Document:

EX-10.34

 Exhibit 10.34 
 February 16, 2011 
 Mr. Scott D. Helmstedter 

355 N. Maple Unit 233 
 Burbank, CA 91505

 Dear Scott, 
 This letter will
confirm our offer for the position of Chief Creative Officer for SeaWorld Parks & Entertainment (“SEA”) reporting to the President. Included with this letter is a brief but not necessarily all-inclusive outline of your
compensation package. As plan sponsor, SeaWorld reserves the right to amend or terminate any of the benefits outlined below. This document is intended as a summary of benefits and is not intended as a complete reference guide or substitute for
official plan documents or summary plan descriptions, which in all cases govern. 
 Base Compensation 

 

			
	Effective date:	  	4/1/11
		
	Base annual salary:	  	$275,000
		
	Monthly salary:	  	$22,917

 Bonus 
 The SEA bonus plan is formula driven and incorporates key components tied to company performance and park performance. Because the bonus plan is formula driven, there is potential to increase the pool and
conversely, if the company does not achieve the budgeted target, your payout potential lessens accordingly. 
 If SEA achieves the budgeted
profit contribution, your bonus pool will be calculated on a pro-rata basis and funded at 75% of your base salary. For the 2011 plan year (January 1 - December 31), the bonus specific plan details regarding targets and formulation calculations
will be formally announced in the very near future. 
 Equity Participation 

The details of the SEA Equity plan will be announced shortly. Your equity distribution is 3% of the total pool with an initial estimated dollar value of
$2,250,000. 
 Relocation 

SEA offers a comprehensive relocation program for the movement of household goods to your new location in Orlando. The relocation funds include a payback
provision of 100% in the first year and 50% in the second year should you resign from SEA employment during this timeframe. A summary of the relocation program is attached (Attachment A). A more comprehensive document will be provided upon
acceptance of the offer. 
 Vacation 
 The SEA vacation schedule entitles you up to one week (5 days) of vacation upon employment. However, based on previous discussions you will be given two weeks upon your date of hire. Our vacation plan is
based upon years of service, as per below: 
 1 year     = Two weeks 
 5 years   = Three weeks 
 10 years = Four weeks 

15 years = Five weeks 
 20 years = Six weeks

 401K 
 SEA offers a
401k plan with a variety of investment options. Currently our match rate is 100% on the first 1% of your salary deferral and 50% on each percent thereafter, up to a total maximum of 6%. You will be eligible for participation in the plan after 30
days of employment. After two years of employment you will be 100% vested in the employer match. 

 Holidays 
 The 2011 corporate holiday schedule is listed below. 
  

					
	HOLIDAYS-2011	  	DAY	  	DATE
	 New Year’s Day
	  	Monday	  	Jan. 3
	 Memorial Day
	  	Monday	  	May 30
	 Independence Day
	  	Monday	  	July 4
	 Labor Day
	  	Monday	  	Sept. 5
	 Thanksgiving
	  	Thursday	  	Nov. 24
	 Day after Thanksgiving
	  	Friday	  	Nov. 25
	 Christmas Holidays
	  	Monday	  	Dec. 26
	  	Tuesday	  	Dec. 27
	 New Year’s Eve
	  	Friday	  	Dec. 30

 4 Floating Days which can be used at the employees’ personal discretion. Floating days must be requested and
approved in advance. In total, you will have 13 annual paid holidays. 
 SEA Employee Complimentary Park Passes 

Annually, you will receive 12 complimentary park passes. Each pass is good for a single visit; passes can be used at any of our SEA parks with the
exception of Discovery Cove. 
 In addition, as a corporate employee you will receive a Corporate Executive Card which will allow you and an
unlimited number of guests to complimentary enter any of SEA’s parks, excluding Discovery Cove. Please note you must be present and accompany your guests to use this card. You will also receive complimentary parking and a 30% discount on park
food and merchandise. 
 Health Insurance 
 You and your eligible dependents will be eligible to participate in the company’s Health & Welfare plans effective the first of the month following your date of hire. We offer the choice of
two types of medical plans which include an HMO plan and a Preferred Provider Option (PPO) plan, all administered by AETNA. All medical plans include a prescription drug benefit. The HMO and PPO plans require an employee contribution through a
payroll deduction. We also offer a Dental plan with options ($1000/$3000 Annual maximum) and a vision plan. 
 The current (2011) monthly
contribution schedule is as follows: 
  

																	
	 	  	HMO	 	  	PPO	 	  	Dental	 	  	Vision	 
	 Employee
	  	$	60	  	  	$	162	  	  	$	12	  	  	$	2.62	  
	 Emp + Sp
	  	$	125	  	  	$	340	  	  	$	25	  	  	$	5.24	  
	 Emp + Child
	  	$	110	  	  	$	292	  	  	$	22	  	  	$	5.61	  
	 Family
	  	$	175	  	  	$	470	  	  	$	35	  	  	$	8.96	  

  
 2 

 Life Insurance 
 You will receive two times your annual salary in company paid term life insurance as well as $10,000 Company paid life insurance for your spouse and $5,000 for each eligible child, if applicable. Our
benefit plan also includes the option to purchase supplemental life insurance for yourself (up to 3x your annual salary) as well as supplemental life insurance for your eligible dependents. 
 Sick Pay 
 Upon your first day of employment you will be eligible for sick pay,
payable at 100% of your base salary, according to the Company’s sick pay policy. 
 Disability Benefits 

The company provides up to 26 weeks of short term disability (STD) coverage annually, should you become disabled. You will receive 60% of your base pay.

 In addition, you may elect to participate in the Long Term Disability (LTD) plan. The plan pays up to 60% of your monthly salary should you
become disabled. If you elect to participate, the company will pay 20% of the cost of the premium and you will pay 80% of the cost through a payroll deduction. Premium costs are based your annual salary amount. 

In Motion Entertainment Ownership 

As discussed, SEA has a policy addressing conflicts of interests. Your ownership/equity interest in In Motion Entertainment (“In Motion”), one
of our vendors, raises such a conflict of interest. Your conflict of interest is especially sensitive because you will be in a position to let work to In Motion and will be directly responsible for the employees within SEA who hire In Motion on
behalf of SEA. You must act only with the best interest of SEA in mind and without any regard for the interests of In Motion. You will not share confidential or non-public information with In Motion. Failure to act solely in the interest of SEA can
result in discipline up to, and including, termination. In that regard, SEA will require the following: 
 During your employment, neither you
nor those reporting through you will be allowed to direct work to In Motion unless such work is competitively bid and reviewed by (Insert Norbert Dean title) and the General Counsel. In addition, such proposed work shall be approved by the Chief
Operating Officer for the brand for which the work is being performed. You must also ensure that any discussions about In Motion, between you and those who work through you, are not and cannot be construed as exerting pressure over employees to
favor or direct work to In Motion. 
 Prior to employment you must completely relinquish any control or voting rights (direct or indirect) you
have as a result of your ownership interest in In Motion. For purposes hereof, “completely relinquish” shall include, but not be limited to, any of your family members, any other entity over which you have any control and any person or
entity over which you have a power of direction. Neither you nor anyone on your behalf should have any direct or indirect ability to affect the operations of In Motion. 
 You acknowledge that your ownership/equity interest in In Motion may be characterized as an Affiliate Party Transaction or Related Party Transaction and may be subject to periodic diligence or inquiry by
our internal and external auditors. In such event, you agree to cooperate with and provide requested documentation to such auditors upon their request and to certify as to the accuracy of any information given to such auditors. Further, you
acknowledge that your interest in In Motion may require further disclosure in audits and public filings. 
 Nothing in this letter shall be
construed as a continuing obligation on behalf of SEA to engage In Motion on a going-forward basis. 
 This offer of employment is contingent
upon successfully completing and passing a reference check of your current/last employer and a background check (educational and criminal). You must also successfully pass a drug screen for controlled substances. On average, results for both the
drug test screen and background check can take approximately 5-7 business days. Please do not resign from your present employer until we have notified you that the review process has been completed. Once we receive word of satisfactory results, your
start date will be determined. 

 SEA uses a Dispute Resolution Program (“DRP”) for all employment-related disputes, the last step
of which is final and binding arbitration. The DRP will be a term and condition of your employment and your exclusive remedy for any employment claims you may have. By accepting employment with SEA you agree to submit all claims to the DRP.

 Thank you again for your consideration of employment with SeaWorld Parks & Entertainment. We look forward to having you join our
team! 
 Best Regards, 

	
	
	/s/ David L. Hammer
	David L. Hammer
	Chief Administrative Officer

 Attachment 

Accepted: 

					
			
	/s/ Scott D. Helmstedter	 	 	 	1-31-11
	Name	 		 	DateEX-10.35

 Exhibit 10.35 
 SeaWorld Parks & Entertainment, Inc. 
 9205 S. Park Center, Loop
#400 
 Orlando, FL 32819 
 September 1, 2010 
 David D’Alessandro 

DFD Enterprises LLC 
 283 Dartmouth Street

 Boston, Massachusetts 02116 
 Dear
David: 
 It is a pleasure to offer you the position of chairman of the board of directors of SeaWorld Parks & Entertainment, Inc. (the
“Company”). I am confident that you will find the information contained below to be consistent with your prior conversations with Peter Wallace and Joseph Baratta. 
 I am pleased to offer you the following: 
  

			
	 Title:
	  	Chairman of the board of directors of the Company (the “Board”).
		
	 Annual Retainer:
	  	The equivalent of $200,000 per year, payable to DFD Enterprises LLC on a basis no less frequently than in quarterly installments in arrears
		
	 Start Date:
	  	September 7, 2010
		
	 Bonus:
	  	You will not be eligible for a bonus.
		
	 Benefits:
	  	You will not be entitled to participate in the Company’s (or any of its affiliates’) employee benefit plans. You will participate in the Company’s standard
directors’ and officers’ insurance and indemnity policies.
		
	 Term:
	  	 At-Will
 You understand that
when you are hired and engaged by the Company, your services will be terminable “at will,” which means you may resign from your services with the Company for any reason upon delivery of at least 30 days advance written notice to the
Company, and that the Company may terminate your services at any time with or without cause at any time by written notice to you. Should such a separation occur, all income and grants not vested but identified in this offer letter or any of the
other documents that may be provided, will immediately cease as of the day of separation, except as otherwise provided by applicable law or plan document. As set forth herein, the at-will status of your services cannot be changed except in a written
document signed by you and the Chief Executive Officer of the Company.

			
	 Management Equity:
	  	 The terms of your equity award will be separately documented pursuant to our equity plan, but will be consistent with the following
terms:
  
 Overview. Indirect equity interests of the Company will be
granted to Company management (the “Management Pool”) through profits interest units (the “Incentive Units”) under a management equity program. You will be entitled to 7% of the Management Pool. The Management Pool
is structured so that the Incentive Units have an “intrinsic value” or “liquidation value” of zero, but offer the opportunity to share in any increased value in the Company.

 
 Incentive Units. Incentive Units are entitled to participate solely in a portion of
the profits and growth in value of the Company. They are not entitled to share in any portion of the current value or capital of the Company.
  

Vesting. The Incentive Units consist of three tranches:
  

•      One-third of the Incentive Units (the “Time-Vesting Incentive
Units”) will vest based solely on time conditions, with 25% of the Time-Vesting Incentive Units vesting as of your Start Date and the remaining 75% vesting in equal annual installments on each of the first four anniversaries of your Start
Date. Notwithstanding the foregoing, immediately prior to and following the occurrence of a change of control that occurs prior to your termination as Chairman of the Board, 100% of the unvested Time-Vesting Incentive Units shall become
vested.
  

•      One-third of the Incentive Units (the “2.25x Exit-Vesting
Incentive Units”) will vest based on a combination of time conditions and exit conditions.
  

•      First, 25% of the 2.25x Exit-Vesting Incentive Units will have
satisfied the time conditions as of your Start Date. The remaining 75% will satisfy the time conditions in equal annual installments on each of the first four anniversaries of your Start Date.

 

•      Second, the 2.25x Exit-Vesting Incentive Units that have satisfied the
time conditions will vest on the date, if any, when Blackstone Management Associates (Cayman) V L.P. and Blackstone LR Associates (Cayman) V Ltd. (together, the

			
		  	 “Sponsor”) have received, in respect of their indirect investment in the Company (the
“Common Units”), cash resulting in both (x) a 20% annual internal rate of return and (y) a 2.25x multiple on invested capital. Upon your departure as Chairman of the Board, all 2.25x Exit-Vesting Incentive Units which have satisfied
the time conditions, shall remain outstanding, subject to achievement of the aforementioned performance conditions.
  

•     One-third of the Incentive Units (the “2.75x Exit-Vesting Incentive
Units”) will vest based on a combination of time conditions and exit conditions.
  

•     First, 25% of the 2.75x Exit-Vesting incentive units will have satisfied the
time conditions as of your Start Date. The remaining 75% will satisfy the time conditions in equal annual installments on each of the first four anniversaries of your Start Date.

 
 •     Second,
the 2.75x Exit-Vesting Incentive Units that have satisfied the time conditions will vest on the date, if any, when the Sponsor have received, in respect of their Common Units, cash resulting in both (x) a 15% annual internal rate of return and (y) a
2.75x multiple on invested capital. Upon your departure as Chairman of the Board, all 2.75x Exit-Vesting Incentive Units which have satisfied the time conditions, shall remain outstanding, subject to achievement of the aforementioned performance
conditions.
  

•     Upon your departure as Chairman of the Board, you will retain all Incentive
Units that have satisfied the time-vesting conditions and will forfeit those which have not satisfied the time-vesting conditions.
  

•     Your equity award will otherwise be subject to the same terms and conditions
applicable to senior management.

 This offer is contingent upon your acceptance of the terms of the offer set forth herein by signing the attached
Acknowledgment. 
 If you accept engagement with the Company, federal law requires you to produce documents establishing your identity and work
authorization. The Company cannot legally hire you if you do not produce such verification. 
 If you agree with the terms and conditions set
forth in this offer letter, please indicate your acceptance by signing the Acknowledgment and Acceptance Letter and returning the original to me at: 
 9205 South Park Center 
 Loop #400 
 Orlando, FL 32819. 

 We look forward to having you become an integral part of our Company’s strategy in your new position
and believe you will find this new opportunity rewarding and a great way to make a difference for the Company. 
 Should you have any questions,
please do not hesitate to contact me at 407-226-5001. 
  

	
	Sincerely,
	
	/s/ James D. Atchison
	 James D. Atchison
 CEO,
SeaWorld Parks & Entertainment, Inc.

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