Document:

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                                                                   Exhibit 10.17

English Translation

                              PARTNER SHOP CONTRACT

                                     BETWEEN

                           SK COMMUNICATIONS CO., LTD.

                                       AND

                                  GMARKET INC.

                                  January 2005

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                              PARTNER SHOP CONTRACT

This Partner Shop contract is made on January 1, 2005 between SK Communications
Co., Ltd. ("SK Communications") and GMARKET Inc. ("Gmarket"). THE PARTIES AGREE
AND DECLARE AS FOLLOWS:

ARTICLE 1 (PURPOSE)

The purpose of this Contract is to provide for the rights and obligations
between SK Communications who operates an Internet shopping mall through its own
site and Gmarket who wishes to sell goods or services through the shopping mall
operated by SK Communications.

ARTICLE 2 (DEFINITIONS)

     (1)  "Partner Shop Service" means the service that allows cyber 'Nate Mall'
          ("Shopping Mall") owned by SK Communications is to link Gmarket's
          on-line shops to sell or promote goods and services.

     (2)  "Customers" means members or non-members using the Shopping Mall.

     (3)  "Shop Opening and Operating Cost" means an amount payable by Gmarket
          to SK Communications as consideration for Gmarket's sale of goods or
          services through the partner shop service.

     (4)  "Sales Commission" means an amount payable by Gmarket to SK
          Communications in a certain proportion to the profit that Gmarket
          earned by sale of goods or services through the partner shop service.

ARTICLE 3 (TERM OF THE CONTRACT)

     (1)  The term set out in this contract shall be from January 1, 2005 until
          June 30, 2005.

     (2)  This Contract shall be automatically extended for six months under the
          same terms and conditions unless either party expresses an intention
          to terminate the Contract by one month prior to the expiration of this
          Contract

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ARTICLE 4 (SK COMMUNICATIONS'S OBLIGATIONS)

     (1)  SK Communications shall allow URL link of text and banners, etc. of
          the online shops operated by Gmarket to the Shopping Mall. Provided,
          the parties shall consult each other in advance on the shop opening
          cost and sales commission, linked URL, size, location and numbers of
          banners.

     (2)  In case SK Communications obtains information in the course of using
          Gmarket's online shops, SK Communications shall obtain Gmarket's
          consent thereto, and SK Communications shall not misrepresent any and
          all information provided by Gmarket.

     (3)  In case disputes arise between Gmarket and a third party due to
          reasons attributable to SK Communications, SK Communications shall
          indemnify Gmarket from the disputes and shall resolve the disputes at
          its cost and responsibility.

ARTICLE 5 (GMARKET'S OBLIGATIONS)

     (1)  Gmarket shall comply with the relevant laws and regulations and the
          standards of legal quality in respect of all goods and services to be
          sold through link to the Shopping Mall, and shall not engage in any
          illegal activities such as handling with articles of which transfer is
          prohibited or infringing any others' intellectual property right under
          this Contract.

     (2)  Gmarket shall not mislead a third party by identifying itself as being
          SK Communications or an employee of SK Communications in the course of
          operating its online shops without obtaining SK Communications's
          approval in advance.

     (3)  Gmarket shall not divert use of nor provide customers' personal
          information to a third party, obtained in the course of operating
          online shops. Also, Gmarket shall be liable to compensate SK
          Communications or a third party for damage incurred due to reasons
          attributable to Gmarket in connection with the use of services and
          operation of online shops. In the event that customer's information is
          found to have been infringed upon at Gmarket's trading place, Gmarket
          may be exempt from responsibility if Gmarket proves that it is not
          liable for such infringement.

     (4)  Gmarket shall post any and all information required in accordance with
          the "Consumer Protection Regulations" at the shopping mall operated by
          Gmarket

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          and any change shall be done in order to update the relevant
          information.

     (5)  In case Gmarket sells products or services through entering SK
          Communications's product database, Gmarket shall provide DB in a
          standardized form as provided by SK Communications. Provided, however,
          SK Communications and Gmarket shall consult each other on technical
          works.

     (6)  Gmarket shall handle press release or any other public relations in
          connection with this Contract in consultation with SK Communications
          once the Contract has been executed.

     (7)  If any disputes arise between SK Communications and a third party due
          to reasons attributable to Gmarket, Gmarket shall indemnify SK
          Communications therefrom and shall resolve the disputes at its cost
          and responsibility.

     (8)  Gmarket shall perform Articles 13 (delivery), 14 (refund, return and
          exchange) and 16 (Gmarket's obligations) of the Terms and Conditions
          of Use, entered into with members in connection with Internet related
          services to be provided by SK Communications at the Shopping Mall and
          carry out any and all duties relating to sale of goods and services
          such as billing and receipt at its responsibility.

     (9)  Gmarket shall indemnify SK Communications from any and all claims
          under or out of litigation raised by a third party against SK
          Communications in connection with paragraph (8), and if Gmarket fails
          to indemnify SK Communications, Gmarket shall compensate SK
          Communications for any damage. Provided, however, this shall not apply
          with respect to disputes arising due to reasons attributable to SK
          Communications.

     (10) Gmarket shall comply with Article (8) as well as contracts with
          members in connection with sale of goods and services under this
          Contract and the relevant laws and regulations, and shall ensure no
          damage is incurred to members, the Shopping Mall and SK
          Communications's reputation, image, etc.

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ARTICLE 6 (SHOP OPENING CONDITIONS AND PAYMENT)

     (1)  Gmarket shall pay monthly to SK Communications an amount (VAT
          inclusive) corresponding to 2/100 of the net sales from Nate Mall
          (except returned or cancelled sale and delivery cost) as "Sales
          Commission".

     (2)  Gmarket shall pay monthly to SK Communications 5,000,000 Korean Won
          (VAT not inclusive) as shop opening and operating cost for the term of
          this Contract. Provided, however, that if the shop operating period is
          less than 30 days, the cost shall be calculated on a pro rata daily
          basis from the first day of shop opening to the last day of the
          calendar month.

     (3)  SK Communications shall issue to Gmarket tax accounts on the shop
          operating cost and sales commission by the end of each month, and
          Gmarket shall pay to SK Communications the cost and commission in cash
          by the 25th date of the next following month.

ARTICLE 7 (USE OF TRADEMARK)

     (1)  SK Communications may use Gmarket's trademark for business activities
          but cannot alter its type and contents and shall refrain from using
          the trademark except for the purpose of business cooperation. In case
          SK Communications uses Gmarket's trademark, SK Communications shall
          obtain Gmarket's consent in advance.

     (2)  The same condition will apply to Gmarket.

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ARTICLE 8 (PROMOTION ACTIVITIES)

     (1)  Gmarket shall not make any exaggerated advertisement or disseminate
          false matters in marketing activities in accordance with the principle
          of good faith.

     (2)  Gmarket shall not sell its services or goods using the trademark of SK
          Communications.

     (3)  Gmarket shall not request or accept any other valuables, except for
          the sales amount or delivery cost from members.

     (4)  Paragraphs (1) to (3) will apply to SK Communications.

ARTICLE 9 (PROHIBITION ON TRANSFER OF RIGHTS AND OBLIGATIONS AND PROTECTION OF
PERSONAL INFORMATION)

     (1)  SK Communications and Gmarket shall not transfer, lease, sub-contract
          or provide as security all or any part of the rights and obligations
          under this Contract or any other individual contract without a written
          consent of the other party.

     (2)  Gmarket shall not use nor provide to a third party its customers'
          personal information obtained in connection with this Contract, for
          any other purposes than the original purpose.

ARTICLE 10 (CONFIDENTIALITY AND INTELLECTUAL PROPERTY RIGHT)

     (1)  SK Communications and Gmarket shall provide their own business policy
          and information necessary to conduct business of the other party, and
          shall keep such information provided by the other party confidential.

     (2)  SK Communications and Gmarket shall ensure that the information
          obtained from the other party under this Contract is not reproduced by
          or disclosed to a third party and the other party's intellectual
          property is not infringed.

ARTICLE 11 (TERMINATION)

     (1)  This Contract may be terminated without notice, with immediate effect
          upon sending the termination notice, in each of the following cases.

          1.   A party breaches its obligations under this Contract and fails to
               correct such

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               breaches within 15 days from the date when the other party sends
               its request for correction.

          2.   A party transfers its rights under this Contract to a third party
               without a prior consent of the other party.

          3.   A party is subject to application for bankruptcy, composition or
               commencement of corporate reorganization proceedings.

          4.   Notes or checks issued by a party are dishonored.

          5.   In case SK Communications cannot maintain the contract with
               Gmarket for reasonable business strategy, such as business
               transfer or merger of SK Communications.

     (2)  Exercise of the termination right under paragraph (1) shall not affect
          a claim for damages or compensation.

ARTICLE 12 (CESSATION OF ADVERTISEMENT DUE TO FORCE MAJEURE)

Any party which can not perform its obligations under this Contract due to the
events of force majeure such as fire, flood, riot, military action, labor
disputes and governmental directions, etc. shall prove that the party has not
contributed to the events and may claim for indemnification from the
responsibility for default.

ARTICLE 13 (COMPETENT COURT)

Any disputes arising in connection with this Contract shall be subject to
jurisdiction of the Seoul District Court for the first trial.

ARTICLE 14 (OTHERS)

Any matters not provided under this Contract and any controversies in
interpretation of this Contract between SK Communications and Gmarket shall be
in accordance with the individual contract and general commercial transaction
customs related laws and regulations and the commercial practices.

IN WITNESSETH WHEREOF, two copies of this Contract are executed, and SK
Communications and Gmarket sign, state their names and affix their seals hereto
and respectively keep one copy hereof.

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                                 January 1, 2005

SK Communications Co., Ltd.
SK Namsan Building, 267, Namdaemunro 5-Ka, Choong-Gu, Seoul
Hyun Oh YOO, Representative Director (seal)

GMARKET Inc.
Nam Seoul Bldg., 1304-3, Seocho-Dong, Seocho-Gu, Seoul
Young Bae KU, Representative Director (seal)

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                                                                   Exhibit 10.18

English Translation

                         ONLINE ADVERTISEMENT AGREEMENT

                                 BY AND BETWEEN

                      GMARKET INC. AND BEST BUYER CO., LTD.

This Online Advertisement Agreement (this "Agreement") is entered by and between
Gmarket Inc. ("Gmarket") and Best Buyer Co., Ltd. ("Best Buyer") as follows:

ARTICLE 1 (PURPOSE)

Gmarket hereby agrees to appoint Best Buyer as its advertisement medium for the
online advertisement of Gmarket, and Best Buyer hereby accepts the appointment
and undertakes to fulfill its duties as Gmarket's advertisement medium in good
faith. The purpose of this Agreement is to provide for rights and obligations
between the parties.

ARTICLE 2 (RIGHTS AND OBLIGATIONS)

1)   Best Buyer shall expose a banner that links to the Internet site of Gmarket
     (http://www.gmarket.co.kr) on its Internet site (http://www.bb.co.kr) for
     the period of two months from January 11, 2006 to March 10, 2006.

2)   Gmarket shall pay Best Buyer the sum of KRW 7,000,000 (exclusive of VAT)
     per month in consideration of the exposure of the banner advertisement.

3)   Best Buyer shall issue and deliver to Gmarket invoice on the date set forth
     below in respect of the advertisement fee of KRW 7,000,000 (exclusive of
     VAT):

     -    Issuance date of invoice for the advertisement fee for the first
          month: January 19, 2006

     -    Issuance date of invoice for the advertisement fee for the second
          month: February 19, 2006

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4)   On the date set forth below, Gmarket shall pay in cash the amount set forth
     in the invoice issued as above:

     -    Payment date for the advertisement fee for the first month: February
          15, 2006

     -    Payment date for the advertisement fee for the second month: March 15,
          2006

5)   However, if any of the foregoing issuance or payment dates falls on any
     holiday, such issuance or payment shall be made on the immediately
     preceding or following day upon the mutual agreement of the parties.

ARTICLE 3 (EXPOSURE AND PRODUCTION OF ADVERTISEMENT)

1)   Gmarket shall produce the advertisement to be exposed on Best Buyer's site
     ("Advertisement").

2)   The size and the exposure screen of the Advertisement shall be based on the
     advertisement proposal made by Gmarket.

3)   The method of exposing the Advertisement shall be in principle determined
     in accordance with a separate agreement between the parties.

ARTICLE 4 (MUTUAL CONSULTATION)

1)   This Agreement may only be amended by a written agreement of the parties.

2)   Matters not provided for in this Agreement shall be resolved in accordance
     with the relevant laws and commercial practices. Provided, however, matters
     not provided herein shall be, if necessary, separately determined upon
     mutual agreement of the parties, and such separate agreement shall have the
     same effect as that of this Agreement.

ARTICLE 5 (CONFIDENTIALITY)

Neither Gmarket nor Best Buyer may provide to a third party or use for purposes
other than those contemplated under this Agreement the other party's trade
secrets obtained in the course of execution of this Agreement without prior
written consent by the other party, even after the end of the term of this
Agreement, and in the event of breach of the foregoing, the disclosing party
shall be responsible to compensate the other party for damage incurred
therefrom.

ARTICLE 6 (TERMINATION AND COMPENSATION FOR DAMAGE)

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In case that either party breaches its obligations under this Agreement, the
other party may demand correction of the breaches by giving a written notice of
such breach and then if the breaching party fails to correct such breach within
7 days from the date of such written notice, the non-breaching party may
terminate this Agreement.

ARTICLE 7 (PROHIBITION ON TRANSFER)

Neither Gmarket nor Best Buyer may transfer or provide as security its rights
and obligations under this Agreement without a prior written consent of the
other party.

ARTICLE 8 (DISPUTE SETTLEMENT)

Any dispute arising between the parties in connection with this Agreement shall
be brought before the Seoul District Court for resolution.

Both parties have confirmed and then agreed to each of the provisions hereunder.

IN WITNESSETH WHEREOF, both parties have executed two copies of this Agreement
and affixed with their names and seals, each of which shall be kept by the
respective parties.

                                                                January 19, 2006

Gmarket Inc.
Business Registration Number: 220-81-83676
Address: 6th Fl., Nam Seoul Bldg., 1304-3 Seocho-Dong, Seocho-Gu, Seoul
Name: Young Bae Ku (seal)
Title: Representative Director

Best Buyer Co., Ltd.
Business Registration Number: 120-81-95042
Address: 12th Fl, Daebong Bldg., 720-4 Yoksam-Dong, Kangnam-Gu, Seoul
Name: Yong Soo Kim (seal)
Title: Representative Director

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