Document:

Subscription Agreement for BMW North America customer

 Exhibit 10.23 
  
 

 
 Form MY04 #TM1019 Rev. 20031112 Page # 1 of# 3 BMW Assist Subscriber Agreement Contract #
Services valid until: MM/DD/YY Step 1. After client signs both copies, fax to 1-888-226-9492 only if data transmission fails. Step 2. Give the client a signed Subscriber Agreement (3 pages), BMW Assist intro & Owner’s Circle info. Place 2nd
copy in file. Step 3. Make an Acquaintance Call in the car with the client by pushing the SOS button. For questions, please call BMW Assist at 1-888-333-6118. PRIMARY SUBSCRIBER INFORMATION (Required) SECONDARY SUBSCRIBER INFORMATION (Optional)
Title: First Name M.I. Title First Name M.I. Last Name Suffix: Last Name Suffix: Company Name (if company vehicle) Address Apt # (optional) Address Apt # (optional) City State ZIP City State ZIP Evening Phone - Ext. Evening Phone - Ext. Daytime
Phone - Ext. Daytime Phone - Ext. Mobile/ CellPhone - Ext. Mobile/ Cell Phone - Ext. E-Mail Address E-Mail Address Password Required (Suggest Mother’s Maiden Name) Owner’s Circle Username Password Required (Suggest Mother’s Maiden
Name) VEHICLE INFORMATION (Required) Make: BMW Model Model Year Vehicle Color License Plate Number (Optional): State (optional): Vehicle Identification Number (VIN) BMW CENTER INFORMATION (Required) BMW Center Name BMW Center Code Completed By:
Phone Number: TERMS OF SERVICE OWNERSHIP TYPE (Required) CREDIT CARD INFORMATION BMW of North America will pay the subscription fee for the Safety & Convenience Services described below and in Section 7 of this Agreement as well as all taxes and
other charges described in Section 8 of this Agreement for you for the first year of this Agreement (from the original in-service date of the vehicle). Thereafter, you will be responsible for all costs and charges payable under this Agreement
(including without limitation any and all amounts payable under Section 15.) UNLESS YOU CANCEL THIS AGREEMENT AS PROVIDED IN SECTION 6, YOU WILL BE RESPONSIBLE FOR PAYING APPLICABLE SUBSCRIPTION FEES, TAXES AND OTHER CHARGES AFTER EXPIRATION OF THE
PAID PERIOD, AS PROVIDED IN SECTIONS 7 & 8. RETAIL SALE/LEASE To take advantage of our pre-paid program for multiple years of service, please select one of the following options. Your credit card will be charged immediately if a prepaid option
is selected or required. BMW paid period BMW paid period + 1 add’l yr. Prepaid $240 BMW paid period + 2 add’l yrs. Prepaid $450 BMW paid period + 3 add’l yrs. Prepaid $660 If you are purchasing a BMW with less than 2 months remaining
service, please select one of the following options. 1 Year Prepaid $240 (min. requirement) 2 Years Prepaid $450 3 Years Prepaid $660 Automatic Renewal BMW DEMO / BMW EMPLOYEE VEHICLE (Primary Subscriber Information Required) Type of Credit Card: VS
AE MC DSCR DCB Credit Card Number: Expiration: (Month/Year) Name as it appears on card: SUBSCRIBER’S SIGNATURE (Required) I have carefully read all three pages of this agreement and agree to its terms, including the Limitations of Liability and
Privacy Terms. I agree that the agreement may be signed, delivered and retained in electronic form. Signature Date SEE FOLLOWING PAGES FOR TERMS AND CONDITIONS EMERGENCY CONTACTS (Optional) - May be notified in the event of an emergency Title First
Name M.I. Last Name Title First Name M.I. Last Name Relationship Relationship Evening Phone - Ext. Evening Phone - Ext. Daytime Phone - Ext. Daytime Phone - Ext. Mobile/ Cell Phone - Ext. Mobile/ Cell Phone - Ext. SAFETY & CONVENIENCE SERVICES
PLAN Automatic Collision Notification: In the event of airbag deployment, the BMW Assist system will automatically transmit your location and vehicle information to the BMW Assist Response Center. A response specialist will try to speak with you.
The representative will coordinate dispatch of police, fire, and/or medical emergency services to your location, even if the representative is unable to speak with you. Always wear your safety belt. Emergency Request: You may also manually request
police, fire, and/or medical emergency services by activating the “Emergency” or “ SOS” button on your control display, mirror, overhead console or center console (dependent upon model). The BMW Assist system will transmit your
location and vehicle information to the BMW Assist Response Center. A response specialist will try to speak with you. The specialist will co-ordinate dispatch of the appropriate police, fire, and/or medical emergency services to your location,
notify your emergency contacts, and link BMW Roadside Assistance, as you need and request. Enhanced Roadside Assistance: If in need of roadside assistance (such as flat tire, out of gas, etc.), you may activate the “Wrench”
“Assist” or “Roadside Assistance” button on your mirror, control display, overhead console or center console (dependent upon model). The BMW Assist system will transmit your location and vehicle information to the BMW Assist
Response Center. A response specialist will speak with you and link you to BMW Roadside Assistance for an accurate dispatch. Concierge: For reservations, tickets to events, service referrals, tourist info, errand running, and just about all your
entertainment, travel, leisure or shopping needs, dial toll free 800-233-8896 from any phone. Your BMW Assist Concierge is ready to help you, 24 hours a day, 7 days a week. TeleService: On 5 and 6 Series, vehicle maintenance data is sent to BMW of
North America and your preferred center manually or automatically in order to schedule your service and maintenance needs. SUBSCRIBER COPY - 

 This is a legal agreement between the subscriber (“you”), and BMW of North America, LLC (“BMW”),
governing the provision of BMW Assist Services to your BMW vehicle. Whether or not you have signed this agreement, by activating and using the BMW Assist Services, you accept and agree to be bound by the terms and conditions of this agreement.
 
  
 TERMS AND CONDITIONS 
  
 1. BMW Assist Services. BMW will provide, through its authorized subcontractor
(“ATX”), the mobile monitoring and support services (“BMW Assist Services”) included in the Service Plan. A description of the BMW Assist Services appears in your vehicle’s owner’s manual and in the informational
brochure available from the BMW Assist Response Center upon request. BMW and ATX reserve the right, without prior notice, to add, change or delete services included in the BMW Assist Services provided to you. ATX may also withhold Services, or may
use the Services to locate the BMW vehicle, if ATX reasonably believes that you are not the lawful owner or lessee of the vehicle. 
  
 2. Wireless Services. BMW Assist Services uses commercial mobile wireless services purchased from one or more third party providers (the “Underlying Wireless
Carrier”). This agreement does not give you any rights against the Underlying Wireless Carrier selected for the BMW Assist Services. The Underlying Wireless Carrier is, however, an intended third party beneficiary of the protections of this
agreement. 
  
 3. Service Limitations. The BMW Assist Services are provided
by BMW through ATX, using an embedded telematics device installed in your vehicle (the “BMW Assist Unit”), which receives global positioning satellite (GPS) signals and communicates with the response center via wireless and landline
communications networks. The BMW Assist Unit does not have the ability to receive calls and may only place calls to ATX as permitted under this agreement. The availability and use of BMW Assist Services are subject to many limitations, including the
following: (a) Services are available only if you have filled out, signed and submitted the BMW Assist subscriber agreement and the BMW Assist Response Center has received the agreement; (b) Services are available only if your vehicle ignition is
on, and your vehicle battery is charged and connected; (c) Services are available only within the 50 United States, Canada and Puerto Rico, (d) Services are available only when the BMW Assist Unit is in range of a transmission site of the Underlying
Wireless Carrier, or a transmission site of another company that has agreed to carry its calls, and there is sufficient network capacity at that moment; (e) Services will not be available if the wireless network requires the use of PIN codes; (f)
Services may be impaired by land-line and wireless communications problems caused by atmospheric or topographical conditions, busy cells, capacity limitations, equipment problems, equipment maintenance, and other factors and conditions; (g)There are
places, particularly in remote areas, with no service at all from the Underlying Wireless Carrier; (h) Services may be affected by inherent limitations of your vehicle’s electrical system and architecture, or if any of the components of your
vehicle’s BMW Assist Unit have been damaged or are defective; (i) Services are not available if the GPS system is not working (map CD or DVD may be required) or the signals are obstructed; (j) Certain programming limitations of the GPS system
may impair ATX’s ability to determine your vehicle’s precise location; (k) Services may be limited to geographic areas where map data and emergency (911) contact information is available in ATX’s databases, which may be less than that
which is otherwise generally available; and (l) Your BMW Assist Unit uses either analog or digital cellular telephone signals. If the Underlying Wireless Carrier terminates or restricts analog or digital service, the BMW Assist Services may not be
available. 
  
 4. Terminating or Transferring BMW Assist Services. You or a
subsequent owner of your vehicle may terminate your account for BMW Assist Services to your vehicle, upon submission of proper documentation to ATX. If you sell your vehicle during the initial “BMW-paid period” of Service, the new owner
may assume the remaining “BMW-paid period” of Service. If you have prepaid for Services and sell your vehicle, you may apply to ATX for a prorated refund (subject to a $25 cancellation fee), but you may not transfer the prepayment to a new
owner of your vehicle. If you sell your vehicle, notify BMW Assist Customer Care at 1-888-333-6118. 
  
 5. Your Duties. You agree to: (a) be fully responsible for the protection of your password; (b) use the emergency and roadside BMW Assist Services only for actual emergencies and roadside assistance needs; (c)
follow the instructions for use of the BMW Assist Unit and the BMW Assist Services; (d) furnish all contact and other information requested by ATX and notify ATX immediately of any change in the information or in the ownership of your vehicle; (e)
properly maintain your vehicle and the BMW Assist Unit; (f) not use the BMW Assist Services in violation of any laws or for any unlawful or abusive purpose; (g) not use the BMW Assist Services in any manner unintended by ATX, BMW, or the Underlying
Wireless Carrier; (h) not use the BMW Assist Services in any manner that could harm ATX, BMW, the Underlying Wireless Carrier, or any other person; (i) use the map, routing and traffic information or other content included in the BMW Assist Services
only for your own personal use and not resell, retransmit or modify the information and content; and (j) comply with any other reasonable requirements or restrictions requested or imposed by BMW, ATX or the Underlying Wireless Carrier. 

 
 6. Service Duration. The initial term of this agreement is specified on the front
on this agreement. This agreement will automatically renew for successive one-year renewal terms, unless you or BMW provides notice of cancellation to the other party at least 15 days before the beginning of the next renewal term. You may cancel
service either by sending a written cancellation notice to ATX at 8550 Freeport Parkway, Irving, TX 75063 or by calling BMW Assist Customer Care at 1-888-333-6118. You will need your password to cancel service. ATX will send written notice to you at
least 45 days before the beginning of any renewal term, or if BMW is changing the subscription fee or any of the BMW Assist Services included in your Service Plan. If you fail to timely deliver a cancellation notice, then your BMW Assist Services
will continue and you will be charged for another year. If you elect not to renew this agreement, you will not have access to any of the BMW Assist Services. 
  
 7. Subscription Fee. The subscription fee for the Service Plan you have selected is payable in advance of the renewal term. The subscription fee is refundable as
described in section four (4) of the terms and conditions of this agreement. For any late payment you may be charged a $5.00 late fee. By providing your credit card number, you authorize ATX, on behalf of BMW, to charge your account for all fees,
taxes and other amounts due under this agreement. Having your credit card information on file ensures the continuity of your BMW Assist Safety and Convenience Services at the end of the BMW-paid period. Your credit card information is 128-bit SSL
encrypted during transmission, using the highest security services available. This information is kept private and confidential per the BMW Assist privacy policy, available at www.bmwusa.com. 
  
 8. Taxes and Other Charges. You are responsible for and agree to pay all sales and
telecommunications taxes, and all other taxes, fees and charges imposed on you, ATX, BMW, the Underlying Wireless Carrier or the BMW Assist Unit manufacturer, in connection with the purchase and installation of the BMW Assist Unit and the provision
and use of the BMW Assist Services. The taxes, fees and charges will be added to your bill. 
  
 9. Termination or Modification for Excessive Use. If ATX determines that your usage of the BMW Assist Services is so excessive that it interferes or could interfere with ATX’s ability to provide timely,
high-quality telematics services to its other subscribers, or if ATX determines that your usage constitutes a nuisance or is otherwise not consistent with the terms of this agreement, then ATX may in its discretion suspend, modify or terminate the
BMW Assist Services provided to you, without any advance notice. These rights are in addition to those in “Default and Termination” below. 
  
 10. Responsibility in Emergency Situations. When ATX receives an emergency signal from your vehicle, ATX will attempt to determine if an emergency exists. If ATX
determines that an emergency exists, ATX will attempt to contact the appropriate public safety access point to request assistance. ATX may also attempt to call one of your third party emergency contacts. Neither ATX nor BMW guarantee that ATX will
actually receive an emergency signal or call from your vehicle or that ATX will successfully contact the appropriate emergency agency or your third party emergency contacts if it does receive an emergency signal or call, or that emergency personnel
will respond to the call or locate your vehicle. Neither ATX, nor BMW nor the Underlying Wireless Carrier is responsible for any failure or delay in responding to an emergency or for the quality of service delivered, whether the failure is the fault
of ATX, BMW, the Underlying Wireless Carrier or any other third party service provider. You release ATX, BMW, the Underlying Wireless Carrier and any other third party service providers from all liabilities and losses (including physical injury or
death) that you or others may suffer in an emergency situation. 
  
 11. Default
and Termination. If you fail to timely pay any amount due under this agreement, BMW may terminate this agreement upon 10 days written notice to you. If you breach any other term of this agreement, BMW may terminate this agreement upon 30 days
written notice to you. These rights are in addition to any others ATX or BMW may have. If ATX or BMW brings an action to enforce its rights against you, you agree to pay all reasonable costs of enforcement, including attorneys’ fees. IF BMW
TERMINATES THIS AGREEMENT, YOU WILL NOT BE ABLE TO ACCESS THE BMW ASSIST SERVICES, AND YOU WILL NOT BE ENTITLED TO A REFUND OR CREDIT. 
  
 12. Force Majeure. ATX and BMW will not be responsible for the failure to provide BMW Assist Services to you if caused by any of the following: any act or omission
of the Underlying Wireless Carrier or any other wireless carrier (including interruption of wireless service), any emergency agency or any 
  

 other third-party service or product provider; equipment failures or shortages; damage to the ATX response center, any
land or wireless communications networks or the GPS system; acts of nature, labor strikes or war; or any other act or event that is outside of the reasonable control of ATX and BMW. UNDER ANY OF THESE CIRCUMSTANCES, ATX OR BMW MAY AT ITS OPTION
SUSPEND OR TERMINATE ALL OR SOME OF THE BMW ASSIST SERVICES OR TERMINATE THIS AGREEMENT WITHOUT PRIOR NOTICE TO YOU AND WITHOUT ANY LIABILITY. MOREOVER, YOU WILL NOT BE ENTITLED TO A REFUND OR CREDIT. 
  
 13. Third Party Beneficiaries. The following parties are considered intended third
party beneficiaries under this agreement: ATX; affiliates of ATX and BMW; BMW centers; the Underlying Wireless Carrier and its affiliates, and any other third party service and product providers involved in delivering the Services (for example,
providers of map data, traffic and routing information, concierge and other content). The disclaimer of warranties, limitations of liability, and other protections of this agreement extend to these third party beneficiaries. To the extent any of
these third party beneficiaries impose further terms and conditions on providing services (for example, the end user terms covering navigation and location data), by using the BMW Assist Services, you also agree to be bound by those additional terms
and conditions a copy of which can be obtained upon request at customercare@bmwassist.com or by telephone at 888-333-6118. 
  
 14. Disclaimer of Warranties. Your vehicle’s limited warranty includes the BMW Assist Unit in your vehicle, but does not cover the BMW Assist Services or the
wireless service. NEITHER ATX, BMW, THE UNDERLYING WIRELESS CARRIER, NOR ANY OTHER THIRD PARTY BENEFICIARY MAKES ANY WARRANTY, EXPRESS OR IMPLIED, REGARDING THE SERVICES (INCLUDING ANY CONTENT OR OTHER INFORMATION DELIVERED TO YOU AS PART OF THE
SERVICES), OR THE UNDERLYING WIRELESS CARRIER’S WIRELESS SERVICE, INCLUDING ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ALL WARRANTIES WITH RESPECT TO THE SERVICES AND THE UNDERLYING WIRELESS CARRIER’S WIRELESS
SERVICE ARE EXPRESSLY DISCLAIMED. 
  
 15. Limitations of Liability.

  
 a. The BMW Assist Services are provided to you merely as a
convenience and are not intended as a substitute for insurance. The amount of fees for BMW Assist Services are not related to the value of your vehicle or its contents or to the potential cost of any injury or loss suffered by you or anyone else.
You should obtain and maintain adequate insurance covering such injuries and losses. YOU AGREE TO RELEASE BMW, ATX, THE UNDERLYING WIRELESS CARRIER AND EACH OTHER THIRD PARTY BENEFICIARY FROM ALL CLAIMS, LIABILITIES AND LOSSES IN CONNECTION WITH THE
BMW ASSIST SERVICES, INCLUDING, BUT NOT LIMITED TO CLAIMS FOR PERSONAL INJURY OR PROPERTY DAMAGE ARISING FROM THE TOTAL OR PARTIAL FAILURE OF PERFORMANCE OF THE BMW ASSIST SERVICES, EVEN IF CAUSED BY THE NEGLIGENCE OF ATX, BMW, OR THE UNDERLYING
WIRELESS CARRIER OR THE MALFUNCTION OF THE BMW ASSIST UNIT. YOU AGREE TO INDEMNIFY BMW, ATX, THE UNDERLYING WIRELESS CARRIER AND EACH OTHER THIRD PARTY BENEFICIARY AGAINST ALL SUCH CLAIMS, LIABILITIES AND LOSSES BROUGHT BY THIRD PARTIES. YOU FURTHER
AGREE THAT THIS RELEASE EXTENDS TO ANY PARTY CLAIMING UNDER YOU AND THAT NO INSURANCE COMPANY WILL HAVE ANY RIGHT OF SUBROGATION. 
  
 b. NEITHER BMW, ATX, THE UNDERLYING WIRELESS CARRIER NOR ANY THIRD PARTY BENEFICIARY WILL BE LIABLE TO YOU OR ANY OTHER PARTY FOR CONSEQUENTIAL,
INDIRECT, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES (INCLUDING WITHOUT LIMITATION LOST PROFITS) IN CONNECTION WITH THE BMW ASSIST SERVICES OR THE BMW ASSIST UNIT, EVEN IF BMW, ATX, THE UNDERLYING WIRELESS CARRIER OR THE OTHER THIRD PARTY BENEFICIARY
IS AWARE OF THE POSSIBILITY OF SUCH DAMAGES. THESE LIMITATIONS APPLY TO ALL CLAIMS, INCLUDING, WITHOUT LIMITATION, CLAIMS IN CONTRACT AND TORT (SUCH AS NEGLIGENCE, PRODUCT LIABILITY AND STRICT LIABILITY). SOME STATES DO NOT ALLOW THE EXCLUSION OR
LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THOSE PARTICULAR LIMITATIONS MAY NOT APPLY TO YOU. 
  
 c. IF BMW, ATX, THE UNDERLYING WIRELESS CARRIER OR ANY OTHER THIRD PARTY BENEFICIARY IS FOUND LIABLE TO YOU FOR ANY REASON, YOU AGREE THAT THE
AGGREGATE LIABILITY OF ALL THESE PARTIES TO YOU FOR ANY CLAIM IS LIMITED TO THE TOTAL AMOUNT PAID BY YOU FOR THE BMW ASSIST SERVICES DURING THE 12 MONTHS PRECEDING THE DATE YOUR CLAIM AROSE. NEITHER BMW, ATX, THE UNDERLYING WIRELESS CARRIER NOR ANY
OTHER THIRD PARTY BENEFICIARY WOULD HAVE AGREED TO PROVIDE THE BMW ASSIST SERVICES TO YOU IF YOU DID NOT AGREE TO THIS LIMITATION. THIS AMOUNT IS THE SOLE AND EXCLUSIVE LIABILITY OF BMW, ATX, THE UNDERLYING WIRELESS CARRIER AND ANY OTHER THIRD PARTY
BENEFICIARIES TO YOU, AND IS PAYABLE AS LIQUIDATED DAMAGES AND NOT AS A PENALTY. IN THE EVENT YOU WISH TO OBTAIN A GREATER AMOUNT ON THIS LIMITATION, YOU HAVE THE OPTION TO PURCHASE SUCH GREATER AMOUNT BY PAYING AN ADDITIONAL MONTHLY AMOUNT AND A
RIDER SHALL BE ATTACHED TO THIS AGREEMENT SETTING FORTH THE ADDITIONAL CHARGE AND ADDITIONAL AMOUNT OF THE LIMITATION OF LIABILITY. EXCEPT WHERE PROHIBITED BY LAW, YOU MAY NOT BRING ANY CLAIM AGAINST BMW, ATX, THE UNDERLYING WIRELESS CARRIER OR ANY
OTHER THIRD PARTY BENEFICIARY MORE THAN ONE YEAR AFTER THE CLAIM ARISES. 
  
 16. Security on Wireless Network. The BMW Assist Services employ wireless telephone networks that use radio channels to transmit voice and data. Therefore, neither the privacy nor security of conversations or data over the wireless
telephone networks can be guaranteed. 
  
 17. Privacy Terms. 
  
 a. ATX will not record, monitor or track your location or other information
unless you request BMW Assist Services, or if your airbag deploys, or if required by a validly issued governmental order. 
  
 b. You agree that in conjunction with the provision of emergency, roadside assistance and other BMW Assist Services, BMW or ATX may create an electronic
or other record of your vehicle’s location, direction, vehicle service needs and status and other parameters, and of any incidents involving your vehicle. You agree that these records and your account information may be retained by ATX and, to
the extent applicable, furnished to BMW and its affiliates and to the Underlying Wireless Carrier and to other third party service providers. You consent to the use by ATX, BMW, the Underlying Wireless Carrier and other third party service providers
of these records and your account information for the purposes of providing current and new BMW Assist Services and administering your account. You also consent to wireless communications being conducted in your vehicle to enable ATX to deliver the
BMW Assist Services to you. 
  
 c. You understand that, for
quality assurance and employee training purposes, ATX may monitor and record conversations between ATX’s response center specialists and your vehicle’s occupants. YOU CONSENT TO SUCH MONITORING AND RECORDING AND YOU RELEASE ATX AND BMW
FROM CLAIMS, LIABILITIES AND LOSSES THAT MAY RESULT FROM ANY SUCH MONITORED AND/OR RECORDED CONVERSATIONS. 
  
 d. YOU CONSENT TO THE COLLECTION, USE AND DISCLOSURE OF INFORMATION AS DESCRIBED IN THE BMW ASSIST PRIVACY STATEMENT, WHICH MAY CHANGE FROM TIME TO TIME.
You can obtain a copy of the BMW Assist Privacy Policy at www.bmwusa.com or by contacting ATX via customercare@bmwassist.com or by telephone at 888-333-6118. 
  
 e. ATX, BMW or the Underlying Wireless Carrier may be legally compelled to provide location data and other information
obtained through the BMW Assist Unit to law enforcement agencies. You release ATX, BMW, the Underlying Wireless Carrier and any other third party service providers from any claim or liability based upon disclosure of information under those
circumstances. 
  
 18. General Legal Matters. A waiver of any part of this
agreement in one instance will not be a waiver of any other part or any other instance. Notices must be given in writing unless the receiving party expressly permits verbal notice. Notices to you will be deemed given if deposited in the U.S. mail,
postage prepaid, addressed to you at the last known address as shown on the records of ATX. Notices to ATX shall be deemed given when received at 8550 Freeport Parkway, Irving, Texas 75063, attn: BMW Assist Customer Care. Notices to BMW shall be
deemed given when received at 300 Chestnut Ridge Road, Woodcliff Lake, New Jersey 07677 attn: Customer Relations. We may assign this agreement in whole or in part without notifying you. If any portion of this agreement is held to be invalid or
unenforceable by a court, the balance of the agreement will continue to be valid and enforceable. This agreement is governed by New Jersey law. This agreement, including disclaimer of warranties and limitations of liability, will be enforceable
against your heirs, successors and assigns. This agreement and the documents to which it refers form the entire agreement between us on these subjects. You cannot rely on any other documents or statements on those subjects. This agreement is not for
the benefit of any third party except as expressly provided above.Subscription Agreement for Mercedes-Benz USA customer

 Exhibit 10.24 
  
 

 
  
 TELE AID SUBSCRIBER
AGREEMENT FOR MERCEDES-BENZ VEHICLES ALL YELLOW SECTIONS BELOW MUST BE COMPLETED TO VALIDATE SUBSCRIPTION SUBSCRIBER INFORMATION (REQUIRED) (Must match signature) ADDITIONAL DRIVER INFORMATION (if applicable) Mr. Ms. Mrs. Dr. (circle one) First Name
abc M.I. adv Mr. Ms. Mrs. Dr. (circle one) First Name M.I. First Name Suffix (Jr., III, Etc.) da First Name Suffix (Jr., III, Etc.) Company Name (if company vehicle) Company Name (if company vehicle) Street Address (no P.O. box numbers) Street
Address (no P.O. box numbers) City State ZIP City State ZIP Home Phone 1 2 2 - 2 - Home Phone Work Phone - - Work Phone - - Other Phone - - Other Phone - - E-Mail Address E-Mail Address Tele Aid Password (REQUIRED) Tele Aid Password (REQUIRED)
VEHICLE INFORMATION (REQUIRED) Vehicle Identification Number (VIN) Make: MERCEDES-BENZ Model Model Year Vehicle Delivery Date Vehicle Color Sales Type: Retail Purchase Retail Lease MB Empl Lease: 13-Mo 24-Mo 36-Mo MB Empl Purchase Dealer Demo MB
Press/Test MB Company Car If this vehicle replaces another Tele Aid-equipped vehicle that was sold, traded, etc., Indicate VIN of previous vehicle here: SERVICE PLAN (REQUIRED) PAYMENT OPTIONS (REQUIRED - Select One) NEW VEHICLES* BASIC PACKAGE
(Select One) Annual Billing Option** $240 Prepaid Options: Year 2 $435 Years 2,3 $435 Years 2,3,4 $635 39 Months (Lease only) $490 PRE-OWNED VEHICLES* BASIC PACKAGE (Select One) Annual Billing Option** $240 Prepaid Options: Years 1,2 $465 Years
1,2,3 $670 Years 1,2,3,4 $855 Type of Card: AmEx (Preferred) VS MC DSVR DCB Credit Card Number Expiration (Month/Year) Name as it appears on card: - My signature below indicates my authorization to charge the credit card indicated. See reverse side
for additional provisions. ROUTE ASSISTANCE*** Pricing: $2.95 per route OPTIONAL TELE TREK PACKAGE Voice-Delivered Traffic and Route Assistance*** Available on select 2001 and newer models. Pre-Authorized Bank Withdrawal (Fax a copy of voided check
along with this form) Bank/Branch: City/State: Account Name: Checking Savings Annual Billing Option** $75 Prepaid Options: Years 1, 2 $145 Years 1, 2, 3 $205 Years 1, 2, 3, 4 $265 39 Months (Lease only) $225 ABA Routing Number: Address on account
must match subscriber’s address. Performance of the Automated Voice System varies depending on the noise level in and around the vehicle. My signature below indicates my authorization to debit the account indicated. See reverse side for
additional provisions EXCEPT AS STATED BELOW, PRICES DO NOT INCLUDE AIRTIME CHARGES AND TAXES AND ARE SUBJECT TO CHANGE. CLIENT MUST PROVIDE FORM OF PAYMENT AT START OF SERVICE. * For new vehicles only, the first year of service from delivery date
to client is free and includes 30 minutes of Tele Aid airtime. New vehicle means a vehicle less than 3 months old or with less than 3,000 miles, and for which there has been no previous Tele Aid subscriber. Customers must complete a mandatory
Acquaintance Call and the airtime for this call is part of the 30 free minutes. Additional charges will apply for minutes used beyond the 30 minutes included in the first year. Per minute airtime charges are $0.40 within our carrier service areas
and $0.75 outside our carrier services areas. Prices include monthly carrier subscription fee for the term of the Basic Package selected. ** Annual Billing Option for new vehicles begins after first year of free service; for pre-owned vehicles
begins at start of service. Price per year after first year of service shall be at the current published rate. *** Route assistance is available in all vehicles, but it may be limited depending upon location. SUBSCRIBER’S SIGNATURE (REQUIRED) I
have reviewed all of the terms and conditions on both sides of this Agreement (including Side 2 REV03). I understand that, by signing below, I will be bound by the terms and conditions of this Agreement, including but not limited to the Limitations
of Liability and Privacy Terms set forth on the reverse side. I agree that this Agreement may be signed, delivered, and retained in electronic form. Signature___________________________________________________________________________________ Date
(Must match subscriber name) MMDDYY Service Declined Please read “Service Declined” on Side 2 TO COMPLETE SYSTEM ACTIVATION, PLEASE PRESS THE I-BUTTON FOR YOUR ACQUAINTANCE CALL THIRD-PARTY CONTACTS (Optional-May be notified in the event
of an emergency) Name Name Relationship Relationship Day hone - - Day hone - - Evening Phone - - Evening Phone - - DEALER INFORMATION (REQUIRED) Dealer Name Dealer Code (REQUIRED Representative’s Phone - - Representative Representative’s
Fax - - Dealer: 1. Please fax original to the Response Center at 877-275-7761. 2. Once fax confirmation is received, give copy to client. P-2717-REV03 (Call the Response Center at 800-756-9018 with questions.) Side 1 of 2 

 This is a legal agreement the subscriber named on the front of this agreement (“you”),
Mercedes-Benz USA, LLC (“MBUSA”), and ATX Technologies, Inc. (“ATX”), governing the provision of Tele Aid Services to your Mercedes-Benz vehicle. Whether or not you have signed this agreement, by activating and using the Tele Aid
Services, you accept and agree to be bound by the terms and conditions of this agreement. 
  
 TERMS AND CONDITIONS 
  
 1.
Tele Aid Services. MBUSA will provide, through a response center operated by ATX, the mobile monitoring and support services (“Tele Aid Services”) included in the Service Plan you have selected, at the current published rates. A
description of the Tele Aid Services appears in the informational brochure available from your Mercedes-Benz dealer or from ATX upon request. MBUSA and ATX reserve the right, without prior notice, to add, change or delete services included in the
Tele Aid Services provided to you. ATX may also withhold Services, or may use the Services to locate the Mercedes-Benz vehicle, if ATX reasonably believes that you are not the lawful owner or lessee of the vehicle. 
  
 2. Service Limitations. The Tele Aid Services are provided by MBUSA,
through ATX, using a device and other hardware installed in your vehicle (“Tele Aid Unit”) which receives global positioning satellite (GPS) signals and communicates with the response center via wireless and landline communications
networks. The availability and use of Tele Aid Services are subject to many limitations, including the following: (a) Services are available only if you have activated your Tele Aid account with ATX; (b) services are available only if your vehicle
ignition is on, and your vehicle batter is charged and connected; (c) Services are available only within the 50 United States, Puerto Rico, and Canada, and only if you are within operating range of the designated wireless network; (d) Services may
be impaired by land-line and wireless communications problems caused by atmospheric or topographical conditions, busy cells, capacity limitations, equipment problems, equipment maintenance, and other factors and conditions; (e) Services may be
affected by inherent limitations of your vehicle’s electrical system and architecture, or if any of the components of your vehicle’s Tele Aid Unit have been damaged or are defective; (f) Services are not available if the GPS system is not
working or the signals are obstructed; (g) A small error built into the GPS system may impair ATX’s ability to determine your vehicle’s precise location; and (h) Services may be limited to geographic areas where map data and emergency
(911) contact information is available in ATX’s databases, which may be less than that which is otherwise generally available. Your Tele Aid system uses analog cellular telephone signals. If the supporting wireless carrier and/or its roaming
partners terminate or restrict analog service, the Tele Aid Services may not be available. UNDER THIS CIRCUMSTANCE, SOME OR ALL OF THE TELE AID SERVICES MAY BE SUSPENDED OR TERMINATED WITHOUT PRIOR NOTICE TO YOU AND WITHOUT ANY LIABILITY.

  
 3. Your Duties. You agree to: (a) be fully responsible
for the protection of your password; (b) use the emergency and roadside Tele Aid Services only for actual emergencies and roadside assistance needs; (c) follow the instructions for use of the Tele Aid Unit and the Tele Aid Services; (d) furnish all
contact and other information requested by ATX and notify ATX immediately of any change in the information or in the ownership of your vehicle; (e) properly maintain your vehicle and the Tele Aid Unit; (f) not use the Tele Aid Services in violation
of any laws or for any unlawful or abusive purpose; (g) not use the Tele Aid Services in any manner that could harm ATX, MBUSA or any other person; and (h) use the map, routing and traffic information and other content included in the Tele Aid
Services only for your own personal use and not resell, retransmit or modify the information and content. 
  
 4. Service Duration. The initial term of this agreement is one year, or the longer period you have selected in the Service Plan. This agreement
will automatically renew for successive one-year renewal terms unless you or ATX provides notice of cancellation to the other party at least 30 days before the notice to ATX or by calling ATX at the toll-free number on the front of this agreement.
You must provide your password to cancel service. ATX will endeavor to notify you prior to the beginning of each renewal period for the Basic Package. ATX will send written notice to you at least 45 days before the beginning of any renewal term if
ATX is changing the subscription fee or any of the Tele Aid Services included in your Service Plan. The foregoing notwithstanding, your receipt of notice, if any, shall not be a precondition to automatic renewal. If you fail to timely deliver a
cancellation notice, then your Tele Aid Services will continue and you will be charged for another year. 
  
 5. Subscription Fee. The subscription fee for the Service Plan you have selected is payable in advance of the initial term and any renewal term.
The subscription fee is not refundable. The fee for routing assistance is charged on a per-use basis and is payable monthly within 30 days of the invoice date. For any late payment you may be charged a $5.00 late fee. By providing your credit card
or bankcard number, you authorize ATX to charge your account for all fees, wireless charges, taxes and other amounts due under this agreement. This authorization will remain in effect until you notify ATX in writing of withdrawal of your
authorization. You authorize ATX to: (a) use third-party subcontractors to verify your credit card information; (b) to receive updated account information from the financial institution issuing your credit card; and (c) to review your credit history
and obtain credit reports to determine your credit worthiness. If ATX determines you are not credit worthy, ATX may refuse to extend credit to you, may refuse to provide Tele Aid Services, or may cancel this agreement. If the credit card or bankcard
number you have provided belongs to someone other than you, you represent and warrant that you have such person’s permission to use that number and you| agree to provide an alternate credit card or bankcard number to ATX in the event such third
person revokes their permission. 
  
 6. Taxes and Other
Charges. You are responsible for and agree to pay all sales, use and telecommunications taxes, and all other taxes, fees and charges imposed on you, ATX, MBUSA or the Tele Aid Unit manufacturer, in connection with the purchase and installation
of the Tele Aid unit and the provision and use of the Tele Aid Services. The taxes, fees and charges will be added to your bill. 
  
 7. Wireless Network Charges. Except as noted on the front of this agreement, you are responsible for and agree to pay all telecommunications costs,
including wireless access and airtime charges, associated with Tele Aid Services to your vehicle. The costs will be added to your bill. 
  
 8. Termination or Modification for Excessive Use. If ATX determines that your usage of the Tele Aid Services is so excessive that it interferes or
could interfere with ATX’s ability to provide timely, high-quality telematics services to its other subscribers, or if ATX determines that your usage constitutes a nuisance or is otherwise not consistent with the terms of this agreement, then
ATX may in its discretion suspend, modify or terminate the Tele Aid Services provided to you, without any advance notice. These rights are in addition to those in Section below titled “Default and Termination.” 
  
 9. Responsibility in Emergency Situations. When ATX receives an
“SOS” signal from your vehicle, ATX will attempt to determine if an emergency exists. If ATX believes an emergency exists, ATX will attempt to contact a public safety provider or answering point to request assistance. ATX will also attempt
to call one of your third-party emergency contacts. Neither ATX nor MBUSA guarantee that ATX will successfully contact the appropriate emergency agency or your third-party emergency contacts, or that emergency personnel will respond to the call or
locate your vehicle. Neither ATX nor MBUSA is responsible for any failure or delay in responding to an emergency or for the quality of service delivered, whether the failure is the fault of ATX, MBUSA or any third-party service provider. You
release ATX and MBUSA as well as all of the Third-Party Beneficiaries (as defined in Paragraph (3) and all their respective officers, directors and employees from all liabilities and losses (including physical injury or death) that you or others may
suffer in an emergency situation. 
  
 10. Special
Information Concerning Wireless Service. You do not have any right in the wireless phone number assigned to your Tele Aid Unit. ATX can change the number at any time. As a condition to providing wireless service, the wireless service carrier
requires that you agree to the following terms. You agree that you have no contractual relationship whatsoever with the wireless service carrier and that you are not a third-party beneficiary of any agreement between ATX or MBUSA and the carrier. IN
ADDITION, YOU EXPRESSLY AGREE THAT THE WIRELESS CARRIER HAS NO LEGAL, EQUITABLE, OR OTHER LIABILITY OF ANY KIND TO YOU AND THAT, REGARDLESS OF THE FORM OF THE ACTION, WHETHER FOR BREACH OF CONTRACT, WARRANTY, NEGLIGENCE, STRICT LIABILITY IN TORT OR
OTHERWISE; YOUR EXCLUSIVE REMEDY AND THE TOTAL LIABILITY OF WIRELESS CARRIER IN CONNECTION WITH THIS AGREEMENT, INCLUDING FAILURE OR DISRUPTION OF WIRELESS SERVICE, IS LIMITED TO PAYMENT OF DAMAGES IN AN AMOUNT NOT TO EXCEED THE AMOUNT PAID TO THE
WIRELESS SERVICE CARRIER FOR THE SERVICES DELIVERED TO YOU DURING THE TWO-MONTH PERIOD PRECEDING THE DATE YOUR CLAIM AROSE. 
  
 11. Default and Termination. If you fail to timely pay any amount due under this agreement, ATX and/or MBUSA may terminate this agreement upon 10
days written notice to you. If you breach any other term of this agreement, ATX and/or MBUSA may terminate this agreement upon 30 days written notice to you. These rights are in addition to any others ATX or MBUSA may have. If ATX or MBUSA brings an
action to enforce its rights against you, you agree to pay all reasonable costs of enforcement, including attorneys’ fees. IF ATX AND/OR MBUSA TERMINATES THIS AGREEMENT, YOU WILL NOTE BE ABLE TO ACCESS ANY OF THE TELE AID SERVICES, INCLUDING
EMERGENCY SERVICES, AND YOU WILL NOT BE ENTITLED TO A REFUND OR CREDIT. 
  
 12. Force Majeure. ATX and MBUSA will not be responsible for the failure to provide Tele Aid Services to you if caused by any of the following: any act or omission of any wireless carrier (including interruption of cellular service),
any emergency agency or any other third-party service or product provider; equipment failures or shortages; damage to the ATX response center, any land or wireless communications networks or the GPS system; acts of nature, labor strikes or war; or
any other act or event that is outside of the reasonable control of ATX and MBUSA. UNDER ANY OF THESE CIRCUMSTANCES, ATX AND/OR MBUSA MAY AT ITS OPTION SUSPEND OR TERMINATE ALL OR SOME OF THE TELE AID SERVICES OR TERMINATE THIS AGREEMENT WITHOUT
PRIOR NOTICE TO YOU AND WITHOUT ANY LIABILITY. MOREOVER, YOU WILL NOT BE ENTITLED TO A REFUND OR CREDIT. 
  
 13. Third-party Beneficiaries. The following parties are considered third-party beneficiaries under this agreement: parent and affiliate entities
of ATX and MBUSA; Mercedes-Benz distributors and dealers; and third-party service and product providers involved in delivering the Services (for example, providers of map data, traffic and routing information, and other content). The disclaimer of
warranties and limitations of liability extend to these third-party beneficiaries. To the extent any of these third- party beneficiaries impose further terms and conditions on providing services (for example, the end user terms covering navigation
and location data), by using the Tele Aid Services, you also agree to be bound by those additional terms and conditions. You can obtain a copy of these additional terms and conditions at www.teleaid.com or by contacting ATX at
MBcustomercare@atxtelematics.com or at the toll-free number set forth on the front of this agreement. 
  
 14. Disclaimer of Warranties. Your vehicle’s limited warranty covers only the Tele Aid Unit in your vehicle, and does not cover the Tele Aid
Services or the wireless service. EXCEPT FOR THE VEHICLES LIMITED WARRANTY FROM MBUSA, NEITHER ATX, MBUSA NOR ANY THIRD-PARTY BENEFICIARY MAKES ANY WARRANTY, EXPRESS OR IMPLIED, REGARDING THE SERVICES (INCLUDING ANY CONTENT OR OTHER INFORMATION
DELIVERED TO YOU AS PART OF THE SERVICES), THE WIRELESS SERVICE OR THE TELE AID UNIT, INCLUDING ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ALL WARRANTIES WITH RESPECT TO THE SERVICES, THE WIRELESS SERVICE OR THE UNIT ARE
EXPRESSLY DISCLAIMED. 
  
 7. Privacy and Subscriber Data.

  

	 	a.	You agree that in conjunction with the provision of emergency, security, roadside assistance and other Tele Aid Services, ATX may create an electronic or other record of your
vehicle’s location, direction, vehicle diagnostic data and other parameters, and of any incidents involving your vehicle. You agree that these records and your account information may be retained by ATX and furnished to MBUSA and its affiliates
and dealers and to third-party service providers. You consent to the use by us, our dealers and third-party service providers of these records and your account information for the purposes of providing current and new Tele Aid Services, maintaining
our relationship with you and administering your account. You also consent to our contacting you in your vehicle or at your address on file for the purpose of delivering telematics services to you and to discuss your account.

  

	 	b.	You understand that, for quality assurance and employee training purposes. ATX may monitor and record conversations between ATX’s response center specialists and your
vehicle’s occupants. Additionally, if stolen vehicle recovery is requested, ATX’s response center specialists may listen to and/or record conversations of the vehicle’s occupants without their knowledge in order to assist in
recovering the vehicle. YOU CONSENT TO SUCH MONITORING AND RECORDING AND YOU RELEASE ATX AND MBUSA FROM CLAIMS, LIABILITIES AND LOSSES THAT MAY RESULT FROM ANY SUCH MONITORED AND/OR RECORDED CONVERSATIONS. 

  

	 	c.	YOU CONSENT TO THE COLLECTION, USE AND DISCLOSURE OF INFORMATION AS DESCRIBED IN THE TELE AID PRIVACY STATEMENT, WHICH MAY CHANGE FROM TIME TO TIME. You can obtain a copy of Tele
Aid Privacy Statement at www.teleaid.com or by contacting ATX at MBcustomercare@atxtelematics.com or at the toll-free number set forth on the front of this agreement. 

  
 16. Security on Wireless Network. The Tele Aid Services employ wireless telephone networks that use radio channels to
transmit voice and data. Therefore, neither the privacy nor security of conversations or data over the wireless telephone networks can be guaranteed. 
  
 17. Privacy and Subscriber Data. 
  

	 	a.	You agree that in conjunction with the provision of emergency, security, roadside assistance and other Tele Aid Services, ATX may create an electronic or other record of your
vehicle’s location, direction, vehicle diagnostic data and other parameters, and of any incidents involving your vehicle. You agree that these records and your account information may be retained by ATX and furnished to MBUSA and its affiliates
and dealers and to third-party service providers. You consent to the use by us, our dealers and third-party service providers of these records and your account information for the purposes of providing current and new Tele Aid Services, maintaining
our relationship with you and administering your account. You also consent to our contacting you in your vehicle or at your address on file for the purpose of delivering telematics services to you and to discuss your account.

  

	 	b.	You understand that, for quality assurance and employee training purposes. ATX may monitor and record conversations between ATX’s response center specialists and your
vehicle’s occupants. Additionally, if stolen vehicle recovery is requested, ATX’s response center specialists may listen to and/or record conversations of the vehicle’s occupants without their knowledge in order to assist in
recovering the vehicle. YOU CONSENT TO SUCH MONITORING AND RECORDING AND YOU RELEASE ATX AND MBUSA FROM CLAIMS, LIABILITIES AND LOSSES THAT MAY RESULT FROM ANY SUCH MONITORED AND/OR RECORDED CONVERSATIONS. 

  

	 	c.	YOU CONSENT TO THE COLLECTION, USE AND DISCLOSURE OF INFORMATION AS DESCRIBED IN THE TELE AID PRIVACY STATEMENT, WHICH MAY CHANGE FROM TIME TO TIME. You can obtain a copy of Tele
Aid Privacy Statement at www.teleaid.com or by contacting ATX at MBcustomercare@atxtelematics.com or at the toll-free number set forth on the front of this agreement. 

  

	 	d.	ATX or MBUSA may be legally compelled to provide location data and other information obtained or obtainable through the Tele Aid system to law enforcement agencies. You release ATX
and MBUSA from any claim or liability based upon disclosure of information under those circumstances. 

  
 18. General Legal Matters. Notices must be given in writing unless the receiving party expressly permits verbal notice. Notices to you will be
deemed given if deposited in the U.S. mail, postage prepaid, addressed to you at the last known address as shown on the records of ATX. Notices to ATX shall be deemed given when received at P.O. Box 3524, Coppell, Texas 75019, Attn: Tele Aid
Customer Care. Notices to MBUSA shall be deemed given when received at P.O. Box 350, Montvale NJ 07645- 0350. We may assign this agreement in whole or in part without notifying you. If any portion of this agreement is held to be invalid or
unenforceable by a court, the balance of the agreement wil continue to be valid and enforceable. This agreement is governed by Texas law. This agreement, including disclaimer of warranties and limitations of liability, will be enforceable against
your heirs, successors and assigns. 
  
 19. Service
Declined. BY SELECTING THIS OPTION, YOU ACKNOWLEDGE THAT THE TELE AID SYSTEM WILL NOT BE ACTIVATED. YOU FURTHER ACKNOWLEDGE THAT NONE OF THE TELE AID SERVICES, INCLUDING AUTOMATIC COLLISION NOTIFICATION, WILL BE AVAILABLE TO YOU. 
  

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