Document:

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                                                                   EXHIBIT 10.24

LEASE AGREEMENT

This Lease Agreement is made the 15TH day of SEPTEMBER, 1999 between SOMERSET
CAPITAL GROUP, LTD., with its principal office at 1087 BROAD STREET, SUITE 201,
BRIDGEPORT, CT 06604 (the "Lessor"), GREENFIELD ONLINE, INC., with its principal
office at 274 RIVERSIDE AVENUE, WESTPORT, CT 06880-4807 (the "Lessee"). The
Parties hereto, desiring legally to be bound, hereby do agree as follows:

1. LEASE:

         Lessor agrees to lease to Lessee, and Lessee agrees to lease from
Lessor, the equipment (the "Equipment) described in the Equipment Schedule(s)
attached hereto. Any reference to "Lease" shall mean this Lease Agreement, the
Equipment Schedule(s) and all Riders and Supplement(s) hereto and thereto, if
any. Each Equipment Schedule shall constitute a separate lease on the terms
herein and therein set forth, and shall incorporate this Lease Agreement by
reference.

2. DEFINITIONS:

         (a)The "Installation Date" means the date determined in accordance with
the Equipment Schedule.

         (b)The "Commencement Date" means, as to all Equipment designated on any
Equipment Schedule, where the Installation Date for the item of Equipment last
to be installed falls on the first day of the month, that date, or, in any other
case, the first day of the month following the month in which the item of
Equipment last to be installed is installed.

         (c)The "Daily Rental" means 1/30th of the amount set forth as the
monthly rental for each item of Equipment in the applicable Equipment Schedule.

3. TERM OF LEASE:

         The term of this Lease as to each item of Equipment designated on any
Equipment Schedule shall commence on the Installation Date for such item of
Equipment, and shall continue for an initial period (the "Initial Term") ending
that number of months from the Commencement Date as is specified on the
applicable Equipment Schedule. The term of this Lease for all such Equipment
shall be automatically extended for successive three-month periods until
terminated by either party giving to the other written notice of termination not
more than nine (9) months or less than six (6) months prior to the desired
expiration date. Any such termination shall be effective only on the last day of
the Initial Term or the last day of any such successive period and shall be
given or made by mailing the same by registered or certified mail, return
receipt requested, or by recognized overnight express mail addressed to the
Lessor. With respect to each Equipment Schedule executed pursuant to this Lease
Agreement, Lessee agrees to execute and deliver to Lessor, on or about the
Installation Date, a Certificate of Delivery and Acceptance, Incumbency
Certificate and Opinion of Counsel, each in such form as is acceptable to
Lessor.
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4. PAYMENTS:

         The monthly rental for each item of Equipment payable hereunder is as
set forth in the Equipment Schedule(s). Rental on each item of Equipment shall
begin to accrue on the Installation Date of such item of Equipment and shall be
due and payable by Lessee in advance on the first (1st) day of each month. If
the Installation Date does not fall on the first (1st) day of a month, the
rental for the period of time from the Installation Date until the Commencement
Date shall be an amount equal to the daily rental multiplied by the number of
days from (and including) the Installation Date to (but not including) the
Commencement Date and shall be due and payable on the Installation Date.

         In addition to the monthly rental set forth in the Equipment
Schedule(s), Lessee shall pay to Lessor, when due, amounts equal to, and hold
Lessor harmless from, all taxes, levies, imposts, duties, fees, assessments and
other charges or withholdings of any nature whatsoever, however designated
(including, without limitation, franchise, sales, use, stamp, privilege or
excise taxes), together with any penalties, fines or interest thereon, imposed
against Lessor (or which Lessor is required to collect) by any federal, state or
local government or taxing authority and which are levied or based on or relate
to the rental, the Lease or the Equipment or its use, possession, lease,
ownership, financing, operation, control or value but excluding federal taxes
on, or measured by, the net income of Lessor and taxes, fees or other charges of
any other jurisdiction which are based solely on or measured solely by the net
income of Lessor. Personal property taxes assessed on the Equipment during the
term of this Lease shall be paid by Lessee either (at Lessor's option) to Lessor
or directly to the appropriate taxing authority, and Lessee shall file, on
behalf of Lessor, all required property tax returns and reports concerning the
Equipment with all appropriate governmental agencies, and, within not more than
thirty (30) days after the due date of such filing, send Lessor confirmation of
such filing. Upon request Lessee shall furnish copies of such returns and
reports to Lessor.

         Interest on any past due payments under this Lease shall accrue at the
rate of 1 1/2% per month, or if such rate shall exceed the maximum rate allowed
by law, then at such maximum rate, and shall be payable on demand. Charges for
taxes, levies, imposts, duties, fees, assessments or other charges, penalties
and interest shall be promptly paid by Lessee when due.

5. ASSIGNMENT TO LESSOR OF RIGHT TO PURCHASE EQUIPMENT:

         If Lessee has contracted with the manufacturer of the Equipment to
purchase the Equipment, Lessee hereby assigns exclusively to Lessor Lessee's
right to purchase the Equipment. This assignment is effective when Lessor
accepts the applicable Equipment Schedule and Lessor shall then be obligated to
purchase and to pay for the Equipment. Other than the obligation to pay the
purchase price, all responsibilities and limitations applicable to the customer
or purchaser as referenced in the applicable manufacturer's purchase agreement
("Purchase Agreement") shall apply to Lessee.

         If the Equipment is subject to a volume procurement amendment to the
Purchase Agreement or to any other discount offering (a) Lessor will pay the
same amount for the

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Equipment that would have been payable by Lessee, and (b)Lessee will remain
responsible to the manufacturer for any late order change charges, settlement
charges, adjustment charges or any other charges incurred under the volume
procurement amendment or other discount offering.

6. INSTALLATION, USE AND QUIET POSSESSION OF EQUIPMENT:

         (a)Lessee, at its own expense, will provide the required electric
current to operate the Equipment and appropriate facilities to house and care
for the Equipment as specified by the manufacturer.

         (b)Any Equipment, cards, disks, tapes or other items not specified in
the Equipment Schedule(s) which are used on or in connection with the Equipment
must meet the specifications of the manufacturer and shall be acquired by Lessee
at its own expense. All cables normally supplied with Equipment by the
manufacturer which are required for operation of the Equipment shall be deemed
to have been delivered to Lessee with the Equipment whether or not specifically
noted on the Equipment Schedule or any other documentation evidencing the
purchase of the Equipment by Lessor or the lease of the Equipment from Lessor,
unless Lessor is notified in writing by Lessee promptly after delivery that such
cables were not delivered.

         (c)Lessee shall be entitled to unlimited usage of the Equipment without
extra charge by Lessor.

         (d)Lessee will at all times keep the Equipment in its sole possession
and control. The Equipment shall not be moved from the locations stated in the
Equipment Schedule(s) without the prior written consent of Lessor (said consent
not to be unreasonably withheld provided that such location is within the
Continental United States in a state which has adopted the Uniform Commercial
Code).

         (e)After prior notice to Lessor, Lessee may, at its own expense, make
alterations in or add attachments to the Equipment, provided such alterations or
attachments are readily removable and do not reduce the value of the Equipment
or interfere with the normal and satisfactory operation or maintenance of the
Equipment or with Lessee's ability to obtain and keep in force the maintenance
contract required by Section 6(h) hereof. The manufacturer or other organization
selected by Lessee and approved in writing by Lessor to maintain the Equipment
("Maintenance Organization") may incorporate engineering changes or make
temporary alterations to the Equipment upon request of Lessee. All such
alterations and attachments shall be and become the property of Lessor at the
expiration or termination of this Lease, or at the option of Lessee, shall be
removed and retained by Lessee provided the Equipment is restored, at Lessee's
expense, to its original condition, reasonable wear and tear only excepted.

         (f)So long as Lessee is not in default hereunder, Lessor shall not
interfere with Lessee's use or possession of the Equipment during the term of
this Lease.

         (g)Lessee, during the term of this Lease and at its expense, shall keep
the Equipment in good working order and condition and make all necessary
adjustments, repairs and replacements. Lessee shall not use or permit the
Equipment to be used in any manner or for any purpose for

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which, in the opinion of the manufacturer, the Equipment is not designed or
reasonably suitable, Lessee shall comply with all governmental laws, rules and
regulations in its use, maintenance, storage and operation of the Equipment. In
case any additional or other equipment, appliance or alteration is required to
be made or installed on any item of Equipment in order to comply with such laws,
regulations, requirements and rules, Lessee agrees to make or install such
equipment, appliance or alteration at its own cost and expense.

         (h)Lessee shall, during the term of this Lease and at its own expense,
enter into and maintain in force a contract with the manufacturer or the
Maintenance Organization covering at least prime shift maintenance Of each item
of Equipment. Such contract shall commence upon expiration of the manufacturer's
warranty period, if any, relating to such item. Lessee shall furnish Lessor,
from time to time upon Lessor's request, with a copy of such contract(s).

         (i)At the termination of this Lease, Lessee shall, at its expense,
return the Equipment to Lessor (at the location designated by Lessor within the
Continental United States) in the same operating order, repair, condition and
appearance as on the Installation Date, reasonable wear and tear only excepted,
with all engineering and safety changes prescribed by the manufacturer and
Maintenance Organization incorporated therein. At such termination, Lessee
shall, at its own expense, obtain a certification from the manufacturer that the
Equipment is eligible and acceptable for (and Lessee shall arrange and pay for
any repairs and changes as are necessary for the manufacturer to accept the
Equipment under) contract maintenance at its then standard rates, and the term
of this Lease shall be deemed extended upon the same terms and conditions and
rental hereunder until such certification has been obtained.

7. OWNERSHIP AND INSPECTION:

         (a)Lessee shall have no interest in the Equipment other than the rights
acquired as a lessee hereunder. The Equipment is and shall always remain
separate identifiable personalty. Lessee shall not permit any item of Equipment
to be installed in, or used, stored or maintained with, any real property in
such a manner or under such circumstances that any person might acquire any
rights in such item of Equipment paramount to the rights of Lessor by reason of
such item of Equipment being deemed to be real property or a fixture thereon.
Lessee shall, promptly upon request of Lessor, obtain a written acknowledgement
from the owner and/or mortgagee(s) of the real property at which such item of
Equipment is located that such owner and/or mortgagee(s) will not at any time
assert any interest in such item of Equipment or that such item of Equipment
constitutes part of such real property. Lessee shall, at Lessor's request, affix
to the Equipment in a prominent place or places, tags, decals or plates
furnished by Lessor, indicating Lessor's ownership and Lessee shall not permit
their removal or concealment.

         (b)Lessee shall keep the Equipment free and clear of all liens and
encumbrances except liens or encumbrances arising through the actions or
omissions of Lessor. LESSEE SHALL NOT ASSIGN OR OTHERWISE ENCUMBER THIS LEASE OR
ANY OF ITS RIGHTS HEREUNDER OR SUBLEASE THE EQUIPMENT WITHOUT THE PRIOR WRITTEN
CONSENT OF LESSOR, except that Lessee, upon prior written notice to Lessor, may
assign this Lease or sublease the Equipment to its parent or any subsidiary
corporation, or to a corporation which shall have acquired all or substantially
all of the property of Lessee by merger,

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consolidation or purchase. No assignment or sublease shall relieve Lessee of any
of its obligations hereunder and any permitted sublease or assignment shall be
by its terms expressly subject and subordinate to the terms of this Lease
Agreement and the rights of the Lessor hereunder.

         (c)Lessor or its agents shall have free access to the Equipment at all
reasonable times for the purpose of inspection and for any other purpose
contemplated in this Lease.

8. WARRANTIES:

         (a)Lessee represents, covenants and agrees that, at the Installation
Date set forth in the applicable Equipment Schedule, it shall have (i)thoroughly
inspected the Equipment, (ii)determined for itself that all items of Equipment
are in good condition, working order and repair and are of a size, design,
capacity and manufacture selected by it, and (ill)satisfied itself that the
Equipment is suitable for Lessee's purposes. LESSOR LEASES THE EQUIPMENT AS IS
AND, NOT BEING THE MANUFACTURER OF THE EQUIPMENT, THE MANUFACTURER'S AGENT OR
THE SELLER'S AGENT, MAKES NO WARRANTY OR REPRESENTATION, EITHER EXPRESS OR
IMPLIED, AS TO THE EQUIPMENT'S MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE, DESIGN, CONDITION, QUALITY, CAPACITY, MATERIAL OR WORKMANSHIP OR AS TO
PATENT INFRINGEMENT OR THE LIKE, it being agreed that all such risks, as between
Lessor and Lessee, are to be borne by Lessee. Lessee agrees to look solely to
the manufacturer or to suppliers of the Equipment for any and all warranty
claims and any and all warranties made by the manufacturer or the supplier of
Lessor are hereby assigned to Lessee for the term of the applicable Equipment
Schedule. Lessee hereby assumes the sole responsibility for, and agrees that
Lessor shall not be responsible for, the delivery, installation, maintenance,
operation or service of the Equipment or for delay or inadequacy of any or all
of the foregoing. Lessor shall not be responsible for any direct or
consequential loss or damage resulting from the installation, operation,
maintenance or use of the Equipment or otherwise.

         (b)Lessee agrees that the statements and financial reports submitted by
it to Lessor are material inducements to the execution by Lessor of this Lease,
and Lessee warrants that such statements and reports are, and all information
hereafter furnished by Lessee to Lessor will be, true and correct in all
material respects as of the date submitted.

9. RISK OF LOSS ON LESSEE:

         (a)Until the Equipment is returned to Lessor as provided in this Lease,
Lessee relieves Lessor of responsibility of all risks of physical damage to or
loss or destruction of the Equipment, howsoever caused. During the term of this
Lease as to any Equipment Schedule, Lessee, at its own expense, shall keep in
effect all risk and public liability insurance policies covering the Equipment
designated in such Equipment Schedule. The public liability insurance shall be
in such amount as is reasonably acceptable to Lessor. The all risk insurance
policy shall insure against all risks of loss or damage from every cause
whatsoever and shall be for an amount not less than the replacement cost of the
Equipment. Lessor, its successors and assigns shall be named as additional
insureds and loss payees on such policies as their interests may

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appear, which shall be written by an insurance company of recognized
responsibility which is reasonably acceptable to Lessor. Evidence of such
insurance coverage shall be furnished to the Lessor no later than the
Installation Date set forth in the Equipment Schedule(s) and, from time to time,
thereafter as Lessor may demand. Such policies shall provide that no less than
thirty (30) days written notice shall be given Lessor prior to cancellation of
such policies for any reason. Lessee hereby irrevocably appoints Lessor as
Lessee's attorney-in-fact coupled with an interest to make claim for, receive
payment of, and execute any and all documents that may be required to be
provided to the insurance carrier in substantiation of any such claim for loss
or damage under said insurance policies, and to endorse Lessee's name to any and
all drafts or checks in payment of the loss proceeds.

         (b)If any item of Equipment is rendered unusable as a result of any
physical damage to, or loss or destruction of, the Equipment, or title thereto
shall be taken by any governmental authority under power or eminent domain or
otherwise, Lessee shall give to Lessor immediate notice thereof and this Lease
shall continue in full force and effect without any abatement of rental. Lessee
shall determine, within fifteen (15) days after the date of occurrence of any
such damage or destruction, whether such item of Equipment can be repaired. In
the event Lessee determines that the item of Equipment cannot be repaired or
such Equipment was lost, destroyed or title thereto taken, Lessee, at its
expense, shall promptly replace such item of Equipment with identical equipment
and convey title to such replacement equipment to Lessor free and clear of all
liens, claims, equities and encumbrances of every kind or nature whatsoever, and
this Lease shall continue in full force and effect as though, subject to the
provisions of Section 13hereof, such damage, loss, destruction or taking of
title had not occurred, except that the replacement equipment shall become
Equipment for purposes of this Lease in lieu of the replaced Equipment. In the
event Lessee determines that such item of Equipment can be repaired, Lessee
shall cause such item of Equipment to be promptly repaired. All proceeds of
insurance received by Lessor or Lessee under the policy referred to in the
preceding paragraph of this Section shall be applied toward the cost of such
repair or replacement.

         (c)Lessee shall immediately notify Lessor of all details concerning any
damage to, or loss of, the Equipment arising out of any event or occurrence
whatsoever, "including but not limited to, the alleged or apparent improper
manufacture, functioning or operation of the Equipment.

10. EVENTS OF DEFAULT AND REMEDIES:

The occurrence of any one of the following shall constitute an Event of Default
hereunder:

         (a)Lessee fails to pay any installment of rent on or before the tenth
(10th) day following the date when Lessor notifies Lessee, in writing that such
installment has not been paid;

         (b)Lessee attempts to remove, sell, transfer, encumber, sublet or part
with possession of the Equipment or any items thereof, except as expressly
permitted herein;

         (c)Lessee shall fail to observe or perform any of the other obligations
required to be observed or performed by Lessee hereunder and such failure shall
continue uncured for (10) days after written notice thereof to Lessee by Lessor;

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         (d)Any representation or warranty made by Lessee herein or in any
document or certificate furnished in connection herewith shall prove incorrect
in any material respect;

         (e)Lessee ceases doing business as a going concern, makes an assignment
for the benefit of creditors, admits in writing its inability to pay its debts
as they become due, files a voluntary petition in bankruptcy, is adjudicated a
bankrupt or an insolvent, files a petition seeking for itself any
reorganization, arrangement, composition, readjustment, liquidation, dissolution
or similar arrangement under any present or future statute, law or regulation or
files an answer admitting the material allegations of a petition filed against
it in any such proceeding, consents to or acquiesces in the appointment of a
trustee, receiver, or liquidator of it or of all or any substantial part of its
assets or properties, or if it or its shareholders shall take any action looking
to its dissolution or liquidation; or

         (f)Within thirty (30) days after the commencement of any proceedings
against Lessee seeking reorganization, arrangement, readjustment, liquidation,
dissolution or similar relief under any present or future statute, law or
regulation, such proceedings shall not have been dismissed, or if within thirty
(30) days after the appointment, without Lessee's consent or acquiescence, of
any trustee, receiver or liquidator of it or of all or any substantial part of
its assets and properties, such appointment shall not be vacated or vigorously,
actively and continually protested by Lessee;

         (g)The occurrence of any event or condition described in subsections
(d) through (f) hereof with respect to any guarantor or any other party liable,
in whole or in part, for performance of any of Lessee's obligations under this
Lease.

         Upon the occurrence of an Event of Default, Lessor may at its option do
any or all of the following: (i)By notice to Lessee terminate this Lease as to
any or all Equipment Schedules; (ii)whether or not this Lease is terminated as
to any or all Equipment Schedules, take possession of any or all of the
Equipment listed on any or all Equipment "Schedules, wherever situated, and for
such purpose, enter upon any premises without liability for so doing or Lessor
may cause Lessee, and Lessee hereby agrees, to return the Equipment to Lessor as
provided in this Lease; (iii)recover from Lessee, as liquidated damages for loss
of a bargain and not as a penalty, an amount equal to the present value of all
monies to be paid by Lessee during the remainder of the Initial Term or any
successive period then in effect, discounted at the rate of six percent (6%) per
annum, which payment shall become immediately due and payable; and (iv)sell,
dispose of, hold, use or lease any Equipment as Lessor in its sole discretion
may determine without, except as provided below, any duty to account to Lessee
(and Lessor shall not be obligated to give preference to the sale, lease or
other disposition of the Equipment over the sale, lease or other disposition of
similar equipment owned or leased by Lessor). In any event, Lessee shall,
without further demand, pay to Lessor an amount equal to all sums due and
payable for all periods up to and including the date on which Lessor has
declared this Lease to be in default.

         In the event that Lessee shall have paid to Lessor the liquidated
damages referred to in clause (iii) above and all other sums then due and
payable, Lessor hereby agrees to pay Lessee, promptly after receipt thereof, all
rentals or proceeds received from the reletting or sale of the

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Equipment to the extent such rentals or proceeds are attributable to the balance
of the Initial Term (after deduction of all expenses incurred by Lessor), said
amount never to exceed the amount of the liquidated damages paid by Lessee.
Lessee agrees that Lessor shall have no obligation to sell or lease the
Equipment and shall not be required to give preference to the sale, lease or
other disposition of the Equipment over the sale, lease or other disposition of
similar equipment owned or leased by Lessor. Lessee shall in any event remain
fully liable for reasonable damages as provided by law and for all costs and
expenses incurred by Lessor on account of such default including, but not
limited to, all court costs and reasonable attorneys' fees. Lessee further
agrees that, in any event, it will be liable for any deficiency after any sale,
lease or disposition by Lessor. The rights afforded Lessor hereunder shall not
be deemed to be exclusive, but shall be in addition to any other rights or
remedies provided by law. Lessor agrees to seek to mitigate its damages in a
commercially reasonable manner.

11. NET LEASE

         Except as otherwise specifically provided in this Lease, it is
understood and agreed that this is a net lease, and that, as between Lessor and
Lessee, Lessee shall be responsible for all costs and expenses of every nature
whatsoever arising out of or in connection with or related to this Lease or the
Equipment (including, but not limited to, transportation in and out,
transportation insurance, rigging, drayage, packing, installation and disconnect
charges). Lessee hereby agrees that in the event that Lessee fails to pay or
perform any obligation under this Lease, Lessor may, at its option, pay or
perform said obligation and any payment made or expense incurred by Lessor in
connection therewith shall become additional rent which shall be due and payable
by Lessee upon demand.

12. ASSIGNMENT BY LESSOR:

         Lessee agrees that Lessor may transfer or assign all or part of
Lessor's right, title and interest in, under or to the Equipment and this Lease
and any or all sums due or to become due pursuant to any of the above, to any
third party (the "Assignee") for any reason. Lessee agrees that upon receipt of
written notice from Lessor of such assignment, Lessee shall perform all of its
obligations hereunder for the benefit of Assignee and, if so directed, shall pay
all sums due or to become due hereunder directly to the Assignee or to any other
party designated by the Assignee. Lessee hereby covenants, represents, warrants
and agrees that the Assignee shall be entitled to rely on and shall be
considered a third party beneficiary of the following covenants, representations
and warranties: (i)Lessee's obligations to Assignee hereunder are absolute and
unconditional and are not subject to any abatement, reduction, recoupment,
defense, offset or counterclaim available to Lessee for any reason whatsoever
including, without limitation, operation of law, defect in the Equipment, the
condition, design, operation or fitness for use thereof or any loss, taking,
destruction or interference with the use of the Equipment or any part thereof,
failure of Lessor to perform any of its obligations hereunder or for any other
cause or reason whatsoever, whether similar or dissimilar to the foregoing
(Lessee reserving its rights, if any, to have separate recourse against Lessor
on account of any thereof); nor, except as otherwise expressly provided herein,
shall this Agreement terminate, or the respective obligations of Lessor or
Lessee be otherwise affected, by reason of any of the foregoing or for any other
cause whether similar or dissimilar to the foregoing, it being the intention of
the parties

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hereto that the monthly rental, additional rental, and all other sums payable by
Lessee hereunder shall continue to be payable in all events and at the times
herein provided; (ii)Lessee shall not look to Assignee to perform any of
Lessor's obligations hereunder, (iii)Lessee will not amend or modify this
Agreement without the prior written consent of the Assignee; and (iv)Lessee will
send a copy to Assignee of each notice which Lessee sends to Lessor.

         Upon receipt of notice of such assignment, Lessee agrees to execute and
deliver to Lessor and Assignee such documentation as Assignee may require,
including but not limited to (i)an acknowledgement of, or consent to, assignment
which may require Lessee to make certain representations or reaffirmations as to
some of the basic terms and covenants contained in this Lease; (ii)a certified
copy of resolutions of Lessee; (iii)an opinion of counsel for Lessee; and (iv)a
Certificate of Delivery and Acceptance. Nothing contained in such documentation
required by Assignee shall be in derogation of any of the rights granted to
Lessee hereunder. Notwithstanding such assignment: (i) Lessor shall not be
relieved of any of its obligations hereunder; and (ii) the rights of Lessee
hereunder shall not be impaired.

13. TAX INDEMNITY:

         This Lease has been entered into, and the Equipment has been acquired
by the Lessor, on the basis that Lessor and/or any persons, firms, corporations
or other entities to which Lessor transfers or has transferred title to all or
any portion of the Equipment (the "Owner") shall be entitled to such deductions,
credits and other benefits as are provided to an owner of property (the "Tax
Benefits"), including, without limitation, the accelerated cost recovery or
depreciation deduction on the Equipment under various Sections of Internal
Revenue Code of 1986 as amended from time to time (the "Code") based upon such
depreciable lives, averaging conventions, methods of depreciation and other
accounting methods as the Owner elects for tax purposes, and the deduction under
Section 163 of the Code in the full amount of any interest paid or accrued by
the Owner in accordance with the Owner's method of accounting for tax purposes
with respect to any indebtedness incurred by the Owner in financing its purchase
of the Equipment. (As used herein the term "Owner" includes Lessor in the event
Lessor has not transferred title to all of the Equipment.) If as a result of any
act or failure to act of Lessee or any physical damage to or loss, governmental
taking or destruction of the Equipment, the Owner (a)shall lose, have recaptured
or disallowed, or not be entitled to the full use of the Tax Benefits, or
(b)shall have its tax increased or accelerated on account of recomputation or
recapture of such Tax Benefits in any year or years pursuant to the provisions
of the Code (each of the events referred to in (a) and (b) above being referred
to as a "Loss"), then Lessee shall pay to the Owner, upon demand, a sum which,
after deduction therefrom for all federal, state and local income taxes payable
by the Owner with respect to the receipt of such sum, shall be sufficient to
restore the Owner to substantially the same position the Owner would have been
in had such Loss not been incurred after taking into account all relevant
factors, including, without limitation, (i)the amount of the Tax Benefits so
lost, recaptured, disallowed, recomputed or not so utilized, (ii)the increase or
acceleration in the Owner's tax on account thereof, (iii)penalties, interest or
other charges imposed on the Owner, (iv)differences in tax years involved, and
(v) the Tax Benefits, if any, available to the Owner with respect to any
replacement Equipment transferred to Lessor pursuant to Section 9(b) hereof. The
provisions of this Section 13 shall survive the expiration or earlier
termination of this Lease. For the purposes of this Section 13, a

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Loss shall occur upon the earliest of (1)the happening of any event which may
cause such Loss, (2)the payment by the Owner to the Internal Revenue Service of
the tax increase resulting from such Loss, or (3)the adjustment of the tax
return of the Owner to reflect such Loss.

14. INDEMNIFICATION:

         Lessee hereby agrees to assume liability for, and does hereby agree to
indemnify, protect, save and keep harmless Lessor and its respective successors,
assigns, legal representatives, agents and servants, from and against, any and
all liabilities, obligations, losses, damages, penalties, claims, actions,
suits, costs, expenses or disbursements (including legal fees and expenses) of
any kind and nature whatsoever which may be imposed on, incurred by or asserted
against Lessor or any of its respective successors, assigns, legal
representatives, agents and servants (whether or not also indemnified against by
the manufacturer(s) or any other person), in any way relating to or arising out
of this Lease or any documents contemplated hereby, or the performance or
enforcement of any of the terms hereof, or in any way relating to or arising out
of the Equipment or the acceptance, rejection, return, lease, possession, use,
condition, operation, or disposition of the Equipment or any accident in
connection therewith (including, without limitation, latent and other defects,
whether or not discoverable); provided, however, that Lessee shall not be
required to indemnify Lessor or its respective successors, assigns, legal
representatives, agents and servants, for loss or liability in respect of any
item of Equipment arising from acts or events which occur after possession of
such item of Equipment has been returned to Lessor or loss or liability
resulting from the active willful misconduct of the party otherwise to be
indemnified hereunder. Lessee agrees that Lessor shall not be liable to Lessee
for any liability, claim, loss, damage or expense of any kind or nature arising
in strict liability or caused directly or indirectly by the inadequacy of the
Equipment for any purpose or any deficiency or defect therein or the use or
maintenance thereof or any repairs, servicing or adjustments thereto or any
delay in providing or failure to provide any thereof or any interruption or loss
of service or use thereof or any loss of business.

15. MISCELLANEOUS:

         (a)Neither this Lease nor any consent or approval provided for herein
shall be binding upon Lessor unless signed on its behalf by a duly authorized
officer. This Agreement shall be deemed to have been made in the State of
Connecticut and shall be governed in all respects by the laws of such state.

         (b)This Lease constitutes the entire agreement between Lessee and
Lessor with respect to the Equipment, and no covenant, condition or other term
or provision may be waived or modified orally.

         (c)All notices hereunder shall be in writing and shall be delivered in
person or sent by registered or certified mail, postage prepaid, to the address
of the other party as set forth herein or to such other address as such party
shall have designated by proper notice.

         (d)This Lease shall be binding upon and inure to the benefit of Lessor
and Lessee and their respective successor, s and assigns (including any
subsequent assignee of Assignee).

                                      -10-
<PAGE>
         (e)If any term or provision of this Lease or the application thereof to
any person is, to any extent, invalid or unenforceable, the remainder of this
Lease, or the application of such provision to the persons other than those to
which it is invalid or unenforceable, shall not be affected thereby, and each
provision of this Lease shall be valid and be enforced to the fullest extent
permitted by law.

         (f)No waiver of any of the terms and conditions hereof shall be
effective unless in writing and signed by the party against whom such waiver is
sought to be enforced. Any waiver of the terms hereof shall be effective only in
the specific instance and for the specific purpose given. The waiver by Lessor
or Lessee of any breach of any obligation of Lessee or Lessor shall not be
deemed a waiver of such obligation or of any subsequent breach of the same or
any other obligation. The subsequent acceptance of rental payments hereunder by
Lessor shall not be deemed a waiver of any prior existing breach by Lessee
regardless of Lessor's knowledge of such prior existing breach at the time of
acceptance of such rental payments. The rights afforded Lessor and Lessee under
this Paragraph shall not be deemed to be exclusive, but shall be in addition to
any rights or remedies provided by law.

         (g)Lessor is hereby authorized by Lessee to cause this Lease or other
instruments, including Uniform Commercial Code Financing Statements, to be filed
or recorded for the purposes of showing Lessor's interest in the Equipment and
Lessee agrees to execute and deliver all such instruments at the request of
Lessor and that Lessor may execute and deliver such instruments for and on
behalf of Lessee.

         (h)In the event that the Installation Date does not occur within
forty-five (45) days of the Projected Installation Date (as set forth in the
applicable Equipment Schedule)then Lessor, at its option, may terminate the
applicable Equipment Schedule and this Lease (to the extent that it applies to
said Equipment Schedule), and any obligations with respect to any Purchase
Agreement between Lessee and the manufacturer that were assumed by Lessor shall
revert to and shall be re-assumed by Lessee.

         (i)In the event of any conflict between the terms and conditions of
this Lease Agreement and the terms and conditions of any Equipment Schedule(s)
and Rider(s) thereto, the terms and conditions of such Equipment Schedule(s) or
Rider(s) shall prevail.

         (j)Each year during the term of this Lease, Lessee hereby agrees to
deliver to Lessor, upon Lessor's request, a copy of Lessee's annual audited
financial statements within a reasonable time after said statements are
available.

                                      -11-
<PAGE>
         (k)The obligations which Lessee is required to perform during the term
of this Lease shall survive the expiration or other termination of this Lease,
but only to the extent that such obligations remain unperformed as of the
expiration or termination of this Lease.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the day
and year first above written.

Lessor:  SOMERSET CAPITAL GROUP, LTD.

By:
      -------------------------------
Name:
      -------------------------------
Title:
      -------------------------------

Lessee:  GREENFIELD ONLINE, INC.

By:
      -------------------------------
Name:
      -------------------------------
Title:
      -------------------------------

                                      -12-
<PAGE>
                                  PLEASE SUBMIT
                                       ON
                                LESSEE LETTERHEAD

                      FORM OF OPINION OF COUNSEL FOR LESSEE

Dear Sirs:

         As counsel for____________________________________ (the "Lessee"), I
have examined the Lease Agreement dated as of ____________ (the "Lease"),
between the Lessee and SOMERSET CAPITAL GROUP, LTD. (the "Lessor"), and such
other documents and corporate records as I have deemed relevant. Based on such
examination, I am of the opinion that:

         (i) The Lessee is a corporation validly existing and in good standing
under the laws of the state of its incorporation, with adequate power to enter
into the Lease;

         (ii) the Lease and any and all documents relating to this transaction
have been duly authorized, executed and delivered by Lessee and constitute
valid, legal and binding agreements, enforceable in accordance with their terms,
subject as to enforcement of remedies to applicable bankruptcy and insolvency
laws:

         (iii) no approval, consent or withholding of objection is required from
any governmental authority with respect to the entering into or performance by
Lessee of the Lease, (or if any such approval is required specifying same and
stating that it has been obtained):

         (iv) the entering into and performance by Lessee of the Lease and any
and all other documents relating to this transaction will not violate any
judgement, order, law or regulation applicable to Lessee or any provision of
Lessee's articles of incorporation or by-laws or result in any breach of, or
constitute a default under, or result in the creation of any lien, charge,
security interest or other encumbrance upon the Equipment pursuant to, an
indenture, mortgage, deed of trust, bank loan or credit agreement or other
instrument to which Lessee is a party; and

         (v) to the best of my knowledge, there are no suits or proceedings
pending or threatened in any court or before any regulatory commission, board or
other administrative governmental agency against or affecting Lessee, which will
have material adverse effect on the ability of Lessee to fulfill its obligations
under the Lease.

                                                              Very truly yours,

                                      -13-
<PAGE>
                            CERTIFICATE OF INCUMBENCY

I hereby certify that I am the duly elected, qualified and presently serving
Secretary of Greenfield Online, Inc.

I further certify that each of the persons listed below was duly elected to and
on the date hereof holds the office set forth opposite his/her name and that the
signature appearing opposite the name of such officer is the genuine signature
of such officer. Such persons have the power and authority to execute any and
all documents on behalf of the company and to bind the Company to perform in
accordance with the terms thereof.

Name                    Office                                 Signature

--------------          ----------------------------           -----------------

--------------          ----------------------------           -----------------

--------------          ----------------------------           -----------------

IN WITNESS WHEREOF, I have hereunto set my had and affixed the seal of the
Company this _____ day of ____________, 2000.

                                        ----------------------------------------

                                      -14-<PAGE>
                                                                   EXHIBIT 10.25

   The terms and conditions of this document, all attachments and any future
  amendments or addenda are Confidential Information and may not be disclosed,
  reproduced or reprinted by CRI, without the express prior written consent of
                            Greenfield Online, Inc.

CONFIDENTIAL TREATMENT HAS BEEN REQUESTED FOR PORTIONS OF THIS EXHIBIT. THE COPY
FILED HEREWITH OMITS THE INFORMATION SUBJECT TO THE CONFIDENTIALITY REQUEST.
OMISSIONS ARE DESIGNATED AS [****]. A COMPLETE VERSION OF THIS EXHIBIT HAS BEEN
FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.

                             GREENFIELD ONLINE, INC.
                                        &
                                       CRI

                            FIELDSOURCE(R) AGREEMENT

      This Agreement (the "Agreement"), dated this 31st day of October, 2001, is
by and between the FieldSource(R) division of Greenfield Online, Inc., a
Delaware corporation with its principal place of business at 21 River Road,
Wilton, CT ("FieldSource"), and Custom Research Inc., a Minnesota corporation
with its principal offices at 8401 Golden Valley Road, Minneapolis, Minnesota
("CRI").

RECITALS

WHEREAS, The FieldSource division of Greenfield Online, Inc. is engaged in the
businesses of (i) providing access to the Greenfield Online array of
Internet-based consumer panels, and other sources of survey respondents (as they
exist from time to time, the "Sample Sources"), to others for a fee, and (ii)
providing access on a co-branded or OEM basis to Greenfield Online's proprietary
research technologies and techniques such as FocusChat(R) and MindStorm(R) (the
"Proprietary Products") ; and

WHEREAS, CRI is in the business of providing custom research services; and,

WHEREAS, CRI and FieldSource desire to enter into an agreement governing the
terms of CRI's access to the Sample Sources and Proprietary Products via
FieldSource.

NOW THEREFORE, in consideration of the mutual covenants and agreements contained
herein, the parties hereto agree as follows:

1.    Description of Services. FieldSource will provide CRI with the following
      Services:

      1.1.  Full Service. FieldSource will provide CRI access to Greenfield
            Online's Sample Sources through a dedicated team of FieldSource
            Client Services staff. Staff will include a relationship manager,
            senior researcher, and project director members. FieldSource shall
            program CRI's research surveys and distribute invitations to the
            appropriate sample source (e.g., Greenfield Online's online panels
            and other sample sources or sample sources supplied by CRI), gather
            the quantitative marketing research data and deliver it in
            untabulated form to CRI (the Full Service offering and/or the Sample
            Delivery offering shall be known as the "Services"). FieldSource
            reserves the right to reject any survey on the grounds that it
            contains profane, obscene, discriminatory, or otherwise
            objectionable material. The Services shall be subject to
            FieldSource's Privacy Policy as published on its website from time
            to time. Each individual survey will be the subject of a written
            addendum which shall incorporate the terms of this
<PAGE>
            Agreement and which will contain terms regarding sample size,
            incidence, delivery time, price, and other deliverables.

      1.2.  Sample Delivery. FieldSource will direct appropriate potential
            survey respondents (each individually a "Potential Respondent" and
            together the "Potential Respondents" or "Sample") to surveys
            programmed and hosted on CRI's computer systems and servers, or on
            the computer systems and servers maintained by others but under
            CRI's control, (the "Sample Services"). FieldSource's obligation to
            direct Sample to CRI surveys is subject to its determination that it
            has sufficient appropriate Sample and that it can meet the delivery
            and other terms established by CRI as well as CRI's compliance with
            the provisions Section 1.3. Each instance where CRI orders the
            Sample Services will be the subject of a written addendum which
            shall incorporate the terms of this Agreement.

      1.3.  Performance Covenants. During the Term of this Agreement, CRI agrees
            to maintain the following guidelines and practices during the
            conduct of any such survey using the Sample Services.

            1.3.1. Approval of Surveys. Prior to the delivery of any Potential
                  Respondents, FieldSource must review and approve each survey
                  for which it will supply Sample. FieldSource reserves the
                  right to reject any survey on the grounds that it is too long
                  or complex, contains profane, obscene, hateful,
                  discriminatory, or otherwise objectionable material, or
                  otherwise fails to meet the guidelines, rules, or regulations
                  published by FieldSource from time to time.

            1.3.2. Approval of Incentive Program. Prior to the delivery of any
                  Potential Respondents, FieldSource must review and approve the
                  incentive program for each survey. FieldSource reserves the
                  right to reject any survey on the grounds that in its opinion
                  the incentive offered to Potential Respondents is insufficient
                  to attract qualified respondents.

            1.3.3. Qualification and Return of Respondents. As FieldSource
                  directs Potential Respondents to CRI surveys it will mask
                  their email address and attach a unique Respondent
                  identification number. GFOL can pass over a unique ID
                  containing screening information and/or other data. All CRI
                  surveys must qualify each Potential Respondent within the
                  [****]. In the case of the Full Service, Greenfield Online
                  will qualify respondents. All Respondents who do not qualify
                  will be immediately routed back to a URL designated by
                  FieldSource. All Respondents who complete a CRI survey must,
                  at the conclusion of the survey, be routed back to a URL
                  designated by FieldSource.

            1.3.4. Approval of Systems - Uptime. CRI shall disclose the
                  technical and performance specifications of its software and
                  computer systems (including the software and computer systems
                  of others used to conduct the surveys) so that FieldSource may
                  determine their capacity and capability. CRI will maintain
                  uptime of its systems at [****]% at all times when FieldSource
                  is directing Potential Respondents to CRI. FieldSource
                  reserves the right to limit the number of Potential
                  Respondents sent to CRI based on its

                                       2
<PAGE>
                  assessment of the capacity of its software and computer
                  systems. If CRI experiences any downtime or technical
                  difficulties that result in its systems not being able to
                  accept Potential Respondents, collect data, allow Potential
                  Respondents to complete surveys or in any other way prevent
                  Potential Respondents from taking and completing surveys (the
                  "Technical Difficulties"), it shall immediately notify
                  FieldSource so it may cease directing Sample to CRI. In any
                  case where CRI fails to notify FieldSource of any Technical
                  Difficulty within [****] of its occurrence, CRI will be liable
                  for the cost of Sample for the entire duration of the
                  Technical Difficulty by multiplying the number of Potential
                  Respondents who visited CRI's site during the Technical
                  Difficulty by one and one half times the estimated incidence
                  for each study to which they were directed, provided, however,
                  that if the assumed incidence of Potential Respondents for any
                  survey affected by a Technical Difficulty is greater than
                  [****], then FieldSource will charge CRI for Sample delivered
                  at the actual incidence.

            1.3.5. Real-Time Reporting. CRI shall maintain a system of
                  "real-time reporting" which shall allow FieldSource personnel
                  access to CRI's computer systems via the World Wide Web (or
                  such other method as the parties may agree) so that they can
                  determine with respect to each of CRI's surveys: (i) the
                  number of Potential Respondents that have been directed to
                  each survey, (ii) the number of Potential Respondents that
                  have completed each survey, (iii) the number of Potential
                  Respondents that have taken each survey and whose profile
                  qualifies their responses as acceptable. Should CRI's real
                  time reporting systems experience any downtime or technical
                  difficulties while FieldSource is delivering Sample to any CRI
                  survey that results in FieldSource being unable to access the
                  information required by this Section 1.3.5, then FieldSource
                  shall have the following options: (a) to discontinue the
                  delivery of Potential Respondents to any or all CRI surveys,
                  or (b) to continue to deliver Potential Respondents to CRI
                  surveys and accept CRI's subsequent accounting of completed
                  surveys.

            1.3.6. No Collection of Personally Identifiable Data. CRI will not
                  collect or attempt to collect any personally identifiable
                  information from any Potential Respondent directed to its
                  sites and surveys by FieldSource. Personally Identifiable
                  Information includes any information that would allow CRI to
                  identify a Potential Respondent at any time in the future,
                  including, but not limited to, name, address, and email
                  address. Except as agreed to by FieldSource in connection with
                  the delivery of incentive payments and/or product placement
                  studies (subject to the approval and consent of the
                  participants) to respondents and with respect to "session
                  cookies," CRI will not append cookies or other electronic tags
                  to the browsers of any Potential Respondent.CRI shall abide by
                  all CASRO guidelines for online marketing research as they are
                  promulgated and amended from time to time.

            1.3.7. No Recruitment. CRI shall take no action to recruit any
                  Potential Respondent into any panel, community, or group of
                  individuals, online or offline, or take any action that would
                  allow CRI to contact, or allow any other party to contact, any
                  Potential Respondent at any time in the future.

                                       3
<PAGE>
            1.3.8. Generic Survey Template. Prior to FieldSource directing any
                  Potential Respondents to CRI's surveys, CRI must (i) remove
                  any and all of its Business Marks (as such term is defined
                  below) and any reference to CRI or its subsidiaries from the
                  online survey template to be viewed by Potential Respondents,
                  such survey templates to be pre-approved by FieldSource in its
                  sole and absolute discretion, and (ii) remove any similar
                  references from the URLs of all of CRI's surveys.

            1.3.9. Help Requests. All help requests initiated by Potential
                  Respondents must be directed to [****]. FieldSource will give
                  CRI prompt notice of the help requests along with the nature
                  of the service issues. CRI will designate a help resource to
                  work with Greenfield Help to address the service issues raised
                  by these help requests. CRI will work diligently to address
                  all help requests and FieldSource reserves the right to stop
                  delivering Potential Respondents to any and/or all of CRI's
                  surveys, until the issues which had given rise to the help
                  requests have been resolved to FieldSource's satisfaction.

            1.3.10. Privacy Policy and COPPA. During the term of this Agreement,
                  CRI shall develop and maintain a privacy policy and comply
                  with its terms and the provisions of the Children's Online
                  Privacy Protection Act and all other applicable privacy laws,
                  rules, and regulations.

      1.4.  Performance Covenants. During the Term of this Agreement,
            FieldSource agrees to maintain the guidelines and practices during
            the performance of the Services as shown on Exhibit C.

      1.5.  Proprietary Products. During the Term of this Agreement and for as
            long as CRI remains in compliance with its obligations hereunder,
            FieldSource will provide CRI access to the Proprietary Products. The
            Proprietary Product, type of access (co-branded or OEM), price,
            sales quotas, territory and other terms and conditions will be set
            out in written addenda to be attached to and incorporated into this
            Agreement.

2.    Ownership of Panel/Methodologies/Proprietary Products: CRI agrees that the
      panel, sample sources software, technology, and research methodologies
      used by FieldSource (other than those supplied by CRI or its clients), to
      render the Services and the Proprietary Products are and shall be solely
      owned by Greenfield Online and CRI shall not acquire any interest in and
      to the panel, sample sources, software, technology or such methodologies
      as a result of this Agreement. CRI agrees that during the Term of this
      Agreement (including any Renewal Term) and for three (3) years after its
      expiration, it will not initiate, participate in, or render assistance in
      any action or proceeding to contest, overturn, or invalidate any of
      Greenfield Online's intellectual property then existing or developed,
      including patents, trademarks, and copyrights.

3.    Exclusivity:

      3.1   During the Term of this Agreement (the "Term") CRI will purchase the
            Services exclusively from FieldSource, subject to the exceptions
            described below.

                                       4
<PAGE>
      3.2   CRI shall be entitled to purchase the Services from sources other
            than FieldSource if:

            3.2.1 CRI's client or other end user specifies that another source
                  be utilized;

            3.2.2 FieldSource is unable to satisfy the project's requirements,
                  including those related to price, sample size, incidence,
                  and/or delivery time. If the project's requirements are
                  subsequently changed CRI must again offer the project to
                  FieldSource before offering it to another source. In that case
                  FieldSource must notify CRI that it accepts the revised
                  requirements within the time exigencies established by the
                  client's needs, or CRI may offer the project to another
                  source.

4.    Trademark Usage: Should the parties agree to use each others Business
      Marks, they will enter into an Addendum to this Agreement.

5.    Fees:

      5.1.  Revenue Commitments:

            5.1.1. Minimum Purchases: CRI has committed to purchase no less than
                  $[****] of Services as described in Section 1, during each
                  year of the Initial Term and each Renewal Term (the "Minimum
                  Purchase"). For the purposes of this Section 5 Minimum
                  Purchases shall be defined as the total cost of Services on
                  the date the order is placed, adjusted for any later
                  cancellations, postponements or changes in scope, but not
                  adjusted for accrual revenue recognition or timing of invoices
                  or payments. For the purposes of calculating the Minimum
                  Purchases made during the first [****] period of the Term, all
                  purchases made from January 1, 2001 shall be included.

            5.1.2. Economic Contingency: If during any year of the Term CRI
                  anticipates that its yearly purchases of online marketing
                  research data and services will fall below $[****], then it
                  shall so notify GFOL. [****].

            5.1.3. Discounts: FieldSource shall provide the Services to CRI at a
                  [****]% discount off the prevailing FieldSource fees
                  established at the time a price for the Service is quoted. The
                  current FieldSource pricing, before applying any discounts for
                  the Full Service and the Sample Services, are attached hereto
                  as Exhibits A and B, respectively. The prices listed on
                  Exhibits A and B shall remain in effect for [****] and will be
                  subject to [****], uniformly applied by FieldSource, provided
                  that if such [****]. For Services that do not meet the pricing
                  specifications listed on Exhibits A and B, FieldSource will
                  price the Service in the ordinary course of business and then
                  apply the discount.

            5.1.4. Qualifying Purchases: CRI shall receive credit against its
                  yearly Minimum Purchases only for purchases of the Service
                  which have a start date that is no more than [****] days from
                  the end of the [****] period in which they were purchased.
                  Where Services purchased during a [****] period are cancelled,
                  postponed or reduced in scope after the close of that year,
                  there will be a retroactive adjustment to the prior year's
                  purchases, which may result in additional revenue
                  Reconciliation Payments.

                                       5
<PAGE>
            5.1.5. [****] Reconciliation: At the end of each [****] period
                  during the Term CRI will make a cash payment (each a
                  "Reconciliation Payment") to FieldSource equal to the
                  difference between (1) the contract-to-date Minimum Purchases
                  and (2) the sum of (a) the contract price of all Services
                  purchased contract-to-date and (b) any Reconciliation Payments
                  which are forfeited. CRI may, at its election, chose to add
                  the amount of the Reconciliation Payment [****] to the Minimum
                  Purchase amounts for the succeeding [****] period (a "Roll
                  Forward"), provided that CRI (i) makes a cash payment of the
                  entire shortfall within 30 days of the end of the period as a
                  pre-payment toward Services purchased in the next [****]
                  period, and (ii) any such prepayment will be credited toward
                  purchases in the next [****] period only after that period's
                  Minimum Purchase level has been met. Reconciliation Payments
                  will be forfeited to FieldSource by the amount that the
                  contract-to-date shortfall at the close of any [****] period
                  exceeds $[****] and due to any unused credit not used in the
                  subsequent [****] period.

            5.1.6. Final Reconciliation: There will be a Final Reconciliation
                  Payment at the cancellation, termination or lapse of the
                  contract equal to the difference between (1) the product of
                  (i) the number of full or partial [****] periods having
                  elapsed as of the date of cancellation, termination or lapse
                  and (ii) $[****], and (2) the result of adding (x) the actual
                  purchases made through the date of cancellation, termination
                  or lapse, and (y) all forfeited Reconciliation Payments.

6.    Payment Terms/Stopped Work:

      6.1.  Payment Terms: All invoices are due within thirty (30) days of the
            invoice date. All amounts outstanding beyond thirty (30) days of the
            invoice date will be subject to a finance charge of 1.5% per month.
            Two-thirds of the total project cost will be invoiced upon receipt
            of the study addendum signed by the client and one-third (subject to
            increases as a result of changes in specifications such as study
            length, incidence, delivery time, and number of respondents) will be
            invoiced upon completion of the project. CRI agrees that two-thirds
            of the total project cost will be earned by FieldSource upon the
            programming of the survey and its distribution to the field.

      6.2.  Stopped Work:

            6.2.1. Full Service. Unless otherwise agreed to in the addendum for
                  a specific study, should any study be cancelled or postponed,
                  CRI agrees to compensate FieldSource for: (i) two-thirds of
                  the contract price for all Services where FieldSource has
                  programmed the survey and placed it into the field, or the
                  reasonable value of all work performed by FieldSource through
                  the effective date of such cancellation, whichever is greater,
                  or (ii) where FieldSource has not programmed the survey and
                  placed it into the field the reasonable value of all work
                  performed by FieldSource through the effective date of
                  cancellation.

            6.2.2. Sample Services. Unless otherwise agreed to in the addendum
                  for a specific study, should CRI desire to cancel or postpone
                  any Sample Services it shall compensate FieldSource for (i) in
                  the case of Sample Services cancelled or postponed within five
                  (5) days of their scheduled start date, an amount equal to
                  [****] of the contract price, or (ii) for Sample

                                       6
<PAGE>
                  Services already underway, the cost of all qualified
                  Respondents delivered by FieldSource to a point in time [****]
                  after receipt of a written or emailed notice of cancellation,
                  provided that notice of cancellation is delivered by CRI
                  Monday through Friday (excluding Federal and Connecticut
                  statutory holidays), during normal business hours. If notice
                  of cancellation is not delivered during normal business hours,
                  the notice shall be deemed to have been delivered as of the
                  beginning of the next succeeding business day.

            6.2.3. Stopped Work Does Note Effect Guarantee: CRI agrees that its
                  right to stop or cancel work does not relieve if from the
                  obligation to purchase and pay for the Minimum Purchases.

7.    Transfer of [****] Account: Greenfield Online has spent significant time
      and resources developing a client relationship with [****]. CRI recognizes
      that beyond pending commitments for individual custom research projects,
      Greenfield Online does not have any written commitments from [****] for
      any level of future revenue. In consideration of the Minimum Purchase
      Commitment entered into by CRI in Section 5.2 above, Greenfield Online
      agrees that it will use its best commercial efforts to undertake the
      following actions with respect to its [****] account:

      7.1.  Introduction of CRI: Greenfield Online will introduce CRI
            representatives to its [****] contacts at the highest available
            level.

      7.2.  Recommendation of CRI: Greenfield Online will recommend that [****]
            transition all pending custom research projects to CRI, and
            recommend that [****] direct all future proposals to CRI rather than
            Greenfield Online.

      7.3.  Assurance of Continued Support: Greenfield Online will assure [****]
            that the client service team responsible for delivering online data
            to support CRI's research for [****] will be the same as the one
            used to support its own work for [****].

      7.4.  Transition Consulting: Greenfield Online will direct the account
            representative responsible for the [****] account to oversee the
            smooth transition of work from Greenfield Online to CRI.

      7.5.  Decline Future Work: After the date of this Agreement, and for so
            long as CRI complies with its obligations, Greenfield Online will
            not accept any additional custom research projects from [****], and
            after completing any pending projects which cannot be transferred to
            CRI, Greenfield Online will not perform any additional custom
            research work for [****].

      7.6.  Enforce Covenants Not to Compete: For so long as CRI complies with
            its obligations hereunder, Greenfield Online will take all necessary
            and appropriate actions, including actions for injunctive relief, to
            attempt to enforce all existing covenants not to compete between
            Greenfield Online and its current and past employees who seek to
            improperly interfere in the relationship between CRI and [****].

8.    Term of Contract and Termination:

      8.1.  Term. The Term of this Agreement shall be three (3) years (the
            "Initial Term") beginning November 1,2001 (the "Effective Date").
            This Agreement shall automatically renew (each such term a "Renewal
            Term") for successive periods of one (1) year, unless either party
            gives the other written notice of its intention

                                       7
<PAGE>
            not to renew at least sixty (60) days prior to the expiration of the
            Initial Term or Renewal Term as the case may be.

      8.2.  Notice of Termination. This Agreement may be terminated for a
            material breach (including, but not limited to, the failure of CRI
            to make any payments due under Sections 5.1.4 and 6, the breach of
            Section 3, Greenfield Online's breach of Sections 7.5 and 7.6, the
            breach of any agreement entered into pursuant to Sections 4 and 9),
            upon thirty (30) days written notice from the non-breaching party if
            the breach is not cured during such notice period.

      8.3.  Effect of Termination. Upon a termination as provided in Section 8.1
            and 8.2, all rights and duties of the parties toward each other
            shall cease except those intended to survive such termination,
            provided that in the event of a termination by Greenfield Online
            pursuant to Section 8.2 or a termination of this Agreement without
            cause by CRI, CRI shall be obliged to pay, within thirty (30) days
            of the effective date of termination the Final Reconciliation
            Payment as determined by Section 5.1.5 , all unpaid amounts for
            Services and the Cancellation Penalty set forth below:

            8.3.1. For cancellations within the first [****] period: $[****]

            8.3.2. For cancellations within the second [****] period: $[****]

            8.3.3. For cancellations within the third [****] period: $[****]

      8.4.  Notices. All notices required or permitted under this Agreement
            shall be in writing, reference this Agreement and be deemed given
            one (1) day after deposit with a commercial overnight carrier for
            overnight delivery, with written verification of receipt. All
            communications will be sent to the following addresses:

<TABLE>
<S>                                    <C>
Greenfield Online, Inc.                CRI

Keith Price                            Beth Rounds
Greenfield Online, Inc.                Custom Research Inc.
21 River Road                          8401 Golden Valley Road
Wilton, CT 06897                       Minneapolis, Minnesota 55427
203-846-5700                           763-542-0882
kprice@greenfield.com                  brounds@customresearch.com

With a Copy to:                        With a Copy to:

Jonathan A. Flatow                     Kurt Blumberg
Greenfield Online, Inc.                Custom Research Inc.
21 River Road                          8401 Golden Valley Road
Wilton, CT 06897                       Minneapolis, Minnesota 55427
T 203-846-5721                         T 763-542-0810
F 203-846-5749                         F 763-417-4555
jflatow@greenfield.com                 kblumberg@customresearch.com
</TABLE>

                                       8
<PAGE>
9.    Confidentiality:

      The parties shall enter into a separate Mutual Non-Disclosure Agreement to
      govern their disclosure to each other of Confidential Information.

10.   NO GUARANTEES. There are no guarantees whatsoever made by either party as
      to the results of its efforts in connection with marketing the services of
      each other or in connection with the services each will provide or in
      connection with any potential revenues which may be received by CRI in
      connection with the transition of the [****] account. There are no
      warranties, promises, or statements made by either party except as
      specifically stated herein, or in separate addenda as described in Section
      1, with respect to any matter. Neither party has made any affirmation of
      fact or promise relating to the services or duties that have become any
      basis of this Agreement other than as stated herein, and the parties
      acknowledge that they have relied on no warranties, promises, or
      statements other than those expressly set forth in this Agreement. The
      parties acknowledge that any estimates, projections, or forecasts provided
      to it by or on behalf of the other party are only estimates and are not
      representations that such estimates will be realized.

11.   WARRANTY DISCLAIMER. EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, OR
      IN SEPARATE ADDENDA AS DESCRIBED IN SECTION 1, THE PARTIES MAKE NO
      WARRANTIES HEREUNDER AND EXPRESSLY DISCLAIM ALL OTHER WARRANTIES, EXPRESS
      OR IMPLIED, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF NON-INFRINGEMENT,
      MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

12.   INDEMNIFICATION.

      12.1. By Greenfield. With respect to claims or actions against one or both
            parties by third parties insofar as such claim, demand, or action is
            attributable to the acts or omissions of FieldSource or a breach by
            FieldSource of a representation and/or warranty made in this
            Agreement, FieldSource shall (i) indemnify CRI against any
            liability, cost, loss, or expense of any kind; and (ii) hold
            harmless CRI and save it from any liability, cost, loss, or expense
            of any kind. CRI shall have the right to select and control legal
            counsel for the defense of any such claim, demand, or action and for
            any negotiations relating to any such claim, demand, or action;
            however, FieldSource must approve any settlement of any such claim,
            demand, or action to the extent that such settlement imposes any
            restrictions on or requires FieldSource to contribute financially to
            such settlement.

      12.2. By CRI. With respect to claims or actions against one or both
            parties by third parties insofar as such claim, demand, or action is
            attributable to the acts or omissions of CRI or a breach by CRI of a
            representation and/or warranty made in this Agreement, CRI shall (i)
            indemnify FieldSource against any liability, cost, loss, or expense
            of any kind; and (ii) hold harmless FieldSource and save it from any
            liability, cost, loss, or expense of any kind. FieldSource shall
            have the right to select and control legal counsel for the defense
            of any such claim, demand, or action and for any negotiations
            relating to any such claim, demand, or action; however, CRI must
            approve any settlement of any such claim,

                                       9
<PAGE>
            demand, or action to the extent that such settlement imposes any
            restrictions on or requires CRI to contribute financially to such
            settlement.

13.   Injunctive Relief. CRI agrees that the breach of its obligations under
      Sections 1.3 and 2 will cause irreparable harm to Greenfield Online. Each
      party agrees that money damages would not be a sufficient remedy for a
      breach of these Sections of the Agreement and that in addition to any
      other remedies available at law, Greenfield shall be entitled to specific
      performance and injunctive or other equitable relief, without the
      necessity for the positing of any bond or security, as a remedy for any
      such breach.

14.   Prevailing Party. If any legal action or other proceeding is brought in
      order to enforce the terms of this Agreement or collect monies due
      hereunder the prevailing party shall be entitled to recover its reasonable
      attorneys' fees and other costs incurred in bringing such action or
      proceeding, in addition to any other relief to which such party may be
      entitled.

15.   Assignment and Transfer. The parties shall not assign or transfer this
      Agreement without the express prior written consent of the other, which
      consent shall not be unreasonably withheld, provided that Greenfield
      Online and CRI may assign this Agreement to any successor corporation by
      merger, acquisition, or otherwise.

16.   Governing Law Choice of Venue. This Agreement shall be governed by and
      interpreted in accordance with the laws of the State of Connecticut
      without reference to its principles of conflicts of law. All actions
      arising out of this Agreement shall be brought in Federal or State courts
      within the District of Connecticut.

                       ******Signature Pages Follow******

                                       10
<PAGE>
IN WITNESS WHEREOF, FieldSource and CRI have caused duplicate originals of this
Agreement to be executed on the date(s) set forth below:

<TABLE>
<S>                                       <C>
CRI                                       Greenfield Online, Inc.

-----------------------------------       -------------------------------------
                                          Dean Wiltse
Its                                       President & CEO
    -------------------------------
Duly Authorized

Date:                                     Date:
      ----------------------                    -----------------------
</TABLE>

                                       11
<PAGE>
                    FIRST AMENDMENT TO FIELDSOURCE AGREEMENT
                                 January 1, 2003

      This First Amendment amends that certain FieldSource Agreement (the
"Agreement"), dated October 31, 2001, by and between Greenfield Online, Inc., a
Delaware corporation with its principal place of business at 21 River Road,
Wilton, CT ("FieldSource" or "GFOL"), and Custom Research Inc., a Minnesota
corporation with its principal offices at 8401 Golden Valley Road, Minneapolis,
Minnesota ("CRI").

Unless defined herein all capitalized terms used herein will have the same
meanings as are set forth in the main body of the Agreement.

      1.    Section 5.17 is added as follows:

            5.1.7. Rebates for 2003: In the event that the Total Qualifying
                  Revenues for the for calendar year 2003 are equal to $[****]
                  or more GFOL will pay to CRI Rebates on the Total Qualifying
                  Revenue at the levels listed below. The Rebates listed below
                  accumulate so that the total potential Rebates in the Term
                  could be in excess of $[****]. Rebates shall be paid on or
                  before March 1, 2004.

<TABLE>
<CAPTION>
                        Aggregate Purchases     Rebate %       Rebate Amount
                        -------------------     --------       -------------
<S>                                             <C>            <C>
                        $[****]                 [****]%        $[****]
                        $[****]                 [****]%        $[****]
                        $[****]                 [****]%        $[****]
                        $[****]                 [****]%        $[****]
                        TOTAL REBATES           [****]%        $[****]
</TABLE>

                        "Qualifying Revenue". Qualifying Revenue shall include
                        all Services purchased by CRI and performed by GFOL
                        within the 2003 calendar year, and shall not include
                        pass-through expenses such as respondent incentives and
                        data processing costs.

                        "Total Qualifying Revenue". Total Qualifying Revenue
                        shall be defined as the aggregate of all Services
                        purchased by CRI and performed by GFOL within the 2003
                        calendar year, and shall not include pass-through
                        expenses such as respondent incentives and data
                        processing costs.

      2.    This First Amendment may be executed in any number of duplicate
            counterparts, each of which shall be deemed an original and all of
            which together shall constitute one and the same instrument. Any
            counterpart signature delivered by facsimile transmission shall be
            deemed to be and have the same force and effect as an originally
            executed

      3.    No other term or provision of the Agreement is amended hereby, and
            all other terms of the Agreement as originally executed by the
            parties will remain in force.
<PAGE>
IN WITNESS WHEREOF, the parties to the Asset Agreement, intending to be legally
bound, hereby adopt the foregoing Amendment this 1st day of January, 2003.

<TABLE>
<S>                                      <C>
GREENFIELD ONLINE, INC.                  CRI

By:                                      By:
   -------------------------------          -----------------------------------

Title:                                   Title:
      ----------------------------             --------------------------------
</TABLE>

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