Document:

Exhibit 10.1

 

EXECUTION VERSION

 

ASSET PURCHASE AGREEMENT

 

by and among

 

JOE’S JEANS INC.,

 

JOE’S HOLDINGS LLC

 

and

 

SEQUENTIAL BRANDS GROUP, INC.

 

dated as of

 

September 8, 2015

  

     

    

    

 

TABLE OF CONTENTS

 

	 	 	Page
	 	 	 
	Article I Definitions	1
	 	 	 
	Section 1.01	Defined Terms	1
	Section 1.02	Construction	9
	Section 1.03	Annexes, Exhibits, and Disclosure Letters	10
	Section 1.04	Knowledge	10
	 	 
	Article II Purchase and Sale	10
	 	 	 
	Section 2.01	Purchase and Sale of Assets	10
	Section 2.02	Excluded Assets	11
	Section 2.03	Assumed Liabilities	11
	Section 2.04	Excluded Liabilities	12
	Section 2.05	Purchase Price	12
	Section 2.06	Allocation of Purchase Price	13
	Section 2.07	Transfer of Purchased Assets and Assumed Liabilities	13
	Section 2.08	Required Consents	13
	Section 2.09	Reconciliation of Royalty Payments	14
	Section 2.10	Withholding Rights	16
	 	 
	Article III Closing	16
	 	 	 
	Section 3.01	Closing	16
	Section 3.02	Closing Deliverables	16
	 	 
	Article IV Representations and Warranties of Seller	18
	 	 	 
	Section 4.01	Organization and Qualification of Seller	18
	Section 4.02	Authority of Seller	18
	Section 4.03	No Conflicts; Consents	19
	Section 4.04	Absence of Certain Changes, Events and Conditions	19
	Section 4.05	Material Contracts	20
	Section 4.06	Intellectual Property	20
	Section 4.07	Legal Proceedings; Governmental Orders	21
	Section 4.08	Compliance with Laws	21
	Section 4.09	Taxes	21
	Section 4.10	Customers and Suppliers	23
	Section 4.11	Brokers	23
	Section 4.12	Solvency	23
	Section 4.13	No Other Representations and Warranties	23
	 	 
	Article V Representations and Warranties of Buyer	24
	 	 	 
	Section 5.01	Organization of Buyer	24
	Section 5.02	Authority of Buyer	24
	Section 5.03	No Conflicts; Consents	24
	Section 5.04	Brokers	25
	Section 5.05	Legal Proceedings	25
	Section 5.06	Financing	25
	Section 5.07	No Other Representations and Warranties	26

 

     i

     

    

  

	Article VI Covenants	26
	 	 	 
	Section 6.01	Access to Information Concerning Purchased Assets and Records	26
	Section 6.02	Confidentiality	27
	Section 6.03	Conduct of Seller and the Business Pending the Closing Date	28
	Section 6.04	Commercially Reasonable Best Efforts; Consents	29
	Section 6.05	Intellectual Property Title Matters	30
	Section 6.06	Use of Transferred Marks; Transaction Documents	30
	Section 6.07	Notification of Certain Matters	30
	Section 6.08	Public Announcements	31
	Section 6.09	Bulk Sales Laws	31
	Section 6.10	Transfer Taxes	31
	Section 6.11	Tax Matters	31
	Section 6.12	Communication with Customers, Licensees and Suppliers	31
	Section 6.13	Financing	32
	Section 6.14	Further Assurances	35
	Section 6.15	Guarantee	35
	Section 6.16	Miscellaneous.	37
	 	 
	Article VII Indemnification	37
	 	 	 
	Section 7.01	Survival	37
	Section 7.02	Indemnification by Seller	37
	Section 7.03	Indemnification by Buyer	38
	Section 7.04	Certain Limitations	38
	Section 7.05	Indemnification Procedures	40
	Section 7.06	Seller’s Obligation to Cause Subsidiaries to Act	42
	Section 7.07	Sole Remedy/Waiver	42
	 	 
	Article VIII Conditions Precedent	43
	 	 	 
	Section 8.01	Conditions to the Obligations of Each Party	43
	Section 8.02	Conditions to the Obligations of Buyer	43
	Section 8.03	Conditions to the Obligations of Seller	44
	Section 8.04	Frustration of Closing Conditions	44
	 	 
	Article IX Termination	44
	 	 	 
	Section 9.01	Termination Events	44
	Section 9.02	Effect of Termination	45
	 	 
	Article X Miscellaneous	46
	 	 	 
	Section 10.01	Expenses	46
	Section 10.02	Notices.	46
	Section 10.03	Headings	48
	Section 10.04	Severability	48
	Section 10.05	Entire Agreement	48
	Section 10.06	Binding Effect; Successors and Assigns	48
	Section 10.07	Amendment and Modification; Waiver	49

 

     ii

     

    

  

	Section 10.08	Governing Law; Submission to Jurisdiction; Waiver of Jury Trial	49
	Section 10.09	Specific Performance	50
	Section 10.10	Counterparts	51

 

 

     iii

     

    

 

ASSET PURCHASE AGREEMENT

 

This Asset Purchase
Agreement (this “Agreement”), dated as of September 8, 2015, is entered into by and between Joe’s Jeans
Inc., a Delaware corporation (“Seller”), Joe’s Holdings LLC, a Delaware limited liability company (“Buyer”),
and solely for purposes of Section 6.15 and Article X, Sequential Brands Group, Inc., a Delaware corporation
(“Parent”).

 

RECITALS

 

WHEREAS, Seller wishes,
for itself and on behalf of its applicable Subsidiaries, to sell and assign to Buyer, and Buyer wishes to purchase and assume from
Seller and its applicable Subsidiaries, certain intellectual property assets used or held for use in the Joe’s Business,
together with certain contracts and other related assets and liabilities of the Joe’s Business, subject to the terms and
conditions set forth herein;

 

WHEREAS, prior to or
concurrently with the execution of this Agreement, and as a condition and inducement to Seller’s and Buyer’s willingness
to enter into this Agreement, Seller is entering into an Asset Purchase Agreement (the “Operating Asset Purchase Agreement”)
with GBG USA Inc. (the “Operating Assets Purchaser”), pursuant to which, among other things, the Operating Assets
Purchaser will purchase certain inventory, store leases and certain other assets and assume certain liabilities from Seller and
its applicable Subsidiaries related to the Joe’s Business; and

 

WHEREAS, prior to or
concurrently with the execution of this Agreement, Parent is entering into a Consulting Agreement with Joe Dahan (“Dahan”)
in the form attached hereto as Exhibit E (the “Dahan Consulting Agreement”), pursuant to which, among
other things, Dahan will, after the Closing, provide certain consulting services to Parent and/or its Subsidiaries.

 

NOW, THEREFORE, in
consideration of the mutual covenants and agreements hereinafter set forth and for other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties hereto agree as follows:

 

Article
I

Definitions

 

Section
1.01         Defined Terms. The following terms have the meanings specified or
referred to in this Article I:

 

“Accounting
Arbitrator” has the meaning set forth in Section 2.09(c).

 

“Advances”
has the meaning set forth in Section 2.09(a)(i).

 

“Affiliate”
of a Person means any other Person that directly or indirectly, through one or more intermediaries, Controls, is Controlled by,
or is under common Control with, such Person.

 

“Agreed Claims”
has the meaning set forth in Section 7.05(c).

 

    	 	1	 

    

    

  

“Agreement”
has the meaning set forth in the preamble.

 

“Alternative
Financing” has the meaning set forth in Section 6.14(b).

 

“Alternative
Financing Commitment Letter” has the meaning set forth in Section 6.14(b).

 

“Assigned
Contracts” has the meaning set forth in Section 2.01(b).

 

“Assignment
and Assumption Agreement” has the meaning set forth in Section 3.02(a)(iii).

 

“Assumed Liabilities”
has the meaning set forth in Section 2.03.

 

“Bill of Sale”
has the meaning set forth in Section 3.02(a)(ii).

 

“Business
Day” means any day except Saturday, Sunday or any other day on which commercial banks located in New York, New York
are authorized or required by Law to be closed for business.

 

“Buyer”
has the meaning set forth in the preamble.

 

“Buyer Disclosure
Letter” means the Disclosure Letter delivered by Buyer concurrently with the execution and delivery of this Agreement.

 

“Buyer Escrow
Funds” has the meaning set forth in Section 2.05.

 

“Buyer Indemnitees”
has the meaning set forth in Section 7.02.

 

“Claim Certificate”
has the meaning set forth in Section 7.05(a).

 

“Closing”
has the meaning set forth in Section 3.01.

 

“Closing Date”
has the meaning set forth in Section 3.01.

 

“Code”
means the United States Internal Revenue Code of 1986, as amended, and the regulations promulgated and the rulings listed thereunder.

 

“Confidential
Material” means all information (written or oral) that is confidential or proprietary to Seller or any of its Subsidiaries
or is not otherwise generally available to the public regarding the Joe’s Business. The term “Confidential Material”
shall not include any information (written or oral) (a) regarding Seller or any of its Subsidiaries, including, without limitation,
any information (written or oral) regarding the Hudson’s Business, other than, in each case, to the extent relating to the
Joe’s Business, (b) that is or becomes generally available to the public or is or becomes generally known within the industries
in which the Joe’s Business is conducted, in each case other than as a result of disclosure by Seller or its Representatives
in violation of this Agreement, (c) that becomes available to Seller or any of its Subsidiaries or Representatives after the Closing
Date from a Person other than Buyer on a non-confidential basis, provided that such Person was not known by Seller or its
Representatives to be bound by a confidentiality agreement with or other contractual, legal or fiduciary obligation of confidentiality
to Buyer with respect to such materials, or (d) that is independently
developed by Seller or any of its Subsidiaries or Representatives without reference to or use of any Confidential Material.

 

    	 	2	 

    

    

  

“Confidentiality
Agreement” means that certain Confidentiality and Nondisclosure Agreement, dated as of February 17, 2015, by and between
Tengram Capital Partners, L.P. and Seller to which Parent was made a party by that certain side letter, dated April 23, 2015, between
Parent and Tengram Capital Partners, L.P.

 

“Contracts”
means all contracts, leases, mortgages, licenses, instruments, notes, commitments, undertakings, indentures, bonds, guarantees,
franchises, and other legally binding agreements, understandings, arrangements and letters of intent, and any amendments thereto,
in each case whether written or oral.

 

“Control”
(including the terms “controlled by” and “under common control with”), as used with respect to any Person,
means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such
Person, whether through the ownership of voting securities, by Contract or otherwise.

 

“Dahan”
has the meaning set forth in the recitals.

 

“Dahan Consulting
Agreement” has the meaning set forth in the recitals.

 

“Debt Commitment
Letter” has the meaning set forth in Section 5.06.

 

“Deductible”
has the meaning set forth in Section 7.04(a).

 

“Direct Claim” has
the meaning set forth in Section 7.05(c).

 

“Disclosure
Letters” means the Seller Disclosure Letter and the Buyer Disclosure Letter.

 

“Encumbrances”
means any liens, security interests, options, rights of first refusal, claims, easements, mortgages, charges, indentures, deeds
of trust, rights of way, restrictions on the use of real property, encroachments, leases to third parties, security agreements,
or any other encumbrances, and other restrictions or limitations on the ownership or use of property or assets or irregularities
in title thereto.

 

“End Date”
has the meaning set forth in Section 9.01(b).

 

“Escrow Agent”
shall mean Wilmington Trust, National Association.

 

“Escrow Agreement”
has the meaning set forth in Section 3.02(a)(vi).

 

“Excluded
Assets” has the meaning set forth in Section 2.02.

 

“Excluded
Liabilities” has the meaning set forth in Section 2.04.

 

“Final Reconciliation”
has the meaning set forth in Section 2.09(b).

 

    	 	3	 

    

    

  

“Financing”
means the debt financing described in the Debt Commitment Letter.

 

“Financing
Failure Event” means, for any reason, all or a portion of the Financing becoming unavailable on the terms and conditions
in the Debt Commitment Letter (including, as necessary, any “flex” provisions contained in the Debt Commitment Letter
or any related fee letter).

 

“Fundamental
Representations” means collectively, those representations and warranties contained in Section 4.01 (Organization
and Qualification of Seller), Section 4.02 (Authority of Seller), Section 4.06(a) and Section 4.06(b)
(Intellectual Property), Section 4.11 (Brokers), Section 5.01 (Organization of Buyer), Section 5.02 (Authority
of Buyer), and Section 5.04 (Brokers).

 

“GAAP”
means generally accepted accounting principles.

 

“Governmental
Authority” means any United States or non-United States federal, state, provincial or local government or political subdivision
thereof, or any agency, commission or instrumentality of such government or political subdivision, or any self-regulated organization
or other non-governmental regulatory authority or quasi-governmental authority (to the extent that the rules, regulations or orders
of such organization or authority have the force of Law), or any arbitrator, court or tribunal of competent jurisdiction or any
securities exchange.

 

“Governmental
Order” means any order, writ, judgment, injunction, decree, stipulation, determination or award entered by or with any
Governmental Authority.

 

“Guaranteed
Obligations” has the meaning set forth in Section 6.15(a).

 

“Hudson’s
Business” means the business of Seller and its applicable Subsidiaries operated as of the date hereof under the brand
names “Hudson’s,” and “Hudson Jeans”.

 

“Indemnified
Party” has the meaning set forth in Section 7.04.

 

“Indemnifying
Party” has the meaning set forth in Section 7.04.

 

“Intellectual
Property” means any and all of the following in any jurisdiction throughout the world: (a) logos, brand names, slogans,
trade names, trademarks and service marks, trade dress, and other indicia of origin, whether registered or unregistered, including
all applications for registration and registrations of any of the foregoing and all renewals thereof, and, the goodwill connected
with the use of and symbolized by any of the foregoing (collectively, “Trademarks”); (b) copyrights, including
all applications for registration and registrations, and works of authorship, registered or unregistered, and all moral and economic
and other similar rights of authors; (c) proprietary inventions (whether or not patentable), trade secrets and confidential information,
know-how, concepts, processes, methods, techniques, technology and formulae; (d) patents and patent applications, including divisionals,
continuations, continuations-in-part and foreign equivalents thereof; (e) technology, Internet domain names and related registrations;
(f) rights in computer code and programs and all related documentation, and rights in all databases, database rights and compilations;
(g) rights of publicity (including all rights in a Person’s name, voice, signature, biography, likeness, image and persona);
(h) rights in advertising material, molds, trade show booths, displays, designs, design archives, patterns, prototypes, prints
and samples; and (i) all other intellectual property and industrial property rights and assets.

 

    	 	4	 

    

    

  

“Intellectual
Property Assets” has the meaning set forth in Section 2.01(a).

 

“IP Title
Defect Correction Actions” has the meaning set forth in Section 6.05.

 

“Joe’s
Business” means the business of Seller and its applicable Subsidiaries operated as of the date hereof under the brand
names “Joe’s Jeans,” “Joe’s”, “Joe’s JD” and “else”.

 

“Key Customers
and Suppliers” has the meaning set forth in Section 4.10.

 

“Key Jurisdictions”
means the following jurisdictions: Argentina, Australia, Brazil, Canada, Chile, European Community, Hong Kong, India, International
Registration, Japan, Korea (South), Kuwait, Malaysia, Mexico, Macau, New Zealand, Norway, Peru, Russia, Singapore, Switzerland,
Taiwan, Turkey, United Arab Emirates, United States of America and Uruguay.

 

“Law”
means any statute, law, ordinance, regulation, rule, code, order, constitution, treaty, common law, judgment, decree, other requirement
or rule of law of any Governmental Authority.

 

“Lender”
has the meaning set forth in Section 5.06.

 

“Losses”
means without duplication (a) any and all claims, actions, cause of actions, judgment, awards, losses, damages, liabilities, Taxes,
costs or expenses, including reasonable attorneys’, accountants’ and other professional advisors’ fees and expenses
and (b) any losses or costs incurred in investigating, defending or settling any claim, action or cause of action described in
clause (a) whether or not the underlying claim, action or cause of action is actually asserted or is merely alleged or threatened.

 

“Material
Adverse Effect” means any change, event, circumstance, effect, development, occurrence or state of facts that, individually
or in the aggregate: (i) has or would reasonably be expected to have a material adverse effect on the business, condition, properties,
assets, liabilities (contingent or otherwise), results of operations or financial condition of the Joe’s Business, taken
as a whole; provided, that none of the following shall be deemed in itself to constitute, and that none of the following
shall be taken into account in determining whether there has been or would reasonably be expected to be, a Material Adverse Effect:
(a) any change generally affecting the economy, financial markets or political, economic or regulatory conditions in the United
States or any other geographic region in which the Joe’s Business is conducted (except, in each case, to the extent that
the Joe’s Business, taken as a whole, is disproportionately adversely affected relative to other participants in the industries
in which the Joe’s Business is conducted), (b) general financial, credit or capital market conditions, including interest
rates or exchange rates, or any changes therein (except, in each case, to the extent that the Joe’s Business, taken as a
whole, is disproportionately adversely affected relative to other participants in the industries in which the Joe’s Business
is conducted), (c) conditions (or changes therein) in any industries in which the Joe’s Business is conducted (excluding
seasonal fluctuations) (except, in each case, to the extent that the Joe’s Business, taken as a whole, is disproportionately
adversely affected relative to other participants in the industries in which the Joe’s Business is conducted), (d) the taking
of any action required by this Agreement, the Operating Assets Purchase Agreement or the announcement of the transactions contemplated
hereby or thereby, (e) changes in applicable Law or GAAP (or, in each case, any interpretations thereof) (except, in each case,
to the extent that the Joe’s Business, taken as a whole, is disproportionately adversely affected relative to other participants
in the industries in which the Joe’s Business is conducted), (f) any acts of terrorism or war or any escalation thereof or
any weather related event, fire or natural disaster (except, in each case, to the extent that the Joe’s Business, taken as
a whole, is disproportionately adversely affected relative to other participants in the industries in which the Joe’s Business
is conducted), or (g) any failure of the Joe’s Business to meet internal or published projections, forecasts, performance
measures, operating statistics or revenue or earnings predictions for any period (it being understood that the facts or occurrences
giving rise to or contributing to such failure may be taken into account in determining whether there has been, or will be, a Material
Adverse Effect); or (ii) has a material adverse effect on Seller’s ability to, in a timely manner, perform its obligations
under this Agreement or consummate the transactions contemplated by this Agreement.

 

    	 	5	 

    

    

  

“Material
Contracts” means all Contracts (a) by which any of the Purchased Assets or Assumed Liabilities are bound or affected
or (b) to which Seller or any of its Subsidiaries are parties or by which Seller or any of its Subsidiaries are bound in connection
with the Joe's Business, the Purchased Assets or the Assumed Liabilities, in each case, (i) that relate to the manufacture, design,
marketing, promotion, production, distribution, sale or licensing of any of the Purchased Assets, other than such Contracts that
relate solely to the sale of inventory in the ordinary course of business; (ii) granting or evidencing an Encumbrance (other than
Permitted Encumbrances) on any Purchased Asset or any other property or asset of Seller or any of its Subsidiaries and used in
connection with the Joe’s Business; (iii) limiting the ability of Seller or any of its Subsidiaries to (1) engage in the
Joe’s Business in any capacity or (2) compete with any Person or in any geographical area with respect to the Joe’s
Business; (iv) relating to the Joe’s Business (other than this Agreement and any agreement or instrument entered into pursuant
to this Agreement) with (1) Seller or any of its Affiliates or (2) Seller or any of its Subsidiaries or any current or former officer
or director of Seller or any of its Subsidiaries; (v) involving any joint venture, partnership, strategic alliance, shareholders’
agreement, co-marketing, co-promotion, co-packaging, joint development or similar arrangement; (vi) relating primarily to the Joe’s
Business involving aggregate consideration in excess of One Hundred Twenty-Five Thousand Dollars ($125,000) and requiring performance
by any party after the Closing Date, which, in each case, cannot be cancelled without penalty or without more than sixty (60) days’
notice; provided, that in no event shall any Contract be deemed a Material Contract if, following the Closing, such Contract
will not be binding or otherwise affect any of the Purchased Assets or Assumed Liabilities.

 

“Neutral Accounting
Firm” means an independent accounting firm of nationally recognized standing that is not at the time it is to be engaged
hereunder rendering services to any party hereto, or any Affiliate of either, and has not done so within the two (2) year period
prior thereto.

 

“Notice of
Objections” has the meaning set forth in Section 2.09(b).

 

    	 	6	 

    

    

  

“Operating
Asset Purchase Agreement” has the meaning set forth in the recitals.

 

“Operating
Assets Purchaser” has the meaning set forth in the recitals.

 

“Overlap Period”
shall mean any taxable year or other taxable period beginning on or before and ending after the Closing Date.

 

“Paid-Up Fees”
has the meaning set forth in Section 2.09(a)(ii).

 

“Parent”
has the meaning set forth in the preamble.

 

“PATRIOT Act”
means the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act (Title
III of Pub. L. 107-56 (signed into law October 26, 2001).

 

“Permits”
means all permits, licenses, franchises, approvals, certificates, rights, exemptions, authorizations and consents granted from
or issued by Governmental Authorities.

 

“Permitted
Encumbrance” means each of the following: (i) Encumbrances approved in writing by Buyer; and (ii) licenses of or with
respect to Intellectual Property that constitute an Assigned Contract.

 

“Person”
means and includes an individual, corporation, partnership, joint venture, limited liability company, Governmental Authority, unincorporated
organization, trust, association, limited liability partnership, limited partnership, group or other entity.

 

“Post-Closing
Period” shall mean all taxable years or other taxable periods that begin on the Closing Date and, with respect to any
Overlap Period, the portion of such taxable year or period beginning on the Closing Date.

 

“Pre-Closing
Period” shall mean all taxable years or other taxable periods that end on the date immediately before the Closing Date
and, with respect to any Overlap Period, the portion of such taxable year or period ending on the date immediately before the Closing
Date.

 

“Products”
means clothing, jeans, activewear, pants, jeggings, trousers, tops, tee shirts, tank tops, shirts, dresses, skirts, sweaters, hoodies,
jackets, outerwear, shorts, lingerie/intimates, underwear, loungewear, jumpsuits, shoes, sandals, sneakers, hats, scarves, jewelry,
belts, and other fashion accessories.

 

“Purchase
Price” has the meaning set forth in Section 2.05.

 

“Purchased
Assets” has the meaning set forth in Section 2.01.

 

“Representative”
means, with respect to any Person, any and all directors, officers, employees, consultants, financial advisors, counsel, accountants,
agents, managers and other agents of such Person.

 

    	 	7	 

    

    

  

“Required
Information” means all financial and other information regarding the Purchased Assets or the Joe’s Business as
is reasonably requested by Buyer or the Lender in connection with the Financing as is customarily required in connection with the
execution of debt financings similar to the Financing including, but not limited to, for any quarter ended after May 31, 2015 and
at least 45 days prior to the Closing Date, the interim consolidated financial statements of Seller and its subsidiaries currently
owning or holding any of the Purchased Assets or Joe’s Business; provided that Seller will have no obligation to prepare
pro forma financial information or post-closing financial information.

 

“Revolving
Credit Agreement” means that certain Revolving Credit Agreement, dated as of September 30, 2013, by and among Joe’s
Jeans Subsidiary, Inc. and Hudson Clothing, LLC, Joe’s Jeans Inc., certain subsidiaries of Joe’s Jeans Inc. party thereto,
The CIT Group/Commercial Services, Inc., as administrative agent, collateral agent, documentation agent and syndication agent (“CIT”),
CIT Finance LLC, as sole lead arranger and sole bookrunner, and the lenders party thereto, as amended by Omnibus Amendment 1 to
Revolving Credit Agreement and Guarantee and Collateral Agreement dated December 20, 2013, as further amended by Amendment 2 to
Revolving Credit Agreement dated April 23, 2015, and as further amended by Forbearance Agreement and Amendment 3 to Revolving Credit
Agreement dated June 26, 2015.

 

“Royalties”
has the meaning set forth in Section 2.09(b)(i).

 

“Seller”
has the meaning set forth in the preamble.

 

“Seller Disclosure
Letter” means the Disclosure Letter delivered by Seller concurrently with the execution and delivery of this Agreement.

 

“Seller Indemnitees”
has the meaning set forth in Section 7.03.

 

“Seller Royalty
Statement” has the meaning set forth in Section 2.09(a).

 

“Seller Termination
Fee” has the meaning set forth in Section 9.02(b).

 

“Seller’s
Royalties” has the meaning set forth in Section 2.09(b)(ii).

 

“Special Damages”
has the meaning set forth in Section 7.04(d).

 

“Subsidiary”
of a Person means any other Person that directly or indirectly, through one or more intermediaries, is Controlled by such Person.

 

“Tax Contest”
has the meaning set forth in Section 7.05(a).

 

“Tax Return”
means any return, amended return, disclosure, election, estimate, form, declaration, report, claim for refund, information return
or statement or other document required to be filed with respect to Taxes, including any schedule or attachment thereto, and including
any amendment thereof.

 

    	 	8	 

    

    

  

“Taxes”
means all federal, state, local, foreign and other income, gross receipts, sales, use, value added, capital gain, capital stock,
social security, production, ad valorem, transfer, franchise, registration, profits, license, lease, service, service use, withholding,
payroll, employment, unemployment, estimated, excise, severance, environmental, stamp, occupation, premium, property (real or personal),
real property gains, windfall profits, customs, duties or other taxes, fees, assessments, levies, or other governmental charges
in the nature of a tax, together with any interest, additions or penalties with respect thereto and any interest in respect of
such additions or penalties, and any liability for such amounts as a result of a contractual obligation to indemnify any Person.

 

“Term Loan
Agreement” means that certain Term Loan Credit Agreement, dated as of September 30, 2013, by and among Joe’s Jeans
Subsidiary, Inc. and Hudson Clothing, LLC, Joe’s Jeans Inc., certain subsidiaries of Joe’s Jeans Inc. party thereto,
Garrison Loan Agency Services LLC, as administrative agent, collateral agent, lead arranger, documentation agent and syndication
agent, and the lenders party thereto (“Garrison”), as amended.

 

“Third
Party Claim” has the meaning set forth in Section 7.05(a).

 

“Trademarks”
has the meaning set forth in the definition of “Intellectual Property”.

 

“Transaction
Documents” means this Agreement, the Bill of Sale, the Assignment and Assumption Agreement and the other agreements,
instruments and documents required to be delivered at the Closing, including all assignment documents relating to the Intellectual
Property Assets that are prepared by Buyer and required for recordation with Governmental Authorities to effect or evidence the
assignment of such Intellectual Property Assets to Buyer.

 

“Transferred
Marks” mean the trade name JOE’S JEANS and all Trademarks, websites and domain names owned by Seller or its Subsidiaries
that include the term “Joe’s Jeans”, “Joe’s”, JD or any terms confusingly similar thereto,
and all other Trademarks that are used primarily in connection with the Joe’s Business, including the Trademarks set forth
in Section 4.06(a) of the Seller Disclosure Letter.

 

“Withholding
Amounts” has the meaning set forth in Section 2.09(b)(i).

 

Section
1.02         Construction. In this Agreement, unless the context otherwise requires:

 

(a)          references
to “writing” or comparable expressions include a reference to facsimile transmission or comparable means of communication
(including e-mail, provided the sender complies with the provisions of Section 10.02);

 

(b)          the
phrases “delivered” or “made available” shall mean that the information referred to has been physically
or electronically delivered to the relevant parties;

 

(c)          words
expressed in the singular number shall include the plural and vice versa; words expressed in the masculine shall include the feminine
and neuter gender and vice versa;

 

    	 	9	 

    

    

  

(d)          the
descriptive headings of the several Articles and Sections of this Agreement, the Seller Disclosure Letter and the Buyer Disclosure
Letter (as applicable) are inserted for convenience only, do not constitute a part of this Agreement and shall not affect in any
way the meaning or interpretation of this Agreement;

 

(e)          whenever
this Agreement refers to a number of days, that number shall refer to calendar days unless Business Days are specified and whenever
any action must be taken under this Agreement on or by a day that is not a Business Day, then, unless otherwise indicated herein,
that action may be validly taken on or by the next day that is a Business Day;

 

(f)          the
words “hereof”, “herein”, “hereto” and “hereunder”, and words of similar import,
shall refer to this Agreement as a whole and not to any provision of this Agreement;

 

(g)          this
“Agreement” or any other agreement or document shall be construed as a reference to this Agreement or, as the case
may be, such other agreement or document as the same may have been, or may from time to time be, amended, varied, novated or supplemented;

 

(h)          “include”,
“includes”, and “including” are deemed to be followed by “without limitation” whether or not
they are in fact followed by such words or words of similar import; and

 

(i)          references
to “Dollars”, “dollars” or “$”, without more are to the lawful currency of United States of
America.

 

Section
1.03        Annexes, Exhibits, and Disclosure Letters. The Annexes, Exhibits,
the Seller Disclosure Letter and the Buyer Disclosure Letter are incorporated into and form an integral part of this Agreement.

 

Section
1.04         Knowledge. When any representation, warranty, covenant or agreement
contained in this Agreement is expressly qualified by reference to (i) the “Knowledge of Seller” or words of similar
import, it shall mean the actual knowledge of Lori Nembirkow and Hamish Sandhu and the knowledge such individuals would have after
reasonable inquiry, and (ii) the “Knowledge of Buyer” or words of similar import, it shall mean the actual knowledge
of Gary Klein, Chad Wagenheim and Yehuda Shmidman and the knowledge such individuals would have after reasonable inquiry.

 

Article
II

Purchase and Sale

 

Section
2.01         Purchase and Sale of Assets. On the terms and subject to the conditions
set forth herein, at the Closing, Seller shall (and shall cause its applicable Subsidiaries to) sell, assign, transfer, convey
and deliver, and Buyer shall purchase, all of Seller’s and its applicable Subsidiaries’ right, title and interest
in, to and under the Purchased Assets free and clear of all Encumbrances (other than Permitted Encumbrances). “Purchased
Assets” means only the following assets owned by Seller or its applicable Subsidiaries:

 

    	 	10	 

    

    

  

(a)          the
Transferred Marks, the other Intellectual Property set forth on Section 4.06(a) of the Seller Disclosure Letter and all
other Intellectual Property primarily used in the Joe’s Business, together with all rights to enforce such Intellectual Property
with respect to past, present and future infringements and misappropriations thereof (the “Intellectual Property Assets”);

 

(b)          the
Contracts set forth on Section 2.01(b) of the Seller Disclosure Letter (collectively, the “Assigned Contracts”);

 

(c)          copies
of all books, records, files (whether in paper or electronic format) relating primarily to the assets described in Sections
2.01(a) through 2.01(b), including copies of all prosecution histories and legal files in the possession of Seller’s
or its applicable Subsidiaries’ legal departments primarily related to or concerning the Intellectual Property Assets;

 

(d)          copies
of all lists of commercial customers and licensees that (i) are or (ii) have been used or held for use in the last five (5) years
by Seller or its applicable Subsidiaries in connection with the assets described in Section 2.01(a) and primarily in connection
with the assets described in Section 2.01(b);

 

(e)          to
the extent transferrable, all express or implied warranties, indemnities and guarantees to the extent primarily related to any
of the assets described in Sections 2.01(a) through 2.01(b);

 

(f)          any
amounts to be paid to Buyer pursuant to Section 2.09; and

 

(g)          all
goodwill associated with any of the assets described in Sections 2.01(a) through 2.01(b).

 

Seller and Buyer shall
review Sections 2.01(a), 2.01(b) and 4.06(a) of the Seller Disclosure Letter to determine at least two (2)
Business Days prior to the anticipated Closing Date whether any updates thereto are necessary; provided, that notwithstanding
anything to the contrary contained herein, any such update to the Seller Disclosure Letter pursuant to this sentence shall require
the prior written consent of Buyer.

 

Section
2.02         Excluded Assets. Buyer expressly understands and agrees that it
is not purchasing or acquiring, and neither Seller nor any of its applicable Subsidiaries is selling or assigning, any properties,
assets or rights other than the Purchased Assets (such properties, rights and assets that are not Purchased Assets, collectively,
the “Excluded Assets”).

 

Section
2.03         Assumed Liabilities. On the terms and subject to the conditions
set forth herein, Buyer shall assume and agree to pay, perform and discharge when due only the following liabilities and obligations
of Seller or any of its applicable Subsidiaries to the extent arising out of or relating to the Purchased Assets and not included
among the Excluded Liabilities (collectively, the “Assumed Liabilities”):

 

(a)          all
liabilities and obligations arising under or relating to the Assigned Contracts in respect of periods on or after the Closing Date,
provided, that Buyer shall not assume or agree to pay, discharge or perform any liabilities or obligations arising out of
any breach by Seller or any of its applicable Subsidiaries prior to the Closing of any provision of any Assigned Contract;

 

    	 	11	 

    

    

  

(b)          any
liabilities or obligations for Taxes for which Buyer is liable pursuant to Section 6.10 and Section 6.11; and

 

(c)          subject
to Section 2.03(a), all liabilities and obligations arising out of or relating to (i) the ownership or operation of the
Purchased Assets in respect of periods on or after the Closing Date and (ii) expenses and filing fees solely and exclusively related
to Buyer’s recordation of Intellectual Property Assets with applicable Governmental Authorities after Closing, but excluding
all expenses related to assignments or transfers of Intellectual Property Assets made to Seller by Affiliates of Seller or predecessors-in-interest
of the Purchased Assets prior to Closing (or on or after Closing in connection with any IP Title Defect Corrections Actions required
under and pursuant to Section 6.05), including all such legal expenses and filing fees for recordation with applicable
Governmental Authorities.

 

Section
2.04         Excluded Liabilities. Notwithstanding anything contained herein
to the contrary, Buyer shall not assume or cause to be assumed, or be deemed to have assumed and shall not be liable or responsible
to pay, perform or discharge any liabilities or obligations (whether known or unknown, fixed, absolute, matured, unmatured, accrued
or contingent, now existing or after the date hereof) of Seller or any of its Subsidiaries, other than Assumed Liabilities, including,
but not limited to, (i) all expenses related to assignments or transfers of Intellectual Property Assets made to Seller by Affiliates
of Seller or predecessors-in-interest of the Purchased Assets prior to Closing (or on or after the Closing Date in connection
with any IP Title Defect Corrections Actions required under and pursuant to Section 6.05), including all such legal
expenses and filing fees for recordation with applicable Governmental Authorities, (ii) any liabilities or obligations for Taxes
for which Seller is liable pursuant to Section 6.10 and Section 6.11 and (iii) any liabilities or obligations arising
out of or relating to the employment or termination of employment of any employee or consultant of Seller or any of its Subsidiaries,
including, without limitation, all liabilities or obligations arising out of or relating to the termination of any such employee
on or after the Closing (such liabilities or obligations that are not Assumed Liabilities, collectively, the “Excluded
Liabilities”).

 

Section
2.05         Purchase Price. The aggregate purchase price for the Purchased Assets
shall be Sixty-Seven Million Dollars ($67,000,000.00) (the “Purchase Price”). The Purchase Price shall be paid
at Closing by wire transfer of immediately available funds to accounts designated in writing by Seller to Buyer at least two (2)
Business Days prior to the Closing. In addition, Buyer shall pay an additional amount equal to Two Million Five Hundred Thousand
Dollars ($2,500,000.00) (the “Buyer Escrow Funds”) by wire transfer of immediately available funds to an account
designated in writing by the Escrow Agent, which Buyer Escrow Funds shall be governed by Section 6.16.

 

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Section
2.06         Allocation of Purchase Price. Seller and Buyer agree to allocate
the Purchase Price to be paid for the Assets including any Assumed Liabilities and any other amounts treated as consideration
for federal income tax purposes in accordance with Section 1060 of the Code. Seller and Buyer agree that Buyer shall prepare and
provide to Seller a draft allocation of the purchase price among the Assets within ninety (90) days after the Closing Date. Seller
shall notify Buyer within thirty (30) days of receipt of such draft allocation of any objection Seller may have thereto. Seller
and Buyer agree to resolve any disagreement with respect to such allocation in good faith. In addition, Seller and Buyer hereby
undertake and agree to file timely any information that may be required to be filed pursuant to Treasury Regulations promulgated
under Section 1060(b) of the Code, and shall use the allocation determined pursuant to this Section 2.06 in connection
with the preparation of Internal Revenue Service Form 8594 as such form relates to the transactions contemplated by this Agreement.
Neither Seller nor Buyer shall file any Tax Return or other document or otherwise take any position which is inconsistent with
the allocation determined pursuant to this Section 2.06 except as may be adjusted by subsequent agreement following an
audit by the IRS or by court decision. If Seller and Buyer cannot agree on all or a portion of the allocation within sixty (60)
days of the Seller’s objection to the allocation, each party shall use its own allocation of the unagreed portion as it
deems appropriate.

 

Section
2.07         Transfer of Purchased Assets and Assumed Liabilities. At the Closing,
except as otherwise provided in Section 2.08, the Purchased Assets shall be sold, conveyed, transferred, assigned
and delivered to Buyer, free and clear of all Encumbrances (other than Permitted Encumbrances), and the Assumed Liabilities shall
be assumed by Buyer, pursuant to transfer and assumption Contracts, bills of sale, endorsements, assurances, conveyances, releases,
discharges, assignments, certificates, drafts, checks or other instruments in such form as is necessary to effect a sale, conveyance,
transfer and assignment of the Purchased Assets and an assumption of the Assumed Liabilities as Buyer and Seller shall reasonably
deem necessary, or as required by Law in order to consummate the transaction and, except as otherwise provided herein, to vest
in Buyer valid title to the Purchased Assets free and clear of any Encumbrances (other than Permitted Encumbrances), which documents
and instruments shall be executed (upon the terms and subject to the conditions hereof) on the Closing Date by Seller (and, as
applicable, its Subsidiaries) and Buyer.

 

Section
2.08         Required Consents.

 

(a)          Absence
of Consents, Obtaining Consents. Notwithstanding anything to the contrary contained in this Agreement, to the extent that the
sale, conveyance, transfer, assignment or delivery or attempted sale, conveyance, transfer, assignment or delivery to Buyer of
any Purchased Asset or right is prohibited by any applicable Law or would require any third party’s or any Governmental Authority’s
authorization, approval, consent, negative clearance or waiver and such authorization, approval, consent, negative clearance or
waiver shall not have been obtained prior to the Closing, this Agreement shall not constitute a sale, conveyance, transfer, assignment
or delivery, or an attempted sale, conveyance, transfer, assignment or delivery thereof. Following the Closing, the parties hereto
shall have a continuing obligation to use their commercially reasonable best efforts to cooperate with each other and to obtain
promptly all such authorizations, approvals, consents, negative clearances or waivers; provided, that neither Seller nor
any of its Affiliates shall be required to commence any litigation or offer or grant any accommodation (financial or otherwise)
to any third party to obtain such authorizations, approvals, consents, negative clearances or waivers. Upon obtaining the requisite
authorization, approval, consent, negative clearance or waiver, Seller or its applicable Subsidiary shall promptly convey, transfer,
assign and deliver, or cause to be conveyed, transferred, assigned and delivered, such Purchased Asset or right to Buyer hereunder.

 

    	 	13	 

    

    

 

(b)          Benefit
of Purchased Assets. Pending, or in the absence of, such authorization, approval, consent, negative clearance or waiver referenced
in Section 2.08(a), the parties hereto shall cooperate with each other in any reasonable and lawful arrangements designed
to provide to Buyer the economic claims, rights and benefits and liabilities of use of such Purchased Asset or right, and Seller
or its applicable Subsidiary shall continue to use, exercise or perform such Purchased Asset or right upon the reasonable direction
of Buyer; provided, that Seller shall bear the economic burden resulting from implementation of any such alternative arrangement
pursuant to this Section 2.08(b). If such arrangements with respect to any particular Purchased Asset or right does not
provide Buyer with all of the economic claims, rights, and benefits under such Purchased Asset or right, Buyer shall not be responsible
for the Assumed Liabilities, if any, arising under such Purchased Asset or right.

 

Section
2.09         Reconciliation of Royalty Payments.

 

(a)          Within
sixty days (60) following the Closing Date, Seller shall provide Buyer with a statement (“Royalty Statement”)
setting forth, with respect to each Assigned Contract, its good faith calculation of the following, together with reasonable supporting
documentation for such calculations:

 

(i)          the
amount of royalty advances and other payments (less applicable prepaid commissions and agency fees) received by Seller or its Subsidiaries
in connection with an Assigned Contract but unearned as of the Closing Date (“Advances”); and

 

(ii)         for
Assigned Contracts that require the counterparty to pay a flat fee, the amount of any fees fully paid before the Closing Date but
expressly applicable to periods on or after the Closing Date Date (“Paid-Up Fees”).

 

(b)          Within
thirty (30) days after the later of (x) the last day of the first full calendar quarter on or after the Closing Date and (y)
the date the Royalty Statement is delivered to Buyer, Buyer shall prepare in good faith, subject to the review and approval by
Seller, a written calculation with respect to each Assigned Contract (the “Final Reconciliation”) of:

 

(i)          for
Assigned Contracts that require the counterparty to pay a percentage-based royalty, the actual amount of the license fees, franchise
fees, royalty fees, common marketing fund fees, or other fees, payments, consideration or compensation with respect to each such
Assigned Contract (“Royalties”) paid to Buyer or its Affiliates on or after the Closing Date (but including
amounts of any tax withholding by a licensee that is a party to an Assigned Contract (“Withholding Amounts”));

 

(ii)         any
pro rata portion of the Royalties and Withholding Amounts (less applicable commissions and agency fees) received by Buyer but attributable
to periods before the Closing Date (“Seller’s Royalties”);

 

(iii)        the
Advances; and

 

(iv)        the
Paid-Up Fees.

 

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Exhibit A sets forth examples of
how the amounts described in this Section 2.09(b) will be determined. Seller will have thirty (30) days following delivery
of the Final Reconciliation by Buyer to review the Final Reconciliation and, if applicable, deliver a written notice of objections
to Buyer (the “Notice of Objections”) specifying all disagreements with items, calculations or methodologies
utilized in preparing the Final Reconciliation. Buyer shall make all Assigned Contracts, work papers and books and records relating
to payments under the Assigned Contracts, and any other information and materials reasonably requested by Seller, available to
Seller and its Representatives during such review period. Buyer shall use the same efforts to collect Seller’s Royalties
as it uses to collect Royalties for its own account, and shall reasonably cooperate with Seller in connection therewith. If Seller
does not deliver a Notice of Objections, the Final Reconciliation shall be final and binding on the parties hereto.

 

(c)          If
Buyer and Seller are unable to resolve any disagreements with respect to the Final Reconciliation within ninety (90) days of delivery
to Buyer of the Notice of Objection, then either Buyer or Seller may submit such disagreements for final and binding resolution
to a Neutral Accounting Firm to resolve such disagreements (the “Accounting Arbitrator”). Each of Buyer, on
the one hand, and Seller, on the other hand, shall be permitted to present supporting documentation to the Accounting Arbitrator
(which supporting documentation shall also be concurrently provided to the other party(ies)) within fifteen (15) days of the appointment
of the Accounting Arbitrator. Within fifteen (15) days of receipt of supporting documentation, the receiving party(ies) may present
responsive documentation to the Accounting Arbitrator (which responsive documentation shall also be concurrently provided to the
other party(ies)). The Accounting Arbitrator shall only consider the documentation of the parties, and shall not conduct any independent
review, in determining those items and amounts disputed by the parties. The Accounting Arbitrator shall select either the position
of Buyer or Seller as a resolution for each item or amount disputed and may not impose an alternative resolution with respect to
any item or amount disputed and must resolve the matter in accordance with the terms and provisions of this Agreement. The Accounting
Arbitrator shall deliver to Buyer and Seller, as promptly as practicable and in any event within sixty (60) days after its appointment,
a written report setting forth the resolution of any such disagreement determined in accordance with the terms of this Agreement.
The determination of the Accounting Arbitrator shall be final and binding on the parties hereto. The fees of the Accounting Arbitrator
shall be borne by Buyer, on the one hand, and Seller, on the other hand, in such amount(s) as shall be determined by the Accounting
Arbitrator based on the proportion that the aggregate number of disputed items submitted to the Accounting Arbitrator that is unsuccessfully
disputed by Buyer, on the one hand, or Seller, on the other hand, as determined by the Accounting Arbitrator, bears to the total
number of such disputed items so referred to the Accounting Arbitrator for resolution.

 

(d)          If
the amount set forth on the Final Reconciliation with respect to Seller’s Royalties is greater than the aggregate amounts
set forth with respect to Advances and Paid-Up Fees, then Buyer shall pay the difference to Seller by wire transfer within ten
(10) days after the later of the date of the Final Reconciliation or the date that the Accounting Arbitrator has delivered its
written report.

 

(e)          If
the amount set forth on the Final Reconciliation with respect to Seller’s Royalties is less than the aggregate amounts set
forth with respect to Advances and Paid-Up Fees, then Seller shall pay the difference to Buyer by wire transfer within ten (10)
days after the later of the date of the Final Reconciliation or the date that the Accounting Arbitrator has delivered its written
report.

 

    	 	15	 

    

    

  

Section 2.10         Withholding
Rights. Buyer shall be entitled to deduct and withhold from the consideration otherwise payable to Seller pursuant to Article
III hereof, such amount as it is required to deduct and withhold with respect to the making of such payment any provision
of U.S. federal, state, local or foreign Tax law; provided that such Tax would not be the liability of Buyer under this Agreement;
and provided further that, at least five (5) Business Days prior to such withholding, the Buyer will provide Seller with notice
of such withholding and the parties jointly discuss the necessity of or how to reduce or eliminate such withholding. If Buyer
so withholds amounts, such amounts shall be treated for all purposes of this Agreement as having been paid to Seller in respect
of which Buyer made such deduction and withholding.

 

Article
III

Closing

 

Section
3.01         Closing. On the terms and subject to the conditions of this Agreement,
the closing of the transactions contemplated hereby (the “Closing”) shall take place on the date that is two
(2) Business Days following the satisfaction or waiver of all of the conditions set forth in Article VIII hereof (other
than those conditions to be satisfied on the Closing Date, but subject to the satisfaction or waiver, if permissible, of such
conditions) at the offices of Akin Gump Strauss Hauer & Feld LLP, 1333 New Hampshire Avenue NW, Washington DC 20036, or at
such other time, date or place as the parties hereto shall agree in writing; provided, that in no event shall Buyer be
required to consummate the Closing prior to September 4, 2015; provided, further, that the Closing shall be consummated concurrently
with the consummation of the transactions contemplated by the Operating Asset Purchase Agreement. The date upon which the Closing
occurs is herein referred to as the “Closing Date”. Upon consummation of the Closing, the purchase and sale
of the Purchased Assets and the assumption of the Assumed Liabilities hereunder, and the Closing, shall be deemed to have occurred
as of 12:01 a.m. (New York time) on the Closing Date.

 

Section
3.02         Closing Deliverables.

 

(a)         At
the Closing, Seller shall deliver (or cause to be delivered) to Buyer the following:

 

(i)          a
certificate signed by an authorized officer of Seller, dated as of the Closing Date, confirming the matters set forth in Sections
8.02(a), (b) and (d);

 

(ii)         a
counterpart to the bill of sale in the form of Exhibit B hereto (the “Bill of Sale”), duly executed by
Seller and/or its applicable Subsidiaries;

 

(iii)        a
counterpart to the assignment and assumption agreement in the form of Exhibit C hereto (the “Assignment and Assumption
Agreement”), duly executed by Seller and/or its applicable Subsidiaries;

 

    	 	16	 

    

    

  

(iv)        a
non-foreign person affidavit from Seller and/or its applicable Subsidiaries dated as of the Closing Date as required by, and satisfying
the requirements of, Section 1445 of the Code;

 

(v)         counterparts
to all assignments or documents of transfer to effect the assignment of all patents, copyrights, trademarks and internet domain
names, and related registrations and applications, comprising Intellectual Property Assets, duly executed by Seller and/or its
applicable Subsidiaries, in the forms attached hereto as Exhibit D or the forms that are prepared by Buyer and required
for recordation with Governmental Authorities to effect or evidence the assignment of such Intellectual Property Assets to Buyer;

 

(vi)        a
counterpart to the escrow agreement in the form of Exhibit F hereto (the “Escrow Agreement”), duly executed
by Seller and the Escrow Agent;

 

(vii)       a
duly executed pay-off letter from Garrison, in a form reasonably satisfactory to Buyer, certifying that all indebtedness under
the Term Loan Agreement with respect to the Joe’s Business owing to the lenders thereunder has been fully paid and that all
Encumbrances imposed by or in connection with the Term Loan Agreement upon the Purchased Assets have been released;

 

(viii)      a
duly executed pay-off letter from CIT, in a form reasonably satisfactory to Buyer, certifying that all indebtedness under the Revolving
Credit Agreement with respect to the Joe’s Business owing to the lenders thereunder has been fully paid and that all Encumbrances
imposed by or in connection with the Revolving Credit Agreement upon the Purchased Assets have been released; and

 

(ix)         such
other customary instruments of transfer, assumption, filings or documents, in form and substance reasonably satisfactory to Buyer
and Seller, as may be required to give effect to this Agreement.

 

(b)          At
the Closing, Buyer shall deliver (or cause to be delivered) to Seller or its applicable Subsidiary the following:

 

(i)          an
amount in cash equal to the Purchase Price (subject to any withholding rights under Section 2.10), payable by wire transfer
of immediately available funds in accordance with Section 2.05;

 

(ii)         a
certificate signed by an authorized officer of Buyer, dated as of the Closing Date, confirming the matters set forth in Sections
8.03(a) and (b); 

 

(iii)        a
counterpart to the Bill of Sale duly executed by Buyer;

 

(iv)        a
counterpart to the Assignment and Assumption Agreement duly executed by Buyer;

 

(v)         a
counterpart to the Escrow Agreement duly executed by Buyer; and

 

    	 	17	 

    

    

  

(vi)        such
other customary instruments of transfer, assumption, filings or documents, in form and substance reasonably satisfactory to Buyer
and Seller, as may be required to give effect to this Agreement.

 

Article
IV

Representations and Warranties of Seller 

 

Except as set forth
in the Seller Disclosure Letter, Seller represents and warrants to Buyer that the statements contained in this Article IV
are true and correct.

 

Section
4.01         Organization and Qualification of Seller. Seller is a corporation
duly organized, validly existing and in good standing under the Laws of the State of Delaware. Seller and its applicable Subsidiaries
have all necessary corporate or other power and authority to own the Purchased Assets and to carry on the Joe’s Business
as currently conducted. Seller and its applicable Subsidiaries are duly licensed or qualified to do business and are in good standing
in each jurisdiction in which the ownership of the Purchased Assets or the operation of the Joe’s Business as currently
conducted makes such licensing or qualification necessary, except where the failure to be so licensed, qualified or in good standing
would not reasonably be expected to have, individually or in the aggregate, a Material Adverse Effect.

 

Section
4.02         Authority of Seller. Seller has all necessary corporate or other
power and authority to enter into this Agreement and the other Transaction Documents to which Seller is a party, to carry out
its respective obligations hereunder and thereunder and to consummate the transactions contemplated hereby and thereby. Each applicable
Subsidiary of Seller has all necessary corporate or other power and authority to enter into the Transaction Documents to which
such Subsidiary is a party, to carry out its respective obligations thereunder and to consummate the transactions contemplated
thereby. The execution and delivery by Seller of this Agreement and any other Transaction Document to which Seller is a party,
the performance by Seller of its obligations hereunder and thereunder and the consummation by Seller and its Subsidiary of the
transactions contemplated hereby and thereby have been duly authorized by all requisite corporate action on the part of Seller.
The execution and delivery by each applicable Subsidiary of Seller of any Transaction Document to which such Subsidiary is a party,
the performance by such Subsidiary of its obligations thereunder and the consummation by such Subsidiary of the transactions contemplated
thereby have been duly authorized by all requisite corporate or other action on the part of such Subsidiary. This Agreement has
been duly executed and delivered by Seller, and (assuming due authorization, execution and delivery by Buyer) this Agreement constitutes
a legal, valid and binding obligation of Seller, enforceable against Seller in accordance with its terms, except as such enforceability
may be limited by bankruptcy, insolvency, reorganization, fraudulent conveyance, moratorium or similar Laws affecting creditors’
rights generally and by general principles of equity (regardless of whether enforcement is sought in a proceeding at law or in
equity). At the Closing, each Transaction Document shall have been duly executed and delivered by Seller and/or its Subsidiaries,
as applicable, and (assuming due authorization, execution and delivery by Buyer) each such Transaction Document shall constitute
a legal, valid and binding obligation of Seller and/or such Subsidiary, enforceable against Seller and/or such Subsidiary in accordance
with its terms, except as such enforceability may be limited by bankruptcy, insolvency, reorganization, fraudulent conveyance,
moratorium or similar Laws affecting creditors’ rights generally and by general principles of equity (regardless of whether
enforcement is sought in a proceeding at law or in equity).

 

    	 	18	 

    

    

 

Section
4.03         No Conflicts; Consents. (a) The execution, delivery and performance
by Seller of this Agreement and the Transaction Documents to which Seller is a party, and the consummation of the transactions
contemplated hereby and thereby and (b) the execution, delivery and performance by each applicable Subsidiary of Seller of the
Transaction Documents to which such Subsidiary is a party, and the consummation of the transactions contemplated thereby do not
and will not: (i) result in a violation or breach of or conflict with any provision of the certificate of incorporation or by-laws
(or equivalent organizational documents) of Seller or such Subsidiaries, as applicable, in each case, amended to the date of this
Agreement; (ii) create any Encumbrance (other than Permitted Encumbrances) upon any Purchased Asset; (iii) result in a violation
or breach of or conflict with any provision of any Law or Governmental Order applicable to Seller, any of such Subsidiaries, the
Joe’s Business or the Purchased Assets; or (iv) except as set forth in Section 4.03 of the Seller Disclosure Letter,
require the consent, notice or other action by any Person under, conflict with, result in a material violation or breach of, constitute
a material default under or result in the acceleration of any Assigned Contract. Except as set forth on Section 4.03 of
the Seller Disclosure Letter, no material consent, approval, Permit, or Governmental Order of, material declaration or filing
with, or material notice to, any Governmental Authority is required by or with respect to Seller or any of its Subsidiaries in
connection with the execution and delivery of this Agreement or any of the other Transaction Documents and the consummation of
the transactions contemplated hereby and thereby. Except as set forth in Section 4.03 of the Seller Disclosure Letter,
no consents or approvals of any non-governmental Person are necessary for the execution and delivery of this Agreement and the
other Transaction Documents and the consummation of the transactions contemplated hereby and thereby, including the transfer of
all the Purchased Assets.

 

Section
4.04         Absence of Certain Changes, Events and Conditions. Except as set
forth on Section 4.04 of the Seller Disclosure Letter, since November 30, 2014, Seller and its Subsidiaries have operated
the Joe’s Business in the ordinary course of business in all material respects and there has not been any:

 

(a)          sale,
assignment, abandonment, cancellation, transfer, license or other disposition of any material assets or rights that would otherwise
constitute Purchased Assets hereunder, except in the ordinary course of business consistent with past practice;

 

(b)          action
taken or omitted to be taken by either Seller or any of its Subsidiaries that would, individually or in the aggregate, constitute
a breach of Section 6.03, if such action had been taken or omitted to be taken after the date hereof;

 

(c)          imposition
of any Encumbrance (other than Permitted Encumbrances) upon any of the Purchased Assets; or

 

(d)          event,
circumstance, development, state of facts, occurrence, change or effect which has had or would reasonably be expected to have,
individually or in the aggregate, a Material Adverse Effect.

 

    	 	19	 

    

    

  

Section
4.05         Material Contracts. Section 4.05(a) of the Seller Disclosure
Letter sets forth an accurate and complete list as of the date hereof of each of the Material Contracts. Other than the Assigned
Contracts included within the Material Contracts, there are no Contracts which license any of the Intellectual Property Assets,
including the Transferred Marks, to any other Person or allow any Person to procure, distribute, import or sell any Product branded
with or offered for sale under any of the Transferred Marks or otherwise limit the ability of Seller or any of its Subsidiaries
to use any Intellectual Property Assets in any capacity. Except as set forth on Section 4.05(b) of the Seller Disclosure Letter, neither
Seller nor any of its Subsidiaries is in breach of, and there exists no default or event of default, nor any event, occurrence,
condition or act (including the transactions contemplated hereby) which, with the giving of notice, the lapse of time or the happening
of any other event or condition, would become a default or event of default thereunder with respect to any provision under any
Assigned Contract. Each Assigned Contract has not been terminated or been repudiated by Seller or any of its Subsidiaries nor,
to the Knowledge of Seller, any other party thereto. Each Assigned Contract is in full force and effect and is the legal, valid
and binding obligation of Seller and its Subsidiaries, as applicable, and, to the Knowledge of Seller, each of the other parties
thereto, enforceable in accordance with the terms thereof, except to the extent that its enforceability may be subject to applicable
bankruptcy, insolvency, fraudulent conveyance, reorganization, fraudulent conveyance, moratorium and other similar Laws relating
to or affecting creditors’ rights generally, general equitable principles (whether considered in a proceeding in equity
or at law) and implied covenant of good faith and fair dealing. All the material covenants to be performed by Seller or its Subsidiaries
under any Assigned Contract have been fully performed in all material respects. Except as set forth on Section 4.05(c)
of the Seller Disclosure Letter, to the Knowledge of Seller, all of the material covenants to be performed by any other party
to any Assigned Contract have been fully performed in all material respects.

 

Section
4.06         Intellectual Property.

 

(a)          Section
4.06(a) of the Seller Disclosure Letter contains a complete and accurate list of all patents, patent applications, registered
copyrights and applications for registration thereof, registered trademarks and service marks and applications for registration
thereof and Internet domain names that are included in the Intellectual Property Assets. To the extent indicated on such schedule,
the Intellectual Property Assets listed on Section 4.06(a) of the Seller Disclosure Letter have been duly registered in,
filed in or issued by the United States Patent and Trademark Office, the United States Copyright Office, a duly accredited and
appropriate domain name registrar, or the appropriate Governmental Authorities of other jurisdictions (foreign and domestic).

 

(b)          Except
as set forth in Section 4.06(b) of the Seller Disclosure Letter, Seller or one of its Subsidiaries owns, free and clear
of all Encumbrances (other than Permitted Encumbrances) or has the right to use all Intellectual Property owned or used by Seller
and/or its Subsidiaries in connection with the Joe’s Business.

 

(c)          The
Intellectual Property Assets represent (in all material respects) all of the Intellectual Property necessary to manufacture, distribute
and sell Products consistent with the Products branded with or offered under any of the Transferred Marks manufactured, distributed
and sold as of Closing, and conduct the Joe’s Business in substantially the same manner as currently conducted.

 

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(d)          Except
as set forth in Section 4.06(d) of the Seller Disclosure Letter, (i) the conduct of the Joe’s Business and the use
of the Intellectual Property Assets in the Joe’s Business (including the manufacturing, marketing, licensing, sale or distribution
of Products branded with or offered under any of the Transferred Marks) do not infringe, violate, dilute or misappropriate the
Intellectual Property of any Person; and (ii) as of the date hereof, neither Seller nor its Subsidiaries have received in the past
three (3) years any notice or claim (including threats or offers to license and cease and desist communications) from any Person
challenging the right of Seller or its Subsidiaries, or any of their respective manufacturers, contractors or licensees to use
any of the Intellectual Property Assets, or alleging any infringement, misappropriation, or violation of any Person’s Intellectual
Property rights in connection with the Joe’s Business; and (iii) neither Seller nor its Affiliates have asserted in the past
three (3) years any claim of a violation, infringement, misappropriation or misuse by any Person of any Intellectual Property Assets.
To the Knowledge of Seller, except as set forth in Section 4.06(d) of the Seller Disclosure Letter, as of the date hereof,
no Person is infringing, violating, or misappropriating any Intellectual Property Assets.

 

(e)          Except
as set forth in Section 4.06(e) of the Seller Disclosure Letter, to the Knowledge of Seller as of the date hereof, there
is no jurisdiction among the Key Jurisdictions in which the tradename JOE'S JEANS is not available for use and registration in
connection with the Products currently being sold in International Classes 14, 18, 25 or 35 by the Joe’s Business.

 

Section
4.07         Legal Proceedings; Governmental Orders.

 

(a)          Except
as set forth in Section 4.07(a) of the Seller Disclosure Letter, as of the date hereof there are no actions, suits, claims,
litigations, investigations, audits or other legal proceedings (including arbitration or administrative proceedings, interferences,
cancellation proceedings, oppositions or other contested proceedings), at law or in equity, pending or, to the Knowledge of Seller,
threatened against or by Seller or any of its Subsidiaries either (i) relating to the Joe’s Business, the Purchased Assets
or the Assumed Liabilities or (ii) that challenge or seek to prevent, enjoin or otherwise delay the transactions contemplated by
this Agreement.

 

(b)          Except
as set forth in Section 4.07(b) of the Seller Disclosure Letter, there are no outstanding Governmental Orders and no unsatisfied
judgments, penalties or awards against or affecting the Joe’s Business, the Purchased Assets or the Assumed Liabilities.

 

Section
4.08         Compliance with Laws. Except as set forth in Section 4.08 of
the Seller Disclosure Letter, Seller and each of its applicable Subsidiaries are in compliance in all material respects with all
Laws applicable to the conduct of the Joe’s Business as currently conducted and the ownership and use of the Purchased Assets.

 

Section
4.09         Taxes. Except as set forth in Section 4.09 of the Seller
Disclosure Letter,

 

(a)          Seller
and its Subsidiaries have timely filed, or will timely file (taking into account any valid extensions), all material Tax Returns
with respect to the Joe’s Business or the Purchased Assets required to be filed on or prior to the Closing Date. Neither
Seller nor any of its Subsidiaries is currently the beneficiary of any extension of time within which to file any material Tax
Return other than extensions of time to file Tax Returns obtained in the ordinary course of business.

 

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(b)          All
material Taxes due by or with respect to the income or operations of the Joe’s Business or the ownership of the Purchased
Assets for all Pre-Closing Periods have been timely paid or will be timely paid in full.

 

(c)          (i)
neither Seller nor any of its Subsidiaries has been, in the past two (2) years, or is currently the subject of an audit or other
examination of Taxes by the tax authorities of any nation, state or locality with respect to the Joe’s Business or the Purchased
Assets and (ii) no such audit is contemplated in writing or, to the Knowledge of Seller, pending.

 

(d)          Neither
Seller nor its Subsidiaries, as of the Closing Date, (i) has entered into an agreement or waiver or been requested to enter into
an agreement or waiver extending any statute of limitations relating to the payment or collection of Taxes with respect to the
income or operations of the Business or the Purchased Assets that has not expired (other than extensions of time to file Tax Returns
obtained in the ordinary course) or (ii) is presently contesting the Tax liability with respect to the income or operations of
the Business or the Purchased Assets before any Governmental Authority.

 

(e)          In
the past two (2) years, no written claim has been made by any Governmental Authority in a jurisdiction where Seller does not file
Tax Returns with respect to the income or operations of the Business or the ownership of the Purchased Assets, which has not been
resolved and remains outstanding, that Seller is or may be subject to taxation by that jurisdiction with respect to the income
or operations of the Business or the ownership of the Purchased Assets.

 

(f)          There
are no material Encumbrances on any of the Purchased Assets that arose in connection with any failure (or alleged failure) to pay
any Taxes, other than Taxes not yet due and payable.

 

(g)          Seller
and its Subsidiaries are in compliance in all material respects with obligations to withhold or collect Taxes with respect to all
material Taxes that Seller or any of its Subsidiaries is (or was) required by Law to withhold or collect with respect to the income
or operations of the Business or the Purchased Assets in connection with amounts paid or owing to any employee, independent contractor,
creditor, equity holder or other third party have been duly withheld or collected, and such Taxes have been timely paid over to
the proper authorities to the extent due and payable.

 

(h)          None
of the Purchased Assets is an equity interest in a partnership or a corporation (or an entity treated as a partnership or a corporation)
for U.S. federal income tax purposes.

 

(i)          Seller
is not a “foreign person” within the meaning of Section 1445 of the Code.

 

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The representations
in this Section 4.09 shall constitute the sole and exclusive representations in this Agreement concerning any Tax matters
relating to Seller or any of its Subsidiaries or the Purchased Assets.

 

Section
4.10         Customers and Suppliers. Section 4.10 of the Seller Disclosure
Letter sets forth an accurate and complete list of each supplier, licensee and customer accounting for more than ten percent (10%)
of the consolidated purchases, royalties and sales, as the case may be, of Seller and its applicable Subsidiaries in respect of
the Joe’s Business, for the twelve (12) month period ended May 31, 2015 (“Key Customers and Suppliers”).
Except as set forth in Section 4.10 of the Seller Disclosure Letter, since November 30, 2014 through the date hereof, no
Key Customer or Supplier has cancelled or otherwise terminated, or to the Knowledge of Seller, threatened to cancel or otherwise
terminate, its relationship with Seller or any of its Subsidiaries with respect to the Joe’s Business. Since November 30,
2014, neither Seller nor any of its Subsidiaries has received any written notice that any Key Customer or Supplier may cancel
or otherwise materially and adversely (i) modify its relationship with Seller or any of its applicable Subsidiaries or (ii) limit
its (A) services, supplies, or materials to Seller or any of its applicable Subsidiaries in respect of the Joe’s Business
or (B) usage or purchase of the services and products of Seller and its applicable Subsidiaries with respect to the Joe’s
Business.

 

Section
4.11         Brokers. Except as set forth on Section 4.11 of the Seller
Disclosure Letter, no broker, finder, firm or investment banker or any other Person is entitled to any brokerage, finder’s
or other fee or commission in connection with the transactions contemplated by this Agreement or any other Transaction Document
based upon arrangements made by or on behalf of Seller.

 

Section
4.12         Solvency. Immediately prior to, and immediately subsequent to, the
consummation of the sale of the Purchased Assets pursuant to the provisions of this Agreement, Seller will be solvent, with the
ability to pay its debts as they become due. For purposes of this Agreement, solvent shall mean that the present fair saleable
value of Seller’s assets is greater than the amount that will be required to pay Seller’s liability on its existing
debts as they become absolute and matured.

 

Section
4.13         No Other Representations and Warranties. Except for the representations
and warranties contained in this Article IV (as qualified by the Seller Disclosure Letter), neither Seller, nor any other
Person on behalf of Seller, has made or makes any other express or implied representation or warranty, either written or oral,
including any representation or warranty as to the accuracy or completeness of any information regarding the Joe’s Business
and the Purchased Assets furnished or made available to Buyer and its Representatives, or as to the future revenue, profitability
or success of the Joe’s Business, or any representation or warranty arising from statute or otherwise in law. Any and all
statements made or information communicated by Seller, any of its Subsidiaries or any of their respective Representatives outside
of this Agreement (including by way of documents provided in response to Buyer’s written diligence request(s) and any management
presentation provided), whether verbally, in writing or otherwise, are deemed to have been superseded by this Agreement, it being
intended that no such prior or contemporaneous statements or communications outside of this Agreement shall survive the execution
and delivery of this Agreement.

 

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Article
V

Representations and Warranties of Buyer

 

Except as set forth
in the Buyer Disclosure Letter, Buyer represents and warrants to Seller that the statements contained in this Article V
are true and correct.

 

Section
5.01         Organization of Buyer. Buyer is a limited liability company duly
organized, validly existing and in good standing under the Laws of the state of Delaware and has all necessary limited liability
company power and authority to own, operate or lease the properties and assets now owned, operated or leased by it and to carry
on its business as currently conducted.

 

Section
5.02         Authority of Buyer. Buyer has all necessary limited liability company
power and authority to enter into this Agreement and the other Transaction Documents to which Buyer is a party, to carry out its
obligations hereunder and thereunder and to consummate the transactions contemplated hereby and thereby. The execution and delivery
by Buyer of this Agreement and any other Transaction Document to which Buyer is a party, the performance by Buyer of its obligations
hereunder and thereunder and the consummation by Buyer of the transactions contemplated hereby and thereby have been duly authorized
by all requisite limited liability company action on the part of Buyer. This Agreement has been duly executed and delivered by
Buyer, and (assuming due authorization, execution and delivery by Seller) this Agreement constitutes a legal, valid and binding
obligation of Buyer enforceable against Buyer in accordance with its terms, except as such enforceability may be limited by bankruptcy,
insolvency, reorganization, fraudulent conveyance, moratorium or similar Laws affecting creditors’ rights generally and
by general principles of equity (regardless of whether enforcement is sought in a proceeding at law or in equity). At the Closing,
each other Transaction Document shall have been duly executed and delivered by Buyer and (assuming due authorization, execution
and delivery by Seller and/or its Subsidiaries, as applicable,) each such Transaction Document shall constitute a legal, valid
and binding obligation of Buyer, enforceable against Buyer in accordance with its terms, except as such enforceability may be
limited by bankruptcy, insolvency, reorganization, fraudulent conveyance, moratorium or similar Laws affecting creditors’
rights generally and by general principles of equity (regardless of whether enforcement is sought in a proceeding at law or in
equity).

 

Section
5.03         No Conflicts; Consents. The execution, delivery and performance
by Buyer of this Agreement and the other Transaction Documents to which it is a party, and the consummation of the transactions
contemplated hereby and thereby, do not and will not: (a) result in a violation or breach of or conflict with any provision of
the organizational documents of Buyer, in each case, amended as of the date of this Agreement; (b) result in a violation or breach
of or conflict with any provision of any Law or Governmental Order applicable to Buyer; or (c) except as set forth in Section
5.03 of the Buyer Disclosure Letter, require the consent, notice or other action by any Person under, conflict with, result
in a violation or breach of, constitute a default under or result in the acceleration of any agreement to which Buyer is a party,
except in the cases of clauses (b) and (c), where the violation, breach, conflict, default, acceleration or failure to give notice
would not reasonably be expected to have a material adverse effect on Buyer’s ability to consummate the transactions contemplated
hereby. No consent, approval, Permit, Governmental Order, declaration or filing with, or notice to, any Governmental Authority
is required by or with respect to Buyer in connection with the execution and delivery of this Agreement and the other Transaction
Documents and the consummation of the transactions contemplated hereby and thereby, except for such consents, approvals, Permits,
Governmental Orders, declarations, filings or notices which would not have a material adverse effect on Buyer’s ability
to consummate the transactions contemplated hereby and thereby.

 

    	 	24	 

    

    

 

Section
5.04         Brokers. No broker, finder, firm or investment banker or any other
Person is entitled to any brokerage, finder’s or other fee or commission in connection with the transactions contemplated
by this Agreement or any other Transaction Document based upon arrangements made by or on behalf of Buyer.

 

Section
5.05         Legal Proceedings. There are no actions, suits, claims, investigations
or other legal proceedings pending or, to the Knowledge of Buyer, threatened against or by Buyer or any Affiliate of Buyer that
challenge or seek to prevent, enjoin or otherwise delay the transactions contemplated by this Agreement.

 

Section
5.06         Financing. Buyer or Parent has obtained a commitment letter (the
“Debt Commitment Letter”) from GSO Capital Partners LP (together with any other lender that becomes a party
thereto, the “Lender”), a true and complete copy of which has been provided to Seller (together with each related
fee letter (subject to redaction so long as such redaction does not cover terms that would adversely affect the conditionality,
availability or term of the Financing)), providing for, subject to the conditions and qualifications set forth therein, all funds
necessary, which, subject to fulfilment of the conditions set forth in this Agreement, are available to Buyer, together with its
cash on hand, to consummate the transactions contemplated by this Agreement. As of the date of this Agreement, the Debt Commitment
Letter and the financing commitment contained therein, (i) have not been amended, restated, withdrawn, rescinded or otherwise
modified or waived, and, no such amendment, restatement, withdrawal, rescission or other modification or waiver of the Debt Commitment
Letter is contemplated and (ii) is in full force and effect, and constitute the legal, valid and binding obligations of Buyer
and, to the Knowledge of Buyer, the other parties thereto, except as such enforceability may be limited by bankruptcy, insolvency,
reorganization, fraudulent conveyance, moratorium or similar Laws affecting creditors’ rights generally and by general principles
of equity (regardless of whether enforcement is sought in a proceeding at law or in equity). There are no conditions precedent
related to the funding of the financing described in the Debt Commitment Letter or contingencies that would permit the Lender,
Buyer or Parent to reduce the total amount of the Financing, other than as set forth in the Debt Commitment Letter. Buyer has
fully paid any and all commitment fees or other fees or deposits required by the Debt Commitment Letter to be paid on or before
the date hereof. As of the date of this Agreement, no event has occurred which, with or without notice, lapse of time or both,
that constitutes or would reasonably be expected to constitute a default or breach on the part of Buyer and, to the Knowledge
of Buyer, any other parties thereto, under the Debt Commitment Letter. As of the date of this Agreement, assuming the accuracy
of Seller’s representations and warranties set forth in this Agreement and performance by Seller of its obligations under
this Agreement, Buyer has no reason to believe that any of the conditions to the Financing contemplated by the Debt Commitment
Letter will not be satisfied or that the Financing will not be available to Buyer on the Closing Date. As of the date of this
Agreement, there are no side letters or other agreements, Contracts or written arrangements to which Buyer or any of its Affiliates
is a party related to the Financing other than as expressly set forth in the Debt Commitment Letter and any customary fee letters
(a redacted version of which has been provided to Seller as described above) and non-disclosure agreements that do not impact
the conditionality or amount of the Financing.

 

    	 	25	 

    

    

  

Section
5.07         No Other Representations and Warranties. Except for the representations
and warranties contained in this Article V, neither Buyer nor any other Person has made or makes any other express or implied
representation or warranty, either written or oral, on behalf of Buyer. Buyer hereby disclaims any other express or implied representations
or warranties with respect to itself or such other Person. Any and all statements made or information communicated by Buyer, Parent
or any of their respective Representatives outside of this Agreement (including by way of documents provided in response to Seller’s
questions), whether verbally, in writing or otherwise, are deemed to have been superseded by this Agreement, it being intended
that no such prior or contemporaneous statements or communications outside of this Agreement shall survive the execution and delivery
of this Agreement.

 

Article
VI

Covenants

 

Section
6.01         Access to Information Concerning Purchased Assets and Records.

 

(a)          Seller
shall, and shall cause its Subsidiaries to, upon reasonable prior notice and during regular business hours, afford Buyer and its
Representatives reasonable access to the Representatives, properties, books and records of Seller and its Subsidiaries relating
to the Joe’s Business, the Purchased Assets and the Assumed Liabilities to the extent Buyer reasonably believes necessary
or advisable to familiarize itself with such properties and other matters and, during such period, Seller shall furnish promptly
to Buyer all financial and operating data and other information concerning the Joe’s Business as Buyer may reasonably request;
provided, that such access shall not unreasonably disrupt the operations of Seller or any of its Subsidiaries. Notwithstanding
the foregoing, neither Seller nor any of its Subsidiaries shall be required to afford such access if it would cause a violation
of any Contract, would cause a loss of attorney/client privilege to Seller or any of its Subsidiaries, would violate the privacy
rights of or confidentiality obligations to any Person or would constitute a violation under applicable Laws.

 

(b)          No
review by Buyer or any knowledge acquired therefrom shall affect the representations and warranties made by Seller pursuant to
this Agreement or the remedies of Buyer for breaches of those representations and warranties.

 

(c)          After
the Closing Date, Buyer and Seller agree to furnish or cause to be furnished to each other, upon request, as promptly as practicable,
such information and assistance (including access to books, records, work papers and Tax Returns for Pre-Closing Periods) relating
to the Purchased Assets or the Joe’s Business for Pre-Closing Periods as is reasonably necessary for the preparation of any
Tax Return, claim for refund or audit, and the prosecution or defense of any claim, suit or proceeding relating to any proposed
Tax adjustment.

 

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(d)          Any
request for information or documents pursuant to Section 6.01(c) shall be made by the requesting party in writing. The other
party hereto shall promptly (and in no event later than thirty (30) days after receipt of the request) provide the requested information.
The requesting party shall indemnify the other party for any reasonable and documented out of pocket expenses incurred by such
party in connection with providing any information or documentation pursuant to Section 6.01(c). Any information obtained
under Section 6.01(c) shall be kept confidential, except (i) as otherwise reasonably may be necessary in connection with
the filing of Tax Returns or claims for refund or in conducting any Tax audit, dispute or contest, (ii) as required by applicable
Law and (iii) in connection with the enforcement or defense of this Agreement.

 

Section
6.02         Confidentiality.

 

(a)          From
and after the date of this Agreement until Closing, Buyer and Seller agree they will be bound by and comply with the obligations
of the Confidentiality Agreement. After the Closing Date, the Confidentiality Agreement shall, solely with respect to Confidential
Material, be deemed to have been terminated by the parties thereto and shall, solely with respect to Confidential Material, no
longer be binding.

 

(b)          Seller
acknowledges that it is in possession of Confidential Material. For three (3) years following the Closing (other than with respect
to Confidential Material relating to the Intellectual Property Assets and Assigned Contracts, for which this provision shall apply
in perpetuity), Seller shall, and shall cause its Affiliates and Representatives to, treat confidentially and not disclose any
portion of such Confidential Material and will use such Confidential Material solely for the purpose of consummating the transactions
contemplated by this Agreement and for no other purpose; provided, that Seller and its Subsidiaries may also use the Confidential
Material for the purpose of operating their respective businesses in the ordinary course; provided, further, that
Seller and its Subsidiaries may also disclose Confidential Material, to the extent necessary, in connection with (x) the negotiation
of the Operating Asset Purchase Agreement and the consummation of the transactions contemplated thereby, (y) the performance of
Seller’s obligations thereunder and (z) any disputes that may arise in connection herewith or therewith. Seller acknowledges
and agrees that such Confidential Material is proprietary and confidential in nature and may be disclosed to its Representatives
only to the extent necessary for Seller to consummate the transactions contemplated by this Agreement, for purposes of operating
their respective businesses in the ordinary course or in connection with the enforcement or defense of this Agreement (it being
understood that Seller shall be responsible for any disclosure by any such Representative not permitted by this Agreement). If
Seller or any of its Affiliates or Representatives are requested or required to disclose (after, to the extent legally permitted,
Seller has used its commercially reasonable best efforts to avoid such disclosure and after, to the extent legally permitted, promptly
advising and consulting with Buyer about Seller’s intention to make, and the proposed contents of, such disclosure) any of
the Confidential Material (whether by deposition, interrogatory, request for documents, subpoena, civil investigative demand or
similar process), Seller shall, or shall cause such Affiliate or Representative, to provide, to the extent legally permitted, Buyer
with prompt written notice of such request so that Buyer may seek an appropriate protective order or other appropriate remedy.
At any time that such protective order or remedy has not been obtained or Buyer waives Seller’s obligations hereunder, Seller
or such Affiliate or Representative may disclose only that portion of the Confidential Material which such Person is legally required
to disclose or of which disclosure is required to avoid sanction for contempt or any similar sanction, and Seller shall exercise
its commercially reasonable best efforts to obtain assurance that confidential treatment will be accorded to such Confidential
Material so disclosed. Seller further agrees that, from and after the Closing Date, Seller and its Affiliates and Representatives,
upon the request of Buyer, promptly will deliver to Buyer all documents, or other tangible embodiments, constituting Confidential
Material or other information with respect to the Joe’s Business, without retaining any copy thereof, and shall promptly
destroy all other information and documents constituting or containing Confidential Material; provided, that Seller and
its Affiliates and Representatives shall be entitled to retain copies of Confidential Material for legal and regulatory compliance
purposes and in connection with any applicable document retention policies, and shall not be required to identify or delete Confidential
Material held electronically in archive or back-up systems in accordance with general systems archiving or backup policies.

 

    	 	27	 

    

    

  

Section
6.03         Conduct of Seller and the Business Pending the Closing Date.

 

(a)          Seller
agrees that, during the period commencing on the date hereof and ending on the Closing Date, except as set forth in Section
6.03(a) of the Seller Disclosure Letter (but subject to Section 6.16(a) of the Seller Disclosure Letter), it shall,
and shall cause its applicable Subsidiaries to, conduct the Joe’s Business only in the ordinary course of business consistent
with past practice and to use their commercially reasonable best efforts to preserve intact the Joe’s Business and the Purchased
Assets and maintain satisfactory relationships with licensors, licensees, suppliers, distributors, clients and others having business
relationships with the Joe’s Business.

 

(b)          In
furtherance and not in limitation of Section 6.03(a) (but subject to Section 6.16(a) of the Seller Disclosure
Letter), Seller agrees that during the period commencing on the date hereof and ending on the Closing Date, it shall not, and shall
cause each of its applicable Subsidiaries not to, effect any of the following (as each pertains to or is related to the Joe’s
Business, the Purchased Assets or the Assumed Liabilities) without the prior written consent of Buyer (which consent shall not
be unreasonably withheld, conditioned or delayed):

 

(i)          amend,
renew or terminate any Assigned Contract;

 

(ii)         sell,
transfer, lease, abandon, cancel, license or otherwise dispose of any Intellectual Property Asset;

 

(iii)        sell,
transfer, lease, abandon, cancel, license or otherwise dispose of any Purchased Assets (other than any Intellectual Property Asset)
other than in the ordinary course of business consistent with past practices;

 

(iv)        pay,
discharge, settle or satisfy any Assumed Liabilities other than in the ordinary course of business, consistent with past practice;

 

(v)         other
than in the ordinary course of business, consistent with past practice, enter into any transaction that would constitute an Assumed
Liability;

 

    	 	28	 

    

    

  

(vi)        subject
any of the Purchased Assets to any Encumbrance (other than Permitted Encumbrances); or

 

(vii)       subject
to the foregoing clause (ii), enter into any Contract involving aggregate consideration in excess of Fifty Thousand Dollars ($50,000)
which, if entered into prior to the date hereof would be required to be set forth in Section 4.05(a) of the Seller Disclosure
Letter or commit or agree (whether or not such Contract, commitment or agreement is legally binding) to do, or authorize, any of
the foregoing.

 

(c)          During
the period from the date of this Agreement to the Closing Date, Seller shall and shall cause its Subsidiaries to, upon request
of Buyer, confer with one (1) or more designated Representatives of Buyer to report material operational matters and to report
the general status of ongoing operations, in each case, solely with respect to the Joe’s Business.

 

(d)          Seller
shall keep, or cause its Subsidiaries to keep, all material insurance policies currently maintained with respect to the Joe’s
Business, or suitable replacements or renewals, in full force and effect until the Closing.

 

Section
6.04         Commercially Reasonable Best Efforts; Consents.

 

(a)          Subject
to the terms and conditions contained in this Section 6.04, Seller and Buyer shall, and Seller shall cause each of its Subsidiaries
to, cooperate and use their respective commercially reasonable best efforts to take, or cause to be taken, all appropriate action,
and to make, or cause to be made, all filings necessary, proper or advisable under applicable Laws and to consummate and make effective
the transactions contemplated by this Agreement, including their respective commercially reasonable best efforts to obtain, prior
to the Closing Date, all Permits, consents, approvals, authorizations, qualifications and Governmental Orders as are necessary
for consummation of the transactions contemplated by this Agreement and to fulfill the conditions to consummation of the transactions
contemplated hereby set forth in Article VIII hereof; provided, that no indebtedness for borrowed money shall be
repaid, except as otherwise required pursuant to the terms of the applicable loan agreement, and no Assigned Contract shall be
amended to increase the amount payable thereunder or otherwise to be materially more burdensome to Seller or any of its Subsidiaries
(or Buyer after the Closing), to obtain any such consent, approval or authorization, without first obtaining the written approval
of Buyer; provided, further, that neither Seller nor any of its Affiliates shall be required to offer or grant any
accommodation (financial or otherwise) to any third party to obtain any such Permit, consent, approval, authorization, qualifications
or Governmental Order.

 

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Section
6.05         Intellectual Property Title Matters. To the extent that any Intellectual
Property Assets set forth on Section 4.06(a) of the Seller Disclosure Letter are not in the current legal name of Seller or
one of its Subsidiaries (including any such asset or license agreement that is used by or in connection with the Joe’s Business
that is in the name of an Affiliate of Seller (which is not also a Subsidiary of Seller), or any predecessor to Seller or its
Subsidiaries), is subject to a chain of title defect, or is subject to any form of Encumbrance (other than Permitted Encumbrances),
Seller shall, and shall cause each of its applicable Subsidiaries to, prior to Closing, prepare, execute and file for record such
instruments and documents necessary to cure such title defects, provide for current ownership of the asset by Seller or one of
its Subsidiaries and remove the Encumbrance (other than Permitted Encumbrances) in such Intellectual Property Asset prior to Closing
so as to allow for the assignment thereof to Buyer as part of the transactions contemplated herein (all such actions, the “IP
Title Defect Correction Actions”); provided, that if Seller or its applicable Subsidiaries are unable to cure
such title defect, provide for current ownership of the asset by Seller or one of its Subsidiaries or remove the Encumbrance (other
than Permitted Encumbrances) in such Intellectual Property prior to the Closing and Buyer waives the requirement of such IP Title
Defect Correction Actions as a condition precedent to the Closing, Seller and each of its applicable Subsidiaries shall have a
continuing obligation following the Closing to use commercially reasonable best efforts to take IP Title Defect Correction Actions
to promptly resolve such issue. Seller and each of its Subsidiaries shall be responsible for and pay its own expenses incurred
in connection with any IP Title Defect Correction Actions, and shall deliver all documentation that is filed concerning the IP
Title Defect Correction Actions to Buyer at such time the IP Title Defect Correction Actions are taken.

 

Section
6.06         Use of Transferred Marks; Transaction Documents. From and after
the Closing, Seller shall not, and shall cause its Subsidiaries not to, use any of the Intellectual Property Assets or any Trademarks
confusingly similar to the Transferred Marks (except for references in historical, tax, and similar records, other permissible
fair use and as otherwise required by Law); provided, that Seller shall change its name (and amend its certificate of incorporation
to reflect such change) to a name that does not use any of the Intellectual Property Assets or any Trademarks confusingly similar
to the Transferred Marks as promptly as practicable after the Closing, but in no event later than fifteen (15) days after the
Closing. Seller shall, and shall cause its Subsidiaries to, comply with the terms of the Transaction Documents (except as otherwise
required by Law).

 

Section
6.07         Notification of Certain Matters. Seller shall promptly notify Buyer
of (a) any material actions, suits, claims or proceedings in connection with the transactions contemplated by this Agreement commenced
or, to the Knowledge of Seller, threatened, against Seller or any of its Subsidiaries relating to the Joe’s Business, the
Purchased Assets or the Assumed Liabilities, or Buyer, as the case may be, (b) the occurrence or non-occurrence of any fact or
event which would be reasonably likely to cause any condition set forth in Article VII hereof not to be satisfied, (c)
any notice of, or other communication relating to, a default or event that, with notice or lapse of time or both, would become
a default under any Contract disclosed (or required to be disclosed) on Section 4.05 of the Seller Disclosure Letter, (d)
the occurrence or existence of any fact, circumstance or event of which Seller obtain Knowledge which would reasonably be likely
to result in any representation or warranty made by Seller in this Agreement to be materially untrue or inaccurate, (e) any
notice or other communication from any Person alleging that the consent of such Person is or may be required in connection with
the transactions contemplated by this Agreement, or (f) the occurrence of any event, circumstance, development, state of facts,
occurrence, change or effect which has had a Material Adverse Effect or the occurrence or non-occurrence of any event, circumstance,
development, state of facts, occurrence, change or effect which would reasonably be expected, individually or in the aggregate,
to result in a Material Adverse Effect; provided, that no such notification, nor the obligation to make such notification,
shall affect the representations, warranties or covenants, or the conditions to the obligations of, Seller.

 

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Section
6.08         Public Announcements. Seller and Buyer each shall (a) consult with
each other before issuing any press release or otherwise making any public statement with respect to the transactions contemplated
by this Agreement, (b) provide to the other party for review a copy of any such press release or public statement and (c) not
issue any such press release or make any such public statement prior to such consultation and review and the receipt of the prior
consent of the other party to this Agreement, unless required by applicable Law or regulations of any applicable stock exchange.

 

Section
6.09         Bulk Sales Laws. The parties hereby waive compliance with the provisions
of any bulk sales, bulk transfer or similar Laws of any jurisdiction that may otherwise be applicable with respect to the sale
of any or all of the Purchased Assets to Buyer. If requested by Seller, Buyer agrees to provide applicable resale certificate(s)
to Seller. In the event any claim is made by any creditor of Seller against Buyer or related to the transactions contemplated
hereby which could have been asserted under any bulk sales, bulk transfer or similar Laws of any jurisdiction, Buyer shall notify
Seller of such claim and Seller shall have thirty (30) days in which to satisfy or discharge such claim, or to take appropriate
defensive action to dispute such claim in accordance with Article VII hereof. Seller shall indemnify Buyer for all Losses
(including any Tax liabilities) resulting from non-compliance with any such Laws.

 

Section
6.10         Transfer Taxes. All transfer, documentary, sales and use, value
added, stamp, registration and similar Taxes and fees (including any penalties and interest) (collectively, “Transfer
Taxes”) incurred in connection with this Agreement and the other Transaction Documents shall be split equally between
Buyer and Seller. The parties shall cooperate in good faith in preparing and filing all Tax Returns or other applicable documents
in connection with Transfer Taxes and to apply for and establish exemptions from or otherwise reduce Transfer Taxes.

 

Section
6.11         Tax Matters. All Taxes and Tax liabilities with respect to the income
or operations of the Joe’s Business or the ownership of the Purchased Assets that relate to the Overlap Period shall be
apportioned between Seller and Buyer as follows: (i) in the case of Taxes, other than income, sales and use, withholding, gross
receipt and other similar Taxes, on a per diem basis; and (ii) in the case of income, sales and use, withholding, gross receipt
and other similar Taxes, as determined as if there was a closing of the books and records at the end of the date immediately preceding
the Closing Date. Seller shall be liable for any Taxes with respect to the income or operations of the Joe’s Business or
the ownership of the Purchased Assets that are, in each case, attributable to all Pre-Closing Periods. Buyer shall be liable for
any Taxes with respect to the income or operations of the Joe’s Business or the ownership of the Purchased Assets that are
attributable to all Post-Closing Periods.

 

Section
6.12         Communication with Customers, Licensees and Suppliers. Prior to
the Closing, upon reasonable advance notice, Seller and its Subsidiaries will permit Buyer and its Representatives to
discuss, and will, if requested by Buyer, assist Buyer and its Representatives (including by making introductions) in any
discussions of, the affairs, finances and accounts of the Joe’s Business with customers, licensees, distributors and
suppliers of or to the Joe’s Business. Notwithstanding the foregoing, Buyer acknowledges and agrees that, prior to the
Closing, other than in the ordinary course of business consistent with past practices of Buyer or its Subsidiaries, Buyer
shall not, and shall cause each of its Representatives not to, contact or otherwise communicate with any current or known
potential customer, licensee, distributor or supplier of Seller or any of its Subsidiaries regarding the
Joe’s Business, the Purchased Assets or the Assumed Liabilities, without the prior written consent of Seller (which
shall not be unreasonably withheld, conditioned or delayed).

 

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Section
6.13         Financing.

 

(a)          Prior
to the Closing, Buyer shall use its commercially reasonable best efforts to take, or cause to be taken, all actions and to do,
or cause to be done, all things, in each case, within its control, necessary, proper or advisable to arrange financing on the terms
and conditions described in the Debt Commitment Letter. Buyer shall not permit any amendment or modification to be made to, or
any waiver of any provision or remedy under, the Debt Commitment Letter without Seller’s prior written consent (which consent
shall not be unreasonably withheld, conditioned or delayed) if such amendment, modification or waiver (i) reduces the aggregate
amount of the Financing, when taken together with Buyer’s cash on hand, to an amount below the amount required to satisfy
Buyer’s obligations under this Agreement, (ii) impairs in any material respect the availability of the Financing, or
(iii) amends the conditions precedent to the Financing in a manner that would reasonably be expected to delay in any material
respect or prevent the Closing (provided that Buyer may, after consultation with Seller, replace or amend the Debt Commitment Letter
to add lenders, lead arrangers, bookrunners, syndication agents or similar entities who had not executed the Debt Commitment Letter
as of the date hereof so long as such action would not reasonably be expected to materially delay or prevent the Closing), including
using its commercially reasonable best efforts to (a) maintain in effect the Debt Commitment Letter, (b) satisfy on a
timely basis, to the extent within its control, all terms and conditions applicable to Buyer to obtaining the debt financing set
forth therein, (c) negotiate and enter into definitive agreements with respect to the Debt Commitment Letter on the terms and conditions
contained in the Debt Commitment Letter, and (d) comply with its obligations under the Debt Commitment Letter.

 

(b)          In
the event of any Financing Failure Event (other than a Financing Failure Event caused by the breach by Seller of this Agreement),
to the extent any portion of the Financing is required to fund the Purchase Price and any other amounts required to be provided
by Buyer for the consummation of the transactions contemplated hereby, Buyer shall use its commercially reasonable best efforts
to take, or cause to be taken, all actions and to do, or cause to be done, all things reasonably necessary for and obtain as promptly
as practicable following the occurrence of any such Financing Failure Event alternative debt financing (the “Alternative
Financing”), on substantially equivalent or more favorable terms in the aggregate from the same or other sources and
which do not include any incremental conditionality to the consummation of such alternative debt financing that are materially
more onerous to Buyer (in the aggregate) than the conditions set forth in the Debt Commitment Letter in effect as of the date of
this Agreement in an amount sufficient, which, subject to fulfilment of the conditions set forth in this Agreement, are available
to Buyer, together with its cash on hand, to consummate the transactions contemplated hereby and to pay related fees and expenses
earned, due and payable as of the Closing Date, it being understood and agreed that if Buyer proceeds with any Alternative Financing,
Buyer shall be subject to the same obligations with respect to such Alternative Financing as set forth in this Agreement with respect
to the Financing. In the event that Alternative Financing is obtained, Buyer shall promptly provide Seller with a true and correct
copy of the new financing commitment letter that provides for such Alternative Financing (the “Alternative Financing Commitment
Letter”), together with each fee letter (subject to redaction so long as such redaction does not cover terms that would
adversely affect the conditionality, availability or term of the Financing). If applicable, any reference in this Agreement to
“Financing” shall include “Alternative Financing”, and any reference to “Debt Commitment Letter”
shall include the “Alternative Financing Commitment Letter”.

 

    	 	32	 

    

    

  

(c)          Notwithstanding
the foregoing, in no event shall the commercially reasonable best efforts of Buyer be deemed or construed to require Buyer to,
and Buyer shall not be required to (i) pay in the aggregate any fees in excess of $25,000 more than the fees contemplated by the
Debt Commitment Letter or any related fee letter, (ii) agree to conditionality terms in connection with the Financing that are
materially less favorable than those contemplated by the Debt Commitment Letter, (iii) agree to economic terms of the Financing
(including cost of capital, maturity and fees) that are less favorable than those contemplated by the Debt Commitment Letter or
any related fee letter (including any “flex” provisions therein), (iv) waive any terms or conditions of this Agreement
or of the Debt Commitment Letter or (v) require Buyer to initiate, prosecute or maintain any action, suit, claim, arbitration or
other legal proceeding against the Lender, other potential lenders or other Persons providing the Financing under the Debt Commitment
Letter.

 

(d)          During
the period from the date of this Agreement to the Closing Date, Seller shall use its commercially reasonable best efforts, and
to cause its Representatives to, provide Buyer all cooperation that is reasonably requested by Buyer in connection with the Financing,
the proceeds of which shall be used to consummate the transactions contemplated hereby, which cooperation shall include, in any
event:

 

(i)          participation
in a reasonable number of meetings, presentations, road shows, due diligence sessions (including accounting due diligence sessions),
drafting sessions, sessions with prospective lenders and sessions with rating agencies;

 

(ii)         making
Seller’s officers reasonably available to assist the Lender;

 

(iii)        cooperating
reasonably with the Lender’s due diligence, to the extent customary and reasonable, including delivery of corporate organizational
documents, and lien searches contemplated by the Debt Commitment Letter;

 

(iv)        assisting
Buyer and the Lender with the preparation of customary materials for rating agency presentations (and assisting in the obtaining
of corporate, credit and facility ratings from ratings agencies), offering documents, bank information memoranda (including the
delivery of customary authorization and representation letters authorizing the distribution of information to prospective lenders
or investors and containing a representation that the public side versions of such documents, if any, do not include material non-public
information regarding Purchased Assets and the Joe’s Business), and all other material required in connection with the Financing
and all documentation and other information reasonably required in connection with applicable “know your customer”
and anti-money laundering rules and regulations, including the PATRIOT Act; provided that, at least 5 Business Days prior
to the Closing, Seller shall provide all such documentation and information about the Purchased Assets and the Joe’s Business
as is reasonably requested in writing by Buyer at least 7 Business Days prior to the Closing to the extent required under applicable
“know your customer” and anti-money laundering rules and regulations including the PATRIOT Act;

 

    	 	33	 

    

    

  

(v)         assisting
with the preparation of, and executing and delivering, any pledge and security documents, any loan agreement, notes, other definitive
financing documents, legal opinions, or any other documents that facilitate the preparation of the definitive documentation for
the Financing or the creation, perfection of liens securing the Financing as may be reasonably requested by Buyer in connection
therewith;

 

(vi)        facilitating
the pledging of collateral and providing reasonable access in connection with any collateral audits and appraisals required in
connection with the Financing;

 

(vii)       assisting
Buyer in preparing customary financial information and disclosures regarding the Purchased Assets or the Joe’s Business,
as may be reasonably requested by Buyer and identifying any portion of such information that constitutes material non-public information;

 

(viii)      instructing
its independent accountants to cooperate with and assist Buyer in preparing customary and appropriate information packages and
offering materials as the Lender or other prospective lenders may reasonably request for use in connection with the Financing and
using commercially reasonable best efforts to cause such accountants to consent to the use of their reports in any material relating
to the Financing (including, but not limited to, the audited financial statements referred to in the definition of “Required
Information” set forth herein);

 

(ix)         using
commercially reasonable best efforts to obtain customary payoff letters, lien releases, instruments of termination, waivers, consents,
estoppels, approvals or discharge, in each case reasonably requested by Buyer in connection with the Financing and collateral arrangements;
and

 

(x)          taking
such corporate or entity actions, subject to the occurrence of the Closing, reasonably requested by Buyer to permit the consummation
of the Financing and to permit the proceeds thereof to be made available at the Closing;

 

provided, that (A) no
such requested cooperation may unreasonably interfere with the ongoing operations of Seller, (B) no obligation of Seller under
any certificate, agreement, notice or other document or instrument shall be effective until the Closing, and Seller shall not be
required to pay or incur any liability for any commitment or other similar fee, pay or incur any liability for any expense (other
than as provided in this Agreement) or incur any other obligation or liability in connection with the Financing prior to the Closing
unless promptly reimbursed by Buyer (provided that notice of such fee, liability or expense is provided to Buyer) and (C) neither
Seller nor its directors or officers shall be required to take any action to authorize or approve the Financing (or any Alternative
Financing).

 

    	 	34	 

    

    

  

(e)          Seller
shall use reasonable best efforts to, as promptly as practicable, update or correct any Required Information determined to contain
any untrue statement of material fact or omit to state any material fact necessary to make the statements contained therein not
materially misleading. Seller hereby consents to the reasonable use of its and its Subsidiaries’ logos in connection with
the Financing, provided that such logos are used solely in a manner that is not intended to or reasonably likely to harm
or disparage Seller or its Subsidiaries or the reputation or goodwill of Seller or its Subsidiaries or any of their logos.

 

(f)          Seller
shall prepare and furnish to Buyer and Parent, as promptly as reasonably practicable (and, in any event, no later than the time
periods (if applicable) specified in the definition of “Required Information”), the Required Information.

 

Section
6.14         Further Assurances  Following the Closing, without further consideration, each of the parties hereto shall, and shall cause their respective
Subsidiaries to, execute and deliver such additional documents, instruments, conveyances and assurances and take such further
actions as may be reasonably required to carry out the provisions hereof and give effect to the transactions contemplated by
this Agreement and the other Transaction Documents, including (a) such further actions, at Buyer’s expense, as may be
reasonably required to register in the name of Buyer the assignment of the Intellectual Property Assets in any appropriate
governmental agency or registrar, (b) such further actions, at Buyer’s expense, as may be reasonably required to
substitute Buyer as a party in the actions, suits, claims, investigations, audits and other legal proceedings identified on Section
4.07(a) of the Seller Disclosure Letter and (c) the use of reasonable best efforts to provide information reasonably
requested by Buyer pertaining to the Intellectual Property Assets in order for Buyer to prosecute, maintain and enforce the
Intellectual Property Assets.

 

Section
6.15         Guarantee.

 

(a)          Parent
irrevocably guarantees each payment obligation of Buyer to Seller (and the full and timely performance thereof) under Section 6.16,
Article II, Article VI and Article VII of this Agreement, if, as and when those obligations become payable
under this Agreement (the “Guaranteed Obligations”). This is a guaranty of payment, and not of collection
and a separate action or actions may be brought and prosecuted against Parent to enforce this guaranty, irrespective of whether
any action is brought against Buyer or whether Buyer or any other Person is joined in any such action or actions or whether Parent
or Buyer was primarily responsible for causing the payment obligations of Parent or Buyer under this Agreement. Notwithstanding
anything to the contrary herein, Parent reserves the right to assert any and all defenses which Buyer may have to payment of the
Guaranteed Obligations.

 

    	 	35	 

    

    

  

(b)          Parent
acknowledges and agrees that this guarantee is full and unconditional, and no release or extinguishments of Buyer’s payment
obligations hereunder (other than in accordance with the terms of this Agreement), whether by decree in any bankruptcy proceeding
or otherwise, will affect the continuing validity and enforceability of this guarantee. The Guarantor irrevocably waives acceptance
hereof, presentment, demand, protest and any notice not provided for herein. Parent hereby waives, for the benefit of Seller, (i)
any right to require Seller as a condition of payment by Parent to proceed against Buyer or pursue any other remedies against any
other Person and (ii) to the fullest extent permitted by Law, any defenses or benefits that may be derived from or afforded by
Law that limit the liability of or exonerate guarantors or sureties, except to the extent that any such defense is available to
Buyer.

 

(c)          The
liability of Parent under this guaranty shall, to the fullest extent permitted under applicable law, be absolute and unconditional
irrespective of:

 

(i)          the
value, genuineness, validity, regularity, illegality or enforceability of this Agreement or any other agreement or instrument referred
to herein other than by reason of fraud by Seller;

 

(ii)         any
insolvency, bankruptcy, reorganization or other similar proceeding affecting Parent, Buyer or any other person or their assets;

 

(iii)        any
amendment or modification of this Agreement, or any change in the manner, place or terms of payment or performance, or any change
or extension of the time of payment or performance of, renewal or alteration of, any Guaranteed Obligation, any escrow arrangement
or other security therefor, any liability incurred directly or indirectly in respect thereof, or any amendment or waiver of or
any consent to any departure from the terms of this Agreement or the documents entered into in connection therewith;

 

(iv)        any
other circumstances that might otherwise constitute a legal or equitable discharge of a surety or guarantor;

 

(v)         the
existence of any claim, set-off or other right that Parent may have at any time against Buyer or Seller, whether in connection
with any Guaranteed Obligation or otherwise;

 

(vi)        the
addition, substitution, or release of any person now or hereafter liable with respect to the Guaranteed Obligations or otherwise
interested in the transactions contemplated hereby; or

 

(vii)       the
adequacy of any other means Seller may have of obtaining repayment of any of the Guaranteed Obligations.

 

(d)          Parent
acknowledges that it will receive substantial direct and indirect benefits from the transactions contemplated by this Agreement
and that the waivers set forth in this Section 6.15 are knowingly made in contemplation of such benefits.

 

(e)          Parent
understands that Seller is relying on this guarantee in entering into this Agreement.

 

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Section
6.16         Miscellaneous. The parties agree to comply with Section 6.16
of the Seller Disclosure Letter.

 

Article
VII

Indemnification

 

Section
7.01         Survival. Subject to the limitations and other provisions of this
Agreement, the representations and warranties contained herein shall survive the Closing and shall remain in full force and effect
until the date that is eighteen (18) months from the Closing Date except that (a) the Fundamental Representations shall survive
indefinitely, (b) the representations and warranties contained in Section 4.09 shall survive until thirty (30) days following
the expiration of the applicable statute of limitations (giving effect to any extensions and waivers thereof), and (c) the representations
and warranties contained in Sections 4.06(c), 4.06(d) and 4.06(e) shall survive until the date that is two
(2) years from the Closing Date. Each covenant and other agreement contained in this Agreement which by their terms contemplate
actions or impose obligations following the Closing shall survive the Closing until the full performance of such covenant or agreement
in accordance with its terms; provided, that, for the avoidance of doubt, each covenant and other agreement contained in
this Agreement which by their terms contemplate actions or impose obligations prior to or at the Closing shall terminate on the
date that is the six (6) month anniversary of the Closing Date. Notwithstanding the foregoing, any claims asserted in accordance
herewith in good faith with reasonable specificity (to the extent known at such time) and in writing by notice from the non-breaching
party to the breaching party prior to the expiration date of the applicable survival period shall not thereafter be barred by
the expiration of such survival period and such claims shall survive until finally resolved, whether or not the amount of the
Losses resulting from such breach has been finally determined at the time the notice is given.

 

Section
7.02         Indemnification by Seller. On the other terms and subject to the
other conditions of this Article VII, from and after the Closing, Seller agrees to indemnify Buyer, its Affiliates and
its and their respective Representatives (the “Buyer Indemnitees”) against, and shall hold each of them harmless
from and against, any and all Losses suffered, incurred, paid, sustained by, or imposed upon, any Buyer Indemnitee arising out
of or resulting from:

 

(a)          any
failure of any representation or warranty made by Seller in Article IV of this Agreement to be true and correct in all respects
(without giving effect to any “material”, “materially”, “materiality”, “Material Adverse
Effect”, “material adverse effect”, “material adverse change” or similar qualification contained
in any such representation or warranty) on and as of the Closing Date as if made at and as of such time (other than those made
on a specified date, which shall be true and correct in all respects as of such specified date);

 

(b)          any
breach or non-fulfillment of any covenant, agreement or obligation to be performed by Seller or any of its Subsidiaries pursuant
to this Agreement or any Transaction Document (including, without limitation, any covenants, agreements or obligations contained
in Section 6.16 of the Seller Disclosure Letter);

 

(c)          any
Excluded Asset or any Excluded Liability; or

 

    	 	37	 

    

    

  

(d)          any
failure by Seller or any of its Subsidiaries, or claim by a creditor of Seller or any of its Subsidiaries that any of them has
failed, in each case, to comply with the provisions of any bulk sales, bulk transfer or similar Laws of any jurisdiction.

 

Section
7.03         Indemnification by Buyer. On the other terms and subject to the
other conditions of this Article VII, Buyer shall indemnify Seller, its Affiliates and its and their respective Representatives
(the “Seller Indemnitees”), and shall hold each of them harmless from and against, any and all Losses suffered,
incurred, paid, sustained by, or imposed upon, any Seller Indemnitee arising out of or resulting from:

 

(a)          any
failure of any representation or warranty made by Buyer in Article V of this Agreement to be true and correct in all respects
on and as of the Closing Date as if made at and as of such time (other than those made on a specified date, which shall be true
and correct in all respects as of such specified date);

 

(b)          any
breach or non-fulfillment of any covenant, agreement or obligation to be performed by Buyer pursuant to this Agreement or any Transaction
Document (including, without limitation, any covenants, agreements or obligations contained in Section 6.16 of the
Seller Disclosure Letter); or

 

(c)          any
Assumed Liability.

 

Section
7.04         Certain Limitations. The party making a claim under this Article
VII is referred to as the “Indemnified Party”, and the party against whom such claims are asserted under
this Article VII is referred to as the “Indemnifying Party”. The indemnification provided for in Section
7.02 and Section 7.03 shall be subject to the following limitations:

 

(a)          The
Indemnifying Party shall not be liable to the Indemnified Party for indemnification under Section 7.02(a) or Section
7.03(a), as the case may be, until the aggregate amount of all Losses in respect of indemnification under Section 7.02(a)
or Section 7.03(a) exceeds Five-Hundred Thousand Dollars ($500,000.00) (the “Deductible”), in which event
the Indemnifying Party shall only be required to pay or be liable for Losses in excess of the Deductible. The parties agree that
any claim for any individual Loss or group of related Losses indemnifiable pursuant to Section 7.02(a) or Section 7.03(a),
as applicable, in an amount less than Twenty-Five Thousand Dollars ($25,000.00) shall not count towards the applicable Deductible.
Notwithstanding anything herein to the contrary, the limitations set forth in this Section 7.04(a) shall not apply to Losses
described in Section 7.02(b)-(d) or Section 7.03(b)-(c), or to Losses incurred by (i) any Buyer Indemnitee
in connection with or arising from any breach of any Fundamental Representation of Seller or any representation or warranty of
Seller in Section 4.09, and (ii) any Seller Indemnitee in connection with or arising from any breach of any Fundamental
Representation of Buyer.

 

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(b)          The
aggregate amount of all Losses for which an Indemnifying Party shall be liable pursuant to (x) Section 7.02(a) and Section 7.02(b)
or (y) Section 7.03(a) and Section 7.03(b), as the case may be, shall not exceed Seven Million Five-Hundred
Thousand Dollars ($7,500,000.00); provided, that the limitation set forth in the first clause of this Section 7.04(b)
shall not apply to (i) Losses described in Section 7.02(b) or Section 7.03(b) as a result of any willful or intentional
breach or non-fulfillment, (ii) Losses resulting from any breach or non-fulfillment of any covenant, agreement or obligation
contained in Section 6.16 of the Seller Disclosure Letter, or (iii) Losses incurred by (A) any Buyer Indemnitee in
connection with or arising from any breach of any Fundamental Representation of Seller or any representation or warranty of Seller
in Section 4.09, or (B) any Seller Indemnitee in connection with or arising from any breach of any Fundamental Representation
of Buyer; provided, further, that the maximum aggregate amount of all Losses for which an Indemnifying Party shall
be liable pursuant to Section 7.02 or Section 7.03, as the case may be, shall not exceed the Purchase Price.

 

(c)          Payments
by an Indemnifying Party pursuant to Section 7.02 or Section 7.03 in respect of any Loss shall be limited to the
amount of any liability or damage that remains after deducting therefrom any insurance proceeds (net of any costs of investigation
of the underlying claim and collection), any Tax benefit realized, contribution or other similar payment actually received by the
Indemnified Party in respect of such Loss. If the Indemnified Party receives or realizes such insurance proceeds, Tax benefit,
indemnity, contribution or similar payments after being indemnified and held harmless by an Indemnifying Party with respect to
a Loss, the Indemnified Party shall promptly return such indemnification up to the amount of such insurance proceeds, Tax benefit,
indemnity, contribution or similar payments.

 

(d)          No
Indemnifying Party shall be liable to any Indemnified Party for any punitive, incidental, consequential, special or indirect damages
or damages based on any type of multiple (collectively, “Special Damages”); provided, that Special Damages
shall be indemnifiable pursuant to Section 7.02 or Section 7.03, as applicable, to the extent Special Damages are
(i) actually paid to a third party pursuant to any settlement entered into by the Indemnified Party in accordance with Section
7.05, provided that the Indemnifying Party has consented in writing to any such settlement, or (ii) ordered, by a court
of competent jurisdiction, to be paid by the Indemnified Party to a third party.

 

(e)          Each
Indemnified Party shall take, and cause its Subsidiaries to take, commercially reasonable steps to mitigate any Loss as soon as
reasonably practicable upon becoming aware of any event or circumstance that would be reasonably expected to, or does, give rise
thereto, such Loss.

 

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Section
7.05         Indemnification Procedures

 

(a)          Third
Party Claims. If any Indemnified Party receives notice of the assertion or commencement of any action, suit, claim or other
legal proceeding made or brought by any Person who is not a party to this Agreement (a “Third Party Claim”)
against such Indemnified Party with respect to which the Indemnifying Party is obligated to provide indemnification under this
Agreement, the Indemnified Party shall deliver as promptly as practicable a written notice (a “Claim Certificate”),
which Claim Certificate shall describe the Third Party Claim (or Direct Claim, if delivered pursuant to Section 7.05(c))
in reasonable detail, shall include copies of all material written evidence thereof and shall indicate the estimated amount, if
reasonably practicable, of the Loss that has been or may be sustained by the Indemnified Party. The failure to provide such Claim
Certificate shall not, however, relieve the Indemnifying Party of its indemnification obligations, except and only to the extent
that the Indemnifying Party forfeits rights or defenses by reason of such failure or is materially prejudiced thereby. The Indemnifying
Party shall have the right to participate in or, by giving written notice to the Indemnified Party within thirty (30) Business
Days after its receipt of a Claim Certificate, to assume the defense of, the Third Party Claim described in such Claim Certificate
at the Indemnifying Party’s expense and by the Indemnifying Party’s own counsel, and the Indemnified Party shall cooperate
in good faith in such defense; provided, that in the event that the Indemnifying Party assumes the defense of any Third
Party Claim, then (x) subject to Section 7.05(b), it shall have the right to take such action as it deems necessary to avoid,
dispute, defend, appeal or make counterclaims pertaining to any such Third Party Claim in the name and on behalf of the Indemnified
Party and (y) the Indemnified Party shall have the right, at its own cost and expense, to participate in the defense of any Third
Party Claim with counsel selected by it. Notwithstanding anything to the contrary contained in this Agreement, the Indemnifying
Party shall not be entitled to assume control of the defense of a Third Party Claim and shall pay, subject to the limitations of
liability set forth in Section 7.04, the fees and expenses of counsel retained by the Indemnified Party if: (i) such Third
Party Claim is reasonably likely to give rise to Losses which are more than 100% of the amount indemnifiable by such Indemnifying
Party pursuant to this Article VII; (ii) such Third Party Claim for indemnification relates to or arises in connection with
any criminal proceeding, action, indictment, allegation or investigation; (iii) such Third Party Claim seeks a material injunction
or equitable relief against the Indemnified Party, (iv) the named parties to such Third Party Claim (including any impleaded parties)
include both the Indemnified Party and the Indemnifying Party and such Indemnified Party has been advised in writing by such counsel
that there is one (1) or more legal defenses available to the Indemnified Party which are not available to the Indemnifying Party,
or are available to the Indemnifying Party but the assertion of which would be adverse to the interests of the Indemnified Party
or (v) upon petition by the Indemnified Party, the appropriate court rules that the Indemnifying Party failed or is failing
to prosecute or defend such Third Party Claim. Notwithstanding any other provision of this Agreement, with respect to any audit,
assessment, inquiry, claim, adjustment or proposed adjustment with respect to Taxes (a “Tax Contest”), (A) Seller
shall have the right to control such Tax Contest if, but only if, such Tax Contest relates to Taxes (1) attributable to the Purchased
Assets or the Joe’s Business with respect to any Pre-Closing Period or (2) imposed on Seller, and (B) if such Tax Contest
could reasonably be expected to increase the Taxes for any Post-Closing Period for which Buyer is responsible, Seller shall not
consent to have any settlement or compromise of any such Tax Contest without the written consent of Buyer, which consent shall
not be unreasonably withheld, delayed or conditioned. If the Indemnifying Party elects not to compromise or defend such Third Party
Claim, the Indemnified Party may, subject to Section 7.05(b), pay, compromise, defend such Third Party Claim and seek indemnification
for any and all Losses based upon, arising from or relating to such Third Party Claim. Seller and Buyer shall cooperate with each
other in all commercially reasonable respects in connection with the defense of any Third Party Claim, including making available
records relating to such Third Party Claim.

 

    	 	40	 

    

    

  

(b)          Settlement
of Third Party Claims.

 

(i)          Any
Indemnified Party shall have the right to employ separate counsel and to participate in the defense of any Third Party Claim (including
any Tax Contest), but the fees and expenses of such counsel shall not be at the expense of the Indemnifying Party unless (A) the
Indemnifying Party shall have failed, or is not entitled, to assume the defense of such Third Party Claim in accordance with Section
7.05(a), (B) the employment of such counsel has been specifically authorized in writing by the Indemnifying Party or (C) the
named parties to any such action (including any impleaded parties) include both such Indemnified Party and the Indemnifying Party
and such Indemnified Party shall have been advised in writing by such counsel that there is one (1) or more legal defenses available
to the Indemnified Party which are not available to the Indemnifying Party, or are available to the Indemnifying Party but the
assertion of which would be adverse to the interests of the Indemnified Party. So long as the Indemnifying Party is reasonably
contesting any such Third Party Claim in good faith, the Indemnified Party shall not pay or settle any such Third Party Claim.
Notwithstanding the foregoing, the Indemnified Party shall have the right to pay or settle any such Third Party Claim; provided
that in such event it shall waive any right to indemnity therefor by the Indemnifying Party for such Third Party Claim unless the
Indemnifying Party shall have consented to such payment or settlement.

 

(ii)         If
the Indemnifying Party does not notify the Indemnified Party within thirty (30) Business Days after the receipt of a Claim Certificate
with respect to a Third Party Claim hereunder that it elects to undertake the defense thereof, or if the Indemnified Party assumes
the defense of such Third Party Claim pursuant to Section 7.05(a), the Indemnified Party shall have the right to contest,
settle or compromise the Third Party Claim but shall not thereby waive any right to indemnity therefor pursuant to this Agreement;
provided, that the Indemnified Party shall not agree to any settlement without the written consent of the Indemnifying Party
(which consent shall not be unreasonably withheld, conditioned or delayed).

 

(iii)        Notwithstanding
any other provision of this Agreement, the Indemnifying Party shall not, without the prior written consent of the Indemnified Party,
enter into any settlement of a Third Party Claim that is not entirely indemnifiable by the Indemnifying Party pursuant to this
Article VII and does not include as an unconditional term thereof the giving by the Person or Persons asserting such Third
Party Claim to all Indemnified Parties of an unconditional release from all liability with respect to such Third Party Claim or
consent to entry of any judgment.

 

    	 	41	 

    

    

  

(c)          Direct
Claims. Any claim by an Indemnified Party on account of a Loss which does not result from a Third Party Claim (a “Direct
Claim”) shall be asserted by the Indemnified Party giving the Indemnifying Party reasonably prompt written notice thereof
in a Claim Certificate. The failure to provide such Claim Certificate shall not, however, relieve the Indemnifying Party of its
indemnification obligations, except and only to the extent that the Indemnifying Party forfeits rights or defenses by reason of
such failure or is materially prejudiced thereby. In the event that the Indemnifying Party objects to the indemnification of an
Indemnified Party in respect of any claim or claims specified in any Claim Certificate, the Indemnifying Party shall, within thirty
(30) days after receipt by the Indemnifying Party of such Claim Certificate, deliver to the Indemnified Party a notice to such
effect, specifying in reasonable detail the basis for such objection, and the Indemnifying Party and the Indemnified Party shall,
within the sixty (60) day period beginning on the date of receipt by the Indemnified Party of such objection, attempt in good faith
to agree upon the rights of the respective parties with respect to each of such claims to which the Indemnifying Party shall have
so objected. During such sixty (60) day period, the Indemnified Party shall allow the Indemnifying Party and its Representatives
to investigate the matter or circumstance alleged to give rise to the Direct Claim, and whether and to what extent any amount is
payable in respect of the Direct Claim and the Indemnified Party shall assist the Indemnifying Party’s investigation by giving
such reasonable information and assistance (including a copy of any accounts, documents or records) as the Indemnifying Party or
any of its Representatives may reasonably request. If the Indemnified Party and the Indemnifying Party shall succeed in reaching
agreement on their respective rights with respect to any of such claims, the Indemnified Party and the Indemnifying Party shall
promptly prepare and sign a memorandum setting forth such agreement. Should the Indemnified Party and the Indemnifying Party be
unable to agree as to any particular item or items or amount or amounts within such time period, then the Indemnified Party shall
be permitted to submit such dispute to the courts set forth in Section 10.08. Claims for Losses (i) specified in any Claim
Certificate to which an Indemnifying Party claims for Losses covered by a memorandum of agreement of the nature described above
and (ii) the validity and amount of which have been the subject of judicial determination as described above and in Section
10.08 or shall have been settled with the consent of the Indemnified Party, as described in Section 7.05(b) are hereinafter
referred to, collectively, as “Agreed Claims”. Within ten (10) Business Days of the final determination of the
amount of any Agreed Claim, the Indemnifying Party shall pay to the Indemnified Party an amount equal to the Agreed Claim by wire
transfer in immediately available funds to the bank account or accounts designated by the Indemnified Party in a notice to the
Indemnifying Party not less than two (2) Business Days prior to such payment.

 

(d)          Right
of Offset. Notwithstanding anything to contrary contained in this Agreement, Buyer acknowledges and agrees that in the event
that it is obligated to make an indemnification payment to any Seller Indemnitee under Section 7.03, (i) such Seller Indemnitee
shall have the right to offset all or any portion of the amount of such indemnification obligation against any amounts owed to
Buyer or any of its Subsidiaries or licensees under any Transaction Documents and (ii) Seller may, and may cause each Seller Indemnitee
to, effect any such offset.

 

Section
7.06         Seller’s Obligation to Cause Subsidiaries to Act. Seller acknowledges
and agrees that, to the extent any provision of this Agreement requires any of Seller’s Subsidiaries, or Seller agrees on
behalf of its Subsidiaries, to perform, take or refrain from taking any action, (a) Seller shall have an obligation to cause such
Affiliate to perform, take and/or refrain from taking such action, as applicable, and (b) the failure of such Affiliate to perform,
take or refrain from taking such action shall constitute a breach by Seller of such provision (notwithstanding any lack of an
express obligation on the part of Seller to cause such Affiliate to take such action).

 

Section
7.07         Sole Remedy/Waiver. Except in the case of fraud, the parties hereto
acknowledge and agree that, in the event that the Closing occurs, the remedies provided for in this Article VII shall be
the sole and exclusive remedies for any breach of the representations and warranties or covenants contained in this Agreement
or any claims relating to this Agreement, other documents, certificates or agreements delivered in connection with this Agreement,
the Joe’s Business, the Assumed Liabilities, the Purchased Assets, the Excluded Liabilities or otherwise. The parties hereto
expressly intend that the remedies provided for in this Article VII shall apply to direct claims between the parties hereto
for breach of this Agreement (whether or not involving a third party).

 

    	 	42	 

    

    

  

Article
VIII

Conditions Precedent

 

Section
8.01         Conditions to the Obligations of Each Party. The respective obligations
of Buyer and Seller to consummate and cause the consummation of the transactions contemplated herein at the Closing are subject
to the satisfaction or waiver in writing by Seller and Buyer at or before the Closing Date of each of the following conditions:

 

(a)          Injunctions;
Illegality.  No Governmental Authority shall have issued, enacted, entered, promulgated or enforced any Law or Governmental
Order (that is final and non-appealable and that has not been vacated, withdrawn or overturned) restraining, enjoining or otherwise
prohibiting the transactions contemplated by this Agreement.

 

(b)          Consummation
of the Operating Asset Purchase Agreement. The transactions contemplated by the Operating Asset Purchase Agreement shall have
been consummated, or all conditions to the consummation thereof shall have been satisfied or waived (or shall be satisfied or waived
contemporaneously with the Closing).

 

Section
8.02         Conditions to the Obligations of Buyer. The obligations of Buyer
to consummate and cause the consummation of the transactions contemplated herein are subject to the satisfaction or waiver by
Buyer on or prior to the Closing Date of the following further conditions:

 

(a)          Performance.
All of the agreements and covenants of Seller to be performed prior to the Closing pursuant to this Agreement shall have been duly
performed in all material respects.

 

(b)          Representations
and Warranties. (i) The Fundamental Representations applicable to Seller shall be true and correct in all respects as of the
Closing Date as if made at and as of such time (other than those representations and warranties made as of a specified date, which
such representations and warranties shall be true and correct in all respects as of such specified date) and (ii) all other representations
and warranties of Seller contained in Article IV hereof shall be true and correct (without giving effect to any “material”,
“materially”, “materiality”, “Material Adverse Effect”, “material adverse effect”,
“material adverse change” or similar qualifiers contained in any of such representations and warranties) as of the
Closing Date as if made at and as of such time (other than those representations and warranties made as of a specified date, which
such representations and warranties shall be true and correct in all respects as of such specified date), except for such failures
to be true and correct that do not have and would not reasonably be expected to have, individually or in the aggregate, a Material
Adverse Effect.

 

(c)          Closing
Deliverables. Seller shall have delivered or caused to be delivered to Buyer the items set forth in Section 3.02(a).

 

(d)          No
Material Adverse Effect. Since the date hereof there shall not have occurred any event, circumstance, development, state of
facts, occurrence, change or effect that has had or would reasonably be expected to have, individually or in the aggregate, a Material
Adverse Effect.

 

    	 	43	 

    

    

  

(e)          IP
Title Defect Correction Actions. Seller and its Subsidiaries shall have completed all of the IP Title Defect Correction Actions
and delivered documentary evidence thereof to Buyer.

 

Section
8.03         Conditions to the Obligations of Seller. The obligations of Seller
to consummate and cause the consummation of the transactions contemplated herein are subject to the satisfaction or waiver by
Seller, on or prior to the Closing Date, of the following further conditions:

 

(a)          Performance.
All of the agreements and covenants of Buyer to be performed prior to the Closing pursuant to this Agreement shall have been duly
performed in all material respects.

 

(b)          Representations
and Warranties. (i) The Fundamental Representations applicable to Buyer shall be true and correct in all respects as of the
Closing Date as if made at and as of such time (other than those representations and warranties made as of a specified date, which
such representations and warranties shall be true and correct in all respects as of such specified date) and (ii) all other representations
and warranties of Buyer contained in Article V hereof shall be true and correct (without giving effect to any “material”,
“materially”, “materiality”, “Material Adverse Effect”, “material adverse effect”,
“material adverse change” or similar qualifiers contained in any of such representations and warranties) and as of
the Closing Date as if made at and as of such time (other than those representations and warranties made as of a specified date,
which such representations and warranties shall be true and correct in all respects as of such specified date), except for such
failures to be true and correct that do not have and would not reasonably be expected to have, individually or in the aggregate,
a material adverse effect on Buyer’s ability to consummate the transactions contemplated hereby.

 

(c)          Closing
Deliverables. Buyer shall have delivered or caused to be delivered to Seller the items set forth in Section 3.02(b).

 

Section
8.04         Frustration of Closing Conditions. Neither Buyer nor Seller may
rely on the failure of any condition set forth in this Article VIII to be satisfied if such failure were caused by such
party’s failure to act in good faith or such party’s failure to use its reasonable best efforts to cause the Closing
to occur, as required by Section 6.04.

 

Article
IX

Termination

 

Section
9.01         Termination Events. This Agreement may be terminated and the transactions
contemplated herein may be abandoned, at any time prior to the Closing:

 

(a)          by
mutual written consent of Seller and Buyer;

 

    	 	44	 

    

    

  

(b)          by
either Seller or Buyer, if: (i) the Closing Date shall not have occurred on or prior to September 30, 2015 (the “End Date”);
provided, that neither party may terminate this Agreement pursuant to this Section 9.01 if such party is in material
breach of this Agreement (other than, in the case of Buyer’s right under this Section 9.01(b), a failure by Buyer
to perform its obligation to consummate the Closing solely as a result of a failure to secure the proceeds of the Financing in
an amount sufficient to consummate the transactions contemplated hereby (other than a Financing Failure Event arising out of or
related to Buyer’s breach) in which case Buyer shall pay the Seller Termination Fee in accordance with Section 9.02(b))
or (ii) any court or other Governmental Authority shall have issued, enacted, entered, promulgated or enforced any Law or
Governmental Order (that is final and non-appealable and that has not been vacated, withdrawn or overturned) restraining, enjoining
or otherwise prohibiting the transactions contemplated by this Agreement; provided, that the party seeking to terminate
pursuant to this Section 9.01(b) shall have complied with its obligations, if any, under Section 6.04;

 

(c)          by
Seller, if: (i) any of the representations and warranties of Buyer contained in Article V hereof shall fail to be true and
correct or (ii) there shall be a breach by Buyer of any covenant or agreement of Buyer in this Agreement that, in either case,
(A) would result in the failure of a condition set forth in Section 8.03(a) or Section 8.03(b) and (B) which is not
curable or, if curable, is not cured upon the occurrence of the earlier of (1) the thirtieth (30th) day after written notice thereof
is given by Seller to Buyer and (2) the day that is five (5) Business Days prior to the End Date; provided that Seller
may not terminate this Agreement pursuant to this Section 9.01(c) if Seller is in material breach of this Agreement; or

 

(d)          by
Buyer, if: (i) any of the representations and warranties of Seller contained in Article IV hereof shall fail to be true
and correct or (ii) there shall be a breach by Seller of any covenant or agreement of Seller in this Agreement that, in either
case, (A) would result in the failure of a condition set forth in Section 8.02(a) or Section 8.02(b) and (B) which
is not curable or, if curable, is not cured upon the occurrence of the earlier of (1) the thirtieth (30th) day after written notice
thereof is given by Buyer to Seller and (2) the day that is five (5) Business Days prior to the End Date; provided that
Buyer may not terminate this Agreement pursuant to this Section 9.01(d) if Buyer is in material breach of this Agreement.

 

Section
9.02         Effect of Termination.

 

(a)          In
the event of a termination of this Agreement pursuant to Section 9.01 by Buyer, on the one hand, or Seller, on the other
hand, written notice thereof shall forthwith be given to the other party specifying the provision hereof pursuant to which such
termination is made, and except as otherwise set forth in this Section 9.02, this Agreement shall be terminated and become
void and have no effect and there shall be no liability hereunder on the part of Seller or Buyer, except that this Section 9.02
and Article X hereof shall survive any termination of this Agreement. Nothing in this Section 9.02 shall relieve
any party of liability for any willful breach of this Agreement.

 

    	 	45	 

    

    

  

(b)          In
the event that the conditions to the Closing set forth in Section 8.03(a) or Section 8.03(b) herein (other than those
conditions that by their nature cannot be satisfied until the Closing) are satisfied or waived and Buyer fails (whether or not
intentionally) to effect the Closing pursuant to Article III and make the payment pursuant to Section 2.05 because
of a Financing Failure Event, then, upon Seller’s termination of this Agreement pursuant to Section 9.01(c) or the
termination by either party pursuant to Section 9.01(b), Buyer shall pay a termination fee of Three Million Two Hundred
Fifty Thousand Dollars ($3,250,000.00) (the “Seller Termination Fee”) to Seller or as directed by Seller as
promptly as reasonably practicable (and, in any event, within two (2) Business Days following such termination). The parties acknowledge
and agree that the right of Seller to receive the Seller Termination Fee in accordance with this Section 9.02(b) shall be
the sole and exclusive remedy of Seller and its Affiliates against Buyer or any potential source of Financing (including without
limitation any Lender) for any Loss suffered as a result of the failure of the transactions contemplated hereby to be consummated
due to a Financing Failure Event (other than a Financing Failure Event arising out of or relating to Buyer’s breach), and
Buyer will have no further liability to, and no potential source of Financing (including without limitation any Lender) shall have
any liability to, Seller or any of its Affiliates, or any of their respective representatives, for any Loss suffered by any of
them as a result thereof, in each case whether based on contract, tort or strict liability, by the enforcement of any assessment,
by any action, suit, claim, arbitration or other legal proceeding, by virtue of any Law, and whether by or through any attempted
piercing of the corporate veil, by or through a claim by or on behalf of a party hereto or another Person, or otherwise. It is
agreed that the Seller Termination Fee is liquidated damages and not a penalty, and the payment of the Seller Termination Fee in
the circumstances specified herein is supported by due and sufficient consideration. The parties acknowledge and agree that, notwithstanding
anything in this Agreement to the contrary, in no event and in no circumstances will (x) Buyer be required to pay the Seller Termination
Fee, or any portion thereof, more than once or if specific performance has been ordered and performed pursuant to Section 10.9,
or (y) Buyer be required pay any amount of damages if Seller has received the Seller Termination Fee in accordance herewith or
if specific performance has been ordered pursuant to Section 10.9. Each of the parties hereto acknowledges and agrees that
the agreements contained in this Section 9.2 are an integral part of this Agreement, and that without these agreements,
the other parties would not enter into this Agreement.

 

Article
X

Miscellaneous

 

Section
10.01          Expenses. Except as otherwise expressly provided herein, all costs
and expenses, including fees and disbursements of counsel, financial advisors and accountants, incurred in connection with this
Agreement and the transactions contemplated hereby shall be paid by the party incurring such costs and expenses, whether or not
the Closing shall have occurred.

 

Section
10.02          Notices. All notices, requests, consents, claims, demands,
waivers and other communications hereunder shall be in writing and shall be deemed to have been given (a) when received by
the addressee if delivered by hand or sent by a nationally recognized overnight courier (receipt requested); (c) on the date
sent by facsimile or e-mail of a PDF document if sent between 9:00 A.M, and 6:00 P.M. New York City time on any Business Day,
and on the next Business Day if sent outside of such hours or (d) on the third day after the date mailed, by certified or
registered mail, return receipt requested, postage prepaid. In the case of facsimile or e-mail of a PDF document, such copies
shall also be sent by overnight courier service or by registered mail. Such communications must be sent to the respective
parties at the following addresses (or at such other address for a party as shall be specified in a notice given in
accordance with this Section 10.02):

 

    	 	46	 

    

    

  

If to Seller to:

 

Joe’s Jeans Inc.

2340 S. Eastern Avenue

Commerce, CA 90040

Attention: Interim Chief Executive Officer

Facsimile: (323) 837-3791

 

with a copy
(which shall not constitute notice) to:

 

Akin Gump Strauss Hauer & Feld
LLP

1333 New Hampshire Avenue NW

Washington DC 20036

Attention:   Russell W. Parks, Jr.

Erica D. McGrady

Facsimile: (202) 887-4288

 

Skadden, Arps, Slate, Meagher &
Flom LLP

300 South Grand Avenue, Suite 3400

Los Angeles, California 90071

Attention:      Jeffrey H. Cohen

			Andrew D. Garelick

Facsimile: (213) 687-5600

 

or to such other person or address as Seller
shall furnish to Buyer in writing.

 

If to Buyer or Parent to:

 

c/o Sequential Brands Group, Inc.

5 Bryant Park, 30th Floor

New York, New York 10018

Attn: Chad Wagenheim

Email: CWagenheim@sbg-ny.com

 

with a copy (which shall not constitute
notice) to:

 

White & Case LLP

1155 Avenue of the Americas

New York, NY 10036

Fax No.: 212.354.8113

Attn: Nazim Zilkha

Daren Orzechowski

Email: nzilkha@whitecase.com

do@whitecase.com

 

or to such other person or address as Buyer
shall furnish to Seller in writing.

 

    	 	47	 

    

    

  

Notices sent by multiple
means, each of which is in compliance with the provisions of this Agreement will be deemed to have been received at the earliest
time provided for by this Agreement.

 

Section
10.03          Headings. The headings in this Agreement are for reference only
and shall not affect the interpretation of this Agreement.

 

Section
10.04          Severability. If any term or provision of this Agreement is invalid,
illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term
or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction. Upon such
determination that any term or other provision is invalid, illegal or unenforceable, the parties hereto shall negotiate in good
faith to modify this Agreement so as to effect the original intent of the parties as closely as possible in a mutually acceptable
manner in order that the transactions contemplated hereby be consummated as originally contemplated to the greatest extent possible.

 

Section
10.05          Entire Agreement. This Agreement, together with the Confidentiality
Agreement, Exhibits hereto, the Seller Disclosure Letter, the Buyer Disclosure Letter and the other Transaction Documents, constitute
the sole and entire agreement of the parties to this Agreement with respect to the subject matter contained herein and therein,
and supersede all prior and contemporaneous representations, warranties, understandings and agreements, both written and oral,
with respect to such subject matter. In the event of any inconsistency between the statements in the body of this Agreement and
those in the other Transaction Documents, the Exhibits and Disclosure Letters (other than an exception expressly set forth as
such in the Seller Disclosure Letter), the statements in the body of this Agreement will control.

 

Section
10.06          Binding Effect; Successors and Assigns. This Agreement shall be
binding upon and shall inure to the benefit of the parties hereto and their respective successors and permitted assigns. Except
with respect to (a) Article VII hereof, which shall inure to the benefit of each Buyer Indemnitee and Seller Indemnitee,
and (b) Sections 9.02, 10.06, 10.07 and 10.08, which shall inure to the benefit of any Lender
(and each such Lender shall be entitled to rely on such Sections), all of such Persons identified in the foregoing clauses (a)
and (b) are intended as express third-party beneficiaries thereof, no other Person not party to this Agreement shall be entitled
to the benefits of this Agreement. Neither party may assign its rights or obligations hereunder without the prior written consent
of the other party, which consent shall not be unreasonably withheld or delayed; provided, that after the Closing Date
either party may (i) assign its rights hereunder to any of its respective Subsidiaries, (ii) assign its rights, interests and
obligations hereunder in connection with a merger, exchange, consolidation or sale of all or substantially of its stock or assets
or other similar transaction, and (iii) assign its rights hereunder as collateral to its lenders and financing sources, in each
case, without the prior written consent of the other party hereto. Each party shall provide written notice to the other party
of any such assignment. Any attempted assignment in violation of this Section 10.06 will be void. Notwithstanding any assignment
by any party pursuant to this Section 10.06, such party shall be responsible for full performance of such party’s
covenants, agreements and obligations hereunder.

 

    	 	48	 

    

    

 

Section
10.07          Amendment and Modification; Waiver. This Agreement may only be
amended, modified or supplemented by an agreement in writing signed by each party hereto. No waiver by any party of any of the
provisions hereof shall be effective unless explicitly set forth in writing and signed by the party so waiving. No waiver by any
party shall operate or be construed as a waiver in respect of any failure, breach or default not expressly identified by such
written waiver, whether of a similar or different character, and whether occurring before or after that waiver. No failure to
exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement shall operate or be construed
as a waiver thereof; nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any
other or further exercise thereof or the exercise of any other right, remedy, power or privilege. Notwithstanding anything herein
to the contrary, any amendment Section 9.02, 10.06, 10.07 or 10.08 shall not be made without the prior
written consent of such Lender or its respective Affiliate or representative.

 

Section
10.08          Governing Law; Submission to Jurisdiction; Waiver of Jury Trial.

 

(a)          This
Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware, without regard to its
rules of conflict of laws.

 

(b)          ANY
LEGAL SUIT, ACTION OR PROCEEDING ARISING OUT OF OR BASED UPON THIS AGREEMENT, THE OTHER TRANSACTION DOCUMENTS OR THE TRANSACTIONS
CONTEMPLATED HEREBY OR THEREBY MAY BE INSTITUTED IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE AND ANY STATE APPELLATE COURT
THEREFROM WITHIN THE STATE OF DELAWARE (OR, IF THE COURT OF CHANCERY OF THE STATE OF DELAWARE DECLINES TO ACCEPT JURISDICTION OVER
A PARTICULAR MATTER, ANY STATE OR FEDERAL COURT WITHIN THE STATE OF DELAWARE), AND EACH PARTY IRREVOCABLY SUBMITS TO THE EXCLUSIVE
JURISDICTION OF SUCH COURTS IN ANY SUCH SUIT, ACTION OR PROCEEDING. SERVICE OF PROCESS, SUMMONS, NOTICE OR OTHER DOCUMENT BY MAIL
TO SUCH PARTY’S ADDRESS SET FORTH HEREIN SHALL BE EFFECTIVE SERVICE OF PROCESS FOR ANY SUIT, ACTION OR OTHER PROCEEDING BROUGHT
IN ANY SUCH COURT. THE PARTIES IRREVOCABLY AND UNCONDITIONALLY WAIVE ANY OBJECTION TO THE LAYING OF VENUE OF ANY SUIT, ACTION OR
ANY PROCEEDING IN SUCH COURTS AND IRREVOCABLY WAIVE AND AGREE NOT TO PLEAD OR CLAIM IN ANY SUCH COURT THAT ANY SUCH SUIT, ACTION
OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS BEEN BROUGHT IN AN INCONVENIENT FORUM.

 

(c)          EACH
PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT OR THE OTHER TRANSACTION DOCUMENTS IS LIKELY
TO INVOLVE COMPLICATED AND DIFFICULT ISSUES AND, THEREFORE, EACH SUCH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT
MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LEGAL ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE OTHER TRANSACTION
DOCUMENTS OR THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY. EACH PARTY TO THIS AGREEMENT CERTIFIES AND ACKNOWLEDGES THAT (A)
NO REPRESENTATIVE OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT SEEK TO ENFORCE THE
FOREGOING WAIVER IN THE EVENT OF A LEGAL ACTION, (B) SUCH PARTY HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (C) SUCH PARTY
MAKES THIS WAIVER VOLUNTARILY, AND (D) SUCH PARTY HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL
WAIVERS AND CERTIFICATIONS IN THIS SECTION.

 

    	 	49	 

    

    

  

Section
10.09          Specific Performance.

 

(a)          The
parties agree that irreparable damage would occur if any provision of this Agreement were not performed in accordance with the
terms hereof and that an award of money damages would be inadequate in such event. Accordingly, it is acknowledged that, subject
to the limitations set forth in Section 9.02(b) and Section 10.09(b), Seller and Buyer shall be entitled to equitable
relief without proof of actual damages, including an injunction or injunctions or Governmental
Orders for specific performance to prevent breaches of this Agreement and to enforce specifically the terms and provisions of this
Agreement in accordance with its terms, in addition to any other remedy to which they are entitled at law or in equity as a remedy
for any such breach. Each party further agrees that no other party hereto or any other Person shall be required to obtain, furnish
or post any bond or similar instrument in connection with or as a condition to obtaining any remedy referred to in this Section
10.09, and each party hereto irrevocably waives any right it may have to require the obtaining, furnishing or posting of any
such bond or similar instrument.

 

(b)          Notwithstanding
anything in this Agreement to the contrary, including Section 10.09(a), it is acknowledged and agreed that Seller shall
be entitled to specific performance of Buyer’s obligation to satisfy its obligation to make the payment pursuant to Section
2.05 and to consummate the transactions contemplated herein if, and only if, each of the following shall have been satisfied
(i) all of the conditions set forth in Section 8.02 (other than those conditions that by their terms or nature are to be
satisfied at the Closing (but subject to their satisfaction at Closing) have been satisfied or waived by Buyer as of the time when
Closing is required to have occurred pursuant to Section 3.01 and Seller is not then in breach of this Agreement, (ii) Buyer
fails to consummate the Closing by three (3) Business Days following the date on which the Closing is required to have occurred
pursuant to Section 3.01 or would have been required to close but for breach hereof by Buyer, (iii) a Financing Failure
Event (other than a Financing Failure Event arising out of or related to a Buyer’s breach) has not occurred, (iv) Seller
has not terminated this Agreement and (v) Seller has irrevocably confirmed in writing that, if (x) specific performance is granted
and (y) the Financing is funded in accordance with the terms of the Debt Commitment Letter, the Closing will occur on the terms
contemplated by this Agreement.

 

(c)          For
the avoidance of doubt, while Seller may pursue both a grant of specific performance of Buyer’s obligations to consummate
the Closing in accordance with the provisions set forth in Section 10.09(b) prior to the termination of this Agreement,
and after the termination of this Agreement, the payment of the Seller Termination Fee, in no event shall Seller
be permitted or entitled to receive both such grant of specific performance and payment of any monetary damages, including all
or any portion of the Seller Termination Fee in accordance with the first sentence of Section 9.02(b).

 

    	 	50	 

    

    

  

Section
10.10         Counterparts. This Agreement may be executed in counterparts, each
of which shall be deemed an original, but all of which together shall be deemed to be one and the same agreement. A signed copy
of this Agreement delivered by facsimile, e-mail or other means of electronic transmission shall be deemed to have the same legal
effect as delivery of an original signed copy of this Agreement.

 

[SIGNATURE PAGE FOLLOWS]

 

    	 	51	 

    

    

  

IN WITNESS WHEREOF,
the parties hereto have caused this Agreement to be executed as of the date first written above by their respective officers thereunto
duly authorized.

 

	SELLER:	 	BUYER:
	 	 	 
	JOE’S JEANS INC.	 	JOE’S HOLDINGS LLC
	 	 	 
	By:  	/s/ Hamish Sandhu	 	By:  	/s/ Yehuda Shmidman
	Name:  Hamish Sandhu	 	Name:  Yehuda Shmidman
	Title:  CFO	 	Title:  CEO
	 	 	 
	 	 	PARENT:
	 	 	SEQUENTIAL BRANDS GROUP, INC., solely for purposes of Section 6.15 and Article X
	 	 	 
	 	 	By:  	/s/ Yehuda Shmidman
	 	 	Name:  Yehuda Shmidman
	 	 	Title:  CEO
	 	 	 	 	 

 

    	 	52Exhibit 10.3

 

EXECUTIVE EMPLOYMENT AGREEMENT

 

THIS EMPLOYMENT AGREEMENT (the “Agreement”)
is entered into as of May 1, 2015 by and between Sole Elite Group, Ltd. (the “Company”) and Clarence Lee (the
“Executive”) (collectively the “Parties”; individually a “Party”).

 

WHEREAS, the Company desires to employ the Executive, and the
Executive desires to be employed by the Company, as Chief Financial Officer;

 

ACCORDINGLY, the Parties agree as follows:

 

		1.	Term of Employment

 

This Agreement shall become effective on May 1, 2015. 
The term of employment shall be two years from the effective date, unless this Agreement is terminated prior to the expiration
of such two-year as set forth in Section 4(c) (the “Term”).

 

		2.	Position and Duties

 

The Executive shall render services to the Company
in the position of Chief Financial Officer and perform all services appropriate to that position as well as other services as may
reasonably be assigned by the Company.  The Executive’s domestic principal place of employment in the PRC shall be in
the City of Jinjiang or any other place as agreed by the Parties from time to time.  The Executive shall devote most of his
working time, attention and skill to the discharge of his duties of his office and shall faithfully and diligently perform such
duties and exercise such powers as may from time to time be assigned to or vested in him, and shall observe and comply with all
resolutions and directions from time to time made or given by the Board of Directors of the Company (the “Board”). 
The Executive shall at all times keep the Board promptly and fully informed of his conduct relating to material matters, decisions
and transactions affecting or involving the Company or any of its subsidiaries or controlled affiliates (collectively, the “Group”
and each a “Group Company”) and provide such explanations as the Company’s Board of Directors may reasonably
require.  Insofar as the internal rules and regulations of the Group or the Group Companies are applicable to the Executive,
the Executive undertakes to abide by such rules and regulations.

 

		3.	Remuneration and Benefits

 

Subject to the Company’s policies and practices,
during the Term, the Executive shall be entitled to the following remuneration and benefits (on a cumulative basis):

 

		(a)	Base Salary.  The Company shall pay the Executive a base salary of US$160,000 per year (the “Annual Base
Salary” or “Base Salary”) or US$13,333.33 per month (the “Monthly Salary”), less
all applicable withholdings and deductions, for his employment with the Company.  The Base Salary shall be paid by the Company
in accordance with the Company’s regularly established payroll practices applicable to all Company employees.

 

		(b)	Benefits.  The Executive shall be eligible to participate in the benefits generally made available by the Company
to its executives in accordance with the benefit plans established by the Company, as the same may be amended from time to time
in the Company’s sole discretion.

 

		(c)	Equity Incentives.  If the Company has completed its initial public offering of securities in the United States
and if the Executive is providing service to the Company pursuant to this Agreement on the six-month anniversary, twelve-month
anniversary, eighteen-month anniversary and two year anniversary of the effective date of this Agreement (each a “Share
Payment Date”), then on such Share Payment Date the Executive shall be issued a grant of ordinary shares of the Company
equal to US$20,000 divided by the closing share price of the ordinary shares on the Share Payment Date on the U.S. national stock
exchange on which the ordinary shares are then listed. For the avoidance of doubt, the Executive shall be responsible for, and
shall not be entitled to any claims against the Company for, any taxes arising from such grants or awards.

 

     

     

    

 

		(d)	Holidays.  The Executive shall be eligible for the holiday benefits generally made available by the Company to
its executives in accordance with the holiday policies of the Company, as the same may be amended from time to time in the Company’s
sole discretion.

 

		(e)	Lodging.  The Company shall pay for a furnished one bedroom apartment (including utilities) in the City of Jinjiang
during the Term.

 

		(f)	Expenses.  The Company shall reimburse the Executive for reasonable and necessary business expenses incurred by
the Executive in connection with the performance of the Executive’s duties and obligations as set forth herein during the
Term; provided the Executive shall provide reasonable supporting documentation with respect to such expenses, if requested.

 

		(g)	Indemnification.  The Company shall fully indemnify the Executive for any losses incurred in his capacity as an
officer of the Company, if the Company’s director and officer liability insurance is inadequate to cover such losses; provided
the Company shall not be responsible for any losses caused by or attributable to the Employee’s gross negligence or willful
misconduct or deceit.

 

Unless otherwise agreed by the Parties and to the
extent permitted by PRC law, all of the foregoing remuneration and benefits denominated in RMB shall be paid to such account and
in RMB or any other currency as designated by the Executive.  Unless otherwise agreed by the Parties in writing, any conversion
from United States Dollars to Renminbi and vice versa shall be effected at the exchange rate published by the People’s Bank
of China for the relevant period or date (as the case may be).

 

		4.	Amendment, Termination and Discharge of this Agreement

 

		(a)	Amendment to and Termination of the Agreement.  This Agreement may not be modified, amended, renewed or terminated
except by an instrument in writing, signed by the Executive and the Company.

 

		(b)	Discharge of the Agreement By Death.  This Agreement shall be discharged automatically upon the Executive’s
death.  In such event, the Company shall pay to the Executive’s beneficiaries or estate (as the case may be) an amount
equal to any compensation then due and payable under Section 3 hereof to which the Executive is entitled as of the date of
termination.

 

		(c)	Early Termination by the Company.  The Company may dismiss the Executive for cause at any time as provided by the
PRC Labor Law (“Cause”), or by serving the Executive three (3) months’ prior written notice. 
During such notice period, the Executive shall continue to diligently perform all of the Executive’s duties hereunder. 
In the event of dismissal without Cause, the Executive will be eligible to receive his Base Salary during the notice period.

 

		(d)	Termination by Executive.  The Executive may terminate employment with the Company at any time for any reason or
for no reason at all, upon three (3) months’ advance written notice.  During such notice period the Executive shall
continue to diligently perform all of the Executive’s duties hereunder.  The Company shall have the option, in its sole
discretion, to make the Executive’s termination effective at any time prior to the end of such notice period as long as the
Company pays the Executive all compensation under Section 3 hereof to which the Executive is entitled through the last day
of the three (3) month notice period. The Executive agrees that on or before termination of employment, he will promptly return
to the Company all documents and materials of any nature (including any materials in electronic form) pertaining to his work with
the Company, including all originals and copies of all or any part of any Confidential Information along with any and all equipment
and other tangible and intangible property of the Company.  The Executive agrees not to retain any documents or materials
or copies thereof containing any Confidential Information.

 

     

     

    

 

		(e)	Any payments made by the Company pursuant to Section 3 or Section 4 of this Agreement shall be net of all applicable
withholdings and deductions.

 

		5.	Confidentiality; No conflict

 

		(a)	Confidentiality Obligation.  The Executive hereby agrees at all times during the term of his employment and after
termination, to hold in the strictest confidence, and not to use, except for the benefit of the Group, or to disclose to any person,
corporation or other entity without written consent of the Company, any Confidential Information.  The Executive understands
that “Confidential Information” means any proprietary or confidential information of the Group, its affiliates, their
clients, customers or partners, and the Group’s licensors, including, without limitation: technical data, trade secrets,
research and development information, product plans, services, customer lists and customers (including, but not limited to, customers
of the Group on whom the Executive called or with whom the Executive became acquainted during the term of his employment), supplier
lists and suppliers, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware
configuration information, personnel information, marketing, finances, information about the clients, customers, suppliers, joint
ventures, licensors, licensees, distributors and other persons with whom the Group does business, information regarding the skills
and compensation of other employees of the Group or other business information disclosed to the Executive by or obtained by the
Executive from the Group, its affiliates, or their clients, customers, suppliers or partners either directly or indirectly in writing,
orally or by drawings or observation of parts or equipment.  Notwithstanding the foregoing, Confidential Information shall
not include information that is common knowledge or that the Executive demonstrates was or became generally available to the public
other than as a result of a disclosure by the Executive.

 

		(b)	No Conflict.  The Executive represents and warrants that the Executive’s execution of this Agreement, his
employment with the Company, and the performance of his proposed duties under this Agreement shall not violate any obligations
he may have to any former employer or other party, including any obligations with respect to proprietary or confidential information
or intellectual property rights of such party.

 

		6.	Intellectual Property

 

The Executive further agrees with and undertakes to
the Company that:

 

		(a)	he will not divulge, use (other than for the purpose and benefit of the Group) or infringe the trade marks, logos, inventions,
know-how, technology, proprietary information and other intellectual property rights of the Group Companies; and

 

		(b)	all trade marks, logos, inventions, know-how, technology, proprietary information and other intellectual property rights developed,
acquired or filed by the Executives in the course of his work or employment shall belong solely to the Group Company.  The
Executive agrees he will, upon demand by the Company, execute any documents reasonably necessary to transfer any such intellectual
property rights to the Company.

 

		7.	General Provisions

 

		(a)	Effectiveness.  This Agreement shall come into effect when it is signed by the Parties.

 

		(b)	Entire Agreement.  This Agreement constitutes the full and complete understanding of the Parties hereto and supersedes
any previous agreements between the Executive and any Group Company.

 

		(c)	Governing Law and Dispute Resolution.  The execution, validity, interpretation and performance of and resolution
of disputes under this Agreement shall be governed by and construed in accordance with the officially published and publicly available
laws of the Cayman Islands.  When the officially published and publicly available laws of the Cayman Islands do not apply
to any particular matter, international legal principles and practices shall apply.

 

     

     

    

 

		(d)	Assignability.  The terms of this Agreement will remain in effect and shall be binding upon any successor in interest
including any entity with which the Company may merge or consolidate or to which all or substantially all of its assets may be
transferred.  A reference to the Company shall include its successors.  Except as set forth in the preceding sentence,
this Agreement may not be assigned by a Party to any third party, without the prior consent of the other Party.

 

		(e)	Survival.  The Parties’ obligations under Sections 5 and 6 hereof shall survive and continue in effect
after the termination of this Agreement, whatever the reason for such termination.

 

		(f)	Notices.

 

Notices under this Agreement shall be given in writing
to the relevant Party at the address stated herein (or to such other address as it shall have notified the other Party previously
in writing).

 

to the Company at:

 

Sole Elite Group Limited

Wuli Industrial Park

Jinjiang, Fujian Province 362200,
PRC

Attention: Chairman 

 

to the Executive at:

 

Clarence Lee

___________

___________

___________

 

		(g)	Third Party Rights. A person who is not a party to this Agreement has no right under the
Contracts (Rights of Third Parties) Law, 2014, as amended, modified, re-enacted or replaced, (the “Third Party Rights
Law”) to enforce directly any term of this Agreement. Notwithstanding any other term of this Agreement, the consent of
any person who is not a party to this Agreement is not required for any variation of, amendment to, or release, rescission, or
termination of, this Agreement.

 

[Signature pages follow.]

 

     

     

    

 

IN WITNESS WHEREOF, the undersigned has
hereunto caused this Agreement to be executed as of the day and year first above written.

 

Sole Elite Group, Ltd.

 

	 /s/ Ding Sixing	 
	Ding Sixing, Chairman	 
	 	 
	Clarence Lee	 
	 	 
	  /s/ Clarence Lee

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