Document:

EXHIBIT 10.1

 

This document constitutes part of a prospectus covering securities that have been registered under the Securities Act of 1933.

The date of this document is                   

 

PERFORMANCE UNIT AWARD

UNDER THE PROVISIONS OF

ONE OF THE KROGER CO.

LONG-TERM INCENTIVE PLANS

 

Pursuant to the provisions of a Long-Term Incentive Plan (the “Plan”) of The Kroger Co., the Compensation Committee of the Board of Directors (the “Committee”) has granted to you, on                              ,              , a performance unit award, on and subject to the terms of the Plan and your agreement to the following terms, conditions and restrictions.

 

1.                                      Delivery of Shares. Subject to and upon the terms, conditions, and restrictions set forth in this Agreement, The Kroger Co. (the “Company” or “Kroger”) will deliver to you the number of common shares, $1 par value per share, of Kroger (the “Shares”) equal to the product determined by multiplying (a) the number of performance units converted from the value indicated on your 2016 Executive Compensation form or award letter (“Notice of Award”) by (b) the percentage determined in accordance with the provisions of Paragraphs 2 and 3 below. Delivery of Shares will be deemed to occur on the date of the regularly scheduled meeting of Kroger’s Board of Directors held in March 2018 or such other date as determined by the Committee, and Shares will be deposited into your account at Kroger’s designated brokerage firm as soon thereafter as is administratively practical.

 

2.                                      Performance Criteria. You are eligible to earn a percentage of the number of Shares indicated on your Notice of Award.  The percentage will be determined based on (i) improvement in Customer 1st Tracker scores, (ii) reductions in Total Operating Costs (excluding fuel) as a percentage of sales, (iii) improvement in Associate Survey scores, and (iv) improvement in Return on Invested Capital, as of the end of the third fiscal year (the “Performance Period”) from January 30, 2016. Fiscal year end 2015 results will be the base against which performance will be measured.  Customer 1st Tracker is a measure of Company performance in four key areas (People, Shopping Experience, Product and Price) based on results of customer surveys.  The Customer 1st Tracker methodology to be used is the one currently in use by the Company, subject to such modifications as the Committee may approve from time to time.  Total operating costs will be calculated by adding (i) OG&A, depreciation, and rent (excluding fuel), for the total Company, and (ii) warehouse and transportation costs, shrink, and advertising expenses, for our supermarket operations (excluding fuel) for the Company’s supermarket operations.  Total operating costs will exclude one-time expenses incurred in lieu of future anticipated obligations.  Future expenses that are avoided by virtue of the incurrence of the one-time expense will be deemed to be total operating expenses in the year in which they otherwise would have been incurred.  Associate Survey is a measure of Company performance designed to measure the engagement of Kroger associates, based on the results of associate surveys.  The Associate Survey engagement index score to be used is the one currently in use by the Company, subject to such modifications as the Committee may approve from time to time.  Return on invested capital will be calculated by dividing adjusted operating profit for the prior four quarters by the average invested capital.  Adjusted operating profit will be calculated by excluding unusual items included in operating profit, and adding our LIFO charge, depreciation and amortization, and rent.  Average invested capital will be calculated as the sum of (i) the average of our total assets, (ii) the average

 

 

LIFO reserve, (iii) the average accumulated depreciation and amortization, and (iv) a rent factor equal to total rent for the last four quarters multiplied by a factor of eight; minus (i) the average taxes receivable, (ii) the average trade accounts payable, (iii) the average accrued salaries and wages, and (iv) the average other current liabilities.  Averages are calculated for return on invested capital by adding the beginning balance of the first quarter and the ending balance of the fourth quarter, of the last four quarters, and dividing by two.

 

3.                                      Calculation of Awards.  The number of shares earned will be based on the criteria set forth in Paragraph 2 above, calculated in the manner shown on Attachment A, and prorated in accordance with Paragraph 5 below, if applicable.  Any resulting partial Shares will be rounded up or down to the nearest whole Share amount.  Kroger will pay to participants, in cash, an amount equal to the product of the total dividends per share paid on Kroger common shares during the Performance Period and the number of shares earned during the Performance Period.  In all cases, the effect during the Performance Period of accelerating the payment, funding, or recognition of expense of multi-employer pension liability, or the imposition of pension withdrawal liability; in either case undertaken by Kroger as part of its effort to mitigate its exposure to multi-employer pension plan liability, will be excluded for purposes of calculating the award hereunder.  In no event will awards exceed 100% of the number of Shares indicated on the Notice of Award.

 

4.                                      Adjustments. The Committee will make such adjustments as it deems necessary or desirable based on changes in accounting or tax law, or on account of any acquisition, disposition or other developments that may affect the calculation of awards under this Agreement.

 

5.                                      Termination of Employment, Permanent Disability, Retirement, or Death of Participant.

 

(a)                                       Participation in the Plan does not create a contract of employment, or grant any employee the right to be retained in the service of Kroger.  Any participant whose employment is terminated by Kroger; who voluntarily terminates his or her employment (other than in accordance with paragraph (b) below); or whose pay level drops below pay level 35, prior to the end of the Performance Period, will forfeit all rights hereunder.

 

(b)                                 If a participant voluntarily terminates his or her employment after reaching age 55 with at least five years of service with Kroger, or due to permanent disability as determined by Kroger, participation will continue, and that participant will receive a prorata number of Shares earned according to the terms of the award proportionate to the period of active service during the Performance Period.

 

(c)                                  If a participant dies during the Performance Period, participation will continue until the end of the fiscal year in which the death occurs, and the participant’s designated beneficiary (or if none, then the participant’s estate) will receive a prorata number of Shares earned and dividends earned according to the terms of the award proportionate to the period of active service during the Performance Period before the participant’s death.  The amount of Shares to be issued, as soon as reasonably practicable as determined by the Committee, will be determined as of the end of the fiscal year in which the participant’s death occurs based on actual results as of the end of that fiscal year.

 

(d)                                 Notwithstanding anything contained in this paragraph 5 to the contrary, in the event that during the Performance Period the participant provides services as an employee, director, consultant, agent, or otherwise, to any of Kroger’s competitors, this agreement and the award hereunder terminate.  For purposes of this paragraph 5(d), a competitor is any business that sells groceries, food, drugs, health and beauty care items, motor fuels, or pharmaceuticals, at retail in one or more of the same geographic areas that Kroger sells those 

 

 

products.

 

(e)                                  For purposes of the Plan, “period of active service” means the period of time that the participant actually is working for Kroger plus any earned but unused vacation for the year in which the participant ceases employment, and excluding any “banked” vacation earned but not taken in prior years.

 

6.                                      Change in Control.  Shares in an amount equal to 50% of the number of Shares and the dividends related to those shares indicated on the Notice of Award will be delivered to you if at any time after the date of this agreement any of the following occur:

 

(a)                                 without prior approval of Kroger’s Board of Directors, any person, group, entity or group thereof, excluding Kroger’s employee benefit plans, becomes the owner of, or obtains the right to acquire, 20% or more of the voting power of our then outstanding voting securities; or

 

(b)                                 a tender or exchange offer has expired, other than an offer by Kroger, under which 20% or more of our then outstanding voting securities have been purchased; or

 

(c)                                  as a result of, or in connection with, or within two years following (i) a merger or business combination, (ii) a reorganization, or (iii) a proxy contest, in any case which was not approved by Kroger’s Board of Directors, the individuals who were directors of Kroger immediately before the transaction cease to constitute at least a majority thereof, except for changes caused by death, disability or normal retirement; or

 

(e)                                  Kroger’s shareholders have approved (i) an agreement to merge or consolidate with or into another corporation and Kroger is not the surviving corporation or (ii) an agreement, including a plan of liquidation, to sell or otherwise dispose of all or substantially all of Kroger’s assets.

 

7.                                      Transferability. Your right to receive a payout under this award is not assignable or transferable by you other than by will or by the laws of descent and distribution.

 

8.                                      Taxes.  In connection with a payment to you under this award, Kroger will withhold or cause to be withheld from that payment the amount of tax required by law to be withheld with respect to the payment.  For Shares to be issued under this award, Kroger will withhold sufficient Shares with a market value equal to the tax required by law to be withheld with respect to the award unless you have notified us in writing in advance of the issuance of the Shares of your desire to pay the taxes and have made the funds available to us or our designated agent.

 

9.                                      Compliance with Code.  This award is designed to be exempt from the provisions of Section 409A of the Code as a short term deferral.  This award will be construed, administered, and governed in a manner that effects that intent.  Kroger does not represent or guarantee that any particular federal or state income, estate, payroll, or other tax consequences will occur because of this award and the compensation provided hereunder.  In the event that any other agreement serves to modify this award in a manner that causes the award to not be exempt from Section 409A as a short term deferral, any issuance of Shares or payment of cash to a “specified employee” within the meaning of Treas. Reg. 1.409A-1(i) (or any successor thereto) on account of termination of employment will be made six months after the date of termination, and termination of employment will not be considered to occur until there is a termination of employment within the meaning of Treasury Regulation Section 1.409(h)(1)(ii), where the employee’s services permanently decrease to less than 

 

 

50% of the average level of services performed over the preceding 36 month period.

 

10.                               Acceptance of Agreement.  In the event that you fail to accept this Agreement within one year from the grant date, Kroger will accept it on your behalf, and your failure to notify Kroger in writing directed to the Benefits Department, The Kroger Co., 1014 Vine Street, Cincinnati, OH 45202, of your desire to reject this Agreement will be deemed to be your express authority for Kroger to accept this Agreement on your behalf.

 

11.                               Amendments. Any amendment to the Plan will be deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto.  No amendment will adversely affect your rights under this Agreement without your consent. Notwithstanding the forgoing, to the extent necessary to preserve Kroger’s federal tax deduction that would otherwise be denied due to Section 162(m) of the Internal Revenue Code (applicable only to certain top senior executives), Kroger may elect (without your consent) to delay delivery of your award Shares until 30 days following your termination of employment.  If Kroger so elects to delay payment, all other deferred compensation payments for the year that would be nondeductible under Section 162(m) also will be delayed to avoid negative tax consequences to you.

 

12.                               Severability. In the event that any provision of this Agreement is invalidated for any reason by a court of competent jurisdiction, any provision so invalidated will be deemed to be separable from the other provisions hereof.  The remaining provisions will continue to be valid and fully enforceable.

 

13.                               Relation to Plan. This Agreement is subject to the terms and conditions of the Plan. In the event of any inconsistency between the provisions of this Agreement and the Plan, the Plan will govern. Capitalized terms used herein without definition have the meanings assigned to them in the Plan. The Committee acting pursuant to the Plan, as constituted from time to time, will, except as expressly provided otherwise herein, have the right to determine any questions that arise in connection with the grant of this award.

 

14.                               Successors and Assigns. Without limiting Paragraph 7 hereof, the provisions of this Agreement will inure to the benefit of, and be binding upon, your successors, administrators, heirs, legal representatives and assigns, and the successors and assigns of Kroger.

 

15.                               Governing Law. The interpretation, performance, and enforcement of this Agreement will be governed by the laws of the State of Ohio, without giving effect to the principles of conflict of laws thereof.

 

 

	
 
    	
THE   KROGER CO.
    
	
 
    	
 
    
	
 
    	
 
    
	
 
    	
By
    	
 
    
	
 
    	
 
    
	
 
    	
 
    
	
 
    	
 
    
	
 
    	
“participant”
    

 

 

ATTACHMENT A

TO

PERFORMANCE UNIT AWARD

 

	
Performance
   Metric
    	
 
    	
Shares Earned as a
   Percent of the Number
   of Shares Covered
   by the Award
    
	
Customer 1st
    	
 
    	
4% per each point improvement over the performance   period, provided that no decrease occurs in any of the four key areas.
    
	
Associate Survey
    	
 
    	
4% per each point improvement
    
	
Total Operating Costs
    	
 
    	
0.50% per each basis point reduction
    
	
Return on Invested Capital
    	
 
    	
1% per each basis point improvementMidam
Ventures, LLC.

 

ENGAGEMENT
LETTER

 

September
15, 2016

 

VIA
EMAIL/FAX/REGULAR MAIL

 

I
am very pleased that you have selected Midam Ventures, LLC. (hereinafter “Midam”) to act as Product Marketing, Public
Relations & Investor Relations Firm to PF Hospitality Group, Inc. Midam intends to bring greater market exposure and awareness
to the products produced and marketed by the PF Hospitality. With our efforts we will expose the company products to retail opportunities
that might carry the product as well as creating additional awareness for the athletes that sponsor the products as well as the
highlights and benefits of the products themselves through social media and other proprietary methodology incorporated
in our marketing plan with the intent of increasing positive public acceptance for the products sold and distributed by PF Hospitality
(the “Company”) (hereinafter collectively referred to as the “Parties”), and I look forward to working
with you and your team to accomplish your goals. This Engagement Letter (the “Agreement”) shall confirm the Company’s
engagement of MIDAM for purposes of providing business advisory services as set forth below in consideration for the fees and
compensation described hereinafter. This Agreement shall become effective as of the date set forth above upon your execution and
delivery of this Agreement and the engagement fee to MIDAM.

 

What
we need to help you. Company agrees to provide MIDAM on a regular and timely basis such information, historical financial
data, projections, proformas, business plans, due diligence documentation, and other information (collectively the “Information”)
in the possession of the Company or its agents that MIDAM may reasonably request or require to perform the services set forth
herein. The information provided by the Company to MIDAM shall be true, complete, accurate, and current in all respects and shall
not set forth any untrue statements nor omit any fact required or necessary to make the Information provided not misleading. The
Company shall be deemed to make a continuing representation of the accuracy and completeness of any and all Information that it
supplies to MIDAM and the Company acknowledges that it intends for MIDAM to rely on this representation and the continued accuracy
and completeness of the Information without independent verification in the performance of the Services hereunder. The Company
authorizes MIDAM to use such Information in connection with its performance of the Services. COMPANY shall, promptly upon the
request of MIDAM, cooperate with MIDAM’ reasonable requests for Information and assistance.

 

 

 

    	 	 	 

    	 	 	 

    

 

Confidential
information. Midam recognizes and acknowledges that certain information, including, but not limited to, information pertaining
to the financial condition of the Company, its systems, methods of doing business, agreements with customers or suppliers, or
other aspects of the business of the Company or which are sufficiently secret to derive economic value from not being disclosed
(hereinafter “Confidential Information”) may be made available or otherwise come into the possession of Midam
by reason of this engagement with the Company. Accordingly, Midam agrees that no agent, employee, or representative will (either
during or after the term of this Agreement) disclose any Confidential Information to any person, firm, corporation, association,
or other entity for any reason or purpose whatsoever or make use to its or their personal advantage or to the advantage of any
third party, of any Confidential Information, without the prior written consent of the Company. The parties hereto agree that
the provisions of this Section shall not apply with respect to any information that Midam can document: (i) is or becomes (through
no improper action or inaction by Midam or any affiliate, agent, consultant or employee) generally available to the public, or
(ii) was in its possession or known by it without any limitation on use or disclosure prior to the date hereof. Midam shall, upon
termination of this engagement, return to the Company, and shall cause its agents, employees, and representatives to return
to the Company, all documents which reflect Confidential information (including copies thereof). Notwithstanding anything heretofore
stated in this paragraph, Midam’s obligations under this Agreement shall not, after termination of Midam’s engagement
with the Company, apply to information which has become generally available to the public without any action or omission of Midam
(except that any Confidential Information which is disclosed to any third party by an employee or representative of the Company
who is authorized to make such disclosure shall be deemed to remain confidential and protectable under this provision).

 

Services. MIDAM
will furnish to the Company business advisory and consulting services for the purpose of creating market awareness of the
Company, its operations and its products (the “Services”). The Company acknowledges that the success of
the Services is largely dependent upon factors and circumstances outside the control of MIDAM. The Company acknowledges that
MIDAM has not made any representations, warranties or guarantees that the Services to be provided hereunder shall result in
(a) the purchase of the Company’s securities by any investors; (b) funds being made available to the Company from any
lenders; (c) any financing vehicles being made available to the Company; (d) any merger, acquisition or disposition in
connection with the business or assets of the Company, or any financing transaction (whether registered with the U.S.
Securities and Exchange Commission or pursuant to an exemption from such registration) involving the Company will take place;
(e) the Company or its successors becoming a “publicly traded” company inside or outside of the United States; or
(f) the achievement of any particular result with respect to the Company’s business, stock price, trading volume,
market capitalization or otherwise.

 

 

 

    	2

    	 

    

 

 

Consulting
Fee. In addition to and not in mitigation of, or substitution for, any additional fees enumerated in any Schedules attached
hereto, the Company shall pay to MIDAM a total of $150,000USD (one hundred fifty thousand dollars) made in two payments as follows:
Payment 1 will be $75,000 paid on or before September 19, 2016, Payment 2 will be $75,000 paid by September 30, 2016.
The fee is due, payable immediately, and fully earned on the day of execution of this Agreement. Please wire funds to

 

COMPANY
NAME:

MIDAM
VENTURES LLC

 

COMPANY
ADDRESS:

1501
Venera Ave Suite 225
 Coral Gables, FL 33146

 

COMPANY
#:

786
266 9555

 

BANK
NAME:

CITY
NATIONAL BANK OF FLORIDA

 

ROUTING
#:

066004367

 

ACCOUNT
#:

5003698590

 

 

 

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Term
and Termination. The term of this Agreement shall be for a period beginning on September 19, 2016 and ending on
October 31, 2016. The first two weeks will be used as a ramp up period with the follow 4 weeks being dedicated to
marketing. Either Party may terminate this Agreement prior to the expiration of the Term upon written notice to the
non-terminating party upon: (a) the failure of any party to cure a material default under this Agreement within five (5)
business days after receiving written notice of such default from the terminating party; (b) the bankruptcy or liquidation of
either party; (c) the use by any party of any insolvency laws; (d) the performance of the Services hereunder; and (e) the
appointment of a receiver for all or a substantial portion of either parties’ assets or business. If terminated,
irrespective of the reasons for such termination, MIDAM shall not be required to perform any additional services beyond the
termination date and all fees described in this Agreement shall be deemed earned in full.

 

Relationship
of the Parties. MIDAM is an independent contractor, responsible for compensation of its agents, employees and representatives,
as well as all applicable withholding there from and any taxes thereon (including any unemployment compensation) and all workers’
compensation insurance. Nothing herein shall establish any partnership, joint venture, or other business association between the
parties.

 

Disputes.
Any dispute, controversy or claim between the Company and MIDAM arising out of or related to this Agreement or breach
thereof, except those faults described in the Remedies for Certain Faults section of this Agreement, shall be settled by arbitration,
which shall be conducted in accordance with the rules of the American Arbitration Association then in effect and conducted in
the County of Miami-Dade in the State of Florida. Any award made by arbitrators shall be binding and conclusive for all purposes
thereof, may include injunctive relief, as well as orders for specific performance and may be entered as a final judgment in any
court of competent jurisdiction. The cost and expenses of such arbitration shall be borne in accordance with the determination
of the arbitrators and may include reasonable attorney’s fees. Each party hereby further agrees that service of process
may be made upon it by registered or certified mail or personal service at the address provided herein.

 

 

 

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Indemnification
by COMPANY to MIDAM. The Company shall indemnify and hold harmless MIDAM and its directors, officers, employees,
agents, attorneys and assigns from and against any and all losses, claims, costs, damages, or liabilities (including the fees
and expenses of legal counsel) to which any of them may become subject in connection with the investigation, defense or
settlement of any actions or claims: (i) caused by the Company’s misstatement or alleged misstatement of a material
fact or omission or alleged omission of a material fact required to make any statement not misleading; (ii) arising in any
manner out of or in connection with the rendering of Services by MIDAM hereunder; or (iii) otherwise in connection with this
Agreement. The Company shall not be liable for any settlement of any action effected without its written consent.

 

Indemnification
by MIDAM to COMPANY. Midam shall indemnify and hold harmless Company and its directors, officers, employees, agents, attorneys
and assigns from and against any and all losses, claims, costs, damages, or liabilities (including the fees and expenses of
legal counsel) to which any of them may become subject in connection with the investigation, defense or settlement of any
actions or claims: (i) caused by Midam’s misstatement or alleged misstatement of a material fact or omission or alleged
omission of a material fact required to make any statement not misleading; (ii) arising in any manner out of or in connection
with the rendering of Services by MIDAM hereunder; or (iii) otherwise in connection with this Agreement. Midam shall not be liable
for any settlement of any action effected without its written consent.

 

Notices.
All notices hereunder shall be in writing and shall be validly given, made or served if in writing and delivered in person
or when received by facsimile transmission, or five days after being sent first class certified or registered mail, postage prepaid,
or one day after being sent by a nationally recognized overnight carrier to the party for whom intended at the address set forth
after each parties signatures.

 

Severability.
If any clause or provision of the Agreement is illegal, invalid or unenforceable under applicable present or future laws
effective during the Term, the remainder of this Agreement shall not be affected. In lieu of each clause or provision of this
Agreement, that is illegal, invalid or unenforceable, there shall be added as a part of this Agreement a clause or provision as
nearly identical as may be possible, and as may be legal, valid, and enforceable. In the event that any clause or provision of
this Agreement is illegal, invalid, or unenforceable as aforesaid and the effect of such illegality, invalidity, or unenforceability
is that either party no longer has the substantial benefit of its bargain under this Agreement and a clause or provision as nearly
identical as may be possible cannot be added, then, in such event, such party may in its discretion cancel and terminate this
Agreement provided such party exercises such right within a reasonable time after such occurrence.

 
This
is our Agreement. The parties agree and acknowledge that they have jointly participated in the negotiation and drafting
of this Agreement and that this Agreement has been fully reviewed and negotiated by the parties and their respective counsel.
In the event of an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly
by the parties and no presumptions or burdens of proof shall arise favoring any party by virtue of the authorship of any of the
provisions of this Agreement.

 

 

 

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Governing
Law. This Agreement shall be governed by and construed under the laws of the State of Florida without regard
to principals of conflicts of laws provisions.

 

Venue.
Venue for any dispute arising out of this Agreement shall be in a court of competent jurisdiction in Miami-Dade County,
Florida.

 

Interpretation.
The Parties hereby acknowledge and agree that each has participated in the negotiation and drafting of this Agreement
and that the principle of construing a document most strictly against its drafter shall not apply with respect to the interpretation
of this agreement.

 

Paragraph
Headings. Headings in this Agreement are for reference purposes only and shalt not be deemed to have any substantive effect.

 

Amendments;
Waivers. This Agreement may not be modified, amended, supplemented, canceled or discharged, except by written instrument
executed by all parties. No failure to exercise, and no delay in exercising, any right, power or privilege under this Agreement
shall operate as a waiver, nor shall any single or partial exercise of any right, power or privilege hereunder preclude the exercise
of any other right, power, or privilege. No waiver of any breach of any provision shall be deemed to be a waiver of any preceding
or succeeding breach of the same or any other provision, nor shall any waiver be implied from any course of dealing between the
parties. To be effective, all waivers must be in writing, signed by both parties. The rights and remedies of the parties under
this Agreement are in addition to all other rights and remedies, at law or equity, that they may have against each other except
as may be specifically limited herein.

 

This
is our entire Agreement. This Agreement contains the entire understanding of the parties in respect of its subject matter
and supersedes all prior agreements and understandings (oral and written) between or among the parties with respect to such subject
matter. The parties agree that prior drafts of this Agreement shall not be deemed to provide any evidence as to the meaning of
any provision hereof or the intent of the parties with respect thereto.

 

 

 

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We
May Execute this Agreement in Counterparts. This Agreement may be executed in any number of counterparts, each of which
shall be an original but all of which together shall constitute one and the same instrument. A telecopy signature of any party
shall be considered to have the same binding legal effect as an original signature.

 

Prevailing
Party Rights. In the event that any dispute among the parties to this Agreement should result in arbitration or litigation,
the substantially prevailing party in such dispute shall be entitled to recover from the losing party all fees, costs and expenses
of enforcing any right of such prevailing party under or with respect to this Agreement, including without limitation, such reasonable
fees and expenses of attorneys and accountants, which shall include, without limitation, all fees, costs and expenses of appeals
and collection.

 

Restrictions.
Notwithstanding anything to the contrary, Midam shall not perform any services that would cause it to be required to register
as: (a) a Broker-Dealer, as set forth in Section 15(a) and Section 3(a)(4)(A) of the Securities Exchange Act of 1934 (the “Exchange
Act”) or (b) an Investment Adviser under the Investment Advisors Act of 1940 and the rules of the Securities and Exchange
Commission (“SEC”). Furthermore, Midam shall specifically avoid violating other SEC rules and regulations including, without
limitation, Section 17 of the Securities Act of 1933 (the “Securities Act”), Section 10(b) of the Exchange Act and
Rule 10b-5 thereunder.

 

Further
Restrictions Regarding Publications and Communications. In the
event that Midam publishes or circulates
a newspaper, news magazine, business or financial publication of general and regular circulation, notice, circular,
advertisement, article, letter, investment service or any other communication or information or on its website in which the
Company is included, such publication, communication and website: (a) shall not contain information which is false or
materially misleading; (b) shall disclose any and all compensation received or any interest in the securities which are the
subject of advice or comment; (c) shall not be timed to specific market activity or to events affecting or having the ability
to affect the securities industry and the securities of the Company, (d) shall include all required disclosures pursuant to
Section 17 of the Securities Act, Section 10(b) of the Exchange Act and Rule 10b-5 thereunder, (e) shall disclose the
compensation arrangement with the Company and Midam and (f) shall include the following disclaimer, at a minimum:

 

“Nothing
on this web site [publication] should be construed as investment advice. This web site [publication] is not a solicitation to
buy or sell and the Information contained in the web site [publication] or in our other publications does not purport to be a
complete analysis of the companies mentioned. The information and statistics shown have been obtained from sources Midam believes
reliable, including, but not limited to, the subject company’s reports. All information contained herein should be evaluated
by an independent financial analyst. You should always investigate and fully understand all risks before investing. Although Midam
does not knowingly publish false information, it does not guarantee the accuracy or completeness of any information represented
on this web site or in its publications. Information reported here is subject to change at any time, and changes may not be posted
immediately. Midam, and/or its officers, directors or employees may, from time to time, have a position in the securities represented
on this web site [publication].”

 

 

 

    	7

    	 

    

 

If
the foregoing is in accordance with your understanding, kindly confirm your acceptance and agreement by signing and returning
the enclosed duplicate of this Agreement that will thereupon constitute an agreement between us.

 

Yours
Very Truly,

 

Accepted
and approved this 15 day of September 2016.

 

	By:	/s/
Vaugham Dugan	 
	 	Vaugham
    Dugan, CEO	 
	 	PF Hospitality Group, Inc.	 
	 	 	 
	By:	/s/
    Adam Helmann 	 
	 	Adam Helmann 	 
	 	Partner	 
	 	Midam Ventures, LLC.
    	 
	 	PP: 786-266-9555	 

 

 

 

    	8

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