Document:

EX-4.9

 Exhibit 4.9 

Execution Version 
 SHAREHOLDERS AGREEMENT

 dated 7 September 2021 
 between 

Carsten Koerl, Steinweg 3c, 9052 Niederteufen, Switzerland (hereinafter referred to as “Founder”) 

and 
 CPP Investment Board Europe S.à r.l., 10-12, Boulevard Roosevelt, L-2450 Luxembourg, Grand Duchy of Luxembourg (hereinafter referred to as “CPPIB”) 

and 
 TCV Luxco Sports S.à r.l., 287-289, route d’Arlon, L-1150 Luxembourg, Grand Duchy of Luxembourg (hereinafter referred to as “TCV”) 

(Founder, CPPIB and TCV each a “Major Shareholder” and together the “Major Shareholders”) 

regarding 
 Sportradar Group AG (the “Company”)

 Contents 
  

									
	Clause	  	 	  	Page	 
	1.	  	DEFINITIONS	  	 	3	 
			
	2.	  	PURPOSE AND SCOPE	  	 	6	 
			
	3.	  	CORPORATE GOVERNANCE; MANAGEMENT STRUCTURE	  	 	6	 
		  	3.1.	  	Composition of the Board	  	 	6	 
		  	3.2.	  	Board Committees	  	 	8	 
		  	3.3.	  	Right of Instruction	  	 	9	 
		  	3.4.	  	Terms of Nomination and Successor Classified Directors	  	 	9	 
		  	3.5.	  	Duties and Resolutions of the Board	  	 	10	 
		  	3.6.	  	Management of the Company	  	 	10	 
		  	3.7.	  	Articles and Organizational Regulations	  	 	11	 
			
	4.	  	HIGH VOTES OF THE FOUNDER AND CONVERSION	  	 	11	 
			
	5.	  	REGISTRATION RIGHTS AGREEMENT	  	 	12	 
			
	6.	  	INFORMATION SHARING	  	 	12	 
			
	7.	  	BLACKBIRD REORGANISATION	  	 	12	 
			
	8.	  	TERM AND TERMINATION	  	 	12	 
			
	9.	  	FURTHER PROVISIONS	  	 	13	 
		  	9.1.	  	Obligations of Parties	  	 	13	 
		  	9.2.	  	Costs and expenses	  	 	13	 
		  	9.3.	  	Entire Agreement	  	 	13	 
		  	9.4.	  	Notices	  	 	13	 
		  	9.5.	  	Assignment	  	 	14	 
		  	9.6.	  	Amendments	  	 	15	 
		  	9.7.	  	Waiver	  	 	15	 
		  	9.8.	  	Severability	  	 	15	 
		  	9.9.	  	Confidentiality	  	 	15	 
		  	9.10.	  	Counterparts	  	 	17	 
			
	10.	  	GOVERNING LAW AND JURISDICTION	  	 	17	 
		
	SIGNATURES	  	 	18	 
		
	EXHIBIT A: CATEGORY 2 MATTERS RESERVED SOLELY FOR THE BOARD	  	 	23	 
		
	EXHIBIT B: CATEGORY 1 MATTERS FOUNDER ENTITLED TO INSTRUCT THE BOARD	  	 	25	 
		
	EXHIBIT C: NON-DELEGABLE ITEMS OF THE BOARD UNDER SWISS LAW	  	 	26	 
		
	EXHIBIT D: DELEGATION TO CEO	  	 	27	 
		
	ANNEX 3.6(A): MANAGEMENT OF THE COMPANY	  	 	28	 
		
	ANNEX 3.7(A): ARTICLES	  	 	29	 
		
	ANNEX 3.7(D): ORGANIZATIONAL REGULATIONS	  	 	30	 
		
	ANNEX 4(B): CONVERSION AGREEMENT	  	 	31	 
		
	ANNEX 5: REGISTRATION RIGHTS AGREEMENT	  	 	32	 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	2

 Recitals 
  

	(A)	 The Company is a Swiss stock corporation (Aktiengesellschaft) registered with the commercial register of
the Canton St. Gallen under CHE-164.043.805 with registered office at Feldlistrasse 2, 9000 St. Gallen, Switzerland. The Parties are direct or indirect shareholders of the Company. 

 

	(B)	 As per the Effective Date, the share capital of the Company shall consist of registered class A common shares
with a nominal value of CHF 0.10 each (“Class A Ordinary Shares”) and registered class B convertible voting common shares with a nominal value of CHF 0.01 each (“Convertible Class B Voting
Shares”; together with the Class A Ordinary Shares the “Shares”). 

  

	(C)	 As per the Effective Date, the Company shall become a public company through an initial public offering of its
Class A Ordinary Shares at The Nasdaq Global Select Market (“Nasdaq”). 

  

	(D)	 Save as explicitly agreed herein, this Agreement shall in no way restrict each Party’s ability to act
fully independent vis-à-vis governance of the Company, including in terms of voting of its Shares in any shareholders’ meeting. 

NOW, THEREFORE, the Parties agree as follows: 
  

	1.	 DEFINITIONS 

Capitalized terms shall have the meaning as defined in this Clause 1 or elsewhere in this Agreement. 

“Agreement” means this shareholders’ agreement, including any of its Exhibits and Annexes; 

“Affiliate” means with respect to a person (the “First Person”): 

 

	 	(a)	 another person that, directly or indirectly through one or more intermediaries, Controls, or is Controlled by,
or is under common Control with, the First Person; 

  

	 	(b)	 a pooled investment vehicle organized by the First Person (or an Affiliate thereof) the investments of which
are directed by the First Person (or an Affiliate thereof); 

  

	 	(c)	 a fund organized by the First Person for the benefit of the First Person’s (or any of its
Affiliates’) partners, officers or employees or their dependents; 

  

	 	(d)	 a successor trustee or nominee for, or a successor by reorganization of, a qualified trust (being a tax
advantaged fiduciary relationship between an employer and an employee in which the employee beneficiary may use his life expectancy to determine required minimum distribution amounts); or 

 

	 	(e)	 in the case of a First Person who is an individual, any spouse, co-habitee and/or lineal descendant by blood or
adoption or any person or persons acting in its or their capacity as trustee or trustees of a trust of which such individual is the settlor; 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	3

 “Articles” means the articles of association of the Company in effect on
the Effective Date substantially as set out in Annex 3.7(a); 
 “Board” means the board of
directors (Verwaltungsrat) of the Company as composed from time to time; 
 “Board Member” means a member of the
Board; 
 “Business Day” means the days on which commercial banks are generally open for business in both St. Gallen
and in New York; 
 “Category 1 Matter(s)” has the meaning set forth in Exhibit B; 

“Category 2 Matter(s)” has the meaning set forth in Exhibit A; 

“Chairman/Chairwoman” means the chairman or chairwoman of the Board from time to time; 

“Classified Director” has the meaning set forth in Clause 3.1(h); 

“Code of Best Practice” means the Swiss Code of Best Practice for Corporate Governance; 

“Company” has the meaning set forth on the cover page of this Agreement ; 

“Confidential Information” means, with respect to the Company, all information concerning the Company, including, but not
limited to, ideas, business strategies, innovations and materials, all aspects of the business plan of the Company, proposed operation and products, corporate structure, financial and organizational information, analyses, proposed partners, software
code and system and product designs, employees and their identities, equity ownership, the methods and means by which the Company plans to conduct its businesses, all trade secrets, trademarks, tradenames and all intellectual property associated
with the business of the Company; provided that, the term “Confidential Information” does not include information or material that: 
  

	 	(a)	 is in the possession of a Party at the time of disclosure by the Company so long as, to the knowledge of such
Party, such information or material is not subject to any prior obligation of confidentiality owed to the Company with respect to such information; 

  

	 	(b)	 before or after it has been disclosed to a Party by the Company, becomes publicly available, not as a result of
any action or inaction of such Party or any of its representatives in violation of this Agreement; 

  

	 	(c)	 is disclosed to a Party or its representatives by a third party not, to the knowledge of such Party, in
violation of any obligation of confidentiality owed to the Company with respect to such information; or 

  

	 	(d)	 is independently developed (without the use of any Confidential Information) by a Party or any of its
representatives without violating any confidentiality agreement with, or other obligation of secrecy to, the Company. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	4

 “Control” means, with respect to a Person (other than an
individual) (a) direct or indirect ownership of more than 50% of the voting securities of such Person, (b) the right to appoint, or cause the appointment of, more than 50% of the members of the board of directors (or similar governing
body) of such Person or (c) the right to manage, or direct the management of, on a discretionary basis, the assets of such Person, and, for the avoidance of doubt, a general partner is deemed to Control a limited partnership and, solely for the
purposes of this Agreement, a fund advised or managed directly or indirectly by a Person shall also be deemed to be Controlled by such Person (and the terms “Controlling” and “Controlled” shall have meanings
correlative to the foregoing); 
 “Conversion Agreement” means the agreement regarding the conversion of Convertible
Class B Voting Shares to Class A Ordinary Shares entered into by the Founder and the Company simultaneously with this Agreement and attached hereto as Annex 4(b); 

“Effective Date” means the date on which the Class A Ordinary Shares shall be admitted for trading on the Nasdaq; 

“Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations of the Securities and
Exchange Commission promulgated thereunder; 
 “Good Cause” means any dismissal and/or replacement of the CEO for good cause
pursuant to article 340c para. 2 of the Swiss Code of Obligations; 
 “Group” means the Company together with its
current and its future Subsidiaries; 
 “Independent Board Member” means a Board Member as set forth in Clause 3.1(h)
who fulfils the independency requirements from time to time pursuant to the Code of Best Practice and Rule 10A-3(b)(1) of the Securities Exchange Act of 1934, as amended, subject to any applicable exemptions
and any other independency requirements applicable to Board Members pursuant to applicable law; 
 “Information” has the
meaning set forth in Clause 6; 
 “Major Shareholder(s)” has the meaning set forth on the cover page of this Agreement;

 “Nasdaq” has the meaning set forth in Recital (C); 

“Nominating and Corporate Governance Committee” means the nominating and corporate governance committee of the Board; 

“Nominee Director” has the meaning set forth in Clause 3.1(b); 

“Organizational Regulations” means the organizational regulations of the Company in effect as from Effective Date and
substantially as set out in Annex 3.7(d); 
 “Party” means each party to this Agreement; 

“Share Capital” means the aggregate nominal value of the total issued and outstanding share capital of the Company, from time
to time; 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	5

 “Shareholder” means a holder of Shares; 

“Shares” has the meaning set forth in Recital (B); 

“Subsidiary” shall mean any entity in which the Company, directly or indirectly, holds more than fifty (50) per cent of
the share capital or more than fifty (50) per cent of the voting rights, or the accounts of which are or must be fully consolidated with those of the Company in accordance with the applicable accounting principles. 

 

	2.	 PURPOSE AND SCOPE 

 

	 	(a)	 The Parties wish to enter into this Agreement in order to govern the rights and obligations of and among them
as Shareholders of the Company. 

  

	 	(b)	 The Parties agree that the terms and conditions of this Agreement shall also be valid for and attach to all
Shares acquired by the Parties after the Effective Date, be it through the purchase of Shares in the open market, the exercise of options, pre-emptive rights or otherwise. 

 

	 	(c)	 Each Party undertakes with the other Party for the entire term of this Agreement to comply with this Agreement.
In particular, each Party undertakes to vote its Shares in the shareholders’ meetings of the Company and, within the limitations set forth by applicable law, to instruct its representatives (including the Nominee Directors) on the Board
(subject to the Board Members’ fiduciary duties under Swiss law) to vote in such a manner as to give effect to the provisions and principles laid down in this Agreement. 

 

	 	(d)	 Wherever this Agreement reserves the consent or approval of a Party such consent or approval is deemed to be
subject to the qualification that it is not be unreasonably withheld or delayed, in circumstances in which such consent or approval concerns a matter to comply with applicable law or the requirements of any governmental authority.

  

	3.	 CORPORATE GOVERNANCE; MANAGEMENT STRUCTURE 

 

	3.1.	 Composition of the Board 

 

	 	(a)	 The Parties intend to establish a highly qualified, first class, independent and diverse Board to lead the
Company. The Board shall consist of up to eleven Board Members including the Chairman/Chairwoman. In accordance with Swiss law, each Board Member must be elected annually and individually by the shareholders’ meeting. 

 

	 	(b)	 Subject to Clauses 3.1(e) and 3.3(b): 

 

	 	(i)	 the Founder shall have the right to designate one person for nomination by the Board for election by the
shareholders’ meeting as Board Member and to designate replacements for such Board Member; 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	6

	 	(ii)	 CPPIB shall have the right to designate one person for nomination by the Board for election by the
shareholders’ meeting as Board Member and to designate replacements for such Board Member; 

  

	 	(iii)	 TCV shall have the right to designate one person for nomination by the Board for election by the
shareholders’ meeting as Board Member and to designate replacements for such Board Member; 

 who, in each case,
satisfy any applicable requirements imposed by applicable law and this Agreement (each such Board Member being a “Nominee Director”). It is understood and agreed that in no event shall such persons’ affiliation with the
Founder, CPPIB, or TCV (as applicable) make such persons ineligible to be members of the Board. The persons designated by the Founder, CPPIB and TCV will not need to be ‘independent’ for purposes of the Code of Best Practice, pursuant to
Rule 10A-3 under the Exchange Act or pursuant to the rules and regulations of the Nasdaq. 
  

	 	(c)	 If, and at any time, any Major Shareholder has the right to designate a representative for nomination by the
Board as a Board Member pursuant to, and in accordance with, Clause 3.1(b) the Company (and each Major Shareholder to the extent of its powers to do so) shall procure that the Board nominates the person designated by such Major Shareholder for
election as a Board Member and to use reasonable efforts to procure the election of the person designated by such Major Shareholder to the Board at each relevant shareholders meeting, including by soliciting the vote of the shareholders to vote in
favor of Board nominees and providing any other support that the Company or the Board provides to any other nominees to the Board. 

  

	 	(d)	 If, and at any time, any Major Shareholder has the right to designate a representative for nomination by the
Board as a Board Member pursuant to Clause 3.1(b): 

  

	 	(i)	 in the case of (i) the removal, resignation, retirement, death or disability of its relevant Board Member
or (ii) the failure of the person designated by such Major Shareholder to be nominated for election to the Board at any shareholders’ meeting, the relevant Major Shareholder shall have the right, but not the obligation, to submit in
writing to the Company a nomination for a replacement representative to the Board; and 

  

	 	(ii)	 the Company agrees to nominate the person designated by such Major Shareholder as a new Board Member and
undertakes to promptly call and hold an extraordinary shareholders’ meeting to elect the proposed person as a new Board Member. 

Until the new Board Member is elected, the Major Shareholder who designated such Board Member will have the right, but not the obligation, to
designate a representative to attend, as an observer, the meetings of the Board. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	7

	 	(e)	 The relevant Major Shareholder’s right to designate for nomination by the Board persons as the Board
Members, and to propose replacements for Board Members, shall lapse if (i) the Founder directly or indirectly holds Shares with an aggregate nominal value representing less than 7.5% of the Share Capital or (ii) CPPIB directly or
indirectly holds Shares with an aggregate nominal value representing less than 7.5% of the Share Capital or (iii) TCV directly or indirectly holds Shares with an aggregate nominal value representing less than 7.5% of the Share Capital.

  

	 	(f)	 The following persons shall serve as initial Nominee Directors: 

 

	 	(i)	 Founder nominee: Carsten Koerl, CEO; 

 

	 	(ii)	 CPPIB nominee: Hafiz Lalani; and 

 

	 	(iii)	 TCV nominee: John Doran. 

 

	 	(g)	 The remaining Board Members shall be Independent Board Members with target diversity levels elected by the
Shareholders and reasonably acceptable to the Nominating and Corporate Governance Committee. 

  

	 	(h)	 The Parties agree to designate, nominate and elect the following Independent Board Members in an extraordinary
shareholders’ meeting to be held prior to the Effective Date: 

  

	 	(i)	 Jeffery Yabuki (Chairman); 

 

	 	(ii)	 George Fleet; 

  

	 	(iii)	 Marc Walder; 

  

	 	(iv)	 Charles John Robel; 

(Jeffery Yabuki, George Fleet, Marc Walder and Charles John Robel or any successor of the Board Members listed in 3.1(h)(i)—3.1(h)(iv)
appointed in accordance with Clause 3.4(b) shall herein also be referred to as “Classified Director(s)”); 
  

	 	(v)	 Deirdre Bigley. 

  

	 	(i)	 Subject to Clauses 3.3 and 3.4, each Major Shareholder agrees to vote its Shares in favor of the Nominee
Directors of the other Major Shareholders and the Independent Board Members listed in Clause 3.1(h). 

  

	3.2.	 Board Committees 

 

	 	(a)	 The Board shall establish the following committees: audit committee, compensation committee (members will be
mandatorily elected by the shareholders’ meeting) and Nominating and Corporate Governance Committee. 

  

	 	(b)	 Subject to Clause 3.3(b), the committees shall consist of Independent Board Members only.

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	8

	 	(c)	 The rules on the functions and competences of the board committees are stipulated in the Organizational
Regulations. The Parties agree that the board committees shall not be authorized to resolve Category 1 Matters as listed in Exhibit B but only the full Board. 

 

	3.3.	 Right of Instruction 

 

	 	(a)	 Each Major Shareholder agrees, to the extent permitted by applicable law and subject to the Board Members’
fiduciary duties under Swiss law, to instruct its respective Nominee Director to vote in Board meetings in relation to all Category 1 Matters (see Exhibit B), in each case in accordance with the proposals made by the Founder provided always
that no Board Member shall be required to act in breach of its fiduciary duties under Swiss law. 

  

	 	(b)	 In case (i) a Board Member (other than a Nominee Director) is not following the Founder’s proposal or
(ii) a Nominee Director votes against the Founder’s proposal to the Board regarding Category 1 Matters as set out in Exhibit B (a “Defaulting Board Member”), the Founder shall be entiteld to (A), at any time,
convene an extraordinary shareholders’ meeting to recall or, in the Founder’s discretion, replace the Defaulting Board Member or (B) at the annual shareholders’ meeting, recall or, in the Founder’s discretion, replace the
Defaulting Board Member provided that: 

  

	 	(i)	 if the Defaulting Board Member is a Nominee Director, the right of the Major Shareholder having appointed the
Defaulting Board Member to designate one Board Member and to designate replacements for such Board Member pursuant to Clauses 3.1(b) and 3.1(d) shall immediately terminate; and 

 

	 	(ii)	 if the Defaulting Board Member is a Classified Director, the Parties shall no longer be obliged to re-elect such Classified Director in accordance with Clause 3.4(a). 

Clauses 3.1(g), 3.2 and 3.4(b) shall no longer apply in case a valid resolution is passed by the Board against the Founder’s
proposal to the Board regarding Category 1 Matters as set out in Exhibit B. For the avoidance of doubt, this Clause 3.3(b) shall not apply in case a Board Member would be in breach of his fiduciary duties by following the
Founder’s proposal to the Board regarding Category 1 Matters as set out in Exhibit B. 
  

	3.4.	 Terms of Nomination and Successor Classified Directors 

 

	 	(a)	 Subject to Clause 3.3(b), the Parties agree to elect/ re-elect the
Classified Directors for 4 consecutive one-year terms and shall not recall anyone of them, unless such Classified Director: 

 

	 	(i)	 votes against a proposal made by the Founder in relation to a Category 1 Matter as set out in Exhibit B
(other than where to do so would result in a breach of that Classified Director’s fiduciary duties under Swiss law); or 

  

	 	(ii)	 breaches his or her fiduciary duties. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	9

	 	(b)	 Subject to Clause 3.3(b), in the event that one or more of the Classified Directors do not wish to continue to
serve as Board member, his or her replacement nominee must be (i) an Independent Board Member, (ii) mutually agreed by each Major Shareholder provided that (x) at least two Major Shareholders meet the minimum shareholding threshold
set out in Clause 3.1(e) and (y) the respective Major Shareholder is entitled to designate a Nominee Director pursuant to Clause 3.1(b) and (iii) reasonably acceptable to the Nominating and Corporate Governance Committee.

  

	3.5.	 Duties and Resolutions of the Board 

 

	 	(a)	 The resolutions of the Board are passed in accordance with the Organizational Regulations.

  

	 	(b)	 The Board has the non-delegable duties as set out in Exhibit C.
Furthermore, the Board resolves on the matters as set out in Exhibit A and Exhibit B. All other matters relating to the management of the business not reserved for the Board by (i) the Organizational Regulations, (ii) the
Articles or (iii) mandatory Swiss law, shall be delegated to the CEO as set out in Exhibit D. The CEO shall be free to act in accordance with the budget approved by the Board in accordance with this Agreement. 

 

	 	(c)	 Subject to applicable law and regulation, in the event that any Major Shareholder (other than a Major
Shareholder who is also the CEO), any of its Affiliates or any of its representatives on the Board (or the board of any Subsidiary) has knowledge of a potential transaction or matter that may be a corporate opportunity for the Group (or any member
of the Group), each other Major Shareholder and the Company acknowledges and agrees that no Major Shareholder (other than a Major Shareholder who is also the CEO) nor its Affiliate, nor its representatives on the Board (or the board of any
Subsidiary) shall have any duty (contractual or otherwise) to communicate or present such corporate opportunity to the Board, the Company or any member of the Group, notwithstanding any provision of this Agreement to the contrary, no Major
Shareholder (other than a Major Shareholder who is also the CEO), nor any of its Affiliates or any of their respective connected persons (including its representatives on the Board or any board of any Subsidiary) shall be liable to any member of the
Group or any other Party, and the Parties hereto hereby waive any claim for breach of any duty (contractual, fiduciary or otherwise) by reason of the fact that any Major Shareholder (other than a Major Shareholder who is also the CEO), any of its
Affiliates or any of its representatives on the Board (or the board of any Subsidiary) directly or indirectly pursues or acquires such opportunity for itself, directs such opportunity to another person, or does not present such opportunity to the
Board, the Company or any member of the Group. The Parties acknowledge and waive any claim for breach of fiduciary duty of any such Nominee Director (other than a Nominee Director who is also the CEO) who does not present any such opportunity to the
Board. 

  

	3.6.	 Management of the Company 

 

	 	(a)	 On the Effective Date the management structure of the Company and the Group shall be as set out in Annex
3.6(a). 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	10

	 	(b)	 The CEO shall be free to appoint the managers directly reporting to the CEO. 

 

	3.7.	 Articles and Organizational Regulations 

 

	 	(a)	 The Articles will not be amended in a manner that would conflict with the rights of the Major Shareholders
pursuant to this Agreement. 

  

	 	(b)	 The Articles stipulate that there are Shares with two different nominal values as outlined in Recital (B).

  

	 	(c)	 The Articles stipulate that each Share carries one vote, subject to the following matters according to article
693 para. 3 of the Swiss Code of Obligations, according to which the nominal value of shares is relevant to determine the voting rights for resolutions on the following matters: 

 

	 	(i)	 election of external auditors; 

 

	 	(ii)	 appointment of experts to audit the company’s business management or parts thereof; 

 

	 	(iii)	 any resolution concerning the instigation of a special audit; and 

 

	 	(iv)	 any resolution concerning the initiation of a liability action (e.g., against Board Members).

  

	 	(d)	 The Organizational Regulations in effect on the Effective Date are substantially as set out in Annex
3.7(d). The Major Shareholders shall vote, and shall instruct their Nominee Directors to vote, in such a manner as not to amend the Organizational Regulations in a manner that would conflict with the terms of this Agreement.

  

	4.	 HIGH VOTES OF THE FOUNDER AND CONVERSION 

 

	 	(a)	 Convertible Class B Voting Shares held by the Founder will not be listed or otherwise publicly traded on a
stock exchange. 

  

	 	(b)	 As set out in the Conversion Agreement (attached hereto as Annex 4(b)), the Convertible Class B
Voting Shares held by the Founder sunset and shall be converted into Class A Ordinary Shares under certain circumstances. 

  

	 	(c)	 The Founder shall in return be entitled to at any time request from the Company the conversion of Convertible
Class B Voting Shares into Class A Ordinary Shares, subject to the terms and conditions of the Conversion Agreement. 

  

	 	(d)	 The Parties undertake to (i) assist and support, as well as to do everything necessary to facilitate, any
conversion of Convertible Class B Voting Shares held by the Founder in accordance with the Conversion Agreement and (ii) to vote in favor of any motion at any shareholders meeting to subsequently cancel such converted Convertible
Class B Voting Shares in accordance with Swiss law. The Company shall undertake or be caused to undertake everything necessary to request the admission of newly issued Class A Ordinary Shares for trading. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	11

	5.	 REGISTRATION RIGHTS AGREEMENT 

At the latest on the Effective Date, the Parties shall enter into a separate registration rights agreement substantially in form and substance
as set forth in Annex 5. 
  

	6.	 INFORMATION SHARING 

The Company shall provide or procure that each Major Shareholder is promptly provided, to the extent permitted by applicable laws and
regulations, with all such information (the “Information”) in respect of the Company necessary in order for such Major Shareholder to: 
  

	 	(a)	 complete any tax return, compilation or filing as required by applicable law or deal with any enquiry from a
tax authority; 

  

	 	(b)	 comply with any financial, regulatory or other reporting obligations which apply to such Major Shareholder as
required by applicable law; or 

  

	 	(c)	 comply with any other laws, rules or regulations which apply such Major Shareholder. 

 

	7.	 BLACKBIRD REORGANISATION 

As of the date of this Agreement, CPPIB and TCV are holding their equity interests in the Company indirectly through Blackbird Holdco Limited
as common aggregation vehicle, a private limited liability company duly incorporated, organized and existing under the laws of Jersey with its registered office at Aztec Group House, 11-15 Seaton Place, St
Helier, Jersey JE4 0QH and with registration number 130011 (“Blackbird”). CPPIB and TCV undertake to (i) as soon as reasonable practicable, but in any case within 9 months, following the date of this Agreement, (provided
that such period may be extended by any reasonable additional period required to obtain any governmental or regulatory approvals (including with respect to any licensing arrangements)) dissolve (or otherwise restructure) Blackbird with the effect
that each of CPPIB and TCV are subsequently holding their respective equity interest in the Company individually and (ii) procure that, as long as CPPIB and TCV are holding their equity interests in the Company indirectly through Blackbird,
Blackbird, in its capacity as direct shareholder of the Company, complies with and gives full effect to the rights and obligations of the Parties hereunder and exercises its rights, power and authority as a shareholder of the Company in a manner
consistent with this Agreement. 
  

	8.	 TERM AND TERMINATION 

 

	 	(a)	 This Agreement shall enter into force as of the Effective Date. 

 

	 	(b)	 Notwithstanding Clause 8(a) above, save for the provisions on confidentiality, this Agreement is terminated vis-à-vis (i) the Founder if it directly or indirectly holds Shares with a nominal value representing less than 7.5% of the Share Capital, (ii) CPPIB if it
directly or indirectly holds Shares with a nominal value representing less than 7.5% of the Share Capital and (iii) TCV if it directly or indirectly holds Shares with a nominal value representing less than 7.5% of the Share Capital.

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	12

	9.	 FURTHER PROVISIONS 

 

	9.1.	 Obligations of Parties 

The obligations of the Parties under this Agreement are several and not joint. The Parties agree that they do not form a simple partnership in
the sense of articles 530 et seq. of the Swiss Code of Obligations and waive the application of such provisions to the extent possible. In particular, no Party shall have the right to act on behalf or in the name of the other Party, unless
explicitly set forth otherwise herein. Additionally, the Parties under this Agreement do not constitute a “group” within the meaning of Rule 13d-5 under the Exchange Act. Nothing contained in this
Agreement, any of the other organizational documents and no action taken by any Party pursuant to this Agreement shall be deemed to constitute or to create a presumption by any parties that the Parties to this Agreement are in any way acting in
concert or as a “group” (or a joint venture, partnership or association), and each of the Company and the Parties agree to not assert any such claim with respect to such obligations or the transactions contemplated by this Agreement or the
other organizational documents. 
  

	9.2.	 Costs and expenses 

Each Party shall pay its own costs and expenses (including, but not limited to, all legal, accounting and advisory fees), as well as any taxes
or other charges which might become due in connection with, this Agreement, any agreements provided for the performance of this Agreement or any agreements provided for herein and the transactions contemplated hereby and thereby. 

 

	9.3.	 Entire Agreement 

This Agreement constitutes the entire Agreement between the Parties with respect to the subject matter of this Agreement and supersedes all
former agreements between the Parties, if any. 
  

	9.4.	 Notices 

All notices required under this Agreement shall be given in the English language and in writing (by registered mail, courier or e-mail (to be confirmed in writing by registered mail in matters other than routine administrative matters) to the following addresses until any changes are notified accordingly: 

 

	 	—	 Carsten Koerl: 

  

			
	 E-Mail:
	  	c.koerl@sportradar.com
	 Address:
	  	 Steinweg 3c
 9052 Niederteufen

Switzerland

 with copy to: Dr Thomas Talos 
  

			
	 E-Mail:
	  	talos@brandltalos.com
	 Address:
	  	 c/o BRANDL TALOS Rechtsanwälte GmbH

Mariahilfer Straße 116
 1070 Vienna,
Austria

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	13

	 	—	 CPPIB: 

  

			
	 E-Mail:
	  	hlalani@cppib.com and legalnotice@cppib.com
	 Address:
	  	 Canada Pension Plan Investment Board, 40 Portman

Square, 2nd Floor, London
 W1H 6LT, United Kingdom

Attention: Hafiz Lalani

  

	 	 	 with copy to: David Higgins 

 

			
	 E-Mail:
	  	david.higgins@kirkland.com
	 Address:
	  	 Kirkland & Ellis International LLP, 30 St Mary Axe,

EC3A 8AF, London, United Kingdom

  

	 	—	 TCV: 

  

			
	 E-Mail:
	  	legal@tcv.com
	 Address:
	  	 250 Middlefield Road
 Menlo Park, CA 94025
US
 Attention : General Counsel

 with copy to: Mark Brod 
  

			
	 E-Mail:
	  	mbrod@stblaw.com
	 Address:
	  	 c/o Simpson Thacher & Bartlett LLP

425 Lexington Avenue
 New York, NY 10017

  

	 	 	 with copy to: Naveed Anwar 

 

			
	 E-Mail:
	  	naveed.anwar@stblaw.com
	 Address:
	  	 c/o Simpson Thacher & Bartlett LLP

2475 Hanover Street
 Palo Alto, CA 94304

  

	9.5.	 Assignment 

  

	 	(a)	 Subject to the terms set forth in this Agreement, no Party shall assign its rights or obligations hereunder
without a prior written approval of the other Parties. 

  

	 	(b)	 Notwithstanding the previous paragraph, each Party shall have the right to transfer its Shares (in whole or in
part) to an Affiliate; provided that such Affiliate declares unconditional accession to this Agreement and further provided that the transferring Party continuous to be a Party and co-obligor (on a joint and
several basis together with the acceding Affiliate) under this Agreement. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	14

	9.6.	 Amendments 

No provision of this Agreement (including this provision) may be changed, waived, discharged or discontinued, except by an instrument in
writing signed by the Parties hereto. 
  

	9.7.	 Waiver 

  

	 	(a)	 Performance of any obligation required of a Party may be waived only by a written waiver signed by the other
Parties, and such waiver shall be effective only with respect to the specific obligation described. The waiver by the other Parties of a breach of any provision of this Agreement by the violating Party shall not operate or be construed as a waiver
of any subsequent breach of the same provision or another provision of this Agreement. 

  

	 	(b)	 The failure by a Party to insist on any occasion upon the performance of the terms, conditions and provisions
of this Agreement, shall not thereby act as a waiver of such breach or acceptance of any variation. 

  

	9.8.	 Severability 

If any of the provisions this Agreement shall be or become void or be held invalid, all other provisions shall remain in full force and effect
and the void and invalid provisions shall be forthwith replaced by other provisions to be agreed upon by the Parties valid in form and substance and which shall accomplish as nearly as possible the purpose and intent of the void or invalid
provisions in due course. 
  

	9.9.	 Confidentiality 

Each Party to this Agreement agrees that Confidential Information furnished and to be furnished to it has been and may in the future be made
available in connection with such Party’s investment and ownership of Shares in the Company. Each Party agrees that it shall use, and that it shall direct any person to whom Confidential Information is disclosed pursuant to the below to use,
the Confidential Information only in connection with its investment in the Company and in connection with its ownership of Shares of the Company and not for any other purpose (including to disadvantage competitively the Company). Each Party further
acknowledges and agrees that it shall not disclose any Confidential Information to any person, except that Confidential Information may be disclosed: 
  

	 	(a)	 to such Party’s Affiliates and its and their representatives or professional advisers in the normal course
of the performance of their duties or, in connection with such credit arrangement, to any financial institution or financing party providing, or potentially providing, credit to such Party (or its Affiliates); 

 

	 	(b)	 for purposes of reporting to its, or its Affiliates, stockholders and direct and indirect (current or
prospective) equity holders and limited partners, the performance of the Company (or otherwise in connection with customary fundraising, marketing, information or reporting activities of such persons) and for purposes of including applicable
information in financial statements to the extent required by applicable law or applicable accounting standards; 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	15

	 	provided that, with respect to the immediately preceding clauses (a) and (b), any such persons receiving Confidential Information shall be informed by the Party of the Confidential Information, such
person shall agree and be obligated to keep such information confidential in accordance with the provisions of this Agreement and any Party disclosing such Confidential Information shall be liable for any unauthorized disclosures of such
Confidential Information in violation of this Clause 9.9 by any such persons; 

  

	 	(c)	 to any person to whom such Party is contemplating a bona fide transfer of its Shares; provided that,
such Transfer would not be in violation of the provisions of this Agreement, the Company’s organizational documents and such potential transferee is advised of the confidential nature of such information and agrees to be bound by a
confidentiality agreement consistent with this Clause 9.9 and any Party disclosing such Confidential Information will be liable for any breaches of this Agreement by any such persons; 

 

	 	(d)	 to any regulatory authority, recognized stock exchange or rating agency to which the Party or any of its
Affiliates is subject or with which it has regular dealings (including in connection with its holding of the Shares); provided that, such authority, stock exchange or agency is advised of the confidential nature of such information;

  

	 	(e)	 to the extent related to the tax treatment and tax structure of the transactions contemplated by this Agreement
(including all materials of any kind, such as opinions or other tax analyses that the Company, its Affiliates or its representatives have provided to such Party relating to such tax treatment and tax structure); provided that the foregoing
does not constitute an authorization to disclose the identity of any existing or future party to the transactions contemplated by this Agreement or their Affiliates or Representatives, or, except to the extent relating to such tax structure or tax
treatment, any specific pricing terms or commercial or financial information; 

  

	 	(f)	 if the prior written consent of the other Parties to this Agreement and the Board shall have been obtained;

  

	 	(g)	 to the extent required by applicable law or any governmental body (including complying with any oral or written
questions, interrogatories, requests for information or documents, subpoena, civil investigative demand or similar process to which a Party is subject) provided that such Party agrees to give the Company prompt notice of such request(s), to
the extent practicable and permitted by law, so that the Company may seek an appropriate protective order or similar relief (and the Party shall cooperate with such reasonable efforts by the Company (at the expense of the Company), and shall in any
event make only the minimum disclosure required by such law); or 

  

	 	(h)	 if and to the extent the information is or becomes publicly available (other than by breach of this Agreement).

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	16

	9.10.	 Counterparts 

This Agreement may be executed in counterparts (including by fax or scanned PDF copy), each of which shall be deemed an original but all of
which together shall constitute one single agreement. 
  

	10.	 GOVERNING LAW AND JURISDICTION 

 

	 	(a)	 This Agreement, and all claims or causes of action based upon, arising out of, or related to this Agreement or
the transactions contemplated hereby, shall be governed by, and construed in accordance with, the laws of Switzerland, without giving effect to principles or rules of conflict of laws to the extent such principles or rules would require or permit
the application of laws of another jurisdiction. 

  

	 	(b)	 Any dispute, controversy or claim arising out of or relating to this Agreement, including any question
regarding its conclusion, existence, validity, invalidity, breach, amendment or termination (each, a “Dispute”), shall be finally resolved by arbitration under Rules of Arbitration of the International Chamber of Commerce (the
“ICC”) in force at the time of such submission (the “Rules”). The Rules are deemed to be incorporated by reference into this Agreement except: (i) that any provision of such Rules relating to the appointment of
an emergency arbitrator shall be excluded in its entirety; and (ii) as may be agreed by the Parties. 

  

	 	(c)	 The number of arbitrators shall be three. The Claimant(s) shall nominate one arbitrator in the Request for
Arbitration. The Respondent(s) shall nominate one arbitrator in the Answer to the Request. The two party-nominated arbitrators will then attempt to agree for a period of 30 days, in consultation with the parties to the arbitration, upon the
nomination of a third arbitrator to act as president of the tribunal, barring which the International Court of Arbitration of the ICC shall select the third arbitrator (or any arbitrator that Claimant(s) or Respondent(s) shall fail to nominate in
accordance with the foregoing). 

  

	 	(d)	 The seat of arbitration shall be Zurich, Switzerland. The language of the arbitration shall be English.

  

	 	(e)	 The arbitral proceedings shall be subject to the provisions of Chapter 12 of the Swiss Private International
Act, to the exclusion of the Third Part of the Swiss Code of Civil Procedure. 

  

	 	(f)	 The Parties shall maintain strict confidentiality with respect to all aspects of the arbitration and shall not
disclose the existence of the arbitration, the arbitral proceedings, the submissions or the decisions made by the arbitral tribunal, including its awards to any non-parties or
non-participants without the prior written consent of all parties to the arbitration, except to the extent: (i) required by law and applicable internal reporting requirements; or (ii) necessary to
recognize, confirm or enforce the final award in the arbitration. 

  

	 	(g)	 The Parties hereby agree that, in the event of a dispute relating to any matter contained both in this
Agreement and in the Articles, the provisions of this Agreement will prevail and, in particular, the provisions of this Clause 10 shall take precedence over the dispute resolution provisions in the Articles. 

[Signature on the next pages] 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	17

 Signatures 
  

							
	Place, Date: St. Gallen, 07.09.2021	 		 	
			
		 		 	/s/ Carsten Koerl
		 		 	Carsten Koerl

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	18

							
	Place, Date: London, 07.09.2021	 		 	CPP Investment Board Europe S.à r.l.
			
		 		 	/s/ Jean-Christophe Gladek
		 		 	Name: Jean-Christophe Gladek
		 		 	Title: Class A manager
			
		 		 	/s/ Florenta Udescu
		 		 	 Name: Florenta Udescu

		 		 	 Title: Class B manager

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	19

							
	Place, Date: Luxembourg, 07.09.2021	 		 	TCV Luxco Sports S.à r.l.
				
		 		 		 	/s/ Emilie Guirimand
		 		 		 	Name: Emilie Guirimand
		 		 		 	

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	20

 Solely with respect to (i) rights allocated to it and (ii) obligations (a) expressly undertaken by
it and (b) which it can fulfil pursuant to applicable laws: 
  

							
	Place, Date: St. Gallen, 07.09.2021	 		 	Sportradar Group AG
			
		 		 	/s/ Carsten Koerl
		 		 	 Carsten Koerl

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	21

 Solely with respect to (i) rights allocated to it and (ii) obligations (a) expressly undertaken by
it and (b) which it can fulfil pursuant to applicable laws: 
  

							
	Place, Date: London, 7/9/21	 		 	Blackbird Holdco Ltd.
			
		 		 	/s/ Hafiz Lalani
		 		 	 Name: Hafiz Lalani

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	22

 EXHIBIT A: CATEGORY 2 MATTERS RESERVED SOLELY FOR THE BOARD 

The following matters are duties that remain with the Board. Pursuant to the terms of this Agreement, the Founder shall not convene an extraordinary
shareholders’ meeting to remove Board Members that have voted against the proposal of the Founder with respect to the following matters: 
  

	1.	 (A) acquisition of any company, business or assets (including real estate) (the “M&A
Activity”) in a financial year with a value of (i) above USD 150’000’000 or (ii), if lower, more than 3% of the Company’s total market capitalization as of the date of the signing of the acquisition and (B) any
M&A Activity resulting in the Group spending more than USD 250’000’000 for M&A Activities not previously approved by the Board in any consecutive period of 24 months; 

 

	2.	 disposal or divestiture of Company’s assets outside the ordinary course of business;

  

	3.	 incurrence of individual credit lines or indebtedness (subject to board-approved delegation of authority);

  

	4.	 the issuance of public bonds, debentures and similar public instruments; 

 

	5.	 the issuance of shares or other securities of the Company or any instruments convertible or exchangeable into
shares or other securities of the Company (but excluding issuances related to share option schemes); 

  

	6.	 proposing dividends for approval at the shareholders’ meetings; 

 

	7.	 dismiss and/or replace the CEO for Good Cause; 

 

	8.	 executive compensation matters involving executive officers named in the registration statement as filed with
the SEC; 

  

	9.	 (A) renewal and amendment of sport rights contracts existing as of the date of this Agreement if (i) the
sport rights contract shall be renewed at conditions that are substantially less favorable to the Group than those of the existing contract (provided that an increase in expenses shall not be relevant if lit (ii) does not apply) or
(ii) the aggregate expenses in relation to the renewed contract are increased by either (x) 12% or more of the aggregated expenses under the existing contract or (y) USD 300,000,000.00 or more and (B) conclusion and material
amendments of new sports rights contracts with rightholders which, including their affiliates, are not suppliers of the Group as of the date of this Agreement (the “New Partners”) with aggregate expenses of
USD 100’000’000 or more; 

  

	10.	 Company share repurchases; 

 

	11.	 annual and long-term shareholder guidance; 

 

	12.	 the initiation and settlement of judicial and administrative proceedings and disputes exceeding USD
50’000’000 in dispute value; 

  

	13.	 secondary listing or delisting from a national securities exchange; 

 

	14.	 related party transactions between any member of the Group (on one hand) and any Shareholder (or any of its
Affiliates (other than Group members)); 

  

	15.	 material change in accounting policies or principles; 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	23

	16.	 implementing, amending or terminating employee participation schemes (including determining the total amount
(or total number of securities) available for allocation thereunder) provided that the allocation of any rewards thereunder shall not constitute a Category 2 Matter; 

 

	17.	 any amendment to or termination of, or the exercise of the call option or exercise of any other discretion of
the Company under, the Conversion Agreement; and 

  

	18.	 any amendment to the Organizational Regulations. 

 

	

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	24

 EXHIBIT B: CATEGORY 1 MATTERS FOUNDER ENTITLED TO INSTRUCT THE BOARD 

The following matters are duties that remain with the Board. However, pursuant to the terms of this Agreement, the Founder shall be allowed to convene an
extraordinary shareholders’ meeting to remove Board Members that have voted against the proposal of the Founder in relation to the following matters: 
  

	1.	 matters which are reserved to the Board under Swiss Law or the Articles (including topics covered under
Exhibit C) other than the matters listed in Exhibit A; 

  

	2.	 approval of the annual group operating budget and the annual capital budget; 

 

	3.	 the appointment and dismissal of the CEO of the Company, except for the dismissal and/or replacement of the CEO
for Good Cause which constitutes a Category 2 Matter; 

  

	4.	 renewal of existing sports rights contracts and conclusion of sport rights contracts with New Partners, in each
case with aggregate expenses between USD 25’000’000 and USD 100’000’000; and 

  

	5.	 annual capital commitments over USD 25’000’000 (not included in the annual group operating budget or
the annual capital budget). 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	25

 EXHIBIT C: NON-DELEGABLE ITEMS OF THE BOARD UNDER SWISS LAW

 The following items are, according to Swiss law non-delegable duties of the Board of the Company: 

 

	1.	 the overall management of the Company and the issuing of all necessary directives; 

 

	2.	 determination of the Company’s organization; 

 

	3.	 the organization of the accounting, financial control and financial planning systems as required for management
of the Company; 

  

	4.	 the appointment and dismissal of persons entrusted with managing and representing the Company;

  

	5.	 overall supervision of the persons entrusted with managing the Company, in particular with regard to compliance
with the law, the Articles, Organizational Regulations and directives; 

  

	6.	 compilation of the annual report, preparation for the general meeting of the shareholders, the compensation
report and implementation of its resolutions; and 

  

	7.	 notification of the court in the event that the Company is over-indebted. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	26

 EXHIBIT D: DELEGATION TO CEO 

All other matters relating to the management of the business not reserved for the Board by (i) the Organizational Regulations, (ii) the Articles or
(iii) Swiss law (i.e., Exhibit C), shall be delegated to the CEO. 
 The CEO shall be free to act in accordance with the budget approved by the
Board. 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	27

 ANNEX 3.6(A): MANAGEMENT OF THE COMPANY 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	28

 ANNEX 3.7(A): ARTICLES 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	29

 ANNEX 3.7(D): ORGANIZATIONAL REGULATIONS 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	30

 ANNEX 4(B): CONVERSION AGREEMENT 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	31

 ANNEX 5: REGISTRATION RIGHTS AGREEMENT 

  

			
	Shareholders’ Agreement – Sportradar Group AG	  	32EX-4.10

 Exhibit 4.10 

EXECUTION VERSION 

CLASS A ORDINARY SHARES PURCHASE AGREEMENT 

This Class A Ordinary Shares Purchase Agreement (“Agreement”) is made as of September 7, 2021 (the “Effective
Date”), by and among Sportradar Group AG, a Swiss stock corporation (Aktiengesellschaft) organized under the laws of Switzerland (the “Company”), and the investors listed on Schedule A hereto (each, an
“Investor” and collectively, the “Investors”). 
 RECITALS 

A. The Investors desire to purchase from the Company, and the Company desires to sell and transfer to the Investors Class A ordinary shares of the
Company, each having a nominal value of CHF 0.10 (the “Class A Ordinary Shares”), in return for the aggregate sum of $158,999,998.06, in a private placement that shall take place concurrently with the
Company’s initial public offering of Class A Ordinary Shares (the “IPO”) on the terms and subject to the conditions set forth in this Agreement (the “Financing”). 

B. The parties hereto have executed this Agreement on the Effective Date, which is prior to the effectiveness of the registration statement on Form F-1 filed by the Company with the Securities and Exchange Commission (the “SEC”) for the IPO. 
 C.
The closing of the Financing shall take place concurrently with the closing of the IPO (such time, the “IPO Closing Time”) and at the price per share equal to the initial public offering price per share that the Class A
Ordinary Shares are sold to the public in the IPO (before any underwriting discounts or commissions) (the “IPO Price”), as set forth on the cover of the final prospectus filed with the SEC. 

D. In order to effect the IPO, the Company shall enter into an Underwriting Agreement (the “Underwriting Agreement”) and a
Subscription Agreement in each case with J.P. Morgan Securities LLC, Morgan Stanley & Co. LLC, Citigroup Global Markets Inc. and UBS Securities LLC, as representatives of the several underwriters named therein (the
“Underwriters”). 
 AGREEMENT 

The parties agree as follows: 
  

	1.	 Purchase and Sale of Class A Ordinary Shares. 

 

	1.1	 Sale and Issuance of Class A Ordinary Shares. The Company agrees to issue by way of a
capital increase and sell to the Investors, and the Investors agree to purchase from the Company Class A Ordinary Shares, in the aggregate sum of $158,999,998.06 (the “Investment Amount”) at the IPO Price per Class A
Ordinary Share pursuant to a private placement exempt from registration under the Securities Act of 1933, as amended (the “Securities Act”), in accordance with Rule 506 of Regulation D promulgated under the Securities Act. The
number of Class A Ordinary Shares to be sold by the Company and purchased by the Investors hereunder (the “Shares”) shall equal the number of Class A Ordinary Shares determined by dividing the Investment Amount by the IPO
Price (rounded down to the nearest whole Class A Ordinary Share). The Company shall issue the Shares by way of a capital increase whereby the Company shall cause Sports Data AG, following the IPO an indirectly wholly-owned subsidiary of the
Company, to subscribe for the Shares and cause the transfer to the Investors thereafter. 

  

	1.2	 Payment of the purchase price (which shall be equal to the total number of Shares to be purchased by the
Investors, as calculated pursuant to the second preceding sentence, multiplied by the IPO Price) for the Shares (the “Purchase Price”) shall be made at the Closing (as defined below) by wire transfer of immediately available funds
to the account specified in writing by the Company to the Investors, subject to the satisfaction of the conditions set forth in this Agreement. Payment of the Purchase Price for the Shares shall be made against delivery to the Investors of the
Shares within two business days following payment of the Purchase Price (unless the settlement process takes longer notwithstanding all reasonable efforts by the Company to complete

	 	
the same, in which case the Company will provide evidence to the Investors that the settlement process has commenced and provide same-day updates on the
settlement process to an Investor upon its request and in any case complete settlement by the fifth business day following payment of the Purchase Price), which Shares shall be uncertificated and shall be registered in the name of the applicable
Investor on the books of the Company by American Stock & Transfer, LLC, the Company’s transfer agent. No later than two days prior to the Closing, the Investors may (in their discretion, and if they so agree amongst themselves) deliver
to the Company an updated Schedule A, setting forth the number of Shares to be purchased by each Investor and the corresponding portion of the Purchase Price to be paid by each such Investor in accordance with the terms of this Agreement.

  

	1.3	 Closing. The closing of the sale of the Shares and payment of the Purchase Price (the
“Closing”) will take place remotely via the exchange of documents and signatures after the satisfaction or waiver of each of the conditions set forth in Section 4 and Section 5
(other than those conditions that by their nature are to be satisfied at the Closing, but subject to the fulfillment or waiver of those conditions). 

  

	2.	 Representations and Warranties of the Company. 

The Company hereby represents and warrants to the Investors that the following representations are true and correct as of the date hereof and as of the Closing
(except to the extent any such representations and warranties expressly relate to an earlier date, in which case such representations and warranties are true and correct as of such earlier date). 

2.1 Organization, Valid Existence and Qualification. The Company is a corporation duly organized and validly existing under the laws of Switzerland and
has all requisite corporate power and authority to carry on its business as currently conducted. The Company is duly qualified to transact business as a foreign corporation in each jurisdiction in which it conducts its business, except where failure
to be so qualified could not reasonably be expected to result, either individually or in the aggregate, in a material adverse effect on the Company’s financial condition, business or operations. 

2.2 Registration Statement. The Registration Statement and any prospectus contained therein will not, as of the filing date of such Registration
Statement, contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading.
“Registration Statement” means the registration statement on Form F-1 (File No. 333-258882), including any prospectus filed pursuant to Rule 424
under the Securities Act, and any free writing prospectuses, relating to the IPO. 
 2.3 Authorization. All corporate action on the part of the
Company, its officers, directors and shareholders necessary for the authorization, execution and delivery of this Agreement, the performance of all obligations of the Company hereunder, and the authorization, issuance, sale and delivery of the
Shares, has been taken or will be taken prior to the Closing, and this Agreement constitutes the valid and legally binding obligation of the Company, enforceable in accordance with its terms, except (a) as limited by applicable bankruptcy,
insolvency, reorganization, moratorium, and other laws of general application affecting enforcement of creditors’ rights generally, and (b) as limited by laws relating to the availability of specific performance, injunctive relief or other
equitable remedies. 
 2.4 Valid Issuance of Shares. The Shares that are being purchased by the Investors hereunder, when issued, sold and delivered
in accordance with the terms of this Agreement for the consideration expressed herein, will be duly and validly issued, fully paid, non-assessable (i.e., no further contributions in respect thereof will be
required to be made to the Company by the holders thereof, by the sole reason of their being a holder of Class A Ordinary Shares) and will be transferred to the Investors free of liens, encumbrances and restrictions on transfer other than
(a) restrictions on transfer under this Agreement and under applicable state and federal securities laws, (b) restrictions on transfer under the lock-up agreement entered into by the Investors for
the benefit of the Underwriters in the IPO, (c) restrictions on the voting rights and registration as shareholders as laid out in our Amended Articles (as defined in the Registration Statement) and (d) any liens, encumbrances or
restrictions on transfer that are created or imposed by the Investors. Subject in part to the truth and accuracy of the Investors’ representations set forth in Section 3 of this Agreement, the offer, sale and issuance
of the Shares as contemplated by this Agreement are exempt from the registration requirements of applicable state and federal securities laws. 

  
 2 

 2.5 Non-Contravention. No consent, approval, order or
authorization of, or registration, qualification, designation, declaration or filing with, any federal, state or local governmental authority on the part of the Company is required in connection with the consummation of the sale and issuance of
Shares contemplated by this Agreement, except for the filing of notices of the sale of Shares pursuant to Regulation D promulgated under the Securities Act and applicable state securities laws. The execution, delivery and performance of this
Agreement and the consummation of the transactions contemplated hereby will not result in any such violation or constitute, with or without the passage of time and giving of notice, (a) a default in any material respect of any such instrument,
judgment, order, writ or decree, (b) any violation of the provisions of the organizational documents of the Company, or (c) an event that results in the creation of any lien, charge or encumbrance upon any assets of the Company or the
suspension, revocation, impairment, forfeiture, or nonrenewal of any material permit, license, authorization or approval applicable to the Company, in each case, which could reasonably be expected to result, either individually or in the aggregate,
in a material adverse effect on the Company’s financial condition, business or operations. 
 2.6 Assuming the accuracy of the representations and
warranties of the Investors set forth in Section 3, no registration under the Securities Act is required for the offer and sale of the Shares by the Company to the Investors. No consent, approval, order or authorization of, or registration,
qualification, designation, declaration or filing with, any governmental authority is required on the part of the Company in connection with such offer and sale of the Shares contemplated by this Agreement, except for filings pursuant to applicable
state securities laws. 
 2.7 Other than the Underwriting Agreement, the Company has not entered into any side letter or similar agreement with any
subscriber or investor in connection with a direct or indirect investment in the Company on terms with respect to the purchase of Class A Ordinary Shares more favorable to such subscriber or investor than the terms of this Agreement. 

2.8. Swiss Federal Stemp Taxes. The issuance and delivery of the (newly created) Class A ordinary shares to the Investors at the IPO Price is not
subject to Swiss Federal Securities Transfer Stamp Tax (Umsatzabgabe). The subsequent purchase or sale of Class A ordinary shares, whether by Swiss resident individuals who hold their shares as private assets, Swiss resident private
individuals who, for income tax purposes, are classified as “professional securities dealers” for reasons of, inter alia, frequent dealing, or leveraged investments, in shares and other securities or shareholders who are not resident in
Switzerland for tax purposes, and who, during the respective taxation year, have not engaged in a trade or business carried on through a permanent establishment with fixed place of business situated in Switzerland for tax purposes, and who are not
subject to corporate or individual income taxation in Switzerland for any other reason, may be subject to a Swiss federal securities transfer stamp tax at a current rate of up to 0.15%, calculated on the purchase price or the sale proceeds,
respectively, if (i) such transfer occurs through or with a Swiss or Liechtenstein bank or by or with involvement of another Swiss securities dealer as defined in the Swiss federal stamp tax act and (ii) no exemption applies. 

 

	3.	 Representations and Warranties of the Investors. 

Each Investor, severally and not jointly, hereby represents and warrants to the Company that the following representations are true and correct as of the date
hereof and as of the Closing (except to the extent any such representations and warranties expressly relate to an earlier date, in which case such representations and warranties are true and correct as of such earlier date). 

3.1 Organization, Good Standing and Qualification. The Investor has been duly incorporated or organized, as the case may be, and is validly existing
and in good standing (to the extent the concept of good standing or an equivalent concept is applicable in such jurisdiction) under the laws of its jurisdiction of incorporation or organization, and is duly qualified to do business and is in good
standing (to the extent the concept of good standing or an equivalent concept is applicable in such jurisdiction) in each jurisdiction in which the Investor does business except where failure to be so qualified could not reasonably be expected to
result, either individually or in the aggregate, in a material adverse effect on the Investor’s ability to consummate the transactions contemplated by this Agreement. 

3.2 Authorization. The Investor has all requisite power and authority to enter into this Agreement and this Agreement constitutes its valid and legally
binding obligations, enforceable in accordance with its terms except (a) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, and other laws of general application affecting enforcement of creditors’ rights
generally, and (b) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies. 

  
 3 

 3.3 Purchase Entirely for Own Account. This Agreement is made with the Investor in reliance upon the
Investor’s representations to the Company, which by the Investor’s execution of this Agreement the Investor hereby confirms, that the Shares acquired by the Investor hereunder will be acquired for investment for the Investor’s own
account, not as a nominee or agent, and not with a view to the resale or distribution of any part thereof, and that the Investor has no present intention of selling, granting any participation in, or otherwise distributing the same, except as
permitted by applicable federal or state securities laws. By executing this Agreement, the Investor further represents that the Investor does not have any contract, undertaking, agreement or arrangement with any person to sell, transfer or grant
participation rights to such person or to any third person, with respect to any of the Shares. 
 3.4 No Solicitation. At no time was the Investor
presented with or solicited by any publicly issued or circulated newspaper, mail, radio, television or other form of general advertising or solicitation in connection with the offer, sale and purchase of the Shares. 

3.5 Access to Information. The Investor has received or has had access to all the information it considers necessary or appropriate to make an informed
investment decision with respect to the Shares to be purchased by the Investor under this Agreement. The Investor further has had an opportunity to ask questions and receive answers from the Company regarding the terms and conditions of the offering
of the Shares. The foregoing, however, does not in any way limit or modify the representations and warranties made by the Company in Section 2. 

3.6 Investment Experience. The Investor understands that the purchase of the Shares involves substantial risk. The Investor has experience as an
investor in securities of companies in the development stage and acknowledges that the Investor is able to fend for itself, can bear the economic risk of the Investor’s investment in the Shares, including a complete loss of the investment, and
has such knowledge and experience in financial or business matters that the Investor is capable of evaluating the merits and risks of this investment in the Shares and protecting its own interests in connection with this investment. The Investor
represents that the office in which its investment decision was made is located at the address set forth in Section 7.6. 
 3.7
Accredited Investor. The Investor understands the term “accredited investor” within the meaning of Rule 501 of Regulation D promulgated under the Securities Act and is an “accredited investor” for the purposes of acquiring
the Shares to be purchased by the Investor under this Agreement. 
 3.8 Restricted Securities. The Investor understands that the Shares are
characterized as “restricted securities” under the Securities Act inasmuch as they are being acquired from the Company in a transaction not involving a public offering and that under the Securities Act and applicable regulations thereunder
such securities may be resold without registration under the Securities Act only in certain limited circumstances. The Investor represents that the Investor is familiar with Rule 144 of the Securities Act, as presently in effect, and understands the
resale limitations imposed thereby and by the Securities Act. 
 3.9 Legends. The Investor understands that the book-entry account evidencing the
Shares may bear one or all of the following legends (or substantially similar legends): 
 THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER
THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”), OR UNDER THE SECURITIES LAWS OF APPLICABLE STATES. THESE SECURITIES ARE SUBJECT TO RESTRICTIONS ON TRANSFERABILITY AND RESALE AND MAY NOT BE TRANSFERRED OR RESOLD EXCEPT AS PERMITTED
UNDER THE ACT AND APPLICABLE STATE SECURITIES LAWS, PURSUANT TO REGISTRATION OR EXEMPTION THEREFROM. INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR THE FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME. THE ISSUER OF
THESE SECURITIES MAY REQUIRE AN OPINION OF COUNSEL IN FORM AND SUBSTANCE SATISFACTORY TO THE ISSUER TO THE EFFECT THAT ANY PROPOSED TRANSFER OR RESALE IS IN COMPLIANCE WITH THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS 

THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO A 180 DAY LOCK-UP AGREEMENT EXECUTED BY THE ORIGINAL HOLDER OF THESE
SHARES, A COPY OF WHICH MAY BE OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. AS A RESULT OF SUCH AGREEMENT, THESE SHARES MAY NOT BE TRADED FOR A PERIOD OF TIME AFTER THE DATE OF THE UNDERWRITING AGREEMENT EXECUTED IN CONNECTION WITH THE INITIAL
PUBLIC OFFERING OF THE CLASS A ORDINARY SHARES OF THE ISSUER HEREOF. SUCH RESTRICTION IS BINDING ON TRANSFEREES OF THESE SHARES. 

  
 4 

 3.10 No Brokers. The Investor has not incurred, and will not incur in connection with the purchase of
the Shares, any brokerage or finders’ fees, or agents’ commissions or similar liabilities. 
 3.11 Market
Stand-Off Agreement; Lock-Up Agreement. The Investor hereby agrees that it shall not sell or otherwise transfer or dispose of the Shares, other than to donees,
partners or Affiliates (as defined below) of the Investor who agree to be similarly bound, for up to 180 days following the effective date of the IPO. In order to enforce this covenant, the Company shall have the right to place restrictive legends
on the book-entry accounts representing the Shares and to impose stop transfer instructions with respect to the Shares until the end of such period. The provisions of this Section 3.11 shall not apply to Class A Ordinary Shares acquired in
market purchases following the IPO. In addition, the Investor hereby confirms that it has executed and delivered to the Underwriters the lock-up agreement provided by the Company (the “Lock-Up Agreement”). The Lock-Up Agreement is in full force and effect, and following the consummation of the transactions contemplated by this Agreement will remain
in full force and effect, including with respect to the Shares. For purposes of this Agreement, the term “Affiliates” means any individual or entity that directly or indirectly controls, is controlled by, or is under common control with
the individual or entity in question. 
  

	4.	 Conditions to the Investors’ Obligations at Closing. 

The obligations of the Investors to consummate the Closing are subject to the fulfillment or waiver, on or by the Closing, of each of the following conditions,
which waiver may be given by written communication to the Company: 
 4.1 Representations and Warranties. Each of the representations and warranties
of the Company contained in Section 2 (a) that are not qualified as to materiality or material adverse effect shall be true and accurate in all material respects on and as of the Closing with the same force and effect as if
they had been made at the Closing, except for those representations and warranties that address matters only as of a particular date (which shall remain true and correct as of such particular date), and (b) that are qualified as to materiality
or material adverse effect shall be true and accurate in all respects on and as of the Closing with the same force and effect as if they had been made at the Closing, except for those representations and warranties that address matters only as of a
particular date (which shall remain true and correct as of such particular date). 
 4.2 Performance. The Company shall have performed and complied
in all material respects with all agreements, obligations and conditions contained in this Agreement that are required to be performed or complied with by it on or before the Closing and shall have obtained all approvals, consents and qualifications
necessary to complete the purchase and sale described herein. 
 4.3 IPO. The Registration Statement shall have been declared effective by the SEC.
The Underwriters shall have purchased, concurrently with the purchase of the Shares by the Investors hereunder, the Underwritten Shares (as defined in the Underwriting Agreement) at the IPO Price (less any underwriting discounts or commissions).

 4.4 Qualifications. All authorizations, approvals, waiting period expirations or terminations, or permits, if any, of any governmental authority
or regulatory body of the United States or of any state that are required in connection with the lawful issuance and sale of the Shares pursuant to this Agreement shall be duly obtained and effective as of the Closing, other than (a) the filing
pursuant to Regulation D, promulgated under the Securities Act, and (b) the filings required by applicable state “blue sky” securities laws, rules and regulations. 

4.5 Nasdaq. No suspension of the qualification of the Shares for offering or sale or trading under The Nasdaq Global Select Market (“Nasdaq”)
rules, or initiation or threatening of any proceedings for any of such purposes, shall have occurred and the Shares shall have been approved for listing on Nasdaq, subject to official notice of issuance. 

4.6 Absence of Injunctions and Decrees. During the period from the Effective Date to immediately prior to the Closing, no governmental authority of
competent jurisdiction shall have enacted, issued, promulgated, enforced or entered any decision, injunction, decree, ruling, law or order enjoining or otherwise prohibiting or making illegal the consummation of the transactions contemplated at the
Closing. 

  
 5 

	5.	 Conditions to the Company’s Obligations at Closing. 

The obligations of the Company to the Investors to consummate the Closing are subject to the fulfillment, on or by the Closing, of each of the following
conditions, which waiver may be given by written communication to the Investors: 
 5.1 Representations and Warranties. The representations and
warranties of the Investors contained in Section 3 shall be true and accurate in all material respects on and as of the Closing with the same force and effect as if they had been made at the Closing, except for those
representations and warranties that address matters only as of a particular date (which shall remain true and correct as of such particular date). 
 5.2
Performance. The Investors shall have performed and complied in all material respects with all agreements, obligations and conditions contained in this Agreement that are required to be performed or complied with by the Investors on or before
the Closing and shall have obtained all approvals, consents and qualifications necessary to complete the purchase and sale described herein. 
 5.3
IPO. The Registration Statement shall have been declared effective by the SEC. The Underwriters shall have purchased the Underwritten Shares at the IPO Price (less any underwriting discounts or commissions). 

5.4 IPO Lock-Up. The Investors shall have signed the Lock-Up Agreement
in the form previously agreed upon by the Investors and the Underwriters. The Shares shall be subject to the terms of the Lock-Up Agreement. 

5.5 Absence of Injunctions and Decrees. During the period from the Effective Date to immediately prior to the Closing, no governmental authority of
competent jurisdiction, including the commercial register of the Canton of St. Gallen, shall have enacted, issued, promulgated, enforced or entered any decision, injunction, decree, ruling, law or order enjoining or otherwise prohibiting or making
illegal the consummation of the transactions contemplated at the Closing. 
  

	6.	 Registration Rights. 

6.1 Piggyback Rights. If the Company proposes to conduct a registered offering of, or if the Company proposes to file a registration statement under the
Securities Act with respect to the registration of, equity securities, or securities or other obligations exercisable or exchangeable for, or convertible into equity securities, for its own account or for the account of the Significant Shareholders,
other than a registration statement (or any registered offering with respect thereto) (i) filed in connection with any employee share option or other benefit plan, including any registration statement on Form
S-8, (ii) on Form F-4 or S-4 (or similar form that relates to a transaction subject to Rule 145 under the Securities Act or any
successor rule thereto), (iii) for an offering of debt that is convertible into equity securities of the Company, (iv) for a dividend reinvestment plan, or (v) for a Block Trade (as defined below), then the Company shall give written
notice of such proposed offering to all of the Eligible Investors holding Registrable Securities not less than five days before the anticipated filing date of the relevant registration statement or, in the case of an underwritten offering pursuant
to a shelf registration, the applicable “red herring” prospectus or prospectus supplement used for marketing such offering, which notice shall (A) describe the expected amount and type of securities to be included in such offering,
the intended method(s) of distribution, and the name of the proposed managing underwriter or underwriters, if any, in such offering, and (B) offer to all of the Eligible Investors holding Registrable Securities the opportunity to include in
such registered offering such number of Registrable Securities as such Eligible Investors may request in writing within two days after receipt of such written notice (such registered offering, a “Piggyback Registration”, and the
Eligible Investors making such request, the “Requesting Piggyback Holders”). Subject to Section 6.1(1), the Company shall, in good faith, cause such Registrable Securities so requested to be included in
such Piggyback Registration and, if applicable, shall use its commercially reasonable efforts to cause the managing underwriter or underwriters of such Piggyback Registration to permit such Registrable Securities to be included therein on the same
terms and conditions as any similar securities of the Company included in such registered offering and to permit the sale or other disposition of such Registrable Securities in accordance with the intended method(s) of distribution thereof. The
inclusion of any Eligible Investor’s Registrable Securities in a Piggyback Registration shall be subject to such Eligible Investor’s agreement to enter into an underwriting agreement in customary form with the underwriter(s) selected for
such underwritten offering. 
 For purposes hereof: 

“Eligible Investor” means any Investor or Affiliate (as defined below) of such Investor that purchased any Shares pursuant to this Agreement;

 “Significant Shareholders” means shareholders of the Company holding in excess of 5% of the total share capital of the Company; and 

  
 6 

 “Registrable Security” shall mean any of the Class A Ordinary Shares held by the
Eligible Investor other than to the extent: (A) a registration statement with respect to the sale of such securities shall have become effective under the Securities Act and such securities shall have been sold, transferred, disposed of or
exchanged in accordance with such registration statement; (B) such securities shall have ceased to be outstanding; (C) such securities have been sold without registration pursuant to Rule 144 (or any successor rule promulgated thereafter
by the SEC); and (D) such securities have been sold to, or through, a broker, dealer or underwriter in a public distribution or other public securities transaction. 

(1) Reduction of Piggyback Registration. If the managing underwriter or underwriters in an underwritten offering that is to be a Piggyback
Registration, in good faith, advises the Company and the Requesting Piggyback Holders pursuant to this Section 6.1 in writing that the dollar amount or number of Class A Ordinary Shares or other equity securities that
the Company desires to sell, taken together with the Class A Ordinary Shares or other equity securities, if any, as to which registration or a registered offering has been demanded or requested by Requesting Piggyback Holders or Significant
Shareholders exceeds the maximum dollar amount or maximum number of equity securities that can be sold in the underwritten offering without adversely affecting the proposed offering price, the timing, the distribution method, or the probability of
success of such offering (such maximum dollar amount or maximum number of such securities, as applicable, the “Maximum Number of Securities”), then (x) if the registration or registered offering is undertaken for the
Company’s account, the Company shall include in any such registration or registered offering the Class A Ordinary Shares (or other equity securities) in the following order of priority, without exceeding the Maximum Number of Securities:

  

	 	(A)	 first, all Class A Ordinary Shares the Company desires to sell; 

 

	 	(B)	 second, all Class A Ordinary Shares desired to be sold by the Requesting Piggyback Holders and Significant
Shareholders desire to sell. As between the Requesting Piggyback Holders and Significant Shareholders, the remaining Class A Ordinary Shares (or other equity securities) shall be allocated 25% for the Eligible Investors (as between the Eligible
Investors pro rata based on the respective number of Shares that each such Eligible Investor have requested to be included), and 75% for the Significant Shareholders (pursuant to any agreement between them with respect to pro rata cut backs in a
registered offering); 

  

	 	(C)	 third, all other holders so entitled to participate pursuant to any agreement with respect to such rights; and

 (y) if the registration or registered offering is undertaken pursuant to request of a Significant Shareholder the Company shall include
in any such registration or registered offering the Class A Ordinary Shares (or other equity securities) in the order of priority set out in paragraphs (B) and (C) immediately above, without exceeding the Maximum Number of Securities. 

(2) Piggyback Registration Withdrawal. Any Requesting Piggyback Holder shall have the right to withdraw from a Piggyback Registration for any or no
reason whatsoever upon written notification to the Company and the underwriter or underwriters (if any) of its intention to withdraw from such Piggyback Registration prior to the effectiveness of the registration statement filed with the SEC with
respect to such Piggyback Registration or, in the case of a Piggyback Registration pursuant to a shelf registration, the filing of the applicable “red herring” prospectus or prospectus supplement with respect to such Piggyback Registration
used for marketing such transaction. The Company (whether on its own good faith determination or as the result of a request for withdrawal by persons pursuant to separate written contractual obligations) may withdraw a registration statement filed
with the SEC in connection with a Piggyback Registration at any time prior to the effectiveness of such registration statement. The Company shall be responsible for the Registration Expenses incurred in connection with the Piggyback Registration
prior to its withdrawal. 
 (3) Investor Information. Notwithstanding anything in this Section 6 to the contrary, the
Investor may not participate in any underwritten offering pursuant to this Section 6.1 unless the Investor (x) agrees to sell the Investor’s securities on the basis provided in any underwriting arrangements
approved by the Company and (y) completes and executes all customary questionnaires, powers of attorney, indemnities, lock-up agreements, underwriting agreements and other customary documents as may be
reasonably required under the terms of such underwriting arrangements. 

  
 7 

 6.2 Registration Expenses. All Registration Expenses shall be borne by the Company. It is
acknowledged that the Investor shall bear, with respect to the Investor’s Registrable Securities being sold, all underwriters’ commissions and discounts, brokerage fees and the expenses of any legal counsel representing the Investor. For
purposes hereof, “Registration Expenses” shall mean the out-of-pocket expenses of a the relevant registration, including, without limitation, the
following: (A) all registration and filing fees (including fees with respect to filings required to be made with the Financial Industry Regulatory Authority, Inc.) and any national securities exchange on which the Class A Ordinary Shares
are then listed; (B) fees and expenses of compliance with securities or blue sky laws (including reasonable fees and disbursements of outside counsel for the underwriters in connection with blue sky qualifications of Registrable Securities);
(C) printing, messenger, telephone and delivery expenses; (D) reasonable fees and disbursements of counsel for the Company; and (E) reasonable fees and disbursements of all independent registered public accountants of the Company incurred
in connection with such registration. 
 6.3 Block Trades. For purposes hereof, “Block Trade” means an offering not involving a
“roadshow,” commonly known as a “block trade.” Notwithstanding any other provision of this Section 6, at any time and from time to time when an effective registration statement in respect of any Shares
is on file with the SEC, if the Investor wishes to engage in a Block Trade that comprises all the Registrable Securities held by the Investor, then the Investor only needs to notify the Company of the Block Trade at least five business days prior to
the day such offering is to commence and the Company shall use its commercially reasonable efforts to facilitate such Block Trade by providing access to management and assisting with due diligence. Section 6.1 shall not
apply to a Block Trade. The Investor shall have the right to select the placement agents, underwriters or sales agents for such Block Trade (which shall consist of one or more reputable nationally recognized investment banks). 

6.4 Company support. In the case of a Block Trade or a sale by the Investor effected or executed through a broker, placement agent or sales agent
(subject to such broker, placement agent or sales agent providing such certifications or representations reasonably requested by the Company’s independent registered public accountants and the Company’s counsel), at its expense the Company
shall: (1) request the Company’s independent registered public accountants to provide a “cold comfort” letter, in customary form and covering such matters of the type customarily covered by “cold comfort” letters, and
reasonably satisfactory to the Investor and the applicable broker, placement agent or sales agent, if any, and the underwriters, if any; (2) request the Company’s counsel to provide an opinion and negative assurance letter with respect to
such offering addressed to the Investor and to the broker, placement agent or sales agent, if any, and the underwriters, if any, covering such legal matters with respect to the offering in respect of which such opinion is being given as the
Investor, or such broker, placement agent, sales agent or underwriters, may reasonably request and as are customarily included in such opinions and negative assurance letters; (3) enter into and perform its obligations under an underwriting
agreement or distribution agreement, in usual and customary form, with the managing underwriter, broker, placement agent or sales agent of such offering or sale; and (4) otherwise, in good faith, cooperate reasonably with, and take such
customary actions as may reasonably be requested by the Investor and the broker, placement agent or sales agent, if any, and underwriters, if any, as applicable, in connection with such offering or sale. 

6.5 With a view to making available to the Investor the benefits of Rule 144 promulgated under the Securities Act or any other similar rule or regulation of
the SEC that may at any time permit the Investor to sell securities of the Company to the public without registration, the Company agrees, until all Investor’s Shares are sold by the Investor, to: 

(1) make and keep public information available, as those terms are understood and defined in Rule 144; 

(2) file with the SEC in a timely manner all reports and other documents required of the Company under the Securities Act and the Securities Exchange Act of
1934, as amended (the “Exchange Act”) so long as the Company remains subject to such requirements and the filing of such reports and other documents is required for the applicable provisions of Rule 144; 

(3) furnish to the Investor so long as it owns any Shares, as promptly as practicable upon request, (x) a written statement by the Company, if true, that
it has complied with the reporting requirements of Rule 144, the Securities Act and the Exchange Act, (y) a copy of the most recent annual or quarterly report of the Company and such other reports and documents so filed by the Company with the
SEC and (z) such other information as may be reasonably requested to permit the Investor to sell such securities pursuant to Rule 144 without registration; and 

(4) in connection with a sale by the Investor pursuant to Rule 144, if any legended transfer restrictions are no longer required by the Securities Act or any
applicable state securities laws, upon request of the Investor, the Company shall use its commercially reasonable efforts to cooperate with the Investor to have such transfer restrictions removed, including providing authorization to the
Company’s transfer agent. 

  
 8 

	7.	 Miscellaneous. 

7.1 Publicity. No party shall issue any press release or make any other public announcement, including any website posting or social media post, that
includes the name or any logo or brand name of any party, or discloses the terms of this Agreement or the fact that the Investors have made or propose to make an investment in the Company, except for (a) the Company’s disclosure in the
Registration Statement, as may be required by law; provided that the name or logo or brand name of any party may only be used with the prior consent of each party or (b) with the prior written consent of the other parties. Each party will
provide reasonable advance notice to the other parties prior to making any disclosure of this Agreement or the terms hereof in any filings made with the SEC, and will provide the other parties with reasonable opportunity to review and comment on
such proposed disclosures. 
 7.2 Survival of Representations and Warranties. The representations and warranties of the Company and the Investors
contained in or made pursuant to this Agreement shall survive the execution and delivery of this Agreement and the Closing, and shall in no way be affected by any investigation of the subject matter thereof made by or on behalf of the Investors or
the Company. 
 7.3 Governing Law. This Agreement shall be governed by and construed in accordance with the internal laws of the State of Delaware
(without reference to the conflicts of law provisions thereof). 
 7.4 Counterparts; Facsimile Signatures. This Agreement may be executed in two or
more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. This Agreement may be executed and delivered by facsimile, or by email in portable document format (.pdf)
(including any electronic signature covered by the U.S. federal ESIGN Act of 2000, Uniform Electronic Transactions Act, the Electronic Signatures and Records Act or other applicable law, e.g., www.docusign.com) and upon such delivery of the
signature page by such method will be deemed to have the same effect as if the original signature had been delivered to the other parties. 
 7.5
Headings; Interpretation. In this Agreement, (a) the meaning of defined terms shall be equally applicable to both the singular and plural forms of the terms defined, (b) the captions and headings are used only for convenience and
are not to be considered in construing or interpreting this Agreement and (c) the words “including,” “includes” and “include” shall be deemed to be followed by the words “without limitation.” All
references in this Agreement to sections, paragraphs, exhibits and schedules shall, unless otherwise provided, refer to sections and paragraphs hereof and exhibits and schedules attached hereto, all of which exhibits and schedules are incorporated
herein by this reference. 
 7.6 Notices. All notices which are required or permitted hereunder shall be in writing and sufficient if delivered
personally, sent by facsimile or email (and promptly confirmed by personal delivery, registered or certified mail or overnight courier), sent by nationally-recognized overnight courier or sent by registered or certified mail, postage prepaid, return
receipt requested, addressed as follows: 
 If to the Company, to: 

Sportradar US LLC 
 810 7th Avenue 
 New York, NY 10019 

Attention: Office of the General Counsel 
 Email:
L.McCreary@Sportradar.com 
 With a copy to (which shall not constitute notice): 

Latham & Watkins LLP 
 555 Eleventh Street, NW 

Washington, D.C. 20004-1304 
 Attention: Rachel W. Sheridan 

Email: Rachel.Sheridan@LW.com 

  
 9 

 If to Security Benefit Life Insurance Company, to: 

One Security Benefit Place 
 Topeka, KS 66636 

Attention: General Counsel 
 Email:
legalnotice@securitybenefit.com and blaine.hirsch@securitybenefit.com 
 With a copy to (which shall not constitute notice): 

Sidley Austin LLP 
 787 Seventh Avenue 

New York, New York 10019 
 Attention: Myles Pollin 

Email: mpollin@sidley.com 
 If to MIC Capital Partners (Public)
Parallel Cayman, LP, to: 
 MIC Capital Partners (Public) Parallel Cayman, LP 

Al Sila Tower, 17th Floor 
 ADGM Square 

Al Maryah Island 
 Abu Dhabi, United Arab Emirates 

Email: rcannon@mubadalacapital.ae and mc-legalunit@mubadalacapital.ae 

With a copy to (which shall not constitute notice): 
 Cleary
Gottlieb Steen & Hamilton 
 Paveletskaya Square 2/3 

Moscow 115054, Russia 
 Attention: Scott C. Senecal 

Email: ssenecal@cgsh.com 
 If to Thirty Fifth Investment Company
LLC, to: 
 Thirty Fifth Investment Company LLC 
 Address:
Thirty Fifth Investment Company LLC, Al Mamoura Building A, 5th Floor, Muroor Road and 15th Street, 
 PO Box 45005, Abu Dhabi, UAE 

Email: vcfunds@mubadala.ae and legalunit@mubadala.ae 
 With a
copy to (which shall not constitute notice): 
 Cleary Gottlieb Steen & Hamilton 

Paveletskaya Square 2/3 
 Moscow 115054, Russia 

Attention: Scott C. Senecal 
 Email: ssenecal@cgsh.com 

If to Radcliff SR I LLC, to: 
 Radcliff Management LLC 

408 Greenwich Street, 2nd Floor 
 New York NY 10013 

Email: rph@radcliffcompanies.com 

  
 10 

 With a copy to (which shall not constitute notice): 

Debevoise & Plimpton LLP 
 919 Third Avenue 

New York NY 10022 
 Attn: Ramya S. Tiller 

Email: rstiller@debevoise.com 
 If to Highline Investments LLC
and/or Kwidnet Holdings I LLC, to: 
 200 Clarendon Street, 59th Floor 

Boston, MA 02116 
 Highline Investments LLC Email:
reporting@highsage.com 
 Kwidnet Holdings LLC Email: one8reporting@highsage.com 

If to Mousserena, L.P., to: 
 c/o Mousse Partners 

9 West 57th Street, Suite 4605 
 New York, NY 10019 

7.7 No Finder’s Fees. The Investors agree to indemnify and to hold harmless the Company from any liability for any commission or compensation in
the nature of a finder’s or broker’s fee (and any asserted liability as a result of the performance of services of any such finder or broker) for which the Investors or any of its officers, partners, employees, or representatives is
responsible. The Company agrees to indemnify and hold harmless the Investors from any liability for any commission or compensation in the nature of a finder’s or broker’s fee (and any asserted liability as a result of the performance of
services by any such finder or broker) for which the Company or any of its officers, employees or representatives is responsible. 
 7.8 Amendments and
Waivers. Any term of this Agreement may be amended and the observance of any term of this Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively), only with the written consent of the
Company and the Investors. Any amendment or waiver effected in accordance with this Section 7.8 shall be binding upon each holder of any Shares at the time outstanding, each future holder of such securities and the Company.
No delay or failure to require performance of any provision of this Agreement shall constitute a waiver of that provision as to that or any other instance. No waiver granted under this Agreement as to any one provision herein shall constitute a
subsequent waiver of such provision or of any other provision herein, nor shall it constitute the waiver of any performance other than the actual performance specifically waived. 

7.9 Severability. If any provision of this Agreement is determined by any court or arbitrator of competent jurisdiction to be invalid, illegal or
unenforceable in any respect, such provision will be enforced to the maximum extent possible given the intent of the parties hereto. If such clause or provision cannot be so enforced, such provision shall be stricken from this Agreement and the
remainder of this Agreement shall be enforced as if such invalid, illegal or unenforceable clause or provision had (to the extent not enforceable) never been contained in this Agreement. 

7.10 Entire Agreement. This Agreement, together with all exhibits and schedules hereto, constitute the entire agreement and understanding of the
parties with respect to the subject matter hereof and supersede any and all prior negotiations, correspondence, agreements, understandings duties, or obligations, whether oral or written, between or among the parties hereto with respect to the
specific subject matter hereof. 
 7.11 Third Parties. Nothing in this Agreement, express or implied, is intended to confer upon any person, other
than the parties hereto and their successors and assigns, any rights or remedies under or by reason of this Agreement. 
 7.12 Assignment. Until the
date that is two days prior to the Closing, each Investor may assign, in its sole discretion, any or all of its rights and interests under this Agreement to one or more of its Affiliates. Any assignment or reallocation of Shares shall be set forth
on the updated Schedule A delivered to the Company pursuant to Section 1.2. For purposes of this Agreement, the term “Affiliates” means any individual or entity that directly or indirectly controls, is controlled
by, or is under common control with the individual entity in question. 
 7.13 Expenses. The Company and each Investor will each bear its own
expenses in connection with the preparation, execution and delivery of this Agreement and the consummation of the Financing. 

  
 11 

 7.14 Further Assurances. The parties agree to execute such further documents and instruments and to
take such further actions as may be reasonably necessary to carry out the purposes and intent of this Agreement. 
 7.15 Termination. This Agreement
shall automatically terminate upon the earliest to occur, if any, of: (a) either the Company, on the one hand, or the Underwriters, on the other hand, advising the other in writing, prior to the execution of the Underwriting Agreement, that
they have determined not to proceed with the IPO, (b) termination of the Underwriting Agreement (other than the provisions thereof which survive termination) prior to the sale of any of the Class A Ordinary Shares to the Underwriters in
the IPO, (c) the Registration Statement is withdrawn, (d) the written consent of each of the Company and the Investors or (e) September 30, 2021, in the event that the Underwriting Agreement has not been executed by such date.

 7.16 Waiver of Conflicts. The Investors acknowledge that Latham & Watkins LLP (“Latham”), counsel to the Company, may
have performed and may now or in the future perform legal services for the Investors or their Affiliates in matters unrelated to the transactions described in this Agreement. Accordingly, each party to this Agreement hereby (a) acknowledges
that they have had an opportunity to ask for and have obtained information relevant to this disclosure, (b) acknowledges that Latham represents only the Company in connection with this Agreement and the transactions contemplated hereby, and not
the Investors or any stockholder, director or employee of the Investors and (c) gives its informed consent to Latham’s representation of the Company in connection with this Agreement and the transactions contemplated hereby. 

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK] 

  
 12 

 The parties hereto have executed this Agreement of the date first written above. 

 

			
	 COMPANY:

	
	 SPORTRADAR GROUP AG

		
	 By:
	 	 /s/ Carsten Koerl

		 	 Name: Carsten Koerl

		 	 Title: Chief Executive Officer

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

			
	 INVESTORS:

	
	 SECURITY BENEFIT LIFE INSURANCE COMPANY

		
	 By:
	 	 /s/ Blaine Hirsch

		 	 Name: Blaine Hirsch

		 	 Title: Vice President

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

	
	 INVESTORS:

  

			
	 MIC CAPITAL PARTNERS (PUBLIC)

PARALLEL CAYMAN, LP
  

acting by its general partner MIC Capital

Partners (Public) GP, LP
  

acting by its general partner MDC Capital

Partners (Public) GP, LLC

		
	 By:
	 	 /s/ Rodney Cannon

		 	 Name: Rodney Cannon

		 	 Title: Authorized Signatory

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

	
	 INVESTORS:

  

			
	 THIRTY FIFTH INVESTMENT

COMPANY LLC

		
	 By:
	 	 /s/ Hani Barhoush

		 	 Name: Hani Barhoush

		 	 Title: Authorized Signatory

		
	 By:
	 	 /s/ Rodney Cannon

		 	 Name: Rodney Cannon

		 	 Title: Authorized Signatory

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

			
	 INVESTORS:

	
	 RADCLIFF SR I LLC

		
	 By:
	 	 /s/ Eli Goldstein

		 	 Name: Eli Goldstein

		 	 Title: Manager

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

	
	 INVESTORS:

  

			
	 HIGHLINE INVESTMENTS LLC

 
 By its Manager, HighSage Ventures
LLC

		
	 By:
	 	 /s/ Jennifer Stier

		 	 Name: Jennifer Stier

		 	 Title: President, HighSage Ventures LLC

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

	
	 INVESTORS:

  

			
	 KWIDNET HOLDINGS LLC

 
 By its Manager, HighSage Ventures
LLC

		
	 By:
	 	 /s/ Jennifer Stier

		 	 Name: Jennifer Stier

		 	 Title: President, HighSage Ventures LLC

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 The parties hereto have executed this Agreement of the date first written above. 

 

	
	 INVESTORS:

  

			
	 MOUSSERENA, L.P.

		
	 By:
	 	 /s/ Charles Heilbronn

		 	 Name: Charles Heilbronn

		 	Title: President of Serena Limited, the GP of           Mousserena, L.P.

 [Signature Page to Class A Ordinary Shares Purchase Agreement] 

 SCHEDULE A 

Schedule of Investors 
  

					
	 Name of Investor
	  	Purchase
Price Paid by
Investor	 
	 Security Benefit Life Insurance Company
	  	$	74,999,999.09	 
	 MIC Capital Partners (Public) Parallel Cayman, LP
	  	$	24,999,999.70	 
	 Thirty Fifth Investment Company LLC
	  	$	24,999,999.70	 
	 Radcliff SR I LLC
	  	$	24,999,999.70	 
	 Highline Investments LLC
	  	$	3,374,999.96	 
	 Kwidnet Holdings LLC
	  	$	1,124,999.99	 
	 Mousserena, L.P.
	  	$	4,499,999.95	 
		  	  
	  
	 
	 Total:
	  	$	158,999,998.06	 

 Schedule A

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