Document:

SCG HOLDING CORPORATION
                        2000 EMPLOYEE STOCK PURCHASE PLAN
           (As Adopted by the Board of Directors on February 17, 2000)

         1. PURPOSE. The purpose of this SCG Holding Corporation 2000 Employee
Stock Purchase Plan (the "Plan") is to encourage stock ownership by eligible
employees of SCG Holding Corporation (the "Company") and its Subsidiaries and
thereby provide employees with an incentive to contribute to the profitability
and success of the Company. The Plan is intended to qualify as an "employee
stock purchase plan" under Section 423 of the Code and will be maintained for
the exclusive benefit of eligible employees of the Company and its Subsidiaries.

         2. DEFINITIONS. For purposes of the Plan, in addition to the terms
defined in Section 1, the following terms are defined:

              (a) "Board" means the Board of Directors of the Company.

              (b) "Cash Account" means the account maintained on behalf of a
Participant by the Company for the purpose of holding cash contributions
withheld from payroll pending investment in Stock.

              (c) "Code" means the Internal Revenue Code of 1986, as amended.

              (d) "Custodian" means Salomon Smith Barney or any successor or
replacement appointed by the Board or its delegatee under Section 3(a).

              (e) "Earnings" means a Participant's salary or wages, including
bonuses, for services performed for the Company and its Subsidiaries and
received by a Participant for services rendered during an Offering Period.

              (f) "Fair Market Value" means the closing price of the Stock on
the relevant date as reported on NASDAQ (or any national securities exchange or
quotation system on which the Stock is then listed), or if there were no sales
on that date the closing price on the next preceding date for which a closing
price was reported; provided, however, that for any Offering Period beginning on
the IPO Date, the Fair Market Value of the Stock on the first day of such
Offering Period shall be deemed to be the price at which the Company's Stock is
offered under its initial public offering of Stock.

              (g) "IPO Date" means the date on which the Company's initial
public offering of Stock is consummated.

              (h) "Offering Period" means the period beginning on the IPO Date
and ending on the last day of the next calendar quarter, and every three-month
period thereafter. For Participants who do not reside in the United States, if
the day on which the Company receives approval by the applicable foreign
jurisdiction to offer common stock to Participants residing in that
jurisdiction is later than the day on which the Company's initial public
offering becomes effective, the Offering Period means the period beginning on
the day on which the Company receives approval by the applicable foreign
jurisdiction to offer common stock to such Participants and ending on the last
day of the next calendar quarter, and every three-month period thereafter.

              (i) "Participant" means an employee of the Company or a Subsidiary
who is participating in the Plan.

              (j) "Purchase Right" means a Participant's option to purchase
Stock that is deemed to be outstanding during an Offering Period. A Purchase
Right represents an "option" under Section 423 of the Code.

              (k) "Stock" means the common stock of the Company.

              (l) "Stock Account" means the account maintained on behalf of the
Participant by the Custodian for the purpose of holding Stock acquired under the
Plan.

              (m) "Subsidiary" means any corporation (other than the Company) in
an unbroken chain of corporations beginning with the Company if each of the
corporations (other than the last corporation in the unbroken chain) owns stock
possessing 50% or more of the total combined voting power of all classes of
stock in one of the other corporations in the chain as set forth in Code Section
424(f).

         3.       ADMINISTRATION.

              (a) Board Administration. The Plan will be administered by the
Board. The Board may delegate its administrative duties and authority (other
than its authority to amend the Plan) to any Board committee or to any officers
or employees or committee thereof as the Board may designate (in which case
references to the Board will be deemed to refer to the administrator to which
such duties and authority have been delegated). The Board will have full
authority to adopt, amend, suspend, waive, and rescind rules and regulations and
appoint agents as it deems necessary or advisable to administer the Plan, to
correct any defect or supply any omission or reconcile any inconsistency in the
Plan and to construe and interpret the Plan and rules and regulations
thereunder, to furnish to the Custodian such information as the Custodian may
require, and to make all other decisions and determinations under the Plan
(including determinations relating to eligibility). No person acting in
connection with the administration of the Plan will, in that capacity,
participate in deciding any matter relating to his or her participation in the
Plan.

              (b) The Custodian. The Custodian will act as custodian under the
Plan, and will perform duties under the Plan and in any agreement between the
Company and the Custodian. The Custodian will establish and maintain
Participants Stock Accounts and any subaccounts as may be necessary or desirable
to administer the Plan.

              (c) Waivers. The Board may waive or modify any requirement that a
notice or election be made or filed under the Plan a specified period in advance
on an individual case or by adopting a rule or regulation under the Plan,
without amending the Plan.

              (d) Other Administrative Provisions. The Company will furnish
information from its records as directed by the Board, and such records,
including a Participant's Earnings, will be conclusive on all persons unless
determined by the Board to be incorrect. Each Participant and other person
claiming benefits under the Plan must furnish to the Company in writing an
up-to-date mailing address and any other information as the Board or Custodian
may reasonably request. Any communication, statement, or notice mailed with
postage prepaid to any such Participant or other person at the last mailing
address filed with the Company will be deemed sufficiently given when mailed and
will be binding upon the named recipient. The Plan will be administered on a
reasonable and nondiscriminatory basis and uniform rules will apply to all
persons similarly situated. All Participants will have equal rights and
privileges (subject to the terms of the Plan) with respect to Purchase Right
outstanding during any given Offering Period in accordance with Code Section
423(b)(5).

         4. STOCK SUBJECT TO PLAN. Subject to adjustment as provided below, the
total number of shares of Stock reserved and available for issuance or which may
be otherwise acquired upon exercise of Purchase Rights under the Plan will be
1,500,000. If, at the end of any Offering Period, the number of shares of Stock
with respect to which Purchase Rights are to be exercised exceeds the number of
shares of Stock then available under the Plan, the Board shall make a pro rata
allocation of the shares of Stock remaining available for purchase in as uniform
a manner as shall be practicable and as it shall determine to be equitable. Any
shares of Stock delivered by the Company under the Plan may consist, in whole or
in part, of authorized and unissued shares or treasury shares or shares of Stock
purchased on the open market. The number and kind of such shares of Stock
subject to the Plan will be proportionately adjusted, as determined by the
Board, in the event of any extraordinary dividend or other distribution,
recapitalization, forward or reverse split, reorganization, merger,
consolidation, spin-off, combination, repurchase, or share exchange, or other
similar corporate transaction or event affecting the Stock.

         5. ENROLLMENT AND CONTRIBUTIONS.

              (a) Eligibility. An employee of the Company or any Subsidiary
designated by the Board may be enrolled in the Plan for any Offering Period if
such employee is employed by the Company or a Subsidiary authorized to
participate in the Plan on the first day of the Offering Period, unless one of
the following applies to the employee:

                           (i)      such person has been employed by the Company
                                    or a Subsidiary less than 90 days; or

                           (ii)     such person is customarily employed by the
                                    Company or a Subsidiary for 20 hours or less
                                    a week; or

                           (iii)    such person is customarily employed by the
                                    Company or a Subsidiary for not more than
                                    five months in any calendar year;

                           (iv)     such person would, immediately upon
                                    enrollment, be deemed to own, for purposes
                                    of Section 423(b)(3) of the Code, an
                                    aggregate of five percent or more of the
                                    total combined voting power or value of all
                                    outstanding shares of all classes of the
                                    Stock of the Company or any Subsidiary.

                  The Company will notify an employee of the date as of which he
or she is eligible to enroll in the Plan, and will make available to each
eligible employee the necessary enrollment forms. Notwithstanding the above, any
individual who is employed by the Company or a Subsidiary designated by the
Board and who is working outside of the United States shall not be eligible to
participate in the Plan if the laws of the country in which the employee is
working makes the offer of the Purchase Right or the delivery of Stock under the
Plan impractical. Additionally, the offer of the Purchase Right and the delivery
of Stock under the Plan shall be effective for any individual who is employed by
the Company or a Subsidiary and who is working outside of the United States only
after the Company has complied with the applicable laws of the country in which
the employee is working.

              (b) Initial Enrollment. An employee who is eligible under Section
5(a) (or who will become eligible on or before a given Offering Period) may,
after receiving current information about the Plan, initially enroll in the Plan
by executing and filing with the Company a properly completed enrollment form,
including the employee's election as to the rate of payroll contributions for
the Offering Period. To be effective for any Offering Period, such enrollment
form must be filed at least two weeks (or such other period determined by the
Board) preceding such Offering Period.

              (c) Automatic Re-enrollment for Subsequent Offering Periods. A
Participant whose enrollment in, and payroll contributions under, the Plan
continues throughout a Offering Period will automatically be re-enrolled in the
Plan for the next Offering Period unless (i) the Participant terminates
enrollment before the next Offering Period in accordance with Section 7(a), or
(ii) the Participant is ineligible to participate under Section 5(a). The
initial rate of payroll contributions for a Participant who is automatically
re-enrolled for a Offering Period will be the same as the rate of payroll
contribution in effect at the end of the preceding Offering Period, unless the
Participant files a new enrollment form designating a different rate of payroll
contributions and such new enrollment form is received no later than two weeks
(or such other period determined by the Board) prior to the beginning of the
next Offering Period.

              (d) Payroll Contributions. A Participant will make contributions
under the Plan by means of payroll deductions from each payroll period which
ends during the Offering Period, at the rate elected by the Participant in his
or her enrollment form in effect for that Offering Period (except that such rate
may be changed during the Offering Period to the extent permitted below). The
rate of payroll contributions elected by a Participant may not be less than one
percent (1%) nor more than ten percent (10%) of the Participant's Earnings for
each payroll period, and only whole percentages may be elected; provided,
however, that the Board may specify a lower minimum rate and higher maximum
rate, subject to Section 8(c). Notwithstanding the above, a Participant's
payroll contributions will be adjusted downward by the Company as necessary to
ensure that the limit on the amount of Stock purchased for an Offering Period
set forth in Section 6(a)(iii) is not exceeded. A Participant may elect to
increase, decrease, or discontinue payroll contributions for a future Offering
Period by filing a new enrollment form designating a different rate of payroll
contributions, which form must be received at least two weeks (or such other
period determined by the Board) prior to the beginning of an Offering Period to
be effective for that Offering Period. In addition, a Participant may elect to
discontinue payroll contributions during an Offering Period by filing a new
enrollment form, such change to be effective for the next payroll after the
Participant's new enrollment form is received.

              (e) Crediting Payroll Contributions to Cash Accounts. All payroll
contributions by a Participant under the Plan will be credited to a Cash Account
maintained by the Company on behalf of the Participant. The Company will credit
payroll contributions to each Participant's Cash Account as soon as practicable
after the contributions are withheld from the Participant's Earnings.

              (f) No Interest on Cash Accounts. No interest will be credited or
paid on cash balances in Participant's Cash Accounts pending investment in
Stock.

         6.       PURCHASES OF STOCK

              (a) Purchase Rights. Enrollment in the Plan for any Offering
Period by a Participant will constitute a grant by the Company of a Purchase
Right to such Participant for such Offering Period. Each Purchase Right will be
subject to the following terms:

                           (i)      The purchase price of each share of Stock
                                    purchased for each Offering Period will
                                    equal 85% of the lesser of the Fair Market
                                    Value of a share of Stock on the first day
                                    of an Offering Period, or the Fair Market
                                    Value of a share of Stock on the last day of
                                    an Offering Period.

                           (ii)     Except as limited in (iii) below, the number
                                    of shares of Stock that may be purchased
                                    upon exercise of the Purchase Right for a
                                    Offering Period will equal the number of
                                    shares (including fractional shares) that
                                    can be purchased at the purchase price
                                    specified in Section 6(a)(i) with the
                                    aggregate amount credited to the
                                    Participant's Cash Account as of the last
                                    day of an Offering Period.

                           (iii)    The number of shares of Stock subject to a
                                    Participant's Purchase Right for any
                                    Offering Period will not exceed the number
                                    derived by dividing $6,250 by 100% of the
                                    Fair Market Value of one share of Stock on
                                    the first day of the Offering Period for the
                                    Offering Period.

                           (iv)     The Purchase Right will be automatically
                                    exercised on the last day of the Offering
                                    Period.

                           (v)      Payments by a Participant for Stock
                                    purchased under a Purchase Right will be
                                    made only through payroll deduction in
                                    accordance with Section 5(d) and (e).

                           (vi)     The Purchase Right will expire on the
                                    earlier of the last day of the Offering
                                    Period or the date on which the
                                    Participant's enrollment in the Plan
                                    terminates.

              (b) Purchase of Stock. At or as promptly as practicable after the
last day of an Offering Period, amounts credited to each Participant's Cash
Account will be applied by the Company to purchase Stock, in accordance with the
terms of the Plan. Shares of Stock will be purchased from the Company or in the
open market, as the Board determines. The Company will aggregate the amounts in
all Cash Accounts when purchasing Stock, and shares purchased will be allocated
to each Participant's Stock Account in proportion to the cash amounts withdrawn
from such Participant's Cash Account. After completing purchases for each
Offering Period (which will be completed in not more than 15 calendar days after
the last day of an Offering Period), all shares of Stock so purchased for a
Participant will be credited to the Participant's Stock Account.

              (c) Dividend Reinvestment; Other Distributions. Cash dividends on
any Stock credited to a Participant's Stock Account will be automatically
reinvested in additional shares of Stock; such amounts will not be available in
the form of cash to Participants. The Company will aggregate all purchases of
Stock in connection with dividend reinvestment for a given dividend payment
date. Purchases of Stock for purposes of dividend reinvestment will be made as
promptly as practicable (but not more than 15 calendar days) after a dividend
payment date. The purchases will be made directly from the Company at 100% of
the Fair Market Value of a share of Stock on the dividend payment date or on the
open market. Any shares of Stock distributed as a dividend or distribution in
respect of shares of Stock or in connection with a split of the Stock credited
to a Participant's Stock Account will be credited to such Account.

              (d) Withdrawals and Transfers. Shares of Stock may be withdrawn
from a Participant's Stock Account, in which case one or more certificates for
whole shares may be issued in the name of, and delivered to, the Participant,
with such Participant receiving cash in lieu of fractional shares based on the
Fair Market Value of a share of Stock on the day preceding the date of
withdrawal. Alternatively, whole shares of Stock may be withdrawn from a
Participant's Stock Account by means of a transfer to a broker-dealer or
financial institution that maintains an account for the Participant, together
with the transfer of cash in lieu of fractional shares based on the Fair Market
Value of a share of Stock on the day preceding the date of withdrawal.
Participants may not designate any other person to receive shares of Stock
withdrawn or transferred under the Plan. A Participant seeking to withdraw or
transfer shares of Stock must give instructions to the Custodian in such manner
and form as may be prescribed by the Custodian, which instructions will be acted
upon as promptly as practicable. Withdrawals and transfers will be subject to
any fees imposed in accordance with Section 8(a).

              (e) Excess Account Balances. If any amounts remain in a Cash
Account following the date on which the Company purchases Stock for an Offering
Period as a result of the limitation set forth in Section 6(a)(iii) or for any
other reason, such amounts will be returned to the Participant as promptly as
practicable.

         7.       TERMINATION AND DISTRIBUTIONS.

              (a) Termination of Enrollment. A Participant's enrollment in the
Plan will terminate upon (i) the beginning of any payroll period or Offering
Period that begins after he or she files a written notice of termination of
enrollment with the Company, provided that such Participant will continue to be
deemed to be enrolled with respect to any completed Offering Period for which
purchases have not been completed, (ii) such time as the Participant becomes
ineligible to participate under Section 5(a) of the Plan, or (iii) the
termination of the Participant's employment by the Company and its Subsidiaries.
An employee whose enrollment in the Plan terminates may again enroll in the Plan
as of any subsequent Offering Period that is at least 90 days after such
termination of enrollment if he or she satisfies the eligibility requirements of
Section 5(a) as of such Offering Period. A Participant's election to discontinue
payroll contributions will not constitute a termination of enrollment.

              (b) Distribution. As soon as practicable after a Participant's
enrollment in the Plan terminates, amounts in the Participant's Cash Account
which resulted from payroll contributions will be repaid to the Participant. The
Custodian will continue to maintain the Participant's Stock Account for the
Participant until the earlier of such time as the Participant directs the sale
of all Stock in the Account, withdraws, or transfers all Stock in the Account,
or one year after the Participant ceases to be employed by the Company and its
Subsidiaries. If a Participant's termination of enrollment results from his or
her death, all amounts payable will be paid to his or her estate.

         8.       GENERAL.

              (a) Costs. Costs and expenses incurred in the administration of
the Plan and maintenance of Accounts will be paid by the Company, to the extent
provided in this Section 8(a). Any brokerage fees and commissions for the
purchase of Stock under the Plan (including Stock purchased upon reinvestment of
dividends and distributions) will be paid by the Company, but any brokerage fees
and commissions for the sale of Stock under the Plan by a Participant will be
borne by such Participant. The rate at which such fees and commissions will be
charged to Participants will be determined by the Custodian or any broker-dealer
used by the Custodian (including an affiliate of the Custodian), and
communicated from time to time to Participants. In addition, the Custodian may
impose or pass through a reasonable fee for the withdrawal of Stock in the form
of stock certificates (as permitted under Section 6(d)), and reasonable fees for
other services unrelated to the purchase of Stock under the Plan, to the extent
approved in writing by the Company and communicated to Participants.

              (b) Statements to Participants. The Participant's statement will
reflect payroll contributions, purchases, sales, and withdrawals and transfers
of shares of Stock and other Plan transactions by appropriate adjustments to the
Participant's Accounts. The Custodian will, not less frequently than quarterly,
provide or cause to be provided a written statement to the Participant showing
the transactions in his or her Stock Account and the date thereof, the number of
shares of Stock credited or sold, the aggregate purchase price paid or sales
price received, the purchase or sales price per share, the brokerage fees and
commissions paid (if any), the total shares held for the Participant's Stock
Account (computed to at least three decimal places), and such other information
as agreed to by the Custodian and the Company.

              (c) Compliance with Section 423. It is the intent of the Company
that this Plan comply in all respects with applicable requirements of Section
423 of the Code and regulations thereunder. Accordingly, if any provision of
this Plan does not comply with such requirements, such provision will be
construed or deemed amended to the extent necessary to conform to such
requirements.

         9.       GENERAL PROVISIONS.

              (a) Compliance With Legal and Other Requirements. The Plan, the
granting and exercising of Purchase Rights hereunder, and the other obligations
of the Company and the Custodian under the Plan will be subject to all
applicable federal and state laws, rules, and regulations, and to such approvals
by any regulatory or governmental agency as may be required. The Company may, in
its discretion, postpone the issuance or delivery of Stock upon exercise of
Purchase Rights until completion of such registration or qualification of such
Stock or other required action under any federal or state law, rule, or
regulation, or the laws of any country in which employees of the Company and a
Subsidiary who are nonresident aliens and who are eligible to participate
reside, or other required action with respect to any automated quotation system
or stock exchange upon which the Stock or other Company securities are
designated or listed, or compliance with any other contractual obligation of the
Company, as the Company may consider appropriate. In addition, the Company may
require any Participant to make such representations and furnish such
information as it may consider appropriate in connection with the issuance or
delivery of Stock in compliance with applicable laws, rules, and regulations,
designation or listing requirements, or other contractual obligations.

              (b) Limits on Encumbering Rights. No right or interest of a
Participant under the Plan, including any Purchase Right, may be pledged,
encumbered, or hypothecated to or in favor of any party, subject to any lien,
obligation, or liability of such Participant, or otherwise assigned,
transferred, or disposed of except pursuant to the laws of descent or
distribution, and any right of a Participant under the Plan will be exercisable
during the Participant's lifetime only by the Participant.

              (c) No Right to Continued Employment. Neither the Plan nor any
action taken hereunder, including the grant of a Purchase Right, will be
construed as giving any employee the right to be retained in the employ of the
Company or any of its Subsidiaries, nor will it interfere in any way with the
right of the Company or any of its Subsidiaries to terminate any employee's
employment at any time.

              (d) Taxes. The Company or any Subsidiary is authorized to withhold
from any payment to be made to a Participant, including any payroll and other
payments not related to the Plan, amounts of withholding and other taxes due in
connection with any transaction under the Plan, and a Participant's enrollment
in the Plan will be deemed to constitute his or her consent to such withholding.
In addition, Participants may be required to advise the Company of sales and
other dispositions of Stock acquired under the plan in order to permit the
Company to comply with tax laws and to claim any tax deductions to which the
Company may be entitled with respect to the Plan. This provision and other Plan
provisions do not set forth an explanation of the tax consequences to
Participants under the Plan. A brief summary of the tax consequences will be
included in disclosure documents to be separately furnished to Participants.

              (e) Changes to the Plan. The Board may amend, alter, suspend,
discontinue, or terminate the Plan without the consent of shareholders or
Participants, except that any such action will be subject to the approval of the
Company's shareholders within one year after such Board action if such
shareholder approval is required by any federal or state law or regulation or
the rules of any automated quotation system or stock exchange on which the Stock
may then be quoted or listed, or if such shareholder approval is necessary in
order for the Plan to continue to meet the requirements of Section 423 of the
Code, and the Board may otherwise, in its discretion, determine to submit other
such actions to shareholders for approval. However, without the consent of an
affected Participant, no amendment, alteration, suspension, discontinuation, or
termination of the Plan may materially and adversely affect the rights of such
Participant with respect to outstanding Purchase Rights relating to any Offering
Period that has been completed prior to such Board action. The foregoing
notwithstanding, upon termination of the Plan the Board may (i) elect to
terminate all outstanding Purchase Rights at such time as the Board may
designate, and all amounts contributed to the Plan which remain in a
Participant's Cash Account will be returned to the Participant (without
interest) as promptly as practicable, or (ii) shorten the Offering Period to
such period determined by the Board and use amounts credited to a Participant
Cash Account to purchase Stock.

              (f) No Rights to Participate; No Shareholder Rights. No
Participant or employee will have any claim to participate in the Plan with
respect to Offering Periods that have not commenced, and the Company will have
no obligation to continue the Plan. No Purchase Right will confer on any
Participant any of the rights of a shareholder of the Company unless and until
Stock is duly issued or transferred and delivered to the Participant (or
credited to the Participant's Stock Account).

              (g) Fractional Shares. Unless otherwise determined by the Board,
purchases of Stock under the Plan executed by the Custodian may result in the
crediting of fractional shares of Stock to the Participant's Stock Account. Such
fractional shares will be computed to at least three decimal places. Fractional
shares will not, however, be issued by the Company, and certificates
representing fractional shares will not be delivered to Participants under any
circumstances.

              (h) Plan Year. The Plan will operate on a plan year that begins on
January 1 and ends December 31 in each year.

              (i) Governing Law. The validity, construction, and effect of the
Plan and any rules and regulations relating to the Plan will be determined in
accordance with the laws of the State of Arizona, without giving effect to
principles of conflicts of laws, and applicable federal law.

              (j) Effective Date. The Plan will become effective on the IPO
Date, subject to the Plan being approved by shareholders of the Company, at a
meeting by a vote sufficient to meet the requirements of Section 423(b)(2) of
the Code. If the Plan is not approved in accordance with Section 423(b)(2) of
the Code, each Participant's Purchase Right shall be void and amounts credited
to the Participant's Cash Account shall be promptly returned to the Participant.<PAGE>

                                                                    Exhibit 10.1

                              PROGRAMMING AGREEMENT

         THIS AGREEMENT is made as of April 1, 1999 by and between ADVANCE
STORES COMPANY, INCORPORATED, a Virginia corporation ("ADVANCE"), 5673 Airport
Road, Roanoke, Virginia 24012, and RETAIL MEDIA SYSTEMS, INC., a Delaware
corporation ("RMS"), 633 South Federal Highway, 4th Floor, Fort Lauderdale,
Florida 33301.

         WHEREAS, ADVANCE, along with its subsidiaries and affiliates, owns and
operates a chain of retail automotive aftermarket parts stores numbering in
excess of 1,500 locations across 37 states;

         WHEREAS, ADVANCE and RMS wish to install and operate a private
television network in these stores consisting of television monitors, satellite
and related equipment over which ADVANCE will air and play programming and
advertisements (collectively, the "Programming") uniquely tailored to ADVANCE's
business and customers;

         WHEREAS, ADVANCE wishes to retain RMS to produce and license the
Programming, to supply certain equipment and to provide certain related services
in conjunction with the Network (as that term is defined herein), all in
accordance with the terms and conditions set forth herein.

         NOW THEREFORE, in consideration of the mutual covenants set forth
herein and other good and valuable consideration, the receipt and adequacy of
which is hereby acknowledged, ADVANCE and RMS hereby agree as follows:

                               ARTICLE 1. GENERAL

         1.1 CONTRACTOR RELATIONSHIP. ADVANCE hereby retains RMS as an
independent contractor to supply certain equipment programming and services in
conjunction with the Network, all as further set forth herein. The relationship
between ADVANCE and RMS shall be solely as set forth herein. Neither party shall
be deemed the employee, agent, partner or joint venturer of the other, nor have,
or represent to have, any authority or capacity to make or alter any agreement
on behalf of the other, to legally bind the other, to credit or receive money
due on behalf of the other or to do any other thing on behalf of the other.
Neither ADVANCE nor RMS will have or attempt to exercise any control or
direction over the methods used by the other to perform its work, duties and
obligations under this Agreement except as set forth herein. The respective
employees, agents and representatives of each of ADVANCE and RMS shall remain
their own employees, agents or representatives, and shall not be entitled to
employment benefits of any kind from the other. ADVANCE and RMS each assume full
responsibility for their own compliance with any and all applicable laws,
ordinances, rules and regulations.

         1.2 TERM. The term of this Agreement shall be two years commencing
April 1, 1999, and ending March 31, 2001, unless otherwise earlier terminated as
set forth herein. This Agreement may be renewed by Advance at its option for
additional one year periods by providing written notice of such extension to RMS
no later than six months prior to the expiration of the initial term or any
renewal term.

<PAGE>

                           ARTICLE 2. NETWORK OVERVIEW

       2.1 THE NETWORK. ADVANCE and RMS intend to establish and operate a
private television network within the stores comprising the Advance Auto Parts
retail chain (the "Network"). The Network will be capable of broadcasting,
airing, and playing two channels of programming:

                  2.1.1 "SALES FLOOR SHOW" produced by RMS for air and play in
all participating stores during business hours. Programming will be produced by
RMS and delivered to and stored upon Digital Video Servers at the satellite hub
as hereinafter described. The Digital Video Servers will provide a continuous
programming feed to ADVANCE's satellite hub for satellite encoding, distribution
to and air and play in the stores.

                  2.1.2 "CORPORATE COMMUNICATIONS PROGRAMMING" for air and play
in all participating stores before and after business hours and, in limited
time-certain aspects, during business hours. Programming will be produced by
ADVANCE and, in certain instances RMS, either fed live to the satellite hub or
delivered to and stored upon Digital Video Servers, Beta tape or other storage
media at the satellite hub. ADVANCE will select and provide the feed to the
satellite hub for satellite encoding, distribution to and air and play in the
stores.

         2.2 NETWORK EQUIPMENT. The Network Equipment will consist of the
following:

                  2.2.1 "STORE EQUIPMENT" to be owned, installed, maintained and
operated by ADVANCE in each participating retail store and connected to
ADVANCE's satellite distribution network. ADVANCE and RMS will agree upon
standard equipment and installation configurations for each of ADVANCE's
standard store sizes and formats. These configurations are intended to fit the
elements of decor within the stores and to provide an appropriate video and
audio presence within the stores. As a guideline, these configurations for each
store will include a minimum of two 20" television monitors, remote speakers,
satellite receiving components and such other equipment as ADVANCE and RMS deem
desirable ("Store Equipment").

                  2.2.2 "SATELLITE EQUIPMENT" to be owned, installed, maintained
and operated by ADVANCE in ADVANCE's corporate satellite hub in Roanoke,
Virginia to permit the continuous broadcast, air and play of the Programming to
all participating stores ("Satellite Equipment"). Initially, satellite
broadcasts will be via a single channel to all stores with the ability to add
additional channels. ADVANCE and RMS will agree upon standard equipment and
installation configurations for the initial single channel and any additional
channels desired by ADVANCE.

                  2.2.3 "DVS HUB EQUIPMENT" to be owned, installed, maintained
and operated by RMS in ADVANCE's corporate satellite hub in Roanoke, Virginia
("DVS Hub Equipment"). ADVANCE and RMS will agree upon standard DVS
configurations for the initial single channel and any additional channels
desired by ADVANCE. The initial single channel configuration will include a
minimum of two Digital Video Servers (one primary, one backup) upon which RMS
will store and deliver the Programming and which will provide the Sales Floor
Show feed for encoding and broadcast to all participating stores via ADVANCE's
satellite distribution network.

         2.3 INSTALLATION. ADVANCE and RMS have established an Installation
Schedule for the installation of the Store Equipment, the Satellite Equipment
and the DVS Hub Equipment, which Schedule is attached hereto.

                           ARTICLE 3. SALES FLOOR SHOW

         3.1 NETWORK LICENSE. For the term of this Agreement, ADVANCE hereby
grants to RMS an exclusive license to produce and supply all of the Sales Floor
Shows for broadcast, air and play on the Network in all ADVANCE retail stores,
whether now existing or hereafter created. ADVANCE will cause its participating
retail stores to air and play the Sales Floor Show on the Network continuously
during all business hours that each participating retail store is open. This
license will be exclusive and ADVANCE will not cause or permit any other
programming, broadcast, video, tape, cassette, or other video or audio medium to
be aired or played in the stores during business hours, with the following
exceptions: ordinary testing and demonstration of automotive sound

                                      -2-
<PAGE>

equipment sold in the stores; informational or training audio or video materials
relating to a specific product or service; and managerial audio or video
materials relating to store management and operations; so long as in each
instance, the video or audio of any of these activities does not interfere,
supersede or overshadow the video or audio of the Sales Floor Show on the
Network.

         3.2 SALES FLOOR SHOW. The Sales Floor Show for the Network will
initially be comprised of a two-hour video program uniquely tailored to
ADVANCE's business and customers (the "Show"), made up of thirty minute wheels,
with seventeen - twenty minutes comprised of automotive, sports and
entertainment elements ("Elements" to be provided by RMS) and the remaining ten
- thirteen minutes comprised of advertising ("Ads" to be provided by ADVANCE).
Two hours of new programming materials, including both Elements and Ads, will be
produced by RMS once every four weeks, of which approximately thirty minutes
will be inserted and interwoven into the Show by RMS once each week (each week,
a "Cycle"), all in accordance with the Production Schedule described in Article
4 hereof. All Elements shall be approved by ADVANCE in writing prior to being
included in the Show.

         3.3 CONTENT STANDARDS. The content of the Show will consist of Elements
and Ads uniquely tailored to ADVANCE's retail auto parts business and customers.
As a guideline, it is intended that the Show will be of a high quality suitable
for network television, with content suitable for viewing and display in a
retail environment and with a suitable mixture of Elements of interest to
ADVANCE's auto parts customers. ADVANCE or RMS may reject Elements or Ads within
the Show which ADVANCE or RMS reasonably deem to be objectionable for viewing or
display in a retail environment and may refuse to air and play such
objectionable Element or Ad until replaced. RMS will provide replacement
Elements, which may be existing or previously aired Elements, and ADVANCE will
provide replacement Ads, which may be existing or previously aired Ads, as soon
as possible after notice from ADVANCE or RMS of any objectionable Element or Ad.
ADVANCE will distribute the replacement Elements or Ads via satellite
distribution to minimize the impact thereof.

         3.4 OWNERSHIP. The Elements and all rights, titles and interests
therein will be owned by, and will be the sole and exclusive property of, RMS.
The Ads, and any other materials provided by ADVANCE, will be owned by and will
be the sole and exclusive property of, ADVANCE. The compilation and arrangement
of Elements and Ads comprising the Show will be the sole and exclusive property
of ADVANCE. ADVANCE will not have, nor will it assert, any right, title or
interest in the Elements. ADVANCE is hereby granted a limited, non-exclusive
license by RMS to broadcast, air and play the Show over the Network in
accordance with the terms of this Agreement. RMS will not have, nor will it
assert, any right, title or interest in the Ads, any other materials provided by
ADVANCE and the compilation and arrangement of Elements and Ads comprising the
Show. RMS agrees it will not copy or use or permit the copying or use by any
unauthorized persons of the Ads, any other materials provided by ADVANCE, and
the compilation and arrangement of Elements and Ads comprising the Show. ADVANCE
agrees it will not copy or permit the copying by any unauthorized persons of the
Elements.

         3.5 LICENSES. The Show may include materials owned or licensed by other
persons for which RMS (if produced or provided by RMS) or ADVANCE (if produced
or provided by ADVANCE or an advertiser) has or will obtain the appropriate
licenses for and on behalf of RMS and ADVANCE. Any and all fees, costs and
expenses as a result of, or in connection with, any licensed materials will be
the sole responsibility and obligation of RMS (if produced and/or provided by
RMS) or ADVANCE (if produced and/or provided by ADVANCE or an advertiser).

                              ARTICLE 4. PRODUCTION

         4.1 PRODUCER SERVICES. During the term of this Agreement, RMS will be
the exclusive producer and supplier of, and will produce and/or supply, all
Elements in the Sales Floor Shows for broadcast, air and play on the Network.
ADVANCE will produce and supply, or cause to be produced or supplied, all Ads in
the Sales Floor Shows for broadcast, air and play on the Network.

         4.2 MIX. Each Show will be comprised of sixty-eight (68) to eighty (80)
minutes of fresh Elements to be provided by RMS, with the remainder of the Show
comprised of Ads provided by ADVANCE. Elements are

                                      -3-
<PAGE>

expected to range in length from ten seconds to three minutes. Ads are expected
to range in length from ten to thirty seconds and to repeat approximately once
every half hour. All of the Elements and the Ads for each Show will be
consolidated and encoded by RMS once every four weeks. Of these Elements and
Ads, approximately thirty minutes of fresh materials will be inserted and
interwoven into the Show by RMS once each week, all in accordance with the Show
Schedule. Any requests by ADVANCE for Elements, Ads or insertions in excess of
these ranges will constitute additional services which will be quoted as and
when requested.

         4.3 CONTENT. The content of the Elements will consist of automotive,
sports and entertainment Elements uniquely tailored to ADVANCE's retail auto
parts business and customers. Content and format of Elements will be determined
by RMS, subject to the prior written approval of ADVANCE. Content and format of
Ads will be determined by ADVANCE, with the reasonable input and assistance of
RMS.

         4.4 PRODUCTION AND DELIVERY.

                  4.4.1 Advance and RMS have established a Show Schedule, which
Schedule is attached hereto, for the production, broadcast, air and play of the
Show on the Network. Each delivery date of a Show shall be referred to herein as
a Show Delivery Date.

                  4.4.2 RMS will cause the Elements for each Show to be ordered,
created, produced, licensed, purchased and delivered to the RMS production
facility designated in writing from time to time, on or before the date two
weeks prior to such Show's applicable Show Delivery Date (each, an "Element
Delivery Date"). RMS will be responsible for any and all services, costs and
expenses incurred in connection therewith, except as otherwise set forth herein.

                  4.4.3 ADVANCE will cause the Ads for each Show to be ordered,
created, produced, licensed, purchased and delivered to the RMS production
facility designated in writing from time to time, on or before the date four
weeks prior to such Show's applicable Show Delivery Date (each, an "Ad Delivery
Date"). ADVANCE will be responsible for any and all services, costs and expenses
incurred in connection therewith, except as otherwise set forth herein.

                  4.4.4 The Elements and the Ads will be formatted and delivered
on such media as RMS may determine from time to time, including VHS, one-inch or
Beta tape, digital compact disc or other. All shipping or delivery charges
incurred will be the responsibility of, and be borne by, RMS (with respect to
Elements) and ADVANCE (with respect to Ads), except as otherwise set forth
herein.

                  4.4.5 Any and all risk of loss to the Elements, whether caused
by casualty, theft, damage or otherwise, will be borne by RMS. Any and all risk
of loss to the Ads, whether caused by casualty, theft, damage, or otherwise,
will be borne by ADVANCE until the delivery of the Ads to RMS, after which time
such risk of loss shall be borne by RMS.

                  4.4.6 RMS will cause the Elements and the Ads for each Show to
be sweetened, encoded and delivered to the DVS Hub Equipment, on or before such
Show's applicable Show Delivery Date. RMS will be responsible for any and all
services, costs and expenses incurred in connection therewith, except as
otherwise set forth herein. ADVANCE will provide a T-1 Line at its corporate
satellite hub for electronic delivery of the Elements and the Ads by RMS to the
DVS Hub Equipment.

                  4.4.7 RMS will cause the Elements and the Ads for each Show to
be scripted, scheduled, controlled, played and monitored from the DVS Hub
Equipment for satellite encoding, broadcast, air and play in the stores in
accordance with such Show's applicable Air Dates as set forth in the Show
Schedule. RMS will be responsible for any and all services, costs and expenses
incurred in connection therewith, except as otherwise set forth herein.

                                      -4-
<PAGE>

                        ARTICLE 5. FEES AND COMPENSATION

         5.1 BASELINE SERVICES. Baseline services include all of the services
required to deliver the Show as set forth in Articles 3 and 4 hereof and will be
priced and invoiced to ADVANCE at the price of [*] per Show, payable in full
twenty (20) days after each Show Delivery Date. Such prices will be
all-inclusive of any and all costs, expenses, materials, licenses, royalties,
fees or charges in connection with the baseline services required hereunder. If
the term of this Agreement is extended, the price will be increased on each
April 1 by an amount equal to 2% of the then current price.

         5.2 ADDITIONAL SERVICES. ADVANCE may request of RMS from time to time
additional services not included in the baseline services. These additional
services may include the following services:

                  5.2.1 "SALES SERVICES" to include solicitation of Ad sales
outside the scope of baseline services.

                  5.2.2 "MARKETING SERVICES" to include research, preparation,
evaluation, recommendation and implementation services relating to marketing
plans, materials, research, and similar matters outside the scope of baseline
services.

---------------------
[*] Confidential treatment has been requested with respect to certain
information contained in this document. Confidential portions have been
omitted from the public filing and have been filed separately with the
Securities and Exchange Commission.

                                      -5-
<PAGE>

                  5.2.3 "CONSULTING SERVICES" to include consultation, analysis,
evaluation and recommendation services relating to programming sales, marketing,
technology, equipment, satellite, installation and similar matters outside the
scope of baseline services.

                  5.2.4 "PURCHASING SERVICES" to include research, analysis,
evaluation, purchase, lease, finance, license or similar services or procurement
relating to programming, sales, marketing, technology, equipment, satellite,
installation and similar matters outside the scope of baseline services.

                  5.2.5 "OPERATIONS SERVICES" to include consultation,
administration, troubleshooting, maintenance, help, production, sweetening,
encoding, distribution, scripting, controlling and similar services relating to
programming, operations, Elements, Ads and similar matters outside the scope of
baseline services.

RMS will use reasonable efforts to provide and to quote such additional services
as and when requested by ADVANCE. RMS will be paid its standard rates as set
forth on its Rate Schedule, which is attached hereto, plus reimbursable
out-of-pocket expenses for additional services, licensing and procurement,
unless otherwise agreed in writing between ADVANCE and RMS. All amounts for
additional services will be due and payable within 30 days after invoicing
(which shall occur after the services are provided by RMS), unless otherwise
agreed in writing between ADVANCE and RMS.

                           ARTICLE 6. INDEMNIFICATION

         6.1 INDEMNIFICATION. ADVANCE and RMS will each indemnify, defend and
save harmless the other of and from any and all fines, suits, claims, royalties,
license fees, infringement damages, demands, taxes, penalties, losses and
actions (including reasonable attorney's fees, costs of investigation and travel
and living expenses) arising from a breach by ADVANCE or RMS, as the case may
be, of any provision of this Agreement.

                        ARTICLE 7. DEFAULTS AND REMEDIES

         7.1 DEFAULTS. The occurrence of any one or more of the following shall
constitute a "Default" hereunder:

                  7.1.1 Failure of RMS or ADVANCE to pay any amount required
hereunder within twenty (20) days after receipt of written notice that such
payment has not been received when due; or

                  7.1.2 Failure of RMS or ADVANCE to perform any other covenant,
condition, agreement or provision contained herein within thirty (30) days after
receipt by ADVANCE or RMS, as the case may be, of written notice of such failure
or, in the event such failure cannot reasonably be cured within such thirty (30)
days, failure to diligently and reasonably pursue the cure thereof within such
thirty (30) day period; or

                  7.1.3 Commencement of bankruptcy, insolvency, assignment for
the benefit of creditors or receivership proceedings against ADVANCE or RMS and
in the case of any involuntary proceeding, which is not dismissed within 60
days.

         7.2 REMEDIES. Upon the occurrence and continuance of a Default and
subject to the limitations and waivers otherwise set forth herein, the party not
in Default may, at its option and without any obligation to do so and in
addition to any other remedies otherwise set forth in this Agreement, elect any
one or more of the following remedies:

                  7.2.1 With respect to material non-monetary Defaults or any
monetary Default pursuant to Section 7.1.1, terminate and cancel this Agreement;
or

                  7.2.2 With respect to material non-monetary Defaults or any
monetary Default pursuant to Section 7.1.1, withhold performance of any
obligation under this Agreement until such time as such Default is cured; or

                  7.2.3 Cure such Default and recover the reasonable costs
thereof, together with interest thereon at the lesser of 18% or the maximum
legal rate permitted by applicable law, and attorneys' fees, from the party in
Default; or

                                      -6-
<PAGE>

                  7.2.4 Seek injunctive relief to enjoin any act of a party in
violation hereof, or

                  7.2.5 Seek specific performance of any covenant or obligation
of a party hereunder; or

                  7.2.6 Pursue any other remedy now or hereafter available under
the laws or judicial decisions of the Commonwealth of Virginia.

No action or omission by ADVANCE or RMS hereunder shall be construed as an
election by ADVANCE or RMS to terminate this Agreement unless written notice of
such election has been delivered in accordance with Article 8 hereof.

         7.3 INTEREST. Any payments due hereunder overdue for more than ten (10)
days shall bear interest at the lesser of eighteen percent (18%) or the maximum
legal rate permitted by applicable law from the due date thereof until paid in
full.

         7.4 RIGHTS CUMULATIVE. Each and all of the rights and remedies given by
this Agreement or by law or equity are cumulative, and the exercise of any such
right or remedy shall not impair any party's night to exercise any other right
or remedy available under this Agreement or by law or equity.

         7.5 NO WAIVER. No delay or omission of the right to exercise any right
or power shall impair any such right or power, or shall be construed as a waiver
of any breach or default or as acquiescence thereto. One or more waivers of any
covenant, term or condition of this Agreement shall not be construed as a waiver
of a continuing or subsequent breach of the same covenant, provision or
condition. The consent or approval to or of any act of a nature requiring
consent or approval shall not be deemed to waive or render unnecessary consent
to or approval of any subsequent similar act. Payment or receipt of a lesser
amount than that due hereunder shall not be deemed to be other than on account
of the earliest amount due hereunder.

         7.6 ATTORNEYS' FEES. In the event of any controversy arising under or
relating to the interpretation or implementation of this Agreement or any breach
thereof, the prevailing party shall be entitled to payment for all costs and
attorneys' fees (both trial and appellate) incurred in connection therewith. The
terms of this Section shall survive any termination of this Agreement.

                            ARTICLE 8. MISCELLANEOUS

         8.1 PROPRIETARY INFORMATION. In recognition of the proprietary
interests of each of ADVANCE and RMS in their respective business operations,
ADVANCE and RMS each acknowledge the confidential nature of their relationship
and any information or data relating to the business operations, systems,
components, customers, prices, methods, plans, programs, results or other
know-how of the other (collectively, "Trade Secrets") and each agrees to
preserve the confidential nature of these relationships (1) by using and
retaining the Trade Secrets of the other in trust and confidence, only for their
own internal use in connection with the performance of this Agreement and not in
any way in competition with the other, (2) by not copying (except for internal
use), altering, disassembling, or otherwise changing, in any manner whatsoever,
the Trade Secrets of the other, (3) by not disclosing any Trade Secrets of the
other to, or permitting the use of any Trade Secrets of the other by, any
unauthorized persons, and (4) upon termination of this Agreement, by returning
any and all Trade Secrets and copies thereof to the proprietary owner thereof,
except as otherwise set forth herein. The terms of this Section shall survive
any termination of this Agreement. In recognition that a breach hereof may cause
irreparable and unascertainable damage to a party, either party shall be
entitled to injunctive relief (and posting of any bond, surety, or security in
connection therewith is hereby waived by all parties) to enjoin any violation or
threatened violation of the terms hereof in addition to any other remedy or
right now or hereafter available to a party under this Agreement or any law or
judicial decision of the Commonwealth of Virginia.

                                      -7-
<PAGE>

         8.2 TESTING; ACCESS. RMS is hereby granted access at all reasonable
times to all participating retail stores to install, maintain, repair and remove
any equipment and to conduct such tests and surveys as RMS deems necessary or
desirable; provided, RMS shall not unreasonably interfere with the business of
the participating retail store. ADVANCE will, as ADVANCE and RMS may mutually
agree from time to time, provide to RMS, to the extent reasonably available,
inventory and product movement information for both advertising and
non-advertising products, for both participating and non-participating stores on
a per store basis, and for such time periods as ADVANCE and RMS may mutually
agree.

         8.3 TRANSFER RESTRICTIONS. Neither this Agreement nor any interest
herein may be transferred or assigned by either party without the prior written
consent of the other, which consent may not be unreasonably withheld, except
that this Agreement may be transferred or assigned by either party without the
consent of the other to a successor corporation as a result of a merger or sale
of assets. Any transfer or assignment without the required consent shall
constitute a breach hereof and convey no rights to or interest in this
Agreement. In the event either party does not consent to any transfer for which
consent is required, this Agreement shall automatically terminate.

         8.4 NOTICES. All notices, certificates or other communications
hereunder shall be deemed given on the date received. The parities may, by
notice given hereunder, designate any further or different addresses to which
subsequent notices, certificates or other communications shall be sent.

         8.5 INTERPRETATION. The captions or headings in this Agreement are for
convenience only and in no way limit the scope or intent of any provision of
this Agreement. The words "hereof", "hereby", "hereto", "herein", "hereunder"
and the like refer to this Agreement in its entirety. The words "person" and
"persons" shall include any individual, association, joint venture, partnership,
corporation, joint stock company, trust, unincorporated organization, or
government or any agency or political subdivision thereof. The language used
herein shall be deemed to be the language chosen by the parties to express their
mutual intent and no rule of strict construction shall be applied against any
party.

         8.6 ENTIRE AGREEMENT. This Agreement, together with any other
agreements entered into contemporaneously herewith, constitutes and represents
the entire agreement between the parties hereto and supersedes any prior
understandings or agreements, written or verbal, between the parties hereto
respecting the subject matter herein. This Agreement may be amended,
supplemented, modified or discharged only upon an agreement in writing executed
by all of the parties hereto. This Agreement shall inure to the benefit of and
shall be binding upon the parties hereto and their respective successors and
permitted assigns. In the event any provision of this Agreement shall be held
invalid or unenforceable by any court of competent jurisdiction, such holding
shall not invalidate or render unenforceable any other provision hereof.

         8.7 APPLICABLE LAW. This Agreement shall be governed by and construed
in accordance with the laws of the Commonwealth of Virginia, United States of
America, and, venue and jurisdiction shall lie only in the state and federal
courts located in the City or County of Roanoke, Virginia. Each of ADVANCE and
RMS hereby submits to such jurisdiction and venue and waives any defense of
inconvenient forum in relation hereto.

         8.8 EXCLUSIVITY IN CATEGORY. RMS will not own, establish, program or
operate a private television network similar to the Network in any automotive
aftermarket parts retail store. This category is exclusive to retail stores
dedicated to the sale of automotive aftermarket parts and does not include
department stores, drug stores, convenience stores, grocery stores, discount
stores, gas stations, automotive service stores, tire stores, oil change
outlets, car dealerships or other store or service outlets in which automotive
aftermarket parts constitute only a portion of products or services available in
such stores.

         IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed as of the day and year first above written.

RETAIL MEDIA SYSTEMS, INC.                ADVANCE STORES COMPANY, INCORPORATED

                                      -8-
<PAGE>

By: /s/ Jason M. Kates                      By: /s/ Chad Tilley
  -----------------------                     ------------------------------
    Jason M. Kates, President                  Chad Tilley, General Manager

                                      -9-

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