Document:

exv10w2

Exhibit 10.2

NONQUALIFIED STOCK OPTION AGREEMENT

FINGERHUT DIRECT MARKETING, INC.

2003 EQUITY INCENTIVE PLAN

(EXECUTIVES)

     THIS AGREEMENT, made effective as of this ___ day of ________, 20___ (the “Issue Date”) by and
between Fingerhut Direct Marketing, Inc. , a Delaware corporation (the “Company”), and
________________ (“Optionee”).

WITNESSETH:

     WHEREAS, Optionee on the date hereof is a key employee or officer of the Company or one of its
Affiliates; and

     WHEREAS, the Company wishes to grant a nonqualified stock option to Optionee to purchase
shares of the Company’s Common Stock pursuant to the Company’s 2003 Equity Incentive Plan (the
“Plan”); and

     WHEREAS, the Administrator of the Plan has authorized the grant of a nonqualified stock option
to Optionee and has determined that, as of the effective date of this Agreement, the fair market
value of the Company’s Common Stock is $0.80 per share;

     NOW, THEREFORE, in consideration of the premises and of the mutual covenants herein contained,
the parties hereto agree as follows:

     1. Grant of Option. The Company hereby grants to Optionee on the date set forth above
(the “Date of Grant”), the right and option (the “Option”) to purchase all or portions of an
aggregate of _______________________ (_______) shares of Common Stock at a per share price of
$______ the terms and conditions set forth herein, and subject to adjustment pursuant to Section 12
of the Plan. This Option is not intended to be an incentive stock option within the meaning of
Section 422, or any successor provision, of the Internal Revenue Code of 1986, as amended (the
“Code”), and the regulations thereunder.

     2. Duration and Exercisability.

          a. General. The term during which this Option may be exercised shall terminate on
a date which is ten (10) years from the Issue Date (the “Expiration Date”), except as otherwise
provided in Paragraphs 2(b) through 2(f) or Paragraph 5 below. This Option shall become exercisable
as follows:

               (i) Fifty percent (50%) of the aggregate number of shares specified in Paragraph 1 shall
become exercisable according to the following schedule:

 

 

	 	 	 
	Vesting Date	 	Percentage of Shares
	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 

               (ii) The fifty percent (50%) of the aggregate number of shares specified in Paragraph 1 shall
become vested according to the following schedule if the Company has achieved at least 80% of the
targeted earnings before interest and taxes (“EBIT”) established by the Company’s Board of
Directors for the fiscal year ending immediately prior to the applicable vesting date:

	 	 	 
	Vesting Date	 	Percentage of Shares
	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 

Notwithstanding the foregoing, all of such remaining shares shall become fully vested and
exercisable six (6) years after the Grant Date, whether or not the Company has achieved at least
80% of the targeted EBIT in any prior fiscal year.

               (iii) Once the Option becomes exercisable to the extent of any of the aggregate number of
shares specified in Paragraph 1, Optionee may continue to exercise this Option with respect to such
shares under the terms and conditions of this Agreement until the termination of the Option as
provided herein. If Optionee does not purchase upon an exercise of this Option the full number of
shares which Optionee is then entitled to purchase, Optionee may purchase upon any subsequent
exercise prior to this Option’s termination such previously unpurchased shares in addition to those
Optionee is otherwise entitled to purchase.

          b. Termination of Employment (other than Termination for Cause, Retirement, Disability
or Death). If Optionee’s employment with the Company or any Affiliate is terminated for any
reason other than termination by the Company for “cause,” retirement, disability, or death, this
Option shall completely terminate on the earliest of (i) the close of business on the
twenty-four-month anniversary date of such termination of employment, (ii) ninety (90) days
following the effective date of an initial public offering of the Company’s CommonStock if the
Company’s Common Stock is not publicly-traded on the date of such termination of employment, or
ninety (90) days following the date of such termination of employment if the Company’s Common Stock
is publicly-traded on such date, and (iii) the Expiration Date of this Option stated in Paragraph
2(a) above. In such period following the termination of Optionee’s employment, this Option shall be
exercisable only to the extent the Option was exercisable on the vesting date immediately preceding
such termination of

 

 

employment, but had not previously been exercised. To the extent this Option was not
exercisable upon such termination of employment, or if Optionee does not exercise the Option within
the time specified in this Paragraph 2(b), all rights of Optionee under this Option shall be
forfeited.

          c. Termination of Employment for Cause. If Optionee’s employment with the Company or
any Affiliate is terminated for “cause,” the unexercised portion of this Option shall immediately
expire, and all rights of Optionee under this Option shall be forfeited. Solely for purposes of
this Paragraph 2(c), “cause” shall mean (i) Optionee being charged with a felony or convicted of
any criminal misdemeanor or more serious act; (ii) any intentional and/or willful act of fraud or
dishonesty by Optionee related to or connected with Optionee’s employment by the Company or any of
its Affiliates; (iii) the willful and/or continued failure, neglect or refusal by Optionee to
perform his or her employment duties with the Company or any of its Affiliates, (iv) a material
violation of the Company’s or an Affiliate’s policies or codes of conduct; or (v) the willful
and/or material breach by Optionee of any agreement between Optionee and the Company or any of its
Affiliates, including but not limited to an employment agreement or a noncompetition agreement.

          d. Retirement. If Optionee’s employment with the Company or any Affiliate terminates
because of retirement, this Option shall terminate on the earliest of (i) the close of business on
the twenty-four-month anniversary date of such termination of employment, (ii) ninety (90) days
following the effective date of an initial public offering of the Company’s Common Stock, and (iii)
the expiration date of this Option stated in Paragraph 2(a) above. In such period following the
termination of Optionee’s employment, this Option shall be fully exercisable to the extent of 100%
of the aggregate number of shares specified in Paragraph 1, minus any shares previously purchased.
If Optionee does not exercise the Option within the time specified in this Paragraph 2(d), all
rights of Optionee under this Option shall be forfeited. Solely for purposes of this Paragraph
2(d), “retirement” means termination on or after attaining age 65 and completing at least ten (10)
years of service with the Company or any Affiliate.

          e. Disability. If Optionee’s employment terminates because of disability (as defined
in Code Section 22(e), or any successor provision), this Option shall terminate on the earliest of
(i) the close of business on the twenty-four-month anniversary date of such termination of
employment, (ii) ninety (90) days following the effective date of an initial public offering of the
Company’s Common Stock, and (iii) the expiration date of this Option stated in Paragraph 2(a)
above. In such period following the termination of Optionee’s employment, this Option shall be
fully exercisable to the extent of 100% of the aggregate number of shares specified in Paragraph 1,
minus any shares previously purchased. If Optionee does not exercise the Option within the time
specified in this Paragraph 2(e), all rights of Optionee under this Option shall be forfeited.

          f. Death. In the event of Optionee’s death, this Option shall terminate on the
earliest of (i) the close of business on the twenty-four-month anniversary date of such termination
of employment, (ii) ninety (90) days following the effective date of an initial public offering of
the Company’s Common Stock, and (iii) the expiration date of this Option stated in Paragraph 2(a)
above. In such period following Optionee’s death, this Option shall be exercisable

 

 

by the person or persons to whom Optionee’s rights under this Option shall have passed by
Optionee’s will or by the laws of descent and distribution to the extent of 100% of the aggregate
number of shares specified in Paragraph 1, minus any shares previously purchased. If such person or
persons do not exercise this Option within the time specified in this Paragraph 2(f), all rights
under this Option shall be forfeited.

3. Manner of Exercise.

          a. General. The Option may be exercised only by Optionee (or other proper party in the
event of death or incapacity), subject to the conditions of the Plan and subject to such other
administrative rules as the Administrator may deem advisable, by delivering within the Option
Period written notice of exercise to the Company at its principal office. The notice shall state
the number of shares as to which the Option is being exercised and shall be accompanied by payment
in full of the Option price for all shares designated in the notice. The exercise of the Option
shall be deemed effective upon receipt of such notice by the Company and upon payment that complies
with the terms of the Plan and this Agreement. The Option may be exercised with respect to any
number or all of the shares as to which it can then be exercised and, if partially exercised, may
be so exercised as to the unexercised shares any number of times during the Option period as
provided herein.

          b. Form of Payment. Subject to approval by the Administrator, payment of the option
price by Optionee shall be in the form of cash, personal check, certified check or mature,
previously-acquired shares of Common Stock of the Company, broker-assisted exercise, or any
combination thereof; provided, however, that Optionee shall not be permitted to pay the option
price in the form of a broker-assisted exercise or in the form of mature, previously-acquired
shares of Common Stock until after the effective date of an initial public offering of the
Company’s Common Stock; and provided, further, that Optionee shall not be permitted to pay the
option price in the form of a broker-assisted exercise or in the form of mature,
previously-acquired shares of Common Stock if payment in such form will cause the Company to
recognize a compensation expense under generally accepted accounting principles. Any stock tendered
as part of such payment shall be valued at its Fair Market Value as provided in the Plan. For
purposes of this Agreement, “mature, previously-acquired shares of Common Stock” and
“broker-assisted exercise” shall have the meaning set forth in Section 8 of the Plan. The
Administrator may, in its discretion, permit Optionee to tender such mature, previously-acquired
shares through the actual delivery of such shares or through attestation of ownership on such forms
as the Administrator may prescribe.

          c. Stock Transfer Records. As soon as practicable after the effective exercise of all
or any part of the Option, Optionee shall be recorded on the stock transfer books of the Company as
the owner of the shares purchased, and the Company shall deliver to Optionee one or more duly
issued stock certificates evidencing such ownership. All requisite original issue or transfer
documentary stamp taxes shall be paid by the Company.

4. Miscellaneous.

          a. Employment-at-Will; Rights as Shareholder. This Agreement shall not confer on
Optionee any right with respect to continuance of employment by the Company or any

 

 

of its Affiliates, nor will it interfere in any way with the right of the Company to terminate
such employment. Optionee’s employment relationship with the Company and its Affiliates shall be
employment-at-will, and nothing in this Agreement shall be construed as creating an employment
contract for any specified term between Optionee and the Company or any Affiliate. Optionee shall
have no rights as a shareholder with respect to shares subject to this Option until such shares
have been issued to Optionee upon exercise of this Option. No adjustment shall be made for
dividends (ordinary or extraordinary, whether in cash, securities or other property), distributions
or other rights for which the record date is prior to the date such shares are issued, except as
provided in Section 12 of the Plan.

          b. Securities Law Compliance. The exercise of all or any parts of this Option shall
only be effective at such time as counsel to the Company shall have determined that the issuance
and delivery of Common Stock pursuant to such exercise will not violate any state or federal
securities or other laws. Optionee may be required by the Company, as a condition of the
effectiveness of any exercise of this Option, to agree in writing that all Common Stock to be
acquired pursuant to such exercise shall be held, until such time that such Common Stock is
registered and freely tradable under applicable state and federal securities laws, for Optionee’s
own account without a view to any further distribution thereof, that the certificates for such
shares shall bear an appropriate legend to that effect and that such shares will be not transferred
or disposed of except in compliance with applicable state and federal securities laws.

          c. Mergers, Recapitalizations, Stock Splits, Etc. Pursuant and subject to Section 12
of the Plan, certain changes in the number or character of the Common Stock of the Company (through
merger, consolidation, exchange, reorganization, divestiture (including a spinoff), liquidation,
recapitalization, stock split, stock dividend or otherwise) shall result in an adjustment,
reduction or enlargement, as appropriate, in Optionee’s rights with respect to any unexercised
portion of the Option (i.e., Optionee shall have such “anti-dilution” rights under the
Option with respect to such events, but shall not have “preemptive” rights).

          d. Shares Reserved. The Company shall at all times during the option period reserve
and keep available such number of shares as will be sufficient to satisfy the requirements of this
Agreement.

          e. Withholding Taxes. In order to permit the Company to comply with all applicable
federal or state income tax laws or regulations, the Company may take such action as it deems
appropriate to insure that, if necessary, all applicable federal or state payroll, income or other
taxes are withheld from any amounts payable by the Company to the Optionee. If the Company is
unable to withhold such federal and state taxes, for whatever reason, the Optionee hereby agrees to
pay to the Company an amount equal to the amount the Company would otherwise be required to
withhold under federal or state law.

          f. Nontransferability. During the lifetime of Optionee, the accrued Option shall be
exercisable only by Optionee or by the Optionee’s guardian or other legal representative, and shall
not be assignable or transferable by Optionee, in whole or in part, other than by will or by the
laws of descent and distribution.

 

 

          g. 2003 Equity Incentive Plan. The Option evidenced by this Agreement is granted
pursuant to the Plan, a copy of which Plan has been made available to Optionee and is hereby
incorporated into this Agreement. This Agreement is subject to and in all respects limited and
conditioned as provided in the Plan. The Plan governs this Option and, in the event of any
questions as to the construction of this Agreement or in the event of a conflict between the Plan
and this Agreement, the Plan shall govern, except as the Plan otherwise provides.

          h. Lockup Period Limitation. Optionee agrees that in the event the Company advises
Optionee that it plans an underwritten public offering of its Common Stock in compliance with the
Securities Act of 1933, as amended, and that the underwriter(s) seek to impose restrictions under
which certain shareholders may not sell or contract to sell or grant any option to buy or otherwise
dispose of part or all of their stock purchase rights of the underlying Common Stock, Optionee
hereby agrees that for a period not to exceed 180 days from the prospectus, Optionee will not sell
or contract to sell or grant an option to buy or otherwise dispose of this option or any of the
underlying shares of Common Stock without the prior written consent of the underwriter(s) or its
representative(s).

          i. Blue Sky Limitation. Notwithstanding anything in this Agreement to the contrary,
in the event the Company makes any public offering of its securities and it is determined that it
is necessary to reduce the number of issued but unexercised stock purchase rights so as to comply
with any state securities or Blue Sky law limitations with respect thereto, and such determination
is affirmed by the Board of Directors, unless the Board of Directors determines otherwise, (i) the
exercisability of this Option and the date on which this Option must be exercised shall be
accelerated, provided that the Company agrees to give Optionee 15 days’ prior written notice of
such acceleration, and (ii) any portion of this Option or any other option granted to Optionee
pursuant to the Plan which is not exercised prior to or contemporaneously with such public offering
shall be canceled. Notice shall be deemed given when delivered personally or when deposited in the
United States mail, first class postage prepaid and addressed to Optionee at the address of
Optionee on file with the Company.

          J. Accounting Compliance. Optionee agrees that, if a merger, reorganization,
liquidation or other “transaction” as defined in Section 12 of the Plan occurs, and Optionee is an
“affiliate” of the Company or any Affiliate (as defined in applicable legal and accounting
principles) at the time of such transaction, Optionee will comply with all requirements of Rule 145
of the Securities Act of 1933, as amended, and the requirements of such other legal or accounting
principles, and will execute any documents necessary to ensure such compliance.

          k. Right of First Refusal.

               (i) Notice to Company. Optionee shall not sell, assign, give, bequest or
otherwise transfer or dispose of any shares of Common Stock acquired through the exercise of this
Option without first giving written notice to the Company of Optionee’s intent to sell, transfer or
otherwise dispose of such Stock. Such notice shall specify the number of shares of Common Stock
Optionee intends to sell or transfer. The Company shall have the right to repurchase all or any
portion of such Stock at any time within thirty (30) days after the date it receives such notice of
sale at a price determined pursuant to Paragraph 4(k)(iii) below.

 

 

               (ii) Exercise of Right.

                    A. The Company shall notify Optionee, in writing, of its exercise of its right to
repurchase all or a portion of the Stock specified in Optionee’s notice of sale or other transfer.
Such notice shall be signed by a member of the Board.

                    B. The Company’s election to exercise its right to repurchase all or a portion of
the Stock specified in Optionee’s notice shall be approved by a majority vote of the Board, or by
written resolution of all members of the Board entitled to participate in such action, provided
that the Board may authorize a standing order electing to repurchase all shares tendered during a
stipulated time period. In no event shall Optionee participate in the Company’s election to
exercise its right to repurchase Optionee’s Stock in an individually authorized transaction if he
is a member of the Board.

                    C. As promptly as practicable after the Company’s exercise of its right to
repurchase all or a portion of the Stock specified in the Optionee’s notice, the Company shall
deliver to Optionee a lump-sum cash payment equal to the purchase price determined under Paragraph
4(k)(iii) below, and Optionee shall deliver the stock certificates representing such Stock,
properly endorsed for transfer in blank, to the Company for cancellation.

                    D. If the Board notifies Optionee, in writing, that the
Company will not exercise its right to repurchase all or any portion of the Stock specified in
Optionee’s notice, or if the Board fails to exercise the Company’s right to repurchase such Stock
during the thirty-day period described above, the Company’s right to repurchase such Stock will
lapse and Optionee shall have the right to sell or transfer the Stock specified in Optionee’s
notice for a period of sixty (60) days thereafter, subject to any restrictions imposed by
applicable securities laws. If Optionee does not sell or transfer such stock within this sixty-day
period, all of the provisions of this Paragraph 4(k) shall again apply.

                    E. If the Board notifies Optionee, in writing, that the
Company will not exercise its right to repurchase all or any portion of the stock specified in
Optionee’s notice, or if the Board fails to exercise the Company’s right to repurchase such stock
during the thirty-day period described above, and all or any portion of such stock is subsequently
sold or otherwise transferred, the restrictions contained in this Paragraph 4(k) shall not apply to
the stock so transferred.

               (iii) Purchase Price for Stock. If the Company exercises its right to repurchase
all or any portion of the Stock specified in Optionee’s notice, the Company shall pay Optionee an
amount equal to the greater of: (A) the price offered in the proposed transaction giving rise to
such right of repurchase, and (B) the Fair Market Value of the Company’s Common Stock, as defined
in the Plan, as of the date the Company received Optionee’s notice of sale or other transfer.

               (iv) Investor Required Agreements. If in connection with the consummation of an
equity financing by the Company other than a public offering by the Company, the equity investor or
investors require as a condition to their making an investment in

 

 

the Company that one or more groups of optionees, with respect to shares of stock that may be
owned by Optionee, enter into buy-sell, voting, co-sale, right of first refusal or other agreements
with the Company and/or such investor or investors, and if the Optionee is a member of such group
or groups of optionees, upon written request of the Company, the Optionee agrees to enter into such
agreement or agreements, provided, however, that, without Optionee’s consent, which consent shall
not be unreasonably withheld, any rights of first refusal or other call options on Optionee’s
shares shall not be a price materially lower than the price that would apply under Paragraph
4(k)(iii) above.

               (iv) Initial Public Offering. The provisions of this Paragraph 4(k) shall no
longer apply on the effective date of an initial public offering of the Company’s Common Stock.

          1. Stock Legend. The Administrator may require that the certificates for any
shares of Common Stock purchased by Optionee (or, in the case of death, Optionee’s successors)
shall bear an appropriate legend to reflect the restrictions of Paragraph 4(b) and Paragraphs 4(h)
through 4(k) of this Agreement; provided, however, that failure to so endorse any of such
certificates shall not render invalid or inapplicable Paragraph 4(k).

          m. Scope of Agreement. This Agreement shall bind and inure to the benefit of the
Company, its Affiliates and its successors and assigns and Optionee and any successor or successors
of Optionee permitted by Paragraph 2 or Paragraph 4(f) above.

5. Change of Control.

          a. No Acceleration. The exercisability of this Option shall not accelerate upon a
Change of Control of the Company if (i) Optionee’s employment continues with the surviving entity
immediately following such Change of Control, (ii) the surviving entity assumes this Option or
replaces this Option with an option for an equivalent number of such entity’s voting securities and
substantially similar terms, including but not limited to the vesting period set forth in Paragraph
2 and a ratio of exercise price to fair market value that is equivalent to such ratio under this
Option immediately prior to such Change of Control, and (iii) the surviving entity agrees that the
Optionee’s vesting under this option or such replacement option, as the case may be, will
accelerate if the Optionee’s employment is terminated by the surviving entity without cause within
twenty-four (24) months after the Change of Control.

          b. Acceleration. Notwithstanding anything in the Plan or this Agreement to the
contrary, if connection with a Change of Control, the terms of Paragraph 5(a)(i), (ii) and (iii)
are not met, then this Option shall become immediately exercisable upon such Change of Control to
the extent of 100% of the aggregate number of shares specified in Paragraph 1, minus any shares or
securities previously purchased by Optionee, and shall remain exercisable until the earliest of (i)
the close of business on the twenty-four-month anniversary date of such termination of employment,
(ii) the expiration date stated in Paragraph 2(a) above, and (iii) the date determined by the Board
in connection with the terms of the Plan (including, without limitation, upon consummation of the
Change of Control, if so determined by the Board). If Optionee does not exercise this Option or the
replacement option, as the case may be, within the

 

 

time specified in this Paragraph 5(b), all rights of Optionee under this Option or the
replacement option shall be forfeited.

          c. Defined. For purposes of this Paragraph 5, a “Change of Control” means:

               i. The consummation of any merger, consolidation, exchange, or reorganization to which the
Company is a party if the individuals and entities who were shareholders of the Company immediately
prior to the effective date of such transaction have, immediately following the effective date of
such transaction, beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act
of 1934) of less than twenty percent (20%) of the total combined voting power of all classes of
securities issued by the surviving corporation for the election of directors of the surviving
corporation;

               ii. A liquidation of the Company.

               iii. A sale, lease or other transfer of all or substantially all of the assets of the Company
to any person or entity which is not an Affiliate of the Company; or

               iv. The acquisition, without prior approval by resolution adopted by the Board, of direct or
indirect beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act of 1934)
of securities of the Corporation representing, in the aggregate, eighty percent (80%) or more of
the total combined voting power of all classes of the Company’s then-issued and outstanding
securities by any person or entity or by a group of associated persons or entities acting in
concert; provided, however, that a change of control will not be deemed to occur if such
acquisition is initiated by Optionee or an entity in which Optionee owns eighty percent (80%) or
more of the total combined voting power of all classes of such entity’s securities, or if Optionee
or such entity is a member of the group of associated persons or entities acting in concert.

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day
and year first above written.

	 	 	 	 	 
	 	FINGERHUT DIRECT MARKETING, INC.

 	 
	 	By:  	 	 
	 	 	Its: 	 	 
	 	 	 	 
	 	 	 
	 	 	Optionee 
	 	 	 	 

 

 

INCENTIVE STOCK OPTION AGREEMENT

FINGERHUT DIRECT MARKETING, INC.

2003 EQUITY INCENTIVE PLAN

(NON-EXECUTIVE)

     THIS AGREEMENT, made effective as of this ____ day of _____________, ______,(the “Issue Date”)
by and between Fingerhut Direct Marketing, Inc. , a Delaware corporation (the “Company”), and
______________________ (“Optionee”).

W I T N E S S E T H:

     WHEREAS, Optionee on the date hereof is an employee or officer of the Company or one of its
Affiliates; and

     WHEREAS, the Company wishes to grant an incentive stock option to Optionee to purchase shares
of the Company’s Common Stock pursuant to the Company’s 2003 Equity Incentive Plan (the “Plan”);
and

     WHEREAS, the Administrator of the Plan has authorized the grant of an incentive stock option
to Optionee and has determined that, as of the effective date of this Agreement, the fair market
value of the Company’s Common Stock is $0.80 per share;

     NOW, THEREFORE, in consideration of the premises and of the mutual covenants herein contained,
the parties hereto agree as follows:

     1. Grant of Option. The Company hereby grants to Optionee on the date set forth
above (the “Date of Grant”), the right and option (the “Option”) to purchase all or portions of an
aggregate of______________ (               ) shares of Common Stock at a per share price of $0.80 the terms and conditions set forth herein, and subject
to adjustment pursuant to Section 12 of the Plan. This Option is intended to be an incentive stock
option within the meaning of Section 422, or any successor provision, of the Internal Revenue Code
of 1986, as amended (the “Code”), and the regulations thereunder, to the extent permitted under
Code Section 422(d).

     2. Duration and Exercisability.

          a. General. The term during which this Option may be exercised shall terminate on
a date which is ten (10) years from the Issue Date (the “Expiration Date”),, 2013, except
as otherwise provided in Paragraphs 2(b) through 2(e) below. This Option shall become exercisable
according to the following schedule:

 

 

	 	 	 
	Vesting Date	 	Percentage of Shares
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 
	 
	 	12.5%
	 
	 	 

Once the Option becomes exercisable to the extent of any of the aggregate number of shares
specified in Paragraph 1, Optionee may continue to exercise this Option with respect to such shares
under the terms and conditions of this Agreement until the termination of the Option as provided
herein. If Optionee does not purchase upon an exercise of this Option the full number of shares
which Optionee is then entitled to purchase, Optionee may purchase upon any subsequent exercise
prior to this Option’s termination such previously unpurchased shares in addition to those Optionee
is otherwise entitled to purchase.

          b. Termination of Employment (other than Termination for Cause, Disability or
Death). If Optionee’s employment with the Company or any Affiliate is terminated for any
reason other than termination by the Company for “cause,” disability, or death, this Option shall
completely terminate on the earlier of (i) the close of business on the three-month anniversary
date of such termination of employment, and (ii) the expiration date of this Option stated in
Paragraph 2(a) above. In such period following the termination of Optionee’s employment, this
Option shall be exercisable only to the extent the Option was exercisable on the vesting date
immediately preceding such termination of employment, but had not previously been exercised. To
the extent this Option was not exercisable upon such termination of employment, or if Optionee does
not exercise the Option within the time specified in this Paragraph 2(b), all rights of Optionee
under this Option shall be forfeited.

          c. Termination of Employment for Cause. If Optionee’s employment with the Company
or any Affiliate is terminated for “cause,” the unexercised portion of this Option shall
immediately expire, and all rights of Optionee under this Option shall be forfeited. Solely for
purposes of this Paragraph 2(c), “cause” shall mean (i) Optionee being charged with a felony or
convicted of any criminal misdemeanor or more serious act; (ii) any intentional and/or willful act
of fraud or dishonesty by Optionee related to or connected with Optionee’s employment by the
Company or any of its Affiliates; (iii) the willful and/or continued failure, neglect or refusal by
Optionee to perform his or her employment duties with the Company or any of its Affiliates, (iv) a
material violation of the Company’s or an Affiliate’s policies or codes of conduct; or (v) the
willful and/or material breach by Optionee of any agreement between Optionee and the Company or any
of its Affiliates, including but not limited to an employment agreement or a noncompetition
agreement.

          d. Disability. If Optionee’s employment terminates because of disability (as
defined in Code Section 22(e), or any successor provision), this Option shall terminate on the
earlier of (i) the close of business on the twelve-month anniversary date of such termination of
employment, and (ii) the expiration date of this Option stated in Paragraph 2(a) above. In such
period following the termination of Optionee’s employment, this Option shall be exercisable only to
the extent the Option was exercisable on the vesting date immediately preceding such termination of

 

 

employment, but had not previously been exercised. To the extent this Option was not exercisable
upon such termination of employment, or if Optionee does not exercise the Option within the time
specified in this Paragraph 2(d), all rights of Optionee under this Option shall be forfeited.

          e. Death. In the event of Optionee’s death, this Option shall terminate on the
earliest of (i) the close of business on the twelve-month anniversary date of such termination of
employment, and (ii) the expiration date of this Option stated in Paragraph 2(a) above. In such
period following Optionee’s death, this Option shall be exercisable by the person or persons to
whom Optionee’s rights under this Option shall have passed by Optionee’s will or by the laws of
descent and distribution only to the extent the Option was exercisable on the vesting date
immediately preceding such termination of employment, but had not previously been exercised. To
the extent this Option was not exercisable upon the date of Optionee’s death, or if such person or
persons do not exercise this Option within the time specified in this Paragraph 2(e), all rights
under this Option shall be forfeited.

     3. Manner of Exercise.

          a. General. The Option may be exercised only by Optionee (or other proper party
in the event of death or incapacity), subject to the conditions of the Plan and subject to such
other administrative rules as the Administrator may deem advisable, by delivering within the Option
Period written notice of exercise to the Company at its principal office. The notice shall state
the number of shares as to which the Option is being exercised and shall be accompanied by payment
in full of the Option price for all shares designated in the notice. The exercise of the Option
shall be deemed effective upon receipt of such notice by the Company and upon payment that complies
with the terms of the Plan and this Agreement. The Option may be exercised with respect to any
number or all of the shares as to which it can then be exercised and, if partially exercised, may
be so exercised as to the unexercised shares any number of times during the Option period as
provided herein.

          b. Form of Payment. Subject to approval by the Administrator, payment of the
option price by Optionee shall be in the form of cash, personal check, certified check or mature,
previously-acquired shares of Common Stock of the Company, broker-assisted exercise, or any
combination thereof; provided, however, that Optionee shall not be permitted to pay the option
price in the form of a broker-assisted exercise or in the form of mature, previously-acquired
shares of Common Stock until after the effective date of an initial public offering of the
Company’s Common Stock; and provided, further, that Optionee shall not be permitted to pay the
option price in the form of a broker-assisted exercise or in the form of mature,
previously-acquired shares of Common Stock if payment in such form will cause the Company to
recognize a compensation expense under generally accepted accounting principles. Any stock
tendered as part of such payment shall be valued at its Fair Market Value as provided in the Plan.
For purposes of this Agreement, “mature, previously-acquired shares of Common Stock” and
“broker-assisted exercise” shall have the meaning set forth in Section 8 of the Plan. The
Administrator may, in its discretion, permit Optionee to tender such mature, previously-acquired
shares through the actual delivery of such shares or through attestation of ownership on such forms
as the Administrator may prescribe.

 

 

          c. Stock Transfer Records. As soon as practicable after the effective exercise of
all or any part of the Option, Optionee shall be recorded on the stock transfer books of the
Company as the owner of the shares purchased, and the Company shall deliver to Optionee one or more
duly issued stock certificates evidencing such ownership. All requisite original issue or transfer
documentary stamp taxes shall be paid by the Company.

     4. Miscellaneous.

          a. Employment-at-Will; Rights as Shareholder. This Agreement shall not confer on
Optionee any right with respect to continuance of employment by the Company or any of its
Affiliates, nor will it interfere in any way with the right of the Company to terminate such
employment. Optionee’s employment relationship with the Company and its Affiliates shall be
employment-at-will, and nothing in this Agreement shall be construed as creating an employment
contract for any specified term between Optionee and the Company or any Affiliate. Optionee shall
have no rights as a shareholder with respect to shares subject to this Option until such shares
have been issued to Optionee upon exercise of this Option. No adjustment shall be made for
dividends (ordinary or extraordinary, whether in cash, securities or other property), distributions
or other rights for which the record date is prior to the date such shares are issued, except as
provided in Section 12 of the Plan.

          b. Securities Law Compliance. The exercise of all or any parts of this Option
shall only be effective at such time as counsel to the Company shall have determined that the
issuance and delivery of Common Stock pursuant to such exercise will not violate any state or
federal securities or other laws. Optionee may be required by the Company, as a condition of the
effectiveness of any exercise of this Option, to agree in writing that all Common Stock to be
acquired pursuant to such exercise shall be held, until such time that such Common Stock is
registered and freely tradable under applicable state and federal securities laws, for Optionee’s
own account without a view to any further distribution thereof, that the certificates for such
shares shall bear an appropriate legend to that effect and that such shares will be not transferred
or disposed of except in compliance with applicable state and federal securities laws.

          c. Mergers, Recapitalizations, Stock Splits, Etc. Pursuant and subject to Section
12 of the Plan, certain changes in the number or character of the Common Stock of the Company
(through merger, consolidation, exchange, reorganization, divestiture (including a spin-off),
liquidation, recapitalization, stock split, stock dividend or otherwise) shall result in an
adjustment, reduction or enlargement, as appropriate, in Optionee’s rights with respect to any
unexercised portion of the Option (i.e., Optionee shall have such “anti-dilution” rights
under the Option with respect to such events, but shall not have “preemptive” rights).

          d. Shares Reserved. The Company shall at all times during the option period
reserve and keep available such number of shares as will be sufficient to satisfy the requirements
of this Agreement.

 

 

          e. Withholding Taxes on Disqualifying Disposition. In the event of a
disqualifying disposition of the shares acquired through the exercise of this Option, Optionee
hereby agrees to inform the Company of such disposition. Upon notice of a disqualifying
disposition, the Company may take such action as it deems appropriate to insure that, if necessary
to comply with all applicable federal or state income tax laws or regulations, all applicable
federal and state payroll, income or other taxes are withheld from any amounts payable by the
Company to Optionee. If the Company is unable to withhold such federal and state taxes, for
whatever reason, Optionee hereby agrees to pay to the Company an amount equal to the amount the
Company would otherwise be required to withhold under federal or state law. Optionee may, subject
to the approval and discretion of the Administrator or such administrative rules it may deem
advisable, elect to have all or a portion of such tax withholding obligations satisfied by
delivering shares of the Company’s Common Stock having a fair market value equal to such
obligations.

          f. Nontransferability. During the lifetime of Optionee, the accrued Option shall
be exercisable only by Optionee or by the Optionee’s guardian or other legal representative, and
shall not be assignable or transferable by Optionee, in whole or in part, other than by will or by
the laws of descent and distribution.

          g. 2003 Equity Incentive Plan. The Option evidenced by this Agreement is granted
pursuant to the Plan, a copy of which Plan has been made available to Optionee and is hereby
incorporated into this Agreement. This Agreement is subject to and in all respects limited and
conditioned as provided in the Plan. The Plan governs this Option and, in the event of any
questions as to the construction of this Agreement or in the event of a conflict between the Plan
and this Agreement, the Plan shall govern, except as the Plan otherwise provides.

          h. Lockup Period Limitation. Optionee agrees that in the event the Company
advises Optionee that it plans an underwritten public offering of its Common Stock in compliance
with the Securities Act of 1933, as amended, and that the underwriter(s) seek to impose
restrictions under which certain shareholders may not sell or contract to sell or grant any option
to buy or otherwise dispose of part or all of their stock purchase rights of the underlying Common
Stock, Optionee hereby agrees that for a period not to exceed 180 days from the prospectus,
Optionee will not sell or contract to sell or grant an option to buy or otherwise dispose of this
option or any of the underlying shares of Common Stock without the prior written consent of the
underwriter(s) or its representative(s).

          i. Blue Sky Limitation. Notwithstanding anything in this Agreement to the
contrary, in the event the Company makes any public offering of its securities and determines, in
its sole discretion, that it is necessary to reduce the number of issued but unexercised stock
purchase rights so as to comply with any state securities or Blue Sky law limitations with respect
thereto, the Board of Directors of the Company shall (i) accelerate the exercisability of this
Option and the date on which this Option must be exercised, provided that the Company gives
Optionee 15 days’ prior written notice of such acceleration, and (ii) cancel any portion of this
Option or any other option granted to Optionee pursuant to the Plan which is not exercised prior to
or contemporaneously with such public offering. Notice shall be deemed given when delivered
personally or when deposited in the United States mail, first class postage prepaid and addressed
to Optionee at the address of Optionee on file with the Company.

 

 

          j. Accounting Compliance. Optionee agrees that, if a merger, reorganization,
liquidation or other “transaction” as defined in Section 12 of the Plan occurs and Optionee is an
“affiliate” of the Company or any Affiliate (as defined in applicable legal and accounting
principles) at the time of such transaction, Optionee will comply with all requirements of Rule 145
of the Securities Act of 1933, as amended, and the requirements of such other legal or accounting
principles, and will execute any documents necessary to ensure such compliance.

          k. Right of First Refusal.

               (i) Notice to Company. Optionee shall not sell, assign, give, bequest or
otherwise transfer or dispose of any shares of Common Stock acquired through the exercise of this
Option without first giving written notice to the Company of Optionee’s intent to sell, transfer or
otherwise dispose of such Stock. Such notice shall specify the number of shares of Common Stock
Optionee intends to sell or transfer. The Company shall have the right to repurchase all or any
portion of such Stock at any time within thirty (30) days after the date it receives such notice of
sale at a price determined pursuant to Paragraph 4(k)(iii) below.

               (ii) Exercise of Right.

                    A. The Company shall notify Optionee, in writing, of the Company’s exercise of its right
to repurchase all or a portion of the Stock specified in Optionee’s notice of sale or other
transfer. Such notice shall be signed by a member of the Board.

                    B. The Company’s election to exercise its right to repurchase all or a portion of the
Stock specified in Optionee’s notice shall be approved by a majority vote of the Board, or by
written resolution of all members of the Board entitled to participate in such action, provided
that the Board may authorize a standing order electing to repurchase all shares tendered during a
stipulated time period. In no event shall Optionee participate in the Company’s election to
exercise its right to repurchase Optionee’s Stock in an individually authorized transaction if he
is a member of the Board.

                    C. As promptly as practicable after the Company’s exercise of its right to repurchase all
or a portion of the Stock specified in the Optionee’s notice, the Company shall deliver to Optionee
a lump-sum cash payment equal to the purchase price determined under Paragraph 4(k)(iii) below, and
Optionee shall deliver the stock certificates representing such Stock, properly endorsed for
transfer in blank, to the Company for cancellation.

                    D. If the Board notifies Optionee, in writing, that the Company will not exercise its
right to repurchase all or any portion of the Stock specified in Optionee’s notice, or if the Board
fails to exercise the Company’s right to repurchase such Stock during the thirty-day period
described above, the Company’s right to repurchase such Stock will lapse and Optionee shall have
the right to sell or transfer the Stock specified in Optionee’s notice for a period of sixty (60)
days thereafter, subject to any restrictions imposed by applicable

 

 

securities laws. If Optionee does not sell or transfer such Stock within this sixty-day period,
all of the provisions of this Paragraph 4(k) shall again apply.

                    E. If the Board notifies Optionee, in writing, that the Company will not exercise its
right to repurchase all or any portion of the Stock specified in Optionee’s notice, or if the Board
fails to exercise the Company’s right to repurchase such Stock during the thirty-day period
described above, and all or any portion of such Stock is subsequently sold or otherwise
transferred, the restrictions contained in this Paragraph 4(k) shall not apply to the Stock so
transferred.

               (iii) Purchase Price for Stock. If the Company exercises its right to repurchase
all or any portion of the Stock specified in Optionee’s notice, the Company shall pay Optionee an
amount equal to the greater of: (A) the price offered in the proposed transaction giving rise to
such right of repurchase, and (B) the Fair Market Value of the Company’s Common Stock, as defined
in the Plan, as of the date the Company received Optionee’s notice of sale or other transfer.

               (iv) Investor Required Agreements. If in connection with the consummation of an
equity financing by the Company other than a public offering by the Company, the equity investor or
investors require as a condition to their making an investment in the Company that one or more
groups of optionees, with respect to shares of stock that may be owned by Optionee, enter into
buy-sell, voting, co-sale, right of first refusal or other agreements with the Company and/or such
investor or investors, and if the Optionee is a member of such group or groups of optionees, upon
written request of the Company, the Optionee agrees to enter into such agreement or agreements,
provided, however, that, without Optionee’s consent, which consent shall not be unreasonably
withheld, any rights of first refusal or other call options on Optionee’s shares shall not be a
price materially lower than the price that would apply under Paragraph 4(k)(iii) above.

               (v) Initial Public Offering. The provisions of this Paragraph 4(k) shall no
longer apply on the effective date of an initial public offering of the Company’s Common Stock.

          l. Stock Legend. The Administrator may require that the certificates for any
shares of Common Stock purchased by Optionee (or, in the case of death, Optionee’s successors)
shall bear an appropriate legend to reflect the restrictions of Paragraph 4(b) and Paragraphs 4(h)
through 4(k) of this Agreement; provided, however, that failure to so endorse any of such
certificates shall not render invalid or inapplicable Paragraph 4(k).

          m. Scope of Agreement. This Agreement shall bind and inure to the benefit of the
Company, its Affiliates and its successors and assigns and Optionee and any successor or successors
of Optionee permitted by Paragraph 2 or Paragraph 4(f) above.

 

 

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day
and year first above written.

	 	 	 	 	 
	 	FINGERHUT DIRECT MARKETING, INC.

 	 
	 	By:  	 	 
	 	 	Its: 	 	 
	 	 	 	 
	 	 	 
	 	 	Optionee 
	 	 	 	 

17

 

	 	 	 	 	 

RESTRICTED STOCK AGREEMENT

FINGERHUT DIRECT MARKETING, INC.

2003 EQUITY INCENTIVE PLAN

(CEO)

     THIS AGREEMENT is made effective as of this ________ day of ______ 20__ (the “Grant Date”), by
and between Fingerhut Direct Marketing, Inc., a Delaware corporation (the “Company”), and
________________ (the “Participant”).

WITNESSETH:

     WHEREAS, the Participant is, on the date hereof, a key employee, officer, director of or a
consultant or advisor to of the Company or of a subsidiary of the Company; and

     WHEREAS, the Company wishes to grant a restricted stock award to the Participant for shares of
the Company’s Common Stock pursuant to the Company’s 2003 Equity Incentive Plan (the “Plan”); and

     WHEREAS, the Administrator of the Plan has authorized the grant of a restricted stock award to
the Participant;

     NOW, THEREFORE, in consideration of the premises and of the mutual covenants herein contained,
the parties hereto agree as follows:

     1. Grant of Restricted Stock Award. The. Company hereby grants to the Participant
on the date set forth above a`-restricted stock award (the “Award”) for __________________________
(_______) shares of Common Simi on the terms and conditions set forth herein, which shares are
subject to adjustment pursuant to Section 12 of the Plan. The Company shall cause to be issued one
or more stock certificates representing such shares of Common Stock in the Participant’s name, and
shall hold each such certificate until such time as the risk of forfeiture and other transfer
restrictions set forth in this Agreement have lapsed with respect to the shares represented by the
certificate. The Company may also place a legend on such certificates describing the risks of
forfeiture and other transfer restrictions set forth in this Agreement providing for the
cancellation of such certificates if the shares of Common Stock are forfeited as provided in
Section 2 below. Until such risks of forfeiture have lapsed or ihe shares subject to this Award
have been forfeited pursuant to Section 2 below, the Participant shall be entitled to vote the
shares represented by such stock certificates and shall receive all dividends attributable to such
shares, but the Participant shall not have any other rights as a shareholder with respect to such
shares.

     2. Vesting of Restricted Stock. The shares of Stock subject to this Award shall
remain forfeitable until the risks of forfeiture lapse according to the following vesting schedule.

          a. Sixty-two and one-half percent (62.5%) of the aggregate number of shares specified in
Paragraph 1 shall become non-forfeitable and vested according to the following schedule:

 

 

	 	 	 	 	 
	Vesting Date	 	Percentage of Shares	 
	 
	 
	 	 	 	 

          b. The remaining thirty-seven and one-half percent (37.5%) of the aggregate number of shares
specified in Paragraph 1 shall become non-forfeitable and vested according to the following
schedule if the Company has achieved at least 80% of the targeted earnings before interest and
taxes (“EBIT”) established by the Company’s Board of Directors for the fiscal year ending
immediately prior to the applicable vesting date:

	 	 	 	 	 
	Vesting Date	 	Percentage of Shares	 
	 
	 
	 	 	 	 

 

          a. If the Participant’s employment with the Company (or a subsidiary of the Company) ceases at
any time prior to a Vesting Date for any reason other than death or disability, the Participant
shall immediately forfeit all shares of Stock subject to this Award which have not yet vested and
for which the risks of forfeiture have not lapsed.

          b. If the Participant’s employment with the Company (or a subsidiary of the Company) ceases at
any time prior to a Vesting Date due to the Participant’s death or disability (as defined in
Internal Revenue Code Section 22(e), or any successor provision), the Participant shall immediately
forfeit all shares of Stock subject to this Award which have not yet vested and for which the risks
of forfeiture have not lapsed.

     3. General Provisions.

          a. Employment. This Agreement shall not confer on the Participant any right with
respect to continuance of employment or other relationship by the Company, nor will it interfere in
any way with the right of the Company to terminate such employment or relationship. The
Participant’s employment relationship with the Company and its Affiliates shall be
employment-at-will, and nothing in this Agreement shall be construed as creating an employment
contract for any specified term between the Participant and the Company or any Affiliate.

          b. Securities Law Compliance. The Participant shall not transfer or otherwise dispose
of the shares of Stock received pursuant to this Award until such time as counsel to the Company
shall have determined that such transfer or other disposition will not violate any state or federal
securities or other laws. The Participant may be required by the Company, as a condition of the
effectiveness of this Award, to agree in writing that all Stock
subject to this Award shall be held, until such time that such Stock is registered and freely
tradable under applicable state and federal securities laws, for the Participant’s own account
without a view to any further distribution thereof, that the certificates for such shares shall
bear

 

 

an appropriate legend to that effect, and that such shares will be not transferred or disposed
of except in compliance with applicable state and federal securities laws.

          c. Mergers, Recapitalizations, Stock Splits, Etc. Pursuant and subject to Section 12
of the Plan, certain changes in the number or character of the shares of Stock of the Company
(through sale, merger, consolidation, exchange, reorganization, divestiture (including a spin-off),
liquidation, recapitalization, stock split, stock dividend, or otherwise) shall result in an
adjustment, reduction, or enlargement, as appropriate, in the number of shares subject to this
Award. Any additional shares that are credited pursuant to such adjustment shall be subject to the
same restrictions as are applicable to the shares with respect to which the adjustment relates.

          d. Shares Reserved. The Company shall at all times during the term of this Award
reserve and keep available such number of shares as will be sufficient to satisfy the requirements
of this Agreement.

          e. Withholding Taxes. In order to permit the Company to comply with all applicable
federal or state income tax laws or regulations, the Company may take such action as it deems
appropriate to insure that, if necessary, all applicable federal or state payroll, income or other
taxes are withheld from any amounts payable by the Company to the Participant. If the Company is
unable to withhold such federal and state taxes, for whatever reason, the Participant hereby agrees
to pay to the Company an amount equal to the amount the Company would otherwise be required to
withhold under federal or state law prior to the transfer of any certificates for the shares of
Stock subject to this Award. The Participant may, subject to the approval and discretion of the
Administrator, or such other administrative rules it may deem advisable, elect to have all or a
portion of such tax withholding obligations satisfied by delivering shares of the Company’s Common
Stock having a fair market value, as of the date the amount of tax to be withheld is determined
under applicable tax law, equal to such obligations.

          f. Scope of Agreement. This Agreement shall bind and inure to the benefit of the
Company and its successors and assigns and of the Participant and any successor or successors of
the Participant.

          g. 2003 Equity Incentive Plan. The Award evidenced by this Agreement is granted
pursuant to the Plan, a copy of which Plan has been made available to the Participant and is hereby
incorporated into this Agreement. This Agreement is subject to and in all respects limited and
conditioned as provided in the Plan. All defined terms of the Plan shall have the same meaning when
used in this Agreement. The Plan governs this Award and, in the event of any questions as to the
construction of this Agreement or in the event of a conflict between the Plan and this Agreement,
the Plan shall govern, except as the Plan otherwise provides.

          h. Lockup Period Limitation. Participant agrees that in the event the Company advises
Participant that it plans an underwritten public offering of its Common Stock in compliance with
the Securities Act of 1933, as amended, and that the underwriter(s) seek to impose restrictions
under which certain shareholders may not sell or contract to sell or grant any
option to buy or otherwise dispose of part or all of their stock purchase rights of the
underlying Common Stock, Participant hereby agrees that for a period not to exceed 180 days from
the prospectus, Participant will not sell or contract to sell or grant an option to buy or
otherwise

 

 

dispose of this option or any of the underlying shares of Common Stock without the prior
written consent of the underwriter(s) or its representative(s).

          i. Nontransferability. During the lifetime of the Participant, all the shares of Stock
subject to this Award which are subject to the risk of forfeiture shall not be assignable or
transferable by the Participant, in whole or in part, other than by will or by the laws of descent
and distribution. All shares of Stock subject to this Award which are no longer subject to the
risks of forfeiture and which have vested shall be transferable, subject to the terms of Paragraph
3(j).

          j. Right of First Refusal.

               (i) Notice to Company. Participant shall not sell, assign, give, bequest or
otherwise transfer or dispose of any shares of Common Stock acquired through the exercise of this
Option without first giving written notice to the Company of Participant’s intent to sell, transfer
or otherwise dispose of such Stock. Such notice shall specify the number of shares of Common Stock
Participant intends to sell or transfer. The Company shall have the right to repurchase all or any
portion of such Stock at any time within thirty (30) days after the date it receives such notice of
sale at a price determined pursuant to Paragraph 3(j)(iii) below.

               (ii) Exercise of Right.

                    A. The Company shall notify Participant, in writing, of its exercise of its right to
repurchase all or a portion of the Stock specified in Participant’s notice of sale or other
transfer. Such notice shall be signed by a member of the Board.

                    B. The Company’s election to exercise its right to repurchase all or a portion of the Stock
specified in Participant’s notice shall be approved by a majority vote of the Board, or by written
resolution of all members of the Board entitled to participate in such action, provided that the
Board may authorize a standing order electing to repurchase all shares tendered during a stipulated
time period. In no event shall Participant participate in the Company’s election to exercise its
right to repurchase Participant’s Stock in an individually authorized transaction if he is a member
of the Board.

                    C. As promptly as practicable after the Company’s exercise of
its right to repurchase all or a portion of the Stock specified in the Participant’s notice,
the Company shall deliver to Participant a lump-sum cash payment equal to the purchase price
determined under Paragraph 4(k)(iii) below, and Participant shall deliver the stock certificates
representing such Stock, properly endorsed for transfer in blank, to the Company for cancellation.

                    D. If the Board notifies Participant, in writing, that the Company will not exercise its right
to repurchase all or any portion of the Stock specified in Participant’s notice, or if the Board
fails to exercise the Company’s right to repurchase such Stock
during the thirty-day period described above, the Company’s right to repurchase such Stock
will lapse and Participant shall have the right to sell or transfer the Stock specified in
Participant’s notice for a period of sixty (60) days thereafter, subject to any restrictions
imposed by applicable

 

 

securities laws. If Participant does not sell or transfer such stock within
this sixty-day period, all of the provisions of this Paragraph 4(k) shall again apply.

                    E. If the Board notifies Participant, in writing, that the Company will not exercise its right
to repurchase all or any portion of the stock specified in Participant’s notice, or if the Board
fails to exercise the Company’s right to repurchase such stock during the thirty-day period
described above, and all or any portion of such stock is subsequently sold or otherwise
transferred, the restrictions contained in this Paragraph 4(k) shall not apply to the stock so
transferred.

               (iii) Purchase Price for Stock. If the Company exercises its right to repurchase all
or any portion of the Stock specified in Participant’s notice, the Company shall pay Participant an
amount equal to the greater of: (A) the price offered in the proposed transaction giving rise to
such right of repurchase, and (B) the Fair Market Value of the Company’s Common Stock, as defined
in the Plan, as of the date the Company received Participant’s notice of sale or other transfer.

               (iv) Investor Required Agreements. If in connection with the consummation of an equity
financing by the Company other than a public offering by the Company, the equity investor or
investors require as a condition to their making an investment in the Company that one or more
groups of Participants, with respect to shares of stock that may be owned by Participant, enter
into buy-sell, voting, co-sale, right of first refusal or other agreements with the Company and/or
such investor or investors, and if the Participant is a member of such group or groups of
Participants, upon written request of the Company, the Participant agrees to enter into such
agreement or agreements, provided, however, that, without Participant’s consent, which consent
shall not be unreasonably withheld, any rights of first refusal or other call options on
Participant’s shares shall not be a price materially lower than the price that would apply under
Paragraph 4(k)(iii) above.

               (v) Initial Public Offering. The provisions of this Paragraph 3(j)
shall no longer apply on the effective date of an initial public offering of the Company’s
Common Stock.

          k. Stock Letend. The Administrator may require that the certificates for any
shares of Stock subject to this Award shall bear an appropriate legend to reflect the restrictions
of Paragraphs 1 and 3(j) of this Agreement; provided, however, that failure to so endorse any of
such certificates shall not render invalid or inapplicable such restrictions.

4. Change of Control.

          a. No Acceleration. The risks of forfeiture and vesting of the shares of Stock subject
to this Award shall not lapse or accelerate upon a Change of Control of the Company4f(i)
Participant’s employment continues with,* surviving entity immediately following such Change of
Control, (ii) the surviving entity assumes this Agreement or replaces this-Agreement with an
with respect to an equivalent number of such entity’s voting securities•and substantially.
siMilar terms, including but not limited to the N: esting period set forth in Paragraph 2, and
(iii) the surviving entity agrees that thePartiCipant’S risks of forfeiture and vesting under this
Agreement

 

 

or such replacement Agreement, as the case May be, will lapse and accelerate if
theParticipant’s employment is terminated by the surviving entity without cause within twenty-four
(24) months after the Change of Control.

          b. Acceleration. Notwithstanding anything in the Plan or this Agreement to the
contrary, if connection with a Change of Control, the terms of Paragraph 4(a)(i), (ii) and (iii)
are not met, then the shares of Stock subject to this Award shall immediately become fully vested
and no longer subject to the risk of forfeiture upon such Change of Control.

          c. Defined. For purposes of this Paragraph 5, a “Change of Control” means:

               i. The consummation of any merger, consolidation, exchange, or reorganization to which the
Company is a party if the individuals and entities who were shareholders of the Company immediately
prior to the effective date of such transaction have, immediately following the effective date of
such transaction, beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act
of 1934) of less than twenty percent (20%) of the total combined voting power of all classes of
securities issued by the surviving corporation for the election of directors of the surviving
corporation;

               ii. A liquidation of the Company.

               iii. A sale, lease or other transfer of all or substantially all of the assets of the Company
to any person or entity which is not an Affiliate of the Company; or

               iv. The acquisition, without prior approval by resolution adopted by the Board, of direct or
indirect beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act of 1934)
of securities of the Corporation representing, in the aggregate, eighty percent (80%) or more of
the total combined voting power of all classes of the Company’s then-issued and outstanding
securities by any person or entity or by a group of associated persons or entities acting in
concert; provided, however, that a change of control will not be deemed to occur if such
acquisition is initiated by Participant or an entity in which Participant owns eighty percent (80%)
or more of the total combined voting power of all classes of such entity’s securities, or if
Participant or such entity is a member of the group of associated persons or entities acting in
concert.

 

 

     ACCORDINGLY, the parties hereto have caused this Agreement to be executed on the day and year
first above written.

	 	 	 	 	 
	 	FINGERHUT DIRECT MARKETING, INC.

 	 
	 	By:  	 	 
	 	 	Its: 	 
	 	 	 
	 	 	 
	 	______________, Participant 	 
	 	 	 	 

 

 

	 	 	 	 	 

RESTRICTED STOCK AGREEMENT

FINGERHUT DIRECT MARKETING, INC.

2003 EQUITY INCENTIVE PLAN

(EXECUTIVES)

     THIS AGREEMENT, made effective as of this __________ day of __________, ____, by and between
Fingerhut Direct Marketing, Inc., a Delaware corporation (the “Company”), and
_________________________ (“Participant”).

     W I T N E S S E T H:

     WHEREAS, the Participant on the date hereof is a key employee or officer of the Company; and

     WHEREAS, the Company wishes to grant a restricted stock award to Participant for shares of the
Company’s Common Stock pursuant to the Company’s 2003 Equity Incentive Plan (the “Plan”); and

     WHEREAS, the Administrator of the Plan has authorized the grant of a restricted stock award to
the Participant;

     NOW, THEREFORE, in consideration of the premises and of the mutual covenants herein contained,
the parties hereto agree as follows:

     1. Grant of Restricted Stock Award. The Company hereby grants to Participant on
the date set forth above a restricted stock award (the
“Award”) for
_____________________ ( ____ ) shares of Common Stock (the “Stock”) on the terms and conditions set forth
herein, and subject to adjustment pursuant to Section 12 of the Plan. The Company shall cause to
be issued a stock certificate representing such shares of Stock in the Participant’s name, and
shall deliver such certificate to the Participant; provided, however, that the Company shall place
a legend on such certificate describing the risks of forfeiture and other transfer restrictions set
forth in this Agreement and providing for the cancellation and return of such certificate if such
shares of Common Stock are forfeited as provided in Section 2 below. Until such risks of
forfeiture have lapsed or the shares subject to this Award have been forfeited pursuant to Section
2 below, the Participant shall be entitled to vote the shares represented by such stock
certificates and shall receive all dividends attributable to such shares, but the Participant shall
not have any other rights as a shareholder with respect to such shares.

     2. Vesting of Restricted Stock.

     a. The shares of Stock subject to this Award shall remain forfeitable until the vesting
dates set forth below:

 

 

	 	 	 
	Vesting Date	 	Number of Shares
	_____________

	 	 
	_____________
	 	 
	_____________
	 	 
	_____________
	 	 

If the Participant’s employment with the Company is terminated for any reason, including the
Participant’s voluntary resignation or retirement but excluding termination by the Company without
“cause,” at any time prior to the vesting date for the Award, the Participant shall immediately
forfeit all shares of Stock subject to this Award. If the Participant’s employment is terminated
by the Company without “cause” prior to the vesting date for this Award, all risks of forfeiture on
the shares of Stock subject to this Award shall immediately lapse.

     b. Solely for purposes of this Paragraph 2(b), “cause” shall mean (i) Participant charged
with a felony or convicted of any criminal misdemeanor or more serious act; (ii) any intentional
and/or willful act of fraud or dishonesty by Participant related to or connected with Participant’s
employment by the Company or any of its Affiliates; (iii) the willful and/or continued failure,
neglect or refusal by Participant to perform his or her employment duties with the Company or any
of its Affiliates, (iv) a material violation of the Participant’s or an Affiliate’s policies or
codes of conduct; or (v) the willful and/or material breach by Participant of any agreement between
Participant and the Company or any of its Affiliates, including but not limited to an employment
agreement or a noncompetition agreement.

     3. Miscellaneous.

          a. Employment-at-Will. This Agreement shall not confer on Participant any right
with respect to continuance of employment by the Company or any of its Affiliates, nor will it
interfere in any way with the right of the Company to terminate such employment. Participant’s
employment relationship with the Company and its Affiliates shall be employment-at-will, and
nothing in this Agreement shall be construed as creating an employment contract for any specified
term between Participant and the Company or any Affiliate.

          b. Securities Law Compliance. Participant shall not transfer or otherwise dispose
of the shares of Stock received pursuant to this Agreement until such time as counsel to the
Company shall have determined that such transfer or other disposition will not violate any state or
federal securities laws. The Participant may be required by the Company, as a condition of the
effectiveness of this restricted stock award, to agree in writing that all Stock subject to this
Agreement shall be held, until such time that such Stock is registered and freely tradable under
applicable state and federal securities laws, for Participant’s own account without a view to any
further distribution thereof, that the certificates for such shares shall bear an appropriate
legend to that effect and that such shares will be not transferred or disposed of except in
compliance with applicable state and federal securities laws.

          c. Mergers, Recapitalizations, Stock Splits, Etc. Pursuant and subject to Section
12 of the Plan, certain changes in the number or character of the Common Stock of the

 

 

Company
(through merger, consolidation, exchange, reorganization, divestiture (including a spin-off),
liquidation, recapitalization, stock split, stock dividend or otherwise) shall result in an
adjustment, reduction or enlargement, as appropriate, in Participant’s rights with respect to the
shares of Stock subject to this Agreement.

          d. Shares Reserved. The Company shall at all times during the term of this
Agreement reserve and keep available such number of shares as will be sufficient to satisfy the
requirements of this Agreement.

          e. Withholding Taxes. In order to permit the Company to comply with all
applicable federal or state income tax laws or regulations, the Company may take such action as it
deems appropriate to insure that, if necessary, all applicable federal or state payroll, income or
other taxes are withheld from any amounts payable by the Company to the Participant. If the
Company is unable to withhold such federal and state taxes, for whatever reason, the Participant
hereby agrees to pay to the Company an amount equal to the amount the Company would otherwise be
required to withhold under federal or state law.

          f. 2003 Equity Incentive Plan. The Award evidenced by this Agreement is granted
pursuant to the Plan, a copy of which Plan has been made available to Participant and is hereby
incorporated into this Agreement. This Agreement is subject to and in all respects limited and
conditioned as provided in the Plan. The Plan governs this Agreement. Except with respect to the
lockup provisions contained in Section 3.3 of Exhibit A, in the event of any questions as to the
construction of this Agreement or in the event of a conflict between the Plan and this Agreement,
the Plan shall govern.

          g. Blue Sky Limitation. Notwithstanding anything in this Agreement to the
contrary, in the event the Company makes any public offering of its securities and determines, in
its sole discretion, that it is necessary to reduce the number of issued but unexercised stock
purchase rights so as to comply with any state securities or Blue Sky law limitations with respect
thereto, the Board of Directors of the Company shall accelerate the vesting of this restricted
stock award, provided that the Company gives Participant 15 days’ prior written notice of such
acceleration. Notice shall be deemed given when delivered personally or when deposited in the
United States mail, first class postage prepaid and addressed to Participant at the address of
Participant on file with the Company.

          h. Accounting Compliance. Participant agrees that, if a merger, reorganization,
liquidation or other “transaction” as defined in Section 12 of the Plan occurs, and Participant is
an “affiliate” of the Company or any Affiliate (as defined in applicable legal and accounting
principles) at the time of such transaction, Participant will comply with all requirements of Rule
145 of the Securities Act of 1933, as amended, and the requirements of such other legal or
accounting principles, and will execute any documents necessary to ensure such compliance.

          i. Additional Transfer Restrictions. Exhibit A attached hereto sets forth
additional transfer restrictions applicable to the shares of Stock issued or issuable to
Participant
under this Agreement. Such Exhibit may be amended from time-to-time in the manner set forth
therein.

 

 

          j. Stock Legend. The Administrator may require that the certificates for any
shares of Common Stock purchased by Participant (or, in the case of death, Participant’s
successors) shall bear an appropriate legend to reflect the restrictions of Paragraph 4(b) and
Paragraphs 4(g) through 4(i) of this Agreement; provided, however, that failure to so endorse any
of such certificates shall not render invalid or inapplicable Paragraph 4(i).

          k. Scope of Agreement. This Agreement shall bind and inure to the benefit of the
Company, its Affiliates and its successors and assigns and Participant and any successor or
successors of Participant permitted by this Agreement.

          l. Arbitration. Any dispute arising out of or relating to this Agreement or the
alleged breach of it, or the making of this Agreement, including claims of fraud in the inducement,
shall be discussed between the disputing parties in a good faith effort to arrive at a mutual
settlement of any such controversy. If, notwithstanding, such dispute cannot be resolved, such
dispute shall be settled by binding arbitration. Judgment upon the award rendered by the
arbitrator may be entered in any court having jurisdiction thereof. The arbitrator shall be a
retired state or federal judge or an attorney who has practiced securities or business litigation
for at least 10 years. If the parties cannot agree on an arbitrator within 20 days, any party may
request that the chief judge of the District Court for Hennepin County, Minnesota, select an
arbitrator. Arbitration will be conducted pursuant to the provisions of this Agreement, and the
commercial arbitration rules of the American Arbitration Association, unless such rules are
inconsistent with the provisions of this Agreement. Limited civil discovery shall be permitted for
the production of documents and taking of depositions. Unresolved discovery disputes may be
brought to the attention of the arbitrator who may dispose of such dispute. The arbitrator shall
have the authority to award any remedy or relief that a court of this state could order or grant;
provided, however, that punitive or exemplary damages shall not be awarded. The arbitrator may
award to the prevailing party, if any, as determined by the arbitrator, all of its costs and fees,
including the arbitrator’s fees, administrative fees, travel expenses, out-of-pocket expenses and
reasonable attorneys’ fees. Unless otherwise agreed by the parties, the place of any arbitration
proceedings shall be Hennepin County, Minnesota.

     5. Change of Control. Notwithstanding anything in the Plan or this Agreement to
the contrary, in the event of a “change of control,” all risks of forfeiture on the shares of Stock
subject to this Award shall immediately lapse unless (i) Participant’s employment continues with
the surviving entity, and (ii) the surviving entity assumes this Award or replaces this Award with
a restricted stock award for an equivalent number of such entity’s voting securities and
substantially similar terms, including but not limited to the vesting period set forth in Paragraph
2. If Participant’s employment with the Company or any Affiliate is terminated in connection with
the change of control, or if Participant’s employment with the surviving entity is terminated
without “cause” (as defined in Paragraph 2(b) above) within eighteen (18) months following the date
of the change of control, all risks of forfeiture on the shares of Stock subject to this Award, or
the replacement award, as the case may be, shall immediately lapse.

          For purposes of this Paragraph 5, a “change of control” means:

 

 

               a The consummation of any merger, consolidation, exchange, or reorganization to which the
Company is a party if the individuals and entities who were shareholders of the Company immediately
prior to the effective date of such transaction have, immediately following the effective date of
such transaction, beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act
of 1934) of less than twenty percent (20%) of the total combined voting power of all classes of
securities issued by the surviving corporation for the election of directors of the surviving
corporation;

               b. The shareholders of the Company approve any plan or proposal for the liquidation of the
Company;

               c. A sale, lease or other transfer of all or substantially all of the assets of the
Company to any person or entity which is not an Affiliate of the Company; or

               d. The acquisition, without prior approval by resolution adopted by the Board, of direct
or indirect beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act of
1934) of securities of the Corporation representing, in the aggregate, eighty percent (80%) or more
of the total combined voting power of all classes of the Company’s then-issued and outstanding
securities by any person or entity or by a group of associated persons or entities acting in
concert; provided, however, that a change of control will not be deemed to occur if such
acquisition is initiated by Participant or an entity in which Participant owns eighty percent (80%)
or more of the total combined voting power of all classes of such entity’s securities, or if
Participant or such entity is a member of the group of associated persons or entities acting in
concert.

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day
and year first above written.

	 	 	 	 	 
	 	FINGERHUT DIRECT MARKETING, INC.

 	 
	 	By:  	 	 
	 	 	Its: 	 	 
	 	 	 	 
	 	 	 
	 	Participant 	 
	 	 	 	 

 

 

	 	 	 	 	 

RESTRICTED STOCK AGREEMENT

FINGERHUT DIRECT MARKETING, INC.

2003 EQUITY INCENTIVE PLAN

(NON-EXECUTIVE)

     THIS
AGREEMENT, made effective as of this ______
day of ____________  , 20__, by and between Fingerhut Direct Marketing, Inc., a Delaware corporation (the
“Company”), and _________________________ (“Participant”).

W I T N E S S E T H:

     WHEREAS, Participant on the date hereof is a key employee or officer of the Company; and

     WHEREAS, the Company wishes to grant a restricted stock award to Participant for shares of the
Company’s Common Stock pursuant to the Company’s 2003 Equity Incentive Plan (the “Plan”); and

     WHEREAS, the Administrator of the Plan has authorized the grant of a restricted stock award to
Participant;

     NOW, THEREFORE, in consideration of the premises and of the mutual covenants herein contained,
the parties hereto agree as follows:

     1. Grant of Restricted Stock Award. The Company hereby grants to Participant on
the date set forth above a restricted stock award (the
“Award”) for
_____________________ ( ______ ) shares of Common Stock (the “Stock”) on the terms and conditions set forth
herein, and subject to adjustment pursuant to Section 12 of the Plan. The Company shall cause to
be issued a stock certificate representing such shares of Stock in Participant’s name, and shall
deliver such certificate to Participant; provided, however, that the Company shall place a legend
on such certificate describing the risks of forfeiture and other transfer restrictions set forth in
this Agreement and providing for the cancellation and return of such certificate if such shares of
Common Stock are forfeited as provided in Section 2 below. Until such risks of forfeiture have
lapsed or the shares subject to this Award have been forfeited pursuant to Section 2 below,
Participant shall be entitled to vote the shares represented by such stock certificates and shall
receive all dividends attributable to such shares, but Participant shall not have any other rights
as a shareholder with respect to such shares.

     2. Vesting of Restricted Stock.

     a. The shares of Stock subject to this Award shall remain forfeitable until the vesting
dates set forth below:

 

 

	 	 	 	 	 
	Vesting Date	 	Percentage of Shares	 
	 
	 	 	 	 

If Participant’s employment with the Company is terminated by the Company with “cause” or
Participant voluntarily resigns or retires prior to the date on which all shares of Stock subject
to this Award have vested, Participant shall immediately forfeit the unvested shares of Stock
subject to this Award. If Participant’s employment is terminated by the Company without “cause”
prior to the date on which all shares of Stock subject to this Award have vested, the risks of
forfeiture shall immediately lapse for that number of shares of Stock that would have vested on the
vesting date immediately following the date of Participant’s termination, and Participant shall
immediately forfeit all remaining unvested shares of Stock.

     b. Solely for purposes of this Paragraph 2(b), “cause” shall mean (i) Participant charged
with a felony or convicted of any criminal misdemeanor or more serious act; (ii) any intentional
and/or willful act of fraud or dishonesty by Participant related to or connected with Participant’s
employment by the Company or any of its Affiliates; (iii) the willful and/or continued failure,
neglect or refusal by Participant to perform his or her employment duties with the Company or any
of its Affiliates, (iv) a material violation of Participant’s or an Affiliate’s policies or codes
of conduct; or (v) the willful and/or material breach by Participant of any agreement between
Participant and the Company or any of its Affiliates, including but not limited to an employment
agreement or a noncompetition agreement.

     3. Miscellaneous.

          a. Employment-at-Will. This Agreement shall not confer on Participant any right
with respect to continuance of employment by the Company or any of its Affiliates, nor will it
interfere in any way with the right of the Company to terminate such employment. Participant’s
employment relationship with the Company and its Affiliates shall be employment-at-will, and
nothing in this Agreement shall be construed as creating an employment contract for any specified
term between Participant and the Company or any Affiliate.

          b. Securities Law Compliance. Participant shall not transfer or otherwise dispose
of the shares of Stock received pursuant to this Agreement until such time as counsel to the
Company shall have determined that such transfer or other disposition will not violate any state or
federal securities laws. Participant may be required by the Company, as a condition of the
effectiveness of this restricted stock award, to agree in writing that all Stock subject to this
Agreement shall be held, until such time that such Stock is registered and freely tradable under
applicable state and federal securities laws, for Participant’s own account without a view to any
further distribution thereof, that the certificates for such shares shall bear an appropriate
legend to that effect and that such shares will be not transferred or disposed of except in
compliance with applicable state and federal securities laws.

 

 

          c. Mergers, Recapitalizations, Stock Splits, Etc. Pursuant and subject to Section
12 of the Plan, certain changes in the number or character of the Common Stock of the Company
(through merger, consolidation, exchange, reorganization, divestiture (including a spin-off),
liquidation, recapitalization, stock split, stock dividend or otherwise) shall result in an
adjustment, reduction or enlargement, as appropriate, in Participant’s rights with respect to the
shares of Stock subject to this Agreement.

          d. Shares Reserved. The Company shall at all times during the term of this
Agreement reserve and keep available such number of shares as will be sufficient to satisfy the
requirements of this Agreement.

          e. Withholding Taxes. In order to permit the Company to comply with all
applicable federal or state income tax laws or regulations, the Company may take such action as it
deems appropriate to insure that, if necessary, all applicable federal or state payroll, income or
other taxes are withheld from any amounts payable by the Company to Participant. If the Company is
unable to withhold such federal and state taxes, for whatever reason, Participant hereby agrees to
pay to the Company an amount equal to the amount the Company would otherwise be required to
withhold under federal or state law.

          f. 2003 Equity Incentive Plan. The Award evidenced by this Agreement is granted
pursuant to the Plan, a copy of which Plan has been made available to Participant and is hereby
incorporated into this Agreement. This Agreement is subject to and in all respects limited and
conditioned as provided in the Plan. The Plan governs this Agreement. Except with respect to the
lockup provisions contained in Section 3.3 of Exhibit A, in the event of any questions as to the
construction of this Agreement or in the event of a conflict between the Plan and this Agreement,
the Plan shall govern.

          g. Blue Sky Limitation. Notwithstanding anything in this Agreement to the
contrary, in the event the Company makes any public offering of its securities and determines, in
its sole discretion, that it is necessary to reduce the number of issued but unexercised stock
purchase rights so as to comply with any state securities or Blue Sky law limitations with respect
thereto, the Board of Directors of the Company shall accelerate the vesting of this restricted
stock award, provided that the Company gives Participant 15 days’ prior written notice of such
acceleration. Notice shall be deemed given when delivered personally or when deposited in the
United States mail, first class postage prepaid and addressed to Participant at the address of
Participant on file with the Company.

          h. Accounting Compliance. Participant agrees that, if a merger, reorganization,
liquidation or other “transaction” as defined in Section 12 of the Plan occurs, and Participant is
an “affiliate” of the Company or any Affiliate (as defined in applicable legal and accounting
principles) at the time of such transaction, Participant will comply with all requirements of Rule
145 of the Securities Act of 1933, as amended, and the requirements of such other legal or
accounting principles, and will execute any documents necessary to ensure such compliance.

          i. Additional Transfer Restrictions. Exhibit A attached hereto sets forth
additional transfer restrictions applicable to the shares of Stock issued or issuable to
Participant

 

 

under this Agreement. Such Exhibit may be amended from time-to-time in the manner set
forth therein.

          j. Stock Legend. The Administrator may require that the certificates for any
shares of Common Stock purchased by Participant (or, in the case of death, Participant’s
successors) shall bear an appropriate legend to reflect the restrictions of Paragraph 4(b) and
Paragraphs 4(g) through 4(i) of this Agreement; provided, however, that failure to so endorse any
of such certificates shall not render invalid or inapplicable Paragraph 4(i).

          k. Scope of Agreement. This Agreement shall bind and inure to the benefit of the
Company, its Affiliates and its successors and assigns and Participant and any successor or
successors of Participant permitted by this Agreement.

          l. Arbitration. Any dispute arising out of or relating to this Agreement or the
alleged breach of it, or the making of this Agreement, including claims of fraud in the inducement,
shall be discussed between the disputing parties in a good faith effort to arrive at a mutual
settlement of any such controversy. If, notwithstanding, such dispute cannot be resolved, such
dispute shall be settled by binding arbitration. Judgment upon the award rendered by the
arbitrator may be entered in any court having jurisdiction thereof. The arbitrator shall be a
retired state or federal judge or an attorney who has practiced securities or business litigation
for at least 10 years. If the parties cannot agree on an arbitrator within 20 days, any party may
request that the chief judge of the District Court for Hennepin County, Minnesota, select an
arbitrator. Arbitration will be conducted pursuant to the provisions of this Agreement, and the
commercial arbitration rules of the American Arbitration Association, unless such rules are
inconsistent with the provisions of this Agreement. Limited civil discovery shall be permitted for
the production of documents and taking of depositions. Unresolved discovery disputes may be
brought to the attention of the arbitrator who may dispose of such dispute. The arbitrator shall
have the authority to award any remedy or relief that a court of this state could order or grant;
provided, however, that punitive or exemplary damages shall not be awarded. The arbitrator may
award to the prevailing party, if any, as determined by the arbitrator, all of its costs and fees,
including the arbitrator’s fees, administrative fees, travel expenses, out-of-pocket expenses and
reasonable attorneys’ fees. Unless otherwise agreed by the parties, the place of any arbitration
proceedings shall be Hennepin County, Minnesota.

     5. Change of Control. Notwithstanding anything in the Plan or this Agreement to
the contrary, in the event of a “change of control,” all risks of forfeiture on the shares of Stock
subject to this Award shall immediately lapse unless (i) Participant’s employment continues with
the surviving entity, and (ii) the surviving entity assumes this Award or replaces this Award with
a restricted stock award for an equivalent number of such entity’s voting securities and
substantially similar terms, including but not limited to the vesting period set forth in Paragraph
2. If Participant’s employment with the Company or any Affiliate is terminated in connection with
the change of control, or if Participant’s employment with the surviving entity is terminated
without “cause” (as defined in Paragraph 2(b) above) within eighteen (18) months following the date
of the
change of control, all risks of forfeiture on the shares of Stock subject to this Award, or the
replacement award, as the case may be, shall immediately lapse.

 

 

          For purposes of this Paragraph 5, a “change of control” means:

               a The consummation of any merger, consolidation, exchange, or reorganization to which the
Company is a party if the individuals and entities who were shareholders of the Company immediately
prior to the effective date of such transaction have, immediately following the effective date of
such transaction, beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act
of 1934) of less than twenty percent (20%) of the total combined voting power of all classes of
securities issued by the surviving corporation for the election of directors of the surviving
corporation;

               b. The shareholders of the Company approve any plan or proposal for the liquidation of the
Company;

               c. A sale, lease or other transfer of all or substantially all of the assets of the
Company to any person or entity which is not an Affiliate of the Company; or

               d. The acquisition, without prior approval by resolution adopted by the Board, of direct
or indirect beneficial ownership (as defined in Rule 13d-3 under the Securities Exchange Act of
1934) of securities of the Corporation representing, in the aggregate, eighty percent (80%) or more
of the total combined voting power of all classes of the Company’s then-issued and outstanding
securities by any person or entity or by a group of associated persons or entities acting in
concert; provided, however, that a change of control will not be deemed to occur if such
acquisition is initiated by Participant or an entity in which Participant owns eighty percent (80%)
or more of the total combined voting power of all classes of such entity’s securities, or if
Participant or such entity is a member of the group of associated persons or entities acting in
concert.

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed on the day
and year first above written.

	 	 	 	 	 
	 	FINGERHUT DIRECT MARKETING, INC.

 	 
	 	By:  	 	 
	 	 	Its: 	 
	 	 	 	 
	 	 	 
	 	Participantexv10w3

Exhibit 10.3

FINGERHUT DIRECT MARKETING, INC.

2005 NON-EMPLOYEE DIRECTORS

STOCK OPTION PLAN

     The 2005 Non-Employee Directors Stock Option Plan (the “Plan”) is established to attract,
retain and compensate for service as members of the Board of Directors of Fingerhut Direct
Marketing, Inc. (the “Company” or Fingerhut”) highly qualified individuals who are not current or
former employees of the Company and to enable them to acquire ownership in the Company’s Common
Stock. The Plan will be beneficial to the Company and its stockholders since it will allow these
Directors to have a greater personal financial stake in the Company through the ownership of
Company stock, in addition to underscoring their common interest with stockholders in increasing
the value of the Company.

1. Eligibility

     All members of the Company’s Board of Directors who are not current or former employees of the
Company or any of its subsidiaries (“Non-Employee Directors”) are eligible to participate in this
Plan as determined by the Board of Directors.

2. Administration

     This Plan shall be administered by the Board of Directors of Fingerhut. The Board may
delegate to any committee, person or group, who may further so delegate, the Board’s powers and
obligations hereunder as they relate to day-to-day administration of the exercise process. No
member of the Board or the Committee shall be liable for any action taken or determination made in
good faith in connection with the administration of the Plan. In the event the Board of Directors
appoints a Committee as provided hereunder, any action of the Committee with respect to the
administration of the Plan shall be taken pursuant to a majority vote of the Committee members or
pursuant to the written resolution of all Committee members.

3. Options

     Only nonqualified stock options to purchase shares of Fingerhut Common Stock (an “Option”) may
be granted under this Plan.

4. Shares Available

     (a) There are hereby reserved for issuance under this Plan six million (6,000,000) shares of
Fingerhut Common Stock.

     (b) In the event of an increase or decrease in the number of shares of Common Stock resulting
from a subdivision or consolidation of shares, stock dividend, or stock split, the Board of
Directors may, in its sole discretion, adjust the number of shares of Stock reserved hereunder, the
number of shares of Stock covered by each outstanding stock option and restricted stock award, and
the price per share thereof to reflect such change. Additional shares which may be credited
pursuant to such adjustment shall be subject to the same restrictions as are applicable to the
shares with respect to which the adjustment relates.

 

 

5. Grant of Nonqualified Stock Options

     Grants shall be made to Non-Employee Directors pursuant to this Plan as determined by the
Company’s Board of Directors.

6. Option Exercise Price, Vesting Schedule and Other Terms

     The exercise price, vesting schedule and any other terms of each option shall be established
by the Board of Directors at the time of grant. Such terms may include, as deemed appropriate by
the Board of Directors, additional restrictions on transfer or resale, rights of first refusal, and
change of control provisions.

7. Option Period

     An option granted under this Plan shall expire at 11:59 p.m. on the day before the tenth
anniversary of the date of grant (the “Option Period”).

8. Payment

     Participants may pay for shares upon exercise of stock options granted pursuant to this Plan
with (i) cash, (ii) personal check, (iii) certified check, or (iv) such other form of payment as
may authorized by the Board of Directors.

9. Cessation of Service/Termination of Options

     Options granted hereunder shall terminate and are no longer exercisable when the Non-Employee
Director ceases to be a member of the Board, except as follows: (i) if a Non-Employee Director
ceases to be a member of the Board by reason of death or total disability and has served as a
director for at least 12 continuous months since the date of the grant, the Option will become
immediately exercisable in full (i.e. fully vested) and shall remain exercisable until the earlier
of the expiration of three years from the death or disability or the remaining term of the Option,
and (ii) if the Non-Employee Director ceases to be a member of the Board for any other reason, the
Option will remain exercisable to the extent that it was exercisable (i.e. only to the extent
already vested) on the date such Non-Employee Director ceased to be a member of the Board until the
earlier of the expiration of one year or the remaining term of the Option.

10. Amendment of the Plan

     This Plan may be terminated or amended by the Board of Directors as it deems advisable.
However, an amendment revising the price, date of exercisability, option period of, or amount of
shares under an option shall not be made more frequently than every six months unless necessary to
comply with applicable laws or regulations. Unless approved by the Company’s stockholders, no
adjustments or reduction of the exercise price of any outstanding option shall be made directly or
by cancellation of outstanding Option and the subsequent regranting of Option at a lower price to
the same individual. No amendment may revoke or alter in a manner unfavorable to the grantees any
Option then outstanding, nor may the Board amend this Plan without stockholder approval where the
absence of such approval would cause the Plan to fail to comply with Rule 16b-3 under the
Securities Exchange Act of 1934 (the “Act”), or any other requirement of applicable law or
regulation.

2

 

11. Duration

     This Plan shall be valid until discontinued or terminated by the Board of Directors.

12. Transferability

     Except as approved by the Board of Directors, an option granted under this Plan shall not be
exercisable during the grantee’s lifetime by anyone other than the grantee, the grantee’s legal
guardian or the grantee’s legal representative, and shall not be transferable other than by will or
by the laws of descent and distribution. The Board of Directors may, in its sole discretion,
permit the Participant to transfer any or all nonqualified stock options to any member of the
Participant’s “immediate family” as such term is defined in Rule 16a-1(e) promulgated under the
Securities Exchange Act of 1934, or any successor provision, or to one or more trusts whose
beneficiaries are members of such Participant’s “immediate family” or partnerships in which such
family members are the only partners; provided, however, that the Participant cannot receive any
consideration for the transfer and such transferred nonqualified stock option shall continue to be
subject to the same terms and conditions as were applicable to such nonqualified stock option
immediately prior to its transfer.

13. Compliance with SEC Regulations

     It is the Company’s intent that the Plan comply in all respects with Rule 16b-3 of the Act,
and any regulations promulgated thereunder. If any provision of this Plan is later found not to be
in compliance with the Rule, the provision shall be deemed null and void. All grants and exercises
of options under this Plan shall be executed in accordance with the requirements of Section 16 of
the Act, as amended, and any regulations promulgated thereunder.

14. Limitation of Rights

     (a) No Right to Continue as a Director. Neither this Plan, nor the granting of an option
under this Plan, nor any other action taken pursuant to this Plan shall constitute or be evidence
of any agreement or understanding, express or implied, that the Company will retain a director for
any period of time, or at any particular rate of compensation.

     (b) No Rights as a Stockholder. An optionee shall have no rights as a stockholder with
respect to the Shares covered by his or her options until the date of the issuance to him or her of
a stock certificate therefore. No adjustment shall be made for dividends (ordinary or
extraordinary, whether in cash, securities or other property), distributions or other rights for
which the record date is prior to the date such stock certificate is actually issued.

15. Governing Law

     This Plan, and all agreements hereunder, shall be construed in accordance with and governed by
the laws of the State of Delaware.

3

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