Document:

First Lien Intercreditor Agreement

 Exhibit 4.1(c) 
 FIRST LIEN INTERCREDITOR AGREEMENT 
 dated as of 
 June 23, 2009 
 among 
 CITIBANK, N.A., 
 as Collateral Agent, 
 CITIBANK, N.A., 
 as Authorized Representative
under the Credit Agreement, 
 GOLDMAN SACHS LENDING PARTNERS LLC, 
 as the Initial Additional Authorized Representative 
 and 
 each additional Authorized Representative from time to time party hereto 

 FIRST LIEN INTERCREDITOR AGREEMENT (as amended or supplemented from time to time, this
“Agreement”) dated as of June 23, 2009, among CITIBANK, N.A., as collateral agent for the First Lien Secured Parties (as defined below) (in such capacity and together with its successors in such capacity, the
“Collateral Agent”), CITIBANK, N.A., as Authorized Representative for the Credit Agreement Secured Parties (in such capacity and together with its successors in such capacity, the “Administrative
Agent”), GOLDMAN SACHS LENDING PARTNERS LLC, as Authorized Representative for the Initial Additional First Lien Secured Parties (in such capacity and together with its successors in such capacity, the “Initial Additional
Authorized Representative”) and each additional Authorized Representative from time to time party hereto for the Additional First Lien Secured Parties of the Series with respect to which it is acting in such capacity. 
 In consideration of the mutual agreements herein contained and other good and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Collateral Agent, the Administrative Agent (for itself and on behalf of the Credit Agreement Secured Parties), the Initial Additional Authorized Representative (for itself and on behalf of the Initial Additional First Lien Secured
Parties) and each additional Authorized Representative (for itself and on behalf of the Additional First Lien Secured Parties of the applicable Series) agree as follows: 
 ARTICLE I 
 Definitions 
 SECTION 1.01 Construction; Certain Defined Terms. 
 (a) The definitions of terms
herein shall apply equally to the singular and plural forms of the terms defined. Whenever the context may require, any pronoun shall include the corresponding masculine, feminine and neuter forms. The words “include”, “includes”
and “including” shall be deemed to be followed by the phrase “without limitation”. The word “will” shall be construed to have the same meaning and effect as the word “shall”. Unless the context requires
otherwise, (i) any definition of or reference to any agreement, instrument, other document, statute or regulation herein shall be construed as referring to such agreement, instrument, other document, statute or regulation as from time to time
amended, supplemented or otherwise modified, (ii) any reference herein to any Person shall be construed to include such Person’s successors and assigns, but shall not be deemed to include the subsidiaries of such Person unless express
reference is made to such subsidiaries, (iii) the words “herein”, “hereof and “hereunder”, and words of similar import, shall be construed to refer to this Agreement in its entirety and not to any particular provision
hereof, (iv) all references herein to Articles, Sections and Annexes shall be construed to refer to Articles, Sections and Annexes of this Agreement, (v) unless otherwise expressly qualified herein, the words “asset” and
“property” shall be construed to have the same meaning and effect and to refer to any and all tangible and intangible assets and properties, including cash, securities, accounts and contract rights and (vi) the term “or” is
not exclusive. 
 (b) In the event the First Lien Obligations of any Series are modified pursuant to applicable law (including, without
limitation, pursuant to Section 1129 of the Bankruptcy Code), any reference to such First Lien Obligations or the First Lien Documents governing such First Lien Obligations shall refer to such obligations or such documents as so modified.

 (c) As used in this Agreement, the following terms have the meanings specified below: 
 “Additional First Lien Secured Parties” means the holders of any Permitted Debt Offering Obligations and any Authorized
Representative with respect thereto and shall include the Initial Additional First Lien Secured Parties. 
 “Administrative
Agent” shall have the meaning assigned to such term in the introductory paragraph of this Agreement. 
 “Affiliate” means, with respect to any Person, (i) another Person that directly, or indirectly through one or more intermediaries, Controls or is Controlled by or is under common Control with the Person
specified, or (ii) if such Person is an investment fund, any other investment fund the primary investment advisor to which is the primary investment advisor to such Person or an Affiliate thereof. “Control” means the
possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a Person, whether through the ability to exercise voting power, by contract or otherwise. “Controlling” and
“Controlled” have meanings correlative thereto. 
 “Agent-Related Persons” means the Collateral Agent,
together with its respective Affiliates, and the officers, directors, employees, agents and attorneys-in-fact of such Persons and Affiliates. 
 “Agreement” shall have the meaning assigned to such term in the introductory paragraph of this Agreement. 
 “Applicable Authorized Representative” means, with respect to any Shared Collateral, (i) until the earlier of (x) the Discharge of Credit Agreement Obligations and (y) the Non-Controlling
Authorized Representative Enforcement Date, the Administrative Agent and (ii) from and after the earlier of (x) the Discharge of Credit Agreement Obligations and (y) the Non-Controlling Authorized Representative Enforcement Date, the
Major Non-Controlling Authorized Representative. 
 “Attorney Costs” means and includes all reasonable fees, expenses
and disbursements of any law firm or other external legal counsel. 
 “Authorized Representative” means (i) in
the case of any Credit Agreement Obligations or the Credit Agreement Secured Parties, the Administrative Agent, (ii) in the case of the Initial Additional First Lien Obligations or the Initial Additional First Lien Secured Parties, the Initial
Additional Authorized Representative and (iii) in the case of any Series of Permitted Debt Offering Obligations or Additional First Lien Secured Parties that become subject to this Agreement after the date hereof, the Authorized Representative
named for such Series in the applicable Joinder Agreement. 
  

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 “Bankruptcy Case” shall have the meaning assigned to such term in
Section 2.05(b). 
 “Bankruptcy Code” shall mean Title 11 of the United States Code, as amended. 
 “Bankruptcy Law” shall mean the Bankruptcy Code and any similar Federal, state or foreign law for the relief of debtors.

 “Business Day” shall have the meaning assigned in the Credit Agreement. 
 “Capitalized Leases” means all leases that have been or should be, in accordance with generally accepted accounting principals in
effect from time to time, recorded as capitalized leases; provided that for all purposes hereunder the amount of obligations under any Capitalized Lease shall be the amount thereof accounted for as a liability in accordance with generally
accepted accounting principals in effect from time to time. 
 “Collateral” means all assets and properties
subject to Liens created pursuant to any First Lien Security Document to secure one or more Series of First Lien Obligations. 
 “Collateral Agent” shall have the meaning assigned to such term in the introductory paragraph hereof. 
 “Collateral Documents” means, collectively, this Agreement, each of the Mortgages (as defined in the Credit Agreement), collateral assignments, security agreements, pledge agreements, intellectual property security
agreements or other similar agreements delivered to the Administrative Agent and the Lenders pursuant to Section 6.11 or Section 6.13 of the Credit Agreement or the equivalent provision of any Permitted Debt Offering Agreement, and each of
the other agreements, instruments or documents that creates or purports to create a Lien in favor of the Administrative Agent for the benefit of the First Lien Secured Parties. 
 “Company” means The Nielsen Company B.V. (formerly known as VNU Group B.V.), a private company incorporated under the laws of The
Netherlands, having its corporate seat in Haarlem, The Netherlands, together with its successors and assigns. 
 “Controlling
Secured Parties” means, with respect to any Shared Collateral, the Series of First Lien Secured Parties whose Authorized Representative is the Applicable Authorized Representative for such Shared Collateral. 
 “Corresponding Debt” shall have the meaning assigned to such term in Section 5.14 hereof. 
 “Credit Agreement” means that certain Credit Agreement, dated as of August 9, 2006, amended and restated as of June 23,
2009, among Nielsen Finance LLC, a Delaware limited liability company (together with its successors and assigns, “Nielsen”), VNU, Inc., a New York corporation (together with its successors and assigns, “VNU, Inc.”
and, together with Nielsen, the “U.S. Borrowers”), Nielsen Holding and Finance B.V., a private company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands (together with its successors
and assigns, the “Dutch Borrower” and, together with 

  

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the U.S. Borrowers, the “Borrowers”), the Guarantors party hereto from time to time, Citibank, N.A., as Administrative Agent, a Swing Line
Lender and an L/C Issuer, ABN AMRO Bank N.V., as a Swing Line Lender, each lender from time to time party thereto (collectively, the “Lenders” and individually, a “Lender”), Deutsche Bank Securities Inc., as
Syndication Agent, and JPMorgan Chase Bank, N.A., ABN AMRO Bank N.V. and ING Bank N.V., as Co-Documentation Agents. 
 “Credit
Agreement Obligations” means the “Obligations” as defined in the Credit Agreement. 
 “Credit Agreement
Secured Parties” means the “Secured Parties” as defined in the Credit Agreement. 
 “Debtor
Relief Laws” means the Bankruptcy Code of the United States, the Dutch Bankruptcy Act (Faillissementswet) and all other liquidation, conservatorship, bankruptcy, assignment for the benefit of creditors, moratorium, rearrangement,
receivership, insolvency, reorganization, faillissement, surseance van betaling, onderbewindstelling, ontbinding, or similar debtor relief Laws of the United States, The Netherlands or other applicable
jurisdictions from time to time in effect and affecting the rights of creditors generally. 
 “Default”
means any event or condition that constitutes an Event of Default or that, with the giving of any notice, the passage of time, or both, would be an Event of Default. 
 “DIP Financing” shall have the meaning assigned to such term in Section 2.05(b). 
 “DIP Financing Liens” shall have the meaning assigned to such term in Section 2.05(b). 
 “DIP Lenders” shall have the meaning assigned to such term in Section 2.05(b). 
 “Discharge” means, with respect to any Shared Collateral and any Series of First Lien Obligations, the date on which such Series of First Lien Obligations is no longer secured by such Shared Collateral. 

“Discharge of Credit Agreement Obligations” means, with respect to any Shared Collateral, the Discharge
of the Credit Agreement Obligations with respect to such Shared Collateral; provided that the Discharge of Credit Agreement Obligations shall not be deemed to have occurred in connection with a Refinancing of such Credit Agreement Obligations
with additional First Lien Obligations secured by such Shared Collateral under a Permitted Debt Offering Agreement which has been designated in writing by the Administrative Agent (under the Credit Agreement so Refinanced) to the Collateral Agent
and each other Authorized Representative as the “Credit Agreement” for purposes of this Agreement.  
 “Event of Default” shall have the meaning set forth in the Security Agreement. 
 “First
Lien Obligations” means, collectively, (i) the Credit Agreement Obligations and (ii) each Series of Permitted Debt Offering Obligations. 
  

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 “First Lien Secured Parties” means (a) the Credit Agreement Secured Parties
and (ii) the Additional First Lien Secured Parties with respect to each Series of Permitted Debt Offering Obligations. 
 “First Lien Security Documents” means the Security Agreement, the IP Security Agreement and each other agreement entered into in favor of the Collateral Agent for purposes of securing any Series of First Lien
Obligations. 
 “Governmental Authority” means any nation or government, any state or other political subdivision
thereof, any agency, authority, instrumentality, regulatory body, court, administrative tribunal, central bank or other entity exercising executive, legislative, judicial, taxing, regulatory or administrative powers or functions of or pertaining to
government. 
 “Grantors” means the Borrowers and each other Subsidiary or direct or indirect parent company of the
Borrowers which has granted a security interest pursuant to any First Lien Security Document to secure any Series of First Lien Obligations. 
 “Guarantors” means the Company, VNU Intermediate Holding B.V. and the Subsidiaries included on the signature pages of the Credit Agreement as Guarantors and those Subsidiaries that issue a guarantee of the Credit
Agreement Obligations after the Closing Date pursuant to Section 6.11 of the Credit Agreement and, with respect to Obligations for which they would not otherwise be primarily liable, each U.S. Borrower and the Dutch Borrower (each as defined in
the Credit Agreement). 
 “Hedge Bank” means any Person that is a Lender or an Affiliate of a Lender at the time it
enters into a Secured Hedge Agreement or a Treasury Services Agreement, as applicable, in its capacity as a party thereto, and (other than a Person already party hereto as a Lender) delivers to the Administrative Agent a letter agreement reasonably
satisfactory to it (i) appointing the Collateral Agent as its agent under the applicable Loan Documents and (ii) agreeing to be bound by Section 9.07 and 10.15 of the Credit Agreement as if it were a Lender. 
 “Initial Additional Authorized Representative” shall have the meaning assigned to such term in the introductory paragraph to this
Agreement. 
 “Initial Additional First Lien Agreement” means that certain $500,000,000 Senior Secured Loan Agreement
dated as of June 8, 2009 between Nielsen, as Borrower, Goldman Sachs Lending Partners LLC, as administrative agent, and the lenders party thereto from time to time, as amended, restated, supplemented or otherwise modified from
time to time in accordance with the requirements thereof and of this Agreement. 
 “Initial Additional First Lien
Obligations” means all “Loan Obligations” as defined in the Initial Additional First Lien Agreement and the Guarantees (as defined in the Initial Additional First Lien Agreement) in respect thereof. 
 “Initial Additional First Lien Secured Parties” means the holders of any Initial Additional First Lien Obligations and the
Initial Additional Authorized Representative. 
  

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 “Insolvency or Liquidation Proceeding” means: 
 (1) any case commenced by or against any Borrower or any other Grantor under any Bankruptcy Law, any other proceeding for the reorganization,
recapitalization or adjustment or marshalling of the assets or liabilities of any Borrower or any other Grantor, any receivership or assignment for the benefit of creditors relating to any Borrower or any other Grantor or any similar case or
proceeding relative to any Borrower or any other Grantor or its creditors, as such, in each case whether or not voluntary; 
 (2) any
liquidation, dissolution, marshalling of assets or liabilities or other winding up of or relating to any Borrower or any other Grantor, in each case whether or not voluntary and whether or not involving bankruptcy or insolvency; or 
 (3) any other proceeding of any type or nature in which substantially all claims of creditors of any Borrower or any other Grantor are determined and any
payment or distribution is or may be made on account of such claims. 
 “IP Security Agreement” means the amended and
restated Intellectual Property Security Agreement, dated as of June 23, 2009, by and among the Grantors party thereto, the Collateral Agent and the Authorized Representatives from time to time party thereto, as the same may be further amended,
restated or modified from time to time. 
 “Joinder Agreement” means the documents required to be delivered by an
Authorized Representative to the Collateral Agent pursuant to Section 6.19 of the Security Agreement and Section 5.18 of the IP Security Agreement in order to create an additional Series of Permitted Debt Offering Obligations. 

“Letter of Credit Application” means an application and agreement for the issuance or amendment of any letter of credit issued
under the Credit Agreement. 
 “Lien” means any mortgage, pledge, hypothecation, assignment, deposit
arrangement, encumbrance, lien (statutory or other), charge, or preference, priority or other security interest or preferential arrangement of any kind or nature whatsoever (including any conditional sale or other title retention agreement, any
easement, right of way or other encumbrance on title to Real Property, and any Capitalized Lease having substantially the same economic effect as any of the foregoing). 
 “Loan Documents” means, collectively, (i) the Credit Agreement, (ii) the Notes (as defined in the Credit Agreement), (iii) the Collateral Documents and (iv) each Letter of
Credit Application. 
 “Loan Parties” means, collectively, the Borrowers and each Guarantor. 
 “Major Non-Controlling Authorized Representative” means, with respect to any Shared Collateral, the Authorized Representative of
the Series of Permitted Debt Offering Obligations that constitutes the largest outstanding principal amount of any then outstanding Series of First Lien Obligations with respect to such Shared Collateral. 
  

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 “New York UCC” shall mean the Uniform Commercial Code as from time to time in
effect in the State of New York. 
 “Non-Controlling Authorized Representative” means, at any time with respect to
any Shared Collateral, any Authorized Representative that is not the Applicable Authorized Representative at such time with respect to such Shared Collateral. 
 “Non-Controlling Authorized Representative Enforcement Date” means, with respect to any Non-Controlling Authorized Representative, the date which is 90 days (throughout which 90 day period such
Non-Controlling Authorized Representative was the Major Non-Controlling Authorized Representative) after the occurrence of both (i) an Event of Default (under and as defined in the Permitted Debt Offering Agreement under which such
Non-Controlling Authorized Representative is the Authorized Representative) and (ii) the Collateral Agent’s receipt of written notice from such Non-Controlling Authorized Representative certifying that (x) such Non-Controlling
Authorized Representative is the Major Non-Controlling Authorized Representative and that an Event of Default (under and as defined in the Permitted Debt Offering Agreement under which such Non-Controlling Authorized Representative is the Authorized
Representative) has occurred and is continuing and (y) the First Lien Obligations of the Series with respect to which such Non-Controlling Authorized Representative is the Authorized Representative are currently due and payable in full (whether
as a result of acceleration thereof or otherwise) in accordance with the terms of the applicable Permitted Debt Offering Agreement; provided that the Non-Controlling Authorized Representative Enforcement Date shall be stayed and shall not
occur and shall be deemed not to have occurred with respect to any Shared Collateral (1) at any time the Administrative Agent or the Collateral Agent has commenced and is diligently pursuing any enforcement action with respect to such Shared
Collateral or (2) at any time the Grantor which has granted a security interest in such Shared Collateral is then a debtor under or with respect to (or otherwise subject to) any Insolvency or Liquidation Proceeding. 
 “Non-Controlling Secured Parties” means, with respect to any Shared Collateral, the First Lien Secured Parties which are not
Controlling Secured Parties with respect to such Shared Collateral. 
 “Obligations” means all
“Obligations” as defined in the Credit Agreement and, for the avoidance of doubt, the Guarantees (as defined in the Credit Agreement) in respect thereof. 
 “Parallel Debt” shall have the meaning assigned to such term in Section 5.14 hereof. 
 “Permitted Debt Offering Agreement” shall have the meaning given such term by the Security Agreement and the IP Security Agreement, respectively, and shall include the Initial Additional First Lien Agreement.

 “Permitted Debt Offering Obligations” shall have the meaning given such term by the Security Agreement and the IP
Security Agreement, respectively, and shall include the Initial Additional First Lien Obligations. 
  

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 “Person” means any natural person, corporation, limited
liability company, trust, joint venture, association, company, partnership, Governmental Authority or other entity. 
 “Possessory Collateral” means any Shared Collateral in the possession of the Collateral Agent (or its agents or bailees), to the extent that possession thereof perfects a Lien thereon under the Uniform
Commercial Code of any jurisdiction. Possessory Collateral includes, without limitation, any Certificated Securities, Promissory Notes, Instruments, and Chattel Paper, in each case, delivered to or in the possession of the Collateral Agent under the
terms of the First Lien Security Documents. All capitalized terms used in this definition and not defined elsewhere in this Agreement have the meanings assigned to them in the New York UCC. 
 “Proceeds” shall have the meaning assigned to such term in Section 2.01 hereof. 
 “Real Property” means, collectively, all right, title and interest (including any leasehold, mineral or other estate) in and to
any and all parcels of or interests in real property owned, leased or operated by any Person, whether by lease, license or other means, together with, in each case, all easements, hereditaments and appurtenances relating thereto, all improvements
and appurtenant fixtures and equipment, all general intangibles and contract rights and other property and rights incidental to the ownership, lease or operation thereof. 
 “Refinance” means, in respect of any indebtedness, to refinance, extend, renew, defease, amend, increase, modify, supplement, restructure, refund, replace or repay, or to
issue other indebtedness or enter alternative financing arrangements, in exchange or replacement for such indebtedness (in whole or in part), including by adding or replacing lenders, creditors, agents, borrowers and/or guarantors, and including in
each case, but not limited to, after the original instrument giving rise to such indebtedness has been terminated and including, in each case, through any credit agreement, indenture or other agreement.
“Refinanced” and “Refinancing” have correlative meanings.  
 “Secured Credit Document” means (i) the Credit Agreement and the Loan Documents (as defined in the Credit Agreement), (ii) the Initial Additional First Lien Agreement and the Loan Documents
(as defined in the Initial Additional First Lien Agreement) and (iii) each Permitted Debt Offering Agreement. 
 “Secured
Hedge Agreement” means any Swap Contract permitted under Article VII of the Credit Agreement that is entered into by and between any Borrower or any Loan Party and any Hedge Bank. 
 “Security Agreement” means the amended and restated Security Agreement, dated as of June 23, 2009, by
and among the Grantors party thereto, the Collateral Agent and the Authorized Representatives from time to time party thereto, as the same may be further amended, restated or modified from time to time. 
 “Series” means (a) with respect to the First Lien Secured Parties, each of (i) the Credit Agreement
Secured Parties (in their capacities as such), (ii) the Initial Additional First Lien Secured Parties (in their capacity as such) and (iii) each group of Additional First Lien Secured Parties that become subject to this Agreement after the
date hereof that are represented by a common Authorized Representative (in its capacity as such for such Additional First Lien 

  

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Secured Parties) and (b) with respect to any First Lien Obligations, each of (i) the Credit Agreement Obligations, (ii) the Initial Additional
First Lien Obligations and (iii) each Permitted Debt Offering Obligations incurred pursuant to any Permitted Debt Offering Agreement, which pursuant to any Joinder Agreement, are to be represented hereunder by a common Authorized Representative
(in its capacity as such for such Permitted Debt Offering Obligations). 
 “Shared Collateral” means,
at any time, Collateral in which the holders of two or more Series of First Lien Obligations (or their respective Authorized Representatives) hold a valid and perfected security interest at such time. If more than two Series of First Lien
Obligations are outstanding at any time and the holders of less than all Series of First Lien Obligations hold a valid and perfected security interest in any Collateral at such time, then such Collateral shall constitute Shared Collateral for those
Series of First Lien Obligations that hold a valid security interest in such Collateral at such time and shall not constitute Shared Collateral for any Series which does not have a valid and perfected security interest in such Collateral at such
time. It is understood that the Collateral securing the Credit Agreement Obligations shall be the same as the Collateral securing the Initial Permitted Debt Offering Obligations. 
 “Subsidiary” of a Person means a corporation, partnership, joint venture, limited liability company or other business entity of
which (i) a majority of the shares of securities or other interests having ordinary voting power for the election of directors or other governing body (other than securities or interests having such power only by reason of the happening of a
contingency) are at the time beneficially owned, (ii) more than half of the issued share capital is at the time beneficially owned or (iii) the management of which is otherwise controlled, directly or indirectly, through one or more
intermediaries, or both, by such Person. Unless otherwise specified, all references herein to a “Subsidiary” or to “Subsidiaries” shall refer to a Subsidiary or Subsidiaries of NHF. 
 “Supplemental Agent” has the meaning specified in Section 9.13(a) of the Credit Agreement and “Supplemental
Agents” shall have the corresponding meaning. 
 “Swap Contract” means (a) any and all rate swap
transactions, basis swaps, credit derivative transactions, forward rate transactions, commodity swaps, commodity options, forward commodity contracts, equity or equity index swaps or options, bond or bond price or bond index swaps or options or
forward bond or forward bond price or forward bond index transactions, interest rate options, forward foreign exchange transactions, cap transactions, floor transactions, collar transactions, currency swap transactions, cross-currency rate swap
transactions, currency options, spot contracts, or any other similar transactions or any combination of any of the foregoing (including any options to enter into any of the foregoing), whether or not any such transaction is governed by or subject to
any master agreement, and (b) any and all transactions of any kind, and the related confirmations, which are subject to the terms and conditions of, or governed by, any form of master agreement published by the International Swaps and
Derivatives Association, Inc., any International Foreign Exchange Master Agreement, or any other master agreement (any such master agreement, together with any related schedules, a “Master Agreement”), including any such obligations
or liabilities under any Master Agreement. 
  

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 “Treasury Services Agreement” means any agreement between any Loan Party and any
Hedge Bank relating to treasury, depository, and cash management services or automated clearinghouse transfer of funds. 
 ARTICLE II

 Priorities and Agreements with Respect to Shared Collateral 
 SECTION 2.01 Priority of Claims. 
 (a) Anything contained herein or in any of the Secured Credit Documents to the contrary notwithstanding (but subject to Section 1.01(b)), if an Event of Default has occurred and is continuing, and the Collateral
Agent or any First Lien Secured Party is taking action to enforce rights in respect of any Shared Collateral, or any distribution is made in respect of any Shared Collateral in any Bankruptcy Case of any Grantor or any First Lien Secured Party
receives any payment other than pursuant to this Agreement with respect to any Shared Collateral, the proceeds of any sale, collection or other liquidation of any such Shared Collateral by any First Lien Secured Party or received by the Collateral
Agent or any First Lien Secured Party with respect to Shared Collateral other than pursuant to this Agreement and proceeds of any such distribution (subject, in the case of any such distribution, to the sentence immediately following) to which the
First Lien Obligations are entitled other than pursuant to this Agreement (all proceeds of any sale, collection or other liquidation of any Collateral and all proceeds of any such distribution being collectively referred to as
“Proceeds”), shall be applied (i) FIRST, to the payment of all amounts owing to the Collateral Agent (in its capacity as such) pursuant to the terms of any Secured Credit Document and (ii) SECOND, subject to
Section 1.01(b), to the payment in full of the First Lien Obligations of each Series on a ratable basis in accordance with the terms of the applicable Secured Credit Documents. 
 (b) It is acknowledged that the First Lien Obligations of any Series may, subject to the limitations set forth in the then extant Secured Credit
Documents, be increased, extended, renewed, replaced, restated, supplemented, restructured, repaid, refunded, Refinanced or otherwise amended or modified from time to time, all without affecting the priorities set forth in Section 2.01(a) or
the provisions of this Agreement defining the relative rights of the First Lien Secured Parties of any Series. 
 (c) Notwithstanding the
date, time, method, manner or order of grant, attachment or perfection of any Liens securing any Series of First Lien Obligations granted on the Shared Collateral and notwithstanding any provision of the Uniform Commercial Code of any jurisdiction,
or any other applicable law or the Secured Credit Documents or any defect or deficiencies in the Liens securing the First Lien Obligations of any Series or any other circumstance whatsoever (but, in each case, subject to Section 1.01(b)), each
First Lien Secured Party hereby agrees that the Liens securing each Series of First Lien Obligations on any Shared Collateral shall be of equal priority. 
  

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 SECTION 2.02 Actions With Respect to Shared Collateral; Prohibition on Contesting
Liens. 
 (a) With respect to any Shared Collateral, (i) only the Collateral Agent shall act or refrain from acting with
respect to the Shared Collateral (including with respect to any intercreditor agreement with respect to any Shared Collateral), and then only on the instructions of the Applicable Authorized Representative, (ii) the Collateral Agent shall not
follow any instructions with respect to such Shared Collateral (including with respect to any intercreditor agreement with respect to any Shared Collateral) from any Non-Controlling Authorized Representative (or any other First Lien Secured Party
other than the Applicable Authorized Representative) and (iii) no Non-Controlling Authorized Representative or other First Lien Secured Party (other than the Applicable Authorized Representative) shall or shall instruct the Collateral Agent to,
commence any judicial or nonjudicial foreclosure proceedings with respect to, seek to have a trustee, receiver, liquidator or similar official appointed for or over, attempt any action to take possession of, exercise any right, remedy or power with
respect to, or otherwise take any action to enforce its security interest in or realize upon, or take any other action available to it in respect of, any Shared Collateral (including with respect to any intercreditor agreement with respect to any
Shared Collateral), whether under any First Lien Security Document, applicable law or otherwise, it being agreed that only the Collateral Agent, acting on the instructions of the Applicable Authorized Representative and in accordance with the
applicable First Lien Security Documents, shall be entitled to take any such actions or exercise any such remedies with respect to Shared Collateral. Notwithstanding the equal priority of the Liens, the Collateral Agent (acting on the instructions
of the Applicable Authorized Representative) may deal with the Shared Collateral as if such Applicable Authorized Representative had a senior Lien on such Collateral. No Non-Controlling Authorized Representative or Non-Controlling Secured Party will
contest, protest or object to any foreclosure proceeding or action brought by the Collateral Agent, Applicable Authorized Representative or Controlling Secured Party or any other exercise by the Collateral Agent, Applicable Authorized Representative
or Controlling Secured Party of any rights and remedies relating to the Shared Collateral, or to cause the Collateral Agent to do so. The foregoing shall not be construed to limit the rights and priorities of any First Lien Secured Party, Collateral
Agent or Authorized Representative with respect to any Collateral not constituting Shared Collateral. 
 (b) Each of the Authorized
Representatives agrees that it will not accept any Lien on any Collateral for the benefit of any Series of First Lien Obligations (other than funds deposited for the discharge or defeasance of any Permitted Debt Offering Agreement) other than
pursuant to the First Lien Security Documents, and by executing this Agreement (or a Joinder Agreement), each Authorized Representative and the Series of First Lien Secured Parties for which it is acting hereunder agree to be bound by the provisions
of this Agreement and the other First Lien Security Documents applicable to it. 
 (c) Each of the First Lien Secured Parties agrees that it
will not (and hereby waives any right to) contest or support any other Person in contesting, in any proceeding (including any Insolvency or Liquidation Proceeding), the perfection, priority, validity or enforceability of a Lien held by or on behalf
of any of the First Lien Secured Parties in all or any part of the Collateral, or the provisions of this Agreement; provided that nothing in this Agreement shall be construed to prevent or impair the rights of any of the Collateral Agent or
any Authorized Representative to enforce this Agreement. 
  

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 SECTION 2.03 No Interference; Payment Over. 
 (a) Each First Lien Secured Party agrees that (i) it will not challenge or question in any proceeding the validity or enforceability of any First
Lien Obligations of any Series or any First Lien Security Document or the validity, attachment, perfection or priority of any Lien under any First Lien Security Document or the validity or enforceability of the priorities, rights or duties
established by or other provisions of this Agreement; (ii) it will not take or cause to be taken any action the purpose or intent of which is, or could be, to interfere, hinder or delay, in any manner, whether by judicial proceedings or
otherwise, any sale, transfer or other disposition of the Shared Collateral by the Collateral Agent, (iii) except as provided in Section 2.02, it shall have no right to (A) direct the Collateral Agent or any other First Lien Secured
Party to exercise any right, remedy or power with respect to any Shared Collateral (including pursuant to any intercreditor agreement) or (B) consent to the exercise by the Collateral Agent or any other First Lien Secured Party of any right,
remedy or power with respect to any Shared Collateral, (iv) it will not institute any suit or assert in any suit, bankruptcy, insolvency or other proceeding any claim against the Collateral Agent or any other First Lien Secured Party seeking
damages from or other relief by way of specific performance, instructions or otherwise with respect to any Shared Collateral, and none of the Collateral Agent, any Applicable Authorized Representative or any other First Lien Secured Party shall be
liable for any action taken or omitted to be taken by the Collateral Agent, such Applicable Authorized Representative or other First Lien Secured Party with respect to any Shared Collateral in accordance with the provisions of this Agreement,
(v) it will not seek, and hereby waives any right, to have any Shared Collateral or any part thereof marshaled upon any foreclosure or other disposition of such Collateral and (vi) it will not attempt, directly or indirectly, whether by
judicial proceedings or otherwise, to challenge the enforceability of any provision of this Agreement; provided that nothing in this Agreement shall be construed to prevent or impair the rights of any of the Collateral Agent or any other
First Lien Secured Party to enforce this Agreement. 
 (b) Each First Lien Secured Party hereby agrees that if it shall obtain possession of
any Shared Collateral or shall realize any proceeds or payment in respect of any such Shared Collateral, pursuant to any First Lien Security Document or by the exercise of any rights available to it under applicable law or in any Insolvency or
Liquidation Proceeding or through any other exercise of remedies (including pursuant to any intercreditor agreement), at any time prior to the Discharge of each of the First Lien Obligations, then it shall hold such Shared Collateral, proceeds or
payment in trust for (or, if not possible under applicable law, for the benefit of) the other First Lien Secured Parties and promptly transfer such Shared Collateral, proceeds or payment, as the case may be, to the Collateral Agent, to be
distributed in accordance with the provisions of Section 2.01 hereof. 
 SECTION 2.04 Automatic Release of Liens; Amendments to
First Lien Security Documents. 
 (a) If, at any time the Collateral Agent forecloses upon or otherwise exercises remedies against
any Shared Collateral, then (whether or not any Insolvency or Liquidation Proceeding is pending at the time) the Liens in favor of the Collateral Agent for the benefit of each Series of First Lien Secured Parties upon such Shared Collateral will
automatically be released and discharged; provided that any proceeds of any Shared Collateral realized therefrom shall be applied pursuant to Section 2.01 hereof. 
  

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 (b) Each First Lien Secured Party agrees that the Collateral Agent may enter into any amendment (and,
upon request by the Collateral Agent, each Authorized Representative shall sign a consent to such amendment) to any First Lien Security Document, so long as the Collateral Agent receives a certificate of Nielsen stating that such amendment is
permitted by the terms of each then extant Secured Credit Document and Nielsen or the Collateral Agent gives notice thereof to each Authorized Representative. Additionally, each First Lien Secured Party agrees that the Collateral Agent may enter
into any amendment (and, upon request by the Collateral Agent, each Authorized Representative shall sign a consent to such amendment) to any First Lien Security Document solely as such First Lien Security Document relates to a particular Series of
First Lien Obligations so long as (x) such amendment is in accordance with the Secured Credit Document pursuant to which such Series of First Lien Obligations was incurred and (y) such amendment does not adversely affect the First Lien
Secured Parties of any other Series. 
 (c) Each Authorized Representative agrees to execute and deliver (at the sole cost and expense of the
Grantors) all such authorizations and other instruments as shall reasonably be requested by the Collateral Agent to evidence and confirm any release of Shared Collateral or amendment to any First Lien Security Document provided for in this Section.

 SECTION 2.05 Certain Agreements With Respect to Bankruptcy or Insolvency Proceedings. 
 (a) This Agreement shall continue in full force and effect notwithstanding the commencement of any proceeding under the Bankruptcy Code or any other
Federal, state or foreign bankruptcy, insolvency, receivership or similar law by or against the Company or any of its subsidiaries. 
 (b) If
any Grantor shall become subject to a case (a “Bankruptcy Case”) under the Bankruptcy Code and shall, as debtor(s)-in-possession, move for approval of financing (“DIP Financing”) to be provided by one
or more lenders (the “DIP Lenders”) under Section 364 of the Bankruptcy Code or the use of cash collateral under Section 363 of the Bankruptcy Code, each First Lien Secured Party agrees that it will raise no
objection to any such financing or to the Liens on the Shared Collateral securing the same (“DIP Financing Liens”) or to any use of cash collateral that constitutes Shared Collateral, unless a majority in interest of the
Controlling Secured Parties (or such greater amount as is necessary to take action under the applicable Loan Document or Permitted Debt Offering Agreement), or the Authorized Representative of the Controlling Secured Parties, shall then oppose or
object to such DIP Financing or such DIP Financing Liens or use of cash collateral (and (i) to the extent that such DIP Financing Liens are senior to the Liens on any such Shared Collateral for the benefit of the Controlling Secured Parties,
each Non-Controlling Secured Party will subordinate its Liens with respect to such Shared Collateral on the same terms as the Liens of the Controlling Secured Parties (other than any Liens of any First Lien Secured Parties constituting DIP Financing
Liens) are subordinated thereto, and (ii) to the extent that such DIP Financing Liens rank pari passu with the Liens on any such Shared Collateral granted to secure the First Lien Obligations of the 

  

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Controlling Secured Parties, each Non-Controlling Secured Party will confirm the priorities with respect to such Shared Collateral as set forth herein), in
each case so long as (A) the First Lien Secured Parties of each Series retain the benefit of their Liens on all such Shared Collateral pledged to the DIP Lenders, including proceeds thereof arising after the commencement of such proceeding,
with the same priority vis-a-vis all the other First Lien Secured Parties (other than any Liens of the First Lien Secured Parties constituting DIP Financing Liens) as existed prior to the commencement of the Bankruptcy Case, (B) the First Lien
Secured Parties of each Series are granted Liens on any additional collateral pledged to any First Lien Secured Parties as adequate protection or otherwise in connection with such DIP Financing or use of cash collateral, with the same priority
vis-a-vis the First Lien Secured Parties as set forth in this Agreement, (C) if any amount of such DIP Financing or cash collateral is applied to repay any of the First Lien Obligations, such amount is applied pursuant to Section 2.01 of
this Agreement, and (D) if any First Lien Secured Parties are granted adequate protection, including in the form of periodic payments, in connection with such DIP Financing or use of cash collateral, such First Lien Secured Parties shall be
entitled to receive such adequate protection, provided that if the proceeds of such adequate protection are at any time recharacterized as payments of principal (whether as a result of the First Lien Obligations being undersecured by the Shared
Collateral, or otherwise) such First Lien Secured Parties shall transfer such payments to the Collateral Agent for application pursuant to Section 2.01 of this Agreement; provided that the First Lien Secured Parties of each Series shall
have a right to object to the grant of a Lien to secure the DIP Financing over any Collateral subject to Liens in favor of the First Lien Secured Parties of such Series or its Authorized Representative that shall not constitute Shared Collateral;
and provided, further, that the First Lien Secured Parties receiving adequate protection shall not object to any other First Lien Secured Party receiving adequate protection comparable to any adequate protection granted to such First
Lien Secured Parties in connection with a DIP Financing or use of cash collateral. 
 SECTION 2.06 Reinstatement. In the event
that any of the First Lien Obligations shall be paid in full and such payment or any part thereof shall subsequently, for whatever reason (including an order or judgment for disgorgement of a preference under Title 11 of the United Stated Code, or
any similar law, or the settlement of any claim in respect thereof), be required to be returned or repaid, the terms and conditions of this Article II shall be fully applicable thereto until all such First Lien Obligations shall again have been paid
in full in cash. 
 SECTION 2.07 Insurance. As between the First Lien Secured Parties, the Collateral Agent, acting at the
direction of the Applicable Authorized Representative, shall have the right to adjust or settle any insurance policy or claim covering or constituting Shared Collateral in the event of any loss thereunder and to approve any award granted in any
condemnation or similar proceeding affecting the Shared Collateral. 
 SECTION 2.08 Refinancings. The First Lien Obligations of
any Series may be Refinanced, in whole or in part, in each case, without notice to, or the consent (except to the extent a consent is otherwise required to permit the refinancing transaction under any Secured Credit Document) of any First Lien
Secured Party of any other Series, all without affecting the priorities provided for herein or the other provisions hereof; provided that the Authorized Representative of the holders of any such Refinancing indebtedness shall have executed
Joinder Agreements on behalf of the holders of such Refinancing indebtedness. 
  

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 SECTION 2.09 Possessory Collateral Agent as Gratuitous Bailee for Perfection. 

(a) The Collateral Agent agrees to hold any Shared Collateral constituting Possessory Collateral that is part of the Collateral in its possession or
control (or in the possession or control of its agents or bailees) as gratuitous bailee for the benefit of each other First Lien Secured Party and any assignee solely for the purpose of perfecting the security interest granted in such Possessory
Collateral, if any, pursuant to the applicable First Lien Security Documents, in each case, subject to the terms and conditions of this Section 2.09. Pending delivery to the Collateral Agent, each other Authorized Representative agrees to hold
any Shared Collateral constituting Possessory Collateral, from time to time in its possession, as gratuitous bailee for the benefit of each other First Lien Secured Party and any assignee, solely for the purpose of perfecting the security interest
granted in such Possessory Collateral, if any, pursuant to the applicable First Lien Security Documents, in each case, subject to the terms and conditions of this Section 2.09. 
 (b) The duties or responsibilities of the Collateral Agent and each other Authorized Representative under this Section 2.09 shall be limited solely
to holding any Shared Collateral constituting Possessory Collateral as gratuitous bailee for the benefit of each other First Lien Secured Party for purposes of perfecting the Lien held by such First Lien Secured Parties therein. 
 ARTICLE III 
 Existence and Amounts of
Liens and Obligations 
 Whenever the Collateral Agent or any Authorized Representative shall be required, in connection with the
exercise of its rights or the performance of its obligations hereunder, to determine the existence or amount of any First Lien Obligations of any Series, or the Shared Collateral subject to any Lien securing the First Lien Obligations of any Series,
it may request that such information be furnished to it in writing by each other Authorized Representative and shall be entitled to make such determination on the basis of the information so furnished; provided, however, that if an
Authorized Representative shall fail or refuse reasonably promptly to provide the requested information, the requesting Collateral Agent or Authorized Representative shall be entitled to make any such determination by such method as it may, in the
exercise of its good faith judgment, determine, including by reliance upon a certificate of Nielsen. The Collateral Agent and each Authorized Representative may rely conclusively, and shall be fully protected in so relying, on any determination made
by it in accordance with the provisions of the preceding sentence (or as otherwise directed by a court of competent jurisdiction) and shall have no liability to any Grantor, any First Lien Secured Party or any other person as a result of such
determination. 
  

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 ARTICLE IV 
 The Collateral Agent 
 SECTION 4.01 Appointment and Authority; Indemnity. 

(a) Each of the First Lien Secured Parties hereby irrevocably appoints Citibank, N.A. to act on its behalf as the Collateral Agent hereunder (and to
enter into each Parallel Debt) and under each of the other First Lien Security Documents and authorizes the Collateral Agent to take such actions on its behalf and to exercise such powers as are delegated to the Collateral Agent by the terms hereof
or thereof, including for purposes of acquiring, holding and enforcing any and all Liens on Collateral granted by any Grantor to secure any of the First Lien Obligations, together with such powers and discretion as are reasonably incidental thereto.
In this connection, the Collateral Agent and any co-agents, sub-agents and attorneys-in-fact appointed by the Collateral Agent pursuant to Section 4.05 for purposes of holding or enforcing any Lien on the Collateral (or any portion thereof)
granted under any of the First Lien Security Documents, or for exercising any rights and remedies thereunder at the direction of the Applicable Authorized Representative), shall be entitled to the benefits of all provisions of this Article IV and
Section 10.04 and 10.05 of the Credit Agreement and the equivalent provision of any Permitted Debt Offering Agreement (as though such co-agents, sub-agents and attorneys-in-fact were the “Collateral Agent” under the First Lien
Security Documents) as if set forth in full herein with respect thereto. 
 (b) Each Non-Controlling Secured Party acknowledges and agrees
that the Collateral Agent shall be entitled, for the benefit of the First Lien Secured Parties, to sell, transfer or otherwise dispose of or deal with any Shared Collateral as provided herein and in the First Lien Security Documents, without regard
to any rights to which the Non-Controlling Secured Parties would otherwise be entitled. Without limiting the foregoing, each Non-Controlling Secured Party agrees that none of the Collateral Agent, the Applicable Authorized Representative or any
other First Lien Secured Party shall have any duty or obligation first to marshal or realize upon any type of Shared Collateral (or any other Collateral securing any of the First Lien Obligations), or to sell, dispose of or otherwise liquidate all
or any portion of such Shared Collateral (or any other Collateral securing any First Lien Obligations), in any manner that would maximize the return to the Non-Controlling Secured Parties, notwithstanding that the order and timing of any such
realization, sale, disposition or liquidation may affect the amount of proceeds actually received by the Non-Controlling Secured Parties from such realization, sale, disposition or liquidation. Each of the First Lien Secured Parties waives any claim
it may now or hereafter have against the Collateral Agent or the Authorized Representative of any other Series of First Lien Obligations or any other First Lien Secured Party of any other Series (other than for its gross negligence or willful
misconduct) arising out of (i) any actions which the Collateral Agent, any Authorized Representative or any First Lien Secured Party takes or omits to take (including, actions with respect to the creation, perfection or continuation of Liens on
any Collateral, actions with respect to the foreclosure upon, sale, release or depreciation of, or failure to realize upon, any of the Collateral and actions with respect to the collection of any claim for all or any part of the First Lien
Obligations from any account debtor, guarantor or any other party) in accordance with the First Lien Security Documents or any other agreement related thereto or to the collection of the First Lien Obligations or the valuation, use, protection or
release of any security for the First Lien Obligations, (ii) any election by any Applicable Authorized Representative or any holders of First Lien Obligations, in any proceeding instituted under the Bankruptcy Code, of the application of
Section 1111(b) of the Bankruptcy Code or (iii) subject to Section 2.05, any borrowing by, or grant of a security interest or administrative expense priority under Section 364 of the Bankruptcy Code by, any of the Borrowers or
any of their respective subsidiaries, as debtor-in-possession. Notwithstanding any other provision of 

  

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this Agreement, the Collateral Agent shall not accept any Shared Collateral in full or partial satisfaction of any First Lien Obligations pursuant to
Section 9-620 of the Uniform Commercial Code of any jurisdiction, without the consent of each Authorized Representative representing holders of First Lien Obligations for whom such Collateral constitutes Shared Collateral. 
 (c) Whether or not the transactions contemplated hereby are consummated, the First Lien Secured Parties shall indemnify upon demand the Collateral Agent
and each of its Agent-Related Persons (to the extent not reimbursed by or on behalf of any Grantor and without limiting the obligation of any Grantor to do so), pro rata, and hold harmless each such Agent-Related Person from and against any and all
liabilities incurred by it in connection with the performance of its duties under this Agreement and any Collateral Document such First Lien Secured Parties benefit from; provided that no First Lien Secured Party shall be liable for the
payment to any Agent-Related Person of any portion of such indemnified liabilities resulting from such Agent-Related Person’s own gross negligence or willful misconduct, as determined by the final judgment of a court of competent jurisdiction;
provided that no action taken in accordance with the directions of the Applicable Authorized Representative shall be deemed to constitute gross negligence or willful misconduct for purposes of this Section. In the case of any investigation,
litigation or proceeding giving rise to any indemnified liabilities, this applies whether any such investigation, litigation or proceeding is brought by any First Lien Secured Party or any other Person. Without limitation of the foregoing, each
First Lien Secured Party shall reimburse the Collateral Agent upon demand for its ratable share of any costs or out-of-pocket expenses (including attorney costs) incurred by the Collateral Agent, as the case may be, in connection with the
preparation, execution, delivery, administration, modification, amendment or enforcement (whether through negotiations, legal proceedings or otherwise) of, or legal advice in respect of rights or responsibilities under, this Agreement, any other
Secured Credit Document, or any document contemplated by or referred to herein, to the extent that the Collateral Agent is not reimbursed for such expenses by or on behalf of the Grantors. The undertaking in this Section shall survive termination of
this Agreement and the resignation of the Collateral Agent. 
 SECTION 4.02 Rights as a First Lien Secured Party. 

The Person serving as the Collateral Agent hereunder shall have the same rights and powers in its capacity as a First Lien Secured Party under any
Series of First Lien Obligations that it holds as any other First Lien Secured Party of such Series and may exercise the same as though it were not the Collateral Agent and the term “First Lien Secured Party” or “First Lien Secured
Parties” or (as applicable) “Credit Agreement Secured Party”, “Credit Agreement Secured Parties”, “Additional First Lien Secured Party” or “Additional First Lien Secured Parties” shall, unless otherwise
expressly indicated or unless the context otherwise requires, include the Person serving as the Collateral Agent hereunder in its individual capacity. Such Person and its Affiliates may accept deposits from, lend money to, act as the financial
advisor or in any other advisory capacity for and generally engage in any kind of business with the Company, any Borrower or their respective Subsidiaries or other Affiliates thereof as if such Person were not the Collateral Agent hereunder and
without any duty to account therefor to any other First Lien Secured Party. 
  

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 SECTION 4.03 Exculpatory Provisions. 
 (a) The Collateral Agent shall not have any duties or obligations except those expressly set forth herein and in the other First Lien Security Documents.
Without limiting the generality of the foregoing, the Collateral Agent: 
  

	 	(i)	shall not be subject to any fiduciary or other implied duties, regardless of whether an Event of Default has occurred and is continuing; 

  

	 	(ii)	shall not have any duty to take any discretionary action or exercise any discretionary powers, except discretionary rights and powers expressly contemplated hereby or by the other
First Lien Security Documents that the Collateral Agent is required to exercise as directed in writing by the Applicable Authorized Representative; provided that the Collateral Agent shall not be required to take any action that, in its
opinion or the opinion of its counsel, may expose the Collateral Agent to liability or that is contrary to any First Lien Security Document or applicable law; 

  

	 	(iii)	shall not, except as expressly set forth herein and in the other First Lien Security Documents, have any duty to disclose, and shall not be liable for the failure to disclose, any
information relating to the Company or any of its Affiliates that is communicated to or obtained by the Person serving as the Collateral Agent or any of its Affiliates in any capacity; 

  

	 	(iv)	shall not be liable for any action taken or not taken by it (i) with the consent or at the request of the Applicable Authorized Representative or (ii) in the absence of
its own gross negligence or willful misconduct (as determined in the final judgment of a court of competent jurisdiction) or (iii) in reliance on a certificate of an authorized officer of any Borrower stating that such action is permitted by
the terms of this Agreement. The Collateral Agent shall be deemed not to have knowledge of any Event of Default under any Series of First Lien Obligations unless and until notice describing such Event Default is given to the Collateral Agent by the
Authorized Representative of such First Lien Obligations or any Grantor; and 

  

	 	(v)	shall not be responsible for or have any duty to ascertain or inquire into (i) any statement, warranty or representation made in or in connection with this Agreement or any
other First Lien Security Document, (ii) the contents of any certificate, report or other document delivered hereunder or thereunder or in connection herewith or therewith, (iii) the performance or observance of any of the covenants,
agreements or other terms or conditions set forth herein or therein or the occurrence of any Default, (iv) the validity, enforceability, effectiveness or genuineness of this Agreement, any other First Lien Security Document or any other
agreement, instrument or document, or the creation, perfection or priority of any Lien purported to be created by the First Lien Security Documents, (v) the value or the sufficiency of any Collateral for any Series of First Lien Obligations, or
(v) the satisfaction of any condition set forth in any Secured Credit Document, other than to confirm receipt of items expressly required to be delivered to the Collateral Agent. 

  

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 SECTION 4.04 Reliance by Collateral Agent. 
 The Collateral Agent shall be entitled to rely, and shall be fully protected in relying, upon any writing, communication, signature, resolution,
representation, notice, consent, certificate, affidavit, letter, telegram, facsimile, telex or telephone message, electronic mail message, statement or other document or conversation believed by it to be genuine and correct and to have been signed,
sent or made by the proper Person or Persons, and upon advice and statements of legal counsel (including counsel to Nielsen, any Grantor or any First Lien Secured Party), independent accountants and other experts selected by the Collateral Agent.
The Collateral Agent shall be fully justified in failing or refusing to take any action under any Secured Credit Document unless it shall first receive such advice or concurrence of the Applicable Authorized Representative or the majority or such
other amount of the Controlling Secured Parties as it deems appropriate and, if it so requests, it shall first be indemnified to its satisfaction by the First Lien Secured Parties against any and all liability and expense which may be incurred by it
by reason of taking or continuing to take any such action. The Collateral Agent shall in all cases be fully protected in acting, or in refraining from acting, under this Agreement or any other Secured Credit Document in accordance with a request or
consent of the Applicable Authorized Representative or the majority of the Controlling Secured Parties (or such greater number of Lenders as may be expressly required hereby in any instance) and such request and any action taken or failure to act
pursuant thereto shall be binding upon all the Lenders. 
 SECTION 4.05 Delegation of Duties. 
 The Collateral Agent may execute any of its duties under this Agreement or any other Secured Credit Document (including for purposes of holding or
enforcing any Lien on the Collateral (or any portion thereof) granted under the Secured Credit Documents or of exercising any rights and remedies thereunder) by or through agents, employees or attorneys-in-fact, such sub-agents as shall be deemed
necessary by the Collateral Agent, as the case may be, and shall be entitled to advice of counsel and other consultants or experts concerning all matters pertaining to such duties. The Collateral Agent shall not be responsible for the negligence or
misconduct of any agent or sub-agent or attorney-in-fact that it selects in the absence of gross negligence or willful misconduct (as determined in the final judgment of a court of competent jurisdiction). 
 SECTION 4.06 Resignation of Collateral Agent. 
 The Collateral Agent may at any time give notice of its resignation as Collateral Agent under this Agreement and the other First Lien Security Documents to each Authorized Representative and the Grantors. Upon receipt
of any such notice of resignation, the Applicable Authorized Representative shall have the right, in consultation with Nielsen, to appoint a successor, which shall be a bank with an office in the United States, or an Affiliate of any such bank with
an office in the United States. If no such successor shall have been so appointed by the Applicable Authorized Representative and shall have accepted such appointment within 30 days after the retiring Collateral Agent gives notice of its
resignation, then the retiring Collateral 

  

 19 

 
Agent may, on behalf of the First Lien Secured Parties, appoint a successor Collateral Agent meeting the qualifications set forth above; provided that
if the Collateral Agent shall notify Nielsen and each Authorized Representative that no qualifying Person has accepted such appointment, then such resignation shall nonetheless become effective in accordance with such notice and (a) the
retiring Collateral Agent shall be discharged from its duties and obligations hereunder and under the other First Lien Security Documents (except that in the case of any collateral security held by the Collateral Agent on behalf of the First Lien
Secured Parties under any of the First Lien Security Documents, the retiring Collateral Agent shall continue to hold such collateral security solely for purposes of maintaining the perfection of the security interests of the First Lien Secured
Parties therein until such time as a successor Collateral Agent is appointed but with no obligation to take any further action at the request of the Applicable Authorized Representative or any other First Lien Secured Parties) and (b) all
payments, communications and determinations provided to be made by, to or through the Collateral Agent shall instead be made by or to each Authorized Representative directly, until such time as the Applicable Authorized Representative appoints a
successor Collateral Agent as provided for above in this Section. Upon the acceptance of a successor’s appointment as Collateral Agent hereunder and under the First Lien Security Documents, such successor shall succeed to and become vested with
all of the rights, powers, privileges and duties of the retiring (or retired) Collateral Agent, and the retiring Collateral Agent shall be discharged from all of its duties and obligations hereunder or under the other First Lien Security Documents
(if not already discharged therefrom as provided above in this Section). After the retiring Collateral Agent’s resignation hereunder and under the other Loan Documents, the provisions of this Article and Section 10.04 and 10.05 of the
Credit Agreement and the equivalent provision of any Permitted Debt Offering Agreement shall continue in effect for the benefit of such retiring Collateral Agent, its sub-agents and their respective Agent-Related Persons in respect of any actions
taken or omitted to be taken by any of them while the retiring Collateral Agent was acting as Collateral Agent. Upon any notice of resignation of the Collateral Agent hereunder and under the other First Lien Security Documents, the Grantors agree to
use commercially reasonable efforts to transfer (and maintain the validity and priority of) the Liens in favor of the retiring Collateral Agent under the First Lien Security Documents to the successor Collateral Agent. 
 SECTION 4.07 Non-Reliance on Collateral Agent and other First Lien Secured Parties. 
 Each First Lien Secured Party acknowledges that it has, independently and without reliance upon the Collateral Agent, any Authorized Representative or
any other First Lien Secured Party or any of their Affiliates and based on such documents and information as it has deemed appropriate, made its own credit analysis and decision to enter into this Agreement and the other Secured Credit Documents.
Each First Lien Secured Party also acknowledges that it will, independently and without reliance upon the Collateral Agent, any Authorized Representative or any other First Lien Secured Party or any of their Affiliates and based on such documents
and information as it shall from time to time deem appropriate, continue to make its own decisions in taking or not taking action under or based upon this Agreement, any other Secured Credit Document or any related agreement or any document
furnished hereunder or thereunder. 
  

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 SECTION 4.08 Collateral and Guaranty Matters. 
 Each of the First Lien Secured Parties and each Authorized Representative irrevocably authorizes the Collateral Agent, at its option and in its
discretion, 
 (a) to release any Lien on any property granted to or held by the Collateral Agent under any First Lien Security Document in
accordance with Section 2.04 or upon receipt of a written request from Nielsen (with a copy to each Authorized Representative) stating that the releases of such Lien is permitted by the terms of each then extant Secured Credit Document;

 (b) to release any Grantor from its obligations under the First Lien Security Documents upon receipt of a written request from Nielsen
(with a copy to each Authorized Representative) stating that such release is permitted by the terms of each then extant Secured Credit Document; 
 (c) to enter into any intercreditor agreement with respect to junior lien debt which debt is permitted by the Credit Agreement and each Permitted Debt Offering Agreement and which intercreditor agreement is authorized by the Credit
Agreement Secured Parties under Section 9.11 of the Credit Agreement; and 
 (d) take any other action which it (or the Administrative
Agent under the Credit Agreement) would be permitted to take in accordance with Section 9.10 or 9.11 of the Credit Agreement as in effect on the date hereof. 
 ARTICLE V 
 Miscellaneous 
 SECTION 5.01 Notices. All notices and other communications provided for herein shall be in writing and shall be delivered by hand or
overnight courier service, mailed by certified or registered mail or sent by facsimile, as follows: 
 (a) if to the Collateral Agent, to it
at Citibank, N.A., 2 Penns Way, Suite 110, New Castle, Delaware 19720, Attention of Valerie Burrows (Fax No. (212) 994-0961 and Electronic Mail: valerie.r.burrows@citigroup.com); if to the Administrative Agent, to it at Citibank, N.A., 390
Greenwich Street, 1st Floor, New York, New York 10013, Attention of Neil Mahon (Fax No. (646) 291-1629 and Electronic Mail: cornelius.p.mahon@citigroup.com); 
 (b) if to the Initial Additional Authorized Representative, to it at Goldman Sachs Lending Partners LLC, as Administrative Agent, c/o Goldman, Sachs & Co., 30 Hudson Street, 36th Floor, Jersey City, NJ 07302,
Attention: Sandra Guillen (Fax No. (212) 357-4597); 
 (c) if to any other Additional Authorized Representative, to it at the address
set forth in the applicable Joinder Agreement. 
 Any party hereto may change its address or facsimile number for notices and other communications hereunder
by notice to the other parties hereto. All notices and other communications given to any party hereto in accordance with the provisions of this Agreement shall be deemed to have been given on the date of receipt (if a Business Day) and on the next
Business Day thereafter (in all other cases) if delivered by hand or overnight courier service or 

  

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sent by facsimile or on the date five Business Days after dispatch by certified or registered mail if mailed, in each case delivered, sent or mailed
(properly addressed) to such party as provided in this Section 5.01 or in accordance with the latest unrevoked direction from such party given in accordance with this Section 5.01. As agreed to in writing among the Collateral Agent and
each Authorized Representative from time to time, notices and other communications may also be delivered by e-mail to the e-mail address of a representative of the applicable person provided from time to time by such person. 
 SECTION 5.02 Waivers; Amendment; Joinder Agreements. 
 (a) No failure or delay on the part of any party hereto in exercising any right or power hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such right or power, or any
abandonment or discontinuance of steps to enforce such a right or power, preclude any other or further exercise thereof or the exercise of any other right or power. The rights and remedies of the parties hereto are cumulative and are not exclusive
of any rights or remedies that they would otherwise have. No waiver of any provision of this Agreement or consent to any departure by any party therefrom shall in any event be effective unless the same shall be permitted by paragraph (b) of
this Section, and then such waiver or consent shall be effective only in the specific instance and for the purpose for which given. No notice or demand on any party hereto in any case shall entitle such party to any other or further notice or demand
in similar or other circumstances. 
 (b) Neither this Agreement nor any provision hereof may be terminated, waived, amended or modified
(other than pursuant to any Joinder Agreement) except pursuant to an agreement or agreements in writing entered into by each Authorized Representative and the Collateral Agent. 
 (c) Notwithstanding the foregoing, without the consent of any First Lien Secured Party, any Authorized Representative may become a party hereto by
execution and delivery of Joinder Agreements in accordance with Section 6.19 of the Security Agreement and Section 5.18 of the IP Security Agreement and upon such execution and delivery, such Authorized Representative and the Additional
First Lien Secured Parties and Permitted Debt Offering Obligations of the Series for which such Authorized Representative is acting shall be subject to the terms hereof and the terms of the other First Lien Security Documents applicable thereto.

 SECTION 5.03 Parties in Interest. This Agreement shall be binding upon and inure to the benefit of the parties hereto and
their respective successors and assigns, as well as the other First Lien Secured Parties, all of whom are intended to be bound by, and to be third party beneficiaries of, this Agreement. 
 SECTION 5.04 Survival of Agreement. All covenants, agreements, representations and warranties made by any party in this Agreement shall be
considered to have been relied upon by the other parties hereto and shall survive the execution and delivery of this Agreement. 
  

 22 

 SECTION 5.05 Counterparts. This Agreement may be executed in counterparts, each of which
shall constitute an original but all of which when taken together shall constitute a single contract. Delivery of an executed signature page to this Agreement by facsimile or electronic transmission shall be as effective as delivery of a manually
signed counterpart of this Agreement. 
 SECTION 5.06 Severability. Any provision of this Agreement held to be invalid, illegal
or unenforceable in any jurisdiction shall, as to such jurisdiction, be ineffective to the extent of such invalidity, illegality or unenforceability without affecting the validity, legality and enforceability of the remaining provisions hereof; and
the invalidity of a particular provision in a particular jurisdiction shall not invalidate such provision in any other jurisdiction. The parties shall endeavor in good-faith negotiations to replace the invalid, illegal or unenforceable provisions
with valid provisions the economic effect of which comes as close as possible to that of the invalid, illegal or unenforceable provisions. 
 SECTION 5.07 Governing Law. 
 This Agreement shall be construed in accordance with and governed by the law of the
State of New York. 
 SECTION 5.08 Submission To Jurisdiction; Waivers. The Collateral Agent and each Authorized
Representative, on behalf of itself and the First Lien Secured Parties of the Series for whom it is acting, irrevocably and unconditionally: 
 (a) submits for itself and its property in any legal action or proceeding relating to this Agreement and the First Lien Security Documents (other than any First Lien Security Document expressly governed by the laws of the Netherlands), or
for recognition and enforcement of any judgment in respect thereof, to the non-exclusive general jurisdiction of the courts of the State of New York, Borough of Manhattan, the courts of the United States of America for the Southern District of New
York, and appellate courts from any thereof; 
 (b) consents that any such action or proceeding may be brought in such courts and waives any
objection that it may now or hereafter have to the venue of any such action or proceeding in any such court or that such action or proceeding was brought in an inconvenient court and agrees not to plead or claim the same; 
 (c) agrees that service of process in any such action or proceeding may be effected by mailing a copy thereof by registered or certified mail (or any
substantially similar form of mail), postage prepaid, to such Person (or its Authorized Representative) at the address referred to in 5.01; 
 (d) agrees that nothing herein shall affect the right of any other party hereto (or any First Lien Secured Party) to effect service of process in any other manner permitted by law or shall limit the right of any party hereto (or any First
Lien Secured Party) to sue in any other jurisdiction; and 
  

 23 

 (e) waives, to the maximum extent not prohibited by law, any right it may have to claim or recover in any
legal action or proceeding referred to in this Section 5.08 any special, exemplary, punitive or consequential damages. 
 SECTION 5.09
WAIVER OF JURY TRIAL. EACH PARTY HERETO HEREBY IRREVOCABLY AND UNCONDITIONALLY WAIVES TRIAL BY JURY IN ANY LEGAL ACTION OR PROCEEDING RELATING TO THIS AGREEMENT AND FOR ANY COUNTERCLAIM THEREIN. 
 SECTION 5.10 Headings. Article, Section and Annex headings used herein are for convenience of reference only, are not part of this
Agreement and are not to affect the construction of, or to be taken into consideration in interpreting, this Agreement. 
 SECTION 5.11
Conflicts. In the event of any conflict or inconsistency between the provisions of this Agreement and the provisions of any of the other Secured Credit Documents or First Lien Security Documents, the provisions of this Agreement shall
control (other than where such control would invalidate or otherwise prejudice the security or rights of the First Lien Secured Parties under any Secured Credit Document or First Lien Security Document governed by Dutch law). 
 SECTION 5.12 Provisions Solely to Define Relative Rights. The provisions of this Agreement are and are intended solely for the purpose of
defining the relative rights of the First Lien Secured Parties in relation to one another. None of the Borrowers, any other Grantor or any other creditor thereof shall have any rights or obligations hereunder, except as expressly provided in this
Agreement (provided that nothing in this Agreement (other than Section 2.04, 2.05, 2.08, 2.09 or Article V) is intended to or will amend, waive or otherwise modify the provisions of the Credit Agreement or any Permitted Debt Offering
Agreements), and none of the Company or any Grantor may rely on the terms hereof (other than Sections 2.04, 2.05, 2.08, 2.09 and Article V). Nothing in this Agreement is intended to or shall impair the obligations of any Grantor, which are absolute
and unconditional, to pay the First Lien Obligations as and when the same shall become due and payable in accordance with their terms. 
 SECTION 5.13 Integration. This Agreement together with the other Secured Credit Documents and the First Lien Security Documents represents the agreement of each of the Grantors and the First Lien Secured Parties with respect
to the subject matter hereof and there are no promises, undertakings, representations or warranties by any Grantor, the Collateral Agent, any or any other First Lien Secured Party relative to the subject matter hereof not expressly set forth or
referred to herein or in the other Secured Credit Documents or the First Lien Security Documents. 
 SECTION 5.14 Parallel
Debt. 
 (a) Each Grantor hereby irrevocably and unconditionally undertakes to pay to the Collateral Agent amounts equal to any
amounts due from time to time by that Grantor as First Lien Obligations to any First Lien Secured Party under any Secured Credit Document as and when those amounts are due and payable under any Secured Credit Document. 
  

 24 

 (b) Each Grantor and the Collateral Agent acknowledge that the obligations of each Grantor under
paragraph (a) above are several and are separate and independent from, and shall not in any way limit or affect, the corresponding obligations of that Grantor to any First Lien Secured Party under any Secured Credit Document (its
“Corresponding Debt”) nor shall the amounts for which each Grantor is liable under paragraph (a) above (its “Parallel Debt”) be limited or affected in any way by its Corresponding Debt provided that:

 (i) the Parallel Debt of each Grantor shall be decreased to the extent that its Corresponding Debt has been irrevocably
paid or (in the case of guarantee obligations) discharged; and 
 (ii) the Corresponding Debt of each Grantor shall be
decreased to the extent that its Parallel Debt has been irrevocably paid or (in the case of guarantee obligations) discharged; and 
 (iii) the amount of the Parallel Debt of a Grantor shall at all times be equal to the amount of its Corresponding Debt. 
 (c) For
the purpose of this Section 5.14, the Collateral Agent acts in its own name and not as a trustee, and its claims in respect of the Parallel Debt shall not be held in trust. The security rights granted under a Secured Credit Document to the
Collateral Agent to secure the Parallel Debt is granted to the Collateral Agent in its capacity as creditor of the Parallel Debt and shall not be held in trust. 
 (d) All moneys received or recovered by the Collateral Agent pursuant to this Section 5.14, and all amounts received or recovered by the Collateral Agent from or by the enforcement of any security rights granted
to secure the Parallel Debt, shall be applied in accordance with Section 2.01 (Priority of Claims). 
 (e) The Collateral Agent accepts
the provisions of this Section 5.14, as authorized thereto by the First Lien Secured Parties pursuant to the relevant Section of any Secured Credit Document (including but not limited to Section 9.01 (c) (Appointment and
Authorization of Agents) of the Credit Agreement). 
 (f) The provisions of this Section 5.14 are authorized by the First Lien
Secured Parties and are binding on the Collateral Agent and the other First Lien Secured Parties. 
 [Remainder of this page intentionally
left blank] 
  

 25 

 IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be duly executed by their respective
authorized officers as of the day and year first above written. 
  

					
	CITIBANK, N.A.,
	as Administrative Agent and Collateral Agent
		
	By:	 	/s/ Caesar W. Wyszomirski
		 	Name:	 	Caesar W. Wyszomirski
		 	Title:	 	VP

 [First Lien Intercreditor Agreement] 

					
	GOLDMAN SACHS LENDING PARTNERS LLC,
	as Initial Additional Authorized Representative
		
	By:	 	/s/ Teri Streusand
		 	Name:	 	Teri Streusand
		 	Title:	 	Authorized Representative

 [First Lien Intercreditor Agreement] 

 CONSENT OF GRANTORS  
 Dated: June 23, 2009 
 Reference is made to the First Lien Intercreditor Agreement
dated as of the date hereof between Citibank, N.A., as Administrative Agent and Collateral Agent and Goldman Sachs Lending Partners LLC, as Initial Additional Authorized Representative, as the same may be amended, restated, supplemented, waived, or
otherwise modified from time to time (the “Intercreditor Agreement”). Capitalized terms used but not defined herein shall have the meanings assigned to such terms in the Intercreditor Agreement. 
 Each of the undersigned Grantors has read the foregoing Intercreditor Agreement and consents thereto. Each of the undersigned Grantors furthermore
specifically agrees to the provisions of Section 5.14 of the Intercreditor Agreement regarding Parallel Debt and hereby undertakes liability for its Parallel Debt in accordance with the provisions of such Section 5.14. Each of the
undersigned Grantors agrees not to take any action that would be contrary to the express provisions of the foregoing Intercreditor Agreement (including, without limitation, granting any Lien on any asset of any Grantor in violation of
Section 2.02(b) thereof), agrees to abide by the requirements expressly applicable to it under the foregoing Intercreditor Agreement and agrees that, except as otherwise provided therein, no First Lien Secured Party shall have any liability to
any Grantor for acting in accordance with the provisions of the foregoing Intercreditor Agreement. Each Grantor understands that the foregoing Intercreditor Agreement is for the sole benefit of the First Lien Secured Parties and their respective
successors and assigns, and that such Grantor is not an intended beneficiary or third party beneficiary thereof except to the extent otherwise expressly provided therein. 
 Without limitation to the foregoing, each Grantor agrees to take such further action and to execute and deliver such additional documents and instruments (in recordable form, if requested) as the Collateral Agent may
reasonably request to effectuate the terms of and the lien priorities contemplated by the Intercreditor Agreement. 
 This Consent shall be
governed and construed in accordance with the laws of the State of New York. Notices delivered to any Grantor pursuant to this Consent shall be delivered in accordance with the notice provisions set forth in the Intercreditor Agreement at addresses
on file with the Applicable Authorized Representative. 

 IN WITNESS HEREOF, this Consent is hereby executed by each of the Grantors as of the date first written
above. 
  

					
	NIELSEN FINANCE LLC
		
	By:	 	/s/ William Bradley
		 	Name:	 	William Bradley
		 	Title:	 	Vice President (Finance)
	
	NMR LICENSING ASSOCIATES, L.P.,
	A LIMITED PARTNERSHIP
		
	BY:	 	 NMR INVESTING I, INC.
 ITS GENERAL PARTNER

		
	By:	 	/s/ Frederick A. Steinmann
		 	Name:	 	Frederick A. Steinmann
		 	Title:	 	Executive Vice President
	
	 ATHENIAN LEASING CORPORATION
 NMR INVESTING
I, INC.

		
	By:	 	/s/ Frederick A. Steinmann
		 	Name:	 	Frederick A. Steinmann
		 	Title:	 	Executive Vice President
	
	TNC (US) HOLDINGS, INC.
		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Vice President
	
	NIELSEN HOLDING AND FINANCE B.V.
		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Attorney
	
	NIELSEN FINANCE CO.
		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Secretary

					
	 A. C. NIELSEN (ARGENTINA) S.A.
 A. C.
NIELSEN COMPANY, LLC
 ACN HOLDINGS INC.
 ACNIELSEN CORPORATION

 ACNIELSEN ERATINGS.COM
 ART HOLDING, L.L.C.
 BILLBOARD CAFES, INC.
 CZT/ACN TRADEMARKS, L.L.C.
 EMIS (CANADA), LLC
 FOREMOST EXHIBITS, INC.
 MFI HOLDINGS, INC.
 NESLEIN HOLDING, L.L.C.
 NETRATINGS, LLC
 NIELSEN BUSINESS MEDIA, INC.
 NIELSEN BUSINESS MEDIA HOLDING COMPANY
 NIELSEN GOVERNMENT AND PUBLIC SECTOR,
INC.
 NIELSEN IAG, INC.
 NIELSEN LEASING CORPORATION

NIELSEN MOBILE, LLC
 NIELSEN NATIONAL RESEARCH GROUP, INC.
 REWARDTV, INC.
 THE CAMBRIDGE GROUP, INC.
 THE NIELSEN COMPANY (US), LLC
 VNU MARKETING INFORMATION,
INC.

		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	Secretary

					
	 AGB NIELSEN MEDIA RESEARCH B.V.
 THE NIELSEN
COMPANY B.V.
 VNU INTERMEDIATE HOLDING B.V.
 VNU INTERNATIONAL
B.V.

		
	By:	 	/s/ Harris A. Black
		 	Name:	 	Harris A. Black
		 	Title:	 	AttorneyAmended and Restated Security Agreement

 Exhibit 4.1(d) 
  
  
 AMENDED AND RESTATED SECURITY AGREEMENT 

dated as of 
 August 9, 2006 
 amended and restated as of June 23, 2009 
 among 
 NIELSEN FINANCE LLC, 
 THE OTHER GRANTORS IDENTIFIED HEREIN 
 and 
 CITIBANK, N.A., 
 as Collateral Agent 
  
  

 TABLE OF CONTENTS 
  

					
	 	 	 	  	Page
	ARTICLE I Definitions	  	1
			
	 SECTION 1.01.
	 	Credit Agreement	  	1
	 SECTION 1.02.
	 	Other Defined Terms	  	2
	 SECTION 1.03.
	 	Amendment and Restatement	  	13
		
	ARTICLE II Pledge of Securities	  	14
			
	 SECTION 2.01.
	 	Pledge	  	14
	 SECTION 2.02.
	 	Delivery of the Pledged Collateral	  	15
	 SECTION 2.03.
	 	Representations, Warranties and Covenants	  	15
	 SECTION 2.04.
	 	Certification of Limited Liability Company and Limited Partnership Interests	  	16
	 SECTION 2.05.
	 	Registration in Nominee Name; Denominations	  	17
	 SECTION 2.06.
	 	Voting Rights; Dividends and Interest	  	17
		
	ARTICLE III Security Interests in Personal Property	  	19
			
	 SECTION 3.01.
	 	Security Interest	  	19
	 SECTION 3.02.
	 	Representations and Warranties	  	22
	 SECTION 3.03.
	 	Covenants	  	23
	 SECTION 3.04.
	 	Other Actions	  	24
		
	ARTICLE IV Remedies	  	25
			
	 SECTION 4.01.
	 	Remedies Upon Default	  	25
	 SECTION 4.02.
	 	Application of Proceeds	  	27
		
	 ARTICLE V Indemnity, Subrogation, Subordination and Certain Dutch Matters
	  	27
			
	 SECTION 5.01.
	 	Indemnity	  	27
	 SECTION 5.02.
	 	Contribution and Subrogation	  	28
	 SECTION 5.03.
	 	Subordination	  	28
	 SECTION 5.04.
	 	Certain Dutch Matters	  	28
		
	ARTICLE VI Miscellaneous	  	29
			
	 SECTION 6.01.
	 	Notices	  	29
	 SECTION 6.02.
	 	Waivers; Amendment	  	29
	 SECTION 6.03.
	 	Collateral Agent’s Fees and Expenses; Indemnification	  	30
	 SECTION 6.04.
	 	Successors and Assigns	  	30
	 SECTION 6.05.
	 	Survival of Agreement	  	30
	 SECTION 6.06.
	 	Counterparts; Effectiveness; Several Agreement	  	31
	 SECTION 6.07.
	 	Severability	  	31

  

 -i- 

					
	 SECTION 6.08.
	 	Right of Set-Off	  	31
	 SECTION 6.09.
	 	Governing Law; Jurisdiction; Consent to Service of Process	  	32
	 SECTION 6.10.
	 	WAIVER OF JURY TRIAL	  	32
	 SECTION 6.11.
	 	Headings	  	33
	 SECTION 6.12.
	 	Security Interest Absolute	  	33
	 SECTION 6.13.
	 	Termination or Release	  	33
	 SECTION 6.14.
	 	Additional Restricted Subsidiaries	  	34
	 SECTION 6.15.
	 	Collateral Agent Appointed Attorney-in-Fact	  	34
	 SECTION 6.16.
	 	General Authority of the Collateral Agent	  	35
	 SECTION 6.17.
	 	Miscellaneous.	  	36
	 SECTION 6.18.
	 	Subject to Intercreditor Agreement	  	36
	 SECTION 6.19.
	 	Permitted Debt Offering Obligations	  	36

 Schedules 
 Schedule I Pledged Equity; Pledged Debt 
 Exhibits 
 Exhibit I Form of Security Agreement Supplement 
 Annexes 
 Annex A Form of First Lien Secured Party Consent 
  

 -ii- 

 AMENDED AND RESTATED SECURITY AGREEMENT dated as of August 9, 2006 and amended and
restated as of June 23, 2009 among NIELSEN FINANCE LLC, the other Grantors identified herein and who become a party hereto from time to time and CITIBANK, N.A., as Collateral Agent for the First Lien Secured Parties (the “Collateral
Agent”). 
 Reference is made to (i) the Credit Agreement dated as of August 9, 2006, as amended January 22, 2007, as
further amended August 9, 2007 and as amended and restated as of June 23, 2009 (the “Credit Agreement”), among Nielsen Finance LLC, a Delaware limited liability company (together with its successors and assigns,
“Nielsen”), TNC (US) HOLDINGS INC. (formerly known as VNU, Inc.), a New York corporation (together with its successors and assigns, “TNC” and, together with Nielsen, the “U.S. Borrowers”), Nielsen Holding
and Finance B.V. (formerly known as VNU Holding and Finance B.V.), a private company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands (together with its successors and assigns, the “Dutch
Borrower” and, together with the U.S. Borrowers, the “Borrowers”), the Guarantors party thereto from time to time, the lenders and other parties thereto from time to time and CITIBANK, N.A., as Collateral Agent and
(ii) that certain $500,000,000 Senior Secured Loan Agreement dated as of June 8, 2009 between Nielsen, as Borrower, Goldman Sachs Lending Partners LLC, as administrative agent, and the lenders party thereto from time to time,
as amended, restated, supplemented or otherwise modified from time to time in accordance with the requirements thereof and of the Loan Documents (the “Initial Permitted Debt Offering Agreement”). The Lenders have agreed to
extend credit to the Borrowers subject to the terms and conditions set forth in the Credit Agreement and the Initial Permitted Debt Offering Agreement, as applicable. The obligations of the Lenders to extend such credit were conditioned upon, among
other things, the execution and delivery of this Agreement (the “Original Security Agreement”). The Lenders have agreed to amend and restate the Credit Agreement to allow any Loan Party to incur Permitted Debt Offering Obligations.
The Guarantors are affiliates of the Borrowers, will derive substantial benefits from (i) the extension of credit to the Borrowers pursuant to the Credit Agreement and the amendment and restatement thereof and (ii) the extension of credit
under the Initial Permitted Debt Offering Agreement and future Permitted Debt Offering Agreements and are willing to execute and deliver this Agreement in order to induce the Lenders to extend such credit and enter into such amendment and
restatement and to induce the lenders under the Permitted Debt Offering Agreements to extend the loans thereunder. Accordingly, the parties hereto agree as follows: 
 ARTICLE I  
 Definitions 
 SECTION 1.01. Credit Agreement. (a) All terms defined in the New York UCC (as defined herein) and not defined in this Agreement have the
meanings specified therein; the term “instrument” shall have the meaning specified in Article 9 of the New York UCC. 
 (b)
The rules of construction specified in Article I of the Credit Agreement also apply to this Agreement. 
  

 -1- 

 SECTION 1.02. Other Defined Terms. As used in this Agreement, the following terms have the
meanings specified below: 
 “Account Debtor” means any Person who is or who may become obligated to any Grantor under, with
respect to or on account of an Account. 
 “Accounts” has the meaning specified in Article 9 of the New York UCC;
provided that such term shall not include accounts receivable sold pursuant to any Permitted Receivables Financing. 
 “Administrative Agent” means Citibank, N.A., in its capacity as administrative agent under any of the Loan Documents, or any successor administrative agent; it being understood that Citibank, N.A. may designate any of its
Affiliates, including without limitation Citicorp International Limited, as administrative agent for a particular Alternative Currency (as defined in the Credit Agreement) and that such Affiliate shall be considered an Administrative Agent for all
purposes under the Credit Agreement, or if a determination needs to be made and the Credit Agreement is no longer outstanding, the Applicable Authorized Representative (as defined in the Intercreditor Agreement). 
 “Affiliate” means, with respect to any Person, (i) another Person that directly, or indirectly through one or more intermediaries,
Controls or is Controlled by or is under common Control with the Person specified, or (ii) if such Person is an investment fund, any other investment fund the primary investment advisor to which is the primary investment advisor to such Person
or an Affiliate thereof. “Control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management or policies of a Person, whether through the ability to exercise voting power, by
contract or otherwise. “Controlling” and “Controlled” have meanings correlative thereto. 
 “Agent-Related Persons” means the Collateral Agent, together with its respective Affiliates, and the officers, directors, employees, agents and attorneys-in-fact of such Persons and Affiliates. 
 “Agreement” means this Amended and Restated Security Agreement. 
 “Amendment Agreement” means the Amendment Agreement dated as of June 16, 2009 among the Borrowers, the Administrative Agent and the
Lenders and Guarantors party thereto. 
 “Amendment Effective Date” has the meaning set forth in the Amendment Agreement.

 “Applicable First Lien Representative” shall mean the “Applicable Authorized Representative” as defined in the
Intercreditor Agreement. 
 “Article 9 Collateral” has the meaning assigned to such term in Section 3.01(a).

  

 -2- 

 “Attorney Costs” means and includes all reasonable fees, expenses and disbursements of
any law firm or other external legal counsel. 
 “Attributable Indebtedness” means, on any date, in respect of any
Capitalized Lease of any Person, the capitalized amount thereof that would appear on a balance sheet of such Person prepared as of such date in accordance with GAAP. 
 “Authorized Representative” shall mean (i) the Administrative Agent with respect to the Credit Agreement, (ii) Goldman Sachs Lending Partners LLC, with respect to the Initial Permitted Debt
Offering Agreement and (iii) any duly authorized representative of any other First Lien Secured Parties under a Permitted Debt Offering Agreement designated as “Authorized Representative” for any First Lien Secured Parties in a First
Lien Secured Party Consent delivered to the Collateral Agent. 
 “Capitalized Leases” means all leases that have been or
should be, in accordance with GAAP, recorded as capitalized leases; provided that for all purposes hereunder the amount of obligations under any Capitalized Lease shall be the amount thereof accounted for as a liability in accordance with
GAAP. 
 “Claiming Party” has the meaning assigned to such term in Section 5.02. 
 “Closing Date” means August 9, 2006. 
 “Collateral” means the Article 9 Collateral and the Pledged Collateral. 
 “Collateral Agent” has the meaning assigned to such term in the preliminary statement of this Agreement. 
 “Collateral Documents” means, collectively, this Agreement, each of the Mortgages (as defined in the Credit Agreement), collateral assignments, security agreements, pledge agreements, intellectual property security
agreements or other similar agreements delivered to the Administrative Agent and the Lenders pursuant to Section 6.11 or Section 6.13 of the Credit Agreement or the equivalent provision of any Permitted Debt Offering Agreement, and each of
the other agreements, instruments or documents that creates or purports to create a Lien in favor of the Administrative Agent for the benefit of the First Lien Secured Parties. 
 “Company” means The Nielsen Company B.V. (formerly known as VNU Group B.V.), a private company incorporated under the laws of The
Netherlands, having its corporate seat in Haarlem, The Netherlands, together with its successors and assigns. 
 “Contributing
Party” has the meaning assigned to such term in Section 5.02. 
 “Covenant Parties” means (i) each of
NHF, VNU International, ACN, TNC, and the Borrowers and (ii) at the Company’s sole discretion, upon written notice to the Administrative Agent, the Company and any Subsidiary of the Company as designated by the Company; provided
that (i) immediately before and after such designation, no Default shall have occurred and be continuing, (ii) immediately after giving effect to such designation, the Covenant Parties 

  

 -3- 

 
shall be in compliance, on a Pro Forma Basis, with the covenants set forth in Section 7.11 of the Credit Agreement (it being understood that if no Test
Period cited in Section 7.11 of the Credit Agreement has passed, the covenants in Section 7.11 of the Credit Agreement for the first Test Period cited in such Section shall be satisfied as of the last four quarters ended and, as a
condition precedent to the effectiveness of any such designation, Nielsen shall deliver to the Administrative Agent a certificate setting forth in reasonable detail the calculations demonstrating such compliance) and (iii) once an entity is
designated a Covenant Party it remains a Covenant Party for the term of this Agreement. 
 “Credit Agreement” has the
meaning assigned to such term in the preliminary statement of this Agreement. 
 “Debtor Relief Laws” means the Bankruptcy
Code of the United States, the Dutch Bankruptcy Act (Faillissementswet) and all other liquidation, conservatorship, bankruptcy, assignment for the benefit of creditors, moratorium, rearrangement, receivership, insolvency, reorganization,
faillissement, surseance van betaling, onderbewindstelling, ontbinding, or similar debtor relief Laws of the United States, The Netherlands or other applicable jurisdictions from time to time in effect and affecting the rights of creditors
generally. 
 “Default” means any event or condition that constitutes an Event of Default or that, with the giving of any
notice, the passage of time, or both, would be an Event of Default. 
 “Disqualified Equity Interests” means any Equity
Interest which, by its terms (or by the terms of any security or other Equity Interests into which it is convertible or for which it is exchangeable), or upon the happening of any event or condition (a) matures or is mandatorily redeemable,
pursuant to a sinking fund obligation or otherwise (except as a result of a change of control or asset sale so long as any rights of the holders thereof upon the occurrence of a change of control or asset sale event shall be subject to the prior
repayment in full of the Loans and all other Obligations that are accrued and payable and the termination of the Commitments (as defined in the Credit Agreement)), (b) is redeemable at the option of the holder thereof, in whole or in part,
(c) provides for the scheduled payments of dividends in cash, or (d) is or becomes convertible into or exchangeable for Indebtedness or any other Equity Interests that would constitute Disqualified Equity Interests, in each case, prior to
the date that is ninety-one (91) days after the latest Maturity Date (as defined in the Credit Agreement). 
 “Domestic
Subsidiary” means any Subsidiary that is organized under the Laws of the United States, any state thereof or the District of Columbia. 
 “Equity Interests” means, with respect to any Person, all of the shares, interests, rights, participations or other equivalents (however designated) of capital stock of (or other ownership or profit interests or units in)
such Person and all of the warrants, options or other rights for the purchase, acquisition or exchange from such Person of any of the foregoing (including through convertible securities). 
 “Event of Default” shall mean an “Event of Default” under and as defined in the Credit Agreement, the Initial Permitted Debt
Offering Agreement or any other Permitted Debt Offering Agreement. 
  

 -4- 

 “Existing L/C Issuer” means each bank which issued Existing Letters of Credit.

 “Existing Letters of Credit” means all letters of credit outstanding on the Closing Date, as more fully described on
Schedule 1.01F to the Existing Credit Agreement. 
 “First Lien Obligations” shall mean collectively, the Obligations, the
Initial Permitted Debt Offering Obligations and the Permitted Debt Offering Obligations. 
 “First Lien Secured Parties”
shall mean collectively, (i) the Secured Parties, (ii) the Authorized Representative under the Initial Permitted Debt Offering Agreement and the “Secured Parties” as defined therein and (iii) if any, the holders of Permitted
Debt Offering Obligations and any Authorized Representative with respect thereto. 
 “First Lien Secured Party Consent”
shall mean a consent in the form of Annex A to this Agreement executed by the Authorized Representative of any holders of Permitted Debt Offering Obligations pursuant to Section 6.19. 
 “Foreign Subsidiary” means any direct or indirect Restricted Subsidiary of the Company which is not a Domestic Subsidiary. 

“GAAP” means generally accepted accounting principles based upon International Financial Reporting Standards issued and/or adopted by
the International Accounting Standards Board, as in effect from time to time, unless and until Nielsen notifies the Administrative Agent in writing that Nielsen requests that GAAP be determined based on generally accepted accounting principles in
the United States of America, as in effect from time to time, from which time GAAP will be so determined; provided, however, that if Nielsen notifies the Administrative Agent that Nielsen requests an amendment to any provision hereof to
eliminate the effect of any change occurring after the Closing Date in GAAP or in the application thereof on the operation of such provision (or if the Administrative Agent notifies Nielsen that the Required Lenders (as defined in the Credit
Agreement) request an amendment to any provision hereof for such purpose), regardless of whether any such notice is given before or after such change in GAAP or in the application thereof, then such provision shall be interpreted on the basis of
GAAP as in effect and applied immediately before such change shall have become effective until such notice shall have been withdrawn or such provision amended in accordance herewith. 
 “General Intangibles” has the meaning specified in Article 9 of the New York UCC, and shall include corporate or other business records,
indemnification claims, contract rights (including rights under leases, whether entered into as lessor or lessee, Swap Contracts and other agreements), goodwill, registrations, franchises, tax refund claims and any letter of credit, guarantee,
claim, security interest or other security held by or granted to any Grantor, as the case may be, to secure payment by an Account Debtor of any of the Accounts; provided that such term shall not include any intellectual property and related assets
subject to the Intellectual Property Security Agreement between certain of the Grantors and the Collateral Agent dated the date hereof. 
 “Governmental Authority” means any nation or government, any state or other political subdivision thereof, any agency, authority, instrumentality, regulatory body, court, administrative tribunal, central bank or other
entity exercising executive, legislative, judicial, taxing, regulatory or administrative powers or functions of or pertaining to government. 
  

 -5- 

 “Grantor” means each of the U.S. Borrower, each Guarantor that is a party hereto, and
each Guarantor that is a Domestic Subsidiary that becomes a party to this Agreement after the Closing Date; provided, that notwithstanding anything to the contrary in this Agreement, (i) the Third Party Pledgor is a party to this
Agreement and a Grantor hereunder solely for the purpose of granting a security interest in the Equity Interests of TNC (US) Holdings Inc. (formerly known as VNU, Inc.) and ACN Holdings, Inc. (and shall not be deemed a “Grantor” for
purposes of Article III hereunder other than with respect to items described in clause (xi) thereof with respect to such Equity Interests), (ii) the grant of a security interest by the Third Party Pledgor pursuant to this Agreement shall
extend only to the Pledged Equity and items described in clause (xi) of Article III hereunder with respect to such Equity Interests of VNU, Inc. and ACN Holdings, Inc., as the case may be, and shall not extend to, and the Collateral pledged by
the Third Party Pledgor shall not include, any other assets directly owned by such Third Party Pledgor, and (iii) the Third Party Pledgor shall not be subject to any representations, warranties or covenants contained herein, except to the
extent directly applicable to such Pledged Equity. 
 “Guarantees” means the “Guarantees” as the defined in the
Credit Agreement, the Initial Permitted Debt Offering Agreement or any Permitted Debt Offering Agreement. 
 “Guarantors”
means the Company, VNU Intermediate Holding B.V. and the Subsidiaries included on the signature pages to the Existing Credit Agreement as Guarantors and those Subsidiaries that issue a Guarantee of the Obligations after the Closing Date pursuant to
Section 6.11 of the Credit Agreement and under each Permitted Debt Offering Agreement and, with respect to Obligations for which they would not otherwise be primarily liable, each U.S. Borrower and the Dutch Borrower. 
 “Hedge Bank” means any Person that is a Lender or an Affiliate of a Lender at the time it enters into a Secured Hedge Agreement or a
Treasury Services Agreement, as applicable, in its capacity as a party thereto, and (other than a Person already party hereto as a Lender) delivers to the Administrative Agent a letter agreement reasonably satisfactory to it (i) appointing the
Collateral Agent as its agent under the applicable Loan Documents and (ii) agreeing to be bound by Section 9.07 and 10.15 of the Credit Agreement as if it were a Lender. 
 “Indebtedness” means, as to any Person at a particular time, without duplication, all of the following: 
 (a) all obligations of such Person for borrowed money and all obligations of such Person evidenced by bonds, debentures, notes, loan
agreements or other similar instruments; 
 (b) the maximum amount (after giving effect to any prior drawings or reductions
which may have been reimbursed) of all outstanding letters of credit (including standby and commercial), bankers’ acceptances, bank guaranties, surety bonds, performance bonds and similar instruments issued or created by or for the account of
such Person; 
  

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 (c) net obligations of such Person under any Swap Contract; 
 (d) all obligations of such Person to pay the deferred purchase price of property or services (other than (i) trade accounts payable
in the ordinary course of business, (ii) any earn-out obligation until such obligation becomes a liability on the balance sheet of such Person in accordance with GAAP and (iii) liabilities accrued in the ordinary course); 
 (e) indebtedness (excluding prepaid interest thereon) secured by a Lien on property owned or being purchased by such Person (including
indebtedness arising under conditional sales or other title retention agreements and mortgage, industrial revenue bond, industrial development bond and similar financings), whether or not such indebtedness shall have been assumed by such Person or
is limited in recourse; 
 (f) all Attributable Indebtedness; and 
 (g) all obligations of such Person in respect of Disqualified Equity Interests; 
 if and to the extent that the foregoing would constitute indebtedness or a liability in accordance with GAAP; and 
 (h) to the extent not otherwise included above, all Guarantees (as defined in the Credit Agreement) of such Person in respect of any of
the foregoing. 
 For all purposes hereof, the Indebtedness of any Person shall (A) include (1) the Indebtedness of any partnership
or joint venture (other than a joint venture that is itself a corporation or limited liability company) in which such Person is a general partner, except to the extent such Person’s liability for such Indebtedness is otherwise limited and
(2) the amount of any Receivables Net Investment and (B) in the case of the Company and its Subsidiaries, exclude (1) all intercompany Indebtedness having a term not exceeding 364 days (inclusive of any roll-over or extensions of
terms) and made in the ordinary course of business consistent with past practice and (2) the Parent Intercompany Debt. The amount of any net obligation under any Swap Contract on any date shall be deemed to be the Swap Termination Value thereof
as of such date. The amount of Indebtedness of any Person for purposes of clause (e) shall be deemed to be equal to the lesser of (i) the aggregate unpaid amount of such Indebtedness and (ii) the fair market value of the property
encumbered thereby as determined by such Person in good faith. 
 “Indemnitee” shall have the meaning assigned to such term
in Section 6.03(b). 
 “Initial Permitted Debt Offering Obligations” shall mean all “Loan Obligations”
as defined in the Initial Permitted Debt Offering Agreement and the Guarantees (as defined in the Initial Permitted Debt Offering Agreement) in respect thereof. 
 “Intercreditor Agreement” shall mean the First Lien Intercreditor Agreement, dated as of June 23, 2009 among the Collateral Agent and each Authorized Representative from time to time. 

 

 -7- 

 “Laws” means, collectively, all international, foreign, Federal, state and local
statutes, treaties, rules, guidelines, regulations, ordinances, codes and administrative or judicial precedents or authorities, including the interpretation or administration thereof by any Governmental Authority charged with the enforcement,
interpretation or administration thereof, and all applicable administrative orders, directed duties, requests, licenses, authorizations and permits of, and agreements with, any Governmental Authority, in each case whether or not having the force of
law. 
 “L/C Issuer” means Citibank, N.A., the Existing L/C Issuer, and any other Lender that becomes an L/C Issuer in
accordance with Section 2.03(k) or 10.07(j) of the Credit Agreement, in each case, in its capacity as an issuer of Letters of Credit under the Credit Agreement, or any successor issuer of Letters of Credit under the Credit Agreement.

 “L/C Obligations” means, as at any date of determination, the aggregate undrawn amount of all outstanding Letters of
Credit plus the aggregate of all Unreimbursed Amounts (as defined in the Credit Agreement), including all L/C Borrowings (as defined in the Credit Agreement). 
 “Lenders” means each Lender under, and as defined in, the Credit Agreement. 
 “Letter of Credit” means any letter of credit issued hereunder. A Letter of Credit may be a commercial letter of credit or a standby letter of credit. 
 “Letter of Credit Application” means an application and agreement for the issuance or amendment of any Letter of Credit issued under the
Credit Agreement. 
 “Lien” means any mortgage, pledge, hypothecation, assignment, deposit arrangement, encumbrance, lien
(statutory or other), charge, or preference, priority or other security interest or preferential arrangement of any kind or nature whatsoever (including any conditional sale or other title retention agreement, any easement, right of way or other
encumbrance on title to Real Property, and any Capitalized Lease having substantially the same economic effect as any of the foregoing). 
 “Loan Documents” means, collectively, (i) the Credit Agreement, (ii) the Notes (as defined in the Credit Agreement), (iii) the Collateral Documents and (iv) each Letter of Credit Application. 

“Loan Parties” means, collectively, the Borrowers and each Guarantor. 
 “Material Adverse Effect” means a material adverse effect on the business, operations, assets, liabilities (actual or contingent) or
financial condition of the Company and its Subsidiaries, taken as a whole. 
 “New York UCC” means the Uniform Commercial
Code as from time to time in effect in the State of New York. 
  

 -8- 

 “NHF” means Nielsen Holding and Finance B.V. (formerly known as VNU Holding and Finance
B.V.), a private company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 
 “Nielsen” has the meaning set forth in the introductory paragraph to this Agreement. 
 “Obligations” means all (x) advances to, and debts, liabilities, obligations, covenants and duties of, any Loan Party and its Subsidiaries arising under any Loan Document or otherwise with respect to any Loan or Letter
of Credit, whether direct or indirect (including those acquired by assumption), absolute or contingent, due or to become due, now existing or hereafter arising and including interest and fees that accrue after the commencement by or against any Loan
Party or Subsidiary of any proceeding under any Debtor Relief Laws naming such Person as the debtor in such proceeding, regardless of whether such interest and fees are allowed claims in such proceeding and (y) obligations of any Loan Party
arising under any Secured Hedge Agreement or any Treasury Services Agreement. Without limiting the generality of the foregoing, the Obligations of the Loan Parties under the Loan Documents (and of their Subsidiaries to the extent they have
obligations under the Loan Documents) include (a) the obligation (including guarantee obligations) to pay principal, interest, Letter of Credit fees, reimbursement obligations, charges, expenses, fees, Attorney Costs, indemnities and other
amounts payable by any Loan Party or Subsidiary under any Loan Document and (b) the obligation of any Loan Party or Subsidiary to reimburse any amount in respect of any of the foregoing that any Lender, in its sole discretion, may elect to pay
or advance on behalf of such Loan Party or such Subsidiary. 
 “Original Security Agreement” has the meaning assigned to
such term in the preliminary statement of this Agreement. 
 “Perfection Certificate” means a certificate in the form of
Exhibit G-1 to the Existing Credit Agreement or any other form approved by the Collateral Agent, as the same shall be supplemented from time to time by a Perfection Certificate Supplement or otherwise. 
 “Perfection Certificate Supplement” means a certificate supplement in the form of Exhibit G-2 to the Existing Credit Agreement or any
other form approved by the Collateral Agent. 
 “Permitted Acquisition” has the meaning set forth in Section 7.02(i) of
the Credit Agreement. 
 “Permitted Debt Offering Agreement” shall mean (i) the Initial Permitted Debt Offering
Agreement and (ii) any other indenture, credit agreement or other agreement, if any, pursuant to which any Grantor has or will incur Permitted Debt Offering Obligations; provided that, in each case (except in the case of the Initial Permitted
Debt Offering Obligations), the Indebtedness thereunder has been designated as Permitted Debt Offering Obligations pursuant to and in accordance with Section 6.19. 
 “Permitted Debt Offering Obligations” shall mean all advances to, and debts, liabilities, obligations, covenants and duties of, any Loan Party and its Subsidiaries arising under 

  

 -9- 

 
any Permitted Debt Offering Agreement, whether direct or indirect (including those acquired by assumption), absolute or contingent, due or to become due, now
existing or hereafter arising and including interest and fees that accrue after the commencement by or against any Loan Party or Subsidiary of any proceeding under any Debtor Relief Laws naming such Person as the debtor in such proceeding,
regardless of whether such interest and fees are allowed claims in such proceeding, that have been designated as Permitted Debt Offering Obligations pursuant to and in accordance with Section 6.19. Without limiting the generality of the
foregoing, the Permitted Debt Offering Obligations of the Loan Parties under the Permitted Debt Offering Agreements (and of their Subsidiaries to the extent they have obligations under the Permitted Debt Offering Agreements) include (a) the
obligation (including guarantee obligations) to pay principal, interest, letter of credit fees, reimbursement obligations, charges, expenses, fees, attorney costs, indemnities and other amounts payable by any Loan Party or Subsidiary under any
Permitted Debt Offering Agreement and (b) the obligation of any Loan Party or Subsidiary to reimburse any amount in respect of any of the foregoing that any lender, in its sole discretion, may elect to pay or advance on behalf of such Loan
Party or such Subsidiary. 
 “Permitted Receivables Documents” shall mean all documents and agreements evidencing, relating
to or otherwise governing a Permitted Receivables Financing. 
 “Permitted Receivables Financing” shall mean one or more
transactions pursuant to which (i) Receivables Assets or interests therein are sold to or financed by one or more Special Purpose Receivables Subsidiaries, and (ii) such Special Purpose Receivables Subsidiaries finance their acquisition of
such Receivables Assets or interests therein, or the financing thereof, by selling or borrowing against such Receivables Assets; provided that (A) recourse to the Loan Parties or any Subsidiary (other than the Special Purpose Receivables
Subsidiaries) and any obligations or agreements of the Loan Parties or any Subsidiary (other than the Special Purpose Receivables Subsidiaries) in connection with such transactions shall be limited to the extent customary for similar transactions in
the applicable jurisdictions (including, to the extent applicable, in a manner consistent with the delivery of a “true sale/absolute transfer” opinion with respect to any transfer by the Loan Parties or any Subsidiary (other than a Special
Purpose Receivables Subsidiary)), and (B) the aggregate Receivables Net Investment since the Closing Date shall not exceed $100,000,000 at any time. 
 “Person” means any natural person, corporation, limited liability company, trust, joint venture, association, company, partnership, Governmental Authority or other entity. 
 “Pledged Collateral” has the meaning assigned to such term in Section 2.01. 
 “Pledged Debt” has the meaning assigned to such term in Section 2.01. 
 “Pledged Equity” has the meaning assigned to such term in Section 2.01. 
 “Pledged Securities” means any promissory notes, stock certificates or other securities now or hereafter included in the Pledged
Collateral, including all certificates, instruments or other documents representing or evidencing any Pledged Collateral. 
  

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 “Pro Forma Basis” has the meaning assigned to such term in the Credit Agreement.

 “Proceeds” has the meaning specified in Section 9-102 of the New York UCC. 
 “Prohibition” has the meaning assigned to such term in Section 5.04. 
 “Real Property” means, collectively, all right, title and interest (including any leasehold, mineral or other estate) in and to any and
all parcels of or interests in real property owned, leased or operated by any Person, whether by lease, license or other means, together with, in each case, all easements, hereditaments and appurtenances relating thereto, all improvements and
appurtenant fixtures and equipment, all general intangibles and contract rights and other property and rights incidental to the ownership, lease or operation thereof. 
 “Receivables Assets” shall mean accounts receivable (including any bills of exchange) and related assets and property from time to time originated, acquired or otherwise owned by any Covenant Party or
any Subsidiary. 
 “Receivables Net Investment” shall mean the aggregate cash amount paid by the lenders or purchasers under
any Permitted Receivables Financing in connection with their purchase of, or the making of loans secured by, Receivables Assets or interests therein, as the same may be reduced from time to time by collections with respect to such Receivables Assets
or otherwise in accordance with the terms of the Permitted Receivables Documents (but excluding any such collections used to make payments of items included in clause (c) of the definition of Consolidated Interest Expense in the Credit
Agreement); provided, however, that if all or any part of such Receivables Net Investment shall have been reduced by application of any distribution and thereafter such distribution is rescinded or must otherwise be returned for any reason,
such Receivables Net Investment shall be increased by the amount of such distribution, all as though such distribution had not been made. 
 “Responsible Officer” means the chief executive officer, president, vice president, chief financial officer, treasurer or assistant treasurer or other similar officer of a Loan Party (including, in the case of a Loan Party
organized under the laws of The Netherlands, the authorized number of managing directors or an attorney under a power of attorney of such Loan Party) and, as to any document delivered on the Closing Date, any secretary or assistant secretary of such
Loan Party. Any document delivered hereunder that is signed by a Responsible Officer of a Loan Party shall be conclusively presumed to have been authorized by all necessary corporate, partnership and/or other action on the part of such Loan Party
and such Responsible Officer shall be conclusively presumed to have acted on behalf of such Loan Party. 
 “Restricted
Subsidiary” means any Subsidiary of a Covenant Party other than an Unrestricted Subsidiary. 
 “Rule 3-16” has the
meaning assigned to such term in Section 3.01(d). 
 “SEC” means the Securities and Exchange Commission, or any
Governmental Authority succeeding to any of its principal functions. 
  

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 “Secured Hedge Agreement” means any Swap Contract permitted under Article VII of the
Credit Agreement that is entered into by and between any Borrower or any Loan Party and any Hedge Bank. 
 “Secured Parties”
means, collectively, the Administrative Agent, the Collateral Agent, the Lenders, the Hedge Banks, the Supplemental Agents and each co-agent or sub-agent appointed by the Administrative Agent or Collateral Agent from time to time pursuant to
Section 9.02 of the Credit Agreement. 
 “Security Agreement Supplement” means an instrument in the form of Exhibit I
hereto. 
 “Security Interest” has the meaning assigned to such term in Section 3.01(a). 
 “Special Purpose Receivables Subsidiary” shall mean a direct or indirect Subsidiary of a Covenant Party established in connection with a
Permitted Receivables Financing for the acquisition of Receivables Assets or interests therein, and which is organized in a manner intended to reduce the likelihood that it would be substantively consolidated with any Covenant Party or any of the
Subsidiaries (other than Special Purpose Receivables Subsidiaries) in the event such Covenant Party or any such Subsidiary becomes subject to a proceeding under a Debtor Relief Law. 
 “Subsidiary” of a Person means a corporation, partnership, joint venture, limited liability company or other business entity of which
(i) a majority of the shares of securities or other interests having ordinary voting power for the election of directors or other governing body (other than securities or interests having such power only by reason of the happening of a
contingency) are at the time beneficially owned, (ii) more than half of the issued share capital is at the time beneficially owned or (iii) the management of which is otherwise controlled, directly or indirectly, through one or more
intermediaries, or both, by such Person. Unless otherwise specified, all references herein to a “Subsidiary” or to “Subsidiaries” shall refer to a Subsidiary or Subsidiaries of NHF. 
 “Supplemental Agent” has the meaning specified in Section 9.13(a) of the Credit Agreement and “Supplemental
Agents” shall have the corresponding meaning. 
 “Swap Contract” means (a) any and all rate swap transactions,
basis swaps, credit derivative transactions, forward rate transactions, commodity swaps, commodity options, forward commodity contracts, equity or equity index swaps or options, bond or bond price or bond index swaps or options or forward bond or
forward bond price or forward bond index transactions, interest rate options, forward foreign exchange transactions, cap transactions, floor transactions, collar transactions, currency swap transactions, cross-currency rate swap transactions,
currency options, spot contracts, or any other similar transactions or any combination of any of the foregoing (including any options to enter into any of the foregoing), whether or not any such transaction is governed by or subject to any master
agreement, and (b) any and all transactions of any kind, and the related confirmations, which are subject to the terms and conditions of, or governed by, any form of master agreement published by the International Swaps and Derivatives
Association, Inc., any International Foreign Exchange Master Agreement, or any 

  

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other master agreement (any such master agreement, together with any related schedules, a “Master Agreement”), including any such
obligations or liabilities under any Master Agreement. 
 “Swap Termination Value” means, in respect of any one or more Swap
Contracts, after taking into account the effect of any legally enforceable netting agreement relating to such Swap Contracts, (a) for any date on or after the date such Swap Contracts have been closed out and termination value(s) determined in
accordance therewith, such termination value(s), and (b) for any date prior to the date referenced in clause (a), the amount(s) determined as the mark-to-market value(s) for such Swap Contracts, as determined based upon one or more mid-market
or other readily available quotations provided by any recognized dealer in such Swap Contracts (which may include a Lender or any Affiliate of a Lender). 
 “Test Period” has the meaning assigned to such term in the Credit Agreement. 
 “Third Party Pledgor” means VNU International B.V., a private company organized under the laws of The Netherlands, having its corporate seat in Haarlem, The Netherlands. 
 “Treasury Services Agreement” means any agreement between any Loan Party and any Hedge Bank relating to treasury, depository, and cash
management services or automated clearinghouse transfer of funds. 
 “Uniform Commercial Code” or “UCC”
means the Uniform Commercial Code as the same may from time to time be in effect in the State of New York or the Uniform Commercial Code (or similar code or statute) of another jurisdiction, to the extent it may be required to apply to any item or
items of Collateral. 
 “Unrestricted Subsidiary” means (i) each Subsidiary of a Covenant Party listed on Schedule
1.01B to the Existing Credit Agreement as of the Closing Date (in the case of each of NetRatings, Inc. and BuzzMetrics, Inc., from the Closing Date through the date on which they were redesignated as Restricted Subsidiaries) and (ii) any
Subsidiary of a Covenant Party designated by the board of directors of Nielsen as an Unrestricted Subsidiary pursuant to Section 6.14 of the Credit Agreement and each applicable Permitted Debt Offering Agreement subsequent to the Closing Date.

 “U.S. Borrower” has the meaning assigned to such term in the preliminary statement of this Agreement. 
 SECTION 1.03. Amendment and Restatement. This Agreement amends and restates the Original Security Agreement. The Obligations of the Grantors under
the Original Security Agreement and the grant of security interest in the Collateral by the Grantors under the Original Security Agreement shall continue under this Agreement, and shall not in any event be terminated, extinguished or annulled, but
shall hereafter be governed by this Agreement. All references to the Original Security Agreement in any Loan Document (other than this Agreement) or other document or instrument delivered in connection therewith shall be deemed to refer to this
Agreement and the provisions hereof. It is understood and agreed that the Original Security Agreement is being amended and restated by entry into this Agreement on the date hereof. 
  

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 ARTICLE II 
 Pledge of Securities 
 SECTION 2.01. Pledge. As security for the payment or
performance, as the case may be, in full of the First Lien Obligations, including the Guarantees, each Grantor hereby assigns and pledges to the Collateral Agent, its successors and assigns, for the benefit of the First Lien Secured Parties, and
hereby grants to the Collateral Agent, its successors and assigns, for the benefit of the First Lien Secured Parties and confirms its continuing prior grant to the Collateral Agent for the benefit of the Secured Parties of, a security interest in,
all of such Grantor’s right, title and interest in, to and under (i) all Equity Interests held by it and listed on Schedule I and any other Equity Interests obtained in the future by such Grantor and the certificates representing all such
Equity Interests (the “Pledged Equity”); provided that the Pledged Equity shall not include (A) more than 65% of the issued and outstanding voting Equity Interests of any Foreign Subsidiary of a Domestic Subsidiary,
(B) Equity Interests of any Subsidiary of a Foreign Subsidiary, (C) Equity Interests of any Subsidiary acquired pursuant to a Permitted Acquisition financed with Indebtedness incurred pursuant to Section 7.03(t) of the Credit
Agreement if and so long as the terms of such Indebtedness prohibit the creation of a Lien in favor of the Collateral Agent for the benefit of the First Lien Secured Parties on such Equity Interests, (D) Equity Interests of any Person that is
not a direct or indirect, wholly owned Subsidiary of Nielsen, to the extent such pledge is prohibited by law or contract, (E) Equity Interests of any Subsidiary with respect to which the Administrative Agent determines (with an acknowledgement
to the U.S. Borrower) that the costs or other consequences (including adverse tax consequences) of providing a pledge of its Equity Interests is excessive in view of the benefits to be obtained by the Lenders, (F) any Equity Interests to the
extent that, as of the Closing Date, and for so long as, such a pledge of such Equity Interests would violate law, or, with respect to Equity Interests of a Foreign Subsidiary, a contractual obligation binding on or relating to such Equity
Interests, and (G) any Equity Interests held by the Third Party Pledgor at any time other than Equity Interests in TNC (US) Holdings, Inc. and ACN Holdings, Inc., (ii) (A) the debt securities owned by it and listed opposite the name
of such Grantor on Schedule I, (B) any debt securities obtained in the future by such Grantor and (C) the promissory notes and any other instruments evidencing such debt securities (the “Pledged Debt”); (iii) all
other property that may be delivered to and held by the Collateral Agent pursuant to the terms of this Section 2.01; (iv) subject to Section 2.06, all payments of principal or interest, dividends, cash, instruments and other property
from time to time received, receivable or otherwise distributed in respect of, in exchange for or upon the conversion of, and all other Proceeds received in respect of, the securities referred to in clauses (i) and (ii) above;
(v) subject to Section 2.06, all rights and privileges of such Grantor with respect to the securities and other property referred to in clauses (i), (ii), (iii) and (iv) above; and (vi) all Proceeds of any of the
foregoing (the items referred to in clauses (i) through (vi) above being collectively referred to as the “Pledged Collateral”). 
 TO HAVE AND TO HOLD the Pledged Collateral, together with all right, title, interest, powers, privileges and preferences pertaining or incidental thereto, unto the Collateral Agent, its successors and assigns, for the
benefit of the First Lien Secured Parties, forever; subject, however, to the terms, covenants and conditions hereinafter set forth. 
  

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 SECTION 2.02. Delivery of the Pledged Collateral. (a) Each Grantor agrees promptly to deliver
or cause to be delivered to the Collateral Agent, for the benefit of the First Lien Secured Parties, any and all Pledged Securities (other than any uncertificated securities, but only for so long as such securities remain uncertificated) to the
extent such Pledged Securities, in the case of promissory notes or other instruments evidencing Indebtedness, are required to be delivered pursuant to paragraph (b) of this Section 2.02. 
 (b) Each Grantor will cause any Indebtedness for borrowed money having an aggregate principal amount in excess of $10,000,000 owed to such Grantor by any
Person to be evidenced by a duly executed promissory note that is pledged and delivered to the Collateral Agent, for the benefit of the First Lien Secured Parties, pursuant to the terms hereof. 
 (c) Upon delivery to the Collateral Agent, (i) any Pledged Securities shall be accompanied by stock powers duly executed in blank or other
instruments of transfer reasonably satisfactory to the Collateral Agent and by such other instruments and documents as the Collateral Agent may reasonably request and (ii) all other property comprising part of the Pledged Collateral shall be
accompanied by proper instruments of assignment duly executed by the applicable Grantor and such other instruments or documents as the Collateral Agent may reasonably request. Each delivery of Pledged Securities shall be accompanied by a schedule
describing the securities, which schedule shall be attached hereto as Schedule I and made a part hereof; provided that failure to attach any such schedule hereto shall not affect the validity of such pledge of such Pledged Securities. Each
schedule so delivered shall supplement any prior schedules so delivered. 
 SECTION 2.03. Representations, Warranties and Covenants.
The U.S. Borrower represents and warrants, as to itself and the other Grantors, to and with the Collateral Agent, for the benefit of the First Lien Secured Parties, that: 
 (a) Schedule I correctly sets forth the percentage of the issued and outstanding units of each class of the Equity Interests of the issuer
thereof represented by the Pledged Equity and includes all material Equity Interests, debt securities and promissory notes required to be pledged hereunder pursuant to the Credit Agreement and each Permitted Debt Offering Agreement; 
 (b) the Pledged Equity and Pledged Debt (solely with respect to Pledged Equity and Pledged Debt issued by a Person other than VNUHF or a
Subsidiary of VNUHF, to the best of the U.S. Borrower’s knowledge) have been duly and validly authorized and issued by the issuers thereof and (i) in the case of Pledged Equity, are fully paid and nonassessable and (ii) in the case of
Pledged Debt (solely with respect to Pledged Debt issued by a Person other than VNUHF or a Subsidiary of VNUHF, to the best of the U.S. Borrower’s knowledge), are legal, valid and binding obligations of the issuers thereof; 
 (c) except for the security interests granted hereunder, each of the Grantors (i) is and, subject to any transfers made in compliance
with the Credit Agreement and 

  

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each Permitted Debt Offering Agreement, will continue to be the direct owner, beneficially and of record, of the Pledged Securities indicated on Schedule I
as owned by such Grantors, (ii) holds the same free and clear of all Liens, other than (A) Liens created by the Collateral Documents and (B) Liens expressly permitted pursuant to Section 7.01 of the Credit Agreement and expressly
permitted pursuant to each Permitted Debt Offering Agreement, (iii) will make no assignment, pledge, hypothecation or transfer of, or create or permit to exist any security interest in or other Lien on, the Pledged Collateral, other than
(A) Liens created by the Collateral Documents and (B) Liens expressly permitted pursuant to Section 7.01 of the Credit Agreement and expressly permitted pursuant to each Permitted Debt Offering Agreement, and (iv) will defend its
title or interest thereto or therein against any and all Liens (other than the Liens permitted pursuant to this Section 2.03(c)), however arising, of all Persons whomsoever; 
 (d) except for restrictions and limitations imposed by the Loan Documents or securities laws generally or laws, rules or regulations
governing the pledge of Equity Interests of Foreign Subsidiaries, the Pledged Collateral is and will continue to be freely transferable and assignable, and none of the Pledged Collateral is or will be subject to any option, right of first refusal,
shareholders agreement, charter or by-law provisions or contractual restriction of any nature that might prohibit, impair, delay or otherwise affect in any manner material and adverse to the First Lien Secured Parties the pledge of such Pledged
Collateral hereunder, the sale or disposition thereof pursuant hereto or the exercise by the Collateral Agent of rights and remedies hereunder; 
 (e) each of the Grantors has the power and authority to pledge the Pledged Collateral pledged by it hereunder in the manner hereby done or contemplated; 
 (f) no consent or approval of any Governmental Authority, any securities exchange or any other Person was or is necessary to the validity
of the pledge effected hereby (other than such as have been obtained and are in full force and effect and other than with respect to any laws, rules or regulations governing the pledge of Equity Interests of Foreign Subsidiaries); 
 (g) by virtue of the execution and delivery by the Grantors of this Agreement, when any Pledged Securities (other than Equity Interests of
any Foreign Subsidiary) are delivered to the Collateral Agent in accordance with this Agreement, the Collateral Agent will obtain a legal, valid and perfected lien upon and security interest in such Pledged Securities as security for the payment and
performance of the First Lien Obligations; and 
 (h) the pledge effected hereby is effective to vest in the Collateral Agent,
for the benefit of the First Lien Secured Parties, the rights of the Collateral Agent in the Pledged Collateral as set forth herein. 
 SECTION 2.04. Certification of Limited Liability Company and Limited Partnership Interests. (a) Each interest in any limited liability company or limited partnership controlled by any Grantor, pledged under Section 2.01 and
represented by a certificate, shall be a “security” within the meaning of Article 8 of the New York UCC and shall be governed by Article 8 of the New York UCC, and each such interest shall at all times hereafter be represented by
a certificate. 
  

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 (b) Each interest in any limited liability company or limited partnership controlled by any Grantor,
pledged under Section 2.01 and not represented by a certificate shall not be a “security” within the meaning of Article 8 of the New York UCC and shall not be governed by Article 8 of the New York UCC, and the Grantors shall at
no time elect to treat any such interest as a “security” within the meaning of Article 8 of the New York UCC or issue any certificate representing such interest, unless the applicable Grantor provides prior written notification to the
Administrative Agent of such election and immediately delivers any such certificate to the Administrative Agent pursuant to the terms hereof. 
 SECTION 2.05. Registration in Nominee Name; Denominations. If an Event of Default shall occur and be continuing and the Collateral Agent shall give the U.S. Borrower notice of its intent to exercise such rights, (a) the
Collateral Agent, on behalf of the First Lien Secured Parties, shall have the right (in its sole and absolute discretion) to hold the Pledged Securities in its own name as pledgee, the name of its nominee (as pledgee or as sub-agent) or the name of
the applicable Grantor, endorsed or assigned in blank or in favor of the Collateral Agent and each Grantor will promptly give to the Collateral Agent copies of any notices or other communications received by it with respect to Pledged Securities
registered in the name of such Grantor and (b) the Collateral Agent shall have the right to exchange the certificates representing Pledged Securities for certificates of smaller or larger denominations for any purpose consistent with this
Agreement. 
 SECTION 2.06. Voting Rights; Dividends and Interest. (a) Unless and until an Event of Default shall have occurred
and be continuing and the Collateral Agent shall have notified the U.S. Borrower that the rights of the Grantors under this Section 2.06 are being suspended: 
 (i) Each Grantor shall be entitled to exercise any and all voting and/or other consensual rights and powers inuring to an owner of Pledged
Securities or any part thereof for any purpose consistent with the terms of this Agreement, the Credit Agreement, the other Loan Documents and each Permitted Debt Offering Agreement; provided that such rights and powers shall not be exercised
in any manner that could materially and adversely affect the rights inuring to a holder of any Pledged Securities or the rights and remedies of any of the Collateral Agent or the other First Lien Secured Parties under this Agreement, the Credit
Agreement, any other Loan Document or any Permitted Debt Offering Agreement or the ability of the First Lien Secured Parties to exercise the same. 
 (ii) The Collateral Agent shall execute and deliver to each Grantor, or cause to be executed and delivered to such Grantor, all such proxies, powers of attorney and other instruments as such Grantor may reasonably
request for the purpose of enabling such Grantor to exercise the voting and/or consensual rights and powers it is entitled to exercise pursuant to subparagraph (i) above. 
 (iii) Each Grantor shall be entitled to receive and retain any and all dividends, interest, principal and other distributions paid on or
distributed in respect of the Pledged 

  

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Securities to the extent and only to the extent that such dividends, interest, principal and other distributions are permitted by, and otherwise paid or
distributed in accordance with, the terms and conditions of the Credit Agreement, the other Loan Documents, each Permitted Debt Offering Agreement and applicable Laws; provided that any noncash dividends, interest, principal or other
distributions that would constitute Pledged Equity or Pledged Debt, whether resulting from a subdivision, combination or reclassification of the outstanding Equity Interests of the issuer of any Pledged Securities or received in exchange for Pledged
Securities or any part thereof, or in redemption thereof, or as a result of any merger, consolidation, acquisition or other exchange of assets to which such issuer may be a party or otherwise, shall be and become part of the Pledged Collateral, and,
if received by any Grantor, shall not be commingled by such Grantor with any of its other funds or property but shall be held separate and apart therefrom, shall be held in trust for the benefit of the Collateral Agent and the First Lien Secured
Parties and shall be forthwith delivered to the Collateral Agent in the same form as so received (with any necessary endorsement reasonably requested by the Collateral Agent). 
 (b) Upon the occurrence and during the continuance of an Event of Default, after the Collateral Agent shall have notified the U.S. Borrower of the
suspension of the rights of the Grantors under paragraph (a)(iii) of this Section 2.06, then all rights of any Grantor to dividends, interest, principal or other distributions that such Grantor is authorized to receive pursuant to
paragraph (a)(iii) of this Section 2.06 shall cease, and all such rights shall thereupon become vested in the Collateral Agent, which shall have the sole and exclusive right and authority to receive and retain such dividends, interest,
principal or other distributions. All dividends, interest, principal or other distributions received by any Grantor contrary to the provisions of this Section 2.06 shall be held in trust for the benefit of the Collateral Agent, shall be
segregated from other property or funds of such Grantor and shall be forthwith delivered to the Collateral Agent upon demand in the same form as so received (with any necessary endorsement reasonably requested by the Collateral Agent). Any and all
money and other property paid over to or received by the Collateral Agent pursuant to the provisions of this paragraph (b) shall be retained by the Collateral Agent in an account to be established by the Collateral Agent upon receipt of such
money or other property and shall be applied in accordance with the provisions of Section 4.02. After all Events of Default have been cured or waived, the Collateral Agent shall promptly repay to each Grantor (without interest) all dividends,
interest, principal or other distributions that such Grantor would otherwise be permitted to retain pursuant to the terms of paragraph (a)(iii) of this Section 2.06 and that remain in such account. 
 (c) Upon the occurrence and during the continuance of an Event of Default, after the Collateral Agent shall have notified the U.S. Borrower of the
suspension of the rights of the Grantors under paragraph (a)(i) of this Section 2.06, then all rights of any Grantor to exercise the voting and consensual rights and powers it is entitled to exercise pursuant to paragraph (a)(i) of this
Section 2.06, and the obligations of the Collateral Agent under paragraph (a)(ii) of this Section 2.06, shall cease, and all such rights shall thereupon become vested in the Collateral Agent, which shall have the sole and exclusive
right and authority to exercise such voting and consensual rights and powers; provided that, unless otherwise directed by the Required Lenders under the Credit Agreement or the then Applicable First Lien Representative, the Collateral Agent
shall have the right from time to time following and during the continuance of an Event of 

  

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Default to permit the Grantors to exercise such rights. After all Events of Default have been cured or waived, each Grantor shall have the exclusive right to
exercise the voting and/or consensual rights and powers that such Grantor would otherwise be entitled to exercise pursuant to the terms of paragraph (a)(i) above. 
 (d) Any notice given by the Collateral Agent to the U.S. Borrower suspending the rights of the Grantors under paragraph (a) of this Section 2.06 (i) shall be given in writing, (ii) may be given
with respect to one or more of the Grantors at the same or different times and (iii) may suspend the rights of the Grantors under paragraph (a)(i) or paragraph (a)(iii) in part without suspending all such rights (as specified by the Collateral
Agent in its sole and absolute discretion) and without waiving or otherwise affecting the Collateral Agent’s rights to give additional notices from time to time suspending other rights so long as an Event of Default has occurred and is
continuing. 
 ARTICLE III  
 Security Interests in Personal Property 
 SECTION 3.01. Security Interest. (a) As security for the
payment or performance, as the case may be, in full of the First Lien Obligations, including the Guarantees, each Grantor hereby assigns and pledges to the Collateral Agent, its successors and assigns, for the benefit of the First Lien Secured
Parties, and hereby grants to the Collateral Agent, its successors and assigns, for the benefit of the First Lien Secured Parties, and confirms its continuing prior grant to the Collateral Agent for the benefit of the Secured Parties of, a security
interest (the “Security Interest”) in, all right, title or interest in or to any and all of the following assets and properties now owned or at any time hereafter acquired by such Grantor or in which such Grantor now has or at any
time in the future may acquire any right, title or interest (collectively, the “Article 9 Collateral”): 
 (i) all Accounts; 
 (ii) all Chattel Paper; 
 (iii) all Documents; 
 (iv) all Equipment; 
 (v) all General Intangibles; 
 (vi) all Instruments; 
 (vii) all Inventory; 
 (viii) all Investment Property; 
 (ix) all books and records pertaining to the Article 9 Collateral; 
 (x) all Money and Deposit Accounts; and 
  

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 (xi) to the extent not otherwise included, all Proceeds and products of any and all of
the foregoing and all Supporting Obligations, collateral security and guarantees given by any Person with respect to any of the foregoing; 
 provided, that notwithstanding anything to the contrary in this Agreement, this Agreement shall not constitute a grant of a security interest in (and the term “Collateral” shall not include) (A) any vehicle covered by
a certificate of title or ownership, (B) any Equity Interest excluded from the pledge made pursuant to Article II hereunder pursuant to clauses (A) through (G) of Section 2.01, (C) any asset with respect to which the
Administrative Agent determines (with an acknowledgement to the U.S. Borrower) that the costs or other consequences (including adverse tax consequences) of providing a security interest in such asset is excessive in view of the benefits to be
obtained by the Lenders, (D) any Equipment owned by any Grantor that is subject to a purchase money lien or a Capitalized Lease permitted by the Credit Agreement if the contract or other agreement in which such Encumbrance is granted (or the
documentation providing for such Capitalized Lease) prohibits or requires the consent of any person other than the U.S. Borrower or any Subsidiary as a condition to the creation of any other security interest on such Equipment, (E) any assets
with respect to which a security interest is not required to be granted under Section 6.11 of the Credit Agreement by reason of the second sentence of Section 6.11(b) or of Section 6.11(d) of the Credit Agreement or (F) any
General Intangible, Investment Property or rights of a Grantor arising under any contract, lease, instrument, license or other document if (but only to the extent that) the grant of a security interest therein would (x) constitute a violation
of a valid and enforceable restriction in respect of such General Intangible, Investment Property or other such rights in favor of a third party or under any law, regulation, permit, order or decree of any Governmental Authority, unless and until
all required consents shall have been obtained (for the avoidance of doubt, the restrictions described herein shall not include negative pledges or similar undertakings in favor of a lender or other financial counterparty) or (y) expressly give
any other party in respect of any such contract, lease, instrument, license or other document, the right to terminate its obligations thereunder, provided, however, that the limitation set forth in clause (F) above shall not
affect, limit, restrict or impair the grant by a Grantor of a security interest pursuant to this Agreement in any such Collateral to the extent that an otherwise applicable prohibition or restriction on such grant is rendered ineffective by any
applicable law, including the UCC. Each Grantor shall, if requested to do so by the Administrative Agent, the Collateral Agent or any Applicable First Lien Representative, use commercially reasonable efforts to obtain any such required consent that
is reasonably obtainable with respect to Collateral which the Administrative Agent or the Collateral Agent or the Applicable First Lien Representative reasonably determines to be material. 
 (b) Each Grantor hereby irrevocably authorizes the Collateral Agent for the benefit of the First Lien Secured Parties at any time and from time to time
to file in any relevant jurisdiction any initial financing statements (including fixture filings) with respect to the Article 9 Collateral or any part thereof and amendments thereto that (i) indicate the Collateral as all assets of such
Grantor or words of similar effect as being of an equal or lesser scope or with greater detail, and (ii) contain the information required by Article 9 of the Uniform Commercial Code or the analogous legislation of each applicable jurisdiction
for the filing of any financing statement or amendment, including (A) whether such Grantor is an organization, the type of organization and any organizational identification number issued to such Grantor and (B) in the 

  

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case of a financing statement filed as a fixture filing, a sufficient description of the real property to which such Article 9 Collateral relates. Each
Grantor agrees to provide such information to the Collateral Agent promptly upon request. 
 (c) The Security Interest is granted as security
only and shall not subject the Collateral Agent or any other First Lien Secured Party to, or in any way alter or modify, any obligation or liability of any Grantor with respect to or arising out of the Article 9 Collateral. 
 (d) Notwithstanding anything to the contrary in Article II or Article III, the term “Pledged Equity,” “Pledged Collateral” or
“Collateral”, as it refers to such Collateral securing Permitted Debt Offering Obligations for which the applicable Permitted Debt Offering Agreement specifies such obligations will be subject to this paragraph or whose Authorized
Representative otherwise elects to be subject to this paragraph, shall not include any Equity Interests and other securities of a Subsidiary of the Company to the extent that the pledge of such Equity Interests and other securities would result in
Nielsen or the Company being required to file separate financial statements of such Subsidiary with the SEC, but only to the extent necessary to not be subject to such requirement and only for so long as such requirement is in existence and only
with respect to the relevant Permitted Debt Offering Obligations affected; provided that neither Nielsen nor any Subsidiary shall take any action in the form of a reorganization, merger or other restructuring a principal purpose of which is to
provide for the release of the Lien on any Equity Interests pursuant to this clause (d). In addition, in the event that Rule 3-16 of Regulation S-X under the Securities Act of 1933, as amended (“Rule 3-16”) is amended, modified or
interpreted by the SEC to require (or is replaced with another rule or regulation, or any other law, rule or regulation is adopted, which would require) the filing with the SEC (or any other Governmental Authority) of separate financial statements
of any Subsidiary of the Company due to the fact that such Subsidiary’s Equity Interests secures the Permitted Debt Offering Obligations affected thereby, then the Equity Interests of such Subsidiary will automatically be deemed not to be part
of the Collateral securing the relevant Permitted Debt Offering Obligations affected thereby but only to the extent necessary to not be subject to such requirement and only for so long as required to not be subject to such requirement. In such
event, this Agreement may be amended or modified, without the consent of any First Lien Secured Party, to the extent necessary to release the First Lien Security Interests in favor of the Collateral Agent on the shares of Equity Interests that are
so deemed to no longer constitute part of the Collateral for the relevant Permitted Debt Offering Obligations only. In the event that Rule 3-16 is amended, modified or interpreted by the SEC to permit (or is replaced with another rule or regulation,
or any other law, rule or regulation is adopted, which would permit) such Subsidiary’s Equity Interests to secure the Permitted Debt Offering Obligations in excess of the amount then pledged without the filing with the SEC (or any other
Governmental Authority) of separate financial statements of such Subsidiary, then the Equity Interests of such Subsidiary will automatically be deemed to be a part of the Collateral for the relevant Permitted Debt Offering Obligations. For the
avoidance of doubt and notwithstanding anything to the contrary in this Agreement, nothing in this clause (d) shall limit the pledge of such Equity Interests and other securities from securing the Obligations and the Initial Permitted Debt
Offering Obligations at all times or from securing any Permitted Debt Offering Obligations that are not in respect of securities subject to regulation by the SEC for which the applicable Permitted Debt Offering Agreement specifies, or whose
Authorized Representative elects to be subject to this paragraph. 
  

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 SECTION 3.02. Representations and Warranties. The U.S. Borrower represents and warrants, as to
itself and the other Grantors, to the Collateral Agent and the First Lien Secured Parties that: 
 (a) Each Grantor has good
and valid rights in and title to the Article 9 Collateral with respect to which it has purported to grant a Security Interest hereunder and has full power and authority to grant to the Collateral Agent the Security Interest in such
Article 9 Collateral pursuant hereto and to execute, deliver and perform its obligations in accordance with the terms of this Agreement, without the consent or approval of any other Person other than any consent or approval that has been
obtained. 
 (b) The Perfection Certificate has been duly prepared, completed and executed and the information set forth
therein, including the exact legal name of each Grantor, is correct and complete in all material respects as of the Closing Date and has been updated accurately in accordance with the terms hereof through the Amendment Effective Date. The Uniform
Commercial Code financing statements (including fixture filings, as applicable) or other appropriate filings, recordings or registrations prepared by the Collateral Agent based upon the information provided to the Collateral Agent in the Perfection
Certificate for filing in each governmental, municipal or other office specified in the Perfection Certificate, are all the filings, recordings and registrations that are necessary to establish a legal, valid and perfected security interest in favor
of the Collateral Agent (for the benefit of the First Lien Secured Parties) in respect of all Article 9 Collateral in which the Security Interest may be perfected by filing, recording or registration in the United States (or any political
subdivision thereof) and its territories and possessions, and no further or subsequent filing, refiling, recording, rerecording, registration or reregistration is necessary in any such jurisdiction, except as provided under applicable law with
respect to the filing of continuation statements. 
 (c) The Security Interest constitutes (i) a legal and valid security
interest in all the Article 9 Collateral securing the payment and performance of the First Lien Obligations and (ii) subject to the filings described in Section 3.02(b), a perfected security interest in all Article 9 Collateral
in which a security interest may be perfected by filing, recording or registering a financing statement or analogous document in the United States (or any political subdivision thereof) and its territories and possessions pursuant to the Uniform
Commercial Code. The Security Interest is and shall be prior to any other Lien on any of the Article 9 Collateral, other than Liens expressly permitted pursuant to Section 7.01 of the Credit Agreement and under each Permitted Debt Offering
Agreement. 
 (d) The Article 9 Collateral is owned by the Grantors free and clear of any Lien, except for Liens
expressly permitted pursuant to Section 7.01 of the Credit Agreement and under each Permitted Debt Offering Agreement. None of the Grantors has filed or consented to the filing of (i) any financing statement or analogous document under the
Uniform Commercial Code or any other applicable laws covering any Article 9 Collateral or (ii) any assignment in which any Grantor assigns any Article 9 Collateral or any security agreement or similar instrument covering any
Article 9 Collateral with any foreign governmental, municipal or other office, which financing statement or analogous document, 

  

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assignment, security agreement or similar instrument is still in effect, except, in each case, for Liens expressly permitted pursuant to Section 7.01 of
the Credit Agreement and under each Permitted Debt Offering Agreement. 
 SECTION 3.03. Covenants. (a) The U.S. Borrower agrees
promptly to notify the Collateral Agent in writing of any change (i) in legal name of any Grantor, (ii) in the identity or type of organization or corporate structure of any Grantor, or (iii) in the jurisdiction of organization of any
Grantor. 
 (b) Each Grantor shall, at its own expense, take any and all commercially reasonable actions necessary to defend title to the
Article 9 Collateral against all Persons and to defend the Security Interest of the Collateral Agent in the Article 9 Collateral and the priority thereof against any Lien not expressly permitted pursuant to Section 7.01 of the Credit
Agreement and under each Permitted Debt Offering Agreement. 
 (c) The U.S. Borrower agrees, on its own behalf and on behalf of each other
Grantor, at its own expense, to execute, acknowledge, deliver and cause to be duly filed all such further instruments and documents and take all such actions as the Collateral Agent may from time to time reasonably request to better assure,
preserve, protect and perfect the Security Interest and the rights and remedies created hereby, including the payment of any fees and taxes required in connection with the execution and delivery of this Agreement, the granting of the Security
Interest and the filing of any financing statements (including fixture filings) or other documents in connection herewith or therewith. 
 (d) At its option, the Collateral Agent may discharge past due taxes, assessments, charges, fees, Liens, security interests or other encumbrances at any time levied or placed on the Article 9 Collateral and not permitted pursuant to
Section 7.01 of the Credit Agreement and under each Permitted Debt Offering Agreement, and may pay for the maintenance and preservation of the Article 9 Collateral to the extent any Grantor fails to do so as required by the Credit
Agreement, this Agreement or any Permitted Debt Offering Agreement and within a reasonable period of time after the Collateral Agent has requested that it do so, and each Grantor jointly and severally agrees to reimburse the Collateral Agent within
10 days after demand for any payment made or any reasonable expense incurred by the Collateral Agent pursuant to the foregoing authorization. Nothing in this paragraph shall be interpreted as excusing any Grantor from the performance of, or
imposing any obligation on the Collateral Agent or any First Lien Secured Party to cure or perform, any covenants or other promises of any Grantor with respect to taxes, assessments, charges, fees, Liens, security interests or other encumbrances and
maintenance as set forth herein, in the other Loan Documents and in each Permitted Debt Offering Agreement. 
 (e) Each Grantor (rather than
the Collateral Agent or any First Lien Secured Party) shall remain liable (as between itself and any relevant counterparty) to observe and perform all the conditions and obligations to be observed and performed by it under each contract, agreement
or instrument relating to the Article 9 Collateral, all in accordance with the terms and conditions thereof, and each Grantor jointly and severally agrees to indemnify and hold harmless the Collateral Agent and the First Lien Secured Parties
from and against any and all liability for such performance. 
  

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 SECTION 3.04. Other Actions. In order to further insure the attachment, perfection and priority
of, and the ability of the Collateral Agent to enforce, the Security Interest, each Grantor agrees, in each case at such Grantor’s own expense, to take the following actions with respect to the following Article 9 Collateral: 

(a) Instruments. If any Grantor shall at any time hold or acquire any Instruments constituting Collateral and evidencing an
amount in excess of $10,000,000, such Grantor shall forthwith endorse, assign and deliver the same to the Collateral Agent for the benefit of the applicable First Lien Secured Parties, accompanied by such instruments of transfer or assignment duly
executed in blank as the Collateral Agent may from time to time reasonably request. 
 (b) Investment Property. Except
to the extent otherwise provided in Article II, if any Grantor shall at any time hold or acquire any certificated securities, such Grantor shall forthwith endorse, assign and deliver the same to the Collateral Agent for the benefit of the
applicable First Lien Secured Parties, accompanied by such instruments of transfer or assignment duly executed in blank as the Collateral Agent may from time to time reasonably request. If any securities now or hereafter acquired by any Grantor are
uncertificated and are issued to such Grantor or its nominee directly by the issuer thereof, upon the Collateral Agent’s request and following the occurrence of an Event of Default such Grantor shall promptly notify the Collateral Agent thereof
and, at the Collateral Agent’s reasonable request, pursuant to an agreement in form and substance reasonably satisfactory to the Collateral Agent, either (i) cause the issuer to agree to comply with instructions from the Collateral Agent
as to such securities, without further consent of any Grantor or such nominee, or (ii) arrange for the Collateral Agent to become the registered owner of the securities. If any securities, whether certificated or uncertificated, or other
investment property are held by any Grantor or its nominee through a securities intermediary or commodity intermediary, upon the Collateral Agent’s request following the occurrence of an Event of Default, such Grantor shall immediately notify
the Collateral Agent thereof and at the Collateral Agent’s request and option, pursuant to an agreement in form and substance reasonably satisfactory to the Collateral Agent shall either (i) cause such securities intermediary or (as the
case may be) commodity intermediary to agree to comply with entitlement orders or other instructions from the Collateral Agent to such securities intermediary as to such security entitlements, or (as the case may be) to apply any value distributed
on account of any commodity contract as directed by the Collateral Agent to such commodity intermediary, in each case without further consent of any Grantor or such nominee, or (ii) in the case of financial assets or other Investment Property
held through a securities intermediary, arrange for the Collateral Agent to become the entitlement holder with respect to such Investment Property, with the Grantor being permitted, only with the consent of the Collateral Agent, to exercise rights
to withdraw or otherwise deal with such Investment Property. The Collateral Agent agrees with each of the Grantors that the Collateral Agent shall not give any such entitlement orders or instructions or directions to any such issuer, securities
intermediary or commodity intermediary, and shall not withhold its consent to the exercise of any withdrawal or dealing rights by any Grantor, unless an Event of Default has occurred and is continuing. The provisions of this paragraph shall not
apply to any financial assets credited to a securities account for which the Collateral Agent is the securities intermediary. 
  

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 (c) Commercial Tort Claims. If any Grantor shall at any time hold or acquire a
Commercial Tort Claim in an amount reasonably estimated by such Grantor to exceed $10,000,000 and for which a complaint in a court of competent jurisdiction has been filed (or with respect to which such Grantor’s affirmative intent to file such
a complaint or to settle the claim absent court proceeding has been documented in writing to the obligor of such claim), the Grantor shall promptly notify the Collateral Agent thereof in a writing signed by such Grantor including a summary
description of such claim and grant to the Collateral Agent, for the benefit of the First Lien Secured Parties, in such writing a security interest therein and in the proceeds thereof, all upon the terms of this Agreement, with such writing to be in
form and substance reasonably satisfactory to the Collateral Agent. 
 ARTICLE IV  
 Remedies 
 SECTION 4.01.
Remedies Upon Default. Upon the occurrence and during the continuance of an Event of Default, it is agreed that the Collateral Agent shall have the right to exercise any and all rights afforded to a secured party with respect to the First
Lien Obligations under the Uniform Commercial Code or other applicable law and also may (i) require each Grantor to, and each Grantor agrees that it will at its expense and upon request of the Collateral Agent forthwith, assemble all or part of
the Collateral as directed by the Collateral Agent and make it available to the Collateral Agent at a place and time to be designated by the Collateral Agent that is reasonably convenient to both parties; (ii) occupy any premises owned or, to
the extent lawful and permitted, leased by any of the Grantors where the Collateral or any part thereof is assembled or located for a reasonable period in order to effectuate its rights and remedies hereunder or under law, without obligation to such
Grantor in respect of such occupation; provided that the Collateral Agent shall provide the applicable Grantor with notice thereof prior to or promptly after such occupancy; (iii) exercise any and all rights and remedies of any of the
Grantors under or in connection with the Collateral, or otherwise in respect of the Collateral; provided that the Collateral Agent shall provide the applicable Grantor with notice thereof prior to or promptly after such exercise; and
(iv) subject to the mandatory requirements of applicable law and the notice requirements described below, to sell or otherwise dispose of all or any part of the Collateral securing the First Lien Obligations at a public or private sale or at
any broker’s board or on any securities exchange, for cash, upon credit or for future delivery as the Collateral Agent shall deem appropriate. The Collateral Agent shall be authorized at any such sale of securities (if it deems it advisable to
do so) to restrict the prospective bidders or purchasers to Persons who will represent and agree that they are purchasing the Collateral for their own account for investment and not with a view to the distribution or sale thereof, and upon
consummation of any such sale the Collateral Agent shall have the right to assign, transfer and deliver to the purchaser or purchasers thereof the Collateral so sold. Each such purchaser at any sale of Collateral shall hold the property sold
absolutely, free from any claim or right on the part of any Grantor, and each Grantor hereby waives (to the extent permitted by law) all rights of redemption, stay and appraisal which such Grantor now has or may at any time in the future have under
any rule of law or statute now existing or hereafter enacted. 
  

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 The Collateral Agent shall give the applicable Grantors 10 days’ written notice (which each
Grantor agrees is reasonable notice within the meaning of Section 9-611 of the New York UCC or its equivalent in other jurisdictions) of the Collateral Agent’s intention to make any sale of Collateral. Such notice, in the case of a
public sale, shall state the time and place for such sale and, in the case of a sale at a broker’s board or on a securities exchange, shall state the board or exchange at which such sale is to be made and the day on which the Collateral, or
portion thereof, will first be offered for sale at such board or exchange. Any such public sale shall be held at such time or times within ordinary business hours and at such place or places as the Collateral Agent may fix and state in the notice
(if any) of such sale. At any such sale, the Collateral, or portion thereof, to be sold may be sold in one lot as an entirety or in separate parcels, as the Collateral Agent may (in its sole and absolute discretion) determine. The Collateral Agent
shall not be obligated to make any sale of any Collateral if it shall determine not to do so, regardless of the fact that notice of sale of such Collateral shall have been given. The Collateral Agent may, without notice or publication, adjourn any
public or private sale or cause the same to be adjourned from time to time by announcement at the time and place fixed for sale, and such sale may, without further notice, be made at the time and place to which the same was so adjourned. In case any
sale of all or any part of the Collateral is made on credit or for future delivery, the Collateral so sold may be retained by the Collateral Agent until the sale price is paid by the purchaser or purchasers thereof, but the Collateral Agent shall
not incur any liability in case any such purchaser or purchasers shall fail to take up and pay for the Collateral so sold and, in case of any such failure, such Collateral may be sold again upon like notice. At any public (or, to the extent
permitted by law, private) sale made pursuant to this Agreement, any First Lien Secured Party may bid for or purchase, free (to the extent permitted by law) from any right of redemption, stay, valuation or appraisal on the part of any Grantor (all
said rights being also hereby waived and released to the extent permitted by law), the Collateral or any part thereof offered for sale and may make payment on account thereof by using any claim then due and payable to such First Lien Secured Party
from any Grantor as a credit against the purchase price, and such First Lien Secured Party may, upon compliance with the terms of sale, hold, retain and dispose of such property without further accountability to any Grantor therefor. For purposes
hereof, a written agreement to purchase the Collateral or any portion thereof shall be treated as a sale thereof; the Collateral Agent shall be free to carry out such sale pursuant to such agreement and no Grantor shall be entitled to the return of
the Collateral or any portion thereof subject thereto, notwithstanding the fact that after the Collateral Agent shall have entered into such an agreement all Events of Default shall have been remedied and the First Lien Obligations paid in full. As
an alternative to exercising the power of sale herein conferred upon it, the Collateral Agent may proceed by a suit or suits at law or in equity to foreclose this Agreement and to sell the Collateral or any portion thereof pursuant to a judgment or
decree of a court or courts having competent jurisdiction or pursuant to a proceeding by a court-appointed receiver. Any sale pursuant to the provisions of this Section 4.01 shall be deemed to conform to the commercially reasonable standards as
provided in Section 9-610(b) of the New York UCC or its equivalent in other jurisdictions. 
  

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 Each Grantor irrevocably makes, constitutes and appoints the Collateral Agent (and all officers,
employees or agents designated by the Collateral Agent) as such Grantor’s true and lawful agent (and attorney-in-fact) during the continuance of an Event of Default and after notice to the U.S. Borrower of its intent to exercise such rights,
for the purpose of (i) making, settling and adjusting claims in respect of Article 9 Collateral under policies of insurance, endorsing the name of such Grantor on any check, draft, instrument or other item of payment for the proceeds of such
policies if insurance, (ii) making all determinations and decisions with respect thereto and (iii) obtaining or maintaining the policies of insurance required by Section 6.07 of the Credit Agreement or any equivalent provision of any
Permitted Debt Offering Agreement or to pay any premium in whole or in part relating thereto. All sums disbursed by the Collateral Agent in connection with this paragraph, including reasonable attorneys’ fees, court costs, expenses and other
charges relating thereto, shall be payable, within 10 days of demand, by the Grantors to the Collateral Agent and shall be First Lien Obligations secured hereby. 
 SECTION 4.02. Application of Proceeds. (a) The Collateral Agent shall apply the proceeds of any collection or sale of Collateral, including any Collateral consisting of cash, in the order provided for in
the Intercreditor Agreement. 
 The Collateral Agent shall have absolute discretion as to the time of application of any such proceeds,
moneys or balances in accordance with this Agreement. Upon any sale of Collateral by the Collateral Agent (including pursuant to a power of sale granted by statute or under a judicial proceeding), the receipt of the Collateral Agent or of the
officer making the sale shall be a sufficient discharge to the purchaser or purchasers of the Collateral so sold and such purchaser or purchasers shall not be obligated to see to the application of any part of the purchase money paid over to the
Collateral Agent or such officer or be answerable in any way for the misapplication thereof. 
 (b) In making the determination and
allocations required by this Section 4.02, the Collateral Agent may conclusively rely upon information supplied by the Administrative Agent as to the amounts of unpaid principal and interest and other amounts outstanding with respect to the
First Lien Obligations, and the Collateral Agent shall have no liability to any of the First Lien Secured Parties for actions taken in reliance on such information, provided that nothing in this sentence shall prevent any Grantor from
contesting any amounts claimed by any First Lien Secured Party in any information so supplied. All distributions made by the Collateral Agent pursuant to this Section 4.02 shall be (subject to any decree of any court of competent jurisdiction)
final (absent manifest error), and the Collateral Agent shall have no duty to inquire as to the application by the Administrative Agent of any amounts distributed to it. 
 ARTICLE V  
 Indemnity, Subrogation, Subordination and Certain Dutch Matters 

 SECTION 5.01. Indemnity. In addition to all such rights of indemnity and subrogation as the Grantors may have under applicable law
(but subject to Section 5.03), each Borrower agrees that, in the event any assets of any Grantor (other than a Borrower primarily liable for such obligation) shall be sold pursuant to this Agreement or any other Collateral Document to satisfy
in whole or in part an obligation owed to any First Lien Secured Party, the relevant Borrower shall indemnify such Grantor in an amount equal to the greater of the book value or the fair market value of the assets so sold. 
  

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 SECTION 5.02. Contribution and Subrogation. Each Grantor other than with respect to First Lien
Obligations for which such Grantor is primarily liable as a Borrower (a “Contributing Party”) agrees (subject to Section 5.03) that, in the event assets of any other Grantor other than such Borrower shall be sold pursuant to
any Collateral Document to satisfy any First Lien Obligation of such Borrower owed to any First Lien Secured Party and such other Grantor (the “Claiming Party”) shall not have been fully indemnified by such Borrower as provided in
Section 5.01, the Contributing Party shall indemnify the Claiming Party in an amount equal to the greater of the book value or the fair market value of such assets, in each case multiplied by a fraction of which the numerator shall be the net
worth of the Contributing Party on the Closing Date and the denominator shall be the aggregate net worth of all the Contributing Parties together with the net worth of the Claiming Party on the Closing Date (or, in the case of any Grantor becoming a
party to the Original Security Agreement or hereto pursuant to Section 6.14 thereof or hereof, the date of the Security Agreement Supplement hereto executed and delivered by such Grantor). Any Contributing Party making any payment to a Claiming
Party pursuant to this Section 5.02 shall be subrogated to the rights of such Claiming Party to the extent of such payment. 
 SECTION
5.03. Subordination. (a) Notwithstanding any provision of this Agreement to the contrary, all rights of the Grantors under Sections 5.01 and 5.02 and all other rights of indemnity, contribution or subrogation under applicable law or
otherwise shall be fully subordinated to the indefeasible payment in full in cash of the First Lien Obligations. No failure on the part of any Borrower or any Grantor to make the payments required by Sections 5.01 and 5.02 (or any other
payments required under applicable law or otherwise) shall in any respect limit the obligations and liabilities of any Grantor with respect to its obligations hereunder, and each Grantor shall remain liable for the full amount of the obligations of
such Grantor hereunder. 
 (b) Each Grantor hereby agrees that upon the occurrence and during the continuance of an Event of Default and
after notice from the Collateral Agent all Indebtedness owed to it by any Subsidiary shall be fully subordinated to the indefeasible payment in full in cash of the First Lien Obligations. 
 SECTION 5.04. Certain Dutch Matters. Any obligation, guarantee, undertaking or security granted or assumed by a Person incorporated or organized
under the laws of The Netherlands pursuant to this Agreement or any other Loan Document or Secured Credit Document (as defined in the Intercreditor Agreement) shall be deemed not to be undertaken or incurred by such Person to the extent that the
same would constitute unlawful financial assistance within the meaning of Section 2:207(c) or 2:98(c) of the Dutch Civil Code or any other applicable financial assistance rules under any relevant jurisdiction (the
“Prohibition”) and the provisions of this Agreement, the other Loan Documents and Secured Credit Documents (as defined in the Intercreditor Agreement) shall be construed accordingly. For the avoidance of doubt it is expressly
acknowledged that the relevant Persons incorporated under the laws of The Netherlands will continue to guarantee and secure all such obligations which, if included, do not constitute a violation of the Prohibition. 
  

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 ARTICLE VI  
 Miscellaneous 
 SECTION 6.01. Notices. All communications and notices hereunder shall
(except as otherwise expressly permitted herein) be in writing and given as provided in Section 10.02 of the Credit Agreement (whether or not then in effect) and all notices to any holder of obligations under any Permitted Debt Offering
Agreement, at its address set forth in the First Lien Secured Party Consent or the Intercreditor Agreement, as such address may be changed by written notice to the Collateral Agent and Nielsen. All communications and notices hereunder to any Grantor
other than the U.S. Borrower shall be given to it in care of the U.S. Borrower as provided in Section 10.02 of the Credit Agreement (whether or not then in effect) or, if the Credit Agreement is no longer outstanding, the equivalent provision
of each Permitted Debt Offering Agreement. Notwithstanding anything to the contrary herein or in any other document, the Collateral Agent shall not be required to give any notice, forward any document or initiate any communication to any First Lien
Secured Party unless expressly required to do so pursuant to the Credit Agreement or the Intercreditor Agreement. 
 SECTION 6.02.
Waivers; Amendment. (a) No failure or delay by any First Lien Secured Party in exercising any right or power hereunder or under any other Loan Document or Permitted Debt Offering Agreement shall operate as a waiver thereof, nor shall any
single or partial exercise of any such right or power, or any abandonment or discontinuance of steps to enforce such a right or power, preclude any other or further exercise thereof or the exercise of any other right or power. The rights and
remedies of the First Lien Secured Parties hereunder and under the other Loan Documents and Permitted Debt Offering Agreements are cumulative and are not exclusive of any rights or remedies that they would otherwise have. No waiver of any provision
of this Agreement or consent to any departure by any Loan Party therefrom shall in any event be effective unless the same shall be permitted by paragraph (b) of this Section 6.02, and then such waiver or consent shall be effective only in
the specific instance and for the purpose for which given. Without limiting the generality of the foregoing, the making of a Loan or issuance of a Letter of Credit shall not be construed as a waiver of any Default, regardless of whether any First
Lien Secured Party may have had notice or knowledge of such Default at the time. No notice or demand on any Loan Party in any case shall entitle any Loan Party to any other or further notice or demand in similar or other circumstances. 

(b) Neither this Agreement nor any provision hereof may be waived, amended or modified except pursuant to an agreement or agreements in writing
entered into by the Collateral Agent, the Loan Party or Loan Parties with respect to which such waiver, amendment or modification is to apply, and each other Authorized Representative to the extent required by (and in accordance with) the applicable
Permitted Debt Offering Agreement, subject to any consent required in accordance with Section 10.01 of the Credit Agreement, the equivalent provision of each Permitted Debt Offering Agreement, or as otherwise required by the Intercreditor
Agreement or another applicable intercreditor agreement. 
  

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 SECTION 6.03. Collateral Agent’s Fees and Expenses; Indemnification. 
 (a) The parties hereto agree that the Collateral Agent shall be entitled to reimbursement of its expenses incurred hereunder as provided in
Section 10.04 of the Credit Agreement (whether or not then in effect) and the equivalent provision of each Permitted Debt Offering Agreement. 
 (b) Without limitation of its indemnification obligations under the other Loan Documents, the U.S. Borrower agrees to indemnify the Collateral Agent and each Agent-Related Person, each Lender, each “Lender” under and as
defined in the Initial Permitted Debt Offering Agreement and (to the extent provided in the applicable Permitted Debt Offering Agreement with respect to such First Lien Secured Party) any other First Lien Secured Party and their
respective Affiliates, and directors, officers, employees, counsel, agents, trustees, investment advisors and attorneys-in-fact of each of the foregoing (collectively the “Indemnitees”) against, and hold each Indemnitee harmless
from, any and all losses, claims, damages, liabilities and related expenses, including the reasonable fees, charges and disbursements of any counsel for any Indemnitee, incurred by or asserted against any Indemnitee arising out of, in connection
with, or as a result of, the execution, delivery or performance of this Agreement or any claim, litigation, investigation or proceeding relating to any of the foregoing or any agreement or instrument contemplated hereby, or to the Collateral,
whether or not any Indemnitee is a party thereto; provided that such indemnity shall not, as to any Indemnitee, be available to the extent that such losses, claims, damages, liabilities or related expenses are determined by a court of
competent jurisdiction by final and nonappealable judgment to have resulted from the gross negligence or willful misconduct of such Indemnitee or of any Affiliate, director, officer, employee, counsel, agent or attorney-in-fact of such Indemnitee.

 (c) Any such amounts payable as provided hereunder shall be First Lien Obligations secured hereby and by the other Collateral Documents.
The provisions of this Section 6.03 shall remain operative and in full force and effect regardless of the termination of this Agreement, any other Loan Document or any Permitted Debt Offering Agreement, the consummation of the transactions
contemplated hereby, the repayment of any of the First Lien Obligations, the invalidity or unenforceability of any term or provision of this Agreement, any other Loan Document or any Permitted Debt Offering Agreement or any investigation made by or
on behalf of the Collateral Agent or any other First Lien Secured Party. All amounts due under this Section 6.03 shall be payable within 10 days of written demand therefor. 
 SECTION 6.04. Successors and Assigns. Whenever in this Agreement any of the parties hereto is referred to, such reference shall be deemed to
include the permitted successors and assigns of such party; and all covenants, promises and agreements by or on behalf of any Grantor or the Collateral Agent that are contained in this Agreement shall bind and inure to the benefit of their
respective successors and assigns. 
 SECTION 6.05. Survival of Agreement. All covenants, agreements, representations and warranties
made by the Loan Parties in the Loan Documents, each Permitted Debt Offering Agreement and in the certificates or other instruments prepared or delivered in connection with or pursuant to this Agreement, any other Loan Document or any Permitted Debt
Offering Agreement shall be considered to have been relied upon by the applicable First Lien Secured Parties and shall survive the execution and delivery of the Loan Documents, each Permitted Debt 
  

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Offering Agreement and the making of any Loans, issuance of any Letters of Credit, or other extensions of credit regardless of any investigation made by any
First Lien Secured Party or on its behalf and notwithstanding that any First Lien Secured Party may have had notice or knowledge of any Default or incorrect representation or warranty at the time any credit is extended under the Credit Agreement or
any Permitted Debt Offering Agreement, and shall continue in full force and effect as long as the principal of or any accrued interest on any Loan or note or other Indebtedness or any fee or any other amount payable under any Loan Document or any
Permitted Debt Offering Agreement is outstanding and unpaid or any Letter of Credit is outstanding and so long as the Commitments (as defined in the Credit Agreement) have not expired or terminated. 
 SECTION 6.06. Counterparts; Effectiveness; Several Agreement. This Agreement may be executed in counterparts, each of which shall constitute an
original but all of which when taken together shall constitute a single contract. Delivery of an executed signature page to this Agreement by facsimile transmission shall be as effective as delivery of a manually signed counterpart of this
Agreement. This Agreement shall become effective as to any Loan Party when a counterpart hereof executed on behalf of such Loan Party shall have been delivered to the Collateral Agent and a counterpart hereof shall have been executed on behalf of
the Collateral Agent, and thereafter shall be binding upon such Loan Party and the Collateral Agent and their respective permitted successors and assigns, and shall inure to the benefit of such Loan Party, the Collateral Agent and the other First
Lien Secured Parties and their respective successors and assigns, except that no Loan Party shall have the right to assign or transfer its rights or obligations hereunder or any interest herein or in the Collateral (and any such assignment or
transfer shall be void) except as expressly contemplated by this Agreement and the Credit Agreement and not prohibited by each Permitted Debt Offering Agreement. This Agreement shall be construed as a separate agreement with respect to each Loan
Party and may be amended, modified, supplemented, waived or released with respect to any Loan Party without the approval of any other Loan Party and without affecting the obligations of any other Loan Party hereunder. 
 SECTION 6.07. Severability. Any provision of this Agreement held to be invalid, illegal or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such invalidity, illegality or unenforceability without affecting the validity, legality and enforceability of the remaining provisions hereof; and the invalidity of a particular provision in a
particular jurisdiction shall not invalidate such provision in any other jurisdiction. The parties shall endeavor in good-faith negotiations to replace the invalid, illegal or unenforceable provisions with valid provisions the economic effect of
which comes as close as possible to that of the invalid, illegal or unenforceable provisions. 
 SECTION 6.08. Right of Set-Off. In
addition to any rights and remedies of the First Lien Secured Parties provided by Law and the Credit Agreement and the Permitted Debt Offering Agreements, upon the occurrence and during the continuance of any Event of Default, each First Lien
Secured Party and its Affiliates is authorized at any time and from time to time, without prior notice to the U.S. Borrower or any other Loan Party, any such notice being waived by the U.S. Borrower and each Loan Party to the fullest extent
permitted by applicable Law, to set off and apply any and all deposits (general or special, time or demand, provisional or final) at any time held by, and other Indebtedness at any time owing by, such First Lien Secured Party and its Affiliates to
or for the credit or the account of the respective Loan Parties against any and 

  

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all obligations owing to such First Lien Secured Party and its Affiliates hereunder, now or hereafter existing, irrespective of whether or not such First
Lien Secured Party or Affiliate shall have made demand under this Agreement and although such obligations may be contingent or unmatured or denominated in a currency different from that of the applicable deposit or Indebtedness. Each First Lien
Secured Party agrees promptly to notify the U.S. Borrower and the Collateral Agent after any such set off and application made by such First Lien Secured Party; provided, that the failure to give such notice shall not affect the validity of
such set-off and application. The rights of each First Lien Secured Party under this Section 6.08 are in addition to other rights and remedies (including other rights of set-off) that such First Lien Secured Party may have and are subject to
the Intercreditor Agreement. 
 SECTION 6.09. Governing Law; Jurisdiction; Consent to Service of Process. (a) This Agreement
shall be construed in accordance with and governed by the law of the State of New York. 
 (b) Each of the Loan Parties hereby irrevocably
and unconditionally submits, for itself and its property, to the nonexclusive jurisdiction of the Supreme Court of the State of New York sitting in New York County and of the United States District Court of the Southern District of New York, and any
appellate court from any thereof, in any action or proceeding arising out of or relating to this Agreement or any other Loan Document, or for recognition or enforcement of any judgment, and each of the parties hereto hereby irrevocably and
unconditionally agrees that all claims in respect of any such action or proceeding may be heard and determined in such New York State or, to the extent permitted by law, in such Federal court. Each of the parties hereto agrees that a final
judgment in any such action or proceeding shall be conclusive and may be enforced in other jurisdictions by suit on the judgment or in any other manner provided by law. Nothing in this Agreement, any other Loan Document or any Permitted Debt
Offering Agreement shall affect any right that any First Lien Secured Party may otherwise have to bring any action or proceeding relating to this Agreement, any other Loan Document or any Permitted Debt Offering Agreement against any Grantor or its
properties in the courts of any jurisdiction. 
 (c) Each of the Loan Parties hereby irrevocably and unconditionally waives, to the fullest
extent it may legally and effectively do so, any objection which it may now or hereafter have to the laying of venue of any suit, action or proceeding arising out of or relating to this Agreement, any other Loan Document or any Permitted Debt
Offering Agreement in any court referred to in paragraph (b) of this Section 6.09. Each of the parties hereto hereby irrevocably waives, to the fullest extent permitted by law, the defense of an inconvenient forum to the maintenance of
such action or proceeding in any such court. 
 (d) Each party to this Agreement irrevocably consents to service of process in the manner
provided for notices in Section 6.01. Nothing in this Agreement, any other Loan Document or any Permitted Debt Offering Agreement will affect the right of any party to this Agreement to serve process in any other manner permitted by law.

 SECTION 6.10. WAIVER OF JURY TRIAL. EACH PARTY HERETO HEREBY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY RIGHT
IT MAY HAVE TO A TRIAL BY JURY IN ANY LEGAL PROCEEDING DIRECTLY 

  

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OR INDIRECTLY ARISING OUT OF OR RELATING TO THIS AGREEMENT, ANY OTHER LOAN DOCUMENT, ANY PERMITTED DEBT OFFERING AGREEMENT OR THE TRANSACTIONS CONTEMPLATED
HEREBY (WHETHER BASED ON CONTRACT, TORT OR ANY OTHER THEORY). EACH PARTY HERETO (A) CERTIFIES THAT NO REPRESENTATIVE, AGENT OR ATTORNEY OF ANY OTHER PARTY HAS REPRESENTED, EXPRESSLY OR OTHERWISE, THAT SUCH OTHER PARTY WOULD NOT, IN THE EVENT OF
LITIGATION, SEEK TO ENFORCE THE FOREGOING WAIVER AND (B) ACKNOWLEDGES THAT IT AND THE OTHER PARTIES HERETO HAVE BEEN INDUCED TO ENTER INTO THIS AGREEMENT BY, AMONG OTHER THINGS, THE MUTUAL WAIVERS AND CERTIFICATIONS IN THIS SECTION 6.10.

 SECTION 6.11. Headings. Article and Section headings and the Table of Contents used herein are for convenience of reference only,
are not part of this Agreement and are not to affect the construction of, or to be taken into consideration in interpreting, this Agreement. 
 SECTION 6.12. Security Interest Absolute. Except as otherwise set forth herein regarding the obligations of the Third Party Pledgor, all rights of the Collateral Agent hereunder, the Security Interest, the grant of a security
interest in the Collateral and all obligations of each Grantor hereunder shall be absolute and unconditional irrespective of (a) any lack of validity or enforceability of the Credit Agreement, any other Loan Document, any Permitted Debt
Offering Agreement, any agreement with respect to any of the First Lien Obligations or any other agreement or instrument relating to any of the foregoing, (b) any change in the time, manner or place of payment of, or in any other term of, all
or any of the First Lien Obligations, or any other amendment or waiver of or any consent to any departure from the Credit Agreement, any other Loan Document, any Permitted Debt Offering Agreement, or any other agreement or instrument, (c) any
exchange, release or non-perfection of any Lien on other collateral, or any release or amendment or waiver of or consent under or departure from any guarantee, securing or guaranteeing all or any of the First Lien Obligations or (d) any other
circumstance that might otherwise constitute a defense available to, or a discharge of, any Grantor in respect of the First Lien Obligations or this Agreement. 
 SECTION 6.13. Termination or Release. (a) This Agreement, the Security Interest and all other security interests granted hereby shall terminate with respect to all First Lien Obligations when all the
outstanding First Lien Obligations have been paid in full and the Lenders have no further commitment to lend under the Credit Agreement, the L/C Obligations have been reduced to zero and the L/C Issuers have no further obligations to issue
Letters of Credit under the Credit Agreement and all other Permitted Debt Offering Obligations under the Permitted Debt Offering Agreements have been satisfied. 
 (b) A Grantor (other than the U.S. Borrower) shall automatically be released from its obligations hereunder and the Security Interest in the Collateral of such Grantor shall be automatically released upon the
consummation of any transaction permitted by the Credit Agreement and each Permitted Debt Offering Agreement as a result of which such Grantor ceases to be a Subsidiary of VNUHF or is otherwise no longer required to be a Grantor hereunder;
provided that any necessary parties shall have consented to such transaction (to the extent required by the Credit Agreement or any Permitted Debt Offering Agreement) and the terms of such consent did not provide otherwise. 
  

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 (c) Upon any sale or other transfer by any Grantor of any Collateral (other than any transfer of
Collateral to another Grantor) that is permitted under the Credit Agreement and each other Permitted Debt Offering Agreement, or upon the effectiveness of any written consent to the release of the security interest granted hereby in any Collateral
pursuant to Section 10.01 of the Credit Agreement and under the equivalent provision of any Permitted Debt Offering Agreement, the security interest in such Collateral shall be automatically released. 
 (d) In connection with any termination or release pursuant to paragraph (a), (b), (c), (e) or (f), the Collateral Agent shall execute and
deliver to any Grantor, at such Grantor’s expense, all documents that such Grantor shall reasonably request to evidence such termination or release. Any execution and delivery of documents pursuant to this Section 6.13 shall be without
recourse to or warranty by the Collateral Agent. 
 (e) Solely with respect to any Permitted Debt Offering Obligations, a Grantor shall
automatically be released from its obligations hereunder and/or the security interests in any Collateral shall in each case be automatically released, in each case (i) solely with respect to Initial Permitted Debt Offering Obligations, upon the
occurrence of any of the circumstances set forth in Section 8.11 of the Initial Permitted Debt Offering Agreement or (ii) with respect to any other Permitted Debt Offering Obligations, other than the Initial Permitted Debt Offering
Obligations, upon the occurrence of any of the circumstances set forth under any applicable Permitted Debt Offering Agreement governing such Permitted Debt Offering Obligations, all without delivery of any instrument or performance of any act by any
party, and all rights to the Collateral shall revert to any applicable Grantor. 
 (f) If any Collateral shall become subject to the release
provisions set forth in Section 2.04 of the Intercreditor Agreement, the lien created hereunder on such Collateral shall be automatically released to the extent (and only to the extent) provided therein. 
 SECTION 6.14. Additional Restricted Subsidiaries. Pursuant to Section 6.11 of the Credit Agreement and/or the equivalent provision of any
Permitted Debt Offering Agreement, certain Restricted Subsidiaries of the Loan Parties that were not in existence or not Restricted Subsidiaries on the date of the Credit Agreement and/or the applicable Permitted Debt Offering Agreement are required
to enter into this Agreement as Grantors upon becoming Restricted Subsidiaries. Upon execution and delivery by the Collateral Agent and a Restricted Subsidiary of a Security Agreement Supplement, such Restricted Subsidiary shall become a Grantor
hereunder with the same force and effect as if originally named as a Grantor herein. The execution and delivery of any such instrument shall not require the consent of any other Loan Party hereunder. The rights and obligations of each Loan Party
hereunder shall remain in full force and effect notwithstanding the addition of any new Loan Party as a party to this Agreement. 
 SECTION
6.15. Collateral Agent Appointed Attorney-in-Fact. Each Grantor hereby appoints the Collateral Agent the attorney-in-fact of such Grantor for the purpose of carrying out the provisions of this Agreement and taking any action and executing any
instrument that the Collateral Agent may deem necessary or advisable to accomplish the purposes hereof at 

  

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any time after and during the continuance of an Event of Default, which appointment is irrevocable and coupled with an interest. Without limiting the
generality of the foregoing, the Collateral Agent shall have the right, upon the occurrence and during the continuance of an Event of Default and notice by the Collateral Agent to the U.S. Borrower of its intent to exercise such rights, with full
power of substitution either in the Collateral Agent’s name or in the name of such Grantor (a) to receive, endorse, assign and/or deliver any and all notes, acceptances, checks, drafts, money orders or other evidences of payment relating
to the Collateral or any part thereof; (b) to demand, collect, receive payment of, give receipt for and give discharges and releases of all or any of the Collateral; (c) to sign the name of any Grantor on any invoice or bill of lading
relating to any of the Collateral; (d) to send verifications of Accounts to any Account Debtor; (e) to commence and prosecute any and all suits, actions or proceedings at law or in equity in any court of competent jurisdiction to collect
or otherwise realize on all or any of the Collateral or to enforce any rights in respect of any Collateral; (f) to settle, compromise, compound, adjust or defend any actions, suits or proceedings relating to all or any of the Collateral;
(g) to notify, or to require any Grantor to notify, Account Debtors to make payment directly to the Collateral Agent; and (h) to use, sell, assign, transfer, pledge, make any agreement with respect to or otherwise deal with all or any of
the Collateral, and to do all other acts and things necessary to carry out the purposes of this Agreement, as fully and completely as though the Collateral Agent were the absolute owner of the Collateral for all purposes; provided that
nothing herein contained shall be construed as requiring or obligating the Collateral Agent to make any commitment or to make any inquiry as to the nature or sufficiency of any payment received by the Collateral Agent, or to present or file any
claim or notice, or to take any action with respect to the Collateral or any part thereof or the moneys due or to become due in respect thereof or any property covered thereby. The Collateral Agent and the other First Lien Secured Parties shall be
accountable only for amounts actually received as a result of the exercise of the powers granted to them herein, and neither they nor their officers, directors, employees or agents shall be responsible to any Grantor for any act or failure to act
hereunder, except for their own gross negligence or willful misconduct or that of any of their Affiliates, directors, officers, employees, counsel, agents or attorneys-in-fact. 
 SECTION 6.16. General Authority of the Collateral Agent. 
 (a) By acceptance of the benefits of this Agreement and any other Collateral Documents, each First Lien Secured Party (whether or not a signatory hereto) shall be deemed irrevocably (i) to consent to the
appointment of the Collateral Agent as its agent hereunder and under such other Collateral Documents, (ii) to confirm that the Collateral Agent shall have the authority to act as the exclusive agent of such First Lien Secured Party for the
enforcement of any provisions of this Agreement and such other Collateral Documents against any Grantor, the exercise of remedies hereunder or thereunder and the giving or withholding of any consent or approval hereunder or thereunder relating to
any Collateral or any Grantor’s obligations with respect thereto, (iii) to agree that it shall not take any action to enforce any provisions of this Agreement or any other Collateral Document against any Grantor, to exercise any remedy
hereunder or thereunder or to give any consents or approvals hereunder or thereunder except as expressly provided in this Agreement or any other Collateral Document (and any intercreditor agreement) and (iv) to agree to be bound by the terms of
this Agreement and any other Collateral Documents. 
  

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 (b) Notwithstanding anything herein to the contrary, the provisions of this Section 6.16 shall be
expanded by Article IV of the Intercreditor Agreement, which provisions shall govern the appointment of Citibank, N.A. as Collateral Agent for the First Lien Secured Parties to the extent of any conflict with this Agreement. The First Lien Secured
Parties agree that the Collateral Agent may resign at any time in accordance with the Credit Agreement as in effect on the date hereof and Section 9.09 of the Credit Agreement is deemed incorporated herein. 
 SECTION 6.17. Miscellaneous. 
 (a) The
Collateral Agent may execute any of the powers granted under this Agreement and perform any duty hereunder either directly or by or through agents or attorneys-in-fact, and shall not be responsible for the gross negligence or willful misconduct of
any agents or attorneys-in-fact selected by it with reasonable care and without gross negligence or willful misconduct. 
 (b) The Collateral
Agent shall not be deemed to have actual, constructive, direct or indirect notice or knowledge of the occurrence of any Event of Default unless and until the Collateral Agent shall have received a notice of Event of Default or a notice from the
Grantor or the First Lien Secured Parties to the Collateral Agent in its capacity as Collateral Agent indicating that an Event of Default has occurred. The Collateral Agent shall have no obligation either prior to or after receiving such notice to
inquire whether an Event of Default has, in fact, occurred and shall be entitled to rely conclusively, and shall be fully protected in so relying, on any notice so furnished to it. 
 (c) Any obligation, guarantee or undertaking granted or assumed by the Third Party Pledgor pursuant to this Agreement shall be subject to the limitations
set forth in Section 11.11 of the Credit Agreement. 
 SECTION 6.18. Subject to Intercreditor Agreement. Notwithstanding anything
herein to the contrary, (i) the liens and security interests granted to the Collateral Agent pursuant to this Agreement are expressly subject to the Intercreditor Agreement and (ii) the exercise of any right or remedy by the Collateral
Agent hereunder is subject to the limitations and provisions of the Intercreditor Agreement. In the event of any conflict between the terms of the Intercreditor Agreement and the terms of this Agreement, the terms of the Intercreditor Agreement
shall govern. 
 SECTION 6.19. Permitted Debt Offering Obligations. On or after the date hereof and so long as such obligations and
the liens to secure such obligations are permitted to be incurred under the Credit Agreement and any Permitted Debt Offering Agreement then outstanding, Nielsen may from time to time designate obligations in respect of Indebtedness to be secured on
a pari passu basis with the First Lien Obligations as Permitted Debt Offering Obligations hereunder by delivering to the Collateral Agent and each Authorized Representative (a) a certificate signed by a Responsible Officer of Nielsen
(i) identifying the obligations so designated and the initial aggregate principal amount or face amount thereof, (ii) stating that such obligations are designated as Permitted Debt Offering Obligations for purposes hereof,
(iii) representing that such designation of such obligations as Permitted Debt Offering Obligations complies with the terms of the Credit Agreement and any Permitted Debt Offering Agreement then outstanding and (iv) specifying the name and
address of the Authorized Representative for such 

  

 -36- 

 
obligations and (b) a fully executed First Lien Secured Party Consent (in the form attached as Annex A). Each Authorized Representative agrees that upon
the satisfaction of all conditions set forth in the preceding sentence, the Collateral Agent shall act as agent under and subject to the terms of the Collateral Documents for the benefit of all First Lien Secured Parties, including without
limitation, any First Lien Secured Parties that hold any such Permitted Debt Offering Obligations, and each Authorized Representative agrees to the appointment, and acceptance of the appointment, of the Collateral Agent as agent for the holders of
such Permitted Debt Offering Obligations as set forth in each First Lien Secured Party Consent and agrees, on behalf of itself and each First Lien Secured Party it represents, to be bound by this Agreement and the Intercreditor Agreement. Each
Authorized Representative party to this Agreement on the date hereof shall be deemed to have complied with this Section 6.19 by its execution of this Agreement. 
 (Remainder of page intentionally left blank) 
  

 -37- 

 IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement as of the day and year first
above written. 
  

			
	NIELSEN FINANCE LLC
		
	By:	 	 /s/ William Bradley

	Name:	 	William Bradley
	Title:	 	Vice President (Finance)
	
	 NMR LICENSING ASSOCIATES, L.P.,
 A LIMITED
PARTNERSHIP

		
	BY:	 	NMR INVESTING I, INC.
		 	ITS GENERAL PARTNER
		
	By:	 	 /s/ Frederick A. Steinmann

	Name:	 	Frederick A. Steinmann
	Title:	 	Executive Vice President
	
	 ATHENIAN LEASING CORPORATION
 NMR INVESTING
I, INC.

		
	By:	 	 /s/ Frederick A. Steinmann

	Name:	 	Frederick A. Steinmann
	Title:	 	Executive Vice President
	
	TNC (US) HOLDINGS, INC.
		
	By:	 	 /s/ Harris A. Black

	Name:	 	Harris A. Black
	Title:	 	Vice President
	
	NIELSEN HOLDING AND FINANCE B.V.
	(as a Grantor subject to the limitations set forth herein)
		
	By:	 	 /s/ Harris A. Black

	Name:	 	Harris A. Black
	Title:	 	Attorney
	
	NIELSEN FINANCE CO.
		
	By:	 	 /s/ Harris A. Black

	Name:	 	Harris A. Black
	Title:	 	Secretary

  

 -38- 

			
	A. C. NIELSEN (ARGENTINA) S.A.
	A. C. NIELSEN COMPANY, LLC
	ACN HOLDINGS INC.
	ACNIELSEN CORPORATION
	ACNIELSEN ERATINGS.COM
	ART HOLDING, L.L.C.
	BILLBOARD CAFES, INC.
	CZT/ACN TRADEMARKS, L.L.C.
	EMIS (CANADA), LLC
	FOREMOST EXHIBITS, INC.
	MFI HOLDINGS, INC.
	NESLEIN HOLDING, L.L.C.
	NETRATINGS, LLC
	NIELSEN BUSINESS MEDIA, INC.
	NIELSEN BUSINESS MEDIA HOLDING COMPANY
	NIELSEN GOVERNMENT AND PUBLIC SECTOR, INC.
	NIELSEN IAG, INC.
	NIELSEN LEASING CORPORATION
	NIELSEN MOBILE, LLC
	NIELSEN NATIONAL RESEARCH GROUP, INC.
	REWARDTV, INC.
	THE CAMBRIDGE GROUP, INC.
	THE NIELSEN COMPANY (US), LLC
	VNU MARKETING INFORMATION, INC.
		
	By:	 	 /s/ Harris A. Black

	Name:	 	Harris A. Black
	Title:	 	Secretary

  

 -39- 

			
	AGB NIELSEN MEDIA RESEARCH B.V.
	THE NIELSEN COMPANY B.V.
	VNU INTERMEDIATE HOLDING B.V.
	VNU INTERNATIONAL B.V.
		
	By:	 	 /s/ Harris A. Black

	Name:	 	Harris A. Black
	Title:	 	Attorney

  

 -40- 

			
	CITIBANK, N.A., as
	Collateral Agent
		
	By:	 	 /s/ Caesar W. Wyszomirski

	Name:	 	Caesar W. Wyszomirski
	Title:	 	VP

  

 -41- 

			
	GOLDMAN SACHS LENDING PARTNERS LLC, as
	an Authorized Representative
		
	By:	 	 /s/ Teri Streusand

	Name:	 	Teri Streusand
	Title:	 	Authorized Representative

  

 -42-

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