Document:

Exhibit 10.1

CHANGE IN CONTROL SEVERANCE
AGREEMENT

AGREEMENT made as of this 13th
day of June, 2011 by and between Insignia Systems, Inc., a Minnesota corporation (the “Company”), and John Gonsior
(the “Executive”).

WHEREAS, the Company,
as a publicly held corporation, recognizes the possibility of a change in control of the Company, and that such possibility and
the uncertainty and questions which it may raise could result in Executive leaving the Company or in distraction of Executive in
the performance of Executive’s duties to the detriment of the Company and its shareholders; and

WHEREAS, it is
in the best interests of the Company and its shareholders to encourage the availability of Executive’s services to parties who
may in the future acquire control of the Company and to provide an incentive for Executive to remain with the Company during any
period of uncertainty leading up to a change in control;

WHEREAS, based
on the foregoing, the Company wishes to provide that, in the event of a change in control of the Company, Executive will receive
certain benefits if Executive’s employment by the Company ceases for certain reasons within a specified period following the change
in control;

NOW, THEREFORE, in consideration of
the foregoing and the provisions of this Agreement, the parties hereto agree as follows:

1.               
General Provisions. This Company shall pay Executive a lump sum severance payment if Executive ceases to be
employed by the Company within two years following a Change in Control (as defined below) for certain reasons specified in this
Agreement. Nothing in this Agreement alters the “at will” nature of Executive’s employment by the Company. This means
that either before or after a Change in Control, either the Company or the Executive may terminate Executive’s employment by the
Company, either with or without cause, for any reason or no reason. This Agreement relates only to whether Executive shall be entitled
to certain severance payments following cessation of employment. No right to severance payments shall arise under this Agreement
unless and until there occurs a Change in Control.

2.               
Definition of Change in Control. For purposes of this Agreement, a “Change in Control” shall be
considered to occur if any of the following occurs after the date of this Agreement:

	 	(a)	the closing of the sale of all or substantially all of the assets of the Company;
	 	(b)	the closing of a merger, consolidation or corporate reorganization of the Company which results in the stockholders of the Company immediately prior to such event owning less than 50% of the combined voting power of the Company’s capital stock immediately following such event;

 

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	 	(c)	the acquisition by any person (or persons who would be considered a group under the federal securities laws) who as of the date of this Agreement own less than 25% of the voting power of the Company’s outstanding voting securities, of beneficial ownership of securities representing 40% or more of the combined voting power or the Company’s then outstanding securities; or
	 	(d)	the election to the Company’s board of directors of persons who constitute a majority of the board of directors and who were not nominated for election by the board of directors as part of a management slate.

3.               
Amount of Severance Payment. If a Change in Control occurs after the date of this Agreement and Executive
subsequently ceases to be employed by the Company prior to the second anniversary of the Change in Control, then the Company shall
pay Executive a lump sum severance payment equal to twenty-four (24) months of Executive’s base salary which was in effect immediately
prior to the Change in Control. The Company shall be entitled to deduct from the lump sum severance payment any amounts which the
Company is required by law to withhold from such a payment.

              Payment due
under this Agreement shall be made on the 60th day after Executive’s termination of employment, except that if
Executive is then a “key employee” of the Company, as defined in Section 409A of the Internal Revenue Code, payment
shall be made on the date which is six months after termination of employment, or to his heirs upon his death if earlier; provided,
however, that no payment shall be made unless Executive has first delivered to the Company the Release described in Section 11,
and the Release has not been rescinded during any applicable rescission period.

4.               
Circumstances in Which Severance Shall Not Be Paid. Notwithstanding the provisions of Section 3 above, the
Company shall not be obligated to make any lump sum severance payment under this Agreement if, following a Change in Control, Executive
ceased to be employed by the Company due to:

	 	(a)	Executive’s death or disability;
	 	(b)	termination of Executive by the Company for Cause (as defined below); or
	 	(c)	resignation by Executive for any reason other than a Good Reason (as defined below), including retirement.

For purposes of this Section 4, the following defined terms
have the meanings indicated:

	 	“Cause” means termination by the Company of Executive’s employment due to:
	 	 	(1)	conviction of a felony;
	 	 	(2)	the willful and continued failure of Executive to perform his essential duties; or
	 	 	(3)	gross misconduct which is materially injurious to the Company;

 

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provided, however, that the matters referred to
in clause (2) or (3) shall not be deemed to constitute “Cause” unless the Company has first given Executive written
notice specifying the conduct by Executive that constitutes such failure or gross misconduct and Executive has failed to remedy
the same to the reasonable satisfaction of the Company’s Board of Directors.

	 	“Good Reason” shall mean any of the following, unless Executive gives his or her prior written consent:
	 	 	(1)	the assignment to Executive of any duties inconsistent with Executive’s status or position with the Company, or a substantial reduction in the nature or status of Executive’s responsibilities from those in effect immediately prior to the Change in Control;
	 	 	(2)	a reduction by the Company in Executive’s annual base salary in effect immediately prior to the Change in Control;
	 	 	(3)	the relocation of the Company’s principal executive offices to a location more than fifty miles from Minneapolis, Minnesota or the Company requiring Executive to be based anywhere other than the Company’s principal executive offices, except for required travel on the Company’s business to an extent substantially consistent with Executive’s prior business travel obligations;
	 	 	(4)	the failure by the Company to continue to provide Executive with benefits at least as favorable to those enjoyed by Executive under any of the Company’s pension, life insurance, medical, health and accident, disability, deferred compensation, incentive awards, incentive stock options, or savings plans in which Executive was participating at the time of the Change in Control, the taking of any action by the Company which would directly or indirectly materially reduce any of such benefits or deprive Executive of any material fringe benefit enjoyed at the time of the Change in Control, or the failure by the Company to provide Executive with the number of paid vacation days to which Executive is entitled at the time of the Change in Control, provided, however, that the Company may amend any such plan or programs as long as such amendments do not reduce any benefits to which Executive would be entitled upon termination; or
	 	 	(5)	any termination of Executive’s employment which is not made pursuant to a Notice of Termination satisfying the requirements in Section 5 below.

5.               
Notice of Termination. Any termination of Executive’s employment by the Company or by Executive shall be communicated
by written Notice of Termination to the other party hereto in accordance with the notice provisions of Section 6. For purposes
of this Agreement, a “Notice of Termination” shall mean a notice which indicates the specific facts and circumstances
claimed to provide the basis for termination.

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6.                  
Method of Giving Notice. All notices and all other communications provided for in the Agreement shall be in
writing and shall be deemed to have been duly given when delivered or mailed by United States registered or certified mail, return
receipt requested, postage pre-paid, addressed to the last known residence address of the Executive, or in the case of the Company,
to its principal office to the attention of each of the then directors of the Company with a copy to its Secretary, or to such
other address as either party may have furnished to the other in writing in accordance herewith, except that notice of change of
address shall be effective only upon receipt.

 

7.                  
Miscellaneous. No provision of this Agreement may be modified, waived or discharged unless such waiver, modification
or discharge is agreed to in writing and signed by the parties. No waiver by either party thereto at any time of any breach by
the other party to this Agreement, or of compliance with any condition or provision of this Agreement to be performed by such other
party, shall be deemed a waiver of similar or dissimilar provisions or conditions at the same or at any prior or similar time.
No agreements or representations, oral or otherwise, express or implied, with respect to the subject matter hereof have been made
by either party which are not expressly set forth in this Agreement. This Agreement shall be governed by the laws of the State
of Minnesota. This Agreement supersedes all prior agreements on this subject matter.

 

8.                  
Arbitration of Disputes. Any and all disputes between the parties relating to this Agreement or any alleged
breach of this Agreement shall be resolved by binding arbitration held in the City of Minneapolis pursuant to the Commercial Arbitration
Rules of the American Arbitration Association before a single arbitrator. In the event that Executive is determined by the arbitrator
to be the prevailing party in such an arbitration, the arbitrator shall award Executive, as an additional element of damages, his
or her attorneys’ fees and legal expenses actually incurred in the enforcement of this Agreement and in the arbitration proceeding.
Judgment on the arbitration award may be entered by any court having jurisdiction.

 

9.                  
Successors. This Agreement shall be binding upon and inure to the benefit of the respective heirs, personal
representatives, successors and assigns of the parties hereto.

 

10.                Exclusive
Benefits. The benefits provided by this Agreement are in lieu of all other severance, change in control, or similar
benefits payable to Executive due to termination following a Change in Control.

 

11.               
Release. As a condition to receiving any benefits under this Agreement, Executive shall be required to deliver
a standard release to the Company releasing the Company and its shareholder, directors, officers, employees, agents and affiliates
from any and all claims relating to Executive’s employment and termination of employment.

 

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IN WITNESS WHEREOF, the parties have executed
this Agreement as of the date first written above.

 

	EXECUTIVE:	INSIGNIA SYSTEMS, INC.
	 	 	 
	 	 	 
	/s/ John Gonsior	 	By 	  /s/ Scott Drill
	 	 	 
	 	Its 	CEO
	 	 	 	 

 

 

 

 

 

 

    	5EXHIBIT
10.2

CONFIDENTIAL
TREATMENT REQUESTED

EXCLUSIVE
AGREEMENT FOR SALE AND

IMPLEMENTATION OF SPECIFIED SIGNS WITH PRICE

This Exclusive
Agreement For Sale and Placement of Specified Signs with Price (this
“Agreement”) is entered into effective as of April 15, 2011, by and between
Insignia Systems, Inc. (“Insignia”), and News America Marketing In-Store
Services L.L.C. (“NAM”) and News America Marketing Properties, LLC (“NAMP”).

WHEREAS, the parties
have been involved in litigation in the Federal District Court for the District
of Minnesota, Insignia Systems, Inc. v. News America Marketing In-Store,
Inc., et al., Civ. No. 04-4213 JRT/AJB (D.MN); and

WHEREAS, the parties
have settled the above-referenced litigation pursuant to the terms of the
Settlement Agreement between the parties dated February 9, 2011 (“Settlement
Agreement”); and

WHEREAS, as part of
the settlement the parties agreed on a Term Sheet (Joint Exhibit A) setting
forth the material terms for the placement of signs with price, which the
parties now wish to set out in this long form agreement; and

NOW, THEREFORE, in
consideration of the foregoing, and in consideration of the terms and
conditions contained herein, the parties agree as follows:

	
  

 	
  

 	
  

 
	
 1.

 	
 Payment.
 In consideration for the rights granted to Insignia by NAM in this Agreement,
 Insignia has paid NAM the sum of $4,000,000 receipt of which is hereby
 acknowledged by NAM.

 
	
  

 	
  

 	
  

 
	
 2.

 	
 Definitions.

 
	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 NAM PPG Retailers
 shall mean retailers within the NAM Retailers Network, as it exists from time
 to time, which accept NAM PPG signs.

 
	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 NAM Non-PPG Retailers
 shall mean retailers within the NAM Retailers Network, as it exists from time
 to time, which do not accept NAM PPG signs.

 
	
  

 	
  

 	
  

 
	
  

 	
 C.

 	
 NAM Retailers Network
 shall mean all retailers with whom NAM has a contract or business
 relationship for placement of in-store advertising.

 
	
  

 	
  

 	
  

 
	
  

 	
 D.

 	
 Specified Signs with Price
 shall mean Price Pop Guaranteed signs which have content limited to the
 elements set forth on Exhibit 1.

 
	
  

 	
  

 	
  

 
	
  

 	
 E.

 	
 Signs with Price
 shall mean any in-store advertising signs which state a product price. 

 

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 F.

 	
 Insignia Signs with Price
 shall mean Signs with Price which Insignia produces and sells other than
 Specified Signs with Price, such as the Insignia POPSign. 

 
	
  

 	
  

 	
  

 
	
 3.

 	
 Grant of Exclusive Rights for Specified
 Signs with Price.

 
	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 Insignia [ * ] shall have the right to sell
 Specified Signs with Price, for placement in the entire NAM Retailers Network
 which accept Specified Signs with Price, subject to the terms hereof. Insignia
 may not use any selling agents other than [ * ] to sell Specified Signs with
 Price. Only Insignia and not [ * ] may process orders for placement of signs
 under this Agreement.

 
	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 Insignia may only contract with [ * ] to
 sell Specified Signs with Price to only the CPG’s to whom [ * ] had prior to
 February 9, 2011 serviced with respect to Insignia’s Signs with Price (the “[
 * ] Permitted Clients”). If and when requested by NAM from time to time, an
 executive officer of Insignia shall certify that the only clients to whom [ *
 ] has offered Specified Signs with Price are the [ * ] Permitted Clients.
 Insignia agrees that, at NAM’s request, Magistrate Judge Boylan, in camera,
 can review such records as is necessary to confirm whether [ * ] has offered Specified
 Signs with Price to any clients other than the [ * ] Permitted Clients.

 
	
  

 	
  

 	
  

 
	
  

 	
 C.

 	
 NAM and NAMP will sell no Signs with Price,
 directly or indirectly, for placement in the NAM Retailers Network stores
 during the term of this Agreement, except (i) NAM may sell signs bearing
 price related messages for placement in stores in the NAM Retailers Network,
 as long as such signs do not have a retail price on the sign; and (ii)
 nothing herein restricts NAM from providing any services other than those for
 which Insignia has exclusive rights under this Agreement, including without
 limitation any merchandising services. Except as specifically provided in
 Section 20, in no case shall NAM use any of the intellectual property
 licensed pursuant to this Agreement.

 
	
  

 	
  

 	
  

 
	
  

 	
 D.

 	
 Nothing in this Agreement shall prevent or
 restrict Insignia from providing any Signs with Price to a retailer: (1) at
 the retailer’s request; and (2) in conformance with the retailer’s
 specifications, provided that nothing herein constitutes a waiver of or an
 agreement by NAM not to enforce any rights NAM has under its agreements with
 retailers in the NAM Retailers Network, except as specifically provided
 herein with respect to Specified Signs
 with Price.

 

*Indicates confidential
information which has been omitted and filed separately with the Commission
under Rule 24b-2.

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 E.

 	
 To avoid confusion:

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 i.

 	
 Insignia may place only Specified Signs
 with Price with any NAM PPG Retailer with which NAM has an exclusive retailer
 arrangement, under Section 5.A.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 ii.

 	
 Insignia may place only Specified Signs
 with Price with any NAM Non-PPG Retailer with which NAM has an exclusive
 retailer arrangement, under Section 5.B.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 iii.

 	
 Insignia may place its own Signs with Price
 with any NAM PPG Retailer with whom NAM does not have an exclusive retailer
 arrangement by contracting directly with such retailer. At Insignia’s sole
 option, Insignia may elect to place Specified Signs with Price with any such
 retailer under the terms of this Agreement, Section 5.A.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 iv.

 	
 Insignia may place any of Insignia’s Signs
 with Price with any NAM Non-PPG Retailer with which NAM does not have an
 exclusive retailer arrangement by contracting directly with such retailer or,
 at its sole option, Insignia may place Specified Signs with Price with such
 retailer pursuant to this Agreement, Section 12.

 
	
  

 	
  

 	
  

 	
  

 
	
 4.

 	
 Sold Programs.
 NAM shall service those PPG programs which NAM sold prior to February 9, 2011
 (the “Previously Sold Programs”). The list of the Previously Sold Programs
 (which includes the dates of such programs and the product categories for
 such programs) is set out on Exhibit 9. As the Previously Sold
 Programs were sold on a category exclusive basis, Insignia will not sell
 Specified Signs with Price into NAM Retailers Network for the particular
 product category at the contracted retail stores and during the dates of such
 Previously Sold Programs all as listed on Exhibit 9. NAM will not
 enter into any additional such category exclusive arrangements with respect
 to Signs with Price after February 9, 2011.

 
	
  

 	
  

 	
  

 	
  

 
	
 5.

 	
 Sign Placement Procedure with NAM Retailers.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 Placement of Specified Signs with Price
 with any NAM PPG Retailers shall be subject to Exhibit 7 and the
 following:

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 i.

 	
 Specified Signs with Price must conform to
 the retailers’ specifications for price-specific signage as same may exist
 from time to time.

 

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 ii.

 	
 For each Specified Sign with Price provided
 by Insignia in respect of a NAM PPG Retailer, Insignia shall pay NAM a [ * ]
 Access Fee and an Installation Fee of [ * ] per cycle, subject to Exhibit 5.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 iii.

 	
 Insignia shall use NAM to install all
 Specified Signs with Price in the NAM PPG Retailers.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 iv.

 	
 Insignia to the extent necessary shall
 notify NAM in writing of the proposed placement (including the dates for
 placement, stores, as further provided on Exhibit 7.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 v.

 	
 Nothing in this Agreement shall prevent
 Insignia from placing its Insignia Signs with Price with a PPG Retailer with
 which: (a) NAM does not have exclusive rights which would prohibit the
 placement of Insignia Signs with Price; and (b) Insignia has a contract to
 place Signs with Price. If Insignia uses NAM to install such signs, Insignia shall
 pay NAM the Installation Fee, but no Access Fee for such sign. Nothing in
 this Agreement shall constitute a waiver of or prevent NAM from enforcing any
 rights it has under its agreements with retailers in the NAM Retailers
 Network, except as specifically provided herein with respect to Specified
 Signs with Price.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 For the NAM Non-PPG Retailers at which
 Insignia wishes to place Specified Signs with Price, NAM and Insignia will
 work cooperatively (as described in Section 9.A.) and NAM shall assist
 Insignia to present to each of the NAM Non-PPG Retailers the opportunity to
 accept Specified Signs with Price. If a NAM Non-PPG Store agrees to accept
 Signs with Price, the following shall apply:

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 i.

 	
 NAM and Insignia have prepared a standard
 acknowledgement to be signed by NAM, Insignia and, the NAM Non-PPG Retailers
 (if agreed upon by the NAM Non-PPG Retailers), (the “Standard
 Acknowledgement”) (attached as Exhibit 14) under which, among other
 things, NAM acknowledges Insignia will have the right to place Specified
 Signs with Price in the stores of such retailer. The Standard Acknowledgement
 provides that Insignia and the NAM Non-PPG Retailers will agree to a sign
 placement agreement and that Insignia (and not NAM) will be solely
 responsible to pay any placement fee directly to the NAM Non-PPG Retailers.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 ii.

 	
 For each Specified Sign with Price provided
 by Insignia in respect of a NAM Non-PPG Retailer, Insignia shall pay NAM an Installation Fee
 of [ * ] and an Access Fee
 of [ * ] per cycle, subject
 to Exhibit 5.

 

*Indicates confidential
information which has been omitted and filed separately with the Commission
under Rule 24b-2.

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 iii.

 	
 NAM agrees to allow Specified Signs with
 Price in such stores, subject to the terms herein and in the Standard
 Acknowledgement.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 iv.

 	
 Insignia shall use NAM to install all
 Specified Signs with Price in the NAM Non-PPG Retailers.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 v.

 	
 Insignia to the extent necessary shall
 notify NAM in writing of the proposed placement (including the dates for
 placement, stores, as further provided in Exhibit 7.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
 C.

 	
 The following shall apply for all Specified
 Signs with Price programs (i.e., those placed in NAM PPG Retailers and NAM
 Non-PPG Retailers):

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 i.

 	
 Payment of the Access Fee and Installation
 Fees will be made within thirty (30) days after the start of the applicable
 cycle.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 ii.

 	
 Within three (3) weeks following the
 expiration of each cycle, NAM shall provide to Insignia a compliance report
 calculating installation, in accordance with Exhibit 5. Subject to Section
 5.C.ii., the compliance report shall be used to determine whether any credits
 contemplated by Section 17 and Exhibit 5 are to be extended to Insignia.

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 iii.

 	
 During the Term, Insignia shall have the
 right, but not the obligation, at its sole cost and expense to have performed
 Compliance Audits as set forth on Exhibit 10.

 
	
  

 	
  

 	
  

 	
  

 
	
 6.

 	
 Price Information.
 The parties recognize that timely and accurate information of retail prices
 from the retailers is necessary for a Specified Signs with Price program.
 Upon notice from Insignia, NAM will request that all NAM PPG Retailers adopt
 the price information transmission system utilized by Insignia. If a Retailer
 refuses to utilize such system, NAM will provide such information as is
 required by Insignia to implement the Specified Signs with Price program.
 Until the expiration or termination of NAM’s current contract for such
 information with ODT, this will be provided to Insignia by ODT pursuant to
 such contract. NAM will pay the base fee ODT charges for providing such
 information to Insignia under such contract. Thereafter, NAM will provide
 such information directly to Insignia, if the contract with ODT is not
 renewed or extended. Insignia will reimburse NAM for any material incremental
 expense needed to satisfy Insignia’s communication requirements. If a
 Retailer refuses to utilize such system, NAM will provide such information to
 Insignia as is provided to NAM by the Retailer.

 
	
  

 	
  

 	
  

 	
  

 
	
 7.

 	
 Other NAM Information.
 NAM has provided Insignia with the names of the top fifteen (15) NAM PPG
 Retailers through the store level, including for each retailer the term of
 such contract and the key contact person for each. NAM, by the date of
 execution, will have also provided to Insignia a complete list of all
 retailers in 

 

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 the NAM’s Retailer Network, including for
 each retailer whether such retailer is a NAM PPG Retailer or a NAM Non-PPG
 Retailer.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 NAM will provide Insignia updates to any
 information provided by NAM under this Agreement per cycle or as occurs but
 no later than when such updates are provided generally to NAM’s clients and
 NAM’s sales staff.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 NAM will provide Insignia with the further
 information specified on Exhibit 12.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
 8.

 	
 Retailer’s Contracts.
 If a NAM PPG Retailer does not renew the Price Pop Guaranteed portion of its
 agreement with NAM, Insignia will not be restricted from negotiating a
 contract with such retailer for Sign with Price business. 

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
 9.

 	
 NAM Obligations.
 During the term of this Agreement:

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 NAM and Insignia shall cooperate in
 solicitation of NAM Network Retailers to accept Specified Signs with Price as
 follows:

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 i.

 	
 For NAM PPG Retailers

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
  

 	
 a.

 	
 NAM shall provide a letter to each PPG
 Retailer in a form attached as Exhibit 6 in order to make the initial
 request referred to in Section 6 above.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
  

 	
 b.

 	
 If the NAM PPG Retailer rejects NAM’s
 request made pursuant to Section 6 above that the NAM PPG Retailer use
 Insignia’s price information transmission system, NAM will provide Insignia
 with the information provided to NAM by the Retailer and shall provide such
 information in accordance to Section 6.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 ii.

 	
 For NAM Non-PPG Retailers

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
  

 	
 a.

 	
 NAM shall reasonably participate in joint
 meetings with Insignia and retailers to assist in sell in process of
 Specified Signs with Price.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
  

 	
 b.

 	
 NAM shall provide a retail liaison/contact
 at NAM if Insignia is meeting with retailers and needs confirmation that they
 can sign a Standard Acknowledgment.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 NAM and Insignia will each appoint a
 corporate representative to provide information, coordinate activities with
 NAM, Insignia and retailers.

 
	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 C.

 	
 All information provided by Insignia to NAM
 as part of the placement procedure discussed in Section 5 and Exhibits 7,
 7.1 and 7.2 will be considered confidential information for the purposes
 of Section 22 of this Agreement until such time as the Specified Signs with
 Price are placed at shelf.

 

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 10.

 	
 Fees Adjustments.
 Recognizing that the cost for retailer access and acceptance of programs may
 increase over time, the access fees set out in clauses 5.A.ii. 6.B.ii. shall
 be increased on a pro-rata basis to the extent access fees (taken in
 aggregate for all NAM tactics at the applicable retailer) paid by NAM to the
 applicable existing retailers in NAM’s network increase from the amounts
 (taken in the aggregate for all NAM tactics at the applicable retailer) being
 paid by NAM to such retailer as of the date of this Agreement. Insignia shall
 have the option to have an independent third party auditor, which shall be
 one of the “Big Four” accounting firms or otherwise mutually agreed upon by
 Insignia and NAM, and subject to execution by such auditor of a
 confidentiality agreement in a form reasonably satisfactory to NAM, review
 all applicable retailer contract records to the extent necessary to verify
 the pro-rata increase in access fees.

 
	
  

 	
  

 	
  

 
	
 11.

 	
 Retailer Rejections.
 Neither party shall have any liability in the event a retailer or
 participating store refuses placement of any Specified Signs with Price
 (except for a credit or refund of Access Fees or Installation Fees for any
 amounts paid for such refused placement), subject to Exhibit 5.

 
	
  

 	
  

 	
  

 
	
 12.

 	
 Non-PPG Merchandising.
 Insignia shall have the option, but not the obligation, to use NAM’s field
 force to install Insignia Signs with Price in accordance with Exhibit 7:
 (i) in stores that accept both Insignia price specific signage and NAM
 programs (“In-Network Merchandising”); or (ii) in stores that accept Insignia
 price-specific signage but do not accept NAM programs (“Out-of-Network
 Merchandising”).

 
	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 For In-Network Merchandising, Insignia
 shall pay NAM a fee of [ * ] per placement per cycle.

 
	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 For Out-of-Network Merchandising, Insignia
 shall pay NAM a fee of [ * ] per cycle for each store (which includes up to [
 * ] actual placements and removals in such store per cycle) and [ * ] per
 placement for signs in excess of [ * ] placements per store per cycle.

 
	
  

 	
  

 	
  

 
	
 13.

 	
 Execution of Signs – NAM Retailers.
 For placement of Specified Signs with Price in NAM Retailers, NAM will
 provide Insignia with the information as well as Insignia providing NAM with
 the information and materials contemplated by Exhibit 7 by the
 deadlines specified on Exhibit 7, or as otherwise mutually agreed. 

 

*Indicates confidential
information which has been omitted and filed separately with the Commission
under Rule 24b-2.

7

	
  

 	
  

 
	
 14.

 	
 Notices.
 Any notices required or permitted under this Agreement shall be in writing
 and effective upon delivery if delivered by overnight courier, hand delivery,
 or e-mail as follows:

 

	
  

 	
  

 	
  

 
	
  

 	
 If to Insignia:

 	
 Insignia Systems

 
	
  

 	
  

 	
 8799 Brooklyn Boulevard

 
	
  

 	
  

 	
 Minneapolis, MN 55445

 
	
  

 	
  

 	
 Attn: Mr. Scott Drill, President and CEO

 
	
  

 	
  

 	
 scottd@insigniasystems.com

 
	
  

 	
  

 	
  

 
	
  

 	
 With a copy to:

 	
 Best & Flanagan LLP

 
	
  

 	
  

 	
 225 South Sixth Street, Suite 4000

 
	
  

 	
  

 	
 Minneapolis, MN 55402

 
	
  

 	
  

 	
 Attn: James C. Diracles

 
	
  

 	
  

 	
 jdiracles@bestlaw.com

 
	
  

 	
  

 	
  

 
	
  

 	
 If to NAM:

 	
 News America Marketing

 
	
  

 	
  

 	
 1185 Avenue of the Americas, 27th
 Floor

 
	
  

 	
  

 	
 New York, NY 10036

 
	
  

 	
  

 	
 Attn: Mr. Chris Mixson, President

 
	
  

 	
  

 	
 cmixson@newsamerica.com

 
	
  

 	
  

 	
  

 
	
  

 	
 With a copy to:

 	
 News America Incorporated 

 
	
  

 	
  

 	
 1211 Avenue of the Americas, 13th
 Floor

 
	
  

 	
  

 	
 New York, NY 10036

 
	
  

 	
  

 	
 Attn: Mr. Louis F. Manzo

 
	
  

 	
  

 	
 lmanzo@newscorp.com

 

	
  

 	
  

 	
  

 
	
 15.

 	
 Sign Placement.
 For purposes of this Agreement, placement includes the following: 

 
	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 Installation/placement of the sign in front
 of the product being promoted (or in one of the two alternate placement
 locations specified by Insignia) as contemplated by Exhibit 7 in
 accordance with the Price Pop Guaranteed standard sign placement guidelines;

 
	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 Removal of sign at the end of the
 promotional period.

 
	
  

 	
  

 	
  

 
	
  

 	
 C.

 	
 Any services in addition to the
 installation of a Specified Sign with Price at the start of a cycle and
 removal of a Specified Sign with Price at the end of a cycle may be requested
 by Insignia and if agreed upon by NAM will be billed at a rate to be mutually
 agreed upon.

 
	
  

 	
  

 	
  

 
	
 16.

 	
 Installation and Other Activities.
 Installation and other activities under this Agreement shall be based upon
 NAM’s Price Pop Guaranteed cycle calendar, which for 2011, 2012, 2013 and
 2014 is attached as Exhibit 11 and, for future years, will be
 determined by NAM consistent with historical practices. 

 

8

	
  

 	
  

 	
  

 
	
 17.

 	
 Installation Guarantee.

 
	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 PPG Installation Guarantee shall mean the
 guarantee which NAM provides to consumer product goods manufacturers
 (“CPG’s”) with which it contracts that it will achieve at least a [ * ]
 compliance rate for installing signs as provided on Exhibit 5.

 
	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 Subject to Insignia’s timely compliance
 with the terms and conditions of this Agreement, NAM will extend the PPG
 Installation Guarantee to Insignia for Specified Signs with Price and
 Insignia Signs with Price installed by NAM as further provided on Exhibit 5.
 If NAM does not meet the PPG Installation Guarantee of [ * ] as provided on
 Exhibit 5, as Insignia’s sole and exclusive remedy (except as provided in the
 following sentence), NAM will provide the credit or refund contemplated by
 Exhibit 5. If NAM’s average installation compliance calculated in accordance
 with Exhibit 5 is less than [ * ] for [ * ] or more cycles in a given
 calendar year, such compliance shall entitle Insignia to terminate this
 Agreement and avail itself of the remedy provided in Section 25.

 
	
  

 	
  

 	
  

 
	
 18.

 	
 Representations and Warranties of the
 Parties. Each party represents and
 warrants to other party that this Agreement has been approved by all required
 corporate action, and upon due execution, shall constitute a valid and
 binding agreement of such party, enforceable in accordance with its terms.
 Each party also represents and warrants to the other party that entering into
 this Agreement shall not constitute a breach under any other contract,
 agreement or order to which the party is subject. Each party represents and
 warrants to the other party that all of the information provided by such
 party in connection with this Agreement is true and complete, and does not
 fail to include any information which is required to make the disclosed
 information true and complete. Each party represents and warrants to the
 other party that it will comply with all applicable laws, including the
 obligation of good faith and fair dealing implied in all contracts under
 Minnesota law, in connection with its performance under this Agreement.

 
	
  

 	
  

 	
  

 
	
 19.

 	
 Representations and Warranties of NAM.
 NAM also represents and warrants to Insignia as follows:

 
	
  

 	
  

 	
  

 
	
  

 	
 A.

 	
 All information regarding NAM Retailers
 provided by NAM to Insignia is current and correct.

 
	
  

 	
  

 	
  

 
	
  

 	
 B.

 	
 Except as disclosed on Exhibit 4,
 none of the contracts with NAM PPG Retailers includes any material
 restrictions on placement of Price Pop Guaranteed signs or Specified Signs
 with Price. NAM shall provide Insignia with written notice of any changes to
 the restrictions.

 

*Indicates confidential
information which has been omitted and filed separately with the Commission
under Rule 24b-2.

9

	
  

 	
  

 	
  

 
	
  

 	
 C.

 	
 Specified Signs with Price qualify as a PPG
 Sign for placement with all NAM PPG Retailers. 

 
	
  

 	
  

 	
  

 
	
 20.

 	
 SmartSource
 Price Pop Guaranteed® Brand
 Intellectual Property License. In
 furtherance of Insignia’s sales activities in connection with the Specified
 Signs Price program contemplated by this Agreement, NAMP and NAM hereby each
 grant to Insignia, during the term of this Agreement, a worldwide, fully
 paid-up, royalty free, non-transferrable, non-sublicensable right and license
 to use the trademarks, service marks, copyrights, trade names and all other
 intellectual property associated and used in connection with NAM’s SmartSource Price Pop Guaranteed®
 program as conducted by NAM (collectively, the “Price Pop Guaranteed Brand
 Intellectual Property”), which licenses shall be exclusive to Insignia for
 Specified Signs with Price. NAMP and NAM each warrants and represents to
 Insignia that the licenses granted under this Section 20 include all
 intellectual property rights currently used by NAM in connection with NAM’s
 SmartSource Price Pop Guaranteed® program as conducted by NAM.
 Notwithstanding anything in this Agreement to the contrary, Insignia shall
 either use the SmartsSource Price Pop Guaranteed mark on not less than [ * ]
 of the Specified Signs with Price provided under this Agreement in each year
 of the Agreement and provide NAM with evidence and specimens of each usage or
 (ii) during such periods as NAM shall have obligations to print and install
 on behalf retailers private label SmartSource Price Pop Guaranteed programs,
 allow NAM use the Price Pop Guaranteed Brand Intellectual Property solely in
 connection NAM executing such private label programs.

 
	
  

 	
  

 	
  

 
	
  

 	
 Each initial use of the Price Pop
 Guaranteed Brand Intellectual Property shall be subject to NAM’s prior
 written approval, not to be unreasonably withheld or delayed, and which
 approval is deemed to be granted if no response is given within five business
 days of Insignia’s written request delivered in accordance with Section 14
 and NAM has failed to respond within three business days to Insignia’s
 written reminder of the initial request delivered in accordance with Section
 14. As between the parties, all usage of the Price Pop Guaranteed Brand
 Intellectual Property and the goodwill associated therewith shall inure to
 the benefit of NAMP.

 
	
  

 	
  

 	
  

 
	
 21.

 	
 Nonsolicitation.
 During the term of this Agreement, neither party shall recruit, solicit,
 hire, or attempt to hire any person who is then serving as an employee of the
 other party, or who was serving as an employee of the other party during the
 twelve months prior to that time.

 
	
  

 	
  

 	
  

 
	
 22.

 	
 Mutual Indemnification.
 Insignia agrees to indemnify, defend and hold harmless NAM and its affiliated
 entities and their respective shareholders, directors, employees, agents, and
 representatives, against any loss, cost, damage or expense, including
 reasonable attorney’s fees, resulting from a lawsuit or claim made or
 asserted against or involving NAM by any third party arising out of 

 

10

	
  

 	
  

 
	
  

 	
 Insignia’s breach or alleged breach of this
 Agreement, for any claims made by any of Insignia’s selling agents and for
 any claims made by any Insignia client related to performance of this
 Agreement (for the purposes of this paragraph, each a “Third Party Claim”).
 Upon receipt of any such Third Party Claim, NAM shall promptly notify
 Insignia, and Insignia shall have the option to assume defense of such Third
 Party Claim directly and pay all expenses associated therewith (including
 reasonable attorneys’ fees), or to leave defense of the Third Party Claim in
 the control of NAM, and reimburse NAM for all costs, liabilities, and
 expenses associated therewith, including reasonable attorneys’ fees. If
 Insignia chooses to assume direct responsibility for the defense of the Third
 Party Claim, it shall have the right to settle any such claims only with
 NAM’s consent, which consent shall not be unreasonably withheld.

 
	
  

 	
  

 
	
  

 	
 NAM agrees to indemnify, defend and hold
 harmless Insignia, and its affiliated entities and their respective
 shareholders, directors, employees, agents, and representatives, against any
 loss, cost, damage or expense, including attorney’s fees, resulting from a
 lawsuit or claim made or asserted against or involving Insignia by any third
 party arising out of NAM’s breach or alleged breach of this Agreement, other
 than for claims by any Insignia client related to performance of this
 Agreement (for the purposes of this paragraph, a “Third Party Claim”). Upon
 receipt of any such Third Party Claim, Insignia shall promptly NAM, and NAM
 shall have the option to assume defense of such Third Party Claim directly
 and pay all expenses associated therewith (including reasonable attorneys’
 fees), or to leave defense of the Third Party Claim in the control of Insignia,
 and reimburse Insignia for all costs, liabilities, and expenses associated
 therewith, including reasonable attorneys’ fees. If NAM chooses to assume
 direct responsibility for the defense of the Third Party Claim, it shall have
 the right to settle any such claims only with Insignia’s consent, which
 consent shall not be unreasonably withheld.

 
	
  

 	
  

 
	
  

 	
 In the case of a breach by a NAM PPG
 retailer which causes harm to Insignia, NAM will either use commercially
 reasonable efforts to cure the breach by having the retailer perform as
 required by the contract or assign to Insignia the right to enforce the
 contract.

 
	
  

 	
  

 
	
 23.

 	
 Confidentiality.
 All information that the parties disclose to each other pursuant to this
 Agreement, including but not limited to the terms of their respective
 agreements with retailers, shall be kept confidential by the receiving party
 and not shared with any third party, including any competitors, except as set
 forth below. The receiving party shall treat the other party’s confidential
 information with the same care and take the same precautions that the
 receiving party uses to maintain the confidentiality of their own
 confidential and competitively sensitive documents and information, except:
 (i) to the extent necessary to comply with the law or a valid order of a
 court of competent jurisdiction, in which event(s) the party making such
 disclosure shall so notify the other as promptly as practicable (if possible,
 prior to making such disclosure), and shall seek confidential treatment of
 such information and/or in camera review, (ii) to the extent

 

11

	
  

 	
  

 
	
  

 	
 necessary to comply with the S.E.C. or
 other regulatory authorities or similar disclosure requirements under any
 applicable laws, (iii) as part of its normal business activities or reporting
 or review procedures to its parent and affiliated companies (other than [ * ]
 except as specifically contemplated below), banks, auditors, attorneys,
 accountants, insurers and similar professionals, provided, however, that such
 companies, banks, auditors, attorneys, accountants, insurers and similar
 professionals agree to be bound by the provisions of this paragraph, (iv) as
 required by the Internal Revenue Service or by any state tax authority (v) to
 the extent the information is publicly available provided same is not as a
 result of any disclosure by recipient, and (vi) in any proceeding to enforce
 this Agreement.

 
	
  

 	
  

 
	
  

 	
 Insignia shall be permitted to share with [
 * ] only that information described on Exhibit 12 (the “Permissible [
 * ] Information”) but no other confidential information shared by NAM or
 which Insignia may become aware of in connection with this Agreement and the
 transactions contemplated hereunder. Insignia shall take reasonable efforts
 to ensure that [ * ] (i) does not disclose any Permissible [ * ] Information
 to any third party and (ii) uses the Permissible [ * ] Information solely to
 sell Specified Signs with Price programs to the [ * ] Permitted Clients.

 
	
  

 	
  

 
	
 24.

 	
 Term.
 This Agreement shall continue in effect until the earlier of (a) a period of
 (10) years from the date hereof, or (b) termination by either party by
 written to the other party if the other party fails to cure a material breach
 of this Agreement within sixty (60) days after written notice thereof. The
 Agreement may be extended at the end of its term by the mutual written
 agreement of both parties. Any provision of this Agreement which is clearly
 intended by its plain meaning to survive termination shall continue for the
 period necessary to give it its full effect.

 
	
  

 	
  

 
	
 25.

 	
 Remedies.
 Both Insignia and NAM agree that it would be impracticable and extremely
 difficult to ascertain the amount of actual damages caused by material breach
 or default of this Agreement. Therefore, Insignia and NAM agree that, in the
 event of termination of this Agreement as a result of a material breach of
 this Agreement which is not cured within sixty (60) days after written notice
 thereof, the breaching party shall pay the non-breaching party the Liquidated
 Damages Amount (as defined below). The “Liquidated Damages Amount” shall
 mean: (1) in the case of breach resulting in termination of the Agreement [ *
 ] less [ * ] for each full contract year this Agreement has remained in
 effect up to termination (for example, if the Agreement is terminated in June
 2014, the Liquidated Damages Amount would be [ * ] or the [ * ] reduced by [
 * ] for the three full years the Agreement was in effect); and (2) in the
 event of a breach of this Agreement which does not trigger a termination, the
 non-breaching party shall be entitled to recover [ * ] as liquidated damages,
 or, at its option, its actual, direct damages not to exceed the Liquidated
 Damages Amount. Any payment due hereunder 

 

*Indicates confidential
information which has been omitted and filed separately with the Commission
under Rule 24b-2.

12

	
  

 	
  

 
	
  

 	
 shall be paid immediately in cash, by wire
 transfer of same day funds. Insignia and NAM further agree that this
 liquidated damages provision represents reasonable compensation for the loss
 which would be incurred by a party due to any such breach. Such liquidated
 damages shall be the exclusive remedy in the event of such a termination.

 
	
  

 	
  

 
	
 26.

 	
 Dispute Resolution.
 The Federal District Court for the District of Minnesota (“Court”) will
 maintain jurisdiction pursuant to the terms of the Settlement Agreement and
 Magistrate Judge Arthur Boylan (“Judge Boylan”) shall resolve any disputes
 concerning this Agreement as part of the Court’s enforcement powers over
 court approved settlements. In the event of a dispute under this Agreement,
 including a dispute about whether a breach has occurred except with respect
 to disputes about the content of Specified Signs with Price which shall be
 resolved in accordance with Section 26A below. For all disputes other than
 those subject to 26.A. below, the parties shall meet and shall use good faith
 and commercially reasonable efforts to resolve the dispute. If the parties
 cannot resolve the dispute within fifteen (15) days after either party has
 requested a meeting, either party may request the Court to intervene in the
 dispute. The Court shall be requested to set an expedited schedule for
 resolving the dispute. The decision by the Court shall be binding and
 non-appealable.

 
	
  

 	
  

 
	
 26A.

 	
 Specified Signs with Price Content
 Disputes. From time to time, a dispute (each “Content Dispute”) may arise
 between NAM and Insignia as to whether a Sign with Price proposed by Insignia
 complies in all respects with the of Exhibit 1 and this Agreement (the “Sign
 Requirements”). A three member (the “Panel”) of advertising executives shall
 be established in accordance with Section 26A to be the sole decider as to
 whether a Specified Sign with Price complies in all respects with the Sign
 Requirements. Each of NAM and Insignia may appoint one person to the Panel
 provided such person meets all of the qualifications hereafter agreed to
 between the parties as of the date of the appointment. The two party
 appointed Panel members shall jointly agree upon third Panel member who must
 also satisfy the Qualifications. In the event a member is unable to serve as
 a result of death, incapacity or resignation, then, if such Panel member was
 appointed by a party, that party shall appoint the replacement Panel member
 and, if such Panel member was the jointly agreed upon third Panel member, the
 remaining Panel members shall jointly agree upon the replacement third Panel
 member who must also satisfy the Qualifications.

 
	
  

 	
  

 
	
  

 	
 NAM may submit a
 Specified Sign with Price to the Panel in the event of a Content Dispute.
 Notice of a submission must be made simultaneously to Insignia. Each party
 may, within three (3) business days (the “Submission Period”) of the Content
 Dispute submission, submit to the Panel a position paper of not more than two
 pages (excluding any necessary exhibits or illustrative examples). The Panel
 shall be required to render its decision within two (2) business days of the
 expiration of the Submission Period which decision shall be limited to (i)
 disclosing whether or not the Specified Sign with Price complies in all
 respects with the Sign Requirements and (ii) if the decision is that the

 

13

	
  

 	
  

 
	
  

 	
 Specified Sign
 with Price does not comply with the Sign Requirements, a brief description of
 what elements are non-compliant and what changes to the Specified Sign with
 Price are necessary to make the Specified Sign with Price compliant. Insignia
 may arrange to have the content of a Specified Sign with Price rejected by
 the Panel modified per the Panel’s direction and resubmitted to NAM. NAM
 shall either accept such modified Specified Sign with Price or initiate the
 Content Dispute mechanism. .

 
	
  

 	
  

 
	
  

 	
 NAM shall have
 no obligation to install (and no liability in respect of such lack of
 installation) any Specified Sign with Price affected by a Content Dispute
 until such time as such Content Dispute has been resolved by a Panel decision
 that the Specified Sign with Price complies in all respects with the Sign
 Requirements or NAM has accepted the Specified Sign with Price as revised per
 the Panel’s direction. All decisions of the Panel shall be final and
 non-appealable. The Panel shall be required to keep confidential all
 communications between the Panel and the parties. The parties and the Panel
 shall mutually agree upon the compensation to be paid to the Panel. The Panel
 compensation for each review of a Specified Sign with Price that is subject
 to a Content Dispute shall be borne by (i) Insignia, if the Panel decides
 that the Specified Sign with Price did not comply in all respects with the
 Sign Requirements or (ii) NAM, if the Panel decides that the Specified Sign
 with Price did comply in all respects with the Sign Requirements.

 
	
  

 	
  

 
	
 27.

 	
 Status.
 The parties are independent contractors and not partners or co-venturers.
 Insignia is being made an exclusive seller of NAM’s Price Pop Guaranteed
 program limited to the scope of this Agreement. Neither party shall have the
 authority to bind the other party to any debt, liability, contract, or
 obligation, and shall not owe fiduciary duties to the other. Further, NAM
 shall have no responsibility or liability under this Agreement to any party
 other than Insignia. NAM and Insignia expressly agree that there shall be no
 third party beneficiaries of this Agreement. 

 
	
  

 	
  

 
	
 28.

 	
 Complete Agreement; Amendment.
 This Agreement constitutes the entire agreement between the parties on the
 subject matter hereof, superseding all prior oral and written agreements. In
 the event of any conflict between the Agreement and the Settlement Agreement,
 the Settlement Agreement shall govern. This Agreement may only be modified in
 a written amendment signed by both parties.

 
	
  

 	
  

 
	
 29.

 	
 Binding Effect; Assignment.
 This Agreement is binding upon, and shall inure to the benefit of, each of
 the parties and their respective successors and assigns. This Agreement may
 not be assigned in whole or in part by either party without the prior written
 consent of the other party, except that either party may assign this
 Agreement in connection with a sale, transfer or merger of substantially its
 entire business.

 

14

	
  

 	
  

 
	
 30.

 	
 No Waiver.
 Neither party makes any warranties or representations, either express or
 implied, as to fitness, merchantability, or any other matters of any kind or
 nature, except as expressly set forth herein. A waiver by either party hereto of any non-compliance,
 default or breach by the other of any provision hereof shall not be
 considered a waiver of any subsequent non-compliance, default or breach of
 the same or of any other provisions hereof. The failure of either party to
 object to or to take affirmative action with respect to any conduct of the
 other which is in violation of this Agreement shall not be construed as a
 waiver thereof, or of any future breach or subsequent wrongful conduct. Any
 waiver of any provision of this Agreement must be made by a party in a signed
 writing. 

 
	
  

 	
  

 
	
 31.

 	
 Governing Law.
 This Agreement shall be governed in accordance with Minnesota law, without
 regard to conflict of law principles.

 
	
  

 	
  

 
	
 32.

 	
 Signatures.
 This Agreement may be signed in counterparts. A facsimile or electronic copy
 of this signed Agreement shall have the same effect as a manually-signed
 original copy.

 

15

IN WITNESS WHEREOF,
the parties have caused the execution of this Agreement as of the day and year
first above written.

	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 INSIGNIA SYSTEMS, INC.

 	
 NEWS AMERICA MARKETING IN-STORE SERVICES,
 L.L.C.

 
	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 By: 

 	
 /s/ Scott Drill

 	
  

 	
 By: 

 	
 /s/ Chris Mixon

 	
  

 
	
 Its: 

 	
      CEO

 	
  

 	
 Its: 

 	
      President

 	
  

 
	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
  

 	
 NEWS AMERICA MARKETING PROPERTIES, L.L.C.

 
	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
  

 	
 By: 

 	
 /s/ Chris Mixon

 	
  

 
	
  

 	
  

 	
  

 	
 Its: 

 	
      President

 	
  

 

16

EXHIBIT
LIST

	
  

 	
  

 
	
 Exhibit 1

 	
 Specified Signs with Price Content

 
	
  

 	
  

 
	
 Exhibits 2A and 2B

 	
 Mock Ups from Term Sheet

 
	
  

 	
  

 
	
 Exhibit 3

 	
 Intentionally Omitted

 
	
  

 	
  

 
	
 Exhibit 4

 	
 Contracts with Material Restrictions

 
	
  

 	
  

 
	
 Exhibit 5

 	
 Installation Guarantee

 
	
  

 	
  

 
	
 Exhibit 6

 	
 Letter to Retailers

 
	
  

 	
  

 
	
 Exhibit 7

 	
 NAM Retailers Installation Guidelines

 
	
  

 	
  

 
	
 Exhibit 7.1

 	
 Production Timing Overview

 
	
  

 	
  

 
	
 Exhibit 7.2

 	
 ISI 2011 Selling Cycle Calendar

 
	
  

 	
  

 
	
 Exhibit 7.3

 	
 NAM Installation Guidelines

 
	
  

 	
  

 
	
 Exhibit 8

 	
 Intentionally Omitted

 
	
  

 	
  

 
	
 Exhibit 9

 	
 Existing PPG Sales

 
	
  

 	
  

 
	
 Exhibit 10

 	
 Audit Guidelines

 
	
  

 	
  

 
	
 Exhibit 11

 	
 Cycle Calendar

 
	
  

 	
  

 
	
 Exhibit 12

 	
 Required Information

 
	
  

 	
  

 
	
 Exhibit 13

 	
 Intentionally Omitted

 
	
  

 	
  

 
	
 Exhibit 14

 	
 Standard Acknowledgement

 

EXHIBIT
1

Specified Signs with Price
content:

	
  

 	
  

 	
  

 
	
May contain only the following:

 
	
  

 	
 -

 	
 Product
 Picture(s)

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 Product
 Name(s)

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 Product
 Size(s)

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 UPC
 Numbers

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 Retailer
 Logos

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 Good
 Through Dates

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 Tag
 Line (as defined below) or Price Related Messaging – NAM to allow on a
 non-exclusive basis price related messaging limited to type in mock up sent
 by Insignia attached as Exhibit 2A

 
	
  

 	
  

 	
  

 
	
  

 	
 -

 	
 Price
 (more prominent than other elements)

 

The signs may not contain any other messaging. 

Tear Strip allowed on each sign; provided however, that the
tear strip is only used to remedy any discrepancy that occur between the
featured price and a price change that takes place during the term of the 2
week cycle.

Except as contemplated by Section 20 of the Agreement,
nothing in the specifications requires that the signs or the clips used to
install them include the “SmartSource” or “News America Marketing” name.

A “Tag Line” is a trademark, slogan or phrase associated
with the product, but not general advertising.

EXHIBIT 2A – MOCK UP FROM TERM SHEET 

0 0Z

UPC: 0-00000-00000
00/00/00 - 00/00/00

EXHIBIT 2B – MOCK UP FROM TERM SHEET 

0 0Z

UPC: 0-00000-00000
00/00/00 - 00/00/00

EXHIBIT 3 – INTENTIONALLY OMITTED 

EXHIBIT 4 - CONTRACTS WITH
MATERIAL RESTRICTIONS

Each retailer/participating store retains the right to approve or
reject individual programs. 

Sample Retailer restrictions (PPG Network – Restricted), will be
updated periodically:

[ * ]

Retailer restrictions (PPG Network – Pre-approval) :

[ * ]

*Indicates
confidential information which has been omitted and filed separately with the
Commission under Rule 24b-2.

EXHIBIT 5 –INSTALLATION GUARANTEE

NAM shall issue to Insignia a refund or credit for any amount then due
NAM if the rate installation (as calculated below) for a Specified Sign with
Price program is less than [ * ] of the Final Store Count as further described
below. The rate of installation is a percentage calculated by dividing the sum
of the number of stores in which the Specified Sign with Price Program is
successfully installed plus the number of stores NAM is unable to install the
Specified Sign with Price Program in due to retail access issues outside the
control of NAM by the Final Store Count and multiplying such number by one
hundred (100). Retail access issues outside the control of NAM are (i) featured
product is not in distribution or is out of stock, (ii) remodeling or resetting
of stores, (iii) store closed or not open yet, (iv) Insignia or client
directive not to install, (v) Insignia fails to provide NAM with the
information or materials required by Exhibit 7 by deadlines specified in
Exhibit 7 or (vi) price at shelf does not match price on sign, as categories
may be updated from time to time upon prior written notice by NAM. The amount
of the credit or refund shall be Insignia’s sole remedy under this guarantee
and shall equal the per sign access fee and installation fee multiplied by the
number of additional stores needed in the numerator of the rate of installation
calculation above to make the rate of installation equal [ * ]. “Final Store
Count” shall mean the number of stores in which the Specified Signs with Price
are to be installed for each particular program based on the procedures
contained in Exhibit 7 as of approximately seven (7) weeks prior to the start
of the cycle for the Program.

*Indicates
confidential information which has been omitted and filed separately with the
Commission under Rule 24b-2.

EXHIBIT 6 –LETTER TO RETAILERS

Dear
Retailer,

As you may
know we have recently entered into a ten-year business arrangement with
Insignia Systems. As of February 9th, 2011 they are the exclusive
provider of signs with price into the Price POP Guaranteed Network. News
America will no longer sell that tactic. 

Moving
forward Insignia Systems and News America are requesting that your retail
pricing data for those products sold into each cycle is submitted directly to
Insignia. Insignia can take the pricing data the same way you are currently
providing it to us, or potentially enhance the current process. 

Either
your NAM and/or Insignia representative will be contacting you soon for next
steps. We want to minimize any interruption and effort for you. We are looking
forward to a smooth transition and a successful program for all three parties
moving forward.

Sincerely,

NAM Representative

EXHIBIT 7 – NAM RETAILERS
INSTALLATION GUIDELINES

Unless
noted, the following relates to placement of signs both NAM PPG and NON PPG
Retailers.

	
  

 	
  

 	
  

 	
  

 
	
 A.

 	
 Sales Process and Order Entry.
 Insignia will follow the jointly agreed upon modified NAM’s PPG Sales Schedule (see exhibit
 7.1, “Production Schedule Timing Overview”). NAM’s
 PPG Sales Schedule is subject to change if mutually agreed upon.

 
	
  

 	
  

 
	
 B.

 	
 Data Entry.
 Insignia will provide all required program data to NAM by the Final Cutoff
 Date as shown in exhibit 7.1. Entries will include but are not limited to
 participating stores, UPC’s, Product Description and Product Size.

 
	
  

 	
  

 
	
 C.

 	
 Program Specifications. The Specified
 Signs with Price must adhere to the specifications shown in Exhibit 1. In
 addition, each sign will contain any information required by NAM Field
 Representatives, i.e., cycle identification, etc. 

 
	
  

 	
  

 
	
 D.

 	
 Print Quantity File/Manifests. NAM
 will provide Insignia with a print quantity file and shipping manifest per
 the schedule found in Exhibit 7.1. 

 
	
  

 	
  

 
	
 E.

 	
 Product Authorization/Pricing.
 Insignia and/or NAM will request that the participating retailers provide
 weekly store level UPC specific distribution/pricing information. For each
 product authorized, all available/relevant pricing data should be provided,
 e.g., regular price, loyalty card (or other) sale price, BOGO, limits, and
 unit pricing information, effective dates, etc. Any such information received
 by NAM (or its contractor) will be immediately transmitted to Insignia.
 Business logic for void and “no price given” will follow retailer
 specifications.

 
	
  

 	
  

 	
  

 
	
  

 	
 i.

 	
 Business Logic - By chain code
 (at start-up, and upon any changes)

 
	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 1.

 	
 Restrictions/exclusions/specifications

 
	
  

 	
  

 	
 2.

 	
 Ad break day

 
	
  

 	
  

 	
 3.

 	
 Day and time price is finalized

 
	
  

 	
  

 	
 4.

 	
 Pricing template (loyalty, sale
 price, etc.)

 
	
  

 	
  

 	
 5.

 	
 Artwork priority

 
	
  

 	
  

 	
 6.

 	
 Offset dates

 
	
  

 	
  

 	
 7.

 	
 Price requisition

 
	
  

 	
  

 	
 8.

 	
 Price acquisition

 
	
  

 	
  

 	
 9.

 	
 Weeks in cycle

 
	
  

 	
  

 	
 10.

 	
 Scheduling

 

	
  

 	
  

 	
  

 	
  

 
	
  

 	
  

 	
 11.

 	
 Price display characteristics
 (size, font, “No price” verbiage)

 
	
  

 	
  

 	
 12.

 	
 Sign size, layout and
 perforation 

 
	
  

 	
  

 	
 13.

 	
 Voids and week two ‘no price
 change’ ]

 
	
  

 	
  

 	
  

 	
  

 
	
 F.

 	
 Sign Creation/Sign Packet.
 Insignia or NAM pursuant to Exhibit 12 will create, collate and ship store
 level sign packets to specified NAM Field Representatives in time for each
 Retailer’s weekly Ad Break. Each sign packet will include as a minimum:
 information sheet (cycle identifier, chain name/id, Field Rep name/address, store
 number(s), and number of clings/vinyl pockets), artwork number(s), signs and
 shelf clips. 

 
	
  

 	
  

 
	
 G.

 	
 Sign Placement.

 
	
  

 	
 •

 	
 NAM Field Representative will
 install each sign in its primary location if possible, and, if not, its
 secondary location specified to NAM on ad break day, according to NAM’s
 Installation Guidelines, see Exhibit 7.3.

 
	
  

 	
  

 	
  

 
	
  

 	
 •

 	
 NAM Field Representative will
 record in the Installation Report to Insignia whether or not the placement is
 successfully completed, and if not, the reason why.

 
	
  

 	
  

 	
  

 
	
  

 	
 •

 	
 NAM Field Representatives will
 post any new/price updated signs during the second week of the promotional
 cycle.

 
	
  

 	
  

 	
  

 
	
  

 	
 •

 	
 NAM Field Representatives will
 remove all applicable signs at the end of each promotional period.

 
	
  

 	
  

 	
  

 
	
 H.

 	
 Installation.
 Installation and other activities under this Agreement shall be based upon a
 two week cycle (with the exception of other cycle lengths set by retailers
 such as [ * ] 4 week cycle).

 
	
  

 	
  

 
	
 I.

 	
 Reporting. Upon
 completion of each cycle, NAM shall provide Insignia Installation Reports and
 Billing invoices within fourteen (14) days.

 

*Indicates
confidential information which has been omitted and filed separately with the
Commission under Rule 24b-2.

EXHIBIT 7.1 – PRODUCTION TIMING OVERVIEW

In order to accommodate artwork review, the selling cycle close date
needs to move back 1 week to 6 weeks prior to star in-store date.

EXHIBIT 7.1 – PRODUCTION TIMING OVERVIEW
[TO BE UPDATED]

ISI/NAM Production Timing Overview

Proposed
Sign with Price Timing

UPC/Store List Cut-off

Preliminary Notification #1
(75% of UPCs)

Selling Cycle Close

Print Quantity File

Manifest File

Artwork posted to Printers FTP

(End of Week)

Notification #2

Start Price, Print & Ship

Continue Price, Print & Ship

Start In-Store
(Adbreak Specific)

EXHIBIT 7.2 – ISI Selling Cycle
Calendar

 [Sales close dates below to be
consistent with timing from Exhibit 7.1]

	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 2011 Cycle Calendar

 
	
  

 
	
  

 	
 NAM Cycle

 	
  

 	
  

 	
  

 	
 ISI Cycle

 	
  

 	
  

 	
  

 	
 Store List/UPC Deadline

 	
  

 	
  

 	
  

 	
 Sales Close Date

 	
  

 	
  

 
	
 6A

 	
  

 	
 2011-11

 	
  

 	
 4/15/2011

 	
  

 	
 4/22/2011

 	
  

 
	
 6B

 	
  

 	
 2011-12

 	
  

 	
 4/29/2011

 	
  

 	
 5/6/2011

 	
  

 
	
 7A

 	
  

 	
 2011-13

 	
  

 	
 5/13/2011

 	
  

 	
 5/20/2011

 	
  

 
	
 7B

 	
  

 	
 2011-14

 	
  

 	
 5/27/2011

 	
  

 	
 6/3/2011

 	
  

 
	
 8A

 	
  

 	
 2011-15

 	
  

 	
 6/10/2011

 	
  

 	
 6/17/2011

 	
  

 
	
 8B

 	
  

 	
 2011-16

 	
  

 	
 6/24/2011

 	
  

 	
 7/1/2011

 	
  

 
	
 9A

 	
  

 	
 2011-17

 	
  

 	
 7/8/2011

 	
  

 	
 7/15/2011

 	
  

 
	
 9B

 	
  

 	
 2011-18

 	
  

 	
 7/22/2011

 	
  

 	
 7/29/2011

 	
  

 
	
 10A

 	
  

 	
 2011-19

 	
  

 	
 8/5/2011

 	
  

 	
 8/12/2011

 	
  

 
	
 10B

 	
  

 	
 2011-20

 	
  

 	
 8/19/2011

 	
  

 	
 8/26/2011

 	
  

 
	
 11A

 	
  

 	
 2011-21

 	
  

 	
 9/2/2011

 	
  

 	
 9/9/2011

 	
  

 
	
 11B

 	
  

 	
 2011-22

 	
  

 	
 9/16/2011

 	
  

 	
 9/23/2011

 	
  

 
	
 12A

 	
  

 	
 2011-23

 	
  

 	
 9/30/2011

 	
  

 	
 10/7/2011

 	
  

 
	
 12B

 	
  

 	
 2011-24

 	
  

 	
 10/14/2011

 	
  

 	
 10/21/2011

 	
  

 
	
 13A

 	
  

 	
 2011-25

 	
  

 	
 10/28/2011

 	
  

 	
 11/4/2011

 	
  

 
	
 13B

 	
  

 	
 2011-26

 	
  

 	
 11/11/2011

 	
  

 	
 11/18/2011

 	
  

 
	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 2012 Cycle Calendar

 
	
  

 
	
  

 	
 NAM Cycle

 	
  

 	
  

 	
  

 	
 ISI Cycle

 	
  

 	
  

 	
  

 	
 Store List/UPC Deadline

 	
  

 	
  

 	
  

 	
 Sales Close Date

 	
  

 	
  

 
	
 1A

 	
  

 	
 2012-01

 	
  

 	
 11/25/2011

 	
  

 	
 12/2/2011

 	
  

 
	
 1B

 	
  

 	
 2012-02

 	
  

 	
 12/9/2011

 	
  

 	
 12/16/2011

 	
  

 
	
 2A

 	
  

 	
 2012-03

 	
  

 	
 12/23/2011

 	
  

 	
 12/30/2011

 	
  

 
	
 2B

 	
  

 	
 2012-04

 	
  

 	
 1/6/2012

 	
  

 	
 1/13/2012

 	
  

 
	
 3A

 	
  

 	
 2012-05

 	
  

 	
 1/20/2012

 	
  

 	
 1/27/2012

 	
  

 
	
 3B

 	
  

 	
 2012-06

 	
  

 	
 2/3/2012

 	
  

 	
 2/10/2012

 	
  

 
	
 4A

 	
  

 	
 2012-07

 	
  

 	
 2/17/2012

 	
  

 	
 2/24/2012

 	
  

 
	
 4B

 	
  

 	
 2012-08

 	
  

 	
 3/2/2012

 	
  

 	
 3/9/2012

 	
  

 
	
 5A

 	
  

 	
 2012-09

 	
  

 	
 3/16/2012

 	
  

 	
 3/23/2012

 	
  

 
	
 5B

 	
  

 	
 2012-10

 	
  

 	
 3/30/2012

 	
  

 	
 4/6/2012

 	
  

 
	
 6A

 	
  

 	
 2012-11

 	
  

 	
 4/13/2012

 	
  

 	
 4/20/2012

 	
  

 
	
 6B

 	
  

 	
 2012-12

 	
  

 	
 4/27/2012

 	
  

 	
 5/4/2012

 	
  

 
	
 7A

 	
  

 	
 2012-13

 	
  

 	
 5/11/2012

 	
  

 	
 5/18/2012

 	
  

 
	
 7B

 	
  

 	
 2012-14

 	
  

 	
 5/25/2012

 	
  

 	
 6/1/2012

 	
  

 
	
 8A

 	
  

 	
 2012-15

 	
  

 	
 6/8/2012

 	
  

 	
 6/15/2012

 	
  

 
	
 8B

 	
  

 	
 2012-16

 	
  

 	
 6/22/2012

 	
  

 	
 6/29/2012

 	
  

 
	
 9A

 	
  

 	
 2012-17

 	
  

 	
 7/6/2012

 	
  

 	
 7/13/2012

 	
  

 
	
 9B

 	
  

 	
 2012-18

 	
  

 	
 7/20/2012

 	
  

 	
 7/27/2012

 	
  

 
	
 10A

 	
  

 	
 2012-19

 	
  

 	
 8/3/2012

 	
  

 	
 8/10/2012

 	
  

 
	
 10B

 	
  

 	
 2012-20

 	
  

 	
 8/17/2012

 	
  

 	
 8/24/2012

 	
  

 
	
 11A

 	
  

 	
 2012-21

 	
  

 	
 8/31/2012

 	
  

 	
 9/7/2012

 	
  

 
	
 11B

 	
  

 	
 2012-22

 	
  

 	
 9/14/2012

 	
  

 	
 9/21/2012

 	
  

 
	
 12A

 	
  

 	
 2012-23

 	
  

 	
 9/28/2012

 	
  

 	
 10/5/2012

 	
  

 
	
 12B

 	
  

 	
 2012-24

 	
  

 	
 10/12/2012

 	
  

 	
 10/19/2012

 	
  

 
	
 13A

 	
  

 	
 2012-25

 	
  

 	
 10/26/2012

 	
  

 	
 11/2/2012

 	
  

 
	
 13B

 	
  

 	
 2012-26

 	
  

 	
 11/9/2012

 	
  

 	
 11/16/2012

 	
  

 

EXHIBIT 7.2 – ISI Selling Cycle
Calendar

	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 2013 Cycle Calendar

 
	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 NAM Cycle

 	
  

 	
  

 	
  

 	
 ISI Cycle

 	
  

 	
  

 	
  

 	
 Store List/UPC Deadline

 	
  

 	
  

 	
  

 	
 Sales Close Date

 	
  

 	
  

 
	
 1A

 	
  

 	
 2013-01

 	
  

 	
 11/23/2012

 	
  

 	
 11/30/2012

 	
  

 
	
 1B

 	
  

 	
 2013-02

 	
  

 	
 12/7/2012

 	
  

 	
 12/14/2012

 	
  

 
	
 2A

 	
  

 	
 2013-03

 	
  

 	
 12/21/2012

 	
  

 	
 12/28/2012

 	
  

 
	
 2B

 	
  

 	
 2013-04

 	
  

 	
 1/4/2013

 	
  

 	
 1/11/2013

 	
  

 
	
 3A

 	
  

 	
 2013-05

 	
  

 	
 1/18/2013

 	
  

 	
 1/25/2013

 	
  

 
	
 3B

 	
  

 	
 2013-06

 	
  

 	
 2/1/2013

 	
  

 	
 2/8/2013

 	
  

 
	
 4A

 	
  

 	
 2013-07

 	
  

 	
 2/15/2013

 	
  

 	
 2/22/2013

 	
  

 
	
 4B

 	
  

 	
 2013-08

 	
  

 	
 3/1/2013

 	
  

 	
 3/8/2013

 	
  

 
	
 5A

 	
  

 	
 2013-09

 	
  

 	
 3/15/2013

 	
  

 	
 3/22/2013

 	
  

 
	
 5B

 	
  

 	
 2013-10

 	
  

 	
 3/29/2013

 	
  

 	
 4/5/2013

 	
  

 
	
 6A

 	
  

 	
 2013-11

 	
  

 	
 4/12/2013

 	
  

 	
 4/19/2013

 	
  

 
	
 6B

 	
  

 	
 2013-12

 	
  

 	
 4/26/2013

 	
  

 	
 5/3/2013

 	
  

 
	
 7A

 	
  

 	
 2013-13

 	
  

 	
 5/10/2013

 	
  

 	
 5/17/2013

 	
  

 
	
 7B

 	
  

 	
 2013-14

 	
  

 	
 5/24/2013

 	
  

 	
 5/31/2013

 	
  

 
	
 8A

 	
  

 	
 2013-15

 	
  

 	
 6/7/2013

 	
  

 	
 6/14/2013

 	
  

 
	
 8B

 	
  

 	
 2013-16

 	
  

 	
 6/21/2013

 	
  

 	
 6/28/2013

 	
  

 
	
 9A

 	
  

 	
 2013-17

 	
  

 	
 7/5/2013

 	
  

 	
 7/12/2013

 	
  

 
	
 9B

 	
  

 	
 2013-18

 	
  

 	
 7/19/2013

 	
  

 	
 7/26/2013

 	
  

 
	
 10A

 	
  

 	
 2013-19

 	
  

 	
 8/2/2013

 	
  

 	
 8/9/2013

 	
  

 
	
 10B

 	
  

 	
 2013-20

 	
  

 	
 8/16/2013

 	
  

 	
 8/23/2013

 	
  

 
	
 11A

 	
  

 	
 2013-21

 	
  

 	
 8/30/2013

 	
  

 	
 9/6/2013

 	
  

 
	
 11B

 	
  

 	
 2013-22

 	
  

 	
 9/13/2013

 	
  

 	
 9/20/2013

 	
  

 
	
 12A

 	
  

 	
 2013-23

 	
  

 	
 9/27/2013

 	
  

 	
 10/4/2013

 	
  

 
	
 12B

 	
  

 	
 2013-24

 	
  

 	
 10/11/2013

 	
  

 	
 10/18/2013

 	
  

 
	
 13A

 	
  

 	
 2013-25

 	
  

 	
 10/25/2013

 	
  

 	
 11/1/2013

 	
  

 
	
 13B

 	
  

 	
 2013-26

 	
  

 	
 11/8/2013

 	
  

 	
 11/15/2013

 	
  

 

EXHIBIT 7.2 – ISI Selling Cycle
Calendar

	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 2014 Cycle Calendar

 
	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
  

 	
 NAM Cycle

 	
  

 	
  

 	
  

 	
 ISI Cycle

 	
  

 	
  

 	
  

 	
 Store List/UPC Deadline

 	
  

 	
  

 	
  

 	
 Sales Close Date

 	
  

 	
  

 
	
 1A

 	
  

 	
 2014-01

 	
  

 	
 11/22/2013

 	
  

 	
 11/29/2013

 	
  

 
	
 1B

 	
  

 	
 2014-02

 	
  

 	
 12/6/2013

 	
  

 	
 12/13/2013

 	
  

 
	
 2A

 	
  

 	
 2014-03

 	
  

 	
 12/20/2013

 	
  

 	
 12/27/2013

 	
  

 
	
 2B

 	
  

 	
 2014-04

 	
  

 	
 1/3/2014

 	
  

 	
 1/10/2014

 	
  

 
	
 3A

 	
  

 	
 2014-05

 	
  

 	
 1/17/2014

 	
  

 	
 1/24/2014

 	
  

 
	
 3B

 	
  

 	
 2014-06

 	
  

 	
 1/31/2014

 	
  

 	
 2/7/2014

 	
  

 
	
 4A

 	
  

 	
 2014-07

 	
  

 	
 2/14/2014

 	
  

 	
 2/21/2014

 	
  

 
	
 4B

 	
  

 	
 2014-08

 	
  

 	
 2/28/2014

 	
  

 	
 3/7/2014

 	
  

 
	
 5A

 	
  

 	
 2014-09

 	
  

 	
 3/14/2014

 	
  

 	
 3/21/2014

 	
  

 
	
 5B

 	
  

 	
 2014-10

 	
  

 	
 3/28/2014

 	
  

 	
 4/4/2014

 	
  

 
	
 6A

 	
  

 	
 2014-11

 	
  

 	
 4/11/2014

 	
  

 	
 4/18/2014

 	
  

 
	
 6B

 	
  

 	
 2014-12

 	
  

 	
 4/25/2014

 	
  

 	
 5/2/2014

 	
  

 
	
 7A

 	
  

 	
 2014-13

 	
  

 	
 5/9/2014

 	
  

 	
 5/16/2014

 	
  

 
	
 7B

 	
  

 	
 2014-14

 	
  

 	
 5/23/2014

 	
  

 	
 5/30/2014

 	
  

 
	
 8A

 	
  

 	
 2014-15

 	
  

 	
 6/6/2014

 	
  

 	
 6/13/2014

 	
  

 
	
 8B

 	
  

 	
 2014-16

 	
  

 	
 6/20/2014

 	
  

 	
 6/27/2014

 	
  

 
	
 9A

 	
  

 	
 2014-17

 	
  

 	
 7/4/2014

 	
  

 	
 7/11/2014

 	
  

 
	
 9B

 	
  

 	
 2014-18

 	
  

 	
 7/18/2014

 	
  

 	
 7/25/2014

 	
  

 
	
 10A

 	
  

 	
 2014-19

 	
  

 	
 8/1/2014

 	
  

 	
 8/8/2014

 	
  

 
	
 10B

 	
  

 	
 2014-20

 	
  

 	
 8/15/2014

 	
  

 	
 8/22/2014

 	
  

 
	
 11A

 	
  

 	
 2014-21

 	
  

 	
 8/29/2014

 	
  

 	
 9/5/2014

 	
  

 
	
 11B

 	
  

 	
 2014-22

 	
  

 	
 9/12/2014

 	
  

 	
 9/19/2014

 	
  

 
	
 12A

 	
  

 	
 2014-23

 	
  

 	
 9/26/2014

 	
  

 	
 10/3/2014

 	
  

 
	
 12B

 	
  

 	
 2014-24

 	
  

 	
 10/10/2014

 	
  

 	
 10/17/2014

 	
  

 
	
 13A

 	
  

 	
 2014-25

 	
  

 	
 10/24/2014

 	
  

 	
 10/31/2014

 	
  

 
	
 13B

 	
  

 	
 2014-26

 	
  

 	
 11/7/2014

 	
  

 	
 11/14/2014

 	
  

 

EXHIBIT 7.2 – ISI Selling Cycle
Calendar

	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 	
  

 
	
 2015 Cycle Calendar

 
	
  

 
	
  

 	
 NAM Cycle

 	
  

 	
  

 	
  

 	
 ISI Cycle

 	
  

 	
  

 	
  

 	
 Store List/UPC Deadline

 	
  

 	
  

 	
  

 	
 Sales Close Date

 	
  

 	
  

 
	
 1A

 	
  

 	
 2015-01

 	
  

 	
 11/21/2014

 	
  

 	
 11/28/2014

 	
  

 
	
 1B

 	
  

 	
 2015-02

 	
  

 	
 12/5/2014

 	
  

 	
 12/12/2014

 	
  

 
	
 2A

 	
  

 	
 2015-03

 	
  

 	
 12/19/2014

 	
  

 	
 12/26/2014

 	
  

 
	
 2B

 	
  

 	
 2015-04

 	
  

 	
 1/2/2015

 	
  

 	
 1/9/2015

 	
  

 
	
 3A

 	
  

 	
 2015-05

 	
  

 	
 1/16/2015

 	
  

 	
 1/23/2015

 	
  

 
	
 3B

 	
  

 	
 2015-06

 	
  

 	
 1/30/2015

 	
  

 	
 2/6/2015

 	
  

 
	
 4A

 	
  

 	
 2015-07

 	
  

 	
 2/13/2015

 	
  

 	
 2/20/2015

 	
  

 
	
 4B

 	
  

 	
 2015-08

 	
  

 	
 2/27/2015

 	
  

 	
 3/6/2015

 	
  

 
	
 5A

 	
  

 	
 2015-09

 	
  

 	
 3/13/2015

 	
  

 	
 3/20/2015

 	
  

 
	
 5B

 	
  

 	
 2015-10

 	
  

 	
 3/27/2015

 	
  

 	
 4/3/2015

 	
  

 
	
 6A

 	
  

 	
 2015-11

 	
  

 	
 4/10/2015

 	
  

 	
 4/17/2015

 	
  

 
	
 6B

 	
  

 	
 2015-12

 	
  

 	
 4/24/2015

 	
  

 	
 5/1/2015

 	
  

 
	
 7A

 	
  

 	
 2015-13

 	
  

 	
 5/8/2015

 	
  

 	
 5/15/2015

 	
  

 
	
 7B

 	
  

 	
 2015-14

 	
  

 	
 5/22/2015

 	
  

 	
 5/29/2015

 	
  

 
	
 8A

 	
  

 	
 2015-15

 	
  

 	
 6/5/2015

 	
  

 	
 6/12/2015

 	
  

 
	
 8B

 	
  

 	
 2015-16

 	
  

 	
 6/19/2015

 	
  

 	
 6/26/2015

 	
  

 
	
 9A

 	
  

 	
 2015-17

 	
  

 	
 7/3/2015

 	
  

 	
 7/10/2015

 	
  

 
	
 9B

 	
  

 	
 2015-18

 	
  

 	
 7/17/2015

 	
  

 	
 7/24/2015

 	
  

 
	
 10A

 	
  

 	
 2015-19

 	
  

 	
 7/31/2015

 	
  

 	
 8/7/2015

 	
  

 
	
 10B

 	
  

 	
 2015-20

 	
  

 	
 8/14/2015

 	
  

 	
 8/21/2015

 	
  

 
	
 11A

 	
  

 	
 2015-21

 	
  

 	
 8/28/2015

 	
  

 	
 9/4/2015

 	
  

 
	
 11B

 	
  

 	
 2015-22

 	
  

 	
 9/11/2015

 	
  

 	
 9/18/2015

 	
  

 
	
 12A

 	
  

 	
 2015-23

 	
  

 	
 9/25/2015

 	
  

 	
 10/2/2015

 	
  

 
	
 12B

 	
  

 	
 2015-24

 	
  

 	
 10/9/2015

 	
  

 	
 10/16/2015

 	
  

 
	
 13A

 	
  

 	
 2015-25

 	
  

 	
 10/23/2015

 	
  

 	
 10/30/2015

 	
  

 
	
 13B

 	
  

 	
 2015-26

 	
  

 	
 11/6/2015

 	
  

 	
 11/13/2015

 	
  

 

EXHIBIT 7.3 – NAM Installation
Guidelines

Note that the below is just an example of guidelines for a particular cycle and
will 

be updated from time to time during the term.

[ * ]

*Indicates confidential information which has
been omitted and filed separately with the Commission under Rule 24b-2.

EXHIBIT 8 – INTENTIONALLY OMITTED

EXHIBIT 9 – EXISTING PPG SALES

[ * ]

*Indicates confidential information which has
been omitted and filed separately with the Commission under Rule 24b-2.

EXHIBIT 10 – AUDIT GUIDELINES

A “Compliance Audit” means that Insignia may
select one client program for which to audit NAM’s compliance with the
installation obligations in this Agreement by having an independent third party
auditor reasonably acceptable to NAM and Insignia conduct an audit in
accordance with the guidelines described below. NAM may choose to have a photo
audit of such programs conducted. NAM’s photo audit, if undertaken, shall
provide a time, date and location “stamped” (verified) photo of the Specified
Signs with Price program installed in a store.

Any disagreements concerning a Compliance
Audit including disagreements about the accuracy of the audit shall be
submitted to binding arbitration. Unless the parties agree to one arbitrator,
the dispute shall be brought before a panel of three arbitrators. Said panel
shall consist of three arbitrators. Insignia and NAM shall each be entitled to
appoint one arbitrator. The two appointed arbitrators shall then appoint a
third arbitrator. The three arbitrators shall together comprise the binding
arbitration panel. If the arbitration panel is tasked with determining the
percentage of installation, it shall consider the findings of the independent
auditor as well as any photo audit undertaken by NAM, together with any other
evidence the arbitrators deem appropriate to consider. A decision agreed to
between any two of the three arbitrators shall be deemed as a final binding
decision. Cost of the arbitration shall be equally split between the parties.

If the parties agree that the Compliance
Audit has revealed that NAM has failed to achieve the [ * ] installation
guarantee as contemplated by Exhibit 5, Insignia shall be entitled to the
remedy specified in Exhibit 5 and, if applicable, Section 17. If the parties
have failed to agree on the accuracy of the audit and the disagreement is
submitted to binding arbitration as described above, and if the arbitration
decision determines that NAM has failed to achieve the [ * ] installation
guarantee as contemplated by Exhibit 5, Insignia shall be entitled to the
remedy specified in Exhibit 5 and, if applicable, Section 17.

NEWS AMERICA MARKETING COMPLIANCE AUDIT
GUIDELINES
2 WEEK PRICE
SIGNAGE PROGRAM

Effective 4/11

Research Supplier

An agreed upon third party auditor with prior experience in NAM
programs and retail channels is required.

*Indicates confidential information which has
been omitted and filed separately with the Commission under Rule 24b-2.

Collaboration

The
client, the auditor and NAM should communicate throughout the process of
research design, audit instructions, execution, tabulation and results to
ensure agreement on the audit objectives and processes.

Timing 

Compliance
audits must be conducted within 3 days after the retailer’s sales price changes
become effective. To ensure the auditor is educated as to the agreed upon
objectives and processes, the audit should be scheduled at least 6 weeks in
advance of the audit start date. 

Sample
Size Guidelines

	
  

 	
  

 
	
 1.

 	
 A
 geographically representative sample should be drawn.

 
	
  

 	
  

 
	
 2.

 	
 A
 representative sample of chain and independent retailers should be used.
 (Representative of the program buy.)

 
	
  

 	
  

 
	
 3.

 	
 Within
 each geography audited (market), stores should be selected based on each
 participating account’s share of that market’s stores. Specific stores should
 be selected to provide for a representative sample, while allowing for
 efficient routing of auditors.

 
	
  

 	
  

 
	
 4.

 	
 Adequate
 sample size for the total program and individual markets should be used.

 

	
  

 	
  

 	
  

 
	
  

 	
 •

 	
 A [ * ] minimum total store sample is recommended.

 
	
  

 	
  

 	
  

 
	
  

 	
 •

 	
 [ * ]
 stores per market are recommended. A minimum of [ * ] stores should be audited in each market. 

 

Market
List Guidelines

	
  

 	
  

 
	
 1.

 	
 A NAM
 store list for the specific program must be used to draw the audit sample.

 
	
  

 	
  

 
	
 2.

 	
 TDLinx
 numbers must be used to ensure accurate matching between the NAM store list
 and the auditor’s store list in sample selection and tabulation.

 

Audit
Instruction Guidelines

The
auditor will prepare audit instructions for review and approval by NAM and the
client. The exact placement instructions and NAM product standards used by
NAM’s field force for the program installation should be reflected in the audit
instructions. The approved audit instructions will be used by the auditor to
collect the data. 

*Indicates confidential information which has been omitted and filed
separately with the Commission under Rule 24b-2.

Data
Collection 

	
  

 	
  

 
	
 1.

 	
 Stocking
 conditions of the brand should be collected as part of the audit (Was the
 product in distribution in the audited store?) 

 
	
  

 	
  

 
	
 2.

 	
 The
 shelf location of the price sign should be recorded. 

 

Audit
Result Guidelines

The audit results should be used in calculating compliance based on the
rate of installation formula. NAM handheld information will be provided to the
auditor to assist in providing a full understanding of retail conditions and
their impact on program compliance.

Cost

The expense of any compliance Audit will be borne by Insignia, unless
the Compliance Audit finds a failure by NAM to comply with the [ * ] PPG
Installation Guaranty, in which case NAM will pay the entire cost of the audit.

*Indicates
confidential information which has been omitted and filed separately with the
Commission under Rule 24b-2.

	
 

	
 

	
 

	
 

	
 

	
EXHIBIT 11 – CYCLE CALENDAR

	
 

	
 

	
 

	
 

	
 

	
2011 Cycle Calendar

	
 

	
 

	
 

	
 

	
 

	
NAM Cycle

	
 

	
ISI Cycle

	
 

	
Cycle Dates

	
6A

	
 

	
2011-11

	
 

	
May 22 - June 4

	
6B

	
 

	
2011-12

	
 

	
June 5 - 18

	
7A

	
 

	
2011-13

	
 

	
June 19 - July 2

	
7B

	
 

	
2011-14

	
 

	
July 3 - 16

	
8A

	
 

	
2011-15

	
 

	
July 17 - 30

	
8B

	
 

	
2011-16

	
 

	
July 31 - August 13

	
9A

	
 

	
2011-17

	
 

	
August 14 - 27

	
9B

	
 

	
2011-18

	
 

	
August 28 - September 10

	
10A

	
 

	
2011-19

	
 

	
September 11 - 24

	
10B

	
 

	
2011-20

	
 

	
September 25 - October 8

	
11A

	
 

	
2011-21

	
 

	
October 9 - 22

	
11B

	
 

	
2011-22

	
 

	
October 23 - November 5

	
12A

	
 

	
2011-23

	
 

	
November 6 - 19

	
12B

	
 

	
2011-24

	
 

	
November 20 - December 3

	
13A

	
 

	
2011-25

	
 

	
December 4 - 17

	
13B

	
 

	
2011-26

	
 

	
December 18 - 31

	
 

	
 

	
 

	
 

	
 

	
2012 Cycle Calendar

	
 

	
 

	
 

	
 

	
 

	
NAM Cycle

	
 

	
ISI Cycle

	
 

	
Cycle Dates

	
1A

	
 

	
2012-01

	
 

	
January 1 - 14

	
1B

	
 

	
2012-02

	
 

	
January 15 - 28

	
2A

	
 

	
2012-03

	
 

	
January 29 - February 11

	
2B

	
 

	
2012-04

	
 

	
February 12 - 25

	
3A

	
 

	
2012-05

	
 

	
February 26 - March 10

	
3B

	
 

	
2012-06

	
 

	
March 11 - 24

	
4A

	
 

	
2012-07

	
 

	
March 25 - April 7

	
4B

	
 

	
2012-08

	
 

	
April 8 - 21

	
5A

	
 

	
2012-09

	
 

	
April 22 - May 5

	
5B

	
 

	
2012-10

	
 

	
May 6 - 19

	
6A

	
 

	
2012-11

	
 

	
May 20 - June 2

	
6B

	
 

	
2012-12

	
 

	
June 3 - 16

	
7A

	
 

	
2012-13

	
 

	
June 17 - 30

	
7B

	
 

	
2012-14

	
 

	
July 1 - 14

	
8A

	
 

	
2012-15

	
 

	
July 15 - 28

	
8B

	
 

	
2012-16

	
 

	
July 29 - August 11

	
9A

	
 

	
2012-17

	
 

	
August 12 - 25

	
9B

	
 

	
2012-18

	
 

	
August 26 - September 8

	
10A

	
 

	
2012-19

	
 

	
September 9 - 22

	
10B

	
 

	
2012-20

	
 

	
September 23 - October 6

	
11A

	
 

	
2012-21

	
 

	
October 7 - 20

	
11B

	
 

	
2012-22

	
 

	
October 21 - November 3

	
12A

	
 

	
2012-23

	
 

	
November 4 - 17

	
12B

	
 

	
2012-24

	
 

	
November 18 - December 1

	
13A

	
 

	
2012-25

	
 

	
December 2 - 15

	
13B

	
 

	
2012-26

	
 

	
December 15 - 29

	
 

	
 

	
 

	
 

	
 

	
EXHIBIT 11 – CYCLE CALENDAR

	
 

	
 

	
 

	
 

	
 

	
2013 Cycle Calendar

	
 

	
 

	
 

	
 

	
 

	
NAM Cycle

	
 

	
ISI Cycle

	
 

	
Cycle Dates

	
1A

	
 

	
2013-01

	
 

	
December 30 - January 12

	
1B

	
 

	
2013-02

	
 

	
January 13 - 26

	
2A

	
 

	
2013-03

	
 

	
January 27 - February 9

	
2B

	
 

	
2013-04

	
 

	
February 10 - 23

	
3A

	
 

	
2013-05

	
 

	
February 24 - March 9

	
3B

	
 

	
2013-06

	
 

	
March 10 - 23

	
4A

	
 

	
2013-07

	
 

	
March 24 - April 6

	
4B

	
 

	
2013-08

	
 

	
April 7 - 20

	
5A

	
 

	
2013-09

	
 

	
April 21 - May 4

	
5B

	
 

	
2013-10

	
 

	
May 5 - 18

	
6A

	
 

	
2013-11

	
 

	
May 19 - June 1

	
6B

	
 

	
2013-12

	
 

	
June 2 - 15

	
7A

	
 

	
2013-13

	
 

	
June 16 - 29

	
7B

	
 

	
2013-14

	
 

	
June 30 - July 13

	
8A

	
 

	
2013-15

	
 

	
July 14 - 27

	
8B

	
 

	
2013-16

	
 

	
July 28 - August 10

	
9A

	
 

	
2013-17

	
 

	
August 11 - 24

	
9B

	
 

	
2013-18

	
 

	
August 25 - September 7

	
10A

	
 

	
2013-19

	
 

	
September 8 - 21

	
10B

	
 

	
2013-20

	
 

	
September 22 - October 5

	
11A

	
 

	
2013-21

	
 

	
October 6 - 19

	
11B

	
 

	
2013-22

	
 

	
October 20 - November 2

	
12A

	
 

	
2013-23

	
 

	
November 3 - 16

	
12B

	
 

	
2013-24

	
 

	
November 17 - 30

	
13A

	
 

	
2013-25

	
 

	
December 1 - 14

	
13B

	
 

	
2013-26

	
 

	
December 15 - 28

	
 

	
 

	
 

	
 

	
 

	
EXHIBIT 11 – CYCLE CALENDAR

	
 

	
 

	
 

	
 

	
 

	
2014 Cycle Calendar

	
 

	
 

	
 

	
 

	
 

	
NAM Cycle

	
 

	
ISI Cycle

	
 

	
Cycle Dates

	
1A

	
 

	
2014-01

	
 

	
December 29 - January 11

	
1B

	
 

	
2014-02

	
 

	
January 12 - 25

	
2A

	
 

	
2014-03

	
 

	
January 26 - February 8

	
2B

	
 

	
2014-04

	
 

	
February 9 - 22

	
3A

	
 

	
2014-05

	
 

	
February 23 - March 8

	
3B

	
 

	
2014-06

	
 

	
March 9 - 22

	
4A

	
 

	
2014-07

	
 

	
March 23 - April 5

	
4B

	
 

	
2014-08

	
 

	
April 6 - 19

	
5A

	
 

	
2014-09

	
 

	
April 20 - May 3

	
5B

	
 

	
2014-10

	
 

	
May 4 - 17

	
6A

	
 

	
2014-11

	
 

	
May 18 - 31

	
6B

	
 

	
2014-12

	
 

	
June 1 - 14

	
7A

	
 

	
2014-13

	
 

	
June 15 - 28

	
7B

	
 

	
2014-14

	
 

	
June 29 - July 12

	
8A

	
 

	
2014-15

	
 

	
July 13 - 26

	
8B

	
 

	
2014-16

	
 

	
July 27 - August 9

	
9A

	
 

	
2014-17

	
 

	
August 10 - 23

	
9B

	
 

	
2014-18

	
 

	
August 24 - September 6

	
10A

	
 

	
2014-19

	
 

	
September 7 - 20

	
10B

	
 

	
2014-20

	
 

	
September 21 - October 4

	
11A

	
 

	
2014-21

	
 

	
October 5 - 18

	
11B

	
 

	
2014-22

	
 

	
October 19 - November 1

	
12A

	
 

	
2014-23

	
 

	
November 2 - 15

	
12B

	
 

	
2014-24

	
 

	
November 16 - 29

	
13A

	
 

	
2014-25

	
 

	
November 30 - December 13

	
13B

	
 

	
2014-26

	
 

	
December 14 - 27

	
 

	
Exhibit 11 - Cycle Calendar

	
 

	
2015 Cycle Calendar

	
 

	
 

	
 

	
 

	
 

	
NAM Cycle

	
 

	
ISI Cycle

	
 

	
Cycle Dates

	
1A

	
 

	
2015-01

	
 

	
December 28 - January 10

	
1B

	
 

	
2015-02

	
 

	
January 11 - 24

	
2A

	
 

	
2015-03

	
 

	
January 25 - February 7

	
2B

	
 

	
2015-04

	
 

	
February 8 - 21

	
3A

	
 

	
2015-05

	
 

	
February 22 - March 7

	
3B

	
 

	
2015-06

	
 

	
March 8 - 21

	
4A

	
 

	
2015-07

	
 

	
March 22 - April 4

	
4B

	
 

	
2015-08

	
 

	
April 5 - 18

	
5A

	
 

	
2015-09

	
 

	
April 19 - May 2

	
5B

	
 

	
2015-10

	
 

	
May 3 - 16

	
6A

	
 

	
2015-11

	
 

	
May 17 - 30

	
6B

	
 

	
2015-12

	
 

	
May 31 - June 13

	
7A

	
 

	
2015-13

	
 

	
June 14 - 27

	
7B

	
 

	
2015-14

	
 

	
June 28 - July 11

	
8A

	
 

	
2015-15

	
 

	
July 12 - 25

	
8B

	
 

	
2015-16

	
 

	
July 26 - August 8

	
9A

	
 

	
2015-17

	
 

	
August 9 - 22

	
9B

	
 

	
2015-18

	
 

	
August 23 - September 5

	
10A

	
 

	
2015-19

	
 

	
September 6 - 19

	
10B

	
 

	
2015-20

	
 

	
September 20 - October 3

	
11A

	
 

	
2015-21

	
 

	
October 4 - 17

	
11B

	
 

	
2015-22

	
 

	
October 18 - 31

	
12A

	
 

	
2015-23

	
 

	
November 1 - 14

	
12B

	
 

	
2015-24

	
 

	
November 15 - 28

	
13A

	
 

	
2015-25

	
 

	
November 29 - December 12

	
13B

	
 

	
2015-26

	
 

	
December 13 - 26

EXHIBIT
12 – REQUIRED INFORMATION

Information Required from NAM to Insignia (Timing)

PPG Stores

	
  

 	
  

 	
  

 
	
 1.

 	
 Store
 list - By chain code (each cycle)

 
	
  

 	
 a.

 	
 Number
 of stores

 
	
  

 	
 b.

 	
 Store
 name

 
	
  

 	
 c.

 	
 Store
 address

 
	
  

 	
 d.

 	
 TDLinx
 code

 
	
  

 	
 e.

 	
 NAM
 store ID

 
	
  

 	
 f.

 	
 Chain
 store number

 
	
  

 	
  

 	
  

 
	
 2.

 	
 Business
 Logic - By chain code (at start-up, and upon any changes)

 
	
  

 	
 a.

 	
 Restrictions/exclusions/specifications

 
	
  

 	
 b.

 	
 Ad
 break day

 
	
  

 	
 c.

 	
 Day
 and time price is finalized

 
	
  

 	
 d.

 	
 Pricing
 template (loyalty, sale price, etc.)

 
	
  

 	
 e.

 	
 Artwork
 priority

 
	
  

 	
 f.

 	
 Offset
 dates

 
	
  

 	
 g.

 	
 Price
 requisition

 
	
  

 	
 h.

 	
 Price
 acquisition

 
	
  

 	
 i.

 	
 Weeks
 in cycle

 
	
  

 	
 j.

 	
 Scheduling

 
	
  

 	
 k.

 	
 Price
 display characteristics (size, font, “No price” verbiage)

 
	
  

 	
 l.

 	
 Sign
 size, layout and perforation 

 
	
  

 	
 m.

 	
 Voids
 and week two ‘no price change’

 
	
  

 	
  

 	
  

 
	
 3.

 	
 Business/Pricing
 contacts – by chain code (at start-up, and upon any changes)

 
	
  

 	
 a.

 	
 Name

 
	
  

 	
 b.

 	
 Title

 
	
  

 	
 c.

 	
 Contact
 information

 
	
  

 	
  

 	
  

 
	
 4.

 	
 *Pricing
 – By store (weekly, by production due date)

 
	
  

 	
 a.

 	
 By
 UPC

 
	
  

 	
 b.

 	
 Including
 voids/”do not carry”

 
	
  

 	
 c.

 	
 Any
 additional information provided by retailer

 
	
  

 	
 *As
 provided by retailer.

 
	
  

 	
  

 	
  

 
	
 5.

 	
 Retailer
 contract end date – 6 months prior to scheduled contract end date

 
	
  

 	
  

 	
  

 
	
 6.

 	
 Shipping
 manifest (weekly)

 
	
  

 	
 d.

 	
 Field
 personnel/addresses

 
	
  

 	
 e.

 	
 Store
 assignments

 
	
  

 	
  

 	
  

 
	
 7.

 	
 Field
 installation reports (each cycle, within 3 weeks post cycle) 

 

NAM Network Non-PPG (all retailers)

	
  

 	
  

 	
  

 	
  

 
	
 1.

 	
 Retailer
 name (upon execution of agreement)

 
	
  

 	
 a.

 	
 Number
 of stores

 
	
  

 	
 b.

 	
 Business
 contacts

 
	
  

 	
  

 	
 i.

 	
 Titles

 
	
  

 	
  

 	
 ii.

 	
 Contact
 Information

 

The only information to be shared by Insignia with [ * ] is
set out below and may be used by [ * ] for the sole purpose of resale to [ * ]
Permitted Clients only.

	
  

 	
  

 	
  

 	
  

 
	
 2.

 	
 Retailer
 names

 
	
  

 	
 a.

 	
 Store
 counts

 
	
  

 	
 b.

 	
 Select
 business logic 

 
	
  

 	
  

 	
 i.

 	
 Cycle
 Timing

 
	
  

 	
  

 	
 ii.

 	
 Price

 
	
  

 	
 c.

 	
 Restriction/exclusions

 
	
  

 	
 d.

 	
 Sign
 specifications 

 
	
  

 	
 e.

 	
 Cycle
 calendar and timelines

 
	
  

 	
 f.

 	
 Price
 Pop Guarantee installation reports

 
	
  

 	
 g.

 	
 Sign
 samples 

 

*Indicates confidential information which has been omitted
and filed separately with the Commission under Rule 24b-2.

EXHIBIT
13 – INTENTIONALLY OMITTED

EXHIBIT
14 – STANDARD ACKNOWLEDGEMENT

This Standard Acknowledgement (this “Acknowledgment”) is entered into as of
[INSERT DATE] by and among News America Marketing In-Store Services L.L.C. (“NAM”), Insignia Systems, Inc. (“Insignia”), and [INSERT RETAILER NAME] (“Retailer”). 

WHEREAS NAM and Retailer have previously
entered into an agreement, the [INSERT AGMT NAME] effective as of [INSERT DATE]
(“NAM-Retailer Agreement”), in
which Retailer authorizes NAM to install and maintain certain in-store
advertising and promotional programs;

WHEREAS NAM and Insignia entered into an
Exclusive Agreement For Sale And Placement of Specified Signs With Price which
permits Insignia to sell Specified Signs with Price under certain circumstances;

WHEREAS Insignia and Retailer may enter into
an agreement with each other (any such agreement executed by Insignia and
Retailer as same may be amended from time to time, a “Insignia-Retailer Agreement”), which may
permit placement in Retailer’s stores of “Specified
Signs with Price” (defined as having the features of the Price Pop
Guaranteed Signs meeting Retailer’s specifications and having only the content
set forth on Attachment 1 and conform to the requirements of Attachment
1); 

NOW THEREFORE the parties acknowledge and
agree as follows:

	
  

 	
  

 	
  

 
	
  

 	
 1.

 	
 NAM Not a Party.
 The Insignia-Retailer Agreement shall be solely between Insignia and
 Retailer, and NAM shall not be a party to the Insignia-Retailer Agreement.
 Each of Insignia and Retailer hereby disclaim and release NAM from and
 against any and all claims and liabilities arising out of or in connection
 with the Insignia-Retailer Agreement.

 
	
  

 	
  

 	
  

 
	
  

 	
 2.

 	
 Compliance.
 Provided that the terms of this Acknowledgement are complied with, NAM agrees
 not to enforce against Retailer or Insignia with respect to the Specified
 Signs with Price any exclusivity rights which NAM may have pursuant to the
 NAM-Retailer Agreement. Insignia and Retailer acknowledge and agree that NAM
 is entering into this Acknowledgement based on the representations,
 warranties and covenants made by Insignia and Retailer herein. 

 
	
  

 	
  

 	
  

 
	
  

 	
 3.

 	
 Representations Warranties and Covenants.
 Insignia and Retailer each represent, warrant and covenant to NAM that (i)
 the Insignia-Retailer Agreement does not and will not contain any terms or
 conditions that are inconsistent with the terms and conditions of this
 Acknowledgement; (ii) except as specifically contemplated by Section 2, this
 Acknowledgement 

 

	
  

 	
  

 	
  

 
	
  

 	
  

 	
 does not limit or otherwise affect the
 rights granted to NAM by Retailer in the NAM-Retailer Agreement (including,
 without limitation, placement rights, exclusivity rights, etc.) for any
 product other than Specified Signs with Price; and (iii) the
 Insignia-Retailer Agreement does and will provide that NAM shall install all
 Specified Signs with Price in Retailer’s stores.

 
	
  

 	
  

 	
  

 
	
  

 	
 4.

 	
 Conflict.
 In the event that notwithstanding the representations, warranties and
 covenants in this Acknowledgement, there is a term or condition in the
 Insignia-Retailer Agreement that is inconsistent with any of the terms or
 conditions in this Acknowledgement, the terms and conditions in this
 Acknowledgement shall prevail. 

 
	
  

 	
  

 	
  

 
	
  

 	
 5.

 	
 Confidentiality.
 Insignia and Retailer confirm that they have not and will not disclose to NAM
 any terms or provisions contained in the Insignia-Retailer Agreement except
 as may be required by legal process.

 
	
  

 	
  

 	
  

 
	
  

 	
 6.

 	
 Term.
 The term of this Acknowledgment shall be for so long as Retailer has an
 agreement with NAM related to in store marketing.

 

Acknowledged and
Agreed:

Insignia Systems, Inc.

	
  

 	
  

 	
  

 
	
 By:

 	
  

 	
  

 
	
  

 	
 Name:

 	
  

 
	
  

 	
 Title:

 	
  

 

[INSERT RETAILER NAME]

	
  

 	
  

 	
  

 
	
 By:

 	
  

 	
  

 
	
  

 	
 Name:

 	
  

 
	
  

 	
 Title:

 	
  

 

News America Marketing In-Store Services
L.L.C.

	
  

 	
  

 	
  

 
	
 By:

 	
  

 	
  

 
	
  

 	
 Name:

 	
  

 
	
  

 	
 Title:

 	
  

 

Attachment
1

Specifications

 [FINAL
VERSION OF EXHIBIT 1 TO BE INSERTED ONCE FINALIZED.]

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