Document:

Exhibit 10.49

 Exhibit 10.49 
 ARBITRON INC. 2008 EQUITY COMPENSATION PLAN 
 NON-STATUTORY STOCK OPTION
AGREEMENT 
 THIS AGREEMENT evidences the grant by Arbitron Inc. (the “Company”) on
            , 201     (the “Date of Grant”) to
                                     (the
“Optionee”) of an option to purchase shares of the Company’s common stock. 
 A. The Company has
adopted the Arbitron Inc. 2008 Equity Compensation Plan (as may be amended or supplemented, the “Plan”) authorizing the Board of Directors of the Company, or a committee as provided for in the Plan (the Board or such a
committee to be referred to as the “Committee”), to grant stock options to employees of the Company and its Subsidiaries (as defined in the Plan). 
 B. The Company desires to give the Optionee an inducement to acquire a proprietary interest in the Company and an added incentive to advance the interests of the Company by granting to the Optionee an
option to purchase shares of common stock of the Company pursuant to the Plan. 
 Accordingly, the parties agree as follows:

 1. Grant of Option. 
 The Company has granted to the Optionee the right, privilege and option (the “Option”) to purchase [Shares] shares (the “Option Shares”) of the
Company’s common stock, $0.50 par value (the “Common Stock”), according to the terms and subject to the conditions hereinafter set forth and as set forth in the Plan. The Option is not intended to be an incentive
stock option within the meaning of Section 422 of the Internal Revenue Code of 1986, as amended (the “Code”). 
 2.
Option Exercise Price. 
 The per share price to be paid by Optionee in the event of an exercise of the Option will be
$        . 
 3. Duration of Option and Time of Exercise. 

3.1 Initial Period of Exercisability. Except as provided in Sections 3.2 and 3.3 hereof, the Option shall become exercisable with
respect to one-third of the Option Shares on each of the first, second and third anniversaries of the Date of Grant, assuming the Optionee’s continued employment. The foregoing rights to exercise the Option will be cumulative with respect to
the Option Shares becoming exercisable on each such date, but in no event will the Option be exercisable after and, subject to the following sentences, the Option will become void and expire as to all unexercised Option Shares at, 5:00 p.m. (Eastern
Standard Time) on the tenth anniversary of the Date of Grant (the “Time of Option Termination”). Except as otherwise provided by the Administrator or as otherwise directed by the Optionee in writing to the Company, if the
Option is (a) outstanding on the business day on which falls the Time of Option Termination [or, if such date is not a business day, on the last business day prior to such date] (such date, the “Automatic Exercise Date”)
and, (b) has an exercise price per Option Share that is less than the Fair Market Value of a share of Common Stock as of the Automatic Exercise Date, the Option shall automatically and without further action by the Optionee or the Company be
exercised 

 
on the Automatic Exercise Date. In the event of automatic exercise, payment of the exercise price of the Option shall be made by the Company retaining shares with a Fair Market Value on the
Automatic Exercise Date equal to the exercise price, and the Company shall similarly retain shares with a Fair Market Value on the Automatic Exercise Date equal to the amount of the minimum tax withholding obligation associated with such exercise in
accordance with Section 10(e) of the Plan. For the avoidance of doubt, if the Option has an exercise price per share that is equal to or greater than the Fair Market Value per Option Share of Common Stock on the Automatic Exercise Date shall
not be automatically exercised pursuant to this Section 3.1. 
 3.2 Termination of Employment. 

(a) Termination Due to Death or Disability. In the event the Optionee’s employment with the Company and all
Subsidiaries is terminated by reason of death or Disability, the Option will become immediately exercisable in full and remain exercisable until the Time of Option Termination. 

(b) Termination by Optionee as Retirement. In the event the Optionee’s employment with the Company and all
Subsidiaries ends through the Optionee’s Retirement, the Option will continue to vest as though the Optionee remained employed and will remain exercisable as of and after such vesting until the Time of Option Termination. 

(c) Termination by the Company without Cause or through Voluntary Resignation other than on
Retirement. In the event that the Optionee’s employment with the Company and all Subsidiaries ends by the Optionee’s termination without Cause or through his or her resignation other than on a Retirement, any unvested portions of the
Option will expire on employment termination and the vested portions of the Option will remain exercisable as of and after such vesting until the earlier of the 90th day following such resignation or the Time of Option Termination. 

(d) Termination by the Company for Cause. In the event that the Optionee’s employment with the Company and all
Subsidiaries is terminated by the Company for Cause, any vested or unvested portions of the Option will immediately expire and be forfeited. 
 (e) 280G; Release Requirement. Any acceleration, vesting, or extension under this Section 3.2 is subject, as applicable, to the 280G provisions in Exhibit I hereto and to compliance with any
requirement that otherwise applies to the Optionee to provide a release of claims. 
 3.3 Change in Control. 

(a) Impact of Change in Control. 

(i) If a Change in Control Event of the Company occurs, the Committee, in its sole discretion and without the consent of
the Optionee, may determine that the Optionee will receive, with respect to some or all of the Option Shares, as of the effective date of any such Change in Control Event of the Company, cash in an amount equal to the excess of the Fair Market Value
(as defined in the Plan) of such Option Shares as determined by taking into account such Change in Control Event of the Company over the option exercise price per share of the Option. 

  
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 (ii) If a Change in Control Event occurs and the Option is not assumed or
replaced, it shall immediately become fully exercisable. If the Option is assumed or replaced, exercisability fully accelerates if, within 24 months following the closing of the Change in Control Event, the Optionee’s employment is terminated
without Cause or, if his or her employment or other individual agreement provides for resignation for “Good Reason,” upon a resignation for Good Reason during the same period. 

(b) Authority to Modify Change in Control Provisions. Prior to a Change in Control Event, the Optionee will have no
rights under this Section 3.3, and the Committee will have the authority, in its sole discretion, to rescind, modify, or amend this Section 3.3 without the consent of the Optionee. 
 4. Manner of Option Exercise. 
 4.1 Notice. This Option may be
exercised by the Optionee in whole or in part from time to time, subject to the conditions contained in the Plan and in this Agreement, by delivery, in person, by facsimile or electronic transmission or through the mail, to the Company at its
principal executive office in Columbia, Maryland (Attention: Corporate Secretary), of a written notice of exercise. Such notice must be in a form satisfactory to the Committee, must identify the Option, must specify the number of Option Shares with
respect to which the Option is being exercised, and must be signed by the person or persons so exercising the Option. In the event that the Option is being exercised, as provided by the Plan and Section 3.2 of this Agreement, by any person or
persons other than the Optionee, the notice must be accompanied by appropriate proof of right of such person or persons to exercise the Option. If the Optionee retains the Option Shares purchased, as soon as practicable after the effective exercise
of the Option, the Optionee will be recorded on the stock transfer books of the Company as the owner of the Option Shares purchased. 
 4.2 Payment. At the time of exercise of the Option, the Optionee must pay the total exercise price of the Option Shares to be purchased entirely in cash (including a check, bank draft or money
order, payable to the order of the Company), though a cashless exercise as described in Section 5(f)(2) of the Plan, by such other method approved by the Committee, or by a combination of such methods. 

5. Rights and Restrictions of Optionee; Transferability. 
 5.1 Employment. Nothing in this Agreement will interfere with or limit in any way the right of the Company or any Subsidiary to terminate the employment of the Optionee at any time, nor confer upon
the Optionee any right to continue in the employ of the Company or any Subsidiary at any particular position or rate of pay or for any particular period of time. 
 5.2 Rights as a Stockholder; Effect on Running the Business. The Optionee will have no rights as a stockholder unless and until all conditions to the effective exercise of the Option (including,
without limitation, the conditions set forth in Sections 4 and 6 of this Agreement) have been satisfied and the Optionee has become the holder of record of such shares. No adjustment will be made for dividends or distributions with respect to the
Option Shares as to which there is a record date preceding the date the Optionee becomes the holder of record of such Option Shares, except as may otherwise be provided in the Plan or determined by the Committee in its sole discretion. The Optionee
understands and agrees that the existence of an Option will not affect in any way the right or power of the Company or its stockholders to make or authorize any adjustments, recapitalizations, reorganizations, or other changes in the Company’s
capital structure or its business, or any merger or consolidation of the Company, or any 

  
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issuance of bonds, debentures, preferred or other stock, with preference ahead of or convertible into, or otherwise affecting the Company’s common stock or the rights thereof, or the
dissolution or liquidation of the Company, or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding, whether or not of a similar character to those described above. 

5.3 Restrictions on Transfer. Except pursuant to testamentary will or the laws of descent and distribution or as otherwise
expressly permitted by the Plan, no right or interest of the Optionee in the Option prior to exercise may be assigned or transferred, or subjected to any lien, during the lifetime of the Optionee, either voluntarily or involuntarily, directly or
indirectly, by operation of law or otherwise. The Optionee will, however, subject to applicable laws be entitled to designate a beneficiary to receive the Option upon such Optionee’s death in the manner provided by the Plan, and, in the event
of the Optionee’s death, exercise of the Option (to the extent permitted pursuant to Section 3.2(a) of this Agreement) may be made by the Optionee’s designated beneficiary. 

5.4 Restrictions Regarding Employment. 
 (a) The Optionee agrees that he or she will not take any Adverse Actions (as defined below) against the Company or any Subsidiary at any time during the period that the Option is or may yet become
exercisable in whole or in part or at any time before one year following the Optionee’s cessation of employment with the Company or any Subsidiary, whichever is later (the “Restricted Period”). The Optionee acknowledges
that damages that may arise from a breach of this Section 5.4 may be impossible to ascertain or prove with certainty. Notwithstanding anything in this Agreement or the Plan to the contrary, in the event that the Company determines in its sole
discretion that the Optionee has taken Adverse Actions against the Company or any Subsidiary at any time during the Restricted Period, in addition to other legal remedies that may be available, (i) the Company will be entitled to an immediate
injunction from a court of competent jurisdiction to end such Adverse Action, without further proof of damage, (ii) the Committee will have the authority in its sole discretion to terminate immediately all rights of the Optionee under the Plan
and this Agreement without notice of any kind, and (iii) the Committee will have the authority in its sole discretion to rescind the exercise of all or any portion of the Option to the extent that such exercise occurred within six months prior
to the date the Optionee first commences any such Adverse Actions and require the Optionee to disgorge any profits (however defined by the Committee) realized by the Optionee relating to such exercised portion of the Option or any Option Shares
issued or issuable upon such exercise. Such disgorged profits paid to the Company must be made in cash (including check, bank draft or money order) or, with the Committee’s consent, shares of Common Stock with a Fair Market Value on the date of
payment equal to the amount of such payment. The Company will be entitled to withhold and deduct from future wages of the Optionee (or from other amounts that may be due and owing to the Optionee from the Company or a Subsidiary) or make other
arrangements for the collection of all amounts necessary to satisfy such payment obligation. 
 (b) For purposes
of this Agreement, an “Adverse Action” will mean any of the following: (i) engaging in any commercial activity in competition with any part of the business of the Company or any Subsidiary as conducted during the
Restricted Period for which the Optionee has or had access to trade secrets and/or confidential information; (ii) diverting or attempting to divert from the Company or any Subsidiary any business of any kind, including, without limitation,
interference with any business relationships with suppliers, customers, licensees, licensors, clients or contractors; (iii) participating in the ownership, operation or control of, or being employed by, or connected in any manner with any
person or entity that solicits, offers or provides any services or products similar to those which the Company or any Subsidiary offers to its customers or prospective customers, (iv) making, or causing or attempting to cause any other person
or entity to make, any statement, either written or oral, or convey any information about the Company or any Subsidiary that is disparaging or that in any way reflects negatively on the Company or any 

  
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Subsidiary; or (v) engaging in any other activity that is hostile, contrary or harmful to the interests of the Company or any Subsidiary, including, without limitation, influencing or
advising any person who is employed by or in the service of the Company or any Subsidiary to leave such employment or service to compete with the Company or any Subsidiary or to enter into the employment or service of any actual or prospective
competitor of the Company or any Subsidiary, influencing or advising any competitor of the Company or any Subsidiary to employ to otherwise engage the services of any person who is employed by or in the service of the Company or any Subsidiary, or
improperly disclosing or otherwise misusing any trade secrets or confidential information regarding the Company or any Subsidiary. 
 (c) Should any provision of this Section 5.4 of the Agreement be held invalid or illegal, such illegality shall not invalidate the whole of this Section 5.4 of the Agreement, but, rather, the
Agreement shall be construed as if it did not contain the illegal part or narrowed to permit its enforcement, and the rights and obligations of the parties shall be construed and enforced accordingly. In furtherance of and not in limitation of the
foregoing, the Optionee expressly agrees that should the duration of or business activities covered by, any provision of this Agreement be in excess of that which is valid or enforceable under applicable law, then such provision shall be construed
to cover only that duration, extent or activities that may validly or enforceably be covered. The Optionee acknowledges the uncertainty of the law in this respect and expressly stipulates that this Agreement shall be construed in a manner that
renders its provisions valid and enforceable to the maximum extent (not exceeding its express terms) possible under applicable law. This Section 5.4 of the Agreement does not replace and is in addition to any other agreements the Optionee may
have with the Company or any of its Subsidiaries on the matters addressed herein. 
 6. Securities Law and Other Restrictions.

 Notwithstanding any other provision of the Plan or this Agreement, the Company will not be required to issue, and the
Optionee may not sell, assign, transfer or otherwise dispose of, any Option Shares, unless (a) there is in effect with respect to the Option Shares a registration statement under the Securities Act of 1933, as amended, and any applicable state
or foreign securities laws or an exemption from such registration, and (b) there has been obtained any other consent, approval or permit from any other regulatory body which the Committee, in its sole discretion, deems necessary or advisable.
The Company may condition such issuance, sale or transfer upon the receipt of any representations or agreements from the parties involved, and the placement of any legends on certificates representing Option Shares, as may be deemed necessary or
advisable by the Company in order to comply with such securities law or other restrictions. 
 7. Withholding Taxes. 

The Company is entitled to (a) withhold and deduct from future wages of the Optionee (or from other amounts that may be due and
owing to the Optionee from the Company), or make other arrangements for the collection of, all legally required amounts necessary to satisfy any federal or provincial withholding tax requirements attributable to the Option, or (b) require the
Optionee promptly to remit the amount of such withholding to the Company before acting on the Optionee’s notice of exercise of the Option. In the event that the Company is unable to withhold such amounts, for whatever

  
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reason, the Optionee agrees to pay to the Company an amount equal to the amount the Company would otherwise be required to withhold under federal, state or local law. 

8. Certain Definitions. For purposes of this Agreement, the following additional definitions will apply: 

(a) “Cause” will have the meaning set forth in any employment or other agreement or policy
applicable to the Optionee or, if no such agreement or policy exists, will mean (i) dishonesty, fraud, misrepresentation, theft, embezzlement or injury or attempted injury, in each case related to the Company or any Subsidiary, (ii) any
unlawful or criminal activity of a serious nature, (iii) any breach of duty, habitual neglect of duty or unreasonable job performance, or (iv) any material breach of any employment, service, confidentiality or noncompete agreement entered
into with the Company or any Subsidiary. 
 (b) “Change in Control Event” will have the
meaning set forth in the Plan plus such other event or transaction as the Board shall determine constitutes a Change in Control, or such other meaning as may be adopted by the Committee from time to time in its sole discretion. 

(c) “Disability” means the disability of the Optionee such as would entitle the Optionee to
receive disability income benefits pursuant to the long-term disability plan of the Company or Subsidiary then covering the Optionee or, if no such plan exists or is applicable to the Optionee, the permanent and total disability of the Optionee
within the meaning of Section 22(e)(3) of the Code. 
 (d) “Retirement” means the
termination (other than for Cause or by reason of death or Disability) of an Optionee’s employment or other service on or after the date on which the Optionee has attained the age of 55 and has completed 10 years of continuous service to the
Company or any Subsidiary (such period of service to be determined in accordance with the retirement/pension plan or practice of the Company or Subsidiary then covering the Optionee, provided that if the Optionee is not covered by any such plan or
practice, the Optionee will be deemed to be covered by the Company’s plan or practice for purposes of this determination). 
 9. Subject
to Plan. 
 The Option and the Option Shares granted and issued pursuant to this Agreement have been granted and issued
under, and are subject to the terms of, the Plan. The terms of the Plan are incorporated by reference in this Agreement in their entirety, and the Optionee, by execution of this Agreement, acknowledges having received a copy of the Plan. The
provisions of this Agreement will be interpreted in a manner consistent with the Plan, and any ambiguities in this Agreement will be interpreted by reference to the Plan. In the event that any provision of this Agreement is inconsistent with the
terms of the Plan, the terms of the Plan will prevail. 
  

	10.	Miscellaneous. 

 10.1
Binding Effect. This Agreement will be binding upon the heirs, executors, administrators and successors of the parties to this Agreement. 
 10.2 Governing Law. This Agreement and all rights and obligations under this Agreement will be construed in accordance with the Plan and governed by the laws of the State of Delaware, without
regard to conflicts or choice of law rule or principle that might otherwise refer construction or interpretation of this Agreement to the substantive laws of another jurisdiction. 

  
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 10.3 Entire Agreement. This Agreement and the Plan set forth the entire agreement and
understanding of the parties to this Agreement with respect to the grant and exercise of the Option and the administration of the Plan and supersede all prior agreements, arrangements, plans and understandings relating to the grant and exercise of
the Option and the administration of the Plan. 
 10.4 Amendment and Waiver. Other than as provided in the Plan, this
Agreement may be amended, waived, modified or canceled only by a written instrument executed by the parties to this Agreement or, in the case of a waiver, by the party waiving compliance. 

IN WITNESS WHEREOF, the Company has caused this option to be executed under its corporate seal by its duly authorized officer. This
option shall take effect as a sealed instrument. 
  

					
	ARBITRON INC.
		
	By:	 	  

			
		 	Name:	 	  

		 	Title:	 	  

  
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 OPTIONEE’S ACCEPTANCE 

The undersigned hereby accepts the foregoing option and agrees to the terms and conditions thereof. The undersigned hereby acknowledges
receipt of a copy of the Plan. 
  

	
	OPTIONEE:
	
	  

  
 8Exhibit 10.50

 Exhibit 10.50 
 Grant No.                      

 

					
		  	 ̈	  	Participant’s Copy
			
		  	 ̈	  	Company’s Copy

 ARBITRON INC. 

2008 EQUITY COMPENSATION PLAN 

RESTRICTED STOCK UNIT AGREEMENT 

To
                                    : 

Arbitron Inc. (the “Company”) has granted you (the “Grant”) restricted stock units
(“RSUs”) as set forth on Exhibit A to this Agreement (the “RSUs”) under its 2008 Equity Compensation Plan (the “Plan”), subject to the Vesting Schedule specified on
Exhibit A. 
 The Grant is subject in all respects to the applicable provisions of the Plan. This Agreement does not cover
all of the rules that apply to the Grant under the Plan, and the Plan defines any capitalized terms in this Agreement that this Agreement does not define. 
 In addition to the Plan’s terms and restrictions, the following terms and restrictions apply: 
  

			
	Vesting Schedule	  	The Grant becomes nonforfeitable (“Vested”) as to some or all of the RSUs only as provided on Exhibit A.
		
	Distribution Dates	  	You will receive a distribution of shares (the “Shares”) of Company common stock (“Common Stock”) equivalent to your Vested RSUs as
soon as practicable following the dates on which you become Vested (the “Distribution Dates”) as provided in Exhibit A, subject to any overriding provisions in the Plan.
		
	Limited Status	  	You understand and agree that the Company will not consider you a shareholder for any purpose with respect to the Shares, unless and until the Shares have been issued to you on the
Distribution Date(s). You will, however, receive dividend equivalents (“Dividend Equivalent Rights”) with respect to the Vested RSUs, measured using the Shares they represent, with the amounts convertible into full or
fractional additional Vested RSUs based on dividing the Dividend Equivalent Rights by the Fair Market Value (as defined in the Plan) as of the date of dividend distribution and holding the resulting additional Vested RSUs for distribution as
provided for the RSUs with respect to which they were issued.
		
	Voting	  	RSUs cannot be voted. You may not vote the Shares unless and until the Shares are distributed to you.
		
	Transfer Restrictions	  	You may not sell, assign, pledge, encumber, or otherwise transfer any interest (“Transfer”) in the Shares until the Shares are distributed to
you.

			
	and Forfeiture	  	Any attempted Transfer that precedes the Distribution Date for such Shares is invalid.
		
		  	Unless the Administrator determines otherwise at any time or Exhibit A provides otherwise, if your service with the Company terminates for any reason before all of your RSUs are
Vested, then you will forfeit such unvested RSUs (and the Shares to which they relate) to the extent that such RSUs do not otherwise vest as a result of the termination. The forfeited RSUs will then immediately revert to the Company. You will
receive no payment for RSUs that you forfeit.
		
		  	Your receipt of and retaining the RSUs and any Common Stock issued thereunder are also subject to your compliance with the restrictive covenants set out in Exhibit B to this
award.
		
	Additional Conditions to Receipt	  	The Company may postpone issuing and delivering any Shares for so long as the Company determines to be advisable to satisfy the following:
		
		  	 its completing or amending any securities registration or qualification of the Shares or its or your satisfying any exemption from registration
under any Federal or state law, rule, or regulation;

		
		  	 its receiving proof it considers satisfactory that a person or entity seeking to receive the Shares after your death is entitled to do
so;

		
		  	 your complying with any requests for representations under the Grant and the Plan; and

		
		  	 its or your complying with any federal, state, or local tax withholding obligations.

		
	Taxes and Withholding	  	The RSUs provide tax deferral, meaning that they are not taxable to you until you actually receive Shares on or around each Distribution Date. You will then owe taxes at ordinary
income tax rates as of each Distribution Date at the Shares’ value.
		
		  	The Company is required to withhold (in cash from salary or other amounts owed you) the applicable percentage of the value of the Shares on the Distribution Date, regardless of
whether you sell them. If the Company does not choose to do so, you agree to arrange for payment of the withholding taxes and/or confirm that the Company is arranging for appropriate withholding.
		
		  	Unless you determine to satisfy the tax withholding obligation by some other means approved by the Company, the Company will, if permissible under applicable law, withhold from
those Shares otherwise issuable to you the whole number of Shares sufficient to satisfy the minimum applicable tax withholding obligation. You acknowledge that the withheld Shares may not be sufficient to satisfy your minimum tax withholding
obligation. Accordingly, you agree to pay the Company as soon as

  
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		  	practicable, including through additional payroll withholding, any amount of the tax withholding obligation that is not satisfied by the withholding of Shares described
above.
		
	Additional Representations from You	  	If you receive Shares at a time when the Company does not have a current registration statement (generally on Form S-8) under the Act that covers issuances of Shares to you, you
must comply with the following before the Company will release the Shares to you. You must:
		
		  	 represent to the Company, in a manner satisfactory to the Company’s counsel, that you are acquiring the Shares for your own account and not with
a view to reselling or distributing the Shares; and

		
		  	 agree that you will not sell, transfer, or otherwise dispose of the Shares unless:

		
		  	 a registration statement under the Act is effective at the time of disposition with respect to the Shares you propose to sell, transfer, or otherwise
dispose of; or

		
		  	 the Company has received an opinion of counsel or other information and representations it considers satisfactory to the effect that, because of Rule
144 under the Act or otherwise, no registration under the Act is required.

		
	Additional Restrictions	  	You will not receive the Shares if issuing the Shares would violate any applicable federal or state securities laws or other laws or regulations. Any acceleration, vesting, or
extension under this Grant is subject, as applicable, to the 280G provisions in Exhibit C hereto and to compliance with any requirement that otherwise applies to you to provide a release of claims.
		
	No Effect on Employment or Other Relationship	  	Nothing in this Agreement restricts the Company’s rights or those of any of its affiliates to terminate your employment or other relationship at any time, with or without
cause. The termination of your relationship, whether by the Company or any of its affiliates or otherwise, and regardless of the reason for such termination, has the consequences provided for under the Plan and any applicable employment or severance
agreement or plan.
		
	No Effect on Running Business	  	You understand and agree that the existence of the RSU will not affect in any way the right or power of the Company or its stockholders to make or authorize any adjustments,
recapitalizations, reorganizations, or other changes in the Company’s capital structure or its business, or any merger or consolidation of the Company, or any issuance of bonds, debentures, preferred or other stock, with preference ahead of or
convertible into, or otherwise affecting the Company’s common stock or the rights thereof, or the dissolution or liquidation of the Company, or any sale or transfer of all or any part of its assets or business, or any other corporate act
or

  
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		  	proceeding, whether or not of a similar character to those described above.
		
	Section 409A	  	This Agreement is intended to comply with the requirements of Section 409A of the Internal Revenue Code and must be construed consistently with that section. Notwithstanding
anything in the Plan or this Agreement to the contrary, if the Vested portion is increased in connection with your “separation from service” within the meaning of Section 409A, as determined by the Company), other than due to death,
and if (x) you are then a “specified employee” within the meaning of Section 409A at the time of such separation from service (as determined by the Company, by which determination you agree you are bound) and (y) the payment under such
accelerated RSUs will result in the imposition of additional tax under Section 409A if paid to you within the six month period following your separation from service, then the payment under such accelerated RSUs will not be made until the earlier of
(i) the date six months and one day following the date of your separation from service or (ii) the 10th day after your date of death, and will be paid within 10 days thereafter. Neither the Company nor you shall have the right to accelerate or defer the delivery of any such payments or benefits except to
the extent specifically permitted or required by Section 409A. In any event, the Company makes no representations or warranty and shall have no liability to you or any other person, if any provisions of or payments under this Agreement are
determined to constitute deferred compensation subject to Code Section 409A but not to satisfy the conditions of that section.
		
	Unsecured Creditor	  	This Agreement creates a contractual obligation on the part of the Company to make payment under the RSUs credited to your account at the time provided for in this Agreement.
Neither you nor any other party claiming an interest in deferred compensation hereunder shall have any interest whatsoever in any specific assets of the Company. Your right to receive payments hereunder is that of an unsecured general creditor of
Company.
		
	Governing Law	  	The laws of the State of Delaware will govern all matters relating to this Agreement, without regard to the principles of conflict of laws.
		
	Notices	  	Any notice you give to the Company must follow the procedures then in effect. If no other procedures apply, you must send your notice in writing by hand or by mail to the office of
the Company’s Secretary. If mailed, you should address it to the Company’s Secretary at the Company’s then corporate headquarters, unless the Company directs participants to send notices to another corporate department or to a third
party administrator or specifies another method of transmitting notice. The Company and the Administrator will address any notices to you at your office or home address as reflected on the Company’s personnel or other business records. You and
the Company may change the address for notice by like notice to the other, and the Company can also change the address for notice by general announcements to participants.

  
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	Plan Governs	  	Wherever a conflict may arise between the terms of this Agreement and the terms of the Plan, the terms of the Plan will control.

  

									
		 		  		 	ARBITRON INC.
					
	Date:	 	  
	  		 	By:	 	  

  

  
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 ACKNOWLEDGMENT 

I acknowledge I received a copy of the Plan. I represent that I have read and am familiar with the Plan’s terms. I accept the Grant
subject to all of the terms and provisions of this Agreement and of the Plan under which the Grant is made, as the Plan may be amended in accordance with its terms. I agree to accept as binding, conclusive, and final all decisions or interpretations
of the Administrator concerning any questions arising under the Plan with respect to the Grant. 
  

									
	Date:	 	  
	 		 	  

					
		 		 		 	Name:	 	  

 NO ONE MAY SELL, TRANSFER,
OR DISTRIBUTE THE SECURITIES COVERED BY THE GRANT WITHOUT AN EFFECTIVE
REGISTRATION STATEMENT RELATING THERETO OR AN OPINION OF COUNSEL SATISFACTORY TO
THE COMPANY OR OTHER INFORMATION AND REPRESENTATIONS SATISFACTORY TO THE COMPANY
THAT SUCH REGISTRATION IS NOT REQUIRED. 

  
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 Grant No.
                     

Arbitron Inc. 
 2008 Equity Compensation Plan 
 Restricted Stock Unit 

Exhibit A 
 Recipient
Information: 
  

					
	Name:	 	  
	  	
			
	Signature: X	 	  
	  	

 Grant Information: 
  

									
	RSUs:	 	  
	 		 	Date of Grant:	 	  

  

			
	Vesting Schedule	  	The Grant is Vested as to one-fourth of the RSUs on each of the next four one year anniversaries of the Date of Grant (each a “Vesting Date”), assuming you
remain a service provider to the Company through those dates.
		
	Grant Expiration Rules	  	Except as otherwise provided in an employment, retention, or other individual agreement covering you, you will forfeit any unvested portions of the Grant immediately when you cease
to be employed by (or a member of the Board of) the Company for reasons other than death, disability, or your Retirement. If your employment ends for death, Disability, or your Retirement, you will become fully Vested at that date.
		
		  	“Cause” will have the meaning set forth in any employment or other agreement or policy applicable to you or, if no such agreement or policy exists, will mean
(i) dishonesty, fraud, misrepresentation, theft, embezzlement or injury or attempted injury, in each case related to the Company or any Subsidiary, (ii) any unlawful or criminal activity of a serious nature, (iii) any breach of duty,
habitual neglect of duty or unreasonable job performance, or (iv) any material breach of any employment, service, confidentiality or noncompete agreement entered into with the Company or any Subsidiary.
		
		  	“Disability” means your disability such as would entitle you to receive disability income benefits pursuant to the long-term disability plan of the Company or Subsidiary
then covering you or, if no such plan exists or is applicable to you, your permanent and total disability within the meaning of Section 22(e)(3) of the Code; provided, however, that the disability must also comply with the requirements of Treas.
Reg. § 1.409A-3(i)(4).

  
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		  	“Retirement” means the termination (other than for Cause or by reason of death or Disability) of your employment or other service on or after the date on which you have
attained the age of 55 and have completed 10 years of continuous service to the Company or any Subsidiary (such period of service to be determined in accordance with the retirement/pension plan or practice of the Company or Subsidiary then covering
you, provided that if you are not covered by any such plan or practice, you will be deemed to be covered by the Company’s plan or practice for purposes of this determination).
		
		  	If a Change in Control Event occurs before the final Distribution Date and the Change in Control Event also would be an event described in Treas. Reg. Section 1.409A-3(i)(5) (a
“409A Change in Control Event”), any unvested RSUs you then hold will Vest earlier than their scheduled Vesting Dates only as provided in this paragraph. A Change in Control Event that does not comport with that regulation will not cause
an acceleration in Vesting Dates unless otherwise permitted by Section 409A. Subject to the foregoing rules, if a Change in Control Event occurs and the RSU is not continued, assumed or replaced, it shall immediately become fully Vested and the
final Vesting Date will be the closing of the Change in Control Event. Also subject to the foregoing rules, if the RSU is continued, assumed or replaced, Vesting fully accelerates and the final Vesting Date will be your last day of employment if,
within 24 months following the closing of the Change in Control Event, the Company terminates your employment without Cause or, if your employment or other individual agreement provides for resignation for “Good Reason,” you resign for
Good Reason during the same period.
		
	Distribution Dates	  	The Distribution Date for Shares will be the date the Company selects that is as soon as administratively practicable following the applicable Vesting Date (and is, in any event, no
later than March 15 of the following calendar year).

  
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