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                                                                   EXHIBIT 10.9

                        SUMMARY OF 2001 BONUS PROGRAM FOR
                          EXECUTIVE VICE PRESIDENTS OF
                       UNITED STATES CELLULAR CORPORATION

                  The objectives of the 2001 Bonus Program for Executive Vice
Presidents (the "2001 Bonus Plan") of United States Cellular Corporation ("USM")
are: (i) to provide incentives for the Executive Vice Presidents of USM to
extend their best efforts to achieve superior results in relation to key
performance targets, (ii) to reward USM's Executive Vice Presidents in relation
to their success in meeting and exceeding these performance targets, and (iii)
to help USM attract and retain talented leadership in positions of critical
importance to the success of USM.

                  The 2001 Bonus Plan was designed to generate a targeted 2001
bonus pool equal to the total of 40% of the aggregate of the base salaries of
the Company's senior executive officers other than the President. Under the 2001
Bonus Plan, the size of the target bonus pool is increased or decreased
depending on USM's 2001 achievements with respect to the performance categories.
No bonus pool is paid under such plan if minimum performance levels are not
achieved in these categories. The maximum bonus pool that could be generated,
which would require exceptional performance in all areas, would equal the total
of 80% of the aggregate base salaries of the Company's senior executive officers
other than the president. At target performance, the bonus pool would be equal
to 40% of the aggregate salaries of the Company's senior executive officers
other than the President. The performance categories include (i) gross post-pay
customer additions; (ii) consolidated cash flow; (iii) consolidated revenue;
(iv) return on capital; and (v) customer defections.<Page>

                                                                   Exhibit 10.25

                   CONFIDENTIAL AGREEMENT AND GENERAL RELEASE

     This Confidential Agreement and General Release (this "Agreement") confirms
the following understandings and agreements between United States Cellular
Corporation ("USCC") and Richard Goehring (hereinafter referred to as "you" or
"your" or "Employee").

     1.   (a)  You are hereby being notified that your employment by USCC is
being terminated. Your employment by USCC will terminate on May 31, 2003 (the
"Termination Date"). In order to facilitate your transition from employment by
USCC, USCC is providing you with a period of transition of employment (the
"Transition Period") which will commence on March 1, 2002 (the "Commencement
Date") and end on May 31, 2002 and a Notice Period ("Notice Period") of
employment which will begin on June 1, 2002 and end on May 31, 2003. During the
Transition Period you will continue to be an employee of USCC and will
transition your responsibilities to Michael Irizarry. During the Notice Period,
you will continue to be an employee of USCC and will make yourself available for
any assignments that senior leadership of USCC, or senior leadership of its
parent or affiliated companies may deem appropriate. In consideration of your
covenants set forth in this Agreement, including the general release set forth
in paragraph 3 of this Agreement, and provided that you do not revoke this
Agreement pursuant to paragraph 7 of this Agreement, the following payments and
benefits will be provided to you by USCC:

          (i)  During the Transition and Notice Periods USCC will continue to
     pay to you your base salary as of the Commencement Date. Such payment will
     be made in installments in accordance with USCC's payroll policy and will
     be subject to any payroll or other taxes required to be withheld under
     applicable law.

          (ii) Except as otherwise provided in this paragraph 1(a)(ii), during
     the Transition and Notice Periods you will be entitled to participate in
     those retirement, welfare and fringe benefit plans maintained by USCC in
     which you were entitled to participate immediately prior to the
     Commencement Date, subject to the terms of the relevant plans and subject
     to such changes thereto as are generally applicable to the employees of
     USCC from time to time.

          (iii) During the Notice Period you will not accrue additional vacation
     time.

          (iv) During the Notice Period you will continue to have the right to
     exercise, in accordance with the provisions of the United States Cellular
     Corporation 1998 Long-Term Incentive Program (the "Plan") and any stock
     option agreements thereunder (the "Stock Option Agreements"), those stock
     options which were previously granted to you under the Plan, that are
     exercisable as of the date of such exercise and that otherwise have not
     expired in accordance with the provisions of the Plan or the Stock Option
     Agreements. (See Schedule A) USCC will seek Board approval to extend your
     right to exercise these stock options up to and including ninety (90) days
     after the Termination Date. All stock options granted to you under the Plan
     which are not exercisable on or prior to the Termination Date will be
     cancelled on the Termination Date, subject to any contrary provision of the
     Plan or the relevant Stock Option Agreement. You will not be entitled to
     receive any additional stock options on or after the Commencement Date.

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          (v)  You will become the owner of the performance shares granted to
     you under the United States Cellular Corporation 1998 Long-Term Incentive
     Program (the "Plan") which during the Notice Period becomes nonforfeitable
     in accordance with the provisions of the Plan or any restricted stock
     agreements thereunder (the "Restricted Stock Agreement", see Schedule A).
     All performance shares granted to you under the Plan which do not become
     nonforfeitable on or prior to the Termination Date will be forfeited on the
     Termination Date, subject to any contrary provision of the Plan or the
     relevant Restricted Stock Agreement. You will not be entitled to receive
     any additional restricted stock on or after the Commencement Date.

          (vi) You will be eligible to receive your target bonus for the year
     2002 but will not participate in such a plan for the year 2003. Your 2002
     target bonus will be paid in March, 2003 and will be computed at 40% of
     your base salary.

          (vii) USCC will pay you a lump sum of $16,452.72, the equivalent of
     premium expenses you will incur should you elect to continue your health
     benefits via COBRA payments through December 1, 2004. Applicable deductions
     will be made or a 1099 form will be filed as required by law.

          (viii) You will be allowed to keep the USCC computer you are currently
     using.

          (ix) After the Termination Date, and beginning June 1, 2003 you will
     be engaged as a consultant for a period up to and including May 31, 2005
     ("Consulting Period"). During this Consulting Period you will be engaged as
     an independent contractor (and not a USCC employee) to provide up to 100
     hours of consulting services for USCC or its parent and affiliated
     companies for a guaranteed annual fee of $30,000, plus reimbursement for
     whatever reasonable out-of-pocket expenses you incur. Additional consulting
     hours would be reimbursed at a rate of $300 per hour.

          (x)  Your Deferred Compensation Account from September 25, 2000
     Agreement ("Executive Deferred Compensation Agreement Phantom Stock
     Account") will be paid upon your Termination Date (May 31, 2003) and will
     include all bonus deferrals and all company match amounts credited to the
     Deferred Compensation Account. This will be paid as a lump sum of 2,929
     shares of common stock of the Company and cash equal to the Fair Market
     Value of the fractional shares (.45 shares).

     2.   You agree to resign, effective as of the Commencement Date, from any
offices that you hold with USCC or any of its affiliates and from membership on
any committees of USCC or any of its affiliates.

     3.   (a)  In consideration of the payments and benefits described in
paragraph 1(a) above, you, for and on behalf of yourself and your heirs,
administrators, executors, and assigns, effective the date hereof, agree not to
sue and do fully and forever release and discharge USCC, including its direct
and indirect parents, subsidiaries and affiliates, together with their
respective officers, directors, partners, shareholders, employees and agents,
and the predecessors, successors or assigns of any of them (hereinafter referred
to as the "Released Parties"), from any and all claims which you had, may have
had, or now have against the Released Parties, for or by reason of any matter,
cause or thing whatsoever, including any claim arising out of or

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attributable to your employment or the termination of your employment with USCC,
including but not limited to claims of breach of contract, wrongful termination,
unjust dismissal, defamation, libel or slander, or under any federal, state or
local law dealing with discrimination based on age, race, sex, national origin,
handicap, religion, disability or sexual preference. This release of claims
includes, but is not limited to, all claims arising under Title VII of the Civil
Rights Act, the Americans with Disabilities Act, the Civil Rights Act of 1991,
the Family Medical Leave Act, the Equal Pay Act, state fair employment, human
rights and/or civil rights laws, and all other federal, state and local labor
and anti-discrimination laws, the common law and any other purported restriction
on an employer's right to terminate the employment of employees.

          (b)  You specifically release all claims under the Age Discrimination
in Employment Act relating to your employment and its termination.

          (c)  You further agree to sign on your Termination Date a release
     containing language similar to that set forth in Paragraphs 3(a), 3(b) and
     7.

     4.   You understand and agree that the payments and benefits provided
herein include payments and benefits to which you would not have otherwise been
entitled. You further understand that the purpose of this Agreement is to assure
USCC that in return for such payments and benefits, it will not be put to the
expense and inconvenience of defending any claim, charge, or lawsuit asserted by
you in connection with your employment or your separation.

     5.   You agree to return to USCC promptly after the Commencement Date all
Company property, including without limitation, mailing lists, reports, files,
memoranda, records, credit cards, door and file keys, computer access codes or
disks and instructional manuals, and other physical or personal property which
you received or prepared or helped prepare in connection with your employment
with USCC, and that you will not retain any copies, duplicates, reproductions or
excerpts thereof.

     6.   During the Transition, Notice and Consulting Periods, you agree to
cooperate with USCC and its financial and legal advisors in any legal, internal
or business matters, as reasonably requested from time to time by USCC with due
regard to your other commitments.

     7.   You acknowledge that you have read this Agreement in its entirety,
fully understand its meaning and are executing this Agreement voluntarily and of
your own free will with full knowledge of its significance. You acknowledge that
you are not waiving rights or claims that may arise after the date this
Agreement is executed. You acknowledge that you have had twenty-one (21) days to
consider this Agreement and that you have been advised by USCC to consult with
an attorney prior to executing this Agreement. You have the right to revoke this
Agreement for a period of seven days following your execution of it by giving
written notice of same to USCC.

     8.   You shall not disclose this Agreement or any of its terms to anyone
other than your attorneys, accountants, tax advisors, financial advisors and
immediate family, unless called on by a court order or subpoena to do so; and if
so called on will give immediate notice of such order or subpoena to USCC to the
attention of Donald Crockford, 8410 West Bryn Mawr,

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Suite 700, Chicago, Illinois 60631 or USCC's then-current or last-known address
or to USCC's attorney, Adrianne C. Mazura, of Piper Marbury Rudnick & Wolfe, 203
North LaSalle Street, Suite 1800, Chicago, Illinois 60601. You further agree
that in accordance with USCC's policies, you shall hold any and all confidential
and proprietary information about USCC or its affiliates or their customers in
strict confidence. You also agree that you will not make, in writing or orally,
any false statements about USCC or its affiliates to their customers,
prospective customers, or any other third party.

     9.   In the event that any one or more of the provisions of this Agreement
is held to be invalid, illegal or unenforceable, the validity, legality and
enforceability of the remaining provisions will not in any way be affected or
impaired thereby. Moreover, if any one or more of the provisions contained in
this Agreement is held to be excessively broad as to duration, scope, activity
or subject, such provisions will be construed by limiting and reducing them so
as to be enforceable to the maximum extent compatible with applicable law.

     10.  Nothing herein shall be deemed to constitute an admission of
wrongdoing by you, USCC or any of the other Released Parties. Neither this
Agreement nor any of its terms shall be used as an admission or introduced as
evidence as to any issue of law or fact in any proceeding, suit or action, other
than an action to enforce this Agreement.

     11.  The terms contained in this Agreement constitute the entire agreement
between the parties with respect to the subject matter hereof and supersede all
prior negotiations, representations or agreements relating thereto whether
written or oral with the exception of any agreements concerning confidentiality,
trade secrets, or any nonsolicitation, nonservicing or noncompetition
agreements, all of which agreements shall remain in full force and effect, and
are hereby confirmed and ratified. You represent that in executing this
Agreement, you have not relied upon any representation or statement not set
forth herein. No amendment or modification of this Agreement shall be valid or
binding upon the parties unless in writing and signed by both parties.

     You acknowledge that you have read this Agreement and fully understand its
terms. You further acknowledge that you have signed this Agreement as your
voluntary act and without coercion or force of any kind whatsoever.

BY EMPLOYEE:                                 UNITED STATES
                                             CELLULAR CORPORATION

                                             BY:
-----------------------------                    -------------------------------
RICHARD GOEHRING

DATE:                                        DATE:
      -----------------------                      -----------------------------

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                                   SCHEDULE A

LTIP
                         CURRENT STOCK PRICE (2/25/02)
STOCK OPTIONS            $  39.10

<Table>
<Caption>
------------------------------------------------------------------------------------------------------------------
                                                                             5/31/03 Value
                                                                            (assuming stock
     Award Date         # of Options      Option Price      Vest Date      price is unchanged      Estimated Value
                                                                              from today)
------------------------------------------------------------------------------------------------------------------
<S>                        <C>                <C>          <C>                <C>                  <C>
5/14/97                     1,920             $25.25        3/31/02                $26,592                 $26,592
------------------------------------------------------------------------------------------------------------------
3/31/98                     1,920             $33.94        3/31/02                 $9,907                  $9,907
3/31/98                     1,920             $33.94        3/31/03                 $9,907                  $9,907
------------------------------------------------------------------------------------------------------------------
3/31/99                     1,920             $44.00        3/31/02                -$9,408         $0 - underwater
3/31/99                     1,920             $44.00        3/31/03                -$9,408         $0 - underwater
------------------------------------------------------------------------------------------------------------------
3/31/00                       952             $71.00        3/31/02               -$30,389         $0 - underwater
3/31/00                       953             $71.00        3/31/03               -$30,401         $0 - underwater
------------------------------------------------------------------------------------------------------------------
5/8/01                      3,320             $64.16        3/31/02               -$83,199         $0 - underwater
5/8/01                      3,320             $64.16        3/31/03               -$83,199         $0 - underwater
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                                                        Estimated Total Stock Option Value                 $46,406

</Table>

RESTRICTED STOCK

<Table>
<Caption>
------------------------------------------------------------------------------------------------------------------
                                                                             5/31/03 Value
                                                                            (assuming stock
     Award Date         # of Options      Option Price      Vest Date      price is unchanged      Estimated Value
                                                                              from today)
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<S>                        <C>                <C>          <C>                <C>                  <C>
3/31/99                     2,938                N/A        3/31/02            $114,875.80            $114,875.80
------------------------------------------------------------------------------------------------------------------
3/31/00                     1,753                N/A        3/31/03             $68,542.30             $68,542.30
------------------------------------------------------------------------------------------------------------------

                                             Estimated Total Restricted Stock Option Value               $183,418
</Table>

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