Document:

Trademark License Agreement dated July 20, 2004

 Exhibit 10.18 
  
 Trademark License Agreement 
  
 This Trademark License Agreement (hereinafter the “Agreement”) is entered into as of July July 20, 2004 in the People’s Republic of China
(hereinafter the “PRC”) between the following two parties in Beijing: 
  
 (1)    eLongNet Information Technology(Beijing) Co., Ltd.( hereinafter the “Licensor”), an wholly owned foreign enterprise under the laws of PRC, Legal Address: 10 Jiuxianqiao Street, Chaoyang District,
Beijing; 
  
 And 
  
 (2)    Beijing Asia Media Interactive Advertising Co., Ltd.
(hereinafter the “Licensee”), a wholly domestic invested limited liability company under the laws of PRC, Legal Address: 203, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing (hereinafter, one party will be called
“one party”, two parties will be called “both parties”). 
  
 WHEREAS:

  
 A.    The “Licensor” is the owner of
the registered trademarks (hereinafter the “trademark”) in Appendix 1, and it is in the process of application formalities, in order to become the owner of the trademarks in Appendix 2 and the trademarks in applying. 
  
 B.    The “Licensee” desires to acquire non- exclusive
license of the trademarks listed in Appendix 1 and Appendix 2 in accordance with the terms and conditions of “this agreement”, and the “Licensor” agree to grant the “Licensee” such license. 
  
 NOW THEREFORE, the parties agree as follows: 
  
 1.    Definition 
  
 Unless otherwise provided for herein, the following words are specified as:

  
 “Affiliated Enterprise” the entity
with at least 10% ballot held by any “one party” directly or indirectly. 
  
 “Force Majeure” any earthquake, typhoon, fire, flood, war, and other calamity caused by nature or human which is unpredictable,
unavoidable and overwhelming happened after the signing of “this agreement”, this event beyond any party’s control and impedes the performance of all or part of this agreement. 
  
 “PRC Law” any promulgated and valid laws and
regulations of PRC from the date stipulated on the head of this agreement. 
  
 “Term” the period stipulated in 3.1 of this agreement 
  
 “Territory” the territory of PRC, which does not include Hong Kong, Macao and Taiwan. 
  
 “Trademark Office” the trademark office of State
Administration for Industry and Commerce. 
  
 “Licensed Trademark” the trademark registered in the “Trademark Office” by the “Trademark to be licensed” the registered trademark under the process of assignment in the “Trademark
Office” which will be assigned to the “Licensor” and the trademark in the application for registration, listed in Appendix 2 
  
 “RMB” the legal currency of the “PRC”. 
  

 1 

 2.    License 
  
 2.1.    Trademark License 
  
 The “Licensor” will grant the “Licensee” a license to use the “Licensed Trademark” and
“Trademark to be licensed” in the territory under the terms and conditions of this Agreement in its term, except that the “Licensor” can authorize [to be filled by elong] to use the “Licensed Trademark” and
“Trademark to be licensed”. 
  
 2.2.    Scope of Use 
  
 In the term of this agreement, the “Licensee” can use the “Licensed Trademark” and “Trademark to be licensed” in the “Territory” under the circumstances set force as follows: 
  
 2.2.1.    Use in the authorized commodities or
services in accordance with the content in each certificate of registration. 
  
 2.2.2.    Use in the documents of commercial transactions, advertising, exhibitions or other commercial actions related to Item 2.2.1 
  
 2.3.    Sublicense 
  
 2.3.1.    The “Licensee” shall not grant the license of the “Licensed
Trademark” and “Trademark to be licensed” to any third party without the written consent of the “Licensor” in advance. Any sublicense without authorization is invalid. 
  
 2.4.    Forbidden Action 
  
 The “Licensee” promises that in the term of this Agreement
and any time after the expiration of this Agreement, it shall not: 
  
 2.4.1.    Undertake any action, which will affect the Licensor’s right on the “Licensed Trademark” and “Trademark to be licensed”; or 
  
 2.4.2.    Apply for the registration of the
“Licensed Trademark” and “Trademark to be licensed” or any similar trademark in any country or region. 
  
 2.5.    Providing of Signs 
  
 The “Licensor” shall provide the authorized signs of the “Licensed Trademark” and “Trademark to be licensed” to the
“Licensee” with digital format stored in the floppy disk and printed format. The “Licensee” has right to copy the “Licensed Trademark” and “Trademark to be licensed” in accordance with the relevant designs.

  
 2.6.    Use Supervision

  
 The “Licensor” has the right to dispatch
personnel at any time to the sites of the “Licensee” for the supervision on the use of the “Licensed Trademark” and “Trademark to be licensed” after its notice in written. 
  
 2.7.    No Hindrance 
  
 The “Licensee” acknowledges the right owned by the
“Licensor” to the “Licensed Trademark” and “Trademark to be licensed”, besides the warranty listed in 2.4, the “licensee” shall not undertake or promote any action that will hinder the right of the
“Licensed Trademark” and “Trademark to be licensed”. The “licensee” shall not state to third party that it has any right on the “Licensed Trademark” and “Trademark to be licensed”. The
“Licensee” acknowledges that the anticipated use of the “Licensed 

  

 2 

 
Trademark” and “Trademark to be licensed” will not create any ownership related to the goodwill of the “Licensed Trademark” and
“Trademark to be licensed” for the “licensee”. All the use of this kind shall benefit the exclusive right of the “Licensor” as the owner of the “Licensed Trademark” and “Trademark to be licensed”.

  
 2.8.    Quality 

 
 Both parties of this Agreement acknowledge that the quality and
goodwill of commodities and service signed with the “Licensed Trademark” and “Trademark to be licensed” is important to the operation of the “Licensor”. Any commodities and service signed with the “Licensed
Trademark” and “Trademark to be licensed” shall reach the top standards and qualities, and it shall under the control, and accord with PRC law and other quality standards requested by any “Licensor” from time to time, and
accept supervision and approval of the “Licensor”. The “licensee” shall obey all the standards about the commodities and service of the “Licensor”. 
  
 3.    Term 
  
 3.1.    Period 
  
 This Agreement will be effective from the date of signing the contract, until termination pursuant to Article 9.1. But the license of every
“Trademark to be licensed” shall be effective from the date that the “Trademark Office” authorizes the assignment to the “Licensor” and the “Licensor” becomes the owner of the trademark. Except the
circumstances stipulated in Article 9.1, the period of this agreement shall be equal to the expiration period (including any extended period) of the “Licensor”. 
  
 4.    Record 
  
 4.1.    Application for Record 
  

Within three (3) months after the effectiveness of this Agreement, both parties shall file this Agreement to the “Trademark Office” for
record for the licensing of the “Licensed Trademark” according to the PRC laws. For the “Trademark to be licensed”, within three (3) months after the effectiveness set forth in Item 3.1, both parties shall file this
Agreement to the “Trademark Office” for record. 
  
 4.2.    Fees 
  
 The
“Licensee” shall assume the fees about the application and renewal set forth in Article 4.1. 
  
 5.    License Fee 
  
 The “Licensee” agrees to pay the “Licensor” the license fee, and both parties will decide its amount in accordance to the market price.

  
 6.    Statement and Warranties 
  
 6.1.    Statement and Warranties of Both
Parties 
  
 Every “one party” states and
warrants, form the date of signing this Agreement: 
  
 6.1.1.    It is an independent company duly registered in the place of establishment, and has gotten all the government’s authorization and registration, which are continuously valid for its existence, and it has
sufficient rights to operate according to its business license, business certificate of registration, articles of association or similar documents of company; 
  

 3 

 6.1.2.    It has absolute authorization to sign this Agreement and perform the
obligations under this agreement; 
  
 6.1.3.    The representative has gotten absolute authorization to sign this Agreement (the signature of representative is in the place for signing); 
  
 6.1.4.    The signing of this Agreement or the performance of the obligations under this Agreement
will not violate: 
  
 6.1.4.1.    The
business license, business certificate of registration, articles of association or similar documents of company; 
  
 6.1.4.2.    Any law, regulation or the authorization or approval of government; and 
  
 6.1.4.3.    Any binding agreement. 
  
 6.1.5.    There is not any pending case of lawsuit,
arbitration, other legal or governmental procedure that will has material adverse effects on this agreement to its knowledge; 
  
 6.1.6.    It has disclosed all the documents to the other party, which will probably have material adverse effects on the
obligations under this Agreement issued by any branch of government; 
  
 6.1.7.    It has not been the subject of liquidation or dissolution; and 
  
 6.1.8.    It has not been declared bankruptcy by the court with jurisdiction. 
  
 6.2.    Statement and Warranties of the
“Licensee” 
  
 The “Licensee”
further states and warrants to the “Licensor”: 
  
 6.2.1.    It will use the “Licensed Trademark” and “Trademark to be licensed” only according to the purpose stipulated in 2.2; 
  
 6.2.2.    It shall not use the “Licensed Trademark” and “Trademark to be
licensed” beyond the method stipulated in this agreement; 
  
 6.2.3.    It shall not change any appearance, text, content or their combination of the “Licensed Trademark” and “Trademark to be licensed” in any way. 
  
 6.2.4.    It shall sign the name and origin of the
“Licensee” on the commodities or services using the “Licensed Trademark” and “Trademark to be licensed”. 
  
 6.2.5.    It shall obey all the PRC laws and regulations related with the products’ sign, packing and sale; 
  
 6.2.6.    It shall allow any employee or agent of
the “Licensor” access the site of the “Licensee” in business hour for the supervision on the quality of the commodities or services using the “Licensed Trademark” and “Trademark to be licensed”. 
  
 7.    Claims and Tort 
  
 7.1.    Tort to Third Party 
  
 If the use of any “Licensed Trademark” and “Trademark
to be licensed” according to the stipulations in this Agreement by the “Licensee” cause the claim (the “claim”) for the tort of any intellectual property right of third party: 
  
 7.1.1.    The “Licensee” shall notify
the “Licensor” about such claim in written at once; 
  

 4 

 7.1.2.    Without the written consent of the “Licensor”, the
“Licensee” shall not make any promise or compromise with third party; 
  
 7.1.3.    The “Licensee” shall let the “Licensor” take part in any negotiation and suit for the settlement
of the claim; 
  
 7.1.4.    According
the reasonable require of the “Licensor”, the “Licensee” shall provide any acquired information to the “Licensor” and give every reasonable assistance. 
  
 7.1.5.    If the “Licensee” violates the stipulations in this Agreement to use the
“Licensed Trademark” and “Trademark to be licensed”, the “Licensor” won’t bear any liability for the “Licensee”; the “Licensee” shall bear the liability by itself. 
  
 7.2.    Tort of Third Party 
  
 If any third party takes the act of tort to the “Licensed
Trademark” and “Trademark to be licensed” of this Agreement: 
  
 7.2.1.    The “Licensee” shall notify the “Licensor” after it get to know the tort to the “Licensed Trademark” and “Trademark to be licensed” of the
“Licensor” in any territory; 
  
 7.2.2.    Both parties shall make joint consultations on juridical action to the torts or menacing actions. In order to avoid the doubtful point, the “Licensee” agrees that before the prior written consent of
the “Licensor”, it shall not make any compromise with any third party by itself; 
  
 7.2.3.    If both parties agree to take juridical action to the torts of the “Licensed Trademark” and “Trademark
to be licensed”, the fees and the damages acquirable shall be divided equally. If the “Licensee” does not decide to take lawsuit to the event stipulated in the “Licensor” can decide to take the lawsuit by itself or through
the affiliated enterprise, and bear the fees; the “Licensee” shall render assistance to the “Licensor” for such juridical action with its effort; and 
  
 7.2.4.    All the damages acquired by the juridical action taken by the “Licensor” shall
be owned by the “Licensor”. 
  
 8.    Breaches and Compensation 
  
 8.1.    Breach 
  
 8.1.1.    Any party violates any stipulation, fails to perform the obligations or its performance does not accord with the stipulations of this Agreement (the “Party in Breach”), and it will be taken as the
breach of the obligations of this Agreement. The party who obey this Agreement (the “Observant Party”) has the right to notify the Party in Breach in written to correct its action within 10 days from the date it get the notice. 

 
 8.1.2.    If any party breaches this Agreement,
both parties shall keep on the performance of this Agreement; the Party in Breach shall take sufficient, efficient and timely measures to eliminate the result of breach, and compensate to the Observant Party all the damages caused by the breach.

  
 8.2.    Compensation

  
 The Party in Breach shall compensate the Observant
Party according to 8.1.2, the compensation is the damages caused by the party in breach, including the benefits acquirable by the performance of this Agreement, but it shall not exceed the damages reasonably foreseeable by the Party in
Breach. 
  

 5 

 9.    Cancellations, Termination and Renewal of Agreement 
  
 9.1.    Termination 
  
 This Agreement will be terminated in the circumstances as follows:

  
 9.1.1.    By the written
consultation of both parties; 
  
 9.1.2.    By the notice of termination sent by the “Licensor” ten (10) days in advance; 
  
 9.1.3.    The Observant Party has the right to terminate this Agreement at once if the Party in Breach materially breaches the
Agreement and does not correct its actions within 30 days from the date it get the notice from the Observant Party; 
  
 9.1.4.    Any party in liquidation, and its assets is in the takeover of assigned party; 
  
 9.1.5.    Any party accesses to the bankrupt
procedure, or stops business materially; 
  
 9.1.6.    If the existence of force majeure exceeds 30 days, and has material adverse effects on the performance of the obligations under this agreement by any party, and at the same time, both parties cannot find a
reasonable settlement according to 11. 
  
 9.2.    The result of Termination 
  
 9.2.1.    If the agreement terminated by any reason, the license under this Agreement will be terminated at once. The “Licensee” shall; 
  
 9.2.1.1.    Stop using the “Licensed
Trademark” and “Trademark to be licensed” in the actions related to its business; 
  
 9.2.1.2.    Remove the “Licensed Trademark” and “Trademark to be licensed” form all the disseminating
datum, handbooks, sign and other assets of the “Licensee” at its own expenses within 90 days from the termination of this Agreement; and 
  
 9.2.1.3.    Stop using any license even with the prior approval of the “Licensor”, and take any necessary steps to
stop the using of the “Licensed Trademark” and “Trademark to be licensed” by any reliecnsee. 
  
 9.2.2.    No matter what reason cause the termination of this Agreement, it will not affect the rights or obligations still held
by each one party. 
  
 10.    Applicable Law and
Settlement of Disputes 
  
 10.1.    Applicable Law 
  
 The conclusion, validity, interpretation and implementation of this Agreement shall be governed by the laws of the PRC, and excludes the conflict rules, if there is no regulation prescribed in the laws of the PRC for the specific event, the
international business practice shall be referred to. 
  
 10.2.    Arbitration 
  
 10.2.1    Any dispute, tangle or claim arising from the Agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China
International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall
be final and binding upon both parties. 
  
 10.2.2    Arbitration place shall be in Beijing, PRC. 
  

 6 

 10.2.3    Arbitration language shall be English. 
  
 10.2.4    The court of arbitration shall compose
of three arbitrators. Both parties should respectively appoint a arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for
the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 10.2.5    Both parties agreed that the court of arbitration established according to the
regulation shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties
further that any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  

10.2.6    Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right
to appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  
 10.3.    Continuous Performance 

 
 In the period of arbitration, parties shall try to perform the part
of this Agreement that is not in arbitration. 
  
 11.    Force Majeure 
  
 11.1.    Suspension of obligations 
  
 On the occurrence of force majeure, both parties shall negotiate at once in order to get consistent settlements. Both parties shall suspend their obligations in the range affected by force majeure. 
  
 11.2.    Written Certificate 
  
 The party stating the influence by force majeure shall notify the
other party within 15 days after the occurrence of force majeure, and render the written certificate issued by relevant authorities, and reduce the effect of such force majeure by its effort. 
  
 11.3.    Termination 
  
 If the existence of force majeure exceeds 30 days, and has material
adverse effects on the performance of the obligations under this agreement by any party, any party can terminate this Agreement according to 9.1.6. 
  

 7 

 12.    Supplement 
  
 12.1.    Notice 
  
 Any notice of both parties shall be written in English, and send by fax, specific sending (including courier) or
registered air post. Without the notice of address changing, all the notices and communications shall be sent to the address as follows: 
  

			
	The “Licensor”:
	eLongNet Information Technology (Beijing) Co., Ltd.
	Address:	  	10 Jiuxianqiao Road, Chaoyang District, Beijing
	Phone Number:	  	(86-10) 58602288
	Fax Number:	  	(86-10) 64315872
	E-mail:	  	justin.tang@corp.elong.com
	Addressee:	  	Tang Yue
	
	The “Licensee”:
	Beijing Asia Media Interactive Advertising Co., Ltd.
	Address:	  	203, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	Phone Number:	  	(86-10) 58602288
	Fax Number:	  	(86-10) 64315872
	E-mail:	  	justin.tang@corp.elong.com
	Addressee:	  	Tang Yue

  
 12.2.    Reference 
  
 The chapters, articles or appendixes are the chapters, articles or appendixes under this Agreement. The titles of this Agreement are just for reference; they do not have binding force on this Agreement and do not affect its interpretation.

  
 12.3.    Waiver 

 
 If any party cannot perform or delay in performance of any right,
power or preferential right of this Agreement or other related agreement, it will not be treat as waiver. The separate or partly performance of any right, power or preferential right will not affect the latter performance of such right, power or
preferential right. 
  
 12.4.    Transfer 
  
 Without the prior consent of the other party, any party shall not transfer all or part of the rights (obligations) under this Agreement to any third party. 
  
 12.5.    Divisibility 
  
 The invalidity of any stipulations under this Agreement does not affect the validity of other irrelevant stipulations.
Both parties shall modify any invalid or unenforceable stipulations in order to make these stipulations valid or enforceable. 
  
 12.6.    Integrity 
  
 The appendixes of this Agreement are the undividable part of this Agreement and shall have the same legal effect as this Agreement. This Agreement
and its appendixes constitute an integral agreement about the events between both parties, and it will replace all the prior discussions, negotiations and agreements. 
  

 8 

 12.7.    Language 
  
 This Agreement is executed in quadruplicate originals in Chinese. The
“Licensor” holds one, and the “Licensee” holds two, the one remained will be filed to the “Trademark Office” for record. 
  
 12.8.    Modification 
  
 This Agreement could only be modified by the written amendments signed by both parties. 
  
 12.9.    Successor 
  
 This Agreement is signed for the rights of both parties and their
legal successors and assignee, and will be binding on both parties and their legal successors and assignee with the same binding force. 
  
 12.10.    Singular and Plurality 
  
 The singular and plurality can be used mutually. 
  
 12.11.    Unstipulated events 
  
 The unstipulated events shall be disposed according to the agreements
of both parties and relevant regulations of PRC laws. 
  
 The official authorized representative shall sign this Agreement at the date stipulated at the head of the Agreement for good faith. 
  
 The “Licensor” 
 eLongNet Information Technology (Beijing) Co., Ltd. 

Authorized Representative:    Tang Yue 
 Signature of
Representative:     /s/ 
 Official Seal:     /s/ 
  
 The “Licensee” 
 Beijing Asia Media Interactive Advertising Co., Ltd. 
 Authorized Representative:    Tang Yue 
 Signature of Representative:     /s/ 
 Official
Seal:     /s/ 
  

 9 

 Appendix One 
  
 Details of Licensed Trademark 
  

									
	 	  	 Trademark

	  	Type

	  	Registration
Number

	  	 Validity Period

	1	  	 eLong.com+
 “e”logo+
dragon
	  	9	  	1570359	  	14 May 2001 - 13 May 2011
	2	  	eLong.com	  	35	  	1607616	  	21 Jul 2001 - 20 Jul 2011
	3	  	eLong.com	  	36	  	1739999	  	28 Mar 2002 - 27 Mar 2012
	4	  	 eLong.com+
 “e”logo+
dragon
	  	41	  	1535930	  	7 Mar 2001 - 6 Mar 2011
	5	  	Xi Ci	  	35	  	1587892	  	14 Jun 2001 - 13 Jun 2011
	6	  	Xi CiHu Tong	  	35	  	1587891	  	14 Jun 2001 - 13 Jun 2011
	7	  	Xi Ci	  	38	  	1623768	  	21 Aug 2001 - 20 Aug 2011
	8	  	Xi CiHu Tong	  	38	  	1623767	  	21 Aug 2001 - 20 Aug 2011
	9	  	eLong.com+e	  	42	  	1599959	  	7 Jul 2001 - 6 Jul 2011
	10	  	“A” logo	  	38	  	1623841	  	21 Aug 2001 - 20 Aug 2011
	11	  	The world circles for you +eLong.com	  	35	  	1695505	  	7 Jan 2002 - 6 Jan 2012
	12	  	 Lohoo+logo+
 “Business Travel Net”
	  	9	  	1642574	  	28 Sep 2001 - 27 Sep 2011
	13	  	Lohoo+logo	  	35	  	1719860	  	21 Feb 2002 - 20 Feb 2012
	14	  	Lohoo+logo	  	36	  	1711506	  	7 Feb 2002 - 6 Feb 2012
	15	  	Lohoo+logo	  	38	  	1711492	  	7 Feb 2002 - 6 Feb 2012
	16	  	Lohoo+logo	  	39	  	1764897	  	7 May 2002 - 6 May 2012
	17	  	Lohoo+logo	  	41	  	1749624	  	14 Apr 2002 - 13 Apr 2012
	18	  	Lohoo+logo	  	42	  	1719681	  	21 Feb 2002 - 20 Feb 2012
	19	  	e+ dragon +logo	  	41	  	1983708	  	7 Apr 2003 - 6 Apr 2013
	20	  	e+ dragon +logo	  	42	  	2016041	  	14 Jan.2003 - 13 Jan 2013
	21	  	 e+ dragon +
 Travel
care+
 Travel Care Plan
	  	39	  	3279761	  	21 Mar 2004 - 20 Mar 2014
	22	  	 e+ dragon +
 Travel
care+
 Travel Care Plan
	  	43	  	3279762	  	14 Feb 2004 - 13 Feb 2014

  

 10 

 Appendix Two 
  
 Details of Trademark to be licensed 
  
 1.    Registered Trademark 
  

											
	 	  	 	  	 Registrant

	  	Type

	  	Register
Number

	  	 Validity Period

	1	  	“A” logo	  	eLong.com, Inc	  	35	  	1631670	  	7 Sep 2001 - 6 Sep 2011
	2	  	“A” logo	  	eLong.com, Inc	  	36	  	1749484	  	14 Apr 2002 - 13 Apr 2012
	3	  	“A” logo	  	eLong.com, Inc	  	41	  	1731794	  	14 Mar 2002 - 13 Mar 2012

  
 2.    Trademark to be Licensed 
  

									
	 	  	 Trademark

	  	Type

	  	Register
Number

	  	 Date of Application

	1.	  	 eLong.com+
 “e”logo+
dragon
	  	45	  	3679722	  	19.Aug.2003
	2.	  	 eLong.com+
 “e”logo+
dragon
	  	16	  	3683714	  	21.Aug.2003
	3.	  	 eLong.com+
 “e”logo+
dragon
	  	35	  	3683713	  	21.Aug.2003
	4.	  	eLong	  	36	  	3679721	  	19.Aug.2003
	5.	  	eLong	  	39	  	3679719	  	19.Aug.2003
	6.	  	eLong	  	45	  	3279720	  	19.Aug.2003
	7.	  	eLong	  	16	  	3683505	  	21.Aug.2003
	8.	  	eLong	  	35	  	3683504	  	21.Aug.2003
	9.	  	eLong	  	41	  	3683503	  	21.Aug.2003
	10.	  	eLong	  	42	  	3683743	  	21.Aug.2003
	11.	  	eLong	  	43	  	3683715	  	21.Aug.2003
	12.	  	eLong Travel Net +eLong.com	  	35	  	3953009	  	11.Mar.2004
	13.	  	eLong Travel Net +eLong.com	  	39	  	3953008	  	11.Mar.2004
	14.	  	eLong Travel Net +eLong.com	  	41	  	3953010	  	11.Mar.2004
	15.	  	eLong Travel Net +eLong.com	  	43	  	3953011	  	11.Mar.2004
	16.	  	e+ dragon +logo	  	39	  	1994192	  	10. Sep. 2001

  

 11Amended and Restated Advertising Technical Consulting and Services Agreement

 Exhibit 10.19 
  
 Amended and Restated Technical Consulting and Services Agreement 
  
 This Amended and Restated Technical Consulting and Services Agreement (the “Agreement”) is entered into as of July 20, 2004 in Beijing between the
following two parties: 
  

			
	eLongNet Information Technologies (Beijing) Co., Ltd. (hereinafter “Party A”)
	 Legal Address:
	  	10 Jiuxianqiao Road, Chaoyang District, Beijing
	 Legal  Representative:
	  	Tang Yue
	
	Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Party B”)
	 Legal Address:
	  	203, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	 Legal Representative:
	  	Tang Yue

  
 WHEREAS: 
  
 1.    Party A is a wholly foreign-owned enterprise registered in
People’s Republic of China (hereinafter “PRC”) under the laws of PRC; 
  
 2.    Party B is a limited company registered in PRC under the laws of the PRC; 
  
 3.    Party A and Party B signed a Technical Services Agreement on February 1st 2001, and amended the aforesaid agreement on August 22nd 2003. Both parties now decide to conduct further amendment and restatement in accordance with the relevant declaration of the agreement. 
  
 4.    Party A agrees to provide the Internet technical consulting and the relevant services to Party B in accordance with the articles and terms
of the Agreement, Party B agrees to accept the Internet technical consulting and the relevant services provided by Party A in accordance with the articles and terms of the Agreement. 
  
 NOW THEREFORE, the parties through mutual negotiation agree as follows: 
  
 Article One    WebPages Space Lease 
  
 1.    Party A agrees to, as the exclusive internet technical consulting and services provider of Party B according
to the Agreement, provide the exclusive technical consulting and services concerning all businesses of reservation Party B makes at www.elong.com(elong.com) to Party B. 
  
 2.    Party B agrees that, during the term of this Agreement, it
shall not accept the technical consulting and services for such above-mentioned business any third party provides without the prior written consent of Party A. 
  

3.    Party B promises that the content Party B demands Party A to provide technical consulting and services will not violate any rules of
laws and regulations adaptable. 
  
 Article Two    Price of Technical
Services and Software Licenses, Way of Payment 
  
 1.    The fee for technical services and software provided by Party A according to the agreement will be determined in accordance with the particular service items and software provided by Party A upon the market price
of the aforesaid services and licenses by both parties through negotiations. 
  

 1 

 2.    As for every item of business at www.elong.com, Party B shall pay the fee for
technical consulting and services and software licenses determined by both parties to Party A according to the time and method both parties agreed after Party B starts to operate the business. 
  
 Article Three    Intellectual Property 
  
 1.    Any invention, modification, creation and designation
accomplished by Party A during the performance of the obligations under this Agreement, and the copyright, trademark, sign (whether all these mentioned is or can be registered) of the works Party A produces, shall be Party A’s absolute
belongings, and Party A owns exclusive and monopoly rights and interests to them. 
  
 2.    All the intellectual property rights transferred, created, developed or created for entrust by Party B, related with the business of Party B, not including any loan or expense of the third party, or liabilities of
the third party. Party B shall sign the further documents and adopt the further actions in accordance with the reasonable requirements advanced by Party B from time to time, and guarantee the rights transferred in accordance with Item 2 of the
agreement in further.  
  
 3.    Party A
authorizes Party B to use the application program of its website and the registered application programs or unregistered application programs in possession of Party B. the aforesaid license should be non-exclusive and not be transferred. 

  
 Article Four    Representations and Warranties 
  
 1.    Party A represents and warrants to Party B as follows,
within any time of the signing day and the period of this Agreement: 
  
 (1)    Party A is a wholly foreign-owned enterprise duly registered under the laws of the PRC, validly existing and with good operation record. Party A has wholly lawful rights and necessary power and
authorization to sign and deliver this Agreement, and to wholly perform the obligations under this Agreement and to accomplish the transaction stipulated in this Agreement. 
  
 (2)    Party A has finished all necessary company conducts and acquired all proper and valid
authorization to sign and perform this Agreement. This Agreement shall constitute Party A’s lawful, valid and binding obligations after the signature, and it can be enforced to Party A according to its clauses. 
  
 (3)    To sign and deliver this Agreement, to
perform the obligations under this Agreement, and to accomplish the transaction stipulated in this Agreement, Party A does not need to apply to any government department or acquire any approval. 
  
 (4)    Party A’s signature and delivery of
this Agreement, performance of the obligations under this Agreement and accomplishment of the transaction stipulated in this Agreement, will not: (1) cause the violation of Party A’s articles of association or other organization papers; (2)
cause the violation of any agreement, contract or charter Party A enters into or is restricted by; (3) cause the violation of any judgment, verdict or order made by court or government Party A is one party or is restricted by; or (4) need any
permission of other persons. 
  
 (5)    As for Party A, there does not exist any agreement, contract or arrangement that will interfere the signature and performance of this Agreement adversely, or any debt or potential debt Party A does not disclose to
Party B and that will interfere the signature and performance of this Agreement adversely. 
  

 2 

 2.    Party B represents and warrants to Party A as follows, within any time of the signing day
and the period of this Agreement: 
  
 (1)    Party B is a limited company duly registered under the company laws of the PRC, validly existing and with good operation record. Party B has wholly lawful rights and necessary power and authorization to sign and
deliver this Agreement, and to wholly perform the obligations under this Agreement and to accomplish the transaction stipulated in this Agreement. 
  
 (2)    Party B has finished all necessary company conducts and acquired all proper and valid authorization to sign and perform
this Agreement. This Agreement shall constitute Party B’s lawful, valid and binding obligations after the signature, and it can be enforced to Party A according to its clauses. 
  
 (3)    To sign and deliver this Agreement, to perform the obligations under this Agreement, and to
accomplish the transaction stipulated in this Agreement, Party B does not need to apply to any government department or acquire any approval. 
  
 (4)    Party B’s signature and delivery of this Agreement, performance of the obligations under this Agreement and
accomplishment of the transaction stipulated in this Agreement, will not: (1) cause the violation of Party B’s articles of association or other organization papers; (2) cause the violation of any agreement, contract or charter Party B enters
into or is restricted by; (3) cause the violation of any judgment, verdict or order made by court or government Party B is one party or is restricted by; or (4) need any permission of other persons. (5) As for Party B, there does not exist any
agreement, contract or arrangement that will interfere the signature and performance of this Agreement adversely, or any debt or potential debt Party B does not disclose to Party A and that will interfere the signature and performance of this
Agreement adversely. 
  
 Article Five    Confidentiality

  
 1.    Any party of this Agreement shall protect
and maintain the confidentiality of any confidential data and information (“Confidential Information”) acquired from the other party through signing and performing this Agreement. Unless with the written consent of the other party in
advance, any party should not disclose any Confidential Information to any third party, unless the disclosure is required by law, or by enforceable orders of court and related government department. In the situation, the party required to disclose
the Confidential Information shall notify the other party immediately, and take all possible measures to keep the disclosure in the scope as small as possible, and proclaim the disclosed persons the obligation of confidentiality. 
  
 2.    Upon the termination of this Agreement, any party shall, at
the other party’s option, return any document, material, database, equipment or software containing the Confidential Information to the other party; if the return becomes impossible for any reason, the party shall destroy all the Confidential
Information or delete the Confidential Information from any memory devices. No party can keep using any Confidential Information in any way after the termination of this Agreement. 
  
 3.    There is no time limit to the Confidentiality stipulated in Article Five, and it will survive after the
termination of this Agreement, unless the Confidential Information is open to the public, and the open of the Confidential Information is not due to the breach of contract by any party. 
  

 3 

 Article Six    Effectiveness and Term 
  
 1.    This Agreement is entered into with the “Transfer Agreement”, and takes effect as of the date of
signature. 
  
 2.    This Agreement shall keep effective
during the exist period (and any extended period of validity), except if the Agreement is terminated in advance according to Article 6 Item3. 
  
 3.    Party A shall terminate the Agreement at any time by delivering written notice to Party A. except the conditions regulated by the
applicable law, Party B has no right to terminate the Agreement in any other event. 
  
 Article Seven    Settlement of Disputes 
  
 1    Any dispute, tangle or claim arising from the agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to China
International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall
be final and binding upon both parties. 
  
 6.2    Arbitration place shall be in Beijing, PRC. 
  
 6.3    Arbitration language shall be English. 
  
 6.4    the court of arbitration shall compose of three arbitrators. Both parties should
respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for the chief arbitrator within twenty days
from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 6.5    both parties agreed that the court of arbitration established according to the regulation shall have right to provide
actually performed relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties further that any court having jurisdiction
(including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 6.6    both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to
appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  

 4 

 Article Eight    Other Clauses 
  
 1.    All notices and other communications under this Agreement should be made in written form (including fax) and
be sent by courier or fax to the following address, or any other address one party designated to the other party in written form. If the notices and communications mentioned above are sent by courier, they take effect 72 hours after the mail is
delivered to the courier company; if they are sent through fax, they take effect 24 hours after being sent. 
  

			
	Party  A:	  	eLongNet Information Technologies (Beijing) Co., Ltd
	Recipients:	  	Tang Yue
	Address:	  	R10 Jiuxianqiao Road, Chaoyang District, Beijing
	Telephone:	  	(010) 5860 2288
	Fax:	  	(010) 6431 2801
		
	Party  B:	  	Beijing Asia Media Interactive Advertising Co., Ltd.
	Recipients:	  	Tang Yue
	Address:	  	203, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	Telephone:	  	(010) 58602288
	Fax:	  	(010) 64315872

  
  
 2.    This Agreement is binding on both parties and their successors and approved assignees respectively, and is entered into only for the
benefit of the persons mentioned above. Without the prior written consent of the other party, any party should not transfer, pledge or transfer in other ways the rights, benefits or obligations under this Agreement. 
  
 3.    Unless with both parties’ written consent, this
Agreement should not be amended or modified; for those not included, both parties shall make a supplement to this Agreement through signing written agreements; any amendment, modification, supplement and appendix to this Agreement shall be part of
this Agreement, and shall have the same legal effect as this Agreement. 
  
 4.    This Agreement is separable, the invalidity or unenforceability of any clause in this Agreement will not interfere the effect and enforceability of other clauses. 
  
 5.    When one party does not exercise or delays exercising any
right or remedy for breach of contract under this Agreement, it does not mean to waive such right or remedy; when one party exercises once or exercises part of any right or remedy for breach of contract under this Agreement, it does not mean to
prevent the party to exercise again or exercise further such right or remedy. One party’s waiver of right according to this Agreement may add any term it thinks appropriate. Any waiver is effective only once and for the special item.

  
 6.    All topic headings in this Agreement are set
only for convenience, and they should not be deemed part of this Agreement. 
  
 7.    This Agreement is executed duplicate, with each party holding one, and each copy has the same legal effect. 
  

 5 

 IN WITNESS THEREOF the parties hereto have caused this Agreement to be signed by a duly authorized representative
as of the date first set forth above. 
  
 eLongNet Information Technologies (Beijing) Co.,
Ltd 
 Signature of Authorized Representative:    /s/ 
 Official Seal:    /s/ 
  
 Beijing
Asia Media Interactive Advertising Co., Ltd. 
 Signature of Authorized Representative:    /s/ 
 Official Seal:    /s/ 
  

 6

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00072-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00072-of-00352.parquet"}]]