Document:

EX-10.16

 Exhibit 10.16 
 ADOPTION AGREEMENT 
 This Adoption Agreement (this
“Adoption”) is dated as of March 30, 2012 (the “Effective Date”) and is executed pursuant to the terms of the Caesars Interactive Entertainment, Inc. Amended and Restated Management Investor Rights Agreement
dated as of November 22, 2010, a copy of which is attached hereto (the “Management Investor Rights Agreement”), by Rock Gaming Interactive LLC (the “Investor”) executing this Adoption. By the execution of this
Adoption, the Investor agrees as follows, and by execution of the acknowledgment, on the signature page to this Adoption, each of Caesars Interactive Entertainment, Inc., a Delaware corporation (the “Company”), HIE Holdings, Inc., a
Delaware corporation (“Parent”), and Caesars Entertainment Corporation, a Delaware corporation (“Caesars”), agree as follows: 
  

	 	1.	Acknowledgement. The Investor acknowledges that it is acquiring Company Shares subject to the terms and conditions of the Management Investor Rights Agreement.
Capitalized terms used herein without definition are defined in the Management Investor Rights Agreement and are used herein with the same meanings set forth therein. 

 

	 	2.	Agreement. The Investor, Caesars, Parent and the Company acknowledge that all references to the Management Investor Rights Agreement shall mean such agreement as
modified by the provisions of this Adoption and that the Investor shall be deemed a “Management Stockholder” or “Stockholder”, as applicable, for purposes of the Management Investor Rights Agreement, in each case, except as
hereafter provided. The Investor (i) agrees that the Company Shares acquired by the Investor, and any other Company Shares that may be acquired by the Investor in the future, shall be bound by and subject to the terms of the Management Investor
Rights Agreement, (ii) hereby adopts and agrees to be bound by the terms of the Management Investor Rights Agreement with the same force and effect as if it were originally a party thereto and (iii) agrees that in the event that the
Investor fails to pay to the Company $30,400,000 on or before July 2, 2012 pursuant to Section 2(c) of that certain Subscription Agreement of even date herewith between the Investor and the Company, (the “Subscription
Agreement”) all rights and benefits granted to the Investor pursuant to Section 4 through and including Section 11 of this Adoption shall be eliminated; provided that all rights and benefits related to the Company, Parent
and Caesars pursuant to this Adoption and the Management Investor Rights Agreement relating to the Company Shares held by the Investor, shall remain in full force and effect. 

 

	 	3.	The provisions of Section 1 (Definitions) of the Management Investor Rights Agreement shall be amended, modified and supplemented as follows:

 (a) the definition “Affiliate Transaction” shall be added to read in its
entirety as follows: 
 “Affiliate Transaction” has the meaning ascribed to such term in Section 9(a).

 (b) the definition “Applicable Preemptive Debt” shall be
added to read in its entirety as follows: 
 “Applicable Preemptive Debt” has the meaning ascribed to such term
in Section 9(b). 
 (c) the definition “Change in Control” shall be added to read in its
entirety as follows: 
 “Change in Control” means any occurrence as a result of which a party (i) who had
the ability to elect a majority of the board of directors or other governing body of the Person loses the ability to so elect a majority of the board of directors or other governing body of the Person or (ii) who held capital stock or other
securities representing more than 50% of the economic interest and voting power of the Person holds capital stock or other securities representing 50% or less of the economic interest and voting power of such Person. 

(d) the definition “Commitment Letter” shall be added to read in its entirety as follows: 

“Commitment Letter” has the meaning ascribed to such term in Section 3.6. 

(e) the definition “Competitor” shall be modified to read in its entirety as follows: 

“Competitor” means any Person, other than the Company, Parent or its or their Affiliates and their subsidiaries, that
engages, directly or indirectly, in social and mobile virtual currency casino style games, the online casino style gaming (including play for fun casino style gaming) business, or any related licensing, sponsorship and/or poker gaming or similar
tournament business anywhere in the world provided, that (i) ePrize, LLC shall not be considered a Competitor based on the business it conducts as of the Effective Date, (ii) no Person in which the Rock Stockholder or any of its Affiliates
is an equity owner together with Caesars, Parent or any of their Affiliates shall be considered a Competitor, and (iii) no Person in which the Rock Stockholder and/or its Affiliates have invested less than $10,000,000 in the aggregate or in
which the Rock Stockholder and/or its Affiliates holds equity securities that represent less than 10% of the outstanding equity and voting securities of such Person shall be deemed a Competitor. 

  
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 (f) the definition “Fully Diluted Basis” shall be added to
read in its entirety as follows: 
 “Fully Diluted Basis” means the number of outstanding equity interests plus
the number of equity interests potentially issuable, including upon conversion or exercise of any option, warrant, convertible security or other derivative security or exchange right outstanding or authorized to be issued. 

(g) the definition “Gaming Authority” shall be added to read in its entirety as follows: 

“Gaming Authority” shall mean any federal, state or local governmental or regulatory authority, including any gaming
control board. 
 (h) the definition “Licensing Event” shall be added to read in its entirety as
follows: 
 “Licensing Event” means the receipt by the Rock Stockholder, Caesars, the Parent or the Company of
a communication (whether verbal or in writing) from any Gaming Authority or other action by any Gaming Authority that indicates that such Gaming Authority may (i) find the Rock Stockholder unsuitable to hold a gaming license or permit required
by the Company for its business or proposed business, or be associated with a gaming licensee or permit holder with respect to the Company’s business or proposed business if it is a gaming licensee, or (ii) deny, revoke or materially
impair any gaming license or permit held by or applied for by the Company due to the ownership of Company Shares by the Rock Stockholder. 
 (i) the definition “Offered Shares” shall be added to read in its entirety as follows: 
 “Offered Shares” has the meaning ascribed to such term in Section 3.6. 
 (j) the definition “Offer Notice” shall be added to read in its entirety as follows: 
 “Offer Notice” has the meaning ascribed to such term in Section 3.6. 
 (k) the definition “Offer Price” shall be added to read in its entirety as follows: 
 “Offer Price” has the meaning ascribed to such term in Section 3.6. 

  
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 (l) the definition “Option” and the related term
“Option Shares” shall be added to read in their entirety as follows: 
 “Option” and
“Option Shares” shall each have the meaning ascribed to such term in the Subscription Agreement. 
 (m) The definition “Preemptive Debt” shall be added to read in its entirety as follows: 
 “Preemptive Debt” has the meaning ascribed to such term in Section 9(b). 
 (n) the definition “Preemptive Notice” shall be added to read in its entirety as follows: 
 “Preemptive Notice” has the meaning ascribed to such term in Section 9(b). 
 (o) the definition “Prohibited Person” shall be added to read in its entirety as follows: 
 “Prohibited Person” means any Person who is a proposed transferee in connection with a Transfer or other sale of Company Shares that (a) is a Competitor; (b) is generally
recognized in the community as being a Person of ill repute or who has or is reasonably believed to have an adverse reputation or character, or (c) the Company, acting reasonably and in good faith, determines is or is about to be engaged in any
activity or activities which could adversely affect any license or permit issued or to be issued to the Company by a Gaming Authority, or the businesses of the Company related to such licenses or permits. 

(p) the definition “Rock Director” shall be added to read in its entirety as follows: 

“Rock Director” has the meaning ascribed to such term in Section 8. 

(q) the definition “Rock Stockholder” shall be added to read in its entirety as follows: 

“Rock Stockholder” means Rock Gaming Interactive LLC. 

(r) the definition “ROFR Acceptance Notice” shall be added to read in its entirety as follows:

 “ROFR Acceptance Notice” has the meaning ascribed to such term in Section 3.6. 

  
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 (s) the definition “Stockholders” shall be modified to read
in its entirety as follows: 
 “Stockholders” means the holders of securities of the Company who are parties
hereto, including Parent, the Management Stockholders and the Rock Stockholder. 
 (t) the definition
“Third Party Transferee” shall be added to read in its entirety as follows: 
 “Third Party
Transferee” has the meaning ascribed to such term in Section 3.6. 
  

	 	4.	The provisions of Section 2 (Certain Transfers) of the Management Investor Rights Agreement shall be amended, modified and supplemented as follows:

 (a) the provisions of Sections 2(a)(iii), 2(b)(ii), 2(c)(iii), 2(d)(ii), 2(e)(iii) and 2(f)(ii)
of the Management Investor Rights Agreement are each amended, modified and supplemented to provide that in the case of the Company Tag-Along Transaction, Company Drag Along Option, Caesars Tag-Along Transaction, Caesars Drag Along Option, Parent
Tag-Along Transaction or Parent Drag Along Option, respectively, in addition to the limitations extant in such sections, (i) the Rock Stockholder shall participate in any indemnity obligations and/or escrow holdback with respect to the
representations and warranties relating to the Company, Caesars or Parent, as applicable, only on a pro rata basis with the other equityholders, (ii) all representations by the Rock Stockholder shall be made on a several and not a joint and
several basis with any other Stockholder, and (iii) in no event shall the Rock Stockholder be liable for more than the total proceeds received by the Rock Stockholder in the transaction. 

(b) the provisions of Sections 2(b)(i), 2(d)(i) and 2(f)(i) of the Management Investor Rights Agreement are each deleted
in their entirety and replaced with the following: 
 “(b) Company Drag Along Option. 

(i) Prior to the consummation of a Qualified Public Offering of the Company, if a Selling Stockholder desires to sell or
Transfer more than 40% of the Initial Parent Company Shares to a third party that is not an Affiliate of such Selling Stockholder, in one transaction or in a series of related transactions, and as a result of such sale or Transfer there would be
a Change in Control of the Company, then in lieu of complying with the requirements of Section 2(a), at Selling Stockholder’s option (the 

  
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“Company Drag Along Option”), the Selling Stockholder may require all Management Stockholders to sell their Pro Rata Portion to the Transferee or Group selected by the Selling
Stockholder, at the same price per share and on the same terms and conditions as apply to those sold by the Selling Stockholder.” 
 “(d) Caesars Drag Along Option. 
 (i) Prior to the
consummation of a Qualified Public Offering of the Company, if the Selling Sponsors desire to sell or Transfer more than 40% of the Initial Sponsor Caesars Shares to a third party that is not an Affiliate of either Sponsor in one transaction or in a
series of related transactions, and as a result of such sale or Transfer there would be a Change in Control of Caesars, then in lieu of complying with the requirements of Section 2(c), at the Selling Sponsors’ option (the
“Caesars Drag Along Option”), the Selling Sponsors may require all Management Stockholders to sell their Pro Rata Portion to the Transferee or Group selected by the Selling Sponsors on similar terms and conditions as apply to those
sold by the Selling Sponsors, such terms and conditions to be mutually determined in good faith by the Company, Caesars, the Management Representative on behalf of such Management Stockholder or any other Caesars Tag-Along Stockholder and any other
party subject to similar drag rights under the Caesars Stockholders’ Agreement and/or the Caesars MIRA. For the avoidance of doubt, if only one Sponsor desires to effect a sale or Transfer of its Caesars Shares, the term “Selling
Sponsors” shall refer only to such Sponsor engaging in such sale or Transfer.” 
 “(f) Parent
Drag Along Option. 
 (i) Prior to the consummation of a Qualified Public Offering of the Company, if
Caesars desires to sell or Transfer more than 40% of the Parent Shares issued to Caesars on or before the Closing Date (adjusted to reflect any stock, securities or other property or interests received by Caesars in respect of such shares in
connection with any stock dividend or other similar distribution, stock split or combination of shares, recapitalization, conversion, reorganization, consolidation, split-up, spin-off, combination, merger, exchange of stock or other transaction or
event that affects Parent’s capital stock occurring after the date of issuance) to a third party that is 

  
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not an Affiliate of Caesars in one transaction or in a series of related transactions, and as a result of such sale or Transfer there would be a Change in Control of Parent then in lieu of
complying with the requirements of Section 2(e), at Caesars’s option (the “Parent Drag Along Option”), Caesars may require all Management Stockholders to sell their Pro Rata Portion to the Transferee or Group selected by
Caesars on similar terms and conditions as apply to those sold by Caesars, such terms and conditions to be mutually determined in good faith by the Company, Caesars and the Management Representative on behalf of such Management Stockholder.”

 (c) with respect to Section 2(i) of the Management Investor Rights Agreement and any (x) Caesars
Tag-Along Transaction or Caesars Drag Along Option, (y) Parent Tag-Along Transaction or Parent Drag Along Option or (z) exercise of a Piggyback Registration Right, the provisions with respect to the determination of the exchange ratio to
be agreed upon by the Company, Caesars, Parent and the Management Representative are hereby amended, modified and supplemented to provide that the Rock Stockholder shall have the right to consent to the individual who shall act as the Management
Representative for this determination, such consent not to be unreasonably withheld or delayed; provided, however, the Rock Stockholder consents to Mitch Garber as the Management Representative provided that if at any time Mitch Garber is no
longer an employee of the Company who holds Company Shares (including any Option Shares) representing at least 2% of the outstanding Company Shares of the Company on a fully diluted basis, then the Rock Stockholder may withdraw its consent to Mitch
Garber serving as the Management Representative and the Rock Stockholder shall have the right to consent to the new Management Representative, such consent not to be unreasonably withheld or delayed. 

 

	 	5.	The provisions of Section 3 (Transfers, Additional Parties) of the Management Investor Rights Agreement shall be amended, modified and supplemented as follows:

 (a) The provisions of Section 3.1 (Restrictions; Permitted Transfers) of the Management
Investor Rights Agreement are amended, modified and supplemented to add that each of the following shall also be permitted Transfers: (f) a Transfer by the Rock Stockholder to any Affiliate of the Rock Stockholder, (g) any Transfer of
equity securities of the Rock Stockholder, including by its then existing equity holders and by or to the Rock Stockholder, which does not result in (A) a Person other than Dan Gilbert or one or more of his Affiliates or any combination of them
owning more than 50% of the outstanding Percentage Interest (as defined in the Rock Stockholder’s Operating Agreement) of the Rock Stockholder or having control of such Person, (B) a Person other than Dan Gilbert (or any successor to Dan
Gilbert’s interest in the Rock Stockholder) being the sole-manager of the Rock Stockholder, or (C) any Person other than Dan Gilbert 

  
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and any of his Affiliates increasing its Percentage Interest in the Rock Stockholder by more than a 10% Percentage Interest, (h) any Transfer to another Stockholder or the Company, Parent or
Caesars, and (i) a Transfer pursuant to the new Section 5 the Management Investor Rights Agreement as set forth herein; provided that in each case the Transfer otherwise complies with the Management Investor Rights Agreement and
applicable securities laws and the terms of any underwriting agreement, rules and regulations in effect at the time of the Transfer and that in no event will Transfers by the Rock Stockholder to a Competitor be permitted. The limitation on Transfers
that would result in the Rock Stockholder or its Transferee owning a greater than 4.9% direct or indirect ownership interest in the Company pursuant to Section 3.1(a) of the Management Investor Rights Agreement shall be modified to delete
“4.9%” and replace it with “12%”. Subject to the compliance with the terms of the Management Rights Agreement, any permitted transferee of the Rock Stockholder that is an Affiliate of the Rock Stockholder shall be bound by, and
entitled to the benefits of, this Adoption. 
 (b) Section 3.2 (Additional Parties) of the Management
Investor Rights Agreement is modified to provide that any Transferee of the Company Shares by the Rock Stockholder shall be required to execute an Adoption Agreement in substantially the form of this Adoption and that such Person shall be subject to
any and all obligations and restrictions of a Management Stockholder but as amended, modified and supplemented by the provisions of this Adoption Agreement. 
 (c) For purposes of Section 3.5 (Preemptive Rights) of the Management Investor Rights Agreement, the Rock Stockholder shall be deemed to be a Preemptive Optionee by virtue of holding Invested Shares
and, with respect to the provisions regarding Preemptive Rights, shall not be considered a Management Stockholder. An additional sentence shall be added at the end of Section 3.5(a) to read as follows: “In addition to the Preemptive
Notice, at any time prior to the earlier of the purchase of the Option Shares or the expiration of the right to purchase the Option Shares under the Subscription Agreement, the Company shall give to the Rock Stockholder notice at least thirty
(30) days prior to any anticipated issuance of Preemptive Shares, and Investor’s Actual Ownership Percentage shall be determined as of the date ten (10) Business Days before the closing of the issuance or sale of the Preemptive
Shares.” Further, the definition of “Excluded Offering” in Section 3.5(e) of the Management Investor Rights Agreement shall be deleted in its entirety and replaced with the following: 

“(e) Notwithstanding anything in Section 3.5(a) to the contrary, preemptive rights will not apply to
securities: 
 (i) issued upon the exercise of options, warrants or convertible securities outstanding as of the
date hereof; 

  
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 (ii) issued upon the exercise of options, warrants or convertible
securities granted pursuant to subsection (iii) below; 
 (iii) awarded as restricted stock or granted
under any employee benefit plan or other option or compensation plan approved by the Board provided that the aggregate amount of Company Shares that can acquired upon exercise of such securities together with Company Shares of restricted stock does
not exceed 10.5% of the Company Shares on a Fully Diluted Basis; 
 (iv) issued to a strategic investor that has
a business relationship with the Company pursuant to a transaction that no other holder of Company Shares or any of their Affiliates participates; 
 (v) issued in connection with any reorganization, reclassification, merger, business combination or similar event; 
 (vi) issued in connection with a debt financing transaction to a non-Affiliate; or 
 (vii) issued in connection with a Qualified Public Offering of the Company (each, an “Excluded Offering”).” 

(d) A new Section 3.6 shall be added to the Management Investor Rights Agreement to provide for the right of first
offer in favor of Parent in the event the Rock Stockholder is required to sell its Company Shares to a non-Affiliate due to a Licensing Event and as so added shall read in its entirety as follows: 

“3.6 Right of First Refusal. If the Rock Stockholder is required to Transfer all of its Company Shares to a non-Affiliate
pursuant to and in accordance with Section 5(b) (Regulatory), the Rock Stockholder shall: 
 (i) deliver
written notice (the “Offer Notice”) to Parent which Offer Notice shall specify: (A) that all of the Rock Stockholder’s Company Shares shall be Transferred and the number of such Company Shares owned by the Rock Stockholder
(the “Offered Shares”); (B) the proposed aggregate purchase price for the Offered Shares (the “Offer Price”); and (C) all other material terms and conditions of the offer the Rock Stockholder, including the identity of
the proposed Transferee, and shall provide copies of all material proposed agreements related to such Transfer. 

  
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 (ii) Parent shall have the right to purchase all, but not less than all, of
the Offered Shares on the terms and conditions set forth in the Offer Notice. Parent may exercise such right only by delivering to the Rock Stockholder within thirty days (30) following its receipt of the Offer Notice, written notice electing
to purchase all of the Offered Shares (a “ROFR Acceptance Notice”). If Parent fails to elect in accordance with the provisions of this Section 3.6 to purchase all of the Offered Shares, then Parent shall be deemed to have
declined to purchase any of the Offered Shares. In the event that Parent timely delivers a ROFR Acceptance Notice, then Parent shall have thirty (30) days from delivery of its ROFR Acceptance Notice to deliver to the Rock Stockholder a debt
and/or equity commitment letter (or other reasonable evidence of capability to finance the proposed acquisition) (a “Commitment Letter”) for funds, which together with immediately available funds of Parent, are sufficient to pay the
Offer Price for all Offered Shares. If Parent fails to timely deliver a Commitment Letter in accordance with the terms of the preceding sentence, then Parent’s right to purchase the Offered Shares shall automatically terminate and Parent shall
be deemed to have declined to purchase any of the Offered Shares. Upon the timely delivery of a Commitment Letter, the ROFR Acceptance Notice shall be deemed to be an irrevocable commitment to purchase from the Rock Stockholder all of the Offered
Shares. 
 (iii) If Parent does not elect or is deemed not to elect to purchase all of the Offered Shares
available for purchase under this Section 3.6, the Rock Stockholder may, within a period of one hundred fifty (150) days from the delivery of the Offer Notice (provided such period shall be extended for an additional thirty (30) days
if the delay in Closing the proposed sale is solely related to the licensing of the Third Party Transferee) sell all of the Offered Shares to the proposed Transferee set forth in the Offer Notice (the “Third Party Transferee”) at a
price per share not less than one hundred (100%) of the Offer Price, and on such other terms and conditions as are no more favorable to the proposed Third Party Transferee than those specified in the Offer Notice; provided,
however, that (w) at least thirty (30) days prior to the sale to the Third Party Transferee, the Rock Stockholder shall deliver written notice to the Company and Parent containing the name and such other information as
requested by Parent concerning the Third Party Transferee so Parent can determine if the Third Party transferee is a Prohibited Person; (x) Parent shall notify the Company and the Rock Stockholder in writing within fifteen (15) days
following the receipt of such notice whether Parent, in good faith, objects to such Third-Party Transferee on the basis that such transferee is a Prohibited Person; (y) if Parent 

  
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determines that such Third-Party Transferee is a Prohibited Person then the Rock Stockholder shall not be entitled to transfer the Company Shares to such Third-Party Transferee; and (z) if
the Company determines that such Third-Party Transferee is not a Prohibited Person but has received a gaming license from the Gaming Authorities in no event shall the closing of such sale occur prior to the receipt by the Company of any license,
permit or modification of an existing license or permit to the extent required by applicable Gaming Authorities in connection with or as a result of such sale. If the Rock Stockholder does not complete the sale of the Offered Shares within such one
hundred fifty (150) day period, or the Company determines the Third-Party Transferee is a Prohibited Person, the provisions of this Section 3.6 shall again apply, and no sale of such Offered Shares by the Rock Stockholder shall be made
otherwise than in accordance with the terms of this Agreement. 
 (iv) The closing of the purchase of the
Offered Shares by Parent pursuant to Section 3.6 shall take place no later than one hundred fifty (150) days after the date of the delivery to the Rock Stockholder of the ROFR Acceptance Notice; provided, however, that
if the Company has received a gaming license from the Gaming Authorities in no event shall such closing occur prior to the receipt by the Company of any license or permit, or modification of an existing license or permit, to the extent required by
applicable Gaming Authorities in connection with or as a result of any such purchase. 
  

	 	6.	The provisions of Section 4 (Piggyback Registration Rights) of the Management Investor Rights Agreement shall be amended, modified and supplemented as follows:

 (a) Section 4(b) (Underwriters’ Cutback) of the Management Investor Rights Agreement
shall be modified to provide that only 50% of the securities held by the Rock Stockholder shall be subject to cutback and as so revised, Section 4(b)(i) of the Management Investor Rights Agreement shall read in its entirety as follows:

 “(i) first, 100% of the securities proposed to be sold in such registration by the Company, Parent or
Caesars, as applicable, or any Person (other than a Stockholder, Parent Stockholder or a Caesars Stockholder, as applicable) exercising a contractual right to demand registration, as the case may be, proposes to sell and 50% of the securities
proposed to be sold in such registration by the Rock Stockholder, and (ii) second, and only if all the securities referred to in clause (i) have been included, and subject to Section 4(g)(i), the number of Registrable Securities
that, in the opinion of such managing underwriter or 

  
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underwriters, can be sold without having such adverse effect, with such number to be allocated pro rata among the Stockholders, the Rock Stockholder, Parent Stockholders and/or the Caesars
Stockholders, as applicable, and any other holders of securities of the Company, Parent or Caesars, as applicable, that have requested to participate in such registration based on the relative number of Registrable Securities then held by each such
Stockholder, the Rock Stockholder, Parent Stockholder and/or such Caesars Stockholders, as applicable (provided that any securities thereby allocated pursuant to this clause (ii) to a Stockholder, the Rock Stockholder,
Parent Stockholder and/or the Caesars Stockholders, as applicable, that exceed such Stockholder’s, Parent Stockholder’s and/or Caesars Stockholder’s request or fifty percent (50%) of the Rock Stockholder’s request, as
applicable, all to the extent allocated pursuant to clause (i), shall be reallocated among the requesting Stockholders, the Rock Stockholder, Parent Stockholders and/or Caesars Stockholders, as applicable, and any other holders of
securities of the Company, Parent or Caesars, as applicable, in like manner) and (iii) third, and only if all of the Registrable Securities referred to in clause (ii) have been included in such Registration, any other securities eligible
for inclusion in such registration.” 
 (b) Lock-up. The last sentence of Section 4(c) of the
Management Investor Rights Agreement whereby Company Shares held by Management Stockholders cease to be Registrable Securities on the first anniversary of the Qualified Public Offering shall not apply to the Company Shares held by the Rock
Stockholder unless the Rock Stockholder is able to sell its Company Shares pursuant to Rule 144 as a non-Affiliate of the Company. 
 (c) Participation in Underwritten Offerings. Section 4(e) of the Management Investor Rights Agreement is modified to provide that the Rock Stockholder’s obligations under subsections
(i) and (ii) thereof are contingent upon the Rock Stockholder’s undertakings not being more materially burdensome than those imposed on any other selling stockholder. 

 

	 	7.	Section 5 of the Management Investor Rights Agreement shall be deleted in its entirety and shall not be applicable to any Company Shares acquired by the Rock
Stockholder. The following provisions shall replace Section 5 of the Management Investor Rights Agreement with respect to Company Shares acquired by the Rock Stockholder: 

“Section 5. Repurchase Rights. 

(a) Company Repurchase Right (Competitor). Parent shall give written notice to the Rock Stockholder if it or any of
its Affiliates has determined that the Rock Stockholder or any of its Affiliates has become a Competitor and such notice shall state the basis for such determination; provided, however, the Rock Stockholder shall promptly notify Parent in the event
that the Rock Stockholder or any of its Affiliates becomes a Competitor. In the event that within thirty (30) days following such notice the Rock Stockholder has not 

  
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eliminated the circumstances, or ceased the activities, which form the basis for the Parent’s or the Rock Stockholder’s determination, then after such cure period, but within one
hundred fifty (150) days following such notice, Parent shall have the right to elect to purchase any or all of the Company Shares held by the Rock Stockholder (or any Transferee of such Company Shares if an Affiliate of the Rock Stockholder) at
a purchase price equal to the then current fair market value of such Company Shares. The current fair market value of such Company Shares shall be equal to (i) the value per Company Share as agreed to by the Rock Stockholder and the Company, or
in the absence of such agreement after good faith negotiation, each of the Rock Stockholder and the Company shall select one appraiser, such appraiser shall choose a third appraiser and the appraised value shall be the value determined by the Rock
Stockholder’s appraiser or by the Company’s appraiser, as chosen by the third appraiser (in each case without discount for minority interests or lack of marketability), or (ii) if the Company Shares are publicly traded, the average
closing price as reported on the principal securities exchange on which the Company Shares are listed during the ten trading days prior to the date on which Parent notifies the Rock Stockholder of its desire to exercise its repurchase right pursuant
to this Section 5(a). Parent shall have sixty (60) days after the date of the delivery to the Rock Stockholder of such notice to pay the purchase price and the Rock Stockholder (or its Affiliates) shall deliver the certificate(a)
representing the Company Shares to be repurchased free and clear of all liens or other encumbrances. 
 (b)
Company Repurchase Right (Regulatory). 
 (i) If the Company is unable to obtain a gaming license or
permit from the Gaming Authorities or has obtained a gaming license or permit and in either case a Licensing Event occurs, the Company shall notify the Rock Stockholder in writing within ten (10) days of becoming aware of such Licensing Event.

 (ii) In the event such Licensing Event is attributable to Dan Gilbert, then the Rock Stockholder shall
attempt to resolve any aspect of such Licensing Event attributable to Dan Gilbert within the time period required by the Gaming Authorities. If such Licensing Event attributable Dan Gilbert cannot otherwise be resolved by the Rock Stockholder to the
satisfaction of the Gaming Authorities within the time period required by the Gaming Authorities, then the Rock Stockholder shall be required to sell all of the Company Shares owned by the Rock Stockholder, subject to the terms and conditions of
Section 3.6 of this Agreement.” 
  

	 	8.	The provisions of Section 7 (Miscellaneous Provisions) of the Management Investor Rights Agreement shall be amended, modified and supplemented as follows:

 (a) The limitations in Section 7(a) of the Management Investor Rights Agreement shall not
apply to the Rock Stockholder. 

  
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 (b) The Company, Caesars and Parent acknowledge that any Transferee (as
defined in the Management Investor Rights Agreement) of the Company Shares owned by the Rock Stockholder pursuant to Section 3.6 of the Management Investor Rights Agreement shall be considered a “permitted successor and assign” within
the meaning of Section 7(d) of the Management Investor Rights Agreement. 
 (c) The provisions of
Section 7(e) of the Management Investor Rights Agreement regarding any amendment thereto are modified to provide that any amendment to the Management Investor Rights Agreement that would affect the Rock Stockholder’s rights or obligations
with respect to the Company Shares or the Rock Stockholder’s rights or obligations under the Management Investor Rights Agreement as modified by this Adoption must be consented to by the Rock Stockholder; provided that the Rock
Stockholder consents to any amendment solely with respect to the definition of Purchase Price as applicable to the provisions of Section 5(b)(ii) of the Management Investor Rights Agreement (as in effect without the changes to Section 5
pursuant to this Adoption). 
 (d) The Company, Caesars, Parent and the Rock Stockholder expressly agree that for
purposes of Section 7(p) of the Management Investor Rights Agreement, this Adoption is an agreement expressly contemplated therein. 
  

	 	9.	A new Section 8 (Governance) shall be added to the Management Investor Rights Agreement to read in its entirety as follows: 

“Section 8. Governance. 

(a) Board Representation. On all matters relating to the election of the directors of the Company, Caesars agrees
to cause Parent to vote and Parent agrees to vote all Company Shares held by it (or Parent shall consent pursuant to an action by written consent of the holders of the Company Shares) so as to elect to the Board one representative designated by the
Rock Stockholder (the “Rock Director”), which individual shall initially be Matt Cullen. Any vote taken to remove any director elected pursuant to this Section 8(a) or to fill any vacancy created by the resignation, removal or
death of the director elected pursuant to this Section 8(a) shall also be subject to the provisions of this Section 8(a). The Rock Stockholder may, at any time and in its sole discretion, replace with or without cause, the Rock Director
appointed by it by delivering written notice identifying the replacement Rock Director to the Company, Parent and Caesars. The rights of the Rock Stockholder pursuant to this Section 8 shall cease if it becomes a Competitor. 

(b) Committees. Each committee of the Board, if any, shall include the Rock Director as a member of such committee.

  
 14 

 (c) Indemnification. The Company’s organizational documents
shall provide (a) for elimination of the liability of directors (and former directors) to the maximum extent permitted by law, (b) for indemnification of directors (and former directors) for acts on behalf of the Company to the maximum
extent permitted by law, and (c) for the advancement of fees and expenses to the maximum extent permitted by law. The Rock Director shall be provided the same scope of indemnification, including pursuant to any contractual agreement, as any
representative of Caesars, Parent or any Sponsor with respect to representation on the Company’s Board.” 
  

	 	10.	A new Section 9 (Affiliate Transactions; Affiliate Debt) shall be added to the Management Investor Rights Agreement to read in its entirety as follows:

 “Section 9. Affiliate Transactions; Affiliate Debt. 

(a) Affiliate Transaction. Any transaction or agreement, and any amendment or modification of such agreement,
entered into after [the date of this Adoption] (i) between the Company or any Subsidiary of the Company, on the one hand, and any Stockholder or Affiliate of a Stockholder, on the other hand, or (ii) between a Stockholder and a third party
with respect to the Company’s business (but not its ownership) and which provides any economic benefit relating to the Company’s business to such Stockholder or any Affiliate of such Stockholder (other than the Company and its
Subsidiaries) (each being an “Affiliate Transaction”) shall be entered into only (x) on terms no less favorable to the Company than the Company would obtain in a comparable arm’s-length transaction, unless otherwise
consented to by the Rock Stockholder and (y) if involving annual payments or receipts in excess of $1,000,000 on an annual basis or $5,000,000 in the aggregate (in each case, calculated together with other transactions that are part of a series
of related transactions), only if such Affiliate Transaction is disclosed in advance to the Rock Stockholder. The Rock Stockholder shall have the right to inspect the books and records of the Company at such reasonable times and as often as may be
reasonably requested regarding any Affiliate Transaction. 
 (b) Preemptive Debt. In the event that the
Company proposes to enter into any debt financing transaction with an Affiliate (“Preemptive Debt”), then the Company shall give the Rock Stockholder with written notice (also, a “Preemptive Notice”) thereof at
least twenty (20) business days prior to the closing thereof and offer the Rock Stockholder the opportunity to participate in such financing on the same terms and conditions as the Affiliate at a percentage of the total indebtedness being
issued equal to the Actual Ownership Percentage of the Rock Stockholder immediately prior to such financing (the “Applicable Preemptive Debt”). The procedural provisions of Section 3.5(a)-(d) shall apply to the rights of
the Rock Stockholder, with references to the “Preemptive Optionee” being deemed to be references to the Rock Stockholder, references to “Applicable Preemptive Shares” being deemed to be references to the “Applicable
Preemptive Debt” and references to “Preemptive Shares” being deemed to be references to “Preemptive Debt”. 

  
 15 

	 	11.	A new Section 10 (Information Rights) shall be added to the Management Investor Rights Agreement to read in its entirety as follows: 

“Section 10. Information Rights. The Company shall furnish to the Rock Stockholder concurrently with
distribution to senior management of the Company, Parent or Caesars all written reports, financial information and notices of any material events impacting the business, properties, operations or financial condition of the Company; provided,
however, that the Company’s obligation under this Section 10 shall cease in the event that the Rock Stockholder or any of its Affiliates becomes a Competitor, during the time it is a Competitor, and thereafter, the Rock Stockholder
shall be entitled to financial information that are provided to other equity holders of the Company. 
  

	 	12.	Notice. Any notice required as permitted by the Management Investor Rights Agreement shall be given to Transferee at the address listed below Transferee’s
signature below. 

  

	 	13.	Law. THIS ADOPTION WILL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE, WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR
CONFLICTING PROVISION OR RULE (WHETHER OF THE STATE OF DELAWARE OR ANY OTHER JURISDICTION) THAT WOULD CAUSE THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF DELAWARE TO BE APPLIED. IN FURTHERANCE OF THE FOREGOING, THE INTERNAL LAW OF THE STATE
OF DELAWARE WILL CONTROL THE INTERPRETATION AND CONSTRUCTION OF THIS ADOPTION, EVEN IF UNDER SUCH JURISDICTION’S CHOICE OF LAW OR CONFLICT OF LAW ANALYSIS, THE SUBSTANTIVE LAW OF SOME OTHER JURISDICTION WOULD ORDINARILY APPLY.

  

					
	ROCK GAMING INTERACTIVE LLC
		
	By:	 	 /s/ Dan Gilbert

		 	Name:	 	Dan Gilbert
		 	Title:	 	Authorized Signatory

 
			
	Address:	 	1086 Woodward Ave
	Detroit MI 48226
	
	3/30/12
	Date	 	

  
 16 

 
					
	ACKNOWLEDGES AND AGREED:
	
	CAESARS INTERACTIVE ENTERTAINMENT, INC.
		
	By:	 	 /s/ Craig Abrahams

		 	Name:	 	Craig Abrahams
		 	Title:	 	Vice President
	
	03/30/12
	Date
	
	HIE HOLDINGS, INC.
		
	By:	 	 /s/ Michael D. Cohen

		 	Name:	 	Michael D. Cohen
		 	Title:	 	Secretary
	
	03/30/12
	Date
	
	CAESARS ENTERTAINMENT CORPORATION
		
	By:	 	 /s/ Michael D. Cohen

		 	Name:	 	Michael D. Cohen
		 	Title:	 	Secretary
	03/30/12
	Date

 [Signature Page to Adoption Agreement]EX-10.18

 Exhibit 10.18 
 EXECUTION COPY 
 TRADEMARK LICENSE
AGREEMENT 
 This Trademark License Agreement (this “Agreement”) is made effective as of
September 1, 2011 (the “Effective Date”) by and between Caesars Interactive Entertainment, Inc. (formerly known as Harrah’s Interactive Entertainment, Inc.) (“CIE”) and Caesars Entertainment Corporation
(formerly known as Harrah’s Entertainment, Inc.) (“CEC”). 
 WHEREAS, CIE has purchased Tournament
Rights (as defined in the Tournament Rights Purchase Agreement) from Caesars Tournament, LLC (“CT”) under the Tournament Rights Buyback Agreement made effective as of September 1, 2011 (“Tournament Rights Buyback
Agreement”), subject to those rights related to the Sublicensed Tournaments (as defined in the Tournament Rights Purchase Agreement) granted to CEC pursuant to the Trademark Sublicense Agreement between CT and CEC made effective as of
September 1, 2011 (“Sublicense Agreement”) and any other sublicenses granted by Caesars Entertainment Operating Company, Inc. prior to the date of the Tournament Rights Buyback Agreement to third parties with respect to the
Tournament Rights (including, without limitation, any rights granted with respect to the World Series of Poker Europe and any related events); 
 WHEREAS, pursuant to the terms, and effective as of the date, of the Tournament Rights Buyback Agreement, the Sublicense Agreement shall be terminated and replaced by a direct license between CEC
and CIE in accordance with the terms and conditions set forth in this Agreement; and 
 WHEREAS, CEC desires to license
rights to operate, and/or to enable its subsidiaries to operate, Licensed Tournaments (as defined below), including at the land-based hotel and casino property commonly known as Rio All Suite Hotel & Casino, Las Vegas (the “RIO
Hotel”), and CIE desires to grant such license, under the terms and conditions set forth in this Agreement. 
 NOW,
THEREFORE, in consideration of the mutual representations, warranties, covenants and conditions contained herein, and other good and valuable consideration, the sufficiency of which is hereby acknowledged, the parties hereby agree as follows:

  

	1.	DEFINITIONS 

 For the
purposes of this Agreement, the following terms shall have the following meanings. 
 1.1 “Final Table” means
the “Final Table” event of the $10,000 buy-in No-Limit Hold-Em Championship that is part of the Licensed Tournaments, as described in the 2011 World Series of Poker schedule. 

1.2 “Final Table Guidelines” means the guidelines set forth and identified as “Final Table Guidelines” in
Exhibit B. 
 1.3 “Host” means RIO, or such other party that CEC designates to operate the Licensed
Tournaments with the written consent of CIE pursuant to Section 2.2. 
 1.4 “Host Marks” means
(i) the trademarks, trade names and logos set forth on Exhibit F and (ii) any modified versions of such marks (including composites thereof). 
 1.5 “Host Property” means the RIO Hotel in which the Licensed Tournaments are operated as of the Effective Date, or such other property that CEC designates to host the Licensed
Tournaments with the written consent of CIE pursuant to Section 2.2. 
 1.6 “Licensed Marks” means
(i) the trademarks, trade names and logos set forth in Exhibit E and (ii) any modified versions of such marks (including composites thereof) and any trademarks, service marks, trade styles, trade dress, logos, designs or other
source identifiers related thereto. 

 1.7 “Licensed Tournaments” means the live, in-person tournament events held
in the Host Property as of the Effective Date and currently called “World Series of Poker” located in Las Vegas, operated under one or more Licensed Marks, as described in the 2011 World Series of Poker schedule. For avoidance of doubt,
Licensed Tournaments will not include any tournaments or other poker events performed by means of communications facilitated directly or indirectly by the Internet or any other public or private communications network through the use of access
devices (e.g., personal computers, televisions, mobile or cellular telephones, etc.) connected via physical connections, wirelessly or otherwise. 
 1.8 “Licensee” means CEC, or, in the event of assignment of this Agreement to RIO or a RIO Purchaser pursuant to Section 9.5(b), RIO or the RIO Purchaser, as applicable. 

1.9 “Licensor” means CIE. 
 1.10 “Permitted Tournament Guidelines” means the guidelines set forth and identified as “Permitted Tournament Guidelines” in Exhibit A. 

1.11 “Term” means the period commencing as of the Effective Date and ending on the date that is five (5) years from
the Effective Date, unless earlier terminated as provided in Section 5. 
 1.12 “RIO” means Rio
Properties, LLC. 
 1.13 “RIO Purchaser” has the meaning given to it in Section 9.5(b). 

1.14 “Sponsorship Agreement” shall mean any contractual relationship with a third party which provides such third party
with benefits driven predominantly by the stature of the World Series of Poker intellectual property, signage and other brand placements in and around the Licensed Tournaments venues and surrounding common areas, sampling, and on-site experiential
marketing and access to consumer information or data from participants in the Licensed Tournaments. 
 1.15
“Territory” means Las Vegas, Nevada. 
 1.16 “WSOP Sponsors” means those third parties to whom
Licensor has granted sponsorship rights or benefits in connection with the World Series of Poker® tournaments. 
  

	2.	License and Payment 

 2.1
License. Subject to the terms and conditions of this Agreement (including without limitation Sections 2.4 and 3), Licensor hereby grants to Licensee an exclusive (except as provided in Section 2.8), non-sublicensable (except for as
provided in Section 2.2) license, during the Term, to use, reproduce, distribute and display the Licensed Marks solely in connection with the operation of Licensed Tournaments in the Territory in accordance with the Permitted Tournament
Guidelines set forth in Exhibit A, including any advertising related thereto (but without the ability to enter into Sponsorship Agreements or media distribution agreements related to the foregoing); provided, however, that (a) Licensee may only
operate the Licensed Tournaments in the Host Property; (b) the right to use, reproduce, distribute and display the Licensed Marks in connection with the Final Table may be removed from the scope of this license grant in accordance with
Section 2.3; (c) in all cases, such use, reproduction, distribution and display will be subject to Licensor’s prior written approval in Licensor’s sole and absolute discretion; and (d) any uses of the Licensed Marks that are
substantially consistent with uses of the Licensed Marks by Licensor in connection with the 2011 World Series of Poker Las Vegas shall be deemed to have been approved by Licensor until such time as Licensor institutes changes to the Licensed Marks,
the Usage Guidelines or the Marketing Code (each as defined below). Licensor’s approval rights shall include the form, content, placement and timing of such usages, including, but not limited to, where advertising is placed, approval of
advertising or marketing materials, and placement of the Licensed Marks within advertising or marketing materials. In the event that Licensee chooses not to operate, or cause the Host to operate, any Licensed 

 Tournaments at the Host Property during the Term for any given year(s) (such Licensed Tournaments, the
“Declined Tournaments”), Licensee shall promptly (but in any event, no less than 12 months prior to the scheduled date of the Declined Tournament(s)) notify Licensor of such decision. Licensee and Licensor shall have 30 days to
agree on a New Host and/or New Host Property (as such terms are defined below). In the event that Licensee and Licensor do not reach agreement regarding a New Host and/or New Host Property at the end of such 30-day period, the exclusive license
granted to Licensee in this Section 2.1 shall, effective as of 30 days from the date of the initial notice, be revoked for the applicable year(s) of the Term to which the Declined Tournament(s) relate. Licensor shall therefore have the right to
enter into a license agreement or agreements with any third party in order to grant such party the right to operate such Licensed Tournament(s) for the applicable year(s) of the Term to which the Declined Tournament(s) relate. Licensee further
agrees to provide such third party with such information and cooperation as Licensor may reasonably request. 
 2.2
Sublicensing. The license granted to Licensee in Section 2.1 is sublicensable only to the Host solely in connection with the Host’s operation (including, advertising, marketing and promotion) of the Licensed Tournaments in the Host
Property. In the event Licensee wishes any party other than RIO (a “New Host”) to host and operate the Licensed Tournaments or for the Licensed Tournaments to be held at any property other than the RIO Hotel (a “New Host
Property”), it may do so only upon the written consent of Licensor, at which time Exhibit F shall be amended to replace the current trademarks, trade names and logos contained therein with the trademarks, trade names and logos associated
with the New Host and/or New Host Property. In the event of the assignment of this Agreement to RIO or the RIO Purchaser pursuant to Section 9.5(b), Licensee shall have no right to sublicense the license granted to Licensee in Section 2.1
and this Section 2.2 will be of no further force and effect. 
 2.3 Final Table. The parties acknowledge that the
right to use, reproduce, distribute and display the Licensed Marks in connection with the Final Table may be removed from the scope of the license granted to Licensee in Section 2.1 by Licensor at any time, in Licensor’s sole discretion,
by providing written notice (a “Final Table Notice”) to Licensee not less than 180 days prior to any scheduled Final Table, provided that the ability to locate the Final Table at a venue other than the Host Property is subject to
receipt of all gaming regulatory approvals. Upon delivery of a Final Table Notice, (a) the license granted to Licensee in Section 2.1 shall, effective as of the date of the Final Table Notice, be revoked with respect to the Final Table(s)
that are specified in the Final Table Notice and (b) Licensee shall not, and shall cause the Host not to, host and operate the Final Table, or any similar event, in the Host Property for the year(s) specified in the Final Table Notice;
provided, however, that, for so long as Licensor is a CEC controlled affiliate and has not declined to host a Licensed Tournament as described in Section 2.1, Licensor shall only allow a CEC controlled affiliate to host the Final Table. Until
such time, if at all, that Licensor delivers a Final Table Notice to Licensee for any given year, (x) the license granted to Licensee in Section 2.1 shall be deemed to include the right to operate the Final Table and (y) in addition
to all other terms and conditions of this Agreement, Licensee shall, and shall cause the Host to, comply with, host and operate the Final Table in accordance with, the Final Table Guidelines. 

2.4 Payment. In consideration of the license granted in Section 2.1, Licensee will pay to Licensor in each year of this
Agreement the following payments (collectively, the “Fees”), with fifty percent (50%) of each payment due no later than sixty days prior to the start of the Tournament and the balance due no later than the tenth day from end of
tournament play before the Final Table. 
  

	 	(a)	Year 1: Two Million US Dollars ($2,000,000) 

  

	 	(b)	Year 2: Two Million US Dollars ($2,000,000) 

  

	 	(c)	Year 3: Two Million US Dollars ($2,000,000) 

  

	 	(d)	Year 4: Two Million US Dollars ($2,000,000) 

  

	 	(e)	Year 5: Two Million US Dollars ($2,000,000) 

 All payments and fees due hereunder shall be paid in U.S. currency by wire transfer of
immediately available funds to the account and in accordance with the instructions specified from time to time in writing by Licensor. The Fees and any other sums payable hereunder by Licensee shall be non-refundable. Unpaid amounts due and owing
from Licensee shall bear interest at the Interest Rate on all unpaid sums more than fifteen (15) days from the due date.; provided, however, that if the day on which any such amounts due and owing from Licensee can be paid without being
considered past due falls on a non-business day, then the last day for paying such sums without being considered past due shall be the next business day thereafter. For the purposes of this section, “Interest Rate” means the lesser of
eight percent (8%) simple interest per annum or the highest rate of interest allowed by applicable law. 
 2.5
Restrictions; Reservation of Rights. Licensee will not, and will cause the Host not to, use, reproduce, distribute or display (or authorize the use, reproduction, distribution or display of) the Licensed Marks in any manner other than as
expressly authorized by this Agreement. All Tournament Rights and rights in the Licensed Marks not expressly licensed to Licensee under this Agreement are reserved by Licensor. The grant of rights under this Agreement does not include any other
exploitation of the Licensed Marks, including with respect to media rights, sponsorships, merchandise bearing the Licensed Marks, or licensing of the Licensed Marks, all of which are reserved by Licensor. Except for the expressly rights granted
under this Agreement, no rights are granted to either party by implication, estoppel or otherwise, under any of the other party’s intellectual property rights. 
 2.6 Assignment of Rights Created. Licensee hereby assigns, and shall cause its affiliates, the Host and each of their respective employees and independent contractors to assign, to Licensor or
Licensor’s designee, all intellectual property rights created by or on behalf of Licensee that relate to the Licensed Marks. This Section shall survive the expiration or termination of this Agreement. 

2.7 Limited Warranties. Except as set forth in Section 6.1, Licensor makes no other warranties, whether express or implied,
with regards to the use of the Licensed Marks, whether inside or outside of the United States, and other than as set forth in Section 6.5, will have no indemnification obligations with respect to any claims in which it is alleged that the use
of the Licensed Marks, inside or outside of the United States infringes on the trademark or other proprietary rights of any third party. 
 2.8 Promotion by Licensor. Notwithstanding the exclusive license granted to Licensee in Section 2.1, Licensor shall have the right to (a) use, distribute and display the Licensed Marks in
connection with advertising, promotion and marketing of the Licensed Tournaments throughout the world and (b) grant WSOP Sponsors the right to use, distribute and display the Licensed Marks in connection with their sponsorship of the Licensed
Tournaments throughout the world. Licensee hereby grants, and shall cause its affiliates and/or the Host to grant, to Licensor a nonexclusive, sublicensable, worldwide license, during the Term, to use, reproduce, distribute and display the Host
Marks solely in connection with the advertising, marketing and promotion of the Licensed Tournaments. Licensor hereby acknowledges and agrees that all uses of the Host Marks by it (or any of its sublicensees) pursuant to the terms of this Agreement
must be of sufficiently high quality as to protect the Host Marks and the goodwill symbolized thereby. For the avoidance of doubt, all uses of the Host Marks that are substantially consistent with any past uses of the Host Marks by Licensee, the
Host and/or Licensor in connection with the advertising, marketing and promotion of the Licensed Tournaments shall be deemed to meet such standard and are hereby deemed approved by the Host. 

 

	3.	QUALITY CONTROL AND TOURNAMENT OPERATIONS 

 3.1 Guidelines: Compliance with Laws. Licensee shall, and shall cause the Host to, adhere to Licensor’s then-current trademark usage guidelines and quality control standards with respect to
the Licensed Marks (the “Usage Guidelines”) and to the Marketing Code of Commitment (the “Marketing Code”), as Licensor may from time to time update and communicate to Licensee in writing. A current copy of the
Usage Guidelines, as of the Effective Date, is attached hereto as Exhibit C, and a current copy of the Marketing Code, as of the Effective Date, is attached hereto as Exhibit D. Licensee shall, and shall cause the Host to, also comply
with all applicable 

 
laws and regulations (including, without limitation, laws and regulations relating to privacy, advertising and marketing, and gambling, gaming and casino activities), and shall, or shall cause
the Host to, as applicable, obtain and maintain all necessary government licenses, permits and approvals, including, without limitation, those relating to the Licensed Marks and Licensed Tournaments and, as applicable and permitted herein, the
advertising, promotion, marketing and operation thereof. 
 3.2 Protection of Marks. 

(a) Licensed Marks. Licensee shall not, and shall cause the Host not to, alter, modify, adapt, amend or in any way change any
Licensed Mark or any part thereof. Licensee shall not, and shall cause the Host not to, do or authorize to be done any action that would prejudice the validity or registration of the Licensed Marks or the goodwill associated therewith, including
filing for, using or authorizing the use of any trademark, service mark, trade style, trade dress, logo, design or other source identifier (i) likely to cause consumer confusion with respect to the Licensed Marks or (ii) that is a
composite mark of which any Licensed Mark is a part. It is understood that neither Licensee nor the Host shall acquire or claim any independent right, title or interest in or to the Licensed Marks by virtue of Licensee’s or the Host’s use
of the Licensed Marks as provided in this Agreement, it being the intention of the parties that all use of the Licensed Marks by Licensee or the Host, and all goodwill associated therewith, shall at all times inure to the exclusive benefit of CIE.
Licensee shall not, and shall cause the Host not to, use, and shall not, and shall cause the Host not to, authorize to be used, the Licensed Marks or any confusingly similar marks or names in any trade name, entity name or business name. 

(b) Host Marks. Licensor shall not alter, modify, adapt, amend or in any way change any Host Mark or any part thereof. Licensor
shall not do or authorize to be done any action that would prejudice the validity or registration of the Host Marks or the goodwill associated therewith, including filing for, using or authorizing the use of any trademark, service mark, trade style,
trade dress, logo, design or other source identifier (i) likely to cause consumer confusion with respect to the Host Marks or (ii) that is a composite mark of which any Host Mark is a part. It is understood that Licensor shall not acquire
or claim any independent right, title or interest in or to the Host Marks by virtue of Licensor’s use of the Host Marks as provided in this Agreement, it being the intention of the parties that all use of the Host Marks by Licensor, and all
goodwill associated therewith, shall at all times inure to the exclusive benefit of Licensee. Licensor shall not use, and shall not authorize to be used, the Host Marks or any confusingly similar marks or names in any trade name, entity name or
business name unless otherwise authorized to do so pursuant to another agreement. 
 3.3 Conduct of Business: Quality of
Products and Services. Licensee shall, or shall cause the Host to, (a) conduct the Licensed Tournaments in a manner that is first-class and will reflect positively on the Licensed Marks and the global market leadership status of the
Licensed Marks; (b) use the Licensed Marks in a manner that does not knowingly derogate Licensor’s rights in the Licensed Marks or the value of the Licensed Marks; (c) take no action that would interfere with, diminish or tarnish
those rights or value; and (d) in addition to the other requirements of this Agreement, use the Licensed Marks only in connection with products and services that meet generally accepted industry standards of quality and performance. 

3.4 Tournament Operations. Licensee shall operate, or shall cause the Host to operate, the Licensed Tournaments each calendar year
during the Term in accordance with the Permitted Tournament Guidelines, except as otherwise agreed by the parties. Licensor shall retain the approval, operational and management rights and responsibilities in connection with the Licensed Tournaments
as specified further in the Permitted Tournament Guidelines. Without limiting the specific provisions set forth in the Permitted Tournament Guidelines and subject to fulfillment of all applicable gaming laws and regulations, Licensor shall control
the overall look and feel of the Licensed Tournaments, including the tournament gaming space and the ancillary space surrounding the tournament gaming space. The Permitted Tournament Guidelines may be amended from time to time by mutual agreement of
the parties; provided, however, that Licensor shall have the right to amend the Permitted Tournament Guidelines in its sole discretion to the extent such amendments (a) do not create a material adverse effect on Licensee or the Host or each of
their respective businesses and (b) do not create new responsibilities or obligations on Licensee or the Host that are substantially outside the scope of Licensee’s and the Host’s responsibilities and obligations as specified in this
Agreement and the Permitted Tournament Guidelines as each then exists prior to 

 
such amendment. In the event that the parties do not agree to any proposed amendment to the Permitted Tournament Guidelines, and such amendment does not qualify as an amendment that Licensor can
make in its sole discretion pursuant to the proceeding sentence, the Permitted Tournament Guidelines, or the applicable portion thereof, shall remain unchanged provided that service levels for any given year will be at least equal to those
applicable to the Licensed Tournaments from the immediately preceding year. Notwithstanding the above, for so long as the Host Property is a CEC controlled affiliate, the Permitted Tournament Guidelines shall only be amended by mutual agreement of
the parties. Unless specifically stated otherwise in this Agreement or in the Permitted Tournament Guidelines, all revenue from the Licensed Tournaments shall be retained by Licensee or, in the Licensee’s discretion, the Host, except for
revenue derived from the exploitation of sponsorship and media distribution rights which shall be retained by Licensor. 
 3.5
Monitoring; Cooperation. Licensor shall have the right to monitor Licensee and the Host related to this Agreement for the sole purpose of determining whether Licensee is complying with the Usage Guidelines, the Marketing Code, the Permitted
Tournament Guidelines and other requirements of this Agreement, and Licensee shall reasonably cooperate with such monitoring. In furtherance of the foregoing and without limiting Licensor’s prior approval rights set forth in Section 2.1,
subject to prior written, reasonable notice from Licensor and with all costs borne by Licensor, Licensee shall, and shall cause the Host to, (a) provide to Licensor, at Licensor’s request, copies of representative samples of requested
advertising, promotional and other materials that bear the Licensed Marks, (b) provide to Licensor reasonable information regarding the Licensed Tournaments, including use of the Licensed Marks in connection therewith and compliance with the
Permitted Tournament Guidelines; and (c) permit Licensor or its authorized representatives, at such party’s prior written reasonable request, to inspect during normal business hours, Licensee’s and the Host’s facilities and any
other location (including locations controlled by third-parties, subject to such third-parties agreeing to provide such access) and records to verify compliance with this Agreement. For the avoidance of doubt, if Licensor finds that Licensee is not
in compliance with this Agreement, Licensee shall have the opportunity to cure such breach in accordance with Section 5.2(a)(ii). 
 3.6 Enforcement of Standards. If Licensor reasonably determines that any use of the Licensed Marks do not meet the requirements set forth in this Agreement, Licensor may notify Licensee in writing,
providing Licensee with a reasonably detailed description of the deficiencies. Licensee shall cure the deficiencies within thirty (30) days after receipt of such notice, and shall provide Licensor with evidence of such cure. If a deficiency is
not cured to the commercially reasonable satisfaction of Licensor within such time period, Licensor shall have the right, effective on written notice to Licensee, to suspend use of any affected Licensed Mark by Licensee and the Host (during which
time the exclusive license granted to Licensee in Section 2.1 shall immediately become nonexclusive) until the deficiencies are cured to the commercially reasonable satisfaction of Licensor. 

 

	4.	MAINTENANCE, RENEWAL AND ENFORCEMENT 

 4.1 Maintenance and Renewal. Licensor shall prosecute and maintain the United States applications/registrations for the Licensed Marks during the Term. Licensee shall, and shall cause the Host to,
reasonably cooperate with Licensor, at the expense of Licensor, in connection with the preparation and filing of any applications for registration, renewals, and other documentation reasonably determined by Licensor to be necessary or advisable to
obtain, preserve or maintain applicable rights in the Licensed Marks. Any such applications for registration, renewals and other documentation relating to the Licensed Marks shall be in the name of Licensor. 

4.2 Infringement and Enforcement. 
 (a) Licensee shall not, and shall cause the Host not to, directly or indirectly, infringe, misappropriate or violate any intellectual property rights of Licensor or any Licensor affiliate in the Licensed
Marks, nor contest or aid others in contesting Licensor’s and its affiliates’ validity or ownership of such rights, or take any other action in derogation thereof. 

 (b) If a party learns of any actual or threatened infringement, misappropriation, imitation
or unauthorized use of the Licensed Marks (an “Infringement”), such party shall provide prompt written notice of such infringement, misappropriation, imitation or unauthorized use and a summary of the relevant facts and
circumstances thereof known by such party to the other party. 
 (c) Licensor shall have the first right (but not the
obligation) to initiate a suit or take other appropriate action that it believes is reasonably required to protect (i.e., prevent or abate any Infringement) or otherwise enforce the Licensed Marks. 

(d) If Licensee reasonably believes that any Infringement is materially related to Licensee’s or the Host’s licensed activities
under this Agreement and has a material adverse impact on such activities (a “License Field Infringement”), Licensee may request Licensor in writing to prevent or abate such License Field Infringement under the Licensed Marks and
provide a summary of the relevant facts and circumstances of the License Field Infringement known to Licensee (“License Enforcement Request”). 
 (e) If Licensor initiates suit under the terms of this Section 4.2, Licensor shall have the sole and exclusive right to control such suit and to select its counsel for any such suit, at its own cost
and expense. For any enforcement action related to any License Field Infringement, Licensor will use good faith efforts to keep Licensee reasonably informed and to pass along to Licensor any reasonable comments Licensee may have with respect to any
proceeding related to any License Field Infringement. Licensee shall, and shall cause the Host to, offer reasonable assistance to Licensor, including the execution of any and all documents, in connection with any proceeding related to any License
Field Infringement at no charge to Licensor except for reimbursement of reasonable out-of-pocket expenses incurred in rendering such assistance, but shall take no action nor incur any expenses on Licensor’s behalf without Licensor’s prior
written approval. 
 (f) If a third party at any time asserts a claim that any Licensed Mark is invalid or otherwise
unenforceable (an “Invalidity Claim”), Licensor shall have the sole right at its sole discretion to control the response, if any, to any such Invalidity Claim. 

 

	5.	TERM AND TERMINATION 

 5.1
Term. The term of this Agreement shall commence on the Effective Date and shall continue until the end of the Term, unless earlier terminated as provided in this Section 5. The term may be extended at any time by the mutual written
agreement of the parties, specifying, at a minimum, the length of the extension and the fees to be paid to Licensor during such extension. 
 5.2 Events of Default. 
 (a) The following actions or events shall
constitute an “Event of Default” under this Agreement: 
 (i) A failure by Licensee to pay the Fees to
Licensor when due that is not cured within ten (10) days after written notice from Licensor to Licensee; 
 (ii) A failure
by either party to materially perform or comply with any of the covenants, duties or obligations set forth in this Agreement, that is subject to cure and is not cured within thirty (30) days following written notice of such default from the
non-defaulting party to the defaulting party; provided, however, if (i) the default is not susceptible of cure within a thirty (30) day period; (ii) the default cannot be cured solely by the payment of a sum of money; and
(iii) the default would not expose the non-defaulting party to an imminent and material risk of criminal liability or of material damage to its business reputation, the thirty (30) day cure period shall be extended if the defaulting party
commences to cure the default within such thirty (30) day period and thereafter proceeds with reasonable diligence to complete such cure. In the event a material non-performance by any party is not subject to cure, this Agreement may be
terminated immediately upon written notice; 

 (iii) A breach or default of the same provision of this Agreement that occurs more than two
(2) times in any twelve (12) month period or more than three (3) times during the Term; 
 (iv) The assignment
or attempted assignment of this Agreement in violation of Section 9.5; 
 (v) The insolvency of a party, or a party’s
failure generally to pay its debts as such debts become due; 
 (vi) The issuance of a levy or an attachment against all or any
material portion of the assets of a party resulting from a final judgment against a party for which all appeal periods have expired and which is not fully covered by insurance; or 

(vii) Failure by Licensor, Licensee or the Host to be granted a gaming approval or other required license, or the revocation of any
gaming approval or other required license by any gaming authority having jurisdiction over Licensor, Licensee or the Host, as applicable. 
 (b) In the event this Agreement is assigned to RIO or the RIO Purchaser pursuant to Section 9.5(b), the following actions or events shall also constitute an “Event of Default” under
this Agreement: 
 (i) Any Licensor Competitor becomes a stockholder of, lender to or equity investor in, RIO or the RIO
Purchaser or otherwise has Control of RIO or the RIO Purchaser or becomes an affiliate of RIO or the RIO Purchaser, or enters into any marketing or affiliation agreement with RIO or the RIO Purchaser; 

(ii) RIO or the RIO Purchaser sells, conveys, transfers or assigns the RIO Hotel or the business associated with the RIO Hotel to any
Licensor Competitor, or enters into a written agreement to do any of the foregoing; 
 For purposes of this Section 5.2(b),
(i) “Licensor Competitor” means any entity that operates any online gaming activities of any kind (play-for-fun or real money) or any land-based poker tours or tournaments, in which any of the events related to such tour or
tournament are televised, and any of their respective affiliates, successors or assigns and (ii) “Control” means, with respect to a particular person, possession of the direct or indirect power to direct or cause the direction
of the management and policies of a person, whether through ownership of voting securities, by contract, or otherwise. 
 5.3
No Guarantee of Performance. Licensee acknowledges and agrees that Licensor has not made any representations or claims with regard to the financial performance of the Host Property as a result of this Agreement or hosting of the Licensed
Tournaments, or that hosting these tournaments will contribute to the ability of Licensee to maintain or increase the Host Property customer base, or to meet its revenue or income projections for the Host Property. In no event shall Licensor be
deemed in default of its obligations under this Agreement or applicable law or be liable in any way by reason of the failure of the financial performance of the Licensed Tournaments to meet Licensee’s expectations or income projections, or
enable the Host Property to maintain or increase its customer base (other than to the extent resulting from a material breach of this Agreement by Licensor). In no event shall Licensee be deemed in default of its obligations under this Agreement or
applicable law or be liable in any way if the number of participants who register for and/or play in the Licensed Tournament is less than the number of such participants in any prior year. 

5.4 Remedies for Event of Default. Subject to the terms of this Agreement, if any Event of Default shall have occurred, the
non-defaulting party shall have the right to terminate this Agreement by reason of the occurrence of an Event of Default and exercise against the defaulting party any other rights and remedies available to the non-defaulting party under this
Agreement or, subject to any limitations imposed by this Agreement, at law or in equity. 

 5.5 Notice of Termination. If termination of this Agreement is an available remedy,
such remedy shall be exercised by the non-defaulting party by written notice to the defaulting party, in which case this Agreement shall terminate on either: (i) the date specified in this Agreement; or (ii) if not specified in this
Agreement, the date specified by the non-defaulting party in the termination notice, which date shall in no event be sooner than ten (10) days nor later than sixty (60) days, after the delivery of such notice. 

5.6 Effect of Expiration or Termination. 
 (a) Upon expiration or termination of this Agreement ( “Termination”) by any reason whatsoever (and without prejudice to any remedies available to either party by reason thereof),
Licensee shall, and shall cause the Host to, immediately cease all operations of the Licensed Tournaments and all uses of the Licensed Marks and all rights and licenses in and to the Licensed Marks and the Licensed Tournaments granted under this
Agreement will revert back to Licensor, except that Sections 1, 6 and 9 shall survive in accordance with their terms. 
 (b) As
of the date of the Termination (the “Termination Date”), Licensee shall, and shall cause the Host to: (i) cease all affiliation with the Licensed Tournaments; (ii) either return or destroy (at Licensor’s sole and
absolute discretion) any software, data, materials, including but not limited to Confidential Information of Licensor, in Licensee’s or the Host’s possession; (iii) cease all use of the Licensed Marks and destroy or return to Licensor
(at Licensor’s sole and absolute discretion) all materials within its possession or control bearing or containing the Licensed Marks; and (iv) be responsible, at its sole cost and expense, for any requirements the gaming authorities may
impose or otherwise may be imposed by applicable law solely on Licensee or the Host as a result of the termination of this Agreement. 
 (c) The parties will make good faith efforts not less than sixty (60) days prior to the Termination Date to develop a transition plan: (i) to provide an orderly transition of the removal of any
World Series of Poker indicia (including the Licensed Marks and any other Licensor intellectual property) from the Host Property; and (ii) to provide for the removal of any, software or other property in Licensee’s or the Host’s
possession that is owned by Licensor. 
 (d) Each party shall return the Confidential Information of the other party, and
permanently delete, purge and destroy all Confidential Information in electronic form (other than archival copies of Confidential Information on back up media provided that such Confidential Information is never restored for use). 

(e) Within seven (7) business days after the Termination Date, Licensee will provide to Licensor an officer’s certificate of
Licensee’s compliance with its obligations under this Section 5.6. 
 (f) Licensee shall pay all Fees, cost and
expense reimbursements, and all other amounts due to Licensor through the Termination Date or fees and expenses for any services performed after the Termination Date within thirty (30) days after receipt of an invoice for the same. 

5.7 Termination of Sublicense Agreement. Each of Licensor and Licensee acknowledge and agree that, effective as the date hereof,
the Sublicense Agreement shall be terminated and replaced in its entirety with this Agreement. 
  

	6.	REPRESENTATIONS; DISCLAIMERS OF WARRANTIES AND DAMAGES; INDEMNITY 

 6.1 Licensor hereby represents and warrants that, within the United States, Licensor is the owner of the entire right, title and interest in and to the Licensed Marks and that Licensee’s use of the
Licensed Marks in accordance with the terms set forth in this Agreement does not, to the knowledge of Licensor, infringe or conflict with the intellectual property rights of any third party. Licensor further represents and warrants that the rights
granted to Licensee do not conflict with any contractual rights granted by Licensor to any third party. 

 6.2 EXCEPT AS SET FORTH IN SECTION 6.1, LICENSOR MAKES NO WARRANTIES OF ANY KIND, WHETHER
EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, RELATED TO OR ARISING OUT OF THE LICENSED MARKS OR THIS AGREEMENT. EXCEPT AS SET FORTH IN SECTION 6.1, THE LICENSED MARKS ARE PROVIDED “AS IS,” AND LICENSOR SPECIFICALLY DISCLAIMS ANY WARRANTIES OF
MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND ALL OTHER WARRANTIES THAT MAY OTHERWISE ARISE FROM COURSE OF DEALING, USAGE OF TRADE OR CUSTOM. 
 6.3 LICENSEE ACKNOWLEDGES THAT IT HAS INDEPENDENTLY EVALUATED THE OPERATIONAL AND FINANCIAL BENEFITS AND RISKS ASSOCIATED WITH HOSTING THE LICENSED TOURNAMENTS AND IS NOT RELYING ON ANY REPRESENTATION,
WARRANTY, GUARANTEE, OR STATEMENT OF LICENSOR OR ITS AFFILIATES OTHER THAN AS EXPRESSLY SET FORTH IN THIS AGREEMENT. 
 6.4
LIMITATION OF LIABILITY. 
 (a) LICENSOR. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LICENSOR SHALL NOT BE
LIABLE FOR ANY TYPE OF INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES OR LOSS, HOWSOEVER CAUSED OR ARISING, ON ANY THEORY OF LIABILITY, INCLUDING BUT NOT LIMITED TO EXPENSE FOR SUBSTITUTE EQUIPMENT OR SERVICE, LOSS OR CORRUPTION OF
DATA, LOST PROFITS, LOST REVENUE, LOSS OF OPPORTUNITY, LOST PRODUCTION, LOSS OF OR DAMAGE TO GOODWILL AND REPUTATION, LOST INTEREST AND LOST SAVINGS. THIS LIMITATION SHALL APPLY EVEN IF LICENSOR HAS BEEN ADVISED, OR IS AWARE, OF THE POSSIBILITY OF
SUCH DAMAGES OR LOSS. IN NO EVENT SHALL RECOVERY OF ANY KIND AGAINST LICENSOR OR ITS AFFILIATES BE GREATER IN AMOUNT THAN THE TOTAL AMOUNT OF THE TOTAL FEES ACTUALLY PAID TO LICENSOR PURSUANT TO THIS AGREEMENT, EXCEPT THAT THIS CAP ON DAMAGES SHALL
NOT APPLY TO LICENSOR’S INDEMNITY WITH RESPECT TO THIRD PARTY CLAIMS OF INFRINGMENT PURSUANT TO SECTION 6.5(b). THESE LIMITATIONS OF LIABILITY SHALL APPLY NOTWITHSTANDING ANY FAILURE OF THE ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. 

(b) LICENSEE. EXCEPT FOR (A) AMOUNTS PAYABLE PURSUANT TO THE INDEMNIFICATION OBLIGATIONS UNDER SECTION 6.5,
(B) LICENSEE’S BREACH OF SECTION 9.11, (C) LICENSEE’S FINANCIAL OBLIGATIONS HEREIN OR (D) ANY BREACH OF THIS AGREEMENT WITH RESPECT TO LICENSOR’S INTELLECTUAL PROPERTY, LICENSEE SHALL NOT BE LIABLE FOR ANY TYPE OF
INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES OR LOSS, HOWSOEVER CAUSED OR ARISING. THESE LIMITATIONS OF LIABILITY SHALL APPLY NOTWITHSTANDING ANY FAILURE OF THE ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. 

6.5 Indemnity. 
 (a) Licensee agrees to fully defend, indemnify and hold harmless Licensor from and against any and all liabilities, claims, causes of action, suits, damages and expenses (including attorneys’ fees)
arising out of or resulting from: (i) any claim (other than claims covered by Section 6.5(b) below) that the materials incorporating the Licensed Marks infringe a third party’s intellectual property; (ii) any claim (other than
claims covered by Section 6.5(b) below) related to the Licensed Marks or materials incorporating the Licensed Marks including, without limitation, Licensee’s false or misleading advertising, or unauthorized use of a person’s likeness
or image, in connection with any of the Licensed Marks or any violation of any applicable law or regulation in connection with the use, marketing, promotion, or distribution of any of the materials incorporating the Licensed Marks; (iii) any
use of the Licensed Marks in a manner not authorized by this Agreement; (iv) any claim for death, injury or property damage arising out of or related to a Licensed Tournament; or (v) any breach of this Agreement by Licensee. 

 (b) Licensor agrees to fully defend, indemnify and hold harmless Licensee and the Host from
and against any and all liabilities, claims, causes of action, suits, damages and expenses (including attorneys’ fees) arising out of or resulting from any claim that the use of the Licensed Marks pursuant to this Agreement infringes a third
party’s intellectual property rights. 
 6.6 Survival. This Section shall survive the expiration or any termination
of this Agreement. 
  

	7.	INSURANCE 

 Licensee
agrees to comply with the obligations stated in Exhibit G hereto and to maintain in effect at all times during the Term of this Agreement the required insurance coverage set forth therein. 

 

	8.	GAMING LAWS 

 Licensor and
its affiliates are required to adhere to strict laws and regulations regarding business relationships. If at any time Licensor determines, in its sole discretion, that a business relationship with Licensee or the Host, could violate any statutes and
regulations regarding prohibited relationships with gaming companies, or if Licensor determines in good faith that it would be in its best interest to terminate its relationship with Licensee in order to protect any of its privileged gaming
licenses, Licensor may immediately terminate this Agreement with no liability to Licensee. If this Agreement meets a threshold mandated by Licensor’s compliance policies, Licensee agrees to, and agrees to cause the Host to, complete and submit
to Licensor a “Business Information Form”, and to undergo a background investigation to comply with Licensor compliance policies. 
  

	9.	MISCELLANEOUS 

 9.1
Governing Law; Severability: Jurisdiction and Venue. 
 (a) Governing Law. This Agreement, and all disputes
between the parties under or related to this Agreement or the facts and circumstances leading to its execution, whether in contract, tort or otherwise, shall be governed by and construed in accordance with the Laws of the State of Nevada, applicable
to contracts executed in and to be performed entirely within the State of Nevada, without regard to the conflicts of laws principles thereof. If any provision of this Agreement or the application thereof is held invalid or unenforceable to any
extent, the remainder of this Agreement and the application of that provision to other persons or circumstances shall not be affected thereby, and that provision shall be enforced to the greatest extent permitted by law. 

(b) Arbitration. Subject to Licensor’s right to obtain injunctive relief as provided in Section 9.3, any controversy or
claim arising out of or relating to this Agreement, or the breach thereof, shall be settled by arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association, subject to the following provisions:
(i) each party shall appoint an arbitrator and the two such arbitrators shall appoint a third neutral arbitrator; (ii) the arbitration proceedings shall be conducted in English in Las Vegas, Nevada; and (iii) any award rendered by the
arbitrators may be entered in any court having jurisdiction thereof. 
 9.2 Waiver of Jury Trial. EACH PARTY ACKNOWLEDGES
AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT IS LIKELY TO INVOLVE COMPLICATED AND DIFFICULT ISSUES, AND THEREFORE IT HEREBY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY
LITIGATION DIRECTLY OR INDIRECTLY ARISING OUT OF OR RELATING TO THIS AGREEMENT AND ANY OF THE AGREEMENTS DELIVERED IN CONNECTION HEREWITH OR THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY. EACH PARTY CERTIFIES AND ACKNOWLEDGES THAT (I) NO
REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF 

 
LITIGATION, SEEK TO ENFORCE EITHER OF SUCH WAIVERS, (II) IT UNDERSTANDS AND HAS CONSIDERED THE IMPLICATIONS OF SUCH WAIVERS, (III) IT MAKES SUCH WAIVERS VOLUNTARILY, AND (IV) IT HAS BEEN INDUCED
TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 9.2. 
 9.3
Injunctive Relief. Licensee acknowledges and agrees that Licensor would be irreparably damaged if any of the provisions of this Agreement are not performed by Licensee in accordance with their specific terms, and that any breach of,
threatened breach of, or failure to perform or comply with, this Agreement by Licensee could not be adequately compensated in all cases by monetary damages alone. Accordingly, in addition to any other right or remedy to which Licensor may be
entitled at law or in equity, Licensor shall be entitled to seek temporary, preliminary and permanent injunctive relief to prevent breaches or threatened breaches of any of the provisions of this Agreement, without posting any bond or other
undertaking. 
 9.4 Notices. All notices, requests, claims, demands and other communications required or permitted to be
given hereunder will be in writing and will be given or made by delivery in person, by courier service, by facsimile (with a copy sent by another means specified herein), by e-mail, or by registered or certified mail (postage prepaid, return receipt
requested). Except as provided otherwise herein, notices delivered by hand or by courier service shall be deemed given upon receipt; notices delivered by facsimile or e-mail shall be deemed given twenty-four (24) hours after the sender’s
receipt of confirmation of successful transmission; and notices delivered by registered or certified mail shall be deemed given seven (7) days after being deposited in the mail system. All notices shall be addressed to the parties at the
following addresses (or at such other address for a party as will be specified by like notice): 
 (a) if to CIE, to:

  

			
	Caesars Interactive Entertainment, Inc.
	One Caesars Palace Drive
	Las Vegas, NV 89109
	Attention:	  	General Counsel
	Facsimile:	  	(702) 407-6218
	
	with a copy to:
	
	Caesars Entertainment Corporation
	One Caesars Palace Drive
	Las Vegas, NV 89109
	Attention:	  	General Counsel
	Facsimile:	  	(702) 407-6218
	
	with a further copy to:
	
	Paul, Weiss, Rifkind, Wharton & Garrison LLP
	1285 Avenue of the Americas
	New York, NY 10019
	Attention:	  	John Scott
	Facsimile:	  	(212) 492-0079

 (b) if to CEC, to: 
  

			
	Caesars Entertainment Corporation
	One Caesars Palace Drive
	Las Vegas, NV 89109
	Attention:	  	General Counsel
	Facsimile:	  	(702) 407-6218

			
	with a further copy to:
	
	Paul, Weiss, Rifkind, Wharton & Garrison LLP
	1285 Avenue of the Americas
	New York, NY 10019
	Attention:	  	John Scott
	Facsimile:	  	(212)492-0079

 (c) if to RIO, to: 
  

			
	Rio Properties, LLC
	One Caesars Place Drive
	Las Vegas, NV 89109
	Attention:	  	General Counsel, Caesars
	Facsimile:	  	(702) 407 -6218
	
	with a copy to:
	
	Caesars Entertainment Corporation
	One Caesars Palace Drive
	Las Vegas, NV 89109
	Attention:	  	General Counsel
	Facsimile:	  	(702) 407-6218
	
	with a further copy to:
	
	Paul, Weiss, Rifkind, Wharton & Garrison LLP
	1285 Avenue of the Americas
	New York, NY 10019
	Attention:	  	John Scott
	Facsimile:	  	(212) 492-0079

 9.5 Binding Effect; Assignment. 

(a) This Agreement shall be binding upon and inure to the benefit of the parties and their respective successors and permitted assigns and
legal representatives; provided, however, that neither party may assign this Agreement and/or any of their rights or obligations hereunder, without the prior written consent of the other party. Notwithstanding the foregoing, subject to all
regulatory approvals and the parties’ internal compliance policies, Licensor and Licensee may each assign this Agreement and/or any of their rights or obligations hereunder in connection with the sale of all or substantially all of the stock,
assets or voting control of either Licensor or Licensee, any merger or other business combination or corporate reorganization of Licensor or Licensee or any transaction pursuant to which more than 50% of the voting power or direct or indirect
beneficial ownership of Licensor or Licensee is transferred (collectively, a “Change of Control Transaction”). 

(b) In the event that CEC directly or indirectly enters into a transaction (whether by merger or sale of all or substantially all of the
stock, assets or voting control of RIO) such that RIO is divested from and no longer affiliated with CEC (collectively, a “RIO Sale”), CEC may assign this Agreement in whole (but not in part) without Licensor’s prior consent to
RIO or a purchaser of all or substantially all of the assets of RIO (the “RIO Purchaser”). CEC shall provide Licensor with written notice of a RIO Sale within thirty (30) days of the closing of such a sale. Upon assignment to
RIO or the RIO Purchaser in connection with a RIO Sale pursuant to this Section 9.5(b), RIO or the RIO Purchaser will no longer have the right to assign this Agreement without Licensor’s consent, including pursuant to a Change of Control
Transaction (which will be considered an assignment by RIO 

 
or the RIO Purchaser, as applicable). In the event Licensor grants such consent to Rio or the Rio Purchaser, Rio or the Rio Purchaser (as applicable) shall remain solely responsible for the acts
or omissions of such authorized third-party as it relates to the use of the Licensed Marks. Any attempt by Rio or the Rio Purchaser (or any of their permitted successors or assigns) to assign or transfer this Agreement or the rights granted herein,
including pursuant to a Change of Control Transaction (which will be considered an assignment by RIO or the RIO Purchaser, as applicable), without the prior consent of Licensor shall render this Agreement void ab initio. 

9.6 Counterparts. This Agreement may be executed in counterparts, including via facsimile, each of which shall be deemed an
original and all of which taken together shall constitute one and the same document. 
 9.7 Entire Agreement; Amendments.
The exhibits attached to this Agreement are incorporated by reference and constitute a part of this Agreement as if fully set forth herein. This Agreement constitutes the entire agreement between the parties hereto with respect to the subject matter
hereof. This Agreement may be amended only in a writing executed by each of the parties hereto. 
 9.8 Third Party
Beneficiaries. Nothing in this Agreement shall confer any rights upon any person or entity other than the parties hereto and their respective heirs, successors and permitted assigns. 

9.9 Force Majeure. Neither party shall be liable for any delay or failure to perform its obligations excluding payment obligations
hereunder due to a force majeure event (including, without limitation, strikes, shortages, riots, insurrection, fires, flood, storm, earthquakes, explosions, acts of God, war, civil unrest, terrorism, labor conditions, or any other cause that is
beyond the reasonable control of the party). Each party shall use its reasonable commercial efforts to minimize the duration and consequences of any failure of or delay in performances resulting from a force majeure event and will furnish to the
other party a detailed written response describing such event, its estimated duration and the actions proposed to be taken in response thereto. Under no circumstances will a force majeure event relieve Licensee of its obligation to pay the minimum
license fee set forth in Section 2.1 of this Agreement. Should a force majeure event delay Licensee’s non-financial obligations for a period of more than thirty (30) days, Licensor at its option may terminate this Agreement.

 9.10 Interpretation. The term “Agreement” means this Agreement as it may be modified by the parties from
time to time and includes the recitals to this Agreement and any exhibits to this Agreement. When a reference is made in this Agreement to Sections or Exhibits, such reference shall be to a Section or Exhibit of this Agreement unless otherwise
indicated. The headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. Whenever the words “include,” “includes” or
“including” are used in this Agreement they shall be deemed to be followed by the words “without limitation.” Unless the context requires otherwise, words importing the singular include the plural and vice versa. 

9.11 Confidentiality. Each party acknowledges that it may obtain confidential, non-public information of the other party
(“Confidential Information”) under this Agreement. Without limiting the foregoing, the terms and conditions of this Agreement and any personally identifiable information provided under this Agreement shall be deemed Confidential
Information. Each party will protect the other’s Confidential Information from unauthorized dissemination and use with the same degree of care that each such party uses to protect its own like information. Neither party will use the
other’s Confidential Information for purposes other than those necessary to directly further the purposes of, or to exercise such party’s rights under, this Agreement. Neither party will disclose to third-parties the other’s
Confidential Information without the prior written consent of the other party, except (i) to attorneys, accountants, and similar professional advisors, contractors authorized to perform such party’s obligations and employees of such party
to whom disclosure is necessary in order to effectuate the purposes of this Agreement; or (ii) in response to a lawful order of a court of competent jurisdiction or other governmental body or in any public statements or communications that are
required pursuant to any applicable law or for the exercise of any of such party’s rights hereunder (in which case such party will, to the extent practicable, promptly inform the other party in advance of such compelled disclosure and cooperate
fully with the other party in protecting against any such compelled disclosure and obtaining a protective order narrowing the scope of the compelled disclosure and protecting its confidentiality). Each party acknowledges that the restrictions
contained in 

 
this Section are reasonable and necessary to protect the legitimate interests of the disclosing party, do not cause the recipient of the Confidential Information undue hardship, and that any
violation of the provisions of this Section will result in irreparable injury to the disclosing party and its affiliates and that, therefore, the disclosing party shall be entitled to preliminary and permanent injunction relief in any court of
competent jurisdiction, which rights shall be cumulative and in addition to any other rights or remedies to which the disclosing party may be entitled. The obligations and restrictions contained in this Section shall survive the expiration or
termination of this Agreement for any reason. 
 9.12 Independent Contractor Status. Nothing in this Agreement will be
construed as creating a joint venture, partnership or employment relationship between Licensor and Licensee. Licensor and Licensee are independent contractors. Neither party will have the right, power or implied authority to create any obligation or
duty on behalf of the other party. 
 9.13 Attorneys Fees. In the event of any dispute between the parties arising out of
this Agreement, the prevailing party shall be entitled, in addition to any other rights and remedies it may have, to recover its reasonable attorney fees and costs. 
 9.14 Waiver. The failure by any party to insist upon the strict performances of any covenant, agreement, term or condition of this Agreement, or to exercise any right or remedy consequent upon the
breach thereof, shall not constitute a waiver of any such breach or any subsequent breach of such covenant, agreement, term or condition. No covenant, agreement, term or condition of this Agreement and no breach thereof shall be waived, altered or
modified except by written instrument. No waiver of any breach shall affect or alter this Agreement, but each and every covenant, agreement, term and condition of this Agreement shall continue in full force and effect with respect to any other then
existing or subsequent breach thereof. 
 9.15 Publicity. Each party agrees that, without the prior written consent of
the other party, it and its personnel will not disclose or reveal to any person the terms and conditions of this Agreement (including without limitation the Fees); provided, however, that either party may make such disclosure if required by
applicable law. 
 9.16 Effectiveness. This Agreement shall not be binding or effective until executed by both parties.

 9.17 Legal Authority. Each party represents and warrants to the other that it has all necessary rights, powers and
authority to enter into and perform this Agreement and that the execution, delivery and performance of this Agreement has been duly authorized by all necessary corporate action. 

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be made effective as of the Effective Date. 

 

					
	Licensee:	 		 	Licensor:
	Caesars Entertainment Corporation.	 		 	Caesars Interactive Entertainment, Inc.
			
	 /s/ Jonathan Halkyard
	 		 	 /s/ Craig Abrahams

	(Signature)	 		 	(Signature)
	 Jonathan Halkyard
	 		 	 Craig Abrahams

	(Print)	 		 	(Print)
	 SVP & Chief Financial Officer
	 		 	 Vice President & Chief Financial Officer

	Title	 		 	Title
	 8/25/11
	 		 	 8/25/11

	Date	 		 	Date

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