Document:

ConAgra Foods, Inc. 2008 Performance Share Plan

 EXHIBIT 10.1 
 CONAGRA FOODS, INC. 
 2008 PERFORMANCE SHARE PLAN 
 Effective July 16, 2008, ConAgra Foods, Inc. (“Company”) hereby adopts the ConAgra Foods, Inc. 2008 Performance Share Plan
(“Plan”). Unless the context implies otherwise, capitalized terms used in this Plan have the meanings set forth in Section 16 below. 
 1.
Purpose. The purpose of the Plan is to foster and promote the long-term financial success of the Company and increase stockholder value by (a) motivating superior performance by means of Performance Shares, (b) encouraging
and providing for the acquisition of an ownership interest in the Company by Participants and (c) enabling the Company to attract and retain the services of a management team responsible for the long-term financial success of the Company. The
Plan supersedes the ConAgra Foods, Inc. Performance Share Plan that was adopted on May 29, 2006 (the “Prior Plan”). The terms of the Prior Plan shall continue to apply to all awards of Performance Shares made under and pursuant to the
Prior Plan. 
 2. Eligibility. The only persons eligible to participate in the Plan shall be those Participants selected by the Committee or
the Chief Executive Officer of the Company (“CEO”); provided, however, the CEO may only select, and assign a targeted number of Performance Shares to, individuals who are not Covered Employees (and who are not expected to become Covered
Employees by the time of payment of the Performance Shares). 
 3. Participation. Within 90 days of the commencement of each Performance
Period, the Committee and/or CEO shall select the individuals, if any, who shall participate in the Plan for the applicable Performance Period. The Committee and/or CEO shall assign a targeted number of Performance Shares to each selected
Participant for the Performance Period. Notwithstanding the preceding, the Committee or CEO may select additional Participants during the Performance Period and make an award to such Participants; provided, however, that no such additional
Participant shall be a Covered Employee (or an employee who is expected to be a Covered Employee by the time of payment of the Performance Shares) unless such additional Participant’s award does not begin until the next succeeding fiscal year,
or such additional Participant’s award is a General Award. 
 4. Grant of Awards – Establishment of Performance Goals. 
  

	 	4.1	Within 90 days of the commencement of each Performance Period, the Committee shall establish an award schedule that sets forth a range of Performance Targets and the related
Performance Shares that may be earned by each Participant. The Committee may establish different award schedules for different Participants and/or groups of Participants and/or for different executive levels. 

  

	 	4.2	Unless the Committee determines otherwise with respect to any General Award or Qualified Performance-Based Award, the range of Performance Targets that shall determine the
Performance Shares earned shall be based upon Company earnings before interest and taxes (EBIT) and Company return on average invested capital (ROAIC) measured over the Performance Period, each as defined in the definition section at the end of this
Plan. 

 5. Administration of the Plan. The Plan shall be administered by the Committee. The Committee by majority
action thereof, is authorized to prescribe, amend, and rescind rules and regulations relating to the Plan, to provide for conditions deemed necessary or advisable to protect the interest of the Company, and to make all other determinations necessary
or advisable for the administration and interpretation of the Plan in order to carry out its provisions and purposes. The Committee has full authority to construe and interpret the Plan and any instruments evidencing an award under the Plan.
Determinations, interpretations, or other actions made or taken by the Committee pursuant to the provisions of the Plan shall be final, binding, and conclusive for all purposes and upon all persons. Subject to the terms and conditions of this Plan,
the Committee and, as applicable, the CEO shall determine the Participants to whom awards are granted and the terms and conditions of such awards. The Committee may require each individual earning an award under the Plan to enter into an agreement
with the Company regarding the terms of the award and the employee’s employment. Except to the extent prohibited by applicable law or the applicable rules of a stock exchange, the Committee may delegate all or any portion of its
responsibilities and powers to any one or more of its members. 
 6. Earning of Awards. 
  

	 	6.1	Within 60 days after the end of each Performance Period, for each award that has been made subject to a Performance Target, the Committee shall determine whether, and to what
extent, the Performance Target for such Performance Period has been satisfied. 

  

	 	6.2	With respect to any Performance Target applicable to a Qualified Performance-Based Award, no Performance Shares will be delivered or considered earned until the Committee has made a
final written certification that a Performance Target established to ensure Code Section 162(m) compliance has been satisfied. In addition, prior to delivering the Performance Shares, the Committee shall complete the exercise of its Negative
Discretion, if desired. 

  

	 	6.3	In determining satisfaction of any Performance Target, the Committee shall measure performance in accordance with United States generally accepted accounting principles, if
applicable; provided that, the Committee may determine whether to include or exclude any material changes that occur during an applicable Performance Period, including, without limitation: (a) asset write-downs; (b) litigation or claim
adjudication, judgments or settlements; (c) the effect of changes in tax or accounting standards or principles, or other laws, regulations or provisions affecting reported results; (d) changes in business, operations, corporate or capital
structure; (e) extraordinary, unusual and/or nonrecurring items; (f) mergers, acquisitions or divestitures; and (g) foreign exchange gains and losses. In addition, the Committee may adjust any Performance Target for the Performance
Period as it deems equitable to recognize unusual or non-recurring events affecting the Company, changes in tax laws or accounting procedures, mergers and acquisitions and any other factors as the Committee may determine. In the case of Qualified
Performance-Based Awards, such exclusions and adjustments may only apply to the extent the Committee specifies in writing (not later than the time Performance Targets are required to be established) which exclusions and adjustments the Committee
will apply to determine whether a Performance Target has been satisfied, as well as an objective manner for applying them, or to the extent that the Committee determines that they may apply without adversely affecting the award’s status as a
Qualified Performance-Based Award. 

	 	6.4	If applicable tax and/or securities laws change to permit Committee discretion to alter the governing performance measures without obtaining stockholder approval of such changes,
the Committee shall have sole discretion to make such changes without obtaining stockholder approval. In addition, in the event that the Committee determines that it is advisable to grant General Awards, the Committee may make such grants without
satisfying the requirements of Code Section 162(m). 

 7. Distribution of Performance Shares Earned. Except as provided in
Section 8, Performance Shares earned hereunder shall be paid (i) after the end of the Performance Period, (ii) after the Committee has certified in writing that the material terms of this Plan were satisfied and that awards were
accurately computed according to the terms of the Plan, and (iii) on or before the later of (a) the fifteenth day of the third month that begins after the month containing the end of the Performance Period or (b) the fifteenth day of
the third month that begins after the end of the Participant’s tax year in which the end of the Performance Period occurs. All awards of Performance Shares hereunder, including dividend equivalent payments, shall be paid in shares of Stock,
with any fractional share equal to or greater than one-half share rounded up to the next whole share and any fractional share less than one-half share rounded down to the next whole share. 
 8. Termination of Employment  
  

	 	8.1	Termination for Reasons Other Than Death, Disability or Retirement A Participant who terminates employment with the Company and its Subsidiaries for any reason other
than death, Disability or Retirement shall forfeit all awards hereunder that have not been paid at the date of termination, whether earned or not. Notwithstanding the preceding, if the Committee in its sole and absolute discretion deems it to be
appropriate and in the best interest of the Company, the Committee may distribute Stock for all or some of the Performance Shares that are forfeited by a Participant (but only, in the case of a Qualified Performance-Based Award, to the extent the
award has been certified by the Committee to have been earned). Such Performance Shares shall be distributed to the Participant at the same time Performance Shares are distributed to other Participants who remain employed with the Company.

  

	 	8.2	Disability or Retirement. In the event of a Participant’s termination due to Disability or Retirement, a distribution shall be made of a pro rata share of the
Performance Shares that would have been earned for the full performance period (but only, in the case of a Qualified Performance-Based Award, to the extent the award has been certified by the Committee to have been earned), prorated based upon the
full number of fiscal years completed during the Performance Period as of the Participant’s termination date. Such Performance Shares shall be distributed to the Participant at the same time Performance Shares are distributed to other
Participants who remain employed with the Company. 

  

	 	 8.3
	 Death. In the event of a Participant’s death, a distribution shall be made of a pro rata share of the
targeted Performance Shares, based upon the full number of years completed during the Performance Period. The payment shall be made within 2 1/2 months after the date of death. 

 9. Dividends and Voting Rights. Upon the payment
of earned Performance Shares, the Participant shall receive additional shares of Stock representing dividend equivalents. The amount of dividend equivalents for each Performance Share earned shall equal the dividends 

 
paid on one share of Stock during the period between the beginning of the Performance Period and the date of distribution. A Participant shall not have
voting or any other rights with respect to any Performance Shares or with respect to the Stock until the Stock is delivered to the Participant. 
 10.
Payments Upon Change of Control. Upon a Change of Control, the Company may, at the Board’s, or the Human Resources Committee’s, as the case may be, sole and absolute discretion, pay the Participant all or a portion of the
Participant’s award hereunder. The amounts paid may be based upon (a) a proration of the Participant’s target Performance Shares, (b) a proration of the projected Performance Shares at the time of the Change of Control, or
(c) a pro rata amount computed at the end of the fiscal year. Any proration shall be based upon the number of completed months elapsed in the Performance Period through the date of the Change of Control. Any payments made under this
Section 10 shall be paid no later than the fifteenth day of the third month that begins after the later of (i) the end of the Participant’s tax year in which the Change in Control occurs or (ii) the end of the Company’s
fiscal year in which the Change in Control occurs. 
 11. Related Plans. Subject to the terms and conditions hereof, Qualified
Performance-Based Awards shall be made pursuant to the ConAgra Foods, Inc. Executive Incentive Plan (“EIP”) or any successor incentive plan approved by the Company’s stockholders, and to the extent necessary for compliance with Code
Section 162(m) for the tax deductibility of an award, the provisions of the EIP shall apply to the awards hereunder. Awards earned and Stock distributed hereunder shall be deemed granted and distributed under the ConAgra Foods 2006 Stock Plan
(“Stock Plan”) or any successor stock plan approved by the Company’s stockholders. To the extent not inconsistent with the provisions of this Plan, the provisions of the Stock Plan shall apply to this Plan and the awards hereunder.

 12. Miscellaneous Provisions. 
  

	 	12.1	Nontransferability of Awards. Except as otherwise provided by the Committee, no awards granted under the Plan may be sold, transferred, pledged, assigned, or otherwise
alienated or hypothecated, other than by will or by the laws of descent and distribution. 

  

	 	12.2	Beneficiary Designation. Each Participant under the Plan may from time to time name any beneficiary or beneficiaries (who may be named contingent or successively) to
whom any benefit under the Plan is to be paid or by whom any right under the Plan is to be exercised in case of his death. Each designation will revoke all prior designations by the same Participant, shall be in a form prescribed by the Committee,
and will be effective only when filed in writing with the Committee. In the absence of any such designation, awards outstanding at death will be paid to the Participant’s surviving spouse, if any, or otherwise to the Participant’s estate.

  

	 	12.3	No Guarantee of Employment or Participation. Nothing in the Plan shall interfere with or limit in any way the right of the Company or any Subsidiary to terminate any
Participant’s employment at any time, nor confer upon any individual any right to continue in the employ of the Company or any Subsidiary. No employee shall have a right to be selected as a Participant, or, having been so selected, to receive
any future awards or to continue as a Participant. 

  

	 	12.4	 Tax Withholding. The Company shall have the power to withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy
federal, state, 

	 	 
and local withholding tax requirements on any award under the Plan, and the Company may defer issuance of Stock until such requirements are satisfied. In the
alternative, the Committee may withhold shares of Stock that would otherwise be delivered to the Participant, having an aggregate fair market value, determined as of the date the obligation to withhold or pay taxes arises in connection with a
distribution, in the amount necessary to satisfy the minimum applicable withholding obligation. 

  

	 	12.5	Agreements with Company. An award under the Plan shall be subject to such terms and conditions, not inconsistent with the Plan, as the Committee may, in its sole and
absolute discretion, prescribe. The terms and conditions of any award to any Participant shall be reflected in such form of written document as is determined by the Committee or its designee. 

  

	 	12.6	Code § 409A. Unless the Committee expressly determines otherwise, Performance Shares are intended to be exempt from Code Section 409A as short-term deferrals
and, accordingly, the terms of any Performance Shares award shall be construed to preserve such exemption. To the extent the Committee determines that Code Section 409A applies to a particular award granted under the Plan, then the terms of the
award shall be construed to permit the award to comply with Code Section 409A. In the event that the Plan or any award shall be deemed not to comply with Code Section 409A, then neither the Company, the Committee, the Board nor its or
their designees or agents shall be liable to any Participant or other persons for actions, decisions or determinations made in good faith. 

  

	 	12.7	Unfunded Plan. The plan shall be unfunded and no trust is required to be established with respect to the Plan. Bookkeeping accounts may be established with respect to
Participants who are granted Performance Shares under the Plan, but any such accounts shall be used merely as a bookkeeping convenience. 

  

	 	12.8	Requirements of Law. The granting of Performance Shares and the issuance of shares of Stock shall be subject to all applicable laws, rules, and regulations, and to
such approvals by any governmental agencies or securities exchanges as may be required. 

  

	 	12.9	Changes in Stock. In the event of any change in the outstanding Stock by reason of any share dividend or split, recapitalization, merger, consolidation, spin-off
reorganization, combination or exchange of shares, or other similar corporate change, then the Committee shall adjust the number or kind of Performance Shares or target Performance Shares of a Participant or the measures of performance. Any such
adjustments shall be conclusive and binding for all purposes of the Plan. The Committee shall have full and final discretion to determine the manner in which such adjustment(s) are made. 

  

	 	12.10	Facility of Payments. If a Participant shall, at the time payment of an amount is due, be incapacitated so that he cannot legally receive or acknowledge receipt of the
payment, then the Committee, in its sole and absolute discretion, may direct that the payment be made to the legal guardian, attorney-in-fact or person with whom such recipient is residing, and such payment shall be in full satisfaction of the
Company’s obligation under the Plan with respect to such amount. 

	 	12.11	Governing Law. The Plan shall be construed and its provisions enforced and administered in accordance with the laws of the State of Delaware, without regard to the
principles of conflicts of laws, and in accordance with applicable federal laws. 

  

	 	12.12	Gender and Number. Where the context admits, words in any gender shall include any other gender, words in the singular shall include the plural and words in the plural
shall include the singular. 

  

	 	12.13	Severability. If any provision of the Plan shall be held illegal or invalid for any reason, such illegality or invalidity shall not affect the remaining parts of the
Plan, and the Plan shall be construed and enforced as if the illegal or invalid provision had not been included. 

  

	 	12.14	Binding Effect. The Plan shall be binding upon the Company, its successors and assigns, and Participants, their legal representatives, executors, administrators and
beneficiaries. 

 13. Compliance with Code Section 162(m). The Company intends that compensation under the Plan payable to
Covered Employees will, to the extent practicable, constitute qualified “performance-based compensation” within the meaning of Code Section 162(m), unless otherwise determined by the Committee. Accordingly, the provisions of the Plan
shall be administered and interpreted in a manner consistent with Code Section 162(m). If any provision of the Plan or any award that is granted to a Covered Employee does not comply or is inconsistent with the requirements of Code
Section 162(m), such provision shall be construed or deemed amended to the extent necessary to conform to such requirements. 
 14.
Indemnification. In addition to such other rights of indemnification as they may have as directors or as members of the Committee or otherwise, the members of the Committee shall be indemnified by the Company against reasonable
expenses, including attorneys’ fees, actually and necessarily incurred in connection with the defense of any action, suit or proceeding or in connection with any appeal therein, to which they or any of them may be a party by reason of any
action taken or failure to act under or in connection with the Plan or any award granted thereunder, and against all amounts paid by them in settlement thereof, provided such settlement is approved by independent legal counsel selected by the
Company, or paid by them in satisfaction of a judgment or settlement in any such action, suit or proceeding, except as to matters as to which the Committee member has been negligent or engaged in misconduct in the performance of his duties;
provided, that within 60 days after institution of any such action, suit or proceeding, a Committee member shall in writing offer the Company the opportunity, at its own expense, to handle and defend the same. 
 15. Amendment or Termination of Plan. The Board may, in its sole and absolute discretion and from time to time, amend, modify or terminate any or all of
the provisions of the Plan without providing any prior notice to Participants; provided, however, no amendment, modification or termination shall affect the rights of any Participant with respect to a previously granted award, without
the written consent of the Participant. However, notwithstanding the foregoing, the Committee shall have unilateral authority to amend the Plan and any award, without participant consent, to the extent necessary to comply with applicable laws, rules
or regulations or changes to applicable laws, rules or regulations (including but in no way limited to Code Sections 162(m) and 409A). 
 16.
Definitions. Whenever used in this Plan, the following terms shall have the respective meanings set forth below: 

	 	16.1	“Board” means the Board of Directors of the Company. 

  

	 	16.2	“Change of Control” means: 

  

	 	(i)	Individuals who constitute the Board (the “Incumbent Board”) cease for any reason to constitute at least a majority of the Board, provided that any person becoming a
director subsequent to the date hereof whose election, or nomination for election by the Company’s shareholders, was approved by a vote of at least a majority of the directors then comprising the Incumbent Board shall be, for purposes of this
Plan, considered as though such person were a member of the Incumbent Board; or 

  

	 	(ii)	Consummation of a reorganization, merger, or consolidation, in each case, with respect to which persons who were the shareholders of the Company immediately prior to such
reorganization, merger or consolidation do not, immediately thereafter, own more than fifty percent (50%) of the combined voting power entitled to vote generally in the election of directors of the reorganized, merged or consolidated
company’s then outstanding voting securities, or a liquidation or dissolution of the Company or of the sale of all or substantially all of its assets. 

  

	 	16.3	“Code” means the Internal Revenue Code of 1986, as amended. Any reference to a particular Code section herein shall be deemed to include all related regulations,
interpretations or other United States Department of Treasury guidance. 

  

	 	16.4	“Committee” means the Human Resources Committee of the Board, or its successor, or such other committee of the Board to which the Board delegates power to act under
or pursuant to the provisions of the Plan. 

  

	 	16.5	“Covered Employees” means a “covered employee” as defined in Code Section 162(m). 

  

	 	16.6	“Disability” means that the Participant, by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be
expected to last for a continuous period of not less than twelve months, is receiving income replacement benefits for a period of not less than three months under the Company’s long-term disability plan. 

  

	 	16.7	“EBIT” means earnings before interest and taxes. Unless determined otherwise by the Committee when granting an award, EBIT shall be calculated by adding
(i) interest expense, net and (ii) income tax expense, to (iii) income from continuing operations, as adjusted for unusual items. 

  

	 	16.8	“General Award” means an award that is not a Qualified Performance-Based Award. 

  

	 	16.9	 “Negative Discretion” means the discretion that the Committee may exercise to reduce (but not increase) the amount of the award that otherwise
would be payable in connection with the attainment of the Performance Target. This discretion may be applied in the event that exceptional circumstances arise which, in the judgment of the Committee, would result in payouts not consistent with the
intentions of the Committee at the inception of the plan or would 

	 	 
otherwise cause the plan to operate in a manner inconsistent with the best interests of the Company. 

  

	 	16.10	“Participant” shall mean any salaried employee of the Company who is chosen to participate in the Plan, as specified in Section 3. 

  

	 	16.11	“Performance Period” means the three consecutive fiscal years beginning with the first fiscal year for which the award is granted. 

  

	 	16.12	“Performance Shares” means an award granted under this Plan, in an amount determined by the Committee and specified in an award agreement, stated with reference to
a specified number of shares of Stock, that entitles the holder to receive shares of stock, subject to the terms of the Plan, any award agreement, and any other terms and conditions established by the Committee. 

  

	 	16.13	“Performance Target” means one or more specified performance goals that are used in determining awards and Performance Shares earned by Participants. In the case of
Qualified Performance-Based Awards, the Performance Target that is intended to permit the award to satisfy the performance-based exception to the deductibility limitation of Code Section 162(m) shall be stated as levels of, or growth or changes
in, one or more of the performance criteria approved by the Company’s stockholders in the Executive Incentive Plan or any successor stockholder-approved plan (which currently include earnings, earnings per share, growth in earnings per share,
achievement of annual operating profit plans, return on equity performance, return on capital, sales growth or similar financial performance measures as may be determined by the Committee). In the case of a General Award, the Committee may establish
a Performance Target that is based on categories of performance that are different than those set forth above. 

 If the
Committee makes the opportunity to receive an award subject to a particular Performance Target, the Committee shall adopt or confirm a written definition of that Performance Target at the time the Performance Target is established, provided that the
Committee retains the discretion to forgo such written definition in connection with a General Award. The Performance Target for an award may be described in terms of Company-wide objectives or objectives that are related to a specific division,
subsidiary, business unit, department, region, or function. A Performance Target may be defined relative to the performance of other corporations. If more than one individual performance goal is specified by the Committee in defining a Performance
Target, the Committee shall also specify, in writing, whether one, all or some other number of such goals must be attained in order for the Performance Target to be met. 
  

	 	16.14	“Qualified Performance-Based Award” means an award (or a specified portion of an award) to a Participant that is intended to satisfy the requirements for
“performance-based compensation” under Code Section 162(m). At the time award opportunities and Performance Targets are established for a Performance Period, the Committee shall designate in writing any award opportunity that is
intended to allow a Participant to receive (upon satisfaction of the Performance Target and subject to Negative Discretion) a Qualified Performance-Based Award. Any such designation is irrevocable. 

  

	 	16.15	 “Retirement” means termination of employment from the Company or a Subsidiary on or after the earlier of (i) the Participant attains age 65,
or (ii) the 

	 	 
Participant has at least ten years of service and has attained age 55. For purposes of this Plan, years of service shall include any additional years of
service provided to a Participant for pension purposes under the Company’s qualified or nonqualified retirement plan pursuant to the Participant’s written employment agreement with the Company or its Subsidiaries. If at the time of the
Participant’s Retirement circumstances exist that would allow the Company to terminate the Participant for Cause, the Participant, for purposes of this Plan, shall be deemed to have terminated employment for purposes other than Death,
Disability, or Retirement. 

  

	 	16.16	“ROAIC” means the Company’s return on average invested capital, after tax. Unless determined otherwise by the Committee when granting an award, ROAIC shall be
calculated by multiplying EBIT by 1 minus the Company’s tax rate and dividing this amount by average invested capital, all as adjusted for unusual items. Average invested capital is the twelve-month rolling average of total assets less cash and
cash equivalents and non-interest bearing liabilities. 

  

	 	16.17	“Stock” means the common stock of the Company, par value $5.00 per share. 

  

	 	16.18	“Subsidiary” means any corporation, partnership, joint venture or other entity in which the Company owns, directly or indirectly, 25% or more of the voting power or
of the capital interest or profits interest of such entity.Amended Balloon Promissory Note for $5,250,000 dated July 11, 2008

 Exhibit 10.1 
 THIS NOTE AMENDS AND CONTINUES THAT DEBT OBLIGATION EVIDENCED BY THAT CERTAIN BALLOON PROMISSORY NOTE DATED DECEMBER 4, 2007 IN THE ORIGINAL PRINCIPAL SUM OF SIX MILLION AND 00/100 DOLLARS ($6,000,000.00 U.S.) TO SUNSHINE MORTGAGE
INVESTORS, INC. HAVING AN OUTSTANDING PRINCIPAL BALANCE OF FIVE MILLION TWO HUNDRED FIFTY THOUSAND DOLLARS ($5,250,000.00 U.S.). 
 $5,250,000.00 U.S. 
 Jefferson County, Colorado 
 Effective as of July 5, 2008 
 THIS IS A BALLOON NOTE AND THE FINAL
PRINCIPAL PAYMENT OR THE PRINCIPAL BALANCE DUE UPON MATURITY IS $5,000,000.00 U.S. TOGETHER WITH ACCRUED INTEREST AND ALL ADVANCEMENTS. 
 AMENDED BALLOON PROMISSORY NOTE 
 For
value received, the undersigned, VCG HOLDING CORP., a Colorado corporation, with an address of 390 UNION BLVD., SUITE 540, LAKEWOOD, CO 80228 (herein “Maker” or “Makers”), hereby promises to pay to the order of
SUNSHINE MORTGAGE INVESTORS, INC., whose address is 780 N.E. 69TH STREET, APT. 2209, MIAMI, FL 33138, (hereinafter referred to along with each subsequent holder or holders of this Promissory Note, as “Holder”), the principal sum of FIVE MILLION TWO HUNDRED FIFTY THOUSAND DOLLARS ($5,250,000.00 U.S.), with interest thereon
from the date or dates of disbursement of the aforesaid principal sum, to be paid in lawful money of the United States of America, which shall be legal tender in payment of all debts and dues, public and private, at the time of payment.

 Interest shall accrue to the outstanding principal balance of this Promissory Note (“Note”) at a rate equal to
FOURTEEN percent (14.0%) per annum. Interest shall be computed on the basis of actual number of days per year for the actual number of days outstanding. 
 Interest only shall be payable on the 5th day of each month commencing on the 5th day of AUGUST, 2008, and continuing on the 5th day of each month thereafter until maturity. 
 Principal in the sum of TWO HUNDRED FIFTY THOUSAND DOLLARS ($250,000.00 U.S.) shall
be payable on the 5th day of JULY, 2009. 
 Principal and all remaining accrued interest shall be due and payable in full on the
5th day of DECEMBER, 2011 (the “Maturity Date”). 
  

					
	Promissory Note	  	1	  	Initials /s/ TL   _____

 The payment of this Note is secured by Escrow and Pledge Agreements, and Deeds of Trust and
Mortgages from Guarantors of this Note encumbering SIX (6) parcels of real property, recorded or to be recorded in the Public Records of Jefferson County, Kentucky, Arapahoe County, Colorado, Denver County, Colorado, St. Clair County,
Illinois, Tarrant County, Texas and Maricopa County, Arizona, and common stock of the Borrower, and Kenja II, Inc., a Florida corporation, together with such other instruments now or hereafter executed by Maker in favor of Holder, or
contemplated to be executed by Maker in favor of Holder in connection with the loan evidenced by this Note (“Security Documents”). Any default by Maker under the terms and conditions of the Security Documents shall constitute a default
hereunder. 
 In the event that title searches of the aforesaid properties reveal liens undisclosed to Holder on the Real Estate
Schedule previously delivered by Maker, the Maker shall pay down an amount equivalent to said additional liens within thirty (30) days of receipt of the title search(es), failure of which shall constitute a default hereunder. 
 Payments received under this Note shall be applied (a) first to late charges and sums due and payable under this Note and the Security Documents
other than principal or interest such order as Holders may determine; (b) second, to accrued and unpaid interest; and (c) third, to principal. 
 I will make my monthly payments as follows: U.S. $61,250.00 to SUNSHINE MORTGAGE
INVESTORS, INC., whose address is 780 N.E. 69TH STREET, APT. 2209, MIAMI, FL 33138. Notwithstanding
the foregoing, the monthly payment shall be adjusted upon prepayments. 
 If (a) Maker fails to pay, in full, in good cleared
funds, within five (5) days of when due, any installments of principal, interest or any other sums payable under this Note; (b) Maker fails to otherwise strictly perform, comply with and abide by all Maker’s other agreements and
covenants in this Note; or (c) Maker defaults in the performance of its obligations, covenants or agreements under the Security Documents, then the entire principal sum outstanding and all accrued interest shall at once become due and payable,
without notice, at the option of the Holder of this note. Failure to exercise this option shall not constitute a waiver of the right to exercise the same at any other time. The principal of this Note, and any part thereof, and all accrued interest,
if any, shall bear interest at the maximum legal rate of interest chargeable under applicable law after maturity or default until paid. In the event there is no maximum rate applicable or in the event such maximum rate is otherwise indeterminable,
it is agreed that such rate shall be eighteen percent (18%) per annum. All parties liable for the payment of this Note agree to pay Holders hereof reasonable attorneys’ fees (including appeals) for the services of counsel employed after
maturity or default to collect this Note, or to protect or enforce the security hereto, whether or not suit is brought. 
 If Maker fails to
pay any installment of principal or interest or any other sum payable under this Note within five (5) days of when the same is due, then the Holder shall be entitled to collect a “Late Charge” in the amount of $500.00 to cover the
reasonably anticipated additional costs of handling late payments. Acceptance of any Late Charge shall not constitute a waiver of any default and shall not prevent Holder from exercising any other rights of Holder under this Note or the Security
Documents. 
  

					
	Promissory Note	  	2	  	Initials /s/ TL   _____

 I have the right to make payments of principal at any time before they are due. A payment of principal
only is known as a “prepayment.” When I make a prepayment, I will tell the Note Holders in writing that I am doing so. I may make a full prepayment or partial prepayments without paying any prepayment charge. The Note Holder will use all
of my prepayments to reduce the amount of principal that I owe under this Note. If I make a partial prepayment, there will be no changes in the due date or in the amount of my monthly interest payment unless the Note Holder agrees in writing to
those changes. 
 Nothing herein contained, nor any transaction related hereto, shall be construed or so operate to require Makers or any
other person liable for repayment of same, to pay interest at a greater rate than is lawful in such case to contract for, or to make any payment, or to do any act contrary to law. Should any interest or other charges paid in connection with the loan
evidenced by this Note by Maker or any parties liable for the payment of this Note result in the computation or earning of interest in excess of the maximum rate of interest which is legally permitted under the laws of the State of Florida, then any
and all excess shall be and the same is hereby waived as interest by Holder hereof, and any and all such excess paid shall be automatically credited first against and in reduction of the principal balance due under this Note or, at the option of
Maker, paid by Holder to the Maker or any parties liable for the payment of this Note. 
 If any clause or provision herein contained shall
be unenforceable under applicable law, in whole or in part, then such clause or provision or part thereof shall only be inoperative as though not contained herein and the remainder of this Note shall remain operative and in full force and effect.

 The remedies of Holder, as provided herein and in the Security Documents, shall be cumulative and concurrent and may be pursued
singularly, successively, or together at the sole discretion of Holders and may be exercised as often as occasion therefore shall arise. No act of omission or commission of Holders, including specifically any failure to exercise any right, remedy or
recourse shall be effective unless it is set forth in a written document executed by Holders and then only to the extent specifically recited therein. A waiver or release with reference to one event shall not be construed as a bar to or as a waiver
or release of any subsequent right, remedy, or recourse as to any subsequent event. 
 Makers and all sureties, endorsers and guarantors of
this Note hereby (a) waive demand, presentment for payment, notice of nonpayment, protest, notice of protest, and all other notices, filing of suit, and diligence in collecting this Note, in enforcing any of the security rights or in proceeding
against any of the property covered by the Security Documents; (b) agree that Holder shall not be required first to institute any suit or to exhaust his, their or its remedies against Maker or any other person or party to become liable
hereunder or against the mortgaged property in order to endorse payment of this Note; (c) consent to any extension, rearrangement, renewal, or postponement of time of payment of this Note and to any other indulgence with respect thereto without
notice, consent or consideration to any of them; and (d) agree that, notwithstanding the occurrence of any of the foregoing (except the express written release by Holder of any such person), they shall be and remain jointly and severally,
directly, and primarily liable for all sums due under this Note, and the other Security Documents. 
  

					
	Promissory Note	  	3	  	Initials /s/ TL   _____

 In the event of any sale, transfer, conveyance or encumbrance of the property encumbered by the Security
Documents securing this Note or any interest therein, or the sale, conveyance or pledge of any interest of Maker to any other entity, individual, firm, partnership or corporation, the entire principal indebtedness hereunder, together with any and
all interest accrued thereon, shall become due and payable immediately. 
 Whenever used in this Note, the singular number shall include the
plural, the plural, the singular, and the masculine shall include the feminine and the neuter, and the words “Maker”, “Co-Maker” and “Holder” shall be deemed to include Maker, Co-Maker and Holder named in the opening
paragraph of this Note and their respective successors and assigns, if any. It is expressly understood and agreed that Holder shall never be construed for any purpose as a partner, joint venturer, co-principal, or associate of Maker, Co-Maker, or of
any person or party claiming by, through, or under Maker or Co-Maker in the conduct of their respective businesses. 
 This Note is executed
and delivered in the State of Florida and shall be construed by and enforced in accordance with the laws of the State of Florida. 
 MAKER
AND HOLDER HEREBY KNOWINGLY, VOLUNTARILY AND INTENTIONALLY WAIVE THE RIGHT EITHER MAY HAVE TO A TRIAL BY JURY IN RESPECT TO ANY LITIGATION BASED HEREON, OR ARISING OUT OF, UNDER OR IN CONNECTION WITH THIS NOTE, THE MORTGAGE, THE COMMITMENT OR ANY OF
THE OTHER SECURITY DOCUMENTS, OR ANY COURSE OF CONDUCT, COURSE OF DEALING, STATEMENTS (WHETHER VERBAL OR WRITTEN) OR ACTIONS OF EITHER PARTY. THIS PROVISION IS A MATERIAL INDUCEMENTFOR THE HOLDER EXTENDING CREDIT TO MAKER. 
 THIS IS A BALLOON NOTE SECURED BY SECURITY DOCUMENTS AND THE FINAL PRINCIPAL PAYMENT OR THE PRINCIPAL BALANCE DUE UPON MATURITY IS $5,000,000.00
TOGETHER WITH ACCRUED INTEREST AND ALL ADVANCEMENTS. 
 [INTENTIONALLY LEFT BLANK] 
 [SIGNATURE PAGE FOLLOWS] 
  

					
	Promissory Note	  	4	  	Initials /s/ TL   _____

 IN WITNESS WHEREOF, this Mortgage has been executed on the date first above written. 
  

									
	 Signed, sealed and delivered
 in the presence
of:
	 		 	“MAKER”
		 		 	VCG HOLDING CORP., a Colorado corporation
					
		 		 		 	By:	 	/s/ Troy Lowrie
	 /s/ Tenicia Bradley
	 		 	Name:	 	Troy Lowrie
	Print Name: Tenicia Bradley	 		 	Title:	 	Chief Executive Officer
				
	/s/ Karen Stenson	 		 		 	
	Print Name: Karen Stenson	 		 		 	

 STATE OF COLORADO 
 COUNTY OF JEFFERSON 
 The foregoing instrument was acknowledged before me this 11th day of July, 2008, by TROY LOWRIE, as Chief Executive
Officer of VCG HOLDING CORP., a Colorado corporation, on behalf of the corporation. 
  

					
		 		 	/s/ Lois Jean Holmes
		 		 	Signature of Notary Public
	AFFIX NOTARY STAMP	 		 	Lois Jean Holmes
	  
 (NOTARY STAMP: LOIS JEAN HOLMES, NOTARY PUBLIC, STATE OF COLORADO,
MY COMMISSION EXPIRES APRIL 15, 2011)
	 		 	(Print Notary Name)
	 		 	My Commission Expires: 04/15/2011
	 		 	Commission No.:19994009135
	 		 	 x  Personally known, or

	 		 	  ̈   Produced Identification

	 		 	Type of Identification Produced
	 		 	_______________________________________

  

					
	Promissory Note	  	5	  	Initials /s/ TL   _____

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