Document:

Exhibit 10.5

 

Execution Version

 

SPONSOR SUPPORT AGREEMENT

 

This Sponsor Support Agreement
(this “Sponsor Agreement”) is dated as of 10 November, 2021, by and among Ventoux Acquisition Holdings LLC, a Delaware
limited liability company (“Ventoux Acquisition”), Chardan International Investments, LLC, a Delaware limited liability
company (together with Ventoux Acquisition, each, a “Sponsor” and, together, the “Sponsors”), Ventoux
CCM Acquisition Corp., a Delaware corporation (“Acquiror”), E La Carte, Inc., a Delaware corporation (the “Company”),
and the directors, executive officers and affiliates of the Sponsors whose names appear on the signature pages of this Sponsor Agreement
(such stockholders and affiliates, the “Insiders”, and together with the “Sponsors”, the “Sponsor
Parties” and individually, a “Sponsor Party”). Capitalized terms used but not defined herein shall have the
respective meanings ascribed to such terms in the Merger Agreement.

 

RECITALS

 

WHEREAS, as of the
date hereof, the Sponsor Parties are the holders of record and the “beneficial owners” (within the meaning of Rule 13d-3 under
the Exchange Act) of 4,312,500 shares of Acquiror Common Stock and 6,675,000 Acquiror Private Placement Warrants in the aggregate as set
forth on Schedule I attached hereto (collectively, the “Subject Securities”);

 

WHEREAS, concurrently
herewith, Acquiror, the Company, Ventoux Merger Sub I Inc., a Delaware corporation and wholly-owned subsidiary of Acquiror (“First
Merger Sub”) and Ventoux Merger Sub II LLC, a Delaware limited liability company and wholly-owned subsidiary of Acquiror (“Second
Merger Sub”), are entering into an Agreement and Plan of Merger (as amended, supplemented, restated or otherwise modified from
time to time, the “Merger Agreement”; capitalized terms used but not otherwise defined in this Sponsor Agreement shall
have the meanings ascribed to them in the Merger Agreement), pursuant to which (and subject to the terms and conditions set forth therein)
First Merger Sub will merge with and into the Company (the “First Merger”), and immediately following the First Merger,
the Company will merge with and into Second Merger Sub, with Second Merger Sub continuing on as the surviving corporation and a wholly
owned subsidiary of Acquiror (together with the First Merger, the “Mergers”); and

 

WHEREAS, as an inducement
to Acquiror and the Company to enter into the Merger Agreement and to consummate the transactions contemplated therein, the parties hereto
desire to agree to certain matters as set forth herein.

 

     

     

    

 

AGREEMENT

 

NOW, THEREFORE, in consideration
of the foregoing and the mutual agreements contained herein, and intending to be legally bound hereby, the parties hereto hereby agree
as follows:

 

ARTICLE
I   

SPONSOR SUPPORT AGREEMENT; COVENANTS

 

Section 1.1  Binding
Effect of Merger Agreement. Each Sponsor Party hereby acknowledges that it has read the Merger Agreement and this Sponsor
Agreement and has had the opportunity to consult with its tax and legal advisors. Each Sponsor Party shall be bound by and comply
with Sections 7.11 (No Solicitation) and 8.05 (Confidentiality; Publicity) of the Merger Agreement (and any relevant
definitions contained in any such Sections) as if such Sponsor Party was an original signatory to the Merger Agreement solely with
respect to such provisions.

 

Section 1.2
No Transfer. During the period commencing on the date hereof and ending on the earliest of (a) the Effective Time, (b) such
date and time as the Merger Agreement shall be terminated in accordance with Section 10.01 thereof (the earlier of (a) and (b), the “Expiration
Time”) and (c) the liquidation of Acquiror, each Sponsor Party shall not, without the prior written consent of the Company,
(i) sell, publicly offer to sell, enter into contract or agree to sell, hypothecate, pledge, grant any option to purchase or otherwise
dispose of or agree to dispose of, directly or indirectly, file (or participate in the filing of) a registration statement with the SEC
(other than the Proxy Statement/Registration Statement) or establish or increase a put equivalent position or liquidate or decrease a
call equivalent position within the meaning of Section 16 of the Exchange Act, with respect to any Subject Securities owned by such
Sponsor Party (unless the transferee agrees to be bound by this Sponsor Agreement), (ii) enter into any swap or other arrangement that
transfers to another, in whole or in part, any of the economic consequences of ownership of any Subject Securities owned by such Sponsor
Party or (iii) publicly announce any intention to effect any transaction specified in clause (i) or (ii). The preceding sentence does
not apply to the exercise by Cindat USA LLC of its rights under that certain letter agreement, dated December 13, 2020, among Cindat USA
LLC, Ventoux Acquisition, and (with respect to certain provisions) Edward Scheetz.

 

Section 1.3
New Shares. In the event that (a) any Acquiror Common Stock, Acquiror Warrants, Acquiror Private Placement Warrants, Acquiror
Rights or other equity securities of Acquiror are issued to a Sponsor Party after the date of this Sponsor Agreement pursuant to any stock
dividend, stock split, recapitalization, reclassification, combination or exchange of Acquiror Common Stock, Acquiror Warrants or Acquiror
Rights of, on or affecting the Acquiror Common Stock, Acquiror Warrants or Acquiror Rights owned by such Sponsor Party or otherwise, (b)
a Sponsor Party purchases or otherwise acquires beneficial ownership of any Acquiror Common Stock, Acquiror Warrants, Acquiror Rights
or other equity securities of Acquiror after the date of this Sponsor Agreement, or (c) a Sponsor Party acquires the right to vote or
share in the voting of any Acquiror Common Stock or other equity securities of Acquiror after the date of this Sponsor Agreement (such
Acquiror Common Stock, Acquiror Warrants or other equity securities of Acquiror, collectively the “New Securities”),
then, to the extent of such Sponsor Party’s control of such New Securities, such New Securities acquired or purchased by such Sponsor
Party shall be subject to the terms of this Sponsor Agreement to the same extent as if they constituted the Subject Securities owned by
such Sponsor Party as of the date hereof.

 

Section 1.4
Closing Date Deliverables. On the Closing Date, (a) Ventoux Acquisition shall deliver to Acquiror and the Company a duly
executed copy of that certain Amended and Restated Registration Rights Agreement, by and among Acquiror, the Company, the Sponsor Parties,
certain Affiliates of the Sponsor Parties and certain of the Company’s stockholders or their respective affiliates, as applicable,
in substantially the form attached as Exhibit F to the Merger Agreement (the “Registration Rights Agreement”) and (b)
Acquiror shall deliver to the Sponsors (and the Insiders, as applicable) a duly executed copy of the Registration Rights Agreement.

 

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Section 1.5 Sponsor
Party Agreements.

 

(a)
Prior to the Expiration Time, at any meeting of the shareholders of Acquiror, however called, or at any adjournment thereof, or
in any other circumstance in which the vote, consent or other approval of the shareholders of Acquiror is sought, each Sponsor Party shall,
solely in its capacity as a record owner of common stock of Acquiror, (i) appear at each such meeting or otherwise cause all of its Acquiror
Common Stock to be counted as present thereat for purposes of calculating a quorum and (ii) vote (or cause to be voted), or execute and
deliver a written consent (or cause a written consent to be executed and delivered) covering, all of its Acquiror Common Stock:

 

(i)
in favor of each Proposal;

 

(ii)
against any Business Combination Proposal or any proposal relating to a Business Combination Proposal (in each case, other than
the Proposals);

 

(iii)
against any merger agreement or merger (other than the Merger Agreement and the Mergers), consolidation, combination, sale of substantial
assets, reorganization, recapitalization, dissolution, liquidation or winding up of or by Acquiror;

 

(iv)
against any change in the business, management or Board of Directors of Acquiror (other than in connection with the Proposals);
and

 

(v)
against any proposal, action or agreement that would (A) impede, frustrate, prevent or nullify any provision of this Sponsor Agreement,
the Merger Agreement or the Mergers, (B) result in a breach in any respect of any covenant, representation, warranty or any other obligation
or agreement of Acquiror, First Merger Sub or Second Merger Sub under the Merger Agreement, (C) result in any of the conditions set forth
in Article IX of the Merger Agreement not being fulfilled or (D) change in any manner the dividend policy or capitalization of, including
the voting rights of any class of capital stock of, Acquiror.

 

Each Sponsor Party hereby
agrees, in such Person’s capacity as a record owner of, or owner of interests representing the economic benefits of, common stock
of Acquiror, that such Sponsor Party shall not commit or agree to take any action inconsistent with the foregoing obligation set forth
in Section 1.5(a).

 

(b)
Each Sponsor Party shall comply with, and fully perform all of its obligations, covenants and agreements set forth in, the Insider
Letter (as defined below).

 

(c)
Each Sponsor Party agrees not to redeem any of its, his or her shares of Acquiror Common Stock in connection with the Mergers.

 

(d) During the period
commencing on the date hereof and ending on the earlier of the Effective Date and the termination of the Merger Agreement pursuant
to Section 10.01 thereof, without the prior written consent of the Company, each Sponsor Party shall not modify or amend any
Contract listed on Schedule II hereto.

 

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Section 1.6
Lock-up.

 

(a)
Subject to Section 1.6(c), each Sponsor Party agrees that it shall not Transfer any of its, his or her shares of Acquiror
Common Stock as set forth opposite such Sponsor Party’s name on Schedule I attached hereto (in respect of each Sponsor Party, the
“Founder Shares”) during the period beginning on the Closing Date until (i) in respect of 50% of its, his or her Founder
Shares that are owned immediately after the Closing, the date that is six (6) months from and after the Closing Date, and (ii) in respect
of the remaining 50% of its, his or her Founder Shares that are owned immediately after the Closing, the date that is one (1) year from
and after the Closing Date (such period, the “Lock-Up Period”) provided, that such prohibition shall not apply
to Transfers (x) permitted pursuant to Section 1.6(c) or (y) permitted pursuant to the organizational documents of Acquiror, as
in effect on the Closing Date, as the same may be amended from time to time (the “Governing Documents”). For clarity,
Acquiror Common Stock issued in connection with a Subscription Agreement shall not constitute Founder Shares and shall not be subject
to this Section 1.6.

 

(b)
Each Sponsor Party agrees that it shall not Transfer any Acquiror Warrants during the applicable Lock-Up Period (i.e., for 100%
during the first six (6) months following the Closing Date and for 50% during the following six (6) months).

 

(c)
Notwithstanding the provisions set forth in Section 1.6(a) and (b), Transfers of the Founder Shares and Acquiror
Warrants that are that are held by a Sponsor Party or any of its permitted transferees (that have complied with this Section 1.6(c))
are permitted in accordance with the Governing Documents; provided, however, that any such Transfer shall be permitted only
if, as a precondition to such Transfer, the transferee agrees in a writing, reasonably satisfactory in form and substance to Acquiror,
to assume all of the obligations of the Sponsor Party under, and be bound by all of the terms of, this Agreement; provided, further,
that any Transfer permitted under this Section 1.6(c) shall not relieve the Sponsor Party of its obligations under this Sponsor
Agreement.

 

(d)
During the applicable Lock-Up Period for the respective Sponsor Parties, any purported Transfer of applicable Founder Shares not
in accordance with this Sponsor Agreement shall be null and void, and Acquiror shall refuse to recognize any such Transfer for any purpose.

 

(e)
The Sponsor Parties acknowledge and agree that, notwithstanding anything to the contrary contained in this Agreement, the Founder
Shares beneficially owned or otherwise held by such Person shall remain subject to any restrictions on Transfer under applicable securities
Laws of any Governmental Authority, including all applicable holding periods under the Securities Act and other rules of the SEC.

 

Section 1.7
Vesting Provisions Applicable to Founder Shares.

 

(a) Unvested Founder
Shares. Each Sponsor agrees that, as of immediately prior to the Closing, the Applicable Percentage of its Founder Shares
shall be unvested and shall be subject to the vesting and forfeiture provisions set forth in Section 1.7(b). The
“Applicable Percentage” shall be calculated as follows: (A) in the event that 90% to 100% of Acquiror Common Stock is
redeemed pursuant to the Offer, the “Applicable Percentage” will be 15% of the Founder Shares that are owned by the
Sponsor immediately after the Closing, (B) in the event that 80-90% of Acquiror Common Stock is redeemed pursuant to the Offer, 10%
of the Founder Shares that are owned by the Sponsor immediately after the Closing, (C) in the event that 70-80% of Acquiror Common
Stock is redeemed pursuant to the Offer, 5% of the Founder Shares that are owned by the Sponsor immediately after the Closing, and
(D) in the event that less than 70% of Acquiror Common Stock is redeemed pursuant to the Offer, 0%. Each Sponsor agrees that it
shall not Transfer any unvested Founder Shares prior to the date such Founder Shares become vested pursuant to Section
1.7(b), except to the extent permitted by Section 1.6(c). For the avoidance of doubt, the parties acknowledge that the
remaining percentage (i.e. 100% minus the Applicable Percentage) of the applicable Founder Shares will be fully vested as of
the Closing.

 

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(b)
Vesting; Forfeiture. 100% of the unvested Founder Shares owned by the Sponsors shall vest at such time as a $12.50 Stock
Price Level (as defined below) is achieved on or before the date that is five (5) years after the Closing Date. For the avoidance of doubt,
if a $12.50 Stock Price Level is not achieved on or prior to the date that is five (5) years after the Closing Date, the unvested Founder
Shares shall not vest and shall be automatically forfeited and cancelled for no consideration. For clarity, the applicable Trading Day
period for such Stock Price Level shall commence on the date hereof.

 

(c)
Stock Price Level. For purposes of this Sponsor Agreement, the applicable “Stock Price Level” will be considered
achieved only when the VWAP of Acquiror Common Stock quoted on the NASDAQ is greater than or equal to the applicable threshold for any
forty (40) Trading Days within any sixty (60) Trading Day period. The Stock Price Levels will be equitably adjusted for any stock dividend,
subdivision, reclassification, recapitalization, split, combination or exchange of shares, or any similar event affecting the Acquiror
Common Stock after the date of the Merger Agreement.

 

Section 1.8
Outstanding Acquiror Expenses. In accordance with Section 3.09(b) of the Merger Agreement, on the Closing Date following
the Closing, Acquiror shall pay or cause to paid by wire transfer of immediately available funds all such Outstanding Acquiror Expenses.
If the Outstanding Acquiror Expenses exceed $12,000,000, the Acquiror shall provide the Sponsors with a written report setting forth the
list of Outstanding Acquiror Expenses, and each of the Sponsors, severally and not jointly and on a pro rata basis (i.e. Ventoux Acquisition:
67%; Chardan International Investments, LLC: 33%), shall reimburse Acquiror for such excess amounts, by wire transfer of immediately available
funds, within 10 Business Days following the Closing Date.

 

Section 1.9 Further
Assurances. In addition to the obligations set forth in Section 1.4 through Section 1.7 of this Sponsor Agreement,
each Sponsor Party shall use its reasonable best efforts to take, or cause to be taken, all actions and do, or cause to be done, all
things reasonably necessary under applicable Laws to consummate the Mergers and the other transactions contemplated by the Merger
Agreement on the terms and subject to the conditions set forth therein and herein. Notwithstanding anything to the contrary in this
Sponsor Agreement, no Sponsor Party shall be obligated to bear any expense, pay any amount or grant any concession in connection
with any action required to be taken by this Sponsor Agreement, except for cash expenses incurred incidental to actions required to
be taken pursuant to Section 1.4 through Section 1.7 of this Sponsor Agreement.

 

Section 1.10
No Inconsistent Agreement. Each Sponsor Party hereby represents and covenants that such Sponsor Party has not entered into,
and shall not enter into, any agreement that would restrict, limit or interfere with the performance of such Sponsor Party’s obligations
hereunder.

 

Section 1.11
No Amendment to Insider Letter. Neither the Sponsor Parties nor Acquiror shall amend, terminate or otherwise modify that certain
letter agreement, dated as of December 23, 2020, by and among the Acquiror and the Sponsor Parties (the “Insider Letter”),
without the Company’s prior written consent.

 

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ARTICLE
II  

REPRESENTATIONS AND WARRANTIES

 

Section 2.1
Representations and Warranties of each Sponsor Party. Each Sponsor Party represents and warrants as of the date hereof to
Acquiror and the Company (solely with respect to itself, himself or herself and not with respect to any other Sponsor Party) as follows:

 

(a)
Organization; Due Authorization. If such Sponsor Party is not an individual, it is duly organized, validly existing and
in good standing under the Laws of the jurisdiction in which it is incorporated, formed, organized or constituted, and the execution,
delivery and performance of this Sponsor Agreement and the consummation of the transactions contemplated hereby are within such Sponsor
Party’s corporate, limited liability company or organizational powers and have been duly authorized by all necessary corporate,
limited liability company or organizational actions on the part of such Sponsor Party. If such Sponsor Party is an individual, such Sponsor
Party has full legal capacity, right and authority to execute and deliver this Sponsor Agreement and to perform his or her obligations
hereunder. This Sponsor Agreement has been duly executed and delivered by such Sponsor Party and, assuming due authorization, execution
and delivery by the other parties to this Sponsor Agreement, this Sponsor Agreement constitutes a legally valid and binding obligation
of such Sponsor Party, enforceable against such Sponsor Party in accordance with the terms hereof (except as enforceability may be limited
by bankruptcy Laws, other similar Laws affecting creditors’ rights and general principles of equity affecting the availability of
specific performance and other equitable remedies). If this Sponsor Agreement is being executed in a representative or fiduciary capacity,
the Person signing this Sponsor Agreement has full power and authority to enter into this Sponsor Agreement on behalf of the applicable
Sponsor Party.

 

(b)   Ownership.
The Sponsor Party is the record and beneficial owner of, and has good title to, all of the Sponsor Party’s Subject Securities
listed across from the Sponsor Party’s name on Schedule I hereto, and there exist no Liens or any other limitation or
restriction (including any restriction on the right to vote, sell or otherwise dispose of such Subject Securities (other than
transfer restrictions under the Securities Act)) affecting any such Subject Securities owned by the Sponsor Party, other than Liens
pursuant to (i) this Sponsor Agreement, (ii) the Acquiror Organizational Documents, (iii) the Merger Agreement, (iv) the Insider
Letter or (v) any applicable securities Laws. The Sponsor Party’s Subject Securities are the only equity securities in
Acquiror owned of record or beneficially by the Sponsor Party on the date of this Sponsor Agreement, and none of the Sponsor
Party’s Subject Securities are subject to any proxy, voting trust or other agreement or arrangement with respect to the voting
of such Subject Securities, except as provided hereunder and under the Insider Letter. Other than the Acquiror Private Placement
Warrants held by such Sponsor Party and the Subscription Agreement to which the Sponsor Party is a party, such Sponsor Party does
not hold or own any rights to acquire (directly or indirectly) any equity securities of Acquiror or any equity securities
convertible into, or which can be exchanged for, equity securities of Acquiror.

 

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(c)
No Conflicts. The execution and delivery of this Sponsor Agreement by such Sponsor Party does not, and the performance by
such Sponsor Party of his, her or its obligations hereunder will not, (i) if such Sponsor Party is not an individual, conflict with or
result in a violation of the organizational documents of such Sponsor Party or (ii) require any consent or approval that has not been
given or other action that has not been taken by any Person (including under any Contract binding upon such Sponsor Party or such Sponsor
Party’s Subject Securities), in each case, to the extent such consent, approval or other action would prevent, enjoin or materially
delay the performance by such Sponsor Party of its, his or her obligations under this Sponsor Agreement.

 

(d)
Litigation. There are no Actions pending against such Sponsor Party, or to the knowledge of such Sponsor Party threatened
against such Sponsor Party, before (or, in the case of threatened Actions, that would be before) any arbitrator or any Governmental Authority,
which in any manner challenges or seeks to prevent, enjoin or materially delay the performance by such Sponsor Party of its, his or her
obligations under this Sponsor Agreement.

 

(e)
Brokerage Fees. Except as described in Section 5.09 of the Merger Agreement (or the corresponding section of the disclosure
schedules), no broker, finder, investment banker or other Person is entitled to any brokerage fee, finders’ fee or other commission
in connection with the transactions contemplated by the Merger Agreement based upon arrangements made by such Sponsor Party, for which
Acquiror or any of its Subsidiaries may become liable.

 

(f)  
Fees; Loan Repayments. Except as disclosed in the registration statement on Form S-1 and prospectus filed by Acquiror with
the U.S. Securities and Exchange Commission in connection with the underwritten initial public offering of 15,000,000 of Acquiror’s
units (plus 2,250,000 Acquiror’s units issued upon exercise of the over-allotment option), neither the Sponsor Parties nor any of
their respective Affiliates, nor any of their respective directors or officers, shall receive from Acquiror any finder’s fee, reimbursement,
consulting fee, non-cash payments, monies in respect of any repayment of a loan or other compensation prior to, or in connection with
any services rendered in order to effectuate, the consummation of Acquiror’s initial Business Combination (regardless of the type
of transaction that it is, but including, for the avoidance of doubt, the Mergers).

 

(g) Affiliate
Arrangements. Except as set forth on Schedule II attached hereto or any registration statements, reports, schedules,
forms, statements and other documents filed or furnished with the SEC by Acquiror, neither such Sponsor Party nor any anyone related
by blood, marriage or adoption to such Sponsor Party or, to the knowledge of such Sponsor Party, any Person in which such Sponsor
Party has a direct or indirect legal, contractual or beneficial ownership of 5% or greater is party to, or has any rights with
respect to or arising from, any Contract with Acquiror or its Subsidiaries.

 

(h)
Acknowledgment. Such Sponsor Party understands and acknowledges that each of Acquiror and the Company is entering into the
Merger Agreement in reliance upon such Sponsor Party’s execution and delivery of this Sponsor Agreement.

 

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ARTICLE
III 

MISCELLANEOUS

 

Section 3.1
Termination. This Sponsor Agreement and all of its provisions (except for Section 1.6, Section 1.7, Section
1.8 and Section 1.11 of this Sponsor Agreement) shall terminate and be of no further force or effect upon the earliest of (a)
the Expiration Time, (b) the liquidation of Acquiror and (c) the written agreement of each Sponsor, Acquiror, and the Company. Upon such
termination of this Sponsor Agreement, all obligations of the parties under this Sponsor Agreement will terminate, without any liability
or other obligation on the part of any party hereto to any Person in respect hereof or the transactions contemplated hereby, and no party
hereto shall have any claim against another (and no person shall have any rights against such party), whether under contract, tort or
otherwise, with respect to the subject matter hereof; provided, however, that the termination of this Sponsor Agreement
shall not relieve any party hereto from liability arising from any actual fraud in respect of this Sponsor Agreement occurring prior to
such termination. Notwithstanding the foregoing, Section 1.6, Section 1.7, Section 1.8 and Section 1.11 and
this Article III shall survive the termination of this Sponsor Agreement.

 

Section 3.2
Governing Law; Jurisdiction; Jury Trial Waiver. Any Action based upon, arising out of or related to this Sponsor Agreement,
or the transactions contemplated hereby, shall be brought in the Court of Chancery of the State of Delaware or, if such court declines
to exercise jurisdiction, the District Courts located in the State of Delaware, and each of the parties irrevocably submits to the exclusive
jurisdiction of each such court in any such Action, waives any objection it may now or hereafter have to personal jurisdiction, venue
or to convenience of forum, agrees that all claims in respect of the Action shall be heard and determined only in any such court, and
agrees not to bring any Action arising out of or relating to this Sponsor Agreement or the transactions contemplated hereby in any other
court. Nothing herein contained shall be deemed to affect the right of any party to serve process in any manner permitted by Law, or to
commence legal proceedings or otherwise proceed against any other party in any other jurisdiction, in each case, to enforce judgments
obtained in any Action brought pursuant to this Section 3.2. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT
TO TRIAL BY JURY IN ANY ACTION BASED UPON, ARISING OUT OF OR RELATED TO THIS SPONSOR AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

 

Section 3.3 Assignment.
This Sponsor Agreement and all of the provisions hereof will be binding upon and inure to the benefit of the parties hereto and
their respective heirs, successors and permitted assigns. Neither this Sponsor Agreement nor any of the rights, interests or
obligations hereunder will be assigned (including by operation of law) without the prior written consent of the parties hereto. Any
purported assignment or delegation not permitted under this Section 3.3 shall be null and void.

 

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Section 3.4
Specific Performance. The parties hereto agree that irreparable damage may occur in the event that any of the provisions
of this Sponsor Agreement were not performed in accordance with their specific terms or were otherwise breached. It is accordingly agreed
that the parties hereto shall be entitled to seek an injunction or injunctions to prevent breaches of this Sponsor Agreement and to enforce
specifically the terms and provisions of this Sponsor Agreement in the chancery court or any other state or federal court within the State
of Delaware, this being in addition to any other remedy to which such party is entitled at law or in equity.

 

Section 3.5
Amendment. This Sponsor Agreement may not be amended, changed, supplemented, waived or otherwise modified or terminated,
except upon the execution and delivery of a written agreement executed by Acquiror, the Company and the Sponsors.

 

Section 3.6
Severability. If any provision of this Sponsor Agreement is held invalid or unenforceable by any court of competent jurisdiction,
the other provisions of this Sponsor Agreement will remain in full force and effect. Any provision of this Sponsor Agreement held invalid
or unenforceable only in part or degree will remain in full force and effect to the extent not held invalid or unenforceable.

 

Section 3.7
Notices. All notices and other communications among the parties hereto shall be in writing and shall be deemed to have been
duly given (a) when delivered in person, (b) when delivered after posting in the United States mail having been sent registered or certified
mail return receipt requested, postage prepaid, (c) when delivered by FedEx or other nationally recognized overnight delivery service
or (d) when e-mailed during normal business hours (and otherwise as of the immediately following Business Day), addressed as follows:

 

If to Acquiror:

 

Ventoux CCM Acquisition Corp.

1 East Putnam Avenue, Floor 4

Greenwich, CT 06830

Attention: Edward Scheetz

Email:  ed.scheetz@gmail.com

 

with a copy to (which will not constitute notice):

 

Woolery & Co.

1 Pier 76

408 12th Ave

New York, NY 10018

Attn: Mathew J. Saur

E-mail: Mathew@wooleryco.com

 

and

 

Dentons US LLP

1221 Avenue of the Americas

New York, NY 10020

Attention: Ilan Katz and Brian Lee

Email: ilan.katz@dentons.com
and brian.lee@dentons.com

 

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If to the Company:

 

E La Carte, Inc.

816 Hamilton Street

Redwood City, CA 94063

Attn: Rajat Suri and Ashish Gupta

E-mail: raj@presto.com and ashish@presto.com

 

with a copy (which shall not constitute
notice) to:

 

White & Case LLP

1221 Avenue of the Americas

New York, NY 10020-1095

Attn: Colin Diamond

E-mail: colin.diamond@whitecase.com

 

and

 

White & Case LLP

3000 El Camino Real

2 Palo Alto Square, Suite 900

Palo Alto, California 94306-2109

Attn: Tali Sealman

E-mail: tali.sealman@whitecase.com

 

and

 

White & Case LLP

609 Main Street Suite 2900

Houston, Tezas 77007

Attn: Emery Choi

E-mail: emery.choi@whitecase.com

 

If to a Sponsor Party:

To such Sponsor Party’s address set forth in Schedule
I

 

with a copy to (which will not constitute notice):

 

Woolery & Co.

1 Pier 76

408 12th Ave

New York, NY 10018

Attn: Mathew J. Saur

E-mail: Mathew@wooleryco.com

 

and

 

Dentons US LLP

1221 Avenue of the Americas

New York, NY 10020

Attention: Ilan Katz and Brian Lee

Email: ilan.katz@dentons.com
and brian.lee@dentons.com

 

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Section 3.8
Counterparts. This Sponsor Agreement may be executed in two or more counterparts (any of which may be delivered by electronic
transmission), each of which shall constitute an original, and all of which taken together shall constitute one and the same instrument.

 

Section 3.9
Trust Account Waiver. Section 6.05 of the Merger Agreement is hereby incorporated into this Sponsor Agreement, mutatis mutandis.

 

Section 3.10
Entire Agreement. This Sponsor Agreement and the agreements referenced herein constitute the entire agreement and understanding
of the parties hereto in respect of the subject matter hereof and supersede all prior understandings, agreements or representations by
or among the parties hereto to the extent they relate in any way to the subject matter hereof.

 

Section 3.11
Publicity. Except to the extent required by applicable Law or legal process, neither Acquiror nor the Company may disclose
the identities of any direct or indirect members or investors of the Sponsor Parties or their direct or indirect interests in the Sponsor
Parties without the relevant Sponsor Party’s prior written consent.

 

Section 3.12
Capacity as a Stockholder. Notwithstanding anything herein to the contrary, each Sponsor Party signs this Sponsor Agreement
solely in such Person’s capacity as a record owner of, common stock of Acquiror, and not in any other capacity and this Sponsor
Agreement shall not limit, prevent or otherwise affect the actions of any Sponsor Party or any Affiliate, employee or designee of the
Sponsor Party, or any of their respective Affiliates in his or her capacity, if applicable, as an officer or director of Acquiror, First
Merger Sub, Second Merger Sub or any other Person, including in the exercise of his or her fiduciary duties as a director or officer of
Acquiror. No Sponsor Party shall be liable or responsible for any breach, default, or violation of any representation, warranty, covenant
or agreement by any other Sponsor Party that is also a party hereto and each Sponsor Party shall solely be required to perform its obligations
hereunder in its individual capacity.

 

[THE REMAINDER OF THIS PAGE IS INTENTIONALLY
BLANK]

 

    11

     

    

 

IN WITNESS WHEREOF, the Sponsor
Parties, Acquiror, and the Company have each caused this Sponsor Support Agreement to be duly executed as of the date first written above.

 

	 	SPONSORS:
	 	 	 	 
	 	VENTOUX ACQUISITION HOLDINGS LLC
	 	 	 	 
	 	By:	/s/ Edward Scheetz
	 	 	Name: 	Edward Scheetz
	 	 	Title:	Chief Executive Officer

 

	 	CHARDAN INTERNATIONAL INVESTMENTS LLC
	 	 	 	 
	 	By:	/s/ Jonas Grossman
	 	 	Name: 	Jonas Grossman
	 	 	Title:	Managing Member

 

[Signature Page to Sponsor Support Agreement]

 

     

     

    

 

	 	INSIDERS:
	 	 	 	 
	 	By:	/s/ Christian Ahrens
	 	 	Name: 	Christian Ahrens
	 	 	 	 
	 	By:	/s/ Woodrow H. Levin 
	 	 	Name:	Woodrow H. Levin
	 	 	 	 
	 	By:	/s/ Julie Atkinson
	 	 	Name:	Julie Atkinson
	 	 	 	 
	 	By:	/s/ Edward Scheetz
	 	 	Name:	Edward Scheetz

 

	 	Cindat USA LLC
	 	 	 	 
	 	By:	/s/ Bernard Van der Lande
	 	 	Name: 	Bernard Van der Lande
	 	 	Title:	 Managing Member

 

[Signature Page to Sponsor Support Agreement]

 

     

     

    

 

	 	ACQUIROR:
	 	 	 	 
	 	VENTOUX CCM ACQUISITION CORP.
	 	 	 	 
	 	By:	/s/ Edward Scheetz
	 	 	Name: 	Edward Scheetz
	 	 	Title:	Chief Executive Officer

 

[Signature Page to Sponsor Support Agreement]

 

     

     

    

 

	 	COMPANY:
	 	 	 	 
	 	E LA CARTE, INC.
	 	 	 	 
	 	By:	/s/ Rajat Suri
	 	 	Name: 	Rajat Suri
	 	 	Title:	Chief Executive Officer

 

[Signature Page to Sponsor Support Agreement]

 

     

     

    

 

Schedule I

Sponsor Subject Securities

 

	Sponsor Party	Acquiror Common Stock	Acquiror Private Placement Warrants
	Ventoux Acquisition Holdings, LLC

1 East Putnam Avenue

Floor 4, Greenwich, CT 06830

Attention: Edward Scheetz

Email: ed@ventouxccm.com	2,728,875	4,450,000
	Chardan International Investments, LLC

17 State Street 21st Fl

New York, NY 10004	1,493,625	2,225,000
	Christian Ahrens

42 Garden Place 

Brooklyn, NY 11201	22,500	0
	Woodrow H. Levin

404 Sunset Lane

Glencoe, Il 60022	22,500	0
	Cindat USA LLC

375 Park Avenue #3703 

New York, NY 10152	22,500	0
	Julie Atkinson

11 Irvine Road 

Old Greenwich, CT 06870	22,500	0
	Edward Scheetz

1 East Putnam Avenue

Floor 4, Greenwich, CT 06830	0	0
	TOTAL	4,312,500	6,675,000

 

[Schedule I to Sponsor Support Agreement]

 

     

     

    

 

Schedule II

 

Affiliate Agreements

 

Underwriting Agreement, dated
December 23, 2020, by and between the Company and Chardan Capital Markets, LLC.

 

Letter Agreements, dated December
23, 2020, by the Company’s officers, directors and initial stockholders.

 

Registration Rights Agreement,
dated December 23, 2020, by and among the Company and the initial stockholders of the Company.

 

Indemnity Agreements, dated
December 23, 2020, by and between the Company and the directors and officers of the Company.

 

Subscription Agreement, dated
December 23, 2020, by and between the Company and Ventoux Acquisition Holdings LLC.

 

Subscription Agreement, dated
December 23, 2020, by and between the Company and Chardan International Investments, LLC.

 

Business Combination Marketing
Agreement, dated December 23, 2020, by and between the Company and Chardan Capital Markets, LLC.

 

Administrative Services Agreement,
dated December 23, 2020, by and between the Company and Chardan Capital Markets, LLC.

 

Engagement Letter dated August
9, 2021 with Chardan Capital Markets, LLC

 

[Schedule II to Sponsor Support Agreement]Exhibit 10.6 

 

Execution
Version

SUPPORT
AGREEMENT

 

This
Support Agreement (this “Agreement”), dated as of 10 November, 2021, is entered into by and among Ventoux CCM Acquisition
Corp., a Delaware corporation (“Acquiror”), E La Carte, Inc., a Delaware corporation (the “Company”),
and certain of the stockholders of the Company, whose names appear on the signature pages of this Agreement (such stockholders, the “Stockholders”,
and Acquiror, the Company and the Stockholders, each a “Party”, and collectively, the “Parties”).

 

RECITALS

 

WHEREAS,
concurrently herewith, Acquiror, the Company, Ventoux Merger Sub I Inc., a Delaware corporation and wholly-owned subsidiary of Acquiror
(“First Merger Sub”) and Ventoux Merger Sub II LLC, a Delaware limited liability company and wholly owned subsidiary
of Acquiror (“Second Merger Sub”), are entering into an Agreement and Plan of Merger (as amended, supplemented, restated
or otherwise modified from time to time, the “Merger Agreement”; capitalized terms used but not otherwise defined
in this Agreement shall have the meanings ascribed to them in the Merger Agreement), pursuant to which (and subject to the terms and
conditions set forth therein) First Merger Sub will merge with and into the Company (the “First Merger”), and immediately
following the First Merger, the Company will merge with and into Second Merger Sub, with Second Merger Sub continuing on as the surviving
corporation and a wholly owned subsidiary of Acquiror (together with the First Merger, the “Mergers”);

 

WHEREAS,
as of the date hereof, each Stockholder is the sole record and “beneficial owner” (as such term is used herein, within the
meaning of Rule 13d-3 under the Securities Exchange Act of 1934, as amended (together with the rules and regulations promulgated thereunder,
the “Exchange Act”)) of, and is entitled to dispose of and vote, the number of shares of Company Common Stock and
Company Preferred Stock set forth opposite such Stockholder’s name on Schedule 1 of this Agreement (collectively, with respect
to each Stockholder, such Stockholder’s “Owned Shares”); and such Owned Shares, together with (1) any additional
shares of Company Common Stock and Company Preferred Stock (or any securities convertible into or exercisable or exchangeable for Company
Common Stock or Company Preferred Stock) in which such Stockholder acquires record and beneficial ownership after the date hereof, including
by purchase, as a result of a stock dividend, stock split, recapitalization, combination, reclassification, exchange or change of such
shares, or upon exercise or conversion of any securities and (2) any additional shares of Company Common Stock and Company Preferred
Stock with respect to which such Stockholder has the right to vote through a proxy, the “Covered Shares”);

 

WHEREAS,
pursuant to their terms, upon consummation of the Mergers, each of the following agreements will automatically terminate without any
further action on the part of the parties thereto pursuant to their respective terms: (i) that certain Third Amended and Restated Investors’
Rights Agreement, dated as of January 6, 2020, by and among the Company and the Investors (as defined therein) (the “Investors’
Rights Agreement”); (ii) that certain Third Amended and Restated Voting and Drag-Along Agreement, dated as of January 6, 2020,
by and among the Company and the Stockholders (as defined therein) (the “Voting Agreement”); and (iii) that certain
Third Amended and Restated Right of First Refusal and Co-Sale Agreement, dated as of January 6, 2020 by and among the Company, the Key
Holders (as defined therein) and the Investors (as defined therein) (the “ROFR Agreement” and, together with the Investors’
Rights Agreement and the Voting Agreement, the “Investment Agreements”); and

 

     

     

    

 

WHEREAS,
as a condition and inducement to the willingness of Acquiror, First Merger Sub and Second Merger Sub to enter into the Merger Agreement,
the Company and the Stockholders are entering into this Agreement.

 

AGREEMENT

 

NOW,
THEREFORE, in consideration of the foregoing and the mutual covenants and agreements herein contained, and intending to be legally
bound hereby, Acquiror, the Company and each Stockholder hereby agree as follows:

 

1. Agreement
to Vote. Subject to the earlier termination of this Agreement in accordance with Section 5 and the last paragraph of this
Section 1, the Stockholder, solely in his, her or its capacity as a stockholder or proxy holder of the Company, irrevocably and
unconditionally agrees, and agrees to cause any other holder of record of any of the Stockholder’s Covered Shares, to validly execute
and deliver to the Company in respect of all of the Stockholder’s Covered Shares, on (or effective as of) the second (2nd) Business
Day following the date that the consent solicitation statement/prospectus included in the Registration Statement is disseminated to the
Company’s stockholders (following the date the Registration Statement becomes effective), a written consent in a form to be reasonably
agreed between the Company and Acquiror after the date hereof, as shall be revised if needed to address any comments from the SEC, with
respect to all of the Stockholder’s Covered Shares. In addition, subject to the last paragraph of this Section 1, prior
to the Termination Date (as defined herein), the Stockholder, in his, her or its capacity as a stockholder or proxy holder of the Company,
irrevocably and unconditionally agrees that, at any other meeting of the stockholders of the Company (whether annual or special and whether
or not an adjourned or postponed meeting, however called and including any adjournment or postponement thereof) and in connection with
any written consent of stockholders of the Company, such Stockholder shall, and shall cause any other holder of record of any of such
Stockholder’s Covered Shares to:

 

(a) waive
any rights of first refusal set forth in Section 2 of the ROFR Agreement;

 

(b) when
such meeting is held, appear at such meeting or otherwise cause the Stockholder’s Covered Shares to be counted as present thereat
for the purpose of establishing a quorum;

 

(c) vote
(or execute and return an action by written consent), or cause to be voted at such meeting (or validly execute and return and cause such
consent to be granted with respect to), all of such Stockholder’s Covered Shares owned as of the record date for such meeting (or
the date that any written consent is executed by such Stockholder) in favor of the Mergers, the adoption of the Merger Agreement, and
any other matters reasonably requested by the Company that are necessary for the consummation of the Mergers and the other transactions
contemplated by the Merger Agreement;

 

    2

     

    

 

(d) in
any other circumstances upon which a consent or other approval is required under the Company’s governing documents or the Investment
Agreements with respect to the Merger Agreement or the other transactions contemplated by the Merger Agreement, vote, consent or approve
(or cause to be voted, consented or approved) all of such Stockholder’s Covered Shares held at such time in favor thereof;

 

(e) vote
(or execute and return an action by written consent), or cause to be voted at such meeting (or validly execute and return and cause such
consent to be granted with respect to), all of such Stockholder’s Covered Shares against (i) any Business Combination Proposal
other than with the Acquiror, its stockholders and their respective Affiliates and Representatives and (ii) any other action that would
reasonably be expected to (x) materially impede, interfere with, delay, postpone or adversely affect the Mergers or any of the other
transactions contemplated by the Merger Agreement, (y) result in a breach of any covenant, representation or warranty or other obligation
or agreement of the Company under the Merger Agreement or (z) result in a breach of any covenant, representation or warranty or other
obligation or agreement of such Stockholder contained in this Agreement.

 

The
obligations of each Stockholder specified in this Section 1 shall apply whether or not the Mergers or any action described above is recommended
by the Company Board or the Company Board has previously recommended the Mergers but changed such recommendation.

 

2. Lock-up.

 

(a) Subject
to Section 2(b), the Stockholder agrees that it shall not sell, publicly offer to sell, transfer, pledge, encumber, assign, hedge,
swap, convert or otherwise dispose of (including by merger (including by conversion into securities or other consideration), by tendering
into any tender or exchange offer, by testamentary disposition, by operation of Law or otherwise), either voluntarily or involuntarily
(collectively, “Transfer”) any issued and outstanding Acquiror Common Stock held by such Stockholder as of and immediately
following the Closing Date (in respect of the Stockholder, the “Lock-up Shares”) during the period beginning on the
Closing Date until (i) in respect of 50% of its, his or her Lock-up Shares, the date that is six (6) months from and after the Closing
Date, and (ii) in respect of the remaining 50% of its, his or her Lock-up Shares, the date that is one (1) year from and after the Closing
Date (such period, the “Lock-up Period”); provided, that such prohibition shall not apply to Transfers (x)
permitted pursuant to Section 2(b) or (y) permitted pursuant to the organizational documents of Acquiror, as in effect on the
Closing Date, as the same may be amended from time to time (the “Governing Documents”). For clarity, Acquiror Common
Stock issued in connection with a Subscription Agreement shall not constitute Lock-up Shares and shall not be subject to this Section
2.

 

(b) Notwithstanding
the provision set forth in Section 2(a), Transfers of Lock-up Shares that are that are held by a Stockholder or any of its permitted
transferees (that have complied with this Section 2(b)) are permitted in accordance with the Governing Documents; provided,
however, that any such Transfer shall be permitted only if, as a precondition to such Transfer, the transferee agrees in a writing,
reasonably satisfactory in form and substance to Acquiror, to assume all of the obligations of the Stockholder under, and be bound by
all of the terms of, this Agreement; provided, further, that any Transfer permitted under this Section 2(b) shall
not relieve the Stockholder of its obligations under this Agreement.

 

    3

     

    

 

(c) During
the applicable Lock-Up Period for the respective Stockholders, any purported Transfer of applicable Lock-Up Shares not in accordance
with this Agreement shall be null and void, and Acquiror shall refuse to recognize any such Transfer for any purpose.

 

(d) The
Stockholders acknowledge and agree that, notwithstanding anything to the contrary contained in this Agreement, the Lock-Up Shares beneficially
owned or otherwise held by such Person shall remain subject to any restrictions on Transfer under applicable securities Laws of any Governmental
Entity, including all applicable holding periods under the Securities Act and other rules of the SEC.

 

3.
Closing Date Deliverables. On the Closing Date, each Stockholder shall deliver to Acquiror and the Company a duly executed copy of
that certain Amended and Restated Registration Rights Agreement, by and among Acquiror, the Company, the Sponsor, and certain of the
Company’s stockholders or their respective affiliates, as applicable, in substantially the form attached as Exhibit C to the Merger
Agreement.

 

4. No
Inconsistent Agreements. Each Stockholder hereby covenants and agrees that such Stockholder shall not (i) enter into any voting agreement
or voting trust with respect to any of such Stockholder’s Covered Shares that is inconsistent with such Stockholder’s obligations
pursuant to this Agreement, (ii) grant a proxy or power of attorney with respect to any of such Stockholder’s Covered Shares that
is inconsistent with such Stockholder’s obligations pursuant to this Agreement, or (iii) enter into any agreement or undertaking
that is otherwise inconsistent with, or would interfere with, or prohibit or prevent it from satisfying, its obligations pursuant to
this Agreement.

 

5. Termination.
This Agreement shall terminate upon the earliest of (i) the Effective Time, (ii) the termination of the Merger Agreement in accordance
with its terms, (iii) such time that the Merger Agreement (including any exhibits, schedules or agreements referred to therein) shall
be amended, modified or supplemented such that a Stockholder is disproportionately and adversely impacted relative to the other stockholders
holding the same class of Company Capital Stock without the prior written consent of the applicable Stockholder, (iv) such time that
a provision in the Merger Agreement shall be waived by the Company such that a Stockholder is disproportionately and adversely impacted
relative to the other stockholders holding the same class of Company Stock; and (v) the time this Agreement is terminated upon the mutual
written agreement of the Company, Acquiror and the Stockholder (the earliest such date under clause (i), (ii), (iii), (iv), and (v) being
referred to herein as the “Termination Date”) and the representations, warranties, covenants and agreements contained
in this Agreement and in any certificate or other writing delivered pursuant hereto shall not survive the Closing or the termination
of this Agreement; provided, that the provisions set forth in Section 2 and Sections 11 through 22 shall
survive the termination of this Agreement; provided, further, that the termination of this Agreement shall not relieve
any Party from liability arising from any actual fraud in respect of this Agreement prior to such termination.

 

6. Representations
and Warranties of the Stockholders. Each Stockholder hereby represents and warrants (severally, and not jointly, as to itself only)
to the Acquiror as follows:

 

(a) Such
Stockholder is the sole beneficial owner (within the meaning of Rule 13d-3 under the Exchange Act) of, and has good, valid and marketable
title to or has a valid proxy to vote such Stockholder’s Covered Shares, free and clear of any Liens (other than as created by
this Agreement or the organizational documents of the Company (including, for the purposes hereof, any agreements between or among stockholders
of the Company). As of the date hereof, other than the Owned Shares set forth opposite such Stockholder’s name on Schedule 1, such
Stockholder does not own beneficially or of record any shares of Company Common Stock or Company Preferred Stock (or any securities convertible
into shares of Company Common Stock or Company Preferred Stock) or any interest therein.

 

    4

     

    

 

(b) Such
Stockholder, in each case except as provided in this Agreement, the Investment Agreements or the governing documents of the Company,
(i) has full voting power, full power of disposition and full power to issue instructions with respect to the matters set forth herein
whether by ownership or by proxy, in each case, with respect to such Stockholder’s Covered Shares, (ii) has not entered into any
voting agreement or voting trust, and has no knowledge and is not aware of any such voting agreement or voting trust in effect with respect
to any of such Stockholder’s Covered Shares that is inconsistent with such Stockholder’s obligations pursuant to this Agreement,
(iii) has not granted a proxy or power of attorney with respect to any of such Stockholder’s Covered Shares that is inconsistent
with such Stockholder’s obligations pursuant to this Agreement, and has no knowledge and is not aware of any such proxy or power
of attorney in effect, and (iv) has not entered into any agreement or undertaking that is otherwise inconsistent with, or would interfere
with, or prohibit or prevent it from satisfying, its obligations pursuant to this Agreement, and has no knowledge and is not aware of
any such agreement or undertaking.

 

(c) Such
Stockholder affirms that (i) if the Stockholder is a natural person, he or she has all the requisite power and authority and has taken
all action necessary in order to execute and deliver this Agreement, to perform his or her obligations hereunder and to consummate the
transaction contemplated hereby, and (ii) if the Stockholder is not a natural person, (A) is a legal entity duly organized, validly existing
and, to the extent such concept is applicable, in good standing under the Laws of the jurisdiction of its organization, and (B) has all
requisite corporate or other power and authority and has taken all corporate or other action necessary in order to, execute, deliver
and perform its obligations under this Agreement and to consummate the transactions contemplated hereby. This Agreement has been duly
executed and delivered by such Stockholder and, subject to the due execution and delivery of this Agreement by each other Party hereto,
constitutes a legally valid and binding agreement of such Stockholder enforceable against the Stockholder in accordance with the terms
hereof (except as enforceability may be limited by bankruptcy Laws or other similar Laws affecting creditors’ rights and general
principles of equity affecting the availability of specific performance and other equitable remedies).

 

(d) Other
than the filings, notices and reports pursuant to, in compliance with or required to be made under the Exchange Act, no filings, notices,
reports, consents, registrations, approvals, permits, waivers, expirations of waiting periods or authorizations are required to be obtained
by such Stockholder from, or to be given by such Stockholder to, or be made by such Stockholder with, any Governmental Authority in connection
with the execution, delivery and performance by such Stockholder of this Agreement, the consummation of the transactions contemplated
hereby or the Mergers or the other transactions contemplated by the Merger Agreement.

 

    5

     

    

 

(e) The
execution, delivery and performance of this Agreement by such Stockholder does not, and the consummation of the transactions contemplated
hereby and the Mergers and the other transactions contemplated by the Merger Agreement will not, constitute or result in (i) a breach
or violation of, or a default under, the governing documents of such Stockholder (if such Stockholder is not a natural person), (ii)
with or without notice, lapse of time or both, a breach or violation of, a termination (or right of termination) of or a default under,
the loss of any benefit under, the creation, modification or acceleration of any obligations under or the creation of a Lien on any of
the properties, rights or assets of such Stockholder pursuant to any Contract binding upon such Stockholder or, assuming (solely with
respect to performance of this Agreement and the transactions contemplated hereby) compliance with the matters referred to in Section
6(d), under any applicable Law to which such Stockholder is subject or (iii) any change in the rights or obligations of any party
under any Contract legally binding upon such Stockholder, except, in the case of clause (ii) or (iii) directly above, for any such breach,
violation, termination, default, creation, acceleration or change that would not, individually or in the aggregate, reasonably be expected
to prevent or materially delay or impair such Stockholder’s ability to perform its obligations hereunder or to consummate the transactions
contemplated hereby, the consummation of the Mergers or the other transactions contemplated by the Merger Agreement.

 

(f) As
of the date of this Agreement, there is no action, proceeding or investigation pending against such Stockholder or, to the knowledge
of such Stockholder, threatened against such Stockholder that, in any manner, questions the beneficial or record ownership of the Stockholder’s
Covered Shares or the validity of this Agreement, or challenges or seeks to prevent, enjoin or materially delay the performance by such
Stockholder of its obligations under this Agreement.

 

(g) The
Stockholder is a sophisticated stockholder and has adequate information concerning the business and financial condition of Acquiror and
the Company to make an informed decision regarding this Agreement and the other transactions contemplated by the Merger Agreement and
has independently, based on such information as the Stockholder has deemed appropriate, made its own analysis and decision to enter into
this Agreement. The Stockholder acknowledges that Acquiror and the Company have not made and do not make any representation or warranty,
whether express or implied, of any kind or character except as expressly set forth in this Agreement. The Stockholder acknowledges receipt
and review of a copy of the Merger Agreement and that the agreements contained herein with respect to the Covered Shares held by the
Stockholder are irrevocable.

 

(h) Such
Stockholder understands and acknowledges that Acquiror is entering into the Merger Agreement in reliance upon such Stockholder’s
execution and delivery of this Agreement and the representations, warranties, covenants and other agreements of such Stockholder contained
herein.

 

(i) No
investment banker, broker, finder or other intermediary is entitled to any broker’s, finder’s, financial advisor’s
or other similar fee or commission for which Acquiror or the Company is or could be liable in connection with the Merger Agreement or
this Agreement or any of the respective transactions contemplated hereby or thereby, in each case based upon arrangements made by such
Stockholder in his, her or its capacity as a stockholder or, to the knowledge of such Stockholder, on behalf of such Stockholder in his,
her or its capacity as a stockholder.

 

    6

     

    

 

7. Certain
Covenants of the Stockholders. Other than in accordance with the other terms of this Agreement, each Stockholder severally and not
jointly, hereby covenants and agrees as follows:

 

(a) Subject
to Section 8 hereof, prior to the Termination Date, the Stockholder shall not, directly or indirectly, (i) initiate, solicit or
knowingly encourage or knowingly facilitate any inquiries or requests for information with respect to, or the making of, any inquiry
regarding, or any proposal or offer that constitutes, or could reasonably be expected to result in or lead to, any Company Acquisition
Proposal, (ii) engage in, continue or otherwise participate in any negotiations or discussions concerning, or provide access to its properties,
books and records or any confidential information or data to, any Person relating to any proposal, offer, inquiry or request for information
that constitutes, or could reasonably be expected to result in or lead to, any Company Acquisition Proposal, (iii) approve, endorse or
recommend, or propose publicly to approve, endorse or recommend, any Company Acquisition Proposal or (iv) execute or enter into, any
letter of intent, memorandum of understanding, agreement in principle, confidentiality agreement, merger agreement, acquisition agreement,
exchange agreement, joint venture agreement, partnership agreement, option agreement or other similar agreement for or relating to any
Company Acquisition Proposal.

 

Notwithstanding
anything in this Agreement to the contrary, (i) such Stockholder shall not be responsible for the actions of the Company or the Board
of Directors of the Company (or any committee thereof), any subsidiary of the Company, or any officers, directors (in their capacity
as such), employees and professional advisors of any of the foregoing (collectively, the “Company Related Parties”),
(ii) such Stockholder makes no representations or warranties with respect to the actions of any of the Company Related Parties, and (iii)
any breach by the Company of its obligations under Section 6.06 of the Merger Agreement shall not be considered a breach of this Section
7(a) (it being understood that, for the avoidance of doubt, such Stockholder or his, her or its representatives (other than any such
representative that is a Company Related Party) shall remain responsible for any breach by such Stockholder or his, her or its representatives
of this Section 7(a)).

 

(b) Each
Stockholder hereby irrevocably and unconditionally agrees, prior to the Termination Date, not to (except in each case pursuant to the
Merger Agreement), (i) directly or indirectly, (A) Transfer, or (B) enter into any Contract or option with respect to the Transfer of,
any of such Stockholder’s Covered Shares, or (ii) publicly announce any intention to effect any transaction specified in clause
(A) or (B), or (iii) take any action that would make any representation or warranty of such Stockholder contained herein untrue or incorrect
or have the effect of preventing or disabling such Stockholder from performing its obligations under this Agreement; provided,
however, that nothing herein shall prohibit a Transfer to an Affiliate of the Stockholder or to another Stockholder of the Company
that becomes a party to this Agreement and bound by the terms and obligations hereof (a “Permitted Transfer”); provided,
further, that any Permitted Transfer shall be permitted only if, as a precondition to such Transfer, the transferee agrees in
a writing, reasonably satisfactory in form and substance to Acquiror, to assume all of the obligations of the Stockholder under, and
be bound by all of the terms of, this Agreement; provided, further, that any Transfer permitted under this Section 7(b)
shall not relieve the Stockholder of its obligations under this Agreement. Any Transfer in violation of this Section 7(b)
with respect to the Stockholder’s Covered Shares shall be null and void.

 

    7

     

    

 

(c) Each
Stockholder hereby authorizes the Company to maintain a copy of this Agreement at either the executive office or the registered office
of the Company.

 

8. Further
Assurances. Hereafter until the Termination Date, at Acquiror’s request and without further consideration, each Stockholder
shall execute and deliver such additional documents and take all such further action as may be reasonably necessary or reasonably requested
to consummate the transactions contemplated by the Merger Agreement and the Ancillary Agreements. Each Stockholder further agrees not
to commence or participate in, and to take all actions necessary to opt out of any class in any class action with respect to, any action
or claim, derivative or otherwise, against Acquiror, Acquiror’s Affiliates, the Sponsor, the Company or any of their respective
successors and assigns relating to the negotiation, execution or delivery of this Agreement, the Merger Agreement or the consummation
of the transactions contemplated hereby and thereby and hereby waives its appraisal or dissenter’s right. Notwithstanding the foregoing,
nothing herein shall be deemed to prohibit the Stockholders from enforcing the Stockholders’ rights under this Agreement and the
other Agreements entered into by a Stockholder in connection herewith, including the Stockholder’s right to receive the consideration
as provided in the Merger Agreement.

 

9. Disclosure.
Such Stockholder hereby authorizes the Company and Acquiror to publish and disclose in any announcement or disclosure required by the
SEC (but only to the extent such disclosure is required under applicable Law) such Stockholder’s identity and ownership of the
Covered Shares and the nature of such Stockholder’s obligations under this Agreement.

 

10. Changes
in Company Capital Stock. In the event (i) of a stock split, stock dividend or distribution, or any change in Company Common Stock
or Company Preferred Stock by reason of any split-up, reverse stock split, recapitalization, combination, reclassification, exchange
of shares or the like, (ii) the Stockholder purchases or otherwise acquires beneficial ownership of any Company Common Stock or Company
Preferred Stock or (iii) the Stockholder acquires the right to vote or share in the voting of any Company Common Stock or Company Preferred
Stock, the terms “Owned Shares” and “Covered Shares” shall be deemed to refer to and include such shares as well
as all such stock dividends and distributions and any securities into which or for which any or all of such shares may be changed or
exchanged or which are received in such transaction.

 

11. Amendment
and Modification. This Agreement may not be amended, modified or supplemented in any manner, whether by course of conduct or otherwise,
except by an instrument in writing signed by Acquiror, the Company and the applicable Stockholder.

 

12. Waiver.
No failure or delay by any Party exercising any right, power or privilege hereunder shall operate as a waiver thereof nor shall any single
or partial exercise thereof preclude any other or further exercise thereof or the exercise of any other right, power or privilege. The
rights and remedies of the Parties hereto hereunder are cumulative and are not exclusive of any rights or remedies which they would otherwise
have hereunder. Any agreement on the part of a Party hereto to any such waiver shall be valid only if set forth in a written instrument
executed and delivered by such Party.

 

    8

     

    

 

13. Notices.
All notices and other communications hereunder shall be in writing and shall be deemed given if delivered personally, by email (with
confirmation of receipt) or sent by a nationally recognized overnight courier service, such as Federal Express, to the Parties hereto
at the following addresses (or at such other address for a Party as shall be specified by like notice made pursuant to this Section
13):

 

if
to the Stockholder, to the address or email address set forth opposite such Stockholder’s name on Schedule 1, or in the
absence of such address or email address being set forth on Schedule 1, the address (including email) set forth in the
Company’s books and records.

 

if
to the Company, to it at:

 

E
La Carte, Inc.

816
Hamilton Street

Redwood
City, CA 94063

Attn:
Rajat Suri and Ashish Gupta

E-mail:
raj@presto.com and ashish@presto.com

 

with
a copy (which shall not constitute notice) to:

 

White
& Case LLP

1221
Avenue of the Americas

New
York, NY 10020-1095

Attn:
Colin Diamond

E-mail:
colin.diamond@whitecase.com

 

and

 

White
& Case LLP

3000
El Camino Real

2
Palo Alto Square, Suite 900

Palo
Alto, California 94306-2109

Attn:
Tali Sealman

E-mail:
tali.sealman@whitecase.com

 

and

 

White
& Case LLP

609
Main Street Suite 2900

Houston,
Texas 77002

Attn:
Emery Choi and Laura Katherine Mann

E-mail:
emery.choi@whitecase.com;

             laurakatherine.mann@whitecase.com

 

    9

     

    

 

if
to Acquiror, to it at:

 

Ventoux
CCM Acquisition Corp.

 

1
East Putnam Avenue, Floor 4

Greenwich,
CT 06830

Attn:
Edward Scheetz

E-mail:
ed.scheetz@gmail.com

 

with
a copy (which shall not constitute notice) to:

 

Woolery
& Co.

1
Pier 76

408
12th Ave

New
York, NY 10018

Attn:
Mathew J. Saur

E-mail:
Mathew@wooleryco.com

 

and

 

Dentons
US LLP

1221
Avenue of the Americas

New
York, NY 10020

Attention:
Ilan Katz and Brian Lee

Email:
ilan.katz@dentons.com and brian.lee@dentons.com

 

14. No
Ownership Interest. Nothing contained in this Agreement shall be deemed to vest in Acquiror any direct or indirect ownership or incidence
of ownership of or with respect to the Covered Shares of the Stockholder. During the term of this Agreement, all rights, ownership and
economic benefits of and relating to the Covered Shares of the Stockholder shall remain vested in and belong to the Stockholder, and
Acquiror shall have no authority to direct the Stockholder in the voting or disposition of any of the Stockholder’s Covered Shares,
except as otherwise provided herein.

 

15. Entire
Agreement; Time of Effectiveness. This Agreement and the Merger Agreement constitute the entire agreement and supersede all prior
agreements and understandings, both written and oral, between the parties hereto with respect to the subject matter hereof and thereof.
This Agreement shall not be effective or binding upon the Stockholder until after such time as the Merger Agreement is executed and delivered
by the Company and Acquiror.

 

16. No
Third-Party Beneficiaries. The Stockholder hereby agrees that its representations, warranties and covenants set forth herein are
solely for the benefit of Acquiror in accordance with and subject to the terms of this Agreement, and this Agreement is not intended
to, and does not, confer upon any Person other than the parties hereto any rights or remedies hereunder, including the right to rely
upon the representations and warranties set forth herein, and the parties hereto hereby further agree that this Agreement may only be
enforced against, and any Action that may be based upon, arise out of or relate to this Agreement, or the negotiation, execution or performance
of this Agreement may only be made against, the Persons expressly named as parties hereto.

 

17. Governing
Law and Venue; Service of Process; Waiver of Jury Trial. Any Action based upon, arising out of or related to this Agreement, or the
transactions contemplated hereby, shall be brought in the Court of Chancery of the State of Delaware or, if such court declines to exercise
jurisdiction, the District Courts located in the State of Delaware, and each of the parties irrevocably submits to the exclusive jurisdiction
of each such court in any such Action, waives any objection it may now or hereafter have to personal jurisdiction, venue or to convenience
of forum, agrees that all claims in respect of the Action shall be heard and determined only in any such court, and agrees not to bring
any Action arising out of or relating to this Agreement or the transactions contemplated hereby in any other court. Nothing herein contained
shall be deemed to affect the right of any party to serve process in any manner permitted by Law, or to commence legal proceedings or
otherwise proceed against any other party in any other jurisdiction, in each case, to enforce judgments obtained in any Action brought
pursuant to this Section 17. EACH OF THE PARTIES HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY ACTION
BASED UPON, ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY.

 

    10

     

    

 

18. Assignment;
Successors. Neither this Agreement nor any of the rights, interests or obligations hereunder shall (a) be assigned by any of the
Stockholders in whole or in part (whether by operation of Law or otherwise) without the prior written consent of Acquiror and the Company
or (b) be assigned by Acquiror or the Company in whole or in part (whether by operation of law or otherwise) without the prior written
consent of (i) the Company or Acquiror, respectively, and (ii) the applicable Stockholder. Any such assignment without such consent shall
be null and void. This Agreement shall be binding upon, inure to the benefit of and be enforceable by the parties hereto and their respective
successors and permitted assigns.

 

19. Enforcement.
The rights and remedies of the parties shall be cumulative with and not exclusive of any other remedy conferred hereby. The parties agree
that irreparable damage would occur and that the parties would not have any adequate remedy at law in the event that any of the provisions
of this Agreement were not performed in accordance with their specific terms or were otherwise breached. It is accordingly agreed that
the parties shall be entitled to an injunction or injunctions to prevent breaches or threatened breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement, including each Stockholder’s obligations to vote its Covered Shares as
provided in this Agreement, in the Court of Chancery of the State of Delaware or, if under applicable law exclusive jurisdiction over
such matter is vested in the federal courts, any state or federal court located in the State of Delaware, without proof of actual damages
or otherwise (and each Party hereby waives any requirement for the securing or posting of any bond in connection with such remedy), this
being in addition to any other remedy to which they are entitled at law or in equity.

 

20. Severability.
If any term or other provision of this Agreement is held by a court of competent jurisdiction or other authority to be invalid, void,
unenforceable or against its regulatory policy, the remainder of the terms and provisions of this Agreement shall remain in full force
and effect and shall in no way be affected, impaired or invalidated, so long as the economic and legal substance of the transactions
contemplated hereby, taken as a whole, are not affected in a manner materially adverse to any Party hereto. Upon such a determination,
the parties hereto shall negotiate in good faith to modify this Agreement so as to effect the original intent of the parties hereto as
closely as possible in an acceptable manner in order that the transactions contemplated hereby be consummated as originally contemplated
to the fullest extent possible.

 

21. Counterparts.
This Agreement may be executed in one or more counterparts, all of which shall be considered one and the same agreement, it being understood
that each Party need not sign the same counterpart. This Agreement shall become effective when each Party shall have received a counterpart
hereof signed by all of the other parties. Signatures delivered electronically or by facsimile shall be deemed to be original signatures.

 

22. Interpretation
and Construction. The words “hereof,” “herein” and “hereunder” and words of like import used
in this Agreement shall refer to this Agreement as a whole and not to any particular provision of this Agreement. The descriptive headings
used herein are inserted for convenience of reference only and are not intended to be part of or to affect the meaning or interpretation
of this Agreement. References to Sections are to Sections of this Agreement unless otherwise specified. Any singular term in this Agreement
shall be deemed to include the plural, and any plural term the singular. The definitions contained in this Agreement are applicable to
the masculine as well as to the feminine and neuter genders of such term. Whenever the words “include,” “includes”
or “including” are used in this Agreement, they shall be deemed to be followed by the words “without limitation,”
whether or not they are in fact followed by those words or words of like import. “Writing,” “written” and comparable
terms refer to printing, typing and other means of reproducing words (including electronic media) in a visible form. References to any
statute shall be deemed to refer to such statute and to any rules or regulations promulgated thereunder. References to any person include
the successors and permitted assigns of that person. References from or through any date mean, unless otherwise specified, from and including
such date or through and including such date, respectively. In the event an ambiguity or question of intent or interpretation arises,
this Agreement will be construed as if drafted jointly by the Parties, and no presumption or burden of proof will arise favoring or disfavoring
any Party by virtue of the authorship of any of the provisions of this Agreement.

 

    11

     

    

 

23. Capacity
as a Stockholder or Proxy holder. Notwithstanding anything herein to the contrary, the Stockholder or proxy holder signs this Agreement
solely in the Stockholder’s or Proxy holder’s capacity as a stockholder or proxy holder of the Company, and not in any other
capacity and this Agreement shall not limit, prevent or otherwise affect the actions of the Stockholder, proxy holder or any Affiliate,
employee or designee of the Stockholder or proxyholder, or any of their respective Affiliates in his or her capacity, if applicable,
as an officer or director of the Company (or any Subsidiary of the Company) or any other Person, including in the exercise of his or
her fiduciary duties as a director or officer of the Company or any Subsidiary of the Company. No Stockholder shall be liable or responsible
for any action undertaken by or any breach, default, or violation of any representation, warranty, covenant or agreement by any other
Stockholder that is also a Party hereto or the Company and each Stockholder shall solely be required to perform its obligations hereunder
in its individual capacity.

 

24. Affiliate
Agreements. The Stockholder irrevocably and unconditionally hereby agrees and consents to the termination of all affiliate arrangements
indicated for termination as set forth in Schedule 2 hereto, to which the Stockholder is party, effective as of the Effective Time without
any liability or obligation to the Company, the Company’s Subsidiaries or Acquiror.

 

[The
remainder of this page is intentionally left blank.]

 

    12

     

    

 

IN
WITNESS WHEREOF, the parties hereto have caused this Support Agreement to be executed (where applicable, by their respective officers
or other authorized Persons thereunto duly authorized) as of the date first written above.

 

	 	VENTOUX
    CCM ACQUISITION CORP.
	 	 	 
	 	By:	/s/
                                            Edward Scheetz

	 	Name: 	Edward
    Scheetz
	 	Title:	Chief
    Executive Officer

 

	 	E
    LA CARTE, INC.
	 	 	 
	 	By:	/s/
                                            Rajat Suri

	 	Name: 	 Rajat Suri
	 	Title:	 Chief Executive Officer

 

[Signature Page to Support Agreement] 

 

     

     

    

 

	 	STOCKHOLDERS
	 	 
	 	RAJAT SURI
	 	 	 
	 	By:	/s/
                                    Rajat Suri

	 	Name:	 Rajat Suri
	 	Title:	 Chief Executive Officer

 

	 	ROMULUS CAPITAL
    III, L.P.
	 	
	 	By:	/s/
                                            Krishna Gupta

	 	Name: 	 Krishna Gupta
	 	Title:	 Authorized Officer

 

	 	ROMULUS CAPITAL
    II, L.P.
	 	
	 	By:	/s/
                                            Krishna Gupta

	 	Name: 	 Krishna Gupta
	 	Title:	 Authorized Officer

 

	 	KKG ENTERPRISES LLC

	 	
	 	By:	/s/
                                            Krishna Gupta

	 	Name: 	 Krishna Gupta
	 	Title: 	Authorized Officer

 

	 	ROMULUS CAPITAL
    I, L.P.
	 	
	 	By:	/s/
                                            Krishna Gupta

	 	Name: 	 Krishna Gupta
	 	Title: 	Authorized Officer

 

[Signature Page to Support Agreement]

 

     

     

    

 

	 	ROMULUS ELC
    B3 SPECIAL OPPORTUNITY, L.P.
	 	
	 	By:	/s/
                                            Krishna Gupta

	 	Name: 	 Krishna Gupta
	 	Title:	 Authorized Officer

 

	 	ZAFFRAN SPECIAL
    OPPORTUNITIES LLC
	 	
	 	By:	/s/
                                            Krishna Gupta

	 	Name: 	 Krishna Gupta
	 	Title:	 Authorized Officer

 

	 	I2BF GLOBAL
    INVESTEMNTS LTD.
	 	
	 	By:	/s/
                                            Ilya Golubovich

	 	Name: 	 Ilya Golubovich
	 	Title:	 Authorized Officer

 

[Signature Page to Support Agreement]

 

     

     

    

  

Schedule
1

 

	Stockholder
    Name	Address
    / Email Address	Number
    of Common Shares (Fully Diluted)
	Rajat
    Suri	raj@presto.com	9,288,829
	Romulus
    Capital III, L.P.	kkg@romulusgroup.com	9,639,866
	Romulus
    Capital II, L.P.	kkg@romulusgroup.com	4,388,880
	Romulus
    Capital I, L.P.	kkg@romulusgroup.com	291,183
	Romulus
    ELC B3 Special Opportunity, L.P.	kkg@romulusgroup.com	193,648
	Zaffran
    Special Opportunities LLC	kkg@romulusgroup.com	776,092
	KKG
    Enterprises LLC	kkg@romulusgroup.com	345,318
	I2BF
    Global Investments Ltd.	ilyag@i2bf.com	4,536,237

 

     

     

    

 

Schedule
2

 

1.
Third Amended and Restated Investors’ Rights Agreement, dated as of January 6, 2020, by and among the Company and the Investors
(as defined therein)

 

2.
Third Amended and Restated Voting and Drag-Along Agreement, dated as of January 6, 2020, by and among the Company and the Stockholders
(as defined therein)

 

3.
Third Amended and Restated Right of First Refusal and Co-Sale Agreement, dated as of January 6, 2020 by and among the Company, the Key
Holders (as defined therein) and the Investors (as defined therein)

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