Document:

Form of Restricted Stock Award Agreement

 Exhibit 10.3 
 RESTRICTED STOCK AWARD AGREEMENT 
 UNDER THE 

DESTINATION MATERNITY CORPORATION 
 2005 EQUITY INCENTIVE PLAN 
 THIS RESTRICTED STOCK AWARD AGREEMENT (this
“Agreement”) is made by and between Destination Maternity Corporation, a Delaware corporation, (the “Company”) and Christopher F. Daniel (the “Grantee”). 

WHEREAS, the Company maintains the Destination Maternity 2005 Equity Incentive Plan (the “Plan”) for the benefit of its
employees, directors, consultants, and other individuals who provide services to the Company; and 
 WHEREAS, the Plan permits
the grant of Restricted Stock; and 
 WHEREAS, to compensate the Grantee for his or her service to the Company and to further
align the Grantee’s financial interests with those of the Company’s other stockholders, the Board approved this Award of Restricted Stock on [            , 2011] (the
“Effective Date”), subject to the restrictions and on the terms and conditions contained in the Plan and this Agreement. 
 NOW, THEREFORE, in consideration of these premises and the agreements set forth herein, the parties, intending to be legally bound hereby, agree as follows: 

1. Award of Restricted Shares. The Company hereby awards the Grantee 10,000 Shares of Restricted Stock,
subject to the restrictions and on the terms and conditions set forth in this Agreement (the “Restricted Shares”). The terms of the Plan are hereby incorporated into this Agreement by this reference, as though fully set forth
herein. Except as otherwise provided herein, capitalized terms herein will have the same meaning as defined in the Plan. 

2. Vesting of Restricted Shares. The Restricted Shares are subject to forfeiture to the Company until they become
nonforfeitable in accordance with this Section 2. While subject to forfeiture, the Restricted Shares may not be sold, pledged, assigned, otherwise encumbered or transferred in any manner, whether voluntarily or involuntarily by the operation of
law. 
 (a) Vesting Based on Continued Service. 20% of the Restricted Shares will become nonforfeitable on each of the
first, second, third, fourth and fifth anniversaries of the Effective Date, provided in each case that the Grantee remains continuously employed or engaged by the Company through the applicable anniversary. 

(b) Unvested Shares Forfeited Upon Cessation of Service. Upon any cessation of the Grantee’s service with the Company
(whether initiated by the Company, Grantee or otherwise): (i) any Restricted Shares that are not then nonforfeitable will immediately and automatically, without any action on the part of the Company, be forfeited, and (ii) the Grantee will
have no further rights with respect to those shares. 

 3. Issuance of Shares. 

(a) The Company will cause the Restricted Shares to be issued in the Grantee’s name either by book-entry registration or issuance of
a stock certificate or certificates. 
 (b) While the Restricted Shares remain forfeitable, the Company will cause an
appropriate stop-transfer order to be issued and to remain in effect with respect to the Restricted Shares. As soon as practicable following the time that any Restricted Share becomes nonforfeitable (and provided that appropriate arrangements have
been made with the Company for the withholding or payment of any taxes that may be due with respect to such Share), the Company will cause that stop-transfer order to be removed. The Company may also condition delivery of certificates for Restricted
Shares upon receipt from the Grantee of any undertakings that it may determine are appropriate to facilitate compliance with federal and state securities laws. 
 (c) If any certificate is issued in respect of Restricted Shares, that certificate will be legended as described in Section 8(b) of the Plan and held in escrow by the Company’s secretary or his
or her designee. In addition, the Grantee may be required to execute and deliver to the Company a stock power with respect to those Restricted Shares. At such time as those Restricted Shares become nonforfeitable, the Company will cause a new
certificate to be issued without that portion of the legend referencing the previously applicable forfeiture conditions and will cause that new certificate to be delivered to the Grantee (again, provided that appropriate arrangements have been made
with the Company for the withholding or payment of any taxes that may be due with respect to such Shares). 
 4.
Substitute Property. If, while any of the Restricted Shares remain subject to forfeiture, there occurs a merger, reclassification, recapitalization, stock split, stock dividend or other similar event or transaction resulting
in new, substituted or additional securities being issued or delivered to the Grantee by reason of the Grantee’s ownership of the Restricted Shares, such securities will constitute “Restricted Shares” for all purposes of this
Agreement and any certificate issued to evidence such securities will immediately be deposited with the secretary of the Company (or his or her designee) and subject to the escrow described in Section 3(c), above. 

5. Rights of Grantee During Restricted Period. The Grantee will have the right to vote the Restricted Shares and to
receive dividends and distributions with respect to the Restricted Shares; provided, however, that any cash dividends or distributions paid in respect of the Restricted Shares while those Shares remain subject to forfeiture will be delivered
to the Grantee only if and when the Restricted Shares giving rise to such dividends or distributions become nonforfeitable. 

6. Securities Laws. The Board may from time to time impose any conditions on the Restricted Shares as it deems
necessary or advisable to ensure that the Restricted Shares are issued and resold in compliance with the Securities Act of 1933, as amended. 
 7. Tax Consequences. The Grantee acknowledges that the Company has not advised the Grantee regarding the Grantee’s income tax liability in connection with the grant of or the
lapse of forfeiture restrictions on the Restricted Shares. The Grantee has had the opportunity to review with his or her own tax advisors the federal, state and local tax 

  
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consequences of the transactions contemplated by this Agreement. The Grantee is relying solely on such advisors and not on any statements or representations of the Company or any of its agents.
The Grantee understands that the Grantee (and not the Company) shall be responsible for the Grantee’s own tax liability that may arise as a result of the transactions contemplated by this Agreement. 

8. The Plan. This Award of Restricted Shares is subject to, and the Grantee agrees to be bound by, all of the terms
and conditions of the Plan, as such Plan may be amended from time to time in accordance with the terms thereof. Pursuant to the Plan, the Board is authorized to adopt rules and regulations not inconsistent with the Plan as it shall deem appropriate
and proper. A copy of the Plan in its present form is available for inspection during business hours by the Grantee at the Company’s principal office. All questions of the interpretation and application of the Plan and the Grantee shall be
determined by the Board and any such determination shall be final, binding and conclusive. 
 9. Entire
Agreement. This Agreement, together with the Plan, represents the entire agreement between the parties hereto relating to the subject matter hereof, and merges and supersedes all prior and contemporaneous discussions, agreements and
understandings of every nature. 
 10. Tax Withholding. The Company hereby agrees that, at the election of
the Grantee and except as would otherwise violate the terms of any financing agreement to which the Company is then a party, the minimum required tax withholding obligations arising in connection with this Award may be settled in nonforfeitable
Shares subject to this Award based on the Fair Market Value of those Shares. 
 11. Governing Law. This
Agreement will be construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to the application of the principles of conflicts of laws. 
 12. Amendment. Subject to the provisions of the Plan, this Agreement may only be amended by a writing signed by each of the parties hereto. 

13. Execution. This Agreement may be executed, including execution by facsimile signature, in one or more
counterparts, each of which will be deemed an original, and all of which together shall be deemed to be one and the same instrument. 
 [This space left blank intentionally; signature page follows.] 

  
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 IN WITNESS WHEREOF, the Company’s duly authorized representative and the Grantee have
each executed this Restricted Stock Award Agreement on the respective date below indicated. 
  

			
	DESTINATION MATERNITY CORPORATION
		
	By:	 	  

		
	Name:	 	  

		
	Title:	 	  

		
	Date:	 	  

	
	GRANTEE
		
	Signature:	 	  

		
	Date:	 	  

  
 -4-Executive Employment Agreement

 Exhibit 10.4 
 EXECUTIVE EMPLOYMENT AGREEMENT 
 THIS EXECUTIVE EMPLOYMENT AGREEMENT (the
“Agreement”) is made by and between DESTINATION MATERNITY CORPORATION (the “Company”) and RONALD J. MASCIANTONIO (the “Executive”). 
 WHEREAS, the Company and the Executive are parties to a Change in Control Agreement dated July 14, 2006, the severance provisions of which will soon expire (the “Change in Control
Agreement”); and 
 WHEREAS, the parties wish to enter into this Agreement to provide continued and enhanced severance
protection to Executive and to otherwise memorialize the terms of Executive’s continued employment by the Company. 
 NOW,
THEREFORE, in consideration of the foregoing and intending to be bound hereby, the parties agree as follows: 
 1. Duration
of Agreement. This Agreement is effective on the date it is fully executed and has no specific expiration date. Unless terminated by agreement of the parties, this Agreement will govern Executive’s continued employment by the Company until
that employment ceases. 
 2. Title; Duties. Executive will be employed as the Company’s Vice President - General
Counsel, reporting directly to the Company’s Chief Executive Officer (the “CEO”) or as otherwise directed by the Company’s Board of Directors (the “Board”). Executive will devote his best efforts and substantially all
of his business time and services to the Company and its affiliates to perform such duties as may be customarily incident to his position and as may reasonably be assigned to him from time to time. Executive will not, in any capacity, engage in
other business activities or perform services for any other individual, firm or corporation without the prior written consent of the Company; provided, however, that without such consent, Executive may engage in charitable, public service and
personal investment activities, so long as such activities do not in any respect interfere with Executive’s performance of his duties and obligations hereunder. 
 3. Place of Performance. Executive will perform his services hereunder at the principal executive offices of the Company in Philadelphia, Pennsylvania; provided, however, that Executive may
be required to travel from time to time for business purposes. 
 4. Compensation and Indemnification. 

4.1. Base Salary. Executive’s annual salary will be $250,000 (the “Base Salary”), paid in accordance with the
Company’s payroll practices as in effect from time to time. The Base Salary will be reviewed annually by the CEO. 
 4.2.
Annual Bonuses. 
 4.2.1. For each fiscal year ending during his employment, Executive will be eligible to earn an
annual bonus. The target amount of that bonus will be 35% percent of Executive’s Base Salary for the applicable fiscal year. The actual bonus payable with respect to a particular year will be determined by the CEO, based on the achievement of
corporate and individual performance objectives established by the CEO. Any bonus payable under this paragraph will be paid within 90 days following the end of the applicable fiscal year and, except as otherwise provided in
Section 5.1.2, will only be paid if Executive remains continuously employed by the Company through the actual bonus payment date. 

 4.2.2. For purposes of determining any bonus payable to Executive, the measurement of
corporate and individual performance will be performed by the CEO in good faith. From time to time, the CEO may, in his sole discretion, make adjustments to corporate or individual performance goals, so that required departures from the
Company’s operating budget, changes in accounting principles, acquisitions, dispositions, mergers, consolidations and other corporate transactions, and other factors influencing the achievement or calculation of such goals do not affect the
operation of this Section 4.2 in a manner inconsistent with its intended purposes. 
 4.2.3. The CEO may choose to
provide Executive’s annual bonus opportunity through the Company’s Management Incentive Program, in which case such bonus opportunity will be subject to the additional terms and conditions therein contained. 

4.3. Paid Time Off. Executive will be entitled to paid time off each year in accordance with the policies of the Company, as in
effect from time to time. 
 4.4. Indemnification. Executive will be indemnified for acts performed as an employee of the
Company to the extent provided in the Company’s Bylaws, as in effect from time to time. 
 5. Termination. Upon any
cessation of his employment with the Company, Executive will be entitled only to such compensation and benefits as described in this Section 5. Upon any cessation of his employment for any reason, unless otherwise requested by the
Company, Executive agrees to resign immediately from all officer and director positions he then holds with the Company and its affiliates. 
 5.1. Termination without Cause or for Good Reason. If Executive’s employment by the Company ceases due to a termination by the Company without Cause (as defined below) or a resignation by
Executive for Good Reason (as defined below), Executive will be entitled to: 
 5.1.1. payment of all accrued and unpaid Base
Salary through the date of such cessation; 
 5.1.2. payment of any annual bonus otherwise payable (but for the cessation of
Executive’s employment) with respect to a year ended prior to the cessation of Executive’s employment; 
 5.1.3.
payment of a pro-rata annual bonus for the year of termination, determined and paid in the same manner and at the same time as the Executive’s annual bonus would otherwise have been determined and paid for the applicable year, but for the
termination. Such annual bonus will be pro-rated based on the number of full and partial months of the year transpired prior to the date of termination; 
 5.1.4. monthly severance payments equal to one-twelfth of Executive’s Base Salary for a period equal to 9 months; and 
 5.1.5. waiver of the applicable premium otherwise payable for COBRA continuation coverage for Executive (and, to the extent covered immediately prior to the date of such cessation, his eligible
dependents) for a period equal to 9 months. 
 Except as otherwise provided in this Section 5.1, all compensation and benefits will
cease at the time of such cessation and the Company will have no further liability or obligation by reason of such cessation. The payments and benefits described in this Section 5.1 are in lieu of, and not in addition to, any other

  
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severance arrangement maintained by the Company. Notwithstanding any provision of this Agreement, the payments and benefits described in Section 5.1 are conditioned on
Executive’s execution and delivery to the Company, within 60 days following his cessation of employment, of a general release of claims against the Company and its affiliates in such form as the Company may reasonably require in a manner
consistent with the requirements of the Older Workers Benefit Protection Act (the “Release”). Subject to Section 5.4, below, the severance benefits described in this Section 5.1 will begin to be paid or provided as
soon as the Release becomes irrevocable. 
 5.2. Termination Following a Change in Control. For cessations of employment
described in Section 5.1 that occur during the one year period following a Change in Control, the references in Sections 5.1.4 and 5.1.5 to “9 months” will each be replaced with a reference to “15 months.”

 5.3. Other Terminations. If Executive’s employment with the Company ceases for any reason other than as described
in Section 5.1, above (including but not limited to termination (a) by the Company for Cause, (b) as a result of Executive’s death, (c) as a result of Executive’s disability or (d) by Executive without Good
Reason), then the Company’s obligation to Executive will be limited solely to the payment of accrued and unpaid Base Salary through the date of such cessation. All compensation and benefits will cease at the time of such cessation and, except
as otherwise provided by COBRA, the Company will have no further liability or obligation by reason of such termination. The foregoing will not be construed to limit Executive’s right to payment or reimbursement for claims incurred prior to the
date of such termination under any insurance contract funding an employee benefit plan, policy or arrangement of the Company in accordance with the terms of such insurance contract. 

5.4. Compliance with Section 409A. If the termination giving rise to the payments described in Section 5.1 is not
a “Separation from Service” within the meaning of Treas. Reg. § 1.409A-1(h)(1) (or any successor provision), then the amounts otherwise payable pursuant to that section will instead be deferred without interest and will not be paid
until Executive experiences a Separation from Service. In addition, to the extent compliance with the requirements of Treas. Reg. § 1.409A-3(i)(2) (or any successor provision) is necessary to avoid the application of an additional tax under
Section 409A of the Internal Revenue Code (the “Code”) to payments due to Executive upon or following his Separation from Service, then notwithstanding any other provision of this Agreement (or any otherwise applicable plan, policy,
agreement or arrangement), any such payments that are otherwise due within six months following Executive’s Separation from Service (taking into account the preceding sentence of this paragraph) will be deferred without interest and paid to
Executive in a lump sum immediately following that six month period. This paragraph should not be construed to prevent the application of Treas. Reg. § 1.409A-1(b)(9)(iii)(or any successor provision) to amounts payable hereunder. For purposes
of the application of Treas. Reg. § 1.409A-1(b)(4)(or any successor provision), each payment in a series of payments will be deemed a separate payment. 
 5.5. Compliance with Section 280G. If any payment or benefit due to Executive from the Company or its subsidiaries or affiliates, whether under this Agreement or otherwise, would (if paid or
provided) constitute an Excess Parachute Payment (as defined below), then notwithstanding any other provision of this Agreement or any other commitment of the Company, that payment or benefit will be limited to the minimum extent necessary to ensure
that no portion thereof will fail to be tax-deductible to the Company by reason of Section 280G of the Code. The determination of whether any payment or benefit would (if paid or provided) constitute an Excess Parachute Payment will be made by
the Company, in good faith and in its sole discretion. If multiple payments or benefits are subject to reduction under this paragraph, such payments or benefits will be reduced in the order that maximizes Executive’s economic position (as
determined by the Company in good faith). If, notwithstanding the initial application of this Section 5.5, the Internal Revenue Service determines that any payment or benefit 

  
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provided to Executive constituted an Excess Parachute Payment, this Section 5.5 will be reapplied based on the Internal Revenue Service’s determination and Executive will be
required to promptly repay to the Company any amount in excess of the payment limit of this Section 5.5, plus interest on such amount as determined at the applicable federal rate specified in Section 7872(f)(2) of the Code.

 5.6. Definitions. For purposes of this Agreement: 

5.6.1. “Cause” means (a) conviction of, or the entry of a plea of guilty or no contest to, a crime, other than a
minor traffic offense; (b) alcohol abuse or use of controlled drugs (other than in accordance with a physician’s prescription); (c) willful misconduct or gross negligence in the course of employment; (d) material breach of any
published Company policy, including (without limitation) the Company’s ethics guidelines, insider trading policies or policies regarding employment practices; (e) material breach of any agreement with or duty owed to the Company or any of
its affiliates; or (f) refusal to perform the lawful and reasonable directives of a supervisor. For avoidance of doubt, a separation from service that occurs as a result of a condition entitling the Executive to benefits under any Company
sponsored or funded long term disability arrangement will not constitute a termination “without Cause.” 
 5.6.2.
“Change in Control” means the first to occur of any of the events described in Section 1(f) of the Company’s 2005 Equity Incentive Plan (or any successor provision). 

5.6.3. “Excess Parachute Payment” has the same meaning as used in Section 280G(b)(1) of the Code. 

5.6.4. “Good Reason” means any of the following, without the Executive’s prior consent: (a) a material,
adverse change in title, authority or duties (including the assignment of duties materially inconsistent with the Executive’s position); (b) a reduction in Base Salary or bonus opportunity (described in paragraph 4.2.1); or (c) a
relocation of the Executive’s principal worksite more than 50 miles. However, none of the foregoing events or conditions will constitute Good Reason unless the Executive provides the Company with written objection to the event or condition
within 30 days following the occurrence thereof, the Company does not reverse or otherwise cure the event or condition within 30 days of receiving that written objection, and the Executive resigns his employment within 30 days following the
expiration of that cure period. 
 6. Miscellaneous. 

6.1. Confidentiality and Non-Compete Agreement. Executive’s rights under this Agreement are subject to his immediate
execution of, and continued compliance with, the Restrictive Covenant Agreement attached hereto as Exhibit A. 
 6.2.
No Liability of Officers and Directors Upon Insolvency. Notwithstanding any other provision of the Agreement, Executive hereby (a) waives any right to claim payment of amounts owed to him, now or in the future, pursuant to this Agreement
from directors or officers of the Company if the Company becomes insolvent, and (b) fully and forever releases and discharges the Company’s officers and directors from any and all claims, demands, liens, actions, suits, causes of action or
judgments arising out of any present or future claim for such amounts. 
 6.3. Other Agreements. Executive represents and
warrants to the Company that there are no restrictions, agreements or understandings whatsoever to which he is a party that would prevent or make unlawful his execution of this Agreement, that would be inconsistent or in conflict with this Agreement
or Executive’s obligations hereunder, or that would otherwise prevent, limit or impair the performance by Executive of his duties under this Agreement. 

  
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 6.4. Successors and Assigns. The Company may assign this Agreement to any successor
to its assets and business by means of liquidation, dissolution, sale of assets or otherwise. For avoidance of doubt, a termination of Executive’s employment by the Company in connection with a permitted assignment of the Company’s rights
and obligations under this Agreement is not a termination “without Cause” so long as the assignee offers employment to Executive on the terms herein specified (without regard to whether Executive accepts employment with the assignee). The
duties of Executive hereunder are personal to Executive and may not be assigned by him. 
 6.5. Governing Law and
Enforcement. This Agreement will be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to the principles of conflicts of laws. Any legal proceeding arising out of or relating to this
Agreement will be instituted in a state or federal court in the Commonwealth of Pennsylvania, and Executive and the Company hereby consent to the personal and exclusive jurisdiction of such court(s) and hereby waive any objection(s) that they may
have to personal jurisdiction, the laying of venue of any such proceeding and any claim or defense of inconvenient forum. 

6.6. Waivers. The waiver by either party of any right hereunder or of any breach by the other party will not be deemed a waiver of
any other right hereunder or of any other breach by the other party. No waiver will be deemed to have occurred unless set forth in a writing. No waiver will constitute a continuing waiver unless specifically stated, and any waiver will operate only
as to the specific term or condition waived. 
 6.7. Severability. Whenever possible, each provision of this Agreement
will be interpreted in such manner as to be effective and valid under applicable law. However, if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect, such invalidity, illegality or unenforceability will
not affect any other provision, and this Agreement will be reformed, construed and enforced as though the invalid, illegal or unenforceable provision had never been herein contained. 

6.8. Survival. This Agreement will survive the cessation of Executive’s employment to the extent necessary to fulfill the
purposes and intent the Agreement. 
 6.9. Notices. Any notice or communication required or permitted under this
Agreement will be made in writing and (a) sent by overnight courier, (b) mailed by overnight U.S. express mail, return receipt requested or (c) sent by telecopier. Any notice or communication to Executive will be sent to the address
contained in his personnel file. Any notice or communication to the Company will be sent to the Company’s principal executive offices, to the attention of its General Counsel. Notwithstanding the foregoing, either party may change the address
for notices or communications hereunder by providing written notice to the other in the manner specified in this paragraph. 

6.10. Entire Agreement; Amendments. This Agreement, including Exhibit A attached hereto, contains the entire agreement and
understanding of the parties hereto relating to the subject matter hereof, and merges and supersedes all prior and contemporaneous discussions, agreements and understandings of every nature relating to that subject matter. This Agreement may not be
changed or modified, except by an agreement in writing signed by each of the parties hereto. 
 6.11. Withholding. All
payments (or transfers of property) to Executive will be subject to tax withholding to the extent required by applicable law. 

6.12. Section Headings. The headings of sections and paragraphs of this Agreement are inserted for convenience only and will not
in any way affect the meaning or construction of any provision of this Agreement. 

  
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 6.13. Counterparts; Facsimile. This Agreement may be executed in multiple
counterparts (including by facsimile signature), each of which will be deemed to be an original, but all of which together will constitute but one and the same instrument. 
 [signature page follows] 

  
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 IN WITNESS WHEREOF, the Company has caused this Agreement to be executed by its duly authorized officer, and
Executive has executed this Agreement, in each case on July 16, 2009. 
  

			
	DESTINATION MATERNITY CORPORATION
		
	By:	 	 /s/ Edward M. Krell

		
	Name:	 	 Edward M. Krell

		
	Title:	 	 Chief Executive Officer

	
	RONALD J. MASCIANTONIO
	
	 /s/ Ronald J. Masciantonio

  
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 Exhibit A 

[Restrictive Covenant Agreement] 

  
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