Document:

Exhibit 10.17

 

ADTHEORENT HOLDING COMPANY, LLC

 

PARTICIPANT INTEREST AGREEMENT

 

This PARTICIPANT INTEREST
AGREEMENT (this “Agreement”) is made as of May 6, 2019, between AdTheorent Holding Company, LLC, a Delaware limited
liability company (the “Company”), and the individual set forth on the signature page hereto (“Optionee”).

 

Optionee is executing this
Agreement in connection with Optionee’s receipt of Options (as defined below) pursuant to the AdTheorent Holding Company, LLC 2017
Interest Option Plan (the “Plan”), and employment with the Company and/or its Subsidiaries (each, an “AdTheorent
Company” and together the “AdTheorent Companies”). Certain capitalized terms used herein are defined in Section 8
hereof. All capitalized terms not otherwise defined herein shall have the meanings set forth in the Plan, and to the extent not defined
in the Plan, then as defined in the Operating Agreement or any Employment Agreement.

 

This Agreement provides for
the issuance to Optionee of options (each an “Option” and collectively, the “Options”) to purchase
that number of Non-Voting Class C Interests set forth on the signature page hereto (collectively, the “Participant
Interests”) subject to the terms and conditions set forth herein and in the Operating Agreement.

 

The parties hereto agree as
follows:

 

		1.	Grant of Options.

 

		(a)	Issuance. Upon the date hereof (the “Grant Date”), the Company shall grant to Optionee,
and Optionee shall accept, Options to purchase from the Company the Participant Interests. For purposes of this Agreement, the percentage
of Options set forth as such on the signature page hereto shall be designated “Time Options” and the percentage
of Options set forth as such on the signature page hereto shall be designated “Performance Options”. For each
Participant Interest purchased in accordance with the terms of this Agreement, the Plan and the Operating Agreement, Optionee shall pay
to the Company the price set forth on the signature page hereto (the “Exercise Price”).

 

		(b)	Representations and Warranties of Optionee. In connection with the issuance of the Options hereunder,
Optionee represents and warrants to the Company that:

 

		(i)	the Participant Interests to be acquired by Optionee pursuant to this Agreement shall be acquired for
Optionee’s own account and not with a view to, or intention of, distribution thereof in violation of the Securities Act, or any
applicable state securities laws, and the Participant Interests shall not be disposed of in contravention of the Securities Act or any
applicable state securities laws;

 

		(ii)	Optionee is an executive, a managerial or a key employee of the Company and/or its Subsidiaries;

 

     

     

    

 

		(iii)	Optionee understands that the Participant Interests have not been registered under the Securities Act
and, therefore, cannot be sold unless subsequently registered under the Securities Act or an exemption from such registration is available;

 

		(iv)	Optionee has had an opportunity to ask questions and receive answers concerning the terms and conditions
of the issuance of the Options and the Participant Interests and has had full access to such other information concerning the Company
as Optionee has requested; Optionee has reviewed, or has had an opportunity to review, the Operating Agreement, a copy of which is attached
hereto as Exhibit A;

 

		(v)	this Agreement constitutes the legal, valid and binding obligation of Optionee, enforceable in accordance
with its terms, and the execution, delivery and performance of this Agreement by Optionee do not and shall not conflict with, violate
or cause a breach of any agreement, contract or instrument to which Optionee is a party or any judgment, order or decree to which Optionee
is subject; and

 

		(vi)	Optionee is a resident of the state set forth on the signature page hereto.

 

		(c)	As an inducement to the Company to grant the Options to Optionee and as a condition thereto, Optionee
acknowledges and agrees that:

 

		(i)	none of the grant of the Options, the issuance of the Participant Interests to Optionee or any provision
contained herein shall entitle Optionee to remain in the employment of any AdTheorent Company or affect the right of the AdTheorent Companies
to terminate Optionee’s employment at any time, for any reason or no reason, with or without Cause; and

 

		(ii)	except as otherwise provided by the Plan or the Operating Agreement or non-waiveable provisions of applicable
law, the Company shall have no duty or obligation to disclose to Optionee, and Optionee shall have no right to be advised of, any material
information regarding the Company or any of its Subsidiaries at any time.

 

		(d)	The parties hereto acknowledge and agree that the Options granted and any Participant Interests issued
pursuant to this Agreement are being offered to Optionee in consideration of the services rendered to the Company and its Subsidiaries
as additional compensation under a “written compensation contract” as contemplated by Rule 701 of the Securities Act.

 

2.            Restrictions
on Transfer and Repurchase Rights. The Options and the Participant Interests shall be subject to the restrictions on Transfer set
forth in the Operating Agreement and the repurchase rights set forth in Section 6.

 

     

     

    

 

		3.	Term of Options; Forfeiture of
Options.

 

		(a)	The term of the Options (the “Option Period”) shall be a period beginning on the date
hereof and ending at the earliest of (i) the date that is ten (10) years from the date hereof, (ii) immediately following
the consummation of a Sale of the Company, (iii) the thirtieth (30th) day following the termination of Optionee’s employment
with the AdTheorent Companies without Cause, (iv) 60 days following a termination of employment due to death or Disability and (v) immediately
following a termination of employment for any other reason (including resignation by the Optionee). Except as set forth in Section 3(b) below,
the expiration of the Option Period shall result in the termination and cancellation of the Options and the Options shall not be exercisable
at any time after the expiration of the Option Period and the Optionee (and his or her successors) shall have no rights whatsoever with
respect to any Options from and after such termination and cancellation.

 

		(b)	Upon the termination of Optionee’s employment with the AdTheorent Companies (i) in connection
with the death or Disability of Optionee or the termination of Optionee’s employment with the AdTheorent Companies by the AdTheorent
Companies without Cause or by the Optionee without Good Reason, (A) the Unvested Options shall automatically be forfeited and cancelled
for no consideration without any further action and (B) any Participant Interests purchased through the exercise of any Options shall
be subject to the repurchase rights set forth in Section 6; or (ii) for any other reason, (A) all of the Options
(both Vested Options and Unvested Options) shall automatically be forfeited and cancelled for no consideration without any further action
and (B) any Participant Interests previously purchased through the exercise of any Options shall be subject to the repurchase rights
set forth in Section 6.

 

		4.	Vesting.

 

		(a)	Time Option Vesting. The Time Options shall become vested and exercisable pursuant to the table
set forth below, provided that Optionee is, and has been continuously, employed by an AdTheorent Company from the date hereof through
such date:

 

	

Date	Percentage of Time Options

which become Vested
	The later of (i) December 31, 2019; or (ii) the date which is the 12-month anniversary of the Optionee’s employment start date (the “Initial Vesting Date”)	25%
	Following the 12-month anniversary of the Initial Vesting Date, the remaining unvested Time Options will vest (on each monthly anniversary thereafter) at a rate of 1/36th per month for a period of 36 months.	Remaining Options

 

     

     

    

 

provided
however, that, if Optionee is, and has been continuously, employed by an AdTheorent Company from the date hereof through the
consummation of a Sale of the Company, then upon such Sale of the Company, all of the remaining Time Options shall become vested and exercisable.
Notwithstanding the foregoing, in all cases vesting of the Time Options shall cease upon the termination of Optionee’s employment
with the AdTheorent Companies.

 

		(b)	Performance Option Vesting. The Performance Options shall become vested and exercisable following
the completion of the AdTheorent Companies’ audit for the applicable year (or, if not completed by March 1 of the following
year, the completion of interim financial statements) pursuant to the table set forth below based on the AdTheorent Companies achieving
combined Adjusted EBITDA in the amounts set forth below for the twelve-month periods ending on the applicable dates set forth below, and
provided that Optionee is, and has been continuously, employed by a AdTheorent Company from the date hereof through such date:

 

	Date (each of the following periods

representing one “Performance Vesting

Year”)	Adjusted EBITDA	Percentage of Performance

Options which become

Vested
	The later of (i) December 31, 2019, or (ii) the date which is the 12-month anniversary of the Initial Vesting Date	CY 2019 Results $[___________]*	25%
	The later of (i) December 31, 2020, or (ii) the date which is the 12-month anniversary of the Initial Vesting Date	CY 2020 Results $[___________]*	25%
	The later of (i) December 31, 2021, or (ii) the date which is the 24-month anniversary of the Initial Vesting Date	CY 2021 Results $[___________]*	25%
	The later of (i) December 31, 2022, or (ii) the date which is the 36-month anniversary of the Initial Vesting Date	CY 2022 Results $[___________]*	25%

 

* As memorialized in the books and records of the Company’s Board
of Directors

 

provided
however, that: (1) if achievement of the Adjusted EBITDA goal for any Performance Vesting Year is not attained but at
least 90% of such goal has been attained (“Substantial Achievement of EBITDA Goal”), then the Percentage of Performance
Options subject to vesting for such Performance Vesting Year will be rolled-over (including any Performance Options previously rolled-over
in accordance with this Section) and added to the Percentage of Options subject to vesting for the next Performance Vesting Year; (2) if
Optionee is, and has been continuously, employed by an AdTheorent Company from the date hereof through the consummation of a Sale of the
Company, then upon such Sale of the Company, all of the remaining Performance Options shall become vested and exercisable if the Adjusted
EBITDA of the AdTheorent Companies with respect to the previously-completed year has been achieved, or Substantial Achievement of EBITDA
Goal has been achieved, pursuant to the table forth above; and (3) in the event the Options become vested and exercisable upon a
Sale of the Company and the purchase price paid by the buyer in connection with such Sale of the Company which is allocated to each Participant
Interest is less than the Exercise Price of any portion of the Participant Interests issued hereunder, such Participant Interests shall
be deemed forfeited and canceled and shall have no further force or effect upon consummation of such Sale of the Company. Notwithstanding
the foregoing, in all cases vesting of the Performance Options shall cease upon the termination of Optionee’s employment with the
AdTheorent Companies.

 

     

     

    

 

		(c)	“Vested Options” shall mean Time Options and Performance Options that have become vested
and exercisable pursuant to the terms of this Agreement. “Unvested Options” shall mean Options that have not become
Vested Options pursuant to the terms of this Agreement.

 

		5.	Exercise.

 

		(a)	Vested Options may be exercised in whole or in part upon payment of an amount (the “Option Price”)
equal to the product of (i) the Exercise Price multiplied by (ii) the number of Participant Interests to be acquired. Payment
shall be made in cash (including check); provided, however, that solely to the extent an Option is being exercised in contemplation
of and contingent upon a Sale of the Company, where the Participant Interests acquired by Optionee are to be sold or transferred in connection
with such Sale of the Company, then, at Optionee’s option, Optionee may exercise the Option by surrender of the Option to the Company
in exchange for that number of Participant Interests issuable upon such exercise less a number of Participant Interests having an aggregate
Fair Market Value equal to the aggregate Exercise Price payable for the portion of the Option being exercised (in each case, subject to
adjustment and withholding for required taxes and withholdings).

 

		(b)	Optionee acknowledges and agrees that, in connection with the exercise of Vested Options pursuant to the
terms of his Agreement, Optionee shall be bound by the terms of, and subject to the conditions set forth in, the Operating Agreement,
including, without limitation, the drag-along and related obligations set forth therein upon a Sale of the Company.

 

		(c)	To the extent permitted to do so hereunder, Vested Options may be exercised by delivering (i) written
notice to the Company (to the attention of the Company’s Secretary) and Optionee’s written acknowledgment that Optionee has
read and been afforded an opportunity to ask questions of management of the Company regarding all financial and other information provided
to Optionee regarding the Company, together with payment of the Exercise Price in accordance with the provisions of Section 5(a) above,
(ii) an executed Joinder Agreement to the Operating Agreement in the form of Exhibit B hereto and (ii) an executed
spousal consent (if applicable) in the form of Exhibit C hereto and (iii) all other agreements and documents as the Company
may reasonably request. As a condition to any exercise of any Vested Option, Optionee shall permit the Company to deliver to Optionee
all financial and other information regarding the Company it believes necessary to enable Optionee to make an informed investment decision,
and Optionee shall make all customary investment representations which the Company requires.

 

     

     

    

 

		(d)	Section 83(b). Within 30 days after the date of any exercise of Options, Optionee shall
make an effective election with the Internal Revenue Service under Section 83(b) of the Internal Revenue Code and the regulations
promulgated thereunder in the form of Exhibit D attached hereto. Option shall also include a copy of such election in its
current year’s tax return.

 

		6.	Repurchase Option.

 

		(a)	Upon the death, Disability or termination or expiration for any other reason of Optionee’s employment
or independent contractor relationship with, or service to, the AdTheorent Companies, other than the Optionee’s termination for
Good Reason (each, a “Termination Event”), the Company shall have the right, but not the obligation, to purchase all
or any portion of the Participant Interests held by any member of Optionee’s Member Group (all such Participant Interests, collectively,
the “Repurchased Interests”; and such members of Optionee’s Member Group, collectively, the “Repurchase
Sellers”) at a price per Participation Interest equal to the Repurchase Price for each such Participation Interest by delivering
a written notice of such election to the Repurchase Sellers within 120 days after the occurrence of such Termination Event (the date of
such written notice, the “Repurchase Notice Date”). The “Repurchase Price” for the Repurchased Interests
shall mean (i) their Fair Market Value if such termination occurred as a result of the death or Disability of Optionee or the termination
of Optionee’s employment or independent contractor relationship with, or service to, the AdTheorent Companies by a AdTheorent Company
without Cause or by the Optionee for any reason other than Good Reason, or (B) $1.00 (one dollar) in the aggregate for all Repurchased
Interests if the termination or expiration of Optionee’s employment or independent contractor relationship with, or service to,
the AdTheorent Companies occurred for Cause.

 

		(b)	The Company may assign its rights under this Section 6 to one or more Voting Members. If more
than one eligible Voting Member elects to purchase the Repurchased Interests, they may do so pro rata based on the number of Voting Class A
Interests held by each of them or in such other proportions as they may agree. No member of a Member Group of Optionee shall be eligible
to purchase any Repurchased Interests under this Section 6.

 

		(c)	If the Company elects to purchase any Repurchased Interests pursuant to this Section 6, to
the extent permitted by the AdTheorent Companies’ credit facilities in effect from time to time and applicable law and to the extent
the Company has cash available, the purchase price shall be payable in cash with the balance of the purchase price to be paid in the form
of an unsecured fully subordinated promissory note issued by the Company (i) bearing interest at a fixed rate equal to the “prime
rate” as published in The Wall Street Journal on the Repurchase Notice Date and (ii) (A) maturing in whole or in part,
as applicable, on the earliest date on which the foregoing conditions are satisfied as to all or any portion of the note balance and (B) to
the extent not earlier repaid, maturing in whole upon the bankruptcy or insolvency of the Company. The applicable Repurchase Seller and
its successors and assigns will, from time to time, execute such reasonable subordination agreements as are requested by any AdTheorent
Company’s current and future lenders. If a Voting Member elects to purchase any Repurchased Interests pursuant to this Section 6,
the purchase price with respect to such Repurchased Interests shall be payable in cash or such other form of consideration agreed to by
the parties.

 

     

     

    

 

		(d)	The Company and/or eligible Voting Members, as applicable, will designate in writing to the Repurchase
Sellers, the time, date and place of any purchase under this Section 6, provided that such purchase shall occur within thirty
(30) days of the date of the election by the Company and/or such Voting Members, as applicable, to consummate such transaction. At the
closing of a purchase pursuant to this Section 6, each Repurchase Seller shall make such representations and warranties relating
to the sale, transfer and ownership of such Repurchased Interests and execute and deliver such other documents and instruments, as the
Company and/or Voting Members, as applicable, may reasonably request, including, but not limited to, a representation and warranty that
each such Repurchase Seller is conveying to the Company and/or Voting Members, as applicable, all of the Repurchased Interests free and
clear of all liens, claims and encumbrances, except for those liens, claims and encumbrances set forth in the Operating Agreement. If
the Company and/or Voting Members, as applicable, shall be ready, willing and able, at the time and place and in the amount and form provided
in this Section 6 to deliver the consideration for any Repurchased Interests to be purchased in accordance with this Section 6
and a Repurchase Seller shall not comply with its obligations hereunder, then from and after such time, such Repurchase Seller shall no
longer have any rights as an Interest Holder or otherwise with respect to such Repurchased Interests (other than the right to receive
payment of the Repurchase Price in accordance with this Section 6), and such Repurchased Interest shall be deemed purchased
in accordance with the applicable provisions hereof and the Company and/or Voting Members, as applicable, shall be deemed the owner and
holder of such Repurchased Interest.

 

		7.	Confidentiality; Restrictive
Covenants; Other Agreements.

 

		(a)	Confidential Information.

 

		(i)	Optionee acknowledges that all Confidential Information (as defined below) obtained by him while employed
by the Company or its Subsidiaries or Affiliates concerning the business or affairs of the Company or any Subsidiary or Affiliate are
the property of the Company or such Subsidiary or Affiliate and constitute a protectable business interest of the Company and its Subsidiaries
or Affiliates. Optionee acknowledges that the Confidential Information has been generated at great effort and expense by the Company,
its Subsidiaries and Affiliates and their predecessors, and has been reasonably maintained in a confidential manner by such persons and
entities. Optionee does not claim any rights to or lien on any Confidential Information. Optionee will immediately notify the Company
of any unauthorized possession, use, disclosure, copying, removal or destruction, or attempt thereof, of any Confidential Information
by anyone of which the Optionee becomes aware and of all details thereof. Optionee shall take all reasonably appropriate steps to safeguard
(including by abiding by all Company and Subsidiary policies with respect to) Confidential Information and to protect it against disclosure,
misuse, espionage, loss and theft. Therefore, Optionee agrees that, indefinitely as to trade secrets for so long as the information remains
a trade secret under applicable law and for five years as to all other Confidential Information, he shall not disclose, furnish, make
available or utilize, directly or indirectly, any Confidential Information without the prior written consent of the Operating Board, unless
and to the extent that the Confidential Information becomes generally known to and available for use by the public other than as a result
of Optionee’s acts or omissions. Optionee shall deliver to the Company at the termination or expiration of his employment with the
Company, or its Subsidiaries or Affiliates, or at any other time the Company may request, all memoranda, notes, plans, records, reports,
computer tapes, computers, printouts and software and other documents and data (and copies thereof) embodying or relating to the Confidential
Information, Inventions (as defined below) or the business of the Company, or any of its Subsidiaries, or Affiliates which he may
then possess or have under his control.

 

     

     

    

 

		(ii)	As used in this Agreement, the term “Confidential Information” means any and all confidential,
proprietary or trade secret information, whether disclosed, directly or indirectly, verbally, in writing or by any other means in tangible
or intangible form, including that which is conceived or developed by Optionee, applicable to or in any way related to: (i) the present
or future business and assets of the Company and its Subsidiaries and Affiliates; (ii) the research and development of the Company
and its Subsidiaries and Affiliates; or (iii) the business of any client, customer, supplier, vendor or other business relation of
the Company and its Subsidiaries and Affiliates. Such Confidential Information includes the following property or information of the Company
and its Subsidiaries and Affiliates, by way of example and without limitation, trade secrets, processes, formulas, data, program documentation,
customer lists, designs, drawings, algorithms, source code, object code, know-how, improvements, inventions, licenses, techniques, all
plans or strategies for marketing, development and pricing, business plans, financial statements, profit margins and all information concerning
existing or potential clients, suppliers, employees and vendors. Confidential Information of the Company and its Subsidiaries and Affiliates
also means all similar information disclosed to the Company and its Subsidiaries and Affiliates by third parties which is subject to confidentiality
obligations. Notwithstanding the foregoing, the provisions of this Section 7(a) shall not apply in the following circumstances:
(1) when disclosure of Confidential Information is required by law or by any court, arbitrator, mediator or administrative or legislative
body; provided, that prior to such disclosure Optionee shall provide to the Company and its Subsidiaries and Affiliates prompt
notice of such required disclosure to enable such entities to seek a protective order or other relief, and reasonably cooperate with the
such entities in connection with seeking any such order or other relief; or (2) with respect to Confidential Information that becomes
generally known to the public other than due to (A) Optionee’s violation of this Agreement or any other obligation or duty
to the Company, its Subsidiaries or Affiliates or (B) a disclosure by a third party who owes the Company, its Subsidiaries or its
Affiliates an obligation of confidence in relation to such Confidential Information.

 

     

     

    

 

		(iii)	During the term of Optionee’s employment with the Company, its Subsidiaries or Affiliates, including
the period following the expiration of the Employment Period, Optionee shall be prohibited from using or disclosing any confidential information
or trade secrets that Optionee may have learned through any prior employment. If at any time during his employment with the Company or
any Subsidiary or Affiliate, Optionee believes he is being asked to engage in work that will, or will be likely to, jeopardize any confidentiality
or other obligations Optionee may have to former employers or other parties, Optionee shall immediately advise the Operating Board and
provide it with documents pertaining thereto. Optionee represents and warrants that he is not aware of any confidential information or
trade secrets of any prior employers that he will need or rely on in carrying out his duties and responsibilities hereunder.

 

		(iv)	Notwithstanding the foregoing, pursuant to 18 U.S.C. § 1833(b)(1): “An individual shall not
be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that (A) is
made (i) in confidence to a federal, state, or local government official, either directly or indirectly, or to an attorney; and (ii) solely
for the purpose of reporting or investigating a suspected violation of law; or (B) is made in a complaint or other document filed
in a lawsuit or other proceeding, if such filing is made under seal.” Any employee, contractor or consultant who is found to have
wrongfully misappropriated trade secrets may be liable for, among other things, exemplary damages and attorneys’ fees.

 

		(b)	Inventions, Patents and Intellectual Property.

 

		(i)	Optionee covenants and agrees that all Inventions (as defined below) shall be the sole and exclusive property
of the Company and its Subsidiaries.

 

     

     

    

 

		(ii)	As used in this Agreement, the term “Inventions” means any and all inventions, developments,
discoveries, improvements, works of authorship, concepts or ideas, or expressions thereof, whether or not subject to patents, copyright,
trademark, trade secret protection or other intellectual property right protection (in the United States or elsewhere), and whether or
not reduced to practice, conceived or developed by Optionee while employed with the Company, which relate to or result from the actual
or anticipated business, work, research or investigation of the Company and its Subsidiaries or which are suggested by or result from
any task assigned to or performed by Optionee for the Company and its Subsidiaries or any of its Affiliates.

 

		(iii)	Optionee acknowledges that all original works of authorship which are made by him (solely or jointly)
are works made for hire under the United States Copyright Act (17 U.S.C., et seq.).

 

		(iv)	Optionee agrees to promptly disclose to the Company all Inventions and all work product relating thereto.
This disclosure will include complete and accurate copies of all source code, object code or machine readable copies, documentation, work
notes, flow charts, diagrams, test data, reports, samples and other tangible evidence or results (collectively, “Tangible Embodiments”)
of such Inventions and related work product. All Tangible Embodiments of any Invention or work product related thereto will be deemed
to have been assigned to the Company (or any applicable Subsidiary) as a result of the act of expressing any Invention therein.

 

		(v)	Optionee hereby assigns to the Company (together with the right to prosecute or sue for infringements
or other violations of the same) the entire worldwide right, title and interest to any such Inventions, and Optionee agrees to perform,
during and after employment, all acts deemed necessary or desirable by the Company to permit and assist the Company in registering, recording,
obtaining, maintaining, defending, enforcing and assigning Inventions or works made for hire in any and all countries. Optionee hereby
irrevocably designates and appoints the Company and its duly authorized officers and agents as Optionee’s agents and attorneys in
fact to act for and in Optionee’s behalf and instead of Optionee, to execute and file any documents and to do all other lawfully
permitted acts to further the above purposes with the same legal force and effect as if executed by Optionee. The foregoing designation
and appointment shall constitute an irrevocable power of attorney and are, and are deemed by the Company and Optionee to be, coupled with
an interest.

 

		(vi)	Without limiting the generality of any other provision of this Section 7(b), Optionee hereby
authorizes the Company and its Subsidiaries (and their successors and assigns) to make any desired changes to any part of any Invention,
to combine it with other materials in any manner desired, and to withhold Optionee’s identity in connection with any distribution
or use thereof alone or in combination with other materials.

 

     

     

    

 

		(vii)	This Section 7(b) does not apply to any invention for which no equipment, supplies, facility
or trade secret information of the Company or its Subsidiaries was used and which was developed entirely on Optionee’s own time,
unless (1) the invention relates (a) to the business of the Company or its Subsidiaries or (b) to the Company’s or
its Subsidiaries’ actual demonstrably anticipated research or development; or (2) the invention results from any work performed
by Optionee for the Company and its Subsidiaries.

 

		(viii)	The obligations of Optionee set forth in this Section 7(b) (including, but not limited
to, the assignment obligations) will be binding upon Optionee and Optionee’s executors, administrators and other representatives.

 

		(ix)	Optionee represents that he has made no Inventions prior to employment by the Company and its Subsidiaries.

 

		(c)	Cooperation. Optionee agrees to cooperate with the AdTheorent Companies, whether during Optionee’s
employment with any AdTheorent Company or thereafter, to (i) upon reasonable notice by the Company, voluntarily provide thorough
and accurate information and testimony to and on behalf of the AdTheorent Companies regarding (A) any investigation, litigation,
or claims initiated by, or brought or threatened against, any AdTheorent Company, including, but not limited, to meetings with any AdTheorent
Company’s counsel and testifying at depositions, trials, or other proceedings and (B) any dispute between any AdTheorent Company
and any other person or entity arising from or related to any act or omission that actually or allegedly occurred during Optionee’s
employment by any AdTheorent Company; (ii) reasonably accommodate his or her schedule to cooperate with any AdTheorent Company and
its counsel with respect to any such matters; and (iii) except as may be required by law, not disclose to anyone who is not directing
or assisting an AdTheorent Company in any such investigation, litigation, claim, or dispute, other than Optionee’s attorney, the
fact of or subject matter of the investigation, litigation, claim, or dispute; provided, however, that: (x) the Company
shall, to the full extent permitted by law, reimburse Optionee for reasonable travel, legal and other similar out-of-pocket expenses that
Optionee incurs in connection with providing such information or assistance after the termination of his or her employment with all AdTheorent
Companies that are approved in advance and in writing by the Company and supported by documentation promptly supplied by Optionee that
is reasonably deemed adequate by the Company; and (y) in engaging in any conduct described in this Section 7(c) after
the termination of his or her employment with all AdTheorent Companies, Optionee shall not act in the capacity of an employee of any AdTheorent
Company, and such assistance shall not make Optionee eligible to participate in any AdTheorent Company’s employee benefit plans
or programs. Notwithstanding the foregoing, Optionee’s obligation to provide cooperation hereunder shall not unreasonably interfere
with Optionee’s current employment (if Optionee is no longer employed by the AdTheorent Companies) and any such cooperation shall
be subject to Optionee’s agreement on scheduling, which shall not be unreasonably withheld.

 

     

     

    

 

		(d)	Non-Compete, Non-Solicitation. Optionee acknowledges that in the course of his employment with
the Company or any of its Subsidiaries or Affiliates, or their predecessors or successors, he has been or will be given access to and
has or will become familiar with their trade secrets and with other Confidential Information. If any of such Confidential Information
is disclosed to or used by competitors or potential competitors, such disclosure would cause irreparable harm to the Company, and as a
result, Optionee and the Company desire to provide the Company with adequate protection from the unauthorized disclosure or use of such
Confidential Information. In addition, the Optionee acknowledges that: (i) the Company and its Subsidiaries are and will be engaged
in the Business (as defined below) during the Employment Period and thereafter; (ii) Optionee is one of a limited number of persons
who is and will be developing the Business; (iii) the agreements and covenants contained in this Section 7(d) are
essential to protect the Company and its Subsidiaries and the goodwill of the Business and are a condition precedent to the Company entering
into this Agreement; (iv) Optionee’s employment with the Company has special, unique and extraordinary value to the Company
and its Subsidiaries and the Company and its Subsidiaries would be irreparably damaged if Optionee were to provide services to any person
or entity in violation of the provisions of this Agreement and (v) Optionee agrees that he will not challenge the reasonableness
of the Noncompete Period (as defined below), the Nonsolicit Period (as defined below) and the Restricted Territories (as defined below)
or the scope of coverage in any suit or proceeding regarding this Section 7(d), regardless of who initiates such suit or proceeding.
Therefore, and in further consideration of the compensation to be paid to Optionee hereunder and in connection with his employment, and
to protect the Company’s and its Subsidiaries’ and Affiliates’ Confidential Information, business interests and goodwill:

 

		(i)	Optionee agrees that, during the term of his employment with the Company, its Subsidiaries or Affiliates,
including employment following the expiration or termination (for any reason) of the Employment Period and for one (1) year thereafter
(the “Noncompete Period”), he shall not directly or indirectly (whether as an owner, partner, shareholder, member,
agent, officer, director, manager, employee, independent contractor, consultant, or otherwise) own any interest in, manage, control, participate
in, consult with, render services for, become employed by, any business competing with the businesses of the Company as of the date of
Optionee’s termination of employment or its Subsidiaries or Affiliates, including, without limitation, the selling, designing and
executing of mobile or cross device media advertising campaigns utilizing predictive targeting, user identification and other targeting
and optimization methods and the providing of solutions for cross device tracking and attribution measurement and tracking, and any other
businesses as they exist or are in process during the course of Optionee’s employment with the Company, its Subsidiaries or Affiliates
and on the date of the termination or expiration of the Optionee’s employment with the Company, its Subsidiaries or Affiliates,
within any geographical area in which the Company or its Subsidiaries or Affiliates engage or have immediate plans to engage in such businesses,
including in the Restricted Territories (the “Business”). “Restricted Territories” shall mean North
America. Nothing contained in this Section 7(d)(i) shall be construed to prevent Optionee from investing in the stock
of any corporation listed on a national securities exchange or traded in the over the counter market, but only if Optionee and Optionee’s
associates (as such term is defined in Regulation 14(A) promulgated under the Securities Exchange Act of 1934, as then in effect),
collectively, do not own more than an aggregate of two percent of the stock of such corporation

 

     

     

    

 

		(ii)	During and for a period of one year after termination of the Optionee’s employment with the Company,
its Subsidiaries or Affiliates, including employment following the expiration or termination (for any reason) of the Employment Period
and for one year thereafter (the “Nonsolicit Period”), Optionee shall not directly or indirectly (whether as an owner,
partner, shareholder, member, agent, officer, director, manager, employee, independent contractor, consultant, or otherwise): (i) induce
or attempt to induce any officer, employee or consultant of the Company or any of its Subsidiaries or Affiliates to leave the Company
or such Subsidiary or Affiliate, (ii) hire any person who was an officer, employee or consultant of the Company at any time during
the 180-day period immediately prior to the date on which such hiring would take place or any Subsidiary or Affiliate at the date of termination
of the Optionee’s employment with the Company, or any of its Subsidiaries or Affiliates or at any time during the 180 days immediately
prior to the date of the termination of the Optionee’s employment with the Company, its Subsidiaries or Affiliates (it being conclusively
presumed by the parties so as to avoid any disputes under this Section 7(d)(ii) that any such hiring within such 180-day
period is in violation of clause (i) above), (iii) call on, solicit or provide any products or services that compete with the
products and services offered by the Company at the time to any customer, supplier, distributor, licensee, licensor, franchisee or other
business relation of the Company or any of its Subsidiaries or Affiliates (including any Person that was a customer, supplier or other
potential business relation of the Company, or any of its Subsidiaries or Affiliates at any time during the twelve-month period immediately
prior to such call, solicitation or service), or induce or attempt to induce such Person to cease doing business with the Company or any
of its Subsidiaries or Affiliates or (iv) in any way intentionally interfere with the relationship between any customer, supplier,
distributor, licensee, licensor, franchisee, or other business relation of the Company or any of its Subsidiaries or Affiliates (including,
without limitation, making any negative or disparaging statements or communications regarding the Company or any of its Subsidiaries or
Affiliates).

 

     

     

    

 

		(iii)	The Optionee understands that the foregoing restrictions may limit his ability to earn a livelihood in
a business similar to the business of the Company and its Subsidiaries or Affiliates, but he nevertheless believes that he has received
and will receive sufficient consideration and other benefits as an executive, a managerial or a key employee of the Company and as otherwise
provided hereunder to clearly justify such restrictions which, in any event (given his education, skills and ability), the Optionee does
not believe would prevent him from otherwise earning a living. Optionee acknowledges that the Company’s and its Subsidiaries’
and Affiliates’ businesses have been conducted or will soon be conducted throughout the Restricted Territories and that the geographic
restrictions and time periods, as well as all other restrictions and covenants in this Section 7(d) are reasonable and
necessary, and supported by good and valuable consideration, in order to protect a protectable interest of the Company’s, and its
Subsidiaries’ and Affiliates’ businesses, and that Optionee has reviewed the provisions of this Agreement with his legal counsel.
In addition, during the Noncompete Period, Optionee shall provide a copy of this Agreement, including, without limitation, Sections
7(a) through (d), to any prospective or subsequent employer or other person in connection with any employment or consulting
services to be performed by Optionee such that any such employer or other person is aware of and has a copy of the restrictions and other
obligations, terms and conditions set forth in such sections. Optionee hereby authorizes the Company at its reasonable discretion to contact
any such prospective or subsequent employer or other person and inform them of this Agreement or any other applicable and relevant policy
or agreement between Optionee and the Company or its Affiliates or Subsidiaries that may be in effect at the time that Optionee’s
employment with the Company or its Affiliates or Subsidiaries ends.

 

		(iv)	If, at the time of enforcement of this Section 7(d), a court or arbiter shall hold that the
duration, scope or area restrictions stated herein are unreasonable under circumstances then existing, the parties agree that the maximum
duration, scope or area reasonable under such circumstances shall be substituted for the stated duration, scope or area and that the court
shall be allowed to revise the restrictions contained herein to cover the maximum period, scope and area permitted by law.

 

		(v)	In the event of the breach or a threatened breach by Optionee of any of the provisions of this Section 7(d),
the Company (and/or its Subsidiaries or Affiliates), in addition and supplementary to other rights and remedies existing in its (or their)
favor, shall be entitled to specific performance of this Section 7(d), including temporary, preliminary and/or permanent injunctive
or other equitable relief from a court of competent jurisdiction in order to stop and/or prevent any violations of the provisions hereof
(without posting a bond or other security). In addition, in the event of an alleged breach or violation by Optionee of this Section 7(d),
the restricted periods set forth in this Section 7(d) shall be tolled until such breach or violation has been duly cured.

 

     

     

    

 

		8.	Definitions.

 

“Adjusted EBITDA”
means, with respect to a given period, the adjusted amount equal to the sum of (a) net income during the applicable period, plus,
(b) to the extent (but only to the extent) deducted in determining such net income, without duplication, (i) all interest expense
for such period, (ii) all charges against net income for such period for federal, state, provincial and local Income Taxes, (iii) all
depreciation expenses for such period, (iv) all amortization expenses for such period, (v) all fees and expenses paid by the
AdTheorent Companies pursuant to that certain Professional Services Agreement and Transaction Services Agreement, in each case among H.I.G.
Capital, LLC, AdTheorent Acquisition Corporation and AdTheorent, Inc. for such period and (vi) all extraordinary, out-of-period
or non-recurring or non-cash expenses or losses, minus, (c) to the extent (but only to the extent) added in determining such
net income (i) all interest income during such period, and (ii) any extraordinary, out-of-period or non-recurring or non-cash
income or gains (including gains on the sales of assets outside of the ordinary course of business consistent with past custom and practice
), to the extent realized during such period, in each case calculated in accordance with GAAP. With respect to any mergers, acquisitions,
divestitures and/or similar business combinations directly relating to the Company or its Subsidiaries after the date hereof, the Operating
Board shall equitably adjust the Adjusted EBITDA ranges (including with respect to any acceleration related targets) in its good faith
discretion for the applicable years due to such mergers, acquisitions, divestitures and/or similar business combinations.

 

“Cause”
has the meaning set forth in the Employment Agreement.

 

“Covered Entity”
means every Affiliate of Optionee, and every business, association, trust, corporation, partnership, limited liability company, proprietorship
or other entity in which Optionee, his or her spouse or any of his or her children has a direct or indirect ownership interest other than
any corporation listed on a national securities exchange or traded in the over-the-counter market, provided that Optionee is not directly
or indirectly involved in the business of said corporation and further provided that Optionee and Optionee’s associates (as such
term is defined in Regulation 14(A) promulgated under the Securities Exchange Act of 1934, as in effect on the date hereof), collectively,
do not own more than an aggregate of two percent (2%) of the stock of such corporation.

 

“Disability”
means your inability, due to illness, accident, injury, physical or mental incapacity or other disability, to carry out effectively your
duties and obligations to the Company or to participate effectively and actively in the management of the Company for a period of at least
90 consecutive days or for shorter periods aggregating at least 120 days (whether or not consecutive) during any twelve-month period,
as determined in the reasonable judgment of the Operating Board.

 

     

     

    

 

“Employment Agreement”
means that certain Employment Agreement by and between AdTheorent, Inc. and Optionee, dated as of December 22, 2016 (as the
same may be amended, supplemented or otherwise modified from time to time in accordance with its terms.

 

“Fair Market Value”
has the meaning given to such term in the Operating Agreement.

 

“GAAP”
means United States generally accepted accounting principles consistently applied, as in effect from time to time.

 

“Operating Agreement”
means the Company’s Operating Agreement dated as of December 22, 2016 (as the same may be amended, supplemented or otherwise
modified from time to time in accordance with its terms).

 

“Participant Interests”
shall have the meaning set forth in the preamble. Subject to the restrictions on transfer set forth herein and the Operating Agreement,
all Participant Interests shall continue to be Participant Interests in the hands of any holder other than Optionee (except for the Company)
and, except as otherwise provided herein or in the Operating Agreement, each such other holder of Participant Interests shall succeed
to all rights and obligations attributable to Optionee as a holder of Participant Interests hereunder. Participant Interests shall also
include the Company’s Interests issued with respect to Participant Interests by way of an Interest split, Interest dividend
or other recapitalization.

 

“Securities Act”
means the Securities Act of 1933, as amended from time to time.

 

9.            Notices.
Any notice provided for in this Agreement shall be in writing and shall be either personally delivered, sent by reputable overnight courier
service, sent by pdf attachment to email (in each case, with hard copy to follow by regular mail) or mailed by first class mail, return
receipt requested, to the recipient at the address below indicated:

 

To
the Company:

 

AdTheorent
Holding Company, LLC

c/o H.I.G. Growth Partners, LLC

500 Boylston Street

20th Floor

Boston, MA 02116

		Attention:	Nik Shah

Eric
Tencer

Danielle
Qi

		Email:	nshah@higgrowth.com

etencer@higgrowth.com

dqi@higgrowth.com

 

     

     

    

 

with
a copy to:

 

Paul
Hastings LLP

71 S. Wacker Drive

Forty-Fifth Floor

Chicago, IL 60606

		Attention:	Amit Mehta

Email: amitmehta@paulhastings.com

 

To
Optionee:

 

To the address set forth on the signature page hereto,

 

or such other address or to the attention of such
other person or entity as the recipient party shall have specified by prior written notice to the sending party. Any notice under this
Agreement shall be deemed to have been given (i) when personally delivered or sent by email (with hard copy to follow), (ii) one
day after being sent by reputable overnight express courier (charges prepaid) or (iii) five days following mailing by certified or
registered mail, postage prepaid and return receipt requested.

 

		10.	General Provisions.

 

		(a)	Severability and Judicial Modification. Whenever possible, each provision of this Agreement will
be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held to be
invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality
or unenforceability will not affect any other provision or any other jurisdiction, but this Agreement will be reformed, construed and
enforced in such jurisdiction as if such invalid, illegal or unenforceable provision had never been contained herein.

 

		(b)	Complete Agreement. This Agreement and those documents expressly referred to herein (including,
but not limited to, the Plan and the Operating Agreement) embody the complete agreement and understanding among the parties hereto and
supersede and preempt any prior understandings, agreements or representations by or among the parties hereto, written or oral, which may
have related to the subject matter hereof in any way; provided, however, that the restrictive covenants contained in this
Agreement shall be in addition to, and not in lieu of, and shall not in any way limit the enforceability of, any restrictive covenant
covering similar subject matter contained in any other agreement to which Optionee is a party.

 

		(c)	Counterparts. This Agreement may be executed in separate counterparts, each of which is deemed
to be an original and all of which taken together shall constitute one and the same agreement and shall become effective when one or more
counterparts have been signed by each of the parties hereto and delivered to the other. This Agreement and any amendments hereto, to the
extent signed and delivered by means of a facsimile machine or other electronic transmission (including transmission in portable document
format by electronic mail), shall be treated in all manner and respects and for all purposes as an original agreement and shall be considered
to have the same binding legal effect as if it were the original signed version thereof delivered in person.

 

     

     

    

 

		(d)	Successors and Assigns. Except as otherwise provided herein, this Agreement shall bind and inure
to the benefit of and be enforceable by Optionee, the Company, and their respective successors and assigns (including subsequent holders
of Participant Interests); provided that the rights and obligations of Optionee under this Agreement shall not be assignable except in
connection with a permitted transfer of Participant Interests under the Operating Agreement.

 

		(e)	Choice of Law. All other questions concerning the construction, validity, enforcement and interpretation
of this Agreement and the exhibits hereto shall be governed by the internal law, and not the law of conflicts, of the State of Delaware.

 

		(f)	Remedies. Each of the parties to this Agreement shall be entitled to enforce its rights under this
Agreement specifically, to recover damages and costs (including reasonable attorney’s fees) caused by any breach of any provision
of this Agreement and to exercise all other rights existing in its favor. The parties hereto agree and acknowledge that money damages
would not be an adequate remedy for any breach of the provisions of this Agreement and that the Company may in its sole discretion apply
to any court of law or equity of competent jurisdiction (without posting any bond or deposit, having to show that money damages will be
inadequate or impossible to determine or proving special damages or irreparable injury) for specific performance and/or other injunctive
relief in order to enforce or prevent any violations of the provisions of this Agreement. Optionee acknowledges, however, that no specification
in this Agreement of a specific legal or equitable remedy may be construed as a waiver of or prohibition against pursuing other legal
or equitable remedies in the event of a breach of this Agreement by Optionee. Optionee shall be liable for any breach by any Covered Entity
of this Agreement.

 

		(g)	No Strict Construction. The parties hereto have participated jointly in the negotiation and drafting
of this Agreement. In the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted
jointly by the parties hereto, and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship
of any of the provisions of this Agreement.

 

		(h)	Amendment and Waiver. The provisions of this Agreement may be amended and waived only with the
prior written consent of the Company (with approval by the Operating Board) and Optionee; provided, however, that the Company
(with approval by the Operating Board) may amend this Agreement without the consent of Optionee if such amendment does not materially
and adversely affect the Optionee in a manner that is disproportionate to the other Interest Holders.

 

		(i)	Business Days. If any time period for giving notice or taking action hereunder expires on a day
which is a Saturday, Sunday or legal holiday in the state in which the Company’s chief executive office is located, the time period
shall be automatically extended to the business day immediately following such Saturday, Sunday or holiday.

 

     

     

    

 

		(j)	Withholding. The Company shall be entitled, if necessary or desirable, to withhold from you from
any amounts due and payable by the Company to you (or secure payment from you in lieu of withholding) the amount of any withholding or
other tax due from the Company with respect to any Option Shares issuable under this Plan, and the Company may defer such issuance unless
indemnified by you to its satisfaction.

 

		(k)	Adjustments. In the event of a reorganization, recapitalization, Interest dividend or Interest
split, or combination or other change in the Interest, the Operating Board may, in order to prevent the dilution or enlargement of rights
under outstanding Options, make such adjustments in the number and type of Participant Interests authorized hereunder and the Exercise
Price specified herein as may be determined to be appropriate and equitable.

 

[Signature page follows.]

 

     

     

    

 

IN WITNESS WHEREOF, the parties
hereto have executed this Participant Interest Agreement on the date first written above.

 

 

	 	ADTHEORENT HOLDING COMPANY, LLC
	 	 
	 	 
	 	By:	/s/ Eric Tencer
	 	Name: Eric Tencer
	 	Title: Vice President + Secretary
	 	 
	 	 
	 	OPTIONEE:
	 	 
	 	 
	 	/s/ James Lawson
	 	Name: James Lawson

 

Number
of Options:  605,000          

 

Percentage
of Time Options:   50%

 

Percentage
of Performance Options:   50%

 

Exercise
Price Per Participant Interest: As determined by the written Internal Revenue Code Section 409A valuation report performed
with respect to the value of each Participant Interest, as reflected and contained in the Company’s books and records. As of the
Grant Date the Exercise Price is $1.15 per Participant Interest.

 

Optionee’s Contact Information:

 

James Lawson                                 

[_______________]____________

[_______________]____________

____________________________

Tel: [_________]______________

E-mail: [____________]________

 

Optionee’s
State of Residence: [___]________________

 

     

     

    

 

EXHIBIT A

 

OPERATING AGREEMENT

 

(See attached)

 

     

     

    

 

EXHIBIT B

 

JOINDER AGREEMENT

 

Reference is made to that certain Operating Agreement
of AdTheorent Holding Company, LLC, a Delaware limited liability company (the “Company”), dated as of December 22,
2016 (as amended, modified, supplemented and in effect from time to time, the “Agreement”), by and among those persons
who execute the Agreement from time to time. Except as otherwise indicated, capitalized terms used herein are defined as set forth in
the Agreement.

 

The undersigned, in order to become a Member and
Management Member of the Company, agrees that he or she hereby becomes a party to the Agreement, subject to all of the restrictions, conditions,
and obligations applicable to the Management Members as set forth in the Agreement.

 

This Joinder Agreement shall take effect and shall
become a part of said Agreement immediately upon execution.

 

Executed as of                           ,2019
under the laws of the State of Delaware.

 

 

	 	 
	 	 
	 	Name:	 

 

 

	ACCEPTED AND AGREED:	 
	 	 
	AdTheorent Holding Company, LLC	 
	 	 
	 	 
	By:	                         	 
	Name:	 	 
	Title:	 	 

 

     

     

    

 

EXHIBIT C

 

SPOUSAL CONSENT

 

This spousal consent is being
delivered in connection with the issuance of Non-Voting Class C Interests of AdTheorent Holding Company, LLC, a Delaware limited
liability company (the “Company”), to _____________ (“Participant”) pursuant to that certain Participant
Interest Agreement between the Company and the Participant (the “Agreement”). The undersigned spouse of Participant
hereby acknowledges that I have read the Agreement and that I understand its contents. I am aware that the Agreement and the Operating
Agreement of Company (as amended, modified, supplemented and in effect from time to time, the “Operating Agreement”)
provides for forfeiture and/or repurchase of my spouse’s Non-Voting Class C Interests under certain circumstances and imposes
restrictions on the transfer of such Non-Voting Class C Interests. I am also aware that my spouse has executed a Joinder Agreement
to the Operating Agreement which contains certain provisions governing the Non-Voting Class C Interests. I agree that my spouse’s
interest in the Non-Voting Class C Interests is subject to the Agreement and the Operating Agreement and any interest I may have
in such Non-Voting Class C Interests shall be irrevocably bound by the Agreement and the Operating Agreement and further that my
community property interest, if any, shall be similarly bound by the Agreement and the Operating Agreement.

 

I am aware that the legal,
financial and other matters contained in the Agreement and the Operating Agreement are complex and I am free to seek advice with respect
thereto from independent counsel. I have either sought such advice or determined after carefully reviewing the Agreement and the Operating
Agreement that I will waive such right.

 

 

	 	 	 
	 	 	 
	 	 
	 	 
	 	Witness

 

     

     

    

 

EXHIBIT D

 

83(b) Election

 

(See attached)

 

     

     

    

 

83(b) Election

 

Election to Include Value of Restricted Property
in Gross Income

in Year of Transfer Under Code §83(b)

 

The undersigned hereby elects
pursuant to §83(b) of the Internal Revenue Code with respect to the property described below and supplies the following information
in accordance with the regulations promulgated thereunder:

 

		1.	The name, address and taxpayer identification number of the undersigned are:

 

	Name:	___________________
	Address:	___________________
	City, State, Zip:	___________________
	SSN:	___________________

 

		2.	Description of property with respect to which the election is being made:

 

_____________ Non-Voting Class C
Interests (the “Units”) of AdTheorent Holding Company, LLC, a Delaware limited liability company (the “Company”).

 

		3.	The date on which property was transferred is ______ __, ____.

 

The taxable year to which this election
relates is calendar year ____.

 

		4.	The nature of the restriction(s) to which the property is subject is:

 

The undersigned is party to that certain
Participant Interest Agreement (the “Agreement”) entered into between the undersigned and the Company. Pursuant to
the Agreement, upon the death, Disability or termination or expiration for any other reason of the undersigned’s employment or independent
contractor relationship with, or service to, the Company and its Subsidiaries, the Company shall have the right, but not the obligation,
to purchase all or any portion of the Participant Interests held by the undersigned at a price per Participation Interest equal to either
(depending on the reason for such termination) the Fair Market Value (as defined in the Operating Agreement) of the Participant Interests
as determined by the Company or $1.00 in the aggregate.

 

Additionally, the undersigned is subject
to restrictions on transferability of the Units under the Operating Agreement of the Company (the “Operating Agreement”).

 

		5.	Fair market value:

 

The fair market value at time of issuance
(determined without regard to any restrictions other than restrictions which by their term will never lapse) of the Units is $___ per
Unit.

 

		6.	Amount paid for property:

 

The amount paid by the undersigned for
the Units is $ 1.15 per Unit.

 

     

     

    

 

		7.	Furnishing statement to employer:

 

A copy of this statement has been furnished
to the Company.

 

 

Dated: _________________ ___, _____

 

	 	 
	 	[Name]Exhibit 10.18

 

EXECUTION VERSION

 

EMPLOYMENT AGREEMENT

 

THIS EMPLOYMENT AGREEMENT (this
 “Agreement”) is made as of December 22, 2016 (the “Effective Date”), between AdTheorent, Inc.,
a Delaware corporation (the “Company”), and James Lawson (“Executive”).

 

In consideration of the mutual
covenants contained herein and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

 

1.     Employment.
The Company shall employ Executive, and Executive hereby accepts employment with the Company, upon the terms and conditions set forth
in this Agreement for the period beginning on the Effective Date and ending as provided in Section 4 hereof (the “Employment
Period”).

 

2.     Position
and Duties.

 

(a)          During
the Employment Period, Executive shall serve as the Managing Partner and Chief Legal Officer of the Company, reporting to the Board of
Directors of the Company, and subject to the power of the Board of Directors of the Company (the “Board) or officers of the
Company assigned by the Board to expand or limit Executive’s duties, responsibilities, functions and authority in a manner reasonable
consistent with Executive’s title. Executive acknowledges and agrees that he owes a fiduciary duty of loyalty, fidelity and allegiance
to act at all times in the best interests of the Company and its Subsidiaries and Affiliates and to do no act which would, directly or
indirectly, injure the Company’s (and its Subsidiaries’ and Affiliates’) business, interests or reputation. In addition,
(i) Executive will use his best efforts to promote the interests, prospects and condition (financial and otherwise) and welfare of
the Company and its Subsidiaries and Affiliates and shall perform his duties and responsibilities to the best of his ability in a diligent,
trustworthy, businesslike and efficient manner and (ii) Executive shall comply at all times with all lawful policies and codes of
conduct of the Company and its Subsidiaries and Affiliates, as such policies and codes may change from time to time, that are provided
to Executive in writing (or as set forth in the employee handbook).

 

(b)          During
the Employment Period, Executive shall report to the Board and shall devote his best efforts and his full business time and attention
(except for permitted vacation periods and reasonable periods of illness or other incapacity) to the business and affairs of the Company
and its Subsidiaries and Affiliates. Executive may serve on the board of directors (or its equivalent) of noncompetitive, religious, civic
or charitable entities without the prior written approval of the Board so long as such service is not disruptive, or does not interfere
with Executive’s obligations hereunder, to the business of the Company or its Subsidiaries or Affiliates. Executive shall, if so
requested by the Company, also serve without additional compensation, as an officer, director or manager of any Subsidiary or Affiliate
of the Company.

 

     

     

    

 

(c)          During
the Employment Period, Executive will travel on business of the Company to the extent reasonably required by the Company in order to
perform Executive’s duties to the Company under this Agreement.

 

(d)          For
purposes of this Agreement, (i) “Subsidiary” means, to the extent applicable from time to time, any corporation
or other entity of which the securities or other ownership interests having the voting power to elect a majority of the board of directors
or other governing body are, at the time of determination, owned by the Company, directly or through one or more subsidiaries and (ii) “Affiliate”
of an entity means any other person or entity, directly or indirectly controlling, controlled by or under common control with an entity.

 

3.     Compensation
and Benefits.

 

(a)          During
the Employment Period, Executive’s base salary shall be $325,000 per annum or such other rate as adjusted by the Board (as increased
from time to time and as increased on a calendar year basis up to 6% consistent with past company practice starting for the calendar year
2017, the “Base Salary”), which salary shall be payable by the Company in regular installments in accordance with the
Company’s general payroll practices, less tax and other applicable withholdings. The Base Salary may be adjusted upward or downward
by the Board in its discretion from time to time; provided, however, that any reduction in the Base Salary must be proportional
to a reduction in the base salary of other similarly situated executive employees of the Company and, in any event, shall not be reduced
by more than 10% of such Executive’s then-current Base Salary; provided, further, that no reduction in the Base Salary
of Executive pursuant to this Section 3(a) shall occur prior to January 1, 2018. In addition, during the Employment
Period, Executive shall be entitled to participate in all of the Company’s benefit programs for which senior executives of the Company
are generally eligible, subject to the eligibility and participation requirements thereof.

 

(b)          During
the Employment Period, the Company shall reimburse Executive for all reasonable travel, meal and entertainment expenses incurred by him
in the course of performing his duties and responsibilities under this Agreement which are consistent with the Company’s policies
in effect from time to time with respect to travel, entertainment and other business expenses that are provided to Executive in writing
(or as set forth in the employee handbook), subject to the Company’s requirements with respect to reporting and documentation of
such expenses; provided that each reimbursement hereunder shall be requested in no event later than one year after Executive incurs
the expense for which reimbursement is sought and paid as soon as reasonably practicable and in no event later than 30 days after Executive
requests such reimbursement.

 

(c)          In
addition to the Base Salary, beginning with respect to the 2017 fiscal year of the Company (and payable in 2018), Executive will be eligible
to receive an annual bonus of up to 20% of his Base Salary, as determined by the Board, based on Executive’s performance and the
Company’s achievement of certain financial, operational and performance targets and other objectives to be established on an annual
basis by the Board. The bonus, if any, payable under this Section 3(c) shall be payable within 30 days following receipt
of the Company’s audited financial statements for the applicable year, but in no event later than two and a half months following
the end of such fiscal year, unless such payment is delayed due to an unforeseeable administrative impracticability, in which case, such
bonus will be paid as soon as administratively practicable thereafter, but in no event later than the end of the subsequent calendar year;
provided that Executive has not breached any provision of this Agreement or any other agreement with the Company and its Affiliates.
Notwithstanding the foregoing, nothing herein shall limit Executive’s right to receive his annual bonus with respect to the Company’s
2016 fiscal year in an amount up to 20% of Executive’s 2016 Base Salary, which shall be paid consistent with the past practice of
the Company, but only to the extent such amount has been accrued on the books and records of the Company as of the date hereof.

 

    	 	-2-	 

     

    

 

4.     Term.

 

(a)          The
Employment Period shall end on the second anniversary of the Effective Date, but shall automatically renew on the same terms and conditions
set forth herein for additional one-year periods unless the Company or Executive gives the other party written notice of its election
not to renew the Employment Period at least 60 days prior to the renewal date (a “Non-Renewal Notice”); provided
that (i) the Employment Period shall terminate prior to such date upon Executive’s resignation with or without Good Reason,
death or Permanent Disability (as defined below) and (ii) the Employment Period may be terminated by the Company at any time prior
to such date for Cause (as defined below) or without Cause. Executive shall give the Company at least 60 days prior written notice of
any resignation.

 

(b)          If
the Employment Period expires as a result of delivery of a Non-Renewal Notice by Executive, is terminated by the Company for Cause or
is terminated pursuant to Executive’s resignation without Good Reason, the Company shall have no further obligation to Executive
except for (i) Base Salary (including vacation if payable under Company policy) accrued but unpaid through the date of termination,
(ii) subject to the provisions of Section 3(b), reimbursement of any expense properly incurred by Executive through the
date of termination and (iii) any obligations required by applicable law (collectively, the “Accrued Obligations”).
The Accrued Obligations shall be paid in accordance with applicable law and Company policy.

 

(c)          The
Employment Period shall terminate immediately upon the death of Executive. If the Employment Period is terminated pursuant to this Section 4(c),
the Company shall have no further obligation to Executive (or his estate), except for the payment of (i) the Accrued Obligations,
which shall be paid in accordance with Section 4(b), (ii) a pro-rated portion of his bonus, if any, that would have been
otherwise payable to Executive for the calendar year during which his death occurs, based on number of days employed or such other basis
as is reasonably determined by the Board and (iii) if Executive was still employed by the Company as of the last day of any calendar
year but his employment is terminated before the date of the payment of the bonus related to such calendar year, the bonus, if any, for
such calendar year that otherwise would have been payable had Executive remained employed through the payment date (the payments to be
made under subsections (ii) and (iii), the “Post-Termination Bonus”). Amounts payable with respect to Post-Termination
Bonuses shall be calculated, approved and paid in accordance with Section 3(c). Executive’s eligibility to receive or
participate in all other benefit and compensation plans, including, but not limited to, management incentive bonus, long term disability
and retirement savings shall terminate as of Executive’s death.

 

    	 	-3-	 

     

    

 

(d)          The
Company may terminate the Employment Period upon the Permanent Disability of Executive. If the Employment Period is terminated pursuant
to this Section 4(d), the Company shall have no further obligation to Executive (or his estate) except for (i) the Accrued
Obligations, which shall be paid in accordance with Section 4(b), (ii) the Post-Termination Bonuses, if any, which shall
be paid in accordance with Section 4(c), and (iii) any applicable benefits to which Executive may be entitled under the
Company’s short-term or long-term disability plans or policies, if any, in effect at the time of such termination. For purposes
of this Agreement, the term “Permanent Disability” shall occur if (i) Executive is determined to be eligible for
benefits under any long-term disability plan or policy of the Company in effect or (ii) it is reasonably determined that Executive
would be unable to perform, with or without reasonable accommodation, by reason of physical or mental incapacity, the essential functions
of his position for 90 or more consecutive days in any 120 day period or 120 days in an any 180 day period, unless otherwise required
by law. The determination of whether and when a Permanent Disability has occurred shall be made by a medical professional selected by
the Board with reasonable input by Executive after consultation with Executive’s treating physician.

 

(e)          The
Company may terminate the Employment Period without Cause upon 60 days’ written notice to Executive. If the Employment Period expires
(as a result of delivery of a Non-Renewal Notice by the Company) or is terminated pursuant to this Section 4(e), the Company
shall have no further obligation to Executive (or his estate) except for (i) the Accrued Obligations, which shall be paid in accordance
with Section 4(b), (ii) the Post-Termination Bonuses, if any, which shall be paid in accordance with Section 4(c),
and (iii) the continuation of Executive’s Base Salary and group medical, dental and vision insurance for a period of twelve
months beginning on the date of such termination (the “Severance Period”) (to the extent permitted under such insurance
plans under applicable law and so long as Executive continues to pay the employee-portion of all such insurance premiums in connection
therewith consistent with past practice; provided, however, that, for so long as Executive does not have coverage available
to him under a new employer-provided medical, dental or vision insurance, to the extent the continuation of Executive’s group medical,
dental and vision insurance is not permitted under such insurance plans under applicable law, the Company shall pay the cost of coverage
in lieu thereof for the Severance Period) up to, and in no event in excess of, the amount it would have been responsible for prior to
the discontinuation of such medical, dental or vision insurance, payable at the Company’s regular payroll intervals beginning at
the first payroll date following the 60th day following the date of termination of the Employment Period (which first payment shall include
the portion applicable to the entire payroll period since such date of termination) (the “Salary and Benefit Continuation”);
provided that Executive’s right to receive the Salary and Benefit Continuation is subject to and contingent on the Company’s
receipt, at least eight days prior to the 60th day following the date of termination of the Employment Period, of a Separation Agreement
and General Release in accordance with Section 4(g) which has not been revoked by Executive. Notwithstanding the foregoing,
in the event that Executive breaches any of his obligations under Sections 5 through 8, in addition to any other remedies
available to the Company at law or in equity, the Company shall be relieved from and shall have no obligation to pay Executive any then
unpaid Salary and Benefit Continuation amounts and Post-Termination Bonuses to which Executive would otherwise have been entitled under
this Section 4(e). The amounts payable pursuant to this Section 4(e) shall not be reduced by the amount of
any compensation Executive receives with respect to any other employment or consulting during the Severance Period.

 

    	 	-4-	 

     

    

 

(f)           Executive
may terminate the Employment Period for any reason with 60 days prior written notice to the Board. If the Employment Period is terminated
pursuant to this Section 4(f), the Company shall have no further obligation to Executive except for Accrued Obligations, which
shall be paid in accordance with Section 4(b); provided that if Executive terminates the Employment Period by delivering
written notice of termination for Good Reason (as defined below) within 30 days following the date of the Company’s delivery of
notice (or Executive’s discovery) of the event causing such Good Reason and the Company does not withdraw or otherwise cure such
event within 30 days after receipt by the Company of such written notice, Executive’s employment shall automatically, and with no
other action required by any party, terminate on the 31st day following such written notice and Executive shall then be entitled to receive
(i) the Accrued Obligations, which shall be paid in accordance with Section 4(b), (ii) the Post-Termination Bonuses,
if any, which shall be paid in accordance with Section 4(c), and (iii) the Salary and Benefit Continuation, paid in accordance
with Section 4(e); provided, further that Executive’s right to receive the Salary and Benefit Continuation
is subject to and contingent on the Company’s receipt, at least eight days prior to the 60th day following the date of termination
of the Employment Period, of a Separation Agreement and General Release in accordance with Section 4(g) which has not
been revoked by Executive. Notwithstanding the foregoing, in the event that Executive breaches any of his obligations under Sections
5 through 8, in addition to any other remedies available to the Company at law or in equity, the Company shall be relieved
from and shall have no obligation to pay Executive any then unpaid Salary and Benefit Continuation and Post-Termination Bonuses to which
Executive would otherwise have been entitled. The amounts payable pursuant to this Section 4(f) shall not be reduced
by the amount of any compensation Executive receives with respect to any other employment or consulting during the Severance Period.

 

(g)          The
obligation of the Company to pay any Salary and Benefit Continuation and Post-Termination Bonuses as a result of a termination of the
Employment Period pursuant to this Section 4 shall be contingent upon Executive’s due execution and delivery to the
Company of a separation agreement and general release in the form of Exhibit A attached hereto and made a part hereof, with
such changes as the Company reasonably determines are appropriate to reflect changes in applicable law, or the parties mutually agree
there exist changes in factual matters (the “Separation Agreement and General Release”) and Executive’s non-revocation
of such Separation Agreement and General Release. Such Separation Agreement and General Release shall not, however, relieve Executive
of Executive’s obligation to comply with the continuing terms of this Agreement, including those arising under Sections 5
through 8.

 

(h)          Except
as otherwise expressly provided herein, all of Executive’s rights to salary, bonuses, benefits (including unused vacation accruals)
and other compensation hereunder which might otherwise accrue or become payable after the termination or expiration of the Employment
Period shall cease upon such termination or expiration, other than those expressly required under applicable law (such as COBRA).

 

    	 	-5-	 

     

    

 

(i)           For
purposes of this Agreement, “Cause” shall mean Executive has (i) committed a felony or other crime involving moral
turpitude or the commission of any other act or omission involving theft, dishonesty, disloyalty or fraud with respect to the Company
or any of its Subsidiaries or any clients, customers, suppliers, vendors or employees of the Company or any of its Subsidiaries, (ii) reported
to work intoxicated or under the influence of illegal drugs, the use of illegal drugs (whether or not at the workplace) or other conduct
causing the Company or any of its Subsidiaries or Affiliates substantial public disgrace or disrepute or economic harm, (iii) substantially
and repeatedly failed to follow the policies, procedures and guidelines of the Company or any of its Subsidiaries (including with respect
to sexual harassment or inappropriate relationships with other employees) or substantial and repeated failure to perform duties as reasonably
directed by the Board, in each case which is not cured to the Board’s reasonable satisfaction within 30 days after written notice
thereof to Executive, to the extent that such breach is capable of being cured, (iv) committed a breach of fiduciary duty, gross
negligence or willful misconduct with respect to the Company or any of its Subsidiaries or Affiliates, (v) knowingly and intentionally
misstated a material fact or failed to disclose a material fact regarding the Company or any of its Subsidiaries or Affiliates to Buyer
(as such term is defined in that certain Stock Purchase Agreement, dated as of the date hereof, by and among, Buyer, the selling stockholders
of the Company and certain other parties thereto (the “Purchase Agreement”)) in connection with the transactions contemplated
by the Purchase Agreement which could reasonably be expected to materially damage the Company’s or its Subsidiaries or their respective
Affiliates’ business, financial condition, operating results, cash flow or employee, customer or supplier relations taken as a whole
or constitute a material breach of the Purchase Agreement, or (vi) committed any other material breach of this Agreement which is
not cured to the Board’s reasonable satisfaction within 30 days after written notice thereof to Executive, to the extent that such
breach is reasonably capable of being cured.

 

(j)           For
purposes of this Agreement, “Good Reason” shall mean if Executive resigns from employment with the Company and its
Subsidiaries and Affiliates prior to the end of the Employment Period as a result of one or more of the following reasons: (i) the
Company reduces the amount of the Base Salary (other than pursuant to Section 3(a) of this Agreement) or the aggregate
value in a material respect of the employee welfare and retirement benefits provided to Executive at the commencement of the Employment
Period, (ii) the Company materially reduces Executive’s employment duties, title or responsibilities, (iii) the Company
changes Executive’s reporting relationship to other than the Board of Directors of the Company or Executive’s place of work
to a location more than 25 miles from his present place of work or (iv) the failure of the Company to comply in any material respect
with any of its obligations hereunder; provided that written notice of Executive’s resignation for Good Reason must be delivered
to the Company within 30 days after the Company’s delivery of notice (or Executive’s discovery) of any such event, and Executive
shall allow the Company to cure any such occurrence during the 30-day period after the Company’s receipt of such notice, and for
Executive’s resignation with Good Reason shall be effective hereunder only if the Company fails to cure such occurrence within that
30-day period.

 

(k)          With
respect only to amounts exempt from Section 409A, the Company may offset any amount Executive owes it or its Subsidiaries or Affiliates
against any 409A-exempt amount it or its Subsidiaries or Affiliates owes Executive hereunder.

 

    	 	-6-	 

     

    

 

5.     Confidential
Information.

 

(a)          Executive
acknowledges that all Confidential Information (as defined below) obtained by him while employed by the Company or its Subsidiaries or
Affiliates concerning the business or affairs of the Company or any Subsidiary or Affiliate are the property of the Company or such Subsidiary
or Affiliate and constitute a protectable business interest of the Company and its Subsidiaries or Affiliates. Executive acknowledges
that the Confidential Information has been generated at great effort and expense by the Company, its Subsidiaries and Affiliates and their
predecessors, and has been reasonably maintained in a confidential manner by such persons and entities. Executive does not claim any rights
to or lien on any Confidential Information. Executive will immediately notify the Company of any unauthorized possession, use, disclosure,
copying, removal or destruction, or attempt thereof, of any Confidential Information by anyone of which the Executive becomes aware and
of all details thereof. Executive shall take all reasonably appropriate steps to safeguard (including by abiding by all Company and Subsidiary
policies with respect to) Confidential Information and to protect it against disclosure, misuse, espionage, loss and theft. Therefore,
Executive agrees that, indefinitely as to trade secrets for so long as the information remains a trade secret under applicable law and
for five years as to all other Confidential Information, he shall not disclose, furnish, make available or utilize, directly or indirectly,
any Confidential Information without the prior written consent of the Board, unless and to the extent that the Confidential Information
becomes generally known to and available for use by the public other than as a result of Executive’s acts or omissions. Executive
shall deliver to the Company at the termination or expiration of his employment with the Company, or its Subsidiaries or Affiliates, or
at any other time the Company may request, all memoranda, notes, plans, records, reports, computer tapes, computers, printouts and software
and other documents and data (and copies thereof) embodying or relating to the Confidential Information, Inventions (as defined below)
or the business of the Company, or any of its Subsidiaries, or Affiliates which he may then possess or have under his control.

 

(b)          As
used in this Agreement, the term “Confidential Information” means any and all confidential, proprietary or trade secret
information, whether disclosed, directly or indirectly, verbally, in writing or by any other means in tangible or intangible form, including
that which is conceived or developed by Executive, applicable to or in any way related to: (i) the present or future business and
assets of the Company and its Subsidiaries and Affiliates; (ii) the research and development of the Company and its Subsidiaries
and Affiliates; or (iii) the business of any client, customer, supplier, vendor or other business relation of the Company and its
Subsidiaries and Affiliates. Such Confidential Information includes the following property or information of the Company and its Subsidiaries
and Affiliates, by way of example and without limitation, trade secrets, processes, formulas, data, program documentation, customer lists,
designs, drawings, algorithms, source code, object code, know-how, improvements, inventions, licenses, techniques, all plans or strategies
for marketing, development and pricing, business plans, financial statements, profit margins and all information concerning existing or
potential clients, suppliers, employees and vendors. Confidential Information of the Company and its Subsidiaries and Affiliates also
means all similar information disclosed to the Company and its Subsidiaries and Affiliates by third parties which is subject to confidentiality
obligations. Notwithstanding the foregoing, the provisions of this Section 5 shall not apply in the following circumstances:
(1) when disclosure of Confidential Information is required by law or by any court, arbitrator, mediator or administrative or legislative
body; provided, that prior to such disclosure Executive shall provide to the Company and its Subsidiaries and Affiliates prompt
notice of such required disclosure to enable such entities to seek a protective order or other relief, and reasonably cooperate with the
such entities in connection with seeking any such order or other relief; or (2) with respect to Confidential Information that becomes
generally known to the public other than due to (A) Executive’s violation of this Agreement or any other obligation or duty
to the Company, its Subsidiaries or Affiliates or (B) a disclosure by a third party who owes the Company, its Subsidiaries or its
Affiliates an obligation of confidence in relation to such Confidential Information.

 

    	 	-7-	 

     

    

 

(c)          During
the term of Executive’s employment with the Company, its Subsidiaries or Affiliates, including the period following the expiration
of the Employment Period, Executive shall be prohibited from using or disclosing any confidential information or trade secrets that Executive
may have learned through any prior employment. If at any time during his employment with the Company or any Subsidiary or Affiliate, Executive
believes he is being asked to engage in work that will, or will be likely to, jeopardize any confidentiality or other obligations Executive
may have to former employers or other parties, Executive shall immediately advise the Board and provide it with documents pertaining thereto.
Executive represents and warrants that he is not aware of any confidential information or trade secrets of any prior employers that he
will need or rely on in carrying out his duties and responsibilities hereunder.

 

(d)          Notwithstanding
the foregoing, pursuant to 18 U.S.C § 1833(b)(1): “An individual shall not be held criminally
or civilly liable under any Federal or State trade secret law for the disclosure of a trade secret that (A) is made (i) in confidence
to a Federal, State, or local government official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose
of reporting or investigating a suspected violation of law; or (B) is made in a complaint or other document filed in a lawsuit or
other proceeding, if such filing is made under seal.” Any employee, contractor or consultant who is found to have wrongfully misappropriated
trade secrets may be liable for, among other things, exemplary damages and attorneys’ fees.

 

6.     Inventions,
Patents and Intellectual Property.

 

(a)          Executive
covenants and agrees that all Inventions (as defined below) shall be the sole and exclusive property of the Company and its Subsidiaries.

 

(b)          As
used in this Agreement, the term “Inventions” means any and all inventions, developments, discoveries, improvements,
works of authorship, concepts or ideas, or expressions thereof, whether or not subject to patents, copyright, trademark, trade secret
protection or other intellectual property right protection (in the United States or elsewhere), and whether or not reduced to practice,
conceived or developed by Executive while employed with the Company, which relate to or result from the actual or anticipated business,
work, research or investigation of the Company and its Subsidiaries or which are suggested by or result from any task assigned to or performed
by Executive for the Company and its Subsidiaries or any of its Affiliates.

 

(c)          Executive
acknowledges that all original works of authorship which are made by him (solely or jointly) are works made for hire under the United
States Copyright Act (17 U.S.C., et seq.).

 

(d)          Executive
agrees to promptly disclose to the Company all Inventions and all work product relating thereto. This disclosure will include complete
and accurate copies of all source code, object code or machine readable copies, documentation, work notes, flow charts, diagrams, test
data, reports, samples and other tangible evidence or results (collectively, “Tangible Embodiments”) of such Inventions
and related work product. All Tangible Embodiments of any Invention or work product related thereto will be deemed to have been assigned
to the Company (or any applicable Subsidiary) as a result of the act of expressing any Invention therein.

 

    	 	-8-	 

     

    

 

(e)          Executive
hereby assigns to the Company (together with the right to prosecute or sue for infringements or other violations of the same) the entire
worldwide right, title and interest to any such Inventions, and Executive agrees to perform, during and after employment, all acts deemed
necessary or desirable by the Company to permit and assist the Company in registering, recording, obtaining, maintaining, defending, enforcing
and assigning Inventions or works made for hire in any and all countries. Executive hereby irrevocably designates and appoints the Company
and its duly authorized officers and agents as Executive’s agents and attorneys in fact to act for and in Executive’s behalf
and instead of Executive, to execute and file any documents and to do all other lawfully permitted acts to further the above purposes
with the same legal force and effect as if executed by Executive. The foregoing designation and appointment shall constitute an irrevocable
power of attorney and are, and are deemed by the Company and Executive to be, coupled with an interest.

 

(f)           Without
limiting the generality of any other provision of this Section 6, Executive hereby authorizes the Company and its Subsidiaries
(and their successors and assigns) to make any desired changes to any part of any Invention, to combine it with other materials in any
manner desired, and to withhold Executive’s identity in connection with any distribution or use thereof alone or in combination
with other materials.

 

(g)          This
Section 6 does not apply to any invention for which no equipment, supplies, facility or trade secret information of the Company
or its Subsidiaries was used and which was developed entirely on Executive’s own time, unless (1) the invention relates (a) to
the business of the Company or its Subsidiaries or (b) to the Company’s or its Subsidiaries’ actual demonstrably anticipated
research or development; or (2) the invention results from any work performed by Executive for the Company and its Subsidiaries.

 

(h)          The
obligations of Executive set forth in this Section 6 (including, but not limited to, the assignment obligations) will be binding
upon Executive and Executive’s executors, administrators and other representatives.

 

(i)           Executive
represents that he has made no Inventions prior to employment by the Company and its Subsidiaries.

 

    	 	-9-	 

     

    

 

7.     Non-Compete,
Non-Solicitation. Executive acknowledges that in the course of his employment with the Company or any of its Subsidiaries or Affiliates,
or their predecessors or successors, he has been or will be given access to and has or will become familiar with their trade secrets and
with other Confidential Information. If any of such Confidential Information is disclosed to or used by competitors or potential competitors,
such disclosure would cause irreparable harm to the Company, and as a result, Executive and the Company desire to provide the Company
with adequate protection from the unauthorized disclosure or use of such Confidential Information. In addition, the Executive acknowledges
that: (i) the Company and its Subsidiaries are and will be engaged in the Business (as defined below) during the Employment Period
and thereafter; (ii) Executive is one of a limited number of persons who is and will be developing the Business; (iii) the agreements
and covenants contained in this Section 7 are essential to protect the Company and its Subsidiaries and the goodwill of the
Business and are a condition precedent to the Company entering into this Agreement; (iv) Executive’s employment with the Company
has special, unique and extraordinary value to the Company and its Subsidiaries and the Company and its Subsidiaries would be irreparably
damaged if Executive were to provide services to any person or entity in violation of the provisions of this Agreement and (v) Executive
agrees that he will not challenge the reasonableness of the Noncompete Period (as defined below), the Nonsolicit Period (as defined below)
and the Restricted Territories (as defined below) or the scope of coverage in any suit or proceeding regarding this Section 7,
regardless of who initiates such suit or proceeding. Therefore, and in further consideration of the compensation to be paid to Executive
hereunder and in connection with his employment, and to protect the Company’s and its Subsidiaries’ and Affiliates’
Confidential Information, business interests and goodwill:

 

(a)          Executive
agrees that, during the term of his employment with the Company, its Subsidiaries or Affiliates, including employment following the expiration
of termination (for any reason) of the Employment Period and for one year thereafter (the “Noncompete Period”), he
shall not directly or indirectly (whether as an owner, partner, shareholder, member, agent, officer, director, manager, employee, independent
contractor, consultant, or otherwise) own any interest in, manage, control, participate in, consult with, render services for, become
employed by, any business competing with the businesses of the Company as of the date of Executive’s termination of employment or
its Subsidiaries or Affiliates, including, without limitation, the selling, designing and executing of mobile or cross device media advertising
campaigns utilizing predictive targeting, user identification and other targeting and optimization methods and the providing of solutions
for cross device tracking and attribution measurement and tracking, and any other businesses as they exist or are in process during the
course of Executive’s employment with the Company, its Subsidiaries or Affiliates and on the date of the termination or expiration
of the Executive’s employment with the Company, its Subsidiaries or Affiliates, within any geographical area in which the Company
or its Subsidiaries or Affiliates engage or have immediate plans to engage in such businesses, including in the Restricted Territories
(the “Business”). “Restricted Territories” shall mean North America. Nothing contained in this Section 7(a) shall
be construed to prevent Executive from investing in the stock of any corporation listed on a national securities exchange or traded in
the over the counter market, but only if Executive and Executive’s associates (as such term is defined in Regulation 14(A) promulgated
under the Securities Exchange Act of 1934, as then in effect), collectively, do not own more than an aggregate of two percent of the stock
of such corporation.

 

    	 	-10-	 

     

    

 

(b)          During
and for a period of one year after termination of the Executive’s employment with the Company, its Subsidiaries or Affiliates, including
employment following the expiration or termination (for any reason) of the Employment Period and for one year thereafter (the “Nonsolicit
Period”), Executive shall not directly or indirectly (whether as an owner, partner, shareholder, member, agent, officer, director,
manager, employee, independent contractor, consultant, or otherwise): (i) induce or attempt to induce any officer, employee or consultant
of the Company or any of its Subsidiaries or Affiliates to leave the Company or such Subsidiary or Affiliate, (ii) hire any person
who was an officer, employee or consultant of the Company at any time during the 180-day period immediately prior to the date on which
such hiring would take place or any Subsidiary or Affiliate at the date of termination of the Executive’s employment with the Company,
or any of its Subsidiaries or Affiliates or at any time during the 180 days immediately prior to the date of the termination of the Executive’s
employment with the Company, its Subsidiaries or Affiliates (it being conclusively presumed by the parties so as to avoid any disputes
under this Section 7(b) that any such hiring within such 180-day period is in violation of clause (i) above), (iii) call
on, solicit or provide any products or services that compete with the products and services offered by the Company at the time to any
customer, supplier, distributor, licensee, licensor, franchisee or other business relation of the Company or any of its Subsidiaries or
Affiliates (including any Person that was a customer, supplier or other potential business relation of the Company, or any of its Subsidiaries
or Affiliates at any time during the twelve-month period immediately prior to such call, solicitation or service), or induce or attempt
to induce such Person to cease doing business with the Company or any of its Subsidiaries or Affiliates or (iv) in any way intentionally
interfere with the relationship between any customer, supplier, distributor, licensee, licensor, franchisee, or other business relation
of the Company or any of its Subsidiaries or Affiliates (including, without limitation, making any negative or disparaging statements
or communications regarding the Company or any of its Subsidiaries or Affiliates).

 

(c)          The
Executive understands that the foregoing restrictions may limit his ability to earn a livelihood in a business similar to the business
of the Company and its Subsidiaries or Affiliates, but he nevertheless believes that he has received and will receive sufficient consideration
and other benefits as an executive of the Company and as otherwise provided hereunder to clearly justify such restrictions which, in any
event (given his education, skills and ability), the Executive does not believe would prevent him from otherwise earning a living. Executive
acknowledges that the Company’s and its Subsidiaries’ and Affiliates’ businesses have been conducted or will soon be
conducted throughout the Restricted Territories and that the geographic restrictions and time periods, as well as all other restrictions
and covenants in this Section 7 are reasonable and necessary, and supported by good and valuable consideration, in order to
protect a protectable interest of the Company’s, and its Subsidiaries’ and Affiliates’ businesses, and that Executive
has reviewed the provisions of this Agreement with his legal counsel. In addition, during the Noncompete Period, Executive shall provide
a copy of this Agreement, including, without limitation, Sections 5 through 7, to any prospective or subsequent employer
or other person in connection with any employment or consulting services to be performed by Executive such that any such employer or other
person is aware of and has a copy of the restrictions and other obligations, terms and conditions set forth in such sections. Executive
hereby authorizes the Company at its reasonable discretion to contact any such prospective or subsequent employer or other person and
inform them of this Agreement or any other applicable and relevant policy or agreement between Executive and the Company or its Affiliates
or Subsidiaries that may be in effect at the time that Executive’s employment with the Company or its Affiliates or Subsidiaries
ends.

 

(d)          If,
at the time of enforcement of this Section 7, a court or arbiter shall hold that the duration, scope or area restrictions
stated herein are unreasonable under circumstances then existing, the parties agree that the maximum duration, scope or area reasonable
under such circumstances shall be substituted for the stated duration, scope or area and that the court shall be allowed to revise the
restrictions contained herein to cover the maximum period, scope and area permitted by law.

 

    	 	-11-	 

     

    

 

(e)          In
the event of the breach or a threatened breach by Executive of any of the provisions of this Section 7, the Company (and/or
its Subsidiaries or Affiliates), in addition and supplementary to other rights and remedies existing in its (or their) favor, shall be
entitled to specific performance of this Section 7, including temporary, preliminary and/or permanent injunctive or other
equitable relief from a court of competent jurisdiction in order to stop and/or prevent any violations of the provisions hereof (without
posting a bond or other security). In addition, in the event of an alleged breach or violation by Executive of this Section 7,
the restricted periods set forth in this Section 7 shall be tolled until such breach or violation has been duly cured.

 

8.     Executive’s
Representations and Covenants.

 

(a)          Executive
hereby represents and warrants to the Company that (i) the execution, delivery and performance of this Agreement by Executive do
not and shall not conflict with, breach, violate or cause a default under any contract, agreement, instrument, order, judgment or decree
to which Executive is a party or by which he is bound, (ii) Executive is not a party to or bound by any employment agreement, noncompete
agreement or confidentiality agreement with any other person or entity and (iii) upon the execution and delivery of this Agreement
by the Company, this Agreement shall be the valid and binding obligation of Executive, enforceable in accordance with its terms. Executive
hereby acknowledges and represents that he has consulted with independent legal counsel regarding his rights and obligations under this
Agreement and that he fully understands the terms and conditions contained herein.

 

(b)          Executive
represents and warrants to the Company that Executive took nothing with him which belonged to any former employer and that Executive has
nothing that contains any information which belongs to any former employer. If at any time during his employment with the Company or any
of its Subsidiaries or Affiliates, Executive believes he is being asked to engage in work that will, or will be likely to, jeopardize
any non-compete or confidentiality obligations Executive may have to former employers or other parties, Executive shall immediately advise
the Board and provide it with copies of any documents pertaining thereto.

 

(c)          During
the course of Executive’s employment with the Company, or its Subsidiaries or Affiliates, and the Severance Period (or 12 months
thereafter, if no Severance Period is applicable, except if terminated for Cause), Executive shall cooperate with the Company and its
Subsidiaries and Affiliates in any internal investigation or administrative, regulatory or judicial proceeding as reasonably requested
by the Company (including, without limitation, Executive being available to the Company upon reasonable notice for interviews and factual
investigations, appearing at the Company’s request to give testimony without requiring service of a subpoena or other legal process,
volunteering to the Company all pertinent information and turning over to the Company all relevant documents which are or may come into
Executive’s possession, all at times and on schedules that are reasonably consistent with Executive’s other activities and
commitments). In the event the Company requires Executive’s cooperation in accordance with this Section 8(c), the Company
shall reimburse Executive for reasonable travel and other expenses (including lodging and meals, upon submission of receipts). Executive
will entertain requests for cooperation after the expiration of the Severance Period so long as Executive is made whole for any lost income
and expenses.

 

    	 	-12-	 

     

    

 

(d)          Executive
acknowledges that, as an officer of the Company, Executive’s personal knowledge and understanding of the Company’s operations
is a valuable asset of the Company and, in the event of Executive’s death, the Company may be harmed by the loss of such knowledge
and understanding of the Company’s operations. As insurance against the Company’s potential losses resulting from the Executive’s
death, Executive hereby permits the Company to purchase key man life insurance on the Executive’s life naming the Company, its Subsidiaries
or Affiliates as the beneficiary. Executive further agrees, on behalf of himself and his estate, heirs, successors and assigns (collectively,
the “Executive Estate”), that the Executive Estate shall have no interest in or rights to receive the benefits of,
any key man life insurance policy covering the life of the Executive which is purchased by the Company, its Subsidiaries or Affiliates
and names the Company, its Subsidiaries or Affiliates as the beneficiary under such policy.

 

9.     Survival.
Sections 4 through 23 shall survive and continue in full force in accordance with their terms notwithstanding the expiration
or termination of the Employment Period.

 

10.   Notices.
Any notice provided for in this Agreement shall be in writing and shall be either personally delivered, sent by reputable overnight courier
service, sent by telecopy or pdf attachment to email (in each case, with hard copy to follow by regular mail) or mailed by first class
mail, return receipt requested, to the recipient at the address indicated below:

 

Notices
to Executive:

 

As set forth in the books and records of the Company.

 

with
a copy to (which shall not constitute notice to Executive):

 

McDermott Will & Emery LLP

500 North Capitol Street, N.W.

Washington, DC 20001

Attn: Tom Conaghan

Telecopy: (202) 756-8087

Email: tconaghan@mwe.com

 

Notices
to the Company:

 

c/o H.I.G. Growth Partners, LLC

500 Boylston Street, 20th Floor

Boston, MA 02116

		Attn:	Nik Shah

Eric Tencer

Telecopy: (617) 425-5662

		Email:	nshah@higgrowth.com

etencer@higgrowth.com

 

with
a copy to (which shall not constitute notice to the Company):

 

Paul Hastings LLP

71 South Wacker Drive

Suite 4500

Chicago, IL 60606

Attn: Amit Mehta

Telecopy: 312-499-6119

Email: amitmehta@paulhastings.com

 

    	 	-13-	 

     

    

 

or such other address or to the attention of such
other person or entity as the recipient party shall have specified by prior written notice to the sending party. Any notice under this
Agreement shall be deemed to have been given (i) when personally delivered or sent by telecopy or email (with hard copy to follow),
(ii) one day after being sent by reputable overnight express courier (charges prepaid) or (iii) five days following mailing
by certified or registered mail, postage prepaid and return receipt requested.

 

11.   Severability.
Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable
law, but if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable law or
rule in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other provision or any action in any
other jurisdiction, and this Agreement shall be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable
provision had never been contained herein.

 

12.   Complete
Agreement. This Agreement and those documents expressly referred to herein and other documents of even date herewith embody the complete
agreement and understanding among the parties and supersede and preempt any prior understandings, agreements or representations by or
among the parties, written or oral, which may have related to the subject matter hereof in any way; provided that Sections 5
through 8 shall be in addition to, and not in replacement of, any provisions covering the same or similar matters and relating
to the Executive that are set forth in the Purchase Agreement, the Restrictive Covenant Agreement, dated as of the date hereof, by and
among Buyer, the Company and Executive, or in any equity subscription, equity grant agreement or stockholder or operating agreement with
respect to any equity interest in the Company or any of its Affiliates. From and after the Effective Date, Executive shall not be entitled
to any rights or benefits, and the Company and its Subsidiaries shall have no obligations, under any prior employment agreement between
Executive and the Company or any of its Subsidiaries or any other agreement relating to the subject matter hereof between Executive and
the Company or any of its Subsidiaries.

 

13.   No
Strict Construction. The language used in this Agreement shall be deemed to be the language chosen by the parties hereto to express
their mutual intent, and no rule of strict construction shall be applied against any party, except as required by law.

 

14.   Counterparts.
This Agreement may be executed in separate counterparts (including by manual telecopied or PDF signature pages), each of which is deemed
to be an original and all of which taken together constitute one and the same agreement.

 

15.   Successors
and Assigns. This Agreement is intended to bind and inure to the benefit of and be enforceable by Executive, the Company, its Subsidiaries
and Affiliates, and their respective heirs, executors, administrators, successors and assigns, except that Executive may not assign his
rights or delegate his duties or obligations hereunder without the prior written consent of the Company. The Company may (a) assign
any or all of its respective rights and interests hereunder to one or more of its Subsidiaries or Affiliates, (b) designate one or
more of its Subsidiaries or Affiliates to perform its obligations hereunder (in any or all of which cases the Company nonetheless shall
remain responsible for the performance of all of its obligations hereunder), (c) collaterally assign any or all of its respective
rights and interests hereunder to one or more lenders of the Company or its Subsidiaries or Affiliates, (d) assign its rights hereunder
in connection with the sale of all or substantially all of its business or assets (whether by merger, sale of stock or assets, recapitalization
or otherwise) and (e) merge any of the Subsidiaries or Affiliates with or into the Company (or vice versa).

 

    	 	-14-	 

     

    

 

16.   Delivery
by Facsimile and E-mail. This Agreement and any amendments hereto, to the extent signed and delivered by means of a facsimile machine
or PDF attachment to e-mail, shall be treated in all manner and respects as an original agreement or instrument and shall be considered
to have the same binding legal effect as if it were the original signed version thereof delivered in person. At the request of any party
hereto, each other party hereto shall re-execute original forms thereof and deliver them to the other party. No party hereto shall raise
the use of a facsimile machine or PDF attachment to e-mail to deliver a signature or the fact that any signature or agreement or instrument
was transmitted or communicated through the use of a facsimile machine or PDF attachment to e-mail as a defense to the formation or enforceability
of a contract and each such party forever waives any such defense.

 

17.   Choice
of Law. All issues and questions concerning the construction, validity, enforcement and interpretation of this Agreement and the exhibits
and schedules hereto shall be governed by, and construed in accordance with, the laws of the State of Delaware, without giving effect
to any choice of law or conflict of law rules or provisions (whether of the State of Delaware or any other jurisdiction) that would
cause the application of the laws of any jurisdiction other than the State of Delaware.

 

18.   Waiver
of Jury Trial. AS A SPECIFICALLY BARGAINED FOR INDUCEMENT FOR EACH OF THE PARTIES HERETO TO ENTER INTO THIS AGREEMENT (AFTER HAVING
THE OPPORTUNITY TO CONSULT WITH COUNSEL), EACH PARTY HERETO EXPRESSLY WAIVES THE RIGHT TO TRIAL BY JURY IN ANY LAWSUIT OR PROCEEDING
RELATING TO OR ARISING IN ANY WAY FROM THIS AGREEMENT OR THE MATTERS CONTEMPLATED HEREBY; PROVIDED THAT THE PARTIES HERETO AGREE
THAT SUCH WAIVER SHALL NOT BE DEEMED TO CONSTITUTE A WAIVER OF ADJUDICATION BY A COURT HAVING APPROPRIATE JURISDICTION.

 

19.   Venue.

 

(a)          The
Company and Executive hereby irrevocably and unconditionally submit, for themselves and their property, to the exclusive jurisdiction
of any Florida state court or federal court of the United States of America sitting in New York, New York, and any appellate court from
any thereof, in any action or proceeding arising out of or relating to this Agreement or for recognition or enforcement of any judgment,
and the Company and the Executive hereby irrevocably and unconditionally agree that all claims in respect of any such action or proceeding
may be heard and determined in any such Florida state court or, to the extent permitted by law, in such federal court. The Company and
the Executive irrevocably waive, to the fullest extent permitted by law, the defense of an inconvenient forum to the maintenance of such
action or proceeding in any such court. The Company and the Executive agree that a final judgment in any such action or proceeding shall
be conclusive and may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law.

 

    	 	-15-	 

     

    

 

(b)          The
Company and the Executive irrevocably and unconditionally waive, to the fullest extent they may legally and effectively do so, any objection
that they may now or hereafter have to the laying of venue of any suit, action or proceeding arising out of or relating to this Agreement
in any New York state court or federal court of the United States of America sitting in New York, New York, and any appellate court from
any thereof.

 

(c)          Notwithstanding
Sections 19(a) and (b), the parties intend to and hereby confer jurisdiction to enforce the covenants contained in
Sections 5 through 7 upon the courts of any jurisdiction within the geographical scope of such covenants. If the courts
of any one or more of such jurisdictions hold such covenants wholly or partially invalid or unenforceable by reason of the breadth of
such scope or otherwise, it is the intention of the parties that such determination not bar or in any way affect the Company’s right
to the relief provided above in the courts of any other jurisdiction within the geographical scope of such covenants, as to breaches of
such covenants in such other respective jurisdictions, such covenants as they relate to each jurisdiction being, for this purpose, severable
into diverse and independent covenants.

 

20.   No
Third Party Beneficiaries. Nothing herein expressed or implied is intended or shall be construed to confer upon or give to any person
or entity, other than the parties to this Agreement, their respective permitted successors and assigns and other Subsidiaries and Affiliates
of the Company (which other persons and members are intended third party beneficiaries hereof entitled to enforce this Agreement directly),
any rights or remedies under or by reason of this Agreement.

 

21.   Headings.
The headings and other captions in this Agreement are included solely for convenience of reference and will not control the meaning and
interpretation of any provision of this Agreement,

 

22.   Amendment
and Waiver. The provisions of this Agreement may be amended or waived only with the prior written consent of the Company and Executive,
and no course of conduct or course of dealing or failure or delay by any party hereto in enforcing or exercising any of the provisions
of this Agreement shall affect the validity, binding effect or enforceability of this Agreement or be deemed to be an implied waiver of
any provision of this Agreement.

 

23.   Section 409A.

 

(a)          The
intent of the parties is that the payments and benefits under this Agreement comply with or be exempt from Section 409A of the U.S.
Internal Revenue Code of 1986, as amended, and the regulations and guidance thereunder (the “Section 409A”), and,
accordingly, to the maximum extent permitted, this Agreement shall be interpreted to be in compliance therewith.

 

(b)          If
any payment, compensation or other benefit provided to Executive under this Agreement in connection with Executive’s “separation
from service” (within the meaning of Section 409A) is determined, in whole or in part, to constitute “nonqualified deferred
compensation” within the meaning of Section 409A and Executive is a specified employee as defined in Section 409A(2)(B)(i),
no part of such payments shall be paid before the day that is six months plus one day after the date of termination or, if earlier, 10
business days following Executive’s death (the “New Payment Date”). The aggregate of any payments and benefits
that otherwise would have been paid and/or provided to Executive during the period between the date of termination and the New Payment
Date shall be paid to Executive in a lump sum on such New Payment Date. Thereafter, any payments and/or benefits that remain outstanding
as of the day immediately following the New Payment Date shall be paid without delay over the time period originally scheduled, in accordance
with the terms of this Agreement. Notwithstanding anything to the contrary herein, to the extent that the foregoing delay applies to the
provision of any ongoing welfare benefits, Executive shall pay the full cost of premiums for such welfare benefits due and payable prior
to the New Payment Date and the Company shall pay Executive an amount equal to the amount of such premiums which otherwise would have
been paid by the Company during such period within five business days following its conclusion plus an amount sufficient to reimburse
Executive for Executive’s state and federal income taxes on such premiums and such reimbursing tax payment.

 

    	 	-16-	 

     

    

 

(c)          A
termination of employment shall not be deemed to have occurred for purposes of any provision of this Agreement providing for the payment
of any amounts or benefits subject to Section 409A upon or following a termination of employment unless such termination is also
a “separation from service” within the meaning of Section 409A, and for purposes of any such provision of this Agreement,
references to a “resignation,” “termination,” “terminate,” “termination of employment”
or like terms shall mean separation from service.

 

(d)          All
expenses or other reimbursements as provided herein shall be payable in accordance with the Company’s policies in effect from time
to time, but in any event shall be made on or prior to the last day of the taxable year following the taxable year in which such expenses
were incurred by Executive. With regard to any provision herein that provides for reimbursement of costs and expenses or in-kind benefits,
except as permitted by Section 409A: (i) the right to reimbursement or in-kind benefits shall not be subject to liquidation
or exchange for another benefit; and (ii) the amount of expenses eligible for reimbursements or in-kind benefits provided during
any taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits to be provided in any other taxable year.

 

(e)          For
purposes of Section 409A, Executive’s right to receive any installment payments pursuant to this Agreement shall be treated
as a right to receive a series of separate and distinct payments. Whenever a payment under this Agreement specifies a payment period with
reference to a number of days (e.g., payment shall be made within 30 days following the date of termination), the actual date of payment
within the specified period shall be within the sole discretion of the Company.

 

(f)           Nothing
contained in this Agreement shall constitute any representation or warranty by the Company regarding compliance with Section 409A.
The Company has no obligation to take any action to prevent the assessment of any excise tax under Section 409A on any person and
neither the Company, nor its Subsidiaries or Affiliates, nor any of their employees or representatives shall have any liability to Executive
with respect thereto.

 

* * * * *

 

    	 	-17-	 

     

    

 

IN WITNESS WHEREOF, the Company
has caused this Agreement to be executed by its duly authorized officer, and Executive has signed this Agreement, in each case, as of
the date first above written.

 

 

	 	ADTHEORENT, INC.
	 	 	 
	 	 	 
	 	By:	/s/ Scott Russo
	 	Name:	Scott Russo
	 	Title:	Managing Partner & Chief Operations Officer
	 	 	 
	 	 	 
	 	EXECUTIVE
	 	 	 
	 	 	 
	 	/s/ James Lawson
	 	James Lawson

 

     

     

    

 

Exhibit A

 

FORM OF

SEPARATION AGREEMENT AND GENERAL RELEASE1

 

AdTheorent, Inc., a Delaware corporation
(the “Company”), and [_________] (“Executive”), hereby agree that this Separation Agreement and
General Release (this “Agreement”), dated as of __________________, sets forth their complete agreement and understanding
regarding the termination of Executive’s employment with the Company and is made pursuant to Section 4(g) of the Employment
Agreement dated December [_], 2016 (the “Employment Agreement”), by and between Executive and the Company. Capitalized
terms used herein which are not otherwise defined herein shall have the meanings assigned to such terms in the Employment Agreement regardless
of whether the Employment Agreement is in force and effect.

 

1.          Separation
Date. Executive’s employment with the Company [will terminate/terminated] effective ______________ (the “Separation
Date”). Except as specifically provided below, Executive shall not be entitled to receive any benefits of employment following
the Separation Date.

 

2.          Consideration.
In consideration for the releases and covenants by Executive in this Agreement, the Company will provide Executive with the payments as
set forth in Section __ of the Employment Agreement, which terms are incorporated herein.

 

3.          Executive
Release of Rights. Except where such release is not permitted as a matter of law, Executive (defined for the purpose of this Section 3
as Executive and Executive’s agents, representatives, attorneys, assigns, heirs, executors, and administrators) releases the Released
Parties (as defined below) from any and all liability, claims, demands, actions, causes of action, suits, grievances, debts, sums of money,
agreements, promises, damages, back and front pay, costs, expenses, attorneys’ fees, and remedies of any type, arising or that may
have arisen out of or in connection with Executive’s employment with or termination of employment from the Company or any of its
Subsidiaries, from the beginning of time through the date hereof, including but not limited to claims, actions or liability under: (1) Title
VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, the Civil Rights Act of 1866, the Age Discrimination in Employment
Act, the Americans with Disabilities Act, the Family and Medical Leave Act, the Workers’ Adjustment and Retraining Notification,
and the Employee Retirement Income Security Act of 1974, (2) any other federal, state or local statute, ordinance, or regulation
regarding employment, termination of employment, or discrimination in employment, and (3) the common law of any state relating to
employment contracts, wrongful discharge, defamation, or any other matter; provided that, notwithstanding any provision of this
Agreement to the contrary, this Agreement shall not release or in any way affect any obligations the Company or any of its Subsidiaries
may have (i) to indemnify Executive as an officer, director, manager, employee or agent of Company or any of its Subsidiaries, including,
without limitation, under any directors’ and officers’ liability policy maintained by Company or any of its Subsidiaries,
(ii) with respect to any payment of amounts due Executive after his termination of employment under the terms (and subject to the
conditions) of Section 4 of the Employment Agreement, or (iii) vested retirement benefits and insurance continuation rights.
Executive also acknowledges and represents that Executive (A) has suffered no injuries or occupational diseases arising out of or
in connection with his employment with the Company or any of its Subsidiaries, (B) has received all wages to which he was entitled
as an employee of the Company or any of its Subsidiaries, (C) has received all leave to which he was entitled under the Family and
Medical Leave Act of 1993 (the “FMLA”), if any, and (D) is not currently aware of any facts or circumstances constituting
a violation of the FMLA or the Fair Labor Standards Act. Further, this Agreement is not intended to bar any claims that, by statute, may
not be waived, including, without limitation, claims to unemployment insurance benefits and worker’s compensation benefits. For
purposes of this Agreement, “Released Parties” shall mean each of the Company and each past or present Subsidiaries
of the Company and Affiliates thereof, and each of their respective past or present members, employees, agents, insurers, attorneys, administrators,
officials, directors, managers, shareholders, divisions, parents, subsidiaries, predecessors, successors, employee benefit plans, and
the sponsors, fiduciaries, or administrators of any of the Company’s and any of its Subsidiaries’ employee benefit plans.

 

 

1
Prior to execution, this Agreement will be modified as the Company reasonably determines appropriate to reflect changes
in applicable law.

 

    	 	A-1	 

     

    

 

4.          Covenant
Not to Sue. Executive expressly represents that he has not filed a lawsuit or initiated any other administrative proceeding against
any Released Party as to any released claim and that he has not assigned any released claim against any Released Party. Executive further
promises not to initiate a lawsuit or to bring any other claim against any Released Party arising out of or related to Executive’s
employment with the Company or any of its Subsidiaries or the termination of that employment. This Release will not prevent Executive
from filing a charge with the Equal Employment Opportunity Commission (or similar state agency) or other agency or participating in any
investigation conducted by the Equal Employment Opportunity Commission (or similar state agency) or other agency; provided,
that any claims by Executive and awards to Executive for personal relief in connection with such a charge or investigation (such as
reinstatement or monetary damages) shall be prohibited, but this Agreement does not limit Executive’s right to receive an award
for information provided to any government agencies.

 

5.          Waiver
of Reinstatement. Executive waives any reinstatement or future employment with the Company or any of its Subsidiaries and agrees never
to apply for employment or otherwise seek to be hired, rehired, employed, re-employed, or reinstated by any of the Company or any of its
Subsidiaries.

 

6.          No
Disparagement or Encouragement of Claims. Executive agrees not to make any public statement that disparages or places any Released
Party in a false or negative light (excluding any statement made pursuant to legal obligation or in connection with a charge filed with
the Equal Employment Opportunity Commission (or similar state agency) or other agency or any investigation conducted by the Equal Employment
Opportunity Commission (or similar state agency) or other agency). The Company agrees not to make (and to reasonably direct its officers
not to make) any public statement that disparages or places Executive in a false or negative light (excluding any statement made pursuant
to legal obligation or in connection with any lawsuit or claim brought against the Executive).

 

    	 	A-2	 

     

    

 

7.          Non-admission/Inadmissibility.
This Agreement does not constitute an admission by any party hereto that any action such party took with respect to the other party hereto
was wrongful, unlawful or in violation of any local, state, or federal act, statute, or constitution, or susceptible of inflicting any
damages or injury on such party, and each party specifically denies any such wrongdoing or violation. This Agreement is entered into solely
to resolve fully all matters related to or arising out of Executive’s employment with and termination from the Company and any of
its Subsidiaries, and its execution, and implementation may not be used as evidence, and shall not be admissible in a subsequent proceeding
of any kind, except one alleging a breach of this Agreement.

 

8.          Severability.
The provisions of this Agreement shall be severable and the invalidity of any provision shall not affect the validity of the other provisions.

 

9.          Governing
Law. All issues and questions concerning the construction, validity, enforcement and interpretation of this Agreement and the exhibits
and schedules hereto shall be governed by, and construed in accordance with, the laws of the State of Delaware, without giving effect
to any choice of law or conflict of law rules or provisions (whether of the State of Delaware or any other jurisdiction) that would
cause the application of the laws of any jurisdiction other than the State of Delaware.

 

10.        Waiver
of Jury Trial. AS A SPECIFICALLY BARGAINED FOR INDUCEMENT FOR EACH OF THE PARTIES HERETO TO ENTER INTO THIS AGREEMENT (AFTER HAVING
THE OPPORTUNITY TO CONSULT WITH COUNSEL), EACH PARTY HERETO EXPRESSLY WAIVES THE RIGHT TO TRIAL BY JURY IN ANY LAWSUIT OR PROCEEDING RELATING
TO OR ARISING IN ANY WAY FROM THIS AGREEMENT OR THE MATTERS CONTEMPLATED HEREBY; PROVIDED THAT THE PARTIES HERETO AGREE THAT SUCH
WAIVER SHALL NOT BE DEEMED TO CONSTITUTE A WAIVER OF ADJUDICATION BY A COURT HAVING APPROPRIATE JURISDICTION.

 

11.        Scope
of Agreement. Executive understands that he remains bound to those provisions in the Employment Agreement which survive the termination
of his employment, including, without limitation, Sections __ through ____ of the Employment Agreement, and he hereby reaffirms all obligations
arising under such provisions. The Employment Agreement and this Agreement contain the entire agreement and understanding between Executive
and the Company concerning the matters described herein, and supersede all prior agreements, discussions, negotiations, understandings
and proposals of the parties. The terms of this Agreement cannot be changed except in a subsequent document signed by both parties.

 

12.        Older
Workers’ Benefit Protection Act. This Agreement is intended to satisfy the requirements of the Older Workers’ Benefit
Protection Act, 29 U.S.C. sec. 626(f). Executive is advised to consult with an attorney before executing this Agreement.

 

    	 	A-3	 

     

    

 

13.        Acknowledgments/Time
to Consider. Executive acknowledges and agrees that (a) Executive has read and understands the terms of this Agreement;
(b) Executive has been advised to consult with an attorney before executing this Agreement; (c) Executive has obtained and considered
such legal counsel as Executive deems necessary; (d) Executive has been given 21 days to consider whether or not to enter into
this Agreement (although Executive may elect not to use the full 21-day period at Executive’s option); and (e) by signing this
Agreement, Executive acknowledges that Executive does so freely, knowingly, and voluntarily.

 

14.        Revocation/Effective
Date. This Agreement shall not become effective or enforceable until the eighth day after Executive signs this Agreement. In
other words, Executive may revoke Executive’s acceptance of this Agreement within seven days after the date Executive signs it.
Executive’s revocation must be in writing and received by the Board of Directors of the Company, c/o ____________________, Attention:
_________________, Facsimile No.: ______________, by 5:00 p.m. Eastern Time on the seventh day in order to be effective. If
Executive does not revoke acceptance within the seven day period, Executive’s acceptance of this Agreement shall become binding
and enforceable on the eighth day.

 

15.        No
Strict Construction. The language used in this Agreement will be deemed to be the language chosen by the parties to express their
mutual intent, and no rule of strict construction will be applied against any person, except as required by law.

 

16.        Agreement
as Confidential. Executive acknowledges and agrees that this Agreement and the terms hereof are confidential, and that Executive will
not disclose this Agreement or the terms of this Agreement to any third party, except as compelled by a court of competent jurisdiction.

 

[Remainder of Page Intentionally Blank;
Signature Page to Follow]

 

    	 	A-4	 

     

    

 

IN WITNESS WHEREOF, the Company
has caused this Agreement to be executed by its duly authorized officer, and Executive has signed this Agreement, in each case, as of
the date first above written.

 

 

	 	ADTHEORENT, INC.
	 	 
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	                                 
	 	 
	 	 
	 	EXECUTIVE
	 	 
	 	 
	 	James Lawson

 

    	 	A-5	 

     

    

 

FIRST AMENDMENT TO

EMPLOYMENT AGREEMENT

 

This First Amendment (“First Amendment”)
to the Employment Agreement dated December 22, 2016, by and between AdTheorent, Inc. (“AdTheorent”) and James Lawson
(“Executive”) (“Employment Agreement”) is made and entered into as January 1, 2019 (the “Effective
Date”). Except as specifically modified in this First Amendment, all other terms and conditions of the Employment Agreement remain
unmodified and in full force and effect. In the event of any inconsistency between the terms of the Employment Agreement and the terms
of this First Amendment, the terms of this First Amendment shall prevail.

 

		1.0	Amendment to the Employment Agreement. As of the Effective Date, the Employment Agreement is amended as follows:

 

		A.	Section 2 (“Position and Duties”) is hereby amended to substitute “Chief Executive
Officer” in place of “Managing Partner & Chief Legal Officer.”

 

		B.	Subsection (a) of Section 3 (“Compensation and Benefits”) is hereby amended to increase
Executive’s Base Salary to $425,000 per annum.

 

		C.	Subsection (c) of Section 3 (“Compensation and Benefits”) is hereby amended and
restated to read, in its entirety, as follows:

 

For
calendar year 2019, Executive shall be eligible to participate in the Company’s 2019 Executive Incentive Compensation Policy.
Executive’s target annual incentive compensation, assuming 100% achievement of applicable Company goals, shall be $175,000 (“Target
Annual Incentive Compensation”). The 2019 Executive Incentive Compensation Policy shall provide weighted quarterly payments
(measured Q1 – 15%; Q2 – 20%; Q3 – 30% and Q4 – 35%) based upon achievement of quarterly Company financial goals
(measured by EBITDA), with an additional year-end payment to account for Company performance in excess of the annual goal.

 

IN WITNESS WHEREOF, AdTheorent and Executive have executed this First
Amendment on the dates set forth below, to be effective as of the date set forth above.

 

 

	AdTheorent, Inc.:	 	Executive
	 	 	 	 	 
	 	 	 	 	 
	By:  	/s/ Eric L. Tencer             	 	By:  	/s/ James Lawson
	 	 	 	 	 
	Name: Eric L. Tencer	 	Name: James Lawson
	 	 	 	 	 
	Title: Vice President + Secretary	 	Title: CEO
	 	 	 	 	 
	Date: 1/30/19	 	Date: 1/30/19

 

	First Amendment	AdTheorent Proprietary & Confidential	Page 1 of 1
	AdTheorent, Inc.	 	 

 

     

     

    

 

SECOND AMENDMENT TO

EMPLOYMENT AGREEMENT

 

This Second Amendment (“Second Amendment”)
to the Employment Agreement dated December 22, 2016, by and between AdTheorent, Inc. (“AdTheorent”) and James Lawson
(“Executive”), as amended by the First Amendment as of January 1, 2019 (“Employment Agreement”), is made
and entered into as January 1, 2021 (the “Effective Date”). Except as specifically modified in this Second Amendment,
all other terms and conditions of the Employment Agreement remain unmodified and in full force and effect. In the event of any inconsistency
between the terms of the Employment Agreement and the terms of this Second Amendment, the terms of this Second Amendment shall prevail.

 

		1.0	Amendment to the Employment Agreement. As of the Effective Date, the Employment Agreement is amended as follows:

 

		A.	Subsection (a) of Section 3 (“Compensation and Benefits”) is hereby amended to increase
Executive’s Base Salary to $450,000 per annum.

 

		B.	Subsection (c) of Section 3 (“Compensation and Benefits”) is hereby amended and
restated to read, in its entirety, as follows:

 

For
calendar year 2021, Executive shall be eligible to participate in the Company’s 2021 Executive Incentive Compensation Policy.
Executive’s target annual incentive compensation, assuming 100% achievement of applicable Company goals, shall be $240,000 (“Target
Annual Incentive Compensation”). The 2021 Executive Incentive Compensation Policy shall provide weighted quarterly payments
(measured Q1 – 12%; Q2 – 20%; Q3 – 21% and Q4 – 47%) based upon achievement of quarterly Company financial goals
(measured by EBITDA), with an additional year-end payment to account for Company performance in excess of the annual goal.

 

IN WITNESS WHEREOF, AdTheorent and Executive have executed this First
Amendment on the dates set forth below, to be effective as of the date set forth above.

 

 

	AdTheorent, Inc.:	 	Executive
	 	 	 	 	 
	 	 	 	 	 
	By:  	/s/ Eric  Tencer             	 	By:  	/s/ James Lawson
	 	 	 	 	 
	Name: Eric  Tencer	 	Name: James Lawson
	 	 	 	 	 
	Title: Vice President and
Secretary	 	Title: CEO
	 	 	 	 	 
	Date:	 	 	Date:	 

 

	First Amendment	AdTheorent Proprietary & Confidential	Page 1 of 1
	AdTheorent, Inc.

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