Document:

Second Amendment to Term Loan Agreement

 Exhibit 10.3 
 SECOND AMENDMENT TO TERM LOAN AGREEMENT AND CONSENT 
 THIS SECOND AMENDMENT
TO TERM LOAN AGREEMENT AND CONSENT (this “Amendment”) is effective as of August 16, 2011 (the “Effective Date”), by and among HARTE-HANKS, INC., a Delaware corporation
(“Borrower”), WELLS FARGO BANK, NATIONAL ASSOCIATION, as the Administrative Agent (in such capacity, the “Administrative Agent”) for the Lenders under the Loan Agreement (hereinafter defined)
and Lenders (as defined in the Loan Agreement) party hereto. 
 W I T N E S S E T H 

A. The Borrower has entered into that certain Term Loan Agreement dated as of March 7, 2008, with each Lender party thereto and
Administrative Agent (as amended by that certain First Amendment to Term Loan Agreement dated as of August 12, 2010, the “Loan Agreement”). Unless otherwise indicated herein, all terms used with their initial letter
capitalized are used herein with their meaning as defined in the Loan Agreement; all Section references are to Sections in the Loan Agreement; and all Paragraph references are to Paragraphs in this Amendment. 

B. Concurrently herewith, the Borrower is entering into a term loan facility in the principal amount of up to $125,000,000. The
effectiveness of the term loan agreement to be entered into in connection with such facility is conditioned upon the guaranty of the obligations thereunder by the Material Subsidiaries (as defined below) (the “2011 Term Loan
Guarantees”). 
 C. The entering into by the Material Subsidiaries of the 2011 Term Loan Guarantees is prohibited
by the terms of the Loan Agreement and the Borrower has requested that the Lenders consent thereto and to the Guarantee by the Material Subsidiaries of the obligations under the Revolver Facility (the “Revolver Facility
Guarantees”). 
 D. The Administrative Agent and the Required Lenders are willing to consent to the 2011 Term Loan
Guarantees and the Revolver Facility Guarantees (the “Requested Consent”) and to amend the Loan Agreement to permit the 2011 Term Loan Agreement Guarantees and the Revolver Facility Guarantees, in each case subject to and
upon on the terms and conditions set forth herein, including, without limitation, the condition that the Material Subsidiaries guaranty the Obligations under (and as defined in) the Term Loan Agreement. 

NOW, THEREFORE, in consideration of the foregoing and the respective representations, warranties, covenants and agreements set forth
herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto agree as follows: 
 ARTICLE 1. 
 CONSENT 

With respect to the Requested Consent, the Lenders party hereto hereby consent to the guarantees provided by the Subsidiary Guarantors of the
Borrower’s obligations under the 2011 Term Loan Agreement and the Revolver Facility upon and subject to the terms and conditions set forth herein, including without limitation, the Loan Agreement being amended as set forth in Article 2
hereof and delivery by the Guarantors of the Subsidiary Guaranty. 

  
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 ARTICLE 2. 
 AMENDMENTS TO LOAN AGREEMENT. 
 2.1 Amendment
Provisions. 
 (a) Section 1.01 is hereby amended as follows: 

(i) The following definitions are added in the correct alphabetical order within Section 1.01:

 ““2011 Term Loan Agreement” means that certain Term Loan Agreement dated as of August 16,
2011, among the Borrower, Bank of America, N.A., as administrative agent thereunder, and the lenders party thereto.” 

““Cash Management Agreement” means any agreement to provide cash management services, including treasury,
depository, overdraft, credit or debit card, electronic funds transfer and other cash management arrangements.” 

““Cash Management Bank” means any Person that, at the time it enters into a Cash Management Agreement, is a
Lender or an Affiliate of a Lender, in its capacity as a party to such Cash Management Agreement, but only for so long as such Person remains a Lender hereunder or an Affiliate of a Lender hereunder.” 

““Domestic Subsidiary” means any Subsidiary that is organized under the laws of any political subdivision of
the United States.” 
 ““Guaranteed Cash Management Agreement” means any Cash Management
Agreement that is entered into by and between any Loan Party and any Cash Management Bank.” 
 ““Guaranteed
Hedge Agreement” means any Hedging Agreement permitted under Article VI of this Agreement that is entered into by and between the Borrower and any Hedge Bank.” 

““Guaranteed Parties” means, collectively, the Administrative Agent, the Lenders, the Hedge Banks, the Cash
Management Banks and each co-agent or sub-agent appointed by the Administrative Agent from time to time pursuant to Article VIII.” 
 ““Hedge Bank” means any Person that, at the time it enters into a Hedging Agreement not prohibited hereunder, is a Lender or an Affiliate of a Lender, in its capacity as a
party to such Hedging Agreement or, with respect to a Hedging Agreement permitted hereunder and entered into prior to August 16, 2011, any Person that is a Lender or an Affiliate of a Lender on August 16, 2011, in its capacity as a party
to such Hedging Agreement (so long as such Lender or Affiliate has provided notice of such Hedging Agreement to the Administrative Agent on or prior to August 16, 2011); provided, that a Person shall remain a Hedge Bank hereunder only
for so long as such Person remains a Lender hereunder or an Affiliate of a Lender hereunder.” 

  
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 ““Loan Parties” means, collectively, the Borrower and the
Subsidiary Guarantors.” 
 ““Obligations” means all advances to, and debts, liabilities,
obligations, covenants and duties of, the Borrower arising under any Loan Document or otherwise with respect to any Loan, or arising under any Guaranteed Hedge Agreement or any Guaranteed Cash Management Agreement, in each case whether direct or
indirect (including those acquired by assumption), absolute or contingent, due or to become due, now existing or hereafter arising and including interest and fees that accrue after the commencement by or against the Borrower or any Affiliate thereof
of any proceeding under any bankruptcy, insolvency, reorganization, moratorium or similar laws of general applicability affecting the enforcement of creditors’ rights naming such Person as the debtor in such proceeding, regardless of whether
such interest and fees are allowed claims in such proceeding.” 
 ““Permitted Liens” has the
meaning specified in Section 6.01.” 
 ““Subsidiary Guarantors” means,
collectively, each Material Subsidiary.” 
 ““Subsidiary Guaranty” means that certain
Unlimited Guaranty, dated as of the date hereof, by the Subsidiary Guarantors in favor of the Administrative Agent, for the benefit of the Guaranteed Parties, as the same may be supplemented from time to time by the joinder thereto of additional
Subsidiary Guarantors.” 
 (ii) The definition of “Change in Law” is hereby amended
by replacing the period at the end of such definition with a semi-colon and adding the following proviso to the end of such definition: 
 “; provided, that notwithstanding anything herein to the contrary, (x) the Dodd-Frank Wall Street Reform and Consumer Protection Act and all requests, rules, guidelines or directives
thereunder or issued in connection therewith and (y) all requests, rules, guidelines or directives promulgated by the Bank for International Settlements, the Basel Committee on Banking Supervision (or any successor or similar authority) or the
United States regulatory authorities, in each case pursuant to Basel III, shall in each case be deemed to be a “Change in Law”, regardless of the date enacted, adopted or issued.” 

(iii) The definition of “Loan Documents” is hereby deleted in its entirety and replaced with the
following: 
 ““Loan Documents” means this Agreement, the Subsidiary Guaranty and the other
documents, instruments and certificates delivered pursuant to or in connection with this Agreement.” 
 (iv)
The definition of “Material Adverse Effect” is hereby amended by deleting clause (b) thereof and substituting therefore a new clause (b) to read as: 

“(b) the ability of (x) the Borrower or (y) taken as a whole, the Loan Parties, to perform any of their respective
obligations under any Loan Documents to which it is a party”. 

  
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 (v) The definition of “Material Subsidiary” is
hereby deleted in its entirety and replaced with the following: 
 ““Material Subsidiary” means any
direct or indirect Domestic Subsidiary of the Borrower (a) that (i) has total assets (including equity interests in other Subsidiaries) equal to or greater than 5% of consolidated total assets of the Borrower and its Subsidiaries
(calculated as of the end of the most recent fiscal period for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)), (ii) has revenues equal to or greater than 5% of the consolidated
total revenues of the Borrower and its Subsidiaries (calculated for the most recent rolling four (4) quarter period for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)), or
(iii) has EBITDA (as determined individually for such Subsidiary based on the definition of EBITDA) equal to or greater than 5% of EBITDA of the Borrower and its Domestic Subsidiaries (as determined for the Borrower and its direct and indirect
Domestic Subsidiaries based on the definition of EBITDA and calculated for the most recent rolling four (4) quarter period for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)); or
(b) that Guarantees any Indebtedness under the 2011 Term Loan Facility, the Revolver Facility or any other Indebtedness of the Borrower or any other Loan Party; and in each case which is designated by the Borrower as a Material Subsidiary by
written notice to the Administrative Agent in accordance with Section 5.08; provided that, in all events the Material Subsidiaries together with the Borrower shall have (x) total assets equal to or greater than 90% of
consolidated total assets of the Borrower and its Domestic Subsidiaries (calculated as of the end of the most recent fiscal period for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)),
and (y) revenues equal to or greater than 90% of the consolidated total revenues of the Borrower and its Domestic Subsidiaries (calculated for the most recent rolling four (4) quarter period for which financial statements are required to
be delivered pursuant to Section 5.01(a) and (b)), and (z) EBITDA (as determined for the Borrower and such Material Subsidiaries based on the definition of EBITDA) equal to or greater than 90% of EBITDA of the Borrower and
its Domestic Subsidiaries (as determined for the Borrower and its direct and indirect Domestic Subsidiaries based on the definition of EBITDA and calculated for the most recent rolling four (4) quarter period for which financial statements are
required to be delivered pursuant to Section 5.01(a) and (b)). As of August 16, 2011, the Subsidiaries designated by the Borrower as Material Subsidiaries are those set forth on Schedule VI.” 

(vi) The definition of “Transactions” is hereby deleted in its entirety and replaced with the
following: 
 ““Transactions” means the execution, delivery and performance by each of the Loan
Parties of the Loan Documents to which it is a party, the borrowing of Loans, and the use of the proceeds thereof.” 

  
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 (b) Section 3.02 of the Loan Agreement is hereby deleted
in its entirety and replaced with the following: 
 “Authorization; Enforceability. The Transactions are
within each Loan Party’s corporate powers and have been duly authorized by all necessary corporate action and, if required, by all necessary shareholder action. This Agreement has been, and each other Loan Document when delivered hereunder,
will have been, duly executed and delivered by the Loan Party that is a party thereto. The Agreement constitutes, and each other Loan Document when so delivered will constitute, a legal, valid and binding obligation of each Loan Party that is a
party thereto, enforceable in accordance with its terms, except as such enforceability may be limited by (a) bankruptcy, insolvency, reorganization, moratorium or similar laws of general applicability affecting the enforcement of
creditors’ rights and (b) the application of general principles of equity (regardless of whether such enforceability is considered in a proceeding in equity or at law).” 

(c) Article III of the Loan Agreement is hereby amended by adding the following new Section 3.16 thereto: 

“SECTION 3.16. Material Subsidiaries. The Material Subsidiaries, together with the Borrower, have (x) total assets
equal to or greater than 90% of consolidated total assets of the Borrower and its Domestic Subsidiaries (calculated as of the end of the most recent fiscal period for which financial statements are required to be delivered pursuant to
Section 5.01(a) and (b)), (y) revenues equal to or greater than 90% of the consolidated total revenues of the Borrower and its Domestic Subsidiaries (calculated for the most recent rolling four (4) quarter period for
which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)), and (z) EBITDA (as determined for the Borrower and such Material Subsidiaries based on the definition of EBITDA) equal to or
greater than 90% of EBITDA of the Borrower and its Domestic Subsidiaries (as determined for the Borrower and its direct and indirect Domestic Subsidiaries based on the definition EBITDA and calculated for the most recent rolling four
(4) quarter period for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)). No Domestic Subsidiary which is not a Subsidiary Guarantor (i) has total assets (including equity
interests in other Subsidiaries) equal to or greater than 5% of consolidated total assets of the Borrower and its Subsidiaries (calculated as of the end of the most recent fiscal period for which financial statements are required to be delivered
pursuant to Section 5.01(a) and (b)); (ii) has revenues equal to or greater than 5% of the consolidated total revenues of the Borrower and its Subsidiaries (calculated for the most recent rolling four (4) quarter period
for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)); or (iii) has EBITDA (as determined individually for such Subsidiary based on the definition of EBITDA) equal to or greater than
5% of EBITDA of the Borrower and its Domestic Subsidiaries (as determined for the Borrower and its direct and indirect Domestic Subsidiaries based on the definition of EBITDA and calculated for the most recent rolling four (4) quarter period
for which financial statements are required to be delivered pursuant to Section 5.01(a) and (b)). No Subsidiary that is not a Subsidiary Guarantor has guaranteed any Indebtedness under the 2011 Term Loan Agreement, the Revolver
Facility or any other Indebtedness of the Borrower or any other Loan Party.” 
 (d)
Section 5.01(c) of the Loan Agreement is hereby amended by inserting the reference “Section 5.08” immediately prior to the reference “Section 6.06” in clause
(ii) thereof. 

  
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 (e) Article V of the Loan Agreement is hereby amended by
adding the following new Section 5.08 thereto: 
 “SECTION 5.08. Additional Guarantors.

 (a) Promptly (and in any event with each Compliance Certificate required to be delivered pursuant to
Section 5.01(c)) designate as a Material Subsidiary (to the extent not then so designated) (i) each Domestic Subsidiary satisfying the requirements set forth in clause (a) or (b) of the
definition of “Material Subsidiary” (to the extent not then so designated), including, without limitation, promptly upon any Person becoming a Material Subsidiary as a result of a stock acquisition, and (ii) one or more
Domestic Subsidiaries to the extent necessary to cause clauses (x), (y) and (z) of the proviso in the definition of “Material Subsidiary” to be satisfied. 

(b) Notify the Administrative Agent at the time that any Person is designated as or becomes a Material Subsidiary in accordance with
clause (a) above or otherwise, and promptly thereafter (and in any event within thirty (30) days (or such longer period approved by the Administrative Agent in its sole discretion)), cause such Person to (i) become a Subsidiary
Guarantor by executing and delivering to the Administrative Agent a counterpart of the Subsidiary Guaranty, a joinder to the Subsidiary Guaranty or such other document as the Administrative Agent shall deem appropriate for such purpose, and
(ii) deliver to the Administrative Agent documents of the types referred to in Section 4.01(c) and, if requested by the Administrative Agent, favorable opinions of counsel to such Subsidiary (which shall cover, among other
things, the legality, validity, binding effect and enforceability of the documentation referred to in this Section 5.08, due authorization, corporate power and no conflicts), and such other information and documentation as the
Administrative Agent shall reasonably request, all in form, content and scope reasonably satisfactory to the Administrative Agent. Subject to the limitations set forth in clause (a) above, the Borrower shall be permitted at any
time to redesignate any Subsidiary previously designated a Material Subsidiary as a Subsidiary that is not a Material Subsidiary with the consent of the Administrative Agent, such consent not to be unreasonably withheld or delayed, upon providing
written notice of such redesignation to the Administrative Agent, which notice shall certify that the representations and covenants herein regarding Material Subsidiaries shall continue to be satisfied after such re-designation and which shall
contain supporting calculations acceptable to the Administrative Agent regarding the remaining Material Subsidiaries after taking into account the re-designation. If Borrower so redesignates any Subsidiary, such Subsidiary shall be released from all
obligations under the Subsidiary Guaranty and any liens granted by such Subsidiary to secure the Obligations shall be discharged.” 
 (f) Section 6.01 of the Loan Agreement is hereby amended by (A) inserting before the colon at the end of the first sentence thereof, the phrase “(the Liens set forth in
clauses (a)-(h) are referred to herein as “Permitted Liens”)”‘ and (B) adding the following as the last paragraph thereof: 
 “Notwithstanding the foregoing, in the event that any Loan Party intends to grant a security interest (other than a Permitted Lien) in any of its assets to the holders of Indebtedness under the 2011
Term Loan Agreement or the Revolver Facility or the holders of any other Indebtedness of any of the Loan Parties (the “Proposed Liens”), the Borrower shall provide the Administrative Agent with written notice thereof, and so
long as simultaneously with the granting of such Proposed Liens, each of the Loan Parties grants to the Administrative Agent, for the benefit of the Administrative Agent and the Lenders, a pari passu security interest in the assets covered by the
Proposed Liens (and with the same priority), then such Proposed Liens will not be a breach of this Section 

  
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6.01, so long as (i) the Administrative Agent and the Loan Parties have entered into satisfactory collateral documentation evidencing and perfecting such security interest in
favor of the Administrative Agent, and (ii) the Administrative Agent and such holders of the Indebtedness under the 2011 Term Loan Agreement, the Revolver Facility or such other Indebtedness of any of the Loan Parties, as applicable, have
entered into satisfactory intercreditor arrangements with respect to all such security interests (to the extent required by the Administrative Agent).” 
 (g) Section 6.02(a) of the Loan Agreement is hereby amended by adding the proviso “; provided, that if the transferor is a Material Subsidiary, the transferee must be the
Borrower or a Material Subsidiary” to the end of clause (iv) thereof. 
 (h)
Section 6.05 of the Loan Agreement is hereby deleted in its entirety and replaced with the following: 

“Subsidiary Indebtedness. The Borrower will not permit the aggregate principal amount of Indebtedness of its
Subsidiaries (excluding any Indebtedness of a Subsidiary owed to the Borrower or another Subsidiary, but including any Guarantee by a Subsidiary of Indebtedness of the Borrower other than Guarantees provided by the Subsidiary Guarantors under the
Subsidiary Guaranty and pursuant to the 2011 Term Loan Agreement and the Revolver Facility (as in effect as of the date hereof)) at any time to exceed $20,000,000.” 

(i) Article VI of the Loan Agreement is hereby amended by adding the following new Section 6.07
thereto: 
 “SECTION 6.07. Foreign Operations. Foreign Subsidiaries of the Borrower, whether direct or
indirect, shall not at any time account for more than 20% of (i) EBITDA, (ii) the aggregate consolidated revenue of the Borrower and its Subsidiaries, or (iii) the aggregate value of the assets of the Borrower and its Subsidiaries.

 (j) Article VII of the Loan Agreement is hereby amended by: 

(A) revising clause (d) thereof to read as follows: 

“(d) the Borrower shall fail to observe or perform any covenant, condition or agreement contained in
Section 5.02(a), 5.03 (with respect to the Borrower’s existence) or 5.08 or in Article VI;” 

(B) inserting the phrase “, the 2011 Term Loan Facility” immediately after the phrase “the Revolver
Facility” in clause (f) thereof; and 
 (C) inserting the phrase “, the 2011 Term
Loan Facility” immediately after each instance of the phrase “the Revolver Facility” in clause (g) thereof. 
 (k) Article VIII is hereby amended by adding the following three (3) paragraphs to the end of such Article: 
 “The Lenders irrevocably authorize the Administrative Agent, at its option and in its discretion: (a) to release any Lien on any property granted to or held by the Administrative Agent under any
Loan Document (i) upon the payment in full of all 

  
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Obligations (other than (x) contingent indemnification obligations, (y) Obligations under any Guaranteed Cash Management Agreement as to which arrangements satisfactory to the
applicable Cash Management Bank have been made, and (z) Obligations under any Guaranteed Hedge Agreement as to which arrangements satisfactory to the applicable Hedge Bank have been made), (ii) that is sold or to be sold as part of or in
connection with any sale permitted hereunder or under any other Loan Document, or (iii) subject to Section 9.02(b), if approved, authorized or ratified in writing by the Required Lenders; (b) to subordinate any Lien on
any property granted to or held by the Administrative Agent under any Loan Document to the holder of any Liens on such property that are contractual rights of setoff relating to purchase orders and other agreements entered into with customers of
such Person in the ordinary course of its business; and (c) to release any Subsidiary Guarantor upon (i) the disposition of such Subsidiary Guarantor in a transaction permitted hereunder that causes such Subsidiary Guarantor to cease to be
a Subsidiary, (ii) the payment in full of all Obligations (other than (x) contingent indemnification obligations, (y) Obligations under any Guaranteed Cash Management Agreement as to which arrangements satisfactory to the applicable
Cash Management Bank have been made, and (z) Obligations under any Guaranteed Hedge Agreement as to which arrangements satisfactory to the applicable Hedge Bank have been made), or (iii) the redesignation of such Subsidiary as a
non-Material Subsidiary in accordance with the terms of Section 5.08. Upon request by the Administrative Agent at any time, the Required Lenders will confirm in writing the Administrative Agent’s authority to release any
Subsidiary Guarantor or release or subordinate its interest in particular types or items of property in accordance with the terms of this Article VIII. 
 Except as provided in the immediately above paragraph, any release of Subsidiary Guarantors will require the consent of the Required Lenders (including, without limitation, any amendment of Sections
3.16 or 5.08 or the definition of “Material Subsidiary”) except that any release of all or substantially all of the value of the Subsidiary Guaranty (other than as provided in the immediately above paragraph)
will require the written consent of each Lender. 
 No Cash Management Bank or Hedge Bank who obtains the benefit of the
provisions of this Agreement, or the Subsidiary Guaranty by virtue of the provisions hereof or of the Subsidiary Guaranty shall have any right to notice of any action or to consent to, direct or object to any action hereunder or under any other Loan
Document or otherwise other than in its capacity as a Lender and, in such case, only to the extent expressly provided in the Loan Documents. Without limitation of the foregoing, each such Cash Management Bank or Hedge Bank acknowledges that
(i) the exercise of rights and remedies under the Subsidiary Guaranty shall be taken solely by the Administrative Agent for the benefit of the Guaranteed Parties; and (ii) such Cash Management Bank or Hedge Bank, as the case may be, does
not have the right to independently pursue rights or remedies under the Subsidiary Guaranty. Notwithstanding any other provision of this Article VIII to the contrary, the Administrative Agent shall be required to verify the payment of,
or that other satisfactory arrangements have been made with respect to, Obligations arising under Guaranteed Cash Management Agreements and Guaranteed Hedge Agreements only if the Administrative Agent has received written notice of such Obligations,
together with such supporting documentation as the Administrative Agent may request, from the applicable Cash Management Bank or Hedge Bank, as the case may be.” 

(l) The Loan Agreement is amended by adding “SCHEDULE VI – Material Subsidiaries” thereto, which such
Schedule is attached hereto as Annex 1. 

  
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 ARTICLE 3. 
 REPRESENTATIONS AND WARRANTIES. 
 As a material inducement to the Administrative
Agent and Lenders to execute and deliver this Amendment, each Loan Party hereby represents and warrants to the Administrative Agent and the Lenders (with the knowledge and intent that the Administrative Agent and such Lenders are relying upon the
same in entering into this Amendment) the following: (a) the representations and warranties in the Loan Agreement and in all other Loan Documents are true and correct on the date hereof in all material respects, as though made on the date
hereof, except to the extent that such representations and warranties expressly relate solely to an earlier date (in which case such representations and warranties shall have been true and accurate as of such earlier date); (b) no Default or
Event of Default exists under the Loan Documents or will exist after giving effect to the transactions contemplated by this Amendment; (c) such Loan Party has the right and power, and has taken all necessary action to authorize it to execute,
deliver, and perform this Amendment and the Subsidiary Guaranty, each in accordance with its terms, and to consummate the transaction contemplated hereby and thereby; (d) this Amendment and the Subsidiary Guaranty have been duly executed and
delivered by the duly authorized officers of such Loan Party, and constitute legal, valid and binding obligations of such Loan Party, enforceable against such Loan Party in accordance with their respective terms, except as such enforceability may be
limited by (i) bankruptcy, insolvency, reorganization, moratorium or similar laws of general applicability affecting the enforcement of creditors’ rights and (ii) the application of general principles of equity (regardless of whether
such enforceability is considered in a proceeding in equity or at law); and (e) the execution and delivery of this Amendment and the Subsidiary Guaranty and the transactions contemplated hereby and thereby do not (i) conflict with or
result in any material breach or contravention of any provision of law, statute, rule or regulation to which such Loan Party is subject or any judgment, order, writ, injunction, license or permit applicable to such Loan Party so as to materially
adversely affect the assets, business or any activity of such Loan Party, (ii) conflict with any provision of any agreement or other instrument binding upon such Loan Party, and (iii) require any approval or consent of, or filing with, any
governmental agency or authority other than those already obtained. 
 ARTICLE 4. 

MISCELLANEOUS. 
 4.1 Effectiveness of this Amendment. This Amendment shall become effective, as of the Effective Date, upon the satisfaction of each of the following conditions: 

(a) the receipt by the Administrative Agent of (i) counterparts of this Amendment, duly executed by the Borrower, the
Subsidiary Guarantors and the Required Lenders, and (ii) counterparts of the Subsidiary Guaranty, duly executed by each Subsidiary Guarantor; 
 (b) the receipt by the Administrative Agent of such certificates of resolutions or other action, incumbency certificates and/or other certificates of authorized officers of each of the Loan Parties as the
Administrative Agent may require evidencing the identity, authority and capacity of the officer or officers of the Loan Parties executing this Amendment or any of the other Loan Documents delivered in connection herewith; 

(c) the receipt by the Administrative Agent of such documents and certifications as the Administrative Agent may
reasonably require to evidence that each of the Loan Parties is duly organized or formed, and that each of the Loan Parties is validly existing, in good standing and qualified to engage in business in its jurisdiction of organization and in each
other jurisdiction where its ownership, lease or operation of properties or the conduct of its business requires such qualification, except to the extent that failure to be so qualified in any such other jurisdiction could not reasonably be expected
to have a Material Adverse Effect; 

  
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 (d) the receipt by the Administrative Agent of a favorable opinion of
counsel to the Loan Parties, addressed to the Administrative Agent and each Lender, which opinion shall cover (i) the existence, qualification, and power of each Subsidiary Guarantor, (ii) the due authorization, execution, and delivery of
the Subsidiary Guaranty by the Subsidiary Guarantors, (iii) that the Subsidiary Guaranty is enforceable against the Subsidiary Guarantors, (iv) that no approvals or consents from third parties or Governmental Authorities (which have not
been obtained) are required for the execution, delivery, and performance of the Subsidiary Guaranty by the Subsidiary Guarantors, and (v) that the execution, delivery, and performance of the Subsidiary Guaranty by the Subsidiary Guarantors does
not conflict with their respective organizational documents, and be reasonably acceptable to the Administrative Agent. 
 (e) the receipt by the Administrative Agent of a certificate of an authorized officer of each of the Loan Parties either (A) attaching copies of all consents, licenses and approvals required in
connection with the execution, delivery and performance by such Loan Party and the validity against such Loan Party of the Loan Documents to which it is a party, and such consents, licenses and approvals shall be in full force and effect, or
(B) stating that no such consents, licenses or approvals are so required; 
 (f) the receipt by the
Administrative Agent of a duly completed Compliance Certificate signed the Chief Financial Officer of the Borrower, as of the last day of the fiscal quarter of the Borrower ended on June 30, 2011 (based upon the financial statements for the
fiscal quarter ending June 30, 2011), after giving effect to the Indebtedness under the 2011 Term Loan Agreement, and any repayment of Indebtedness with the proceeds thereof, evidencing pro forma compliance with each of the financial
covenants set forth in Section 6.06 of the Loan Agreement and with the covenant set forth in Section 5.08 of the Loan Agreement (assuming such covenant was in effect on June 30, 2011); 

(g) the Administrative Agent shall have received an executed copy of the First Amendment to the Revolver Facility, which,
among other things, shall include (i) a consent to the delivery of the Subsidiary Guaranty and the 2011 Term Loan Guarantees by the Material Subsidiaries and (ii) amendments to Sections 7.03 and 7.09 of the Revolver Facility which will
permit this Amendment and the delivery by the Subsidiary Guarantors of the Subsidiary Guaranty; 
 (h) the
Borrower shall have paid all fees and expenses of the Administrative Agent in connection with this Amendment or otherwise outstanding, including, without limitation, the reasonable fees and expenses of legal counsel to the Lender; and 

(i) no Default or Event of Default shall have occurred and be continuing. 

The Administrative Agent will promptly notify the Borrower and the Lenders of the effectiveness of this Amendment. 

4.2 Effect on Loan Documents. The Loan Agreement and all related Loan Documents shall remain unchanged and in full force
and effect, except as provided in this Amendment, and are hereby ratified and confirmed. On and after the Effective Date, all references to “Loan Agreement” or “Agreement” shall be to the Loan Agreement as herein amended. The
execution, delivery, and effectiveness of this Amendment shall not, except as expressly provided herein, operate as a waiver of any rights of the Lenders under the Loan Agreement or any Loan Documents, nor constitute a waiver under the Loan
Agreement or any other provision of the Loan Documents. 

  
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 4.3 Reference to Miscellaneous Provisions. This Amendment and the other
documents delivered pursuant to this Amendment are part of the Loan Documents referred to in the Loan Agreement, and the provisions relating to “this Agreement” or the “Loan Documents” as set forth in Article IX of the Loan
Agreement are incorporated herein by reference the same as if set forth herein verbatim. 
 4.4 Costs and
Expenses. The Borrower agrees to pay promptly the reasonable fees and expenses of counsel to the Administrative Agent for services rendered in connection with the preparation, negotiation, reproduction, execution, and delivery of this Amendment
and the other Loan Documents delivered in connection herewith. 
 4.5 Counterparts. This Amendment may be executed
in a number of identical counterparts, each of which shall be deemed an original for all purposes, and all of which shall constitute, collectively, one agreement; but, in making proof of this Amendment, it shall not be necessary to produce or
account for more than one such counterpart. It is not necessary that all parties execute the same counterpart so long as identical counterparts are executed by the Borrower, the Administrative Agent, and the Required Lenders. 

4.6 Parties. This Amendment binds and inures to the Borrower, the Administrative Agent, and the Lenders and their
respective successors and assigns. 
 4.7 Entirety. THIS WRITTEN AGREEMENT REPRESENTS THE FINAL AGREEMENT AMONG
THE PARTIES AND MAY NOT BE CONTRADICTED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS, OR SUBSEQUENT ORAL AGREEMENT OF THE PARTIES. THERE ARE NO UNWRITTEN ORAL AGREEMENTS AMONG THE PARTIES. 

IN WITNESS WHEREOF, the parties hereto have executed this Amendment in multiple counterparts, effective as of the Effective Date.

 REMAINDER OF THIS PAGE INTENTIONALLY
LEFT BLANK. 
 SIGNATURE PAGES TO
FOLLOW. 

  
 11 

 
					
	HARTE-HANKS, INC., as Borrower
		
	By:	 	/s/ Douglas C. Shepard
		 	Name:	 	Douglas C. Shepard
		 	Title:	 	 Executive Vice President &
 Chief Financial Officer

  

					
	
	ACKNOWLEDGED AND AGREED:
	
	Aberdeen Group, Inc., a Massachusetts corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks Data Technologies, Inc., a Delaware corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks Direct, Inc., a New York corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks Direct Marketing/Jacksonville, LLC, a Delaware limited liability company
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks Direct Marketing/Kansas City, LLC, a Delaware limited liability company
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer

 Signature Page to Second Amendment to Term Loan Agreement and Consent 

					
	Harte-Hanks Flyer, Inc., a Delaware corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	 Harte-Hanks Response Management/Austin, Inc.,
 a Delaware corporation

		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	 Harte-Hanks Response Management/Boston, Inc.,
 a Massachusetts corporation 

		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks Shoppers, Inc., a California corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks Stock Plan, Inc., a Delaware corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Harte-Hanks STS, Inc., a Delaware corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer

 Signature Page to Second Amendment to Term Loan Agreement and Consent 

					
	HTS, Inc., a Connecticut corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Sales Support Services, Inc., a New Jersey corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer
	
	Southern Comprint Co., a California corporation
		
	By:	 	/s/ Federico Ortiz
		 	Name:	 	Federico Ortiz
		 	Title:	 	Vice President & Treasurer

 Signature Page to Second Amendment to Term Loan Agreement and Consent 

 
					
	WELLS FARGO BANK, NATIONAL ASSOCIATION, as the Administrative Agent and a Lender
		
	By:	 	/s/ Nathan R. Rantala
		 	Name:	 	Nathan R. Rantala
		 	Title:	 	Director

 Signature Page to Second Amendment to Term Loan Agreement and Consent 

 
					
	Bank of America, N.A., as a Lender
		
	By:	 	/s/ Maria F. Maia
		 	Name:	 	Maria F. Maia
		 	Title:	 	Managing Director

  

					
	U.S. Bank National Association, as a Lender
		
	By:	 	/s/ Shawn M. Masterson
		 	Name:	 	Shawn M. Masterson
		 	Title:	 	Vice President

 Signature Page to Second Amendment to Term Loan Agreement and Consent 

 Annex 1 
 SCHEDULE VI 
 MATERIAL SUBSIDIARIES 

Aberdeen Group, Inc. 
 Harte-Hanks Data
Technologies, Inc. 
 Harte-Hanks Direct, Inc. 
 Harte-Hanks Direct Marketing/Jacksonville, LLC 
 Harte-Hanks Direct Marketing/Kansas City, LLC

 Harte-Hanks Flyer, Inc. 

Harte-Hanks Response Management/Austin, Inc. 

Harte-Hanks Response Management/Boston, Inc. 

Harte-Hanks Shoppers, Inc. 
 Harte-Hanks Stock
Plan, Inc. 
 Harte-Hanks STS, Inc. 

HTS, Inc. 
 Sales Support Services, Inc.

 Southern Comprint Co. 
 Annex 1 to Second Amendment to Term Loan Agreement and ConsentUnlimited Guaranty

 Exhibit 10.4 
 UNLIMITED GUARANTY 
 FOR VALUE RECEIVED, the sufficiency of which is hereby
acknowledged, and in consideration of credit and/or financial accommodation heretofore or hereafter from time to time made or granted to Harte-Hanks, Inc., a Delaware corporation (the “Borrower”) by the Guaranteed Parties (as
hereinafter defined), the undersigned Guarantor (whether one or more, the “Guarantor”, and if more than one, jointly and severally) hereby furnishes its guaranty of the Guaranteed Obligations (as hereinafter defined) as follows:

 1. Term Loan Agreement. The “Obligations” and all other capitalized terms not specifically defined
herein shall have the respective meanings provided therefor in that certain Term Loan Agreement dated as of August 16, 2011 (as amended, modified, supplemented or restated and in effect from time to time, the “Term Loan
Agreement”), by and among the Borrower, the lending institutions which are or may become parties thereto, and Bank of America, N.A., as administrative agent (in such capacity, the “Administrative Agent”) for itself and the
other Guaranteed Parties (as defined therein). 
 2. Guaranty. The Guarantor hereby absolutely and unconditionally
guarantees, as a guaranty of payment and performance and not merely as a guaranty of collection, prompt payment when due, whether at stated maturity, by required prepayment, upon acceleration, demand or otherwise, and at all times thereafter, of any
and all of the Obligations, whether for principal, interest, premiums, fees, indemnities, damages, costs, expenses or otherwise, of the Borrower to the Guaranteed Parties, and whether arising under the Term Loan Agreement or under any other Loan
Document, any Guaranteed Cash Management Agreement or any Guaranteed Hedge Agreement (including all renewals, extensions, amendments, refinancings and other modifications thereof and all costs, attorneys’ fees and expenses incurred by the
Guaranteed Parties in connection with the collection or enforcement thereof), and whether recovery upon the Obligations may be or hereafter become unenforceable or shall be an allowed or disallowed claim under any proceeding or case commenced by or
against the Guarantor or the Borrower under any Debtor Relief Laws, and including interest that accrues after the commencement by or against the Borrower of any proceeding under any Debtor Relief Laws (collectively, the “Guaranteed
Obligations”). The Administrative Agent’s books and records showing the amount of the Guaranteed Obligations shall be admissible in evidence in any action or proceeding, and shall be binding upon the Guarantor and conclusive for the
purpose of establishing the amount of the Guaranteed Obligations. This Guaranty shall not be affected by the genuineness, validity, regularity or enforceability of the Guaranteed Obligations or any instrument or agreement evidencing any Guaranteed
Obligations, or by the existence, validity, enforceability, perfection, non-perfection or extent of any collateral therefor, or by any fact or circumstance relating to the Guaranteed Obligations which might otherwise constitute a defense to the
obligations of the Guarantor under this Guaranty, and the Guarantor hereby irrevocably waives any defenses it may now have or hereafter acquire in any way relating to any or all of the foregoing. Anything contained herein to the contrary
notwithstanding, the obligations of the Guarantor hereunder at any time shall be limited to an aggregate amount equal to the largest amount that would not render its obligations hereunder subject to avoidance as a fraudulent transfer or conveyance
under Section 548 of the Bankruptcy Code of the United States or any comparable provisions of any similar federal or state law. 

 3. Representation and Warranties. The Guarantor represents and warrants that
(a) it is duly organized and in good standing under the laws of the jurisdiction of its organization and has full capacity and right to make and perform this Guaranty, and all necessary authority has been obtained; (b) this Guaranty
constitutes its legal, valid and binding obligation enforceable in accordance with its terms; (c) the making and performance of this Guaranty does not and will not violate the provisions of any applicable law, regulation or order, and does not
and will not result in the breach of, or constitute a default or require any consent under, any material agreement, instrument, or document to which it is a party or by which it or any of its property may be bound or affected; and (d) all
consents, approvals, licenses and authorizations of, and filings and registrations with, any governmental authority required under applicable law and regulations for the making and performance of this Guaranty have been obtained or made and are in
full force and effect. The Guarantor hereby makes, for itself and on behalf of its Subsidiaries, the representations and warranties contained in Article 5 of the Term Loan Agreement that relate to the Guarantor (in its capacity as a Subsidiary of
the Borrower and as a Loan Party) and/or its Subsidiaries (the “Representations and Warranties”) as if each such Representation and Warranty were set forth fully herein, and such Representations and Warranties are hereby
incorporated by reference and shall survive until payment in full of all of the Obligations. 
 4. Covenants. The
Guarantor hereby covenants that it will, and will cause its Subsidiaries to, comply with each of the covenants contained in Articles 6 and 7 of the Term Loan Agreement that relate to the Guarantor (in its capacity as a Subsidiary of the Borrower and
as a Loan Party) and its Subsidiaries (the “Covenants”) as if each such Covenant were fully set forth herein, and such Covenants are incorporated by reference. In addition, the Guarantor shall at all times be a direct or
indirect wholly-owned subsidiary of Harte-Hanks, Inc. except as a result of transactions permitted under the Term Loan Agreement 
 5. Representations True; Covenant Compliance; No Event of Default. Each of the Representations and Warranties made by the Guarantor for itself and on behalf of its Subsidiaries shall be true
as of the date as of which it was made and shall also be true at and as of the time of the making, continuation or conversion of any portion of the Term Loan under the Term Loan Agreement, with the same effect as if made at and as of that time
(except to the extent that such Representations and Warranties relate expressly to an earlier date). 
 6. No Setoff or
Deductions; Taxes; Payments. The Guarantor represents and warrants that it is organized and resident in the United States of America. The Guarantor shall make all payments hereunder without setoff or counterclaim and free and clear of and
without deduction for any taxes, levies, imposts, duties, charges, fees, deductions, withholdings, compulsory loans, restrictions or conditions of any nature now or hereafter imposed or levied by any jurisdiction or any political subdivision thereof
or taxing or other authority therein unless the Guarantor is compelled by law to make such deduction or withholding. If any such obligation (other than one arising with respect to taxes based on or measured by the income or profits of any Guaranteed
Party) is imposed upon the Guarantor with respect to any amount payable by it hereunder, the Guarantor will pay to the Guaranteed Parties, on the date on which such amount is due and payable hereunder, such additional amount in U.S. dollars as shall
be necessary to enable the Guaranteed Parties to receive the same net amount which the Guaranteed Parties would have received on such due date had no such obligation been imposed upon the Guarantor. The Guarantor will deliver promptly to the
Administrative Agent certificates or other valid vouchers 

  
 -2-

 
for all taxes or other charges deducted from or paid with respect to payments made by the Guarantor hereunder. The obligations of the Guarantor under this paragraph shall survive the payment in
full of the Guaranteed Obligations and termination of this Guaranty. 
 7. Rights of Guaranteed Parties. The Guarantor
consents and agrees that the Guaranteed Parties may, at any time and from time to time, without notice or demand, and without affecting the enforceability or continuing effectiveness hereof: (a) amend, extend, renew, compromise, discharge,
accelerate or otherwise change the time for payment or the terms of the Guaranteed Obligations or any part thereof; (b) take, hold, exchange, enforce, waive, release, fail to perfect, sell, or otherwise dispose of any security, if any, for the
payment of this Guaranty or any Guaranteed Obligations; (c) apply such security, if any, and direct the order or manner of sale thereof as the Administrative Agent and the Guaranteed Parties in their sole discretion may determine; and
(b) release or substitute one or more of any endorsers or other guarantors of any of the Guaranteed Obligations. Without limiting the generality of the foregoing, the Guarantor consents to the taking of, or failure to take, any action which
might in any manner or to any extent vary the risks of the Guarantor under this Guaranty or which, but for this provision, might operate as a discharge of the Guarantor. 
 8. Certain Waivers. The Guarantor waives (a) any defense arising by reason of any disability or other defense of the Borrower or any other guarantor, or the cessation from any cause whatsoever
(including any act or omission of any Guaranteed Party) of the liability of the Borrower; (b) any defense based on any claim that the Guarantor’s obligations exceed or are more burdensome than those of the Borrower; (c) the benefit of
any statute of limitations affecting the Guarantor’s liability hereunder; (d) any right to proceed against the Borrower or pursue any other remedy in the power of any Guaranteed Party whatsoever; (e) any benefit of and any right to
participate in any security now or hereafter held by any Guaranteed Party; and (f) to the fullest extent permitted by law, any and all other defenses or benefits that may be derived from or afforded by applicable law limiting the liability of
or exonerating guarantors or sureties. The Guarantor expressly waives all setoffs and counterclaims and all presentments, demands for payment or performance, notices of nonpayment or nonperformance, protests, notices of protest, notices of dishonor
and all other notices or demands of any kind or nature whatsoever with respect to the Guaranteed Obligations, and all notices of acceptance of this Guaranty or of the existence, creation or incurrence of new or additional Guaranteed Obligations.

 9. Obligations Independent. The obligations of the Guarantor hereunder are those of primary obligor, and not merely as
surety, and are independent of the Guaranteed Obligations and the obligations of any other guarantor, and a separate action may be brought against the Guarantor to enforce this Guaranty whether or not the Borrower or any other person or entity is
joined as a party. 
 10. Subrogation. The Guarantor shall not exercise any right of subrogation, contribution,
indemnity, reimbursement or similar rights with respect to any payments it makes under this Guaranty until all of the Guaranteed Obligations and any amounts payable under this Guaranty have been indefeasibly paid and performed in full. If any
amounts are paid to the Guarantor in violation of the foregoing limitation, then such amounts shall be held in trust for the benefit of the Guaranteed Parties and shall forthwith be paid to the Guaranteed Parties to reduce the amount of the
Guaranteed Obligations, whether matured or unmatured. 

  
 -3-

 11. Termination; Reinstatement. This Guaranty is a continuing and irrevocable
guaranty of all Guaranteed Obligations now or hereafter existing and shall remain in full force and effect until all Guaranteed Obligations and any other amounts payable under this Guaranty are indefeasibly paid in full in cash. Notwithstanding the
foregoing, this Guaranty shall continue in full force and effect or be revived, as the case may be, if any payment by or on behalf of the Borrower or the Guarantor is made, or any of the Guaranteed Parties exercises its right of setoff, in respect
of the Guaranteed Obligations and such payment or the proceeds of such setoff or any part thereof is subsequently invalidated, declared to be fraudulent or preferential, set aside or required (including pursuant to any settlement entered into by any
of the Guaranteed Parties in their discretion) to be repaid to a trustee, receiver or any other party, in connection with any proceeding under any Debtor Relief Laws or otherwise, all as if such payment had not been made or such setoff had not
occurred and whether or not the Guaranteed Parties are in possession of or have released this Guaranty and regardless of any prior revocation, rescission, termination or reduction. The obligations of the Guarantor under this paragraph shall survive
termination of this Guaranty. 
 12. Subordination. The Guarantor hereby subordinates the payment of all obligations and
indebtedness of the Borrower owing to the Guarantor, whether now existing or hereafter arising, including but not limited to any obligation of the Borrower to the Guarantor as subrogee of the Guaranteed Parties or resulting from the Guarantor’s
performance under this Guaranty, to the indefeasible payment in full in cash of all Guaranteed Obligations; provided, that so long as no Default or Event of Default has occurred or is continuing, the Borrower may make payments in respect of
indebtedness of the Borrower owing to the Guarantor to the extent permitted under the Term Loan Agreement. If the Guaranteed Parties so request, upon the occurrence and continuation of a Default or an Event of Default, any such obligation or
indebtedness of the Borrower to the Guarantor shall be enforced and performance received by the Guarantor as trustee for the Guaranteed Parties and the proceeds thereof shall be paid over to the Guaranteed Parties on account of the Guaranteed
Obligations, but without reducing or affecting in any manner the liability of the Guarantor under this Guaranty. 
 13. Stay
of Acceleration. In the event that acceleration of the time for payment of any of the Guaranteed Obligations is stayed, in connection with any case commenced by or against the Guarantor or the Borrower under any Debtor Relief Laws, or otherwise,
all such amounts shall nonetheless be payable by the Guarantor immediately upon demand by the Guaranteed Parties. 
 14.
Expenses. The Guarantor shall pay on demand all out-of-pocket expenses (including attorneys’ fees and expenses and the allocated cost and disbursements of internal legal counsel) in any way relating to the enforcement or protection of the
Guaranteed Parties’ rights under this Guaranty or in respect of the Guaranteed Obligations, including any incurred during any “workout” or restructuring in respect of the Guaranteed Obligations and any incurred in the preservation,
protection or enforcement of any rights of the Guaranteed Parties in any proceeding any Debtor Relief Laws. The obligations of the Guarantor under this paragraph shall survive the payment in full of the Guaranteed Obligations and termination of this
Guaranty. 
 15. Miscellaneous. No provision of this Guaranty may be waived, amended, supplemented or modified, except by
a written instrument executed by the Administrative Agent and the Guarantor. No failure by the Guaranteed Parties to exercise, and no delay in exercising, 

  
 -4-

 
any right, remedy or power hereunder shall operate as a waiver thereof; nor shall any single or partial exercise of any right, remedy or power hereunder preclude any other or further exercise
thereof or the exercise of any other right, power or remedy. The remedies herein provided are cumulative and not exclusive of any remedies provided by law or in equity. The unenforceability or invalidity of any provision of this Guaranty shall not
affect the enforceability or validity of any other provision herein. Unless otherwise agreed by the Administrative Agent and the Guarantor in writing, this Guaranty is not intended to supersede or otherwise affect any other guaranty now or hereafter
given by the Guarantor for the benefit of the Guaranteed Parties or any term or provision thereof. 
 16. Condition of
Borrower. The Guarantor acknowledges and agrees that it has the sole responsibility for, and has adequate means of, obtaining from the Borrower and any other guarantor such information concerning the financial condition, business and operations
of the Borrower and any such other guarantor as the Guarantor requires, and that none of the Guaranteed Parties has any duty, and the Guarantor is not relying on the Guaranteed Parties at any time, to disclose to the Guarantor any information
relating to the business, operations or financial condition of the Borrower or any other guarantor (the Guarantor waiving any duty on the part of the Guaranteed Parties to disclose such information and any defense relating to the failure to provide
the same). 
 17. Setoff. If an Event of Default shall have occurred and be continuing, the Guaranteed Parties may setoff
and charge from time to time any amount so due against any or all of the Guarantor’s accounts or deposits with the Guaranteed Parties. 
 18. Indemnification and Survival. Without limitation on any other obligations of the Guarantor or remedies of the Guaranteed Parties under this Guaranty, the Guarantor shall, to the fullest extent
permitted by law, indemnify, defend and save and hold harmless the Guaranteed Parties from and against, and shall pay on demand, any and all damages, losses, liabilities and expenses (including attorneys’ fees and expenses and the allocated
cost and disbursements of internal legal counsel) that may be suffered or incurred by the Guaranteed Parties in connection with or as a result of any failure of any Guaranteed Obligations to be the legal, valid and binding obligations of the
Borrower enforceable against the Borrower in accordance with their terms. The obligations of the Guarantor under this paragraph shall survive the payment in full of the Guaranteed Obligations and termination of this Guaranty. 

19. GOVERNING LAW; Assignment; Jurisdiction; Notices. THIS GUARANTY SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE
INTERNAL LAWS OF THE STATE OF NEW YORK. This Guaranty shall (a) bind the Guarantor and its successors and assigns, provided that the Guarantor may not assign its rights or obligations under this Guaranty without the prior written consent of
the Administrative Agent (and any attempted assignment without such consent shall be void), and (b) inure to the benefit of the Guaranteed Parties and their successors and assigns and the Guaranteed Parties may, without notice to the Guarantor
and without affecting the Guarantor’s obligations hereunder, assign, sell or grant participations in the Guaranteed Obligations and this Guaranty, in whole or in part. The Guarantor hereby irrevocably (i) submits to the non-exclusive
jurisdiction of any United States Federal or State court sitting in New York, New York in any action or proceeding arising out of or relating to this Guaranty, and (ii) waives to the fullest extent permitted by law

  
 -5-

 
any defense asserting an inconvenient forum in connection therewith. Service of process by any Guaranteed Party in connection with such action or proceeding shall be binding on the Guarantor if
sent to the Guarantor by registered or certified mail at its address specified below or such other address as from time to time notified by the Guarantor. The Guarantor agrees that any Guaranteed Party may disclose to any assignee of or participant
in, or any prospective assignee of or participant in, any of its rights or obligations of all or part of the Guaranteed Obligations any and all information in such Guaranteed Party’s possession concerning the Guarantor, this Guaranty and any
security for this Guaranty. All notices and other communications to the Guarantor under this Guaranty shall be in writing and shall be delivered by hand or overnight courier service, mailed by certified or registered mail or sent by telecopier to
the Guarantor at its address set forth below or at such other address in the United States as may be specified by the Guarantor in a written notice delivered to the Administrative Agent at such office as the Administrative Agent may designate for
such purpose from time to time in a written notice to the Guarantor. 
 20. WAIVER OF JURY TRIAL; FINAL AGREEMENT. TO THE
EXTENT ALLOWED BY APPLICABLE LAW, THE GUARANTOR AND EACH OF THE GUARANTEED PARTIES EACH IRREVOCABLY WAIVES TRIAL BY JURY WITH RESPECT TO ANY ACTION, CLAIM, SUIT OR PROCEEDING ON, ARISING OUT OF OR RELATING TO THIS GUARANTY OR THE GUARANTEED
OBLIGATIONS. THIS GUARANTY REPRESENTS THE FINAL AGREEMENT BETWEEN THE PARTIES AND MAY NOT BE CONTRADICTED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS, OR SUBSEQUENT ORAL AGREEMENTS BETWEEN THE PARTIES. THERE ARE NO UNWRITTEN ORAL AGREEMENTS BETWEEN THE
PARTIES. 
 Executed this 16th day of August, 2011. 
 [Signature Page Follows] 

  
 -6-

 IN WITNESS WHEREOF, intending to be legally bound, the parties hereto have caused
this Guaranty to be duly executed as of the date first above written. 
  

			
	Aberdeen Group, Inc., a Massachusetts corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	451 D Street, Suite 710
		 	Boston, MA 02210-1928
	
	 Harte-Hanks Data Technologies, Inc., a
 Delaware corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	25 Linnell Circle
		 	Billerica, MA 01821
	
	Harte-Hanks Direct, Inc., a New York corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	777 Township Line Rd.
		 	Yardley, PA 19067

  
 Signature Page
to Unlimited Guaranty – Term Loan 

 
			
	Harte-Hanks Direct Marketing/Jacksonville, LLC, a Delaware limited liability
company

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	7498 Fullerton St. Building 600
		 	Jacksonville, FL 32256
	
	Harte-Hanks Direct Marketing/Kansas City, LLC, a Delaware limited liability
company

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	7801 Nieman

			
		 	Shawnee, KS 66214
	
	Harte-Hanks Flyer, Inc., a Delaware corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	201 Kelsey Lane
		 	Tampa, FL 33619

  
 Signature Page
to Unlimited Guaranty – Term Loan 

 
			
	 Harte-Hanks Response Management/Austin,
 Inc., a Delaware corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	2800 Wells Branch Parkway
		 	Austin, TX 78728
	
	 Harte-Hanks Response Management/Boston,
 Inc., a Massachusetts corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	600 North Bedford Street
		 	East Bridgewater, MA 02333
	
	 Harte-Hanks Shoppers, Inc., a California
 corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	2830 Orbiter Street
		 	Brea, CA 92821

  
 Signature Page
to Unlimited Guaranty – Term Loan 

 
			
	 Harte-Hanks Stock Plan, Inc., a Delaware
 corporation

		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	9601 McAllister Freeway #610
		 	San Antonio, TX 78216
	
	Harte-Hanks STS, Inc., a Delaware corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	1525 NW 3rd Street, Suite 21
		 	Deerfield Beach, FL 33442
	
	HTS, Inc., a Connecticut corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	 1525 NW
3rd Street, Suite 21

Deerfield Beach, FL 33442

			
	
	Sales Support Services, Inc., a New Jersey corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	14950 F.A.A. Boulevard
		 	Fort Worth, TX 76155

  
 Signature Page
to Unlimited Guaranty – Term Loan 

 
			
	 Southern Comprint Co., a California
 corporation

			
		
	By:	 	 /s/ Federico
Ortiz

			
	Name:	 	Federico Ortiz

			
	Title:	 	Vice President & Treasurer

			
		
	Address:	 	2830 Orbiter
		 	Brea, CA 92821

  
 Signature Page
to Unlimited Guaranty – Term Loan 

			
	 Accepted and Agreed:

 

	 BANK OF AMERICA, N.A.,
 as Administrative Agent

		
	By:	 	 /s/ Maria F. Maia

			
	Name:	 	Maria F. Maia
	Title:	 	Managing Director

  
 Signature Page
to Unlimited Guaranty – Term Loan

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