Document:

EX-10.1

June 7, 2010

Mr. Larry Young

President and Chief Executive Officer

Dr Pepper/Seven Up, Inc.

5301 Legacy Drive

Plano, TX 75024

Dear Mr. Young:

This letter agreement is to confirm the consent of Dr Pepper/Seven Up, Inc. and its subsidiaries
(“DPSU”) and agreement with The Coca-Cola Company and its affiliates (“TCCC”) regarding the change
in control of Coca-Cola Enterprises Inc. (and certain of its affiliates) (“CCE”) when the
previously announced transaction between TCCC and CCE (“Transaction”) closes. The following
mutually agreed provisions apply:

	(1)	 	One Time Payment. Upon closing (”Closing”) of the Transaction, TCCC shall pay to DPSU a
one-time non-refundable payment of $715,000,000 USD. Such amount does not include any
applicable sales or similar taxes imposed on the Transaction. While DPSU or its affiliates may
act as collection agents for sales taxes, any such taxes are the liability of TCCC and TCCC
indemnifies DPSU and its affiliates from any and all claims from tax authorities, in relation
to such taxes.

	(2)	 	Regulatory Approval. The Closing is subject to and conditioned on TCCC obtaining all
required regulatory approvals, including expiration of the waiting period pursuant to the
Hart-Scott-Rodino Antitrust Improvements Act.

	(3)	 	New Master License Agreement. At the time of Closing, DPSU will issue, and Coca-Cola
Refreshments USA, Inc. (“CCR”) will execute, a master license agreement (“MLA”) in the form
agreed to on the date hereof regarding the Dr Pepper and Canada Dry brands for certain
territories in the United States.

	(4)	 	Effective Dates and Pre-Existing Licenses. The effective date of the MLA shall be the date
of Closing. Contingent on the Closing having occurred, the parties agree to target February
7, 2011, or such other earlier date as the parties have mutually agreed, for the termination
of all DPSU brand licenses previously issued to CCE or its affiliates in the United States.
If the Closing has not occurred prior to that termination date, the parties will discuss and
agree upon another termination date prior to May 25, 2011. The parties shall document such
termination accordingly.

	(5)	 	Freestyle Participation. The parties are also entering into a Freestyle Participation
Agreement pursuant to which certain DPSU brands in the U.S. will be offered on CCR’s new
proprietary post-mix beverage dispensing equipment. The Freestyle Participation Agreement
will be effective as of the date of Closing and will be in the form agreed to on the date
hereof.

	(6)	 	Confidentiality and Public Statements. DPSU and TCCC agree that the commercial terms related
to the MLA and Freestyle Participation Agreement will be kept strictly confidential. DPSU and
TCCC will discuss and agree in advance on all public announcements related to this letter
agreement; provided that either party may make such disclosures as they are advised in writing
by legal counsel are required by law or applicable stock exchange rules, in which case DPSU
and TCCC will cooperate to the extent feasible.

	(7)	 	Timing of Closing. TCCC expects the Closing to take place before the end of 2010; however if
the Closing does not take place on or prior to May 25, 2011, then this letter agreement shall
terminate with no further force or effect, and without liability for either party to the other
as a result of such termination.

Please indicate your agreement with the terms of this letter agreement by signing where indicated
below.

Sincerely,

The Coca-Cola Company

/s/ Muhtar Kent

Muhtar Kent

Chairman and Chief Executive Officer

Accepted and Agreed:

Dr Pepper/Seven Up, Inc.

	 	 	 
	By:
	 	/s/ Larry Young

	 	 	 

	 	 	Larry Young

President and Chief Executive Officer

	Date:
	 	June 7, 2010ex10-1.htm

 

 

	 	 June 7, 2010

 

Mr. Larry Young

President and Chief Executive Officer

Dr Pepper/Seven Up, Inc.

5301 Legacy Drive

Plano, TX  75024

Dear Mr. Young:

This letter agreement is to confirm the consent of Dr Pepper/Seven Up, Inc. and its subsidiaries (“DPSU”) and agreement with The Coca-Cola Company and its affiliates (“TCCC”) regarding the change in control of Coca-Cola Enterprises Inc. (and certain of its affiliates) (“CCE”) when the previously announced transaction between TCCC and CCE (“Transaction”) closes.  The following mutually agreed provisions apply:

	
(1)

	
One Time Payment.  Upon closing (”Closing”) of the Transaction, TCCC shall pay to DPSU a one-time non-refundable payment of $715,000,000 USD.  Such amount does not include any applicable sales or similar taxes imposed on the Transaction. While DPSU or its affiliates may act as collection agents for sales taxes, any such taxes are the liability of TCCC and TCCC indemnifies DPSU and its affiliates from any and all claims from tax authorities, in relation to such taxes.

	
(2)

	
Regulatory Approval.  The Closing is subject to and conditioned on TCCC obtaining all required regulatory approvals, including expiration of the waiting period pursuant to the Hart-Scott-Rodino Antitrust Improvements Act.

	
(3)

	
New Master License Agreement.  At the time of Closing, DPSU will issue, and Coca-Cola Refreshments USA, Inc. (“CCR”) will execute, a master license agreement (“MLA”) in the form agreed to on the date hereof regarding the Dr Pepper and Canada Dry brands for certain territories in the United States.

	
(4)

	
Effective Dates and Pre-Existing Licenses.  The effective date of the MLA shall be the date of Closing.  Contingent on the Closing having occurred, the parties agree to target February 7, 2011, or such other earlier date as the parties have mutually agreed, for the termination of all DPSU brand licenses previously issued to CCE or its affiliates in the United States.  If the Closing has not occurred prior to that termination date, the parties will discuss and agree upon another termination date prior to May 25, 2011. The parties shall document such termination accordingly.

	
(5)

	
Freestyle Participation.  The parties are also entering into a Freestyle Participation Agreement pursuant to which certain DPSU brands in the U.S. will be offered on CCR’s new proprietary post-mix beverage dispensing equipment.  The Freestyle Participation Agreement will be effective as of the date of Closing and will be in the form agreed to on the date hereof.

 

  

  

  

	
(6)

	
Confidentiality and Public Statements.  DPSU and TCCC agree that the commercial terms related to the MLA and Freestyle Participation Agreement will be kept strictly confidential.  DPSU and TCCC will discuss and agree in advance on all public announcements related to this letter agreement; provided that either party may make such disclosures as they are advised in writing by legal counsel are required by law or applicable stock exchange rules, in which case DPSU and TCCC will cooperate to the extent feasible.

	
(7)

	
Timing of Closing.  TCCC expects the Closing to take place before the end of 2010; however if the Closing does not take place on or prior to May 25, 2011, then this letter agreement shall terminate with no further force or effect, and without liability for either party to the other as a result of such termination.

Please indicate your agreement with the terms of this letter agreement by signing where indicated below.

	  	
Sincerely,

	  	  
	  	
The Coca-Cola Company

	  	  
	  	  
	  	
/s/ Muhtar Kent

	  	
Muhtar Kent

	  	
Chairman and Chief Executive Officer

Accepted and Agreed:

Dr Pepper/Seven Up, Inc.

	
By:

	
/s/ Larry Young

	  
	  	
Larry Young

	  
	  	
President and Chief Executive Officer

	  
	  	  	  
	  	  	  
	
Date:

	
June 7, 2010ex-10_1.htm

Santaro Interactive Entertainment Company S-1/A

 

Exhibit 10.1

 

TECHNOLOGY ASSIGNMENT AGREEMENT

This agreement (the “Agreement”) is made this 5th day of February, 2010, between Aaron J. Berryman (“Assignor”), and Santaro Interactive Entertainment Company (“Assignee”) (Assignee and Assignor each a “Party” and collectively the “Parties”).

WHEREAS, Assignor has proprietary technology for the following invention:  Character Adapted Gaming Platform (the “Invention”):

WHEREAS, the Parties have agreed that Assignor shall assign all right and title to the Invention to the Assignee for the sum of $5,000.

NOW THEREFORE, for good and valuable consideration as set forth below, the sum, sufficiency and receipt of which is hereby acknowledged, the Parties hereby agree as follows:

	
  

	
1.

	
Assignment.  Assignor hereby irrevocably assigns to Assignee all right, title and interest in the Invention, in exchange for the sum of $5,000, and Assignee hereby accepts such assignment.

	
  

	
2.

	
Intellectual Property.  The Assignor shall cooperate with the Assignee with regard to the filing of a patent application for the Invention, or such other intellectual property protection, as Assignee shall, in its sole discretion, deem appropriate.  However, Assignor shall have no right, title, or interest in such patent application or other intellectual property protection.

	
  

	
3.

	
Amendments or Waiver.  This Agreement may be changed, waived, discharged or terminated only by a writing signed by all Parties hereto.  No delay or omission by any party in exercising any right with respect hereto shall operate as waiver.  A waiver on any one occasion shall not be construed as a bar to, or waiver of, any right or remedy on any future occasion.

	
  

	
4.

	
Severability.  To the extent any provision of this Agreement is prohibited by or invalid under applicable law, such provision shall be ineffective to the extent of such prohibition, or invalidity, without invalidating the remainder of such provision or the remaining provisions of this Agreement.

	
  

	
5.

	
Governing Law.  This Agreement shall be construed and interpreted in accordance with the internal laws of the State of Virginia without giving effect to the conflict of laws principles thereof.

	
  

	
6.

	
Entire Agreement.  This Agreement constitutes the entire Agreement between the Parties relating to the subject matter herein.

	
  

	
7.

	
Binding Effect.  All of the terms of this Agreement, as amended from time to time, shall be binding upon, inure to the benefit of and be enforceable by the respective heirs, successors and assigns of the Parties.

IN WITNESS WHEREOF the undersigned agree to the terms of this Agreement as of the date first written above:

	
ASSIGNEE

	  	
ASSIGNOR

	  	  	  
	

/s/ James D. Edsall

	  	

/s/ Aaron J. Berryman

	

Santaro Interactive Entertainment Company

James D. Edsall, President and Director

	  	
Aaron J. Berryman

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