Document:

Exhibit 10.43  

 EMPLOYMENT AGREEMENT  

        THIS EMPLOYMENT AGREEMENT (this "Agreement") is made and entered into this 17th day of April, 2001, by and between SANDRA
BUFFA ("Employee") and MRS. FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation (the "Company"). 

RECITAL  

        This Agreement is made and entered into with reference to the following facts and objectives: 

        The
Company desires to establish its right to the services of Employee in the capacities described below, on the terms and conditions hereinafter set forth, and Employee is willing to
accept such employment on such terms and conditions. 

        Therefore,
in consideration of the mutual agreements hereinafter set forth, Employee and the Company have agreed and do hereby agree as follows: 

AGREEMENT  

        1.    DUTIES.    The Company does hereby hire, engage, and employ the Employee as the Chief Financial Officer and
Senior Vice President of Finance of the Company and Employee does hereby accept and agree to such hiring, engagement, and employment. Employee shall serve the Company in such position fully,
diligently, competently, and in conformity with provisions of this Agreement and the corporate
policies of the Company as they presently exist, and as such policies may be amended, modified, changed, or adopted during the Period of Employment, as hereinafter defined. 

        During
the Period of Employment Employee shall also serve as the Chief Financial Officer and Senior Vice President of Finance of each subsidiary or affiliate of the Company that is now
or that becomes a part of the Mrs. Fields Company Group. As used in this Agreement, the term the "Mrs. Fields Company Group" shall mean and refer to the Company and the Company's
subsidiaries and affiliates from time to time. 

        Subject
to specific elaboration by the Board of Directors of the Company as to the duties (which shall be consistent herewith and with Employee offices provided for hereunder) that are
to be performed by Employee and the manner in which such duties are to be performed, the duties of Employee shall entail those duties customarily performed by a Chief Financial Officer and Senior Vice
President of Finance of a company with a sales volume and the number of employees commensurate with those of the Company. Provided, however, that at all times during the Period of Employment, Employee
shall perform those duties and fulfill those responsibilities and refrain from those activities that are reasonably prescribed or proscribed by the Board of Directors of the Company to be performed or
refrained from by her consistent with her positions with the Company. 

        Employee
shall be responsible and report only to the Company's President and Chief Executive Officer. 

        Throughout
the Period of Employment, Employee shall devote her full time, energy, and skill to the performance of her duties for the Company and for the benefit of the Company and the
Mrs. Fields Company Group. 

        Employee
shall exercise due diligence and care in the performance of her duties for and the fulfillment of her obligations to the Company under this Agreement.

 

        The
Company shall furnish Employee with office, secretarial and other facilities and services as are reasonably necessary or appropriate for the performance of Employee's duties
hereunder and consistent with her position as the Chief Financial Officer and Senior Vice President of Finance of the Company. 

        2.    PERIOD OF EMPLOYMENT.    The Period of Employment (as defined below) shall, unless sooner terminated as provided
herein, be the two (2) year period commencing on the date of execution of this Agreement. 

        Unless
the Company gives notice of termination as provided under this Agreement, this Agreement will automatically renew on each annual anniversary from the execution of this Agreement
for a successive two-year period. 

        3.    COMPENSATION.  

        (a)    BASE SALARY.    During the Period of Employment, the Company shall pay Employee, and
Employee agrees to accept from the Company, in payment for her services a base salary of Two Hundred Fifty Thousand Dollars ($250,000.00) per year ("Base Salary"), payable in equal
semi-monthly installments or at such other time or times as Employee and the Company shall agree. Upward adjustment to the Base Salary shall be considered by the Company's Board of
Directors not less frequently than annually. The Company's Board of Directors at any time or times may, but shall have no obligation to, supplement Employee's salary by such bonuses and/or other
special payments and benefits as the Board of Directors of the Company in its sole and absolute discretion may determine. 

        (b)    INCENTIVE COMPENSATION.    During the Period of Employment, Employee shall participate in any incentive
compensation plan adopted by the Company and available to all other senior management employees of the Company. 

        4.    FRINGE BENEFITS.    During the Period of Employment, Employee shall be entitled to the following fringe
benefits. 

        (a)    BENEFIT PLANS.    Employee shall be entitled to participate in all benefit plans and programs generally
available to all other senior management employees of the Company or to all employees of the Company working in Salt Lake City, Utah, subject to any restrictions specified in such plans and to receive
such other benefits and conditions of employment as are provided to all other senior officers or executives of the Company as of the date of this Agreement. 

        (b)    EQUITY PLAN.    Employee shall be entitled to participate in an equity based plan or arrangement which shall
consist of a minimum of 1.0% of MFH stock plus Upside Options (as defined in Employment Stock Option Plan) and stock options of TCBY yet to be determined (the "Equity Plan"). 

        Anything
in this Agreement or in such plan or arrangement to the contrary notwithstanding, the inclusion in such plan or arrangement of any provision(s) addressing participation by
Employee in such plan or arrangement for a period of years shall not be interpreted as a promise of continued employment by the Company for such period of years or any other period of time. 

        The
plan or arrangement to be proposed by Employee shall provide that any payments made thereunder, in conjunction with any other payments that constitute "parachute payments" (as
defined in Section 280G(b)(A) of the Internal Revenue Code) (the "Code"), shall be limited such that no such payments or portions thereof constitute an "excess parachute payment" (as defined in
Section 280G(b)(1) of the Code) or are otherwise nondeductible by the Company for tax purposes under any other provision of the Code. 

        (c)    VACATION AND OTHER LEAVE.    Employee shall be entitled to such amounts of paid vacation and other leave, but
not less than three (3) weeks vacation per twelve-month period of

  
employment, as from time to time may be allowed to the Company's senior management personnel generally, with such vacation to be scheduled and taken in accordance with the Company's standard vacation
policies applicable to such personnel. 

        (d)    VESTING ON DEATH OR DISABILITY.    Upon any termination of this Agreement and Employee's employment hereunder
by reason of Employee's death or Permanent Disability, as defined in Section 7(b) ("Death or Disability—Definition of Permanently Disabled and Permanent Disability"), provided that
the terms and provisions of such plan and applicable law permit, any theretofore deferred or unvested portion of any award made to Employee in respect of any retirement, pension, profit sharing, long
term incentive, and similar plans automatically shall become fully vested in Employee and shall be nonforfeitable, and shall continue in effect and be redeemable by or payable to Employee (or her
designated beneficiary or estate) at the time and on the same conditions as would have applied had Employee's employment not been so terminated. It is expressly provided, however, that nothing in this
Section 4(d) shall obligate the Company to provide full vesting upon death or disability in connection with participation by Employee in the equity plan or arrangement contemplated under
Section 4(b) ("Fringe Benefits—Equity Plan"), further, the provisions governing payment of any incentive compensation payable to Employee pursuant to the incentive compensation
plan(s) referred to in Section 3(b) ("Compensation—Incentive Compensation") shall govern any payment of incentive compensation due thereunder in the event of Employee's death or
disability. 

        5.    BUSINESS EXPENSES AND AUTOMOBILE ALLOWANCE.    During the Period of Employment, the Company shall pay, or in
case paid by Employee in the first instance, reimburse Employee for, any and all necessary, customary, and usual expenses incurred by her in connection with the performance of her duties hereunder,
including, without limitation, all traveling expenses, and entertainment expenses, upon submission of appropriate vouchers and documentation. 

        6.    NO OTHER BENEFITS OR COMPENSATION.    Employee, as a result of her employment by the Company, shall be entitled
to only the compensation and benefits provided for in this Agreement, subject to the terms thereof, and no others. 

        7.    DEATH OR DISABILITY.    

        (a)    TERMINATION OF EMPLOYMENT.    If Employee dies during the Period of Employment, Employee's employment shall
automatically cease and terminate as of the date of Employee's death. 

        If
Employee becomes Permanently Disabled (as hereinafter defined) while employed by the Company, (i) Employee's employment and the Company's obligations hereunder, including the
payment of Base Salary pursuant to Section 3(a) ("Compensation—Base Salary") shall continue for a period of ninety (90) days from the date on which the Employee is determined
to be Permanently Disabled ("Employee's Disability Date"), and (ii) ninety (90) days after the Employee's Disability Date, Employee's employment and all obligations of the Company
hereunder shall automatically cease and terminate. 

        In
the case of Employee's death or Permanent Disability (as hereinafter defined), the Company shall be obligated to pay to Employee (or to Employee's estate in the case of Employee's
death) any Base Salary and any incentive compensation accrued to Employee as of the date of the Employee's death, or in the case of Employee's Permanent Disability, as of the Employee's Disability
Date. In the event Employee's employment is terminated on account of Employee's Permanent Disability, she shall, so long as her Permanent Disability continues, remain eligible for all benefits
provided under any long-term disability programs of the Company in effect at the time of such termination, subject to the terms and conditions of any such programs, as the

  
same may be changed, modified, or terminated for or with respect to all senior management personnel of the Company. 

        (b)    DEFINITION OF PERMANENTLY DISABLED AND PERMANENT DISABILITY.    For purposes of this Agreement (other than
Sections 4 (a) ("Fringe Benefits—Benefit Plans"), 4 (d) ("Fringe Benefits—Vesting on Death or Disability"), and the provisions relating to disability insurance
contained in the last sentence of Section 7(a) ("Death or Disability—Termination of Employment"), the terms "Permanently Disabled" and "Permanent Disability" shall mean Employee's
inability, because of physical or mental illness or injury, to perform substantially all of her customary duties pursuant to this Agreement, and the continuation of such disabled condition for a
period of ninety (90) continuous days, or for not less than one hundred eighty (180) days during any continuous twenty-four (24) month period. Whether Employee is
Permanently Disabled shall be certified to the Company by a Qualified Physician (as hereinafter defined), or if requested by Employee a panel of three Qualified Physicians. If Employee requests such a
panel, Employee and the Company shall each select a Qualified Physician who together shall then select a third Qualified Physician. The determination of the individual Qualified Physician or the
panel, as the case may be, shall be binding and conclusive for all purposes. As used herein, the term "Qualified Physician" shall mean any medical doctor who is licensed to practice medicine in the
State of Utah and is reasonably acceptable to each of Employee and the Company. Employee and the Company may in any instance, and in lieu of a determination by a Qualified Physician or panel of
Qualified Physicians, agree between themselves that Employee is Permanently Disabled. The terms Permanent Disability and Permanently Disabled as used herein may have meanings different from those used
in any disability insurance policy or program maintained by Employee or the Company. 

        8.    TERMINATION BY THE COMPANY.    

        (a)    TERMINATION FOR CAUSE.    The Company, by action of its Board of Directors, may, by providing written notice to
Employee, terminate the employment of Employee under this Agreement for "cause" at any time. The term "cause" for purpose of this Agreement shall mean: 

          (i)  The
refusal of Employee to implement or adhere to lawful policies or directives of the Board of Directors of the Company consistent with this Agreement; or 

        (ii)  Employee's
conviction of or entrance of a plea of nolo contendere to (A) a felony, (B) to any other crime,
which other crime is punishable by incarceration for a period of one (1) year or longer, or (C) other conduct of a criminal nature that may have an adverse impact on the Company s
reputation and standing in the community; or 

        (iii)  conduct
that is in violation of Employee's common law duty of loyalty to the Company; or 

        (iv)  fraudulent
conduct by Employee in connection with the business affairs of the Company, regardless of whether said conduct is designed to defraud the Company or others;
or 

        (v)  theft,
embezzlement, or other criminal misappropriation of funds by Employee, whether from the Company or any other person; or 

        (vi)  any
breach of or Employee's failure to fulfill any of Employee's obligations, covenants, agreements, or duties under this Agreement. 

Provided,
however, that "cause" pursuant to clause (i) or (vi) shall not be deemed to exist unless the Company has given Employee written notice thereof specifying in reasonable detail
the facts and circumstances alleged to constitute "cause", and thirty (30) days after such notice such conduct or circumstances has not entirely ceased or been entirely remedied. If Employee's
employment is terminated for "cause," the termination shall take effect upon the effective date

  
(pursuant to Section 24 ("Notices") of written notice of such termination to Employee. In the event Employee's employment is terminated for "cause," then except for unpaid accrued vacation,
the Company shall have no obligation to pay Employee any amounts, including, but not limited to Base
Salary, for or with respect to any period after the effective date of the termination of Employee's employment for "cause," including any obligation under the Incentive Plan or the Equity Plan. 

        If
the Company attempts to terminate Employee's employment pursuant to this Section 8(a) and it is ultimately determined that the Company lacked "cause," the provisions of
Section 8(b) ("Termination by the Company—Termination Without Cause") shall apply, and Employee's sole and exclusive remedy for such breach of this Agreement by the Company and/or
any other damages that Employee shall have suffered or incurred of any nature whatsoever, shall be to receive the payments expressly called for by Section 8(b) ("Termination by the Company
Termination Without Cause") with interest on any past due payments at the rate of eight percent (8%) per year from the date on which the applicable payment would have been made pursuant to
Section 8(b) ("Termination by the Company—Termination Without Cause") plus Employee's costs and expenses (including but not limited to reasonable attorneys' fees) incurred in
connection with such dispute. 

        (b)    TERMINATION WITHOUT CAUSE.    The Company may, with or without reason, terminate Employee's employment under
this Agreement without "cause" at any time, by providing Employee thirty (30) days prior written notice of such termination. If Employee's employment is terminated pursuant to this
Section 8(b), Employee shall not be obligated to render services to the Company following the effective date of such notice (the "Notice Date") except such services as are requested by the
Company pursuant to Section 11 ("Transition Period Services"), and as its sole exclusive obligation and duty to Employee resulting directly or indirectly from the termination of Employee's
employment with the Company and in full and complete settlement of any and all claims that Employee may have or claim to have arising directly or indirectly out of the termination of her employment
with the Company, the Company shall, subject to Section 12 ("Non Competition") pay Employee, as severance pay, an amount (the "Severance Amount") equal to the product of multiplying the then
current semi-monthly base salary by thirty-six (36) semi-monthly periods (the "Severance Period"). The Severance Amount shall be payable by the Company to
Employee in an amount equal to the Base Salary payable in twelve (12) equally monthly installments commencing on the Notice Date. The Company shall also pay to the Employee a portion of any
discretionary bonus (the "Bonus Portion"), as determined by the Company's Board of Directors, referred to in Section 3(a) ("Compensation—Base Salary"), that, but for the termination
of Employee's employment, would have been paid to Employee for or with respect to the calendar year in which Employee's employment is terminated. The Bonus Portion shall consist of that percentage of
the said discretionary bonus determined by dividing the number of full or partial calendar months during the calendar year in which Employee's employment is terminated that Employee was in the employ
of the Company by twelve (12). Until the end of the Severance Period or until Employee is gainfully employed by another employer, which ever time period is less, the Company shall allow Employee to
continue participation in the Company s group health insurance plan at the Company's expense. In accordance with all applicable laws, Employee shall be extended all COBRA rights and benefits at the
end of the Severance Period. 

        9.    TERMINATION BY EMPLOYEE.    

        (a)    TERMINATION—WITHOUT GOOD REASON.    Employee shall have the right to terminate this Agreement and
her employment hereunder at any time upon thirty (30) days prior written notice of such termination to the Company. Except as expressly set forth in Section 11 ("Transition Period
Services"), upon the effective date of any such termination all obligations and rights of Employee and the Company hereunder shall terminate and cease.

 

        (b)    TERMINATION—WITH GOOD REASON.    If the Company: 

          (i)  requires
Employee to relocate her home, without Employee's consent, to a location which is more than 75 miles from 2855 East Cottonwood Parkway, Suite 400, Salt Lake
City, Utah 84121; or 

        (ii)  fails
to provide Employee with the compensation and benefits called for by this Agreement; or 

        (iii)  assigns
Employee to a lower organizational level than the level at which she is on the date of this Agreement assigned, or substantially diminishes Employee's
assignment, duties, responsibilities, or operating authority from those specified in Section 1 ("Duties"); or 

        (iv)  fails
to implement an incentive compensation plan required by Section 3(b) ("Compensation—Incentive Compensation"); or 

        (v)  fails
to implement an equity plan or arrangement required by Section 4(b) ("Fringe Benefits—Equity Plan"); or 

        (vi)  is
divested, by sale, closure, liquidation, foreclosure, or other means, of any substantial part of its assets or business as now held or conducted; or 

      (vii)  breaches
this Agreement and such breach continues for a period of thirty (30) days after written notice thereof given by Employee to the Company, then any one
or more of such circumstances shall constitute "Good Reason", and, subject to the provisions of Section 10 ("Means and Effect of Termination"), Employee shall have the right to terminate this
Agreement and her employment hereunder for Good Reason, if, thirty (30) days after the effective date of Employee's notice to the Company of such circumstances constituting Good Reason, such
circumstances continue to exist, and for all purposes of this Agreement any such termination of this Agreement by Employee shall have the same effects under this Agreement as the termination of the
Employee's employment under this Agreement by Company without "cause." 

        10.    MEANS AND EFFECT OF TERMINATION.    Any termination of Employee's employment under this Agreement shall be
communicated by written notice of termination from the terminating party to the other party. The notice of termination shall indicate the specific provision(s) of this Agreement relied upon in
effecting the termination and shall set forth in reasonable detail the facts and circumstances alleged to provide a basis for termination, if any such basis is required by the applicable provision(s)
of this Agreement. Any notice of termination by the Company shall be approved by a resolution duly adopted by a majority of the directors of the Company then in office. The burden of establishing the
existence of "cause" or Good Reason shall be upon the terminating party. If Employee's employment is terminated by either party, then promptly after the effective date of such termination or in the
manner and at the time or times provided in the relevant Section of this Agreement, the Company promptly shall provide and pay to Employee, or in case of her death her estate or heirs, all
compensation, benefits, and reimbursements due or payable to Employee for the period to the effective date of the termination. To the extent permitted by applicable law, the calendar month in which
Employee's employment is terminated shall be counted as a full month in determining amount and vesting of any benefits under benefit plans of the Company. 

        11.    TRANSITION PERIOD SERVICES.    In the event Employee's employment is terminated by the Company pursuant to
section 8(b) ("Termination by the Company—Termination Without Cause") or by Employee pursuant to Section 9(a) ("Termination by Employee—Without Good Reason"), if
requested by the Company in writing, Employee shall render such services, on a part-time basis for a period not to exceed sixty (60) days after the effective date of the notice of
termination (whether given by the Company or by Employee), as the Company's Board of Directors reasonably requests for

  
transition purposes. Employee shall receive no compensation for such services, other than the payment of Base Salary as provided in Section 8(b) ("Termination by the
Company—Termination Without Cause") and reimbursement for expenses incurred by Employee in providing such services as provided in, and subject to the provisions of, Section 5
("Business Expenses and Automobile Allowance") 

        12.    NON COMPETITION.    For a period of one year from the date of the termination of Employee's employment
hereunder, Employee shall not become an employee, owner (except for passive investments of not more than three percent (3%) of the outstanding shares of, or any other equity interest in, any company
or entity listed or traded on a national securities exchange or in an over-the-counter securities market), officer, agent or director of any firm or person which either
directly competes with a line or lines of business (which shall be defined as cookies, pretzels, or frozen desserts only) of the Company accounting for ten percent (10%) or more of the Company's gross
sales, revenues or earnings before taxes. If, in any judicial proceeding, a court shall refuse to enforce all of the separate covenants deemed included in this paragraph, the parties intend that those
of such covenants which, if eliminated, would permit the remaining separate covenants to be enforced in such proceedings shall, for the purpose of such proceedings, be deemed eliminated from the
provisions of this Section 12. 

        In
addition to any other remedies that may otherwise be available for a breach of Section 12 hereof by Employee, Employee agrees that in the event of such breach she shall
irrevocably forfeit any right she may have to any remaining severance payment to be made under Section 8(b) ("Termination by the Company—Termination Without Cause") subsequent to
such breach. 

        13.    ASSIGNMENT.    This Agreement is personal in its nature and neither of the parties hereto shall, without the
consent of the other, assign or transfer this Agreement or any rights or obligations hereunder; provided, however, that, in the event of the merger, consolidation, or transfer or sale of all or
substantially all of the assets of the Company with or to any other individual or entity, this Agreement shall, subject to the provisions hereof, be binding upon and inure to the benefit of such
successor and such successor shall discharge and perform all the promises, covenants, duties, and obligations of the Company hereunder. 

        14.    GOVERNING LAW.    This Agreement and the legal relations hereby created between the parties hereto shall be
governed by and construed under and in accordance with the internal laws of the State of Utah, which internal laws exclude any law or rule of the State of Utah, or any interpretation thereof, that
would require or call for the application of the laws of any other state or jurisdiction hereto. 

        15.    ENTIRE AGREEMENT.    Except with respect to final agreement regarding those open incentive compensation matters
described in Section 3(b) ("Compensation—Incentive Compensation") and the equity plan or arrangement contemplated under Section 4(b) ("Fringe Benefits—Equity
Plan"), this Agreement embodies the entire agreement of the parties hereto respecting the matters within its scope. This Agreement supersedes all prior agreements of the parties hereto on the subject
matter hereof. Any prior negotiations, correspondence, agreements, proposals, or understandings relating to the subject matter hereof shall be deemed to be merged into this Agreement and to the extent
inconsistent herewith, such negotiations, correspondence, agreements, proposals, or understandings shall be deemed to be of no force or effect. There are no representations, warranties, or agreements,
whether express or implied, or oral or written, with respect to the subject matter hereof, except as set forth herein. 

        This
Agreement shall not be modified by any oral agreement, either express or implied, and all modifications hereof shall be in writing and be signed by the parties hereto. The
provisions of this and the immediately preceding sentence themselves may not be modified, either orally or by conduct, either express or implied, and it is the declared intention of the parties hereto
that no provision of this

  
Agreement, including said two sentences, shall be modifiable in any way or manner whatsoever other than through a written document signed by the parties hereto. 

        16.    WAIVER.    Failure to insist upon strict compliance with any of the terms, covenants, or conditions hereof
shall not be deemed a waiver of such term, covenant, or condition, nor shall any waiver or relinquishment of, or failure to insist upon strict compliance with, any right or power hereunder at any one
or more times be deemed a waiver or relinquishment of such right or power at any other time or times. 

        17.    NUMBER AND GENDER.    Where the context requires, the singular shall include the plural, the plural shall
include the singular, and any gender shall include all other genders. 

        18.    SECTION HEADINGS.    The section headings in this Agreement are for the purpose of convenience only and shall
not limit or otherwise affect any of the terms hereof. 

        19.    DISPUTE RESOLUTION.    

        (a)    NEGOTIATION AND MEDIATION.    In the event any dispute arises hereunder, the parties shall first attempt to
resolve the dispute by negotiation in good faith. If the dispute cannot be timely resolved through negotiation, the parties will, before resorting to any of their remedies at law or in equity, try to
settle the dispute in good faith by mediation in Salt Lake City, Utah or such other location as the parties may agree, under the then operative mediation rules of the American Arbitration Association
or such other mediation tribunal or private mediator or medication services provider as the parties agree. The mediator shall be such person as the parties mutually agree, but if the parties have
failed to agree on a mediator within seven (7) days after the date on which any party demands that the parties proceed to mediation, the mediator shall be selected by the American Arbitration
Association or such other mediation services provider as the parties agree. 

        (b)    OTHER REMEDIES.    Failing settlement of the dispute by negotiation or mediation, the parties shall, unless
they mutually agree to resolve the dispute finally by arbitration, be entitled to pursue their legal and equitable remedies (subject to the provisions of Section 20 ("Liquidated
Damages—Breach by the Company") in any court having jurisdiction. 

        20.    LIQUIDATED DAMAGES—BREACH BY THE COMPANY.    Because the damages suffered by Employee in such an
event would be difficult or impossible to estimate, establish, ascertain, or prove, and in order to provide Employee with a remedy in such an event without the necessity and associated cost of
Employee having to establish or prove the damages suffered by Employee as a result thereof (which remedy the parties hereto have and do agree would be appropriate and adequate compensation to Employee
in such event), in the event that this Agreement and Employee's employment hereunder shall be terminated (whether by the Company or Employee) and thereafter Employee shall prevail in any dispute
between Employee and the Company relative to, involving, or concerning the legality of or justification for the termination of this Agreement and Employee's employment hereunder and any other issues
or matters directly or indirectly arising out of or in connection with such termination and Employee's employment by the Company, subject to Section 12 ("Non Competition") Employee shall be
entitled to the continued payment of the Base Salary as provided in Section 8(b) ("Termination by the Company—Termination Without Cause") as liquidated and exclusive damages and not
as a penalty, and in such case this Agreement and Employee's employment hereunder, shall for all purposes be treated as having been terminated by the Company without 46 cause pursuant to
Section 8(b) ("Termination by the Company—Termination Without Cause"). 

        In
the event Employee files any claim, complaint, charge, action, or lawsuit against the Company or its employees, agents, officers, directors, or any other person affiliated or
associated with the Company, with any governmental agency, any state or federal court, or any mediation or arbitration

  
body or group, for or with respect to a matter, claim, or incident, known or unknown, which has occurred or arisen or which shall hereafter occur or arise relative to, involving, or concerning the
termination of this Agreement and Employee's employment hereunder (whether as a result of action of Employee or the Company) and any other issues or matters directly or indirectly arising out of or in
connection with such termination and Employee's employment by the Company, and in such claim, complaint, action, charge, or lawsuit, Employee alleges or asserts the right to recover, receive, or be
awarded damages from the Company or its employees, agents, officers, directors, or any other person affiliated or associated with the Company in addition to or in lieu of the liquidated damages
expressly provided for in this Section 20, Employee hereby stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice, of any such claim, complaint, action, charge, or
lawsuit (collectively, a "Dismissible Claim"). In the event that Employee files any Dismissible Claim, Employee shall be liable to the party or parties against whom the Dismissible Claim is filed (the
"Nonfiling Party") and shall indemnify and save the Nonfiling Party harmless from all costs and expenses, including, but not limited to, attorneys fees, incurred by the Nonfiling Party and/or the
Nonfiling Party's officers, agents, employees, directors, and/or any other person affiliated or associated with the Nonfiling Party, if any, in defending or responding to any such Dismissible Claim,
regardless of whether such defense or response is before a state or federal court or administrative agency or a mediation or arbitration body and regardless of who might ultimately be deemed to be the
prevailing party as to any such Dismissible Claim. 

        21.    ATTORNEY'S FEES.    Employee and the Company agree that in any dispute resolution proceedings arising out of
this Agreement, the prevailing party shall be entitled to its or her reasonable attorney's fees and costs incurred by it or her in connection with resolution of the dispute in addition to any other
relief granted. 

        22.    INDEMNIFICATION.    If Employee is made a party to, is threatened to be made a party to, or is otherwise
involved in any action, suit, or proceeding, whether civil, criminal, administrative or investigative (a "Proceeding") by reason of the fact that she is or was a director, officer, or employee of the
Company or is or was serving at the request of the Company as a director, officer, employee, or agent of another corporation or of a partnership, joint venture, trust, or other enterprise, including
service with respect to employee benefit plans, whether before, during or after expiration or termination of this Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or may hereafter be amended (but, in the case of any such amendment, only to the extent that such amendment permits the
Company to provide broader indemnification rights than such law permitted the Company to provide prior to such amendment), against all expense, liability, and loss (including attorneys fees, judgment
fines, ERISA excise taxes or penalties and amounts paid in settlement) reasonably incurred or suffered by Employee in connection therewith, and such indemnification shall continue after Employee
ceases to be a director, officer, employee, or agent of the Company and shall inure to the benefit of Employee's heirs, executors, and administrators. The right to indemnification conferred hereby
shall include the right to be paid by the Company the reasonable expenses incurred in defending any Proceeding in advance of its final disposition as such expenses are incurred. The indemnification
provided herein shall not be deemed exclusive of any other rights to which Employee may be entitled under the Certificate of Incorporation, Bylaws, any agreement, or vote of stockholders or
disinterested directors of the Company, or otherwise, both as to action in her official capacity and as to action in another capacity while holding such office or position, and shall continue with
respect to action in such capacities even if Employee has thereafter ceased to be a director, officer, employee, or agent of the Company, and shall
inure to the benefit of Employee's heirs, executors and administrators. Except in the case of fraudulent conduct or theft, embezzlement, or other criminal misappropriation of funds by Employee, then
nothing in this Agreement waives the Company's obligations under this paragraph, even if Employee is terminated.

 

        23.    SEVERABILITY.    In the event that a court of competent jurisdiction determines that any portion of this
Agreement is in violation of any statute or public policy, then only the portions of this Agreement which violate such statute or public policy shall be stricken, All portions of this Agreement which
do not violate any statute or public policy shall continue in full force and effect. Furthermore, any court order striking any portion of this Agreement shall modify the stricken terms as narrowly as
possible to give as much effect as possible to the intentions of the parties under this Agreement. 

        24.    NOTICES.    All notices under this Agreement shall be in writing and shall be either personally delivered or
mailed postage prepaid, by certified mail, return receipt requested, (a) if to the Company, to it at 2855 East Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 Attention: President or
(b) if to Employee to her at 2855 East Cottonwood Parkway, Suite 400, Salt Lake City, Utah 84121 by the same means, or in either party's case to such other address or to the attention of such
person as the party has specified by prior written notice to the other party. Notice shall be effective when personally delivered, or five (5) business days after being so mailed. 

        25.    COUNTERPARTS.    This Agreement may be executed in counterparts collectively containing the signatures of each
of the parties. 

        IN
WITNESS WHEREOF, the Company has caused this Agreement to be executed by duly authorized officer, and Employee has hereunto signed this Agreement, on the date first written above. 

	 	 	MRS. FIELDS' ORIGINAL COOKIES, INC.,

a Delaware Corporation (the "Company")
	

 	
 	

By:	
 	

/s/  MICHAEL WARD      
	 	 	 	 	

Michael Ward
 Senior Vice President
	

 	
 	

By:	
 	

/s/  SANDRA BUFFA      
	 	 	 	 	

Sandra Buffa
 ("Employee")Exhibit 10.44  

 TRADEMARK LICENSE AGREEMENT  

        THIS AGREEMENT is made and entered into this 2nd day of January, 2002 by and between THE MRS. FIELDS'
BRAND, INC., a Delaware corporation ("MFB"), and Nonni's Food Company, Inc., a Florida corporation
("Nonni's"). 

RECITALS  

        WHEREAS, on January 3, 2000 MFB and Nonni's entered into an agreement in which Nonni's received a license
to develop, manufacture, package, distribute and sell under the Mrs. Fields' trademarks, service marks, and trade names a ready-to-eat shelf stable cookie product
through designated retail channels. On February 21, 2001 MFB and Nonni's entered into a second agreement (the "Retail Agreements") in which Nonni's received a license to develop, manufacture,
package, distribute and sell to the food service industry a ready-to-eat pre-baked cookie product through designated food service distribution channels. 

        WHEREAS, MFB is the sole owner of certain trademarks, service marks, and trade names, which have become associated with high quality food
products; 

        WHEREAS, Nonni's desires to acquire a separate license from MFB to package, distribute and sell to the food away from home industry
through designated food service distribution channels high quality, frozen cookie dough products utilizing the Mrs. Fields trademarks, service marks and trade names; and 

        WHEREAS, MFB desires to license to Nonni's the right to package, distribute, market and sell frozen cookie dough products to the food away
from home industry through designated retail distribution channels subject to the provisions of this Agreement; 

AGREEMENT  

        NOW THEREFORE, in consideration of the covenants and agreements contained herein and other valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the parties hereto agree as follows: 

        1.    DEFINITIONS

        (a)  "Designated Distribution Channels" shall mean limited service restaurants; full service restaurants; convenience store
food service; lodging facilities including hotels, motels and casinos; military facilities; foodservice cash-n-carry outlets; food service distributors; bars and taverns;
correctional facilities; recreational facilities, stadiums; business and industry (e.g. independents and operations run by foodservice management firms), primary/secondary schools,
colleges/universities; healthcare, and other similar food away from home distribution channels. Designated Distribution Channels specifically EXCLUDES
without limitation any mall-based outlet or venue, grocery stores, supermarkets, gift packers, airlines and airports. 

        (b)  "Initial Term" shall have the meaning set forth in Section 16 hereof. 

        (c)  "Licensed Names and Marks" shall mean those trademarks, trade names and service marks identified on Exhibit A
hereto. 

        (d)  ANet Sales@ shall mean gross sales minus cash discounts for early payments. 

        (e)  "Protected Information" shall mean MFB recipes, formulations, systems, programs, procedures, manuals, confidential
reports and communications, marketing techniques and arrangements, purchasing information, pricing policies, quoting procedures, financial information,

  
employee, customer, supplier and distributor data, all of the materials or information relating to the business or activities of MFB which were not otherwise known to Nonni's prior to the
commencement of the negotiations leading to this Agreement, or generally known to others engaged in similar businesses or activities, and all modifications, improvements and enhancements which are
derived from or relate to Nonni's access to or knowledge of any of the above enumerated materials or information (whether or not any of the above are reduced to writing or whether or not patentable or
protectable by copyright) which Nonni's receives, receives access to, conceives or develops or has received, received access to, conceived or developed, in whole or in part, directly or indirectly, in
connection with Nonni's license hereunder. Information which is independently developed by Nonni's, or which was already in the possession of Nonni's prior to the date of this Agreement and which was
not obtained in
connection with the transactions contemplated by this Agreement, or information which is or becomes publicly available without breach of (i) this Agreement, (ii) any other agreement or
instrument to which Nonni's is a party or a beneficiary, or (iii) any duty owed to MFB by Nonni's, shall not be considered Protected Information hereunder. 

        (f)    "Royalty Bearing Product(s)" shall mean the food products manufactured by MFB's designated supplier and described on
Exhibit B hereto, that are sold as frozen cookie dough using the Licensed Names and Marks. 

        (g)  "Royalty Default Rate" shall mean the interest rate which is the lesser of (i) the annual rate from time to time
publicly announced by Citibank, N.A. at its "base rate" or "prime rate" (or any successor rate) plus two percent (2%) or (ii) the highest applicable legal rate. 

        (h)  "Running Royalty" or "Running Royalties" shall mean the royalty or
royalties from time to time payable pursuant to Section 5. 

        (i)    "Territory" shall mean United States, United States territories and possessions, U.S. military installations, Canada and
Mexico. 

        2.    GRANT OF LICENSE

        (a)  Grant. Subject to the terms and conditions of this Agreement, MFB hereby grants to Nonni's, and Nonni's hereby accepts
the grant by MFB of, the exclusive right and license to use the Licensed Names and Marks to market Royalty Bearing Products through Designated Distribution Channels throughout the Territory. Subject
to the terms and conditions of this Agreement, MFB further grants to Nonni's a NON-EXCLUSIVE right to sell Royalty Bearing Products outside the Territory, but only to a United States based
company, or its direct subsidiary, with which Nonni's is then doing business in the United States. Provided, however, that if MFB grants a food service license to a third party applicable to an area
outside the Territory, any sales activities by Nonni's under this Agreement, within the area covered by such third-party license, shall cease within 30 days of notice to Nonni's by MFB. Except
as stated in Section 3, MFB shall not compete with Nonni's in the (i) use of any trademark, service mark or tradename in marketing Royalty Bearing Products in Designated Distribution
Channels in the Territory or (ii) license any third party to use the same in marketing any Royalty Bearing Products in Designated Distribution Channels in the Territory. 

        (b)  First Right of Offer—Products. If at any time during the Initial Term and Option Periods MFB determines to
offer a frozen cookie dough product marketed through retail in the Territory and/or through the Designated Distribution Channels, for countries outside the Territory to a third party manufacturer,
licensee or marketing company, prior to offering the frozen cookie dough product marketed through the Designated Distribution Channels to a non-related party by any means, MFB
shall notify Nonni's and provide Nonni's a sixty (60) day period of time thereafter during which MFB shall negotiate exclusively in good faith with Nonni's for the license to sell the

  
frozen cookie dough product through retail in the Territory and/or through the Designated Distribution Channels, for countries outside the Territory. The terms and conditions upon which MFB grants a
license, if any, for a frozen cookie dough product marketed through the Designated Distribution Channels pursuant to this Section shall be as negotiated by MFB and Nonni's during such 60 day
period; provided, that MFB is only free to reject Nonni's offer if an agreement cannot be reached as to the Licensing Fee and the Running Royalty and after such rejection, MFB can negotiate with any
third party for the license to sell the frozen cookie dough product marketed through the Designated Distribution Channels and accept such third party offer only if it exceeds Nonni's best offer. Any
agreement reached with Nonni's during such 60-day period shall be documented in a separate agreement or addendum to this Agreement and shall become effective only when signed by all
parties. 

        3.    RESERVATION OF RIGHTS

        MFB
reserves all rights with respect to the Licensed Names and Marks not expressly licensed to Nonni's hereunder, and MFB may use or grant licenses to others to use the Licensed Names
and Marks in any other manner or in connection with any goods or services, other than for sale of Royalty Bearing Products in Designated Distribution Channels in the Territory. Without limiting the
foregoing, the license granted pursuant to this Agreement shall be exclusive to Nonni's except that MFB shall not be precluded from, and hereby expressly retains the right to own, operate, and grant,
franchise or license others the right to own and operate Mrs. Fields Cookies stores, kiosks, carts, or display cases which sell cookie, bakery yogurt, beverages and/or ice cream products
(whether or not such products are Royalty Bearing Products) under the Licensed Names and Marks at locations within the Territory on such terms and conditions, as MFB, in its sole discretion, deems
appropriate provided such kiosks, carts or display cases are not located in Designated Distribution Channels. 

        MFB
agrees that while this Agreement is in effect, it will not enter into a refrigerated dough food service/food away from home license agreement with any third party. MFB agrees not to
enter into a license agreement with a third party granting bake-off rights in grocery stores. If, in the future, MFB decides to license bake-off rights in grocery stores, then
Nonni's shall have the option to have it added to the definition of Designated Distribution Channels at no additional cost. 

        4.    LICENSE TRANSFER

        This
Agreement shall be binding upon and inure to the benefit of the parties to this Agreement and their successors or assigns; provided, that the rights of the parties under this
Agreement may only be assigned (i) upon written consent by MFB or (ii) without consent to a parent corporation which owns at least fifty-one percent (51%) of such assigning
party, a fifty-one percent (51%) owned subsidiary corporation of such party, a fifty-one percent (51%) owned subsidiary of a parent of such party if such parent owns at least
fifty-one percent (51%) of such party, or to such other business organization which
shall acquire substantially all of the assets and business of the parties, a parent, or a subsidiary. Nonni's shall not have the right to grant sublicenses under this Agreement. Any assignment,
franchise, sublicense, or transfer, not expressly permitted by this Section 4, is prohibited and will be deemed to be null and void. 

        5.    ROYALTIES

        (a)  Running Royalties. Throughout the term of this Agreement the Running Royalty shall be 5% of Net Sales of Royalty Bearing
Products. Nonni's shall remit such Running Royalties to MFB on the last day of the month following the end of each calendar quarter covered by the Agreement. All Running Royalties shall be
non-refundable for any reason whatsoever. 

        (b)  Product Upcharge. Throughout the term of this Agreement, MFB agrees that the only product upcharge on the Royalty Bearing
Products shall be $0.01 per pound beginning in year two

  
and $0.02 per pound beginning in year three and continuing through the remainder of the term of this Agreement. 

        (c)  Payments. All fees, royalties, and amounts payable hereunder shall be paid to MFB in U.S. currency in immediately
available funds at such address or to such account as shall be designated in writing by MFB. 

        (d)  Interest on Late Payments. Nonni's shall pay interest on all overdue amounts hereunder from the due date of such amounts
until paid at the Royalty Default Rate. 

        6.    INTENTIONALLY OMITTED

        7.    INTENTIONALLY OMITTED

        8.    NONNI'S REPORTS

        (a)  Periodic Reports. On or before the last day of the month following the last month of each calendar quarter covered by
this Agreement, Nonni's shall deliver to MFB a written statement prepared, signed, and certified to be true and correct by Nonni's senior financial officer, or their designee, setting forth
the amount of Royalty Bearing Products sold, including sufficient information and detail to confirm the calculations, which report shall be accompanied by payment in full of the amount of Running
Royalties then due. 

        (b)  Annual Reports. Within ninety (90) days following the end of each calendar year of this Agreement, beginning with
the first such year in which Nonni's has sales of Royalty Bearing Products, Nonni's shall deliver to MFB a written statement setting forth the amount of Royalty Bearing Products sold and the
calculations, including sufficient information and detail to confirm the calculations, used to determine such amounts, which calculations shall be signed and certified as true and correct by an
independent certified public accounting firm chosen by Nonni's and acceptable to MFB, which acceptance shall not be withheld unreasonably. If this statement discloses that the amount of Running
Royalties paid during any period to which the report relates was less than the amount required to be paid or that any other amount is due MFB, Nonni's immediately shall pay such amounts, together with
accrued interest at the Royalty Default Rate in cash or other immediately available funds. MFB shall have the right to examine and audit the books and records of Nonni's to verify the amount of
Royalty Bearing Products sold. 

        9.    DEVELOPMENT OF ROYALTY BEARING PRODUCTS

        Nonni's
hereby covenants, agrees, warrants and represents that: 

        (a)  Product Marketing. All Royalty Bearing Products shall be marketed and sold as "premium" products consistent with MFB's
then existing image. Nonni's accepts full responsibility for and agrees to pay all costs it incurs associated with all advertising and promotion, packaging design, graphics, and packaging materials
for Royalty Bearing Products. 

        (b)  Customer Complaints. Nonni's shall provide MFB a summary of all written consumer complaints received regarding the
quality of the Royalty Bearing Products and shall maintain all written consumer complaints and a telephone log for all consumer complaints received by telephone for a period of one year. Nonni's will
send a written report to MFB each month containing the comments received, names of complaining persons, with addresses and telephone numbers (if available). Comments will be organized and summarized
by type of comment or complaint and by the geographical location of the complaint. Such information will also be available for inspection by MFB during normal working hours upon reasonable notice.
Nonni's further agrees that it will respond to any written customer complaint within ten (10) days of receipt of such complaint by written response with either a refund of the customer's money
or a coupon for the same type of Royalty Bearing Product purchased, depending upon the complaining

  
customer's request. Nonni's further agrees that any complaints about MFB products which are not Royalty Bearing Products will be forwarded to MFB within five (5) days of receipt. MFB agrees
that all customer complaints and comments received by it with respect to Royalty Bearing Products will be
forwarded to Nonni's within five (5) days of receipt. Nonni's shall further provide MFB with copies of all responses to complaints, upon request. 

        10.  ADVERTISING AND PROMOTION REQUIREMENTS

        Nonni's
shall market Royalty Bearing Products as premium products or as is otherwise consistent with MFB's then existing image so that such marketing shall not reflect adversely upon
Royalty Bearing Products, the good name of MFB, or the Licensed Names and Marks. MFB shall have a prior to use reasonable right of approval for all promotional, marketing and advertising materials and
concepts for each promotional campaign Nonni's uses to market Royalty Bearing Products. In that regard, MFB shall have a reasonable right of approval, prior to the development of final television,
radio or printed advertisements, the final "story boards" with respect to television advertising, the final "script" with respect to radio spots and the final "layouts" with respect to printed
advertisements. MFB shall also have a reasonable right of approval with respect to the actors or actresses used in connection with any such advertising campaigns; provided, that Nonni's shall have the
right to make minor variations in promotional, marketing and advertising materials used in connection with the approved promotional campaigns. All advertisements and advertising campaigns shall
conform in all material respects to the approvals given by MFB. MFB shall have five (5) business days following the receipt of the proposed promotional, marketing or advertising materials to
send Nonni's written notice of its disapproval which shall include an explanation of the basis for disapproval. If such written disapproval is not received by Nonni's within this five
(5) business day period, the marketing, promotional or advertising material submitted to MFB shall be deemed approved. Any material modifications to any such materials previously approved by
MFB shall be subject to approval pursuant to this Section 10. Once a promotional campaign has been approved by MFB, if no material changes are made to it by Nonni's, MFB shall not rescind its
approval and Nonni's may proceed accordingly on the basis that it is approved. 

        11.  LABELING

        Whenever
Nonni's uses the Licensed Names and Marks, Nonni's shall affix the appropriate trademark notice and agrees to use the registration symbol of A7A in connection with its use of
the Licensed Names and Marks, or "TM" where the mark has not been registered federally, and in each instance where appropriate accompanied by the words "Reg. TM of MFB" or a reasonable facsimile
thereof or such other reference as may be designated by MFB from time to time. Where a Licensed Name and Mark is used more than once on packaging, in copy or advertising or on the Royalty Bearing
Products, the "7" or "TM" designation need only be used once either on the most prominent use of the Licensed Name and Mark, or if all uses are of equal prominence, then on the first use of the
Licensed Name and Mark in or on each package, copy, advertisement, or product. Nonni's shall use the Licensed Names and Marks only as trademarks, service marks, or trade names and shall affix the
notice as specified. Nonni's shall not have the right, unless previously agreed in writing by MFB, to use other trademarks, service marks, or trade names in marketing and promoting Royalty Bearing
Products. MFB shall have the right to own and register any such other trademark, service mark, or trade name which is registerable, including a Licensed Name or Mark or "Fields" in any format, and
such trademarks, service marks, and trade names owned or registered by MFB shall be included in the Licensed Names and Marks, and Nonni's shall cooperate with MFB by providing packaging, labeling, and
documentation as may be required to obtain and maintain such registration. 

 

        12.  USE OF LICENSED NAMES AND MARKS

        (a)  Restrictions On Use. Unless MFB consents in writing which consent shall not be unreasonably withheld, Nonni's shall use
the Licensed Names and Marks: 

          (i)  only
for the purposes of and pursuant to this Agreement, 

        (ii)  only
in a manner consistent with the scope of the relevant registration of the Licensed Names and Marks or applications therefor in the Territory, 

        (iii)  only
in the manner permitted and prescribed by MFB as set forth herein, 

        (iv)  only
with respect to Royalty Bearing Products, and 

        (v)  only
to sell Royalty Bearing Products through Designated Distribution Channels. 

        (b)  Recognition of Goodwill. Nonni's recognizes the value of the goodwill associated with the Licensed Names and Marks and
acknowledges that the Licensed Names and Marks and all rights therein and goodwill pertaining thereto belong exclusively to MFB. 

        (c)  Validity of Other Agreements. Nonni's agrees that it will not, during the term of this Agreement or thereafter, attack
the title or any rights of MFB in and to the Licensed Names and Marks, or any other license agreement or franchise agreement involving the Licensed Names and Marks to which MFB is a party. 

        (d)  Validity of Licensed Names and Marks. Nonni's agrees that it will not intentionally destroy, impair or in any way impede
the effect and validity of the Licensed Names and Marks. 

        (e)  Validity of the Other Retail Agreements. Nothing in this paragraph shall restrict Nonni's rights under the Retail
Agreements. 

        13.  INFRINGEMENT

        Nonni's
agrees to assist MFB, at MFB's cost and expense, to the extent necessary in the procurement of any protection or to protect any of MFB's rights to the Licensed Names and Marks,
and MFB, if it so desires, may commence or prosecute any claims or suits in its own name or, with Nonni's consent, in the name of Nonni's or join Nonni's as a party thereto. Nonni's shall notify MFB
in writing of any infringements or imitations by others of the Licensed Names and Marks which may come to Nonni's attention, and MFB shall have the sole right to determine whether or not any action
shall be taken on account of any such infringements or imitations at MFB's cost and expense. Nonni's shall not institute any suit or take any action on account of any such infringements or imitations
without first obtaining the written consent of MFB. 

        14.  INSURANCE

        Nonni's
shall obtain and keep in force, at its sole expense, product liability insurance 

        providing
adequate insurance for MFB against any claims and suits involving product liability arising out of, or with respect to, the transactions contemplated by this Agreement and the
Retail Agreements, in no less than Ten million dollars ($10,000,000.00) combined single limit on bodily injuries and/or property damage in the aggregate. Within thirty (30) days after the date
of this Agreement, Nonni's shall submit to MFB a certificate of insurance naming MFB as an additional insured and providing that any cancellation or material change or alteration which reduces
coverage or any benefits accruing to MFB shall become effective only upon thirty (30) days prior notice to MFB. The requirements of this Section 14 are acknowledged by Nonni's to be a
material term of this Agreement as defined in paragraph 16(b)(ii). 

 

        15.  CONFIDENTIALITY

        (a)  Acknowledgment of Confidentiality. Nonni's understands that any Protected Information disclosed to it by MFB under this
Agreement is secret, proprietary and of great value to Nonni's, which value may be impaired if the secrecy of the Protected Information is not maintained. 

        (b)  Reasonable Security Measures. MFB has taken and will continue to take reasonable security measures to preserve and
protect the secrecy of the Protected Information and Nonni's agrees to take all measures reasonably necessary to protect the secrecy of such information in order to prevent it from falling into the
public domain or into the possession of persons not bound to maintain the secrecy of such information. 

        (c)  Non-Disclosure Obligation. Nonni's agrees not to disclose the Protected Information obtained pursuant to this
Agreement, to any person or entity (other than Nonni's key officers and employees to whom disclosure is necessary and to co-packers whom have executed a Confidentiality Agreement pursuant
to paragraph 4), during the term of this Agreement or at any time following the expiration or termination of this Agreement. 

        (d)  Burden of Proof. Nonni's hereby acknowledges and agrees that if Nonni's shall disclose, divulge, reveal, report, publish,
transfer or use, for any purpose whatsoever, except as authorized herein, any Protected Information, and Nonni's shall assert as a defense that such information (i) was already known to Nonni's
or developed prior to the execution of this Agreement, (ii) was independently developed by Nonni's, (iii) was disclosed to third parties without violation of this Agreement,
(iv) was already in the public domain prior to the execution of this Agreement, or (v) entered the public domain without violation of this Agreement, then Nonni's shall bear the burden
of proof with respect to the same. 

        (e)  Mutuality of Obligations. MFB hereby agrees that any information which it receives from Nonni's which is within the scope
of the definition of Protected Information, shall be treated as confidential by MFB, and MFB hereby agrees to be bound by the terms of this Agreement with respect to any such information it receives
from Nonni's, to the same extent that Nonni's is bound by the terms of this Agreement with respect to Protected Information, as set forth above in paragraphs 15(a), (b), (c) and (d). 

        16.  TERM AND TERMINATION

        (a)  Term. The initial term of this Agreement shall begin upon the execution hereof and shall continue for a period of
thirty-six months ("Initial Term"). So long as Nonni's is not in material default, this Agreement would then automatically renew for
successive five year terms ("Option Periods") until such time as either party provides a written notice of nonrenewal to the other party no more than 90 days and no less than twenty
(20) days before the conclusion of an Option Period. Notwithstanding the above, if during the 5th year of an Option Period, Nonni's has achieved or paid a minimum of a 2% growth
of Running Royalties as compared to the fourth year of the Option Period, then MFB shall not exercise its non-renewal right under this paragraph 16(a). MFB's termination rights
under paragraph 16(b) shall not be deemed altered or waived by this paragraph 16(a). 

        (b)  Termination. This Agreement may be terminated as follows: 

          (i)  If
Nonni's defaults in the payment of any Running Royalties then this Agreement and the license granted hereunder may be terminated upon notice by MFB effective thirty
(30) days after receipt of such notice, without prejudice to any and all other rights and remedies MFB may have hereunder or by law provided, and all rights of Nonni's hereunder shall cease,
provided that Nonni's has not cured such default within five (5) days of receipt of such notice.

 

        (ii)  If
Nonni's fails to perform in accordance with any material term or condition of this Agreement (other than as described in paragraph 16(b)(i) above) and
such default continues unremedied for thirty (30) days after the date on which Nonni's receives written notice of default, unless such remedy cannot be accomplished in such time period and
Nonni's has commenced diligent efforts within such time period and continues such effort until the remedy is complete, then this Agreement may be terminated upon notice by MFB, effective upon receipt
of such notice, without prejudice to any and all other rights and remedies MFB may have hereunder or by law provided. 

        (iii)  If
Nonni's is determined to be insolvent, or files a petition in bankruptcy or for reorganization, or takes advantage of any insolvency statute, or makes an assignment
for the benefit of creditors, or undertakes any similar action, under any federal, state or foreign bankruptcy, insolvency or similar law, unless such is dismissed, removed or otherwise cured within
thirty (30) days or unless Nonni's has filed for Chapter 11 Reorganization protection under Federal Bankruptcy Laws, then this Agreement and the License granted hereunder may be terminated upon
notice by MFB, effective upon receipt of such notice, without prejudice to any and all other rights and remedies MFB may have hereunder or by law provided, and the license herein granted shall not
constitute an asset in reorganization, bankruptcy, or insolvency which may be assigned or which may accrue to any court or creditor appointed referee, receiver, or committee. 

        (iv)  If
MFB is determined to be insolvent, or files a petition in bankruptcy or for reorganization, or takes advantage of any insolvency statute, or makes an assignment for
the benefit of creditors, or undertakes any similar action, under any federal, state or foreign bankruptcy, insolvency or similar law, or fails to perform in accordance with any material term or
condition of this Agreement and such default continues for thirty (30) days after MFB receives written notice of default, then this Agreement and the License granted hereunder may be terminated
upon notice by Nonni's, effective upon receipt of such notice, without prejudice to any and all other rights and remedies Nonni's may have hereunder or by law provided, and the license herein granted
shall not constitute an asset in reorganization, bankruptcy, or insolvency which may be assigned or which may accrue to any court or creditor appointed referee, receiver, or committee. 

        (v)  If
MFB fails to perform in accordance with any material term or condition of this Agreement and such default continues unremedied for thirty (30) days after the
date on which MFB receives written
notice of default, then this Agreement may be terminated upon notice by Nonni's, effective upon receipt of such notice, without prejudice to any and all other rights and remedies Nonni's may have
hereunder or by law provided. 

        (c)  Rights Upon Termination or Cancellation. On any cancellation, termination or expiration of this Agreement; 

          (i)  Nonni's
agrees to immediately pay to MFB all currently owed Running Royalties and any additional royalties pursuant to Section 17 and to return all Protected
Information, confidential documents and other material supplied by MFB to Nonni's and agrees never to use, disclose to others, nor assist others in using the Protected Information. 

        (ii)  Nonni's
will be deemed to have automatically and irrevocably assigned, transferred, and conveyed to MFB any rights, equities, good will, titles or other rights in and
to the Licensed Names and Marks and Royalty Bearing Products which may have been obtained by Nonni's or which may have vested in Nonni's in pursuance of any endeavors covered hereby, and Nonni's will
execute any instruments requested by MFB to accomplish or confirm the foregoing. Any such assignment, transfer or conveyance shall be without consideration other than the mutual covenants and
considerations of this Agreement.

 

        (iii)  Except
as provided in Section 17 below, Nonni's further agrees that it shall forthwith discontinue the use of all Licensed Names and Marks, including packaging
and other paper goods and other objects bearing any Licensed Names and Marks. 

        (d)  Licensing of Licensed Names and Marks After Termination. Upon any expiration or earlier termination of this Agreement,
MFB may license others to use the Licensed Names and Marks to produce, sell, market and advertise products similar or identical to the Royalty Bearing Products through Designated Distribution Channels
in the Territory. 

        17.  DISPOSAL OF INVENTORY UPON EXPIRATION

        For
a period of six (6) months following the termination or expiration of this Agreement, Nonni's shall have the right to sell any Royalty Bearing Products in Nonni's inventory.
Any sales of Royalty Bearing Products under this Section shall be, at all times, in accordance with the policies, prices, and standards established for marketing and distribution of Royalty Bearing
Products pursuant to this Agreement, and shall include payment of all Running Royalties accrued in accordance with Section 5 hereof. 

        18.  FINAL STATEMENT UPON TERMINATION OR EXPIRATIONAs soon as practicable after termination or expiration of the license
granted hereunder, but in no event more than thirty (30) days thereafter, Nonni's shall deliver to MFB a statement indicating the number and description of Royalty Bearing Products packaged in
packaging using the Licensed Names and Marks then in Nonni's inventory. MFB shall have the option to conduct a physical inventory to ascertain or verify such statement. 

        19.  REPRESENTATIONS AND WARRANTIES

        (a)  Title. MFB represents and warrants and Nonni's acknowledges that MFB has represented that MFB is the owner of all right,
title, and interest in and to the Licensed Names and Marks and that such licensing and Licensed Names and Marks under this Agreement to Nonni's does not infringe upon the rights of any third parties.
Nonni's further acknowledges the good will associated with the Licensed Names and Marks and that such Licensed Names and Marks have acquired secondary meaning in the mind of the public. Nonni's shall
not during the term of this Agreement dispute or contest, directly or indirectly, or due or cause to be done, any action which in any way contests, impairs, or tends to impair MFB's exclusive rights
and title to the Licensed Names and Marks or the validity of any registrations thereof and Nonni's shall not assist others in so doing. Nonni's shall not in any manner represent that it owns any
rights in the Licensed Names and Marks (and/or registrations therefore), but may, only during the term of this Agreement, and only if Nonni's has complied with all laws, regulations and registration
requirements within the jurisdiction for so doing, represent that it is a "licensee" or "official licensee" hereunder. Nonni's shall not register or attempt to register in its own name, or that of any
third party, any Licensed Name or Mark. Subject to the terms and conditions of this Agreement, Nonni's agrees that any and all uses by Nonni's of the Licensed Names and Marks under this Agreement
shall be on behalf of and accrue and inure to the benefit of MFB. MFB will maintain at its sole expense, the proper registration of all Licensed Names and Marks used under this Agreement. 

        (b)  Right To Enter Into This Agreement. MFB and Nonni's each warrant and represent for itself that it has the right to enter
into this Agreement, that it will not knowingly subsequently take any action contrary to this Agreement, and that the entering into of this Agreement will not knowingly violate any other agreement to
which it is a party or conflict with or violate any law, rule or regulation by which it is bound. 

        (c)  MFB's Image. MFB represents and warrants that it will not intentionally do anything to destroy or impair its existing
image.

 

        (d)  Compliance with Laws. MFB represents and warrants the Royalty Bearing Products will be manufactured in compliance with,
and will not be adulterated or misbranded within the meaning of, the
Federal Food, Drug and Cosmetic Act of 1938, or any other federal, state, foreign or local laws or regulations applicable thereto, will not constitute an article which may not be introduced into
interstate commerce and will be manufactured in substantial compliance with all applicable federal, state, foreign or local laws and regulations applicable thereto. MFB agrees to notify Nonni's
promptly of any regulatory action of which MFB has knowledge that is taken in relation to it by any federal, state, foreign, country or municipal authority which relates to or affects the manufacture,
storage, distribution or sale of the Royalty Bearing Products. 

        (e)  Supply of Royalty Bearing Products. MFB represents and warrants that it has entered into (and will always maintain) a
supply agreement with a third party manufacturer which provides for all licensees the ability to purchase Royalty Bearing Products in sufficient quantities. MFB further represents that Nonni's will be
allowed to purchase Royalty Bearing Products at the same price and on the same terms as all other franchisees/licensees pay, subject to the reduction in product upcharge as agreed in
Section 5(b) and that MFB will not discriminate against Nonni's in the supply of such Royalty Bearing Products. 

        20.  INDEMNIFICATION

        (a)  MFB Indemnification. MFB hereby indemnifies Nonni's and forever holds Nonni's harmless from and against all claims,
suits, actions, proceedings, damages, losses or liabilities, costs or expenses (including reasonable attorneys' fees and expenses) arising out of, based upon, or in connection with (i) any
breach of any of MFB's warranties or representations as set forth in this Agreement or (ii) any claim that the use by Nonni's of the Licensed Names and Marks as provided in this Agreement
infringes upon any franchise agreement, third party trademark, service mark, or trade name. 

        (b)  Nonni's Indemnification. Nonni's hereby indemnifies MFB and forever holds MFB harmless from and against all claims,
suits, actions, proceedings, damages, losses or liabilities, costs or expenses (including reasonable attorneys' fees and expenses) arising out of, based upon, or in connection with, unless it is at
the direction of MFB (i) any breach of any of Nonni's warranties or representations as set forth in this Agreement, (ii) any alleged defects inherent in the distribution or sale of
Royalty Bearing Products;(iii)any injuries or damages to purchasers, users, or consumers of Royalty Bearing Products arising from or related to the use or consumption of Royalty Bearing Products,
except for causes arising from the manufacturing of the Royalty Bearing Products; (iv) any injuries or damages arising from Nonni's or any of Nonni's customers, advertising, marketing or
promotion of the Licensed Names and Marks or Royalty Bearing Products; or (v) any alleged infringement or injuries of any third party's copyright, patent, or trademark unless and to the extent
(with respect to (iv) and (v) above) such alleged infringement is based upon Nonni's use of the Licensed Names and Marks as authorized in this Agreement. 

        (c)  Conditions of Indemnification. As a condition of indemnification under this Section 20, the party seeking
indemnification shall give the other party (for purposes of this Section 20 called the "Indemnifying Party") immediate notice of and copies of
all pleadings and correspondence related to the assertion of any such claim, proceeding, action, or suit and agrees not to settle, compromise, or otherwise dispose of any such claim, proceeding,
action or suit without the prior written consent of the
Indemnifying Party. The Indemnifying Party shall have the right (but not the obligation) to assume the defense or settlement of any such claim, proceeding, action, or suit at its expense, by counsel
of its choice. Except for the settlement of a claim which involves the payment of money only and for which the party seeking indemnification is wholly indemnified by the Indemnifying Party, no claim
may be settled by the Indemnifying Party without the written consent of the party seeking indemnification such consent not to be unreasonably withheld. If the

  
Indemnifying Party assumes such defense, the Party seeking indemnity shall cooperate fully with the Indemnifying Party in defense of the action and the Indemnifying Party shall not be liable to pay
or reimburse the other party for attorneys' fees or expenses, except such out-of-pocket costs or expenses incurred by the Indemnified Party in cooperating with the Indemnifying
Party. 

        21.  NOTICES

        All
notices provided by this Agreement shall be in writing and shall be given by facsimile or registered mail, postage prepaid, or by personal delivery, by one party to the other,
addressed to such other Party at the applicable address set forth below, or to such other addresses as may be given for such purpose by such other party by notice duly given hereunder. Notice shall be
deemed properly given on the date of a confirmed facsimile transmission, three (3) days after the date mailed if given by first class mail. or on the date of delivery, which ever applies: 

	 
	 	 

	To MFB:	 	The Mrs. Fields' Brand, Inc.

2855 E. Cottonwood Parkway, Suite 400

Salt Lake City, UT 84121

Attention: Legal Department

Fax No: (801) 736-5944
	

To Nonni's:	
 	

Nonni's Food Company, Inc.

601 South Boulder, Suite 900

Tulsa, OK 74119

Fax: (918) 560-4108

22.  GENERAL PROVISIONS

        (a)  No Fiduciary or Other Relationship. It is understood and agreed by the parties hereto that this Agreement does not create
a fiduciary relationship between them, that MFB and Nonni's are and shall be independent contractors and that nothing in this Agreement is intended to make either party a general or special agent,
joint venturer, partner or employee of the other for any purpose whatsoever. 

        (b)  Use of Licensed Names and Marks in Contracts. Nonni's shall not employ any of the Licensed Names and Marks in signing any
contract or applying for any license or permit or in a manner that may result in MFB's liability for any of Nonni's indebtedness or obligations, nor may Nonni's use the Licensed Names and Marks in any
way not expressly authorized by MFB. Except as expressly authorized in writing, neither MFB nor Nonni's shall make any express or implied agreements, warranties, guarantees or representations or incur
any debt in the name or on behalf of the other, represent that their relationship is other than licensor and licensee or be obligated by or have any liability under any agreements or representations
made by the other that are not expressly authorized in writing. 

        (c)  Severability. Except as expressly provided to the contrary herein, each Section, paragraph, term and provision of this
Agreement, and any portion thereof, shall be considered severable and if, for any reason, any such provision of this Agreement is held to be invalid, contrary to or in conflict with any applicable
present or future law or regulation in a final, unappealable ruling issued by any court, agency or tribunal with competent jurisdiction in a proceeding to which MFB is a party, that ruling shall not
impair the operation of, or have any other effect upon, such other portions of this Agreement as may remain otherwise intelligible, which shall continue to be given full force and effect and bind the
parties hereto, although any portion held to be invalid shall be deemed not to be a part of this Agreement from the date the time for appeal expires, if Nonni's is a party thereto, otherwise upon
Nonni's receipt of a notice of non-enforcement thereof from MFB. If any covenant herein which restricts competitive activity is deemed unenforceable by virtue of its scope in terms of
area, business activity prohibited and/or length of time, but would be enforceable by reducing any part or all thereof,

  
Nonni's and MFB agree that the same shall be enforced to the fullest extent permissible under the laws and public policies applied in the jurisdiction in which enforcement is sought. 

        (d)  Substitution of Provisions. If any applicable and binding law or rule of any jurisdiction requires a greater prior notice
of the termination of this Agreement than is required hereunder, or the taking of some other action not required hereunder, or if, under any applicable and binding law or rule of any jurisdiction, any
provision of this Agreement is invalid or unenforceable, the prior notice and/or other action required by such law or rule shall be substituted for the comparable provisions hereof. Nonni's agrees to
be bound by any promise or covenant imposing the maximum duty permitted by law which is subsumed within the terms of any provision hereof, as though it were separately articulated in and made a part
of this Agreement, that may result from striking from any of the provisions hereof, any portion or portions which a court may hold to be unenforceable in a final decision to which MFB is a party, or
from reducing the scope of any promise or covenant to the extent required to comply with such a court order. Such modifications to this Agreement shall be effective only in such jurisdiction,
unless MFB elects to give them greater applicability, and shall be enforced as originally made and entered into in all other jurisdictions. 

        (e)  Waiver. MFB and Nonni's may by written instrument unilaterally waive or reduce any obligation of or restriction upon the
other under this Agreement, effective upon delivery of written notice thereof to the other or such other effective date stated in the notice of waiver. Any waiver so granted by the waiving party shall
be without prejudice to any other rights the waiving party may have, will be subject to continuing review by the waiving party and may be revoked, in the waiving party's sole discretion, at any time
and for any reason, effective upon delivery to the other party of ten (10) days' prior written notice. 

        (f)    Waiver by Custom or Practice. MFB and Nonni's shall not be deemed to have waived or impaired any right, power or option
reserved by this Agreement (including, without limitation, the right to demand exact compliance with every term, condition and covenant herein or to declare any breach thereof to be a default and to
terminate this Agreement prior to the expiration of its term) by virtue of any custom or practice of the parties at variance with the terms hereof; any failure, refusal or neglect of MFB or Nonni's to
exercise any right under this Agreement or to insist upon exact compliance by the other with its obligations hereunder; any waiver, forbearance, delay, failure or omission by MFB or Nonni's to
exercise any right, power or option, whether of the same, similar or different nature, or MFB's acceptance of any payments due from Nonni's after any breach of this Agreement. 

        (g)  Force Majeure. Neither MFB nor Nonni's shall be liable for loss or damage or deemed to be in breach of this Agreement if
their failure to perform obligations results from: 

          (i)  compliance
with any law, regulation, requirement or instruction of any federal, state, municipal or foreign government or any department or agency thereof; or 

        (ii)  acts
of God; or 

        (iii)  fires,
strikes, embargoes, war or riot; or 

        (iv)  any
other similar event or cause. 

Any
delay resulting from any of said causes shall extend performance accordingly or excuse performance, in whole or in part, as may be reasonable, except that said causes shall not excuse payments of
amounts owed at the time of such occurrence or payment of any Running Royalties or Guaranteed Amounts for Royalty Bearing Products due on any sales thereafter. 

        (h)  Press Release. Unless consented to by MFB in advance or required by law, regulation, statute, etc., Nonni's agrees not to
issue any formal press release prior to the introduction of Royalty Bearing Products through the Designated Distribution Channels.

 

        (i)    Temporary Restraining Orders. Notwithstanding anything to the contrary contained in this Agreement, MFB and Nonni's shall
each have the right in a proper case to obtain temporary restraining orders and temporary or preliminary injunctive relief from a court of competent jurisdiction. 

        (j)    Rights Cumulative. The rights of MFB and Nonni's hereunder are cumulative and no exercise or enforcement by MFB or
Nonni's of any right or remedy hereunder shall preclude the exercise or enforcement by MFB or Nonni's of any other right or remedy hereunder which MFB or Nonni's is entitled by law to enforce. 

        (k)  Costs and Attorney Fees. If a claim for amounts owed by Nonni's to MFB or its affiliates is asserted in any judicial
proceeding or appeal thereof, or if MFB or Nonni's is required to enforce this Agreement in any judicial proceeding or appeal thereof, the party prevailing in such proceeding shall be entitled to
reimbursement of its reasonable costs and expenses, including reasonable accounting and legal fees, whether incurred prior to, in preparation for, or in contemplation of the filing of any written
demand, claim, action, hearing or proceeding to enforce the obligations of this Agreement. If MFB incurs expenses in connection with Nonni's failure to pay when due amounts owing to MFB, to submit
when due any reports, information or supporting records or otherwise to comply with this Agreement, or if Nonni's incurs expenses in connection with MFB's failure to comply with this Agreement,
including, but not limited to legal and accounting fees, the party incurring the expense shall be reimbursed by the other party for any such reasonable costs and expenses which it incurs. 

        (l)    Governing Law. Except to the extent governed by the United States Trademark Act of 1946 (Lanham Act, 15 U.S.C. "1051  et seq.) or other federal law, this Agreement, and
the relationship between Nonni's and MFB, shall be governed by the laws of the State of Utah. 

        (m)  Jurisdiction. Nonni's and MFB hereby irrevocably consent and agree that any legal action, suit or proceeding arising out
of or in any way in connection with this Agreement may be instituted or brought in the United States District Court for the District of Utah. Nonni's and MFB hereby irrevocably consent and submit to,
for themselves and in respect of their property, generally and unconditionally, the jurisdiction of such Court, and to all proceedings in such Court. Further, Nonni's and MFB irrevocably consent to
actual receipt of any summons and/or legal process at their respective addresses as set forth in this Agreement as constituting in every respect sufficient and effective service of process in any such
legal action or proceeding. Nonni's and MFB further agree that final judgment in any such legal action, suit or proceeding shall be conclusive and may be enforced in any other jurisdiction,
whether within or outside the United States of America, by suit under judgment, a certified or exemplified copy of which will be conclusive evidence of the fact and the amount of the liability. 

        (n)  Waiver of Punitive Damages. Except with respect to the indemnification obligations of the parties hereunder, the parties
waive to the fullest extent permitted by law any right to or claim for any punitive or exemplary damages against the other and agree that, in the event of a dispute between them, the party making a
claim shall be limited to recovery of any actual damages it sustains. 

        (o)  Headings. The headings of the several sections and paragraphs hereof are for convenience only and do not define, limit or
construe the contents of such sections or paragraphs. 

        (p)  Entire Agreement. This Agreement and the Exhibits hereto represent the entire agreement between MFB and Nonni's with
respect to the subject matter hereof and supersede any prior agreements and negotiations between the parties. This Agreement does not affect my rights or obligations of the parties under the Retail
Agreement. 

        (q)  Exhibits. All Exhibits hereto form part of this Agreement. 

        (r)  Counterparts. This Agreement may be executed simultaneously in two counterparts, each of which shall be deemed an
original, but both of which together shall constitute one and the same

  
agreement, binding upon both parties hereto, notwithstanding that both parties are not signatories to the original or the same counterpart. 

        (s)  Expenses. Each party shall bear its own expenses (including attorneys' fees and expenses) in connection with the
preparation, negotiation, execution, and delivery of this Agreement. 

        IN WITNESS THEREOF, this Agreement has been executed by the Parties hereto as of the date and year first written above. 

	 	 	NONNI'S FOOD COMPANY, INC.
	

 	
 	

By:	
 	

/s/  TIM BRUER      
 Tim Bruer
 CEO
	

 	
 	
THE MRS. FIELDS' BRAND, INC.
	

 	
 	

By:	
 	

/s/  MICHAEL WARD      
 Michael Ward
 Sr. Vice President

   EXHIBIT "A"  

        [To Trademark License Agreement] 

LICENSED NAMES AND MARKS  

        Mrs. Fields 

        Mrs. Fields
Cookies 

 

EXHIBIT "B"  

        [To Trademark License Agreement] 

ROYALTY BEARING PRODUCTS  

        Frozen Cookie Dough Products manufactured by MFB's supplier.

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