Document:

Exhibit 4.29

Exhibit 4.29

ELONG, INC.

2009 SHARE AND ANNUAL INCENTIVE PLAN

SECTION 1. Purpose; Definitions

The purpose of the Plan is to give the Company a competitive advantage in attracting,
retaining and motivating officers, employees, directors and consultants and to provide the Company
and its Affiliates with a share and incentive plan granting Awards to provide incentives directly
linked to shareholder value.

Certain terms used herein have definitions given to them in the first place in which they are
used. In addition, for purposes of the Plan, the following terms are defined as set forth below:

(a) “ADSs” means American depositary shares representing the Ordinary Shares. Each ADS
represents two (2) Ordinary Shares.

(b) “Affiliate” of an entity means a corporation or other entity controlled by,
controlling or under common control with such entity, and, in the case of the Company,
includes the variable interest entities of the Company located in the People’s Republic of
China, but shall not include IAC/Interactive Corp (“IAC”).

(c) “Applicable Exchange” means NASDAQ or such other securities exchange as may at the
applicable time be the principal market for the Company’s ADSs.

(d) “Award” means an Option, Share Appreciation Right, Restricted Share, Restricted Share
Unit, or other share-based award granted pursuant to the terms of this Plan.

(e) “Award Agreement” means a written or electronic document or agreement setting forth the
terms and conditions of a specific Award.

(f) “Board” means the Board of Directors of the Company.

(g) “Bonus Award” means a bonus award made pursuant to Section 9.

(h) “Cause” means, unless otherwise provided in an Award Agreement, (i) “Cause” as defined in
any Individual Agreement to which the applicable Participant is a party, or (ii) if there is no
such Individual Agreement or if it does not define Cause: (A) the willful or gross neglect by a
Participant of his employment duties; (B) the plea of guilty or nolo contendere to, or conviction
for, the commission of a felony offense, or the equivalent in any non-United States jurisdiction,
by a Participant; (C) a material breach by a Participant of a fiduciary duty owed to the Company or
any of its Affiliates; (D) a material breach by a Participant of any nondisclosure,
non-solicitation or non-competition obligation owed to the Company or any of its Affiliates; or (E)
before a Change in Control, such other events as shall be determined by the Committee and set
forth in a Participant’s Award Agreement. Notwithstanding the general rule of Section 2(c),
following a Change in Control, any determination by the Committee as to whether “Cause” exists
shall be subject to de novo review.

 

 

 

(i) “Change in Control” has the meaning set forth in Section 10(b).

(j) “Code” means the Internal Revenue Code of 1986, as amended from time to time, and any
successor thereto, the Treasury Regulations thereunder and other relevant interpretive guidance
issued by the Internal Revenue Service or the Treasury Department. Reference to any specific
section of the Code will be deemed to include such regulations and guidance, as well as any
successor provision of the Code.

(k) “Committee” means the Committee referred to in Section 2(a).

(l) “Company” means eLong, Inc., a Cayman Islands corporation, or its successor.

(m) “Disability” means (i) “Disability” as defined in any Individual Agreement to which the
Participant is a party, (ii) if there is no such Individual Agreement or it does not define
“Disability” (A) permanent and total disability as determined under the Company’s long-term
disability plan applicable to the Participant or (B) if there is no such plan applicable to the
Participant or the Committee determines otherwise in an applicable Award Agreement, (iii)
“Disability” as determined by the Committee. Notwithstanding the above, with respect to an
Incentive Stock Option, Disability means Permanent and Total Disability as defined in Section
22(e)(3) of the Code and, with respect to all Awards given to United States taxpayers, to the
extent required by Section 409A of the Code, “disability” within the meaning of Section 409A of the
Code.

(n) “Disaffiliation” means an Affiliate of the Company’s ceasing to be an Affiliate for any
reason (including, without limitation, as a result of a public offering, or a spinoff or sale by
the Company, of the stock of the Affiliate) or a sale of a division of the Company and its
Affiliates.

(o) “Eligible Individuals” means officers, employees and consultants of the Company or any of
its Affiliates. Directors (including both employee and non-employee directors) of the Company
shall not be deemed to be Eligible Individuals prior to the date on which the Company’s
shareholders approve the amendment of this Plan to include directors within the scope of Eligible
Individuals.

(p) “Exchange Act” means the Securities Exchange Act of 1934, as amended from time to time,
and any successor thereto.

 

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(q) “Fair Market Value” means, unless otherwise defined in an Award Agreement, if ADSs or
Ordinary Shares are listed on a national securities exchange, as of any given date, the
closing price for the ADSs (adjusted to reflect the number of Ordinary Shares represented by
each ADSs) or Ordinary Shares on such date on the Applicable Exchange, or if neither ADSs nor
Ordinary Shares were traded on the Applicable Exchange on such measurement date, then on the next
preceding date on which ADSs or Ordinary Shares were traded, all as reported by such source as the
Committee may select. If neither ADSs nor Ordinary Shares are listed on a national securities
exchange, Fair Market Value shall be determined by the Committee in its good faith discretion,
taking into account, to the extent applicable and appropriate, the requirements of Section 409A of
the Code.

(r) “Free-Standing SAR” has the meaning set forth in Section 5(b).

(s) “Grant Date” means (i) the date on which the Committee by resolution selects an Eligible
Individual to receive a grant of an Award and determines the number of Shares to be subject to such
Award or the formula for earning a number of Shares or cash amount, or (ii) such later date as the
Committee shall provide in such resolution.

(t) “Incentive Stock Option” means any Option that is designated in the applicable Award
Agreement as an “incentive stock option” within the meaning of Section 422 of the Code, and that in
fact so qualifies.

(u) “Individual Agreement” means an employment, consulting or similar agreement between a
Participant and the Company or one of its Affiliates.

(v) “Nonqualified Option” means any Option that is not an Incentive Stock Option.

(w) “Option” means an Award described under Section 5.

(x) “Ordinary Shares” means ordinary shares, par value $.01 per share, of the Company.

(y) “Participant” means an Eligible Individual to whom an Award is or has been granted.

(z) “Performance Goals” means the performance goals established by the Committee in connection
with the grant of Restricted Shares, Restricted Share Units or Bonus Awards or other share-based
awards.

(aa) “Plan” means this eLong, Inc. 2009 Share and Annual Incentive Plan, as set forth herein
and as hereafter amended from time to time.

(bb) “Plan Year” means the calendar year or, with respect to Bonus Awards, the Company’s
fiscal year if different.

(cc) “Restricted Share Units” means an award described under Section 7.

 

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(dd) “Restricted Shares” means an award described under Section 6.

(ee) “Retirement” means retirement from active employment with the Company or an Affiliate at
or after the Participant’s reaching age 65.

(ff) “Share” means an Ordinary Share.

(gg) “Share Appreciation Right” has the meaning set forth in Section 5(b).

(hh) “Subsidiary” means any corporation, partnership, joint venture or other entity during any
period in which at least a 50% voting or profits interest is owned, directly or indirectly, by the
Company or any successor to the Company.

(ii) “Tandem SAR” has the meaning set forth in Section 5(b).

(jj) “Term” means the maximum period during which an Option or Share Appreciation Right may
remain outstanding, subject to earlier termination upon Termination of Employment or otherwise, as
specified in the applicable Award Agreement.

(kk) “Termination of Employment” means the termination of the applicable Participant’s
employment with, or performance of services for, the Company and any of its Affiliates. Unless
otherwise determined by the Committee, if a Participant’s employment with, or membership on a board
of directors of, the Company and its Affiliates terminates but such Participant continues to
provide services to the Company and its Affiliates in a non-employee director capacity or as an
employee, as applicable, such change in status shall not be deemed a Termination of Employment. A
Participant employed by, or performing services for, an Affiliate or a division of the Company or
an Affiliate shall be deemed to incur a Termination of Employment if, as a result of a
Disaffiliation, such Affiliate or division ceases to be an Affiliate or division, as the case may
be, and the Participant does not immediately thereafter become an employee of, or member of the
board of directors of, the Company or another Affiliate. Temporary absences from employment because
of illness, vacation or leave of absence and transfers among the Company and Affiliates shall not
be considered Terminations of Employment. Notwithstanding the foregoing, with respect to any Award
that constitutes a “nonqualified deferred compensation plan” within the meaning of Section 409A of
the Code, “Termination of Employment” shall mean a “separation from service” as defined under
Section 409A of the Code.

 

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SECTION 2. Administration

(a) Committee. The Plan shall be administered by the Compensation Committee of the Board or
such other committee of the Board as the Board may from time to time designate (the
“Committee”), which shall be composed of not less than two directors, and shall be
appointed by and serve at the pleasure of the Board. The Committee shall have plenary authority
to grant Awards pursuant to the terms of the Plan to Eligible Individuals. Among other things,
the Committee shall have the authority, subject to the terms of the Plan:

(i) to select the Eligible Individuals to whom Awards may from time to time
be granted;

(ii) to determine whether and to what extent Options, Share Appreciation
Rights, Restricted Shares and Restricted Share Units, other share-based units, or
any combination thereof are to be granted hereunder;

(iii) to determine the number of Ordinary Shares to be covered by each Award
granted hereunder;

(iv) to determine the terms and conditions of each Award granted hereunder,
based on such factors as the Committee shall determine;

(v) subject to Section 11, to modify, amend or adjust the terms and
conditions of any Award, at any time or from time to time;

(vi) to adopt, alter and repeal such administrative rules, guidelines and
practices governing the Plan as it shall from time to time deem advisable;

(vii) to interpret the terms and provisions of the Plan and any Award issued
under the Plan (and any agreement relating thereto);

(viii) to establish any “blackout” period that the Committee in its sole
discretion deems necessary or advisable; and

(ix) to otherwise administer the Plan.

(b) Procedures. The Committee may act only by a majority of its members then in office, except
that the Committee may, except to the extent prohibited by applicable law or listing standards of
the Applicable Exchange and allocate all or any portion of its responsibilities and powers to any
one or more of its members and may delegate all or any part of its responsibilities and powers to
any person or persons selected by it. Any authority granted to the Committee may also be exercised
by the full Board. To the extent that any permitted action taken by the Board conflicts with action
taken by the Committee, the Board action shall control.

 

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(c) Discretion of Committee. Subject to Section 1(h), any determination made by the Committee
or by an appropriately delegated officer pursuant to delegated authority under the provisions of
the Plan with respect to any Award shall be made in the sole discretion of the
Committee or such delegate at the time of the grant of the Award or, unless in contravention
of any express term of the Plan, at any time thereafter. All decisions made by the Committee, or
any officer with appropriately delegated authority, pursuant to the provisions of the Plan shall be
final and binding on all persons, including the Company, Participants, and Eligible Individuals.

(d) Award Agreements. The terms and conditions of each Award, as determined by the Committee,
shall be set forth in an Award Agreement, which shall be delivered to the Participant receiving
such Award upon, or as promptly as is reasonably practicable following, the grant of such Award.
The effectiveness of an Award shall not be subject to the Award Agreement’s being signed by the
Company and/or the Participant receiving the Award unless specifically so provided in the Award
Agreement. Award Agreements may be amended only in accordance with Section 11 hereof.

SECTION 3. Ordinary Shares Subject to Plan

(a) Plan Maximums. The maximum number of Ordinary Shares that may be delivered pursuant to
Awards under the Plan shall be 3,000,000 (three million). Ordinary Shares subject to an Award
under the Plan may be authorized and unissued Ordinary Shares, ADSs or treasury Shares.

(b) Individual Limits. The Committee may set limits on the maximum number of Awards which any
Participant may be granted during the term of the Plan.

(c) Rules for Calculating Shares Delivered.

(i) To the extent that any Award is forfeited, or any Option and the related
Tandem SAR (if any) or Free-Standing SAR terminates, expires or lapses without
being exercised, or any Award is settled for cash, the Shares subject to such
Awards not delivered as a result thereof shall again be available for Awards
under the Plan.

(ii) If the exercise price of any Option and/or the tax withholding
obligations relating to any Award are satisfied by delivering Ordinary Shares to
the Company (by either actual delivery or by attestation), only the number of
Ordinary Shares issued net of the Shares delivered or attested to shall be deemed
delivered for purposes of the limits set forth in Section 3(a). To the extent any
Ordinary Shares subject to an Award are withheld to satisfy the exercise price
(in the case of an Option) and/or the tax withholding obligations relating to
such Award, such Shares shall not be deemed to have been delivered for purposes
of the limits set forth in Section 3(a).

 

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(d) Adjustment Provision. In the event of a merger, consolidation, acquisition of property or
shares, liquidation, Disaffiliation, or similar event affecting the Company or any of
its Affiliates (each a “Corporate Transaction”), the Committee or the Board may in its
discretion make such substitutions or adjustments as it deems appropriate or equitable to (i) the
aggregate number and kind of Shares or other securities reserved for issuance and delivery under
the Plan, (ii) the various maximum limitations set forth in Sections 3(a) and 3(b) upon certain
types of Awards and upon the grants to individuals of certain types of Awards, (iii) the number and
kind of Shares of other securities subject to outstanding Awards; and (iv) the exercise price of
outstanding Options and Share Appreciation Rights. In the event of a share dividend, share
split, reverse share split, share rights offering, separation, spinoff, reorganization,
extraordinary dividend of cash or other property, share combination, or recapitalization or similar
event affecting the capital structure of the Company (each, a “Share Change”), the
Committee or the Board shall make such substitutions or adjustments as it deems equitable to (i)
the aggregate number and kind of Shares or other securities reserved for issuance and delivery
under the Plan, (ii) the various maximum limitations set forth in Sections 3(a) and 3(b) upon
certain types of Awards and upon the grants to individuals of certain types of Awards, (iii) the
number and kind of Shares or other securities subject to outstanding Awards; and (iv) the exercise
price of outstanding Options and Share Appreciation Rights. In the case of Corporate Transactions,
such adjustments may include, without limitation, (1) the cancellation of outstanding Awards in
exchange for payments of cash, property or a combination thereof having an aggregate value equal to
the value of such Awards, as determined by the Committee or the Board in its sole discretion (it
being understood that in the case of a Corporate Transaction with respect to which holders of
Ordinary Shares receive consideration other than publicly traded equity securities of the ultimate
surviving entity, any such determination by the Committee that the value of an Option or Share
Appreciation Right shall for this purpose be deemed to equal the excess, if any, of the value of
the consideration being paid for each Share pursuant to such Corporate Transaction over the
exercise price of such Option or Share Appreciation Right shall conclusively be deemed valid); (2)
the substitution of other property (including, without limitation, cash or other securities of the
Company and securities of entities other than the Company) for the Shares subject to outstanding
Awards; and (3) in connection with any Disaffiliation, arranging for the assumption of Awards, or
replacement of Awards with new awards based on other property or other securities (including,
without limitation, other securities of the Company and securities of entities other than the
Company), by the affected Affiliate or division or by the entity that controls such Affiliate or
division following such Disaffiliation (as well as any corresponding adjustments to Awards that
remain based upon Company securities). Any adjustment under this Section 3(d) need not be the same
for all Participants.

(e) Section 409A. Notwithstanding the foregoing: (i) any adjustments made pursuant to Section
3(d) to Awards to United States taxpayers that are considered “deferred compensation” within the
meaning of Section 409A of the Code shall be made in compliance with the requirements of Section
409A of the Code; (ii) any adjustments made pursuant to Section 3(d) to Awards to United States
taxpayers that are not considered “deferred compensation” subject to Section 409A of the Code shall
be made in such a manner as to ensure that after such adjustment, the Awards either (A) continue
not to be subject to Section 409A of the Code or (B) comply with the requirements of Section 409A
of the Code; and (iii) in any event, neither the Committee nor the Board shall have the authority
to make any adjustments pursuant to Section 3(d) to the extent the existence of such authority
would cause an Award to a United States taxpayer that is not
intended to be subject to Section
409A of the Code at the Grant Date
to be subject thereto.

 

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SECTION 4. Eligibility

Awards may be granted under the Plan to Eligible Individuals;
provided, however, that Incentive Stock Options may be granted
only to employees of the Company and its subsidiaries or
parent corporation (within the meaning of Section 424(f) of
the Code).

SECTION 5. Options and Share Appreciation Rights

(a) Types of Options. The Award Agreement for an Option granted to a United States taxpayer
that is intended to be an Incentive Stock Option shall so state. All other Options will be
Nonqualified Options.

(b) Types and Nature of Share Appreciation Rights. Share Appreciation Rights may be “Tandem
SARs,” which are granted in conjunction with an Option, or “Free-Standing SARs,” which are not
granted in conjunction with an Option. Upon the exercise of a Share Appreciation Right, the
Participant shall be entitled to receive an amount in cash, Ordinary Shares, or both, in value
equal to the product of (i) the excess of the Fair Market Value of one Ordinary Share over the
exercise price of the applicable Share Appreciation Right, multiplied by (ii) the number of
Ordinary Shares in respect of which the Share Appreciation Right has been exercised. The applicable
Award Agreement shall specify whether such payment is to be made in cash or Ordinary Shares or
both, or shall reserve to the Committee or the Participant the right to make that determination
prior to or upon the exercise of the Share Appreciation Right.

(c) Tandem SARs. A Tandem SAR may be granted at the Grant Date of the related Option. A Tandem
SAR shall be exercisable only at such time or times and to the extent that the related Option is
exercisable in accordance with the provisions of this Section 5, and shall have the same exercise
price as the related Option. A Tandem SAR shall terminate or be forfeited upon the exercise or
forfeiture of the related Option, and the related Option shall terminate or be forfeited upon the
exercise or forfeiture of the Tandem SAR.

(d) Exercise Price. The exercise price per Ordinary Share subject to an Option or
Free-Standing SAR shall be determined by the Committee and set forth in the applicable Award
Agreement, and shall not be less than the Fair Market Value of an Ordinary Share on the applicable
Grant Date. In no event may any Option or Free-Standing SAR granted under this Plan be amended,
other than pursuant to Section 3(d), to decrease the exercise price thereof or otherwise be subject
to any action that would be treated, for accounting purposes, as a “repricing” of such Option or
Free-Standing SAR, unless such amendment, cancellation, or action is approved by the Board or the
Company’s shareholders.

 

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(e) Term. The Term of each Option and each Free-Standing SAR shall be fixed by the Committee,
but shall not exceed ten years from the Grant Date in the case of an Incentive Stock Option.

(f) Vesting and Exercisability. Except as otherwise provided herein, Options and Free-Standing
SARs shall be exercisable at such time or times and subject to such terms and conditions as shall
be determined by the Committee. If the Committee provides that any Option or Free-Standing SAR will
become exercisable only in installments, the Committee may at any time waive such installment
exercise provisions, in whole or in part, based on such factors as the Committee may determine. In
addition, the Committee may at any time accelerate the exercisability of any Option or
Free-Standing SAR.

(g) Method of Exercise. Subject to the provisions of this Section 5, Options and Free-Standing
SARs may be exercised, in whole or in part, at any time during the applicable Term by giving
written notice of exercise to the Company or through procedures established by a third-party Option
administrator appointed by the Company specifying the number of Shares as to which the Option or
Free-Standing SAR is being exercised; provided, however, that, unless otherwise
permitted by the Committee, any such exercise must be with respect to a portion of the applicable
Option or Free-Standing SAR relating to no less than the lesser of the number of Shares then
subject to such Option or Free-Standing SAR or 100 Shares. In the case of the exercise of an
Option, such notice shall be accompanied by payment in full of the purchase price (which shall
equal the product of such number of Shares multiplied by the applicable exercise price) by
certified or bank check or such other instrument as the Company may accept. If approved by the
Committee, payment, in full or in part, may also be made as follows:

(i) Payments may be made in the form of unrestricted Shares (by delivery of
such Shares or by attestation) of the same class as the Shares subject to the
Option already owned by the Participant (based on the Fair Market Value of the
Shares on the date the Option is exercised); provided, however,
that, in the case of an Incentive Stock Option, the right to make a payment in
the form of already owned Shares of the same class as the Common Stock subject to
the Option may be authorized only at the time the Incentive Stock Option is
granted.

(ii) To the extent permitted by applicable law, payment may be made by
delivering a properly executed exercise notice to the Company, together with a
copy of irrevocable instructions to a broker to deliver promptly to the Company
the amount of sale or loan proceeds necessary to pay the purchase price, and, if
requested, the amount of any federal, state, local or foreign taxes. To
facilitate the foregoing, the Company may, to the extent permitted by applicable
law, enter into agreements for coordinated procedures with one or more brokerage
firms.

 

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(iii) Payment may be made by instructing the Committee to withhold a number
of Shares having a Fair Market Value (based on the
Fair Market Value of the Ordinary Shares on the date the applicable Option
is exercised) equal to the sum of (A) the product of the exercise price
multiplied by the number of Shares in respect of which the Option shall have been
exercised and (B) any other related fees or charges, including but not limited
to, fees related to the transfer of ADSs or the conversion of Ordinary Shares to
ADSs, if the Committee in its discretion determines to deliver ADSs.

(h) Delivery; Rights of Shareholders. No Shares may be delivered pursuant to the exercise of
an Option until the exercise price therefor has been fully paid and applicable taxes and other fees
or charges have been withheld. The applicable Participant shall have all of the rights of a
shareholder of the Company holding Shares of the class or series that is subject to the Option or
Share Appreciation Right (including, if applicable, the right to vote the applicable Shares and the
right to receive dividends), when the Participant (i) has given written notice of exercise, (ii) if
requested, has given the representation described in Section 13(a), and (iii) in the case of an
Option, has paid in full for such Shares.

(i) Termination of Employment. Subject to Section 10(c), a Participant’s Options and Share
Appreciation Rights shall be forfeited upon such Participant’s Termination of Employment, except as
set forth below:

(i) upon a Participant’s Termination of Employment by reason of death, any
Option or Share Appreciation Right held by the Participant that was exercisable
immediately before the Termination of Employment may be exercised at any time
until the earlier of (A) the first anniversary of the date of such death and (B)
the expiration of the Term thereof;

(ii) upon a Participant’s Termination of Employment by reason of Disability
or Retirement, any Option or Share Appreciation Right held by the Participant
that was exercisable immediately before the Termination of Employment may be
exercised at any time until the earlier of (A) the first anniversary of such
Termination of Employment and (B) the expiration of the Term thereof;

(iii) upon a Participant’s Termination of Employment for Cause, any Option
or Share Appreciation Right held by the Participant shall be forfeited, effective
as of such Termination of Employment;

(iv) upon a Participant’s Termination of Employment for any reason other
than death, Disability, Retirement or for Cause, any Option or Share Appreciation
Right held by the Participant that was exercisable immediately before the
Termination of Employment may be exercised at any time until the earlier of (A)
the 90th day following such Termination of Employment and (B) expiration of the
Term thereof; and

 

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(v) notwithstanding the above provisions of this Section 5(i), if a
Participant dies after such Participant’s Termination of Employment but while any
Option or Share Appreciation Right remains exercisable as set forth above, such
Option or Share Appreciation Right may be exercised at any time until the later
of (A) the earlier of (1) the first anniversary of the date of such death and (2)
expiration of the Term thereof and (B) the last date on which such Option or
Share Appreciation Right would have been exercisable, absent this Section
5(i)(v).

Notwithstanding the foregoing, the Committee shall have the power, in its discretion, to apply
different rules concerning the consequences of a Termination of Employment; provided,
however, that if such rules are less favorable to the Participant than those set forth
above, such rules are set forth in the applicable Award Agreement.

(j) Nontransferability of Options and Share Appreciation Rights. No Option or Free-Standing
SAR shall be transferable by a Participant other than (i) by will or by the laws of descent and
distribution, (ii) in the case of a Nonqualified Option or Free-Standing SAR, pursuant to a
qualified domestic relations order or as otherwise expressly permitted by the Committee including,
if so permitted, pursuant to a transfer to the Participant’s family members or to a charitable
organization, whether directly or indirectly or by means of a trust or partnership or otherwise; or
(iii) with the prior consent and subject to any conditions the Committee may impose. For purposes
of this Plan, unless otherwise determined by the Committee, “family member” shall have the meaning
given to such term in General Instructions A.1(a)(5) to Form S-8 under the Securities Act of 1933,
as amended, and any successor thereto. A Tandem SAR shall be transferable only with the related
Option as permitted by the preceding sentence. Any Option or Share Appreciation Right shall be
exercisable, subject to the terms of this Plan, only by the applicable Participant, the guardian or
legal representative of such Participant, or any person to whom such Option or Share Appreciation
Right is permissibly transferred pursuant to this Section 5(j), it being understood that the term
“Participant” includes such guardian, legal representative and other transferee; provided,
however, that the term “Termination of Employment” shall continue to refer to the
Termination of Employment of the original Participant.

SECTION 6. Restricted Shares

(a) Nature of Awards and Certificates. Restricted Shares are actual Shares issued to a
Participant, and shall be evidenced in such manner as the Committee may deem appropriate, including
book-entry registration or issuance of one or more share certificates. Any certificate issued in
respect of Restricted Shares shall be registered in the name of the applicable Participant and
shall bear an appropriate legend referring to the terms, conditions, and restrictions applicable to
such Award, substantially in the following form:

“The transferability of this certificate and the ordinary shares represented hereby are
subject to the terms and conditions (including forfeiture) of the eLong, Inc.
2009 Share and Annual Incentive Plan and an award agreement. Copies of such plan and
agreement are on file at the offices of eLong, Inc.”

 

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The Committee may require that the certificates evidencing such Shares be held in custody by
the Company until the restrictions thereon shall have lapsed and that, as a condition of any Award
of Restricted Shares, the applicable Participant shall have delivered a stock power, endorsed in
blank, relating to the Ordinary Shares covered by such Award.

(b) Terms and Conditions. Restricted Shares shall be subject to the following terms and
conditions:

(i) The Committee may condition the grant or vesting of an Award upon the
attainment of Performance Goals. The Committee may also condition the grant or
vesting thereof upon the continued service of the Participant. The conditions for
grant or vesting and the other provisions of Restricted Share Awards (including
without limitation any applicable Performance Goals) need not be the same with
respect to each Participant. The Committee may at any time, in its sole
discretion, accelerate or waive, in whole or in part, any of the foregoing
restrictions.

(ii) Subject to the provisions of the Plan and the applicable Award
Agreement, during the period, if any, set by the Committee, commencing with the
date of such Restricted Share Award for which such Participant’s continued
service is required (the “Restriction Period”), and until the later of
(A) the expiration of the Restriction Period and (B) the date the applicable
Performance Goals (if any) are satisfied, the Participant shall not be permitted
to sell, assign, transfer, pledge or otherwise encumber Restricted Shares.

(iii) Except as provided in this Section 6 and in the applicable Award
Agreement, the applicable Participant shall have, with respect to the Restricted
Shares, all of the rights of a stockholder of the Company holding the class or
series of Shares that is the subject of the Restricted Shares, including, if
applicable, the right to vote the Shares and the right to receive any cash
dividends. If so determined by the Committee in the applicable Award Agreement
and subject to Section 13(e), (A) cash dividends on the class or series of Shares
that is the subject of the Restricted Share Award shall be automatically deferred
and reinvested in additional Restricted Shares, held subject to the vesting of
the underlying Restricted Shares, and (B) subject to any adjustment pursuant to
Section 3(d), dividends payable in Ordinary Shares shall be paid in the form of
Restricted Shares of the same class as the Ordinary Shares with which such
dividend was paid, held subject to the vesting of the underlying Restricted
Shares.

 

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(iv) Except as otherwise set forth in the applicable Award Agreement, upon a
Participant’s Termination of Employment for any reason during the Restriction
Period or before the applicable Performance Goals are satisfied, all Restricted
Shares still subject to restriction shall be forfeited by such Participant;
provided, however, that the Committee shall have the discretion
to waive, in whole or in part, any or all remaining restrictions with respect to
any or all of such Participant’s Shares.

(v) If and when any applicable Performance Goals are satisfied and the
Restriction Period expires without a prior forfeiture of the Restricted Shares
for which legended certificates have been issued, unlegended certificates for
such Shares shall be delivered to the Participant upon surrender of the legended
certificates.

SECTION 7. Restricted Share Units

(a) Nature of Award. Restricted Share Units are Awards denominated in Ordinary Shares that
will be settled, subject to applicable law and the terms and conditions of the Restricted Share
Units, either by delivery of Shares to the Participant or by the payment of cash based upon the
Fair Market Value of a specified number of Ordinary Shares.

(b) Terms and Conditions. Restricted Share Units shall be subject to the following terms and
conditions:

(i) The Committee may condition the grant or vesting of Restricted Share
Units upon the attainment of Performance Goals. The Committee may also condition
the vesting thereof upon the continued service of the Participant. The conditions
for grant or vesting and the other provisions of Restricted Share Units
(including without limitation any applicable Performance Goals) need not be the
same with respect to each recipient. The Committee may at any time, in its sole
discretion, accelerate or waive, in whole or in part, any of the foregoing
restrictions. Except as otherwise provided in Section 7(b)(iv) or in the
applicable Award Agreement, an Award of Restricted Share Units shall be settled
if and when the Restricted Share Units vest.

(ii) Subject to the provisions of the Plan and the applicable Award
Agreement, during the period, if any, set by the Committee, commencing with the
date of such Restricted Share Units Award for which such Participant’s continued
service is required (the “Restriction Period”), and until the later of
(A) the expiration of the Restriction Period and (B) the date the applicable
Performance Goals (if any) are satisfied,
the Participant shall not be permitted to sell, assign, transfer, pledge or
otherwise encumber Restricted Share Units.

 

- 13 -

 

(iii) The Award Agreement for Restricted Share Units shall specify whether,
to what extent and on what terms and conditions the applicable Participant shall
be entitled to receive current or deferred payments of cash, Ordinary Shares or
other property corresponding to the dividends payable on the Ordinary Shares
(subject to Section 13(e) below).

(iv) Except as otherwise set forth in the applicable Award Agreement, upon a
Participant’s Termination of Employment for any reason during the Restriction
Period or before the applicable Performance Goals are satisfied, all Restricted
Share Units still subject to restriction shall be forfeited by such Participant;
provided, however, that the Committee shall have the discretion
to waive, in whole or in part, any or all remaining restrictions with respect to
any or all of such Participant’s Restricted Share Units; provided,
further, however, that in the event of such waiver, if any of
such Restricted Share Units of a United States taxpayer constitute a
“nonqualified deferred compensation plan” within the meaning of Section 409A of
the Code, unless otherwise provided in an award agreement and in a manner that is
compliant with Section 409A of the Code, settlement of such Restricted Share
Units shall not occur until the earliest of (A) the date such Restricted Share
Units would otherwise be settled pursuant to the terms of the Award Agreement or
(B) the Participant’s “separation of service” within the meaning of Section 409A
of the Code.

SECTION 8. Other Share-Based Awards

Other Awards of Ordinary Shares and
other Awards that are valued in whole
or in part by reference to, or are
otherwise based upon or settled in,
Ordinary Shares, including (without
limitation), unrestricted shares,
performance units, dividend
equivalents, and convertible
debentures, may be granted under the
Plan.

SECTION 9. Bonus Awards

(a) Determination of Awards. The Committee shall determine the total amount of Bonus Awards
for each Plan Year or such shorter performance period as the Committee may establish in its sole
discretion. Prior to the beginning of the Plan Year or such shorter performance period as the
Committee may establish in its sole discretion, the Committee shall establish Performance Goals for
Bonus Awards for the Plan Year or such shorter period.

 

- 14 -

 

(b) Payment of Awards. Bonus Awards under the Plan shall be paid in cash or in Ordinary Shares
(valued at Fair Market Value as of the date of payment) as determined by the Committee, as soon as
practicable following the close of the Plan Year or such shorter performance period as the
Committee may establish. The Bonus Award for any Plan Year or such shorter performance period to
any Participant may be reduced or eliminated by the Committee in its discretion.

SECTION 10. Change In Control Provisions

(a) Impact of Event/Single Trigger. Unless otherwise provided in the applicable Award
Agreement, subject Sections 3(d), 3(e), 10(e) and 13(k), notwithstanding any other provision of the
Plan to the contrary, immediately upon the occurrence of a Change in Control, with respect to
Awards held by officers of the Company (and not the Company’s Subsidiaries) with a title of Vice
President or above as of immediately prior to the Change in Control, and with respect to all other
Participants solely to the extent provided in the applicable Award
Agreement:

(i) any Options and Share Appreciation Rights outstanding which are not then
exercisable and vested shall become fully exercisable and vested;

(ii) the restrictions applicable to any Restricted Shares shall lapse, and
such Restricted Shares shall become free of all restrictions and become fully
vested and transferable;

(iii) all Restricted Share Units shall be considered to be earned and
payable in full, and any restrictions shall lapse and such Restricted Share Units
shall be settled as promptly as is practicable in the form set forth in the
applicable Award Agreement; provided, however, that with respect
to any Restricted Share Units held by a United States taxpayer that constitute a
“nonqualified deferred compensation plan” within the meaning of Section 409A of
the Code, unless otherwise provided in an Award Agreement and in a manner that is
compliant with Section 409A of the Code, the settlement of each such Restricted
Share Unit pursuant to this Section 10(a)(iii) shall not occur until the earliest
of (A) the Change in Control if such Change in Control constitutes a “change in
the ownership of the corporation,” a “change in effective control of the
corporation” or a “change in the ownership of a substantial portion of the assets
of the corporation,” within the meaning of Section 409A(a)(2)(A)(v) of the Code,
(B) the date such Restricted Share Units would otherwise be settled pursuant to
the terms of the Award Agreement and (C) the Participant’s “separation of
service” within the meaning of Section 409A of the Code.

 

- 15 -

 

(b) Definition of Change in Control. For purposes of the Plan, a “Change in Control” shall
mean any of the following events:

(i) The acquisition by any individual entity or group (within the meaning of
Section 13(d)(3) or 14(d)(2) of the Exchange Act), other than Barry Diller,
Liberty Media Corporation, Expedia, Inc. and their respective Affiliates (a
“Person”) of beneficial ownership (within the meaning of Rule 13d-3 under
the Exchange Act) of equity securities of the Company representing more than 50%
of the voting power of the then outstanding equity securities of the Company
entitled to vote generally in the election of directors (the “Outstanding
Company Voting Securities”); provided, however, that for
purposes of this subsection (i), the following acquisitions shall not constitute
a Change of Control: (A) any acquisition by the Company, (B) any acquisition by
any employee benefit plan (or related trust) sponsored or maintained by the
Company or any corporation controlled by the Company, or (C) any acquisition by
any corporation pursuant to a transaction which complies with clauses (A), (B)
and (C) of subsection (iii); or

(ii) Announcement
by any person of
the entry into (A) a “going private transaction,” as such transaction is
described in Rule 13e-3(a)(3) under the Securities Exchange Act of 1934, of the
Company, or (B) any other transaction or series of transactions which will result
in the ADSs or Ordinary Shares of the Company no longer being listed on an
Applicable Exchange; or

(iii) Consummation of a reorganization, merger or consolidation or sale or
other disposition of all or substantially all of the assets of the Company or the
purchase of assets or stock of another entity (a “Business Combination”), in each
case, unless immediately following such Business Combination, (A) all or
substantially all of the individuals and entities who were the beneficial owners
of the Outstanding Company Voting Securities immediately prior to such Business
Combination will beneficially own, directly or indirectly, more than 50% of the
then outstanding combined voting power of the then outstanding voting securities
entitled to vote generally in the election of directors (or equivalent governing
body, if applicable) of the entity resulting from such Business Combination
(including, without limitation, an entity which as a result of such transaction
owns the Company or all or substantially all of the Company’s assets either
directly or through one or more subsidiaries) in substantially the same
proportions as their ownership, immediately prior to such Business Combination of
the Outstanding Company Voting Securities, (B) no Person (excluding Barry Diller,
Liberty Media Corporation, and their respective Affiliates, any employee benefit
plan (or related trust) of the Company or such entity resulting from such
Business Combination) will beneficially own, directly or indirectly, more than a
majority of the combined voting power of the then outstanding voting securities
of such entity except to the extent that such ownership of the Company existed
prior to the Business
Combination and (C) at least a majority of the members of the board of
directors (or equivalent governing body, if applicable) of the entity resulting
from such Business Combination will have been members of the Incumbent Board at
the time of the initial agreement, or action of the Board, providing for such
Business Combination; or

(iv) Approval by the shareholders of the Company of a complete liquidation
or dissolution of the Company.

 

- 16 -

 

(c) Impact of Event/Double Trigger. Unless otherwise provided in the applicable Award
Agreement, subject to Sections 3(d), 3(e), 10(e) and 13(k), notwithstanding any other provision of
this Plan to the contrary, upon a Participant’s Termination of Employment during the two-year
period following a Change in Control by the Company other than for Cause or Disability or by the
Participant for Good Reason (as defined below):

(i) any Options and Share Appreciation Rights outstanding as of such
Termination of Employment which were outstanding as of the date of such Change in
Control (including any Options and Share Appreciation Rights that became vested
pursuant to Section 10(a)) shall be fully exercisable and vested and shall remain
exercisable until the later of (i) the last date on which such Option or Share
Appreciation Right would be exercisable in the absence of this Section 10(c) and
(ii) the earlier of (A) the first anniversary of such Change in Control and (B)
expiration of the Term of such Option or Share Appreciation Right;

(ii) the restrictions applicable to any Restricted Shares shall lapse, and
such Restricted Shares outstanding as of such Termination of Employment which
were outstanding as of the date of such Change in Control shall become free of
all restrictions and become fully vested and transferable; and

(iii) all Restricted Share Units outstanding as of such Termination of
Employment which were outstanding as of the date of such Change in Control shall
be considered to be earned and payable in full, and any restrictions shall lapse
and such Restricted Share Units shall be settled as promptly as is practicable in
(subject to Section 3(d)) the form set forth in the applicable Award Agreement.

(d) For purposes of this Section 10, “Good Reason” means (i) “Good Reason” as defined in any
Individual Agreement or Award Agreement to which the applicable Participant is a party, or (ii) if
there is no such Individual Agreement or if it does not define Good Reason, without the
Participant’s prior written consent: (A) a material reduction in the Participant’s rate of annual
base salary from the rate of annual base salary in effect for such Participant immediately prior to
the Change in Control, (B) a relocation of the Participant’s principal place of business more than
35 miles from the city in which such Participant’s principal place of business was located immediately prior to the Change in Control or (C) a material and
demonstrable adverse change in the nature and scope of the Participant’s duties from those in
effect immediately prior to the Change in Control. In order to invoke a Termination of Employment
for Good Reason, a Participant shall provide written notice to the Company of the existence of one
or more of the conditions described in clauses (A) through (C) within 90 days following the
Participant’s knowledge of the initial existence of such condition or conditions, and the Company
shall have 30 days following receipt of such written notice (the “Cure Period”) during which it may
remedy the condition. In the event that the Company fails to remedy the condition constituting Good
Reason during the Cure Period, the Participant must terminate employment, if at all, within 90 days
following the Cure Period in order for such Termination of Employment to constitute a Termination
of Employment for Good Reason.

 

- 17 -

 

(e) Notwithstanding the foregoing, if any Award is subject to Section 409A of the Code, this
Section 10 shall be applicable only to the extent specifically provided in the Award Agreement or
in the Individual Agreement and as permitted pursuant to Section 13(k).

SECTION 11. Term, Amendment and Termination

(a) Effectiveness. The Plan shall be effective as of the date (the “Effective Date”)
it is adopted by the Board.

(b) Termination. The Plan will terminate on the tenth anniversary of the Effective Date.
Awards outstanding as of such date shall not be affected or impaired by the termination of the
Plan.

(c) Amendment of Plan. The Board may amend, alter, or discontinue the Plan, but no amendment,
alteration or discontinuation shall be made which would materially impair the rights of the
Participant with respect to a previously granted Award without such Participant’s consent, except
such an amendment made to comply with applicable law (including without limitation Section 409A of
the Code), stock exchange rules or accounting rules. In addition, no such amendment shall be made
without the approval of Board or the Company’s shareholders to the extent such approval is required
by applicable law or the listing standards of the Applicable Exchange, and is not waivable under
such law or listing standards.

(d) Amendment of Awards. Subject to Section 5(d), the Committee may unilaterally amend the
terms of any Award theretofore granted, prospectively or retroactively, but no such amendment
shall, without the Participant’s consent, materially impair the rights of any Participant with
respect to an Award, except such an amendment made to cause the Plan or Award to comply with
applicable law, stock exchange rules or accounting rules.

SECTION 12. Unfunded Status of Plan

It is presently intended that the Plan
constitute an “unfunded” plan for incentive
and deferred compensation. Subject to any
applicable requirements of Section 409A,
the Committee may authorize
the creation of trusts or other
arrangements to meet the obligations
created under the Plan to deliver Ordinary
Shares or make payments; provided, however,
that the existence of such trusts or other
arrangements is consistent with the
“unfunded” status of the Plan.
Notwithstanding any other provision of this
Plan to the contrary, with respect to any
Award that constitutes a “nonqualified
deferred compensation plan” within the
meaning of Section 409A of the Code, no
trust shall be funded with respect to any
such Award if such funding would result in
taxable income to the Participant by reason
of Section 409A(b) of the Code and in no
event shall any such trust assets at any
time be located or transferred outside of
the United States, within the meaning of
Section 409A(b) of the Code.

 

- 18 -

 

SECTION 13. General Provisions

(a) Conditions for Issuance. The Committee may require each person purchasing or receiving
Shares pursuant to an Award to represent to and agree with the Company in writing that such person
is acquiring the Shares without a view to the distribution thereof. The certificates for such
Shares may include any legend which the Committee deems appropriate to reflect any restrictions on
transfer. Notwithstanding any other provision of the Plan or agreements made pursuant thereto, the
Company shall not be required to issue or deliver any certificate or certificates for Shares under
the Plan prior to fulfillment of all of the following conditions: (i) listing or approval for
listing upon notice of issuance, of such Shares on the Applicable Exchange; (ii) any registration
or other qualification of such Shares of the Company under any state, federal or foreign law or
regulation, or the maintaining in effect of any such registration or other qualification which the
Committee shall, in its absolute discretion upon the advice of counsel, deem necessary or
advisable; and (iii) obtaining any other consent, approval, or permit from any state, federal or
foreign governmental agency which the Committee shall, in its absolute discretion after receiving
the advice of counsel, determine to be necessary or advisable.

(b) Additional Compensation Arrangements. Nothing contained in the Plan shall prevent the
Company or any Affiliate from adopting other or additional compensation arrangements for its
employees.

(c) No Contract of Employment. The Plan shall not constitute a contract of employment, and
adoption of the Plan shall not confer upon any employee any right to employment, nor shall it
interfere in any way with the right of the Company or any Affiliate to terminate the employment of
any employee pursuant to applicable law and the terms of any employment contract entered into by
the Company or Affiliate and the employee.

(d) Required Taxes. No later than the date as of which an amount first becomes includible in
the gross income of a Participant for People’s Republic of China (“PRC”) federal, state, local or
other foreign income or employment or other tax purposes with respect to any Award under the Plan,
such Participant shall pay to the Company, or make arrangements satisfactory to the Company
regarding the payment of, any PRC, federal, state, local or other foreign taxes of any kind
required by law to be withheld with respect to such amount. If determined by the Company,
withholding obligations may be settled with Ordinary Shares, including Ordinary Shares that are
part of the Award that gives rise to the withholding
requirement. The obligations of the Company under the Plan and any Award Agreement shall be
conditional on such payment or arrangements, and the Company and its Affiliates shall, to the
extent permitted by law, have the right to deduct any such taxes from any salary, compensation or
other payment otherwise due to such Participant. The Committee may establish such procedures as it
deems appropriate, including making irrevocable elections, for the settlement of withholding
obligations with Ordinary Shares.

 

- 19 -

 

(e) Limitation on Dividend Reinvestment and Dividend Equivalents. Reinvestment of dividends in
additional Restricted Shares at the time of any dividend payment, and the payment of Shares with
respect to dividends to Participants holding Awards of Restricted Share Units, shall only be
permissible if sufficient Shares are available under Section 3 for such reinvestment or payment
(taking into account then outstanding Awards). In the event that sufficient Shares are not
available for such reinvestment or payment, such reinvestment or payment shall be made in the form
of a grant of Restricted Share Units equal in number to the Shares that would have been obtained by
such payment or reinvestment, the terms of which Restricted Share Units shall provide for
settlement in cash and for dividend equivalent reinvestment in further Restricted Share Units on
the terms contemplated by this Section 13(e).

(f) Designation of Death Beneficiary. The Committee shall establish such procedures as it
deems appropriate for a Participant to designate a beneficiary to whom any amounts payable in the
event of such Participant’s death are to be paid or by whom any rights of such eligible Individual,
after such Participant’s death, may be exercised.

(g) Affiliate Employees. In the case of a grant of an Award to any employee of an Affiliate of
the Company, the Company may, if the Committee so directs, pursuant to applicable law, issue or
transfer the Shares, if any, covered by the Award to the Affiliate, for such lawful consideration
as the Committee may specify, upon the condition or understanding that the Affiliate will transfer
the Shares to the employee in accordance with the terms of the Award specified by the Committee
pursuant to the provisions of the Plan. All Shares underlying Awards that are forfeited or canceled
should revert to the Company.

(h) Governing Law and Interpretation. The Plan and all Awards made and actions taken
thereunder shall be governed by and construed in accordance with the laws of the State of New York,
without reference to principles of conflict of laws. The captions of this Plan are not part of the
provisions hereof and shall have no force or effect.

(i) Non-Transferability. Except as otherwise provided in Section 5(j) or by the Committee,
Awards under the Plan are not transferable except by will or by laws of descent and distribution.

 

- 20 -

 

(j) Foreign Employees and Foreign Law Considerations. The Committee may grant Awards to
Eligible Individuals who are foreign nationals, who are located outside the United States, or who
are otherwise subject to legal or regulatory provisions of countries or jurisdictions outside the
United States, on such terms and conditions different from those specified in the Plan as may, in
the judgment of the Committee, be necessary or desirable to foster and promote
achievement of the purposes of the Plan, and, in furtherance of such purposes, the Committee
may make such modifications, amendments, procedures as may be necessary or advisable to comply with
such legal or regulatory provisions.

(k) Section 409A of the Code. It is the intention of the Company that no Award to a United
States taxpayer shall be “deferred compensation” subject to Section 409A of the Code, unless and to
the extent that the Committee specifically determines otherwise as provided in this Section 13(k),
and the Plan and the terms and conditions of all Awards to United States taxpayers shall be
interpreted accordingly. The terms and conditions governing any Awards that the Committee
determines will be subject to Section 409A of the Code, including any rules for elective or
mandatory deferral of the delivery of cash or Shares pursuant thereto and any rules regarding
treatment of such Awards in the event of a Change in Control, shall be set forth in the applicable
Award Agreement, and shall comply in all respects with Section 409A of the Code. Notwithstanding
any other provision of the Plan to the contrary, with respect to any Award to a United States
taxpayer that constitutes a “nonqualified deferred compensation plan” subject to Section 409A of
the Code, any payments (whether in cash, Shares or other property) to be made with respect to the
Award upon the Participant’s Termination of Employment shall be delayed until the earlier of (A)
the first day of the seventh month following the Participant’s Termination of Employment if the
Participant is a “specified employee” within the meaning of Section 409A of the Code and (B) the
Participant’s death.

 

- 21 -Exhibit 4.30

Exhibit 4.30

Third
Amended and Restated Loan Agreement

[Note: Translation of original contract written in Chinese.]

The
Amended and Restated Loan Agreement is executed on April 21, 2008 by the following each parties.

eLong,
Inc (hereinafter “Party A”)

Legal Address: 4th Floor, Hutchence David Century Garden, George Town, Grand
Cayman, Cayman Islands

Justin Tang (hereinafter “Party B”)

Address: Room 23A No. 1 Building, Yujing Garden,
No.5 Shoutudong Street,
Chaoyang District, Beijing, P. R. China

ID No.: 320106197103121236

Guangfu Cui (hereinafter “Party C”)

Residence: No.1, XiangHongqi Street, Haidian District, Beijing

ID No.: 110108196902010857

Jack Wang (hereinafter “Party D”)

Residence: 19th Floor, Liufangbeili Street, Chaoyang District, Beijing

ID No.: 11010519730528111X

Whereas:

1. Party A is a company registered in Cayman Islands; Party B ,Party C and Party D are the citizens
of the People’s Republic of China. Party B holds 75% equity interest in Beijing eLong Information
Technology Co., Ltd. (hereinafter “Beijing eLong”). eLongNet Information Technology (Beijing) Co.,
Ltd. (hereinafter eLongNet Technology)is a wholly foreign owned enterprise registered and validly
existing under the laws of PRC and Party A holds 100% equity interest of it.

2. Party A, Party B, Veronica Chen, who held 12.5% equity interest in Beijing eLong, and Raymond
Huang, who held 12.5% equity interest in Beijing eLong, once signed an Second amended and restated
loan agreement on December 30th 2004, with agreement on the credit-debt relationship
that Party A borrowed RMB16,000, 000 to Party B, Veronica Chen, and Raymond Huang , of which there
is RMB 12,000,000 to Party B, RMB 2,000,000 to Veronica Chen and RMB 2,000,000 to Raymond Huang.

3. According to the Stock Transfer and Debt Transfer Agreement signed between Party C, Party
D, Veronica Chen and Raymond Huang on April 28, 2008, Party C is assigned with the 12.5% equities
of Beijing eLong by Veronica Chen and the entire credit-debt relationship with Beijing eLong
incurred from Veronica Chen, Party D is assigned with the 12.5% equities of Beijing eLong by
Raymond Huang and the entire credit-debt relationship with Beijing eLong incurred from Raymond
Huang.

4. To reflect the entire credit-debt relationship with Beijing eLong assigned from Veronica Chen,
Raymond Huang to Party C and Party D, Party A, Party B, Party C and Party D hereby make this
amendment and restatement to the Second Amended and Restated Loan Agreement signed with Party A,
Party B, Veronica Chen, Raymond Huang on December 30, 2004, according to the description in this
agreement.

NOW THEREFORE, Party A, Party B, Party C and Party D through friendly negotiations hereby agree to
and abide by this agreement (hereinafter referred to as “This agreement”) as follows:

1). Party A agree to provide a loan to Party B, Party C and Party D with the total as RMB16,000,000
in accordance with the terms and conditions under the Agreement, of which there is RMB12,000,000 to
Party B, RMB 2,000,000 to Party C and RMB 2,000,000 to Party D. Party B, Party C and Party D accept
such loan.

 

 

 

2). Party B, Party C and Party D agree such loan shall be used only to pay the amount of capital
subscribed or to invest in Beijing eLong by the other forms. Without the prior written consent of
Party A , Party B, Party C and Party D shall not use such loan for any other purpose.

3). The preconditions of the Loan provided by Party A to Party B, Party C and Party D:

(1). Party B, Party C and Party D as well as eLongNet Technology have formally executed a Equity
Interest pledge contract (Hereinafter the “Equity Interest Pledge Contract”), by virtue of the
agreement, Party B, Party C and Party D agree to pledge all their equity interest in Beijing eLong
to eLongNet Technology.

(2). Party B, Party C, Party D and Party A have executed an exclusive purchase contract (the
“Exclusive Purchase Contract”) under the fifth term of The Agreement, as per which Party B, Party C
and Party D grant Party A an option to purchase all or part of equity interest in Beijing eLong
provided that it is permitted by laws of PRC.

(3). The above-mentioned Equity Interest Pledge Contract and Exclusive Purchase Contract are in
full effectiveness, of which there is none of default event and all relevant filing procedures,
approval, authorization, registration and governmental proceedings have been obtained or completed
(if needed).

(4). The representation and warranties of Party B and Party C under Section 10 are true, integrate,
correct and un-misleading.

(5). Party B, Party C and Party D breaches none of its commitments under Section 11, Section 12 and
no event which will affect their performance of the obligations hereunder, happens or threatens to
happen.

4). Party A, Party B, Party C and Party D hereby agrees and confirms that, under preconditions
permitted by the Chinese laws and within scope allowed in the Chinese laws, Party A has the rights
but no obligations to buy or designate other persons (legal person or natural person) to purchase
all or partial equity interests of Party B, Party C and Party D (the “Purchase Right”) in Beijing
eLong, provided that Party A notifies Party B, Party C and Party D on purchase of equity interests
in writing. Once Party A has issued the written notice on executing the purchase right, Party B,
Party C and Party D will, immediately according to the wishes and instructions of Party A, transfer
their equity interests in Beijing eLong to Party A or any other person as designated by Party A at
original investment price or other prices as agreed by Party A. Party A, Party B, Party C and Party
D agree to sign an exclusive purchase right agreement in light of the said matters.

5). Party B, Party C and Party D agree that, when they transfer their Equity Interest in Beijing
eLong to Party A or the person designated by Party A. according to the exclusive purchase contract,
any proceeds raised from the transfer shall be paid promptly to Party A as the refund of the loan
under the Agreement.

6). All the parties jointly agree and confirm that, the loan under the Agreement shall be deemed as
the loan without interest, except there exists other stipulation hereunder. But when the equity
interest transfer under Section 5 happens and if its necessary to appraise the equity interest
according to the relevant laws and if the equity interest transfer price is higher than the
principle of loan according to the appraisal result, the exceed part shall be paid back to Party A
as the cost occupied by the interest of the loan or the capital burdened by Party A.

 

 

 

7). Term for the loan hereunder will terminate on April 21st 2018 starting from
effective date of this agreement, and can be extended upon written agreement of parties hereto. But
during the term or extended term of such loan, Party B and/or Party C and/or Party D shall refund
the loan to Party A ahead of the loan term or the extended loan term, if any of the following
events occurs:

(1) Party B quits from or dismissed by Party A or its affiliates;

(2) Party B become dead or becomes a person without capacity or with limited capacity for civil
acts;

(3) Party B committed a crime or involved a crime;

(4) Any other third party claim more than RMB100,000 against Party B, Party C and Party D;

(5) Under the permit of the PRC ‘ s Law, Party A or other designated by Party A may invest in the
telecommunications internet information service business or other business of Beijing eLong, and
according to the Exclusive Purchase Contract, Party A shall issue a written notification to the
Party for the purchase of Beijing eLong’s equity interest and perform the right of purchase.

When the loan is due, the corresponding borrower (or its successor or transferee) shall transfer
its equity interest in Beijing eLong to the person designated by Party A promptly (or to Party A,
provided that it is permitted under the laws of PRC). Any proceeds raised from the transfer shall
be paid to Party A as the refund of the loan and the right as well as the obligation under the
Agreement shall terminate simultaneously.

8. Party A represents and warrants to Party B, Party C and Party D that, on the execution date of
the Agreement,

(1) Party A is a company registered in Cayman Islands and validly existing under the laws of it.

(2) Subject to its business scope, constitution and other organizational documents, Party A has the
full right and power and has obtained all necessary and appropriate approval and authorization to
execute and perform this Agreement;

(3) The execution and the performance of this Agreement shall not be against any enforceable and
effective laws and regulations, governmental approval, authorization and notification, other
government documents and any contracts executed with, or commitments made to, any third party; and

(4) This Agreement shall constitute the legal, valid and binding obligations of Party A, which is
enforceable against Party A in accordance with its terms upon its execution.

9. Party B, Party C and Party D represents and warrants to Party A that, from the execution date of
this Agreement until the date this Agreement terminates,

(1) Beijing eLong is a limited liability company registered and validly existing under the laws of
PRC. Party B, Party C and Party D is the shareholder of Beijing eLong;

(2) Subject to the constitution and other organizational documents of Beijing eLong, Party B, Party
C and Party D has full right and power and has obtained all necessary and appropriate approval and
authorization to execute and perform this Agreement;

(3) Party B, Party C and Party D shall not execute and perform this Agreement against any
enforceable and effective laws and regulations, governmental approval, authorization and
notification, or other government documents and any contracts executed with, or commitments made
to, any third party;

(4) This Agreement shall constitute the valid and legally enforceable obligations of Party B, Party
C and Party D;

(5) Party B, Party C and Party D has paid contribution in full for its equity in Beijing eLong in
accordance with applicable laws and regulations and has acquired capital contribution verification
report issued by the qualified accounting firm;

(6) Party B, Party C and Party D neither create pledge, mortgage or any other security, nor make
third party any offer to transfer their equity held on Asia Media, nor make acceptance for the
offer of any third party to purchase their equity, nor execute agreement with any third party to
transfer the equities of Party B, Party C and Party D, except the terms of the Equity Pledge
Contract;

 

 

 

(7) There are no disputes, lawsuit, arbitration, administrative or other proceedings related to the
equities of Beijing eLong held by Party B, Party C and Party D, and/or Party B, Party C and Party
D, nor any threatened disputes, lawsuit, arbitration, administrative or other proceedings involving
Party B, Party C and Party D and/or the equities held by Party B, Party C and Party D; and

(8) Beijing eLong has completed all governmental approval, authorization, license,and register,
filing and otherwise necessary to carry out the business subject to its business license and to
possess its assets.

10). Party B, Party C and Party D agree that it shall, during the term of this Agreement,

(1) Not sell, transfer, mortgage, dispose of in any other way, or create other security interest
on, any of its legal right of equity or equity interest in Beijing eLong without Party A’s prior
written consent, except the terms of the Agreement;

(2) Without Party A’s prior written consent, not to consent, support or execute any resolution in
the shareholders’ meeting of Beijing eLong for the sale, transfer, mortgage, any other disposal of
Beijing eLong’s legal right of equity or equity interest or to create any other security interest
of Beijing eLong’s legal right of equity or equity interest, except that the counter party is Party
A or those designated by Party A;

(3) Without Party A’s prior written consent, not to consent, support or execute any resolution in
the shareholders’ meeting of Beijing eLong for the merge or combination with, buy or investment in,
any person;

(4) Promptly inform Party A of the pending or threatened suit, arbitration or regulatory procedure
concerning the equity interest of Beijing eLong;

(5) Execute all necessary or appropriate documents, take all necessary or appropriate action and
bring all necessary or appropriate lawsuit or make all necessary and appropriate defending against
all claims, in order to maintain the ownership of Beiing eLong for all its assets;

(6) Do nothing that may materially affect the assets, business and liabilities of Beijing eLong
without Party A’s prior written consent;

(7) Appoint any person to be the director of Beijing eLong subject to Party A’s request;

(8) Transfer promptly and unconditionally, at once, all of the Equity Interest of Beijing eLong to
Party A or representative designated by Party A and cause the other shareholder of Beijing eLong to
waive its option to purchase such equity hereof, subject to the requesting of the then holding
company of Party A, provided that such transfer is permitted under the laws of PRC;

(9) Not require Beijing eLong to issue dividends or allocate its allocable profits to Party B,
Party C and Party D;

(10) Cause the other shareholder of Beijing eLong to transfer promptly and unconditionally, at
once, all equity interest of the other shareholder in Beijing eLong to Party A or the
representative designated by Party A, Party B, Party C and Party D hereby waive its option to
purchase such equity interest hereof, subject to the requesting of the then holding company of
Party A, provided that such transfer is permitted under the laws of PRC;

(11) Once Party B, Party C and Party D transfer the equity interest in Beijing eLong to Party A or
the representative designated by Party A, Any proceeds raised from the transfer shall be refund to
Party A promptly.

 

 

 

(12) Comply strictly with the terms of this Agreement, and Exclusive Purchase Contract, fully
perform all obligations under such contracts and do nothing affecting the validity and
enforceability of such contracts.

11). Party B, Party C and Party D, as major shareholder of Beijing eLong, agrees that it shall
cause Beijing eLong, during the term of this Agreement,

(1) Not to supply, amend or modify its articles of constitution, to increase or decrease its
registered capital, or to change its capital structure in any way without Party A’s prior written
consent;

(2) Subject to good financial and business rules and practices, to maintain and operate its
business and handle matters prudently and effectively;

(3) Not to sell, transfer, mortgage, dispose of in any other way, or to create other security
interest on, any of its assets, business or legal right to collect interests without Party A’s
prior written consent;

(4) Without Party A’s prior written consent, not to create, succeed to, guarantee or permit any
debt, except (i) the debt arising in the course of the ordinary or daily business operation, but
not arising from the loan, and (ii) the debt being reported to Party A or having approved Party A
in writing;

(5) To operate persistently all the business of Beijing eLong and to maintain the value of its
assets;

(6) Without Party A’s prior written consent, not to execute any material contracts (During this
stage, a contract will be deemed material if the value of it exceeds RMB100, 000) except those
executed during the ordinary operation;

(7) To provide information concerning all of its operation and financial affairs subject to Party
A’s request;

(8) Not to merger or combine with, buy or invest in, any other person without Party A’s prior
written consent;

(9) Without Party A’s prior written consent, not to issue dividends to each shareholder in any
form, however, Beijing eLong shall promptly allocate all its allocable profits to each of its
shareholders upon Party A’s request;

(10) To inform promptly Party A of the pending or threatened suit, arbitration or regulatory
procedure concerning the assets, business or income of Beijing eLong;

(11) To execute all necessary or appropriate documents, to take all necessary or appropriate action
and to bring all necessary or appropriate lawsuit or to make all necessary and appropriate
defending against all claims, in order to maintain the ownership of Beijing eLong for all its
assets;

(12) To comply strictly with the terms under the technical service Contract and other contracts,
fully perform all obligations under such contracts and do nothing affecting the validity and
enforceability of such contracts.

12). Party B, Party C and Party D further agree that, they shall pledge all their equity interest
in Beijing eLong to eLongNet Technologies for the warrant of the payment obligation of Beijing
eLong under the technical service Contract. Party B, Party C and Party D shall handle procedures
for the registrations of the pledge at the company registration authority promptly after execute
the Agreement.

13). The Agreement are effective to all the parties and their inheritor or transferee, and executed
only for the interest of them. Without the other party’s prior written consent, any party shall not
transfer, pledge or transfer in any other way the right, interest or obligation under the
Agreement.

14). The execution, validity, interpretation, performance, modification, termination and settlement
of disputes of this Agreement shall be governed by the laws of PRC.

 

 

 

16). Arbitration

(1) Any dispute, tangle or claim arising from the agreement or relating with the agreement
(including any issue relating with the existence, validity or termination of the agreement) should
be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration
Commission”). Arbitration Commission shall conduct arbitration in accordance with the current
effective rules of Arbitration application. The arbitration award shall be final and binding upon
both parties.

(2) Arbitration place shall be in Beijing, PRC.

(3) Arbitration language shall be Chinese.

(4) The court of arbitration shall compose of three arbitrators. Both parties should respectively
appoint a arbitrator, the chairman of the court of arbitration shall be appointed by both parties
through consultation. In case both parties do not coincide in opinion of the person selected for
the chief arbitrator within twenty days from the date of their respectively appoint an arbitrator,
the director of Arbitration Commission shall have right to appoint the chief arbitrator. The chief
arbitrator shall not be Chinese citizen or United State citizen.

(5) Both parties agreed that the court of arbitration established according to the regulation shall
have right to provide actually performed relief on the proper situation according with China’s Law
(including but not being limited to Law of Contract of the People’s Republic of China). For the
avoidance of doubt, both parties further that any court having jurisdiction (including China’s
Court) shall carry out the arbitral award of actual performance issued by the court of arbitration.

(6) Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably
abstain the right to appeal, reexamine or prosecute to national court or other administration of
justice in any form, and the precondition shall be that the aforesaid waiver is effective. However
the waiver of both parties does not include any post-arbitration injunction, post-arbitration
distress warrant or other command issued by any court having jurisdiction (including PRC Court) for
terminating the arbitration procedure or carrying out any arbitral award.

17). Party B and Party C will not cancel or terminate this Agreement under any circumstance, except
(1) Party A has gross negligence, commits fraud or other serious illegal act, or (2) Party A
bankrupt or insolvent;

18). No amendment or change is permitted unless with written agreement from parties to this
agreement. Any outstanding issues of this agreement, if any, shall be supplemented by parties
hereto through signing a written agreement. Any amendment, change and supplement executed by all
the parties and any appendix of this Agreement shall be the indispensable part of this Agreement.

19). This Agreement is the integral agreement of the transaction stipulated in this Agreement and
it will replaced all the oral negotiation or written opinion for this transaction heretofore.

20). This Agreement is divisible and any invalid or unenforceable clause of this Agreement will not
affect the effectiveness and enforceability of other clause of this Agreement.

21). The business, operation, financial affairs and other confidential documents concerning any
party of this Agreement are confidential data. All the parties shall strictly protect and maintain
the confidentiality of all such confidential data acquired from The Agreement or from the
performance of The Agreement.

22). This Agreement is in triplicate originals and each Party holds one copy. Each original has the
same legal effect.

 

 

 

IN WITNESS WHEREOF, Parties to this Agreement or through their duly authorized representatives have
executed this Agreement as of the date first written above in Beijing.

	 	 	 	 	 
	Party A: eLong, Inc.
	 	 	 	 
	Signature of Authorized Representative:

	 	/s/ Chris Chan	 	 
	 

	 	 

	 	 

	 	 	 	 	 
	Party B: Justin Tang
	 	 
	Signature:

	 	/s/ Justin Tang	 	 
	 

	 	 

	 	 
	 
	 	 	 	 
	Party C: Guangfu Cui
	 
	Signature:

	 	/s/ Guangfu Cui	 	 
	 

	 	 	 	 
	 
	 	 	 	 
	Party C: Jack Wang
	 
	Signature:

	 	/s/ Jack Wang

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