Document:

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                                                                   EXHIBIT 10.8

                          RIGHTNOW TECHNOLOGIES, INC.
                           INDEMNIFICATION AGREEMENT

     This Indemnification Agreement ("Agreement") is made as of the ____ day of
_______, 2000, by and between RightNow Technologies, Inc., a Delaware
corporation (the "Company"), and ___________________ (the "Indemnitee").

     WHEREAS, competent persons are reluctant to serve a corporation as a
director or in another capacity unless they are provided with adequate
protection through insurance or adequate indemnification against inordinate
risks of claims and actions against them arising out of their service to and
activities on behalf of corporations;

     WHEREAS, the Board of Directors of the Company has determined that the
ability to attract and retain such persons is in the best interests of the
Company's stockholders and that the Company should act to assure such persons
that there will be increased certainty of such protection in the future; and

     WHEREAS, it is reasonable, prudent and necessary for the Company
contractually to obligate itself to indemnify such persons to the fullest extent
permitted by applicable law so that they will serve or continue to serve the
Company free from undue concern that they will not be so indemnified.

     NOW, THEREFORE, in consideration of the premises, the mutual agreements
herein set forth below, and other good and valuable consideration, the receipt
and adequacy of which are hereby acknowledged, the parties agree as follows:

     1.  Initial Indemnity.  (a)  The Company shall indemnify the Indemnitee
         -----------------
when he was or is a party or is threatened to be made party to any threatened,
pending or completed action, suit or proceeding, whether civil, criminal,
administrative or investigative (other than an action by or in the right of the
Company), by reason of the fact that he is or was or had agreed to become a
director, officer, employee or agent of the Company, or is or was serving or had
agreed to serve at the request of the Company as a director, officer, employee
or agent of another corporation, partnership, joint venture, trust or other
enterprise, or by reason of any action alleged to have been taken or omitted in
such capacity, against expenses (including attorneys' fees), judgments, fines
and amounts paid in settlement (if such settlement is approved in advance by the
Company, which approval shall not be unreasonably withheld) actually and
reasonably incurred by the Indemnitee in connection with such action, suit or
proceeding and any appeal therefrom it the Indemnitee acted in good faith and in
a manner he reasonably believed to be in or not opposed to the best interests of
the Company, and, with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful. The termination of any
action, suit or proceeding by judgment, order, settlement, conviction or upon a
plea of nolo contendre or its equivalent, shall not, of itself, create a
presumption that the Indemnitee did not act in good faith and in a manner which
the Indemnitee reasonably believed to be in or not opposed to the best
<PAGE>

interests of the Company, or, with respect to any criminal action or proceeding,
that the Indemnitee had reasonable cause to believe that the Indemnitee's
conduct was unlawful.

     (b) The Company shall indemnify the Indemnitee when he was or is a party or
is threatened to be made a party to any threatened, pending or completed action,
suit or proceeding by or in the right of the Company to procure a judgment in
its favor by reason of the fact that he is or was or had agreed to become a
director, officer, employee or agent of the Company, or is or was serving or had
agreed to serve at the request of the Company as a director, officer, employee
or agent of another corporation, partnership, joint venture, trust or other
enterprise, against expenses (including attorneys' fees) actually and reasonably
incurred by him in connection with the defense or settlement of such action or
suit (if such settlement is approved in advance by the Company, which approval
shall not be unreasonably withheld) or any appeal therefrom if he acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests of the Company, and that except that no indemnification shall be made
in respect of any claim, issue or matter as to which the Indemnitee shall have
been adjudged to be liable to the Company unless and only to the extent that the
Court of Chancery or the court in which such action, suit or proceeding was
brought shall determine upon application that, despite the adjudication of
liability but in view of all the circumstances of the case, the Indemnitee is
fairly and reasonably entitled to indemnity for such expenses which the Court of
Chancery or such other court shall deem proper.

     (c) To the extent that the Indemnitee has been successful on the merits or
otherwise, including without limitation the dismissal of an action without
prejudice, in defense of any action, suit or proceeding referred to in Sections
1(a) or 1(b) hereof or in defense of any claim, issue or matter therein, he
shall be indemnified against costs, charges and expenses (including attorneys'
fees) actually and reasonably incurred by him in connection therewith.

     (d) Any indemnification under Sections 1(a) or 1(b) (unless ordered by a
court) shall be made by the Company only as authorized in the specific case upon
a determination, in accordance with Sections 1(d) and 3 hereof or any applicable
provision of the Certificate, the Bylaws, other agreement, resolution or
otherwise, that indemnification of the Indemnitee is proper in the circumstances
because he has met the applicable standard of conduct set forth in Sections 1(a)
or 1(b).  Such determination shall be made (i) by the Board of Directors of the
Company (the "Board") by a majority vote of a quorum consisting of directors who
were not parties to such action, suit or proceeding, or (ii) if such a quorum of
disinterested directors is not available or so directs, by independent legal
counsel (designated in the manner provided below in this subsection (d)) in a
written opinion, or (iii) by the stockholders of the Company (the
"Stockholders").  Independent legal counsel shall be designated by vote of a
majority of the disinterested directors; provided, however, that if the Board is
                                         --------  -------
unable or fails to so designate, such designation shall be made by the
Indemnitee subject to the approval of the Company (which approval shall not be
unreasonably withheld).  Independent legal counsel shall not be any person or
firm who, under the applicable standards of professional conduct then
prevailing, would have a conflict of interest in representing either the Company
or the Indemnitee in an action to determine the Indemnitee's rights under this
Agreement.  The Company agrees to pay the reasonable fees and expenses of such
independent legal counsel and to indemnify fully such counsel against costs,
charges and expenses (including attorneys' and others' fees and expenses)

                                       2
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actually and reasonably incurred by such counsel in connection with this
Agreement or the opinion of such counsel pursuant hereto.

     (e) All expenses (including without limitation attorneys' and others' fees
and expenses) incurred by the Indemnitee in his capacity as a director, officer,
employee or agent of the Company in defending any civil, criminal,
administrative or investigative action, suit or proceeding shall be paid by the
Company in advance of the final disposition of such action, suit or proceeding
in accordance with Section 3(b) hereof.

     (f) The Company shall not adopt any amendment to the Certificate or the
Bylaws the effect of which would be to deny, diminish or encumber the
Indemnitee's rights to indemnity pursuant to the Certificate, the Bylaws, the
General Corporation Law of the State of Delaware (the "GCL") or any other
applicable law as applied to any act or failure to act occurring in whole or in
part prior to the date (the "Effective Date") upon which the amendment was
approved by the Board or the Stockholders, as the case may be.  In the event
that the Company shall adopt any amendment to the Certificate or Bylaws the
effect of which is to so deny, diminish or encumber the Indemnitee's rights to
indemnity, such amendment shall apply only to acts or failures to act occurring
entirely after the Effective Date thereof.

     2.  Additional Indemnification.  (a)  Pursuant to Section 145(f) of the
         --------------------------
GCL, without limiting any right which the Indemnitee may have pursuant to
Section 1 hereof, the Certificate, the Bylaws, the GCL, any policy of insurance
or otherwise, but subject to the limitations on the maximum permissible
indemnity which may exist under applicable law at the time of any request for
indemnity hereunder determined as contemplated by Section 2(a) hereof, the
Company shall indemnify the Indemnitee against any amount which he is or becomes
legally obligated to pay relating to or arising out of any claim made against
him because of any act, failure to act or neglect or breach of duty, including
any actual or alleged error, misstatement or misleading statement, which he
commits, suffers, permits or acquiesces in while acting in his capacity as a
director, officer, employee or agent of the Company, or, at the request of the
Company, as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise.  The payments which the
Company is obligated to make pursuant to this Section 2 shall include, without
limitation, damages, judgments, settlements and charges, costs, expenses,
expenses of investigation and expenses of defense of legal actions, suits,
proceedings or claims and appeals therefrom, and expenses of appeal, attachment
or similar bonds; provided, however, that the Company shall not be obligated
                  --------  -------
under this Section 2(a) to make any payment in connection with any claim against
the Indemnitee:

          (i)  to the extent of any fine or similar governmental imposition
     which the Company is prohibited by applicable law from paying which results
     in a final, nonappealable order; or

          (ii) to the extent based upon or attributable to the Indemnitee
     gaining in fact a personal profit to which he was not legally entitled,
     including without limitation profits made from the purchase and sale by the
     Indemnitee of equity securities of the Company which are recoverable by the
     Company pursuant to Section 16(b) of the Securities Exchange Act of 1934,
     as amended, and profits arising from transactions in publicly

                                       3
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     traded securities of the Company which were effected by the Indemnitee in
     violation of Section 10(b) of the Securities Exchange Act of 1934, as
     amended, including Rule 10b-5 promulgated thereunder; or

          (iii)  subject to the provisions of Section 6(c), to the extent based
     upon or attributable to any actions, suits or proceedings initiated or
     brought voluntarily by the Indemnitee and not by way of defense, but
     indemnification may be provided by the Company if the Board of Directors
     finds it to be appropriate.

The determination of whether the Indemnitee shall be entitled to indemnification
under this Section 2(a) may be, but shall not be required to, be made in
accordance with Section 3(a) hereof.  If that determination is so made, it shall
be binding upon the Company and the Indemnitee for all purposes.

     (b) All expenses (including without limitation attorneys' and others' fees
and expenses) incurred by the Indemnitee in his capacity as a director, officer,
employee or agent of the Company in defending any civil, criminal,
administrative or investigative action, suit or proceeding shall be paid by the
Company in advance of the final disposition of such action, suit or proceeding
in accordance with Section 3(b) hereof.

     3.  Certain Procedures Relating to Indemnification and Advancement of
         -----------------------------------------------------------------
Expenses.  (a)  Except as otherwise permitted or required by the GCL, for
--------
purposes of pursuing his rights to indemnification under Sections 1(a), 1(b) or
2(a) hereof, as the case may be, the Indemnitee may, but shall not be required
to, (i) submit to the Board a sworn statement of request for indemnification
substantially in the form of Exhibit 1 attached hereto and made a part hereof
(the "Indemnification Statement") and (ii) present to the Company reasonable
evidence of all expenses for which payment is requested.  Submission of an
Indemnification Statement to the Board shall create a presumption that the
Indemnitee is entitled to indemnification under Sections 1(a), 1(b) or 2(a)
hereof, as the case may be, and the Board shall be deemed to have determined
that the Indemnitee is entitled to such indemnification unless within 30
calendar days after submission of the Indemnification Statement the Board shall
determine by vote of a majority of the directors at a meeting at which a quorum
is present, based upon clear and convincing evidence (sufficient to rebut the
foregoing presumption), and the Indemnitee shall have received notice within
such period in writing of such determination that the Indemnitee is not so
entitled to indemnification, which notice shall disclose with particularity the
evidence in support of the Board's determination.  The foregoing notice shall be
sworn to by all persons who participated in the determination and voted to deny
indemnification.  The provisions of this Section 3(a) are intended to be
procedural only and shall not affect the right of the Indemnitee to
indemnification under this Agreement, and any determination by the Board that
the Indemnitee is not entitled to indemnification and any failure to make the
payments requested in the Indemnification Statement shall be subject to judicial
review as provided in Section 6 hereof.

     (b) For purposes of determining whether to authorize advancement of
expenses pursuant to Section 1(e) or 2(b) hereof, the Indemnitee shall submit to
the Board a sworn statement of request for advancement of expenses substantially
in the form of Exhibit 2 attached hereto and made a part hereof (the
"Undertaking"), affirming that (i) he has reasonably incurred

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or will reasonably incur actual expenses in defending an actual civil or
criminal action, suit, proceeding or claim and (ii) he undertakes to repay such
amount if it shall ultimately be determined that he is not entitled to be
indemnified by the Company under this Agreement or otherwise. Upon receipt of an
Undertaking, the Board shall within 10 calendar days authorize immediate payment
of the expenses stated in the Undertaking, whereupon such payments shall
immediately be made by the Company. No security shall be required in connection
with any Undertaking and any Undertaking shall be accepted without reference to
the Indemnitee's ability to make repayment.

     4.  Subrogation; Duplication of Payments.  (a)  In the event of payment to
         ------------------------------------
the Indemnitee under this Agreement, the Company shall be subrogated to the
extent of such payment to all of the rights of recovery of the Indemnitee, who
shall execute all papers required and shall do everything that may be necessary
to secure such rights, including the execution of such documents necessary to
enable the Company effectively to bring suit to enforce such rights.

     (b) The Company shall not be liable under this Agreement to make any
payment in connection with any claim made against the Indemnitee to the extent
the Indemnitee has actually received payment (under any insurance policy, the
Certificate, the Bylaws or otherwise) of the amounts otherwise payable
hereunder.

     5.  Stockholder Ratification.  The Company may, at its option, propose at
         ------------------------
any future meeting of the Stockholders that this Agreement be ratified by the
Stockholders; provided, however, that the Indemnitee's rights hereunder shall be
              --------  -------
fully enforceable in accordance with the terms hereof whether or not such
ratification is sought or obtained; and provided further, however, that if such
                                        -------- -------  -------
ratification is sought and not obtained, the Company, in the discretion of and
upon action by the Board, may rescind this Agreement; provided, however, that
such rescission shall not affect the rights granted to Indemnitee under this
Agreement pertaining to acts which occurred prior to the date of rescission.

     6.  Enforcement.  (a)  If a claim for indemnification made to the Company
         -----------
pursuant to Section 3 hereof is not paid in full by the Company within 30
calendar days after a written claim has been received by the Company, the
Indemnitee may at any time thereafter bring suit against the Company to recover
the unpaid amount of the claim.

     (b) In any action brought under Section 4(a) hereof, it shall be a defense
to a claim for indemnification pursuant to Sections 1(a) or 1(b) hereof (other
than an action brought to enforce a claim for expenses incurred in defending any
proceeding in advance of its final disposition where the Undertaking, if any is
required, has been tendered to the Company) that the Indemnitee has not met the
standards of conduct which make it permissible under the GCL for the Company to
indemnify the Indemnitee for the amount claimed, but the burden of proving such
defense shall be on the Company.  Neither the failure of the Company (including
the Board, independent legal counsel or the Stockholders) to have made a
determination prior to commencement of such action that indemnification of the
Indemnitee is proper in the circumstances because he has met the applicable
standard of conduct set forth in the GCL, nor an actual determination by the
Company (including the Board, independent legal counsel or the Stockholders)
that the Indemnitee has not met such applicable standard of conduct, shall be a

                                       5
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defense to the action or create a presumption that the Indemnitee has not met
the applicable standard of conduct.

     (c) It is the intent of the Company that the Indemnitee not be required to
incur the expenses associated with the enforcement of his rights under this
Agreement by litigation or other legal action because the cost and expense
thereof would substantially detract from the benefits intended to be extended to
the Indemnitee hereunder.  Accordingly, if it should appear to the Indemnitee
that the Company has failed to comply with any of its obligations under the
Agreement or in the event that the Company or any other person takes any action
to declare the Agreement void or unenforceable, or institutes any action, suit
or proceeding designed (or having the effect of being designed) to deny, or to
recover from, the Indemnitee the benefits intended to be provided to the
Indemnitee hereunder, the Company irrevocably authorizes the Indemnitee from
time to time to retain counsel of his choice, at the expense of the Company as
hereafter provided, to represent the Indemnitee in connection with the
initiation or defense of any litigation or other legal action, whether by or
against the Company or any director, officer, stockholder or other person
affiliated with the Company, in any jurisdiction.  Regardless of the outcome
thereof, the Company shall pay and be solely responsible for any and all costs,
charges and expenses, including without limitation attorneys' and others' fees
and expenses, reasonably incurred by the Indemnitee (i) as a result of the
Company's failure to perform this Agreement or any provision thereof or (ii) as
a result of the Company or any person contesting the validity or enforceability
of this Agreement or any provision thereof as aforesaid.

     7.  Merger or Consolidation.  In the event that the Company shall be a
         -----------------------
constituent corporation in a consolidation, merger or other reorganization, the
Company, if it shall not be the surviving, resulting or other corporation
therein, shall require as a condition thereto the surviving, resulting or
acquiring corporation to agree to indemnify the Indemnitee to the full extent
provided in Section 2 hereof.  Whether or not the Company is the resulting,
surviving or acquiring corporation in any such transaction, the Indemnitee shall
also stand in the same position under this Agreement with respect to the
resulting, surviving or acquiring corporation as he would have with respect to
the Company if its separate existence had continued.

     8.  Nonexclusivity and Severability.  (a)  The right to indemnification
         -------------------------------
provided by this Agreement shall not be exclusive of any other rights to which
the Indemnitee may be entitled under the Certificate, the Bylaws, the GCL, any
other statute, insurance policy, agreement, vote of stockholders or of directors
or otherwise, both as to actions in his official capacity and as to actions in
another capacity while holding such office, and shall continue after the
Indemnitee has ceased to be a director, officer, employee or agent and shall
inure to the benefit of his heirs, executors and administrators.

     (b) If any provision of this Agreement or the application of any provision
hereof to any person or circumstances is held invalid, unenforceable or
otherwise illegal, the remainder of this Agreement and the application of such
provision to other persons or circumstances shall not be affected, and the
provision so held to be invalid, unenforceable or otherwise illegal shall be
reformed to the extent (and only to the extent) necessary to make it
enforceable, valid and legal.

                                       6
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     9.   Governing Law.  This Agreement shall be governed by and construed in
          -------------
accordance with the laws of the State of Delaware, without giving effect to the
principles of conflict of law thereof.

     10.  Modification; Survival.  This Agreement contains the entire agreement
          ----------------------
of the parties relating to the subject matter hereof.  This Agreement may be
modified only by an instrument in writing signed by both parties hereto.  The
provisions of this Agreement shall survive the death, disability or incapacity
of the Indemnitee or the termination of the Indemnitee's service as an officer
of the Company and shall inure to the benefit of the Indemnitee's heirs,
executors and administrators.

     11.  Certain Terms.  For purposes of this Agreement, references to "other
          -------------
enterprises" shall include employee benefit plans; references to "fines" shall
include any excise taxes assessed on Indemnitee with respect to any employee
benefit plan; references to "serving at the request of the Company" shall
include any service as a director, officer, employee or agent of the Company
which imposes duties on, or involves services by, the Indemnitee with respect to
an employee benefit plan, its participants or beneficiaries; references to the
masculine shall include the feminine; references to the singular shall include
the plural and vice versa; and if the Indemnitee acted in good faith and in a
               ---- -----
manner he reasonably believed to be in the interest of the participants and
beneficiaries of an employee benefit plan he shall be deemed to have acted in a
manner "not opposed to the best interest of the Company" as referred to herein.

     12.  Director and Executive Officer Liability Insurance.  The Company
          --------------------------------------------------
shall, from time to time, make the good faith determination whether or not it is
practicable for the Company to obtain and maintain a policy or policies with
reputable insurance companies covering certain liabilities that may be incurred
by its directors and executive officers.  Notwithstanding the foregoing, the
Company shall have no obligation to obtain or maintain such insurance if the
Company determines in good faith that such insurance is not reasonably
available, if the premium costs for such insurance are disproportionate to the
amount of coverage provided, if the coverage provided by such insurance is
limited by exclusions so as to provide an insufficient benefit, or if the
Indemnitee is covered by similar insurance maintained by a parent or subsidiary
of the Company.  The Indemnitee shall be entitled to the protection of any such
insurance policies the Company may elect to maintain generally for the benefit
of its directors and officers (and to the extent the Company maintains such an
insurance policy or policies, the Indemnitee shall be covered by such policy or
policies in accordance with its or their terms, to the maximum extent of the
coverage available for any officer or director of the Company).

     13.  Notices.  All notices, requests, demands and other communications
          -------
hereunder shall be in writing and shall be deemed to have been duly given if (i)
delivered by hand and receipted for by the party to whom said notice or other
communication shall have been directed, or (ii) mailed by certified or
registered mail, with postage prepaid, on the third business day after the date
on which it is so mailed:

If to Indemnitee, to:

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<PAGE>

If to the Company, to:

               RightNow Technologies, Inc.
               45 Discovery Drive
               Bozeman, Montana 59718
               (406) 522-4200

     IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as
of the date first above written.

                                    RIGHTNOW TECHNOLOGIES, INC.

                                    BY: ________________________________
                                          Its: _________________________

                                    [NAME]

                                    ________________________________

                                       8
<PAGE>

                                                                       Exhibit 1

                           INDEMNIFICATION STATEMENT
                           -------------------------

STATE OF _____________)
                      :  ss.
COUNTY OF_____________)

     I, ____________________, being first duly sworn, do depose and say as
follows:

     1.   This Indemnification Statement is submitted pursuant to the
Indemnification Agreement dated as of ___________, 2000, between RightNow
Technologies, Inc., a Delaware corporation (the "Company"), and the undersigned.

     2.   I am requesting indemnification against charges, costs, expenses
(including attorneys' and others' fees and expenses), judgments, fines and
amounts paid in settlement, all of which (collectively, "Liabilities") have been
or will be incurred by me in connection with an actual or threatened action,
suit, proceeding or claim to which I am a party or am threatened to be made a
party.

     3.   With respect to all matters related to any such action, suit,
proceeding or claim, I am entitled to be indemnified as herein contemplated
pursuant to the aforesaid Indemnification Agreement.

     4.   Without limiting any other rights which I have or may have, I am
requesting indemnification against Liabilities which have or may arise out of

________________________________________________________________________________
________________________________________________________________________________
_________________________________________________________________________.

                                            ____________________________________
                                            Signature

     Subscribed and sworn to before me, a Notary Public in and for said County
and State, this ____ day of ____________, 2000.

                                            ____________________________________
                                            Notary Public
(Seal)                                      My commission expires _____________.

                                       9
<PAGE>

                                                                       Exhibit 2

                                  UNDERTAKING
                                  -----------

STATE OF _____________)
                      :  ss.
COUNTY OF ____________)

     I, __________________, being first duly sworn, do depose and say as
follows:

     1.   This Undertaking is submitted pursuant to the Indemnification
Agreement, dated as of _____________, 2000, between RightNow Technologies, Inc.,
a Delaware corporation (the "Company"), and the undersigned.

     2.   I am requesting advancement of certain costs, charges and expenses
which I have incurred or will incur in defending an actual or pending civil or
criminal action, suit, proceeding or claim.

     3.   I hereby undertake to repay this advancement of expenses if it shall
ultimately be determined that I am not entitled to be indemnified by the Company
under the aforesaid Agreement or otherwise.

     4.   The costs, charges and expenses for which advancement is requested
are, in general, all expenses related to ______________________________________
_______________________________________________________________________________
______________________________________________________________________________.

                                            ___________________________________
                                            Signature

     Subscribed and sworn to before me, a Notary Public in and for said County
and State, this ____ day of ____________, 2000.

                                           ____________________________________
                                           Notary Public
(Seal)                                     My commission expires _____________.

                                       10<PAGE>

                                                                    Exhibit 10.9
                                                                    ------------

                          RIGHT NOW TECHNOLOGIES, INC.

                  SERIES A PREFERRED STOCK PURCHASE AGREEMENT

                               December 13, 1999
<PAGE>

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                            Page
                                                                            ----
<S>                                                                         <C>
1.   AGREEMENT TO SELL AND PURCHASE...........................................1
     1.1   Authorization of Shares............................................1
     1.2   Sale and Purchase..................................................1

2.   CLOSING, DELIVERY AND PAYMENT............................................1
     2.1   Closing............................................................2

3.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY............................2
     3.1    Organization, Good Standing and Qualification.....................2
     3.2    Capitalization....................................................2
     3.3    Authorization; Binding Obligations................................3
     3.4    Financial Statements..............................................3
     3.5    Agreements; Action................................................3
     3.6    Obligations to Related Parties....................................4
     3.7    Changes...........................................................4
     3.8    Title to Properties and Assets; Liens, etc........................5
     3.9    Patents and Trademarks............................................5
     3.10   Compliance with Other Instruments.................................6
     3.11   Litigation........................................................6
     3.12   Tax Returns and Payments..........................................7
     3.13   Employees.........................................................7
     3.14   Obligations of Management.........................................7
     3.15   Registration Rights...............................................7
     3.16   Compliance with Laws..............................................7
     3.17   Offering Valid....................................................8
     3.18   Full Disclosure...................................................8
     3.19   Minute Books......................................................8
     3.20   Environmental Protection..........................................8
     3.21   Brokers...........................................................9
     3.22   Section 1202 of the Internal Revenue Code.........................9

4.   REPRESENTATIONS AND WARRANTIES OF THE PURCHASERS........................10

     4.1   Requisite Power and Authority.....................................10
     4.2   Consents..........................................................11
     4.3   Investment Representations........................................11

5.   CONDITIONS TO PURCHASERS' OBLIGATIONS AT THE CLOSING....................12
     5.1   Representations and Warranties Correct............................12
     5.2   Covenants.........................................................12
     5.3   Compliance Certificates...........................................12
     5.4   Board of Directors................................................12
     5.5   Investors' Rights Agreement.......................................12
     5.6   Certificate.......................................................12
     5.7   Qualifications....................................................11
</TABLE>

                                      -i-
<PAGE>

<TABLE>
<S>                                                                         <C>

     5.8   Opinion........................................................... 13
     5.9   Right of First Refusal and Co-Sale Agreement...................... 13

6.   CONDITIONS TO COMPANY'S OBLIGATIONS AT CLOSING.......................... 13

     6.1   Representations Correct........................................... 13
     6.2   Qualifications, Legal Investment.................................. 13
     6.3   Covenants......................................................... 13
     6.4   Certificate....................................................... 13

7.   MISCELLANEOUS........................................................... 13

      7.1   Governing Law.................................................... 14
      7.2   Survival......................................................... 14
      7.3   Successors and Assigns........................................... 14
      7.4   Entire Agreement................................................. 14
      7.5   Severability..................................................... 14
      7.6   Amendment and Waiver............................................. 14
      7.7   Delays or Omissions.............................................. 15
      7.8   Notices, etc..................................................... 15
      7.9   Expenses......................................................... 15
     7.10   Attorneys' Fees.................................................. 15
     7.11   Titles and Subtitles............................................. 15
     7.12   Broker's Fees.................................................... 16
     7.13   Counterparts..................................................... 16
     7.14   S Corporation Distributions...................................... 14
</TABLE>

                                     -ii-
<PAGE>

                          RIGHT NOW TECHNOLOGIES, INC.

                  SERIES A PREFERRED STOCK PURCHASE AGREEMENT

     This Series A Preferred Stock Purchase Agreement (the "Agreement") is
entered into as of December 13, 1999, by and among Right Now Technologies, Inc.,
a Montana corporation (the "Company"), and each of those persons and entities,
severally and not jointly, whose names are set forth on the Schedule of
Purchasers attached hereto as Exhibit A (which persons and entities are
                              ---------
hereinafter collectively referred to as "Purchasers" and each individually as a
"Purchaser").

                                R E C I T A L S

     WHEREAS, the Company has, or prior to the Closing (as defined in Section 2
below) will have, authorized the sale and issuance of 5,554,853 shares of its
Series A Preferred Stock (the "Shares");

     WHEREAS, Purchasers desire to purchase the Shares on the terms and
conditions set forth herein; and

     WHEREAS, the Company desires to issue and sell the Shares to Purchasers on
the terms and conditions set forth herein;

     NOW, THEREFORE, in consideration of the foregoing recitals and the mutual
promises hereinafter set forth, the parties hereto agree as follows:

     1. AGREEMENT TO SELL AND PURCHASE.

        1.1 Authorization of Shares. On or prior to the Closing, the Company
shall have authorized the sale and issuance to Purchasers of the Shares having
the rights, preferences, privileges and restrictions set forth in the Articles
of Amendment to the Restated Articles of Incorporation of the Company, in the
form attached hereto as Exhibit B (the "Articles of Amendment"). The Company
                        ---------
has, or prior to the Closing will have, adopted and filed the Articles of
Amendment with the Secretary of State of Montana.

        1.2 Sale and Purchase. Subject to the terms and conditions hereof, the
Company hereby agrees to issue and sell to each Purchaser and each Purchaser
agrees to purchase from the Company, the number of Shares set forth opposite
such Purchaser's name on Exhibit A, at a purchase price of $2.91 per Share.
                         ---------

     2. CLOSING, DELIVERY AND PAYMENT.

        2.1 Closing. The closing of the sale and purchase of Shares under this
Agreement (the "Closing") shall take place at 10:00 a.m. on December 13, 1999
(the "Closing Date"), at the offices of Wilson Sonsini Goodrich & Rosati or at
such other time or place as the Company and Purchasers may mutually agree. At
the Closing, subject to the terms and conditions hereof, the Company will
deliver to each Purchaser a certificate representing the number of Shares
purchased by such Purchaser from the Company, as set forth on Exhibit A, against
                                                              ---------
payment  by or on behalf of
<PAGE>

such  Purchaser of the purchase  price  therefor,  as set forth on Exhibit A, by
                                                                   ---------
wire transfer or check made payable to the order of the Company.

     3. REPRESENTATIONS AND WARRANTIES OF THE COMPANY.

        Except as set forth on the Schedule of Exceptions attached hereto as
Exhibit C, the Company hereby represents and warrants to each Purchaser as
---------
follows:

        3.1 Organization, Good Standing and Qualification. The Company is a
corporation duly organized, validly existing, and in good standing under the
laws of the State of Montana. The Company has full power and authority to own
and operate its properties and assets, and to carry on its business as presently
conducted and as presently proposed to be conducted. The Company is duly
qualified and is authorized to do business and is in good standing as a foreign
corporation in all jurisdictions in which the nature of its activities and of
its properties (both owned and leased) makes such qualification necessary,
except for those jurisdictions in which failure to do so would not have a
material adverse effect on the Company or its business. The Company has no
subsidiaries and owns no equity securities of any other corporation, limited
partnership or similar entity.

        3.2 Capitalization. The authorized capital stock of the Company,
immediately prior to the Closing, consists of 50,000,000 shares of Common Stock,
$.001 par value per share (the "Common Stock"), 20,417,585 shares of which are
issued and outstanding, and 15,000,000 shares of Preferred Stock, $.001 par
value per share, 5,554,853 shares of which are designated Series A Preferred
Stock, none of which are issued and outstanding. All issued and outstanding
shares of Common Stock (i) have been duly authorized and validly issued to the
persons listed on Exhibit D hereto, (ii) are fully paid and nonassessable, (iii)
                  ---------
were issued in compliance with all applicable state and federal laws
concerning the issuance of securities, and (iv) were issued in compliance with
any applicable preemptive rights, rights of first refusal or other similar
rights. The rights, preferences, privileges and restrictions of the Series A
Preferred Stock, are as stated in the Articles of Amendment. The shares of
Common Stock issuable upon the conversion of the Series A Preferred Stock (the
"Conversion Shares") have been duly and validly reserved for issuance and, when
issued in accordance with the Articles of Amendment, will be validly issued,
fully paid and nonassessable. Other than as set forth on the Schedule of
Exceptions, and except as may be granted pursuant to the Investors' Rights
Agreement, of date even herewith, by and among the Company and the Purchasers,
the form of which is attached hereto as Exhibit E (the "Rights Agreement"),
                                        ---------
there are no outstanding options, warrants, rights (including
conversion or preemptive rights), proxy or stockholder agreements, or agreements
of any kind for the purchase or acquisition from the Company of any of its
securities.

        3.3 Authorization; Binding Obligations. All corporate action on the part
of the Company necessary for the authorization, sale and issuance of the Shares
pursuant hereto and the Conversion Shares pursuant to the Articles of Amendment
and for the performance of the Company's obligations hereunder and under the
Rights Agreement and the Right of First Refusal and Co-Sale Agreement, of date
even herewith, by and among the Company and the Purchasers, the form

                                       2
<PAGE>

of which is attached hereto a Exhibit F (the "Co-Sale Agreement") has been taken
                              ---------
or will be taken prior to the Closing. The Agreement, the Rights Agreement and
the Co-Sale Agreement, when executed and delivered, will be valid and binding
obligations of the Company enforceable in accordance with their terms, except
(i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium
or other laws of general application affecting enforcement of creditors' rights,
(ii) general principles of equity that restrict the availability of equitable
remedies, and (iii) to the extent that the enforceability of the indemnification
provisions in Section 2.7 of the Rights Agreement may be limited by applicable
laws. The sale of the Shares and the subsequent conversion of Shares into
Conversion Shares are not and will not be subject to any preemptive rights or
rights of first refusal that have not been properly waived or complied with. The
Shares have been duly authorized by the Company and when issued in compliance
with the provisions of this Agreement and the Articles of Amendment, the Shares
and the Conversion Shares will be validly issued, fully paid and nonassessable,
and will be free of any liens or encumbrances; provided, however, that the
Shares and the Conversion Shares may be subject to restrictions on transfer
under state and/or federal securities laws as set forth herein or as otherwise
required by such laws at the time a transfer is proposed.

        3.4 Financial Statements. The Company has delivered to each Purchaser
its unaudited consolidated balance sheet, statement of operations and retained
earning and cash flows as of and for the year ended December 31, 1998 and as of
and for the six months ended June 30, 1999 (the "Financial Statements"). The
Financial Statements are complete and correct in all material respects. The
Financial Statements fairly present the financial condition and results of
operations of the Company as of the dates, and for the periods, indicated
therein.

        3.5 Agreements; Action.

           (a) Except for agreements explicitly contemplated hereby, agreements
between the Company and its employees with respect to the sale of Common Stock
and as set forth on the Schedule of Exceptions, there are no agreements,
understandings or proposed transactions between the Company and any of its
officers, directors or affiliates, or any affiliate or relative thereof.

           (b) Except as set forth on the Schedule of Exceptions, there are no
agreements, understandings, instruments, contracts, proposed transactions,
judgments, orders, writs or decrees to which the Company is a party or by which
it is bound which may involve (i) obligations (contingent or otherwise) of, or
payments to, the Company in excess of $10,000 (ii) the license of any patent,
copyright, trade secret or other proprietary right to or from the Company (other
than licenses arising from the purchase of "off the shelf" or other standard
products), (iii) provisions restricting or affecting the development,
manufacture or distribution of the Company's products or services, or (iv)
indemnification by the Company with respect to infringements of proprietary
rights.

           (c) Except as set forth on the Schedule of Exceptions, the Company
has not (i) declared or paid any dividends, or authorized or made any
distribution upon or with respect to any class or series of its capital stock
(other than stock splits), (ii) incurred any indebtedness for

                                       3
<PAGE>

money borrowed or any other liabilities (other than with respect to indebtedness
and other obligations incurred in the ordinary course of business and disclosed
in the Financial Statements) individually in excess of $10,000 or, in the case
of indebtedness and/or liabilities individually less than $10,000, in excess of
$50,000 in the aggregate, (iii) made any loans or advances to any person, other
than ordinary advances for travel expenses, (iv) repurchased, redeemed or
otherwise acquired any shares of its capital stock or agreed to do so, or (v)
sold, exchanged or otherwise disposed of any of its assets or rights, other than
the sale of its inventory in the ordinary course of business.

              (d) For the purposes of subsections (b) and (c) above, all
indebtedness, liabilities, agreements, understandings, instruments, contracts
and proposed transactions involving the same person or entity (including persons
or entities the Company has reason to believe are affiliated therewith) shall be
aggregated for the purpose of meeting the individual minimum dollar amounts of
such subsections.

         3.6 Obligations to Related Parties. Except as set forth on the Schedule
of Exceptions, there are no obligations of the Company to officers, directors,
stockholders, or employees (or relatives of such persons) of the Company and no
obligations of any of such persons (or relatives of such persons) to the Company
other than (i) for payment of salary for services rendered, (ii) reimbursement
for reasonable expenses incurred on behalf of the Company, and (iii) for other
standard employee benefits made generally available to all employees (including
stock option agreements outstanding under any stock option plan approved by the
Board of Directors of the Company).

         3.7 Changes.  Since June 30, 1999, there has not been:

            (a) Any change in the assets, liabilities, financial condition or
operating results of the Company, other than changes in the ordinary course of
business, none of which individually or in the aggregate has had or is expected
to have a material adverse effect on such assets, liabilities, financial
condition or operating results of the Company;

            (b) Any damage, destruction, or loss, whether or not covered by
insurance, materially and adversely affecting the properties or business of the
Company;

            (c) Any waiver by the Company of a valuable right or of a material
debt owed to it;

            (d) Any direct or indirect loans made by the Company to any
stockholder, employee, officer, or director of the Company;

            (e) Any declaration or payment of any dividend (other than stock
splits) or other distribution of the assets of the Company;

            (f) Any labor organization activity;

                                       4
<PAGE>

            (g) To the Company's knowledge, any other event or condition of any
character that, either individually or cumulatively, has materially and
adversely affected, or so far as the Company may now reasonably foresee in the
future may materially and adversely affect the business, assets, liabilities,
financial condition, operations or prospects of the Company; or

            (h) Any agreement on the part of the Company to do any of the
foregoing.

         3.8 Title to Properties and Assets; Liens, etc. The Company has good
and marketable title to its properties and assets, including the properties and
assets reflected in the balance sheet as of June 30, 1999 (included in the
Financial Statements), and good title to its leasehold estates, in each case
subject to no mortgage, pledge, lien, lease, encumbrance, or charge, other than
(i) those resulting from taxes which have not yet become delinquent, or (ii)
minor liens and encumbrances which do not materially detract from the value of
the property subject thereto or materially impair the operations of the Company.

         3.9 Patents and Trademarks. The Company, as of the Closing Date, owns
or has sufficient rights to those trade names, copyrights, trade secrets,
information, patents, trademarks, service marks, rights and processes necessary
for its business as now conducted and as proposed to be conducted without any
conflict with or infringement of the rights of others. The Company is not aware
of any particular intellectual property that it believes is essential to its
product development, to which it cannot obtain sufficient rights on reasonable
terms. There are no outstanding options, licenses, or agreements of any kind
relating to the foregoing, nor is the Company bound by or a party to any
options, licenses or agreements of any kind with respect to the patents,
trademarks, service marks, trade names, copyrights, trade secrets, licenses,
proprietary rights and processes of any other person or entity other than such
licenses or agreements arising from the purchase of "off the shelf" or standard
products. The Company has not violated or infringed, and by conducting its
business as proposed, will not violate or infringe, any of the patents,
trademarks, service marks, trade names, copyrights or trade secrets or other
proprietary rights of any other person or entity. None of the Company's
employees is obligated under any contract (including licenses, covenants or
commitments of any nature) or other agreement, or subject to any judgment,
decree or order of any court or administrative agency, that would interfere with
the use of his or her best efforts to promote the interests of the Company or
that would conflict with the Company's business as proposed to be conducted.
Neither the execution nor delivery of this Agreement, nor the carrying on of the
Company's business by the employees of the Company, nor the conduct of the
Company's business as proposed, will conflict with or result in a breach of the
terms, conditions or provisions of, or constitute a default under, any contract,
covenant or instrument under which any of such employees is now obligated. The
Company does not believe it is or will be necessary to utilize any inventions of
any of its employees (or people it currently intends to hire) made prior to
their employment by the Company.

         3.10 Compliance with Other Instruments. The Company is not in
violation, breach or default of any term of its Restated Articles of
Incorporation or Bylaws, any mortgage, indenture, contract, agreement,
instrument, judgment, decree, order, any statute, rule, or regulation applicable
to the Company or by which the Company or its assets is bound which would
materially

                                       5
<PAGE>

and adversely affect the business, assets, liabilities, financial condition,
operations or prospects of the Company, and no event or condition has occurred
or exists which, with the lapse of time or the giving of notice or both, would
constitute such a violation, breach or default. The execution, delivery, and
performance of and compliance with this Agreement, the Rights Agreement and the
Co-Sale Agreement, and the issuance and sale of the Shares pursuant hereto and
of the Conversion Shares pursuant to the Articles of Amendment, will not result
in any such violation, breach or default or be in conflict with or constitute a
default under any such term, or result in the creation of any mortgage, pledge,
lien, encumbrance or charge upon any of the properties or assets of the Company.

         3.11 Litigation. Except as set forth on the Schedule of Exceptions,
there is no action, suit, proceeding or investigation pending or, to the
knowledge of the Company, currently threatened against the Company which
questions the validity of this Agreement or the right of the Company to enter
into it, or to consummate the transactions contemplated hereby, or which might
result, either individually or in the aggregate, in any material adverse changes
in the assets, liabilities, financial condition, operations, affairs or
prospects of the Company, financially or otherwise, or any change in the current
equity ownership of the Company. The foregoing includes, without limitation,
actions pending or, to the Company's knowledge, threatened involving the prior
employment of any of the Company's employees, their use in connection with the
Company's business of any information or techniques allegedly proprietary to any
of their former employers, or their obligations under any agreements with prior
employers. The Company is neither a party to nor subject to the provisions of
any order, writ, injunction, judgment or decree of any court or government
agency or instrumentality. There is no action, suit, proceeding or investigation
by the Company currently pending or which the Company intends to initiate.

         3.12 Tax Returns and Payments. The Company has filed all tax returns,
reports, schedules and other documents which are required to be filed by it with
the Internal Revenue Service or any other governmental taxing authority. All
such tax returns are accurate and complete in all material respects and all
taxes shown to be due and payable on such returns, any assessments imposed, and
all other taxes and estimated payments due and payable by the Company on or
before the Closing have been paid.

         3.13 Employees. The Company has no collective bargaining agreements
with any of its employees. There is no labor union organizing activity pending
or threatened with respect to the Company. Except as set forth on the Schedule
of Exceptions, no employee has any agreement or contract, written or oral,
regarding his employment with the Company. Except as set forth on the Schedule
of Exceptions, to the Company's knowledge, no employee of the Company, nor
anyone with whom the Company has contracted, is in violation of any term of any
employment, non- compete or non-disclosure contract, inventions agreement,
patent disclosure agreement or any other agreement relating to the right of any
such individual to be employed by, or to provide services to or contract with,
the Company; and the continued employment by the Company of its present
employees, and the performance of the Company's contracts with its independent
contractors, will not result in any such violation. Except as set forth on the
Schedule of Exceptions, the Company has not received any notice alleging that
any such violation has occurred. Except as set forth on the Schedule of
Exceptions, each employee of the Company has executed an Employee Inventions and

                                       6
<PAGE>

Proprietary Rights Assignment Agreement, in the form attached hereto as Exhibit
                                                                        -------
G. Except as set forth on the Schedule of Exceptions, as of the Closing Date, no
-
employee of the Company has been granted the right to continued employment by
the Company or to any compensation following termination of employment with the
Company.

         3.14 Obligations of Management. Each officer of the Company is
currently devoting such of his or her business time to the conduct of the
business of the Company as is reasonably necessary to carry out the business of
the Company, as now conducted and proposed to be conducted.

         3.15 Registration Rights. Except as required pursuant to the Rights
Agreement, the Company is presently not under any obligation, and has not
granted any rights, to register (as defined in Section 1.2 of the Rights
Agreement) any of the Company's presently outstanding securities or any of its
securities that may hereafter be issued.

         3.16 Compliance with Laws. The Company is not in violation of any
applicable statute, rule, regulation, order or restriction of any domestic or
foreign government or any instrumentality or agency thereof which violation
would materially and adversely affect the business, assets, liabilities,
financial condition, operations or prospects of the Company. No orders,
permissions, consents, approvals or authorizations are required to be obtained
and no registrations, declarations or other documents are required to be filed
in connection with the execution and delivery of this Agreement and the Rights
Agreement or the issuance of the Shares or the Conversion Shares, except such as
has been duly and validly obtained or filed, or with respect to any filings that
must be made after the Closing, as will be filed in a timely manner.

         3.17 Offering Valid. Assuming the accuracy of the representations and
warranties of the Purchasers contained in Section 4.3 hereof, the offer, sale
and issuance of the Shares and the Conversion Shares will be exempt from the
registration requirements of the Securities Act of 1933, as amended (the
"Securities Act"), and will have been registered or qualified (or are exempt
from registration and qualification) under the registration, permit or
qualification requirements of all applicable state securities laws. Neither the
Company nor any agent on its behalf has solicited or will solicit any offers to
sell or has offered to sell or will offer to sell all or any part of the Shares
to any person or persons so as to bring the offer or sale of such Shares by the
Company to the Purchasers within the registration provisions of the Securities
Act or any state securities laws.

         3.18 Full Disclosure. Neither this Agreement or any certificate
furnished to Purchasers at the Closing pursuant hereto, the Exhibits hereto, the
Rights Agreement or the documents delivered to the Purchasers pursuant to their
due diligence request, when taken together, contains any untrue statement of a
material fact or omits to state a material fact necessary in order to make the
statements contained herein or therein not misleading.

         3.19 Minute Books. The minute books of the Company provided to the
Purchasers contain a complete summary of all meetings of directors and
stockholders since the time of incorporation and reflect all transactions
referred to in such minutes accurately in all material respects. The stock
records of the Company provided to the Purchasers contain a complete and

                                       7
<PAGE>

accurate record of the issuances, transfers, repurchases and cancellations of
the Company's capital stock.

         3.20 Environmental Protection. To the Company's knowledge, the
operation of its business, and any real property that the Company owns, leases
or otherwise occupies or uses (the "Premises") are in compliance in all material
respects with all applicable Environmental Laws (as defined below) and orders or
directives of any governmental authorities having jurisdiction under such
Environmental Laws. The Company has not received any citation, directive, letter
or other communication, written or oral, or any notice of any proceeding, claim
or lawsuit, from any person arising out of the ownership or occupation of the
Premises, or the conduct of its operations, and the Company is not aware of any
basis therefor. For the purposes of this Agreement, the term "Environmental
Laws" shall mean any Federal, state or local law or ordinance or regulation
pertaining to the protection of human health or the environment, including,
without limitation, the Comprehensive Environmental Response, Compensation and
Liability Act, 42 USC Sections 11001, et seq., and the Resource Conversation and
                                      -- ---
Recovery Act, 42 U.S.C. Sections 6901, et seq.
                                       -- ---

         3.21 Brokers. The Company has no contract, arrangement or understanding
with any broker, finder or similar agent with respect to the transactions
contemplated by this Agreement.

         3.22 Section 1202 of the Internal Revenue Code. To the best of the
Company's knowledge, the capital stock issuable hereunder will constitute
"Qualified Small Business Stock" within the meaning of Section 1202 of the
Internal Revenue Code of 1986, as amended (the "Code"), as of the date of
issuance and the Company hereby represents and warrants that it shall continue
to do the following:

            (a) to comply with the reporting and recordkeeping requirements of
Section 1202 of the Code and any regulations promulgated thereunder; and

            (b) to provide the Purchasers with notice at least ten (10) business
days prior to taking any of the following actions:

               (1) Within the two (2) year period ending one (1) year from the
date hereof, purchase an amount of its own stock (within the meaning of Section
1202(c)(3) of the Code) having an aggregate value at the time(s) of purchase
exceeding five (5%) percent of the aggregate value of all of its outstanding
stock determined as of the start of such period;

               (2) Conduct any of the following businesses (as defined for
purposes of Section 1202(e)(3) of the Code):

                   (A) any business involving the performance of services in the
fields of law, accounting, actuarial science, performing arts, athletics, or
brokerage services;

                   (B) any banking or insurance business;

                                       8
<PAGE>

                   (C) any farming business (including the business of raising
or harvesting trees);

                   (D) any business involving the production or extraction of
natural resources with respect to which a deduction is allowable under Section
613 or 613A of the Code; or

                   (E) any business of operating a hotel, motel, restaurant or
similar establishment;

               (3) Permit more than ten percent (10%) of the value of its assets
to consist of stock issued by other companies (other than stock of companies
that qualify as subsidiaries of the Company within the meaning of Section
1202(e)(5) of the Code or stock that is held as working capital or reasonably
expected to be sold within two (2) years to finance research and experimentation
within the meaning of Section 1202(e)(6) of the Code);

               (4) Permit more than ten percent (10%) of the value of its assets
to consist of real property which is not used in the active conduct of a
qualified trade or business within the meaning of Section 1202(e)(7) of the
Code;

               (5) Make an election under Section 936 of the Code (relating to
the Puerto Rico and possessions tax credit) or permit a subsidiary to make such
an election; or

               (6) In a single transaction or series of related transactions,
raise capital of more than one million dollars ($1,000,000) through the issuance
of securities or the incurrence of indebtedness if such transaction or series of
related transactions likely would cause the Company to fail to satisfy the
active business requirement set forth in Section 1202(e)(1) of the Code by
virtue of holding excess cash or investment assets.

          For purposes of the foregoing, any valuation or other determination
(including, without limitation, a determination that a specific course of action
does not constitute the conduct of a business described in (b)(2), above) made
by the Company's Board of Directors in good faith or for which there was, at the
time made, a reasonable basis in law or fact shall be conclusive.

     4. REPRESENTATIONS AND WARRANTIES OF THE PURCHASERS. Each Purchaser hereby
represents and warrants severally and not jointly to the Company as follows:

        4.1 Requisite Power and Authority. Purchaser has all necessary power and
authority under all applicable provisions of law to execute and deliver this
Agreement, the Rights Agreement and the Co-Sale Agreement and to carry out their
provisions. All action on Purchaser's part required for the lawful execution and
delivery of this Agreement, the Rights Agreement and the Co-Sale Agreement has
been or will be effectively taken prior to the Closing. Upon their execution and
delivery, this Agreement, the Rights Agreement and the Co-Sale Agreement will be
valid and binding obligations of Purchaser, enforceable in accordance with their
terms, except (i) as limited by applicable bankruptcy, insolvency,
reorganization, moratorium or other laws of general application

                                       9
<PAGE>

affecting enforcement of creditors' rights, (ii) general principles of equity
that restrict the availability of equitable remedies; and (iii) to the extent
that the enforceability of the indemnification provisions of Section 2.7 of the
Rights Agreement may be limited by applicable laws.

        4.2 Consents. All consents, approvals, orders, authorizations,
registrations, qualifications, designations, declarations or filings with any
governmental or banking authority on the part of Purchaser required in
connection with the consummation of the transactions contemplated in the
Agreement, the Rights Agreement or the Co-Sale Agreement have been or shall have
been obtained prior to and be effective as of the Closing.

        4.3 Investment Representations. Purchaser understands that neither the
Shares nor the Conversion Shares have been registered under the Securities Act.
Purchaser also understands that the Shares are being offered and sold pursuant
to an exemption from registration contained in the Securities Act based in part
upon Purchaser's representations contained in the Agreement. Purchaser hereby
represents and warrants to the Company as follows:

            (a) Purchaser Bears Economic Risk. Purchaser has such knowledge and
experience in financial and business matters as to be capable of evaluating the
merits and risks of its investment in the Company and has the capacity to
protect its own interests. Purchaser must bear the economic risk of this
investment indefinitely unless the Shares (or the Conversion Shares) are
registered pursuant to the Securities Act, or an exemption from registration is
available. Purchaser understands that the Company has no present intention of
registering the Shares, the Conversion Shares or any shares of its Common Stock.
Purchaser also understands that there is no assurance that any exemption from
registration under the Securities Act will be available and that, even if
available, such exemption may not allow Purchaser to transfer all or any portion
of the Shares or the Conversion Shares under the circumstances, in the amounts
or at the times Purchaser might propose.

            (b) Acquisition for Own Account. This Agreement is made with the
Purchaser in reliance upon Purchaser's representation to the Company, which is
made by Purchaser's execution of this Agreement, that the Shares to be acquired
by Purchaser will be acquired for investment for Purchaser's own account for
investment only.

            (c) Purchaser Can Protect Its Interest. Purchaser represents that by
reason of its, or of its management's, business or financial experience,
Purchaser has the capacity to protect its own interests in connection with the
transactions contemplated in this Agreement, the Rights Agreement and the
Co-Sale Agreement.

            (d) Accredited Investor. Purchaser represents that it is an
"accredited investor" within the meaning of Regulation D under the Securities
Act.

            (e) Company Information. Purchaser has received and read the
Financial Statements and has had an opportunity to discuss the Company's
business, management and financial affairs with directors, officers and
management of the Company and has had the opportunity to review the Company's
operations and facilities. Purchaser has also had the

                                       10
<PAGE>

opportunity to ask questions of and receive answers from, the Company and its
management regarding the terms and conditions of this investment.

      5. CONDITIONS TO PURCHASERS' OBLIGATIONS AT THE CLOSING. The Purchasers'
obligations to purchase the Shares at the Closing are subject to the fulfillment
on or prior to Closing of all of the conditions set forth below in this Section
5 to the extent not waived by each Purchaser.

         5.1 Representations and Warranties Correct. The representations and
warranties made in Section 3 hereof shall be true and correct when made, and
shall be true and correct on the Closing Date with the same force and effect as
if they had been made as of the Closing Date.

         5.2 Covenants. All covenants, agreements and conditions contained in
this Agreement to be performed by the Company on or prior to the Closing shall
have been performed or complied with in all respects.

         5.3 Compliance Certificates. The Company shall have delivered to the
Purchasers certificates of the Company, (i) one of which has been executed by
the Chief Executive Officer of the Company, dated the date of the Closing, which
certifies to the fulfillment of the conditions specified in Sections 5.1 and 5.2
of this Agreement and (ii) one of which has been executed by the Secretary of
the Company, dated the date of the Closing, which certifies as to the fact that
true and complete copies of the Company's Restated Articles of Incorporation,
Bylaws, Articles of Amendment and resolutions regarding the sale of the Shares
are attached thereto.

         5.4 Board of Directors. The Board of Directors shall consist of Greg
Gianforte, Robert Ryan, Jeff Honeycomb, Susan Carstensen and Roger Evans.

         5.5 Investors' Rights Agreement. The Company and the Purchasers shall
have entered into the Rights Agreement.

         5.6 Certificate. The Articles of Amendment shall have been filed with
the Secretary of State of the State of Montana and shall have become effective.

         5.7 Qualifications. All authorizations, approvals or permits, if any,
of any governmental authority or regulatory body of the United States or of any
state that are required in connection with the lawful sale and issuance of the
Shares pursuant to this Agreement, shall have been duly obtained and shall be
effective on and as of the Closing.

         5.8 Opinion. The Purchasers shall have received from Dorsey & Whitney
LLP, counsel to the Company, an opinion letter substantially in the form
attached as Exhibit H, addressed to them, dated as of the date of the Closing.
            ---------
         5.9 Right of First Refusal and Co-Sale Agreement. The Company and the
Purchasers shall have entered into the Co-Sale Agreement.

                                       11
<PAGE>

      6. CONDITIONS TO COMPANY'S OBLIGATIONS AT CLOSING. The Company's
obligation to sell the Shares at the Closing is subject to the fulfillment of
the following conditions to the extent not waived by the Company:

         6.1 Representations Correct. The representations made by the Purchasers
in Section 4 hereof shall be true and correct when made, and shall be true and
correct on the Closing Date with the same force and effect as if they had been
made as of the Closing Date.

         6.2 Qualifications, Legal Investment. All authorizations, approvals or
permits, if any, of any governmental authority or regulatory body of the United
States or of any state that are required in connection with the lawful sale and
issuance of the Shares pursuant to this Agreement, shall have been duly obtained
and shall be effective on and as of the Closing. At the time of the Closing, the
sale and issuance of the Shares and the proposed issuance of the Conversion
Stock shall be legally permitted by all laws and regulations to which the
Purchasers and the Company are subject.

         6.3 Covenants. All covenants, agreements and conditions contained in
this Agreement to be performed by the Purchasers on or prior to the Closing
shall have been performed or complied with in all respects.

         6.4 Certificate. The Articles of Amendment shall have been filed with
the Secretary of State of the State of Montana.

      7. MISCELLANEOUS.

         7.1 Governing Law. This Agreement shall be governed in all respects by
the laws of California, without regard to its choice of law principles.

         7.2 Survival. The representations, warranties, covenants and agreements
made herein shall survive any investigation made by any Purchaser and the
Closing of the transactions contemplated hereby for a period of one year. All
statements as to factual matters contained in any certificate or other
instrument delivered by or on behalf of the Company pursuant hereto in
connection with the transactions contemplated hereby shall be deemed to be
representations and warranties by the Company hereunder solely as of the date of
such certificate or instrument.

         7.3 Successors and Assigns. Except as otherwise expressly provided
herein, the provisions hereof shall inure to the benefit of, and be binding
upon, the successors, assigns, heirs, executors and administrators of the
parties hereto and shall inure to the benefit of and be enforceable by each
person who shall be a holder of the Shares from time to time.

         7.4 Entire Agreement. This Agreement, the Exhibits hereto, the Rights
Agreement, the Co-Sale Agreement and the other documents delivered pursuant
hereto constitute the full and entire understanding and agreement between the
parties with regard to the subjects hereof and no party shall be liable or bound
to any other in any manner by any representations, warranties, covenants and
agreements except as specifically set forth herein and therein.

                                       12
<PAGE>

        7.5  Severability. In case any provision of the Agreement shall be
invalid, illegal or unenforceable, the validity, legality and enforceability of
the remaining provisions shall not in any way be affected or impaired thereby.

        7.6  Amendment and Waiver.

             (a) This Agreement may be amended or modified only upon the
written consent of the Company and holders of not less than a majority of the
Shares (treated as if converted and including any Conversion Shares into which
the Shares have been converted that have not been sold to the public).

             (b) The obligations of the Company and the rights of the holders
of the Shares and the Conversion Shares under the Agreement may be waived only
with the written consent of the holders of not less than a majority of the
Shares (treated as if converted and including any Conversion Shares into which
the Shares have been converted).

        7.7  Delays or Omissions. It is agreed that no delay or omission to
exercise any right, power, or remedy accruing to any Purchaser, upon any breach,
default or noncompliance of the Company under this Agreement, the Rights
Agreement, the Co-Sale Agreement or the Articles of Amendment, shall impair any
such right, power or remedy, nor shall it be construed to be a waiver of any
such breach, default or noncompliance, or any acquiescence therein, or of any
waiver in any similar breach, default or noncompliance thereafter occurring. It
is further agreed that any waiver, permit, consent or approval of any kind or
character on any Purchaser's part of any breach, default or noncompliance under
this Agreement or under the Articles of Amendment or any waiver on such
Purchaser's part of any provisions or conditions of the Agreement must be in
writing and shall be effective only to the extent specifically set forth in such
writing. All remedies, either under this Agreement, the Articles of Amendment,
by law, or otherwise afforded to Purchasers, shall be cumulative and not
alternative.

        7.8  Notices, etc. Any notice required or permitted by this Agreement
shall be in writing and shall be deemed sufficient on the date of delivery, when
delivered personally or by overnight courier, upon electronic confirmation of
receipt when sent by telegram or fax, or forty-eight (48) hours after being
deposited in the U.S. mail, as certified or registered mail, with postage
prepaid, and addressed to the party to be notified at such party's address or
fax number as set forth on Exhibit A, or as subsequently modified by written
notice.

        7.9  Expenses. The Company shall pay all costs and expenses that it
incurs with respect to the negotiation, execution, delivery and performance of
the Agreement, and the Company shall pay the costs and expenses that Purchasers
incur with respect to the transactions contemplated by this Agreement, including
the reasonable fees and expenses of Wilson Sonsini Goodrich & Rosati, special
counsel to the Purchasers; provided, however, that the Company's obligation to
pay Purchasers' expenses, including the fees and expenses of its special
counsel, under this Section 7.9 shall not exceed $15,000.

                                       13
<PAGE>

        7.10 Attorneys' Fees. If legal action is brought to enforce or interpret
this Agreement, the prevailing party shall be entitled to recover its reasonable
attorneys' fees and legal costs in connection therewith.

        7.11 Titles and Subtitles. The titles of the paragraphs and
subparagraphs of the Agreement are for convenience of reference only and are not
to be considered in construing this Agreement.

        7.12 Broker's Fees. Each party hereto represents and warrants that no
agent, broker, investment banker, person or firm acting on behalf of or under
the authority of such party hereto is or will be entitled to any broker's or
finder's fee or any other commission directly or indirectly in connection with
the transactions contemplated herein. Each party hereto further agrees to
indemnify each other party for any claims, losses or expenses incurred by such
other party as a result of the representation in this Section 7.12 being untrue.

        7.13 Counterparts. This Agreement may be executed in any number of
counterparts, each of which shall be an original, but all of which together
shall constitute one instrument.

        7.14 S Corporation Distributions. The Purchasers agree that, following
the Closing Date, the Board of Directors may distribute to persons who held
shares of the Company's Common Stock prior to the Closing Date an amount not to
exceed the amount sufficient for such persons to pay taxes relating to the
Company's status as an S corporation prior to the Closing, such amounts to be
distributed only if such taxes are due and payable.

                                       14
<PAGE>

IN WITNESS WHEREOF, the parties hereto have executed the Agreement as of the
date set forth in the first paragraph hereof.

COMPANY:

RIGHT NOW TECHNOLOGIES, INC.

By: /s/ Greg Gianforte
    ------------------
    Greg Gianforte
    Chief Executive Officer

PURCHASERS:

GREYLOCK IX LIMITED PARTNERSHIP

By: Greylock IX GP Limited Partnership,
    its general partner

By: /s/ Roger L. Evans
    ------------------
    General Partner

SUMMIT ACCELERATOR FUND, L.P.

By:  SUMMIT ACCELERATOR PARTNERS, L.L.C.
     Its General Partner

   By: Summit Accelerator Management, L.P.
       A Member

       By: Summit Accelerator Management, L.L.C.
           Its General Partner

           By: /s/ C.W. Sheeline
               -----------------
               A Managing Member

/s/ Greg Gianforte
------------------
Greg Gianforte

/s/ Robert Ryan
---------------
Robert Ryan

/s/ Susan Carstensen
--------------------
Susan Carstensen

                                       15
<PAGE>

                               INDEX OF EXHIBITS
                               -----------------

Schedule of Purchasers                                               Exhibit A

Articles of Amendment of Restated Articles of Incorporation          Exhibit B

Schedule of Exceptions                                               Exhibit C

List of Stockholders                                                 Exhibit D

Investors' Rights Agreement                                          Exhibit E

Right of First Refusal and Co-Sale Agreement                         Exhibit F

Form of an Employee Inventions and Proprietary Rights
Assignment Agreement                                                 Exhibit G

Form of Legal Opinion                                                Exhibit H
<PAGE>

                                   Exhibit A

                            Schedule of Purchasers

<TABLE>
<CAPTION>
         Purchaser Name and Address                            Shares               Purchase Price
         --------------------------                            -------              --------------
<S>                                                           <C>                   <C>
GREYLOCK IX LIMITED PARTNERSHIP                               4,811,196             $14,000,580.36

Address: 755 Page Mill Road, Bldg. A, Suite 100
         Palo Alto, California 94304

Fax:     650-493-5575

SUMMIT ACCELERATOR FUND, L.P.                                   400,000               1,164,000

Address: 499 Hamilton Ave., Suite 200
         Palo Alto, California 94301
         Attention:  Kip Sheeline

Fax:     650-321-1188

GREG GIANFORTE                                                   68,731                 200,007.21

Address:  c/o Right Now Technologies, Inc.
          601 Haggerty Lane, Suite D
          Bozeman, Montana  59715

Fax:      406-522-4208

ROBERT RYAN                                                     223,377                 650,027.07

Address:  77 Storm King Road
          Hamilton, Montana  59840

Fax:      406-363-0155

SUSAN CARSTENSEN                                                 51,549                 150,007.59

Address:  c/o Right Now Technologies, Inc.
          601 Haggerty Lane, Suite D
          Bozeman, Montana  59715

Fax:      406-522-2908
</TABLE>

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