Document:

EX-10.27

 Exhibit 10.27 

Beijing QIYI Century Science & Technology Co., Ltd 

(as Pledgee) 
 and 

GONG Yu 
 (as Pledgor) 

Regarding 100% of the shares in Shanghai Zhong Yuan Network Co., Ltd. 

SHARE PLEDGE AGREEMENT 

 Equity Pledge Agreement 

This equity pledge agreement (this “Agreement”) is made by the following parties in Beijing on January 14, 2014: 

Pledgee: 
 Beijing QIYI Century Science &
Technology Co., Ltd 
 Registered address: F10\11, No.2, North 1 Street, Haidian District, Beijing 

Pledgor: 
 GONG Yu 

Domicile: ****** 
 Whereas, 

 

	1.	The Pledgee is a wholly foreign invested enterprise established in Beijing, the People’s Republic of China (“China”). 

 

	2.	The Pledgor is a citizen of China, holding 100% of the shares in Shanghai Zhong Yuan Network Co., Ltd. (referred to as “Zhong Yuan”). 

 

	3.	the Pledgee and the Pledgor entered into an Loan Agreement (“Loan Agreement”) on January 14, 2014 whereby the Pledgee has provided the Pledgor with a loan of RMB Twenty million (RMB 20,000,000.00) bearing
no interest (“Loan”), and the Pledgor has received payment of the Loan; 

  

	4.	To guarantee the Pledgor’s performance of its obligations under the loan agreement, the Pledgor is willing to use its equity in Zhong Yuan as a pledge to secure payment of the Loan. 

Therefore, the Pledgor and the Pledgee enter into this Agreement according to the following provisions upon consensus through friendly negotiation. 

 

	1.	Definitions 

 Unless this Agreement provides otherwise, the following terms shall have meaning
below: 
  

	 	1.1	“Pledge Rights” means the content set forth in Article 2 hereof. 

  

	 	1.2	“Shares” means the equity held by the Pledgor legally in Zhong Yuan. 

	 	1.3	“Pledge Ratio” means the ratio between the value of the Pledge hereunder and the total of the Loan. 

  

	 	1.4	“Pledge Term” means the period set forth in Article 3.2 hereof. 

  

	 	1.5	“Default Event” means any circumstances set forth in Article 7.1 hereof. 

  

	 	1.6	“Default Notice” means the notice sent by the Pledgee according hereto to announce any Default Event. 

  

	2.	Pledge 

 The Pledgor creates a pledge over its equity in Zhong Yuan in favor of the Pledgee, to
secure performance of all debts under the Loan Agreement. “Pledge Rights” means the rights enjoyed by the Pledgee to convert the equity into money, auction or sell the equity and to have priority in payment from the proceeds obtained from
disposal of the equity. 
  

	3.	Pledge Ratio and Pledge Term 

  

	 	3.1	Pledge Ratio 

 The pledge ratio of the Pledge is 100%. The amount of debt being secured by the
pledge is RMB 20 million. 
  

	 	3.2	Creation and Term of the Pledge 

  

	 	3.2.1	The Pledge hereunder is created when it is recorded in the shareholder’s register of Zhong Yuan, and registered with the competent administration for industry and commerce. 

 

	 	3.2.2	The pledge term hereunder expires when all debts under the Principal Agreement expire, in which time the Pledgee has the right to rescind or terminate this Agreement. 

 

	 	3.2.3	During the pledge term, if the Pledgor fails to perform any obligation under the Loan Agreement, the Pledgee has the right to dispose of the Pledge Rights according to this Agreement. 

 

	4.	Custody of Pledge Certificate 

  

	 	4.1	During the pledge period herein, the Pledgor shall deliver the contribution certification issued by Zhong Yuan to the Pledgee for the custody within one (1) week after execution of this Agreement.

  

	 	4.2	The Pledgee has the right to collect dividends of the equity subject the Pledge during the term of this Agreement. 

  

	5.	Representations and Warranties of the Pledgor 

	 	5.1	The Pledgor is the legal owner of the equity, and it has duly approved the equity pledge hereunder through a resolution of shareholder’s meeting (see Schedule 2). 

 

	 	5.2	The Pledgor has not created any other pledge or right over the equity other than the Pledge created in favor of the Pledgee. 

  

	 	5.3	During the existence of this Agreement, the interests of the equity belongs to the Pledgee. 

  

	6.	Representations and Warranties of the Pledgee 

  

	 	6.1	During the existence of this Agreement, the Pledgor undertakes that in the interest of the Pledgee, it will 

  

	 	6.1.1	not transfer its equity or create or permit existence of any pledge that may affect the Pledgee’s right or interest, without prior written consent of the Pledgee; 

 

	 	6.1.2	comply with and perform all laws and regulations relating to pledge over right, and will present any notice, order or advice issued or made by any competent authority to the Pledgee within five (5) days after
receiving such notice, order or advice, and shall follow notice, order or advice, or raise objection or statement on the above matter at reasonable request of the Pledgee or with consent of the Pledgee; 

 

	 	6.1.3	promptly notify the Pledgee of any event or notice that may affect the Pledgor’s equity or other right, or any event or notice received that may change any security or obligation created hereunder or have other
effect. 

  

	 	6.2	The Pledgor agrees that the Pledgee’s exercise of the Pledge Rights hereunder according to the provisions hereof shall not be interrupted or prevented by the Pledgor or its successors or principals or other persons
through any legal procedure. 

  

	 	6.3	The Pledgor warrants to the Pledgee that to protect or perfect the security hereunder of the obligations of repaying the Loan, it will execute and procure other parties interested in the pledge right to execute any
right certificates or deeds, and/or conduct and procure other parties interested to conduct any acts, in good faith, which are required by the Pledgee, and shall provide convenience for the exercise of rights or authorities granted by this Agreement
to the Pledgee. 

  

	 	6.4	The Pledgor undertakes to the Pledgee that it will sign any change document of equity certificate (if applicable and necessary) with the Pledgee or its designated person (natural person or legal person), and provide the
Pledgee with all notices, orders and decisions regarding the Pledge it deems necessary. 

	 	6.5	The Pledgor undertakes to the Pledgee that it will comply with and perform all warranties, covenants, agreements, representations and conditions in the interest of the Pledgee. If the Pledgor fails to perform the
warranties, covenants, agreements, representations and conditions in whole or in part, it shall compensate the Pledgee for all losses thus caused. 

  

	 	6.6	During the term of this Agreement, the Pledgor will not carry out any act or forbearance that may affect value of the pledged Shares, and shall maintain and increase such value. If any event occurs which may reduce the
value of the pledged Shares or affect the Pledgor’s performance of any obligation hereunder, the Pledgor shall promptly notify the Pledgee, and at the request of the Pledgee provide other property security satisfactory to the Pledgee for the
reduced amount of the pledged Shares. 

  

	 	6.7	Subject to applicable laws and regulations, the Pledgor shall carry out, and use best efforts to actively cooperate with the Pledgee to carry out all registrations, filings and other procedures with respect to the
equity pledge required by laws and regulations. 

  

	7.	Default Events 

  

	 	7.1	The following events shall be deemed Default Events: 

  

	 	7.1.1	The Pledgor fails to perform any obligation under the Loan Agreement; 

  

	 	7.1.2	Zhong Yuan fails to fully perform other related obligation; 

  

	 	7.1.3	Any representation or warranty made by the Pledgor in Article 5 hereof is materially misleading or wrong, and/or the Pledgor breaches any warranty in Article 5 hereof; 

 

	 	7.1.4	The Pledgor breaches any covenants in Article 6 hereof; 

  

	 	7.1.5	The Pledgor breaches any other provisions hereof; 

  

	 	7.1.6	The Pledgor abandons the pledged Shares, or without written consent of the Pledgee transfers the pledged Shares; 

  

	 	7.1.7	Any loan, security, indemnity, covenant or other repayment liability of the Pledgor to others (1) is requested to be repaid or performed early for any breach; or (2) becomes due but is unable to be repaid or
performed, and thus causes the Pledgee to believe that the Pledgor’s ability to perform its obligations hereunder has been impaired; 

  

	 	7.1.8	Zhong Yuan fails to repay any general debt or other indebtedness; 

  

	 	7.1.9	This Agreement becomes illegal, or the Pledgor cannot perform any obligation hereunder for any reason other than force majeure; 

  

	 	7.1.10	Any adverse change occurs to any property owned by the Pledgor, which causes the Pledgee to believe that the Pledgor’s ability to perform its obligations hereunder has been impaired; 

	 	7.2	If the Pledgor knows or finds that any event set forth in Article 7.1 or any matter that may cause such event has occurred, it shall immediately notify the Pledgee in writing. 

 

	 	7.3	Unless the Default Event set forth in Article 7.1 has been resolved satisfactory to the Pledgee, the Pledgee may send notice of default to the Pledgor in writing at any time on or after occurrence of the Default Event,
requesting the pledger to immediately pay any outstanding amount or other payable amount under the Loan Agreement, or dispose of the Pledge according to Article 8 hereof. 

 

	8.	Exercise of Pledge Right 

  

	 	8.1	Before the obligations under the Loan Agreement is fully paid, or before the obligations under the supplement of the loan agreement are fully performed, whichever is later, the Pledgor may not transfer the pledged
Shares without written consent of the Pledgee. 

  

	 	8.2	When exercising the pledge right, the Pledgee shall issue a default notice to the Pledgor. 

  

	 	8.3	Subject to the provisions of Article 7.3, the Pledgee may exercise its right to dispose of the pledge right when or after the default notice is sent according to Article 7.3 

 

	 	8.4	The Pledgee has the right to convert the Shares into money, auction or sell the Shares and to have priority in payment from the proceeds obtained from disposal of the Shares, until the loan or all the other amount
payable owed by the Pledgors under the Loan Agreement are fully paid. 

  

	 	8.5	When the Pledgee disposes of the pledge right according to this Agreement, the Pledgor may not set any obstacle, and shall provide necessary assistant to realize the pledge right. 

 

	9.	Transfer 

  

	 	9.1	The Pledgor has no right to gift or transfer any rights or obligations hereunder without the Pledgee’s prior written consent. 

  

	 	9.2	This Agreement shall bind the Pledgor and its successor or heir, and inure to the benefit of the Pledgee and its successor, heir or permitted assigns. 

 

	 	9.3	The Pledgee may transfer all or any rights and obligations under the Loan Agreement and the supplemental agreement(s) to its designated person (natural or legal person) at any time to the extent permitted by laws. In
such case, the transferee shall enjoy and assume such rights and obligations enjoyed and assumed by the Pledgee hereunder, as if it is a party to this Agreement. When the Pledgee transfers any rights and obligations under the Loan Agreement and the
supplemental agreement(s), it only needs to send written notice to the Pledgors, and the Pledgors shall sign relevant agreement and/or document relating to the transfer at the request of the Pledgee. 

	 	9.4	When the Pledgee is changed owing to transfer, the new parties to the pledge shall sign another pledge contract. 

  

	10.	Effectiveness and Term 

 This Equity Pledge Agreement becomes effective on the date of
January 14, 2014. 
  

	11.	Termination 

 The pledge hereunder shall expire when all the debts under the Loan Agreement
become due, only Party A, i.e. the Pledgee, shall have the right to unilaterally rescind or terminate this Agreement. 
  

	12.	Formality Fee and Other Expenses 

  

	 	12.1	All costs and expenses relating to this Agreement, including but not limited to legal costs, cost of production, stamp duty and other taxes and expenses, shall be borne by the Pledgor. If the Pledgee is required to pay
relevant taxes and expenses according to law, the Pledgor shall indemnify fully the taxes and expenses paid by the Pledgee. 

  

	 	12.2	If the Pledgor fails to pay any taxes or expenses according hereto, if the Pledgee recovers any taxes or expenses from the Pledgor by any means or in any ways for other reason, the Pledgor shall assume all costs thus
caused, including but not limited to various taxes, formality fees, management fees, litigation costs, attorney’s fees and various insurance premiums for handling the pledge right. 

 

	13.	Force Majeure 

  

	 	13.1	“Force Majeure” means any events that are beyond the reasonable control of either Pledge end are unavoidable event the affected party takes reasonable care, including but not limited to government acts, change
of laws, Acts of God, fire, explosion, storm, flood, earthquake, tide, lightening, or war. However, insufficiency of creditworthiness, fund or financing shall not be deemed an event beyond either party’s reasonable control. The Pledge effected
by force majeure event shall notify promptly the other party of such event. 

  

	 	13.2	When performance of this Agreement is delayed or prevented by any force majeure event defined in the above paragraph, the Pledge effected by the event is not required to assume any liability hereunder to the extent of
such delay and prevention. The affected party shall take appropriate measures to mitigate or eliminate the effect of the event, and shall try to resume performance of the obligation delayed or prevented by the event. Once the effect of the force
majeure event is eliminated, the parties agree to use their best efforts to resume performance of this Agreement. 

	14.	Confidentiality 

 The parties acknowledge and confirm that any oral or written information
communicated with each other regarding this Agreement is confidential information. The parties shall keep such information confidential, and may not disclose such information to any third person without written consents of the other party, except
(a) Any information that has been known or will be known to the public (not through any disclosure of the receiving party to the public); (b) Any information disclosed according to the requirements of applicable laws and stock exchange rules;
or (c) Any information disclosed to either party’s legal or financial consultant with respect to the transaction contemplated hereunder, who is required to perform similar obligation of confidentiality to those specified herein. Any
disclosure by any employee or engaged institution of either party shall be deemed disclosure by such party, and such party shall assume the liability for breach of contract according to this Agreement. 

 

	15.	Dispute Resolution 

  

	 	15.1	This Agreement shall be governed by and interpreted according to the laws of China. 

  

	 	15.2	When the parties have any dispute relating to interpretation or performance of any provision hereof, they shall negotiate in good faith to resolve such dispute. If the parties fail to reach an agreement, either party
may submit the dispute to China International Economic and Trade Arbitration Commission to arbitrate according to the arbitration rules then in effect. The place of arbitration shall be Beijing; the language used in the arbitration shall be Chinese.
The arbitration award is final and has binding force upon the parties. 

  

	16.	Notice 

 Any notice of each party hereto for exercise and performance of rights and obligations
hereunder shall be made in writing and sent to the following addresses. If the notice is sent by personal delivery, it shall be deemed served when it is actually delivered. If the notice is sent by telex or fax, it shall be deemed served when it is
sent; if it is not sent on a business day or in business hours, it shall be deemed served on the next business day. The addresses shall be those set forth on the first page hereof or other addresses notified by the parties in writing from time to
time. “Writing” includes fax and telex. 
 the Pledgee: Beijing QIYI Century Science & Technology Co., Ltd. 

Address: Floor 10 & 11, 2 Haidian North First Street, Haidian District, Beijing 

Fax: 
 Tel: 

the Pledgor: GONG Yu 

Address: ****** 
 Fax: 

Tel: 

	17.	Entire Agreement 

 Notwithstanding Article 10 hereof, the parties acknowledge that this
Agreement once effective shall constitute the entire agreement and understanding between them with respect to the subject matter hereof, and shall replace all oral and/or written agreements and understandings concluded by the parties with respect to
the subject matter hereof. 
  

	18.	Severability 

 If any provision hereof is decided invalid, or unenforceable for violating any
laws, the provision shall be deemed in valid in the jurisdiction where the laws are applied, and shall not affect the legal validity of other provisions hereof. 
  

	19.	Schedules 

 The schedules hereto are an integral part hereof. 

 

	20.	Amendment and Supplementation 

  

	 	20.1.	Only Party A, i.e. the Pledgee, has the right to unilaterally amend this Agreement, and shall amend or supplement this Agreement in writing. Any amendment to or supplemental agreement(s) of this Agreement duly signed by
the Pledgee’s legal representative or authorized signatory constitute a part of this Agreement, and have the same legal force as this Agreement. 

  

	 	20.2.	Any amendment to, supplementation of or modification of this Agreement shall be made in writing and become effective after executed by the Pledgee’s legal representative or authorized signatory. 

 

	21.	Counterparts 

 This Agreement is written in Chinese in five counterparts. Each party shall hold
one counterpart, and the other two counterparts will be used for equity pledge registration. All counterparts have equal legal force. 
 [The
remainder of this page is intentionally left blank.] 

 [Signature Page] 

IN WITNESS WHEREOF, the Parties have signed or caused this Agreement to be signed by their respective legal or authorized representatives on the first date
written above. 
 Pledgee: Beijing QIYI Century Science &Technology Co., Ltd. 

[Company seal is affixed] 
 Legal/Authorized
Representative: /s/ Gong Yu                 
 Pledgor:
        GONG Yu 
 By:   /s/ GONG
Yu                  

 Schedules: 
  

	1.	Register of Members of Shanghai Zhong Yuan Network Co., Ltd.; 

  

	2.	Shareholder’s resolution of Shanghai Zhong Yuan Network Co., Ltd. 

 Schedule 1 

Shanghai Zhong Yuan Network Co., Ltd 

Shareholder’s Register 
 October 30,
2013 
  

							
	 Name of shareholder
	  	 Contribution

amount;
 shareholding

percentage
	  	 Information of

shareholder
	  	 remarks

	GONG Yu	  	 RMB 20 million
  

 
  
 100%
	  	 Nationality: China
  

ID No.: ***
  

Address: ***
  

Contact information:
	  	The shareholder pledges his/her equity in the company in favor of Beijing QIYI century, effective from January 14, 2014 until the performance period of all debts under the Loan Agreement expires.

 Schedule 2 

Shanghai Zhong Yuan Network Co., Ltd. 

Shareholder’s Resolution 
 In
connection with the Share Pledge Agreement entered into between the shareholder of the Shanghai Zhong Yuan Network Co., Ltd. (the “Company”) and Beijing QIYI Century Science & Technology Co., Ltd on January 14, 2014, the
shareholders’ meeting of the Company resolves as follows: 
 Approve the shareholder of the Company pledge his/her equity in the Company in favor of
Beijing QIYI Century Science & Technology Co., Ltd. 
 This resolution is signed and delivered by the following shareholder on January 14,
2014. 
 Shareholder: 
 /s/ GONG
YuEX-10.28

 Exhibit 10.28 

Exclusive Management Consulting and Business Cooperation Agreement 

This exclusive management consulting and business cooperation agreement (this “Agreement”) is made by the following parties in the
People’s Republic of China (“China”) on July 27, 2017: 
 Party A: Beijing iQIYI New Media Science and Technology Co., Ltd.. 

Party B: Beijing iQIYI Cinema Management Co., Ltd.. 
 Party C:

 Party C1: GONG Yu (

), with the ID Card No. ***; 
 Party C2: YANG Xianghua (

), with the ID Card No. ***; 
 Each of Party A, Party B and Party C are individually referred to as a
“Party”, and collectively as the “Parties”. 
 Whereas, 

 

	(1)	Party A is a wholly foreign owned enterprise duly established and validly existing according to the laws of China, whose principal business is computer hardware and software technology development, technology
consulting, technology services, technology transfer and computer systems services, etc. and who owns the resources necessary for providing services of system software technical support, and technology and enterprise management consulting services;

  

	(2)	Party B is a limited liability company duly incorporated and validly existing according to the laws of China, whose principal business is screening movie, and who conducts screening movie and relevant business directly
and/or through Party B’s Subordinate Entities; 

  

	(3)	GONG Yu(

) and YANG Xianghua(

) are shareholders of Party B, and hold 50% and 50% equity in Party B respectively and 100% equity in Party B in aggregate; 

  

	(4)	Party A agrees to use its advantage of technology, personnel and information to provide enterprise management consulting, licensing, technology and business support to Party B and its Subordinate Entities (refers to
entities invested in and controlled by Party B, including but not limited to companies and relevant entities of which 50% or more of the shares are owned by Party B directly or indirectly) on an exclusive basis. The Parties agree to the above
cooperation and desire to execute this Agreement to specify the main terms and conditions of cooperation. 

 
Therefore, the Parties reach the following agreement upon consensus through negotiation: 
  

	 	1.	Provision of Services 

  

	 	1.1	According to the terms and conditions hereof, Party B and Party C hereby entrust Party A to provide, as the exclusive service provider of Party B during the term of this Agreement, Party B and Party B’s Subordinate
Entities with comprehensive enterprise management consulting, IP licensing, technology support and business support, as detailed in Schedule 1 hereto. 

Party B shall and shall procure its Subordinate Entities to determine the services with Party A or any entity designated by Party A within the
business scope set forth in Schedule 1 based on its business needs. 
  

	 	1.2	Party B (also representing Party B’s Subordinate Entities, the same applies below) and Party C further agree that except with prior written consent of Party A, during the term hereof, Party B, Party B’s
Subordinate Entities and Party C shall not, and shall procure their relevant entities not to, directly or indirectly obtain any service same as or similar to the services and supports set forth herein from any third party, or establish any similar
cooperation relation with any third party with respect to the subject matter hereof. 

  

	 	1.3	Notwithstanding any other provisions hereof, Party A has the right to designate any third party to provide any or all services hereof, or perform any obligation hereunder for Party A. Party B and its Subordinate
Entities hereby agree that Party A has the right to assign its rights and obligations hereunder to any third party. 

  

	 	1.4	To ensure normal operation of the daily business of Party B and its Subordinate Entities, Party A may (but not obligated to), on its own judgment and as permitted by laws and regulations of China, act as a securing
party or guarantor under any other contracts or agreements entered into by Party B and its Subordinate Entities with any third party relating to their business, and provide security for performance of such contracts and agreements. Party B and its
Subordinate Entities and Party C hereby agree and acknowledge that if any security is required for the performance by Party B and its Subordinate Entities of any contract or loan in the business course, they shall first request Party A to act as the
securing party and/or guarantor. 

  

	 	2.	Service Price and Payment Method 

  

	 	2.1	Based on the content and recipient of the services, relevant Parties shall negotiate fair service price and appropriate payment method by reference to the revenue of the service recipient in a specified period. The
specific calculation and payment methods of service price are set forth in Schedule 2. 

  

	 	2.2	If Party A believes that the mechanism to determine the service price specified herein cannot be applied and requires adjustment for certain reason, Party A has the right to adjust the calculation and payment method of
Schedule 2 at any time. The adjustment of Party A shall be bona fide and reasonable; such adjustment shall take effect upon the written notification from Party A to Party B without the consent of Party B. 

  
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	 	3.	Intellectual Property Rights 

  

	 	3.1	The intellectual property rights in any results obtained from performance of this Agreement, including but not limited to copyrights, patents and claims of patent application,
know-how, and business secrets, shall be owned by Party A. Party B or its Subordinate Entities or Party C may not enjoy any other rights than those specified herein, except under Party A’s licensing, and
shall actively cooperate with Party A to take all necessary measures to ensure Party A or Party A’s oversea affiliates to obtain such intellectual property rights. The Parties agree that this Article 3.1 shall survive the modification,
rescission or termination of this Agreement. For the avoidance of any doubt, in respect of the intellectual property rights held by Party B or its Subordinate Entities and in application by Party B or its Subordinate Entities to relevant authorities
as of execution date hereof, other than those required for normal operation of business of Party B or its Subordinate Entities upon Party A’s confirmation or required by relevant domestic laws and regulations to be held by Party B and its
Subordinate Entities, the holders or applicants shall transfer such intellectual property rights to Party A or its oversea affiliates at the request of Party A, and Party B or its Subordinate Entities shall enter into relevant intellectual property
rights transfer agreement with Party A or its oversea affiliates. 

  

	 	3.2	If any development is made by Party A based on any intellectual property rights owned by Party B or its Subordinate Entities, Party B or its Subordinate Entities shall warrant that such intellectual property rights are
free of any defect, and, if any loss is caused to Party A from any defect in such intellectual property rights, shall compensate for such loss. If Party A is therefore liable to compensation to any third party, Party A, after making such
compensation, has the right to recover such loss against Party B and/or its Subordinate Entities. 

  

	 	4.	Control and Management by Party A over Party B and Its Affiliated Entities 

  

	 	4.1	In connection with the provisions of Article 1 hereof, to specify the rights and obligations of the Parties and guarantee Party A’s performance of the management consulting services to Party B and its Subordinate
Entities, and to guarantee performance of various business service agreements between Party A and Party B or its Subordinate Entities and payment of various amounts owed by Party B or its Subordinate Entities to Party A, Party B, its Subordinate
Entities and Party C hereby agree that Party B and its Subordinate Entities shall not, without Party A’s prior written consent, carry out any transaction that may materially affect their respective assets, obligations, rights or operation,
including but not limited to: 

  

	 	(1)	any activity outside of their normal business scopes, or any business inconsistent with the past practice and way of operation; 

  
 3 

	 	(2)	change or dismissal of any directors, or removal of any officers; 

  

	 	(3)	borrowing from or assuming debts to any third party; 

  

	 	(4)	selling, acquiring or otherwise disposing of any asset or right in an amount more than RMB 100,000 to or from any third party, including but not limited to any intellectual property rights and any business contracts;

  

	 	(5)	providing security or guarantee in favor of any third party, including any security created over their assets or interests; 

  

	 	(6)	increasing or decreasing the registered capitals, amending the articles of association or changing the business scopes; 

  

	 	(7)	changing the normal business procedures, or amending any major internal rule and regulation; 

  

	 	(8)	material adjustment to its business operation mode, marketing strategy, operation policy or customer relations; 

  

	 	(9)	distribution of dividends or profits in whatever forms; 

  

	 	(10)	liquidating and distributing the residual assets; 

  

	 	(11)	assigning any rights or obligations hereunder to any third party; 

  

	 	(12)	actions and / or omissions that have a material adverse effect on the assets, business, responsibilities and financial position of Party C, including but not limited to the creation of a mortgage, pledge or other
encumbrance on any of Party C’s assets, businesses, income or income interests. 

 Further, when any circumstance occurs
which has or may have material adverse effect upon the business, operation or production of Party B and/or Party B’s Subordinate Entities, Party B and Party C shall promptly notify Party A thereof and use their best efforts to prevent
occurrence of and/or mitigate the loss of such circumstances. 
  

	 	4.2	To guarantee performance of various management consulting services between Party A and Party B or its Subordinate Entities, and payment of various amounts owed by Party B and its Subordinate Entities to Party A,

  

	 	(1)	Party B and its Subordinate Entities and Party C hereby agree to accept any advice or requirement made by Party A to Party B and its Subordinate Entities with respect to employment and dismissal of employees, daily
operation and management and financial management system, and shall strictly comply with and implement such advice or requirement; 

  
 4 

	 	(2)	Party B and its affiliates and Party C hereby agree that they shall elect the persons designated by Party A as directors of Party B and its Subordinate Entities according to laws, regulations and articles of
association, and procure such elected directors to elect the persons recommended by Party A as the chairmen of the boards of directors, and appoint the persons designated by Party A as the general managers, financial controllers, and other officers
(including but not limited to the heads of various businesses, the financial managers, the financial and supervisory personnel and the accounting personnel). Party A shall bona fide recommend qualified persons pursuant to applicable laws to Party B
and its Subordinate Entities. If the above officers recommended by Party A resign from Party A or its shareholders (whether direct or indirect) (as applicable), whether voluntarily or dismissed by Party A, they shall lose the qualification to take
any office in Party B and its Subordinate Entities. In such case, Party B and its Subordinate Entities shall appoint other officers employed by Party A or its shareholders (whether direct or indirect) (as applicable), to take such office. Party C
and Party B and its Subordinate Entities shall take all necessary internal and external procedures to complete the above termination and appointment according to laws, articles of association and this Agreement. 

 

	 	(3)	Party A has the right to inspect the accounts of Party B and its Subordinate Entities periodically and at any time. Party B and its Subordinate Entities shall keep accounts promptly and accurately, and provide the
accounts at the request of Party A. During the term hereof, subject to any applicable laws, Party B and its Subordinate Entities agree to cooperate with any audit (including but not limited to related transaction audit and other audits) carried out
by Party A and its (whether indirect or indirect) shareholders, and provide Party A, Party A’s shareholders and/or the auditor entrusted by Party A with relevant information and documents relating to the operations, businesses, clients, finance
and employees of Party B and its Subordinate Entities, and agree that Party A’s shareholders may disclose such information and documents to meet any requirement of the securities regulation of the jurisdiction where the listing occurs.

  

	 	(4)	Party B and its Subordinate Entities and Party C hereby agree that once Party A requests in writing, they shall use all of their accounts receivable and/or other assets they legally own and may dispose of to secure
payment of the service fees set forth in Article 2.1 hereof in any way permitted by laws then in effect. 

  

	 	4.3	Party B and its Subordinate Entities and Party C hereby agree that Party B and its Subordinate Entities shall maintain all the business licenses required for their operation during the term hereof, and the rights and
qualifications required for its conducting of the business it operates now in China. 

  

	 	4.4	Party B and its Subordinate Entities may not carry out any contracting operation, lease operation, merger, division, association, shareholding reform or other change of operation method and arrangement of ownership
structure, or dispose of all or substantial part of assets or interests of Party B or its Subordinate Entities by transfer, sale, conversion into equity in others, or other means, without prior written consent of Party A. 

  
 5 

	 	4.5	When Party B or its Subordinate Entities become liquidated or dissolved for any reason, Party C, Party B and its Subordinate Entities shall appoint the persons recommended by Party A to constitute the liquidation group
to the extent permitted by the laws of China to manage the properties of Party B and its Subordinate Entities. Party C and Party B acknowledge that when Party B or its Subordinate Entities become liquidated or dissolved, whether or not the provision
above in this Article 4.5 is performed, Party C and Party B agree to deliver all residue properties obtained from liquidation of Party B or its Subordinate Entities to Party A, pursuant to the laws and regulations of China. 

 

	 	4.6	Party C hereby agrees to issue Party A the Power of Attorney in the substance and form satisfactory to Party A on the execution date of this Agreement, and to fully, properly and completely perform the provisions of
such Power of Attorney, including but not limited to unconditionally and irrevocably authorizing Party A or any person designated by Party A (“Agent”) according to the Power of Attorney to exercise the shareholder’s rights of
Party B and its Subordinate Entities on behalf of Party C in its sole discretion. Any resolution or document requiring Party B’s signature as a shareholder due to industrial and commerce registration, etc. shall be signed only with Party
A’s consent and authorization and following Party A’s instruction. 

  

	 	4.7	Party C acknowledges that it has had full and clear understanding of the obligations of Party B and its Subordinate Entities hereunder when it enters into this Agreement, and agrees to pledge the 100% shares in Party B
it owns with Party A to secure performance of obligations of Party B and its Subordinate Entities hereunder. The Parties shall enter into agreement separately with respect to the equity pledge. 

 

	 	4.8	Party B and its Subordinate Entities and Party C hereby agree that without Party A’s written consent they shall not enter into any agreement or arrangement that conflict with this Agreement or may infringe Party
A’s interests hereunder. 

  

	 	5.	Term 

  

	 	5.1	This Agreement is executed and effective on the date first written above. 

  

	 	5.2	Unless the Parties agree to terminate this Agreement early, this Agreement shall remain effective during the business terms (including extended terms) of Party A, Party B and Party B’s Subordinate Entities
(including successors of their respective rights and obligations). In the event that the business terms (including extended terms) of Party B or any of Party B’s Subordinate Entities expires before Party A’s business term expires, the
legal effects of this Agreement on Party B and its other Subordinate Entities shall not be affected. 

  
 6 

	 	6.	Confidentiality 

  

	 	6.1	All provisions of this Agreement and this Agreement itself are confidential information, and the Parties shall not disclosed them to any third party other than any officers, directors, employees, agents or professional
consultants relating to this project who assume the obligation of confidentiality to the disclosing Party, except that the Parties disclose any information relating to this Agreement to any government, the public or the shareholders as required by
law, or file this Agreement to any authority for recording. 

  

	 	6.2	This Article 6 shall survive the modification, termination or rescission of this Agreement. 

  

	 	7.	Breaching Liabilities 

 If any Party fails to perform any obligation hereunder, or if
such Party’s representation or warranty hereunder is untrue or inaccurate, such Party breaches this Agreement, and shall compensate for all losses of the other Parties or pay liquidated damages to the other Parties according to the agreement
otherwise reached by relevant Parties. 
  

	 	8.	Force Majeure 

 If the performance of this Agreement is affected by any force majeure
event, the affected Party shall immediately notify the other Parties by telegraph, fax or other electronic means, and provide written proof of the force majeure within fifteen (15) working days. The parties shall decide whether to rescind this
Agreement, exempt performance of this Agreement in part, or delay the performance of this Agreement, depending on the effect of the force majeure event on the performance. 
  

	 	9.	Addition and Change of the Parties 

  

	 	9.1	Party B’s Subordinate Entities. At the same time as or before executing this agreement, Party B and Party C shall procure Party B’s Subordinate Entities to sign any letter of assumption of rights and
obligations or other legal documents permitted or required by any other law of China to make the Party B’s Subordinate Entities acknowledge this Agreement, and fully assume the obligations on Party B’s Subordinated Entities hereunder, and
the Party B’s such Subordinate Entities shall be deemed parties to this Agreement. The other Parties hereby agree to fully accept the above arrangement. 

  

	 	9.2	Addition of Party B’s Subordinate Entities. If Party B comes to have any new affiliated entity at any time after this Agreement becomes effective, Party B and Party C shall procure such new affiliated entity to
immediately sign any letter of assumption of rights and obligations or other legal documents permitted or required by any other laws of China to make the new affiliated entity acknowledge this Agreement, and fully assume the obligations on Party
B’s Subordinated Entities hereunder. From execution of such letter of assumption and other legal documents, the new affiliated entity shall be deemed a party to this Agreement. The other Parties hereby agree to fully accept the above
arrangement. 

  
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	 	9.3	Without Party A’s prior written consent, Party B and Party B’s Subordinate Entities shall not assign their rights and obligations under this Agreement to any third party. In addition, Party B agrees that,
after Party A’s notifying Party B in writing in advance, Party A may, at necessary times, assign its rights and obligations under this Agreement to its bona fide selected third party, and need not obtain Party B’s consent in respect of
such transfer. 

  

	 	9.4	The rights and obligations hereunder shall have binding force upon the Parties’ assignees of rights and obligations and successors (regardless whether such assignments of rights and obligations are caused by
acquisition, reorganization, succession, assignment or other reasons). 

  

	 	10.	Miscellaneous 

  

	 	10.1	This Agreement is governed by the laws of China. Any dispute arising from the performance hereof shall be resolved by the Parties through amicable negotiation. If negotiation fails, the dispute shall be submitted to
China International Economic and Trade Arbitration Commission for arbitration according to the arbitration rules of the Commission then in effect. The place of arbitration shall be Beijing, the language of arbitration shall be Chinese, and the
arbitration award shall be final and shall have binding force upon the Parties. Except for the part submitted to arbitration, the other parts of this Agreement shall remain effective. Subject to the provisions of the laws of China, the arbitrator or
arbitrators may issue injunction orders over the shares, interests or assets of Party B and Party B’s Subordinate Entities (such as conducting of business or mandatory transfer of assets) or order other temporary remedies, or order the
conduction of liquidation of Party B and Party B’s Subordinate Entities through arbitration. The Parties agree that, subject to the laws of China, when waiting for the composition of the arbitral tribunal or in appropriate circumstances, courts
with jurisdiction (including the courts in Hong Kong, at the place of registration and establishment of the company affiliated to Party A and proposed to be listed, at the place of registration of Party B, and at the places where the main assets of
the company proposed to be listed or Party C are located) has the power to issue temporary measures to support the arbitral proceeding. This Article 10.1 shall survive the modification, rescission or termination of this Agreement. 

  
 8 

	 	10.2	The Parties acknowledge that this Agreement shall be enforced to the extent permitted by law. If any provision hereof or if any part of any provision is decided by any competent authority or court to be illegal, invalid
or unenforceable, such illegality, invalidity or unenforceability shall not affect other provisions hereof or other parts of the provision. Such other provisions or other parts of the provision shall remain completely effective. The Parties shall
use their best efforts to amend such illegal, invalid or unenforceable provisions to effect the purpose of the original provisions. 

  

	 	10.4	The schedules hereto constitute an integral part hereof, and have the same legal force as other parts of this Agreement. 

  

	 	10.5	This Agreement is made in Chinese. The copies of this Agreement shall be corresponding to the number of the Parties hereto. Each of the signatories holds one copy and each has the same legal effect. 

  
 9 

 (signature page for the Exclusive Management Consulting and Business Cooperation Agreement) 

Party A: Beijing iQIYI New Media Science and Technology Co., Ltd.(seal) 

[Company seal is affixed] 
 Signature by Legal
Representative / Authorized Representative: /s/ GONG Yu          
 Party B: Beijing iQIYI Cinema
Management Co., Ltd. (seal) 
 [Company seal is affixed] 

Signature by Legal Representative / Authorized Representative: /s/YANG Xianghua      

  
 10 

 (signature page for the Exclusive Management Consulting and Business Cooperation Agreement) 

Party C: 
 Party C1: GONG Yu(

) 
 Signature: /s/ GONG Yu         

Party C2: YANG Xianghua(

) 
 Signature: /s/ YANG Xianghua     

  
 11 

 Schedule 1 Service Contents 

 

	1.	Providing advice and suggestion on assets and business operation; 

  

	2.	Providing advice and suggestion on disposal of creditor’s rights and debts; 

  

	3.	Providing advice and suggestion on negotiation, execution and performance of material contracts; 

  

	4.	Providing advice and suggestion on merger and acquisition; 

  

	5.	Providing services on software development and research; 

  

	6.	Providing pre-job and in-service management training; 

 

	7.	Providing the services of technology development, technology transfer and technology consulting; 

  

	8.	Providing public relation services; 

  

	9.	Providing market survey, research and consulting services; 

  

	10.	Providing short-and-medium-term market development and market planning services; 

 

	11.	Providing human resources management and internal information management services; 

  

	12.	Providing the service of development, upgrade and daily maintenance of website; 

  

	13.	Providing the service of sale of self-made products; 

  

	14.	License of software, trademark, domain, know-how and other intellectual property rights; and/or 

 

	15.	Other services negotiated and specified by Party A and the service recipient based on the business needs and the capability of providing services. 

  
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 Schedule 2 Calculation and Payment Methods of Service Fees 

 

	1.	The amount of service fee shall be determined by Party A according to the actual conditions of the service provided, and by service fee bills to the service recipients, expense details or other ways in writing. The
service recipients shall pay according to the service fee amount notified by Party A. 

  

	2.	Party A shall summarize the service fees regularly (the specified period to be determined by Party A) and send service fee bills to the recipients on a regular basis and notify the recipients. The service recipients
shall pay such service fee to the bank account designated by Party A according to the time and amount required by Party A. 

  
 13

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