Document:

Form of Amendment No.1 to the Amended and Restated Credit Agreement

 Exhibit 10.1 
 AMENDMENT NO. 1 TO THE AMENDED AND RESTATED CREDIT AGREEMENT 

AMENDMENT NO. 1 TO THE AMENDED AND RESTATED CREDIT AGREEMENT (this “Amendment”), dated as of
November 20, 2012, among Affinion Group Holdings, Inc., a Delaware corporation (“Holdings”), Affinion Group, Inc., a Delaware corporation (the “Borrower”), the Lenders (as defined in the Credit
Agreement referred to below) listed on the signature pages hereto, the various agents party hereto, Bank of America, N.A., as administrative agent for the Lenders (in such capacity, the “Administrative Agent”), and Deutsche
Bank Securities Inc. (“DBSI”), in its capacity as arranger of this Amendment (the “Amendment Arranger”). 
 PRELIMINARY STATEMENTS: 
 (1) Holdings and the Borrower have entered into
that certain Amended and Restated Credit Agreement, dated as of April 9, 2010 (as so amended and restated and as amended, modified and/or supplemented through the date hereof, the “Credit Agreement”), with the
Administrative Agent, Credit Suisse Securities (USA) LLC (“CSS”), as syndication agent, DBSI, J.P. Morgan Securities LLC (f/k/a J.P. Morgan Securities Inc.) (“JPM”) and UBS Securities LLC
(“UBS”), as documentation agents, Bank of America Securities LLC (“BAS’) and CSS, as joint lead arrangers, and BAS, CSS, DBSI, JPM and UBS, as joint bookrunners. Capitalized terms not otherwise defined
in this Amendment have the same meanings as specified in the Credit Agreement. 
 (2) Holdings and the Borrower have requested
and the undersigned Lenders and the Administrative Agent have agreed, on the terms and conditions stated below, to amend and modify the Credit Agreement as set forth herein. 
 (3) Accordingly, in consideration of the mutual agreements set forth herein and other good and valuable consideration, the sufficiency and receipt of which are hereby acknowledged, the parties hereto
agree as follows, effective as of the Amendment No. 1 Effective Date (as defined below): 
 SECTION 1. Amendments to
Credit Agreement. 
 (a) Section 1.01 of the Credit Agreement is hereby amended by inserting the following
new definitions in the appropriate alphabetical order: 
 “Amendment No. 1” shall mean
Amendment No. 1 to this Agreement, dated as of November 20, 2012, among Holdings, the Borrower, the Lenders party thereto, the Administrative Agent and Deutsche Bank Securities Inc., as arranger of Amendment No 1. 

“Amendment No. 1 Effective Date” shall have the meaning provided in Amendment No. 1.

 (b) The definition of “Applicable Margin” appearing in Section 1.01 of the Credit
Agreement is hereby amended by (i) deleting the text “3.50%” appearing therein and inserting the text “5.00%” in lieu thereof and (ii) deleting the text “2.50%” appearing therein and inserting the text
“4.00%” in lieu thereof. 

 (c) The definition of “Pro Forma Basis” appearing in
Section 1.01 of the Credit Agreement is hereby amended by inserting the text “2.20(c),” after the text “2.11(b),” appearing in said Section. 

(d) Section 2.10(e) of the Credit Agreement is hereby amended by deleting the text “made on or before the date
that is one year after the Restatement Effective Date” appearing therein and inserting the text “made on or after the Amendment No. 1 Effective Date but on or before the date that is one year after the Amendment No. 1 Effective
Date” in lieu thereof. 
 (e) Section 6.10 of the Credit Agreement is hereby amended by deleting said
Section in its entirety and inserting the following text in lieu thereof: 
 “Section 6.10. Senior
Secured Leverage Ratio. Permit the Senior Secured Leverage Ratio on the last day of any fiscal quarter set forth below to exceed the ratio set forth opposite such fiscal quarter: 

 
  

			
	Fiscal Quarter Ended	  	Ratio
		  	
	September 30, 2012, December 31, 2012, March 31, 2013, June 30, 2013, September 30, 2013 and December 31, 2013	  	4.25:1.00
		
	 March 31, 2014 and June 30, 2014
	  	4.00:1.00
		
	 September 30, 2014 and December 31, 2014
	  	3.75:1.00
		
	 March 31, 2015 and thereafter
	  	3.00:1.00”

 (f) Section 6.11 of the Credit Agreement is hereby amended by deleting said Section
in its entirety and inserting the following text in lieu thereof: 
 “Section 6.11. Interest Coverage
Ratio. Permit the Interest Coverage Ratio on the last day of any fiscal quarter set forth below to be less than the ratio set forth opposite such fiscal quarter: 
  

			
	Fiscal Quarter Ended	  	Ratio
		  	
	September 30, 2012, December 31, 2012, March 31, 2013, June 30, 2013, September 30, 2013, December 31, 2013 and March 31, 2014	  	1.25:1.00
		
	 June 30, 2014 and September 30, 2014
	  	1.35:1.00
		
	 December 31, 2014 and March 31, 2015
	  	1.50:1.00
		
	 June 30, 2015 and thereafter
	  	1.65:1.00”

  
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 (g) Section 8.06(b) of the Credit Agreement is hereby amended by deleting
clauses (b) and (c) of the second sentence said Section and inserting the following text in lieu thereof: 

“(b) the retiring the Swingline Lender shall be discharged from all of its duties and obligations hereunder and under the other Loan
Documents, and (c) at the sole election of the retiring Administrative Agent, in its capacity as an Issuing Bank, either (i) the retiring Administrative Agent, in its capacity as an Issuing Bank, shall be discharged from all of its duties
and obligations hereunder and under the other Loan Documents, and the successor Issuing Bank shall issue letters of credit in substitution for the Letters of Credit, if any, outstanding at the time of such succession or make other arrangements
satisfactory to the retiring Issuing Bank to effectively assume the obligations of the retiring Issuing Bank with respect to such Letters of Credit or (ii) the retiring Administrative Agent, in its capacity as an Issuing Bank, shall remain
party to this Agreement as an Issuing Bank, and in such capacity shall continue to have all of the rights and obligations of an “Issuing Bank” under this Agreement and the other Loan Documents with respect to each Letter of Credit
previously issued by such Issuing Bank and outstanding at the time of its resignation as Administrative Agent (including, without limitation, the right to receive Issuing Bank Fees pursuant to Section 2.12(b)), but shall not be required
to issue any new (or renew or extend any existing) Letters of Credit.” 
 (h) Holdings, the Borrower, the Administrative
Agent, the Amendment Arranger, Deutsche Bank Trust Company Americas (“DBTCA”) and the Required Lenders hereby (i) acknowledge receipt of that certain “Resignation of Administrative Agent, Collateral Agent, Issuing
Bank and Swingline Lender”, dated as of November 16, 2012, from Bank of America, N.A. (“Bank of America”) as retiring Administrative Agent, (ii) agree that (x) Bank of America, DBTCA and the Loan Parties
shall, as soon as reasonably practicable, but in any event not later than December 14, 2012 (or such later date as shall be approved by Bank of America, DBTCA and the Borrower (such approval not to be unreasonably withheld, delayed or
conditioned)) enter into a customary agency resignation and assignment agreement in form and substance reasonably acceptable to Bank of America, DBTCA and the Borrower, (y) upon the effectiveness of the resignation of Bank of America as
Administrative Agent and the execution and delivery of such agency resignation and assignment agreement by the parties thereto, DBTCA shall be appointed as the successor Administrative Agent, Issuing Bank and Swingline Lender (without any
requirement for any further consent of the Required Lenders and the Loan Parties) and succeed as Administrative Agent, Issuing Bank and Swingline Lender in accordance with the provisions of the Credit Agreement (including Sections 2.05 and
8.06) and such agency resignation and assignment agreement and (z) the Loan Parties, DBTCA, Bank of America and the Administrative Agent may enter into such technical amendments to the Credit Agreement and the other Loan Documents as
may be required or advisable in the judgment of the successor Administrative Agent to effectuate the purposes of this clause (h) and the agency transfer contemplated by such agency resignation and assignment agreement (including, without
limitation, modifications to references to “Bank of America” in the definition of “ABR” and the applicable notice provisions in Section 9.01(a) of the Credit Agreement) and (iii) in the case of the
Required Lenders, authorize (x) DBTCA and Bank of America to enter into the 

  
 - 3 -

 
documentation described in sub-clauses (ii)(x) and (z) above and (y) the appointment of DBTCA as successor Administrative Agent in connection therewith; provided, however,
that, notwithstanding the foregoing, the provisions of this clause (h) shall not be construed to limit or restrain in any manner the rights that Bank of America has as retiring Administrative Agent under Section 8.06 of the
Credit Agreement 30 days after it has provided notice of resignation as provided above, including without limitation, the effectiveness of the resignation of Bank of America referred to in the immediately preceding clause (i), regardless of whether
any resignation and assignment agreement has been entered into or whether a successor Administrative Agent has been appointed at such time. Additionally, in connection with, and to facilitate, DBTCA’s appointment as the successor Administrative
Agent, Bank of America is authorized to transfer to DBTCA, prior to the execution and delivery of the agency resignation and assignment agreement, all information in its possession in its capacities as Administrative Agent, Collateral Agent, Issuing
Bank and Swingline Lender regarding the Lenders, the Loan Parties, the Loans and the Loan Documents. 
 SECTION 2.
Conditions of Effectiveness. This Amendment is subject to the provisions of Section 9.09 of the Credit Agreement. This Amendment shall become effective as of the date (the “Amendment No. 1 Effective
Date”) when, and only when, each of the following conditions shall have been fulfilled to the satisfaction of the Administrative Agent and the Amendment Arranger: 

(a)(x) The Administrative Agent and the Amendment Arranger shall have received counterparts of this Amendment executed by Holdings, the
Borrower, Lenders constituting the Required Lenders, the Administrative Agent, the Amendment Arranger and DBTCA and (y) the Administrative Agent and the Amendment Arranger shall have additionally received all of the following documents, each of
which (unless otherwise specified) shall be dated the date of receipt thereof by the Administrative Agent and the Amendment Arranger (unless otherwise specified), in form and substance satisfactory to the Administrative Agent and the Amendment
Arranger (unless otherwise specified): 
 (i) Counterparts of the consent attached hereto executed by each
Subsidiary Guarantor; and 
 (ii) A certificate signed by a duly authorized officer of Holdings and the Borrower
stating that: 
 (A) the representations and warranties contained in the Loan Documents and in Section 4
hereof that are qualified by materiality are true and correct, and each of such representations and warranties that are not so qualified are true and correct in all material respects, in each case, on and as of the date of such certificate as though
made on and as of such date other than any such representations and warranties that, by their terms, expressly refer to a specific date other than the date of such certificate, in which case as of such specific date; and 

(B) as of Amendment No. 1 Effective Date, both before and after giving effect to this Amendment, no event has
occurred and is continuing that constitutes a Default or an Event of Default. 

  
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 (b) The Borrower shall have paid to the Administrative Agent and the Amendment Arranger (or
their applicable affiliates) all fees (including the Consent Fee referred to below, which shall be paid in accordance with Section 3 set forth below), costs and expenses (including, without limitation, reasonable legal fees and
expenses) payable to the Administrative Agent and the Amendment Arranger (or their applicable affiliates) to the extent then due. 
 SECTION 3. Consent Fee. The Borrower agrees to pay to the Amendment Arranger, for the account of each Lender that delivers to the Administrative Agent and the Amendment Arranger (or its counsel) an
executed counterpart of this Amendment on or prior to 5:00 p.m., New York City time, on November 20, 2012, a payment (collectively, the “Consent Fee”) in an amount equal to 0.50% of the sum of (i) the aggregate
principal amount of all Term Loans of such Lender outstanding on the Amendment No. 1 Effective Date and (ii) the Revolving Loan Commitment of such Lender as in effect on the Amendment No. 1 Effective Date. The Consent Fee shall be
payable in Dollars and in immediately available funds and, once paid, such fees or any part thereof shall not be refundable. Within three Business Days of receipt of the Consent Fee, the Amendment Arranger shall pay over the Consent Fee to the
Administrative Agent, which (upon receipt thereof) shall distribute to each relevant Lender the portion of the Consent Fee to which it is entitled (as specified in writing by the Amendment Arranger to the Administrative Agent). 

SECTION 4. Representations and Warranties of the Borrower. The Borrower represents and warrants as follows: 

(a) The execution, delivery and performance by Holdings and the Borrower of this Amendment, the execution and delivery of the Consent
hereto by each Subsidiary Guarantor and the performance by Holdings, the Borrower and each Subsidiary Guarantor of the Credit Agreement (as amended hereby) have been duly authorized by all necessary corporate action. 

(b) This Amendment has been duly executed and delivered by Holdings and the Borrower and the Consent has been duly executed by each
Subsidiary Guarantor. This Amendment and the Credit Agreement (as amended hereby) constitute the legal, valid and binding obligations of Holdings, the Borrower and the Subsidiary Guarantors, enforceable against Holdings, the Borrower and the
Subsidiary Guarantors in accordance with their respective terms, subject to the effect of any applicable bankruptcy, insolvency, reorganization, moratorium or similar law affecting creditors’ rights generally, and subject to the effects of
general principles of equity (regardless whether considered in a proceeding in equity or at law). 
 SECTION 5. Reference to
and Effect on the Credit Agreement and the other Loan Documents. (a) On and after the effectiveness of this Amendment, each reference in the Credit Agreement to “this Agreement”, “hereunder”, “hereof” or words
of like import referring to the Credit Agreement, and each reference in the Notes and each of the other Loan Documents to “the Credit Agreement”, “thereunder”, “thereof” or words of like import referring to the Credit
Agreement, shall mean and be a reference to the Credit Agreement, as amended by this Amendment. 
 (b) The Credit Agreement and
each of the other Loan Documents, as specifically amended by this Amendment, are and shall continue to be in full force and effect and 

  
 - 5 -

 
are hereby in all respects ratified and confirmed. Without limiting the generality of the foregoing, the Security Documents and all of the Collateral described therein do and shall continue to
secure the payment of all Obligations of the Loan Parties under the Loan Documents, in each case as amended by this Amendment. 

(c) The execution, delivery and effectiveness of this Amendment shall not, except as expressly provided herein, operate as a waiver of
any right, power or remedy of any Lender or the Administrative Agent under any of the Loan Documents, nor constitute a waiver of any provision of any of the Loan Documents. 
 SECTION 6. Costs and Expenses. The Borrower agrees to pay on demand all costs and expenses of the Administrative Agent in connection with the administration of the Credit Agreement (as amended
hereby) and all costs and expenses of the Administrative Agent and/or the Amendment Arranger in connection with the preparation, execution, delivery and administration, modification and amendment of this Amendment and the other instruments and
documents to be delivered hereunder (including, without limitation, the reasonable fees and expenses of counsel for the Administrative Agent and the Amendment Arranger) to the same extent that such fees and expenses would be payable under, and on
the same terms as are set forth in, Section 9.05 of the Credit Agreement, without regard (in the case of the Amendment Arranger) as to whether the Amendment Arranger is a party to the Credit Agreement or specifically referenced in
said Section. 
 SECTION 7. Execution in Counterparts. This Amendment may be executed in any number of counterparts and
by different parties hereto in separate counterparts, each of which when so executed shall be deemed to be an original and all of which taken together shall constitute but one and the same agreement. Delivery of an executed counterpart of a
signature page to this Amendment by telecopier shall be effective as delivery of a manually executed counterpart of this Amendment. 
 SECTION 8. Governing Law. This Amendment shall be governed by, and construed in accordance with, the laws of the State of New York. 

[SIGNATURE PAGES FOLLOW] 

  
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 IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be executed by their
respective officers thereunto duly authorized, as of the date first above written. 
  

			
	 AFFINION GROUP, INC.

		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	
		 	
	 AFFINION GROUP HOLDINGS, INC.

		 	
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	
		 	

  
  
 [SIGNATURE PAGE TO AMENDMENT NO. 1 TO AFFINION AMENDED AND RESTATED CREDIT 

AGREEMENT] 

  

			
	 BANK OF AMERICA, N.A.,

as Administrative Agent and as Lender

		
	By:	 	  

		 	Name:
		 	Title:
		
	By:	 	  

		 	Name:
		 	Title:

  
  
 [SIGNATURE PAGE TO AMENDMENT NO. 1 TO AFFINION AMENDED AND RESTATED CREDIT 

AGREEMENT] 

 
			
	 DEUTSCHE BANK SECURITIES INC.,

	 as Amendment Arranger

		
	By:	 	  

		 	Name:
		 	Title:
		
	By:	 	  

		 	Name:
		 	Title:

  
  
 [SIGNATURE PAGE TO AMENDMENT NO. 1 TO AFFINION AMENDED AND RESTATED CREDIT 

AGREEMENT] 

 
			
	DEUTSCHE BANK TRUST COMPANY AMERICAS
	(for purposes of Section 1(h) of this Amendment)
		
	By:	 	  

		 	Name:
		 	Title:
		
	By:	 	  

		 	Name:
		 	Title:

  
  
 [SIGNATURE PAGE TO AMENDMENT NO. 1 TO AFFINION AMENDED AND RESTATED CREDIT 

AGREEMENT] 

	 	SIGNATURE PAGE TO AMENDMENT NO. 1 TO THE AMENDED AND RESTATED CREDIT AGREEMENT, DATED AS OF THE DATE FIRST WRITTEN ABOVE, AMONG AFFINION GROUP HOLDINGS, INC., AFFINION
GROUP, INC., THE VARIOUS AGENTS PARTY THERETO, THE LENDERS PARTY THERETO, BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT AND DEUTSCHE BANK SECURITIES INC. 

 

			
	 [NAME OF INSTITUTION]

		
	By:	 	  

		 	 Name:

Title:

  
  
 [SIGNATURE PAGE TO AMENDMENT NO. 1 TO AFFINION AMENDED AND RESTATED CREDIT 

AGREEMENT] 

 CONSENT 
 Dated as of November 20, 2012 
 Reference is made to (a) Amendment No, 1
to the Amended and Restated Credit Agreement, dated as of November 20, 2012 (the “Amendment”; capitalized terms not otherwise defined herein being used herein as defined in the Amendment and in the Credit Agreement
referred to below), (b) the Amended and Restated Credit Agreement, dated as of April 9, 2010, among Affinion Group Holdings, Inc., Affinion Group, Inc., as the Borrower, Bank of America, N.A., as administrative agent for the Lenders, and
the Lenders and Agents referred to therein (the “Credit Agreement”), and (c) the other Loan Documents referred to therein. 
 The undersigned as parties to one or more of the Loan Documents, each hereby consents to the execution, delivery and the performance of the Amendment and agrees that each of the Loan Documents to which it
is a party is, and shall continue to be, in full force and effect and is hereby in all respects ratified and confirmed on the Amendment No. 1 Effective Date, except that, on and after the Amendment No. 1 Effective Date, each reference to
“the Credit Agreement”, “thereunder”, “thereof”, “therein” or words of like import referring to the Credit Agreement shall mean and be a reference to the Credit Agreement, as amended and otherwise modified by
the Amendment. 
 This Consent shall be governed by, and construed in accordance with, the laws of the State of New York.

 [Signature pages follow] 
 Amendment No. 1 to the Affinion Credit Agreement 

 AFFINION BENEFITS GROUP, LLC 
 AFFINION BRAZIL HOLDINGS I, LLC 
 AFFINION BRAZIL HOLDINGS II, LLC 

AFFINON DATA SERVICES, INC. 
 AFFINION GROUP, LLC

 AFFINION LOYALTY, LLC 
 AFFINION
LOYALTY ACQUISITION, LLC 
 AFFINION LOYALTY GROUP, INC. 
 AFFINION PUBLISHING, LLC 
 BREAKFIVE, LLC 
 CARDWELL AGENCY, INC. 
 CCAA, CORPORATION 
 CONNEXIONS LOYALTY TRAVEL SOLUTIONS LLC 
 GLOBAL PROTECTION SOLUTIONS, LLC 

INTERNATIONAL TRAVEL FULFILLMENT LLC 
 LIFT
MEDIA, LLC 
 LONG TERM PREFERRED CARE, INC. 
 LOYALTY TRAVEL AGENCY LLC 
 PROSPECTIV DIRECT, INC. 

TRAVELERS ADVANTAGE SERVICES, INC. 
 TRILEGIANT
AUTO SERVICES, INC. 
 TRILEGIANT CORPORATION 
 TRILEGIANT INSURANCE SERVICES, INC. 
 TRILEGIANT RETAIL SERVICES, INC. 

WATCHGUARD REGISTRATION SERVICES, INC. 

WEBLOYALTY HOLDINGS, INC. 
 WEBLOYALTY.COM, INC.

  

			
	
		
	By:	 	 
		 	 Name:

Title:

 CUC ASIA HOLDINGS, by its partners 
 By: Trilegiant Retail Services, Inc. 
 By: Trilegiant Corporation 

 

			
	
		
	By:	 	 
		 	 Name:

Title:Omnibus Agreement

 Exhibit 10.1 
  

 
  

OMNIBUS AGREEMENT 
 among 
 ALON USA ENERGY, INC. 

ALON ASSETS, INC. 
 ALON USA PARTNERS GP, LLC 
 and 

ALON USA PARTNERS, LP 
  

 
  

 OMNIBUS AGREEMENT 

This OMNIBUS AGREEMENT (“Agreement”) is entered into on, and effective as of November 26, 2012 among Alon
USA Energy, Inc., a Delaware corporation (“Alon USA”), Alon Assets, Inc., a Delaware corporation (“Alon Assets”), Alon USA Partners, LP, a Delaware limited partnership (the “Partnership”), and Alon
USA Partners GP, LLC, a Delaware limited liability company and the general partner of the Partnership (the “General Partner”). The above-named entities are sometimes referred to in this Agreement each as a “Party”
and collectively as the “Parties.” 
 RECITALS: 

Upon the closing of the initial public offering of the Partnership (the “Initial Offering”), each of the Parties desires
to enter into this Agreement in order to address (i) the agreement of Alon USA to offer to the Partnership, and to cause its controlled Affiliates to offer to the Partnership, opportunities to acquire certain assets and businesses;
(ii) the agreement of Alon Assets to license to the Partnership the “Alon” trade name and related trademarks; and (iii) the obligation of Alon USA to indemnify the Partnership for certain liabilities. In connection with the
Initial Offering, Alon USA will contribute to the Partnership certain assets and businesses (the “Contributed Assets”) pursuant to that certain Contribution Agreement dated November 26, 2012 by and between Alon USA, the Partnership
and the other parties thereto. All assets and business of Alon USA not contributed thereunder are referred to herein as the “Retained Assets.” 
 ARTICLE I 
 Definitions 

As used in this Agreement, all capitalized terms not otherwise defined herein shall have the respective meanings set forth in the First
Amended and Restated Agreement of Limited Partnership of Alon USA Partners, LP dated as of November 26, 2012 (the “Partnership Agreement”). 
 ARTICLE II 
 Right of First Refusal 

Alon USA hereby agrees, and will cause its controlled Affiliates to agree, for so long as Alon USA or its controlled Affiliates,
individually or as part of a group, control the General Partner, that if Alon USA or any of its controlled Affiliates has the opportunity to acquire a controlling interest in any refinery and related crude oil and refined product logistic assets,
including non-retail transportation terminal sales, that operate in Arizona, Arkansas, Colorado, Kansas, New Mexico, Oklahoma or Texas (collectively, the “Area of Operation”), then Alon USA or its controlled Affiliates will offer
such acquisition opportunity to the Partnership and give the Partnership a reasonable opportunity to acquire such assets or businesses either before Alon USA or its controlled Affiliates acquire it or promptly after the consummation of such
acquisition by Alon USA or its controlled Affiliates, at a price equal to the purchase price paid or to be paid by Alon USA or its controlled Affiliates plus any related transaction costs and expenses incurred by Alon USA or its controlled
Affiliates. The Partnership’s decision to acquire or not acquire any such assets or businesses will require the approval of the Conflicts Committee of the General Partner. Any assets or businesses that the Partnership does not acquire pursuant
to this right of first refusal may be acquired and operated by Alon USA or its controlled Affiliates. 

 This right of first refusal will not apply to: 

 

	 	•	 	 Any acquisition of any additional interests in any assets or businesses owned by Alon USA or its controlled Affiliates as of the closing of the Initial
Offering but not contributed to the Partnership in connection with the Initial Offering, including any replacements and natural extensions thereof; 

  

	 	•	 	 Any investment in or acquisition of any assets or businesses primarily engaged in the businesses in which the Partnership is engaged as of the closing
of the Initial Offering and that do not operate in the Area of Operation; 

  

	 	•	 	 Any investment in or acquisition of a minority non-controlling interest in any assets or businesses primarily engaged in the businesses described
above; or 

  

	 	•	 	 Any investment in or acquisition of any assets or businesses that Alon USA or its controlled Affiliates, as of the closing of the Initial Offering, are
actively seeking to invest in or acquire, or have the right to invest in or acquire. 

 ARTICLE III

 Right of Negotiation 
 Alon USA hereby agrees, and will cause its controlled Affiliates to agree, for so long as Alon USA or its controlled Affiliates, individually or as part of a group, control the General Partner, that if
Alon USA or any of its controlled Affiliates decide to attempt to sell (other than to another controlled Affiliate of Alon USA) any refinery and related crude oil and refined product logistic assets, including non-retail transportation terminal
sales, that operate in the Area of Operation, then Alon USA or its controlled Affiliate will notify the Partnership of its desire to sell such assets or businesses and, prior to selling such assets or businesses to a third party, will negotiate with
the Partnership exclusively and in good faith for a period of 60 days in order to give the Partnership an opportunity to enter into definitive documentation for the purchase and sale of such assets or businesses on terms that are mutually acceptable
to Alon USA or its controlled Affiliate and the Partnership. If the Partnership and Alon USA or its controlled Affiliate have not entered into a letter of intent or a definitive purchase and sale agreement with respect to such assets or businesses
within such 60-day period, then Alon USA or its controlled Affiliate will have the right to sell such assets or businesses to a third party following the expiration of such 60-day period on any terms that are acceptable to Alon USA or its controlled
Affiliate and such third party. The Partnership’s decision to acquire or not to acquire assets or businesses pursuant to this right will require the approval of the Conflicts Committee of the General Partner. 

ARTICLE IV 

License of Name and Mark 
 Subject to the terms and conditions of this Agreement, Alon Assets hereby grants to the Partnership and its Subsidiaries, and the Partnership hereby accepts on behalf of itself and its Subsidiaries, a
non-transferable, non-exclusive, sub-licensable, royalty-free, worldwide right and license to use all trademarks, service marks, trade names, trade dress, service names, logos, slogans and other indicia of origin owned by Alon Assets, whether
registered or unregistered (the “Marks”), in the conduct of the Partnership’s business (the “License”). Nothing in this License shall be construed as evincing intent by Alon Assets to abandon the use of the
Marks during the term of this Agreement. 

  
 2 

 The Partnership agrees that ownership of the Marks and the goodwill relating thereto shall
remain vested in Alon Assets both during the term of this License and thereafter and further agrees, and will cause its Subsidiaries to agree, never to attack, challenge or contest the validity of Alon Assets’ ownership of the Marks or any
registration thereof by Alon Assets. The Partnership, on behalf of itself and its Subsidiaries, acknowledges that the use of the Marks shall not create any rights, title or interest in or to the Marks, except as expressly granted herein, and any and
all goodwill associated with the use of the Marks by the Partnership or its Subsidiaries shall inure solely to the benefit of Alon Assets. 
 The Partnership further agrees, and will cause its Subsidiaries to agree, to use the Marks in accordance with such quality standards as established by Alon Assets or its Affiliates from time to time and
communicated to the Partnership, it being understood that the products and services offered by the Partnership and its Subsidiaries immediately before the closing of the Initial Offering are of a quality that is acceptable to Alon Assets and
justifies the License. Upon at least twenty (20) days prior written notice, the Partnership shall permit and cooperate in the reasonable inspection, by Alon Assets or its designated representative, of the Partnership’s operations that
relate to the use of the Marks. Upon the written request of Alon Assets, the Partnership shall promptly supply Alon Assets with specimens of use of the Marks. The Partnership shall cooperate with Alon Assets in connection with Alon Assets’
efforts to protect the Marks and shall promptly comply with requests for information (at Alon Assets’ sole cost and expense), and the Partnership shall promptly execute such instruments as Alon Assets may reasonably request in connection with
any registration or enforcement efforts that Alon Assets may undertake in connection with the Marks. The License shall terminate upon the termination of this Agreement pursuant to Section 6.4. 

ARTICLE V 

Indemnification 
 5.1 Environmental Indemnification. 
 (a) Subject to the provisions of
Section 5.3, the Partnership shall indemnify, defend and hold harmless Alon USA and its controlled Affiliates from and against any environmental losses suffered or incurred by Alon USA and its controlled Affiliates relating to the
ownership or operation of the Contributed Assets (the “Partnership Covered Environmental Losses”). The Partnership Covered Environmental Losses include any indemnification obligations created after the closing of the Initial
Offering by (i) the Environmental Agreement dated January 25, 2005 between Alon USA Refining, Inc., Holly Energy Partners, L.P. and the other parties thereto, as amended, and (ii) the Purchase and Sale Agreement dated
February 13, 2006 between Alon Petroleum Pipe Line, LP and Sunoco Pipeline L.P., both of which are included in the Contributed Assets. 
 5.2 Additional Indemnification. 
 (a) In addition to and not in limitation
of the indemnification provided under Section 5.1 and subject to Section 5.3, Alon USA shall indemnify, defend and hold harmless the Partnership from and against any losses of any and every kind or character, known or
unknown, fixed or contingent, suffered or incurred by the Partnership (“Other Losses”) by reason of or arising out of: 
  

	 	(i)	 failure to convey good and indefeasible title to the Contributed Assets to the Partnership, and such failure renders the Partnership unable to use or
operate the Contributed Assets 

  
 3 

	 	
in substantially the same manner as they were operated by Alon USA or its controlled Affiliates immediately prior to the closing of the Initial Offering with respect to such Contributed Assets;

  

	 	(ii)	failure of the Partnership to be the owner on the closing of the Initial Offering of (A) valid and indefeasible easement rights, rights-of-way, leasehold and/or
fee ownership interests in and to the lands on which are located any Contributed Assets and (B) valid title to 100% of the equity interest of Alon USA, LP and Alon USA Refining, Inc., in each case to the extent that such failure renders the
Partnership liable or unable to use or operate the Contributed Assets in substantially the same manner as they were operated by Alon USA or its controlled Affiliates immediately prior to the closing of the Initial Offering; 

 

	 	(iii)	failure of the Partnership to have on the closing of the Initial Offering any consent or governmental permit and such failure renders the Partnership unable to use or
operate the Contributed Assets in substantially the same manner as they were operated by Alon USA or its controlled Affiliates immediately prior to the closing of the Initial Offering; 

 

	 	(iv)	events and conditions associated with the Retained Assets whether occurring before or after the closing of the Initial Offering; and 

 

	 	(v)	all federal, state and local income tax liabilities attributable to the ownership and operation of the Contributed Assets prior to the closing of the Initial Offering,
including any such income tax liabilities of Alon USA that may result from the consummation of the IPO Transactions (as defined and described in the Registration Statement); 

 provided, however, that in the case of clauses (i), (ii), (iii) and (iv) above, such indemnification obligations shall terminate on the third anniversary of the closing of the Initial Offering;
and that in the case of clause (v) above, such indemnification obligations shall survive until sixty (60) days after the termination of any applicable statute of limitations. 

(b) In addition to and not in limitation of the indemnification provided under Section 5.1(a) and the Partnership Agreement,
the Partnership shall indemnify, defend and hold harmless Alon USA and its controlled Affiliates from and against any losses of any and every kind or character, known or unknown, fixed or contingent, suffered or incurred by Alon USA and its
controlled Affiliates by reason of or arising out of events and conditions associated with the operation of the Contributed Assets and occurring on or after the closing of the Initial Offering unless such indemnification would not be permitted under
the Partnership Agreement. 
 5.3 Limitations Regarding Indemnification. 

In no event shall Alon USA or the Partnership, as the case may be, be obligated under Section 5.1 or 5.2 for any losses
or income tax liabilities to the extent either (i) reserved for in the Partnership’s financial statements as of the closing of the Initial Offering or (ii) recovered by the indemnified Party under available insurance coverage, from
contractual rights or against any third party. 
 NOTWITHSTANDING ANYTHING HEREIN TO THE CONTRARY, IN NO EVENT SHALL ANY
PARTY’S INDEMNIFICATION OBLIGATION HEREUNDER COVER OR INCLUDE 

  
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CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, EXEMPLARY, SPECIAL OR SIMILAR DAMAGES OR LOST PROFITS SUFFERED BY ANY OTHER PARTY ENTITLED TO INDEMNIFICATION UNDER THIS AGREEMENT. 

ARTICLE VI 

Miscellaneous 
 6.1 Governing Law. THIS AGREEMENT IS GOVERNED BY AND SHALL BE CONSTRUED IN ACCORDANCE WITH THE LAW OF THE STATE OF DELAWARE, WITHOUT REGARD TO THE CONFLICTS OF LAW PRINCIPLES OF SUCH STATE.

 6.2 Notice. All notices, requests or consents provided for or required to be given to a Party under this Agreement
shall be in writing and shall be deemed to be duly given if personally delivered or mailed by certified mail, return receipt requested, or nationally recognized overnight delivery service with proof of receipt maintained, at the following addresses
(or any other address that either Party may designate by written notice to the other Party): 
 If to Alon USA Energy, Inc. or
Alon Assets, Inc.: 
 Attn: 
 12700 Park Central Dr., Suite 1600 
 Dallas, TX 75251 

Facsimile: 
 If
to the Partnership or the General Partner: 
 Alon USA Partners GP, LLC 

Attn: James Ranspot 
 12700 Park Central Dr., Suite 1600 
 Dallas, TX 75251 

Facsimile: 

Any such notice shall, (a) if delivered personally, be deemed received upon delivery, (b) if delivered by certified mail, be
deemed received five business days after the date of deposit in the United States mail, and (c) if delivered by nationally recognized overnight delivery service, be deemed received the second business day after the date of deposit with the
nationally recognized delivery service. 
 6.3 Entire Agreement; Supersedure. This Agreement constitutes the entire
agreement of the Parties relating to the subject matter hereof and supersedes all prior contracts or agreements with respect thereto, whether oral or written. 
 6.4 Termination of Agreement. This Agreement, other than the provisions set forth in Article V hereof, may be terminated by Alon USA in the event that Alon USA, directly or indirectly, owns
less than 50% of the voting equity of the General Partner. For avoidance of doubt, the Parties’ indemnification obligations under Article V shall survive the termination of this Agreement in accordance with their respective terms.

 6.5 Amendment. Notwithstanding anything to the contrary in this Agreement, this

  
 5 

 
Agreement may only be amended, modified, supplemented or restated by a written instrument executed by each of the Parties whose rights or obligations under this Agreement are affected by such
amendment, modification, supplement or restatement, other than in a de minimis respect. 
 6.6 Assignment. No Party shall
have the right to assign its rights or obligations under this Agreement without the consent of the other Parties hereto. 
 6.7
Counterparts. This Agreement may be executed in counterparts (including facsimile counterparts), each of which, when so executed and delivered, shall be deemed an original, and all of which together shall constitute a single agreement binding
on the Parties, notwithstanding that all Parties are not signatories to the original or the same counterpart. Any signature delivered by facsimile transmission or scanned and emailed transmission shall be deemed a valid and binding signature for all
purposes hereof. 
 6.8 Severability. If any provision of this Agreement is or becomes invalid, illegal or unenforceable
in any respect, the validity, legality and enforceability of the remaining provisions contained herein shall not be affected thereby. Furthermore, in lieu of each such illegal, invalid or unenforceable provision, there shall be added automatically
as a part of this Agreement a provision as similar in terms to such illegal, invalid or unenforceable provision as may be possible and be legal, valid and enforceable. 
 6.9 Further Assurances. The Parties shall execute and deliver to each other such further documents and take such further action as may be reasonably requested by any Party to document, complete or
give full effect to the terms and provisions of this Agreement and the transactions and services contemplated herein. 
 6.10
Rights of Limited Partners. The provisions of this Agreement are enforceable solely by the Parties to this Agreement, and no Limited Partner of the Partnership shall have the right, separate and apart from the Partnership, to enforce any
provision of this Agreement or to compel any Party to this Agreement to comply with the terms of this Agreement. 
 [Signature
page follows.] 

  
 6 

 IN WITNESS WHEREOF, the Parties have executed this Agreement on, and effective as of,
the date first written above. 
  

			
	ALON USA ENERGY, INC.
		
	By:	 	 /s/ Michael Oster

	Name:	 	Michael Oster
	Title:	 	Senior Vice President
	
	ALON ASSETS, INC.
		
	By:	 	 /s/ James Ranspot

	Name:	 	James Ranspot
	Title:	 	Secretary
	
	ALON USA PARTNERS GP, LLC
		
	By:	 	 /s/ Michael Oster

	Name:	 	Michael Oster
	Title:	 	Vice President
	
	ALON USA PARTNERS, LP
		
	By:	 	Alon USA Partners GP, LLC,
		 	its general partner
		
	By:	 	 /s/ Michael Oster

	Name:	 	Michael Oster
	Title:	 	Vice President

  
 Signature
Page to Omnibus Agreement

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