Document:

exv10w1

 

A.R. GINN, JR

CHAIRMAN OF THE BOARD

January 27, 2005

Ms. Frances R. Powell

590 Magnolia Circle

Houston, TX 77024

Dear Frances:

NCI Building Systems, Inc., herein referred to as NCI, is pleased to offer you the position of
Chief Financial Officer and Treasurer with NCI. We would like you to commence your new position
on Monday, February 14, 2005. In this position you will be reporting directly to the Chief
Executive Officer. As CFO and Treasurer you will be responsible for all accounting personnel,
generating financial data and analysis (including M&A and dispositions), treasury functions (with
the exception of the credit function which reports to the Executive Vice President of
Administration), investor relations—working closely with NCI’s President and satisfying all
regulatory agencies including the SEC, Sarbanes Oxley requirements, federal, state and local tax
matters. In addition, you will coordinate the Internal Audit function as directed by the Chairman
of the Audit Committee. Finally, you will be responsible for the process of generating board
presentations and annual reports.

As an officer of NCI, you will be subject to, among others, the reporting requirements of Section
16 of the Securities Exchange Act of 1934, as amended from time to time. If you need any
additional information regarding your obligations and duties as an officer of a publicly traded
company under federal securities laws and the rules and regulations of the New York Stock Exchange,
please do not hesitate to let me know and I will arrange for you to discuss these matters with
NCI’s outside legal counsel.

	 	 	 
	Base Salary:
	 	$250,000 annually, paid bi-weekly at a rate of $9,615.39. Performance reviews are in
December, with salary adjustments based on merit and/or cost-of-living effective January 1
each year, beginning 2006.

	 
	 	 

	Signing Option Grant:    
	 	25,000 option shares priced on the close of business on the day before
employment date.

	 
	 	 

	 	 	5,000 restricted shares which shall vest over four years.

10943 N. Sam Houston Parkway W. • Houston, Texas 77064

P.O. Box 692055 • Houston, Texas 77269-2055 • Telephone: (281) 897-7788 • Fax: (281) 477-9670

 

 

Ms. Frances R. Powell

Page 2 of 3

January 27, 2005

	 	 	 
	Bonus:
	 	Category 1B, Seventy-five percent (unlimited) based
on the matrix bonus pool (a copy is attached) up to a
corporate maximum payout limit of fifteen percent of
adjusted annual year-end EBITDA. The matrix is
calculated as a return on adjusted operating assets,
greater than fifteen percent hurdle and growth in
EPS.

	 
	 	 

	Semi-annual options:  
	 	Category SE2, $75,000.00 every six months divided by
the share price on the close of business the day
prior to the grant. Alternatively, you may choose to
receive restricted shares equal to 50 percent of the
award ($37,500.00) every six months. Grant dates are
June 15 and December 15 of each year.

 

Option shares and restricted shares vest at 25% per
year. Term for exercising options is 10 years.

 

Although the option plan has been in effect for
several years, it can be terminated or suspended at
any time by the Board of Directors.

	 
	 	 

	Holidays:
	 	11

	 
	 	 

	Vacation:
	 	Three weeks vacation per year after completing one
year service. NCI’s policy grants four weeks after
fifteen years.

	 
	 	 

	401k:
	 	Quarterly entry dates after 6 months continuous service. Guaranteed match up to 4% if you
are contributing 6%. 5% if you contribute 6% and ROA is between 20 and 24.999%. 6% if you
contribute 6% and ROA is above 25%.

	 
	 	 

	Sick pay:
	 	3 days after year 1

5 days after years 2 thru 5

Maximum 6 days (can accrue until retirement)

	 
	 	 

	Bereavement leave:
	 	3 days for immediate family

	 
	 	 

	Group medical:
	 	United Health Care — PPO or HMO. Approximately
thirty percent employee paid. Employee plus family
is $145.00 per month for HMO (estimated amount).

	 
	 	 

	Life insurance:
	 	Company paid for the first $40,000 coverage with
$5,000 coverage for each dependent. Up to three
times your salary with no pre-qualification to a
maximum of $300,000. Cost to employee is $55.38
bi-weekly for $250,000 coverage, age 50 to 54
(estimated amount).

10943 N. Sam Houston Parkway W. • Houston, Texas 77064

P.O. Box 692055 • Houston, Texas 77269-2055 • Telephone: (281) 897-7788 • Fax: (281) 477-9670

 

 

Ms. Frances R. Powell

Page 3 of 3

January 27, 2005

	 	 	 
	Short-term disability:  
	 	Sixty percent of base salary paid as weekly
benefit. Employee paid, based on age, cost to
employee $22.00 per month (estimated amount).
Maximum insurance benefit is $1,000.00 per week.
The Company pays the difference between $1,000.00
and sixty percent of senior executive base salary
for a maximum of one year (as described in 509:1
Supplemental Salary Continuance).

	 
	 	 

	Long-term disability:
	 	Sixty percent of base salary paid as a monthly
benefit to a max benefit of $7,500 per month. The
Company Salary Continuation Plan, as detailed in
the NCI Group LP Employee Manual, provides the
difference between the amount of the disability
payment and sixty percent of the employee’s base
salary for a period of one year.

	 
	 	 

	Vision & Dental:
	 	Employee paid (information available upon request).

As an employee of NCI, you will be provided a copy of the employee manual and insurance booklets,
which outline our personnel policies and benefits program. After reading this manual we ask that
you sign and return the receipt and acknowledgement forms found on pages 3 and 4 of the manual.

Employment and compensation at NCI is “at will” which means that no employment contract exists and
either you or the company can terminate the employment at any time.

This employment offer is conditioned upon the satisfactory completion of a criminal background
check and a negative drug screen.

Attached is the Summary of Benefits that outlines our complete benefits package and their
respective costs. Please contact Donnie Humphries or Rick Morrow in Human Resources at
(281)897-7502 if you have any questions regarding the benefits.

We are pleased to extend this conditional offer of employment. We welcome you to our family of
dedicated employees and hope that this employment relationship will be mutually beneficial and
rewarding.

If there are any questions that are unanswered or not covered, please feel free to contact me.

	 	 	 
	Regards,

	 	Accepted:
	/s/ A.R. Ginn
	 	 
	 
A. R. Ginn

	 	/s/ Frances R. Powell
	

	 	 
	Chairman & Chief Executive Officer

	 	Frances R. Powell

10943 N. Sam Houston Parkway W. • Houston, Texas 77064

P.O. Box 692055 • Houston, Texas 77269-2055 • Telephone: (281) 897-7788 • Fax: (281) 477-9670<PAGE>

                                                                    Exhibit 10.1

                                ESCROW AGREEMENT

      This Escrow Agreement (this "Agreement") dated as of _________, 2005, is
made by and among WebSideStory, Inc., a Delaware corporation ("Parent"), Charles
M. Linehan, an individual, in his capacity as the representative (the "Holder
Representative") of all of the shareholders (each, a "Shareholder" and
collectively, the "Shareholders") of Avivo Corporation, a California corporation
(the "Company"), and U.S. Stock Transfer Corporation, as Depository Agent (the
"Depository Agent").

                                    RECITALS

      WHEREAS, pursuant to an Agreement and Plan of Merger made and entered into
as of February 8, 2005 by and among Parent, WSSI Acquisition Company, a
California corporation and a direct, wholly owned subsidiary of Parent ("Merger
Sub"), the Company and the Holder Representative (as it may be amended from time
to time pursuant to the terms thereof, the "Merger Agreement"), at the Effective
Time, Merger Sub will be merged with and into the Company, after which the
Company will be merged with and into a wholly-owned subsidiary of Parent, in a
two-step merger in accordance with the terms of the Merger Agreement.

      WHEREAS, Section 3.5 of the Merger Agreement provides that in order to
satisfy any claims for indemnification made by Parent pursuant to Article 10 of
the Merger Agreement, an escrow account (the "Escrow Account") shall be
established in which Parent shall deposit the Escrow Fund at the Effective Time.

      WHEREAS, Section 3.6 of the Merger Agreement provides that Parent shall
have a claim against the Escrow Fund in the event that the Express Search
Advertising Revenue is less than $3,625,000.

      WHEREAS, a material condition to the consummation of the transactions
contemplated by the Merger Agreement is that the parties hereto enter into this
Agreement.

                                    AGREEMENT

      NOW THEREFORE, as a material inducement to Parent, Merger Sub, the Company
and the Holder Representative to consummate the transactions contemplated by the
Merger Agreement, and for other good and valuable consideration, the receipt and
adequacy of which is hereby acknowledged, the parties hereby agree as follows:

      1. Defined Terms. Capitalized terms used herein without definition shall
have the meanings ascribed to them in the Merger Agreement.

<PAGE>

      2. Commencement of Duties. Parent, simultaneously with the execution and
delivery of this Agreement and pursuant to the terms and conditions of the
Merger Agreement, shall transfer to the Depository Agent twenty percent (20%) of
the aggregate cash consideration to which the Shareholders are entitled pursuant
to Section 3.1(b) of the Merger Agreement (collectively, the "Escrow Cash") and
twenty percent (20%) of the aggregate number of shares of Parent Common Stock to
which the Shareholders are entitled pursuant to Section 3.1(b) of the Merger
Agreement (collectively, the "Escrow Shares" and, together with the Escrow Cash,
the "Escrow Consideration"). Upon receipt of the Escrow Consideration by the
Depository Agent, the duties and obligations of each of the parties to this
Agreement will commence.

      3. Escrow Consideration.

            (a) Upon receipt of the Escrow Consideration, the Depository Agent
shall send a notice to Parent and the Holder Representative acknowledging
receipt of the Escrow Consideration and shall hold the Escrow Cash and the
Escrow Shares in escrow in the Escrow Account pursuant to the terms of this
Agreement.

            (b) The certificates representing the Escrow Shares and the Escrow
Cash and all interest and other amounts earned thereon (collectively,
"Earnings") shall be retained in the Escrow Account until released pursuant to
Section 6 or Section 7 of this Agreement, as applicable. The Escrow Shares and
the Escrow Cash shall be separately accounted for by the Depository Agent and
shall be segregated into separate accounts within the Escrow Account.

            (c) Until such time as Escrow Cash shall be distributed by the
Depository Agent as provided herein, Escrow Cash shall be invested and
reinvested by the Depository Agent in accordance with any joint written
instructions of Buyer and the Holder Representative. For the purpose of
investing the Escrow Cash, the Depository Agent may accept written instructions
(including instructions sent to the Depository Agent by facsimile transmission,
with original sent promptly to the Depository Agent) from Parent and the Holder
Representative. The Depository Agent shall act upon investment instructions the
day that such instructions are received, provided the requests are communicated
within a sufficient amount of time to allow the Depository Agent to make the
specified investment. Instructions received after an applicable investment
cutoff deadline shall be treated as being received by the Depository Agent on
the next Business Day. In the absence of such instructions, the Depository Agent
shall invest, to the extent reasonably practicable, in a U.S. Bank Money Market
Account, which is insured by the FDIC. The Depository Agent may make any
investments through its own investment department or that of any of its
Affiliates.

      4. Shareholder Pro Rata Interest in Escrow Account.

            (a) Each Shareholder that has surrendered certificates representing
Company Common Stock and/or Company Preferred Stock, along with a duly executed
letter of transmittal, in accordance with Section 4.1(b) of the Merger Agreement
(or otherwise satisfied the obligations with respect to lost certificates
pursuant to Section 4.1(g) of the Merger Agreement), as identified on Schedule
A-1 hereto, as such schedule may be supplemented from time to time by written
notice delivered by Parent to the Depository Agent, with a copy to the Holder
Representative (each an "Eligible Shareholder"), shall have the following
interest in the Escrow Account, from time to time:

                                       2

<PAGE>

            (i) an interest in all cash, cash equivalents and other property in
      the Escrow Account (including, Escrow Cash and Earnings), other than
      Parent Common Stock, equal to the portion thereof equal to such
      Shareholder's Pro Rata Share, as set forth on Schedule A-2 hereto; and

            (ii) an interest in all Escrow Shares equal to such proportion of
      the total number thereof equal to such Shareholder's Pro Rata Share, as
      set forth on Schedule A-2 hereto.

      (b) Parent agrees to use commercially reasonable efforts to update
Schedule A-1 and Schedule A-2 in the manner set forth in Section 4(a) promptly
following satisfaction by a Shareholder of the requirements set forth in Section
4(a).

      (c) Notwithstanding any provision of this Agreement to the contrary, no
Shareholder shall be deemed to have any right to distributions from the Escrow
Account unless and until such Shareholder shall become an Eligible Shareholder.

      5. Shareholder Rights.

            (a) As long as any Escrow Shares are held in the Escrow Account, and
pending the distribution thereof to Parent or the Shareholders, as the case may
be, in connection with any distributions from the Escrow Account in accordance
with the terms hereof, each Eligible Shareholder will have all rights with
respect to the Escrow Shares attributable to such Eligible Shareholder
(including, without limitation, with respect to the Escrow Shares the right to
vote such shares as set forth in Section 5(b) below), except (i) the right of
possession thereof or (ii) the right to sell, assign, pledge, hypothecate or
otherwise dispose of or encumber such Escrow Shares or any interest therein.

            (b) Each Eligible Shareholder shall have the right to exercise any
voting rights with respect to the Escrow Shares attributable to such Eligible
Shareholder. The Holder Representative shall direct the Depository Agent in
writing as to the exercise of any voting rights by the Eligible Shareholders,
and the Depository Agent shall comply with any such directions of the Holder
Representative. In the absence of such directions with respect to an Eligible
Shareholder, the Depository Agent shall not vote any of the Escrow Shares
attributable to such Eligible Shareholder.

            (c) If, after the date of this Agreement, the Escrow Shares shall
have been changed into a different number of shares or a different type or class
of securities, by reason of any stock dividend, subdivision, reclassification,
recapitalization, split, combination, merger or exchange of shares, such
different number of shares or type or class of securities shall be held in the
Escrow Account subject to the provisions of this Agreement to the same extent as
the Escrow Shares, and the provisions of this Agreement shall be correspondingly
adjusted to the extent appropriate to reflect equitably such stock dividend,
subdivision, reclassification, recapitalization, split, combination, merger or
exchange of shares.

      6. Payments from the Escrow Account.

                                       3

<PAGE>

            (a) A Parent Indemnified Party shall initiate a claim against the
Escrow Fund by delivering to the Holder Representative, with a copy to the
Depository Agent, a written notice (an "Indemnification Notice"), which
Indemnification Notice shall:

            (i) either (A) state that such Parent Indemnified Party is a Parent
      Indemnified Party under the Merger Agreement and has paid or incurred one
      or more Losses that satisfy the indemnification provisions set forth in
      Section 10.2 of the Merger Agreement or (B) state that such Parent
      Indemnified Party has a claim against the Escrow Fund due to the Express
      Search Advertising Adjustment Amount and/or any related expenses
      contemplated in Section 3.6(d) of the Merger Agreement (each, a "Covered
      Loss");

            (ii) state in good faith the aggregate amount (the "Indemnification
      Amount") of each such Covered Loss; and

            (iii) specify in reasonable detail the nature and basis of each such
      Covered Loss.

            (b) If the Holder Representative shall object in good faith to any
portion of any Indemnification Amount specified in any Indemnification Notice,
the Holder Representative shall, within thirty (30) calendar days after delivery
by the Parent Indemnified Party to the Holder Representative of such
Indemnification Notice, deliver to the Depository Agent (with a copy to the
Parent Indemnified Party) a certificate, executed by the Holder Representative
(a "Certificate of Objections"):

            (i) specifying each such amount to which the Holder Representative
      objects in good faith; and

            (ii) specifying in reasonable detail the nature and basis for each
      such good faith objection.

Promptly upon receipt of a Certificate of Objections, the Depository Agent shall
deliver a copy of such Certificate of Objections to the Parent Indemnified
Party.

            (c) If the Depository Agent shall not have received a Certificate of
Objections objecting to an Indemnification Amount within thirty (30) calendar
days after delivery to the Holder Representative of an Indemnification Notice
specifying such Indemnification Amount, the Shareholders and the Holder
Representative shall be deemed to have acknowledged that the Indemnification
Amount claimed on such Indemnification Notice is correct and final and the
Depository Agent shall thereafter transfer to such Parent Indemnified Party out
of the Escrow Account (such transfer to be applied and deducted from the Escrow
Fund pro rata in accordance with each Shareholder's Pro Rata Share) such amount
of Escrow Cash and such number of Escrow Shares with an aggregate value equal to
the Indemnification Amount set forth in the Indemnification Notice. For purposes
of this Agreement, (i) each Escrow Share shall be deemed to have a value equal
to the Parent Common Stock Price (as such amount may be appropriate adjusted for
stock splits, stock dividends, stock combinations, and the like), and (ii) the
Escrow Cash and Escrow Shares shall be allocated proportionally in the payment
of Indemnification Amounts hereunder based on the relative values (subject to
this Section 6(c) in

                                       4

<PAGE>

the case of the valuation of the Escrow Shares) of the aggregate Escrow Cash and
Escrow Shares then-remaining in the Escrow Fund; provided, that in the event of
any claim for indemnification pursuant to Section 10.2(a)(viii) of the Merger
Agreement, distributions to a Parent Indemnified Party shall be paid first in
the form of Escrow Cash and, to the extent no such Escrow Cash shall remain in
the Escrow Fund, in Escrow Shares.

            (d) If the Depository Agent receives, within thirty (30) calendar
days after delivery to the Holder Representative of an Indemnification Notice, a
Certificate of Objections objecting to the Indemnification Amount specified in
such Indemnification Notice, the amount so objected to shall be held by the
Depository Agent and shall not be released from the Escrow Account, except in
accordance with either:

            (i) written instructions executed by Parent and the Holder
      Representative, or

            (ii) written instructions from the Parent Indemnified Party and the
      final judgment of the arbitrator having jurisdiction over the matters
      relating to the claim, as provided in Section 8 (or with respect to any
      Indemnification Notice relating to a claim under Section 3.6 of the Merger
      Agreement, written instructions from the Parent Indemnified Party and the
      final determination of the Express Search Advertising Auditor),

after which time the Depository Agent shall cause: (A) a distribution to the
Parent Indemnified Party in the manner set forth in Section 6(c); provided, that
all references to the Indemnification Amount shall be deemed to be references to
the amount to be distributed to the Parent Indemnified Party as specified in the
written instruction or judgment, as the case may be; and (ii) in the event such
written instruction or judgment is delivered following the First Release Date
(as defined below) (with the exception of any written instruction or judgment
delivered prior to the Second Release Date relating to a claim for
indemnification made pursuant to Section 10.2(a)(x) of the Merger Agreement), a
distribution to the Eligible Shareholders in an aggregate amount equal to the
amount so objected to and not released pursuant to (A) above (the "Holdback
Release"). Any Holdback Release shall be transferred to each Eligible
Shareholder, in an amount equal to the product of the Holdback Release
multiplied by such Shareholder's Pro Rata Share, allocated proportionally
between Escrow Cash and Escrow Shares based on the relative values (subject to
Section 6(c) in the case of the valuation of the Escrow Shares) of the aggregate
Escrow Cash and Escrow Shares then remaining in the Escrow Fund.

            (e) Subject to Section 12, on the earlier of (i) the 15 month
anniversary of the Closing Date and (ii) such date as shall have been specified
in a joint written notice of Parent and the Holder Representative to the
Depository Agent (the "First Release Date"), the Depository Agent shall transfer
a number of Escrow Shares and Escrow Cash that together have a value equal to
the amount, if any, by which the value of the Escrow Fund at such date (subject
to Section 6(c) in the case of the valuation of the Escrow Shares), exceeds the
First Reserved Amount (the "First Released Amount"). The First Released Amount
shall be transferred to each Eligible Shareholder, in an amount equal to the
product of the First Released Amount multiplied by such Shareholder's Pro Rata
Share, allocated proportionally between Escrow Cash and Escrow Shares based on
the relative values (subject to Section 6(c) in the case

                                       5

<PAGE>

of the valuation of the Escrow Shares) of the aggregate Escrow Cash and Escrow
Shares then-remaining in the Escrow Fund.

The "First Reserved Amount" means an amount equal to the sum of (i) the
aggregate of the Indemnification Amounts claimed and unpaid (other than claims
which shall have been resolved and for which no payment shall be due or claims
related to Section 10.2(a)(x) of the Merger Agreement), in all Indemnification
Notices delivered to the Depository Agent prior to the First Release Date,
subject to Section 10.4 of the Merger Agreement with respect to claims made
pursuant to Section 10 of the Merger Agreement), plus (ii) the greater of (x)
25% of the amount of Escrow Cash initially deposited by Parent in the Escrow
Fund, plus the value (as determined in accordance with Section 6(c)) of 25% of
the number of Escrow Shares initially deposited by Parent in the Escrow Fund and
(y) the Indemnification Amounts claimed and unpaid for claims related to Section
10.2(a)(x) (with such amounts withheld equally out of Escrow Cash and Escrow
Shares, valued in accordance with Section 6(c)).

            (f) Subject to Section 12, on the earlier of (i) the 24 month
anniversary of the Closing Date, (ii) such date as shall have been specified in
a joint written notice of Parent and the Holder Representative to the Depository
Agent, (iii) the First Release Date in the event that the matters described in
Section 10.2(a)(x) of the Merger Agreement are the subject of a final,
non-appealable adjudication or settlement and release of claims ("IP
Resolution") not less than 30 days prior to the First Release Date, or (iv) such
date after the First Release Date which is 30 days following an IP Resolution
(the "Second Release Date"), the Depository Agent shall transfer a number of
Escrow Shares and Escrow Cash that together have a value equal to the amount, if
any, by which the value of the Escrow Fund at such date (subject to Section 6(c)
in the case of the valuation of the Escrow Shares), exceeds the Second Reserved
Amount (the "Second Released Amount"). The Second Released Amount shall be
transferred to each Eligible Shareholder, in an amount equal to the product of
the Second Released Amount multiplied by such Shareholder's Pro Rata Share,
allocated proportionally between Escrow Cash and Escrow Shares based on the
relative values (subject to Section 6(c) in the case of the valuation of the
Escrow Shares) of the aggregate Escrow Cash and Escrow Shares then-remaining in
the Escrow Fund.

The "Second Reserved Amount" means an amount equal to the sum of (i) the
aggregate of the Indemnification Amounts claimed and unpaid (other than claims
which shall have been resolved and for which no payment shall be due), in all
Indemnification Notices delivered to the Depository Agent prior to the First
Release Date, subject to Section 10.4 of the Merger Agreement with respect to
claims made pursuant to Section 10 of the Merger Agreement, plus (ii) the
aggregate of the Indemnification Amounts claimed and unpaid (other than claims
which shall have been resolved and for which no payment shall be due) in all
Indemnification Notices delivered to the Depository Agent related to a claim for
indemnification pursuant to Section 10.2(a)(x) of the Merger Agreement prior to
the Second Release Date.

            (g) Upon the termination of this Agreement in accordance with
Section 11, the Depository Agent shall promptly liquidate any investments (other
than Escrow Shares) in the Escrow Account and transfer an amount of cash and
other property and the remaining Escrow Shares as follows:

                                       6

<PAGE>

            (i) subject to Section 12, to each Eligible Shareholder, in an
      amount equal to the product of the remaining value multiplied by such
      Shareholder's Pro Rata Share, allocated proportionally between (A) cash
      and other property (including any remaining Escrow Cash and Earnings) and
      (B) Escrow Shares based on the relative values (subject to Section 6(c) in
      the case of the valuation of the Escrow Shares) of the aggregate cash and
      other property and Escrow Shares then-remaining in the Escrow Account,
      and thereafter

            (ii) to Parent, to be held by Parent on behalf of the Shareholders
      (other than the Eligible Shareholders) pursuant to Section 4.1(f) of the
      Merger Agreement, the remainder of the Escrow Shares and Escrow Cash and
      other property remaining in the Escrow Account.

            (h) Notwithstanding any other provision of this Agreement to the
contrary, at any time prior to the termination of this Agreement, the Depository
Agent shall, if so instructed in writing signed by Parent and the Holder
Representative, pay from the Escrow Account, as instructed, to Parent, any
Indemnified Party or any Shareholder, as directed in such writing, the number of
Escrow Shares and the amount of cash or other property so instructed.

      7. Payment of Dividends; Earnings. Parent and the Shareholders agree that
any ordinary cash dividends, securities or other property (other than pursuant
to the transactions contemplated by Section 5(c) and stock dividends and stock
splits) distributable in respect of any Escrow Shares shall be paid by Parent
directly to the Shareholders; provided, however, that any securities or other
property received pursuant to the transactions contemplated by Section 5(c) and
stock dividends or stock splits shall not be distributed to the Shareholders,
but rather distributed by the Parent to and held by, the Depository Agent in the
Escrow Account as part of the Escrow Fund. Any Earnings accrued with respect to
the Escrow Cash shall be paid annually to the Shareholders and will not be
considered part of the Escrow Fund.

      8. Resolution of Conflicts

            (a) In case the Holder Representative shall timely object in writing
to any claim or claims by a Parent Indemnified Party made in any Indemnification
Notice, as provided in Section 6(b), the Holder Representative and the Parent
Indemnified Party shall attempt in good faith for thirty (30) calendar days
following delivery of the Certificate of Objections to agree upon the rights of
the respective parties with respect to each of such claims. If the Holder
Representative and the Indemnified Party should so agree, a memorandum setting
forth such agreement shall be prepared and signed by both parties and shall be
furnished to the Depository Agent. The Depository Agent shall be entitled to
rely on any such memorandum and shall distribute amounts from the Escrow Fund in
accordance with the terms thereof.

            (b) If no such agreement can be reached after good faith
negotiation, either the Parent Indemnified Party or the Holder Representative
Agent may, by written notice to the other, demand arbitration of the matter
unless the amount of the damage or loss is at issue in pending litigation with a
third party, in which event arbitration shall not be commenced until such amount
is ascertained or both parties agree to arbitration; and in either such event
the matter shall be settled by arbitration conducted by a single arbitrator. The
arbitrator shall be jointly

                                       7

<PAGE>

selected by the Parent Indemnified Party and the Holder Representative within
fifteen (15) calendar days after such written notice is sent, or absent such
agreement, such arbitrator shall be appointed pursuant to the Commercial
Arbitration Rules then in effect of the American Arbitration Association. The
decision of the arbitrator as to the validity and amount of any claim in such
Indemnification Notice shall be binding and conclusive upon the parties to this
Agreement, and the Depository Agent shall be entitled to act in accordance with
such decision and make or withhold payments out of the Escrow Fund in accordance
therewith.

            (c) Any such arbitration shall be held in San Diego, California
under the Commercial Arbitration Rules then in effect of the American
Arbitration Association. For purposes of this Section 8, in any arbitration
hereunder in which any claim or the amount thereof stated in the Indemnification
Notice is at issue, the Parent Indemnified Party shall be deemed to be the
"Non-Prevailing Party" unless the arbitrator awards the Parent Indemnified Party
more than one-half (1/2) of the amount in dispute; otherwise, the Holder
Representative (on behalf of the Shareholders) shall be deemed to be the
Non-Prevailing Party. The Non-Prevailing Party to an arbitration shall pay its
own expenses, the fees of the arbitrator, the administrative fee of the American
Arbitration Association, and the expenses, including without limitation,
attorneys' fees and costs, reasonably incurred by the other party to the
arbitration. Judgment upon any award rendered by the arbitrators may be entered
in any court having jurisdiction.

            (d) Notwithstanding the foregoing, any dispute with respect to the
Express Search Advertising Adjustment Amount and/or the payment of any related
expenses shall be resolved pursuant to the terms of Section 3.6(d) of the Merger
Agreement, and shall be binding and conclusive upon the parties to this
Agreement. The Depository Agent shall be entitled to make or withhold payments
out of the Escrow Fund in accordance with Section 3.6(d) of the Merger
Agreement.

      9. Tax Matters

            (a) The parties agree to treat the amounts in the Escrow Account as
owned by the applicable Shareholders in all cases, to the extent not paid to
Parent pursuant to Section 6 of this Agreement, and to file all Tax Returns on a
basis consistent with such treatment.

            (b) All earnings on the Escrow Consideration shall be treated as
having been received by the applicable Shareholders for United States federal
income tax purposes whether or not such amounts are currently distributed to the
applicable Shareholders. Unless otherwise required by law, the parties agree
that, for United States federal income tax purposes, the applicable Shareholders
shall report their pro rata shares of any earnings as their income.

            (c) The Depository Agent annually shall file any applicable
information returns with the IRS and provide payee statements to the
Shareholders documenting any earnings. The Shareholders shall provide to the
Depository Agent within thirty (30) days after the Closing Date all forms and
information necessary to complete such information returns and payee statements
(including, without limitation, IRS Forms W-8 or W-9, as applicable). In the
event that the Depository Agent becomes liable for the payment of Taxes relating
to Earnings or any payment made hereunder (including, but not limited to,
withholding Taxes), the Depository Agent may deduct such Taxes from the amounts
payable to the Shareholders from

                                       8

<PAGE>

the Escrow Account, if any, or, to the extent no such amounts are payable to the
Shareholders, the Depository Agent may collect such Taxes directly from the
applicable Shareholders. Except as otherwise provided in this Agreement, the
Depository Agent shall have no obligation to prepare or file any other Tax
Returns, nor to pay any Taxes or estimated Taxes.

      10. Depository Agent.

            (a) Duties of the Depository Agent. The Depository Agent shall have
no duties or responsibilities other than those expressly set forth in this
Agreement, and no implied duties or obligations shall be read into this
Agreement against the Depository Agent. The Depository Agent shall have no duty
to enforce any obligation of any Person, other than as provided herein. The
Depository Agent shall be under no liability to anyone by reason of any failure
on the part of any party hereto or any maker, endorser or other signatory of any
document or any other person to perform such person's obligations under any such
document.

            (b) Liability of the Depository Agent.

                  (i) In performing any duties under this Agreement, the
Depository Agent shall not be liable to any party for consequential damages,
(including, without limitation lost profits) losses, or expenses, except for
gross negligence or willful misconduct on the part of the Depository Agent. The
Depository Agent shall not incur any such liability for any act or failure to
act made or omitted in good faith or for any action taken or omitted in reliance
upon any instrument, including any written statement or affidavit provided for
in this Agreement that the Depository Agent shall in good faith believe to be
genuine, nor will the Depository Agent be liable or responsible for forgeries,
fraud, impersonations, or determining the scope of any representative authority.
In addition, the Depository Agent may consult with legal counsel in connection
with the Depository Agent's duties under this Agreement and shall be fully
protected in any act taken, suffered, or permitted by him/her in good faith in
accordance with the advice of counsel. The Depository Agent is not responsible
for determining and verifying the authority of any person acting or purporting
to act on behalf of any party to this Agreement. The parties shall indemnify and
hold the Depository Agent harmless from any and all liability for acting on an
investment instruction purported to be given by Parent and the Holder
Representative to the extent of 50% for Parent and 50% for the Holder
Representative (on behalf of the Shareholders, and which indemnification by the
Holder Representative and the Shareholders shall be solely out of and only to
the extent of the Escrow Consideration). The Depository Agent shall not be
responsible for the authenticity of any instructions, or be in any way liable
for any unauthorized instruction or for acting on such an instruction, whether
or not the person giving the instruction was, in fact, an authorized
representative of Parent and the Holder Representative.

                  (ii) In no event shall the Depository Agent be liable to the
parties for any consequential, special, or exemplary damages, including but not
limited to lost profits, from any cause whatsoever arising out of, or in any way
connected with acting upon instructions believed by the Depository Agent to be
genuine. The Depository Agent shall not be liable for any loss from such
investments, including upon the sale or disposition of any investments. The
Depository Agent shall not be liable for any loss arising directly or
indirectly, in whole or in part, from the inability to invest funds on the day
the instructions are received. The Depository Agent shall not be liable for any
loss incurred by the actions of third parties or

                                       9

<PAGE>

by any loss arising by error, failure, or delay in making an investment which is
caused by circumstances beyond the Depository Agent's reasonable control.

                  (iii) Parent and the Holder Representative (on behalf of the
Shareholders)agree, to the extent of 50% for Parent and 50% for the Holder
Representative (on behalf of the Shareholders, which indemnification by the
Holder Representative and the Shareholders shall be solely out of and only to
the extent of the Escrow Consideration), to jointly and severally indemnify and
hold the Depository Agent harmless against any and all losses, claims, damages,
liabilities, and expenses, including reasonable costs of investigation, counsel
fees, including allocated costs of in-house counsel and disbursements that may
be imposed on the Depository Agent or incurred by the Depository Agent in
connection with the performance of its/his/her duties under this Agreement,
including but not limited to any litigation arising from this Agreement or
involving its subject matter, except in the case of the Depository Agent's gross
negligence or willful misconduct.

                  (iv) If any controversy arises between the parties to this
Agreement, or with any other party, concerning the subject matter of this
Agreement, its terms or conditions, the Depository Agent will not be required to
determine the controversy or to take any action regarding it. The Depository
Agent may hold all documents and funds and may wait for settlement of any such
controversy by final appropriate legal proceedings or other means as, in the
Depository Agent's discretion, the Depository Agent may require, despite what
may be set forth elsewhere in this Agreement. In such event, the Depository
Agent will not be liable for interest or damage. Furthermore, the Depository
Agent may at its option, file an action of interpleader requiring the parties to
answer and litigate any claims and rights among themselves. The Depository Agent
is authorized to deposit with the clerk of the court all documents and funds
held in escrow, except all costs, expenses, charges and reasonable attorneys'
fees incurred by the Depository Agent due to the interpleader action and which
the parties jointly and severally agree to pay. Upon initiating such action, the
Depository Agent shall be fully released and discharged of and from all
obligations and liability imposed by the terms of this Agreement.

      (c) Withdrawal of Escrow Agent. The Depository Agent may resign at any
time upon giving at least thirty (30) days' written notice to the parties;
provided, however, that no such resignation shall become effective until the
appointment of a successor Depository Agent, which shall be accomplished as
follows: The parties shall use their reasonable efforts to mutually agree on a
successor Depository Agent within thirty (30) days after receiving such notice.
If the parties fail to agree upon a successor Depository Agent within such time,
the Depository Agent shall have the right to appoint a successor Depository
Agent authorized to do business in the State of California. The successor
Depository Agent shall execute and deliver an instrument accepting such
appointment, and it shall, without further acts, be vested with all the estates,
properties, rights, powers, and duties of the predecessor Depository Agent as if
originally named as the Depository Agent. The Depository Agent shall thereafter
be discharged from any further duties and liability under this Agreement.

      (d) Change of Control of Depository Agent. Any company into which the
Depository Agent may be merged or with which it may be consolidated, or any
company to whom the Depository Agent may transfer a substantial amount of its
business, shall be the

                                       10

<PAGE>

successor to the Depository Agent without the execution or filing of any paper
or any further act on the part of any of the parties, anything herein to the
contrary notwithstanding.

            (e) Fees. The Depository Agent's fees shall be as set forth on
Exhibit B hereto, payable by Parent. It is understood that the fees and usual
charges agreed upon for services of the Depository Agent shall be considered
compensation for ordinary services as contemplated by this Agreement. In the
event that the conditions of this Agreement are not promptly fulfilled, or if
the Depository Agent renders any service not provided for in this Agreement, or
if the parties request a substantial modification of its terms, or if any
controversy arises, or if the Depository Agent is made a party to, or intervenes
in, any litigation pertaining to this escrow or its subject matter, the
Depository Agent shall be reasonably compensated for such extraordinary services
and reimbursed for all reasonable costs, attorneys' fees, including allocated
costs of in-house counsel, and expenses occasioned by such default, delay,
controversy or litigation, and the Depository Agent shall have the right to
retain all documents and/or other things of value at any time held by the
Depository Agent in this escrow until such compensation, fees, costs and
expenses are paid. Any such extraordinary fees, costs and expenses shall be
payable 50% by Parent and 50% by the Holder Representative (on behalf of the
Shareholders out of the Escrow Fund and only to the extent of the funds and
property comprising the Escrow Fund).

      11. Termination. This Agreement shall terminate on the later of: (a) the
date on which there is no Escrow Cash, Escrow Shares or other property remaining
in the Escrow Fund and (b) ten business days following the date on which all
claims made in Indemnification Notices timely delivered to the Depository Agent
shall have been resolved.

      12. Holder Representative Costs and Expenses. By virtue of their approval
of the Merger (including this Agreement), the Shareholders hereby agree to pay
(i) the reasonable fees of the Holder Representative relating to its/his/her
services performed in such capacity and (ii) all costs and expenses, including
those of any legal counsel or other professional retained by the Holder
Representative, in connection with the acceptance and administration of the
Holder Representative's duties hereunder. Subject to the prior right of Parent
to make claims for indemnification hereunder, the Holder Representative shall
have the right to recover from distributions to the Shareholders from the Escrow
Account pursuant to this Agreement, and prior to any such distribution, an
amount set forth in a certificate of the Holder Representative delivered to the
Depository Agent at least two (2) business days prior to the date on which a
distribution is to be made to the Shareholders equal to any fees, costs and
expenses set forth in such certificate, including those of any legal counsel or
other professional retained by the Holder Representative, in connection with the
acceptance and administration of the Holder Representative's duties hereunder.
All distributions to the Holder Representative pursuant to this Section 12 shall
be paid in the form of Escrow Cash to the extent of the full amount of the
Escrow Cash to be distributed, and to the extent no such Escrow Cash is then
distributed, in Escrow Shares (subject to Section 6(c) with respect to the
valuation of the Escrow Shares).

      13. Miscellaneous.

            (a) Inspection. The Escrow Consideration shall at all times be
clearly identified as being held by the Depository Agent hereunder. Any party
hereto may at any time

                                       11

<PAGE>

during the Depository Agent's business hours (with reasonable notice) inspect
any records or reports relating to the Escrow Consideration.

            (b) Controlling Document. To the extent provisions of the Merger
Agreement are inconsistent with the provisions contained herewith, this
Agreement shall supersede the Merger Agreement and be the controlling document;
provided, however, that the provisions of Section 3.6 and Article 10 of the
Merger Agreement shall control for all purposes, except with regard to the
Depository Agent's duties.

            (c) Notices. Unless otherwise provided herein, all notices and other
communications hereunder shall be in writing and shall be deemed given if (a)
delivered in person, (b) transmitted by telecopy (with written confirmation),
(c) mailed by certified or registered mail (return receipt requested) (in which
case such notice shall be deemed given on the third (3rd) day after such
mailing, but only if deposited at a U.S. Postal Service office in California) or
(d) delivered by an express courier (with written confirmation) to the parties
at the following addresses (or at such other address for a party as shall be
specified by like notice):

      If to Parent:

            WebSideStory, Inc.
            10182 Telesis Court, 6th Floor
            San Diego, California 92121
            Facsimile:(858) 546-0695
            Attention: General Counsel

            With a copy (which shall not constitute notice) to:

            Latham & Watkins LLP
            12636 High Bluff Drive, Suite 300
            San Diego, California 92130
            Telephone: (858) 523-5406
            Facsimile: (858) 523-5450
            Attention: Barry M. Clarkson

      If to the Holder Representative:

            Charles M. Linehan
            New Enterprise Associates
            2490 Sand Hill Road
            Menlo Park, CA 94025
            Telephone: (650) 854-9499
            Facsimile: (650) 854-9397

                                       12

<PAGE>

      With a copy (which shall not constitute notice) to:

            Cooley Godward LLP
            Five Palo Alto Square
            3000 El Camino Real
            Palo Alto, California  94306
            Telephone: (650) 843-5757
            Facsimile: (650) 849-7400
            Attention: John M. Geschke, Esq.

      If to the Depository Agent:

            U.S. Stock Transfer Corporation
            1745 Gardena Ave.
            Glendale, CA 91204-2991
            Telephone: (818) 502-1404
            Facsimile:
            Attn:  Marc Cano

      Any party may, from time to time, designate any other address to which any
such notice to it or such party shall be sent. Any such notice shall be deemed
to have been delivered upon receipt.

            (d) Governing Law. THIS AGREEMENT, THE LEGAL RELATIONS BETWEEN THE
PARTIES AND THE ADJUDICATION AND THE ENFORCEMENT THEREOF, SHALL BE GOVERNED BY
AND INTERPRETED AND CONSTRUED IN ACCORDANCE WITH THE SUBSTANTIVE LAWS OF THE
STATE OF CALIFORNIA WITHOUT REGARD TO APPLICABLE CHOICE OF LAW PROVISIONS
THEREOF.

            (e) Binding Effect. This Agreement shall be binding upon the
Shareholders, the parties hereto and their respective successors and permitted
assigns. No provision of this Agreement is intended or shall be construed to
confer upon any entity or Person other than the Shareholders (solely with
respect to Sections 6(e), 6(f), 6(g) and 7), the parties hereto and their
respective successors and permitted assigns any benefit, right, remedy or claim
under or by reason of this Agreement or any part hereof. This Agreement may not
be assigned by any of the parties hereto; provided, however, that Parent may
assign all or part of its rights under this Agreement and delegate all or part
of its obligations under this Agreement to (i) a wholly owned Subsidiary of
Parent, in which event all of the rights and powers of Parent and remedies
available to Parent under this Agreement shall extend to and be enforceable by
such Subsidiary (provided that Parent remains jointly and severally liable with
such assignee for any obligations of Parent hereunder after such assignment) or
(ii) any Person who acquires Parent, whether by way of merger or the purchase of
all of Parent's outstanding capital stock or all or substantially all of
Parent's assets. In the event of any such assignment and delegation, the term
"Parent" as used in this Agreement shall be deemed to refer to such Subsidiary
or successor of Parent, as the case may be, where reference is made with respect
to actions to be taken with respect to the transactions contemplated by the
Merger Agreement and this Agreement, and shall

                                       13

<PAGE>

be deemed to include both Parent and such Subsidiary or successor of Parent, as
the case may be, where appropriate.

            (f) Modification. This Agreement may be amended or modified at any
time by a writing executed by each of Parent, the Holder Representative and the
Depository Agent.

            (g) Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original, but all of which taken
together shall constitute one and the same agreement, it being understood that
all of the parties need not sign the same counterpart.

            (h) Headings. The section headings contained in this Agreement are
inserted for convenience only, and shall not affect in any way, the meaning or
interpretation of this Agreement.

            (i) Entire Agreement; Severability and Further Assurances. Except as
provided herein, this Agreement together with the Merger Agreement and all
exhibits and schedules attached hereto constitute the entire agreement among the
parties and supersede all prior and contemporaneous agreements and undertakings
of the parties in connection herewith. No failure or delay of a party in
exercising any right, power or remedy may be, or may be deemed to be, a waiver
thereof; nor may any single or partial exercise of any right, power or remedy
preclude any other or further exercise of any right, power or remedy. In the
event that any one or more of the provisions contained in this Agreement, shall,
for any reason, be held to be invalid, illegal or unenforceable in any respect,
then to the maximum extent permitted by Law, such invalidity, illegality or
unenforceability shall not affect any other provision of this Agreement. Each of
the parties hereto shall, at the request of the other party, deliver to the
requesting party all further documents or other assurances as may reasonably be
necessary or desirable in connection with this Agreement.

            (j) No Third Party Beneficiaries. This Agreement is not intended to
confer upon any Person other than the parties hereto (and the Shareholders with
respect to Sections 6(e), 6(f), 6(g) and 7) any rights or remedies.

                            [Signature Page Follows]

                                       14

<PAGE>

      IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the date first written above.

                                     WEBSIDESTORY, INC.

                                     By: ___________________________________
                                         Name:
                                         Title:

                                     CHARLES M. LINEHAN,
                                     as Holder Representative

                                     ________________________________________

                                     U.S. STOCK TRANSFER CORPORATION

                                     By: ___________________________________
                                         Name:
                                         Title:

                                       15

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