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Exhibit 10.43  

 
 

EMPLOYMENT AGREEMENT    
    

        THIS AGREEMENT is made as of the 20th day of February, 2003 by and between The Coca-Cola Company, a corporation organized and existing
under the laws of the State of Delaware, in the United States of America (the "Company") with its principal office at One Coca-Cola Plaza NW, Atlanta, Georgia 30313, and
José Octavio Reyes (hereinafter called "Employee"). 

        WHEREAS,
the Company is engaged in the business of manufacturing, marketing and selling non-alcoholic beverages globally; and 

        WHEREAS,
the Company wishes to assure itself of the availability of the advice and services of Employee as Executive Vice President and member of the Executive Committee to set business
strategy and policies and to that end desires to enter into a contract of employment upon the terms and conditions set forth herein; and 

        WHEREAS,
Employee desires to enter into such contract of employment; 

        NOW,
THEREFORE, in consideration of the premises and the mutual covenants herein set forth, the parties hereto agree as follows: 

	1.
	SERVICES OF EMPLOYEE

        The
Company hereby employs Employee during the Employment Period, as hereinafter defined, as a member of the Executive Committee to perform the duties set forth for a member of the
Executive
Committee to include decisions regarding the following: strategy, pricing, marketing, resource allocation, new products, technology, quality assurance, manufacturing, human resources and business
structure and opportunities, and Employee hereby accepts such employment by the Company, all on and subject to the terms and conditions contained in this Agreement. 

        Employee
is expressly prohibited from any of the following: carrying out any duties for the Company in Mexico; holding himself out as an officer of the Company in Mexico; negotiating or
contracting on behalf of the Company in Mexico; using an office in Mexico for any TCCC business, and using Company business cards or stationery in Mexico. Insofar as Employee engages in any of the
foregoing activities, he shall not be considered authorized to do so by the Company. 

	2.
	HOURS AND PLACES OF EMPLOYMENT

        Employee's
duties will be performed primarily in the United States of America. Employee may be required to travel on the Company's business to such places as are necessary for the proper
performance of his duties, provided that this Agreement is entered into on the express condition that Employee shall not perform any duties whatsoever under this Agreement in Mexico. The Company
expects that Employee will devote approximately 25% of his available time (after considering all available vacation and public holidays) to the performance of his duties under this Agreement. 

	3.
	EMPLOYMENT PERIOD

        The
term of Employee's employment under this Agreement (the "Employment Period") begins on February 20, 2003 and shall continue for an indefinite period after that date; provided,
however, that the Employment Period may be terminated by the Company or Employee at any time for any reason. Employee is an "employee at will," and nothing in this Agreement shall be construed as a
promise of any employment for a specified length of time. 

	4.
	REMUNERATION OF EMPLOYEE

        The
full and complete remuneration of Employee with respect to his employment under this Agreement shall be US $36,336 per annum, subject to appropriate tax withholdings. Such
remuneration may be adjusted from time to time, in the discretion of the Compensation Committee of the Board of Directors of the Company. Employee shall be eligible for incentive programs, the Company
stock 

 

option
program, and other applicable compensation programs as determined in the sole discretion of the Compensation Committee of the Board of Directors of the Company. It shall be the responsibility
of Employee to report and to account to the appropriate tax authorities in respect of all personal tax liabilities of Employee; however, the Company will assist Employee in complying with all tax
obligations outside of Employee's country of residence. 

	5.
	EXPENSES

        Employee
is authorized to incur reasonable expenses on behalf of the Company in connection with his duties under this Agreement, on a basis consistent with the Company's policies,
including expenses for travel to and from the United States, entertainment and other business activities. The Company will pay or reimburse to Employee the amount of such expenses upon presentation to
the Company within a reasonable time of an itemized account of such expenses, together with such vouchers or receipts for individual expense items as the Company may from time to time require under
its established policies and procedures. 

	6.
	CONFIDENTIAL INFORMATION, TRADE SECRETS, AND INTELLECTUAL PROPERTY.

        a.     During
the Employment Period and at all times thereafter, Employee will keep in confidence and will not publish, use or disclose to others, without the prior written
consent of the Company, any Trade Secrets or other confidential information related to the Company or the Company's business. As used herein, the phrase "Trade Secret" is to be considered as used in
accordance with the definition of Trade Secret found under Georgia law in effect at the time of the execution of this Agreement. Without limiting this definition, and for information purposes only, a
Trade Secret is the whole or any portion of any technical or non-technical information, including a formula, pattern, compilation, program, device, method, technique, drawing, process,
financial data, financial plan, product plan or customer or supplier information that is actually or potentially valuable because it is not generally known to others and that is subject to reasonable
efforts by the Company to maintain its secrecy. 

        b.     Upon
leaving the employ of the Company, Employee will not take with him any written, printed or electronically stored Trade Secret, or other confidential information or
any other property of the Company obtained by him as the result of his employment, or any reproductions thereof. All such Company property and all copies thereof shall be surrendered by Employee to
the Company on termination of employment or at any time on request by the Company. 

        c.     Employee's
obligation not to use, publish or disclose confidential information of the Company will cease five (5) years after termination of employment. Employee's
obligation not to use, publish or disclose any Trade Secret of the Company has no time limitation. 

        d.     Employee
shall disclose to the Company and agrees to and does hereby assign to the Company, without charge, all his right, title and interest in and to any and all
inventions and discoveries that he may make, solely or jointly with others, while in the employ of the Company, that relate to or are useful or may be useful in connection with business of the
character carried on or contemplated by the Company, and all his right, title and interest in and to any and all domestic and foreign applications for patents as well as any divisions or continuations
thereof covering such inventions and discoveries and any and all patents granted for such inventions and discoveries and any and all reissues, extensions and revivals of such patents; and upon request
of the Company, whether during or subsequent to this employment, Employee shall do any and all acts and execute and deliver such instruments as may be deemed by the Company necessary or proper to vest
all Employee's right, title and interest in and to said inventions, discoveries, applications and patents in the Company and to secure or maintain such applications, patents, reissues, extensions
and/or revivals thereof. All necessary and proper expenses in connection with the foregoing shall be borne by the Company, and if services in connection therewith are performed at the Company's
request after termination of employment, the Company will pay reasonable compensation for such services. Any inventions and discoveries relating to 

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the
Company's business made by Employee within one year after termination of employment with the Company shall be deemed to be within this provision, unless Employee can prove that the same were
conceived and made following said termination and such conception or invention is not based upon or related to any Trade Secret, as defined herein, received pursuant to Employee's employment with the
Company. 

        e.     Employee
hereby assigns to the Company, without charge, all his right, title and interest in and to all original works of authorship filed in any tangible form, prepared
by him, solely or jointly with others, within the scope of his employment by the Company. In addition, the Company and Employee hereby agree that any such original work of authorship that qualifies as
a "work made for hire" under the U.S. copyright laws shall be a "work made for hire" and shall be owned by the Company. 

        f.      Employee
acknowledges and agrees that in the event he breaches, threatens in any way to breach, or it is inevitable that he will breach, any of the provisions of this
Paragraph, damages shall be an inadequate remedy and the Company shall be entitled, without bond, to injunctive or other equitable relief. The Company's rights in this respect are in addition to all
rights otherwise available at law or in equity. 

	7.
	NOTICES

        All
notices, demands or other communications hereunder shall be given or made in writing and shall be delivered personally or sent by prepaid certified or registered airmail, with return
receipt requested, addressed to the other party at the address set forth at the head of this Agreement or at such other address as may have been furnished by such other party in writing. Any notice,
demand or other communication given or made by mail in the manner prescribed in this paragraph shall be deemed to have been received five (5) days after the date of mailing. 

	8.
	ADDITIONAL ACTION

        Each
of the parties to this Agreement shall execute and deliver such other documents and do such other acts and things as may be necessary or desirable to carry out the terms, provisions
and purposes of this Agreement. 

	9.
	GOVERNING LAW

        This
Agreement and the relationships of the parties in connection with the subject matter of this Agreement shall be governed by and determined in accordance with the laws of the state
of Georgia, in the United States of America. 

	10.
	ASSIGNMENT BY THE COMPANY

        This
Agreement shall be binding upon and shall inure to the benefit of the Company and any successor of the Company, and any such successor shall be deemed substituted for the Company
under the provisions of this Agreement. For the purposes of this Agreement, the term "successor" shall mean any person, firm, corporation or other business entity which, at any time, whether by
merger, acquisition or otherwise, acquires all or substantially all of the assets or business of the Company. 

	11.
	ASSIGNMENT BY EMPLOYEE

        This
Agreement shall be binding upon and shall inure to the benefit of Employee, his legal representatives and assigns, except that Employee's obligations to perform services under this
Agreement are personal and are expressly declared to be non-assignable and nontransferable by him. 

	12.
	ENFORCEMENT

        The
failure to enforce at any time any of the provisions of this Agreement or to require at any time performance by the other party of any of the provisions hereof shall in no way be
construed to be 

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a
waiver of such provisions or to affect either the validity of this Agreement (or any part hereof), or the right of either party thereafter to enforce each and every provision in accordance with the
terms of this Agreement. 

13.    AMENDMENTS

        No
modification, amendment or waiver of any of the provisions of this Agreement shall be effective unless made in writing and signed by both parties. 

	14.
	SEVERABILITY

        If
any severable provision of this Agreement is held to be invalid or unenforceable by any judgment of a tribunal of competent jurisdiction, the remainder of this Agreement shall not be
affected by such judgment, and the Agreement shall be carried out as nearly as possible according to its original terms and intent. 

	15.
	ENTIRE AGREEMENT

        This
Agreement constitutes the entire agreement of the parties hereto with respect to Employee's employment by the Company and his remuneration therefor. The Employee may have entered
into an employment agreement with another entity within the Coca-Cola system under which the employee will perform services for such entity. The parties hereto expressly agree that the
Employment Period set forth in paragraph 3 of this Agreement shall not be terminated or affected in any way, and Employee's remuneration under this Agreement shall not be changed, by the
termination for any reason whatsoever of Employee's employment with any other Coca-Cola entity, the intent being that each employment shall be separate from, and independent of, the other. 

        IN
WITNESS WHEREOF, the Company has caused this Agreement to be signed by a duly authorized officer and Employee has hereunto set his hand as of the day and year first above written. 

	 	 	THE COCA-COLA COMPANY
	

 	
 	

BY:	
 	

/s/  DEVAL L. PATRICK      

	

 	
 	

JOSÉ OCTAVIO REYES
	

 	
 	

BY:	
 	

/s/  JOSÉ OCTAVIO REYES      

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EMPLOYMENT AGREEMENTExhibit 10.44  

English
Translation from Spanish (The original will be provided upon the request of the Commission). 

        OPEN-ENDED WORK CONTRACT entered into by SERVICIOS INTEGRADOS DE ADMINISTRACION Y ALTA GERENCIA, S.A. de C.V., as party of the
first part, represented by EDUARDO ARROCHA GIO, and JOSE OCTAVIO REYES LAGUNES, the Worker, as party of
the second part. These parties, for reasons of brevity, shall be referred to in this contract as "Company" and "Employee", respectively, and shall be subject to the following 

CLAUSES:  

        FIRST—The Employee agrees to provide personal services to the Company at its domicile at RIO AMAZONAS NO. 43, COL. CUAUHTEMOC,
MEXICO, D.F., or at a location to be indicated to him, as ASSISTANT DIRECTOR FOR COCA-COLA AND ALLIED BRANDS. This work shall be carried out actively and efficiently at all times. The
principal position of the Employee will be: ASSISTANT DIRECTOR FOR COCA-COLA AND ALLIED BRANDS, but it is to be understood that this list of duties is illustrative rather than
comprehensive. The Employee shall have the obligation at all times to perform any other job that is additional or related to his principal duty, even when this may be incidentally carried out outside
the workplace. The Employee shall in all cases comply with the orders given to him by his supervisors, applicable Internal Work Regulations of the Company, and all other provisions and orders that the
Company may assign. 

        SECOND—The present Contract is entered into for an indeterminate time period and shall not be rescinded or terminated except
according to the provisions of the Federal Labor Law, or by agreement of both contracting parties. 

        THIRD—Work hours for the Employee shall be from 7:30 a.m. to 4:00 p.m., Monday through Thursday of each week and
Friday from 7:30 a.m. to 2:00 p.m. Both parties have agreed to distribute the work week in this manner according to the terms of Paragraph Two of Article 59 of the Federal Labor
Law. 

        The
Employee expressly authorizes the Company to modify the work hours above in accordance with the Company's needs. 

        FOURTH—The Employee will receive as salary for services detailed in this contract the sum of $1,830,200.00 (ONE MILLION EIGHT
HUNDRED THIRTY THOUSAND TWO HUNDRED PESOS 00/100 M.N. [National Currency]) per month. This amount will be paid bi-weekly, with payment issued on the fifteenth and
last day of each month in the Company's offices. 

        FIFTH—The Employee shall be entitled to two days per week of paid rest which, as per the agreement between both parties, shall
preferably be Saturday and Sunday of each week. These may be exchanged for other days if work duties so require. Wages for these rest days are included in the sum indicated in the previous clause, as
this is monthly compensation. 

        SIXTH—The Employee shall be entitled to obligatory rest days indicated by the Federal Labor Law, and the wages for these days
shall also be paid by the amount indicated in Clause Four, as this is monthly compensation. 

        SEVENTH—The Employee shall be entitled to vacation days for each complete year of service performed, according to the terms of
Article 76 of the Federal Labor Law, with the understanding that said period will be granted after the conclusion of one year of service, and will be granted at the time to be determined by the
Company. In any case, the Employee shall be obliged to request his vacation with an advance notice of no less than one month. 

        EIGHTH—The Employee is prohibited from working overtime without prior consent and written authorization from the Company. When
circumstances require that the Employee work more time than indicated as his normal work schedule, he shall first obtain from the Company the authorization 

referred
to in this clause. If this requirement is not fulfilled, no payment shall be issued for the time worked over and above the lawful work schedule. 

        NINTH—The Employee shall be obligated to submit a receipt to the Company on each payday which includes the total salary
accrued to date, with the understanding that the submission of this receipt shall demonstrate his acknowledgement that the salary received covers the work performed. This prohibits the Employee from
later seeking payment for any services rendered, since any amount to which he may claim rights should be requested when submitting the receipt. Signing of the
corresponding receipt settles and closes for the Company any type of salary or benefits to which the Employee may have rights for services rendered to date, even when the above is not mentioned on the
receipt. 

        TENTH—Given the confidential nature of the duties the Employee shall carry out and in order to satisfy requirements stipulated
by the Law, the parties recognize that said person shall be considered as a management employee for all legal purposes. 

        ELEVENTH—Both contracting parties agree that those items not covered in this Contract shall be governed by the provisions of
the Federal Labor Law and all issues regarding interpretation, execution, and compliance with this Contract shall be expressly submitted to the jurisdiction and venue of the Local Conciliation and
Arbitration Board of Mexico City, Federal District. 

        For
the purposes set forth in Article 25 of the Federal Labor Law, the Company declares itself to be a corporation ESTABLISHED IN ACCORDANCE WITH THE LAWS OF THE MEXICAN REPUBLIC
and is dedicated to PROVIDING MANAGEMENT SERVICES. It is domiciled at RIO AMAZONAS NO. 43, CUAUHTEMOC, 06500—MEXICO, D.F. and the Employee states to be of MEXICAN nationality, and
domiciled at AV. DESIERTO DE LOS LEONES NO. 5547 CASA 4, COL. TETELPAN, MEXICO, D.F., which shall be the address at which it receives any and all notifications in regard to the Federal Labor Law, this
Contract, and the relationships stemming from it. He shall be obliged to supply in writing any change in domicile. If this change is not provided, he accepts that the abovementioned will be valid. 

        This
Contract was read to the parties, who being informed of the contents and legal force thereof, signed it in MEXICO CITY, D.F., on this 25th of NOVEMBER of ONE THOUSAND NINE HUNDRED
AND EIGHTY-SIX, before the undersigned witnesses. 

SERVICIOS
INTEGRADOS DE ADMINISTRACION Y ALTA GERENCIA, S.A. DE C.V.

[Signature Illegible]

Eduardo Arrocha Gio 

WITNESS

[Signature Illegible]

Luis Carlos Olvera Canovi 

EMPLOYEE

[Signature Illegible]

Jose Octavio Reyes Lagunas 

WITNESS

[Signature Illegible]

Ma. Del Carmen Villarreal Gomez

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