Document:

DATED: 1 JANUARY 2002

                              CHINESEROOTS.COM INC.
                                   AS COMPANY

                                     - AND -

                                 STEVEN SIMPSON
                                  AS APPOINTEE

                           --------------------------

                                SERVICE AGREEMENT

                           ---------------------------

<PAGE>

THIS AGREEMENT IS MADE ON 1 JANUARY 2002 BETWEEN:

(1)  CHINESEROOTS.COM INC. ("the COMPANY") whose registered office is at Ugland
     House, PO Box 309, south Church Street, George Town, Grand Cayman, Cayman
     Islands, BWI; and

(2)  STEVEN SIMPSON ("the APPOINTEE") of Tiara Tower #09-04, 1 Kim Seng Walk,
     Singapore 239403.

IT IS AGREED AS FOLLOWS:

        1. The COMPANY hereby agrees to employ the APPOINTEE and the APPOINTEE
hereby agrees to act as CHIEF EXECUTIVE OFFICER AND PRESIDENT of the COMPANY and
with responsibilities to ensure the efficient and effective conduct of the
COMPANY's affairs, being based at the COMPANY's principal office in Singapore or
such other place as the COMPANY may from time to time reasonably request. The
APPOINTEE is expected to effectively manage all staff under his direct control
and work closely with other Executive officers of the COMPANY, at the direction
of the COMPANY's Board of Directors. The APPOINTEE accepts that the COMPANY may
at its discretion require him to perform other reasonable and lawful duties or
tasks not within the scope of his normal duties hereunder and the APPOINTEE
shall perform those duties or undertake those tasks as if they were specifically
required under this Agreement.

2. (A) The APPOINTEE shall devote the whole of his time, attention and skill to
the duties of his office and shall faithfully and diligently perform such duties
and exercise such powers as may from time to time be assigned to or vested in
him and shall obey all reasonable and lawful directions given to him and shall
use his best endeavours to promote the interests of the COMPANY and its
associated companies.

                                      -2-

<PAGE>

      (B) The APPOINTEE shall not during the continuance of his employment
hereunder (except as a representative of the COMPANY or with the consent of the
COMPANY) be directly or indirectly engaged or concerned in the conduct of any
other business competing in any material respect with the business for the time
being of the COMPANY or of any of its associated companies.

      (C) Subject to any regulations issued by the COMPANY which may be
applicable to him, the APPOINTEE shall not be entitled to receive or obtain
directly or indirectly any discount, rebate or commission in respect of any sale
or purchase of goods effected or other business transacted (whether or not by
him) by or on behalf of the COMPANY or any of its associated companies.

3. (A) The APPOINTEE shall not use, divulge or communicate to any person (other
than those whose province it is to know the same or with proper authority) any
of the trade secrets or other confidential information of the COMPANY which he
may (whether heretofore or hereafter) have received or obtained while in the
service of the COMPANY. This restriction shall continue to apply after the
termination of his employment without limit in point of time but shall cease to
apply to information or knowledge which may come into the public domain
otherwise than through unauthorized disclosure by the APPOINTEE.

      (B) The provisions of sub-clause 3 (A) above shall apply mutatis mutandis
in relation to each of the associated companies of the COMPANY to trade secrets
or confidential information which the APPOINTEE may have received or obtained
while in the service of the COMPANY.

4. (A) The COMPANY shall pay to the APPOINTEE during the continuance of his
employment hereunder a gross salary at the rate of US$ 5,000.00 (Five thousand
United States dollars) per month in respect of his position as the Chief
Executive Officer and President of the COMPANY (or such other rate of salary as
may from time to time be agreed upon by the COMPANY and the APPOINTEE). The
salary shall be payable on a 13 month basis with the 13th month salary being
paid at the end of each year of employment under this contract.

                                      -3-

<PAGE>

      (B) In addition, there may be paid to the APPOINTEE in respect of each
relevant financial year of the COMPANY or such other periods that the COMPANY
may determine during the continuance of his employment, a bonus to be determined
by the Board of Directors, taking into consideration the performance of the
COMPANY and the APPOINTEE for that financial year or agreed task or period.

                (C) The APPOINTEE shall conform to such hours of work as may
from time to time reasonably be required of him and shall not be entitled to
receive any additional remuneration for work outside his normal hours. The
APPOINTEE shall be entitled without loss of remuneration to 21 working days
holidays in each year (in addition to public holidays occurring whether or not
on holiday) to be taken at such time or times as may be approved.

                (D) The APPOINTEE shall be entitled without loss of remuneration
to up to 10 working days sick leave in each year (non-cumulative), should such
leave be required because the APPOINTEE is medically unfit for work from time to
time.

      (E) The COMPANY will provide the APPOINTEE with accommodation in
Singapore, and to this purpose a budget of S$ 4,000.00 (Four thousand Singapore
dollars) per month shall be allowed, to be either paid directly to the APPOINTEE
or paid to the APPOINTEE's landlord as rental payments, at the APPOINTEEs
option. The APPOINTEE shall bear telephone charges (including the installation
of any necessary telephone lines), other than overseas calls related to the
performance of the APPOINTEE's duties under this Agreement, which shall be the
responsibility of the COMPANY. For the avoidance of doubt, all other domestic
costs such as utilities, electricity, fuel, lighting and water and the rental
cost of furniture, if any, shall be borne by the APPOINTEE.

      (H) The APPOINTEE shall be reimbursed all travelling, hotel and other
out-of-pocket expenses incurred by him in or about the discharge of his duties
hereunder, in accordance with the COMPANY's stated travel policy.

6. This Agreement is of no fixed term and shall be subject to termination by the
COMPANY or by the APPOINTEE upon one month written notice by either party.

                                      -4-

<PAGE>

7. Notices by either party must be given by letter or by telefax or telex
message addressed to the other party at (in the case of the COMPANY) its
registered office for the time being and (in the case of the APPOINTEE) his last
known address and any such notice given by letter, telefax or telex message
shall be deemed to have been given at the time at which the letter, telefax or
telex message would be delivered in the ordinary course of post or transmission
as the case may be.

8. The expiration or determination of this Agreement howsoever arising shall not
operate to affect such of the provisions hereof as in accordance with their
terms are expressed to operate or have effect thereafter.

9. This Agreement shall be governed by, and construed in accordance with, the
laws of Singapore.

10. If the COMPANY at any time sells, transfers or otherwise assigns all, or
essentially all, of its assets to an associated company, this Agreement shall
automatically transfer to that associated company and shall continue in full
force and effect and inure to the continuing benefit of the associated company
and the APPOINTEE as though such transfer did not occur.

11. This Agreement may be amended, extended or replaced in its entirety only by
written agreement between the Company and the APPOINTEE.

IN WITNESS WHEREOF this Agreement has been entered into the day and year first
above written.

THE COMPANY

Signed by:                )
for and on behalf of      )
Chineseroots.com Inc.     )
in the presence of:       )

THE APPOINTEE

Steven Simpson            )
in the presence of :-     )

                                      -5-

<PAGE><Page>

                                                                   Exhibit 10.29

                               NINTH AMENDMENT TO
                                CREDIT AGREEMENT

     THIS NINTH AMENDMENT TO CREDIT AGREEMENT ("Ninth Amendment") dated as of
June 7, 2002, by and among SUCCESSORIES, INC., an Illinois corporation,
SUCCESSORIES OF ILLINOIS, INC., an Illinois corporation, and CELEX SUCCESSORIES,
INC., a Canadian corporation (hereinafter, together with their successors in
title and assigns, called the "Borrowers" and each of which individually is a
"Borrower"), THE PROVIDENT BANK, as Agent, an Ohio banking corporation
("Agent"), and various Lenders as set forth in the Credit Agreement.

                              PRELIMINARY STATEMENT

     WHEREAS, Borrowers, Agent and Lenders have entered into a Credit Agreement
dated as June 20, 1997, as amended by a First Amendment dated as of July 16,
1997, a Second Amendment dated as of May 14, 1998, a Third Amendment dated as of
September 1, 1998, a Fourth Amendment dated as of April 28, 1999, a Fifth
Amendment dated as of April 6, 2000, a Sixth Amendment dated as of August 28,
2000, a Seventh Amendment dated as of September 4, 2001, and an Eighth Amendment
dated as of December 3, 2001 (as so amended, the "Credit Agreement");

     WHEREAS, Borrowers have requested and Agent and Lenders have agreed to make
amendments to certain definitions in the Credit Agreement, adjust and add
certain financial covenants and waive certain covenants and defaults related
thereto set forth in the Credit Agreement; and

     WHEREAS, Borrowers, Agent and Lenders now wish to amend the Credit
Agreement in accordance with the terms and provisions hereof.

     NOW, THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto agree to
supplement and amend the Credit Agreement upon such terms and conditions as
follows:

     1.   CAPITALIZED TERMS. All capitalized terms used herein shall have the
meanings assigned to them in the Credit Agreement unless the context hereof
requires otherwise. Any definitions as capitalized terms set forth herein shall
be deemed incorporated into the Credit Agreement as amended by this Ninth
Amendment.

     2.   DEFINITIONS; EXHIBITS.

          (a)  The following definitions contained in Section 1.2 of the Credit
Agreement are hereby amended in their entirety to read as follows:

          "BORROWING BASE" means, as of any date of determination, the sum of
     (a) an amount equal to eighty percent (80%) of Eligible Receivables, PLUS
     (b) an amount equal to forty-five percent (45%) of Eligible Inventory.

<Page>

          "MAXIMUM  BORROWING BASE" means the lesser of either (a) the Maximum
     Revolving Commitment or (b) the Borrowing Base.

          "MAXIMUM REVOLVING COMMITMENT" means an amount equal to (i) prior to
     the Ninth Amendment Closing Date, such amount provided in the Credit
     Agreement as in effect at such time, (ii) during the period from the Ninth
     Amendment Closing Date through October 31, 2002, an amount equal to Three
     Million Five Hundred Thousand and 00/100 Dollars ($3,500,000.00), and (iii)
     from and after November 1, 2002, an amount equal to Three Million and
     00/100 Dollars ($3,000,000.00).

          (b) Section 1.2 of the Credit Agreement is hereby amended to add the
following definition to read in its entirety as follows:

          "NINTH AMENDMENT CLOSING DATE" means the day on which the Ninth
     Amendment to Credit Agreement is executed and delivered by all applicable
     parties.

          "GROSS MARGIN" means the difference between (i) the sum of net sales
     revenue and rental income, and (ii) total cost of sales, calculated in a
     manner consistent with the schedule of Consolidated Operating Results
     Forecast (Direct Marketing) attached as Exhibit A to the Ninth Amendment to
     the Credit Agreement.

          "VARIABLE OPERATING EXPENSES" means the total variable operating
     expenses calculated in a manner consistent with the schedule of
     Consolidated Operating Results Forecast (Direct Marketing) attached as
     Exhibit A to the Ninth Amendment to the Credit Agreement.

          "DIRECT MARKETING CONTRIBUTION" means for each Reference Period ending
     on the applicable Computation Date an amount equal to the difference
     between Gross Margin and Variable Operating Expenses.

     3. EBITDA. Section 7.1 of the Credit Agreement is hereby amended with
respect to Computation Dates after the Ninth ------ Amendment Closing Date to
read as follows:

<Table>
<Caption>
     ==================================================================================================
                       COMPUTATION DATE                                   MINIMUM EBITDA
                          Closest to
     ------------------------------------------------------ -------------------------------------------
    <S>              <C>                                                 <C>
                        April 30, 2002                                     ($2,498,000)
     ------------------------------------------------------ -------------------------------------------
                         July 31, 2002                                     ($2,757,000)
     ------------------------------------------------------ -------------------------------------------
                       October 31, 2002                                    ($2,839,000)
     ------------------------------------------------------ -------------------------------------------
     January 31, 2003 and Each Computation Date Thereafter                 ($3,034,000)
     ====================================================== ===========================================
</Table>

                                      -2-

<Page>

     4.   INTEREST COVERAGE RATIO. Section 7.2 of the Credit Agreement is hereby
deleted with respect to all Computation Dates from and after the Computation
Date closest to January 31, 2002.

     5.   MINIMUM NET WORTH. Section 7.4 of the Credit Agreement is hereby
amended in its entirety to read as follows:

          Section 7.4 MINIMUM NET WORTH. For each fiscal year through
     January 31, 2001, Borrowers shall not permit their Consolidated Net Worth
     to be less than $12,000,000.00; for each Computation Date during the fiscal
     year ending closest to January 31, 2002, Minimum Net Worth shall not be
     applicable; and as of each Computation Date set forth below, Borrowers
     shall not permit their Consolidated Net Worth to be less than the amount
     set forth opposite such Computation Date.
<Table>
<Caption>
     ====================================================== ===========================================
                       COMPUTATION DATE                                 MINIMUM NET WORTH
                          Closest to
     ------------------------------------------------------ -------------------------------------------
     <S>                <C>                                             <C>

                        April 30, 2002                                      $8,853,000
     ------------------------------------------------------ -------------------------------------------
                         July 31, 2002                                      $7,325,000
     ------------------------------------------------------ -------------------------------------------
                       October 31, 2002                                     $5,563,000
     ------------------------------------------------------ -------------------------------------------
     January 31, 2003 and each Computation Date thereafter                  $4,871,000
     ====================================================== ===========================================
</Table>

     6.   DIRECT MARKETING CONTRIBUTION. Article 7 of the Credit Agreement is
hereby amended to add a new Section 7.8 to read in its entirety as follows:

          Section 7.8. DIRECT MARKETING CONTRIBUTION. Borrowers shall not permit
     the Direct Marketing Contribution for the Reference Period ending on each
     Computation Date set forth below to be less than the dollar amount set
     forth opposite such date:

                                      -3-
<Page>

<Table>
<Caption>
     ====================================================== ===========================================
                       COMPUTATION DATE                       MINIMUM DIRECT MARKETING CONTRIBUTION
                          Closest to
    <S>                <C>                                                 <C>
     ------------------------------------------------------ -------------------------------------------
                        April 30, 2002                                      $3,199,000
     ------------------------------------------------------ -------------------------------------------
                         July 31, 2002                                      $3,180,000
     ------------------------------------------------------ -------------------------------------------
                       October 31, 2002                                     $2,772,000
     ------------------------------------------------------ -------------------------------------------
     January 31, 2003 and each Computation Date thereafter                  $2,725,000
     ====================================================== ===========================================
</Table>

     7.   WAIVER OF CERTAIN COVENANTS. Lenders and Agent hereby agree to waive
(i) the application of Sections 7.1, 7.2, and 7.4 of the Credit Agreement as
they relate solely to the Reference Period ending closest to the January 31,
2002 Computation Date, (ii) noncompliance with Section 6.1(c) of the Credit
Agreement with respect to delivery of audited financial statements for the
fiscal year ending February 2, 2002, so long as such financial statements are
delivered to Agent and Lenders prior to May 31, 2002, and (iii) noncompliance
with Section 8.3 of the Credit Agreement as it relates to the payment of
dividends to the Borrowers' preferred stockholders on January 30, 2002, in an
amount of approximately Fifty-Five Thousand and 00/100 Dollars ($55,000.00).
This waiver applies only to the Sections of the Credit Agreement described above
and relate solely to the Reference Periods described and does not otherwise
modify or waive any other covenant or agreement contained in the Credit
Agreement. Lenders and Agent hereby reserve their right to exercise in their
discretion any and all of the rights and remedies under the Credit Agreement,
applicable law or otherwise.

     8.   REAFFIRMATION OF COVENANTS, WARRANTIES AND REPRESENTATIONS. Borrowers
hereby agree and covenant that all representations and warranties set forth in
the Credit Agreement including, without limitation, all of those representations
and warranties set forth in Article 5 thereof, are true and accurate as of the
date hereof and except to the extent that such relate to a specific date.
Borrowers further reaffirm all covenants set forth in the Credit Agreement, and
reaffirm each of the affirmative covenants set forth in Article 6, all financial
covenants set forth in Article 7, except to the extent modified or amended by
this Ninth Amendment, and all negative covenants set forth in Article 8 thereof,
as if fully set forth herein.

     9.   CONDITIONS PRECEDENT TO CLOSING OF NINTH AMENDMENT. On or prior to the
Ninth Amendment Closing Date, each of the following conditions precedent shall
have been satisfied:

          (a) DOCUMENTS. Each of the documents to be executed and delivered at
the Ninth Amendment Closing and all other certificates, documents and
instruments to be executed in connection herewith shall have been duly and
properly authorized, executed and delivered by Borrowers and shall be in full
force and effect on and as of the Ninth Amendment Closing Date.

                                      -4-
<Page>

          (b) AMENDMENT FEE. Agent shall have received from Borrowers an
amendment fee in connection with the execution and delivery of this Ninth
Amendment equal to Ten Thousand and 00/100 Dollars ($10,000.00), and shall have
executed the letter agreement relating to repurchase of the various warrants
held by Agent separately agreed to by Borrowers and Agent.

          (c) LEGALITY OF TRANSACTIONS. No change in applicable law shall have
occurred as a consequence of which it shall have become and continue to be
unlawful (i) for Agent and each Lender to perform any of their agreements or
obligations under any of the Loan Documents, or (ii) for Borrowers to perform
any of their agreements or obligations under any of the Loan Documents.

          (d) PERFORMANCE. Except as set forth herein, Borrowers shall have duly
and properly performed, complied with and observed each of their covenants,
agreements and obligations contained in each of the Loan Documents. Except as
set forth herein, no event shall have occurred on or prior to the Ninth
Amendment Closing Date, and no condition shall exist on the Ninth Amendment
Closing Date which constitutes a Default or an Event of Default.

        (e) PROCEEDINGS AND DOCUMENTS. All corporate, governmental and other
proceedings in connection with the transactions contemplated on the Ninth
Amendment Closing Date, each of the other Loan Documents and all instruments and
documents incidental thereto, shall be in form and substance reasonably
satisfactory to Agent.

          (f) NO CHANGES. Since the date of the most recent balance sheets of
Borrowers delivered to Agent, no changes shall have occurred in the assets,
liabilities, financial condition, business, operations or prospects of Borrowers
which, individually or in the aggregate, are material to Borrowers, except as
otherwise disclosed to Lenders and Agents in writing, and Agent shall have
completed such review of the status of all current and pending legal issues as
Agent shall deem necessary or appropriate.

     10.  MISCELLANEOUS.

          (a)  Borrowers shall reimburse Agent for all fees and disbursements of
legal counsel to Agent which shall have been incurred by Agent in connection
with the preparation, negotiation, review, execution and delivery of this Ninth
Amendment and the handling of any other matters incidental hereto.

          (b) All of the terms, conditions and provisions of the Credit
Agreement not herein modified shall remain in full force and effect. In the
event a term, condition or provision of the Credit Agreement conflicts with a
term, condition or provision of this Ninth Amendment, the latter shall govern.

          (c) This Ninth Amendment shall be governed by and shall be construed
and interpreted in accordance with the laws of the State of Ohio.

                                      -5-
<Page>

          (d) This Ninth Amendment shall be binding upon and shall inure to the
benefit of the parties hereto and their respective heirs, successors and
assigns.

          (e) This Ninth Amendment may be executed in several counterparts, each
of which shall constitute an original, but all which together shall constitute
one and the same agreement.

   [REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK. SIGNATURE PAGE FOLLOWS.]

                                      -6-
<Page>

     IN WITNESS WHEREOF, this Ninth Amendment has been duly executed and
delivered by or on behalf of each of the parties as of the day and year first
above written.

                                  BORROWERS:

                                  SUCCESSORIES, INC., an Illinois corporation

                                   By:
                                      ------------------------------------------
                                   Name:  Gary J. Rovansek
                                   Title: President

                                  SUCCESSORIES OF ILLINOIS, INC., an Illinois
                                  corporation

                                   By:
                                      ------------------------------------------
                                   Name:  Gary J. Rovansek
                                   Title: President

                                  CELEX SUCCESSORIES, INC., a Canadian
                                  corporation

                                   By:
                                      ------------------------------------------
                                   Name:  Gary J. Rovansek
                                   Title: President

                                  AGENT:

                                  THE PROVIDENT BANK, as Agent, an Ohio banking
                                  corporation

                                   By:
                                      ------------------------------------------
                                   Name:  Nick Jevic
                                   Title:    Senior Vice President

                                  LENDERS:

                                  THE PROVIDENT BANK, an Ohio banking
                                  corporation

                                   By:
                                      ------------------------------------------
                                   Name:    Nick Jevic
                                   Title:   Senior Vice President

                                      -7-

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