Document:

Form of Restricted Stock Unit Agreement  for grants under the 2010 SIP

 Exhibit 10.33 
 VIRGIN MEDIA INC. 
 RESTRICTED STOCK UNIT AGREEMENT 

THIS AGREEMENT (this “Agreement”) is made and entered into as of [GRANT DATE] (“Grant Date”) by and between Virgin Media Inc., a
Delaware Company (the “Company”), and [NAME] (the Employee”). 
 1. Grant of Restricted Stock
Units. Subject to and upon the terms, conditions, and restrictions set forth in this Agreement and in the Virgin Media Inc. 2010 Stock Incentive Plan (the “Plan”), the Company hereby grants to the Employee a maximum of [NUMBER]
Restricted Stock Units. Unless the context otherwise requires, terms used but not defined herein shall have the same meaning as in the Plan. 
 2. Vesting of Restricted Stock Units. 
 (a) Vesting
Schedule. Except as otherwise provided in this Agreement, a number of Restricted Stock Units shall become non-forfeitable if and only if (i) the relevant Performance Condition set out in Exhibit A has been met and (ii) the Employee
has remained in the continuous employment of the Company from the Grant Date through the Prescribed Date (as defined in Section 4 hereof). The number of Restricted Stock Units that shall become non-forfeitable shall be calculated in accordance
with the formula set forth in Exhibit A. 
 (b) No Accelerated Vesting. Notwithstanding Section 7(b)(2) of
the Plan, the Restricted Stock Units shall not vest or become non-forfeitable upon the occurrence of an Acceleration Event unless the Committee, in its absolute discretion, determines otherwise after the Grant Date. 

(c) Continuous Employment. For purposes of this Agreement, the continuous employment of the Employee with the Company shall
include employment with a Subsidiary Company, Parent Company or Affiliated Entity, and shall not be deemed to have been interrupted, and the Employee shall not be deemed to have ceased to be an employee of the Company by reason of the transfer of
the Employee’s employment among the Company, a Subsidiary Company, Parent Company or Affiliated Entity. 
 3.
Forfeiture of Restricted Stock Units. 
 (a) Any Restricted Stock Units that have not theretofore become
non-forfeitable shall be forfeited if the Employee ceases to be continuously employed by the Company prior to the Prescribed Date. In the event of a forfeiture, forfeited Restricted Stock Units shall cease to be outstanding and the Employee shall
cease to have right, title or interest in, to or on account of the forfeited Restricted Stock Units or any underlying shares of Common Stock. 
 (b) For the purposes of this Agreement, where the Employee ceases to hold an office or employment with the Company because his employment is terminated by his employer without notice or where he
terminates his employment with or without notice, his employment shall be deemed to cease on the date on which the termination takes effect or, if earlier, the date of giving notice. If the Employee’s employment is terminated by his employer
with notice his employment shall be deemed to cease on the date when such notice expires. 
 4. Settlement of Restricted
Stock Units. Upon Restricted Stock Units becoming non-forfeitable in accordance with Section 2 of this Agreement, each such Restricted Stock Unit shall entitle the Employee to, in the discretion of the Committee, one share of Common
Stock or an amount of cash equal to the Fair Market Value of one share of Common Stock determined as of the date on which such Restricted Stock Units become non-forfeitable. Settlement of the Restricted Stock Units shall occur on the
“Prescribed Date” as nominated by the Committee. The Prescribed Date shall be a date on or after the date on which the Company’s annual audited financial statements for the year ending December 31, [QUALIFYING YEAR] are filed
with the SEC but shall not, in any event, be a date later than April 30, [SETTLEMENT YEAR]. In determining the Prescribed Date, the Committee shall be entitled to take into account closed trading periods for the Common Stock and the
Company’s Insider Trading Policy. If settlement is made in the form of shares of Common Stock, such shares shall be evidenced by book entry registration or by a certificate registered in the name of the Employee. 

5. Dividend, Voting and Other Rights. The Employee shall have none of the rights of a shareholder with respect to any
shares of Common Stock underlying the Restricted Stock Units, including the right to vote such shares and accrue or receive any dividends that may be paid thereon until such time, if any, that shares of Common Stock are delivered to the Employee in
settlement thereof; provided, that, upon the occurrence of an event set forth in Section 9 of the Plan, the Restricted Stock Units shall be subject to adjustment pursuant to Section 9 of the Plan. 

  
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 6. No Special Employment Rights. Nothing contained in the Plan or this
Agreement shall be construed or deemed by any person under any circumstances to obligate the Company to continue the employment of the Employee for any period. 
 7. Withholding. It shall be a condition to the vesting of any Restricted Stock Units, the payment of cash hereunder, or the issuance of shares of Common Stock hereunder, as the case may be,
that the Employee shall pay, or make provisions for payment of, all income, employment or other tax (or similar) and social security (or similar) withholding requirements in a manner that is satisfactory to the Company for the payment thereof.

 8. Miscellaneous. 
 (a) Except as otherwise expressly provided herein, this Agreement may not be amended or otherwise modified in a manner that adversely affects the rights of the Employee, unless evidenced in writing and
signed by the Company and the Employee. 
 (b) All notices under this Agreement shall be delivered by hand, sent by commercial
overnight courier service or sent by registered or certified mail, return receipt requested, and first-class postage prepaid, to the Employee at the address on file with the Company’s Payroll Department and to the Company at 909 Third Avenue,
Suite 2863, New York, NY 10022, or at such other address as may be designated in a notice by either party to the other. 
 (c)
The Company shall not be obligated to issue any shares of Common Stock or other securities pursuant to this Agreement if the issuance thereof would result in a violation of any applicable federal and state securities laws. 

(d) Any amendment to the Plan shall be deemed to be an amendment to this Agreement to the extent that the amendment is applicable hereto;
provided, however, that no amendment shall adversely affect the rights of the Employee under this Agreement without the Employee’s consent, except to the extent necessary to comply with applicable law. 

(e) This Agreement is subject to the terms and conditions of the Plan. In the event of any inconsistency between the provisions of this
Agreement and the Plan, the Plan shall govern. The Committee, acting pursuant to the Plan, as constituted from time to time, shall, except as expressly provided otherwise herein, have the right to determine any questions that arise in connection
with this Agreement. 
 (f) Each provision of this Agreement shall be considered separable. The invalidity or unenforceability
of any provision shall not affect the other provisions, and this Agreement shall be construed in all respects as if such invalid or unenforceable provision was omitted. 
 (g) This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware. 
 (h) The failure of the Company or the Employee to insist upon strict performance of any provision hereunder, irrespective of the length of time for which such failure continues, shall not be deemed a
waiver of such party’s right to demand strict performance at any time in the future. No consent or waiver, express or implied, to or of any breach or default in the performance of any obligation or provision hereunder shall constitute a consent
or waiver to or of any other breach or default in the performance of the same or any other obligation hereunder. 
 (i) This
Agreement is a matter entirely separate from any pension right or entitlement that the Employee may have and from his or her terms and conditions of employment, and, in particular (but without limiting the generality of the foregoing), if the
Employee leaves the employment of the Company and any Parent Company, Subsidiary Company or Affiliated Entity or otherwise ceases to be an employee thereof, he or she shall not be entitled to any compensation for any loss of any right or benefit or
prospective right or benefit under this Agreement which he or she might otherwise have enjoyed whether such compensation is claimed by way of damages for wrongful dismissal or other breach of contract or by way of compensation for loss of office or
otherwise howsoever. 
 (j) No term in this Agreement is enforceable under the Contract (Rights of Third Parties) Act 1999, but
this does not affect any rights or remedy of a third party which exists or is available apart from such Act. 

  
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 IN WITNESS WHEREOF, the parties to the Agreement have duly executed and delivered this
Agreement as of the date first written above. 
  

			
	VIRGIN MEDIA INC.
		
	By:	 	  

	Name:	 	
	Title:	 	

  

			
	ACCEPTED AND AGREED
		
	By:	 	  

	Name:	 	[NAME]

  
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 Exhibit A 

  
 4Description of the 2011-2013 Virgin Media Inc. Long Term Incentive Plan

 Exhibit 10.34 
 Description of 2011 Long-Term Incentive Plan 
 In 2010, the
stockholders approved the Virgin Media Inc. 2010 Stock Incentive Plan (the “Stock Incentive Plan”) to provide key senior managers and executives with long-term incentives. On January 28, 2011, the compensation committee (the
“Committee”) approved the Company’s 2011 long-term incentive plan (the “2011 LTIP”), which includes the award of stock options and performance shares or restricted stock units, or option and performance share equivalent
interests, to senior employees of the Company and its subsidiaries. The performance shares, restricted stock units and performance share equivalent interests are designed to incentivize senior managers to meet stringent business performance
targets over a three-year period in order to drive long-term stockholder value. 
 Overall Structure 

The 2011 LTIP is comprised of (1) option or option equivalent awards to senior employees that vest based solely on time in five equal
annual installments, beginning January 1, 2012, and (2) performance share, restricted stock unit or performance share equivalent awards to senior employees with cliff vesting after three years that are linked to the achievement of
performance criteria over the three-year period (January 1, 2011 to December 31, 2013), in each case, subject to continued employment with the Company to the vesting date. The 2011 LTIP also provides for an options grant to a group of
less senior employees approved by the Chief Executive Officer. 
 Under the 2011 LTIP, options with a face value of 100% of the
recipient’s base annual salary (200% in the case of the Chief Executive Officer) were granted to, or option equivalent awards (similarly calculated) were acquired by, eligible senior employees, including all of the Company’s named
executive officers. 
 Also under the 2011 LTIP, performance shares or restricted stock units with a face value of 150% of the
recipient’s annual base salary (75% in the case of a second tier of senior employees that does not include named executive officers; 300% in the case of the Chief Executive Officer) were granted to, or performance share equivalent awards
(similarly calculated) were acquired by, eligible senior employees, including all of the Company’s named executive officers. 
 The options and option equivalent awards will have a ten-year term. The vesting of the options and option equivalent awards will accelerate in the event that there is a change in control of the Company
and the individual is terminated for good reason or without cause within 12 months of the change of control event. If vesting of options issued under the Company Stock Option Plan (the “CSOP”) is accelerated, the options subject to
accelerated vesting may in certain circumstances cease to qualify for the favorable tax treatment otherwise applicable to CSOP options (unless accelerated vesting is for certain specific good leaver reasons) and the tax treatment will be that
applicable to options granted otherwise under the 2011 LTIP. 
 Award Date 

The options, performance shares and restricted stock units were granted, and the option equivalent and performance share equivalent
interests were acquired, on January 28, 2011. The average of the high and low market price of the Company’s common stock on the NASDAQ Global Market on the date of award, which the Company uses for calculating award levels, was $25.31
on that date. 
 Performance Criteria for the Performance Shares, Restricted Stock Units and Performance Share Equivalent Interests

 The performance criteria for the performance shares, restricted stock units and performance share equivalent
awards are as follows: (i) 50% based on achievement of a cumulative simple cash flow (“SCF”) target in respect of the period from January 1, 2011 through December 31, 2013, being operating income before depreciation,
amortization, goodwill and other intangible asset impairments and restructuring and other charges, less fixed asset additions on an accrual basis (excluding additions in respect of Electronic Equipment Waste Obligations accrued under the Asset
Retirement and Environmental Obligations Topic of the FASB Accounting Standards Codification) and (ii) 50% based 

 
on total shareholder value (“TSV”) performance in respect of the period from January 1, 2011 through December 31, 2013 relative to a pre-determined performance comparator
group. Vesting of any SCF-based award with grant date face value of greater than 50% of the recipient’s annual base salary also requires top quartile TSV performance. Further, if TSV growth is negative, the number of restricted stock units
vesting based on TSV performance (except in respect of the SCF-based award) will be reduced by half from the percentage otherwise applicable. 
 The performance criteria include minimum and maximum performance levels. The award documents establish a minimum level for each performance condition below which no shares will vest and a maximum level of
performance at which all of the awards will vest. If the performance is below the minimum level, the awards subject to such performance condition will lapse. 
 Equivalent payments for the restricted stock units may be made in cash rather than common stock at the Committee’s discretion. 

If the award recipient’s employment terminates prior to the payment date, the awards will be forfeited. The vesting of these awards
will not accelerate in the event of a change in control of the Company. 
 Joint Share Ownership Plan 

On January 28, 2011, pursuant to its authority under the Stock Incentive Plan, the Committee approved the adoption of a Joint Stock
Ownership Plan (the “JSOP”) as a sub-plan of the Stock Incentive Plan for its executive officers and other key employees of the Company in the United Kingdom. The JSOP is a voluntary option under the 2011 LTIP. 

Under the Company’s JSOP, option-equivalent and performance share equivalent interests are acquired by participants in the form of
shares owned jointly by the participant and a Delaware grantor trust established by the Company. The participant is required to pay the Company an amount for the interest that is intended to be equivalent to its fair market value for U.K. tax
purposes, taking into account the structure of the interest, its contingent nature and other relevant factors. Participants are also issued supplementary awards that, together with the option equivalent and performance share equivalent
interests under the JSOP, provide aggregate equivalent value to traditional options and performance shares. Because participants purchase their interest in the shares at the time of the initial award, growth in the value of the Company’s
common stock above a certain threshold will be capital gains. 
 Vesting of the JSOP and supplementary awards is subject to the
same performance targets as the 2011 LTIP. 
 The trustee will return to the Company any shares underlying awards that do not
vest, and will repay dividends on the shares in the trust to the Company until the awards are exercised. The trustee will vote shares in the trust in proportion to the votes of other stockholders of the Company until the awards vest.

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