Document:

Exhibit 10.10

                              HOLLYWOOD MEDIA CORP.

April 2, 2003

Scott Gomez
12570 SW 151 Street, Unit #128
Miami, Fl 33186

Dear Scott:

We are pleased to extend to you an offer of employment with Hollywood Media
Corp. as Vice President - Accounting and Finance reporting to the Chief
Executive Officer. This offer is contingent upon successful completion of a
background investigation. Enclosed please find a Background Check Release
Authorization form. Please complete this form and fax it to the attention of
Chris Muise at (561) 998-2974.

Assuming favorable results for the above, we would like you to commence
employment on April 21, 2003 under the following terms:

A.       SALARY

         Your starting salary will be four thousand three hundred twenty-six
         dollars and ninety-two cents ($4,326.92) per bi-weekly pay period, (one
         hundred twelve thousand five hundred dollars ($112,500) annually).
         Following successful completion of twelve (12) months of full-time
         employment, your salary will be changed to four thousand eight hundred
         seven dollars and sixty-nine cents ($4,807.69) per bi-weekly pay period
         (one hundred twenty-five thousand dollars ($125,000) annually).

B.       STOCK OPTIONS

         On the date your employment commences, you will be granted options to
         purchase 20,000 shares (the "Options") of Hollywood Media Corp. Common
         Stock. The options will have an exercise price equal to the closing
         sale price of the Common Stock on the NASDAQ Market on the trading day
         immediately preceding the employment commencement date. The options
         will vest twenty-five percent (25%) per year over four (4) years
         (subject to your remaining an active employee of Hollywood Media Corp.
         at each vesting date) and will have a five (5) year term from the date
         of grant. The Options shall be granted under (and therefore subject to
         all terms and conditions of) Hollywood Media Corp.'s applicable stock
         option plan and any amendments thereto, and any successor plan thereto
         and all rules and regulations of the Securities and Exchange Commission
         and NASDAQ applicable to stock option plans.

C.       TERMINATION

         If, at any time during the first two years following your commencement
         of employment with the Company, your employment is terminated by the
         Company without cause, the Company agrees to pay to you severance equal
         to the lesser of (a) twelve (12) months' salary at the salary rate then
         in effect, or (b) the salary due you for the remaining balance of the
         two (2) year employment term. This payment to be made in a lump-sum
         payment within sixty (60) days of the date of the termination.

                                                         Initial:  /s/ SG
                                                                 ---------------

         2255 Glades Road o Suite 219A o Boca Raton, Florida 33431-7383
                    Telephone 561.998.8000 o Fax 561.998.2974

<PAGE>

         The Company also reserves the right to terminate your employment and
         all Company obligations hereunder by written notice to you, for cause.
         For purposes of this agreement, "cause" shall be defined as personal
         dishonesty, willful misconduct, intentional or continual failure to
         perform stated and material duties after reasonable notice and
         opportunity to cure any failure or default, a known breach of fiduciary
         duties where such breach is made known to you and you are given a
         reasonable opportunity to remedy or cure the breach, or if you commit
         any acts of dishonesty, fraud, misrepresentation, or other acts of
         moral turpitude against the Company. In the event the Company
         terminates this agreement for cause, or in the event, you leave
         employment with the Company on your own initiative, the Company shall
         no longer be obligated to make any further salary payments to you
         beginning on such date and you shall not be entitled to any severance
         payment as described hereunder.

A.       GOVERNING  LAW; VENUE; WAIVER OF JURY TRIAL

         This Agreement will be governed by and construed in accordance with the
         laws of the State of Florida, without reference to conflicts of law
         rules, and without regard to its location of execution or performance.
         Jurisdiction and venue for any claim or cause of action arising under
         this Agreement shall be exclusively in the courts located in Palm Beach
         County, Florida. EACH PARTY WAIVES ITS RIGHT TO A JURY TRIAL IN ANY
         COURT ACTION ARISING BETWEEN THE PARTIES, WHETHER UNDER THIS AGREEMENT
         OR OTHERWISE RELATED TO THIS AGREEMENT, AND WHETHER MADE BY CLAIM,
         COUNTERCLAIM, THIRD PARTY CLAIM OR OTHERWISE. THE AGREEMENT OF EACH
         PARTY TO WAIVE ITS RIGHT TO A JURY TRIAL WILL BE BINDING ON ITS
         SUCCESSORS AND ASSIGNS.

You will find information enclosed with this letter briefly explaining the
Company's variety of benefits. More comprehensive information regarding these
benefits is contained in the Employee Handbook that will be issued to you on
your first day of employment.

On your first day of employment please arrive at 9:00 a.m. for your "New Hire
Orientation." You may park in any space that is not marked Reserved or Visitor.

In compliance with the Immigration Reform and Control Act of 1986, the Company
requires proof of identity and eligibility to work in the US within three (3)
days of hire. We have included a list of these approved documents with this
letter for your reference. Please bring with you either one (1) item from Column
A OR one (1) item from Column B AND one item from Column C.

Scott, on behalf of the management of Hollywood Media Corp., we look forward to
having you on board as an integral part of our organization.

Regards,

/s/ Lisa A. Beadle

Lisa A. Beadle, PHR
Director of Human Resources

Enclosures
cc:  HRD Files

                                                         Initial:  /s/ SG
                                                                 ---------------

<PAGE>

BENEFITS SUMMARY
----------------

This summary briefly highlights each of these benefits plans. Nothing in this
summary, however, should be read to create any contractual obligations beyond
the rights and protections afforded in the formal legal documents that govern
these plans. The Company reserves the right to modify or terminate any and all
of its benefits plans, policies, and arrangements at any time at its sole
discretion.

Medical, Dental, and Disability Benefits
----------------------------------------

You will be eligible to participate in the Company's benefit plans on the first
of the month following thirty (30) days of continuous employment.

401(k) Retirement Savings Plan
------------------------------

You will be eligible to participate in the Company's 401(k) Retirement Savings
Plan on the first of the month following one (1) year of continuous employment.
Information regarding this plan will be made available to you prior to
eligibility.

Direct Deposit
--------------

If you would like to participate in this benefit, please bring a voided check
for direct deposit into a checking account. For direct deposit into a savings
account please provide an account confirmation slip from your bank. You may
choose to have your money deposited in up to three separate accounts.

Paid Vacation
-------------

After one (1) year of employment, you receive ten (10) days of paid vacation
time per year. After five (5) years of employment, you receive fifteen (15) days
of paid vacation time per year. Complete information regarding the vacation plan
can be found in the Employee Handbook that will be issued to you on your first
day of employment.

Paid Sick Days
--------------

After completing ninety (90) days of employment, you receive five (5) days of
paid sick time per year.

Paid Personal Days
------------------

After completing ninety (90) days of employment, you receive three (3) days of
paid personal time per year.

                                                         Initial:  /s/ SG
                                                                 ---------------Exhibit 10.11

                               AMENDMENT AGREEMENT
                                       FOR
                              EMPLOYMENT AGREEMENT
                                     BETWEEN
                            HOLLYWOOD MEDIA CORP. AND
                               MITCHELL RUBENSTEIN

         AMENDMENT AGREEMENT (the "Agreement") dated November 15, 2004 and
effective as of May 31, 2004 by and between HOLLYWOOD MEDIA CORP., a Florida
corporation (the "Company") and MITCHELL RUBENSTEIN (the "Executive").

                                   WITNESSETH:

         WHEREAS, the Executive has served as Chairman of the Board and Chief
Executive Officer of the Company since its inception, and presently serves in
this capacity pursuant to a written Employment Agreement with the Company
entered into as of July 1, 1993, as amended by that certain Extension and
Amendment Agreement entered into as of July 1, 1998 between the Company and the
Executive, by that certain Extension and Amendment Agreement entered into as of
July 1, 2003 (the "2003 Amendment") between the Company and the Executive, and
by that certain Extension and Amendment Agreement entered into as of May 31,
2004 (the "2004 Amendment") between the Company and the Executive (collectively,
the "Current Employment Agreement");

         WHEREAS, the parties desire to enter into this Agreement to clarify
certain matters regarding the vesting of the shares of restricted stock (the
"Shares") granted to the Executive under Section 2 of the 2004 Amendment.

         WHEREAS, Section 2 of the 2004 Amendment currently provides, with
respect to vesting of the Shares, that the Shares will vest over a period of
four years at the rate of 6.25 percent per calendar quarter commencing with the
first vesting on October 1, 2004, and the 2004 Amendment further states that "in
the event that a "Change of Control" (as defined in the Current Employment
Agreement, as amended) of the Company occurs prior to the end of such four-year
period, or in the event that the Executive's employment ends at any time prior
to the end of such four-year period other than for "Cause" (as defined in the
Current Employment Agreement), said grant shall vest in full immediately."

         WHEREAS, with respect to vesting the parties desire to clarify (i) the
events upon which Shares will vest, and (ii) the parties' respective rights and
obligations with respect to any portion of the Shares that is not vested
("Unvested Shares").

         NOW, THEREFORE, the parties, intending to be legally bound, agree as
follows, and the Current Employment Agreement is hereby amended as follows, NUNC
PRO TUNC, as if these terms were included in the 2004 Amendment:

         Unless otherwise expressly defined herein, all capitalized terms used
herein shall have the meanings set forth in the Current Employment Agreement.

         1.       Limitation on Vesting in the Event of Termination by Executive
                  unless With Good Reason.

         Notwithstanding anything to the contrary in Section 2 of the 2004
Amendment, in the event that the Executive's employment is voluntarily
terminated by the Executive (and is not actually or constructively terminated by
the Company) then the Executive's Unvested Shares at the time of such
termination shall not vest by reason of such termination unless the Executive
resigns from employment within 60 days after the

<PAGE>

occurrence of "Good Reason" (as defined below), in which case all of the
Unvested Shares shall become vested in full upon such resignation.

         Good Reason.

         For all purposes under this Agreement, "Good Reason" for resignation
will exist upon the occurrence of any of the following: (i) any reduction in the
Executive's Base Salary; (ii) any change made by the Company in the Executive's
title or position with the Company such that he ceases to be the Chief Executive
Officer of Hollywood Media Corp. (the parent company) or that materially reduces
his authority from that which he currently holds as Chief Executive Officer and
Chairman of the Board of the Company; or (iii) any other breach by the Company
of its obligations under the Current Employment Agreement, as amended, that is
not corrected within thirty (30) days following the Executive's written notice
thereof to the Company.

         2.       Restrictions on Unvested Shares; Forfeit of Unvested Shares.

         (a) The Unvested Shares may not be sold, pledged or otherwise
transferred until vested (it being agreed that any vested portion of the Shares
is not subject to any restrictions in this Agreement).

         (b) Upon any termination of the Executive's employment with the
Company, the Unvested Shares which are not vested as of the time of termination
(excluding any Unvested Shares that vest as a result of the termination), shall
be forfeited by the Executive, and the Executive shall transfer (and in any
event shall be deemed to have transferred) all such forfeited shares back to the
Company and such shares shall thereupon be cancelled and void and cease to be
outstanding for all purposes.

         3.       Legend.

         All certificates representing any Unvested Shares subject to the
provisions of this Agreement shall have endorsed thereon the following legend:

THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A VESTING SCHEDULE
SET FORTH IN THAT CERTAIN EXTENSION AND AMENDMENT AGREEMENT DATED AS OF MAY 31,
2004, AS AMENDED, BETWEEN THE COMPANY AND THE HOLDER, AND NO PORTION OF THE
SHARES REPRESENTED BY THIS CERTIFICATE MAY BE SOLD, ASSIGNED OR OTHERWISE
TRANSFERRED PRIOR TO VESTING AS PROVIDED IN SUCH AGREEMENT.

         4.       Changes in Stock.

         In the event that as a result of any stock dividend, stock split or
other change in the Company's Common Stock, or any merger or sale of all or
substantially all of the assets of other acquisition of the Company, the
Executive shall in his capacity as owner of Unvested Shares (the "Prior Shares")
be entitled to new or additional or different shares or securities, such new or
additional or different shares or securities shall thereupon be considered to be
Unvested Shares and shall be subject to all of the conditions and restrictions
which were applicable to the Prior Shares pursuant to this Agreement.

         5.       Miscellaneous.

         (a) The Company shall not be required (i) to transfer on its books any
shares of stock of the Company which have been (or purported to be) sold or
transferred in violation of this Agreement, or (ii) to treat as owner of such
shares any transferee (or purported transferee) of shares transferred (or
purported to be transferred) in violation of this Agreement.

                                       2
<PAGE>

         (b) Except with respect to any shares that are forfeited as provided
above, as to which forfeited Shares the Executive shall have no rights, the
parties acknowledge and agree that neither this Agreement nor the 2004 Amendment
limit or restrict the Executive's rights of a shareholder with respect to any of
the Shares (except for the restrictions on transfer of Unvested Shares provided
herein and under the 2004 Amendment) including the Executive's right to vote the
Shares and to receive any dividends paid to or made with respect to the Shares.

         (c) The parties agree to execute such further instruments and to take
such action as may reasonably be necessary to carry out the purposes and intent
of this Agreement.

         6.       Reaffirmation of Employment Agreement.

         No provision of this Agreement shall be deemed to enlarge the terms or
provisions of the Current Employment Agreement or the rights of the Executive
thereunder. Except as expressly provided in this Agreement, all other
provisions, terms and benefits set forth in the Current Employment Agreement
shall remain in full force and effect.

         7.       Counterparts.

         This Agreement may be executed in counterparts, each of which, when
executed, shall be deemed to be an original and all of which together shall be
deemed to be one and the same instrument.

         8.       The changes made by this amendment to the Current Employment
Agreement should be given effect from and after May 31, 2004, NUNC PRO TUNC, as
if these terms were included in the 2004 Amendment.

         IN WITNESS WHEREOF, the parties hereto have or have caused their
respective duly authorized representatives to execute this Agreement as of the
date first written above.

            COMPANY:

           HOLLYWOOD MEDIA CORP.,
           a Florida corporation

           By: /s/ Scott Gomez
              ------------------------------
           Name:  Scott Gomez
           Title:   Vice President of Finance
                    and Accounting

           EXECUTIVE:

           /s/ Mitchell Rubenstein
           ---------------------------------
           Mitchell Rubenstein

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