Document:

EXHIBIT
      10(b)

     

    SUBSIDIARY
      GUARANTEE

    

    SUBSIDIARY
      GUARANTEE, dated as of June 6, 2007 made by each of the signatories hereto
      (together with any other entity that may become a party hereto as provided
      herein, (the “Guarantors”),
      in
      favor of the purchaser signatory (the "Purchaser")
      to
      that certain Securities Purchase Agreement, dated as of the date hereof, between
      Knobias, Inc., a Delaware corporation (the “Company”)
      and
      the Purchaser. 

    

    W
      I T N E S S E T H:

    

    Whereas,
      pursuant to that certain Securities Purchase Agreement, dated as of the date
      hereof, by and between the Company and the Purchaser (the “Purchase
      Agreement”),
      the
      Company has agreed to sell and issue to the Purchaser, and the Purchaser has
      agreed to purchase from the Company the Company’s Senior Secured Convertible
      Note, due June 6, 2010 (the
      “Note”),
      subject to the terms and conditions set forth therein; and

     

    Whereas,
      each Guarantor will directly benefit from the extension of credit to the Company
      represented by the issuance of the Note; and

     

    NOW,
      THEREFORE, in consideration of the premises and to induce the Purchaser to
      enter
      into the Purchase Agreement and to carry out the transactions contemplated
      thereby, each Guarantor hereby agrees with the Purchaser as
      follows:

     

    1. Definitions.
      Unless
      otherwise defined herein, terms defined in the Purchase Agreement and used
      herein shall have the meanings given to them in the Purchase Agreement. The
      words “hereof,” “herein,” “hereto” and “hereunder” and words of similar import
      when used in this Guarantee shall refer to this Guarantee as a whole and not
      to
      any particular provision of this Guarantee, and Section and Schedule references
      are to this Guarantee unless otherwise specified. The meanings given to terms
      defined herein shall be equally applicable to both the singular and plural
      forms
      of such terms. The following terms shall have the following
      meanings:

    

    
      
         

      

      
        Exhibit
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    “Guarantee”
means
      this Subsidiary Guarantee, as the same may be amended, supplemented or otherwise
      modified from time to time.

     

    “Obligations”
means
      the collective reference to all obligations and undertakings of the Company
      of
      whatever nature, monetary or otherwise, under the Note,
      the
      Purchase Agreement, the Security Agreement, the Security Interest and Pledge
      Agreements, the Warrants, the Registration Rights Agreement or any other future
      agreement or obligations undertaken by the Company to the Purchaser, together
      with all reasonable attorneys’ fees, disbursements and all other costs and
      expenses of collection incurred by Purchaser in enforcing any of such
      Obligations and/or this Guarantee. 

     

    2. Guarantee.

    

    (p) Guarantee.

     

    
      	 	
              (i)

            	
              The
                Guarantors hereby, jointly and severally, unconditionally and irrevocably,
                guarantee to the Purchaser and its respective successors, indorsees,
                transferees and assigns, the prompt and complete payment and performance
                by the Company when due (whether at the stated maturity, by acceleration
                or otherwise) of the Obligations. 

            

    

     

    
      	 	
              (ii)

            	
              Anything
                herein or in any other Transaction Document to the contrary
                notwithstanding, the maximum liability of each Guarantor hereunder
                and
                under the other Transaction Documents shall in no event exceed the
                amount
                which can be guaranteed by such Guarantor under applicable federal
                and
                state laws, including laws relating to the insolvency of debtors,
                fraudulent conveyance or transfer or laws affecting the rights of
                creditors generally (after giving effect to the right of contribution
                established in Section 2(b)). 

            

    

    

    
      	 	
              (iii)

            	
              Each
                Guarantor agrees that the Obligations may at any time and from time
                to
                time exceed the amount of the liability of such Guarantor hereunder
                without impairing the guarantee contained in this Section 2 or affecting
                the rights and remedies of the Purchaser
                hereunder.

            

    

    

    
      	 	
              (iv)

            	
              The
                guarantee contained in this Section 2 shall remain in full force
                and
                effect until all the Obligations and the obligations of each Guarantor
                under the guarantee contained in this Section 2 shall have been satisfied
                by payment in full. 

            

    

    

    
      	 	
              (v)

            	
              No
                payment made by the Company, any of the Guarantors, any other guarantor
                or
                any other Person or received or collected by the Purchaser from the
                Company, any of the Guarantors, any other guarantor or any other
                Person by
                virtue of any action or proceeding or any set-off or appropriation
                or
                application at any time or from time to time in reduction of or in
                payment
                of the Obligations shall be deemed to modify, reduce, release or
                otherwise
                affect the liability of any Guarantor hereunder which shall,
                notwithstanding any such payment (other than any payment made by
                such
                Guarantor in respect of the Obligations or any payment received or
                collected from such Guarantor in respect of the Obligations), remain
                liable for the Obligations up to the maximum liability of such Guarantor
                hereunder until the Obligations are paid in
                full.

            

    

     

    
      
         

      

      
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              (vi)

            	
              Notwithstanding
                anything to the contrary in this Agreement, with respect to any defaulted
                non-monetary Obligations the specific performance of which by the
                Guarantors is not reasonably possible (e.g. the issuance of the Company's
                Common Stock), the Guarantors shall only be liable for making the
                Purchaser whole on a monetary basis for the Company's failure to
                perform
                such Obligations in accordance with the Transaction Documents.
                

            

    

    

    (q) Right
      of Contribution.
      Each
      Guarantor hereby agrees that to the extent that a Guarantor shall have paid
      more
      than its proportionate share of any payment made hereunder, such Guarantor
      shall
      be entitled to seek and receive contribution from and against any other
      Guarantor hereunder which has not paid its proportionate share of such payment.
      Each Guarantor's right of contribution shall be subject to the terms and
      conditions of Section 2(c). The provisions of this Section 2(b) shall in no
      respect limit the obligations and liabilities of any Guarantor to the Purchaser
      and each Guarantor shall remain liable to the Purchaser for the full amount
      guaranteed by such Guarantor hereunder.

     

    (r) No
      Subrogation.
      Notwithstanding any payment made by any Guarantor hereunder or any set-off
      or
      application of funds of any Guarantor by the Purchaser, no Guarantor shall
      be
      entitled to be subrogated to any of the rights of the Purchaser against the
      Company or any other Guarantor or any collateral security or guarantee or right
      of offset held by the Purchaser for the payment of the Obligations, nor shall
      any Guarantor seek or be entitled to seek any contribution or reimbursement
      from
      the Company or any other Guarantor in respect of payments made by such Guarantor
      hereunder, until all amounts owing to the Purchaser by the Company on account
      of
      the Obligations are paid in full. If any amount shall be paid to any Guarantor
      on account of such subrogation rights at any time when all of the Obligations
      shall not have been paid in full, such amount shall be held by such Guarantor
      in
      trust for the Purchaser, segregated from other funds of such Guarantor, and
      shall, forthwith upon receipt by such Guarantor, be turned over to the Purchaser
      in the exact form received by such Guarantor (duly indorsed by such Guarantor
      to
      the Purchaser, if required), to be applied against the Obligations, whether
      matured or unmatured, in such order as the Purchaser may determine.

     

    
      
         

      

      
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    (s) Amendments,
      Etc. With Respect to the Obligations.
      Each
      Guarantor shall remain obligated hereunder notwithstanding that, without any
      reservation of rights against any Guarantor and without notice to or further
      assent by any Guarantor, any demand for payment of any of the Obligations made
      by the Purchaser may be rescinded by the Purchaser and any of the Obligations
      continued, and the Obligations, or the liability of any other Person upon or
      for
      any part thereof, or any collateral security or guarantee therefor or right
      of
      offset with respect thereto, may, from time to time, in whole or in part, be
      renewed, extended, amended, modified, accelerated, compromised, waived,
      surrendered or released by the Purchaser, and the Purchase Agreement and the
      other Transaction Documents and any other documents executed and delivered
      in
      connection therewith may be amended, modified, supplemented or terminated,
      in
      whole or in part, as the Purchaser may deem advisable from time to time, and
      any
      collateral security, guarantee or right of offset at any time held by the
      Purchaser for the payment of the Obligations may be sold, exchanged, waived,
      surrendered or released. The Purchaser shall have no obligation to protect,
      secure, perfect or insure any Lien at any time held by them as security for
      the
      Obligations or for the guarantee contained in this Section 2 or any property
      subject thereto. 

     

    (t) Guarantee
      Absolute and Unconditional.
      Each
      Guarantor waives any and all notice of the creation, renewal, extension or
      accrual of any of the Obligations and notice of or proof of reliance by the
      Purchaser upon the guarantee contained in this Section 2 or acceptance of the
      guarantee contained in this Section 2; the Obligations, and any of them, shall
      conclusively be deemed to have been created, contracted or incurred, or renewed,
      extended, amended or waived, in reliance upon the guarantee contained in this
      Section 2; and all dealings between the Company and any of the Guarantors,
      on
      the one hand, and the Purchaser, on the other hand, likewise shall be
      conclusively presumed to have been had or consummated in reliance upon the
      guarantee contained in this Section 2. Each Guarantor waives to the extent
      permitted by law diligence, presentment,
      protest, demand for payment and notice of default or nonpayment to or upon
      the
      Company or any of the Guarantors with respect to the Obligations. Each Guarantor
      understands and agrees that the guarantee contained in this Section 2 shall
      be
      construed as a continuing, absolute and unconditional guarantee of payment
      without regard to (a) the validity or enforceability of the Purchase Agreement
      or any other Transaction Document, any of the Obligations or any other
      collateral security therefor or guarantee or right of offset with respect
      thereto at any time or from time to time held by the Purchaser, (b) any defense,
      set-off or counterclaim (other than a defense of payment or performance or
      fraud
      or misconduct by Purchaser) which may at any time be available to or be asserted
      by the Company or any other Person against the Purchaser, or (c) any other
      circumstance whatsoever (with or without notice to or knowledge of the Company
      or such Guarantor) which constitutes, or might be construed to constitute,
      an
      equitable or legal discharge of the Company for the Obligations, or of such
      Guarantor under the guarantee contained in this Section 2, in bankruptcy or
      in
      any other instance. When making any demand hereunder or otherwise pursuing
      its
      rights and remedies hereunder against any Guarantor, the Purchaser may, but
      shall be under no obligation to, make a similar demand on or otherwise pursue
      such rights and remedies as it may have against the Company, any other Guarantor
      or any other Person or against any collateral security or guarantee for the
      Obligations or any right of offset with respect thereto, and any failure by
      the
      Purchaser to make any such demand, to pursue such other rights or remedies
      or to
      collect any payments from the Company, any other Guarantor or any other Person
      or to realize upon any such collateral security or guarantee or to exercise
      any
      such right of offset, or any release of the Company, any other Guarantor or
      any
      other Person or any such collateral security, guarantee or right of offset,
      shall not relieve any Guarantor of any obligation or liability hereunder, and
      shall not impair or affect the rights and remedies, whether express, implied
      or
      available as a matter of law, of the Purchaser against any Guarantor. For the
      purposes hereof, "demand" shall include the commencement and continuance of
      any
      legal proceedings.

     

    
      
         

      

      
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    (u) Reinstatement.
      The
      guarantee contained in this Section 2 shall continue to be effective, or be
      reinstated, as the case may be, if at any time payment, or any part thereof,
      of
      any of the Obligations is rescinded or must otherwise be restored or returned
      by
      the Purchaser upon the insolvency, bankruptcy, dissolution, liquidation or
      reorganization of the Company or any Guarantor, or upon or as a result of the
      appointment of a receiver, intervener or conservator of, or trustee or similar
      officer for, the Company or any Guarantor or any substantial part of its
      property, or otherwise, all as though such payments had not been
      made.

    

    (v) Payments.
      Each
      Guarantor hereby guarantees that payments hereunder will be paid to the
      Purchaser without set-off or counterclaim in U.S. dollars at the address set
      forth or referred to in the Purchase Agreement.

    

    3. Representations
      and Warranties.
      Each
      Guarantor hereby makes the following representations and warranties to Purchaser
      as of the date hereof:

     

    (a) Organization
      and Qualification.
      The
      Guarantor is a corporation or limited liability company, duly incorporated,
      validly existing and in good standing under the laws of the applicable
      jurisdiction set forth on Schedule 1, with the requisite corporate power and
      authority to own and use its properties and assets and to carry on its business
      as currently conducted. The Guarantor has no subsidiaries other than those
      identified as such on the Disclosure Schedules to the Purchase Agreement. The
      Guarantor is duly qualified to do business and is in good standing as a foreign
      corporation in each jurisdiction in which the nature of the business conducted
      or property owned by it makes such qualification necessary, except where the
      failure to be so qualified or in good standing, as the case may be, could not,
      individually or in the aggregate, (x) adversely affect the legality, validity
      or
      enforceability of any of this Guaranty in any material respect, (y) have a
      material adverse effect on the results of operations, assets, prospects, or
      financial condition of the Guarantor or (z) adversely impair in any material
      respect the Guarantor's ability to perform fully on a timely basis its
      obligations under this Guaranty (a "Material
      Adverse Effect").

     

    (b) Authorization;
      Enforcement.
      The
      Guarantor has the requisite corporate power and authority to enter into and
      to
      consummate the transactions contemplated by this Guaranty, and otherwise to
      carry out its obligations hereunder. The execution and delivery of this Guaranty
      by the Guarantor and the consummation by it of the transactions contemplated
      hereby have been duly authorized by all requisite corporate action on the part
      of the Guarantor. This Guaranty has been duly executed and delivered by the
      Guarantor and constitutes the valid and binding obligation of the Guarantor
      enforceable against the Guarantor in accordance with its terms, except as such
      enforceability may be limited by applicable bankruptcy, insolvency,
      reorganization, moratorium, liquidation or similar laws relating to, or
      affecting generally the enforcement of, creditors' rights and remedies or by
      other equitable principles of general application.

    

    
      
         

      

      
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    (c) No
      Conflicts.
      The
      execution, delivery and performance of this Guaranty by the Guarantor and the
      consummation by the Guarantor of the transactions contemplated thereby do not
      and will not (i) conflict with or violate any provision of its Certificate
      of
      Incorporation or By-laws or (ii) conflict with, constitute a default (or an
      event which with notice or lapse of time or both would become a default) under,
      or give to others any rights of termination, amendment, acceleration or
      cancellation of, any agreement, indenture or instrument to which the Guarantor
      is a party, or (iii) result in a violation of any law, rule, regulation, order,
      judgment, injunction, decree or other restriction of any court or governmental
      authority to which the Guarantor is subject (including Federal and state
      securities laws and regulations), or by which any material property or asset
      of
      the Guarantor is bound or affected, except in the case of each of clauses (ii)
      and (iii), such conflicts, defaults, terminations, amendments, accelerations,
      cancellations and violations as could not, individually or in the aggregate,
      have or result in a Material Adverse Effect. The business of the Guarantor
      is
      not being conducted in violation of any law, ordinance or regulation of any
      governmental authority, except for violations which, individually or in the
      aggregate, do not have a Material Adverse Effect.

     

    (d) Consents
      and Approvals.
      The
      Guarantor is not required to obtain any consent, waiver, authorization or order
      of, or make any filing or registration with, any court or other federal, state,
      local, foreign or other governmental authority or other person in connection
      with the execution, delivery and performance by the Guarantor of this
      Guaranty.

    

    (e) Purchase
      Agreement.
      The
      representations and warranties of the Company set forth in the Purchase
      Agreement as they relate to such Guarantor, each of which is hereby incorporated
      herein by reference, are true and correct as of each time such representations
      are deemed to be made pursuant to such Purchase Agreement, and the Purchaser
      shall be entitled to rely on each of them as if they were fully set forth
      herein, provided, that each reference in each such representation and warranty
      to the Company's knowledge shall, for the purposes of this Section 3, be deemed
      to be a reference to such Guarantor's knowledge. 

     

    4. Covenants.
      Each
      Guarantor covenants and agrees with the Purchaser that, from and after the
      date
      of this Guarantee until the Obligations shall have been paid in full, such
      Guarantor shall take, and/or shall refrain from taking, as the case may be,
      each
      commercially reasonable action that is necessary to be taken or not taken,
      as
      the case may be, so that no Event of Default is caused by the failure to take
      such action or to refrain from taking such action by such Guarantor.
      Additionally, each Guarantor agrees to be bound by the covenants set forth
      in
      the Note as if fully set forth herein.

     

    
      
         

      

      
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    5. Miscellaneous.

    

    (a) Amendments
      in Writing.
      None of
      the terms or provisions of this Guarantee may be waived, amended, supplemented
      or otherwise modified except in writing by the Purchaser.

     

    (b) Notices.
      All
      notices, requests and demands to or upon the Purchaser or any Guarantor
      hereunder shall be effected in the manner provided for in the Purchase
      Agreement; provided
      that any
      such notice, request or demand to or upon any Guarantor shall be addressed
      to
      such Guarantor at its notice address set forth on Schedule
      5(b).

    

    (c) No
      Waiver By Course Of Conduct; Cumulative Remedies.
      The
      Purchaser shall not by any act (except by a written instrument pursuant to
      Section 5(a)), delay, indulgence, omission or otherwise be deemed to have waived
      any right or remedy hereunder or to have acquiesced in any default under the
      Transaction Documents or Event of Default. No failure to exercise, nor any
      delay
      in exercising, on the part of the Purchaser, any right, power or privilege
      hereunder shall operate as a waiver thereof. No single or partial exercise
      of
      any right, power or privilege hereunder shall preclude any other or further
      exercise thereof or the exercise of any other right, power or privilege. A
      waiver by the Purchaser of any right or remedy hereunder on any one occasion
      shall not be construed as a bar to any right or remedy which the Purchaser
      would
      otherwise have on any future occasion. The rights and remedies herein provided
      are cumulative, may be exercised singly or concurrently and are not exclusive
      of
      any other rights or remedies provided by law.

    

    (d) Enforcement
      Expenses;
      Indemnification.

    

    
      	 	
              (i)

            	
              Each
                Guarantor agrees to pay, or reimburse the Purchaser for, all its
                costs and
                expenses incurred in collecting against such Guarantor under the
                guarantee
                contained in Section 2 or otherwise enforcing or preserving any rights
                under this Guarantee and the other Transaction Documents to which
                such
                Guarantor is a party, including, without limitation, the reasonable
                fees
                and disbursements of counsel to the
                Purchaser.

            

    

     

    
      	 	
              (ii)

            	
              Each
                Guarantor agrees to pay, and to save the Purchaser harmless from,
                any and
                all liabilities with respect to, or resulting from any delay in paying,
                any and all stamp, excise, sales or other taxes which may be payable
                or
                determined to be payable in connection with any of the transactions
                contemplated by this Guarantee.

            

    

     

    
      
         

      

      
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              (iii)

            	
              Each
                Guarantor agrees to pay, and to save the Purchaser harmless from,
                any and
                all liabilities, obligations, losses, damages, penalties, actions,
                judgments, suits, costs, expenses or disbursements of any kind or
                nature
                whatsoever with respect to the execution, delivery, enforcement,
                performance and administration of this Guarantee to the extent the
                Company
                would be required to do so pursuant to the Purchase
                Agreement.

            

    

    

    
      	 	
              (iv)

            	
              The
                agreements in this Section shall survive repayment of the Obligations
                and
                all other amounts payable under the Purchase Agreement and the other
                Transaction Documents. 

            

    

    

    (e) Successor
      and Assigns.
      This
      Guarantee shall be binding upon the successors and assigns of each Guarantor
      and
      shall inure to the benefit of the Purchaser and their respective successors
      and
      assigns; provided that no Guarantor may assign, transfer or delegate any of
      its
      rights or obligations under this Guarantee without the prior written consent
      of
      the Purchaser.

     

    (f) Set-Off.
      Each
      Guarantor hereby irrevocably authorizes the Purchaser at any time and from
      time
      to time while an Event of Default under any of the Transaction Documents shall
      have occurred and be continuing, without notice to such Guarantor or any other
      Guarantor, any such notice being expressly waived by each Guarantor, to set-off
      and appropriate and apply any and all deposits, credits, indebtedness or claims,
      in any currency, in each case whether direct or indirect, absolute or
      contingent, matured or unmatured, at any time held or owing by the Purchaser
      to
      or for the credit or the account of such Guarantor, or any part thereof in
      such
      amounts as the Purchaser may elect, against and on account of the obligations
      and liabilities of such Guarantor to the Purchaser hereunder and claims of
      every
      nature and description of the Purchaser against such Guarantor, in any currency,
      whether arising hereunder, under the Purchase Agreement, any other Transaction
      Document or otherwise, as the Purchaser may elect, whether or not the Purchaser
      have made any demand for payment and although such obligations, liabilities
      and
      claims may be contingent or unmatured. The Purchaser shall notify such Guarantor
      promptly of any such set-off and the application made by the Purchaser of the
      proceeds thereof, provided that the failure to give such notice shall not affect
      the validity of such set-off and application. The rights of the Purchaser under
      this Section are in addition to other rights and remedies (including, without
      limitation, other rights of set-off) which the Purchaser may have.

     

    (g) Counterparts.
      This
      Guarantee may be executed by one or more of the parties to this Guarantee on
      any
      number of separate counterparts (including by telecopy), and all of said
      counterparts taken together shall be deemed to constitute one and the same
      instrument. 

    

    (h) Severability.
      Any
      provision of this Guarantee which is prohibited or unenforceable in any
      jurisdiction shall, as to such jurisdiction, be ineffective to the extent of
      such prohibition or unenforceability without invalidating the remaining
      provisions hereof, and any such prohibition or unenforceability in any
      jurisdiction shall not invalidate or render unenforceable such provision in
      any
      other jurisdiction. 

    

    
      
         

      

      
        Exhibit
          10(b) - Page
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    (i) Section
      Headings.
      The
      Section headings used in this Guarantee are for convenience of reference only
      and are not to affect the construction hereof or be taken into consideration
      in
      the interpretation hereof.

    

    (j) Integration.
      This
      Guarantee and the other Transaction Documents represent the agreement of the
      Guarantors and the Purchaser with respect to the subject matter hereof and
      thereof, and there are no promises, undertakings, representations or warranties
      by the Purchaser relative to subject matter hereof and thereof not expressly
      set
      forth or referred to herein or in the other Transaction Documents.

    

    (k) Governing
      Law.
      THIS
      GUARANTEE SHALL BE GOVERNED BY, AND CONSTRUED AND INTERPRETED IN ACCORDANCE
      WITH, THE LAW OF THE STATE OF NEW YORK WITHOUT REGARD TO ANY PRINCIPLES OF
      CONFLICTS OF LAWS. 

    

    (l) Submission
      to Jurisdictional; Waiver.
      Each
      Guarantor hereby irrevocably
      and unconditionally:

     

    
      	 	
              (i)

            	
              submits
                for itself and its property in any legal action or proceeding relating
                to
                this Guarantee and the other Transaction Documents to which it is
                a party,
                or for recognition and enforcement of any judgment in respect thereof,
                to
                the non-exclusive general jurisdiction of the Courts of the State
                of New
                York, located in New York County, New York, the courts of the United
                States of America for the Southern District of New York, and appellate
                courts from any thereof; 

            

    

     

    
      	 	
              (ii)

            	
              consents
                that any such action or proceeding may be brought in such courts
                and
                waives any objection that it may now or hereafter have to the venue
                of any
                such action or proceeding in any such court or that such action or
                proceeding was brought in an inconvenient court and agrees not to
                plead or
                claim the same; 

            

    

    

    
      	 	
              (iii)

            	
              agrees
                that service of process in any such action or proceeding may be effected
                by mailing a copy thereof by registered or certified mail (or any
                substantially similar form of mail), postage prepaid, to such Guarantor
                at
                its address referred to in the Purchase Agreement or at such other
                address
                of which the Purchaser shall have been notified pursuant
                thereto;

            

    

    

    
      	 	
              (iv)

            	
              agrees
                that nothing herein shall affect the right to effect service of process
                in
                any other manner permitted by law or shall limit the right to sue
                in any
                other jurisdiction; and 

            

    

     

    
      
         

      

      
        Exhibit
          10(b) - Page
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              (v)

            	
              waives,
                to the maximum extent not prohibited by law, any right it may have
                to
                claim or recover in any legal action or proceeding referred to in
                this
                Section any special, exemplary, punitive or consequential damages.
                

            

    

    

    (m) Acknowledgements.
      Each
      Guarantor hereby acknowledges that:

    

    
      	 	
              (i)

            	
              it
                has been advised by counsel in the negotiation, execution and delivery
                of
                this Guarantee and the other Transaction Documents to which it is
                a party;
                

            

    

     

    
      	 	
              (ii)

            	
              the
                Purchaser have no fiduciary relationship with or duty to any Guarantor
                arising out of or in connection with this Guarantee or any of the
                other
                Transaction Documents, and the relationship between the Guarantors,
                on the
                one hand, and the Purchaser, on the other hand, in connection herewith
                or
                therewith is solely that of debtor and creditor; and
                

            

    

    

    
      	 	
              (iii)

            	
              no
                joint venture is created hereby or by the other Transaction Documents
                or
                otherwise exists by virtue of the transactions contemplated hereby
                among
                the Guarantors and the Purchaser. 

            

    

    

    (n) Additional
      Guarantors.
      The
      Company shall cause each of its subsidiaries formed or acquired on or subsequent
      to the date hereof to become a Guarantor for all purposes of this Guarantee
      by
      executing and delivering an

    Assumption
      Agreement in the form of Annex 1 hereto.

     

    (o) Release
      of Guarantors.
      Subject
      to Section 2(f), each Guarantor will be released from all liability hereunder
      concurrently with the repayment in full of all amounts owed under the Purchase
      Agreement, the Notes and the other Transaction Documents. 

    

    (p) Seniority.
      The
      Obligations of each of the Guarantors hereunder rank senior in priority to
      debt
      of such Guarantor. 

    

    (q) Waiver
      of Jury Trial.
      EACH
      GUARANTOR AND, BY ACCEPTANCE OF THE BENEFITS HEREOF, THE PURCHASER, HEREBY
      IRREVOCABLY AND UNCONDITIONALLY WAIVE TRIAL BY JURY IN ANY LEGAL ACTION OR
      PROCEEDING RELATING TO THIS GUARANTEE AND FOR ANY COUNTERCLAIM
      THEREIN.

     

    
      
         

      

      
        Exhibit
          10(b) - Page
          10

        
          

        

      

      
         

      

    

     

    IN
      WITNESS WHEREOF, each of the undersigned has caused this Guarantee to
      be
      duly executed and delivered as of the date first above written.

    

    SUBSIDIARY
      

    

    

    By:_________________________________

    Name:
      

    Title:
      

    

     

    SUBSIDIARY
      

    

    

    By:_________________________________

    Name:
      

    Title:

    

    

    SUBSIDIARY
      

    

    

    By:_________________________________

    Name:
      

    Title:
      

    
 

    
      
         

      

      
        Exhibit
          10(b) - Page
          11EXHIBIT
        10(c)

       

    

    EMPLOYMENT
      AGREEMENT

    

    THIS
      EMPLOYMENT AGREEMENT (this “Agreement”) is entered into as of the 6th day of
      June, 2007, by and among Knobias, Inc., a Delaware corporation (the “Company”)
      and Steve Lord (the “Executive”). 

     

    WHEREAS,
      the Company wishes to employ the Executive on the terms and conditions set
      forth
      in this Agreement, and the Executive wishes to be retained and employed by
      the
      Company on such terms and conditions.

     

    NOW,
      THEREFORE, in consideration of the premises and the respective undertakings
      of
      the Company and the Executive set forth below, the Company and Executive hereby
      agree as follows:

     

    1. Employment.
      The
      Company hereby agrees to employ the Executive, and the Executive hereby accepts
      such employment and agrees to perform services for the Company, for the Term
      (as
      hereinafter defined) and in accordance with the terms and provisions of, and
      subject to the conditions set forth in, this Agreement.

     

    2. Term.
      Unless
      terminated at an earlier date in accordance with the provisions of Section
      6 of
      this Agreement, the initial term of the Executive’s employment hereunder shall
      commence on June 6, 2007 (the “Effective Date”) and shall continue until the
      third anniversary of the Effective Date (the “Initial Term”). This Agreement
      shall be automatically extended for successive one year periods (each, a
“Renewal Term”, and together with the Initial Term, the “Term”) unless (i) any
      party objects to such extension by no less than 120 days’ prior written notice
      to the other party at any time prior to the expiration of the Initial Term
      or a
      Renewal Term, as the case may be, or (ii) this Agreement is terminated at an
      earlier date in accordance with the provisions of Section 6.

     

    3. Position
      and Duties.

     

    3.01 Service
      with the Company.
      The
      Company hereby employs the Executive as the Chief Executive Officer of the
      Company, and the Executive hereby accepts such employment and undertakes and
      agrees to serve in such capacity during the Term. In such capacity, the
      Executive shall have such powers, perform such duties and fulfill such
      responsibilities typically associated with such position in other publicly
      held
      companies and as may be determined by the Board of Directors of the Company.
      In
      addition, the Company agrees to use its best efforts to cause the Executive
      to
      be elected as a member of the Board of Directors of the Company. 

     

    3.02 Performance
      of Duties.
      The
      Executive agrees to serve Company to the best of his ability and to devote
      his
      full time, attention and efforts to the business and affairs of the Company
      during the Term. Notwithstanding the foregoing, the Executive shall not be
      precluded from accepting service as a director of other businesses, community
      or
      benevolent organizations or from the management of his investments, provided,
      however,
      that
      any such business shall not be competitive with the Company and such service
      shall not detract from the Executive’s performance or time commitment hereunder.
      The Executive shall report directly to the Board of Directors of the Company.
      The Executive will perform his duties as Chief Executive Officer of the Company
      from an executive office to be established by the Company in the New York
      metropolitan area and will be required to travel to the Company’s principal
      executive offices in Ridgeland, Mississippi as often as is reasonably necessary.
      

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          1

        
          

        

      

      
         

      

    

    4. Compensation.

     

    4.01 Base
      Salary.
      (a)
      During the Term, as base compensation for all services to be rendered by the
      Executive under this Agreement, the Company shall pay to the Executive an annual
      base salary, which annual base salary shall be (i) $190,000 per year for the
      initial twelve-month period of the Term, (ii) no less than $205,000 per year
      for
      the second twelve-month period of the Term, and (iii) no less than $220,000
      for
      the third twelve-month period of the Term (the “Base Salary”), which Base Salary
      shall be paid in accordance with the Company’s normal payroll procedures and
      policies, subject to applicable deductions as required by law. 

     

    (b)
      The
      amount of the Executive’s Base Salary (a) shall be reviewed annually by the
      Board of Directors of the Company, (b) may be increased annually from the amount
      of the Base Salary paid to Executive during the prior twelve-month period (each,
      a “Prior Period”) of the Term and (c) shall under no circumstance be reduced
      from the amount of the Base Salary paid to Executive during the applicable
      Prior
      Period. 

     

    4.02 Annual
      Bonus.
      During
      the Term, in addition to Base Salary, the Company shall pay to the Executive
      an
      annual bonus in accordance with the Company’s annual bonus plan or program
      established by the Board of Directors, or the Compensation Committee, of the
      Company. The performance metrics to be achieved by the Executive in order to
      earn the annual bonus to be paid to the Executive with respect to any
      twelve-month period during the Term shall be determined at the reasonable
      discretion of the Board of Directors of the Company with the input of and
      consultation with the Executive; provided,
      however,
      that
      the amount of such annual bonus shall be reasonably predicated on the
      Executive’s performance; and provided,
      further,
      and
      subject to the Executive achieving the performance metrics established by the
      Board as set forth above, in no event shall the amount of the such annual bonus
      be less than (i) fifty percent (50%) of Base Salary paid to the Executive during
      the first twelve-month period of the Term, (ii) seventy-five percent (75%)
      of
      Base Salary paid to the Executive during the second twelve-month period of
      the
      Term, and (iii) one hundred percent (100%) of Base Salary paid to the Executive
      during the third twelve-month period of the Term. In addition, the Executive
      shall participate in all other bonus programs that Company may adopt from time
      to time in which senior executive officers are entitled to participate.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          2

        
          

        

      

      
         

      

    

    4.03 Participation
      in Benefit Plans.
      During
      the Term, the Executive shall be entitled to participate in all employee benefit
      plans or programs offered to senior executive officers of Company (to the extent
      that the Executive meets the requirements for each such plan or program),
      including without limitation participation in any health, disability, dental,
      eye care, 401(k), deferred compensation and other similar plans (together with
      the life insurance and disability policies, “Benefits”), as such plans and
      programs may be or have been adopted from time to time. 

     

    4.04 Expenses.
      The
      Company shall pay or reimburse the Executive for all reasonable out-of-pocket
      expenses incurred by him in the performance of his duties under this Agreement,
      subject to the presentment and approval of appropriate itemized expense
      statements, receipts, vouchers or other supporting documentation in accordance
      with the Company’s normal policies as established from time to time by the
      Company. 

     

    4.05 Vacation.
      The
      Executive shall be entitled to no less than fifteen days of paid vacation during
      each twelve (12) month period during the Term. 

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          3

        
          

        

      

      
         

      

    

    4.06 Stock
      Options and Other Incentive Compensation.
      (a) On
      the Effective Date, the Company shall grant the Executive options (the
“Employment Options”) to acquire such number of shares of its common stock,
      representing 4.5% of the Company's Fully Diluted Common Stock (as hereinafter
      defined) on the Effective Date after giving effect to the Restructuring (as
      hereinafter defined) and the closing of the Company’s Convertible Debt Financing
      (as hereinafter defined). The Employment Options shall vest ratably over three
      years on each anniversary of the Effective Date. 

     

    (b) In
      addition to the Employment Options, the Company shall grant the Executive,
      on
      the Effective Date, options (the “Performance Options”) to acquire such number
      of shares of its common stock, representing 4.5% of the Company's Fully Diluted
      Common Stock on the Effective Date after giving effect to the Restructuring
      (as
      hereinafter defined) and the closing of the Company’s Convertible Debt Financing
      (as hereinafter defined). 1.5% of such Performance Options shall vest upon
      the
      Company achieving the performance milestones, as set forth on Schedule I
      attached hereto and made a part hereof. 

    

    (c) The
      exercise price of each of the Employment Options and the Performance Options
      shall be equal to $0.006222 per share (subject to adjustment for stock splits,
      etc.), which is the fair market value as of the Effective Date.

    

    (d) For
      purposes of this Section, (i) “Fully Diluted Common Stock” shall mean the
      aggregate of the number of shares of Company common stock outstanding determined
      on an as-converted basis; (ii) "Restructuring” shall mean the restructuring of
      the debt and equity capitalization of the Company substantially pursuant to
      the
      terms and provisions of that certain Letter of Intent, dated February 22, 2007,
      by and among the Company, CAMOFI Master LDC, Bushido Capital Master Fund, L.P.,
      Gamma Opportunity Capital Partners, LC, Bridges & Pipes LLC, Bank of
      Brookhaven, Timothy Aylor, E. Key Ramsay and Gregory E. Ballard, as amended
      by
      that certain Amendment dated February 23, 2007; and (iii) “Convertible Debt
      Financing” shall mean the offer and sale of an aggregate of $3,000,000 principal
      amount of the Company senior secured convertible notes to accredited investors
      led by Centrecourt Asset Management LLC.

    

    
      
         

      

      
        Exhibit
          10(c) - Page
          4

        
          

        

      

      
         

      

    

    (e) In
      addition to the foregoing, the Executive shall be entitled to participate in
      all
      other stock option, revenue sharing, profit sharing, long-term accumulation
      and/or stock based plans or programs that the Company may adopt from time to
      time. For purposes of any common stock options or other similar programs to
      be
      granted hereunder, such common stock and rights shall be defined to include
      the
      common stock of any successor corporation or other entity into which the Company
      is merged, or which acquires substantially all the assets of the
      Company.

     

    5. Additional
      Covenants.

     

    5.01 Acknowledgments
      and Stipulations.
      The
      Executive acknowledges that he is agreeing to the covenants set forth in this
      Section 5 (a) in consideration of the substantial economic benefits derived
      by
      the Executive under the terms of this Agreement, (b) in recognition that the
      services rendered by the Executive to Company will be unique, as are the
      Executive’s abilities, skills and experience, (c) in recognition that, as a
      result of his employment, the Executive will acquire and participate in the
      creation of knowledge and information of a confidential and/or proprietary
      nature relating to the business of the Company and its affiliates, which is
      valuable to the Company because the Company will expend substantial time, effort
      and money to develop such knowledge and information, (d) to induce Company
      to
      employ the Executive and disclose certain of such information to the Executive,
      and (e) to induce Company to enter into this Agreement. 

     

    5.02 Non-solicitation
      of Customers and Executives.
      At all
      times during the term of the Executive’s employment with the Company and for a
      period from the date of termination until the later of (i) six (6) months
      following the termination of such employment pursuant to Section 6.01 hereto
      and
      (ii) the date on which the Executive receives his last severance payment, (a)
      the Executive shall not, directly or indirectly, for himself or on behalf
      of or in conjunction with any other person, solicit or attempt to solicit any
      business from any customer of the Company in connection with any business,
      products or services that are substantially similar to those provided by the
      Company, or interfere with the business relationship of the Company with any
      customer, and (b) the Executive shall not directly or indirectly cause any
      other
      person to employ, solicit, disturb, entice away, or in any other manner persuade
      any employee of the Company or its affiliates to discontinue or alter his or
      her
      relationship with the Company. 

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          5

        
          

        

      

      
         

      

    

    5.03 Non-competition.
      At all
      times during the Term of Executive’s employment with the Company and for a
      period from the date of termination until the later of (a) six (6) months
      following the date of termination of such employment for any reason other than
      a
      termination of this Agreement by the Company without Cause or by the Executive
      for Good Reason, and (b) the date on which the Executive receives his last
      severance payment, the Executive whether individually, as a director, manager,
      member, stockholder, partner, owner, employee, consultant or agent of any
      business, or in any other capacity, shall not engage, directly or indirectly
      through any other person, in any business, enterprise or employment which
      competes with the business of the Company; provided, however, that this
      provision shall not prohibit the Executive from working for a subsidiary or
      division of a Company that may compete with the Company so long as such
      subsidiary or division does not compete with the Company and Executive’s duties
      do not in any way compete with the Company. The Executive acknowledges and
      agrees that the business of the Company is of a worldwide nature and that any
      geographic limitation on the foregoing covenant would be ineffective to
      adequately protect the interests of the Company. The Executive acknowledges
      and
      agrees that the foregoing covenant is an integral part of his agreement to
      be
      employed hereunder, is fair and reasonable in light of all of the facts and
      circumstances of the relationship between The Executive and the Company. In
      the
      event any court of competent jurisdiction determines that, notwithstanding
      the
      foregoing acknowledgments, the scope of the restricted activities of the
      foregoing covenant is excessive or not enforceable, or that the foregoing
      covenant is not enforceable unless it is subject to a geographic limitation,
      this Agreement shall be deemed amended to reflect the maximum restrictions
      on
      activities and geographic scope allowable pursuant to such court’s
      determination. Nothing contained in this Section 5.03 shall be construed as
      limiting the scope of this Section 5.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          6

        
          

        

      

      
         

      

    

    5.05 Confidential
      Information.
      (a) The
      Executive agrees that during and after the period of his employment, he will
      not, without the authorization of the Company, divulge, disclose or otherwise
      communicate to any person, other than as necessary or desirable for the business
      of the Company pursuant to his responsibilities to the Company during the Term,
      any Confidential Information (as hereinafter defined), except to the extent
      that
      such Confidential Information (i) was disclosed to the Executive by a third
      party who did not obtain the same directly or indirectly from the Company or
      one
      of its affiliates, (ii) was known by the Executive prior to disclosure by the
      Company, (iii) at or after the time of disclosure, is or becomes generally
      available to the public (other than as a result of its disclosure by the
      Executive), (iv) is required to be disclosed by the Executive pursuant to
      applicable law or an order of a governing authority applicable to the Executive.
      

     

    (b)
      As
      used in this Agreement, the term “Confidential Information” shall mean any
      information or material known to or used by or for the Company or any of its
      subsidiaries (whether or not owned or developed by the Company or any of its
      subsidiaries and whether or not developed by the Executive) that is treated
      as
      confidential by the Company and not generally known to the public. Confidential
      Information includes, without limitation, the following: all trade secrets
      of
      the Company or any of its subsidiaries; all information that the Company or
      any
      of its subsidiaries has marked as confidential or has otherwise described to
      the
      Executive (either in writing or orally) as confidential; all non-public
      information concerning the products, services, prospective products or services,
      research, product designs, prices, discounts, costs, marketing plans, marketing
      techniques, market studies test data, customers, customer lists and records,
      suppliers and contracts of the Company or any of its subsidiaries; all business
      records and plans of the Company or any of its subsidiaries; all personnel
      files
      of the Company or any of its subsidiaries; all financial information of or
      concerning the Company or any of its subsidiaries; all information relating
      to
      operating system software, applications software, software and system
      methodology, hardware platforms, technical information, inventions, computer
      programs and listings, source codes, object codes, copyrights, patents,
      trademarks, service marks, and other intellectual property; all technical
      specifications; any proprietary information belonging to the Company or any
      of
      its subsidiaries; all computer hardware or software manuals; all training or
      instruction manuals; all data and all computer system passwords and user
      codes.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          7

        
          

        

      

      
         

      

    

    6. Termination
      of Employment.

     

    6.01 Termination.
      This
      Agreement shall terminate prior to the expiration of the Initial Term or any
      Renewal Term upon the occurrence of any of the following events at any time
      during such Initial Term or Renewal Term:

     

    (a) the
      effective date of the Executive’s voluntary resignation, for which Executive
      agrees to give at least 30 days’
      prior written notice to the Company;

    

    (b) the
      Executive’s death;

     

    (c) the
      Executive’s Disability (as hereinafter defined);

     

    (d) the
      Executive elects to terminate his employment 30 or more days after the Executive
      gives the Company written notice of his intent to terminate his employment,
      which reason shall have occurred no later than six months from the date of
      such
      notice (“Notice of Good Reason”) for any of the following reasons (each, a “Good
      Reason”), provided
      that the
      Company has not cured the circumstances constituting Good Reason prior to the
      effective date of such resignation: (i) an unreasonable material adverse
      alteration in the nature or status of Executive’s title, duties or
      responsibilities; (ii) a reduction in Executive’s Base Salary and Benefits
      (including contingent bonuses per Section 4.02); (iii) the relocation of the
      Executive to offices located outside of the New York metropolitan area; (iv)
      the
      failure by the Company to pay to Executive any portion of Executive’s
      compensation then due and payable; (v) failure of the Company to close on the
      Restructuring and Convertible Debt Refinancing, or (vi) any failure by Company
      to comply with the material provisions of this Agreement. The Notice of Good
      Reason shall indicate the specific provision above that Executive is relying
      upon and shall set forth in reasonable detail the facts and circumstances
      claimed to provide a basis for Good Reason under the provision so
      indicated;

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          8

        
          

        

      

      
         

      

    

    (e) the
      Executive’s termination by Company without Cause (as hereinafter
      defined);

     

    (f) the
      Executive’s termination by Company for Cause. For the purposes of this
      Agreement, “Cause” means, as determined by the Board (or its designee), with
      respect to conduct during the Executive's employment or service relationship
      with the Company or its affiliates, whether
      or not committed during the Term, (i) commission and indictment for a felony
      by
      the Executive; (ii) material acts
      of
      dishonesty by the Executive
      resulting or intending to result in personal gain or enrichment at the expense
      of the Company or its
      subsidiaries; (iii) conduct by the Executive in connection with his duties
      hereunder that is fraudulent, unlawful or grossly negligent,); (iv) the
      intentional nonperformance of any of the Executive material duties hereunder,
      including, but not limited to, the failure of the Executive to follow the
      explicit lawful directions of the Board of Directors; (v) engaging in personal
      conduct by the Executive which seriously discredits or damages the Company
      or
      its subsidiaries, including but not limited to employee harassment or
      discrimination (provided reasonable grounds of such harassment or discrimination
      are established) and the use or possession at work of any illegal controlled
      substance; and (vi) breach of the Executive's covenants set forth in Section
      5
      before termination of employment; provided, that, the Executive shall have
      ten
      (10) days after notice from the Company to cure the deficiency leading to the
      Cause determination (except with respect to (i) above, there will be no cure
      period, and with respect to (iv) above, the Executive shall have five (5) days
      after notice to cure the failure to act), if curable. A termination for “Cause”
shall require approval of the majority of the Board of Directors and will be
      effective immediately or on such later date set forth by the Company in the
      notice of termination.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          9

        
          

        

      

      
         

      

    

    6.02 Severance.
      If the
      Executive’s employment is terminated:

     

    (a) as
      a
      result of Sections 6.01(b) or 6.01(c), then the Company shall pay to the
      Executive or his estate, as the case may be, his full Base Salary for a period
      of six (6) months from the date of termination, and, for a period of one-year
      following the date of termination, the Company shall continue to provide or
      arrange to provide the Executive and his dependents with life, disability,
      accident and health insurance benefits substantially similar to those provided
      to the Executive immediately prior to the date of termination. 

     

    (b) as
      a
      result of Sections 6.01(d) or 6.01(e), then the Company shall pay to the
      Executive (i) his full Base Salary, pro-rated bonuses for the current year
      and
      Benefits prorated through the effective date of termination and (ii) additional
      Base Salary, payable in accordance with the Company’s then current payroll
      policies and practices, plus additional Benefits, for the period from the date
      of termination until one year after the date of termination (provided,
      however,
      if
      participation by the Executive in any Benefit plan or program after the
      termination of his employment is not permitted under such plan or program,
      then
      the Company will provide him with the equivalent benefits); the Executive shall
      be reimbursed for any expenses incurred by him pursuant to Section 4.04 through
      the effective date of such termination. In addition, provided that any level
      of
      the performance milestones as set forth on Schedule I for the first twelve
      (12)
      months through December 31, 2008 have been achieved, all remaining options
      granted to the Executive shall immediately vest and be exercisable as of the
      date of termination, and for a period from the date of termination until the
      later of the date on which the Initial Term would have expired and
      one-hundred-eighty (180) days after the date of termination. The Company shall
      be obligated to pay the full amount of any severance owing to the Executive
      pursuant to this Section 6.02(b) irrespective if executive obtains employment
      during such severance period and there shall be no offset to any severance
      amounts payable as a result of such new employment.

     

    (c) as
      a
      result of Sections 6.01(a) or 6.01(f), then the Company shall pay to the
      Executive his full Base Salary and Benefits prorated through the date of
      termination, the Executive shall be reimbursed for any expenses incurred by
      him
      pursuant to Section 4.04 through the termination date, and all unvested or
      unexercised options shall expire as of the date of termination. If such
      Executive’s employment is terminated as a result of Section 6.01 (a), Section
      6.01(f), or a violation of Section 5.03, any options exercised by the Executive
      within three months prior to the date of termination can be repurchased by
      the
      Company from Executive for a toal purchase price of $1.00.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          10

        
          

        

      

      
         

      

    

    6.03 “Disability”
      Defined.
      As used
      in this Agreement, the term “Disability” means any mental or physical condition
      that results in the Executive becoming unable to perform the essential functions
      of his position, with reasonable accommodation, for a period of at least ninety
      (90) consecutive days.
      The
      Executive shall be deemed to have a Disability at the end of such ninety
      (90) day period.
      

     

    6.04 Surrender
      of Records and Property.
      Upon
      termination of the Executive’s employment by the Executive or by the Company,
      for any reason or for no reason, the Executive shall deliver promptly to the
      Company all records, manuals, books, blank forms, documents, letters, memoranda,
      notes, notebooks, reports, data, tables, and calculations, and copies thereof,
      in whatever medium, which are the property of Company or which relate in any
      way
      to the business, products, practices, techniques, customers, suppliers,
      functions or operations of Company, and all other property and Confidential
      Information of Company, including, but not limited to, all documents which
      in
      whole or in part contain any Confidential Information of Company, which in
      any
      of these cases are in his possession or under his control.

     

    6.05 Resignation. If
      the
      Executive’s employment is terminated for any reason under the terms of this
      Agreement, he shall be deemed to resign (i) if a member, from the Board of
      Directors of the Company and any subsidiary of the Company or any other board
      to
      which he has been appointed or nominated by or on behalf of the Company and
      (ii)
      from any position with the Company or any subsidiary of the Company, including,
      but not limited to, as an officer of the Company or any of its subsidiaries.
      

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          11

        
          

        

      

      
         

      

    

    6.06 Change
      in
      Control. (a) For purposes of this Agreement, a “Change in Control” shall mean
      the occurrence of any of the following events:

    

    (i) the
      consummation of a merger or consolidation of the Company or a subsidiary of
      the
      Company with any other entity, other than a merger or consolidation which would
      result in the voting securities of the Company outstanding immediately prior
      thereto continuing to represent (either by remaining outstanding or by being
      converted or exchanged into other voting securities of another entity) more
      than
      fifty percent (50%) of the total voting power represented by the voting
      securities of the Company or such other entity outstanding immediately after
      such merger or consolidation;

    

    (ii) the
      approval by the shareholders of the Company of a plan of complete liquidation
      of
      the Company or the consummation of the sale of disposition by the Company of
      all
      or substantially all of the Company’s assets; or

     

    (iii) any
      “person” (as such term is used in Sections 13(d) and 14(d) of the Securities
      Exchange Act of 1034, as amended) becoming the “beneficial owner” ( as defined
      in Rule 13d-3 under said Act), directly or indirectly, of securities of the
      Company representing fifty percent (50%) or more of the total voting power
      represented by the Company’s then outstanding voting securities.

     

    (iv)
      A
      change in the majority of the Board of Directors, unless approved by the current
      members of the Board.

    

    (b)
      In
      the event that during the Term there shall be a Change in Control, the Company
      shall require any successor to all or substantially all of the business, capital
      stock or assets of the Company by written agreement expressly to assume and
      agree to perform this Agreement in the same manner and to the same extent as
      the
      Company would be required to perform if no such succession had occurred. Failure
      of the Company to obtain such written agreement prior to the effective date
      of
      any such succession followed by the failure of the successor to honor this
      Agreement shall be a breach of this Agreement and shall entitle the Executive
      to
      the rights and benefits hereunder as though he had terminated his employment
      with Company for Good Reason, whether or not he terminates his employment with
      Company. 

     

    (c)
      In
      addition, in the event that during the Term there shall be a Change in Control,
      all unvested options shall immediately and automatically vest as of the
      effective date of such Change of Control; provided that if such Change of
      Control occurs after June 30, 2008, such Change of Control is based upon the
      Company having an enterprise value of at least $10 million.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          12

        
          

        

      

      
         

      

    

     

    7. Injunctive
      Relief; Arbitration.

     

    7.01 Injunctive
      Relief.
      The
      Executive agrees that (i) any breach or threatened breach of Sections 5 or
      6.04
      shall be a material breach of this Agreement, (ii) such breach will cause
      substantial harm to Company and/or its customers, the amount of which will
      be
      difficult to determine and compute, (iii) the remedies of Company at law for
      such breach would be inadequate to fully compensate Company for the harm caused
      thereby and (iv) in addition to, but not to the exclusion of any other available
      remedy, Company shall have the right to enforce the provisions of Sections
      5 and
      6.04 by applying for and obtaining temporary and permanent restraining orders,
      injunctions, decrees of specific performance and other equitable relief from
      any
      court of competent jurisdiction without the necessity of filing a bond therefor
      or proving irreparable harm.

     

    7.02 Arbitration.
      Except
      as set forth in Section 7.01, any claim or dispute of any nature between the
      parties to this Agreement arising directly or indirectly from the relationship
      created by this Agreement shall be resolved exclusively by arbitration at the
      locale of the Company’s New York executive offices, in accordance with the
      applicable rules of the American Arbitration Association. The fees of the
      arbitrator(s) and other costs (not including attorneys’ fees and expenses)
      incurred by the parties in connection with such arbitration shall be paid by
      each respective party. The decision of the arbitrator(s) shall be final and
      binding upon all parties. Judgment of the award rendered by the arbitrator(s)
      may be entered in any court having jurisdiction thereof. If any dispute is
      submitted to arbitration, each party shall, not later than 30 days before the
      date set for hearing, provide to the other parties and to the arbitrator(s)
      a
      copy of all exhibits upon which the party intends to rely at the hearing and
      a
      list of all Persons each party intends to call at the hearing.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          13

        
          

        

      

      
         

      

    

    8. Indemnification.

     

    8.01 Indemnification.
      The
      Company desires to have the Executive serve as an executive officer of the
      Company and as a member of the Board of Directors of the Company, free from
      any
      undue concern for unpredictable, inappropriate or unreasonable legal risks
      and
      personal liabilities by his acting in good faith in the performance of his
      duties to the Company and will, therefore, (a) indemnify the Executive to the
      fullest extent permitted under Delaware law, (b) advance all expenses incurred
      by the Executive in defending any action or proceeding to which the Executive
      is
      a party by reason of the fact that he was or is a director or officer of the
      Company to the fullest extent permitted under Delaware law, and (c) purchase
      and
      maintain for the benefit of the Executive directors and officers liability
      insurance policies and errors and omissions insurance policies in reasonable
      amounts from established and reputable insurers. 

     

    8.02 Indemnification
      Hereunder Not Exclusive.
      The
      indemnification provided by this Agreement shall not be deemed to be exclusive
      of any other rights to which the Executive may be entitled under any Articles
      of
      Incorporation, Bylaws, agreement or resolution of shareholders or directors,
      the
      General Corporation Law of the State of Delaware, or otherwise.

     

    8.03 Survival.
      All
      agreements and obligations of Company contained in this Section 8 shall continue
      during the Term and shall continue thereafter so long as the Executive shall
      be
      subject to any possible claim or threatened, pending or completed action, suit
      or proceeding, whether civil, criminal, arbitral, administrative or
      investigative, by reason of the fact that Executive was serving as a director
      or
      officer of the Company. 

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          14

        
          

        

      

      
         

      

    

    9. Miscellaneous.

     

    9.01 Governing
      Law.
      This
      Agreement is made under and shall be governed by and construed in accordance
      with the laws of the State of Delaware.

     

    9.02 Entire
      Agreement.
      This
      Agreement contains the entire agreement of the parties relating to the
      employment of the Executive by Company and supersedes all prior agreements
      and
      understandings with respect to such matters, and the parties hereto have made
      no
      agreements, representations or warranties relating to such employment which
      are
      not set forth herein; provided,
      however,
      that
      the benefits conferred under this Agreement are in addition to, and not in
      lieu
      of, any and all benefits conferred to Executive under plans and arrangements
      of
      Company.

     

    9.03 Withholding
      Taxes.
      The
      Company may withhold from any compensation and benefits payable under this
      Agreement all federal, state, city or other taxes as shall be required pursuant
      to any law or governmental regulation or ruling.

     

    9.04 Amendments.
      No
      amendment or modification of the terms of this Agreement shall be valid unless
      made in writing and signed by all parties hereto.

     

    9.05 Severability.
      Whenever possible, each provision of this Agreement shall be interpreted in
      such
      a manner as to be effective and valid under applicable law but if any provision
      of this Agreement is held to be invalid, illegal or unenforceable under any
      applicable law or rule, the validity, legality and enforceability of the other
      provisions of this Agreement will not be affected or impaired
      thereby.

     

    9.06 No
      Waiver.
      No
      waiver of any provision of this Agreement shall in any event be effective unless
      the same shall be in writing and signed by the party against whom such waiver
      is
      sought to be enforced and any such waiver shall be effective only in the
      specific instance and for the specific purpose for which given.

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          15

        
          

        

      

      
         

      

    

    9.07 Assignment.
      This
      Agreement is a personal service contract and, subject to Section 6.06, shall
      not
      be assignable by any party without the written consent of the other parties.
      

     

    9.08 Counterparts;
      Facsimile Signatures.
      This
      Agreement may be executed in separate counterparts, each of which will be an
      original and all of which taken together shall constitute one and the same
      agreement, and any party hereto may execute this Agreement by signing any such
      counterpart. A facsimile signature by any party on a counterpart of this
      Agreement shall be binding and effective for all purposes. Such party shall
      subsequently deliver to each other party an original, executed copy of this
      Agreement; provided,
      however,
      that a
      failure of such party to delivery an original, executed copy shall not
      invalidate its signature.

     

    9.09 Notices.
      All
      notices and other communications relating to this Agreement will be in writing
      and shall be given by hand delivery to the other party or by registered or
      certified mail, return receipt requested, postage prepaid, addressed, in either
      case, to the Company’s headquarters or to such other address as either party
      shall have furnished to the other party in writing in accordance herewith.
      Notices and communications shall be effective when actually received by the
      addressee.

     

    9.10 Interpretation.
      The
      headings contained in this Agreement are for reference purposes only and shall
      not in any way affect the meaning or interpretation of this
      Agreement.

     

     

    [The
      remainder of this page has been intentionally left blank]

     

    
      
         

      

      
        Exhibit
          10(c) - Page
          16

        
          

        

      

      
         

      

    

    IN
      WITNESS WHEREOF, the Executive and the Company have executed this Employment
      Agreement
      as of
      the date set forth in the first paragraph.

     

    
      	 	 	 
	 	KNOBIAS, INC.
	 
 	 
 	 
 
	 	By:  	 
	 	
              

              Name: John Gross
	 	Title:
              Director
	 	 
	 	 
	 	
              

              Steve Lord
	 	 

    

    
 

    
      
         

      

      
        Exhibit
          10(c) - Page
          17

        
          

        

      

      
         

      

    

    
      SCHEDULE
        I

      

      

      Performance
        Milestones:

      

      
        	 	 	
                Revenues

              	
                 

              	
                EBITDA

              	 
	 	 	 	 	 	 
	
                12
                  months from January 1, 2008 - December 31, 2008

              	 	 	
                3,750,000

              	 	$	
                (700,000

              	
                )

              
	 	 	 	 	 	 	 	 
	
                12
                  months from January 1, 2009 - December 31, 2009

              	 	
                $

              	
                6,500,000

              	 	
                $

              	
                400,000

              	 
	 	 	 	 	 	 	 	 
	
                12
                  months from January 1, 2010 - December 31, 2010

              	 	
                $

              	
                9,000,000

              	 	
                $

              	
                1,000,000

              	 

      

       

      Both
        sets
        of performance milestones (Revenues and EBITDA) must be achieved in order
        for
        Performance Options to be granted to the Executive by the Company. The Board
        of
        Directors, or the Compensation Committee of the Board of Directors, shall
        determine if the Company has achieved the performance milestones. Such
        determination will be derived from the Company’s quarterly financial statements
        filed with the Securities and Exchange Commission.

      

      If
        at
        least 90% but less than 100% of the respective target performance milestones
        as
        set forth above are met in any 12 month period, then the Executive shall
        be
        entitled to seventy-five percent (75%) of the Performance Options.

      

      If
        at
        least 80% but less than 90% of the respective target performance milestones
        as
        set forth above are met in any 12 month period, then the Executive shall
        be
        entitled to fifty percent (50%) of the Performance Options.

       

      
        
           

        

        
          Exhibit
            10(c) - Page
            18

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