Document:

CERTAIN
      INFORMATION (INDICATED BY ASTERISKS) IN THIS EXHIBIT HAS BEEN
      OMITTED

    AND
      FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
      COMMISSION.

    CONFIDENTIAL
      TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED
      PORTIONS.

    

    CONTRACT
      NUMBER: 3866 

    Cambar
      Vendor Number: 4178

    

    PURCHASING
      AGREEMENT

    

    
      	
              BUYER:

               

              General
                Nutrition Distribution, LP 

              300
                Sixth Avenue

              Pittsburgh,
                PA 15222

              Attention:
                Purchasing Department

               

              Phone:
                412-288-4690

              Fax:
                412-288-4743

              E-mail:
                Kelly-kumanchik@gnc-hia.com

              Contact
                Person Kelly Kumanchik

            	
              SELLER:

               

              Venture
                Beverage Company 

              450
                East Las Olas Blvd

              Suite
                830

              Fort
                Lauderdale FL 33301

               

              Phone:
                954-462-8382ext205

              Fax:
                954-337-3318

              E-mail:
                mcoffin@drinkpurnle.com 

              Contact
                Person: Mike Coffin

            

    

    

    In
      consideration of the mutual promises and covenants contained herein and other
      good and valuable consideration, the receipt and sufficiency of which are
      acknowledged, and intending to be legally bound hereby, Buyer and Seller
      (individually a "Party" and collectively the "Parties") agree as
      follows:

     

    SUMMARY
      OF CERTAIN KEY TERMS

     

    1.  Supply
      of Product.
      During
      this Agreement, (i) Buyer shall purchase from Seller the products listed on
      Exhibit 1 (the "Products") at the prices listed on Exhibit 1 (the "Prices")and
      (ii) Seller shall sell, fulfill and deliver those Products, all pursuant to
      this
      Agreement and Buyer's vendor book (the "Vendor Book"), which, among other
      requirements, includes Buyer's standard purchase order (the "Purchase Order").
      Seller shall also provide the information regarding the Products requested
      on
      Exhibit 1.

     

    2.  Lead
      Time.
      Unless
      otherwise stated in a Purchase Order from Buyer, all delivery transportation
      terms of sale will be FOB Destination—FREIGHT COLLECT, unless Buyer's
      transportation department (the "Transportation Department") designates FOB
      Destination—PREPAID (the "Shipment Terms"). The Shipment Terms pertain to the
      cost and delivery point of shipment of the Products from Seller's facility
      located within the United States of America and shall not affect allocation
      of
      the risk of loss, passage of title, acceptance, payment, or Buyer's right to
      return Products, which are addressed elsewhere in this Agreement. Seller shall
      contact the Transportation Department, in accordance with Paragraph B of the
      General Terms below, before making any shipping arrangements. All Product
      deliveries will be made by Seller within three (3) weeks after Buyer places
      the
      order (the "Lead Time"). If Buyer designates that the Transportation Department
      will arrange pick up of the Products, then the Lead Time for such shipment
      is
      shortened by one week.

     

    
      
        
        

      

      
        1

        
          

        

      

      
        
        

      

    

     

    3.  Product
      Payment.
      Buyer
      shall pay Seller for Products received by Buyer: Within ten days after on-scan
      or entry into the cash register at a Buyer-owned store and within ten days
      after
      wholesale delivery from Buyer's distribution center to Buyer franchisees or
      unaffiliated purchasers.

     

    Shrink
      Allowance for Pay on Scan Products.
      "Shrink" means lost, stolen, or damaged Product after Acceptance. "Shrink"
      does
      not include concealed damage discovered after Acceptance while in Buyer's
      distribution center. For each unit of Product purchased by Buyer via pay-on-scan
      only, Seller shall credit Buyer 1% of the Product purchase price to account
      for
      Shrink related to the Product. The shrink allowance shall be deducted by Buyer
      against each invoice paid to Seller.

     

    4.  Reverse
      Logistics.
      Seller
      agrees to the General Nutrition Returns Agreement (the "Returns Agreement")
      attached as Exhibit 4.

     

    5.  Term.
      This
      Agreement shall be in effect for one year from the date signed by Buyer (the
      "Effective Date"); thereafter, the Agreement will automatically renew on an
      annual basis. Either Party may terminate this Agreement at any time without
      cause on 30 days advanced written notice.

     

    6.  Advertising
      and Promotion.
      Seller
      agrees to the total annual advertising commitment for the Products as set forth
      on Exhibit 6 (the "Committed Advertising"). Upon request from Buyer, Seller
      agrees to provide Buyer with proof of placements for the Committed Advertising
      for the months committed as set forth on Exhibit 6. In the event that Seller
      fails to (a) conduct the Committed Advertising for any committed month or (b)
      provide Buyer with proof of placement showing Seller conducted the Committed
      Advertising for any committed month, Buyer may discontinue any or all of the
      Products and such Product(s) will be subject to the reverse logistics terms
      set
      forth in Exhibit 4. Seller shall support Buyer's sale of the Products by Product
      advertising and promotion as set forth on Exhibit 6.

     

    7.  Customer
      Return Pledge.
      Seller
      shall comply with Buyer's customer return program as described in the Vendor
      Book. All Product unsaleable returned by Buyer's customers will be charged
      back
      to Seller at cost [***]
      of
      such
      cost in addition to any inbound freight cost incurred by Buyer. The chargeback
      amount, structured to compensate for all expenses incurred by Buyer in carrying
      the Product, will be either paid in cash to Buyer or deducted from Seller's
      account when invoice payments are issued.

     

    
      
        
        

      

      
        2

        
          

        

      

      
        
        

      

    

     

    8.  Insurance.
      Seller
      shall maintain a comprehensive General/ Products Liability occurrence policy,
      $3,000,000 per occurrence $3,000,000 aggregate for bodily injury, and property
      damages with the following coverage; Premises/Operations, Products/Completed
      Operations, Contractual Liability and Independent Contractors; or
      General/Products Liability claims made policy, $3,000,000 per occurrence
      $3,000,000 aggregate for bodily injury and property damages with the following
      coverage: Premises/Operations, Products/Completed Operations, Contractual
      Liability and Independent Contractors. The retroactive date of the policy must
      be prior to the Effective Date and must be specified on the certificate of
      insurance for such policy. Further details for each policy are contained in
      the
      Vendor Book. Seller shall name Buyer and Buyer's subsidiaries and affiliates
      as
      an additional insured under such coverage as described in the Vendor Book.
      Seller shall deliver to Buyer a certificate of insurance evidencing the required
      coverage to Buyer prior to any delivery of Product. Seller shall provide Buyer
      at least 60 days prior written notice of any cancellation, change, or reduction
      of such coverage (a "Change in Insurance") and any such Change in Insurance
      shall constitute a material breach of the Agreement. In addition, Seller shall
      provide indemnification to Buyer and Buyer's affiliates as more fully described
      in the Vendor Book.

     

    9.  Indemnity.
      Seller
      shall defend, indemnify, and hold Buyer and Buyer's affiliates and Buyer's
      and
      Buyer's affiliates' franchisees and licensees harmless from and against all
      claims, expenses, liabilities, losses, and damage, including reasonable
      attorney's fees, resulting from, or arising in connection with, (i) the failure
      of the Products to conform in any respect to the representations and warranties
      contained in any part of this Agreement, (ii) the failure of the Products to
      meet label claims or Buyer's quality control standards, (iii) the promotion,
      sale, purchase, resale, or use of the Products or any litigation or threatened
      litigation based thereon, and (iv) all intellectual property infringement and
      misappropriation claims based on the Products. Such right of indemnity shall
      exist in favor of the Buyer even though the negligence, gross negligence, strict
      liability, common law or statutory fault of the Buyer, or any of them, was
      the
      sole cause, a producing cause or a concurring cause of the claim, demand,
      controversy or cause of action in question. This indemnity and defense shall
      be
      in addition to other remedies afforded to Buyer or Buyer's affiliates at law
      or
      in equity. This indemnity and defense shall survive acceptance of the Products
      and payment therefore by Buyer. Seller shall assume Buyer's contractual
      obligations to defend and indemnify Buyer's affiliates and Buyer's affiliates'
      franchisees and licensees from all claims, expenses, liabilities, losses, and
      damages, including reasonable attorney's fees, resulting from the promotion,
      sale, purchase, resale, or use of the Products.

     

    10.  Limitation.
      IN NO
      EVENT SHALL BUYER BE LIABLE TO SELLER UNDER THIS AGREEMENT (WHETHER IN TORT,
      IN
      STRICT LIABILITY, IN CONTRACT, OR OTHERWISE) FOR ANY (i) INDIRECT, INCIDENTAL,
      SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, INCLUDING DAMAGES FOR LOST
      PROFITS, EVEN IF BUYER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES,
      OR
      (ii) AMOUNT THAT EXCEEDS THE AGGREGATE FEES PAID BY BUYER TO SELLER UNDER THIS
      AGREEMENT FOR THE IMMEDIATELY PRECEDING SIX MONTHS. THE EXISTENCE OF MORE THAN
      ONE CLAIM WILL NOT ENLARGE OR EXTEND THESE LIMITS.

     

    
      
        
        

      

      
        3

        
          

        

      

      
        
        

      

    

     

    11.  Margin
      Neutrality.
      A
      Product's margin percentage is calculated by subtracting the Buyer's Product
      cost from the Product's retail price and dividing that result by the Product's
      retail price. A margin percentage is established with the initial sale of the
      Product at Buyer's corporate stores. If Buyer wishes to promote the Product
      thereafter by lowering the retail price of the Product, the Seller agrees to
      lower the cost of the Product for each unit sold during the promotion such
      that
      the Buyer's originally calculated margin percentage remains neutral (i.e, the
      same as it was before Buyer lowered the retail price). The difference between
      the original Product cost and the reduced Product cost during the promotion
      multiplied by the units sold during the promotion period equal the markdown
      monies ("Markdown Monies") owed to Buyer from Seller. The units of Product
      sold
      during the promotion period will be based on (a) for franchise sales, units
      sold
      by Buyer to franchisees and (b) for corporate sales, units sold at corporate
      retail stores. All promotions will be available to franchise stores. Solely
      with
      regard to sales of the Product from the Buyer to franchisees, the promotional
      pricing for the Product will start two weeks prior to the start date of the
      promotion in corporate retail stores and end two weeks prior to the end date
      of
      the promotion in corporate retail stores. Markdown Monies will be paid by Seller
      based on units sold at the end of each month during the promotion. Payment
      will
      be automatically deducted by Buyer from Seller's account via credit memo. If
      there is not an open balance to deduct against, Seller will issue a check
      payment in full within 30 days of Buyer's written notification.

     

    GENERAL
      TERMS

     

    A.  Pricing
      Terms.
      Seller
      guarantees that the Prices are the lowest currently available. Should lower
      prices become applicable for any of Seller's customers, the Prices will
      automatically and immediately become applicable for Buyer. Upon request of
      Buyer, Seller shall confirm in writing that the Prices are Seller's lowest
      offered price. Seller shall work continuously on achieving cost savings and
      improvements in raw materials, specifications, packaging, and production
      efficiencies to the benefit of both Parties and those savings and improvements
      shall be promptly passed on to Buyer in the form of lower Prices and improved
      Products. Seller shall provide Buyer ninety (90) days written notice on any
      and
      all cost increases.

     

    B.  Ordering
      and Delivery.
      The
      Transportation Department shall determine and arrange all transportation
      requirements for FOB Destination—FREIGHT COLLECT deliveries. If Seller is to
      arrange transportation, Seller shall provide estimates to the Transportation
      Department for verification of reasonableness and approval of selected carrier
      before shipment is made. Each Purchase Order received from Buyer shall be
      confirmed by Seller within 24 hours following receipt to Buyer's contact person
      by fax or electronic confirmation of receipt. All Products must be shipped
      to
      the distribution center designated by Buyer.

     

    C.  "Sale
      or Return" Purchase.
      Seller
      and Buyer agree that all Products shall be sold on a "sale or return" basis
      subject to the terms of this Agreement, including this Paragraph C and Exhibit
      4
      of the Returns Agreement.

     

    D.  Confidentiality.
      During
      the term of this Agreement and after the expiration or termination of this
      Agreement, each Party shall keep confidential, and shall require such Party's
      officers, directors, employees, and agents to keep confidential, all proprietary
      information of the other Party, including (i) any information specifically
      identified by either Party prior to disclosure as being confidential
      information, (ii) plans and data concerning products, prices, marketing, sales,
      customers, and (iii) technical or business matters. Disclosure of such
      confidential information shall be made by either Party only to those of such
      Party's employees and agents who have need to know such information in order
      to
      carry on the purposes of this Agreement and who have agreed in writing to abide
      by confidentiality requirements at least as restrictive as those set forth
      in
      this Agreement. Seller shall not disclose the terms of this Agreement to any
      person or entity that is not a Party. A breach or threatened breach of this
      Paragraph D by the receiving Party may cause irreparable harm and injury to
      the
      disclosing Party for which money damages are inadequate. In the event of such
      breach or threatened breach, the disclosing Party shall be entitled to seek
      injunctive relief, in addition to all other available remedies, without the
      requirement of posting a bond or any other security.

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

    

     

    E.  Notices.
      All
      demands, notices, and other communications to be given under this Agreement
      by a
      Party to the other Party shall be deemed to have been duly given if given in
      writing and (i) personally delivered, (ii) sent by nationally recognized
      overnight courier, or (iii) sent by mail, certified, postage prepaid with return
      receipt requested, in each case, at the address set forth in this Agreement
      for
      such other Party. Notices delivered personally or by courier shall be deemed
      communicated as of actual receipt. Mailed notices shall be deemed communicated
      as of 10:00 a.m. on the third business day after mailing. Any Party may change
      such Party's address for notice under this Agreement by giving prior written
      notice to the other Party of such change in the manner provided in this
      Paragraph E.

     

    F.  Entire
      Agreement and Modification.
      This
      Agreement (including the Vendor Book, the Purchase Order, and all exhibits)
      contains the entire agreement of the Parties relating to the subject matter
      of
      this Agreement, and the Parties agree that this Agreement supersedes all prior
      written or oral agreements, representations, and warranties relating to the
      subject matter of this Agreement. In the event of any conflict between the
      terms
      of this Agreement and the Vendor Book, the terms of this Agreement shall
      control. Except for changes to the Vendor Book made by Buyer, no modification
      of
      this Agreement shall be valid unless made in writing and signed by the Parties.
      The terms contained in Seller's invoices, acknowledgments, or other writings
      are
      not binding on Buyer and are of no force or effect. The individuals signing
      this
      Agreement each represents to the other that such individual has the full right
      and authority to enter into this Agreement and to perform the obligations set
      forth in this Agreement of such Party. The terms and conditions of the Vendor
      Book may, from time to time, be unilaterally amended by Buyer. In the event
      of
      such an amendment, Buyer shall send Seller a written notification describing
      the
      amendment via registered mail, postage prepaid, to the address listed above
      at
      least 30 days prior to the amendment's effective date. Acceptance by Seller
      of a
      Purchase Order (or any Buyer order) after receiving notice of the amendment
      to
      the Vendor Book shall constitute acceptance by Seller of the amended terms
      and
      conditions of the Vendor Book. Sections 4, 7, 8, 9, and 10 of this Agreement
      and
      Paragraphs C through F and Paragraphs H and I of the General Terms shall survive
      the termination of this Agreement.

     

    G.  Termination.
      Either
      Party may terminate this Agreement upon notice to the other Party if such other
      Party becomes insolvent or bankrupt or files or permits to be filed any petition
      in bankruptcy.

     

    H.  Waiver,
      Assignment, and Severabililty.
      The
      waiver of a breach of any term or condition of this Agreement shall not be
      deemed to constitute the waiver of any further breach of such term or condition
      or the waiver of any other term or condition of this Agreement. Neither Party
      shall assign this Agreement or any right or interest in or to this Agreement,
      in
      whole or in part, without the prior written consent of the other Party, except
      that Buyer may assign this Agreement to a purchaser of all or substantially
      all
      of Buyer's assets. The invalidity, in whole or in part, of any provision in
      this
      Agreement shall not affect the validity of any other provision. The Parties
      exclude the application of the United Nations Convention on Contracts for the
      International Sale of Goods if otherwise applicable. This Agreement shall be
      interpreted, construed, and enforced in all respects in accordance with the
      laws
      of the Commonwealth of Pennsylvania. Venue of any action relating to, or arising
      out of, this Agreement shall lie exclusively in the courts located in Allegheny
      County, Pennsylvania. All disputes, claims, and controversies, whether
      statutory, contractual, or otherwise, between the Parties arising under, or
      relating to, this Agreement shall be governed by the Vendor Book.

     

    
      
        
        

      

      
        5

        
          

        

      

      
        
        

      

    

     

    I.  Interpretation.
      In the
      interpretation of this Agreement, except where the context otherwise requires,
      (i) "including" or "include" does not denote or imply any limitation, (ii)
      "or"
      has the inclusive meaning "and/or," (iii) "and/or" means "or" and is used for
      emphasis only, (iv) "$" refers to United States dollars, (v) the singular
      includes the plural, and vice versa, and each gender includes each other gender,
      (vi) captions or headings are only for reference and are not to be considered
      in
      interpreting this Agreement, (vii) "Section" refers to a section of this
      Agreement, unless otherwise stated in this Agreement, (viii) "Exhibit" refers
      to
      an exhibit to this Agreement (which is incorporated by reference), unless
      otherwise stated in this Agreement, (ix) "Schedule" refers to a schedule to
      this
      Agreement (which is incorporated by reference), unless otherwise stated in
      this
      Agreement, (x) all references to times are times in Allegheny County,
      Pennsylvania, (xi) "day" refers to a calendar day unless expressly identified
      as
      a business day, and (xii) the Vendor Book is incorporated by
      reference.

     

    J.  Counterparts.
      This
      Agreement may be executed simultaneously in one or more counterparts, each
      of
      which shall be deemed an original but all of which together shall constitute
      one
      and the same instrument. Faxed copies of manually executed signature pages
      to
      this Agreement will be fully binding and enforceable without the need for
      delivery of the original manually executed signature page.

     

    The
      Parties have executed this Agreement on the date first set forth
      above.

     

    

    
      	
              BUYER:

            	 	
              SELLER:

            
	 	 	 	 	 
	
              GENERAL
                NUTRITION DISTRIBUTION, LP

            	 	
              Venture
                Beverage Company

            
	 	 	 	 	 
	
              By:

            	
              /s/
                Sephen B. Cherry

            	 	
              By:

            	
              /s/
                Theodore Farnsworth

            
	
              Name: 

            	
              Stephen
                B. Cherry

            	 	
              Name: 

            	
              Theodore
                Farnsworth

            
	
              Title:

            	
              Senior
                Director of Purchasing

            	 	
              Title:

            	
              CEO

            
	
              Date:

            	
              December
                6, 2007

            	 	
              Date:

            	
              December
                12, 2007

            

    

    

    Seller
      acknowledges that Seller has received a copy of the Vendor Book incorporated
      into this Agreement.

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

    

     

    Venture
      Beverage Company

    

    
      	
              By:

            	
              /s/
                Theodore Farnsworth

            
	
              Name:
                

            	
              Theodore
                Farnsworth

            
	
              Title:

            	
              CEO

            
	
              Date:

            	
              December
                12, 2007

            

    

    
      
        
        

        
        

      

      
        7

        
          

        

      

      
        
        

        
        

      

    

     

    EXHIBIT
      1

    LIST
      OF PRODUCTS

    

      
        	
                Buyer
                  

                Item
                  No.

              	 	
                UPC
                  Code

              	 	
                Description

              	 	
                Unit
                  Price 

                for
                  

                Destination
                  

                Prepaid

              	 	
                Unit
                  Price 

                for
                  

                Destination
                  

                Freight
                  

                Collect

              	 	
                Overall
                  

                Inventory
                  

                Turn
                  Rate 

                In
                  Buyer-

                Owned
                  

                Stores

              	 	
                Buyer’s
                  

                Minimum
                  

                Sales
                  In 

                Buyer-

                Owned
                  

                Stores

              	 
	
                [***]

              	 	 	
                [***]

              	
                 

              	 	
                [***]

              	
                 

              	 	
                [***]

              	
                 

              	 	
                [***]

              	
                 

              	 	
                [***]

              	
                 

              	 	
                [***]

              	
                 

              

      

    

    
      
        
        

        
        

      

      
        8

        
          

        

      

      
        
        

        
        

      

    

    EXHIBIT
      4

    GENERAL
      NUTRITION RETURNS AGREEMENT

    

    Buyer
      has
      a Reverse Logistics Program that allows Buyer to return to Seller for credit
      (or
      for a cash payment at Buyer's sole option) any and all of the Products purchased
      by Buyer under the Purchasing Agreement to which this Returns Agreement (this
      "Agreement") is an Exhibit (the "Purchasing Agreement"), any units of any
      Products that are (i) defective, (ii) outdated, (iii) discontinued by Buyer
      (pursuant to the criteria set forth in this Agreement), or (iv) recalled using
      a
      centralized returns system. A "recalled product" is a Product or ingredient
      in a
      Product for which a recall has been requested by Seller or any government
      entity. A "defective product" is a Product that contains latent defects relating
      to the quality of the Product or the Product's packaging.

     

    Seller
      agrees that Buyer's designated reclamation center (the "Reclamation Center")
      shall process all Products and provide detailed reporting services. The Products
      will be returned to the Reclamation Center. Buyer reserves the right to change
      the Reclamation Center at any time. All Products returned via this Agreement
      to
      the Reclamation Center shall be held for Seller's review for 21 days after
      notice of return is provided to Seller; at that time if not reviewed or no
      decision has been provided to Buyer by Seller, the Product may be disposed
      of at
      the discretion of Buyer.

     

    Retail
      and wholesale sales of the Products will be evaluated by Buyer on a rolling
      eight week basis as per agreed full distribution to Buyer's stores, and Buyer
      may elect to discontinue any Products and return such Products to Seller if,
      during such eight week period, either sales of such Product (i) fall below
      the
      minimum sales threshold in Buyer-owned stores as set forth on Exhibit 1 of
      the
      Purchasing Agreement for such Product (the "Minimum Sales Threshold") or (ii)
      do
      not meet the minimum overall inventory Turn Rate (as defined below) in
      Buyer-owned stores as set forth on Exhibit 1 of the Purchasing Agreement for
      such Product (the "Minimum Overall Inventory Turn Rate").

     

    A
      "Turn
      Rate" means the quotient of (i) the aggregate of the last eight weeks of Buyer's
      cost of the individual Product sold resulting from retail sales of the
      individual Product in Buyer-owned stores divided by (ii) the average cost of
      the
      aggregate individual Product in inventory at Buyer-owned stores and 70% of
      distribution centers inventory during the same eight week period. The calculated
      value of 70% of distribution centers inventory accounts for Product inventory
      allocated to Buyer-owned stores. For clarity purposes, the term "individual
      Product" in the preceding sentence refers to one specific Product listed on
      Exhibit 1 to the Purchasing Agreement and not all of the Products collectively
      listed on Exhibit 1 to the Purchasing Agreement. Seller agrees that any of
      the
      Products previously delivered to Buyer and that are in Buyer's inventory prior
      to execution of this Agreement are subject to the terms of this
      Agreement.

     

    Seller
      agrees to provide Buyer with a letter of credit to satisfy any amounts Seller
      owes Buyer under this Agreement.

     

    Buyer's
      objectives under this Agreement are:

     

    
      	
            	•	
              Fairness
                to all parties

            

    

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

    

     

    
      	
            	•	
              Total
                accountability

            

    

     

    
      	
            	•	
              Supplier
                designated disposition of products

            

    

     

    
      	
            	•	
              Thorough,
                accurate, and timely communication with Buyer's
                suppliers

            

    

     

    Buyer
      shall receive a credit (or at Buyer's option, a cash payment) for each unit
      of
      any Product returned based on Buyer Standard Cost (as defined below) per unit,
      plus the accepted factors from the Joint Industry Report (JIR) for handling
      returns. These accepted factors include:

     

    
      	
            	•	
              Direct
                Product Cost ("DPC"):  [***]

            

    

     

    
      	
            	•	
              Post
                Damage Handling ("PDH"): [***]

            

    

     

    
      	
            	•	
              Operations
                Through Scan ("OTS"): [***]

            

    

     

    
      	
            	•	
              Disposition
                Cost (as selected below)

            

    

     

    Please
      indicate the method of disposition and corresponding Disposition Cost for the
      Products by placing an "X" on the appropriate choice below (if no method of
      disposition is chosen by Seller within seven days following the notification
      to
      return Product, the COPT code will apply):

     

    
      	
              CODE

            	 	
              DESCRIPTION
                (DISPOSITION COST)

            
	
              COPT

            	 	
              Scan
                and disposition left up to the discretion of Buyer
                ($0.020)*

            
	
              DONA

            	 	
              Scan
                and Donate ($0.030)

            
	
              DEST

            	 	
              Scan
                and DESTROY ($0.040)*

            
	
              ROPT

            	 	
              Scan,
                Hold, Seller Review/Center Option ($0.127)

            
	
              RDON

            	 	
              Scan,
                Hold, Seller Review, DONATE ($0.137)

            
	
              RDES

            	 	
              Scan,
                Hold, Seller Review, DESTROY ($0.147)*

            
	
              RTAK

            	 	
              Scan,
                Hold, Seller Review, TAKE ($0.174)

            
	
              RSHP

            	 	
              Scan,
                Hold, Seller Review, Ship ($0.186)

            
	
              SHBK

            	 	
              Scan
                and Ship back to Seller ($0.180)* Open RA# Required:
                ________

            

    

    

    *NON-TOXIC/NON-HAZARDOUS
      MATERIAL ONLY

    

    Handling
      of hazardous materials (as determined by Buyer) will require Seller to supply
      material safety data sheets ("MSDS") before a Product is returned. Fees for
      hazardous materials will be in addition to the above costs. Failure to provide
      MSDS may result in additional charges and possible fines, which Seller shall
      pay
      in full and as to which Seller shall fully indemnify Buyer.

     

    With
      regard to Product located in Buyer stores in Alaska, Hawaii, and/or Puerto
      Rico,
      in addition to the Disposition Costs set forth above, at Seller's option, Buyer
      will either destroy, at Seller's expense, all Product at the store level or
      bill
      Seller for all shipping charges associated with sending Product to the
      Reclamation Center. Buyer will provide an estimate of the shipping charges
      associated with returning the Products to the Reclamation Center, but Buyer's
      recovery for shipping charges shall not be limited to such estimate but shall
      be
      based on Buyer's actual cost.

     

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

    

     

    Buyer
      may
      increase any costs set forth in this Agreement 30 days after written
      notification of such increase is sent to Seller by Buyer.

     

    Buyer's
      unit count and dollar value determinations so made shall govern unless proved
      to
      be in error by Seller as determined by Buyer.

     

    With
      regard to Products that are recalled, all recalled Products shall be returned
      to
      Seller via the SHBK Code (i.e., scanned and shipped back to Seller) regardless
      of whether Seller has chosen a different method of disposition. An open RA#
      number must be established with Buyer's purchasing department prior to the
      initiation of a recall. Pallets shipped with recalled Products will be billed
      to
      Seller at the cost of $6.50 per pallet. Itemized pallet charges will also appear
      on a future invoice.

     

    All
      shipments of Product (i.e., those from Buyer stores to the Reclamation Center
      as
      well as from the Reclamation Center to Seller) shall be prepaid by Buyer to
      be
      reimbursed by Seller as set forth in this Agreement. Title and risk of loss
      to
      any Products shall revert to Seller once the Products are removed from Buyer's
      stores or warehouse for delivery to the Reclamation Center.

     

    Explanations
      of Phrases and Abbreviations

     

    BUYER
      STANDARD COST: Buyer's cost for the Product charged by Seller plus the freight
      cost from Seller to Buyer warehouses, if paid by Buyer.

     

    JIR
      REPORT: In 1989, a Joint Industry Committee conducted a study, measuring the
      costs of handling unsaleable products all the way back through the distribution
      channel. Membership on the Committee was drawn from the following trade
      organizations: FMI, GMA, NAWGA, NGA, NFBA, and NACDS. The resulting JIR
      Guidelines were issued in the form of recommended good business
      practices.

     

    DPC:
      "Direct Product Cost" is the cost associated with transporting a Product from
      Buyer's distribution centers to the retail store shelf.

     

    PDH:
      "Post Damage Handling" is the cost of removing a Product from the stores and
      shipping to the Reclamation Center.

     

    OTS:
      "Operations Through Scan" is cost of receiving, scanning, and preparing for
      disposition of Product and associated costs at the Reclamation
      Center.

     

    DISPOSITION
      COSTS: Costs associated with the disposition of the Product, as selected by
      Seller by code.

     

    CODES:
      COPT, DONA, DEST, ROPT, RDON, RDES, RTAK, RSHP, SHBK

     

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

    

     

    Note:
      For
      each of the following billing examples, Pay on Scan inventory would exclude
      the
      items standard cost.

     

    EXAMPLE
      of how an item under Disposition Cost code COPT will be billed:

     

    
      	
              ITEMS
                STANDARD COST

            	
              [***]

            
	
              DPC
                COST

            	
              [***]

            
	
              POST
                DAMAGE COST

            	
              [***]

            
	
              OTS

            	
              [***]

            
	
              DISPOSITION
                COST

            	
              [***]

            
	
              TOTAL

            	
              [***]

            

    

    

    If
      Buyer
      returns [***]
      pieces
      of this item, the credit memo deduction will be: [***].

     

    EXAMPLE
      of how an item under Disposition Cost code RSHP will be billed:

     

    
      	
              ITEMS
                STANDARD COST

            	
              [***]

            
	
              DPC
                COST

            	
              [***]

            
	
              POST
                DAMAGE COST

            	
              [***]

            
	
              OTS

            	
              [***]

            
	
              DISPOSITION
                COST

            	
              [***]

            
	
              TOTAL

            	
              [***]

            

    

    

    If
      Buyer
      returns [***]
      pieces
      of this item, the credit memo deduction will be: [***].

     

    EXAMPLE
      of how recalled Product will be billed:

     

    
      	
              ITEMS
                STANDARD COST

            	
              [***]

            
	
              DPC
                COST

            	
              [***]

            
	
              POST
                DAMAGE COST

            	
              [***]

            
	
              OTS

            	
              [***]

            
	
              DISPOSITION
                COST

            	
              [***]

            
	
              TOTAL

            	
              [***]

            

    

    

    If
      Buyer
      returns [***]
      pieces
      of this item, the credit memo deduction will be [***]

    
      
        
        

        
        

      

      
        12

        
          

        

      

      
        
        

        
        

      

    

    EXHIBIT
      6

    ADVERTISING
      AND PROMOTION

    

    The
      Parties agree to the following advertising and promotion commitments as set
      forth below:

     

    
      	A.	
              Seller
                Commitments.

            

    

     

    
      	
            	1.	
              Advertising
                Commitment 

            

    

     

    
      	
              Product:

            	 	
              Medium:

            	 	
              Outlet:

            	 	
              Months(s)
                

              Committed

            	 	
              $
                Committed:

            	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	 	 	 	 	 	 	 	 

    

     

    
      	
            	2.	
              Media
                and Promotional Plan

            

    

     

    
      	
            	3.	
              Promotional
                Money ("PM") Support. 

            

    

     

    [***]

     

    
      	
            	4.	
              Category
                Drives. 

            

    

     

    
      	
            	5.	
              Franchising
                Specific. 

            

    

     

    
      	
            	6.	
              Other.
                

            

    

     

    
      	B.	
              Buyers
                Commitments.

            

    

     

    
      	
            	1.	
              Initial
                Plan-O-Gram or Shelf Space
                Commitment.

            

    

     

    
      	
            	2.	
              Product
                Introduction, Store Commitment.

            

    

     

    Product
      will be carried in the Top [***]
      Corporate stores and available to all franchisees.

     

    
      	
            	3.	
              Franchising
                Specific.

            

    

     

    
      
        
        

      

      
        13CERTAIN
      INFORMATION (INDICATED BY ASTERISKS) IN THIS EXHIBIT HAS BEEN
      OMITTED

    AND
      FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
      COMMISSION.

    CONFIDENTIAL
      TREATMENT HAS BEEN REQUESTED WITH RESPECT TO THE OMITTED

    PORTIONS.

    

    DISTRIBUTION
      AGREEMENT

    

    THIS
      DISTRIBUTION AGREEMENT ("Agreement") is made this 24th day of January, 2008,
      by
      and between PURPLE BEVERAGE COMPANY INC, a Nevada corporation d/b/a Purple
      Beverage (hereinafter called "Supplier" or the "Company") whose address is
      450
      East Las Olas Boulevard, Suite 830, Ft. Lauderdale, Florida 33301 and Crosset
      Company an Ohio corporation (hereinafter called "Distributor") whose address
      is
      10295 Toebben Drive, Independence, Kentucky 41051.

     

    WHEREAS,
      Supplier is the owner or exclusive U.S. licensee, with authority to sublicense,
      the trademarks as listed on Exhibit A hereto, and all service marks, designs,
      logos, trade names, advertising, commercial symbols and slogans used in
      connection with Products (as defined below) (collectively or separately, the
      "Trademarks") for non¬alcoholic beverages and concentrates used in the
      manufacture thereof; and

     

    WHEREAS,
      Supplier is engaged in the business of selling beverages and concentrates
      bearing one or more of the Trademarks, hereinafter called "Products" or "the
      Products" in various product forms, as set forth on Exhibit B hereto and such
      other forms as the parties may agree from time to time; and

     

    WHEREAS,
      Distributor is engaged in the business of manufacturing, selling and
      distributing beverages; and

     

    WHEREAS,
      Supplier and Distributor hereby propose that Supplier license the Trademarks
      to
      Distributor, and Supplier sell the Products to Distributor for Distributor's
      resale and distribution in the Territory specified below; and

     

    NOW,
      THEREFORE, in consideration of these premises and the mutual covenants contained
      herein, Supplier and Distributor agree as follows:

     

    1. Appointment.

     

    1.1 Territory.
      The
      Company hereby appoints the Distributor as its exclusive distributor for the
      Products in the Territory, having the exclusive right to sell and distribute
      the
      Products in the Territory as set forth in Exhibit C. Distributor hereby accepts
      such appointment as the Company's exclusive distributor of the Products in
      the
      Territory subject to the terms and conditions set forth herein.

     

    1.2 Exclusivity.
      Except
      as set forth in paragraph 3(c), during the term of this Agreement, the Company
      agrees that it shall not, directly or indirectly, appoint any other distributor
      for Products in the Territory or sell any Products in the Territory for the
      Company's own account or the account of any affiliate, parent or subsidiary
      of
      the Company.

     

    1.3 Business
      of Distributor.
      The
      parties acknowledge that the Distributor may sell products other than the
      Products, both within and outside the Territory.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    1.4 Trademarks.
      The
      Company hereby grants to the Distributor the nonexclusive, nonassignable,
      nontransferable right to use the Company's trademarks, trade names and trade
      dress described in the attached Exhibit A solely in connection with the
      distribution, marketing, and sale of the Products in the Territory. The
      Trademarks will remain the Company's sole and exclusive property.

     

    2. TERM
      AND PRICING

     

    This
      Agreement will become effective upon execution of this Agreement by each of
      the
      parties hereto, and will remain in effect for a period of time as set forth
      in
      Exhibit D (the "Term") unless earlier terminated as provided in Paragraph 8.
      At
      the end of the initial Term, this Agreement shall renew on the mutual consent
      of
      the parties for an additional term equal to one half the time period of the
      Term
      (a "Successive Term").

     

    Attached
      hereto and marked Exhibit E is the current pricing schedule for the Products;
      Supplier may in its sole and absolute discretion on 60 days notice to
      Distributor change the pricing schedule for the products.

     

    3. Supplier's
      Obligations.

     

    a. Supplier
      hereby licenses the Trademarks and other Intellectual Property to Distributor
      for use on and in connection with the advertising, promotion, sale and
      distribution of the Products.

     

    b. Supplier
      shall not increase its prices for Products without giving Distributor at least
      60 days' advance written notice.

     

    c. Supplier
      hereby sets aside an exclusive area described in the schedule attached hereto
      as
      Exhibit "C" (the "Territory") in which no person or entity other than
      Distributor will distribute, sell or promote the Products. However, Supplier
      retains the exclusive right to sell to national chains which require to conduct
      business "warehouse delivered." This includes, but is not limited to, national
      chains such as: Wholefoods; GNC; Starbucks; Vitamin Shoppe; Kroger; Marsh
      Markets; Target; Trader Joes, etc.

     

    d. Supplier
      shall create and make available to Distributor advertising and promotion
      materials for the Products in an amount, form, and upon terms established by
      Supplier.

     

    e. Supplier
      shall pay or credit to Distributor's account, when due, not less frequently
      than
      monthly, all credits, discounts, allowances, incentive payments, bill backs
      or
      other reimbursements due Distributor pursuant to any program to which Supplier
      and Distributor may agree in writing.

     

    f. Supplier
      shall replace all the Products delivered to Distributor which do not meet the
      quality standards as established by the Supplier at Supplier's cost, including
      transportation between Supplier and Distributor, or a credit to Distributor's
      account shall be allowed, at Supplier's sole option.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    4. Distributor's
      Obligations

     

    a. The
      Distributor shall supply the Products to customers in the Territory in
      accordance with the terms of this Agreement.

     

    b. The
      Distributor shall develop and execute marketing programs promoting the Products
      in the Territory.

     

    c. The
      Distributor shall maintain a business organization and equipment reasonably
      sufficient to market and distribute the Products in the Territory.

     

    d. The
      Distributor shall maintain inventory quantities reasonably sufficient to fill
      the orders of its retail customers, but in no event will the Distributor be
      required to maintain an inventory quantity on any SKU of more than 30
      days.

     

    e. The
      Distributor shall maintain warehouse space in good condition and of sufficient
      capacity for packages and sizes of the Products to meet the demand of customers
      and to meet all Federal, state and local laws and regulations.

     

    f. The
      Distributor will notify the Company promptly after becoming aware of any
      infringement of any of the Trademarks. The Distributor will reasonably assist
      the Company (at the Company's expense) in any action or proceedings that the
      Company may institute as the result of such infringement.

     

    g. The
      Distributor will refrain from removing the Trademarks from Products, from using
      the Trademarks on any other product except the Products, and from using the
      Trademarks in the Distributor's corporate or business names without the
      Company's prior approval.

     

    h. The
      Distributor will not sell or solicit the sale of Products to customers located
      outside the Territory, nor to any customer within the Territory if the
      Distributor reasonably believes such customer will sell the Products for resale
      outside the Territory.

     

    i. The
      Distributor shall hold in confidence any information supplied by the Company
      to
      the Distributor that is expressly designated as confidential and shall not
      divulge the same to any other person, firm or corporation without the prior
      written permission of the Company. The Distributor shall use its best efforts
      to
      maintain the confidentiality of the Company's confidential information. The
      obligations of the Distributor to maintain the confidentiality of the Company's
      confidential information shall survive the termination of this
      Agreement.

     

    j. Distributor
      shall pay Supplier for Product and any other items sold by Supplier to
      Distributor in accordance with the written prices and terms of sale as
      established by the Supplier. Attached hereto and marked Exhibit F is the current
      pricing schedule for the Products. The pricing schedule may be amended by from
      time to time during the Term at the sole discretion of the Company.

     

    k. Distributor
      shall comply with all laws, rules, regulations, requirements, orders and
      ordinances now in effect or which may hereafter be enacted or promulgated
      applicable to its operations or relating to the subject matter of this
      Agreement.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    l. Distributor
      shall cooperate in maintaining and submitting to Supplier at regular intervals,
      but not less than monthly sales, marketing and similar reports relating
      to Product in a mutually agreed form; provided that Distributor shall
      not be
      required to provide any customer-level or account-level
      information.

     

    m. Distributor
      warrants and represents that it has full authority to enter into this Agreement
      and that by executing this Agreement; the Agreement represents the binding
      obligations of the Seller.

     

    5. Supplier
      Representations. 

     

    Supplier
      represents and warrants that:

     

    (i)
      the
      Products (A) shall be pure and wholesome, fit for human consumption,
      merchantable and free from all defects, (B) shall, in all instances, comply
      with
      all Federal, state or local laws and regulations, in all respects, including
      without limitation, beverage quality, labeling, identity, quantity, packaging,
      and returnable container or deposit requirements; (C) shall not be adulterated
      and misbranded within the meaning of those terms under the Federal Food, Drug
      and Cosmetic Act, as amended, and shall not be an article or articles which
      may
      not, under the provisions of said Act, be introduced into interstate commerce;
      (D) shall not be adulterated or misbranded within the meaning of the Federal
      Insecticide, Fungicide, and Rodenticide Act, the Federal Hazardous Substances
      Act, or any applicable state pure foods act or any other applicable Federal,
      state, or local law or regulation; and (E) when delivered to Distributor, shall
      have a remaining shelf life of not less than 24 months, with the production
      date
      marked on the outside of all beverage containers.

     

    (ii) Supplier
      is the owner or exclusive U.S. licensee of the Trademarks used in connection
      with the Products, and Supplier has the right to license the Trademarks to
      Distributor throughout the term or this Agreement, and that Distributor's use
      of
      the Trademarks will not infringe or violate the rights of any third party;
      and

     

    (iii) Supplier
      has full authority to enter into this Agreement and is not under any obligation,
      written or otherwise, to any other party which would prevent Supplier from
      complying with all the terms and conditions of this Agreement.

     

    6. Trademarks.

     

    a. Distributor
      shall notify Supplier promptly upon discovery of any use of any mark, trade
      name
      or trademark similar to any of the Trademarks. Supplier shall not be required
      to
      take any action with respect to any infringement, but Distributor shall join
      with Supplier, when requested by Supplier, in any proceeding or litigation
      or
      other action for the protection of the Trademarks and the goodwill associated
      therewith. All costs and expenses of such litigation or action shall be borne
      by
      Supplier.

     

    b. If
      Supplier does not take legal action against an infringement, Distributor may
      do
      so in its own name and/or that of Supplier, provided that Distributor bears
      all
      costs and expenses of such action. In that event, Distributor shall be entitled
      to any and all proceeds of such action.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    c. Nothing
      contained in this Agreement shall be construed to vest in Distributor any right,
      title or interest in or to any of the Trademarks other than the rights and
      license expressly granted herein.

     

    7. Indemnification
      and Insurance.

     

    a. Distributor
      shall indemnify and save harmless Supplier from and against all losses, claims,
      damages or other costs of any nature or kind whatsoever arising directly or
      indirectly out of or relating to any allegation of: (i) the breach of any
      warranty, representation or agreement made by Distributor in this Agreement;
      (ii) the negligence or intentional misconduct, misfeasance or nonfeasance of
      Distributor, its officers, employees, agents, servants or contractors; (iii)
      any
      quality or condition of or inherent defect introduced into the Products as
      a
      consequence of the improper storage, warehousing, distribution or sale by
      Distributor of Products; or (iv) the conduct of Distributor's business
      (including the use of promotional materials and packaging not designed,
      manufactured or approved by the Supplier). Such indemnity shall include, but
      not
      be limited to, reasonable expenses, attorneys' fees, court costs and other
      expenses of investigation, litigation and settlement of any such claim. Supplier
      shall provide Distributor prompt written notice of receipt of any such claim
      and
      shall not settle any such claim without the prior knowledge and written consent
      of Distributor, which consent shall not be unreasonably withheld.
      Notwithstanding the foregoing, upon written notice to Supplier that Distributor
      has assumed the defense of any legal action or proceeding, Distributor shall
      not
      be liable to Supplier for any legal or other expenses subsequently incurred
      by
      Supplier in connection with the defense thereof, except in the event of a
      conflict of interest or other matter that prevents counsel for Distributor
      from
      fully and zealously representing the interests of both Supplier and
      Distributor.

     

    b. Supplier
      shall indemnify and save harmless Distributor from and against all losses,
      claims, damages or other costs of any nature or kind whatsoever arising directly
      or indirectly out of or relating to any allegation of: (i) the breach of any
      warranty, representation or agreement made by Supplier in this Agreement; (ii)
      Distributor's use of the Trademarks in the Territory; (iii) the negligence
      or
      intentional misconduct, misfeasance or nonfeasance of Supplier, its officers,
      employees, agents, servants or contractors; (iv) any quality or condition of
      or
      inherent defect in the Products supplied by Supplier, including but not limited
      to any imperfection, contamination or substandard quality, production,
      packaging, processing, storage or transportation or other condition relating
      to
      the Products at or before the time they were received by Distributor; (v) any
      wrongful, false or misleading claim, advertising or representation by Supplier
      or by any agent or representative of Supplier regarding the Products; (vi)
      any
      third party that such person or entity has any right, claim or color of right
      granted or allowed by Supplier to purchase, sell, market or distribute Products
      in the Territory; or (vii) the conduct of Supplier's business (including the
      promotional materials and packaging designed, manufactured or approved by the
      Supplier). Such indemnity shall include, but not be limited to, reasonable
      expenses, attorneys' fees, court costs and other expenses of investigation,
      litigation and settlement of any such claim. Distributor shall provide Supplier
      prompt written notice of receipt of any such claim and shall not settle any
      such
      claim without the prior knowledge and written consent of Supplier, which consent
      shall not be unreasonably withheld. Notwithstanding the foregoing, upon written
      notice to Distributor that Supplier has assumed the defense of any legal action
      or proceeding, Supplier shall not be liable to Distributor for any legal or
      other expenses subsequently incurred by Distributor in connection with the
      defense thereof, except in the event of a conflict of interest or other matter
      that prevents counsel for Supplier from fully and zealously representing the
      interests of both Supplier and Distributor.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    c. Notwithstanding
      the foregoing, to the extent that any claim that would otherwise be subject
      to
      indemnification pursuant to Paragraph 7.a. is traceable in whole or in part
      to:

     

    
      	 	
              i.

            	
              any
                ingredient supplied by Supplier;

            

    

     

    
      	 	
              ii.

            	
              Any
                act or failure required or approved by Supplier;
                and/or

            

    

     

    
      	 	
              iii.

            	
              Any
                matter subject to indemnification by Supplier under Paragraph
                7.b.

            

    

     

    then
      Supplier shall pay the percentage of all costs, fees, damages, judgments and
      decrees allocable to such ingredient, act, failure or matter, and Distributor
      shall pay only for the percentage of the costs, fees, damages, judgments and/or
      decrees allocable to Distributor's own acts or failure to act.

     

    d. During
      the term of this Agreement, each party shall secure, pay for and maintain in
      full force and effect comprehensive general liability insurance (including
      contractual liability and with product liability coverage respecting the
      Products) in an amount of not less than $3 million in the aggregate and $1
      million per occurrence. Such insurance maintained by each party shall name
      the
      other party as additional insured. Each party shall furnish to the other
      annually a certificate confirming such coverage.

     

    8. Termination.

     

    a. Supplier
      may terminate this Agreement if Distributor does not correct, as provided in
      this Paragraph 8b., any failure, other than a failure resulting from events
      of
      Force Majeure, to fulfill any of its obligations pursuant to this Agreement,
      after receiving written notice from Supplier identifying the alleged failure
      and
      stating that Supplier intends to terminate this Agreement if such failure is
      not
      cured. Distributor shall have sixty days after receipt of such notice to effect
      a cure of any default, provided, however, that if any such default cannot be
      cured within sixty days of said notice, Distributor shall be deemed to have
      cured the default if Distributor commences to cure the default within such
      sixty
      day period and proceeds thereafter to complete the cure within the period in
      which such cure can be completed; and provided further that if a default is
      of a
      nature that cannot be cured, Distributor shall be deemed to have cured such
      default if it establishes procedures to prevent a recurrence of the same type
      of
      default. Upon a failure by Distributor to cure a default, Supplier may at its
      sole option terminate this Agreement by written notice to the Distributor after
      which time the Distributor shall have no further rights to offer or sell the
      Products in the Territory.

     

    b. In
      addition to any other grounds for termination set forth herein, this Agreement
      may also be terminated by Supplier in the event of:

     

    i. Distributor's
      failure to purchase the minimum required Product as set forth on Exhibit F
      for a
      period of more than thirty days, excluding delays caused by Force Majeure as
      defined herein;

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    ii. Any
      insolvency of Distributor or any assignment by Distributor for the benefit
      of
      creditors; or the filing of a voluntary bankruptcy or reorganization petition
      by
      Distributor or the failure of Distributor to vacate an involuntary bankruptcy
      or
      reorganization 

     

    petition
      filed against Distributor within sixty (60) days after the date of such filing,
      or the failure of Distributor to vacate the appointment of a receiver or trustee
      for the Distributor or any interest in the Distributor's business within sixty
      (60) days after such appointment.

     

    iii. This
      Agreement may be terminated by Distributor without cause upon 60 days written
      notice to Company after which time the Distributor shall have no further rights
      in the Territory. Supplier may, after receipt of notice of termination from
      Distributor, in its sole and absolute discretion, accelerate the termination
      date to a period of no less than 30 days following receipt of the notice of
      termination.

     

    iv. This
      Agreement may be terminated without cause by the Supplier on 60 days prior
      written notice to the Distributor. If terminated without cause, the Company
      shall be required to pay the Distributor a termination fee ("Termination
      Payment") as calculated below.

     

    1. The
      Termination Payment shall be that amount which is equal to [***].

     

    2. Supplier
      shall pay the Termination Payment to Distributor by bank or certified check
      within 60 days (60) days of the effective date of termination. If such payment
      is not timely paid and actually received the [***]
      then
      established by Citigroup, N.A., or if Citigroup, N.A. does not then exist a
      financial institution of like kind, until fully paid.

     

    c. Upon
      termination of this Agreement for any reason, Distributor shall discontinue
      the
      use of the Trademark in Distributor's trade name, or in connection with
      advertising, sales and promotion materials, or otherwise, promptly after the
      disposition of its remaining inventory of Products. On or before the termination
      date, Distributor shall promptly provide Supplier with a detailed written
      inventory setting forth all Products and point-of-sale materials owned by and
      in
      the possession of Distributor which bear the Trademarks. Distributor shall
      then
      make available to Supplier at Distributor's warehouse or other facility, for
      the
      inspection by Supplier, all such Products and other materials. Following
      Supplier's receipt of such written inventory from Distributor and after a
      reasonable period of time within which Supplier may inspect such inventory,
      Supplier will itself promptly purchase or cause a third party to promptly
      purchase and take title to and possession of all such inventory and materials
      that are in good and merchantable condition and have a remaining shelf life
      that
      meets or exceeds industry standards, and are not otherwise obsolete or unusable.
      The price to be paid by Supplier shall be the purchase price paid for such
      inventory and materials, plus other costs incurred by Distributor related to
      the
      acquisition and receipt of such inventory and materials, such as freight and
      insurance charges and any excise taxes, so as to arrive at Distributor's cost
      of
      all such inventory and materials. Notwithstanding the foregoing, visi-coolers,
      venders and other cold equipment bearing Trademarks shall be retained by and
      remain the property of Distributor, but Distributor shall promptly remove such
      Trademarks from all such equipment.

     

    d. This
      Agreement may be terminated at any time by mutual consent of the parties in
      writing effective as provided therein without payment of any Termination
      Fee.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    e. If
      this
      Agreement is terminated as a result of Supplier's decision not to renew or
      as a
      result of any default by Seller which is not cured within any applicable
      curative period, then the Supplier, upon the request of the Distributor may
      repurchase from the Distributor, at the Distributor's cost, all of the
      Distributor's inventory obtained from the Supplier and then existing at the
      time
      of termination. Distributor shall pay a [***].
      Distributor shall not be entitled to receive a Termination Fee if this Agreement
      is terminated pursuant to this paragraph 8(e).

     

    9. The
      Distributor's Obligations Upon Termination. 

     

    Upon
      termination of this Agreement, the Distributor will:

     

    a. Within
      five (5) business days, return to the Company at the Distributor's expense
      all
      advertising, promotional and sales materials in the Distributor's possession
      that were furnished by the Company without limitation, brochures, catalogs,
      price books, photographs, designs, drawings, and engineering and other
      data;

     

    b. Promptly
      cease use of the Trademarks;

     

    c. At
      its
      earliest opportunity, remove the Trademarks from the Distributor's vehicles
      and
      any of the Distributor's products, letterhead, business cards, and other
      promotional materials.

     

    10. Recalls.

     

    a. If:

     

    (i)
      any
      government agency recommends or requires the recall of any of the products
      or
      packaging; or 

     

    (ii)
      either Supplier or Distributor determines that any the Products or packaging
      should be recalled or should be withdrawn from distribution and
      sale;

     

    Based
      upon a determination that such Products or packaging are not fit for human
      consumption, are contaminated, constitute a health hazard, are of substandard
      quality or are otherwise not saleable, then Supplier and Distributor shall
      coordinate the immediate cessation of sale and distribution and/or the recall
      or
      withdrawal as necessary of all such Products or packaging from the Territory.
      If
      necessary or advisable, Distributor and Supplier shall cooperate to recall
      and/or reacquire the applicable Products or packaging from any purchaser
      thereof

     

    b. If
      the
      problem at issue was not caused by Distributor, then Supplier shall pay the
      costs and expenses associated with any such recall, and Supplier shall indemnify
      Distributor for (i) its cost of all unsold recalled Products and packaging
      and
      the cost of returning such Products and packaging to Supplier or destroying
      them, as Supplier may elect at Supplier's sole option; and (ii) its reasonable
      costs and expenses associated with such recall, which costs may include but
      are
      not limited to credits, refunds, or other payments by Distributor to its
      customers in connection therewith. For purposes of this Agreement, "cost" shall
      include the cost (including invoice cost, insurance and freight) of all
      ingredients, supplies and materials and the cost of production for Products
      manufactured by Distributor, and the invoice cost, insurance and freight for
      packaging and Products purchased in finished form by Distributor.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    c. If
      the
      problem at issue was caused by Distributor, then Distributor shall pay the
      costs
      and expenses associated with any such recall, and Distributor shall indemnify
      Supplier for its reasonable costs and expenses associated with such
      recall.

     

    11. Force
      Majeure.

     

    Neither
      party shall have any liability to the other for any failure to perform its
      obligations under this Agreement by reason of events beyond its reasonable
      control, including but not limited to strikes, lockouts, labor disputes, floods,
      fires, war, terrorist acts or threats, hurricane, typhoon and other like extreme
      weather, earthquake, lightning, explosion, riots, disturbance, civil commotion,
      epidemics, embargoes, quotas, shortage of inventory due to crop failure,
      shortage of labor, delays in transportation, or government action, including
      but
      not limited to price controls, currency controls or detention of goods by
      authorities ("Force Majeure"); provided, however, that the parties shall perform
      their obligations to the maximum extent and as soon as reasonably
      practicable.

     

    12. Notices:

     

    Except
      for any notice required by law to be given in another manner, all notices
      required or permitted by this Agreement shall be given by any one or more of
      the
      following methods:

     

    (i) by
      personal delivery with delivery charges prepaid; (ii) by overnight commercial
      courier such as Federal Express with delivery charges prepaid, or (iii) by
      certified mail return receipt requested, postage prepaid, as
      follows:

     

    If
      to
      Supplier, then:

    

    Theodore
      Farnsworth, President 

    Purple
      Beverage Company, Inc. 

    450
      East
      Las Olas Blvd.

    Suite
      830

    Ft.
      Lauderdale, Florida 33301

    

    With
      Copy
      to:

    

    Jeffrey
      Klein, Esq.

    2600
      North Military Trail Suite 270

    Boca
      Raton, FL 33431

    

    If
      to
      Distributor:

    

    Tim
      Shepard

    Crosset
      Company

    10295
      Toebben Drive

    Independence,
      Kentucky 41051

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    13. Miscellaneous.

     

    a. The
      subject headings of the sections, paragraphs and subparagraphs of this Agreement
      included for purposes of convenience only, and shall not affect the construction
      or interpretation of any of this Agreement's provisions.

     

    b. This
      Agreement constitutes the entire agreement among the parties and there are
      no
      representations, warranties or commitments except as set forth herein. This
      Agreement supersedes all prior and contemporaneous agreements, understandings,
      negotiations and discussions, whether written or oral of the parties hereto,
      relating to the transactions set forth in this Agreement. No supplement,
      modification or amendment to this Agreement shall be binding unless executed
      in
      writing with signatures of all parties to this Agreement (or the authorized
      representative of the parties) witnessed and notarized. No waiver of any of
      the
      provisions of this Agreement shall be deemed, or shall constitute a waiver of
      any continuing or succeeding breach of such provision, a waiver of the provision
      itself, or a waiver of any right under this Agreement. No waiver shall be
      binding unless executed in writing with signatures of all parties to this
      Agreement (or the authorized representative of the parties) witnessed and
      notarized.

     

    c. There
      are
      no third party beneficiaries to this Agreement, and nothing in this Agreement
      Is
      intended to confer any rights or remedies under or by reason of this Agreement
      on any persons other than the parties to this Agreement and their respective
      heirs, executors, administrators, permitted successors and assigns and other
      legal representatives.

     

    d. All
      of
      the terms, provisions and covenants of this Agreement shall be binding on,
      and
      shall inure to the benefit of, the parties to this Agreement and their
      respective heirs, executors, administrators, permitted successors and assigns
      and other legal representatives.

     

    e. This
      Agreement shall not be assignable by any party hereto without the express prior
      written consent of all parties to this Agreement executed in writing with
      signatures of all parties to this Agreement (or the authorized representative
      of
      the parties) witnessed and notarized. Consent to any assignment can be withheld
      for any reason or no reason whatsoever. Any attempt at assignment in
      contravention hereof shall be null and void.

     

    f. If
      any
      term(s), provision(s) or covenant(s) of this Agreement is/are held to be
      illegal, invalid, or unenforceable, then such term(s), provision(s) or
      covenant(s) shall be fully severed from this Agreement, and this Agreement
      shall
      be construed and enforced as if such illegal, invalid, or unenforceable term(s),
      provision(s) or covenant(s) had never comprised a part of this Agreement, and
      the remaining term(s), provision(s) or covenant(s) of this Agreement shall
      remain in full force and effect and shall not be affected by the illegal,
      invalid, or unenforceable term(s), provision(s) or covenant(s) or by its/their
      severance from this Agreement.

     

    g. This
      Agreement shall be interpreted, enforced and governed by the laws of the State
      of Florida without regard to principals of conflict or choice of laws. Venue
      for
      any dispute, action, lawsuit or any proceeding whatsoever arising out of or
      in
      connection with this Agreement shall be heard in a federal or state court of
      appropriate subject matter jurisdiction located in Broward County,
      Florida.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    IN
      WITNESS WHEREOF, the parties hereto have executed this Agreement effective
      as of
      the day first written above.

     

      
        	
                DISTRIBUTOR:

              	
                SUPPLIER

              
	 	 
	
                By:   

              	
                /s/
                  Tim Shepard

              	 	
                By:  

              	
                /s/
                  Theodore Farnsworth

              	 
	 	
                Tim
                  Shepard

              	 	
                Theodore
                  Farnsworth

              
	 	
                Its
                  Director of Procurement

              	 	
                Its
                  President

              
	 	 
	
                Date:
                  1-25-08

              	
                Date:
                  1-25-08

              

      

    

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    EXHIBIT
      "A"

    Trademarks
      To Be Added

     

     

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

       

    

    EXHIBIT
      "B"

    

    Schedule
      of Authorized Product Forms

    

    PRODUCT
      FORMS 

    

    Purple
      Antioxidant Juice

     

     

     

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    EXHIBIT
      "C"

    TERRITORY
      DESCRIPTION

    

    In
      the
      State of Kentucky and a 150 Mile Radius from the City of Independence: To
      include all Kroger Food stores presently being serviced by
      Distributor.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    EXHIBIT
      "D"

    TERM

    

    The
      initial term of this Agreement shall be five (5) years commencing on the date
      of
      execution of this Agreement.

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

     

    EXHIBIT
      "E"

    PRICE
      LIST

    

    
      	
              PRODUCT

            	 	
              PRICE

            
	 	 	 
	
              Purple
                Antioxidant Dist Cost [***]

            	 	
              Retail
                Cost [***]

            
	 	 	
              SRP
                [***]

            
	 	 	
              Dist
                Credit [***]

            

    

     

    On
      the
      opening order, [***],
      Distributor will receive [***]. 

     

    
      
         

      

      
         

        
          

        

      

      
         

      

    

    EXHIBIT
      "F"

    MINIMUM
      QUANTITY PURCHASES

    

    
      	
              PERIOD

            	 	
              MINIMUM
                PURCHASE

            
	
              REQUIREMENT

            	 	 	 
	
              Year
                1

            	 	
              [***]
                Cases

            	
              [***]
                Cases/mo

            
	
              Year
                2

            	 	
              [***]
                Cases

            	
              [***]
                Cases/mo

            
	
              Year
                3

            	 	
              [***]
                Cases

            	
              [***]
                Cases/mo

            
	
              Year
                4

            	 	
              [***]
                Cases

            	
              [***]
                Cases/mo

            
	
              Year
                5

            	 	
              [***]
                Cases

            	
              [***]
                Cases/mo

            
	 	 	 	 
	
              [***]

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00145-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00145-of-00352.parquet"}]]