Document:

<Page>

                                                                    EXHIBIT 10.1

                            INDUSTRIAL BUILDING LEASE

1.     BASIC TERMS. This SECTION 1 contains the Basic Terms of this Lease
between Landlord and Tenant, named below. Other Sections of the Lease referred
to in this SECTION 1 explain and define the Basic Terms and are to be read in
conjunction with the Basic Terms.

1.1.   Date of Lease: June 29, 2001

1.2.   Landlord: First Industrial, L.P., a Delaware limited partnership

1.3.   Tenant: Natural Golf, Inc., an Illinois corporation

1.4.   Premises: Approximately 25,395 rentable square feet in the building
       commonly known as 1200 Business Center Drive, Mount Prospect, Illinois
       (the "BUILDING").

1.5.   Property: See EXHIBIT A.

1.6.   Lease Term: Three (3) years ("INITIAL TERM"), commencing December 1, 2001
("COMMENCEMENT DATE") and ending November 30, 2004 ("EXPIRATION DATE"), subject
to extension pursuant to SECTION 2.2 below.

1.7.   Permitted Uses: (See SECTION 4) General office, telemarketing, warehouse
and light assembly.

1.8.   Tenant's Guarantor: None.

1.9.   Brokers: (See Section 23; if none, so state)
       (A) Tenant's Broker: The Levy Organization
       (B) Landlord's Broker: Insignia ESG

1.10.  Security Deposit: (See SECTION 4) $55,000, subject to reduction pursuant
to SECTION 4.

1.11.  Base Rent Payable by Tenant is as follows:

<Table>
       <S>                                             <C>
       December 1,2001 through November 30,2002. . . . $11,321.94 per month

       December 1,2002 through November 30,2003. . . . $11,661.60 per month

       December 1,2003 through November 30,2004. . . . $12,011.44 per month
</Table>

1.12.  Tenant's Proportionate Share: 23.96%

1.13.  Riders to Lease: The following riders are attached to arid made a part of
this Lease: None.

2. LEASE OF PREMISES: RENT .

2.1.   LEASE OF PREMISES FOR LEASE TERM. Landlord hereby leases the Premises to
Tenant, and Tenant hereby rents the Premises from Landlord, for the Term and
subject to the conditions of this Lease.

2.2.   RENEWAL OPTION. Provided that this Lease is in full force and effect and
Tenant is not in default under the terms hereof beyond applicable cure period,
Landlord hereby grants to Tenant

<Page>

the option to extend the Initial Term (the "RENEWAL OPTION ") for one (1)
additional period of three (3) years (the "RENEWAL TERM ") on the same terms and
conditions of this Lease, except as otherwise provided in this SECTION 2.2. For
purposes of this Lease, the Initial Term as extended by any Renewal Term is
hereinafter referred to as the "TERM." Tenant may exercise the Renewal Option by
delivery of written notice (a "Renewal Notice") to Landlord on or prior to the
date which is 180 days prior to the expiration of the Initial Term. The monthly
Base Rent for the Premises during the Renewal Term shall be:

<Table>
<S>                                        <C>
December 1,2004 to November 30,2005. . . . $12,371.78 per month

December 1,2005 to November 30,2006. . . . $12~742.94 per month

December 1,2006 to November 30,2007. . . . $13,125.22 per month
</Table>

2.3.   TYPES OF RENTAL PAYMENTS. Tenant shall pay rents of (a) net base rent
payable in monthly installments as set forth in SECTION 1.11 hereof, in advance,
on the first day of each and every calendar month during the Term of this Lease
(the "BASE RENT"); and (b) Tenant's Proportionate Share of Operating Expenses
(defined below) and any other amounts owed by Tenant hereunder (collectively,
"ADDITIONAL RENT"); and (c) in the event any monthly installment of Base Rent or
Additional Rent, or both, is not paid within 10 days of the date when due, a
late charge in an amount equal to 5% of the then delinquent installment of Base
Rent and/or Additional Rent (the "LATE CHARGE"; the Late Charge, Base Rent and
Additional Rent shall collectively be referred to as "RENT"), to First
Industrial, L.P ., 75 Remittance Drive, Suite 1449, Chicago, Illinois
60675-1449, or if sent by overnight courier, The Northern Trust Company, 350
North Orleans Street, Receipt and Dispatch, 8th Floor, Chicago, Illinois 60654,
Attention: First industrial, L.P ., Suite 1449 ( or such other entity designated
as Landlord' s management agent, if any, and if Landlord so appoints such a
management agent, the "AGENT"), or pursuant to such other directions as Landlord
shall designate in this Lease or otherwise in writing.

2.4.   COVENANTS CONCERNING RENTAL PAVMENTS. Tenant shall pay the Rent promptly
       when due, without notice or demand, and without any abatement, deduction
       or setoff, except as may otherwise be expressly and specifically provided
       in this Lease. No payment by Tenant, or receipt or acceptance by Agent or
       Landlord, of a lesser amount than the correct Rent shall be deemed to be
       other than a payment on account, nor shall any endorsement or statement
       on any check or letter accompanying any payment be deemed an accord or
       satisfaction, and Agent or Landlord may accept such payment without
       prejudice to its right to recover the balance due or to pursue any other
       remedy available to Landlord. If the Commencement Date occurs on a day
       other than the first day of a calendar month, the Rent due for the first
       calendar month of the Term shall be prorated on a per diem basis and paid
       to Landlord on the Commencement Date, and the Term will be extended to
       terminate on the last day of the calendar month in which the Expiration
       Date stated in Section 1.6 occurs.

3.     OPERATING EXPENSES.

       3.1.     DEFINITIONAL TERMS RELATING TO ADDITIONAL RENT. For purposes of
this Section and other relevant provisions of the Lease:

       3.1.1.   OPERATING EXPENSES. The term "OPERATING EXPENSES" shall mean all
costs and expenses paid or incurred with respect to the ownership, repair,
replacement, restoration, maintenance and operation of the Property, including,
without limitation, the following: (i) all costs, wages and benefits of
employees or other agents of Landlord or Agent engaged in the operation,
maintenance or rendition of other services to or for the Property; (ii) to the
extent not separately metered, billed, or furnished, all charges for utilities
and services furnished to either or

<Page>

both of the Property and the Premises (including, without limitation, the Common
Areas [ as hereinafter defined]), together with any taxes on such utilities;
(iii) all premiums for casualty, workers' compensation, liability, boiler, flood
and all other types of insurance provided by Landlord and relating to the
Property , all third party administrative costs incurred in connection with the
procurement and implementation of such insurance policies, and all deductibles
paid by Landlord pursuant to insurance policies required to be maintained by
Landlord under this Lease; (iv) the cost of all supplies, tools, materials and
equipment utilized in the ownership arid operation of the Property, and sales
and other taxes thereon; (v) amounts charged (including, without limitation,
those costs and expenses set forth in Section 13.2(i) below) by any or all of
contractors, materialmen and suppliers for services, materials and supplies
furnished in connection with any or all of the operation, repair and maintenance
of any part of the Property , including, without limitation, the structural
elements of the Property and the Common Areas; (vi) management fees to Agent or
other persons or management entities actually involved in the management and
operation of the Property (which persons or management entities may be
affiliates of Landlord); (vii) any capital improvements made by, or on behalf
of, Landlord to the Property that are either or both (a) designed to reduce
Operating Expenses and (b) required to keep the Property in compliance with all
governmental laws, rules and regulations (enacted from and after the date of
this Lease) applicable thereto, from time to time, the cost of which capital
improvements shall be reasonably amortized by Landlord over the useful life of
the improvement, in accordance with generally accepted accounting principles;
(viii) all professional fees incurred in connection with the operation,
management and maintenance of the Property; and (ix) Taxes, as hereinafter
defined.

       3.1.2.        TAXES. The term "TAXES," as referred to in SECTION
                     3.1.1(ix) above shall mean (i) all governmental taxes,
                     assessments, fees and charges of every kind or nature
                     (other than Landlord's income taxes), whether general,
                     special, ordinary or extraordinary, due at any time or from
                     time to time, during the Term and any extensions thereof,
                     in connection with the ownership, leasing, or operation of
                     the Property, or of the personal property and equipment
                     located therein or used in connection therewith; and (ii)
                     any reasonable expenses incurred by Landlord in contesting
                     such taxes or assessments and/or the assessed value of the
                     Property. For purposes hereof, Taxes for any year shall be
                     Taxes that are due for payment or paid in that year rather
                     than Taxes that are assessed, become a lien, or accrue
                     during such year.

       3.1.3.        OPERATING YEAR. The term "OPERATING YEAR" shall mean the
       calendar year commencing January lst of each year (including the calendar
       year within which the Commencement Date occurs) during the Term.

       3.2.     PAYMENT OF OPERATING: EXPENSES. Tenant shall pay, as Additional
Rent and in accordance with the requirements of Section 3.3, its Proportionate
Share of the Operating Expenses as set forth in SECTION 3.3. Additional Rent
commences to accrue upon the Commencement Date. The Tenant's Proportionate Share
of Operating Expenses payable hereunder for the Operating Years in which the
Term begins and ends shall be prorated to correspond to that portion of said
Operating Years occurring within the Term. Tenant's Proportionate Share of
Operating Expenses and any other sums due and payable under this Lease shall be
adjusted upon receipt of the actual bills therefor, and the obligations of this
SECTION 3 shall survive the termination or expiration of the Lease.

       3.3.     PAYMENT OF ADDITIONAL RENT. Landlord shall have the right to
reasonably estimate the Operating Expenses for each Operating Year. Upon
Landlord's or Agent's notice to Tenant of such estimated amount, Tenant shall
pay, on the first day of each month during that Operating Year, an amount (the
"ESTIMATED ADDITIONAL RENT") equal to the estimate of the Tenant's Proportionate
Share of Operating Expenses divided by 12 (or the fractional portion of the
Operating Year remaining at the time Landlord delivers its notice of estimated
Operating Expenses

<Page>

due from Tenant for that Operating Year). If the aggregate amount of Estimated
Additional Rent actually paid by Tenant during any Operating Year is less than
Tenant's actual ultimate liability for Operating Expenses for that particular
Operating Year, Tenant shall pay the deficiency within 30 days of Landlord's
written demand therefor. If the aggregate amount of Estimated Additional Rent
actually paid by Tenant during a given Operating Year exceeds Tenant's actual
liability for such Operating Year, the excess shall be credited against the
Estimated Additional Rent next due from Tenant during the immediately subsequent
Operating Year, except that in the event that such excess is paid by Tenant
d1iri11g the final Lease Year, then upon the expiration of the Term, Landlord or
Agent shall pay Tenant the then-applicable excess within 30 days after
determination thereof No interest shall be payable to Tenant on account of such
payments of Estimated Additional Rent and such payments may be commingled.

       4.       USE OF PREMISES AND COMMON AREAS: SECURITY DEPOSIT.

       4.1.     USE OF PREMISES AND PROPERTY. The Premises shall be used by the
Tenant for the purpose(s} set forth in SECTION 1.7 above and for no other
purpose whatsoever. Tenant shall not, at any time, use or occupy, or suffer or
permit anyone to use or occupy, the Premises, or do or permit anything to be
done in the Premises or the Property , in any manner that may (a) violate any
Certificate of Occupancy for the Premises or the Property; (b ) cause, or be
liable to cause, injury to, or in any way impair the proper utilization of, all
or any portion of the Property (including, but not limited to, the structural
elements of the Property) or any equipment, facilities or systems therein; ( c )
constitute a violation of the laws and requirements of any public authority or
the requirements of insurance bodies or the rules and regulations of the
Property , including any covenant, condition or restriction affecting the
Property; (d) exceed the load bearing capacity of the floor of the Premises; (e)
impair or tend to impair the character, reputation or appearance of the
Property; or ( e) unreasonably annoy, inconvenience or disrupt the operations or
tenancies of other tenants or users of the Property.

       4.2.     USE OF COMMON AREAS. As used herein, "COMMON AREAS" shall mean
all areas within the Property that are available for the common use of tenants
of the Property and that are not leased or held for the exclusive use of Tenant
or other tenants or licensees, including, but not limited to, parking areas,
driveways, sidewalks, loading areas, access roads, corridors, landscaping and
planted areas. Tenant shall have the nonexclusive right to use the Common Areas
for the purposes intended, subject to such reasonable rules and regulations as
Landlord may uniformly establish from time to time. Tenant shall not interfere
with the rights of any or all of Landlord, other tenants or licensees, or any
other person entitled to use the Common Areas. Landlord, from time to time, may
change any or all of the size, location, nature and use of any of the Common
Areas although such changes may result in inconvenience to Tenant, so long as
such changes do not materially and adversely affect Tenant's use of the
Premises. In addition to the foregoing, Landlord may, at any time, close or
suspend access to any Common Areas to perform any acts in the Common Areas as,
in Landlord's reasonable judgment, are desirable to improve or maintain either
or both of the Premises and the Property, or are required in order to satisfy
Landlord's obligations under either or both of SECTIONS 13.2 AND 18; provided,
however, that Landlord shall use reasonable efforts not to disrupt Tenant's use
and operation of the Premises in connection therewith.

       4.3.     SIGNAGE. Tenant shall not affix any sign of any size or
character to any portion of the Property, without prior written approval of
Landlord, which approval shall not be unreasonably withheld or delayed. Tenant
shall remove all signs of Tenant upon the expiration or earlier termination of
this Lease and immediately repair any damage to either or both of the Property
and the Premises caused by, or resulting from, such removal.

       4.4.     SECURITY DEPOSIT. Simultaneously with the execution and delivery
of this Lease, Tenant shall deposit with Landlord or Agent the sum set forth in
Section 1.10 above, in cash (the

<Page>

"SECURITY"), representing security for the performance by Tenant of the
covenants and obligations hereunder. The Security shall be held by Landlord or
Agent, without interest, in favor of Tenant; provided, however, that no trust
relationship shall be deemed created thereby and the Security may be commingled
with other assets of Landlord. If Tenant defaults in the performance of any of
its covenants hereunder, Landlord or Agent may, without notice to Tenant, apply
all or any part of the Security, to the extent required for the payment of any
Rent or other sums due from Tenant hereunder, in addition to any other remedies
available to Landlord. If such application occurs, Landlord shall so advise
Tenant, in writing, promptly following such application. In the event the
Security is so applied, Tenant shall, upon demand, immediately deposit with
Landlord or Agent a sum equal to the amount so used. If Tenant fully and
faithfully complies with all the covenants hereunder, the Security (or any
balance thereof) shall be returned to Tenant within 30 days after the last to
occur of (i) the date the Term expires or terminates or (ii) delivery to
Landlord of possession of the Premises. Landlord may deliver the Security to any
purchaser of Landlord' s interest in the Premises [or any Successor Landlord (
defined below), if applicable], and thereupon Landlord and Agent shall be
discharged from any further liability with respect to the Security.
Notwithstanding the foregoing, in the event that Tenant does not default on any
of its obligations hereunder between the date of this Lease and May 31, 2002,
then on May 31,2002 the Security shall reduce to an amount equal to the product
of (x) two (2) and (y) the then current monthly amount of Base Rent and
Additional Rent payable hereunder.

5.     CONDIT1ON AND DELIVERY OF PREMISES.

       5.1.     CONDITION OF PREMISES. Tenant agrees that Tenant is familiar
with the condition of both the Premises and the Property, and Tenant hereby
accepts the foregoing on an "AS-IS," "WHERE-IS" basis. Tenant acknowledges that
neither Landlord nor Agent, nor any representative of Landlord, has made any
representation as to the condition of the foregoing or the suitability of the
foregoing for Tenant's intended use. Tenant represents and warrants that Tenant
has made its own inspection of the foregoing. Neither Landlord nor Agent shall
be obligated to make any repairs, replacements or improvements (whether
structural or otherwise) of any kind or nature to the foregoing in connection
with, or in consideration of, this Lease, except (a) as set forth in Sections
13.2 and 18 and (b) with respect to all (if any) repairs and improvements
expressly and specifically described in EXHIBIT B attached hereto ("WORK
ITEMS"). Landlord agrees to make reasonable efforts to enforce, or cause Agent
to enforce, upon Tenant ' s request, all manufacturer's or contractor's
warranties, if any, issued in connection with any of the Work Items.

       5.2.     EARLY OCCUPANCY. Notwithstanding anything to the contrary
contained herein, Tenant shall be permitted to take possession of and occupy the
Premises at any time after the date of this Lease and prior to the Commencement
Date (the "EARLY OCCUPANCY PERIOD"); provided, however, that Tenant's occupancy
of the Premises during the Early Occupancy Period shall be on all of the terms
and conditions of this Lease except that Tenant shall not be obligated to pay
Rent during the Early Occupancy Period.

6.              SUBORDINATION:  NOTICES TO SUPERIOR LESSORS AND MORTGAGEES:
ATTORNMENT .

       6.1.     SUBORDINATION. Provided that Tenant is provided with a
reasonable and customary subordination, nondisturbance and attornment agreement
duly executed by the holder of any mortgage or deed of trust or the landlord
pursuant to any ground lease, this Lease shall be subject and subordinate at all
times to (a) all ground leases or underlying leases that may now exist or
hereafter be executed affecting either or both of the Premises and the Property
and (b) any mortgage or deed of trust that may now exist or hereafter be placed
upon, and encumber, any or all of (x) the Property; (y) any ground leases or
underlying leases for the benefit of the Property; and (z) all or any portion of
Landlord's interest or estate in any of said items. Notwithstanding the
foregoing, Landlord shall have the right to subordinate or cause to be
subordinated any such

<Page>

ground leases or underlying leases that benefit the Property or any such
mortgage or deed of trust liens to this Lease. Tenant shall execute and deliver,
upon demand by Landlord and in the form reasonably requested by Landlord, any
additional documents evidencing the priority of subordination of this Lease with
respect to any such ground leases or underlying leases for the benefit of the
Property or any such mortgage or deed of trust. .

       6.2.     ESTOPPEL CERTIFICATES. Tenant agrees, from time to time and
within 10 days after request by Landlord, to deliver to Landlord, or Landlord' s
designee, an estoppel certificate stating such matters pertaining to this Lease
as may be reasonably requested by Landlord. Failure by Tenant to timely execute
and deliver such certificate shall constitute an acceptance of the Premises and
acknowledgment by Tenant that the statements included therein are true and
correct without exception. Landlord and Tenant intend that any statement
delivered pursuant to this section may be relied upon by any prospective
purchaser or mortgagee of the Property or of any interest therein or any other
Landlord designee.

       6.3.     TRANSFER FOR LANDLORD. In the event of a sale or conveyance by
Landlord of the Property, the same shall operate to release Landlord from any
future liability for any of the covenants or conditions, express or implied,
herein contained in favor of Tenant, and in such event Tenant agrees to look
solely to Landlord's successor in interest with respect thereto and agrees to
attorn to such successor.

       7.       QUIET ENJOYMENT. Subject to the provisions of this Lease, so
long as Tenant pays all of the Rent and performs all of its other obligations
hereunder, Tenant shall not be disturbed in its possession of the Premises by
Landlord, Agent or any other person lawfully claiming through or under Landlord.
This covenant shall be construed as a covenant running with the Property and is
not a personal covenant of Landlord. Notwithstanding the foregoing, however,
Tenant acknowledges and agrees that Landlord shall have the unfettered and
unilateral right to use portions of the Common Areas (inclusive of the roof of
the Building) for such purposes and uses as Landlord may desire; provided,
however, that in all events and under all circumstances, Landlord's use of any
portion of the Common Areas shall not interfere, in any material respect, with
any or all of (a) Tenant's rights to occupy and use the Common Areas (in the
manner and for the purposes contemplated hereunder); (b) Tenant's right to
utilize the vehicular parking areas located on the Common Areas; and (c)
Tenant's right of access, ingress and egress to and from the Common Areas.

       8.       ASSIGNMENT. SUBLETTING AND MORTGAGING.

                8.1.    PROHIBITION. Tenant acknowledges that this Lease and the
       Rent due under this Lease have been agreed to by Landlord in reliance
       upon Tenant's reputation and creditworthiness and upon the continued
       operation of the Premises by Tenant for the particular use. described in
       SECTION 4 above; therefore, Tenant shall not, whether voluntarily, or by
       operation of law, or otherwise: (a) assign or otherwise transfer this
       Lease; (b) sublet the Premises or any part thereof, or allow the same to
       be used or occupied by anyone other than Tenant; or (c) mortgage, pledge,
       encumber, or otherwise hypothecate this Lease or the Premises, or any
       part thereof, in any manner whatsoever, without in each instance
       obtaining the prior written consent of Landlord, which consent may be
       given or withheld in Landlord's sole, but reasonable, discretion. Any
       purported assignment, mortgage, transfer, pledge or sublease made without
       the prior written consent of Landlord shall be absolutely null and void.
       No assignment of this Lease shall be effective and valid unless and until
       the assignee executes and delivers to Landlord any and all documentation
       reasonably required by Landlord in order to evidence assignee's
       assumption of all obligations of Tenant hereunder. Any consent by
       Landlord to a particular assignment, sublease or mortgage shall not
       constitute consent or approval of any subsequent assignment, sublease or
       mortgage, and Landlord' s written approval shall be required in all

<Page>

       such instances. No. consent by Landlord to any assignment or sublease
       shall be deemed to release Tenant from its obligations hereunder and
       Tenant shall remain fully liable for performance of all obligations under
       this Lease.

       8.2.     RIGHTS OF LANDLORD. If this Lease is assigned, or if the
Premises (or any part thereof) are sublet or used or occupied by anyone other
than Tenant, whether or not in violation of this Lease, Landlord or Agent may
(without prejudice to, or waiver of its rights), collect Rent from the assignee,
subtenant or occupant. Landlord or Agent may apply the net amount collecte4 to
the Rent herein reserved, but no such assignment, subletting, occupancy or
collection shall be deemed a waiver of any of the provisions of this SECTION 8.
With respect to the allocable portion of the Premises sublet, in the event that
the total rent and any other considerations received under any sublease by
Tenant is greater than the total Rent required to be paid, from time to time,
under this Lease. Tenant shall pay to Landlord fifty percent (50%) of such
excess as received from any subtenant and such amount shall be deemed a
component of the Additional Rent.

       8.3.     PERMITTED TRANSFERS. The provisions of SECTION 8.1(a) shall
apply to a transfer of a majority (I.E. greater than 50% interest) of the voting
stock of Tenant or to any other change in voting control of Tenant (if Tenant is
a corporation), or to a transfer of a majority of the general partnership or
membership interests in Tenant (if Tenant is a partnership or a limited
liability company) or to a change in the managerial control of Tenant, or to any
comparable transaction involving any other form of business entity, whether
effectuated in one or more transactions, as if such transfer were an assignment
of this Lease; but said provisions shall not apply to such a transfer, provided,
in any of such events, the successor to Tenant (or any party remaining liable
for the obligations of Tenant hereunder): (i) has a net worth at least equal to
the net worth of Tenant as of the Commencement Date or (ii) is capable of
satisfying Tenant's obligations hereunder. in Landlord's reasonable judgment.
Any such permitted transferee shall execute and deliver to Landlord any and all
documentation reasonably required by Landlord in order to evidence assignee's
assumption of all obligations of Tenant hereunder. Notwithstanding anything to
the contrary contained in this Section 8.3, in no event may Tenant assign,
mortgage, transfer, pledge or sublease this Lease to any entity whatsoever if,
at the time of such assignment, mortgage, transfer, pledge or sublease, Tenant
is in default under this Lease.

       9.       COMPLIANCE WITH LAWS.

       9.1.     COMPLIANCE WITH LAWS. Tenant shall, at its sole expense
(regardless of the cost thereof), comply with all local, state and federal laws,
rules, regulations and requirements now or hereafter in force and all judicial
and administrative decisions pertaining thereto (collectively, "LAWS"),
pertaining to either or both of the Premises and Tenant's use and occupancy
thereof. If any license or permit is required for the conduct of Tenant's
business in the Premises, Tenant, at its expense, shall procure such license
prior to the Commencement Date, and shall maintain such license or permit in
good standing throughout the Term. Tenant shall give prompt notice to Landlord
of any written notice it receives of the alleged violation of any law or
requirement of any governmental or administrative authority with respect to
either or both of the Premises and the use or occupation thereof. The judgment
of any court of competent jurisdiction or the admission of Tenant in any action
or proceeding against Tenant, whether Landlord is a party thereto or not, that
any such Law pertaining to the Premises has been violated, shall be conclusive
of that fact as between Landlord and Tenant.

       9.2.     HAZARDOUS MATERIALS. If, at any time or from time to time during
the Term (or any extension thereof), any Hazardous Material (defined below) is
generated, transported, stored, used, treated or disposed of at, to, from, on or
in either or both of the Premises and the Property by, or as a result of any act
or omission of, any or all of Tenant and any or all of Tenant's Parties (defined
below): (i) Tenant shall, at its own cost, at all times comply (and cause all
others to comply) with all laws (federal, state or local) relating to Hazardous
Materials, including, but not limited to, all Environmental Laws (defined
below), and

<Page>

Tenant shall further, at its own cost, obtain and maintain in full force and
effect at all times all permits and other approvals required in connection
therewith; (ii) Tenant shall promptly provide Landlord or Agent with complete
copies of all communications, permits or agreements with, from or issued by any
governmental authority or agency (federal, state or local) or any private entity
relating i~ any way to the presence, release, threat of release, or placement of
Hazardous Materials on or in the Premises or any portion of the Property , or
the generation, transportation, storage, use, treatment, or disposal at, on, in
or from the Premises, of any Hazardous Materials; (iii) Landlord, Agent and
their respective agents and employees shall have the right to either or both (x)
enter the "Premises and (y) conduct appropriate tests for the purposes of
ascertaining Tenant's compliance with all applicable laws (including
Environmental Laws), rules or permits relating in any way to the generation,
transport, storage, use, treatment, disposal or presence of Hazardous Materials
on, at, in or from all or any portion of either or both of the Premises and the
Property; and (iy) upon written request by Landlord or Agent, Tenant shall
provide Landlord with the results of reasonably appropriate tests of air, water
or soil to demonstrate that Tenant complies with all applicable laws, rules or
permits relating in any way to the generation, transport, storage, use,
treatment, disposal or presence of Hazardous Materials on, at, in or from all or
any portion of either or both of the Premises and the Property .This SECTION 9.2
does not authorize the generation, transportation, storage, use, treatment or
disposal of any Hazardous Materials at, to, from, on or in the Premises in
contravention of this SECTION 9. Tenant covenants to investigate, clean up and
otherwise remediate, at Tenant's sole expense, any release of Hazardous
Materials caused, contributed to, or created by any or all of (A) Tenant and (B)
any or all of Tenant's officers, directors, members, managers, partners,
invitees, agents, employees, contractors or representatives ("TENANT PARTIES")
during the Term. Such investigation and remediation shall be performed only
after Tenant has obtained Landlord's prior written consent; provided, however,
that Tenant shall be entitled to respond immediately to an emergency without
first obtaining such consent. All remediation shall be performed in strict
compliance with Environmental Laws and to the reasonable satisfaction of
Landlord. Tenant shall be liable for any and all conditions covered hereby, and
for all costs relating thereto, that are caused or created by any or all of
Tenant and any or all of Tenant's Parties. Tenant shall not enter into any
settlement agreement, consent decree or other compromise with respect to any
claims relating to any Hazardous Materials in any way connected to the Premises
without first obtaining Landlord's written consent (which consent may be given
or withheld in Landlord's sole, but reasonable, discretion) and affording
Landlord the reasonable opportunity to participate in any such proceedings. As
used herein, the term (x) "ENVIRONMENTAL LAWS" shall mean any and all laws
pertaining to Hazardous Materials or that otherwise deal with, or relate to, air
or water quality, air emissions, soil or ground conditions or other
environmental matters of any kind; and (y) "HAZARDOUS MATERIALS" shall mean any
waste, material or substance (whether in the form of liquids, solids or gases,
and whether or not airborne) that is or may be deemed to be or include a
pesticide, petroleum, asbestos, polychlorinated biphenyl, radioactive material,
urea formaldehyde or any other pollutant or contaminant that is or may be deemed
to be hazardous, toxic, ignitable, reactive, corrosive, dangerous, harmful or
injurious, or that presents a risk to public health or to the environment, and
that is or becomes regulated by any Environmental Law. The undertakings,
covenants and obligations imposed on Tenant under this SECTION 9.2 shall survive
the termination or expiration of this Lease.

       10.      INSURANCE.

<Page>

       10.1.    INSURANCE TO BE MAINTAINED BY LANDLORD. Landlord shall maintain
(a) "all-risk" property insurance covering the Property (at its full replacement
cost), but excluding Tenant's Property (defined below), and (b) commercial
general public liability insurance covering Landlord for claims arising out of
liability for bodily injury, death, personal injury, advertising injury and
property damage occurring in and about the Property and otherwise resulting from
any acts and operations of Landlord, its agents and employees, and ( c ) rent
loss insurance (collectively; "LANDLORD'S POLICIES"), all of the above with
limits that are required by any lender(s) of Landlord, or as are otherwise
reasonably determined by Landlord, but in any event, without prejudice to the
foregoing, shall be no less than $2,000,000.00 per occurrence and $5,000,000 or
general aggregate for general liability exposure.

       10.2.    INSURANCE TO BE MAINTAINED BY TENANT. Tenant shall purchase, at
its own expense, and keep in force at all times during this Lease the policies
of insurance set forth below in SECTIONS 10.2.1 and 10.2.2 (collectively
"TENANT'S POLICIES"). All Tenant's Policies shall (a) be issued by an insurance
company with a Best rating of A-X or better and otherwise reasonably acceptable
to Landlord and shall be licensed to do business in the state in which the
Property is located; (b) provide that said insurance shall not be canceled or
materially modified unless 30 days' prior written notice shall have been given
to Landlord; and (c) otherwise be in such form, and include such coverages, as
Landlord may reasonably require. All Tenant's Policies (or, at Landlord's
option, Certificates of Insurance, in a form reasonably acceptable to, Landlord,
evidencing said Tenant's Policies), shall be delivered to Landlord by Tenant
upon commencement of the Lease and renewals thereof shall be delivered at least
30 days prior to the expiration of each Tenant's Policy. Tenant shall give
prompt notice to Landlord and Agent of any bodily injury, death, personal
injury, advertising injury or property damage occurring in and about the
Property.

       10.2.1.  GENERAL LIABILITY AND AUTO INSURANCE. Tenant shall purchase and
maintain, throughout the Term, a Tenant's Policy(ies) of (i) commercial general
liability insurance, including personal injury and property damage, in the
amount of not less than $2,000,.000.00 per occurrence, and $5,000,000.00 annual
general aggregate, per location; (ii) comprehensive automobile liability
insurance covering Tenant against any losses arising out of liability for
personal injuries or deaths of persons and property damage occurring in or about
the Premises in the amount of not less than $1,000,000, combined single limit.
The Tenant's Policies required by this SECTION 10.2.1 shall (a) name Landlord,
Agent, and any party holding an interest to which this Lease may be subordinated
as additional insureds; (b) provide coverage on an occurrence basis; (c) provide
coverage for the indemnity obligations of Tenant under this Lease; (d) contain a
severability of insured parties provision and/or a cross liability endorsement;
( e) be primary , not contributing with, and not in excess of, coverage that
Landlord may carry; and (f) provide coverage with no exclusion for a pollution
incident arising from a hostile fire.

       10.2.2.  PROPERTY AND WORKERS' COMPENSATION INSURANCE. Tenant shall
purchase and maintain, throughout the Term, a Tenant's Policy or Policies of (i)
"all-risk" property insurance covering Tenant's Property (at its full
replacement cost), and damage to other property resulting from any acts or
operations of Tenant, and (ii) workers' compensation insurance per the
applicable state statutes covering all employees of Tenant.

       10.3.    WAIVER OF SUBROGATION. To the extent permitted by law, and
without affecting the coverage provided by insurance required to be maintained
hereunder, Landlord and Tenant each waive any right to recover against the other
for (a) damages to property, (b) damages to all or any portion of either or both
of the Premises and the Property,( c) claims arising by reason of the foregoing,
to the extent such damages and claims are insured against, or required to be
insured against, by Landlord or Tenant under this Lease, or (d) claims paid by
Tenant's workers'

<Page>

compensation carrier. This provision is intended to waive, fully and for the
benefit of each party, any rights and/or claims which might give rise to a right
of subrogation by any insurance carrier. The coverage obtained by each party
pursuant to this Lease shall include, without limitation, a waiver of
subrogation by the carrier which conforms to the provisions of this section.

       11.      ALTERATIONS.

       11.1.    PROCEDURAL REQUIREMENTS. Tenant may, from time to time, at its
expense, make alterations or improvements in and to the Premises (hereinafter
collectively referred to as "ALTERATIONS"), provided that Tenant first obtains
the written consent of Landlord in each instance. Landlord's consent to
Alterations shall not be unreasonably withheld, provided that: (a) the
Alterations are non-structural and the structural integrity of the Property
shall not be affected; (b) the Alterations are to the interior of the Premises;
( c) the proper functioning of the mechanical, electrical, heating, ventilating,
air-conditioning ("HVAC"), sanitary and other service systems of the Property
shall not be affected and the usage of such systems by Tenant shall not be
increased; (d) the Alterations have no adverse effect on other leased premises
in the Property; (e) Tenant shall have appropriate insurance coverage,
reasonably satisfactory to Landlord, regarding the performance and installation
of the Alterations; (f) the Alterations shall conform with all other
requirements of this Lease; and (g) Tenant shall have provided Landlord with
reasonably detailed plans for such Alterations in advance of requesting
Landlord's consent. Additionally, before proceeding with any Alterations, Tenant
shall (i) at Tenant's expense, obtain all necessary governmental permits and
certificates for the commencement and prosecution of Alterations; (ii) submit to
Agent, for Landlord's written approval, working drawings, plans and
specifications and all permits for the work to be done and Tenant shall not
proceed with such Alterations until it has received said approval; and (iii)
cause those contractors, materialmen and suppliers engaged to perform the
Alterations to deliver to Landlord certificates of insurance (in a form
reasonably acceptable to Landlord) evidencing policies of commercial general
liability insurance (providing the same coverages as required in SECTION 10.2(i)
above) and workers' compensation insurance. Such insurance policies shall
satisfy the obligations imposed under SECTION 10.2(a) through (d) and (f)
through (i). After obtaining Landlord's approval to the Alterations, Tenant
shall give Landlord at least five days' prior written notice of the commencement
of any Alterations at the Premises, and Landlord may elect to record and post
notices of non-responsibility at the Premises~

       11.2.    PERFORMANCE OF ALTERATIONS. Tenant shall cause the Alterations
to be performed in compliance with all applicable permits, laws and requirements
of public authorities, and with Landlord's reasonable rules and regulations or
any other restrictions that Landlord or Agent may impose on the Alterations.
Tenant shall cause the Alterations to be diligently performed in a good and
workmanlike manner, using new materials and equipment at least equal in quality
and class to the standards for the Property established by Landlord or Agent.
Tenant shall obtain all necessary pem1its and certificates for final
governmental approval of the Alterations and shall provide Landlord with "as
built" plans, copies of all construction contracts, governmental permits and
certificates and proof of payment for all labor and materials, including,
without limitation, copies of paid invoices and final lien waivers.

       11.3.    LIEN PROHIBITION. Tenant shall pay when due all claims for labor
and material furnished to the Premises in connection with the Alterations.
Tenant shall not pemit any mechanics or materialmen's liens to attach to the
Premises or the Property. Tenant, at its expense, shall procure the satisfaction
or discharge of record of all such liens and encumbrances within 30 days after
the filing thereof; or, within such thirty (30) day period, Tenant shall provide
Landlord, at Tenant's sole expense, with endorsements (satisfactory, both in
form and substance, to Landlord and the holder of any mortgage or deed of trust)
to the existing title insurance policies of Landlord and the holder of any
mortgage or deed of trust, insuring against the existence of, and any attempted
enforcement of, such lien. In the event Tenant has not so performed, Landlord
may, at its option; pay and discharge such liens and Tenant shall be responsible
to reimburse Landlord, on demand and as

<Page>

Additional Rent under this Lease, for all costs and expenses incurred in
connection therewith, together with interest thereon at the rate set forth in
Section 22.3, which expenses shall include reasonable fees of attorneys of
Landlord's choosing, and any costs in posting bond to effect discharge or
release of the lien as an encumbrance against the Premises or the Property .

       12.      LANDLORD'S AND TENANT'S PROPERTY.

       12.1.    LANDLORD'S PROPERTV. Subject to Section 12.2, all fixtures,
machinery, equipment, improvements and appurtenances attached to, or built into,
the Premises at the commencement of, or during the Term, whether or not placed
there by or at the expense of Tenant, shall become and remain a part of the
Premises; shall be deemed the property of Landlord (the "Landlord's Property"),
without compensation or credit to Tenant; and shall not be removed by Tenant at
the Expiration Date unless Landlord requests their removal. Further, any
personal property in the Premises on the Commencement Date, movable or
otherwise, unless installed and paid for by Tenant, shall be and shall remain
the property of Landlord and shall not be removed by Tenant. In no event shall
Tenant remove any of the following materials or equipment without Landlord's
prior written consent (which consent may be given or withheld in Landlord's sole
discretion): any power wiring or power panels, lighting or lighting fixtures,
wall or window coverings, carpets or other floor coverings, heaters, air
conditioners or any other HV AC equipment, fencing or security gates, or other
similar building operating equipment and decorations.

       12.2.    TENANT'S PROPERTV. All movable non-structural partitions,
business and trade fixtures, machinery and equipment, communications equipment
and office equipment that are installed in the Premises by, or for the account
of, Tenant and without expense to Landlord and that can be removed without
structural damage to the Property, and all furniture, furnishings and other
articles of movable personal property owned by Tenant and located in the
Premises (collectively, the "Tenant's Property") shall be and shall remain the
property of Tenant and may be removed by Tenant at any time during the Term,
provided Tenant repairs or pays the cost of repairing any damage to the Premises
or to the Property resulting from the installation and/or removal thereof. At or
before the Expiration Date, or the date of any earlier termination, Tenant, at
its expense, shall remove from the Premises all of Tenant's Property and any
Alterations (except such items thereof as constitute Landlord's Property; or as
Landlord shall have expressly permitted, in writing, to remain, which property
shall become the property of Landlord), and Tenant shall repair (to Landlord's
reasonable satisfaction) any damage to the Premises or the Property resulting
from any installation and/or removal of Tenant's Property. Any other items of
Tenant's Property that shall remain in the Premises after the Expiration Date,
or following an earlier termination date, may, at the option of Landlord, be
deemed to have been abandoned, and in such case, such items may be retained by
Landlord as its property or be disposed of by Landlord, in Landlord's sole and
absolute discretion and without accountability, at Tenant's expense.
Notwithstanding the foregoing, if Tenant is in default under the terms of this
Lease, it may remove Tenant's Property from the Premises only upon the express
written direction of Landlord.

       13.      REPAIRS AND MAINTENANCE.

       13.1.    TENANT REPAIRS AND MAINTENANCE. Tenant shall, at its expense,
throughout the Term, (i) maintain and preserve, in first-class condition
(subject to normal and customary wear and tear), the Premises and the fixtures
and appurtenances therein (including, but not limited to, the Premises' plumbing
and HV AC systems, all doors, overhead or otherwise, glass and levelers located
in the Premises or otherwise available in the Property for Tenant's sole use;
and excluding, however, those components of the Premises for which Landlord is
expressly responsible under Section 13.2); and (ii) maintain, in full force and
effect, a preventative maintenance and service contract with a reputable
'service provider for maintenance of the HV AC systems of the Premises. Tenant
shall also be responsible for all cost and expenses incurred to perform any and
all repairs and replacements (whether structural or non-structural; interior or
exterior; and ordinary or extraordinary), in and to the Premises and the
Property and the facilities and systems thereof, if and

<Page>

to the extent that the need for such repairs or replacements arises directly or
indirectly from any or all of: (a) the performance or existence of any
Alterations, (b) the installation, use or operation of Tenant's Property in the
Premises, (c) the moving of Tenant's Property in or out of the Property, and (d)
any act, omission, misuse, or neglect of Tenant, any of its subtenants, or
others entering into the Premises by act or omission of Tenant or any subtenant.
Any repairs or replacements required to be made by Tenant to any or all of the
structural components of the property and the :mechanical, electrical, sanitary;
HVAC, or other systems of the Property or Premises shall be performed by
appropriately licensed contractors approved by Landlord, which approval shall
not be unreasonably withheld. All such repairs or replacements shall be subject
to the supervision and control of Landlord, and all repairs and replacements
shall be made with materials of equal or better quality than the items being
repaired or replaced.

       13.2.    LANDLORD REPAIRS. Notwithstanding anything contrary herein,
Landlord shall repair, replace and restore the foundation, exterior and interior
load-bearing walls, roof structure and roof covering and tuckpointing of the
Property; provided, however, that (i) all costs and expenses so incurred by
Landlord to repair, replace and restore the above items shall constitute
Operating Expenses; provided, however, that with respect to any costs incurred
in the replacement context, those costs shall not constitute an Operating
Expense except to the extent that such costs so qualify under SECTION
3.1.1(vii); and (ii) notwithstanding (i) above, in the event that any such
repair, replacement or restoration is necessitated by any or all of the matters
set forth in Sections 13.1(a) through (d) above (collectively, "TENANT
NECESSITATED REPAIRS"), then Tenant shall be required to reimburse Landlord for
all costs and expenses that Landlord incurs in order to perform such Tenant
Necessitated Repairs, and such reimbursement shall be paid, in full, within 10
days after Landlord's delivery of demand therefor. Landlord agrees to commence
the repairs, replacements or restoration described in this SECTION 13.2 within a
reasonable period of time after receiving from Tenant written notice of the need
for such repairs.

       14.      UTILITIES. Tenant shall purchase all utility services from the
utility or municipality providing such service; shall provide for scavenger,
cleaning and extermination services; and shall pay for such services when
payments are due. Tenant shall be solely responsible for the repair arid
maintenance of any meters necessary in connection with such services. Tenant's
use of' electrical energy in the Premises shall not, at any time, exceed the
capacity of either or both of (i) any of the electrical conductors and equipment
in or otherwise servicing the Premises; and (ii) the HVAC systems of either or
both of the Premises and the Property.

       15.      INVOLUNTARY CESSATION OF SERVICES. Landlord reserves the right,
without any liability to Tenant and without affecting Tenant's covenants and
obligations hereunder, to stop service of any or all of the HV AC, electric,
sanitary, elevator (if any), and other systems serving the Premises, or to stop
any other services required by Landlord under this Lease, whenever and for so
long as may be necessary by reason of (i) accidents, emergencies, strikes, or
the making of repairs or changes which Landlord or Agent, in good faith, deems
necessary or (ii) any other cause beyond Landlord's reasonable control;
provided, however, except in the case of energy or other event beyond Landlord's
reasonable control, Landlord shall not stop any services required by Landlord
under this Lease without providing Tenant reasonable prior notice. Further, it
is also understood and agreed that Landlord or Agent shall have no liability or
responsibility for a cessation of services to the Premises or to the Property
that occurs as a result of causes beyond Landlord's or Agent's reasonable
control. No such interruption of service shall be deemed an eviction or
disturbance of Tenant's use and possession of the Premises or any part thereof,
or render Landlord or Agent liable to Tenant for damages, or relieve Tenant from
performance of Tenant's obligations under this Lease, including, but not limited
to, the obligation to. pay Rent; provided, however, that if any interruption of
services persists for a period in excess of five consecutive business days
Tenant shall, as Tenant's sole remedy, be entitled to a proportionate abatement
of Rent to the extent, if any, of any actual loss of use of the Premises by
Tenant.

<Page>

       16.      LANDLORD'S RIGHTS. Landlord, Agent and their respective agents,
employees and representatives shall have the right to enter and/or pass through
the Premises at any time or times upon reasonable prior notice (except in the
event of emergency): (a) to examine and inspect the Premises and to show them to
actual and prospective lenders, prospective purchasers or mortgagees of the
Property or providers of capital to Landlord and its affiliates; and (b ) to
make such repairs, alterations, additions and improvements in or to all or any
portion of either or both of the Premises and the Property, or the Property's
facilities and equipment as Landlord is required or desires to make. Landlord
and Agent shall be allowed to take all materials into and upon the Premises that
may be required in connection with any repairs, alterations, additions or
improvements, without any liability to Tenant and without any reduction or
modification of Tenant's covenants and obligations hereunder; provided, however,
that Landlord shall use reasonable efforts to avoid interference with Tenant's
business operations and Tenant's occupancy and use of the Premises. During the
period of six months prior to the Expiration Date (or at any time, if Tenant has
vacated or abandoned the Premises or is otherwise in default under this Lease),
Landlord and its agents may exhibit the Premises to prospective tenants.
Additionally, Landlord and Agent shall have the following rights with respect to
the Premises, exercisable without notice to Tenant, without liability to Tenant,
and without being deemed an eviction or disturbance of Tenant's use or
possession of the Premises or giving rise to any claim for setoff or abatement
of Rent: (i) to designate and approve, prior to installation, all types of
signs; (ii) to have pass keys, access cards, or both, to the Premises; and (iii)
to decorate, remodel, repair, alter or otherwise prepare the Premises for
reoccupancy at any time after Tenant vacates or abandons the Premises for more
than 30 consecutive days or with no intention of reoccupying the Premises.

       17.      NON-LIABILITY AND INDEMNIFICATION

       17 .1.   NON-LIABILITY. Except as provided in SECTION 17.2.2, none of
Landlord, Agent, any other managing agent, or their respective affiliates,
owners, partners, directors, officers, agents and employees shall be liable to
Tenant for any loss, injury, or damage, to Tenant - or to any other person, of
to its or their property, irrespective of the cause of such injury, damage or
loss. Further, except as provided in SECTION 17.2.2, none of Landlord, Agent,
any other managing agent, or their respective partners, directors, officers,
agents and employees shall be liable to Tenant (a) for any damage caused by
other tenants or persons in; upon or about the Property, or caused by operations
in construction of any public or quasi-public work; (b) with respect to matters
for which Landlord is liable, for consequential or indirect damages purportedly
arising out of any loss of use of the Premises or any equipment or facilities
therein by Tenant or any person claiming through or under Tenant; (c) any latent
defect in the Premises or the Property; ( d) injury or damage to person or
property caused by fire, or theft, or resulting from the operation of heating'
or air conditioning or lighting apparatus, or from falling plaster, or from
steam, gas, electricity, water, rain, snow, ice, or dampness, that may leak or
flow from any part of the Property, or from the pipes, appliances or plumbing
work of the same.

       17 .2.   INDEMNIFICATION.

       17 .2.1. TENANT INDEMNIFICATION. Tenant hereby indemnifies, defends, and
holds Landlord, Agent and their respective affiliates, owners, partners,
directors, officers, agents and employees (collectively, "LANDLORD INDEMNIFIED
PARTIES") harmless from and against any and all Losses (defined below) arising
from or in connection with any or all of: (a) the conduct or management of
either or both the Property and the Premises or any business therein, or any
work or Alterations done, or any condition created by any or all of Tenant and
Tenant's Parties in or about the Premises during the Term or during the period
of time, if any, prior to the Commencement Date that Tenant is given access to
the Premises; (b ) any act, omission or negligence of any or all of Tenant and
Tenant's Parties; (c) any accident, injury or damage whatsoever (unless caused
by Landlord's negligence) occurring in, at or upon either or both of the
Property and the Premises and caused by any or ail of Tenant and Tenant's
Parties; (d) any breach by Tenant of any of its warranties and representations
under this Lease; (e) any lawful actions necessary to protect

<Page>

Landlord' s interest under this Lease in a bankruptcy proceeding or other
proceeding under the Bankruptcy Code; (f) any violation or alleged violation by
any or all of Tenant and Tenant's Parties of any Law including, without
limitation, any Environmental Law; (g) any breach of the provisions of SECTION 9
by any or all of Tenant and Tenant's Parties; (h) claims for work or labor
performed or materials supplies furnished to or at the request of any or all of
Tenant and Tenant's Parties; (i) claims arising from any breach or default on
the part of Tenant in the performance of any covenant contained in this Lease;
G) any Hazardous Materials used, exposed, emitted, released, discharged,
generated, manufactured, sold, transported, handled, stored, treated, reused,
presented, disposed of or recycled in, at, near or under all or any portion of
the Premises as a result of the acts or omissions of any or all of Tenant and
Tenant's Parties; and (k) the violation of any Environmental Law or any permit,
application or consent required in connection with any Environmental Law by any
or all of Tenant and Tenant's Parties with respect to the Premises during the
Term, excluding, however, any violation of any Environmental Law resulting
directly from the acts or omissions of Landlord and Landlord's employees, agents
and contractors (collectively, "TENANT'S INDEMNIFIED MATTERS"). In case any
action or proceeding is brought against any or all of Landlord and the Landlord
Indemnified Parties by reason of any of Tenant's Indemnified Matters, Tenant,
upon notice from any or all of Landlord, Agent or any Superior party (defined
below), shall resist and defend such action or proceeding by counsel reasonably
satisfactory to, or selected by, Landlord. The term "LOSSES" shall mean all
claims, demands, expenses, actions, judgments, damages (actual, but not
consequential), penalties, fines, liabilities, losses of every kind and nature
(including, without limitation, property damage, diminution in value of
Landlord's interest in the premises or the Property, damages for the loss or
restriction on use of any space or amenity within the Premises or the Property ,
damages arising from any adverse impact on marketing space in the Property, sums
paid in settlement of claims and any costs and expenses associated with injury,
illness or death to or of any person), suits, administrative proceedings, costs
and fees, including, without limitation, attorneys' and consultants' reasonable
fees and expenses, and the costs of cleanup, remediation, removal and
restoration, that are in any way related to any matter covered by the foregoing
indemnity .The provisions of this SECTION 17.2.1 shall survive the expiration or
termination of this Lease.

       17.2.2.  LANDLORD INDEMNIFICATION. Landlord hereby indemnifies, defends
and holds Tenant harmless from and against any and all Losses actually suffered
or incurred by Tenant as the sole and direct result of any negligent, willful or
intentional acts or omissions of any or all of Landlord, Agent and any parties
within the direct and sole control of either or both of Landlord and Agent. In
the event that any action or proceeding is brought against Tenant, and the
foregoing indemnity is applicable to such action or proceeding, then Landlord,
upon notice from Tenant, shall resist and defend such action or proceeding by
counsel reasonably satisfactory to Tenant. Notwithstanding anything to the
contrary set forth in this Lease, however, in all events and under all
circumstances, the liability of Landlord .to Tenant shall be limited to the
interest of Landlord in the Property, and Tenant agrees to look solely to
Landlord's interest in the Property for the recovery of any judgment or award
against Landlord, it being intended that Landlord shall not be personally liable
for any judgment or deficiency. The provisions of this Section 17.2.2 shall
survive the expiration or termination of this Lease.

       17.3.    FORCE MAJEURE. The obligations of Tenant hereunder shall not be
affected, impaired or excused, and Landlord shall have no liability whatsoever
to Tenant, with respect to any act, event or circumstance arising out of (a)
Landlord' s failure to fulfill, or delay in fulfilling any of its obligations
under this Lease by reason of labor dispute, governmental preemption of property
in connection with a public emergency or shortages of fuel, supplies, or labor,
or any other cause, whether similar or dissimilar, beyond Landlord's reasonable
control; or (b ) any failure or defect in the supply, quantity or character of
utilities furnished to the Premises, or by reason of any requirement, act or
omission of any public utility or others serving the Property, beyond Landlord's
reasonable control.

<Page>

       17 .4.   LIMITATION. Notwithstanding anything to the contrary herein,
nothing in this Section 17 shall be deemed to exculpate Landlord from, or
indemnify Landlord for, Landlord' s negligent or willful acts or omissions.

       18.      DAMAGE OR DESTRUCTION.

       18.1.    NOTIFICATION AND REPAIR. Tenant shall give prompt notice to
Landlord and Agent of (a) any fire or other casualty to the Premises or the
Property, and (b) any damage to, or defect in, any part or appurtenance of the
Property's sanitary, electrical, HV AC, elevator or other systems located in or
passing through the Premises or any part thereof. Tenant shall be liable for any
claim, loss, damage, cost or expense resulting from Tenant's failure to give
Landlord the foregoing notice in a timely manner. Subject to the provisions of
SECTION 18.3 below, if either or both of the Property and the Premises is
damaged by fire or other insured casualty, Landlord shall repair (or cause Agent
to repair) the damage and restore and rebuild the Property and/or the Premises
(except for Tenant's Property) with reasonable dispatch after (x) notice to it
of the damage or destruction and (y) the adjustment of the insurance proceeds
attributable to such damage. Subject to the provisions of SECTION 18.3 below,
Tenant shall not be entitled to terminate this Lease and no damages,
compensation or claim shall be payable by Landlord for purported inconvenience,
loss of business or annoyance arising from any repair or restoration of any
portion of the Premises or of the Property pursuant to this Section. Landlord
(or Agent, as the case may be) shall use its diligent, good faith efforts to
make such repair or restoration promptly and in such manner as not to
unreasonably interfere with Tenant's use and occupancy of the Premises, but
Landlord or Agent shall not be required to do such repair or restoration work
except during normal business hours of business days.

       18.2.    RENTAL ABATEMENT. Provided that any damage to either or both -of
the Property and the Premises is not caused by, or the result of acts or
omissions by, any or all of Tenant and Tenant's Parties, if (a) the Property is
damaged by fire or other casualty thereby causing the Premises to be
inaccessible or (b) the Premises are partially damaged by fire or other
casualty, the Rent shall be proportionally abated to the extent of any actual
loss of use of the Premises by Tenant.

       18.3.    TOTAL DESTRUCTION. If the Property or the Premises shall be
totally destroyed by fire or other casualty, or if the Property shall be so
damaged by fire or other casualty that (in. the reasonable opinion of a
reputable contractor or architect designated by Landlord within 14 days after
such loss occurrence): (i) its repair or restoration requires more than 180 days
or (ii) such repair or restoration requires the expenditure of more than 50% of
the full insurable value of the Property immediately prior to the casualty or
(iii) the damage (x) is less than the amount stated in (ii) above, but more than
10% of the full insurable value of the Property; and (y) occurs during the last
two years of Lease Term, Landlord and Tenant shall each have the option to
terminate this Lease (by so advising the other, in writing) within 10 days after
said contractor or architect delivers written notice of its opinion to Landlord
and Tenant, but in all events prior to the commencement of any restoration of
the Premises or the Property by Landlord. In such event, the termination shall
be effective as of the date upon which either Landlord or Tenant, as the case
may be, receives timely written notice from the other terminating this Lease
pursuant to the preceding sentence. If neither Landlord nor Tenant timely
delivers a termination notice, this Lease shall remain in full force and effect.
Notwithstanding the foregoing, if (A) any holder of a mortgage or deed of trust
encumbering the Property or landlord pursuant to a ground lease encumbering the
Property (collectively, "SUPERIOR PARTIES") or other party entitled to the
insurance proceeds fails to make such proceeds available to Landlord in an
amount sufficient for restoration of the Premises or the Property, or (B) the
issuer of any casualty insurance policies on the Property fails to make
available to Landlord sufficient proceeds for restoration of the Premises or the
Property , then Landlord may, at Landlord' s sole option, terminate this Lease
by giving Tenant written notice to such effect within 30 days after Landlord
receives notice from the Superior Party or insurance company, as the case may
be, that such proceeds shall not be made available, in which event the
termination of this Lease shall be effective as of ~e date Tenant receives
written notice from Landlord of Landlord's

<Page>

election to terminate this Lease. Landlord shall have no liability to Tenant,
and Tenant shall not be entitled to terminate this Lease by virtue of any delays
in completion of repairs and restoration. For purposes of this SECTION 18.3
only, "FULL INSURABLE VALUE" shall mean replacement cost, less the cost of
footings, foundations and other structures below grade.

       18.4.    INSURANCE PROCEEDS. Landlord shall not be obligated to expend in
repairs and restoration an amount in excess of the proceeds of insurance
recovered with respect to any casualty. Tenant acknowledges that Landlord shall
be entitled to the full proceeds of any insurance coverage, whether carried by
Landlord or Tenant, for damage to either or both of the Premises and the
Property (excluding any proceeds for damage to Tenant's Property), but not for
any proceeds specifically designated for the interruption of Tenant's business.
In the event that either 9r both of the Premises and the Property are not
repaired or reconstructed, all proceeds of insurance (excluding any proceeds
covering Tenant's Property), whether carried by Landlord or Tenant, shall be
payable to Landlord. Landlord's duty to repair the Premises and the Property
(excluding Tenant's Property) is limited to repairing the Premises to the
condition existing immediately prior to such fire or other casualty.

       19.      EMINENT DOMAIN. If the whole, or any substantial (as reasonably
determined by Landlord) portion, of the Property is taken or condemned for any
public use under any Law or by right of eminent domain, or by private purchase
in lieu thereof, and such taking would prevent or materially interfere with the
Permitted Use of the Premises, this Lease shall terminate effective when the
physical taking of said Premises occurs. If less than a substantial portion of
the Property is so taken or condemned, or if the taking or condemnation is
temporary (regardless of the portion of the Property affected), this Lease shall
not terminate, but the Rent payable hereunder shall be proportionally abated to
the extent of any actual loss of use of the 'Premises by Tenant. Landlord shall
be entitled to any and all payment, income, rent or award, or any interest
therein whatsoever, which may be paid or made in connection with such a taking
or, conveyance, and Tenant shall have no claim against Landlord for the value of
any unexpired portion of this Lease. Notwithstanding the foregoing, any
compensation specifically and independently awarded to Tenant for loss of
business or goodwill, or for its personal property, shall be the property of
Tenant.

       20.      SURRENDER AND HOLDOVER. On the last day of the Term, or upon any
earlier termination of this Lease, or upon any re-entry by Landlord upon the
Premises, (a) Tenant shall quit and surrender the Premises to Landlord
"broom-clean" and in good order, condition and repair (as defined by EXHIBIT C,
attached hereto and incorporated herein by reference), except for ordinary wear
and tear and such damage or destruction as Landlord is required to repair or
restore under this Lease, (b) Tenant shall remove all of Tenant's Property
therefrom, except as otherwise expressly provided in this Lease, and (c) Tenant
shall surrender to Landlord any and all keys, access cards, computer codes or
any other items used to access the Premises. Pursuant to SECTIONS 16(a) and (b),
Landlord shall be permitted to inspect the Premises in order to verify
compliance with this SECTION 20 at any time prior to (x) the Expiration Date,
(y) the effective date of any earlier termination of this Lease, or (z) the
surrender date otherwise agreed to in writing by Landlord and Tenant. The
obligations imposed under the first sentence of this SECTION 20 shall survive
the termination or expiration of this Lease. If any repairs are required to be
performed in, to or at the Premises (pursuant to the first sentence of this
SECTION 20 or any other applicable provision of this Lease) upon the expiration
or termination of the Term, Tenant shall cause such repairs to be performed, to
Landlord's reasonable satisfaction, within 10 business days after the date on
which this Lease is terminated or expired. If Tenant fails to timely comply with
the preceding sentence, then Landlord shall have the right to cause the repairs
to be performed, at Tenant's expense, and all such expenses so incurred by
Landlord shall bear interest (at the rate specified in the second sentence of
SECTION 22.3) from the date the expense is incurred until the date paid, in
full, by Tenant (inclusive of interest). If Tenant remains in possession after
the Expiration Date hereof or after any earlier termination date of this Lease
or of Tenant's right to possession: (i) Tenant shall be deemed a tenant-at-will;
(ii) Tenant shall pay 150% of the aggregate of the Base Rent and

<Page>

Additional Rent last prevailing hereunder, and also shall pay all actual damages
sustained by Landlord, directly by reason of Tenant's remaining in possession
after the expiration or termination of this Lease; (iii) there shall be no
renewal or extension of this Lease by operation of law; and (iv) the
tenancy-at-will may be terminated by either party hereto upon 30 days' prior
written notice given by the terminating party to the non-terminating party .The
provisions of this SECTION 20 shall not constitute a waiver by Landlord of any
re-entry rights of Landlord provided hereunder or by law.

       21.      EVENTS OF DEFAULT.

       21.1.    BANKRUPTCY OF TENANT. It shall be a default by Tenant under this
Lease if Tenant makes an assignment for the benefit of creditors, or files a
voluntary petition under any state or federal bankruptcy or insolvency law, or
an involuntary petition alleging an act of bankruptcy or insolvency is filed
against Tenant under any state or federal bankruptcy or insolvency law that is
not dismissed within 90 days, or whenever a petition is filed by or against (to
the extent not dismissed within 90 days) Tenant under the reorganization
provisions of the United States Bankruptcy Code or under the provisions of any
law or like import, or whenever a petition shall be filed by Tenant under the
arrangement provisions of the United States Bankruptcy Code or similar law, or
whenever a receiver of Tenant, or of, or for, the property of Tenant shall be
appointed, or Tenant admits it is insolvent or is not able to pay its debts as
they mature.

       21.2.    DEFAULT PROVISIONS. Each of the following shall constitute a
default by Tenant under this Lease: (a) if Tenant fails to pay Rent or any other
payment when due hereunder within five days after written notice from Landlord
of such failure to pay on the due date; provided, however, that if in any
consecutive 12 month period, Tenant shall, on two (2) separate occasions, fail
to pay any installment of Rent on the date such installment of Rent is due,
then, on the third such occasion and on each occasion thereafter on which Tenant
shall fail to pay an installment of Relit on the date such installment of Rent
is due, Landlord shall be relieved from any obligation to provide notice to
Tenant, and Tenant shall then no longer have a five day period in which to cure
any such failure; or (b) if Tenant fails, whether by action or inaction, to
timely comply with, or satisfy, any or all of the obligations imposed on Tenant
under this Lease (other than the obligation to pay Rent) for a period of30 days
after Landlord's delivery to Tenant of written notice of such default under this
Section 21.2(b ); provided, however, that if the default cannot, by its nature,
be cured within such 30 day period, but Tenant commences and diligently pursues
a cure of such default promptly within the initial 30 day cure period, then
Landlord shall not exercise its remedies under Section 22 unless such default
remains uncured for more than 60 days after the initial delivery of Landlord's
original default notice.

       22.      RIGHTS AND REMEDIES.

       22.1.    LANDLORD'S CURE RIGHTS UPON DEFAULT OF TENANT. If Tenant
       defaults in the performance of any of its obligations under this Lease,
       Landlord, without thereby waiving such default, may (but shall not be
       obligated to) perform the same for the account, and at the expense of,
       Tenant upon compliance with any notice requirements and cure periods set
       forth in SECTION 21.2.

       22.2.    LANDLORD'S REMEDIES. In the event of any default by Tenant under
this Lease, Landlord, at its option, and after any applicable notice and cure
period (as required pursuant to SECTION 21.2), but without additional notice or
demand from Landlord, if any, as provided in SECTION 21.2 has expired, may, in
addition to all other rights and remedies provided in this Lease, or otherwise
at law or in equity: (a) terminate this Lease and Tenant's right of possession
of the Premises; or (b) terminate Tenant's right of possession of the Premises
without terminating this Lease; provided, however, that Landlord may, whether
Landlord elects to proceed under Subsections (a) or (b) above, relet the
Premises, or any part thereof for the account of Tenant, for such rent and term
and upon such terms and conditions as are acceptable to Landlord. In addition,

<Page>

for purposes of any reletting, Landlord is authorized to decorate, repair, alter
and improve the Premises to the extent deemed necessary by Landlord, in its
sole, but - reasonable, discretion. In the event of the termination of this
Lease by Landlord pursuant to (a) above, Landlord shall be entitled to recover
from Tenant (i) all damages and other sums that Landlord is entitled to recover
under any provision of this Lease or at law or in equity, including, but not
limited to, all fixed dollar amounts of Base Rent and Additional Rent accrued
and unpaid for the period up to and including such termination date; (ii) all
other additional sums payable by Tenant, or for which Tenant is liable, or in
respect of which Tenant has agreed to indemnify Landlord, under any of the
provisions of this Lease, that may be then owing and unpaid; (iii) all costs and
expenses (including, without limitation, court costs and attorneys' reasonable
fees) incurred by Landlord in the enforcement of its rights and remedies under
this Lease; and (iv) any damages provable by Landlord as a matter of law
including, without limitation, an amount equal to the positive difference, if
any, between (x) the DISCOUNTED PRESENT VALUE (AT 6% PER ANNUM) of the Base Rent
provided to be paid for the remainder of the Term (measured from the effective
termination date of this Lease) and (y) the fair market rental value of the
Leased Premises (determined at the date of termination of this Lease) after
deduction (from such fair market rental value) of the projected costs and
expenses of reletting the Premises (including the anticipated costs of repairs,
alterations, improvements, additions, legal fees and brokerage commissions) as
reasonably estimated by Landlord. If Landlord elects to pursue its rights and
remedies under Subsection (b) above, and the Premises are relet and a sufficient
sum is not realized therefrom, then to satisfy the payment, when due, of Base
Rent and Additional Rent reserved under the Lease for any monthly period (after
payment of all Landlord' s reasonable expenses of reletting), Tenant shall, in
Landlord's sole judgment, either (i) pay any such deficiency monthly or (ii) pay
such deficiency on an accelerated basis, which accelerated deficiency shall be
discounted at a rate of 6% per annum. If Landlord elects to pursue its rights
and remedies under Subsection (b) above, and Landlord fails to relet the
Premises, then Tenant shall pay to Landlord the sum of (x) the projected costs
of Landlord's expenses of reletting (including the anticipated costs of repairs,
alterations, improvements, additions, legal fees and brokerage commissions) as
reasonably estimated by Landlord and (y) the accelerated amount of Base Rent and
Additional Rent due under the Lease for the balance of the Term, discounted to
present value at a rate of 6% per annum. Tenant agrees that Landlord may file
suit to recover any sums due to Landlord hereunder from time to time and that
such suit or recovery of any amount due Landlord hereunder shall not be any
defense to any subsequent action brought for any amount not theretofore reduced
to judgment in favor of Landlord. If Landlord elects to pursue its rights and
remedies under Subsection (b), then Landlord shall at any time have the further
right and remedy to rescind such election and pursue its rights and remedies
under Subsection (a). In the event Landlord elects, pursuant to clause (b) of
this Section 22.2, to terminate Tenant's right of possession -only, without
terminating this Lease, Landlord may, at Landlord' s option, enter into the
Premises, remove Tenant's Property, Tenant's signs and other evidences of
tenancy, and take and hold possession thereof, as provided in Section 20 hereof;
provided, however, that such entry and possession shall not terminate this Lease
or release Tenant, in whole or in part, from Tenant's obligation to pay the Base
Rent and Additional Rent reserved hereunder for the full Term, or from any other
obligation of Tenant under this Lease. Any and all property that may be removed
from the Premises by Landlord pursuant to the authority of the Lease or of law,
to which Tenant is or may be entitled, may be handled, removed or stored by
Landlord at the risk, cost and expense of Tenant, and in no event or
circumstance shall Landlord be responsible for the- value, preservation or
safekeeping thereof. Tenant shall pay to Landlord, upon demand, any and all
expenses incurred in such removal and all storage charges against such property
so long as the same shall be in Landlord's possession or under Landlord's
control. Any such property of Tenant not retaken from storage by Tenant within
30 days after the end of the Term, however terminated, shall be conclusively
presumed to have been conveyed by Tenant to Landlord under this Lease as in a
bill of sale, without further payment or credit by Landlord to Tenant. However,
the foregoing shall not release or absolve Landlord of its obligation to
reasonably mitigate damages.

<Page>

       22.3.    ADDITIONAL RIGHTS OF LANDLORD. Any and all costs, expenses and
disbursements, of any kind or nature, incurred by Landlord or Agent in
connection with the enforcement of any and all of the terms and provisions of
this Lease, including attorneys, reasonable fees (through all appellate
proceedings), shall be due and payable (as Additional Rent) upon Landlord's
submission of an invoice therefor. All sums advanced by Landlord or Agent on
account of Tenant under this Section, or pursuant to any other provision of this
Lease, and all Base Rent and Additional Rent, if delinquent or not paid by
Tenant and received by Landlord when due hereunder, shall bear interest at the
rate of 5% per annum above the "prime" or "reference" or "base" rate (on a per
annum basis) of interest publicly announced as such, from time to time, by the
Bank One, from the due date thereof until paid, and such interest shall be and
constitute Additional Rent and be due and payable upon Landlord's or Agent's
submission of an invoice therefor. The various rights, remedies and elections of
Landlord reserved, expressed or .contained herein are cumulative and no one of
them shall be deemed to be exclusive of the others or of such other rights,
remedies, options or elections as are now or may hereafter be conferred upon
Landlord by law.

       22.4.    EVENT OF BANKRUPTCY. In addition to, and in no way limiting the
other remedies set forth herein, Landlord and Tenant agree that if Tenant ever
becomes the subject of a voluntary or involuntary bankruptcy, reorganization,
composition, or other similar type proceeding under the federal bankruptcy laws,
as now enacted or hereinafter amended, then: (a) "adequate assurance of future
performance" by Tenant and/or any assignee of Tenant pursuant to Bankruptcy Code
Section 365 will include (but not be limited to) payment of an additional/new
security deposit in the amount of three times the then current Base Rent payable
hereunder; (b ) any person or entity to which this Lease is assigned, pursuant
to the provisions of the Bankruptcy Code, shall be deemed, without further act
or deed, to have assumed all of the obligations of Tenant arising under this
Lease on and after the effective date of such assignment, and any such assignee
shall, upon demand by Landlord, execute and deliver to Landlord an instrument
confirming such assumption of liability; ( c) notwithstanding anything in this
Lease to the contrary, all amounts payable by Tenant to or on behalf of Landlord
under this Lease, whether or not expressly denominated as "Rent", shall
constitute "rent" for the purposes of Section 502(b)(6) of the Bankruptcy Code;
and (d) if this Lease is assigned to any person or entity pursuant to the
provisions of the Bankruptcy Code, any and all monies or other considerations
payable of otherwise to be delivered to Landlord or Agent (including Base Rent,
Additional Rent and other amounts hereunder), shall be and remain the exclusive
property of Landlord and shall not constitute property of Tenant or of the
bankruptcy estate of Tenant. Any and all monies or other considerations
constituting Landlord's property under the preceding sentence not paid or
delivered to Landlord or Agent shall be held in trust by Tenant or Tenant's
bankruptcy estate for the benefit of Landlord and shall be promptly paid to or
turned over to Landlord.

       23.      BROKER. Tenant covenants, warrants and represents that the
broker set forth in SECTION 1.9(A) was the only broker to represent Tenant in
the negotiation of this Lease ("TENANT'S BROKER"). Landlord covenants, warrants
and represents that the broker set forth in SECTION 1.9(B) was the only broker
to represent Landlord in the negotiation of this Lease ("LANDLORD'S BROKER").
Landlord shall be solely responsible for paying the commission of Landlord's
Broker and Tenant's Broker. Each party agrees to and hereby does defend,
indemnify and hold the other harmless against and from any brokerage commissions
or finder's fees or claims therefor by a party claiming to have dealt with the
indemnifying party and all costs, expenses and liabilities in connection
therewith, including, without limitation, reasonable, attorneys' fees and
expenses, for any breach of the foregoing. The foregoing indemnification shall
survive the termination of this Lease for any reason.

       24.      MISCELLANEOUS.

<Page>

       24.1.    MERGER. All prior understandings and agreements between the
parties are .merged in this Lease, which alone fully and completely expresses
the agreement of the parties. No agreement shall be effective to modify this
Lease, in whole or in part, unless such agreement is in Writing, and is signed
by the party against whom enforcement of said change or modification is sought.

       24.2.    NOTICES. Any notice required to be given by either party
pursuant to this Lease, shall be in Writing and shall be deemed to have been
properly given, rendered or made only if personally delivered, or if sent by
Federal Express or other comparable commercial overnight delivery service,
addressed to the other party at the addresses set forth below ( or to such other
address as Landlord or Tenant may designate to each other from time to time by
Written notice), and shall be deemed to have been given, rendered or made on the
day so delivered or on the first business day after having been deposited with
the courier service:

       If to Landlord:       First Industrial, L.P .
                             311 South Wacker Drive, Suite 4000
                             Chicago, Illinois 60606
                             Attn: Senior Vice President -Portfolio Management

       With a copy to:       First Industrial Realty Trust, Inc.

                             9450 W. Bryn Mawr, Suite 150

                             Rosemont, Illinois 60018 , Attn: Regional Director

With a copy to:              Barack Ferrazzano Kirschbaum Perlman & Nagelberg

                             333 West Wacker Drive Suite 2700
                             Chicago, Illinois 60600
                             Attn: Suzanne Bessette-Smith

If to Tenant:                Natural Golf, Inc.
                             1200 Business Center Drive
                             Mount Prospect, Illinois 60056-6041
                             Attn: Andrew Wyant

                24.3.   NON-WAIVER. The failure of either party to insist, in
       anyone or more instances, upon the strict performance of anyone or more
       of the obligations of this Lease, or to exercise any election herein
       contained, shall not be construed as a waiver or relinquishment for the
       future of the performance of such one or more obligations of this Lease
       or of the right to exercise such election, but the Lease shall continue
       and remain in full force and effect with respect to any subsequent
       breach, act or omission. The receipt and acceptance by Landlord or Agent
       of Base Rent or Additional Rent with knowledge of breach by Tenant of any
       obligation of this Lease shall not be deemed a waiver of such breach.

                24.4.   LEGAL COSTS. Any party in breach or default under this
       Lease (the "Defaulting Party") shall reimburse the other party (the
       "NONDEFAULTING PARTY") upon demand for any reasonable legal fees and
       court (or other administrative proceeding) costs or expenses that the
       Nondefaulting party incurs in connection with the breach or default,
       regardless whether suit is commenced or judgment entered. Such costs
       shall include legal fees and costs incurred for the negotiation of a
       settlement, enforcement of rights or otherwise. Furthermore, in the event
       of litigation, the court in such action shall award to the party in whose
       favor a judgment is entered a reasonable sum as attorneys' fees and
       costs, which sum shall be paid by the losing party. Tenant shall pay
       Landlord's attorneys'

<Page>

       reasonable fees incurred in connection with Tenant's request for
       Landlord's consent under provisions of this Lease governing assignment
       and subletting, or in connection with any other act which Tenant proposes
       to do and which requires Landlord's consent.

       24.5.    PARTIES BOUND. Except as otherwise expressly provided for in
this Lease, this Lease shall be binding upon, and inure to the benefit of, the
successors and assignees of the parties hereto. Tenant hereby releases Landlord
named herein from any obligations of Landlord for any period subsequent to the
conveyance and transfer of Landlord's ownership interest in the Property. In the
event of such conveyance and transfer, Landlord's obligations shall thereafter
be binding upon each transferee (whether Successor Landlord or otherwise). No
obligation of Landlord shall arise under this Lease until the instrument is
signed by, and delivered to, both Landlord and Tenant.

       24.6.    RECORDATION OF LEASE. Tenant shall not record or file this Lease
(or any memorandum hereof) in the public records of any county or state.

       24.7.    SURVIVAL OF OBLIGATIONS. Upon the expiration or other
termination of this Lease, neither party shall have any further obligation nor
liability to the other except as otherwise expressly provided in this Lease and
except for such obligations as; by their nature or under the circumstances, can
only be, or by the provisions of this Lease, may be performed after such
expiration or other termination.

-

       24.8     GOVERNING LAW; CONSTRUCTION. This lease shall be governed by and
construed in accordance with the laws of the state in which the Property is
located. If any provision of this Lease shall be invalid or unenforceable, the
remainder of this Lease shall not be affected but shall be enforced to the
extent permitted by law. The captions, headings and titles in this Lease are
solely for convenience of reference and shall not affect its interpretation.
This Lease shall be construed without regard to any presumption or other rule
requiring construction against the party causing this Lease to be drafted. Each
covenant, agreement, obligation, or other provision of this Lease to be
performed by Tenant, shall be construed as a separate and independent covenant
of Tenant, not dependent on any other provision of this Lease. All terms and
words used in this Lease, regardless of the number or gender in which they are
used, shall be deemed to include any other number and any other gender as the
context may require. This Lease may be executed in counterpart and, when all
counterpart documents are executed, the counterparts shall constitute a single
binding instrument.

       24.9.    TIME. Time is of the essence of this Lease. If the time for
performance hereunder falls on a Saturday, Sunday or a day that is recognized as
a holiday in the state in which the Property is located, then such time shall be
deemed extended to the next day that is not a Saturday, Sunday or holiday in
said state.

       24.10.   AUTHORITV OF TENANT. If Tenant is a corporation, partnership,
limited liability company, association or any other entity, it shall deliver to
Landlord, concurrently with the delivery to Landlord of an executed Lease,
certified resolutions of Tenant's directors or other governing person 0! body
(i) authorizing execution and delivery of this Lease and the performance by
Tenant of its obligations hereunder and (ii) certifying the authority of the
party executing the Lease as having been duly authorized to do so.

       24.11.   WAIVER OF TRIAL BY JURY. THE LANDLORD AND THE TENANT, TO THE
FULLEST EXTENT THAT THEY MAY LAWFULLY DO SO, HEREBY WAIVE TRIAL BY JURY IN ANY
ACTION OR PROCEEDING BROUGHT BY ANY PARTY TO THIS LEASE WITH RESPECT TO THIS
LEASE, THE PREMISES, OR ANY OTHER MATTER RELATED TO THIS LEASE OR THE PREMISES.

<Page>

       24.12.   TENANT IMPROVEMENT ALLOWANCE. Landlord hereby agrees to pay to
Tenant a tenant improvement allowance of $55,000.00 (the "Tenant Improvement
Allowance"), for the construction and installation of certain tenant
improvements to the Premises (the "Tenant Improvements") on and subject to the
terms and conditions set forth on Exhibit D attached hereto .

       24.13.   FINANCIAL INFORMATION. From time to time during the Term,.
Tenant shall deliver to Landlord information and documentation describing and
concerning Tenant's financial condition, and in form and substance reasonably
acceptable to Landlord, within ten (10) days following Landlord' s written
request therefor.

       24.14.   CONFIDENTIAL INFORMATION. Tenant agrees to maintain in strict
confidence the economic terms of this Lease and any or all other materials, data
and information delivered to or received by any or all of Tenant and Tenants'
Parties either prior to or during the Term in connection with the negotiation
and execution hereof. The provisions of this Section 24.14 shall survive the
termination of this Lease.

       24.15.   SUBMISSION OF LEASE. Submission of this Lease to Tenant for
signature does not constitute a reservation of space or an option to lease. This
Lease is not effective until execution by and delivery to both Landlord and
Tenant.

       24.16.   JOINT AND SEVERAL LIABILITY. All parties signing this Lease as
Tenant shall be jointly and severally liable for all obligations of Tenant
hereunder.

       24.17.   RIDERS. All Riders and Exhibits attached hereto and executed (or
initialed) both by Landlord and Tenant shall be deemed to be a part hereof and
hereby incorporated herein.

[Signature Page to Follow]

IN WITNESS WHEREOF, LANDLORD AND TENANT HAVE DULY EXECUTED THIS LEASE as OF THE
DAY and year FIRST ABOVE WRITTEN.

LANDLORD:

FIRST INDUSTRIAL, L.P ., a DELAWARE LIMITED PARTNERSHIP

BY: FIRST INDUSTRIAL REALTY TRUST, INC., a
MARYLAND CORPORATION, ITS GENERAL PARTNER

NATURAL GOLF, INC., an ILLINOIS CORPORATION BY: J t4

ITS:

<Page>

EXHIBIT A PROPERTY

ATTACH APPROPRIATE LEGAL DESCRIPTION
85021-2 A-L

<Page>

LOT 407 IN KENSINGTON CENTER RESUBDIVISION ,TWENTY FOUR BEING a RESUBDIVISION OF
LOTS 401 AND 402 IN KENSINGTON CENTER-RESUBDIVISION, FOURTEEN-AND LOT 403 IN
'KENSINGTON CENTER-PHASE. FOUR IN PART OF THE NORTHEAST QUARTER OF SECTION 35,
TOWNSHIP"42 NORTH, RANGE 11, EAST OF THE THIRD PRINCIPAL' MERIDIAN, ACCORDING TO
PLAT ~HEREOF RECORDED MARCH 30, 1989 AS DOCUMENT NUMBER T3782920, IN COOK
COUNTY, ILLINOIS.

PIN # 03-35-201-012-0000

<Page>

EXHIBIT B

LANDLORD'S REPAIRS AND IMPROVEMENTS II!

..LANDLORD SHALL PLACE ALL BUILDING SYSTEMS in GOOD WORKING ORDER.

<Page>

                                    EXHIBIT C

                  BROOM CLEAN CONDITION AND REPAIR REQUIREMENTS

All walls must be clean and free of holes.

..Overhead door must be free of any broken panels, cracked lumber or dented
panels. The overhead door springs, rollers, tracks, motorized door operator, and
all other items pertaining to the overhead door must also be in good working
condition.

..HV AC system must be in good working order, subject to ordinary wear and tear.
Filters must be changed, and all thermostats must be in working order. Tenant
must supply Landlord with maintenance records.
I
All floors (warehouse and office) must be clean and free of excessive dust,
dirt, grease, and oil.

..Drop grid ceiling must be free of excessive dust from lack of changing filters.
(No ceiling tiles may be missing or damaged. )

..All trash must be removed from both inside and outside of the Building. .All
lightbulbs and ballasts must be worpng.

..All signs in front of Building and on glass entry door and rear door must be
removed. .Hot water heater must work.

..All plumbing fixtures, equipment and drains must be clean and in working order.
..

Windows must be clean-

..All mechanical and electrical systems must be in good working condition.

<Page>

EXHIBIT D

Tenant Improvements

This Exhibit D sets forth the rights and obligations of Landlord and Tenant with
respect to the construction of the Tenant Improvements. Capitalized terms used
herein, unless otherwise defined in this Exhibit D, shall have the respective
meanings ascribed to them in the Amendment. Notwithstanding anything to the
contrary contained herein, in the event that the Tenant Improvements consist
only of painting and re carpeting the Premises, the provisions of Paragraphs 2,
3 and 4 of this Exhibit D shall not apply.

I. Tenant Improvements. I

Tenant shall engage a duly licensed and reputable contractor (the "Contractor")
to construct and install the Tenant Improvements in the Premises provided for in
the Approved Plans (defined below). Subject to Tenant's satisfaction of the
conditions specified in this Exhibit D, Tenant shall be entitled to the Tenant
Improvement Allowance.

2. Pre-Construction Activities.

(a) On or before Tenant commences any work in the Premises, Tenant shall submit
the following information and items to Landlord for Landlord's review and
approval:

(i) Certified copies of insurance policies or certificates Qf insurance as
hereinafter described. Tenant shall not permit the Contractor or any of Tenant's
Contractors to commence work until the required insurance has been obtained and
certified copies of policies of insurance or certificates thereof have been
delivered to Landlord. I

(ii) The Plans (defined below) for the Tenant Improvements, which Plans shall be
subject to Landlord's approval in accordance with Paragraph 2(b) below.

(iii) All necessary building permits have been applied for and obtained by
Tenant.

(iv) Proper provision has been made by Tenant for payment in full of the total
cost of the Tenant Improvements, which is satisfactory to Landlord.

Tenant will update such information and items by written notice to Landlord of
any changes.

(b) As used herein the term "Approved Plans" shall mean the Plans (defined
below), as and when approved in writing by Landlord. As used herein, the term
"Plans" shall mean the full and detailed architectural and engineering plans and
specifications covering the Tenant Improvements (including, without limitation,
architectural, mechanical and electrical working drawings for the Tenant
Improvements). The Plans shall be subject to Landlord's approval and the
approval of all loc governmental authorities requiring approval of the Tenant
Improvements and the Approved Plans. Landlord agrees not to unreasonably
withhold its approval of said Plans. If Landlord notifies Tenant that changes
are required to the final Plans submitted by Tenant, Tenant should submit to
Landlord, for its approval, the Plans amended in accordance with the change so
required. The Plans shall also be revised, and the Tenant Improvements shall be
changed, all at Tenant's cost and expense, to incorporate any work required in
the Premises by any local governmental field inspector. Landlord's approval of
the Plans shall in no way be deemed to be (x) an acceptance or

<Page>

approval of any element therein contained which is in violation of any
applicable laws, ordinances, regulations or other governmental requirements, or
(y) an assurance that work done pursuant to the Approved Plans will comply with
all applicable law (or with the interpretations thereof) or satisfy Tenant's
objectives and needs.

3. CHANGE ORDERS.

All changes to the Approved Plans requested by Tenant must be approved by
Landlord in advanc of the implementation of such changes as part of the Tenant
Improvements.

4. STANDARDS OF DESIGN AND CONSTRUCTION AND CONDITIONS OF TENANT'S PERFORMANCE.

All Tenant Improvements done or upon the Premises by Tenant shall be done
according to the standards set forth in s Exhibit D, except as the same may be
modified in the Approved Plans.

       (a) Tenant's Approved Plans and all design and construction of the Tenant
Improvements shall comply with all legal requirements and industry standards,
including, but not limited to, requirements of Landlord's fire insurance
underwriters.

       (b) Tenant shall use only new, first-class materials in the Tenant
Improvements, except where explicitly shown in the Approved Plans. All Tenant
Improvements shall be constructed and installed in a good and workmanlike
manner.

       (c) Tenant shall permit Landlord to have access to the Premises, and the
Tenant Improvements shall be subject to inspection by landlord and Landlord's
architects, engineers, contractors and other representatives, at all times
during the period in which the Tenant Improvements is being constructed and
installed and following completion of the Tenant Improvements .

       Tenant shall impose on and enforce all applicable terms of this Exhibit D
against Tenant's architect and the Contractor .

5.     INSURANCE AND INDEMNIFICATION.

(a) In addition to any insurance which may be required under the Lease, Tenant
shall secure, pay for and maintain or cause the Contractor and all
subcontractors and materialmen (collectively, "Tenant's Contractors") to secure,
pay for and maintain during the continuance of construction and fixturing work
within the Premises, insurance in the following minimum coverages and the
following minimum limits of liability:

(i) Worker's Compensation and Employer's Liability Insurance with limits of not
less than $500,000.00, or such higher amounts as may be required from time to
time by any Employee Benefits Act or other statutes applicable where the work is
to be performed, and in any event sufficient to protect Tenant's Contractors
from liability under the aforementioned acts.

(ii) Comprehensive General Liability Insurance (including Contractor's
Protective Liability) in commercially reasonable amounts given the scope of the
work to be performed by each of Tenant's Contractors. Such insurance shall
provide for explosion and collapse, completed operations coverage and broad form
blanket contractual liability coverage and shall insure Tenant's Contractors
against any and all claims for bodily injury, including death resulting
therefrom, and damage to the property of others and arising from its operations
under the contracts whether such

<Page>

operations are performed by Tenant's Contractors or by anyone directly or
indirectly employed by any of them.

(iii) Comprehensive Automobile Liability Insurance, including the ownership,
maintenance and operation of any automotive equipment, owned, hired, or
non-owned in an amount not less than $500,000.00 for each person in one
accident, and $1,000,000.00 for injuries sustained by two or more persons in
anyone accident and property damage liability in an amount not less than
$1,000,000.00 for each accident. Such insurance shall insure Tenant's
Contractors against any and all claims for bodily injury, including death
resulting, therefrom, and damage to the property of others arising from its
operations under the contracts, whether such operations are performed by Tenant'
s Contractors, or anyone directly or indirectly employed by any of them.

(IV) " All-risk" builder's risk insurance covering the Tenant Improvements to
the full insurable value thereof. This insurance shall include the interests of
Landlord and Tenant (and their respective contractors and subcontractors to the
extent of any insurable interest therein) in the Tenant Improvements and shall
insure against the perils of fire and extended coverage and shall include
"all-risk" builder's risk insurance for physical loss or damage including,
without duplication of coverage, theft vandalism and malicious mischief. -Any
loss insured under said "all-risk" builder's risk insurance is to be adjusted
with Landlord and tenant and made payable to Landlord, as trustee for the
insureds, as their interests may appear.

All policies (except the worker's compensation policy) shall be endorsed to
include Landlord as an additional insured. The waiver of subrogation provisions
contained in the Lease shall apply to all insurance policies (except the
workmen's compensation policy) to be obtained by Tenant pursuant to this
paragraph. The insurance policy endorsements shall also provide that all
additional insured parties shall be given thirty (30) days' prior written notice
of any reduction, cancellation or non-renewal of coverage (except that ten (10)
days' notice shall be sufficient in the case of cancellation for non-payment of
premium) and shall provide that the insurance coverage afforded to the
additional insured parties thereunder shall be primary to any insurance carried
independently by said additional insured parties. Additionally, where applicable
each policy shall contain a cross-liability and severability of interest clause.

(b) Without limiting of the indemnification provisions in the Lease, to the
fullest extent permitted by law, Tenant agrees to indemnify , protect, defend
and hold harmless Landlord, the parties listed, or required by, the Lease to be
named as additional insureds, and their respective beneficiaries, partners,
directors, officers, employees and agents, from and against all claims,
liabilities, losses, damages and expenses of whatever nature arising out of or
in connection with the Tenant Improvements or the entry of Tenant or Tenant's
Contractors into the Building and the Premises, including, without limitation,
mechanic's liens, the cost of any repairs to the Premises or Building
necessitated by activities of Tenant or Tenant's Contractors, bodily injury to
persons or damage to the property of Tenant, its employees, agents, invitees.
licensees or others. It is understood and agreed that the foregoing indemnity
shall be in addition to the insurance requirements set forth above and shall not
be in discharge of or in substitution for same or any other indemnity or
insurance provision of the Lease.

6. Tenant Improvement Allowance

    (a) Landlord shall make the Tenant Improvement Allowance available to Tenant
        as set forth in this Paragraph 6 for application to the cost of the
        Tenant Improvements. The Tenant Improvement Allowance shall be paid by
        Landlord from time to time as the construction and installment of the
        Tenant Improvements progresses (but not more frequently than monthly)
        directly to the Contractor.

<Page>

    (b) Tenant shall cause the Contractor and Tenant's Contractors to provide
such contractor's affidavits, tenant statements, partial and final waivers of
lien, architect's certificates and any additional documentation (including,
without limitation, Contractor's or Tenant's Contractor's personal undertakings)
Which may be requested by Landlord. Upon completion of the Tenant Improvements,1
Tenant shall furnish Landlord with full and final waivers of liens and
contractor's affidavits and statements, in such form as may be required by
Landlord, Landlord's title insurance company and Landlord's construction or
permanent lender, if any, from all parties performing labor or supplying
materials or services in connection with the Tenant Improvements showing that
all of said parties have been compensated in full and waiving all liens in
connection with the Premises and Building. Tenant shall submit to Landlord a
detailed breakdown of Tenant's total construction costs, together with such
evidence of payment as is reasonably satisfactory to Landlord.<Page>

                                                                    EXHIBIT 10.2

                            NATURAL GOLF CORPORATION

                            2003 STOCK INCENTIVE PLAN

1.   ESTABLISHMENT AND PURPOSE.

The Natural Golf Corporation 2003 Stock Incentive Plan (the "Plan") is
established by Natural Golf Corporation (the "Company") to promote the financial
interests of the Company, including its growth and performance, by encouraging
persons eligible to participate in the Plan to acquire an ownership position in
the Company, enhancing the ability of the Company and its subsidiaries to
attract and retain persons eligible to participate in the Plan, providing
persons eligible to participate in the Plan with a way to acquire or increase
their proprietary interest in the Company's success, by motivating eligible
persons to achieve the long-term Company goals, and by aligning eligible
persons' interests with those of the Company's other shareholders. The Plan is
adopted as of July 1, 2003, subject to approval by the Company's shareholders
within 12 months after such adoption date. Unless the Plan is discontinued
earlier by the Board as provided herein, no Award shall be granted hereunder on
or after the date 10 years after the Effective Date.

In addition to terms elsewhere defined herein, certain terms used herein are
defined as set forth in Section 10 hereof.

2.   ADMINISTRATION; ELIGIBILTY.

The Plan shall be administered by a committee of the Board; provided, however,
that, if at any time no Committee shall be in office, the Plan shall be
administered by the Board. The Plan may be administered by different Committees
with respect to different groups of Eligible Individuals. As used herein, the
term "Administrator" means the Board or any of its Committees as shall be
administering the Plan.

At any time, the Board may appoint a Committee, consisting of not less than two
of its members to administer the Plan on behalf of the Board in accordance with
such terms and conditions not inconsistent with this Plan as the Board may
prescribe. Once appointed, members of the Committee shall continue to serve
until otherwise directed by the Board. From time to time the Board may increase
the size of the Committee and appoint additional members, remove members (with
or without cause) and appoint new members in their place, fill vacancies however
caused, and/or remove all members of the Committee and thereafter directly
administer the Plan.

The Administrator shall have plenary authority to grant Awards pursuant to the
terms of the Plan to Eligible Individuals. Participation shall be limited to
such persons as are selected by the Administrator. Awards may be granted as
alternatives to, in exchange or substitution for, or replacement of, awards
outstanding under the Plan or any other plan or arrangement of the Company or a
Subsidiary (including a plan or arrangement of a business or entity, all or a
portion of which is acquired by the Company or a Subsidiary). The provisions of
Awards need not be the same with respect to each Participant.

<Page>

Among other things, the Administrator shall have the authority, subject to the
terms of the Plan:

     (a)    to select the Eligible Individuals to whom Awards may from time to
            time be granted;

     (b)    to determine whether and to what extent Stock Options, Stock
            Appreciation Rights, Stock Awards or any combination thereof are to
            be granted hereunder;

     (c)    to determine the number of shares of Stock to be covered by each
            Award granted hereunder;

     (d)    to approve forms of agreement for use under the Plan;

     (e)    to determine the terms and conditions, not inconsistent with the
            terms of this Plan, of any Award granted hereunder (including, but
            not limited to, the option price, any vesting restriction or
            limitation, any vesting acceleration or forfeiture waiver and any
            right of repurchase, right of first refusal or other transfer
            restriction regarding any Award and the shares of Stock relating
            thereto, based on such factors or criteria as the Administrator
            shall determine);

     (f)    subject to Section 8(a), to modify, amend or adjust the terms and
            conditions of any Award, at any time or from time to time,
            including, but not limited to, with respect to (i) performance goals
            and targets applicable to performance-based Awards pursuant to the
            terms of the Plan and (ii) extension of the post-termination
            exercisability period of Stock Options;

     (g)    to determine to what extent and under what circumstances Stock and
            other amounts payable with respect to an Award shall be deferred;

     (h)    to determine the Fair Market Value; and

     (i)    to determine the type and amount of consideration to be received by
            the Company for any Stock Award issued under Section 6.

The Administrator shall have the authority to adopt, alter and repeal such
administrative rules, guidelines and practices governing the Plan as it shall,
from time to time, deem advisable, to interpret the terms and provisions of the
Plan and any Award issued under the Plan (and any agreement relating thereto)
and to otherwise supervise the administration of the Plan.

Except to the extent prohibited by applicable law, the Administrator may
allocate all or any portion of its responsibilities and powers to any one or
more of its members and may delegate all or any portion of its responsibilities
and powers to any other person or persons selected by it. Any such allocation or
delegation may be revoked by the Administrator at any time. The Administrator
may authorize any one or more of their members or any officer of the Company to
execute and deliver documents on behalf of the Administrator.

                                        2
<Page>

Any determination made by the Administrator or pursuant to delegated authority
pursuant to the provisions of the Plan with respect to any Award shall be made
in the sole discretion of the Administrator or such delegate at the time of the
grant of the Award or, unless in contravention of any express term of the Plan,
at any time thereafter. All decisions made by the Administrator or any
appropriately delegated officer pursuant to the provisions of the Plan shall be
final and binding on all persons, including the Company and Participants.

No member of the Administrator, and no officer of the Company, shall be liable
for any action taken or omitted to be taken by such individual or by any other
member of the Administrator or officer of the Company in connection with the
performance of duties under this Plan, except for such individual's own willful
misconduct or as expressly provided by law.

3.   STOCK SUBJECT TO PLAN.

Subject to adjustment as provided in this Section 3, the aggregate number of
shares of Stock which may be delivered under the Plan shall not exceed 900,000
shares; provided, however, that, as of January 1 of each year, commencing with
January 1, 2005, the maximum number of shares of Stock which may be delivered
under the Plan shall automatically be increased (but not decreased) to a number
equal to 15% of the number of shares of Stock then outstanding.

To the extent any shares of Stock covered by an Award are not delivered to a
Participant or beneficiary thereof because the Award expires, is forfeited,
canceled or otherwise terminated, or the shares of Stock are not delivered
because the Award is settled in cash or used to satisfy the applicable tax
withholding obligation, such shares shall not be deemed to have been delivered
for purposes of determining the maximum number of shares of Stock available for
delivery under the Plan.

Subject to adjustment as provided in this Section 3, the maximum number of
shares that may be covered by Stock Options, Stock Appreciation Rights and Stock
Awards, in the aggregate, granted to any one Participant during any calendar
year shall be 300,000 shares.

In the event of any Company stock dividend, stock split, combination or exchange
of shares, recapitalization or other change in the capital structure of the
Company, corporate separation or division of the Company (including, but not
limited to, a split-up, spin-off, split-off or distribution to Company
shareholders other than a normal cash dividend), sale by the Company of all or a
substantial portion of its assets (measured on either a stand-alone or
consolidated basis), reorganization, rights offering, partial or complete
liquidation, or any other corporate transaction, Company share offering or other
event involving the Company and having an effect similar to any of the
foregoing, the Administrator may make such substitution or adjustments in the
(A) number and kind of shares that may be delivered under the Plan, (B)
additional maximums imposed in the immediately preceding paragraph, (C) number
and kind of shares subject to outstanding Awards, (D) exercise price of
outstanding Stock Options and Stock Appreciation Rights and (E) other
characteristics or terms of the Awards as it may determine appropriate in its
sole discretion to

                                        3
<Page>

equitably reflect such corporate transaction, share offering or other event;
provided, however, that the number of shares subject to any Award shall always
be a whole number.

4.   STOCK OPTIONS.

Stock Options may be granted alone or in addition to other Awards granted under
the Plan and may be of two types: Incentive Stock Options and Non-Qualified
Stock Options. Any Stock Option granted under the Plan shall be in such form as
the Administrator may from time to time approve.

The Administrator shall have the authority to grant any Participant Incentive
Stock Options, Non-Qualified Stock Options or both types of Stock Options (in
each case with or without Stock Appreciation Rights). Incentive Stock Options
may be granted only to employees of the Company and its subsidiaries (within the
meaning of Section 424(f) of the Code). To the extent that any Stock Option is
not designated as an Incentive Stock Option or, even if so designated, does not
qualify as an Incentive Stock Option, it shall constitute a Non-Qualified Stock
Option. Incentive Stock Options may be granted only within 10 years from the
date the Plan is adopted, or the date the Plan is approved by the Company's
shareholders, whichever is earlier.

Stock Options shall be evidenced by option agreements, each in a form approved
by the Administrator. An option agreement shall indicate on its face whether it
is intended to be an agreement for an Incentive Stock Option or a Non-Qualified
Stock Option. The grant of a Stock Option shall occur as of the date the
Administrator determines.

Anything in the Plan to the contrary notwithstanding, no term of the Plan
relating to Incentive Stock Options shall be interpreted, amended or altered,
nor shall any discretion or authority granted under the Plan be exercised, so as
to disqualify the Plan under Section 422 of the Code or, without the consent of
the Optionee affected, to disqualify any Incentive Stock Option under Section
422 of the Code.

To the extent that the aggregate Fair Market Value of Stock with respect to
which Incentive Stock Options are exercisable for the first time by a
Participant during any calendar year (under all plans of the Company) exceeds
$100,000, such Stock Options shall be treated as Non-Qualified Stock Options.

Stock Options granted under this Section 4 shall be subject to the following
terms and conditions and shall contain such additional terms and conditions as
the Administrator shall deem desirable:

     (a)    EXERCISE PRICE. The exercise price per share of Stock purchasable
            under a Stock Option shall be determined by the Administrator. If
            the Stock Option is intended to qualify as an Incentive Stock
            Option, the exercise price per share shall be not less than the Fair
            Market Value per share on the date the Stock Option is granted, or
            if granted to an individual who is a Ten Percent Holder, not less
            than 110% of such Fair Market Value per share.

                                        4
<Page>

     (a)    OPTION TERM. The term of each Stock Option shall be fixed by the
            Administrator, but no Incentive Stock Option shall be exercisable
            more than 10 years (or five years in the case of an individual who
            is a Ten Percent Holder) after the date the Incentive Stock Option
            is granted.

     (b)    EXERCISABILITY. Except as otherwise provided herein, Stock Options
            shall be exercisable at such time or times, and subject to such
            terms and conditions, as shall be determined by the Administrator.
            If the Administrator provides that any Stock Option is exercisable
            only in installments, the Administrator may at any time waive such
            installment exercise provisions, in whole or in part, based on such
            factors as the Administrator may determine. In addition, the
            Administrator may at any time, in whole or in part, accelerate the
            exercisability of any Stock Option.

     (c)    METHOD OF EXERCISE. Subject to the provisions of this Section 4,
            Stock Options may be exercised, in whole or in part, at any time
            during the option term by giving written notice of exercise to the
            Company specifying the number of shares of Stock subject to the
            Stock Option to be purchased.

            The option price of any Stock Option shall be paid in full in cash
            (by certified or bank check or such other instrument as the Company
            may accept) or, unless otherwise provided in the applicable option
            agreement, by one or more of the following: (i) in the form of
            unrestricted Stock already owned by the Optionee, that is acceptable
            to the Administrator, based in any such instance on the Fair Market
            Value of the Stock on the date the Stock Option is exercised; (ii)
            by certifying ownership of shares of Stock owned by the Optionee to
            the satisfaction of the Administrator for later delivery to the
            Company as specified by the Company; (iii) by irrevocably
            authorizing a third party to sell shares of Stock (or a sufficient
            portion of the shares) acquired upon exercise of the Stock Option
            and remit to the Company a sufficient portion of the sale proceeds
            to pay the entire exercise price and any tax withholding resulting
            from such exercise; or (iv) by any combination of cash and/or any
            one or more of the methods specified in clauses (i), (ii) and (iii).
            Notwithstanding the foregoing, a form of payment shall not be
            permitted to the extent it would cause the Company to recognize a
            compensation expense (or additional compensation expense) with
            respect to the Stock Option for financial reporting purposes.

            If payment of the option exercise price of a Non-Qualified Stock
            Option is made in whole or in part in the form of Restricted Stock,
            the number of shares of Stock to be received upon such exercise
            equal to the number of shares of Restricted Stock used for payment
            of the option exercise price shall be subject to the same forfeiture
            restrictions to which such Restricted Stock was subject, unless
            otherwise determined by the Administrator.

            No shares of Stock shall be issued upon exercise of a Stock Option
            until full payment therefor has been made. Upon exercise of a Stock
            Option (or a portion thereof), the

                                        5
<Page>

            Company shall have a reasonable time to issue the Stock for which
            the Stock Option has been exercised, and the Optionee shall not be
            treated as a shareholder for any purposes whatsoever prior to such
            issuance. No adjustment shall be made for cash dividends or other
            rights for which the record date is prior to the date such Stock is
            recorded as issued and transferred in the Company's official
            shareholder records, except as otherwise provided herein or in the
            applicable option agreement.

     (d)    TRANSFERABILITY OF STOCK OPTIONS. Except as otherwise provided in
            the applicable option agreement, a Non-Qualified Stock Option (i)
            shall be transferable by the Optionee to a Family Member of the
            Optionee, provided that (A) any such transfer shall be by gift with
            no consideration and (B) no subsequent transfer of such Stock Option
            shall be permitted other than by will or the laws of descent and
            distribution, and (ii) shall not otherwise be transferable except by
            will or the laws of descent and distribution. An Incentive Stock
            Option shall not be transferable except by will or the laws of
            descent and distribution. A Stock Option shall be exercisable,
            during the Optionee's lifetime, only by the Optionee or by the
            guardian or legal representative of the Optionee, it being
            understood that the terms "holder" and "Optionee" include the
            guardian and legal representative of the Optionee named in the
            applicable option agreement and any person to whom the Stock Option
            is transferred (X) pursuant to the first sentence of this Section
            4(e) or pursuant to the applicable option agreement or (Y) by will
            or the laws of descent and distribution. Notwithstanding the
            foregoing, references herein to the termination of an Optionee's
            employment or provision of services shall mean the termination of
            employment or provision of services of the person to whom the Stock
            Option was originally granted.

     (e)    TERMINATION BY DEATH. Unless otherwise provided in the applicable
            option agreement, if an Optionee's employment or provision of
            services terminates by reason of death, any Stock Option held by
            such Optionee may thereafter be exercised, to the extent then
            exercisable, or on such accelerated basis as the Administrator may
            determine, for a period of 12 months from the date of such death or
            until the expiration of the stated term of such Stock Option,
            whichever period is shorter. In the event of termination of
            employment or provision of services due to death, if an Incentive
            Stock Option is exercised after the expiration of the exercise
            periods that apply for purposes of Section 422 of the Code, such
            Stock Option will thereafter be treated as a Non-Qualified Stock
            Option.

     (f)    TERMINATION BY REASON OF DISABILITY. Unless otherwise provided in
            the applicable option agreement, if an Optionee's employment or
            provision of services terminates by reason of Disability, any Stock
            Option held by such Optionee may thereafter be exercised by the
            Optionee, to the extent it was exercisable at the time of
            termination, or on such accelerated basis as the Administrator may
            determine, for a period of three years from the date of such
            termination of employment or provision of services or until the
            expiration of the stated term of such Stock Option, whichever period
            is shorter; provided, however, that if the Optionee dies within such
            period, an

                                        6
<Page>

            unexercised Stock Option held by such Optionee shall,
            notwithstanding the expiration of such period, continue to be
            exercisable to the extent to which it was exercisable at the time of
            death for a period of 12 months from the date of such death or until
            the expiration of the stated term of such Stock Option, whichever
            period is shorter. In the event of termination of employment or
            provision of services by reason of Disability, if an Incentive Stock
            Option is exercised after the expiration of the exercise periods
            that apply for purposes of Section 422 of the Code, such Stock
            Option will thereafter be treated as a Non-Qualified Stock Option.

     (g)    TERMINATION BY REASON OF RETIREMENT. Unless otherwise provided in
            the applicable option agreement, if an Optionee's employment or
            provision of services terminates by reason of Retirement, any Stock
            Option held by such Optionee may thereafter be exercised by the
            Optionee, to the extent it was exercisable at the time of such
            Retirement, or on such accelerated basis as the Administrator may
            determine, for a period of three years from the date of such
            termination of employment or provision of services or until the
            expiration of the stated term of such Stock Option, whichever period
            is shorter; provided, however, that if the Optionee dies within such
            period, any unexercised Stock Option held by such Optionee shall,
            notwithstanding the expiration of such period, continue to be
            exercisable to the extent to which it was exercisable at the time of
            death for a period of 12 months from the date of such death or until
            the expiration of the stated term of such Stock Option, whichever
            period is shorter. In the event of termination of employment or
            provision of services by reason of Retirement, if an Incentive Stock
            Option is exercised after the expiration of the exercise periods
            that apply for purposes of Section 422 of the Code, such Stock
            Option will thereafter be treated as a Non-Qualified Stock Option.

     (h)    OTHER TERMINATION. Unless otherwise provided in the applicable
            option agreement or the Optionee's employment agreement, if any, if
            an Optionee's employment or provision of services terminates for any
            reason other than death, Disability or Retirement, any Stock Option
            held by such Optionee shall thereupon terminate; provided, however,
            that, if such termination of employment or provision of services is
            involuntary on the part of the Optionee and without Cause, such
            Stock Option, to the extent then exercisable, or on such accelerated
            basis as the Administrator may determine, may be exercised for the
            lesser of 3 months from the date of such termination of employment
            or provision of services or the remainder of such Stock Option's
            term, and provided, further, that if the Optionee dies within such
            period, any unexercised Stock Option held by such Optionee shall,
            notwithstanding the expiration of such period, continue to be
            exercisable to the extent to which it was exercisable at the time of
            death for a period of 12 months from the date of such death or until
            the expiration of the stated term of such Stock Option, whichever
            period is shorter. In the event of termination of employment or
            provision of services for any reason other than death, Disability or
            Retirement, if an Incentive Stock Option is exercised after the
            expiration of the exercise periods that apply for purposes of

                                        7
<Page>

            Section 422 of the Code, such Stock Option will thereafter be
            treated as a Non-Qualified Stock Option.

     (i)    EXCEPTION TO TERMINATION. Notwithstanding anything in this Plan to
            the contrary, if an Optionee's employment by, or provision of
            services to, the Company or an Affiliate ceases as a result of a
            transfer of such Optionee from the Company to an Affiliate, or from
            an Affiliate to the Company, such transfer will not be a termination
            of employment or provision of services for purposes of this Plan,
            unless expressly determined otherwise by the Administrator. A
            termination of employment or provision of services shall occur for
            an Optionee who is employed by, or provides services to, an
            Affiliate of the Company if the Affiliate shall cease to be an
            Affiliate and the Optionee shall not immediately thereafter be
            employed by, or provide services to, the Company or an Affiliate.

     (j)    PARTICIPANT LOANS. The Administrator may in its discretion, to the
            extent permitted by law and any applicable exchange rules, authorize
            the Company to:

            (i)    lend to an Optionee an amount equal to such portion of the
                   exercise price of a Stock Option as the Administrator may
                   determine; or

            (ii)   guarantee a loan obtained by an Optionee from a third-party
                   for the purpose of tendering such exercise price.

            The terms and conditions of any loan or guarantee, including the
            term, interest rate, whether the loan is with recourse against the
            Optionee and any security interest thereunder, shall be determined
            by the Administrator, except that no extension of credit or
            guarantee shall obligate the Company for an amount to exceed the
            lesser of (i) the aggregate Fair Market Value on the date of
            exercise, less the par value, of the shares of Stock to be purchased
            upon the exercise of the Stock Option, and (ii) the amount permitted
            under applicable laws or the regulations and rules of the Federal
            Reserve Board and any other governmental agency having jurisdiction.

5.   STOCK APPRECIATION RIGHTS.

Stock Appreciation Rights may be granted either on a stand-alone basis or in
conjunction with all or part of any Stock Option granted under the Plan. In the
case of a Non-Qualified Stock Option, such rights may be granted either at or
after the time of grant of such Stock Option. In the case of an Incentive Stock
Option, such rights may be granted only at the time of grant of such Stock
Option. A Stock Appreciation Right shall terminate and no longer be exercisable
as determined by the Administrator, or, if granted in conjunction with all or
part of any Stock Option, upon the termination or exercise of the related Stock
Option.

A Stock Appreciation Right may be exercised by a Participant as determined by
the Administrator in accordance with this Section 5, and, if granted in
conjunction with all or part of any Stock Option, by surrendering the applicable
portion of the related Stock Option in accordance with procedures

                                        8
<Page>

established by the Administrator. Upon such exercise and surrender, the
Participant shall be entitled to receive an amount determined in the manner
prescribed in this Section 5. Stock Options which have been so surrendered, if
any, shall no longer be exercisable to the extent the related Stock Appreciation
Rights have been exercised.

Stock Appreciation Rights shall be subject to such terms and conditions as shall
be determined by the Administrator, including the following:

     (i)    Stock Appreciation Rights granted on a stand-alone basis shall be
            exercisable only at such time or times and to such extent as
            determined by the Administrator. Stock Appreciation Rights granted
            in conjunction with all or part of any Stock Option shall be
            exercisable only at the time or times and to the extent that the
            Stock Options to which they relate are exercisable in accordance
            with the provisions of Section 4 and this Section 5.

     (ii)   Upon the exercise of a Stock Appreciation Right, a Participant shall
            be entitled to receive an amount in cash, shares of Stock or both,
            which in the aggregate are equal in value to the excess of the Fair
            Market Value of one share of Stock over (i) such value per share of
            Stock as shall be determined by the Administrator at the time of
            grant (if the Stock Appreciation Right is granted on a stand-alone
            basis), or (ii) the exercise price per share specified in the
            related Stock Option (if the Stock Appreciation Right is granted in
            conjunction with all or part of any Stock Option), multiplied by the
            number of shares in respect of which the Stock Appreciation Right
            shall have been exercised, with the Administrator having the right
            to determine the form of payment.

     (iii)  A Stock Appreciation Right shall be transferable only to, and shall
            be exercisable only by, such persons permitted in accordance with
            Section 4(e).

6.   STOCK AWARDS OTHER THAN OPTIONS.

Stock Awards may be directly issued under the Plan (without any intervening
options), subject to such terms, conditions, performance requirements,
restrictions, forfeiture provisions, contingencies and limitations as the
Administrator shall determine. Stock Awards may be issued which are fully and
immediately vested upon issuance or which vest in one or more installments over
the Participant's period of employment or other service to the Company or upon
the attainment of specified performance objectives, or the Company may issue
Stock Awards which entitle the Participant to receive a specified number of
vested shares of Stock upon the attainment of one or more performance goals or
service requirements established by the Administrator.

Shares representing a Stock Award shall be evidenced in such manner as the
Administrator may deem appropriate, including book-entry registration or
issuance of one or more certificates (which may bear appropriate legends
referring to the terms, conditions and restrictions applicable to such Award).
The Administrator may require that any such certificates be held in custody by
the

                                        9
<Page>

Company until any restrictions thereon shall have lapsed and that the
Participant deliver a stock power, endorsed in blank, relating to the Stock
covered by such Award.

A Stock Award may be issued in exchange for any consideration which the
Administrator may deem appropriate in each individual instance, including,
without limitation:

     (i)    cash or cash equivalents;

     (i)    past services rendered to the Company or any Affiliate; or

     (ii)   future services to be rendered to the Company or any Affiliate
            (provided that, in such case, the par value of the stock subject to
            such Stock Award shall be paid in cash or cash equivalents, unless
            the Administrator provides otherwise).

A Stock Award that is subject to restrictions on transfer and/or forfeiture
provisions may be referred to as an award of "Restricted Stock" or "Restricted
Stock Units."

7.   CHANGE IN CONTROL PROVISIONS.

     (a)    IMPACT OF EVENT. In the event of a Change in Control, the following
            provisions will govern, except as may otherwise be provided in any
            particular agreement pursuant to which an Award has been granted:

            (i)    Outstanding Awards shall be subject to any agreement of
                   merger or reorganization that effects such Change in Control,
                   which agreement shall provide for:

                   (A)  The continuation of the outstanding Awards by the
                        Company, if the Company is a surviving corporation;

                   (B)  The assumption of the outstanding Awards by the
                        surviving corporation or its parent or subsidiary;

                   (C)  The substitution by the surviving corporation or its
                        parent or subsidiary of equivalent awards for the
                        outstanding Awards; or

                   (D)  Settlement of each share of Stock subject to an
                        outstanding Award for the Change in Control Price (less,
                        to the extent applicable, the per share exercise price),
                        in which case, each outstanding Award, to the extent not
                        vested, shall become fully exercisable and vested to the
                        full extent of the original grant; notwithstanding the
                        foregoing, if the per share exercise price of an Award
                        equals or exceeds the Change in Control Price, the
                        outstanding Award shall terminate and be canceled
                        immediately prior to giving effect to the Change in
                        Control; and.

                                       10
<Page>

            (ii)   In the absence of any agreement of merger or reorganization
                   effecting such Change in Control, each share of Stock subject
                   to an outstanding Award shall be settled for the Change in
                   Control Price (less, to the extent applicable, the per share
                   exercise price), in which case, each outstanding Award, to
                   the extent not vested, shall become fully exercisable and
                   vested to the full extent of the original grant;
                   notwithstanding the foregoing, if the per share exercise
                   price of an Award equals or exceeds the Change in Control
                   Price, the outstanding Award shall terminate and be canceled
                   immediately prior to giving effect to the Change in Control.

     (b)    DEFINITION OF CHANGE IN CONTROL. For purposes of the Plan, a "Change
            in Control" shall mean the happening of any of the following events:

            (i)    An acquisition by any individual, entity or group (within the
                   meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act)
                   (a "Person") of beneficial ownership (within the meaning of
                   Rule 13d-3 promulgated under the Exchange Act) of more than
                   50% of either (1) the then outstanding shares of common stock
                   of the Company (the "Outstanding Company Common Stock") or
                   (2) the combined voting power of the then outstanding voting
                   securities of the Company entitled to vote generally in the
                   election of directors (the "Outstanding Company Voting
                   Securities"); excluding, however, the following: (1) any
                   acquisition directly from the Company, other than an
                   acquisition by virtue of the exercise of a conversion
                   privilege unless the security being so converted was itself
                   acquired directly from the Company, (2) any acquisition by
                   the Company; (3) any acquisition by any employee benefit plan
                   (or related trust) sponsored or maintained by the Company or
                   any corporation controlled by the Company; (4) by any
                   Herskovits Party; or (5) any acquisition by any Person
                   pursuant to a transaction which complies with clauses (1),
                   (2) and (3) of subsection (iii) of this Section 7(b); or

            (ii)   Within any period of 24 consecutive months, a change in the
                   composition of the Board such that the individuals who,
                   immediately prior to such period, constituted the Board (such
                   Board shall be hereinafter referred to as the "Incumbent
                   Board") cease for any reason to constitute at least a
                   majority of the Board; provided, however, for purposes of
                   this Section 7(b), that any individual who becomes a member
                   of the Board during such period, whose election, or
                   nomination for election by the Company's shareholders, was
                   approved by a vote of at least a majority of those
                   individuals who are members of the Board and who were also
                   members of the Incumbent Board (or deemed to be such pursuant
                   to this proviso) shall be considered as though such
                   individual were a member of the Incumbent Board; but,
                   provided further, that any such individual whose initial
                   assumption of office occurs as a result of either an actual
                   or threatened election contest (as such terms are

                                       11
<Page>

                   used in Rule 14a-11 of Regulation 14A promulgated under the
                   Exchange Act) or other actual or threatened solicitation of
                   proxies or consents by or on behalf of a Person other than
                   the Board shall not be so considered as a member of the
                   Incumbent Board; or

            (iii)  The approval by the shareholders of the Company of a
                   reorganization, merger or consolidation or sale or other
                   disposition of all or substantially all of the assets of the
                   Company ("Corporate Transaction"); excluding, however, such a
                   Corporate Transaction pursuant to which (1) all or
                   substantially all of the individuals and entities who are the
                   beneficial owners, respectively, of the Outstanding Company
                   Common Stock and Outstanding Company Voting Securities
                   immediately prior to such Corporate Transaction will
                   beneficially own, directly or indirectly, more than 50% of,
                   respectively, the outstanding shares of common stock, and the
                   combined voting power of the then outstanding voting
                   securities entitled to vote generally in the election of
                   directors, as the case may be, of the corporation resulting
                   from such Corporate Transaction (including, without
                   limitation, a corporation which as a result of such
                   transaction owns the Company or all or substantially all of
                   the Company's assets, either directly or through one or more
                   subsidiaries) in substantially the same proportions as their
                   ownership, immediately prior to such Corporate Transaction,
                   of the Outstanding Company Common Stock and Outstanding
                   Company Voting Securities, as the case may be, (2) no Person
                   (other than the Company, any Herskovits Party, any employee
                   benefit plan (or related trust) sponsored or maintained by
                   the Company, by any corporation controlled by the Company, or
                   by such corporation resulting from such Corporate
                   Transaction) will beneficially own, directly or indirectly,
                   more than 25% of, respectively, the outstanding shares of
                   common stock of the corporation resulting from such Corporate
                   Transaction or the combined voting power of the outstanding
                   voting securities of such corporation entitled to vote
                   generally in the election of directors, except to the extent
                   that such ownership existed with respect to the Company prior
                   to the Corporate Transaction, and (3) individuals who were
                   members of the Board immediately prior to the approval by the
                   shareholders of the Corporation of such Corporate Transaction
                   will constitute at least a majority of the members of the
                   board of directors of the corporation resulting from such
                   Corporate Transaction; or

            (iv)   The approval by the shareholders of the Company of a complete
                   liquidation or dissolution of the Company, other than to a
                   corporation pursuant to a transaction which would comply with
                   clauses (1), (2) and (3) of subsection (iii) of this Section
                   7(b), assuming for this purpose that such transaction were a
                   Corporate Transaction.

                                       12
<Page>

     (c)    CHANGE IN CONTROL PRICE. For purposes of the Plan, "Change in
            Control Price" means the highest of (i) the highest reported sales
            price, regular way, of a share of Stock in any transaction reported
            on the New York Stock Exchange Composite Tape or other national
            securities exchange on which such shares are listed or on Nasdaq, as
            applicable, during the 60-day period prior to and including the date
            of a Change in Control, (ii) if the Change in Control is the result
            of a tender or exchange offer or a Corporate Transaction, the
            highest price per share of Stock paid in such tender or exchange
            offer or Corporate Transaction, and (iii) the Fair Market Value of a
            share of Stock upon the Change in Control. To the extent that the
            consideration paid in any such transaction described above consists
            all or in part of securities or other non-cash consideration, the
            value of such securities or other non-cash consideration shall be
            determined in the sole discretion of the Board.

8.   MISCELLANEOUS.

     (a)    AMENDMENT. The Board may amend, alter, or discontinue the Plan, but
            no amendment, alteration or discontinuation shall be made which
            would adversely affect the rights of a Participant under an Award
            theretofore granted without the Participant's consent, except such
            an amendment (i) made to avoid an expense charge to the Company or
            an Affiliate, or (ii) made to permit the Company or an Affiliate a
            deduction under the Code. No such amendment shall be made without
            the approval of the Company's shareholders to the extent such
            approval is required by law, agreement or the rules of any stock
            exchange or market on which the Stock is listed.

            The Administrator may amend the terms of any Stock Option or other
            Award theretofore granted, prospectively or retroactively, but no
            such amendment shall adversely affect the rights of the holder
            thereof without the holder's consent.

     (b)    UNFUNDED STATUS OF PLAN. It is intended that this Plan be an
            "unfunded" plan for incentive and deferred compensation. The
            Administrator may authorize the creation of trusts or other
            arrangements to meet the obligations created under this Plan to
            deliver Stock or make payments, provided that, unless the
            Administrator otherwise determines, the existence of such trusts or
            other arrangements is consistent with the "unfunded" status of this
            Plan.

     (c)    GENERAL PROVISIONS.

            (i)    The Administrator may require each person purchasing or
                   receiving shares pursuant to an Award to represent to and
                   agree with the Company in writing that such person is
                   acquiring the shares without a view to the distribution
                   thereof. The certificates for such shares may include any
                   legend which the Administrator deems appropriate to reflect
                   any restrictions on transfer.

                   All certificates for shares of Stock or other securities
                   delivered under the Plan shall be subject to such stock
                   transfer orders and other restrictions as the

                                       13
<Page>

                   Administrator may deem advisable under the rules, regulations
                   and other requirements of the Commission, any stock exchange
                   or market on which the Stock is then listed and any
                   applicable Federal or state securities law, and the
                   Administrator may cause a legend or legends to be put on any
                   such certificates to make appropriate reference to such
                   restrictions.

            (ii)   Nothing contained in the Plan shall prevent the Company or
                   any Affiliate from adopting other or additional compensation
                   arrangements for its employees.

            (iii)  The adoption of the Plan shall not confer upon any employee,
                   director, consultant or advisor any right to continued
                   employment, directorship or service, nor shall it interfere
                   in any way with the right of the Company or any Subsidiary or
                   Affiliate to terminate the employment or service of any
                   employee, consultant or advisor at any time.

            (iv)   No later than the date as of which an amount first becomes
                   includible in the gross income of the Participant for Federal
                   income tax purposes with respect to any Award under the Plan,
                   the Participant shall pay to the Company, or make
                   arrangements satisfactory to the Company regarding the
                   payment of, any Federal, state, local or foreign taxes of any
                   kind required by law to be withheld with respect to such
                   amount. Unless otherwise determined by the Administrator,
                   withholding obligations may be settled with Stock, including
                   Stock that is part of the Award that gives rise to the
                   withholding requirement. The obligations of the Company under
                   the Plan shall be conditional on such payment or
                   arrangements, and the Company, its Subsidiaries and its
                   Affiliates shall, to the extent permitted by law, have the
                   right to deduct any such taxes from any payment otherwise due
                   to the Participant. The Administrator may establish such
                   procedures as it deems appropriate for the settlement of
                   withholding obligations with Stock.

            (v)    The Administrator shall establish such procedures as it deems
                   appropriate for a Participant to designate a beneficiary to
                   whom any amounts payable in the event of the Participant's
                   death are to be paid.

            (vi)   Any amounts owed to the Company or an Affiliate by the
                   Participant of whatever nature may be offset by the Company
                   from the value of any shares of Stock, cash or other thing of
                   value under this Plan or an agreement to be transferred to
                   the Participant, and no shares of Stock, cash or other thing
                   of value under this Plan or an agreement shall be transferred
                   unless and until all disputes between the Company and the
                   Participant have been fully and finally resolved and the
                   Participant has waived all claims to such against the Company
                   or an Affiliate.

                                       14
<Page>

            (vii)  The grant of an Award shall in no way affect the right of the
                   Company to adjust, reclassify, reorganize or otherwise change
                   its capital or business structure or to merge, consolidate,
                   dissolve, liquidate or sell or transfer all or any part of
                   its business or assets.

            (viii) If any payment or right accruing to a Participant under this
                   Plan (without the application of this Section (8)(c)(viii)),
                   either alone or together with other payments or rights
                   accruing to the Participant from the Company or an Affiliate
                   ("Total Payments") would constitute an "excess parachute
                   payment" (as defined in Section 280G of the Code and
                   regulations thereunder), such payment or right shall be
                   reduced to the largest amount or greatest right that will
                   result in no portion of the amount payable or right accruing
                   under this Plan being subject to an excise tax under Section
                   4999 of the Code or being disallowed as a deduction under
                   Section 280G of the Code; provided, however, that the
                   foregoing shall not apply to the extent provided otherwise in
                   an Award or in the event the Participant is party to an
                   agreement with the Company or an Affiliate that explicitly
                   provides for an alternate treatment of payments or rights
                   that would constitute "excess parachute payments." The
                   determination of whether any reduction in the rights or
                   payments under this Plan is to apply shall be made by the
                   Administrator in good faith after consultation with the
                   Participant, and such determination shall be conclusive and
                   binding on the Participant. The Participant shall cooperate
                   in good faith with the Administrator in making such
                   determination and providing the necessary information for
                   this purpose. The foregoing provisions of this Section
                   8(c)(viii) shall apply with respect to any person only if,
                   after reduction for any applicable Federal excise tax imposed
                   by Section 4999 of the Code and Federal income tax imposed by
                   the Code, the Total Payments accruing to such person would be
                   less than the amount of the Total Payments as reduced, if
                   applicable, under the foregoing provisions of this Plan and
                   after reduction for only Federal income taxes.

            (ix)   To the extent that the Administrator determines that the
                   restrictions imposed by the Plan preclude the achievement of
                   the material purposes of the Awards in jurisdictions outside
                   the United States, the Administrator in its discretion may
                   modify those restrictions as it determines to be necessary or
                   appropriate to conform to applicable requirements or
                   practices of jurisdictions outside of the United States.

            (x)    The headings contained in this Plan are for reference
                   purposes only and shall not affect the meaning or
                   interpretation of this Plan.

            (xi)   If any provision of this Plan shall for any reason be held to
                   be invalid or unenforceable, such invalidity or
                   unenforceability shall not effect any other

                                       15
<Page>

                   provision hereby, and this Plan shall be construed as if such
                   invalid or unenforceable provision were omitted.

            (xii)  This Plan shall inure to the benefit of and be binding upon
                   each successor and assign of the Company. All obligations
                   imposed upon a Participant, and all rights granted to the
                   Company hereunder, shall be binding upon the Participant's
                   heirs, legal representatives and successors.

            (xiii) This Plan and each agreement granting an Award constitute the
                   entire agreement with respect to the subject matter hereof
                   and thereof, provided that in the event of any inconsistency
                   between this Plan and such agreement, the terms and
                   conditions of the Plan shall control.

            (xiv)  In the event there is an effective registration statement
                   under the Securities Act pursuant to which shares of Stock
                   shall be offered for sale in an underwritten offering, a
                   Participant shall not, during the period requested by the
                   underwriters managing the registered public offering, effect
                   any public sale or distribution of shares of Stock received,
                   directly or indirectly, as an Award or pursuant to the
                   exercise or settlement of an Award.

            (xv)   None of the Company, an Affiliate or the Administrator shall
                   have any duty or obligation to disclose affirmatively to a
                   record or beneficial holder of Stock or an Award, and such
                   holder shall have no right to be advised of, any material
                   information regarding the Company or any Affiliate at any
                   time prior to, upon or in connection with receipt or the
                   exercise of an Award or the Company's purchase of Stock or an
                   Award from such holder in accordance with the terms hereof.

            (xvi)  This Plan, and all Awards, agreements and actions hereunder,
                   shall be governed by, and construed in accordance with, the
                   laws of the state of Delaware (other than its law respecting
                   choice of law).

9.   DEFERRAL OF AWARDS.

The Administrator (in its sole discretion) may permit a Participant to:

     (a)    have cash that otherwise would be paid to such Participant as a
            result of the exercise of a Stock Appreciation Right or the
            settlement of a Stock Award credited to a deferred compensation
            account established for such Participant by the Administrator as an
            entry on the Company's books;

     (b)    have Stock that otherwise would be delivered to such Participant as
            a result of the exercise of a Stock Option or a Stock Appreciation
            Right converted into an equal number of Stock units; or

                                       16
<Page>

     (c)    have Stock that otherwise would be delivered to such Participant as
            a result of the exercise of a Stock Option or Stock Appreciation
            Right or the settlement of a Stock Award converted into amounts
            credited to a deferred compensation account established for such
            Participant by the Administrator as an entry on the Company's books.
            Such amounts shall be determined by reference to the Fair Market
            Value of the Stock as of the date on which they otherwise would have
            been delivered to such Participant.

A deferred compensation account established under this Section 9 may be credited
with interest or other forms of investment return, as determined by the
Administrator. A Participant for whom such an account is established shall have
no rights other than those of a general creditor of the Company. Such an account
shall represent an unfunded and unsecured obligation of the Company and shall be
subject to the terms and conditions of the applicable agreement between such
Participant and the Company. If the deferral or conversion of awards is
permitted or required, the Administrator (in its sole discretion) may establish
rules, procedures and forms pertaining to such awards, including (without
limitation) the settlement of deferred compensation accounts established under
this Section 9.

10.  DEFINITIONS.

For purposes of this Plan, the following terms are defined as set forth below:

     (a)    "AFFILIATE" means a corporation or other entity controlled by the
            Company and designated by the Administrator as such.

     (b)    "AWARD" means a Stock Appreciation Right, Stock Option or Stock
            Award.

     (c)    "BOARD" means the Board of Directors of the Company.

     (d)    "CAUSE" means (i) the conviction of the Participant for committing a
            felony under Federal law or the law of the state in which such
            action occurred, (ii) dishonesty in the course of fulfilling the
            Participant's duties as an employee or director of, or consultant or
            advisor to, the Company or (iii) willful and deliberate failure on
            the part of the Participant to perform such duties in any material
            respect. Notwithstanding the foregoing, if the Participant and the
            Company or the Affiliate have entered into an employment or services
            agreement which defines the term "Cause" (or a similar term), such
            definition shall govern for purposes of determining whether such
            Participant has been terminated for Cause for purposes of this Plan.
            The determination of Cause shall be made by the Administrator, in
            its sole discretion.

     (e)    "CODE" means the Internal Revenue Code of 1986, as amended from time
            to time, and any successor thereto.

     (f)    "COMMISSION" means the Securities and Exchange Commission or any
            successor agency.

                                       17
<Page>

     (g)    "COMMITTEE" means a committee of Directors appointed by the Board to
            administer this Plan. With respect to Options granted at the time
            the Company is publicly held, if any, insofar as the Committee is
            responsible for granting Options to Participants hereunder, it shall
            consist solely of two or more directors, each of whom is a
            "Non-Employee Director" within the meaning of Rule 16b-3 and each of
            whom is also an "outside director" under Section 162(m) of the Code.

     (h)    "COMPANY" means Natural Golf Corporation, an Illinois corporation.

     (i)    "DIRECTOR" means a member of the Company's Board of Directors.

     (j)    "DISABILITY" means mental or physical illness that entitles the
            Participant to receive benefits under the long-term disability plan
            of the Company or an Affiliate, or if the Participant is not covered
            by such a plan or the Participant is not an employee of the Company
            or an Affiliate, a mental or physical illness that renders a
            Participant totally and permanently incapable of performing the
            Participant's duties for the Company or an Affiliate; provided,
            however, that a Disability shall not qualify under this Plan if it
            is the result of (i) a willfully self-inflicted injury or willfully
            self-induced sickness; or (ii) an injury or disease contracted,
            suffered or incurred while participating in a criminal offense.
            Notwithstanding the foregoing, if the Participant and the Company or
            an Affiliate have entered into an employment or services agreement
            which defines the term "Disability" (or a similar term), such
            definition shall govern for purposes of determining whether such
            Participant suffers a Disability for purposes of this Plan. The
            determination of Disability shall be made by the Administrator, in
            its sole discretion. The determination of Disability for purposes of
            this Plan shall not be construed to be an admission of disability
            for any other purpose.

     (k)    "EFFECTIVE DATE" means July 1, 2003.

     (l)    "ELIGIBLE INDIVIDUAL" means any officer, employee or director of the
            Company or a Subsidiary or Affiliate, or any consultant or advisor
            providing services to the Company or a Subsidiary or Affiliate.

     (m)    "EXCHANGE ACT" means the Securities Exchange Act of 1934, as amended
            from time to time, and any successor thereto.

     (n)    "FAIR MARKET VALUE" means, as of any given date, the fair market
            value of the Stock as determined by the Administrator or under
            procedures established by the Administrator. Unless otherwise
            determined by the Administrator:

            (i)    For purposes of any Award made as of the Underwriting Date,
                   the Fair Market Value shall be deemed to be equal to the
                   price per share at which the Stock is to be sold to the
                   public in the initial public offering of the Stock; and

                                       18
<Page>

            (ii)   After the Underwriting Date, the Fair Market Value per share
                   shall be the closing bid or sales price per share of the
                   Stock on a primary exchange or quotation system on which the
                   Stock is listed or posted for quotation on the date as of
                   which such value is being determined or the last previous day
                   on which a sale was reported.

     (o)    "FAMILY MEMBER" means any child, stepchild, grandchild, parent,
            stepparent, grandparent, spouse, former spouse, sibling, niece,
            nephew, mother-in-law, father-in-law, son-in-law, daughter-in-law,
            brother-in-law or sister-in-law of a Participant (including adoptive
            relationships); any person sharing the Participant's household
            (other than a tenant or employee); any trust in which the
            Participant and any of these persons have all of the beneficial
            interest; any foundation in which the Participant and any of these
            persons control the management of the assets; any corporation,
            partnership, limited liability company or other entity in which the
            Participant and any of these other persons are the direct and
            beneficial owners of all of the equity interests (provided the
            Participant and these other persons agree in writing to remain the
            direct and beneficial owners of all such equity interests); and any
            personal representative of the Participant upon the Participant's
            death for purposes of administration of the Participant's estate or
            upon the Participant's incompetency for purposes of the protection
            and management of the assets of the Participant.

     (p)    "HERSKOVITS PARTY" means Thomas Herskovits and any of his Family
            Members (assuming for purposes of that definition that he is a
            "Participant").

     (q)    "INCENTIVE STOCK OPTION" means any Stock Option intended to be and
            designated as an "incentive stock option" within the meaning of
            Section 422 of the Code.

     (r)    "NON-EMPLOYEE DIRECTOR" means a Director who is not an officer or
            employee of the Company.

     (s)    "NON-QUALIFIED STOCK OPTION" means any Stock Option that is not an
            Incentive Stock Option.

     (t)    "OPTIONEE" means a person who holds a Stock Option.

     (u)    "PARTICIPANT" means a person granted an Award.

     (v)    "REPRESENTATIVE" means (i) the person or entity acting as the
            executor or administrator of a Participant's estate pursuant to the
            last will and testament of a Participant or pursuant to the laws of
            the jurisdiction in which the Participant had his or her primary
            residence at the date of the Participant's death; (ii) the person or
            entity acting as the guardian or temporary guardian of a
            Participant; (iii) the person or entity which is the beneficiary of
            the Participant upon or following the Participant's death; or (iv)
            any person to whom an Option has been transferred with the
            permission of the Administrator or by operation of law; provided
            that only one of the foregoing shall be

                                       19
<Page>

            the Representative at any point in time as determined under
            applicable law and recognized by the Administrator.

     (w)    "RETIREMENT" means retirement from active employment under a pension
            plan of the Company or any subsidiary or Affiliate, or under an
            employment contract with any of them, or termination of employment
            or provision of services at or after age 55 under circumstances
            which the Administrator, in its sole discretion, deems equivalent to
            retirement.

     (x)    "STOCK" means common stock, no par value, of the Company.

     (y)    "STOCK APPRECIATION RIGHT" means a right granted under Section 5.

     (z)    "STOCK AWARD" means an Award, other than a Stock Option or Stock
            Appreciation Right, made in Stock or denominated in shares of Stock.

     (aa)   "STOCK OPTION" means an option granted under Section 4.

     (bb)   "SUBSIDIARY" means any company during any period in which it is a
            "subsidiary corporation" (as such term is defined in Section 424(f)
            of the Code) with respect to the Company.

     (cc)   "TEN PERCENT HOLDER" means an individual who owns, or is deemed to
            own, stock possessing more than 10% of the total combined voting
            power of all classes of stock of the Company or of any parent or
            subsidiary corporation of the Company, determined pursuant to the
            rules applicable to Section 422(b)(6) of the Code.

     (dd)   "UNDERWRITING AGREEMENT" means the agreement between the Company and
            the underwriters or placement agents managing the initial public
            offering of the Stock.

     (ee)   "UNDERWRITING DATE" means the date on which the Underwriting
            Agreement is executed in connection with an initial public offering
            of the Stock.

In addition, certain other terms used herein have the definitions given to them
in the first places in which they are used.

                                       20

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00054-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00054-of-00352.parquet"}]]