Document:

1999 Leadership Equity Acquisition Plan

 Exhibit 4.35 
 WPP GROUP PLC 
  

 LEADERSHIP EQUITY ACQUISITION PLAN 
  

 Approved by the Company in 
 General Meeting on 2 September, 1999 
 Adopted by the Compensation Committee 
 on
22nd September, 1999 and as amended by 
 the Compensation Committee on 8th December, 1999 and on
18 August 2005 
 Hammonds 
 7 Devonshire Square
Cutlers Gardens London EC2M 4YH DX 136546 Bishopsgate 2 
 Telephone +44 (0)870 839 0000 Fax +44 (0)870 839 1001 
 Offices and Associated Offices Aosta Berlin Birmingham Brussels Hong Kong Leeds London Madrid Manchester Milan Munich Paris Rome Turin 
 Website www.hammonds.com 

 CONTENTS 
  

					
			
	 1
	  	PURPOSE	  	1
			
	 2
	  	INTERPRETATION	  	1
			
	 3
	  	ELIGIBILITY	  	4
			
	 4
	  	ACQUISITION OF INVESTMENT SHARES	  	4
			
	 5
	  	AWARDS	  	6
			
	 6
	  	COMMITMENT OF INVESTMENT SHARES	  	8
			
	 7
	  	PERFORMANCE CONDITION	  	8
			
	 8
	  	EXCEPTIONAL FINANCIAL CIRCUMSTANCES	  	9
			
	 9
	  	SPECIAL SITUATIONS	  	9
			
	 10
	  	VARIATION OF CAPITAL	  	10
			
	 11
	  	CHANGE OF CONTROL	  	10
			
	 12
	  	DISCHARGE OF AWARDS	  	11
			
	 13
	  	MISCELLANEOUS	  	12
			
	 14
	  	AMENDMENT	  	14
			
	 15
	  	DURATION	  	14

  

 i 

 1    PURPOSE 
  

	  	The purpose of the Plan is to strengthen the Company’s long term financial performance and its ability to attract and retain key senior executives by ensuring that participants
receive competitive incentives which are linked to the success of both the Company and individual businesses and which align the interests of senior executives with the interests of the Company’s share owners. 

 2    INTERPRETATION 
  

	2.1	The following words and expressions have the following meanings: 

  

	    	“ADS” means an American Depository Share in the Company held under, or to be transferred or issued to, any depository approved by the Company.

  

	    	“Annual Earnings” means an Eligible Person’s annual earnings at any time comprising his basic pay and bonus (which may be a bonus target or such percentage of
a participant’s bonus target as the Compensation Committee shall specify), included on a basis the Compensation Committee decides. It excludes remuneration attributable to long-term incentive schemes and other benefits.

  

	    	“Award” means an award or grant made to an Eligible Person subject to and on the terms of the Plan. 

  

	    	“Award Period” means the period of 42 days commencing on any day on which the Company releases its results for any financial period. 

  

	    	“Change of Control Date” means the date on which a person or persons obtains Control of the Company as described in Rule 11.1(a) or 11.1(b).

  

	    	“Company” means 

  

	 	(a)	In relation to any period before the Effective Date, Old WPP; and 

  

	 	(b)	In relation to any period on or after the Effective Date, New WPP. 

  

	    	“Comparator Group” means those companies which the Compensation Committee select from time to time , and includes the Company. 

 “Compensation Committee” means the compensation committee of the board of directors of the Company. 
 “Control” has the same meaning as in section 840 of the Income and Corporation Taxes Act 1988. 
 “Effective Date” means the date on which the Scheme becomes effective in accordance with Clause 7 of the Scheme, expected to be
25 October 2005. 
 “Eligible Person” means any employee (including an executive director) of a Group Company and JMS.

  

 1 

 “Employment” means employment as a director or employee of any Group Company.

 “ESOP” means the WPP Group plc Grantor Trust, the WPP Group plc ROW ESOP, the WPP Group plc UK ESOP and any other employee
benefit trust nominated by the Compensation Committee to operate in conjunction with the Plan, or any one or more of them. 
 “Financial Year” means a financial year of the Company within the meaning of section 223 of the Companies Act 1985. 
 “Group” means the Company and all of its subsidiaries (as defined in section 736 of the Companies Act 1985). 
 “Group Company” means any member of the Group. A transfer of a Participant’s Employment from one Group Company to another shall be disregarded. 
 “Interested” means, in relation both to “Investment Shares” and to Shares which are not Investment Shares, that the Eligible
Person or Participant is interested in those Shares (and has committed them to the Plan, if appropriate) if they are held by: 
  

	 	(a)	the Eligible Person or Participant beneficially; 

  

	 	(b)	a member of the Eligible Person’s or Participant’s close family beneficially; 

  

	 	(c)	a family trust or pension trust in which the Eligible Person or Participant is interested; 

  

	 	(d)	a private company in which the Eligible Person or Participant is substantially interested; or 

  

	 	(e)	a nominee for any of the above; 

 or are in the form of
Shares which vest under any of the operating company long term incentive plans or restricted share plans of the Company or the Company’s performance share plan, in accordance with awards made to that Eligible Person or Participant which have
matured in or by reference to a Financial Year prior to that in which the Eligible Person or Participant has agreed to participate in the Plan. 
 “Investment Period” means, in relation to an Award, a period of 5 years commencing on a date specified by the Compensation Committee, not being earlier than the date on which an Eligible Person is invited to participate in
the Plan in relation to that Award. 
 “Investment Shares” means the Shares committed to the Plan by an Eligible Person to
qualify for an Award in accordance with Rule 6. 
 “JMS” means JMS Financial Services Limited. 
 “Matching Shares” means Shares which are comprised in an Award. 
 “New WPP” means WPP 2005 plc a public limited company incorporated in England and Wales with registered number 5537577 which, conditional
on the Scheme becoming effective, will be renamed WPP Group plc. 
  

 2 

 “Old WPP” means WPP Group plc a public limited company incorporated in England and Wales
with registered number 01003653 which, conditional on the Scheme becoming effective will be renamed WPP 2005 plc. 
 “Participant” means a person who holds an Award including, if relevant, his legal personal representatives. 
 “Performance Condition” means the condition set out in Rule 7. 
 “Performance Period” means, in
relation to an Award, a period of 5 years commencing with the beginning of the Financial Year in which the Award is made. 
 “Plan” means the WPP Group plc Leadership Equity Acquisition Plan as from time to time amended in accordance with the provisions of these Rules. 
 “Relevant Event” means cessation of Employment for any reason other than Voluntary Resignation or Termination for Cause. 
 “Relevant Proportion” means the proportion that the length of the period from the start of an Investment Period to the occurrence of the Relevant Event bears to the length of that Investment Period
(calculated in days). 
 “Scheme” means the scheme of arrangement set out in part 4 of the circular to shareowners relating
to the recommended proposals for the introduction of a new parent company by means of a scheme of arrangement under section 425 of the Companies Act 1985 or with or subject to any modification, addition, or condition approved or imposed by the High
Court of Justice in England and Wales. 
 “Share” means an ordinary share in the capital of the Company and includes ADSs.

 “Termination for Cause” means cessation of Employment in circumstances where the Participant is dismissed (with or without
notice), or resigns to avoid such dismissal, because: 
  

	 	(a)	he has committed a serious or persistent breach, or failure to observe, any of the terms or conditions of the Employment; 

  

	 	(b)	he is guilty of any act of dishonesty or serious misconduct or any conduct which the Compensation Committee considers may bring any Group Company into disrepute;

  

	 	(c)	he is convicted of a criminal offence carrying a term of imprisonment (other than an offence under road traffic legislation for which a non-custodial penalty is imposed);

  

	 	(d)	he is disqualified by a competent court from being a director or officer of any body corporate. 

 “TSR” means the total shareholder return of a company (or a group of companies) measured on the assumption that dividends are reinvested
and on such other assumptions and basis and averaged over such period as the Compensation Committee decides. 
  

 3 

 “Vested Matching Shares” means the number of Matching Shares comprised in an Award which
is determined as at the end of the Performance Period as being the number in respect of which the Performance Condition has been satisfied, and subject to Rule 8. 
 “Voluntary Resignation” means cessation of Employment in circumstances where the Participant resigns of his own volition other than: 
  

	 	(a)	on account of serious ill-health, retirement at normal or contractual retirement age or early retirement agreed by the Company; and 

  

	 	(b)	where he resigns in circumstances which entitle him to terminate the Employment without notice on account of a breach of contract by the Group Member by which he is employed.

  

	2.2	Words importing the singular shall include the plural and vice versa and words importing the masculine shall include the feminine. 

  

	2.3	Any reference, express or implied, to an enactment includes references to: 

  

	 	(a)	that enactment as amended, extended or applied by or under any other enactment; and 

  

	 	(b)	any enactment which that enactment re-enacts (with or without modification). 

  

	3	ELIGIBILITY 

  

	3.1	No person is entitled as of right to participate in the Plan. 

  

	3.2	The Compensation Committee may decide from time to time which Eligible Persons may participate, and the extent of their participation, in the Plan through the receipt of an Award or
Awards. 

  

	3.3	An Eligible Person who is within three years of the date on which he is bound to retire from Employment is not eligible to receive an Award unless the Compensation Committee
otherwise decides in exceptional circumstances. 

  

	4	ACQUISITION OF INVESTMENT SHARES 

  

	4.1	In order to participate in the Plan through the receipt of an Award an Eligible Person must agree to participate in the Plan by making an investment in Shares and committing to the
Plan Shares in which he is Interested. 

  

	4.2	The minimum number of Shares which an Eligible Person may commit to the Plan must represent a minimum value of Shares in which an Eligible Person is Interested for the purpose of
participating in the Plan. Except in the case of Mr Sorrell and JMS, in respect of any Award that minimum value shall be an amount equal to the Eligible Person’s Annual Earnings at the time he agrees to participate in the Plan.

  

	4.3	The maximum value of Shares which an Eligible Person may commit during the life of the Plan must represent a maximum value of Shares in which an Eligible Person is Interested. That
maximum value shall be three times the Eligible Person’s Annual Earnings (or $10m in aggregate in the case of Mr Sorrell and JMS). The Compensation Committee may decide a lower maximum value of Shares for an Eligible Person in relation to any
Award. 

  

 4 

	4.4	The Compensation Committee shall establish arrangements for inviting Eligible Persons whom they have invited to participate in the Plan to acquire their Investment Shares over such
period and by such instalments as they decide. 

  

	4.5	Investment Shares must be obtained and/or held in accordance with an investment policy determined from time to time by the Compensation Committee. At least one third of such Shares
must normally be obtained by purchase or, in the case of Shares acquired under any of the Company’s share option schemes, by subscription or otherwise, or may be capable of being acquired: 

  

	 	(a)	by applying the after tax proceeds of any short term incentive scheme applicable to the Financial Year in which the Participant agrees to participate in the acquisition of Shares;
and/or 

  

	 	(b)	in the form of Shares which vest under any of the operating company long term incentive plans or restricted share plans of the Company or the Company’s performance share plan
(“LTIPs”), in accordance with awards which mature in or by reference to the Financial Year in which the Participant agrees to participate in the Plan; and/or 

  

	 	(c)	by applying the after tax cash proceeds of any awards made under any of the LTIPs which mature in the Financial Year in which the Participant agrees to participate in the Plan in
the acquisition of Shares. 

 If the after tax cash proceeds of any LTIP award and, where applicable, the number of Shares which
vest under any LTIP award are insufficient to acquire the balance of the number of Shares (when taken with any Shares in which the Participant is Interested at the time when the Eligible Person is invited to participate in the Plan and committed to
the Plan under Rule 4.6) which the Participant agreed to commit to the Plan, the Compensation Committee may allow the Participant to acquire the balance within a further period they specify. If the Participant fails to acquire the balance within the
specified period and to commit them to the Plan, the Award shall, subject to the last paragraph of Rule 5.4, lapse, if the number of Shares committed in respect of that Award falls short of the minimum number applicable under Rule 4.2, and shall be
scaled down appropriately, if the number of Shares committed in respect of that Award exceeds that minimum number but is less than the number which the Participant agreed to commit. 
  

	4.6	The investment policy of the Compensation Committee may allow a proportion, not exceeding two thirds, of the Investment Shares which the Eligible Person has agreed to contribute to
the Plan to be satisfied by the commitment to the Plan of Shares in which the Eligible Person is Interested at the time when the Eligible Person is invited to participate in the Plan (without the need for acquisition by him). The Compensation
Committee shall determine the value to be attributed to any existing holding. 

  

 5 

	5	AWARDS 

  

	5.1	By agreeing to participate in the Plan and by agreeing to commit Investment Shares in accordance with Rule 4 in the Financial Year in which he is invited to participate an Eligible
Person shall be entitled to receive an Award granted by the Compensation Committee. Awards will normally be made during an Award Period, but exceptionally may be made at other times. 

  

	5.2	The Compensation Committee decides by when the Investment Shares must be committed in a Financial Year to qualify for an Award. 

  

	5.3	An Award shall relate to a number of Matching Shares the Compensation Committee determines not exceeding five Matching Shares for every Investment Share contributed. The number of
Matching Shares which a Participant may become entitled to acquire under an Award shall be determined at the end of the Performance Period. 

  

	5.4	The Compensation Committee shall determine the form in which the Award is made and its full terms. In particular, the Award may take the form of any one or more of the following,
provided that the terms of the Award are consistent with the Plan: 

  

	 	(a)	as two separate awards, including either or both of: 

  

	 	(i)	a bonus award payable at the end of the Investment Period, for an amount equal to the fair market value of the Matching Shares subject to the Award at the time the Award is made (as
determined by the Compensation Committee); and 

  

	 	(ii)	an award of an option to acquire the Matching Shares subject to the Award, exercisable, subject to the other provisions of the Rules, at the earlier of the Change of Control Date
and a date no sooner than one month after the end of the Investment Period, for a consideration equal to the fair market value of the Matching Shares subject to the Award at the time the Award is made (as determined by the Compensation Committee);

  

	 	(b)	an option to acquire the Matching Shares exercisable for a nil or a nominal consideration; 

  

	 	(c)	an award of Matching Shares, subject to restrictions, or a promise to receive Matching Shares; and 

  

	 	(d)	such other form which the Compensation Committee considers has a substantially similar purpose or effect. 

 In the case of an Award consisting of or including an option element granted in accordance with the requirements of fixed plan accounting under US
generally accepted accounting principles, the option so granted so far as it relates to the acquisition of Shares (but not any cash amount) shall be exercisable, with no restriction other than that the Participant is in Employment, for a short
period determined by the Compensation Committee immediately prior to the expiry of the option by effluxion of time, notwithstanding that the Performance Condition and/or the requirement to remain Interested in Investment Shares has not been met.

  

 6 

	5.5	A Participant shall become entitled to acquire the number of Vested Matching Shares comprised in an Award or, as the case may be, the bonus award referred to in Rule 5.4(a)(i) and
subject to and in accordance with the form of the Award under, and the last paragraph of, Rule 5.4, only: 

  

	 	(a)	if the Participant remains Interested in the Investment Shares throughout the Investment Period; 

  

	 	(b)	subject to and in accordance with the Performance Condition in Rule 7 and subject to Rule 8, and 

  

	 	(c)	subject to Rules 9 and 11, if the Participant continues in Employment throughout the Investment Period. 

  

	5.6	If a Participant ceases to be Interested in any of the Investment Shares during the Investment Period the Award will lapse in respect of all the Matching Shares to which it relates.

  

	5.7	During the Investment Period a Participant shall not be entitled to any dividends or other rights in respect of Matching Shares comprised in an Award nor shall he be entitled to
vote in respect of the Matching Shares. 

  

	5.8	The Participant shall cease to have any rights in respect of the number of Matching Shares comprised in an Award which are not Vested Matching Shares with effect from the end of the
Performance Period, and shall cease to have any rights in respect of all the Matching Shares comprised in an Award with effect from the earliest of (i) subject to Rule 9, the cessation of Employment, (ii) his failure to remain Interested
in the Investment Shares or to acquire and commit the minimum number of Investment Shares required under Rule 4, (iii) the date on which Rule 5.9 applies and (iv) the date on which Rule 13.13 applies. 

  

	5.9	An Award is personal to a Participant and cannot be transferred, assigned, used as security or otherwise charged or turned to account except that the Award may be transferred if,
immediately after the transfer, the Participant would be Interested in the Award if the Award consisted of Shares. An Award shall lapse if the Participant does or attempts to do any such thing or if he is adjudged bankrupt or enters into any
arrangement with his creditors under any formal insolvency procedure or, if the Award is not held by the Participant, if an event occurs as a result of which he would cease to be Interested in the Award, if the Award consisted of Shares.

  

	5.10	The receipt of an Award shall not confer on the Participant (unless otherwise provided in the terms of the Award) any right to the allotment of a specified number of Shares by the
Company or to the transfer of a specified number of Shares from any particular transferor. The discharge of the Award shall be in accordance with Rule 12. 

  

 7 

	6	COMMITMENT OF INVESTMENT SHARES 

  

	6.1	Any Shares in which an Eligible Person is or becomes Interested under Rule 4 shall be committed to the Plan and held under arrangements approved by the Compensation Committee so as
to constitute the Investment Shares of the Participant. 

  

	6.2	The Compensation Committee shall be entitled to rely on a declaration in a form satisfactory to it that an Eligible Person is or continues to be Interested in the Investment Shares.

  

	6.3	A Participant shall forthwith notify the Compensation Committee if he ceases to be Interested in the Investment Shares or any of them. 

  

	6.4	The commitment of Shares to the Plan as Investment Shares shall not of itself affect any right of the Eligible Person to dividends or other rights attaching to those Shares.

  

	6.5	Shares shall cease to be Investment Shares at the end of the Investment Period or when the Award lapses under Rule 5.8. 

  

	7	PERFORMANCE CONDITION 

  

	7.1	The number of Matching Shares comprised in an Award which are Vested Matching Shares shall be determined at the end of the Performance Period. That number will depend subject to
Rule 8 on the ranking of the TSR of the Company over the Performance Period within the Comparator Group in accordance with the following table. 

  

			
	 The Company’s rank within
Comparator
 Group
	    	No. of Matching Shares for each
Investment
Share
	1st	    	5
	2nd	    	5
	3rd	    	4.5
	4th	    	4
	5th	    	3.5
	6th	    	3
	7th	    	2.5
	8th	    	2
	9th or lower	    	0.5

  

	  	The rankings set out in the above table are based on a Comparator Group consisting of fifteen companies including the Company. If the number of companies in the Comparator Group is
different the Compensation Committee shall adjust the rankings in the above table on a basis which it considers to be fair and reasonable. 

  

	7.2	TSR shall be averaged over a proper period before the start and the end of the relevant Performance Period on such basis as the Compensation Committee decides from time to time.

  

	7.3	The Compensation Committee may, in appropriate circumstances, amend the Performance Condition in relation to any Award if an event has occurred in consequence of which the
Compensation Committee considers that the Performance Condition should be amended for the purpose of ensuring that either the criteria against which the performance of the Company will be measured will be no less demanding and will be a fairer
measure of that performance or will provide a more effective incentive to Participants. 

  

 8 

	8	EXCEPTIONAL FINANCIAL CIRCUMSTANCES 

  

	8.1	If the Compensation Committee determines that exceptional financial circumstances have occurred or have prevailed during the Performance Period applicable to an Award, the
Compensation Committee shall have power to determine that the number of Matching Shares which may become Vested Matching Shares at the end of a Performance Period, in respect of all Awards having the same Performance Period, shall be changed at the
end of the Performance Period. 

  

	8.2	In exercising its discretion under this Rule to adjust the number of Matching Shares which may become Vested Matching Shares at the end of a Performance Period the Compensation
Committee shall have regard to all factors which they consider appropriate and shall treat all Participants whose Awards relate to the same Performance Period on a like basis. 

  

	8.3	This Rule shall not operate to reduce Vested Matching Shares to less than 0.5 of a Matching Share for each Investment Share. 

  

	9	SPECIAL SITUATIONS 

  

	9.1	If a Participant ceases to be in Employment during, but not earlier than one year after, the start of the Investment Period for any reason, other than Voluntary Resignation or
Termination for Cause, Rule 5 shall apply as if the number of Matching Shares which the Participant could become entitled to acquire at the end of the Investment Period, depending on the Company’s ranking within the Comparator Group at the end
of the Performance Period under Rule 7 and subject to Rule 8, were reduced to the Relevant Proportion of the number of Matching Shares to which the Participant would have been entitled if his Employment had not terminated. However, if the
Company’s ranking is 9th or lower (meaning below the median of the Comparator Group) the Participant shall not be entitled to acquire any Matching Shares at the end of the Investment Period, except to the extent (if any) that the Compensation
Committee decides. This applies whether the cessation of Employment occurs during or after the end of the Performance Period. 

  

	  	In consequence: 

  

	 	(a)	Rule 5.5(c) shall cease to apply; and 

  

	 	(b)	the Participant shall become entitled to acquire a number of Matching Shares at the end of the Investment Period (subject to Rule 9.2 and the reduction by reference to the Relevant
Proportion), and dependent on the ranking of the Company within the Comparator Group under Rule 7.1 at or above the median at the end of the Performance Period and subject to Rule 8. 

  

	9.2	If a Participant ceases to be in Employment: 

  

	 	(a)	during the first year of an Investment Period in any circumstances, or 

  

 9 

	 	(b)	during an Investment Period after the expiry of the first year of that period in any circumstances other than those set out in Rule 9.1 

  

	  	the Award applicable to that Investment Period shall lapse, in respect of the Investment Period referred to in Rule 9.2(a) and shall lapse, except to the extent that the
Compensation Committee otherwise decide, in respect of the Investment Period referred to in Rule 9.2(b). 

  

	9.3	Subject to any relevant legal or regulatory requirements prevailing in any jurisdiction, for the purposes of this rule a woman who ceases to be in Employment due to pregnancy or
confinement will be regarded as having ceased Employment on the date on which she indicates that she does not intend to return to work. In the absence of such indication she will be regarded as having ceased Employment on the last day on which she
is entitled to return to work. A woman who exercises her statutory right or any equivalent contractual right to return to work following pregnancy or confinement shall not be treated as having ceased to be in employment. 

  

	10	VARIATION OF CAPITAL 

  

	10.1	In the event of any increase or variation in the capital of the Company arising out of or in connection with a capitalisation issue, an offer to the holders of Shares, a rights
issue, a subdivision, consolidation or reduction of capital, special dividend, demerger, or other variation of capital, the terms of outstanding Awards and the terms on which Investment Shares have been contributed to the Plan may be adjusted in
such manner as the Compensation Committee considers appropriate. An adjustment shall not have effect unless the auditors or other financial advisers appointed by the Compensation Committee acting as experts and not arbitrators confirm that in their
opinion the adjustment is fair and reasonable and such confirmation shall be final and binding. 

  

	10.2	Participants shall be notified of any adjustment made under this Rule. 

  

	11	CHANGE OF CONTROL 

  

	11.1	If: 

  

	 	(a)	any person (and/or persons acting in concert) obtains Control of the Company as a result or in consequence of making a general offer to acquire the whole of the issued share capital
of the Company which is made subject to a condition such that if satisfied the person making the offer will have Control of the Company, or 

  

	 	(b)	if any person (and/or persons acting in concert) obtains Control of the Company other than as a result of or in consequence of making such general offer but the offeror is bound by
Rule 9 of the City Code on Takeovers and Mergers to make a general offer for the minority, 

  

	  	then: 

  

	 	(i)	in relation to all outstanding Awards the Investment Period shall be deemed to end on the Change of Control Date and the Performance Period shall, if it has not already ended, be
shortened and deemed to end on the Change of Control Date; 

  

 10 

	 	(ii)	the number of Vested Matching Shares which a Participant may become entitled to acquire shall be determined as at the Change of Control Date dependent on the Company’s ranking
within the Comparator Group under Rule 7 at that date, having regard to Rule 11.2 and subject to Rule 8; provided that the Company is not applying Accounting Principles Board Opinion 25 of the Financial Accounting Standards Board of the United
States, to the extent that the value of any Vested Matching Shares for US tax purposes exceeds three times the “base amount” applicable to the Participant, as defined in Section 280G(b)(3) of the United States’ Internal Revenue
Code, by 20 per cent. or less, the number of Vested Matching Shares will be reduced by such number as shall be necessary to avoid the imposition of the excise tax imposed by Section 4999 of the Internal Revenue Code (or any similar tax
that may hereafter be enacted); and 

  

	 	(iii)	on the Change of Control Date the Participant shall cease to have any rights in respect of outstanding Awards except in relation to the Vested Matching Shares under Rule
11.1(b)(ii). 

  

	11.2	For the purpose of Rule 11.1 in determining the Company’s TSR the price of Shares for each of the 60 Dealing Days up to and including the Change of Control Date shall be deemed
to be the higher of the closing price on the Change of Control Date, as derived from the Stock Exchange Daily Official List, and the price which would otherwise have been taken into account in determining the TSR of the Company on each of those
Dealing Days. 

  

	11.3	If: 

  

	 	(a)	under section 425 of the Companies Act 1985 the Court sanctions a compromise or arrangement for the purposes of or in connection with a scheme for the reconstruction of the Company
or its amalgamation with any other company or companies, or 

  

	 	(b)	a resolution is passed for the voluntary winding up of the Company for the purposes of or in connection with a reconstruction or division of the Company or its business

  

	  	the terms of outstanding Awards and the terms on which Investment Shares have been contributed to the Plan will be varied in such manner as the Compensation Committee considers
appropriate. A variation shall not have effect unless the auditors or other financial advisers appointed by the Compensation Committee acting as experts and not as arbitrators confirm that in their opinion the variation is fair and reasonable and
such confirmation shall be final and binding. 

  

	12	DISCHARGE OF AWARDS 

  

	12.1	The manner in which an Award shall be satisfied at the end of the Investment Period shall depend on the form of the Award determined by the Compensation Committee under Rule 5.4.

  

	12.2	Awards will normally be satisfied by the transfer of the number of Vested Matching Shares to the Participant, or as he may direct, or to a depository in the case of ADSs, from the
ESOP. 

  

 11 

	12.3	Awards will normally be satisfied within 30 days after the Compensation Committee has determined the ranking of the Company for the purposes of Rule 7 subject to Rule 8 or, if
later, within 30 days after the end of the Investment Period or, if the Award is in the form of a right to acquire Shares, within 30 days after the Participant gives notice of exercise of that right to the Company. 

  

	12.4	Any transfer of Shares is subject to the Compensation Committee being satisfied that the transfer would be lawful in the relevant jurisdiction. 

  

	12.5	The transfer of Shares under the Plan is subject to obtaining any approval or consent required under the provisions of the document “Admission of Securities to Listing”
published by the London Stock Exchange, or under the City Code on Take-overs and Mergers, or of any applicable regulations or enactment (whether in the United Kingdom or overseas). The Participant shall do all things necessary to obtain or obviate
the need for such consent. 

  

	13	MISCELLANEOUS 

  

	13.1	The Plan shall be administered by the Compensation Committee whose decision on any matter concerning the Plan shall be final and binding unless it is a matter on which the decision
of the auditors or any other financial adviser is final and binding. 

  

	13.2	The Compensation Committee shall approve all documents required in connection with Awards. 

  

	13.3	The Compensation Committee may establish arrangements under which the cash value of an Award may be paid to an Eligible Person in lieu of the discharge of the Award under Rule 12.

  

	13.4	The cost of establishing and operating the Plan (including but not limited to stamp duty and stamp duty reserve tax) shall be borne by the Company. The costs relating to the
transfer of Shares may be borne by the relevant Group Companies pro rata to the number of their employees participating or eligible to participate under the Plan. 

  

	13.5	All notices under the Plan shall be in writing. Any notice or other document to be served under the Plan may be delivered or sent by first class post, recorded delivery post or
telex or facsimile process, and if to a Group Company to their respective registered offices for the time being, and if to a Participant, to the Participant at the address which he shall give to the Company for the purpose, or failing any such
address to his last known place of abode. 

  

	13.6	Any notice or document shall be deemed to have been served: 

  

	 	(a)	if delivered, at the time of delivery; or 

  

	 	(b)	if posted, at 10.00 a.m. on the second business day after it was put into the post; or 

  

	 	(c)	if sent by telex or facsimile process, at the time of despatch. 

  

	13.7	In proving service of a notice or document it shall be sufficient to prove that delivery was made or that the envelope containing the notice or document was properly addressed,
prepaid and posted or that the telex or facsimile message was properly addressed and despatched as the case may be. 

  

 12 

	13.8	Participation in the Plan is a matter separate from any contract of employment or other agreement and any benefit conferred by the Plan shall not be counted for pension or any other
purpose. 

  

	13.9	A Participant shall have no entitlement by way of compensation or damages resulting from the termination of the office or employment by virtue of which he is or may be eligible to
participate in the Plan for the loss of any right or benefit or prospective right or benefit under the Plan which he might otherwise have enjoyed whether the compensation is claimed for wrongful dismissal or otherwise. 

  

	13.10	The Plan is intended to operate on a worldwide basis and, accordingly, the Compensation Committee may adopt any rate of exchange for converting any currency into any other currency
as they decide at any time and from time to time for any purpose in connection with the Plan. 

  

	13.11	No obligation to transfer or procure the transfer of Shares shall arise, nor shall there be any obligation to do any other thing in relation to a Participant under or in connection
with the Plan or the making or Vesting of any Award unless and until the Compensation Committee is satisfied in its discretion that either: 

  

	 	(a)	the Participant has made payment or has made arrangements satisfactory to the Company for the payment to it and/or to any Group Member or other person of such sum as is, in the sole
discretion of the Compensation Committee, sufficient to settle any liability for any tax and/or, unless the Compensation Committee otherwise determines, social security contributions or the like (in any jurisdiction) which are or would be
recoverable from such person in connection with the Plan or any Award and in respect of which the Group Member or other person is or may be liable to account (in any jurisdiction); or 

  

	 	(b)	the Participant has entered into an agreement satisfactory to the Compensation Committee to ensure that such a payment will be made by the Participant. 

  

	13.12	Receipt of an Award shall authorise the Company or any person nominated by the Company at its sole discretion to sell such number of Shares from the number to which the Award
relates as it may estimate as being necessary to produce a cash sum sufficient to meet the liabilities referred to in Rule 13.11 and account to any Group Member or other person and/or the relevant authorities in respect of such tax and/or social
security liabilities (in any jurisdiction at the appropriate time). 

  

	13.13	If a Participant owes a debt or other monetary obligation to a Group Company, the Company, or any Group Company, as appropriate, has a charge over the Participant’s interest in
the Plan (but not over his Investment Shares). Satisfaction of an Award may be withheld until the Participant has discharged to the satisfaction of the Committee the debt or other monetary obligation. Without prejudice to the generality of the
foregoing if a Participant who has ceased to be in Employment breaches any contractual obligation owed to any Group Company relating to restrictions on that Participant following the termination of his Employment the Participant’s Award shall
be forfeited. 

  

 13 

	13.14	The Plan and any Award shall be governed by and construed in accordance with the laws of England and Wales. 

  

	13.15	The Plan shall apply to JMS with all modifications that the Compensation Committee considers necessary or desirable. 

  

	13.16	Two or more Eligible Persons who have been invited to participate in the Plan or two or more Participants (“Joint Participants”) may together apply to the Compensation
Committee to treat Awards respectively made or to be made to them pursuant to offers of participation made at the same time as joint Awards (“Joint Awards”) in accordance with this rule. Such an application may be made at any time during
the Investment Period applicable to those Awards or offers of participation. The Compensation Committee may accept or reject such an application. If it accepts an application: 

  

	 	(a)	the Joint Awards shall relate to a number of Matching Shares the Compensation Committee determines, provided that the number of Matching Shares subject to the Joint Awards may not
exceed five Matching Shares for each of the Investment Shares contributed in aggregate by the Joint Participants; 

  

	 	(b)	the Compensation Committee may alter the form of Award made to any of the Joint Participants; 

  

	 	(c)	the Compensation Committee may limit the value or amount of the Award made to any of the Joint Participants in such manner as it considers appropriate, consistent with the form of
Award made in accordance with Rule 5.4(a), where appropriate; 

  

	 	(d)	the Compensation Committee may allocate the aggregate of the Matching Shares under the Joint Awards amongst the Joint Participants and decouple any of the Joint Awards from the
Investment Shares in such manner as the Compensation Committee considers appropriate. 

  

	14	AMENDMENT 

  

	14.1	Subject to Rules 14.2 and 14.3, the Compensation Committee may at any time alter or add to all or any provisions of the Plan, or the terms of all Awards made under it, in any
respect. 

  

	14.2	No alteration or addition to the advantage of Eligible Persons or Participants shall be made under Rule 14.1 without the prior approval of the Company in general meeting, other than
a minor amendment to benefit the administration of the Plan, to take account of a change in legislation or to obtain or maintain favourable tax, exchange control or regulatory treatment for Eligible Persons, Participants or Group Companies.

  

	14.3	No alteration or addition shall be made to the terms of any Award made prior to the date of the alteration or addition which would adversely affect the Participant’s interest
in that Award in any material respect without the consent of the Participant. 

  

	15	DURATION 

  

	15.1	No Award may be made later than 2 September, 2004. 

  

 142004 Leadership Equity Aquisition Plan

 Exhibit 4.36 
 WPP GROUP PLC 
  

 2004 LEADERSHIP EQUITY ACQUISITION PLAN 
  

 Approved by the Company in 
 General Meeting on
16 April 2004 and 
 amended by the Compensation Committee 
 of the board of directors of the Company 
 on 21 May 2004, 27 October 2005 and 15 December 2005

 Hammonds 
 7 Devonshire Square Cutlers Gardens London
EC2M 4YH DX 136546 Bishopsgate 2 
 Telephone +44 (0)870 839 0000 Fax +44 (0)870 839 1001 
 Offices and Associated Offices Aosta Berlin Birmingham Brussels Hong Kong Leeds London Madrid Manchester Milan Munich Paris Rome Turin 
 Website www.hammonds.com 

 CONTENTS 
  

					
	1	  	PURPOSE	  	  1
	2	  	INTERPRETATION	  	  1
	3	  	ELIGIBILITY	  	  7
	4	  	ACQUISITION OF INVESTMENT SHARES	  	  7
	5	  	PLAN LIMITS	  	  8
	6	  	AWARDS	  	  9
	7	  	COMMITMENT OF INVESTMENT SHARES	  	11
	8	  	PERFORMANCE CONDITIONS	  	12
	9	  	CESSATION OF EMPLOYMENT	  	12
	10	  	VARIATION OF CAPITAL	  	13
	11	  	CHANGE OF CONTROL	  	14
	12	  	DISCHARGE OF AWARDS	  	16
	13	  	MISCELLANEOUS	  	17
	14	  	AMENDMENT	  	19
	15	  	DURATION	  	19
		
	SCHEDULE 1	  	20
			
	1	  	DEFINITIONS	  	20
	2	  	PERFORMANCE CONDITIONS	  	20
	3	  	CALCULATION OF TSR	  	21
	4	  	CALCULATION OF THE MATCHING FACTOR	  	22
	5	  	APPLICATION OF THE MATCHING FACTOR	  	23

  

 i 

	1	PURPOSE 

  

	  	The purpose of the Plan is to incentivise those executive directors of the Company and operating company executives whose contributions transcend their day to day role.

  

	2	INTERPRETATION 

  

	2.1	The following words and expressions have the following meanings in the Rules of the Plan and in the Schedule: 

  

	  	“Act” means the Companies Act 1985 as amended. 

  

	  	“ADR” means an American Depository Receipt representing, for the time being, 5 ordinary shares in the capital of the Company deposited with Citibank NA as
depository under the Amended and Restated Deposit Agreement between the Company and Citibank NA as of 27 October 2005 as amended from time to time or any other American depository receipt arrangement sponsored by the Company.

  

	  	“Annual Earnings” means an Eligible Person’s annual earnings at any time comprising his basic salary and Target Bonus for a particular year. In the event of
any dispute, such annual earnings will be as determined by the Compensation Committee. 

  

	  	“Award” means an award or grant made to an Eligible Person subject to and on the terms of the Plan. 

  

	  	“Award Period” means the period of 42 days commencing on: 

  

	 	(a)	the date of adoption of the Plan by the shareholders of Old WPP; 

  

	 	(b)	any day on which the Company releases its results for any financial period; or 

  

	 	(c)	the date of commencement of Employment of an Eligible Person (but only in respect of that Eligible Person). 

  

	  	“Bad Leaver” means a Participant whose Employment terminates as a result of: 

  

	 	(a)	the proper termination by a Group Company of his Employment (which shall include a termination which is not a proper termination by virtue of a procedural error in the termination)
where that Participant: 

  

	 	(i)	shall have committed any act or omission which entitles a Group Company to terminate his contract of employment without notice; or 

  

	 	(ii)	shall have committed any serious breach or repeated or continued breach (after warning in writing) of his obligations under his contract of employment including, without limitation,
ceasing to work full time for the Group without the prior consent of the relevant Group Company except in circumstances where the Participant retires (but does not take early retirement other than with the prior consent of the Company); or

  

 1 

	 	(iii)	shall have become prohibited by law from being a director or employee of a Group Company as a result of his own act, omission or misfeasance; or 

  

	 	(iv)	shall have been convicted of any criminal offence which is punishable by a custodial sentence or involves dishonesty or violence; or 

  

	 	(v)	shall have, otherwise than at the request of the relevant Group Company, resigned as a director or employee of the Group; or 

  

	 	(b)	the voluntary leaving or giving notice voluntarily to leave Employment with the Group or voluntarily resigning as a director of any Group Company including, for the avoidance of
doubt, taking early retirement without the prior consent of the relevant Group Company; 

  

	 	(c)	the wrongful termination by that Participant of his contract of employment with any Group Company unless the Company has agreed in writing that such termination shall not constitute
the Participant as being a Bad Leaver, 

 provided that: 
  

	 	(a)	a Participant shall not be a Bad Leaver if he shall have been found to have been constructively dismissed by the Group; and 

  

	 	(b)	a Participant shall not be treated as a Bad Leaver or as taking early retirement if he voluntarily leaves or gives notice to voluntarily leave Employment or voluntarily resigns as a
director of any Group Company if he leaves Employment or resigns as a director at a time when he is over the age of 60. 

 “Bonus Deferral Program” means the WPP Group plc Annual Bonus Deferral Programme adopted by the Compensation Committee on 29 November 2000. 
 “Change of Control Date” means the date on which a person or persons obtains Control of the Company as described in Rule 11.1(a) or 11.1(b). 
 “Close Family” means, in relation to a person, that person’s spouse, children and siblings and such other persons as may be agreed
to be Close Family from time to time by the Compensation Committee. 
 “Commitment Date” means the date by which Investment
Shares must be committed to the Plan to be eligible for an Award which shall be such date in the year in which an Award is made as is determined by the Compensation Committee but being a date which is not normally later than 30 June in that
year, provided that the Compensation Committee may, in its discretion, decide to extend the date by which the Investment Shares must be committed to the Plan to such later date as they may determine. 
 “Company” means, 
  

	 	(d)	in relation to any period before the Effective Date, Old WPP; and 

  

	 	(e)	in relation to any period on or after the Effective Date, New WPP. 

  

 2 

 “Company Secretary” means the company secretary of the Company from time to time.

 “Compensation Committee” means the compensation committee for the time being of the board of directors of the Company.

 “Control” has the same meaning as in section 840 of the Income and Corporation Taxes Act 1988. 
 “Effective Date” means the date on which the Scheme becomes effective in accordance with Clause 7 of the Scheme, expected to be
25 October 2005. 
 “Eligible Person” means any employee (including an executive director) of a Group Company.

 “Employment” means employment as a director or employee of any Group Company. 
 “Encumbrance” means any mortgage, charge, assignment or assignation by way of security, guarantee, debenture, hypothecation, pledge,
declaration of trust, lien, right of set-off or any other encumbrance (including any conditionality or forfeiture right) or security interest whatsoever, howsoever created or arising provided that the Compensation Committee may determine that any
particular encumbrance or security interest shall not be an Encumbrance for the purposes of this definition and, for the avoidance of doubt any Shares which are committed as Investment Shares to an existing Award under the Plan will be treated as
being subject to an Encumbrance for the purposes of this definition except in relation to the Award in respect of which they are committed. 
 “ESOP” means any of the WPP Group plc Grantor Trust, the WPP Group plc ROW ESOP, the WPP Group plc UK ESOP and any other employee benefit trust in existence at the date of adoption of the Plan or as may otherwise be
nominated from time to time by the Compensation Committee to operate in conjunction with the Plan. 
 “Financial Year” means
a financial year of the Company within the meaning of section 223 of the Companies Act 1985. 
 “Good Leaver” means a
Participant whose termination of Employment does not constitute him as a Bad Leaver, including by reason of his ceasing to be in Employment as a result of: 
  

	 	(a)	death; 

  

	 	(b)	wrongful or constructive dismissal; 

  

	 	(c)	permanent disability; 

  

	 	(d)	serious long-term illness preventing the Participant from carrying out his duties of employment; 

  

	 	(e)	retirement: 

  

	 	(i)	on a basis agreed with the Company; or 

  

 3 

	 	(ii)	if he is over the age of 60 on the date of termination, 

 provided that a Participant will cease to be treated as a Good Leaver if within six months of the date of cessation of employment he takes up an employment or engagement with another company, business or organisation which the Compensation
Committee considers to be a competitor of any part of the Group. 
 “Group” means the Company and all of its subsidiaries (as
defined in section 736 of the Act). 
 “Group Company” means any member of the Group. 
 “I&P Period” means the investment and performance period which, in relation to: 
  

	 	(a)	an Award in respect of which the I&P Period commences in 2004, is the period ending on 31 December 2007; and 

  

	 	(b)	any other Award, is the period ending on 31 December in the 5th year from the commencement of the I&P Period1. 

 in either case commencing on a date specified by the Compensation Committee. 
 “Investment Shares” means the Shares committed to the Plan by an Eligible Person to qualify for an Award in accordance with Rule 7. 
 “IRC” means the United States’ Internal Revenue Code of 1986, as amended. 
 “ITEPA” means the Income Tax (Earnings and Pensions) Act 2003. 
 “Matching Shares” means Shares which are comprised in an Award. 
 “MSS” means Sir Martin Sorrell. 
 “New WPP” means WPP 2005 plc a public limited company incorporated in England and Wales with registered number 5537577, which conditional on the Scheme of Arrangement becoming effective will be renamed WPP Group plc.

 “Official List” means the Daily Official List of the UK Listing Authority. 
 “Old WPP” WPP Group plc a public limited company incorporated in England and Wales with registered number 01003653, which conditional on
the Scheme of Arrangement becoming effective will be renamed WPP 2005 plc. 
 “Original LEAP” means the Leadership Equity
Acquisition Plan adopted by the Company in General Meeting on 2 September 1999 as amended from time to time and including the sub-plans set out in the appendices to that plan. 
  

	1	As amended by the Compensation Committee on 21 May 2004 

  

 4 

 “Participant” means a person who holds an Award including, if relevant, his legal
personal representatives. 
 “Performance Conditions” means the conditions set out in the Schedule or such other conditions
as may be determined from time to time by the Compensation Committee pursuant to Rule 8. 
 “Plan” means the WPP Group plc
2004 Leadership Equity Acquisition Plan as from time to time amended in accordance with the provisions of the Rules. 
 “Relevant
Event” means the date on which an Employment terminates in circumstances where the Participant is a Good Leaver. 
 “Relevant
Proportion” means the proportion that the length of the period from the start of an I&P Period to the occurrence of the Relevant Event bears to the length of that I&P Period (calculated in days). 
 “Schedule” means the Schedule to the Rules. 
 “Scheme” means the scheme of arrangement set out in part 4 of the circular to shareholders relating to the recommended proposals for the introduction of a new parent company by means of a scheme of
arrangement under section 425 of the Companies Act 1985 or with or subject to any modification, addition or condition approved or imposed by the High Court of Justice in England and Wales 
 “Share” means an ordinary share in the capital of the Company and includes ADRs. 
 “Target Bonus” means, in relation to any particular year, the target bonus which may be payable to an Eligible Person in that particular
year and which has previously been notified to them in relation to that year. 
 “Trading Day” means a day (excluding
Saturdays, Sundays and Bank Holidays) on which clearing banks are generally open for business in the City of London and in New York. 
 “Treasury Shares” means qualifying shares (within the meaning of Section 162(4) of the Act) of the Company which are purchased by the Company out of distributable profits in accordance with section 162 of the Act and
held by the Company as treasury shares and which, pursuant to the Act, can be sold for cash, transferred for the purpose of or pursuant to an employees’ share scheme (within the meaning of Section 743 of the Act) or cancelled. 

“UK Listing Authority” means the United Kingdom Listing Authority, a division of the Financial Services Authority. 
 “Value” means the average of: 
  

	 	(a)	in the case of an ordinary share in the capital of the Company, the middle-market quotation of a Share on the Daily Official List; and 

  

 5 

	 	(b)	in the case of ADRs, the average of the highest and lowest price of an ADR on a Trading Day on the Nasdaq National Market System or on such other trading market as is for the time
being the principal trading market for the ADR, 

 in either case taken over the five Trading Days before the date on which such
value is to be determined. 
 “Vested Matching Shares” means the number of Matching Shares comprised in an Award which is
determined as at the end of the I&P Period as being the number of Matching Shares which vest in accordance with paragraph 5 of the Schedule. 
 “Vesting Date” means the date determined by the Compensation Committee to be the date on which restrictions attaching to Vested Matching Shares are to be released or Vested Matching Shares are to be transferred or issued to
a Participant, or as he may direct, or to a depository in the case of ADRs, to discharge an Award which shall, in any event, be no later than 31st March in the year following the end of the I&P Period unless the Company is prohibited from discharging the Award on that date in which case the Vesting Date will be the first available
Trading Day when the Company is no longer prohibited from discharging that Award. 
  

	2.2	An Eligible Person or Participant will be treated as “Interested” in Shares if those Shares are held by: 

  

	 	(a)	the Eligible Person or Participant beneficially; 

  

	 	(b)	a member of the Eligible Person’s or Participant’s Close Family beneficially; 

  

	 	(c)	a family trust or pension trust (not including a pension scheme of any Group Company) in which the Eligible Person or Participant is interested; 

  

	 	(d)	a private company in which the Eligible Person or Participant or their Close Family is interested as to more than 25% of the voting power, income and capital on a winding up; or

  

	 	(e)	a nominee for any of the above, 

 and not (save with the
written consent of the Compensation Committee) subject to any Encumbrance provided that any Shares which are the subject of a Basic Share Award or a Basic Share Right will be treated as Shares in which an Eligible Person or Participant is Interested
but, for the avoidance of doubt, any Shares which are issued as Bonus Share Awards or pursuant to Bonus Shares Rights pursuant to the Bonus Deferral Program shall not be treated as Shares in which an Eligible Person is Interested prior to:

  

	 	(a)	in the case of a Bonus Share Award, any contingency attaching to such award lapsing; and 

  

	 	(b)	in the case of a Bonus Share Right, the option to acquire Shares pursuant to the rights being validly exercised 

  

 6 

 and, also for the avoidance of doubt any unexercised options under the WPP Executive Stock Ownership Plan
adopted by the directors of the Company on 24 June 1996 shall also not be treated as Shares in which an Eligible Person or Participant is Interested. 
  

	2.3	The terms Basic Share Award, Basic Share Right, Bonus Share Award and Bonus Shares Right will have the same meanings as they have in the rules of the Bonus Deferral Program as
amended from time to time. 

  

	2.4	Words importing the singular shall include the plural and vice versa and words importing the masculine shall include the feminine. 

  

	2.5	Any reference, express or implied, to an enactment includes references to: 

  

	 	(a)	that enactment as amended, extended or applied by or under any other enactment; and 

  

	 	(b)	any enactment which that enactment re-enacts (with or without modification). 

  

	2.6	Any reference to a Rule is a reference to one of these Rules. 

  

	3	ELIGIBILITY 

  

	3.1	No person is entitled, by virtue of the provisions of the Plan, to participate as of right in the Plan. 

  

	3.2	The Compensation Committee may decide from time to time which Eligible Persons may participate and the extent of their participation in the Plan. 

  

	3.3	An Eligible Person who is within two years of the date on which he is anticipated to retire from Employment is not eligible to receive an Award unless the Compensation Committee
otherwise decides in exceptional circumstances. 

  

	4	ACQUISITION OF INVESTMENT SHARES 

  

	4.1	In order to participate in the Plan and to be eligible to receive an Award an Eligible Person must: 

  

	 	(a)	agree to commit Shares in which he is Interested to the Plan on or before the Commitment Date which the Compensation Committee has specified in relation to an Award; and

  

	 	(b)	actually commit Shares in accordance with Rule 7 in which he is Interested to the Plan on or before that Commitment Date and thereby agree to remain Interested in those Shares from
that Commitment Date to the end of the I&P Period. 

  

	4.2	Subject to Rule 4.3 the maximum aggregate Value of Shares (being the Value determined as at the date of the letter from the Company to an Eligible Person inviting him to receive an
Award) which an Eligible Person may commit as Investment Shares over all Awards made to that Eligible Person under the Plan for which the relevant I&P Period has not yet expired shall be 400 per cent. of the Eligible Person’s Annual
Earnings. The Compensation Committee may decide a lower maximum Value of Shares for an Eligible Person in relation to any Award. 

  

 7 

	4.3	The maximum aggregate Value of Shares (determined in accordance with Rule 4.2) which MSS may commit as Investment Shares over all Awards under the Plan for which the relevant
I&P Period has not yet expired shall be $18m provided that MSS may not commit Investment Shares with a Value of more than: 

  

	 	(a)	$10m in respect of Awards for which the I&P Period commences in 2004; and 

  

	 	(b)	$2m in respect of any year thereafter. 

  

	4.4	The Compensation Committee shall establish arrangements for permitting Eligible Persons whom it has invited to participate in the Plan to acquire their Investment Shares by the
Commitment Date provided that any such arrangements shall be in accordance with the investment policy (if any) determined from time to time by the Compensation Committee. 

  

	4.5	In the case of Eligible Persons who were not granted Awards under the Original LEAP, at least one third of the Investment Shares required to be committed to the Plan to enable the
first Award to be granted pursuant to the Plan to that Eligible Person must, unless the Compensation Committee determines otherwise, be Shares which the Eligible Person has not received or purchased pursuant to any incentive arrangement of a Group
Company (except pursuant to the exercise of a share option in respect of which the exercise price payable to acquire the shares was not less than the market value of those shares at the date of grant of the option) or which have not been purchased
in the market for cash by means of a matched sale and purchase (bed and breakfasting). 

  

	4.6	If, by the Commitment Date, a Participant has failed to commit the number of Investment Shares which it has been determined he should commit in relation to an Award, then, except in
such exceptional circumstances as the Compensation Committee may from time to time determine, that Award will lapse. 

  

	5	PLAN LIMITS 

  

	5.1	In relation to Awards granted prior to 31 December 2006 (but disregarding any awards or grants which have lapsed): 

  

	 	(a)	on average over the 10 year period, ending on the date on which an Award is to be granted under the Plan, the number of Shares which are required to be issued to satisfy:

  

	 	(i)	Awards granted under the Plan (including the Award which is about to be granted); and 

  

	 	(ii)	options or awards granted or made under any other employees’ share scheme of Old WPP and New WPP during that 10 year period 

 will not exceed 10% of the issued ordinary share capital of the Company from time to time; and 
  

 8 

	 	(b)	the number of Shares in respect of which Awards may be granted under the Plan on any day which are to be satisfied by the issue of Shares when added to the aggregate of:

  

	 	(i)	the number of Shares which immediately prior to that day have been or are to be issued to satisfy outstanding Awards under the Plan; and 

  

	 	(ii)	the number of Shares which immediately prior to that day have been or are to be issued to satisfy options or awards granted or made under any other employees’ share scheme of
Old WPP and New WPP in the ten years immediately before that day 

 shall not exceed 13% of the issued ordinary share capital of
the Company for the time being. 
  

	5.2	After 31 December 2006 the Compensation Committee shall determine such limits as they consider appropriate in relation to the issue of new Shares to satisfy Awards under the
Plan having regard to any relevant investor protection guidelines which are then current and which concern the issue of Shares in conjunction with employees’ share schemes limits. 

  

	6	AWARDS 

  

	6.1	The Compensation Committee may decide, from time to time, that the grant of an Award may be subject to the satisfaction of such conditions as it determines and as it shall notify to
an Eligible Person at the time that he is invited to participate. 

  

	6.2	By agreeing to participate in the Plan (having been invited to do so) and by agreeing to commit Investment Shares by the Commitment Date in accordance with Rule 4, an Eligible
Person shall be entitled to receive an Award granted by the Compensation Committee. Awards will normally be made during an Award Period, but exceptionally may be made at other times. 

  

	6.3	An Award shall relate to such number of Matching Shares as the Compensation Committee may determine not exceeding five Matching Shares (four in the case of Awards for which the
I&P Period commences in 2004) per Participant for every one Investment Share committed by the Participant in question. Subject to Rule 12.7, the number of Matching Shares which become Vested Matching Shares shall be determined at the end of
the I&P Period and will depend on the extent to which the Performance Conditions or other conditions as referred to in Rule 8 are satisfied. 

  

	6.4	The Compensation Committee shall determine the form in which the Award is made and its full terms. In particular, the Award may take the form of any one or more of the following,
provided that the terms of the Award are consistent with the Plan: 

  

	 	(a)	an award of Matching Shares, subject to restrictions, or a promise of Matching Shares; 

  

	 	(b)	an option to acquire the Matching Shares exercisable for a nil or a nominal consideration; or 

  

 9 

	 	(c)	such other form which the Compensation Committee considers has a substantially similar economic purpose or effect, 

 and the Compensation Committee may determine that an Award may be satisfied by a Group Company or the trustees of an ESOP (with the agreement of such
Group Company or trustees, as appropriate) or otherwise as it considers appropriate. 
  

	6.5	A Participant shall become entitled to acquire, receive or retain (depending on the form of the Award) the number of Vested Matching Shares comprised in an Award in accordance with
the form of the Award under Rule 6.4 on the Vesting Date, only if both the following conditions are met: 

  

	 	(a)	unless the Compensation Committee determines otherwise: 

  

	 	(i)	the Participant remains Interested in all of the relevant Investment Shares until the end of the I&P Period; and 

  

	 	(ii)	if a Participant ceases to be in Employment prior to the Vesting Date and is a Good Leaver, the Participant remains Interested in all of the relevant Investment Shares until the
Vesting Date; and 

  

	 	(b)	subject to Rules 9 and 11, if the Participant continues in Employment throughout the I&P Period until the Vesting Date. 

  

	6.6	The Participant shall cease to have any rights in respect of the number of Matching Shares comprised in an Award which are not Vested Matching Shares with effect from the end of the
I&P Period, and shall cease to have any rights in respect of all the Matching Shares comprised in an Award which shall lapse with effect from the earliest of: 

  

	 	(a)	subject to Rules 9 and 11, the cessation of Employment; 

  

	 	(b)	unless the Compensation Committee determines otherwise, his failure to remain Interested in accordance with Rule 6.5 in all of the Investment Shares that relate to that Award;

  

	 	(c)	subject to Rule 6.7, the date on which a Participant transfers, assigns, uses as security or otherwise charges an Award or turns an Award to account, or attempts or purports to do
any of the same; 

  

	 	(d)	the date on which an Award lapses under Rule 6.8; and 

  

	 	(e)	the date on which Rule 13.15 applies. 

  

	6.7	An Award is personal to a Participant and cannot be transferred, assigned, used as security or otherwise charged or turned to account except that the Award may be transferred if,
immediately after the transfer, the Participant would be Interested in the Award within the meaning of Rule 2.2 if when applying the provisions of Rule 2.2 the word Shares in that Rule were replaced by the word Award (and making such further changes
to the wording of Rule 2.2 as are required to give effect to this Rule) but only for so long as the Participant remains so Interested. 

  

 10 

	6.8	An Award shall lapse if the Participant commits an act of bankruptcy or enters into any arrangement with his creditors under any formal insolvency procedure.

  

	6.9	The receipt of an Award shall not confer on the Participant (unless otherwise provided in the terms of the Award) any right to the allotment of a specified number of Shares by the
Company or to the transfer of a specified number of Shares from any particular transferor. The discharge of the Award shall be in accordance with Rule 12. 

  

	6.10	If an Award is made in a form that does not confer on the Participant the right to receive dividends on the relevant Vested Matching Shares from the date the Award is made and the
provisions of paragraph 4.8 of the Schedule do not apply to that Award, the Compensation Committee may provide that the Participant shall, subject to Rule 6.11, be entitled to receive at the time of the discharge of the Award to which the
entitlement relates an issue or transfer of, or a release of restrictions in respect of, that number of Shares which could have been purchased if: 

  

	 	(a)	the dividends which would have been paid on such Vested Matching Shares (had the form of the Award conferred the right to receive dividends) been reinvested in Shares on the date
each dividend is paid after the date that the Award is made and during the I&P Period; and 

  

	 	(b)	the dividends which would have been paid on Shares which would have been held pursuant to that reinvestment in Shares had those dividends been further reinvested in Shares, again on
the date each dividend is paid during the I&P Period. 

  

	6.11	If a Participant is a Bad Leaver any right to receive additional Shares under 6.10 shall, unless the Compensation Committee determines otherwise, lapse on the date of termination of
Employment. 

  

	6.12	For the avoidance of doubt a Participant shall not be entitled to any voting rights in respect of Shares to be issued or transferred or released from restrictions pursuant to Rule
6.10 until those Shares are actually issued or transferred or released from those restrictions to the Participant. 

  

	6.13	If the Company and the Participant agree that an election under Section 431 ITEPA should be made, the Company and the Participant will both sign such an election and do all
such other things as are necessary to give effect to such an election. 

  

	7	COMMITMENT OF INVESTMENT SHARES 

  

	7.1	Any Shares in which an Eligible Person is or becomes Interested for the purposes of Rule 4 shall be committed to the Plan and held under arrangements approved by the Compensation
Committee so as to constitute the Investment Shares of the Participant for a particular Award. 

  

	7.2	The Compensation Committee shall be entitled to rely on a declaration in a form satisfactory to it that an Eligible Person or Participant is or continues to be (respectively)
Interested in the Investment Shares. 

  

 11 

	7.3	A Participant shall forthwith notify the Company Secretary if he ceases to be Interested in the Investment Shares or any of them. 

  

	7.4	The commitment of Shares to the Plan as Investment Shares shall not of itself affect any right of the Eligible Person to dividends or other rights attaching to those Shares.

  

	7.5	Shares shall cease to be Investment Shares at the end of the I&P Period or on the Vesting Date if Rule 6.5(a)(ii) applies or, if earlier, when the corresponding Award lapses
under Rule 6.6. 

  

	8	PERFORMANCE CONDITIONS 

  

	8.1	Subject to Rule 8.4, the number of Matching Shares comprised in an Award which become Vested Matching Shares shall be determined as soon as practicable following the end of the
I&P Period and will depend on the extent to which such Performance Conditions or other conditions as the Compensation Committee shall, from time to time determine on the making of an Award, are satisfied. 

  

	8.2	In the absence of a determination by the Compensation Committee to the contrary under Rule 8.1 above, the Performance Conditions, set out in the Schedule 1 will apply to Awards
granted in respect of the year 2004 and the Performance Conditions in Schedule 2 will apply to other Awards under the Plan. 

  

	8.3	If the Compensation Committee determines that exceptional circumstances have occurred or have prevailed at any time during the I&P Period applicable to an Award, the
Compensation Committee shall have the power to determine that the number of Matching Shares which may become Vested Matching Shares at the end of an I&P Period, in respect of all Awards having the same I&P Period, shall be varied by such
number as the Compensation Committee considers appropriate. 

  

	8.4	If a Participant ceases to be in Employment by reason of his death or serious long term illness preventing the Participant from carrying out his duties of employment, and unless the
Compensation Committee determines otherwise, in respect of that Participant’s Award, the I&P Period will be treated as ending on the date of the Participant’s death or cessation of employment (or such other date as the Compensation
Committee may determine).2 

  

	9	CESSATION OF EMPLOYMENT 

  

	9.1	Subject to Rules 9.2 and 9.3, if a Participant ceases to be in Employment prior to the Vesting Date of an Award, that Award shall lapse except to the extent that the Compensation
Committee determines otherwise. 

  

	9.2	If a Participant ceases to be in Employment in the first year of an I&P Period and is a Good Leaver the Award applicable to that I&P Period shall lapse except to the extent
that the Compensation Committee determines otherwise. 

	2	Amended by resolution of the Compensation Committee dated 15 December 2005 

  

 12 

	9.3	Subject to Rule 9.2, if a Participant ceases to be in Employment prior to the Vesting Date and is a Good Leaver, Rule 6 shall apply as if: 

  

	 	(a)	the number of Matching Shares which the Participant could become entitled to acquire at the end of the I&P Period, depending on the extent to which the Performance Conditions
are satisfied at the end of the I&P Period under Rule 8; and 

  

	 	(b)	the number of Shares which the Participant could become entitled to pursuant to Rule 6.10 

 were reduced to the Relevant Proportion of the number of Matching Shares and Shares respectively to which the Participant would have been entitled if his Employment had not terminated. 
  

	9.4	In consequence of Rule 9.3: 

  

	 	(a)	Rule 6.5(b) shall cease to apply; and 

  

	 	(b)	the Participant shall become entitled to acquire, receive or retain (depending on the form of the Award) on the date determined pursuant to Rule 12: 

  

	 	(i)	a number of Matching Shares; and 

  

	 	(ii)	the Shares issued, transferred or retained pursuant to Rule 6.10, 

 (reduced in either case to the Relevant Proportion in accordance with Rule 9.3), and dependent, in both cases, on the extent to which the Performance Conditions are satisfied. 
  

	9.5	Subject to any relevant legal or regulatory requirements prevailing in any relevant jurisdiction, for the purposes of this Rule a woman who ceases to be in Employment due to
pregnancy or confinement will be regarded as having ceased Employment on the date on which she indicates that she does not intend to return to work. In the absence of such indication and if she has not already returned to work she will be regarded
as having ceased Employment on the last day on which she is entitled to return to work. A woman who exercises her statutory right or any equivalent contractual right to return to work following pregnancy or confinement shall not be treated as having
ceased to be in Employment. 

 10    VARIATION OF CAPITAL 
  

	10.1	In the event of any increase or variation in the capital of the Company arising out of or in connection with a capitalisation issue, an offer to the holders of Shares, a rights
issue, a subdivision, consolidation or reduction of capital, special dividend, demerger, or other variation of capital, the terms of outstanding Awards and the terms on which Investment Shares have been contributed to the Plan may be adjusted in
such manner and on such terms as the Compensation Committee considers appropriate. An adjustment shall not have effect unless the auditors or other advisers appointed by the Compensation Committee acting as experts and not arbitrators confirm that
in their opinion the adjustment is fair and reasonable and such confirmation shall be final and binding. 

  

 13 

	10.2	Participants shall be notified of any adjustment made under this Rule. 

 11    CHANGE OF CONTROL 
  

	11.1	Subject to Rule 11.4: 

  

	 	(a)	if any person (and/or persons acting in concert) obtains Control of the Company as a result or in consequence of making a general offer to acquire the whole of the issued share
capital of the Company which is made subject to a condition such that if satisfied the person making the offer will have Control of the Company, or 

  

	 	(b)	if any person (and/or persons acting in concert) obtains Control of the Company other than as a result of or in consequence of making such general offer but the offeror is bound by
Rule 9 of the City Code on Takeovers and Mergers to make a general offer for the minority, 

 then: 
  

	 	(i)	in relation to all outstanding Awards the I&P Period shall be deemed to end on the Change of Control Date; 

  

	 	(ii)	the number of Vested Matching Shares which a Participant may become entitled to acquire shall be determined as at the Change of Control Date dependent on the extent to which the
Performance Conditions are satisfied at that date, having regard to Rule 11.2 below; and 

  

	 	(iii)	on the Change of Control Date the Participant shall cease to have any rights in respect of outstanding Awards except in relation to the Vested Matching Shares under Rule 11.1(b)(ii)

 provided that if the value (as determined pursuant to Section 280G of IRC) of the Vested Matching Shares which a
Participant may become entitled to acquire upon a person or persons obtaining Control of the Company when aggregated with any other amounts which the Participant becomes entitled to receive or acquire upon that person or persons obtaining Control
and which in either case must be aggregated for the purposes of calculating the imposition of any excise tax pursuant to Section 4999 of IRC is equal to or exceeds by 20% or less three times the “base amount” (as defined in
Section 280G(b)(3) of IRC) for that Participant the number of Vested Matching Shares will be reduced, but only if the Participant would be better off by such reduction after taking into account all arrangements between the Participant and the
Company, by such number as shall be necessary to avoid the imposition of the excise tax imposed by Section 4999 of IRC on the amounts which the Participant is entitled to acquire or receives upon that person or persons obtaining Control of the
Company. 
  

	11.2	For the purpose of Rule 11.1 in determining the Company’s TSR the End Period (as defined in the Schedule) shall be deemed to be a period ending on the Change of Control Date.

  

 14 

	11.3	If: 

  

	 	(a)	under section 425 of the Companies Act 1985 the Court sanctions a compromise or arrangement for the purposes of or in connection with a scheme for the reconstruction of the Company
or its amalgamation with any other company or companies; or 

  

	 	(b)	a resolution is passed for the voluntary winding up of the Company for the purposes of or in connection with a reconstruction or division of the Company or its business,

 the terms of outstanding Awards and the terms on which Investment Shares have been contributed to the Plan will be varied in
such manner as the Compensation Committee considers appropriate. A variation shall not have effect unless the auditors or other advisers appointed by the Compensation Committee acting as experts and not as arbitrators confirm that in their opinion
the variation is fair and reasonable and such confirmation shall be final and binding. 
  

	11.4	If any company (the “Acquiring Company”) obtains Control of the Company in accordance with Rule 11.1 and: 

  

	 	(a)	the Acquiring Company also obtains Control of another company (the “Target Company”) within such period as the Compensation Committee may determine and, as a
consequence of obtaining such Control, the Company and the Target Company become subsidiaries of the Acquiring Company; and 

  

	 	(b)	the shareholders of the Company and the Target Company before the Acquiring Company obtained Control of the Company and the Target Company are the same persons who substantially
comprise the shareholders of the Acquiring Company after the Acquiring Company obtained such Control, 

 then in relation any
outstanding Awards the Compensation Committee may determine that the I&P Period shall not be deemed to end on the Change of Control Date under Rule 11.1(i) and it may determine (with the agreement of the Acquiring Company) that a Participant is
required to release any outstanding Awards in consideration of the grant to the Participant by the Acquiring Company of an equivalent award. 
  

	11.5	For the purpose of Rule 11.4 an award granted pursuant to Rule 11.4 is an equivalent award to an Award if, but only if: 

  

	 	(a)	the shares to which it relates are in the Acquiring Company, and it is subject to the provisions of the Plan in the same manner as the Award immediately prior to its release;

  

	 	(b)	the shares to which it relates are of an equivalent value to the value of the Shares which were subject to the Award immediately prior to the release, and for this purpose the
Compensation Committee shall determine such equivalent value provided that the release of an Award and the grant of an equivalent award under Rule 11.4 shall not have effect unless the auditors or other advisers appointed by the Compensation
Committee acting as experts and not arbitrators confirm that in their opinion the equivalent value is fair and reasonable and such confirmation shall be final and binding; and 

  

 15 

	 	(c)	such award is subject to the Performance Conditions or such other performance conditions that the Compensation Committee determines are substantially no more and no less onerous
than the Performance Conditions. 

  

	11.6	With effect from the release of an Award and the grant of an equivalent award pursuant to Rule 11.4 the Plan will be construed as if: 

  

	 	(a)	the equivalent award had been granted at the same time as the Award it replaces; 

  

	 	(b)	references to the Company in the Rules were references to the Acquiring Company; and 

  

	 	(c)	references to Shares were references to shares in the Acquiring Company 

 and the Compensation Committee may make such amendments as may be necessary to give effect to Rule 11.4. 
 12    DISCHARGE OF AWARDS 
  

	12.1	The manner in which an Award is discharged on the Vesting Date will depend on the form of the Award determined by the Compensation Committee under Rule 6.4.

  

	12.2	Awards will be discharged by the transfer or issue of or the release of restrictions relating to the number of Vested Matching Shares to the Participant (or as he may direct, or to
a depository in the case of ADRs) normally from an ESOP or from Treasury Shares held by the Company. 

  

	12.3	Following the end of the last Financial Year of the I&P Period, the Compensation Committee will determine the extent to which the Performance Conditions have been satisfied such
determination to be made at least one week before the Vesting Date. 

  

	12.4	Subject to Rule 12.7, once the Compensation Committee has determined the extent to which the Performance Conditions have been satisfied in relation to an Award and, subject to the
Participant being in Employment on the Vesting Date (or if the Participant has been a Good Leaver and the provisions of Rule 9.3 apply or if the Compensation Committee has otherwise exercised its discretion under Rule 9), the Compensation
Committee will procure that the Award is discharged on the Vesting Date in accordance with Rule 12.2. 

  

	12.5	Any transfer or issue of or release of restrictions relating to Vested Matching Shares to a Participant (or as he may direct or to a depository in the case of ADRs) is subject to
the Compensation Committee being satisfied that the transfer, issue or release would be lawful in any relevant jurisdiction. 

  

	12.6	The transfer or issue of, or release of restrictions relating to, Shares under the Plan is subject to obtaining any approval or consent required under the Listing Rules published by
the United Kingdom Listing Authority, the Rules of the London Stock Exchange, the Admission and Disclosure Standards of the London Stock Exchange, and otherwise complying with the provision of City Code on Take-overs and Mergers and any other
applicable regulations or enactment (whether in the United Kingdom or overseas). The Participant shall do all things necessary to obtain, or obviate the need for, such approval or consent. 

  

 16 

	12.7	If a Participant ceases to be in Employment by reason of his death or serious long term illness preventing the Participation from carrying out his duties of employment, and unless
the Compensation Committee exercises its discretion under Rule 8.4: 

  

	 	(a)	the Participant’s Award shall be discharged in favour of his personal representatives prior to the Vesting Date (in the case of a Participant’s death);

  

	 	(b)	the date upon which such discharge should occur within 6 months of the Participant ceasing to be in Employment; and 

  

	 	(c)	the number of Matching Shares to be treated as Vested Matching Shares at the date the I&P Period shall be treated as ending under Rule 8.4 based upon the extent to which the
Performance Conditions would have been satisfied as at the date of death or termination of employment by reason of serious illness.3 

 13    MISCELLANEOUS 
  

	13.1	The Plan shall be administered by the Compensation Committee whose decision on any matter concerning the Plan shall be final and binding unless it is a matter in respect of which
the Rules provide that the decision of the auditors or any other adviser is final and binding. 

  

	13.2	The Compensation Committee or any committee or agent that they may from time to time delegate authority to, shall approve all documents required in connection with Awards.

  

	13.3	The Compensation Committee may establish arrangements under which the cash value of an Award may be paid to an Eligible Person in lieu of the discharge of the Award under Rule 12.

  

	13.4	The cost of establishing and operating the Plan (including but not limited to stamp duty and stamp duty reserve tax arising on a transfer of Shares pursuant to Rule 12) shall be
borne by the Company but may be recharged to the relevant Group Companies on such arm’s length basis as is considered appropriate from time to time. 

  

	13.5	Any notice given under the Plan is to be in writing and signed by or on behalf of the party giving it. The notice may be served by hand or by sending it by pre-paid post to:

  

	 	(a)	in the case of the Company, its registered office from time to time marked for the attention of the Company Secretary; and 

  

	 	(b)	in the case of a Participant, the address which he shall have given to the Company for the purpose or which shall be known to the Company to be his address from time to time.

  

	13.6	Any notice served shall be deemed to have been received: 

  

	 	(a)	at the time of delivery if delivery is by hand; or 

	3	Amended by resolution of the Compensation Committee dated 15 December 2005 

  

 17 

	 	(b)	in the case of pre-paid post, on the fifth Trading Day after the date of posting. 

  

	13.7	Evidence that the notice was properly addressed, stamped and put in the post shall be conclusive evidence of posting. 

  

	13.8	Participation in the Plan is a matter separate from any contract of employment or other agreement and any benefit conferred by the Plan shall not be counted for pension or any other
purpose. 

  

	13.9	The rights and obligations of any individual under the terms of his office or employment with any Group Company will not be affected by his participation in the Plan and the Plan
does not form part of any contract of employment between any individual and any Group Company. 

  

	13.10	A Participant shall have no entitlement by way of compensation or damages resulting from the termination of the office or employment (for any reason and whether lawful or not) by
virtue of which he is or may be eligible to participate in the Plan or for the loss or reduction of any right or benefit or prospective right or benefit under the Plan which he might otherwise have enjoyed whether the compensation is claimed for
wrongful dismissal or otherwise. 

  

	13.11	The Plan is intended to operate on a worldwide basis and, accordingly, the Compensation Committee may adopt any rate of exchange for converting any currency into any other currency
as it decides at any time and from time to time for any purpose in connection with the Plan. 

  

	13.12	No obligation to transfer, issue or release any restrictions or procure the transfer or release of any restrictions of Shares shall arise, nor shall there be any obligation to do
any other thing in relation to a Participant under or in connection with the Plan or the making or vesting of any Award unless and until the Compensation Committee is satisfied in its discretion that either: 

  

	 	(a)	the Participant has made payment or has made arrangements (which may include where specified at the date of grant of an Award by the Compensation Committee, validly electing for the
Participant to be liable directly for any employer’s National Insurance contributions) satisfactory to the Compensation Committee for the payment to the relevant Group Company or other person of such sum as is, in the sole discretion of the
Compensation Committee, sufficient to settle any liability for any tax and/or, unless the Compensation Committee otherwise determines, social security contributions (which, within the UK shall include employees’ National Insurance
contributions, and where determined by the Compensation Committee at the time of the grant of the Award, employer’s National Insurance contributions) or the like (in any jurisdiction) which are or may be recovered from such person in connection
with the Plan or any Award and in respect of which the relevant Group Company or other person is or may be liable to account for or pay in any jurisdiction; or 

  

	 	(b)	the Participant has entered into an agreement satisfactory to the Compensation Committee to ensure that such a payment will be made by the Participant. 

  

 18 

	13.13	Receipt of an Award shall authorise the Company or any person nominated by the Company at its sole discretion to sell such number of Vested Matching Shares as it may estimate as
being necessary to produce a cash sum sufficient to meet the liabilities referred to in Rule 13.12 and account to the relevant Group Company or other person and/or the relevant authorities in respect of such tax and/or social security liabilities
(in any jurisdiction) at the appropriate time. 

  

	13.14	If a Participant owes a debt or other monetary obligation to a Group Company, the relevant Group Company has a charge over the Participant’s interest in the Plan (but not over
his Investment Shares). Satisfaction of an Award may be withheld until the Participant has discharged, to the satisfaction of the Compensation Committee, the debt or other monetary obligation. 

  

	13.15	If a Participant who has ceased to be in Employment breaches any contractual obligation owed to any Group Company relating to restrictions on that Participant following the
termination of his Employment the Participant’s Award shall be forfeited. 

  

	13.16	The Plan and any Award shall be governed by and construed in accordance with the laws of England and Wales and the Company and the Participants (together with any Eligible Persons
who do not become Participants) shall submit to the exclusive jurisdiction of the Courts of England and Wales. 

 14    AMENDMENT 
  

	14.1	Subject to Rules 14.2 and 14.4, the Compensation Committee may at any time alter or add to all or any provisions of the Plan, or the terms of all or any Awards made under it, in any
respect. 

  

	14.2	No alteration or addition to the advantage of Eligible Persons or Participants shall be made under Rule 14.1 without the prior approval of the Company in general meeting, other than
a minor amendment to benefit the administration of the Plan, to take account of a change in legislation or to obtain or maintain favourable tax, exchange control or regulatory treatment for Eligible Persons, Participants or Group Companies.

  

	14.3	The Compensation Committee may make such amendments and modifications to all or any provisions of the Plan as are necessary or required in order to take account of laws and
regulations in any jurisdiction which enable non-UK resident Eligible Persons to participant in the Plan including the establishment of separate plans in any such jurisdictions which replicate in all substantial respects the provisions of the Plan.

  

	14.4	No alteration or addition shall be made to the terms of any Award made prior to the date of the alteration or addition which would adversely affect a Participant’s interest in
that Award in any material respect without the consent of the relevant Participant. 

 15    DURATION 
  

	  	No Award may be granted under the Plan after the fifth anniversary of the approval of the Plan in General Meeting without the prior approval of the Company in general meeting.

  

 19 

 Schedule 1 
 1    DEFINITIONS 
  

	1.1	The following words and expressions have the following meanings in this Schedule. 

 “Comparator Group” means the group of companies which the Compensation Committee shall from time to time, determine should be the Comparator Group (which shall be set out in the documentation granting
the Award) and which shall be, at the date of adoption of the Plan the companies listed below (the ticker numbers for the following companies are those used on the companies’ respective domestic exchanges): 
 Aegis Group plc (GB:965756), Arbitron Inc (US:ARB), Dentsu Inc (US:DTSUF), Digitas LLC (US:DTAS), GfK AG (DE:587530), Grey Global Group Inc (GREY), Havas
SA (FR:12188), Interpublic Group of Companies Inc (US:IPG), Ipsos SA (FR:7329), Omnicom Group Inc (US:OMC), Publicis Groupe SA (FR:13057), Taylor Nelson Sofres PLC (GB:191539) and VNU nv (NL:VNUA). 
 “Comparator Group Company” means a company in the Comparator Group. 
 “End Period” means a period of 6 months, ending on the last day of the I&P Period. 
 “Matching Factor” means the factor determined pursuant to paragraph 4 of this Schedule which is to be multiplied by the number of
Investment Shares committed to the Plan in respect of an Award which shall determine the extent to which Matching Shares become Vested Matching Shares in relation to that Award under the terms of the Plan which, for the avoidance of doubt, will not
be greater than 4 in respect of Awards in respect of which the I&P Period commences in 2004 and 5 in respect of Awards made in respect of other years and will not, in any circumstances, be less than 0. 
 “Start Period” means a period of 6 months, ending on the day before the start of the relevant I&P Period. 
 “TSR” means the total return to the holders of ordinary shares or units of common stock in the capital of the Company or Comparator Group
Company (as appropriate) based on: 
  

	 	(a)	share price appreciation; and 

  

	 	(b)	the assumed reinvestment of dividends, 

 calculated in
accordance with paragraph 3 of this Schedule below. 
 2    PERFORMANCE CONDITIONS 
  

	2.1	Subject to the Compensation Committee determining otherwise (pursuant to Rule 8.1) the Performance Condition that will apply to Awards under the Plan will be the TSR Condition.

  

 20 

	2.2	The TSR Condition is the extent to which the TSR of the Company over the I&P Period compares to the TSR of the respective Comparator Group Companies over the same period
determined in accordance with paragraph 4 below. 

 3    CALCULATION OF TSR 
  

	3.1	The TSR for each Company, and Comparator Group Company over the I&P Period shall be calculated as follows: 

 TSR = (End Value / Start Value) - 1 
 where:

  

			
	 End Value =
	 	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other relevant
exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the End Period, multiplied by the End Shareholding
		
	Start Value =	 	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other relevant
exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the Start Period, multiplied by the Start Shareholding
		
	End Shareholding =	 	the Start Shareholding increased by that number of notional shares that could be acquired using dividends paid during the course of the I&P Period. For this purpose, dividends are assumed
to be paid without any deduction or withholding in respect of tax on the Start Shareholding and the notional shares acquired from previous dividend payments during the I&P Period and on the basis that dividends are assumed to be reinvested in
full in notional shares at the closing price of a Share on the ex-dividend date relative to each such dividend. For the avoidance of doubt, the number of notional shares may include fractions of one share.
		
	Start Shareholding =	 	1,000 shares.

  

	3.2	Notwithstanding the provisions of paragraph 3.1, the Compensation Committee may determine that the TSR of the Company and/or any Comparator Group Company shall be performed using
appropriate alternative data sources (including, but not limited to “total-return” data supplied by Bloomberg or Datastream). In this case, references to End Value and Start Value shall be construed accordingly. 

 

 21 

 4    CALCULATION OF THE MATCHING FACTOR 

	 	

	4.1	At the end of the I&P Period the TSR for the Company and each Comparator Group Company shall be determined in accordance with paragraph 3 of this Schedule.

  

	4.2	The Comparator Group Companies will then be ranked according to the TSR of each of them with the Comparator Group Company with the highest TSR ranking first.

  

	4.3	If the TSR of the Company is equal to or better than the Comparator Group Company ranked second pursuant to paragraph 4.2, the Matching Factor shall be four in respect of Awards for
which the I&P Period commences in 2004 and five in respect of other Awards. 

  

	4.4	If the TSR of the Company is less than the TSR of the median Comparator Group Company the Matching Factor shall, subject to paragraph 4.8 of this Schedule, be zero.

  

	4.5	If the TSR of the Company is equal to the TSR of the median Comparator Group Company the Matching Factor shall be 1.2 in respect of Awards for which the I&P Period commences in
2004 and 1.5 in respect of other Awards. 

  

	4.6	If the TSR of the Company is equal to the TSR of any Comparator Group Company ranked between the median Comparator Group Company and the Comparator Group Company ranked second, the
Matching Factor shall, subject to paragraph 4.8 of this Schedule, be determined by the following table (depending on whether the Awards are granted in respect of which the I&P Period commences in 2004 or otherwise): 

  

					
	 	  	No. of Matching Shares for each Investment Share
	 WPP Rank within
 Comparator Group
	  	 Reduced four year I&P
 Period (F)
	  	Five year I&P Period
	 1st
	  	4	  	5
	 2nd
	  	4	  	5
	 3rd
	  	3.6	  	4.5
	 4th
	  	2.8	  	3.5
	 5th
	  	2	  	2.5
	 6th
	  	1.6	  	2.0
	 7th
	  	1.2	  	1.5
	 Lower than 7th
	  	Nil	  	Nil

	 	

 Provided that if the Comparator Group Companies relevant to any particular Award are
determined by the Compensation Committee to be different to those set in the definition of that term, the Compensation Committee may amend this table or any part of it as it considers appropriate but on the basis that no such amendment shall
materially advantage any Participants in respect of any existing Awards without the prior approval of the Company in general meeting. 
  

	4.7	If the TSR of the Company is not equal to the TSR of a Comparator Group Company but is above the TSR of the median ranked Comparator Group Company and below the TSR of the second
ranked Comparator Group Company the Matching Factor will be determined by the following formula: 

  

									
	              Matching Factor =	 	{	 	 F(a) –F(b)x(TSR(wpp) –TSR(b))
	 	}	 	+F(b)
	 	 	TSR(a) – TSR(b)	 	 

  

 22 

 where: 
  

			
	 a =
	 	 refers to the Comparator Group Company that has the lowest recorded TSR result that is also greater than the TSR of the
Company.

		
	 b =
	 	 refers to the Comparator Group Company that has the highest recorded TSR result that is also less than the TSR of the
Company.

		
	 TSR(a) =
	 	 the TSR result relating to company a.

		
	 TSR(b) =
	 	 the TSR result relating to company b.

		
	 F(a) =
	 	 the Factor given by this Schedule at 4.6 relating to company a.

		
	 F(b) =
	 	 the Factor given by this Schedule at 4.6 relating to company b.

		
	 TSR(wpp) =
	 	 the TSR of the Company.

  

	4.8	The Compensation Committee may provide, at the time of the grant of an Award, that a Matching Factor of 0.5 shall apply to an Award even if the TSR of the Company is less than the
TSR of the median Comparator Group Company provided that this discretion may only be exercised in favour of a Participant who did not receive an award under Original LEAP. 

 5    APPLICATION OF THE MATCHING FACTOR 
  

	5.1	The Matching Factor determined pursuant to paragraph 4 of this Schedule will be multiplied by the number of Investment Shares relevant to an Award and the result of that calculation
shall be the number of Vested Matching Shares in respect of that Award. 

  

 23 

 Schedule 2 
 1    DEFINITIONS 

	 	

	1.1	The following words and expressions have the following meanings in this Schedule. 

 “Comparator Group” means the group of companies which the Compensation Committee shall from time to time, determine should be the Comparator Group (which shall be set out in the documentation granting
the Award) and which shall be, at the date of adoption of the Plan the companies listed below (the ticker numbers for the following companies are those used on the companies’ respective domestic exchanges): 
 Aegis Group plc (GB:965756), Arbitron Inc (US:ARB), Dentsu Inc (US:DTSUF), GfK AG (DE:587530), Havas SA (FR:12188), Interpublic Group of Companies Inc
(US:IPG), Ipsos SA (FR:7329), Omnicom Group Inc (US:OMC), Publicis Groupe SA (FR:13057), Taylor Nelson Sofres PLC (GB:191539) and VNU nv (NL:VNUA). 
 “Comparator Group Company” means a company in the Comparator Group. 
 “End Period” means a period
of 6 months, ending on the last day of the I&P Period. 
 “Matching Factor” means the factor determined pursuant to
paragraph 4 of this Schedule which is to be multiplied by the number of Investment Shares committed to the Plan in respect of an Award which shall determine the extent to which Matching Shares become Vested Matching Shares in relation to that Award
under the terms of the Plan which, for the avoidance of doubt, will not be greater than 5 and will not be less than 0. 
 “Start
Period” means a period of 6 months, ending on the day before the start of the relevant I&P Period. 
 “TSR”
means the total return to the holders of ordinary shares or units of common stock in the capital of the Company or Comparator Group Company (as appropriate) based on: 
  

	 	(a)	share price appreciation; and 

  

	 	(b)	the assumed reinvestment of dividends, 

 calculated in
accordance with paragraph 3 of this Schedule below. 
 2    PERFORMANCE CONDITIONS 
  

	2.1	Subject to the Compensation Committee determining otherwise (pursuant to Rule 8.1) the Performance Condition that will apply to Awards under the Plan will be the TSR Condition.

  

	2.2	The TSR Condition is the extent to which the TSR of the Company over the I&P Period compares to the TSR of the respective Comparator Group Companies over the same period
determined in accordance with paragraph 4 below. 

  

 24 

 3    CALCULATION OF TSR 
  

	3.1	The TSR for each Company, and Comparator Group Company over the I&P Period shall be calculated as follows: 

 TSR = (End Value / Start Value) - 1 
 where:

  

			
	End Value =	 	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other relevant
exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the End Period, multiplied by the End Shareholding
		
	Start Value =	 	the average daily closing price of an ordinary share or unit of common stock in the capital of the Company or Comparator Group Company (as ascertained from the Official List or other relevant
exchange on which that share or unit of common stock is quoted and as determined from time to time by the Compensation Committee) during the Start Period, multiplied by the Start Shareholding
		
	End Shareholding =	 	the Start Shareholding increased by that number of notional shares that could be acquired using dividends paid during the course of the I&P Period. For this purpose, dividends are assumed
to be paid without any deduction or withholding in respect of tax on the Start Shareholding and the notional shares acquired from previous dividend payments during the I&P Period and on the basis that dividends are assumed to be reinvested in
full in notional shares at the closing price of a Share on the ex-dividend date relative to each such dividend. For the avoidance of doubt, the number of notional shares may include fractions of one share.
		
	Start Shareholding =	 	1,000 shares.

  

	3.2	Notwithstanding the provisions of paragraph 3.1, the Compensation Committee may determine that the TSR of the Company and/or any Comparator Group Company shall be performed using
appropriate alternative data sources (including, but not limited to “total-return” data supplied by Bloomberg or Datastream). In this case, references to End Value and Start Value shall be construed accordingly. 

4    CALCULATION OF THE MATCHING FACTOR 
  

	4.1	At the end of the I&P Period the TSR for the Company and each Comparator Group Company shall be determined in accordance with paragraph 3 of this Schedule.

  

 25 

	4.2	The Comparator Group Companies will then be ranked according to the TSR of each of them with the Comparator Group Company with the highest TSR ranking first.

  

	4.3	If the TSR of the Company is equal to or better than the Comparator Group Company ranked second pursuant to paragraph 4.2, the Matching Factor shall be four in respect of Awards for
which the I&P Period commences in 2004 and five in respect of other Awards. 

  

	4.4	If the TSR of the Company is less than the TSR of the median Comparator Group Company the Matching Factor shall, subject to paragraph 4.8 of this Schedule, be zero.

  

	4.5	If the TSR of the Company is equal to the TSR of the median Comparator Group Company the Matching Factor shall be 1.2 in respect of Awards for which the I&P Period commences in
2004 and 1.5 in respect of other Awards. 

  

	4.6	If the TSR of the Company is equal to the TSR of any Comparator Group Company ranked between the median Comparator Group Company and the Comparator Group Company ranked second, the
Matching Factor shall, subject to paragraph 4.8 of this Schedule, be determined by the following table (depending on whether the Awards are granted in respect of which the I&P Period commences in 2004 or otherwise)1: 

  

			
	 	  	No. of Matching Shares for each Investment Share
	 WPP Rank within
 Comparator Group
	  	Five year I&P Period
	 1st
	  	5
	 2nd
	  	5
	 3rd
	  	4.5
	 4th
	  	3.5
	 5th
	  	2.5
	 6th
	  	1.5
	 Lower than 6th
	  	0

 Provided that if the Comparator Group Companies relevant to any particular Award are determined by
the Compensation Committee to be different to those set in the definition of that term, the Compensation Committee may amend this table or any part of it as it considers appropriate but on the basis that no such amendment shall materially advantage
any Participants in respect of any existing Awards without the prior approval of the Company in general meeting. 
  

	4.7	If the TSR of the Company is not equal to the TSR of a Comparator Group Company but is above the TSR of the median ranked Comparator Group Company and below the TSR of the second
ranked Comparator Group Company the Matching Factor will be determined by the following formula: 

  

									
	              Matching Factor =	 	{	 	 F(a) –F(b)x(TSR(wpp) –TSR(b))
	 	}	 	+F(b)
	 	 	TSR(a) – TSR(b)	 	 

	4	Amended by resolution of the Compensation Committee dated 27 October 2005 

  

 26 

 where: 
  

			
	 a =
	 	 refers to the Comparator Group Company that has the lowest recorded TSR result that is also greater than the TSR of the
Company.

		
	 b =
	 	 refers to the Comparator Group Company that has the highest recorded TSR result that is also less than the TSR of the
Company.

		
	 TSR(a) =
	 	 the TSR result relating to company a.

		
	 TSR(b) =
	 	 the TSR result relating to company b.

		
	 F(a) =
	 	 the Factor given by this Schedule at 4.6 relating to company a.

		
	 F(b) =
	 	 the Factor given by this Schedule at 4.6 relating to company b.

		
	 TSR(wpp) =
	 	 the TSR of the Company.

  

	4.8	The Compensation Committee may provide, at the time of the grant of an Award, that a Matching Factor of 0.5 shall apply to an Award even if the TSR of the Company is less than the
TSR of the median Comparator Group Company provided that this discretion may only be exercised in favour of a Participant who did not receive an award under Original LEAP. 

 5    APPLICATION OF THE MATCHING FACTOR 
  

	5.1	The Matching Factor determined pursuant to paragraph 4 of this Schedule will be multiplied by the number of Investment Shares relevant to an Award and the result of that calculation
shall be the number of Vested Matching Shares in respect of that Award. 

  

 27

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