Document:

EX-10.2

 Exhibit 10.2 

AMENDED AND RESTATED 
 LICENSE
AGREEMENT 
 BY AND BETWEEN 

CBS BROADCASTING INC. 
 AND 

CBS OUTDOOR AMERICAS INC. 
 DATED
AS OF JULY 16, 2014 

 LICENSE AGREEMENT 

This AMENDED AND RESTATED LICENSE AGREEMENT, dated as of July 16, 2014 (this “Agreement”), is by and between CBS
Broadcasting Inc., a Delaware corporation, and CBS Outdoor Americas Inc., a Maryland corporation (the “Licensee”), and amends and restates and supersedes in its entirety the License Agreement, dated as of April 2, 2014, by and
between CBS Broadcasting Inc. and CBS Outdoor Americas Inc. The Licensor and the Licensee are herein referred to individually as a “Party” and collectively as the “Parties.” Unless otherwise defined in this Agreement, all
capitalized terms used in this Agreement shall have the meaning set forth in the Master Separation Agreement, dated as April 2, 2014, by and between CBS Corporation, a Delaware corporation (“CBS”) and Outdoor Americas (as
amended, modified or supplemented from time to time in accordance with its terms, the “Separation Agreement”). 

RECITALS 
 WHEREAS, on
April 2, 2014, CBS caused the Licensee, then an indirect wholly owned subsidiary of CBS, to issue shares of Outdoor Americas Common Stock in an initial public offering (the “IPO”); 

WHEREAS, CBS presently owns approximately 81% or more of the outstanding shares of Outdoor Americas Common Stock; 

WHEREAS, CBS presently intends to distribute the Outdoor Americas Common Stock held by CBS in one or more transactions that collectively have
the effect that all or a substantial part of the shares of Outdoor Americas Common Stock held by CBS are distributed to all or some of the stockholders of CBS, whenever such transaction(s) shall occur (such transactions, collectively, the
“Split-Off”); 
 WHEREAS, the Licensor is the registered proprietor of the Trademarks, and it or its Affiliates is the
registered proprietor of the Domain Names or, in either case, it or its Affiliates have been licensed or otherwise authorized to deal with them and is permitted and able to license or sub-license the relevant rights to the Licensee on the terms of
this Agreement; 
 WHEREAS, the Parties desire to amend and restate this Agreement to set forth the terms and conditions by which the
Licensor licenses or sub-licenses its rights, title, and interest in and to the Trademarks and licenses or sub-licenses its rights, title, and interest in and to, and causes its Subsidiaries to license or sub-license their rights, title, and
interest in and to, the Domain Names on the terms set out herein to the Licensee on a transition basis for the purpose of allowing the Licensee to wind-down its use of the Trademarks and Domain Names in connection with the IPO and the Split-Off; and

 NOW, THEREFORE, in consideration of the premises and the covenants and agreements contained herein, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, intending to be legally bound, the Parties hereto agree as follows: 

  
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	1	Definitions and Interpretations 

 1.1 In this Agreement, the following terms shall have
the meaning assigned to them: 
 (a) “Brand Guidelines” means the brand guidelines attached at Schedule 3 of this Agreement;

 (b) “Contract Counterparties” means those third parties with whom the Licensee or its Affiliates has a current contract
for the sale of outdoor advertising space as of the IPO Closing Time; 
 (c) “Domain Names” means the domain names listed in
Schedule 1A – Schedule 1D (or as may by written agreement (including, but not limited to, the Licence Agreement of Trade Mark and Domain Name dated May 7, 2014 by and between CBS Broadcasting Inc. and CBS Outdoor LLC) of the parties be
deemed added to that schedule); 
 (d) “Licensed Property” means the Trademarks and Domain Names; 

(e) “Sites” means those sites at which the Outdoor Americas Business provides outdoor advertising space to their customers at
the IPO Closing Time, together with any further additional sites which are offered to the Licensee during the Term pursuant to the terms of any of its contracts with the Contract Counterparties; and 

(f) “Trademarks” means all of the trademarks listed in Schedule 2. 

 

	2	Grant of Rights 

 2.1 The Licensor (on behalf of itself and its Subsidiaries) hereby
grants to the Licensee a non-exclusive royalty-free license to: 
 (a) Use the Licensor’s “CBS OUTDOOR” Trademarks as part of
(i) registered and unregistered business names, (ii) registered company names and (iii) Domain Names, in each case, to the extent in use as of the IPO Closing Time in the conduct of the Outdoor Americas Business (including the natural
extension and evolution thereof during the General Term (as defined below)); 
 (b) Use the Trademarks as trademarks in the Outdoor Americas
Business (other than as a physical badge on Sites), to the extent in use as of the IPO Closing Time in the conduct of the Outdoor Americas Business (including the natural extension and evolution thereof during the General Term); and 

(c) Use the Trademarks as a physical badge on Sites , to the extent in use as of the IPO Closing Time in the conduct of the Outdoor Americas
Business (including the natural extension and evolution thereof during the Site Term (as defined below)). 
 2.2 Licensee may not license or
authorize third parties to use the Trademarks unless to grant limited sub-licenses to its Affiliates, the Contract Counterparties or third party operators and/or owners of Sites in each case to the extent required in connection with the operation,
marketing and promotion of the Outdoor Americas Business. Notwithstanding the grant of any sub-licenses, the Licensee shall remain liable for compliance with all its obligations under this Agreement. Without the prior written consent of Licensor
(not to be unreasonably withheld), the Licensee shall not use the Licensed Property on sites other than those identified herein. 

  
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 2.3 All rights not expressly granted by the Licensor to the Licensee pursuant to this Agreement
are reserved without exception or limitation. The Licensee hereby acknowledges that Licensor’s CBS and Eye Design trademarks are famous and CBS and its Affiliates, including Licensor, use such marks on their respective websites and in certain
domain names and use by the CBS and its Affiliates, including Licensor, of its CBS and Eye Design marks for activities other than the Outdoor Americas Business will not be a breach of any of its obligations under this Agreement. The Licensee hereby
acknowledges that the Licensor may use the Trademarks in any manner, including promotion of its non-outdoor advertising businesses on outdoor advertising. 
  

	3	Term 

 3.1 This Agreement shall terminate as follows: 

(a) except as otherwise set forth in this Agreement, the licenses granted by Sections 2.1(a) and 2.1(b) of this Agreement (and all terms of
this Agreement related to such licenses) shall terminate automatically without the need for action by either Party on December 31, 2014 (the “General Term”); and 

(b) the licenses granted by Section 2.1(c) of this Agreement (and all terms of this Agreement related to such licenses) shall terminate
automatically without the need for action by either Party on March 31, 2016 (the “Site Term”). 
  

	4	Licensee’s Use of the Trademarks 

 4.1 The Licensee shall use the Trademarks in
accordance with the Brand Guidelines together with any further or alternative branding guidelines as may reasonably be stipulated by the Licensor from time to time and shall observe all directions given by the Licensor as to colors and size of the
representation of the Trademarks in connection with the operation of the Outdoor Americas Business or any advertising or marketing thereof. 

4.2 If Licensee becomes aware of any existing uses of the Trademarks in the Outdoor Americas Business as of the IPO Closing Time that do not
conform to the Brand Guidelines (“Non-Conforming Existing Uses”), Licensee shall promptly alert Licensor. Licensor shall have the option to request that Licensee conform such Non-Conforming Existing Uses to the Brand Guidelines;
provided, that if Licensor permits Licensee to continue to use the Non-Conforming Existing Uses, Licensee shall not expand the Non-Conforming Existing Use beyond such use. 

4.3 Licensor or its designee will have the right to inspect the Outdoor Americas Business operations conducted in connection with the
Trademarks during regular business hours and upon reasonable notice in order to assure that the provisions of this Agreement are being observed. In connection with foregoing, Licensee agrees to cooperate with reasonable requests from Licensor to
send to Licensor photographs of sample marketing material, Sites and other displays of the Trademarks during the Term. 

  
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 4.4 In using the Trademarks, the Licensee shall: 

(a) maintain such quality standards for the Outdoor Americas Business that are in place as of the IPO Closing Time; 

(b) at all times seek to maintain their distinctiveness and the Licensee shall not do, or omit to do, any act which may render the Trademarks
generic or invalid; 
 (c) not perform any act which may reasonably be expected to be materially inconsistent with the goodwill or reputation
of the Licensed Property; and 
 (d) not make any representation or do any act which may be taken to indicate that it has any right, title or
interest in or to the ownership of any of the Licensed Property other than the licensed rights conferred by this Agreement. 
 4.5 The
Licensee shall cause to appear on all marketing and promotional materials on or in connection with which the Trademarks is used the following legend: 

“CBS® is a Registered Trademark of CBS Broadcasting Inc. All Rights
Reserved.” 
 and/or such legends, markings, and notices as the Licensor may reasonably request in order to give appropriate notice of any trademark,
trade name or other rights therein. 
 4.6 During the General Term, the Licensor shall cooperate with Licensee to enable the Domain Names to
be directed to the appropriate servers for the websites relating to the Outdoor Americas Business. The parties shall cooperate to achieve re-direction of the Domain Names prior to the expiration of the General Term. 

4.7 The Licensee will, during the General Term, use its reasonable best efforts to reduce its usage of the Licensed Property for which a
license is granted pursuant to either Section 2.1(a) or 2.1(b) of this Agreement such that, as at the expiration of the General Term, it will have ceased using any of the Licensed Property for which a license is granted pursuant to either
Section 2.1(a) or 2.1(b) of this Agreement. 
 4.8 The Licensee will, during the Site Term, use its reasonable best efforts to reduce
its usage of the Licensed Property for which a license is granted pursuant to Section 2.1(c) of this Agreement such that, as at the expiration of the Site Term, it will have ceased using any of the Licensed Property for which a license is
granted pursuant to Sections 2.1(c) of this Agreement. 
 4.9 The Licensee is not permitted to adopt any new visual representation of the
Trademarks in a form that is not already in use by the Outdoor Americas Business. 
  

	5	Ownership 

 5.1 The Licensee acknowledges that nothing contained in this Agreement shall
give the Licensee any right, title or interest in or to the Licensed Property, or any right to use them in any territory save as expressly granted in this Agreement. The Licensee will not claim any rights in the Licensed Property or apply to
register the Licensed Property or any confusingly similar name or mark whether alone or in combination with any other name or mark or otherwise in any territory. 

  
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 5.2 Any goodwill derived by, and any rights acquired by the Licensee from the use of the
Trademarks or any derivatives thereof shall accrue to the Licensor (or its successors in title). At the request and expense of the Licensor, the Licensee shall execute all documents or take such action that is reasonably necessary to assign such
goodwill and/or rights to the Licensor or otherwise to confirm Licensor’s ownership of the Licensed Property. 
 5.3 The Licensee
agrees that it shall at no time prior to the expiration of this Agreement use or authorize the use of or apply to register any copyright, trademark, trade name, domain name or other designation identical to or similar to the Licensed Property. The
Licensee agrees that the Licensor will, in its sole cost and discretion, clear, file, maintain and defend any and all applications and resulting registrations worldwide for the Licensed Property until the termination of this Agreement. The Licensee
further agrees to abide by all reasonable clearance, filing and maintenance decisions made by the Licensor in connection with this Agreement, to execute any other documents or other materials the Licensor may reasonably request in furtherance of the
purpose of this Agreement, and to cooperate with the Licensor in connection therewith, as requested. 
 5.4 If, in breach of this Agreement,
the Licensee registers, or applies to register, any copyright, trademark, trade name, domain name or other designation identical to or similar to the Licensed Property, it shall immediately, with full title guarantee, transfer the registration or
application to the Licensor, subject to reimbursement of the Licensee’s costs by the Licensor. 
 5.5 The Licensee agrees that it will
not, and it will cause its Affiliates to not, use or authorize the use of or apply to register any copyright, trademark, trade name, domain name or other designation identical to or similar to the Licensed Property. 

 

	6	Licensor obligations 

 6.1 The Licensor shall be required (a) during the General
Term to maintain all registrations for the Trademarks that exist as of the IPO Closing Time for which a license is granted pursuant to either Section 2.1(a) or 2.1(b) of this Agreement and (b) during the Site Term to maintain all
registrations for the Trademarks that exist as of the IPO Closing Time for which a license is granted pursuant to Section 2.1(c) of this Agreement. 
  

	7	Warranties 

 7.1 Each Party warrants and represents to the other that it has the full
right, power and authority to execute and perform the obligations of this Agreement. 
 7.2 The Licensor warrants and represents to the
Licensee that: 
 (a) it (or one of its Subsidiaries) holds all such rights and interest in the Licensed Property as are required to permit
Licensor to enter into this Agreement; and 

  
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 (b) so far as the Licensor is aware, the Licensee’s use of the Licensed Property in
connection with the Outdoor Americas Business does not and will not infringe or violate any other person or entity’s Intellectual Property Rights or proprietary rights of any kind. 

 

	8	Taxes 

 8.1 Licensee shall be responsible for, pay and promptly reimburse the Licensor
for any sales tax, value-added tax, goods and services tax or similar excise tax required to be paid or withheld by Licensor (or one of its Subsidiaries) in connection with this Agreement or the performance thereof, subject to the receipt of a valid
tax invoice (if required by applicable law). 
  

	9	Further Assurance 

 9.1 Each Party shall, at the cost and the request of the other Party
and at any time after the IPO Closing Time, execute such documents and perform such acts as the other Party may reasonably require for the purpose of giving effect to this Agreement. 

 

	10	Infringement 

 10.1 The Licensee shall, as soon as it becomes aware thereof, give the
Licensor full particulars of any use or proposed use by any other person of a trade name, trademark, domain name or get-up of goods or mode of promotion or advertising which amounts or might amount either to: (i) infringement of;
(ii) passing-off or unfair competition in relation to; or (iii) breach of any analogous or comparable right of the Licensor’s rights in relation to, the Licensed Property or the Licensee’s rights under this Agreement. 

10.2 If the Licensee becomes aware that any other person alleges that the Licensed Property is invalid or that use of the Licensed Property
infringes any rights of the Licensor or that the Licensed Property may be susceptible to challenge, the Licensee shall provide the Licensor with the particulars thereof. 

10.3 The Licensor may, in its sole discretion, commence or prosecute any claims or suits to protect its rights hereunder, and the Licensee
agrees to cooperate fully with Licensor and Licensor shall be responsible for reimbursing the Licensee for any and all documented costs reasonably incurred by the Licensee in providing such assistance to the Licensor. 

 

	11	Termination 

 11.1 Either Party (the “Non-Defaulting Party”) may
forthwith terminate this Agreement by notice to the other Party (the “Defaulting Party”) in the event that: 
 (a) the
Defaulting Party is wound up, files a petition in bankruptcy or is adjudicated a bankrupt, becomes unable to pay its debts when due, becomes insolvent, has a receiver, administrator, liquidator or similar appointed over its assets, makes any
assignment for the benefit of its creditors or an arrangement pursuant to any insolvency law or anything analogous occurs in any jurisdiction; 

  
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 (b) the Defaulting Party fails to comply with any of its material obligations pursuant to this
Agreement and does not remedy the same (if capable of being remedied) within thirty (30) days of receipt of notice in writing from the Non-Defaulting Party specifying the failure and demanding that it be remedied; or 

(c) the Licensee alone or with others seeks a declaration or other order from the court or other authority having competent jurisdiction that
the registration of any of the Licensed Property is invalid or otherwise attacks the validity of the Licensed Property. 
 11.2 Upon any
expiration of the General Term or any termination of this Agreement, all rights to use any Licensed Property granted herein pursuant to either Section 2.1(a) or 2.1(b) of this Agreement to the Licensee shall immediately cease and the Licensee
shall at the Licensor’s request either return to the Licensor or destroy all materials bearing the Licensed Property for which a license is granted pursuant to either Section 2.1(a) or 2.1(b) of this Agreement upon such termination. The
Licensee shall deliver to Licensor a certificate, dated the final day of the General Term, signed by an officer of the Licensee attesting to the cessation of use and the return or destruction of any remaining materials bearing the Licensed Property
for which a license is granted pursuant to either Section 2.1(a) or 2.1(b) of this Agreement. 
 11.3 Upon any expiration of the Site
Term or any termination of this Agreement, all rights to use any Licensed Property granted herein pursuant to Section 2.1(c) of this Agreement to the Licensee shall immediately cease and the Licensee shall at the Licensor’s request either
return to the Licensor or destroy all materials bearing the Licensed Property for which a license is granted pursuant to Section 2.1(c) of this Agreement upon such termination. The Licensee shall deliver to Licensor a certificate, dated the
final day of the Site Term, signed by an officer of the Licensee attesting to the cessation of use and the return or destruction of any remaining materials bearing the Licensed Property for which a license is granted pursuant to Section 2.1(c)
of this Agreement. 
 11.4 Notwithstanding anything herein to the contrary, Article 12 and Section 5.5 of this Agreement shall survive
any termination of this Agreement and shall remain in full force and effect. 
  

	12	General 

 12.1 No Agency. Nothing in this Agreement shall be deemed to create any
joint venture, partnership or principal agent relationship between the Licensee and the Licensor and no Party shall hold itself out in its advertising or otherwise in any manner which would indicate or imply any such relationship with the other.

 12.2 Entire Agreement. This Agreement and the Master Separation Agreement constitutes the entire agreement between CBS and/or the
Licensor, on the one hand, and the Licensee, on the other hand, with respect to the Licensed Property, supersede all prior written and oral and all contemporaneous oral agreements, negotiations, discussions, writings, understandings, commitments and
conversations with respect to such subject matter and there are no agreements or understandings between CBS and/or the Licensor, on the one hand, and the Licensee, on the other hand other than those set forth or referred to herein or therein. 

  
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 12.3 Amendments. No provision of this Agreement, including any Schedules to this
Agreement, may be amended, supplemented or modified except by a written instrument making specific reference to this Agreement or any such Schedules to this Agreement, as applicable, signed by the Licensor and the Licensee. 

12.4 Dispute Resolution. Any Dispute shall be resolved in accordance with the procedures set forth in Article VII of the Separation
Agreement, which shall be the sole and exclusive procedures for the resolution of any such Dispute unless otherwise specified herein or in Article VII of the Separation Agreement. 

12.5 Liability. Neither Party shall be liable in contract, tort (including negligence) or otherwise arising out of or in connection
with this Agreement for any special, indirect or consequential losses or damage including any economic loss (including loss of revenues, profits, contracts, business or anticipated savings); in any case, whether or not such losses were within the
contemplation of the parties at the date of this Agreement. The foregoing exclusion shall not apply in the event of any indemnity obligation under this Agreement. 

12.6 Confidentiality. Each of the parties shall keep confidential the terms of this Agreement and all information concerning the
business of either of them exchanged between them in the course of negotiating the same or pursuant to the terms hereof and shall not divulge the same to any third parties (other than to their respective professional advisers) save to the extent
necessary to enable them to perform their respective obligations hereunder. 
 12.7 Assignability. This Agreement shall not be
assigned by operation of Law or otherwise without the prior written consent of the Licensor and the Licensee, except that each of the Licensor and the Licensee may assign all of its rights and obligations under this Agreement to any of its
Subsidiaries; provided, that in connection with any such assignment, the assigning Party provides a guarantee to the non-assigning Party (in a form reasonably agreed upon) for any liability or obligation of the assignee under this Agreement.
Any purported assignment or transfer in violation of this Section 12.7 shall be null and void and of no effect. 
 12.8 Notices.
Any notice given or served under this Agreement shall be in writing and in accordance with the provisions of Section VII of the Separation Agreement. 

12.9 Waivers. No failure or delay on the part of any Party in exercising any power or right hereunder shall operate as a waiver
thereof, nor shall any single or partial exercise of any such right or power, or any abandonment or discontinuance of steps to enforce such a right or power, preclude any other or further exercise thereof or the exercise of any other right or power.
The rights and remedies of the parties hereunder are cumulative and are not exclusive of any rights or remedies that they would otherwise have hereunder. No provision of this Agreement may be waived except pursuant to a writing executed by the
waiving Party. 
 12.10 Severability. If any term or other provision of this Agreement is invalid, illegal or incapable of being
enforced under any Law or as a matter of public policy, all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal substance of the transactions contemplated by this
Agreement is not affected in any manner materially adverse to either the Licensor or the Licensee. Upon such 

  
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determination that any term or other provision is invalid, illegal or incapable of being enforced, the Licensor and the Licensee shall negotiate in good faith to modify this Agreement so as to
effect the original intent of the Licensor and the Licensee as closely as possible in a mutually acceptable manner in order that the transactions contemplated by this Agreement be consummated as originally contemplated to the greatest extent
possible. 
 12.11 No Third-Party Beneficiaries. This Agreement is for the sole benefit of the Licensor and the Licensee and their
permitted successors and assigns and nothing in this Agreement, express or implied, is intended to or shall confer upon any other Person any legal or equitable right, benefit or remedy of any nature whatsoever, including any rights of employment for
any specified period, under or by reason of this Agreement. 
 12.12 Counterparts. This Agreement may be executed in one or more
counterparts, and by each Party in separate counterparts, each of which when executed shall be deemed to be an original but all of which taken together shall constitute one and the same agreement. Delivery of an executed counterpart of a signature
page to this Agreement by facsimile or portable document format (PDF) shall be as effective as delivery of a manually executed counterpart of this Agreement. 

12.13 Rules of Construction. Interpretation of this Agreement shall be governed by the following rules of construction: (a) words
in the singular shall be held to include the plural and vice versa, and words of one gender shall be held to include the other gender as the context requires; (b) references to the terms Article, Section, paragraph and Schedules are references
to the Articles, Sections, paragraphs and Schedules of this Agreement unless otherwise specified; (c) references to “$” shall mean U.S. dollars; (d) the word “including” and words of similar import when used in
this Agreement shall mean “including without limitation,” unless otherwise specified; (e) the word “or” shall not be exclusive; (f) references to “written” or “in writing” include in electronic form;
(g) provisions shall apply, when appropriate, to successive events and transactions; (h) the headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this
Agreement; if an ambiguity or question of interpretation should arise, this Agreement shall be construed as if drafted jointly by the Licensor and the Licensee and no presumption or burden of proof shall arise favoring or burdening either Party by
virtue of the authorship of any of the provisions in this Agreement or any interim drafts of this Agreement; (i) a reference to any Person includes such Person’s successors and permitted assigns; (j) any reference to “days”
means calendar days unless Business Days are expressly specified; and (k) when calculating the period of time before which, within which or following which any act is to be done or step taken pursuant to this Agreement, the date that is the
reference date in calculating such period shall be excluded, and if the last day of such period is not a Business Day, the period shall end on the next succeeding Business Day. 

12.14 Jurisdiction and Venue; Waiver of Jury Trial 

(a) This Agreement (and any claims or disputes arising out of or related to this Agreement or to the transactions contemplated by this
Agreement or to the inducement of the Licensor or the Licensee to enter into this Agreement or the transactions contemplated by this Agreement, whether for breach of contract, tortious conduct or otherwise and whether predicated on common law,
statute or otherwise) shall in all respects be governed by, and construed in accordance with, the Laws of the State of New York, including all matters of construction, validity and performance, in each case without reference to any conflict of Law
rules that might lead to the application of the Laws of any other jurisdiction (other than Section 5-1401 and Section 5-1402 of the General Obligations Law of the State of New York). 

  
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 (b) Each Party irrevocably submits to the jurisdiction of any New York state or federal court in
any action arising out of or relating to this Agreement, and hereby irrevocably agrees that all claims in respect of such action may be heard and determined in such New York state or federal court. Each Party hereby irrevocably waives, to the
fullest extent that it may effectively do so, the defense of an inconvenient forum to the maintenance of such Action. The parties further agree, to the extent permitted by law, that final and unappealable judgment against any of them in any action
contemplated above shall be conclusive and may be enforced in any other jurisdiction within or outside the United States by suit on the judgment, a certified copy of which shall be conclusive evidence of the fact and amount of such judgment. 

(c) EACH PARTY TO THIS AGREEMENT WAIVES TRIAL BY JURY IN ANY ACTION, PROCEEDING OR COUNTERCLAIM BROUGHT BY ANY OF THEM AGAINST THE OTHER
ARISING OUT OF OR IN ANY WAY CONNECTED WITH THIS AGREEMENT, OR ANY OTHER AGREEMENTS EXECUTED IN CONNECTION HEREWITH OR THE ADMINISTRATION THEREOF OR ANY OF THE TRANSACTIONS CONTEMPLATED HEREIN OR THEREIN. NO PARTY TO THIS AGREEMENT SHALL SEEK A JURY
TRIAL IN ANY LAWSUIT, PROCEEDING, COUNTERCLAIM OR ANY OTHER LITIGATION PROCEDURE BASED UPON, OR ARISING OUT OF, THIS AGREEMENT OR ANY RELATED INSTRUMENTS OR THE RELATIONSHIP AMONG THE PARTIES. NO PARTY WILL SEEK TO CONSOLIDATE ANY SUCH ACTION IN
WHICH A JURY TRIAL HAS BEEN WAIVED WITH ANY OTHER ACTION IN WHICH A JURY TRIAL CANNOT BE OR HAS NOT BEEN WAIVED. EACH PARTY TO THIS AGREEMENT CERTIFIES THAT IT HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT OR INSTRUMENT BY, AMONG OTHER THINGS, THE
MUTUAL WAIVERS AND CERTIFICATIONS SET FORTH ABOVE IN THIS SECTION. NO PARTY HAS IN ANY WAY AGREED WITH OR REPRESENTED TO ANY OTHER PARTY THAT THE PROVISIONS OF THIS SECTION WILL NOT BE FULLY ENFORCED IN ALL INSTANCES. 

[Remainder of Page Intentionally Left Blank] 

  
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 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed and
delivered as of the date and year first written above. 
  

			
	CBS BROADCASTING INC.
		
	By:	 	 /s/ Joseph R. Ianniello

		 	Name: Joseph R. Ianniello
		 	Title: Executive Vice President
	
	CBS OUTDOOR AMERICAS INC.
		
	By:	 	 /s/ Donald R. Shassian

		 	Name: Donald R. Shassian
		 	 Title: Executive Vice President and
 Chief
Financial Officer

 [Signature Page to Amended and Restated License Agreement] 

 SCHEDULE 1A – Domain Names 

 

	1.	cbsaffichage.ca 

  

	2.	cbsmidia.com 

  

	3.	cbsmidia.com.br 

  

	4.	cbsoutdoor.biz 

  

	5.	cbsoutdoor.ca 

  

	6.	cbsoutdoor.cl 

  

	7.	cbsoutdoor.co 

  

	8.	cbsoutdoor.com 

  

	9.	cbs-outdoor.com 

  

	10.	cbsoutdoor.com.ar 

  

	11.	cbsoutdoor.com.br 

  

	12.	cbsoutdoor.com.mx 

  

	13.	cbsoutdoor.com.uy 

  

	14.	cbsoutdoor.mx 

  

	15.	cbsoutdoor.net 

  

	16.	cbsoutdoor.us 

  

	17.	cbsoutdoor.uy 

  

	18.	cbsoutdoorbrasil.com.br 

  

	19.	cbsoutdoorlatam.com 

  

	20.	cbsoutdoorsouthamerica.com 

  

	21.	cbsoutdoorsudamerica.com 

  

	22.	mycbsoutdoor.com 

 SCHEDULE 1B 

License Agreement of Trade Mark and Domain Name dated May 7, 2014 by and between CBS Broadcasting Inc. and CBS Outdoor LLC 

 SCHEDULE 1C 

Notwithstanding anything in the Agreement to the contrary, Licensor consents to the use by Licensee of the domain names listed below for use as primary email
addresses for twelve (12) months following the Split-Off Date and for use as secondary email addresses for twenty-four (24) months from the Split-Off Date. 
  

	1.	Cbsoutdoor.com 

  

	2.	Cbscsp.com 

  

	3.	Cbsoutdoor.ca 

  

	4.	Cbsoutdoor.com.ar 

  

	5.	Cbsoutdoor.cl 

  

	6.	Cbsoutdoor.com.uy 

  

	7.	Cbsmidia.com.br 

  

	8.	Cbsoutdoor.com.br 

 SCHEDULE 1D 

Notwithstanding anything in the Agreement to the contrary, Licensor consents to the use by Licensee of the domain names listed below for use as primary URL
for twelve (12) months following the Split-Off Date and for use as secondary URL for twenty-four (24) months from the Split-Off Date. 
  

	1.	Cbsoutdoor.com 

  

	2.	Cbscsp.com 

  

	3.	Cbsoutdoor.ca 

  

	4.	Cbsoutdoor.com.ar 

  

	5.	Cbsoutdoor.cl 

  

	6.	Cbsoutdoor.com.uy 

  

	7.	Cbsmidia.com.br 

  

	8.	Cbsoutdoor.com.br 

  

	9.	cbsaffichage.ca 

 SCHEDULE 2 – Trademarks 

Under this Agreement, the Licensee is permitted to use the mark

 as badge on outdoor signage in the Outdoor Americas Business. 
  

											
	 TRADEMARK
	  	 COUNTRY
	  	 REGISTRATION

NO
	  	 REGISTRATION
DATE
	  	 STATUS
	  	 NEXT

RENEWAL

DUE

						
	Eye Design and CBS	  	Benelux	  	813300	  	3/7/2007	  	Registered	  	11/30/2016
						
	Eye Design and CBS	  	CTM	  	1119829	  	1/10/2012	  	Registered	  	1/10/2022

 SCHEDULE 3 – BRAND GUIDELINES 

CBS OUTDOOR 

BRAND & TRADEMARK GUIDELINES 

The CBS OUTDOOR Logo: The CBS OUTDOOR Logo, which includes “CBS OUTDOOR” and the famous “Eye” Design, is the principal
visual element of the CBS OUTDOOR brand (the Logo”). In order to maintain consistent presentation and to reinforce trademark rights, use of the Logo must be in accordance with the following guidelines. You may only use the Logo in the following
form: 
  
 

 
 CBS OUTDOOR Logo Use Guidelines: 
  

	 	•	 	Size: The Logo must always be displayed in a size that permits easy viewing. For online display, the minimum size = 60 pixels or 1/2 in. 

 

	 	•	 	Trademark: The TM symbol should always appear with the logo as illustrated above. 

  

	 	•	 	No Changes Permitted: The Logo must always appear in its entirety. The shape and proportions should not be modified. 

  

	 	•	 	Placement: The Logo must not overlap with other logos, marks or artwork and a clear space must surround the Logo. The Logo must be used on a solid background. 

 

	 	•	 	Minimum Clear space around the Logo : Must be equal to the height of the letter “C” in “CBS.” 

  

	 	•	 	The “Eye” Element: The CBS “Eye” may only be used in the form above, and its proportions must never be changed. Never use the Eye alone or as part of a word or as punctuation or a decorative
element. 

  

	 	•	 	CBS OUTDOOR is the full name of the brand and must always be displayed in text in UPPERCASE. 

 CBS
Logo : Badge Use Guidelines: 

 (The “CBS Logo”) 
  

	 	•	 	The CBS Logo is made up of the CBS Eye Design and “CBS.” 

  

	 	•	 	You may not use the CBS Logo to promote the CBS OUTDOOR business, with this sole exception: a Licensee may use CBS Logo to identify CBS OUTDOOR outdoor advertising sites via a small identifier placed on the site
(the “Badge”). 

  

	 	•	 	As a licensee, to the extent you have been granted the right to use the Badge, you may only use the Badge as affixed by CBS. You may not make any additional uses. You may not replace or affix new Badges. Any display of
the Badge must be in the context of a Badge on a site. 

  

	 	•	 	Any images of Badge shown separately from the Site (such as photographs of the sites) must be accompanied by the CBS OUTDOOR Logo. 

 Trademark Notice and Legal Line: 

At the bottom of any material on which the Logo is displayed, this legal line should appear: 

CBS and the “Eye” Logo are registered trademarks of CBS Broadcasting Inc. All Rights Reserved. 

Legal 
  

	 	•	 	If you believe there is a compelling reason to use any other variation of the Logo, you must obtain prior written permission from CBS. 

 

	 	•	 	CBS Corporation reserves all rights to modify these guidelines from time to time 

  

	 	•	 	These Guidelines are subject to the Terms of your License Agreement and to the extent they differ, the License Agreement governs.Registration Rights Agreement,

 EXHIBIT 4.1 

REGISTRATION RIGHTS AGREEMENT 

This REGISTRATION RIGHTS AGREEMENT (this “Agreement”), dated as of July 14, 2014, is by and between
Health Insurance Innovations, Inc., a Delaware corporation (the “Company”), and Randy Herman, in the capacity of the representative (the “Representative”) of the former stockholders, warrant holders
and option holders of HealthPocket, Inc., a Delaware corporation (“HealthPocket”). Capitalized terms used herein and not otherwise defined herein shall have the respective meanings set forth in the Agreement and Plan of
Merger, dated as of the date hereof (the “Merger Agreement”) by and among the Company, HealthPocket, the Representative and the other parties thereto. 

RECITALS 
 A. The Company,
HealthPocket and the Representative are parties to the Merger Agreement, pursuant to which an indirect subsidiary of the Company merged with HealthPocket in exchange for a combination of cash and up to $10,000,000 of newly issued shares of the
Company’s Class A common stock, $0.001 par value (“Common Stock”), as provided for therein. 
 B Pursuant
to the terms of the Merger Agreement, the Representative was appointed as the representative and as the attorney-in-fact and agent for and on behalf of each stockholders, warrant holders and option holders of HealthPocket. 

C. Pursuant to the terms of the Merger Agreement, the Company has agreed to provide each stockholder, warrant holder and option holder of
HealthPocket that received Closing Consideration Shares as Closing Consideration (hereinafter referred to individually as a “Holder and collectively as the “Holders”) with certain registration rights with
respect to the Registrable Securities (as defined herein) as set forth herein. 
 AGREEMENT 

NOW, THEREFORE, in consideration of the premises, the representations, warranties, covenants and agreements contained herein and in the
Merger Agreement, and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, intending to be legally bound hereby, the Company and Representative, on behalf of each of the Holders, hereby agree as
follows: 
  

	1.	Definitions. 

 (a) “Affiliate” means, with respect to any person,
any other person which directly or indirectly controls, is controlled by, or is under common control with, such person. 
 (b)
“Business Day” means any day other than Saturday, Sunday or any other day on which commercial banks in New York, New York are authorized or required by law to remain closed. 

(c) “Closing Date” shall mean the date of this Agreement. 

 (d) “Filing Date” means the date that the Registration Statement is
initially filed with the SEC. 
 (e) “Person” means any person or entity, whether a natural person, trustee,
corporation, partnership, limited partnership, limited liability company, trust, unincorporated organization, business association, firm, joint venture, governmental agency or authority. 

(f) “Proceeding” means an action, claim, suit, investigation or proceeding (including, without limitation, an
investigation or partial proceeding, such as a deposition), whether commenced or threatened. 
 (g) “register,”
“registered,” and “registration” refer to a registration effected by preparing and filing one or more Registration Statements in compliance with the Securities Act and pursuant to Rule 415 and the
declaration of effectiveness of such Registration Statement(s) by the SEC. 
 (h) “Registrable Securities” means all
of Common Stock issued as Closing Consideration Shares in connection with the Closing of the transactions contemplated by the Merger Agreement; provided, however, that and/or all of such securities shall cease to be Registrable
Securities at such time as they have been sold under a Registration Statement or pursuant to Rule 144 or otherwise or at such time as they are eligible to be sold pursuant to Rule 144 without restriction (including, without limitation, volume
restrictions and the need for current public information), pursuant to a written opinion letter to such effect from the Company’s legal counsel, addressed, delivered and acceptable to the Transfer Agent. Any Closing Consideration Shares that
would not constitute Registrable Securities as of the day after the Filing Deadline will be not Registrable Securities hereunder even if the Registration Statement is filed before the Filing Deadline. 

(i) “Registration Statement” means a registration statement or registration statements of the Company filed under the
Securities Act covering the resale by the Holder of Registrable Securities, as such registration statement or registration statements may be amended and supplemented from time to time (including pursuant to Rule 462(b) under the Securities Act),
including all documents filed as part thereof or incorporated by reference therein. 
 (j) “Rule 144” means Rule 144
promulgated by the SEC under the Securities Act, as such rule may be amended from time to time, or any other similar or successor rule or regulation of the SEC that may at any time permit the Holder to sell securities of the Company to the public
without registration. 
 (k) “Rule 415” means Rule 415 promulgated by the SEC under the Securities Act, as such rule
may be amended from time to time, or any other similar or successor rule or regulation of the SEC providing for offering securities on a delayed or continuous basis. 

(l) “SEC” means the U.S. Securities and Exchange Commission or any successor entity. 

(m) “Securities Act” means the Securities Act of 1933, as amended. 

  
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 (n) “Selling Stockholder Questionnaire” means a questionnaire in the form
attached as Annex A hereto, or such other form of questionnaire as may reasonably be adopted by the Company from time to time. 
 (o)
“Transfer Agent” means American Stock Transfer & Trust Company, LLC. 
  

	2.	Registration. 

 (a) The Company shall file a Registration Statement on Form S-3 and the
prospectus forming part of the Registration Statement in compliance with Rule 415 under the Securities Act on or before the date that is the sixth (6) month anniversary of the Closing Date (the “Filing Deadline”)
covering the resale on a continuous basis of the Registrable Securities. In connection with the filing of the Registration Statement, the Company shall use its commercially reasonable efforts to cause such Registration Statement to become effective
as soon as reasonably practicable after the filing of the Registration Statement and to remain effective as provided below. Notwithstanding anything in this Agreement to the contrary, (i) the Company shall not be obligated to file a
Registration Statement if, at the time it is required to be filed, all Registrable Securities may be sold without volume or manner-of-sale restrictions pursuant to Rule 144 and without the requirement for the Company to be in compliance with the
current public information requirement under Rule 144 and (ii) the shares of Common Stock shall cease to be Registrable Securities hereunder (and shall not be required to be included in the Registration Statement) if they may be sold without
volume or manner-of-sale restrictions pursuant to Rule 144 and without the requirement for the Company to be in compliance with the current public information requirement under Rule 144, pursuant to a written opinion letter to that effect from the
Company’s legal counsel. 
 (b) The Company shall use its commercially reasonable efforts to prepare and file with the SEC such
amendments and supplements to the Registration Statement as may be necessary to keep the Registration Statement effective until the earliest of (i) the fourth (4th) anniversary of the
Closing Date, (ii) such time that all Registrable Securities covered by the Registration Statement have been sold thereunder or pursuant to Rule 144, or (iii) such time that all Registrable Securities covered by such Registration Statement
may be sold without volume or manner-of-sale restrictions pursuant to Rule 144 and without the requirement for the Company to be in compliance with the current public information requirement under Rule 144, pursuant to a written opinion letter to
that effect from the Company’s legal counsel. 
 (c) The Company shall furnish to each Holder of Registrable Securities such number of
copies of such Registration Statement, each amendment and supplement thereto, and prospectus included therein, all exhibits and other documents filed therewith and such other documents as such Holder of Registrable Securities may reasonably request
in order to facilitate the disposition of the Registrable Securities owned by such Holder of Registrable Securities. 
 (d) As a condition
precedent to registering Registrable Securities, the Company may require each Holder of Registrable Securities as to which any registration is being effected to furnish the Company with such information regarding such Person that are necessary to
satisfy the disclosure requirements relating to the registration and the distribution of such securities as the Company may from time to time reasonably request. Each such Holder of Registrable 

  
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Securities shall promptly notify the Company in writing of any changes in the information set forth in the Registration Statement after it is prepared regarding the Holder of Registrable
Securities. 
 (e) The Company may, by two (2) days prior written notice to all the Holders of Registrable Securities (each, a
“Blackout Notice”), (i) delay the filing of the Registration Statement or a request for acceleration of the effective date or (ii) suspend the Registration Statement after effectiveness and require that the Holders of Registrable
Securities immediately cease sales of shares pursuant to the Registration Statement, in the event that (A) the Company is engaged in any activity or transaction or preparations or negotiations for any activity or transaction that the Company
desires to keep confidential for business reasons, if the Company determines in good faith that the public disclosure requirements imposed on the Company under the Securities Act in connection with the Registration Statement would require at that
time disclosure of such activity, transaction, preparations or negotiations and such disclosure could result in material harm to the Company or (B) any other event occurs that makes any statement of a material fact made in the Registration
Statement, including any document incorporated by reference therein, untrue or that requires the making of any additions or changes in the Registration Statement in order to make the statements therein not misleading. If the Company suspends the
Registration Statement and requires the Holders of Registrable Securities to cease sales of shares pursuant to this section, the Company shall, promptly as reasonably practicable following the termination of the circumstance which entitled the
Company to do so, take such actions as may be necessary to file or reinstate the effectiveness of the Registration Statement and give written notice to all Holders of Registrable Securities authorizing them to resume sales pursuant to the
Registration Statement. If as a result thereof the prospectus included in the Registration Statement has been amended to comply with the requirements of the Securities Act, the Company shall enclose such revised prospectus with the notice to Holders
of Registrable Securities given pursuant to this section, and the Holders of Registrable Securities shall make no offers or sales of shares pursuant to the Registration Statement other than by means of such revised prospectus. The Company need not
specify the nature of the event giving rise to any delay or suspension in any notice to Holders of Registrable Securities and such Holders of Registrable Securities agree to treat and keep the existence of such delay or suspension, as the case may
be, confidential. The Company shall be entitled to exercise its right under this Section 2(e) to suspend the availability of a Registration Statement and Prospectus for a period not to exceed sixty (60) calendar days (which need not be
consecutive days) in any twelve (12) month period. 
 (f) The Company shall pay all fees and expenses in connection with compliance
with its obligations under this Section 2, including all fees and expenses in connection with the filing of the Registration Statement, the registering of the Registrable Shares, fees and expenses of compliance with securities or
“blue sky” laws, transfer agent fees, the maintenance of the effectiveness of the Registration Statement, including all registration, filing, qualification, printing, accounting and other fees and expenses except that the Company shall not
be responsible for the fees of the representatives of and counsel to, the Holders, including those with respect to any review and preparation of the Registration Statement. 

  
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	3.	Obligations of the Holders. 

 (a) At least fifteen Business Days prior to the first
anticipated filing date of each Registration Statement (or such shorter period to which the parties agree), the Company shall notify each of the Holders of the information the Company requires from such Holder with respect to such Registration
Statement, if any, other than the information contained in the Selling Stockholder Questionnaire. Each Holder agrees to furnish to the Company a completed Selling Stockholder Questionnaire not more than thirty Business Days following the date of
this Agreement. Each Holder further agrees that it shall not be entitled to be named as a selling securityholder in the Registration Statement or use the Prospectus for offers and resales of Registrable Securities at any time, unless such Holder has
returned to the Company a completed and signed Selling Stockholder Questionnaire and a response to any requests for further information as described in the previous sentence. If a Holder of Registrable Securities returns a Selling Stockholder
Questionnaire or a request for further information, in either case, after its respective deadline, the Company shall use its commercially reasonable efforts to take such actions as are required to name such Holder as a selling security holder in the
Registration Statement or any pre-effective or post-effective amendment thereto and to include (to the extent not theretofore included) in the Registration Statement the Registrable Securities identified in such late Selling Stockholder
Questionnaire or request for further information. Each Holder acknowledges and agrees that the information in the Selling Stockholder Questionnaire or request for further information as described in this Section 3(a) will be used by the Company
in the preparation of the Registration Statement, any Prospectus, or any form of prospectus, or in any amendment or supplement thereto or in any preliminary prospectus, and hereby expressly consents to the inclusion of such information in the
Registration Statement, any Prospectus, or any form of prospectus, or in any amendment or supplement thereto or in any preliminary prospectus. 

(b) Each of the Holders shall cooperate with the Company as reasonably requested by the Company in connection with the preparation and filing
of each Registration Statement hereunder, unless such Holder has notified the Company in writing of such Holder’s election to exclude all of such Holders’ Registrable Securities from such Registration Statement. 

(c) Each of the Holders covenants and agrees that it will comply with the prospectus delivery and other requirements of the Securities Act as
applicable to it in connection with sales of Registrable Securities pursuant to a Registration Statement. 
 (d) Each of the Holders
covenants and agrees that nothing in this Agreement shall affect the provisions of the Lock-Up Agreements, and nothing set forth in this Agreement shall be construed to permit a Holder to sell, transfer, or dispose of any Registrable Securities is
such sale, transfer, or disposition would be in violation of such Holder’s Lock-Up Agreement. 
  

	4.	Indemnification. 

 (a) Indemnification by the Company. The Company shall,
notwithstanding any termination of this Agreement, indemnify, defend and hold harmless each Holder, the officers, directors, agents, partners, members, managers, stockholders, Affiliates and employees of each of them, each Person who controls any
such Holder (within the meaning of Section 15 of the 

  
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Securities Act or Section 20 of the Exchange Act) and the officers, directors, partners, members, managers, stockholders, agents and employees of each such controlling Person, to the fullest
extent permitted by applicable law, from and against any and all losses, claims, damages, liabilities, costs (including, without limitation, reasonable costs of preparation and investigation and reasonable attorneys’ fees) and expenses
(collectively, “Losses”), as incurred, that arise out of or are based upon (i) any untrue or alleged untrue statement of a material fact contained in any Registration Statement, any Prospectus or any form of prospectus or in any
amendment or supplement thereto or in any preliminary prospectus, or arising out of or relating to any omission or alleged omission to state a material fact required to be stated therein or necessary to make the statements therein (in the case of
any Prospectus or form of prospectus or supplement thereto, in light of the circumstances under which they were made) not misleading, or (ii) any violation or alleged violation by the Company of the Securities Act, the Exchange Act or any state
securities law or any rule or regulation thereunder, in connection with the performance of its obligations under this Agreement, except to the extent, but only to the extent, that (A) such untrue statements, alleged untrue statements, omissions
or alleged omissions are based upon information regarding such Holder furnished in writing to the Company by such Holder expressly for use therein, or to the extent that such information relates to such Holder or such Holder’s proposed method
of distribution of Registrable Securities and was reviewed and approved in writing by such Holder expressly for use in the Registration Statement, such Prospectus or such form of Prospectus or in any amendment or supplement thereto or (B) in
the case of an occurrence of an event of the type specified in Section 2(e)(B), related to the use by a Holder of a defective Prospectus after the Company has notified such Holder in writing that the Prospectus is defective and prior to the
correction of such defect or (C) to the extent that any such Losses arise out of the Holder’s (or any other indemnified Person’s) failure to send or give a copy of the Prospectus or supplement (as then amended or supplemented), if
required, pursuant to Rule 172 under the Securities Act (or any successor rule) to the Persons asserting an untrue statement or alleged untrue statement or alleged untrue statement or omission or alleged omission at or prior to the written
confirmation of the sale of Registrable Securities to such Person if such statement or omission was corrected in such Prospectus or supplement. The Company shall notify the Holders promptly of the institution, threat or assertion of any Proceeding
arising from or in connection with the transactions contemplated by this Agreement of which the Company is aware. Such indemnity shall remain in full force and effect regardless of any investigation made by or on behalf of an Indemnified Party and
shall survive the transfer of the Registrable Securities by the Holders. 
 (b) Indemnification by Holders. Each Holder shall,
severally and not jointly, indemnify and hold harmless the Company, its directors, officers, agents and employees, each Person who controls the Company (within the meaning of Section 15 of the Securities Act and Section 20 of the Exchange
Act), and the directors, officers, agents or employees of such controlling Persons, to the fullest extent permitted by applicable law, from and against all Losses, as incurred, arising out of or are based upon any untrue or alleged untrue statement
of a material fact contained in any Registration Statement, any Prospectus, or any form of prospectus, or in any amendment or supplement thereto or in any preliminary prospectus, or arising out of or relating to any omission or alleged omission of a
material fact required to be stated therein or necessary to make the statements therein (in the case of any Prospectus, or any form of prospectus or supplement thereto, in light of the circumstances under which they were made) not misleading
(i) to the extent that such untrue statements or omissions are based upon information 

  
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regarding such Holder furnished in writing to the Company by such Holder expressly for use therein or (ii) to the extent that such information relates to such Holder or such Holder’s
proposed method of distribution of Registrable Securities and was reviewed and approved in writing by such Holder expressly for use in a Registration Statement, such Prospectus or such form of Prospectus or in any amendment or supplement thereto or
(iii) in the case of an occurrence of an event of the type specified in Section 2(e)(B) to the extent related to the use by such Holder of an outdated or defective Prospectus after the Company has notified such Holder in writing that the
Prospectus is outdated or defective and prior to the correction of such defect. In no event shall settlement of any such liability include any non-monetary limitation on the actions of any Indemnified Person or any of its Affiliates or any admission
of fault or liability on behalf of any such Indemnified Person. 
 (c) Conduct of Indemnification Proceedings. If any Proceeding
shall be brought or asserted against any Person entitled to indemnity hereunder (an “Indemnified Party”), such Indemnified Party shall promptly notify the Person from whom indemnity is sought (the “Indemnifying Party”) in
writing, and the Indemnifying Party shall have the right to assume the defense thereof, including the employment of counsel reasonably satisfactory to the Indemnified Party and the payment of all reasonable fees and expenses incurred in connection
with defense thereof; provided, that the failure of any Indemnified Party to give such notice shall not relieve the Indemnifying Party of its obligations or liabilities pursuant to this Agreement, except (and only) to the extent that such failure
shall have materially and adversely prejudiced the Indemnifying Party. 
 An Indemnified Party shall have the right to employ separate
counsel in any such Proceeding and to participate in the defense thereof, but the fees and expenses of such counsel shall be at the expense of such Indemnified Party or Parties unless: (1) the Indemnifying Party has agreed in writing to pay
such fees and expenses; (2) the Indemnifying Party shall have failed promptly to assume the defense of such Proceeding and to employ counsel reasonably satisfactory to such Indemnified Party in any such Proceeding; or (3) the named parties
to any such Proceeding (including any impleaded parties) include both such Indemnified Party and the Indemnifying Party, and such Indemnified Party shall have been advised by counsel that a conflict of interest exists if the same counsel were to
represent such Indemnified Party and the Indemnifying Party (in which case, if such Indemnified Party notifies the Indemnifying Party in writing that it elects to employ separate counsel at the expense of the Indemnifying Party, the Indemnifying
Party shall not have the right to assume the defense thereof and the reasonable fees and expenses of such counsel shall be at the expense of the Indemnifying Party); provided, that the Indemnifying Party shall not be liable for the fees and expenses
of more than one separate firm of attorneys at any time for all Indemnified Parties. The Indemnifying Party shall not be liable for any settlement of any such Proceeding effected without its written consent, which consent shall not be unreasonably
withheld, delayed or conditioned. No Indemnifying Party shall, without the prior written consent of the Indemnified Party, effect any settlement of any pending Proceeding in respect of which any Indemnified Party is a party, unless such settlement
includes an unconditional release of such Indemnified Party from all liability on claims that are the subject matter of such Proceeding. Following indemnification as provided for hereunder, the Indemnifying Party shall be subrogated to all rights of
the Indemnified Party with respect to all third parties, firms or corporations relating to the matter for which indemnification has been made. 

  
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 Subject to the terms of this Agreement, all fees and expenses of the Indemnified Party (including
reasonable fees and expenses to the extent incurred in connection with investigating or preparing to defend such Proceeding in a manner not inconsistent with this Section 4) shall be paid to the Indemnified Party, as incurred, within twenty
(20) Business Days of written notice thereof to the Indemnifying Party; provided, that the Indemnified Party shall promptly reimburse the Indemnifying Party for that portion of such fees and expenses applicable to such actions for which such
Indemnified Party is finally judicially determined to not be entitled to indemnification hereunder). The failure to deliver written notice to the Indemnifying Party within a reasonable time of the commencement of any such action shall not relieve
such Indemnifying Party of any liability to the Indemnified Party under this Section 5, except to the extent that the Indemnifying Party is materially and adversely prejudiced in its ability to defend such action. 

(d) Contribution. If a claim for indemnification under Section 4(a) or 4(b) is unavailable to an Indemnified Party or insufficient
to hold an Indemnified Party harmless for any Losses, then each Indemnifying Party, in lieu of indemnifying such Indemnified Party, shall contribute to the amount paid or payable by such Indemnified Party as a result of such Losses, in such
proportion as is appropriate to reflect the relative fault of the Indemnifying Party and Indemnified Party in connection with the actions, statements or omissions that resulted in such Losses as well as any other relevant equitable considerations.
The relative fault of such Indemnifying Party and Indemnified Party shall be determined by reference to, among other things, whether any action in question, including any untrue or alleged untrue statement of a material fact or omission or alleged
omission of a material fact, has been taken or made by, or relates to information supplied by, such Indemnifying Party or Indemnified Party, and the parties’ relative intent, knowledge, access to information and opportunity to correct or
prevent such action, statement or omission. The amount paid or payable by a party as a result of any Losses shall be deemed to include, subject to the limitations set forth in this Agreement, any reasonable attorneys’ or other reasonable fees
or expenses incurred by such party in connection with any Proceeding to the extent such party would have been indemnified for such fees or expenses if the indemnification provided for in this Section 5 was available to such party in accordance
with its terms. 
 The parties hereto agree that it would not be just and equitable if contribution pursuant to this Section 4(d) were
determined by pro rata allocation or by any other method of allocation that does not take into account the equitable considerations referred to in the immediately preceding paragraph. Notwithstanding the provisions of this Section 4(d),
(A) no Holder shall be required to contribute, in the aggregate, any amount in excess of the amount by which the net proceeds actually received by such Holder from the sale of the Registrable Securities subject to the Proceeding exceeds the
amount of any damages that such Holder has otherwise been required to pay by reason of such untrue or alleged untrue statement or omission or alleged omission and (B) no contribution will be made under circumstances where the maker of such
contribution would not have been required to indemnify the Indemnified Party under the fault standards set forth in this Section 5. No person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the Securities
Act) shall be entitled to contribution from any Person who was not guilty of such fraudulent misrepresentation. 

  
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 The indemnity and contribution agreements contained in this Section 4 are in addition to any
liability that the Indemnifying Parties may have to the Indemnified Parties and are not in diminution or limitation of the indemnification provisions under the Merger Agreement. 

 

	5.	Miscellaneous. 

 (a) Assignment of Registration Rights. The Company shall not
assign this Agreement or any rights or obligations hereunder without the prior written consent of the Representative. Each Holder may assign its respective rights with respect to any or all of its Registrable Securities in connection with an
assignment of such securities; provided in each case that (i) the Holder agrees in writing with the transferee or assignee to assign such rights and related obligations under this Agreement, and for the transferee or assignee to assume such
obligations, and a copy of such agreement is furnished to the Company within a reasonable time after such assignment, (ii) the Company is, within a reasonable time after such transfer or assignment, furnished with written notice of the name and
address of such transferee or assignee and the securities with respect to which such registration rights are being transferred or assigned, (iii) at or before the time the Company received the written notice contemplated by clause (ii) of
this sentence, the transferee or assignee agrees in writing with the Company to be bound by all of the provisions contained herein. 
 (b)
Amendment and Waiver. No provision of this Agreement may be (i) amended other than by a written instrument signed by the Company and the Representative or (ii) waived other than in a written instrument signed by the party against
whom enforcement of such waiver is sought. Failure of any party to exercise any right or remedy under this Agreement or otherwise, or delay by a party in exercising such right or remedy, shall not operate as a waiver thereof. 

(c) Determination of Holder. Solely for purposes of this Agreement, a Person is deemed to be a holder of Registrable Securities
whenever such Person owns or is deemed to own of record such Registrable Securities. If the Company receives conflicting instructions, notices or elections from two or more Persons with respect to the same Registrable Securities, the Company shall
act upon the basis of instructions, notice or election received from such record owner of such Registrable Securities. 
 (d)
Notices. Any notices, consents, waivers or other communications required or permitted to be given under the terms of this Agreement shall be given in accordance with Merger Agreement. 

(e) Third Party Beneficiaries. Subject to compliance with the terms of this Agreement, this Agreement shall inure to the benefit of and
be binding upon the permitted successors and assigns of each of the parties hereto. This Agreement is not for the benefit of, nor may any provision hereof be enforced by, any Person, other than the parties hereto, their respective permitted
successors and assigns. 
 (f) Headings. The headings in this Agreement are for convenience of reference only and shall not limit or
otherwise affect the meaning hereof. Unless the context clearly indicates otherwise, each pronoun herein shall be deemed to include the masculine, feminine, neuter, 

  
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singular and plural forms thereof. The terms “including,” “includes,” “include” and words of like import shall be construed broadly as if followed by the words
“without limitation.” The terms “herein,” “hereunder,” “hereof” and words of like import refer to this entire Agreement instead of just the provision in which they are found. 

(g) Counterparts. This Agreement may be executed in two or more identical counterparts, all of which shall be considered one and the
same agreement and shall become effective when counterparts have been signed by each party and delivered to the other party. If any signature is delivered by facsimile transmission or by an e-mail which contains a portable document format (.pdf)
file of an executed signature page, such signature page shall create a valid and binding obligation of the party executing (or on whose behalf such signature is executed) with the same force and effect as if such signature page were an original
thereof. 
 (h) Further Assurances. Each party shall do and perform, or cause to be done and performed, all such further acts and
things, and shall execute and deliver all such other agreements, certificates, instruments and documents as any other party may reasonably request in order to carry out the intent and accomplish the purposes of this Agreement and the consummation of
the transactions contemplated hereby. 
 (i) Governing Law; Submission to Jurisdiction; Waiver of Jury Trial. This Agreement shall be
governed by and construed in accordance with the internal Laws of the State of Delaware without giving effect to any choice or conflict of Law provision or rule (whether of the State of Delaware or any other jurisdiction). 

ANY LEGAL SUIT, ACTION OR PROCEEDING ARISING OUT OF OR BASED UPON THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY MAY BE INSTITUTED IN
THE FEDERAL COURTS OF THE UNITED STATES OF AMERICA (LOCATED IN THE STATE OF DELAWARE) OR THE COURTS OF THE STATE OF DELAWARE, AND EACH PARTY HERETO IRREVOCABLY SUBMITS TO THE EXCLUSIVE JURISDICTION OF SUCH COURTS IN ANY SUCH SUIT, ACTION OR
PROCEEDING. SERVICE OF PROCESS, SUMMONS, NOTICE OR OTHER DOCUMENT BY MAIL TO SUCH PARTY’S ADDRESS SET FORTH HEREIN SHALL BE EFFECTIVE SERVICE OF PROCESS FOR ANY SUIT, ACTION OR OTHER PROCEEDING BROUGHT IN ANY SUCH COURT. THE PARTIES HERETO
IRREVOCABLY AND UNCONDITIONALLY WAIVE ANY OBJECTION TO THE LAYING OF VENUE OF ANY SUIT, ACTION OR ANY PROCEEDING IN SUCH COURTS AND IRREVOCABLY WAIVE AND AGREE NOT TO PLEAD OR CLAIM IN ANY SUCH COURT THAT ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT
IN ANY SUCH COURT HAS BEEN BROUGHT IN AN INCONVENIENT FORUM. 
 EACH PARTY ACKNOWLEDGES AND AGREES THAT ANY CONTROVERSY WHICH MAY ARISE
UNDER THIS AGREEMENT IS LIKELY TO INVOLVE COMPLICATED AND DIFFICULT ISSUES AND, THEREFORE, EACH SUCH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT IT MAY HAVE TO A TRIAL BY JURY IN RESPECT OF ANY LEGAL ACTION ARISING OUT OF OR RELATING TO
THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. EACH PARTY TO THIS AGREEMENT CERTIFIES AND ACKNOWLEDGES 

  
 10 

 
THAT (A) NO REPRESENTATIVE OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT SEEK TO ENFORCE THE FOREGOING WAIVER IN THE EVENT OF A LEGAL ACTION,
(B) SUCH PARTY HAS CONSIDERED THE IMPLICATIONS OF THIS WAIVER, (C) SUCH PARTY MAKES THIS WAIVER VOLUNTARILY, AND (D) SUCH PARTY HAS BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND
CERTIFICATIONS IN THIS SECTION. 
 [signature pages follow] 

  
 11 

 IN WITNESS WHEREOF, each of the Representative and the Company have caused this signature
page to the Agreement to be duly executed as of the date first written above. 
  

					
	COMPANY:
	
	HEALTH INSURANCE INNOVATIONS, INC.
		
	By:	 	  /s/ Michael W. Kosloske

		 	Name:	 	Michael W. Kosloske
		 	Title:	 	Chairman, President and Chief Executive Officer
	
	REPRESENTATIVE:
	
	  /s/ Randy Herman

RANDY HERMAN, Representative

 (Signature Page to Registration Rights Agreement) 

 ANNEX A 

SELLING STOCKHOLDER QUESTIONNAIRE 
 1. Name.

  

			
	(a)	  	Full Legal Name of Selling Stockholder:
		
		  	  

		
	(b)	  	Full Legal Name of Registered Holder (if not the same as (a) above) through which Registrable Securities Listed in Item 3 below are held:
		
		  	  

		
	(c)	  	Full Legal Name of Natural Control Person (which means a natural person who directly or indirectly alone or with others has power to vote or dispose of the securities covered by the questionnaire):
		
		  	  

 2. Address for Notices to Selling Stockholder: 

 

	
	  

	  

	  

			
	Telephone:	 	  

			
	 Fax:
	 	
 

			
	 Contact Person:
	 	
 

			
	 E-mail address of Contact Person:
	 	  

 3. Beneficial Ownership of Registrable Securities Issuable Pursuant to the Merger Agreement: 

 

			
	 (a)
	  	Type and Number of Registrable Securities beneficially owned and issued pursuant to the Merger Agreement:
		
		  	  

		  	  

		  	  

		
	 (b)
	  	Number of shares of Common Stock to be registered for resale:
		  	  

		  	  

		  	  

 4. Broker-Dealer Status: 
  

	 	(a)	Are you a broker-dealer? 

Yes   ̈            No 
  ̈ 
  

	 	(b)	If “yes” to Section 4(a), did you receive your Registrable Securities as compensation for investment banking services to the Company? 

Yes   ̈            No 
  ̈ 
  

	Note:	If no, the Commission’s staff has indicated that you should be identified as an underwriter in the Registration Statement. 

  

	 	(c)	Are you an affiliate of a broker-dealer? 

Yes   ̈            No 
  ̈ 
  

	 	Note:	If yes, provide a narrative explanation below: 

  

			
		  	  

		  	  

  

	 	(c)	If you are an affiliate of a broker-dealer, do you certify that you bought the Registrable Securities in the ordinary course of business, and at the time of the purchase of the Registrable Securities to be resold, you
had no agreements or understandings, directly or indirectly, with any person to distribute the Registrable Securities? 

Yes   ̈            No 
  ̈ 
  

	 	Note:	If no, the Commission’s staff has indicated that you should be identified as an underwriter in the Registration Statement. 

5. Beneficial Ownership of Other Securities of the Company Owned by the Selling Stockholder. 

Except as set forth below in this Item 5, the undersigned is not the beneficial or registered owner of any securities of the Company
other than the Registrable Securities listed above in Item 3. 
 Type and amount of other securities beneficially owned: 

 

	
	  

	    –
	
	  

	    –

 6. Relationships with the Company: 

Except as set forth below, neither the undersigned nor any of its affiliates, officers, directors or principal equity holders (owners of 5%
of more of the equity securities of the undersigned) has held any position or office or has had any other material relationship with the Company (or its predecessors or affiliates) during the past three years. 

 State any exceptions here: 

	
	  

	  

 I confirm that, to the best of my knowledge and belief, the foregoing statements (including without limitation the answers to
this Questionnaire) are correct. 
 IN WITNESS WHEREOF the undersigned, by authority duly given, has caused this Questionnaire to be executed and delivered
either in person or by its duly authorized agent. 
  

											
	Dated:	 	  
	 		 		 	Beneficial Owner:	 	  

 
			
		
	By:	 	  

		 	Name:

  

					
		 	Title:

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