Document:

Exhibit
10.3

 

BRUUSH
ORAL CARE, INC.

2022
OMNIBUS SECURITIES AND INCENTIVE PLAN

 

Table
of Contents

 

	 	 	Page
	 	 	 
	ARTICLE I	PURPOSE	1
	 	 	 
	ARTICLE II	DEFINITIONS	1
	 	 	 
	ARTICLE III	EFFECTIVE DATE OF PLAN	4
	 	 	 
	ARTICLE IV	ADMINISTRATION	4
	 	Section 4.1	Administration	4
	 	Section 4.2	Powers	4
	 	Section 4.3	Additional Powers	4
	 	Section 4.4	Delegation	5
	 	Section 4.5	Power and Authority of the Board	5
	 	 	 	 
	ARTICLE V	SHARES SUBJECT TO PLAN AND LIMITATIONS THEREON	5
	 	Section 5.1	Shares Grant and Award Limits	5
	 	Section 5.2	Prior Stock Plan	5
	 	Section 5.3	Common Stock Offered	5
	 	Section 5.4	Limitations on Awards for Directors	6
	 	 	 	 
	ARTICLE VI	ELIGIBILITY FOR AWARDS	6
	 	 	 	 
	ARTICLE VII	OPTIONS	6
	 	Section 7.1	Option Period	6
	 	Section 7.2	Limitations on Exercise of Option	6
	 	Section 7.3	Special Limitations on Incentive Share Options  	6
	 	Section 7.4	Option Agreement	7
	 	Section 7.5	Option Price and Payment	7
	 	Section 7.6	Stockholder Rights and Privileges	7
	 	Section 7.7	Options and Rights in Substitution for Stock or Share Options Granted by Other Corporations	7
	 	Section 7.8	Prohibition Against Repricing	8
	 	 	 	 
	ARTICLE VIII	RESTRICTED SHARE AWARDS	8
	 	Section 8.1	Restriction Period	8
	 	Section 8.2	Other Terms and Conditions	8
	 	Section 8.3	Payment for Restricted Shares	8
	 	Section 8.4	Restricted Share Award Agreements	8
	 	 	 	 
	ARTICLE IX	UNRESTRICTED SHARE AWARDS	8
	 	 	 	 
	ARTICLE X.	RESTRICTED SHARE UNIT AWARDS	9
	 	Section 10.1	Terms and Conditions  	9
	 	Section 10.2	Payments	9
	 	 	 	 
	ARTICLE XIII	SHARE APPRECIATION RIGHTS	9
	 	Section 13.1	Terms and Conditions	9
	 	Section 13.2	Tandem Share Appreciation Rights	9

 

    	-i-

     

    

 

	ARTICLE XIV	RECAPITALIZATION OR REORGANIZATION	9
	 	Section 14.1	Adjustments to Common Stock	9
	 	Section 14.2	Recapitalization	10
	 	Section 14.3	Other Events	10
	 	Section 14.4	Powers Not Affected	10
	 	Section 14.5	No Adjustment for Certain Awards	10
	 	 	 	
	ARTICLE XV	AMENDMENT AND TERMINATION OF PLAN	10
	 	 	 	 
	ARTICLE XVI	MISCELLANEOUS	11
	 	Section 16.1	No Right to Award	11
	 	Section 16.2	No Rights Conferred	11
	 	Section 16.3	Other Laws; No Fractional Shares; Withholding	11
	 	Section 16.4	No Restriction on Corporate Action	11
	 	Section 16.5	Restrictions on Transfer  	11
	 	Section 16.6	Beneficiary Designations	11
	 	Section 16.7	Rule 16b-3	12
	 	Section 16.8	Section 409A	12
	 	Section 16.9	Indemnification	12
	 	Section 16.10	Other Plans	12
	 	Section 16.11	Limits of Liability	12
	 	Section 16.12	Governing Law	12
	 	Section 16.13	Severability of Provisions	12
	 	Section 16.14	No Funding	12
	 	Section 16.15	Headings	12
	 	Section 16.16	Terms of Award Agreements	12

 

    	-ii-

     

    

 

BRUUSH
ORAL CARE, INC.

2022
OMNIBUS SECURITIES AND INCENTIVE PLAN

 

Article
I.

PURPOSE

 

The
purpose of this Bruush Oral Care, Inc. 2022 Omnibus Securities and Incentive Plan (the “Plan”) is to benefit the stockholders
of Bruush Oral Care, Inc., a British Columbia corporation (the “Company”), by helping the Company attract, retain and provide
incentives to key management employees and non-employee directors of, and non-employee consultants to, the Company and its Affiliates,
and to align the interests of such employees, non- employee directors and non-employee consultants with those of the Company’s
stockholders. Accordingly, the Plan provides for the granting of Incentive Share Options, Non-Qualified Share Options, Restricted Share
Awards, Restricted Share Unit Awards, Share Appreciation Rights, Unrestricted Share Awards or any combination of the foregoing, as may
be best suited to the circumstances of the particular Employee, Director or Consultant as provided herein.

 

Article
II.

DEFINITIONS

 

The
following definitions shall be applicable throughout the Plan unless the context otherwise requires:

 

“Affiliate”
shall mean any corporation which, with respect to the Company, is a “subsidiary corporation” within the meaning of Section
424(f) of the Code.

 

“Award”
shall mean, individually or collectively, any Option, Restricted Share Award, Restricted Share Unit Award, Share Appreciation Right or
Unrestricted Share Award.

 

“Award
Agreement” shall mean a written agreement between the Company and the Holder with respect to an Award, setting forth the terms
and conditions of the Award, and each of which shall constitute a part of the Plan.

 

“Board”
shall mean the Board of Directors of the Company.

 

“Change
of Control” shall mean (i) for a Holder who is a party to an employment or consulting agreement with the Company or an Affiliate
which agreement defines “Change of Control” (or a similar term) therein, “Change of Control” shall have the same
meaning as provided for in such agreement, or (ii) for a Holder who is not a party to such an agreement, “Change of Control”
shall mean the satisfaction of any one or more of the following conditions (and the “Change of Control” shall be deemed to
have occurred as of the first day that any one or more of the following conditions shall have been satisfied):

 

(a)
Any person (as such term is used in paragraphs 13(d) and 14(d)(2) of the Exchange Act, hereinafter in this definition, “Person”),
other than the Company or an Affiliate or an employee benefit plan of the Company or an Affiliate, becomes the beneficial owner (as defined
in Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the Company representing more than fifty percent (50%)
of the combined voting power of the Company’s then outstanding securities;

 

(b)
The closing of a merger, consolidation or other business combination (a “Business Combination”) other than a Business Combination
in which holders of the Common Stock immediately prior to the Business Combination have substantially the same proportionate ownership
of the Company or surviving corporation immediately after the Business Combination as immediately before;

 

(c)
The closing of an agreement for the sale or disposition of all or substantially all of the Company’s assets to any entity that
is not an Affiliate;

 

(d)
The approval by the holders of shares of Common Stock of a Plan of complete liquidation of the Company other than a liquidation of the
Company into any subsidiary or a liquidation a result of which Persons
who were stockholders of the Company immediately prior to such liquidation have substantially the same proportionate ownership of shares
of the surviving corporation immediately after such liquidation as immediately before; or

 

    	 

     

    

 

(e)
Within any twenty-four (24)-month period, the Incumbent Directors shall cease to constitute at least a majority of the Board or the board
of directors of any successor to the Company; provided, however, that any director elected to the Board, or nominated for election, by
a majority of the Incumbent Directors then still in office, shall be deemed to be an Incumbent Director for purposes of this paragraph
(e), but excluding, for this purpose, any such individual whose initial assumption of office occurs as a result of either an actual or
threatened election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies
or consents by or on behalf of an individual, entity or “group” other than the Board (including, but not limited to, any
such assumption that results from paragraph (a), (b), (c) or (d) of this definition).

 

Notwithstanding
the foregoing, a “Change of Control” shall not be deemed to occur if the Company makes an initial public offering of its
stock, or files for bankruptcy, liquidation or reorganization under the United States Bankruptcy Code.

 

“Code”
shall mean the Internal Revenue Code of 1986, as amended. Reference in the Plan to any section of the Code shall be deemed to include
any amendments or successor provisions to any section and any regulation under such section.

 

“Committee”
shall mean the Compensation Committee of the Board or such other committee designated by the Board to administer the Plan.

 

“Common
Share” shall mean a share of Common Stock.

 

“Common
Stock” shall mean the common stock, without par value, of the Company.

 

“Company”
shall mean Bruush Oral Care, Inc., a British Columbia corporation, and any successor thereto.

 

“Consultant”
shall mean any non-Employee advisor to the Company or an Affiliate who or which has contracted directly with the Company or an Affiliate
to render bona fide consulting, advisory, marketing or similar services thereto.

 

“Director”
shall mean a member of the Board or a member of the board of directors of an Affiliate, in either case, who is not an Employee.

 

“Effective
Date” shall have the meaning ascribed to that term in Article III.

 

“Employee”
shall mean any employee, including officers, of the Company or an Affiliate.

 

“Exchange
Act” shall mean the Securities Exchange Act of 1934, as amended.

 

“Existing
Plan” shall mean the Bruush Oral Care, Inc. Stock Option Plan.

 

“Fair
Market Value” shall mean, as determined consistent with the applicable requirements of Sections 409A and 422 of the Code, as
of any specified date, the closing sales price of the Common Stock for such date (or, in the event that the Common Stock are not
traded on such date, on the immediately preceding trading date) as reported in The Wall Street Journal or a comparable
reporting service. If the Common Stock is not listed on a national securities exchange, but are quoted on the OTC Markets OTC Link,
the Fair Market Value of the Common Stock shall be the mean of the bid and asked prices per Common Share for such date. If the
Common Stock is not quoted or listed as set forth above, Fair Market Value shall be determined by the Committee in good faith by any
fair and reasonable means (which means, with respect to a particular Award grant, may be set forth with greater specificity in the
applicable Award Agreement). The Fair Market Value of property other than Common Stock shall be determined by the Committee in good
faith by any fair and reasonable means, and consistent with the applicable requirements of Sections 409A and 422 of the
Code.

 

    	-2-

     

    

 

“Family
Member” shall mean any child, stepchild, grandchild, parent, stepparent, spouse, former spouse, sibling, niece, nephew, mother-in-law,
father-in-law, son-in-law, daughter-in-law, brother-in-law or sister-in-law, including adoptive relationships, any person sharing the
Holder’s household (other than a tenant or employee of the Holder), a trust in which such persons have more than fifty percent
(50%) of the beneficial interest, a foundation in which such persons (or the Holder) control the management of assets and any other entity
in which such persons (or the Holder) own more than fifty percent (50%) of the voting interests.

 

“Holder”
shall mean an Employee, Director or Consultant who has been granted an Award or any such individual’s beneficiary, estate or representative,
to the extent applicable.

 

“Incentive
Share Option” shall mean an Option which is intended by the Committee to constitute an “incentive stock option” under
Section 422 of the Code.

 

“Incumbent
Director” shall mean, with respect to any period of time specified under the Plan for purposes of determining whether or not a
Change of Control has occurred, the individuals who were members of the Board at the beginning of such period.

 

“Non-Qualified
Share Option” shall mean an Option which is not an Incentive Share Option.

 

“Option”
shall mean an Award granted under Article VII of the Plan of an option to purchase Common Stock and includes both Incentive Share Options
and Non-Qualified Share Options.

 

“Option
Agreement” shall mean a written agreement between the Company and a Holder with respect to an Option.

 

“Plan”
shall mean this Bruush Oral Care, Inc. 2022 Omnibus Securities and Incentive Plan, as amended from time to time, together with each of
the Award Agreements utilized hereunder.

 

“Restricted
Share Award” shall mean an Award granted under Article VIII of the Plan of Common Stock, the transferability of which by the Holder
shall be subject to Restrictions.

 

“Restricted
Share Award Agreement” shall mean a written agreement between the Company and a Holder with respect to a Restricted Share Award.

 

“Restricted
Share Unit Award” shall mean an Award granted under Article X of the Plan under which, upon the satisfaction of predetermined individual
service-related vesting requirements, a cash payment shall be made to the Holder, based on the number of Units awarded to the Holder.

 

“Restricted
Share Unit Award Agreement” shall mean a written agreement between the Company and a Holder with respect to a Restricted Share
Unit Award.

 

“Restriction
Period” shall mean the period of time for which Common Stock subject to a Restricted Share Award shall be subject to Restrictions,
as set forth in the applicable Restricted Share Award Agreement.

 

“Restrictions”
shall mean forfeiture, transfer and/or other restrictions applicable to Common Stock awarded to an Employee, Director or Consultant under
the Plan pursuant to a Restricted Share Award and set forth in a Restricted Share Award Agreement.

 

“Rule
16b-3” shall mean Rule 16b-3 promulgated by the Securities and Exchange Commission under the Exchange Act, as such may be amended
from time to time, and any successor rule, regulation or statute fulfilling the same or a substantially similar function.

 

    	-3-

     

    

 

“Share
Appreciation Right” shall mean an Award granted under Article XIII of the Plan of a right, granted alone or in connection with
a related Option, to receive a payment on the date of exercise.

 

“Share
Appreciation Right Award Agreement” shall mean a written agreement between the Company and a Holder with respect to a Share Appreciation
Right.

 

“Ten
Percent Shareholder” shall mean an Employee who, at the time an Option is granted to them, owns shares possessing more than ten
percent (10%) of the total combined voting power of all classes of shares of the Company or of any parent corporation or subsidiary corporation
thereof (both as defined in Section 424 of the Code), within the meaning of Section 422(b)(6) of the Code.

 

“Units”
shall mean bookkeeping units, each of which represents such monetary amount that represents one (1) Common Share for purposes of each
Restricted Share Unit Award.

 

“Unrestricted
Share Award” shall mean an Award granted under Article IX of the Plan of Common Stock which are not subject to Restrictions.

 

“Unrestricted
Share Award Agreement” shall mean a written agreement between the Company and a Holder with respect to an Unrestricted Share Award.

 

Article
III.

EFFECTIVE
DATE OF PLAN

 

The
Plan shall be effective as of June 29, 2022 (the “Effective Date”), subject to approval by the stockholders of the Company.

 

Article
IV.

ADMINISTRATION

 

Section
4.01 Administration. The Plan shall be administered by the Committee.

 

Section
4.02 Powers. Subject to the provisions of the Plan, the Committee shall have the sole authority, in its discretion, to make all
determinations under the Plan, including, but not limited to, determining which Employees, Directors or Consultants shall receive an
Award, the time or times when an Award shall be made (the date of grant of an Award shall be the date on which the Award is awarded by
the Committee), what type of Award shall be granted, the term of an Award, the date or dates on which an Award vests (including acceleration
of vesting), the form of any payment to be made pursuant to an Award, the terms and conditions of an Award (including the forfeiture
of the Award (and/or any financial gain) if the Holder of the Award violates any applicable restrictive covenant thereof), the Restrictions
under a Restricted Share Award and the number of Common Stock which may be issued under an Award, all as applicable. In making such determinations,
the Committee may take into account the nature of the services rendered by the respective Employees, Directors and Consultants, their
present and potential contribution to the Company’s (or the Affiliate’s) success and such other factors as the Committee,
in its discretion, shall deem relevant.

 

Section
4.03 Additional Powers. The Committee shall have such additional powers as are delegated to it under the other provisions of the
Plan. Subject to the express provisions of the Plan, the Committee is authorized to construe the Plan and the respective Award Agreements
executed hereunder, to prescribe such rules and regulations relating to the Plan as it may deem advisable to carry out the intent of
the Plan, and to determine the terms, restrictions and provisions of each Award, including such terms, restrictions and provisions as
shall be requisite in the judgment of the Committee to cause designated Options to qualify as Incentive Share Options, and to make all
other determinations necessary or advisable for administering the Plan. The Committee may correct any defect or supply any omission or
reconcile any inconsistency in any Award Agreement in the manner and to the extent it shall deem expedient to carry it into effect. The
determinations of the Committee on the matters referred to in this Article IV shall be conclusive and binding on the Company and all
Holders.

 

    	-4-

     

    

 

Section
4.04 Delegation. The Committee may delegate to one or more officers or Directors of the Company, subject to such terms,
conditions and limitations as the Committee may establish, in its sole discretion, the authority to grant Awards; provided, however,
that the Committee shall not delegate such authority (i) with regard to grants of Awards to be made to officers of the Company or
any Affiliate who are subject to Section 16 of the Exchange Act, or (ii) in such a manner as would cause the Plan not to comply with
the requirements of applicable law or applicable exchange rules.

 

Section
4.05 Power and Authority of the Board. Notwithstanding anything to the contrary contained herein, (i) the Board may, at any
time and from time to time, without any further action of the Committee, exercise the powers and duties of the Committee under the
Plan, unless the exercise of such powers and duties by the Board would cause the Plan not to comply with the requirements of Rule
16b-3, other applicable law or applicable exchange rules, and (ii) only the Committee (or another committee of the Board comprised
of directors who qualify as independent directors within the meaning of the independence rules of any applicable securities exchange
where the shares of Common Stock are then listed) may grant Awards to Directors who are not also Employees.

 

Article
V.

SHARES
SUBJECT TO PLAN AND LIMITATIONS THEREON

 

Section
5.01 Shares Grant and Award Limits. The Committee may from time to time grant Awards to one or more Employees, Directors and/or
Consultants determined by it to be eligible for participation in the Plan in accordance with the provisions of Article VI. Subject to
this Article V and Article XII, the aggregate number of Common Shares that may be issued under the Plan is limited to 20% of the overall
outstanding shares of the Company. The Common Stock shall be deemed to have been issued under the Plan solely to the extent actually
issued and delivered pursuant to an Award.

 

Section
5.02 Adjustment of Award Limitations. The maximum number of Common Shares set forth in Section 5.01 shall be adjusted as
follows:

 

	 	(a)	Increased
    by 20% of the amount of any increase in the issued and outstanding number of Common Shares of the Company; plus
	 	 	 
	 	(b)	Increased
    by 5% annually; plus
	 	 	 
	 	(c)	Increased
    by any additional Shares that become available for issuance under the Plan under this Article V.

 

Section
5.03 Share Reserve Return.

 

	 	(a)	Options
    and Stock Appreciation Rights. If an Option or Stock Appreciation Right expires or becomes unexercisable without having been
    exercised in full or is surrendered under an Exchange Program, the unissued Shares subject to the Option or Stock Appreciation Right
    will become available for future issuance under the Plan.
	 	 	 
	 	(b)	Share
    Appreciation Rights. Only Shares actually issued pursuant to a Share Appreciation Right (i.e., the net Shares issued) will cease
    to be available under the Plan; all remaining Shares originally subject to the Share Appreciation Right will remain available for
    future issuance under the Plan.
	 	 	 
	 	(c)	Full-Value
    Awards. Shares issued pursuant to Awards of Restricted Shares, Restricted Share Units that are reacquired by the Company due
    to failure to vest or are forfeited to the Company will become available for future issuance under the Plan.
	 	 	 
	 	(d)	Withheld
    Shares. Shares used to pay the Exercise Price of an Award or to satisfy Tax Withholdings related to an Award will become available
    for future issuance under the Plan.

 

    	-5-

     

    

 

	 	(e)	Cash-Settled
    Awards. If any portion of an Award under the Plan is paid to a Participant in cash rather than Shares, that cash payment will
    not reduce the number of Shares available for issuance under the Plan.

 

Section
5.04 Share Reserve. The Company, during the term of this Plan, will at all times reserve and keep available such number of Shares
as will be sufficient to satisfy the requirements of the Plan.

 

Section
5.05 Prior Equity Plan. On and after stockholder approval of this Plan, no awards shall be granted under the Existing Plan, but
all outstanding awards previously granted under that plan shall remain outstanding and subject to the plan’s terms. However, to
the extent that an award under the Existing Plan lapses, expires, is canceled, is terminated unexercised or ceases to be exercisable
for any reason, or the rights of its holder terminate, any Common Shares subject to such award shall again be available for the grant
of a new Award under this Plan.

 

Section
5.06 Common Stock Offered. The Common Stock to be offered pursuant to the grant of an Award may be authorized but unissued Common
Stock, or Common Stock previously issued and outstanding and reacquired by the Company.

 

Section
5.07 Limitations on Awards for Directors. Notwithstanding any provision to the contrary in the Plan, the sum of the grant date
fair value of equity-based Awards (such value computed as of the date of grant in accordance with applicable financial accounting rules)
and the amount of any cash-based compensation granted to a Director during any calendar year shall not exceed Three Hundred Thousand
Dollars ($300,000). The independent members of the Board may make exceptions to this limit for a non-executive chair of the Board, provided
that the non-employee Director receiving such additional compensation may not participate in the decision to award such compensation.

 

Article
VI.

ELIGIBILITY
FOR AWARDS

 

Awards
made under the Plan may be granted solely to persons who, at the time of grant, are Employees, Directors or Consultants (or any such
person to whom an offer of employment or engagement with the Company or any Affiliate is extended). An eligible person must be a natural
person, and may only be granted an Award in connection with the provision of services not related to capital raising or promoting or
maintaining a market for the Common Stock. An Award may be granted on more than one occasion to the same Employee, Director or Consultant,
and, subject to the limitations set forth in the Plan, such Award may include a Non-Qualified Share Option, a Restricted Share Award,
an Unrestricted Share Award, a Share Appreciation Right, or any combination thereof or, solely for Employees, an Incentive Share Option.

 

Article
VII.

OPTIONS

 

Section
7.01 Option Period. The term of each Option shall be as specified in the Option Agreement; provided, however, that except as set
forth in Section 7.03, no Option shall be exercisable after the expiration of ten (10) years from the date of its grant.

 

Section
7.02 Limitations on Exercise of Option. An Option shall be exercisable in whole or in such installments and at such times as specified
in the Option Agreement.

 

Section
7.03 Special Limitations on Incentive Share Options. To the extent that the aggregate Fair Market Value (determined at the time
the respective Incentive Share Option is granted) of Common Stock with respect to which Incentive Share Options are exercisable for the
first time by an individual during any calendar year under all plans of the Company and any parent corporation or subsidiary corporation
thereof (both as defined in Section 424 of the Code) which provide for the grant of Incentive Share Options exceeds One Hundred Thousand
Dollars ($100,000) (or such other individual limit as may be in effect under the Code on the date of grant), the portion of such Incentive
Share Options that exceeds such threshold shall be treated as Non-Qualified Share Options. Incentive Share Options shall be granted to
Employees only. The Committee shall determine, in accordance with applicable provisions of the Code, Treasury Regulations and other administrative
pronouncements, which of a Holder’s Options, which were intended by the Committee to be Incentive Share Options when granted to
the Holder, will not constitute Incentive Share
Options because of such limitation, and shall notify the Holder of such determination as soon as practicable after such determination.
No Incentive Share Option shall be granted to an Employee if, at the time the Incentive Share Option is granted, such Employee is a Ten
Percent Shareholder, unless (i) at the time such Incentive Share Option is granted the Option price is at least one hundred ten percent
(110%) of the Fair Market Value of the Common Stock subject to the Incentive Share Option, and (ii) such Incentive Share Option by its
terms is not exercisable after the expiration of five (5) years from the date of grant. No Incentive Share Option shall be granted more
than ten (10) years from the date on which the Plan is approved by the Company’s stockholders. The designation by the Committee
of an Option as an Incentive Share Option shall not guarantee the Holder that the Option will satisfy the applicable requirements for
“incentive stock option” status under Section 422 of the Code.

 

    	-6-

     

    

 

Section
7.04 Option Agreement. Each Option shall be evidenced by an Option Agreement in such form and containing such provisions not inconsistent
with the provisions of the Plan as the Committee from time to time shall approve, including, but not limited to, provisions intended
to qualify an Option as an Incentive Share Option. An Option Agreement may provide for the payment of the Option price, in whole or in
part, by the delivery of a number of Common Stock (plus cash if necessary) that have been owned by the Holder for at least six (6) months
and having a Fair Market Value equal to such Option price, or such other forms or methods as the Committee may determine from time to
time, in each case, subject to such rules and regulations as may be adopted by the Committee. Each Option Agreement shall specify the
effect of termination of employment, Director status or Consultant status on the exercisability of the Option. Moreover, without limiting
the generality of the foregoing, an Option Agreement may provide for a “cashless exercise” of the Option, in whole or in
part, by (a) establishing procedures whereby the Holder, by a properly-executed written notice, directs (i) an immediate market sale
or margin loan as to all or a part of Common Stock to which he is entitled to receive upon exercise of the Option, pursuant to an extension
of credit by the Company to the Holder of the Option price, (ii) the delivery of the Common Stock from the Company directly to a brokerage
firm, and (iii) the delivery of the Option price from sale or margin loan proceeds from the brokerage firm directly to the Company, or
(b) reducing the number of Common Stock to be issued upon exercise of the Option by the number of such Shares having an aggregate Fair
Market Value equal to the Option price (or portion thereof to be so paid) as of the date of the Option’s exercise. Each Option
Agreement shall specify the effect of the termination of the Holder’s employment, Director status or Consultant status on the exercisability
of the Option. An Option Agreement may also include provisions relating to (i) subject to the provisions hereof, accelerated vesting
of Options, including, but not limited to, upon the occurrence of a Change of Control, (ii) tax matters (including provisions covering
any applicable Employee wage withholding requirements), and (iii) any other matters not inconsistent with the terms and provisions of
the Plan that the Committee shall, in its sole discretion, determine. The terms and conditions of the respective Option Agreements need
not be identical.

 

Section
7.05 Option Price and Payment. The price at which a Common Share may be purchased upon exercise of an Option shall be determined
by the Committee and shall not be less than the Fair Market Value of a Common Share on the date of grant of such Option; provided, however,
that such Option price as determined by the Committee shall be subject to adjustment as provided in Article XII. The Option price or
portion thereof shall be paid in full in the manner prescribed by the Committee as set forth in the Plan and the applicable Option Agreement,
which manner, with the consent of the Committee, may include the withholding of Common Stock otherwise issuable in connection with the
exercise of the Option, for purposes of Section 7.04(b). Separate share certificates shall be issued by the Company for those Common
Stock acquired pursuant to the exercise of an Incentive Share Option and for those Common Stock acquired pursuant to the exercise of
a Non-Qualified Share Option.

 

Section
7.06 Stockholder Rights and Privileges. The Holder of an Option shall be entitled to all the privileges and rights of a stockholder
of the Company solely with respect to such Common Stock as have been purchased under the Option and for which share certificates have
been registered in the Holder’s name.

 

Section
7.07 Options and Rights in Substitution for Stock or Share Options Granted by Other Corporations. Options may be granted under
the Plan from time to time in substitution for stock or share options held by individuals employed by entities who become Employees as
a result of a merger or consolidation of the employing entity with the Company or any Affiliate, or the acquisition by the Company or
an Affiliate of the assets of the employing entity or the acquisition by the Company or an Affiliate of stock or shares of the employing
entity with the result that such employing entity becomes an Affiliate. Notwithstanding Section 7.05, the Committee may designate a purchase
price below Fair Market Value on the date of grant if the Option is granted in substitution for a stock option previously granted by
an entity that is acquired by or merged with the Company or an Affiliate.

 

    	-7-

     

    

 

Section
7.08 Prohibition Against Repricing. Except to the extent (i) approved in advance by holders of a majority of the shares of the
Company entitled to vote generally in the election of directors, or (ii) as a result of any Change of Control or any adjustment as provided
in Article XII, the Committee shall not have the power or authority to reduce, whether through amendment or otherwise, the exercise price
under any outstanding Option or Share Appreciation Right, or to grant any new Award or make any payment of cash in substitution for or
upon the cancellation of Options and/or Share Appreciation Rights previously granted.

 

Article
VIII. 

RESTRICTED
SHARE AWARDS

 

Section
8.01 Restriction Period. At the time a Restricted Share Award is made, the Committee shall establish the Restriction Period applicable
to such Award. Each Restricted Share Award may have a different Restriction Period, in the discretion of the Committee. The Restriction
Period applicable to a particular Restricted Share Award shall not be changed except as permitted by Section 8.02.

 

Section
8.02 Other Terms and Conditions. Common Stock awarded pursuant to a Restricted Share Award shall be represented by a share certificate
registered in the name of the Holder of such Restricted Share Award. If provided for under the Restricted Share Award Agreement, the
Holder shall have the right to vote Common Stock subject thereto and to enjoy all other stockholder rights, including the entitlement
to receive dividends on the Common Stock during the Restriction Period, except that (i) the Holder shall not be entitled to delivery
of the share certificate until the Restriction Period shall have expired, (ii) the Company shall retain custody of the share certificate
during the Restriction Period (with a share power endorsed by the Holder in blank), (iii) the Holder may not sell, transfer, pledge,
exchange, hypothecate or otherwise dispose of the Common Stock during the Restriction Period, and (iv) a breach of the terms and conditions
established by the Committee pursuant to the Restricted Share Award Agreement shall cause a forfeiture of the Restricted Share Award.
At the time of such Award, the Committee may, in its sole discretion, prescribe additional terms and conditions or restrictions relating
to Restricted Share Awards, including, but not limited to, rules pertaining to the effect of termination of employment, Director status
or Consultant status prior to expiration of the Restriction Period. Such additional terms, conditions or restrictions shall be set forth
in a Restricted Share Award Agreement made in conjunction with the Award. Such Restricted Share Award Agreement may also include provisions
relating to (i) subject to the provisions hereof, accelerated vesting of Awards, including, but not limited to, accelerated vesting upon
the occurrence of a Change of Control, (ii) tax matters (including provisions covering any applicable Employee wage withholding requirements),
and (iii) any other matters not inconsistent with the terms and provisions of the Plan that the Committee shall, in its sole discretion,
determine. The terms and conditions of the respective Restricted Share Agreements need not be identical.

 

Section
8.03 Payment for Restricted Shares. The Committee shall determine the amount and form of any payment from a Holder for Common
Stock received pursuant to a Restricted Share Award, if any, provided that in the absence of such a determination, a Holder shall not
be required to make any payment for Common Stock received pursuant to a Restricted Share Award, except to the extent otherwise required
by law.

 

Section
8.04 Restricted Share Award Agreements. At the time any Award is made under this Article VIII, the Company and the Holder shall
enter into a Restricted Share Award Agreement setting forth each of the matters contemplated hereby and such other matters as the Committee
may determine to be appropriate.

 

Article
IX. 

UNRESTRICTED
SHARE AWARDS

 

Pursuant
to the terms of the applicable Unrestricted Share Award Agreement, a Holder may be awarded (or sold) Common Stock which are not subject
to Restrictions, in consideration for past services rendered thereby to the Company or an Affiliate or for other valid consideration.

 

    	-8-

     

    

 

Article
X.

RESTRICTED
SHARE UNIT AWARDS

 

Section
10.01 Terms and Conditions. The Committee shall set forth in the applicable Restricted Share Unit Award Agreement the individual
service-based vesting requirement which the Holder would be required to satisfy before the Holder would become entitled to payment pursuant
to Section 10.02 and the number of Units awarded to the Holder. At the time of such Award, the Committee may, in its sole discretion,
prescribe additional terms and conditions or restrictions relating to Restricted Share Unit Awards, including, but not limited to, rules
pertaining to the effect of termination of employment, Director status or Consultant status prior to expiration of the applicable vesting
period. The terms and conditions of the respective Restricted Share Unit Award Agreements need not be identical.

 

Section
10.02 Payments. The Holder of a Restricted Share Unit shall be entitled to receive a cash payment equal to the Fair Market Value
of an Common Share, or one (1) Common Share, as determined, in the sole discretion, of the Committee and as set forth in the Restricted
Share Unit Award Agreement, for each Restricted Share Unit subject to such Restricted Share Unit Award, if the Holder satisfies the applicable
vesting requirement.

 

Article
XI.

SHARE
APPRECIATION RIGHTS

 

Section
11.01 Terms and Conditions. The Committee shall set forth in the applicable Share Appreciation Right Award Agreement the terms
and conditions of the Share Appreciation Right, including (i) the base value (the “Base Value”) for the Share Appreciation
Right, which shall be not less than the Fair Market Value of a Common Share on the date of grant of the Share Appreciation Right (unless
granted in substitution for an appreciation right previously granted by an entity that is acquired by or merged with the Company or an
Affiliate), (ii) the number of shares of Common Stock subject to the Share Appreciation Right, (iii) the period during which the Share
Appreciation Right may be exercised; provided, however, that no Share Appreciation Right shall be exercisable after the expiration of
ten (10) years from the date of its grant, and (iv) any other special rules and/or requirements which the Committee imposes upon the
Share Appreciation Right. Upon the exercise of some or all of the portion of a Share Appreciation Right, the Holder shall receive a payment
from the Company, in cash or in the form of Common Stock having an equivalent Fair Market Value or in a combination of both, as determined,
in the sole discretion of the Committee, equal to the product of:

 

(a)
The excess of (i) the Fair Market Value of a Common Share on the date of exercise, over (ii) the Base Value, multiplied
by;

 

(b)
The number of Common Stock with respect to which the Share Appreciation Right is exercised.

 

Article
XII.

RECAPITALIZATION
OR REORGANIZATION

 

Section
12.01 Adjustments to Common Stock. The shares with respect to which Awards may be granted under the Plan are Common Stock as
presently constituted; provided, however, that if, and whenever, prior to the expiration or distribution to the Holder of Common
Stock underlying an Award theretofore granted, the Company shall effect a subdivision or consolidation of the Common Stock or the
payment of a Common Share dividend on Common Stock without receipt of consideration by the Company, the number of Common Stock with
respect to which such Award may thereafter be exercised or satisfied, as applicable, (i) in the event of an increase in the number
of outstanding Common Stock, shall be proportionately increased, and the purchase price per Common Share shall be proportionately
reduced, and (ii) in the event of a reduction in the number of outstanding Common Stock, shall be proportionately reduced, and the
purchase price per Common Share shall be proportionately increased. Notwithstanding the foregoing or any other provision of this
Article XII, any adjustment made with respect to an Award (x) which is an Incentive Share Option, shall comply with the requirements
of Section 424(a) of the Code, and in no event shall any adjustment be made which would render any Incentive Share Option granted
under the Plan to be other than an “incentive stock option” for purposes of Section 422 of the Code, and (y) which is a
Non-Qualified Share Option, shall comply with the requirements of Section 409A of the Code, and in no event shall any adjustment be
made which would render any Non-Qualified Share Option granted under the Plan to become subject to Section 409A of the
Code.

 

    	-9-

     

    

 

Section
12.02 Recapitalization. If the Company recapitalizes or otherwise changes its capital structure, thereafter upon any exercise
or satisfaction, as applicable, of a previously granted Award, the Holder shall be entitled to receive (or entitled to purchase, if applicable)
under such Award, in lieu of the number of Common Stock then covered by such Award, the number and class of shares and securities to
which the Holder would have been entitled pursuant to the terms of the recapitalization if, immediately prior to such recapitalization,
the Holder had been the holder of record of the number of Common Stock then covered by such Award.

 

Section
12.03 Other Events. In the event of changes to the outstanding Common Stock by reason of extraordinary cash dividend, reorganization,
mergers, consolidations, combinations, split-ups, spin-offs, exchanges, stock split, reverse stock split or other relevant changes in
capitalization occurring after the date of the grant of any Award and not otherwise provided for under this Article XII, any outstanding
Awards and any Award Agreements evidencing such Awards shall be adjusted by the Committee, in such manner as the Committee shall deem
equitable or appropriate taking into consideration the applicable accounting and tax consequences, as to the number and price of Common
Stock or other consideration subject to such Awards. In the event of any adjustment pursuant to Sections 12.01, 12.02 or this Section
12.03, the aggregate number of Common Stock available under the Plan pursuant to Section 5.01 may be appropriately adjusted by the Committee,
the determination of which shall be conclusive. In addition, the Committee may make provision for a cash payment to a Holder or a person
who has an outstanding Award. The number of Common Stock subject to any Award shall be rounded to the nearest whole number.

 

Section
12.04 Powers Not Affected. The existence of the Plan and the Awards granted hereunder shall not affect in any way the right or
power of the Board or of the stockholders of the Company to make or authorize any adjustment, recapitalization, reorganization or other
change of the Company’s capital structure or business, any merger or consolidation of the Company, any issue of debt or equity
securities ahead of or affecting Common Stock or the rights thereof, the dissolution or liquidation of the Company or any sale, lease,
exchange or other disposition of all or any part of its assets or business or any other corporate act or proceeding.

 

Section
12.05 No Adjustment for Certain Awards. Except as hereinabove expressly provided, the issuance by the Company of shares of any
class or securities convertible into shares of any class, for cash, property, labor or services, upon direct sale, upon the exercise
of rights or warrants to subscribe therefor or upon conversion of shares or obligations of the Company convertible into such shares or
other securities, and in any case whether or not for fair value, shall not affect previously granted Awards, and no adjustment by reason
thereof shall be made with respect to the number of Common Stock subject to Awards theretofore granted or the purchase price per Common
Share, if applicable.

 

Article
XIII.

AMENDMENT
AND TERMINATION OF PLAN

 

The
Plan shall continue in effect, unless sooner terminated pursuant to this Article XIII, until the tenth (10th) anniversary of the date
on which it is adopted by the Board (except as to Awards outstanding on that date). The Board, in its discretion, may terminate the Plan
at any time with respect to any shares for which Awards have not theretofore been granted; provided, however, that the Plan’s termination
shall not materially and adversely impair the rights of a Holder with respect to any Award theretofore granted without the consent of
the Holder. The Board shall have the right to alter or amend the Plan or any part hereof from time to time; provided, however, stockholder
approval shall be required for ay modification of the Plan that (i) requires stockholder approval under the rules or regulations of the
Securities and Exchange Commission or any securities exchange applicable to the Company, (ii) increases the number of shares authorized
under the Plan as specified in Section 5.01, (iii) increases the dollar limitation specified in Section 5.04, or (iv) amends, modifies
or suspends Section 7.08 (repricing prohibitions) or this Article XIII. In addition, unless otherwise permitted under the Award Agreement,
no change in any Award theretofore granted may be made which would materially and adversely impair the rights of a Holder with respect
to such Award without the consent of the Holder.

 

    	-10-

     

    

 

Article
XIV.

MISCELLANEOUS

 

Section
14.01 No Right to Award. Neither the adoption of the Plan by the Company nor any action of the Board or the Committee shall be
deemed to give an Employee, Director or Consultant any right to an Award except as may be evidenced by an Award Agreement duly executed
on behalf of the Company, and then solely to the extent and on the terms and conditions expressly set forth therein.

 

Section
14.02 No Rights Conferred. Nothing contained in the Plan shall (i) confer upon any Employee any right with respect to continuation
of employment with the Company or any Affiliate, (ii) interfere in any way with any right of the Company or any Affiliate to terminate
the employment of an Employee at any time, (iii) confer upon any Director any right with respect to continuation of such Director’s
membership on the Board, (iv) interfere in any way with any right of the Company or an Affiliate to terminate a Director’s membership
on the Board at any time, (v) confer upon any Consultant any right with respect to continuation of such Consultant’s consulting
engagement with the Company or any Affiliate, or (vi) interfere in any way with any right of the Company or an Affiliate to terminate
a Consultant’s consulting engagement with the Company or an Affiliate at any time.

 

Section
14.03 Other Laws; No Fractional Shares; Withholding. The Company shall not be obligated by virtue of any provision of the Plan
to recognize the exercise of any Award or to otherwise sell or issue Common Stock in violation of any laws, rules or regulations, and
any postponement of the exercise or settlement of any Award under this provision shall not extend the term of such Award. Neither the
Company nor its directors or officers shall have any obligation or liability to a Holder with respect to any Award (or Common Stock issuable
thereunder) (i) that shall lapse because of such postponement, or (ii) for any failure to comply with the requirements of any applicable
law, rules or regulations, including, but not limited to, any failure to comply with the requirements of Section 409A of this Code. No
fractional Common Stock shall be delivered, nor shall any cash in lieu of fractional Common Stock be paid. The Company shall have the
right to deduct in cash (whether under this Plan or otherwise) in connection with all Awards any taxes required by law to be withheld
and to require any payments required to enable it to satisfy its withholding obligations. In the case of any Award satisfied in the form
of Common Stock, no Common Stock shall be issued unless and until arrangements satisfactory to the Company shall have been made to satisfy
any tax withholding obligations applicable with respect to such Award. Subject to such terms and conditions as the Committee may impose,
the Company shall have the right to retain, or the Committee may, subject to such terms and conditions as it may establish from time
to time, permit Holders to elect to tender, Common Stock (including Common Stock issuable in respect of an Award) to satisfy, in whole
or in part, the amount required to be withheld.

 

Section
14.04 No Restriction on Corporate Action. Nothing contained in the Plan shall be construed to prevent the Company or any Affiliate
from taking any corporate action which is deemed by the Company or such Affiliate to be appropriate or in its best interest, whether
or not such action would have an adverse effect on the Plan or any Award made under the Plan. No Employee, Director, Consultant, beneficiary
or other person shall have any claim against the Company or any Affiliate as a result of any such action.

 

Section
14.05 Restrictions on Transfer. No Award under the Plan or any Award Agreement and no rights or interests herein or therein, shall
or may be assigned, transferred, sold, exchanged, encumbered, pledged or otherwise hypothecated or disposed of by a Holder except (i)
by will or by the laws of descent and distribution, or (ii) except for an Incentive Share Option, by gift to any Family Member of the
Holder. An Award may be exercisable during the lifetime of the Holder only by such Holder or by the Holder’s guardian or legal
representative unless it has been transferred by gift to a Family Member of the Holder, in which case it shall be exercisable solely
by such transferee. Notwithstanding any such transfer, the Holder shall continue to be subject to the withholding requirements provided
for under Section 14.3 hereof.

 

Section
14.06 Beneficiary Designations. The Committee may also establish procedures as it deems appropriate for a Holder to designate
a person or persons, as beneficiary or beneficiaries, to exercise the rights of the Holder and receive any property distributable with
respect to any Award in the event of the Holder’s death. In the absence of any such written beneficiary designation, for purposes
of the Plan, a Holder’s beneficiary shall be the Holder’s estate.

 

    	-11-

     

    

 

Section
14.07 Rule 16b-3. It is intended that the Plan and any Award made to a person subject to Section 16 of the Exchange Act shall
meet all of the requirements of Rule 16b-3. If any provision of the Plan or of any such Award would disqualify the Plan or such Award
under, or would otherwise not comply with the requirements of, Rule 16b-3, such provision or Award shall be construed or deemed to have
been amended as necessary to conform to the requirements of Rule 16b-3.

 

Section
14.08 Section 409A. Notwithstanding anything in the Plan or any Award to the contrary, to the extent that any amount or benefit
that constitutes “deferred compensation” to a Holder under Section 409A of the Code and applicable guidance thereunder is
otherwise payable or distributable to a Holder under the Plan or any Award solely by reason of the occurrence of a change in control
event or due to the Holder’s disability or “separation from service” (as such term is defined under Section 409A of
the Code), such amount or benefit will not be payable or distributable to the Holder by reason of such circumstance unless the Committee
determines in good faith that (i) the circumstances giving rise to such change in control event, disability or separation from service
meet the definition of a change in control event, disability or separation from service, as the case may be, in Section 409A of the Code
and applicable proposed or final regulations, or (ii) the payment or distribution of such amount or benefit would be exempt from the
application of Section 409A of the Code by reason of the short-term deferral exemption or otherwise. Any payment or distribution that
otherwise would be made to a Holder who is a “specified employee” (as defined under Section 409A of the Code) on account
of separation from service may not be made before the date which is six (6) months after the date of the specified employee’s separation
from service (or if earlier, upon the specified employee’s death) unless the payment or distribution is exempt from the application
of Section 409A of the Code by reason of the short-term deferral exemption or otherwise.

 

Section
14.09 Indemnification. Each person who is or shall have been a member of the Board or of the Committee shall be indemnified and
held harmless by the Company against and from any loss, cost, liability or expense that may be imposed upon or reasonably incurred thereby
in connection with or resulting from any claim, action, suit or proceeding to which such person may be made a party or may be involved
by reason of any action taken or failure to act under the Plan and against and from any and all amounts paid thereby in settlement thereof,
with the Company’s approval, or paid thereby in satisfaction of any judgment in any such action, suit or proceeding against such
person; provided, however, that such person shall give the Company an opportunity, at its own expense, to handle and defend the same
before he or she undertakes to handle and defend it on his or her own behalf. The foregoing right of indemnification shall not be exclusive
and shall be independent of any other rights of indemnification to which such persons may be entitled under the Company’s Articles
of Incorporation or By-laws, by contract, as a matter of law, or otherwise.

 

Section
14.10 Other Plans. No Award, payment or amount received hereunder shall be taken into account in computing an Employee’s
salary or compensation for the purposes of determining any benefits under any pension, retirement, life insurance or other benefit plan
of the Company or any Affiliate, unless such other plan specifically provides for the inclusion of such Award, payment or amount received.
Nothing in the Plan shall be construed to limit the right of the Company to establish other plans or to pay compensation to its employees,
directors and other service providers, in cash or property, in a manner which is not expressly authorized under the Plan.

 

Section
14.11 Limits of Liability. Any liability of the Company with respect to an Award shall be based solely upon the contractual obligations
created under the Plan and the Award Agreement. None of the Company, any member of the Board nor any member of the Committee shall have
any liability to any party for any action taken or not taken, in good faith, in connection with or under the Plan.

 

Section
14.12 Governing Law. Except as otherwise provided herein, the Plan shall be construed in accordance with Delaware law, without
regard to principles of conflicts of law.

 

Section
14.13 Severability of Provisions. If any provision of the Plan is held invalid or unenforceable, such invalidity or unenforceability
shall not affect any other provision of the Plan, and the Plan shall be construed and enforced as if such invalid or unenforceable provision
had not been included in the Plan.

 

Section
14.14 No Funding. The Plan shall be unfunded. The Company shall not be required to establish any special or separate fund or to
make any other segregation of funds or assets to ensure the payment of any Award.

 

Section
14.15 Headings. Headings used throughout the Plan are for convenience only and shall not be given legal significance.

 

Section
14.16 Terms of Award Agreements. Each Award shall be evidenced by an Award Agreement. The terms of the Award Agreements utilized
under the Plan need not be the same.

 

    	-12-Exhibit
10.7

 

 

EMPLOYMENT
AGREEMENT

 

THIS
AGREEMENT dated as of February 8th, 2022.

 

	BETWEEN:	 
	 	Bruush
    Oral Care Inc., a British Columbia company with a headquarters at 30 Wellington St W, 5th Floor, Toronto, Ontario M5L 1E2 (“Brüush”)
	 	 
	AND:	 
	 	 
	 	Matthew
    Kavanagh, an individual residing at [Redacted] (the “Employee”)

 

WHEREAS:

 

	A.	Brüush
    carries on business of manufacturing and distributing of oral care products under the brand name “Brüush”;
	 	 
	B.	Brüush
    wishes to hire the Employee as its Chief Financial Officer;
	 	 
	C.	Brüush
    and the Employee have agreed that the Employee will, from February 22nd, 2022 (the “Effective Date”), be employed by
    Brüush on the terms set out in this Agreement.

 

NOW
THEREFORE in consideration of the premises and mutual covenants herein, and other good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged by both parties, the parties hereby covenant and agree with each other as follows:

 

	1.	EMPLOYMENT
	 	 
	1.1	Effective
                                            Date and Term. The Employee’s employment hereunder shall commence on February 22nd,
                                            2022.
	 	 
	1.2	Position.
                                            Brüush hereby agrees to employ the Employee, and the Employee agrees to serve Brüush,
                                            in accordance with the terms of this Agreement in the position of Chief Financial Officer.
                                            As Chief Financial Officer, Employee will have the roles and responsibilities commensurate
                                            with this position, including managing the financial actions of Brüush, as well as
                                            directing and overseeing Brüush’s finance department.
	 	 
	1.3	Reporting.
                                            The Employee shall report to and be directly responsible to Aneil Manhas, Chief Executive
                                            Officer, or such other person or entity as Brüush may designate.

 

    	PRIVATE AND CONFIDENTIAL - Copyright © 2022 Brüush Oral Care Inc. All rights reserved. Brüush.com	1

     

    

 

	1.4	Full
                                            Attention and Effort. The Employee agrees to devote the Employee’s full time, abilities
                                            and energy to the faithful performance of the duties of the Position and during his employment
                                            with Brüush, the Employee shall not:

 

	 	(a)	engage
    in any other employment, consulting or other business activity while employed by Brüush without the prior written consent of
    Brüush, or
	 	 	 
	 	(b)	hold
    a beneficial interest in, directly or indirectly, any business similar to Brüush or to serve as an officer or director of any
    other entity without the prior written consent of Brüush. Such restriction shall not apply to:

 

	 	(i)	holding
    less than 3% of the common shares of any publicly-listed company;
	 	 	 
	 	(ii)	shareholdings
    in and offices or directorships in companies beneficially owned exclusively by the Employee or any member of the Employee’s
    family provided they do not breach this Agreement; or
	 	 	 
	 	(iii)	director
    or office positions in charitable, non-profit or professional or industry organizations.

 

	1.5	Location
                                            of Performance of Work. Employee shall work remotely from their home residence in Vancouver,
                                            British Columbia until Brüush establishes an office in Vancouver, at which time Employee
                                            will be expected to work from the office. At all times, the Employee may also be expected
                                            to travel to, and perform the duties at, such other locations as may be reasonably determined
                                            by Brüush.

 

	2.	COMPENSATION

 

	2.1	Annual
                                            Salary. Brüush agrees to pay the Employee a salary in the amount of $200,000 dollars
                                            per year payable by monthly instalments. Brüush will review the Annual Salary from time
                                            to time during the term of this Agreement and may, in its sole discretion, increase the Annual
                                            Salary.

 

	2.2	Stock
                                            Options Grant. The Employee shall receive stock options to acquire 150,000 Class B common
                                            shares of Brüush at a strike price equal to $1.80 per share. The stock options will
                                            vest annually in equal increments of 37,500 Class B common shares per year over a four-year
                                            term. All stock option grants will be subject to the terms of Brüush’s Employee
                                            Share Option Plan and any applicable Share Option Agreement.

 

	2.3	Benefits.
                                            Employee shall be entitled to participate in the employee benefit programs provided to Brüush’s
                                            employees, subject to applicable underwriting criteria. All insured benefits are subject
                                            to the terms and conditions of the applicable policies.

 

	2.4	Vacation.
                                            The Employee shall be entitled to take vacation during each calendar year at such time or
                                            times as shall be agreed between the Employee and Brüush, for 20 working days per calendar
                                            year, pro-rated to the start date.

 

	2.5	Expenses.
                                            The Employee shall be reimbursed by Brüush for all out-of-pocket expenses actually,
                                            necessarily and properly incurred by the Employee in the discharge of duties for Brüush.
                                            The Employee agrees that such reimbursements shall be due only after the Employee has rendered
                                            an itemized expense account, together with receipts where applicable, showing all monies
                                            actually incurred on behalf of Brüush and such other information as may be required
                                            and requested by Brüush.

 

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	2.6	Statutory
                                            Deductions and Taxes. Brüush will be entitled to withhold from any compensation,
                                            benefits or amounts payable under this Agreement all applicable federal and provincial taxes
                                            and other statutory deductions as may be required from time to time pursuant to any applicable
                                            law or governmental regulation or ruling provided Brüush shall remit same to the appropriate
                                            governmental authority in accordance with applicable laws.

 

	3.	OBLIGATIONS
                                            OF THE EMPLOYEE

 

	3.1	Confidentiality.
                                            In this Agreement, “Confidential Information” means all information of Brüush,
                                            including information relating to the assets, business plans, employees, equipment, financial
                                            statements and financial performance, intellectual property, inventory, market strategies,
                                            operations, pricing, products, suppliers, and trade secrets of Brüush and the business,
                                            whether communicated in written form, orally, visually, demonstratively, technically or by
                                            any other electronic form or other media, or committed to memory, and whether or not designated,
                                            marked, labeled or identified as confidential or proprietary, including:

 

	 	a)	personal
    information and all analyses, compilations, records, data, reports, correspondence, memoranda, specifications, materials, applications,
    technical data, studies, derivative works, reproductions, copies, extracts, summaries or other documents containing or based upon,
    in whole or in part, any of the information listed above;

 

but
excluding information, other than personal information, which the Employee can demonstrate:

 

	 	b)	was
    available to or known by the public before such information was obtained by the Employee;
	 	 	 
	 	c)	is
    or was obtained from a source other than Brüush or any person bound by a duty of confidentiality to Brüush or the business;
    or
	 	 	 
	 	d)	is
    or becomes available to or known by the public other than as a result of improper disclosure by the Employee.

 

For
greater certainty, Confidential Information includes all information as defined herein whether acquired by the Employee before or after
the date of this Agreement.

 

	3.2	Restrictions
                                            on Confidentiality. The Employee acknowledges and agrees that in the course of its employment
                                            with Brüush, he or she will or has acquired Confidential Information. The parties agree
                                            that Brüush has all rights to use and possession of, title to and ownership of the Confidential
                                            Information and the Employee will deliver all of the Confidential Information in written,
                                            electronic form or other media that it possesses promptly to Brüush upon the termination
                                            of his or her employment with Brüush. Accordingly, the Employee agrees to hold in strict
                                            confidence and not disclose or use any Confidential Information, for any purpose, except
                                            as provided in this Section. The Employee further agrees that:

 

	 	a)	If
    he or she is required by any applicable law or by any governmental authority to disclose any Confidential Information, he or she
    will provide Brüush with prompt written notice of that requirement, so that Brüush may contest the disclosure of the Confidential
    Information and seek an appropriate protective order or other appropriate remedy;
	 	 	 
	 	b)	If,
    in the absence of a protective order or other appropriate remedy, the Employee is, in the reasonable opinion of its lawyers, required
    by any applicable law or by any governmental authority to disclose any Confidential Information or stands liable for contempt or
    to suffer other censure or penalty, then the Employee may, without liability under this Agreement, disclose that portion of the Confidential
    Information, but only that portion, that he or she is legally required to disclose;

 

    	PRIVATE AND CONFIDENTIAL - Copyright © 2022 Brüush Oral Care Inc. All rights reserved. Brüush.com	3

     

    

 

	 	c)	The
    Employee will notify Brüush immediately upon discovery of any breach of this Section or any unauthorized or unlawful disclosure,
    divulgence, communication or use of any Confidential Information; and
	 	 	 
	 	d)	The
    obligations and covenants contained in this Section will be perpetual.

 

	3.3	Restriction
                                            on Competition. The Employee agrees with Brüush to not, during his or her employment
                                            with Brüush, and for a period of 2 (two) years following the termination of such employment,
                                            in any capacity or manner, whether directly or indirectly, individually or in partnership
                                            or otherwise jointly or in concert with any other person:

 

	 	a)	advise,
    be engaged or interested in, be concerned or associated with, or carry on;
	 	 	 
	 	b)	lend
    money to, provide financial assistance to, or guarantee the debts or obligations of; or
	 	 	 
	 	c)	permit
    its or his or her name or any part of that name to be used or employed by any Person in connection with a business that competes
    in any manner with Brüush anywhere.

 

	3.4	Portfolio
                                            Exemption. There will be no default under Section 3.3 by virtue of the Employee holding,
                                            as a passive investor only, not more than five percent in the aggregate (including securities
                                            held by any persons acting jointly or in concert with the Employee) of the issued and outstanding
                                            securities of a person, the securities of which are listed on a recognized stock exchange
                                            or an organized securities market.

 

	3.5	Non-Solicitation
                                            of Employees. The Employee agrees with Brüush to not, during the Employee’s
                                            employment with Brüush, and for a period of 2 (two) years following the termination
                                            of such employment, in any capacity or manner, whether directly or indirectly, individually
                                            or in partnership or otherwise jointly or in concert with any other person:

 

	 	a)	induce
    or encourage any employee to leave the employment of Brüush, or authorize, assist, approve or encourage this action by any other
    person; or
	 	 	 
	 	b)	hire
    or attempt to hire or otherwise solicit any employee or authorize, assist, approve or encourage this action by any other person.

 

	4.	TERMINATION

 

	4.1	Probation
                                            Period. The first three months of employment, until May 22nd, 2022, shall constitute
                                            a probationary period during which period Brüush may, in its absolute discretion, terminate
                                            the Employee’s employment, for any reason without notice or cause.

 

	4.2	Resignation
                                            by the Employee. The Employee may resign employment by giving Brüush 14 days written
                                            notice (the end date of which is the “Resignation Effective Date”), in which
                                            event the Employee shall not be entitled to any severance payment but shall be entitled to
                                            receive all Annual Salary earned to the date of cessation of employment, together with any
                                            outstanding earned but untaken vacation pay, reimbursement of any final expenses and all
                                            Bonuses earned in respect of any period ending on or before the Resignation Effective Date
                                            (collectively, “Final Wages”). Brüush may, at its option, terminate the
                                            Employee’s employment prior to the end of such Resignation Effective Date, in which
                                            case, Brüush shall only be liable to pay the Employee Final Wages through to the Resignation
                                            Effective Date.

 

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	4.3	Termination
                                            Without Cause. Brüush may at any time terminate the Employee’s employment
                                            without just cause. If the Employee is terminated without just cause, Brüush will pay
                                            the Employee a lump sum amount equal to one month of the Employee’s then annual salary
                                            (the “Severance”). In such event, the Employee shall be entitled to receive Final
                                            Wages. This section shall apply except where the termination without cause of the Employee
                                            is due to a Change of Control (see section 4.5).

 

	4.4	Termination
                                            for Cause. Brüush may at any time terminate the Employee’s employment for
                                            just cause. In such event, the Employee shall not be entitled to any compensation or notice,
                                            but shall be entitled to receive Final Wages.

 

	4.5	Change
                                            in Control. A Change of Control means:

 

	 	(a)	the
    occurrence of or combination of, a sale of shares, amalgamation, merger or other consolidation of Brüush to which the beneficial
    shareholders of Brüush prior thereto do not retain more than 50% of the beneficial ownership of the company; or
	 	 	 
	 	(b)	a
    sale, lease, or disposition of all or substantially all of the assets of Brüush; and
	 	 	 
	 	(c)	For
    greater certainty, an initial public offering on a stock exchange shall not be deemed to constitute a Change of Control.

 

If
the Employee is terminated without cause 60 days preceding or 90 days following a Change in Control, the Employee will be entitled to
an amount equal to 25% of the Annual Salary in effect at the time of termination. Payment is conditional upon the Employee executing
a full and final release in favour of Brüush and its Affiliates (as defined in the Canada Business Corporations Act) and payment
shall be processed within 30 days of Brüush receiving the executed release.

 

If
within 90 days following a Change in Control, good reason exists (good reason shall mean, unless consented to in writing by the Employee,
a material decrease in title, position or responsibilities of the Employee, or any material reduction in Annual Salary), the Employee
shall be entitled to terminate employment by giving Brüush one month written notice (the end date of which is the “Notice
Effective Date”). Upon the completion of the Notice Effective Date, the Employee will be entitled to an amount equal to 25% of
the Annual Salary in effect at the time of the Notice Effective Date. Payment is conditional upon the Employee executing a full and final
release in favour of Brüush and its Affiliates and payment shall be processed within 30 days of Brüush receiving the executed
release.

 

	4.6	Incapacity.
                                            In the event the Employee is unable to perform substantially all of the Employee’s
                                            employment duties for a period of six months or more or for periods collectively exceeding
                                            6 months in any 12-month period, Brüush may, at its option, terminate this Agreement
                                            without advance notice or compensation. The Employee shall remain eligible for any disability
                                            benefits for which the Employee may qualify. The Employee acknowledges that the foregoing
                                            represents reasonable accommodation by Brüush of any disability causing such incapacity
                                            in view of the Employee’s role with Brüush.

 

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	4.7	Full
                                            Satisfaction and Release. The Employee agrees to accept the Severance in full satisfaction
                                            of any and all claims the Employee has or may have against Brüush arising out of such
                                            termination, including under applicable employment standards legislation and entitlement
                                            to reasonable notice under common law. The Employee agrees to sign and deliver a full and
                                            final release of Brüush of all such claims arising from such termination in return for
                                            payment of Severance in excess of employment standards minimum payments.

 

	4.8	Return
                                            of Property. On the cessation of employment for any reason, the Employee agrees to return
                                            to Brüush all property and information of Brüush, including all confidential information,
                                            which is in the Employee’s possession or control. Notwithstanding the foregoing, if
                                            such materials are in electronic form on non-removable media, the Employee will transmit
                                            a copy thereof to Brüush and thereafter delete all Confidential Information from all
                                            personal electronic devices using commercially reasonable means.

 

	4.9	Right
                                            to Deduct. Brüush shall have the right to offset any money properly due by the Employee
                                            to Brüush against any amounts payable by Brüush to the Employee under this Agreement.

 

	5.	SUCCESSORS
                                            OR ASSIGNS

 

	5.1	Successors.
                                            This Agreement shall enure to the benefit of, and be binding upon and shall be enforceable
                                            by, Brüush and the successors and permitted assigns of Brüush. Brüush will
                                            require any successor(s) (whether direct or indirect, by purchase, amalgamation, consolidation
                                            or otherwise) to all or substantially all of the business and/or assets of Brüush which
                                            is not automatically liable under this Agreement by operation of law to assume liability,
                                            jointly and severally with Brüush, for the performance by Brüush of its obligations
                                            under this Agreement.

 

	5.2	Assignment.
                                            Brüush may not assign this Agreement without the Employee’s prior written consent.
                                            Notwithstanding the foregoing, Brüush shall be entitled to assign this Agreement without
                                            the Employee’s consent to any Affiliate of Brüush on written notice to the Employee,
                                            provided there is no material change to the Employee’s terms of employment. The Affiliate
                                            shall assume liability, jointly and severally with Brüush, for the performance by Brüush
                                            of its obligations under this Agreement.

 

	5.3	Benefit
                                            Binding. This Agreement shall enure to the benefit of, shall be binding upon, and shall
                                            be enforceable by the Employee’s legal representatives, successors and assigns. If
                                            the Employee dies while any amounts are still payable to the Employee under this Agreement
                                            all such amounts, unless otherwise provided herein, shall be paid in accordance with the
                                            terms of this Agreement to such successors, assigns and legal representatives.

 

	6.	MISCELLANEOUS

 

	6.1	Applicable
                                            Laws and Forum. This Agreement and the employment of the Employee shall be governed,
                                            interpreted, construed and enforced according to the laws of the Province of British Columbia
                                            and the laws of Canada applicable therein, without reference to their conflict of laws principles.
                                            The parties agree that any proceeding arising out of this Agreement or the Employee’s
                                            employment with Brüush shall be brought exclusively in the courts of Vancouver, British
                                            Columbia.

 

	6.2	Employment
                                            Standards Act. The provisions of the applicable employment standards legislation shall
                                            prevail if greater than entitlements in this Agreement. In such case, the prevailing entitlement
                                            shall be limited to the minimum requirements of the applicable employment standards legislation.

 

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	6.3	Time.
                                            Time shall be of the essence of this Agreement.

 

	6.4	Entire
                                            Agreement. This Agreement and any other plan or document referred to herein represents
                                            the entire Agreement between the Employee and Brüush concerning the subject matter hereof
                                            and supersedes any previous oral or written communications, representations, understandings
                                            or agreements with Brüush or any officer or agent thereof, including, without limitation,
                                            the Employee’s prior consulting agreement with Brüush. This Agreement may only
                                            be amended or modified in writing signed by the parties.

 

	6.5	Notices.
                                            Any notice, acceptance or other document required or permitted hereunder shall be considered
                                            and deemed to have been duly given if delivered by hand or mailed by postage prepaid and
                                            addressed to the party for whom it is intended at the party’s address above or to such
                                            other address as the party may specify in writing to the other and shall be deemed to have
                                            been received if delivered, on the date of delivery, and if mailed as aforesaid, then, if
                                            sent and to be delivered within Canada, on the third business day following the date of mailing
                                            thereof or, if sent from or to a location outside Canada, on the fifth business day.

 

	6.6	Waiver.
                                            The waiver by the Employee or by Brüush of a breach of any provision of this Agreement
                                            by Brüush or by the Employee shall not operate or be construed as a waiver of any subsequent
                                            breach by Brüush or by the Employee.

 

	6.7	Rights
                                            and Remedies. The rights and remedies of the parties under this Agreement are cumulative
                                            and in addition to and not in substitution for any rights or remedies provided by law and
                                            in equity. Any single or partial exercise by any party hereto of any right or remedy for
                                            default or breach of any term, covenant or condition of this Agreement does not waive, alter,
                                            affect or prejudice any other right or remedy to which such party may be lawfully entitled
                                            for the same default or breach.

 

	6.8	Enforcement
                                            of Certain Clauses. In the event any provision of this Agreement is determined to be
                                            void or unenforceable for any reason, such portion shall be severed and such invalidity shall
                                            not affect the balance of the terms of this Agreement. The Employee’s obligations under
                                            this Agreement following cessation of employment shall remain in effect notwithstanding any
                                            alleged or actual breach by Brüush of any obligations to the Employee.

 

	6.9	Interpretation.
                                            Unless otherwise indicated, all dollar amounts referred to in this Agreement are in lawful
                                            money of Canada. Headings are included in this Agreement for convenience of reference only
                                            and do not form part of this Agreement. Except as the context requires, the word “including”
                                            is not meant to be limiting (whether or not used with phrases such as “without limitation”
                                            or “but not limited to”) and the word “or” is not meant to imply
                                            an exclusive relationship between the matters being connected.

 

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IN
WITNESS WHEREOF, this Agreement has been executed by the Parties hereto as of the date hereinbefore set forth.

 

	MATTHEW
    KAVANAGH	 	BRUUSH
    ORAL CARE INC.
	 	 	 	 
	 	 	 	 
	 	 	Name:	Aneil
    Manhas
	 	 	 	 
	 	 	Title:	Chief
    Executive Officer

 

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IN
WITNESS WHEREOF, this Agreement has been executed by the Parties hereto as of the date hereinbefore set forth.

 

	MATTHEW
    KAVANAGH	 	BRUUSH
    ORAL CARE INC.
	 	 	 	 
	 	 	 	 
	 	 	Name:	Aneil
    Manhas
	 	 	 	 
	 	 	Title:	Chief
    Executive Officer

 

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