Document:

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                             2001 STOCK OPTION PLAN

                                       OF

                           POWERCHANNEL HOLDINGS, INC.

         PowerChannel Holdings, Inc., a corporation organized under the laws of
the State of Delaware, hereby adopts this 2001 Stock Option Plan. The purpose of
this Plan is to further the growth, development and financial success of the
Company by providing additional incentives to certain of its key Employees by
assisting them to become owners of the Company's common stock ("Common Stock"),
par value $.001 per share, and thus to benefit directly from its growth,
development and financial success.

                                    ARTICLE I

                                   DEFINITIONS

         Whenever the following terms are used in this Plan, they shall have the
respective meanings specified below unless the context clearly indicates to the
contrary. The masculine pronoun shall include the feminine and neuter, and the
singular shall include the plural, where the context so indicates.

Section 1.1 - Board

         "Board" shall mean the Board of Directors of the Company.

Section 1.2 - Code

         "Code" shall mean the Internal Revenue Code of 1986, as amended.

Section 1.3 - Committee

         "Committee" shall mean the Stock Option Committee of the Board,
appointed as provided in Section 6.1 hereof.

Section 1.4 - Company

         "Company" shall mean PowerChannel Holdings, Inc., a Delaware
corporation. In addition, "Company" shall mean any corporation assuming, or
issuing new employee stock options in substitution for, Options outstanding
under this Plan, in a transaction to which Section 424(a) of the Code applies.

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Section 1.5 - Director

         "Director" shall mean a member of the Board.

Section 1.6 - Employee

         "Employee" shall mean any employee (as defined in accordance with the
regulations and revenue rulings then applicable under Section 3401(c) of the
Code) of the Company, or of any corporation which is then a Parent Corporation
or a Subsidiary, whether such employee is so employed at the time this Plan is
adopted or becomes so employed subsequent to the adoption of this Plan. To the
extent not included in the foregoing, "Employee" shall also mean any officer,
director, employee or consultant of, or other advisor to, the Company or any
entity that, directly or indirectly, through one or more intermediaries,
controls, is controlled by, or is under common control with, the Company, as the
Committee shall from time to time select in its sole and absolute discretion.

Section 1.7 - Exchange Act

         "Exchange Act" shall mean the Securities Exchange Act of 1934, as
amended.

Section 1.8 - Incentive Stock Option

         "Incentive Stock Option" shall mean an Option that qualifies under
Section 422 of the Code and that is designated as an Incentive Stock Option by
the Committee.

Section 1.9 - Non-Qualified Option

         "Non-Qualified Option" shall mean any Option that is not an Incentive
Stock Option and that is designated as a Non-Qualified Option by the Committee.

Section 1.10 - Officer

         "Officer" shall mean an officer of the Company, as defined in Rule
16a-1(f) under the Exchange Act, as such Rule may be amended in the future.

Section 1.11 - Option

         "Option" shall mean an option to purchase shares of Common Stock,
granted under this Plan. "Options" includes both Incentive Stock Options and
Non-Qualified Options.

Section 1.12 - Optionee

         "Optionee" shall mean an Employee to whom an Option is granted under
this Plan.

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Section 1.13 - Parent Corporation

         "Parent Corporation" shall mean any corporation in an unbroken chain of
corporations ending with the Company if each of the corporations other than the
Company then owns stock possessing 50% or more of the total combined voting
power of all classes of stock in one of the other corporations in such chain.

Section 1.14 - Plan

         "Plan" shall mean this 2001 Stock Option Plan of PowerChannel Holdings,
Inc.

Section 1.15 - Rule 16b-3

         "Rule 16b-3" shall mean that certain Rule 16b-3 under the Exchange Act,
as such Rule may be amended in the future.

Section 1.16 - Secretary

         "Secretary" shall mean the Secretary of the Company.

Section 1.17 - Securities Act

         "Securities Act" shall mean the Securities Act of 1933, as amended.

Section 1.18 - Subsidiary

         "Subsidiary" shall mean any corporation in an unbroken chain of
corporations beginning with the Company if each of the corporations other than
the last corporation in the unbroken chain then owns stock possessing 50% or
more of the total combined voting power of all classes of stock in one of the
other corporations in such chain.

Section 1.19 - Termination of Employment

         "Termination of Employment" shall mean the time when an Optionee ceases
to be an Employee for any reason, with or without cause, including, but not by
way of limitation, by resignation, discharge, death or retirement, but excluding
any termination where there is a simultaneous reemployment by the Company, a
Parent Corporation, a Subsidiary or any entity that, directly or indirectly,
through one or more intermediaries, controls, is controlled by, or is under
common control with, the Company. The Committee, in its sole and absolute
discretion, and with respect to all Options hereunder, shall determine all
matters and questions relating to Termination of Employment, including, but not
by way of limitation, the question of whether a Termination of Employment is for
"cause" and what actions constitute "cause," and all questions of whether any
particular leave of absence constitutes a Termination of Employment; provided,

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however, that, with respect to Incentive Stock Options, a leave of absence shall
constitute a Termination of Employment if, and to the extent that, such leave of
absence interrupts employment for the purposes of Section 422(a)(2) of the Code
and the then applicable regulations and revenue rulings under said Section.

                                   ARTICLE II

                             SHARES SUBJECT TO PLAN

Section 2.1 - Shares Subject to Plan

         The shares of stock subject to Options shall be shares of Common Stock.
The aggregate number of such shares that may be issued upon exercise of Options
shall be two million five hundred thousand (2,500,000) shares. The shares to be
issued upon exercise of Options may be newly-issued shares or treasury shares.

Section 2.2 - Unexercised Options

         If any Option expires or is canceled without having been fully
exercised, the number of shares subject to such Option but as to which such
Option was not exercised prior to its expiration or cancellation may again be
optioned hereunder.

Section 2.3 - Changes in Company's Shares

         In the event the outstanding shares of Common Stock are hereafter
changed into or exchanged for a different number or kind of shares or other
securities of the Company, or of another corporation, by reason of
reorganization, merger, consolidation, recapitalization, reclassification, stock
split-up, stock dividend or combination of shares, appropriate adjustments shall
be made by the Committee in the number and kind of shares for the purchase of
which Options may be granted, including adjustments of the limitations in
Section 2.1 hereof on the maximum number and kind of shares that may be issued
on exercise of Options.

                                   ARTICLE III

                               GRANTING OF OPTIONS

Section 3.1 - Eligibility

         Any key Employee shall be eligible to be granted Options, subject to
such rules and conditions as the Committee may establish from time to time in
its sole and absolute discretion.

Section 3.2 - Qualification of Incentive Stock Options

         Subject to the provisions of Section 7.7 hereof, no Incentive Stock
Option shall be granted unless such Option, when granted, qualifies as an

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"incentive stock option" under Section 422 of the Code.

Section 3.3 - Granting of Options

         (a)      Subject to the provisions hereof, the Committee shall from
time to time, in its sole and absolute discretion:

                  (i) determine which Employees are key Employees and select
from among the key Employees (including those to whom Options have been
previously granted under this Plan or any other plan of the Company) such of
them as in its opinion should be granted Options; and

                  (ii) determine the number of shares to be subject to such
Options granted to such selected key Employees, and determine whether such
Options are to be Incentive Stock Options or Non-Qualified Options; and

                  (iii) determine the terms and conditions of such Options,
consistent with this Plan.

         (b) In selecting the key Employees to whom Options shall be granted
hereunder, the number of shares to be subject to such Options and the terms and
conditions of such Options, the Committee shall have sole and absolute
discretion and shall be free to make non-uniform and selective determinations
based upon such factors as it deems relevant.

         (c) Upon the selection of a key Employee to be granted an Option, the
Committee shall instruct the Secretary to issue such Option and may impose such
conditions on the grant of such Option as it deems appropriate. Without limiting
the generality of the preceding sentence, the Committee may, in its sole and
absolute discretion and on such terms as it deems appropriate, require as a
condition on the grant of an Option to an Employee that such Employee surrender
for cancellation some or all of the unexercised Options that have been
previously granted to him. An Option the grant of which is conditioned upon such
surrender may have an option price lower (or higher) than the option price of
the surrendered Option, may cover the same (or a lessor or greater) number of
shares as the surrendered Option, may contain such other terms as the Committee
deems appropriate and shall be exercisable in accordance with its terms, without
regard to the number of shares, price, option period or any other term or
condition of the surrendered Option.

                                   ARTICLE IV

                                TERMS OF OPTIONS

Section 4.1 - Option Agreement

         Each Option shall be evidenced by a written Stock Option Agreement,
which shall be executed by the Optionee and an authorized Officer of the Company

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and which shall contain such terms and conditions as the Committee shall
determine, consistent with this Plan. Stock Option Agreements evidencing
Incentive Stock Options shall contain such terms and conditions as may be
necessary to qualify such Options as "incentive stock options" under Section 422
of the Code.

Section 4.2 - Option Price

         (a) The price of the shares subject to each Option shall be not less
than 100% of the fair market value of such shares on the date such Option is
granted; provided, however, that, in the case of an Incentive Stock Option, the
price per share shall not be less than 110% of the fair market value of such
shares on the date such Option is granted if such Option is granted to an
individual then owning (within the meaning of Section 424(d) of the Code) more
than 10% of the total combined voting power of all classes of stock of the
Company, any Subsidiary or any Parent Corporation.

         (b) For purposes of this Plan, the fair market value of a share of the
Company's Common Stock as of a given date shall be: (i) the closing price of a
share of Common Stock on the principal exchange, if any, on which shares of
Common Stock are then trading on the day previous to such date or, if shares
were not traded on the day previous to such date, then on the next preceding
trading day during which a sale occurred; or (ii) if such Common Stock is not
traded on an exchange but is quoted on NASDAQ or a successor quotation system,
(1) the last sales price (if the Common Stock is then listed as a National
Market Issue under the NASD National Market System) or (2) the mean between the
closing representative bid and asked prices (in all other cases) for the Common
Stock, in each case, as of the day previous to such date as reported by NASDAQ
or such successor quotation system; or (iii) if the Common Stock is not publicly
traded on an exchange and not quoted on NASDAQ or a successor quotation system,
the mean between the closing bid and asked prices for the Common Stock on the
day previous to such date, as determined in good faith by the Committee; or (iv)
if the Common Stock is not publicly traded, the fair market value established by
the Committee acting in good faith.

Section 4.3 - Commencement of Exercisability

         (a) No Option may be exercised in whole or in part during the six
months after such Option is granted, except as otherwise set forth herein.

         (b) Each Option granted hereunder shall be subject to such vesting
schedule (which may be cumulative or non-cumulative), conditions, restrictions
and other provisions as the Committee shall, in its sole and absolute
discretion, deem necessary or appropriate, which determinations may be
non-uniform and selective and based upon such factors as it deems relevant in
its sole and absolute discretion.

         (c) Subject to the provisions hereof governing Incentive Stock Options,
the Committee shall have the right to accelerate the vesting of any outstanding
Option, or any portion thereof, at any time and from time to time, and upon such
terms and conditions as it shall determine in its sole and absolute discretion.

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         (d) Notwithstanding any other provision of this Plan, to the extent
that the aggregate fair market value (determined at the time the Incentive Stock
Option is granted) of the shares of the Company's stock with respect to which
"incentive stock options" (within the meaning of Section 422 of the Code) are
exercisable by any Optionee for the first time by such Optionee during any
calendar year (under this Plan and all other incentive stock option plans of the
Company, any Subsidiary and any Parent Corporation) exceeds $100,000, such
Options shall be treated as Non-Qualified Options. For purposes of this Section,
Options shall be taken into account in the order in which they were granted.

         (e) Notwithstanding the provisions of paragraph (a) above, the
Committee shall have the right to issue Options hereunder that are immediately
exercisable on the date of grant; provided, however, that in such event, the
shares of Common Stock to be issued thereunder shall be subject to such
restrictions on transfer and forfeiture as the Committee shall, in its sole and
absolute discretion, deem appropriate, which determinations may be non-uniform
and selective and based upon such factors as it deems appropriate in its sole
and absolute discretion.

Section 4.4 - Expiration of Options

          No Option may be exercised to any extent by anyone after the first to
occur of the following events:

         (i)      the expiration of ten years from the date such Option was
granted;

         (ii)     with respect to an Incentive Stock Option, in the case of an
Optionee owning (within the meaning of Section 424(d) of the Code), at the time
such Option was granted, more than 10% of the total combined voting power of all
classes of stock of the Company, any Subsidiary or any Parent Corporation, the
expiration of five years from the date such Option was granted;

         (iii)    the date of the Optionee's Termination of Employment for any
reason, other than such Optionee's death or disability (within the meaning of
Section 22(e)(3) of the Code), unless the Committee otherwise elects to permit
the exercise of such Option for a period of time thereafter; provided, however,
that (a) such period of time shall end no later than ten years from the date
such Option was granted, (b) with respect to any Incentive Stock Option, such
period of time shall not exceed three months from such Termination of Employment
and (c) the Committee may make such elections in such manner as it deems
appropriate, which may be non-uniform and selective, and based upon such factors
as it, in its sole and absolute discretion, deems relevant; provided, however,
that the foregoing restrictions with respect to an Optionee's Termination of
Employment (as well as the restrictions set forth in clauses (iv) and (vi) below
with respect to an Optionee's Termination of Employment) shall not apply to any
Optionee who is merely a consultant or other advisor to the Company or any
entity that, directly or indirectly, through one or more intermediaries,
controls, is controlled by, or is under common control with, the Company, as the

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Committee shall from time to time select in its sole and absolute discretion,
rather than a director, officer or other employee of the Company or any entity
that, directly or indirectly, through one or more intermediaries, controls, is
controlled by, or is under common control with, the Company, as the Committee
shall from time to time select in its sole and absolute discretion;

         (iv)     with respect to an Option held by an Optionee who is disabled
(within the meaning of Section 22(e)(3) of the Code), the expiration of one year
from the date of such Optionee's Termination of Employment for any reason other
than such Optionee's death unless the Optionee dies within said one-year period;

         (v)      the  expiration of one year from the date of the Optionee's
death with respect to all Options held by such Optionee; and

         (vi)     with respect to all Options, and notwithstanding any other
provision contained herein, the date of the Optionee's Termination of Employment
in the event such Termination is for "cause" (as contemplated by Section 1.19
above).

Section 4.5 - Consideration

         In consideration of the granting of an Option, the Committee may
require that the Optionee agree to remain in the employ of the Company, a Parent
Corporation or a Subsidiary for a period of one or more years after such Option
is granted. Nothing in this Plan or in any Stock Option Agreement hereunder
shall confer upon any Optionee any right to continue in the employ of the
Company, any Parent Corporation or any Subsidiary or shall interfere with or
restrict in any way the rights of the Company, any Parent Corporation or any
Subsidiary, all of which rights are hereby expressly reserved, to discharged any
Optionee at any time for any reason whatsoever, with or without cause.

Section 4.6 - Adjustments in Outstanding Options

         In the event the outstanding shares of the stock subject to Options are
changed into or exchanged for a different number and/or kind of shares of the
Company or other securities of the Company by reason of merger, consolidation,
recapitalization, reclassification, stock split-up, stock dividend or
combination of shares, the Committee shall make an appropriate and equitable
adjustment in the number and/or kind of shares as to which all outstanding
Options, or portions thereof then unexercised, shall be exercisable, to the end
that after such event the Optionees' proportionate interests shall be maintained
as before the occurrence of such event. Such adjustment in an outstanding Option
shall be made without change in the total price applicable to such Option or the
unexercised portion of such Option (except for any change in the aggregate price
resulting from rounding-off of share quantities or prices) and with any
necessary corresponding adjustment in Option price per share; provided, however,
that, in the case of Incentive Stock Options, each such adjustment shall be made
in such manner as not to constitute a "modification" within the meaning of
Section 424(h)(3) of the Code. Any such adjustment made by the Committee shall
be final and binding upon all Optionees, the Company and all other interested
persons.

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Section 4.7 - Merger, Consolidation, Acquisition, Liquidation or Dissolution

         By its acceptance of each Option, each Optionee agrees that the Board
shall have the power and right to declare and determine, by a duly adopted
resolution of the Board, that each Option may not be exercised after (i) the
merger or consolidation of the Company with or into another corporation (if the
Company is not the surviving corporation of such merger or consolidation), (ii)
the acquisition by another corporation or person of all or substantially all of
the Company's assets or 80% or more of the Company's then outstanding voting
stock or (iii) the liquidation or dissolution of the Company; provided, that
such resolution shall be adopted prior to the occurrence of such merger,
consolidation, acquisition, liquidation or dissolution.

                                    ARTICLE V

                               EXERCISE OF OPTIONS

Section 5.1 - Person Eligible to Exercise

         During the lifetime of the Optionee, only he may exercise any Option
(or any portion thereof) granted to him. After the death of the Optionee, any
exercisable portion of any Option granted to such Optionee may, prior to the
time when such portion becomes unexercisable under this Plan or the applicable
Stock Option Agreement, be exercised by his personal representative or by any
person empowered to do so under such Optionee's will or under the then
applicable laws of descent and distribution. Notwithstanding the foregoing, the
Committee may, in its sole and absolute discretion, permit the transfer of any
Non-Qualified Option, in whole or in part, and the exercise thereof by any
transferee thereof.

Section 5.2 - Partial Exercise

         At any time and from time to time prior to the time when any
exercisable Option or exercisable portion thereof becomes unexercisable under
this Plan or the applicable Stock Option Agreement, such Option or portion
thereof may be exercised in whole or in part; provided, however, that the
Company shall not be required to issue fractional shares and the Committee may
require any partial exercise to be with respect to a specified minimum number of
shares.

Section 5.3 - Manner of Exercise

         An exercisable Option, or any exercisable portion thereof, may be
exercised solely by delivery to the Secretary or his office of all of the
following prior to the time when such Option or such portion becomes
unexercisable under this Plan or the applicable Stock Option Agreement:

         (a)      notice in writing signed by the Optionee or other person then
entitled to exercise such Option or portion, stating that such Option or portion
is exercised, such notice complying with all applicable rules established by the
Committee and/or contained in the applicable Stock Option Agreement; and

         (b)      (i)      full payment (in cash or by check) for the shares
with respect to which such Option or portion is thereby exercised; or

                  (ii)     with the consent of the Committee, (A) shares of
Common Stock owned by the Optionee duly endorsed for transfer to the Company or
(B) subject to the requirements of Section 5.4 hereof, shares of Common Stock
issuable to the Optionee upon exercise of the Option, in each case, with a fair
market value (as determined under Section 4.2(b) hereof) on the date of Option
exercise equal to the aggregate Option price of the shares with respect to which
such Option or portion is thereby exercised; or

                  (iii)    with the consent of the Committee, a promissory note
duly executed and delivered by the Optionee in the principal amount of the
exercise price thereof, or any portion thereof, in each case upon such terms and
conditions (including without limitation, terms regarding rates of interest,
payment schedule, collateral or other security) as the Committee may establish
in its sole and absolute discretion; or

                  (iv)     with the consent of the Committee, any combination of
the consideration provided in the foregoing clauses (i), (ii) and (iii);

         (c)      payment to the Company (or other employer corporation) of all
amounts that it is required to withhold under federal, state or local law in
connection with the exercise of the Option; provided, that, with the consent of
the Committee, any combination of the consideration provided in the foregoing
clauses (i), (ii) and (iii) of the preceding paragraph (b) may be used to make
all or part of such payment;

         (d)      such representations and documents as the Committee, in its
sole and absolute discretion, deems necessary or advisable to effect compliance
with all applicable provisions of the Securities Act and any other federal or
state securities laws or regulations. The Committee may, in its sole and
absolute discretion, also take whatever additional actions it deems appropriate
to effect such compliance, including, without limitation, placing legends on
share certificates and issuing stop-transfer orders to transfer agents and
registrars; and

         (e)      in the event that any Option or portion thereof shall be
exercised pursuant to Section 5.1 hereof by any person or persons other than the
Optionee, appropriate proof of the right of such person or persons to exercise
such Option or portion thereof.

Section 5.4 - Certain Requirements

         The Committee may, in its sole and absolute discretion, limit or
restrict the use of shares of Common Stock issuable to the Optionee upon
exercise of his Option to satisfy the Option price or the tax withholding

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consequences of such exercise (i) to such periods following the date of release
of the quarterly or annual summary statement of sales and earnings of the
Company and/or to such other periods as the Committee shall, in its sole and
absolute discretion, deem appropriate, (ii) to its receipt of an irrevocable
written election by the Optionee to use shares of Common Stock issuable to the
Optionee upon exercise of the Option to pay all or part of the Option price or
the withholding taxes (subject to the approval of the Committee) made at least
six months (or such other period as the Committee, in its sole and absolute
discretion, may determine) prior to the payment of such Option price or
withholding taxes or (iii) in accordance with such other rules and regulations
as the Committee may, in its sole and absolute discretion, determine to be
necessary or appropriate from time to time.

Section 5.5 - Conditions to Issuance of Stock Certificates

         The shares of stock issuable and deliverable upon the exercise of an
Option, or any portion thereof, may be either previously authorized but unissued
shares or issued shares that have then been reacquired by the Company. The
Company shall not be required to issue or deliver any certificate or
certificates for shares of stock purchased upon the exercise of any Option or
portion thereof prior to the fulfillment of all of the following conditions:

         (a)      the admission of such shares to listing on all stock exchanges
on which such class of stock is then listed; and

         (b)      the completion of any registration or other qualification of
such shares under any state or federal law or under the rulings or regulations
of the Securities and Exchange Commission or any other governmental regulatory
body, that the Committee shall, in its sole and absolute discretion, deem
necessary or advisable; and

         (c)      the obtaining of any approval or other clearance from any
state or federal governmental agency that the Committee shall, in its sole and
absolute discretion, determine to be necessary or advisable; and

         (d)      the payment to the Company (or other employer corporation) of
all amounts that it is required to withhold under federal, state or local law in
connection with the exercise of the Option; and

         (e)      the lapse of such reasonable period of time following the
exercise of the Option as the Committee, in its sole and absolute discretion,
may establish from time to time for reasons of administrative convenience.

Section 5.6 - Rights as Shareholders

         The holders of Options shall not be, nor have any of the rights or
privileges of, stockholders of the Company in respect of any shares purchasable
upon the exercise of any part of an Option unless and until certificates
representing such shares have been issued by the Company to such holders.

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Section 5.7 - Transfer Restrictions

         If required at any time by the Committee, no shares acquired upon
exercise of any Option by any Officer may be sold, assigned, pledged, encumbered
or otherwise transferred until at least six months have elapsed from (but
excluding) the date that such Option was granted. The Committee, in its sole and
absolute discretion, may impose such other restrictions on the transferability
of the shares purchasable upon the exercise of an Option as it deems
appropriate. Any such other restriction shall be set forth in the respective
Stock Option Agreement and may be referred to on the certificate or certificates
evidencing such shares. The Committee may require the Employee to give the
Company prompt notice of any disposition of shares of stock that are or have
been acquired by exercise of an Incentive Stock Option within two years from the
date of granting such Option or one year after the transfer of such shares to
such Employee. The Committee may direct that the certificates evidencing shares
acquired by exercise of an Incentive Stock Option refer to such requirement to
give prompt notice of disposition.

                                   ARTICLE VI

                                 ADMINISTRATION

Section 6.1 - Stock Option Committee

         The Committee shall consist of two or more Directors, appointed by and
holding office at the pleasure of the Board. The Board may limit the members of
the Committee to directors who are both "non-employee directors," as defined in
Rule 16b-3, and "outside directors," as defined in Section 162(m) of the Code.
Subject to the limitations set forth in the preceding sentence, the powers of
the Committee may, if so determined by resolution of the Board, be exercised by
the Compensation Committee of the Board. Appointment of Committee members shall
be effective upon acceptance of appointment. Committee members may be removed by
the Board at any time and may resign at any time. Vacancies in the Committee
shall be filled by the Board. The Board reserves the right to serve as the
Committee if it so elects, and, in such event, the term "Committee" shall mean
the Board.

Section 6.2 - Duties and Powers of Committee

         It shall be the duty of the Committee to conduct the general
administration of this Plan in accordance with its provisions. The Committee
shall have the power to interpret this Plan and the Options and to adopt such
rules for the administration, interpretation and application of this Plan as are
consistent therewith and to interpret, amend or revoke any such rules. Any such
interpretations and rules in regard to Incentive Stock Options shall be
consistent with the basic purpose of this Plan to grant "incentive stock
options" within the meaning of Section 422 of the Code.

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Section 6.3 - Majority Rule

         The Committee shall act by a majority of its members in office. The
Committee may act either by vote at a meeting or by a memorandum or other
written instrument signed by a majority of the Committee.

Section 6.4 - Compensation; Professional Assistance; Good Faith Actions

         Members of the Committee shall receive such compensation for their
services as members as may be determined by the Board. All expenses and
liabilities incurred by members of the Committee in connection with the
administration of this Plan shall be borne by the Company. The Committee may
employ attorneys, consultants, accountants, appraisers, brokers or other
persons. The Committee, the Company and its Officers and Directors shall be
entitled to rely upon the advice, opinions or valuations of any such persons.
All actions taken and all interpretations and determinations made by the
Committee in good faith shall be final and binding upon all Optionees, the
Company and all other interested persons. No member of the Committee shall be
personally liable for any action, determination or interpretation made in good
faith with respect to this Plan or the Options or for any failure to act, and
all members of the Committee shall be fully protected by the Company in respect
to any such action, determination or interpretation or any failure to make any
determination or to otherwise act. The Committee shall have the unrestricted
right to make non-uniform decisions and determinations in all matters regarding
this Plan and all Options issued hereunder.

                                   ARTICLE VII

                                OTHER PROVISIONS

Section 7.1 - Options Not Transferable

         No Option or interest or right therein or part thereof shall be liable
for, or available for the satisfaction of, the debts, contracts or engagements
of the Optionee or his successors in interest or shall be subject to disposition
by transfer, alienation, anticipation, pledge, encumbrance, assignment or any
other means, whether such disposition be voluntary or involuntary or by
operation of law or by judgment, levy, attachment, garnishment or any other
legal or equitable proceedings (including bankruptcy), and any attempted
disposition thereof shall be null and void and of no effect; provided, however,
that nothing in this Section 7.1 shall prevent transfers by will or by the
applicable laws of descent and distribution. Notwithstanding the foregoing, the
Committee may, in its sole and absolute discretion, permit the holder of any
Non-Qualified Option to transfer such Option, or any portion thereof, to such
holder's spouse, lineal descendent(s) or trust established for the benefit
thereof or any other person or entity.

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Section 7.2 - Amendment, Suspension or Termination of this Plan

         The Plan may be wholly or partially amended or otherwise modified,
suspended or terminated at any time or from time to time by the Committee,
including, without limitation, any amendment to increase or decrease the number
of shares as to which Options may be granted, except as otherwise set forth
herein hereunder, subject to any requirements of stockholder approval set forth
in Section 16b-3 or the applicable provisions of the Code. Neither the
amendment, suspension nor termination of this Plan shall, without the consent of
the holder of any Option, impair any rights or obligations under such Option (or
the Stock Option Agreement applicable thereto) theretofore granted, except as
otherwise set forth herein (or in the applicable Stock Option Agreement).
Subject to any applicable provisions of Section 16b-3 and the Code, the
Committee and the holder of any Option may at any time, by mutual consent,
amend, modify or otherwise waive any of the terms and provisions, including the
exercise price, of such holder's Option and Stock Option Agreement. No Option
may be granted during any period of suspension nor after termination of this
Plan, and in no event may any Option be granted under this Plan after the first
to occur of (a) January 1, 2010 or (b) the expiration of ten years from the date
this Plan is approved by the Company's stockholders as contemplated under
Section 7.3 hereof.

Section 7.3 - Effective Date; Approval of Plan by Stockholders

         This Plan will be effective at the time it is approved or ratified by a
majority vote of the Company's stockholders (present in person or represented by
proxy) at a duly called and held meeting thereof (including any proper
adjournment thereof), a quorum being present. In the event this Plan is not so
approved, this Plan shall not become effective and shall be null and void, and
any Options issued hereunder shall be terminated.

Section 7.4 - Effect of Plan Upon Other Option and Compensation Plans

         Except as otherwise set forth herein, the adoption of this Plan shall
not affect any other compensation or incentive plans in effect for the Company,
any Parent Corporation or any Subsidiary. Nothing in this Plan shall be
construed to limit the right of the Company, any Parent Corporation or any
Subsidiary to (a) establish any other forms of incentives or compensation for
employees of the Company, any Parent Corporation or any Subsidiary or (b) grant
or assume options otherwise than under this Plan in connection with any proper
corporate purpose, including, but not by way of limitation, the grant or
assumption of options in connection with the acquisition, by purchase, lease,
merger, consolidation or otherwise, of the business, stock or assets of any
corporation, firm or association.

                                       14
<PAGE>

Section 7.5 - Titles

         Titles are provided herein for convenience only and are not to serve as
a basis for interpretation or construction of this Plan or any provision hereof.

Section 7.6 - Conformity to Securities Laws

         This Plan is intended to conform to the extent necessary with all
provisions of the Securities Act and the Exchange Act and any and all
regulations and rules promulgated by the Securities and Exchange Commission
thereunder, including without limitation Rule 16b-3. Notwithstanding anything
contained herein to the contrary, this Plan shall be administered, and Options
shall be granted and may be exercised, only in such a manner as to conform to
such laws, rules and regulations. To the extent permitted by applicable law,
this Plan and Options granted hereunder shall be deemed amended to the extent
necessary to conform to such laws, rules and regulations.

Section 7.7 - Incentive Stock Options

         With respect to Incentive Stock Options, if this Plan does not contain
any provision now or hereafter required to be included herein under Section 422
of the Code, such provision shall be deemed to be incorporated herein with the
same force and effect as if such provision had been set out at length herein.
Notwithstanding anything contained herein to the contrary, to the extent any
Option that is intended to qualify as an Incentive Stock Option cannot so
qualify, such Option, to that extent, shall be deemed to be a Non-Qualified
Option under the Code for all purposes of this Plan.

Section 7.8 - Exclusion from Pension and Profit-Sharing Computation

         By acceptance of an Option, the Optionee accepting same shall be deemed
to have agreed that the grant of such Option is special incentive compensation
that will not be taken into account, in any manner, as salary, compensation or
bonus in determining the amount of any payment under any pension, retirement or
other employee benefit plan of the Company or any of its Subsidiaries, whether
now existing or hereafter arising. In addition, such Option will not affect the
amount of any life insurance coverage, if any, provided by the Company on the
life of the Optionee or that is payable to any beneficiary of such Optionee
under any life insurance plan covering employees of the Company or any of its
Subsidiaries.

                                       15<PAGE>

                               SERVICES AGREEMENT

        THIS AGREEMENT, entered into as of the 19th day of August, 1998 by and
between Long Distance Direct Holdings, Inc., a Delaware corporation with
principal place of business at 1 Blue Hill Plaza, Pearl River, NY 10965, and
PowerChannel, Inc. a Delaware corporation with principal place of business at 1
Blue Hill Plaza, Pearl River, NY 10965.

         WHEREAS, Long Distance Direct Holdings, Inc. (the "Company") has
experienced a reduction in its business operations and currently has an excess
capacity of employees;

        WHEREAS, the Company believes it is in the Company's best interest to
retain the services of its employees in order to accommodate additional
man-power requirements it may have in the foreseeable future;

        WHEREAS, PowerChannel, Inc. ("PCI") currently has a shortage of workers
available to handle its existing work flow but is not yet in a position to
increase its payroll by hiring additional full time employees;

        NOW THEREFORE, for these premises and for other good and valuable
consideration, the parties hereto hereby agree as follows;

        1. Provision of Certain Employees. Subject to the terms and conditions
hereof including, the Company shall make certain employees of the (the
"Employees"), available to PCI as they may from time to time be reasonably
needed by PCI, to assist PCI in conducting its business during the term of this
Agreement.

        2. Limitations on Availability. Notwithstanding paragraph one hereof, it
is understood that none of the Employees will be expected to allocate more than
50% of his or her professional time to the work allocated to such Employee by
PCI. It is further understood that during the term hereof, each Employee shall
be primarily responsible to the Company and that in all circumstances the
mandates of such Employee's responsibilities to the Company shall supersede his
or her obligations to PCI pursuant to this Agreement. PCI acknowledges that as a
result, the work it allocates to the Employees hereunder shall be attended to by
such Employees on a "best efforts" basis as discretionarily applied by each
Employee adhering to the mandates of this paragraph 2.

         3. Term. The term of this Agreement shall be for one year, until
August 18, 1999 unless extended by written agreement of the parties hereto on no
more than 30 days' written notice hereto.

<PAGE>

        4. No Employment Relationship. The Employees, at all times during the
term of this Agreement, shall remain employees of the Company and shall not, by
virtue of this Agreement, be deemed to be employees of PCI. As a result, the
Company shall remain liable to each Employee for the payment of such Employee's
salary and the provision of any and all other benefits that the Company provides
to its employees in accordance with the Company's practices as in effect on the
date hereof and as may, from time to time be amended by the Company during the
term of this Agreement. PCI shall have no obligation to compensate the Employees
for the provision of their services hereunder. Nothing herein shall be deemed to
create an obligation on the part of the Company to retain any of the Employees
if, in the exercise of its business judgment, it deems it necessary or
appropriate to terminate the employment of any such Employee during the term
hereof.

        5. Consideration.

                  a. In consideration for the Company making the Employees
         available to PCI under the terms of this Agreement, PCI shall issue to
         the Company a Warrant, substantially in the form of Exhibit A hereto,
         exercisable for the purchase, at a price of $0.10 per share, of up to
         2,000,000 shares of PCI common stock, which is equivalent to eleven and
         thirty three one hundredths percent (11.33%) of the issued and
         outstanding common stock of PCI as at the present date and before
         giving effect to the exercise of this Warrant.

                  b. In accepting the Warrant, the Company acknowledges that:
         (i) it is receiving the shares underlying the Warrants for its own
         account and not with a view toward distribution or resale; (ii) the
         shares of PCI common stock it would receive upon exercise are
         restricted and are not registered with the Securities and Exchange
         Commission or any other state securities commission; (iii) as a result,
         the shares will not be freely tradeable and are thus subject to a
         higher degree of risk and subject to a higher incidence of illiquidity;
         and (iv) that it will not attempt to distribute or sell such shares
         other than in accordance with applicable securities laws.

                  c. The Company acknowledges that it or its representatives
         have had an opportunity to review the books and records of PCI and have
         been afforded an opportunity to ask and have answered any questions
         regarding PCI.

        6. Employee Participation in PCI Plans. Notwithstanding the terms of
paragraph 3 hereof, if, in its discretion, the Board of Directors of PCI
determine that it is appropriate and in PCI's best interests to permit the
Employees to participate in any stock purchase or stock incentive plans that PCI
may in the future adopt, subject to the terms and conditions thereof, it is
understood that such Employees may participate without incurring any liability
to or obligation to the Company or its affiliates, officers directors and
employees.

<PAGE>

         7. Miscellaneous

         a. All notices, requests or other communications to either of the
         parties by the other shall be in writing and shall be deemed duly given
         on the earlier of the date the same is personally delivered with
         receipt acknowledged or when deposited in the United States mail,
         postage prepaid to the addresses first written above, attention
         President, or at such other address of which either party may
         hereinafter notify the other in writing.

         b. This Agreement, shall be governed by and construed in accordance
         with the laws of the State of New York, excluding therefrom any
         principles of conflicts of laws. If any of the provisions of this
         Agreement shall be or become illegal or unenforceable under any law,
         the other provisions shall remain in full force and effect. The parties
         hereby irrevocably agree to the jurisdiction and venue of the courts of
         the State of New York, County of New York to adjudicate any issues that
         may arise in connection with this agreement.

         c. This Agreement contains the entire agreement between the parties
         hereto and all prior discussions, agreements and understandings are
         superseded by this Agreement, which may be amended, changed or
         terminated only by an instrument in writing signed by the parties
         hereto and specifying that it is an amendment, change or termination of
         this Agreement.

         d. No failure to exercise and no delay in exercising, in part or in
         full, on the part of either party hereto shall operate as a waiver
         thereof; nor shall any single or partial exercise of any such right,
         power or privilege preclude any other or further exercise thereof or
         the exercise of any other right, power or privilege. No waiver of any
         provision of this Agreement shall be effective unless signed by both
         parties hereto and any such waiver shall not constitute a waiver in the
         future of any of the provisions of the foregoing instruments, except as
         may be specifically provided in any such waiver.

         e. Captions and headings used herein are inserted for convenience only
         and shall not be given any legal effect.

         f. This Agreement may be executed in any number of counterparts, each
         of which shall be deemed an original, but all of which together shall
         constitute one and the same Agreement.

         g. This Agreement shall be binding upon and inure to the benefit of the
         Company and PCI and their respective successors and assigns.

<PAGE>

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly
executed and delivered by their respective representatives thereunto duly
authorized as of the day and year first above written.

                                        Long Distance Direct Holdings, Inc.

                                        By: /s/ [illegible]
                                           ----------------------------

                                        PowerChannel, Inc.

                                        By: /s/ [illegible]
                                           ----------------------------
                                           President

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