Document:

sec document

                                                                    Exhibit 10.6

                           GENERAL CONTINUING GUARANTY

            This GENERAL CONTINUING GUARANTY (this "GUARANTY"), dated as of
February 3rd, 2006, is executed and delivered by the Persons listed on the
signature page(s) hereof under the caption "Guarantor" and any additional
entities acceding hereto (collectively, jointly and severally, the "Guarantors"
and each a "GUARANTOR"), in favor of the below defined Holders and Christiana
Corporate Services, Inc., a Delaware corporation, as Agent for the Holders (in
such capacity, together with its successors and assigns, if any, "AGENT"), in
light of the following:

            WHEREAS, pursuant to the Securities Purchase Agreement (the
"PURCHASE AGREEMENT") dated October 31, 2005, among SendTec Acquisition Corp.
("STAC") and the other parties thereto, and the Senior Secured Convertible
Debentures (the "DEBENTURES") issued by STAC pursuant to the Purchase Agreement,
the Holders have severally agreed to extend the loans evidenced by the
Debentures (the "LOANS") to STAC;

            WHEREAS, the Guarantors recognize that, as of the Consolidation
Date, the Loans will benefit STAC, RelationServe Media, Inc. ("RSM"), as well as
all the Subsidiaries of RSM; and

            WHEREAS, in consideration of the Loans, and in consideration of any
other financial accommodations heretofore or hereafter extended by the Holders
to RSM, STAC or any of their respective Subsidiaries, whether pursuant to the
Purchase Agreement or the other Financing Documents, Guarantors have agreed to
jointly and severally guaranty the Guarantied Obligations.

            NOW, THEREFORE, in consideration of the foregoing, each of the
Guarantors hereby agrees with Agent as follows:

      1. Definitions and Construction.

            (a) DEFINITIONS. Capitalized terms used herein and not otherwise
defined herein shall have the meanings ascribed to them in the STAC Security
Agreement. The following terms, as used in this Guaranty, shall have the
following meanings:

            "GUARANTIED OBLIGATIONS" means (a) the due and punctual payment of
the principal of, and interest (including any interest that, but for the
commencement of an Insolvency Proceeding, would have accrued) on, any and all
premium on, the Obligations owed by STAC or any other Grantor to Agent or any
Holder pursuant to the terms of the Purchase Agreement, the Debentures, the STAC
Security Agreement or any other Financing Document and (b) the due and punctual
payment of all other present or future Obligations owing by Grantors to Agent or
any Holder.

            "GUARANTOR SECURITY AGREEMENT" means the Guarantor Security
Agreement, dated as of the date hereof, among the Guarantors, the other grantors
party thereto and the Agent.

            "STAC SECURITY AGREEMENT" means the STAC Security Agreement, dated
as of October 31, 2005, among STAC, the other grantors party thereto and the
Agent.

                                      -1-

            "VOIDABLE TRANSFER" has the meaning set forth in SECTION 9.

            (b) CONSTRUCTION. Unless the context of this Guaranty clearly
requires otherwise, references to the plural include the singular, references to
the singular include the plural, the terms "includes" and "including" are not
limiting, and the term "or" has, except where otherwise indicated, the inclusive
meaning represented by the phrase "and/or." The words "hereof," "herein,"
"hereby," "hereunder," and similar terms in this Guaranty refer to this Guaranty
as a whole and not to any particular provision of this Guaranty. Section,
subsection, clause, schedule, and exhibit references herein are to this Guaranty
unless otherwise specified. Any reference in this Guaranty to any agreement,
instrument, or document shall include all alterations, amendments, changes,
extensions, modifications, renewals, replacements, substitutions, joinders, and
supplements, thereto and thereof, as applicable (subject to any restrictions on
such alterations, amendments, changes, extensions, modifications, renewals,
replacements, substitutions, joinders, and supplements set forth herein). Any
reference herein to the satisfaction or payment in full of the Guarantied
Obligations shall mean the indefeasible payment in full in cash of all
Guarantied Obligations other than contingent indemnification Guarantied
Obligations. Any reference herein to any Person shall be construed to include
such Person's successors and assigns. Any requirement of a writing contained
herein shall be satisfied by the transmission of a Record and any Record
transmitted shall constitute a representation and warranty as to the accuracy
and completeness of the information contained therein.

      2. GUARANTIED OBLIGATIONS. Each Guarantor hereby irrevocably and
unconditionally, jointly and severally, guaranties to Agent and Holders, as and
for its own debt, until final payment in full thereof has been made, (a) the
prompt payment of the Guarantied Obligations, when and as the same shall become
due and payable, whether at maturity, pursuant to a mandatory prepayment
requirement, by acceleration, or otherwise; it being the intent of each
Guarantor that the guaranty set forth herein shall be a guaranty of payment and
not a guaranty of collection; and (b) the punctual and faithful performance,
keeping, observance, and fulfillment by Grantors of all of the agreements,
conditions, covenants, and obligations of Grantors contained in the Purchase
Agreement, the Debentures, the STAC Security Agreement and each of the other
Financing Documents.

      3. CONTINUING GUARANTY. This Guaranty includes Guarantied Obligations
arising under successive transactions continuing, compromising, extending,
increasing, modifying, releasing, or renewing the Guarantied Obligations,
changing the interest rate, payment terms, or other terms and conditions
thereof, or creating new or additional Guarantied Obligations after prior
Guarantied Obligations have been satisfied in whole or in part. To the maximum
extent permitted by law, each Guarantor hereby waives any right to revoke this
Guaranty as to future Guarantied Obligations. If such a revocation is effective
notwithstanding the foregoing waiver, each Guarantor acknowledges and agrees
that (a) no such revocation shall be effective until written notice thereof has
been received by Agent, (b) no such revocation shall apply to any Guarantied
Obligations in existence on such date (including any subsequent continuation,
extension, or renewal thereof, or change in the interest rate, payment terms, or
other terms and conditions thereof), (c) no such revocation shall apply to any
Guarantied Obligations made or created after such date to the extent made or
created pursuant to a legally binding commitment of Agent in existence on the
date of such revocation, (d) no payment by any Guarantor, any Grantor, or from

                                      -2-

any other source, prior to the date of such revocation shall reduce the maximum
obligation of such Guarantor hereunder, and (e) any payment by Grantors or from
any source other than the Guarantors subsequent to the date of such revocation
shall first be applied to that portion of the Guarantied Obligations as to which
the revocation is effective and which are not, therefore, guarantied hereunder,
and to the extent so applied shall not reduce the maximum obligation of the
Guarantors hereunder.

      4. PERFORMANCE UNDER THIS GUARANTY. In the event that Grantors fail to
make any payment of any Guarantied Obligations, on or prior to the due date
thereof, or if any Grantor shall fail to perform, keep, observe, or fulfill any
other obligation referred to in CLAUSE (B) of SECTION 2 of this Guaranty in the
manner provided in the Purchase Agreement or any other Financing Document, each
of the Guarantors immediately shall cause, as applicable, such payment to be
made or such obligation to be performed, kept, observed, or fulfilled.

      5. PRIMARY OBLIGATIONS. This Guaranty is a primary and original obligation
of each Guarantor, is not merely the creation of a surety relationship, and is
an absolute, unconditional, and continuing guaranty of payment and performance
which shall remain in full force and effect without respect to future changes in
conditions. Each Guarantor hereby agrees that it is directly, jointly and
severally with each other Guarantor, and any other guarantor of the Guarantied
Obligations, liable to Agent and the Holders, that the obligations of each
Guarantor hereunder are independent of the obligations of any Grantor, any other
Guarantor, or any other guarantor, and that a separate action may be brought
against each Guarantor, whether such action is brought against any Grantor, any
other Guarantor, or any other guarantor or whether any Grantor, any other
Guarantor, or any other guarantor is joined in such action. Each Guarantor
hereby agrees that its liability hereunder shall be immediate and shall not be
contingent upon the exercise or enforcement by Agent or any Holder of whatever
remedies they may have against STAC, any other Grantor, any Guarantor, or any
other guarantor, or the enforcement of any lien or realization upon any security
by Agent or any Holder. Each Guarantor consents and agrees that neither Agent
nor any Holder shall be under any obligation to marshal any property or assets
of STAC, any other Grantor, any Guarantor, or any other guarantor in favor of
such Guarantor, or against or in payment of any or all of the Guarantied
Obligations.

      6. WAIVERS.

            (a) To the fullest extent permitted by applicable law, each
Guarantor hereby waives: (i) notice of acceptance hereof; (ii) notice of any
loans or other financial accommodations made or extended under the Purchase
Agreement and the Debentures, or the creation or existence of any Guarantied
Obligations; (iii) notice of the amount of the Guarantied Obligations, subject,
however, to such Guarantors' rights to make inquiry of Agent to ascertain the
amount of the Guarantied Obligations at any reasonable time; (iv) notice of any
adverse change in the financial condition of STAC or any other Grantor or of any
other fact that might increase such Guarantors' risk hereunder; (v) notice of
presentment for payment, demand, protest, and notice thereof as to any
instrument among the Financing Documents; (vi) notice of any "Event of Default"
under the Purchase Agreement or the STAC Security Agreement; and (vii) all other
notices (except if such notice is specifically required to be given to any
Guarantor under this Guaranty or any other Financing Documents to which any
Guarantor is a party) and demands to which any Guarantor might otherwise be
entitled.

                                      -3-

            (b) To the fullest extent permitted by applicable law, each
Guarantor hereby waives the right by statute or otherwise to require Agent or
any Holder, to institute suit against STAC or any other Grantor or to exhaust
any rights and remedies which Agent or any Holder has or may have against STAC
or any other Grantor. In this regard, each Guarantor agrees that it is bound to
the payment of each and all Guarantied Obligations, whether now existing or
hereafter arising, as fully as if the Guarantied Obligations were directly owing
to Agent or any Holder, as applicable, by each Guarantor. Each Guarantor further
waives any defense arising by reason of any disability or other defense (other
than the defense that the Guarantied Obligations shall have been performed and
paid in the manner provided for by the applicable Financing Documents, to the
extent of any such payment) of any Grantor or by reason of the cessation from
any cause whatsoever of the liability of such Grantor in respect thereof.

            (c) To the fullest extent permitted by applicable law, each
Guarantor hereby waives: (i) any right to assert against Agent or any Holder,
any defense (legal or equitable), set-off, counterclaim, or claim which such
Guarantor may now or at any time hereafter have against any Grantor or any other
party liable to Agent or any Holder; (ii) any defense, set-off, counterclaim, or
claim, of any kind or nature, arising directly or indirectly from the present or
future lack of perfection, sufficiency, validity, or enforceability of the
Guarantied Obligations or any security therefor; (iii) any right or defense
arising by reason of any claim or defense based upon an election of remedies by
Agent or any Holder; (iv) the benefit of any statute of limitations affecting
such Guarantors' liability hereunder or the enforcement thereof, and any act
which shall defer or delay the operation of any statute of limitations
applicable to the Guarantied Obligations shall similarly operate to defer or
delay the operation of such statute of limitations applicable to any Guarantor's
liability hereunder.

            (d) Until such time as all of the Guarantied Obligations have been
finally paid in full: (i) each Guarantor hereby waives and postpones any right
of subrogation such Guarantor has or may have as against any Grantor with
respect to the Guarantied Obligations; (ii) each Guarantor hereby waives and
postpones any right to proceed against such Grantor or any other Person, now or
hereafter, for contribution, indemnity, reimbursement, or any other suretyship
rights and claims (irrespective of whether direct or indirect, liquidated or
contingent), with respect to the Guarantied Obligations; and (iii) each
Guarantor also hereby waives and postpones any right to proceed or to seek
recourse against or with respect to any property or asset of such Grantor.

            (e) If any of the Guarantied Obligations or the obligations of any
Guarantor under this Guaranty at any time are secured by a mortgage or deed of
trust upon real property, Agent or any Holder may elect, in its sole discretion,
upon a default with respect to the Guarantied Obligations or the obligations of
the Guarantors under this Guaranty, to foreclose such mortgage or deed of trust
judicially or nonjudicially in any manner permitted by law, before or after
enforcing this Guaranty, without diminishing or affecting the liability of such
Guarantor hereunder. Each Guarantor understands that (a) by virtue of the
operation of antideficiency law applicable to nonjudicial foreclosures, an
election by Agent or any Holder to nonjudicially foreclose on such a mortgage or
deed of trust probably would have the effect of impairing or destroying rights
of subrogation, reimbursement, contribution, or indemnity of the Guarantors
against Grantors or other guarantors or sureties, and (b) absent the waiver
given by such Guarantor herein, such an election would estop Agent and Holders
from enforcing this Guaranty against such Guarantor. Understanding the

                                      -4-

foregoing, and understanding that each Guarantor hereby is relinquishing a
defense to the enforceability of this Guaranty, each Guarantor hereby waives any
right to assert against Agent or any Holder any defense to the enforcement of
this Guaranty, whether denominated "estoppel" or otherwise, based on or arising
from an election by Agent or any Holder to nonjudicially foreclose on any such
mortgage or deed of trust. Each Guarantor understands that the effect of the
foregoing waiver may be that such Guarantor may have liability hereunder for
amounts with respect to which such Guarantor may be left without rights of
subrogation, reimbursement, contribution, or indemnity against Grantors, the
other Guarantors, or other guarantors or sureties.

            (f) Without limiting the generality of any other waiver or other
provision set forth in this Guaranty, each Guarantor waives all rights and
defenses that such Guarantor may have if all or part of the Guarantied
Obligations are secured by real property. This means, among other things:

                  (i) Agent or any Holder may collect from such Guarantor
without first foreclosing on any real or personal property collateral that may
be pledged by such Guarantor, Grantors, the other Guarantors, or any other
guarantor.

                  (ii) If Agent or any Holder forecloses on any real property
collateral that may be pledged by such Guarantor, Grantors, the other
Guarantors, or any other guarantor:

                        (A) The amount of the Guarantied Obligations or any
obligations of such Guarantor in respect thereof may be reduced only by the
price for which that collateral is sold at the foreclosure sale, even if the
collateral is worth more than the sale price.

                        (B) Agent may collect from such Guarantor even if Agent
or any Holder, by foreclosing on the real property collateral, has destroyed any
right such Guarantor may have to collect from Grantors, the other Guarantors, or
any other guarantor.

            This is an unconditional and irrevocable waiver of any rights and
defenses each Guarantor may have if all or part of the Guarantied Obligations
are secured by real property.

            (g) WITHOUT LIMITING THE GENERALITY OF ANY OTHER WAIVER OR OTHER
PROVISION SET FORTH IN THIS GUARANTY, EACH GUARANTOR WAIVES ALL RIGHTS AND
DEFENSES ARISING OUT OF AN ELECTION OF REMEDIES BY AGENT OR ANY HOLDER, EVEN
THOUGH SUCH ELECTION OF REMEDIES, SUCH AS A NONJUDICIAL FORECLOSURE WITH RESPECT
TO SECURITY FOR THE GUARANTIED OBLIGATIONS, HAS DESTROYED SUCH GUARANTOR'S
RIGHTS OF SUBROGATION AND REIMBURSEMENT AGAINST GRANTORS BY THE OPERATION OF
APPLICABLE LAW.

            (h) Without limiting the generality of any other waiver or other
provision set forth in this Guaranty, each Guarantor hereby agrees as follows:

                                      -5-

                  (i) Agent's and each Holder's right to enforce this Guaranty
is absolute and is not contingent upon the genuineness, validity or
enforceability of any of the Financing Documents. Each Guarantor agrees that
Agent's and each Holder's rights under this Guaranty shall be enforceable even
if Grantors had no liability at the time of execution of the Financing Documents
or later cease to be liable.

                  (ii) Each Guarantor agrees that Agent's and each Holder's
rights under the Financing Documents will remain enforceable even if the amount
secured by the Financing Documents is larger in amount and more burdensome than
that for which Grantors are responsible. The enforceability of this Guaranty
against each Guarantor shall continue until all sums due under the Financing
Documents have been paid in full and shall not be limited or affected in any way
by any impairment or any diminution or loss of value of any security or
collateral for Grantors' obligations under the Financing Documents, from
whatever cause, the failure of any security interest in any such security or
collateral or any disability or other defense of any Grantor, any Guarantor, or
any other guarantor of Grantors' obligations under any other Financing Document,
any pledgor of collateral for any person's obligations to Agent or any other
person in connection with the Financing Documents.

                  (iii) Each Guarantor waives the right to require Agent or any
Holder to (A) proceed against Grantors, any Guarantor, or any other guarantor of
Grantors' obligations under any Financing Document, any other pledgor of
collateral for any person's obligations to Agent or any other person in
connection with the Guarantied Obligations, (B) proceed against or exhaust any
other security or collateral Agent or any Holder may hold, or (C) pursue any
other right or remedy for such Guarantor's benefit, and agrees that Agent may
exercise its right under this Guaranty without taking any action against
Grantors, any Guarantor, or any other guarantor of Grantors' obligations under
the Financing Documents, any pledgor of collateral for any person's obligations
to Agent or any other person in connection with the Guarantied Obligations, and
without proceeding against or exhausting any security or collateral Agent or any
Holder holds.

      7. RELEASES. Each Guarantor consents and agrees that, without notice to or
by any Guarantor and without affecting or impairing the obligations of any
Guarantor hereunder, Agent or any Holder may, by action or inaction, compromise
or settle, extend the period of duration or the time for the payment, or
discharge the performance of, or may refuse to, or otherwise not enforce, or
may, by action or inaction, release all or any one or more parties to, any one
or more of the terms and provisions of the Purchase Agreement or any other
Financing Document or may grant other indulgences to Grantors in respect
thereof, or may amend or modify in any manner and at any time (or from time to
time) any one or more of the Purchase Agreement or any other Financing Document,
or may, by action or inaction, release or substitute any Guarantor or any other
guarantor, if any, of the Guarantied Obligations, or may enforce, exchange,
release, or waive, by action or inaction, any security for the Guarantied
Obligations or any other guaranty of the Guarantied Obligations, or any portion
thereof.

      8. NO ELECTION. Agent and Holders shall have the right to seek recourse
against each Guarantor to the fullest extent provided for herein and no election
by Agent or any Holder to proceed in one form of action or proceeding, or
against any party, or on any obligation, shall constitute a waiver of Agent's or
any Holder's right to proceed in any other form of action or proceeding or

                                      -6-

against other parties unless Agent, on behalf of the Holders, has expressly
waived such right in writing. Specifically, but without limiting the generality
of the foregoing, no action or proceeding by Agent or any Holder under any
document or instrument evidencing the Guarantied Obligations shall serve to
diminish the liability of any Guarantor under this Guaranty except to the extent
that Agent and Holders finally and unconditionally shall have realized payment
in full of the Guarantied Obligations by such action or proceeding.

      9. REVIVAL AND REINSTATEMENT; MAXIMUM AMOUNT. If the incurrence or payment
of the Guarantied Obligations or the obligations of any Guarantor under this
Guaranty by such Guarantor or the transfer by such Guarantor to Agent or any
Holder of any property of such Guarantor should for any reason subsequently be
declared to be void or voidable under any state or federal law relating to
creditors' rights, including provisions of the Bankruptcy Code relating to
fraudulent conveyances, preferences, or other voidable or recoverable payments
of money or transfers of property (collectively, a "VOIDABLE TRANSFER"), and if
Agent or any Holder is required to repay or restore, in whole or in part, any
such Voidable Transfer, or elects to do so upon the reasonable advice of its
counsel, then, as to any such Voidable Transfer, or the amount thereof that
Agent or any Holder is required or elects to repay or restore, and as to all
reasonable costs, expenses, and attorneys fees of Agent or any Holder related
thereto, the liability of each Guarantor automatically shall be revived,
reinstated, and restored and shall exist as though such Voidable Transfer had
never been made. Notwithstanding anything to the contrary contained herein, each
Guarantor shall be jointly and severally liable under this Guaranty for the
maximum amount of such liability that can be hereby incurred without rendering
this Guaranty voidable under applicable law (including, without limitation,
under Section 548 of the Bankruptcy Code or any similar provision under
applicable law), and not for any greater amount.

      10. FINANCIAL CONDITION OF GRANTORS. Each Guarantor represents and
warrants to Agent and Holders that it is currently informed of the financial
condition of Grantors and of all other circumstances which a diligent inquiry
would reveal and which bear upon the risk of nonpayment of the Guarantied
Obligations. Each Guarantor further represents and warrants to Agent and Holders
that it has read and understands the terms and conditions of the Purchase
Agreement and each other Financing Document. Each Guarantor hereby covenants
that it will continue to keep itself informed of Grantors' financial condition,
the financial condition of other guarantors, if any, and of all other
circumstances which bear upon the risk of nonpayment or nonperformance of the
Guarantied Obligations.

      11. PAYMENTS; APPLICATION. All payments to be made hereunder by any
Guarantor shall be made in Dollars, in immediately available funds, and without
deduction (whether for taxes or otherwise) or offset.

      12. ATTORNEYS FEES AND COSTS. Each Guarantor jointly and severally agrees
to pay, on demand, all reasonable attorneys fees and all other costs and
expenses which may be incurred by Agent or any Holder in connection with,
arising out of, or consequential to, the protection, assertion, or enforcement
of this Guaranty or the Guarantied Obligations (or any security therefor),
irrespective of whether suit is brought.

      13. NOTICES. All notices and other communications hereunder to Agent or
any Holder shall be in writing and shall be mailed, sent, or delivered in care

                                      -7-

of the Agent in accordance with SECTION 21 of the Guarantor Security Agreement.
All notices and other communications hereunder to the Guarantors shall be in
writing and shall be mailed, sent, or delivered in accordance with SECTION 21 of
the Guarantor Security Agreement.

      14. CUMULATIVE REMEDIES. No remedy under this Guaranty, under the Purchase
Agreement, or any other Financing Document is intended to be exclusive of any
other remedy, but each and every remedy shall be cumulative and in addition to
any and every other remedy given under this Guaranty, under the Purchase
Agreement, or any other Financing Document, and those provided by law. No
failure on the part of Agent or any Holder to exercise, and no delay in
exercising, any right under this Guaranty shall operate as a waiver thereof; nor
shall any single or partial exercise of any right under this Guaranty preclude
any other or further exercise thereof or the exercise of any other right.

      15. SEVERABILITY OF PROVISIONS. If any provision of this Guaranty is held
to be illegal, invalid or unenforceable under present or future laws, the
legality, validity and enforceability of the remaining provisions of this
Guaranty shall not be affected thereby.

      16. ENTIRE AGREEMENT; AMENDMENTS. This Guaranty constitutes the entire
agreement among the Guarantors, the Agent and the Holders pertaining to the
subject matter contained herein. This Guaranty may not be altered, amended, or
modified, nor may any provision hereof be waived or noncompliance therewith
consented to, except by means of a writing executed by each Guarantor and Agent
(acting upon instructions from the Required Holders). Any such alteration,
amendment, modification, waiver, or consent shall be effective only to the
extent specified therein and for the specific purpose for which given. No course
of dealing and no delay or waiver of any right or default under this Guaranty
shall be deemed a waiver of any other, similar or dissimilar, right or default
or otherwise prejudice the rights and remedies hereunder.

      17. SUCCESSORS AND ASSIGNS. This Guaranty shall be binding upon each
Guarantor and its successors and assigns and shall inure to the benefit of the
successors and assigns of Agent and the Holders; PROVIDED, HOWEVER, no Guarantor
may assign this Guaranty or delegate any of its duties hereunder without Agent's
prior written consent and any unconsented to assignment shall be absolutely
void. In the event of any assignment or other transfer of rights by Agent or any
Holder, the rights and benefits herein conferred upon the Agent and the Holders,
respectively, shall automatically extend to and be vested in such permitted
assignee or other permitted transferee.

      18. NO THIRD PARTY BENEFICIARY. This Guaranty is solely for the benefit of
Agent and each Holder, and each of their successors and assigns and may not be
relied on by any other Person.

      19. GOVERNING LAW. All questions concerning the construction, validity,
enforcement and interpretation of the Transaction Documents shall be governed by
and construed and enforced in accordance with the internal laws of the State of
New York, without regard to the principles of conflicts of law thereof. Each
party agrees that all legal proceedings concerning the interpretations,
enforcement and defense of the transactions contemplated by this Agreement and
any other Transaction Documents (whether brought against a party hereto or its

                                      -8-

respective affiliates, directors, officers, shareholders, employees or agents)
shall be commenced exclusively in the state and federal courts sitting in the
City of New York. Each party hereby irrevocably submits to the exclusive
jurisdiction of the state and federal courts sitting in the City of New York,
borough of Manhattan for the adjudication of any dispute hereunder or in
connection herewith or with any transaction contemplated hereby or discussed
herein (including with respect to the enforcement of any of the Transaction
Documents), and hereby irrevocably waives, and agrees not to assert in any suit,
action or proceeding, any claim that it is not personally subject to the
jurisdiction of any such court, that such suit, action or proceeding is improper
or inconvenient venue for such proceeding. Each party hereby irrevocably waives
personal service of process and consents to process being served in any such
suit, action or proceeding by mailing a copy thereof via registered or certified
mail or overnight delivery (with evidence of delivery) to such party at the
address in effect for notices to it under this Agreement and agrees that such
service shall constitute good and sufficient service of process and notice
thereof. Nothing contained herein shall be deemed to limit in any way any right
to serve process in any manner permitted by law. The parties hereby waive all
rights to a trial by jury. If either party shall commence an action or
proceeding to enforce any provisions of the Transaction Documents, then the
prevailing party in such action or proceeding shall be reimbursed by the other
party for its attorneys' fees and other costs and expenses incurred with the
investigation, preparation and prosecution of such action or proceeding.

      20. COUNTERPARTS; TELEFACSIMILE EXECUTION. This Guaranty may be executed
in any number of counterparts and by different parties on separate counterparts,
each of which, when executed and delivered, shall be deemed to be an original,
and all of which, when taken together, shall constitute but one and the same
Guaranty. Delivery of an executed counterpart of this Guaranty by telefacsimile
shall be equally as effective as delivery of an original executed counterpart of
this Guaranty. Any party delivering an executed counterpart of this Guaranty by
telefacsimile also shall deliver an original executed counterpart of this
Guaranty but the failure to deliver an original executed counterpart shall not
affect the validity, enforceability, and binding effect of this Guaranty.

      21. GUARANTORS' REPRESENTATIONS AND WARRANTIES. By its execution and
delivery of this Guaranty, each Guarantor hereby makes to Agent and the Holders
each of the representations and warranties set forth in the Guarantor Security
Agreement applicable to such Guarantor fully as though such Guarantor were a
party thereto, and such representations and warranties are incorporated herein
by this reference, MUTATIS MUTANDIS.

                           [Signature page to follow]

                                      -9-

            IN WITNESS WHEREOF, the undersigned has executed and delivered this
Guaranty as of the date first written above.

GURANTOR:                          RELATIONSERVE MEDIA, INC.,
                                   a Delaware corporation

                                   By: /s/
                                   --------------------------------------
                                   Name:
                                   Title:

                                   RELATIONSERVE ACCESS, INC.,
                                   a Delaware corporation

                                   By: /s/
                                   --------------------------------------
                                   Name:
                                   Title:

                                   FRIENDSAND, INC.,
                                   a Delaware corporation

                                   By: /s/
                                   --------------------------------------
                                   Name:
                                   Title:

                          [SIGNATURE PAGE TO GUARANTY]

                                      S-1

ACCEPTED THIS 3RD DAY OF FEBRUARY, 2006

CHRISTIANA CORPORATE SERVICES, INC.,
a Delaware corporation, as Agent and on behalf
of the Holders

By: /s/
--------------------------------------
Name:_________________________________
Title:________________________________

                          [SIGNATURE PAGE TO GUARANTY]

                                       S-2sec document

                                                                    Exhibit 10.7

NEITHER THIS SECURITY NOR THE SECURITIES INTO WHICH THIS SECURITY IS EXERCISABLE
HAVE  BEEN  REGISTERED  WITH  THE  SECURITIES  AND  EXCHANGE  COMMISSION  OR THE
SECURITIES   COMMISSION  OF  ANY  STATE  IN  RELIANCE  UPON  AN  EXEMPTION  FROM
REGISTRATION  UNDER THE  SECURITIES  ACT OF 1933,  AS AMENDED  (THE  "SECURITIES
ACT"),  AND,  ACCORDINGLY,  MAY NOT BE OFFERED  OR SOLD  EXCEPT  PURSUANT  TO AN
EFFECTIVE  REGISTRATION  STATEMENT  UNDER THE  SECURITIES  ACT OR PURSUANT TO AN
AVAILABLE  EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE  REGISTRATION
REQUIREMENTS  OF THE  SECURITIES  ACT AND IN ACCORDANCE  WITH  APPLICABLE  STATE
SECURITIES  LAWS AS EVIDENCED BY A LEGAL OPINION OF COUNSEL TO THE TRANSFEROR TO
SUCH  EFFECT,  THE  SUBSTANCE  OF WHICH SHALL BE  REASONABLY  ACCEPTABLE  TO THE
COMPANY.  THIS  SECURITY  AND THE  SECURITIES  ISSUABLE  UPON  EXERCISE  OF THIS
SECURITY  MAY BE PLEDGED IN  CONNECTION  WITH A BONA FIDE MARGIN  ACCOUNT WITH A
REGISTERED  BROKER-DEALER OR OTHER LOAN WITH A FINANCIAL  INSTITUTION THAT IS AN
"ACCREDITED  INVESTOR"  AS DEFINED IN RULE 501(a)  UNDER THE  SECURITIES  ACT OR
OTHER LOAN SECURED BY SUCH SECURITIES.

                          COMMON STOCK PURCHASE WARRANT

WL-___              To Purchase _____ Shares of Common Stock

                            RELATIONSERVE MEDIA, INC.

     THIS COMMON STOCK  PURCHASE  WARRANT (the  "WARRANT")  certifies  that, for
value  received,  ____________  or its  registered  assigns (the  "HOLDER"),  is
entitled,  upon the terms and subject to the  limitations  on  exercise  and the
conditions  hereinafter  set forth, at any time on or after the date hereof (the
"INITIAL EXERCISE DATE") and on or prior to the close of business on October 30,
2012 (the "TERMINATION DATE") but not thereafter,  to subscribe for and purchase
from RelationServe  Media, Inc., a Delaware  corporation (the "COMPANY"),  up to
___ shares (the "WARRANT  SHARES") of Common Stock,  par value $0.001 per share,
of the Company (the "COMMON  STOCK").  The purchase price of one share of Common
Stock under this  Warrant  shall be equal to the Exercise  Price,  as defined in
SECTION 2(B).

     Section 1.     DEFINITIONS.   Capitalized  terms  used  and  not  otherwise
defined  herein  shall have the meanings  set forth in the  Securities  Purchase
Agreement (the "PURCHASE  AGREEMENT"),  dated as of October 31, 2005,  among the
Company,   the  purchasers   signatory  thereto  (the   "Purchasers"),   SendTec
Acquisition Corp., a Delaware corporation ("STAC"),  and Christiana Bank & Trust
Company, a Delaware banking corporation, in its capacity as administrative agent
for the  Purchasers  (together with its successors and assigns in such capacity,
the "Agent").

     Section 2.     EXERCISE.

             a)     EXERCISE  OF  WARRANT.   Exercise  of  the  purchase  rights
represented  by this  Warrant may be made,  in whole or in part,  at any time or
times on or after the  Initial  Exercise  Date and on or before the  Termination
Date by delivery to the Company of a duly executed  facsimile copy of the Notice
of Exercise  Form annexed  hereto (or such other office or agency of the Company

                                       1

as it may designate by notice in writing to the registered Holder at the address
of such Holder appearing on the books of the Company); PROVIDED, HOWEVER, within
five  Trading  Days of the date said  Notice of  Exercise  is  delivered  to the
Company,  the Holder shall have  surrendered this Warrant to the Company and the
Company  shall have  received  payment of the  aggregate  Exercise  Price of the
shares thereby  purchased by wire transfer or cashier's  check drawn on a United
States bank.

             b)     EXERCISE PRICE. The exercise price of the Common Stock under
this Warrant shall be $0.01,  subject to  adjustment  hereunder  (the  "EXERCISE
Price").

             c)     CASHLESS EXERCISE.  This Warrant shall be exercised by means
of a "cashless exercise" (as provided in the following  sentence)  automatically
without  any action on the part of the Holder  hereof  immediately  prior to the
close of business on the Termination Date. In addition, if at any time after one
year  from  the  date  of  issuance  of  this  Warrant  there  is  no  effective
Registration Statement registering,  or no current prospectus available for, the
resale of the  Warrant  Shares by the  Holder,  then  this  Warrant  may also be
exercised  at such time by means of a  "cashless  exercise"  in which the Holder
shall be  entitled  to receive a  certificate  for the number of Warrant  Shares
equal to the quotient obtained by dividing [(A-B) (X)] by (A), where:

            (A) =  the VWAP on the Trading Day immediately preceding the date of
                   such election;

            (B) =  the Exercise Price of this Warrant, as adjusted; and

            (X) =  the number of Warrant  Shares  issuable upon exercise of this
                   Warrant in accordance with the terms of this Warrant by means
                   of a cash exercise rather than a cashless exercise.

     This Warrant may also be exercised by means of a cashless exercise with the
prior written consent of the Company.

             d)     EXERCISE  LIMITATIONS;  HOLDER'S  RESTRICTIONS.  The Company
shall not effect any exercise of this  Warrant,  and a Holder shall not have the
right to exercise  any  portion of this  Warrant,  pursuant  to Section  2(c) or
otherwise,  to the  extent  that  after  giving  effect to such  issuance  after
exercise,  such Holder  (together with such Holder's  affiliates,  and any other
person or  entity  acting as a group  together  with such  Holder or any of such
Holder's affiliates),  as set forth on the applicable Notice of Exercise,  would
beneficially  own in excess of 4.99% of the number of shares of the Common Stock
outstanding  immediately  after giving effect to such issuance.  For purposes of
the foregoing sentence,  the number of shares of Common Stock beneficially owned
by such Holder and its  affiliates  shall include the number of shares of Common
Stock  issuable  upon  exercise  of this  Warrant  with  respect  to  which  the
determination  of such  sentence is being made,  but shall exclude the number of
shares  of  Common  Stock  which  would be  issuable  upon (A)  exercise  of the
remaining,  nonexercised  portion  of this  Warrant  beneficially  owned by such
Holder  or  any  of  its  affiliates  and  (B)  exercise  or  conversion  of the
unexercised  or  nonconverted  portion of any other  securities  of the  Company
(including,  without limitation,  any other Debentures or Warrants) subject to a

                                       2

limitation  on  conversion  or exercise  analogous to the  limitation  contained
herein beneficially owned by such Holder or any of its affiliates. Except as set
forth in the preceding sentence,  for purposes of this Section 2(d),  beneficial
ownership  shall be calculated in accordance  with Section 13(d) of the Exchange
Act and the rules and regulations promulgated thereunder,  it being acknowledged
by a Holder  that the  Company  is not  representing  to such  Holder  that such
calculation  is in  compliance  with Section  13(d) of the Exchange Act and such
Holder  is  solely  responsible  for  any  schedules  required  to be  filed  in
accordance  therewith.  To the  extent  that the  limitation  contained  in this
Section 2(d) applies,  the  determination of whether this Warrant is exercisable
(in relation to other securities owned by such Holder) and of which a portion of
this Warrant is exercisable shall be in the sole discretion of a Holder, and the
submission  of a  Notice  of  Exercise  shall  be  deemed  to be  each  Holder's
determination  of whether  this  Warrant is  exercisable  (in  relation to other
securities  owned  by such  Holder)  and of which  portion  of this  Warrant  is
exercisable,  in each case subject to such aggregate percentage limitation,  and
the Company  shall have no  obligation to verify or confirm the accuracy of such
determination.   In  addition,  a  determination  as  to  any  group  status  as
contemplated  above shall be determined in accordance  with Section 13(d) of the
Exchange Act and the rules and regulations promulgated thereunder.  For purposes
of this Section 2(d), in determining the number of outstanding  shares of Common
Stock, a Holder may rely on the number of outstanding  shares of Common Stock as
reflected in (x) the  Company's  most recent Form 10-QSB or Form 10-KSB,  as the
case may be, (y) a more  recent  public  announcement  by the Company or (z) any
other notice by the Company or the  Company's  Transfer  Agent setting forth the
number of shares of Common Stock  outstanding.  Upon the written or oral request
of a Holder,  the Company  shall within two Trading  Days confirm  orally and in
writing to such Holder the number of shares of Common Stock then outstanding. In
any case, the number of  outstanding  shares of Common Stock shall be determined
after giving effect to the  conversion or exercise of securities of the Company,
including this Warrant,  by such Holder or its  affiliates  since the date as of
which  such  number of  outstanding  shares of Common  Stock was  reported.  The
provisions of this Section 2(d) may be waived by such Holder, at the election of
such Holder,  upon not less than 61 days' prior  notice to the Company,  and the
provisions of this Section 2(d) shall  continue to apply until such 61st day (or
such later date,  as  determined  by such  Holder,  as may be  specified in such
notice of waiver).  The provisions of this  paragraph  shall be implemented in a
manner  otherwise than in strict  conformity with the terms of this Section 2(d)
to correct  this  paragraph  (or any portion  hereof)  which may be defective or
inconsistent  with the intended 4.99%  beneficial  ownership  limitation  herein
contained or to make changes or  supplements  necessary or desirable to properly
give  effect  to  such  4.99%  limitation.  The  limitations  contained  in this
paragraph  shall apply to a  successor  holder of this  Warrant.  The holders of
Common Stock of the Company shall be third party  beneficiaries  of this Section
2(d) and the  Company  may not waive this  Section  2(d)  without the consent of
holders of a majority of its Common Stock.

             e)     MECHANICS OF EXERCISE.

                    i.     AUTHORIZATION   OF  WARRANT   SHARES.   The   Company
             covenants  that all  Warrant  Shares  that may be  issued  upon the
             exercise of the purchase  rights  represented by this Warrant will,
             upon exercise of the purchase  rights  represented by this Warrant,
             be duly authorized,  validly issued,  fully paid and  nonassessable

                                       3

             and free from all taxes,  liens and charges in respect of the issue
             thereof  (other  than taxes in respect  of any  transfer  occurring
             contemporaneously with such issue).

                    ii.    DELIVERY OF CERTIFICATES UPON EXERCISE.  Certificates
             for shares purchased hereunder shall be transmitted by the transfer
             agent of the Company to the Holder by crediting  the account of the
             Holder's prime broker with the Depository Trust Company through its
             Deposit Withdrawal Agent Commission  ("DWAC") system if the Company
             is a participant in such system, and otherwise by physical delivery
             to the  address  specified  by the Holder in the Notice of Exercise
             within  three  Trading Days from the delivery to the Company of the
             Notice of Exercise  Form,  surrender of this Warrant and payment of
             the aggregate  Exercise  Price as set forth above  ("WARRANT  SHARE
             DELIVERY  DATE").  This  Warrant  shall  be  deemed  to  have  been
             exercised  on the  date  the  Exercise  Price  is  received  by the
             Company.  The Warrant  Shares  shall be deemed to have been issued,
             and the  Holder  or any  other  person  so  designated  to be named
             therein  shall be deemed to have  become a holder of record of such
             shares  for all  purposes,  as of the  date  the  Warrant  has been
             exercised,  by payment to the Company of the Exercise Price and all
             taxes  required  to be paid by the  Holder,  if  any,  pursuant  to
             Section 2(e)(vii) prior to the issuance of such shares.

                    iii.   DELIVERY  OF NEW  WARRANTS  UPON  EXERCISE.  If  this
             Warrant shall have been exercised in part,  the Company  shall,  at
             the  time  of  delivery   of  the   certificate   or   certificates
             representing  Warrant  Shares,  deliver to the Holder a new Warrant
             evidencing  the rights of the Holder to  purchase  the  unpurchased
             Warrant Shares called for by this Warrant,  which new Warrant shall
             in all other respects be identical with this Warrant.

                    iv.    RESCISSION  RIGHTS. If the Company fails to cause its
             transfer   agent  to  transmit  to  the  Holder  a  certificate  or
             certificates  representing  the Warrant Shares  pursuant to Section
             2(e)(ii) by the Warrant Share Delivery  Date,  then the Holder will
             have the right to rescind such exercise.

                    v.     COMPENSATION  FOR BUY-IN ON FAILURE TO TIMELY DELIVER
             CERTIFICATES  UPON  EXERCISE.  In  addition  to  any  other  rights
             available to the Holder, if the Company fails to cause its transfer
             agent to  transmit  to the  Holder a  certificate  or  certificates
             representing  the  Warrant  Shares  pursuant  to an  exercise on or
             before the Warrant Share  Delivery Date, and if after such date the
             Holder is  required  by its broker to  purchase  (in an open market
             transaction  or  otherwise)  shares of Common  Stock to  deliver in
             satisfaction  of a sale by the Holder of the Warrant  Shares  which
             the Holder  anticipated  receiving upon such exercise (a "BUY-IN"),
             then the Company  shall (1) pay in cash to the Holder the amount by
             which (x) the Holder's total purchase  price  (including  brokerage
             commissions,  if any) for the shares of Common  Stock so  purchased
             exceeds  (y) the  product of (A) the number of Warrant  Shares that
             the  Company was  required  to deliver to the Holder in  connection
             with the exercise at issue multiplied by (B) the price at which the
             sell order giving rise to such  purchase  obligation  was executed,
             and (2) at the option of the Holder,  either  reinstate the portion
             of the Warrant and  equivalent  number of Warrant  Shares for which

                                       4

             such  exercise  was not honored or deliver to the Holder the number
             of shares of Common  Stock  that  would  have been  issued  had the
             Company timely complied with its exercise and delivery  obligations
             hereunder. For example, if the Holder purchases Common Stock having
             a total purchase price of $11,000 to cover a Buy-In with respect to
             an attempted  exercise of this  Warrant,  with respect to which the
             actual sale price of the  Warrant  Shares at the time of sale was a
             total of $10,000,  under  clause (1) of the  immediately  preceding
             sentence,  the Company shall be required to pay the Holder  $1,000.
             The Holder shall provide the Company written notice  indicating the
             amounts  payable to the Holder in respect of the  Buy-In,  together
             with  applicable   confirmations  and  other  evidence   reasonably
             requested  by the  Company.  Nothing  herein shall limit a Holder's
             right to pursue any other  remedies  available to it hereunder,  at
             law  or in  equity  including,  without  limitation,  a  decree  of
             specific  performance  and/or injunctive relief with respect to the
             Company's  failure  to  timely  deliver  certificates  representing
             shares of Common  Stock upon  exercise  of the  Warrant as required
             pursuant to the terms hereof.

                    vi.    NO FRACTIONAL  SHARES OR SCRIP. No fractional  shares
             or scrip  representing  fractional  shares shall be issued upon the
             exercise of this  Warrant.  As to any fraction of a share which the
             Holder would  otherwise be entitled to purchase upon such exercise,
             the Company  shall pay a cash  adjustment  in respect of such final
             fraction  in an amount  equal to such  fraction  multiplied  by the
             Exercise Price.

                    vii.   CHARGES, TAXES AND EXPENSES. Issuance of certificates
             for Warrant  Shares shall be made without  charge to the Holder for
             any issue or transfer tax or other incidental expense in respect of
             the issuance of such  certificate,  all of which taxes and expenses
             shall be paid by the Company, and such certificates shall be issued
             in the  name of the  Holder  or in such  name  or  names  as may be
             directed  by the  Holder;  PROVIDED,  HOWEVER,  that  in the  event
             certificates  for  Warrant  Shares are to be issued in a name other
             than the name of the Holder,  this  Warrant  when  surrendered  for
             exercise  shall be  accompanied  by the  Assignment  Form  attached
             hereto duly executed by the Holder; and the Company may require, as
             a condition  thereto,  the payment of a sum sufficient to reimburse
             it for any transfer tax incidental thereto.

                    viii.  CLOSING  OF  BOOKS.  The  Company  will not close its
             stockholder  books or  records  in any manner  which  prevents  the
             timely exercise of this Warrant, pursuant to the terms hereof.

     Section 3.     CERTAIN ADJUSTMENTS.

             a)     STOCK  DIVIDENDS  AND SPLITS.  If the  Company,  at any time
while this Warrant is outstanding:  (A) pays a stock dividend or otherwise makes
a  distribution  or  distributions  on shares of its  Common  Stock or any other
equity or equity equivalent securities payable in shares of Common Stock (which,
for  avoidance of doubt,  shall not include any shares of Common Stock issued by
the Company  pursuant to this  Warrant),  (B) subdivides  outstanding  shares of

                                       5

Common Stock into a larger number of shares,  (C) combines  (including by way of
reverse stock split) outstanding shares of Common Stock into a smaller number of
shares,  or (D) issues by  reclassification  of shares of the  Common  Stock any
shares of capital  stock of the Company,  then in each case the  Exercise  Price
shall be multiplied by a fraction of which the numerator  shall be the number of
shares  of  Common  Stock  (excluding   treasury  shares,  if  any)  outstanding
immediately  before such event and of which the denominator  shall be the number
of shares of Common  Stock  outstanding  immediately  after  such  event and the
number of shares issuable upon exercise of this Warrant shall be proportionately
adjusted.  Any  adjustment  made  pursuant  to this  Section  3(a) shall  become
effective   immediately   after  the  record  date  for  the   determination  of
stockholders  entitled to receive such dividend or distribution and shall become
effective  immediately  after the effective  date in the case of a  subdivision,
combination or re-classification.

             b)     SUBSEQUENT  EQUITY SALES.  If the Company or any  Subsidiary
thereof,  as applicable,  at any time while this Warrant is  outstanding,  shall
offer,  sell, grant any option to purchase or offer,  sell or grant any right to
reprice its securities, or otherwise dispose of or issue (or announce any offer,
sale, grant or any option to purchase or other  disposition) any Common Stock or
Common Stock Equivalents entitling any Person to acquire shares of Common Stock,
at an effective  price per share less than the then  Exercise  Price (such lower
price,  the "BASE  SHARE  PRICE" and such  issuances  collectively,  a "DILUTIVE
ISSUANCE"),  as adjusted  hereunder (if the holder of the Common Stock or Common
Stock Equivalents so issued shall at any time,  whether by operation of purchase
price adjustments, reset provisions,  floating conversion,  exercise or exchange
prices or  otherwise,  or due to warrants,  options or rights per share which is
issued in connection with such issuance, be entitled to receive shares of Common
Stock at an  effective  price per share which is less than the  Exercise  Price,
such issuance  shall be deemed to have occurred for less than the Exercise Price
on such date of the Dilutive Issuance),  then, (i) if the issuance occurs during
the  period  from the  Initial  Exercise  Date  until  the later of the 18 month
anniversary  of the Initial  Exercise  Date and the closing  date of a Qualified
Offering (as hereinafter defined),  the Exercise Price shall be reduced to equal
the Base Share Price and the number of Warrant Shares  issuable  hereunder shall
be increased  such that the aggregate  Exercise Price payable  hereunder,  after
taking into account the decrease in the  Exercise  Price,  shall be equal to the
aggregate  Exercise  Price prior to such  adjustment,  and (ii) if such issuance
occurs  thereafter  until the  Termination  Date,  the  Exercise  Price shall be
reduced and only reduced by multiplying  the Exercise  Price by a fraction,  the
numerator  of  which  is the  number  of  shares  of  Common  Stock  issued  and
outstanding immediately prior to the Dilutive Issuance plus the number of shares
of Common  Stock  that the  offering  price  for such  Dilutive  Issuance  would
purchase at the then Exercise  Price,  and the denominator of which shall be the
sum of the number of shares of Common Stock issued and  outstanding  immediately
prior to the  Dilutive  Issuance  plus the  number of shares of Common  Stock so
issued or issuable in connection  with the Dilutive  Issuance  (such  fractional
result,  the "AVERAGE  SHARE PRICE") and the number of Warrant  Shares  issuable
hereunder  shall be increased  such that the  aggregate  Exercise  Price payable
hereunder,  after taking into account the decrease in the Exercise Price,  shall
be  equal  to the  aggregate  Exercise  Price  prior  to such  adjustment.  Such
adjustment shall be made whenever such Common Stock or Common Stock  Equivalents
are issued. Notwithstanding the foregoing, no adjustments shall be made, paid or
issued  under this Section  3(b) in respect of an Exempt  Issuance.  The Company
shall notify the Holder in writing,  no later than the Trading Day following the
issuance  of any  Common  Stock or  Common  Stock  Equivalents  subject  to this

                                       6

section,  indicating therein the applicable issuance price, or of the applicable
reset price,  exchange  price,  conversion  price and other  pricing terms (such
notice, the "DILUTIVE ISSUANCE NOTICE"). For purposes of clarification,  whether
or not the Company provides a Dilutive  Issuance Notice pursuant to this Section
3(b),  upon the  occurrence  of any  Dilutive  Issuance,  after the date of such
Dilutive Issuance the Holder is entitled to receive the number of Warrant Shares
based upon the Base Share  Price or the  Average  Share  Price,  as  applicable,
regardless  of whether the Holder  accurately  refers to the Base Share Price or
the Average Share Price,  as applicable,  in the Notice of Exercise.  "QUALIFIED
OFFERING" means a firm commitment  underwritten  public offering of Common Stock
or Common Stock  Equivalents  where the proceeds to the Company  equal or exceed
$25 million and the  effective  price per share equals or exceeds twice the then
Exercise Price.

             c)     PRO RATA DISTRIBUTIONS. If the Company, at any time prior to
the Termination  Date,  shall distribute to all holders of Common Stock (and not
to Holders of the Warrants)  evidences of its indebtedness or assets  (including
cash and cash  dividends) or rights or warrants to subscribe for or purchase any
security  other than the Common Stock (which shall be subject to Section  3(b)),
then in each such case the Exercise Price shall be adjusted by  multiplying  the
Exercise  Price  in  effect  immediately  prior to the  record  date  fixed  for
determination  of  stockholders  entitled  to  receive  such  distribution  by a
fraction of which the denominator  shall be the VWAP determined as of the record
date  mentioned  above,  and of which the  numerator  shall be such VWAP on such
record date less the then per share fair market value at such record date of the
portion of such assets or evidence of indebtedness so distributed  applicable to
one  outstanding  share  of the  Common  Stock  as  determined  by the  Board of
Directors in good faith. In either case the adjustments  shall be described in a
statement  provided  to the  Holder of the  portion  of assets or  evidences  of
indebtedness so distributed or such subscription  rights applicable to one share
of Common Stock. Such adjustment shall be made whenever any such distribution is
made and shall  become  effective  immediately  after the record date  mentioned
above.

             d)     FUNDAMENTAL TRANSACTION.  If, at any time while this Warrant
is  outstanding,  (A) the  Company  effects any merger or  consolidation  of the
Company with or into another Person,  (B) the Company effects any sale of all or
substantially all of its assets in one or a series of related transactions,  (C)
any tender offer or exchange offer (whether by the Company or another Person) is
completed  pursuant to which  holders of Common Stock are permitted to tender or
exchange their shares for other securities, cash or property, or (D) the Company
effects  any  reclassification  of the  Common  Stock  or any  compulsory  share
exchange  pursuant to which the Common Stock is  effectively  converted  into or
exchanged  for  other  securities,  cash  or  property  (in  any  such  case,  a
"FUNDAMENTAL TRANSACTION"),  then, upon any subsequent exercise of this Warrant,
the Holder shall have the right to receive,  for each  Warrant  Share that would
have been  issuable upon such exercise  immediately  prior to the  occurrence of
such  Fundamental  Transaction,  at the option of the Holder,  (a) the number of
shares of Common  Stock of the  successor  or  acquiring  corporation  or of the
Company, if it is the surviving  corporation,  and any additional  consideration
(the  "ALTERNATE  CONSIDERATION")  receivable  upon  or  as  a  result  of  such
reorganization, reclassification, merger, consolidation or disposition of assets
by a Holder of the number of shares of Common  Stock for which  this  Warrant is
exercisable immediately prior to such event or (b) if the Company is acquired in
an all cash  transaction,  cash equal to the value of this Warrant as determined

                                       7

in accordance with the Black-Scholes option pricing formula. For purposes of any
such exercise,  the  determination  of the Exercise Price shall be appropriately
adjusted  to apply  to such  Alternate  Consideration  based  on the  amount  of
Alternate Consideration issuable in respect of one share of Common Stock in such
Fundamental  Transaction,  and the Company shall  apportion  the Exercise  Price
among the Alternate Consideration in a reasonable manner reflecting the relative
value of any different components of the Alternate Consideration.  If holders of
Common Stock are given any choice as to the  securities,  cash or property to be
received in a Fundamental  Transaction,  then the Holder shall be given the same
choice as to the Alternate  Consideration  it receives upon any exercise of this
Warrant  following  such  Fundamental  Transaction.  To the extent  necessary to
effectuate the foregoing  provisions,  any successor to the Company or surviving
entity in such Fundamental  Transaction  shall issue to the Holder a new warrant
consistent  with the foregoing  provisions  and evidencing the Holder's right to
exercise  such  warrant  into  the  Alternate  Consideration.  The  terms of any
agreement pursuant to which a Fundamental  Transaction is effected shall include
terms  requiring  any such  successor  or  surviving  entity to comply  with the
provisions  of this  Section  3(d) and  insuring  that this Warrant (or any such
replacement security) will be similarly adjusted upon any subsequent transaction
analogous to a Fundamental Transaction.

             e)     CALCULATIONS. All calculations under this Section 3 shall be
made to the nearest cent or the nearest  1/100th of a share, as the case may be.
For  purposes of this  Section 3, the number of shares of Common Stock deemed to
be issued and  outstanding  as of a given date shall be the sum of the number of
shares  of  Common  Stock  (excluding   treasury  shares,  if  any)  issued  and
outstanding.

             f)     VOLUNTARY ADJUSTMENT BY COMPANY. The Company may at any time
during the term of this Warrant  reduce the then current  Exercise  Price to any
amount and for any period of time deemed  appropriate  by the Board of Directors
of the Company;  PROVIDED,  HOWEVER,  that in the event the Company elects to so
adjust the Exercise Price, the Company may  subsequently  revert to the Exercise
Price in effect immediately prior to such voluntary adjustment.

             g)     NOTICE TO HOLDERS.

                    i.     ADJUSTMENT TO EXERCISE  PRICE.  Whenever the Exercise
             Price is  adjusted  pursuant to this  Section 3, the Company  shall
             promptly  mail to each Holder a notice  setting  forth the Exercise
             Price after such  adjustment and setting forth a brief statement of
             the  facts  requiring  such  adjustment.  If the  Company  issues a
             variable rate security,  the Company shall be deemed to have issued
             Common Stock or Common  Stock  Equivalents  at the lowest  possible
             conversion  or  exercise  price at  which  such  securities  may be
             converted or exercised in the case of a Variable  Rate  Transaction
             (as defined in the Purchase Agreement).

                    ii.    NOTICE  TO  ALLOW  EXERCISE  BY  HOLDER.  If (A)  the
             Company shall declare a dividend (or any other distribution) on the
             Common Stock; (B) the Company shall declare a special  nonrecurring
             cash  dividend  on or a  redemption  of the Common  Stock;  (C) the
             Company  shall  authorize the granting to all holders of the Common
             Stock rights or warrants to subscribe for or purchase any shares of
             capital  stock of any class or of any rights;  (D) the  approval of
             any  stockholders  of the Company  shall be required in  connection

                                       8

             with any reclassification of the Common Stock, any consolidation or
             merger to which the Company is a party, any sale or transfer of all
             or  substantially  all  of  the  assets  of  the  Company,  of  any
             compulsory  share  exchange  whereby the Common  Stock is converted
             into other  securities,  cash or  property;  (E) the Company  shall
             authorize the voluntary or involuntary dissolution,  liquidation or
             winding up of the affairs of the Company;  then, in each case,  the
             Company  shall cause to be mailed to the Holder at its last address
             as it shall  appear upon the Warrant  Register of the  Company,  at
             least 20 calendar days prior to the applicable  record or effective
             date hereinafter  specified, a notice stating (x) the date on which
             a  record  is to  be  taken  for  the  purpose  of  such  dividend,
             distribution, redemption, rights or warrants, or if a record is not
             to be taken,  the date as of which the holders of the Common  Stock
             of  record  to  be  entitled  to  such   dividend,   distributions,
             redemption,  rights or warrants  are to be  determined,  or (y) the
             date on which such reclassification,  consolidation,  merger, sale,
             transfer  or share  exchange is  expected  to become  effective  or
             close,  and the date as of which it is expected that holders of the
             Common Stock of record  shall be entitled to exchange  their shares
             of  the  Common  Stock  for  securities,  cash  or  other  property
             deliverable  upon  such  reclassification,  consolidation,  merger,
             sale,  transfer or share  exchange;  PROVIDED,  that the failure to
             mail such notice or any --------  defect  therein or in the mailing
             thereof  shall not  affect the  validity  of the  corporate  action
             required  to be  specified  in such  notice.  Subject  to the other
             provisions of this Warrant, the Holder is entitled to exercise this
             Warrant  during the 20-day  period  commencing  on the date of such
             notice to the effective date of the event triggering such notice.

             h)     If the Company shall be in default under Section  2(e)(i) so
that shares  issued at the  Exercise  Price,  adjusted in  accordance  with this
Section 3 would not be validly  issued,  the  adjustment of the number of shares
provided for in this Section 3 shall nonetheless be made and the Holder shall be
entitled to purchase such greater  number of shares at the lowest price at which
such shares may then be validly issued under applicable law. Such exercise shall
not  constitute a waiver of any claim  arising  against the Company by reason of
its default under Section 2(e)(i) of this Warrant.

     Section 4.     TRANSFER OF WARRANT.

             a)     TRANSFERABILITY.  Subject to compliance  with any applicable
securities  laws and the  conditions  set forth in Sections 4(d) and 5(a) hereof
and to the provisions of Section 4.1 of the Purchase Agreement, this Warrant and
all rights  hereunder are  transferable,  in whole or in part, upon surrender of
this Warrant at the  principal  office of the Company,  together  with a written
assignment  of this  Warrant  substantially  in the form  attached  hereto  duly
executed by the Holder or its agent or attorney and funds  sufficient to pay any
transfer  taxes payable upon the making of such  transfer.  Upon such  surrender
and, if required,  such  payment,  the Company  shall  execute and deliver a new
Warrant  or  Warrants  in the  name  of the  assignee  or  assignees  and in the
denomination or  denominations  specified in such instrument of assignment,  and
shall issue to the assignor a new Warrant evidencing the portion of this Warrant
not so assigned,  and this Warrant shall  promptly be cancelled.  A Warrant,  if
properly assigned,  may be exercised by a new holder for the purchase of Warrant
Shares without having a new Warrant issued.

                                       9

             b)     NEW  WARRANTS.  This Warrant may be divided or combined with
other Warrants upon presentation  hereof at the aforesaid office of the Company,
together with a written notice  specifying the names and  denominations in which
new  Warrants  are to be issued,  signed by the Holder or its agent or attorney.
Subject  to  compliance  with  Section  4(a),  as to any  transfer  which may be
involved in such division or combination,  the Company shall execute and deliver
a new Warrant or Warrants in exchange  for the Warrant or Warrants to be divided
or combined in accordance with such notice.

             c)     WARRANT  REGISTER.  The Company shall register this Warrant,
upon records to be  maintained  by the Company for that  purpose  (the  "WARRANT
REGISTER"),  in the name of the  record  Holder  hereof  from time to time.  The
Company may deem and treat the registered Holder of this Warrant as the absolute
owner hereof for the purpose of any exercise  hereof or any  distribution to the
Holder, and for all other purposes, absent actual notice to the contrary.

             d)     TRANSFER  RESTRICTIONS.  If, at the time of the surrender of
this Warrant in connection  with any transfer of this  Warrant,  the transfer of
this  Warrant  shall not be  registered  pursuant to an  effective  registration
statement under the Securities Act and under applicable state securities or blue
sky laws, the Company may require,  as a condition of allowing such transfer (i)
that the Holder or transferee of this  Warrant,  as the case may be,  furnish to
the  Company a written  opinion  of  counsel  (which  opinion  shall be in form,
substance   and  scope   customary   for  opinions  of  counsel  in   comparable
transactions) to the effect that such transfer may be made without  registration
under the Securities Act and under applicable state securities or blue sky laws,
(ii) that the  holder or  transferee  execute  and  deliver  to the  Company  an
investment letter in form and substance acceptable to the Company and (iii) that
the  transferee  be an  "accredited  investor"  as defined  in Rules  501(a)(1),
(a)(2),  (a)(3),  (a)(7),  or (a)(8)  promulgated  under the Securities Act or a
qualified  institutional  buyer as defined in Rule 144A(a) under the  Securities
Act.

     Section 5.     MISCELLANEOUS.

             a)     TITLE TO WARRANT.  Prior to the Termination Date and subject
to compliance with  applicable laws and Section 4 of this Warrant,  this Warrant
and all rights hereunder are transferable, in whole or in part, at the office or
agency of the  Company by the Holder in person or by duly  authorized  attorney,
upon surrender of this Warrant  together with the Assignment Form annexed hereto
properly  endorsed.  The transferee shall sign an investment  letter in form and
substance reasonably satisfactory to the Company.

             b)     NO RIGHTS AS SHAREHOLDER  UNTIL EXERCISE.  This Warrant does
not entitle the Holder to any voting rights or other rights as a shareholder  of
the Company prior to the exercise hereof. Upon the surrender of this Warrant and
the  payment  of the  aggregate  Exercise  Price  (or  by  means  of a  cashless
exercise),  the Warrant Shares so purchased shall be deemed to be issued to such
Holder as the record  owner of such  shares as of the close of  business  on the
later of the date of such surrender or payment.

             c)     LOSS,  THEFT,  DESTRUCTION  OR  MUTILATION  OF WARRANT.  The
Company  covenants  that upon  receipt  by the  Company of  evidence  reasonably
satisfactory to it of the loss, theft, destruction or mutilation of this Warrant
or any stock  certificate  relating to the Warrant Shares,  and in case of loss,

                                       10

theft or  destruction,  of indemnity or security  reasonably  satisfactory to it
(which, in the case of the Warrant,  shall not include the posting of any bond),
and upon surrender and  cancellation  of such Warrant or stock  certificate,  if
mutilated,  the Company will make and deliver a new Warrant or stock certificate
of like  tenor and dated as of such  cancellation,  in lieu of such  Warrant  or
stock certificate.

             d)     SATURDAYS,  SUNDAYS, HOLIDAYS, ETC. If the last or appointed
day for the  taking of any action or the  expiration  of any right  required  or
granted herein shall be a Saturday,  Sunday or a legal holiday, then such action
may be taken or such right may be  exercised  on the next  succeeding  day not a
Saturday, Sunday or legal holiday.

             e)     AUTHORIZED SHARES.

                    The Company  covenants that during the period the Warrant is
             outstanding,  it will  reserve  from its  authorized  and  unissued
             Common  Stock a  sufficient  number of shares  to  provide  for the
             issuance of the Warrant  Shares upon the  exercise of any  purchase
             rights under this Warrant.  The Company further  covenants that its
             issuance of this Warrant  shall  constitute  full  authority to its
             officers  who  are  charged  with  the  duty  of  executing   stock
             certificates  to execute and issue the necessary  certificates  for
             the Warrant  Shares upon the exercise of the purchase  rights under
             this Warrant.  The Company will take all such reasonable  action as
             may be necessary  to assure that such Warrant  Shares may be issued
             as provided  herein  without  violation  of any  applicable  law or
             regulation, or of any requirements of the Trading Market upon which
             the Common Stock may be listed.

                    Except  and to the extent as waived or  consented  to by the
             Holder,  the Company  shall not by any action,  including,  without
             limitation,  amending its certificate of  incorporation  or through
             any  reorganization,  transfer  of assets,  consolidation,  merger,
             dissolution,  issue or sale of  securities  or any other  voluntary
             action, avoid or seek to avoid the observance or performance of any
             of the terms of this  Warrant,  but will at all times in good faith
             assist in the  carrying  out of all such terms and in the taking of
             all such actions as may be necessary or  appropriate to protect the
             rights of Holder as set forth in this Warrant  against  impairment.
             Without limiting the generality of the foregoing,  the Company will
             (a) not  increase  the par value of any  Warrant  Shares  above the
             amount  payable  therefor upon such exercise  immediately  prior to
             such  increase  in par  value,  (b) take all such  action as may be
             necessary or  appropriate in order that the Company may validly and
             legally issue fully paid and nonassessable  Warrant Shares upon the
             exercise  of this  Warrant,  and (c)  use  commercially  reasonable
             efforts to obtain all such  authorizations,  exemptions or consents
             from any public regulatory body having jurisdiction  thereof as may
             be necessary to enable the Company to perform its obligations under
             this Warrant.

                    Before taking any action which would result in an adjustment
             in  the  number  of  Warrant  Shares  for  which  this  Warrant  is
             exercisable or in the Exercise Price,  the Company shall obtain all

                                       11

             such  authorizations or exemptions thereof, or consents thereto, as
             may be necessary from any public  regulatory  body or bodies having
             jurisdiction thereof.

             f)     JURISDICTION.  All questions  concerning  the  construction,
validity,  enforcement and interpretation of this Warrant shall be determined in
accordance with the provisions of the Purchase Agreement.

             g)     RESTRICTIONS.  The  Holder  acknowledges  that  the  Warrant
Shares acquired upon the exercise of this Warrant, if not registered,  will have
restrictions upon resale imposed by state and federal securities laws.

             h)     NONWAIVER AND EXPENSES. No course of dealing or any delay or
failure to exercise any right hereunder on the part of Holder shall operate as a
waiver of such right or  otherwise  prejudice  the  Holder's  rights,  powers or
remedies,  notwithstanding  the fact that all rights hereunder  terminate on the
Termination  Date. If the Company  willfully and knowingly  fails to comply with
any  provision of this  Warrant,  which  results in any material  damages to the
Holder,  the Company  shall pay to Holder such amounts as shall be sufficient to
cover  any  costs  and  expenses  including,  but  not  limited  to,  reasonable
attorneys' fees, including those of appellate proceedings, incurred by Holder in
collecting any amounts due pursuant hereto or in otherwise  enforcing any of its
rights, powers or remedies hereunder.

             i)     NOTICES.  Any notice,  request or other document required or
permitted  to be  given or  delivered  to the  Holder  by the  Company  shall be
delivered in accordance with the notice provisions of the Purchase Agreement.

             j)     LIMITATION OF LIABILITY. No provision hereof, in the absence
of any affirmative action by Holder to exercise this Warrant or purchase Warrant
Shares, and no enumeration  herein of the rights or privileges of Holder,  shall
give rise to any liability of Holder for the purchase  price of any Common Stock
or as a stockholder  of the Company,  whether such  liability is asserted by the
Company or by creditors of the Company.

             k)     REMEDIES.  Holder, in addition to being entitled to exercise
all rights granted by law,  including  recovery of damages,  will be entitled to
specific  performance of its rights under this Warrant.  The Company agrees that
monetary  damages  would not be adequate  compensation  for any loss incurred by
reason of a breach by it of the  provisions of this Warrant and hereby agrees to
waive the defense in any action for  specific  performance  that a remedy at law
would be adequate.

             l)     SUCCESSORS  AND ASSIGNS.  Subject to  applicable  securities
laws, this Warrant and the rights and obligations  evidenced  hereby shall inure
to the  benefit of and be binding  upon the  successors  of the  Company and the
successors and permitted  assigns of the Holder.  The provisions of this Warrant
are  intended  to be for the  benefit of all  Holders  from time to time of this
Warrant and shall be enforceable by any such Holder or holder of Warrant Shares.

             m)     AMENDMENT.  This  Warrant  may be modified or amended or the
provisions hereof waived with the written consent of the Company and the Holder.

                                       12

             n)     SEVERABILITY.  Wherever  possible,  each  provision  of this
Warrant shall be  interpreted  in such manner as to be effective and valid under
applicable  law, but if any  provision of this Warrant shall be prohibited by or
invalid under  applicable law, such provision shall be ineffective to the extent
of such  prohibition or invalidity,  without  invalidating the remainder of such
provisions or the remaining provisions of this Warrant.

             o)     HEADINGS.  The  headings  used in this  Warrant  are for the
convenience of reference  only and shall not, for any purpose,  be deemed a part
of this Warrant.

                              ********************

                                       13

     IN WITNESS  WHEREOF,  the Company has caused this Warrant to be executed by
its officer thereunto duly authorized.

Dated:  ________ __, 200_

                                          RELATIONSERVE MEDIA, INC.

                                          By:_______________________________
                                             Name:
                                             Title:

                                       14

                               NOTICE OF EXERCISE

TO:   RELATIONSERVE MEDIA, INC.

          (1)  The undersigned hereby elects to purchase ________ Warrant Shares
of the Company  pursuant to the terms of the attached Warrant (only if exercised
in full), and tenders  herewith payment of the exercise price in full,  together
with all applicable transfer taxes, if any.

          (2)  Payment shall take the form of (check applicable box):

                  [  ] in lawful money of the United States; or

                  [ ] the  cancellation  of such number of Warrant  Shares as is
          necessary,  in  accordance  with the formula  set forth in  subsection
          2(c), to exercise  this Warrant with respect to the maximum  number of
          Warrant Shares purchasable pursuant to the cashless exercise procedure
          set forth in subsection 2(c).

          (3)  Please issue a  certificate  or  certificates  representing  said
Warrant  Shares  in the  name of the  undersigned  or in such  other  name as is
specified below:

                         -------------------------------

The Warrant Shares shall be delivered to the following:

                         -------------------------------

                         -------------------------------

                         -------------------------------

          (4)  ACCREDITED INVESTOR.  The undersigned is an "accredited investor"
as defined in  Regulation D  promulgated  under the  Securities  Act of 1933, as
amended.

[SIGNATURE OF HOLDER]

Name of Investing Entity:
                         -------------------------------------------------------

SIGNATURE OF AUTHORIZED SIGNATORY OF INVESTING ENTITY:
                                                       -------------------------
Name of Authorized Signatory:
                              --------------------------------------------------
Title of Authorized Signatory:
                               -------------------------------------------------
Date:
      --------------------------------------------------------------------------

                                 ASSIGNMENT FORM

                    (To assign the foregoing warrant, execute
                   this form and supply required information.
                 Do not use this form to exercise the warrant.)

      FOR VALUE RECEIVED, the foregoing Warrant and all rights evidenced thereby
are hereby assigned to

_______________________________________________ whose address is

______________________________________________________________________.

______________________________________________________________________

                                                Dated:  ______________, ________

            Holder's Signature:  _____________________________

            Holder's Address:    _____________________________

                                 _____________________________

Signature Guaranteed:  ___________________________________________

NOTE: The signature to this  Assignment Form must correspond with the name as it
appears on the face of the Warrant,  without  alteration or  enlargement  or any
change whatsoever,  and must be guaranteed by a bank or trust company.  Officers
of corporations and those acting in a fiduciary or other representative capacity
should file proper evidence of authority to assign the foregoing Warrant.

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