Document:

Amended and Restated Equity Pledge Interest Agreement dated July 20, 2004

 Exhibit 10.26 
  
 Amended and Restated Equity Interests Pledge Agreement 
  
 This Amended and Restated Equity Interests Pledge Agreement (the “Agreement”) is entered into on the day of July 20, 2004 by and among the following
parties: 
  

			
	Party A:	  	eLongNet Information Technology (Beijing) Co., Ltd.
	Address:	  	10 Jiuxianqiao Street, Chaoyang District Beijing
	Legal Representative:	  	Tang Yue
		
	Party B:	  	Beijing eLong Information Technology Co., Ltd
	Address:	  	Room 109, Jian Tower, No. 68 Xue Yuannan Street Haidian District Beijing
	Legal Representative:	  	Tang Yue
		
	Party C:	  	Beijing Asia Interactive Advertising Co., Ltd.
	Address:	  	203, B Xingke Tower, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	Legal Representative:	  	Tang Yue

  
 WHEREAS, 
  
 (1).    Party B owns 80% of the equity interest in Beijing eLong
Airline Services Co., Ltd. (Hereinafter “eLong Airline”). Party C owns 20% of the equity interest in Beijing eLong Airline Services Co., Ltd. eLong Airline is a wholly domestic-owned company registered under the People’s Republic of
PRC (Hereinafter “PRC”) laws and regulations. 
  
 (2).    Party A and eLong Airline entered into Exclusive Technical Consulting and Services Agreement on the date of August 22, 2003 and entered into the Supplementary Agreement of Exclusive Technical Consulting and Services Agreement on the date of March 5, 2004 (the Exclusive Technical Consulting and Services Agreement and the relevant
Supplementary Agreement Hereinafter “Service Agreement”). Both parties amend and restate the Service Agreement in further on July 20, 2004, in which the Party A has the exclusive right to provide Elong Airline with technical
services related with air transport and selling agency. 
  
 (3).    Party A and eLong Airline sign a Amended and Restated Trademark License Agreement (“Trademark License Agreement”) on July 20, 2004, Party A agrees that Elong Airline shall use some trademarks in
accordance with the agreement; 
  
 (4).    The three
parties and eLong Airline sign a Amended and Restated Business Operation Agreement (“Business Operation Agreement”) on July 20, 2004. According to the agreement, Elong Airline agrees not to conduct any business probably taking great effect
on the capital, debt or right of Party A, without the prior written consent of Party A; 
  
 (5).    In order to make sure that eLong Airline performs the obligations of payment for the technical service and software license provided by Party A, and performs the obligations related with Party A in
“Trademark License Agreement” and “Business Operation Agreement“, the three parties agree to amend and restate the Equity Interests Pledge Agreement in accordance with the declaration of the agreement, Party B and Party C are
willing to pledge all of its equity interest in eLong Airline to Party A . 
  

 1 

 Therefore Party A, Party B and Party C through mutual negotiations hereby enter into this Agreement based upon the
following terms: 
  
 1.    Definitions And
Interpretation 
  
 Unless otherwise provided in this Agreement, the
following terms shall have the following meanings: 
  
 1.1    Pledge means the full content of Article 2 hereunder 
  
 1.2    Equity Interest means all equity interests in Elong Airline legally held by Party B and Party C. 
  
 1.3    Rate of Pledge means the ratio between the
value of the pledge under this Agreement and the exclusive technical consulting and service fees under the technical Service Agreement and the relevant supplement agreement. 
  
 1.4    Term of Pledge means the period provided for under Article 3.2 hereunder. 
  
 1.5    Service Agreement means the Exclusive
Technical Consulting and Service Agreement entered into by and between eLong Airline, of which Party B and Party C have equity interests, and Party A on the date of August 22, 2003 and the Supplementary Agreement of Exclusive Technical Consulting and Service Agreement entered into on the date of March 5, 2004, and the further amendment and restatement of the aforesaid agreement on the date of July 20, 2004. 
  
 1.6    Event of Default means any event in accordance with Article 7.1 hereunder. 
  
 1.7    Notice of Default means the notice of
default issued by Party A in accordance with this Agreement. 
  
 2.    Assignments And Pledge 
  
 2.1    Party B and Party C agree to pledge all its equity interest in Elong Airline to Party A. Pledge under this Agreement refers to the rights owned by Party A who shall be entitled to have priority in receiving
payment by the evaluation or proceeds from the auction or sale of the equity interests pledged by Party B and Party C to Party A. 
  
 3.    Rate Of Pledge And Term Of Pledge 
  
 3.1    The Rate of Pledge 
  
 3.1.1    The rate of pledge shall be 100% 
  
 3.2    The Term of Pledge 
  
 3.2.1    This Agreement shall take effect as of the date when the equity interests under this
Agreement are recorded in the Register of Shareholder of eLong Airline and registered with the competent Administration for Industry and Commerce. The term of the Pledge is the same with the term of Service Agreement. 
  
 3.2.2    During the period, Party A shall be
entitled to dispose the Pledge in accordance with this Agreement in the event that eLong Airline fails to pay exclusive technical Consulting and service fee or software license in accordance with the Service Agreement or fails to perform the
obligations of “Trademark License Agreement” or “Business Operation Agreement“. 
  

 2 

 4.    Physical Possession Of Documents 
  
 4.1    During the term of Pledge under this
Agreement, Party B and Party C should deliver the physical possession of the Certificate of Distribution and the Name List of Shareholder of Elong Airline to Party A within one week as of the date of conclusion of this Agreement. 
  
 4.2    Party A shall be entitled to collect the
dividends from the equity interests. 
  
 4.3    The pledge in this Agreement shall be record in the shareholder’s register of Elong Airline. 
  
 5.    Representation of Party B and Party C 
  
 5.1    Party B and Party C is the legal owner of the equity interests. 
  
 5.2    Party B and Party C does not pledge or
encumber the equity interests to any other person except for Party A. 
  
 6.    Warranties and Guarantee of Party B and Party C 
  
 6.1    During the effective term of this Agreement, Party B and Party C covenants to Party A that Party B and Party C shall:

  
 6.1.1    Not transfer or assign the
equity interests, create or permit to create any pledges which may have an adverse effect on the rights or benefits of Party A without prior written consent from Party A; publication unless the two parties have agreed otherwise. 
  
 6.1.2    Comply with and implement laws and
regulations with respect to the pledge of rights, present to Party A the notices, orders or suggestions with respect to the Pledge issued or made by the competent authority within five days upon receiving such notices, orders or suggestions and
comply with such notices, orders or suggestions, or object to the foregoing matters at the reasonable request of Party A or with consent from Party A. 
  
 6.1.3    Timely notify Party A of any events or any received notices which may affect Party B and Party C’s equity interest
or any part of its right, and any events or any received notices which may change Party B and Party C’s any covenant and obligation under this Agreement or which may affect Party B and Party C’s performance of its obligations under this
Agreement. 
  
 6.2    Party B and Party
C agrees that Party A ‘s right of exercising the Pledge obtained from this Agreement shall not be suspended or hampered through legal procedure by Party B and Party C or any successors of Party B and Party C or any person authorized by Party B
and Party C or any other person. 
  
 6.3    Party B and Party C warrants to Party A that in order to protect or perfect the security over the payment of the technical consulting and service fees under the Service Agreement, Party B and Party C shall execute
in good faith and cause other parties who have interests in the pledge to execute all the title certificates, contracts, and or perform and cause other parties who have interests to take action as required by Party A and make access to exercise the
rights and authorization vested in Party A under this Agreement. 
  
 6.4    Execute all the documents with respect to the changes of certificate of equity interests with Party A or the person (natural person or legal entity) designed by Party A, and provides all the notices, orders and
decisions regarded as necessary by Party A with Party A within the reasonable time. 
  

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 6.5    Party B and Party C warrants to Party A that Party B and Party C will
comply with and perform all the guarantees, covenants, agreements, representations and conditions for the benefits of Party A. Party B and Party C shall compensate all the losses suffered by Party A for the reasons that Party B and Party C does not
perform or fully perform their guarantees, covenants, agreements, representations and conditions. 
  
 7.    Event Of Default 
  
 7.1    The following events shall be regarded as the event of default: 
  
 7.1.1    Elong Airline fails to make full payment
of the exclusive technical consulting and service fees and software license fees as scheduled under the Service Agreement; or fails to perform the obligation of “Trademark License Agreement” or “Business Operation Agreement“;

  
 7.1.2    Party B and Party C makes
any material misleading or fraudulent representations or warranties under Article 5 herein, and/or Party B and Party C is in violation of any warranties under Article 6 herein; 
  
 7.1.3    Party B and Party C violate the covenants under any of the Articles herein; 

 
 7.1.4    Party B and Party C waives the pledged
equity interests or transfers or assigns the pledged equity interests without prior written consent from Party A; 
  
 7.1.5    Party B and Party C’s any external loan, security, compensation, covenants or any other compensation liabilities
(1) are required to be repaid or performed prior to the scheduled date; or (2) are due but can not be repaid or performed as scheduled and thereby cause Party A to deem that Party B and Party C’s capacity to perform the obligations herein is
affected; 
  
 7.1.6    This Agreement
is illegal for the reason of the promulgation of the related laws or Party B and Party C’s incapability of continuing to perform the obligations herein; 
  

7.1.7    Any approval, permits, licenses or authorization from the competent authority of the government needed to perform
this Agreement or validate this Agreement are withdrawn, suspended, invalidated or materially amended; 
  
 7.1.8    The property of Party B and Party C is adversely changed and cause Party A deem that the capability of Party B and
Party C to perform the obligations herein is affected; 
  
 7.1.9    The successors or assignees of the Elong Airline are only entitled to perform a portion of or refuse to perform the payment liability under the Service Agreement; 
  
 7.1.10    The default resulted in the action or
inaction of Pledgor’s breaching the other Articles of this Agreement; 
  
 7.1.11    Other circumstances whereby Party A is incapable of exercising the right to dispose the Pledge in accordance with the related laws. 
  
 7.2    Party B and Party C shall immediately give a written notice to Party A if Party B and Party
C is aware of or find that any event under Article 7.1 herein or any events that may result in the foregoing events have happened or is going on. 
  
 7.3    Unless the event of default under Article 7.1 herein has been solved to Party A ‘s satisfaction, Party A, at any
time when the event of default happens or thereafter, may give a written notice of default to Party B and Party C and require Party B and Party C to immediately make full payment of the overdue service fees and software license under the 

  

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Service Agreement and other payables or perform the obligation of “Trademark License Agreement” or “Business Operation Agreement“, or dispose the
Pledge in accordance with Article 8 herein. 
  
 8.    Exercise Of The Right Of The Pledge 
  
 8.1    In case eLong Airline does not fully repay the aforesaid technical service fees and software license fees of the Service Agreement, and does fully perform the obligations of “Trademark License
Agreement” and “Business Operation Agreement“, Party B and Party C shall not transfer or assign the pledge without prior written approval from Party A prior to the full repayment of the consulting and service fee under the Service
Agreement. Unless the two parties have agreed otherwise. 
  
 8.2    Subject to Article 7, Party A may exercise the right to dispose the Pledge when Party A gives a notice of default. 
  
 8.3    Party A is entitled to have priority in receiving payment by the evaluation or proceeds from the auction or sale of whole
or part of the equity interests pledged herein in accordance with legal procedure until the outstanding consulting and service fees and all other payables under the Service Agreement are repaid. 
  
 8.4    Party B and Party C shall not hinder Party
A from disposing the Pledge in accordance with this Agreement and shall give necessary assistance so that Party A could realize his Pledge. 
  
 9.    Transfers Or Assignment 
  
 9.1    Party B and Party C shall not donate or transfer his rights and obligations herein without prior consent from Party A.

  
 9.2    This Agreement shall be
binding upon Party B and Party C and his successors and be effective to Party A and his each successor and assignee. 
  
 9.3    Party A may transfer or assign his all or any rights and obligations under the Service Agreement to any individual
(natural person or legal entity) at any time. In this case, the assignee shall enjoy and undertake the same rights and obligations herein of Party A as if the assignee is a party hereto. When Party A transfers or assigns the rights and obligations
under the Service Agreement, at the request of Party A, Party B and Party C shall execute the relevant agreements and/or documents with respect to such transfer or assignment. 
  
 9.4    After Party A ‘s change resulting from the transfer or assignment, the new parties to
the pledge shall enter into a pledge agreement. 
  
 10.    Termination 
  
 10.1    This Agreement shall not be terminated until the following conditions are met: 
  
 (1)    All the consulting and service fees and software license fees under the Service Agreement are paid off (2) eLong Airline
has fully perform all the obligations under “Trademark License Agreement” and “Business Operation Agreement“, or the aforesaid obligations are terminated. And (3) eLong Airline does not perform the obligations under
“Trademark License Agreement” and “Business Operation Agreement“. 
  
 In case the agreement is terminated, Party A shall cancel or terminate this Agreement within reasonable time as soon as practicable. 
  

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 11.    Formalities Fees And Other Charges 
  
 11.1    Party B and Party C shall be responsible
for all the fees and actual expenditures in relation to this Agreement including but not limited to legal fees, cost of production, stamp tax and any other taxes and charges. If Party A pays the relevant taxes in accordance with the laws, Party B
and Party C shall fully indemnify such taxes paid by Party A. 
  
 11.2    Party B and Party C shall be responsible for all the fees (including but not limited to any taxes, formalities fees, management fees, litigation fees, attorney’s fees, and various insurance premiums in
connection with disposition of Pledge) incurred by Party B and Party C for the reason that Party B and Party C fails to pay any payable taxes, fees or charges in accordance with this Agreement; or Party A has recourse to any foregoing taxes, charges
or fees by any means for other reasons. 
  
 12.    Force Majeure 
  
 12.1    Force majeure, which includes acts of governments, acts of nature, fire, explosion, typhoon, flood, earthquake, tide, lightning, war, means any unforeseen events beyond the prevented party’s
reasonable control and cannot be prevented with reasonable care. However, any shortage of credit, capital or finance shall not be regarded as an event beyond a Party’s reasonable control. The Pledge affected by force majeure shall notify
the other party of exemption promptly; 
  
 12.2    In the event that the affected party is delayed in or prevented from performing its obligations under this Agreement by force majeure, only within the scope of such delay or prevention, the affected party
will not be responsible for any damage by reason of such a failure or delay of performance. The affected party shall take appropriate means to minimize or remove the effects of force majeure and attempt to resume performance of the
obligations delayed or prevented by the event of force majeure. After the event of force majeure is removed, both parties agree to resume the performance of this Agreement with their best efforts. 
  
 13.    Dispute Resolution 
  
 13.1    This Agreement shall be governed by and
construed in accordance with the PRC law. 
  
 13.2    Any dispute, tangle or claim arising from the agreement or relating with the agreement (including any issue relating with the existence, validity or termination of the agreement) should be submitted to PRC
International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance with the current effective rules of Arbitration application. The arbitration award shall
be final and binding upon both parties. 
  
 13.3    Arbitration place shall be in Beijing, PRC. 
  
 13.4    Arbitration language shall be English. 
  
 13.5    The court of arbitration shall compose of three arbitrators. Both parties should
respectively appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for the chief arbitrator within twenty days
from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 13.6    both parties agreed that the court of arbitration established according to the regulation shall have right to provide
actually performed relief on the proper situation 

  

 6 

 
according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of PRC). For the avoidance of doubt, both parties further that
any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 13.7    Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to
appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  
 14.    Notice 
  
 14.1    Any notice, which is given by the parties
hereto for the purpose of performing the rights, duties and obligations hereunder, shall be in writing form (including fax and telex). Where such notice is delivered personally, the time of notice is the time when such notice actually reaches the
addressee; where such notice is transmitted by telex or facsimile, the notice time is the time when such notice is transmitted. If such notice does not reach the addressee on business date or reaches the addressee after the business time, the next
business day following such day is the date of notice. The delivery place is the address first written above of the parties hereto or the address advised in writing including facsimile and telex from time to time. 
  
 15.    Appendices 
  
 15.1    The appendices to this Agreement are
entire and integral part of this Agreement. 
  
 16.    Effectiveness 
  
 16.1    This agreement and any amendments, modification, supplements, additions or changes hereto shall be in writing and come into effect upon being executed and sealed by the parties hereto. 
  
 16.2    This Agreement is executed by Chinese in
duplicate, and each party holds one copy and each copy and the copies shall have the same legal effect. 
  

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 In witness whereof the parties hereto have caused this Agreement to be duly executed on their behalf by a duly
authorized representative as of the Effective Date first written above. 
  
 Party
A:    eLongNet Information Technology (Beijing) Co., Ltd. 
 Signature of Legal Representative:    /s/

 Official Seal:    /s/ 
  
 Party B:    Beijing eLong Information Technology Co., Ltd 
 Signature of Legal Representative:    /s/ 
 Official Seal:    /s/ 
  
 Party C:    Beijing Asia Interactive Advertising Co., Ltd. 
 Signature of Legal Representative:    /s/ 
 Official
Seal:    /s/ 
  
 Appendices 
  
 1.    Register of Shareholders of Beijing eLong Airline Service
Co., Ltd. 
  
 2.    Certificate of Capital Contribution
of Beijing eLong Airline Service Co., Ltd. 
  
 3.    Services Agreement 
  
 4.    Trademark License Agreement 
  
 5.    Business Operation Agreement 
  

 8Amended and Restated Business Operation Agreement dated July 20, 2004

 Exhibit 10.27 
  
 Amended and Restated Business Operation Agreement 
  
 This Amended and Restated Business Operation Agreement (hereinafter the “Agreement”) is entered into on the day of July 20, 2004 (hereinafter the
“Effective Date”) among the following parties: 
  

			
	 Party A:
	  	eLongNet Information Technology (Beijing) Co., Ltd.
	 Address:
	  	10 Jiuxianqiao Street, Chaoyang District Beijing
	 Legal Representative:
	  	Tang Yue
		
	 Party B:
	  	Beijing eLong Airline Services Co., Ltd. (Hereinafter “Party B”)
	 Address:
	  	202, B Xingke Mansion, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	 Legal Representative:
	  	Tang Yue
		
	 Party C:
	  	Beijing eLong Information Technology Co., Ltd
	 Legal Address:
	  	109, 1st Floor, Jian Tower, 68 South Xueyuan Road, Haidian District, Beijing.
	 Legal Representative:
	  	Tang Yue
		
	 Party D:
	  	Beijing Asia media Interactive Advertising Co., Ltd.
	 Legal Address:
	  	203, B Xingke Tower, 10 Jiuxianqiao Road, Chaoyang District, Beijing
	 Legal Representative:
	  	Tang Yue

  
 WHEREAS: 
  
 (1)    Party A is a wholly foreign-owned enterprise with valid
existence registered in the People’s Republic of China (hereinafter the “PRC”); 
  
 (2)    Party B is a wholly domestic-owned company registered in the PRC and is approved by Beijing Communication Administration to engage in domestic air passenger transport agency service business (approved
by the Administration Bureau of Industry and Commerce); 
  
 (3)    Party C is a wholly domestic-owned enterprise established according to the law of PRC, and is a shareholder of Party B who owns 80% equity in Party B; 
  
 (4)    Party D is a wholly domestic-owned enterprise established according to the law of PRC, and is a shareholder
of Party B who owns 20% equity in Party B; 
  
 (5)    Party A and Party B established the business relationship by entering into the Exclusive Technical Services Agreement on August 22, 2003 (hereinafter the “Services Agreement”); 
  
 (6)    Pursuant to Services Agreement between Party A and Party B, Party B shall pay a certain amount of money to Party A. However, Party B’s business operation will substantially affect Party A’s
payment capability; 
  
 (7)    All the parties agree to
further clarify matters relating to the operation of Party B pursuant to provisions herein; 
  
 (8)    All the parties agree to amend and restate the operative agreement signed on March 5,
2004 among them. 
  

 1 

 NOW THEREFORE, Party A, Party B, Party C and Party D through mutual negotiations hereby agree as follows:

  
 1.    In order to ensure Party B’s normal
operation, Party A agrees, subject to Party B’s satisfaction of the relevant provisions herein, to act as the guarantor for Party B in the contracts, agreements or transactions in association with Party B’s operation between Party B and
any other third party and to provide full guarantee for Party B in performing such contracts, agreements or transactions. Party B agrees to mortgage the receivables of its operation and the company’s whole asset to Party A as a counter
guarantee. Pursuant to the above guarantee arrangement, Party A, as the guarantor for Party B, shall respectively enter into written guarantee contracts with Party B’s counter parties to assume the guarantee liability. 
  
 2.    In consideration of the requirement of Article 1 herein and
to ensure the performance of the various operation agreements between Party A and Party B and to ensure the payment of the various payables by Party B to Party A, Party B together with its shareholders Party C and Party D hereby jointly agree that
Party B shall not conduct any transaction which may materially affect its assets, obligations, rights or the company’s operation unless the obtainment of a prior written consent from Party A or Party A’s affiliates, including without
limitations to the following contents: 
  
 2.1    To borrow money from any third party or assume any debt; 
  
 2.2    To sell to any third party or acquire from any third party any assets or rights, including without limitations to any
intellectual property rights; 
  
 2.3    To provide real guarantee for any third party with its assets or intellectual property rights; and 
  
 2.4    To assign to any third party the agreements entered into by it. 
  
 3.    Appointment of the Company’s Employees

  
 3.1    In order to ensure the
performance of the various operation agreements between Party A and Party B and to ensure the payment of the various payables by Party B to Party A, Party B together with its shareholders Party C and Party D hereby jointly agree to accept the
provision of the corporate policies and guidance by Party A at no time in respects of appointment and dismissal of the company’s employees, the company’s daily operation administration and the company’s financial administrative
system. 
  
 3.2    Party B together
with its shareholders Party C and Party D hereby jointly agree that Party B, Party C and Party D shall only appoint the personnel recommended by Party A as the directors of Party B, and Party B shall engage Party A’s high ranking officers or
any other candidate recommended by Party A as Party B’s general manager, chief financial officer, and other high ranking officers. If any of the above officers leaves or is fired by Party A, he or she will lose the qualification to undertake
any positions in Party B and Party B, Party C and Party C shall appoint other high officers of Party A recommended by Party A to undertake such position. 
  
 4.    Guarantees for Working Capital 
  
 The guarantee for the loan of working capital Party B together with its shareholders Party C and Party D hereby jointly agree and confirm that except the
stipulation set forth in Article 1 herein, Party B shall seek a guarantee from Party A first if Party B needs any guarantee for its performance of any contract or loan of working capital in the course of operation. In this case, Party A shall have
the right but not the obligation to provide appropriate guarantee to Party B on its own discretion. If Party A decides not to provide such guarantee, Party A shall issue a written notice to Party B immediately and Party B shall seek a guarantee from
other third party. 
  

 2 

 5.    Termination 
  
 5.1    In the event that any of the agreements between Party A and Party B terminates or expires,
Party A shall have the right but not the obligation to terminate all agreements between Party A and Party B including without limitation to Services Agreement. 
  

5.2    Party A has right to terminate the agreement by delivering 30 days’ written notice to Party B at any time. During
the validity period of the agreement, Party B and Party C and Party D should not terminate the agreement in advance, except the regulations in the applicable law.  
  
 6.    Compensation for Damage 
  
 All the parties agree that any party violating any obligation of the agreement shall compensate any or all loss, responsibility,
expense, claim or expenditure (including legal expense and expenditure), to any other party (Hereinafter “Party Accepting Compensation”), and guarantee that the Party Accepting Compensation shall not receive any damage.  

 
 7.    Settlement of Distribution 
  
 7.1    The agreement shall be under the
jurisdiction of the law of PRC, and be explained in accordance with the law of PRC. 
  
 7.2    Any dispute, tangle or claim arising from the agreement or relating with the agreement (including any issue relating with
the existence, validity or termination of the agreement) should be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration Commission”). Arbitration Commission shall conduct arbitration in accordance
with the current effective rules of Arbitration application. The arbitration award shall be final and binding upon both parties. 
  
 7.3    Arbitration place shall be in Beijing, PRC. 
  
 7.4    Arbitration language shall be English. 
  
 7.5    The court of arbitration shall compose of
three arbitrators. Both parties should respectively appoint a arbitrator, the chairman of the court of arbitration shall be appointed by both parties through consultation. In case both parties do not coincide in opinion of the person selected for
the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator, the director of Arbitration Commission shall have right to appoint the chief arbitrator. 
  
 7.6    Both parties agreed that the court of arbitration established according to the regulation
shall have right to provide actually performed relief on the proper situation according with PRC Law (including but not being limited to Law of Contract of the People’s Republic of China). For the avoidance of doubt, both parties further that
any court having jurisdiction (including PRC Court) shall carry out the arbitral award of actual performance issued by the court of arbitration. 
  
 7.7    Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably abstain the right to
appeal, reexamine or prosecute to national court or other administration of justice in any form, and the precondition shall be that the aforesaid waiver is effective. However the waiver of both parties does not include any post-arbitration
injunction, post-arbitration distress warrant or other command issued by any court having jurisdiction (including PRC Court) for terminating the arbitration procedure or carrying out any arbitral award. 
  

 3 

 8.    Effectiveness of the Agreement 
  
 8.1    This Agreement shall be executed as of the
date first set forth above and both parties agree that the Agreement become effective since January 1, 2004. The Agreement shall be effective during the expiration period of Party A (including any extended period of Party A) 
  
 8.2    Any amendment and supplement of this
Agreement shall be in a written form. The amendment and supplement after being duly executed by each Party shall be part of this Agreement and shall have the same legal effect as this Agreement. 
  
 8.3    This Agreement is executed by Chinese in
quadruplicating and each party holds one copy, which shall have the same legal effect. 
  
 IN WITNESS WHEREOF the parties hereto have caused this Agreement to be duly executed on their behalf by a duly authorized representative as of the Date first written above. 
  
 Party  A:    eLongNet Information Technology (Beijing) Co., Ltd.

 Signature of Authorized  Representative:    /s/ 
 Official  Seal:    /s/ 
  
 Party  B:    Beijing eLong Airline Services Co., Ltd. 
 Signature of
Authorized  Representative:    /s/ 
 Official  Seal:    /s/ 
  
 Party  C:    Beijing eLong Information Technology Co., Ltd

 Signature of Authorized  Representative:    /s/ 
 Official  Seal:    /s/ 
  
 Party  D:    Beijing Asia Media Interactive Advertising Co., Ltd. 
 Signature of Authorized
Representative:    /s/ 
 Official Seal:    /s/ 
  

 4

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