KnowFat relied on such
      representation in entering into the Merger Agreement;

    

    WHEREAS,
      Buyer
      desires to purchase the Shares (as defined in Section
      1.1)
      from
      Seller, and to assume, as between Seller and Buyer, all responsibilities for
      any
      debts, obligations and liabilities of Media, on the terms and subject to the
      conditions specified in this Agreement; and

    

    WHEREAS,
      Seller
      desires to sell and transfer the Shares to the Buyer, on the terms and subject
      to the conditions specified in this Agreement.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    

    NOW,
      THEREFORE,
      in
      consideration of the premises and the covenants, promises and agreements herein
      set forth and for other good and valuable consideration, the receipt and
      sufficiency of which are hereby acknowledged, the parties hereto, intending
      legally to be bound, agree as follows:

    

    I. PURCHASE
      AND SALE OF STOCK.

     

    1.1 Purchased
      Shares.
      Subject
      to the terms and conditions provided below, Seller shall sell and transfer
      to
      Buyer and Buyer shall purchase from Seller, on the Closing Date (as defined
      in
Section
      1.3),
      all of
      the issued and outstanding shares of capital stock of Media (the
“Shares”).

     

    1.2 Purchase
      Price.
      The
      purchase price for the Shares shall be the transfer and delivery by Buyer to
      Seller of 16,200,000 shares of common stock of Seller that Buyer owns (the
      “Purchase Price Shares”), deliverable as provided in Section
      2.2.
      

     

    1.3 Closing.
      The
      closing of the transactions contemplated in this Agreement (the “Closing”) shall
      take place as soon as practicable following the execution of this Agreement;
      provided,
      however,
      that the
      Closing must occur immediately after the closing of the Merger. The date on
      which the Closing occurs shall be referred to herein as the Closing Date (the
      “Closing Date”).

     

    II. CLOSING.

     

    2.1 Transfer
      of Shares.
      At the
      Closing, Seller shall deliver to Buyer certificates representing the Shares,
      duly endorsed to Buyer or as directed by Buyer, which delivery shall vest Buyer
      with good and marketable title to all of the issued and outstanding shares
      of
      capital stock of Media, free and clear of all liens and
      encumbrances.

     

    2.2 Payment
      of Purchase Price.
      At the
      Closing, Buyer shall deliver to Seller a certificate or certificates
      representing the Purchase Price Shares duly endorsed to Seller, which delivery
      shall vest Seller with good and marketable title to the Purchase Price Shares,
      free and clear of all liens and encumbrances.

     

    2.3 Transfer
      of Records.
      On or
      before the Closing, Seller shall transfer to Media all existing corporate books
      and records in Seller’s possession relating to Media and its business, including
      but not limited to all agreements, litigation files, real estate files,
      personnel files and filings with governmental agencies; provided,
      however,
      when
      any such documents relate to both Seller and Media, only copies of such
      documents need be furnished. On or before the Closing, Buyer and Media shall
      transfer to Seller all existing corporate books and records in the possession
      of
      Buyer or Media relating to Seller, including but not limited to all corporate
      minute books, stock ledgers, certificates and corporate seals of Seller and
      all
      agreements, litigation files, real property files, personnel files and filings
      with governmental agencies; provided,
      however,
      when
      any such documents relate to both Seller and Media or its business, only copies
      of such documents need be furnished.

     

    III. BUYER’S
      REPRESENTATIONS AND WARRANTIES.
      Buyer
      represents and warrants to Seller and KnowFat that:

     

    3.1 Capacity
      and Enforceability.
      Buyer
      has the legal capacity to execute and deliver this Agreement and the documents
      to be executed and delivered by Buyer at the Closing pursuant to the
      transactions contemplated hereby. This Agreement and all such documents
      constitute valid and binding agreements of Buyer, enforceable in accordance
      with
      their terms.

     

    
      
         

      

      
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    3.2 Compliance.
      Neither
      the execution and delivery of this Agreement nor the consummation of the
      transactions contemplated hereby by Buyer will result in the breach of any
      term
      or provision of, or constitute a default under, or violate any agreement,
      indenture, instrument, order, law or regulation to which Buyer is a party or
      by
      which Buyer is bound.

     

    3.3 Purchase
      for Investment.
      Buyer
      is financially able to bear the economic risks of acquiring an interest in
      Media
      and the other transactions contemplated hereby, and has no need for liquidity
      in
      this investment. Buyer has such knowledge and experience in financial and
      business matters in general, and with respect to businesses of a nature similar
      to the business of Media, so as to be capable of evaluating the merits and
      risks
      of, and making an informed business decision with regard to, the acquisition
      of
      the Shares. Buyer is acquiring the Shares solely for his own account and not
      with a view to or for resale in connection with any distribution or public
      offering thereof, within the meaning of any applicable securities laws and
      regulations, unless such distribution or offering is registered under the
      Securities Act of 1933, as amended (the “Securities Act”), or an exemption from
      such registration is available. Buyer has (i) received all the information
      he has deemed necessary to make an informed investment decision with respect
      to
      the acquisition of the Shares; (ii) had an opportunity to make such
      investigation as he has desired pertaining to Media and the acquisition of
      an
      interest therein, and to verify the information which is, and has been, made
      available to him; and (iii) had the opportunity to ask questions of Seller
      concerning Media. Buyer acknowledges that Buyer is a current director and
      officer of Seller, and a current director and officer of Media and,
      as
      such, has actual knowledge of the business, operations and financial affairs
      of
      Media. Buyer has received no public solicitation or advertisement with respect
      to the offer or sale of the Shares. Buyer realizes that the Shares are
“restricted securities” as that term is defined in Rule 144 promulgated by the
      Securities and Exchange Commission under the Securities Act, the resale of
      the
      Shares is restricted by federal and state securities laws and, accordingly,
      the
      Shares must be held indefinitely unless their resale is subsequently registered
      under the Securities Act or an exemption from such registration is available
      for
      their resale. Buyer understands that any resale of the Shares by him must be
      registered under the Securities Act (and any applicable state securities law)
      or
      be effected in circumstances that, in the opinion of counsel for Media at the
      time, create an exemption or otherwise do not require registration under the
      Securities Act (or applicable state securities laws). Buyer acknowledges and
      consents that certificates now or hereafter issued for the Shares will bear
      a
      legend substantially as follows:

     

    THE
      SECURITIES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
      SECURITIES ACT OF 1933, AS AMENDED (THE “SECURITIES ACT”), OR QUALIFIED UNDER
      ANY APPLICABLE STATE SECURITIES LAWS (THE “STATE ACTS”), HAVE BEEN ACQUIRED FOR
      INVESTMENT AND MAY NOT BE SOLD, PLEDGED, HYPOTHECATED OR OTHERWISE TRANSFERRED
      EXCEPT PURSUANT TO A REGISTRATION STATEMENT UNDER THE SECURITIES ACT AND
      QUALIFICATION UNDER THE STATE ACTS OR PURSUANT TO EXEMPTIONS FROM SUCH
      REGISTRATION OR QUALIFICATION REQUIREMENTS (INCLUDING, IN THE CASE OF THE
      SECURITIES ACT, THE EXEMPTIONS AFFORDED BY SECTION 4(1) OF THE SECURITIES ACT
      AND RULE 144 THEREUNDER). AS A PRECONDITION TO ANY SUCH TRANSFER, THE ISSUER
      OF
      THESE SECURITIES SHALL BE FURNISHED WITH AN OPINION OF COUNSEL OPINING AS TO
      THE
      AVAILABILITY OF EXEMPTIONS FROM SUCH REGISTRATION AND QUALIFICATION AND/OR
      SUCH
      OTHER EVIDENCE AS MAY BE SATISFACTORY THERETO THAT ANY SUCH TRANSFER WILL NOT
      VIOLATE THE SECURITIES LAWS.

     

    
      
         

      

      
        -3-

        
          

        

      

      
         

      

    

     

    Buyer
      understands that the Shares are being sold to him pursuant to the exemption
      from
      registration contained in Section 4(1) of the Securities Act and that the Seller
      is relying upon the representations made herein as one of the bases for claiming
      the Section 4(1) exemption. 

     

    3.4 Liabilities.
      Following the Closing, Seller will have no liability for any debts, liabilities
      or obligations of Media or its business or activities, and there are no
      outstanding guaranties, performance or payment bonds, letters of credit or
      other
      contingent contractual obligations that have been undertaken by Seller directly
      or indirectly in relation to Media or its business and that may survive the
      Closing. 

     

    3.5 Title
      to Purchase Price Shares.
      Buyer
      is the sole record and beneficial owner of the Purchase Price Shares. At
      Closing, Buyer will have good and marketable title to the Purchase Price Shares,
      which Purchase Price Shares are, and at the Closing will be, free and clear
      of
      all options, warrants, pledges, claims, liens and encumbrances, and any
      restrictions or limitations prohibiting or restricting transfer to Seller,
      except for restrictions on transfer as contemplated by applicable securities
      laws. 

     

    IV. SELLER’S
      AND MEDIA’S REPRESENTATIONS AND WARRANTIES.
      Seller
      and Media, jointly and severally, represent and warrant to Buyer that:

     

    4.1 Organization
      and Good Standing.
      Each of
      the Seller and Media is a corporation duly incorporated, validly existing,
      and
      in good standing under the laws of the State of Nevada.

     

    4.2 Authority
      and Enforceability.
      The
      execution and delivery of this Agreement and the documents to be executed and
      delivered at the Closing pursuant to the transactions contemplated hereby,
      and
      performance in accordance with the terms hereof and thereof, have been duly
      authorized by Seller and all such documents constitute valid and binding
      agreements of Seller enforceable in accordance with their terms.

     

    4.3 Title
      to Shares.
      Seller
      is the sole record and beneficial owner of the Shares. At Closing, Seller will
      have good and marketable title to the Shares, which Shares are, and at the
      Closing will be, free and clear of all options, warrants, pledges, claims,
      liens
      and encumbrances, and any restrictions or limitations prohibiting or restricting
      transfer to Buyer, except for restrictions on transfer as contemplated by
Section
      3.3
      above.
      The Shares constitute all of the issued and outstanding shares of capital stock
      of Media.

     

    
      
         

      

      
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    4.4 WARN
      Act.
      Media
      does not have a sufficient number of employees to make it subject to the Worker
      Adjustment and Retraining Notification Act (“WARN Act”). 

     

    4.5 Representations
      in Merger Agreement.
      Media
      represents and warrants that all of the representations and warranties by
      Seller, insofar as they relate to Media, contained in the Merger Agreement
      are
      true and correct.

     

    V. OBLIGATIONS
      OF BUYER PENDING CLOSING.
      Buyer
      covenants and agrees that between the date hereof and the Closing:

     

    5.1 Not
      Impair Performance.
      Buyer
      shall not take any intentional action that would cause the conditions upon
      the
      obligations of the parties hereto to effect the transactions contemplated hereby
      not to be fulfilled, including, without limitation, taking or causing to be
      taken any action that would cause the representations and warranties made by
      any
      party herein not to be true, correct and accurate as of the Closing, or in
      any
      way impairing the ability of Seller to satisfy its obligations as provided
      in
Article
      VI.

     

    5.2 Assist
      Performance.
      Buyer
      shall exercise its reasonable best efforts to cause to be fulfilled those
      conditions precedent to Seller’s obligations to consummate the transactions
      contemplated hereby which are dependent upon actions of Buyer and to make and/or
      obtain any necessary filings and consents in order to consummate the sale
      transaction contemplated by this Agreement.

     

    VI. OBLIGATIONS
      OF SELLER PENDING CLOSING.
      Seller
      covenants and agrees that between the date hereof and the Closing:

     

    6.1 
      Business as Usual.
      Media
      shall operate and Seller shall cause Media to operate in accordance with past
      practices and shall use best efforts to preserve its goodwill and the goodwill
      of its employees, customers and others having business dealings with Media.
      Without limiting the generality of the foregoing, from the date of this
      Agreement until the Closing Date, Media shall (a) make all normal and
      customary repairs to its equipment, assets and facilities, (b) keep in
      force all insurance, (c) preserve in full force and effect all material
      franchises, licenses, contracts and real property interests and comply in all
      material respects with all laws and regulations, (d) collect all accounts
      receivable and pay all trade creditors in the ordinary course of business at
      intervals historically experienced, and (e) preserve and maintain Media’s
      assets in their current operating condition and repair, ordinary wear and tear
      excepted. From the date of this Agreement until the Closing Date, Media shall
      not (i) amend, terminate or surrender any material franchise, license,
      contract or real property interest, or (ii) sell or dispose of any of its
      assets except in the ordinary course of business. Neither Media nor Buyer shall
      take or omit to take any action that results in Seller incurring any liability
      or obligation prior to or in connection with the Closing.

     

    6.2 Not
      Impair Performance.
      Seller
      shall not take any intentional action that would cause the conditions upon
      the
      obligations of the parties hereto to effect the transactions contemplated hereby
      not to be fulfilled, including, without limitation, taking or causing to be
      taken any action which would cause the representations and warranties made
      by
      any party herein not to be materially true, correct and accurate as of the
      Closing, or in any way impairing the ability of Buyer to satisfy his obligations
      as provided in Article
      V.

     

    
      
         

      

      
        -5-

        
          

        

      

      
         

      

    

     

    6.3 Assist
      Performance.
      Seller
      shall exercise its reasonable best efforts to cause to be fulfilled those
      conditions precedent to Buyer’s obligations to consummate the transactions
      contemplated hereby which are dependent upon the actions of Seller and to work
      with Buyer to make and/or obtain any necessary filings and consents. Seller
      shall cause Media to comply with its obligations under this
      Agreement.

     

    VII. SELLER’S
      AND LEASECO’S CONDITIONS PRECEDENT TO CLOSING.
      The
      obligations of Seller and Media to close the transactions contemplated by this
      Agreement are subject to the satisfaction at or prior to the Closing of each
      of
      the following conditions precedent (any or all of which may be waived by Seller
      and KnowFat in writing):

     

    7.1 Representations
      and Warranties; Performance.
      All
      representations and warranties of Buyer contained in this Agreement shall have
      been true and correct, in all material respects, when made and shall be true
      and
      correct, in all material respects, at and as of the Closing, with the same
      effect as though such representations and warranties were made at and as of
      the
      Closing. Buyer shall have performed and complied with all covenants and
      agreements and satisfied all conditions, in all material respects, required
      by
      this Agreement to be performed or complied with or satisfied by Buyer at or
      prior to the Closing.

     

    7.2 Additional
      Documents.
      Buyer
      shall deliver or cause to be delivered such additional documents as may be
      necessary in connection with the consummation of the transactions contemplated
      by this Agreement and the performance of their obligations
      hereunder.

     

    7.3 Release
      by Media.
      At the
      Closing, Media shall execute and deliver to Seller and KnowFat a general release
      which in substance and effect releases Seller and KnowFat from any and all
      liabilities and obligations that Seller and KnowFat may owe to Media in any
      capacity, and from any and all claims that Media may have against Seller,
      KnowFat, or their respective managers, members, officers, directors,
      stockholders, employees and agents (other than those arising pursuant to this
      Agreement or any document delivered in connection with this
      Agreement).

     

    VIII. BUYER’S
      CONDITIONS PRECEDENT TO CLOSING.
      The
      obligation of Buyer to close the transactions contemplated by this Agreement
      is
      subject to the satisfaction at or prior to the Closing of each of the following
      conditions precedent (any and all of which may be waived by Buyer in
      writing):

     

    8.1 Representations
      and Warranties; Performance.
      All
      representations and warranties of Seller and Media contained in this Agreement
      shall have been true and correct, in all material respects, when made and shall
      be true and correct, in all material respects, at and as of the Closing with
      the
      same effect as though such representations and warranties were made at and
      as of
      the Closing. Seller and Media shall have performed and complied with all
      covenants and agreements and satisfied all conditions, in all material respects,
      required by this Agreement to be performed or complied with or satisfied by
      them
      at or prior to the Closing.

     

    
      
         

      

      
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    IX. OTHER
      AGREEMENTS.

     

    9.1 Expenses.
      Each
      party hereto shall bear its expenses separately incurred in connection with
      this
      Agreement and with the performance of its obligations hereunder.

     

    9.2 Confidentiality.
      The
      parties hereto shall not make any public announcements concerning this
      transaction other than in accordance with mutual agreement reached prior to
      any
      such announcement(s) and other than as may be required by applicable law or
      judicial process. If for any reason the transactions contemplated hereby are
      not
      consummated, then Buyer shall return any information received by Buyer from
      Seller or Media, and Buyer shall cause all confidential information obtained
      by
      Buyer concerning Media and its business to be treated as such.

     

    9.3 Brokers’
      Fees.
      In
      connection with the transaction specifically contemplated by this Agreement,
      no
      party to this Agreement has employed the services of a broker and each agrees
      to
      indemnify the other against all claims of any third parties for fees and
      commissions of any brokers claiming a fee or commission related to the
      transactions contemplated hereby.

     

    9.4 Access
      to Information Post-Closing; Cooperation.
      

     

    (a) Following
      the Closing, Buyer and Media shall afford to Seller and its authorized
      accountants, counsel and other designated representatives, reasonable access
      (and including using reasonable efforts to give access to persons or firms
      possessing information) and duplicating rights during normal business hours
      to
      allow records, books, contracts, instruments, computer data and other data
      and
      information (collectively, “Information”) within the possession or control of
      Buyer or Media insofar as such access is reasonably required by Seller.
      Information may be requested under this Section
      9.4(a)
      for,
      without limitation, audit, accounting, claims, litigation and tax purposes,
      as
      well as for purposes of fulfilling disclosure and reporting obligations and
      performing this Agreement and the transactions contemplated hereby. No files,
      books or records of Media existing at the Closing Date shall be destroyed by
      Buyer or Media after Closing but prior to the expiration of any period during
      which such files, books or records are required to be maintained and preserved
      by applicable law without giving the Seller at least 30 days’ prior written
      notice, during which time Seller shall have the right to examine and to remove
      any such files, books and records prior to their destruction.

     

    (b) Following
      the Closing, Seller shall afford to Media and its authorized accountants,
      counsel and other designated representatives reasonable access (including using
      reasonable efforts to give access to persons or firms possessing information)
      duplicating rights during normal business hours to Information within Seller’s
      possession or control relating to the business of Media. Information may be
      requested under this Section
      9.4(b)
      for,
      without limitation, audit, accounting, claims, litigation and tax purposes
      as
      well as for purposes of fulfilling disclosure and reporting obligations and
      for
      performing this Agreement and the transactions contemplated hereby. No files,
      books or records of Media existing at the Closing Date shall be destroyed by
      Seller after Closing but prior to the expiration of any period during which
      such
      files, books or records are required to be maintained and preserved by
      applicable law without giving the Buyer at least 30 days prior written notice,
      during which time Buyer shall have the right to examine and to remove any such
      files, books and records prior to their destruction.

     

    
      
         

      

      
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    (c) At
      all
      times following the Closing, Seller, Buyer and Media shall use reasonable
      efforts to make available to the other party on written request, the current
      and
      former officers, directors, employees and agents of Seller or Media for any
      of
      the purposes set forth in Section
      9.4(a) or (b)
      above or
      as witnesses to the extent that such persons may reasonably be required in
      connection with any legal, administrative or other proceedings in which Seller
      or Media may from time to be involved.

     

    (d) The
      party
      to whom any Information or witnesses are provided under this Section
      9.4
      shall
      reimburse the provider thereof for all out-of-pocket expenses actually and
      reasonably incurred in providing such Information or witnesses.

     

    (e) Seller,
      Buyer, Media and their respective employees and agents shall each hold in strict
      confidence all Information concerning the other party in their possession or
      furnished by the other or the other’s representative pursuant to this Agreement
      with the same degree of care as such party utilizes as to such party’s own
      confidential information (except to the extent that such Information is
      (i) in the public domain through no fault of such party or (ii) later
      lawfully acquired from any other source by such party), and each party shall
      not
      release or disclose such Information to any other person, except such party’s
      auditors, attorneys, financial advisors, bankers, other consultants and advisors
      or persons with whom such party has a valid obligation to disclose such
      Information, unless compelled to disclose such Information by judicial or
      administrative process or, as advised by its counsel, by other requirements
      of
      law.

     

    (f) Seller,
      Buyer and Media shall each use their best efforts to forward promptly to the
      other party all notices, claims, correspondence and other materials which are
      received and determined to pertain to the other party.

     

    9.5 Guarantees,
      Surety Bonds and Letter of Credit Obligations.
      In the
      event that Seller is obligated for any debts, obligations or liabilities of
      Media by virtue of any outstanding guarantee, performance or surety bond or
      letter of credit provided or arranged by Seller on or prior to the Closing
      Date,
      Buyer and Media shall use best efforts to cause to be issued replacements of
      such bonds, letters of credit and guarantees and to obtain any amendments,
      novations, releases and approvals necessary to release and discharge fully
      Seller from any liability thereunder following the Closing. Buyer and Media,
      jointly and severally, shall be responsible for, and shall indemnify, hold
      harmless and defend Seller from and against, any costs or losses incurred by
      Seller arising from such bonds, letters of credits and guarantees and any
      liabilities arising therefrom and shall reimburse Seller for any payments that
      Seller may be required to pay pursuant to enforcement of its obligations
      relating to such bonds, letters of credit and guarantees.

     

    9.6 Filings
      and Consents.
      Buyer,
      at its risk, shall determine what, if any, filings and consents must be made
      and/or obtained prior to Closing to consummate the purchase and sale of the
      Shares. Buyer shall indemnify the Seller Indemnified Parties (as defined in
      Section
      11.1
      below)
      against any Losses (as defined in Section
      11.1
      below)
      incurred by such Seller Indemnified Parties by virtue of the failure to make
      and/or obtain any such filings or consents. Recognizing that the failure to
      make
      and/or obtain any filings or consents may cause Seller to incur Losses or
      otherwise adversely affect Seller, Buyer and Media confirm that the provisions
      of this Section
      9.6
      will not
      limit Seller’s right to treat such failure as the failure of a condition
      precedent to Seller’s obligation to close pursuant to Article
      VII
      above.

     

    
      
         

      

      
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    9.7 Insurance.
      Buyer
      acknowledges that on the Closing Date, effective as of the Closing, all
      insurance coverage and bonds provided by Seller for Media, and all certificates
      of insurance evidencing that Media maintains any required insurance by virtue
      of
      insurance provided by Seller, will terminate with respect to any insured damages
      resulting from matters occurring subsequent to Closing. 

     

    9.8 Agreements
      Regarding Taxes.
      

     

    (a) Tax
      Sharing Agreements.
      Any tax
      sharing agreement between Seller and Media is terminated as of the Closing
      Date
      and will have no further effect for any taxable year (whether the current year,
      a future year or a past year).

     

    (b) Returns
      for Periods Through the Closing Date.
      Seller
      will include the income and loss of Media (including any deferred income
      triggered into income by Reg. §1.1502-13 and any excess loss accounts taken into
      income under Reg. §1.1502-19) on Seller’s consolidated federal income tax
      returns for all periods through the Closing Date and pay any federal income
      taxes attributable to such income. Seller and Media agree to allocate income,
      gain, loss, deductions and credits between the period up to Closing (the
“Pre-Closing Period”) and the period after Closing (the “Post-Closing Period”)
      based on a closing of the books of Media, and both Seller and Media agree not
      to
      make an election under Reg. §1.1502-76(b)(2)(ii) to ratably allocate the year’s
      items of income, gain, loss, deduction and credit. Seller, Media and Buyer
      agree
      to report all transactions not in the ordinary course of business occurring
      on
      the Closing Date after Buyer’s purchase of the Shares on Media’s tax returns to
      the extent permitted by Reg. §1.1502-76(b)(1)(ii)(B). Buyer agrees to indemnify
      Seller for any additional tax owed by Seller (including tax owned by Seller
      due
      to this indemnification payment) resulting from any transaction engaged in
      by
      Media during the Pre-Closing Period or on the Closing Date after Buyer’s
      purchase of the Shares. Media will furnish tax information to Seller for
      inclusion in Seller’s consolidated federal income tax return for the period
      which includes the Closing Date in accordance with Media’s past custom and
      practice.

     

    (c) Audits.
      Seller
      will allow Media and its counsel to participate at Media’s expense in any audits
      of Seller’s consolidated federal income tax returns to the extent that such
      audit raises issues that relate to and increase the tax liability of Media.
      Seller shall have the absolute right, in its sole discretion, to engage
      professionals and direct the representation of Seller in connection with any
      such audit and the resolution thereof, without receiving the consent of Buyer
      or
      Media or any other party acting on behalf of Buyer or Media, provided that
      Seller will not settle any such audit in a manner which would materially
      adversely affect Media after the Closing Date unless such settlement would
      be
      reasonable in the case of a person that owned Media both before and after the
      Closing Date. In the event that after Closing any tax authority informs the
      Buyer or Media of any notice of proposed audit, claim, assessment or other
      dispute concerning an amount of taxes which pertain to the Seller, or to Media
      during the period prior to Closing, Buyer or Media must promptly notify the
      Seller of the same within 15 calendar days of the date of the notice from the
      tax authority. In the event Buyer or Media do not notify the Seller within
      such
      15 day period, Buyer and Media, jointly and severally, will indemnify the Seller
      for any incremental interest, penalty or other assessments resulting from the
      delay in giving notice. To the extent of any conflict or inconsistency, the
      provisions of this Section 9.8 shall control over the provisions of Section
      11.2
      below.

     

    
      
         

      

      
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    (d) Cooperation
      on Tax Matters.
      Buyer,
      Seller and Media shall cooperate fully, as and to the extent reasonably
      requested by any party, in connection with the filing of tax returns pursuant
      to
      this Section and any audit, litigation or other proceeding with respect to
      taxes. Such cooperation shall include the retention and (upon the other party’s
      request) the provision of records and information which are reasonably relevant
      to any such audit, litigation or other proceeding and making employees available
      on a mutually convenient basis to provide additional information and explanation
      of any material provided hereunder. Media shall (i) retain all books and
      records with respect to tax matters pertinent to Media relating to any taxable
      period beginning before the Closing Date until the expiration of the statute
      of
      limitations (and, to the extent notified by Seller, any extensions thereof)
      of
      the respective taxable periods, and to abide by all record retention agreements
      entered into with any taxing authority, and (ii) give Seller reasonable
      written notice prior to transferring, destroying or discarding any such books
      and records and, if the Seller so requests, Buyer agrees to cause Media to
      allow
      Seller to take possession of such books and records.

     

    9.9 ERISA.
      Effective as of the Closing Date, Media shall terminate its participation in,
      and withdraw from, all employee benefit plans sponsored by Seller, and Seller
      and Buyer shall cooperate fully in such termination and withdrawal. Without
      limitation, Media shall be solely responsible for (i) all liabilities under
      those employee benefit plans notwithstanding any status as an employee benefit
      plan sponsored by Seller, and (ii) all liabilities for the payment of
      vacation pay, severance benefits, and similar obligations, including, without
      limitation, amounts which are accrued but unpaid as of the Closing Date with
      respect thereto. Buyer and Media acknowledge that Media is solely responsible
      for providing continuation health coverage, as required under the Consolidated
      Omnibus Reconciliation Act of 1985, as amended (“COBRA”), to each person, if
      any, participating in an employee benefit plan subject to COBRA with respect
      to
      such employee benefit plan as of the Closing Date, including, without
      limitation, any person whose employment with Media is terminated after the
      Closing Date.

     

    
      
         

      

      
        -10-

        
          

        

      

      
         

      

    

     

    X. TERMINATION.
      This
      Agreement may be terminated at, or at any time prior to, the Closing by mutual
      written consent of Seller, Buyer and KnowFat.

     

    If
      this
      Agreement is terminated as provided herein, it shall become wholly void and
      of
      no further force and effect and there shall be no further liability or
      obligation on the part of any party except to pay such expenses as are required
      of such party.

     

    XI. INDEMNIFICATION.

     

    11.1 Indemnification
      by Buyer.
      Buyer
      covenants and agrees to indemnify, defend, protect and hold harmless Seller,
      and
      its officers, directors, employees, stockholders, agents, representatives and
      affiliates (collectively, together with Seller, the “Seller Indemnified
      Parties”) at all times from and after the date of this Agreement from and
      against all losses, liabilities, damages, claims, actions, suits, proceedings,
      demands, assessments, adjustments, costs and expenses (including specifically,
      but without limitation, reasonable attorneys’ fees and expenses of
      investigation), whether or not involving a third party claim and regardless
      of
      any negligence of any Seller Indemnified Party (collectively, “Losses”),
      incurred by any Seller Indemnified Party as a result of or arising from
      (i) any breach of the representations and warranties of Buyer set forth
      herein or in certificates delivered in connection herewith, (ii) any breach
      or nonfulfillment of any covenant or agreement (including any other agreement
      of
      Buyer to indemnify Seller set forth in this Agreement) on the part of Buyer
      under this Agreement, (iii) any debt, liability or obligation of Media,
      (iv) the conduct and operations of the business of Media whether before or
      after Closing, (v) claims asserted against Media whether before or after
      Closing, or (vi) any federal or state income tax payable by Seller and
      attributable to the transaction contemplated by this Agreement.

     

    11.2 Third
      Party Claims.

     

    (a) Defense.
      If any
      claim or liability (a “Third-Party Claim”) should be asserted against any of the
      Seller Indemnified Parties (the “Indemnitee”) by a third party after the Closing
      for which Buyer has an indemnification obligation under the terms of
Section
      11.1,
      then
      the Indemnitee shall notify Buyer (the “Indemnitor”) within 20 days after the
      Third-Party Claim is asserted by a third party (said notification being referred
      to as a “Claim Notice”) and give the Indemnitor a reasonable opportunity to take
      part in any examination of the books and records of the Indemnitee relating
      to
      such Third-Party Claim and to assume the defense of such Third-Party Claim
      and
      in connection therewith and to conduct any proceedings or negotiations relating
      thereto and necessary or appropriate to defend the Indemnitee and/or settle
      the
      Third-Party Claim. The expenses (including reasonable attorneys’ fees) of all
      negotiations, proceedings, contests, lawsuits or settlements with respect to
      any
      Third-Party Claim shall be borne by the Indemnitor. If the Indemnitor agrees
      to
      assume the defense of any Third-Party Claim in writing within 20 days after
      the
      Claim Notice of such Third-Party Claim has been delivered, through counsel
      reasonably satisfactory to Indemnitee, then the Indemnitor shall be entitled
      to
      control the conduct of such defense, and any decision to settle such Third-Party
      Claim, and shall be responsible for any expenses of the Indemnitee in connection
      with the defense of such Third-Party Claim so long as the Indemnitor continues
      such defense until the final resolution of such Third-Party Claim. The
      Indemnitor shall be responsible for paying all settlements made or judgments
      entered with respect to any Third-Party Claim the defense of which has been
      assumed by the Indemnitors Except as provided on subsection (b) below, both
      the
      Indemnitor and the Indemnitee must approve any settlement of a Third-Party
      Claim. A failure by the Indemnitee to timely give the Claim Notice shall not
      excuse Indemnitor from any indemnification liability except only to the extent
      that the Indemnitor is materially and adversely prejudiced by such
      failure.

     

    
      
         

      

      
        -11-

        
          

        

      

      
         

      

    

     

    (b) Failure
      to Defend.
      If the
      Indemnitor shall not agree to assume the defense of any Third-Party Claim in
      writing within 20 days after the Claim Notice of such Third-Party Claim has
      been
      delivered, or shall fail to continue such defense until the final resolution
      of
      such Third-Party Claim, then the Indemnitee may defend against such Third-Party
      Claim in such manner as it may deem appropriate and the Indemnitee may settle
      such Third-Party Claim, in its sole discretion, on such terms as it may deem
      appropriate. The Indemnitor shall promptly reimburse the Indemnitee for the
      amount of all settlement payments and expenses, legal and otherwise, incurred
      by
      the Indemnitee in connection with the defense or settlement of such Third-Party
      Claim. If no settlement of such Third-Party Claim is made, then the Indemnitor
      shall satisfy any judgment rendered with respect to such Third-Party Claim
      before the Indemnitee is required to do so, and pay all expenses, legal or
      otherwise, incurred by the Indemnitee in the defense against such Third-Party
      Claim.

     

    11.3 Non-Third-Party
      Claims.
      Upon
      discovery of any claim for which Buyer has an indemnification obligation under
      the terms of this Section
      11.3
      which
      does not involve a claim by a third party against the Indemnitee, the Indemnitee
      shall give prompt notice to Buyer of such claim and, in any case, shall give
      Buyer such notice within 30 days of such discovery. A failure by Indemnitee
      to
      timely give the foregoing notice to Buyer shall not excuse Buyer from any
      indemnification liability except to the extent that Buyer is materially and
      adversely prejudiced by such failure.

     

    11.4 Survival.
      Except
      as otherwise provided in this Section
      11.4,
      all
      representations and warranties made by Buyer, Media and Seller in connection
      with this Agreement shall survive the Closing. Anything in this Agreement to
      the
      contrary notwithstanding, the liability of all Indemnitors under this
Article
      XI
      shall
      terminate on the third (3rd)
      anniversary of the Closing Date, except with respect to (a) liability for
      any item as to which, prior to the third (3rd)
      anniversary of the Closing Date, any Indemnitee shall have asserted a Claim
      in
      writing, which Claim shall identify its basis with reasonable specificity,
      in
      which case the liability for such Claim shall continue until it shall have
      been
      finally settled, decided or adjudicated, (b) liability of any party for
      Losses for which such party has an indemnification obligation, incurred as
      a
      result of such party’s breach of any covenant or agreement to be performed by
      such party after the Closing, (c) liability of Buyer for Losses incurred by
      a Seller Indemnified Party due to breaches of its representations and warranties
      in Article
      III
      of this
      Agreement, and (d) liability of Buyer for Losses arising out of Third-Party
      Claims for which Buyer have an indemnification obligation, which liability
      shall
      survive until the statute of limitation applicable to any third party’s right to
      assert a Third-Party Claim bars assertion of such claim.

     

    
      
         

      

      
        -12-

        
          

        

      

      
         

      

    

     

    11.5 Cut-Off
      Date.
      Notwithstanding anything else in this Agreement to the contrary, Buyer shall
      have no obligations whatsoever hereunder to the Seller Indemnified Parties
      for
      any Losses arising, directly or indirectly, from any facts or circumstances
      which occurred after August 8, 2007.

     

    XII. MISCELLANEOUS.

     

    12.1 Notices.
      All
      notices and communications required or permitted hereunder shall be in writing
      and deemed given when received by means of the United States mail, addressed
      to
      the party to be notified, postage prepaid and registered or certified with
      return receipt requested, or personal delivery, or overnight courier, as
      follows:

     

    (a) If
      to
      Seller, addressed to:

     

    255
      Washington Street, Suite 100

    Newton,
      MA 02458

    Attn:
      George Naddaff, Chief Executive Officer

    Facsimile:
      (617) 787-6010

    

    With
      a
      copy to (which shall not constitute notice hereunder):

     

    Robinson
      & Cole LLP

    695
      East
      Main Street

    Stamford,
      CT 06904

    Attn:
      Richard A. Krantz, Esq.

    Facsimile:
      (203) 462-7599

    

    (b) If
      to
      Buyer or Media, addressed to:

     

    c/o
      Brent
      Hahn

    12516-52A
      Avenue

    Surrey,
      British Columbia V3X 3K3 Canada

    

    With
      a
      copy to (which shall not constitute notice hereunder):

     

    Gottbetter
      & Partners, LLP

    488
      Madison Avenue, 12th
      Floor

    New
      York,
      NY 10022

    Attention:
      Adam S. Gottbetter, Esq.

    Facsimile:
      (212) 400-6901

    

    (c) If
      to
      KnowFat, addressed to:

     

    255
      Washington Street, Suite 100

    Newton,
      MA 02458

    Attn:
      George Naddaff, Chief Executive Officer

    Facsimile:
      (617) 787-6010

     

    
      
         

      

      
        -13-

        
          

        

      

      
         

      

    

    

    With
      a
      copy to (which shall not constitute notice hereunder):

     

    Robinson
      & Cole LLP

    695
      East
      Main Street

    Stamford,
      CT 06904

    Attn:
      Richard A. Krantz, Esq.

    Facsimile:
      (203) 462-7599

    

    or
      to
      such other address as any party hereto shall specify pursuant to this
Section
      12.1
      from
      time to time.

     

    12.2 Exercise
      of Rights and Remedies.
      Except
      as otherwise provided herein, no delay of or omission in the exercise of any
      right, power or remedy accruing to any party as a result of any breach or
      default by any other party under this Agreement shall impair any such right,
      power or remedy, nor shall it be construed as a waiver of or acquiescence in
      any
      such breach or default, or of any similar breach or default occurring later;
      nor
      shall any waiver of any single breach or default be deemed a waiver of any
      other
      breach or default occurring before or after that waiver.

     

    12.3 Time.
      Time is
      of the essence with respect to this Agreement.

     

    12.4 Reformation
      and Severability.
      In case
      any provision of this Agreement shall be invalid, illegal or unenforceable,
      it
      shall, to the extent possible, be modified in such manner as to be valid, legal
      and enforceable but so as to most nearly retain the intent of the parties,
      and
      if such modification is not possible, such provision shall be severed from
      this
      Agreement, and in either case the validity, legality and enforceability of
      the
      remaining provisions of this Agreement shall not in any way be affected or
      impaired thereby.

     

    12.5 Further
      Acts.
      Seller,
      Buyer and Media shall execute any and all documents and perform such other
      acts
      which may be reasonably necessary to effectuate the purposes of this
      Agreement.

     

    12.6 Entire
      Agreement; Amendments.
      This
      Agreement contains the entire understanding of the parties relating to the
      subject matter contained herein. This Agreement cannot be amended or changed
      except through a written instrument signed by all of the parties hereto,
      including KnowFat. No provisions of this Agreement or any rights hereunder
      may
      be waived by any party without the prior written consent of
      KnowFat.

     

    12.7 Assignment.
      No
      party may assign his, her or its rights or obligations hereunder, in whole
      or in
      part, without the prior written consent of the other parties.

     

    12.8 Governing
      Law.
      This
      Agreement shall be governed by and construed in accordance with the laws of
      the
      State of Nevada, without giving effect to principles of conflicts or choice
      of
      laws thereof.

     

    
      
         

      

      
        -14-

        
          

        

      

      
         

      

    

     

    12.9 Counterparts.
      This
      Agreement may be executed in one or more counterparts, with the same effect
      as
      if all parties had signed the same document. Each such counterpart shall be
      an
      original, but all such counterparts taken together shall constitute a single
      agreement. In the event that any signature is delivered by facsimile
      transmission, such signature shall create a valid and binding obligation of
      the
      party executing (or on whose behalf such signature is executed) the same with
      the same force and effect as if such facsimile signature page was an original
      thereof.

     

    12.10 Section
      Headings and Gender.
      The
      Section headings used herein are inserted for reference purposes only and shall
      not in any way affect the meaning or interpretation of this Agreement. All
      personal pronouns used in this Agreement shall include the other genders,
      whether used in the masculine, feminine or neuter, and the singular shall
      include the plural, and vice
      versa,
      whenever and as often as may be appropriate.

     

    12.11 Specific
      Performance; Remedies.
      Each of
      Seller, Buyer and Media acknowledges and agrees that KnowFat would be damaged
      irreparably if any provision of this Agreement is not performed in accordance
      with its specific terms or is otherwise breached. Accordingly, each of Seller,
      Buyer and Media agrees that KnowFat will be entitled to seek an injunction
      or
      injunctions to prevent breaches of the provisions of this Agreement and to
      enforce specifically this Agreement and its terms and provisions in any action
      instituted in any court of the United States or any state thereof having
      jurisdiction over the parties and the matter, subject to Section
      12.8,
      in
      addition to any other remedy to which they may be entitled, at law or in equity.
      Except as expressly provided herein, the rights, obligations and remedies
      created by this Agreement are cumulative and are in addition to any other
      rights, obligations or remedies otherwise available at law or in equity, and
      nothing herein will be considered an election of remedies.
      

     

    12.12 Submission
      to Jurisdiction; Process Agent; No Jury Trial.

     

    (a) Each
      party to the Agreement hereby submits to the jurisdiction of any state or
      federal court sitting in the State of Nevada in any action arising out of or
      relating to this Agreement and agrees that all claims in respect of the action
      may be heard and determined in any such court. Each party to the Agreement
      also
      agrees not to bring any action arising out of or relating to this Agreement
      in
      any other court. Each party to the Agreement agrees that a final judgment in
      any
      action so brought will be conclusive and may be enforced by action on the
      judgment or in any other manner provided at law or in equity. Each party to
      the
      Agreement waives any defense of inconvenient forum to the maintenance of any
      action so brought and waives any bond, surety or other security that might
      be
      required of any other party with respect thereto.

     

    (b) EACH
      PARTY TO THIS AGREEMENT HEREBY AGREES TO WAIVE HIS OR HER RIGHTS TO JURY TRIAL
      OF ANY DISPUTE BASED UPON OR ARISING OUT OF THIS AGREEMENT OR ANY OTHER
      AGREEMENTS RELATING TO THE SUBJECT MATTER OF THIS AGREEMENT OR ANY DEALINGS
      AMONG THEM RELATING TO THE TRANSACTIONS CONTEMPLATED HEREBY. The scope of this
      waiver is intended to be all encompassing of any and all actions that may be
      filed in any court and that relate to the subject matter of the transactions,
      including contract claims, tort claims, breach of duty claims and all other
      common law and statutory claims. Each party to the Agreement hereby acknowledges
      that this waiver is a material inducement to enter into a business relationship
      and that they will continue to rely on the waiver in their related future
      dealings. Each party to the Agreement further represents and warrants that
      it
      has reviewed this waiver with its legal counsel, and that each knowingly and
      voluntarily waives its jury trial rights following consultation with legal
      counsel. NOTWITHSTANDING ANYTHING TO THE CONTRARY HEREIN, THIS WAIVER IS
      IRREVOCABLE, MEANING THAT IT MAY NOT BE MODIFIED ORALLY OR IN WRITING, AND
      THE
      WAIVER WILL APPLY TO ANY AMENDMENTS, RENEWALS, SUPPLEMENTS OR MODIFICATIONS
      TO
      THIS AGREEMENT OR TO ANY OTHER DOCUMENTS OR AGREEMENTS RELATING HERETO. In
      the
      event of commencement of any action, this Agreement may be filed as a written
      consent to trial by a court.

     

    
      
         

      

      
        -15-

        
          

        

      

      
         

      

    

     

    12.13 Construction.
      The
      parties hereto have participated jointly in the negotiation and drafting of
      this
      Agreement. If an ambiguity or question of intent or interpretation arises,
      this
      Agreement will be construed as if drafted jointly by the parties hereto and
      no
      presumption or burden of proof will arise favoring or disfavoring any party
      because of the authorship of any provision of this Agreement. Any reference
      to
      any federal, state, local or foreign law will be deemed also to refer to law
      as
      amended and all rules and regulations promulgated thereunder, unless the context
      requires otherwise. The words “include,” “includes,” and “including” will be
      deemed to be followed by “without limitation.” The words “this Agreement,”
“herein,” “hereof,” “hereby,” “hereunder,” and words of similar import refer to
      this Agreement as a whole and not to any particular subdivision unless expressly
      so limited. The parties hereto intend that each representation, warranty and
      covenant contained herein will have independent significance. If any party
      hereto has breached any representation, warranty or covenant contained herein
      in
      any respect, the fact that there exists another representation, warranty or
      covenant relating to the same subject matter (regardless of the relative levels
      of specificity) which that party has not breached will not detract from or
      mitigate the fact that such party is in breach of the first representation,
      warranty or covenant.

     

    [Signature
      page follows this page.]

     

    
      
         

      

      
        -16-

        
          

        

      

      
         

      

    

    IN
      WITNESS WHEREOF,
      the
      parties hereto have executed this Split-Off Agreement as of the day and year
      first above written.

    
      	 	 	 
	 	UFOOD
              RESTAURANT GROUP, INC.
	 
 	 
 	 
 
	
            	By:  	/s/
              Brent Hahn
	 	
              

              Name: Brent
                Hahn

              Title:  President

            
	 	
            

    

    
      	 	 	 
	 	AXXENT
              MEDIA, INC.
	 
 	 
 	 
 
	
            	By:  	/s/
              Brent Hahn
	 	
              

              Name: Brent
                Hahn

              Title  President

            
	 	
            

    

    
      	 	 	 
	 	BUYER
	 
 	 
 	 
 
	 	/s/ Brent Hahn 
	 	
              
Brent
              Hahn
	 	      	 

    

    
      	 	 	 
	 	KNOWFAT
              FRANCHISE COMPANY, INC.
	 
 	 
 	 
 
	
            	By:  	/s/
              George Naddaff 
	 	
              

              Name: George
                Naddaff

              Title:  Chairman
                and Chief Executive Officer

            

    

     

    
      
         

      

      
        -17-

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