Document:

EX-4.3

					
			
	438	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

 Exhibit 4.3 

Board agreement 
 Between Aegon N.V. and
Alexander R. Wynaendts 
 Contents 
 Clause

  

			
	1.	  	Date of Commencement and Position
	2.	  	Duration and Termination
	3.	  	Remuneration
	4.	  	Working Hours
	5.	  	Vacation
	6.	  	Additional Benefits, Insurance and Healthcare
	7.	  	Expenses
	8.	  	Disability
	9.	  	Pension
	10.	  	Prohibited activities during employment
	11.	  	Confidentiality
	12.	  	Codes, Rules and Instructions
	13.	  	Documents
	14.	  	Company Property
	15.	  	No Employment Relationship
	16.	  	Final Provisions
	17.	  	Governing Law and Arbitration Tribunal
	Signatories

 This agreement 

was entered into on 18 May 2019 
 The undersigned:

  

	1.	 Aegon N.V., a public limited company (in Dutch: “naamloze vennootschap”), established in The Hague, the
Netherlands, represented for this purpose by Mr. W.L. Connelly, in his capacity of chairman of and acting on behalf of the supervisory board of Aegon N.V., hereinafter the Company; 

and 
  

	2.	 ALEXANDER R. WYNAENDTS, born on August 1, 1960, hereinafter the Executive; hereinafter together referred to
as the Parties and each a Party, 

 Whereas: 

 

	(A)	 on August 1, 1997, the Executive entered into the employment with a company now belonging to the group of companies
of which the Company is the holding company; 

  

	(B)	 in its meeting on March 5, 2003, the supervisory board of the Company (the Supervisory Board) decided,
having heard the general meeting of shareholders of the Company (the General Meeting) to appoint the Executive as a member of the Executive Board of the Company (the Executive Board), which appointment entered into force on
April 17, 2003 and the Executive has subsequently been appointed as Chief Executive Offer of the Company as per April 23, 2008; 

  

	(C)	 on May 20, 2015, the Executive entered into a board agreement with the Company effective as per May 20, 2015,
superseding previous employment agreements; 

  

	(D)	 in its meeting on May 17, 2019, the General Meeting, after recommendation by the Supervisory Board on
November 14, 2018, decided to reappoint the Executive as a member of the Executive Board with effect of May 18, 2019 for a term of four years, notwithstanding the right of the Parties to prematurely terminate the directorship in accordance
with the relevant provisions of Dutch company law; 

  

	(E)	 It is envisaged that this will be the Executive’s final term as member of the Executive Board. Further to Recital
(D) above, it is contemplated that the Executive’s directorship could be terminated prior to the full term being completed and that during any applicable notice period in relation to termination of this Agreement (as defined below) in
accordance with clause 2.1, 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	439	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

	 	 the Executive will continue to work for the Company to complete outstanding work or specific projects and to ensure a
smooth and proper handover to the Executive’s successor. 

  

	(F)	 also against the background of the fact that, with effect from January 1, 2013, board agreements concluded between
a Dutch listed company and an executive director can no longer be qualified as an employment agreement, the Parties have expressed their wish and intention to enter into a services agreement within the meaning of article 7:400 of the Dutch Civil
Code (the Agreement); 

  

	(G)	 the Parties desire to set forth, thereby superseding previous agreements, the applicable terms and conditions of the
engagement of the Executive by the Company in this Agreement with effect of May 18, 2019. 

 Declare to have agreed as
follows: 
  

	1.	 Date of Commencement and Position 

 

	1.1	 The Executive enters into the Agreement with effect from May 18, 2019, (the Commencement Date). The
Executive shall, as of the Commencement Date, continue to hold the position of member of the Executive Board under the articles of association (in Dutch: “statutair directeur”) and Chief Executive Officer of the Company.

  

	1.2	 The Executive has the obligations and shall fully comply with the rules and regulations that have been or will be
imposed by law, regulations issued by the regulator, the Dutch Corporate Governance Code, the articles of association of the Company, the regulations for members of the Executive Board, and such other regulations as shall apply from time to time.
The above-mentioned rules contain, amongst others, provisions relating to the prohibition against trading and inside information and an arrangement relating to restrictions imposed on private investments. 

 

	1.3	 The Executive is obliged to do or to refrain from doing all that executive directors in similar positions should do or
should refrain from doing. The Executive shall fully devote himself, his time and his energy to promoting the interest of the Company and its affiliated companies. To that effect, the Executive is expected to spend most of his time in the
Netherlands, but also in such other countries as deemed commensurate with prevailing business needs. 

  

	1.4	 The Executive acknowledges and agrees to comply with all policies and procedures that are applicable to the Company and
its affiliated companies and to procure that such policies and procedures are implemented and observed in the Company and those affiliated companies within his area of responsibility, as such policies and
by-laws shall apply and may be amended from time to time. 

  

	1.5	 If the Executive is a member of the managing board and/or supervisory board of an affiliated company of the Company on
the basis of his position as Chief Executive Officer of the Company or member of the Executive Board (so-called “q.q.- directorships”), or if the Executive is employed or engaged in any other
position pursuant to his position as Chief Executive Officer of the Company or member of the Executive Board (so-called “q.q.-positions”), he will pay the income derived therefrom, if any, to the
Company, unless the chairman of the Supervisory Board decides otherwise. The Executive will not suffer any tax disadvantage. 

  

	2.	 Duration and Termination 

 

	2.1	 The Agreement is entered into for a definite period and will terminate by operation of law, without notice being
required, on the last day of the month in which the Annual General Meeting in 2023 is held. 

  

	2.2	 Without prejudice to clause 2.1, the Agreement may be terminated by the chairman of the Supervisory Board on behalf of
the Company or by the Executive during its term with due observance of a notice period of three months for the Executive and six months for the Company. If it is the Executive’s intention to terminate the Agreement, the Executive shall inform
the chairman of the Supervisory Board in good time before giving notice of termination. 

  

	2.3	 The Company has the right to terminate this Agreement with immediate effect due to an urgent cause or seriously culpable
actions or neglect of the Executive in fulfilling his duties. Such cause may include in particular a gross breach of duties. 

  

	2.4	 During the notice period, as referred to in clause 2.2, the Executive shall remain entitled to the employment terms
under this Agreement including, for the avoidance of doubt, pro rata Variable Compensation (as defined in clause 3.3) and the pension entitlements. 

  

	2.5	 Except as provided otherwise in this Agreement, the Executive shall not be entitled to any notice, payment in lieu of
notice, termination fee, severance pay, transition allowance, damages, costs or compensation whatsoever in relation to the termination of this Agreement. 

  

	2.6	 The Executive is obliged to resign from all positions that are inextricably linked to his position as member of the
Executive Board (the so-called “q.q.-directorships” and “q.q.-positions”) with effect from the date on which the Executive ceases activities fulfilling his role as Chief Executive Officer
of the Company, unless otherwise required by the chairman of the Supervisory Board. 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	440	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

	3.	 Remuneration 

 

	3.1	 The Executive is entitled to a basic annual fee in an amount of EUR 1,294,867 gross per year. As of 1 June 2019,
the Executive shall be entitled to a basic annual fee in an amount of EUR 1,327,239 gross per year, which will be paid by the Company to the Executive in cash in twelve equal instalments at the end of each month (the Annual Cash Base Fee).

  

	3.2	 At regular intervals, but at least once a year, the Supervisory Board will review the Annual Cash Base Fee of the
Executive. 

  

	3.3	 The Executive shall be eligible for an annual gross variable compensation (the Variable Compensation) in
accordance with the Executive Board Remuneration Policy, the Aegon Group Global Remuneration Framework (the AGGRF) and the Executive Board Variable Compensation Plan Rules (the Plan Rules) as amended from time to time (the Remuneration
Policy, the AGGRF and the Plan Rules hereinafter referred to as the Remuneration Regulations). For the avoidance of doubt, the Variable Compensation does not form part of and is in addition to the Annual Cash Base Fee. In line with the
current Remuneration Regulations, the Executive can earn a Variable Compensation of up to a maximum of 100% of the Annual Cash Base Fee. 

  

	 	 The Executive position qualifies as an Identified Staff position as defined in the AGGRF. 

 

	3.4	 In accordance with the present Remuneration Regulations, the Variable Compensation consists of an Upfront Part and a
Deferred Part (as defined in the Plan Rules). The Upfront Part represents 40% of the Variable Compensation amount awarded to the Employee and the Deferred Part represents 60% of the Variable Compensation awarded to the Employee.

  

	 	 Both the Upfront Part and the Deferred Part of the Variable Compensation are partially (at least 50%) paid out in Shares
(as defined in the Plan Rules). A tiered three year vesting schedule applies to the Deferred Part following the year of payment of the Upfront Part. Vested Shares are subject to a holding period of three years. The Variable Compensation may be
subject to a malus and/or clawback as defined in the Remuneration Regulations. 

  

	3.5	 The Executive acknowledges and agrees that the Remuneration Regulations will continue to apply after the termination of
this Agreement. 

  

	4.	 Working Hours 

 

	4.1	 This Agreement is based on a 40-hour working week. The Executive is expected to
work during normal office hours, and any additional hours necessary to properly perform the duties and responsibilities of the position. The Executive’s Remuneration set out in clause 3 of this Agreement includes compensation for all hours
worked. 

  

	5.	 Vacation 

 

	5.1	 The Executive shall be entitled to 31 working days of vacation per year. In taking holidays, the Executive shall consult
with the other member of the Executive Board and will take the Company’s interests into account and agrees to the guiding principle set out in clause 5.2. 

 

	5.2	 The Executive agrees that each calendar year, any and all accrued holiday rights should be taken at 31 December of
such year. The Executive and the Company therefore agree that any vacation days accrued under this Agreement are deemed to have been taken at the end of each calendar year in which they were accrued. 

 

	6.	 Additional Benefits, Insurance and Healthcare 

 

	6.1	 The Company shall for the term of this Agreement, at its costs arrange for a life insurance for the benefit of the
Executive. 

  

	6.2	 During the term of this Agreement, the Executive is amongst others entitled to the following benefits in addition to the
benefit mentioned in clause 6.1: 

  

	(1)	 the Company will provide the Executive with a company car in accordance with the User’s Arrangement as determined
from time to time for members of the Executive Board. The company car may be used for private purposes. Any tax consequences of private usage are on account of the Company which means that there will be a gross up for tax purposes; and

  

	(2)	 the Company will pay to the Executive a special gross allowance of two per cent (2%) of the Annual Cash Base Fee, which
shall be paid in twelve equal instalments at the end of each month. 

  

	7.	 Expenses 

 

	7.1	 The Company will pay a monthly net expense allowance of EUR 450.00 per month for representation and general costs in
accordance with the Expense Policy for the Executive Board as such policy may be amended from time to time, to be paid simultaneously with the monthly instalments of the Annual Cash Base Fee. 

 

	7.2	 Any business expenses incurred by the Executive in the execution of his business tasks not covered by the monthly
expense allowance as mentioned in clause 7.1 are reimbursed by the Company in accordance with the Expense Policy for the Executive Board as such policy may be amended from time to time. The costs mentioned above are reimbursed on production of
appropriate receipts or other evidence reasonably acceptable to the Company, if required by the Company, and upon approval by the chairman of the Supervisory Board.

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	
 4
41	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

	8.	 Disability 

 

	8.1	 Although no Collective Labour Agreement is applicable to the Executive, the Company shall apply the relevant provisions
on sickness and / or disability of the Executive as provided for in the AEGON Nederland Collective Labour Agreement with regard to payments in case of disability, as amended from time to time. To calculate the amount of the monthly supplement during
the relevant sickness or disability period only the Annual Cash Base Fee will be taken into account. The Executive will no longer be eligible for any Variable Compensation related to any performance year following the first year of disability until
the Executive – partially or fully – resumes his duties as Executive Board member. Variable Compensation allocations related to the first year of sickness or disability or any subsequent year in which Executive Board member duties would be
resumed, may partially be adjusted downwards to reflect the absence of the Executive during this / these performance year(s), such to be decided by the Supervisory Board. 

 

	9.	 Pension 

 

	9.1	 During the term of this Agreement, the Executive will not be entitled to participate in the standard Company pension
arrangement for employees in the Netherlands. 

  

	9.2	 In lieu of the arrangement referred to in 9.1, the Executive will receive a gross amount in cash equal to forty per cent
(40%) of the Annual Cash Base Fee of which a part will be paid out to the Executive in monthly instalments, simultaneously with the Annual Cash Base Fee payments. The remainder will be paid to a bank account held in the name of the Executive of
which (account) details will be made available in a Letter from the Executive to the Company before payment of the first monthly instalment as referred to in this clause 9.2. 

 

	9.3	 In addition to the arrangement in clause 9.2 and during the period of this Agreement, the Executive is entitled to (the
net equivalent of) an annual gross amount in cash equal to twenty-eight per cent (28%) of the Annual Cash Base Fee which will be paid to a bank account held in the name of the Executive as described in the Letter of the Company to the Executive of
November 15, 2010 and amended by the Letter referred to in clause 9.2. 

  

	10.	 Prohibited activities during employment 

 

	10.1	 During the duration of this Agreement the Executive shall not, except with the prior written consent of the chairman of
the Supervisory Board, be directly or indirectly engaged, concerned or interested in any way in any other business or occupation. 

  

	10.2	 The chairman of the Supervisory Board shall not unreasonably withhold consent to a request by the Executive to accept an
invitation to become a member of a governing body (but not in the role of CEO and/or chairman) of a company that conducts activities in a field that does not compete with the Company or any affiliated company. 

 

	11.	 Confidentiality 

 

	11.1	 The Executive shall throughout the duration of this Agreement and after this Agreement has ended for whatever reason,
refrain from disclosing in any manner to any individual (including other personnel of the Company or of other companies affiliated with the Company unless such personnel must be informed in connection with their work activities for the Company) any
information of a confidential nature concerning the Company or other companies affiliated with the Company, which has become known to the Executive as a result of the position the Executive holds at the Company and of which the Executive knows or
should have known to be of a confidential nature. 

  

	11.2	 Information of a confidential nature includes, but is not limited to, secret information relating to or comprising
lists, plans, reports, controls, documents or details of actual or potential suppliers, agents, distributors, franchisees, clients, contractors, joint venture or alliance partners, employees or temporary workers or relating to the trade, business,
dealings, tenders, technical processes, designs or finances of any of the aforesaid or relating to know-how, data bases, inventions, concepts or improvements or any other matters connected with the services
marketed, provided or obtained by the Company or its subsidiaries or any of their respective clients. 

  

	11.3	 The duty of this confidentiality provision survives this Agreement and any subsequent agreements, regardless of the
reason of termination. 

  

	12.	 Codes, Rules and Instructions 

 

	12.1	 The following non-exhaustive list of codes, rules and instructions, as may be
amended from time to time, apply to the Executive: 

  

	(1)	 the Dutch Corporate Governance Code; 

 

	(2)	 Aegon Code of Conduct; 

  

	(3)	 the Aegon N.V. Insider Dealing Policy; and 

 

	(4)	 the Aegon Group Conflicts of Interest Policy.

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	442	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

	12.2	 Complying with the requirements deriving from codes, rules and instructions that may be applicable to the Executive from
time to time, including but not limited to those referred to in clause 12.1, may require the Executive to complete forms and/or disclose and/or notify the Company, competent regulators and/or the shareholders of the Company of, inter alia, the
following: 

  

	 	(a)	 persons closely associated with the Executive; 

 

	 	(b)	 share ownership, awards and personal transactions in Aegon Financial Instruments; 

 

	 	(c)	 options, (mortgage) loans, prepayments and guarantees provided by the Company or any affiliated company on behalf of the
Executive; and 

  

	 	(d)	 conflicts of interest (actual or potential), gifts and entertainment received and/or given by the Executive.

  

	12.3	 In addition to the Executive’s obligation to abide by the rules, codes and instructions specified in this clause
12, the Executive is expected to comply with the Company’s core values, basic principles and guidelines, which means, inter alia, that the Executive must: 

 

	 	(a)	 apply a high ethical standard; 

 

	 	(b)	 act in accordance with company values and understand the expectations of the Company’s or any affiliated
company’s business conduct; 

  

	 	(c)	 demonstrate transparency, integrity and accountability; 

 

	 	(d)	 comply with legal requirements, internal policies and processes; and 

 

	 	(e)	 exercise sound judgment in reaching ethical business decisions. 

 

	12.4	 The Executive acknowledges and agrees that the rules, codes or instructions of this clause 12 may include certain
requirements that the Executive is expected to comply with after termination of this Agreement. 

  

	13.	 Documents 

 

	13.1	 All notes and memoranda concerning the business or finances of the Company and its subsidiaries, their dealings,
transactions or affairs, or their suppliers, agents, distributors, franchisees, clients, contractors, joint venture or alliance partners, employees or temporary workers which shall have been acquired received or made by the Executive during the
course of his duties shall be the property of the Company or its subsidiaries (as the case may be) and shall be surrendered by the Executive to the Company on its behalf immediately, without necessitating the need for any request to be made in this
regard, at termination of this Agreement, on suspension of the Executive from active duty for whatever reason or at the request of the Supervisory Board at any time during the course of his duties under this Agreement. 

 

	13.2	 The Executive shall not have nor keep in his possession any documents and/or correspondence and/or data carriers and/ or
copies thereof in any manner whatsoever, which belong to the Company or to affiliated companies, except insofar as and for as long as necessary for the performance of his work for the Company. The Executive will be obliged to return to the Company
immediately, without necessitating the need for any request to be made in this regard, any and all such documents and/ or correspondence and/or data carriers and/or copies thereof at termination of this Agreement, on suspension of the Executive from
active duty for whatever reason or at the request of the Supervisory Board at any time during the course of his duties under this Agreement. 

  

	14.	 Company Property 

 

	14.1	 The Executive is eligible to use office equipment, as required for the work, subject to the prior approval of the
superior and to the applicable regulations. 

  

	14.2	 On request of the Company and upon termination of this Agreement, the Executive is required to return to the Company all
company property including but not limited to access pass, all keys, mobile telephone, laptop, computer hardware and software, USB sticks and all documents in whatever form, as well as all copies that are in the Executive’s possession or under
control. The ownership of all such property and documents remains vested in the Company at all times. 

  

	15.	 No Employment Relationship 

 

	15.1	 Nothing contained in this Agreement shall be construed or have effect as constituting any relationship of employer and
employee or partners between the Company on the one hand and the Executive on the other hand. 

  

	16.	 Final Provisions 

 

	16.1	 Amendments to this Agreement may only be agreed upon in writing and with regard to the Company, solely when a decision
to that effect has been taken by the competent body of the Company. 

  

	16.2	 In the event any relevant regulation relating to the position or engagement of the Executive Board and/or compensation
of the Executive Board is amended or any relevant regulator requires the amendment of any applicable code, rule or policy or challenges the content thereof, the Company reserves the right to make amendments (including amendments with retroactive
effect and/or amendments adversely affecting the Executive, without any obligation on the Company 

 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	443	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

	 	 to compensate the Executive for any such amendment) to this Agreement and any applicable rules and policies, including
but not limited to the Remuneration Regulations and those codes, rules and instructions set out in clause 12. 

  

	16.3	 Parties acknowledge that each has read and understands the whole of this Agreement and voluntarily execute it after
having had all opportunities to seek such advice as each may have wished to receive. 

  

	16.4	 The clauses of this Agreement are severable. If any clause is found by any court or arbitration tribunal of competent
jurisdiction to be unreasonable and invalid, that determination shall not affect the enforceability of the other clauses of this Agreement. 

  

	16.5	 This Agreement supersedes all previous employment agreements and board agreements between the Executive and the Company
and between the Executive and any affiliated company of the Company and takes their place. After this Agreement becomes effective, the Executive and the Company can no longer derive any rights from agreements which have been superseded herewith.

  

	17.	 Governing Law and Arbitration Tribunal 

 

	17.1	 This Agreement is governed by and construed in exclusive accordance with the laws of the Netherlands.

  

	17.2	 Any disputes arising in connection with this Agreement, or further agreements resulting thereof, shall be finally
settled in accordance with the Rules of the Netherlands Arbitration Institute in Rotterdam. The Arbitration Tribunal shall be composed of three arbiters. The place of arbitration shall be The Hague. 

[Signatory page to follow] 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	444	 	    	 	Exhibit 4.3
	    	 		 	
	    	 		 	

  

      

 Signatories 

In witness whereof, this Agreement has been signed and executed in duplicate this 17 May 2019 

 

			
	AEGON N.V.	  	Mr. A.R. Wynaendts
		
	/s/ Mr. W.L. Connelly	  	/s/ Mr. A.R. Wynaendts
		
	Mr. W.L. Connelly	  	
		
	Chairman of the Supervisory Board	  	

  

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019EX-4.4

					
			
	445	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

 Exhibit 4.4 

Aegon Group long term variable compensation 
 plan rules 2019 for other staff 
  

			
	Previously submitted to DNB	  	August 22, 2011
	Revised and updated:	  	February 2019
	Approved by the Aegon N.V. Supervisory Board	  	February 2019

  

			
	 DEFINITIONS

 
	  	 
	Agreement:	  	 the agreement between the Participant and the Company concluded at the start of participation in the Plan
Rules containing the terms and conditions relating to the Variable Compensation under the Plan Rules.
  

	Aegon or the Company:	  	 Aegon N.V., a public limited liability company incorporated under Dutch law and having its statutory seat at
Aegonplein 50, 2591 TV, The Hague, the Netherlands and, where applicable, any of its Subsidiaries.
  

	 Aegon Group:
  
	  	 Aegon N.V. and its Subsidiaries.

 

	Allocation:	  	 means the allocation of a Variable Compensation Grant following the Ex ante risk assessment pursuant to clause
3.5 and the assessment of actual realized performance on the Performance Indicators.
  

	Business Day(s):	  	 any day on which the Euronext stock exchange in Amsterdam, the Netherlands (or its successor) is open for
business.
  

	Change of Control:	  	 a transaction or series of transactions or the conclusion of an agreement, that either alone or taken together
may result in an outside party obtaining Control of the Company.
  

	 Claw Back:
  
	  	 means the claw back right of the Company pursuant to clause 3.7.

 

	 Committee:
  
	  	 the Remuneration Committee of the Supervisory Board.

 

	 Compliance Officer:
  
	  	 the Compliance Officer of Aegon.

 

	Control:	  	 means (i) the possession, directly or indirectly, of the majority of the outstanding shares in the
capital of the Company, or (ii) the ability, directly or indirectly, to vote on the majority of the outstanding shares in the capital of the Company or (iii) the ability, directly or indirectly, to appoint the majority of the members of
the Executive Board and/or the Supervisory Board.
  

	Disability or Disabled:	  	 a Participant who is totally and permanently disabled, as defined by any or locally applicable disability
law.
  

	 Ex-ante risk-based assessment:

 
	  	 means the assessment referred to in clause 3.5. Executive Board: the Executive Board of the Company.

 

	Fixed Salary:	  	 the annual amount of fixed compensation to be determined as part of the Total Compensation, including holiday
allowance and 13th month, if any.
  

	Grant(s):	  	 the conditional grant of Long Term Variable Compensation to a Participant in relation to the Plan Year, as set
out in section 2 of the Plan Rules.
  

	 Grant Date:
  
	  	 has the meaning attributed hereto in clause 2.8.

 

	Grant Price:	  	 means the volume weighted average Share price on the Euronext stock exchange in Amsterdam, the Netherlands
during the period 15 December preceding the Plan Year and 15 January of the Plan Year.
  

	 Holding Period:
  
	  	 means the holding period as referred to in clause 4.4.

 

	 Identified Staff
  
	  	 employees of Aegon Group who have been classified by the Company as Identified Staff.

 

	Material Risk Takers:	  	 employees of Aegon Group who have been classified by the Company as Material Risk Takers, including the
employees whose positions have been labelled as an ‘Identified Staff’ position under CRD IV, AIFMD and/or UCITS V.
  

	 Long Term Variable Compensation:

 
	  	 the long term variable component of the Total Compensation, which will be paid in Shares in accordance with
these Plan Rules.
  

	Long Term Variable Compensation	  	 the Long Term Variable Compensation Plan Rules that set out the terms and conditions Plan Rules or Plan Rules:
of the Long Term Variable Compensation, per this document, as may be amended from time to time.
  

	Other Staff:	  	 a Participant (including Staff in Control Functions) who does not qualify as an Executive Board Member or
Material Risk Taker
  

	Participant:	  	 an employee of Aegon Group and who has accepted the terms and conditions of the Long Term Variable
Compensation Plan Rules by signing the Agreement or any other action indicating acceptance of these.
  

 
 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	446	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

			
	Pay-out or Paid-out:	  	 means the pay-out of all or part of the Long Term Variable
Compensation after the third financial year (i.e. the second year following the Performance Year) in accordance with these Plan Rules.
  

	 Pay-out Date:

 
	  	 means the date of a Pay-out in accordance with these Plan Rules.

 

	Performance Indicators:	  	 the one-year performance indicators which will be used to calculate
the Long Term Variable Compensation to be allocated to a Participant regarding the Plan.
  

	Plan Year or Performance Year:	  	 the financial year 2019 during which these Plan Rules are in place. In the event the Plan Rules are terminated
prior to the end of the financial year, the expression ‘Plan Year’ shall refer to the period between January 1 and the date of termination.
  

	Release(d):	  	 means the release and settlement by the employing Company of any Shares to the Participant following Vesting,
or, in case a Holding Period applies at the end of such Holding Period, in accordance with these Plan Rules.
  

	 Release Date:
  
	  	 the date of Release.
  

	 Remuneration Framework:
  
	  	 the Aegon Group Global Remuneration Framework 2019 as may be amended from time to time.

 

	Retirement:	  	 the (early) actual retirement of a Participant, either (i) under a pension plan of the Company or any of
its Subsidiaries, as shall be in place from time to time or (ii) subsequent to a decision of the Company in accordance with the Company’s articles of incorporation or an individual employment contract. If under local laws the starting date
of (early) retirement is at the option of the Participant, a Participant will only be considered a Good Leaver if such Participant actually starts drawing (early) retirement benefits.

 

	Sale:	  	 a sale of all or substantially all the shares in the capital of the Company or all or substantially all of the
assets of the Company and its Subsidiaries.
  

	Shares:	  	 a common share in the capital of the Company, with a nominal value of EUR 0.12 (twelve eurocent), as may be
granted as part of the Long Term Variable Compensation.
  

	Subsidiary:	  	 a direct or indirect subsidiary of the Company determined as such by the Company for the purpose of these Plan
Rules.
  

	 Supervisory Board:
  
	  	 the Supervisory Board of the Company.

 

	System:	  	 an internet application made available by Aegon which facilitates a Participant with information and the
possibility to conduct transactions regarding the Shares or any other system designated by the Executive Board for such purpose.
  

	Total Compensation:	  	 the Total Direct Compensation during a calendar year for a Participant which consists of a Fixed Salary, Long
Term Variable Compensation and any other arrangement(s) regarding variable compensation in cash (if any) that may apply to a Participant.
  

	Vest(ing):	  	 the occasion upon which a Participant is transferred the unconditional legal ownership of allocated Shares, as
set out in the Plan Rules; notwithstanding that Release of Shares may only take place after the lapsing of a Holding Period (where applicable).
  

	 Vesting Date:
  
	  	 the date on which the Shares will Vest in accordance with the Plan Rules.

 

 Words or expressions used in these Plan Rules shall, where appropriate, be interpreted as follows: 

 

	1.1.1.	 Definitions and terms used in these Plan Rules can be found in the list of Definitions and these Plan Rules; these
definitions as stated therein shall be binding. 

  

	1.1.2.	 All references to the masculine gender include the feminine and vice versa. 

 

	1.1.3.	 All references to singular include the plural and vice versa if the context so requires. 

 

	1.1.4.	 All headings and sub-headings are for ease of reference only, and shall not
affect the interpretation of any clauses of these Plan Rules. 

  

	1.1.5.	 All references to any enactment or terms under Dutch law shall be extended to other applicable laws or terms of any
other country, or region of a country. 

  

	1.1.6.	 All references to tax and/or social security contributions and/or withholding taxes include any tax, social security
contribution or withholding tax that is levied or withheld in the Netherlands or any other applicable jurisdiction. 

  

	1.1.7.	 In these Plan Rules, unless the context otherwise requires, the capitalized words and expressions shall have the
meaning as set forth in the list of Definitions. 

  

	1.1.8.	 In these Plan Rules, the terms “employee(s)” and “employment” are used for persons working at
Aegon Group irrespectively of the legal status of such relationship in the relevant country. 

  

	1.	 Introduction and purpose 

 

	1.1.	 These Long Term Variable Compensation Plan Rules are intended to provide for Long Term Variable Compensation in the form
of Shares to eligible employees of Aegon Group and its Subsidiaries who qualify as Other Staff (not being an Executive Board member or Material Risk Taker) and become a Participant to strengthen their commitment to the Company’s business
strategy, 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	447	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

	  	 risk tolerance and long-term performance, as further set out in the Remuneration Framework or any other arrangements
applicable to Participants. 

  

	1.2.	 These Plan Rules are subject to the terms and conditions of the Remuneration Framework and/or other arrangements
regarding variable compensation that may apply to the Participant. 

  

	1.3.	 In the event of any discrepancies or inconsistencies between these Plan Rules and the Remuneration Framework, the latter
shall prevail. 

  

	2.	 Conditional Grant Variable Compensation 

 

	2.1.	 The Company may grant a Participant a conditional entitlement to Long Term Variable Compensation. 

 

	2.2.	 A conditional entitlement to Long Term Variable Compensation will only be made to a Participant upon acceptance of these
Plan Rules. The Participant will sign an Agreement offered by the Company to such effect or any other action indicating acceptance of these. 

  

	2.3.	 A Participant who becomes an employee of the Company during the Plan Year, and who has signed an Agreement during the
first six months of the Plan Year, may be granted a conditional entitlement to Long Term Variable Compensation which shall be on a pro rata basis to reflect the period of active service. Any deviations from this
pro-rata principle and any Grants made upon employment at a later stage during the Plan Year will require prior approval of the Company. 

 

	2.4.	 The number of Shares to which a Participant will be conditionally entitled shall be calculated by dividing the Long Term
Variable Compensation by the Grant Price and the outcome shall be rounded down to the nearest share. Any changes in the Fixed Salary during the Plan Year may have an impact on the Variable Compensation, to be determined by the Company in its sole
discretion. 

  

	2.5.	 The Long Term Variable Compensation is conditionally granted and the conditional right to Long Term Variable
Compensation is subject to the conditions precedent (i) that, unless stated otherwise or approved by the Company, the Participant will remain employed within the Aegon Group uninterruptedly until the Vesting Date of each part of the Long Term
Variable Compensation, (ii) that the minimum levels of the Performance Indicators are achieved, as further set out in clause 3.1 of these Plan Rules and (iii) an Ex-ante assessment as set out in
clause 3.5 of these Plan Rules has been carried out. 

  

	2.6.	 The employment of the Participant is considered continued uninterruptedly in the case where the Participant’s
employment is terminated due to long-term ill health, disability, (early) retirement, death or reduction of work force or redundancy of the job or position of the Participant without cause by the Participant, during the period until a Vesting Date
and, consequently, such Participant is considered to be a “Good Leaver”1. In addition, the Company may, at its full discretion, declare a Participant to be a Good Leaver. Long term ill
health, disability and (early) retirement shall have the meaning as defined under the applicable rules and regulations within Aegon, or in the absence thereof, as determined under the applicable local laws and regulations. In case of any unclarity
on whether the Participant qualifies as a Good Leaver, the Company in its sole discretion will decide. 

  

	2.7.	 In the event of termination of employment of a Good Leaver during the Plan Year, in principle, the Long Term Variable
Compensation that shall Vest shall be pro-rated to reflect the period of active service from the Grant Date until the termination of employment, subject to the final approval of the Company. The Long Term
Variable Compensation that shall Vest shall be determined and paid out in accordance with section 4 of these Plan Rules after the adoption of the Annual Report at the Annual General Meeting of Shareholders, subject to any Holding Period.

  

	2.8.	 The Grant Date will be January 1, 2019, irrespectively whether the amount and/or value of the conditional Long Term
Variable Compensation and/or the Performance Indicators will be set later. The Grant Date of any conditional Variable Compensation to Participants during a Plan Year pursuant to clause 2.3 will be the date of employment, unless agreed otherwise
between the Company and the Participant. 

  

	3.	 Allocation, Vesting, Pay-out and Release of Long Term
Variable Compensation 

  

	3.1.	 After the Performance Year, the Company shall assess the realized performance of each Performance Indicator and a
comparison will be made between the minimum, target and maximum levels of the Performance Indicators and the realized performance. Subsequently, the amount of the Long Term Variable Compensation (including the number of Shares) that will be
Allocated will be established. 

  

	3.2.	 Subject to the Ex-ante risk-based assessment referred to in clause 3.5, the Long
Term Variable Compensation that is Allocated, if any, shall Vest and be Released to the Participant as soon as possible in accordance with payroll requirements of a Subsidiary after the adoption of the Company’s Annual Report relating to the
third financial year (i.e. the second financial year following the Performance Year) at the respective Annual General Meetings of Shareholders or after a further Holding Period as set out in clause 4.4. 

 
  

	1 	 To qualify as a “good leaver” the participant should not leave to work for a competitor in the context of e.g.
voluntary early retirement, nor should the participant exit the company voluntary (including voluntary redundancy).

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	448	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

	3.3.	 Any details as referred to in clause 3.1 and 3.2 regarding (i) the amount of Allocated Long Term Variable
Compensation, including the number of Shares and (ii) related Pay-out and Release of such Shares and (iii) any Holding Period (if applicable), will be notified to the Participant in writing.

  

	3.4.	 Except in the event a Participant is a Good Leaver, the Long Term Variable Compensation that is conditionally granted
will become null and void on the date that the employment of the Participant is terminated prior to a Vesting Date of the Long Term Variable Compensation. 

  

	3.5.	 The Allocation of any part of the Long Term Variable Compensation is subject to an
Ex-ante risk-based assessment by the Company in order to determine whether conditionally granted Long Term Variable Compensation should be Allocated in full or should be Allocated applying a downwards
adjustment. 

  

	 	 This Ex-ante risk-based assessment will be applied in order to:

  

	 	(i)	 ensure that the projected Variable Compensation is aligned with the risk profile of the Aegon Group and Reporting
Unit/Subsidiary; 

  

	 	(ii)	 provide a perspective on the long-term financial and risk effects of the equity element of Variable Compensation;

  

	 	(iii)	 take into account quantitative and qualitative Aegon Group, Reporting Unit/Subsidiary and individual factors mitigating
performance results. 

  

	3.6.	 The Company shall carefully consider the outcomes of review these Ex-ante
risk-assessment criteria in detail at each Allocation and Vesting Date and document its findings. 

  

	3.7.	 The Company shall be authorized, in accordance with applicable laws and regulations, to reclaim (‘Claw Back’)
any Long Term Variable Compensation (whether Vested, Paid-out or Released) to the Participant in case of: 

  

	 	(i)	 incorrect data (including non-achievement of Performance Indicators on
hindsight); 

  

	 	(ii)	 material financial restatements1; 

 

	 	(iii)	 individual gross misconduct of the Participant; 

 

	 	(iv)	 an instruction or request by a regulator to the Company to apply the Claw Back or to apply other measures, which will be
deemed to be serious grounds (in Dutch: zwaarwegend belang) for the Company to comply with such instruction or request; or 

  

	 	(v)	 other circumstances as determined in applicable legislation from time to time. 

 

	3.8.	 In the event of a Claw Back the Company will determine the gross amount in cash that is subject to Claw Back. All or
part of the Paid out, Vested and Released Variable Compensation that is subject to Claw Back will need to be repaid by the Participant at first demand by the Company as a gross amount in cash. The entitlement on all or part of the Variable
Compensation that is Vested and not yet Paid-out or Released that is subject to Claw Back will lapse. Any Shares will be taken into account at the Grant Price of the original allocation of the award. The
Company will be entitled to set-off or settle any gross amount owed by the Participant to the Company (i) by any current or future obligations permitted by law (including but not limited to any salary
payments or pension payments) that the Company has against the Participant and/or (ii) against any Allocated but not yet Paid-out and/ or vested but not yet Released Variable Compensation, whereby any
Shares will be taken into account for the Grant Price. If and to the extent the Company does not exercise the set-off or settlement right, the Participant will repay the gross amounts due at first demand by
the Company. 

  

	3.9.	 The Company shall inform the Participant as soon as possible of the outcome of the
Ex-ante and Claw Back assessment and its decision. The Participant shall have no claim for damages, compensation or otherwise against the Company or a Subsidiary for any consequences (whether financial, tax,
governmental, personal or other consequences) following the Ex-ante or Claw Back assessments resulting in the Long Term Variable Compensation being adjusted downwards or being offset. 

 

	3.10.	 The Company may, in its sole discretion, direct the Executive Board or the management board of a Subsidiary to determine
whether any further action may be necessary with respect to the Claw Back assessment for any local circumstances. 

  

	3.11.	 No dividend or interest will accrue on any part of the Long Term Variable Compensation before Vesting in accordance with
these Plan Rules. 

  

	3.12.	 Vested Shares, whether or not subject to a Holding Period as set out in clause 4.4, will accrue regular dividends (if
any) as from the Vesting Date. Accrued dividends will be paid out in cash, unless the Company determines the dividends on the Shares granted under these Plan Rules to be paid out in shares or in cash and/or Shares at the option of the Participant.

  

	  	 The Company may determine the form of dividend to be paid on the Shares granted under these Plan Rules annually in its
sole discretion and irrespectively of the form of dividend to be paid on Shares held by other shareholders. 

  

	3.13.	 The Company reserves the right to withhold the payments of any dividend if the related costs for the Company exceed the
amount of such dividend. 

  

	3.14.	 In connection with any actual or potential Sale or Change of Control or a transaction concerning the sale of the
Company, a Subsidiary or business unit within Aegon Group, the Company will take all such actions hereunder as it may determine to be necessary or appropriate to treat Participants equal and equitably hereunder, at the discretion of the Supervisory
Board, 

  
  

	1 	 Not resulting from mandatory restatements resulting from changes in IFRS and other applicable financial reporting
regulations. 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	449	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

	 	 including without limitation the modification or waiver of applicable Performance Indicators, and whether to establish
or fund another arrangement intended for variable incentives. The Company may, in its sole discretion, direct the Executive Board or the management board of a Subsidiary to determine whether any further action may be necessary in the event of a Sale
or Change of Control of a Subsidiary or business unit. 

  

	3.15.	 In relation to the prior article, and at other occasions to be determined by the company in its sole discretion, the
company may accelerate the vesting of awards that have not been vested yet. 

  

	4.	 Terms and Conditions regarding the Shares 

 

	4.1.	 Transfer of ownership of the Shares to the Participant shall take place on the relevant Vesting Date and will be settled
by the Participants employing entity. Upon Vesting, the Shares and any transactions regarding the Shares will be at the risk and for the account of the Participant. 

 

	4.2.	 At each of the Vesting Dates, the Shares, less the number of Shares to cover for the payment of any applicable taxes,
social security premiums and possible other deductions by the government due for which the Company holds a withholding obligation in connection with the Vesting of the Shares, are settled and shall be registered in a current account of the
Participant held at the System. 

  

	4.3	 The Shares of any Participants in the United States will be transferred to a current account of the Participant held at
Citi Bank in the United States. Upon discretion of the Company, Participants who are otherwise liaised to the United States may also be requested to hold an account with Citibank in the United States for this purpose. Such Participants will be
notified in advance. 

  

	4.4.	 Notwithstanding Vesting, the Company may impose a restriction on the Participant to hold the Shares for a certain
Holding Period following the relevant Vesting Date and the Participant will, if such restriction is imposed, not be entitled to execute any transactions regarding the Shares during this Holding Period, except as provided in clause 4.2 of these Plan
Rules. After this Holding Period, the Shares shall be Released and the Participant will be entitled to exercise its rights relating to the Shares as provided for in these Plan Rules. For the avoidance of any doubt, this restriction will not be
affected (i.e. the Holding Period remains in full force and effect) if the employment of a Participant is terminated for whatever reason. However, the Holding Period and the restrictions to execute transactions regarding the Shares will end in case
of and at the date of death of the Participant. The applicable Holding Period, as referred to in this section will be notified to the Participant in writing and/ or via the administration system. 

 

	4.5.	 Release of any Shares will take place at the Release Date, which may take place following the Vesting Date, or, in case
a Holding Period applies as set out in clause 4.4, following the end date of the relevant Holding Period. 

  

	5.	 Transactions regarding the Shares 

 

	5.1.	 The Participant can only perform any Transactions regarding Shares, once they have been Vested and Released, in
accordance with section 4 and subject to the conditions of sections 6 and 7. 

  

	5.2.	 Transactions regarding the Shares can be executed only by submitting an order in the System. Transactions regarding the
Shares can be executed on Business Days only. If it is not possible to exercise on the indicated day (for any reason), the exercise will take place on the first Business Day on which exercising the order will be possible, such at the risk of the
Participant. 

  

	5.3.	 When the Participant has filed an order to sell all or part of the Shares, the Company will use its best efforts to sell
the number of Shares indicated by the Participant at the Euronext stock exchange in Amsterdam, the Netherlands as soon as possible after the request as referred to in clause 5.2 of these Plan Rules has been processed in the System.

  

	5.4.	 The Company shall pay the value of the Shares as calculated on the basis of the Share price at the Euronext stock
exchange in accordance with clause 5.3 of these Plan Rules as soon as possible after the order has been processed and the Shares have been sold. The Company shall be entitled to withhold any (trade)costs, taxes (or other amounts to be deducted) due
on the value of the Share after exercise. The remaining amount shall be remitted to the Participant in accordance with the Participant’s instructions as documented in the System. The Participant hereby accepts the tax consequences of any
transactions regarding the Shares. In case of late payment the Company will have no obligation to compensate interest to the Participant. 

  

	5.5.	 Upon the termination of employment of a Participant, the Shares that have Vested pursuant to clause 3 shall, at the
option of the Participant (or the legal personal representative of the deceased Participant), (i) remain registered in the System or at the current account with Citibank in accordance with in clause 4.3 above, (ii) be transferred into another
current account as designated by the Participant to the Company or (iii) be sold and be paid to the Participant in accordance with clauses 5.3 and 5.4 of these Plan Rules. Such transfer or sale and the corresponding payment shall be executed
during an open period at the later of (i) 90 days following the termination or (ii) at the lapse of the Holding Period (if applicable) set out in clause 4.4 of these Plan Rules or as soon as possible thereafter. 

 

	5.6	 The Company shall not be liable in any way for acceptance of orders to trade shares or execution of such orders.

  

	5.7.	 The Participant is responsible for all filings and recording of information related to, but not limited to, his personal
tax obligation. The Participant indemnifies the Company for any liability in this respect. 

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	450	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

	5.8.	 The costs of any transactions regarding the Shares will be for the account of the Participant. The Company is entitled
to amend the procedure for transactions regarding the Shares from time to time at its absolute discretion. The Company will inform the Participant of any relevant change in the procedure. 

 

	5.9.	 The costs of any transactions regarding the Shares will be for the account of the Participant. 

 

	6.	 Regulatory restrictions and inside information 

 

	6.1.	 The Shares are stocks traded at the Euronext stock exchanges in Amsterdam and NYSE New York and, consequently, are
governed by laws and regulations with regard market abuse. Market abuse is a concept that encompasses unlawful behavior in the financial markets, and should be understood to consist of insider dealing, unlawful disclosure of inside information, and
market manipulation. 

  

	6.2.	 The Aegon N.V. Insider Dealing Policy, as amended from time to time, establishes measures to reduce the risk that inside
information is disclosed, or that private transactions conducted by Aegon Employees raise suspicion that such information has been misused. 

  

	6.3.	 The Participant must at all times comply with the Aegon N.V. Insider Dealing Policy. The policy includes general
principles that are applicable to all Participants, whereas additional duties and responsibilities apply to Participants who have been identified as an insider by the Global Head of Regulatory Compliance. Other Participants who do not qualify as an
insider under the Aegon N.V. Insider Dealing Policy, must comply with specified additional requirements, as referred to in that policy as may be amended from time to time. 

 

	6.4.	 The Participant may request the Global Head of Regulatory Compliance as to whether a prohibition, restriction or
obligation contained in the policy applies to him or her. The Participant will at all times remain fully responsible for compliance with the Aegon N.V. Insider Dealing Policy and related laws and regulations. 

 

	7.	 Additional conditions 

 

	7.1.	 The costs, legal mandatory tax deductions, employee social insurance premiums and possible other deductions by the
government relating to Long Term Variable Compensation shall be for the account of the Participant and shall be deducted from the account of the Participant in the System, or alternatively from the salary payment to the Participant or the pension
payment to the Participant as permitted by law. Cost for maintaining the Plan shall be borne by the Company. 

  

	7.2.	 The Shares that have been granted as Long Term Variable Compensation are strictly personal and the right to receive such
Shares cannot be assigned or transferred in any way or in any other manner of passing of title. The Shares that have been conditionally granted but not been vested, transferred or released cannot be pledged or encumbered in any way. Rights to any
conditionally allocated Shares that may have been assigned, transferred, pledged or encumbered in any manner in contravention of this clause become null and void and will not be delivered or transferred to the Participant. 

 

	7.3.	 The Participant hereby acknowledges and agrees that Aegon may disclose certain details to any governmental or regulatory
authority (including tax authorities) regarding the Shares that a Participant has been conditionally granted and/or allocated including but not limited to the number, the value and any dividend regarding the Shares. 

 

	7.4.	 It is not allowed to hedge the Shares, for example by the selling or purchasing of options on Shares, whether or not
marketable. Participants breaching this obligation will forfeit all conditionally granted Shares and may be subject to further action by the Company. 

  

	7.5.	 In the event of any changes in the capital structure of the Company between the start of the Plan Year (conditional
grant of Long Term Variable Compensation) and the Vesting of Shares which results in an increase of the total share capital or a material change in the structure of the share capital or share premium of the Company and a change in the economic
equivalence of the Shares, or on the basis of any applicable legislation, the Company may at its absolute discretion adjust the number of conditionally granted Shares in accordance with customary anti-dilution market practice provisions.

  

	7.6.	 Granting the Long Term Variable Compensation to the Participant according to these Plan Rules is restricted to the Plan
Year. Granting of Long Term Variable Compensation during any other financial year is the absolute discretion of the Company. 

  

	 	 The Company has no obligation to grant Long Term Variable Compensation in the future. 

 

	7.7.	 The Company may at any time unilaterally amend any term or condition of these Plan Rules. In particular, the Company is
free to amend any term or condition in the case of new (fiscal, employment or other) legislation and/or amended regulations and/ or directions, requests or instructions by or on behalf of any financial supervising authorities and/or other guidelines
as applicable from time to time within the financial sector. 

  

	7.8.	 The Shares do not form part of the employment agreement of any Participant, nor grant any Participant any employment
rights or guarantee employment as an employee of the Company and no (future) rights or benefits can be obtained or implied other than as specifically set out in these Plan Rules. 

 

	7.9.	 No damages or compensation shall be payable in consequence of the termination of employment (whether or not in
circumstances giving rise to a claim for wrongful or unfair dismissal or local equivalent thereof) or for any other reason whatsoever to compensate him for the loss of any rights the Participant would otherwise have had (actual or contingent) under

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019	 	

  

					
			
	451	 	    	 	Exhibit 4.4
	    	 		 	
	    	 		 	

  

      

	 	 these Plan Rules and the Participant shall be deemed irrevocably to have waived any such rights to which it may
otherwise have been entitled. 

  

	7.10.	 No individual shall have any claim against the Company arising out of his not being admitted to participation in these
Plan Rules which (for the avoidance of doubt) is entirely at the full discretion of the Company. 

  

	7.11.	 No Participant shall be entitled to claim compensation from the Company in respect of any sums paid by him pursuant to
these Plan rules or for any diminution or extinction of his/her its rights or benefits (actual or otherwise) under any Long Term Variable Compensation held by him/her following the lapse for any reason of any Long Term Variable Compensation held by
him or otherwise in connection with these Plan Rules. 

  

	7.12.	 There is either a contractual necessity or there is a legitimate interest for Company to collect, store, use, process
and transfer, in electronic or other form, of personal Data (as defined below) by and among, as applicable, the Company and / or by the System for the exclusive purpose of implementing, administering and managing his/her Long Term Variable
Compensation, and the transfer of such Data by them to government and other regulatory authorities for the purpose of complying with legal obligations in connection with any Grants and/or vesting of Long Term Variable Compensation and dividends
(Purpose). 

  

	 	 The Company is the data controller of these Data. 

 

	7.13.	 This data may include the Participant’s name, home address and telephone number, email address, date of birth,
social security number or other identification number, salary, nationality, job title, details of all rights and any other entitlement to shares (conditionally) granted, allocated, awarded, cancelled, purchased, vested, unvested or outstanding
(Data). This Data is accessible by the vendor of the administration system1 and information is shares with brokers for the relevant Purpose. The Participant is responsible to keep the Data
and the broker and bank account details up to date in the System. 

  

	7.14.	 Data may be transferred to any third parties assisting in the implementation, administration and management in
connection with these Plan Rules that these recipients may be located in his/her country, or elsewhere including outside the European Economic Area, and that such location may have less adequate data privacy laws and protections than the
Participant’s own country. 

  

	7.15	 Data will be held only as long as necessary to implement, administer and manage these Plan rules. The Participant may,
at any time, view the Data, request additional information about the storage and processing of the Data, require any necessary amendments to the Data or refuse or withdraw the consents herein, in any case without cost. 

 

	7.16.	 If any provision in these Plan Rules is held to be invalid or unenforceable, no other provision of these Plan Rules will
be affected thereby. 

  

	7.17.	 These Plan Rules are governed by Dutch Civil Law. 

 

	7.18.	 These Plan Rules shall apply for the Plan Year 2019 and will remain in force until the earlier of (i) any
amendments are made to these Plan Rules and (ii) these Plan Rules are terminated by the Company, provided that no Grants will be made under these Plan Rules after December 31, 2019. 

 

	7.19.	 These Plan Rules will not be considered an amendment or adjustment of any short-term or long-term variable compensation
plans existing prior to January 1, 2019. 

  
  

 
  

	1 	 For vendor and broker details hrmysharesupport@aegon.com can be contacted.

 

  

							
	    	 		 	Aegon Annual Report on Form 20-F 2019

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