Document:

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                                                                     EXHIBIT 4.3

                                FIRST AMENDMENT
                                       TO
                           THE PLAINS RESOURCES INC.
                                     BYLAWS

     This First Amendment to the Plains Resources Inc. Bylaws, dated as of
December 18, 1992 (the "Bylaws"), hereby amends the Bylaws as follows effective
as of May 15, 2001:

     1.  Article IV is hereby amended and restated to read in its entirety as
follows:

                                  "ARTICLE IV

                                    OFFICERS
                                    --------

     Section 1.  General.  The officers of the Corporation shall be chosen by
the Board of Directors and shall be a Chief Executive Officer, a President, a
Secretary and a Treasurer.  The Board of Directors may also choose a Chairman of
the Board of Directors (who must be a director), one or more Vice-Chairmen (who
must be directors) and one or more Vice-Presidents, Assistant Secretaries,
Assistant Treasurers and other officers.  Any number of offices may be held by
the same person, unless otherwise prohibited by law, the Certificate of
Incorporation or these Bylaws.  The officers of the Corporation need not be
stockholders of the Corporation nor, except in the case of the Chairman and any
Vice-Chairman of the Board of Directors, need such officers be directors of the
Corporation.

     Section 2.  Election.  The Board of Directors at its first meeting held
after each Annual Meeting of Stockholders shall elect the officers of the
Corporation who shall hold their offices for such terms and shall exercise such
powers and perform such duties as shall be determined from time to time by the
Board of Directors; and all officers of the Corporation shall hold office until
their successors are chosen and qualified, or until their earlier resignation or
removal by the Chief Executive Officer or the Board of Directors.  Any officer
elected by the Board of Directors may be removed at any time by action of the
Chief Executive Officer or by the affirmative vote of a majority of the Board of
Directors.  Any vacancy occurring in any office of the Corporation shall be
filled by the Board of Directors.  The salaries of all officers of the
Corporation shall be fixed by the Board of Directors or a duly authorized
committee thereof.

     Section 3.  Voting Securities Owned by the Corporation.  Powers of
attorney, proxies, waivers of notice of meeting, consents and other instruments
relating to securities owned by the Corporation may be executed in the name of
and on behalf of the Corporation by the Chief Executive Officer, the President
or any Vice-President, and any such officer may, in the name of and on behalf of
the Corporation, take all such action as any such officer may deem advisable to
vote in person or by proxy at any meeting of security holders of any corporation
in which the
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Corporation may own securities and at any such meeting shall possess and may
exercise any and all rights and power incident to the ownership of such
securities and which, as the owner thereof, the Corporation might have exercised
and possessed if present. The Board of Directors may, by resolution, from time
to time confer like powers upon any other person or persons.

     Section 4.  Duties.  The officers of the Corporation shall have such powers
and duties as generally pertain to their officers, except as modified herein or
by the Board of Directors or the Chief Executive Officer.  The Chairman of the
Board, if there is one, shall have such duties as may be assigned to him by the
Board of Directors and shall preside at meetings of the Board of Directors and
at meetings of the stockholders.  The Chief Executive Officer shall be the chief
executive officer of the Corporation and shall have the general supervision over
the business, affairs and property of the Corporation. The Secretary and
Assistant Secretary of the Corporation shall record all proceedings at meetings
and actions in writing of stockholders, directors and committee of directors,
and shall exercise such additional authority and perform such additional duties
as the Board of Directors or the Chief Executive Officer may assign."

     2.  As amended and restated by the foregoing, the Bylaws shall remain in
full force and effect.

                               PLAINS RESOURCES INC.

                               By: /s/ James C. Flores
                                   -----------------------------------------
                                   James C. Flores
                                   Chairman of the Board and
                                   Chief Executive Officer<Page>

                                                                     EXHIBIT 4.1

                                              REGISTRATION RIGHTS AGREEMENT
                                      dated as of July 17, 2001 (the
                                      "AGREEMENT"), among DREAMLIFE, INC., a
                                      Delaware corporation (the "COMPANY") and
                                      those persons listed on SCHEDULE I
                                      attached hereto who or which are or become
                                      signatories hereto (the "STOCKHOLDERS").

                  Reference is made to the Stock Purchase Agreement (the
"PURCHASE AGREEMENT") dated as of July 17, 2001, among the Company, Discovery
Toys, Inc. a California corporation ("DISCOVERY TOYS"), and the Stockholders,
providing for, among other things, the purchase by the Company of all of the
outstanding capital stock of Discovery Toys pursuant to which the Stockholders
are receiving shares of common stock, $0.01 par value, of the Company ("COMMON
STOCK") in consideration of all of the capital stock purchased by the Company.
All capitalized terms used but not defined herein shall have the meanings
ascribed thereto in the Purchase Agreement.

         1.       DEFINITIONS.

         As used in this Agreement, the following terms shall have the following
meanings:

         (a) "BUSINESS DAY" shall mean any day other than a Saturday, Sunday or
day on which banks are permitted to close in the City and State of New York.

         (b) "COMMISSION" shall mean the Securities and Exchange Commission or
any other Federal agency at the time administering the Securities Act.

         (c) "EXCHANGE ACT" shall mean the Securities Exchange Act of 1934, as
amended, or any successor Federal statute, and the rules and regulations of the
Commission promulgated thereunder, all as the same shall be in effect from time
to time.

         (d) "NASD" shall mean the National Association of Securities Dealers,
Inc.

         (e) "OTHER SHARES" shall mean at any time those Shares that do not
constitute Primary Shares or Registrable Shares.

         (f) "PRIMARY SHARES" shall mean at any time all authorized but unissued
Shares.

         (g) "PUBLIC OFFERING" shall mean a public offering of shares of Common
Stock of the Company registered pursuant to the Securities Act.

         (h) "REGISTRABLE SHARES" shall mean the Shares received by the
Stockholders pursuant to the Purchase Agreement, and any securities of the
Company that may be issued or

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distributed with respect to, or in exchange or substitution for, or conversion
of, such Shares and such other securities issued or issuable with respect to
such securities pursuant to a stock dividend, stock split or other distribution,
merger, consolidation, recapitalization or reclassification or otherwise.

         (i) "RULE 144" shall mean Rule 144 promulgated under the Securities Act
or any successor or complementary rule thereto.

         (j) "SECURITIES ACT" shall mean the Securities Act of 1933, as amended,
or any successor Federal statute, and the rules and regulations of the
Commission promulgated thereunder, all as the same shall be in effect from time
to time.

         (k) "STOCKHOLDERS" shall mean any person or entity (i) that is
receiving Shares pursuant to the Purchase Agreement, and (ii) who or which
executes and delivers a counterpart signature page to this Agreement.

         (l) "SHARES" shall mean shares of the Company's Common Stock.

         2. REGISTRATION.

         (a) Subject to the terms and conditions set forth in this Agreement,
the Company shall use its reasonable commercial efforts to file a Registration
Statement on Form S-1 (or on such other form as may be available to the Company)
(the "REGISTRATION STATEMENT") with the Commission for the public sale of the
Shares within ninety (90) days of the date hereof.

With respect to the registration pursuant to this Section 2, the Company may
include in such registration any Primary Shares or Other Shares.

         3. RIGHT OF SUSPENSION. Notwithstanding any other provision of this
Agreement, the Purchase Agreement or any Related Agreement (other than this
Agreement) the Company shall have the right at any time to prohibit or suspend
offers and sales of Registrable Shares covered by a Registration Statement
contemplated by this Agreement whenever, and for so long as, in the sole
reasonable judgment of the Company (i) there exists a material development or a
potential material development with respect to or involving the Company that the
Company would be obligated to disclose in the prospectus or offering circular
used in connection with the Registration Statement, which disclosure would in
the judgment of the Company be premature or otherwise inadvisable at such time,
or (ii) an event has occurred that makes any statement made in the Registration
Statement or related prospectus or offering circular or any document
incorporated or deemed to be incorporated therein by reference untrue in any
material respect or which requires the making of any changes in the Registration
Statement, prospectus or offering circular so that it will not contain any
untrue statement of a material fact required to be stated therein or necessary
to make the statements therein not misleading or omit to state any material fact
required to be stated therein or necessary to make the statement therein, in the
light of the circumstances under which they were made, not misleading. In the
event that the Company shall determine to so prohibit or suspend offers and
sales, the Company shall, in addition to performing those acts required to be
performed by the Securities Act and/or the Exchange Act, or as may be deemed
advisable by the Company, deliver a certificate in writing to each of the
Stockholders signed by the Chief Financial Officer or Chief Executive Officer of
the Company

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and, upon receipt of such certificate, the use of the Registration Statement and
prospectus or offering circular, as the case may be, will be deferred or
suspended and will not recommence until, in addition to those acts required to
be performed by the Securities Act and/or the Exchange Act, or as may be deemed
advisable by the Company, (x) such Stockholders' receipt from the Company of
copies of the supplemented or amended prospectus or offering circular or (y) the
Stockholders are advised in writing by the Company that the prospectus or
offering circular may be used. The Company will exercise reasonable commercial
efforts to ensure that the use of the Registration Statement and prospectus or
offering circular may be resumed as quickly as practicable, and will provide
prompt notice to the Stockholders when such use may be resumed.

         4. FILING OBLIGATIONS OF THE COMPANY. In connection with the
registration of the Registrable Shares effected pursuant to Section 2 the
Company shall:

         (a) prepare and file with the Commission the Registration Statement and
such amendments (including post effective amendments) and supplements to the
Registration Statement and the prospectus or offering circular used in
connection therewith as may be necessary to keep the Registration Statement
current and effective at all times until the earlier of (i) the date as of which
the Stockholders may sell or transfer all of the Registrable Shares covered by
the Registration Statement in a three-month period under Rule 144 or (ii) the
date on which the Stockholders shall have sold all the Registrable Securities
covered by the Registration Statement (the "Registration Period"), and to comply
with the provisions of the Securities Act and the rules and regulations
thereunder with respect to the disposition of all the Registrable Shares covered
by the Registration Statement for the period required to effect the distribution
thereof, to use reasonable commercial efforts to make any corrections or updates
to the Registration Statement or prospectus as promptly as practicable and to
exercise best efforts to cause the Commission to declare the Registration
Statement effective once filed;

         (b) furnish to the Stockholders such number of copies of any prospectus
or offering circular, including a preliminary prospectus, and of a full
Registration Statement and exhibits in conformity with the requirements of the
Securities Act and rules and regulations thereunder, as each Stockholder may
reasonably request in order to facilitate the disposition of the Registrable
Shares;

         (c) use its best efforts to register or qualify the Registrable Shares
covered by the Registration Statement under the securities or blue sky laws of
such state jurisdictions of the United States as the Stockholders may reasonably
request, and accomplish any and all other acts and things which may be necessary
or advisable to permit sales in such jurisdictions of such Registrable Shares
and to keep such registration or qualification in effect for so long as the
Registration Statement remains in effect; PROVIDED, HOWEVER, that the Company
shall not be required to consent to general service of process for all purposes,
or to qualify as a foreign corporation, in any jurisdiction where it is not then
qualified or to register or qualify the Registrable Shares covered by the
Registration Statement in any jurisdiction which would require the Company to
amend its certificate of incorporation or by-laws or covenant or undertake to do
any other act or make any other change regarding its capitalization or share
ownership prior to the effectiveness of such registration or qualification;

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         (d) if such registration is an underwritten public offering, to enter
into an underwriting agreement in form and substance customary under the
circumstances; and

         (e) notify each holder of Registrable Shares promptly upon the issuance
by the Commission of any state securities commission or agency of any stop order
suspending the effectiveness of the Registration Statement or the initiation of
any proceedings for that purpose.

         5. CONDITIONS TO REGISTRATION OBLIGATIONS.

         (a)  The Company shall not be obligated to effect the registration of
the Registrable Shares pursuant to Section 2 unless the holders of Registrable
Shares being included in the Registration Statement consent to customary
conditions of a reasonable nature that are imposed by the Company, including,
but not limited to, the following:

              (i) conditions prohibiting the sale of Registrable Shares by each
Stockholder until the registration shall have been declared effective by the
Commission;

              (ii) conditions requiring each Stockholder to comply with all
applicable provisions of the Securities Act and the Exchange Act including, but
not limited to, the prospectus delivery requirements of the Securities Act; and

              (iii) if such registration is an underwritten public offering,
conditions requiring each Stockholder to enter into an underwriting agreement in
form and substance customary under the circumstances.

         (b)  The Company shall not be obligated to effect the registration of
the Registrable Shares pursuant to Section 2 until the earlier of (i) the
Securities and Exchange Commission's confirmation that the Company may omit from
the applicable registration statement audited financial statements for Discovery
Toys, Inc. for the year ended December 31, 1998 which would otherwise be
required pursuant to applicable rules and (ii) the date on which audited
financial statements are available for each of the Company and Discovery Toys,
Inc. for the ear ended December 31, 2001.

         6. INFORMATION PROVIDED BY THE STOCKHOLDERS. Whenever under this
Agreement Registrable Shares are being registered, each Stockholder, as a
condition to the inclusion of Registrable Shares held by such Stockholder in
such registration, shall provide the Company on a timely basis with such
information and materials as the Company may reasonably request in order to
effect the registration of the Registrable Shares and the Company shall not be
obligated to register such Stockholder's Registrable Shares if such Stockholder
fails within twenty (20) Business Days after written request to provide such
information and materials to the Company.

         7. RULE 144. With a view to making available to the Stockholders the
benefits of Rule 144 under the Securities Act, the Company agrees to use
commercially reasonable efforts to make available adequate current public
information with respect to it within the meaning of, and as required pursuant
to, Rule 144(c).

         8. TERMS AND CONDITIONS OF REGISTRATION. In connection with the
registration pursuant to this Agreement, and subject to the other terms and
conditions of this Agreement, the

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Company shall in its sole discretion determine the terms and conditions of such
registration, including, without limitation, the timing thereof; the scope of
the offering contemplated thereby (i.e., whether the offering shall be a
combined primary offering and a secondary offering or limited only to a
secondary offering); the manner of distribution of Registrable Shares consistent
with the plan of distribution agreed upon by the Company and the Stockholders;
the period of effectiveness of registration for permissible sales of Registrable
Securities thereunder subject to the provisions of Section 4(a) hereof; and all
other material aspects of the registration and the registration process to the
extent consistent herewith. In connection therewith, the Company may require
that any such registration be underwritten, in which event (i) the managing
underwriter shall be selected by the Company and (ii) the inclusion of
Registrable Shares in such registration shall be conditioned upon each holder
thereof entering into an underwriting agreement in customary form with such
underwriters participating in such registration.

         9.   EXPENSES. All expenses incurred by the Company in effecting a
registration under this Agreement, including, without limitation, all
registration and filing fees (including all expenses incident to any filing with
any exchange or quotation system), fees and expenses of complying with
securities and "blue-sky" laws, printing expenses, the fees and expenses of the
Company's counsel and accountants, shall be paid by the Company; PROVIDED,
HOWEVER, that all underwriting discounts and selling commissions applicable to
the Registrable Shares and the fees and expenses of any counsel to the
Stockholder or Stockholders, shall be borne by the Stockholders, in proportion
to the number of Registrable Shares sold by such Stockholder or Stockholders.

         10.  INDEMNIFICATION.

         (a)  In connection with the registration of any Registrable Shares
under the Securities Act pursuant to this Agreement, the Company shall indemnify
and hold harmless the Stockholders and in the case of a Stockholder that is not
a natural person, such Stockholder's directors and officers, each underwriter,
broker or other person acting on behalf of the Stockholders and each person that
controls any of the foregoing (the "STOCKHOLDER INDEMNIFIED PERSONS") against
any losses, claims, damages or liabilities, joint or several (or actions in
respect thereof), to which the Stockholder Indemnified Persons may become
subject under the Securities Act or otherwise, insofar as such losses, claims,
damages or liabilities (or actions in respect thereof) arise out of or are based
upon an untrue statement or alleged untrue statement of a material fact
contained in the Registration Statement under which such Registrable Shares were
registered under the Securities Act, any preliminary prospectus or final
prospectus contained therein or otherwise filed with the Commission, any
amendment or supplement thereto or any document incident to registration or
qualification of any Registrable Shares, or arise out of or are based upon the
omission or alleged omission to state therein a material fact required to be
stated therein or necessary to make the statements therein not misleading or,
with respect to any prospectus, necessary to make the statements therein in
light of the circumstances under which they were made not misleading; PROVIDED,
HOWEVER, that the Company shall not be liable in any such case to the extent
that any such loss, claim, damage, liability or action arises out of or is based
upon an untrue statement or alleged untrue statement or omission or alleged
omission made in said Registration Statement, preliminary prospectus, final
prospectus, amendment, supplement or document incident to registration or
qualification of any Registrable Shares in reliance upon and in strict
conformity with information furnished in writing to the Company by

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any such Stockholder with respect to information regarding any such Stockholder
expressly for inclusion therein; PROVIDED, FURTHER, that the Company shall not
be liable in any such case if the Stockholder failed to deliver an amendment or
supplement to a prospective purchaser, if such amendment or supplement was
provided to the Stockholder in sufficient time to deliver to the prospective
purchaser and it corrected the untrue statement or alleged untrue statement or
omission or alleged omission.

         (b) In connection with the registration of Registrable Shares under the
Securities Act pursuant to this Agreement, each Stockholder shall severally and
not jointly indemnify and hold harmless the Company, each director of the
Company, each officer of the Company, each underwriter, broker or other person
acting on behalf of the Company and each person who controls any of the
foregoing persons within the meaning of the Securities Act against any losses,
claims, damages or liabilities joint or several (or actions in respect thereof),
insofar as such losses, claims, damages or liabilities (or actions in respect
thereof) arise out of or are based upon an untrue statement or alleged untrue
statement of a material fact contained in the Registration Statement under which
such Registrable Shares were registered under the Securities Act, any
preliminary prospectus or final prospectus contained therein or otherwise filed
with the Commission, any amendment or supplement thereto or any document
incident to registration or qualification of any Registrable Shares, or arise
out of or are based upon the omission or alleged omission to state therein a
material fact required to be stated therein or necessary to make the statements
therein not misleading or, with respect to any prospectus, necessary to make the
statements therein in light of the circumstances under which they were made not
misleading, to the extent, but only to the extent, such statement or omission
was made in reliance upon and in strict conformity with information furnished to
the Company or such underwriter, in writing, by such Stockholder for use in
connection with the Registration Statement, preliminary prospectus, final
prospectus, amendment, supplement or document, PROVIDED that the maximum
liability of such Stockholder under this Section 10(b) shall be limited to an
amount equal to the gross proceeds received by such Stockholder upon the sale of
Registrable Shares by such Stockholder pursuant to such registration.

         (c) Promptly after receipt by an indemnified party of notice of the
commencement of any action involving a claim referred to in the preceding
paragraphs of this Section 10, such indemnified party will, if a claim in
respect thereof is made against an indemnifying party, give written notice to
the latter of the commencement of such action; PROVIDED, that the failure of any
indemnified party to give notice as provided herein shall not relieve the
indemnifying party of its obligations under this Agreement unless the
indemnifying party is materially prejudiced thereby. In case any such action is
brought against an indemnified party, the indemnifying party will be entitled to
participate in and to assume the defense thereof, jointly with any other
indemnifying party similarly notified to the extent that it may wish, with
counsel reasonably satisfactory to such indemnified party, and after notice from
the indemnifying party to such indemnified party of its election so to assume
the defense thereof, the indemnifying party shall not be responsible for any
legal or other expenses subsequently incurred by the indemnified party in
connection with the defense thereof; PROVIDED, HOWEVER, that an indemnified
party shall have the right to retain its own counsel, with the reasonable fees
and expenses to be paid by the indemnifying party, if such indemnified party
upon advice of legal counsel shall have reasonably concluded that representation
of such indemnified party or parties by the counsel retained by the indemnifying
party or parties would be inappropriate due to actual or potential differing
interests

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between such indemnified party or parties and any other party represented by
such counsel in such proceeding (provided that the indemnifying party shall not
be responsible for the fees and expenses of more than one additional counsel for
all indemnified parties). No indemnifying party, in the defense of any such
claim or litigation shall, except with the consent of each indemnified party,
consent to entry of any judgment or enter into any settlement which does not
include as an unconditional term thereof the giving by the claimant or plaintiff
to such indemnified party of a release from all liability in respect to such
claim or litigation. Each indemnified party shall furnish such information
regarding itself or the claim in question as an indemnifying party may
reasonably request in writing and as shall be reasonably required in connection
with the defense of such claim and litigation resulting therefrom.

         (d) If the indemnification provided for in this Section 10 is held by a
court of competent jurisdiction to be unavailable to an indemnified party with
respect to any loss, claim, damage, liability or action referred to herein, then
the indemnifying party, in lieu of indemnifying such indemnified party
hereunder, shall contribute to the amounts paid or payable by such indemnified
party as a result of such loss, claim, damage, liability or action in such
proportion as is appropriate to reflect the relative fault of the indemnifying
party on the one hand and of the indemnified party on the other in connection
with the statements or omissions which resulted in such loss, claim, damage,
liability or action as well as any other relevant equitable considerations. The
relative fault of the indemnifying party and of the indemnified party shall be
determined by reference to, among other things, whether the untrue or alleged
untrue statement of a material fact or the omission or alleged omission to state
a material fact relates to information supplied by the indemnifying party or by
the indemnified party and the parties' relative intent, knowledge, access to
information and opportunity to correct or prevent such statement or omission. No
person guilty of fraudulent misrepresentation (within the meaning of Section
11(f) of the Securities Act) shall be entitled to contribution from any person
who was not guilty of such fraudulent misrepresentation.

         11. TERMINATION. The registration rights granted pursuant to this
Agreement shall terminate on the earlier of (i) the date as of which the
Stockholders may sell or transfer all of the Registrable Shares covered by the
Registration Statement in a three-month period under Rule 144, (ii) the date on
which the Stockholders have sold or transferred all of the Registrable Shares
covered by the Registration Statement or (iii) the three year anniversary of
this Agreement; PROVIDED, that the provisions of Section 10 shall survive
termination.

         12. SUCCESSORS AND ASSIGNS. This Agreement shall bind and inure to the
benefit of the Company, the Stockholders and, subject to Section 14, the
respective successors, permitted assigns, heirs and legal representatives (as
the case may be) of the Company and each Stockholder.

         13. CONFIDENTIALITY. Each Stockholder hereby agrees to and shall keep
strictly confidential and will not disclose or divulge any confidential,
proprietary or secret information which such Stockholder may obtain from the
Company in connection with this Agreement, unless required to be disclosed by
law or pursuant to any judgment, order, subpoena or decree of any court having
competent jurisdiction, or unless such information is or becomes publicly known
(other than as a result of this Section 13), or unless the Company gives its
written consent to the release by such Stockholder of such information, except
that no such written consent shall

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be required (and such Stockholder shall be free to release such information) if
such information is to be provided to the lawyer or accountant of such
Stockholder who are instructed to comply with this provision. Each Stockholder
shall be responsible for making sure its lawyer and accountant comply with this
Section 13. In the event the Stockholder becomes legally compelled to disclose
any confidential information pursuant to a subpoena, summons, order or other
judicial or governmental process, the Stockholder shall provide the Company with
prompt notice thereof so that the Company may seek a protective order or another
appropriate remedy, or waive compliance with the relevant provisions of this
agreement. In the event such a protective order or other remedy is not obtained,
or that such a waiver is granted, the Stockholder shall furnish only that
portion of such confidential information that is legally required.

         14. ASSIGNMENT. A Stockholder may not assign its rights under this
Agreement to any purchaser or transferee of Registrable Shares without the prior
written consent of the Company.

         15. ENTIRE AGREEMENT. This Agreement and the Purchase Agreement and the
other writings referred to herein and therein contain the entire agreement among
the parties with respect to the subject matter hereof and supersede all prior
and contemporaneous arrangements or understandings with respect to the subject
matter hereof.

         16. NOTICES. All notices or other communications which are required or
permitted hereunder shall be in writing and sufficient if delivered personally
or sent by nationally-recognized overnight courier or by registered or certified
mail, postage prepaid, return receipt requested or by telecopier, with
confirmation as provided above addressed as follows:

         (a)  If to the Company to:

                           dreamlife, inc.
                           425 West 15th Street
                           New York, New York 10011
                           Attention:   Peter A. Lund
                           Telecopier:  (212) 433-1400;

                           with a copy (which shall not constitute notice) to:

                           Orrick, Herrington & Sutcliffe LLP
                           666 Fifth Avenue
                           New York, New York   10103
                           Telephone:   (212) 506-5000
                           Telecopier:  (212) 506-5151
                           Attention:   Martin H. Levenglick, Esq.; and

         (b)  If to the Stockholders, to the addresses set forth on Schedule I
              attached hereto;

                           with a copy (which shall not constitute notice) to:

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                           Gibbons, Del Deo, Dolan, Griffinger & Vecchione, a
                           Professional Corporation
                           One Riverfront Plaza
                           Newark, New Jersey 07102
                           Attention:   Lawrence A. Goldman, Esq.
                           Telecopier:  (973) 639-6283;

or to such other address as the party to whom notice is to be given may have
furnished to the other parties hereto in writing in accordance herewith. All
such notices or communications shall be deemed to be received (a) in the case of
personal delivery, on the date of such delivery, (b) in the case of
nationally-recognized overnight courier, on the next business day after the date
when sent, (c) in the case of facsimile transmission or telecopier upon
confirmed receipt and (d) in the case of mailing, on the third Business Day
following the date on which the piece of mail containing such communication was
posted.

         17. MODIFICATIONS; AMENDMENTS; WAIVERS. The terms and provisions of
this Agreement may only be amended or waived either (a) with the written consent
of the Company and the holders of a majority of the Registrable Shares, or (b)
in a writing by the party or parties against whom such amendment or waiver is
sought to be enforced.

         18. COUNTERPARTS. This Agreement may be executed in any number of
counterparts, and each such counterpart hereof shall be deemed to be an original
instrument, but all such counterparts together shall constitute but one
agreement.

         19. HEADINGS. The headings of the various sections of this Agreement
have been inserted for convenience of reference only and shall not be deemed to
be a part of this Agreement.

         20. GOVERNING LAW. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York (without reference to its
conflicts of laws principles).

         21. CONSENT TO JURISDICTION. Each of the parties hereto hereby
absolutely and irrevocably consents and submits to the jurisdiction of the
courts in the State of New York and of any Federal court located in the City and
County of New York in connection with any actions or proceedings brought against
them by any of the other parties hereto. In any such action or proceeding, the
parties hereto each hereby absolutely and irrevocably (i) waives any objection
to jurisdiction or venue, (ii) waives personal service of any summons,
complaint, declaration or other process, and (iii) agrees that the service
thereof may be made by certified or registered first-class mail directed to such
party, as the case may be, at their respective addresses as set forth in Section
16 hereof.

                [Remainder of this Page Intentionally Left Blank]

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         IN WITNESS WHEREOF, the parties hereto have caused this Registration
Rights Agreement to be executed and delivered as of the date first above
written.

                                        DREAMLIFE, INC.

                                        By: /S/ PETER A. LUND
                                            ------------------------------------
                                             Name: Peter A. Lund
                                             Title: Chief Executive Officer

                      [COUNTERPART SIGNATURE PAGE FOLLOWS]

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          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ William S. Walsh
                                        ----------------------------------------
                                                     (signature)

                                        William S. Walsh
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        ----------------------------------------
                                                     (signature)

                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 4,303,014
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ Thomas C. Zimmer
                                        ----------------------------------------
                                                     (signature)

                                        Thomas C. Zimmer
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        ----------------------------------------
                                                     (signature)

                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 1,955,916
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ Carol Zimmerman
                                        ----------------------------------------
                                                     (signature)

                                        Carol Zimmerman
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                         /s/ Frank Z. Leidman
                                        ----------------------------------------
                                                     (signature)

                                        Frank Z. Leidman
                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 391,183
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ Jack B. Hood
                                        ----------------------------------------
                                                     (signature)

                                        Jack B. Hood
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                         /s/ Donna Hood
                                        ----------------------------------------
                                                     (signature)

                                        Donna Hood
                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 1,173,549
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ J.M. Cascino
                                        ----------------------------------------
                                                     (signature)

                                        J.M. Cascino
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        ----------------------------------------
                                                     (signature)

                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 1,955,916
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ Richard E. Newton
                                        ----------------------------------------
                                                     (signature)

                                        Richard E. Newton
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        /s/ Catherine M. Newton
                                        ----------------------------------------
                                                     (signature)

                                        Catherine M. Newton
                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 782,366
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ Lane Nemeth
                                        ----------------------------------------
                                                     (signature)

                                        Lane Nemeth
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        /s/ Edwin A. Nemeth
                                        ----------------------------------------
                                                     (signature)

                                        Edwin A. Nemeth
                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 5,867,747
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        /s/ Catherine Adams
                                        ----------------------------------------
                                                     (signature)

                                        Catherine Adams
                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        /s/ Jeff Adams
                                        ----------------------------------------
                                                     (signature)

                                        Jeff Adams
                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        ----------------------------------------
                                                   (print name of entity)

                                        By:
                                             -----------------------------------
                                                        (signature)

                                             -----------------------------------
                                                       (print name)

                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 130,394
                                               ---------------------------------

<Page>

          [COUNTERPART SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT]

                               STOCKHOLDER:

                                    IF AN INDIVIDUAL STOCKHOLDER:

                                        ----------------------------------------
                                                     (signature)

                                        ----------------------------------------
                                                     (print name)

                                    SPOUSE OF INDIVIDUAL STOCKHOLDER (if
                                    applicable):

                                        ----------------------------------------
                                                     (signature)

                                        ----------------------------------------
                                                     (print name)

                                    IF AN ENTITY STOCKHOLDER:

                                        Discovery Toys LLC
                                        ----------------------------------------
                                                   (print name of entity)

                                        By:  /s/ Anthony R. Calandra
                                             -----------------------------------
                                                        (signature)

                                             Anthony R. Calandra
                                             -----------------------------------
                                                       (print name)

                                             Manager
                                             -----------------------------------
                                                      (print title)

                               NUMBER OF REGISTRABLE SHARES OWNED
                               BY STOCKHOLDER: 17,212,058
                                               ---------------------------------

<Page>

                                   SCHEDULE I

<Table>
<Caption>

------------------------------------------------------------- --------------------------------------

                STOCKHOLDER NAME AND ADDRESS                      NUMBER OF REGISTRABLE SHARES
------------------------------------------------------------- --------------------------------------
<S>                                                                        <C>
Discovery Toys, L.L.C.                                                     17,212,058
c/o McGuggan, L.L.C.
365 South Street
Morristown, NJ 07960
Attn.:  Anthony Calandra

------------------------------------------------------------- --------------------------------------
Lane Nemeth                                                                 5,867,747
c/o Discovery Toys, Inc.
6400 Brisa Street
Livermore, CA 94550

------------------------------------------------------------- --------------------------------------
Thomas C. Zimmer                                                            1,955,916
c/o Discovery Toys, Inc.
6400 Brisa Street
Livermore, CA 94550

------------------------------------------------------------- --------------------------------------
Richard Newton                                                                782,366
c/o Discovery Toys, Inc.
6400 Brisa Street
Livermore, CA 94550

------------------------------------------------------------- --------------------------------------
James M. Cascino                                                            1,955,916
c/o Institutional Financing Services, Inc.
5100 Park Road
Benicia, CA 94510

------------------------------------------------------------- --------------------------------------
Jack B. Hood                                                                1,173,549
c/o Institutional Financing Services, Inc.
5100 Park Road
Benicia, CA 94510

------------------------------------------------------------- --------------------------------------
Cathy Adams                                                                   130,394
2919 Calle de la Mesa
Pleasanton CA 94566

------------------------------------------------------------- --------------------------------------
Carol Zimmerman                                                               391,183
c/o Institutional Financing Services, Inc.
------------------------------------------------------------- --------------------------------------
</Table>

<Page>

<Table>
<S>                                                                        <C>
------------------------------------------------------------- --------------------------------------
5100 Park Road
Benicia, CA 94510

------------------------------------------------------------- --------------------------------------

William S. Walsh                                                            4,303,014
330 South Street
Morristown, NJ 07962
------------------------------------------------------------- --------------------------------------
</Table>

                                       21

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