Document:

Third Amended and Restated 2007 Long-Term Incentive Plan

 Exhibit 10.1 

 
 THIRD AMENDED AND RESTATED 

NORANDA ALUMINUM HOLDING CORPORATION 

2007 LONG-TERM INCENTIVE PLAN 

 ARTICLE I 

PURPOSE OF THE PLAN 

The purpose of the NORANDA ALUMINUM HOLDING CORPORATION THIRD AMENDED AND RESTATED 2007 LONG-TERM INCENTIVE PLAN (the
“Plan”) is (i) to further the growth and success of Noranda Aluminum Holding Corporation, a Delaware corporation (the “Company”), and its Subsidiaries (as hereinafter defined) by enabling directors and
employees of and, consultants or Investor Director Providers (as hereinafter defined) to, the Company or any of its Subsidiaries to acquire Shares (as hereinafter defined), thereby increasing their personal interest in such growth and success, and
(ii) to provide a means of rewarding outstanding performance by such persons to the Company and/or its Subsidiaries. Awards granted under the Plan (the “Awards”) shall be nonqualified stock options (referred to herein as
“Options” or “NSOs”), rights to purchase Shares, restricted stock (referred to herein as “Restricted Stock”), restricted stock units (referred to herein as “Restricted Stock Units”)
and other awards settleable in, or based upon, Common Stock (as hereinafter defined) (“Other Stock-Based Awards”). 

ARTICLE II 

DEFINITIONS 

As used in the Plan, the following terms shall have the meanings set forth below: 

“Adoption Agreement” means an agreement between the Company and a holder of Shares, pursuant to which such holder agrees
to become a party to the Securityholders Agreement, in the form attached as Exhibit A thereto. 
 “Affiliate”
means with respect to any Person, any other Person that, directly or indirectly through one or more intermediaries controls, is controlled by, or is under common control with, such Person and/or one or more Affiliates thereof. As used in this
definition and the definition of “Change in Control”, the term “control,” including the correlative terms “controlling,” “controlled by” and “under common control with,” means the possession,
directly or indirectly, of the power to direct or cause the direction of the management or policies (whether through the ownership of securities or any partnership or other ownership interests, by contract or otherwise) of a Person. The term
“Affiliate” shall not include at any time any portfolio companies of Apollo Management VI, L.P. or Noranda Holdings, LP or any of their respective Affiliates, other than the Company and its Subsidiaries. 

“Award” has the meaning set forth in Article I hereof. 

“Award Agreement” means any writing setting forth the terms of an Award that has been duly authorized and approved by
the Board or the Committee. 
 “Board” means the Board of Directors of the Company. 

“Capital Stock” means any and all shares of, interests and participations in, and other equivalents (however designated)
of stock, including without limitation all Common Stock. 
  

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 “Cause” means, with respect to a Termination of Relationship: (i) if
such Participant is at the time of a Termination of Relationship a party to an Award Agreement which was entered into under this Plan and defines such term, the meaning given in the Award Agreement; and (ii) otherwise if such Participant is at
the time of a Termination of Relationship a party to an employment, consulting or similar agreement with the Company or any of its Subsidiaries which defines such term, the meaning given in such agreement. 

“Change in Control” means (i) the acquisition by any individual, entity or group (within the
meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (other than the Sponsor, a Sponsor-controlled entity, or an Affiliate of the Company immediately prior to such acquisition) of beneficial ownership (within the meaning of Rule 13d-3
promulgated under the Exchange Act) of more than 50%, indirectly or directly, of the voting power of the Company (other than any acquisition by any employee benefit plan (or related trust) sponsored or maintained by the Company or any of its
Subsidiaries) or (ii) consummation of an amalgamation, a merger, consolidation, recapitalization or similar business combination transaction of the Company or any direct or indirect subsidiary thereof with any other entity (other than the
Sponsor, a Sponsor-controlled entity, or an Affiliate of the Company immediately prior to such transaction) or a sale or other disposition of all or substantially all of the assets of the Company to any other person or entity (other than the
Sponsor, a Sponsor-controlled entity, or an Affiliate of the Company immediately prior to such transaction), following which the voting securities of the Company that are outstanding immediately prior to such transaction cease to represent (either
by remaining outstanding or by being converted into voting securities of the surviving entity (or the person or entity that owns substantially all of the Company’s assets either directly or through one or more subsidiaries) or any parent or
other affiliate thereof) at least 50% of the combined voting power of the securities of the Company or, if the Company is not the surviving entity, such surviving entity (or the person or entity that owns substantially all of the Company’s
assets either directly or through one or more subsidiaries) or any parent or other affiliate thereof, outstanding immediately after such transaction. 

“Closing Date” shall have the meaning ascribed thereto in the Stock Acquisition Agreement, dated as of April 10,
2007, by and among Noranda Finance LLC, Noranda Aluminum Acquisition Corporation (formerly named Music City Acquisition Corporation), a Delaware corporation and Xstrata (Schweiz) A.G. 

“Code” means the Internal Revenue Code of 1986, as amended. 

“Committee” means the Compensation Committee of the Board or such other committee appointed by the Board to administer
the Plan. 
 “Common Stock” means the common stock of the Company, par value $0.01 per share. 

“Company” has the meaning set forth in Article I hereof. 

“Corporate Transaction” has the meaning set forth in Section 10.1 hereof. 

“Disability” means, with respect to each Participant, unless otherwise defined in such Participant’s Award
Agreement, that the Participant (i) is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment which 

 

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can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, or (ii) is, by reason of any medically determinable physical or mental
impairment which can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less than three months under an accident, disability or
health plan covering employees of the Company. 
 “Effective Date” means the date the Plan is adopted by the
Board. 
 “Exchange Act” means the Securities Exchange Act of 1934, as amended. 

“Fair Market Value” means, on the Closing Date, the price the Investor pays to acquire the Common Stock after taking
into account any additional capital contributions and as of any subsequent, specified date, the closing price of the Common Stock on any national securities exchange or any national market system (including, but not limited to, The NASDAQ National
Market) on that date, or if no prices are reported on that date, on the last preceding date on which such prices of the Common Stock are so reported. If the Common Stock is not then listed on any national securities exchange but is traded over the
counter at the time determination of its Fair Market Value is required to be made, its Fair Market Value shall be deemed to be equal to the average between the reported high and low sales prices of Common Stock on the most recent date on which
Common Stock was publicly traded. If the Common Stock is not publicly traded at the time a determination of its Fair Market Value is made, the Board shall reasonably determine its Fair Market Value in good faith as it deems appropriate (such
determination will be made in the manner that satisfies Section 409A of the Code and in good faith, and may be based on the advice of an independent investment banker or appraiser recognized to be an expert in making such valuations, but will
not take into account any reduction in value of the Common Stock because the Common Stock (x) represents a minority position; (y) is subject to restrictions on transfer and resale; or (z) lacks liquidity). 

“Good Reason” means with respect to a Termination of Relationship: (i) if such Participant is at the time of a
Termination of Relationship a party to an Award Agreement which was entered into under this Plan and defines such term, the meaning given in the Award Agreement; and (ii) otherwise if such Participant is at the time of a Termination of
Relationship a party to an employment, consulting or similar agreement with the Company or any of its Subsidiaries which defines such term, the meaning given in such agreement. 

“Investor” means, collectively, Apollo Investment Fund VI, L.P. and each of its Affiliates and any other investment fund
or vehicle managed by Apollo Management, L.P. or any of its Affiliates (including any successors or assigns of any such manager). 

“Investor Director Provider” means any investor in the Company that makes available for service as members of the Board
certain individuals who provide services to, own equity interests in or are otherwise employed by such investor or any of its Affiliates. 

“Investor Investment” means direct or indirect investments in Shares or other Capital Stock of the Company made by the
Investor on or after the Closing Date, but excluding any 
  

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purchases or repurchases of Shares on any securities exchange or any national market system after an initial Public Offering. 

“Investor IRR” means the pretax compounded annual internal rate of return realized by the Investor on the Investor
Investment, based on the aggregate amount invested by the Investor for all Investor Investments and the aggregate amount of cash received by the Investor in respect of all Investor Investments, assuming all Investor Investments were purchased by one
Person and were held continuously by such Person. The Investor IRR shall be determined based on the actual time of each Investor Investment and actual cash received by the Investor in respect of all Investor Investments and including, as a return on
each Investor Investment, any cash dividends, cash distributions, cash sales or cash interest made by the Company or any Subsidiary in respect of such Investor Investment during such period, but excluding any other amounts payable that are not
directly attributable to an Investor Investment, including, without limitation, any fees payable pursuant to (x) the Management Fee Agreement, dated as of May 18, 2007, by and among the Company, Apollo Management VI, L.P., and Apollo
Alternative Assets, L.P. and (y) the Transaction Fee Agreement, dated as of May 18, 2007, by and among the Company, Apollo Management VI, L.P. and Apollo Alternative Assets, L.P. 

“Notice” has the meaning set forth in Section 5.7 hereof. 

“NSOs” has the meaning set forth in Article I hereof. 

“Option” has the meaning set forth in Article I hereof. 

“Option Price” has the meaning set forth in Section 5.4 hereof. 

“Option Shares” has the meaning set forth in Section 5.7(b) hereof. 

“Participant” has the meaning set forth in Article IV hereof. 

“Person” shall be construed broadly and shall include, without limitation, an individual, a partnership, a corporation,
an association, a joint stock company, a limited liability company, a trust, a joint venture, an unincorporated organization and a governmental entity or any department, agency or political subdivision thereof. 

“Plan” has the meaning set forth in Article I hereof. 

“Purchase Price” has the meaning set forth in Section 6.2 hereof. 

“Qualified Public Offering” means an underwritten public offering of Common Stock by the Company pursuant to an
effective Registration Statement filed by the Company with the U.S. Securities and Exchange Commission (other than (i) a registration relating solely to an employee benefit plan or employee stock plan, a dividend reinvestment plan, or a merger
or a consolidation, (ii) a registration incidental to an issuance of securities under Rule 144A, (iii) a registration on Form S-4 or any successor form, or (iv) a registration on Form S-8 or any successor form) under the Securities
Act, pursuant to which the aggregate offering price of the Common Stock sold in such offering is at least $200,000,000. 
  

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 “Registration Statement” means a registration statement filed by the
Company with the U.S. Securities and Exchange Commission. 
 “Reserved Shares” means, at any time, an aggregate
of 3,800,000 Shares, as the same may be adjusted at or prior to such time in accordance with Section 10.1. 

“Restricted Stock” means an Award granted to a Participant pursuant to Article VII hereof. 

“Restricted Stock Unit” means an Award granted to a Participant pursuant to Article VIII hereof. 

“Securities Act” means the Securities Act of 1933, as amended. 

“Securityholders Agreement” means the Securityholders Agreement, by and among the Company and certain of its
securityholders, dated as of May 29, 2007 , as it is amended, supplemented, restated or otherwise modified from time to time. 

“Shares” means shares of Common Stock. 

“Sponsor” means Apollo Management VI, L.P. and its Affiliates. 

“Stock Award” means an Award of the right to purchase Shares under Article VI of the Plan. 

“Subsidiary” means any corporation or other entity of which the Company owns securities or interests having a majority,
directly or indirectly, of the ordinary voting power in electing the board of directors, managers, general partners or similar governing Persons thereof. 

“Termination Date” means the tenth anniversary of the Effective Date. 

“Termination of Relationship” means (i) if the Participant is an employee of the Company or any Subsidiary, the
termination of the Participant’s employment with the Company and its Subsidiaries for any reason; (ii) if the Participant is a consultant to the Company or any Subsidiary, the termination of the Participant’s consulting relationship
with the Company and its Subsidiaries for any reason; (iii) if the Participant is a director of the Company or any Subsidiary, the termination of the Participant’s service as a director of the Company or such Subsidiary for any reason; and
(iv) if the Participant is an Investor Director Provider to the Company or any Subsidiary, the termination of such Investor Director Provider’s right to appoint at least one member of the Board; including, in the case of clauses (i), (ii),
(iii) or (iv), as a result of such Subsidiary no longer being a Subsidiary of the Company because of a sale, divestiture or other disposition of such Subsidiary by the Company (whether such disposition is effected by the Company or another
subsidiary thereof). Notwithstanding the foregoing, a Termination of Relationship shall not be deemed to have occurred if a Participant remains an employee, consultant or director of the Company or any Subsidiary. In the event that an Award
hereunder is intended to be “deferred compensation” compliant with to Section 409A of the Code, the Committee may modify the definition of “Termination of Relationship” to facilitate such compliance. 

 

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 “Vested Options” means Options that have vested in accordance with the
applicable Award Agreement. 
 ARTICLE III 

ADMINISTRATION OF THE PLAN; SHARES SUBJECT TO THE PLAN 

3.1 Committee. 

The Plan shall be administered by the Board or the Committee. The term “Committee” shall, for all purposes of the Plan, be
deemed to refer to the Board if the Board is administering the Plan. 
 3.2 Procedures. 

The Committee shall adopt such rules and regulations as it shall deem appropriate concerning the holding of meetings and the
administration of the Plan. The entire Committee shall constitute a quorum and the actions of the entire Committee present at a meeting, or actions approved in writing by the entire Committee, shall be the actions of the Committee. 

3.3 Interpretation; Powers of Committee. 

Except as may otherwise be expressly reserved to the Board as provided herein, and with respect to any Award, except as may otherwise be
provided in the Award Agreement evidencing such Award or an employment or consulting agreement between the Participant and Company, the Committee shall have all powers with respect to the administration of the Plan, including the authority to:

 (a) determine eligibility and the particular persons who will receive Awards; 

(b) grant Awards to eligible persons, determine the price and number of securities to be offered or awarded to any of such persons,
determine the other specific terms and conditions of Awards consistent with the express limits of the Plan, establish the installments (if any) in which such Awards will become exercisable or will vest and the respective consequences thereof (or
determine that no delayed exercisability or vesting is required), and establish the events of termination or reversion of such Awards; 

(c) approve the forms of Award Agreements, which need not be identical either as to type of Award or among Participants; 

(d) construe and interpret the provisions of the Plan and any Award Agreement or other agreement defining the rights and obligations of
the Company and Participants under the Plan, make factual determinations with respect to the administration of the Plan, further define the terms used in the Plan, and prescribe, amend and rescind rules and regulations relating to the administration
of the Plan; 
  

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 (e) cancel, modify, or waive the Company’s rights with respect to, or modify,
discontinue, suspend, or terminate any or all outstanding Awards held by Participants, subject to any required consent under Article XIII; 

(f) accelerate or extend the exercisability or extend the term of any or all outstanding Awards, subject to any consent required under
Article XIII; and 
 (g) make all other determinations and take such other action as contemplated by this Plan or as may be
necessary or advisable for the administration of this Plan and the effectuation of its purposes. 
 All decisions of the Board
or the Committee, as the case may be, shall be reasonable and made in good faith and shall be conclusive and binding on all Participants in the Plan. 

3.4 Compliance with Code Section 162(m). 

In the event the Company becomes a “publicly-held corporation” as defined in Section 162(m)(2) of the Code, the Company may
establish a committee of outside directors meeting the requirements of Section 162(m)(2) of the Code to (i) approve Awards that might reasonably be anticipated to result in the payment of employee remuneration that would otherwise exceed
the limit on employee remuneration deductible for income tax purposes by the Company pursuant to Section 162(m) of the Code; and (ii) administer the Plan. In such event, the powers reserved to the Committee in the Plan shall be exercised
by such compensation committee. In addition, Awards under the Plan may be granted upon satisfaction of the conditions to such grants provided pursuant to Section 162(m) of the Code and any Treasury Regulations promulgated thereunder.

 3.5 Number of Shares. 

Subject to the provisions of Article X (relating to adjustments upon changes in capital structure and other corporate transactions), the
aggregate number of Shares with respect to which Awards may be granted under the Plan shall not exceed the Reserved Shares. Shares that are subject to or underlie Options granted under the Plan that expire or for any reason are canceled or
terminated without having been exercised (or Shares subject to or underlying the unexercised portion of any Options, in the case of Options that were partially exercised at the time of their expiration, cancellation or termination), as well as
Shares that are subject to Stock Awards made under the Plan that are not actually purchased pursuant to such Stock Awards and Shares that are subject to Restricted Stock or Restricted Stock Units that are forfeited, will again, except to the extent
prohibited by law or applicable listing or regulatory requirements, be available for subsequent Award grants under the Plan. 
 3.6
Reservation of Shares. 
 The number of Shares reserved for issuance with respect to Awards granted under the Plan
shall at no time be less than the maximum number of Shares which may be issued or delivered at any time pursuant to outstanding Awards. 
  

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 ARTICLE IV 

ELIGIBILITY 

Awards may be granted under the Plan only to persons who are employees or directors of, or consultants or Investor Director Providers to,
the Company or any of its Subsidiaries on the date of the grant. Each such person to whom an Award is granted under the Plan is referred to herein as a “Participant”. 

ARTICLE V 

STOCK OPTIONS 
 5.1
General. 
 Options may be granted under the Plan at any time and from time to time on or prior to the Termination
Date. Each Option granted under the Plan shall be designated as an NSO and shall be subject to the terms and conditions applicable to NSOs set forth in the Plan. Each Option shall be evidenced by an Award Agreement incorporating the terms and
provisions of the Plan that shall be executed by the Company and the Participant. The Award Agreement shall specify the number of Shares for which such Option shall be exercisable, the Option Price (as defined in Section 5.4 below) for
such Shares and the other terms and conditions of the Option. 
 5.2 Vesting. 

The Committee, in its sole discretion, shall determine and set forth in the Award Agreement whether and to what extent any Options are
subject to vesting based upon the Participant’s continued service to, or the Participant’s performance of duties for, the Company and its Subsidiaries, or upon any other basis. 

5.3 Date of Grant. 

Except as may be otherwise provided in an Award Agreement, the date of grant of an Option under this Plan shall be the date as of which
the Committee approves the grant. 
 5.4 Option Price. 

The Option Price shall be determined by the Committee and set forth in the Award Agreement. In no event, however, may the Committee
determine an Option Price that is less than the Fair Market Value of the Share on the date of grant, or, in the event of any change in the exercise price of such Option, on the date the repricing becomes effective. 

5.5 Automatic Termination of Options. 

Each Option granted under the Plan, to the extent not previously exercised, shall automatically terminate and shall become null and void
and be of no further force or effect upon such date or dates as are set forth in the applicable Award Agreement, consistent with the terms of the Plan. 
  

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 5.6 Payment of Option Price. 

The aggregate Option Price shall be paid in cash (by wire transfer of immediately available funds to a bank account of the Company
designated by the Committee or by delivery of a personal or certified check payable to the Company); provided that the Committee may, in its sole discretion, specify one or more of the following other forms of payment which may be used by a
Participant (but only to the extent permitted by applicable law) upon exercise of his Option: 
 (a) by surrender of shares of
Common Stock (by delivery of such shares or by attestation) with a Fair Market Value equal to the Option Price which were obtained by the Participant in the public market (but, subject in any case, to the applicable limitations of Rule 16b-3 under
the Exchange Act); 
 (b) to the extent permitted by applicable law, if the Common Stock is a class of securities then listed or
admitted to trading on any national securities exchange or traded on any national market system (including, but not limited to, The Nasdaq National Market), in compliance with any cashless exercise program authorized by the Board or the Committee
for use in connection with the Plan at the time of such exercise (but, subject in any case, to the applicable limitations of Rule 16b-3 under the Exchange Act); or 

(c) a combination of the methods set forth in this Section 5.6. 

5.7 Notice of Exercise. 

A Participant (or other person, as provided in Section 11.2) may exercise an Option (for the Shares represented thereby)
granted under the Plan in whole or in part (but for the purchase of whole Shares only), as provided in the Award Agreement evidencing his Option, by delivering a written notice (the “Notice”) to the Secretary of the Company. The
Notice shall state: 
 (a) that the Participant elects to exercise the Option; 

(b) the number of Shares with respect to which the Option is being exercised (the “Option Shares”); 

(c) the method of payment for the Option Shares (which method must be available to the Participant under the terms of his Award
Agreement); 
 (d) the date upon which the Participant desires to consummate the purchase of the Option Shares (which date must
be prior to the termination of such Option); and 
 (e) any additional provisions consistent with the Plan as the Committee may
from time to time require. 
 The exercise date of an Option shall be the date on which the Company receives the Notice from the
Participant. Such Notice shall also contain, to the extent such Participant is not then a party to the Securityholders Agreement (and the Securityholders Agreement has not been terminated prior to such date), an Adoption Agreement, in form and
substance satisfactory to the 
  

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Board pursuant to which the Participant agrees to become a party to the Securityholders Agreement. 

5.8 Issuance of Certificates. 

The Company shall issue stock certificates in the name of the Participant (or other person exercising the applicable Option in accordance
with the provisions of Section 11.2), representing the Shares purchased upon exercise of the Option as soon as practicable after receipt of the Notice and payment of the aggregate Option Price for such Shares; provided that the Company,
in its sole discretion, may elect to not issue any fractional Shares upon the exercise of an Option (determining the fractional Shares after aggregating all Shares issuable to a single holder as a result of an exercise of an Option for more than one
Share) and, in lieu of issuing such fractional Shares, shall pay the Participant the Fair Market Value thereof as determined by the Board in good faith. Neither the Participant nor any person exercising an Option in accordance with the provisions of
Section 11.2 shall have any privileges as a stockholder of the Company with respect to any Shares of stock issuable upon exercise of an Option granted under the Plan until the date of issuance of stock certificates representing such
Shares pursuant to this Section 5.8. 
 5.9 Repricings and Exchanges. 

The Committee may, without the approval of the shareholders of the Company, authorize (i) the amendment of any outstanding Option or
stock appreciation right to reduce its exercise price per share and/or (ii) cancellation of an Award and replacement with the grant of an Award having a lesser exercise price per share, provided such action does not violate Section 409A of
the Code. The Committee shall have the authority, without the approval of the shareholders of the Company, to amend any outstanding award to increase the price per share or to cancel and replace an Award with the grant of an Award having a price per
share that is greater than or equal to the price per share of the original Award. The Committee may, without the approval of the shareholders of the Company, at any time buy from a Participant an Option or stock appreciation right previously granted
with payment in cash, securities of the Company or other consideration, based on such terms and conditions as the Committee and such Participant may agree. 

ARTICLE VI 

STOCK AWARDS 
 6.1
General. 
 Stock Awards may be granted under the Plan at any time and from time to time on or prior to the
Termination Date. Each Stock Award shall be evidenced by an Award Agreement that shall be executed by the Company and the Participant. The Award Agreement shall specify the terms and conditions of the Stock Award, including without limitation the
number of Shares covered by the Stock Award, the Purchase Price (as defined in Section 6.2 below), if any, for such Shares and the deadline for the purchase of such Shares. 

 

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 6.2 Purchase Price; Payment. 

The price (the “Purchase Price”), if any, at which each Share covered by the Stock Award may be purchased upon exercise
of a Stock Award shall be determined by the Committee and set forth in the applicable Award Agreement. The Company will not be obligated to issue certificates evidencing Shares purchased under this Article VI unless and until it receives full
payment of the aggregate Purchase Price therefor and all other conditions to the purchase, as reasonably determined by the Committee, have been satisfied. The Purchase Price of any shares subject to a Stock Award must be paid in full at the time of
the purchase. 
 ARTICLE VII 

RESTRICTED STOCK 
 7.1
General. 
 Shares of Restricted Stock may be awarded either alone or in addition to other Awards granted under the
Plan. The Committee shall determine the employees, consultants, directors and Investor Director Providers to whom and the time or times at which grants of Restricted Stock will be awarded, the number of Shares to be awarded to any Participant, the
conditions for vesting, the time or times within which such Awards may be subject to forfeiture and any other terms and conditions of the Awards, in addition to those contained in Section 7.3. 

The Committee may, prior to grant, condition the vesting of Restricted Stock upon continued service of the Participant. The provisions of
Restricted Stock Awards need not be the same with respect to each recipient. 
 7.2 Awards and Certificates. 

Shares of Restricted Stock shall be evidenced in such manner as the Committee may deem appropriate, including book-entry registration or
issuance of one or more stock certificates. Any certificate issued in respect of Shares of Restricted Stock shall be registered in the name of such Participant and shall bear an appropriate legend referring to the terms, conditions, and restrictions
applicable to such Award. 
 The Committee may require that the certificates evidencing such Shares be held in custody by the
Company until the restrictions thereon shall have lapsed and that, as a condition of any Award of Restricted Stock, the Participant shall have delivered a stock power, endorsed in blank, relating to the Common Stock covered by such Award.

 7.3 Terms and Conditions. Shares of Restricted Stock shall be subject to the following terms and conditions: 

(a) Subject to the provisions of the Plan and the Award Agreement referred to in Section 7.3(d), during the restricted period,
the Participant shall not be permitted to sell, assign, transfer, pledge or otherwise encumber Shares of Restricted Stock. Within these limits, the Committee may provide for the lapse of restrictions based upon period of service in installments

  

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or otherwise and may accelerate or waive, in whole or in part, restrictions based upon period of service. 

(b) Except as provided in this paragraph (b) and paragraph (a), above, and the Award Agreement, the Participant shall have, with
respect to the shares of Restricted Stock, all of the rights of a stockholder of the Company holding the class or series of Shares that is the subject of the Restricted Stock, including, if applicable, the right to vote the Shares and the right to
receive any cash dividends. Dividends payable in Shares and other non-cash dividends and distributions and extraordinary cash dividends shall be held subject to the vesting of the underlying Restricted Stock, unless the Committee determines
otherwise in the applicable Award Agreement or makes an adjustment or substitution to the Restricted Stock pursuant to Section 10.1 in connection with such dividend or distribution. 

(c) If and when any applicable Restriction Period expires without a prior forfeiture of the Restricted Stock, unlegended certificates for
such Shares shall be delivered to the Participant upon surrender of the legended certificates. 
 (d) Each Award of Restricted
Stock shall be confirmed by, and be subject to, the terms of an Award Agreement. 
 ARTICLE VIII 

RESTRICTED STOCK UNITS 

8.1 Nature of Award. 

Restricted Stock Units are Awards denominated in Shares that will be settled, subject to the terms and conditions of the Restricted Stock
Units, either by delivery of Shares to the Participant or by the payment of cash based upon the Fair Market Value of a specified number of Shares. Restricted Stock Units may be awarded either alone or in addition to other Awards granted under the
Plan. The Committee shall determine the employees, consultants, directors and Investor Director Providers to whom and the time or times at which grants of Restricted Stock Units will be awarded, the number of Shares to be awarded to any Participant,
the conditions for vesting, the time or times within which such Awards may be subject to forfeiture and any other terms and conditions of the Awards, in addition to those contained in Section 8.2. 

8.2 Terms and Conditions. 

The Committee may, in connection with the grant of Restricted Stock Units, condition the vesting thereof upon the continued service of the
Participant. Each Award of Restricted Stock Units shall be confirmed by, and be subject to, the terms of an Award Agreement. The applicable Award Agreement shall specify the consequences for the Restricted Stock Units of the Participant’s
Termination of Relationship. An Award of Restricted Stock Units shall be settled as and when the Restricted Stock Units vest or at a later time specified by the Committee or in accordance with an election of the Participant, if the Committee so
permits. Restricted Stock Units may not be sold, assigned, transferred, pledged or otherwise encumbered until they are settled, except to the extent provided in the applicable Award Agreement in the event of the Participant’s death. The Award
Agreement for Restricted Stock Units shall specify whether, to 
  

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what extent and on what terms and conditions the applicable Participant shall be entitled to receive current or deferred payments of cash, Common Stock or other property corresponding to the
dividends payable on the Common Stock (subject to Section 21.3 below). 
 ARTICLE IX 

OTHER STOCK-BASED AWARDS 

Other Awards of Common Stock and other Awards that are valued in whole or in part by reference to, or are otherwise based upon, Common
Stock, including (without limitation) dividend equivalents and convertible debentures, may be granted under the Plan. 

ARTICLE X 

ADJUSTMENTS 
 10.1
Changes in Capital Structure. 
 In the event of an extraordinary stock dividend, stock split, reverse stock split,
share combination, or recapitalization or similar event affecting the capital structure of the Company, an extraordinary cash dividend, separation, spinoff or a reorganization (each, an “Adjustment Event”), the Committee or the Board shall
make such substitutions or adjustments as it deems appropriate and equitable to: (A) the aggregate number and kind of Shares or other securities reserved for issuance and delivery under the Plan, (B) the number and kind of Shares or other
securities subject to outstanding Awards; (C) performance metrics and targets underlying outstanding Awards; and (D) the Option Price of outstanding Options. In the event of a merger, consolidation, acquisition of property or shares, stock
rights offering, liquidation, disaffiliation, or similar event affecting the Company or any of its Subsidiaries (each, a “Corporate Transaction”), the Committee or the Board may in its discretion make such substitutions or adjustments as
it deems appropriate and equitable to: (A) the aggregate number and kind of Shares or other securities reserved for issuance and delivery under the Plan, (B) the number and kind of Shares or other securities subject to outstanding Awards;
(C) performance metrics and targets underlying outstanding Awards; and (D) the Option Price of outstanding Options. In the case of Corporate Transactions, such adjustments may include, without limitation, (1) the cancellation of
outstanding Awards in exchange for payments of cash, property or a combination thereof having an aggregate value equal to the value of such Awards, as determined by the Committee or the Board in its sole discretion (it being understood that in the
case of a Corporate Transaction with respect to which shareholders of Common Stock receive consideration other than publicly traded equity securities of the ultimate surviving entity, any such determination by the Committee that the value of an
Option shall for this purpose be deemed to equal the excess, if any, of the value of the consideration being paid for each Share pursuant to such Corporate Transaction over the Option Price of such Option shall conclusively be deemed valid); and
(2) the substitution of other property (including, without limitation, cash or other securities of the Company and securities of entities other than the Company) for the Shares subject to outstanding Awards. 

 

 13 

 10.2 Special Rules. 

The following rules shall apply in connection with Section 10.1 above: 

(a) No adjustment shall be made for non-extraordinary cash dividends or the issuance to stockholders of rights to subscribe for
additional Shares or other securities (except in connection with a Corporate Transaction); and 
 (b) Any adjustments referred
to in Section 10.1 shall be made by the Committee or the Board in its discretion and shall, absent manifest error, be conclusive and binding on all Persons holding any Awards granted under the Plan. 

ARTICLE XI 

RESTRICTIONS ON AWARDS 

11.1 Compliance With Securities Laws. 

No Awards shall be granted under the Plan, and no Shares shall be issued and delivered pursuant to Awards granted under the Plan, unless
and until the Company and/or the Participant shall have complied with all applicable Federal, state or foreign registration, listing and/or qualification requirements and all other requirements of law or of any regulatory agencies having
jurisdiction. 
 The Committee in its discretion may, as a condition to the delivery of any Shares pursuant to any Award granted
under the Plan, require the applicable Participant (i) to represent in writing that the Shares received pursuant to such Award are being acquired for investment and not with a view to distribution and (ii) to make such other
representations and warranties as are deemed reasonably appropriate by the Committee. Stock certificates representing Shares acquired under the Plan that have not been registered under the Securities Act shall, if required by the Committee, bear
such legends as may be required by the Securityholders Agreement and the applicable Award Agreement. 
 11.2 Nonassignability of
Awards. 
 No Award granted under this Plan shall be assignable or otherwise transferable by the Participant, except by
designation of a beneficiary, by will or by the laws of descent and distribution. An Award may be exercised during the lifetime of the Participant only by the Participant, unless the Participant becomes subject to a Disability. If a Participant dies
or becomes subject to a Disability, his Options shall thereafter be exercisable, during the period specified in the applicable Award Agreement (as the case may be), by his designated beneficiary or if no beneficiary has been designated in writing,
by his executors or administrators to the full extent (but only to such extent) to which such Options were exercisable by the Participant at the time of (and after giving effect to any vesting that may occur in connection with) his death or
Disability. Before granting any Awards or issuing any Shares under the Plan to any person who is not already a party to the Securityholders Agreement, the Company shall obtain an executed Adoption Agreement from such person, unless a Public Offering
shall have already occurred prior to such grant or issuance. 
  

 14 

 11.3 No Right to an Award or Grant. 

Neither the adoption of the Plan nor any action of the Board or the Committee shall be deemed to give an employee, director, consultant or
Investor Director Provider any right to be granted an Option to purchase Common Stock, receive an Award under the Plan except as may be evidenced by an Award Agreement duly executed on behalf of the Company, and then only to the extent of and on the
terms and conditions expressly set forth in the Award Agreement. The Plan will be unfunded. The Company will not be required to establish any special or separate fund or to make any other segregation of funds or assets to assure the payment of any
Award. 
 11.4 No Evidence of Employment or Service. 

Nothing contained in the Plan or in any Award Agreement shall confer upon any Participant any right with respect to the continuation of
his employment by or service with the Company or any of its Subsidiaries or interfere in any way with the right of the Company or any such Subsidiary, in its sole discretion (subject to the terms of any separate agreement to the contrary), at any
time to terminate such employment or service or to increase or decrease the compensation of the Participant from the rate in existence at the time of the grant of an Award. 

11.5 No Restriction of Corporate Action. 

Nothing contained in the Plan or in any Award Agreement will be construed to prevent the Company or any Subsidiary or Affiliate of the
Company from taking any corporate action which is deemed by the Company or by its Subsidiaries and Affiliates to be appropriate or in its best interest, whether such action would have an adverse effect on the Plan or any Award made under the Plan.
No Participant or beneficiary of a Participant will have any claim against the Company or any Affiliate as a result of any corporate action. 

ARTICLE XII 

TERM OF THE PLAN 

This Plan shall become effective on the Effective Date and shall terminate on the Termination Date. No Awards may be granted after the
Termination Date. Any Award outstanding as of the Termination Date shall remain in effect and the terms of the Plan will apply until such Award terminates as provided in the Plan or the applicable Award Agreement. 

ARTICLE XIII 

AMENDMENT OF PLAN 

The Plan may be modified or amended in any respect, and at any time or from time to time, by the Board or by the Committee with the prior
approval of the Board. Notwithstanding the foregoing, the Plan may not be modified or amended as it pertains to any existing Award Agreement without the consent of an applicable Participant where such modification or amendment would materially
impair the rights of such Participant. In addition, no such amendment shall be made without the approval of the Company’s stockholders to the extent such 

 

 15 

 
approval is required by applicable law or regulation or the listing standards of the securities exchange, which is, at the applicable time, the principal market for the Common Stock. 

ARTICLE XIV 

CAPTIONS 

The use of captions in the Plan is for convenience. The captions are not intended to provide substantive rights. 

ARTICLE XV 

WITHHOLDING TAXES 

Upon any exercise or payment of any Award, the Company shall have the right at its option and in its sole discretion to (i) require
the Participant to pay or provide for payment of the amount of any taxes which the Company or any Subsidiary may be required to withhold with respect to such exercise or payment; (ii) deduct from any amount payable to the Participant in cash or
securities in respect of the Award the amount of any taxes which the Company may be required to withhold with respect to such exercise or payment; or (iii) reduce the number of Shares to be delivered to the Participant in connection with such
exercise or payment by the appropriate number of Shares, valued at their then Fair Market Value, to satisfy the minimum withholding obligation. In no event will the value of Shares withheld under clause (iii) above exceed the minimum amount of
required withholding under applicable law. 
 ARTICLE XVI 

SECTION 83(B) ELECTION 

To the extent permitted by the Board or Committee, each Participant of a Stock Award or Restricted Stock may, but is not obligated to,
make an election under Section 83(b) of the Code to be taxed currently with respect to any Award issued under this Plan. The election permitted under this Article XVI shall comply in all respects with and shall be made within the period of time
prescribed under Section 83(b) of the Code. Each Participant shall prepare such forms as are required to make an election under Section 83(b) of the Code. The Company shall have no liability to any grantee who fails to make a permitted
Section 83(b) election in a timely manner. 
 ARTICLE XVII 

CODE SECTION 409A COMPLIANCE 

If any distribution or settlement of an Award pursuant to the terms of this Plan or an Award Agreement would subject a Participant to tax
under Section 409A of the Code, the Company may modify the Plan or applicable Award Agreement in the least restrictive manner necessary in order to comply with the provisions of Section 409A, other applicable provision(s) of the Code
and/or any rules, regulations or other regulatory guidance issued under such statutory provisions and, in each case, without any material diminution in the value of the payments to an affected Participant. 

 

 16 

 ARTICLE XVIII 

SECTION 16 COMPLIANCE 

In the event that the Company becomes subject to Section 16 of the Exchange Act, it is intended that the Plan and any Award made to
a Participant subject to Section 16 of the Exchange Act will meet all of the requirements of Rule 16b-3. Accordingly, unless otherwise provided by the Committee, if any provisions of the Plan or any Award would disqualify the Plan or the Award,
or would otherwise not comply with Rule 16b-3, such provision or Award will be construed or deemed amended to conform to Rule 16b-3. 

ARTICLE XIX 

OTHER PROVISIONS 

Each Award granted under the Plan may contain such other terms and conditions not inconsistent with the Plan as may be determined by the
Committee, in its sole discretion. 
 ARTICLE XX 

NUMBER AND GENDER 

With respect to words used in the Plan, the singular form shall include the plural form, the masculine gender shall include the feminine
gender, and vice versa, as the context requires. 
 ARTICLE XXI 

MISCELLANEOUS 
 21.1
Subsidiary Employees. 
 In the case of a grant of an Award to an employee or consultant of any Subsidiary of the
Company, the Company may, if the Committee so directs, issue or transfer the shares of Common Stock, if any, covered by the Award to the Subsidiary, for such lawful consideration as the Committee may specify, upon the condition or understanding that
the Subsidiary will transfer the shares of Common Stock to the employee or consultant in accordance with the terms of the Award specified by the Committee pursuant to the provisions of the Plan. All shares of Common Stock underlying Awards that are
forfeited or canceled should revert to the Company. 
 21.2 Foreign Employees and Foreign Law Considerations. 

The Committee may grant Awards to individuals who are eligible to participate in the plan who are foreign nationals, who are located
outside the United States or who are not compensated from a payroll maintained in the United States, or who are otherwise subject to (or could cause the Company to be subject to) legal or regulatory provisions of countries or jurisdictions outside
the United States, on such terms and conditions different from those specified in the Plan as may, in the judgment of the Committee, be necessary or desirable to 

 

 17 

 
foster and promote achievement of the purposes of the Plan, and, in furtherance of such purposes, the Committee may make such modifications, amendments, procedures, or subplans as may be
necessary or advisable to comply with such legal or regulatory provisions. 
 21.3 Limitation on Dividend Reinvestment and Dividend
Equivalents. 
 Reinvestment of dividends in additional Restricted Stock at the time of any dividend payment, and the
payment of Shares with respect to dividends to Participants holding Awards of Restricted Stock Units, shall only be permissible if sufficient Shares are available under Section 3.5 for such reinvestment (taking into account then
outstanding Options and other Awards). 
 ARTICLE XXII 

GOVERNING LAW 

All questions concerning the construction, interpretation and validity of the Plan and the instruments evidencing the Awards granted
hereunder shall be governed by and construed and enforced in accordance with the domestic laws of the State of Delaware, without giving effect to any choice or conflict of law provision or rule (whether of the State of Delaware or any other
jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Delaware. In furtherance of the foregoing, the internal law of the State of Delaware will control the interpretation and construction of this
Plan, even if under such jurisdiction’s choice of law or conflict of law analysis, the substantive law of some other jurisdiction would ordinarily apply. 

* * * * * * 
 As
adopted by the Board of Directors of NORANDA ALUMINUM HOLDING CORPORATION on May 29, 2007, as amended and restated on October 23, 2007, as further amended on November 12, 2009, and as further amended and restated on April 16,
2010. 
  

 18fs12010ex10vi_nxt.htm

     

    
      Exhibit 10.6

       

       

      ENDORSEMENT
AGREEMENT

      

      This
Endorsement Agreement ("Agreement") is made and entered into effective March 1,
2010, by and between Eddie George (“EDDIE”) and NXT Nutritionals Holdings, Inc.,
a Delaware corporation having offices at 56 Jackson Street, Holyoke, MA
01040,  ("NXT").

      

      WITNESSETH:

       

      WHEREAS,
NXT is engaged in the business of manufacturing, distributing and selling an all
natural alternative sweetener known as ““SUSTA® Natural
Sweetener” (“SUSTA”) and other products (collectively,
“Products”);

      

      WHEREAS,
NXT desires to obtain, and EDDIE desires to grant: (1) a license to use his
name, fame, image and athletic renown in connection with the advertisement,
promotion and sale of SUSTA and the Products; (2) a license to the use
trademarks owned by EDDIE; and (3) certain other personal services of
EDDIE.

      

      WHEREAS,
EDDIE has agreed to authorize such use and provide such services upon the terms
and conditions contained below.

      

      NOW,
THEREFORE, in consideration of the mutual covenants contained herein and other
good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereto agree as follows:

      

      1.           Term. This Agreement
shall remain in full force and effect from March 1, 2010 to February 28, 2011
(“Term”).

      

      2.           Grant of
Endorsement.

      

      
        
           

        

        
          1

          
            

          

        

        
           

        

      

       

      A.           EDDIE
hereby grants to NXT the right and license, during the Term of the Contract and
within the United States, to use EDDIE’S name, fame, autograph, voice, video, TV
or film portrayals, facsimile or original signature, photograph, likeness and
image or facsimile image, which are owned by EDDIE and provided to NXT and any
other likeness of, or means of endorsement by, EDDIE used in connection with the
advertising, promotion and sale of SUSTA and the Products (the
“Endorsement”)

       

      The
Endorsement will be used solely in connection with the advertisement, promotion,
public relations and sale of SUSTA and the Products, in all forms of media,
including, without limitation, the internet.

       

       EDDIE
agrees that during the Term, he will not grant any rights identical or similar
to the rights granted to NXT under this Agreement to any entity for the purpose
of directly or indirectly promoting or advertising sweeteners and yogurt
smoothies. It is understood that the Endorsement may not be used for any purpose
not otherwise explicitly agreed upon by the parties.

       

      B.           Except
as otherwise provided herein, EDDIE shall retain all right, title and interest
in and to the such trademarks and other intellectual property (“Trademarks”) he
owns and shall not be prevented from using, permitting or licensing others to
use his endorsement and any of the Trademarks in connection with the
advertisement, promotion or sale of any product or service, except as otherwise
restricted herein.

      

      C.           NXT
agrees that it shall promptly notify EDDIE in writing of any actual or
threatened unauthorized use, misappropriation, infringement, dilution or other
violation or impairment by third parties of the Trademarks or the Endorsement
(“Infringement”).  EDDIE shall have the sole right to determine
whether any action shall be taken to pursue such Infringement.

      

      D.           The
parties acknowledge and agree that all materials produced in connection with
this Agreement, including all advertising and promotional materials, trademarks,
phrases, words, music, titles or characters therein, (the "Materials") shall be
and remain the absolute and exclusive property of NXT, any Materials that
include or embody the Trademarks shall be and remain the absolute and exclusive
property of EDDIE and that with respect to the Materials, NXT shall retain the
entire worldwide copyright thereto, all other intellectual property rights and
all applications, registrations, renewals and extensions thereof and all
underlying materials created in connection therewith, and with respect to the
Trademarks, EDDIE shall retain the entire worldwide copyright
thereto.

      

      
        
           

        

        
          2

          
            

          

        

        
           

        

      

       

      3.             Personal Services. To
facilitate NXT's usage of the exclusive right and license to the Endorsement and
to the Trademarks, EDDIE agrees to provide the personal services (“Services”) as
set forth on Attachment 1 hereto.

       

      A.        
NXT agrees as follows with regard to each of the Services of EDDIE under this
Paragraph 4:

      

      (i)    Pay all reasonable
out-of-pocket travel, hotel accommodations and transportation expenses incurred
by EDDIE;

      

      (ii)    Give EDDIE reasonable
advance notice of the time and place NXT desires EDDIE to appear;

      

      (iii)   All Services of EDDIE shall
be provided at mutually agreeable times, dates and locations and the parties
will act in good faith to mutually agree upon the dates, times and locations
that will accommodate EDDIE’S professional and personal schedule;

      

      B.          NXT’s
Advertising/Promotion Campaign utilizing EDDIE may include radio, television,
online, and print advertising, print materials (photographs, pictures, stills as
generally used in the course of an advertising campaign), public relations and
press materials, visual presence on the Internet sites of NXT and social
networking sites, in-store point-of-purchase material, and also may include
signed editorial and blog and Twitter entries by NXT to be mutually agreed
upon.

      

      4.           Remuneration. In
consideration of the rights granted and the Services to be performed by EDDIE,
NXT shall issue 20,000 fully vested shares of common stock of NXT, par value
$0.001 per share, to EDDIE on March 1, 2010. All stock certificates shall be
forwarded to the address herein.  Commencing on April 1, 2010, NXT
shall issue an additional 20,000 shares per month for five (5) consecutive
months (the aforementioned 120,000 shares of common stock of NXT shall
collectively be referred to herein as the “Compensation Shares”). NXT agrees at
its sole cost and expense to cause the issuance of the Compensation Shares to be
registered under a Form S-8 Registration Statement on or before March 1, 2010.
Until the first 20,000 Compensation Shares are fully registered and delivered to
EDDIE: (i) the grant of Endorsement shall not be effective, and (ii) EDDIE shall
not be obligated to perform any services under this Agreement,

       

      
        
           

        

        
          3

          
            

          

        

        
           

        

      

       

      B.           NXT
represents and warrants the following in connection with the issuance and
delivery of the Compensation Shares:

      

      (i)             NXT
is a corporation duly organized, validly existing and in good standing under the
laws of the State of Delaware and has all requisite corporate power and
authority to carry on its business as now conducted and as proposed to be
conducted.  NXT is duly qualified to transact business and is in good
standing in each jurisdiction in which the failure to so qualify would have a
material adverse effect on its business or properties.

       

      (ii)             All
corporate action on the part of NXT, its officers, directors and stockholders
necessary for the authorization, execution and delivery of this Agreement, the
performance of all obligations of NXT hereunder, and the authorization, issuance
(or reservation for issuance), and delivery of the Compensation Shares being
sold hereunder has been duly authorized and approved.

      

      (iii)           The
Compensation Shares being issued to EDDIE hereunder, when issued, sold and
delivered in accordance with the terms of this Contact, will be duly and validly
issued, fully paid, and nonassessable, and will be free of restrictions under
applicable state and federal securities laws.

       

      (iv)           No
consent, approval, order or authorization of, or registration, qualification,
designation, declaration or filing with, any federal, state or local
governmental authority on the part of NXT is required in connection with the
consummation of the transactions contemplated by this Contract.

       

      (v)           The
execution, delivery and performance of this Agreement are not prohibited by, and
will not violate or conflict with, any provision of the certificate of
incorporation or bylaws of NXT, or of any law or any order, writ, injunction or
decree to which NXT is subject, or any provision of any contract to which NXT is
a party.  No consent of any governmental body is necessary on the part
of NXT for the consummation by NXT of the transactions contemplated by this
Contract.

       

      
        
           

        

        
          4

          
            

          

        

        
           

        

      

       

      (vi)           NXT
has filed with the Securities and Exchange Commission (the “SEC”), all forms,
reports, schedules, statements and other documents required to be filed by it
under the Exchange Act (collectively, the “SEC Documents”).

       

      C.           EDDIE
agrees (i) that he shall not sell any of the Compensation Shares until May 1,
2010 and (ii) that he shall not sell more than 5,000 Compensation Shares on any
day nor more than 20,000 Compensation Shares in any single calendar
month.

       

      D.           In
connection with the issuance of the Compensation Shares, EDDIE hereby makes the
following representations to NXT regarding the Compensation Shares:

      

      (i)    EDDIE has
substantial experience in evaluating and investing in private transactions of
securities in companies similar to NXT and EDDIE acknowledges that he can
protect his own interests EDDIE, or his advisors, have such knowledge and
experience in financial and business matters so that he is capable of evaluating
the merits and risks of his acceptance of all of the Compensation Shares of NXT
as compensation or otherwise.

      

      (ii)    EDDIE is an
“accredited investor” within the meaning of Rule 501 of Regulation D promulgated
under the Securities Act.

      

      (iii)    EDDIE
understands that all books, records, and documents of NXT relating to it have
been and remain available for inspection by him or his business and financial
advisors upon reasonable notice. EDDIE confirms that all documents requested
have been made available, and that he or such advisors have been supplied with
all of the information concerning NXT that has been requested. EDDIE confirms
that he or his advisors have obtained sufficient information, in his and their
judgment to evaluate the merits and risks of receipt of the Compensation Shares
as compensation or otherwise. EDDIE confirms that he has had the opportunity to
obtain such independent legal and tax advice and financial planning, as he has
deemed appropriate prior to making a decision to enter this
Agreement.  In making each such decision, EDDIE has relied exclusively
upon his experience and judgment, or that of such advisors, upon such
independent investigations as it, or they, deemed appropriate, and upon
information provided by NXT in writing or found in the books, records, or
documents of NXT.

      

      
        
           

        

        
          5

          
            

          

        

        
           

        

      

       

      (iv)    EDDIE is
aware that the economic ownership of the Compensation Shares is highly
speculative and subject to substantial risks, and that he is capable of bearing
the high degree of economic risk and burdens of this venture, including, but not
limited to, the possibility of a complete loss, the lack of a sustained and
orderly public market, and limited transferability of the Compensation Shares,
which may make the liquidation thereof impossible for the indefinite
future.

      

      5.Representations,
Warranties and
Additional Covenants.

      

      A.           EDDIE
warrants and represents to NXT that he is not a party to any agreement that
would prevent or limit his performance under this Agreement.

       

      B.           NXT
hereby represents, warrants and covenants that: (i) NXT has the full power and
authority to enter into this Contract; (ii) NXT has not made any agreement or
commitment with any third party which prevents or interferes in any way with the
performance of its obligations herein and has the capacity and full authority to
enter into this Agreement; (iii) at all times SUSTA and the Products shall be of
high quality, free of material defects, consistent with industry standards, and
shall comply with all applicable laws (including, but not limited to, any and
all applicable FDA and FTC rules and regulations) and be manufactured in
accordance with industry practices; and (iv) all advertising and promotional
materials used by NXT in connection with the sale of SUSTA and the Products will
comply with all national, state, local and other laws, regulations, rules and
standards having applicability thereto and will not harm the image, goodwill,
reputation or business interests of EDDIE.

       

      C.           NXT
shall not have any right to use the Endorsement or the Trademarks of EDDIE or
any sale or barter of merchandise or other like commercial tie-ins.

       

      D.           NXT
agrees and acknowledges that: (i) it will not attack the rights, title or
interest of EDDIE in and to the Trademarks and it will not incur or create any
expenses chargeable to Eddie. NXT further agrees not to challenge or assist any
third party in challenging the ownership, validity or enforceability of the
Trademarks.

      

      
        
           

        

        
          6

          
            

          

        

        
           

        

      

       

      6.           Right of Termination by
EDDIE. EDDIE shall have the right to terminate this Agreement immediately
upon written notice to NXT in the event that:

       

      A.           NXT
is adjudicated as insolvent or declares bankruptcy;

       

      B.           NXT
fails in any obligation to timely deliver the Compensation Shares due under this
Agreement, and within fifteen (15) days following NXT's receipt of written
notice of such failure NXT has not rectified such failure;

       

      C.             NXT
breaches any other material term of this Agreement, which breach NXT has failed
to cure within thirty (30) days after NXT's receipt of EDDIE’S written notice of
such breach.

      

      7.           Right of Termination by
NXT.   NXT shall have the right to terminate this
Agreement immediately upon written notice to EDDIE in the event
that:

      

      A.            EDDIE
is convicted of a felony involving moral turpitude under any Federal, state or
local laws. Any termination pursuant to this subparagraph shall become effective
on the thirtieth (30th) day next following the date of receipt by EDDIE of NXT's
written intention to so terminate;

       

      B.            EDDIE
dies during the Term of the Contract;

       

      C.            EDDIE
becomes permanently disabled to the extent that he is precluded from rendering
the services required hereunder;

       

      D.             EDDIE
breaches any material term of this Contract which breach EDDIE fails to cure
within thirty (30) days after EDDIE’S receipt of NXT's written notice of such
breach; or

       

      E.             EDDIE
commits any act or makes any statement that materially disparages NXT, its
subsidiaries, its CEO or SUSTA.

      

      As of the
effective date of a termination by NXT due to EDDIE’S breach, EDDIE shall not be
entitled to any further remuneration hereunder.

      

      
        
           

        

        
          7

          
            

          

        

        
           

        

         

      

      8.           Indemnity.

       

      A.           NXT
agrees to indemnify EDDIE and defend and hold him harmless with respect to any
claims, losses, damages, liabilities, costs and expenses, including attorneys'
fees, and any other amounts ("Damages"), with respect to the promotion and sale
of SUSTA and the Products and any action that is related to NXT’s existence as a
publicly traded company.

      

      B.           EDDIE
agrees to indemnify, defend and hold NXT, and its directors, officers,
shareholders, employees and representatives, harmless from all Damages arising
out of or in connection a breach of this Agreement by EDDIE.

      

      9.           Relationship. EDDIE’S
performance of the Services for NXT hereunder is as an independent contractor.
Nothing in this Agreement shall be construed as establishing an
employer/employee, partnership, or joint venture relationship between EDDIE and
NXT.

       

      10.           Waiver. The failure
at any time of either party to demand of the other strict performance of any of
the terms, covenants or conditions set forth herein shall not be construed as a
continuing waiver or relinquishment thereof, and either party may, at any time,
demand strict and complete performance by the other of such terms, covenants and
conditions. No waiver is valid unless in writing signed by both
parties.

      

      11.           Severability. If any
provision of this Agreement shall be declared illegal, invalid, void or
unenforceable by any judicial or administrative authority, the validity of any
other provision and of the entire Agreement shall not be affected
thereby.

       

      12.           Paragraph Captions.
Paragraph and other captions contained in this Contract are for reference
purposes only and are in no way intended to describe, interpret, define or limit
the scope, extent or intent of the Contract or any provision
hereof.

      

      
        
           

        

        
          8

          
            

          

        

        
           

        

         

      

      13.           Notices. Any notice,
submission or other communication to be given hereunder shall be delivered by
hand (in which case receipt is deemed to occur on the same day if delivered
during business hours, otherwise the next business day), sent by facsimile (with
a copy sent by first class mail) (in which case receipt is deemed to occur on
the same business day if receipt of the fax copy is confirmed, otherwise three
(3) business days after mailing), sent by overnight courier (in which case
receipt is deemed to occur the next business day) or sent by registered or
certified mail, return receipt requested (in which case receipt is deemed to
occur three (3) business days after mailing) to the parties at the addresses
designated below or such other addresses as either party may designate to the
other in accordance with the provisions hereof.

      

       

      
        	NXT:  	NXT Nutritionals
      Holdings, Inc.
	 	
                56 Jackson
      Street

                Holyoke,
      MA 01040

                Attn:
      Chief Executive Officer

              
	 	
                 

                 

                 

              
	 	With a copy
      to:
	 	
                Anslow
      + Jaclin,  LLP

                195
      Route 9 South, Suite 204

                Manalapan,
      New Jersey 07726

                Attn:
      Kristina L. Trauger, Esq.

                Fax:
      (732) 577-1188

              

      

       

      EDDIE:

      

      14.           Assignment. EDDIE
shall not assign or delegate his obligations under this Agreement.

      

      
        
           

        

        
          9

          
            

          

        

        
           

        

         

      

      15.           Entire Contract. As
of the effective date hereof, this Contract shall constitute the entire
understanding between EDDIE and NXT and cannot be altered or modified except by
a written agreement, signed by both parties.

      

      16.           Governing Law. This
Agreement shall be governed by and construed in accordance with the laws of the
State of Delaware, without regard to its principles of conflicts of
law.

      

      17.           Dispute Resolution.
The parties agree that any dispute, claim or controversy arising out of or
related to this Agreement or the breach, termination, enforcement,
interpretation or validity thereof, including the determination of the scope or
applicability of this agreement to arbitrate, shall be determined by arbitration
in Holyoke, Massachusetts before three arbitrators. The arbitration shall be
administered by JAMS pursuant to its Comprehensive Arbitration Rules and
Procedures. Judgment on the Award may be entered in a court having jurisdiction.
This clause shall not preclude the parties from seeking provisional remedies in
aid of arbitration from a court of appropriate jurisdiction and as otherwise
permitted by Paragraph 13 hereof. The arbitrators shall have authority to award
any remedy or relief that a court of the State of Massachusetts could grant in
conformity to applicable law. Any arbitration award shall be accompanied by a
written statement containing a summary of the issues in controversy, a
description of the award, and an explanation of the reasons for the award. The
arbitrators' award shall be final and judgment may be entered upon such award by
any court. The arbitrators shall award attorneys’ fees and costs to the
prevailing party.

      

      18.           Survival.  The
following terms and conditions shall survive the expiration or termination of
this Contract: 5, 6, 7, 8, and 17.

      

      19.           Signatures.   This
Contract may be signed by facsimile or electronic means and may be executed in
two or more counterparts, each of which shall constitute an original but when
taken together shall constitute one agreement.

      

      [Signature Page
Follows]

       

      
        
           

        

        
          10

          
            

          

        

        
           

        

      

      

      IN WITNESS WHEREOF, the
parties hereto have duly executed this Contract effective the date first above
written.

      

       

      
        	NXT
      NUTRITIONALS HOLDINGS, INC.	 
	 	 
	By: 	/s/Francis
      McCarthy	 
	 	FRANCIS
      MCCARTHY	 
	 	President Chief Executive Officer	 
	 	
                 

                 

              	 
	 	/s/ Eddie George	 
	 	Eddie
      George	 

      

       

      
        
           

        

        
          11

          
            

          

        

        
           

        

      

       

      ATTACHMENT
1

      (LIST OF
SERVICES)

      

      1.  Make
up to 4 personal appearances in Kroger Grocery Stores in the Columbus, Ohio
market for the purpose of promoting the sale of SUSTA.  Each of these
appearances will last up to 2 hours and will occur on 2 separate
occasions.

      

      2.  By
March 1, 2010, give a telephone interview to NXT’s public relations firm, the
duration of which will last up to 30 minutes.

      

      3.  Conduct
interview with up to 2 Columbus-based radio stations for the purpose of
promoting SUSTA.

      

      4.  Provide
to NXT quotes, photographs, video and other media to be used on NXT’s
website.

      

      5.  Sign
up to 20 items of sports memorabilia to be used for charity auctions, gifts for
employees of Kroger, and promotional gifts to customers.  The items
will be supplied by NXT.

      

      6.  Provide
a photograph capable of being used in point-of-sale promotional materials and
other related advertising of SUSTA.

      

      7.  Appear
in a video to be used by NXT on its website and other media.  The
video session will be filmed at a location convenient to EDDIE’S
home.

      

      8.  Introduce
SUSTA and Healthy Dairy Yogurt Smoothies to the “Dr. Oz” television show and
tie  the product into the weight-loss segment in future shows on which
EDDIE appears.

       

       

       

      12

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