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                                                                   EXHIBIT 10.25

                  KELLOGG COMPANY EXECUTIVE STOCK PURCHASE PLAN

         1. Purpose. Kellogg Company (the "Company") has established this
Kellogg Company Executive Stock Purchase Plan (the "Plan") to encourage and
enable certain eligible employees of the Company and its Subsidiaries to acquire
the Company's Common Stock, and to align more closely the interests of those
individuals and the Company's share owners.

         2. Definitions. Unless the context clearly indicates otherwise, for
purposes of the Plan, the following terms shall have the following meanings:

                  (a) "Award Date" means the date on which a Participant would
         have first received payment of his or her Bonus but for his or her
         election to purchase shares of Common Stock in accordance with the
         provisions of Section 4.

                  (b) "Board" means the Board of Directors of Kellogg Company,
         as constituted from time to time.

                  (c) "Bonus" means with respect to a Participant, the after-tax
         portion of any incentive compensation payable to the Participant under
         the Company's annual bonus plan for the applicable Plan Year.

                  (d) "Code" means the Internal Revenue Code of 1986, as
         amended.

                  (e) "Committee" means the Compensation Committee of the Board.

                  (f) "Common Stock" means the Common Stock, par value $0.25 per
         share, of the Company or any security of the Company issued by the
         Company in substitution or exchange therefor.

                  (g) "Company" means Kellogg Company, a Delaware corporation,
         or any successor corporation to Kellogg Company.

                  (h) "Effective Date" means February 22, 2002.

                  (i) "Eligible Employee" means each employee of the Company or
         a Subsidiary designated from time to time by the Committee or the Chief
         Executive Officer as an Eligible Employee; provided, however, that the
         class of Eligible Employees shall be limited to individuals who are
         members of a select group of management or highly compensated
         employees.

                  (j) "Exchange Act" means the Securities Exchange Act of 1934,
         as in effect and as amended from time to time, or any successor statute
         thereto, together with any rules, regulations and interpretations
         promulgated thereunder or with respect thereto.

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                  (k) "Fair Market Value" means, with respect to any date, the
         closing price per share on the New York Stock Exchange Composite
         Transactions Tape on such date, provided that if there shall be no
         sales of shares reported on such date, the Fair Market Value of a share
         on such date shall be deemed to be equal to the closing price per share
         on such Composite Tape for the last preceding date on which sales of
         shares were reported.

                  (l) "Participant" means an Eligible Employee who is
         participating in the Plan pursuant to Section 4.

                  (m) "Plan" means the Kellogg Company Executive Stock Purchase
         Plan, as set forth herein, as in effect, and as amended from time to
         time (together with any rules and regulations promulgated by the Plan
         Administrator with respect thereto).

                  (n) "Plan Administrator" means such other person or persons,
         including a committee, as the Committee may appoint to administer the
         Plan.

                  (o) "Plan Year" means the calendar year.

                  (p) "Purchase Date" means, except as provided in Section 17,
         the 31st trading day following the Award Date.

                  (q) "Purchase Price" means, with respect to each Purchase
         Period, the average Fair Market Value of a share of Common Stock
         measured over the 30-trading day period commencing on the Award Date.

                  (r) "Subsidiary" means any corporation, domestic or foreign,
         other than the Company, in an unbroken chain of corporations beginning
         with the Company if each of the corporations other than the last
         corporation in the unbroken chain owns stock possessing 50% or more of
         the total combined voting power of all classes of stock in one of the
         other corporations in such chain. Notwithstanding the foregoing, the
         term "Subsidiary" shall include a limited liability company that is
         disregarded as an entity separate from a Subsidiary.

         3. Stock Subject to the Plan. Subject to Section 13, the aggregate
number of shares of Common Stock that may be sold under the Plan is 500,000.
Shares of Common Stock to be issued under the Plan shall be issued shares that
have been reacquired by the Company (in the open-market or in private
transactions) and that are being held as treasury shares.

         4. Participation in the Plan. Each Eligible Employee may participate in
the Plan effective as of any Award Date, by completing and delivering a payroll
deduction authorization to the Plan Administrator at least 7 days in advance of
the applicable Award Date in the manner specified by the Plan Administrator. A
Participant's payroll deduction authorization shall only be effective for the
Bonus to be received for the applicable Plan Year.

         5. Payroll Deductions. An Eligible Employee may participate in the Plan
only through payroll deductions. After-tax payroll deductions shall be made from
the Bonus

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otherwise payable to each Participant for the Plan Year in such whole percentage
from 1% to 100% as the Participant shall authorize in his or her payroll
deduction authorization.

         6. Changes in Payroll Deductions. Once the payroll deduction
authorization has been received by the Plan Administrator, the Participant may
not increase or decrease the amount of his or her payroll deduction
authorization for the applicable Plan Year.

         7. Termination of Participation in Plan.

                  (a) Once the payroll deduction authorization has been received
         by the Plan Administrator, the Participant may not voluntarily
         terminate participation in the Plan with respect to the applicable Plan
         Year.

                  (b) A Participant's participation in the Plan shall terminate
         upon termination of his or her employment with the Company and its
         Subsidiaries, or termination of status as an Eligible Employee, for any
         reason. If a former Participant is no longer employed by the Company or
         any Subsidiary, the Participant's accrued but unpaid Bonus, if any,
         shall be paid to the former Participant in cash, without interest, as
         soon as practicable following his or her termination of employment.

         8. Purchase of Shares.

                  (a) On each Purchase Date, each Participant shall be deemed,
         without any further action, to have purchased that number of whole
         shares of Common Stock determined by dividing the dollar value of the
         Participant's Bonus subject to his or her payroll deduction
         authorization for the applicable Plan Year by the Purchase Price.
         Except as provided in Section 17, in no event may a Participant
         purchase shares of Common Stock prior to the Purchase Date in any Plan
         Year.

                  (b) A stock certificate for whole shares of Common Stock
         purchased by each Participant shall be issued as soon as practicable
         after each Purchase Date. Stock certificates under the Plan shall be
         issued, at the election of the Participant, in the Participant's name
         or in the Participant's name and the name of another person as joint
         tenants with right of survivorship or as tenants in common. A cash
         payment shall be made to a Participant, without interest, for any
         fraction of a share, if necessary.

                  (c) Each stock certificate evidencing whole shares of Common
         Stock purchased by a Participant will be stamped or otherwise imprinted
         with such legend as the Board requires.

                  (d) If on any Purchase Date Participants in the aggregate have
         elected to purchase more shares of Common Stock than are available for
         purchase under the Plan, each Participant shall be eligible to purchase
         a reduced number of shares of Common Stock on a pro rata basis, and any
         excess accrued but unpaid Bonus subject to his or her payroll deduction
         authorization shall be returned to the Participant, without interest,
         all as provided by rules and regulations adopted by the Plan
         Administrator.

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         9. Rights as a Share Owner. A Participant shall not be treated as the
owner of Common Stock until the Purchase Date of such Common Stock under the
Plan. As of the Purchase Date a Participant shall be treated as the record owner
of his or her shares purchased on such date pursuant to the Plan.

         10. Rights Not Transferable; Restrictions on Transfers of Shares.
Rights under the Plan are not transferable by a Participant other than by will
or the laws of descent and distribution, and are exercisable during the
Participant's lifetime only by the Participant or by the Participant's guardian
or legal representative. No rights or payroll deductions of a Participant shall
be subject to execution, attachment, levy, garnishment or similar process. The
shares of Common Stock received under this Plan must be held for at least six
months following the Purchase Date.

         11. Application of Funds. All funds of Participants received or held by
the Company under the Plan before purchase of the shares of Common Stock shall
be held by the Company without liability for interest or other increment.

         12. Administration of the Plan. The Plan shall be administered by the
Plan Administrator. The Plan Administrator shall have authority to make rules
and regulations for the administration of the Plan, and its interpretations and
decisions with regard to the Plan and such rules and regulations shall be final
and conclusive.

         13. Adjustments in Case of Changes Affecting Shares. In the event of
any dividend or other distribution (whether in the form of cash, Common Stock,
other securities, or other property), recapitalization, stock split, reverse
stock split, reorganization, merger, consolidation, split-up, spin-off,
combination, repurchase, exchange of Common Stock or other securities of the
Company, or other corporate transaction or event that affects the Common Stock:
(a) the number of shares of Common Stock approved for the Plan shall be
increased or decreased proportionately, and (b) the Board may determine, in its
sole discretion, that an adjustment is necessary or appropriate in order to
prevent dilution or enlargement of benefits or potential benefits intended to be
made available under the Plan.

         14. No Corporate Action Restriction. The existence of the Plan and/or
the rights granted hereunder shall not limit, affect or restrict in any way the
right or power of the Board or the Company's share owners to make or authorize
(a) any adjustment, recapitalization, reorganization or other change in the
Company's or any Subsidiary's capital structure or its business, (b) any merger,
consolidation or change in the ownership of the Company or any Subsidiary, (c)
any issue of bonds, debentures, capital, preferred or prior preference stocks
ahead of or affecting the Company's or any Subsidiary's capital stock or the
rights thereof, (d) any dissolution or liquidation of the Company or any
Subsidiary, (e) any sale or transfer of all or any part of the Company's or any
Subsidiary's assets or business, or (f) any other corporate act or proceeding by
the Company or any Subsidiary. No Participant, Eligible Employee, beneficiary or
any other person shall have any claim against any member of the Board or the
Committee, the Plan Administrator, the Company, any Subsidiary or any employees,
officers, share owners or agents of the Company or any Subsidiary, as a result
of any such action.

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         15. Notices. All notices or other communications by an Eligible
Employee or Participant to the Company under or in connection with the Plan
shall be deemed to have been duly given when received in the form specified by
the Company at the location, or by the person, designated by the Company for the
receipt thereof.

         16. Amendments to the Plan. The Committee may, at any time, or from
time to time, amend or modify the Plan.

         17. Termination of Plan. The Plan shall terminate upon the earliest of
(a) the fifth anniversary of the Effective Date, (b) the date no more shares of
Common Stock remain to be purchased under the Plan, and (c) the termination of
the Plan by the Board as specified below. The Board may terminate the Plan as of
any date. A Participant's accrued but unpaid Bonus, if any, shall be paid to the
Participant in cash, without interest, as soon as practicable following the
termination of the Plan.

         18. Costs. All costs and expenses incurred in administering the Plan
shall be paid by the Company. Any costs or expenses of selling shares of Company
Stock acquired pursuant to the Plan shall be borne by the holder thereof.

         19. Governmental Regulations. The Company's obligation to sell and
deliver its Common Stock pursuant to the Plan is subject to the approval of any
governmental authority required in connection with the authorization, issuance
or sale of such stock. Shares shall not be issued unless the issuance and
delivery of such shares pursuant thereto shall comply with all applicable
provisions of law, domestic or foreign, including, without limitation, the
Securities Act of 1933, as amended, the Exchange Act, state securities laws, the
rules and regulations promulgated thereunder, and the requirements of any stock
exchange upon which the shares may then be listed, and shall be further subject
to the approval of counsel for the Company with respect to such compliance.

         As a condition to the purchase of Common Stock under the Plan, the
Company may require the person purchasing such Common Stock to represent and
warrant at the time of any such purchase that the shares of Common Stock are
being purchased only for investment and without any present intention to sell or
distribute such shares if, in the opinion of counsel for the Company, such a
representation is required by any of the aforementioned applicable provisions of
law.

         20. Governing Law. The Plan and all actions taken thereunder shall be
governed by and construed in accordance with the laws of the United States of
America and, to the extent not inconsistent therewith, by the laws of the State
of Delaware, without reference to the principles of conflict of laws thereof.
This Plan is not to be subject to the Employee Retirement Income Security Act of
1974, as amended. Any titles and headings herein are for reference purposes
only, and shall in no way limit, define or otherwise affect the meaning,
construction or interpretation of any provisions of the Plan.

         21. Effect on Employment. The provisions of this Plan shall not affect
the right of the Company, any Subsidiary or any Participant to terminate the
Participant's employment with the Company or any Subsidiary.

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         22. Withholding. The Company reserves the right to withhold from stock
or cash distributed to a Participant any amounts that it is required by law to
withhold.

         23. Other Company Benefit and Compensation Programs. For purposes of
the determination of benefits under any other employee welfare or benefit plans
or arrangements, if any, provided by the Company or any Subsidiary (a) any
amounts deducted from a Participant's Bonus pursuant to the Participant's
payroll deduction authorization under Section 4 shall be deemed a part of a
Participant's compensation, and (b) payments and other benefits received by a
Participant under the Plan shall not be deemed a part of a Participant's
compensation, unless expressly provided in such other plans or arrangements, or
except where the Board expressly determines in writing. The existence of the
Plan notwithstanding, the Company or any Subsidiary may adopt such other
compensation plans or programs and additional compensation arrangements as it
deems necessary to attract, retain and motivate employees.

         24. Effective Date. The Plan shall become effective on the Effective
Date.

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                                                                   EXHIBIT 10.26

                                 KELLOGG COMPANY
                     SENIOR EXECUTIVE ANNUAL INCENTIVE PLAN

                                    SECTION 1
                            Establishment and Purpose

                  Kellogg Company (the "Company") hereby establishes the
"Kellogg Company Senior Executive Annual Incentive Plan" (the "Plan"). The Plan
will be submitted to the stockholders of the Company for approval at the 2002
Annual Meeting of Stockholders of the Company scheduled to be held on April 26,
2002, and will be effective retroactively to January 1, 2002 (the "Effective
Date"). The purposes of the Plan are to motivate selected senior executives
toward achievement of performance goals; encourage teamwork in various segments
of the Company; and reward performance with cash bonuses that vary in relation
to the achievement of the preestablished performance goals. The Plan replaces
the Kellogg Company Senior Executive Officer Performance Bonus Plan, which has
expired.

                                    SECTION 2
                                   Eligibility

                  The individuals who are assigned one or more of the following
titles by the Company are eligible to participate in the Plan, as determined and
selected by the Committee (as defined in Section 3 hereof): (i) Chairman, Vice
Chairman, Kellogg Company Chief Executive Officer, or Kellogg Company President;
(ii) Kellogg Company Executive Vice President; or (iii) Kellogg Company Senior
Vice President. Each individual selected for participation will be known as a
"Participant".

                                    SECTION 3
                                 Administration

                  The Plan will be administered by the Compensation Committee of
the Company's Board of Directors (the "Board"), or such other committee as the
Board may from time to time select (the "Committee"). The Committee will at all
times be composed of two or more members of the Board, each of whom qualifies as
an "outside director" within the meaning of Section 162(m) of the Internal
Revenue Code of 1986, as amended ("Section 162(m)").

                  Except as limited by law or the Company's Amended and/or
Restated Certificate of Incorporation or Bylaws, and subject to the provisions
herein, the Committee will have full power and authority, to the fullest extent
required to comply with Section 162(m), to select Participants (as defined in
Section 2 hereof); determine the size of bonus awards; determine the terms,
conditions, restrictions and other provisions of bonus awards, including the
establishment of the Performance Goals (as defined in Section 4 hereof);
interpret the Plan; establish, amend or rescind guidelines, rules and
regulations for the Plan's administration; review and certify the achievement of
Performance Goals; and, subject to Section 9 hereof and the restrictions under
Section 162(m), amend the terms and conditions of the Plan, including
outstanding Award

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Opportunities (as defined in Section 4 hereof). Further, the Committee will make
all other determinations which may be necessary or advisable for the
administration and operation of the Plan. Except as to the extent prohibited by
applicable law, the Committee may delegate all or any portion of its
responsibilities and powers granted under the Plan to such other person or
entity it deems appropriate, including, but not limited to, senior management of
the Company. Any such delegation may be revoked by the Committee at any time.
All determinations and decisions of the Committee arising under the Plan will be
final, binding and conclusive upon all parties. By accepting any benefits under
the Plan, each Participant, and each person claiming under or through such
Participant, will be conclusively deemed to have indicated acceptance and
ratification of, and consent to, all provisions of the Plan and any
determination or decision under the Plan by the Company, the Board or the
Committee.

                                    SECTION 4
                       Participation and Performance Goals

                  The Committee will have the authority to select Participants
(as defined in Section 2 hereof) for cash bonus awards under the Plan for each
Measurement Period and the financial and other performance criteria
("Performance Goals") upon which such awards will be based. For purposes of the
Plan, the term "Measurement Period" means the period of one fiscal year, unless
an alternate period (such as a portion of a fiscal year or multiple fiscal
years) is otherwise selected and established in writing by the Committee at the
time the Performance Goal is established. No later than the earlier of ninety
(90) days after the commencement of the applicable Measurement Period or the
completion of 25% of such Measurement Period, the Committee will, in its
discretion, determine the Participants for such Measurement Period and establish
the Performance Goals applicable to each Participant's award.

                  Performance Goals need not be the same for all Participants.
The Performance Goals may be based on any one or more of the following measures
(or the relative change for any such measure): the Company's earnings per share,
return on equity, return on assets, return on invested capital, growth in sales
and earnings, net sales, cash flow, discounted cash flow, cumulative cash flow,
operating profits, pre-tax profits, post-tax profits, consolidated net income,
unit sales volume, economic value added, costs, production, unit production
volume, improvements in financial ratings, regulatory compliance, achievement of
balance sheet or income statement objectives, market share and total return to
stockholders (including both the market value of the Company's stock and
dividends thereon) and the extent to which strategic and business plan goals are
met.

                  With respect to each Participant, the Committee will establish
ranges of Performance Goals which correspond to various levels of cash bonus
amounts ("Award Opportunities") for the Measurement Period. Each range of
Performance Goals will include a level of performance at which one hundred
percent (100%) of the targeted bonus award ("Target Bonus Award") may be earned.
In addition, each range of Performance Goals will include levels of performance
above and below the one hundred percent (100%) performance level. The Committee
may establish minimum levels of Performance Goal achievement, below which no
bonus payment will be made to the Participant. Once established, Performance
Goals and Award Opportunities may be adjusted during the Measurement Period only
to mitigate the unbudgeted

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impact of unusual or nonrecurring gains and losses, accounting changes or other
extraordinary events not foreseen at the time such Performance Goals and Award
Opportunities were established.

                                    SECTION 5
                         Final Bonus Award Determination

                    Awards are based on the achievement of the preestablished
Performance Goals. After the Performance Goals are established as described in
Section 4 hereof, the Committee will align the achievement of the Performance
Goals with Award Opportunities, such that the level of achievement of the
Performance Goals at the end of the Measurement Period will determine the
Participant's actual annual bonus award ("Final Bonus Award"). Final Bonus
Awards may vary above or below the Target Bonus Award, based on the level of
achievement of the preestablished Performance Goals.

                  Negative discretion may be used by the Committee to reduce the
Final Bonus Award. In no event, however, will an exercise of negative discretion
to reduce the Final Bonus Award of a Participant have the effect of increasing
the amount of a Final Bonus Award otherwise payable to any other Participant.

                                    SECTION 6
                             Final Bonus Award Limit

                  The total of all Final Bonus Awards payable to Participants
for performance in any Measurement Period will not under any circumstances
exceed one percent (1%) of the Net Income of the Company (the "Maximum Bonus
Awards Pool") for such period. For purposes of the Plan, the term "Net Income"
means the income from continuing operations of the Company and its subsidiaries,
as determined on a consolidated basis in accordance with generally accepted
accounting principles, adjusted to exclude the following: (i) all restructuring
and disposition-related charges or credits for the fiscal year, net of related
tax effect; and (ii) incremental and non-recurring integration costs and other
financial impacts, net of tax, related to the business operations of an entity
acquired by the Company.

                  The maximum Final Bonus Award any Participant can receive for
performance in any Measurement Period is three million dollars ($3,000,000). In
the event that the total of all Final Bonus Awards payable to Participants
should exceed the Maximum Bonus Awards Pool as specified above, the Final Bonus
Award of each Participant will be proportionately reduced such that the total of
all such Final Bonus Awards paid is equal to the Maximum Bonus Awards Pool.

                                    SECTION 7
                                Payment of Awards

                  If the Performance Goals established by the Committee are
satisfied and upon written certification by the Committee that the Performance
Goals have been satisfied, payment will be made in cash as soon as practicable
in accordance with the terms of the award, unless the Committee determines in
its sole discretion to reduce or eliminate Final Bonus Award

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determinations for any or all Participants, based upon any objective or
subjective criteria it deems appropriate. There is no obligation for uniformity
of treatment of Participants under the Plan.

                                    SECTION 8
                            Termination of Employment

                  Each Participant must remain employed with the Company or a
subsidiary through the last day of the Measurement Period to be considered for a
Final Bonus Award; provided, however, in the event of a Participant's death,
disability or retirement (as defined in the Kellogg Company Salaried Pension
Plan or any other retirement plan of the Company or a subsidiary in which the
individual participates) during the Measurement Period, the Participant's bonus
award will based on the portion of the Measurement Period in which the
Participant was employed, computed as determined by the Committee. In the event
that a Participant's employment is terminated for any reason other than death,
disability or retirement, the Participant's rights to a Final Bonus Award will
be forfeited; provided, however, the Committee may, in its sole discretion, pay
a prorated bonus award to the Participant for the portion of the Measurement
Period in which the Participant was employed, computed as determined by the
Committee. In the event that a Participant's employment with the Company or a
subsidiary terminates for any reason after the completion of the Measurement
Period but prior to the actual payment of the cash bonus, the balance of any
bonus which remains unpaid at the time of such termination will be payable to
the Participant, or forfeited by the Participant, in accordance with the terms
of the award granted by the Committee.

                                    SECTION 9
                            Amendment and Termination

                  The Board and the Committee each has the right to amend or
terminate the Plan at any time and in any respect, except that, unless otherwise
determined by the Board or the Committee, no amendment may be made without
stockholder approval if, and to the extent that, such approval would be required
to comply with any applicable provisions of Section 162(m). Similarly, no
amendment or termination of the Plan may alter or impair the rights of any
Participant pursuant to an outstanding award without the consent of the
Participant.

                  This Plan will expire on December 31, 2006, unless terminated
earlier by the Board or the Committee. No further awards will be made under the
Plan after termination, but termination will not affect the rights of any
Participant under any award made prior to termination.

                                   SECTION 10
                                  Miscellaneous

                  Bonus payments will be made from the general funds of the
Company and no special or separate fund will be established or other segregation
of assets made to assure payment. No Participant or other person will have under
any circumstances any interest in any particular property or assets of the
Company. The Plan will be governed by and construed in

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accordance with the laws of the State of Delaware, without regard to its
principles of conflict of laws.

                  Neither the establishment of this Plan nor the payment of any
award hereunder nor any action of the Company, the Board or the Committee with
respect to this Plan will be held or construed to confer upon any Participant
any legal right to be continued in the employ of the Company or to receive any
particular rate of cash compensation other than pursuant to the terms of this
Plan and the determination of the Committee, and the Company expressly reserves
the right to discharge any Participant whenever the interest of the Company may
so permit or require without liability to the Company, the Board or the
Committee, except as to any rights which may be expressly conferred upon a
Participant under this Plan.

                  The adoption of this Plan will not affect any other
compensation plans in effect for the Company or any subsidiary or affiliate of
the Company, nor will the Plan preclude the Company or any subsidiary or
affiliate thereof from establishing any other forms of incentive or other
compensation for the Participants.

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