Document:

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                                                                    EXHIBIT 10.3

                              GLACIER BANCORP, INC.
                            2005 STOCK INCENTIVE PLAN

                        --------------------------------

                        RESTRICTED SHARES AWARD AGREEMENT

                        --------------------------------

                               AWARD NO. __________

                                 DATE    __________

You are hereby awarded Restricted Shares subject to the terms and conditions set
forth in this Restricted Shares Award Agreement ("Award Agreement"), and in the
Glacier Bancorp, Inc. 2005 Stock Incentive Plan (the "Plan"), which is attached
hereto as Exhibit A. A summary of the Plan appears in its Prospectus, which is
attached as Exhibit B. You should carefully review these documents, and consult
with your personal financial advisor, in order to fully understand the
implications of this Award, including your tax alternatives and their
consequences.

By executing this Award Agreement, you agree to be bound by all of the Plan's
terms and conditions as if they had been set out verbatim in this Award
Agreement. In addition, you recognize and agree that all determinations,
interpretations, or other actions respecting the Plan and this Award Agreement
will be made by the Board of Directors (the "Board") of Glacier Bancorp, Inc.
(the "Company") or the Committee pursuant to Section 4(c) of the Plan, and that
such determinations, interpretations or other actions are (in the absence of
manifest bad faith or fraud) final, conclusive and binding upon all parties,
including you, your heirs, and representatives. Capitalized terms are defined in
the Plan or in this Award Agreement.

1. SPECIFIC TERMS. Your Restricted Shares have the following terms:

Name of Participant

Number of Shares
Subject to Award
Agreement

Purchase Price per
Share (if applicable)  Not applicable.

Award Date

Vesting                Your Restricted Shares under this Award Agreement shall
                       vest at the rate of _____ on _____ __, 20__ , _____ on
                       ______ ___, 20___and the remaining _____ on _____ __,
                       20__; subject in each case to acceleration as provided in
                       the Plan, to the shareholder approval condition set forth
                       in Section 7 below, and to your Continuous Service with
                       the Company not ending before the vesting date

Lifetime Transfer      Allowed.

2. DIVIDENDS. Any cash dividends on your Restricted Shares will be held by the
Company (unsegregated as part of its general assets) until the period of
forfeiture lapses (and forfeited if the underlying Shares are forfeited), and
paid over to you as soon as practicable after such period lapses (if not
forfeited).

3. INVESTMENT PURPOSES. You acknowledge that you are acquiring your Restricted
Shares for investment purposes only and without any present intention of selling
or distributing them.

4. ISSUANCE OF RESTRICTED SHARES. Until all vesting restrictions lapse, any
certificates that you receive for Restricted Shares will include a legend
stating that they are subject to the restrictions set forth in the Plan and this
Award Agreement.

<PAGE>

5. LAPSE OF VESTING RESTRICTIONS. As vesting restrictions lapse, the Company
shall cause certificates for Shares to be issued and delivered to you, with such
legends and restrictions that the Committee determines to be appropriate.
Certificates shall not be delivered to you unless you have made arrangements
satisfactory to the Committee to satisfy tax-withholding obligations.

6. LONG-TERM CONSIDERATION FOR AWARD. The Participant recognizes and agrees that
the Company's key consideration in granting this Option is securing the
long-term commitment of the Participant to serve as a trusted executive officer
who will advance and promote the Company's business interests and objectives.
Accordingly, the Participant agrees to the following as material and indivisible
consideration for this Award:

      (a) Fiduciary Duty. During his or her employment with the Company the
Participant shall devote his or her full energies, abilities, attention and
business time to the performance of his or her job responsibilities and shall
not engage in any activity which conflicts or interferes with, or in any way
compromises, his or her performance of such responsibilities.

      (b) Confidential Information. The Participant recognizes that by virtue of
his or her employment with the Company, he or she will be granted otherwise
prohibited access to confidential information and proprietary data which are not
known to the Company's competitors. This information (the "Confidential
Information") includes, but is not limited to, current and prospective
customers; the identity of key contacts at such customers; customers'
particularized preferences and needs; marketing strategies and plans; financial
data; personnel data; compensation data; proprietary procedures and processes;
and other unique and specialized practices, programs and plans of the Company
and its customers and prospective customers. The Participant recognizes that
this Confidential Information constitutes a valuable property of the Company,
developed over a significant period of time and at substantial expense.
Accordingly, the Participant agrees that he or she shall not, at any time during
or after his or her employment with the Company, divulge such Confidential
Information or make use of it for his or her own purposes or the purposes of any
person or entity other than the Company.

      (c) Non-Solicitation of Customers. The Participant recognizes that by
virtue of his or her employment with the Company he or she will be introduced to
and involved in the solicitation and servicing of existing customers of the
Company and new customers obtained by the Company during his or her employment.
The Participant understands and agrees that all efforts expended in soliciting
and servicing such customers shall be for the permanent benefit of the Company.
The Participant further agrees that during his or her employment with the
Company the Participant will not engage in any conduct which could in any way
jeopardize or disturb any of the Company's customer relationships. The
Participant also recognizes the Company's legitimate interest in protecting, for
a reasonable period of time after his or her employment with the Company, the
Company's customers. Accordingly, the Participant agrees that, for a period
beginning on the date hereof and ending one (1) year after termination of
Participant's employment with the Company, regardless of the reason for such
termination, the Participant shall not, directly or indirectly, without the
prior written consent of the Chairman of the Company, market, offer, sell or
otherwise furnish any products or services similar to, or otherwise competitive
with, those offered by the Company to any customer of the Company.

      (d) Non-Solicitation of Employees. The Participant recognizes the
substantial expenditure of time and effort which the Company devotes to the
recruitment, hiring, orientation, training and retention of its employees.
Accordingly, the Participant agrees that, for a period beginning on the date
hereof and ending two (2) years after termination of Participant's employment
with the Company, regardless of the reason for such termination, the Participant
shall not, directly or indirectly, for himself or herself or on behalf of any
other person or entity, solicit, offer employment to, hire or otherwise retain
the services of any employee of the Company.

      (e) Survival of Commitments; Potential Recapture of Award and Proceeds.
The Participant acknowledges and agrees that the terms and conditions of this
Section 6 regarding confidentiality and non-solicitation shall survive both (i)
the termination of Participant's employment with the Company for any reason, and
(ii) the termination of the Plan, for any reason. The Participant acknowledges
and agrees that the grant of Restricted Shares in this Award Agreement is just
and adequate consideration for the survival of the restrictions set forth
herein, and that the Company may pursue any or all of the following remedies if
the Participant either violates the terms of this Section or succeeds for any
reason in invalidating any part of it (it being understood that the invalidity
of any term hereof would result in a failure of consideration for the Award):

            (i)   declaration that the Award is null and void and of no further
                  force or effect;

            (ii)  recapture of any cash paid or Shares issued to the
                  Participant, or any designee or beneficiary of the
                  Participant, pursuant to the Award;

<PAGE>

            (iii) recapture of the proceeds, plus reasonable interest, with
                  respect to any Shares that are both issued pursuant to this
                  Award and sold or otherwise disposed of by the Participant, or
                  any designee or beneficiary of the Participant.

The remedies provided above are not intended to be exclusive, and the Company
may seek such other remedies as are provided by law, including equitable relief.

      (f) Acknowledgement. The Participant acknowledges and agrees that his or
her adherence to the foregoing requirements will not prevent him or her from
engaging in his or her chosen occupation and earning a satisfactory livelihood
following the termination of his or her employment with the Company.

7. SECTION 83(b) ELECTION NOTICE. If you make an election under Section 83(b) of
the Internal Revenue Code of 1986, as amended, with respect to the Shares
underlying your Restricted Shares (a "Section 83(b) election"), you agree to
provide a copy of such election to the Company within 10 days after filing that
election with the Internal Revenue Service. Exhibit C contains a suggested form
of Section 83(b) election.

8. SHAREHOLDER APPROVAL CONDITION. Notwithstanding anything to the contrary
contained herein or in the Plan and pursuant to Section 20 of the Plan, this
Award Agreement is expressly conditioned on the Plan being approved by the
shareholders of the Company. Accordingly, no Shares shall be delivered hereunder
until such approval has been obtained, and this Award Agreement shall become
null, void, and of no force or effect if such approval is not received within
the period set forth in Section 20 of the Plan.

9. TRANSFER. This Award Agreement may not be sold, pledged, or otherwise
transferred without the prior written consent of the Committee.

10. DESIGNATION OF BENEFICIARY. Notwithstanding anything to the contrary
contained herein or in the Plan, following the execution of this Award
Agreement, you may expressly designate a beneficiary (the "Beneficiary") to your
interest, if any, in the Restricted Shares awarded hereby. You shall designate
the Beneficiary by completing and executing a designation of beneficiary
agreement substantially in the form attached hereto as Exhibit D (the
"Designation of Beneficiary") and delivering an executed copy of the Designation
of Beneficiary to the Company.

11. NOTICES. Any notice or communication required or permitted by any provision
of this Award Agreement to be given to you shall be in writing and shall be
delivered personally or sent by certified mail, return receipt requested,
addressed to you at the last address that the Company had for you on its
records. Each party may, from time to time, by notice to the other party hereto,
specify a new address for delivery of notices relating to this Award Agreement.
Any such notice shall be deemed to be given as of the date such notice is
personally delivered or properly mailed.

12. BINDING EFFECT. Except as otherwise provided in this Award Agreement or in
the Plan, every covenant, term, and provision of this Award Agreement shall be
binding upon and inure to the benefit of the parties hereto and their respective
heirs, legatees, legal representatives, successors, transferees, and assigns.

13. MODIFICATIONS. This Award Agreement may be modified or amended at any time
by the Committee, provided that your consent must be obtained for any
modification that adversely alters or impairs any rights or obligations under
this Award Agreement, unless there is an express Plan provision permitting the
Committee to act unilaterally to make the modification.

<PAGE>

14. HEADINGS. Headings shall be ignored in interpreting this Award Agreement.

15. SEVERABILITY. Every provision of this Award Agreement and the Plan is
intended to be severable, and any illegal or invalid term shall not affect the
validity or legality of the remaining terms.

16. GOVERNING LAW. This Award Agreement shall be interpreted, administered and
otherwise subject to the laws of the State of Montana (disregarding any
choice-of-law provisions).

17. COUNTERPARTS. This Award Agreement may be executed by the parties hereto in
separate counterparts, each of which when so executed and delivered shall be an
original, but all such counterparts shall together constitute the same
instrument.

18. RESTRICTIONS ON TRANSFER. This Award Agreement may not be sold, pledged, or
otherwise transferred without the prior written consent of the Committee.
Notwithstanding the foregoing, the Participant may transfer this Award (i) by
instrument to an inter vivos or testamentary trust (or other entity) in which
each beneficiary is a permissible gift recipient, as such is set forth in
subsection (ii) of this Section 16, or (ii) by gift to charitable institutions
or by gift or transfer for consideration to any of the following relatives of
the Participant (or to an inter vivos trust, testamentary trust or other entity
primarily for the benefit of the following relatives of the Participant): any
child, stepchild, grandchild, parent, stepparent, grandparent, spouse, former
spouse, domestic partner, sibling, niece, nephew, mother-in-law, father-in-law,
son-in-law, daughter-in-law, brother-in-law, or sister-in-law, and shall include
adoptive relationships. Any transferee of the Participant's rights shall succeed
and be subject to all of the terms of this Award Agreement and the Plan.

            0

            1 BY YOUR SIGNATURE BELOW, along with the signature of the Company's
      representative, you and the Company agree that the Restricted Shares are
      awarded under and governed by the terms and conditions of this Award
      Agreement and the Plan.

2

                                        GLACIER BANCORP, INC.

                                        By: ____________________________________
                                            Name:
                                            Title:

                                        PARTICIPANT

                                        The undersigned Participant hereby
accepts the terms of this       Award Agreement and the Plan.

                                        By: ____________________________________

                                             Name of Participant: ______________

<PAGE>

                              GLACIER BANCORP, INC.
                            2005 STOCK INCENTIVE PLAN

                                    EXHIBIT A

                                  PLAN DOCUMENT

<PAGE>

                              GLACIER BANCORP, INC.
                            2005 STOCK INCENTIVE PLAN

                                    EXHIBIT B

                                 PLAN PROSPECTUS

<PAGE>

                              GLACIER BANCORP, INC.
                            2005 STOCK INCENTIVE PLAN

                                    EXHIBIT C

                           SECTION 83(b) ELECTION FORM

Attached is an Internal Revenue Code Section 83(b) Election Form. IF YOU WISH TO
MAKE A SECTION 83(B) ELECTION, YOU MUST DO SO WITHIN 30 DAYS AFTER THE DATE THE
RESTRICTED SHARES COVERED BY THE ELECTION WERE TRANSFERRED TO YOU. In order to
make the election, you must completely fill out the attached form and file one
copy with the Internal Revenue Service office where you file your tax return. In
addition, one copy of the statement also must be submitted with your income tax
return for the taxable year in which you make this election. Finally, you also
must submit a copy of the election form to the Company within 10 days after
filing that election with the Internal Revenue Service. A Section 83(b) election
normally cannot be revoked.

<PAGE>

                              GLACIER BANCORP, INC.
                            2005 STOCK INCENTIVE PLAN

         --------------------------------------------------------------

         ELECTION TO INCLUDE VALUE OF RESTRICTED SHARES IN GROSS INCOME
          IN YEAR OF TRANSFER UNDER INTERNAL REVENUE CODE SECTION 83(b)

         --------------------------------------------------------------

      Pursuant to Section 83(b) of the Internal Revenue Code, I hereby elect
within 30 days after receiving the property described herein to be taxed
immediately on its value specified in item 5 below.

1.    My General Information:

                     Name:        __________________________________
                     Address: ________________________________

                     S.S.N. ________________________________

                     or T.I.N.: ___________________________

2.    Description of the property with respect to which I am making this
      election:

            ____________________ shares of ___________ stock of Glacier
            Bancorp, Inc. (the "Restricted Shares").

3.    The Restricted Shares were transferred to me on ______________ ___, 20__.
      This election relates to the 20____ calendar taxable year.

4.    The Restricted Shares are subject to the following restrictions:

            The Restricted Shares are forfeitable until they is are earned in
            accordance with Section 8 of the Glacier Bancorp, Inc. 2005 Stock
            Incentive Plan ("Plan") Restricted Shares Award Agreement ("Award
            Agreement") or other Award Agreement or Plan provisions. The
            Restricted Shares generally are not transferable until my interest
            becomes vested and nonforfeitable, pursuant to the Award Agreement
            and the Plan.

5.    Fair market value:

            The fair market value at the time of transfer (determined without
            regard to any restrictions other than restrictions which by their
            terms never will lapse) of the Restricted Shares with respect to
            which I am making this election is $_____ per share.

6.    Amount paid for Restricted Shares:

            The amount I paid for the Restricted Shares is $____ per share.

7.    Furnishing statement to employer:

            A copy of this statement has been furnished to my employer,
            ______________. If the transferor of the Restricted Shares is not my
            employer, that entity also has been furnished with a copy of this
            statement.

8.    Award Agreement or Plan not affected:

            Nothing contained herein shall be held to change any of the terms or
            conditions of the Award Agreement or the Plan.

<PAGE>

Dated: ____________ __, 200_.

                                                       _________________________
                                                          Taxpayer

<PAGE>

                              GLACIER BANCORP, INC.
                            2005 STOCK INCENTIVE PLAN

                                    EXHIBIT D

                           DESIGNATION OF BENEFICIARY

      In connection with the RESTRICTED SHARE AWARD AGREEMENT (the "Award
Agreement") entered into on _______________, 200_ between Glacier Bancorp, Inc.
(the "Company") and _______________, an individual residing at _______________
(the "Recipient"), the Recipient hereby designates the person specified below as
the beneficiary of the Recipient's interest in Restricted Shares (as defined in
the 2004 Employee Incentive Plan of the Company awarded pursuant to the Award
Agreement. This designation shall remain in effect until revoked in writing by
the Recipient.

                     Name of Beneficiary: ___________________________

                     Address:             ___________________________

                                          ___________________________

                                          ___________________________

                     Social Security No.: ___________________________

      The Recipient understands that this designation operates to entitle the
above-named beneficiary to the rights conferred by the Award Agreement from the
date this form is delivered to the Company until such date as this designation
is revoked in writing by the Recipient, including by delivery to the Company of
a written designation of beneficiary executed by the Recipient on a later date.

                                              Date: ____________________________

                                                By: ____________________________
                                                    [Recipient Name]

Sworn to before me this
____ day of ____________, 200_

______________________________
Notary Public

County of   ____________________
State of    ____________________<PAGE>
                                                                   Exhibit 10.10

                       RESTATED STOCK OPTION GRANT PROGRAM
                                       FOR
                         NONEMPLOYEE DIRECTORS UNDER THE
                                 AQUANTIVE, INC.
                 RESTATED 1999 STOCK INCENTIVE COMPENSATION PLAN

         (as amended by the Board of Directors effective April 1, 2005)

      The following provisions set forth the terms of the stock option grant
program (the "Program") for nonemployee directors of aQuantive, Inc. (the
"Company") under the Company's Restated 1999 Stock Incentive Compensation Plan
(the "Plan"). The following terms are intended to supplement, not alter or
change, the provisions of the Plan, and in the event of any inconsistency
between the terms contained herein and in the Plan, the Plan shall govern. All
capitalized terms that are not defined herein shall be as defined in the Plan.

      1.    ELIGIBILITY

      Each director of the Company elected or appointed who is not otherwise an
employee of the Company or any Subsidiary (an "Eligible Director") shall be
eligible to receive Initial Grants and Annual Grants under the Plan, as
discussed below.

      2.    INITIAL GRANTS

      A Nonqualified Stock Option to purchase 25,000 shares of Common Stock
("Initial Grant") shall be granted to each Eligible Director upon such Eligible
Director's initial election or appointment to the Board. Initial Grants shall
vest and become exercisable in equal installments on the first, second and third
anniversaries of the Grant Date, assuming continued service on the Board for
such period.

      3.    ANNUAL GRANTS

      Each Eligible Director shall automatically receive a Nonqualified Stock
Option to purchase 15,000 shares of Common Stock immediately following each
year's Annual Meeting (each, an "Annual Grant"); provided that any Eligible
Director who received an Initial Grant within three months prior to an Annual
Meeting shall not receive an Annual Grant until immediately following the second
Annual Meeting after the date of such Initial Grant. Annual Grants shall fully
vest and become exercisable on the earlier of (a) the first anniversary of the
date of grant, or (b) the date of the next following Annual Meeting, so long as
that date is no more than 60 days earlier than the date of the Annual Meeting on
which the Annual grant was granted, in each case assuming continued service on
the Board for such period.

      4.    OPTION EXERCISE PRICE

      The exercise price of an Option shall be the Fair Market Value of the
Common Stock as applicable, on the date of grant.
<PAGE>
      5.    MANNER OF OPTION EXERCISE

      An Option shall be exercised by giving the required notice to the Company,
stating the number of shares of Common Stock with respect to which the Option is
being exercised, accompanied by payment in full for such Common Stock, which
payment may be in whole or in part (a) in cash or check, (b) in shares of Common
Stock, owned by the Eligible Director for at least six months (or any shorter
period necessary to avoid a charge to the Company's earnings for financial
reporting purposes) having a Fair Market Value on the day prior to the exercise
date equal to the aggregate Option exercise price, or (c) if and so long as the
Common Stock is registered under the Exchange Act, by delivery of a properly
executed exercise notice, together with irrevocable instructions to a broker, to
properly deliver to the Company the amount of sale or loan proceeds to pay the
exercise price, all in accordance with the regulation of the Federal Reserve
Board.

      6.    TERM OF OPTIONS

      Each Option shall expire seven years from the date of grant thereof, but
shall be subject to earlier termination as follows:

      (a) In the event that an Eligible Director ceases to be a director of the
Company for any reason, the unvested portion of any Option granted to such
Eligible Director shall terminate immediately and the vested portion of the
Option may be exercised by the Eligible Director only within one year after the
date he or she ceases to be a director of the Company or prior to the date on
which the Option expires by its terms, whichever is earlier.

      (b) In the event of the death of an Eligible Director, the unvested
portion of any Option granted to such Eligible Director shall terminate
immediately and the vested portion of the Option may be exercised only within
one year after the date of death of the Eligible Director or prior to the date
on which the Option expires by its terms, whichever is earlier, by the personal
representative of the Eligible Director's estate, the person(s) to whom the
Eligible Director's rights under the Option have passed by will or the
applicable laws of descent and distribution or the beneficiary designated
pursuant to Section 11 of the Plan.

      7.    CORPORATE TRANSACTIONS

      In the event of any Corporate Transaction, other than a Related Party
Transaction, each Initial and Annual Grant that is at the time outstanding shall
automatically accelerate so that each such grant shall, immediately prior to the
specified effective date for the Corporate Transaction, become fully vested and
exercisable. Notwithstanding the foregoing, such acceleration shall not occur
if, in the opinion of the Company's outside accountants, it would render
unavailable "pooling of interest" accounting for a Corporate Transaction that
would otherwise qualify for such accounting treatment.

                                      -2-
<PAGE>
      8.    AMENDMENT

      The Board may amend the provisions contained herein in such respects as it
deems advisable. Any such amendment shall not, without the consent of the
Eligible Director, impair or diminish any rights of an Eligible Director or any
rights of the Company under an Option.

      Provisions of the Plan (including any amendments) that were not discussed
above, to the extent applicable to Eligible Directors, shall continue to govern
the terms and conditions of Options granted to Eligible Directors.

      9.    EFFECTIVE DATE

      The Program shall become effective on the day shares of the Common Stock
are first offered to the public in an underwritten initial public offering
pursuant to a registration statement filed with and declared effective by the
Securities and Exchange Commission.

                                      -3-
<PAGE>

                                                                   EXHIBIT 10.10

                                 AQUANTIVE, INC.
                 RESTATED 1999 STOCK INCENTIVE COMPENSATION PLAN
         (as amended by the Board of Directors effective April 1, 2005)

                   NONQUALIFIED STOCK OPTION LETTER AGREEMENT

TO:   _______________________

      We are pleased to grant you a Nonqualified Stock Option (the "Option") to
purchase shares of Common Stock of aQuantive, Inc. (the "Company") under the
Company's Restated 1999 Stock Incentive Compensation Plan (the "Plan").

      The terms of the Option are as set forth in this agreement (this
"Agreement") and in the Plan and the Company's Stock Option Grant Program for
Nonemployee Directors (the "Program"), copies of which are attached. The Plan is
incorporated by reference into this Agreement, which means that this Agreement
is limited by and subject to the express terms and provisions of the Plan.
Capitalized terms that are not defined in this Agreement have the meanings given
to them in the Plan and/or the Program.

      The most important terms of the Option are summarized as follows:

      1.    GRANT DATE/NUMBER: _______________________
      2.    NUMBER OF SHARES:  _______________________
      3.    EXERCISE PRICE:    $______________________
      4.    EXPIRATION DATE:   ___________(unless sooner terminated as provided
                                            below)
      5.    TYPE OF OPTION: Nonqualified Stock Option

      6.    VESTING AND EXERCISABILITY: The Option will vest and become fully
exercisable on the earlier of the first anniversary of the Grant Date, or the
date of the annual meeting of shareholders in the year subsequent to the year of
grant (provided that the meeting is not more than sixty calendar days earlier
than the date of the meeting at which the option was granted),assuming continued
service as an Eligible Director on such date.

      7.    TERMINATION OF OPTION: The unvested portion of the Option will
terminate automatically and without further notice immediately upon termination
(voluntary or involuntary) of your service as a director with the Company or a
Subsidiary. The vested portion of the Option will terminate automatically and
without further notice on the earliest of the dates set forth below:

      (a)   one year after termination of your services as a director for any
            reason; or

      (b)   the Expiration Date.

   IT IS YOUR RESPONSIBILITY TO BE AWARE OF THE DATE YOUR OPTION TERMINATES.

                                      -1-
<PAGE>

      8.    METHOD OF EXERCISE: You may exercise the Option by giving written
notice to the Company, in form and substance satisfactory to the Company, which
will state the election to exercise the Option and the number of shares of
Common Stock for which you are exercising the Option. The written notice must be
accompanied by full payment of the exercise price for the number of shares of
Common Stock you are purchasing.

      9.    FORM OF PAYMENT: You may pay the Option exercise price, in whole or
in part, in cash, by check or by (a) tendering (either actually or by
attestation) shares of Common Stock held by you for a period of at least six
months having a fair market value on the day prior to the date of exercise equal
to the exercise price or (b) if and so long as the Common Stock is registered
under Section 12 of the Securities Exchange Act of 1934, delivery of a properly
executed exercise notice together with irrevocable instructions to a broker to
promptly deliver to the Company the amount of sale or loan proceeds necessary to
pay the exercise price.

      10.   CORPORATE TRANSACTIONS: In the event of a Corporate Transaction,
other than a "Related Party Transaction," the Option will become fully vested
and exercisable immediately prior to the specified effective date of the
Corporate Transaction. Notwithstanding the foregoing, acceleration will not
occur if, in the opinion of the Company's outside accountants, it will render
unavailable "pooling of interests" accounting treatment for a Corporate
Transaction that would otherwise qualify for such accounting treatment.

      11.   LIMITED TRANSFERABILITY: During your lifetime only you can exercise
the Option. The Option is not transferable except by will or by the applicable
laws of descent and distribution, unless the Plan Administrator determines
otherwise. The Plan provides for exercise of the Option by a designated
beneficiary or the personal representative of your estate following your death.

      12.   REGISTRATION: At the present time, the Company has an effective
registration statement with respect to the shares subject to the Option. The
Company intends to maintain this registration but has no obligation to do so. In
the event that such registration ceases to be effective, you will not be able to
exercise the Option unless exemptions from registration under federal and state
securities laws are available; such exemptions from registration are very
limited and might be unavailable. By accepting the Option, you hereby
acknowledge that you have read and understand Section 15.3 of the Plan.

      13.   BINDING EFFECT: This Agreement will inure to the benefit of the
successors and assigns of the Company and be binding upon you and your heirs,
executors, administrators, successors and assigns.

      Please execute the following Acceptance and Acknowledgment and return it
to the undersigned.

                                 Very truly yours,

                                 AQUANTIVE, INC.

                                 By_______________________________________

                                 Senior Vice President and General Counsel

                                      -2-
<PAGE>

                          ACCEPTANCE AND ACKNOWLEDGMENT

      I accept the Option described in this Agreement and in the Plan, and
acknowledge receipt of a copy of this Agreement, the Plan, the Stock Option
Grant Program for Nonemployee Directors and the Plan Summary. I have read and
understand the Plan.

Dated:________________________________   ________________________________
                                         Name:
   xxx-xx-x (masked to last 3 digits)

__________________
Social Security Number

GRANT DATE:                                 GRANT NUMBER:
NUMBER OF SHARES:

                                      -3-
<PAGE>

                       NOTICE OF EXERCISE OF STOCK OPTION

To: AQUANTIVE, INC.

      I, a resident of the State of _____________, hereby exercise my
Nonqualified Stock Option granted by aQuantive, Inc. (the "Company") on
____________, _______, subject to all the terms and provisions thereof and of
the Restated 1999 Stock Incentive Compensation Plan referred to therein, and
notify the Company of my desire to purchase _______ shares of Common Stock of
the Company (the "Securities") at the exercise price of $_______ per share. I
hereby represent and warrant that I have been furnished with a copy of the Plan
and the Plan Summary.

Dated:______________________________      ______________________________
                                          Name:_________________________

____________________________________      Address_______________________
Taxpayer I.D. Number                      ______________________________
                                          ______________________________

                                    RECEIPT
                             (FOR COMPANY USE ONLY)

      ______________________ hereby acknowledges receipt from __________________
in payment for ________ shares of Common Stock of aQuantive, Inc., a Washington
corporation, of $___________________ in the form of

            [ ] Cash

            [ ] Check (personal, cashier's or bank certified)

            [ ] __________ shares of the Company's Common Stock, fair market
                value $_______ per share, held by the optionee for a period of
                at least six months

            [ ] Copy of irrevocable instructions to Broker

Date:___________________________           By:_________________________________

FMV on such date: $______________          For: aQuantive, Inc.

                                       -4-
<PAGE>

                                 AQUANTIVE, INC.
                 RESTATED 1999 STOCK INCENTIVE COMPENSATION PLAN
         (as amended by the Board of Directors effective April 1, 2005)

                   NONQUALIFIED STOCK OPTION LETTER AGREEMENT

TO:   _______________________

      We are pleased to grant you a Nonqualified Stock Option (the "Option") to
purchase shares of Common Stock of aQuantive, Inc. (the "Company") under the
Company's Restated 1999 Stock Incentive Compensation Plan (the "Plan").

      The terms of the Option are as set forth in this agreement (this
"Agreement") and in the Plan and the Company's Stock Option Grant Program for
Nonemployee Directors (the "Program"), copies of which are attached. The Plan is
incorporated by reference into this Agreement, which means that this Agreement
is limited by and subject to the express terms and provisions of the Plan.
Capitalized terms that are not defined in this Agreement have the meanings given
to them in the Plan and/or the Program.

      The most important terms of the Option are summarized as follows:

      1.    GRANT DATE/NUMBER: _______________________
      2.    NUMBER OF SHARES:  _______________________
      3.    EXERCISE PRICE:    $______________________
      4.    EXPIRATION DATE:   __________(unless sooner terminated as provided
                                          below)
      5.    TYPE OF OPTION: Nonqualified Stock Option

      6.    VESTING AND EXERCISABILITY: The Option will vest and become fully
exercisable on the earlier of (a) the first anniversary of the date of grant, or
(b) the date of the next following Annual Meeting, so long as that date is no
more than 60 days earlier than the date of the Annual Meeting on which the
Annual Grant was granted, in each case, assuming continued service as an
Eligible Director on such date.

      7.    TERMINATION OF OPTION: The unvested portion of the Option will
terminate automatically and without further notice immediately upon termination
(voluntary or involuntary) of your service as a director with the Company or a
Subsidiary. The vested portion of the Option will terminate automatically and
without further notice on the earliest of the dates set forth below:

            (a)   one year after termination of your services as a director for
                  any reason; or

            (b)   the Expiration Date.

      IT IS YOUR RESPONSIBILITY TO BE AWARE OF THE DATE YOUR OPTION TERMINATES.

                                      -1-
<PAGE>

      8.    METHOD OF EXERCISE: You may exercise the Option by giving written
notice to the Company, in form and substance satisfactory to the Company, which
will state the election to exercise the Option and the number of shares of
Common Stock for which you are exercising the Option. The written notice must be
accompanied by full payment of the exercise price for the number of shares of
Common Stock you are purchasing.

      9.    FORM OF PAYMENT: You may pay the Option exercise price, in whole or
in part, in cash, by check or by (a) tendering (either actually or by
attestation) shares of Common Stock held by you for a period of at least six
months having a fair market value on the day prior to the date of exercise equal
to the exercise price or (b) if and so long as the Common Stock is registered
under Section 12 of the Securities Exchange Act of 1934, delivery of a properly
executed exercise notice together with irrevocable instructions to a broker to
promptly deliver to the Company the amount of sale or loan proceeds necessary to
pay the exercise price.

      10.   CORPORATE TRANSACTIONS: In the event of a Corporate Transaction,
other than a "Related Party Transaction," the Option will become fully vested
and exercisable immediately prior to the specified effective date of the
Corporate Transaction. Notwithstanding the foregoing, acceleration will not
occur if, in the opinion of the Company's outside accountants, it will render
unavailable "pooling of interests" accounting treatment for a Corporate
Transaction that would otherwise qualify for such accounting treatment.

      11.   LIMITED TRANSFERABILITY: During your lifetime only you can exercise
the Option. The Option is not transferable except by will or by the applicable
laws of descent and distribution, unless the Plan Administrator determines
otherwise. The Plan provides for exercise of the Option by a designated
beneficiary or the personal representative of your estate following your death.

      12.   REGISTRATION: At the present time, the Company has an effective
registration statement with respect to the shares subject to the Option. The
Company intends to maintain this registration but has no obligation to do so. In
the event that such registration ceases to be effective, you will not be able to
exercise the Option unless exemptions from registration under federal and state
securities laws are available; such exemptions from registration are very
limited and might be unavailable. By accepting the Option, you hereby
acknowledge that you have read and understand Section 15.3 of the Plan.

      13. BINDING EFFECT: This Agreement will inure to the benefit of the
successors and assigns of the Company and be binding upon you and your heirs,
executors, administrators, successors and assigns.

      Please execute the following Acceptance and Acknowledgment and return it
to the undersigned.

                                       Very truly yours,

                                       AQUANTIVE, INC.

                                       By_______________________________________

                                       Senior Vice President and General Counsel

                                      -2-
<PAGE>

                          ACCEPTANCE AND ACKNOWLEDGMENT

      I accept the Option described in this Agreement and in the Plan, and
acknowledge receipt of a copy of this Agreement, the Plan, the Stock Option
Grant Program for Nonemployee Directors and the Plan Summary. I have read and
understand the Plan.

Dated:_____________________________________    _______________________________
                                               Name:
       xxx-xx-x  (masked to last 3 digits)

____________________
Social Security Number

GRANT DATE:                                 GRANT NUMBER:
NUMBER OF SHARES:

                                      -3-
<PAGE>

                       NOTICE OF EXERCISE OF STOCK OPTION

To:  AQUANTIVE, INC.

      I, a resident of the State of _____________, hereby exercise my
Nonqualified Stock Option granted by aQuantive, Inc. (the "Company") on
____________, _______, subject to all the terms and provisions thereof and of
the Restated 1999 Stock Incentive Compensation Plan referred to therein, and
notify the Company of my desire to purchase _______ shares of Common Stock of
the Company (the "Securities") at the exercise price of $_______ per share. I
hereby represent and warrant that I have been furnished with a copy of the Plan
and the Plan Summary.

Dated:____________________________________       ______________________________
                                                 Name:_________________________

                                                 Address_______________________
__________________________________________        _____________________________
Taxpayer I.D. Number                              _____________________________

                                     RECEIPT
                             (FOR COMPANY USE ONLY)

      ______________________ hereby acknowledges receipt from __________________
in payment for ________ shares of Common Stock of aQuantive, Inc., a Washington
corporation, of $___________________ in the form of

                  [ ] Cash

                  [ ] Check (personal, cashier's or bank certified)

                  [ ] __________ shares of the Company's Common Stock, fair
                        market value $_______ per share, held by the optionee
                        for a period of at least six months

                  [ ] Copy of irrevocable instructions to Broker

Date:__________________________               By:_____________________________

FMV on such date: $____________               For:  aQuantive, Inc.

                                       -4-

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