Document:

exv10w3

Exhibit 10.3

Charles L. Wallace

Vice President

Franchise Affairs

Division of

The Coca-Cola Company

January 27, 1989

Coca-Cola Bottling Co. Consolidated

Tallan Building, Suite 901

Chattanooga, Tennessee 37402

Attention: Reid M. Henson

Gentlemen:

To provide Coca-Cola Bottling Co. Consolidated (“Consolidated”)1 assurances of The
Coca-Cola Company’s good faith and reasonableness in exercising its rights under new bottler
contracts (together, the “Contracts”), to be executed simultaneously with and in reliance upon this
Agreement, and in recognition of the fact that Consolidated is executing the Contracts
simultaneously with, and in reliance upon, this Agreement, The Coca-Cola Company (the “Company”)
agrees that:

	1.	 	The Company will continue to exercise good faith and fair dealing in its relationship with
Consolidated under the Contracts. In this regard, the Company acknowledges that the exercise
of its rights under the Contracts will require consideration, as appropriate to each
particular situation, of such criteria as: (i) the performance of Consolidated as bottlers
relative to that of other comparable Coca-Cola bottlers who are parties to similar contracts;
(ii) the nature of the competition and the identity of and resources of the major competitors
within the respective Territories of Consolidated, as well as the competitive activity in
those Territories; (iii) the price trends of the Concentrate or Syrup sold by the Company to
Consolidated relative to other competitive factors and market conditions in the Territories,
including Consolidated’s prices to retailers for Beverages; (iv) such other criteria as shall
in the reasonable opinion of the Company be relevant and material to the exercise by the
Company of its rights under the Contracts; provided, however, that it is understood that while
these criteria are to be considered in the exercise of good faith and

 

			
	1	 	Except with respect to paragraph 6 below, for
purposes of this Agreement, the term “Consolidated” shall include Consolidated
Coca-Cola Bottling Co. Inc. and its direct and indirect controlled subsidiaries
existing at any time during the term of this Agreement which are engaged in the
production or sale of beverages pursuant to Contracts with the Company.

 

 

Coca-Cola Bottling Co. Consolidated

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January 27, 1989

	 	 	fair dealing, the Company’s exercise of its rights under the Contracts shall not be limited
or mandated by any one or more of such criteria by themselves, and that the Company is free
to exercise its rights in accordance with its reasonable business judgment in view of all
relevant factors, including the Company’s situation, so long as such exercise is consistent
with good faith and fair dealing.
	 
	2.	 	The Company intends to offer to Consolidated marketing support and also intends to exercise
its rights under the Contracts, in a manner which is consistent with, and no more burdensome
than, as to any other comparable bottler which is a party to similar contracts. In assessing
the performance of Consolidated under the Contracts, the Company intends to use fair and
reasonable criteria which will include the performance of bottlers of similar size, who are
parties to similar contracts and who operate under similar conditions. However, with respect
to this paragraph, since the Company’s relationships with its bottlers are significantly
affected by conditions in each bottler’s territory, such as each bottler’s performance and
competitive marketing conditions, the Company cannot make a binding contractual commitment to
treat any particular bottler in the same, or equivalent, fashion as any other bottler.
	 
	3.	 	The Company agrees that in the event the Company enters into a written amendment to similar
contracts (including any amendment to such contracts with respect to the home market) between
the Company and any other bottler of Beverages in a territory in the United States (other than
an agreement relating to transfer such as that described in paragraph 6 below), the Company
will offer such amendment in its entirety to Consolidated on the same terms and conditions as
exist in the written amendment between the Company and such other bottler. The parties agree
that a written amendment to such similar contracts or the Home Market Amendment shall be
deemed to exist only in the event that the Company and another bottler expressly amend in
writing a material, substantive term or condition of those contracts or the Home Market
Amendment; and no such written amendment shall be deemed to exist by virtue of any action,
inaction or course of dealing undertaken by the Company with respect to marketing, planning,
quality control or other matters which are contemplated by the terms and conditions of those
Contracts and the Home Market Amendment as in existence on the date of this letter.
	 
	4.	 	The attached form of Home Market Amendment shall be immediately executed by both parties,
thereby amending the Contracts.
	 
	5.	 	The Company agrees that with respect to Concentrates or Syrups sold to Consolidated with
respect to territories in the U.S. under the Contracts and the Home Market Amendment, the
prices of such Concentrates or Syrups established and revised by the Company from time to time
under the Contracts shall not be greater than the prices established and revised by the
Company from time to time under similar contractual provisions of sale of the same
Concentrates or Syrups to any other bottler with respect to territories in the U.S. which is a
party to both similar contracts and the Home Market Amendment, including those which are
majority-owned by Coca-Cola Enterprises; provided, however, that it is understood that this
provision shall not prohibit minor or

 

 

Coca-Cola Bottling Co. Consolidated

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January 27, 1989

	 	 	localized pricing differences which do not have a material impact on Consolidated, pricing
differences which exist for less than thirty days, or pricing differences which address the
needs of particular bottlers to meet specific situations.
	 
	 	 	For purposes of this letter, the “prices” of Syrups or Concentrates sold to bottlers shall
mean only the list prices established and revised by the Company pursuant to paragraph 14(a)
(or similar provisions) of the contracts between the Company and the bottlers which are
parties to such contracts, without regard to marketing or other expenditures, or
nonfinancial support by the Company to, or on behalf of, such bottlers.
	 
	6.	 	As applied solely to Coca-Cola Bottling Co. Consolidated, the Company hereby waives the right
under paragraph 26 of the Contract between Coca-Cola Bottling Co. Consolidated and the Company
that would otherwise exist upon the occurrence of the event of default defined in subparagraph
26(a)(iii) of such Contract.
	 
	 	 	Except as expressly set forth in this paragraph 6 as applied solely to Coca-Cola Bottling
Co. Consolidated, the Company expressly reserves and does not waive any and all rights of
the Company under the Contract.
	 
	7.	 	The provisions in the Contracts to the effect that the Contracts encompass all agreements
between the parties and supersede all prior agreements shall not have any effect on the
validity and continuance of the provisions of this Agreement, which shall have the same term
as the Contracts.
	 
	8.	 	As used herein, “similar contracts” shall mean contracts which contain substantially the same
terms and are in substantially the same form as the Contracts.
	 
	9.	 	The Contracts are not intended to apply to sales of fountain or post-mix syrup or to
Consolidated’s marketing of such syrup.
	 
	10.	 	This Agreement shall be binding upon the successors, if any, of the Company or Consolidated.
	 
	11.	 	Company and Consolidated agree that the contents of this Agreement are confidential and that
neither party may discuss or disclose any of the provisions herein without the express written
permission of the other party.

Please indicate your agreement with the foregoing by executing two copies of this Agreement.

Very truly yours,

	 	 	 	 	 	 	 

	THE COCA-COLA COMPANY	 	 
	 
	 	 	 	 	 	 
	By:	 	/s/ Charles L. Wallace	 	 
	 	 	 	 	 
	 

	 	Title:
	 	Vice President	 	 

 

 

Coca-Cola Bottling Co. Consolidated

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January 27, 1989

ACCEPTED AND AGREED TO:

	 	 	 	 	 	 	 

	Coca-Cola Bottling Co. Consolidated,	 	 
	on behalf of itself and its direct and	 	 
	indirect controlled subsidiaries	 	 
	 
	 	 	 	 	 	 
	By:	 	/s/ James L. Moore	 	 
	 	 	 	 	 
	 

	 	Title:
	 	President	 	 

 

 

FORM OF HOME MARKET AMENDMENT

Master Bottle Contract

THIS HOME MARKET AMENDMENT (“Home Market Amendment”) is made and entered into by and between The
Coca-Cola Company (“Company”), through its Coca-Cola USA Division, and

	 	 	 

	 
	 
	 	 
	 

	(“Bottler”);

Company and Bottler are presently parties to the MASTER BOTTLE CONTRACT effective as of
 _______________________ (the “Master Bottle Contract”). This Home Market Amendment provides for the
sale of the Beverages in syrup form for use and consumption in the “Home Market” (as such term is
hereinafter defined).

NOW, THEREFORE, for and in consideration of the mutual benefits and promises from one to the other,
and other valuable consideration, the receipt and sufficiency of which are hereby acknowledged, it
is agreed as follows, all of which shall constitute an amendment to the Master Bottle Contract.

1. Definitions. As used in this Home Market Amendment, (i) capitalized terms which
are defined in the Master Bottle Contract shall have the meanings ascribed to them in the
Master Bottle Contract, and (ii) the following terms shall have the indicated meanings:

1.1. Home Market Syrup. “Home Market Syrup” shall mean any kind of syrup
for any Beverage that is sold or distributed in syrup form by any person for use and
consumption in the Home Market.

1.2. Home Market. “Home Market” shall mean with respect to the Territory
(i) residences, i.e., the places where people reside such as single family
dwellings, condominiums, apartment houses and cooperative housing complexes, and
(ii) the nonpublic areas within residences specifically excluding any restaurants,
cafeterias, similar food service outlets and any other retail outlets located
therein.

1.3. Total Bottler Syrup Gallons. “Total Bottler Syrup Gallons” shall mean,
with respect to any time period, the total number of gallons of Home Market Syrup
and Syrup (including equivalent gallons of beverage base and concentrate) to produce
Beverages for distribution and sale in Authorized Containers purchased by the
Bottler for its own account.

1.4. Unauthorized Home Market Syrup. “Unauthorized Home Market Syrup” shall
mean Home Market Syrup which is sold in the Territory by any person other than
through Bottler or any entity affiliated with Bottler.

1.5. Fountain Home Delivery Syrup. “Fountain Home Delivery Syrup” shall
mean equivalent gallons of syrup for any Beverage which has been used by anyone
other than through Bottler or an entity affiliated with Bottler to produce a
finished Beverage which was sold and delivered to the Home Market in the Territory
by the vendor of such Beverage.

 

 

1.6. Weighted Average Fountain Concentrate Price, “Weighted Average Fountain
Concentrate Price” shall mean a price calculated in the following manner:

	 	(a)	 	With respect to each Beverage, multiply (A) the number of
gallons of fountain syrup (and equivalent gallons of concentrate and beverage
base to produce fountain syrup) sold by the Company during such calendar
quarter by (B) the lowest fountain concentrate price published by the Company
for fountain wholesalers effective during such quarter (net of all discounts,
allowances, fees and other generally available adjustments, except volume
discounts);
	 
	 	(b)	 	Add together all of the arithmetic products of the foregoing
computations;
	 
	 	(c)	 	Divide the foregoing sum by the total number of gallons of
fountain syrup (and equivalent gallons of concentrate and beverage base to
produce fountain syrup) for all Beverages sold by the Company during such
quarter.

1.7. Independent First Line Master Bottler. “Independent First Line Master
Bottler” shall mean any business entity having contracts with the Company
substantially similar to the Master Bottle Contract and this Home Market Amendment
covering a geographic territory within the United States of America, if a majority
of the voting securities of such business entity is not owned directly or indirectly
by the Company,

2. General Statement of Relationship; Home Market Syrup. Home Market Syrup for each
of the Beverages listed on Schedule A to the Master Bottle Contract (as Schedule A may be
modified from time to time under the Master Bottle Contract) shall be deemed to be a
Beverage and a Syrup covered by all of the terms and conditions of the Master Bottle
Contract; and Bottler shall have the sole, exclusive and perpetual right and license in
Bottler’s Territory to supply the Home Market with Home Market Syrup, subject to all of the
provisions of the Master Bottle Contract.

No other party shall be authorized by Company to sell and deliver any beverage marketed under the
Coca-Cola or Coke trademarks with or without modification produced in any form that may hereafter
be developed into the Home Market in the Territory unless Company shall have first offered such
authorization to Bottler on terms and conditions which are equivalent in every material respect to
those which may be offered to such other party. For purposes of this Paragraph, beverages shall
include syrups, concentrates, beverage bases and other materials used to produce beverages but
shall not include finished beverages purchased at retail from fountain accounts. The terms and
conditions offered to Bottler may be different from or additional to but not inconsistent with the
terms and conditions of the Master Bottle Contract. Bottler shall have 75 days after receipt of
Company’s proposal to accept the authorizations included therein by giving Company notice of such
acceptance. If Bottler does not give Company timely notice of Bottler’s acceptance of such
authorizations and the terms and conditions thereof, then Company shall have the right to authorize
others to sell and deliver such beverages in such new form in the Territory on the same terms as
offered to Bottler.

2

 

2.4. Reservation of Rights. This Home Market Amendment defines the rights
and obligations of the parties only with respect to the matters specifically set
forth herein. This Home Market Amendment shall not by implication amend or change
any rights or obligations of the parties under the Master Bottle Contract. Except
as expressly amended by this Home Market Amendment, the Master Bottle Contract
defines the rights and obligations of the parties with respect to the manufacture,
packaging and distribution of the Beverages under the Trademarks in Authorized
Containers for sale in the Territory, and said Master Bottle Contract shall remain
in full force and effect in accordance with its terms.

3. Covenants. The Company and Bottler shall cooperate with each other in carrying
out the covenants contained in this Paragraph 3. Nothing contained in Paragraph 4 of the
Master Bottle Contract shall be deemed to be inconsistent with the specific provisions of
this Paragraph 3.

3.1. Unauthorized Bottling. The Company shall take all actions which are
commercially reasonable and legally permissible to prohibit the manufacture and sale
of any beverage marketed under the Coca-Cola or Coke trademarks with or without
modification in Authorized Containers in the Territory by anyone other than through
Bottler, except to the extent that such manufacture and sale may in the future be
permitted under any of the provisions of Article VIII of the Master Bottle Contract.

3.2. Sales of Home Market Syrup. The Company shall take all actions which
are commercially reasonable and legally permissible to prohibit the sale of Home
Market Syrup in the Territory by anyone other than through Bottler and any entity
affiliated with Bottler, except to the extent that such sale may in the future be
permitted under the Master Bottle Contract and this Home Market Amendment.

3.3. Unauthorized Fountain Sales. Bottler shall take all actions
commercially reasonable and legally permissible to prohibit the distribution and
sale of any Syrup purchased hereunder to fountain wholesalers or to fountain
accounts.

3.4. Home Delivery. Company will not actively encourage and promote home
delivery of fountain products; provided, however, that nothing herein shall restrict
Company from taking appropriate action if Company reasonably determines that such
activity is necessary because of activity by its competitors, or in order to service
its customers.

4. Royalty Payments.

4.1. General Provision. If a commercially significant amount of Unauthorized Home
Market Syrup plus Fountain Home Delivery Syrup is sold in the Territory, Company shall pay
Bottler a royalty amount determined under this Paragraph 4.

4.2. Commercially Significant Amount; Royalty Rate. The parties agree that a
“Commercially Significant Amount” of Unauthorized Home Market Syrup plus Fountain Home
Delivery Syrup is being sold in the Territory (such combined amount being referred to herein
as “Total Royalty Gallons”) if such Total Royalty Gallons exceed 3% of the Total Bottler
Syrup Gallons. If in any calendar quarter, the Total Royalty Gallons exceed 3% of the Total
Bottler Syrup Gallons, the Company shall make the royalty

3

 

payments provided for in this Paragraph 4 to Bottler. Subject to the further provisions of
this Paragraph 4, the amount of such royalty (the “Royalty Amount”) shall be 40% of the
Weighted Average Fountain Concentrate Price with respect to each Total Royalty Gallon that
is reasonably estimated, as provided below, to have been sold in the Territory during the
preceding calendar quarter.

4.3. Determination of Total Royalty Gallons. The determination of Total Royalty
Gallons shall be made in accordance with the methodology (“Royalty Study”) set forth in
Attachment A hereto. Bottler shall have the. right to demand that a Royalty Study be
performed with “respect to any calendar quarter for which Bottler contends that a
Commercially Significant Amount of Total Royalty Gallons was sold in the Territory.
Bottler’s demand must be made, if at all, by delivering written notice to the Company within
15 days after the close of the calendar quarter. If the Royalty Study determines that a
Commercially Significant Amount of Total Royalty Gallons was sold in the Territory during
the calendar quarter, the Company shall owe Bottler the Royalty Amount based upon the Total
Royalty Gallons determined pursuant to the Royalty Study. The same Royalty Amount shall
continue to be paid quarterly by the Company for each calendar quarter following a Royalty
Study that determines that a Commercially Significant Amount of Total Royalty Gallons has
been sold in the Territory, unless and until a subsequent Royalty Study determines a
different amount of Total Royalty Gallons has been sold in the Territory in any quarter.
The Company’s obligation to continue to pay the Royalty Amount shall cease when and if a
subsequent Royalty Study determines that less than a Commercially Significant Amount of
Total Royalty Gallons has been sold in the Territory in any quarter. The Company shall have
the right to demand that a Royalty Study be performed with respect to any calendar quarter
for which the Company would otherwise be obligated to pay a Royalty Amount pursuant to a
Royalty Study performed in a prior quarter. The following rules shall apply to the
performance of any Royalty Study and to the payment of any Royalty Amount:

	 	(a)	 	Only one Royalty Study shall be performed with respect to any quarter;
	 
	 	(b)	 	The person that performs the Royalty Study shall be mutually agreeable to the
Bottler and the Company;
	 
	 	(c)	 	The costs and expenses incurred with respect to a Royalty Study (including the
fees of the person performing the study) shall be paid by the Company if the Royalty
Study determines that a Commercially Significant Amount of Total Royalty Gallons was
sold in the Territory during the quarter In question, but such costs and expenses shall
be paid by the Bottler for any Royalty Study that determines that the Total Royalty
Gallons were less than a Commercially Significant Amount.
	 
	 	(d)	 	The Company shall pay the Royalty Amount, if any, due with respect to any
calendar quarter not later than 15 days after the completion of a Royalty Study that
establishes the Total Royalty Gallons upon which the Royalty Amount is based, or if no
Royalty Study has been demanded for the quarter In question, not later than 30 days
after the end of that quarter. The Company’s payment of any Royalty Amount that may
become due shall be accompanied by a certificate

4

 

	 	 	 	executed by the Chief Financial Officer of Coca-Cola USA certifying that the Royalty
Amount has been computed in accordance with the Royalty Study and this Paragraph 4;
and
	 
	 	(e)	 	The Company shall never owe any Royalty Amount unless Total Royalty Gallons
exceed a Commercially Significant Amount. For any quarter in which Total Royalty
Gallons exceed a Commercially Significant Amount, the Company shall pay Royalty Amount
based upon the entire amount of Total Royalty Gallons.

4.4. Exceptions to Royalty Payments. The Company shall not be obligated to make any
payments of the Royalty Amount if:

	 	(a)	 	Bottler shall cease being the exclusive seller of Home Market Syrup in the
Territory, or
	 
	 	(b)	 	The exclusivity granted to Bottler pursuant to this Home Market Amendment is
finally determined not to be legally enforceable.

4.5. National Maximum Royalty. In no event shall the Company be obligated to make
royalty payments to all Independent First Line Master Bottlers with respect to gallons of
syrup in excess of 5% of the Total Bottler Syrup Gallons purchased by all such Independent
First Line Master Bottlers for their own account. If such payment maximum is reached, (i)
the Company shall continue to make royalty payments based on the number of Total Royalty
Gallons, not to exceed 5% of Total Bottler Syrup Gallons purchased by all Independent First
Line Master Bottlers in each quarter, such payments being allocated among Independent First
Line Master Bottlers in proportion to the respective amounts of Total Royalty Gallons sold
in their territories during the most recent quarter for so long as the number of Total
Royalty Gallons exceeds such 5% maximum, and (ii) the Company and Bottler shall negotiate in
good faith concerning a new agreement on this subject based upon the then existing facts and
conditions. In the event that the Independent First Line Master Bottlers who purchased for
their own account eighty percent (80%) or more of all Total Bottler Syrup Gallons purchased
for their own account by all Independent First Line Master Bottlers agree with the Company
to amend the provisions of this Paragraph 4 to reflect a new arrangement based upon the then
existing facts and conditions, then Bottler hereby agrees to include such amendment in this
Home Market Amendment. The Total Bottler Syrup Gallons purchased by such Independent First
Line Master Bottlers shall be determined based on the most recently-ended calendar year
prior to the date such amendment was first offered to bottlers.

4.6. Exclusive Remedy. The royalty payments to be made pursuant to this Paragraph 4
shall be Bottler’s sole and exclusive remedy for any breach of the provisions of Paragraphs
3.2 and 3.4 of this Home Market Amendment by the Company.

5. Packages.

	 	5.1.	 	Authorized Containers for Home Market Syrup. The Company will, from time to
time, in its discretion, approve containers of certain types, sizes, shapes and other
distinguishing characteristics for the packaging of Home Market Syrup. Such containers
approved by the Company for Home Market Syrup will be separately identified on the

5

 

	 	 	list of Authorized Containers provided by the Company to the Bottler under Paragraph 2
of the Master Bottle Contract and shall be deemed to be Authorized Containers under the
Master Bottler Contract, except that Bottler shall be authorized to fill such containers
only with Home Market Syrup.
	 
	6.	 	Performance: Home Market Syrup.
	 
	 	 	6.1. Standard. The Bottler shall be free to determine how to supply the demand for
soft drink beverages in its territory, including the demand created by making Home Market
Syrup available, so long as the obligations of the Bottler relating to the marketing of the
Beverages, financial capacity and planning are satisfied in accordance with Article VI of
the Master Bottle Contract.

	 	6.1.1.	 	Bottler also agrees to cooperate in good faith with the
Company in programs designed to service the needs of customers
whose operations are located in more than one bottler territory.
The intent of this provision is to ensure reasonable levels of
program consistency while recognizing Bottler’s right to set
prices and terms to its customers.

	 	6.1.2.	 	Bottler shall invest in plant and equipment, and keep such
plant and equipment in a condition to meet satisfactorily the
demand for Home Market Syrup in the Territory, and shall
increase such investment as the demand for Home Market Syrup may
require, all in accordance with the obligations of the Bottler
under Article IV of the Master Bottle Contract.

7. No Third Party Beneficiary. No person, firm or other entity shall be a third party
beneficiary of this Home Market Amendment.

8. Effectiveness. This Home Market Amendment will become effective upon execution by
Bottler and the Company.

IN WITNESS WHEREOF, the parties hereto have caused their duly authorized representatives to execute
this Home Market Amendment on this 29th day of October 1999.

	 	 	 	 	 
	 	THE COCA-COLA COMPANY

Coca-Cola USA Division

 	 
	 	By:  	 	 
	 	 	Title: 	 	 

6

 

	 	 	 	 	 
	 	
 	 
	 	Bottler

 	 
	 	By:  	 	 
	 	 	Title: 	 	 
	 	 	 	 
	 

7

 

ATTACHMENT A

Royalty Study

Methodology

	1.	 	A representative panel of no less than 300 households and no more than 500 households that
purchase soft drinks for use at home will be selected within the Territory.
	 
	2.	 	Data collected from these households will include:

	 	-	 	Soft drink brands purchased
	 
	 	-	 	Soft drink package sizes purchased
	 
	 	-	 	Soft drink package types purchased
	 
	 	-	 	Locations of soft drink purchases including home delivery of fountain products
	 
	 	-	 	Quantity of soft drinks purchased
	 
	 	-	 	Demographics

	3.	 	At least six weeks will be necessary for study completion. This consists of approximately
two weeks to assemble the panel, two weeks for data collection, one week for tabulation and
one week for analysis.
	 
	4.	 	Households will record the sources from which soft drinks enter the home and the amount of
volume purchased from each source. This will provide a measure of total soft drink purchases
for use at home. Package and source of purchase data will be used to quantify the components
of syrup volume identifiable as: (i) Unauthorized Home Market Syrup and Fountain Home
Delivery Syrup (the combined amount being “Total Royalty Gallons”); and (ii) Total Bottler
Syrup Gallons as defined in Paragraph 1.3.
	 
	5.	 	To conclude that Total Royalty Gallons is greater than three percent (3%) of Total Bottler
Syrup Gallons, the data must demonstrate that Total Royalty Gallons exceeds three percent (3%)
of Total Bottler Syrup Gallons at the .95 level of statistical significance.
	 
	6.	 	The Royalty Study will be conducted by an independent market research firm that is agreeable to
the Bottler and the Company. The Company shall propose a market research firm to conduct the
Royalty Study, subject to the approval of the Bottler.exv10w4

Exhibit 10.4

DASANI

MARKETING AND DISTRIBUTION AGREEMENT

     THIS AGREEMENT (the “Agreement”), with effect from OCTOBER 1,2000, (the “Effective
Date”) is made and entered into by and between THE COCA-COLA COMPANY, a corporation organized
and existing under the laws of the State of Delaware having an office in Atlanta, Georgia, acting
through its Coca-Cola North America Division, herein referred to as “Company,” and Metrolina
Bottling Company, a Corporation organized and existing under the laws of the State of Delaware,
with a place of business at Charlotte, NC, herein referred to as “Distributor.”

W I T N E S S E T H

     WHEREAS, Company will authorize the manufacture of certain beverages in the form of Purified
Water with Minerals Added for Flavor (the “Beverages”);

     WHEREAS, Distributor is an established distributor of soft drink products of Company with
existing facilities and organization serving a well-established group of customers; and

     WHEREAS, Distributor desires to purchase the Beverages referred to above from those
manufacturers authorized by Company and to distribute the Beverages in and throughout the territory
described in Appendix 1 (hereinafter referred to as the “Territory”).

     WHEREAS, both Company and Distributor are committed to profitable volume and per capita growth
for the Beverages.

     This having been set forth, the parties agree as follows:

I. OBJECTIVE OF THE AGREEMENT

	1.	 	With respect to the Beverages packaged in the containers set forth in Appendix 2 hereof
(hereinafter referred to as the “Authorized Containers,”) Company grants to Distributor,
subject to the terms and conditions contained herein:

	 	(a)	 	the authorization to purchase the Beverages packed in Authorized Containers
from those certain manufacturers that Company may from time to time designate in
writing to Distributor (the “Approved Processors”); and
	 
	 	(b)	 	the exclusive authorization to distribute the Beverages in Authorized
Containers in accordance with and subject to the provisions of the Agreement in the
Territory under the trademarks set forth in Appendix 3 hereof (hereinafter referred to
as the “Trademarks”).

 

 

	 	Company agrees that it will exercise its rights under the Agreement based upon all relevant
factors in a manner consistent with the terms of the Agreement and the standard of good
faith and fair dealing.

	2.	 	To this effect, Company will designate the Approved Processors who will manufacture the
Beverages and pack them in Authorized Containers; and Company will authorize the Approved
Processors to sell the Beverages in Authorized Containers to Distributor. In accordance with
this paragraph 2, Company agrees to authorize the Approved Processors to sell to Distributor
sufficient quantities of the Beverages in Authorized Containers to meet the requirements of
Distributor in the Territory as described herein. Subject to paragraph 9 of the Agreement,
Distributor and the Approved Processors shall establish between themselves the prices of the
Beverages in the Authorized Containers as well as the terms of payment and other conditions of
supply.

II. OBLIGATIONS OF DISTRIBUTOR RELATING TO THE MARKETING, 

HANDLING AND STORAGE OF THE
BEVERAGES

	3.	 	For the Term of the Agreement, Distributor agrees:

	 	(a)	 	to buy exclusively from the Approved Processors the quantities of the Beverages
required to satisfy fully the demand for the Beverages in Authorized Containers in the
Territory;
	 
	 	(b)	 	to distribute the Beverages in Authorized Containers in the Territory for its
own account, and, in general, to use best efforts and employ all suitable, commercially
reasonable and approved means to develop and exploit the potential of the business of
distributing and marketing the Beverages within the Territory by creating and
stimulating the demand for the Beverages and by satisfying fully and in all respects
such demand;
	 
	 	(c)	 	in particular, to invest all capital and to incur all expenses commercially
reasonably required for the organization, installation, operation and maintenance of a
distribution enterprise within the Territory, with warehousing, marketing,
distribution, delivery, transportation and other equipment and facilities necessary and
sufficient to exploit and develop satisfactorily the distribution enterprise of
Distributor throughout the entire Territory during the Term (as hereinafter defined) of
the Agreement and to satisfy the reasonable requirements of customers for the Beverages
in all trade channels; to secure at Distributor’s own expense competent and
well-trained management and to recruit, train, and use all personnel reasonably
required, sufficient in every respect to carry out the objectives of the Agreement and
to fulfill the duties hereunder of Distributor;
	 
	 	(d)	 	not to manufacture, sell, market or otherwise be concerned with any bottled
water in the Territory other than the Beverages during the Term of the Agreement
without Company’s prior written consent. Distributor has advised Company that the
restrictions contained in this subparagraph (d) may conflict with the product
requirements of certain food service customers of the full line vending operations

2

 

	 	 	 	of Distributor or of Distributor’s subsidiary or affiliate. When requested by such
customer, Distributor may provide a product that is otherwise prohibited by this
subparagraph 3(d); provided, however, that Distributor agrees that, in any such
circumstance, Distributor will use its best efforts to sell Beverages in Authorized
Containers to all such customers in lieu of or in addition to such other products.
Upon discovery of a violation of this subparagraph 3(d), Company shall have the
option to terminate the Agreement immediately without any liability of any kind or
nature;

	 	(e)	 	not to sell or distribute or cause the sale or distribution in any manner
whatsoever of any of the Beverages outside the Territory without the prior written
consent of Company;
	 
	 	(f)	 	not to manufacture, package, sell, deal in or otherwise use or handle any
beverage, concentrate, beverage base, or syrup likely to be confused with, or passed
off for, the Beverages;
	 
	 	(g)	 	not to manufacture, package, sell, deal in or otherwise use or handle any
product under any trade dress or in any container that is an imitation of a trade dress
or container for the Beverages in which Company claims a proprietary interest or which
is likely to be confused or cause confusion with or be confusingly similar to or be
passed off as such trade dress or container;
	 
	 	(h)	 	not to manufacture, package, sell, deal in or otherwise use or handle any
product under any trademark or other designation that is an imitation, counterfeit,
copy or infringement of, or confusingly similar to, the Trademarks; and
	 
	 	(i)	 	not to acquire or hold, directly or indirectly, any ownership interest in, or
enter into any contract or arrangement with respect to the management or control of,
any individual, corporation, partnership, limited partnership, trust or unincorporated
association within or without the Territory that engages in any of the activities
prohibited under subparagraphs (f), (g) and (h) of this paragraph 3.

	4.	 	Company agrees, at its own expense, to use commercially reasonable efforts to develop and
maintain consumer demand for the Beverages on a national level through appropriate
advertising, marketing, and merchandising programs selected by Company. Company shall also
have the right, but not the obligation, to carry out at its own expense local or area
advertising, marketing or sales promotion activities of any kind that Company in its judgment
believes will support the maximization of sales of the Beverages, including sales in the
Territory; provided, however, Company shall provide distributor with reasonable advance notice
as to such local activities.

	5. 	(a) 	 	Distributor agrees, at its own expense, to appropriate and spend such funds for
advertising and sales promotion of the Beverages as are reasonably required to develop,
stimulate, and satisfy .fully the demand for the Beverages among Distributor’s customers in
the Territory. Distributor agrees to submit all advertising and sales promotion materials and
activities involving or mentioning

3

 

	 	 	 	the Trademarks or the Beverages to Company for prior approval; Distributor shall
use, publish, maintain or distribute only such advertising and sales promotion
materials relating to the Trademarks or the Beverages that Company has authorized in
a prior writing.

	 	(b)	 	Company retains the right to test market anywhere within the Territory
prospective New Beverages or New Containers (as defined in paragraph 16 below), as well
as reformulations of the Beverages, as Company, in its sole discretion, deems necessary
or desirable. Company further retains the right to conduct such local marketing and
promotional activities regarding New Beverages or New Containers anywhere within the
Territory as Company, in its sole discretion, deems necessary or desirable. Such
activities may include, but are not limited to, the distribution of samples of New
Beverages or reformulated Beverages in the Territory. Before exercising any of the
rights retained under this subparagraph 5(b), Company shall provide Distributor in
writing a detailed description of test market activities planned by Company, and
Company will offer to Distributor the right to test market within the Territory the
prospective New Beverages, Beverages in New Containers or reformulations of the
Beverages that Company deems necessary or desirable. Only in the event that
Distributor chooses not to accept the test market offer within twenty (20) business
days after its receipt of the detailed description may Company then exercise any of the
aforesaid rights. If Distributor agrees to conduct the test market activities,
Distributor agrees to execute such test on a prompt basis to Company’s satisfaction.
	 
	 	(c)	 	Distributor acknowledges that Company has entered into, or shall enter into,
agreements similar to the Agreement with other parties outside the Territory.
Distributor agrees to conduct its business in such a manner as to avoid conflicts with
such other parties, and, in the event of disputes nevertheless arising with such other
parties, to make every effort to settle such disputes on a commercially reasonable
basis.
	 
	 	(d)	 	Company may, if it chooses, either deliver Beverages directly to a “Commissary
Exception Account” as defined herein, or call upon Distributor to deliver the Beverages
in Authorized Containers for Company. If Company so requests, Distributor agrees that
it will deliver the Beverages in Authorized Containers to a Commissary Exception
Account.
	 
	 	 	 	If Company or another party acting under authority of Company delivers directly to a
Commissary Exception Account located in the Territory, Company agrees to pay to
Distributor as a “Commissary Fee” an amount equal to One Dollar ($1.00) for each
physical case or recognized industry equivalent (a “Case”) so delivered by Company
or another party acting under authority of Company if the Beverage is for ultimate
consumption within the Territory. If Company or another party acting under
authority of Company delivers directly to the Commissary Exception Account located
outside the Territory, Company agrees to pay to Distributor a Commissary Fee of One
Dollar ($1.00) for each Case so delivered if the Beverage

4

 

	 	 	is for ultimate consumption within the Territory; provided, however, Distributor is
not entitled to receive such Commissary Fee with respect to Beverages so delivered
that are for consumption aboard a passenger transportation service, such as an
airline or railroad.

	 	 	 	If Company does not deliver but instead asks Distributor to deliver to a Commissary
Exception Account, Distributor agrees to deliver for Company out of Distributor’s
inventory the Beverage in Authorized Containers to a Commissary Exception Account
located within the Territory as requested. Distributor shall then promptly receive
from Company (1) a Commissary Fee of One Dollar ($1.00) for each Case so delivered
by Distributor to a Commissary Exception Account, provided the Beverage is for
ultimate consumption within the Territory; (2) a Delivery Fee of seventy-five cents
($0.75) for each Case which Distributor so delivers and (3) payment of Distributor’s
Price for the Beverages so delivered. Distributor agrees that it shall, upon
request by Company, sell to Company such quantities of the Beverages in Authorized
Containers as Company may reasonably request in connection with sales by Company to
any Commissary Exception Account. Distributor agrees that its sales price (the
“Distributor’s Price”) to Company under these circumstances will be subject to
negotiation between Distributor and Company, but in no event shall Distributor’s
Price exceed Distributor’s floor cost for the Beverages in Authorized Containers.
For the avoidance of doubt, the Delivery Fee referred to in the preceding sentence
is also payable to Distributor with respect to delivery within the Territory to a
facility of a Commissary Exception Account which provides passenger transportation
services, such as an airline or railroad.
	 
	 	 	 	Upon receipt by the Company from Distributor of proof of costs actually incurred by
Distributor, net of any credits, refunds, rebates, collected deposits or recoveries,
in paying any applicable mandatory soft drink container deposit redemptions or
escheats, soft drink sales taxes, or other such mandatory soft drink taxes or soft
drink fees, including any applicable fee pertaining specifically to bottle water,
imposed by operation of law on the Beverages in Authorized Containers delivered (i)
by Company or Distributor to a Commissary Exception Account located outside the
Territory for ultimate consumption within the Territory, or (ii) by Company, or
another party acting under authority of Company, to a Commissary Exception Account
located outside the Territory for ultimate consumption within the Territory (for
purposes of this subparagraph, “net statutory costs”), Company agrees to pay to
Distributor a Commissary Refund equal to the amount of such net statutory costs. It
is the intent of the parties that the Commissary Refund, if any, shall be in
addition to, and not a reduction of, the Commissary Fee.
	 
	 	 	 	Beginning in the second calendar year of the Term, as defined below and for each
calendar year thereafter during the Term the Commissary Fee and the Delivery Fee
referred to in this subparagraph (d), but not the Commissary Refund, shall be
adjusted in an amount equal to the percentage change for the then most recently
completed calendar year in the Consumer Price Index (“CPI”) (as published by

5

 

	 	 	 	the Bureau of Labor Statistics United State Department of Labor, for “All Consumers”
in the “All Items” category). The Company shall calculate the amount of the
adjustment when the percentage change is published and such adjusted amount shall
remain in effect for the remainder of the then current calendar year. Until such
adjustment is effected, the Company will pay any Commissary Fee or Deliver Fee due
to the Distributor on the basis of the applicable fee in effect as of January 1 of
the then current year. A retroactive payment, if any is due, will be made to the
Distributor on the basis of any adjustment to the fees based upon the published
percentage change in the CPI.
	 
	 	 	 	A “Commissary Exception Account” is an account that operates through a commissary
system for delivery of food and beverage products to its outlets and that serves its
customers the Beverages for “on-premise” consumption as distinct from selling the
Beverages for “off-premise” consumption. Some examples of Commissary Exception
Accounts are (i) restaurant chains, (ii) food service operators with respect to
their sale of Beverages through manual beverage units but not their sale of
Beverages through coin operated vending machines and (iii) passenger transportation
services, such as airlines and railroads.
	 
	 	 	 	The parties acknowledge and understand that the Beverages in Authorized Containers
subject to the terms of the Agreement shall not be warehouse delivered except to the
extent there is no other commercially feasible method available to provide service
to a Commissary Exception Account.

	6.	 	Distributor warrants that the handling, storage, delivery and merchandising of the Beverages
shall be accomplished in accordance with handling, storage, delivery and merchandising
standards established by Company and communicated to Distributor by Company from time to time
and shall, in any event, conform with all applicable food, health, sanitation and other
relevant laws and regulations applicable in the Territory. Distributor is specifically
responsible for ensuring that shelf stocks of Beverages are rotated in accordance with
standards established by Company. Any costs associated with recall and disposal of Beverages
which arise out of Distributor’s failure properly to handle, store, deliver or merchandise the
Beverages, including, but not limited to, properly ensuring rotation of shelf stocks, shall be
the responsibility of Distributor in accordance with the provisions of paragraph 19 below.
Notwithstanding the foregoing, in the event of a recall of Beverages at a Commissary Exception
Account, Distributor and Company will negotiate in good faith with each other concerning the
financial responsibility for any such recall.

	7.	(a)	 	Periodic strategic planning is essential for the proper implementation of the Agreement.
Distributor and Company, therefore, shall cooperate in preparing an annual marketing plan (the
“Annual Business Plan” or “Plan”) for the mutually profitable volume and per capita growth of
the Beverages in the ensuing calendar year (the “Plan Year”). Company shall assist
Distributor in preparing the Plan by providing to Distributor, in sufficient time to permit
the preparation of a Plan in accordance with this subparagraph, (i) the estimated price at
which Company expects to sell Beverage Base for the Beverages to the Approved Processors

6

 

	 	 	 	during the following calendar year, (ii) what advertising and marketing support
Company expects to be able to provide Distributor for the ensuing year, and (iii)
such other information which may be relevant to the development of the Plan. This
other information may include a description of Company concepts or programs with
respect to the advertising, marketing and promotion of the Beverages during the
ensuing calendar year and the marketing and sales objectives and strategies Company
has for the Beverages, including a channel merchandising strategy and such other
relevant information as may be helpful to Distributor in preparing the Plan.
Distributor and Company shall meet together at an appropriate time prior to the end
of the calendar year preceding the Plan Year to discuss Distributor’s proposed
Annual Plan, which Plan shall set out in reasonable detail the marketing, management
and advertising plans of Distributor with respect to the Beverages for the ensuing
year. Company and Distributor shall work together in finalizing the Annual Plan
prior to the beginning of the Plan Year, taking into consideration the circumstances
of Distributor’s local market conditions and performance of other Distributors
similarly situated. Upon approval by both parties of such Plan, which approval
shall not be unreasonably withheld by either party, Distributor and Company shall
perform their obligations substantially as described in such Plan. Distributor
shall be deemed to have not fulfilled its obligations (i) if it does not prepare and
submit a proposed Plan in accordance with this subparagraph 7(a) or (ii) if
Distributor fails to substantially perform the approved Plan or any material part
thereof; provided, however, that any such failure by Distributor shall be waived if
such failure results directly from failure on the part of Company to perform
Company’s obligations under this subparagraph 7(a) or any material part thereof.
Failure by Distributor to prepare a Plan in accordance with this subparagraph 7(a)
or to perform substantially in accordance with the Plan or any material part thereof
will demonstrate Distributor’s unwillingness to develop, stimulate and satisfy fully
the demand for the Beverages in the Territory. Company recognizes that
circumstances may occur during the relevant Plan year, which circumstances could not
be anticipated and are beyond the control of Company and/or Distributor. If such
circumstances occur, Company and Distributor shall meet together and modify the Plan
as appropriate to such circumstances.

	 	(b)	 	Distributor shall report to Company periodically, but not less than quarterly,
as to its implementation of the Annual Plan. Distributor shall also provide
information relating to Distributor’s sales of the Beverages and any extensions thereof
in the Territory by volume and package. Distributor also agrees to provide information
by volume and package for Beverages and any extensions thereof sold by Distributor to
each outlet of a customer with which Company has a national account agreement or
program.

	8.	(a) 		Except as may be authorized specifically by Company in accordance with the Agreement,
Distributor shall not sell, distribute or otherwise transfer any Beverages to any person under
circumstances in which Distributor knows, should know or has been informed by Company that
such person will redistribute the Beverages for ultimate sale outside the Territory. If any
Beverages originating

7

 

	 	 	 	with Distributor are found outside the Territory, Distributor shall be deemed to
have transshipped such Beverages and shall be deemed to be a “Transshipping
Distributor” for purposes hereof. The presumption of the foregoing sentence,
however, shall not apply with respect to Beverages in Authorized Containers sold to
a Commissary Exception Account if Distributor can demonstrate by its business
records that any such Beverages were either (i) not received by Distributor from an
Approved Processor or (ii) if Distributor did receive such Beverages, they were
delivered by Distributor to a Commissary Exception Account. In addition to any
other remedies Company may have a right to assert against a Transshipping
Distributor for violation of this paragraph, Company may impose upon a Transshipping
Distributor a charge for each case of Beverages transshipped by such Distributor.
The per case amount of such charge shall be determined by Company in its sole
discretion and may be an amount not to exceed three times Offended Distributor’s (as
such term is hereinafter defined) most current average gross margin per case of the
Beverages transshipped, as reasonably estimated by Company. Company and Distributor
agree that the amount of any such charge shall be deemed to reflect the damages to
Company, the Offended Distributor (if any) and the distribution system. If
Beverages are transshipped into the territory of an Offended Distributor, Company
shall forward to the Offended Distributor upon receipt, if any, from the
Transshipping Distributor, not less than the Offended Distributor’s most current
average gross margin per case of the Beverages transshipped. For purposes of the
Agreement, “Offended Distributor” shall mean a distributor of Beverages in
Authorized Containers into whose territory a Beverage in Authorized Containers is
transshipped.

	 	(b)	 	In the event Beverages distributed or sold by Distributor are found in the
territory of an Offended Distributor, Distributor shall make available to Company all
documents and records relating to such Beverages and shall assist Company in all
investigations relating to such Beverages. The decisions as to which remedy to pursue
and whether to pursue any remedy shall be in the sole discretion of Company.

III. TERMS AND CONDITIONS OF SALE OF THE BEVERAGES

	9.	 	If Distributor is unable to purchase the Beverages from an Approved Processor at a price (the
“Offer Price”) that is acceptable to Distributor, Distributor may give written notice to
Company describing the circumstances. Within thirty (30) days of its receipt of such notice.
Company shall use reasonable commercial efforts to obtain an Offer Price that is acceptable to
Distributor. If Company is unable to obtain an Offer Price that is acceptable to Distributor,
Distributor may, at its option, notify Company that Distributor is unwilling to purchase the
Beverages at the Offer Price. In this event, Company shall notify Distributor in writing that
Distributor’s authorization in respect of that Beverage or those Beverages or Authorized
Container or Authorized Containers for which Distributor is unwilling to pay the revised price
is cancelled, such cancellation to be effective sixty (60) days after the date of Company’s
notice thereof.

8

 

	10.	 	Except to the extent that paragraph 9 hereof may apply, Distributor shall purchase Beverages
from Approved Processors at a price and under terms or conditions as agreed by and between
Distributor and any Approved Processor.

IV. OBLIGATIONS OF COMPANY RELATING TO THE BEVERAGES

	11.	 	Except as provided in paragraphs 5 and 16 hereof, Company, for the Term of the Agreement and
any renewal of the Term which may occur in accordance with paragraph 20, will not distribute
or sell or authorize third parties to distribute or sell the Beverages in Authorized
Containers in the Territory.

	12.	 	Company covenants that it will require each Approved Processor to warrant to Distributor that
the Beverages delivered to Distributor shall comply in all respects with the Federal Food,
Drug and Cosmetic Act, as amended (the “Act”), and all federal, state and local laws, rules,
regulations and guidelines applicable in the Territory. Further, Company warrants it will
require each Approved Processor to warrant to Distributor that all Beverages shipped to
Distributor, and all packaging and other materials which come in contact with such Beverages,
will not at the time of shipment to Distributor be adulterated, contaminated, or misbranded
within the meaning of the Act or any other federal, state or local law, rule or regulation
applicable in the Territory, and that such Beverages, packaging and other materials will not
constitute articles prohibited from introduction into interstate commerce under the provisions
of Sections 301(d), 404, 405 or 505 of the Act.

	13.	 	Company covenants that it will require each Approved Processor to warrant to Distributor that
the Beverages will be handled, stored and transported properly up until time of delivery to
Distributor and will be fresh by commercially reasonable standards at the time of delivery.

	14.	 	Company makes no other covenant, representation or warranty concerning the Beverages of any
kind whatsoever, express or implied, except those set forth in paragraphs 12 and 13.

V. REFORMULATION. NEW PRODUCTS AND RELATED MATTERS

	15.	(a) 	 	Company has the sole and exclusive right and discretion to reformulate any of the
Beverages. In addition, Company has the sole and exclusive right and discretion to
discontinue any of the Beverages or Authorized Containers under the Agreement, provided (i)
such Beverage or Authorized Container is discontinued on a regional basis; (ii) Distributor is
given not less than sixty (60) days’ written notice of such discontinuation and (iii) Company
does not discontinue all Beverages under the Agreement. In the event Company discontinues any
Beverage or Authorized Container, Appendix 2 of the Agreement shall be deemed amended by
deleting the discontinued Beverage from the list of Beverages set forth on Appendix 2 or by
deleting the discontinued Authorized Container from the list of Authorized Containers for the
Beverages set forth on Appendix 2, as may be the case.

9

 

	 	(b)	 	Subject to subparagraph (c) of this paragraph 15, Distributor has the right to
discontinue the distribution and sale of any of the Beverages in the Authorized
Containers in all of the Territory or in a designated geographic area in the Territory.
This right shall be exercised, if at all, by Distributor giving sixty (60) days notice
of such discontinuation to Company, specifying the geographic area within the Territory
to which the notice of discontinuation applies. Upon expiration of such sixty (60) day
period, Distributor shall cease distribution and sale of the specified Beverage or
Beverages in the specified Authorized Container or Containers in the geographic area
specified in the notice and Company may then distribute and sell such Beverage or
Beverages in such Authorized Container or Containers in such geographic area, or
authorize others to so distribute and sell. In the event of notice as described in
this subparagraph, Appendix 1 to the Agreement shall be amended to eliminate the
geographic area specified in the notice from the Territory.
	 
	 	(c)	 	Distributor and Company acknowledge and agree that it may be in their
respective best interests to adopt and implement in the Annual Business Plan a strategy
for the Beverages under which Distributor will carry the Beverages in all available
Authorized Containers. In the event Company believes in its commercially reasonable
judgment that such strategy is necessary for the successful marketing of the Beverages,
Company shall include such strategy in the information it provides to Distributor as
described in subparagraph (a) of paragraph 7 of the Agreement. In that situation, and
if Distributor gives notice of discontinuance to Company as provided for in
subparagraph (b) of this paragraph 15, Company may respond to Distributor with a
request that Distributor refrain from effectuating such discontinuance until completion
of the process of developing the Annual Business Plan for the ensuing calendar year in
accordance with subparagraph (a) of paragraph 7. Under such circumstances Distributor
agrees that it will (i) so refrain from discontinuance as requested by Company and that
it will (ii) cooperate in good faith during the planning process to support the
strategy articulated by Company.

	16.	(a)	 	In the event Company proposes to introduce an extension of an existing Beverage (a “New
Beverage”) which utilizes one or more of the Trademarks, Distributor shall have the option to
distribute and sell such New Beverage in the Territory pursuant to the terms and conditions of
the Agreement. Distributor’s option under this subparagraph 16(a) shall be exercised, if at
all, by giving Company notice of the election within sixty (60) days of the date on which
Company gives notice to Distributor that Company intends to introduce a New Beverage in the
Territory. If Distributor gives Company timely notice of Distributor’s exercise of such
option within such period, Schedule A of the Agreement shall be amended by adding the New
Beverage to the list of Beverages set forth on Schedule A. If Distributor (i) accepts the
offer to introduce the New Beverage in a timely manner but fails to introduce the New Beverage
within a reasonable period of time, or (ii) fails to respond to Company’s offer within the
sixty (60) day period, or (iii) elects to decline such offer within the sixty (60) day period;
Company shall have the

10

 

	 	 	 	right to distribute or authorize others to distribute and sell or otherwise
undertake any activity in the Territory with respect to the New Beverage.

	 	(b)	 	In the event Company proposes to introduce a new package or container (referred
to jointly as a “New Container”) that is not an Authorized Container, Distributor shall
have the option to distribute and sell the Beverage in such New Container in the
Territory pursuant to the terms and conditions of the Agreement. Distributor’s option
under this subparagraph 16(b) shall be exercised, if at all, by giving Company notice
of the election within sixty (60) days of the date on which Company notifies
Distributor that Company intends to introduce a New Container in the Territory. If
Distributor gives Company timely notice of Distributor’s exercise of such option within
such period, Schedule D of the Agreement shall be amended by adding the New Container
to the list of Authorized Containers. If Distributor (i) accepts the offer to
introduce in a timely manner but fails to introduce within a reasonable period of time,
or (ii) fails to respond to Company’s offer within the sixty (60) day period, or (iii)
elects to decline such offer within the sixty (60) day period; Company shall have the
right to distribute or authorize others to distribute and sell and otherwise undertake
any activity in the Territory with respect to the New Container.

VI. OBLIGATIONS OF DISTRIBUTOR RELATIVE TO THE TRADEMARKS

	17.	 	Distributor acknowledges that Company is the sole and exclusive owner of the Trademarks, and
Distributor agrees not to question, dispute or challenge the validity of the Trademarks or
their exclusive ownership by Company. Nothing herein, nor any act or failure to act by
Distributor or Company, shall give Distributor any proprietary or ownership interest of any
kind in the Trademarks or in the goodwill associated with the Trademarks. Company has the
unrestricted right to use the Trademarks on the Beverages and on all other products and
merchandise other than the Beverages in the Authorized Containers in the Territory. Company
shall be absolutely entitled to determine in every instance the manner of presentation of the
Trademarks and such other steps necessary or desirable to secure compliance with this
paragraph. Distributor agrees to use and publish only such advertising, promotional materials
or other items bearing the Trademarks relating to the Beverages as Company has approved and
authorized in a prior writing.

	18.	 	Distributor agrees not to adopt or use any name, corporate name, or other commercial
designation which includes the Trademarks individually or in any combination, or words that
may be confused with any of the Trademarks, unless it has obtained the prior written consent
of Company.

VII. DUTIES REGARDING BEVERAGE RECALLS

	19.	 	In the event Distributor discovers or becomes aware of the existence of any quality or other
technical problems relating to the Beverages or to the packaging for the Beverages, then
Distributor shall immediately notify Company by telephone, telegraph, telex or any other form
of immediate communication.

11

 

	 	 	 	Such notification must include:

	 	(a)	 	identity and quantities of the Beverages concerned,

	 	(b)	 	coding data,

	 	(c)	 	any other relevant data suitable or helpful for the tracing of such Beverages.
	 

	 	 	In the event Company becomes aware of the existence of any quality or other technical
problem relating to the Beverages or to an individual Beverage, Authorized Container or
other packaging for the Beverages, Company may require Distributor immediately to take all
necessary measures to withdraw the Beverages concerned from the market. Company shall
notify Distributor by telephone, telefax or any other form of immediate communication that
the Beverages concerned are to be withdrawn from the market. Upon receipt of such notice,
Distributor shall immediately cease the distribution of such Beverages and take all other
measures that are reasonably necessary or reasonably required by Company in connection with
the withdrawal of such Beverages from the market. If any withdrawal or recall of any
Beverage or Authorized Container is caused by Distributor’s failure to handle the Beverage
properly after delivery to Distributor by an Approved Processor, Distributor shall bear the
reasonable expenses of such withdrawal or recall and reimburse Company for all of its
reasonable expenses incident to such withdrawal or recall. If any withdrawal or recall is
allegedly caused by quality or technical defects arising from the manufacture, packaging,
storage or shipment of the Beverages, Authorized Containers or other packaging or materials
prior to delivery to Distributor, Distributor shall present any claims it may have to the
Approved Processor from whom Distributor purchased the Beverages in Authorized Containers
subject to such withdrawal or recall. Distributor shall also submit a copy of any such
claim to Company. Company agrees to use reasonable efforts to resolve any such claims
between Distributor and Approved Processor.

VIII.
TERM AND TERMINATION OF THE AGREEMENT

	20. 	(a)	 	The Agreement shall commence on the
Effective Date and continue for a period of
fifteen (15) years (the “Term”), unless
earlier terminated pursuant to the
provisions of the Agreement.

	 	(b)	 	Unless Distributor has given notice of its intention not to renew as
hereinafter provided or the Agreement has otherwise been earlier terminated as
hereinafter provided, the then effective term of the Agreement shall be automatically
renewed for “Succeeding Terms” of ten (10) years each. If Distributor chooses not to
renew, it must give Company notice of such intention at least one (1) year prior to the
expiration of the Term or any Succeeding Term which may occur. Company agrees that it
will give Distributor at least thirty (30) days’ written notice prior to the beginning
of such one (1) year period.

	21.	 	The Agreement shall terminate immediately without any liability for damages if any of the
following events occur:

12

 

	 	(a)	 	Distributor files a voluntary petition or consents to an involuntary petition
for bankruptcy under any Chapter of Title 11 of the United States Code, as amended, or
under any other federal insolvency law which presently exists or may exist hereafter;
	 
	 	(b)	 	Distributor voluntarily commences any bankruptcy, insolvency, assignment for
the benefit of creditors proceeding, case, or suit or consents to such a proceeding,
case or suit under the laws of any state, commonwealth or territory of the United
States or any country, kingdom or commonwealth not governed by the United States;
	 
	 	(c)	 	an involuntary petition for bankruptcy, insolvency, assignment for the benefit
of creditors, proceeding, case or suit under the laws of any state, territory or
commonwealth of the United States or any country, commonwealth or kingdom not governed
by the United States is filed against Distributor and such a proceeding, suit or case
is not dismissed with prejudice within sixty (60) days after the commencement of such a
proceeding, case or suit or the order of dismissal is appealed and stayed;
	 
	 	(d)	 	Distributor makes an assignment, deed of trust for the benefit of creditors or
makes an arrangement or composition with creditors other than a pledge as described in
subparagraph (d) of paragraph 26 of the Agreement;
	 
	 	(e)	 	a receiver or trustee for Distributor or for any interest in Distributor’s
business is appointed and such order or decree appointing the receiver or trustee is
not vacated, dismissed or discharged within sixty (60) days after such appointment or
such order or decree is appealed and stayed;
	 
	 	(f)	 	any of Distributor’s equipment or facilities are subject to attachment, levy or
other final process for more than twenty (20) days or any of its equipment or
facilities is noticed for judicial or non-judicial foreclosure sale and such
attachment, levy, process or sale would materially and adversely affect Distributor’s
ability to fulfill its obligations under the Agreement;
	 
	 	(g)	 	Distributor’s interest, rights or obligations under the Agreement or any part
thereof pass or transfer to another by operation of law other than a transfer to a
spouse, parent or lineal descendant in accordance with the law of hereditary
succession;
	 
	 	(h)	 	Distributor becomes insolvent or ceases to conduct its operations in the normal
course of business;
	 
	 	(i)	 	Distributor substantially changes the nature of its business; or
	 
	 	(j)	 	Distributor’s license to manufacture and distribute Coca-Cola is terminated for
any reason.

13

 

	22.	 	The Agreement may also be terminated by Company or Distributor if the other party fails to
observe one or more of the material terms, covenants, or conditions of the Agreement and fails
to correct such default within a reasonable cure period, mutually established by Company and
Distributor, taking into account the nature and extent of such default, including Company’s or
Distributor’s estimation, as the case may be, of the period of time in which a cure could be
effected through appropriate efforts. In no event, however, shall such cure period exceed one
hundred eighty (180) days. The right to damages of the party terminating the Agreement under
this paragraph 22 shall not be affected by such termination.

	23.	 	After termination of the Agreement:

	 	(a)	 	Distributor may not make any further use of the Trademarks or advertising
materials which it used or which were intended to be used in connection with the sale
and distribution of the Beverages.
	 
	 	(b)	 	Distributor shall forthwith remove from its business premises and equipment, as
well as from any business stationery and advertising materials used or maintained by
Distributor, any reference to the Beverages and the Trademarks. Distributor may not
thereafter hold forth in any manner whatsoever that it still has any connection with
the Beverages.
	 
	 	(c)	 	Distributor shall forthwith deliver to Company, or to Company’s designee, in
accordance with Company’s instructions all Beverages and all packaging and advertising
materials for the Beverages which are still in Distributor’s possession or under
Distributor’s control, and Company shall pay to Distributor concurrently against the
delivery of the aforementioned objects Distributor’s unreimbursed actual cost of
purchase for such items, on a first in, first out basis. Company, or its designee,
shall accept and pay for only such articles as are in good and usable condition and
which can, in fact, be used by Company, or its designee. Any packaging and advertising
materials that carry the name of Distributor or are, according to Company’s reasonable
determination, unfit for use shall either be destroyed without cost to Company or shall
otherwise be disposed of in accordance with instructions given by Company. In the
event the Agreement is terminated in accordance with the provisions of paragraphs 21 or
22 or as a result of any of the contingencies provided in paragraph 27 or by operation
of law, or if the Agreement is terminated by Distributor for any reason other than in
accordance with paragraph 22, then Company shall have the option, but not the
obligation, to purchase from Distributor the above-mentioned Beverages and/or materials
under the conditions set forth above in this paragraph. In the event that Company does
not purchase such Beverages from Distributor, Distributor shall have the right to sell
such Beverages either to customers within the Territory or to Company authorized
distributors within the United States for a period ending ninety (90) days after the
date of termination of the Agreement.
	 
	 	(d)	 	All rights, conditions, stipulations, obligations and claims under the
Agreement shall end and expire, whether specifically set forth or whether accrued or
accruing

14

 

	 	 	 	by use or otherwise, except those obligations of Distributor contained in paragraphs
6, 8,17,18,19,23, 24, 25, 28, 30 and 33 or obligations of Company contained in
paragraphs 12, 13, 19, 23, 25, 30 and 33 or which survive by operation of law.

IX.
GENERAL PROVISIONS

	24. 	(a)	 	 In the event that any claims shall be raised against
Company, any company or other entity related to it,
their legal representatives or their employees for any
action or failure to act on the part of Distributor or
on the part of any third party for which Distributor is
responsible in connection with the distribution,
marketing or promotion of the Beverages, Distributor
shall indemnify and hold harmless all the above-named;
provided Company provides reasonably prompt written
notice of such claim to Distributor. In addition,
Distributor shall refund any costs arising in this
connection, including, but not limited to court costs
and attorneys’ fees.

	 	(b)	 	In the event that any claims shall be raised against Distributor, any company
related to it or their legal representatives or employees for any action or failure to
act on the part of Company or any third party for which Company is responsible in
connection with the production, distribution, marketing or promotion of the Beverages,
Company shall hold harmless all the above-named; provided that Distributor provides
reasonably prompt written notice of such claim to Company. In addition, Company shall
refund any costs arising in this connection, including, but not limited to court costs
and attorneys’ fees.

	25.	 	Company and Distributor agree:

	 	(a)	 	that during the Term of the Agreement and also after its termination,
Distributor and Company will keep secret all trade and operational secrets as well as
all other confidential information, if any, which either receives from the other party
or in any other way in connection with the Agreement, including, but not limited to
information concerning sales, promotion and distribution of the Beverages; during the
Term, Distributor and Company shall disclose such trade and operational secrets as well
as such of its other confidential information only on a need-to-know basis and only to
such employees who have beforehand agreed to a corresponding secrecy obligation;
	 
	 	(b)	 	that after termination of the Agreement, Distributor and Company will deliver
to the other party in accordance with that party’s instructions all written, graphic,
or other materials, including all copies thereof, which are covered by the
aforementioned secrecy obligation.

	26.	 	(a) This Agreement may be terminated immediately by Company upon written notice if, without
the prior written consent of Company, which consent shall not be unreasonably withheld:

15

 

     (i) Distributor assigns, transfers or pledges, directly or indirectly, the
Agreement or any interest therein, in whole or in part, or delegates performance
thereof, in whole or in part;

     (ii) Except as permitted under subparagraphs (c) or (d) below, any “person” or
“Affiliated Group,” other than a “Shareholder” as defined in subparagraph (c) below,
acquires or obtains any right to acquire, directly or indirectly, a material
interest in the ownership of Distributor. A “person” is an individual, corporation,
partnership, limited partnership, association, joint-stock company, trust,
unincorporated organization, or government or political subdivision. An “Affiliated
Group” means two or more “persons” who agree to act together for the purpose of
acquiring or obtaining any right to acquire, directly or indirectly, a material
interest in the ownership of Distributor. For the purposes hereof, “material” shall
mean ten percent (10%) or more of the voting power of any class or series of
securities issued by Distributor or any entity controlling Distributor; or

     (iii) any change in ownership of Distributor occurs that constitutes a change
in control of Distributor or any entity that controls Distributor or Distributor
enters into an agreement with any person under which management control or authority
is granted to such person.

	 	(b)	 	Distributor agrees that it will notify Company in the event of the acquisition
by a third party of a material interest in the ownership of Distributor, and
Distributor will, at the same time, disclose to Company the identity of the owners of
Distributor prior to such transfer. Such owners shall include all persons and entities
who directly or indirectly control or are under common control with the owners.
	 
	 	(c)	 	Company agrees that it will consent to any “transfer” of the “shares” as
defined below to any spouse, grandparent, parent or lineal descendant, including
adopted children, of a “Shareholder” as defined below or to a trust or other entity for
the sole benefit of any spouse, grandparent, parent or lineal descendant, including
adopted children, of a Shareholder. For the purposes of this subparagraph (c), the
term “transfer” shall mean any one or more direct or indirect sales, pledges,
encumbrances, gifts, testamentary or intestate dispositions, exchanges, redemptions or
other forms of conveyance, whether voluntary, involuntary, or by operation of law. For
purposes of this paragraph 26, the term” “Shares” shall mean the shares of issued and
outstanding capital stock of Distributor or any securities convertible into or
exchangeable for any such shares and the term “Shareholder” shall mean any natural
person, partnership, corporation, trust or other legal entity which, as of the
effective date of the Agreement owns or holds, directly or indirectly, a material
interest in the voting power of any class or series of securities issued by Distributor
or any entity controlling Distributor.
	 
	 	(d)	 	A pledge of shares by Distributor or a Shareholder as collateral for a loan to
any person shall not be prohibited. The Company, therefore, will not exercise its
right

16

 

	 	 	 	of termination under this paragraph 26 on the basis of any such pledge in and of
itself.

	 	(e)	 	If Distributor wishes to effect a transfer in which the proposed transferee is
another Coca-Cola distributor in the United States and such transfer is subject to the
restrictions contained in subparagraph (a) of this paragraph 26, Distributor is
required to give Company prior written notice of Distributor’s intent to make any such
transfer (the “Transfer Notice”). If Distributor gives the Transfer Notice to Company,
Company may elect to disapprove such transfer within thirty (30) days following
Company’s receipt of the Transfer Notice by giving Distributor notice of Company’s
disapproval of the proposed transfer (the “Disapproval Notice”); provided, however,
that approval of such transfer may not be unreasonably withheld by Company. If
Distributor gives the Transfer Notice to Company and Company does not give Distributor
a Disapproval Notice within thirty (30) days following Company’s receipt of the
Transfer Notice, Company agrees that it will have waived its right of termination
hereunder with respect to the transfer described in the Transfer Notice and no
compensation (“Compensation”) shall be owed by Company to Distributor. If, however,
Company gives a timely Disapproval Notice to Distributor and Distributor chooses to
complete the transfer, Distributor agrees that, prior to completion of any transfer,
Distributor shall surrender all its rights under this Agreement, and Company agrees to
pay “Compensation” to Distributor in accordance with subparagraph (f) of this paragraph
26.
	 
	 	(f)	 	If the offeror is a Coca-Cola Bottler in the United States and Company issues a
Disapproval Notice in accordance with subparagraph 26(e), Company agrees to pay
Compensation, in an amount determined below, to Distributor for the value of
Distributor’s business in the Beverages that Distributor is surrendering. Compensation
payable by Company to Distributor under subparagraph (f) of this paragraph 26 is in
lieu of, and in full satisfaction of, any claims whatsoever that Distributor may have
against Company in connection with the Beverages or Distributor’s business in the
Beverages, including but not specifically limited to any payment to Distributor for any
materials as may be required by subparagraph (c) of paragraph 23 of this Agreement.
The Compensation, if any, to which Distributor is entitled is equal to fifty percent
(50%) of the greater of:

     (i) the amount agreed by Company and Distributor that represents the value of
Distributor’s business in the Beverages on the assumption that such business would
continue for a period of ten (10) years following the date Distributor surrenders
its rights under this Agreement (the “Beverage Value”) pursuant to this subparagraph
26(f), or such rights are terminated or

     (ii) the offer price as contained in a “Bona Fide Offer,” as defined below,
made to Distributor that Distributor or Distributor’s shareholders wish to accept;
provided, however, that in no event shall the value of Distributor’s business in the
Beverages be greater on a proportionate unit basis than the value of Distributor’s
business in the beverage COCA-COLA. A “Bona Fide Offer” is an offer to

17

 

purchase Distributor’s business in the Beverages that is contained in a written
communication received by Distributor from a person that is financially able to
consummate the transaction contemplated by the Bona Fide Offer.

If, Distributor and Company cannot determine the amount of Compensation on the basis
of clauses (i) and (ii) of this subparagraph (f) after attempting to do so through
good faith negotiations for a reasonable period of time, which in any event shall
not exceed three (3) months, either Distributor or Company may initiate arbitration
in accordance with the arbitration procedures described in subparagraphs (g) through
(m) of this paragraph 26. Following determination of Distributor’s entitlement to
and/or the amount of Compensation as a result of arbitration, Company shall pay the
Compensation to Distributor, if any, in accordance with this subparagraph 26(f).

	 	(g)	 	The forum for arbitration shall be such location as Company and Distributor may
agree, but in the absence of agreement, the forum shall be whichever of the following
cities is closest to Distributor’s territory: Atlanta, Chicago, Dallas, New York or
San Francisco.
	 
	 	(h)	 	The rules of arbitration shall be the Commercial Arbitration Rules of the
American Arbitration Association, except as otherwise provided in this paragraph 26.
	 
	 	(i)	 	The governing law for commercial arbitration shall be the law of the state of
New York, and the substantive law shall be as hereinafter provided.
	 
	 	(j)	 	The Company and the Distributor shall each select one arbitrator, and those two
arbitrators shall then select within thirty (30) days a third arbitrator. If the two
arbitrators cannot agree on a third arbitrator, they shall discuss the qualifications
of such third arbitrator with the Chief Judge of the United States District Court for
Delaware who shall then be empowered to appoint a third, neutral arbitrator.
	 
	 	(k)	 	The decision of the arbitrators on procedural and evidentiary matters shall be
final and binding.
	 
	 	(l)	 	The arbitrators shall have authority only to decide the Distributor’s
entitlement to Compensation and the amount of Compensation in accordance with this
paragraph 26, and the arbitrator shall not have the authority otherwise to amend,
modify or extend the contractual relationship of the parties.
	 
	 	(m)	 	The award rendered by arbitration conducted pursuant to this paragraph 26 shall
be final and binding on both Distributor and Company, and judgment upon the award may
be entered in any court of competent jurisdiction. The parties agree that the
arbitration award is in lieu and in full satisfaction of any claims whatsoever
Distributor may have in connection with the Beverages or the Distributor’s business in
the Beverages.

18

 

	27.	 	Neither Company nor Distributor shall be in any way liable for failure to perform any of its
obligations hereunder when such failure is caused by an Act of God, fire, strikes, war, riot,
insurrection, boycott, acts of public authorities, delays or defaults caused by public
carriers, inability to obtain raw materials or if it is due to any cause whatsoever, whether
similar or dissimilar, beyond the reasonable control of the non-performing party; provided
that, if such a failure on the part of one of the contractual parties shall persist for a
period of twelve (12) months or more, either party may terminate the Agreement with immediate
effect without any liability for damages.
	 
	28.	 	Company reserves the right to conduct, in its own name, any proceedings, in court or out of
court, to protect its rights to the Trademarks, designs, trade dress and copyrights associated
with the Beverages and Authorized Containers. Distributor may not claim any rights against
Company for taking such action or for failure to take such action or because of the results of
such action. Distributor agrees to notify Company immediately of any proceedings that have
been instituted or that are threatened and which concern either the subject matter of
proceedings mentioned in the previous sentences or other interests of Company or of any
distributor or company authorized by Company. In the event Distributor believes it has a
claim against any third party, Distributor also undertakes not to institute, without the prior
written consent of Company, which consent Company will not unreasonably withhold, any
proceedings, in court or out of court, against any such third party which might affect the
Trademarks or substantial interests of Company or of any other distributor with regard to the
Beverages. The foregoing sentence is not intended to restrict Distributor from instituting
any such proceedings which are limited solely to the commercial interest of Distributor within
the Territory.
	 
	29.	 	If any provisions of the Agreement should be or become legally invalid, the validity of other
provisions of the Agreement shall not be affected thereby. To the extent legally possible, a
provision which corresponds to the spirit and purpose of the Agreement shall be substituted
for the invalid provision.

	30. 	(a)	 	As to the entire subject matter of the Agreement, the Agreement shall constitute the only
agreement between Company and Distributor. All prior agreements, arrangements, communications
or understandings, whether oral or written, with respect to the Agreement between the parties
and their legal predecessors (if any) are cancelled hereby. Company and Distributor further
agree that no such prior agreements, drafts, arrangements, correspondence, communications or
understandings, whether oral or written, shall be used by either party to the Agreement as
evidence in any legal proceeding that may arise with respect to the application, construction
or interpretation of the Agreement.

	 	(b)	 	Any modifications of or additions to the Agreement are invalid and void,
abinitio. unless in writing signed by duly qualified and authorized
representatives of Company and Distributor, respectively.
	 
	 	(c)	 	All written notices in accordance with the Agreement shall be delivered by hand
or by telefax transmission (with a mandatory written confirmation sent as provided
below) or sent by regular, mail with correct postage affixed or by

19

 

	 	 	 	registered or certified mail (postage prepaid) or by any express courier or express
mail, fees prepaid. Such notices shall be addressed to the address set forth on
page one of the Agreement, or to the last known address of the party concerned.

	 	(d)	 	Nothing in the Agreement shall affect, by implication or otherwise, the rights
and obligations of the parties under any other agreement now existing between Company
and Distributor, specifically including the license agreement for Coca-Cola, and
nothing in any such other agreements shall affect the Agreement by implication.
	 
	 	(e)	 	Distributor agrees to consult with Company with respect to any product
liability claims raised against it as well as with respect to any proceedings, in court
or out of court, instituted against Distributor in connection with the Beverages or
with packaging, including but not limited to Authorized Containers, used for the
Beverages. Upon Company request, in the event of product liability claims, as well as
in the proceedings mentioned above, Distributor, to the extent that it is legally
empowered, shall allow Company by means of appropriate authorization or agreement to
assume responsibility for the defense of any claim or claims referred to in this
sentence; provided, however, that Distributor reserves the right to retain the
responsibility to defend itself against claims of gross negligence or intentional
misconduct. If Company does assume such defense, Company shall indemnify and hold
Distributor harmless from and against any costs or expenses, including any damages
assessed against Distributor and attorneys’ fees, arising out of or incurred in
connection with Company’s defense of the claim. Company’s obligation to indemnify
Distributor under this subparagraph 30(e) does not include indemnity or reimbursement
(i) for any fees paid by Distributor to its own attorneys, consultants or other third
parties for advisory or other services to Distributor in connection with the particular
claim or (ii) damages that a court determines are payable by Distributor because of
Distributor’s gross negligence or intention misconduct. Distributor and Company
further agree to cooperate in the defense of claims asserted in this subparagraph (e).

	31.	 	Failure of Company or Distributor to exercise promptly any option or right granted in the
Agreement or to require the strict performance of any obligation herein imposed upon the other
party shall not be deemed to be a waiver of such options or rights or of the right to demand
subsequent performance of any and all obligations herein imposed upon the other party.

	32.	 	Company may, after written notice to Distributor, assign rights under the Agreement to one or
more companies related to it, and have duties under the Agreement fulfilled by such companies;
provided, however, that any such delegation or transfer shall not relieve Company from its
obligations under the Agreement.

	33.	 	Distributor is an independent contractor and not the agent of Company. Distributor recognizes
that the Agreement does not constitute an agency or partnership agreement, and Distributor
agrees that it will not represent or otherwise hold itself out as an agent, or any other kind
of representative, of Company.

20

 

	34.	 	The Agreement shall in all respects be governed by, construed and enforced in accordance with
the substantive laws of the State of Georgia applicable to contracts executed and to be wholly
performed therein.

	35.	 	All notices and other communications hereunder shall be in writing (including facsimile
transmission or similar writing) and shall be sent, delivered or mailed, addressed or
transmitted by facsimile:

	 	(a)	 	If to Company, to:

Coca-Cola North America

Coca-Cola Plaza

Atlanta, Georgia 30313

	 	(b)	 	If to Distributor, to:

The then current address of Distributor as contained in Distributor’s

contractual file maintained by Company.

	 	 	 	Each such notice or communication shall be given (i) by hand delivery, (ii) by nationally
recognized courier services or (iii) by facsimile transmission, receipt confirmed. Each
such notice or communication shall be effective (x) if delivered by hand or by nationally
recognized courier service, when delivered at the address specified in this paragraph 35 (or
in accordance with the latest unrevoked correction from such party) and (y) if given by
facsimile transmission when such facsimile is transmitted to the facsimile number specified
in this paragraph 35 (or in accordance with the latest unrevoked correction from such party)
and when confirmation is received.

AGREED TO AND ACCEPTED:

	 	 	 	 	 
	THE COCA-COLA COMPANY

COCA-COLA NORTH AMERICA DIVISION

 	 
	By:  	/s/ Paul W. Wood
 	 
	 	Paul W.  Wood 	 
	 	Title:  Vice President Bottler Business
 Development, CCNA
Date.                 April 10, 2002	 	 
	 
	Metrolina Bottling Company

 	 
	By:  	/s/ Umesh Kasbekar
 	 
	 	Title: Vice President
Date:  3/12/2002 	 
	 	 	 	 

21

 

APPENDIX 1

TERRITORY

The territory described in Distributor’s contract for Coca-Cola in bottles and cans as may have
been heretofore and as may be hereafter amended.

 

 

APPENDIX 2

AUTHORIZED CONTAINERS

12 oz. PET BOTTLE

20 oz. PET BOTTLE

500 mL PET BOTTLE

1 liter PET BOTTLE

1.5 liter PET BOTTLE

 

 

APPENDIX 3

TRADEMARKS

Dasani

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