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<![CDATA[NB&T Financial Group, Inc. 2014 Equity Plan]]>

 Exhibit 10.1 

NB&T FINANCIAL GROUP, INC. 

2014 EQUITY PLAN 
 1.00
PURPOSE AND EFFECTIVE DATE 
 1.01 Purpose. This Plan is intended to foster and promote the long-term financial success of the
Company and Related Entities and to increase shareholder value by [1] providing Employees and Directors an opportunity to acquire an ownership interest in the Company and [2] enabling the Company and Related Entities to attract and retain
the services of outstanding Employees and Directors upon whose judgment, interest and special efforts the successful conduct of the Group’s business is largely dependent.  

1.02 Effective Date. The Plan will be effective upon its adoption by the Board and approval by the affirmative vote of the
Company’s shareholders under applicable rules and procedures, including those prescribed under Code §162(m) and 422. Any Award granted before shareholder approval will be null and void if the shareholders do not approve the plan within the
period just described. Subject to Sections 10.00 and 11.00, the Plan will continue until the tenth anniversary of the date it is adopted by the Board or approved by the Company’s shareholders, whichever is earliest. 

2.00 DEFINITIONS 
 When
used in this Plan, the following words, terms and phrases have the meanings given to them in this section unless another meaning is expressly provided elsewhere in this document or clearly required by the context. When applying these definitions and
any other word, term or phrase used in this Plan, the form of any word, term or phrase will include any and all of its other forms. 

Act. The Securities Exchange Act of 1934, as amended, or any successor statute of similar effect, even if the Company is not subject to
the Act.  
 Annual Meeting. The annual meeting of the Company’s shareholders. 

Award. Any Incentive Stock Option, Nonqualified Stock Option, Restricted Stock or Stock Appreciation Right granted under the Plan. 

 Award Agreement. The written or electronic agreement between the Company and each Participant that describes the terms and
conditions of each Award and the manner in which it will or may be exercised or settled if earned. If there is a conflict between the terms of this Plan and the terms of the Award Agreement, the terms of this Plan will govern.  

Beneficiary. The person a Participant designates to receive (or to exercise) any Plan benefit (or right) that is unpaid (or
unexercised) when the Participant dies. A Beneficiary may be designated only by following the procedures described in Section 12.02; neither the Company nor the Committee is required to infer a Beneficiary from any other source.  

 Board. The Company’s board of directors. 

Cause. As defined in any written agreement between the Employee and the Company or any Related Entity or, if there is no written
agreement, one or more of the following acts of the Employee: personal dishonesty; incompetence; willful misconduct; breach of fiduciary duty involving personal profit; intentional failure or refusal to perform assigned duties and responsibilities
consistent with the Employee’s position; willful violation of any law, rule, regulation (other than traffic violations or similar offenses) or final cease-and-desist order; conviction of a felony or for fraud or embezzlement; or material breach
of any written agreement between the Employee and the Company or any Related Entity. However, Cause will not arise solely because the Employee is absent from active employment during periods of vacation or other approved leaves of absence,
consistent with the employer’s applicable vacation and approved leave of absence policy, sickness or illness or while suffering from an incapacity due to physical or mental illness, including a condition that does or may result in a Disability
or other period of absence initiated by the Employee and approved by the employer. 
 Change in Control. As defined in any written
agreement between the Employee and the Company or any Related Entity or, if there is no written agreement, the occurrence of the earliest to occur of any one of the following events on or after the Effective Date:  

[1] any one person, or more than one person acting as a group, acquired ownership of stock of the Company that, together with
stock held by such person or group, possesses more than 50% of the total Fair Market Value or total voting power of the stock of the Company. However, if any one person or more than one person acting as a group is considered to own more than 50% of
the total market value or total voting power of the stock of the Company, the acquisition of additional stock by the same person or persons is not considered to cause a Change in Control. Any increase in the percentage of stock owned by any one
person, or persons acting as a group, as a result of the transaction in which the Company acquires its stock in exchange for property will be treated as an acquisition of stock for purposes of this section; or 

[2] any one person, or more than one person acting as a group, acquires (or has acquired during the 12 month period ending on
the date of the most recent acquisition by such person or persons) assets from the Company that have a total market value equal to or more than one third of the total gross fair market value of all of the assets of the Company immediately prior to
such acquisition or acquisitions. 
 Notwithstanding any other provision of this Agreement, the Employee will not be entitled to any amount
under this Agreement if he or she acted in concert with any person or group (as defined above) to effect a Change in Control, other than at the specific direction of the Board and in his/her capacity as an employee of the Company or any Subsidiary.

 Change in Control Price. The price (or other property) per share of Stock paid in
conjunction with any transaction resulting in a Change in Control or, in the case of a Change in Control occurring solely by reason of events not related to a transfer of the Stock, the Fair Market Value of one share of Stock on the date of the
Change in Control or, if higher, the Fair Market Value of a share of Stock on the last trading day before the Change in Control occurs.  

Code. The Internal Revenue Code of 1986, as amended or superseded after the Effective Date and any applicable rulings or regulations
issued under the Code.  
 Committee. The Board’s Compensation Committee. 

Company. NB&T Financial Group, Inc., an Ohio corporation, and any and all successors to it. 

Confidential Information. Any and all information (other than information in the public domain) related to the Company’s or any
Related Entity’s business, including all processes, inventions, trade secrets, computer programs, technical data, drawings or designs, information concerning pricing and pricing policies, marketing techniques, plans and forecasts, new product
information, information concerning methods and manner of operations and information relating to the identity and location of all past, present and prospective customers and suppliers.  

Covered Officer. An Employee who is a “covered employee” under Code §162(m) and whose compensation is deemed, at the
time the award is made, to be likely to exceed the $1 million deductibility limit of Code §162(m) at the end of the year in which the award is made.  

Director. A person who, on an applicable Grant Date [1] is an elected member of the Board or of a Related Board (or has been
appointed to the Board or to a Related Board to fill an unexpired term and will continue to serve at the expiration of that term only if elected by shareholders) and [2] is not an Employee. For purposes of applying this definition, a
Director’s status will be determined as of the Grant Date applicable to each affected Award.  
 Director Options.
Nonqualified Options issued to Directors under Section 6.00.  
 Disability. Unless the Committee specifies otherwise in
the Award Agreement:  
 [1] With respect to an Incentive Stock Option, as defined in Code §22(e)(3); 

[2] With respect to any Award subject to Code §409A, as defined under Code §409A; and 

[3] With respect to any Award not described in subpart [1] or [2] of this definition, as defined in any disability insurance policy
provided by the Company or a Related Entity and in which the Employee is eligible to participate at the Grant Date. If a Participant is ineligible to participate in all disability insurance policies or plans maintained by the Company and its Related
Entities or no such policy or plan is maintained, then disability shall be determined by the Committee with respect to Employees and by the Board with respect to Directors based upon all the medical evidence available. 

 Employee. Any person who, on any applicable date, is a common law employee of the Company
or any Related Entity. A worker who is classified as other than a common law employee but who is subsequently reclassified as a common law employee of the Company for any reason and on any basis will be treated as a common law employee only from the
date that reclassification occurs and will not retroactively be reclassified as an Employee for any purpose of this Plan.  

Exercise Price. The amount, if any, a Participant must pay to exercise an Award. 

Fair Market Value. The value of one share of Stock on any relevant date, determined under the following rules: [1] if the Stock is
traded on an exchange, the reported “closing price” on the relevant date, if it is a trading day, otherwise on the next trading day; [2] if the Stock is not traded on an exchange but is traded over-the-counter on a quotation system, the
reported “closing price,” if reported, or if there is no reported “closing price,” the arithmetic mean between the highest bid and the lowest asked prices on that quotation system on the relevant date if it is a trading day,
otherwise on the next trading day; or [3] if neither subparts [1] or [2] of this definition apply: [a] with respect to Incentive Stock Options or Restricted Stock, the fair market value as determined by the Committee in good faith and consistent
with rules prescribed under Code §422; and [b] with respect to any other Award, as determined by the Committee through the reasonable application of a reasonable valuation method, taking into account all information material to the value of the
Company, that satisfies the requirements of Treasury Regulation §1.409A-1(b)(5). 
 Full-Value Award. Restricted Stock
Awards that, by the terms of the Award Agreement through which they are issued, are to be settled in shares of Stock.  
 Grant
Date. The date an Award is granted.  
 Group. The Company and all Related Entities. The composition of the Group will be
determined as of any relevant date.  
 Incentive Stock Option. Any Option that, on the Grant Date, meets the conditions
imposed under Code §422 and is not subsequently modified in a manner inconsistent with Code §422.  

Nonqualified Stock Option. Any Option that is not an Incentive Stock Option.  

Option. The right granted under Section 6.00 to a Participant to purchase a share of Stock at an Exercise Price for a specified
period of time. An Option may be either [1] an Incentive Stock Option or [2] a Nonqualified Stock Option.  

Participant. Any Employee or Director to whom an Award has been granted and which is still outstanding.  

Plan. The NB&T Financial Group, Inc. 2014 Equity Plan.  

 Plan Year. The Company’s fiscal year. 

Related Board. The board of directors of any incorporated Related Entity or the governing body of any unincorporated Related Entity.
 
 Related Entity. Any corporation, partnership or other form of unincorporated entity of which the Company owns, directly or
indirectly, 50 percent or more of the total combined voting power of all classes of stock, if the entity is a corporation, or of the capital or profits interest, if the entity is a partnership or another form of unincorporated entity and that, along
with the Company, would be considered a single employer under Code §§414(b) and 414(c), but modified as permitted by Treasury Regulation § 1.409A-1(b)(5)(iii)(E)(1). 

Restricted Stock. A share of Stock issued to a Participant contingent upon satisfaction of conditions described in Section 7.00.
 
 Restriction Period. The period over which the Committee will determine if a Participant has met conditions placed on
Restricted Stock.  
 Retirement. Unless the Board specifies otherwise in the Award Agreement, the date an Employee Terminates
on or after reaching age 55 and qualifies to receive benefits under any tax-qualified deferred compensation plan then maintained by his or her employer.  

Stock. The common shares, without par value, issued by the Company. 

Stock Appreciation Right (or “SAR”). An Award granted under Section 8.00 and consisting of the potential appreciation of
the shares of Stock underlying the Award.  
 Terminate. A “separation from service” by the Participant from the
Company and all Related Entities within the meaning of Code §409A and Treasury Regulation §1.409A-1(h). 
 3.00
PARTICIPATION 
 3.01 Awards to Employees. 

[1] Consistent with the terms of the Plan and subject to Section 3.03, the Board, upon recommendation of the Committee,
will [a] decide which Employees will be granted Awards; and [b] specify the type of Award to be granted to Employees and the terms upon which those Awards will be granted and may be earned. 

[2] The Board, upon the Committee’s recommendation, may establish different terms and conditions [a] for each type of
Award granted to an Employee, [b] for each Employee receiving the same type of Award; and [c] for the same Employee for each Award the Employee receives, whether or not those Awards are granted at different times. 

 3.02 Awards to Directors. Consistent with the terms of the Plan and subject to
Section 3.03, the Board will grant to Directors the Awards described in Section 6.01[2].  
 3.03 Conditions of
Participation. By accepting an Award, each Employee and Director agrees: 
 [1] To be bound by the terms of the Award
Agreement and the Plan and to comply with other conditions imposed by the Board; and 
 [2] That the Committee (or the Board,
as appropriate) may amend the Plan and the Award Agreements without any additional consideration to the extent necessary to avoid penalties arising under Code §409A, even if those amendments reduce, restrict or eliminate rights that were
granted under the Plan or Award Agreement (or both) before those amendments. 
 4.00 ADMINISTRATION 

4.01 Duties. The Committee is responsible for administering the Plan and has all powers appropriate and necessary to that purpose,
although the Board has final authority to grant Awards as described in Section 3.00. Consistent with the Plan’s objectives, the Board and the Committee may adopt, amend and rescind rules and regulations relating to the Plan, to the extent
appropriate to protect the Company’s and the Group’s interests, and has complete discretion to make all other decisions necessary or advisable for the administration and interpretation of the Plan. Any action by the Board and the Committee
will be final, binding and conclusive for all purposes and upon all persons.  
 4.02 Delegation of Duties. In its sole
discretion, the Committee may delegate any ministerial duties associated with the Plan to any person (including Employees) that it deems appropriate. To the extent that any Award granted to a Covered Officer is intended to qualify as deductible
performance-based compensation for purposes of Code §162(m), the Award must be granted solely by members of the Committee who constitute a “compensation committee” for purposes of Code §162(m) and, with respect to any such Award,
the Committee may not delegate any duties it is required to discharge to comply with Code §162(m).  
 4.03 Award Agreement.
As soon as administratively feasible after the Grant Date, the Committee will prepare and deliver an Award Agreement to each affected Participant. The Award Agreement:  

[1] Will describe [a] the type of Award and when and how it may be exercised or earned, [b] any Exercise Price
associated with that Award and [c] how the Award will or may be settled. 
 [2] To the extent different from the terms
of the Plan, will describe [a] any conditions that must be met before the Award may be exercised or earned, [b] any objective restrictions placed on Awards and any performance-related conditions and Performance Criteria that must be met
before those restrictions will be released and [c] any other applicable terms and conditions affecting the Award. 

 4.04 Restriction on Repricing. Regardless of any other provision of this Plan, none of the
Company, the Board or the Committee may “reprice” (as defined under rules issued by the exchange on which the Stock is then traded) any Award without the prior approval of the shareholders.  

5.00 LIMITS ON STOCK SUBJECT TO AWARDS 

5.01 Number of Authorized Shares of Stock. Subject to Section 5.03, the number of shares of Stock issued under the Plan may not be
larger than 270,000 shares, all of which may be issued through Incentive Stock Options. The full number of shares underlying an SAR shall be deemed “issued” for purposes of counting the number of shares authorized for issuance pursuant to
the Plan. Subject to the aggregate limitation set for in this Section 5.01 and with the exception of equity awards to Directors as determined in Section 6.01, the Board, in its discretion, may determine the number of Incentive Stock
Options, Nonqualified Stock Options, Stock Appreciation Rights, and Restricted Stock to be granted at Grant Date to employees.  

The shares of Stock to be delivered under the Plan may consist, in whole or in part, of treasury Stock or authorized but unissued Stock not
reserved for any other purpose. 
 5.02 Share Accounting. The limits imposed under Section 5.01: 

[1] Will be conditionally reduced by the number of shares of Stock subject to any outstanding Award, including the full number
of shares underlying SARs; and 
 [2] Will be absolutely reduced by [a] the number of shares of Stock issued pursuant to
the exercise of an Option, [b] the number of shares of Stock issued because the terms of a Full-Value Award Agreement have been met and [c] by the full number of shares of Stock underlying an SAR that has been earned and exercised; but

 [3] Will be increased by the number of shares of Stock subject to any Award that, for any reason, is forfeited, cancelled,
terminated, relinquished, exchanged or otherwise settled without the issuance of Stock or without payment of cash equal to the difference between the Award’s Fair Market Value and its Exercise Price (if any). 

In addition, the number of authorized shares of Stock specified in Section 5.01 will be reduced by the number of shares of Stock
surrendered by a Participant or withheld by the Company to pay the Exercise Price of an Option or the taxes associated with an Award. 
 Any
decision by the Committee under this section will be final and binding on all Participants. 

 5.03 Adjustment in Capitalization. If, after the Effective Date, there is a Stock dividend
or Stock split, recapitalization (including payment of an extraordinary dividend), merger, consolidation, combination, spin-off, distribution of assets to shareholders, exchange of shares, or other similar corporate change affecting Stock, the
Committee will appropriately adjust [1] the number of Awards that may or will be granted to Participants during a Plan Year, [2] the aggregate number of shares of Stock available for Awards under Sections 5.01 or subject to outstanding
Awards (as well as any share-based limits imposed under this Plan), [3] the respective Exercise Price, number of shares and other limitations applicable to outstanding or subsequently granted Awards and [4] any other factors, limits or
terms affecting any outstanding or subsequently granted Awards. Any adjustment made pursuant to this Section 5.03 shall be made in accordance with the requirements of Code §409A, to the extent applicable. 

5.04 Limits on Awards to Covered Officers. During any Plan Year, no Covered Officer may receive [1] Options and SARs covering more
than 12,000 shares in the aggregate (adjusted as provided in Section 5.03), including Awards that are cancelled [or deemed to have been cancelled under Treas. Reg. §1.162-27(e)(2)(vi)(B)] during each Plan Year granted or
[2] Restricted Stock Awards covering more than 2,000 shares in the aggregate (adjusted as provided in Section 5.03), including Awards that are cancelled [or deemed to have been cancelled under Treas. Reg. §1.162-27(e)(2)(vi)(B)]
during each Plan Year granted.  
 6.00 OPTIONS 

6.01 Grant of Options. Subject to Section 10.00 and the terms of the Plan and the associated Award Agreement: 

[1] At any time during the term of this Plan, the Board, upon the recommendation of the Committee, may grant Incentive Stock
Options and Nonqualified Stock Options to Employees. 
 [2] The Board will grant, subject to adjustment as provided in
Section 5.03, [a] 1,000 Director Options to each Director on the date immediately after the Director first becomes a Director, and [b] 1,000 shares of Director Options on the date following each subsequent Annual Meeting during which
the Director serves as a Director. 
 6.02 Exercise Price. Except as required to implement Section 6.06, each Option will bear
an Exercise Price at least equal to Fair Market Value on the Grant Date. However, the Exercise Price associated with an Incentive Stock Option will be at least 110 percent of the Fair Market Value of a share of Stock on the Grant Date with respect
to any Incentive Stock Options issued to an Employee who, on the Grant Date, owns [as defined in Code §424(d)] Stock possessing more than 10 percent of the total combined voting power of all classes of Stock [or the combined voting power
of any parent or subsidiary corporation, determined under rules issued under Code §422](a “Ten-Percent Shareholder”).  

 6.03 Exercise of Options. Subject to Section 9.00 and any terms, restrictions and
conditions specified in the Plan: 
 [1] Employee Options will be exercisable according to a vesting schedule determined by
the Board at the Grant Date; provided, however, that no Employee Option will become exercisable at a rate of less than one third each year beginning on and after the Grant Date. 

[2] Director Options will be exercisable according to the following schedule: 

 

			
	 Number of Full Years Beginning After

Grant Date
	  	Cumulative Percentage Vested
	 Less than 1
	  	0 percent
	 1 but fewer than 2
	  	33 1/3 percent
	 2 but fewer than 3
	  	66 2/3 percent
	 3 or more
	  	100 percent

 [3] However: 

[a] Any Option to purchase a fraction of a share of Stock will automatically be converted to an Option to purchase a whole
share. 
 [b] No Incentive Stock Option may be exercised more than ten years after it is granted (five years in the case of
an Incentive Stock Option granted to a Ten-Percent Shareholder). 
 [c] No Director Option will be exercisable more than ten
years after it is granted. 
 [d] Nonqualified Stock Options (other than Director Options) will be exercisable for the period
specified in the Award Agreement but not more than ten years after it is granted. 
 6.04 Incentive Stock Options. Notwithstanding
anything in the Plan to the contrary: 
 [1] No provision of this Plan relating to Incentive Stock Options will be
interpreted, amended or altered, nor will any discretion or authority granted under the Plan be exercised, in a manner that is inconsistent with Code §422 or, without the consent of any affected Participant, to cause any Incentive Stock Option
to fail to qualify for the federal income tax treatment afforded under Code §421. 
 [2] The aggregate Fair Market Value
of the Stock (determined as of the Grant Date) with respect to which Incentive Stock Options are exercisable for the first time by any Participant during any calendar year (under all option plans of the Company and of any parent or subsidiary
corporation of the Company, as defined in Code §424) will not exceed $100,000 [or other amount specified in Code §422(d)], determined under rules issued under Code §422. 

[3] No Incentive Stock Option will be granted to any person who is not an Employee of the Company or a parent or a subsidiary
corporation of the Company, as defined in Code §424 on the Grant Date. 

 6.05 Exercise Procedures and Payment for Options. Unless the Board specifies otherwise in
the Award Agreement, the Exercise Price associated with each Option must be paid under procedures described in the Award Agreement. These procedures may include payment in cash, a cashless exercise and allowing a Participant to tender Stock he or
she already has owned for at least six months before the exercise date, either by actual delivery of the previously owned Stock or by attestation, valued at its Fair Market Value on the exercise date, as partial or full payment of the Exercise Price
or any combination of those procedures. A Participant may exercise an Option only by sending to the Committee a completed exercise notice (in the form prescribed by the Committee) along with payment (or designation of an approved payment procedure)
of the Exercise Price. As soon as administratively feasible after those steps are taken, the Committee will issue to the Participant the appropriate share certificates.  

6.06 Substitution of Options. In the Board’s discretion, persons who become Employees as a result of a transaction described in
Code §424(a) may receive Options in exchange for options granted by their former employer or the former Related Entity subject to the rules and procedures prescribed under Code §§424 and 409A. 

6.07 Rights Associated With Options. 

[1] A Participant to whom an unexercised Option has been granted will have no voting or dividend rights with respect to the
shares underlying that unexercised Option and the Option will be transferable only to the extent provided in Section 12.01. 

[2] Unless the Board specifies otherwise in the Award Agreement or as otherwise specifically provided in the Plan, Stock
acquired through an Option [a] will bear all dividend and voting rights associated with Stock and [b] will be transferable, subject to applicable federal securities laws, the requirements of any national securities exchange or system on
which shares of Stock are then listed or traded or any blue sky or state securities laws. 
 7.00 RESTRICTED STOCK 

7.01 Grant of Restricted Stock. The restrictions contained in the Restricted Stock awards shall be based on the passage of time.
Subject to Section 9.00 and the terms of the Plan and the associated Award Agreement at any time during the term of this Plan, the Board may grant shares of Restricted Stock to Employees  

7.02 Earning Restricted Stock. Subject to Section 9.00, any terms, restrictions and conditions specified in the Plan or the
associated Award Agreement, and unless specified otherwise in the Award Agreement:  
 [1] Restrictions imposed on
Restricted Stock granted to Employees will lapse no later than 3 years after the Grant Date. 

 [2] During the Restriction Period, Restricted Stock will be held by the Company
as escrow agent. After the end of the Restriction Period, the Restricted Stock will be: 
 [a] Forfeited, if all restrictions
described in the Award Agreement have not been met; or 
 [b] Released from escrow and distributed to the Participant as soon
as practicable, but in no event more than 60 days after the last day of the Restriction Period, if all restrictions specified in the Award Agreement have been met. 

[3] Any Restricted Stock Award relating to a fractional share of Stock will be rounded to the next whole share when settled.

 7.03 Rights Associated With Restricted Stock. During the Restriction Period and unless the associated Award Agreement specifies
otherwise:  
 [1] Restricted Stock may not be sold, transferred, pledged, assigned or otherwise alienated or
hypothecated; but 
 [2] Each Participant to whom Restricted Stock has been issued: 

[a] May exercise full voting rights associated with that Restricted Stock; and 

[b] Will be entitled to receive all dividends and other distributions paid with respect to that Restricted Stock at the same
time as paid to shareholders; provided, however, that if any dividends or other distributions are paid in shares of Stock, those shares will be subject to the same restrictions on transferability and forfeitability as the shares of Restricted Stock
with respect to which they were issued. 
 8.00 STOCK APPRECIATION RIGHTS 

8.01 SAR Grants. Subject to the terms of the Plan, the Board, upon recommendation of the Committee, may grant SARs to Employees at any
time during the term of this Plan.  
 8.02 Exercise Price. The Exercise Price specified in the Award Agreement will not be
less than 100 percent of the Fair Market Value of a share of Stock on the Grant Date.  
 8.03 Exercise and Settling of SARs.

 [1] SARs will be exercisable subject to the terms specified in the Award Agreement. 

[2] A Participant exercising a SAR will receive, as set forth in the Award Agreement, cash or a number of whole shares of Stock
equal to: 
 [a] The difference between the Fair Market Value of a share of Stock on the exercise date and the Exercise Price
multiplied by 

 [b] The number of shares of Stock with respect to which the SAR is being
exercised. 
 The value of any fractional share of Stock produced under this formula will be settled in cash. 

9.00 TERMINATION/BUY-OUT 

9.01 Retirement. Unless otherwise specified in the Award Agreement or this Plan: 

[1] All Nonqualified Stock Options and SARs then held by a Retiring Employee that are not exercisable when the Employee Retires
will become fully exercisable upon Retirement, and all of the Employee’s Options and SARs may be exercised at any time before the earlier of [a] the expiration date specified in the Award Agreement or [b] one year after the Retirement date
(or any shorter period specified in the Award Agreement). 
 [2] All Incentive Stock Options then held by a Retiring Employee
that are not exercisable when the Employee Retires will become fully exercisable upon Retirement, and all of the Employee’s Incentive Stock Options may be exercised at any time before the earlier of [a] the expiration date specified in the
Award Agreement or [b] three months after the Retirement date (or any shorter period specified in the Award Agreement). However, an Incentive Stock Option that is not exercised within three months after the Retirement date will be treated as a
Nonqualified Stock Option and may be exercised within the period described in Section 9.01[1].  
 [3] All
Restricted Stock granted to a Retiring Participant that is unvested when the Participant Retires will be fully vested upon the Participant’s Retirement and shall be settled within 60 days. 

9.02 Death or Disability. Unless otherwise specified in the Award Agreement or this Plan: 

[1] All Nonqualified Stock Options and SARs then held by a Participant who dies or becomes Disabled (whether or not then
exercisable) will be fully exercisable when the Participant dies or becomes Disabled and may be exercised at any time before the earlier of [a] the expiration date specified in the Award Agreement or [b] one year after the date of death or
Disability (or any shorter period specified in the Award Agreement). 
 [2] All Incentive Stock Options then held by a
Disabled or dead Participant will be fully exercisable when the Participant dies or becomes Disabled and may be exercised at any time before the earlier of [a] the expiration date specified in the Award Agreement or [b] one year after the
Participant’s Disability or death (or any shorter period specified in the Award Agreement). 
 [3] All Restricted Stock
granted to a Participant who dies or becomes Disabled that is unvested when the Participant dies or becomes Disabled will be fully vested when the Participant dies or becomes Disabled. 

 9.03 Termination for Cause. Unless otherwise specified in the Award Agreement or this
Plan, all Awards that are outstanding (whether or not then earned or exercisable) will be forfeited when and if a Participant Terminates (or is deemed to have been Terminated) for Cause.  

9.04 Termination for any Other Reason. Unless otherwise specified in the Award Agreement or this Plan or subsequently, any Awards that
are outstanding when a Participant Terminates for any reason not described in Sections 9.01 through 9.03 and which are then exercisable may be exercised at any time before the earlier of [1] the expiration date specified in the Award
Agreement or [2] three months after the Termination date (or any shorter period specified in the Award Agreement), and all Awards that are not then exercisable and all unvested restricted stock will terminate on the Termination date. 

 9.05 Buy-out of Awards. At any time before a Change in Control or the commencement of activity that may reasonably be expected
to result in a Change in Control, the Board, in its sole discretion, may offer to buy for cash or by substitution of another Award (but only to the extent that offer and the terms of the offer do not and, on their face are not likely to, generate
penalties under Code §409A) any or all outstanding Awards held by any Participant, whether or not exercisable, by providing to that Participant written notice (“Buy-out Offer”) of its intention to exercise the rights reserved in
this section and other information, if any, required to be included under applicable security laws. If a Buy-out Offer is given, the Company also will transfer to each Participant accepting the offer the value (equal to the difference between the
aggregate Fair Market Value of the Award on the date of the Buy-out Offer over the aggregate Exercise Price, if any) of the Award to be purchased or a substitute Award whose value is equal to the difference between the aggregate Fair Market Value on
the date of the Buy-out Offer over the aggregate Exercise Price, if any of the Award is to be exchanged. The Company will complete any buy-out made under this section as soon as administratively possible after the date of the Buy-out Offer. 

 10.00 CHANGE IN CONTROL 

10.01 Accelerated Vesting and Settlement. Upon a Change in Control, all of a Participant’s Awards will be treated as provided in a
separate written change in control or similar agreement between the Participant and the Company or any Related Entity or, if there is no such agreement between a Participant and the Company or any Related Entity, subject to Section 10.02, on
the date of any Change in Control the Participant and the Company agree that:  
 [1] Each Option and SAR outstanding
on the date of a Change in Control (whether or not exercisable) will be cancelled in exchange [a] for cash equal to the excess of the Change in Control Price over the Exercise Price associated with the cancelled Option or SAR or, [b] at
the Board’s discretion, for whole shares of Stock with a Fair Market Value equal to the excess of the Change in Control Price over the Exercise Price associated with the cancelled Option and SAR and the Fair Market Value of any fractional share
of Stock will be distributed in cash; and 

 [2] All restrictions then imposed on Restricted Stock will lapse and all
outstanding Restricted Stock (including those subject to the acceleration described in this subpart) will be distributed in a single lump sum cash payment or, at the Board’s discretion, in whole shares of Stock and all dividends then held in
escrow will be distributed in cash within 30 days following the Change in Control. The distribution or payment made pursuant to this section shall be based on the Change in Control Price. 

As a condition of receiving an Award, each Participant agrees to the terms described in this section and to cooperate fully in the application
and completion of the procedures described in this section. 
 10.02 Effect of Code §280G. Unless otherwise specified in
the Award Agreement or in another written agreement between the Participant and the Company or a Related Entity executed simultaneously with or before any Change in Control, if the sum (or value) of the payments described in Section 10.01
constitute an “excess parachute payment” as defined in Code §280G(b)(1) when combined with all other parachute payments attributable to the same Change in Control, the Company or other entity making the payment (“Payor”)
will reduce the Participant’s benefits under this Plan so that the Participant’s total “parachute payment” as defined in Code §280G(b)(2)(A) under this Plan, any Award Agreement and all other agreements will be $1.00
less than the amount that otherwise would generate an excise tax under Code §4999. Any reduction pursuant to this Section 10.02 shall be made consistent with the requirements of Code §409A. 

11.00 AMENDMENT, MODIFICATION AND TERMINATION OF PLAN 

The Board or the Committee may terminate, suspend or amend the Plan at any time without shareholder approval except to the extent that
shareholder approval is required to satisfy applicable requirements imposed by [1] Rule 16b-3 under the Act, or any successor rule or regulation, [2] applicable requirements of the Code or [3] any securities exchange, market or other
quotation system on or through which the Company’s securities are listed or traded. Also, no Plan amendment may [4] result in the loss of a Committee member’s status as a “non-employee director” as defined in Rule 16b-3
under the Act, or any successor rule or regulation, with respect to any employee benefit plan of the Company, [5] cause the Plan to fail to meet requirements imposed by Rule 16b-3 or [6] without the consent of the affected Participant (and
except as specifically provided otherwise in this Plan or the Award Agreement), adversely affect any Award granted before the amendment, modification or termination. However, nothing in this section will restrict the Board’s or the
Committee’s right to amend the Plan and any Award Agreements without any additional consideration to affected Participants to the extent necessary to avoid penalties arising under Code §409A, even if those amendments reduce, restrict
or eliminate rights granted under the Plan or Award Agreement (or both) before those amendments. 
 12.00 MISCELLANEOUS 

12.01 Assignability. Except as described in this section or as provided in Section 12.02, an Award may not be transferred except
by will or the laws of descent and distribution and, during the Participant’s lifetime, may be exercised only by the Participant or the Participant’s guardian or legal representative.  

 12.02 Beneficiary Designation. Each Participant may name a Beneficiary or Beneficiaries
(who may be named contingently or successively) to receive or to exercise any vested Award that is unpaid or unexercised at the Participant’s death. Unless otherwise provided in the Beneficiary designation, each designation made will revoke all
prior designations made by the same Participant, must be made on a form prescribed by the Committee and will be effective only when filed in writing with the Committee. If a Participant has not made an effective Beneficiary designation, the deceased
Participant’s Beneficiary will be his or her surviving spouse or, if none, the deceased Participant’s estate. The identity of a Participant’s designated Beneficiary will be based only on the information included in the latest
beneficiary designation form completed by the Participant and will not be inferred from any other evidence.  
 12.03 No Guarantee
of Continuing Services. Except as specifically provided elsewhere in the Plan, nothing in the Plan may be construed as:  

[1] Interfering with or limiting the right of the Company or any Related Entity to Terminate any Employee’s employment at
any time; 
 [2] Conferring on any Participant any right to continue as an Employee or director of the Company or any Related
Entity; 
 [3] Guaranteeing that any Employee will be selected to be a Participant; or 

[4] Guaranteeing that any Participant will receive any future Awards. 

12.04 Tax Withholding. To the extent applicable, the Company will withhold from other amounts owed to the Participant, or require a
Participant to remit to the Company, an amount sufficient to satisfy federal, state and local withholding tax requirements on any Award, exercise or cancellation of an Award or purchase of Stock.  

In its sole discretion, which may be withheld for any reason or for no reason, the Committee may permit a Participant to elect, subject to
conditions the Committee establishes, to reimburse the Company for this tax withholding obligation through one or more of the following methods: 

[1] By having shares of Stock otherwise issuable under the Plan withheld by the Company (but only to the extent of the minimum
amount that must be withheld to comply with applicable state, federal and local income, employment and wage tax laws); 
 [2]
By delivering to the Company previously acquired shares of Stock that the Participant has owned for at least six months; 

[3] By remitting cash to the Company; or 

[4] By remitting a personal check immediately payable to the Company. 

 12.05 Indemnification. Each individual who is or was a member of the Committee or of the
Board will be indemnified and held harmless by the Company against and from any loss, cost, liability or expense that may be imposed upon or reasonably incurred by him or her in connection with or resulting from any claim, action, suit or proceeding
to which he or she may be made a party or in which he or she may be involved by reason of any action taken or not taken under the Plan as a Committee or Board member and against and from any and all amounts paid, with the Company’s approval, by
him or her in settlement of any matter related to or arising from the Plan as a Committee or Board member or paid by him or her in satisfaction of any judgment in any action, suit or proceeding relating to or arising from the Plan against him or her
as a Committee or Board member, but only if he or she gives the Company an opportunity, at its own expense, to handle and defend the matter before he or she undertakes to handle and defend it in his or her own behalf. The right of indemnification
described in this section is not exclusive and is independent of any other rights of indemnification to which the individual may be entitled under the Company’s organizational documents, by contract, as a matter of law or otherwise. 

 12.06 No Limitation on Compensation. Nothing in the Plan is to be construed to limit the right of the Company to establish
other plans or to pay compensation to its employees or directors, in cash or property, in a manner not expressly authorized under the Plan.  

12.07 Requirements of Law. The grant of Awards and the issuance of shares of Stock will be subject to all applicable laws, rules and
regulations and to all required approvals of any governmental agencies or national securities exchange, market or other quotation system. Also, no shares of Stock will be issued under the Plan unless the Company is satisfied that the issuance of
those shares of Stock will comply with applicable federal and state securities laws; however, the Company shall issue shares of Stock as soon as it reasonably believes that such issuance shall be in accordance with any applicable federal and state
securities laws. Certificates for shares of Stock delivered under the Plan may be subject to any stock transfer orders and other restrictions that the Committee believes to be advisable under the rules, regulations and other requirements of the
Securities and Exchange Commission, any stock exchange or other recognized market or quotation system upon which the Stock is then listed or traded, or any other applicable federal or state securities law. The Committee may cause a legend or legends
to be placed on any certificates issued under the Plan to make appropriate reference to restrictions within the scope of this section.  

12.08 Governing Law. The Plan, and all agreements hereunder, will be construed in accordance with and governed by the laws (other than
laws governing conflicts of laws) of the State of Ohio.  
 12.09 No Impact on Benefits. Plan Awards are not compensation for
purposes of calculating a Participant’s rights under any employee benefit plan that does not specifically require the inclusion of Awards in calculating benefits.  

12.10 Code §409A. It is intended that the Plan comply with the requirements of Code §409A and the Treasury Regulations
promulgated thereunder (and any subsequent notices or guidance issued by the Internal Revenue Service), and the Plan will be interpreted, administered and operated accordingly. Nothing herein shall be construed as an entitlement to or guarantee of
any particular tax treatment to a Participant.EX-10.1

 Exhibit 10.1 

COMCAST CORPORATION 

2002 RESTRICTED STOCK PLAN 
  

	1.	BACKGROUND AND PURPOSE 

 (a) Amendment and Restatement of Plan. COMCAST
CORPORATION, a Pennsylvania corporation, hereby amends and restates the Comcast Corporation 2002 Restricted Stock Plan (the “Plan”). The purpose of the Plan is to promote the ability of Comcast Corporation to recruit and retain employees
and enhance the growth and profitability of Comcast Corporation by providing the incentive of long-term awards for continued employment and the attainment of performance objectives. 

(b) Purpose of the Amendment; Credits Affected. The Plan was previously amended and restated, effective January 1, 2005 in order
(i) to preserve the favorable tax treatment available to amounts deferred pursuant to the Plan before January 1, 2005 and the earnings credited in respect of such amounts (each a “Grandfathered Amount”) in light of the enactment
of section 409A of the Internal Revenue Code of 1986, as amended (the “Code”) as part of the American Jobs Creation Act of 2004, and the issuance of various Notices, Announcements, Proposed Regulations and Final Regulations thereunder
(collectively, “Section 409A”), and (ii) with respect to all other amounts eligible to be deferred under the Plan, to comply with the requirements of Section 409A. Grandfathered Amounts will continue to be subject to the terms
and conditions of the Plan as in effect prior to January 1, 2005. All amounts eligible to be deferred under the Plan other than Grandfathered Amounts will be subject to the terms of this amendment and restatement of the Plan and
Section 409A. 
 (c) Reservation of Right to Amend to Comply with Section 409A. In addition to the powers reserved to the
Board and the Committee under Paragraph 14 of the Plan, the Board and the Committee reserve the right to amend the Plan, either retroactively or prospectively, in whatever respect is required to achieve and maintain compliance with the requirements
of the Section 409A. 
 (d) Deferral Provisions of Plan Unfunded and Limited to Select Group of Management or Highly Compensated
Employees. Deferral Eligible Grantees and Non-Employee Directors may elect to defer the receipt of Restricted Stock and Restricted Stock Units as provided in Paragraph 8. The deferral provisions of Paragraph 8 and the other provisions of
the Plan relating to the deferral of Restricted Stock and Restricted Stock Units are unfunded and maintained primarily for the purpose of providing a select group of management or highly compensated employees the opportunity to defer the receipt of
compensation otherwise payable to such eligible employees in accordance with the terms of the Plan. 
 (e) References to Written Forms,
Elections and Notices. Any action under the Plan that requires a written form, election, notice or other action shall be treated as completed if taken via electronic or other means, to the extent authorized by the Committee. 

	2.	DEFINITIONS 

 (a) [RESERVED] 

(b) “Account” means unfunded bookkeeping accounts established pursuant to Paragraph 8(h) and maintained by the Committee in
the names of the respective Grantees (i) to which Deferred Stock Units, dividend equivalents and earnings on dividend equivalents shall be credited with respect to the portion of the Account allocated to the Company Stock Fund and (ii) to
which an amount equal to the Fair Market Value of Deferred Stock Units with respect to which a Diversification Election has been made and interest thereon are deemed credited, reduced by distributions in accordance with the Plan. 

(c) “Active Grantee” means each Grantee who is actively employed by a Participating Company. 

(d) “Affiliate” means, with respect to any Person, any other person that, directly or indirectly, is in control of, is
controlled by, or is under common control with, such Person. For purposes of this definition, the term “control,” including its correlative terms “controlled by” and “under common control with,” mean, with respect to
any Person, the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such Person, whether through the ownership of voting securities, by contract or otherwise. 

(e) “Annual Rate of Pay” means, as of any date, an employee’s annualized base pay rate. An employee’s Annual Rate
of Pay shall not include sales commissions or other similar payments or awards. 
 (f) “Applicable Interest Rate” means:

  

	 	(i)	Except as otherwise provided in Paragraph 2(f)(ii): 

  

	 	(A)	The Applicable Interest Rate with respect to amounts credited to the Income Fund that are attributable to (1) dividends and other distributions credited with respect to Deferred Stock Units that are deferred
pursuant to Initial Elections made before January 1, 2010 and (2) Diversification Elections and Special Diversification Elections made before January 1, 2010 shall be the interest rate that, when compounded annually pursuant to rules
established by the Committee from time to time, is mathematically equivalent to 8% (0.08) per annum, or such other interest rate established by the Committee from time to time. 

  
 -2- 

	 	(B)	The Applicable Interest Rate with respect to amounts credited to the Income Fund that are attributable to (1) dividends and other distributions credited with respect to Deferred Stock Units that are deferred
pursuant to Initial Elections made on or after January 1, 2010 and before January 1, 2014 and (2) Diversification Elections and Special Diversification Elections made on or after January 1, 2010 and before January 1, 2014,
shall be the interest rate that, when compounded annually pursuant to rules established by the Committee from time to time, is mathematically equivalent to 12% per annum, or such other interest rate established by the Committee from time to
time. 

  

	 	(C)	Effective with respect to amounts credited to the Income Fund that are attributable to (1) dividends and other distributions credited with respect to Deferred Stock Units that are deferred pursuant to Initial
Elections made on or after January 1, 2014, and (2) Diversification Elections and Special Diversification Elections made on or after January 1, 2014, the “Applicable Interest Rate” shall be the Applicable Interest Rate that
applies to “Protected Benefits” under the Comcast Corporation 2005 Deferred Compensation Plan (the “2005 Deferred Compensation Plan”) if, as of the September 30th
immediately preceding the Plan Year to which the Initial Election or Diversification Election applies, the sum of (x) the Grantee’s Account under the 2005 Deferred Compensation Plan, plus (y) the Grantee’s Account under the
Comcast Corporation 2002 Deferred Compensation Plan (the “2002 Deferred Compensation Plan”), plus (z) the portion of the Grantee’s Account under this Plan credited to the Income Fund, is less than the High Water Mark. If the
conditions described in the preceding sentence do not apply, the “Applicable Interest Rate” shall be the Applicable Interest Rate that applies under the 2005 Deferred Compensation Plan to amounts credited pursuant to Initial Elections with
respect to compensation earned after December 31, 2013, that are not Protected Benefits. 

  

	 	(ii)	 Effective for the period beginning as soon as administratively practicable following a Grantee’s employment termination date to the date the
Grantee’s Account is distributed in full, the Committee, in its sole and absolute discretion, may designate the term “Applicable Interest Rate” for such Grantee’s Account to mean the lesser of: (A) the rate in effect under
Paragraph 2(f)(i) or (B) the interest rate that, when compounded annually pursuant to 

  
 -3- 

	 	
rules established by the Committee from time to time, is mathematically equivalent to the Prime Rate plus one percent, compounded annually as of the last day of the calendar year. A
Grantee’s re-employment by a Participating Company following an employment termination date shall not affect the Applicable Interest Rate that applies to the part of the Grantee’s Account (including interest credited with respect to such
part of the Grantee’s Account) that was credited before such employment termination date. Notwithstanding the foregoing, the Committee may delegate its authority to determine the Applicable Interest Rate under this Paragraph 2(f)(ii) to an
officer of the Company or committee of two or more officers of the Company. 

 (g) “AT&T Broadband
Transaction” means the acquisition of AT&T Broadband Corp. (now known as Comcast Cable Communications, LLC) by the Company. 

(h) “Award” means an award of Restricted Stock or Restricted Stock Units granted under the Plan. 

(i) “Board” means the Board of Directors of the Company. 

(j) “Change of Control” means: 
  

	 	(i)	For all purposes of the Plan other than Paragraph 8, any transaction or series of transactions as a result of which any Person who was a Third Party immediately before such transaction or series of transactions owns
then-outstanding securities of the Company such that such Person has the ability to direct the management of the Company, as determined by the Board in its discretion. The Board may also determine that a Change of Control shall occur upon the
completion of one or more proposed transactions. The Board’s determination shall be final and binding. 

  

	 	(ii)	For purposes of Paragraph 8, any transaction or series of transactions that constitutes a change in the ownership or effective control or a change in the ownership of a substantial portion of the assets of the Company,
within the meaning of Section 409A. 

 (k) “Code” means the Internal Revenue Code of 1986, as amended.

 (l) “Comcast Plan” means any restricted stock, restricted stock unit, stock bonus, stock option or other compensation
plan, program or arrangement established or maintained by the Company or an Affiliate, including but not limited to this Plan, the Comcast Corporation 2003 Stock Option Plan, the Comcast Corporation 2002 Stock Option Plan, the Comcast Corporation
1996 Stock Option Plan, Comcast Corporation 1987 Stock Option Plan and the Comcast Corporation 2002 Deferred Stock Option Plan. 

  
 -4- 

 (m) “Committee” means the Compensation Committee of the Board, provided that all
references to the Committee shall be treated as references to the Committee’s delegate with respect to any Award granted within the scope of the delegate’s authority pursuant to Paragraph 5(f). 

(n) “Common Stock” means Class A Common Stock, par value $0.01, of the Company. 

(o) “Company” means Comcast Corporation, a Pennsylvania corporation, including any successor thereto by merger,
consolidation, acquisition of all or substantially all the assets thereof, or otherwise. 
 (p) “Company Stock Fund” means
a hypothetical investment fund pursuant to which Deferred Stock Units are credited with respect to a portion of an Award subject to an Election, and thereafter until (i) the date of distribution or (ii) the effective date of a
Diversification Election, to the extent a Diversification Election applies to such Deferred Stock Units, as applicable. The portion of a Grantee’s Account deemed invested in the Company Stock Fund shall be treated as if such portion of the
Account were invested in hypothetical shares of Common Stock or Special Common Stock otherwise deliverable as Shares upon the Vesting Date associated with Restricted Stock or Restricted Stock Units, and all dividends and other distributions paid
with respect to Common Stock or Special Common Stock were credited to the Income Fund, held uninvested in cash and credited with interest at the Applicable Interest Rate as of the next succeeding December 31 (to the extent the Account continues
to be deemed credited in the form of Deferred Stock Units through such December 31), provided that dividends and other distributions paid with respect to Common Stock or Special Common Stock after December 31, 2011 shall be credited with
interest at the Applicable Interest Rate commencing as of the date on which dividends or other distributions are paid. 
 (q) “Date
of Grant” means the date on which an Award is granted. 
 (r) “Deceased Grantee” means: 

 

	 	(i)	A Grantee whose employment by a Participating Company is terminated by death; or 

  

	 	(ii)	A Grantee who dies following termination of employment by a Participating Company. 

 (s)
“Deferral Eligible Employee” means: 
  

	 	(i)	Effective before January 1, 2014: 

  

	 	(A)	An Eligible Employee whose Annual Rate of Pay is $200,000 or more as of both: (x) the date on which an Initial Election is filed with the Committee; and (y) the first day of the calendar year in which such
Initial Election filed. 

  
 -5- 

	 	(B)	An Eligible Employee whose Annual Rate of Pay is $125,000 as of each of: (x) June 30, 2002; (y) the date on which an Initial Election is filed with the Committee; and (z) the first day of each calendar
year beginning after December 31, 2002. 

  

	 	(C)	Each New Key Employee. 

  

	 	(D)	Each other employee of a Participating Company who is designated by the Committee, in its sole and absolute discretion, as a Deferral Eligible Employee. 

 

	 	(ii)	Effective on and after January 1, 2014: 

  

	 	(A)	An Eligible Employee whose Annual Rate of Pay is $250,000 or more as of both: (x) the date on which an Initial Election is filed with the Committee; and (y) the first day of the calendar year in which such
Initial Election filed. 

  

	 	(B)	Each New Key Employee. 

  

	 	(C)	Each other employee of a Participating Company who is designated by the Committee, in its sole and absolute discretion, as a Deferral Eligible Employee. 

Notwithstanding anything in this Paragraph 2(s) to the contrary, except as otherwise provided by the Committee or its delegate, no Grantee who is an employee
of NBCUniversal, LLC, a Delaware limited liability company, and its subsidiaries (collectively, “NBCUniversal”) shall be a Deferral Eligible Employee with respect to any Award granted to such Grantee on or after January 29, 2011. 

(t) “Deferred Stock Units” means the number of hypothetical Shares subject to an Election. 

(u) “Disability” means: 
  

	 	(i)	A Grantee’s substantial inability to perform Grantee’s employment duties due to partial or total disability or incapacity resulting from a mental or physical illness, injury or other health-related cause for a
period of 12 consecutive months or for a cumulative period of 52 weeks in any two calendar year period; or 

  

	 	(ii)	If different from the definition in Paragraph 2(u)(i) above, “Disability” as it may be defined in such Grantee’s employment agreement between the Grantee and the Company or an Affiliate, if any.

  
 -6- 

 (v) “Disabled Grantee” means: 

 

	 	(i)	A Grantee whose employment by a Participating Company is terminated by reason of Disability; 

  

	 	(ii)	The duly-appointed legal guardian of an individual described in Paragraph 2(v)(i) acting on behalf of such individual. 

(w) “Diversification Election” means a Grantee’s election to have a portion of the Grantee’s Account credited in
the form of Deferred Stock Units and attributable to any grant of Restricted Stock or Restricted Stock Units deemed liquidated and credited thereafter under the Income Fund, as provided in Paragraph 8(k). 

(x) “Election” means, as applicable, an Initial Election or a Subsequent Election. 

(y) “Eligible Employee” means an employee of a Participating Company, as determined by the Committee. 

(z) “Fair Market Value” means: 
  

	 	(i)	If Shares are listed on a stock exchange, Fair Market Value shall be determined based on the last reported sale price of a Share on the principal exchange on which Shares are listed on the date of determination, or if
such date is not a trading day, the next trading date. 

  

	 	(ii)	If Shares are not so listed, but trades of Shares are reported on the Nasdaq National Market, Fair Market Value shall be determined based on the last quoted sale price of a Share on the Nasdaq National Market on the
date of determination, or if such date is not a trading day, the next trading date. 

  

	 	(iii)	If Shares are not so listed nor trades of Shares so reported, Fair Market Value shall be determined by the Committee in good faith. 

(aa) “Family Member” has the meaning given to such term in General Instructions A.1(a)(5) to Form S-8 under the Securities
Act of 1933, as amended, and any successor thereto. 
 (bb) “Grandfathered Amount” means amounts described in Paragraph
1(b) that were deferred under the Plan and that were earned and vested before January 1, 2005. 
 (cc) “Grantee” means
an Eligible Employee or Non-Employee Director who is granted an Award. 
 (dd) “Hardship” means an “unforeseeable
emergency,” as defined in Section 409A. The Committee shall determine whether the circumstances of the Grantee 

  
 -7- 

 
constitute an unforeseeable emergency and thus a Hardship within the meaning of this Paragraph 2(dd). Following a uniform procedure, the Committee’s determination shall consider any facts or
conditions deemed necessary or advisable by the Committee, and the Grantee shall be required to submit any evidence of the Grantee’s circumstances that the Committee requires. The determination as to whether the Grantee’s circumstances are
a case of Hardship shall be based on the facts of each case; provided however, that all determinations as to Hardship shall be uniformly and consistently made according to the provisions of this Paragraph 2(dd) for all Grantees in similar
circumstances. 
 (ee) “High Water Mark” means: 
  

	 	(i)	With respect to amounts credited to the Income Fund on account of Diversification Elections made in 2014, the highest of the sum of the amounts described in (A), (B) and (C) below as of the last day of any
calendar quarter beginning after December 31, 2008 and before October 1, 2013: 

  

	 	(A)	the Grantee’s Account under the 2005 Deferred Compensation Plan; plus 

  

	 	(B)	the Grantee’s Account under the 2002 Deferred Compensation Plan; plus 

  

	 	(C)	the portion of the Grantee’s Account under this Plan credited to the Income Fund. 

  

	 	(ii)	With respect to amounts credited to the Income Fund on account of Diversification Elections and Special Diversification Elections made after 2014, the sum of (x) plus (y) where (x) equals the highest of
the sum of the amounts described in Section 2(ee)(i)(A), (B) and (C) as of the last day of any calendar quarter beginning after December 31, 2008 and before January 1, 2014, and (y) equals the sum of: 

 

	 	(A)	The amount credited to a Grantee’s Account under Section 3.8 of the 2005 Deferred Compensation Plan after December 31, 2013 and on or before September 30, 2014 that is contractually committed
pursuant to an employment agreement entered into on or before December 31, 2013; plus 

  

	 	(B)	The deferred portion of a Grantee’s cash bonus award earned for 2013 and payable, but for the Grantee’s deferral election under the 2005 Deferred Compensation Plan after December 31, 2013 and on or before
September 30, 2014; plus 

  
 -8- 

	 	(C)	The amount credited to the Income Fund pursuant to a Diversification Election or Special Diversification Election made by a Grantee before January 1, 2014 with respect to Restricted Stock Units that vest after
December 31, 2013 and on or before September 30, 2014. 

 (ff) “Income Fund” means a hypothetical
investment fund pursuant to which an amount equal to the Fair Market Value of Deferred Stock Units subject to a Diversification Election is credited as of the effective date of such Diversification Election and as to which interest is credited
thereafter until the date of distribution at the Applicable Interest Rate. In addition, the Income Fund shall also be deemed to hold dividend equivalents and earnings on dividend equivalents credited to a Grantee’s Account as described in
Section 2(b) and Section 2(p). Notwithstanding any other provision of the Plan to the contrary, for purposes of determining the time and form of payment of amounts credited to the Income Fund, the rules of the 2005 Deferred Compensation
Plan shall apply on the same basis as if such amounts were credited to a participant’s account under such 2005 Deferred Compensation Plan. 

(gg) “Initial Election” means a written election on a form provided by the Committee, pursuant to which a Grantee:
(i) elects, within the time or times specified in Paragraph 8(a), to defer the distribution date of Shares issuable with respect to Restricted Stock or Restricted Stock Units; (ii) designates the distribution date of such Shares; or
(iii) makes a tax withholding election as described in Paragraph 9(c)(iii). 
 (hh) “New Key Employee” means: 

 

	 	(i)	Effective before January 1, 2014, each employee of a Participating Company who: 

  

	 	(A)	becomes an employee of a Participating Company and has an Annual Rate of Pay of $200,000 or more as of his employment commencement date; or 

 

	 	(B)	has an Annual Rate of Pay that is increased to $200,000 or more and who, immediately preceding such increase, was not a Deferral Eligible Employee. 

 

	 	(ii)	Effective on and after January 1, 2014, each employee of a Participating Company who: 

  

	 	(A)	becomes an employee of a Participating Company and has an Annual Rate of Pay of $250,000 or more as of his employment commencement date; or 

 

	 	(B)	has an Annual Rate of Pay that is increased to $250,000 or more and who, immediately preceding such increase, was not a Deferral Eligible Employee. 

  
 -9- 

 (ii) “Non-Employee Director” means an individual who is a member of the Board,
and who is not an employee of the Company, including an individual who is a member of the Board and who previously was an employee of the Company. 

(jj) “Normal Retirement” means a Grantee’s termination of employment that is treated by the Participating Company as a
retirement under its employment policies and practices as in effect from time to time. 
 (kk) “Other Available Shares”
means, as of any date, the sum of: 
  

	 	(i)	The total number of Shares owned by a Grantee or such Grantee’s Family Member that were not acquired by such Grantee or such Grantee’s Family Member pursuant to a Comcast Plan or otherwise in connection with
the performance of services to the Company or an Affiliate; plus 

  

	 	(ii)	The excess, if any of: 

  

	 	(A)	The total number of Shares owned by a Grantee or such Grantee’s Family Member other than the Shares described in Paragraph 2(kk)(i); over 

 

	 	(B)	The sum of: 

 (1) The number of such Shares owned by such Grantee or such
Grantee’s Family Member for less than six months; plus 
 (2) The number of such Shares owned by such Grantee or such
Grantee’s Family Member that has, within the preceding six months, been the subject of a withholding certification pursuant to Paragraph 9(c)(ii) or any similar withholding certification under any other Comcast Plan; plus 

(3) The number of such Shares owned by such Grantee or such Grantee’s Family Member that has, within the preceding six
months, been received in exchange for Shares surrendered as payment, in full or in part, or as to which ownership was attested to as payment, in full or in part, of the exercise price for an option to purchase any securities of the Company or an
Affiliate of the Company, under any Comcast Plan, but only to the extent of the number of Shares surrendered or attested to; plus 

(4) The number of such Shares owned by such Grantee or such Grantee’s Family Member as to which evidence of ownership
has, within the preceding six months, been provided to the Company in connection with the crediting of “Deferred Stock Units” to such Grantee’s Account under the Comcast Corporation 2002 Deferred Stock Option Plan (as in effect from
time to time). 

  
 -10- 

 For purposes of this Paragraph 2(kk), a Share that is subject to an Election pursuant to Paragraph 8 or a
deferral election pursuant to another Comcast Plan shall not be treated as owned by a Grantee until all conditions to the delivery of such Share have lapsed. The number of Other Available Shares shall be determined separately for Common Stock and
Special Common Stock, provided that Shares of Common Stock or Special Common Stock that otherwise qualify as “Other Available Shares” under this Paragraph 2(kk), or any combination thereof, shall be permitted to support any attestation to
ownership referenced in the Plan for any purpose for which attestation may be necessary or appropriate. For purposes of determining the number of Other Available Shares, the term “Shares” shall also include the securities held by a Grantee
or such Grantee’s Family Member immediately before the consummation of the AT&T Broadband Transaction that became Shares as a result of the AT&T Broadband Transaction. 

(ll) “Participating Company” means the Company and each of the Subsidiary Companies. 

(mm) “Performance-Based Compensation” means “Performance-Based Compensation” within the meaning of
Section 409A. 
 (nn) “Performance Period” means a period of at least 12 months during which a Grantee may earn
Performance-Based Compensation. 
 (oo) “Person” means an individual, a corporation, a partnership, an association, a trust
or any other entity or organization. 
 (pp) “Plan” means the Comcast Corporation 2002 Restricted Stock Plan, as set forth
herein, and as amended from time to time. 
 (qq) “Prime Rate” means, for any calendar year, the interest rate that, when
compounded daily pursuant to rules established by the Committee from time to time, is mathematically equivalent to the prime rate of interest (compounded annually) as published in the Eastern Edition of The Wall Street Journal on the last
business day preceding the first day of such calendar year, and as adjusted as of the last business day preceding the first day of each calendar year beginning thereafter. 

(rr) “Restricted Stock” means Shares subject to restrictions as set forth in an Award. 

(ss) “Restricted Stock Unit” means a unit that entitles the Grantee, upon the Vesting Date set forth in an Award, to receive
one Share. 
 (tt) “Retired Grantee” means a Grantee who has terminated employment pursuant to a Normal Retirement. 

(uu) “Rule 16b-3” means Rule 16b-3 promulgated under the 1934 Act, as in effect from time to time. 

  
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 (vv) “Section 16(b) Officer” means an officer of the Company who is subject to
the short-swing profit recapture rules of section 16(b) of the 1934 Act. 
 (ww) “Share” or “Shares”
means: 
  

	 	(i)	except as provided in Paragraph 2(ww)(ii), a share or shares of Common Stock. 

  

	 	(ii)	with respect to Awards granted before the consummation of the AT&T Broadband Transaction as to which a Vesting Date has not occurred, and for purposes of Paragraphs 2(kk) and 9(c), the term “Share” or
“Shares” also means a share or shares of Special Common Stock. 

 (xx) “Special Common Stock” means
Class A Special Common Stock, par value $0.01, of the Company. 
 (yy) “Special Diversification Election” means, with
respect to each separate Award, a Diversification Election by a Grantee other than a Non-Employee Director to have more than 40 percent of the Deferred Stock Units credited to such Grantee’s Account in the Company Stock Fund liquidated and
credited thereafter under the Income Fund, as provided in Paragraph 8(k)(i), if (and to the extent that) it is approved by the Committee or its delegate in accordance with Paragraph 8(k)(ii). 

(zz) “Subsequent Election” means a written election on a form provided by the Committee, filed with the Committee in
accordance with Paragraph 8(d), pursuant to which a Grantee: (i) elects, within the time or times specified in Paragraph 8(d), to further defer the distribution date of Shares issuable with respect to Restricted Stock or Restricted Stock Units;
and (ii) designates the distribution date of such Shares. 
 (aaa) “Subsidiary Companies” means all business entities
that, at the time in question, are subsidiaries of the Company, within the meaning of section 424(f) of the Code. 
 (bbb)
“Successor-in-Interest” means the estate or beneficiary to whom the right to payment under the Plan shall have passed by will or the laws of descent and distribution. 

(ccc) “Terminating Event” means any of the following events: 

 

	 	(i)	the liquidation of the Company; or 

  

	 	(ii)	a Change of Control. 

 (ddd) “Third Party” means any Person, together with
such Person’s Affiliates, provided that the term “Third Party” shall not include the Company or an Affiliate of the Company. 

  
 -12- 

 (eee) “Vesting Date” means, as applicable: (i) the date on which the
restrictions imposed on a Share of Restricted Stock lapse or (ii) the date on which the Grantee vests in a Restricted Stock Unit. 

(fff) “1933 Act” means the Securities Act of 1933, as amended. 

(ggg) “1934 Act” means the Securities Exchange Act of 1934, as amended. 

 

	3.	RIGHTS TO BE GRANTED 

 Rights that may be granted under the Plan are: 

(a) Rights to Restricted Stock which gives the Grantee ownership rights in the Shares subject to the Award, subject to a substantial risk of
forfeiture, as set forth in Paragraph 7, and to deferred payment, as set forth in Paragraph 8; and 
 (b) Rights to Restricted Stock Units
which give the Grantee the right to receive Shares upon a Vesting Date, as set forth in Paragraph 7, and to deferred payment, as set forth in Paragraph 8. The maximum number of Shares subject to Awards that may be granted to any single individual in
any calendar year, adjusted as provided in Paragraph 10, shall be 2.0 million Shares. 
  

	4.	SHARES SUBJECT TO THE PLAN 

 (a) Subject to adjustment as provided in Paragraph 10,
not more than 96.5 million Shares in the aggregate may be issued under the Plan pursuant to the grant of Awards. The Shares issued under the Plan may, at the Company’s option, be either Shares held in treasury or Shares originally issued
for such purpose. 
 (b) If (i) Restricted Stock or Restricted Stock Units are forfeited pursuant to the terms of an Award or
(ii) with respect to Restricted Stock Units, the Company withholds Shares to satisfy its minimum tax withholding requirements as provided in Paragraph 9(c), other Awards may be granted covering the Shares that were forfeited, or covering the
Shares so withheld to satisfy the Company’s minimum tax withholding requirements, as applicable. 
  

	5.	ADMINISTRATION OF THE PLAN 

 (a) Administration. The Plan shall be administered by
the Committee, provided that with respect to Awards to Non-Employee Directors, the rules of this Paragraph 5 shall apply so that all references in this Paragraph 5 to the Committee shall be treated as references to either the Board or the Committee
acting alone. 
 (b) Grants. Subject to the express terms and conditions set forth in the Plan, the Committee shall have the power,
from time to time, to: 
  

	 	(i)	 select those Employees and Non-Employee Directors to whom Awards shall be granted under the Plan, to determine the number

  
 -13- 

	 	
of Shares and/or Restricted Stock Units, as applicable, to be granted pursuant to each Award, and, pursuant to the provisions of the Plan, to determine the terms and conditions of each Award,
including the restrictions applicable to such Shares and the conditions upon which a Vesting Date shall occur; and 

  

	 	(ii)	interpret the Plan’s provisions, prescribe, amend and rescind rules and regulations for the Plan, and make all other determinations necessary or advisable for the administration of the Plan. 

The determination of the Committee in all matters as stated above shall be conclusive. 

(c) Meetings. The Committee shall hold meetings at such times and places as it may determine. Acts approved at a meeting by a majority
of the members of the Committee or acts approved in writing by the unanimous consent of the members of the Committee shall be the valid acts of the Committee. 

(d) Exculpation. No member of the Committee shall be personally liable for monetary damages for any action taken or any failure to take
any action in connection with the administration of the Plan or the granting of Awards thereunder unless (i) the member of the Committee has breached or failed to perform the duties of his office, and (ii) the breach or failure to perform
constitutes self-dealing, willful misconduct or recklessness; provided, however, that the provisions of this Paragraph 5(d) shall not apply to the responsibility or liability of a member of the Committee
pursuant to any criminal statute. 
 (e) Indemnification. Service on the Committee shall constitute service as a member of the Board.
Each member of the Committee shall be entitled without further act on his part to indemnity from the Company to the fullest extent provided by applicable law and the Company’ s Articles of Incorporation and By-laws in connection with or arising
out of any action, suit or proceeding with respect to the administration of the Plan or the granting of Awards thereunder in which he may be involved by reason of his being or having been a member of the Committee, whether or not he continues to be
such member of the Committee at the time of the action, suit or proceeding. 
 (f) Delegation of Authority. The Committee may
delegate its authority with respect to the grant, amendment, interpretation and administration of grants and awards of restricted stock and restricted stock units to a person, persons or committee, in its sole and absolute discretion. Actions taken
by the Committee’s duly-authorized delegate shall have the same force and effect as actions taken by the Committee. Any delegation of authority pursuant to this Paragraph 5(f) shall continue in effect until the earliest of: 

 

	 	(i)	such time as the Committee shall, in its sole and absolute discretion, revoke such delegation of authority; 

  

	 	(ii)	 in the case of delegation to a person that is conditioned on such person’s continued service as an employee of the Company or as a

  
 -14- 

	 	
member of the Board, the date such delegate shall cease to serve in such capacity for any reason; or 

  

	 	(iii)	the delegate shall notify the Committee that he or she declines to continue to exercise such authority. 

  

	6.	ELIGIBILITY 

 Awards may be granted only to Eligible Employees and Non-Employee
Directors. 
  

	7.	RESTRICTED STOCK AND RESTRICTED STOCK UNIT AWARDS 

 The Committee may grant Awards in
accordance with the Plan, provided that the Board or the Committee may grant Awards to Non-Employee Directors authorized by the Comcast Corporation 2002 Non-Employee Director Compensation Plan, or otherwise. With respect to Awards to Non-Employee
Directors, the rules of this Paragraph 7 shall apply so that either the Board or the Committee acting alone shall have all of the authority otherwise reserved in this Paragraph 7 to the Committee. 

The terms and conditions of Awards shall be set forth in writing as determined from time to time by the Committee, consistent, however, with
the following: 
 (a) Time of Grant. All Awards shall be granted on or before May 11, 2021. 

(b) Terms of Awards. The provisions of Awards need not be the same with respect to each Grantee. No cash or other consideration shall
be required to be paid by the Grantee in exchange for an Award. 
 (c) Awards and Agreements. Each Grantee shall be provided with an
agreement specifying the terms of an Award. In addition, a certificate shall be issued to each Grantee in respect of Restricted Stock subject to an Award. Such certificate shall be registered in the name of the Grantee and shall bear an appropriate
legend referring to the terms, conditions and restrictions applicable to such Award. The Company may require that the certificate evidencing such Restricted Stock be held by the Company until all restrictions on such Restricted Stock have lapsed.

 (d) Restrictions. Subject to the provisions of the Plan and the Award, the Committee may establish a period commencing with the
Date of Grant during which the Grantee shall not be permitted to sell, transfer, pledge or assign Restricted Stock or Restricted Stock Units awarded under the Plan. 

(e) Vesting/Lapse of Restrictions. Subject to the provisions of the Plan and the Award, a Vesting Date for Restricted Stock or
Restricted Stock Units subject to an Award shall occur at such time or times and on such terms and conditions as the Committee may determine and as are set forth in the Award; provided, however, that except as otherwise provided by the Committee, a
Vesting Date shall occur only if the Grantee is an employee of a Participating Company as of such Vesting Date, and has been an employee of a Participating Company continuously from the Date of Grant. The

  
 -15- 

 
Award may provide for Restricted Stock or Restricted Stock Units to vest in installments, as determined by the Committee. The Committee may, in its sole discretion, waive, in whole or in part,
any remaining conditions to vesting with respect to such Grantee’s Restricted Stock or Restricted Stock Units, provided that for avoidance of doubt, such unilateral discretion shall not apply to any grant of rights that is designated as
intended to satisfy the rules for performance-based compensation under section 162(m) of the Code. All references to Shares in Awards granted before the consummation of the AT&T Broadband Transaction as to which a Vesting Date has not occurred
shall be deemed to be references to Special Common Stock. 
 (f) Rights of the Grantee. Grantees may have such rights with respect to
Shares subject to an Award as may be determined by the Committee and set forth in the Award, including the right to vote such Shares, and the right to receive dividends paid with respect to such Shares. A Grantee whose Award consists of Restricted
Stock Units shall not have the right to vote or to receive dividend equivalents with respect to such Restricted Stock Units. 
 (g)
Termination of Grantee’s Employment. A transfer of an Eligible Employee between two employers, each of which is a Participating Company, shall not be deemed a termination of employment. In the event that a Grantee terminates employment
with all Participating Companies, all Restricted Shares and/or Restricted Stock Units as to which a Vesting Date has not occurred shall be forfeited by the Grantee and deemed canceled by the Company. 

(h) Delivery of Shares. For purposes of the Plan, the Company may satisfy its obligation to deliver Shares issuable under the Plan
either by (i) delivery of a physical certificate for Shares issuable under the Plan or (ii) arranging for the recording of Grantee’s ownership of Shares issuable under the Plan on a book entry recordkeeping system maintained on behalf
of the Company. Except as otherwise provided by Paragraph 8, when a Vesting Date occurs with respect to all or a portion of an Award of Restricted Stock or Restricted Stock Units, the Company shall notify the Grantee that a Vesting Date has
occurred, and shall deliver to the Grantee (or the Grantee’s Successor-in-Interest) Shares as to which a Vesting Date has occurred (or in the case of Restricted Stock Units, the number of Shares represented by such Restricted Stock Units)
without any legend or restrictions (except those that may be imposed by the Committee, in its sole judgment, under Paragraph 9(a)). The right to payment of any fractional Shares that may have accrued shall be satisfied in cash, measured by the
product of the fractional amount times the Fair Market Value of a Share at the Vesting Date, as determined by the Committee. 
  

	8.	DEFERRAL ELECTIONS 

 A Grantee may elect to defer the receipt of Shares that would
otherwise be issuable with respect to Restricted Stock Units as to which a Vesting Date has not occurred, as provided by the Committee in the Award, consistent, however, with the following: 

  
 -16- 

 (a) Initial Election. 

 

	 	(i)	Election. Each Grantee who is a Non-Employee Director or a Deferral Eligible Employee shall have the right to defer the receipt of some or all of the Shares issuable with respect to Restricted Stock Units as to
which a Vesting Date has not yet occurred, by filing an Initial Election to defer the receipt of such Shares on a form provided by the Committee for this purpose. 

 

	 	(ii)	Deadline for Initial Election. No Initial Election to defer the receipt of Shares issuable with respect to Restricted Stock Units that are not Performance-Based Compensation shall be effective unless it is filed
with the Committee on or before the 30th day following the Date of Grant and 12 or more months in advance of the applicable Vesting Date. No Initial Election to defer the receipt of Shares
issuable with respect to Restricted Stock Units that are Performance-Based Compensation shall be effective unless it is filed with the Administrator at least six months before the end of the Performance Period during which such Performance-Based
Compensation may be earned. 

 (b) Effect of Failure of Vesting Date to Occur. An Election shall be null and void if a
Vesting Date with respect to the Restricted Stock Units does not occur before the distribution date for Shares issuable with respect to such Restricted Stock Units identified in such Election. 

(c) Deferral Period. Except as otherwise provided in Paragraph 8(d), all Shares issuable with respect to Restricted Stock Units that
are subject to an Election shall be delivered to the Grantee (or the Grantee’s Successor-in-Interest) without any legend or restrictions (except those that may be imposed by the Committee, in its sole judgment, under Paragraph 9(a)), on the
distribution date for such Shares designated by the Grantee on the most recently filed Election. Except as otherwise specifically provided by the Plan, no distribution may be made earlier than January 2nd of the third calendar year beginning
after the Vesting Date, nor later than January 2nd of the eleventh calendar year beginning after the Vesting Date. The distribution date may vary with each separate Election. 

(d) Additional Elections. Notwithstanding anything in this Paragraph 8(d) to the contrary, no Subsequent Election shall be effective
until 12 months after the date on which such Subsequent Election is made. 
  

	 	(i)	 Each Active Grantee who has previously made an Initial Election to receive a distribution of part or all of his or her Account, or who, pursuant to
this Paragraph 8(d)(i) has made a Subsequent Election to defer the distribution date for Shares issuable with respect to Restricted Stock Units for an additional period from the originally-elected distribution date, may elect to defer the
distribution date for 

  
 -17- 

	 	
a minimum of five and a maximum of ten additional years from the previously-elected distribution date, by filing a Subsequent Election with the Committee on or before the close of business at
least one year before the date on which the distribution would otherwise be made. Notwithstanding the foregoing, except as otherwise provided by the Committee, an Active Grantee who is re-employed by a Participating Company following an employment
termination date may not make a Subsequent Election with respect to amounts subject to an Initial Election or a Subsequent Election that was filed with the Committee before such employment termination date. 

 

	 	(ii)	A Deceased Grantee’s Successor-in-Interest may elect to file a Subsequent Election to defer the distribution date for the Deceased Grantee’s Shares issuable with respect to Restricted Stock Units for five
additional years from the date payment would otherwise be made. A Subsequent Election must be filed with the Committee at least one year before the date on which the distribution would otherwise be made, as reflected on the Deceased Grantee’s
last Election. 

  

	 	(iii)	A Retired Grantee may elect to defer the distribution date of the Retired Grantee’s Shares issuable with respect to Restricted Stock Units for five additional years from the date payment would otherwise be made. A
Subsequent Election must be filed with the Committee at least one year before the date on which the distribution would otherwise be made, as reflected on the Retired Grantee’s last Election. 

(e) Discretion to Provide for Distribution in Full Upon or Following a Change of Control. To the extent permitted by Section 409A,
in connection with a Change of Control, and for the 12-month period following a Change of Control, the Committee may exercise its discretion to terminate the deferral provisions of the Plan and, notwithstanding any other provision of the Plan or the
terms of any Initial Election or Subsequent Election, distribute the Account of each Grantee in full and thereby effect the revocation of any outstanding Initial Elections or Subsequent Elections. 

(f) Hardship. Notwithstanding the terms of an Initial Election or Subsequent Election, if, at the Grantee’s request, the Committee
determines that the Grantee has incurred a Hardship, the Committee may, in its discretion, authorize the immediate distribution of all or any portion of the Grantee’s Account. 

(g) Other Acceleration Events. To the extent permitted by Section 409A, notwithstanding the terms of an Initial Election or
Subsequent Election, distribution of all or part of a Grantee’s Account may be made: 

  
 -18- 

	 	(i)	To fulfill a domestic relations order (as defined in section 414(p)(1)(B) of the Code) to the extent permitted by Treasury Regulations section 1.409A-3(j)(4)(ii) or any successor provision of law). 

 

	 	(ii)	To the extent necessary to comply with laws relating to avoidance of conflicts of interest, as provided in Treasury Regulation section 1.409A-3(j)(4)(iii) (or any successor provision of law). 

 

	 	(iii)	To pay employment taxes to the extent permitted by Treasury Regulation section 1.409A-3(j)(4)(vi) (or any successor provision of law). 

 

	 	(iv)	In connection with the recognition of income as the result of a failure to comply with Section 409A, to the extent permitted by Treasury Regulation section 1.409A-3(j)(4)(vii) (or any successor provision of law).

  

	 	(v)	To pay state, local or foreign taxes to the extent permitted by Treasury Regulation section 1.409A-3(j)(4)(xi) (or any successor provision of law). 

 

	 	(vi)	In satisfaction of a debt of a Grantee to a Participating Company where such debt is incurred in the ordinary course of the service relationship between the Grantee and the Participating Company, to the extent permitted
by Treasury Regulation section 1.409A-3(j)(4)(xiii) (or any successor provision of law). 

  

	 	(vii)	In connection with a bona fide dispute as to a Grantee’s right to payment, to the extent permitted by Treasury Regulation section 1.409A-3(j)(4)(xiv) (or any successor provision of law). 

(h) Book Accounts. An Account shall be established for each Grantee who makes an Election. Deferred Stock Units shall be credited to
the Account as of the date an Election becomes effective. Each Deferred Stock Unit will represent, as applicable, either a hypothetical share of Common Stock or a hypothetical share of Special Common Stock credited to the Account in lieu of delivery
of the Shares to which the Election applies. To the extent an Account is deemed invested in the Income Fund, the Committee shall credit earnings with respect to such Account at the Applicable Interest Rate, as further provided in Paragraph 8(k).

 (i) Plan-to-Plan Transfers. The Administrator may delegate its authority to arrange for plan-to-plan transfers as described in
this Paragraph 8(i) to an officer of the Company or committee of two or more officers of the Company. 
  

	 	(i)	 The Administrator may, with a Grantee’s consent, make such arrangements as it may deem appropriate to transfer the Company’s obligation to
pay benefits with respect to such Grantee 

  
 -19- 

	 	
which have not become payable under this Plan, to another employer, whether through a deferred compensation plan, program or arrangement sponsored by such other employer or otherwise, or to
another deferred compensation plan, program or arrangement sponsored by the Company or an Affiliate. Following the completion of such transfer, with respect to the benefit transferred, the Grantee shall have no further right to payment under this
Plan. 

  

	 	(ii)	The Administrator may, with a Grantee’s consent, make such arrangements as it may deem appropriate to assume another employer’s obligation to pay benefits with respect to such Grantee which have not become
payable under the deferred compensation plan, program or arrangement under which such future right to payment arose, to the Plan, or to assume a future payment obligation of the Company or an Affiliate under another plan, program or arrangement
sponsored by the Company or an Affiliate. Upon the completion of the Plan’s assumption of such payment obligation, the Administrator shall establish an Account for such Grantee, and the Account shall be subject to the rules of this Plan, as in
effect from time to time. 

 (j) Crediting of Income, Gains and Losses on Accounts. Except as otherwise provided in
Paragraph 8(k), the value of a Grantee’s Account as of any date shall be determined as if it were invested in the Company Stock Fund. 

(k) Diversification Elections. 
  

	 	(i)	In General. Except as otherwise provided in Paragraph 8(k)(v): 

  

	 	(A)	A Diversification Election shall be available: (x) at any time that a Registration Statement filed under the 1933 Act (a “Registration Statement”) is effective with respect to the Plan; and (y) with
respect to a Special Diversification Election, if and to the extent that the opportunity to make such a Special Diversification Election has been approved by the Committee or its delegate. 

 

	 	(B)	No approval is required for a Diversification Election other than a Special Diversification Election. 

  

	 	(ii)	 Committee Approval of Special Diversification Elections. The opportunity to make a Special Diversification Election and the extent to which a
Special Diversification Election applies to Deferred Stock Units credited to the Company Stock Fund may be approved or rejected by the Committee or its delegate in its sole discretion. A Special Diversification Election shall only be

  
 -20- 

	 	
effective if (and to the extent) approved by the Committee or its delegate. 

  

	 	(iii)	Timing and Manner of Making Diversification Elections. Each Grantee and, in the case of a Deceased Grantee, the Successor-in-Interest, may make a Diversification Election to convert up to 40 percent (or in the
case of a Special Diversification Election, up to the approved percentage) of Deferred Stock Units attributable to such Award credited to the Company Stock Fund to the Income Fund. No deemed transfers shall be permitted from the Income Fund to the
Company Stock Fund. Diversification Elections under this Paragraph 8(k)(iii) shall be prospectively effective on the later of: (A) the date designated by the Grantee on a Diversification Election filed with the Committee; or (B) the
business day next following the lapse of six months from the date Deferred Stock Units subject to the Diversification Election are credited to the Grantee’s Account. In no event may a Diversification Election be effective earlier than the
business day next following the lapse of six (6) months from the date Deferred Stock Units are credited to the Account following the lapse of restrictions with respect to an Award. 

 

	 	(iv)	Timing of Credits. Account balances subject to a Diversification Election under this Paragraph 8(k) shall be deemed transferred from the Company Stock Fund to the Income Fund immediately following the effective
date of such Diversification Election. The value of amounts deemed invested in the Income Fund immediately following the effective date of a Diversification Election shall be based on hypothetical sales of Common Stock or Special Common Stock, as
applicable, underlying the liquidated Deferred Stock Units at Fair Market Value as of the effective date of a Diversification Election. 

  

	 	(v)	Diversification Limit. No Diversification Election or Special Diversification Election during a calendar year by an Eligible Employee shall be effective if the sum of (x) the value of the Eligible
Employee’s Account in the 2005 Deferred Compensation Plan, plus (y) the value of the Eligible Employee’s Account in the 2002 Deferred Compensation Plan, plus (z) the value of the Eligible Employee’s Account in this Plan to
the extent such Account is credited to the “Income Fund,” exceeds the “Contribution Limit” (as defined in the 2005 Deferred Compensation Plan) with respect to such calendar year, determined as of September 30th immediately
preceding such calendar year. 

 (l) Grantees’ Status as General Creditors. A Grantee’s right to delivery of
Shares subject to an Election under this Paragraph 8, or to amounts deemed invested in 

  
 -21- 

 
the Income Fund pursuant to a Diversification Election, shall at all times represent the general obligation of the Company. The Grantee shall be a general creditor of the Company with respect to
this obligation, and shall not have a secured or preferred position with respect to such obligation. Nothing contained in the Plan or an Award shall be deemed to create an escrow, trust, custodial account or fiduciary relationship of any kind.
Nothing contained in the Plan or an Award shall be construed to eliminate any priority or preferred position of a Grantee in a bankruptcy matter with respect to claims for wages. 

(m) Non-Assignability, Etc. The right of a Grantee to receive Shares subject to an Election under this Paragraph 8, or to amounts
deemed invested in the Income Fund pursuant to a Diversification Election, shall not be subject in any manner to attachment or other legal process for the debts of such Grantee; and no right to receive Shares or cash payments hereunder shall be
subject to anticipation, alienation, sale, transfer, assignment or encumbrance. 
 (n) Required Suspension of Payment of Benefits.
Notwithstanding any provision of the Plan or any Grantee’s election as to the date or time of payment of any benefit payable under the Plan, To the extent compliance with the requirements of Treas. Reg. § 1.409A-3(i)(2) (or any successor
provision) is necessary to avoid the application of an additional tax under Section 409A to payments due to the Grantee upon or following his separation from service, then notwithstanding any other provision of this Plan, any such payments that
are otherwise due within six months following the Grantee’s separation from service will be deferred and paid to the Grantee in a lump sum immediately following that six month period. 

 

	9.	SECURITIES LAWS; TAXES 

 (a) Securities Laws. The Committee shall have the power
to make each grant of Awards under the Plan subject to such conditions as it deems necessary or appropriate to comply with the then-existing requirements of the 1933 Act and the 1934 Act, including Rule 16b-3. Such conditions may include the
delivery by the Grantee of an investment representation to the Company in connection with a Vesting Date occurring with respect to Shares subject to an Award, or the execution of an agreement by the Grantee to refrain from selling or otherwise
disposing of the Shares acquired for a specified period of time or on specified terms. 
 (b) Taxes. Subject to the rules of
Paragraph 9(c), the Company shall be entitled, if necessary or desirable, to withhold the amount of any tax, charge or assessment attributable to the grant of any Award or the occurrence of a Vesting Date with respect to any Award, or
distribution of all or any part of a Grantee’s Account. The Company shall not be required to deliver Shares pursuant to any Award or distribute a Grantee’s Account until it has been indemnified to its satisfaction for any such tax, charge
or assessment. 

  
 -22- 

 (c) Payment of Tax Liabilities; Election to Withhold Shares or Pay Cash to Satisfy Tax
Liability. 
  

	 	(i)	In connection with the grant of any Award, the occurrence of a Vesting Date under any Award or the distribution of a Grantee’s Account, or if, under the terms of an Award, a Grantee’s rights with respect to
Restricted Stock Units become free of a substantial risk of forfeiture as the result of the Grantee’s satisfaction of the age and service conditions for retirement eligibility, and, as a result thereof, employment tax liabilities arise, the
Company shall have the right to (A) require the Grantee to remit to the Company an amount sufficient to satisfy any federal, state and/or local withholding tax requirements, or (B) take any action whatever that it deems necessary to
protect its interests with respect to tax liabilities. The Company’s obligation to make any delivery or transfer of Shares shall be conditioned on the Grantee’s compliance, to the Company’s satisfaction, with any withholding
requirement. 

  

	 	(ii)	 Except as otherwise provided in this Paragraph 9(c)(ii), any tax withholding obligations incurred in connection with the grant of any Award, the
occurrence of a Vesting Date under any Award under the Plan that is not subject to an Initial Election, or the distribution of the portion of a Grantee’s Account that is credited to the Company Stock Fund, shall be satisfied by the
Company’s withholding a portion of the Shares subject to such Award having a Fair Market Value approximately equal to the minimum amount of taxes required to be withheld by the Company under applicable law, unless otherwise determined by the
Committee with respect to any Grantee. Notwithstanding the foregoing, the Committee may permit a Grantee to elect one or both of the following to satisfy tax withholding obligations with respect to any Award under the Plan that is not subject to an
Initial Election: (A) to have taxes withheld in excess of the minimum amount required to be withheld by the Company under applicable law; provided that the Grantee certifies in writing to the Company at the time of such election that the
Grantee owns Other Available Shares having a Fair Market Value that is at least equal to the Fair Market Value to be withheld by the Company in payment of withholding taxes in excess of such minimum amount; and (B) to pay to the Company in cash
all or a portion of the taxes to be withheld in connection with such grant, Vesting Date or Account distribution. In all cases, the Shares so withheld by the Company shall have a Fair Market Value that does not exceed the amount of taxes to be
withheld minus the cash payment, if any, made by the Grantee or withheld from an Account distribution. Any election pursuant to this Paragraph 9(c)(ii) must be in writing made prior to the date specified by the Committee,

  
 -23- 

	 	
and in any event prior to the date the amount of tax to be withheld or paid is determined. An election pursuant to this Paragraph 9(c)(ii) may be made only by a Grantee or, in the event of
the Grantee’s death, by the Grantee’s legal representative. Shares withheld pursuant to this Paragraph 9(c)(ii) shall be available for subsequent grants under the Plan. The Committee may add such other requirements and limitations
regarding elections pursuant to this Paragraph 9(c)(ii) as it deems appropriate. 

  

	 	(iii)	If part of a Grantee’s Award is subject to an Initial Election or, under the terms of an Award, a Grantee’s rights with respect to Restricted Stock Units become free of a substantial risk of forfeiture as the
result of the satisfaction of a performance or service condition, or the Grantee’s satisfaction of the age and service conditions for retirement eligibility, and, as a result thereof, employment tax liabilities arise, then, except to the extent
the Grantee affirmatively elects otherwise as part of the Initial Election, the Grantee shall be required to remit to the Company an amount sufficient to satisfy any federal, state and/or local withholding tax requirements. As part of the
Grantee’s Initial Election, the Grantee may elect that Shares subject to such Award be withheld by the Company to the extent necessary to pay such employment tax liabilities (on a fully grossed-up basis to cover income and other withholding tax
liabilities that may arise in connection with such an event), notwithstanding that such Shares may not yet have vested and become deliverable in accordance with the terms of the Award. Shares withheld pursuant to this Paragraph 9(c)(iii) shall be
deemed allocated and offset against the number of Restricted Stock Units that may become subject to vesting under the terms of the Award on a basis pro rata to the Restricted Stock Units that give rise to the employment tax liabilities. With respect
to any Grantee under the Plan who is subject to the short-swing profit recapture rules of section 16(b) of the 1934 Act, the requirement to withhold Shares pursuant to this Paragraph 9(c)(iii) is intended to permit such Grantees to obtain the
benefit of section 16(b)(3)(e) of the 1934 Act. 

  

	10.	CHANGES IN CAPITALIZATION 

 The aggregate number of Shares and class of Shares as to
which Awards may be granted and the number of Shares covered by each outstanding Award shall be appropriately adjusted in the event of a stock dividend, stock split, recapitalization or other change in the number or class of issued and outstanding
equity securities of the Company resulting from a subdivision or consolidation of the Shares and/or other outstanding equity security or a recapitalization or other capital adjustment (not including the issuance of Shares and/or other outstanding
equity securities on the conversion of 

  
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other securities of the Company which are convertible into Shares and/or other outstanding equity securities) affecting the Shares which is effected without receipt of consideration by the
Company. The Committee shall have authority to determine the adjustments to be made under this Paragraph 10 and any such determination by the Committee shall be final, binding and conclusive. 

 

	11.	TERMINATING EVENTS 

 The Committee shall give Grantees at least thirty
(30) days’ notice (or, if not practicable, such shorter notice as may be reasonably practicable) prior to the anticipated date of the consummation of a Terminating Event. The Committee may, in its discretion, provide in such notice that
upon the consummation of such Terminating Event, any conditions to the occurrence of a Vesting Date with respect to an Award of Restricted Stock or Restricted Stock Units (other than Restricted Stock or Restricted Stock Units that have previously
been forfeited) shall be eliminated, in full or in part. Further, the Committee may, in its discretion, provide in such notice that notwithstanding any other provision of the Plan or the terms of any Election made pursuant to Paragraph 8, upon the
consummation of a Terminating Event, Shares issuable with respect to Restricted Stock or Restricted Stock Units subject to an Election made pursuant to Paragraph 8 shall be transferred to the Grantee, and all amounts credited to the Income Fund
shall be paid to the Grantee. 
  

	12.	CLAIMS PROCEDURE 

 If an individual (hereinafter referred to as the
“Applicant,” which reference shall include the legal representative, if any, of the individual) does not receive timely payment of benefits to which the Applicant believes he is entitled under Paragraph 8 of the Plan, the Applicant may
make a claim for benefits in the manner hereinafter provided. 
 An Applicant may file a claim for benefits with the Committee on a form
supplied by the Committee. If the Committee wholly or partially denies a claim, the Committee shall provide the Applicant with a written notice stating: 

(a) The specific reason or reasons for the denial; 

(b) Specific reference to pertinent Plan provisions on which the denial is based; 

(c) A description of any additional material or information necessary for Applicant to perfect the claim and an explanation of why such
material or information is necessary; and 
 (d) Appropriate information as to the steps to be taken in order to submit a claim for review.

 Written notice of a denial of a claim shall be provided within 90 days of the receipt of the claim, provided that if special
circumstances require an extension of time 

  
 -25- 

 
for processing the claim, the Committee may notify the Applicant in writing that an additional period of up to 90 days will be required to process the claim. 

If the Applicant’s claim is denied, the Applicant shall have 60 days from the date of receipt of written notice of the denial of the
claim to request a review of the denial of the claim by the Committee. Request for review of the denial of a claim must be submitted in writing. The Applicant shall have the right to review pertinent documents and submit issues and comments to the
Committee in writing. The Committee shall provide a written decision within 60 days of its receipt of the Applicant’s request for review, provided that if special circumstances require an extension of time for processing the review of the
Applicant’s claim, the Committee may notify the Applicant in writing that an additional period of up to 60 days shall be required to process the Applicant’s request for review. 

It is intended that the claims procedures of this Plan be administered in accordance with the claims procedure regulations of the Department
of Labor set forth in 29 CFR § 2560.503-1. 
 Claims for benefits under the Plan must be filed with the Committee at the following
address: 
 Comcast Corporation 
 One Comcast Center, 52nd Floor 
 1701 John F. Kennedy Boulevard 

Philadelphia, PA 19103-2838 
 Attention: General Counsel 

 

	13.	REPAYMENT 

 If it is determined by the Board that gross negligence, intentional
misconduct or fraud by a Section 16(b) Officer or a former Section 16(b) Officer caused or partially caused the Company to have to restate all or a portion of its financial statements, the Board, in its sole discretion, may, to the extent
permitted by law and to the extent it determines in its sole judgment that it is in the best interests of the Company to do so, require repayment of any Shares of Restricted Stock granted after February 28, 2007 or Shares delivered pursuant to
the vesting of Restricted Stock Units granted after February 28, 2007 to such Section 16(b) Officer or former Section 16(b) Officer, or to effect the cancellation of unvested Restricted Stock or unvested Restricted Stock Units, if
(i) the vesting of the Award was calculated based upon, or contingent on, the achievement of financial or operating results that were the subject of or affected by the restatement, and (ii) the extent of vesting of the Award would have
been less had the financial statements been correct. In addition, to the extent that the receipt of an Award subject to repayment under this Paragraph 13 has been deferred pursuant to Paragraph 8 (or any other plan, program or arrangement that
permits the deferral of receipt of an Award), such Award (and any earnings credited with respect thereto) shall be forfeited in lieu of repayment. 

  
 -26- 

	14.	AMENDMENT AND TERMINATION 

 The Plan may be terminated by the Board at any time. The Plan
may be amended by the Board or the Committee at any time. No Award shall be affected by any such termination or amendment without the written consent of the Grantee. 
  

	15.	TERM OF PLAN 

 The Plan shall expire on May 11, 2021, unless sooner terminated by
the Board. 
  

	16.	GOVERNING LAW 

 The Plan and all determinations made and actions taken pursuant to the
Plan shall be governed in accordance with Pennsylvania law. 
 Executed on the 24th day of February, 2014. 

 

			
	COMCAST CORPORATION
		
	BY:	 	 /s/ David L. Cohen

			
		
	ATTEST:	 	 /s/ Arthur R. Block

  
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