Document:

Form of Master Ownership and License Agreement Regarding Patents

 Exhibit 10.9 

 
  
 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING 
 PATENTS, TRADE SECRETS
AND RELATED INTELLECTUAL PROPERTY 
 between 
 INTERCONTINENTAL GREAT BRANDS LLC, 
 KRAFT FOODS GROUP BRANDS LLC,

 KRAFT FOODS UK LTD. 
 and 
 KRAFT FOODS R&D INC. 

Dated as of                    ,
2012 
  
  

 TABLE OF CONTENTS 

 

					
	 	  	Page	 
	 ARTICLE I DEFINITIONS
	  	 	2	  
		
	 Section 1.1 Table of Definitions
	  	 	2	  
	 Section 1.2 Certain Defined Terms
	  	 	4	  
		
	 ARTICLE II ASSIGNMENT AND OWNERSHIP OF INTELLECTUAL PROPERTY
	  	 	10	  
		
	 Section 2.1 Assignment and Ownership of Patents
	  	 	10	  
	 Section 2.2 Assignment and Ownership of Trade Secrets and Know-How
	  	 	11	  
	 Section 2.3 Ownership of Meridian Information
	  	 	12	  
	 Section 2.4 Ownership of R&D Suite
	  	 	13	  
	 Section 2.5 Ownership of Tassimo Intellectual Property
	  	 	13	  
	 Section 2.6 Additional Obligations Under the Other Party’s Patents
	  	 	13	  
	 Section 2.7 Prior Grants
	  	 	14	  
	 Section 2.8 Further Assurances
	  	 	14	  
	 Section 2.9 Mistaken Allocations
	  	 	14	  
	 Section 2.10 Disclaimer of Representations and Warranties
	  	 	14	  
		
	 ARTICLE III LICENSED PATENT RIGHTS AND RESTRICTIONS, GENERALLY
	  	 	15	  
		
	 Section 3.1 Rights in the Non-Licensed Patents
	  	 	15	  
	 Section 3.2 Rights to Group Brands Licensed Patents
	  	 	15	  
	 Section 3.3 Rights to Intercontinental Licensed Patents
	  	 	15	  
	 Section 3.4 Rights to Sublicense Licensed Patent Rights
	  	 	16	  
	 Section 3.5 Restrictions on Licensed Patent Rights – Excluding LCRB and MGC
	  	 	17	  
	 Section 3.6 Restrictions on Use of Restricted Technologies
	  	 	18	  
	 Section 3.7 Restrictions on Use of Licensed Patents in Event of a Sale or Transfer
	  	 	18	  
	 Section 3.8 Required License for a Party’s Business
	  	 	19	  
	 Section 3.9 Duration
	  	 	19	  
		
	 ARTICLE IV LICENSED TRADE SECRETS AND KNOW-HOW RIGHTS AND RESTRICTIONS, GENERALLY
	  	 	19	  
		
	 Section 4.1 Rights in the Non-Licensed Trade Secrets and Know-How
	  	 	20	  
	 Section 4.2 Rights to Group Brands Licensed Trade Secrets and Know-How
	  	 	20	  
	 Section 4.3 Rights to Intercontinental Licensed Trade Secrets and Know-How
	  	 	20	  

  
 i 

					
	 Section 4.4 Rights to Sublicense Licensed Trade Secrets and Know-How
	  	 	20	  
	 Section 4.5 Restrictions on Licensed Trade Secrets and Know-How – Excluding LCRB and MGC
	  	 	21	  
	 Section 4.6 Restrictions on Use of Restricted Technologies
	  	 	22	  
	 Section 4.7 Restrictions on Use of Licensed Trade Secrets and Know-How in Event of a Sale or Transfer
	  	 	22	  
	 Section 4.8 Required License for a Party’s Business
	  	 	24	  
	 Section 4.9 Duration
	  	 	24	  
		
	 ARTICLE V LICENSED LCRB AND MGC RELATED INTELLECTUAL PROPERTY, RIGHTS AND RESTRICTIONS
	  	 	24	  
		
	 Section 5.1 LCRB Licensed Intellectual Property Rights
	  	 	24	  
	 Section 5.2 MGC Licensed Intellectual Property Rights
	  	 	28	  
		
	 ARTICLE VI THIRD PARTY AGREEMENTS
	  	 	31	  
		
	 Section 6.1 Licensed Intellectual Property Subject to Third Party Rights or Agreements
	  	 	31	  
	 Section 6.2 Indemnification by Licensee for Third Party Agreements
	  	 	32	  
		
	 ARTICLE VII DEVELOPMENT, PROSECUTION AND MAINTENANCE OF LICENSED INTELLECTUAL PROPERTY
	  	 	32	  
		
	 Section 7.1 Derivatives of Licensed Patents
	  	 	32	  
	 Section 7.2 Pipeline Invention Disclosures and Patents
	  	 	34	  
	 Section 7.3 Party’s Abandonment of Licensed Patents
	  	 	35	  
	 Section 7.4 Foreign Prosecution of Licensed Patents
	  	 	36	  
	 Section 7.5 Further Assurances
	  	 	37	  
	 Section 7.6 Allocation of Patent Prosecution Costs
	  	 	37	  
		
	 ARTICLE VIII ENFORCEMENT AND LITIGATION OF LICENSED INTELLECTUAL PROPERTY
	  	 	39	  
		
	 Section 8.1 Management of Intellectual Property Claims/Litigation; Allocation of Intellectual Property Litigation
Costs
	  	 	39	  
		
	 ARTICLE IX TERM; TERMINATION
	  	 	40	  
		
	 Section 9.1 Term
	  	 	41	  
	 Section 9.2 Termination
	  	 	41	  
	 Section 9.3 Effect of Termination
	  	 	41	  
	 Section 9.4 Material Breach
	  	 	41	  
		
	 ARTICLE X CONFIDENTIALITY
	  	 	41	  
		
	 Section 10.1 Confidentiality; Protection of Trade Secrets
	  	 	41	  

  
 ii 

					
	 ARTICLE XI DISPUTE RESOLUTION AND CORPORATE GOVERNANCE
	  	 	41	  
		
	 Section 11.1 Licensed Intellectual Property Governance
	  	 	41	  
	 Section 11.2 Intellectual Property Dispute Resolution Procedures
	  	 	41	  
	 Section 11.3 Bi-Annual Intellectual Property Review Meetings
	  	 	42	  
	 Section 11.4 Non-Intellectual Property Dispute Resolution
	  	 	43	  
		
	 ARTICLE XII LIMITATION OF LIABILITY
	  	 	43	  
		
	 Section 12.1 Limitation of Liability
	  	 	43	  
	 Section 12.2 Indemnification
	  	 	43	  
		
	 ARTICLE XIII MISCELLANEOUS
	  	 	44	  
		
	 Section 13.1 Coordination with Certain Ancillary Agreements; Conflicts
	  	 	44	  
	 Section 13.2 Canadian Exclusion
	  	 	44	  
	 Section 13.3 Affiliates and Subsidiaries
	  	 	44	  
	 Section 13.4 Expenses
	  	 	44	  
	 Section 13.5 Amendment and Modification
	  	 	44	  
	 Section 13.6 Waiver
	  	 	45	  
	 Section 13.7 Notices
	  	 	45	  
	 Section 13.8 Interpretation
	  	 	46	  
	 Section 13.9 Counting Days
	  	 	46	  
	 Section 13.10 Entire Agreement
	  	 	46	  
	 Section 13.11 No Third Party Beneficiaries
	  	 	47	  
	 Section 13.12 Governing Law
	  	 	47	  
	 Section 13.13 Assignment
	  	 	47	  
	 Section 13.14 Severability
	  	 	47	  
	 Section 13.15 Counterparts
	  	 	47	  
	 Section 13.16 Facsimile Signature
	  	 	48	  

  
 iii

 Schedules 

 

			
	 1.2(a)
	  	Regions/Countries/Markets
		
	 1.2(b)
	  	Key Overlap Business
		
	 1.2(c)
	  	Defined Territory
		
	 1.2(d)
	  	LCRB
		
	 1.2(e)
	  	MGC
		
	 1.2(f)
	  	Non-Key Overlap Business
		
	 1.2(g)
	  	Amounts
		
	 2.1(b)
	  	Group Brands Licensed Patents
		
	 2.1(c)
	  	Intercontinental Licensed Patents
		
	 2.2(b)
	  	Group Brands Licensed Trade Secrets and Know-How
		
	 2.2(c)
	  	Intercontinental Licensed Trade Secrets and Know-How
		
	 2.5(a)
	  	Tassimo Patents
		
	 2.5(b)
	  	Tassimo Trade Secrets and Know-How
		
	 3.1(a)
	  	Group Brands Non-Licensed Patents
		
	 3.1(b)
	  	Intercontinental Non-Licensed Patents
		
	 3.3(b)
	  	Cadbury Licensed Patents
		
	 3.5(a)(i)
	  	Packaging and Research Patents
		
	 3.6(a)
	  	Restricted Technologies
		
	 4.1(a)
	  	Group Brands Non-Licensed Trade Secrets and Know-How
		
	 4.1(b)
	  	Intercontinental Non-Licensed Trade Secrets and Know-How
		
	 5.1(a)(i)
	  	LCRB Licensed Patents
		
	 5.1(a)(ii)
	  	LCRB Licensed Trade Secrets and Know-How
		
	 5.2(a)(i)
	  	MGC Licensed Patents
		
	 5.2(a)(ii)
	  	MGC Licensed Trade Secrets and Know-How
		
	 6.1
	  	Third Party Agreements
	  
 Exhibits

 

	 A
	  	Tassimo IP Agreement
	 B
	  	Form of Patent Assignment
	 C
	  	Project Statement for LCRB
	 D
	  	Project Statement for MGC

  
 iv 

 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING 

PATENTS, TRADE SECRETS AND RELATED INTELLECTUAL PROPERTY 
 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING PATENTS, TRADE SECRETS AND RELATED INTELLECTUAL PROPERTY, dated as of
                    , 2012 (this “Agreement”), between Intercontinental Great Brands LLC, a Delaware limited liability company
(“Intercontinental”), Kraft Foods Group Brands LLC, a Delaware limited liability company (“Group Brands”), Kraft Foods UK Ltd., a
                    , and Kraft Foods R&D Inc., a
                    . 

RECITALS 

A. Kraft Foods Inc., a Virginia corporation (“Kraft Foods Inc.” or “SnackCo”) and Kraft Foods Group,
Inc., a Virginia corporation (“Kraft Foods Group, Inc.” or “GroceryCo”) have entered into the Separation and Distribution Agreement (the “Separation Agreement”), dated as of , 2012, under which
Kraft Foods Inc. will distribute to the Record Holders (as defined in the Separation Agreement), on a pro rata basis, all the outstanding shares of GroceryCo Common Stock (as defined in the Separation Agreement) owned by Kraft Foods Inc. on the
Distribution Date (as defined in the Separation Agreement) (the “Distribution”). 
 B. Prior to the
Distribution, Kraft Foods Inc., acting through itself and its direct and indirect Subsidiaries (as defined in the Separation Agreement), has conducted the GroceryCo Business (as defined in the Separation Agreement) and the SnackCo Business (as
defined in the Separation Agreement). Pursuant to the Distribution, Kraft Foods Inc. is being separated into two publicly traded companies: (i) GroceryCo, which will own and conduct, directly and indirectly, the GroceryCo Business; and
(ii) SnackCo, which will own and conduct, directly and indirectly, the SnackCo Business; and each party (via its respective intellectual property holding company), GroceryCo and SnackCo, shall own all right, title and interest in and to certain
intellectual property. 
 C. In furtherance of the separation of Kraft Foods Inc. into two publicly traded companies pursuant to
the Separation Agreement, Section 2.1(b) of the Separation Agreement requires GroceryCo and SnackCo to, and to cause their respective Subsidiaries to, (i) transfer to one or more members of the GroceryCo Group (as defined in the Separation
Agreement) all of the right, title and interest of the SnackCo Group (as defined in the Separation Agreement) in and to all GroceryCo Assets (as defined in the Separation Agreement) and (ii) transfer to one or more members of the SnackCo Group
all of the right, title and interest of the GroceryCo Group in and to all SnackCo Assets (as defined in the Separation Agreement). 
 D. Whereas, as part of the foregoing, GroceryCo and SnackCo, through their respective companies, Group Brands and Intercontinental, desire to assign ownership of certain intellectual property from
Intercontinental and its and their Affiliates and Subsidiaries (including Kraft Foods UK Ltd. and Kraft Foods R&D Inc.) to Group Brands, and wherein Intercontinental and Group Brands desire to license to the other party certain of its
intellectual property. 

  
 1 

 E. Whereas, Kraft Canada Inc. and Mondelez Canada Inc. are entering into the
“Canadian Asset Transfer Agreement,” which addresses, inter alia, the parties’ respective rights with respect to the Canadian Intellectual Property. 
 F. Pursuant to the Trademarks and Related Intellectual Property (“Trademark Agreement”), Group Brands and Intercontinental have entered into an agreement which addresses, inter alia,
trademarks and brand related copyrights used in the conduct of the GroceryCo Business and the SnackCo Business. 
 G. Pursuant
to the Tassimo Agreement (“Tassimo IP Agreement”) attached as Exhibit A, Group Brands and Intercontinental have entered into an agreement governing the parties’ rights and obligations regarding the Tassimo Intellectual
Property. 
 H. The parties desire to enter into this Agreement on the following terms and conditions to set forth their
agreements regarding the ownership, licensing and rights to use Patents, Trade Secrets and related Intellectual Property (each as defined below) used in the conduct of the GroceryCo Business and the SnackCo Business. 

I. It is intended that the transactions contemplated by this Agreement will qualify as a tax-free transaction for U.S. federal income tax
purposes pursuant to Sections 355 and 368 of the Code. 
 AGREEMENT 

In consideration of the foregoing and the mutual covenants and agreements herein contained, and intending to be legally bound hereby, and
other good and valuable consideration, the receipt and adequacy of which is hereby acknowledged, the parties agree as follows: 

ARTICLE I 

DEFINITIONS 
 Section 1.1 Table of Definitions. A capitalized term used in this Agreement and not otherwise defined in this Agreement will have the meanings ascribed to such term in the Separation
Agreement. In the event that a capitalized term is defined both in this Agreement and in a different agreement (e.g., the Separation Agreement or Trademark Agreement), the definition in this Agreement shall prevail. The following terms have the
meanings set forth on the pages referenced below: 

  
 2 

 

					
	 Definition
	  	Page	 
	 ACV
	  	 	4	  
	 Agreement
	  	 	1	  
	 Aladdin IP
	  	 	4	  
	 Anaqua
	  	 	4	  
	 Annual Optional Rights Fee
	  	 	4	  
	 Black Box
	  	 	4	  
	 Bud IP
	  	 	4	  
	 Business
	  	 	5	  
	 Cadbury Licensed Patents
	  	 	5	  
	 Canadian Asset Transfer Agreement
	  	 	2	  
	 Canadian Intellectual Property
	  	 	5	  
	 Co-Manufacturer
	  	 	5	  
	 Defined Territory
	  	 	5	  
	 Derivative
	  	 	32	  
	 Derivative Patent Application
	  	 	32	  
	 Direct Entry
	  	 	5	  
	 Dispute
	  	 	42	  
	 Distribution
	  	 	1	  
	 Finished Product
	  	 	5	  
	 GCC Countries
	  	 	5	  
	 GroceryCo
	  	 	1	  
	 GroceryCo Business
	  	 	1	  
	 Group Brands
	  	 	1	  
	 Group Brands Licensed Patents
	  	 	5	  
	 Group Brands Licensed Trade Secrets and
Know-How
	  	 	5	  
	 Group Brands Non-Licensed Patents
	  	 	5	  
	 Group Brands Non-Licensed Trade Secrets and
Know-How
	  	 	5	  
	 Group Brands Patents
	  	 	6	  
	 Group Brands Trade Secrets and Know-How
	  	 	6	  
	 Indemnified Parties
	  	 	32	  
	 Indemnitor
	  	 	44	  
	 Intellectual Property
	  	 	6	  
	 Intercontinental
	  	 	1	  
	 Intercontinental Licensed Patents
	  	 	6	  
	 Intercontinental Licensed Trade Secrets and
Know-How
	  	 	6	  
	 Intercontinental Non-Licensed Patents
	  	 	6	  
	 Intercontinental Non-Licensed Trade Secrets and Know-How
	  	 	6	  
	 Intercontinental Patents
	  	 	6	  
	 Intercontinental Trade Secrets and Know-How
	  	 	6	  

					
	 Definition
	  	Page	 
	 Invention Disclosure
	  	 	6	  
	 Key Overlap Business
	  	 	7	  
	 Know-How
	  	 	7	  
	 Kraft Foods Group, Inc.
	  	 	1	  
	 Kraft Foods Inc.
	  	 	1	  
	 Latin American Countries
	  	 	7	  
	 LCRB
	  	 	7	  
	 LCRB Defined Territory
	  	 	7	  
	 LCRB Licensed Intellectual Property
	  	 	7	  
	 LCRB Licensed Patents
	  	 	7	  
	 LCRB Licensed Trade Secrets and Know-How
	  	 	7	  
	 LCRB Optional Market
	  	 	7	  
	 Licensed Intellectual Property
	  	 	7	  
	 Licensed Patents
	  	 	7	  
	 Licensed Trade Secrets and Know-How
	  	 	7	  
	 Meridian
	  	 	8	  
	 MGC
	  	 	8	  
	 MGC Defined Territory
	  	 	8	  
	 MGC Licensed Intellectual Property
	  	 	8	  
	 MGC Licensed Patents
	  	 	8	  
	 MGC Licensed Trade Secrets and Know-How
	  	 	8	  
	 MGC Optional Market
	  	 	8	  
	 Non-Key Overlap Business
	  	 	8	  
	 Non-Licensed Patents
	  	 	8	  
	 Non-Licensed Trade Secrets and Know-How
	  	 	8	  
	 Packaging and Research Patents
	  	 	8	  
	 Patent Assignment
	  	 	9	  
	 Patents
	  	 	8	  
	 R&D Suite
	  	 	9	  
	 RDQ
	  	 	42	  
	 Regions
	  	 	9	  
	 Restricted Technologies
	  	 	9	  
	 Separation Agreement
	  	 	1	  
	 SnackCo
	  	 	1	  
	 SnackCo Business
	  	 	1	  
	 Substantial Amount
	  	 	9	  
	 Substantial Presence
	  	 	9	  
	 Supplier
	  	 	9	  
	 Tassimo Intellectual Property
	  	 	9	  
	 Tassimo IP Agreement
	  	 	2	  
	 Tassimo Patents
	  	 	9	  
	 Tassimo Trade Secrets and Know-How
	  	 	9	  
	 Third Party Agreements
	  	 	9	  
	 Total Optional Rights Fee
	  	 	10	  
	 Trade Secrets
	  	 	10	  
	 Trade Secrets and Know-How
	  	 	10	  
	 Trademark Agreement
	  	 	2	  
	 Undefined Territory
	  	 	10	  
		  			
		  			
		  			

 
 

  
 3 

 Section 1.2 Certain Defined Terms. For purposes of this Agreement: 

“ACV” means All Commodity Volume, which is a measure of the total annual dollar sales of all items sold within all
retail stores selling food and beverage products within a geographic area. Product distribution is described as “% ACV,” which is a measure of the distribution of a particular product within a geographic area that is calculated by dividing
(a) the total annual dollar sales of all items sold within the stores in which the particular product being measured is sold within that geography, by (b) the total ACV for that geography. 

“Aladdin IP” means those certain Patents listed under the heading “Aladdin” in Schedule 2.1(b)
(Group Brands Licensed Patents) and those certain associated Trade Secrets and Know-How listed under the heading “Aladdin” in Schedule 2.2(b) (Group Brands Licensed Trade Secrets and Know-How). For the purposes of this
Agreement, Aladdin IP shall be governed by the limitations and restrictions as those of Powdered Beverages as noted in Schedule 1.2(b) and Schedule 1.2(c). 
 “Anaqua” means the Anaqua database or any replacement or other similar or future iteration thereof, which may include information regarding: the filing, prosecution and maintenance of
intellectual property; copies or drafts of Invention Disclosure forms; intellectual property filing plans or strategies; information regarding or related to patentability, freedom to operate, searches, opinions and strategies; documents prepared in
connection with, related to or submitted to an applicable intellectual property office; Trade Secrets and Know-How and/or other confidential or proprietary information associated with the Patents or the GroceryCo Business and SnackCo Business; and
may include information related to the former CPI database. 
 “Annual Optional Rights Fee” means the amount
listed under the heading “Annual Optional Rights Fee” in Schedule 1.2(g). 
 “Black
Box” means a mechanism to protect proprietary technology from full technical disclosure to a third party (e.g. Co-Manufacturer or Supplier) such that the third party can use the technology without any understanding of the actual technology
or the proprietary details regarding the technology. That is, the technology (the input) is sufficiently protected while providing a means for the third party to use (the output). 

“Bud IP” means those certain Patents listed under the heading “Bud” in Schedule 2.1(b) (Group
Brands Licensed Patents) and those certain associated Trade Secrets and Know-How listed under the heading “Bud” in Schedule 2.2(b) (Group Brands Licensed Trade Secrets and Know-How). For the purposes of this Agreement, Bud IP
shall be governed by the limitations and restrictions as those of Coffee as noted in Schedule 1.2(b) and Schedule 1.2(c). 

  
 4 

 “Business” means the GroceryCo Business or the SnackCo Business, as the
context requires. 
 “Cadbury Licensed Patents” means certain Patents that are owned by Intercontinental which
relate to the Cadbury business and which are identified in Schedule 3.3(b). 
 “Canadian Intellectual
Property” means those certain Patents and certain associated Trade Secrets and Know-How listed in Schedule 13.2 that are owned by Kraft Canada Inc., Mondelez Canada Inc. or an Affiliate that is domiciled in Canada. 

“Co-Manufacturer” means a third party that converts raw materials and/or semi-finished ingredients into a Finished
Product or components at a non-GroceryCo/SnackCo facility. 
 “Defined Territory” means those jurisdictions
specific to each party with respect to a particular Key Overlap Business as identified on Schedule 1.2(c). 

“Direct Entry” by a party means the entry into a country or region for the sale of a product by such party where such
product has been produced at a manufacturing facility which is majority owned and controlled by the party (or one of its Affiliates or Subsidiaries), regardless of where such manufacturing facility is located. 

“Finished Product” means a product which undergoes no further processing and is wrapped in packaging suitable for the
consumer as a stand-alone stock keeping unit or (“SKU”). 
 “GCC Countries” means the countries
listed under the heading “GCC Countries” in Schedule 1.2(a). 
 “Group Brands Licensed
Patents” means those Patents that are owned by Group Brands that are listed in Schedule 2.1(b) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations,
continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any foreign counterparts of any of the foregoing. 
 “Group Brands Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Group Brands and to which Intercontinental has the right to obtain a license
under this Agreement, including those Trade Secrets and Know-How listed in Schedule 2.2(b). 
 “Group Brands
Non-Licensed Patents” means those Patents that are owned by Group Brands that are listed in Schedule 3.1(a) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all
continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any foreign counterparts of any of the foregoing. 
 “Group Brands Non-Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Group Brands and to which Intercontinental does not have a right to obtain
a license under this Agreement, including those Trade Secrets and Know-How listed in Schedule 4.1(a). 

  
 5 

 “Group Brands Patents” means those Patents that are owned by Group Brands
and includes the Group Brands Non-Licensed Patents and the Group Brands Licensed Patents. 
 “Group Brands Trade Secrets
and Know-How” means those Trade Secrets and Know-How that are owned by Group Brands and includes the Group Brands Non-Licensed Trade Secrets and Know-How and the Group Brands Licensed Trade Secrets and Know-How. 

“Intercontinental Licensed Patents” means those Patents that are owned by Intercontinental that are listed in
Schedule 2.1(c) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the
above, and any foreign counterparts of any of the foregoing, but excludes the Tassimo Patents. 
 “Intercontinental
Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Intercontinental and to which Group Brands has the right to obtain a license under this Agreement, including those Trade Secrets and Know-How
listed in Schedule 2.2(c), but excludes the Tassimo Trade Secrets and Know-How. 
 “Intercontinental Non-Licensed
Patents” means those Patents that are owned by Intercontinental that are listed in Schedule 3.1(b) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations,
continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any foreign counterparts of any of the foregoing. 
 “Intercontinental Non-Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Intercontinental and to which Group Brands does not have the right to
obtain a license under this Agreement, including those Trade Secrets and Know-How listed in Schedule 4.1(b). 

“Intercontinental Patents” means those Patents that are owned by Intercontinental and includes the Intercontinental
Non-Licensed Patents and the Intercontinental Licensed Patents. 
 “Intercontinental Trade Secrets and
Know-How” means those Trade Secrets and Know-How that are owned by Intercontinental and includes the Intercontinental Non-Licensed Trade Secrets and Know-How and the Intercontinental Licensed Trade Secrets and Know-How. 

“Intellectual Property” means, collectively, the Patents, Trade Secrets and Know-How that are subject to this Agreement.
For the avoidance of doubt, for the purposes of this Agreement, trademarks and copyrights are not subject to this Agreement, but rather shall be governed by the Trademark Agreement or other Ancillary Agreements. 

“Invention Disclosure” means a disclosure of an invention which: 

(a) memorializes an idea, discovery, development, invention, innovation, improvement and/or idea, whether or not patentable; 

(b) may be written for the purpose of allowing legal and/or business people to determine whether to file a Patent application with respect
to such invention; and 
 (c) may be recorded with a control number in the owning party’s records. 

  
 6 

 “Key Overlap Business” refers to one or more of certain businesses in which
both GroceryCo and SnackCo may operate as identified in Schedule 1.2(b). 
 “Know-How” means the
proprietary information, knowledge and skill required to: conduct, operate or utilize the technology associated with the GroceryCo Business or SnackCo Business; utilize or practice the Group Brands Patents or Intercontinental Patents; and/or utilize
or practice the Trade Secrets associated with the GroceryCo Business and SnackCo Business, including any know-how that is embodied in databases (including the Meridian, R&D Suite and Anaqua databases). 

“Latin American Countries” means the countries listed under the heading “Latin American Countries” in
Schedule 1.2(a). 
 “LCRB” refers to certain Liquid Concentrate Refreshment Beverage products with
characteristics as further described in Schedule 1.2(d). 
 “LCRB Defined Territory” means those
specific jurisdictions listed under the heading “LCRB Defined Territory” in Schedule 1.2(c). 

“LCRB Licensed Intellectual Property” means, collectively, the LCRB Licensed Patents and the LCRB Licensed Trade Secrets
and Know-How. 
 “LCRB Licensed Patents” means those Patents that are owned by Group Brands that are listed in
Schedule 5.1(a)(i) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the
above, and any foreign counterparts of any of the foregoing. 
 “LCRB Licensed Trade Secrets and Know-How”
means those Trade Secrets and Know-How that are owned by Group Brands in relation to LCRB, including those Trade Secrets and Know-How listed in Schedule 5.1(a)(ii). 
 “LCRB Optional Market” means the market listed under the heading “LCRB Optional Market” in Schedule 1.2(a). 

“Licensed Intellectual Property” means, collectively, the Licensed Patents and Licensed Trade Secrets and Know-How.

 “Licensed Patent(s)” means, collectively, the Group Brands Licensed Patents and the Intercontinental
Licensed Patents. 
 “Licensed Trade Secrets and Know-How” means, collectively, the Group Brands Licensed Trade
Secrets and Know-How and/or the Intercontinental Licensed Trade Secrets and Know-How. 

  
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 “Meridian” means the Meridian formula and specification database or any
replacement or other similar or future iteration thereof, which generally contains formulations; recipes; specifications; raw materials, product, packaging, nutritional, regulatory and processing technical data; manufacturing methods; vendor
information and certain Trade Secrets, Know-How and/or other confidential and other proprietary information associated with the products made and/or sold or the services performed or rendered as part of the GroceryCo Business and SnackCo Business.

 “MGC” means microgrind coffee and refers to certain products with characteristics as further described in
Schedule 1.2(e). 
 “MGC Defined Territory” means those specific jurisdictions listed under the heading
“MGC Defined Territory” in Schedule 1.2(c). 
 “MGC Licensed Intellectual Property”
means, collectively, the MGC Licensed Patents and the MGC Licensed Trade Secrets and Know-How. 
 “MGC Licensed
Patents” means those Patents that are owned by Intercontinental that are listed in Schedule 5.2(a)(i) and any Patents resulting from the Invention Disclosures or Patent applications listed therein, including any and all
continuations, continuations-in-part, divisionals, reissues, reexaminations and renewals of any of the above, and any foreign counterparts of any of the foregoing. 
 “MGC Licensed Trade Secrets and Know-How” means those Trade Secrets and Know-How that are owned by Intercontinental in relation to MGC, including those Trade Secrets and Know-How listed
in Schedule 5.2(a)(ii). 
 “MGC Optional Market” means the market listed under the heading “MGC
Optional Market” in Schedule 1.2(a). 
 “Non-Licensed Patents” means, collectively, the Group
Brands Non-Licensed Patents and the Intercontinental Non-Licensed Patents. 
 “Non-Licensed Trade Secrets and
Know-How” means, collectively, the Group Brands Non-Licensed Trade Secrets and Know-How and the Intercontinental Non-Licensed Trade Secrets and Know-How. 
 “Non-Key Overlap Business” refers to certain businesses in which both GroceryCo and SnackCo may operate, including the businesses listed in Schedule 1.2(f), but excluding any Key
Overlap Business. 
 “Packaging and Research Patents” means certain Licensed Patents on Schedule
3.5(a)(i) that cover general packaging and research related innovations. 
 “Patents” means patents, design
patents, patent applications, utility models, design registrations, registered industrial designs, industrial design applications, certificates of invention and other governmental grants for the protection of inventions or industrial designs
anywhere in the world and all reissues, renewals, re-examinations and extensions of any of the foregoing, 

  
 8 

 
including: any Invention Disclosures, any patent applications filed on any Invention Disclosures; any continuations, continuations-in-part, divisionals and substitutions of any patent
applications; any renewals, reissues, reexaminations and extensions of the foregoing patents; any patent application or patent to the extent that it claims priority from any of the foregoing patent applications or patents; any foreign counterpart of
any of the foregoing patent applications or patents. 
 “Patent Assignment” means the applicable agreement
entered into between an assignor and assignee which transfers, conveys and assigns ownership in and to the identified Patent(s), in substantially the form attached hereto as Exhibit B or as required by the U.S. Patent and Trademark Office, or
such other foreign intellectual property office as applicable. 
 “Regions” means the Regions listed under the
heading “Regions” in Schedule 1.2(a). 
 “Restricted Technologies” means certain
Licensed Intellectual Property on Schedule 3.6(a) that are owned by the identified party and which are subject to additional restrictions as specified herein. 
 “R&D Suite” means the database which is commonly referred to as “R&D Suite,” or any replacement or other similar or future iteration thereof, and is primarily used by
Research, Development and Quality and generally contains the research, development, technical and business information and other confidential and proprietary information, including Trade Secrets and Know-How associated with the GroceryCo Business
and SnackCo Business. 
 “Substantial Amount” means the amount listed under the heading “Substantial
Amount” in Schedule 1.2(g). 
 “Substantial Presence” means the amount listed under the heading
“Substantial Presence” in Schedule 1.2(g) with respect to a particular Key Overlap Business or Non-Key Overlap Business within a specific Defined Territory. 

“Supplier” means a third party that provides goods or services to GroceryCo and/or SnackCo, including raw materials,
ingredients, packaging components or other input components needed to formulate and manufacture a Finished Product. 

“Tassimo Intellectual Property” means, collectively, the Tassimo Patents and the Tassimo Trade Secrets and Know-How.

 “Tassimo Patents” means those Patents that are owned by Intercontinental which relate to the Tassimo
business and which are identified in Schedule 2.5(a). 
 “Tassimo Trade Secrets and Know-How” means
those Trade Secrets and Know-How that are owned by Intercontinental which relate to the Tassimo business and which are identified in Schedule 2.5(b). 
 “Third Party Agreements” means those agreements with third parties that were entered into prior to the Separation that may impact the scope of ownership, license and/or use rights to the
Licensed Intellectual Property as set forth in Schedule 6.1. 

  
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 “Total Optional Rights Fee” means the amount listed under the heading
“Total Optional Rights Fee” in Schedule 1.2(g). 
 “Trade Secrets” means any
information, including but not limited to, technical or non-technical data, a formula, recipe, pattern, compilation, program, device, method, technique, drawing, process or financial data, including any trade secrets that may be contained in
databases (including the Meridian, R&D Suite and Anaqua databases) that: (1) is sufficiently secret to derive economic value, actual or potential, from not being generally known to other persons who can obtain economic value from its
disclosure or use; and (2) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy or confidentiality. 
 “Trade Secrets and Know-How” means collectively the Trade Secrets and Know-How. 
 “Undefined Territory” means those jurisdictions that are not the Defined Territory of either party. 
 ARTICLE II 
 ASSIGNMENT AND OWNERSHIP OF INTELLECTUAL PROPERTY

 Section 2.1 Assignment and Ownership of Patents. 

(a) Assignment of Patents to Group Brands. Intercontinental hereby (and hereby causes its and their Affiliates and Subsidiaries,
including Kraft Foods UK Ltd. and Kraft Foods R&D Inc. to) irrevocably assigns, transfers, conveys and delivers to Group Brands all of Intercontinental’s (and its and their Affiliates and Subsidiaries) right, title and interest in and to
the Group Brands Patents, including the right to any and all causes of action and rights of recovery for past infringement of the Group Brands Patents and the right to claim priority from the Group Brands Patents. Except as set forth in this
Agreement, Intercontinental (and the applicable Affiliate or Subsidiary) shall be relieved of all future obligations relating to the Group Brands Patents as of the Separation. Intercontinental will (and shall cause any applicable Affiliate or
Subsidiary to), without demanding any further consideration therefore, at the request and expense of Group Brands (except for the value of the time of Intercontinental’s employees), do all lawful and just acts, that may be or become necessary
for prosecuting, obtaining continuations, continuations-in-part and divisionals of, or reissuing or re-examining, said Group Brands Patents and for evidencing, recording and perfecting Group Brands’ rights to said Group Brands Patents,
including but not limited to execution and acknowledgement of assignments in a form (such as the Patent Assignment) that is reasonably required for each Patent jurisdiction. Patents assigned by Kraft Foods UK Ltd. or Kraft Foods R&D Inc. to
Group Brands under this Section shall be set forth in the Group Brands Licensed Patents Schedule or Group Brands Non-Licensed Patents Schedule, as applicable. 
 (b) Ownership of Group Brands Patents. The parties agree that Group Brands is the sole and exclusive owner as between the parties of all right, title and interest in and to the Group Brands
Patents. Intercontinental has no right or interest to the Group Brands Patents other than as provided by the license set forth in ARTICLE III to the Group Brands Licensed Patents identified in Schedule 2.1(b) and the license set forth in
ARTICLE V to the LCRB Licensed Patents identified in Schedule 5.1(a)(i). Except as set forth in this Agreement, Intercontinental 

  
 10 

 
shall be relieved of all future obligations relating to the Group Brands Patents as of the Separation. It is anticipated by the parties that Group Brands (or its Affiliates or Subsidiaries) may
continue to develop inventions and obtain Patents after the Separation that shall be owned by Group Brands and shall not be subject to any license to Intercontinental unless specifically provided for herein. 

(c) Ownership of Intercontinental Patents. The parties agree that Intercontinental hereby retains and is the sole and exclusive
owner as between the parties of all right, title and interest in and to the Intercontinental Patents. Group Brands has no right or interest to the Intercontinental Patents other than as provided by the license set forth in ARTICLE III to the
Intercontinental Licensed Patents identified in Schedule 2.1(c), the license set forth in ARTICLE V to the MGC Licensed Patents identified in Schedule 5.2(a)(i) and to the license set forth in the Tassimo IP Agreement. Except as set
forth in this Agreement, Group Brands shall be relieved of all future obligations relating to the Intercontinental Patents as of the Separation. It is anticipated by the parties that Intercontinental (or its Affiliates or Subsidiaries) may continue
to develop inventions and obtain Patents after the Separation that shall be owned by Intercontinental and shall not be subject to license to Group Brands unless specifically provided for herein. Patents owned by Kraft Foods UK Ltd. and Kraft Foods
R&D Inc. that will be licensed to Group Brands under ARTICLE III shall be set forth in the Intercontinental Licensed Patents Schedule. 
 Section 2.2 Assignment and Ownership of Trade Secrets and Know-How. 

(a) Intercontinental hereby (and hereby causes its and their Affiliates and Subsidiaries to) irrevocably assigns, transfers, conveys and
delivers to Group Brands all of Intercontinental’s (and its and their Affiliates and Subsidiaries) right, title and interest in and to the Group Brands Trade Secrets and Know-How, including all priority rights under applicable international,
multilateral and bilateral treaties and conventions. The right, title and interest is to be held and enjoyed by Group Brands as fully and exclusively as it would have been held and enjoyed by Intercontinental had this assignment not been made. Group
Brands shall have all benefits, privileges, causes of action, claims and remedies arising out of or relating to the Group Brands Trade Secrets and Know-How, the exploitation thereof, and the use and ownership of any of the Group Brands Trade Secrets
and Know-How, including but not limited to: (i) any and all remedies against and for past, present or future misappropriation or unauthorized disclosure of the Group Brands Trade Secrets and Know-How; and (ii) any and all rights to
enforce, settle any disputes and retain all proceeds from any such actions. Except as set forth in this Agreement, Intercontinental shall be relieved of all future obligations relating to the Group Brands Trade Secrets and Know-How as of the
Separation. 
 (b) Ownership of Group Brands Trade Secrets and Know-How. The parties agree that Group Brands is the sole
and exclusive owner of all right, title and interest in and to the Group Brands Trade Secrets and Know-How. Intercontinental has no right or interest in or to the Group Brands Trade Secrets and Know-How other than to the license set forth in ARTICLE
IV to the Group Brands Licensed Trade Secrets and Know-How identified in Schedule 2.2(b) and the license set forth in ARTICLE V to the LCRB Licensed Trade Secrets and Know-How identified in Schedule 5.1(a)(ii). It is anticipated by the
parties that Group Brands (or its Affiliates or Subsidiaries) may continue to develop Trade Secrets and Know-How after the Separation that shall be owned by Group Brands and shall not be subject to license to Intercontinental unless specifically
provided for herein. 

  
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 (c) Ownership of Intercontinental Trade Secrets and Know-How. The parties agree that
Intercontinental hereby retains and is the sole and exclusive owner of all right, title and interest in and to the Intercontinental Trade Secrets and Know-How. Group Brands has no right or interest in or to the Intercontinental Trade Secrets and
Know-How other than the license set forth in ARTICLE IV to Intercontinental Licensed Trade Secrets and Know-How identified in Schedule 2.2(c), the license set forth in ARTICLE V to the MGC Licensed Trade Secrets and Know-How identified in
Schedule 5.2(a)(ii) and the license set forth in the Tassimo IP Agreement. It is anticipated by the parties that Group Brands (or its Affiliates or Subsidiaries) may continue to develop Trade Secrets and Know-How after the Separation that
shall be owned by Intercontinental and shall not be subject to license to Group Brands unless specifically provided for herein. 

Section 2.3 Ownership of Meridian Information. For the sake of convenience and given the size and overlapping nature of the
technology and information contained in Meridian, the parties agree that: each party will obtain a full and complete copy of Meridian as it exists as of the Separation Date excluding Meridian information relating to the products set forth
under the heading “Meridian” in Schedule 4.1(a) and Schedule 4.1(b), which shall be provided solely to Group Brands or Intercontinental, respectively, and each party acknowledges receipt thereof; and each party has the
right to use the information contained in Meridian to make, have made, use, sell, offer for sale, import and export products in any jurisdiction around the world, subject to the restrictions set forth in this Section 2.3 and ARTICLE IV:

 (a) Meridian Information owned by Group Brands. Intercontinental hereby grants, conveys, transfers and assigns to Group
Brands all right, title and interest with respect to the confidential and proprietary information within Meridian that: (i) relates to the Group Brands Patents or any Group Brands Trade Secrets and Know-How; and (ii) relates to the
GroceryCo Business, including any SKUs sold exclusively by the GroceryCo Business as of the Date of Distribution and to the products identified under the heading “Meridian” in Schedule 4.1(a), all of which shall be considered
as Group Brands Trade Secrets and Know-How. Intercontinental shall not have any right, title or interest in or to the Group Brands Non-Licensed Trade Secrets and Know-How. 
 (b) Meridian Information owned by Intercontinental. The parties agree that Intercontinental hereby retains and is the sole and exclusive owner of all right, title and interest in and to the
confidential and proprietary information within Meridian that: (i) relates to the Intercontinental Patents or any Intercontinental Trade Secrets and Know-How; and (ii) relates to the SnackCo Business, including any SKUs sold exclusively by
the SnackCo Business as of the Date of Distribution and to the products identified under the heading “Meridian” in Schedule 4.1(b), all of which shall be considered as Intercontinental Trade Secrets and Know-How. Group Brands
shall not have any right, title or interest in or to the Intercontinental Non-Licensed Trade Secrets and Know-How. 
 (c)
Ownership Generally. 

  
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 (i) To the extent the information contained in Meridian that each party receives a copy of
constitutes the Trade Secrets or Know-How of a party, the party who owns the underlying Trade Secrets and Know-How shall own the associated Meridian information and the same provisions governing ownership and rights to use the Trade Secrets and
Know-How as set forth in ARTICLE II, ARTICLE IV and ARTICLE V shall apply to the associated Meridian information. In the event a party receives the Non-Licensed Trade Secrets and Know-How of the other party by virtue of its copy of Meridian
information, such party shall have no right, title or interest in or to, nor shall have any right to exploit in any manner, such Non-Licensed Trade Secrets and Know-How of the other party. 

(ii) To the extent there is an overlap between the SKUs sold by the GroceryCo Business and the SnackCo Business as of the Separation
Date, or Meridian information that relates to inactive SKUs or Meridian technical information that is common across products within both GroceryCo and SnackCo, then: (1) Group Brands shall be granted ownership of such Meridian information that
predominantly relates to Processed Cheese, Cream Cheese and all Non-Key Overlap Businesses; and (2) Intercontinental shall be granted ownership of such Meridian information that predominantly relates to Coffee and Powdered Beverages.

 Section 2.4 Ownership of R&D Suite. For the sake of convenience and given the size and overlapping nature of
the technology and information contained in R&D Suite, the parties agree that: each party will obtain a full and complete copy of the R&D Suite as it exists as of the Separation Date; each party acknowledges receipt thereof; and each party
has the right to use the information contained in R&D Suite to make, have made, use, sell, offer for sale, import and export products in any jurisdiction around the world, except: 

(a) to the extent the information contained in R&D Suite constitutes the Trade Secrets or Know-How of a party, the party who owns the
underlying Trade Secrets and Know-How shall own the associated R&D Suite information and the same provisions governing ownership and rights to use the Trade Secrets and Know-How as set forth in ARTICLE II, ARTICLE IV and ARTICLE V shall apply to
the associated R&D Suite information. In the event a party receives the Non-Licensed Trade Secrets and Know-How of the other party by virtue of its copy of R&D Suite information, such party shall have no right, title or interest in or to,
nor shall have any right to exploit in any manner, such Non-Licensed Trade Secrets and Know-How of the other party. 

Section 2.5 Ownership of Tassimo Intellectual Property. The parties agree that Intercontinental hereby retains and is the
sole and exclusive owner as between the parties of all right, title and interest in and to the Tassimo Patents identified in Schedule 2.5(a) and the Tassimo Trade Secrets and Know-How as identified in Schedule 2.5(b). Group
Brands’ rights and obligations regarding its use of the Tassimo Intellectual Property are governed by the Tassimo IP Agreement. 
 Section 2.6 Additional Obligations Under the Other Party’s Patents. Each party agrees to continue the contractual obligations of any named inventor on a Patent that was a former employee
or contractor of Kraft Foods Global Brands LLC (and its and their Affiliates and Subsidiaries) prior to the Separation, with respect to a duty to assist with the prosecution of Patents. Each party agrees to make available to the other party such
inventors for interviews 

  
 13 

 
and/or testimony and to assist in good faith in further prosecution and maintenance of the Patents. Any actual and reasonable out-of-pocket expenses associated with such assistance shall be borne
by the party seeking or receiving assistance, expressly excluding the value of the time of such party’s personnel. In addition, the parties agree to cooperate to effect a smooth transfer of the responsibility for prosecution, maintenance and
enforcement of the Patents herein assigned and licensed. 
 Section 2.7 Prior Grants. The parties acknowledge and
agree that the assignments and licenses granted herein to the Intellectual Property are subject to any and all licenses or other rights that may have been granted by a party (or its Affiliates, Subsidiaries and its and their Predecessors) with
respect to the Intellectual Property prior to the Separation as further set forth in ARTICLE VI. 
 Section 2.8 Further
Assurances. The parties shall, and shall cause their respective Affiliates and Subsidiaries to, execute and deliver such instruments of assignment, conveyance and transfer and take such other actions as are necessary to memorialize or perfect
the assignments provided for in this ARTICLE II. The parties shall share equally in such costs associated with the filing or recording of assignments in the relevant jurisdictions, provided however that in each case above, the applicable assignee
shall be solely responsible for preparing, filing and/or recording any assignment, transfer or change of name documents relating to the Intellectual Property or any other documents necessary to record ownership of the Intellectual Property in the
applicable assignee’s name, including the Patent Assignment. The applicable assignee agrees to use reasonable efforts to promptly file with U.S. Patent and Trademark Office, or such other foreign intellectual property office as applicable, any
necessary documents relating to the assignment, transfer, conveyance and delivery of title and ownership of the Intellectual Property to the assignee. 
 Section 2.9 Mistaken Allocations. If either party discovers that certain Intellectual Property intended by the parties to be owned by Intercontinental was inadvertently listed in the Group
Brands Schedules or certain Intellectual Property intended by the parties to be owned by Group Brands was inadvertently listed in the Intercontinental Schedules, such party shall provide written notice to the other party and the parties thereafter
shall cooperate in good faith and amend the listings in the Group Brands Schedules and Intercontinental Schedules, as applicable, and assign the applicable Intellectual Property to the proper party, as mutually agreed, including providing all copies
of such applicable Intellectual Property to such other party. The parties agree to share equally any incremental costs associated with assigning any such Intellectual Property to the proper party pursuant to this Section 2.9. If either party
discovers that certain Intellectual Property intended by the parties to be licensed to that party or the other party, then the provisions of Section 3.8 or Section 4.8 shall apply, as applicable. 

Section 2.10 Disclaimer of Representations and Warranties. 

(a) Each of Intercontinental (on behalf of itself and each other SnackCo Entity) and Group Brands (on behalf of itself and each other
GroceryCo Entity) understands and agrees that, no party (including its and their Affiliates and Subsidiaries) to this Agreement is making any representations or warranties relating in any way to the Intellectual Property, to any Consent required in
connection therewith, to the value or freedom from any Security Interests of, 

  
 14 

 
or any other matter concerning, any Intellectual Property, or to the legal sufficiency of any assignment, document or instrument delivered hereunder to convey title to any Intellectual Property
upon the execution, delivery and filing hereof or thereof. Except as may expressly be set forth in this Agreement, (a) all Intellectual Property is being transferred or licensed on an “as is,” “where is” basis, (b) any
implied warranty of merchantability, fitness for a specific purpose or otherwise is hereby expressly disclaimed, (c) the respective transferees shall bear the economic and legal risks that any conveyance shall prove to be insufficient to vest
in the transferee good and marketable title, free and clear of any Security Interest and (d) none of the parties (including their Affiliates or Subsidiaries) to this Agreement or any other Person makes any representation or warranty with
respect to any information, documents or materials made available in connection with entering into this Agreement, or the transactions contemplated hereby. 
 (b) EACH PARTY ACKNOWLEDGES AND AGREES THAT THE ASSIGNMENTS AND LICENSES HEREIN ARE MADE ON AN “AS-IS,” QUITCLAIM BASIS AND THAT NEITHER PARTY NOR ANY SUBSIDIARY OF SUCH PARTY HAS MADE OR WILL
MAKE ANY WARRANTY WHATSOEVER, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ENFORCEABILITY, NON-INFRINGEMENT OR VALIDITY OF PATENT CLAIMS (ISSUED OR
PENDING). 
 ARTICLE III 
 LICENSED PATENT RIGHTS AND RESTRICTIONS, GENERALLY 
 Section 3.1
Rights in the Non-Licensed Patents. Group Brands owns all right, title and interest in and to the Group Brands Non-Licensed Patents set forth in Schedule 3.1(a). Intercontinental owns all right, title and interest in and to the
Intercontinental Non-Licensed Patents set forth in Schedule 3.1(b). Neither party shall have any right, title or interest under the other party’s Non-Licensed Patents. 

Section 3.2 Rights to Group Brands Licensed Patents. Group Brands grants to Intercontinental a perpetual, fully paid-up,
royalty-free, non-exclusive and worldwide license in and to the Group Brands Licensed Patents (excluding the LCRB Licensed Patents which are governed by Section 5.1) to make, have made, use, sell, offer for sale, supply or have supplied, import
or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE III and including
any obligations by either party to assign or license exclusive rights to the Licensed Patents to a third party in a territory pursuant to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Group Brands retains all
other rights in and to the Group Brands Licensed Patents. 
 Section 3.3 Rights to Intercontinental Licensed
Patents. 
 (a) Intercontinental grants to Group Brands a perpetual, fully paid-up, royalty-free, non-exclusive and worldwide
license in and to the Intercontinental Licensed Patents (excluding the MGC Licensed Patents which are governed by Section 5.2) to make, have made, 

  
 15 

 
use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the
terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE III and including any obligations by either party to assign or license exclusive rights to the Licensed Patents to a third party in a territory pursuant
to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Intercontinental retains all other rights in and to the Intercontinental Licensed Patents. 

(b) Notwithstanding the above, in the event Group Brands (or its Affiliates or Subsidiaries) practices any of the Cadbury Licensed Patents
as set forth on Schedule 3.3(b), the scope of Group Brands’ rights to the Cadbury Licensed Patents shall be the same as Group Brands’ rights and obligations to the Intercontinental Licensed Patents, except that Group Brands shall
pay a royalty fee for the Cadbury Licensed Patents pursuant to the royalty fee set forth in Schedule 3.3(b). In addition, and solely to the extent necessary to practice the Cadbury Patents, Group Brands shall be entitled to receive a copy of
the relevant Intercontinental Trade Secrets and Know-How (including all Intercontinental Trade Secrets and Know-How contained within Meridian and R&D Suite) with respect to the Cadbury Licensed Patents, and such information provided shall be
deemed Intercontinental Licensed Trade Secrets and Know-How. 
 Section 3.4 Rights to Sublicense Licensed Patent
Rights. Subject to this ARTICLE III, a party may only grant a sublicense under the Licensed Patents as follows: 
 (a) to a
party’s Affiliates and Subsidiaries for so long as such parties remain its Affiliates and Subsidiaries; 
 (b) a party shall
have the right to license the Licensed Patents (excluding the LCRB Licensed Patents and MGC Licensed Patents, which are governed by Section 5.1 and Section 5.2, respectively) to Co-Manufacturers and Suppliers, with no right to grant
further licenses, to make products solely for the benefit of and on behalf of itself (or its Affiliates or Subsidiaries) in any country or region: 
 (i) outside of the other party’s Defined Territory; 
 (ii) within the other
party’s Defined Territory, subject to such other party’s written consent, which shall not be unreasonably withheld, delayed or denied if reasonable confidentiality and non-disclosure measures are in place given the nature and sensitivity
of the information; provided that at the end of the ten (10) year period following Separation, no such approval or consent is needed for a party to grant licenses to its Suppliers and Co-Manufacturers in the other party’s
Defined Territory; and 
 (iii) any license granted pursuant to Section 3.4(b) shall be subject to a written non-disclosure
agreement between the granting party and the applicable Co-Manufacturer or Supplier, as applicable; or 
 (c) to a third party
with whom the party has a contractual obligation pursuant to the Third Party Agreement identified in Schedule 6.1. 

  
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 (d) Any license granted pursuant to Section 3.4 shall be subject to the confidentiality
obligations as set forth in this Agreement and the Separation Agreement. 
 Section 3.5 Restrictions on Licensed Patent
Rights – Excluding LCRB and MGC. Section 3.5 applies to all Licensed Patents except the LCRB Licensed Patents and the MGC Licensed Patents which are governed by Section 5.1 and Section 5.2, respectively. 

(a) Two-Year Restriction for Key Overlap Business. For a two (2) year period following the Separation, neither party shall
use the Licensed Patents for any Key Overlap Business within such other party’s Defined Territory. At the conclusion of this two (2) year period, either party may use the Licensed Patents in a Key Overlap Business in the other party’s
otherwise Defined Territory via Direct Entry. However, the two (2) year restriction in Section 3.5(a) shall not apply to: 
 (i) Packaging and Research Patents as identified in Schedule 3.5(a)(i); 

(ii) either party’s right to practice the Licensed Patents in areas outside of any Key Overlap Business in any jurisdiction;

 (iii) either party’s right to practice the Licensed Patents in any Undefined Territory; 

(iv) restricting Kraft Foods Ingredients from selling into any country or region products for further processing by third parties; or

 (v) Intercontinental’s right to import and sell the Jacobs brand coffee in the United States as managed through Kraft
North America Imports Group and at volumes at and in a manner consistent with such importation and sales prior to the Separation. 
 (b) Ten Year Restriction. For a ten (10) year period following the Separation, neither party shall license any of the Licensed Patents to a third party for commercialization by that third
party, provided, however, with respect to products produced by and in a plant owned by that party or by a 50/50 joint venture involving that party, the party may: 

(i) enter into an agreement with a third party governing the distribution of such products regardless of the brand the products are
marketed under, so long as the party or the third party does not sell the products into the other party’s Defined Territory during any period of time where the other party has exclusive rights to such Licensed Patents; and 

(ii) during the first two (2) years after the Separation Date, sell such products to its customers, including
for shipment to retail outlets in jurisdictions outside of the other party’s Defined Territory; provided, however, that beginning upon the second (2nd) anniversary of the Separation Date, a party may, subject to any exclusivity rights the other party may have,
sell or ship such products to its customers in any country or region, including to any country within the other party’s Defined Territory. 
 (iii) Notwithstanding the restrictions set forth in this Section 3.5(b): 

  
 17 

 (1) Either party may, subject to the other party’s consent, which shall not be
unreasonably withheld, delayed or denied and subject to terms and conditions mutually agreeable to the parties, license any of the Licensed Patents to a third party, in any jurisdiction, for commercialization with or by such third party for uses in
categories outside of the GroceryCo Business and the SnackCo Business. 
 (iv) In the event a party enters into a joint
venture, such party shall comply with and be subject to the terms of Section 4.6 (Rights of First Offer) under the Separation Agreement. 
 (c) Limited Components and Ingredients. Notwithstanding Section 3.4 and Section 3.5, neither party shall be restricted from using a Co-Manufacturer or Supplier for certain limited
components or ingredients related to the manufacturing or supplying of products that are part of or related to the Licensed Patents, provided that such party does not disclose any of the Licensed Trade Secrets and Know-How to such Co-Manufacturer or
Supplier. 
 Section 3.6 Restrictions on Use of Restricted Technologies. Notwithstanding a party’s right to
sublicense under this ARTICLE III, should the practice of the Licensed Patents require use of the Restricted Technologies identified on Schedule 3.6(a), the parties further agree not to disclose the Restricted Technologies to any third party
in any geography, including Suppliers or Co-Manufacturers within one’s own Defined Territory, without the written permission of the other party which cannot be unreasonably withheld, delayed or denied so long as appropriate confidentiality
measures and the Black Box procedures are in place given the nature and sensitivity of the information. However, a party may disclose a particular Restricted Technology to a third party wherein such Restricted Technology was previously the subject
of, or licensed under, a Third Party Agreement pursuant to ARTICLE VI. 
 Section 3.7 Restrictions on Use of Licensed
Patents in Event of a Sale or Transfer. Upon either party’s sale, transfer, assignment or other divestiture or disposition (for purposes of this Section, a “transfer”) of a part or the majority of any Business utilizing any
Licensed Patents, the transferring party may transfer its rights to the transferee in any related Licensed Patents owned by, or licensed to, the transferring party, in any geography, provided, however; 

(a) all restrictions with respect to the Licensed Patents shall remain in force and transferee will assume, in writing, all rights,
obligations and restrictions of the transferring party with respect to the Licensed Patents; 
 (b) transferee shall not be
granted any rights in or to such Licensed Patents with respect to a Key Overlap Business and/or Non-Key Overlap Business in a Defined Territory of the other party unless, as of ninety (90) days prior to the effective date of such transfer, the
transferring party has established a Substantial Presence within such Defined Territory of the other party. As between the transferee and the non-transferring party (Group Brands or Intercontinental, as applicable), with respect to any Licensed
Patents in a Defined Territory in which the transferring party did not achieve a Substantial Presence as of ninety (90) days prior to the effective date of such transfer, the non-transferring party shall be the sole and exclusive owner or
licensee, as applicable, and the transferee shall not be granted a license, under such Licensed Patents in any such Defined Territory. Notwithstanding the terms of this Agreement, transferee’s rights in and to the Licensed Patents shall be
fixed at the time of such transfer, with respect to such Licensed Patents, and transferee shall have no further right to enter into any markets not granted at the time of such transfer. 

  
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 (i) Notwithstanding the above Section, with respect to the Restricted Technologies,
Restricted Technologies may only be transferred to the transferee for use in such Regions where such Restricted Technology is currently being used for commercial purposes in products being sold by a transferring party in such Region, and where the
business being transferred has generated at least a Substantial Amount from products utilizing such Restricted Technologies. 

(c) In the event the transferring party transfers any Restricted Technology, the transferring party shall ensure that the transferee that
obtains such Restricted Technology agrees to be subject to those restrictions and obligations set forth herein with respect to such Restricted Technology effective as of the date of such transfer. The transferring party shall ensure that the
non-transferring party is a third party beneficiary with respect to such obligations and restrictions. 
 (d) The restrictions
set forth in this Section 3.7 shall not apply in the event that the transferee is the other party to this Agreement (i.e. the transferee is GroceryCo or SnackCo). 
 Section 3.8 Required License for a Party’s Business. If a party discovers that certain Patents existing as of the Separation Date that either: (a) are necessary to conduct the
business of that party, or (b) are necessary to perform that party’s obligations under a Third Party Agreement; and were intended by the parties to be licensed by one party to the other party but were inadvertently listed in the
Non-Licensed Patents, such party shall provide written notice to the other party. The parties shall cooperate in good faith, and, if the parties are reasonably satisfied that the Patents were inadvertently omitted, they shall amend the listings in
the Schedules and license the Patents to the other party as applicable and provide the other party with all copies of all applicable documentation required to practice the Patents. The parties agree to share equally any incremental costs associated
with licensing any such Patents to the proper party pursuant to this Section 3.8. If a party desires a license to a Patent developed post-Separation that is not considered a Licensed Patent pursuant to Section 7.1 or Section 7.2 in
connection with any rights and obligations under a Third Party Agreement, then the parties shall engage in good faith negotiations to enter into an agreement governing the license and royalty terms for any such Patent. 

Section 3.9 Duration. All licenses granted herein with respect to each Licensed Patent shall expire upon the expiration of
the term of such Licensed Patent unless such license has been terminated earlier pursuant to this Agreement. 
 ARTICLE IV

 LICENSED TRADE SECRETS AND KNOW-HOW RIGHTS 
 AND RESTRICTIONS, GENERALLY 

  
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 Section 4.1 Rights in the Non-Licensed Trade Secrets and Know-How. Group Brands
owns all right, title and interest in and to the Group Brands Non-Licensed Trade Secrets and Know-How set forth in Schedule 4.1(a) and Intercontinental owns all right, title and interest in and to the Intercontinental Non-Licensed Trade
Secrets and Know-How set forth in Schedule 4.1(b). 
 Section 4.2 Rights to Group Brands Licensed Trade Secrets
and Know-How. Group Brands grants to Intercontinental a perpetual, fully paid-up, non-exclusive and worldwide license under the Group Brands Licensed Trade Secrets and Know-How (excluding the LCRB Licensed Trade Secrets and Know-How which are
governed by Section 5.1) subject to the terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE IV and including any obligations by either party to assign or license exclusive rights to the Licensed Trade
Secrets and Know-How to a third party in a territory pursuant to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Group Brands retains all other rights in and to the Group Brands Licensed Trade Secrets and
Know-How. 
 Section 4.3 Rights to Intercontinental Licensed Trade Secrets and Know-How. Intercontinental grants to
Group Brands a perpetual, fully paid-up, non-exclusive and worldwide license under the Intercontinental Licensed Trade Secrets and Know-How (excluding the MGC Licensed Trade Secrets and Know-How which are governed by Section 5.2) subject to the
terms and conditions of this Agreement, including those restrictions set forth in this ARTICLE IV and including any obligations by either party to assign or license exclusive rights to the Licensed Trade Secrets and Know-How to a third party in a
territory pursuant to a Third Party Agreement as set forth in ARTICLE VI. Unless expressly stated otherwise, Intercontinental retains all other rights in and to the Intercontinental Licensed Trade Secrets and Know-How. 

Section 4.4 Rights to Sublicense Licensed Trade Secrets and Know-How. Subject to this ARTICLE IV, a party may only grant a
sublicense under the Licensed Trade Secrets and Know-How as follows: 
 (a) to a party’s Affiliates and Subsidiaries for so
long as such parties remain its Affiliates and Subsidiaries. 
 (b) a party shall have the right to license the Licensed Trade
Secrets and Know-How (excluding the LCRB Licensed Trade Secrets and Know-How and MGC Licensed Trade Secrets and Know-How, which are governed by Section 5.1 and Section 5.2, respectively) to Co-Manufacturers and Suppliers, with no right to
grant further licenses, to make products solely for the benefit of and on behalf of itself (or its Affiliates or Subsidiaries) in any country or region: 
 (i) outside of the other party’s Defined Territory; 
 (ii) within the other
party’s Defined Territory, subject to such other party’s written consent, which shall not be unreasonably withheld, delayed or denied if reasonable confidentiality and non-disclosure measures are in place given the nature and sensitivity
of the information; provided that at the end of the ten (10) year period following Separation, no such approval or consent is needed for a party to grant licenses to its Suppliers and Co-Manufacturers in the other party’s
Defined Territory; and 

  
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 (iii) any license granted pursuant to Section 4.4(b) shall be subject to a written
non-disclosure agreement between the granting party and the applicable Co-Manufacturer or Supplier, as applicable; or 
 (c) to
a third party with whom the party has a contractual obligation pursuant to the Third Party Agreement identified in Schedule 6.1. 
 (d) Any license granted pursuant to Section 4.4 shall be subject to the confidentiality obligations as set forth in this Agreement and the Separation Agreement. 

Section 4.5 Restrictions on Licensed Trade Secrets and Know-How – Excluding LCRB and MGC. Section 4.5 applies to
all Licensed Trade Secrets and Know-How, except the LCRB Licensed Trade Secrets and Know-How and the MGC Licensed Trade Secrets and Know-How, which are governed by Section 5.1 and Section 5.2, respectively. 

(a) Two Year Restriction For Key Overlap Business. For a two (2) year period following the Separation, neither party shall
use the Licensed Trade Secrets and Know-How for any Key Overlap Business within such other party’s Defined Territory. At the conclusion of the two (2) year period, either party may use the Licensed Trade Secrets and Know-How in a Key
Overlap Business in the other party’s otherwise Defined Territory solely via Direct Entry. However, the two (2) year restriction in Section 4.5(a) shall not apply to: 

(i) Trade Secrets and Know-How associated with Packaging and Research Patents; 

(ii) either party’s right to practice the Licensed Trade Secrets and Know-How in areas outside of any Key Overlap Business in any
jurisdiction; 
 (iii) either party’s right to practice the Licensed Trade Secrets and Know-How in any Undefined
Territory; 
 (iv) restricting Kraft Foods Ingredients from selling into any country or region products for further processing
by third parties; or 
 (v) Intercontinental’s right to import and sell the Jacobs brand coffee in the United States as
managed through Kraft North America Imports Group and at volumes at and in a manner consistent with such importation and sales prior to the Separation. 
 (b) Ten Year Restriction. For a ten (10) year period following the Separation, neither party shall license any of the Licensed Trade Secrets and Know-How to a third party for commercialization
by that third party, provided, however, that with respect to products produced by and in a plant owned by that party or by a 50/50 joint venture involving that party, a party may: 

  
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 (i) enter into an agreement with a third party governing the distribution of such products
regardless of the brand the products are marketed under, so long as the party or the third party does not sell the products into the other party’s Defined Territory during any period of time where the other party has exclusive rights to such
Licensed Trade Secrets and Know-How; and 
 (ii) during the first two (2) years after the Separation
Date, sell such products to its customers, including for shipment to retail outlets in jurisdictions outside of the other party’s Defined Territory; provided, however, that beginning upon the second (2nd) anniversary of the Separation Date, a party may, subject to
any exclusivity rights the other party may have, sell or ship such products to its customers in any country or region, including to any country within the other party’s Defined Territory. 

(iii) Notwithstanding the restrictions set forth in this Section 4.5(b): 

(1) Either party may, subject to the other party’s consent, which shall not be unreasonably withheld, delayed or denied and subject
to terms and conditions mutually agreeable to the parties, license any of the Licensed Trade Secrets and Know-How to a third party, in any jurisdiction, for commercialization with or by such third party for uses in categories outside of the
GroceryCo Business and the SnackCo Business. 
 (2) In the event a party enters into a joint venture, such party shall comply
with and be subject to the terms of Section 4.6 (Rights of First Offer) under the Separation Agreement. 
 (c) Limited
Components and Ingredients. Notwithstanding Section 4.4 and Section 4.5, neither party shall be restricted from using a Co-Manufacturer or Supplier for certain limited components or ingredients related to the manufacturing or supplying
of products that are part of or related to the Licensed Trade Secrets and Know-How, provided that such party does not disclose any of the Licensed Trade Secrets and Know-How to such Co-Manufacturer or Supplier. 

Section 4.6 Restrictions on Use of Restricted Technologies. Notwithstanding a party’s right to sublicense under this
ARTICLE IV, neither party may disclose the Restricted Technologies to any third party, in any geography, including Suppliers or Co-Manufacturers within one’s own Defined Territory, without the written permission of the other party, which cannot
be unreasonably withheld, delayed or denied so long as appropriate confidentiality measures and Black Box procedures are in place given the nature and sensitivity of the information. However, a party may disclose a particular Restricted Technology
to a third party wherein such Restricted Technology was previously the subject of, or licensed under, a Third Party Agreement pursuant to ARTICLE VI. 
 Section 4.7 Restrictions on Use of Licensed Trade Secrets and Know-How in Event of a Sale or Transfer. Upon either party’s sale, transfer, assignment or other divestiture or disposition
(for purposes of this Section, a “transfer”) of a part or the majority of any Business utilizing any Licensed Trade Secrets and Know-How, the transferring party may transfer its rights to the transferee in any related Licensed Trade
Secrets and Know-How owned by, or licensed to, the transferring party, in any geography, provided, however: 

  
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 (a) all restrictions with respect to the Licensed Trade Secrets and Know-How shall remain in
force and transferee will assume, in writing, all rights, obligations and restrictions of the transferring party with respect to the Licensed Trade Secrets and Know-How; and 
 (b) transferee shall not be granted any rights in or to such Licensed Trade Secrets and Know-How with respect to a Key Overlap Business and/or Non-Key Overlap Business in a Defined Territory of the other
party unless, as of ninety (90) days prior to the effective date of such transfer, the transferring party has established a Substantial Presence within such Defined Territory of the other party. As between the transferee and the
non-transferring party (Group Brands or Intercontinental, as applicable), with respect to any Licensed Trade Secrets and Know-How in a Defined Territory in which the transferring party did not achieve a Substantial Presence as of ninety
(90) days prior to the effective date of such transfer, the non-transferring party shall be the sole and exclusive owner or licensee, as applicable, and the transferee shall not be granted a license, under such Licensed Trade Secrets and
Know-How in any such Defined Territory. Notwithstanding the terms of this Agreement, transferee’s rights in and to the Licensed Trade Secrets and Know-How shall be fixed at the time of such transfer, with respect to such Licensed Trade Secrets
and Know-How, and transferee shall have no further right to enter into any markets not granted at the time of such transfer. 

(i) Notwithstanding the above Section, with respect to the Restricted Technologies, Restricted Technologies may only be transferred to
the transferee for use in such regions where such Restricted Technology is currently being used for commercial purposes and where the business being transferred has generated at least a Substantial Amount from products utilizing such Restricted
Technologies. 
 (c) Notwithstanding the above, with respect to Trade Secrets and Know-How contained within Meridian and R&D
Suite, upon either party’s transfer of a part or the majority of any Business, the transferring party may only transfer those Trade Secrets and Know-How of Meridian and R&D Suite, or portion thereof, that are in use by the transferring
party and are material to the business being sold, whether such Trade Secrets and Know-How are owned by or licensed to the transferring party at the time of the transfer of the transferring party’s business to the transferee. The transferring
party shall not provide a wholesale copy of either Meridian or R&D Suite, or any other information of the other party to which the transferring party does not have rights hereunder, to the transferee absent written consent of the other party.
All other restrictions with respect to the Licensed Trade Secrets and Know-How shall apply to Meridian and R&D Suite. 
 (d)
In the event the transferring party transfers any Restricted Technology, the transferring party shall ensure that the transferee that obtains such Restricted Technology agrees to be subject to those restrictions and obligations set forth herein with
respect to such Restricted Technology effective as of the date of such transfer. The transferring party shall ensure that the non-transferring party is a third party beneficiary with respect to such obligations and restrictions. 

  
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 (e) The restrictions set forth in this Section 4.7 shall not apply in the event that
the transferee is the other party to this Agreement (i.e. the transferee is GroceryCo or SnackCo). 
 Section 4.8
Required License for a Party’s Business. If a party discovers that certain Trade Secrets and Know-How existing as of the Separation Date that either: (a) are necessary to conduct the business of that party, or (b) are necessary
to perform that party’s obligations under a Third Party Agreement; and were intended by the parties to be licensed by one party to the other party but were inadvertently listed in the Non-Licensed Trade Secrets and Know-How Schedules, such
party shall provide written notice to the other party. The parties shall cooperate in good faith, and, if the parties are reasonably satisfied that the Trade Secrets and Know-How were inadvertently omitted, they shall amend the listings in the
Schedules and license the Trade Secrets and Know-How to the other party as applicable and provide the other party with all copies of all applicable documentation required to practice the Trade Secrets and Know-How. The parties agree to share equally
any incremental costs associated with licensing any such Trade Secrets and Know-How to the proper party pursuant to this Section 4.8. If a party desires a license to Trade Secrets and Know-How developed post-Separation that are not considered
Licensed Trade Secrets and Know-How pursuant to Section 7.1 or Section 7.2 in connection with any rights and obligations under a Third Party Agreement, then the parties shall engage in good faith negotiations to enter into an agreement
governing the license and royalty terms for any such Trade Secrets and Know-How; provided, however, a party is under no obligation to disclose Trade Secrets and Know-How developed post-Separation to the other party except as required
under Section 7.1 and Section 7.2. 
 Section 4.9 Duration. The licenses granted above to the Licensed
Trade Secrets and Know-How shall continue in perpetuity unless such license has been terminated earlier pursuant to this Agreement. 
 ARTICLE V 
 LICENSED LCRB AND MGC RELATED INTELLECTUAL PROPERTY,

 RIGHTS AND RESTRICTIONS 
 Section 5.1 LCRB Licensed Intellectual Property Rights. 
 (a) Group
Brands grants to Intercontinental a license to the LCRB Licensed Patents identified in Schedule 5.1(a)(i) and the LCRB Licensed Trade Secrets and Know-How identified in Schedule 5.1(a)(ii), collectively the LCRB Licensed Intellectual
Property, subject to the terms and conditions of this Agreement. Intercontinental may also sublicense its rights to the LCRB Licensed Intellectual Property to its and their Affiliates and Subsidiaries for so long as they remain its and their
Affiliates and Subsidiaries. Group Brands retains all other rights to the LCRB Licensed Intellectual Property unless specifically provided for herein. 
 (i) Intercontinental’s License to the LCRB Licensed Intellectual Property within the LCRB Defined Territory. Within the LCRB Defined Territory Intercontinental shall have a perpetual, fully
paid-up and royalty-free license (subject to this Section 5.1) in and to the LCRB Licensed Intellectual Property to make, have made, use, sell, 

  
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offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and
conditions of this Agreement. 
 (ii) Intercontinental’s Optional Rights to LCRB Licensed
Intellectual Property within the LCRB Optional Market. Within the LCRB Optional Market and subject to Intercontinental’s payment to Group Brands of the Annual Optional Rights Fee, payable each year upfront, until the third (3rd) anniversary of the Separation, Intercontinental shall have a
non-exclusive license in and to the LCRB Licensed Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and
make improvements thereon subject to the terms and conditions of this Agreement. Provided Intercontinental has paid and continues to pay the Annual Optional Rights Fee, for each twelve (12) month period for which an Annual Optional Rights Fee
payment is made, Intercontinental’s rights shall include the receipt of: (a) all Derivatives of the LCRB Licensed Intellectual Property, including any new intellectual property solely owned and developed by GroceryCo (or its Affiliates or
Subsidiaries) directed to LCRB for use in any such countries or regions where Intercontinental has rights with respect to the LCRB Licensed Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have
imported, export or have exported any products or services, or practice any methods and make improvements thereon; and (b) access to the full-time equivalent employees from GroceryCo (or its Affiliates or Subsidiaries) who are knowledgeable on
the LCRB Licensed Intellectual Property and who shall provide assistance and services subject to the Project Statement between the parties as set forth on Exhibit C. Upon the payment of the Total Optional Rights Fee, Intercontinental shall be
granted a perpetual, fully paid-up, royalty-free, non-exclusive and irrevocable license to the LCRB Licensed Intellectual Property within the LCRB Defined Territory and the LCRB Optional Market, provided, however, that upon the third
(3rd) anniversary from the Separation Date
(regardless of whether the applicable license fees have been paid or not), Intercontinental’s right to continue to receive, on a going forward basis, a license to any new intellectual property solely owned and developed by GroceryCo (or its
Affiliates or Subsidiaries) directed to LCRB shall automatically lapse and its access rights to the full-time equivalent employees from GroceryCo (or its Affiliates or Subsidiaries) shall also terminate. 

(1) Intercontinental shall have the option, in its sole discretion and upon six (6) months prior written notice to cancel the
optional rights to the LCRB Licensed Intellectual Property as set forth in Section 5.1(a)(ii). In the event that Intercontinental elects to cancel and does not pay the full Total Optional Rights Fee, Intercontinental’s optional rights as
set forth in Section 5.1(a)(ii) shall expire at the end of such twelve (12) month period in which the last Annual Optional Rights Fee has been paid, but Intercontinental shall retain a perpetual, fully paid-up, royalty-free license
(subject to this Section 5.1) to the LCRB Licensed Intellectual Property within the LCRB Defined Territory and in any of the countries or regions within the LCRB Optional Market in which SnackCo has generated at least a Substantial Amount from
products utilizing such LCRB Licensed Intellectual Property by the end of such last twelve (12) month period for which an Annual Optional Rights Fee payment has been paid. 

(2) Notwithstanding any provision to the contrary, provided Intercontinental makes payments in accordance with the terms set forth in
Section 5.1(a)(ii) and 

  
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solely with respect to new intellectual property solely owed and developed by either party (or its Affiliates or Subsidiaries), each party shall be required to disclose to the other any and all
new intellectual property related to the LCRB technology for any period in which an Annual Optional Rights Fee has been made under Section 5.1(a)(ii), regardless of whether such information is in the form of an Invention Disclosure, Patent or
is kept as a party’s Trade Secret and Know-How. 
 (3) If Intercontinental fails to make the initial Annual Optional
Rights Fee at the time of Separation, then Intercontinental shall have no rights to the LCRB Licensed Intellectual Property within the LCRB Optional Market or the right to receive any new intellectual property solely owed and developed by GroceryCo
(or its Affiliates or Subsidiaries) or any right to the full-time equivalent employees from GroceryCo (or its Affiliates or Subsidiaries) as provided for in Section 5.1(a)(ii). 

(4) Notwithstanding any provision to the contrary, with respect to new intellectual property related to the LCRB technology developed by
a party at any time after the Total Optional Rights Fee has been paid, or at any time after the end of the last twelve (12) month period for which an Annual Optional Rights Fee payment has been paid if the Total Optional Rights Fee has not been
achieved, such new intellectual property shall be owned by the developing party with no obligation or requirement to disclose such new intellectual property to the other party, provided, however, that this provision shall not affect a
party’s rights or obligations with respect to any Licensed Intellectual Property. 
 (b) Two (2) Year Exclusivity
Period within the LCRB Defined Territory. Intercontinental’s license to the LCRB Licensed Intellectual Property shall be exclusive within the LCRB Defined Territory for a two (2) year period following the Separation subject to the
terms and conditions of this Agreement. At the conclusion of this two (2) year period, or in the event exclusivity lapses beforehand under the terms and conditions of this Agreement, Group Brands (and its and their Affiliates and Subsidiaries)
may use the LCRB Licensed Intellectual Property in any country within the LCRB Defined Territory via Direct Entry. 
 (c) Extended Three (3) to Ten (10) Year Exclusivity Period within the LCRB Defined Territory. Subject to Section 5.1(f), neither Group Brands (nor its Affiliates or Subsidiaries) may
use the LCRB Licensed Intellectual Property in any country within the LCRB Defined Territory via a Co-Manufacturer or Supplier until the third (3rd) anniversary of the Separation. 

(i) If by the third (3rd) anniversary of the Separation, SnackCo generates a Substantial Amount in the Philippines, GCC Countries or Latin
American Countries within a twelve (12) month period from products utilizing the LCRB Licensed Intellectual Property, Intercontinental’s license to the LCRB Licensed Intellectual Property shall continue to be exclusive in the Philippines,
GCC Countries or Latin American Countries through the tenth (10th) anniversary from the Separation with respect to Group Brands’ (and its and their Affiliates and Subsidiaries) ability to use the LCRB Licensed Intellectual Property in the Latin American
Countries via a Co-Manufacturer or Supplier. If by the third (3rd) anniversary of the Separation, SnackCo’s revenues in the Latin American Countries failed to generate a Substantial Amount within a twelve (12) month period from products utilizing the
LCRB Licensed Intellectual Property, Group Brands (and its and their Affiliates and Subsidiaries) may use the LCRB Licensed Intellectual Property in the Latin American Countries via a Co-Manufacturer or Supplier subject to Section 5.1(f).

  
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 (d) The exclusive license to Intercontinental granted in Section 5.1(b) or
Section 5.1(c) shall immediately lapse with respect to certain Latin American Countries, as set forth in this Section below and Group Brands (and its and their Affiliates and Subsidiaries) may use the LCRB Licensed Intellectual Property in any
of such Latin America Countries via any means, including via a Co-Manufacturer or Supplier (Section 5.1(f)), in the event the following all apply: 
 (i) any competitor (whether by brand name or under a private label) enters into Mexico, Brazil or Argentina using substantially similar technology to LCRB; 

(ii) with respect to Group Brands’ ability to enter into either Mexico or Caricam, if such competitor in Mexico achieves at least a
five percent (5%) ACV in either Mexico; or with respect to Group Brands’ ability to enter into South America, such competitor in South America achieves at least a five percent (5%) ACV in either Brazil or Argentina; and

 (iii) SnackCo failed to generate a Substantial Amount in Latin America within the most recent twelve (12) month period
from products utilizing the LCRB Licensed Intellectual Property by the time in which a competitor has obtained entry pursuant to Section 5.1(d)(i) and Section 5.1(d)(ii). 

(e) Notwithstanding the above and subject to the terms and conditions of this Agreement, neither party may sell a
concentrated coffee product using the LCRB Licensed Intellectual Property in a Defined Territory of the other party with respect to the other party’s coffee business until the second (2nd) anniversary of the Separation. 
 (f) Neither party may license the LCRB Licensed Intellectual Property to a third party or to or with any Co-Manufacturer or Supplier provided, however, neither party shall be restricted from
using a Co-Manufacturer or Supplier for certain limited components of manufacturing LCRB provided that such party does not disclose any of the LCRB Intellectual Property to such Co-Manufacturer or Supplier. 

(g) Notwithstanding Section 5.1(f), a party may, with respect to products covered by or utilizing the LCRB Licensed Intellectual
Property that are produced by and in a plant owned by that party: 
 (i) enter into an agreement with a third party governing
the distribution of such products regardless of the brand the products are marketed under, so long as the party or the third party does not sell the products into the LCRB Defined Territory (in the case of GroceryCo) or any country or region that is
not within its LCRB Defined Territory or its LCRB Optional Market (in the case of SnackCo) during any period of time where the other party has exclusive rights to such LCRB Licensed Intellectual Property as set forth in Section 5.1; and

 (ii) during the first two (2) years after the Separation Date, sell such products to its customers, including for
shipment to retail outlets outside of the LCRB Defined Territory (in the case of GroceryCo) or within its LCRB Defined Territory and its LCRB 

  
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Optional Market (in the case of SnackCo); provided, however, that beginning upon the second (2nd) anniversary of the Separation Date, a party may, subject to any exclusivity rights the other party may have,
ship such products to its customers in any country or region. 
 (h) GroceryCo and SnackCo shall enter into a separate supply
agreement whereby GroceryCo agrees to manufacture and supply SnackCo with products or parts thereof that are covered by or utilize the LCRB Licensed Intellectual Property. The term of the separate supply agreement shall be for a term of up to five
(5) years unless extended by the parties. For any new intellectual property that is developed under such separate supply agreement, ownership and licensing of such developed intellectual property shall be governed by the terms of this
Agreement. 
 (i) For the purposes of this Section 5.1, the restrictions and limitations of LCRB do not apply to Aladdin IP
or Bud IP. Aladdin IP shall be governed by the limitations and restrictions as those of Powdered Beverages as noted in Schedule 1.2(b) and Schedule 1.2(c), and Bud IP shall be governed by the limitations and restrictions as those of
Coffee as noted in Schedule 1.2(b) and Schedule 1.2(c). 
 Section 5.2 MGC Licensed Intellectual Property
Rights. 
 (a) Intercontinental grants to Group Brands a license to the MGC Licensed Patents identified in Schedule
5.2(a)(i) and the MGC Licensed Trade Secrets and Know-How identified in Schedule 5.2(a)(ii), collectively the MGC Licensed Intellectual Property, subject to the terms and conditions of this Agreement. Group Brands may also sublicense its
rights to the MGC Licensed Intellectual Property to its and their Affiliates and Subsidiaries for so long as they remain its and their Affiliates and Subsidiaries. Intercontinental retains all other rights to the MGC Licensed Intellectual Property
unless specifically provided for herein. 
 (i) Group Brands’ License to MGC Licensed Intellectual Property within the
MGC Defined Territory. Within the MGC Defined Territory, Group Brands shall have a perpetual, fully paid-up and royalty-free license (subject to this Section 5.2) in and to the MGC Licensed Intellectual Property to make, have made, use,
sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and conditions of this Agreement. 

(ii) Group Brands’ Optional Rights to MGC Licensed Intellectual Property within the MGC Optional Market.
Within the MGC Optional Market and subject to Group Brands’ payment to Intercontinental of the Annual Optional Rights Fee, payable each year upfront, until the third (3rd) anniversary of the Separation, Group Brands shall have a non-exclusive license in and to the MGC Licensed
Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products or services, or practice any methods and make improvements thereon subject to the terms and
conditions of this Agreement. Provided Group Brands has paid and continues to pay the Annual Optional Rights Fee, for each twelve (12) month period for which an Annual Optional Rights Fee payment is made, Group Brands’ rights shall include
the receipt of: (a) all 

  
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Derivatives of the MGC Licensed Intellectual Property, including any new intellectual property solely owned and developed by SnackCo (or its Affiliates or Subsidiaries) directed to MGC for use in
any such countries or regions where Group Brands has rights with respect to the MGC Licensed Intellectual Property to make, have made, use, sell, offer for sale, supply or have supplied, import or have imported, export or have exported any products
or services, or practice any methods and make improvements thereon; and (b) access to the full-time equivalent employees from SnackCo (or its Affiliates or Subsidiaries) who are knowledgeable on the MGC Licensed Intellectual Property and who
shall provide assistance and services subject to the Project Statement between the parties as set forth on Exhibit D. Upon the payment of the Total Optional Rights Fee, Group Brands shall be granted a perpetual, fully paid-up, royalty-free,
non-exclusive and irrevocable license to the MGC Licensed Intellectual Property within the MGC Defined Territory and LCRB Optional Market, provided, however, that upon the third
(3rd) anniversary from the Separation Date
(regardless of whether the applicable license fees have been paid or not), Group Brands’ right to continue to receive, on a going forward basis, a license to any new intellectual property solely owned and developed by SnackCo (or its Affiliates
or Subsidiaries) directed to MGC shall automatically lapse and its access rights to the full-time equivalent employees from SnackCo (or its Affiliates or Subsidiaries) shall also terminate. 

(1) Group Brands shall have the option, in its sole discretion and upon six (6) months prior written notice to cancel the optional
rights to the MGC Licensed Intellectual Property as set forth in Section 5.2(a)(ii). In the event that Group Brands elects to cancel and does not pay the full Total Optional Rights Fee, Group Brands’ optional rights as set forth in
Section 5.2(a)(ii) shall expire at the end of such twelve (12) month period in which the last Annual Optional Rights Fee has been paid, but Group Brands shall retain a perpetual, fully paid-up, royalty-free license (subject to this
Section 5.2) to the MGC Licensed Intellectual Property within the MGC Defined Territory and in any of the following countries or regions within the MGC Optional Market in which GroceryCo has generated at least a Substantial Amount from products
utilizing such MGC Licensed Intellectual Property by the end of such last twelve (12) month period for which an Annual Optional Rights Fee payment has been paid. 
 (2) Notwithstanding any provision to the contrary, provided Group Brands makes payments in accordance with the terms set forth in Section 5.2(a)(ii), and solely with respect to new intellectual
property solely owed and developed by either party (or its Affiliates or Subsidiaries), each party shall be required to disclose to the other any and all new intellectual property related to the MGC technology for any period in which an Annual
Optional Rights Fee has been made, regardless of whether such information is in the form of an Invention Disclosure, Patent or is kept as a party’s Trade Secret and Know-How. 

(3) If Group Brands fails to make the initial Annual Optional Rights Fee at the time of Separation, then Group Brands shall have no
rights to the MGC Licensed Intellectual Property within the MGC Optional Market or the right to receive any new intellectual property solely owed and developed by SnackCo (or its Affiliates or Subsidiaries) or any right to the full-time equivalent
employees from GroceryCo (or its Affiliates or Subsidiaries) as provided for in Section 5.2(a)(ii). 

  
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 (4) Notwithstanding any provision to the contrary, with respect to new intellectual
property related to the MGC technology developed by a party at any time after the Total Optional Rights Fee has been paid, or at any time after the end of the last twelve (12) month period for which an Annual Optional Rights Fee payment has
been paid if the Total Optional Rights Fee has not been achieved, such new intellectual property shall be owned by the developing party with no obligation or requirement to disclose such new intellectual property to the other party, provided,
however, that this provision shall not affect a party’s rights or obligations with respect to any Licensed Intellectual Property. 
 (b) Two (2) Year Exclusivity Period within the MGC Defined Territory. Group Brands’ license to the MGC Licensed Intellectual Property shall be exclusive within the MGC Defined Territory
for a two (2) year period following Separation, subject to the terms and conditions of this Agreement. At the conclusion of this two (2) year period, or in the event exclusivity lapses beforehand under the terms and conditions of this
Agreement, Intercontinental (and its and their Affiliates and Subsidiaries) may use the MGC Licensed Intellectual Property within the MGC Defined Territory via Direct Entry. 

(c) Extended Three (3) to Ten (10) Year Exclusivity Period within the MGC Defined Territory. Subject
to Section 5.2(e), neither Intercontinental (nor its Affiliates or Subsidiaries) may use the MGC Licensed Intellectual Property within the MGC Defined Territory via a Co-Manufacturer or Supplier until the third (3rd) anniversary of the Separation. 

(i) If by the third (3rd) anniversary of the Separation, GroceryCo generates a Substantial Amount within any of the countries within the
MGC Defined Territory within a twelve (12) month period from products utilizing the MGC Licensed Intellectual Property, Group Brands’ license to the MGC Licensed Intellectual Property shall continue to be exclusive in the MGC Defined
Territory, as applicable, through the tenth
(10th) anniversary from the Separation with respect
to Intercontinental’s (and its and their Affiliates and Subsidiaries) ability to use the MGC Licensed Intellectual Property in the MGC Defined Territory via a Co-Manufacturer or Supplier. If by the third (3rd) anniversary of the Separation, GroceryCo’s revenues in
any country outside the Optional Rights Market failed to generate a Substantial Amount within a twelve (12) month period from products utilizing the MGC Licensed Intellectual Property, Intercontinental (and its and their Affiliates and
Subsidiaries) may use the MGC Licensed Intellectual Property in the MGC Defined Territory via a Co-Manufacturer or Supplier subject to Section 5.2(e). 
 (d) The exclusive license to Group Brands granted in Section 5.2(b) or Section 5.2(c) shall immediately lapse with respect to any country within the MGC Defined Territory, as set forth below,
and Intercontinental may use the MGC Licensed Intellectual Property in the particular jurisdiction via any means, including via a Co-Manufacturer or Supplier (subject to Section 5.2(e)), in the event the following all apply: 

(i) any competitor (whether by brand name or under a private label) enters into a country within the MGC Defined Territory using
substantially similar technology to MGC; 
 (ii) with respect to Intercontinental’s ability to enter into a country within
the MGC Defined Territory, such competitor achieves at least a five percent (5%) ACV in a particular country within the MGC Defined Territory; and 

  
 30 

 (iii) GroceryCo failed to generate a Substantial Amount within a particular country within
the MGC Defined Territory, within the most recent twelve (12) month period from products utilizing the MGC Licensed Intellectual Property by the time in which a competitor has obtained entry pursuant to Section 5.2(d)(i) and
Section 5.2(d)(ii). 
 (e) Neither party may license the MGC Licensed Intellectual Property to a third party or to or with
any Co-Manufacturer or Supplier, provided, however, neither party shall be restricted from using a Co-Manufacturer or Supplier for certain limited components of manufacturing MGC provided that such party does not disclose any of the
MGC Intellectual Property to such Co-Manufacturer or Supplier. However, both parties may license MGC Licensed Intellectual Property to those Approved Third Parties as identified in Schedule 6.1, provided that if Intercontinental’s
consent is required for such license, such consent shall not be unreasonably withheld, delayed or denied. 
 (f) Notwithstanding
Section 5.2(e), a party may, with respect to products covered by or utilizing the MGC Licensed Intellectual Property that are produced by and in a plant owned by that party: 

(i) enter into an agreement with a third party governing the distribution of the products regardless of the brand the products are
marketed under, so long as the party or the third party does not sell the products into the MGC Defined Territory (in the case of SnackCo) or in any country or region that is not within its MGC Defined Territory or its MGC Optional Market (in the
case of GroceryCo) during any period of time where the other party has exclusive rights to such MGC Licensed Intellectual Property as set forth in Section 5.2; and 

(ii) during the first two (2) years after the Separation Date, sell such products to its customers, including
for shipment to retail outlets outside of the MGC Defined Territory (in the case of SnackCo) or within its MGC Defined Territory and its MGC Optional Market (in the case of GroceryCo); provided, however, that beginning upon the second
(2nd) anniversary of the Separation Date, a party
may, subject to any exclusivity rights the other party may have, ship such products to its customers in any country or region. 

(g) SnackCo and GroceryCo shall enter into a separate supply agreement whereby SnackCo agrees to manufacture and supply GroceryCo with
products or parts thereof that are covered by or utilize the MGC Licensed Intellectual Property. The term of the separate supply agreement shall be for a term of up to five (5) years unless extended by the parties. For any new intellectual
property that is developed under such separate supply agreement, ownership and licensing of such developed intellectual property shall be governed by the terms of this Agreement. 

ARTICLE VI 

THIRD PARTY AGREEMENTS 
 Section 6.1 Licensed Intellectual Property Subject to Third Party Rights or Agreements. Each party acknowledges the existence of Third Party Agreements and any continuing obligations and
restrictions that are set forth in the Third Party Agreements and agrees that it has copies of such Third Party Agreements as it may reasonably require. To the 

  
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 extent any intellectual property is jointly owned by a party and a third party pursuant to a Third Party
Agreement, this Agreement shall not be construed to convey any rights to such intellectual property that is not permissible under such Third Party Agreement. The parties agree to cooperate and to take necessary steps, within their control, to ensure
each party’s rights and obligations under this Agreement do not cause a party to be in breach of such Third Party Agreement. The parties further agree to cooperate and to take necessary steps, within their control, and if necessary, to
effectuate the assignment or license of Licensed Intellectual Property in the specified territory pursuant to such Third Party Agreements. Except as set forth in Section 7.1 and Section 7.2, this Agreement shall not be construed as
requiring a party that is not a party post-Separation to a Third Party Agreement to disclose, assign or license new intellectual property to the other party or to a third party under any such Third Party Agreement. Each party further agrees that
upon becoming aware of any provision in this Agreement or in a Third Party Agreement entered into prior to the Separation that was not identified in Schedule 6.1 that would cause a breach of either agreement, to notify the other party. The
parties shall reasonably consult and cooperate with each other in connection with any such Third Party Agreement. The parties agree that this Agreement shall not be construed as making any third party a beneficiary under this Agreement. 

Section 6.2 Indemnification by Licensee for Third Party Agreements. As between Group Brands and Intercontinental and its and
their Affiliates and Subsidiaries, the party who is the licensee of Licensed Intellectual Property that is subject to a Third Party Agreement shall indemnify, defend and hold the other party (i.e., licensor) and its and their Affiliates and
Subsidiaries and each of its and their respective officers, directors, employees, shareholders, agents and representatives (collectively, the “Indemnified Parties”) harmless from and against any and all Liabilities of the
Indemnified Parties relating to, arising out of or resulting from any claim that the licensee’s use of the Licensed Intellectual Property is in breach of or otherwise runs afoul of the Third Party Agreement, including as against any claim that
the licensee’s use of the Licensed Intellectual Property infringes, misappropriates or otherwise uses the Licensed Intellectual Property in violation of any restrictions set forth in such Third Party Agreement. 

ARTICLE VII 

DEVELOPMENT, PROSECUTION AND MAINTENANCE OF 
 LICENSED INTELLECTUAL PROPERTY 
 Section 7.1 Derivatives of
Licensed Patents. The parties acknowledge that either party may make improvements, modifications or derivatives of the Licensed Patents (“Derivative”). Where a party seeks to file a Patent application on any such Derivative
(referred to as a “Derivative Patent Application”), the parties agree as follows: 
 (a) if a party seeks to
file a Derivative Patent Application and such party believes that a claim of priority to a Licensed Patent is required, or if a party believes that such Derivative Patent Application may be rejected by the U.S. Patent and Trademark Office, or such
other foreign intellectual property office in the subject jurisdiction absent common inventorship and/or ownership by one party of both the Derivative Patent Application and the Licensed Patent, then the following provisions apply: 

(i) if the party is the licensee, then that party will provide a full and complete copy of the Derivative Patent Application for filing
to the owner. Upon receipt of the 

  
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 application, the owner shall file or cause to be filed such application in its own name, as applicable or
allowable under the law in the relevant jurisdiction, within forty-five (45) days of receipt thereof, or as otherwise mutually agreed upon between the parties. The licensee shall also consult with the owner with respect to the Patent
application to the extent the Patent application may affect the validity or scope of the owner’s Licensed Patent(s). The owner’s and licensee’s rights in and to the Derivative Patent application (and any Patent issuing therefrom)
shall be the same as their rights to the underlying Licensed Patent and on the same terms and subject to the same restrictions, or 
 (ii) if the party is the owner, then the owner shall file the Derivative Patent Application in its own name and shall provide a full and complete copy of the Derivative Patent Application to the licensee.
The owner’s and licensee’s rights to the Derivative Patent Application (and any Patent issuing therefrom) shall be the same as their rights to the underlying Licensed Patent and on the same terms and subject to the same restrictions.

 (b) Notwithstanding anything set forth in Section 7.1(a): 

(i) the party who conceived of or developed the improvements, modifications or derivatives shall be responsible for the drafting and
initial preparation of the Patent application. 
 (ii) Except with respect to improvements, modifications or derivatives of
LCRB and MGC for so long as a party is paying for the licensed rights thereof subject to Section 5.1(a) and Section 5.2(a), respectively, neither party shall be prevented from making any improvements, modifications or derivatives of the
Licensed Patents and retaining such Derivatives as a Trade Secret of such developing party. In the event a party maintains a Derivative as a Trade Secret, such party shall be under no obligation to disclose the Derivative to the other Party and
shall have no obligation to grant any right or license to the other party hereunder with respect to any such Derivative. Further, a party’s right to maintain a Derivative as such party’s Trade Secret shall not prevent the other party from
independently developing and preparing its own Derivatives, including filing a Derivative Patent Application on the same or substantially similar Derivative. 
 (iii) Except with respect to improvements, modifications or derivatives of LCRB and MGC for so long as a party is paying for the licensed rights thereof subject to Section 5.1(a) and
Section 5.2(a), respectively, neither party has any obligation to disclose or provide copies to the other party any other Derivative Patent Applications or any other Patent applications that do not fall within the provisions of
Section 5.1, Section 5.2, or Section 7.1(a). In other words, if either party conceives of a Derivative Patent Application wherein the party believes that no claim of priority to a Licensed Patent is necessary and/or believes that the
Derivative Patent Application would not be rejected by the U.S. Patent and Trademark Office, or such other foreign intellectual property office in the subject jurisdiction based on lack of common inventorship and/or ownership with a Licensed Patent,
then such Derivative Application is not subject to the requirements of this Section 7.1(a) and such party shall be under no obligation to disclose the Derivative or any associated Derivative Patent Application to the other party, and the other
party has no rights to any Derivative, Derivative Patent Application or Patent issuing therefrom. 

  
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 (c) The parties agree that copies of any Derivative Patent Applications, including any
non-public information regarding any Derivative or Derivative Patent Application, that are exchanged between the parties pursuant to this Section 7.1 shall be treated as confidential and shall be used solely in accordance with the terms of this
Agreement and within the scope of the applicable license. 
 (d) The parties agree to execute any documents with respect to a
Derivative Patent Application as may be required by the parties to effectuate the rights and obligations in this Section 7.1. 
 Section 7.2 Pipeline Invention Disclosures and Patents. Notwithstanding Section 7.1, with respect to Invention Disclosures prepared within six (6) months from Separation and Patent
applications submitted or filed within eighteen (18) months from Separation, the parties agree as follows: 
 (a) excluding
the Invention Disclosures contained on Schedule 2.1(b) and Schedule 2.1(c), any new Invention Disclosures prepared within the first six (6) months following Separation that relate to the Key Overlap Business or new Invention
Disclosures based upon research and development related to or arising out of each party’s packaging or research groups, each party shall, at its own expense, provide copies of any such Invention Disclosure to the other party’s IP counsel,
chief scientific officer and executive in charge of the applicable business unit within thirty (30) days of the initial preparation of such Invention Disclosure. If a Patent application is filed based on such Invention Disclosure, the other
party shall be granted a license in and to such Patent application (and any Patent issuing therefrom) and the applicable Patent application shall be classified as a Licensed Patent owned by the filing party with the non-filing party obtaining a
license under such Patent application (and any Patent issuing therefrom) subject to and on the same terms and conditions as the party is granted to Licensed Patents within the Key Overlap Business. 

(b) Excluding the scheduled Patent applications contained on Schedule 2.1(b) and Schedule 2.1(c), for all Patent
applications filed within the first six (6) months following Separation that relate to the Key Overlap Business or new Patent applications based upon research and development related to or arising out of each party’s packaging or research
groups, the party filing the application shall, at its own expense, provide copies of any such Patent application as filed, within thirty (30) days of such filing, together with notice of its filing date and serial number, to the other
party’s IP counsel, chief scientific officer and executive in charge of the applicable business unit. The non-filing party shall be granted a license in and to such Patent application (and any Patent issuing therefrom) and the applicable Patent
application shall be classified as a Licensed Patent owned by the filing party with the non-filing party obtaining a license under such Patent application (and any Patent issuing therefrom) subject to and on the same terms and conditions as the
party is granted to Licensed Patents within the Key Overlap Business. 
 (c) For Patent applications within the Key Overlap
Business filed by either party after the initial six (6) months and up to and through the initial eighteen (18) months following Separation and for all Patent applications filed by either party that relate to either the Key Overlap
Business or Non-Key Overlap Business and including all Patent applications based 

  
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 upon research and development related to or arising out of each party’s packaging or research groups
filed up to and through the initial eighteen (18) months following Separation, each party shall, at its own expense, provide copies of any such Patent application as filed, within thirty (30) days of such filing, together with notice of
its filing date and serial number, to the other party’s IP counsel, chief scientific officer and executive in charge of the applicable business unit. The parties shall then mutually determine whether rights to such Patent application would have
been granted to the other party had the Separation not yet occurred. In the event the parties agree that each party should have received rights in and to the Patent application and any Patent issuing therefrom, the Patent application shall be
classified as a Licensed Patent owned by the filing party with the non-filing party obtaining a license under such Patent application (and any Patent issuing therefrom) subject to and on the same terms and conditions as the party is granted to
Licensed Patents within the applicable Key Overlap Business and Non-Key Overlap Business. 
 (d) The parties agree that copies
of any Invention Disclosure or Patent application, including any non-public information regarding any Invention Disclosure or Patent application, that are exchanged between the parties pursuant to this Section 7.2 shall be treated as
confidential. 
 (e) The parties agree that the party who develops and seeks to file such Derivative Patent Application shall be
responsible for the draft and preparation and associated costs of such Derivative Patent Application. 
 (f) The parties agree
to execute any documents as may be required by the parties to effectuate the rights and obligations in this Section 7.2. 

Section 7.3 Party’s Abandonment of Licensed Patents. 

(a) With respect to Licensed Patents owned by a party or any Invention Disclosure scheduled as a Licensed Patent or disclosed under
Section 7.1, if that party decides that it is no longer interested in prosecuting and/or maintaining one or more Licensed Patents at any time, then the owner of the Licensed Patent(s) or the applicable Invention Disclosure shall give written
notice to the licensee of such Licensed Patent or Invention Disclosure within three (3) months of a non-extended filing deadline for maintenance fees and annuities or within thirty (30) days of any non-extended deadline related to the
prosecution of a Licensed Patent or its decision not to proceed with the preparation of a Patent application with respect to such Invention Disclosure of its intention to cease prosecution and/or maintenance, or not to proceed with an extension of
the Licensed Patent and shall permit the licensee, at the licensee’s sole discretion, to either direct the prosecution or maintenance or proceed with the extension under the owner’s name but at licensee’s own costs and expenses, or
if and only if the owner elects to abandon the entire Licensed Patent family, the licensee may continue prosecution or maintenance or proceed with the extension at its own costs and expense. If the owner elects to abandon the entire Licensed
Patent family, and if the licensee elects to continue the prosecution or maintenance or to proceed with the extension, the owner of the Licensed Patent or the applicable Invention Disclosure shall execute such documents and perform such acts at the
licensee’s expense as may be reasonably necessary to effect an assignment of such Licensed Patent or Invention Disclosure (and as applicable other Patents in the same Licensed Patent family) to the licensee in a timely manner, and more
generally to permit the licensee to continue 

  
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 such prosecution and maintenance or to proceed with the extension. Any Patents and Patent applications so
assigned shall not be considered Licensed Patents as of the date of such assignment and the abandoning party shall have no right, title and or interest in and to such abandoned Patents and Patent applications, including any rights to license,
exploit or practice (or exclude others from using, practicing or exploiting) in any way any such abandoned Patents and Patent applications. 
 (b) With respect to Licensed Patents owned by a party, if the non-owning party decides that it is no longer interested in sharing in any costs with the owner with respect to prosecuting and/or maintaining
a Licensed Patent, then the licensee of the Licensed Patent shall give notice to the owner of such Licensed Patent within three (3) months of a non-extended filing deadline for maintenance fees and annuities or within thirty (30) days of
any non-extended deadline related to the prosecution of a Licensed Patent of its intention to cease sharing in the expense of prosecution and/or maintenance, or with respect to an extension, of any Licensed Patent. In such case the owner may
continue, at its discretion, prosecution or maintenance or proceed with the extension at its own costs and expense. Any Patents and Patent applications where the licensee ceases to participate in or share the costs of such prosecution, maintenance
or extension shall not be considered Licensed Patents as of the date the licensee ceases to share in the applicable costs and the licensee shall have no right, title or interest in and to such Patents or Patent applications, including any rights to
license, exploit or practice (or exclude others from using, practicing or exploiting) in any way any such Patents and Patent applications. Provided, however, that if neither party elects to continue such prosecution, maintenance or
extension, or if both decide to abandon the Patent, then neither party may restrict the other from exploiting, practicing or using the applicable abandoned Licensed Patents subject to any other patent rights held by a respective party. 

(c) In the event that neither party desires to further prosecute, maintain or extend a Licensed Patent in a particular jurisdiction, then
the applicable Licensed Patent shall go abandoned and neither party may restrict the other from exploiting, practicing or using the applicable abandoned Licensed Patents subject to any other patent rights held by a respective party. 

Section 7.4 Foreign Prosecution of Licensed Patents. With respect to Licensed Patents where the decision to file in certain
foreign jurisdictions has not been determined prior to Separation, the parties shall engage in good faith discussions regarding the filing of patent applications directed to the Licensed Patents in other jurisdictions. 

(a) In the event that the owner of the Licensed Patent decides that it is not interested in prosecuting one or more of the Licensed
Patents in such foreign jurisdictions, then the owner of the Licensed Patent(s) shall give written notice to the non-owner within thirty (30) days of any non-extended deadline related to the filing deadline for foreign filing of a Licensed
Patent and shall permit the non-owner, at the non-owner’s sole discretion, to either direct the prosecution under the owner’s name but at the non-owner’s own costs and expenses. With respect to each such foreign jurisdiction in which
the owner elected not to participate or share in the costs of prosecuting the foreign Patent application, such foreign Patents and Patent applications shall not be considered Licensed Patents, solely with respect to the applicable foreign
jurisdiction. The owner of the underlying Licensed Patent shall have no right, title and or 

  
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 interest in and to such foreign Patents and Patent applications, including any rights to license, exploit or
practice (or exclude others from using, practicing or exploiting) in any way any such foreign filings, solely with respect to each such jurisdiction in which the owner did not participate and share in the costs of prosecuting the foreign Patent
application. 
 (b) In the event the non-owner decides that it is not interested in prosecuting one or more of the Licensed
Patents in such foreign jurisdictions, then such non-owner shall give notice to the owner of such Licensed Patent(s) within thirty (30) days of any non-extended deadline related to the filing deadline for foreign filing of a Licensed Patent. In
such case the owner may continue prosecution, at its discretion and at its own costs and expense. With respect to each such foreign jurisdiction in which the non-owner elected not to participate or share in the costs of prosecuting the foreign
Patents and Patent applications, such foreign Patents and Patent applications shall not be considered Licensed Patents, solely with respect to the applicable foreign jurisdiction. The non-owner of the underlying Licensed Patents shall have no right,
title or interest in and to such foreign Patents or Patent applications, including any rights to license, exploit or practice (or exclude others from using, practicing or exploiting) in any way any such foreign Patents and Patent applications.

 (c) If neither party elects to file a Licensed Patent in a foreign jurisdiction, then neither party may restrict the other
from exploiting, practicing or using the applicable Licensed Patents, subject to any other patent rights held by a respective party, in each such application foreign jurisdiction in which the parties mutually elected not to file in. 

(d) A party’s decision to file or not to file in any particular foreign jurisdiction shall not affect either party’s rights,
obligations or limitations otherwise set forth in this Agreement, including with respect to the underlying Licensed Patent. 

Section 7.5 Further Assurances. The parties shall, and shall cause their respective Affiliates and Subsidiaries to, execute
and deliver such instruments of assignment, conveyance and transfer and take such other actions as are necessary to memorialize or perfect the assignments provided for in this ARTICLE VII. The parties shall share equally in such costs associated
with the filing or recording of assignments in the relevant jurisdictions, provided however that in each case above, the applicable assignee shall be solely responsible for preparing, filing and/or recording any assignment, transfer or change of
name documents relating to the Intellectual Property or any other documents necessary to record ownership of the Intellectual Property in the applicable assignee’s name, including the Patent Assignment. The applicable assignee agrees to use
reasonable efforts to promptly file with the U.S. Patent and Trademark Office, or such other foreign intellectual property office as applicable, any necessary documents relating to the assignment, transfer, conveyance and delivery of title and
ownership of the Intellectual Property to the assignee. 
 Section 7.6 Allocation of Patent Prosecution Costs.

 (a) Unless specifically provided for in this Agreement or in one of the Ancillary Agreements incident to the Separation, each
party shall be responsible for all prosecution, maintenance and extension costs relating to each party’s own Non-Licensed Patents. For purposes of this Section, prosecution costs associated with a party’s Non-Licensed 

  
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 Patents shall include costs associated with any interference, opposition, derivation, reexamination, reissue
or other proceeding at the U.S. Patent & Trademark Office or such other foreign intellectual property office. 
 (b)
Subject to each party’s right to abandon Patents under Section 7.3, and subject to Section 7.6(c), with respect to the Licensed Patents, the parties agree that the cost of patent prosecution, maintenance and extensions thereof shall
be shared as follows: 
 (i) During the initial two (2) years after Separation, the party having exclusive rights to the
Licensed Patents for the Key Overlap Business in its Defined Territory shall be responsible for all costs of such prosecution, maintenance and extensions of the Patents. After the initial two (2) years from Separation, each party shall be
responsible for fifty percent (50%) of the costs of prosecution, maintenance and extensions of the applicable Licensed Patents. 
 (ii) Beginning immediately after Separation, each party shall be responsible for fifty percent (50%) of the costs of prosecution, maintenance and extensions of the Licensed Patents in any Undefined
Territory. 
 (iii) Notwithstanding the above, with respect to any Licensed Patent that a third party has exclusive rights to
in a particular country or region, including as provided for in any Third Party Agreement, the party (who either has the contractual relationship with such third party or who otherwise receives compensation from such third party based upon the third
party’s exclusive rights to the Licensed Patent) shall be responsible for all costs within such country or region relating to the prosecution, maintenance and extensions of the Licensed Patent during any period in which the third party has
exclusive rights. 
 (c) Regarding the following categories of prosecution costs associated with the Licensed Patents, the
parties further agree as follows: 
 (i) if a third party initiates interference, opposition, derivation, reexamination or
other proceeding at the U.S. Patent & Trademark Office or such other foreign intellectual property office regarding a Licensed Patent, the party with knowledge thereof shall notify the other party within thirty (30) days. The
parties shall then engage in good faith to determine a mutually acceptable approach for responding to and managing the conduct of the third party proceeding and the costs associated with such proceeding shall be allocated as provided in
Section 7.6(b). 
 (ii) If a party decides to initiate an interference, opposition, derivation, reexamination, reissue or
other proceeding at the U.S. Patent & Trademark Office or such other foreign intellectual property office regarding a Licensed Patent or any legal proceeding related to the validity of any Licensed Patent in a court of competent
jurisdiction, than prior to initiating such proceeding, that party shall notify the other party of its intention and the parties shall engage in good faith to determine a mutually acceptable approach and the costs associated with such
proceeding shall be allocated as provided in Section 7.6(b). 

  
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 ARTICLE VIII 
 ENFORCEMENT AND LITIGATION OF LICENSED INTELLECTUAL 
 PROPERTY

 Section 8.1 Management of Intellectual Property Claims/Litigation; Allocation of Intellectual Property Litigation
Costs. 
 (a) Claim from Third Party. In the event that a party learns of any claim of or alleged claim from a third
party of infringement or threatened infringement of, or related to the Licensed Intellectual Property that the party in good faith believes will impair the rights to the Licensed Intellectual Property, the party with knowledge thereof shall notify
the other party within thirty (30) days of such third party claim. The parties shall engage in good faith to determine a mutually acceptable response to the claim. Provided the parties mutually agree to proceed, litigation or management of the
third party claim shall be according to Section 8.1(c). 
 (b) Initiation of Action Against Third Party. In the
event that in good faith, a party believes that the actions of a third party may impair the rights of any Licensed Intellectual Property, and such party desires to send a claim letter or initiate legal action against a third party for infringement
of the Licensed Intellectual Property, the party seeking to initiate such action shall notify the other party of its intent and shall engage in good faith with the other party to determine whether, and by what means any action against a third party
should be instituted. Provided the parties mutually agree to proceed with the third party claim, litigation or management of the third party claim shall be according to Section 8.1(c). 

(c) Control of Litigation/Strategy. 
 (i) Litigation or Claim in Jurisdiction Impacting Only One Party: Provided the parties mutually agree that one or the other can take action against a third party, if a party seeks to defend against
or initiate a claim against a third party that relates to or might impair the use of the Licensed Intellectual Property in a jurisdiction where only the party is present or where only the party has revenues in a Business related to the particular
claim, then such party shall be solely responsible for any litigation related activities and costs in such jurisdiction; provided however, that to the extent the other party must be added to any lawsuit for standing purposes and/or the other
party’s assistance is needed due to specific expertise or knowledge base, such other party is obliged to consent to being added as a party for standing purposes and/or to provide assistance at the litigating party’s cost. Where only one
party is litigating the claim and paying all costs therefore (because the other party is not impacted or because the other party has opted out pursuant to Section 8.1(e)), then all recoveries shall belong exclusively to such litigating party.
Moreover, if the only reason a party is involved in the litigation is for standing purposes, then the other party shall pay all reasonable costs and expenses of such party. 
 (ii) Litigation or Claim in Jurisdiction Impacting Neither Party: Provided the parties mutually agree that one or the other can take action against a third party, if a party seeks to defend against
or initiate such a claim against a third party that relates to or might impair the use of the Licensed Intellectual Property in a jurisdiction where neither party is present and neither party has revenues in a Business related to the particular
claim, then the party 

  
 39 

 
who owns the applicable Licensed Intellectual Property shall manage the litigation in such jurisdiction and both parties shall share equally in the costs of such litigation. To the extent the
licensee’s assistance is needed due to specific expertise or knowledge base, licensee shall be obliged to provide assistance and such costs and any recovery shall be shared equally by the parties in such jurisdiction. 

(iii) Litigation or Claim in Jurisdiction Impacting Both Parties: Provided the parties mutually agree that one or the other can
take action against a third party, if a party seeks to defend against or initiate a claim against a third party that relates to or might impair the use of the Licensed Intellectual Property in a jurisdiction where both parties are present or where
both parties have revenues in a Business related to the particular claim, the party with the greatest aggregate revenues in such Business shall manage the litigation in such jurisdiction and the costs of litigation shall be split based upon each
party’s pro rata share of net revenues of the Business related to the litigation in such jurisdiction. To extent the non-controlling party must be added to any lawsuit for standing purposes and/or the non-controlling party’s assistance is
needed due to specific expertise or knowledge base, such non-controlling party is obliged to consent to being added as a party for standing purposes and/or to provide assistance and such costs and any recovery shall be split based upon each
party’s pro rata share of net revenues of the Business related to the litigation in such jurisdiction. 
 (d) Consents
Required. The decision whether to bring, maintain or settle any such claims subject to ARTICLE VIII shall be jointly made. With respect to Licensed Intellectual Property, neither party shall or have a right to initiate any such litigation,
opposition, cancellation or related legal proceedings without the consent of the other party. 
 (e) Opt-Out. Except
where necessary for standing purposes, a party that is otherwise obligated to share in the costs associated with initiating a claim or litigation and seeks to withdraw from, or does not want to participate or share in the costs of such litigation
related activities, the other party shall control the litigation and be responsible for all costs and expenses thereof. The non-participating party shall not be entitled to any recoveries related to the claim and such recoveries shall belong
exclusively to the litigating party. For the purposes of this ARTICLE VIII, a party that would have opted-out of the litigation, but not for the standing requirement, such party shall be considered a non-participating party for purposes of this
ARTICLE VIII solely with respect to costs, expenses and recoveries, if any. 
 (f) Settlement. Neither party shall commit
to the settlement of any claim that may negatively impact the non-settling party’s rights subject to the non-settling party’s written consent, which shall not be unreasonably withheld, delayed or denied. 

(g) No Obligation to Police Licensed Intellectual Property. Notwithstanding anything contained herein, neither party is obligated
to monitor or police the use of the Licensed Intellectual Property by third parties other than any licenses to the Licensed Intellectual Property granted by a party (or its Affiliates or Subsidiaries) to a third party. 

ARTICLE IX 

TERM; TERMINATION 

  
 40 

 Section 9.1 Term. The term of this Agreement commences on the Separation and
continues through the life of any applicable license hereunder. 
 Section 9.2 Termination. This Agreement may be
terminated by the Kraft Foods Inc. Board at any time prior to the Distribution. 
 Section 9.3 Effect of
Termination. In the event of any termination of this Agreement prior to the Distribution, no party (or any of its directors or officers) shall have any Liability or further obligation to any other party with respect to this Agreement.

 Section 9.4 Material Breach. Neither party may unilaterally terminate this Agreement for a material breach of
this Agreement by the other party, provided, however, that each party will retain any remedies for such breach that it may be entitled to in a court of law or equity. 

ARTICLE X 

CONFIDENTIALITY 
 Section 10.1 Confidentiality; Protection of Trade Secrets. Each party acknowledges and agrees that Patents and Trade Secrets and Know-How constitute proprietary and/or confidential
information. Accordingly, where either party is a recipient of or licensee of the other party’s Patents or Trade Secrets and Know-How, the receiving party shall use reasonable measures to protect, maintain and safeguard such information as
proprietary and confidential as set forth herein and in ARTICLE VI (Exchange of Information; Litigation Management; Confidentiality) of the Separation Agreement. 
 Section 10.2 Privileged Information. The parties further acknowledge and agree that in furtherance of the rights and obligations in this Agreement, each party may provide or be the recipient
of Privileged Information (as defined in the Separation Agreement). The exchange of Privileged Information shall be subject to ARTICLE VI (Exchange of Information; Litigation Management; Confidentiality) of the Separation Agreement. 

ARTICLE XI 

DISPUTE RESOLUTION AND CORPORATE GOVERNANCE 
 Section 11.1 Licensed Intellectual Property Governance. With respect to the Licensed Intellectual Property and the parties’ rights and obligations to each other as set forth herein, the
parties agree to work cooperatively with each other in order to review, manage and minimize disputes between the parties. In the event the parties are unable to mutually agree upon a course of action under this Agreement, subject to the limitations
herein, such dispute shall be submitted to Dispute Resolution as set forth in this ARTICLE XI. 
 (a) Representatives.
Each party shall make available as required by this ARTICLE XI its Executive Vice President for Research Development and Quality (“RDQ”) and its Patent Counsel for the applicable business unit. In addition, at the request of a party
and to the extent reasonably required due to the applicable subject matter, the parties shall make available the Vice President of RDQ for the applicable business unit and the applicable business unit counsel. 

Section 11.2 Intellectual Property Dispute Resolution Procedures. 

  
 41 

 (a) Step Process. Any controversy or claim arising out of or relating to Intellectual
Property disputes, including requests by a party for access to certain Non-Licensed Patents or Non-Licensed Trade Secrets and Know-How of the other party, under this Agreement or the breach thereof (a “Dispute”), shall be resolved:
(i) first, by a meeting and negotiation between each party’s Executive Vice President for RDQ, Patent Counsel for the applicable Business and such other business counsel and leads as deemed necessary (e.g., Vice President of RDQ for
the business unit, RDQ IP/Strategy and the Business Counsel), where such meeting shall take place within thirty (30) days of either party’s written notice of the Dispute; (ii) if such meeting and negotiations do not resolve the
Dispute within thirty (30) days thereafter, each party’s chief financial officer shall then meet; and (iii) if negotiations fail, such issues shall be escalated in accordance with the dispute resolution provisions of ARTICLE VII
(Dispute Resolution) of the Separation Agreement. 
 (b) Dispute regarding Restricted Technology. Notwithstanding
11.2(a), any Dispute relating to or arising out of the Black Box procedures with respect to a Restricted Technology shall be resolved: (i) first by a meeting and negotiation between each party’s Executive Vice President for RDQ, Patent
Counsel for the applicable Business and such other business counsel and leads as deemed necessary (e.g., Vice President of RDQ for the business unit, RDQ IP/Strategy and the Business Counsel), where such meeting shall take place within thirty
(30) days of either party’s written notice of the Dispute; and (ii) if such meeting and negotiation does not resolve the Dispute within thirty (30) days thereafter, such Dispute shall be resolved by final and binding dispute
resolution by YourEncore or such other dispute resolution party that the parties mutually agree upon. 
 (c) Costs. Each
party shall bear its own costs, expenses and attorneys’ fees in pursuit and resolution of any Dispute, except if arbitration is initiated under Section 11.2(a) of this Agreement, Section 7.3 (Arbitration) of the Separation Agreement
or arbitration using YourEncore, then the non-prevailing party shall pay all costs and expenses of the parties, including all arbitration and legal costs and expenses of the parties. 

Section 11.3 Bi-Annual Intellectual Property Review Meetings. The parties shall, at least twice a year or as otherwise may be
necessary to resolve a Dispute, hold a review meeting at one of the party’s offices, or at such other place as is mutually agreed to by the parties, to review, with respect to the Licensed Intellectual Property: (i) summary of filing and
grant information on new Licensed Patents (including, IDFs), maintenance and annuity decisions for the Licensed Patents, updates, decisions for foreign filings of Licensed Patents not decided prior to the Separation; (ii) abandonment of and/or
transfer of ownership of or license rights in the Licensed Patents; (iii) litigation issues, including any updates or strategies on existing or proposed litigation, or implications of such existing or proposed litigation;
(iv) interference, opposition, derivation, reexamination, reissue or other proceedings with the U.S. Patent and Trademark Office, or such other foreign intellectual property office as applicable; (v) patent marking requirements or any
other Patent marking issues; (vi) Cadbury licensing provisions under Section 3.3(b); (vii) the disclosure to third parties of any of Confidential Information or Licensed Intellectual Property, including any Restricted Technologies and
Know-How or any other Licensed Intellectual Property deemed sensitive by a party; (viii) any fees, costs and expenses associated with any of the above, including any true-up or reimbursement that may be required under this Agreement; and
(ix) address such other issues as may be relevant at the time. Each 

  
 42 

 
party shall be responsible for all fees, costs and expenses with respect to its participation in such meetings. If the parties cannot resolve any outstanding issues at the meeting, then such
issues shall be escalated first to the chief financial officer, and if not then resolved, the issue shall be escalated in accordance with the dispute resolution provisions of ARTICLE VII (Dispute Resolution) of the Separation Agreement,
provided, however, that any Dispute relating to or arising out of a Restricted Technology shall be in accordance with Section 11.2(b). 
 (a) Meeting Agenda. At least two (2) weeks prior to a scheduled meeting pursuant to this Section 11.3, each party shall provide to the other a non-binding, proposed agenda with respect to
the issues it is intending to discuss, including the following: (i) an overview of any issues it is intending to discuss; (ii) any issues such party is seeking to resolve; (iii) any issues that have been resolved since the prior
meeting; (iv) any updates on issues that the other party was seeking; (v) any fees, costs or expenses it seeks reimbursement for or that require being trued-up; and (vi) any other information that such party may deem appropriate.

 Section 11.4 Non-Intellectual Property Dispute Resolution. Either party may proceed and escalate any
non-Intellectual Property Dispute under this Agreement in accordance with the dispute resolution provisions of ARTICLE VII (Dispute Resolution) of the Separation Agreement. 
 ARTICLE XII 
 LIMITATION OF LIABILITY 

Section 12.1 Limitation of Liability. IN NO EVENT SHALL EITHER PARTY OR ITS SUBSIDIARIES OR AFFILIATES BE LIABLE TO THE OTHER
PARTY OR ITS SUBSIDIARIES OR AFFILIATE FOR ANY DIRECT, SPECIAL, CONSEQUENTIAL, INDIRECT, INCIDENTAL OR PUNITIVE DAMAGES OR LOST PROFITS, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE) ARISING IN ANY WAY OUT OF THE DRAFTING OF
THIS AGREEMENT, THE DIVISION OF THE BUSINESSES, OR THE ALLOCATION OF INTELLECTUAL PROPERTY THAT IS EITHER OWNED BY OR LICENSED TO THE PARTIES, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; PROVIDED,
HOWEVER, THAT THE FOREGOING LIMITATIONS SHALL NOT LIMIT DAMAGES AVAILABLE TO EITHER PARTY UNDER APPLICABLE LAW IN THE EVENT OF A PARTY’S INFRINGEMENT OF THE OTHER PARTY’S INTELLECTUAL PROPERTY RIGHTS, A PARTY’S VIOLATION OF THE
RESTRICTIONS ON THE USE, EXPLOITATION, OBLIGATIONS, RESTRICTIONS OR SALE OF THE INTELLECTUAL PROPERTY, OR EITHER PARTY’S OBLIGATIONS OF INDEMNIFICATION UNDER Section 6.2 OR Section 12.2 AND SHALL NOT LIMIT EITHER PARTY’S
OBLIGATIONS EXPRESSLY ASSUMED IN THIS AGREEMENT OR THE SEPARATION AGREEMENT; PROVIDED FURTHER THAT THE EXCLUSION OF PUNITIVE, EXEMPLARY OR TREBLE DAMAGES SHALL APPLY IN ANY EVENT. 

Section 12.2 Indemnification. If, as between Group Brands and Intercontinental (and its and their Affiliates and
Subsidiaries), a party (the “Indemnitor”) breaches any restriction, obligation or limitation contained herein with respect to a Restricted Technology, including any breach by a third party with respect to a Restricted Technology
that is related to or arising out of the disclosure, license or sale of such Restricted Technology by the Indemnitor, the Indemnitor shall indemnify, defend and hold the Indemnified Parties harmless from and against any and all Liabilities,
including any form of damages, relating to, arising out of or resulting such breach of a Restricted Technology. 

  
 43 

 ARTICLE XIII 
 MISCELLANEOUS 
 Section 13.1 Coordination with Certain Ancillary
Agreements; Conflicts. Except as otherwise expressly provided in this Agreement, in the event of any conflict or inconsistency between any provision of any of the Separation Agreement or any other Ancillary Agreements and any provision of this
Agreement, this Agreement shall control over the inconsistent provisions of the Separation Agreement or any other Ancillary Agreements as to the matters specifically addressed in this Agreement. For the avoidance of doubt, the Tax Sharing Agreement
shall govern all matters (including dispute resolution and any indemnities and payments among the parties) relating to Taxes or otherwise specifically addressed in the Tax Sharing Agreement. 

Section 13.2 Canadian Exclusion. 
 (a) In the event of a conflict between the Canadian Asset Transfer Agreement and this Agreement as to any Canadian Intellectual Property, the Canadian Asset Transfer Agreement shall control, solely with
respect to such Canadian Intellectual Property. 
 (b) Notwithstanding any provision of this Agreement to the contrary,
including Section 2.1 and Section 2.2, nothing in this Agreement shall effect, constitute or change the timing of (i) any transfer, assignment, conveyance or other disposition of, or any amendment, modification, supplement or other
change of, or to, any right, title, interest or benefit in, or to the Canadian Intellectual Property, (ii) any transfer, assumption, forgiveness or release of, or any amendment, modification, supplement or other change of, or to, any
Liabilities of Kraft Canada Inc., Mondelez Canada Inc. or of any of their direct or indirect subsidiaries (including partnerships); or (iii) any grant or other creation of any license, leave, authority or other permission to, or by Kraft Canada
Inc. or to or by Mondelez Canada Inc. or any of their direct or indirect subsidiaries (including partnerships). 

Section 13.3 Affiliates and Subsidiaries. Except as expressly set forth in this Agreement, all rights, obligations and
restrictions that apply to a party shall apply equally to each of its and their Affiliates and Subsidiaries. 

Section 13.4 Expenses. Except as expressly set forth in this Agreement, all fees, costs and expenses paid or incurred in
connection with the performance of this Agreement, whether performed by a third party or internally, will be paid by the party incurring such fees or expenses. For the avoidance of doubt, (a) Intercontinental will be responsible for any
transfer and recordal fees related to the transfer of any Intercontinental’s Intellectual Property to Intercontinental and (b) Group Brands will be responsible for any transfer and recordal fees related to the transfer of any Group
Brands’ Intellectual Property to Group Brands. 
 Section 13.5 Amendment and Modification. This Agreement may
not be amended, modified or supplemented in any manner, whether by course of conduct or otherwise, except by an instrument in writing specifically designated as an amendment hereto, signed on behalf of each party. 

  
 44 

 Section 13.6 Waiver. No failure or delay of any party in exercising any right or
remedy hereunder shall operate as a waiver thereof, nor shall any single or partial exercise of any such right or power, or any abandonment or discontinuance of steps to enforce such right or power, or any course of conduct, preclude any other or
further exercise thereof or the exercise of any other right or power. The rights and remedies of the parties hereunder are cumulative and are not exclusive of any rights or remedies that they would otherwise have hereunder. Any agreement on the part
of any party to any such waiver shall be valid only if set forth in a written instrument executed and delivered by a duly authorized officer on behalf of such party. 
 Section 13.7 Notices. All notices and other communications hereunder shall be in writing and shall be deemed duly given (a) on the date of delivery if delivered personally, or if by
facsimile, upon written confirmation of receipt by facsimile, e-mail or otherwise, (b) on the first Business Day following the date of dispatch if delivered utilizing a next-day service by a recognized next-day courier or (c) on the
earlier of confirmed receipt or the fifth Business Day following the date of mailing if delivered by registered or certified mail, return receipt requested, postage prepaid. All notices hereunder shall be delivered to the addresses set forth below,
or pursuant to such other instructions as may be designated in writing by the party to receive such notice: 
 (1) if to
Intercontinental Great Brands LLC or any other SnackCo Entity, to both: 
 Intercontinental Great Brands LLC 

Address: Three Parkway North, Deerfield, Illinois, 60015, U.S.A. 

Attention: General Counsel 
 Facsimile: 
 with a copy (which shall not constitute notice) to: 

Intercontinental Great Brands LLC 
 Address: Three Parkway North, Deerfield, Illinois, 60015, U.S.A. 
 Attention:
Chief Patent Counsel 
 Facsimile: 
 and 
  
  

Attention: 

Facsimile: 

(2) if to Kraft Foods Group Brands LLC or any other GroceryCo Entity, to: 

  
 45 

 Kraft Foods Group Brands LLC 

Address: Three Lakes Drive, Northfield, Illinois, 60093, U.S.A. 
 Attention: General Counsel 
 Facsimile: 

with a copy (which shall not constitute notice) to: 
 Kraft Foods Group Brands LLC 
 Address: Three Lakes Drive, Northfield, Illinois,
60093, U.S.A. 
 Attention: Chief Patent Counsel 
 Facsimile: 
 and 

 
  
 Attention: 
 Facsimile: 

Section 13.8 Interpretation. When a reference is made in this Agreement to a Section, Article, Exhibit or Schedule such
reference shall be to a Section, Article, Exhibit or Schedule of this Agreement unless otherwise indicated. The table of contents and headings contained in this Agreement or in any Exhibit or Schedule are for convenience of reference purposes only
and shall not affect in any way the meaning or interpretation of this Agreement. All words used in this Agreement will be construed to be of such gender or number as the circumstances require. Any capitalized terms used in any Schedule or Exhibit
but not otherwise defined therein shall have the meaning as defined in this Agreement or the Separation Agreement. All Schedules and Exhibits annexed hereto or referred to herein are hereby incorporated in and made a part of this Agreement as if set
forth herein. The words “include,” “includes,” “included,” “including,” or the phrase “e.g.” and words of similar import when used in this Agreement shall mean “including, without
limitation,” unless otherwise specified, and shall not be construed as terms of limitation. The word “day” when used in this Agreement shall mean “calendar day,” unless otherwise specified. Unless otherwise expressly stated,
the words “herein,” “hereof,” and “hereunder” and other words of similar import refer to this Agreement as a whole and not to any particular Section, Subsection or other subpart. 

Section 13.9 Counting Days. When calculating the time period before which, within which or following which any act is to be
done or step taken pursuant to this Agreement, the date that is referenced in calculating such period shall be excluded (for example, if an action is to be taken within two days of a triggering event and such event occurs on a Tuesday then the
action must be taken by Thursday). If the last day of such period is a non-Business Day, the period in question shall end on the next succeeding Business Day. 
 Section 13.10 Entire Agreement. This Agreement and the Separation Agreement and the other Ancillary Agreements and the Annexes, Exhibits, Schedules and Appendices hereto and thereto constitute
the entire agreement, and supersede all prior written agreements, arrangements, 

  
 46 

 
communications and understandings and all prior and contemporaneous oral agreements, arrangements, communications and understandings among the parties with respect to the subject matter hereof.
This Agreement shall not be deemed to contain or imply any restriction, covenant, representation, warranty, agreement or undertaking of any party with respect to the transactions contemplated hereby and thereby other than those expressly set forth
herein or therein or in any document required to be delivered hereunder or thereunder. Notwithstanding any oral agreement or course of action of the parties or their representatives to the contrary, no party to this Agreement shall be under any
legal obligation to enter into or complete the transactions contemplated hereby unless and until this Agreement shall have been executed and delivered by each of the parties. 
 Section 13.11 No Third Party Beneficiaries. Nothing in this Agreement, express or implied, is intended to or shall confer upon any Person other than the parties and their respective successors
and permitted assigns any legal or equitable right, benefit or remedy of any nature under or by reason of this Agreement. 

Section 13.12 Governing Law. This Agreement and all disputes or controversies arising out of or relating to this Agreement or
the transactions contemplated hereby shall be governed by, and construed in accordance with, the internal Laws of the State of New York, without regard to the Laws of any other jurisdiction that might be applied because of the conflicts of laws
principles of the State of New York (other than Section 5-1401 of the New York General Obligations Law). 

Section 13.13 Assignment. Except as specifically provided in this Agreement, none of the rights, interests or obligations
hereunder may be assigned or delegated, in whole or in part, by operation of law or otherwise, by any party without the prior written consent of the other parties, and any such assignment without such prior written consent shall be null and void. If
any party (or any of its successors or permitted assigns) (a) shall consolidate with or merge into any other Person and shall not be the continuing or surviving corporation or entity of such consolidation or merger or (b) shall transfer
all or substantially all of its properties and/or assets to any Person, then, and in each such case, the party (or its successors or permitted assigns, as applicable) shall ensure that such Person assumes all of the obligations of such party (or its
successors or permitted assigns, as applicable) under this Agreement. This Agreement shall be binding on and enure for the benefit of the successors and permitted assigns of each party. 

Section 13.14 Severability. Whenever possible, each provision or portion of any provision of this Agreement shall be
interpreted in such manner as to be effective and valid under applicable Law, but if any provision or portion of any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable Law or rule in any
jurisdiction, such invalidity, illegality or unenforceability shall not affect any other provision or portion of any provision in such jurisdiction, and this Agreement shall be reformed, construed and enforced in such jurisdiction as if such
invalid, illegal or unenforceable provision or portion of any provision had never been contained herein. 
 Section 13.15
Counterparts. This Agreement may be executed in one or more counterparts, all of which shall be considered one and the same instrument and shall become effective when one or more counterparts have been signed by each of the parties and
delivered to the other parties. 

  
 47 

 Section 13.16 Facsimile Signature. This Agreement may be executed by facsimile
signature and a facsimile signature shall constitute an original for all purposes. 
 [The remainder of this page is
intentionally left blank.] 

  
 48 

 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly
authorized representatives. 
  

			
	KRAFT FOODS GLOBAL BRANDS LLC
		
	By:	 	 
		 	Name:
		 	Title:
	
	KRAFT FOODS GROUP BRANDS LLC
		
	By:	 	 
		 	Name:
		 	Title:
	
	KRAFT FOODS UK LTD.
		
	By:	 	 
		 	Name:
		 	Title:
	
	KRAFT FOODS R&D INC.
		
	By:	 	 
		 	Name:
		 	Title:

  
 49Form of Master Ownership and License Agreement Regarding Trademarks

 Exhibit 10.10 

 
  
 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING 
 TRADEMARKS AND RELATED
INTELLECTUAL PROPERTY 
 between 
 KRAFT FOODS GLOBAL BRANDS LLC 
 and 

KRAFT FOODS GROUP BRANDS LLC 
 Dated as of                 , 2012 
  

 

 TABLE OF CONTENTS 

Page 
  

	
	ARTICLE I
	
	DEFINITIONS

  

							
	 Section 1.1
	 	 Table of Definitions
	  	 	5	  
	 Section 1.2
	 	 Certain Defined Terms
	  	 	6	  

 ARTICLE II 
 ALLOCATION OF OWNERSHIP OF TRADEMARKS, BRAND-RELATED 

COPYRIGHTS AND DOMAIN NAMES 
  

							
	 Section 2.1
	 	 Ownership of Trademarks, Brand-Related Copyrights and Domain Names
	  	 	10	  
	 Section 2.2
	 	 Disclaimer of Representations and Warranties
	  	 	14	  
	 Section 2.3
	 	 Agreements regarding “White-Space” Registrations
	  	 	14	  
	 Section 2.4
	 	 Ownership of Composite Marks
	  	 	15	  
	 Section 2.5
	 	 Mistaken Allocations
	  	 	16	  
	 Section 2.6
	 	 Certain Dot-Com Domain Name Arrangements
	  	 	16	  
	 Section 2.7
	 	 Other Electronic Media
	  	 	17	  
	 Section 2.8
	 	 Electronic Marketing with Respect to Territory
	  	 	17	  
	 Section 2.9
	 	 Manufacture
	  	 	17	  
	 Section 2.10
	 	 Third Party Contracts
	  	 	18	  
	 Section 2.11
	 	 Exclusion of Canadian Trademarks
	  	 	18	  
	 Section 2.12
	 	 Compliance with Law
	  	 	18	  

 ARTICLE III 
 LICENSES 
  

							
	 Section 3.1
	 	 License Grants by GroceryCo IPCo to SnackCo IPCo
	  	 	19	  
	 Section 3.2
	 	 License Grants by SnackCo IPCo to GroceryCo IPCo
	  	 	27	  
	 Section 3.3
	 	 Extension of Scope of License Grant; Sub-Brands; Protection of Perpetually Licensed Trademarks
	  	 	30	  
	 Section 3.4
	 	 Reversion
	  	 	31	  
	 Section 3.5
	 	 Obligation to Phase-Out Use
	  	 	32	  
	 Section 3.6
	 	 License for Use in Connection with Recipe Ingredients, Consumer Websites and Social Media
	  	 	33	  
	 Section 3.7
	 	 Assignment and Sublicensing
	  	 	34	  
	 Section 3.8
	 	 Quality Standards and Control
	  	 	35	  
	 Section 3.9
	 	 Registered User Filings and Evidence of Trademark Use
	  	 	37	  
	 Section 3.10
	 	 Goodwill Arising from Use of Marks
	  	 	37	  
	 Section 3.11
	 	 No Inconsistent Action
	  	 	38	  
	 Section 3.12
	 	 Enforcement
	  	 	38	  

  
 i 

							
	Section 3.13	 	 Maintenance of Licensed Trademarks and Monitoring Obligations
	  	 	40	  
	Section 3.14	 	 Responsibility for Proceedings and Litigation Pending on the Distribution Date; Assumption of Control of Prosecution of Assigned Trademark
Applications
	  	 	41	  
	Section 3.15	 	 Changes Affecting the European Union
	  	 	42	  
	Section 3.16	 	 Changes Affecting the List of Countries in Schedule A
	  	 	42	  
	Section 3.17	 	 Permissible Fair Use
	  	 	42	  

 ARTICLE IV 
 DIVERSION 
  

							
	Section 4.1	 	 Diversion
	  	 	42	  
	Section 4.2	 	 Best Practice Preventing Diversion
	  	 	43	  
	Section 4.3	 	 Diversion Panel
	  	 	44	  
	Section 4.4	 	 Material Diversion and Diversion Auditor
	  	 	44	  
	Section 4.5	 	 Cooperation
	  	 	46	  
	Section 4.6	 	 Costs of Diversion Audit
	  	 	46	  
	Section 4.7	 	 Liquidated Damages
	  	 	47	  
	Section 4.8	 	 Acquisition of Perpetual Trademark License
	  	 	48	  
	Section 4.9	 	 Legal Actions
	  	 	50	  

 ARTICLE V 
 FURTHER ASSURANCES AND ADDITIONAL COVENANTS 
  

							
	Section 5.1	 	 Further Assurances
	  	 	50	  
	Section 5.2	 	 Change of SnackCo Name
	  	 	51	  

 ARTICLE VI 
 TERMINATION 
  

							
	Section 6.1	 	 Termination
	  	 	51	  
	Section 6.2	 	 Effect of Termination
	  	 	51	  
	Section 6.3	 	 Agreement Otherwise Not Terminable
	  	 	51	  

 ARTICLE VII 
 DISPUTE RESOLUTION 
  

							
	Section 7.1	 	 Step Process
	  	 	51	  
	Section 7.2	 	 Negotiation and Mediation
	  	 	51	  
	Section 7.3	 	 Arbitration
	  	 	51	  
	Section 7.4	 	 Interim Relief
	  	 	52	  
	Section 7.5	 	 Remedies
	  	 	52	  
	Section 7.6	 	 Expenses
	  	 	52	  

  
 ii 

 ARTICLE VIII 

MISCELLANEOUS 
  

							
	Section 8.1	 	 Coordination with Certain Ancillary Agreements; Conflicts
	  	 	52	  
	Section 8.2	 	 Expenses
	  	 	53	  
	Section 8.3	 	 Amendment and Modification
	  	 	53	  
	Section 8.4	 	 Waiver
	  	 	53	  
	Section 8.5	 	 Notices
	  	 	53	  
	Section 8.6	 	 Interpretation
	  	 	54	  
	Section 8.7	 	 Entire Agreement
	  	 	54	  
	Section 8.8	 	 No Third Party Beneficiaries; Affiliates
	  	 	54	  
	Section 8.9	 	 Governing Law
	  	 	55	  
	Section 8.10	 	 Assignment
	  	 	55	  
	Section 8.11	 	 Severability
	  	 	55	  
	Section 8.12	 	 Counterparts
	  	 	55	  
	Section 8.13	 	 Facsimile Signature
	  	 	55	  
		 		  			
		 		  			
		 		  			
		 		  			
		 		  			

 Schedule A: List of Countries by Region 
 Schedule B: GroceryCo Primary Brands 
 Schedule C: SnackCo Primary Brands 

Schedule D: GroceryCo Domain Names 
 Schedule E:
SnackCo Domain Names 
 Schedule F: European Union Member States in Which Certain GroceryCo-Branded 

                    SnackCo Products Are Actively
Marketed Pursuant to Ten-Year Licenses 
 Schedule G-1: Assignee/Sublicensee Quality Control Obligations for Kraft Licensed Products 

Schedule G-2: Assignee/Sublicensee Quality Control Obligations for Other Licensed Products 
 Schedule H: “Bird’s” Trademark Licence Agreement 
 Schedule I: Usage Guidelines for
Kraft GroceryCo Trademark 
 Schedule J: Usage Guidelines for “Back to Nature” SnackCo Mark 

Schedule K: No-Diversion Letter 
 Schedule L:
Existing Third-Party Contracts Regarding “Crystal Light” 
 Schedule M: Applicable Trademark Licenses 

Schedule N: Non-Customer-Facing SnackCo Entities 

  
 iii

 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING 

TRADEMARKS AND RELATED INTELLECTUAL PROPERTY 
 MASTER OWNERSHIP AND LICENSE AGREEMENT REGARDING TRADEMARKS AND RELATED INTELLECTUAL PROPERTY, dated as of
                    , 2012 (this “Agreement”), between Kraft Foods Global Brands LLC, a Delaware limited liability company
(“SnackCo IPCo”), and Kraft Foods Group Brands LLC, a Delaware limited liability company (“GroceryCo IPCo”). 
 RECITALS 
 A. Kraft Foods Inc., a Virginia corporation (“Kraft
Foods Inc.” or “SnackCo”) and Kraft Foods Group, Inc., a Virginia corporation (“GroceryCo”) have entered into the Separation and Distribution Agreement (the “Separation Agreement”), dated
as of                     , 2012, under which Kraft Foods Inc. will distribute to the Record Holders (as defined in the Separation Agreement), on a
pro rata basis, all the outstanding shares of GroceryCo Common Stock (as defined in the Separation Agreement) owned by Kraft Foods Inc. on the Distribution Date (as defined in the Separation Agreement) (the “Distribution”).

 B. Prior to the Distribution, Kraft Foods Inc., acting through itself and its direct and indirect Subsidiaries (as defined in
the Separation Agreement), has conducted the GroceryCo Business (as defined in the Separation Agreement) and the SnackCo Business (as defined in the Separation Agreement). Pursuant to the Distribution, Kraft Foods Inc. is being separated into two
publicly traded companies: (i) GroceryCo, which will own and conduct, directly and indirectly, the GroceryCo Business; and (ii) SnackCo, which will own and conduct, directly and indirectly, the SnackCo Business. 

C. In furtherance of the separation of Kraft Foods Inc. into two publicly traded companies pursuant to the Separation Agreement,
Section 2.1(b) of the Separation Agreement requires GroceryCo and SnackCo to, and to cause their respective Subsidiaries to, (A) transfer to one or more members of the GroceryCo Group (as defined in the Separation Agreement) all of the
right, title and interest of the SnackCo Group (as defined in the Separation Agreement) in and to all GroceryCo Assets (as defined in the Separation Agreement) and (B) transfer to one or more members of the SnackCo Group all of the right, title
and interest of the GroceryCo Group in and to all SnackCo Assets (as defined in the Separation Agreement). 
 D. In addition to
such transfer of GroceryCo Assets and SnackCo Assets, the parties desire to license to each other certain Trademarks (as defined below) on both a short-term and long-term basis, taking into consideration the historic joint development of such
Trademarks by the GroceryCo and SnackCo Businesses, the overlapping usage by both the GroceryCo and SnackCo Businesses in certain jurisdictions, and the needs for the Licensee (as defined below) to transition to new branding and Trademarks and
exhaust existing inventory. 
 E. The parties desire to enter into an agreement on the following terms and conditions to set
forth their agreements regarding the ownership and licensing of Trademarks used in the conduct of the GroceryCo Business and the SnackCo Business. 

  
 4 

 AGREEMENT 
 In consideration of the foregoing and the mutual covenants and agreements herein contained, and intending to be legally bound hereby, the parties agree as follows: 

ARTICLE I 

DEFINITIONS 

Section 1.1 Table of Definitions. The following terms have the meanings set forth on the pages referenced below: 

 

					
	 Definition
	  	Page	 
	 Accused Party
	  	 	45	  
	 Adjusted EBITDA
	  	 	6	  
	 AEBITDA Statement
	  	 	49	  
	 Agreement
	  	 	4	  
	 Applicable Licensee
	  	 	48	  
	 Applicable Trademark License
	  	 	95	  
	 Asia Pacific Countries
	  	 	16	  
	 Blocking Notice
	  	 	16	  
	 Buy-Back
	  	 	48	  
	 Buy-Back Notice
	  	 	48	  
	 Buy-Back Option
	  	 	48	  
	 Buy-Back Payment
	  	 	48	  
	 Canadian Transfer Agreement
	  	 	6	  
	 Caribbean Countries
	  	 	6	  
	 CEE Countries
	  	 	6	  
	 CEEMA Countries
	  	 	6	  
	 Central American Countries
	  	 	6	  
	 Composite Mark
	  	 	16	  
	 CPR/INTA
	  	 	51	  
	 Customers
	  	 	42	  
	 Dispute
	  	 	51	  
	 Dispute Notice
	  	 	51	  
	 Distribution
	  	 	4	  
	 Diversion Audit
	  	 	45	  
	 Diversion Audit Report
	  	 	46	  
	 Diversion Auditor
	  	 	45	  
	 Diversion Panel
	  	 	44	  
	 European Union
	  	 	7	  
	 Exclusively Licensed Trademark
	  	 	7	  
	 Flavorburst Logo
	  	 	7	  
	 GroceryCo
	  	 	4	  
	 GroceryCo Brand IP
	  	 	7	  
	 GroceryCo Brand-Related Copyrights
	  	 	7	  

					
	 Definition
	  	Page	 
	 GroceryCo Canada
	  	 	7	  
	 GroceryCo Domain Names
	  	 	7	  
	 GroceryCo IPCo
	  	 	4	  
	 GroceryCo Mark Binders
	  	 	8	  
	 GroceryCo Marks
	  	 	8	  
	 GroceryCo Primary Brands
	  	 	8	  
	 GroceryCo Products
	  	 	8	  
	 GroceryCo Sub-Brands
	  	 	10	  
	 GroceryCo Trade Dress
	  	 	11	  
	 GroceryCo Whitespace Jurisdictions
	  	 	14	  
	 GroceryCo-Developed Sub-Brands
	  	 	12	  
	 GroceryCo-Developed Trade Dress
	  	 	12	  
	 ICDR
	  	 	52	  
	 Infringed Party
	  	 	45	  
	 Kraft Foods Inc.
	  	 	4	  
	 Kraft GroceryCo Trademark
	  	 	8	  
	 Kraft Hexagon Logo
	  	 	8	  
	 LA ex-Caribbean Countries
	  	 	8	  
	 Large North American Customer
	  	 	8	  
	 Latin American Countries
	  	 	8	  
	 Licensed GroceryCo Copyright-Protected Materials
	  	 	25	  
	 Licensed SnackCo Copyright-Protected Materials
	  	 	30	  
	 Licensed Trademark
	  	 	8	  
	 Licensee
	  	 	8	  
	 Licensor
	  	 	8	  
	 Material Diversion
	  	 	45	  
	 MEA Countries
	  	 	8	  
	 NA Countries
	  	 	8	  
	 Near East Countries
	  	 	8	  
	 No Diversion Letter
	  	 	9	  
	 Perpetual Licensee
	  	 	9	  

 
 

  
 5 

 

					
	 Premier
	  	 	13	  
	 Relevant Business
	  	 	48	  
	 Repeated Diversion
	  	 	48	  
	 Separation Agreement
	  	 	4	  
	 SnackCo
	  	 	4	  
	 SnackCo Brand IP
	  	 	9	  
	 SnackCo Brand-Related Copyrights
	  	 	9	  
	 SnackCo Canada
	  	 	9	  
	 SnackCo Domain Names
	  	 	9	  
	 SnackCo IPCo
	  	 	4	  
	 SnackCo Mark Binders
	  	 	9	  
	 SnackCo Marks
	  	 	9	  
	 SnackCo Primary Brands
	  	 	9	  

					
	 SnackCo Products
	  	 	9	  
	 SnackCo Sub-Brands
	  	 	12	  
	 SnackCo Trade Dress
	  	 	12	  
	 SnackCo Whitespace Jurisdictions
	  	 	14	  
	 SnackCo-Developed Sub-Brands
	  	 	11	  
	 SnackCo-Developed Trade Dress
	  	 	11	  
	 South American Countries
	  	 	9	  
	 Split-Ownership Brands
	  	 	9	  
	 Sub-Brands
	  	 	10	  
	 Trade Dress
	  	 	10	  
	 Trademarks
	  	 	10	  
	 United States
	  	 	10	  
	 US Military Bases
	  	 	10	  

 
 

  
 Section 1.2
Certain Defined Terms . Capitalized terms used herein without definition shall have the meanings assigned to them in the Separation Agreement. For the purposes of this Agreement: 

“Adjusted EBITDA” shall mean earnings before interest, taxes, depreciation and amortization, each as determined in
accordance with United States generally accepted accounting principles applied on a consistent basis, for the most recent trailing twelve month period, provided that the effects of any of the following shall be excluded from Adjusted EBITDA:
(1) any profit or loss attributable to acquisitions or dispositions of stock or assets, (2) any intangibles/goodwill amortization charges attributable to acquisitions or dispositions of stock or assets, (3) any changes in accounting
standards or practices utilized in preparing the financial statements of the Relevant Business, (4) all items of gain, loss or expense for the applicable year related to restructuring charges for the Relevant Business and (5) all items of
gain, loss or expense for the year determined to be extraordinary or unusual in nature or infrequent in occurrence or related to the disposal of a segment of a business. 
 “Asia Pacific Countries” means the countries listed under the heading “Asia Pacific Countries” in Schedule A hereto. 

“Canadian Transfer Agreement” means the asset transfer agreement
dated                    , 2012 between Mondelez Canada Inc. and Kraft Canada Inc., as may be amended or modified from time to time. 

“Caribbean Countries” means the countries listed under the heading “Caribbean Countries” in Schedule A
hereto. 
 “CEE Countries” means the countries listed under the heading “CEE Countries” in
Schedule A hereto. 
 “CEEMA Countries” means the CEE Countries and the MEA Countries. 

“Central American Countries” means the countries listed under the heading “Central American Countries” in
Schedule A hereto. 

  
 6 

 “European Union” means the member states of the European Union as at the
date hereof and the EFTA countries as at the date hereof (i.e., Iceland, Liechtenstein, Norway and Switzerland). 

“Exclusively Licensed Trademark” means any Licensed Trademark that is the subject of an exclusive license grant
hereunder. 
 “Flavorburst Logo” means the composite logo that consists of “kraft foods” and the
“Flavorburst” graphic that is used as at the date hereof in connection with the GroceryCo Business and the SnackCo Business as shown below. 
  

 
 “GroceryCo Brand-Related Copyrights” means any of the copyrights owned by Kraft Foods
Inc. or any of its direct or indirect Subsidiaries immediately prior to the Distribution in any product packaging, advertising and promotional material and website and other content that relates specifically to products that are primarily branded
with GroceryCo Marks, other than the copyrights mentioned in Section 2.1(d). 
 “GroceryCo Brand IP”
means, collectively, the GroceryCo Marks (and the goodwill associated therewith), the GroceryCo Brand-Related Copyrights and the GroceryCo Domain Names. 
 “GroceryCo Canada” means Kraft Canada Inc. 
 “GroceryCo
Domain Names” means any domain names (uniform resource locator addresses) owned by Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the Distribution that are listed on Schedule D. 

“GroceryCo Mark Binders” means the Trademark binders dated as of the date hereof and labeled “GroceryCo Marks”
that contain a listing of all of the GroceryCo Marks. 
 “GroceryCo Marks” means any of the Trademarks owned by
Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the Distribution that (i) are GroceryCo Primary Brands or (ii) primarily relate to or are primarily used in the GroceryCo Business. The “GroceryCo
Marks” include all of the Trademarks listed in the GroceryCo Mark Binders (other than any SnackCo Primary Brand listed inadvertently therein) and exclude all of the Trademarks that are listed in the SnackCo Mark Binders (other than any
GroceryCo Primary Brand listed inadvertently therein). 
 “GroceryCo Primary Brands” means the brands used in
the GroceryCo Business that are listed on Schedule B hereto. 

  
 7 

 “GroceryCo Products” means products produced, manufactured, advertised,
promoted. marketed, distributed or sold in connection with the GroceryCo Business. 
 “Kraft GroceryCo
Trademark” means the Trademarks “KRAFT” and “KRAFT FOODS” owned by Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the Distribution, including the Kraft Hexagon Logo or any successor
logo adopted by GroceryCo. 
 “Kraft Hexagon Logo” means the Trademark owned by Kraft Foods Inc. or any of its
direct or indirect Subsidiaries immediately prior to the Distribution that consists of “Kraft” bordered with a hexagon as shown below. 
  

 
 “LA ex-Caribbean Countries” means the Latin American Countries excluding the
Caribbean Countries. 
 “Large North American Customer” means as at the Distribution Date one of
the following Customers and any successor thereto: Wal-Mart, CostCo, Safeway, Kroger, Supervalu, and Target, and following the Distribution Date any other Person that is in the top five (5) of all food retailers in the United States.

 “Latin American Countries” means the Caribbean Countries, the Central American Countries, Mexico and the
South American Countries. 
 “Licensed Trademark” means a GroceryCo Mark or a SnackCo Mark that is licensed
under this Agreement by GroceryCo IPCo or SnackCo IPCo, as the case may be, to SnackCo IPCo or GroceryCo IPCo, as applicable. 

“Licensee” means, with reference to a Licensed Trademark, the party (or any of its successors or permitted assigns) to
which such Licensed Trademark is licensed by the other party hereunder. 
 “Licensor” means, with reference to
a Licensed Trademark, the party (or any of its successors or permitted assigns) which licenses a Licensed Trademark to the other party hereunder. 
 “MEA Countries” means the countries listed under the heading “MEA Countries” in Schedule A hereto. 

“NA Countries” means the United States and Canada only. For the avoidance of doubt, the term “NA Countries”
does not include Mexico. 
 “Near East Countries” means the Republic of Yemen, the Republic of Iraq, the
Hashemite Kingdom of Jordan, the Syrian Arab Republic, the Lebanese Republic, Palestine, Israel and the member states of “The Cooperation Council For the Arab States of the Gulf” (GCC), i.e. the United Arab Emirates (consisting of the
emirates: Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain), the Kingdom of Bahrain, the Kingdom of Saudi Arabia, the Sultanate of Oman, the State of Qatar and the State of Kuwait. 

  
 8 

 “No-Diversion Letter” means the letter set out in
Schedule K hereto. 
 “Perpetual Licensee” means a Licensee to which a perpetual license is granted
pursuant to Section 3.1(c) or Section 3.2(c). 
 “SnackCo Brand-Related Copyrights” means any of the
copyrights owned by Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the Distribution in any product packaging, advertising and promotional material and website and other content that relates specifically to
products that are primarily branded with SnackCo Marks, other than the copyrights mentioned in Section 2.1(d). 

“SnackCo Canada” means Mondelez Canada Inc. 
 “SnackCo Domain Names” means any of the domain names (uniform resource locator addresses) owned by Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the
Distribution that are listed on Schedule E hereto. 
 “SnackCo Brand IP” means, collectively, the
SnackCo Marks (and the goodwill associated therewith), the SnackCo Brand-Related Copyrights and the SnackCo Domain Names. 

“SnackCo Mark Binders” means the Trademark binders dated as of the date hereof and labeled “SnackCo Marks”
that contain a listing of all of the SnackCo Marks. 
 “SnackCo Marks” means any of the Trademarks owned by
Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the Distribution that (i) are SnackCo Primary Brands or (ii) primarily relate to or are primarily used in the SnackCo Business. The “SnackCo
Marks” include all of the Trademarks listed in the SnackCo Mark Binders (other than any GroceryCo Primary Brand listed inadvertently therein) and exclude all of the Trademarks that are listed in the GroceryCo Mark Binders (other than any
SnackCo Primary Brand listed inadvertently therein). 
 “SnackCo Primary Brands” means the brands used in the
SnackCo Business that are listed on Schedule C hereto. 
 “SnackCo Products” means products produced,
manufactured, advertised, promoted, marketed, distributed or sold in connection with the SnackCo Business. 
 “South
American Countries” means the countries listed under the heading “South American Countries” in Schedule A hereto. 
 “Split-Ownership Brands” means the following brands used in connection with the GroceryCo Business and the SnackCo Business: “Philadelphia,” “Maxwell House,”
“Gevalia,” “Dream Whip” and “Live Active.” 

  
 9 

 “Sub-Brands” means a Trademark, excluding Trade Dress, used on the front of
the package for purpose of naming product variants, product segments, product flavors, usage occasions and the like and used in combination with a licensed GroceryCo Primary Brand or a licensed SnackCo Primary Brand, as the case may be. 

“Trade Dress” means the rights in the registered or unregistered characteristics of the visual appearance of a product
packaging including the shape or appearance of the container, graphic design, and color scheme or design, or a combination of any of the foregoing that serve as a source identifier and are used on the package in combination with a licensed GroceryCo
Primary Brand or a licensed SnackCo Primary Brand, as the case may be. 
 “Trademarks” means trademarks,
service marks, trade names and other indications of origin or similar rights and all related Trade Dress, in each case, whether registered or unregistered, including all registrations and all applications to register any of the foregoing.

 “United States” means the United States of America, excluding its territories and possessions in the
Caribbean Countries. A license grant that covers the United States shall be deemed to extend to all US Military Bases as well as American Samoa and Guam. 
 “US Military Bases” means any military bases operated by the United States Government anywhere in the world. 
 ARTICLE II 
 ALLOCATION OF OWNERSHIP OF TRADEMARKS, BRAND-RELATED

 COPYRIGHTS AND DOMAIN NAMES 
 Section 2.1 Ownership of Trademarks, Brand-Related Copyrights and Domain Names. 
 (a) Ownership by GroceryCo IPCo. 
 (i) The parties
acknowledge that, as between the parties and their respective Affiliates, GroceryCo IPCo and its Affiliates are the sole and exclusive owners of the GroceryCo Brand IP and that no SnackCo Entity has any right or interest therein, subject to the
licenses granted to SnackCo IPCo in the GroceryCo Brand IP under this Agreement. SnackCo IPCo hereby assigns to GroceryCo IPCo all right, title and interest of SnackCo IPCo in and to the GroceryCo Brand IP, and agrees to cause its Affiliates to
assign pursuant to separate assignment agreements to GroceryCo IPCo or an Affiliate of GroceryCo IPCo designated by GroceryCo IPCo any right, title and interest of such Affiliates of SnackCo IPCo in and to the GroceryCo Brand IP. 

(ii) All Sub-Brands used for GroceryCo Products and adopted by SnackCo IPCo or any of its Affiliates prior to the
Distribution Date with respect to any of the GroceryCo Marks licensed hereunder (“GroceryCo Sub-Brands”) shall be owned by GroceryCo IPCo (or, pursuant to separate assignment agreements, Affiliates of GroceryCo IPCo designated by
GroceryCo IPCo) and deemed to be included in the GroceryCo Marks licensed to SnackCo IPCo hereunder, and SnackCo IPCo hereby assigns to GroceryCo IPCo all right, title and interest of SnackCo IPCo in such

  
 10 

 
GroceryCo Sub-Brands, and agrees to cause its Affiliates to assign pursuant to separate assignment agreements to GroceryCo IPCo or an Affiliate of GroceryCo IPCo designated by GroceryCo IPCo any
right, title and interest of such Affiliates of SnackCo IPCo in and to such GroceryCo Sub-Brands. Sub-Brands that are created in good faith after the Distribution Date by or on behalf of a SnackCo Entity independently from such GroceryCo Sub-Brands
in connection with the use of a GroceryCo Mark licensed by GroceryCo IPCo hereunder (“SnackCo-Developed Sub-Brands”) shall be owned by SnackCo IPCo or its respective Affiliates. 

(iii) All Trade Dress used for GroceryCo Products and adopted by SnackCo IPCo or any of its Affiliates prior to the
Distribution Date with respect to any of the GroceryCo Marks licensed hereunder (“GroceryCo Trade Dress”) shall be owned by GroceryCo IPCo (or, pursuant to separate assignment agreements, Affiliates of GroceryCo IPCo designated by
GroceryCo IPCo) and deemed to be included in the GroceryCo Marks licensed to SnackCo IPCo hereunder, and SnackCo IPCo hereby assigns to GroceryCo IPCo all right, title and interest of SnackCo IPCo in such GroceryCo Trade Dress, and agrees to cause
its Affiliates to assign pursuant to separate assignment agreements to GroceryCo IPCo or an Affiliate of GroceryCo IPCo designated by GroceryCo IPCo any right, title and interest of such Affiliates of SnackCo IPCo in and to such GroceryCo Trade
Dress. Any Trade Dress that is created in good faith after the Distribution Date by or on behalf of a SnackCo Entity independently from such GroceryCo Trade Dress in connection with the use of a GroceryCo Mark licensed by GroceryCo IPCo hereunder
(“SnackCo-Developed Trade Dress”) and that portion of any Trade Dress that relates specifically to any SnackCo Marks shall be owned by SnackCo IPCo or its respective Affiliates. 

(iv) No new GroceryCo Sub-Brands or GroceryCo Trade Dress shall be adopted and used in connection with any licensed
GroceryCo Mark by SnackCo IPCo or any of its Affiliates after the Distribution Date without the prior written approval of GroceryCo IPCo, which GroceryCo IPCo may withhold in its sole discretion. SnackCo IPCo (or its Affiliates) may, without the
prior written approval of GroceryCo IPCo, develop, adopt, file Trademark applications with respect to, and use SnackCo-Developed Sub-Brands or SnackCo-Developed Trade Dress in connection with GroceryCo Marks licensed hereunder; provided that SnackCo
IPCo and its Affiliates shall not file new Trademark applications that combine a licensed GroceryCo Mark with a SnackCo-Developed Sub-Brand or SnackCo-Developed Trade Dress. GroceryCo IPCo shall not hinder, aggravate or block good faith efforts of
SnackCo IPCo or its Affiliates to migrate from a GroceryCo Sub-Brand or GroceryCo Trade Dress included within the license of a GroceryCo Mark to a SnackCo-Developed Sub-Brand or SnackCo-Developed Trade Dress hereunder; provided that such
SnackCo-Developed Sub-Brand or SnackCo-Developed Trade Dress is not confusingly similar to the initially used GroceryCo Sub-Brand or GroceryCo Trade Dress licensed by GroceryCo IPCo hereunder. 

(b) Ownership by SnackCo IPCo. 
 (i) The parties acknowledge that, as between the parties and their respective Affiliates, SnackCo IPCo and its Affiliates are the sole and exclusive owners of the 

  
 11 

 
SnackCo Brand IP and that no GroceryCo Entity has any right or interest therein, subject to the licenses granted to GroceryCo IPCo in the SnackCo Brand IP under this Agreement. GroceryCo IPCo
hereby assigns to SnackCo IPCo all right, title and interest of GroceryCo IPCo in and to the SnackCo Brand IP, and agrees to cause its Affiliates to assign pursuant to separate assignment agreements to SnackCo IPCo or an Affiliate of SnackCo IPCo
designated by SnackCo IPCo any right, title and interest of such Affiliates of GroceryCo IPCo in and to the SnackCo Brand IP. 
 (ii) All Sub-Brands used for SnackCo Products and adopted by GroceryCo IPCo or any of its Affiliates prior to the Distribution Date with respect to any of the SnackCo Marks licensed hereunder
(“SnackCo Sub-Brands”) shall be owned by SnackCo IPCo (or, pursuant to separate assignment agreements, Affiliates of SnackCo IPCo designated by SnackCo IPCo) and deemed to be included in the SnackCo Marks licensed to GroceryCo IPCo
hereunder, and GroceryCo IPCo hereby assigns to SnackCo IPCo all right, title and interest of GroceryCo IPCo in such SnackCo Sub-Brands, and agrees to cause its Affiliates to assign pursuant to separate assignment agreements to SnackCo IPCo or an
Affiliate of SnackCo IPCo designated by SnackCo IPCo any right, title and interest of such Affiliates of GroceryCo IPCo in and to such SnackCo Sub-Brands. Sub-Brands that are created in good faith after the Distribution Date by or on behalf of a
GroceryCo Entity independently from such SnackCo Sub-Brands in connection with the use of a SnackCo Mark licensed by SnackCo IPCo hereunder (“GroceryCo-Developed Sub-Brands”) shall be owned by GroceryCo IPCo or its respective
Affiliates. 
 (iii) All Trade Dress used for SnackCo Products and adopted by GroceryCo IPCo or any of its
Affiliates prior to the Distribution Date with respect to any of the SnackCo Marks licensed hereunder (“SnackCo Trade Dress”) shall be owned by SnackCo IPCo (or, pursuant to separate assignment agreements, Affiliates of SnackCo IPCo
designated by SnackCo IPCo) and deemed to be included in the SnackCo Marks licensed to GroceryCo IPCo hereunder, and GroceryCo IPCo hereby assigns to SnackCo IPCo all right, title and interest of GroceryCo IPCo in such SnackCo Trade Dress, and
agrees to cause its Affiliates to assign pursuant to separate assignment agreements to SnackCo IPCo or an Affiliate of SnackCo IPCo designated by SnackCo IPCo any right, title and interest of such Affiliates of GroceryCo IPCo in and to such SnackCo
Trade Dress. Any Trade Dress that is created in good faith after the Distribution Date by or on behalf of a GroceryCo Entity independently from such SnackCo Trade Dress in connection with the use of a SnackCo Mark licensed by SnackCo IPCo hereunder
(“GroceryCo-Developed Trade Dress”) and that portion of any Trade Dress that relates specifically to any GroceryCo Marks shall be owned by GroceryCo IPCo or its respective Affiliates. 

(iv) No new SnackCo Sub-Brands or SnackCo Trade Dress shall be adopted and used in connection with any licensed SnackCo
Mark by GroceryCo IPCo or any of its Affiliates after the Distribution Date without the prior written approval of SnackCo IPCo, which SnackCo IPCo may withhold in its sole discretion. GroceryCo IPCo (or its Affiliates) may, without the prior written
approval of SnackCo IPCo, develop, adopt, file Trademark applications with respect to, and use GroceryCo-Developed Sub-Brands or GroceryCo-Developed Trade Dress in connection with SnackCo Marks licensed

  
 12 

 
hereunder; provided that GroceryCo IPCo and its Affiliates shall not file new Trademark applications that combine a licensed SnackCo Mark with a GroceryCo-Developed Sub-Brand or
GroceryCo-Developed Trade Dress. SnackCo IPCo shall not hinder, aggravate or block good faith efforts of GroceryCo IPCo or its Affiliates to migrate from a SnackCo Sub-Brand or SnackCo Trade Dress included within the license of a SnackCo Mark to a
GroceryCo-Developed Sub-Brand or GroceryCo-Developed Trade Dress hereunder; provided that such GroceryCo-Developed Sub-Brand or GroceryCo-Developed Trade Dress is not confusingly similar to the initially used SnackCo Sub-Brand or SnackCo Trade Dress
licensed by SnackCo IPCo hereunder. 
 (c) License split of “Bird’s”. SnackCo IPCo shall procure that
Kraft Foods International, Inc. will notify Premier Ambient Products (UK) Limited (“Premier”) of its intention to assign its exclusive trademark license for the sale of dessert products under the “Bird’s” brand in
Canada, which Premier has granted to Kraft Foods International, Inc. under the Trademark Licence Agreement, dated February 13, 2005 and which is attached as Schedule H hereto, to GroceryCo IPCo or another GroceryCo Entity designated by
GroceryCo IPCo, and such GroceryCo Entity shall enter into a deed of adherence with Premier’s affiliate Premier Foods Group Limited prior to or upon the assignment of the “Bird’s” license as set forth in section 9.1 of such
Trademark Licence Agreement. Kraft Foods International, Inc. shall remain the licensee for the sale of dessert products under the “Bird’s” brand in all other licensed territories under such Trademark Licence Agreement, dated
February 13, 2005. Kraft Foods International, Inc. shall also undertake reasonable efforts to obtain Premier’s written consent that sublicensees may be appointed by GroceryCo IPCo (or such other designated GroceryCo Entity) in Canada and
by Kraft Foods International, Inc. in all other licensed territories under such Trademark Licence Agreement, dated February 13, 2005, in each case in accordance with section 9.2 of the Trademark Licence Agreement, dated February 13, 2005.

 (d) Any copyrights owned by Kraft Foods Inc. or any of its direct or indirect Subsidiaries immediately prior to the
Distribution that relate specifically to a Split-Ownership Brand shall be owned, on a divided basis, by GroceryCo IPCo or its Affiliates, on the one hand, and SnackCo IPCo or its Affiliates, on the other hand, and may be used by either party or its
Affiliates without a duty of accounting or other obligation to the other party; provided that any such use of such copyrights in connection with a Split-Ownership Brand shall be consistent with and limited to the territory to which SnackCo
IPCo’s or GroceryCo IPCo’s ownership in and rights to use the Split-Ownership Brand extends hereunder. 
 (e) The
parties shall, and shall cause their respective Affiliates to, execute and deliver such instruments of assignment and transfer and take such other actions as are necessary to memorialize or perfect the assignments provided for in Section 2.1(a)
and Section 2.1(b). The assignee of Trademarks or other intellectual property assigned pursuant to Section 2.1(a) and Section 2.1(b), respectively, shall be responsible, at its sole cost, for filing or recording in the relevant
jurisdictions assignments of the Trademarks or such other intellectual property assigned to such assignee pursuant to Section 2.1(a) or Section 2.1(b), as applicable. To the extent one party is requested by the other party to do so, such
party shall reasonably assist the requesting party in complying with any formalities to memorialize or perfect the assignment of the Trademarks to the requesting party for Trademarks intended hereunder to be owned by such requesting party.

  
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 Section 2.2 Disclaimer of Representations and Warranties. Each of SnackCo
IPCo (on behalf of itself and each other SnackCo Entity) and GroceryCo IPCo (on behalf of itself and each other GroceryCo Entity) understands and agrees that no party (including its Affiliates) to this Agreement is making any representations or
warranties relating in any way to the GroceryCo Brand IP or the SnackCo Brand IP assigned or licensed hereunder to any Consent required in connection therewith, to the value or freedom from any Security Interests of, or any other matter concerning,
any GroceryCo Brand IP or SnackCo Brand IP, or to the legal sufficiency of any assignment, document or instrument delivered hereunder to convey title to any GroceryCo Brand IP or SnackCo Brand IP upon the execution, delivery and filing hereof or
thereof. Except as may expressly be set forth in this Agreement, (a) all GroceryCo Brand IP and SnackCo Brand IP are being transferred or licensed on an “as is,” “where is” basis, (b) any implied warranty of
merchantability, fitness for a specific purpose or otherwise is hereby expressly disclaimed, (c) the respective transferees shall bear the economic and legal risks that any conveyance shall prove to be insufficient to vest in the transferee
good and marketable title, free and clear of any Security Interest and (d) none of the parties (including their Affiliates) to this Agreement or any other Person makes any representation or warranty with respect to any information, documents or
material made available in connection with the entering into of this Agreement or the transactions contemplated hereby. 

Section 2.3 Agreements regarding “White-Space” Registrations. 

(a) Filing exclusivity for GroceryCo Primary Brands and SnackCo Primary Brands except Split-Ownership Brands. The parties
acknowledge that (i) there are various jurisdictions in which GroceryCo IPCo or other GroceryCo Entities have not filed applications or obtained registrations for GroceryCo Primary Brands and in which, if filings or registrations were to have
been made or obtained on the Distribution Date, would have been owned by GroceryCo IPCo as a result of the allocation of ownership of Trademarks made under this Agreement (“GroceryCo Whitespace Jurisdictions”) and (ii) there
are various jurisdictions in which SnackCo IPCo or other SnackCo Entities have not filed applications or obtained registrations for SnackCo Primary Brands and in which, if filings or registrations were to have been made or obtained on the
Distribution Date, would have been owned by SnackCo IPCo based on the allocation of ownership of Trademarks made under this Agreement (“SnackCo Whitespace Jurisdictions”). In order to facilitate the ability of GroceryCo IPCo to
register GroceryCo Primary Brands in the GroceryCo Whitespace Jurisdictions and the ability of SnackCo IPCo to register SnackCo Primary Brands in the SnackCo Whitespace Jurisdictions during the ten-year period following the Distribution Date, each
of GroceryCo IPCo and SnackCo IPCo are agreeing to the restrictions set forth in this Section 2.3 with respect to the filing of certain new Trademark applications in certain jurisdictions. For the ten-year period commencing on the Distribution
Date, GroceryCo IPCo agrees that no GroceryCo Entity shall file any new Trademark applications with respect to any SnackCo Primary Brand (or any Trademark that is identical or confusingly similar thereto) in any SnackCo Whitespace Jurisdictions and
SnackCo IPCo agrees that no SnackCo Entity shall file any new Trademark applications with respect to any GroceryCo Primary Brand (or any Trademark that is identical or confusingly similar thereto) in any GroceryCo Whitespace Jurisdictions. Unless
expressly provided otherwise herein, the parties agree that following the ten-year exclusivity period any new Trademark sought to be registered by a SnackCo Entity shall not use or include the Kraft GroceryCo Trademark or a hexagon/racetrack design
that is identical or confusingly similar to the hexagon/racetrack design incorporated in the Kraft Hexagon Logo or any successor logo adopted by GroceryCo. 

  
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 (b) Filing exclusivity for Split-Ownership Brands. 

(i) No SnackCo Entity shall file during the ten-year period commencing on the Distribution Date any new Trademark
applications for a Split-Ownership Brand (or any Trademark that is identical or confusingly similar thereto) in the NA Countries and the Caribbean Countries and, in the case of “Maxwell House” and “Gevalia”, in addition in the
Latin American Countries; 
 (ii) No GroceryCo Entity shall file during the ten-year period commencing on the
Distribution Date any new Trademark applications for a Split-Ownership Brand (or any Trademark that is identical or confusingly similar thereto) in territories outside the NA Countries and the Caribbean Countries and, in the case of “Maxwell
House” and “Gevalia,” in the European Union and those CEE Countries which are not member states of the European Union as at the date hereof; 
 (c) By way of example related to Section 2.3(a): (i) SnackCo IPCo agrees that no SnackCo Entity shall file during the ten-year period commencing on the Distribution Date in any jurisdiction
anywhere in the world any new Trademark applications with respect to the “Oscar Mayer” GroceryCo Primary Brand (or any Trademark that is identical or confusingly similar thereto); (ii) GroceryCo IPCo agrees that no GroceryCo Entity
shall file during the ten-year period commencing on the Distribution Date in any jurisdiction anywhere in the world any new Trademark applications with respect to the “Oreo” SnackCo Primary Brand (or any Trademark that is identical or
confusingly similar thereto); and by way of example related to Section 2.3(b): GroceryCo IPCo agrees that no GroceryCo Entity shall file during the ten-year period commencing on the Distribution Date in any jurisdiction outside the NA countries
and the Caribbean Countries any new applications with respect to the “Philadelphia” Split-Ownership Brand (or any Trademark that is identical or confusingly similar thereto). At the tenth anniversary of the Distribution Date, the
restrictions imposed under this Section 2.3 on the parties and their Affiliates with respect to filing new Trademark applications shall lapse. 
 (d) Notwithstanding the above, this Section 2.3 shall not prohibit any GroceryCo Entity or SnackCo Entity from filing an application for and registering any new Trademark that was independently
developed after the Distribution Date by or on behalf of such GroceryCo Entity or SnackCo Entity, as the case may be; provided that such Trademark (i) is adopted and filed in good faith, (ii) is not identical or confusingly similar to a
GroceryCo Primary Brand or SnackCo Primary Brand, as the case may be, owned by the other party hereunder in any jurisdiction or a Split-Ownership Brand owned by the other party hereunder in the jurisdiction in which such filing occurs, taking into
account the entire Trademark as filed and the applicable respective goods and services, and (iii) would not violate the other party’s rights if a third party were to make such filing in the same jurisdiction. 

Section 2.4 Ownership of Composite Marks. 

  
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 (a) The parties acknowledge and agree that certain GroceryCo Marks or SnackCo Marks
constitute composite Trademarks (each, a “Composite Mark”) a constituent element of which includes a word, logo, Sub-Brand, or slogan that constitutes a discrete Trademark that is owned by the other party. The parties acknowledge
that the ownership arrangements with respect to Composite Marks to which the parties have agreed are for convenience and a party’s ownership of a Composite Mark does not confer on such party any ownership interest or other rights in any such
constituent element of such Composite Mark that constitutes a discrete Trademark of the other party. For example, a SnackCo Mark that constitutes a Composite Mark is “Kraft Handi-Snacks” and SnackCo IPCo’s ownership of such Composite
Mark does not confer on SnackCo IPCo any ownership or other rights in the Kraft GroceryCo Trademark. 
 (b) A party that owns
any application or registration for a Composite Mark agrees to withdraw or cancel such application or registration of such Composite Mark in any jurisdiction as soon as reasonably practicable after the other party gives written notice (a
“Blocking Notice”) to such party that the existence of such application or registration is blocking the other party from registering or enforcing the discrete Trademark (or variations thereof) owned by the other party that is a
constituent element of such Composite Mark. The parties agree that no registrations of any Composite Mark will be renewed by the owner thereof and that any new registration sought by the owner of any Composite Mark must not include the constituent
element of such Composite Mark that constitutes a discrete Trademark of the other party. A Blocking Notice may be given by a party only if such party has received a communication from the relevant trademark office, a court of competent jurisdiction
or other third party regarding the existence of the block that is the subject of the Blocking Notice. For the avoidance of doubt, the parties agree that the renewal of the registration of any SnackCo Mark that constituted a component of a Composite
Mark and any new Trademark sought to be registered by a SnackCo Entity that serves as a replacement for a Composite Mark, shall not use or include the Kraft GroceryCo Trademark or a hexagon/racetrack design that is identical or confusingly similar
to the hexagon/racetrack design incorporated in the Kraft Hexagon Logo: 
  
 

 
 Section 2.5 Mistaken Allocations. 

If, prior to the third anniversary of the date hereof, either party discovers that a Trademark (other than a GroceryCo Mark that is a
GroceryCo Primary Brand) intended by the parties to be owned by SnackCo was inadvertently listed in the GroceryCo Mark Binders or a Trademark (other than a SnackCo Mark that is a SnackCo Primary Brand) intended by the parties to be owned by
GroceryCo was inadvertently listed in the SnackCo Mark Binders, such party shall provide written notice to the other party and the parties thereafter shall cooperate in good faith and amend the listings in the GroceryCo Mark Binders and SnackCo Mark
Binders, as applicable, and assign any such Trademark to the proper party, as mutually agreed. The parties agree that they shall treat any such mistakenly allocated Trademark as having been owned by the proper party as of the date hereof.

 Section 2.6 Certain Dot-Com Domain Name Arrangements. 

  
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 (a) With respect to a domain name associated with a Split-Ownership Brand, upon either
party’s request, the party owning such domain name shall include on the website located at such domain name a reasonably observable hypertext link, as reasonably approved by the requesting party, to a website owned by requesting party (or one
of its Affiliates) that relates to the sale, advertising or promotion of products under the applicable Split-Ownership Brand in those jurisdictions in which such requesting party owns such Split-Ownership Brands. 

(b) If the GroceryCo Business or the SnackCo Business is using on the date hereof a domain name that includes a Licensed Trademark that
will be licensed hereunder, GroceryCo IPCo or SnackCo IPCo, as the case may be, shall have the right to continue to use such domain name until the expiration of the term of the license granted to such party hereunder for the Licensed Trademark that
is included in such domain name. The party that is permitted to continue to use a domain name that includes a Licensed Trademark shall be the registered user of such domain name during the term of the license of the Licensed Trademark (subject to
such party’s obligation to immediately assign such domain name to the other party upon the expiration or earlier termination of the term of such license). Notwithstanding the allocation of ownership of GroceryCo Domain Names and SnackCo Domain
Names pursuant to Section 2.1, the parties agree to assign domain names to the respective Licensee as necessary to give effect to the terms hereof (subject to the Licensee’s obligation at the end of the relevant license term to assign such
domain names back to the party that owns such domain name in accordance with Section 2.1). 
 Section 2.7
Other Electronic Media. 
 The parties acknowledge and agree that a Licensee may reserve or register other electronic
addresses (including with respect to social media) or similar or successor addresses in any form or media (whether now known or hereafter devised) that include a Licensed Trademark for use in connection with the SnackCo Business (in the case of
SnackCo IPCo as Licensee) or GroceryCo Business (in the case of GroceryCo IPCo as Licensee), provided that the registration or reservation and use of such addresses is otherwise consistent with the terms and conditions of this Agreement, and subject
to the Licensee’s obligation at the end of the relevant license term to assign such address back to the party that owns such Licensed Trademark in accordance with Section 2.1 (or, if not reasonably practicable to so assign, then such
address shall be deregistered or unreserved by such Licensee). 
 Section 2.8 Electronic Marketing with Respect
to Territory. 
 For the avoidance of doubt, the parties acknowledge and agree that advertising, promotion and marketing by
a party on the internet or through any other means, media, or channel (whether now known or hereafter devised) that by its nature may reach Persons located outside the territory that such party is permitted to use a Trademark or copyright hereunder,
shall not be deemed to be in violation of this Agreement provided that such advertising, promotion and marketing are not specifically targeted to or intended to encourage the sale of any products in such territory. 

Section 2.9 Manufacture. 

  
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 For the avoidance of doubt, the parties acknowledge and agree that manufacture of product,
packaging, or materials by or on behalf of a party in a country in which such party is not permitted to use a Trademark for such product hereunder for shipment to a country in which such party is permitted to use a Trademark for such product
hereunder shall not be deemed to be in violation of this Agreement provided that such activity is not publicized by such party in such country and such product, packaging, and materials are not distributed or sold in a manner that is inconsistent
with the terms and conditions of this Agreement. 
 Section 2.10 Third Party Contracts. 

The parties acknowledge and agree that, as of the date hereof, a party or its Affiliate may be bound by a contract with a third party
concerning the Trademarks and related intellectual property rights addressed herein. All rights granted hereunder shall be subject to such third-party contracts, and nothing in this Agreement shall require a party to be in breach of such a
third-party contract. Notwithstanding the foregoing, the applicable party shall and shall cause its Affiliates, to the extent it may do so without being in breach of such third-party contract, to perform under and in connection with such third-party
contracts, and to cause such third parties to perform, in a manner consistent with this Agreement and not renew or extend the term of such third-party contracts with respect to any such provisions that otherwise are in conflict with this Agreement.
A party shall, upon becoming aware of any such provisions that so conflict with this Agreement, notify the other party and reasonably consult and cooperate with the other party in connection therewith. 

Section 2.11 Exclusion of Canadian Trademarks. 

GroceryCo Canada and SnackCo Canada are entering into the Canadian Transfer Agreement addressing, among other things, the parties’
respective ownership rights with respect to Trademarks and related intellectual property rights owned by GroceryCo Canada and by SnackCo Canada and the ownership of Trademarks and related intellectual property rights by certain Affiliates of the
parties that are domiciled in Canada. In the event of a conflict between the Canadian Transfer Agreement and this Agreement, the Canadian Transfer Agreement shall control. Notwithstanding any provision of this Agreement to the contrary, including
the provisions of Sections 2.1(a) and 2.1(b) hereof, nothing in this Agreement shall effect, constitute or change the timing of (i) any transfer, assignment, conveyance or other disposition of, or any amendment, modification, supplement or
other change of or to, any right, title, interest or benefit in any Asset owned or held by GroceryCo Canada, SnackCo Canada or any of their direct or indirect subsidiaries (including partnerships); (ii) any transfer, assumption, forgiveness or
release of, or any amendment, modification, supplement or other change of or to, any Liabilities of GroceryCo Canada, SnackCo Canada or of any of their direct or indirect subsidiaries (including partnerships); or (iii) any grant or other
creation of any license, leave, authority or other permission to or by GroceryCo Canada or to or by SnackCo Canada or any of their direct or indirect subsidiaries (including partnerships). 

Section 2.12 Compliance with Law. 
 In the event that the Law of a particular jurisdiction includes additional requirements that are necessary to prevent a Licensed Trademark hereunder from becoming invalid or

  
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unenforceable other than registration of a Licensed Trademark (e.g., trademark notices or marking requirements, if required by the Laws of a jurisdiction), then at the request of a party the
other party shall reasonably cooperate to assist in implementing or otherwise reasonably satisfying such requirements, and the requesting party shall reimburse the other party for its reasonable costs and expenses incurred in connection therewith.

 ARTICLE III 
 LICENSES 
 Section 3.1 License Grants by GroceryCo
IPCo to SnackCo IPCo. 
 (a) Ten-Year License of Kraft GroceryCo Trademark to SnackCo IPCo. Subject to the terms and
conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the tenth anniversary of the Distribution Date an exclusive, fully-paid, royalty-free, and nontransferable (except as expressly permitted
herein) license to use and display in the following jurisdictions the Kraft GroceryCo Trademark in the same relative size or smaller on the principle display panel as used on the Distribution Date on SnackCo Products in the following product
categories existing on the Distribution Date on which the Kraft GroceryCo Trademark appears on such date in such jurisdictions and on any substantially similar SnackCo Products and flankers and product line extensions of such SnackCo Products
developed by or on behalf of the SnackCo Business or any member of the SnackCo Group after the Distribution Date and in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale of such SnackCo Products
in such jurisdictions: 
 (i) cheese, including, without limitation, processed cheese, cream cheese, grated
cheese, hard cheese and natural cheese in the Near East Countries, Australia and New Zealand, including the use of the GroceryCo mark “Singles” for processed cheese; 

(ii) processed cheese in Mauritius, Mexico, Venezuela, Malaysia, Singapore and Philippines, including the use of the
GroceryCo mark “Singles” for processed cheese; 
 (iii) mayonnaise in the European Union, Mexico,
Venezuela, Australia and New Zealand; 
 (iv) salad dressing in the European Union, Australia and New Zealand

 (v) peanut butter in Australia and New Zealand; 

(vi) ketchup in the European Union; and 

(vii) macaroni and cheese products in Australia and New Zealand including the use of the GroceryCo Marks “Kraft
Mac & Cheese” and “Kraft Easy Mac” for such products. 
 Notwithstanding the foregoing, if, subject to Section 3.7
of this Agreement and Section 4.6 of the Separation Agreement, any of the licenses granted in this Section 3.1(a) are assigned or otherwise transferred by the Licensee to a third party, the term of such license following such

  
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assignment or other transfer shall be limited to the shorter of (A) the remaining term of the original ten-year license term or (B) two years from the date of such assignment or other
transfer; provided that GroceryCo IPCo shall in good faith consider in its sole discretion any requests by SnackCo IPCo to extend the two year remaining term for up to one additional year. 

(b) Two-Year License of Kraft GroceryCo Trademark to SnackCo IPCo. Subject to the terms and conditions of this Agreement,
GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the second anniversary of the Distribution Date, an exclusive, fully-paid, royalty-free and nontransferable license to use and display in the following jurisdictions the
Kraft GroceryCo Trademark in the same relative size or smaller on the principle display panel as used on the Distribution Date on SnackCo Products in the following product categories existing on the Distribution Date on which the Kraft GroceryCo
Trademark appears on such date in such jurisdictions, including such SnackCo Products that are sold in packaging sizes or flavors that are different from the packaging sizes or flavors used prior to the Distribution Date, and in connection with the
production, manufacturing, advertising, promotion, marketing, distribution and sale of such SnackCo Products in such jurisdictions: 
 (i) cheese, including, without limitation, cream cheese, processed cheese, grated cheese, hard cheese and natural cheese in the Asia Pacific Countries (excluding (x) for all types of cheese:
Australia, Indonesia and New Zealand, (y) for processed and cream cheese: Japan, and (z) for processed cheese: Malaysia, Singapore and the Philippines), the European Union, the CEE Countries (other than those countries which are member
states of the European Union as at the date hereof), the MEA Countries (excluding Mauritius and the Near East Countries), the Central American Countries, the South American Countries (excluding Venezuela) and Mexico (excluding for processed cheese);
for the avoidance of doubt, any license to processed cheese under this Section 3.1(b)(i) shall include the use of the GroceryCo Mark “Singles” for processed cheese; 

(ii) mayonnaise in the CEEMA Countries (excluding those CEE Countries which are member states of the European Union as of
the date hereof), the Asia Pacific Countries (excluding Australia and New Zealand), the Central American Countries, and the South American Countries (excluding Venezuela); 

(iii) salad dressing in Costa Rica, Philippines, Malaysia, Singapore, and Hong Kong; 

(iv) peanut butter in the Asia Pacific Countries (excluding Australia and New Zealand); and 

(v) macaroni and cheese products in the United Kingdom, the Republic of Ireland, Colombia, Ecuador, Peru and Panama
including the use of the GroceryCo Marks “Kraft Mac & Cheese” and “Kraft Easy Mac” for such products. 
 (c) Perpetual License of Certain GroceryCo Marks to SnackCo IPCo. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo as from the Distribution Date a
perpetual, exclusive, fully-paid, royalty-free and nontransferable (except as expressly permitted herein) license to use and display in the following jurisdictions the 

  
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following GroceryCo Marks on SnackCo Products existing on the Distribution Date on which such GroceryCo Marks appear on such date in such jurisdictions (except as set forth in
Section 3.1(c)(v) below) and on any substantially similar SnackCo Products and flankers and product line extensions of such SnackCo Products developed by or on behalf of the SnackCo Business or any member of the SnackCo Group after the
Distribution Date and in connection with the production, manufacturing, marketing, advertising, promotion, distribution and sale of such SnackCo Products in such jurisdictions: 

(i) “Miracel”/”Miracle Whip” in the European Union; 

(ii) “Cheez Whiz” in Venezuela, Philippines, and Mexico; 

(iii) “Calumet” in the Philippines; 

(iv) “MiO” in Puerto Rico and Virgin Islands; 

(v) “Kool-Aid” in the Caribbean Countries on any SnackCo Products for all beverages and beverage mixes or
ingredients for beverages in any form, regardless of whether the SnackCo Product existed on the Distribution Date; and 
 (vi) “Jell-O” in Mexico. 
 (d) Ten-Year License of
“Lunchables” to SnackCo IPCo. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the tenth anniversary of the Distribution Date an exclusive, fully-paid,
royalty-free and nontransferable (except as expressly permitted herein) license to use and display in the United Kingdom and the Republic of Ireland the “Lunchables” GroceryCo Mark in the same relative size or smaller on the principle
display panel as used on the Distribution Date on convenience meal SnackCo Products existing on the Distribution Date on which the “Lunchables” GroceryCo Mark appears in the United Kingdom and the Republic of Ireland in conjunction with
the “Dairylea” SnackCo Mark on such date and on any substantially similar convenience meal SnackCo Products and flankers and product line extensions of such convenience meal SnackCo Products developed by or on behalf of the SnackCo
Business or any member of the SnackCo Group after the Distribution Date and in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale of such convenience meal SnackCo Products in such jurisdictions.

 (e) Two-Year License of Certain GroceryCo Marks to SnackCo IPCo. Subject to the terms and conditions of this Agreement
and except as otherwise provided in Section 3.1(e)(viii), GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the second anniversary of the Distribution Date an exclusive, fully-paid, royalty-free and nontransferable
license to use and display in the following jurisdictions the following GroceryCo Marks in the same relative size or smaller on the principle display panel as used on the Distribution Date on SnackCo Products existing on the Distribution Date on
which such GroceryCo Marks appear on such date in such jurisdictions, including such SnackCo Products that are sold in packaging sizes or flavors that are different from the packaging sizes or flavors used prior to the Distribution Date, and in
connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale of such SnackCo Products in such jurisdictions: 

  
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 (i) “Miracel”/”Miracle Whip” in the Asia Pacific
Countries, Panama and the CEEMA Countries (excluding those CEE Countries which are member states of the European Union as of the date hereof); 
 (ii) “Kool-Aid” in the LA ex-Caribbean Countries and the Asia Pacific Countries; 
 (iii) “Cracker Barrel” in the United Kingdom and the Republic of Ireland; 
 (iv) “Bull’s-Eye” in Germany, the United Kingdom and Australia; 
 (v) “Crystal Light” in the Caribbean Countries (excluding Puerto Rico); 
 (vi) “Country Time” in the Caribbean Countries, Central American Countries and Asia Pacific Countries; 
 (vii) “Yuban” and “Sanka” in the Asia Pacific Countries (excluding Japan); 
 (viii) “Planters” for use on bar products in the United States (except that, notwithstanding the foregoing, with respect to “Planters” the foregoing license shall be non-exclusive and
shall terminate on the first anniversary of the Distribution Date). 
 (f) Five-Year License of GroceryCo Mark “Crystal
Light” to SnackCo IPCo in Puerto Rico. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the fifth anniversary of the Distribution Date an exclusive
(subject, for clarity, to Section 2.10, including the third-party contracts set forth in Schedule L hereto), fully-paid, royalty-free and nontransferable license to use and display in Puerto Rico the GroceryCo Mark “Crystal
Light” in the same relative size or smaller on the principle display panel as used on the Distribution Date on beverage SnackCo Products existing on the Distribution Date on which the “Crystal Light” GroceryCo Mark appears in Puerto
Rico on such date and on any substantially similar beverage SnackCo Products and flankers and product line extensions of such beverage SnackCo Products developed by or on behalf of the SnackCo Business or any member of the SnackCo Group after the
Distribution Date and in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale of such beverage SnackCo Products in Puerto Rico. As of the second anniversary of this license, the GroceryCo Mark
“Crystal Light” shall not be used in Puerto Rico for any SnackCo Products other than powdered beverages. 
 (g)
Two-Year License of GroceryCo Marks Used for Ingredients to SnackCo IPCo. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the second anniversary of the
Distribution Date a fully-paid, royalty-free and nontransferable license to use and display in the following jurisdictions the following GroceryCo Marks as an ingredient indicator in the same relative size or smaller on the principle display panel
as used on the Distribution Date on the SnackCo Products existing on the Distribution Date on which such GroceryCo Marks appear as an ingredient indicator on such date in such jurisdictions, including such SnackCo Products that are sold in packaging
sizes or flavors that are different from the packaging sizes or flavors used prior to the Distribution Date and in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale of such SnackCo Products in
such jurisdictions: 

  
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 (i) “Kraft” peanut butter and “Kraft” cheese in the
United States and Canada; 
 (ii) “Cheez Whiz” in the United States and Canada; and 

(iii) “Planters” in the United States; 
 The licenses granted to SnackCo IPCo in this Section 3.1(g) shall be exclusive relative to third parties in the biscuits product category, provided that the license granted in Section 3.1(g)(i)
with respect to the use of “Kraft” cheese shall be exclusive relative to third parties in the biscuits product category and the aerosol cheese category. 
 (h) Three-Year License of Kraft Hexagon Logo and Flavorburst Logo for Signature Lines in SnackCo Business to SnackCo IPCo. Subject to the terms and conditions of this Agreement, GroceryCo IPCo
hereby grants to SnackCo IPCo from the Distribution Date until the third anniversary of the Distribution Date a non-exclusive, fully-paid, royalty-free and nontransferable (except as expressly permitted herein) license to use and display the Kraft
Hexagon Logo and/or the Flavorburst Logo, and any successor logo thereof adopted by GroceryCo, on the packaging of SnackCo Products sold anywhere in the world on which the Kraft Hexagon Logo and/or Flavorburst Logo appear on the signature line of
such SnackCo Products on the Distribution Date. SnackCo Entities that use the Flavorburst Logo not only on the signature line of SnackCo Products but also on SnackCo Business related business equipment and materials shall cease such use by the third
anniversary of the Distribution Date. Notwithstanding anything contained herein to the contrary, SnackCo IPCo agrees that “Kraft Foods” will be removed from all “Distributed by” and similar signature lines no later than three
(3) years from the Distribution Date or such earlier date on which such removal may be required under local applicable regulations or other Laws. SnackCo IPCo shall be entitled to replace in its sole discretion the Kraft Hexagon Logo and/or the
Flavorburst Logo that appear on SnackCo Products with any logo other than the Kraft Hexagon Logo or the Flavorburst Logo (or any logo identical or confusingly similar thereto) at any time within the three-years after the Distribution Date.
Notwithstanding the foregoing, if, subject to Section 3.7 of this Agreement and Section 4.6 of the Separation Agreement, the license granted in this Section 3.1(h) is assigned or otherwise transferred by the Licensee to a third party,
the term of such license following such assignment or other transfer shall be limited to the shorter of (A) the remaining term of the original three-year license term or (B) twelve (12) months from the date of such assignment or other
transfer. 
 (i) Three-Year License of Kraft GroceryCo Trademark as an Umbrella Brand on SnackCo Products to SnackCo
IPCo. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the third anniversary of the Distribution Date a non-exclusive, fully-paid, royalty-free and
nontransferable (except as expressly permitted herein) license to use and display in all jurisdictions the Kraft GroceryCo Trademark as an umbrella brand in the same relative size or smaller on the principle display panel as used on the Distribution
Date on the packaging of SnackCo Products (e.g. on processed cheese in Germany and Spain, or “Kraft Philadelphia” or “Kraft Vegemite” or “Kraft 

  
 23 

 
Miracel Whip”). For the avoidance of doubt, when the Kraft GroceryCo Trademark is used in conjunction with a SnackCo Primary Brand or a GroceryCo Primary Brand, the Kraft GroceryCo Trademark
is considered to be an umbrella brand (e.g. “Kraft Philadelphia” or “Kraft Vegemite” or “Kraft Miracel Whip” or “Kraft Sottilette”). SnackCo Entities’ use of the Kraft GroceryCo Trademark shall appear in
the same relative size or smaller than its use on each particular product on the Distribution Date. 
 (j) Two-Year License
of Kraft GroceryCo Trademark for Company Names of SnackCo Entities. 
 (i) Subject to the terms and
conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo the right to grant sublicenses to SnackCo Entities that are selling SnackCo Products or that are otherwise customer facing SnackCo Entities from the Distribution Date until
the second anniversary of the Distribution Date a non-exclusive, fully-paid, royalty-free and nontransferable license to use and display the Kraft GroceryCo Trademark as a constituent component of their company names existing on the Distribution
Date (e.g. “Kraft Foods Pakistan Limited”) anywhere in the world in connection with the SnackCo Business and related business equipment and materials (e.g. letterheads, business cards, corporate websites, company signs etc.) that are
reasonably required to operate the SnackCo Business. Notwithstanding the obligation to phase-out packaging, promotion or marketing materials pursuant to Section 3.5, for reasonable quantities of such business equipment and materials that
display the SnackCo Entities’ respective company names that include the Kraft GroceryCo Trademark as a constituent component and were already printed and existing on the second anniversary of the Distribution Date, GroceryCo IPCo hereby grants
to the respective SnackCo Entities a period to use and display such materials until they are fully exhausted of up to twelve (12) months following the end of the two-year license period. 

(ii) SnackCo IPCo agrees that each of the SnackCo Entities that uses the Kraft GroceryCo Trademark as a constituent
component of its company name as at the Distribution Date and that sells SnackCo Products or otherwise is customer facing will remove the Kraft GroceryCo Trademark from its company name no later than two (2) years from the Distribution Date,
unless the new company name that it intends to adopt as a replacement for its existing name that includes the Kraft GroceryCo Trademark as a constituent component is for any reason not available for use or is challenged by a third party in the
jurisdiction in which it is organized. In such an event, SnackCo IPCo shall inform GroceryCo IPCo no later than thirty (30) days prior to the end of the two-year license period about such an instance, in which case the respective SnackCo Entity
shall be entitled to continue to use the Kraft GroceryCo Trademark as a constituent component of its company name in connection with the SnackCo Business and related packaging, promotion or any other materials that are reasonably required to operate
the SnackCo Business for an additional period of twelve (12) months following the end of the two-year license period. At the expiration of such additional period of twelve (12) months following the end of the two-year license period, all
use of the Kraft GroceryCo Trademark as a constituent component of a company name by any SnackCo Entity that sells SnackCo Products or otherwise is customer facing and all use of any such related packaging, promotion or any other materials by such
SnackCo Entity shall cease. 

  
 24 

 (iii) For the avoidance of doubt, the parties agree that SnackCo Entities
that do not sell SnackCo Products or otherwise are not customer facing (e.g. dormant companies, holding companies, and intellectual property holding companies (other than Kraft Foods Global Brands LLC)) on the Distribution Date and have the Kraft
GroceryCo Trademark as a constituent component in their company names anywhere in the world in connection with the SnackCo Business, including without limitation the SnackCo Entities set forth in Schedule N hereto, may retain such a company
name for an indefinite period, unless such a SnackCo Entity becomes active in selling SnackCo Products or becomes otherwise customer facing in which case Section 3.1 (j)(i) and (ii) shall apply as from the date the SnackCo Entity commences
selling of SnackCo Products or otherwise becomes customer facing. Without limitation to the foregoing, following the expiration dates set forth in this Section 3.1(j) and upon the reasonable request of GroceryCo IPCo, SnackCo IPCo shall
reasonably cooperate with GroceryCo IPCo to remove the Kraft GroceryCo Trademark from or de-register the corporate name, d/b/a (doing business as) or the like of any member of the SnackCo Group specifically requested by GroceryCo if the existence of
such name is blocking a GroceryCo Entity from incorporating, qualifying to do business, or otherwise adopting or using a company name that includes the Kraft GroceryCo Trademark; provided that such GroceryCo Entity has received a communication from
the relevant government or regulatory authority that such name of such member of the SnackCo Group is blocking such name of such member of the GroceryCo Group. 
 (k) License Grant to GroceryCo Brand-Related Copyrights to SnackCo IPCo. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo as from the Distribution
Date a non-exclusive, fully-paid, royalty-free and nontransferable (except as expressly permitted herein) license of the GroceryCo Brand-Related Copyrights to copy, publicly display, publicly perform, distribute and prepare derivative works based on
any advertising, packaging and promotion materials (and derivatives thereof) that are the subject of the GroceryCo Brand-Related Copyrights and were used or exploited by the SnackCo Business prior to the Distribution Date in connection with the
advertising, promotion, marketing or sale of SnackCo Products on which any of the GroceryCo Marks licensed to SnackCo IPCo in Sections 3.1(a)-(g), Section 3.1 (i) or Section 3.1(l) appear (the “Licensed GroceryCo
Copyright-Protected Materials”). The term of the license of Licensed GroceryCo Copyright-Protected Materials shall be co-terminus with the license of the GroceryCo Marks used on the SnackCo Products to which the Licensed GroceryCo
Copyright-Protected Materials relate and the license of Licensed GroceryCo Copyright-Protected Materials shall be exercisable in the same jurisdictions in which the related license of GroceryCo Marks is exercisable and shall be assignable by SnackCo
IPCo to the same extent as the related license of GroceryCo Marks is assignable by SnackCo IPCo under this Agreement. 
 (l)
License to Grant Sublicenses to Certain Third-Party Partners. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo, for the term lengths set forth below (which such term lengths, for clarity,
shall each be subject to Section 2.10), a fully-paid, royalty-free, nontransferable (except as expressly permitted herein) license solely to grant sublicenses to the following Persons that are licensed to use the applicable GroceryCo Marks as
of the Distribution Date: 

  
 25 

 (i) “Yuban” and “Sanka” coffee in Japan, with the right
to sublicense to Ajinomoto General Foods, Inc., and for a license and sublicense term that commences on the Distribution Date and continues until, subject to Section 2.10, the date on which SnackCo IPCo and its Affiliates cease to own
substantially the same or a greater percentage of Ajinomoto General Foods, Inc. as they own as of the Distribution Date; 
 (ii) “Kraft” cheese, including, without limitation, cream cheese, processed cheese, grated cheese, hard cheese and natural cheese, in Indonesia, with the right to sublicense to P.T. Kraft
Ultrajaya Indonesia, and for a license and sublicense term that commences on the Distribution Date and continues until the longer of (A) the tenth anniversary of the Distribution Date or (B) subject to Section 2.10, the date on which
SnackCo IPCo and its Affiliates cease to own substantially the same or a greater percentage of P.T. Kraft Ultrajaya Indonesia as they own as of the Distribution Date; 

(iii) “Kraft” (including “Kraft Philadelphia”) cream cheese in Japan, with the right to sublicense to
Morinaga Milk Industries Co., Ltd., and for a license and sublicense term that commences on the Distribution Date and is co-terminus with the license granted to Morinaga Milk Industries Co., Ltd.; and 

(iv) “Kraft”, “Planters” and “Mr. Peanut” for the “Biscuit Category” (as defined
in the technology and trademark license agreement for biscuits with Dong Suh Foods Corporation, dated December 1, 2009), in Korea, with the right to sublicense to Dong Suh Foods Corporation, and for a license and sublicense term that commences
on the Distribution Date and continues until the longer of (A) the second anniversary of the Distribution Date or (B) subject to Section 2.10, the date on which SnackCo IPCo and its Affiliates cease to own substantially the same or a
greater percentage of Dong Suh Foods Corporation as they own as of the Distribution Date. 
 For the avoidance of doubt, each license and
sublicense term set forth in Section 3.1(l )(i), (ii) and (iv) above shall be subject to the provisions of the operative agreement between SnackCo IPCo (or one of its Affiliates) and the applicable sublicensee, and in the event of any
inconsistent terms the provisions of such operative agreement shall control over this Section 3.1(l). Such sublicenses shall be of the same scope as the licenses of such GroceryCo Marks that have been granted under the existing license
agreements with such Persons as of the Distribution Date. The license granted under this Section 3.1(l) shall be exclusive to the extent that any of the sublicenses described in the immediately preceding sentence are exclusive. The parties
agree that, subject to the following sentence, P.T. Kraft Ultrajaya Indonesia is exempted from all obligations under this Agreement to change or eliminate the component “Kraft” in its company name “P.T. Kraft Ultrajaya Indonesia”
during the lifetime of this joint venture except as otherwise contemplated in any agreements related to this joint venture that are in existence as of the Distribution Date. If any GroceryCo Entity has received a communication from the relevant
government or regulatory authority that the name “P.T. Kraft Ultrajaya Indonesia” is blocking such GroceryCo Entity from incorporating, qualifying to do business, or otherwise adopting or using a company name that includes the Kraft
GroceryCo Trademark, upon GroceryCo IPCo’s written request, SnackCo IPCo shall, subject to Section 2.10, consult with P.T. Kraft Ultrajaya Indonesia and request in good faith that P.T. Kraft Ultrajaya Indonesia reasonably cooperate with
GroceryCo IPCo to remove the “Kraft” component in its company name, d/b/a (doing business as) or the like. 

  
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 (m) Related Logos and Tag Lines. For clarity, and unless expressly provided otherwise
herein, references to a specific GroceryCo Mark that is a Licensed Trademark under this Section 3.1 shall include the logos, Sub-Brands, Trade Dress, and tag lines (other than “Make Today Delicious” which is owned by SnackCo IPCo)
owned by a GroceryCo Entity as of the Distribution Date and used in connection with such GroceryCo Mark in any product packaging immediately prior to the Distribution Date. 
 (n) License of Certain GroceryCo Domain Names. Subject to the terms and conditions of this Agreement, GroceryCo IPCo hereby grants to SnackCo IPCo from the Distribution Date until the fifth
anniversary of the Distribution Date a non-exclusive, fully-paid, royalty-free and nontransferable (except as expressly permitted herein) license to use the following GroceryCo Domain Names solely for the purpose of forwarding or rerouting e-mail
sent to addresses of any member of the SnackCo Group that use such GroceryCo Domain Names (e.g., john.doe @kraftasia.com) as at the Distribution Date to replacement e-mail addresses of such SnackCo Group member: 

(i) kraftasia.com; 
 (ii) krafteurope.com; 
 (iii) kraftintlhq.com; and 

(iv) kraftla.com. 
 Section 3.2 License Grants by SnackCo IPCo to GroceryCo IPCo. 

(a) Two-Year License of Certain SnackCo Marks to GroceryCo IPCo. Subject to the terms and conditions of this Agreement, SnackCo
IPCo hereby grants to GroceryCo IPCo from the Distribution Date until the second anniversary of the Distribution date an exclusive, fully-paid, royalty-free and nontransferable license to use and display in the United States, Canada and the
Caribbean Countries the following SnackCo Marks in the same relative size or smaller on the principle display panel as used on the Distribution Date on GroceryCo Products existing on the Distribution Date on which such SnackCo Marks appear on such
date in such jurisdictions including such GroceryCo Products that are sold in packaging sizes or flavors that are different from the packaging sizes or flavors used prior to the Distribution Date, and in connection with the production,
manufacturing, advertising, promotion, marketing, distribution and sale thereof in such jurisdictions: 

“Handi-Snacks” and “100 Calorie Banner Design.” 

(b) Two-Year and Five-Year Licenses of Certain SnackCo Marks to GroceryCo IPCo. Subject to the terms and conditions of this
Agreement, SnackCo IPCo hereby grants to GroceryCo IPCo for the license terms set forth below a fully-paid, royalty-free (except as set forth below) and nontransferable license to use and display in the NA Countries and the Caribbean Countries the
following SnackCo Marks in the same relative size or smaller on the 

  
 27 

 
principle display panel as used on the Distribution Date in connection with the GroceryCo “Tassimo” business existing on the Distribution Date on which such SnackCo Marks appear on such
date in the NA Countries and the Caribbean Countries including such “Tassimo” GroceryCo Products that are sold in packaging sizes or flavors that are different from the packaging sizes or flavors used prior to the Distribution Date, and in
connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale thereof in the NA Countries and the Caribbean Countries: 
 (i) from the Distribution Date until the second anniversary of the Distribution Date the following European coffee and chocolate brands: “Café Hag,” “Jacobs,” “Kenco,”
“Mastro Lorenzo,” “Milka” and “Suchard”; and 
 (ii) from the Distribution Date
until the fifth anniversary of the Distribution Date the following European coffee and chocolate brands: “Carte Noire,” “Cadbury” and “Cadbury Caramilk”; provided that the foregoing licenses to “Cadbury” and
“Cadbury Caramilk” shall be limited to Canada. 
 that are used on products currently sold in connection with the “Tassimo”
business conducted by the GroceryCo Business. GroceryCo Canada shall pay to SnackCo IPCo or one of its Affiliates (as designated by SnackCo IPCo) a royalty of two and a half percent (2.5%) of all net revenues of the GroceryCo Entities for sales
in Canada of GroceryCo Products bearing the SnackCo Marks licensed under this Section 3.2(b). The licenses granted to GroceryCo IPCo in this Section 3.2(b) shall be exclusive in the product category: single serve hot beverages and
on-demand brewing systems. 
 (c) Perpetual License of Certain SnackCo Marks to GroceryCo IPCo. Subject to the terms and
conditions of this Agreement, SnackCo IPCo hereby grants to GroceryCo IPCo as from the Distribution Date a perpetual, exclusive (except in the case of the “Sensible Solutions” SnackCo Mark, which is licensed on a non-exclusive basis),
fully-paid, royalty-free and nontransferable (except as expressly permitted herein) license to use and display in the following jurisdictions the following SnackCo Marks on GroceryCo Products existing on the Distribution Date on which such SnackCo
Marks appear in the following jurisdictions on such date (except as set forth in Section 3.2(c)(iii) below) and on any substantially similar GroceryCo Products and flankers and product line extensions of such GroceryCo Products developed by or
on behalf of the GroceryCo Business or any member of the GroceryCo Group after the Distribution Date and in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale thereof in such jurisdictions:

 (i) “Tang” (for all beverages and beverage mixes or ingredients for beverages in any form) in the NA
Countries; 
 (ii) “Back to Nature” on shelf stable macaroni and cheese products in all jurisdictions;

 (iii) “Sensible Solutions” in the United States, Canada, and Caribbean Countries; provided that
GroceryCo IPCo complies in all respects with SnackCo’s nutritional guidelines governing the use of “Sensible Solutions” and provides SnackCo IPCo prior written notice of any assignment or transfer of the foregoing license pursuant to
Section 3.7. 

  
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 (d) Ten-Year License of SnackCo Mark “Tassimo” to GroceryCo IPCo in the NA
Countries and Caribbean Countries. The parties agree that SnackCo IPCo shall grant to GroceryCo IPCo from the Distribution Date until the tenth (10) anniversary of the Distribution Date (or longer, if the Tassimo Systems Agreement is
renewed) an exclusive, fully-paid, royalty-free and nontransferable (except as expressly permitted otherwise) license to use and display in the NA Countries and the Caribbean Countries the SnackCo Mark “Tassimo” on single serve hot
beverages and on-demand brewing systems. The specific terms and conditions for the use of the SnackCo Mark “Tassimo” by GroceryCo IPCo shall be set forth in the Tassimo IP Agreement that shall exclusively govern such use of the SnackCo
Mark “Tassimo” by GroceryCo IPCo. 
 (e) Two-Year License of SnackCo Marks Used for Ingredients to GroceryCo
IPCo. Subject to the terms and conditions of this Agreement, SnackCo IPCo hereby grants to GroceryCo IPCo from the Distribution Date until the second anniversary of the Distribution Date a fully-paid, royalty-free, worldwide and nontransferable
license to use and display the “Oreo,” “Chips Ahoy!,” “Honey Maid” and “Cadbury Caramilk” SnackCo Marks as an ingredient indicator on GroceryCo Products in the same relative size or smaller on the principle
display panel as used on the Distribution Date on which such SnackCo Marks appear as an ingredient indicator on such date in such jurisdictions, including such GroceryCo Products that are sold in packaging sizes or flavors that are different from
the packaging sizes or flavors used prior to the Distribution Date, and in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale of such GroceryCo Products in such jurisdictions. The licenses granted
to GroceryCo IPCo in this Section 3.2(e) shall be exclusive to the following extent: (i) the license to the “Oreo” and “Chips Ahoy!” SnackCo Marks shall be exclusive only in the following product categories: pudding,
coffee, meal kits and no-bake desserts; (ii) the license to the “Honey Maid” SnackCo Mark shall be exclusive only in the following product category: no-bake desserts; and (iii) the license to the “Cadbury Caramilk”
SnackCo Mark shall be exclusive only in the following product category: hot beverages (other than Tassimo single serve hot beverages and on demand brewing systems as set forth in Section 3.2(b)(ii)). For the avoidance of doubt, the licenses
granted under, and the exclusivity described in, this Section 3.2(e), shall be subject to Section 2.10. 
 (f)
Two-Year License of “Oreo” for “Kraft Mac & Cheese” to GroceryCo IPCo. Subject to the terms and conditions of this Agreement, SnackCo IPCo hereby grants to GroceryCo IPCo from the Distribution Date until the
second anniversary of the Distribution Date a non-exclusive, fully-paid, royalty-free, worldwide and nontransferable license to use and display the “Oreo” SnackCo Mark in the same relative size or smaller on the principle display panel as
used on the Distribution Date on the “Oreo” shaped GroceryCo Product “Kraft Mac & Cheese” in connection with the production, manufacturing, advertising, promotion, marketing, distribution and sale thereof. 

(g) License Grant to SnackCo Brand-Related Copyright-Protected Materials to GroceryCo IPCo. Subject to the terms and conditions of
this Agreement, SnackCo IPCo hereby grants to GroceryCo IPCo as from the Distribution date a non-exclusive, fully-paid, royalty-free and nontransferable (except as expressly permitted herein) license of the SnackCo Brand-Related

  
 29 

 
Copyrights to copy, publicly display, publicly perform, distribute and prepare derivative works based on any advertising, packaging and promotion materials (and derivatives thereof) that are the
subject of the SnackCo Brand-Related Copyrights and were used or exploited by the GroceryCo Business prior to the Distribution in connection with the advertising, promotion, marketing or sale of GroceryCo Products on which any of the SnackCo Marks
licensed to GroceryCo in Sections 3.2(a), (b), (c) or (f) appear (the “Licensed SnackCo Copyright-Protected Materials”). The term of the license of Licensed SnackCo Copyright-Protected Materials shall be co-terminus with
the license of the SnackCo Marks used on the GroceryCo Products to which the Licensed SnackCo Copyright-Protected Materials relate and the license of Licensed SnackCo Copyright-Protected Materials shall be exercisable in the same jurisdictions in
which the related license of SnackCo Marks is exercisable and shall be assignable by GroceryCo IPCo to the same extent as the related license of SnackCo Marks is assignable by GroceryCo IPCo under this Agreement. 

(h) Related Logos and Tag Lines. For clarity, and unless expressly provided otherwise herein, references to a
specific SnackCo Mark that is a Licensed Trademark under this Section 3.2 shall include the logos, Sub-Brands, Trade Dress and tag lines (excluding “Make Today Delicious”) owned by a SnackCo Entity as of the Distribution Date and used
in connection with such SnackCo Mark in any product packaging immediately prior to the Distribution. 
 (i)
Phase-Out for Make Today Delicious. Subject to the terms and conditions of this Agreement, SnackCo IPCo hereby grants to GroceryCo IPCo from the Distribution Date until the third anniversary of the Distribution Date a non-exclusive,
fully-paid, royalty-free and non-transferable license to use and display the MAKE TODAY DELICIOUS tag line in those jurisdictions where this tag line is in use as at the Distribution Date. 

Section 3.3 Extension of Scope of License Grant; Sub-Brands; Protection of Perpetually Licensed Trademarks.

 (a) If a Perpetual Licensee desires to request that a perpetually Licensed Trademark be extended to a new product category to
which the license of such Licensed Trademark does not then extend or if a Licensee, whose Licensed Trademark grant is for more than three (3) years, desires to adopt and use a Sub-Brand owned by GroceryCo IPCo or SnackCo IPCo, as the case may
be, with respect to a Licensed Trademark with which such Sub-Brand is used by the Licensor, the Licensee may request that the Licensor extends such license to such new product category or permit the Licensee to adopt and use such Sub-Brand and that
the Licensor files a Trademark application with respect to such new product category or new Sub-Brand in jurisdictions specified by the Licensee for which the Licensee would have rights hereunder, provided that the Licensor may grant or deny any
such request in its sole discretion. The Licensor shall use reasonable efforts to respond to any such request within sixty (60) days. If the Licensee makes any such request to the Licensor, the Licensee, at its sole cost, shall first perform
all appropriate Trademark clearance searches with respect to the new Sub-Brand or the use of such Licensed Trademark with such new product category or such Sub-Brand and provide Licensor with a complete copy of the results of and conclusions with
respect to such searches at the time the Licensee makes any such request to extend a license to a new product category or to adopt and use a new Sub-Brand. If the Licensor grants such request, the Licensee shall reimburse

  
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the Licensor for all filing fees and other reasonable costs and expenses incurred by the Licensor in connection with filing and prosecuting any new Trademark applications with respect to a new
Sub-Brand or the extension of such Licensed Trademark to such new product category and defending any challenges to the new applications or registrations that are brought against the Licensor by a third party. After granting any such request, the
Licensor may withdraw or abandon any such Trademark application only for good cause and only after prior consultation with the Licensee in good faith. 
 (b) A Perpetual Licensee shall be entitled to request the Licensor (i) to file new Trademark applications for new goods relating to the perpetually Licensed Trademark or any Sub-Brand associated with
the perpetually Licensed Trademark that was previously adopted by the Licensor in jurisdictions in which such Licensor owns such Sub-Brand hereunder or (ii) to undertake other reasonable measures relating to the protection or defense of such
Licensed Trademark or Sub-Brand if and when such Trademark applications and measures are reasonably necessary to achieve the Perpetual Licensee’s business goals or to maintain or broaden the protection of such Licensed Trademark or Sub-Brand,
in each case as permitted under this Agreement, and the Licensor shall reasonably cooperate with the Perpetual Licensee in connection with any such request. No such request to file any new Trademark application shall be made by the Perpetual
Licensee unless the Perpetual Licensee, at its sole cost, shall have first performed all appropriate Trademark clearance searches with respect to the new Trademark applications requested to be filed and shall have provided the Licensor with a
complete copy of the results of and conclusions with respect to such searches. The Licensor shall notify the Perpetual Licensee within sixty (60) days whether the Licensor approves the filing of the requested Trademark applications or take
other measures requested by the Perpetual Licensee with respect to the protection or defense of such Licensed Trademark. Such approval shall only be denied, if the Licensor has received legal advice from a reputable outside law firm indicating that
the filing of such Trademark application or the taking of such measures, if challenged by a third party, reasonably could be expected to result in litigation or opposition proceedings in which a decision adverse to the Licensor would be reached.
Upon approval of the Perpetual Licensee’s request, the Licensor shall promptly use commercially reasonable efforts to carry out any such requests provided that the Perpetual Licensee shall reimburse the Licensor for all reasonable costs and
expenses associated with filing such Trademark applications (including any costs of prosecuting such Trademark applications and defending any challenges or claims of infringement brought by third parties as a result of filing such Trademark
applications) or taking the measures that Licensee may request. Licensor shall prosecute such Trademark applications and defend any such challenges or claims of infringement brought by third parties as a result of filing such Trademark applications
or, if and to the extent applicable to the Licensor, otherwise adopting the applicable new Trademark or Sub-Brand in accordance with the Perpetual Licensee’s reasonable direction, and shall cooperate and consult with the Perpetual Licensee in
connection therewith, subject to the Perpetual Licensee continuing to reimburse the Licensor for all reasonable costs and expenses incurred by the Licensor in connection therewith. 

Section 3.4 Reversion. If a Licensee or its Affiliates cease the sale of products bearing a Licensed Trademark that is
licensed under the 
 (i) ten-year license of the Kraft GroceryCo Trademark granted to SnackCo IPCo pursuant to
Section 3.1(a); 

  
 31 

 (ii) perpetual license of certain GroceryCo Marks granted to SnackCo IPCo
pursuant to Section 3.1(c); 
 (iii) ten-year license of the “Lunchables” GroceryCo Mark to
SnackCo IPCo pursuant to Section 3.1(d); 
 (iv) five-year license of the “Carte Noire,”
“Cadbury” and “Cadbury Caramilk” SnackCo Marks granted to GroceryCo IPCo pursuant to Section 3.2(b)(ii); or 
 (v) perpetual license of certain SnackCo Marks granted to GroceryCo IPCo pursuant to Section 3.2(c); 
 in any jurisdiction to which the license of such Licensed Trademark extends, the license in such jurisdiction shall terminate and shall revert to the Licensor. Notwithstanding the foregoing, the licenses
referenced in Section 3.4(iv) above shall not terminate and revert to SnackCo IPCo unless GroceryCo IPCo has ceased the sales of products bearing the applicable SnackCo Mark in both the United States and Canada. If any of the foregoing events
occur, the Licensee shall provide prompt written notice to the Licensor thereof and the license granted under this Agreement to such Licensed Trademark in such jurisdiction thereupon shall cease. A Licensee shall be deemed to have ceased the sale of
products bearing a Licensed Trademark in a jurisdiction if such Licensee and its Affiliates has not sold products bearing such Licensed Trademark in such jurisdiction for a continuous period of twelve (12) months, unless such lack of sales is
attributable to a force majeure event that is outside the reasonable control of the Licensee and its Affiliates. If a Licensor believes that a Licensed Trademark no longer is being used in connection with the sale of product by the Licensee and its
Affiliates in a particular jurisdiction, the Licensor may provide written notice to the Licensee that, unless the Licensee provides to the Licensor within thirty (30) days after receipt of such notice reasonable substantiation that the Licensee
or its Affiliates is continuing to sell, or is prevented by a force majeure event that is outside the reasonable control of the Licensee and its Affiliates from selling, products bearing such Licensed Trademark in the jurisdiction specified in the
notice, the Licensee shall be deemed to have ceased all sales of products bearing such Licensed Trademark in such jurisdiction(s), and the license granted to the Licensee to use such Licensed Trademark in such jurisdiction shall terminate.

 Section 3.5 Obligation to Phase-Out Use. 

(a) Upon any termination or expiration of any license of a Licensed Trademark granted under Sections 3.1, 3.2 and 3.6, the Licensee agrees
(i) to discontinue, and cause each of its Affiliates to discontinue, the production of packaging, promotion and marketing materials that display such Licensed Trademark and (ii) to cease all advertising, couponing and any other
consumer-directed marketing or promotion activity making use of such Licensed Trademark. During the twelve (12) month period following any such termination or expiration of any such license of a Licensed Trademark, the Licensee shall have the
right (i) to sell any finished goods bearing the Licensed Trademark held as inventory on the date of such termination or expiration and (ii) to produce products bearing such Licensed Trademark to the extent necessary to exhaust all
packaging materials existing at the time of such termination or expiration and in connection therewith to use such packaging materials and sell such products as finished goods. Each party 

  
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agrees that it and its Affiliates will not produce or authorize the production of any products or packaging materials bearing a Licensed Trademark licensed to such party with an intent that such
quantities be in excess of the quantity that reasonably would be expected to be sold prior to the termination or expiration of the license of such Licensed Trademark and such party shall have no rights under this Section 3.5 following the
termination or expiration of the relevant license to sell any such product or use any such packaging materials in excess of such quantity. Except as contemplated above in this Section 3.5, all use of a Licensed Trademark by the Licensee shall
cease upon the termination or expiration of the license of such Licensed Trademark. For the avoidance of doubt, the rights and obligations set forth in this Section 3.5 shall apply to the sublicensees of SnackCo IPCo set forth in
Section 3.1(l), subject to Section 2.10. 
 (b) If the Licensee intends to transition the name of a product from a
Licensed Trademark to a new trademark or brand name after the expiration or termination of the Trademark license, the Licensee shall be entitled to announce such transition of a product name prior to the expiration or termination of the Trademark
license in advertising, marketing and sales materials. The Licensee may announce such transition of a product name on the product packaging and shall be permitted to reasonably reduce the prominence of the logos of the Licensed Trademarks as they
appear on such packaging in furtherance of such transition, provided that no so labeled products are shipped to customers or distributors after the expiration or termination of the Trademark license (except during the twelve (12) month period
provided for in Section 3.5(a)). The announcement of the transition of a product name in advertising, marketing, sales materials and product packaging shall be unobtrusive and shall not denigrate or tarnish the image and reputation of the
Licensed Trademark or impair or aggravate a potential market entry by the Licensor after the expiration or termination of the Trademark license. 
 Section 3.6 License for Use in Connection with Recipe Ingredients, Consumer Websites and Social Media. 
 (a) Use of Trademarks in Ingredient Lists of Recipes. For a period of two (2) years from the Distribution Date, both parties may continue to use any Trademark owned by the other party for the
limited purpose of identifying ingredients in a list of ingredients in recipes existing as at the Distribution Date. Upon expiration of this license period, both parties shall remove all use of logos, fanciful fonts, and other branding of the other
party’s Trademarks in all ingredient lists but may continue to use the other party’s word Trademark alone in ingredient lists for its recipes. 
 (b) Use of Trademarks in Recipe Titles and Recipe Collections. For a period of two (2) years from the Distribution Date, both parties may continue to use the other party’s Trademarks in
the titles of recipes or recipe collections existing as at the Distribution Date. By way of example, GroceryCo IPCo may continue to use a recipe title such as “OREO Cheesecake” and SnackCo IPCo may continue to use “Velveeta Party
Dip” for two years after the Distribution Date in any media, including packaging, other print, digital, etc. Upon expiration of this license period, all such use of the other party’s Trademarks in the titles of recipes or recipe
collections shall cease. From the date hereof, neither party nor its Affiliates shall create new recipes or recipe collections using the other party’s Trademarks without first obtaining the prior written consent of the other party. 

  
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 (c) Phase out of SnackCo Marks on Kraft Foods’ Consumer Websites/Social Media
Platforms. For a period of two (2) years from the Distribution Date, GroceryCo IPCo may continue its use of the SnackCo Marks existing on the Distribution Date, including any and all package shots, on its consumer-directed U.S. and Canadian
web sites and social media platforms (e.g., kraftfoods.com, kraftcanada.com, YouTube, Facebook, etc.) including tagging in recipes and site content. GroceryCo IPCo’s use of the SnackCo Marks for this two-year phase out period
shall not expand or deviate in any material aspect from use of the SnackCo Mark on such sites existing as at the Distribution Date. Notwithstanding the foregoing, nothing in this Section 3.6 shall prevent GroceryCo IPCo from exercising its
other license rights under this Agreement or shall prevent the parties from entering into a separate agreement to allow the advertising or integration of content on such sites. 

Section 3.7 Assignment and Sublicensing. 
 Notwithstanding the restrictions as to license periods set out in Section 3.1(a), the licenses granted in Sections 3.1(a), (c), (d), (h) (to the extent permitted by applicable Law), (i) and
(l), and Section 3.1(k) as it relates to Sections 3.1(a), (c), (d), (h), (i) and (l) and Section 3.2(c), and Section 3.2(g) as it relates to Sections 3.2(c), may be assigned or otherwise transferred by SnackCo IPCo and
GroceryCo IPCo as Licensee, as applicable, in connection with the sale of all or substantially all of the assets or business of such party or such party’s Affiliates or upon a change of control of such party or such party’s Affiliates
(whether by merger, stock purchase or otherwise, which shall be deemed an assignment or other transfer for purposes of this Section 3.7 and Section 3.8) or the sale of a product line (in one or more geographies) and related brand rights,
subject to compliance with Section 3.8 of this Agreement and Section 4.6 of the Separation Agreement, to the extent applicable. The licenses granted in Sections 3.1(b), (e), (f) and(g) and Section 3.1(k) as it relates to Sections
3.1(b), (e), (f) and (g), and Sections 3.2(a), (b), (e) and (f) and Section 3.2(g) as it relates to Sections 3.2(a), (b), (e) and (f) shall not be assigned or otherwise transferred by SnackCo IPCo or GroceryCo IPCo as
Licensee, as applicable, without the prior written consent of the other party, which consent may be withheld or delayed for any reason or no reason at all. The licenses granted in Section 3.1, 3.2 and 3.6 hereof may be sublicensed by SnackCo
IPCo and GroceryCo IPCo, respectively, to their Affiliates and to any joint venture in which SnackCo IPCo or GroceryCo IPCo or an Affiliate thereof, as applicable, holds not less than a fifty percent (50%) interest, and, in the case of
perpetual licenses (other than with respect to the license for “Back to Nature” granted pursuant to Section 3.2(c)(ii)), to third parties without consent of the other party and, in the cases of licenses other than perpetual licenses,
to third parties with the prior written consent of the other party (except as otherwise provided below in this Section 3.7). Any such sublicense of licenses that are not perpetual licenses to a joint venture in which SnackCo IPCo or GroceryCo IPCo
or an Affiliate, as applicable, holds less than a fifty percent (50%) interest shall require the Licensor’s prior written consent which shall not be unreasonably withheld or delayed. In the case of licenses that are not perpetual, the
licenses granted in Section 3.1, 3.2 and 3.6 hereof may be sublicensed by SnackCo IPCo and GroceryCo IPCo to third parties without the consent of the other party in connection with the operation of the business of the Licensee and its
Affiliates in the ordinary course of business, but not for the independent use of such third parties (i.e., solely as reasonably necessary for Licensee and its Affiliates to manufacture, market, and sell products, such as sublicenses for purposes of
contract manufacturing but not to permit such manufacturer to distribute and sell to third parties such products). In all cases of an assignment (or other transfer) or grant of a sublicense under this

  
 34 

 
Section 3.7 (including sublicenses existing on the date hereof, subject to Section 2.10), the Licensee shall ensure that the assignee or sublicensee complies with all terms and
conditions of this Agreement with respect to the applicable Licensed Trademark(s), including, to the extent applicable, Section 3.8. For the avoidance of doubt, this Section 3.7 shall not apply to any assignment (or other transfer)
pursuant to a third party agreement signed prior to the date hereof. 
 Section 3.8 Quality Standards and
Control. 
 (a) The parties acknowledge that the Trademarks licensed hereunder have established valuable goodwill and that it
is important to the parties that this valuable goodwill and reputation be preserved. Accordingly, the parties agree that the products with which the Licensed Trademarks are used by a party or its Affiliates, as Licensee, shall for the term of the
respective Trademark license meet quality standards that are substantially equivalent to or higher than those standards maintained by Kraft Foods Inc. and its Subsidiaries immediately prior to the date hereof. Each party covenants and agrees that
all of its and its Affiliates’ activities in connection with such Trademarks licensed to it by the other party will be conducted in conformity with all applicable Laws. In case a Licensed Trademark is used as an ingredient indicator on the
packaging of a certain product, the Licensee shall purchase the indicated ingredient(s) from the Licensor or one of its Affiliates, or from a company designated and approved by the Licensor or one of its Affiliates. 

(b) If SnackCo IPCo assigns or otherwise transfers or sublicenses under Section 3.1(a), (c) (solely with respect to
“Miracel”/”Miracle Whip” or “Cheez Whiz”), (d) (with respect to “Lunchables”), or (i) to a third party any rights, the parties agree that the quality control guidelines set forth in Schedule
G, as may be amended in accordance with this Section 3.8(b), will thereafter be applicable to such sublicensee or assignee and no assignment or sublicensing of any such rights by SnackCo IPCo shall be effective unless the assignee or
sublicensee expressly agrees to adhere to the applicable quality control guidelines set forth in Schedule G, as may be amended in accordance with this Section 3.8(b), with respect to use of the relevant Licensed Trademarks. All use of
the “Back to Nature” SnackCo Marks by GroceryCo IPCo shall be subject to GroceryCo IPCo’s compliance with the quality control guidelines applicable to such use set forth in Schedule J, as may be amended in accordance with this
Section 3.8(b). A Licensor shall only provide amended quality control guidelines under this Section 3.8(b) that also are generally applicable to the Licensor and its Affiliates or their other licensees, and such amended guidelines shall
not require the Licensee or its Affiliates, sublicensees or assigns to make substantial modifications to facilities or capital expenditures except to the extent required by applicable Law and shall not conflict with the express provisions of this
Agreement. 
 (c) Each party reserves all rights of reasonable review and inspection which are necessary to monitor and confirm
compliance with Sections 3.8(a) and, as applicable, 3.8(b) with respect to the Licensed Trademarks it is licensing to the other party hereunder. In addition, upon reasonable written request by the Licensor from time to time, the Licensee shall
furnish to the Licensor, for its inspection, samples of products or materials that bear or are used in connection with the Licensed Trademarks and other information relating to the scope of usage of Licensed Trademarks by the Licensee thereof,
including information regarding the jurisdictions in which the Licensed Trademark is then being used by the Licensee and a description of how the Licensed Trademarks are being used. The Licensor shall have the right to direct such other party

  
 35 

 
to immediately cease any particular use of such Licensed Trademark that Licensor reasonably determines is inconsistent with the rights granted to Licensee hereunder and that has or reasonably
could be expected to have a material and detrimental effect on the value, reputation or goodwill of such Licensed Trademark, or that would otherwise denigrate in any material respect the image and reputation of the Licensor, and such other party
shall comply with such directions reasonably given by the Licensor in accordance with the foregoing. 
 (d) Form of Use of
Licensed Trademarks. 
 (i) Prior to a Licensee changing in any material respect the font, color or label
look of a Licensed Trademark (other than Trademarks that are licensed on a perpetual basis and, to the extent permitted under Sections 2.1(a)(iv) and 2.1(b)(iv), Sub-Brands and Trade Dress) that appears in the principal display panel of a product
sold by the Licensee or its Affiliates, the Licensee shall obtain the prior written approval of the Licensor and such approval shall not be unreasonably withheld or delayed. In order to enable the Licensor to review whether such change intended by
the Licensee of the font, color or label look of a Licensed Trademark constitutes a material deviation from the materials used by Kraft Foods Inc. and its Subsidiaries prior to the date hereof, the Licensee shall submit at least twenty
(20) Business Days in advance of the proposed date of such use to the Licensor representative samples of advertising, promotional or marketing materials or collateral materials depicting the intended modification(s) of the Licensed Trademark
for the Licensor’s written approval. For the avoidance of doubt, the Licensor may deny such approval in particular, if such intended change of the font, color or label look of a Licensed Trademark could jeopardize the recognition that the
Licensed Trademark was used in the registered form. The Licensee shall not submit requests for changes of the Kraft GroceryCo Trademark or the “Back to Nature” SnackCo Mark. 

(ii) All usages of the Kraft GroceryCo Trademark shall comply with the usage guidelines therefor attached as Schedule
I as such usage guidelines are hereafter amended by GroceryCo IPCo in its discretion upon reasonable advance written notice to SnackCo IPCo and all usages of the “Back to Nature” SnackCo Mark shall comply with the Trademark usage
guidelines therefor attached as Schedule J as such usage guidelines are hereafter amended by SnackCo IPCo in its discretion upon reasonable advance written notice to GroceryCo IPCo; provided that such amended usage guidelines are generally
applicable to the Licensor and its Affiliates and their other licensees and do not conflict with the express provisions of this Agreement. Except for Licensed Trademarks that a Licensee uses under a perpetual license, wherever the Licensee’s
name or logo appears on the packaging (and, where reasonably practicable on promotional or advertising materials), a legend substantially in the form of the following legend as reference to the Trademark license shall be made following any
assignment of any license granted hereunder pursuant to Section 3.7 or within a reasonable time after the Licensor may request the Licensee to do so: 
 “.........” (insert the Licensed Trademark) is used under license from the registered trademark owner, ............. (insert trademark owner, city, state and country)

  
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 (iii) In the event that the Licensor of a Licensed Trademark that is
licensed to a Licensee hereunder intends to redesign, modify or otherwise alter the design of a Licensed Trademark, the Licensor shall reasonably promptly inform the Licensee in writing of the design change intended for the Licensed Trademark and
whether the redesigned, modified or altered design has been or will be registered as a trademark in the jurisdiction(s) of the Licensee. Except for any redesign, modification or other alteration of the “Back to Nature” SnackCo logo, the
Licensee shall have the option to adopt the new design of the Licensed Trademark by providing written notice to the Licensor thereof within sixty (60) days following receipt of the Licensor’s information letter. Adoption of the new design
of the Licensed Trademark shall not prevent the Licensee from fully exhausting all packaging and promotion materials bearing the unchanged Licensed Trademark. If the Licensee opts for the new design of the Licensed Trademark, such new design shall
be deemed to be a Licensed Trademark hereunder as of the date of the Licensee’s first use of such new design and subject to the same terms and conditions herein as are applicable to the initial Licensed Trademark that has been redesigned,
modified or altered thereby. The Licensor shall inform the Licensee in writing in the event that the “Back to Nature” SnackCo logo generally is being redesigned, modified or otherwise altered by or under authorization from the Licensor,
and the Licensee shall adopt the new design of the “Back to Nature” SnackCo logo following receipt of such information letter and after having exhausted all then-existing quantities of packaging and promotion materials bearing the initial
“Back to Nature” SnackCo logo. 
 Section 3.9 Registered User Filings and Evidence of Trademark
Use. 
 To the extent a Licensee is requested by a Licensor to do so, such Licensee shall reasonably assist the Licensor, at
the Licensor’s cost and upon its reasonable request, in complying with any formalities to properly maintain and protect the Licensor’s Licensed Trademark under applicable Law, including, but not limited to, executing applications for
recordation of the Licensee as a registered user with the appropriate authorities (e.g. by executing a short-form trademark license consistent with this Agreement for recordal purposes) and any and all other instruments and documents as may be
reasonably necessary or advisable to properly maintain and protect the interests of the Licensor in the Licensed Trademarks owned by the Licensor. For the duration of the respective Trademark license and a period of at least five (5) years
thereafter, the Licensee shall keep proper records and shall preserve suitable evidence that the Licensed Trademark has been used. At any time up to five years following the termination or expiration of any Trademark license, on the Licensor’s
request, the Licensee shall provide the Licensor promptly and in any event within fifteen (15) Business Days with documentary evidence (e.g. invoices, brochures, packaging, advertising or promotion materials related to the Licensed Trademark)
that evidences proper use of the Licensed Trademark for a period of no less than five (5) years preceding the Licensor’s request. 
 Section 3.10 Goodwill Arising from Use of Marks. 
 Any and all
goodwill arising from any Licensee’s or its Affiliates’ use of Trademarks licensed by the Licensor shall inure solely to the benefit of the Licensor and neither during the term of the respective Trademark licenses nor after their
termination or expiration shall either party assert any claim to the Licensor’s Trademarks or such goodwill relating thereto as a result 

  
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of the use of such Trademarks pursuant to the license granted to the Licensee hereunder. Each party agrees that all goodwill in the Licensor’s Trademarks licensed to the Licensee hereunder
that may be held by Licensee notwithstanding the foregoing is hereby assigned by the Licensee and its Affiliates to the Licensor, without the need for any further action by any person. 

Section 3.11 No Inconsistent Action. 
 Subject to Section 2.3, neither the Licensee nor any of its Affiliates shall knowingly or intentionally: (a) take, maintain or direct any action that is inconsistent with the Licensor’s
ownership of the Licensed Trademarks; (b) assert any claim of right in or ownership of the Licensor’s Licensed Trademarks or challenge the Licensor’s right, title, interest in, or ownership of, its Licensed Trademarks or its
registrations therefor; (c) apply for, or cause any other entity to apply for, the registration of any logo, symbol, trademark, service mark, company or corporate name, product name, domain name or a new social media account or address that
does not exist as of the Distribution Date (e.g., a new Facebook or Twitter address) other than for licenses for a term of not less than ten (10) years hereunder and then in a manner that does not include the territory reserved to the Licensor
in such addresses and otherwise is consistent with the territorial restrictions in this Agreement, or commercial slogan which (i) consists in whole or in part of the Licensor’s Licensed Trademarks that have been registered in such
jurisdiction or (ii) is confusingly similar to the Licensor’s Licensed Trademarks that have been registered in such jurisdiction; or (d) take any action that would diminish or dilute the value, reputation or goodwill of the
Licensor’s Licensed Trademarks or that would otherwise denigrate the image and reputation of the Licensor, tarnish the Licensor’s Licensed Trademarks or harm the Licensor’s goodwill in its Licensed Trademarks. Neither party shall take
any action with an intent to diminish the value, reputation or goodwill of or that would otherwise denigrate the image and reputation of the Split-Ownership Brands, in each case in a manner that would result in a materially adverse effect on the
value, ownership, or use of such Split-Ownership Brand by or to the other party in those jurisdictions in which such other party owns the Trademarks relating to such Split-Ownership Brand. For avoidance of doubt, to the extent that an exclusive
license granted by a party hereunder as provided herein does not permit such party to use a Trademark for a particular purpose, such party shall not use a Trademark that is confusingly similar thereto for such purpose. 

Section 3.12 Enforcement. 
 (a) Each Licensee will promptly notify the Licensor of any apparent infringement of, or challenge to, any Licensed Trademark licensed to the Licensee or any unfair competition, passing off, dilution or
impairment or unauthorized trademark application or registration with respect thereto that comes to the attention of the Licensee. Each Licensor will promptly notify the Licensee of any apparent infringement of, or any claim by any person to any
rights in, the Licensed Trademarks licensed by the Licensor that may affect the Licensee’s use of such Licensed Trademarks under this Agreement. 
 (b) Except as otherwise provided in this Section 3.12, the Licensor will at all times have the right, in its sole discretion, to take whatever steps it deems necessary or desirable to protect any
Licensed Trademarks (other than Exclusively Licensed Trademarks that are licensed on a perpetual basis) from all harmful or wrongful activities of third parties. Such steps may 

  
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include, but are not limited to, the filing and prosecution of: (i) litigation against infringement or unfair competition or passing off by third parties, (ii) opposition proceedings
against applications for trademark or service mark registration for trademarks that are confusingly similar to any one or more of the Licensed Trademarks, (iii) cancellation proceedings against registration of trademarks that are confusingly
similar to any one or more of the Licensed Trademarks, and (iv) other appropriate administrative actions. The Licensee shall cooperate with the Licensor, at the Licensor’s reasonable request, in any such actions. Except as set otherwise
forth in this Agreement, the Licensor shall be responsible for the Licensee’s reasonable costs and expenses incurred in such cooperation. 
 (c) Licensed Trademarks That Are Not Licensed Perpetually. In the case of an actual or alleged infringement of, or passing off, or unfair competition with respect to, any of the Exclusively
Licensed Trademarks (other than an Exclusively Licensed Trademark that is licensed on a perpetual basis) by a third party within the scope of any exclusive license granted to the Licensee under this Agreement, the Licensor shall have the initial
right, at its sole discretion, to bring any infringement, passing off and unfair competition litigation or proceeding. The Licensee shall have the right to participate at its own expense, including through counsel selected by the Licensee, in any
such litigation or proceeding instituted by the Licensor, and the Licensor shall reasonably consult with the Licensee in connection therewith. Any monetary damages recovered in any such litigation or proceeding or through settlement shall be
applied, first, in reimbursement of all expenses incurred by the Licensor in connection with bringing such litigation or proceeding and the remaining amount after reimbursement of such expenses shall be allocated as follows: (i) 25% of such
amount shall be paid to Licensor and (ii) 75% of such amount shall be paid to the Licensee. 
 (d) If the Licensor has not
(i) notified the Licensee within thirty 30 days following receipt of the Licensee’s notification pursuant to Section 3.12(a) that the Licensor will commence any such litigation or proceeding against an actual or alleged infringement
of, or passing off, or unfair competition with respect to, any Exclusively Licensed Trademark (other than an Exclusively Licensed Trademark that is licensed on a perpetual basis) within the scope of the exclusive license granted to the Licensee, and
(ii) commenced such action reasonably promptly thereafter, the Licensee may commence and prosecute the litigation or proceeding against the third party at its own expense. The Licensor shall cooperate with the Licensee, at the Licensee’s
reasonable request, in any such actions, and the Licensee shall be responsible for the Licensor’s reasonable expenses incurred in such cooperation. The Licensor shall have the right to participate at its own expense, including through counsel
selected by the Licensor, in any such litigation or proceeding instituted by the Licensee. The Licensor agrees that any such action brought by the Licensee may be brought in the name of the Licensor if necessary for the Licensee to maintain the
action. The Licensor shall promptly sign and execute all reasonably required documents to enable the Licensee to prosecute the litigation or proceeding in the name of the Licensor. Any monetary damages recovered in any such litigation or proceeding
or through settlement shall be paid entirely to the Licensee. 
 (e) Perpetually Licensed Trademarks. Notwithstanding any
provision contained herein to the contrary, in the case of any Exclusively Licensed Trademark that is exclusively licensed hereunder on a perpetual basis, the Perpetual Licensee will be solely responsible, in its sole discretion and at its own
expense, for protecting such Exclusively Licensed Trademark 

  
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within the scope of the exclusive rights granted under this Agreement in the jurisdictions in which such exclusive rights have been granted, by whatever lawful means may be necessary or
appropriate, including by suit in the event that such Exclusively Licensed Trademarks are infringed, diluted, or subject to unfair competition, passing off or are challenged through opposition or other proceedings. The Perpetual Licensee may sue in
the name of the Licensor if necessary to maintain standing to bring any litigation in connection with any actual or alleged infringement, unfair competition, passing off, or dilution of, or with respect to any such Exclusively Licensed Trademarks
and the Licensor shall cooperate with the Perpetual Licensee in connection with any such litigation. The Licensor shall have the right to participate at its own expense, including by counsel selected by the Licensor, in any such litigation or
proceeding instituted by the Licensee. The Licensor shall promptly sign and execute all reasonably required documents to enable the Perpetual Licensee to prosecute the litigation or proceeding in the name of the Licensor. Any monetary damages
recovered in any such litigation or proceeding or through settlement shall be paid entirely to the Perpetual Licensee. The Perpetual Licensee shall be entitled to enter into any agreement, consent order or other resolution that relates solely to
Exclusively Licensed Trademarks that are perpetually licensed to such Perpetual Licensee in a certain jurisdiction. Neither the Licensor nor the Licensee shall, however, enter into any agreement, consent order or other resolution of any claim by a
third party that would materially adversely affect the other party’s rights under this Agreement with respect to a Licensed Trademark that is perpetually licensed without having obtained the respective other party’s written approval, which
shall not be unreasonably withheld or delayed. 
 (f) Except as otherwise provided in Section 3.12(e), the Licensor shall
at all times have the right, but not the obligation, to take whatever steps it deems necessary or desirable to defend all claims that the use of the Licensed Trademarks infringe, dilute, or constitute unfair competition or passing off with respect
to the rights of a third party. The Licensee shall have the right to participate in such defense at its own expense to protect its rights under this Agreement relating to the Licensed Trademarks. Except as otherwise provided in Section 3.12(e),
if the Licensee is named as a party to such a claim and the Licensor is not so named, the Licensor shall have the right to defend such action at its own expense, subject to the Licensee’s right to participate in such defense at its own expense.
Each party shall cooperate, at the other party’s reasonable request, in such defense, and the other party shall be responsible for the cooperating party’s reasonable expenses incurred in such cooperation. 

(g) Except as otherwise provided in Section 3.12(e), the Licensee shall not enter into any agreement, consent order or other
resolution of a claim by or against a third party that affects the Licensed Trademarks without the Licensor’s prior written approval. To the extent the Licensor’s failure to approve such agreement, consent order or other resolution would
result in a materially adverse effect on Licensee’s use of the Licensed Trademarks that are the subject thereof, Licensor’s approval shall not be unreasonably withheld or delayed. The Licensor shall not enter into any agreement, consent
order or other resolution of any claim by a third party that would materially adversely affect the Licensee’s rights under this Agreement with respect to a Licensed Trademark that is not perpetually licensed without the Licensee’s prior
written approval, which approval shall not be unreasonably withheld or delayed. 
 Section 3.13 Maintenance of
Licensed Trademarks and Monitoring Obligations. 

  
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 (a) The Licensor agrees to use commercially reasonable efforts, consistent with its general
practices with respect to its own valuable Trademarks that it uses to maintain and renew all registrations of the Licensed Trademarks that are subject to exclusive licenses granted by the Licensor hereunder as long as they remain in use by the
Licensee. All expenses associated with maintaining and renewing the registrations of Licensed Trademarks that are not licensed hereunder on a perpetual basis or for a term of ten (10) years hereunder shall be borne by the Licensor. The Licensee
shall reimburse the Licensor for all expenses associated with maintaining and renewing the registrations of Licensed Trademarks that are licensed (whether in whole or in part) to the Licensee hereunder on a perpetual basis or for a term of ten
(10) years promptly upon receipt of a written request by the Licensor for reimbursement of such expenses that is accompanied by appropriate substantiation. The Licensee shall be responsible for monitoring the trademark applications and
registrations of third parties potentially conflicting with any GroceryCo Primary Brand or SnackCo Primary Brand, as the case may be, licensed to it hereunder on a perpetual basis or for a term of ten (10) years hereunder, including paying the
cost of any watch service engaged to monitor the trademark applications and registrations of third parties potentially conflicting with such GroceryCo Primary Brands or SnackCo Primary Brands, as the case may be, in any jurisdiction in which the
Licensee has been granted a perpetual license or a license for a term of ten (10) years. The Licensee shall have the right to approve counsel engaged by the Licensor to maintain and prosecute Licensed Trademarks that are licensed on a perpetual
basis or for a term of ten (10) years, which approval shall not be unreasonably withheld or delayed, and, in the case of Licensed Trademarks that are licensed on a perpetual basis, such counsel engaged by the Licensor shall act at the
reasonable direction of the Licensee. 
 (b) In the event that a Trademark for a particular jurisdiction in which a party has
been granted ownership rights herein requires registration of such Trademark in a jurisdiction in which the other party has ownership rights hereunder in order to register or enforce such Trademark (e.g., Guadeloupe is covered by a French or
European Community registration), the latter party shall cooperate with the former to provide such former party with rights to the fullest extent contemplated by this Agreement, and the expenses of such latter party in connection therewith shall be
borne by the former party. Such cooperation may include filing and prosecuting trademark applications in the former party’s jurisdiction based on the latter party’s registration or application, the latter party assigning any rights or
trademark applications or registrations limited to the former party’s Trademark in the former party’s jurisdiction to the former party if permissible, or granting the former party a fully-paid, royalty-free, exclusive, sublicenseable, and
transferable license to the former party’s Trademark in the former party’s jurisdiction (which the latter party hereby grants, if applicable), and any other reasonably practicable steps to provide the former party the equivalent of
ownership hereunder with respect to the former party’s applicable Trademark and jurisdiction. 
 Section 3.14
Responsibility for Proceedings and Litigation Pending on the Distribution Date; Assumption of Control of Prosecution of Assigned Trademark Applications. 
 Subject to Section 7.3 of the Separation Agreement, if a party to which a Trademark is being assigned hereunder cannot be promptly substituted as the party in interest in any proceedings or
litigation pending on the Distribution Date relating to such Trademark, the party that owned such Trademark prior to the date hereof and is currently conducting such proceedings 

  
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or litigation shall continue to be a party to such proceedings or litigation until the new owner of the Trademark is substituted in such proceedings or litigation, but shall follow instructions
of the new owner of the Trademark with respect to the conduct of such proceedings or litigation at the cost of such new owner of the Trademark. The parties shall reasonably cooperate by executing and filing such powers of attorney and other
documents as may be necessary or appropriate for GroceryCo IPCo to assume direct control and responsibility for the prosecution of all pending Trademark applications included in the GroceryCo Marks that are currently being prosecuted by a SnackCo
Entity and for SnackCo IPCo to assume direct control and responsibility for the prosecution of all pending Trademark applications included in the SnackCo Marks that are currently being prosecuted by a GroceryCo Entity. 

Section 3.15 Changes Affecting the European Union. 

Following the admission into the European Union of any new member states after the date hereof, the parties agree to negotiate in good
faith the geographical scope of any licenses granted under Section 3.1 that include the European Union. If following the Distribution the European Union is dissolved or otherwise ceases to exist, the parties agree to negotiate in good faith the
geographical scope within the former European Union of any licenses granted under Section 3.1 that include the European Union, taking into consideration the countries in the former member states of the European Union in which the applicable
GroceryCo Mark is being used and actively marketed on SnackCo Products as of the date of such dissolution (which such countries as at the Distribution Date are set forth in Schedule F hereto). 

Section 3.16 Changes Affecting the List of Countries in Schedule A. 

If following the Distribution for any reason whatsoever, the list of countries set forth in Schedule A becomes incorrect or if the
allocation of certain countries to a certain group of countries in Schedule A is modified or if new countries are established or if two or more countries merge or extent the territory of trademark protection into the territory of another
country, the parties shall negotiate in good faith the impact of such an event, if any, and the geographical scope of Trademark licenses affected by such an event. 
 Section 3.17 Permissible Fair Use. 
 For purposes of clarity
nothing in this Agreement shall preclude any uses of a Trademark or, subject to Section 2.3, any application or registration that otherwise would constitute permissible fair use or not violate the other party’s rights if a third party were
to make such use. 
 ARTICLE IV 
 DIVERSION 
 Section 4.1 Diversion. 

(a) GroceryCo IPCo and its Affiliates will not, and will not authorize or encourage any distributor or customer (collectively
“Customers”) to: 

  
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 (i) sell products that are branded with a Split-Ownership Brand in any
jurisdiction in which the other party owns such Split-Ownership Brand; or 
 (ii) sell products that are branded
with a Licensed Trademark in any jurisdiction to which the license granted by SnackCo IPCo to GroceryCo IPCo does not extend. 
 GroceryCo IPCo
and its Affiliates will each use commercially reasonable efforts to notify their Customers in the NA Countries, Mexico, and the Caribbean Countries, through a letter substantially in the form of the No-Diversion Letter, that any such sale by them of
such products would infringe the Trademark rights and other rights and obligations of SnackCo IPCo and/or its Affiliates. Neither GroceryCo IPCo nor any of its Affiliates will sell any products that are branded with such Split-Ownership Brand or a
Licensed Trademark, or sell such products to a Customer knowing (or where it ought reasonably to have known) that that Customer intends to sell such products, in a jurisdiction in which GroceryCo IPCo or its Affiliates are not entitled to sell such
products. 
 (b) SnackCo IPCo and its Affiliates will not, and will not authorize or encourage any Customer to: 

(i) sell products that are branded with a Split-Ownership Brand in any jurisdiction in which the other party owns such
Split-Ownership Brand; or 
 (ii) sell products that are branded with a Licensed Trademark in any jurisdiction to
which the license granted by GroceryCo IPCo to SnackCo IPCo does not extend. 
 SnackCo IPCo and its Affiliates will each use commercially
reasonable efforts to notify their Customers in the NA Countries, Mexico, and the Caribbean Countries, through a letter substantially in the form of the No-Diversion Letter, that any such sale by them of such products would infringe the Trademark
rights and other rights and obligations of GroceryCo IPCo and/or its Affiliates. Neither SnackCo IPCo nor any of its Affiliates will sell any products that are branded with such Split-Ownership Brand or a Licensed Trademark, or sell such products to
a Customer knowing (or where it ought reasonably to have known) that that Customer intends to sell such products, in a jurisdiction in which SnackCo IPCo or its Affiliates are not entitled to sell such products. 

Section 4.2 Best Practice Preventing Diversion. 

With respect to products that are sold or distributed by or under the direction of the future export organizations of GroceryCo IPCo or
SnackCo IPCo, or their respective Affiliates, subject to Section 4.1, each party and its Affiliates shall review orders incoming from its Customers to see whether the quantities or frequency of such orders provide indicia that a Customer
intends to divert products into a jurisdiction in violation of Section 4.1. In order to combat diversion of product in violation of Section 4.1, the parties shall apply best practices for preventing diversion, consistent with such best
practices in place today employed by the current export organization of Kraft Foods Inc. or its Affiliates as of the Distribution Date (including (i) conducting due diligence on potential Customers prior to the first shipment,
(ii) stickering products sold to 

  
 43 

 
foreign destinations, where customary and appropriate, (iii) shipping products to final destinations of Customers, where customary and appropriate, (iv) ensuring regulatory compliance
of products with destination markets, and (v) including in its Customer contracts a no-diversion clause substantially the same as the no-diversion clause set forth in Kraft Foods Inc.’s or its Affiliates’ Customer contracts
immediately prior to the Distribution). Neither party nor any of its Affiliates may prohibit any Customer located in the European Union from carrying out unsolicited product orders that the Customer has received from a Person in a European Union
member state for delivery and consumption in a European Union member state which is not supplied by the Customer. 

Section 4.3 Diversion Panel. 
 (a) Within fourteen (14) days following the Distribution Date and for a period of two (2) years as of the Distribution Date, the parties shall establish and operate a panel consisting of one
senior representative from each of GroceryCo and SnackCo (the “Diversion Panel”) who will discuss and review actual or potential cases of product diversion in violation of Section 4.1 that either party considers sufficiently
substantial to be brought to the attention of the other party. Upon such a case being raised to the Diversion Panel, the party whose Customers are suspected to have caused or to intend to cause diversion of product shall promptly initiate reasonable
investigations into the root cause, duration and scope of the diversion case reported and make good faith efforts to prevent occurrence or recurrence of diversion of product. The party which is obliged to investigate a diversion case that was
reported by the other party shall regularly update the other party in the Diversion Panel meetings, and outside these meetings in writing, on the progress and the findings of the investigation and on the implementation of remediation measures to
prevent diversion of product. The Diversion Panel shall ordinarily meet in person once a quarter. In addition, either party may request an extraordinary Diversion Panel meeting, in which case the Diversion Panel shall meet no later than ten
(10) Business Days following the receipt by the other party of the request for such an extraordinary Diversion Panel meeting. The review by the Diversion Panel of an actual or potential diversion case shall not prevent the party affected by
diversion from pursuing any legal action against the other party or its Customers. 
 (b) After two (2) years following the
Distribution Date, the parties shall no longer meet quarterly as provided in Section 4.3(a). Both parties, however, will continue to appoint a senior representative and reasonably cooperate, and cause such senior representative to communicate
and reasonably cooperate with the senior representative of the other party as reasonably requested by such other party, in order to continue to use good faith efforts to prevent occurrence or recurrence of diversion of any product in violation of
Section 4.1 and will meet upon request of either party, if a party believes substantial diversion has occurred or will occur in violation of Section 4.1 to resolve issues prior to involving a Diversion Auditor. 

Section 4.4 Material Diversion and Diversion Auditor. 

(a) If in a party’s reasonable opinion the value of products branded with the perpetually Licensed Trademarks “Tang”,
“Kool-Aid”, “Jell-O” or “MiO” (solely if and to the extent a Trademark registration is obtained in Latin America for the “MiO” GroceryCo Mark) that were diverted in violation of Section 4.1 is material
(being understood to mean that the estimated value of such diverted or intended to be diverted products is no less than five (5)

  
 44 

 
million US Dollars of net revenues to the selling party over the course of one calendar year aggregated across all applicable jurisdictions (by way of example, three (3) million US Dollars
of “Tang” into Mexico and two (2) million US Dollars of “Tang” into Puerto Rico), as adjusted for inflation each year following the Distribution Date by the percentage increase (or decrease) of the All Items Consumer Price
Index for All Urban Consumers published by the Bureau of Labor Statistics of the United States Department of Labor (or any successor of such consumer price index)) (“Material Diversion”), the party affected by such Material
Diversion (the “Infringed Party”) shall promptly bring such case to the attention of the Diversion Panel. The Infringed Party shall also be entitled to instruct a reputable independent public accountant working on an hourly or flat
fee basis and does not receive a contingency fee or other bounty or bonus fee (the “Diversion Auditor”) to conduct a review of the orders, books and records (to the extent relating to the brands that are the subject of the Material
Diversion at issue) of the party whose Customers are suspected to have caused diversion of product (the “Accused Party”); provided that the Diversion Auditor shall be at the time of its selection one of the four (4) largest
accounting firms in the NA Countries (which as of the date hereof would be Deloitte, Ernst & Young, KPMG, or PwC). Once a Diversion Auditor is selected with respect to an actual or suspected Material Diversion pursuant to this
Section 4.4, such Diversion Auditor may not be replaced with respect to such actual or suspected Material Diversion. Through such audit (“Diversion Audit”), the Diversion Auditor shall be required to reach a determination on
whether the Accused Party was actively or passively facilitating Material Diversion. If the Accused Party has admitted actively or passively facilitating Material Diversion or the Diversion Auditor concludes on a balance of probabilities that the
Accused Party was actively or passively facilitating Material Diversion, the Accused Party’s liability for Material Diversion affecting the Infringed Party shall be considered proven. 

(b) Subject to Sub-Section 4.4(c) below, if the Diversion Auditor (i) is unable to reasonably conclude on a balance of
probabilities that the Accused Party was actively or passively facilitating Material Diversion and (ii) has reasonably found indicia suggesting the Accused Party’s active or passive facilitation of Material Diversion, a rebuttable
presumption shall arise that the Accused Party has actively or passively facilitated Material Diversion and the Accused Party shall bear the burden of proving to the reasonable satisfaction of the Diversion Auditor that it did not actively or
passively facilitate Material Diversion affecting the Infringed Party. If the Accused Party fails to discharge its burden of proof, then the Accused Party shall be deemed to have facilitated Material Diversion affecting the Infringed Party and the
same shall be noted in the Diversion Audit Report. If the Accused Party succeeds in discharging its burden of proof, then the Diversion Auditor shall determine that the Accused Party was not facilitating Material Diversion affecting the Infringed
Party and the same shall be noted in the Diversion Audit Report. 
 (c) If the Accused Party’s Customer that is suspected
to have caused Material Diversion is a Large North American Customer and the Accused Party has proven to the reasonable satisfaction of the Diversion Auditor that 

(i) the Accused Party has sent the Customer a No-Diversion letter pursuant to Section 4.1; and 

  
 45 

 (ii) such Customer ships products that is the subject of a Material
Diversion into the Infringed Party’s jurisdiction(s) in such quantities (up to ten percent (10%) of the Accused Party’s sales of such products to such Customer) that would not raise suspicions to a reasonably diligent business person;
and 
 (iii) the Accused Party has credibly assured that it did not know that such Customer has caused or
intended to cause Material Diversion; 
 then the net revenues of the Accused Party related to sales to such Large North American
Customer shall not be included in the calculation of the total net revenues of diverted product for the purposes of assessing whether the net revenue threshold set forth in Section 4.4(a) for a Material Diversion has been met; provided,
however, that the Infringed Party shall continue to otherwise retain all available legal rights to pursue a claim against the Accused Party or such Large North American Customer for trademark infringement. 

Section 4.5 Cooperation. 
 The Accused Party shall cooperate with the Diversion Auditor in good faith throughout the Diversion Audit and shall disclose all orders, books, records and other information (including but not limited to
interviews with employees of the Accused Party) to the extent relating to the brands that are the subject of the Material Diversion at issue and reasonably necessary to enable the Diversion Auditor to reach a determination on the questions within
the scope of the Diversion Audit. At the end of the Diversion Audit, the Diversion Auditor shall issue a written audit report (the “Diversion Audit Report“) detailing the findings, observations and determinations of the Diversion
Auditor concerning the matters within the scope of the Diversion Audit. The Diversion Audit Report shall contain (inter alia) an estimate or the exact amount of the value of any diverted product in violation of Section 4.1. In no case may the
Diversion Audit Report contain sensitive business data of the Accused Party (which information the Infringed Party shall ensure the Diversion Auditor agrees in writing to maintain confidential and not use for any other purpose). The draft of the
Diversion Audit Report shall first be sent by the Diversion Auditor to the Accused Party who shall have thirty (30) calendar days from receipt thereof in which to review the draft Diversion Audit Report and lodge in writing with the Diversion
Auditor any objections to the findings, observations or determinations therein contained. If the Accused Party lodges any such objections within such thirty (30) calendar day period, the Diversion Auditor shall consider such objections in good
faith within fifteen (15) Business Days following receipt thereof and shall make such amendments (if any) to the draft Diversion Audit Report as he in his absolute discretion sees fit. The Diversion Auditor shall then send the final version of
the Diversion Audit Report to both parties. In the absence of manifest error, the findings of the Diversion Auditor in the Diversion Audit Report shall be final and binding upon the parties. 

Section 4.6 Costs of Diversion Audit. 
 The costs of a Diversion Audit shall be borne by the party that commissioned the Diversion Auditor, unless the Accused Party has admitted, or the Diversion Audit Report has concluded in accordance with
this Article IV that the Accused Party has actively or passively 

  
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facilitated Material Diversion. In such a case, the Accused Party shall reimburse the party that commissioned the Diversion Auditor all costs and reasonable expenses of such Diversion Audit
within fourteen (14) days following the receipt of the corresponding invoice. 
 Section 4.7 Liquidated
Damages. 
 (a) The parties acknowledge and agree that (i) in the event of Material Diversion, the amount of actual
damages sustained by the Infringed Party would be impossible or extremely difficult to calculate, (ii) for each additional case of Material Diversion, the damage to the Infringed Party would increase on an exponential (and not linear) basis,
due to the effect on the product brand and associated goodwill and reputation, and (iii) the amounts required to be paid in the event of Material Diversion, as set forth in Sections 4.7(b) and (c), are a reasonable estimation of the probable
damages likely to be sustained by the Infringed Party in such event. Accordingly, the parties agree that in the event of Material Diversion, (x) certain payments shall be made pursuant to and in accordance with the terms of Sections 4.7(b) and
(c), as liquidated damages and not a penalty, and (y) the payments set forth in Section 4.7(b) and (c) are not intended to compel the other party’s performance hereunder or constitute a penalty or punitive damages for any
purpose. 
 (b) If Material Diversion has been, admitted by the Accused Party, or confirmed in the Diversion Audit Report in
accordance with this Article IV: 
 (i) for the first time, the Accused Party shall pay a liquidated damages
amount equal to 2x (two times) the estimated gross profit the Infringed Party has lost from the Accused Party’s actively or passively facilitating Material Diversion pursuant to the findings in the Diversion Audit Report, which estimated gross
profit shall be determined by the amount of product subject to the Material Diversion, as reflected in the Diversion Audit Report, multiplied by the average gross profit margin of the Infringed Party for such product (or equivalent product) for the
preceding calendar year; 
 (ii) for the second time, the Accused Party shall pay a liquidated damages amount
equal to 3x (three times) the estimated gross profit the Infringed Party has lost from the Accused Party’s actively or passively facilitating Material Diversion pursuant to the findings in the Diversion Audit Report, which estimated gross
profit shall be determined by the amount of product subject to the Material Diversion, as reflected in the Diversion Audit Report, multiplied by the average gross profit margin of the Infringed Party for such product (or equivalent product) for the
preceding calendar year; and 
 (iii) for all further admitted or confirmed cases of facilitation of Material
Diversion: 
 (1) the Accused Party shall pay a liquidated damages amount equal to 3x (three times) the estimated
gross profit the Infringed Party has lost from the Accused Party’s actively or passively facilitating Material Diversion pursuant to the findings in the Diversion Audit Report, which estimated gross profit shall be determined by the amount of
product subject to the Material Diversion, as reflected in the Diversion Audit Report, multiplied by the average gross profit margin of the Infringed Party for such product (or equivalent product) for the preceding calendar year; and 

  
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 (2) the Infringed Party shall have the right to, in lieu of such liquidated
damages, acquire the business pursuant to Section 4.8. 
 (c) The Accused Party shall render such liquidated damages payments to
the Infringed Party no later than thirty (30) calendar days following the receipt of the corresponding invoice of the Infringed Party. 
 Section 4.8 Acquisition of Perpetual Trademark License. 
 (a) If
the Infringed Party has been affected at least three times by admitted or confirmed facilitation of Material Diversion by the same Accused Party of the same product in the jurisdiction(s) described in Schedule M hereto within ten years
(“Repeated Diversion”), the Infringed Party shall have the option, in lieu of liquidated damages under Section 4.7(b)(iii)(1), to terminate the Applicable Trademark License (as defined in Schedule M hereto) (the
“Buy-Back Option”) upon (i) provision of written notice (the “Buy-Back Notice”) to such Accused Party and to the Licensee under the Applicable Trademark License (the “Applicable Licensee”) and
(ii) payment to the Applicable Licensee (the “Buy-Back Payment”) of an amount equal to six (6) times Adjusted EBITDA for the relevant business conducted under the Applicable Trademark Licenses (the “Relevant
Business”). The foregoing (i) and (ii) shall be deemed the “Buy-Back”. At a minimum the assets to be transferred as part of the Relevant Business will include, to the extent related to the products in the
territories subject to the Applicable Trademark License and requested by the Infringed Party in its discretion: 

(i) Trademark rights to brand(s) (e.g., Tang or Jell-O & Kool-Aid) and all exclusively related Sub-Brands and Trade
Dress; 
 (ii) Rights to any brand-specific web domains or social media accounts or addresses (facebook, twitter
accounts, etc.); 
 (iii) Rights (on a non-exclusive basis if shared with other brands) to any patents and trade
secrets (including recipes and formulas) specifically related to the brand(s) 
 (iv) Rights to any GroceryCo
Brand-Related Copyrights or SnackCo Brand-Related Copyrights, as the case may be, specifically related to the brands; 
 (v) Any brand-specific manufacturing equipment (dedicated production or packaging lines, molds, tooling, etc.), as desired by the Infringed Party; 

(vi) Existing finished product and packaging inventories, which should equal no less than the average inventory for the
twelve (12) month period immediately preceding the effective date of the Buy-Back; 

  
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 (vii) A license to use the other party’s Trademarks, Sub-Brands and
Trade Dress utilized on existing inventory for up to twelve (12) months following the effective date of the Buy-Back; 
 (viii) Customer lists with SKU-level pricing, trade spending details and volumes by customer and customer contact details; 

(ix) All marketing materials related exclusively to the Related Business, including advertising, promotional, and sales
and training materials; 
 (x) Assignment of any contracts related to sub-licensing of Trademarks or any
product-related governmental permits; 
 (xi) Assignment of all marketing, sales, distribution, and other
agreements exclusively related to the Related Business; and 
 (xii) Transitional services as reasonably needed
by the Infringed Party for up to six (6) months after the effective date of the Buy-Back at fully allocated costs plus a 6% markup. 
 For
the avoidance of doubt, the assets and liabilities subject to the Buy-Back Option will not include any cash, debt, payables, or receivables. 
 (b) Within thirty (30) Business Days of receipt of a Buy-Back Notice, the Applicable Licensee shall deliver to the Infringed Party a written statement calculating Adjusted EBITDA and the amount of
the Buy-Back Payment (the “AEBITDA Statement”) together with the most recent annual and interim financial statements for the Relevant Business. The Applicable Licensee (i) shall make reasonably available to the Infringed Party
upon reasonable advance notice prior to the Infringed Party’s acceptance of the AEBITDA Statement any additional financial statements and any work papers that were used by the Applicable Licensee in preparation of the AEBITDA Statement and
(ii) shall respond promptly to the Infringed Party’s requests for additional information with respect to the Adjusted EBITDA calculation. The AEBITDA Statement shall not be binding upon the Infringed Party if the Infringed Party timely
exercises its right to dispute the AEBITDA Statement in accordance with the procedures set forth in Section 4.8(c) below. 

(c) If the Infringed Party objects to an AEBITDA Statement, the Infringed Party shall deliver a statement of objection (including
reasonable details of such objection) to the Applicable Licensee within fifteen (15) Business Days after receiving such AEBITDA Statement. The Infringed Party and the Applicable Licensee shall use reasonable efforts to promptly resolve any
objection. If the Infringed Party and the Applicable Licensee do not obtain a final resolution within fifteen (15) Business Days after the Applicable Licensee has received the Infringed Party’s statement of objections, the Infringed Party
and the Applicable Licensee shall select a mutually acceptable independent public accountant that is working on an hourly or flat fee basis and does not receive a contingency fee or other bounty or bonus fee. Such accountant shall be instructed to
determine the final amount of the Buy-Back Payment within twenty (20) Business Days of the date of its appointment. The Applicable Licensee shall revise the AEBITDA Statement if necessary and as appropriate to reflect the resolution of any
objections thereto, if 

  
 49 

 
any, pursuant to this Section 4.8(c). The determination of such accountant shall be set forth in writing and shall be conclusive and binding upon the Infringed Party and the Applicable
Licensee. The fees and expenses of such accountant shall be borne equally by the Applicable Licensee and the Infringed Party. 

(d) Following election of the Buy-Back Option and termination of the Applicable Trademark Licenses, the Applicable Licensee shall use its
reasonable best efforts to take, or cause to be taken, all actions, and to do, or cause to be done, all things, reasonably necessary, proper or advisable to consummate and make effective the Buy-Back Option. 

(e) Notwithstanding the foregoing, the Buy-Back Option shall not extend to the “MiO” GroceryCo Mark. 

Section 4.9 Legal Actions. 
 Nothing in this Article IV shall prevent a party affected by diversion of product in violation of Section 4.1 from, subject to Section 4.4(c) and Article VII (as applicable), initiating suitable
legal actions against the other party or its Customers in order to seek compensation, or to ban, hinder or avoid any form of such diversion of product; provided, however, that the liquidated damages set out in Section 4.7 above shall be the
sole and exclusive monetary remedy of the Infringed Party in respect of facilitation by the Accused Party of any Material Diversion. 
 ARTICLE V 
 FURTHER ASSURANCES AND ADDITIONAL COVENANTS

 Section 5.1 Further Assurances. 

(a) In addition to the actions specifically provided for elsewhere in this Agreement, each of the parties shall use its reasonable best
efforts on and after the date hereof, to take, or cause to be taken, all actions, and to do, or cause to be done, all things, reasonably necessary, proper or advisable under applicable Law, regulations and agreements to consummate and make effective
the transactions contemplated by this Agreement. 
 (b) Without limiting the foregoing, each party shall cooperate with the other
party, and without any further consideration, but at the expense of the requesting party, to (i) execute and deliver, or use its reasonable best efforts to cause to be executed and delivered, all instruments, including any instruments of
conveyance, assignment and transfer as such party may reasonably request to execute and deliver to the other party, (ii) make, or cause to be made, all filings with, and to obtain, or cause to be obtained, all Consents, approvals or
authorizations of, any Governmental Authority or any other Person under any permit, license, agreement, indenture or other instrument, and (iii) take all such other actions as such party may reasonably be requested to take by any other party
from time to time, consistent with the terms of this Agreement in order to effectuate the provisions and purposes of this Agreement and the transfers of the GroceryCo Marks and the SnackCo Marks and the other transactions contemplated hereby and
thereby. 

  
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 Section 5.2 Change of SnackCo Name. SnackCo IPCo agrees that, as soon as
practicable (and in any event within five (5) days) after the Distribution, SnackCo shall cause to be filed with the Secretary of State of the states in which SnackCo is organized or is doing business, an amendment to its certificate of
incorporation or qualification to do business to change its name to a new name that does not include “Kraft.” 

ARTICLE VI 

TERMINATION 
 Section 6.1 Termination. This Agreement shall terminate automatically upon any termination of the Separation Agreement by the Kraft Foods Inc. Board at any time prior to the
Distribution. 
 Section 6.2 Effect of Termination. In the event of any termination of this Agreement prior
to the Distribution, no party (or any of its directors or officers) shall have any Liability or further obligation to any other party with respect to this Agreement. 
 Section 6.3 Agreement Otherwise Not Terminable. 
 Except as and
to the extent expressly set forth in this Agreement, this Agreement and the rights granted herein may not be terminated (including as a result of breach of this Agreement) without the express written consent of the parties hereto. 

ARTICLE VII 
 DISPUTE RESOLUTION 
 Section 7.1 Step Process.
Any controversy or claim arising out of or relating to this Agreement, or the breach thereof (a “Dispute”), shall be resolved: (a) first, by negotiation and then by mediation as provided in Section 7.2; and (b) then,
if negotiation and mediation fail, by binding arbitration as provided in Section 7.3. Each party agrees on behalf of itself and each member of its respective Group that the procedures set forth in this Article VII shall be the exclusive means
for resolution of any Dispute. The initiation of mediation or arbitration hereunder will toll the applicable statute of limitations for the duration of any such proceedings. 
 Section 7.2 Negotiation and Mediation. If either party serves written notice of a Dispute upon the other party (a “Dispute Notice”), the parties will first attempt to
resolve such Dispute by direct discussions and negotiation. If a Dispute is not resolved within forty five (45) days, the parties will attempt to settle the dispute by mediation under the current Center for Public Resources/International
Trademark Association (“CPR/INTA”) Model Procedure for Mediation of Trademark and Unfair Competition Disputes. The mediator will be selected from the CPR/INTA Panel of neutrals in accordance with its selection process. If a good
faith attempt by the parties to select from this Panel does not result in the selection of an available suitable mediator, the parties will ask CPR to further assist in the selection in accordance with its standard selection process using other
panels. 
 Section 7.3 Arbitration. 

  
 51 

 (a) If mediation conducted pursuant to Section 7.2 fails to resolve the Dispute within
forty five (45) days of the demand for mediation, either party shall have the right to commence arbitration. In that event, the Dispute shall be resolved by final and binding arbitration administered by the International Centre for Dispute
Resolution (the “ICDR”) in accordance with its International Arbitration Rules. The place of arbitration shall be New York City, New York. Any Dispute concerning the propriety of the commencement of the arbitration shall be finally
settled by such arbitration. Judgment on the award rendered by the arbitrators may be entered in any court having jurisdiction thereof or having jurisdiction over the relevant party or its Assets. 

(b) The number of arbitrators shall be three. The claimant shall designate an arbitrator in its request for arbitration and the
respondent shall designate an arbitrator in its answer to the request for arbitration. When the two co-arbitrators have been appointed, they shall have 21 days to select the chair of the arbitral tribunal, and if they are unable to do so, the ICDR
shall appoint the chair by use of the “list method.” 
 Section 7.4 Interim Relief. The parties
acknowledge and agree that a party would suffer irreparable harm from a breach by the other party of this Agreement, and that remedies other than injunctive relief may not fully compensate or adequately protect the non-breaching party for or from
such a violation. Therefore, at any time during the pendency of a Dispute between the parties, either party has the right to apply to any court of competent jurisdiction for interim relief, including pre-arbitration attachments or injunctions,
necessary to preserve the parties’ rights or to maintain the parties’ relative positions until such time as the arbitration award is rendered or the Dispute is otherwise resolved. During the pendency of any Dispute and/or any such interim
relief proceeding, the parties shall continue to perform all obligations under this Agreement. 
 Section 7.5
Remedies. The arbitrators shall have no authority or power to limit, expand, alter, amend, modify, revoke or suspend any condition or provision of this Agreement nor any right or power to award punitive, exemplary or treble (or other
multiple) damages. 
 Section 7.6 Expenses. Each party shall bear its own costs, expenses and attorneys’
fees in pursuit and resolution of any Dispute; provided, however, that, in the event of any arbitration pursuant to Section 7.3, the non-prevailing party shall bear both parties’ costs and expenses incurred in connection with such
arbitration (including reasonable attorneys’ fees and the fees of any arbitrator). 
 ARTICLE VIII 

MISCELLANEOUS 
 Section 8.1 Coordination with Certain Ancillary Agreements; Conflicts. Except as otherwise expressly provided in this Agreement, in the event of any conflict or inconsistency between
any provision of any of the Separation Agreement or any other Ancillary Agreements and any provision of this Agreement, this Agreement shall control over the inconsistent provisions of the Separation Agreement or any other Ancillary Agreements as to
the matters specifically addressed in this Agreement. For the avoidance of doubt, the Tax Sharing Agreement shall govern all matters (including dispute resolution and any indemnities and payments among the parties) relating to Taxes or otherwise
specifically addressed in the Tax Sharing Agreement. 

  
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 Section 8.2 Expenses. Except as expressly set forth in this Agreement,
all fees, costs and expenses paid or incurred in connection with the performance of this Agreement, whether performed by a third party or internally, will be paid by the party incurring such fees or expenses. For the avoidance of doubt,
(a) SnackCo IPCo will be responsible for any transfer and recordal fees related to the transfer of any SnackCo Brand IP to SnackCo IPCo, and (b) GroceryCo IPCo will be responsible for any transfer and recordal fees related to the transfer
of any GroceryCo Brand IP to GroceryCo IPCo. 
 Section 8.3 Amendment and Modification. This Agreement may
not be amended, modified or supplemented in any manner, whether by course of conduct or otherwise, except by an instrument in writing specifically designated as an amendment hereto, signed on behalf of each party. 

Section 8.4 Waiver. No failure or delay of any party in exercising any right or remedy hereunder shall operate as a
waiver thereof, nor shall any single or partial exercise of any such right or power, or any abandonment or discontinuance of steps to enforce such right or power, or any course of conduct, preclude any other or further exercise thereof or the
exercise of any other right or power. The rights and remedies of the parties hereunder are cumulative and are not exclusive of any rights or remedies that they would otherwise have hereunder. Any agreement on the part of any party to any such waiver
shall be valid only if set forth in a written instrument executed and delivered by a duly authorized officer on behalf of such party. 
 Section 8.5 Notices. All notices and other communications hereunder shall be in writing and shall be deemed duly given (a) on the date of delivery if delivered personally, or if by
facsimile, upon written confirmation of receipt by facsimile, e mail or otherwise, (b) on the first Business Day following the date of dispatch if delivered utilizing a next-day service by a recognized next-day courier or (c) on the
earlier of confirmed receipt or the fifth Business Day following the date of mailing if delivered by registered or certified mail, return receipt requested, postage prepaid. All notices hereunder shall be delivered to the addresses set forth below,
or pursuant to such other instructions as may be designated in writing by the party to receive such notice: 
  

	 	(i)	if to SnackCo IPCo or any other SnackCo Entity, to: 

 Mondelēz International, Inc. 
 Address: Three Parkway North, Deerfield,
Illinois, 60015, U.S.A. 
 Attention: General Counsel 
 with a copy (which shall not constitute notice) to: 
 Mondelēz
International, Inc. 
 Address: Three Parkway North, Deerfield, Illinois, 60015, U.S.A. 

Attention: Chief Trademark Counsel 

  
 53 

	 	(ii)	if to GroceryCo IPCo or any other GroceryCo Entity, to: 

 Kraft Foods Group 
 Address: Three Lakes Drive, Northfield, Illinois, 60093,
U.S.A. 
 Attention: General Counsel 
 with a copy (which shall not constitute notice) to: 
 Kraft Foods Group

 Address: Three Lakes Drive, Northfield, Illinois, 60093, U.S.A. 

Attention: Chief Trademark Counsel 
 Section 8.6 Interpretation. When a reference is made in this Agreement to a Section, Article, Annex or Schedule such reference shall be to a Section, Article, Annex or Schedule of this
Agreement unless otherwise indicated. The table of contents and headings contained in this Agreement or in any Schedule to this Agreement are for convenience of reference purposes only and shall not affect in any way the meaning or interpretation of
this Agreement. All words used in this Agreement will be construed to be of such gender or number as the circumstances require. Any capitalized terms used in any Schedule, Annex or Exhibit but not otherwise defined therein shall have the meaning as
defined in this Agreement or the Separation Agreement. All Schedules, Annexes and Exhibits annexed hereto or referred to herein are hereby incorporated in and made a part of this Agreement as if set forth herein. The word “including” and
words of similar import when used in this Agreement shall mean “including, without limitation,” unless otherwise specified. The word “day” when used in this Agreement shall mean “calendar day,” unless otherwise
specified. 
 Section 8.7 Entire Agreement. This Agreement and the Separation Agreement and the other
Ancillary Agreements and the Annexes, Exhibits, Schedules and Appendices hereto and thereto constitute the entire agreement, and supersede all prior written agreements, arrangements, communications and understandings and all prior and
contemporaneous oral agreements, arrangements, communications and understandings among the parties with respect to the subject matter hereof. This Agreement shall not be deemed to contain or imply any restriction, covenant, representation, warranty,
agreement or undertaking of any party with respect to the transactions contemplated hereby and thereby other than those expressly set forth herein or therein or in any document required to be delivered hereunder or thereunder. Notwithstanding any
oral agreement or course of action of the parties or their representatives to the contrary, no party to this Agreement shall be under any legal obligation to enter into or complete the transactions contemplated hereby unless and until this Agreement
shall have been executed and delivered by each of the parties. 
 Section 8.8 No Third Party Beneficiaries;
Affiliates. Nothing in this Agreement, express or implied, is intended to or shall confer upon any Person other than the parties hereto and their respective successors and permitted assigns any legal or equitable right, benefit or remedy of any
nature under or by reason of this Agreement. Without limitation to the foregoing, and for clarity, (i) references to Affiliates of a party herein does not render such Affiliates a party to this Agreement, (ii) each party hereto shall be
responsible for providing to its Affiliates pursuant to separate agreements or other arrangements any rights or benefits that such Affiliates may enjoy as a result of this Agreement, and (iii) each party hereto shall be responsible for causing
its Affiliates to comply with the applicable provisions of this Agreement. 

  
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 Section 8.9 Governing Law. This Agreement and all disputes or
controversies arising out of or relating to this Agreement or the transactions contemplated hereby shall be governed by, and construed in accordance with, the internal Laws of the State of New York, without regard to the Laws of any other
jurisdiction that might be applied because of the conflicts of laws principles of the State of New York (other than Section 5-1401 of the New York General Obligations Law). 

Section 8.10 Assignment. Subject to Section 3.7, and except as expressly permitted in this Section 8.10,
this Agreement or any of the rights, interests or obligations hereunder or thereunder may not be assigned or otherwise transferred or delegated, in whole or in part, by operation of law or otherwise, by any party or its Affiliates without the prior
written consent of the other party, which shall not be unreasonably withheld or delayed, and any such assignment without such prior written consent shall be null and void. Subject to Section 3.7, a party and its Affiliates shall be permitted,
without the prior written consent of the other party, to assign or otherwise transfer (a) any Trademarks (and corresponding copyrights) that it or its Affiliates own and that are subject to this Agreement and such party’s and its
Affiliates’ rights, interests or obligations hereunder with respect thereto, or (b) its or their rights, interests or obligations hereunder to any successor to all or substantially all of the business or assets of such party and its
Affiliates; provided that in each of the foregoing (a) and (b) any such assignee or transferee expressly assumes in writing (with the other party named as an intended third-party beneficiary thereof) all of the obligations of such party
under this Agreement. This Agreement shall be binding on and enure for the benefit of the successors and permitted assigns of each party. 
 Section 8.11 Severability. Whenever possible, each provision or portion of any provision of this Agreement shall be interpreted in such manner as to be effective and valid under
applicable Law, but if any provision or portion of any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable Law or rule in any jurisdiction, such invalidity, illegality or unenforceability
shall not affect any other provision or portion of any provision in such jurisdiction, and this Agreement shall be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provision or portion of any
provision had never been contained herein. 
 Section 8.12 Counterparts. This Agreement may be executed in
one or more counterparts, all of which shall be considered one and the same instrument and shall become effective when one or more counterparts have been signed by each of the parties and delivered to the other parties. 

Section 8.13 Facsimile Signature. This Agreement may be executed by facsimile signature and a facsimile signature
shall constitute an original for all purposes. 
 [The remainder of this page is intentionally left blank.] 

  
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 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly
authorized representatives. 
  

			
	 KRAFT FOODS GLOBAL
 BRANDS LLC

		
	By:	 	 
		 	Name:
		 	Title:

  

			
	 KRAFT FOODS GROUP BRANDS
 LLC

		
	By:	 	 
		 	Name:
		 	Title:

  
 56

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