Document:

exv10w35

Exhibit 10.35

ADECOAGRO/IFH 2007/2008 EQUITY INCENTIVE PLAN (FORMERLY, THE

INTERNATIONAL FARMLAND HOLDINGS LLC 2007/2008 EQUITY INCENTIVE 
PLAN)

Preliminary Statement

          Pursuant to a corporate reorganization (the “Reorganization”) that occurred
on October 30, 2010 (the “Reorganization Date”), Adecoagro S.A., a Luxembourg stock
corporation (the “Company”) became the holder of a majority of the ordinary limited
liability company membership units of International Farmland Holdings, LLC, a Delaware limited
liability company that, pursuant to the Reorganization was converted into a Delaware limited
partnership (such pre-Reorganization limited liability company and post-Reorganization limited
partnership, collectively, “IFH”). On January 24, 2011 (the “Effective Date”), the Company
effected a 3:2 reverse stock split by changing the nominal value of the equity shares of the
Company from the nominal value of USD$1 each to the nominal value of USD$1.5 each (the “Reverse
Stock Split”). As part of the Reorganization and the Reverse Stock Split, the Management Committee
of IFH and the Board of Directors of the Company have each resolved to amend and restate the IFH
2007/2008 Equity Incentive Plan, initially effective, November 13, 2007, into this Adecoagro/IFH
2007/2008 Equity Incentive Plan (the “Plan”), effective as of the Effective Date, to
reflect the conversion of options to purchase ordinary units of IFH (“IFH Options”) into
options to purchase or subscribe for the Company’s ordinary shares, par value USD$1.50 per share.
The Plan contains terms and conditions that are intended to maintain in all material respects the
same, and in no event greater, economic benefit to optionees as provided under the Plan as in
effect prior to the Reorganization Date.

 

SECTION 1. GENERAL PURPOSE OF THE PLAN; DEFINITIONS

          The purpose of the Plan is to encourage and enable the officers, employees, directors and
other key persons (including prospective employees, but conditioned on their employment, and
consultants) of the Company and any Subsidiary, upon whose judgment, initiative and efforts the
Company largely depends for the successful conduct of its business, to acquire a proprietary
interest in the Company. It is anticipated that providing such persons with a direct stake in the
Company’s welfare will assure a closer identification of their interests with those of the Company
and its shareholders, thereby stimulating their efforts on the Company’s behalf and strengthening
their desire to remain with the Company.

          The following terms shall be defined as set forth below:

          “Act” means the United States Securities Act of 1933, as amended, and the rules and
regulations thereunder.

          “Award” or “Awards,” means a grant of Options under the Plan.

 

 

          “Award Agreement” means a written or electronic agreement setting forth the terms and
provisions applicable to an Award granted under the Plan. Each Award Agreement may contain terms
and conditions in addition to those set forth in the Plan; provided, however, that in the event of
any conflict in the terms of the Plan and the Award Agreement, the terms of the Plan shall govern.

          “Board” means the Board of Directors of the Company.

          “Cause” shall have the meaning as set forth in the Award Agreement(s). In the case that any
Award Agreement does not contain a definition of “Cause,” it shall have the meaning as determined
in good faith by the Board.

          “Chief Executive Officer” means Mariano Bosch in his capacity as the Chief Executive Officer
of the Company, or such other Chief Executive Officer of the Company from time to time.

          “Code” means the United States Internal Revenue Code of 1986, as amended, and any
successor Code, and related rules, regulations and interpretations.

          “Committee” means the Committee referred to in Section 2.

          “Exchange Act” means the United States Securities Exchange Act of 1934, as amended, and the
rules and regulations thereunder.

          “Fair Market Value” of an Ordinary Share, or any security of a Subsidiary or an affiliate of
the Company which a holder of an Ordinary Share is entitled to receive (whether by distribution,
conversion or exchange) (an “Exchange Security”) on any given date means the fair market
value of the Ordinary Share or, if applicable, such Exchange Security, determined in good faith by
the Committee based on the reasonable application of a reasonable valuation method not inconsistent
with Section 409A of the Code. If the Ordinary Shares or, if applicable, the Exchange Securities
are admitted to quotation on a securities exchange, the determination shall be made by reference to
market quotations. If the date for which Fair Market Value is determined is the first day when
trading prices for the Ordinary Shares or, if applicable, the Exchange Securities are reported on a
securities exchange, the Fair Market Value shall be the “Price to the Public” (or equivalent) set
forth on the cover page for the final prospectus relating to the Company’s Initial Public Offering.

          “Good Reason” shall have the meaning as set forth in the Award Agreement(s). In the case that
any Award Agreement does not contain a definition of “Good Reason,” it shall have the meaning as
determined in good faith by the Board.

          “Initial Public Offering” means the consummation of the first fully underwritten, firm
commitment public offering pursuant to an effective registration statement under the Act covering
the offer and sale by the Company or any of its Subsidiaries or affiliates of its equity
securities, as a result of or following which the Ordinary Shares or, if applicable, any Exchange
Security shall be publicly held.

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          “Option” means any option to purchase, or subscribe for, Ordinary Shares granted pursuant to
Section 5.

          “Ordinary Shares” means the Company’s ordinary shares, par value USD$1.50 per share.

          “Sale Event” shall mean and include any of the following: (a) consummation of a merger or
consolidation of the Company with or into any other corporation or other entity in which Pampas
Humedas, the HBK Member and Ospraie Advisors will not, directly or indirectly, collectively
continue to hold at least a majority of the outstanding Ordinary Shares or other voting securities
of the Company; (b) a sale, lease, exchange or other transfer (in one transaction or a related
series of transactions) of all or substantially all of the Company’s and its Subsidiaries’ assets
on a consolidated basis to an unrelated person or entity; (c) the acquisition by any person or any
group of persons, acting together in any transaction or related series of transactions, of such
quantity of the Company’s Ordinary Shares or other voting securities as causes such person, or
group of persons, to possess, directly or indirectly, as of the time immediately after such
transaction or related series of transactions, the power to direct the management and policies of
the Company, whether through the ownership of Ordinary Shares or other voting securities, by
contract or otherwise; or (d) the liquidation or dissolution of the Company. For purposes of
clarity, an Initial Public Offering shall not constitute a Sale Event for purposes of this Plan.

          “Section 409A” means Section 409A of the Code and the regulations and other guidance
promulgated thereunder.

          “Shareholder Agreement” means the Shareholder Agreement, dated as of the Reorganization Date,
as amended or restated from time to time.

          “Subsidiary” means any corporation or other entity (other than the Company) in which the
Company has at least a 50 percent interest, either directly or indirectly.

			
	SECTION 2.	 	ADMINISTRATION OF PLAN; COMMITTEE AUTHORITY TO SELECT GRANTEES AND DETERMINE
AWARDS

     (a) Administration of Plan. The Plan shall be administered by the Board, or at the discretion of the Board, by a
committee thereof, comprised, except as contemplated by Section 2(c), of not less than two
members of the Board. All references herein to the “Committee” shall be deemed to refer to the
group then responsible for administration of the Plan at the relevant time (i.e., either the
Board or a committee or committees of the Board, as applicable).

     (b) Powers of Committee. The Committee shall have the power and authority to grant Awards consistent with the
terms of the Plan, including the power and authority:

          (i) to select the individuals to whom Awards may from time to time be granted;

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          (ii) to determine the time or times of grant, and the amount, if any, Options, granted to
any one or more grantees;

          (iii) to determine the number of Ordinary Shares to be covered by any Award and, subject to
the provisions of Section 5(a)(i) below, the price, exercise price, conversion ratio or other
price relating thereto;

          (iv) to determine and, subject to Section 9, to modify from time to time the terms and
conditions, including restrictions, not inconsistent with the terms of the Plan, of any Award,
which terms and conditions may differ among individual Awards and grantees, and to approve the
form of written or electronic instruments evidencing the Awards;

          (v) to accelerate at any time the exercisability or vesting of all or any portion of any
Award;

          (vi) to impose any limitations on Awards granted under the Plan, including limitations on
transfers, repurchase provisions and the like, and to exercise repurchase rights or obligations;

          (vii) subject to any restrictions applicable to Options, to extend at any time the period
in which Options may be exercised; and

          (viii) at any time to adopt, alter and repeal such rules, guidelines and practices for
administration of the Plan and for its own acts and proceedings as it shall deem advisable; to
interpret the terms and provisions of the Plan and any Award (including related written
instruments); to make all determinations it deems advisable for the administration of the Plan;
to decide all disputes arising in connection with the Plan; and to otherwise supervise the
administration of the Plan.

All decisions and interpretations of the Committee shall be binding on all persons, including the
Company and Plan grantees.

     (c) Delegation of Authority to Grant Options. Subject to applicable law, the Committee, in its discretion, may delegate to the Chief
Executive Officer the power to designate officers or employees to be recipients of Options, and
to determine the number of such Options to be received by such officers or employees. Any such
delegation by the Committee shall also provide that the Chief Executive Officer may not grant
awards to himself or herself. The Committee may revoke or amend the terms of a delegation at
any time but such action shall not invalidate any prior actions of the Committee’s delegate or
delegates that were consistent with the terms of the Plan.

     (d) Award Agreement. Awards under the Plan shall be evidenced by Award Agreements that set forth the terms,
conditions and limitations for each Award and may include, without limitation, the term of an
Award, the provisions applicable in the event employment or service terminates, and the
Company’s authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind an
Award.

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     (e) Indemnification. Neither the Board nor the Committee, nor any member or representative of either or any
delegate thereof, shall be liable for any act, omission, interpretation, construction or
determination made in good faith in connection with the Plan, and the members of the Board and
the Committee (and any delegate thereof) shall be entitled in all cases to indemnification and
reimbursement by the Company in respect of any claim, loss, damage or expense (including,
without limitation, reasonable attorneys’ fees) arising or resulting therefrom to the fullest
extent permitted by law and/or under the Company’s governing documents, including its articles
or bylaws, or any directors’ and officers’ liability insurance coverage which may be in effect
from time to time and/or any indemnification agreement between such individual and the Company.

     (f) Foreign Award Recipients. Notwithstanding any provision of the Plan to the contrary, in order to comply with the
laws in other countries in which the Company and any Subsidiary operate or have employees or
other individuals eligible for Awards, the Committee, in its sole discretion, shall have the
power and authority to: (i) determine which Subsidiaries, if any, shall be covered by the Plan;
(ii) determine which individuals, if any, outside the United States are eligible to participate
in the Plan; (iii) modify the terms and conditions of any Award granted to individuals outside
the United States to comply with applicable foreign laws; (iv) establish subplans and modify
exercise procedures and other terms and procedures, to the extent the Committee determines such
actions to be necessary or advisable (and such subplans and/or modifications shall be attached
to the Plan as appendices); provided, however, that no such subplans and/or
modifications shall increase the limitation on the number of Ordinary Shares reserved for
issuance pursuant to Section 3 (a) hereof; and (v) take any action, before or after an Award is
made, that the Committee determines to be necessary or advisable to obtain approval or comply
with any local governmental regulatory exemptions or approvals. Notwithstanding the foregoing,
the Committee may not take any actions hereunder, and no Awards shall be granted, that would
violate the Exchange Act or any other applicable United States securities law, the Code, or any
other applicable United States governing statute or law.

     (g) Deferral Arrangement. The Committee may establish rules and procedures, consistent with Section 409A, setting
forth the circumstances under which the distribution or the receipt of Ordinary Shares or, if
applicable Exchange Securities and other amounts payable with respect to an Award may be
deferred either automatically or at the election of the grantee and whether and to what
extent the Company may pay or credit amounts constituting interest (at rates determined by
the Committee) or dividends or deemed dividends on such deferrals.

			
	SECTION 3.	 	ORDINARY SHARES ISSUABLE UNDER THE PLAN; MERGERS AND OTHER TRANSACTIONS;
SUBSTITUTION

     (a) Ordinary Shares Issuable. The number of Ordinary Shares reserved and available
for issuance under the Plan shall be 2.355.743 Ordinary Shares, subject to adjustment
as provided in Section 3(b). For purposes of this limitation, the Ordinary Shares or, if
applicable Exchange Securities underlying any Awards that are forfeited, canceled, withheld upon
exercise of an Option or settlement of an Award to cover the exercise price or tax withholding,
reacquired by the Company prior to vesting, satisfied without the issuance of

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Ordinary Shares
or, if applicable Exchange Securities or otherwise terminated (other than by exercise or
exchange), in each case shall be added back to the Ordinary Shares available for issuance under
the Plan. Subject to such overall limitations, Ordinary Shares may be issued up to such maximum
number pursuant to any type or types of Award. The Ordinary Shares available for issuance under
the Plan may be authorized but unissued Ordinary Shares or Ordinary Shares reacquired by the
Company and held in treasury.

     (b) Changes in Capitalization, Initial Public Offering. Subject to Section 3(c) hereof, if, as a result of any reorganization, recapitalization,
reclassification, stock dividend, stock split, reverse stock split or other similar change in
the Company’s capitalization, the outstanding Ordinary Shares or, if applicable Exchange
Securities are increased or decreased or are exchanged for a different number or kind of shares
or other securities of the Company, or additional shares or new or different shares or other
securities of the Company or other non-cash assets are distributed with respect to such Ordinary
Shares or other securities, or, if, as a result of any merger or consolidation, or sale of all
or substantially all of the assets of the Company, the outstanding Ordinary Shares are converted
into or exchanged for securities of the Company, any successor entity (or a parent or subsidiary
thereof) or any of its Subsidiaries or affiliates, the Committee shall make an appropriate and
equitable or proportionate adjustment in (i) the maximum number of Ordinary Shares or, if
applicable, Exchange Securities reserved for issuance under the Plan, (ii) the number and kind
of shares or other securities subject to any then outstanding Awards under the Plan, and (iii)
the price for each Ordinary Share, or, if applicable, Exchange Security subject to any then
outstanding Options under the Plan, without changing the aggregate exercise price (i.e., the
exercise price multiplied by the number of Options) as to which such Options remain exercisable.
The adjustment by the Committee shall be final, binding and conclusive. Following an Initial
Public Offering, this Plan and each Award Agreement will be amended to facilitate the exchange
or conversion of any Award under the Plan for options to purchase shares issued by the issuer
under the Initial Public Offering, each of which shall be an Exchange Security, provided that
(A) the Committee shall consummate the exchange or conversion for the number and form of such
Exchange Securities that are, in the discretion of the Committee, of an equal Fair Market Value
to the Award exchanged therefor and (B) the terms and conditions of such options to purchase
Exchange Securities shall be comparable to the terms proscribed for the exchanged Award under
the Plan but
shall be set in the discretion of the Committee as is necessary in connection with the
conditions surrounding such Initial Public Offering.

     (c) Sale Events.

          (i) Upon consummation of a Sale Event (but not a Sale Event triggered only by the
consummation of an Initial Public Offering), the Plan and all outstanding Awards granted
hereunder shall terminate (other than any rights in favor of the Company to repurchase any
Ordinary Shares or, if applicable, Exchange Securities underlying any Award, whether pursuant to
an Award Agreement or the Shareholder Agreement), unless provision is made in connection with
the Sale Event in the sole discretion of the parties to the Sale Event for the assumption or
continuation by the successor entity of Awards theretofore granted (an “Assumed Award”),
or the substitution of such Awards with new awards of the successor entity or parent thereof (a
“Substituted Award”), with an equitable or proportionate

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adjustment as to the number and
kind of securities and, if appropriate, the per security exercise prices, as such parties shall
agree (after taking into account any acceleration hereunder). In connection with any Sale Event
in which all of the consideration is cash, the parties to any such Sale Event may also provide
that some or all outstanding Awards that would otherwise not be fully vested and exercisable in
full after giving effect to the Sale Event will be converted (a “Converted Award”) into
the right to receive the consideration payable to holders of Ordinary Shares or, if applicable,
Exchange Securities in the Sale Event (net of the applicable exercise price), subject to any
remaining vesting provisions relating to such Awards and the other terms and conditions of the
Sale Event (such as indemnification obligations and purchase price adjustments) to the extent
provided by the parties and the further provisions set forth in paragraph (iii) below regarding
the effect on Converted Awards of termination of employment following a Sale Event and the
provisions set forth in (iv) below regarding payments in respect of Converted Awards.

          (ii) In the event the Plan and all outstanding Awards terminate in connection with a Sale
Event, except as the Committee may otherwise specify with respect to particular Awards in the
relevant Award Agreement, all Options that are not exercisable immediately prior to the
effective time of the Sale Event shall become fully exercisable as of the consummation of the
Sale Event and all other Awards shall become fully vested and nonforfeitable as of such
consummation. In addition, each grantee shall be permitted, within a specified period of time
prior to the consummation of the Sale Event as determined by the Committee, to exercise all
outstanding Options held by such grantee, including those that will become exercisable upon the
consummation of the Sale Event; provided, however, that the exercise of Options
not exercisable prior to the Sale Event shall be subject to the consummation of the Sale Event.

          (iii) In the event that provision is made in connection with a Sale Event for Assumed
Awards, Substituted Awards and/or Converted Awards (any such Award, a “Continuing
Award”) then, except as the Committee may otherwise determine with respect to particular
Awards or as may otherwise be provided in an Award Agreement, each unvested Continuing Award
shall be deemed vested and exercisable or become payable in full upon the date on which the
grantee’s employment or service relationship with the Company and any Subsidiary or successor
entity, as the case may be, terminates if such
termination occurs (i) within 6 months after such Sale Event (the “Double Trigger
Period”) and (ii) such termination is by the Company or any Subsidiary or successor entity
without Cause.

          (iv) (A) In connection with any Sale Event in which the parties have provided for any
Converted Awards, the parties thereto may establish an escrow account (the “Award
Escrow”) to satisfy the payment obligation with respect to the Converted Awards. In such
event, the Company shall arrange for the acquirer in any such Sale Event to deposit into the
Award Escrow an amount of consideration sufficient to pay to the holders of unexercised
Converted Awards the consideration such holders would have received in the Sale Event (net of
the applicable exercise price) had such Converted Awards been exercisable at the time of
consummation of the Sale Event and such Award Escrow shall be used exclusively to satisfy
obligations with respect to the Converted Awards. The Award Escrow shall remain in place
beginning on the closing date of the applicable Sale Event and ending on the date which is

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the
earlier of (i) the last vesting date on which any holder is subject to any remaining vesting
provisions relating to a Converted Award, or (ii) the date on which the employment or service
relationship of all holders of Converted Awards with the Company and its subsidiaries or
successor entity is terminated (the “Award Escrow Expiration Date”).

          (B) If and to the extent any Converted Awards vest in accordance with the applicable
vesting schedule, the consideration relating to such vested Converted Awards shall promptly
be paid to the holder thereof from the Award Escrow.

          (C) In the event the employment of any holder of a Converted Award is terminated during
the Double-Trigger Period by the Company or any Subsidiary or successor entity without Cause
or upon such holder’s death or disability (as such term is defined in 22(e) of the Code),
the consideration relating to such Converted Award shall promptly be paid to such holder
from the Award Escrow.

          (D) In the event the employment of any holder of a Converted Award is terminated during
the Double-Trigger Period by the Company or any Subsidiary or successor entity for Cause or
by such holder, any remaining Converted Awards held by such holder at the time of such
termination shall immediately be forfeited and cancelled and the consideration relating to
such Converted Awards shall be retained in the Award Escrow and distributed on the Award
Escrow Expiration Date as provided in paragraph (F) below.

          (E) In the event the employment of any holder of a Converted Award is terminated for
any reason by the Company or any Subsidiary or successor entity after the Double-Trigger
Period has expired, any remaining Converted Awards held by such holder shall immediately be
forfeited and cancelled and the consideration relating to such Converted Awards shall be
retained in the Award Escrow and distributed on the Award Escrow Expiration Date as provided
in paragraph (F) below.

          (F) Upon the Award Escrow Expiration Date, any amount remaining in the Award Escrow
shall be distributed to the selling individuals and/or entities in the
Sale Event in the same manner as if it were additional consideration to be distributed
in accordance with the applicable sale agreement.

          (v) Notwithstanding anything to the contrary herein, the Company shall have the right, but
not the obligation in connection with a Sale Event, to make or provide for a cash payment to
grantees holding Options, in exchange for the cancellation thereof, in an amount equal to the
difference between (A) the value as determined by the Committee of the consideration payable, or
otherwise to be received by shareholders, per Ordinary Share or, if applicable, Exchange
Security pursuant to a Sale Event multiplied by the number of Ordinary Shares or, if applicable,
Exchange Securities subject to outstanding Options (to the extent then exercisable, including by
reason of vesting acceleration, at prices not in excess of the applicable sale price for the
Ordinary Shares or, if applicable, Exchange Securities in the Sale Event) and (B) the aggregate
exercise price of all such outstanding Options (to the extent then exercisable, including by
reason of vesting acceleration, at prices not in excess of the sale price), subject to the other
terms and conditions of the Sale Event (such as

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indemnification obligations and purchase price
adjustments) to the extent provided by the parties.

     (d) Substitute Awards.

               The Committee may grant Awards under the Plan in substitution for equity and similar
equity-based awards held by employees, directors or other key persons of another corporation in
connection with the merger or consolidation of the employing corporation with the Company or a
Subsidiary or the acquisition by the Company or a Subsidiary of property or stock of the employing
corporation. The Committee may direct that the substitute awards be granted on such terms and
conditions as the Committee considers appropriate in the circumstances. Any substitute Awards
granted under the Plan shall not count against the limitation set forth in Section 3(a).

SECTION 4. ELIGIBILITY

          Grantees under the Plan will be such full or part-time officers and other employees, directors
and key persons (including prospective employees, but conditioned on their employment, and
consultants) of the Company and any Subsidiary who are selected from time to time by the Committee
in its sole discretion;.

SECTION 5. OPTIONS

          Any Option granted under the Plan must be made pursuant to an Option Award Agreement in such
form as the Committee may from time to time approve. Option Award Agreements need not be
identical.

          No Option shall be granted under the Plan after the date which is ten years from the date the
Plan is approved by the Board.

     (a) Terms of Options. The Committee in its discretion may grant Options to eligible employees, directors and
key persons of the Company or any Subsidiary. Options granted pursuant to this Section 5(a)
shall be subject to the following terms and conditions and shall contain such additional terms
and conditions, not inconsistent with the terms of the Plan, as the Committee shall deem
desirable. If the Committee so determines, Options may be granted in lieu of cash compensation
at the optionee’s election, subject to such terms and conditions as the Committee may establish.

          (i) Exercise Price. The exercise price per share for the Ordinary Shares or, if
applicable Exchange Securities covered by an Option granted pursuant to Section 5(a) shall be
determined by the Committee at the time of grant but shall not be less than the greater of one
hundred percent (100%) of the Fair Market Value of an Ordinary Share on the date of grant and
the par value of an Ordinary Share. Notwithstanding the foregoing, with respect to IFH Options
granted prior to the Effective Date that are converted into Options in connection with the
Reorganization, the exercise price per Option Share shall be based upon the exercise price per
unit of the IFH Option, as set forth in the following table:

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Per Unit/Share Exercise Price Conversion

	 	 	 	 	 
	IFH Option Exercise Price	 	Option Exercise Price
	2.2

	 	 	12.81883	 
	2.3

	 	 	13.4015	 

          (ii) Option Term. The term of each Option shall be fixed by the Committee, but no
Option shall be exercisable more than ten years after the date the Option is granted.

          (iii) Exercisability; Rights of a Shareholder. Options shall become exercisable at
such time or times, whether or not in installments, as shall be determined by the Committee at
or after the grant date. An optionee shall have the rights of a shareholder only as to Ordinary
Shares or, if applicable Exchange Securities acquired upon the exercise of an Option and not as
to unexercised Options. An optionee shall not be deemed to have acquired any such shares unless
and until an Option shall have been exercised pursuant to the terms hereof and the optionee’s
name shall have been entered on the books or registers of the Company or of the relevant
transfer agent as a shareholder.

          (iv) Method of Exercise. Options may be exercised by an optionee in whole or in
part, by the optionee giving written notice of exercise to the Company, specifying the number of
Ordinary Shares or, if applicable Exchange Securities to be purchased. Payment of the purchase
price may be made by one or more of the following methods (or any combination thereof) to the
extent provided in the Option Award Agreement:

          (A) In cash, by certified or bank check, by wire transfer of immediately available
funds, or other instrument acceptable to the Committee;

          (B) If the Initial Public Offering has occurred, subject to applicable law and the
Committee’s express prior written consent, through the delivery (or attestation to the
ownership) of shares of the Company that have been purchased by the optionee on the open
market or that are beneficially owned by the optionee and are not then subject to
restrictions under any Company plan. To the extent required to avoid variable accounting
treatment under FAS 123R or other applicable accounting rules, such surrendered shares if
originally purchased from the Company shall have been owned by the optionee for at least six
months. Such surrendered shares shall be valued at Fair Market Value on the exercise date;
and

          (C) Subject to applicable law and the Committee’s express prior written consent, by the
optionee delivering to the Company a properly executed exercise notice together with
irrevocable instructions to a broker to promptly deliver to the Company cash or a check
payable and acceptable to the Company for the purchase price; provided that in the
event the optionee chooses to pay the purchase price as so provided, the optionee and the
broker shall comply with such procedures and enter into such agreements of indemnity and
other agreements as the Committee shall prescribe as a condition of such payment procedure.

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          Payment instruments will be received subject to collection. An Option shall not be deemed
exercised and the Ordinary Shares or, if applicable Exchange Securities underlying such Option will
not be issued to the optionee until the Company has completed all steps required by law to be taken
in connection with the issuance and sale of the shares, including without limitation (i) receipt of
a representation from the optionee at the time of exercise of the Option that the optionee is
purchasing the shares for the optionee’s own account and not with a view to any sale or
distribution thereof, (ii) the legending of any certificate or the books or registers of the
Company or of the relevant transfer agent representing the shares to evidence the foregoing
restrictions, and (iii) obtaining from optionee payment or provision for all withholding taxes due
as a result of the exercise of the Option.

          The issuance of Ordinary Shares or, if applicable Exchange Securities to be purchased pursuant
to the exercise of an Option will be contingent upon receipt from the optionee (or a purchaser
acting in his or her stead in accordance with the provisions of the Option) by the Company of the
full purchase price for such shares and the fulfillment of any other requirements contained in the
Award Agreement or applicable provisions of laws. In the event an optionee chooses, subject to
applicable law and the Committee’s express prior written consent, to pay the purchase price by
previously-owned Ordinary Shares or, if applicable Exchange Securities through the attestation
method, the number of Ordinary Shares or, if applicable Exchange Securities transferred to the
optionee upon the exercise of the Option shall be net of the number of shares attested to.

          (b) Non-Transferability of Options. No Option shall be transferable by the optionee otherwise than by will or by the laws of
descent and distribution and all Options shall be exercisable, during the optionee’s lifetime, only
by the optionee, or by the optionee’s legal representative or guardian in the event of the
optionee’s incapacity. Notwithstanding the foregoing, the Committee, in its sole discretion, may
provide in the Award Agreement regarding a given Option that the optionee may transfer,
without consideration for the transfer, his or her Options to members of his or her immediate
family, to trusts for the benefit of such family members, or to partnerships in which such family
members are the only partners, provided that the transferee agrees in writing with the Company to
be bound by all of the terms and conditions of the Plan and the applicable Option.

SECTION 6. TAX WITHHOLDING

          (a) Payment by Grantee. Each grantee shall, no later than the date as of which the value of an Award or of any
Ordinary Shares or, if applicable Exchange Securities or other amounts received thereunder first
becomes includable in the gross income of the grantee for income tax purposes, pay to the Company,
or make arrangements satisfactory to the Committee regarding payment of, any federal, state, local
or other taxes of any kind, as well as social security payments, required by law to be withheld by
the Company with respect to such income. The Company and any Subsidiary shall, to the extent
permitted by law, have the right to deduct any such taxes from any payment of any kind otherwise
due to the grantee. The Company’s obligation to deliver certificates to any grantee is subject to
and conditioned on any such tax withholding obligations being satisfied by the grantee.

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          (b) Payment in Securities. Subject to approval by the Committee, a grantee may elect to have the Company’s minimum
required tax and social security payments withholding obligations satisfied, in whole or in part,
by authorizing the Company to withhold from Ordinary Shares or, if applicable Exchange Securities
to be issued pursuant to any Award a number of shares with an aggregate Fair Market Value (as of
the date the withholding is effected) that would satisfy the minimum withholding amount due.

SECTION 7. SECTION 409A AWARDS.

     (a) To the extent that any Award is determined to constitute “nonqualified deferred
compensation” within the meaning of Section 409A (a “409A Award”), the Award shall be
subject to such additional rules and requirements as specified by the Committee from time to
time in order to comply with Section 409A. In this regard, if any amount under a 409A Award is
payable upon a “separation from service” (within the meaning of Section 409A) to a grantee who
is considered a “specified employee” (within the meaning of Section 409A), then no such payment
shall be made prior to the date that is the earlier of (i) six months and one day after the
grantee’s date of separation from service, or (ii) the grantee’s death, but only to the extent
such delay is necessary to prevent such payment from being subject to interest, penalties and/or
additional tax imposed pursuant to Section 409A.

     (b) The Company makes no representation or warranty and shall have no liability to any
grantee or any other person if any provisions of this Plan or Awards hereunder are determined to
constitute deferred compensation subject to Section 409A but do not satisfy an exemption from,
or the conditions of, such section.

SECTION 8. TRANSFER, LEAVE OF ABSENCE, ETC.

     For purposes of the Plan, the following events shall not be deemed a termination of
employment:

     (a) a transfer to the employment of the Company from a Subsidiary or from the Company to a
Subsidiary, or from one Subsidiary to another; or

     (b) an approved leave of absence for military service, sickness or disability, or for any
other purpose approved by the Company, if the employee’s right to re-employment is guaranteed
either by a statute or by contract or under the policy pursuant to which the leave of absence
was granted or if the Committee otherwise so provides in writing.

SECTION 9. AMENDMENTS AND TERMINATION

          The Board may, at any time, amend or discontinue the Plan and the Committee may, at any time,
amend or cancel any outstanding Award (or provide substitute Awards at the same or a reduced
exercise or purchase price or with no exercise or purchase price in a manner not inconsistent with
the terms of the Plan; provided, that such price, if any, must satisfy the requirements
which would apply to the substitute or amended Award if it were then initially granted under the
Plan for the purpose of satisfying changes in law or for any other lawful purpose), but no such
action shall adversely affect rights under any outstanding Award without the consent of the holder
of the Award. The Committee may exercise its discretion to reduce the 

12

 

exercise price of
outstanding Options or effect repricing through cancellation of outstanding Awards and by granting
such holders new Awards in replacement of the cancelled Awards. Nothing in this Section 9 shall
limit the Board’s or Committee’s authority to take any action permitted pursuant to Section 3(c).

SECTION 10. STATUS OF PLAN

          With respect to the portion of any Award that has not been exercised and any payments in cash,
Ordinary Shares or, if applicable Exchange Securities or other consideration not received by a
grantee, a grantee shall have no rights greater than those of a general creditor of the Company
unless the Committee shall otherwise expressly so determine in connection with any Award or Awards.
In its sole discretion, the Committee may authorize the creation of trusts or other arrangements
to meet the Company’s obligations to deliver Ordinary Shares or, if applicable Exchange Securities
or make payments with respect to Awards hereunder; provided, that the existence of such
trusts or other arrangements is consistent with the foregoing sentence.

SECTION 11. GENERAL PROVISIONS

          (a) No Distribution; Compliance with Legal Requirements. The Committee may require each person acquiring Ordinary Shares or, if applicable Exchange
Securities pursuant to an Award to represent to and agree with the Company in writing that such
person is acquiring such Ordinary Shares or, if applicable Exchange Securities without a view to
distribution thereof. No Ordinary Shares or, if applicable Exchange Securities shall be issued
pursuant to an Award until all applicable securities law and other legal and stock
exchange or similar requirements have been satisfied. The Committee may require the placing
of such stop-orders and restrictive legends on certificates for Ordinary Shares or, if applicable,
Exchange Securities and Awards, or in its books or registers or its transfer agent’s books or
registers, as it deems appropriate.

          (b) Delivery of Certificates. If Ordinary Shares or, if applicable Exchange Securities are certificated, certificates to
grantees under the Plan shall be deemed delivered for all purposes when the Company or a transfer
agent of the Company shall have mailed such certificates in the mail, addressed to the grantee, at
the grantee’s last known address on file with the Company. Options shall be in registered form
only.

          (c) Other Compensation Arrangements; No Employment Rights. Nothing contained in the Plan shall prevent the Board from adopting other or additional
compensation arrangements, including trusts, and such arrangements may be either generally
applicable or applicable only in specific cases. The adoption of the Plan and the grant of Awards
do not confer upon any employee any right to continued employment or service relationship with the
Company or any Subsidiary.

          (d) Trading Policy Restrictions. Option exercises and other Awards under the Plan shall be subject to such Company’s insider
trading policy-related restrictions, terms and conditions as may be established by the Committee,
or in accordance with policies set by the Committee, from time to time, as well as applicable law.

          (e) Designation of Beneficiary. Each grantee to whom an Award has been made under the Plan may designate a beneficiary or
beneficiaries to exercise any Award on or after the grantee’s death or receive any payment under
any Award payable on or after the 

13

 

grantee’s death. Any such designation shall be on a form
provided for that purpose by the Committee and shall not be effective until received by the
Committee. If no beneficiary has been designated by a deceased grantee, or if the designated
beneficiaries have predeceased the grantee, the beneficiary shall be the grantee’s estate.

          (g) Shareholder Agreement. Notwithstanding any other provision of this Plan to the
contrary, the issuance of Ordinary Shares or, if applicable Exchange Securities, to be purchased
pursuant to the exercise of an Option prior to an Initial Public Offering shall be contingent upon
the Optionee’s execution of a Joinder Agreement to the Shareholder Agreement, or other appropriate
securityholder documentation, as may be required by the Committee in its discretion.

SECTION 12. EFFECTIVE DATE OF PLAN

          The Plan shall become effective upon the Effective Date. Subject to such approval by the
Board and to the requirement that no Option or other Award may be issued hereunder prior to such
approval, Options and other Awards may be granted hereunder on and after adoption of the
Plan by the Board. No grants of Options and other Awards may be made hereunder after the
tenth anniversary of the initial effective date of the Plan.

SECTION 13. GOVERNING LAW

          This Plan, all Awards and any controversy arising out of or relating to this Plan and all
Awards shall be governed by and construed in accordance with Luxembourg law, except as required by
the laws of the applicable jurisdiction in which any optionee is employed or otherwise engaged by
the Company or any Subsidiary, as the case may be.

14Exhibit 10.1

EXHIBIT 10.1

FIFTH AMENDMENT TO EMPLOYMENT AGREEMENT

This FIFTH AMENDMENT TO EMPLOYMENT AGREEMENT (“Fifth Amendment”), dated January 21, 2011, is
by and between THE BON-TON STORES, INC., a Pennsylvania corporation (the “Company”), and BYRON L.
BERGREN (“Employee”).

W I T N E S S E T H:

WHEREAS, the Company and Employee entered into an Agreement dated as of August 24, 2004
(“Agreement”) with respect to the employment of Employee as the President and Chief Executive
Officer of the Company;

WHEREAS, the Company and Employee entered into an amendment to the Agreement as of May 1, 2005
(“First Amendment”), a second amendment to the Agreement on May 23, 2006 (“Second Amendment”), a
third amendment to the Agreement on July 19, 2007 (“Third Amendment”) and a fourth amendment to the
Agreement on March 18, 2009 (“Fourth Amendment”);

WHEREAS, the Company’s Board of Directors (“Board”) has approved this Fifth Amendment;

WHEREAS, the Human Resources and Compensation Committee (“HRCC”) of the Board has approved the
cash bonus opportunity described below in this Fifth Amendment for which Employee shall be eligible
for Fiscal Year 2011 (defined below) and, if applicable, for subsequent fiscal years; and

WHEREAS, capitalized terms used but not defined herein shall have the meanings ascribed
thereto in the Agreement (as previously amended by the First Amendment, the Second Amendment, the
Third Amendment and the Fourth Amendment).

NOW THEREFORE, in consideration of the mutual promises and covenants contained herein and
intending to be legally bound hereby, the Company and Employee agree as follows:

1. Position and Responsibilities. Amendment of Paragraph 1 of Agreement.
Paragraph 1 of the Agreement is amended to set forth the following agreement between the Company
and Employee:

(a) Employee shall be the Company’s President and Chief Executive Officer through February 5,
2012 (such period, as may be renewed in accordance with this subsection, the “CEO Term”).
Thereafter, the Employee’s term as President and Chief Executive Officer shall automatically renew
for successive periods of one year unless either party shall give written notice to the other party
not earlier than 90 days and not less than 60 days prior to
February 5, 2012 or the end of the then current CEO Term, as applicable, that it does not wish
to renew the CEO Term, in which event the CEO Term shall terminate at the end of the then current CEO Term

 

 

 

(the “CEO Termination Date”) and Employee will cease to be an employee of the Company on
the CEO Termination Date. In the event that neither party notifies the other of a decision to
terminate the then-current CEO Term in accordance with this subsection, the HRCC shall, in good
faith, consider increases in Employee’s Base Salary and potential bonus-eligibility amount with
respect to the applicable renewal period, it being understood that Employee’s Base Salary and
potential bonus-eligibility amount shall be equal to or greater than the Base Salary and potential
bonus-eligibility amount in effect during the then-current CEO Term preceding the applicable
renewal period and that Employee shall be entitled to receive additional grants under the Stock
Incentive Plan with respect to such renewal period, if awarded and as determined by the HRCC in its
reasonable discretion, upon review by the HRCC of appropriate market comparisons and commensurate
with his position as CEO.

(b) If and only in the event that the Company elects not to renew the CEO Term in accordance
with Section 1(a) of this Fifth Amendment and Employee is a Director at such time, then,
notwithstanding Paragraph 1(b) of the Agreement, the Company shall cause Employee to continue to be
elected as a Director and to be appointed as the non-executive Chairman of the Board, in each case
through the date of the first annual meeting of shareholders of the Company that is at least 12
months following the CEO Termination Date.

(c) If and only in the event that Employee elects not to renew the CEO Term in accordance with
Section 1(a) of this Fifth Amendment and Employee is a Director at such time, then, notwithstanding
Paragraph 1(b) of the Agreement, the Company shall cause Employee to continue to be elected as a
Director through the date of the first annual meeting of shareholders of the Company that is at
least 12 months following the CEO Termination Date.

(d) In all other respects, Paragraph 1 of the Agreement shall remain in effect.

2. Term of Agreement; Renewal; Effective Date of this Fifth Amendment.

(a) Amendment of Paragraph 2 of Agreement. The following shall be substituted for
Paragraph 2 of the Agreement:

“Term of Agreement. This Agreement, and Employee’s relationship with the Company
hereunder, shall commence as of the date this Agreement has been executed by both parties
(the “Effective Date”), and shall continue through and terminate on the date of the next
annual meeting of shareholders that is at least 12 months following the CEO Termination
Date (the “Term”), unless sooner terminated in accordance with Paragraph 12 below.”

 

2

 

(b) Effective Date of this Fifth Amendment. This Fifth Amendment shall be effective
upon execution by Employee and the Company (“Fifth Amendment Effective Date”).

3. Salary. Amendment of Paragraph 4(a) of Agreement.

(a) Paragraph 4(a) of the Agreement is further amended to add the following:

“If applicable, Employee’s compensation for service as non-executive Chairman of the
Board shall be as determined by the HRCC and the Board, commensurate with the office held
and the duties performed by the Employee. Alternatively, if applicable, Employee’s
compensation for service as a Director shall be as determined by the Board in accordance
with the compensation plan applicable to non-employee Directors.”

(b) In all other respects, Paragraph 4(a) of the Agreement shall remain in effect.

4. Bonus. Amendment of Paragraph 4(b) of Agreement.

(a) Paragraph 4(b) of the Agreement is further amended to set forth the following agreement
between the Company and Employee:

“Fiscal Year 2011. For the fiscal year of the Company beginning January 30, 2011
(“Fiscal Year 2011”), Employee shall be eligible for a cash bonus under the Cash Bonus Plan
with a target bonus of one hundred percent (100%) of Employee’s Base Salary. The cash bonus
shall be determined and awarded in accordance with objectives to be determined by the HRCC
consistent with the Cash Bonus Plan and communicated to Employee.”

Fiscal Years After Fiscal Year 2011. For each fiscal year after Fiscal Year 2011
during which Employee serves as President and Chief Executive Officer of the Company,
Employee shall be eligible for a cash bonus under the Cash Bonus Plan with a target bonus
of one hundred percent (100%) of Employee’s Base Salary. The cash bonus shall be determined
and awarded in accordance with objectives to be determined by the HRCC consistent with the
Cash Bonus Plan and communicated to Employee.”

(b) In all other respects, Paragraph 4(b) of the Agreement shall remain in effect.

5. Amendment of Paragraph 12 of the Agreement.

(a) Paragraph 12 shall be amended such that each reference to “January 30, 2011” therein shall
be amended to be the “CEO Termination Date” and each reference to “February 5, 2012” therein shall
be amended to be “the date of the annual meeting of shareholders of the Company that is at least 12
months following the CEO Termination
Date;” except for the reference to “February 5, 2012” in Paragraph 12(c)(v) of the Agreement
which shall be amended to be the “CEO Termination Date.”

 

3

 

(b) The following shall be substituted for Paragraph 12(c)(iii) of the Agreement:

“(iii) causing the Employee to cease reporting to the Board as President and Chief
Executive Officer prior to the CEO Termination Date;”

(c) In all other respects Paragraph 12 of the Agreement shall remain in effect.

6. Amendment of Paragraph 13(a) of the Agreement.

The following shall be substituted for the current language in Paragraph 13(a):

	 	“(a)	 	 Discharge Without Cause or Resignation for Good Reason. If
Employee is discharged without Cause or resigns for Good Reason during the
Term of the Agreement, Employee shall be entitled to severance pay and other
benefits as follows:

	 	(i)	 	Prompt payment of all accrued wages and accrued but
unused vacation pay through the date of termination of employment;
	 
	 	(ii)	 	If not following a Change of Control:

	 	(A)	 	Severance pay in the amount of his
Base Salary payable in installments (following the Company’s
normal payroll practices) for a period of two (2) years from
the date of termination;
	 
	 	(B)	 	A payment equal to the monthly
premium that would be required to be paid by Employee for
continuation of coverage in the Company’s group health
benefit plan pursuant to COBRA, multiplied by the number of
full months remaining after Employee’s termination of
employment until Employee attains age 65, payable in a lump
sum as soon as practicable following Employee’s termination
of employment (and in all events, no later than March
15th of the calendar year following the calendar
year in which such termination of employment occurs) and
without regard to whether Employee elects continuation
coverage pursuant to COBRA; and

 

4

 

	 	(C)	 	If Employee has been employed for
any portion of the Company’s fiscal year in which the
termination
of his employment occurs, Employee will receive the bonus
which would have been earned by Employee under Paragraph
4(b) for said fiscal year based on the Company’s full year
performance. The bonus, if any, under this clause (C)
will be paid at the time that bonuses are paid to other
Company senior executives for the fiscal year in which the
termination occurs.”

7. Amendment of Paragraph 13(f) of the Agreement.

(a) The following shall be substituted for the current language in Paragraph 13(f)(i)(B) of
the Agreement:

“B. Change of Control Payment.

I. Employee shall receive a “Change of Control Payment,” in the event that (without
duplication): (i) following a Change of Control Employee, during the Term of this Agreement, either
receives a notice of non-renewal of the CEO Term from the Company pursuant to Section 1(a) of the
Fifth Amendment or is discharged without Cause; (ii) Employee resigns from the Company with or
without Good Reason during the Term of this Agreement after the expiration of three (3) months
following a Change of Control (unrelated to a discharge with Cause); or (iii) (A) the Company
publicly announces within the period that is 90 days prior to the end of the then-current CEO Term
until 90 days following the end of such CEO Term a potential transaction that would result in a
Change of Control, (B) Employee receives a notice of non-renewal of such CEO Term from the Company
pursuant to Section 1(a) of the Fifth Amendment, and (C) such publicly announced transaction is
consummated within nine months of the CEO Termination Date.

II. The Change of Control Payment shall be equal to the lesser of (x) 2.99 times the sum of
his Base Salary (at the salary level immediately preceding the Change of Control) plus his average
bonus for the three (3) immediately preceding fiscal years of the Company or, if applicable, (y)
the “280G Permitted Payment” as described in Paragraph 13(f)(ii) below.”

(b) The following shall be substituted for the current language in Paragraph 13(f)(i)(C) of
the Agreement:

“(C) Payments to Assist with Medical Insurance Premiums. Employee shall be
entitled to the following in the event that Employee (i) is discharged without
Cause during the Term of this Agreement following a Change of Control; or (ii)
resigns for Good Reason during the Term of this Agreement after the expiration of
three (3) months following a Change of Control (unrelated to a discharge with
Cause):

(I) Continued participation in the Company’s group health pursuant to COBRA;

 

5

 

(II) A payment equal to the monthly premium that would be required to be paid by
Employee for continuation of coverage in the Company’s group health benefit plan
pursuant to COBRA, multiplied by eighteen (18), payable in a lump sum as soon as
practicable following Employee’s termination of employment (and in all events, no
later than March 15th of the calendar year following the calendar year in which
such termination of employment occurs) and without regard to whether Employee
elects continuation coverage pursuant to COBRA; and

(III) A payment equal to eighteen (18) times the then applicable monthly COBRA
premium to be paid on the eighteen (18) month anniversary of Employee’s separation
from service.”

(c) In all other respects Paragraph 13(f) of the Agreement shall remain in effect.

8. Amendment to Paragraph 15 of the Agreement. Paragraph 15 of the Agreement shall be
amended such that each reference to the “Term” therein shall be amended to be the “CEO Term.”

9. Legal Fees. The Company agrees to pay Employee’s reasonable legal fees, costs and
expenses in connection with the negotiation of this Fifth Amendment up to Ten Thousand Dollars
($10,000).

10. Controlling Law. This Fifth Amendment and all questions relating to its validity,
interpretation, performance and enforcement (including, without limitation, provisions concerning
limitations of actions), shall be governed by and construed in accordance with the laws of the
Commonwealth of Pennsylvania, notwithstanding any conflict-of-laws doctrines of such state or any
other jurisdiction to the contrary, and without the aid of any canon, custom or rule of law
requiring construction against the draftsman.

11. Execution in Counterparts. This Fifth Amendment may be executed in any number of
counterparts, each of which shall be deemed to be an original against any party whose signature
appears thereon, and all of which shall together constitute one and the same instrument. This Fifth
Amendment shall become effective and binding when one or more counterparts hereof, individually or
taken together, shall bear the signatures of all of the parties hereto.

 

6

 

12. Effect of Amendment. Except as may be affected by this Fifth Amendment, all of the
provisions of the Agreement, the First Amendment, the Second Amendment, the Third Amendment and the
Fourth Amendment, as amended hereby, shall continue in full force and effect. The provisions of
this Fifth Amendment shall not constitute a waiver or modification of any terms or conditions of
the Agreement as modified by the First Amendment, the Second Amendment, the Third Amendment and the
Fourth Amendment other than as expressly set forth herein.

12. No Injunctive Relief. Employee shall not be entitled to injunctive or other
equitable relief in connection with any violation or alleged violation of the Agreement, as
amended, by the Company.

[signature page follows]

 

7

 

IN WITNESS WHEREOF, the parties hereto, intending to be legally bound, have duly executed and
delivered, in Pennsylvania, this Agreement as of the date first above written.

	 	 	 	 	 	 	 
	THE BON-TON STORES, INC.
	 
	 	 	 	 	 	 
	By:

	 	/s/ Tim Grumbacher
	 	 	 	Date: January 21, 2011
	 

	 	Tim Grumbacher	 	 	 	 
	 

	 	Executive Chairman of the Board	 	 	 	 
	 
	 	 	 	 	 	 
	/s/ Byron L. Bergren	 	 	 	Date: January 21, 2011
	 	 	 	 	 
	Byron L. Bergren	 	 	 	 

 

8

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