Document:

STOCK GRANT AGREEMENT
FOR THE
JOURNAL COMMUNICATIONS, INC.  
2003 EQUITY INCENTIVE PLAN  

        THIS
AGREEMENT is effective as of              (hereinafter referred to as the “Grant Date”) by
and between Journal Communications, Inc., a Wisconsin corporation (hereinafter referred to
as the “Company”) and   (hereinafter referred to as the
“Participant”). 

PREMISES:

        The
Company has adopted the Journal Communications, Inc. 2003 Equity Incentive Plan
(hereinafter referred to as the “Plan”) to provide grants of Class B Common
Stock (hereinafter referred to as “Stock”) to certain Directors and key
employees of the Company and its Subsidiaries and Affiliates; and 

        The
Participant is an Employee or Director of the Company and the Company wishes to
acknowledge his or her efforts toward the successful operation of the business and to
provide him or her a means to acquire and/or increase his or her proprietary interest in
the Company. 

        Participant
has been granted awards of Stock and the Company and the Participant wish to clarify their
respective rights with respect to the Stock awards. 

AGREEMENT

        NOW,
THEREFORE, in consideration of the premises and of the covenants and agreements herein set
forth, the parties hereby mutually covenant and agree as follows: 

         1.       
          Grant of Common Stock. Subject to the terms and conditions of the Plan, a
          copy of which is attached hereto and made a part hereof, and this Agreement, the
          Company awards the Participant shares of Stock in the Company subject to the
          vesting provisions described in Section 2 of this Agreement. 

         2.       
          Vesting. The Participant becomes vested in the Stock on the above Grant
          Date 

         3.       
          Dilution and Other Adjustments. The existence of the Stock granted shall
          not affect in any way the right or power of the Company or its shareholders to
          make or authorize any stock dividend or split, recapitalization, merger,
          consolidation, spin-off, reorganization, combination or exchange of shares, or
          other similar corporate change, or other increase or decrease in such shares
          without receipt or payment of consideration by the Company; provided, however,
          that the Compensation Committee of the Board (hereinafter referred to as the
          “Committee”) will make such adjustments to previous grants to prevent
          dilution or enlargement of the rights of the Participant as provided in the
          Plan. No such adjustments may materially change the value of benefits available
          to a Participant under a previously granted award. 

         4.       
          Definitions. The definition of any term not defined in this Agreement
          shall be defined as such term is defined in the Plan. 

         5.       
          Interpretation. As a condition of the granting of the Stock, the
          Participant agrees for himself and his legal representatives, that any dispute
          or disagreement which may arise under or as a result of or pursuant to this
          Agreement shall be determined by the Committee in its sole discretion, and any
          interpretation or determination by the Committee of the terms of this Agreement
          shall be binding and conclusive. 

         6.       
          Professional Advice. The acceptance of the Stock may have consequences
          under federal and state tax and securities laws that may vary depending on the
          individual circumstances of the Participant. Accordingly, the Participant
          acknowledges that he or she has been advised to consult his or her personal
          legal and tax advisor in connection with this Agreement and his or her dealing
          with respect to the Stock. 

        IN
WITNESS WHEREOF, the Company has caused this instrument to be executed by its duly
authorized officers and its corporate seal hereunto affixed, and the Participant has
hereunto affixed his or her hand and seal, the day and year first above written. 

		Journal Communications, Inc.
	

___________________________________	By:__________________________________
	Name
	

 	Attest:
	

 	_____________________________________

2STOCK GRANT AGREEMENT
FOR THE
JOURNAL COMMUNICATIONS, INC.  
2003 EQUITY INCENTIVE PLAN  

        THIS
AGREEMENT is effective as of               (hereinafter  referred  to as the  "Grant
 Date") and is by  and  between  Journal  Communications,  Inc.,  a  Wisconsin
 corporation  (hereinafter  referred  to as  the "Company") and               (hereinafter
referred to as the "Participant"). 

PREMISES:

        The
Company has adopted the Journal Communications, Inc. 2003 Equity Incentive Plan
(hereinafter referred to as the “Plan”) to provide grants of Class B Common
Stock to non-employee Directors and employees of the Company and its Subsidiaries and
Affiliates; and 

        The
Participant is a Director of the Company and the Company wishes to acknowledge his or her
efforts toward the successful operation of the business and to provide him or her a means
to acquire and/or increase his or her proprietary interest in the Company. 

        Participant
has been granted awards of Stock and the Company and the Participant wish to clarify their
respective rights with respect to the Stock awards. 

AGREEMENT

        NOW,
THEREFORE, in consideration of the premises and of the covenants and agreements herein set
forth, the parties hereby mutually covenant and agree as follows: 

         1.       
          Grant of Common Stock. Subject to the terms and conditions of the Plan, a
          copy of which is attached hereto and made a part hereof, and this Agreement, the
          Company awards the Participant             shares of Class B-2 Common Stock (herein referred
          to as “Stock”) in the Company subject to the vesting provisions
          described in Section 2 of this Agreement. 

         2.       
          Vesting. The Participant becomes vested in the Stock on                .
          Not-withstanding the foregoing, all Stock shall become fully vested in the event
          there is a Change in Control of the Company. Stock shall also become fully
          vested if a Participant terminates as a Director due to Disability, death or
          Retirement (termination from service as a Director upon completion of the
          Director’s entire term). If the Participant is terminated for any reason
          other than death, Disability or Retirement, the Participant shall forfeit all
          Stock that is not vested. Upon forfeiture, the forfeited Stock shall be
          transferred to the Company without further action by the Participant. 

         3.       
          Rights of Participant Prior to Vesting. The Stock awarded shall be
          registered in the Participant’s name. The Participant shall have all rights
          and privileges of a shareholder with respect to the awarded Stock, including the
          right to vote such shares and to receive dividends. Prior to vesting of the
          Stock, the Stock may not be sold, transferred, assigned, pledged or otherwise
          encumbered or disposed of. 

         4.       
          Dilution and Other Adjustments. The existence of the Stock granted shall
          not affect in any way the right or power of the Company or its shareholders to
          make or authorize any stock dividend or split, recapitalization, merger,
          consolidation, spin-off, reorganization, combination or exchange of shares, or
          other similar corporate change, or other increase or decrease in such shares
          without receipt or payment of consideration by the Company; provided, however,
          that the Compensation Committee of the Board (hereinafter referred to as the
          “Committee”) will make such adjustments to previous grants to prevent
          dilution or enlargement of the rights of the Participant as provided in the
          Plan. No such adjustments may materially change the value of benefits available
          to a Participant under a previously granted award. 

         5.       
          Definitions. The definition of any term not defined in this Agreement
          shall be defined as such term is defined in the Plan. 

         6.       
          Interpretation. As a condition of the granting of the Stock, the
          Participant agrees for himself and his legal representatives, that any dispute
          or disagreement which may arise under or as a result of or pursuant to this
          Agreement shall be determined by the Committee in its sole discretion, and any
          interpretation or determination by the Committee of the terms of this Agreement
          shall be binding and conclusive. 

         7.       
          Professional Advice. The acceptance of the Stock may have consequences
          under federal and state tax and securities laws that may vary depending on the
          individual circumstances of the Participant. Accordingly, the Participant
          acknowledges that he or she has been advised to consult his or her personal
          legal and tax advisor in connection with this Agreement and his or her dealing
          with respect to the Stock. 

        IN
WITNESS WHEREOF, the Company has caused this instrument to be executed by its duly
authorized officers and its corporate seal hereunto affixed, and the Participant has
hereunto affixed his or her hand and seal, the day and year first above written. 

		Journal Communications, Inc.
	

___________________________________	By:__________________________________
	Name
	

 	Attest:
	

 	_____________________________________

2STOCK GRANT AGREEMENT
FOR THE
JOURNAL COMMUNICATIONS, INC.  
2003 EQUITY INCENTIVE PLAN  

        THIS
    AGREEMENT     is     effective     as     of                     (hereinafter      referred     to
    as     the "Grant Date") and is by and between Journal Communications,  Inc., a
Wisconsin corporation (hereinafter referred to as the "Company") and
               (hereinafter referred to as the "Participant"). 

PREMISES:

        The
Company has adopted the Journal Communications, Inc. 2003 Equity Incentive Plan
(hereinafter referred to as the “Plan”) to provide grants of Class B Common
Stock to non-employee Directors and employees of the Company and its Subsidiaries and
Affiliates; and 

        The
Participant is an Employee of the Company and the Company wishes to acknowledge his or her
efforts toward the successful operation of the business and to provide him or her a means
to acquire and/or increase his or her proprietary interest in the Company. 

        Participant
has been granted awards of Stock and the Company and the Participant wish to clarify their
respective rights with respect to the Stock awards. 

AGREEMENT

        NOW,
THEREFORE, in consideration of the premises and of the covenants and agreements herein set
forth, the parties hereby mutually covenant and agree as follows: 

         1.       
          Grant of Common Stock. Subject to the terms and conditions of the Plan, a
          copy of which is attached hereto and made a part hereof, and this Agreement, the
          Company awards the Participant                 shares of Class B-2 Common Stock (herein referred
          to as “Stock”) in the Company subject to the vesting provisions
          described in Section 2 of this Agreement. 

         2.       
          Vesting. The Participant becomes vested in the Stock on                   .
          Not-withstanding the foregoing, all Stock shall become fully vested in the event
          there is a Change in Control of the Company. Stock shall also become fully
          vested if a Participant terminates as a Employee due to Disability, death or
          Retirement. Retirement means termination from employment after attaining age 60
          and completing 10 years of service. If the Participant is terminated for any
          reason other than death, Disability or Retirement, the Participant shall forfeit
          all Stock that is not vested. Upon forfeiture, the forfeited Stock shall be
          transferred to the Company without further action by the Participant. 

         3.       
          Rights of Participant Prior to Vesting. The Stock awarded shall be
          registered in the Participant’s name. The Participant shall have all rights
          and privileges of a shareholder with respect to the awarded Stock, including the
          right to vote such shares and to receive dividends. Prior to vesting of the
          Stock, the Stock may not be sold, transferred, assigned, pledged or otherwise
          encumbered or disposed of. 

         4.       
          Dilution and Other Adjustments. The existence of the Stock granted shall
          not affect in any way the right or power of the Company or its shareholders to
          make or authorize any stock dividend or split, recapitalization, merger,
          consolidation, spin-off, reorganization, combination or exchange of shares, or
          other similar corporate change, or other increase or decrease in such shares
          without receipt or payment of consideration by the Company; provided, however,
          that the Compensation Committee of the Board (hereinafter referred to as the
          “Committee”) will make such adjustments to previous grants to prevent
          dilution or enlargement of the rights of the Participant as provided in the
          Plan. No such adjustments may materially change the value of benefits available
          to a Participant under a previously granted award. 

         5.       
          Definitions. The definition of any term not defined in this Agreement
          shall be defined as such term is defined in the Plan. 

         6.       
          Interpretation. As a condition of the granting of the Stock, the
          Participant agrees for himself and his legal representatives, that any dispute
          or disagreement which may arise under or as a result of or pursuant to this
          Agreement shall be determined by the Committee in its sole discretion, and any
          interpretation or determination by the Committee of the terms of this Agreement
          shall be binding and conclusive. 

         7.       
          Professional Advice. The acceptance of the Stock may have consequences
          under federal and state tax and securities laws that may vary depending on the
          individual circumstances of the Participant. Accordingly, the Participant
          acknowledges that he or she has been advised to consult his or her personal
          legal and tax advisor in connection with this Agreement and his or her dealing
          with respect to the Stock. 

        IN
WITNESS WHEREOF, the Company has caused this instrument to be executed by its duly
authorized officers and its corporate seal hereunto affixed, and the Participant has
hereunto affixed his or her hand and seal, the day and year first above written. 

		Journal Communications, Inc.
	

___________________________________	By:__________________________________
	Name
	

 	Attest:
	

 	_____________________________________

2

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