Document:

SECOND AMENDMENT TO EMPLOYMENT AGREEMENT
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               SECOND AMENDMENT TO EMPLOYMENT AGREEMENT, dated as of November
14, 2001, by and between COACTIVE MARKETING GROUP, INC., a Delaware corporation
formerly known as Inmark Enterprises, Inc. ("Company"), and PAUL A. AMERSHADIAN,
an individual ("Employee").

                              W I T N E S S E T H:
                              - - - - - - - - - -

               WHEREAS, Company and Employee are parties to that certain
Employment Agreement, dated September 29, 1995, as amended by a First Amendment
to Employment Agreement dated as of May 2, 1997, pursuant to which Employee
serves as Executive Vice President of Company (the "Agreement"); and

               WHEREAS, Company and Employee desire to extend the term of the
Agreement until September 29, 2004 and to increase Employee's annual base salary
from $250,000 to $275,000 effective as of October 1, 2001, all as set forth
herein.

               NOW, THEREFORE, in consideration of the foregoing premises, and
for other good and valuable consideration, the receipt and sufficiency of which
are hereby acknowledged, Company and Employee agree as follows:

               1.     Paragraph 3 of the Agreement is hereby amended and
restated to read in its entirety as follows:

                      3.     Term. This Agreement shall be for a term of nine
               (9) years, commencing on September 29, 1995 and ending on
               September 28, 2004, unless sooner terminated as hereinafter
               provided. Unless either party elects to terminate this Agreement
               at the end of the original or any renewal term by giving the
               other party notice of such election at least sixty (60) days
               before the expiration of the then current term, this Agreement
               shall be deemed to have been renewed for an additional term of
               one (1) year commencing on the day after the expiration of the
               then current term.

               2.     Paragraph 4(a) of the Agreement is hereby amended and
restated to read in its entirety as follows:

                             (a)    For all of the services rendered by Employee
               to Company and its subsidiaries, Employee shall receive a base
               salary at the annual rate of (i) Two Hundred Thousand Dollars
               ($200,000) for the period from September 29, 1995 through October
               15, 1996, (ii) Two Hundred Twenty Thousand Dollars ($220,000) for
               the period from October 16, 1996 through September 30, 1997,
               (iii) Two Hundred Forty Thousand Dollars ($240,000) for the
               period from October 1, 1997 through March 31, 1998, (iv) Two
               Hundred Fifty Thousand Dollars ($250,000) for the period from
               April 1, 1998 through September 30, 2001, and (v) Two Hundred
               Seventy Five Thousand Dollars ($275,000) for the period from
               October 1, 2001 through the expiration or earlier termination of

<PAGE>

               this Agreement. Employee's base salary shall be payable in
               reasonable periodic installments in accordance with Company's
               regular payroll practices in effect from time to time.

               3.     Clauses (i) and (ii) of Paragraph 14(c) of the Agreement
are hereby amended and restated to read in their entirety as follows:

                             (i)    If to Company:

                                    CoActive Marketing Group, Inc.
                                    415 Northern Boulevard
                                    Great Neck, New York 11021
                                    Attention: Chairman

                                    with a copy, given in the manner prescribed
                                    above, to:

                                    Kronish, Lieb, Weiner & Hellman LLP
                                    1114 Avenue of the Americas
                                    New York, New York 10036-7798
                                    Attention: Steven K. Weinberg, Esq.

                             (ii)   If to Employee:

                                    39 Winged Foot Drive
                                    Manalapan, New Jersey 07726

               4.     Except as specifically provided herein, all terms and
conditions of the Agreement shall remain in full force and effect, and are
hereby ratified and confirmed in all respects by Company and Employee unless
otherwise specifically amended, waived or changed pursuant to the terms and
conditions of the Agreement. Except as specifically provided herein, this Second
Amendment is not a consent to any waiver or modification of any term or
condition of the Agreement.

               5.     In the event of any inconsistency between the terms of
this Second Amendment and the Agreement, this Second Amendment shall govern.

               6.     This Second Amendment and the rights and obligations of
the parties hereunder shall be construed in accordance with and be governed by
the laws of the State of New York, without giving effect to its conflicts of law
principles.

               7.     If any provision of this Second Amendment is determined to
be unenforceable or invalid under applicable law, such unenforceability or
invalidity shall not affect the enforceability or validity of any other
provision of this Second Amendment, and the parties hereto expressly agree that
such unenforceable or invalid provision shall be deemed severed from this Second
Amendment.

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<PAGE>

               8.     This Second Amendment may be executed in any number of
counterparts, and by the different parties hereto on the same or separate
counterparts, each of which shall be deemed to be an original instrument.

               IN WITNESS WHEREOF, the parties hereto have caused this Second
Amendment to be duly executed and delivered as of the date first above written.

                                       COACTIVE MARKETING GROUP, INC.

                                       By /s/ DONALD A. BERNARD
                                          --------------------------------------
                                          Name:  Donald A. Bernard
                                          Title: Executive Vice President

                                          /s/  Paul A. Amershadian
                                          --------------------------------------
                                          Paul A. Amershadian

                                       3ADMINISTRATION AND MARKETING SERVICES AGREEMENT
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               ADMINISTRATION AND MARKETING SERVICES AGREEMENT (this
"Agreement"), dated as of March 22, 2002 and effective as of April 1, 2002 by
and between GARCIA BALDWIN, INC. d/b/a MARKET VISION ("Market Vision") and
INMARK SERVICES, INC. ("Inmark").

                                    RECITALS

               WHEREAS, Market Vision and Inmark desire to enter into an
arrangement whereby Inmark provides Market Vision with administrative,
accounting, financial, marketing and project support services upon the terms set
forth in this Agreement.

               WHEREAS, it is the intention of the parties to assure that each
such party shall maintain sole discretion and authority over decisions as to
corporate and operational polices pertaining to their individual entities and
accordingly the services provided by Inmark as set forth in the Agreement are to
be construed to comply and conform with such intention and neither party shall
be entitled to contract or make commitments on behalf of the other party.

               NOW, THEREFORE, in consideration of the mutual promises and
agreements set forth herein, the parties hereto agree as follows:

         1.    ADMINISTRATIVE, ACCOUNTING AND FINANCIAL SERVICES. During the
term of this Agreement, Inmark for and on behalf of and in the name of Market
Vision shall (i) process and record all of Market Vision's financial and
accounting transactions; (ii) maintain all related books and records; and (iii)
prepare monthly financial statements, aged accounts receivable and payable
statements, work in process status reports and bank account reconciliations;

         1.1.  Financial statements shall be prepared in accordance with
generally accepted accounting standards and practices.

         1.2.  Inmark shall submit monthly financial statements and reports to
Market Vision within forty-five days subsequent to each respective month end.

         1.3.  It is further agreed and understood that the aforementioned
services exclude the preparation of Market Vision's corporate income tax
returns. Market Vision shall engage its own designated tax return preparer and,
to the extent required, independent accountants to audit and report on Market
Vision's financial statements and Market Vision shall solely bear the respective
costs thereof.

<PAGE>

         2.    MARKETING AND PROJECT SUPPORT SERVICES. During the term of this
Agreement, Inmark shall (i) assist Market Vision in the selling of Market
Vision's services; and (ii) provide contract administration and related project
support services for Market Vision client engagements, from inception of such
engagements through their completion.

         2.1.  In providing the aforementioned services, in addition to the
utilization of Inmark's facilities and other support personnel as may be
reasonably required, Inmark shall dedicate, and allocate the time thereof, of
specific personnel to Market Vision as follows:

                  SERVICES                                     FEE
                  --------                                     ---

            Account Service support                         $162,000
            Operations Support                              $121,500
            Accounting/Financial Admin.                     $ 81,000
            Project Management                              $ 56,000

                                          Annual            $420,000

                                          Monthly           $ 35,000

         3.    SERVICE OBLIGATIONS. With respect to the services to be provided
pursuant to Sections 1 and 2 above, Inmark shall conduct it activities in a
manner which is consistent with and conforms with the practices of that of its
own operations.

         3.1.  The foregoing not withstanding, unless Inmark has received
specific written authority from Market Vision to contract or make a commitment
in the name of or on behalf of Market Vision, nothing in this Agreement shall
convey the such authority to Inmark.

         4.    SERVICE FEES. During the term of this Agreement, Market Vision
shall pay Inmark on the 15th of each month commencing on April 15, 2002, a
monthly fee in the amount of $35,000.

         4.1.  Service fees are intended to cover the cost of Inmark personnel
assigned to service Market Vision and the overhead associated with the use of
Inmark facilities. Pre-approved direct costs and expenses incurred on behalf of
Market Vision shall paid directly by Market Vision.

         5.    TERM. This Agreement shall be for a term of six (6) months,
commencing on April 1, 2002 and ending on the September 30, 2002 sixth month
anniversary thereof. The term of this Agreement shall automatically continue
after the initial six month term unless and until either party terminates this
Agreement by providing the other party with no less than one hundred and twenty
(120) days prior written notice of termination effective on or after the
September 30, 2002 sixth month anniversary of the term of this Agreement.

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               IN WITNESS WHEREOF, and intending to be legally bound thereby,
the parties hereto have duly executed and delivered this Agreement or caused
this Agreement to be duly executed and delivered by their duly authorized
officers as of the date and year first above written.

GARCIA BALDWIN, INC.                   INMARK SERVICES, INC.
dba Market Vision

By: /s/ YVONNE GARCIA                  By: /s/ JOHN P. BENFIELD
    -------------------------              -------------------------------------
    Yvonne Garcia                          John P. Benfield
    President                              President

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