Document:

Exhibit 4.6

                                BANTA CORPORATION

                              EQUITY INCENTIVE PLAN

                       NONSTATUTORY STOCK OPTION AGREEMENT

         THIS AGREEMENT, made and entered into as of this ____ day of _______,
20__, by and between BANTA CORPORATION, a Wisconsin corporation (the "Company"),
and _________________ (the "Optionee").

                              W I T N E S S E T H :

         WHEREAS, the Company has adopted the Banta Corporation Equity Incentive
Plan (the "Plan"), the terms of which, to the extent not stated herein, are
specifically incorporated by reference in this Agreement; and

         WHEREAS, one of the purposes of the Plan is to permit the granting of
options to purchase shares of the Company's Common Stock, $.10 par value (the
"Common Stock"), to certain key employees of the Company and its affiliates; and

         WHEREAS, the Optionee is now employed by the Company or an affiliate of
the Company in a key capacity, and the Company desires the Optionee to remain in
such employ, and to secure or increase his or her stock ownership in the Company
in order to increase his or her incentive and personal interest in the welfare
of the Company.

         NOW, THEREFORE, in consideration of the premises and of the covenants
and agreements herein set forth, the parties hereby mutually covenant and agree
as follows:

         1. Grant of Option. Subject to the terms and conditions of the Plan and
this Agreement, the Company grants to the Optionee an option (the "Option") to
purchase from the Company all or any part of the aggregate amount of ________
shares of Common Stock (the "Optioned Shares"). The Option is intended to
constitute a nonstatutory stock option and shall not be treated as an incentive
stock option within the meaning of Section 422 of the Internal Revenue Code of
1986, as amended.

         2. Option Price. The price to be paid for the Optioned Shares shall be
$_____ per share, which has been determined by the Compensation Committee of the
Board of Directors of the Company (the "Committee") to be not less than 100% of
the fair market value of such stock on the date of grant of the Option.

         3. Exercisability and Termination of Option. Except as provided herein,
the Option may be exercised only while the Optionee is an employee of the
Company or an affiliate of the Company and only if the Optionee has been
continuously so employed since the date of grant of the Option. The Option may
be exercised by the Optionee in whole, or in part from time to time, during the
period beginning ___________, 20__, and ending ____________, 20__, but (subject
to Paragraph 6) only in accordance with the following schedule:

<PAGE>

                                      Cumulative Percentage of Shares Subject to
                                         Option Which May be Purchased (which
        Elapsed Number of Years            number of shares shall be rounded
      After Date of this Agreement         down to the nearest whole number)
      ----------------------------         ---------------------------------

           Less than One Year                              0%

                One Year                                 33-1/3%

               Two Years                                 66-2/3%

              Three Years                                 100%

         4. Manner of Exercise and Payment. Subject to the provisions of
Paragraph 3 hereof, the Option may be exercised only by written notice to the
Company, served upon the Secretary of the Company at its office at Menasha,
Wisconsin, specifying the number of shares in respect to which the Option is
being exercised. Subject to the provisions of this Agreement, the notice of
exercise must be accompanied by full payment of the option price of the shares
being purchased (i) in cash or by certified check or bank draft; (ii) by
tendering previously acquired shares of Common Stock (valued at their "fair
market value" as determined in the manner provided below); or (iii) by any
combination of the means of payment set forth in subparagraphs (i) and (ii). For
purposes of this Paragraph 4, the "fair market value" of a share of Common Stock
shall be equal to the closing price per share for the Common Stock on the New
York Stock Exchange on the trading date next preceding the date of exercise, or,
if no trading occurred on the trading date next preceding the exercise date,
then the "fair market value" per share of Common Stock shall be determined with
reference to the next preceding date on which the Common Stock was traded. For
purposes of subparagraphs (ii) and (iii) above, the term "previously acquired
shares of Common Stock" shall only include Common Stock owned by the Optionee
prior to the exercise of the Option and shall not include shares of Common Stock
which are being acquired pursuant to the exercise of the Option. No shares shall
be issued until full payment therefor has been made.

         5. Nontransferability of the Option. The Option shall not be
assignable, alienable, saleable or transferable by the Optionee other than by
will or the laws of descent and distribution; provided, however, that the
Optionee shall be entitled, in the manner provided in Paragraph 9 hereof, to
designate a beneficiary to exercise his or her rights, and to receive any shares
of Common Stock issuable, with respect to the Option upon the death of the
Optionee. The Option may be exercised during the lifetime of the Optionee only
by the Optionee or, if permitted by applicable law, the Optionee's guardian or
legal representative.

         6. Exercisability After Termination of Employment.

         (a) Death or Disability; Retirement. In the event the Optionee dies
while he or she is in the employ of the Company or any affiliate or if his or
her employment is terminated by reason of his or her disability, the Option, to
the extent not theretofore exercised, may be exercised in full as follows: (i)
by the legal representative of the Optionee (who for purposes of this Agreement
may be the Optionee's beneficiary as designated pursuant to Paragraph 9) at any
time within twelve months after the date of the Optionee's death while in the
employ of the Company or

                                      -2-
<PAGE>

any affiliate; or (ii) by the Optionee or his or her legal representative or
guardian at any time within twelve months after the termination of the
Optionee's employment by reason of disability, but in either case in no event
later than ten years after the date of grant of the Option. In the event the
Optionee's employment is terminated by reason of his or her retirement (with the
consent of the Company) after reaching age 57 but before reaching age 62, the
Option, to the extent not theretofore exercised but then permitted under the
percentage limitations of Paragraph 3 hereof, may be exercised by the Optionee
or by his or her legal representative or guardian at any time within twelve
months after termination of the Optionee's employment by reason of retirement,
but in no event later than ten years after the date of grant of the Option. In
the event the Optionee's employment is terminated by reason of his or her
retirement (with the consent of the Company) after reaching age 62 but before
reaching age 65, the Option, to the extent not theretofore exercised but
permitted under the percentage limitations of Paragraph 3 hereof as though the
Optionee had, as of his or her retirement date, actually been employed by the
Company for twelve months beyond such retirement date, may be exercised by the
Optionee or by his or her legal representative or guardian at any time within
twelve months after termination of the Optionee's employment by reason of
retirement, but in no event later than ten years after the date of grant of the
Option. In the event the Optionee's employment is terminated by reason of his or
her retirement after reaching age 65, the Option, to the extent not theretofore
exercised, may be exercised in full by the Optionee or his or her legal
representative or guardian at any time within three years of the termination of
the Optionee's employment by reason of retirement, but in no event later than
ten years after the date of grant of the Option.

         (b) Other. In the event that the Optionee is discharged or leaves the
employ of the Company and its affiliates for any reason (other than the death or
disability of the Optionee or the retirement of the Optionee as contemplated by
Paragraph 6(a) above), the Option, to the extent not theretofore exercised but
then permitted under the percentage limitations of Paragraph 3 hereof, may be
exercised by the Optionee or by his or her legal representative or guardian at
any time within three months after the date of termination of employment upon
the tender to the Company, in cash or its equivalent, of the full purchase
price, but in no event later than ten years after the date of grant of the
Option.

         7. Tax Withholding. The Company may deduct and withhold from any cash
otherwise payable to the Optionee (whether payable as salary, bonus or other
compensation) such amount as may be required for the purpose of satisfying the
Company's obligation to withhold Federal, state or local taxes. Further, in the
event the amount so withheld is insufficient for such purpose, the Company may
require that the Optionee pay to the Company upon its demand or otherwise make
arrangements satisfactory to the Company for payment of such amount as may be
requested by the Company in order to satisfy its obligation to withhold any such
taxes.

         The Optionee shall be permitted to satisfy the Company's tax
withholding requirements by making a written election (in accordance with such
rules and regulations and in such form as the Committee may determine) to have
the Company withhold shares of Common Stock otherwise issuable to the Optionee
(the "Withholding Election") having a fair market value on the date income is
recognized (the "Tax Date") pursuant to the exercise of the Option equal to the
minimum amount required to be withheld. If the number of shares of Common Stock
withheld to satisfy withholding tax requirements shall include a fractional
share, the number of shares withheld shall be reduced to the next lower whole
number and the Optionee shall deliver cash in lieu of such

                                      -3-
<PAGE>

fractional share, or otherwise make arrangements satisfactory to the Company for
payment of such amount. A Withholding Election must be received by the Secretary
of the Company on or prior to the Tax Date.

         8. Capital Adjustments Affecting the Common Stock. The number of
Optioned Shares subject hereto and the related per share exercise price shall be
subject to adjustment in accordance with Section 4(b) of the Plan.

         9. Designation of Beneficiary. (a) The person whose name appears on the
signature page hereof after the caption "Beneficiary" or any successor
designated by the Optionee in accordance herewith (the person who is the
Optionee's beneficiary at the time of his or her death is herein referred to as
the "Beneficiary") shall be entitled to exercise the Option, to the extent it is
exercisable, after the death of the Optionee. The Optionee may from time to time
revoke or change his or her beneficiary without the consent of any prior
beneficiary by filing a new designation with the Committee. The last such
designation received by the Committee shall be controlling; provided, however,
that no designation, or change or revocation thereof, shall be effective unless
received by the Committee prior to the Optionee's death, and in no event shall
any designation be effective as of a date prior to such receipt.

         (b) If no such Beneficiary designation is in effect at the time of the
Optionee's death, or if no designated Beneficiary survives the Optionee or if
such designation conflicts with law, the Optionee's estate acting through his or
her legal representative shall be entitled to exercise the Option, to the extent
it is exercisable after the death of the Optionee. If the Committee is in doubt
as to the right of any person to exercise the Option, the Company may refuse to
recognize such exercise, without liability for any interest or dividends on the
Optioned Shares, until the Committee determines the person entitled to exercise
the Option, or the Company may apply to any court of appropriate jurisdiction
and such application shall be a complete discharge of the liability of the
Company therefor.

         10. Transfer Restriction. The shares to be acquired upon exercise of
the Option may not be sold or offered for sale except pursuant to an effective
registration statement under the Securities Act of 1933, as amended, or in a
transaction which, in the opinion of counsel for the Company, is exempt from the
registration provisions of said Act.

         11. Status of Optionee. The Optionee shall not be deemed for any
purposes to be a shareholder of the Company with respect to any of the Optioned
Shares except to the extent that the Option shall have been exercised with
respect thereto, the shares shall have been fully paid, and a stock certificate
issued therefor. Neither the Plan nor the Option shall confer upon the Optionee
any right to continue in the employ of the Company, nor to interfere in any way
with the right of the Company to terminate the employment of the Optionee at any
time.

         12. Powers of the Company Not Affected. The existence of the Option
shall not affect in any way the right or power of the Company or its
shareholders to make or authorize any or all adjustments, recapitalizations,
reorganizations or other changes in the Company's capital structure or its
business, or any merger or consolidation of the Company, or any issuance of
bonds, debentures, preferred or prior preference stock ahead of or affecting the
Common Stock or the rights thereof, or dissolution or liquidation of the
Company, or any sale or transfer of all or any part of the

                                      -4-
<PAGE>

Company's assets or business or any other corporate act or proceeding, whether
of a similar character or otherwise.

         13. Interpretation by Committee. As a condition of the granting of the
Option, the Optionee agrees, for himself or herself and his or her legal
representatives or guardians, that this Agreement shall be interpreted by the
Committee and that any interpretation by the Committee of the terms of this
Agreement and any determination made by the Committee pursuant to this Agreement
shall be final, binding and conclusive.

         IN WITNESS WHEREOF, the Company has caused this instrument to be
executed by its duly authorized officers and its corporate seal to be hereunto
affixed, and the Optionee has hereunto affixed his or her hand and seal as of
the day and year first above written.

                                       BANTA CORPORATION

                                       By:
                                           -------------------------------------
                                           Donald D. Belcher
                                           Chairman of the Board and Chief
                                              Executive Officer

[CORPORATE SEAL]
                                       Attest:
                                                --------------------------------
                                                Ronald D. Kneezel, Secretary

                                                                          (SEAL)
                                       -----------------------------------------
                                       Optionee

                                       Beneficiary:
                                                    ----------------------------
                                       Address of Beneficiary:
                                                               -----------------

                                       Beneficiary's Tax Identification
                                       No.:
                                           -------------------------------------

                                      -5-<PAGE>

                                                                    EXHIBIT 10.1

                               VOTING AGREEMENT

     Voting Agreement, dated as of August 10, 2001 (this "Agreement"), between
Buy.com Inc., a Delaware corporation (the "Company"), and Softbank America Inc.,
Softbank Ventures Inc., Softbank Content Funds LP, Softbank Technology Ventures
IV LP, Softbank Technology Advisors Fund LP, Softbank Capital Partners LP,
Softbank Capital Advisors Fund LP, Softbank Technology Ventures V LP, Softbank
Technology Advisors Fund V LP, Softbank Technology Entrepreneurs Fund V LP and
Softbank Capital LP (each a "Holder" and collectively, the "Holders").

                                  WITNESSETH:

     Whereas, the Company, Scott A. Blum, SB Acquisition, Inc. a Delaware
corporation ("SB") and SB Merger Sub, Inc., a Delaware corporation and a wholly
owned subsidiary of SB ("Merger Sub"), propose to enter into an Agreement and
Plan of Merger to be dated as of the date hereof (the "Merger Agreement;"
capitalized terms used herein and not otherwise defined shall have the meanings
ascribed to them in the Merger Agreement), pursuant to which Merger Sub will be
merged with and into the Company (the "Merger"); and

     Whereas, each Holder, individually or as trustee or custodian, is the
beneficial owner of the number and class of shares of the Company's Common Stock
(including rights to acquire the Company's Common Stock) set forth opposite such
Holder's name on Schedule I to this Agreement (such shares, along with all other
shares of capital stock of the Company acquired by each Holder subsequent to the
date hereof, are referred to herein collectively as the "Subject Shares"); and

     Whereas, as a condition of its entering into the Merger Agreement, the
Company has requested that the Holders agree, and the Holders have agreed, among
other things, to vote the Subject Shares and to grant the Company an irrevocable
proxy to vote the Subject Shares with respect to the Merger Agreement and the
Merger upon the terms and subject to the conditions set forth herein.

     Now, Therefore, in consideration of the premises and the mutual
representations, agreements and covenants hereinafter set forth, and intending
to be legally bound hereby, the parties hereto hereby agree as follows:

     1.   Agreement to Vote Shares.

          (a)  Each Holder agrees that, prior to the Expiration Date (as defined
in Section 7), at every annual or special meeting of the stockholders of the
Company and at every continuation or adjournment thereof, and on every action or
approval by written consent of the stockholders of the Company in lieu of any
such meeting, in which in either case the Merger Agreement and/or the Merger are
being considered or voted on, if the Affirmative Vote of a Majority of the
Public Shares votes in favor of the approval and adoption of the Merger
Agreement and approval of the Merger then, each Holder shall cause its Subject
Shares to be
<PAGE>

voted in favor of the approval and adoption of the Merger Agreement and approval
of the Merger. The Holder may freely vote the Subject Shares on all other
matters. For purposes of this Agreement, (i) the term "Public Shares" shall mean
all outstanding shares of Common Stock of the Company other than (A) shares
beneficially owned by the Holders or their affiliates or any "group" of which
any Holder is a member (as such term is defined in Section 13D of the Securities
Exchange Act of 1934, as amended) or (B) all of those shares subject to that
certain Voting Trust Agreement dated as of October 26, 1999 by and among Scott
A. Blum and the other parties thereto, and all of those shares that are required
to be subject thereto pursuant to the terms of such Voting Trust Agreement and
(ii) the term "Affirmative Vote of a Majority of the Public Shares" shall mean
the affirmative vote of the holders of a majority of the Public Shares
outstanding, provided, that, in order to determine whether the affirmative vote
of the holders of a majority of the Public Shares has been cast, Public Shares
that are not voted or that are considered broker non-votes shall not be counted.

          (b)  If the matters listed in Section 1(a) do not receive the
Affirmative Vote of a Majority of the Public Shares, then each Holder shall be
entitled to freely vote such Holder's shares on such matters and all other
matters.

          (c)  Prior to the Expiration Date, the Holder shall not enter into any
agreement or understanding with any Person to vote or give instructions in any
manner inconsistent with the preceding paragraph (a).

          (d)  No person executing this Agreement who is or becomes during the
term hereof a director of the Company, or any successor thereof, makes any
agreement or understanding herein in his or her capacity as such director. Each
Holder signs solely in his or her capacity as the owner of the Subject Shares.

     2.   Irrevocable Proxy. Concurrently with the execution of this Agreement,
each Holder is delivering to the Company a proxy with respect to the Subject
Shares in the form attached hereto as Exhibit A, which shall be irrevocable to
the full extent permitted by law.

     3.   Representations and Warranties of the Holder. Each Holder hereby
represents and warrants to the Company, severally and not jointly, that:

          (a)  this Agreement has been duly executed and delivered by such
Holder and is the legal, valid and binding obligation of such Holder;

          (b)  no consent of any Governmental Entity, beneficiary, co-trustee or
other Person is necessary for the execution, delivery and performance of this
Agreement by the Holder;

          (c)  such Holder owns the Subject Shares free and clear of any
Encumbrance other than this Agreement and does not own, directly or indirectly,
any other shares of the Company's Common Stock or any option, warrant or other
right to acquire any shares of the Company's Common Stock, other than those set
forth on Schedule I;

          (d)  such Holder has the present power and right to vote all of the
Subject Shares; and

                                       2
<PAGE>

          (e)  except as provided herein, such Holder has not (i) granted any
power-of-attorney or other authorization or interest with respect to any of the
Subject Shares, (ii) deposited any of the Subject Shares into a voting trust, or
(iii) entered into any voting agreement or other arrangement with respect to any
of the Subject Shares.

     4.   Representations and Warranties of the Company.  The Company hereby
represents and warrants to each of the Holders that:

          (a)  this Agreement has been duly executed and delivered by the
Company, and is the legal, valid and binding obligation of the Company; and

          (b)  no consent of any Governmental Entity, beneficiary, co-trustee or
other Person is necessary for the execution, delivery and performance of this
Agreement by the Company.

     5.   Covenants of the Holders. Each Holder hereby agrees and covenants
that:

          (a)  during the period between the date hereof and the Expiration
Date, any shares of capital stock of the Company (including, without limitation,
the Company's Common Stock) that any Holder purchases or with respect to which
such Holder otherwise acquires beneficial ownership (including by reason of
stock dividends, split-ups, recapitalizations, combinations, exchanges of shares
or the like) shall be considered Subject Shares and subject to each of the terms
and conditions of this Agreement;

          (b)  during the period from the date of this Agreement and continuing
until the Expiration Date, the undersigned will not sell, transfer, pledge or
otherwise dispose of any of the Subject Shares or any interest therein
(including the granting of a proxy to any person) or agree to sell, transfer,
pledge or otherwise dispose of any Subject Shares or any interest therein,
unless such buyer, transferee, pledgee or other party agrees to be bound by all
of the terms of this Agreement and executes a counterpart of this Agreement and
a proxy in the form of Exhibit A.

          (c)  during the period between the date hereof and the Expiration
Date, each Holder agrees that (i) it will not deposit the Subject Shares in a
voting trust; and (ii) will not grant a proxy or enter into a voting agreement
or similar agreement with respect to any of the Subject Shares; and

          (d)  promptly after the request of the Company, each Holder shall
cause each certificate of such Holder evidencing the Subject Shares to bear a
legend in substantially the following form:

     THE SHARES REPRESENTED BY THIS CERTIFICATE MAY NOT BE SOLD,
     EXCHANGED OR OTHERWISE TRANSFERRED OR DISPOSED OF EXCEPT IN
     ACCORDANCE WITH THE TERMS AND CONDITIONS OF THE VOTING
     AGREEMENT DATED AUGUST__, 2001, AS IT MAY BE AMENDED, EXECUTED
     BY THE REGISTERED HOLDER OF THIS CERTIFICATE, A COPY OF WHICH
     IS ON FILE AT THE PRINCIPAL EXECUTIVE OFFICES OF THE ISSUER.

                                       3
<PAGE>

     6.   Termination. This Agreement shall terminate on the earliest of (a) the
Effective Time, (b) the date on which the Merger Agreement is validly terminated
and (c) December 31, 2001 (such earliest date being referred to herein as the
"Expiration Date").

     7.   Notices. All notices, requests, claims, demands and other
communications hereunder shall be in writing and shall be given (and shall be
deemed to have been duly given upon receipt) by delivery in person, telecopy or
by registered or certified mail (postage prepaid, return receipt requested) or
by overnight courier to the respective parties at the following addresses (or at
such other address for a party as shall be specified in a notice given in
accordance with this Section 7):

          if to the Company:

          Buy.com Inc.
          85 Enterprise
          Aliso Viejo, CA  92656
          Facsimile (949) 823-6994
          Attention:  Keven F. Baxter, Esq.

          with a copy to:

          Cooley Godward LLP
          4365 Executive Drive, Suite 1100
          San Diego, CA  92121
          Attn:  Frederick T. Muto, Esq.
          Fax:  (858) 453-3555

          if to the Holder:

          _________________________
          _________________________
          _________________________
          Attn: ___________________
          Fax: ____________________

          with a copy to:

          _________________________
          _________________________
          _________________________
          Attn: ___________________
          Fax: ____________________

                                       4
<PAGE>

     8.   Amendments; No Waivers.

          (a)  Any provision of this Agreement may be amended or waived prior to
the Expiration Date if, and only if, such amendment or waiver is in writing and
signed, in the case of an amendment, by the Company and each of the Holders or
in the case of a waiver, by the party against whom the waiver is to be
effective.

          (b)  No failure or delay by any party in exercising any right, power
or privilege hereunder shall operate as a waiver thereof nor shall any single or
partial exercise thereof preclude any other or further exercise thereof or the
exercise of any other right, power or privilege. The rights and remedies herein
provided shall be cumulative and not exclusive of any rights or remedies
provided by law.

     9.   Expenses. All costs and expenses incurred in connection with this
Agreement shall be paid by the party incurring such cost or expense.

     10.  Successors and Assigns. The provisions of this Agreement shall be
binding upon and inure to the benefit of the parties hereto and their respective
successors and assigns; provided, that no party may assign, delegate or
otherwise transfer any of its rights or obligations under this Agreement without
the prior written consent of the other party hereto.

     11.  Non-Survival of Representations and Warranties.  All representations,
warranties and agreements made by the Holders and The Company in this Agreement
shall promptly terminate upon the Expiration Date.

     12.  Parties in Interest. Nothing in this Agreement is intended to provide
any rights or remedies to any Person other than the parties hereto.

     13.  Counterparts. This Agreement may be executed in one or more
counterparts, and by the different parties hereto in separate counterparts, each
of which when executed shall be deemed an original, but all of which taken
together shall constitute one and the same agreement.

     14.  Governing Law.  This Agreement shall be governed by and construed in
accordance with the laws of the State of Delaware governing agreements made
wholly within the State of Delaware, without reference to the principles of
conflict of laws.  Any legal action or other legal proceeding relating to this
Voting Agreement or the Proxy or the enforcement of any provision of this Voting
Agreement or the Proxy shall be brought or otherwise commenced in any state or
federal court located in the County of San Diego, California.

     15.  Jury Trial Waiver. EACH PARTY HERETO HEREBY WAIVES ALL RIGHTS TO TRIAL
BY JURY IN ANY ACTION OR PROCEEDING INSTITUTED BY EITHER OF THEM AGAINST THE
OTHER WHICH PERTAINS DIRECTLY OR INDIRECTLY TO THIS AGREEMENT.

     16.  Specific Performance. The parties hereto agree that irreparable damage
would occur in the event any provision of this Agreement was not performed in
accordance with the terms hereof and that, in addition to any remedy to which
they are entitled at law or in equity, the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement

                                       5
<PAGE>

and to enforce specifically the terms and provisions of this Agreement without
the need to post a bond or prove special damages.

     17.  Interpretation.  The descriptive headings contained in this Agreement
are included for convenience of reference only and shall not affect in any way
the meaning or interpretation of this Agreement. When a reference is made in
this Agreement to a Section, such reference shall be to a Section of this
Agreement unless otherwise indicated. Whenever the words "include," "includes"
or "including" are used in this Agreement they shall be deemed to be followed by
the words "without limitation."

     18.  Entire Agreement.  This Agreement and the related irrevocable proxy
constitutes the entire agreement between the parties with respect to the subject
matter hereof and supersedes all prior written and oral and all contemporaneous
agreements and understandings with respect to the subject matter hereof.  Each
party acknowledges and agrees that no other party hereto makes any
representations or warranties, whether express or implied, other than the
express representations and warranties contained herein.

     19.  Severability.  If any term or other provision of this Agreement is
determined to be invalid, illegal or incapable of being enforced by any rule of
law, or public policy, all other conditions and provisions of this Agreement
shall nevertheless remain in full force and effect so long as the economic or
legal substance of the transactions contemplated herein is not affected in any
manner materially adverse to any party hereto.  Upon such determination that any
term or other provision is invalid, illegal or incapable of being enforced, the
parties hereto shall negotiate in good faith to modify this Agreement so as to
effect the original intent of the parties as closely as possible in a mutually
acceptable manner.

                 [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                       6
<PAGE>

     In Witness Whereof, the parties hereto have executed and delivered this
Agreement, or caused this Agreement to be duly executed and delivered by their
respective authorized officers, as of the day and year first above written.

Buy.com Inc.

By:  ____________________________
Name: ___________________________
Title: __________________________

                                        THE HOLDERS:

                                        SoftBank America Inc.,
                                        a Delaware corporation

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Ventures Inc.,
                                        a ___________ corporation

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Content Funds LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                       7
<PAGE>

                                        SoftBank Technology Ventures IV LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Technology Advisors Fund LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Capital Partners LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Capital Advisors Fund LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                       8
<PAGE>

                                        SoftBank Technology Ventures V LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Technology Advisors Fund V LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Technology Entrepreneurs Fund
                                        V LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                        SoftBank Capital LP,
                                        a Delaware limited partnership

                                        By: ________________________________

                                        Name: ______________________________

                                        Its: _______________________________

                                       9
<PAGE>

                                  SCHEDULE I

                                                     Number of Subject Shares;
                  Holder                              Options, Warrants, Etc.
---------------------------------------------     ------------------------------

SoftBank America Inc.                                       10,741,324
SoftBank Ventures Inc.                                       2,091,356
SoftBank Content Funds LP                                    3,137,025
SoftBank Technology Ventures IV LP                          12,980,426
SoftBank Technology Advisors Fund LP                           248,706
SoftBank Capital Partners LP                                 4,111,073
SoftBank Capital Advisors Fund LP                              118,257
SoftBank Technology Ventures V LP                              792,158
SoftBank Technology Advisors Fund V LP                          21,576
SoftBank Technology Entrepreneurs Fund V LP                     12,979
SoftBank Capital LP                                          4,040,401

                                       10
<PAGE>

                                                                       EXHIBIT A

                               IRREVOCABLE PROXY

     The undersigned stockholder of Buy.com Inc., a Delaware corporation (the
"Company"), hereby irrevocably (to the full extent permitted by law) appoints
and constitutes the Company, and James Roszak and Keven Baxter of the Company in
their respective capacities as officers of the Company, and any individuals who
shall hereafter succeed to such offices, and the Company, and each of them, the
attorneys and proxies of the undersigned with full power of substitution and
resubstitution, to the full extent of the undersigned's rights with respect to
the shares of the Company's Common Stock (as described in the Voting Agreement,
dated as of August __, 2001 (the "Voting Agreement")) beneficially owned by the
undersigned, which shares are listed on the final page of this Irrevocable
Proxy, and any and all other shares or securities issued or issuable in respect
thereof on or after the date hereof or which the undersigned may acquire after
the date hereof (collectively, the "Shares"), until such time as the Voting
Agreement shall be terminated in accordance with its terms.  Upon the execution
hereof, all prior proxies given by the undersigned with respect to the Shares
and any and all other shares or securities issued or issuable in respect thereof
on or after the date hereof are hereby revoked and no subsequent proxies shall
be given.

     This proxy is irrevocable (to the full extent permitted by law), shall be
deemed to be coupled with an interest, and is granted in connection with the
Voting Agreement and in consideration of the Company entering into the Merger
Agreement (as defined in the Voting Agreement).  This proxy shall terminate on
the Expiration Date (as defined in the Voting Agreement).

     The attorneys and proxies named above shall be empowered at any time prior
to termination of the Voting Agreement to exercise all voting and other rights
(including, without limitation, the power to execute and deliver written
consents with respect to the Shares) only to the extent expressly provided in
the Voting Agreement.

     Any obligation of the undersigned hereunder shall be binding upon the
heirs, legal representatives and permitted successors and assigns of the
undersigned.

     If any term or other provision of this proxy is determined to be invalid,
illegal or incapable of being enforced by any rule of law, or public policy, all
other conditions and provisions of this proxy shall nevertheless remain in full
force and effect so long as the economic or legal substance of the transactions
contemplated herein is not affected in any manner materially adverse to any
party hereto.  Upon such determination that any term or other provision is
invalid, illegal or incapable of being enforced, the parties hereto shall
negotiate in good faith to modify this proxy so as to effect the original intent
of the parties as closely as possible in a mutually acceptable manner.

     This proxy is irrevocable.

11
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     This proxy may not be assigned without the consent of the undersigned
stockholder, and any such purported assignment shall be void.

Dated:  August __, 2001

     Signature of Holder: _____________________________________
     Print name of Holder: ____________________________________

Shares beneficially owned:  __________  shares of the Company's Common Stock

                                      12

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