Document:

QuickLinks
 -- Click here to rapidly navigate through this document

Exhibit 10.12  

[Phase—Forward
(TM) Logo] 

July 20,
2004                                 

Mr. Martin
Young

Little Timbers

Riversdale

Bourne End

Bucks SL8 5EA 

Dear
Martin: 

        I
am pleased to confirm my offer to you for the position of Vice President, Services North America reporting to me. You will provide services to Phase Forward Incorporated, via a
secondment arrangement (the "Secondment") between PFI and your current employer, Phase Forward Europe Limited ("PFEL"). The terms of the Secondment are embodied in this letter agreement, which is
countersigned by PFEL. During the Secondment, the terms and conditions of your current Executive Services Agreement dated 28 July 1999 (the "ESA") with PFEL will be suspended, as more fully
detailed below. 

        The
Secondment will be for an initial period of 36 months commencing on May 17, 2004 and ending on May 16, 2007 (the "Initial Secondment Period"), subject to earlier
expiration of your visa if it is not renewed. The secondment arrangements envisaged by this letter agreement may be extended beyond the Initial Secondment Period by our mutual written agreement.
Notwithstanding the foregoing, you may terminate the Secondment on the first anniversary date (i.e., May 17, 2005) and elect to return to the UK;
provided that you give PFI written notice of your intent to terminate the Secondment no later than March 18, 2005. If you elect to terminate the Secondment in accordance with the previous
sentence, PFI will reimburse you for the reasonable costs of relocating to the UK, subject to the Phase Forward Travel and Expense Policy applicable to U.S. employees. The Initial Secondment Period
together with any extension will collectively be known as the Secondment Period. 

        The
base salary for this position will be comprised of two elements as follows: $11,875.00 and £2,500.00 monthly (without regard to any currency exchange rates). These
amounts will be paid from the U.S. and UK operations, respectively, in accordance with the regularly established payroll policies for those operations. You will also be eligible to participate in the
Phase Forward Corporate bonus program with the opportunity to earn up to 27.5% of your annual base salary, computed separately for each of the U.S. ($) and UK (£) portions thereof, for
delivery on certain financial and personal objectives. Phase Forward reserves the right to modify your compensation in future years. 

        In
addition, Phase Forward will continue to contribute to your UK pension scheme at 15% of both the U.S. ($) and UK (£) components of your base salary during the initial term
of your employment visa. You will also be eligible to participate in the benefits plans available to U.S. employees for the duration of your assignment in the U.S., except for the PFI 401(k) plan, for
which you are not eligible. Any benefits computed on the basis of salary will reflect only the U.S. portion of your base salary. 

        You
will also be eligible, on a one-time basis only, to receive a management override percentage payment, in accordance with the 2004 Sales Management Compensation Plan (the
"Comp Plan"), for GSK business that you are actively involved with that is booked (in accordance with the definition of "booking" in the Comp Plan) before December 31, 2004. This amount will be
paid in local currency from the UK office. Any disputes concerning the compensation for which you are eligible under this one-time arrangement will be resolved by me. 

880
Winter Street

Waltham, MA 02451

P:781.890.7878

F: 781.890.4848

www.phaseforward.com 

Martin A.
Young

July 20, 2004

Page 2 of 3

    

        You
will also be entitled to receive an additional option to purchase shares of Common Stock of the company in the amount of 35,000 (thirty five thousand shares), which has been approved
by the Board of Directors subject to your acceptance of the position. 

        Acceptance
of this position will necessitate a move by you and your family to the greater Waltham, Massachusetts, U.S. area. To assist you with this move, Phase Forward will provide you
with the following relocation benefits, subject to the Phase Forward Travel and Expense Policy applicable to U.S. employees: 

	•
	Up
to $15,000 to be used for temporary living expenses in the U.S. 
	•
	Payment
of the reasonable costs associated with the movement of your personal goods. 
	•
	Flights
for you and your family to relocate to the area. 
	•
	A
flat payment of $5,000 net, to use as needed to assist with the relocation. 
	•
	Closing
costs associated with a home purchase in the U.S. (not to include points). 
	•
	Realtor
"finders fee" associated with securing a rental property in the U.S. 
	•
	Reasonable
tax preparation costs for your U.S. and any incremental UK tax filing requirements related to your assignment in the U.S. 

        The
above amounts are guidelines and will be adjusted accordingly based upon your needs upon discussion with Vic Becker, Vice President of Human Resources, subject in each case to the
Company's Signature and Approval Authority Policy and the Company's Travel and Expense Policy. 

        At
the end of the Secondment you may return to the UK and recommence duties pursuant to the ESA with PFEL, as suspended, provided a suitable position exists at such time. For the
avoidance of doubt,
you have no absolute right to return to any particular position. Nevertheless, PFEL and PFI will make every reasonable effort to find a suitable alternative position for you. 

        At
the end of the Secondment Period if no suitable position exists for you with either PFEL and/or PFI and your employment has to be terminated, then you will be entitled to the
separation benefits provided for in the Executive Agreement ("EA") annexed hereto as Appendix 1, subject to your execution of the EA. By signing this letter agreement, you accept that the
separation benefits provided for in the EA will be deemed to be in full and final settlement of all rights and remedies, whatsoever and howsoever, arising out of your employment with PFEL and PFI
pursuant to the ESA, this letter agreement and the EA, and their terminations. 

        During
the Secondment Period, the terms and conditions of the ESA will be suspended (including but not limited to the accrual of continuity of service with PFEL) in their entirety and
will have no effect save as expressly provided for in this letter agreement. Accordingly, by entering into this letter agreement, you expressly waive any contractual rights and remedies arising
pursuant to the ESA. Notwithstanding the foregoing, for purposes of determining your service with PFI under PFI's employee benefit plans or programs, you will be given full service credit for the term
of your employment with PFEL prior to the Secondment Period. Likewise, if you return to be employed by PFEL in the UK under the ESA, for purposes of determining your service with PFEL under PFEL's
employee benefit plans or programs, you will be given full service credit for the term of your employment with PFI during the Secondment Period. 

        During
the Secondment Period, your employment is "at will" and, accordingly, either you or we may terminate your employment. Termination of your employment by either party will also
operate as a 

Martin A.
Young

July 20, 2004

Page 3 of 3

    

termination
of this letter agreement and the ESA. Any such termination will be subject to the terms of the EA, to the extent the provisions of the EA are triggered by the circumstances of termination.
Without limiting any rights you may have under the EA, should you choose to relocate to the UK if PFI terminates your employment without Cause (as defined in the EA), or should you terminate your
employment as a result of a "Resignation for Good Reason Upon a Change in Control" (as defined in
the EA), PFI will reimburse you for the reasonable costs of relocating to the UK, subject to the Phase Forward Travel and Expense Policy applicable to U.S. employees. 

        This
offer is contingent upon the successful attainment of your L1 visa authorizing you to work in the United States, and your continued eligibility therefor. Phase Forward will pay for
all costs, legal and administrative, associated with obtaining this authorization. The laws of the Commonwealth of Massachusetts and the United States of America and -company policies applicable to
U.S-domiciled employees will govern all matters relating to our arising out your service during the Secondment. All parties submit to the jurisdiction of the courts of the Commonwealth of
Massachusetts and the U.S. situated in Boston, Massachusetts for all purposes relating to this letter agreement. 

        This
letter agreement, together with any Appendices, constitutes the entire Agreement between the parties and supersedes all prior agreements, understandings and arrangements between
them, and representations by them, whether oral or written, which relate to the subject matter of this letter agreement unless the contrary is expressly stated herein. Any variation of the terms and
conditions of this letter agreement will be in writing in a form agreed and signed by the Parties. This letter agreement will be subject to any tax totalization agreement in force from time to time
between the U.S. and the UK. 

        We
have agreed that you will begin work upon receipt of your employment authorization. I am extremely pleased to extend this offer and am looking forward to working with you. If the
terms described in this letter agreement accurately reflect your understanding regarding the Secondment please indicate your agreement by signing in the space below on both copies and returning one
copy of this letter agreement in the envelope provided no later than July 25, 2004. Please retain the other copy for your records. 

Sincerely,

PHASE
FORWARD INCORPORATED 

	/s/ Robert K. Weiler
 Robert Weiler	 	 	 	 
	
Accepted and Agreed:	
 	

Accepted and Agreed:
	

 	
 	

 	
 	

PHASE FORWARD EUROPE LIMITED
	/s/ Martin A. Young
 Martin A. Young	 	 	 	 
	 	 	 	 	By:	 	/s/ Robert K. Weiler

	Date:	 	 	 	 	 	 
	 	 	
	 	 	 	 
	 	 	 	 	Date:	 	1-11-05
	 	 	 	 	 	 	

 
 

Attachment to Assignment Letter Dated July 20, 2004    
    

        Martin, as per your assignment letter dated July 20, 2004 you are eligible for a on a one-time basis only, to receive a management override
percentage payment, in accordance with the 2004 Sales Management Compensation Plan (the "Comp Plan"), for GSK business that you are actively involved with that is booked (in accordance with the
definition of "booking" in the Comp Plan) before December 31, 2004. This amount will be paid in local currency from the UK office. The following comp plan definitions apply to this override. 

 Definitions  

 (a)    Commissionable Orders  

These
are Orders that are accepted by the company, net of pass-through items and net of royalty/license payments made to any 3rd party, in the following categories: 

	•
	Software licenses: software fees or usage fees relating to any Phase Forward products. 
	•
	Services: 
	•
	ASP Services: study preparation, eCRF design, server hosting, CDD formatting, provisioning, site assessment, custom reports. 
	•
	Consulting Services: project management, training, integration services, custom reports. 

	•
	Customer Support: 
	•
	Maintenance
and customer support agreements for software transactions. 
	•
	Server
hosting, help desk. 

 (b)    Commission Accrued  

For
Orders that are fixed in nature, a commission is accrued upon acceptance of an Order by the company, which is evidenced by signing of the Order by the designated authority in the company. For
Orders that are variable in nature, such as estimated usage fees or future service commitments, commission is accrued at the time the Order becomes fixed (as usage occurs or committed amount is
determinable). 

 (c)    Pass-Through Items  

Products
or services provided at cost. Pass-through items are not commissionable. 

 (d)    Negative Booking  

A
Negative Booking is a change to an Order, which results in the reduction of the net amount of a commissionable Order, the reversal of previously recognized revenue, the uncollectability of an
account receivable related to previously recognized revenue, or an indication of hold status or suspension for a period greater than 6 months. 

 (e)    Split Orders  

Sales
Management Personnel will designate Global accounts as either Support Accounts or Split Accounts. 

        The
Commission Rate on the GSK override is .4% of bookings as defined above and commissions will be earned and paid by the end of the month following the quarter in which the order was
booked. Commissions paid that subsequently have events which result in a negative booking will have a reversal in payment in the month or months following the quarter they become a negative booking
until full repayment is achieved. Negative bookings will be reversed at the commission rate that was applied at the time of the transaction. 

        In
addition the company reserves the right to make adjustments to the terms in its sole discretion in specific instances based on unusual or special circumstances. 

   Appendix 1  

[PHASE—FORWARD
(TM) LOGO] 

880
Winter Street

Waltham, MA 02451, U.S.A.

Tel. (781) 890-7878

Fax. (781) 890-4848 

        This
Executive Agreement (the "Agreement"), by and among Phase Forward Incorporated, a Delaware corporation (the "Company"), and the executive name below ("Executive"), sets forth the
terms and conditions by which the Company will provide certain benefits for Executive under certain circumstances in the event of a termination of Executive's employment with the Company. The
effective date of this Agreement shall be the date of last execution as set forth below (the "Execution Date"). 

	PHASE FORWARD INCORPORATED	 	EXECUTIVE
	

By:	
 	

 	
 	

By:	
 	

 
	 	 	
	 	 	 	

	

Name:	
 	

 	
 	

Name:	
 	

 
	 	 	
	 	 	 	

	

Title:	
 	

 	
 	

Address:	
 	

 
	 	 	
	 	 	 	

	

 	
 	

 	
 	

 	
 	

	

Date:	
 	

 	
 	

Date:	
 	

 
	 	 	
	 	 	 	

        WHEREAS,
Executive currently is an employee of the Company and an Officer (as hereinafter defined), and has made and is expected to continue to make significant contributions to the
business, growth and financial strength of the Company; 

        WHEREAS,
the Company recognizes that the uncertainty regarding the consequences of a termination in Executive's employment as an Officer of the Company adversely affects the Company's
ability to retain Executive; 

        WHEREAS,
the Company further recognizes that, as is the case for most publicly held companies, the possibility of a Change in Control (as hereinafter defined) exists, which may alter the
nature and structure of the Company, and recognizes that the uncertainty regarding the consequences of such an event adversely affects the Company's ability to retain Executive as an Officer; 

        WHEREAS,
the Company desires to more closely align Executive's interests with those of the shareholders of the Company with respect to any Change in Control that may benefit the
shareholders; 

        WHEREAS,
the Company desires to assure itself of both present and future continuity of management in the event of a Change in Control, and desires to induce Executive to remain employed
with the Company by establishing certain benefits for Executive applicable under certain circumstances in the event of a Change in Control, and Executive desires to be so induced; and 

        WHEREAS,
the parties desire to set forth in writing the terms and conditions of their agreement with respect to the provision of benefits for Executive applicable under certain
circumstances in the event of a Change in Control; 

1

 

        NOW,
THEREFORE, in consideration of the premises and the mutual covenants and obligations herein contained, it is agreed among the parties hereto as follows: 

        1.    Term.    This Agreement shall continue for a term commencing on the Execution Date and ending on the date two
years thereafter ("Initial Term"), and shall be automatically renewed from year to year thereafter for successive one-year terms (each a "Renewal Term") unless ninety (90) days
prior to the expiration of the initial term or any renewal term, a party gives written notice of non-renewal to the other party; provided that any such notice provided by the Company any
time during the period beginning on the date that is forty-five (45) days prior to the date upon which a definitive agreement for a Change in Control is publicly announced as having
been executed by the Company (the "Announcement Date") and ending on the first anniversary of the effective date of a Change in Control, shall have no effect whatsoever, and the Agreement shall
continue in force until such time as otherwise terminated in accordance with the terms hereof. If an effective notice of non-renewal is given as permitted hereunder, this Agreement will
expire at the conclusion of either the initial term or the renewal term, whichever is applicable, unless terminated earlier in accordance with Section 2 hereof. The "Term" of this Agreement
shall include the Initial Term, as well as any Renewal Term, if applicable, subject to termination at any time prior to the expiration of the Term as provided in Section 2 hereof; provided,
however, that in the event of the first Change in Control to occur during the Term (including after any notice of non-renewal is given), the Term shall automatically continue through the
first anniversary of the effective date of such Change in Control. 

        2.    At-Will Status.    Notwithstanding any provision of this Agreement, Executive will remain employed
at-will, so that Executive or the Company may terminate Executive's employment at any time, with or without notice, for any or no reason, and this Agreement shall not create or imply any
right or duty of Executive or the Company to have Executive remain in the employ thereof for any period of time. This Agreement shall automatically terminate on the earliest date of
(a) Executive's Termination Date (as hereinafter defined) if Executive's employment ceases for any reason other than due to an Involuntary Termination Upon a Change in Control or a Resignation
for Good Reason Upon a Change in Control (as such terms are hereinafter defined); or (b) the date immediately following the one-year anniversary of the effective date of the first
Change in Control to occur during the Term; provided, that, notwithstanding any provision in this Agreement to the contrary, if Executive's employment is terminated by the Company prior to a Change in
Control for any reason other than for Cause, or ceases due to an Involuntary Termination Upon a Change in Control or a Resignation for Good Reason Upon a Change in Control, this Agreement shall remain
in effect until all obligations of the parties hereunder have been fully satisfied. 

        3.    Definitions.    As used in this Agreement, the following terms shall have the meanings set forth herein: 

        a.     "Cause"
shall mean any one or more of the following: (i) Executive's willful failure or refusal (except due to Disability (as hereinafter defined) or a condition
reasonably likely to be deemed a Disability with the passage of time) to perform substantially his/her duties on behalf of the Company for a period of thirty (30) days after receiving written
notice identifying in reasonable detail the nature of such failure or refusal; (ii) Executive's conviction of, entry of a plea of guilty or nolo contendere to, or admission of guilt in
connection with a felony; (iii) disloyalty, willful misconduct or breach of fiduciary duty by Executive which causes material harm to the Company; or (iv) Executive's willful violation
of any confidentiality, developments or non-competition agreement which causes material harm to the Company. Notwithstanding the foregoing, Executive shall not be deemed to have been
terminated for Cause unless and until there shall have been delivered to him a copy of a resolution duly adopted by the Company's Board of Directors (the "Board") (excluding Executive if he is a
Director) at a meeting of the Board called and held for (but not necessarily exclusively for) that purpose (after reasonable notice to Executive and an opportunity for Executive, together with counsel
of his choice, to be heard by the Board) 

2

 

finding
that Executive has, in the good faith opinion of the Board, engaged in conduct constituting Cause and specifying the particulars thereof in reasonable detail. 

        b.     "Change
in Control" shall mean the occurrence of any of the following events: 

          (i)  The
Company is merged or consolidated or reorganized into or with another corporation or other legal person, and as a result of such merger, consolidation or
reorganization less than fifty percent (50%) of the combined voting power of the then-outstanding securities of such surviving, resulting or reorganized corporation or person immediately
after such transaction is held in the aggregate by the holders of the then-outstanding securities entitled to vote generally in the election of directors of the Company ("Voting Stock")
immediately prior to such transaction; 

         (ii)  The
Company sells or otherwise transfers all or substantially all of its assets to any other corporation or other legal person, and as a result of such sale or transfer
less than fifty percent (50%) of the combined voting power of the then-outstanding securities of such corporation or person immediately after such sale or transfer is held in the aggregate
by the holders of Voting Stock of the Company immediately prior to such sale or transfer; 

        (iii)  Any
corporation or other legal person, pursuant to a tender offer, exchange offer, purchase of stock (whether in a market transaction or otherwise) or other
transaction or event acquires securities representing 30% or more of the Voting Stock of the Company, or there is a report filed on Schedule 13D or Schedule 14D-1 (or any
successor schedule, form or report), each as promulgated pursuant to the U.S. Securities Exchange Act of 1934, as amended (the "Exchange Act"), disclosing that any "person" (as such term is used in
Section 13(d)(3) or Section 14(d)(2) of the Exchange Act) has become the "beneficial owner" (as such term is used in Rule 13d-3 under the Exchange Act) of securities
representing 30% or more of the Voting Stock of the Company; 

        (iv)  The
Company files a report or proxy statement with the Securities and Exchange Commission pursuant to the Exchange Act disclosing under or in response to
Form 8-K or Schedule 14A (or any successor schedule, form or report or item therein) that a change in control of the Company has occurred; or 

         (v)  If
during any period of two consecutive years, individuals who at the beginning of any such period constitute the Board cease for any reason to constitute at least a
majority thereof, unless the election, or the nomination for election by the Company's stockholders, of each director of the Company first elected during such period was approved by a vote of at least
a majority of the directors then still in office who were directors of the Company at the beginning of any such period; 

provided,
however, that a "Change in Control" shall not be deemed to have occurred for purposes of this Agreement solely because (i) the Company, (ii) an entity in which the Company
directly or indirectly beneficially owns 50% or more of the Voting Stock, or (iii) any Company-sponsored employee stock ownership plan or any other employee benefit plan of the Company, either
files or becomes obligated to file a report or a proxy statement under or in response to Schedule 13D, Schedule 14D-1, Form 8-K or
Schedule 14A (or any successor schedule, form or report) under the Exchange Act, disclosing beneficial ownership by it of shares of Voting Stock or because the Company reports that a change in
control of the Company has occurred by reason of such beneficial ownership. 

        c.     "Company"
shall mean Phase Forward Incorporated, its assigns, and its Successors. 

3

 

        d.     "Disability"
shall mean any physical or mental disability that renders Executive unable to perform his/her essential job responsibilities for a cumulative period of
180 days in any twelve-month period, where such disability cannot be reasonably accommodated absent undue hardship. 

        e.     "Executive
Office" shall mean those offices of the Company domiciled in the United States that the Board in its reasonable discretion may designate from time to time as
constituting an officer position pursuant to Section 16 of the Exchange Act; provided, that for purposes of this Agreement, Executive Office shall also be deemed to include, without limitation,
the Chief Executive Officer, Chief Financial Officer, Vice President of Finance, Vice President of Development, Vice President of North American Sales, Vice President of Marketing, Vice
President—Human Resources, Vice President—General Counsel and/or such other officers of the Company as the Board shall designate from time to time. Any person holding an
Executive Office shall be an "Officer." 

        f.      "Incentive
Pay Eligibility" shall mean the aggregate amount of any cash compensation derived from any bonus, incentive, performance, profit-sharing or similar agreement,
policy, plan or arrangement of the Company that Executive is eligible to receive based upon the attainment of 100% target or quota with respect to any one calendar year; provided, however that
Incentive Pay Eligibility shall exclude any commission or bonus that Executive is eligible to received under the Company's 2004 Global Sales Incentive Compensation Plan or any successor plan thereto. 

        g.     "Involuntary
Termination Upon a Change in Control" shall mean the termination of the employment of Executive by the Company without Cause at any time within the period
beginning on the date that is forty-five (45) days prior to the Announcement Date and ending on the first anniversary of the effective date of a Change in Control. "Involuntary
Termination Upon Change in Control" shall not include any termination of Executive's employment (a) for Cause; (b) as a result of Executive's Disability; (c) as a result of
Executive's death; or (d) by Executive for any reason. 

        h.     "Resignation
for Good Reason Upon a Change in Control" shall occur upon the receipt by the Company of Executive's notice specified below, if any of the following "Events"
occur without Executive's prior written consent during the one-year period beginning on the effective date of a Change in Control: 

          (i)  The
substantial reduction of (1) Executive's aggregate base salary, or (2) Executive's Incentive Pay Eligibility, or (3) the benefits for which
Executive was eligible, in each case, in effect immediately prior to a Change in Control, unless, however, in the case of Subclause (3) only, such reduction is due to an
across-the-board reduction applicable to all senior executives of the Company and any Successor, and the benefits available to Executive after such
across-the-board reductions are no less favorable than those available to similarly-situated executives of the Company and such Successor; 

         (ii)  The
permanent relocation of Executive's primary workplace to a location more than thirty (30) miles away from Executive's workplace in effect immediately prior
to a Change in Control; or 

        (iii)  Failure
of any Successor to, or assignee of, the Company to assume the duties and obligations of the Company under this Agreement pursuant to Section 14 hereof;
and 

Within
sixty (60) days after any such Event, Executive provides written notice to the Company describing with reasonable specificity the Event and stating his/her intention to resign from
employment due to such Event. 

4

 

        j.      "Severance
Benefits" shall mean: 

          (i)  payment
of an amount equal to 50% (i.e., 6 months) of the Executive's base salary, at the highest annualized rate in effect during the one year period
immediately prior to the Termination Date payable, at Executive's election, either (x) in a lump sum payment on the Vesting Date or on any other date designated by Executive; or (y) in
equal monthly installments over the twelve (12) month period following the Vesting Date; and 

         (ii)  In
the event Executive elects after the Termination Date to continue health, vision and/or dental coverage pursuant to the Consolidated Omnibus Budget Reconciliation
Act of 1985 ("COBRA"), the Company will pay, on a monthly basis, Executive's monthly premium payments for each such coverage elected by Executive for Executive and his or her eligible dependents, if
applicable, until the earliest of the following dates to occur with respect to each such elected coverage: (A) the six month anniversary of the Termination Date; (B) the date upon which
Executive becomes covered under a comparable group plan for such applicable coverage; or (C) the date upon which Executive ceases to be eligible for COBRA continuation for such applicable
coverage. 

        k.     "Stock
Plans" shall mean the Phase Forward Incorporated Amended and Restated 1997 Stock Option Plan, the Phase Forward Incorporated 2004 Stock Option and Incentive Plan
and any other stock plans or stock option plans established and maintained by the Company at any time during the Term and pursuant to which Executive holds any options, stock, awards and/or purchase
rights, each as may be or may have been amended, excluding the 2004 Employee Stock Purchase Plan and any other plan adopted by the Company pursuant to Section 423 of the U.S. Internal Revenue
Code of 1986, as amended (the "Code"). 

        l.      "Successor"
shall mean any successor to the Company (whether direct or indirect, by Change in Control, operation of law or otherwise), including but not limited to any
successor (whether direct or indirect, by Change in Control, operation of law or otherwise) to, or ultimate parent entity of any successor to, the Company. 

        m.    "Termination
Date" shall mean Executive's last date of employment with the Company. 

        4.    Effect of a Termination without Cause.    If Executive's employment is terminated at any time prior to a Change
in Control for any reason that does not constitute Cause, Executive shall be entitled to receive the following, subject to Section 8 hereof; provided, however that if such termination
constitutes an Involuntary Termination Upon a Change in Control or a Resignation for Good Reason Upon a Change in Control, Executive shall instead be entitled to the Change in Control Benefits
described in Section 5.a of this Agreement. 

        (a)   the
Severance Benefits; provided, however that if such termination constitutes an Involuntary Termination Upon a Change in Control or a Resignation for Good Reason Upon
a Change in Control, in lieu of the Severance Benefits, Executive shall be entitled to the Change in Control Benefits described in Section 5.a of this Agreement. 

        (b)   Executive
shall also be entitled to any unpaid compensation and benefits, and unused vacation accrued, through the Termination Date. Executive shall also be entitled to
receive reimbursement for final expenses that Executive reasonably and necessarily incurred on behalf of the Company prior to the Termination Date, provided that Executive submits expense reports and
supporting documentation of such expenses as required by the practice or policy in effect at that time. Executive shall not be eligible for or entitled to any severance payments or benefits pursuant
to a severance plan, program, arrangement, practice or policy of the Company, if any, that may be in effect as of the Termination Date, including without limitation any other agreement that Executive
may have with the Company regarding the subject matter hereof. 

5

 

        5.    Effect of Involuntary Termination Upon a Change in Control or Resignation for Good Reason Upon a Change in
Control.    In the event of an Involuntary Termination Upon a Change in Control or a Resignation for Good Reason Upon a Change in Control during the Term, Executive
shall be entitled to the following: 

        a.     "Change
in Control Benefits" as follows, subject to Section 8 hereof: 

          (i)  Payment
of an amount equal to 100% (i.e., 12 months) of the Executive's base salary, at the highest annualized rate in effect during the period between the date
immediately prior to the effective date of a Change in Control and the Termination Date, payable in accordance with Section 5.a(v) below; 

         (ii)  Payment
of an amount equal to 50% of the highest amount of Executive's Incentive Pay Eligibility with respect to any one calendar year in the period beginning in the
calendar year prior to that in which the Change in Control occurs and ending in the calendar year in which Executive's employment is terminated, payable in accordance with
Section 5.a(v) below; and 

        (iii)  In
the event Executive elects after the Termination Date to continue health, vision and/or dental coverage pursuant to the Consolidated Omnibus Budget Reconciliation
Act of 1985 ("COBRA"), the Company will pay Executive's monthly premium payments for each such coverage elected by Executive for Executive and his or her eligible dependents, if applicable, until the
earliest of the following dates to occur with respect to each such elected coverage: (A) the first anniversary of the Termination Date; (B) the date upon which Executive becomes covered
under a comparable group plan for such applicable
coverage; or (C) the date upon which Executive ceases to be eligible for COBRA continuation for such applicable coverage. 

        (iv)  Any
and all unvested stock, stock options, awards and rights that were granted to Executive under any of the Stock Plans prior to the Termination Date shall immediately
become fully vested and exercisable as of the Termination Date or, if Executive's employment was terminated within the three-month period prior to the Announcement Date, as of the Announcement Date
(whichever may apply, the "Vesting Date"). Notwithstanding any contrary provision of any agreement relating to then outstanding stock, stock options, awards and rights granted to Executive under any
of the Stock Plans after the Execution Date, all such stock, stock options, awards and rights granted after the Execution Date may be exercised by Executive (or Executive's heirs, estate, legatees,
executors, administrators, and legal representatives) at any time during the period ending on the earlier of (A) the later of (i) three (3) months after the Vesting Date and
(ii) if Executive dies within the three-month period after the Vesting Date, the first anniversary of the date of Executive's death, and (B) the scheduled expiration of such stock, stock
option, award or right, as the case may be. Executive hereby acknowledges and agrees that, as a result of the operation of Section 4 and this subsection 5.a(ii), some or all of the "incentive
stock options" (as defined in the Code) granted to Executive under the Stock Plans may no longer qualify as "incentive stock options" for U.S. federal income tax purposes, and Executive hereby
consents to any such disqualification. 

         (v)  Each
of the payments set forth in subsections 5.a(i)-(iii) above (the "Cash Severance Benefits") shall be payable, at Executive's election, either (x) in a
lump sum payment on the Vesting Date or on any other date designated by Executive; or (y) in equal monthly installments over the twelve (12) month period following the Vesting Date;
provided that the payments described in Section 5.a(iii) hereof shall be paid on a monthly basis. 

        b.     Executive
shall also be entitled to any unpaid compensation and benefits, and unused vacation accrued, through the Termination Date. Executive shall also be entitled to
receive 

6

 

reimbursement
for final expenses that Executive reasonably and necessarily incurred on behalf of the Company prior to the Termination Date, provided that Executive submits expense reports and
supporting documentation of such expenses as required by the practice or policy in effect at that time. Executive shall not be eligible for or entitled to any severance payments or benefits pursuant
to a severance plan, program, arrangement, practice or policy of any member of the Company, if any, that may be in effect as of the Termination Date, including without limitation any other agreement,
entered into prior to the date hereof, that Executive may have with the Company regarding the subject matter hereof. 

        6.    Effect of a Change in Control.    If a Change in Control occurs during the Term, then 25% of all stock, options,
awards and purchase rights granted to Executive under the Phase Forward Incorporated 2004 Stock Option and Incentive Plan prior to such Change in Control shall immediately become fully vested and
exercisable as of the effective date of a Change in Control. The 25% specified in the
previous sentence is in addition to any stock, options, awards and purchase rights granted to Executive under any plan that were already vested and exercisable as of the effective date of the Change
in Control. 

        7.    Liquidated Damages.    The parties hereto expressly agree that provision of the Severance Benefits or Change in
Control Benefits to Executive in accordance with the terms of this Agreement will be liquidated damages, and that Executive shall not be required to mitigate the amount of any payments provided for in
this Agreement by seeking other employment or otherwise, nor shall any profits, income, earnings or other benefits from any source whatsoever create any mitigation, offset, reduction or any other
obligation on the part of Executive hereunder or otherwise. 

        8.    Conditions of Severance Benefits and Change in Control Benefits.    Executive shall receive Severance Benefits
and/or Change in Control Benefits only if Executive: (a) executes a separation agreement, which includes a general mutual release, in a form and of a scope reasonably acceptable to the parties
hereto; (b) returns all property, equipment, confidential information and documentation of the Company; (c) has complied and continues to comply in all material respects with any
noncompetition, inventions and/or nondisclosure obligations that Executive may owe to the Company, whether pursuant to an agreement or applicable law; and (d) provides a signed, written
resignation of Executive's status as an officer, including, without limitation, an Executive Officer, and director (if applicable) of the Company and, if applicable, its subsidiaries. In the event
that Executive has breached any obligations described in Section 8(c), then (x) the Cash Severance Benefits shall terminate and Executive shall no longer be entitled to them;
(y) Executive shall promptly repay to the Company any Cash Severance Benefits previously received by Executive; and (z) all options, awards and purchase rights held by Executive shall no
longer be exercisable as of the date of Executive's breach. Such termination and repayment of Cash Severance Benefits and cessation of the right to exercise shall be in addition to, and not in lieu
of, any and all available legal and equitable remedies, including injunctive relief. 

        9.    Taxes.    All payments and benefits described in this Agreement shall be subject to any and all applicable
federal, state, local and foreign withholding, payroll, income and other taxes. 

        10.    Certain Reduction of Payments.    If (a)(i) the Severance Benefits, (ii) the Change in Control
Benefits, (iii) the benefits received under Section 6 hereof and/or (iv) any payment or benefit received or to be received by Executive pursuant to any other plan, arrangement or
agreement (collectively, the "Total Payments") would constitute (in whole or in part) an "excess parachute payment" within the meaning of Section 280G(b) of the Code, and (b) Executive
would retain more of the Total Payments (after the payment of applicable tax liabilities imposed on the Total Payments) in the event that the Cap (defined below) is imposed, then the amount of the
Total Payments shall be reduced until the aggregate "present value" (as that term is defined in Section 280G(d)(4) of the Code using the applicable federal rate in effect on the date of this
Agreement) of the Total Payments is such that no 

7

 

part
of the Total Payments constitutes an "excess parachute payment" within the meaning of Section 280G(b) of the Code (the "Cap"). 

        11.    Exclusive Remedy.    Except as expressly set forth herein or otherwise required by law, Executive shall not be
entitled to any compensation, benefits, or other payments as a result of or in connection with the termination or resignation of Executive's employment at any time, for any reason. The payments and
benefits set forth in Section 4, 5 and 6 hereof shall constitute liquidated damages and shall be Executive's sole and exclusive remedy for any claims, causes of action or demands arising under
or in connection with this Agreement or its alleged breach, the termination or resignation of Executive's employment relationship, or the cessation of holding an Executive Office. 

        12.    Governing Law/Forum.    The parties agree that any claims arising out of or in connection with this Agreement
shall be governed by and construed in accordance with the laws of The Commonwealth of Massachusetts, and this Agreement shall in all respects be interpreted, enforced and governed under the internal
and domestic laws of such State, without giving effect to the principles of conflicts of laws thereof. In addition, each of the parties, by its or his execution hereof, hereby irrevocably submits to
the exclusive jurisdiction of the state or federal courts of Massachusetts with respect to any claims arising out of or in connection with this Agreement and agrees not to commence any such claims or
actions other than in such courts. The prevailing party in any action arising out of or in connection with this Agreement shall be entitled to payment, by the other party, of the prevailing party's
reasonable expenses and attorneys' fees incurred in connection with such action. 

        13.    Entire Agreement.    This Agreement shall constitute the sole and entire agreement among the parties with
respect to the subject matter hereof, and supersedes and cancels all prior, concurrent and/or contemporaneous arrangements, understandings, promises, programs, policies, plans, practices, offers,
agreements and/or discussions, whether written or oral, by or among the parties regarding the subject matter hereof, including, but not limited to, those constituting or concerning employment
agreements, change in control benefits and/or severance benefits; provided, however, that this Agreement is not intended to, and shall not, supersede, affect, limit, modify or terminate any of the
following, all of which shall remain in full force and effect in accordance with their respective terms: (i) any written agreements, programs, policies, plans, arrangements or practices of the
Company that do not relate to the subject matter hereof; (ii) any written stock or stock option agreements between Executive and the Company (except as expressly modified hereby); and
(iii) any written agreements between Executive and the Company concerning noncompetition, nonsolicitation, inventions and/or nondisclosure obligations. 

        14.    Successors and Assignment.    Executive may not assign any rights or delegate any duties or obligations under
this Agreement. The Company will require its respective assigns and Successors to expressly assume this Agreement and to agree to perform hereunder in the same manner and to the same extent that the
Company would be required to perform if no such succession or assignment had taken place. Regardless of whether such an agreement is executed, this Agreement shall inure to the benefit of, and be
binding upon, the Company's Successors and assigns and Executive's heirs, estate, legatees, executors, administrators, and legal representatives. 

        15.    Notices.    All notices required hereunder shall be in writing and shall be delivered in person, by facsimile
or by certified or registered mail (or similar means for non-U.S. addresses), return receipt requested, and shall be effective upon receipt if by personal delivery or facsimile or three
(3) business days after mailing if sent by certified or registered mail (or similar means for
non-U.S. addresses). All notices shall be addressed as specified on the first page of this Agreement or to such other address as the parties may later provide in writing. 

        16.    Severability/Reformation.    If any provision of this Agreement or the application of any provision hereof to
any person or circumstances is held invalid, unenforceable or otherwise illegal, the remainder of this Agreement and the application of such provision to any other person or 

8

 

circumstances
shall not be affected, and the provision so held to be invalid, unenforceable or otherwise illegal shall be reformed to the extent (and only to the extent) necessary to make it
enforceable, valid and legal. The language of all parts of this Agreement shall in all cases be construed as a whole according to its fair meaning and not strictly for or against any of the parties. 

        17.    Modification.    This Agreement may be modified or waived only in accordance with this Section 17. No
waiver by any party of any breach by the other or any provision hereof shall be deemed to be a waiver of any later or other breach thereof or as a waiver of any other provision of this Agreement. This
Agreement and its terms may not be waived, changed, discharged or terminated orally or by any course of dealing between or among the parties, but only by a written instrument signed by the party
against whom any waiver, change, discharge or termination is sought. No modification or waiver by the Company is effective without written consent of the Chairman of the Board of the Company. 

        18.    Survival of Obligations and Rights.    Notwithstanding anything to the contrary in this Agreement, provisions
herein shall survive the termination of Executive's employment by the Company prior to a Change in Control, or due to an Involuntary Termination Upon a Change in Control or a Resignation for Good
Reason Upon a Change in Control or, other expiration or termination of this Agreement, if so provided herein or if necessary or desirable to fully accomplish the purposes of such provisions, including
the obligations and rights contained in Sections 4 through 20 hereof. 

        19.    Counterparts.    This Agreement may be executed in two or more counterparts, each of which shall be deemed to
be an original, but all of which together shall constitute one and the same instrument. 

        20.    Section Headings.    The descriptive section headings herein have been inserted for convenience only and shall
not be deemed to define, limit, or otherwise affect the construction of any provision hereof. 

9

QuickLinks

Attachment to Assignment Letter Dated July 20, 2004QuickLinks
 -- Click here to rapidly navigate through this document
Exhibit 10.19  

	

    
	

	

    
	
PHASE FORWARD INCORPORATED
	

    
	

2005

Global Sales Executive Incentive

Compensation Plan
	

    
	

    
	Effective Date January 1, 2005
	

    
	

	

    

  

 
 

Phase Forward
  2005 Global Sales Executive
  Incentive Compensation Plan
  Effective: January 1, 2005    
    

1)    Purpose:  

        The Phase Forward Incorporated 2005 Global Sales Executive Incentive Compensation Plan is established to incent and reward the Participant to achieve certain
Company sales and financial goals. The base salary and incentive opportunity outlined in this plan is intended to reward the Participant with total cash compensation that is equal to or above what is
paid for similar positions by similar companies upon achievement of the expected level of performance. 

2)    Effective Date:  

        This plan is effective on January 1, 2005 and applies to all contracts entered into between January 1, 2005 and December 31, 2005 and
supercedes all plans and terms previously in effect. 

3)    Participation:  

        Global Sales Executives who are eligible to participate will receive a plan document with a personalized schedule as Attachment A. 

4)    Definitions:  

(a)   Base Salary  

        The Participant's base salary is a fixed amount that is determined by the Management Development and Compensation Committee who will take into consideration the
competitive market, qualifications for the position, and past performance. The base salary is paid in accordance with the company's normal payroll practices. No other "annual reviews" or other salary
adjustments will occur for participants during the course of the fiscal year. 

(b)   Bookings  

        These are Orders that are accepted by the company, net of pass-through items. 

(c)   Accrued Bonus  

        For Orders that are fixed in nature, a bonus is accrued upon acceptance of an Order by the company, which is evidenced by signing of the Order by the designated
authority in the company. For Orders that are variable in nature, such as estimated usage fees or future service commitments, bonus is accrued at the time the Order becomes fixed (as usage occurs or
committed amount is fixed and determinable). 

(d)   Pass-Through Items  

        Products or services provided at cost. Pass-through items are not compensated under the plan 

(e)   Negative Booking  

        A Negative Booking is a change to an Order, which results in the reduction of the net amount of an Order, the reversal of previously recognized revenue, the
uncollectability of an account receivable related to previously recognized revenue, or an indication of hold status or suspension for a period greater than (six) 6 months. Bonuses paid that
subsequently have events which result in a negative booking will have a reversal in payment in the month or months following the quarter they become a negative booking until full repayment is
achieved. Negative bookings will be reversed at the bonus amount that was applied at the time of the transaction, and only for the original sales executive paid. 

2

 

5)    Sales Quota:  

        One global annual quota will be set for participants in this plan. 

6)    Incentive Payments:  

        The payment schedule and plan components are outlined on Attachment A. 

7)    Termination:  

        Upon termination of employment, voluntary or involuntary, the Participant will be paid the applicable base salary through the agreed upon termination date. Any
additional payments will be in accordance with the terms and conditions of any Executive Agreement or Employment Agreement between the employee and the Company (or a subsidiary) in effect at the time
of termination. The Participant must also return all company documents and property. 

8)    Administration and Other Matters:  

        Administration of this policy will be the responsibility of the Vice President, Finance and the Vice President, Human Resources of the company in consultation
with the the CEO. In the case of a dispute, interpretation of the terms, conditions, goals, or payments from this plan will be made solely by the Vice President of Human Resources after a full review
of the facts, input from affected parties, and appreciation of the overall intent of the Plan. The decision of company management on all matters under this policy will be final, and the company
reserves the right to amend, modify, or terminate this policy at any time without notice. Any change will be made in writing as far in advance as possible, of the effective date of such change. In
addition the company reserves the right to make adjustments to the policy in its sole discretion in specific instances based on unusual or special circumstances. 

        If
any term or condition of this Plan is found to be in non-conformance with a given state, federal, or country law, that term or condition will be
non-enforceable but will not negate other terms and conditions of the Plan. However, Phase Forward Incorporated will review and modify the overall plan to conform to such law. 

        Eligibility
and participation in this Plan in no way infers or reflects any guarantee of a contract of employment. Except as expressly set forth in any employee's agreement signed by the
company and employee, all of the employees of the company are employees "at will". Participation in this plan does not confer any right to continue in Phase Forward's employ or limit the right of
Phase Forward to terminate the Participant at any time, with or without cause or notice. 

        Phase
Forward Incorporated is an Equal Opportunity Employer committed to a diverse workforce. The company will not discriminate on the basis of race, color, religion, age, sexual
orientation, national origin, physical or mental disability, or veteran status. 

9)    Extraordinary Events:  

        Any event deemed extraordinary by the Vice President, HR or the CEO, may result in, changes to the terms and conditions of the plan, changes in the payment
structure and other events up to and including termination of this plan, and the creation of a new plan. It should not be expected by the Participant that events resulting in a revenue or bookings
windfall would be counted in determining performance as it relates to the goals and quota and any payments resulting from this may be appropriately adjusted. 

3

 

        I
acknowledge that I have read this document, including the Attachment A, and agree to the terms and conditions of the plan. 

	 	 	Date	 	 
	
 Signature	 	 	 	

	

 Printed Name	
 	

 	
 	

 

4

 
Attachment A  

FY2005 Global Bookings Target—[Redacted]  

Steve Powell—International  

	Base Salary:	 	£160,000
	Target Bonus:	 	£120,000
	TAE:	 	£280,000

Compensation Plan  

	50%	 	Quarterly bookings performance	 	£60,000	 	Paid quarterly
	20%	 	YTD bookings performance	 	£24,000	 	Paid quarterly
	30%	 	Phase Forward Profitability	 	£36,000	 	Paid annually (Earned Quarterly)

	  

	Quarterly Quota
 
	 	YTD Targets
	 	Profitability

	Q-1	 	[Redacted]	 	Q-1	 	[Redacted]	 	Q-1	 	[Redacted]
	Q-2	 	[Redacted]	 	Q-2	 	[Redacted]	 	Q-2	 	[Redacted]
	Q-3	 	[Redacted]	 	Q-3	 	[Redacted]	 	Q-3	 	[Redacted]
	Q-4	 	[Redacted]	 	Q-4	 	[Redacted]	 	Q-4	 	[Redacted]

Payment Schedule Bookings components*  

	Achievement %
 
	 	Payout %

	<60%	 	0%
	>60% - 80%	 	.5% for each % Achieved
	>80% - 100%	 	Actual %
	>100% - 125%	 	3% for each % achieved
	>125%	 	2% for each % achieved (Maximum Payout 250%)

	*
	Minimum achievement of 80% required for Profitability component paid in accordance with the Management Incentive Plan, up to a maximum of 125% achievement of
Company Targets.

5

 
Attachment A  

FY2005 Global Bookings Target—[Redacted]  

John Hamilton—North America  

	Base Salary:	 	$225,000
	Target Bonus:	 	$135,000
	TAE:	 	$360,000

Compensation Plan  

	50%	 	Quarterly bookings performance	 	$	67,500	 	Paid quarterly
	20%	 	YTD bookings performance	 	$	27,000	 	Paid quarterly
	30%	 	Phase Forward Profitability	 	$	40,500	 	Paid annually (Earned Quarterly)

	  

	Quarterly Quota
 
	 	YTD Targets
	 	Profitability

	Q-1	 	[Redacted]	 	Q-1	 	[Redacted]	 	Q-1	 	[Redacted]
	Q-2	 	[Redacted]	 	Q-2	 	[Redacted]	 	Q-2	 	[Redacted]
	Q-3	 	[Redacted]	 	Q-3	 	[Redacted]	 	Q-3	 	[Redacted]
	Q-4	 	[Redacted]	 	Q-4	 	[Redacted]	 	Q-4	 	[Redacted]

Payment Schedule Bookings components*  

	Achievement %
 
	 	Payout %

	<60%	 	0%
	>60% - 80%	 	.5% for each % Achieved
	>80% - 100%	 	Actual %
	>100% - 125%	 	3% for each % achieved
	>125%	 	2% for each % achieved (Maximum Payout 250%)

	*
	Minimum achievement of 80% required for Profitability component, paid in accordance with the Management Incentive Plan, up to a maximum of 125% achievement of
Company targets.

6

QuickLinks

Phase Forward 2005 Global Sales Executive Incentive Compensation Plan Effective: January 1, 2005

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00079-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00079-of-00352.parquet"}]]