Document:

Exchange and Registration Rights Agreement

 Exhibit 4.3 
 Execution Version 
 TransUnion Holding Company, Inc. 

9.625%/10.375% Senior PIK Toggle Notes due 2018 
  

 
 Exchange
and Registration Rights Agreement 
 March 21, 2012 
 Goldman, Sachs & Co. 
 Deutsche Bank Securities Inc. 

As representatives of the several Purchasers 
 named in Schedule I to the Purchase Agreement 
 c/o Goldman, Sachs & Co. 

200 West Street 
 New York, New York 10282-2198

 Ladies and Gentlemen: 
 TransUnion Holding Company, Inc., a Delaware corporation (the “Company”), proposes to issue and sell to the Purchasers (as defined herein) upon the terms set forth in the Purchase
Agreement (as defined herein) $600,000.00 in aggregate principal amount of its 9.625% / 10.375% Senior PIK Toggle Notes due 2018. As an inducement to the Purchasers to enter into the Purchase Agreement and in satisfaction of a condition to the
obligations of the Purchasers thereunder, the Company agrees with the Purchasers for the benefit of holders (as defined herein) from time to time of the Registrable Securities (as defined herein) as follows: 

1. Certain Definitions. For purposes of this Exchange and Registration Rights Agreement (this “Agreement”), the
following terms shall have the following respective meanings: 
 “Base Interest” shall mean the
interest that would otherwise accrue on the Securities under the terms thereof and the Indenture, without giving effect to the provisions of this Agreement. 
 The term “broker-dealer” shall mean any broker or dealer registered with the Commission under the Exchange Act. 

“Business Day” shall have the meaning set forth in Rule 13e-4(a)(3) promulgated by the Commission
under the Exchange Act, as the same may be amended or succeeded from time to time. 
 “Closing
Date” shall mean the date on which the Securities are initially issued. 
 “Commission”
shall mean the United States Securities and Exchange Commission, or any other federal agency at the time administering the Exchange Act or the Securities Act, whichever is the relevant statute for the particular purpose. 

“EDGAR System” means the EDGAR filing system of the Commission and the rules and regulations pertaining
thereto promulgated by the Commission in Regulation S-T under the Securities Act and the Exchange Act, in each case as the same may be amended or succeeded from time to time (and without regard to format). 

  
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 “Effective Time,” in the case of (i) an Exchange
Registration, shall mean the time and date as of which the Commission declares the Exchange Registration Statement effective or as of which the Exchange Registration Statement otherwise becomes effective and, (ii) a Shelf Registration, shall
mean the time and date as of which the Commission declares the Shelf Registration Statement effective or as of which the Shelf Registration Statement otherwise becomes effective and (iii) a Market-Making Registration, shall mean the time and
date as of which the Commission declares the Market-Making Registration Statement effective or as of which the Market-Making Registration Statement otherwise becomes effective. 

“Effectiveness Period” shall have the meaning assigned thereto in Section 2(b). 

“Electing Holder” shall mean any holder of Registrable Securities that has returned a completed and
signed Notice and Questionnaire to the Company in accordance with Section 3(d)(ii) or Section 3(d)(iii) and the instructions set forth in the Notice and Questionnaire. 

“Exchange Act” shall mean the Securities Exchange Act of 1934, as amended, and the rules and regulations
promulgated by the Commission thereunder, as the same may be amended or succeeded from time to time. 

“Exchange Offer” shall have the meaning assigned thereto in Section 2(a). 

“Exchange Registration” shall have the meaning assigned thereto in Section 3(c). 

“Exchange Registration Statement” shall have the meaning assigned thereto in Section 2(a).

 “Exchange Securities” shall have the meaning assigned thereto in Section 2(a).

 The term “holder” shall mean each of the Purchasers and other persons who acquire Securities
from time to time (including any successors or assigns), in each case for so long as such person owns any Securities. 
 “Indenture” shall mean the trust indenture, dated as of March 21, 2012, between the Company and Wells Fargo Bank, National Association, as trustee, as the same may be amended from
time to time. 
 “Market Maker” shall mean Goldman, Sachs & Co. and its affiliates (as
defined under the rules and regulations of the Commission). 
 “Market-Making Conditions” shall
have the meaning assigned thereto in Section 2(d). 
 “Market-Making Prospectus” shall have
the meaning assigned thereto in Section 2(d). 
 “Market-Making Registration” shall have
the meaning assigned thereto in Section 2(d). 
 “Market-Making Registration Statement”
shall have the meaning assigned thereto in Section 2(d). 

  
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 “Notice and Questionnaire” means a Notice of Registration
Statement and Selling Securityholder Questionnaire substantially in the form of Exhibit A hereto. 
 The term
“person” shall mean a corporation, limited liability company, association, partnership, organization, business, individual, government or political subdivision thereof or governmental agency. 

“Purchase Agreement” shall mean the Purchase Agreement, dated as of March 2, 2012 between the
Purchasers and the Company relating to the Securities. 
 “Purchasers” shall mean the Purchasers
named in Schedule I to the Purchase Agreement. 
 “Registrable Securities” shall mean the
Securities; provided, however, that a Security shall cease to be a Registrable Security upon the earliest to occur of the following: (i) in the circumstances contemplated by Section 2(a), the Security has been exchanged for an
Exchange Security in an Exchange Offer as contemplated in Section 2(a) (provided that any Exchange Security that, pursuant to the last two sentences of Section 2(a), is included in a prospectus for use in connection with resales by
broker-dealers shall be deemed to be a Registrable Security with respect to Sections 5, 6 and 9 until resale of such Registrable Security has been effected within the Resale Period); (ii) in the circumstances contemplated by Section 2(b),
a Shelf Registration Statement registering such Security under the Securities Act has been declared or becomes effective and such Security has been sold or otherwise transferred by the holder thereof pursuant to and in a manner contemplated by such
effective Shelf Registration Statement; (iii) subject to Section 8(b), such Security is actually sold by the holder thereof pursuant to Rule 144 under circumstances in which any legend borne by such Security relating to restrictions
on transferability thereof, under the Securities Act or otherwise, is removed by the Company or pursuant to the Indenture; or (iv) such Security shall cease to be outstanding. 

“Registration Default” shall have the meaning assigned thereto in Section 2(c). 

“Registration Default Period” shall have the meaning assigned thereto in Section 2(c). 

“Registration Expenses” shall have the meaning assigned thereto in Section 4. 

“Resale Period” shall have the meaning assigned thereto in Section 2(a). 

“Restricted Holder” shall mean (i) a holder that is an affiliate of the Company within the meaning
of Rule 405, (ii) a holder who acquires Exchange Securities outside the ordinary course of such holder’s business, (iii) a holder who has arrangements or understandings with any person to participate in the Exchange Offer for the
purpose of distributing Exchange Securities and (iv) a holder that is a broker-dealer, but only with respect to Exchange Securities received by such broker-dealer pursuant to an Exchange Offer in exchange for Registrable Securities acquired by
the broker-dealer directly from the Company. 
 “Rule 144,” “Rule 405”,
“Rule 415”, “Rule 424”, “Rule 430B” and “Rule 433” shall mean, in each case, such rule promulgated by the Commission under the Securities Act (or any successor provision), as the
same may be amended or succeeded from time to time. 
 “Securities” shall mean, collectively,
the $600,000,000 in aggregate principal amount of the Company’s 9.625% / 10.375% Senior PIK Toggle Notes due 2018 to be issued and sold to the Purchasers, and securities issued in exchange therefor or in lieu thereof pursuant to the Indenture.

  
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 “Securities Act” shall mean the Securities Act of 1933, as
amended, and the rules and regulations promulgated by the Commission thereunder, as the same may be amended or succeeded from time to time. 
 “Shelf Registration” shall have the meaning assigned thereto in Section 2(b). 
 “Shelf Registration Statement” shall have the meaning assigned thereto in Section 2(b). 
 “Special Interest” shall have the meaning assigned thereto in Section 2(c). 
 “Suspension Period” shall have the meaning assigned thereto in Section 2(b). 
 “Trust Indenture Act” shall mean the Trust Indenture Act of 1939, as amended, and the rules and regulations promulgated by the Commission thereunder, as the same may be amended or
succeeded from time to time. 
 “Trustee” shall mean Wells Fargo Bank, National Association, as
trustee under the Indenture, together with any successors thereto in such capacity. 
 Unless the context otherwise requires,
any reference herein to a “Section” or “clause” refers to a Section or clause, as the case may be, of this Agreement, and the words “herein,” “hereof” and “hereunder” and other words of similar
import refer to this Agreement as a whole and not to any particular Section or other subdivision. 
 2. Registration Under
the Securities Act. 
 (a) Except as set forth in Section 2(b) below, the Company agrees to file under
the Securities Act, a registration statement relating to an offer to exchange (such registration statement, the “Exchange Registration Statement”, and such offer, the “Exchange Offer”) any and all of the Securities
for a like aggregate principal amount of debt securities issued by the Company, which debt securities are substantially identical to the Securities (and are entitled to the benefits of the Indenture), except that they have been registered pursuant
to an effective registration statement under the Securities Act and do not contain provisions for Special Interest contemplated in Section 2(c) below (such new debt securities hereinafter called “Exchange Securities”). The
Company agrees to use commercially reasonable efforts to cause the Exchange Registration Statement to become effective under the Securities Act. The Company shall use commercially reasonable efforts to cause the Exchange Offer to be completed on or
before the 360th day following the Closing Date (or March 16, 2013). The Exchange Offer will be registered under the Securities Act on the appropriate form and will comply with all applicable tender offer rules and regulations under the
Exchange Act. Unless the Exchange Offer would not be permitted by applicable law or Commission policy, the Company further agrees to use commercially reasonable efforts to (i) commence the Exchange Offer promptly following the Effective Time of
such Exchange Registration Statement, (ii) hold the Exchange Offer open for at least 20 Business Days in accordance with Regulation 14E promulgated by the Commission under the Exchange Act and (iii) exchange Exchange Securities for all
Registrable Securities that have been properly tendered and not withdrawn promptly following the expiration of the Exchange Offer. The Exchange Offer will be deemed to have been “completed” only (i) if the debt securities received by
holders other than Restricted Holders in the Exchange Offer for Registrable Securities are, upon receipt, transferable by each such holder without restriction under the 

  
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Securities Act and the Exchange Act and without material restrictions under the blue sky or securities laws of such jurisdictions as are necessary to permit completion of the Exchange Offer and
(ii) upon the Company having exchanged, pursuant to the Exchange Offer, Exchange Securities for all Registrable Securities that have been properly tendered and not withdrawn before the expiration of the Exchange Offer. The Company agrees
(x) to include in the Exchange Registration Statement a prospectus for use in any resales by any holder of Exchange Securities that is a broker-dealer and (y) to keep such Exchange Registration Statement effective for a period (the
“Resale Period”) beginning when Exchange Securities are first issued in the Exchange Offer and ending upon the earlier of (1) 90 days after the Exchange Registration Statement has been declared effective, (2) the date on
which such a broker-dealer is no longer required to deliver a prospectus in connection with market-making or other activities and (3) the date on which all Securities covered by such Exchange Registration Statement have been sold pursuant to
such Exchange Registration Statement. With respect to such Exchange Registration Statement, such holders shall have the benefit of the rights of indemnification and contribution set forth in Subsections 6(a), (c), (d) and (e). 

(b) If (i) on or prior to the time the Exchange Offer is completed existing law or Commission
interpretations are changed such that the debt securities received by holders other than Restricted Holders in the Exchange Offer for Registrable Securities are not or would not be, upon receipt, transferable by each such holder without restriction
under the Securities Act, (ii) the Exchange Offer is not completed within 360 days following the Closing Date or (iii) any holder of Registrable Securities notifies the Company prior to the 20th Business Day following the completion of the Exchange Offer that:
(A) it is prohibited by law or Commission policy from participating in the Exchange Offer, (B) it may not resell the Exchange Securities to the public without delivering a prospectus and the prospectus supplement contained in the Exchange
Registration Statement is not appropriate or available for such resales or (C) it is a broker-dealer and owns Securities acquired directly from the Company or an affiliate of the Company, in the case of each of clauses (i), (ii), and (iii),
then the Company shall, in lieu of (or, in the case of clause (iii), in addition to) conducting the Exchange Offer contemplated by Section 2(a), promptly file under the Securities Act, and in no event later than 90 days after the time such
obligation to file arises, a “shelf” registration statement providing for the registration of, and the sale on a continuous or delayed basis by the holders of, all of the Registrable Securities, pursuant to Rule 415 or any similar
rule that may be adopted by the Commission (such filing, the “Shelf Registration” and such registration statement, the “Shelf Registration Statement”). The Company agrees to use commercially reasonable efforts to
cause the Shelf Registration Statement to become or be declared effective no later than 90 days after the filing of such Shelf Registration filing obligation arises. The Company agrees to use commercially reasonable efforts to keep such Shelf
Registration Statement continuously effective for a period ending on the earlier of the second anniversary of the Effective Time or such time as there are no longer any Registrable Securities outstanding (the “Effectiveness
Period”). No holder shall be entitled to be named as a selling securityholder in the Shelf Registration Statement or to use the prospectus forming a part thereof for resales of Registrable Securities unless such holder is an Electing
Holder. The Company agrees, after the Effective Time of the Shelf Registration Statement and promptly upon the request of any holder of Registrable Securities that is not then an Electing Holder, to use commercially reasonable efforts to enable such
holder to use the prospectus forming a part thereof for resales of Registrable Securities, including, without limitation, any action necessary to identify such holder as a selling securityholder in the Shelf Registration Statement (whether by
post-effective amendment thereto or by filing a prospectus pursuant to Rules 430B and 424(b) under the Securities Act identifying such holder), provided, however, that nothing in this sentence shall relieve any such holder of the obligation
to return a completed and signed Notice and Questionnaire to the Company in 

  
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accordance with Section 3(d)(iii). Notwithstanding anything to the contrary in this Section 2(b), upon notice to the Electing Holders, the Company may suspend the use or the
effectiveness of such Shelf Registration Statement, or extend the time period in which it is required to file the Shelf Registration Statement, for a reasonable period of time but not in excess of 60 consecutive days or more than three
(3) times during any calendar year (a “Suspension Period”) if the Board of Directors of the Company determines that there is a valid business purpose for suspension of the Shelf Registration Statement; provided that the
Company shall promptly notify the Electing Holders when the Shelf Registration Statement may once again be used or is effective. 
 (c) In the event that (i) the Company has not filed the the Shelf Registration Statement on or before the date on which such registration statement is required to be filed pursuant to
Section 2(b), (ii) the Shelf Registration Statement has not become effective or been declared effective by the Commission on or before the date on which such registration statement is required to become or be declared effective pursuant to
Section 2(b), (iii) the Exchange Offer has not been completed within 360 days following the Closing Date or (iv) any Exchange Registration Statement or Shelf Registration Statement required by Section 2(a) or Section 2(b) is
filed and declared effective but shall thereafter either be withdrawn by the Company or shall become subject to an effective stop order issued pursuant to Section 8(d) of the Securities Act suspending the effectiveness of such registration
statement during the Effectiveness Period (except as specifically permitted herein , including, with respect to any Shelf Registration Statement, during any applicable Suspension Period in accordance with the last sentence of Section 2(b))
without being succeeded immediately by an additional registration statement filed and declared effective (each such event referred to in clauses (i) through (iv), a “Registration Default” and each period during which a
Registration Default has occurred and is continuing, a “Registration Default Period”), then, as liquidated damages for such Registration Default, subject to the provisions of Section 9(b), special interest (“Special
Interest”), in addition to the Base Interest, shall accrue on all Registrable Securities then outstanding at a per annum rate of 0.25% for the first 90 days of the Registration Default Period, at a per annum rate of 0.50% for the second 90
days of the Registration Default Period, at a per annum rate of 0.75% for the third 90 days of the Registration Default Period and at a per annum rate of 1.0% thereafter for the remaining portion of the Registration Default Period commencing on
(x) the 361st day following the Closing Date, in the case of clause (i) above, or (y) the day such Shelf Registration Statement ceases to be effective in the case of clause (ii) above; provided, however, that upon the exchange of
the Exchange Securities for Securities tendered, or upon the effectiveness of the applicable Shelf Registration Statement which had ceased to remain effective, Special Interest on the Notes in respect of which such events relate as a result of such
clause (or the relevant subclause thereof), as the case may be, shall cease to accrue; provided, further, that no Special Interest shall accrue on the Notes following the second anniversary of the Closing Date. Notwithstanding any other provisions
of this paragraph, the Company shall not be obligated to pay Special Interest provided in this paragraph during a Shelf Suspension Period permitted by Section 2(b) hereof. Special Interest shall accrue and be payable only with respect to a
single Registration Default at any given time, notwithstanding the fact that multiple Registration Defaults may exist at such time. 
 (d) So long as (x) any of the Securities (whether Registrable Securities, Exchange Securities or otherwise) are outstanding, (y) the Market Maker proposes to make a market in the Securities as
part of its business in the ordinary course and (z) in the reasonable opinion of Goldman, Sachs & Co., it would be necessary or appropriate under applicable laws, rules and regulations for the Market Maker to deliver a prospectus in
connection with market-making activities with respect to the Securities (clauses (x) through (z) collectively, 

  
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the “Market-Making Conditions”), the following provisions of this Section 2(d) shall apply for the sole benefit of the Market Maker (it being understood that only a person
for whom the Market-Making Conditions apply at the applicable time shall be entitled to the use of the Market-Making Registration Statement and related provisions of this Agreement at any time). The Company shall use commercially reasonable efforts
to file under the Securities Act, a “shelf” registration statement (which may be the Exchange Registration Statement or the Shelf Registration Statement if permitted by the rules and regulations of the Commission) pursuant to Rule 415
under the Securities Act or any similar rule that may be adopted by the Commission providing for the registration of, and the sale on a continuous or delayed basis in secondary transactions by the Market Maker of, Securities (such filing, a
“Market-Making Registration”, such registration statement as amended or supplemented from time to time, a “Market-Making Registration Statement”, and the prospectus contained in such Market-Making Registration
Statement, as amended or supplemented from time to time, a “Market-Making Prospectus”). The Company agrees to use commercially reasonable efforts to cause the Market-Making Registration Statement to become or be declared effective
on or prior to (i) the date the Exchange Offer is completed pursuant to Section 2(a) above or (ii) the date the Shelf Registration becomes or is declared effective pursuant to Section 2(b) above, and to keep such Market-Making
Registration Statement continuously effective for so long as the Market Maker may be required to deliver a prospectus in connection with transactions in the Securities. In the event that the Market Maker holds Securities at the time an Exchange
Offer is to be conducted under Section 2(a) above, the Company agrees that the Market-Making Registration shall provide for the resale by the Market Maker of such Securities and shall use commercially reasonable efforts to keep the
Market-Making Registration Statement continuously effective until such time that the Market Maker is no longer required to deliver a prospectus in connection with the sale of such Securities. 

Notwithstanding anything to the contrary in this Section 2(d), the Company may suspend the offering and sale under
the Market-Making Registration Statement for a Suspension Period if the Board of Directors of the Company reasonably determines in good faith that such suspension to be advisable for valid business reasons, but in any event not in excess of 60
consecutive days or more than three (3) times during any calendar year during which such Market-Making Registration Statement is required to be effective and usable hereunder (measured from the Effective Time of such Market-Making Registration
Statement to successive anniversaries thereof) if (i) the Board of Directors of the Company reasonably determines in good faith that such action is advisable for valid business reasons or (ii) such Market-Making Registration Statement,
prospectus or amendment or supplement thereto contains an untrue statement of a material fact or omits to state a material fact necessary in order to make the statements therein, in light of the circumstances under which they were made, not
misleading; provided that the Company shall promptly notify the Market Maker when the Market-Making Registration Statement may once again be used or is effective. 

(e) The Company shall take all actions necessary or advisable to be taken by it to ensure that the transactions
contemplated herein are effected as so contemplated. 
 (f) Any reference herein to a registration statement or
prospectus as of any time shall be deemed to include any document incorporated, or deemed to be incorporated, therein by reference as of such time; and any reference herein to any post-effective amendment to a registration statement or to any
prospectus supplement as of any time shall be deemed to include any document incorporated, or deemed to be incorporated, therein by reference as of such time. 

  
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 3. Registration Procedures. 

If the Company files a registration statement pursuant to Section 2(a) or Section 2(b) or Section 2(d), the following
provisions shall apply: 
 (a) At or before the Effective Time of the Exchange Registration or any Shelf
Registration or any Market-Making Registration, whichever may occur first, the Company shall qualify the Indenture under the Trust Indenture Act. 
 (b) In the event that such qualification would require the appointment of a new trustee under the Indenture, the Company shall appoint a new trustee thereunder pursuant to the applicable provisions of the
Indenture. 
 (c) In connection with the Company’s obligations with respect to the registration of Exchange
Securities as contemplated by Section 2(a) (the “Exchange Registration”), if applicable, the Company shall: 
 (i) prepare and file with the Commission an Exchange Registration Statement on any form which may be utilized by the Company and which shall permit the Exchange Offer and resales of Exchange Securities by
broker-dealers during the Resale Period to be effected as contemplated by Section 2(a), and use commercially reasonable efforts to cause such Exchange Registration Statement to become effective; 

(ii) as soon as practicable prepare and file with the Commission such amendments and supplements to such Exchange
Registration Statement and the prospectus included therein as may be necessary to effect and maintain the effectiveness of such Exchange Registration Statement for the periods and purposes contemplated in Section 2(a) and as may be required by
the applicable rules and regulations of the Commission and the instructions applicable to the form of such Exchange Registration Statement, and promptly provide each broker-dealer holding Exchange Securities with such number of copies of the
prospectus included therein (as then amended or supplemented), in conformity in all material respects with the requirements of the Securities Act and the Trust Indenture Act, as such broker-dealer reasonably may request prior to the expiration of
the Resale Period, for use in connection with resales of Exchange Securities; 
 (iii) promptly notify each
broker-dealer that has requested or received copies of the prospectus included in such Exchange Registration Statement, and confirm such advice in writing, (A) when such Exchange Registration Statement or the prospectus included therein or any
prospectus amendment or supplement or post-effective amendment has been filed, and, with respect to such Exchange Registration Statement or any post-effective amendment, when the same has become effective, (B) of any comments by the Commission
and by the blue sky or securities commissioner or regulator of any state with respect thereto or any request by the Commission for amendments or supplements to such Exchange Registration Statement or prospectus or for additional information,
(C) of the issuance by the Commission of any stop order suspending the effectiveness of such Exchange Registration Statement or the initiation or threatening of any proceedings for that purpose, (D) if at any time the representations and
warranties of the Company contemplated by Section 5 cease to be true and correct in all material respects, (E) of the receipt by the Company of any notification with respect to the suspension of the qualification of the Exchange Securities
for sale in any jurisdiction or the 

  
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initiation or threatening of any proceeding for such purpose, (F) the occurrence of any event that causes the Company to become an “ineligible issuer” as defined in Rule 405,
or (G) if at any time during the Resale Period when a prospectus is required to be delivered under the Securities Act, that such Exchange Registration Statement, prospectus, prospectus amendment or supplement or post-effective amendment does
not conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act or contains an untrue statement of a material fact or omits to state any material fact required to be stated therein or necessary
to make the statements therein not misleading in light of the circumstances then existing; 
 (iv) in the event
that the Company would be required, pursuant to Section 3(c)(iii)(G), to notify any broker-dealers holding Exchange Securities (except as otherwise permitted during any Suspension Period), promptly prepare and furnish to each such holder a
reasonable number of copies of a prospectus supplemented or amended so that, as thereafter delivered to purchasers of such Exchange Securities during the Resale Period, such prospectus shall conform in all material respects to the applicable
requirements of the Securities Act and the Trust Indenture Act and shall not contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading in
light of the circumstances then existing; 
 (v) use commercially reasonable efforts to obtain the withdrawal of
any order suspending the effectiveness of such Exchange Registration Statement or any post-effective amendment thereto at the earliest practicable date; 
 (vi) use commercially reasonable efforts to (A) register or qualify the Exchange Securities under the securities laws or blue sky laws of such jurisdictions as are contemplated by Section 2(a)
no later than the commencement of the Exchange Offer, to the extent required by such laws, (B) keep such registrations or qualifications in effect and comply with such laws so as to permit the continuance of offers, sales and dealings therein
in such jurisdictions until the expiration of the Resale Period, (C) take any and all other actions as may be reasonably necessary or advisable to enable each broker-dealer holding Exchange Securities to consummate the disposition thereof in
such jurisdictions and (D) obtain the consent or approval of each governmental agency or authority, whether federal, state or local, which may be required to effect the Exchange Registration, the Exchange Offer and the offering and sale of
Exchange Securities by broker-dealers during the Resale Period; provided, however, that the Company shall not be required for any such purpose to (1) qualify as a foreign corporation in any jurisdiction wherein it would not otherwise be
required to qualify but for the requirements of this Section 3(c)(vi), (2) consent to general service of process in any such jurisdiction or become subject to taxation in any such jurisdiction or (3) make any changes to its
certificate of incorporation or by-laws or other governing documents or any agreement between it and its stockholders; 
 (vii) obtain a CUSIP number for all Exchange Securities, not later than the applicable Effective Time; and 
 (viii) otherwise use commercially reasonable best efforts to comply with all applicable rules and regulations of the Commission, and make generally available to its securityholders no later than eighteen
months after the Effective Time of such Exchange Registration Statement, an “earning statement” of the Company and its subsidiaries complying with Section 11(a) of the Securities Act (including, at the option of the Company,
Rule 158 thereunder). 

  
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 (d) In connection with the Company’s obligations with respect to the
Shelf Registration, if applicable, the Company shall: 
 (i) prepare and file with the Commission, within the
time periods specified in Section 2(b), a Shelf Registration Statement on any form which may be utilized by the Company and which shall register all of the Registrable Securities for resale by the holders thereof in accordance with such method
or methods of disposition as may be specified by the holders of Registrable Securities as, from time to time, may be Electing Holders and use commercially reasonable efforts to cause such Shelf Registration Statement to become effective within the
time periods specified in Section 2(b); 
 (ii) mail the Notice and Questionnaire to the holders of
Registrable Securities not less than 30 days prior to the anticipated Effective Time of the Shelf Registration Statement, and no holder shall be entitled to be named as a selling securityholder in the Shelf Registration Statement, and no holder
shall be entitled to use the prospectus forming a part thereof for resales of Registrable Securities at any time, unless and until such holder has returned a completed and signed Notice and Questionnaire to the Company; 

(iii) after the Effective Time of the Shelf Registration Statement, upon the request of any holder of Registrable
Securities that is not then an Electing Holder, promptly send a Notice and Questionnaire to such holder; provided that the Company shall not be required to take any action to name such holder as a selling securityholder in the Shelf
Registration Statement or to enable such holder to use the prospectus forming a part thereof for resales of Registrable Securities until such holder has returned a completed and signed Notice and Questionnaire to the Company; 

(iv) as soon as practicable prepare and file with the Commission such amendments and supplements to such Shelf
Registration Statement and the prospectus included therein as may be necessary to effect and maintain the effectiveness of such Shelf Registration Statement for the period specified in Section 2(b) and as may be required by the applicable rules
and regulations of the Commission and the instructions applicable to the form of such Shelf Registration Statement, and furnish to the Electing Holders copies of any such supplement or amendment simultaneously with or prior to its being used or
filed with the Commission to the extent such documents are not publicly available on the Commission’s EDGAR System; 
 (v) comply with the provisions of the Securities Act with respect to the disposition of all of the Registrable Securities covered by such Shelf Registration Statement in accordance with the intended
methods of disposition by the Electing Holders provided for in such Shelf Registration Statement; 
 (vi) provide
the Electing Holders and not more than one counsel for all the Electing Holders the opportunity to participate in the preparation of such Shelf Registration Statement, each prospectus included therein or filed with the Commission and each amendment
or supplement thereto; 

  
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 (vii) for a reasonable period prior to the filing of such Shelf Registration
Statement, and throughout the period specified in Section 2(b), make available at reasonable times at the Company’s principal place of business or such other reasonable place for inspection by the persons referred to in
Section 3(d)(vi) who shall certify to the Company that they have a current intention to sell the Registrable Securities pursuant to the Shelf Registration such financial and other information and books and records of the Company, and cause the
officers, employees, counsel and independent certified public accountants of the Company to respond to such inquiries, as shall be reasonably necessary (and in the case of counsel, not violate an attorney-client privilege, in such counsel’s
reasonable belief), in the judgment of the respective counsel referred to in Section 3(d)(vi), to conduct a reasonable investigation within the meaning of Section 11 of the Securities Act; provided, however, that the foregoing
inspection and information gathering on behalf of the Electing Holders shall be conducted by one counsel designated by the holders of at least a majority in aggregate principal amount of the Registrable Securities held by the Electing Holders at the
time outstanding and provided further that each such party shall be required to maintain in confidence and not to disclose to any other person any information or records reasonably designated by the Company as being confidential, until such
time as (A) such information becomes a matter of public record (whether by virtue of its inclusion in such Shelf Registration Statement or otherwise), or (B) such person shall be required so to disclose such information pursuant to a
subpoena or order of any court or other governmental agency or body having jurisdiction over the matter (subject to the requirements of such order, and only after such person shall have given the Company prompt prior written notice of such
requirement), or (C) such information is required to be set forth in such Shelf Registration Statement or the prospectus included therein or in an amendment to such Shelf Registration Statement or an amendment or supplement to such prospectus
in order that such Shelf Registration Statement, prospectus, amendment or supplement, as the case may be, complies with applicable requirements of the federal securities laws and the rules and regulations of the Commission and does not contain an
untrue statement of a material fact or omit to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then existing; 

(viii) promptly notify each of the Electing Holders and confirm such advice in writing, (A) when such Shelf
Registration Statement or the prospectus included therein or any prospectus amendment or supplement or post-effective amendment has been filed, and, with respect to such Shelf Registration Statement or any post-effective amendment, when the same has
become effective, (B) of any comments by the Commission and by the blue sky or securities commissioner or regulator of any state with respect thereto or any request by the Commission for amendments or supplements to such Shelf Registration
Statement or prospectus or for additional information, (C) of the issuance by the Commission of any stop order suspending the effectiveness of such Shelf Registration Statement or the initiation or threatening of any proceedings for that
purpose, (D) if at any time the representations and warranties of the Company set forth in Section 5 cease to be true and correct in all material respects, (E) of the receipt by the Company of any notification with respect to the
suspension of the qualification of the Registrable Securities for sale in any jurisdiction or the initiation or threatening of any proceeding for such purpose, (F) the occurrence of any event that causes the Company to become an
“ineligible issuer” as defined in Rule 405, or (G) if at any time when a prospectus is required to be delivered under the Securities Act, that such Shelf 

  
 11 

 
Registration Statement, prospectus, prospectus amendment or supplement or post-effective amendment does not conform in all material respects to the applicable requirements of the Securities Act
and the Trust Indenture Act or contains an untrue statement of a material fact or omits to state any material fact required to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then existing;

 (ix) use commercially reasonable efforts to obtain the withdrawal of any order suspending the effectiveness of
such Shelf Registration Statement or any post-effective amendment thereto at the earliest practicable date; 

(x) if requested by any Electing Holder, promptly incorporate in a prospectus supplement or post-effective amendment such
information as is required by the applicable rules and regulations of the Commission and as such Electing Holder specifies should be included therein relating to the terms of the sale of such Registrable Securities, including information with
respect to the principal amount of Registrable Securities being sold by such Electing Holder, the name and description of such Electing Holder, the offering price of such Registrable Securities and any discount, commission or other compensation
payable in respect thereof and with respect to any other terms of the offering of the Registrable Securities to be sold by such Electing Holder; and make all required filings of such prospectus supplement or post-effective amendment promptly after
notification of the matters to be incorporated in such prospectus supplement or post-effective amendment; 
 (xi)
furnish to each Electing Holder and the counsel referred to in Section 3(d)(vi) an executed copy (or a conformed copy) of such Shelf Registration Statement, each such amendment and supplement thereto (in each case including all exhibits thereto
(in the case of an Electing Holder of Registrable Securities, upon request) and documents incorporated by reference therein) and such number of copies of such Shelf Registration Statement (excluding exhibits thereto and documents incorporated by
reference therein unless specifically so requested by such Electing Holder) and of the prospectus included in such Shelf Registration Statement (including each preliminary prospectus and any summary prospectus), in conformity in all material
respects with the applicable requirements of the Securities Act and the Trust Indenture Act to the extent such documents are not available through the Commission’s EDGAR System, and such other documents, as such Electing Holder may reasonably
request in order to facilitate the offering and disposition of the Registrable Securities owned by such Electing Holder and to permit such Electing Holder to satisfy the prospectus delivery requirements of the Securities Act; and subject to
Section 3(e), the Company hereby consents to the use of such prospectus (including such preliminary and summary prospectus) and any amendment or supplement thereto by each such Electing Holder (subject to any applicable Suspension Period), in
each case in the form most recently provided to such person by the Company, in connection with the offering and sale of the Registrable Securities covered by the prospectus (including such preliminary and summary prospectus) or any supplement or
amendment thereto; 
 (xii) use commercially reasonable efforts to (A) register or qualify the Registrable
Securities to be included in such Shelf Registration Statement under such securities laws or blue sky laws of such jurisdictions as any Electing Holder shall reasonably request, (B) keep such registrations or qualifications in effect and comply
with such laws so as to permit the continuance of offers, sales and dealings 

  
 12 

 
therein in such jurisdictions during the period the Shelf Registration Statement is required to remain effective under Section 2(b) and for so long as may be necessary to enable any such
Electing Holder to complete its distribution of Registrable Securities pursuant to such Shelf Registration Statement, (C) take any and all other actions as may be reasonably necessary or advisable to enable each such Electing Holder to
consummate the disposition in such jurisdictions of such Registrable Securities and (D) obtain the consent or approval of each governmental agency or authority, whether federal, state or local, which may be required to effect the Shelf
Registration or the offering or sale in connection therewith or to enable the selling holder or holders to offer, or to consummate the disposition of, their Registrable Securities; provided, however, that the Company shall not be required for
any such purpose to (1) qualify as a foreign corporation in any jurisdiction wherein it would not otherwise be required to qualify but for the requirements of this Section 3(d)(xii), (2) consent to general service of process in any
such jurisdiction or become subject to taxation in any such jurisdiction or (3) make any changes to its certificate of incorporation or by-laws or other governing documents or any agreement between it and its stockholders; 

(xiii) unless any Registrable Securities shall be in book-entry only form, cooperate with the Electing Holders to
facilitate the timely preparation and delivery of certificates representing Registrable Securities to be sold, which certificates, if so required by any securities exchange upon which any Registrable Securities are listed, shall be printed, penned,
lithographed, engraved or otherwise produced by any combination of such methods, on steel engraved borders, and which certificates shall not bear any restrictive legends; 

(xiv) obtain a CUSIP number for all Securities that have been registered under the Securities Act, not later than the
applicable Effective Time; 
 (xv) notify in writing each holder of Registrable Securities of any proposal by the
Company to amend or waive any provision of this Agreement pursuant to Section 9(h) and of any amendment or waiver effected pursuant thereto, each of which notices shall contain the text of the amendment or waiver proposed or effected, as the
case may be; and 
 (xvi) comply with all applicable rules and regulations of the Commission, and make generally
available to its securityholders no later than eighteen months after the Effective Time of such Shelf Registration Statement an “earning statement” of the Company and its subsidiaries complying with Section 11(a) of the Securities Act
(including, at the option of the Company, Rule 158 thereunder). 
 (e) In the event that the Company would
be required, pursuant to Section 3(d)(viii)(G), to notify the Electing Holders, the Company shall promptly prepare and furnish to each of the Electing Holders a reasonable number of copies of a prospectus supplemented or amended so that, as
thereafter delivered to purchasers of Registrable Securities, such prospectus shall conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act and shall not contain an untrue statement of a
material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading in light of the circumstances then existing. Each Electing Holder agrees that upon receipt of any notice from the
Company pursuant to Section 3(d)(viii)(G), such Electing Holder shall forthwith discontinue the disposition of Registrable Securities pursuant to the Shelf Registration Statement applicable to such Registrable Securities until such Electing
Holder shall have received copies of such 

  
 13 

 
amended or supplemented prospectus, and if so directed by the Company, such Electing Holder shall deliver to the Company (at the Company’s expense) all copies, other than permanent file
copies, of the prospectus covering such Registrable Securities in such Electing Holder’s possession at the time of receipt of such notice. 
 (f) In the event of a Shelf Registration, in addition to the information required to be provided by each Electing Holder in its Notice and Questionnaire, the Company may require such Electing Holder to
furnish to the Company such additional information regarding such Electing Holder and such Electing Holder’s intended method of distribution of Registrable Securities as may be required in order to comply with the Securities Act. Each such
Electing Holder agrees to notify the Company as promptly as practicable of any inaccuracy or change in information previously furnished by such Electing Holder to the Company or of the occurrence of any event in either case as a result of which any
prospectus relating to such Shelf Registration contains or would contain an untrue statement of a material fact regarding such Electing Holder or such Electing Holder’s intended method of disposition of such Registrable Securities or omits to
state any material fact regarding such Electing Holder or such Electing Holder’s intended method of disposition of such Registrable Securities required to be stated therein or necessary to make the statements therein not misleading in light of
the circumstances then existing, and promptly to furnish to the Company any additional information required to correct and update any previously furnished information or required so that such prospectus shall not contain, with respect to such
Electing Holder or the disposition of such Registrable Securities, an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading in light of the
circumstances then existing. 
 (g) Until the expiration of two years after the Closing Date, the Company will
not, and will not permit any of its subsidiaries to, resell any of the Securities that have been reacquired by any of them except pursuant to an effective registration statement, or a valid exemption from the registration requirements, under the
Securities Act. 
 (h) As a condition to its participation in the Exchange Offer, each holder of Registrable
Securities shall furnish, upon the request of the Company, a written representation to the Company (which may be contained in the letter of transmittal or “agent’s message” transmitted via The Depository Trust Company’s Automated
Tender Offer Procedures, in either case contemplated by the Exchange Registration Statement) to the effect that (A) it is not an “affiliate” of the Company, as defined in Rule 405 of the Securities Act, or if it is such an
“affiliate”, it will comply with the registration and prospectus delivery requirements of the Securities Act to the extent applicable, (B) it is not engaged in and does not intend to engage in, and has no arrangement or understanding
with any person to participate in, a distribution of the Exchange Securities to be issued in the Exchange Offer, (C) it is acquiring the Exchange Securities in its ordinary course of business, (D) if it is a broker-dealer that holds
Securities that were acquired for its own account as a result of market-making activities or other trading activities (other than Securities acquired directly from the Company or any of its affiliates), it will deliver a prospectus meeting the
requirements of the Securities Act in connection with any resales of the Exchange Securities received by it in the Exchange Offer, (E) if it is a broker-dealer, that it did not purchase the Securities to be exchanged in the Exchange Offer from
the Company or any of its affiliates, and (F) it is not acting on behalf of any person who could not truthfully and completely make the representations contained in the foregoing subclauses (A) through (E). 

  
 14 

 (i) In connection with the Company’s obligations with respect to a
Market-Making Registration, if applicable, the Company shall: 
 (i) prepare and file with the Commission, within
the time periods specified in Section 2(d), a Market-Making Registration Statement on any form which may be utilized by the Company and which shall register all of the Securities and the Exchange Securities for resale by the Market Maker in
accordance with such method or methods of disposition as may be specified by the Market Maker and use commercially reasonable efforts to cause such Market-Making Registration Statement to become effective within the time periods specified in
Section 2(d); 
 (ii) If any event contemplated by Section 3(i)(vi)(B), (D) or (F) occurs
during the Effectiveness Period, the Company shall as soon as practicable prepare and file with the Commission such amendments and supplements to such Market-Making Registration Statement and the prospectus included therein as may be necessary to
effect and maintain the effectiveness of such Market-Making Registration Statement for the period specified in Section 2(d) and as may be required by the applicable rules and regulations of the Commission and the instructions applicable to the
form of such Market-Making Registration Statement, and furnish to the Market Maker copies of any such supplement or amendment simultaneously with or prior to its being used or filed with the Commission to the extent such documents are not publicly
available on the Commission’s EDGAR System; 
 (iii) comply with the provisions of the Securities Act with
respect to the disposition of all of the Securities and Exchange Securities covered by such Market-Making Registration Statement in accordance with the intended methods of disposition by the Market Maker provided for in such Market-Making
Registration Statement; 
 (iv) provide the Market Maker and its counsel the opportunity to participate in the
preparation of such Market-Making Registration Statement, each prospectus included therein or filed with the Commission and each amendment or supplement thereto; 

(v) for a reasonable period prior to the filing of such Market-Making Registration Statement, and throughout the period
specified in Section 2(d), make available at reasonable times at the Company’s principal place of business or such other reasonable place for inspection by the Market Maker and its counsel such financial and other information and books and
records of the Company, and cause the officers, employees, counsel and independent certified public accountants of the Company to respond to such inquiries, as shall be reasonably necessary (and in the case of counsel, not violate an attorney-client
privilege, in such counsel’s reasonable belief), in the judgment of the Market Maker’s counsel, to conduct a reasonable investigation within the meaning of Section 11 of the Securities Act; provided, however, that the Market
Maker and its counsel shall be required to maintain in confidence and not to disclose to any other person any information or records reasonably designated by the Company as being confidential, until such time as (A) such information becomes a
matter of public record (whether by virtue of its inclusion in such Market-Making Registration Statement or otherwise), or (B) such person shall be required so to disclose such information pursuant to a subpoena or order of any court or other
governmental agency or body having jurisdiction over the matter (subject to the requirements of such order, and only after such person shall have given the Company prompt prior written notice of such requirement), or (C) such information is
required to be set forth in such Market-Making Registration Statement or the prospectus included therein or in an amendment to such Market-Making 

  
 15 

 
Registration Statement or an amendment or supplement to such prospectus in order that such Market-Making Registration Statement, prospectus, amendment or supplement, as the case may be, complies
with applicable requirements of the federal securities laws and the rules and regulations of the Commission and does not contain an untrue statement of a material fact or omit to state therein a material fact required to be stated therein or
necessary to make the statements therein not misleading in light of the circumstances then existing; 
 (vi)
promptly notify the Market Maker and confirm such advice in writing (A) when such Market-Making Registration Statement or the prospectus included therein or any prospectus amendment or supplement or post-effective amendment has been filed, and,
with respect to such Market-Making Registration Statement or any post-effective amendment, when the same has become effective, (B) of any comments by the Commission and by the blue sky or securities commissioner or regulator of any state with
respect thereto or any request by the Commission for amendments or supplements to such Market-Making Registration Statement or prospectus or for additional information, (C) of the issuance by the Commission of any stop order suspending the
effectiveness of such Market-Making Registration Statement or the initiation or threatening of any proceedings for that purpose, (D) of the receipt by the Company of any notification with respect to the suspension of the qualification of the
Securities or the Exchange Securities for sale in any jurisdiction or the initiation or threatening of any proceeding for such purpose, (E) the occurrence of any event that causes the Company to become an “ineligible issuer” as
defined in Rule 405, or (F) the occurrence of any event during the Effectiveness Period that causes such Market-Making Registration Statement, prospectus, prospectus amendment or supplement or post-effective amendment to not conform in all
material respects to the applicable requirements of the Securities Act and the Trust Indenture Act or to contain an untrue statement of a material fact or to omit to state any material fact required to be stated therein or necessary to make the
statements therein not misleading in light of the circumstances then existing; 
 (vii) use commercially
reasonable efforts to obtain the withdrawal of any order suspending the effectiveness of such Market-Making Registration Statement or any post-effective amendment thereto at the earliest practicable date; 

(viii) if requested by the Market Maker, promptly incorporate in a prospectus supplement or post-effective amendment such
information as is required by the applicable rules and regulations of the Commission and as the Market Maker specifies should be included therein relating to the terms of the sale of such Securities or Exchange Securities by the Market Maker; and
make all required filings of such prospectus supplement or post-effective amendment promptly after notification of the matters to be incorporated in such prospectus supplement or post-effective amendment; 

(ix) furnish to the Market Maker and its counsel an executed copy (or a conformed copy) of such Market-Making Registration
Statement, each such amendment and supplement thereto (in each case including all exhibits thereto and documents incorporated by reference therein) and electronic copies of such Market-Making Registration Statement (excluding exhibits thereto and
documents incorporated by reference therein unless specifically so requested by the Market Maker) and of the prospectus included in such Market Making Registration Statement (including each preliminary prospectus and any summary prospectus), in

  
 16 

 
conformity in all material respects with the applicable requirements of the Securities Act and the Trust Indenture Act to the extent such documents are not available through the Commission’s
EDGAR System, and such other documents, as the Market Maker may reasonably request in order to facilitate the offering and disposition of the Securities and the Exchange Securities by the Market Maker and to permit the Market Maker to satisfy the
prospectus delivery requirements of the Securities Act; and subject to Section 3(j), the Company hereby consents to the use of such prospectus (including such preliminary and summary prospectus) and any amendment or supplement thereto by the
Market Maker (subject to any applicable suspension period in accordance with Section 3(j)), in each case in the form most recently provided to the Market Maker by the Company, in connection with the offering and sale of the Securities and
Exchange Securities covered by the prospectus (including such preliminary and summary prospectus) or any supplement or amendment thereto; 
 (x) use commercially reasonable efforts to (A) register or qualify the Securities and Exchange Securities to be included in such Market-Making Registration Statement under such securities laws or
blue sky laws of such jurisdictions as the Market Maker shall reasonably request in writing, (B) keep such registrations or qualifications in effect and comply with such laws so as to permit the continuance of offers, sales and dealings therein
in such jurisdictions during the period the Market-Making Registration Statement is required to remain effective under Section 2(d) and for so long as may be necessary to enable any such Electing Holder to complete its distribution of
Securities and Exchange Securities pursuant to such Market-Making Registration Statement, (C) take any and all other actions as may be reasonably necessary or advisable to enable the Market Maker to consummate the disposition in such
jurisdictions of such Securities and Exchange Securities and (D) obtain the consent or approval of each governmental agency or authority, whether federal, state or local, which may be required to effect the Market-Making Registration or the
offering or sale in connection therewith or to enable the Market Maker to offer, or to consummate the disposition of, Securities and Exchange Securities in connection with its market making activities; provided, however, that the Company
shall not be required for any such purpose to (1) qualify as a foreign corporation in any jurisdiction wherein it would not otherwise be required to qualify but for the requirements of this Section 3(e)(x), (2) consent to general
service of process in any such jurisdiction or become subject to taxation in any such jurisdiction or (3) make any changes to its certificate of incorporation or by-laws or other governing documents or any agreement between it and its
stockholders; 
 (xi) use commercially reasonable efforts to furnish or cause to be furnished to the Market Maker
upon its request at reasonable intervals, when the Market-Making Registration Statement or the Market-Making Prospectus shall be amended or supplemented at any time when the Market-Making Conditions are satisfied, access to the officers, financial
and other records, pertinent corporate documents and properties of the Company and its subsidiaries; 
 (xii)
unless any Securities or Exchange Securities shall be in book-entry only form, cooperate with the Market Maker to facilitate the timely preparation and delivery of certificates representing Securities and Exchange Securities to be sold, which
certificates, if so required by any securities exchange upon which any Securities or Exchange Securities are listed, shall be printed, penned, lithographed, engraved or otherwise produced by any combination of such methods, on steel engraved
borders, and which certificates shall not bear any restrictive legends; and 

  
 17 

 (xiii) comply with all applicable rules and regulations of the Commission,
and make generally available to its securityholders no later than eighteen months after the Effective Time of such Market-Making Registration Statement an “earning statement” of the Company and its subsidiaries complying with
Section 11(a) of the Securities Act (including, at the option of the Company, Rule 158 thereunder). 

(j) In the event that the Company would be required, pursuant to Section 3(i)(vi)(G), to notify the Market Maker, the
Company shall promptly prepare and furnish to the Market Maker a reasonable number of copies of a Market-Making prospectus supplemented or amended so that, as thereafter delivered to purchasers of Securities or Exchange Securities, such prospectus
shall conform in all material respects to the applicable requirements of the Securities Act and the Trust Indenture Act and shall not contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or
necessary to make the statements therein not misleading in light of the circumstances then existing. The Market Maker agrees that upon receipt of any notice from the Company pursuant to Section 3(i)(vi)(G), the Market Maker shall forthwith
discontinue the disposition of Securities and Exchange Securities pursuant to the Market-Making Registration Statement until the Market Maker shall have received copies of such amended or supplemented Market-Making Prospectus, and if so directed by
the Company, the Market Maker shall deliver to the Company (at the Company’s expense) all copies, other than permanent file copies, of the Market-Making Prospectus in the Market-Maker’s possession at the time of receipt of such notice.
Notwithstanding anything to the contrary contained in Section 3(i) or this Section 3(j), the Company may for valid business reasons, including without limitation, a potential acquisition, divestiture of assets or other material corporate
transaction, issue a notice that a Market-Making Registration Statement is no longer effective or the prospectus included therein is no longer usable for offers and sales of Securities, and may issue any notice suspending use of such Market-Making
Registration Statement required under applicable securities laws to be issued for so long as valid business reasons exist, and the Company shall not be obligated to amend or supplement such Market-Making Registration Statement or the prospectus
included therein until it reasonably deems appropriate. The Market Maker agrees that upon receipt of any notice from the Issuer pursuant to this Section 3(j), it will discontinue use of the Market-Making Registration Statement until receipt of
copies of the supplemented or amended prospectus relating thereto and the Market Maker advised by the Company that the use of a Market-Making Registration Statement may be resumed. 

4. Registration Expenses. 
 The Company agrees to bear and to pay or cause to be paid promptly all expenses incident to the Company’s performance of or compliance with this Agreement, including (a) all Commission and any
FINRA registration, filing and review fees and expenses including reasonable fees and disbursements of counsel for the Eligible Holders and the Market Maker in connection with such registration, filing and review, (b) all fees and expenses in
connection with the qualification of the Registrable Securities, the Securities and the Exchange Securities, as applicable, for offering and sale under the State securities and blue sky laws referred to in Section 3(d)(xii) and
Section 3(i)(x) and determination of their eligibility for investment under the laws of such jurisdictions described in such section, including any reasonable fees and disbursements of counsel for the Electing Holders or the Market Maker in
connection with such qualification and determination, (c) all expenses relating to the preparation, printing, production, distribution and reproduction of each registration statement required to be filed hereunder, each

  
 18 

 
prospectus included therein or prepared for distribution pursuant hereto, each amendment or supplement to the foregoing, the expenses of preparing the Securities or Exchange Securities, as
applicable, for delivery and the expenses of printing or producing any selling agreements and blue sky memoranda and all other documents in connection with the offering, sale or delivery of Securities or Exchange Securities, as applicable, to be
disposed of (including certificates representing the Securities or Exchange Securities, as applicable), (d) messenger, telephone and delivery expenses relating to the offering, sale or delivery of Securities or Exchange Securities, as
applicable, and the preparation of documents referred in clause (c) above, (e) fees and expenses of the Trustee under the Indenture, any agent of the Trustee and any counsel for the Trustee and of any collateral agent or custodian,
(f) internal expenses (including all salaries and expenses of the Company’s officers and employees performing legal or accounting duties), (g) reasonable fees, disbursements and expenses of counsel and independent certified public
accountants of the Company, (h) reasonable fees, disbursements and expenses of (x) one counsel for the Electing Holders retained in connection with a Shelf Registration, as selected by the Electing Holders of at least a majority in
aggregate principal amount of the Registrable Securities held by Electing Holders (which counsel shall be reasonably satisfactory to the Company) and (y) one counsel for the Market Maker retained in connection with a Market-Making Registration,
as selected by the Market Maker (which counsel shall be reasonably satisfactory to the Company), (i) any fees charged by securities rating services for rating the Registrable Securities or the Exchange Securities, as applicable, and
(j) fees, expenses and disbursements of any other persons, including special experts, retained by the Company in connection with such registration (collectively, the “Registration Expenses”). To the extent that any Registration
Expenses are incurred, assumed or paid by any holder of Registrable Securities, Securities or Exchange Securities (including the Market Maker), as applicable, the Company shall reimburse such person for the full amount of the Registration Expenses
so incurred, assumed or paid promptly after receipt of a request therefor. Notwithstanding the foregoing, the holders of the Registrable Securities being registered and the Market Maker shall pay all agency fees and commissions and underwriting
discounts and commissions, if any, and transfer taxes, if any, attributable to the sale of such Registrable Securities and Exchange Securities, as applicable, and the fees and disbursements of any counsel or other advisors or experts retained by
such holders (severally or jointly), other than the counsel and experts specifically referred to above. 
 5. Representations
and Warranties. 
 The Company represents and warrants to, and agrees with, each Purchaser and each of the holders from time
to time of Registrable Securities and the Market Maker that: 
 (a) Each registration statement covering
Registrable Securities, Securities or Exchange Securities, as applicable, and each prospectus (including any preliminary or summary prospectus) contained therein or furnished pursuant to Section 3(c) or Section 3(d) or Section 3(i)
and any further amendments or supplements to any such registration statement or prospectus, when it becomes effective or is filed with the Commission, as the case may be, will conform in all material respects to the requirements of the Securities
Act and the Trust Indenture Act and will not contain an untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading; and at all times subsequent to the
Effective Time when a prospectus would be required to be delivered under the Securities Act, other than (A) from (i) such time as a notice has been given to holders of Registrable Securities or to the Market Maker pursuant to
Section 3(c)(iii)(G) or Section 3(d)(viii)(G) or Section 3(i)(vi)(G) until (ii) such time as the Company furnishes an amended or supplemented prospectus pursuant to Section 3(c)(iv) or Section 3(e) or Section 3(j)
or (B) during any applicable Suspension Period or period of 

  
 19 

 
suspension of the Market-Making Registration Statement pursuant To Section 3(j), each such registration statement, and each prospectus (including any summary prospectus) contained therein or
furnished pursuant to Section 3(c) or Section 3(d) or Section 3(i), as then amended or supplemented, will conform in all material respects to the requirements of the Securities Act and the Trust Indenture Act and will not contain an
untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary to make the statements therein not misleading in the light of the circumstances then existing; provided, however, that this
representation and warranty shall not apply to any statements or omissions made in reliance upon and in conformity with information furnished in writing to the Company by a holder of Registrable Securities or the Market Maker expressly for use
therein. 
 (b) Any documents incorporated by reference in any prospectus referred to in Section 5(a), when
they become or became effective or are or were filed with the Commission, as the case may be, will conform or conformed in all material respects to the requirements of the Securities Act or the Exchange Act, as applicable, and none of such documents
will contain or contained an untrue statement of a material fact or will omit or omitted to state a material fact required to be stated therein or necessary to make the statements therein not misleading; provided, however, that this
representation and warranty shall not apply to any statements or omissions made in reliance upon and in conformity with information furnished in writing to the Company by a holder of Registrable Securities or the Market Maker expressly for use
therein. 
 (c) The compliance by the Company with all of the provisions of this Agreement will not
(i) conflict with or result in a breach or violation of any of the terms or provisions of, or constitute a default under, any indenture, mortgage, deed of trust, loan agreement or other agreement or instrument to which the Company or any of its
subsidiaries is a party or by which the Company or any of its subsidiaries is bound or to which any of the property or assets of the Company or any of its subsidiaries is subject, (ii) result in any violation of the provisions of the
Certificate of Incorporation or By-laws of the Company, or (iii) result in the violation of any applicable statute or any applicable order, rule or regulation of any court or governmental agency or regulatory authority having jurisdiction over
the Company or any of its subsidiaries or any of their properties, except in the case of clauses (i) and (iii) above, as would not, individually or in the aggregate, have (or reasonably be expected to have) a material adverse effect on the
business, properties, management, financial position or results of operations of the Company and its subsidiaries, taken as a whole or materially adversely affect the consummation of the transactions hereunder. 

(d) No consent, approval, authorization, order, registration or qualification of or with any court or governmental agency
or regulatory authority is required for the consummation by the Company of the transactions contemplated by this Agreement except for such consents, approvals, authorizations, registrations or qualifications as may be required with respect to the
Exchange Notes, under the Securities Act of 1933, as amended, the Trust Indenture Act and applicable state securities or Blue Sky laws as contemplated by this Agreement. 

(e) This Agreement has been duly authorized, executed and delivered by the Company. 

6. Indemnification and Contribution. 
 (a) Indemnification by the Company. The Company will indemnify and hold harmless each of the holders of Registrable Securities included in an Exchange Registration Statement, each of the Electing
Holders as holders of Registrable Securities included in a Shelf Registration Statement and the Market Maker as holder of Securities or Exchange 

  
 20 

 
Securities included in a Market-Making Registration Statement against any losses, claims, damages or liabilities, joint or several, to which such holder, such Electing Holder or the Market Maker
may become subject under the Securities Act or otherwise, insofar as such losses, claims, damages or liabilities (or actions in respect thereof) arise out of or are based upon an untrue statement or alleged untrue statement of a material fact
contained in any Exchange Registration Statement, any Shelf Registration Statement or any Market-Making Registration Statement, as the case may be, under which such Registrable Securities or Exchange Securities were registered under the Securities
Act, or any preliminary, final or summary prospectus (including, without limitation, any “issuer free writing prospectus” as defined in Rule 433) contained therein or furnished by the Company to any such holder, any such Electing
Holder or the Market Maker, or any amendment or supplement thereto, or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated therein or necessary to make the statements therein not
misleading, and will reimburse each such holder, each such Electing Holder and the Market Maker for any and all legal or other expenses reasonably incurred by them in connection with investigating or defending any such action or claim as such
expenses are incurred; provided, however, that the Company shall not be liable to any such person in any such case to the extent that any such loss, claim, damage or liability arises out of or is based upon an untrue statement or alleged
untrue statement or omission or alleged omission made in such registration statement, or preliminary, final or summary prospectus (including, without limitation, any “issuer free writing prospectus” as defined in Rule 433), or
amendment or supplement thereto, in reliance upon and in conformity with written information furnished to the Company by such person expressly for use therein. 
 (b) Indemnification by the Electing Holders and Market Maker. Each Electing Holder of Registrable Securities and each Market Maker included in any Registration Statement, severally and not jointly,
agree to (i) indemnify and hold harmless the Company and all other Electing Holders and/or Market Makers of Registrable Securities included in such Registration Statement, against any losses, claims, damages or liabilities to which the Company
or such other Electing Holders and/or Market Makers may become subject, under the Securities Act or otherwise, insofar as such losses, claims, damages or liabilities (or actions in respect thereof) arise out of or are based upon an untrue statement
or alleged untrue statement of a material fact contained in such registration statement, or any preliminary, final or summary prospectus (including, without limitation, any “issuer free writing prospectus” as defined in Rule 433)
contained therein or furnished by the Company to any Electing Holder or Market Maker, or any amendment or supplement thereto, or arise out of or are based upon the omission or alleged omission to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading, in each case to the extent, but only to the extent, that such untrue statement or alleged untrue statement or omission or alleged omission was made in reliance upon and in
conformity with written information furnished to the Company by such Electing Holder or Market Maker expressly for use therein, and (ii) reimburse the Company for any legal or other expenses reasonably incurred by the Company in connection with
investigating or defending any such action or claim as such expenses are incurred; provided, however, that no such Electing Holder shall be required to undertake liability to any person under this Section 6(b) for any amounts in excess
of the dollar amount of the proceeds to be received by such Electing Holder from the sale of such Electing Holder’s Registrable Securities pursuant to such registration. The indemnity provided for in this Section 6(b) will be in addition
to any liability that the Electing Holder or Market Maker may otherwise have to the indemnified parties. 

  
 21 

 (c) Notices of Claims, Etc. Promptly after receipt by an indemnified
party under Section 6(a) or Section 6(b) above of written notice of the commencement of any action, such indemnified party shall, if a claim in respect thereof is to be made against an indemnifying party pursuant to the indemnification
provisions of or contemplated by this Section 6, notify such indemnifying party in writing of the commencement of such action; but the omission so to notify the indemnifying party shall not relieve it from any liability which it may have to any
indemnified party otherwise than under the indemnification provisions of or contemplated by Section 6(a) or Section 6(b) except to the extent it did not otherwise learn of such action and that it has been materially prejudiced (through the
forfeiture of substantive rights or defenses) by such failure and the failure to notify the indemnifying party shall not relieve it from any liability it may have to such indemnified party otherwise than under Section (6)(a) and Section
(6)(b) (including under subsection (d) below). In case any such action shall be brought against any indemnified party and it shall notify an indemnifying party of the commencement thereof, such indemnifying party shall be entitled to
participate therein and, to the extent that it shall wish, jointly with any other indemnifying party similarly notified, to assume the defense thereof, with counsel reasonably satisfactory to such indemnified party (who shall not, except with the
consent of the indemnified party, be counsel to the indemnifying party), and, after notice from the indemnifying party to such indemnified party of its election so to assume the defense thereof, such indemnifying party shall not be liable to such
indemnified party under Section 6(a) and Section 6(b) for any legal expenses of other counsel or any other expenses, in each case subsequently incurred by such indemnified party, in connection with the defense thereof (other than
reasonable costs of investigation) unless such indemnified party shall have reasonably concluded that there may be legal defenses available to it that are different from or in addition to those available to the indemnifying party. No indemnifying
party shall, without the written consent of the indemnified party, effect the settlement or compromise of, or consent to the entry of any judgment with respect to, any pending or threatened action or claim in respect of which indemnification or
contribution may be sought hereunder (whether or not the indemnified party is an actual or potential party to such action or claim) unless such settlement, compromise or judgment (i) includes an unconditional release of the indemnified party
from all liability arising out of such action or claim and (ii) does not include a statement as to, or an admission of, fault, culpability or a failure to act, by or on behalf of any indemnified party. 

(d) Contribution. If for any reason the indemnification provisions contemplated by Section 6(a) or
Section 6(b) are unavailable to or insufficient to hold harmless an indemnified party in respect of any losses, claims, damages or liabilities (or actions in respect thereof) referred to therein, then each indemnifying party shall contribute to
the amount paid or payable by such indemnified party as a result of such losses, claims, damages or liabilities (or actions in respect thereof) in such proportion as is appropriate to reflect the relative fault of the indemnifying party and the
indemnified party in connection with the statements or omissions which resulted in such losses, claims, damages or liabilities (or actions in respect thereof), as well as any other relevant equitable considerations. The relative fault of such
indemnifying party and indemnified party shall be determined by reference to, among other things, whether the untrue or alleged untrue statement of a material fact or omission or alleged omission to state a material fact relates to information
supplied by such indemnifying party or by such indemnified party, and the parties’ relative intent, knowledge, access to information and opportunity to correct or prevent such statement or omission. The parties hereto agree that it would not be
just and equitable if contributions pursuant to this Section 6(d) were determined by pro rata allocation (even if the holders were treated as one entity for such purpose) or by any other method of allocation which does not take account of the
equitable considerations referred to in this Section 6(d). The amount paid or payable by an indemnified party as a result of the losses, claims, damages, or liabilities (or actions in respect thereof) referred to above shall be deemed to
include any legal or other fees or expenses reasonably incurred by such indemnified party in connection with investigating or 

  
 22 

 
defending any such action or claim. Notwithstanding the provisions of this Section 6(d), (i) no Electing Holder shall be required to contribute any amount in excess of the amount by
which the dollar amount of the proceeds received by such holder from the sale of any Registrable Securities (after deducting any fees, discounts and commissions applicable thereto) exceeds the amount of any damages which such holder has otherwise
been required to pay by reason of such untrue or alleged untrue statement or omission or alleged omission and (ii) under no circumstances will the Market Maker be required to contribute any amount. No person guilty of fraudulent
misrepresentation (within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution from any person who was not guilty of such fraudulent misrepresentation. The holders’ obligations in this Section 6(d) to
contribute shall be several in proportion to the principal amount of Registrable Securities registered by them and not joint. 
 (e) The obligations of the Company under this Section 6 shall be in addition to any liability which the Company may otherwise have and shall extend, upon the same terms and conditions, to each
officer, director and partner of each holder, each Electing Holder, the Market Maker, and each person, if any, who controls any of the foregoing within the meaning of the Securities Act; and the obligations of the holders and the Electing Holders
contemplated by this Section 6 shall be in addition to any liability which the respective holder or Electing Holder may otherwise have and shall extend, upon the same terms and conditions, to each officer and director of the Company (including
any person who, with his consent, is named in any registration statement as about to become a director of the Company) and to each person, if any, who controls the Company within the meaning of the Securities Act, as well as to each officer and
director of the other holders and to each person, if any, who controls such other holders within the meaning of the Securities Act. 
 7. Underwritten Offerings. 
 Each holder of Registrable Securities hereby
agrees with the Company and each other such holder that no holder of Registrable Securities may participate in any underwritten offering hereunder unless (a) the Company gives its prior written consent to such underwritten offering,
(b) each holder of Registrable Securities participating in such underwritten offering agrees to sell such holder’s Registrable Securities on the basis provided in any underwriting arrangements approved by the persons entitled selecting the
managing underwriter or underwriters hereunder and (c) each holder of Registrable Securities participating in such underwritten offering completes and executes all questionnaires, powers of attorney, indemnities, underwriting agreements and
other documents reasonably required under the terms of such underwriting arrangements. 
 8. Rule 144. 

(a) Facilitation of Sales Pursuant to Rule 144. The Company covenants to the holders of Registrable Securities that
to the extent it shall be required to do so under the Exchange Act, the Company shall use commercially reasonable efforts to timely file the reports required to be filed by it under the Exchange Act or the Securities Act (including the reports under
Sections 13 and 15(d) of the Exchange Act referred to in subparagraph (c)(1) of Rule 144), and shall take such further action as any holder of Registrable Securities may reasonably request, all to the extent required from time to time to
enable such holder to sell Registrable Securities without registration under the Securities Act within the limitations of the exemption provided by Rule 144. If at any time the Company is a “non-reporting issuer” as such term is
defined under Rule 144(c)(2), then in connection with any sale by a holder pursuant to Rule 144(c), the Company shall deliver a statement to such holder as to the Company’s compliance with the reporting requirements contemplated by Rule
144(c)(2). 

  
 23 

 (b) Availability of Rule 144 Not Excuse for Obligations under
Section 2. The fact that holders of Registrable Securities may become eligible to sell such Registrable Securities pursuant to Rule 144 shall not (1) cause such Securities to cease to be Registrable Securities or (2) excuse the
Company’s obligations set forth in Section 2 of this Agreement, including without limitation the obligations in respect of an Exchange Offer, Shelf Registration, Special Interest and Market-Making Registration. 

9. Miscellaneous. 
 (a) No Inconsistent Agreements. The Company represents, warrants, covenants and agrees that it has not granted, and shall not grant, registration rights with respect to Registrable Securities,
Exchange Securities or Securities, as applicable, or any other securities which would be inconsistent with the terms contained in this Agreement. 
 (b) Specific Performance. The parties hereto acknowledge that there would be no adequate remedy at law if the Company fails to perform any of its obligations under Section 2(d) and related
provisions and that the Market Maker may be irreparably harmed by any such failure, and accordingly agree that the Market Maker, in addition to any other remedy to which they may be entitled at law or in equity, shall be entitled to compel specific
performance of the obligations of the Company under Section 2(d) and related provisions in accordance with the terms and conditions of this Agreement, in any court of the United States or any State thereof having jurisdiction. Time shall be of
the essence in this Agreement. 
 (c) Notices. All notices (including, without limitation, any notices or
other communications to the applicable Trustee), requests, claims, demands, waivers and other communications hereunder shall be in writing and shall be deemed to have been duly given when delivered by hand, if delivered personally, by facsimile or
by courier, as follows: If to the Company, to it at 555 West Adams Street, Chicago, IL 60661, Attention: Secretary, facsimile: 312-466-7706, with a copy to Simpson Thacher & Bartlett LLP, Attention: Richard A. Fenyes, 425 Lexington Avenue,
New York, New York 10017, facsimile: 212-455-2502, and if to a holder, to the address of such holder set forth in the security register or other records of the Company, or to such other address as the Company or any such holder may have furnished to
the other in writing in accordance herewith, except that notices of change of address shall be effective only upon receipt and if to the Market Maker, to 200 West Street, New York, New York 10282-2198. 

(d) Parties in Interest. All the terms and provisions of this Agreement shall be binding upon, shall inure to the
benefit of and shall be enforceable by the parties hereto, the holders from time to time of the Registrable Securities, the Market Maker and the respective successors and assigns of the foregoing. In the event that any transferee of any holder of
Registrable Securities shall acquire Registrable Securities, in any manner, whether by gift, bequest, purchase, operation of law or otherwise, such transferee shall, without any further writing or action of any kind, be deemed a beneficiary hereof
for all purposes and such Registrable Securities shall be held subject to all of the terms of this Agreement, and by taking and holding such Registrable Securities such transferee shall be entitled to receive the benefits of, and be conclusively
deemed to have agreed to be bound by all of the applicable terms and provisions of this Agreement. If the Company shall so request, any such successor, assign or transferee shall agree in writing to acquire and hold the Registrable Securities
subject to all of the applicable terms hereof. 

  
 24 

 (e) Survival. The respective indemnities, agreements,
representations, warranties and each other provision set forth in this Agreement or made pursuant hereto shall remain in full force and effect regardless of any investigation (or statement as to the results thereof) made by or on behalf of any
holder of Registrable Securities, the Market Maker, any director, officer or partner of such holder or the Market Maker, or any controlling person of any of the foregoing, and shall survive delivery of and payment for the Registrable Securities
pursuant to the Purchase Agreement, the transfer and registration of Registrable Securities by such holder and the consummation of an Exchange Offer and the transfer and registration of Securities and Exchange Securities by the Market Maker.

 (f) Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the
State of New York. 
 (g) Headings. The descriptive headings of the several Sections and paragraphs of
this Agreement are inserted for convenience only, do not constitute a part of this Agreement and shall not affect in any way the meaning or interpretation of this Agreement. 

(h) Entire Agreement; Amendments. This Agreement and the other writings referred to herein (including the Indenture
and the form of Securities) or delivered pursuant hereto which form a part hereof contain the entire understanding of the parties with respect to its subject matter. This Agreement supersedes all prior agreements and understandings between the
parties with respect to its subject matter. This Agreement may be amended and the observance of any term of this Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively) only by a written
instrument duly executed by the Company and the holders of at least a majority in aggregate principal amount of the Registrable Securities at the time outstanding and the Market Maker; provided that any such amendment or waiver affecting
solely the provisions of this Agreement relating to a Market-Making Registration may be effected by a written instrument duly executed solely by the Company and the Market Maker. Each holder of any Registrable Securities at the time or thereafter
outstanding shall be bound by any amendment or waiver effected pursuant to this Section 9(h), whether or not any notice, writing or marking indicating such amendment or waiver appears on such Registrable Securities or is delivered to such
holder. 
 (i) Counterparts. This Agreement may be executed by the parties in counterparts, each of which
shall be deemed to be an original, but all such respective counterparts shall together constitute one and the same instrument. 
 (j) Severability. If any provision of this Agreement, or the application thereof in any circumstance, is held to be invalid, illegal or unenforceable in any respect for any reason, the validity,
legality and enforceability of such provision in every other respect and of the remaining provisions contained in this Agreement shall not be affected or impaired thereby. 

  
 25 

 If the foregoing is in accordance with your understanding, please sign and return to us one
for the Company and each of the Representatives plus one for each counsel counterparts hereof, and upon the acceptance hereof by you, on behalf of each of the Purchasers, this letter and such acceptance hereof shall constitute a binding agreement
between each of the Purchasers the Company. It is understood that your acceptance of this letter on behalf of each of the Purchasers is pursuant to the authority set forth in a form of Agreement among Purchasers, the form of which shall be submitted
to the Company for examination upon request, but without warranty on your part as to the authority of the signers thereof. 
  

			
	Very truly yours,
	
	TransUnion Holding Company, Inc.
		
	By:	 	/s/ Gilbert Klemann
		 	Name: Gilbert Klemann
		 	Title: Vice President

  
 26 

					
	Goldman, Sachs & Co.	 	
			
	By:	 	/s/ Goldman, Sachs & Co.	 	
		 	            (Goldman, Sachs & Co.)

  
 27 

			
	Deutsche Bank Securities Inc.
		
	By:	 	/s/ Stephanie Perry
		 	Name: Stephanie Perry
		 	Title: Managing Director
		
	By:	 	/s/ Jackson Merchant
		 	Name: Jackson Merchant
		 	Title: Director

 On behalf of each of the Purchasers 

  
 28 

 Exhibit A 
 TransUnion Holding Company, Inc. 
 INSTRUCTION TO DTC PARTICIPANTS

 (Date of Mailing) 
 URGENT - IMMEDIATE ATTENTION REQUESTED 
 DEADLINE FOR RESPONSE: [DATE] *

 The Depository Trust Company (“DTC”) has identified you as a DTC Participant through which beneficial interests in
the TransUnion Holding Company, Inc. (the “Company”) 9.625%/10.375% Senior PIK Toggle Notes due 2018 (the “Securities”) are held. 
 The Company is in the process of registering the Securities under the Securities Act of 1933 for resale by the beneficial owners thereof. In order to have their Securities included in the registration
statement, beneficial owners must complete and return the enclosed Notice of Registration Statement and Selling Securityholder Questionnaire. 

It is important that beneficial owners of the Securities receive a copy of the enclosed materials as soon as possible as their rights to have the
Securities included in the registration statement depend upon their returning the Notice and Questionnaire by [Deadline For Response]. Please forward a copy of the enclosed documents to each beneficial owner that holds interests in the Securities
through you. If you require more copies of the enclosed materials or have any questions pertaining to this matter, please contact TransUnion Holding Company, Inc., [Address and Telephone Number of Issuer]. 

 

	*	Not less than 28 calendar days from date of mailing. 

  
 A-1

 TransUnion Holding Company, Inc. 

Notice of Registration Statement 
 and 
 Selling Securityholder Questionnaire 

(Date) 
 Reference is hereby
made to the Exchange and Registration Rights Agreement (the “Exchange and Registration Rights Agreement”) between TransUnion Holding Company, Inc. (the “Company”) and the Purchasers named therein. Pursuant to the
Exchange and Registration Rights Agreement, the Company has filed or will file with the United States Securities and Exchange Commission (the “Commission”) a registration statement on Form S-1 (the “Shelf Registration
Statement”) for the registration and resale under Rule 415 of the Securities Act of 1933, as amended (the “Securities Act”), of the Company’s 9.625%/10.375% Senior PIK Toggle Notes due 2018 (the
“Securities”). A copy of the Exchange and Registration Rights Agreement has been filed as an exhibit to the Shelf Registration Statement and can be obtained from the Commission’s website at www.sec.gov. All capitalized
terms not otherwise defined herein shall have the meanings ascribed thereto in the Exchange and Registration Rights Agreement. 
 Each
beneficial owner of Registrable Securities (as defined below) is entitled to have the Registrable Securities beneficially owned by it included in the Shelf Registration Statement. In order to have Registrable Securities included in the Shelf
Registration Statement, this Notice of Registration Statement and Selling Securityholder Questionnaire (“Notice and Questionnaire”) must be completed, executed and delivered to the Company’s counsel at the address set forth
herein for receipt ON OR BEFORE [Deadline for Response]. Beneficial owners of Registrable Securities who do not properly complete, execute and return this Notice and Questionnaire by such date (i) will not be named as selling securityholders in
the Shelf Registration Statement and (ii) may not use the Prospectus forming a part thereof for resales of Registrable Securities. 

Certain legal consequences arise from being named as a selling securityholder in the Shelf Registration Statement and related Prospectus. Accordingly,
holders and beneficial owners of Registrable Securities are advised to consult their own securities law counsel regarding the consequences of being named or not being named as a selling securityholder in the Shelf Registration Statement and related
Prospectus. 
 The term “Registrable Securities” is defined in the Exchange and Registration Rights Agreement. 

  
 A-2

 ELECTION 
 The undersigned holder (the “Selling Securityholder”) of Registrable Securities hereby elects to include in the Shelf Registration Statement the Registrable Securities beneficially owned
by it and listed below in Item (3). The undersigned, by signing and returning this Notice and Questionnaire, agrees to be bound with respect to such Registrable Securities by the terms and conditions of this Notice and Questionnaire and the
Exchange and Registration Rights Agreement, including, without limitation, Section 6 of the Exchange and Registration Rights Agreement, as if the undersigned Selling Securityholder were an original party thereto. 

Pursuant to the Exchange and Registration Rights Agreement, the undersigned has agreed to indemnify and hold harmless the Company, its officers who sign
any Shelf Registration Statement, and each person, if any, who controls the Company within the meaning of either Section 15 of the Securities Act or Section 20 of the Exchange Act of 1934, as amended (the “Exchange Act”),
against certain loses arising out of an untrue statement, or the alleged untrue statement, of a material fact in the Shelf Registration Statement or the related prospectus or the omission, or alleged omission, to state a material fact required to be
stated in such Shelf Registration Statement or the related prospectus, but only to the extent such untrue statement or omission, or alleged untrue statement or omission, was made in reliance on and in conformity with the information provided in this
Notice and Questionnaire. 
 Upon any sale of Registrable Securities pursuant to the Shelf Registration Statement, the Selling Securityholder
will be required to deliver to the Company and Trustee the Notice of Transfer set forth in Appendix A to the Prospectus and as Exhibit B to the Exchange and Registration Rights Agreement. 

The Selling Securityholder hereby provides the following information to the Company and represents and warrants that such information is accurate and
complete: 

  
 A-3

 QUESTIONNAIRE 

 

	(1)	(a) Full legal name of Selling Securityholder: 

 __________________________________________________________________________________________________ 
  

	 	(b)	Full legal name of registered Holder (if not the same as in (a) above) of Registrable Securities listed in Item (3) below: 

__________________________________________________________________________________________________ 

 

	 	(c)	Full legal name of DTC Participant (if applicable and if not the same as (b) above) through which Registrable Securities listed in Item (3) below are held:

__________________________________________________________________________________________________ 

 

	(2)	Address for notices to Selling Securityholder: 

 _________________________________________________________ 

_________________________________________________________ 
 _________________________________________________________ 

Telephone:            ___________________________________________ 

Fax:                      
  ___________________________________________ 
 Contact
Person:    ___________________________________________ 
 E-mail for Contact Person:
_____________________________________ 
  

	(3)	Beneficial Ownership of Securities: 

 Except as set forth below in this Item (3), the undersigned does not beneficially own any Securities. 
  

	 	(a)	Principal amount of Registrable Securities beneficially owned: _________________________________ 

CUSIP No(s). of such Registrable Securities: _______________________________________________ 

 

	 	(b)	Principal amount of Securities other than Registrable Securities beneficially owned: 

__________________________________________________________________________________________________ 

CUSIP No(s). of such other Securities: _________________________________ 

 

	 	(c)	Principal amount of Registrable Securities that the undersigned wishes to be included in the Shelf Registration Statement: _______________________________________

 CUSIP No(s). of such Registrable Securities to be included in the Shelf Registration Statement:
______________________________________________________ 
  

	(4)	Beneficial Ownership of Other Securities of the Company: 

 Except as set forth below in this Item (4), the undersigned Selling Securityholder is not the beneficial or registered owner of any other securities of the Company, other than the Securities
listed above in Item (3). 
 State any exceptions here: 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

  
 A-4

	(5)	Individuals who exercise dispositive powers with respect to the Securities: 

 If the Selling Securityholder is not an entity that is required to file reports with the Commission pursuant to Section 13 or 15(d) of the Exchange Act (a “Reporting Company”),
then the Selling Securityholder must disclose the name of the natural person(s) who exercise sole or shared dispositive powers with respect to the Securities. Selling Securityholders should disclose the beneficial holders, not nominee holders or
other such others of record. In addition, the Commission has provided guidance that Rule 13d-3 of the Securities Exchange Act of 1934 should be used by analogy when determining the person or persons sharing voting and/or dispositive powers with
respect to the Securities. 
  

	 	(a)	Is the holder a Reporting Company? 

 Yes        ______                        
No        ______ 
 If “No”, please answer Item (5)(b). 

 

	 	(b)	List below the individual or individuals who exercise dispositive powers with respect to the Securities: 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

Please note that the names of the persons listed in (b) above will be included in the Shelf Registration Statement and related
Prospectus. 
  

	(6)	Relationships with the Company: 

Except as set forth below, neither the Selling Securityholder nor any of its affiliates, officers, directors or principal equity
holders (5% or more) has held any position or office or has had any other material relationship with the Company (or its predecessors or affiliates) during the past three years. 

State any exceptions here: 
 __________________________________________________________________________________________________ 
 __________________________________________________________________________________________________ 
 __________________________________________________________________________________________________ 
  

	(7)	Plan of Distribution: 

 Except
as set forth below, the undersigned Selling Securityholder intends to distribute the Registrable Securities listed above in Item (3) only as follows (if at all): Such Registrable Securities may be sold from time to time directly by the
undersigned Selling Securityholder. Such Registrable Securities may be sold in one or more transactions at fixed prices, at prevailing market prices at the time of sale, at varying prices determined at the time of sale, or at negotiated prices. Such
sales may be effected in transactions (which may involve crosses or block transactions) (i) on any national securities exchange or quotation service on which the Registered Securities

  
 A-5

 
may be listed or quoted at the time of sale, (ii) in the over-the-counter market, (iii) in transactions otherwise than on such exchanges or services or in the over-the-counter market,
or (iv) through the writing of options. In connection with sales of the Registrable Securities or otherwise, the Selling Securityholder may enter into hedging transactions with broker-dealers, which may in turn engage in short sales of the
Registrable Securities in the course of hedging the positions they assume. The Selling Securityholder may also sell Registrable Securities short and deliver Registrable Securities to close out such short positions, or loan or pledge Registrable
Securities to broker-dealers that in turn may sell such securities. 
 State any exceptions here: 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

Note: In no event may such method(s) of distribution take the form of an underwritten offering of Registrable Securities without the
prior written agreement of the Company. 
  

	(8)	Broker-Dealers: 

 The
Commission requires that all Selling Securityholders that are registered broker-dealers or affiliates of registered broker-dealers be so identified in the Shelf Registration Statement. In addition, the Commission requires that all Selling
Securityholders that are registered broker-dealers be named as underwriters in the Shelf Registration Statement and related Prospectus, even if they did not receive the Registrable Securities as compensation for underwriting activities.

  

	 	(a)	State whether the undersigned Selling Securityholder is a registered broker-dealer: 

Yes        ______             
           No        ______ 
  

	 	(b)	If the answer to (a) is “Yes”, you must answer (i) and (ii) below, and (iii) below if applicable. Your answers to (i) and
(ii) below, and (iii) below if applicable, will be included in the Shelf Registration Statement and related Prospectus. 

  

	 	(i)	Were the Securities acquired as compensation for underwriting activities? 

 Yes        ______                        
No        ______ 
 If you answered “Yes”, please provide a brief description of
the transaction(s) in which the Securities were acquired as compensation: 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

 

	 	(ii)	Were the Securities acquired for investment purposes? 

 Yes        ______                        
No        ______ 
  

	 	(iii)	If you answered “No” to both (i) and (ii), please explain the Selling Securityholder’s reason for acquiring the Securities:

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

 

  
 A-6

	 	(c)	State whether the undersigned Selling Securityholder is an affiliate of a registered broker-dealer and, if so, list the name(s) of the broker-dealer affiliate(s):

Yes        ______             
           No        ______ 
 __________________________________________________________________________________________________ 
 __________________________________________________________________________________________________ 
 __________________________________________________________________________________________________ 
  

	 	(d)	If you answered “Yes” to question (c) above: 

  

	 	(i)	Did the undersigned Selling Securityholder purchase Registrable Securities in the ordinary course of business? 

Yes        ______             
           No        ______ 
 If
the answer is “No” to question (d)(i), provide a brief explanation of the circumstances in which the Selling Securityholder acquired the Registrable Securities: 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

 

	 	(ii)	At the time of the purchase of the Registrable Securities, did the undersigned Selling Securityholder have any agreements, understandings or arrangements, directly or
indirectly, with any person to dispose of or distribute the Registrable Securities? 

Yes        ______             
           No        ______ 
 If
the answer is “Yes” to question (d)(ii), provide a brief explanation of such agreements, understandings or arrangements: 
 __________________________________________________________________________________________________ 
 __________________________________________________________________________________________________ 
 __________________________________________________________________________________________________ 
 If the answer is “No” to Item (8)(d)(i) or “Yes” to Item (8)(d)(ii), you will be named as an underwriter in the Shelf Registration Statement and the related Prospectus.

  

	(9)	Hedging and short sales: 

  

	 	(a)	State whether the undersigned Selling Securityholder has or will enter into “hedging transactions” with respect to the Registrable Securities:

Yes        ______             
           No        ______ 
 If
“Yes”, provide below a complete description of the hedging transactions into which the undersigned Selling Securityholder has entered or will enter and the purpose of such hedging transactions, including the extent to which such hedging
transactions remain in place: 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

__________________________________________________________________________________________________ 

 

  
 A-7

	 	(b)	Set forth below is Interpretation A.65 of the Commission’s July 1997 Manual of Publicly Available Interpretations regarding short selling:

 “An issuer filed a Form S-3 registration statement for a secondary offering of common stock which is not
yet effective. One of the selling shareholders wanted to do a short sale of common stock “against the box” and cover the short sale with registered shares after the effective date. The issuer was advised that the short sale could not be
made before the registration statement becomes effective, because the shares underlying the short sale are deemed to be sold at the time such sale is made. There would, therefore, be a violation of Section 5 if the shares were effectively sold
prior to the effective date.” 
 By returning this Notice and Questionnaire, the undersigned Selling Securityholder will
be deemed to be aware of the foregoing interpretation. 

*        *        *      
  *        * 
 By signing below, the Selling Securityholder acknowledges that it understands
its obligation to comply, and agrees that it will comply, with the provisions of the Exchange Act, particularly Regulation M (or any successor rule or regulation). 
 The Selling Securityholder hereby acknowledges its obligations under the Exchange and Registration Rights Agreement to indemnify and hold harmless the Company and certain other persons as set forth in the
Exchange and Registration Rights Agreement. 
 In the event that the Selling Securityholder transfers all or any portion of the Registrable
Securities listed in Item (3) above after the date on which such information is provided to the Company, the Selling Securityholder agrees to notify the transferee(s) at the time of the transfer of its rights and obligations under this Notice
and Questionnaire and the Exchange and Registration Rights Agreement. 
 By signing below, the Selling Securityholder consents to the disclosure
of the information contained herein in its answers to Items (1) through (9) above and the inclusion of such information in the Shelf Registration Statement and related Prospectus. The Selling Securityholder understands that such
information will be relied upon by the Company in connection with the preparation of the Shelf Registration Statement and related Prospectus. 

  
 A-8

 In accordance with the Selling Securityholder’s obligation under Section 3(d) of the Exchange and
Registration Rights Agreement to provide such information as may be required by law for inclusion in the Shelf Registration Statement, the Selling Securityholder agrees to promptly notify the Company of any inaccuracies or changes in the information
provided herein which may occur subsequent to the date hereof at any time while the Shelf Registration Statement remains in effect and to provide such additional information that the Company may reasonably request regarding such Selling
Securityholder and the intended method of distribution of Registrable Securities in order to comply with the Securities Act. Except as otherwise provided in the Exchange and Registration Rights Agreement, all notices hereunder and pursuant to the
Exchange and Registration Rights Agreement shall be made in writing, by hand-delivery, first-class mail, or air courier guaranteeing overnight delivery as follows: 
  

					
	 (i) To the Company:
	  		  	
			
		  	 	  	
			
		  	 	  	
			
		  	 	  	
			
		  	 	  	
			
		  	 	  	
			
	(ii) With a copy to:	  		  	
			
		  	 	  	
			
		  	 	  	
			
		  	 	  	
			
		  	 	  	
			
		  	 	  	

 Once this Notice and Questionnaire is executed by the Selling Securityholder and received by the Company’s counsel,
the terms of this Notice and Questionnaire, and the representations and warranties contained herein, shall be binding on, shall inure to the benefit of and shall be enforceable by the respective successors, heirs, personal representatives, and
assigns of the Company and the Selling Securityholder (with respect to the Registrable Securities beneficially owned by such Selling Securityholder and listed in Item (3) above. This Notice and Questionnaire shall be governed in all respects by
the laws of the State of New York. 

  
 A-9

 IN WITNESS WHEREOF, the undersigned, by authority duly given, has caused this Notice and Questionnaire to be
executed and delivered either in person or by its duly authorized agent. 
  

			
	Dated:	 	 

  

			
	 	 	 
	 Selling Securityholder
 (Print/type full legal name of beneficial owner of Registrable Securities)

  

			
	By:	 	 
	Name:
	Title:

 PLEASE RETURN THE COMPLETED AND EXECUTED NOTICE AND QUESTIONNAIRE FOR RECEIPT ON OR BEFORE [DEADLINE FOR RESPONSE]
TO THE COMPANY’S COUNSEL AT: 
  

					
		 	 	 	
			
		 	 	 	
			
		 	 	 	
			
		 	 	 	
			
		 	 	 	

  
 A-10

 Exhibit B 
 NOTICE OF TRANSFER PURSUANT TO REGISTRATION STATEMENT 
 Wells Fargo Bank, National Association

 TransUnion Holding Company, Inc. 

c/o Wells Fargo Bank, National Association 

[Address of Trustee] 

Attention:  Trust Officer 
  

	 	Re:	TransUnion Holding Company, Inc. (the “Company”) 

 9.625%/10.375% Senior PIK Toggle Notes due 2018 
 Dear Sirs: 

Please be advised that
                                         
        has transferred
$                                         
        aggregate principal amount of the above-referenced Notes pursuant to an effective Registration Statement on Form S-1 (File
No. 333-             ) filed by the Company. 
 We hereby certify that
the prospectus delivery requirements, if any, of the Securities Act of 1933, as amended, have been satisfied and that the above-named beneficial owner of the Notes is named as a “Selling Holder” in the Prospectus dated [date] or in
supplements thereto, and that the aggregate principal amount of the Notes transferred are the Notes listed in such Prospectus opposite such owner’s name. 
 Dated: 
  

			
	Very truly yours,
		
		 	 
		 	(Name)
		
	By:	 	 
		 	(Authorized Signature)2012 Management Equity Plan

 Exhibit 10.1 
 TRANSUNION HOLDING COMPANY, INC. 
 2012 MANAGEMENT EQUITY PLAN

 (Effective April 30, 2012) 
 ARTICLE 1. 
 PURPOSE 

The purpose of this TransUnion Holding Company, Inc. 2012 Management Equity Plan is to promote the success and enhance the value of
TransUnion Holding Company, Inc., a Delaware corporation (“Parent”), by aligning the interests of Parent’s Employees and Independent Directors (both as defined below) with those of its stockholders and providing Employees with
an incentive for outstanding performance to generate superior returns to Parent’s stockholders. The Plan (as defined below) is further intended to provide flexibility to Parent in its ability to motivate, attract and retain the services of
Independent Directors and Employees upon whose judgment, interest and special effort the successful conduct of Parent’s operation is largely dependent. 
 ARTICLE 2. 
 DEFINITIONS AND CONSTRUCTION 

Wherever the following terms are used in the Plan they shall have the meanings specified below, unless the context clearly indicates
otherwise. The singular pronoun shall include the plural where the context so indicates. 
 2.1 “Administrator”
shall mean the entity that conducts the general administration of the Plan as provided in Article 11. With reference to the duties of the Committee under the Plan which have been delegated to one or more persons pursuant to Section 11.6, or
which the Board has assumed, the term “Administrator” shall refer to such person(s) unless the Committee or the Board has revoked such delegation or the Board has terminated the assumption of such duties. 

2.2 “Advent Investors” shall have the meaning assigned to it in the Stockholders’ Agreement. 

2.3 “Affiliate” shall have the meaning assigned to it in the Stockholders’ Agreement. 

2.4 “Award” shall mean an Option, Restricted Stock, Restricted Stock Units, a Performance Award, a Dividend Equivalent,
Deferred Stock, a Stock Payment award or a Stock Appreciation Right, in each case as granted under the Plan. 
 2.5
“Award Agreement” shall mean any written notice, agreement, terms and conditions, contract or other instrument or document evidencing an Award, including through electronic medium, which shall contain such terms and conditions with
respect to an Award as the Administrator shall determine consistent with the Plan. 
 2.6 “Board” shall mean
the Board of Directors of Parent. 
 2.7 “Cause” shall have the meaning assigned to it in the applicable
Program or Award Agreement. 

 2.8 “Change in Control” shall have the meaning assigned to it in the
Stockholders’ Agreement; provided that if an event that constitutes a Change in Control would trigger payment under any Award that is subject to Section 409A of the Code, such event shall not trigger such payment unless such event
also constitutes a “change in control event,” as defined in Treasury Regulation §1.409A-3(i)(5). 
 2.9
“Code” shall mean the Internal Revenue Code of 1986, as amended from time to time, together with the regulations and official guidance promulgated thereunder. 
 2.10 “Committee” shall mean the Compensation Committee of the Board, or another committee or subcommittee of the Board, appointed as provided in Section 11.1. 

2.11 “Deferred Stock” shall mean a right to receive Shares awarded under Section 8.4. 

2.12 “Director” shall mean a member of the Board, as constituted from time to time. 

2.13 “Dividend Equivalent” shall mean a right to receive the equivalent value (in cash or Shares) of dividends paid on
Shares, awarded under Section 8.2. 
 2.14 “DRO” shall mean a domestic relations order as defined by the
Code or Title I of the Employee Retirement Income Security Act of 1974, as amended from time to time, or the rules thereunder. 

2.15 “Effective Date” shall mean April 30, 2012, the date on which the Plan was approved by the Board. 

2.16 “Employee” shall mean any officer, executive or other employee (as determined in accordance with
Section 3401(c) of the Code and the Treasury Regulations thereunder) of Parent or any of its Affiliates. 
 2.17
“Equity Restructuring” shall mean a nonreciprocal transaction between Parent and its stockholders, such as a stock dividend, stock split, spin-off, rights offering or recapitalization through a large, nonrecurring cash dividend,
that affects the number or kind of Shares (or other securities of Parent) or the share price of Shares (or other securities) and causes a change in the per share value of the Shares subject to outstanding Awards. 

2.18 “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended from time to time. 

2.19 “Fair Market Value” shall mean, as of any given date, the value of a Share determined as follows: 

(a) If the Shares are listed on any (i) established securities exchange (such as the New York Stock Exchange, the NASDAQ Global
Market and the NASDAQ Global Select Market), (ii) national market system or (iii) automated quotation system on which the Shares are listed, quoted or traded, its Fair Market Value shall be the closing sales price for a Share as quoted on
such exchange or system for such date or, if there is no closing sales price for a Share on the date in question, the closing sales price for a Share on the last preceding date for which such quotation exists, as reported in The Wall Street
Journal or such other source as the Administrator deems reliable; 

  
 2 

 (b) If the Shares are not listed on an established securities exchange, national market
system or automated quotation system, but the Shares are regularly quoted by a recognized securities dealer, the Fair Market Value of a Share shall be the mean of the high bid and low asked prices for such date or, if there are no high bid and low
asked prices for a Share on such date, the high bid and low asked prices for a Share on the last preceding date for which such information exists, as reported in The Wall Street Journal or such other source as the Administrator deems
reliable; or 
 (c) If the Shares are neither listed on an established securities exchange, national market system or automated
quotation system, nor regularly quoted by a recognized securities dealer, then Fair Market Value shall be (i) the amount that a willing buyer would pay for a Share, and at which a willing seller would sell a Share, neither under any compulsion
or duress and both with reasonable knowledge of the relevant facts, with no discount for lack of marketability, or voting rights, nor any premium for control, as set forth in the most recent appraisal available to the Administrator by a recognized
investment banking or appraisal firm selected by the Administrator in good faith and in exercise of its reasonable discretion and performed in accordance with the provisions of this clause (i), or (ii) if such transaction is more recent than
the most recently available appraisal, the price per share realized by Parent or a holder of Shares in a transaction involving the sale of equity securities to a Person who is not an Affiliate of Parent or such holder, as applicable, in a sufficient
amount to allow the Administrator to determine whether or not such sale is between a willing buyer and a willing seller under the standards applicable under clause (i) above. The Administrator shall have an appraisal of the type referred to in
clause (i) above performed at least annually. 
 2.20 “Good Reason” shall have the meaning assigned to it
in the applicable Program or Award Agreement. 
 2.21 “Greater Than 10% Stockholder” shall mean an individual
then owning (within the meaning of Section 424(d) of the Code) more than 10% of the total combined voting power of all classes of stock of Parent or any Subsidiary corporation thereof. 

2.22 “GS Investors” shall have the meaning assigned to it in the Stockholders’ Agreement. 

2.23 “Incentive Stock Option” shall mean an Option that is intended to qualify as an incentive stock option and conforms
to the applicable provisions of Section 422 of the Code. 
 2.24 “Independent Director” shall mean a
director who (a) is not an employee of Parent, any Sponsor or any Other Stockholder, (b) is not an immediate family member of either an Other Stockholder or an executive of Parent or any Sponsor, (c) is not beneficiary of a trust that
is an Other Stockholder, and (d) is designated to be an Independent Director by the Administrator or the Board. Following the Public Trading Date, it is intended that each Independent Director qualify as (x) a “non-employee
director” as defined by Rule 16b-3 of the Exchange Act or any successor rule, (y) an “outside director” for purposes of Section 162(m) of the Code and (z) an “independent director” under the rules of any
securities exchange, national market system or automated quotation system on which the Shares are listed, traded or quoted; the Administrator or Board shall consider these criteria when designating which directors are Independent Directors for
purposes of this Plan. 
 2.25 “Non-Qualified Stock Option” shall mean an Option that is not an Incentive Stock
Option. 
 2.26 “Option” shall mean a right to purchase Shares at a specified exercise price granted under
Article 5. An Option shall be either a Non-Qualified Stock Option or an Incentive Stock Option. 
 2.27 “Other
Stockholders” shall mean the holders of Shares on the Effective Date, other than the Sponsors. 

  
 3 

 2.28 “Participant” shall mean an Employee, Independent Director or other
Service Provider approved by the Board who has been granted an Award. 
 2.29 “Performance Award” shall mean a
cash bonus award, stock bonus award, performance award or incentive award that is paid in cash, Shares or a combination of both, awarded under Section 8.1. 
 2.30 “Permitted Transferee” shall mean, with respect to a Participant, any “family member” of the Participant, as defined under the instructions to use of the Form S-8
Registration Statement under the Securities Act, after taking into account any state, federal, local or foreign tax and securities laws applicable to transferable Awards. 
 2.31 “Person” shall have the meaning assigned to it in the Stockholders’ Agreement. 
 2.32 “Plan” shall mean this TransUnion Holding Company, Inc. 2012 Management Equity Plan, as it may be amended or restated from time to time and any sub-plans that may be adopted as part
of this Plan under Section 4.5. 
 2.33 “Program” shall mean any program adopted by the Administrator
pursuant to the Plan containing the terms and conditions intended to govern a specified type of Award granted under the Plan. 

2.34 “Public Trading Date” shall mean the first date upon which Shares are listed (or approved for listing) upon notice
of issuance on any established securities exchange or national market system, or designated (or approved for designation) upon notice of issuance as a national market security on an interdealer quotation system. 

2.35 “Restricted Stock” shall mean Shares awarded under Article 7 that are subject to certain restrictions and may be
subject to risk of forfeiture or repurchase. 
 2.36 “Restricted Stock Units” shall mean the right to receive
Shares awarded under Section 8.5. 
 2.37 “Securities Act” shall mean the Securities Act of 1933, as
amended. 
 2.38 “Service Provider” means a person for so long as he or she continues to be an Employee or
Director of or consultant to Parent or any of its Affiliates. 
 2.39 “Shares” shall mean shares of the common
stock of Parent, par value $0.01 per share. 
 2.40 “Sponsors” shall mean, collectively, the Advent Investors
and the GS Investors. 
 2.41 “Stock Appreciation Right” shall mean a stock appreciation right granted under
Article 9. 
 2.42 “Stock Payment” shall mean (a) a payment in the form of Shares, or (b) an option
or other right to purchase Shares, as part of a bonus, deferred compensation or other arrangement, awarded under Section 8.3. 
 2.43 “Stockholders’ Agreement” shall mean that certain Stockholders’ Agreement by and between Parent and certain management stockholders of Parent on April 30, 2012, as
amended from time to time. 
 2.44 “Subsidiary” shall have the meaning assigned to it in the Stockholders’
Agreement. 

  
 4 

 2.45 “Substitute Award” shall mean an Award granted under the Plan upon the
assumption of, or in substitution for, outstanding equity awards previously granted by a company or other entity in connection with a corporate transaction, such as a merger, combination, consolidation or acquisition of property or stock;
provided, however, that in no event shall the term “Substitute Award” be construed to refer to an award made in connection with the cancellation and repricing of an Option or Stock Appreciation Right. 

2.46 “Termination of Service” shall mean the time when a Participant no longer is a Service Provider for any reason,
including, without limitation, a termination by resignation, discharge, death, disability or retirement (but excluding terminations in which a Participant simultaneously commences or remains in employment or service with Parent or any of its
Affiliates as a Director or a consultant); provided, however, that, with respect to Incentive Stock Options, unless the Administrator otherwise provides in the terms of the applicable Program or Award Agreement or otherwise, a leave of
absence, change in status from an employee to an independent contractor or other change in the employee-employer relationship shall constitute a Termination of Service only if, and to the extent that, such leave of absence, change in status or other
change interrupts employment for the purposes of Section 422(a)(2) of the Code and the then applicable regulations and revenue rulings under said Section. A Participant’s service relationship to Parent shall be deemed to be terminated in
the event that such Participant is employed by an Affiliate of Parent and the Affiliate employing such Participant ceases to remain an Affiliate of Parent. 
 ARTICLE 3. 
 SHARES SUBJECT TO THE PLAN 

3.1 Number of Shares. 
 (a) Subject to Section 12.2 and Section 3.1(b), the aggregate number of Shares that may be issued or transferred pursuant to Awards under the Plan is 8,250,000, of which an aggregate of
(i) 8,000,000 Shares shall be allocated for issuances of Options to Employees (the “Initial Option Allocation”) and (ii) 250,000 Shares shall be allocated for issuances of Awards to Independent Directors. 

(b) If any Shares covered by an Award are forfeited, cancelled or expire or such Award is settled for cash (in whole or in part), the
Shares covered by such Award shall, to the extent of such forfeiture, cancellation, expiration or cash settlement, again be available for future grants of Awards under the Plan. In addition, any Shares that are (i) tendered by a Participant or
withheld by Parent in payment of the exercise price of an Option; (ii) tendered by the Participant or withheld by Parent to satisfy any tax withholding obligation with respect to an Award; (iii) covered by a Stock Appreciation Right that
are not issued in connection with the stock settlement of such Stock Appreciation Right; or (iv) repurchased by Parent under Section 7.4 at the same price paid by the Participant so that such shares are returned to Parent will again be
available for Awards. The payment of Dividend Equivalents in cash in conjunction with any outstanding Awards shall not be counted against the shares available for issuance under the Plan. Notwithstanding the provisions of this Section 3.1(b),
no Shares may again be optioned, granted or awarded if such action would cause an Incentive Stock Option to fail to qualify as an incentive stock option under Section 422 of the Code. 

(c) Substitute Awards shall not reduce the Shares authorized for grant under the Plan. Additionally, in the event that a company acquired
by Parent or any of its Affiliates or with which Parent or such Affiliate combines has shares available under a pre-existing plan approved by equityholders and not adopted in contemplation of such acquisition or combination, the shares available for
grant pursuant to the terms of such pre-existing plan (as adjusted, to the extent appropriate, using the exchange ratio or 

  
 5 

 
other adjustment or valuation ratio or formula used in such acquisition or combination to determine the consideration payable to the holders of common stock of the entities party to such
acquisition or combination) may be used for Awards under the Plan and shall not reduce the Shares authorized for grant under the Plan; provided that Awards using such available shares shall not be made after the date awards or grants could
have been made under the terms of the pre-existing plan, absent the acquisition or combination, and shall only be made to individuals who were not employed by or providing services to Parent or a Subsidiary immediately prior to such acquisition or
combination. 
 3.2 Stock Distributed. Any Shares distributed pursuant to an Award may consist, in whole or in part, of
authorized and unissued Shares, treasury Shares or Shares purchased on the open market. 
 ARTICLE 4. 

GRANTING OF AWARDS 
 4.1 Participation. The Administrator may, from time to time, select from among Employees and Independent Directors, those to whom an Award shall be granted and shall determine the nature and amount
of each Award, which shall not be inconsistent with the requirements of the Plan. No Employee or Independent Director shall have any right to be granted an Award pursuant to the Plan. 

4.2 Award Agreement. Each Award shall be evidenced by an Award Agreement. Award Agreements evidencing Incentive Stock Options
shall contain such terms and conditions as may be necessary to meet the applicable provisions of Section 422 of the Code. 

4.3 Limitations Applicable to Section 16 Persons. Notwithstanding any other provision of the Plan, the Plan, and any Award
granted or awarded to any individual who is then subject to Section 16 of the Exchange Act, shall be subject to any additional limitations set forth in any applicable exemptive rule under Section 16 of the Exchange Act (including Rule
16b-3 of the Exchange Act and any amendments thereto) that are requirements for the application of such exemptive rule. To the extent permitted by applicable law, the Plan and Awards granted or awarded hereunder shall be deemed amended to the extent
necessary to conform to such applicable exemptive rule. 
 4.4 At-Will Employment. Nothing in the Plan or in any Program
or Award Agreement hereunder shall confer upon any Participant any right to continue in the employ of Parent or any of its Affiliates, or shall interfere with or restrict in any way the rights of Parent or any of its Affiliates, which rights are
hereby expressly reserved, to discharge such Participant at any time for any reason whatsoever, with or without Cause, and with or without notice, or to terminate or change all other terms and conditions of employment, except to the extent expressly
provided otherwise in a written agreement between such Participant and Parent or any of its Affiliates. 
 4.5 Foreign
Participants. Notwithstanding any provision of the Plan to the contrary, in order to comply with the laws in other countries in which Parent and its Affiliates operate or have Employees or in order to comply with the requirements of any foreign
securities exchange, the Administrator, in its sole discretion, shall have the power and authority to: (a) determine which Affiliates of Parent shall be covered by the Plan; (b) determine which Employees and Independent Directors outside
the United States are eligible to participate in the Plan; (c) modify the terms and conditions of any Award granted to Employees and Independent Directors outside the United States to comply with applicable foreign laws or listing requirements
of any such foreign securities exchange; (d) establish subplans and modify exercise procedures and other terms and procedures, to the extent such actions may be necessary or advisable (any such subplans and/or modifications shall be attached to
the Plan as appendices); provided, however, that no such subplans and/or modifications shall increase the share limitations contained in Sections 3.1 or 4.1; 

  
 6 

 
and (e) take any action, before or after an Award is made, that it deems advisable to obtain approval or comply with any necessary local governmental regulatory exemptions, requirements or
approvals or listing requirements of any such foreign securities exchange. Notwithstanding the foregoing, the Administrator may not take any actions hereunder, and no Awards shall be granted, that would violate the Code, the Exchange Act, the
Securities Act, any other securities law or governing statute, the rules of any securities exchange or automated quotation system on which the Shares are listed, quoted or traded or any other applicable law. 

4.6 Stand-Alone and Tandem Awards. Awards granted pursuant to the Plan may, in the sole discretion of the Administrator, be
granted either alone, in addition to or in tandem with any other Award granted pursuant to the Plan. Awards granted in addition to or in tandem with other Awards may be granted either at the same time as, or at a different time from, the grant of
such other Awards. 
 ARTICLE 5. 
 GRANTING OF OPTIONS 
 5.1 Granting of Options. The Administrator is
authorized to grant Options to Participants from time to time, in its sole discretion, on such terms and conditions as it may determine, which shall not be inconsistent with the Plan. 

5.2 Qualification of Incentive Stock Options. No Incentive Stock Option shall be granted to any person who is not an Employee of
Parent or any “subsidiary corporation” of Parent (as defined in Section 424(f) of the Code). No person who qualifies as a Greater Than 10% Stockholder may be granted an Incentive Stock Option unless such Incentive Stock Option
conforms to the applicable provisions of Section 422 of the Code. Any Incentive Stock Option granted under the Plan may be modified by the Administrator, with the consent of the Participant, to disqualify such Option from treatment as an
“incentive stock option” under Section 422 of the Code. To the extent that the aggregate fair market value of stock with respect to which “incentive stock options” (within the meaning of Section 422 of the Code, but
without regard to Section 422(d) of the Code) are exercisable for the first time by a Participant during any calendar year under the Plan, and all other plans of Parent and any Subsidiary corporation thereof, exceeds $100,000, the Options shall
be treated as Non-Qualified Stock Options to the extent required by Section 422 of the Code. The rule set forth in the preceding sentence shall be applied by taking Options and other “incentive stock options” into account in the order
in which they were granted and the fair market value of stock shall be determined as of the time the respective options were granted. 
 5.3 Option Exercise Price. The exercise price per Share covered by each Option shall be set by the Administrator, but shall not be less than 100% of the Fair Market Value of a Share on the date the
Option is granted (or, as to Incentive Stock Options, on the date the Option is modified, extended or renewed for purposes of Section 424(h) of the Code). In addition, in the case of Incentive Stock Options granted to a Greater Than 10%
Stockholder, such exercise price shall not be less than 110% of the Fair Market Value of a Share on the date the Option is granted (or the date the Option is modified, extended or renewed for purposes of Section 424(h) of the Code). 

5.4 Option Term. The term of each Option shall be ten years from the date the Option is granted, or five years from the date an
Incentive Stock Option is granted to a Greater Than 10% Stockholder. The Administrator shall determine the time period, including the time period following a Termination of Service, during which a Participant has the right to exercise any vested
Options, which time period may not extend beyond the term of the Option and shall be set forth in the Award Agreement. Absent agreement with the affected Participant, the post-termination exercise period may not be less than (i) 12 months
following a Termination of Service by reason of death or disability; (ii) 90 days following 

  
 7 

 
Termination of Service by Parent or any of its Affiliates without Cause, by such Participant for Good Reason, or, other than for any Option (or portion thereof) that vests based on attainment of
a performance condition, by such Participant without Good Reason; and (iii) the date of Termination of Service by Parent or any of its Affiliates for Cause, or for any Option (or portion thereof) that vests based on attainment of a performance
condition, by such Participant without Good Reason. Except as limited by the preceding sentence or the requirements of Section 409A or Section 422 of the Code and regulations and rulings thereunder, the Administrator may extend the term of
any outstanding Option, and may extend the time period during which vested Options may be exercised, in connection with any Termination of Service of a Participant, and may amend any other term or condition of such Option relating to such
Termination of Service. 
 5.5 Option Vesting. 
 (a) The period during which the right to exercise, in whole or in part, an Option vests shall be set by the Administrator, and the Administrator may determine that an Option may not be exercised in whole
or in part for a specified period after it is granted. Such vesting may be based on service with Parent or any of its Affiliates or any other criteria selected by the Administrator and set forth in the Award Agreement. At any time after grant of an
Option, the Administrator may, in its sole discretion and subject to whatever terms and conditions it selects, accelerate the period during which an Option vests. 
 (b) No portion of an Option which is unexercisable at a Participant’s Termination of Service shall thereafter become exercisable, except as may be otherwise provided by the Administrator either in
the applicable Program or Award Agreement or by action of the Administrator following the grant of the Option. 
 5.6
Substitute Awards. Notwithstanding the foregoing provisions of this Article 5 to the contrary, in the case of an Option that is a Substitute Award, the price per share of the Shares covered by such Option may be less than the Fair Market
Value per share on the date of grant; provided, that the excess of: (a) the aggregate Fair Market Value (as of the date such Substitute Award is granted) of the shares covered by the Substitute Award, over (b) the aggregate exercise
price thereof does not exceed the excess of: (x) the aggregate fair market value (as of the time immediately preceding the transaction giving rise to the Substitute Award, such fair market value to be determined by the Administrator) of the
shares of the predecessor entity that were covered by the grant assumed or substituted for by Parent over (y) the aggregate exercise price of such shares. 
 5.7 Substitution of Stock Appreciation Rights. The Administrator may provide in the applicable Program or Award Agreement evidencing the grant of an Option that the Administrator, in its sole
discretion, shall have the right to substitute a Stock Appreciation Right for such Option at any time prior to or upon exercise of such Option; provided, that such Stock Appreciation Right shall be exercisable with respect to the same number
of Shares for which such substituted Option would have been exercisable, and shall also have the same exercise price and remaining term as the substituted Option. 
 ARTICLE 6. 
 EXERCISE OF OPTIONS 

6.1 Partial Exercise. An exercisable Option may be exercised in whole or in part. However, unless specifically provided in an
Award Agreement, an Option shall not be exercisable with respect to fractional shares. The Administrator may require that, by the terms of the Option, a partial exercise must be with respect to a minimum number of Shares. 

  
 8 

 6.2 Manner of Exercise. All or a portion of an exercisable Option shall be deemed
exercised upon delivery of all of the following to Parent, or such other Person designated by the Administrator, as applicable: 

(a) A written or electronic notice complying with the applicable rules established by the Administrator stating that the Option, or a
portion thereof, is exercised. The notice shall be signed by the Participant or other person then entitled to exercise the Option or such portion of the Option; 
 (b) Such representations and documents as the Administrator, in its sole discretion, deems necessary or advisable to effect compliance with all applicable provisions of the Securities Act and any other
federal, state or foreign securities laws or regulations, the rules of any securities exchange or automated quotation system on which the Shares are listed, traded or quoted, or any other applicable law. The Administrator may, in its sole
discretion, also take whatever additional actions it deems appropriate to effect such compliance including, without limitation, placing legends on share certificates and issuing stop-transfer notices to agents and registrars; 

(c) In the event that the Option shall be exercised pursuant to Section 10.3 by any Person other than the Participant, appropriate
proof of the right of such Person to exercise the Option, as determined in the sole discretion of the Administrator; and 
 (d)
Full payment of the exercise price and applicable withholding taxes to the stock administrator of Parent for the shares with respect to which the Option, or portion thereof, is exercised, in a manner permitted by Sections 10.1 and 10.2. 

6.3 Notification Regarding Disposition. Any Participant who exercises an Incentive Stock Option shall give Parent prompt written
or electronic notice of any disposition of Shares acquired on such exercise that occurs within (a) two years from the date of grant (including the date the Option is modified, extended or renewed for purposes of Section 424(h) of the Code)
of such Option or (b) one year after such exercise. 
 ARTICLE 7. 

AWARD OF RESTRICTED STOCK 
 7.1 Award of Restricted Stock. 
 (a) The Administrator is authorized to
grant Restricted Stock to Employees and Independent Directors and shall determine the terms and conditions, including the restrictions applicable to each award of Restricted Stock, which terms and conditions shall not be inconsistent with the Plan,
and may impose such conditions on the issuance of such Restricted Stock as it deems appropriate. 
 (b) The Administrator shall
establish the purchase price, if any, and form of payment for Restricted Stock; provided, however, that if a purchase price is charged, such purchase price shall be no less than the par value of the Shares to be purchased, unless
otherwise permitted by applicable state law. In all cases, legal consideration shall be required for each issuance of Restricted Stock. 
 7.2 Rights as Stockholders. Subject to Section 7.4, upon issuance of Restricted Stock, the Participant shall have, unless otherwise provided by the Administrator, all the rights of a
stockholder with respect to such Restricted Stock, subject to the restrictions in the applicable Program or Award Agreement, including the right to receive all dividends and other distributions paid or made with respect to such Restricted Stock;
provided, however, that, in the sole discretion of the Administrator, any extraordinary distributions with respect to such Restricted Stock shall be subject to the restrictions set forth in Section 7.3. 

  
 9 

 7.3 Restrictions. All Restricted Stock (including any shares received by Participants
with respect to Restricted Stock as a result of stock dividends, stock splits or any other form of recapitalization) shall, in the terms of the applicable Program or Award Agreement, be subject to such restrictions and vesting requirements as the
Administrator shall provide. Such restrictions may include, without limitation, restrictions concerning voting rights and transferability, and such restrictions may lapse separately or in combination at such times and pursuant to such circumstances
or based on such criteria as selected by the Administrator, including, without limitation, criteria based on a Participant’s duration of employment, directorship or consultancy with Parent, company performance, individual performance or other
criteria selected by the Administrator. By action taken after any Restricted Stock is issued, the Administrator may, on such terms and conditions as it may determine to be appropriate, accelerate the vesting of such Restricted Stock by removing any
or all of the restrictions imposed by the terms of the applicable Program or the Award Agreement. Restricted Stock may not be sold or encumbered until all restrictions are terminated or expire. 

7.4 Repurchase or Forfeiture of Restricted Stock. If no price was paid by a Participant for Restricted Stock, upon a Termination
of Service, such Participant’s rights in Restricted Stock then subject to restrictions shall lapse, and such Restricted Stock shall be surrendered to Parent and cancelled without consideration. If a price was paid by such Participant for such
Restricted Stock, upon a Termination of Service, Parent shall have the right to repurchase from such Participant the Restricted Stock then subject to restrictions at a cash price per share equal to the price paid by such Participant for such
Restricted Stock or such other amount as may be specified in the applicable Program or Award Agreement. The Administrator in its sole discretion may provide that in the event of certain events, including a Change in Control, the Participant’s
death, retirement or disability or any other specified Termination of Service or any other event, the Participant’s rights in unvested Restricted Stock shall not lapse, such Restricted Stock shall vest and, if applicable, Parent shall not have
a right of repurchase. 
 7.5 Certificates for Restricted Stock. Restricted Stock may be evidenced in such manner as the
Administrator shall determine. Certificates or book entries evidencing Restricted Stock must include an appropriate legend referring to the terms, conditions and restrictions applicable to such Restricted Stock, and Parent may, in it sole
discretion, retain physical possession of any stock certificate until such time as all applicable restrictions lapse. 
 7.6
Section 83(b) Election. If a Participant makes an election under Section 83(b) of the Code to be taxed with respect to the Restricted Stock as of the date of transfer of the Restricted Stock rather than as of the date or dates upon
which such Participant would otherwise be taxable under Section 83(a) of the Code, such Participant shall be required to deliver a copy of such election to Parent promptly after filing such election with the Internal Revenue Service.

 ARTICLE 8. 
 AWARD OF PERFORMANCE AWARDS, DIVIDEND EQUIVALENTS, DEFERRED STOCK, 
 STOCK
PAYMENTS AND RESTRICTED STOCK UNITS 
 8.1 Performance Awards. 

(a) The Administrator is authorized to grant Performance Awards to any Employee. The value of Performance Awards may be linked to any one
or more performance criteria as selected by the Administrator, in each case on a specified date or dates or over any period or periods determined by the Administrator. Performance Awards may be paid in cash, Shares or a combination of Shares and
cash, as determined by the Administrator. 

  
 10 

 (b) Without limiting Section 8.1(a), the Administrator may grant Performance Awards to
any Employee in the form of a cash bonus payable upon the attainment of such performance criteria, whether or not objective, which are established by the Administrator, in each case on a specified date or dates or over any period or periods
determined by the Administrator. 
 8.2 Dividend Equivalents. 

(a) Dividend Equivalents may be granted by the Administrator based on dividends declared on Shares, to be credited as of dividend payment
dates during the period between the date an Award is granted to a Participant and the date such Award vests, is exercised, is distributed or expires, as determined by the Administrator. Such Dividend Equivalents shall be converted to cash or
additional Shares by such formula and at such time and subject to such limitations as may be determined by the Administrator. 

(b) Notwithstanding the foregoing, no Dividend Equivalents shall be payable with respect to Options or Stock Appreciation Rights.

 8.3 Stock Payments. The Administrator is authorized to make Stock Payments to any Employee or Independent Director.
The number or value of Shares covered by any Stock Payment shall be determined by the Administrator and may be based upon one or more criteria, including service to or performance by Parent or any of its Affiliates, as determined by the
Administrator. Shares covered by a Stock Payment that is subject to a vesting schedule or other conditions or criteria set by the Administrator will not be issued until those conditions have been satisfied. Unless otherwise provided by the
Administrator, a Participant who is a holder of a Stock Payment shall have no rights as a Parent stockholder with respect to such Stock Payment until such time as the Stock Payment has vested and the Shares covered by such Stock Payment have been
issued to such Participant. Stock Payments may, but are not required to, be made in lieu of base salary, bonus, fees or other cash compensation otherwise payable to a Participant. 

8.4 Deferred Stock. The Administrator is authorized to grant Deferred Stock to any Employee or Independent Director. The number of
Shares covered by any Deferred Stock shall be determined by the Administrator and may be based on one or more criteria, including service to or performance by Parent or any of its Affiliates, as the Administrator determines, in each case on a
specified date or dates or over any period or periods determined by the Administrator. Shares underlying Deferred Stock that is subject to a vesting schedule or other conditions or criteria set by the Administrator will not be issued until those
conditions have been satisfied. Unless otherwise provided by the Administrator, a Participant who is a holder of Deferred Stock shall have no rights as a Parent stockholder with respect to such Deferred Stock until such time as such Deferred Stock
has vested and the Shares covered by such Deferred Stock have been issued to such Participant. 
 8.5 Restricted Stock
Units. The Administrator is authorized to grant Restricted Stock Units to any Employee or Independent Director. The number and terms and conditions of Restricted Stock Units shall be determined by the Administrator. The Administrator shall
specify the date or dates on which the Restricted Stock Units shall become fully vested and nonforfeitable and may specify such conditions to vesting as it deems appropriate, including performance criteria or service to Parent or any of its
Affiliates, in each case on a specified date or dates or over any period or periods, as determined by the Administrator. The Administrator shall specify, or permit a Participant to elect, the conditions and dates upon which the Shares covered by
Restricted Stock Units shall be issued, which dates shall not be earlier 

  
 11 

 
than the date as of which such Restricted Stock Units vest and become nonforfeitable and which conditions and dates shall be subject to compliance with Section 409A of the Code. Restricted
Stock Units may be paid in cash, Shares or a combination of cash and Shares, as determined by the Administrator. On the distribution dates applicable to Restricted Stock Units, Parent shall issue to the applicable Participant one unrestricted, fully
transferable Share (or the Fair Market Value of one such Share in cash) for each vested and nonforfeitable Restricted Stock Unit. 
 8.6 Term. The term of each Performance Award, Dividend Equivalent, Deferred Stock, Stock Payment and/or Restricted Stock Unit shall be set by the Administrator in its sole discretion. 

8.7 Exercise or Purchase Price. The Administrator may establish the exercise or purchase price of a Performance Award, shares of
Deferred Stock, Shares distributed as a Stock Payment award or Shares distributed pursuant to a Restricted Stock Unit award; provided, however, that value of the consideration shall not be less than the par value of a Share, unless
otherwise permitted by applicable law. In all cases, legal consideration shall be required for each issuance of Shares under any Awards granted under the Plan. 
 8.8 Exercise upon Termination of Service. A Performance Award, Dividend Equivalent award, Deferred Stock award, Stock Payment award and/or Restricted Stock Unit award is exercisable or
distributable only while the Participant is a Service Provider. The Administrator, however, in its sole discretion may provide in the applicable Program or Award Agreement that the Performance Award, Dividend Equivalent award, Deferred Stock award,
Stock Payment award and/or Restricted Stock Unit award may be exercised or distributed subsequent to a Termination of Service in certain events, including a Change in Control, the Participant’s death, retirement or disability or any other
specified Termination of Service. 
 ARTICLE 9. 
 AWARD OF STOCK APPRECIATION RIGHTS 
 9.1 Grant of Stock Appreciation
Rights. 
 (a) The Administrator is authorized to grant Stock Appreciation Rights to Employees and Independent Directors
from time to time, in its sole discretion on such terms and conditions as it may determine consistent with the Plan. 
 (b) A
Stock Appreciation Right shall entitle a Participant to exercise all or a specified portion of the Stock Appreciation Right (to the extent then exercisable pursuant to its terms) and to receive from Parent an amount determined by multiplying the
difference obtained by subtracting the exercise price per share of the Stock Appreciation Right from the Fair Market Value on the date of exercise of the Stock Appreciation Right by the number of Shares with respect to which the Stock Appreciation
Right shall have been exercised, subject to any limitations the Administrator may impose. Except as described in Section 9.1(c), the exercise price per Share covered by each Stock Appreciation Right shall be set by the Administrator but shall
not be less than 100% of the Fair Market Value on the date the Stock Appreciation Right is granted. 
 (c) Notwithstanding the
foregoing provisions of Section 9.1(b) to the contrary, in the case of a Stock Appreciation Right that is a Substitute Award, the price per share of the Shares covered by such Stock Appreciation Right may be less than 100% of the Fair Market
Value per share on the date of grant; provided that the excess of: (i) the aggregate Fair Market Value (as of the date such Substitute Award is granted) of the Shares covered by the Substitute Award over (ii) the aggregate exercise
price thereof does 

  
 12 

 
not exceed the excess of (x) the aggregate fair market value (as of the time immediately preceding the transaction giving rise to the Substitute Award, such fair market value to be
determined by the Administrator) of the shares of the predecessor entity that were covered by the grant assumed or substituted for by Parent over (y) the aggregate exercise price of such shares. 

9.2 Stock Appreciation Right Vesting. 
 (a) The period during which the right to exercise, in whole or in part, a Stock Appreciation Right vests shall be set by the Administrator in the applicable Program or Award Agreement, and the
Administrator may determine that a Stock Appreciation Right may not be exercised in whole or in part for a specified period after it is granted. Such vesting may be based on service with Parent or any of its Affiliates, or any other criteria
selected by the Administrator. At any time after grant of a Stock Appreciation Right, the Administrator may, in its sole discretion accelerate the period during which a Stock Appreciation Right vests. 

(b) No portion of a Stock Appreciation Right that is unexercisable at Termination of Service shall thereafter become exercisable, except
as may be otherwise provided by the Administrator either in the applicable Program or Award Agreement or by action of the Administrator following the grant of the Stock Appreciation Right. 

9.3 Manner of Exercise. All or a portion of an exercisable Stock Appreciation Right shall be deemed exercised upon delivery of all
of the following to the Administrator or such other Person designated by the Administrator, as applicable: 
 (a) A written or
electronic notice complying with the applicable rules established by the Administrator stating that the Stock Appreciation Right, or a portion thereof, is exercised. The notice shall be signed by the Participant or other Person then entitled to
exercise the Stock Appreciation Right or such portion of the Stock Appreciation Right; 
 (b) Such representations and documents
as the Administrator, in its sole discretion, deems necessary or advisable to effect compliance with all applicable provisions of the Securities Act and any other federal, state or foreign securities laws or regulations. The Administrator may, in
its sole discretion, also take whatever additional actions it deems appropriate to effect such compliance; and 
 (c) In the
event that the Stock Appreciation Right shall be exercised pursuant to this Section 9.3 by any Person other than the Participant, appropriate proof of the right of such Person to exercise the Stock Appreciation Right. 

9.4 Stock Appreciation Right Term. The term of each Stock Appreciation Right shall be set by the Administrator in its sole
discretion; provided, however, that the term shall not be more than ten years from the date the Stock Appreciation Right is granted. The Administrator shall determine the time period, including the time period following a Termination
of Service, during which a Participant has the right to exercise vested Stock Appreciation Rights, which time period may not extend beyond the expiration date of the Stock Appreciation Right term. Except as limited by the requirements of
Section 409A of the Code and regulations and rulings thereunder, the Administrator may extend the term of any outstanding Stock Appreciation Right, and may extend the time period during which vested Stock Appreciation Rights may be exercised,
in connection with any Termination of Service of a Participant, and may amend any other term or condition of such Stock Appreciation Right relating to such Termination of Service. 

  
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 9.5 Payment. Amounts payable by Parent with respect to Stock Appreciation Rights
pursuant to this Article 9 shall be paid in cash, Shares (based on their Fair Market Value as of the date the Stock Appreciation Right is exercised) or a combination of cash and Shares, as determined by the Administrator. 

ARTICLE 10. 
 ADDITIONAL TERMS OF AWARDS 
 10.1 Payment. The Administrator shall
determine the methods by which payments by any Participant with respect to any Awards granted under the Plan shall be made, including, without limitation: (a) cash or check, (b) Shares issuable pursuant to the exercise of the Award or
Shares held for such period of time as may be required by the Administrator in order to avoid adverse accounting consequences having a Fair Market Value on the date of delivery equal to the aggregate payments required, (c) following the Public
Trading Date, delivery of a written or electronic notice that the Participant has placed a market sell order with a broker with respect to Shares then issuable upon exercise or vesting of an Award, and that the broker has been directed to pay a
sufficient portion of the net proceeds of the sale to Parent in satisfaction of the aggregate payments required; provided that payment of such proceeds is then made to Parent upon settlement of such sale or (d) other form of legal
consideration acceptable to the Administrator. Notwithstanding the foregoing, Participants may exercise any Options to purchase Shares issued from the Initial Option Allocation with payment by any of the methods specified in clauses (a) through
(c) of the preceding sentence. The Administrator shall also determine the methods by which Shares shall be delivered or deemed to be delivered to Participants. Notwithstanding any other provision of the Plan to the contrary, no Participant who
is a Director or an “executive officer” of Parent within the meaning of Section 13(k) of the Exchange Act shall be permitted to make payment with respect to any Awards granted under the Plan or continue any extension of credit with
respect to such payment with a loan from Parent or a loan arranged by Parent in violation of Section 13(k) of the Exchange Act. 
 10.2 Tax Withholding. Parent or any of its Affiliates shall have the authority and the right to deduct or withhold from any Award or any other compensation then payable by Parent or any of its
employing Affiliates, or require a Participant to remit to Parent, an amount sufficient to satisfy federal, state, local and foreign taxes (including such Participant’s FICA or employment tax obligation) required by law to be withheld with
respect to any taxable event concerning such Participant arising as a result of the Plan. A Participant may elect to have Parent withhold Shares otherwise issuable under an Award (or to surrender Shares). The number of Shares that may be so withheld
or surrendered shall be limited to the number of Shares which have a Fair Market Value on the date of withholding or repurchase equal to the aggregate amount of such liabilities based on the minimum statutory withholding rates for federal, state,
local and foreign income tax and payroll tax purposes that are applicable to such supplemental taxable income. Following the Public Trading Date, the Administrator shall determine the fair market value of the Shares, consistent with applicable
provisions of the Code, for tax withholding obligations due in connection with a broker-assisted cashless Option or Stock Appreciation Right exercise involving the sale of Shares to pay the exercise price or any tax withholding obligation.

 10.3 Transferability of Awards. 
 (a) Except as otherwise provided in Section 10.3(b): 
 (i) No
Award under the Plan may be sold, pledged, assigned or transferred in any manner other than by will or the laws of descent and distribution or, subject to the consent of the Administrator, pursuant to a DRO, unless and until such Award has been
exercised, and the Shares underlying such Award have been issued, and all restrictions applicable to such shares have lapsed; 

  
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 (ii) No Award or interest or right therein shall be available to pay,
perform, satisfy or discharge the debts, contracts or engagements of a Participant or his or her successors in interest or shall be subject to disposition by transfer, alienation, anticipation, pledge, hypothecation, encumbrance, assignment or any
other means whether such disposition be voluntary or involuntary or by operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof shall be
null and void and of no effect, except to the extent that such disposition is permitted by the preceding sentence; and 
 (iii) During the lifetime of a Participant, only such Participant may exercise an Award (or any portion thereof) granted to him or her under the Plan, unless it has been disposed of pursuant to a DRO;
after the death of a Participant, any exercisable portion of an Award may, prior to the time when such portion becomes unexercisable under the Plan or the applicable Program or Award Agreement, be exercised by his or her personal representative or
by any Person empowered to do so under the deceased Participant’s will or under the then applicable laws of descent and distribution. 
 (b) Notwithstanding Section 10.3(a), the Administrator, in its sole discretion, may determine to permit a Participant to transfer an Award, other than an Incentive Stock Option, to any one or more
Permitted Transferees, subject to the following terms and conditions: (i) an Award transferred to a Permitted Transferee shall not be assignable or transferable by the Permitted Transferee other than by will or the laws of descent and
distribution; (ii) an Award transferred to a Permitted Transferee shall continue to be subject to all the terms and conditions of the Award as applicable to the Participant (other than the ability to further transfer the Award); and
(iii) the Participant and the Permitted Transferee shall execute any and all documents requested by the Administrator, including without limitation documents to (A) confirm the status of the transferee as a Permitted Transferee,
(B) satisfy any requirements for an exemption for the transfer under applicable federal, state and foreign securities laws and (C) evidence the transfer. 
 (c) Notwithstanding Section 10.3(a), and subject to applicable laws regarding descent and distribution, a Participant may, in the manner determined by the Administrator, designate a beneficiary to
exercise the rights of the Participant and to receive any distribution with respect to any Award upon the Participant’s death. A beneficiary, legal guardian, legal representative or other Person claiming any rights of a Participant pursuant to
the Plan is subject to all terms and conditions of the Plan and any Program or Award Agreement applicable to such Participant, except to the extent the Plan or such Program or Award Agreement otherwise provides, and to any additional restrictions
deemed necessary or appropriate by the Administrator. If a Participant is married and resides in a community property jurisdiction, a designation of a Person other than such Participant’s spouse as his or her beneficiary with respect to more
than 50% of such Participant’s interest in the Award shall not be effective without the prior written or electronic consent of such Participant’s spouse. If no beneficiary has been designated or survives a Participant, payment shall be
made to the Person entitled thereto pursuant to such Participant’s will or the laws of descent and distribution. Subject to the foregoing, a beneficiary designation may be changed or revoked by a Participant at any time provided the change or
revocation is filed with the Administrator prior to such Participant’s death. 
 10.4 Conditions to Issuance of
Shares. 
 (a) Notwithstanding anything herein to the contrary, Parent shall not be required to issue or deliver any
certificates or make any book entries evidencing Shares pursuant to the exercise of any Award, unless and until the Board or the Committee has determined, with advice of counsel, that the issuance of such Shares is in compliance with all applicable
laws, regulations of governmental authorities and, if 

  
 15 

 
applicable, the requirements of any exchange, national market or automated quotation system on which the Shares are listed, traded or quoted, and the Shares are covered by an effective
registration statement or applicable exemption from registration. In addition to the terms and conditions provided herein, the Administrator may require that a Participant make such reasonable covenants, agreements and representations as the
Administrator, in its discretion, deems advisable in order to comply with any such laws, regulations or requirements. 
 (b) All
Share certificates delivered pursuant to the Plan and all Shares issued pursuant to book entry procedures are subject to any stop-transfer orders and other restrictions as the Administrator deems necessary or advisable to comply with federal, state
or foreign securities or other laws, rules and regulations and the rules of any securities exchange, national market system or automated quotation system on which the Shares are listed, traded or quoted. The Administrator may place legends on any
Share certificate or book entry to reference restrictions applicable to the Shares. 
 (c) The Administrator shall have the
right to require a Participant to comply with any timing or other restrictions with respect to the settlement, distribution or exercise of any Award as may be imposed in the sole discretion of the Administrator for compliance with applicable laws
and regulations. 
 (d) Unless otherwise specifically permitted under any Program or Award Agreement, no fractional Shares shall
be issued, and the Administrator shall determine, in its sole discretion, whether cash shall be given in lieu of fractional Shares or whether such fractional Shares shall be eliminated by rounding down. 

(e) Notwithstanding any other provision of the Plan, unless otherwise determined by the Administrator or required by any applicable law,
rule or regulation, Parent shall not deliver to any Participant certificates evidencing Shares issued in connection with any Award, and instead such Shares shall be recorded in the books of Parent (or, as applicable, its transfer agent or stock plan
administrator). 
 10.5 Forfeiture Provisions. Pursuant to its general authority to determine the terms and conditions
applicable to Awards under the Plan, the Administrator shall have the right to provide, in the terms of any Program or Award Agreement, or to require a Participant to agree by separate written or electronic instrument, that: (a)(i) any proceeds,
gains or other economic benefit actually or constructively received by such Participant upon any receipt or exercise of an Award, or upon the receipt or resale of any Shares covered by such Award, must be paid to Parent and (ii) such Award
shall terminate and any unexercised portion of such Award (whether or not vested) shall be forfeited if (b)(i) a Termination of Service occurs prior to a specified date or (ii) such Participant has a Termination of Service for Cause.

 ARTICLE 11. 
 ADMINISTRATION 
 11.1 Administrator. The Committee (or another
committee or a subcommittee of the Board assuming the functions of the Committee under the Plan) shall administer the Plan (except as otherwise permitted herein) and, unless otherwise determined by the Board, following the Public Trading Date, the
Committee shall consist solely of two or more Directors, appointed by and holding office at the pleasure of the Board, each of whom is intended to qualify as a “non-employee director” as defined by Rule 16b-3 of the Exchange Act or any
successor rule, an “outside director” for purposes of Section 162(m) of the Code and an “independent director” under the rules of any securities exchange, national market system or automated quotation system on which the
Shares are listed, traded or quoted; provided, that any action taken by the Committee shall be valid and effective, whether or not members of the Committee at the time of such action are later determined not to have satisfied the requirements
for membership set forth in 

  
 16 

 
this Section 11.1 or otherwise provided in any charter of the Committee. Except as may otherwise be provided in any charter of the Committee, appointment of Committee members shall be
effective upon acceptance of appointment. Committee members may resign at any time by delivering written or electronic notice to the Board. Vacancies in the Committee may only be filled by the Board. Notwithstanding the foregoing, the Board or
Committee may delegate its authority hereunder to the extent permitted by Section 11.6. 
 11.2 Duties and Powers of
Committee. It shall be the duty of the Committee to conduct the general administration of the Plan in accordance with its provisions. The Committee shall have the power to interpret the Plan, each Program and each Award Agreement, and to adopt
such rules for the administration, interpretation and application of the Plan as are not inconsistent therewith, to interpret, amend or revoke any such rules and to amend any Program or Award Agreement; provided that the rights or obligations
of the Participant with respect to the Award that is the subject of any such Program or Award Agreement are not affected adversely by such amendment, unless the consent of the Participant is obtained or such amendment is otherwise permitted under
Section 12.1. Any such grant or award under the Plan need not be the same with respect to each Participant. Any such interpretations and rules with respect to Incentive Stock Options shall be consistent with the provisions of Section 422
of the Code. In its sole discretion, the Board may at any time and from time to time exercise any and all rights and duties of the Committee under the Plan except with respect to matters that under Rule 16b-3 under the Exchange Act or any successor
rule, or following the Public Trading Date, Section 162(m) of the Code, or any regulations or rules issued thereunder, or the rules of any securities exchange, national market system or automated quotation system on which the Shares are listed,
traded or quoted are required to be determined in the sole discretion of the Committee. 
 11.3 Action by the Committee.
Each member of the Committee is entitled to, in good faith, rely or act upon any report or other information furnished to that member by any officer or other employee of Parent or any of its Affiliates, Parent’s independent certified public
accountants, or any executive compensation consultant or other professional retained by Parent to assist in the administration of the Plan. 
 11.4 Authority of Administrator. Subject to any specific designation in the Plan, the Administrator has the exclusive power, authority and sole discretion to: 

(a) Designate Employees and Independent Directors to receive Awards; 

(b) Determine the type or types of Awards to be granted to each Employee or Independent Director; 

(c) Determine the number of Awards to be granted and the number of Shares to which an Award will relate; 

(d) Determine the terms and conditions of any Award granted pursuant to the Plan, including, but not limited to, the exercise price,
grant price or purchase price, any performance criteria, any restrictions or limitations on the Award, any schedule for vesting, lapse of forfeiture restrictions or restrictions on the exercisability of an Award, and accelerations or waivers
thereof, and any provisions related to non-competition and recapture of gain on an Award, based in each case on such considerations as the Administrator in its sole discretion determines; 

(e) Determine whether, to what extent and under what circumstances an Award may be settled, or the exercise price of an Award may be
paid, in cash, Shares, other Awards or other property, or an Award may be canceled, forfeited, or surrendered; 

  
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 (f) Prescribe the form of each Award Agreement, which need not be identical for each
Participant; 
 (g) Decide all other matters that must be determined in connection with an Award; 

(h) Establish, adopt or revise any rules and regulations as it may deem necessary or advisable to administer the Plan; 

(i) Interpret the terms of, and any matter arising pursuant to, the Plan, any Program or any Award Agreement; and 

(j) Make all other decisions and determinations that may be required pursuant to the Plan or as the Administrator deems necessary or
advisable to administer the Plan. 
 11.5 Decisions Binding. The Administrator’s interpretation of the Plan, any
Awards granted pursuant to the Plan, any Program, any Award Agreement and all decisions and determinations by the Administrator with respect to the Plan are final, binding and conclusive on all parties. 

11.6 Delegation of Authority. To the extent permitted by applicable law or the rules of any securities exchange or automated
quotation system on which the Shares are listed, quoted or traded, the Board or Committee may from time to time delegate to a committee of one or more members of the Board or one or more officers of Parent the authority to grant or amend Awards or
to take other administrative actions pursuant to Article 11; provided, however, that in no event shall an officer of Parent be delegated the authority to grant awards to, or amend awards held by, the following individuals:
(a) individuals who are subject to Section 16 of the Exchange Act or (b) officers of Parent (or Directors) to whom authority to grant or amend Awards has been delegated hereunder; provided further, that any delegation of
administrative authority shall only be permitted to the extent it is permissible under applicable securities laws or the rules of any securities exchange or automated quotation system on which the Shares are listed, quoted or traded. Any delegation
hereunder shall be subject to the restrictions and limits that the Board or Committee specifies at the time of such delegation, and the Board may at any time rescind the authority so delegated or appoint a new delegatee. At all times, the delegatee
appointed under this Section 11.6 shall serve in such capacity at the pleasure of the Board and the Committee. 
 ARTICLE
12. 
 MISCELLANEOUS PROVISIONS 
 12.1 Amendment, Suspension or Termination of the Plan. Except as otherwise provided in this Section 12.1, the Plan may be wholly or partially amended or otherwise modified, suspended or
terminated at any time or from time to time by the Board or the Committee. However, without approval of Parent’s stockholders given within 12 months before or after the action by the Administrator, no action of the Administrator may
(a) except as provided in Section 12.2, increase the limits imposed in Sections 3.1 and 4.1 on the maximum number of shares that may be issued under the Plan or (b) expand the individuals who may receive awards under the Plan. Except
as provided in Section 12.10, no amendment, suspension or termination of the Plan shall, without the consent of the Participant, impair any rights or obligations under any Award theretofore granted or awarded, unless the Award itself otherwise
expressly so provides. No Awards may be granted or awarded during any period of suspension or after termination of the Plan, and in no event may any Award be granted under the Plan after the tenth anniversary of the Effective Date. 

  
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 12.2 Changes in Shares or Assets of Parent, Acquisition or Liquidation of Parent and
Other Corporate Events. 
 (a) In the event of any stock dividend, stock split, combination or exchange of shares, merger,
consolidation or other distribution (other than normal cash dividends) of Parent assets to stockholders, or any other change affecting the Shares or the price of the Shares other than an Equity Restructuring, the Administrator shall make equitable
adjustments, if any, to reflect such change with respect to (i) the aggregate number and kind of Shares that may be issued under the Plan (including, but not limited to, adjustments of the limitations in Sections 3.1 and 4.1 on the maximum
number and kind of Shares which may be issued under the Plan); (ii) the number and kind of Shares (or other securities or property) covered by outstanding Awards; (iii) the terms and conditions of any outstanding Awards (including, without
limitation, any applicable performance targets or criteria with respect thereto); and (iv) the grant or exercise price per Share for any outstanding Awards under the Plan. 

(b) In the event of a combination or exchange of shares, merger, consolidation or any unusual or nonrecurring transactions or events
(including any Change in Control) affecting the Shares, Parent, any Affiliate of Parent or the financial statements of Parent or any of its Affiliates, or of changes in applicable laws, regulations or accounting principles, the Administrator, in its
sole discretion, and on such terms and conditions as it deems appropriate, either by the terms of an Award or by action taken prior to or in connection with the occurrence of such transaction or event, and either automatically or upon a
Participant’s request, is hereby authorized to take any one or more of the following actions whenever the Administrator determines that such action is appropriate in order to prevent dilution or enlargement of the benefits or potential benefits
intended to be made available under the Plan or with respect to any Award under the Plan, to facilitate such transactions or events or to give effect to such changes in laws, regulations or principles: 

(i) To provide for either (A) termination of any such Award in exchange for an amount of cash, if any, equal to the
amount that would have been attained upon the exercise of such Award or realization of such Participant’s right at such time (and, for the avoidance of doubt, if as of the date of the occurrence of the transaction or event described in this
Section 12.2 the Administrator determines in good faith that no amount would have been attained upon the exercise of such Award or realization of such Participant’s rights, then such Award may be terminated by Parent without payment), or
(B) the replacement of such Award with other rights or property selected by the Administrator in its sole discretion having an aggregate value not exceeding the amount that could have been attained upon the exercise of such Award or realization
of such Participant’s rights had such Award been currently exercisable or payable or fully vested. 
 (ii)
To provide that such Award be assumed by the successor or survivor corporation, or a parent or subsidiary thereof, or shall be substituted for by similar options, rights or awards covering the stock of the successor or survivor corporation, or a
parent or subsidiary thereof, with appropriate adjustments as to the number and kind of shares and prices; 

(iii) To make adjustments in the number and type of Shares (or other securities or property) covered by outstanding
Awards, and/or in the terms and conditions of (including the grant or exercise price), and the criteria included in, outstanding Awards and Awards that may be granted in the future; 

(iv) To provide that such Award shall be exercisable or payable or fully vested with respect to all Shares covered
thereby, notwithstanding anything to the contrary in the Plan or the applicable Program or Award Agreement; and 

(v) To provide that the Award cannot vest, be exercised or become payable after such event. 

  
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 (c) In connection with the occurrence of any Equity Restructuring, and notwithstanding
anything to the contrary in Sections 12.2(a) and 12.2(b): 
 (i) The number and type of securities covered by
each outstanding Award and the exercise price or grant price thereof, if applicable, shall be equitably adjusted; or 
 (ii) The Administrator shall make such equitable adjustments, if any, as the Administrator in its discretion may deem appropriate to reflect such Equity Restructuring with respect to the aggregate number
and kind of shares that may be issued under the Plan (including, but not limited to, adjustments of the limitations in Sections 3.1 and 4.1 on the maximum number and kind of Shares that may be issued under the Plan. The adjustments provided
under this Section 12.2(c) shall be nondiscretionary and shall be final and binding on the affected Participant and Parent. 
 (d) Notwithstanding any other provision in the Plan, the Administrator may set forth the treatment of an Award on a Change in Control in the applicable Program or Award Agreement. 

(e) The Administrator may, in its sole discretion, include such further provisions and limitations in any Award, agreement or
certificate, as it may deem equitable and in the best interests of Parent that are not inconsistent with the provisions of the Plan. 
 (f) No such adjustment or action shall be authorized to the extent such adjustment or action would result in short-swing profits liability under Section 16 of the Exchange Act or violate the
exemptive conditions of Rule 16b-3 of the Exchange Act unless the Administrator determines that the Award is not to comply with such exemptive conditions. 
 (g) The existence of the Plan, any Program, any Award Agreement and the Awards granted hereunder shall not affect or restrict in any way the right or power of Parent or the stockholders of Parent to make
or authorize any adjustment, recapitalization, reorganization or other change in Parent’s capital structure or its business, any merger or consolidation of Parent, any issue of stock or options, warrants or rights to purchase stock or bonds,
debentures, preferred or prior preference stocks whose rights are superior to or affect the Shares or the rights thereof, or which are convertible into or exchangeable for Shares, or the dissolution or liquidation of Parent, or any sale or transfer
of all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or otherwise. 
 (h) No action shall be taken under this Section 12.2 that shall cause an Award to fail to comply with Section 409A of the Code or the Treasury Regulations thereunder, to the extent applicable to
such Award. 
 (i) In the event of any pending stock dividend, stock split, combination or exchange of Shares, merger,
consolidation or other distribution (other than normal cash dividends) of Parent assets to stockholders, or any other change affecting the Shares or the share price of Shares including any Equity Restructuring, for reasons of administrative
convenience, Parent in its sole discretion may refuse to permit the exercise of any Award during a period of ten business days prior to the consummation of any such transaction. 

12.3 Approval of Plan by Stockholders. The Plan will be submitted for the approval of Parent’s stockholders within 12 months
after the date of the Board’s initial adoption of the Plan. Awards may be granted or awarded prior to such stockholder approval; provided that such Awards shall not be 

  
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exercisable, shall not vest and the restrictions thereon shall not lapse and no Shares shall be issued pursuant thereto prior to the time that the Plan is approved by such stockholders; and
provided further that if such approval has not been obtained at the end of such 12-month period, all Awards previously granted or awarded under the Plan shall thereupon be canceled and become null and void. 

12.4 No Stockholders Rights. Except as otherwise expressly provided in the Plan or any Award, a Participant shall have none of the
rights of a stockholder with respect to Shares covered by any Award until such Participant becomes the record owner of such Shares. 
 12.5 Paperless Administration. In the event that Parent establishes, for itself or using the services of a third party, an automated system for the documentation, granting or exercise of Awards,
such as a system using an internet website or interactive voice response, then the paperless documentation, granting or exercise of Awards by a Participant may be permitted through the use of such an automated system. 

12.6 Effect of Plan upon Other Compensation Plans. The adoption of the Plan shall not affect any other compensation or incentive
plans in effect for Parent or any of its Affiliates. Nothing in the Plan shall be construed to limit the right of Parent or any of its Affiliates: (a) to establish any other forms of incentives or compensation for Employees or Independent
Directors or (b) to grant or assume options or other rights or awards otherwise than under the Plan in connection with any proper corporate purpose, including without limitation, the grant or assumption of options in connection with the
acquisition by purchase, lease, merger, consolidation or otherwise of the business, stock or assets of any Person. 
 12.7
Compliance with Laws. The Plan, the granting and vesting of Awards under the Plan and the issuance and delivery of Shares and the payment of money under the Plan or under Awards granted or awarded hereunder are subject to compliance with all
applicable federal, state, local and foreign laws, rules and regulations (including but not limited to state, federal and foreign securities law and margin requirements), the rules of any securities exchange, national market system or automated
quotation system on which the Shares are listed, traded or quoted, and to such approvals by any listing regulatory or governmental authority as may, in the opinion of counsel for Parent, be necessary or advisable in connection therewith. Any
securities delivered under the Plan shall be subject to such restrictions, and the Person acquiring such securities shall, if requested by Parent, provide such assurances and representations to Parent as Parent may deem necessary or desirable to
assure compliance with all applicable legal requirements. To the extent permitted by applicable law, the Plan and Awards granted or awarded hereunder shall be deemed amended to the extent necessary to conform to such laws, rules and regulations.

 12.8 Titles and Headings, References to Sections of the Code or Exchange Act. The titles and headings of the Sections
in the Plan are for convenience of reference only and, in the event of any conflict, the text of the Plan, rather than such titles or headings, shall control. References to sections of the Code, the Securities Act or the Exchange Act shall include
any amendment or successor thereto. 
 12.9 Governing Law. The Plan and any agreements hereunder shall be administered,
interpreted and enforced under the internal laws of the State of Delaware without regard to conflicts of laws principles thereof. 
 12.10 Section 409A. To the extent that the Administrator determines that any Award granted under the Plan is subject to Section 409A of the Code, the applicable Program and Award
Agreement shall incorporate the terms and conditions required by Section 409A of the Code. To the extent applicable, the Plan and such Program and Award Agreement shall be interpreted in accordance with Section 409A of the Code and U.S.
Department of Treasury regulations and other interpretive guidance issued 

  
 21 

 
thereunder, including without limitation any such regulations or other guidance that may be issued after the Effective Date. Notwithstanding any provision of the Plan to the contrary, in the
event that following the Effective Date the Administrator determines that any Award may be subject to Section 409A of the Code and related U.S. Department of Treasury guidance (including such U.S. Department of Treasury guidance as may be
issued after the Effective Date), the Administrator may adopt such amendments to the Plan and the applicable Program and Award Agreement or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect),
or take any other actions, that the Administrator determines are necessary or appropriate to (a) exempt the Award from Section 409A of the Code and/or preserve the intended tax treatment of the benefits provided with respect to the Award
or (b) comply with the requirements of Section 409A of the Code and related U.S. Department of Treasury guidance and thereby avoid the application of any penalty taxes under such Section. Parent makes no representation or warranty
regarding the tax treatment of any Award granted hereunder, and by accepting any Award, each Employee and Independent Director understands that tax consequences (including without limitation application of Code Section 409A) may arise on
account of such Award. 
 12.11 No Rights to Awards. No Employee, Independent Director or other Person shall have any
claim to be granted any Award pursuant to the Plan, and neither Parent nor the Administrator is obligated to treat Employees, Independent Directors, Participants or any other Persons uniformly. 

12.12 Unfunded Status of Awards. The Plan is intended to be an “unfunded” plan for incentive compensation. With respect
to any payments not yet made to a Participant pursuant to an Award, nothing contained in the Plan or any Program or Award Agreement shall give the Participant any rights that are greater than those of a general creditor of Parent or any of its
Affiliates. 
 12.13 Indemnification. To the extent allowable pursuant to applicable law, each member of the Committee or
of the Board shall be indemnified and held harmless by Parent from any loss, cost, liability or expense that may be imposed upon or reasonably incurred by such member in connection with or resulting from any claim, action, suit, or proceeding to
which he or she may be a party or in which he or she may be involved by reason of any action or failure to act pursuant to the Plan and against and from any and all amounts paid by him or her in satisfaction of judgment in such action, suit or
proceeding against him or her; provided (a) such claim, action, suit, or proceeding is not brought by, or on behalf of, such member in his or her capacity as a Participant and (b) he or she gives Parent an opportunity, at its own
expense, to handle and defend the same before he or she undertakes to handle and defend it on his or her own behalf. The foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be
entitled pursuant to Parent’s Certificate of Incorporation or Bylaws, as a matter of law, or otherwise, or any power that Parent may have to indemnify them or hold them harmless. 

12.14 Relationship to other Benefits. No payment pursuant to the Plan shall be taken into account in determining any benefits
under any pension, retirement, savings, profit sharing, group insurance, welfare or other benefit plan of Parent or any of its Affiliates except to the extent otherwise expressly provided in writing in such other plan or an agreement thereunder.

 12.15 Expenses. The expenses of administering the Plan shall be borne by Parent and its Subsidiaries. 

12.16 Arbitration. 
 (a) Except as otherwise specially provided in the Plan or an Award Agreement, any and all disputes, controversies or claims arising out of, relating to or in connection with the Plan, including, without
limitation, any dispute regarding its arbitrability, validity or termination, or the performance or 

  
 22 

 
breach thereof, shall be exclusively and finally settled by arbitration administered by the American Arbitration Association (“AAA”). Either a Participant or Parent may initiate
arbitration by notice to the other party (a “Request for Arbitration”). The arbitration shall be conducted in accordance with the AAA rules governing commercial arbitration in effect at the time of the arbitration, except as they
may be modified by the provisions of this Agreement. The place of the arbitration shall be Chicago, Illinois. The arbitration shall be conducted by a single arbitrator appointed by such Participant from a list of at least five individuals who are
independent and qualified to serve as an arbitrator submitted by Parent within 15 days after delivery of such Request for Arbitration. Such Participant will make such appointment within ten days after such Participant receives the list of qualified
individuals from Parent. In the event Parent fails to send a list of at least five qualified individuals to serve as arbitrator to such Participant within such 15-day period, such Participant shall appoint such arbitrator within 25 days after
delivery of such Request for Arbitration. In the event such Participant fails to appoint a person to serve as arbitrator from the list of at least five qualified individuals within ten days after its receipt of such list from Parent, Parent shall
appoint one of the individuals from such list to serve as arbitrator within five days after the expiration of such ten day period. Any individual will be qualified to serve as an arbitrator if he or she shall be an individual who has no material
business relationship, directly or indirectly, with any of the parties to the action and who has at least ten years of experience in the practice of law with experience in executive compensation matters. The arbitration shall commence within 30 days
after the appointment of the arbitrator; the arbitration shall be completed within 60 days after such commencement; and the arbitrator’s award shall be made within 30 days following such completion. The parties may agree to extend the time
limits specified in the foregoing sentence. 
 (b) The arbitrator will apply the substantive law (and the law of remedies, if
applicable) of the State of Delaware without giving effect to the principles of conflicts of law, and will be without power to apply any different substantive law. The arbitrator will render an award and a written opinion in support thereof. Such
award shall include the costs related to the arbitration and reasonable attorneys’ fees and expenses to the prevailing party. The arbitrator also has the authority to grant provisional remedies, including, without limitation, injunctive relief,
and to award specific performance. The arbitrator may entertain a motion to dismiss and/or a motion for summary judgment by any party, applying the standards governing such motions under the Federal Rules of Civil Procedure, and may rule upon any
claim or counterclaim, or any portion thereof (a “Claim”), without holding an evidentiary hearing, if, after affording the parties an opportunity to present written submission and documentary evidence, the arbitrator concludes that
there is no material issue of fact and that the Claim may be determined as a matter of law. The parties waive, to the fullest extent permitted by law, any rights to appeal, or to review of, any arbitrator’s award by any court. The
arbitrator’s award shall be final and binding, and judgment on the award may be entered in any court of competent jurisdiction, including, without limitation, the courts of Cook County, Illinois. Notwithstanding the foregoing, Parent may seek
injunctive relief, specific performance or other equitable remedies from a court of competent jurisdiction without first pursuing resolution of a dispute as provided above. Parent and each Participant under the Plan irrevocably submits to the
non­exclusive jurisdiction and venue in the courts of the State of Illinois and the United States sitting in Chicago, Illinois in connection with any such proceeding, and waives any objection based on forum non-conveniens. PARENT AND EACH
PARTICIPANT IRREVOCABLY WAIVES SUCH PARTY’S RIGHT TO A TRIAL BY JURY IN CONNECTION WITH ANY ACTION TO ENFORCE AN ARBITRATOR’S DECISION OR AWARD PURSUANT TO SECTION 12.16(a) OF THIS PLAN. 

(c) The parties agree to maintain confidentiality as to all aspects of the arbitration, except as may be required by applicable law,
regulations or court order, or to maintain or satisfy any suitability requirements for any license by any state, federal or other regulatory authority or body, including, without limitation, professional societies and organizations; provided
that nothing herein shall prevent a party from disclosing information regarding the arbitration for purposes of enforcing the award. The parties further agree to obtain the arbitrator’s agreement to preserve the confidentiality of the
arbitration. 

  
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 12.17 Compliance with California Securities Laws. Unless determined otherwise by the
Administrator, prior to the Public Trading Date, the Plan is intended to comply with Section 25102(o) of the California Corporations Code and the regulations issued thereunder. Appendix I to the Plan sets forth the requirements under
Section 25102(o) of the California Corporations Code and the regulations issued thereunder and is incorporated herein by reference. If any of the provisions contained in the Plan or any Program or Award Agreement are inconsistent with such
requirements or Appendix I, such provisions shall be deemed null and void. The invalidity of any provision of the Plan or any Program or Award Agreement shall not affect the validity or enforceability of any other provision of the Plan or such
Program or Award Agreement, which shall remain in full force and effect. 
 * * * * * 

I hereby certify that the foregoing Plan was first duly adopted by the Board of Directors of TransUnion Holding Company, Inc. on
                        , 2012. 
 * * * * * 
 I hereby certify that the foregoing Plan was first
approved by the stockholders of TransUnion Holding Company, Inc. on                         , 2012. 

Executed on this      day of
                        , 2012. 

 

	
	  
	Corporate Secretary

  
 24 

 APPENDIX I 
 TO 
 TRANSUNION HOLDING COMPANY, INC. 

2012 MANAGEMENT EQUITY PLAN 
 California State Securities Law Compliance 
 Notwithstanding anything to
the contrary contained in the Plan and except as otherwise determined by the Administrator, the provisions set forth in this Appendix shall apply to all Awards granted to residents of California prior to the Public Trading Date under the TransUnion
Holding Company, Inc. 2012 Management Equity Plan (the “Plan”) that are intended to comply with Section 25102(o) of the California Corporations Code and the regulations issued thereunder. This Appendix shall be of no
further force and effect on or after the Public Trading Date. Definitions as set out in Article 2 of the Plan are applicable to this Appendix. 
 The purpose of this Appendix is to set forth those provisions of the Plan necessary to comply with Section 25102(o) of the California Corporations Code and the regulations issued thereunder. If any
of the provisions contained in this Appendix are inconsistent with such requirements, such provisions shall be deemed amended to the extent necessary to be consistent with such requirements. The invalidity of any provision of this Appendix shall not
affect the validity or enforceability of any other provision of this Appendix, which shall remain in full force and effect. 

References to Articles and Sections set forth in this Appendix are to those Articles and Sections of the Plan. 

1.1 Term of Awards. The term of each Award shall be no more than ten years from the date of grant thereof. 

2.1 Exercisability Following Termination. 
 (a) Termination Other Than Death or Disability. If a Participant has a Termination of Service for any reason other than by reason of such Participant’s death or disability, such Participant
may exercise his or her Award within such period of time as is specified in the Award Agreement to the extent that such Award is vested on the date of termination; provided, however, that prior to the Public Trading Date, such period
of time shall not be less than 30 days (but in no event later than the expiration of the term of the Award as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the Option shall remain exercisable for three
months following the Participant’s Termination of Service for any reason other than death or disability (but in no event later than the expiration of the term of the Award as set forth in the Award Agreement). 

(b) Death. If a Participant has a Termination of Service as a result of the Participant’s death, such
Participant’s Award may be exercised within such period of time as is specified in the Award Agreement: provided, however, that prior to the Public Trading Date, such period of time shall not be less than six months (but in no
event later than the expiration of the term of such Award as set forth in the Award Agreement), by such Participant’s estate or by a person who acquires the right to exercise such Award by bequest or inheritance, but only to the extent that
such Award is vested on the 

 
date of death. In the absence of a specified time in the Award Agreement, such Award shall remain exercisable for 12 months following such Participant’s Termination of Service for death (but
in no event later than the expiration of the term of the Award as set forth in the Award Agreement). 
 (c)
Disability of Participant. If a Participant has a Termination of Service as a result of such Participant’s disability, such Participant may exercise his or her Award within such period of time as is specified in the Award Agreement to
the extent such Award is vested on the date of termination; provided, however, that prior to the Public Trading Date, such period of time shall not be less than six months (but in no event later than the expiration of the term of such
Award as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the Award shall remain exercisable for 12 months following such Participant’s Termination of Service for disability (but in no event later
than the expiration of the term of the Award as set forth in the Award Agreement). 
 (d) Misconduct of
Participant. Notwithstanding the foregoing, an Award Agreement may provide that the Award shall terminate immediately and cease to remain outstanding if a Participant has a Termination of Service for Cause. 

3.1 Transferability. Prior to the Public Trading Date, no Award shall be assigned, transferred or otherwise disposed of by a
Participant other than by will or the laws of descent and distribution or, with respect to Awards other than Incentive Stock Options, as permitted by Rule 701 of the Securities Act. 

4.1 Limitation on Number of Shares. Prior to the Public Trading Date and to the extent required by Section 260.140.45 of
Title 10 of the California Code of Regulations, at no time shall the total number of Shares issuable under the Plan and any Shares provided for under any bonus or similar plan or agreement of Parent exceed 30% of the then-outstanding Shares, as
calculated pursuant to Section 260.140.45 of Title 10 of the California Code of Regulations (or any successor regulation), unless a percentage higher than 30% is approved by at least two-thirds of the outstanding securities of Parent entitled
to vote. The number of Shares that may be issued or transferred pursuant to Awards under the Plan shall be reduced to the extent necessary to comply with this provision. 
 5.1 Adjustments. Notwithstanding Article 12 of the Plan, in the event of an Equity Restructuring that constitutes a stock split, reverse stock split, stock dividend, recapitalization,
combination, reclassification or other distribution of the issuer’s equity securities without the receipt of consideration by the issuer, of or on Shares, the Administrator shall proportionately adjust the number and type of securities covered
by each outstanding Award and the exercise price or grant price thereof, if applicable. 
 6.1 Amendment of Plan to Conform
to California Code of Regulations. Subject to Article 13 of the Plan, the Administrator may delegate to a committee of one or more members of the Board or one or more officers of Parent the authority to amend the Plan to the extent required
to conform the Plan to any amendment to the California Code of Regulations adopted following the Effective Date resulting in the elimination of any requirements under such regulations that are applicable to the Plan or the application of less
restrictive requirements under such regulations to the Plan.

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