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                                                                   EXHIBIT 10.C3

                                    VIAD CORP
                           1997 OMNIBUS INCENTIVE PLAN
                           RESTRICTED STOCK AGREEMENT

         Shares of Restricted Stock are hereby awarded by Viad Corp
(Corporation), a Delaware corporation, effective_______________, to
<<FirstName>> <<LastName>> (Employee) in accordance with the following terms and
conditions:

         1. SHARE AWARD. The Corporation hereby awards the Employee
<<NumberofUnits>> shares (Shares) of Common Stock, par value $1.50 per share
(Common Stock) of the Corporation pursuant to the Viad Corp 1997 Omnibus
Incentive Plan (Plan), and upon the terms and conditions, and subject to the
restrictions therein and hereinafter set forth.

         2. RESTRICTIONS ON TRANSFER AND RESTRICTION PERIOD. During the period
commencing on the effective date hereof (Commencement Date) and terminating 3
years thereafter (Restriction Period), the Shares may not be sold, assigned,
transferred, pledged, or otherwise encumbered by the Employee, except as
hereinafter provided. The Restriction Period shall lapse and full ownership of
Shares will vest at the end of the Restriction Period.

The Board of Directors (Board) shall have the authority, in its discretion, to
accelerate the time at which any or all of the restrictions shall lapse with
respect to any Shares, prior to the expiration of the Restriction Period with
respect thereto, or to remove any or all of such restrictions, whenever the
Board may determine that such action is appropriate by reason of change in
applicable tax or other law, or other change in circumstances.

         3. TERMINATION OF EMPLOYMENT. Except as provided in paragraph 8 below
or as otherwise may be determined by the Board, if the Employee ceases to be an
Employee of the Corporation or any affiliate of the Corporation for any reason
(other than death, total or partial disability, or normal or early retirement),
all Shares which at the time of such termination of employment are subject to
the restrictions imposed by paragraph 2 above shall upon such termination of
employment be forfeited and returned to the Corporation. Except as otherwise
specifically determined by the Human Resources Committee in its absolute
discretion on a case by case basis, if the Employee ceases to be an employee of
the Corporation or any affiliate by reason of death or total or partial
disability, full ownership of the Shares will occur to the extent not previously
earned, upon lapse of the Restriction Period as set forth in paragraph 2. If the
Employee ceases to be an employee of the Corporation or any Affiliate of the
Corporation by reason of normal or early retirement, full ownership of the
Shares will occur upon lapse of the Restriction Period as set forth in paragraph
2 and dividends will be paid through such period, in each case on a pro-rata
basis, calculated based on the percentage of time such Employee was employed by
the Corporation or any affiliate of the Corporation from the Commencement Date
through the date the Employee ceases to be an employee of the Corporation or any
affiliate of the Corporation.

         4. CERTIFICATES FOR THE SHARES. The Corporation shall issue a
certificate in respect of the Shares in the name of the Employee, the number of
Shares of which shall equal the amount of the award specified herein, and shall
hold such certificate on deposit for the account of the Employee until the

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expiration of the restrictions set forth in paragraph 2 above with respect to
the Shares represented thereby. The certificate shall bear the following legend:

         The transferability of this certificate and the shares of stock
         represented hereby are subject to the terms and conditions (including
         forfeiture) contained in the Viad Corp 1997 Omnibus Incentive Plan and
         an Agreement entered into between the registered owner and Viad Corp.
         Copies of such Plan and Agreement are on file with the Vice
         President-General Counsel of Viad Corp, Viad Tower, Phoenix, Arizona
         85077-1012.

         The Employee further agrees that simultaneously with his or her
acceptance of this Agreement, he or she shall execute a stock power covering
such award endorsed in blank and that he or she shall promptly deliver such
stock power to the Corporation.

         5. EMPLOYEE'S RIGHTS. Except as otherwise provided herein, the
Employee, as owner of the Shares, shall have all rights of a shareholder,
including, but not limited to, the right to receive all dividends paid on the
Shares and the right to vote the Shares.

         6. EXPIRATION OF RESTRICTION PERIOD. Upon the lapse or expiration of
the Restriction Period with respect to any Shares, the Corporation shall
redeliver to the Employee the certificate in respect of such Shares (reduced
appropriately in number in the event of early or normal retirement) and the
related stock power held by the Corporation pursuant to paragraph 4 above. The
Shares as to which the Restriction Period shall have lapsed or expired and which
are represented by such certificate shall be free of the restrictions referred
to in paragraph 2 above and such certificate shall not bear thereafter the
legend provided for in paragraph 4 above.

         To the extent permissible under applicable tax, securities, and other
laws, the Corporation may, in its sole discretion, permit Employee to satisfy a
tax withholding requirement by directing the Corporation to apply Shares to
which Employee is entitled as a result of termination of the Restricted Period
with respect to any Shares of Restricted Stock, in such manner as the
Corporation shall choose in its discretion to satisfy such requirement.

         7. ADJUSTMENTS FOR CHANGES IN CAPITALIZATION OF CORPORATION. In the
event of a change in the Common Stock through stock dividends, stock splits,
recapitalization or other changes in the corporate structure of the Corporation
during the Restriction Period, the number of Shares of Common Stock subject to
restrictions as set forth herein shall be appropriately adjusted and the
determination of the Board of Directors of the Corporation as to any such
adjustments shall be final, conclusive and binding upon the Employee. Any Shares
of Common Stock or other securities received, as a result of the foregoing, by
the Employee with respect to Shares subject to the restrictions contained in
paragraph 2 above also shall be subject to such restrictions and the
certificate(s) or other instruments representing or evidencing such Shares or
securities shall be legended and deposited with the Corporation, along with an
executed stock power, in the manner provided in paragraph 4 above.

         8. EFFECT OF CHANGE IN CONTROL. In the event of a Change in Control (as
defined in the Plan), the restrictions applicable to any Shares awarded hereby
shall lapse, and such Shares shall be free of all restrictions and become fully
vested and transferable to the full extent of the original grant.

         9. PLAN AND PLAN INTERPRETATIONS AS CONTROLLING. The Shares hereby
awarded and the terms and conditions herein set forth are subject in all
respects to the terms and conditions of the Plan, which are controlling. The
Plan provides that the Corporation's Board of Directors may from time to time

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make changes therein, interpret it and establish regulations for the
administration thereof. The Employee, by acceptance of this Agreement, agrees to
be bound by said Plan and such Board actions.

Shares may not be issued hereunder, or redelivered, whenever such issuance or
redelivery would be contrary to law or the regulations of any governmental
authority having jurisdiction.

IN WITNESS WHEREOF, the parties have caused this Restricted Stock Agreement to
be duly executed.

Dated:                         VIAD CORP

                               By:
                                 --------------------------------------
                               ROBERT H. BOHANNON
                               Chairman, President and Chief Executive Officer

ATTEST:

-----------------------------------
Vice President - General Counsel
or Assistant Secretary

                                 ACCEPTED:

                                 ------------------------------------------
                                 <<FirstName>><<LastName>>

                                                                           (RS)3<PAGE>

                                                                    EXHIBIT 10.E

                                    VIAD CORP

                         PERFORMANCE UNIT INCENTIVE PLAN

              PURSUANT TO THE 1997 VIAD CORP OMNIBUS INCENTIVE PLAN

                           AS AMENDED AUGUST 15, 2001

1.       PURPOSE

         The purpose of the Plan is to promote the long-term interests of the
         Corporation and its stockholders by providing a means for attracting
         and retaining designated key executives of the Corporation and its
         Affiliates through a system of cash rewards for the accomplishment of
         long-term predefined objectives.

2.       DEFINITIONS

         The following definitions are applicable to the Plan:

         "Affiliate" - Any "Parent Corporation" or "Subsidiary Corporation" of
                  the Corporation as such terms are defined in Section 425(e)
                  and (f), or the successor provisions, if any, respectively, of
                  the Code (as defined herein).

         "Award" - The grant by the Committee of a Performance Unit or Units as
provided in the Plan.

         "Board" - The Board of Directors of Viad Corp.

         "Code"   - The Internal Revenue Code of 1986, as amended, or its
                  successor general income tax law of the United States.

         "Committee" - The Human Resources Committee of the Board.

         "Corporation" - Viad Corp.

         "Operating Income" - Income before minority interest, interest expense
                  and taxes, but after deduction of corporate overhead.

         "Participant" - Any executive of the Corporation or any of its
                  Affiliates who is selected by the Committee to receive an
                  Award.

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         "Performance Period" - The period of time selected by the Committee for
                  the purpose of determining performance goals and measuring the
                  degree of accomplishment. Generally, the Performance Period
                  will be a period of three successive fiscal years of the
                  Corporation.

         "Performance Unit Award" - An Award.

         "Plan" - The Performance Unit Incentive Plan of the Corporation.

         "Pre-Tax Income" - Pre-tax income after minority interest.

         "Unit" - The basis for any Award under the Plan.

3.       ADMINISTRATION

         The Plan shall be administered by the Committee. Except as limited by
         the express provisions of the Plan, the Committee shall have sole and
         complete authority and discretion to (i) select Participants and grant
         Awards; (ii) determine the number of Units to be subject to Awards
         generally, as well as to individual Awards granted under the Plan; iii)
         determine the targets that must be achieved in order for the Awards to
         be payable and the other terms and conditions upon which Awards shall
         be granted under the Plan; (iv) prescribe the form and terms of
         instruments evidencing such grants; and (v) establish from time to time
         regulations for the administration of the Plan, interpret the Plan, and
         make all determinations deemed necessary or advisable for the
         administration of the Plan.

4.       PERFORMANCE GOALS

         The Performance Unit Incentive Plan is intended to provide Participants
         with a substantial incentive to achieve or surpass three pre-defined
         long-range financial goals which have been selected because they are
         key factors (goals) in increasing stockholder value.

         The first goal for each Subsidiary Participant emphasizes growth in
         Average Three-Year Operating or Pre-tax Income.

         The first goal for Corporate Participants also emphasizes Growth in
         Average Three-Year Operating Income but the target will be based on
         income per share from continuing operations, the most appropriate
         measure in increasing stockholder value.

         The second goal for Corporate and Subsidiary Participants is a Viad
         Value Added (VVA) measure.

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         The third goal for Corporate and Subsidiary Participants emphasizes
         growth in Average Three-Year Revenues.

5.       DETERMINATION OF TARGETS

A.       AVERAGE THREE-YEAR GROWTH IN SUBSIDIARY EARNINGS

         An appropriate average three-year operating or pre-tax income target
         for the Performance Period for each Subsidiary Company will be
         established taking into account historical operating or pre-tax income,
         financial plan operating or pre-tax income for the Performance Period,
         overall Corporate objectives, and if appropriate, other circumstances.
         An appropriate range of values above and below such target will then be
         selected to measure achievement above or below the target.

B.       AVERAGE GROWTH IN THREE-YEAR VIAD CORP INCOME PER SHARE

         An appropriate average three-year "Income Per Share" from continuing
         operations target for Viad Corp will be established after considering
         historical income per share from continuing operations, financial plan
         income per share from continuing operations for the Performance Period,
         overall Corporate objectives and, if appropriate, other circumstances.
         An appropriate range of values above and below such target will then be
         selected to measure achievement above or below the target.

C.       VALUE ADDED MEASUREMENT:

         The VVA measurement is intended to place increased emphasis on securing
         an adequate return to Viad Corp on all capital employed in the
         business. VVA compares net operating income to the return required on
         capital invested in the business.

         In calculating the bonus pool of each Company, VVA shall mean Net
         Operating Profit After Taxes (NOPAT is defined as sales minus operating
         expenses minus taxes) minus a Capital Charge calculated by multiplying
         a Cost of Capital times the actual Capital (Capital is defined as total
         assets less current and other liabilities exclusive of debt). Certain
         adjustments are necessary to determine NOPAT and Capital.

         An appropriate average three-year VVA target will be established; a
         range of values above and below such target will then be selected to
         measure achievement above or below the target.

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D.       REVENUE

         An appropriate average three-year Revenue target will be established
         for Subsidiary and Corporate with a focus on enhancing profitable
         top-line growth. An appropriate range of values above and below such
         target will then be selected to measure achievement above or below the
         target.

E.       ESTABLISHING TARGETS

         The appropriate weighting of goals, targets, range of values above and
         below such targets and the Performance Period to be used as a basis for
         the measurement of performance for Awards under the Plan will be
         determined by the Committee no later than 90 days after the beginning
         of each new Performance Period during the life of the Plan, after
         giving consideration to the recommendations of the Chief Executive
         Officer of Viad Corp. Performance Units will be earned based upon the
         degree of achievement of pre-defined targets over the Performance
         Period following the date of grant. Earned Units can range, based on
         operating performance using an award range of values, from 0% to 200%
         of the target Units.

6.       OTHER PLAN PROVISIONS

         Subsidiary operating or pre-tax income and Viad Corp income per share
         from continuing operations are determined before extraordinary or
         unusual items, effects of changes in accounting principles, or a change
         in federal income tax rates after the target has been set.
         Reclassification of a major business unit to discontinued operations
         status after targets have been set would also require adjustment
         because of effect on Viad Corp continuing operations results. While
         gains on disposition of a business would normally not be included in
         determining income per share, in the event of the sale of a subsidiary
         or major business unit, a portion of gain would be included for the
         difference between the sold unit's planned net income for the
         performance period and actual results to date of sale plus calculated
         interest savings on proceeds for the balance of the performance period,
         so that actual results are not penalized for selling a business.

         An adjustment to actual operating or pre-tax income will be made for
         any increase or decrease in cost to a subsidiary in connection with a
         change in the formula allocation of corporate overhead over amounts
         included in the Plan at the beginning of the applicable performance
         period.

         Incentives to be paid under this Plan must be deducted from the
         subsidiary corporation's and the Corporation's earnings during the
         Performance Period

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         (generally in the third year, when the amounts to be paid can be
         reasonably estimated). Goals must be achieved after deducting from
         actual results all incentive compensation applicable to such
         performance periods, including those incentives earned under this Plan.

7.       RANGE OF PERFORMANCE AWARDS

         The range of values for the Corporation's or a Subsidiary Company's
         operating or pre-tax income or income per share performance and the VVA
         and Revenue measurements will be recommended by the Chief Executive
         Officer of Viad Corp for approval by the Committee.

         Performance Units will be earned based upon the degree of achievement
         of each of the pre-defined targets (operating or pre-tax income or
         income per share, VVA, and Revenue) over the Performance Period
         following the date of grant. A range of values will be established for
         the operating income or income per share target (to carry a 70%
         weighting), for the VVA target (to carry a 30% weighting), and for the
         Revenue target (to be used for adjustment to the total bonus pool
         otherwise accruable by 95% (threshold) up to 105% (maximum), depending
         upon the achievement against the revenue target).

8.       PARTICIPANT ELIGIBILITY

         Personnel will be eligible for participation as recommended by the
         Chief Executive Officer of Viad Corp for approval by the Committee,
         limited only to those key executives who contribute in a substantial
         measure to the successful performance of the Corporation or its
         Affiliates. The Chief Executive Officer will recommend for approval by
         the Committee which Affiliates among its Affiliates should be included
         in the Plan.

9.       AWARD DETERMINATION

         The number of Units to be awarded will be determined, generally, by
         multiplying a factor times the Participant's annual base salary in
         effect at the time the Award is granted and dividing the result by the
         average of the high and low of the Corporation's Common Stock on the
         date of approval of the grant by the Committee. The Award factor will
         be recommended by the Chief Executive Officer of Viad Corp for approval
         by the Committee annually no later than 90 days after the beginning of
         each new performance period. The Committee may adjust the number of
         Units awarded in its discretion.

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10.      GENERAL TERMS AND CONDITIONS

         The Committee shall have full and complete authority and discretion,
         except as expressly limited by the Plan, to grant Units and to provide
         the terms and conditions (which need not be identical among
         Participants) thereof. Without limiting the generality of the
         foregoing, the Committee may specify a Performance Period of not less
         than two years or not more than five years, rather than the three-year
         Performance Period provided for above, and such time period will be
         substituted as appropriate to properly effect the specified Performance
         Period. No Participant or any person claiming under or through such
         person shall have any right or interest, whether vested or otherwise,
         in the Plan or in any Award thereunder, contingent or otherwise, unless
         and until all the terms, conditions, and provisions of the Plan and its
         approved administrative requirements that affect such Participant or
         such other person shall have been complied with. Nothing contained in
         the Plan or its Administrative Guidelines shall (i) require the
         Corporation to segregate cash or other property on behalf of any
         Participant or (ii) affect the rights and power of the Corporation or
         its Affiliates to dismiss and/or discharge any Participant at any time.

         Any recapitalization, reclassification, stock split, stock dividend
         sale of assets, combination or merger not otherwise provided for herein
         which affects the outstanding shares of Common Stock of the Corporation
         or any other change in the capitalization of the Corporation affecting
         the Common Stock shall be appropriately adjusted for by the Committee
         or the Board, and any such adjustments shall be final, conclusive and
         binding.

11.      PAYMENTS OF AWARDS

         (a) Performance Unit Awards which may become payable under this Plan
         shall be calculated as determined by the Committee but any resulting
         Performance Unit Award payable shall be subject to the following
         calculation: each Unit payable shall be multiplied by the average of
         the daily means of the market prices of the Corporation's Common Stock
         during the ten trading day period beginning on the day following public
         announcement of the Corporation's year-end financial results following
         the Performance Period. Distribution of the Award will be made within
         ninety (90) days following the close of the Performance Period. For
         those Executive Officers affected by Section 162(m) of the Internal
         Revenue Code, awards will be subject to discretionary downward
         adjustment by the Committee.

         (b) Performance Unit Awards granted under this Plan shall be payable
         during the lifetime of the Participant to whom such Award was granted
         only to such Participant; and, except as provided in (d) and (e) of
         this Section 11, no such Award will be payable unless at the time of
         payment such Participant is an employee of and has continuously since
         the grant thereof been an employee of,

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         the Corporation or an Affiliate. Neither absence or leave, if approved
         by the Corporation, nor any transfer of employment between Affiliates
         or between an Affiliate and the Corporation shall be considered an
         interruption or termination of employment for purposes of this Plan.

         (c) Prior to the expiration of the Performance Period, all Participants
         will be provided an irrevocable option to defer all or a portion of any
         earned Performance Unit Award, if there be one but not less than a
         specified minimum, in written form as prescribed by the Board under the
         provisions of a deferred compensation plan for executives of the
         Corporation and its Affiliates, if one be adopted.

         (d) If a Participant to whom a Performance Unit Award was granted shall
         cease to be employed by the Corporation or its Affiliate for any reason
         (other than death, disability, or retirement) prior to the completion
         of any applicable Performance Period, said Performance Unit Award will
         be withdrawn and subsequent payment in any form at any time will not be
         made.

         (e) If a Participant to whom a Performance Unit Award was granted shall
         cease to be employed by the Corporation or its Affiliate due to early,
         normal, or deferred retirement, or in the event of the death or
         disability of the Participant, during the Performance Period stipulated
         in the Performance Unit Award, such Award shall be prorated for the
         period of time from date of grant to date of retirement, disability or
         death, as applicable, and become payable within ninety (90 days)
         following the close of the Performance Period to the Participant or the
         person to whom interest therein is transferred by will or by the laws
         of descent and distribution. Performance Unit Awards shall be
         determined at the same time and in the same manner (except for
         applicable proration) as described in Section 11(a).

         (f) There shall be deducted from all payment of Awards any taxes
         required to be withheld by any Federal, State, or local government and
         paid over to any such government in respect to any such payment.

12.      EFFECT OF CHANGE OF CONTROL

         Notwithstanding anything to the contrary in this Plan, in the event of
         a Change of Control (as defined in the 1997 Viad Corp Omnibus Incentive
         Plan) each participant in the Plan shall be entitled to a prorata bonus
         award calculated on the basis of achievement of performance goals
         through the date of the Change of Control.

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13.      ASSIGNMENTS AND TRANSFERS

         No award to any Participant under the provisions of the Plan may be
         assigned, transferred, or otherwise encumbered except, in the event of
         death of a Participant, by will or the laws of descent and
         distribution.

14.      AMENDMENT OR TERMINATION

         The Board may amend, suspend, or terminate the Plan or any portion
         thereof at any time provided, however, that no such amendment,
         suspension, or termination shall invalidate the Awards already made to
         any Participant pursuant to the Plan, without his consent.

15.      EFFECTIVE DATE

         The Plan shall be effective January 1, 1997, provided however, that any
         Award made under this Plan is subject to the approval of the 1997 Viad
         Corp Omnibus Incentive Plan by the stockholders of Viad Corp.

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