Document:

Dunkin' Brands Group, Inc. Amended and Restated 2006 Executive Incentive Plan

 Exhibit 10.1 
 DUNKIN’ BRANDS GROUP HOLDINGS, INC. 
 2006 AMENDED AND RESTATED
EXECUTIVE INCENTIVE PLAN 
  

	1.	DEFINED TERM 

 Exhibit A,
which is incorporated by reference, defines the terms used in the Plan and sets forth certain operational rules related to those terms. 
  

	2.	PURPOSE 

 The Plan has
been established to advance the interests of the Company and its Affiliates by providing for the grant to Participants of Stock-based and other incentive Awards. Awards under the Plan are intended to align the incentives of the Company’s
executives and investors and to improve the performance of the Company. Unless the Administrator determines otherwise, Awards under the Plan are intended to be exempt from registration under the Securities Act of 1933, as amended, either because
they constitute private placements under Regulation D or because they are exempt offers pursuant to a compensatory benefit plan in accordance with Rule 701. 
  

	3.	ADMINISTRATION 

 The
Administrator has discretionary authority, subject only to the express provisions of the Plan and the Award Agreements, to interpret the Plan; determine eligibility for and grant Awards; determine, modify or waive the terms and conditions of any
Award; prescribe forms, rules and procedures; and otherwise do all things necessary to carry out the purposes of the Plan. Except as otherwise provided by the express terms of an Award Agreement, all determinations of the Administrator made under
the Plan will be conclusive and will bind all parties. 
  

	4.	LIMITS ON AWARDS UNDER THE PLAN 

 (a) Number of Shares. A maximum of 55,689,151 shares of Class A Common may be delivered in satisfaction of Awards under the Plan, of which total, a maximum of 22,899,228 shares
of Class A Common may be Awarded as Restricted Stock and a maximum of 32,789,923 shares of Class A Common may be delivered in satisfaction of Stock Options under the Plan. The number of shares of Stock delivered in satisfaction of Awards
shall, for purposes of the preceding sentence, be determined net of shares of Stock withheld by the Company in payment of the exercise price of the Award or in satisfaction of tax withholding requirements with respect to the Award. Any shares of
Class A Common that do not vest and are forfeited to the Company will be available for re-grant under the Plan. The limits set forth in this Section 4(a) shall be construed to comply with Section 422 of the Code and the regulations
thereunder. To the extent consistent with the requirements of Section 422 of the Code and regulations thereunder, Stock issued under awards of an acquired company that are converted, replaced or adjusted in connection with the acquisition shall
not reduce the number of shares available for Awards under the Plan. 
 (b) Type of Shares. Stock delivered
under the Plan may be authorized but unissued Stock or previously issued Stock acquired by the Company or any of its subsidiaries. 

	5.	ELIGIBILITY AND PARTICIPATION 

 The Administrator will select Participants from among those key Employees and directors of, and consultants and advisors to, the Company or its Affiliates who, in the opinion of the Administrator, are in
a position to make a significant contribution to the success of the Company and its Affiliates. Eligibility for ISOs is limited to employees of the Company or of a “parent corporation” or “subsidiary corporation” of the Company
as those terms are defined in Section 424 of the Code. 
  

	6.	RULES APPLICABLE TO AWARDS 

  

	 	(a)	All Awards 

(1) Award Provisions. The Administrator will determine the terms of all Awards, subject to the limitations provided
herein, and shall furnish to each Participant an Award Agreement setting forth the terms applicable to the Participant’s Award. By entering into an Award Agreement, the Participant agrees to the terms of the Award and of the Plan, to the extent
not inconsistent with the express terms of the Award Agreement. Notwithstanding any provision of this Plan to the contrary, awards of an acquired company that are converted, replaced or adjusted in connection with the acquisition may contain terms
and conditions that are inconsistent with the terms and conditions specified herein, as determined by the Administrator. 

(2) Transferability. Neither ISOs, nor, except as the Administrator otherwise expressly provides, other Awards may
be transferred other than by will or by the laws of descent and distribution, and during a Participant’s lifetime ISOs (and, except as the Administrator otherwise expressly provides, other non-transferable Awards requiring exercise) may be
exercised only by the Participant. 
 (3) Vesting, Etc. The Administrator may determine the time or times
at which an Award will vest or become exercisable and the terms on which an Award requiring exercise will remain exercisable. Without limiting the foregoing, the Administrator may at any time accelerate the vesting or exercisability of an Award,
regardless of any adverse or potentially adverse tax consequences resulting from such acceleration. Unless the Administrator or the terms of an Award Agreement expressly provide otherwise, however, the following rules will apply if a
Participant’s Employment ceases: Immediately upon the cessation of Employment, an Award requiring exercise will cease to be exercisable and will terminate, and all other Awards to the extent not already vested will be forfeited, except that:

 (A) subject to (B) and (C) below, all Stock Options and other Awards requiring exercise held by the
Participant or the Participant’s permitted transferees, if any, immediately prior to the cessation of the Participant’s Employment, to the extent then exercisable, will remain exercisable for the shorter of (i) a period of three
months or (ii) the period ending on the latest date on which such Award could have been exercised without regard to this Section 6(a)(3), and will thereupon terminate; 

(B) all Stock Options and other Awards requiring exercise held by a Participant or the Participant’s permitted
transferees, if any, immediately prior to the Participant’s death or disability, to the extent then exercisable, will remain exercisable for 

  
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the shorter of (i) the one year period ending with the first anniversary of the Participant’s death or disability, as the case may be, or (ii) the period ending on the latest date
on which such Award could have been exercised without regard to this Section 6(a)(3), and will thereupon terminate; and 
 (C) all Stock Options and other Awards requiring exercise held by a Participant or the Participant’s permitted transferees, if any, immediately prior to the cessation of the Participant’s
Employment will immediately terminate upon such cessation if such cessation of Employment has resulted in connection with an act or failure to act constituting Cause. 
 (4) Taxes. The Administrator will make such provision for the withholding of taxes as it deems necessary. The Administrator may, but need not, hold back shares of Stock from an Award
or permit a Participant to tender previously owned shares of Stock in satisfaction of tax withholding requirements (but not in excess of the applicable minimum statutory withholding rate). 

(5) Rights Limited. Nothing in the Plan will be construed as giving any person the right to continued Employment
with the Company or its Affiliates, or any rights as a stockholder except as to shares of Stock actually issued under the Plan. The loss of potential appreciation in Awards will not constitute an element of damages in the event of termination of
Employment for any reason, even if the termination is in violation of an obligation of the Company or its Affiliate to the Participant. 
 (6) Stockholders Agreement. Unless otherwise specifically provided, all Awards issued under the Plan and all Stock issued thereunder will be subject to the Stockholders Agreement.

 (7) Section 409A. Awards under the Plan are intended either to be exempt from the rules of
Section 409A of the Code or to satisfy those rules, and the Plan and such Awards shall be construed accordingly. Granted Awards may be modified at any time, in the Administrator’s discretion, so as to increase the likelihood of exemption
from or compliance with the rules of Section 409A of the Code. 
  

	 	(b)	Awards Requiring Exercise 

 (1) Time And Manner Of Exercise. Unless the Administrator expressly provides otherwise, an Award requiring exercise by the holder will not be deemed to have been exercised until
the Administrator receives a notice of exercise (in form acceptable to the Administrator) signed by the appropriate person and accompanied by any payment required under the Award. If the Award is exercised by any person other than the Participant,
the Administrator may require satisfactory evidence that the person exercising the Award has the right to do so. 
 (2)
Exercise Price. The Administrator will determine the exercise price, if any, of each Award requiring exercise. Unless the Administrator determines otherwise, and in all events in the case of a Stock Option (except as otherwise
permitted pursuant to Section 7(b)(1) hereof), the exercise price of an Award requiring exercise will not be less than the fair market 

  
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value of the Stock subject to the Award, determined as of the date of grant, and in the case of an ISO granted to a ten-percent shareholder within the meaning of Section 422(b)(6) of the
Code, the exercise price will not be less than 110% of the fair market value of the Stock subject to the Award, determined as of the date of grant. 
 (3) Payment Of Exercise Price. Where the exercise of an Award is to be accompanied by payment, the Administrator may determine the required or permitted forms of payment, subject to
the following: (a) all payments will be by cash or check acceptable to the Administrator, or (b) if so permitted by the Administrator, (i) through the delivery of shares of Stock that have a fair market value equal to the exercise
price, except where payment by delivery of shares would adversely affect the Company’s results of operations under Generally Accepted Accounting Principles or where payment by delivery of shares outstanding for less than six months would
require application of securities laws relating to profit realized on such shares, (ii) at such time, if any, as the Stock is publicly traded, through a broker-assisted exercise program acceptable to the Administrator, (iii) by other means
acceptable to the Administrator, or (iv) by any combination of the foregoing permissible forms of payment. The delivery of shares in payment of the exercise price under clause (b)(i) above may be accomplished either by actual delivery or by
constructive delivery through attestation of ownership, subject to such rules as the Administrator may prescribe. 
 (4)
ISOs. No ISO may be granted under the Plan after March 1, 2016, but ISOs previously granted may extend beyond that date. 
  

	 	(c)	Awards Not Requiring Exercise 

 Awards of Restricted Stock and Unrestricted Stock, whether delivered outright or under Awards of Stock Units or other Awards that do not require exercise, may be made in exchange for such lawful
consideration, including services, as the Administrator determines. 
  

	7.	EFFECT OF CERTAIN TRANSACTIONS 

  

	 	(a)	Except as otherwise provided in an Award Agreement: 

 (1) Assumption or Substitution. In the event of a Corporate Transaction in which there is an acquiring or surviving entity, the Administrator may, unless the Administrator determines that
doing so is inappropriate or unfeasible, provide for the continuation or assumption of some or all outstanding Awards, or for the grant of new awards in substitution therefor, by the acquiror or survivor or any entity controlling, controlled by or
under common control with the acquiror or survivor, in each case on such terms and subject to such conditions (including vesting or other restrictions) as the Administrator determines are appropriate. Unless the Administrator determines otherwise,
the continuation or assumption shall be done on terms and conditions consistent with Section 409A of the Code. 

(2) Acceleration of Certain Awards. In the event of a Corporate Transaction (whether or not there is an acquiring or
surviving entity) in which there is no assumption or substitution as to some or all outstanding Awards, the Administrator may provide (unless the Administrator determines otherwise, on terms and conditions consistent with Section 409A of

  
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the Code) for (i) treating as satisfied any vesting condition on any such Award or for (ii) the accelerated delivery of shares of Stock issuable under each such Award consisting of
Restricted Stock Units, in each case on a basis that gives the holder of the Award a reasonable opportunity, as determined by the Administrator, following exercise of the Award or the issuance of the shares, as the case may be, to participate as a
stockholder in the Corporate Transaction. 
 (3) Termination of Awards. Except as otherwise provided in an
Award Agreement, each Award (unless assumed pursuant to the Section 7(a)(1)), will terminate upon consummation of the Corporate Transaction, provided that Restricted Stock Units accelerated pursuant to clause (ii) of Section 7(a)(2)
shall be treated in the same manner as other shares of Stock (subject to Section 7(a)(4)). 
 (4) Additional
Limitations. Any share of Stock delivered pursuant to Section 7(a)(2) above with respect to an Award may, in the discretion of the Administrator, contain such restrictions, if any, as the Administrator deems appropriate to reflect any
performance or other vesting conditions to which the Award was subject and that did not lapse in connection with the Corporate Transaction. In the case of Restricted Stock, the Administrator may require that any amounts delivered, exchanged or
otherwise paid in respect of Stock in connection with the Corporate Transaction be placed in escrow or otherwise made subject to such restrictions as the Administrator deems appropriate to carry out the intent of the Plan. 

 

	 	(b)	Changes In, Distributions With Respect To And Redemptions Of The Stock 

(1) Basic Adjustment Provisions. In the event of any stock dividend or other similar distribution of stock or other
securities of the Company, stock split or combination of shares (including a reverse stock split), recapitalization, conversion, reorganization, consolidation, split-up, spin-off, combination, merger, exchange of stock, redemption or repurchase of
all or part of the shares of any class of stock or any change in the capital structure of the Company or an Affiliate or other transaction or event, the Administrator shall, as appropriate in order to prevent enlargement or dilution of benefits
intended to be made available under the Plan, make proportionate adjustments to the maximum number of shares that may be delivered under the Plan under Section 4(a) and shall also make appropriate, proportionate adjustments to the number and
kind of shares of stock or securities subject to Awards then outstanding or subsequently granted, any exercise prices relating to Awards and any other provision of Awards affected by such change. Unless the Administrator determines otherwise, any
adjustments hereunder shall be done on terms and conditions consistent with Section 409A of the Code. 
 (2) Certain
Other Adjustments. The Administrator may also make adjustments of the type described in paragraph (1) above to take into account distributions to stockholders or any other event, if the Administrator determines that adjustments are
appropriate to avoid distortion in the operation of the Plan and to preserve the value of Awards made hereunder, having due regard for the qualification of ISOs under Section 422 of the Code, where applicable. 

(3) Continuing Application of Plan Terms. References in the Plan to shares of Stock will be construed to include any stock
or securities resulting from an adjustment 

  
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pursuant to this Section 7. 
  

	8.	LEGAL CONDITIONS ON DELIVERY OF STOCK 

 The Company shall use best efforts to ensure, prior to delivering shares of Stock pursuant to the Plan or removing any restriction from shares of Stock previously delivered under the Plan, that
(a) all legal matters in connection with the issuance and delivery of such shares have been addressed and resolved, and (b) if the outstanding Stock is at the time of delivery listed on any stock exchange or national market system, the
shares to be delivered have been listed or authorized to be listed on such exchange or system upon official notice of issuance. Neither the Company nor any Affiliate will be obligated to deliver any shares of Stock pursuant to the Plan or to remove
any restriction from shares of Stock previously delivered under the Plan until the conditions set forth in the preceding sentence have been satisfied and all other conditions of the Award have been satisfied or waived. If the sale of Stock has not
been registered under the Securities Act of 1933, as amended, the Company may require, as a condition to exercise of the Award, such representations or agreements as counsel for the Company may consider appropriate to avoid violation of such Act.
The Company may require that certificates evidencing Stock issued under the Plan bear an appropriate legend reflecting any restriction on transfer applicable to such Stock, and the Company may hold the certificates pending lapse of the applicable
restrictions. 
  

	9.	AMENDMENT AND TERMINATION 

The Administrator may at any time or times amend the Plan or any outstanding Award for any purpose which may at the time be permitted by
law, and may at any time terminate the Plan as to any future grants of Awards; provided, that except as otherwise expressly provided in the Plan the Administrator may not, without the Participant’s consent, alter the terms of an Award so
as to affect adversely the Participant’s rights under the Award, unless the Administrator expressly reserved the right to do so at the time of the Award. The Administrator expressly reserves the right to amend or alter the terms of any Award if
such Award or a portion thereof would be reasonably likely to be treated as a “liability award” under guidance issued or provided by the Financial Accounting Standards Board (FASB), provided that the Administrator may not make any such
amendment or alteration unless the Chief Executive Officer of the Company has provided prior written consent thereto. Any amendments to the Plan shall be conditioned upon stockholder approval only to the extent, if any, such approval is required by
applicable law (including the Code), as determined by the Administrator. 
  

	10.	OTHER COMPENSATION ARRANGEMENTS 

 The existence of the Plan or the grant of any Award will not in any way affect the right of the Company or an Affiliate to Award a person bonuses or other compensation in addition to Awards under the
Plan. 
  

	11.	WAIVER OF JURY TRIAL 

(a) Waiver of Jury Trial. By accepting an Award under the Plan, each Participant waives any right to a trial by jury
in any action, proceeding or counterclaim concerning any rights under the Plan and any Award, or under any amendment, waiver, consent, instrument, 

  
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document or other agreement delivered or which in the future may be delivered in connection therewith, and agrees that any such action, proceedings or counterclaim shall be tried before a court
and not before a jury. By accepting an Award under the Plan, each Participant certifies that no officer, representative or attorney of the Company or any Affiliate has represented, expressly or otherwise, that the Company would not, in the event of
any action, proceeding or counterclaim, seek to enforce the foregoing waivers. 
 (b) Arbitration. In the event
the waiver in Section 11(a) is held to be invalid or unenforceable, if requested by the Company, the parties shall attempt in good faith to resolve any controversy or claim arising out of or relating to this Plan or any Award hereunder promptly
by negotiations between themselves or their representatives who have authority to settle the controversy. If the matter has not been resolved within sixty (60) days of the initiation of such procedure, the Company may require that the parties
submit the controversy to arbitration by one arbitrator mutually agreed upon by the Parties, and if no agreement can be reached within 30 days after names of potential arbitrators have been proposed by the American Arbitration Association (the
“AAA”), then by one arbitrator having reasonable experience in corporate incentive plans of the type provided for in this Plan and who is chosen by the AAA. The arbitration shall be governed by the Federal Arbitration Act, 9
U.S.C. Section 1, et seq., and judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The place of arbitration shall be Boston, Massachusetts, or any other location mutually agreed to between
the parties. The arbitrator shall apply the law as established by decisions of the Delaware federal and/or state courts in deciding the merits of claims and defenses under federal law or any state or federal anti-discrimination law. The arbitrator
is required to state, in writing, the reasoning on which the award rests. Notwithstanding the foregoing, this paragraph shall not preclude either party from pursuing a court action for the sole purpose of obtaining a temporary restraining order or a
preliminary injunction in circumstances in which such relief is appropriate. 
  

	12.	GOVERNING LAW 

 Except as
otherwise provided by the express terms of an Award Agreement, the provisions of the Plan and of Awards under the Plan shall be governed by and interpreted in accordance with the laws of the State of Delaware. 

  
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 EXHIBIT A 
 Definitions of Terms 
 The following terms, when used in the Plan,
will have the meanings and be subject to the provisions set forth below: 
 “Administrator”: The Board or, if
one has been appointed, the Compensation Committee. The Administrator may delegate ministerial tasks to such persons as it deems appropriate. 
 “Affiliate”: Any corporation or other entity that stands in a relationship to the Company that would result in the Company and such corporation or other entity being treated as one
employer under Section 414(b) or Section 414(c) of the Code, except that in determining eligibility for the grant of a Stock Option by reason of service for an Affiliate, Sections 414(b) and 414(c) of the Code shall be applied by
substituting “at least 50%” for “at least 80%” under Section 1563(a)(1), (2) and (3) of the Code and Treas. Regs. § 1.414(c)-2; provided, that to the extent permitted under Section 409A of the
Code, “at least 20%” shall be used in lieu of “at least 50%”; and further provided, that the lower ownership threshold described in this definition (50% or 20% as the case may be) shall apply only if the same definition of
affiliation is used consistently with respect to all compensatory stock options or stock awards (whether under the Plan or another plan). The Company may at any time by amendment provide that different ownership thresholds (consistent with
Section 409A of the Code) apply but any such change shall not be effective for twelve (12) months. In addition, any Affiliate must also meet the requirements of subsection (c) under Rule 701. 

“Award”: Any or a combination of the following: 

 

	 	(i)	Stock Options; 

  

	 	(ii)	Restricted Stock; 

  

	 	(iii)	Unrestricted Stock; 

  

	 	(iv)	Stock Units, including Restricted Stock Units; 

  

	 	(v)	Awards (other than Awards described in (i) through (iv) above) that are convertible into or exchangeable for Stock on such terms and conditions as the
Administrator determines; 

  

	 	(vi)	Performance Awards; and/or 

  

	 	(vii)	Current or deferred grants of cash (which the Company may make payable by any of its direct or indirect subsidiaries) or loans, made in connection with other Awards.

 “Award Agreement”: A written agreement between the Company and the Participant evidencing the
Award. 

  
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 “Board”: The Board of Directors of Dunkin’ Brands Group Holdings, Inc.

 “Cause”: With respect to any Participant, shall have the meaning ascribed to such term in any
employment agreement, severance or other similar agreement between such Participant and the Company or and of its Affiliates, or, if no such agreement exists, the following events or conditions, as determined by the Board in its reasonable
judgment: (i) the refusal or failure to perform (other than by reason of disability), or material negligence in the performance of such employee’s duties and responsibilities to the Company or any of its Affiliates, or refusal or failure
to follow or carry out any reasonable direction of the Board, and the continuance of such refusal, failure or negligence for a period of ten days after notice to such Participant; (ii) the material breach by such Participant of any
provision of any material agreement between such employee and the Company or any of its Affiliates; (iii) fraud, embezzlement, theft or other dishonesty by such Participant with respect to the Company or any of its Affiliates;
(iv) the conviction of, or a plea of nolo contendere by, such Participant to any felony or any other crime involving dishonesty or moral turpitude; and (v) any other conduct that involves a breach of fiduciary obligation on the
part of such Participant or otherwise could reasonably be expected to have a material adverse effect upon the business, interests or reputation of the Company or any of its Affiliates. 

“Class A Common”: Class A Common Stock of Dunkin’ Brands Group Holdings, Inc., par value $.001 per share.

 “Class L Common”: Class L Common Stock of Dunkin’ Brands Group Holdings, Inc., par value $.001 per
share. 
 “Code”: The U.S. Internal Revenue Code of 1986 as from time to time amended and in effect, or any
successor statute as from time to time in effect. For the avoidance of doubt, any reference to any section of the Code includes reference to any regulations (including proposed or temporary regulations) promulgated under that section and any IRS
guidance thereunder. 
 “Company”: Dunkin’ Brands Group Holdings, Inc., a Delaware corporation, formerly
known as BCT Coffee Acquisition Holdings, Inc. 
 “Compensation Committee”: The Compensation Committee of the
Board.  
 “Corporate Transaction”: Any of the following: any sale of all or substantially all of the
assets of the Company, change in the ownership of the capital stock of the Company, reorganization, recapitalization, merger (whether or not the Company is the surviving entity), consolidation, exchange of capital stock of the Company or other
restructuring involving the Company, provided, that, in each case, to the extent any amount constituting “nonqualified deferred compensation” subject to Section 409A of the Code would become payable under an Award by reason of
a Corporate Transaction, it shall become payable only if the event or circumstances constituting the Corporate Transaction would also constitute a change in the ownership or effective control of the Company, or a change in the ownership of a
substantial portion of the Company’s assets, within the meaning of subsection (a)(2)(A)(v) of Section 409A of the Code. 
 “Employee”: Any person who is employed by the Company or an Affiliate. 

  
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 “Employment”: A Participant’s employment or other service relationship
with the Company and its Affiliates. Unless the Administrator provides otherwise: A change in the capacity in which a Participant is employed by or renders services to the Company and/or its Affiliates, whether as an Employee, director, consultant
or advisor, or a change in the entity by which the Participant is employed or to which the Participant rendered services, will not be deemed a termination of Employment so long as the Participant continues providing services in a capacity and to an
entity described in Section 5. If a Participant’s relationship is with an Affiliate and that entity ceases to be an Affiliate, the Participant will be deemed to cease Employment when the entity ceases to be an Affiliate unless the
Participant transfers Employment to the Company or its remaining Affiliates. 
 “ISO”: A Stock Option intended
to be an “incentive stock option” within the meaning of Section 422 of the Code. Each option granted pursuant to the Plan will be treated as providing by its terms that it is to be a non-incentive stock option unless, as of the date
of grant, it is expressly designated as an ISO. 
 “Participant”: A person who is granted an Award under the
Plan. 
 “Performance Award”: An Award subject to Performance Criteria. 

“Performance Criteria”: Specified criteria the satisfaction of which is a condition for the grant, exercisability,
vesting or full enjoyment of an Award. If a Performance Award so provides, such criteria may be made subject to appropriate adjustments taking into account the effect of significant corporate transactions or similar events for the purpose of
maintaining the probability that the specified criteria will be satisfied. Such adjustments shall be made only in the amount deemed reasonably necessary, after consultation with the Company’s accountants, to reflect accurately the direct and
measurable effect of such event on such criteria. 
 “Plan”: Dunkin’ Brands Group Holdings, Inc. 2006
Executive Incentive Plan as from time to time amended and in effect. 
 “Restricted Stock”: An Award of Stock
for so long as the Stock remains subject to restrictions under this Plan or such Award requiring that it be redelivered or offered for sale to the Company if specified conditions are not satisfied. 

“Restricted Stock Unit”: A Stock Unit that is, or as to which the delivery of Stock or cash in lieu of Stock is, subject
to the satisfaction of specified performance or other vesting conditions. 
 “Stock”: Class A Common and
Class L Common. 
 “Stockholders Agreement”: Stockholders Agreement, dated as of March 1, 2006 and amended
from time to time, among the Company and certain Affiliates, stockholders and Participants. 
 “Stock Option”:
An option entitling the recipient to acquire Stock upon payment of the exercise price. 

  
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 “Stock Unit”: An unfunded and unsecured promise, denominated in
shares of Stock, to deliver Stock or cash measured by the value of the Stock in the future. 
 “Unrestricted
Stock”: An Award of Stock not subject to any restrictions under the Plan. 

  
 11Form of Option Award under 2006 Executive Incentive Plan

 Exhibit 10.2 
 FORM OF OPTION CERTIFICATE 
 Optionee: 

This Option and any securities issued upon exercise of this Option are subject to restrictions on transfer and requirements of sale
and other provisions as set forth in the Stockholders Agreement among Dunkin’ Brands Group Holdings, Inc., certain of its subsidiaries, and certain investors, dated as of March 1, 2006, as amended from time to time (the “Stockholders
Agreement”). This Option and any securities issued upon exercise of this Option constitute Management Shares as defined therein. 
 DUNKIN’ BRANDS GROUP HOLDINGS, INC. 
 STOCK OPTION 

CERTIFICATE 
 This stock option is granted by Dunkin’ Brands Group Holdings, Inc., a Delaware corporation (the “Company”), to the Optionee, pursuant to the Company’s 2006 Executive Incentive Plan,
as amended from time to time (the “Plan”), and the terms of this certificate (the “Agreement”). For the purpose of this Agreement, the “Grant Date” shall mean
[            ], 2010. 
  

	1.	Grant of Option. This Agreement evidences the grant by the Company on the Grant Date to the Optionee of an option to purchase (the “Option”), in
whole or in part, on the terms provided herein and in the Plan, the number of shares of Class A Common Stock of the Company, par value $.001 per share (the “Shares”), as set forth below: 

 

	 	(a)	[            ] Shares at $0.66 per Share (the “Tranche 4 Option Shares”);

  

	 	(b)	[            ] Shares at $0.66 per Share (the “Tranche 5 Option Shares”) 

The Option evidenced by this Agreement is not intended to qualify as an incentive stock option under Section 422 of the Internal
Revenue Code, as amended (the “Code”) and is granted to the Optionee in connection with the Optionee’s employment by the Company and its qualifying subsidiaries. For purposes of the immediately preceding sentence, “qualifying
subsidiary” means a subsidiary of the Company as to which the Company has a “controlling interest” as described in Treas. Regs. §1.409A-1(b)(5)(iii)(E)(1). 

 

	2.	Vesting. The Option, unless earlier terminated, will become vested and exercisable with respect to the Shares as follows. 

 

	 	(a)	 Tranche 4. The Option will vest and become exercisable (i) with respect to 20% of the Tranche 4 Option Shares on [the first anniversary
of]1 the Grant Date and 

 

	1 	Note: Include bracketed language for those grants which have initial vesting on first anniversary of Grant Date, rather than on Grant Date. 

	 	 
20% of the Tranche 4 Option Shares on each [subsequent] anniversary of the Grant Date until the Option is vested with respect to 100% of the Tranche 4 Option Shares and (ii) upon a Change of
Control, if earlier, with respect to 50% of the Tranche 4 Option Shares as to which the Option is not then vested, and with respect to the remaining Tranche 4 Option Shares, on the first anniversary of such Change of Control, in each case with
respect to each of clause (i) and (ii), subject to the Optionee remaining in continuous Employment on the applicable vesting date. 

  

	 	(b)	Tranche 5. At any time, the portion of the Option that has vested and become exercisable with respect to the Tranche 5 Option Shares shall be equal to the
Eligibility Percentage multiplied by the Performance Percentage multiplied by the number of Tranche 5 Option Shares. 

  

	 	(i)	 The Eligibility Percentage (the “Eligibility Percentage”) shall start at [zero]2 and (i) shall increase to [20%]2 on the first anniversary of the Grant Date and shall increase an additional 20% on each subsequent anniversary of the
Grant Date until the Eligibility Percentage shall equal 100%, and (ii) upon a Change of Control, if earlier, the Eligibility Percentage shall increase by an amount equal to fifty percent of the difference between 100% and the Eligibility
Percentage immediately prior to such Change of Control and shall increase to 100% on the first anniversary of such Change of Control, in each case with respect to each of clause (i) and (ii), subject to the Optionee remaining in continuous
Employment on the applicable vesting date. 

  

	 	(ii)	The Performance Percentage (the “Performance Percentage”) shall start at zero. If at any time the Investor Group sells Investor Shares (an “Investor
Liquidity Event”) and after giving effect to such event, the Proportional Returned Multiple of Money is equal to or greater than 2.00, as determined by the Board in good faith, then the Performance Percentage shall increase to equal the Sponsor
Liquidated Percentage as of such time, subject to the Optionee remaining in continuous Employment on the date of such determination. 

  

	 	(iii)	Notwithstanding the foregoing, the Performance Percentage shall increase to 100% when the Investor Group Multiple of Money is first equal to at least 2.00, as
determined by the Board in good faith, subject to the Optionee remaining in continuous Employment on the date of such determination. 

  

	 	(iv)	The Performance Percentage shall not be decreased during the term of the Optionee’s continuous Employment even if following a subsequent 

 

	2 	For those grants which have initial time-based vesting on Grant Date, rather than on the first anniversary of the Grant Date, change bracketed numbers to 20% and 40%,
respectively. 

  
 -2-

	 	 
Investor Liquidity Event the Proportional Returned Multiple of Money falls below 2.00. 

  

	3.	Exercise of Option. Each election to exercise this Option shall be subject to the terms and conditions of the Plan and shall be in writing, signed by the
Optionee or by his or her executor or administrator or by the person or persons to whom this Option is transferred by will or the applicable laws of descent and distribution (the “Legal Representative”), and made pursuant to and in
accordance with the terms and conditions set forth in the Plan. The latest date on which this Option may be exercised (the “Final Exercise Date”) is the date which is the tenth (10th) anniversary of the Grant Date, subject to earlier
termination in accordance with the terms and provisions of the Plan and this Agreement. 

  

	4.	Other Agreements. Optionee acknowledges and agrees that the Shares received upon exercise of this Option shall be subject to the Stockholders
Agreement and the transfer and other restrictions, rights, and obligations set forth therein. By executing this Agreement, Optionee hereby becomes a party to and bound by the Stockholders Agreement as a Manager (as such term is defined in the
Stockholders Agreement), without any further action on the part of Optionee, the Company or any other person. 

  

	5.	Legends. Certificates evidencing any Shares issued upon exercise of the Option granted hereby may bear any legends which may be required by
the Stockholders Agreement. 

  

	6.	Withholding. No Shares will be transferred pursuant to the exercise of this Option unless and until the person exercising this Option shall have remitted
to the Company an amount sufficient to satisfy any federal, state, or local withholding tax requirements, or shall have made other arrangements satisfactory to the Company with respect to such taxes. 

 

	7.	Nontransferability of Option. Except as provided below, this Option is not transferable by the Optionee other than by will or the applicable laws of
descent and distribution, and is exercisable during the Optionee’s lifetime only by the Optionee. Subject to the Stockholders Agreement, this Option shall be transferable to the extent permitted by Rule 701 under the Securities Act of 1933, as
amended. 

  

	8.	Status Change. Upon the termination of the Optionee’s Employment, this Option shall continue or terminate, as and to the extent provided in the Plan.

  

	9.	Effect on Employment. Neither the grant of this Option, nor the issuance of Shares upon exercise of this Option, shall give the Optionee any right to be
retained in the employ of the Company or its Affiliates, affect the right of the Company or its Affiliates to discharge or discipline such Optionee at any time, or affect any right of such Optionee to terminate his or her Employment at any time.

  

	10.	 Provisions of the Plan. This Option is subject in its entirety to the provisions of

  
 -3-

	 	 
the Plan, which are incorporated herein by reference. A copy of the Plan as in effect on the date of the grant of this Option has been furnished to the Optionee. By exercising all or any part of
this Option, the Optionee agrees to be bound by the terms of the Plan and this Option. In the event of any conflict between the terms of this Option and the Plan, the terms of the Plan shall control. 

 

	11.	Definitions. The initially capitalized term Optionee shall have the meaning set forth on the first page of this Agreement; except as otherwise provided
below, initially capitalized terms not otherwise defined herein shall have the meaning provided in the Plan, and, as used herein, the following terms shall have the meanings set forth below: 

“Affiliate” shall mean, with respect to any Person, any other Person directly or indirectly controlling,
controlled by or under common control with such Person. 
 “Change of Control” shall mean the
occurrence of (a) any consolidation or merger of the Company with or into any other corporation or other Person, or any other corporate reorganization or transaction (including the acquisition of capital stock of the Company), whether or not
the Company is a party thereto, in which the Investor Group owns capital stock either (i) representing directly, or indirectly through one or more entities, less than fifty percent (50%) of the economic interests in or voting power of the
Company or other surviving entity immediately after such consolidation, merger, reorganization or transaction or (ii) that does not directly, or indirectly through one or more entities, have the power to elect a majority of the entire board of
directors of the Company or other surviving entity immediately after such consolidation, merger, reorganization or transaction; or (b) any stock sale or other transaction or series of related transactions, whether or not the Company is a party
thereto, after giving effect to which in excess of fifty percent (50%) of the Company’s voting power is owned directly, or indirectly through one or more entities, by any Person and its “affiliates” or “associates” (as
such terms are defined in the rules adopted by the Commission under the Exchange Act), other than the Investor Group and their respective Affiliated Funds, excluding, in any case referred to in clause (a) or (b) the Initial Public Offering
or any bona fide primary or secondary public offering following the occurrence of the Initial Public Offering. 
 The terms
“Affiliated Funds”, “Commission”, “Exchange Act”, “Initial Public Offering” and “Investor Group” shall have the meanings set forth in the Stockholders Agreement. 

“Investor Group Multiple of Money” shall mean a fraction equal to (i) the aggregate amount received in cash
by the Investor Group whether in sales of, distributions or dividends in respect of their Investor Shares divided by (ii) the initial purchase price paid by the Investor Group to the Company for all Investor Shares. 

“Investor Shares” has the meaning set forth in the Stockholders Agreement and shall include any stock,
securities or other property or interests received by the Investor Group in respect of Investor Shares in connection with any stock dividend or other similar distribution, stock split or combination of shares, recapitalization, conversion,
reorganization, consolidation, split-up, spin-off, combination, repurchase, merger, exchange of stock or other transaction or event that affects the Company’s capital stock 

  
 -4-

 
occurring after the date of issuance. 
 “Person”
shall mean any individual, partnership, corporation, association, trust, joint venture, unincorporated organization or other entity. 
 “Proportional Returned Multiple of Money” shall mean a fraction equal to (i) the aggregate amount received in cash by the Investor Group in Investor Liquidity Events and in dividends or
distributions in respect of Investor Shares that have been sold in Investor Liquidity Events divided by (ii) the initial purchase price paid by the Investor Group to the Company for all Investor Shares that have been sold in Investor Liquidity
Events. 
 “Sponsor Liquidated Percentage” shall mean a fraction equal to (i) the number of
Investor Shares sold divided by (ii) the total number of Investor Shares. 
  

	12.	Governing Law. This Agreement and all claims or disputes arising out of or based upon this Agreement or relating to the subject matter hereof will be
governed by and construed in accordance with the laws of the State of Delaware without giving effect to any choice or conflict of laws provision or rule that would cause the application of the domestic substantive laws of any other jurisdiction.

  

	13.	General. For purposes of this Option and any determinations to be made by the Administrator hereunder, the determinations by the Administrator shall be
binding upon the Optionee and any transferee. 

 [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK] 

  
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 IN WITNESS WHEREOF, the Company has caused this Option to be executed under its corporate
seal by its duly authorized officer. This Option shall take effect as a sealed instrument. 
  

					
	DUNKIN’ BRANDS GROUP HOLDINGS, INC.
		
	By:	 	 
		 	Name:	 	
		 	Title:	 	

  

	
	Dated:
	
	Acknowledged and Agreed:

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