Document:

exv10w1

Exhibit 10.1

DESCRIPTION OF THE MATERIAL TERMS OF

THE LOCAL.COM CORPORATION BONUS PROGRAM

AS OF JANUARY 27, 2010

The Local.com Corporation Bonus Program (the “Bonus Program”) provides for the payment of cash
bonuses to employees of Local.com Corporation (the “Company”) and its subsidiaries, including the
Company’s currently employed named executive officers (the “NEOs,” as named in the Company’s 2009
proxy statement and anticipated to be named in the 2010 proxy statement). On January 27, 2010, the
Nominating, Compensation and Corporate Governance Committee of the Company’s Board of Directors
(the “NCCG Committee”) determined to amend the Bonus Program, as outlined below.

The Bonus Program for NEOs is predicated in part on (i) meeting or exceeding a Financial
Performance Goal (the “FPG”) based on Revenue and Adjusted Net Income (Loss) targets and in part
on (ii) meeting or exceeding certain Personal Performance Goals as approved by the NCCG Committee
(the “PPG”). Adjusted Net Income (Loss) is defined by the Company as net income (loss) excluding:
provision for income taxes; interest and other income (expense), net; depreciation; amortization;
stock based compensation charges and non-recurring items.

Each NEO has been assigned a bonus target equal to a percentage of their base salary, as outlined
in their respective employment agreements with the Company (the “Threshold Target Bonus”) and a
Maximum Target Bonus of up to 150% of the Threshold Target Bonus (the “Maximum Target Bonus”) (the
amount represented by the Threshold Target Bonus and the Maximum Target Bonus is hereinafter
referred to as the “Bonus”). Payment of any Bonus is conditioned upon meeting or exceeding a
certain percentage of the FPG (a minimum of 85% on the Revenue FPG and a minimum of 85% on the
Adjusted Net Income (Loss) FPG) and/or the PPG. The percentage of total Bonus based upon FPG
compared to PPG is established by the NCCG Committee and varies as between NEOs. In addition, NEOs
may receive a Bonus in excess of the Threshold Target Bonus up to the amount of their Maximum
Target Bonus based on over-achievement of the FPG and the PPG.

The following table sets forth the target bonus amounts for which an NEO is eligible under the
Bonus Program:

	 	 	 	 	 	 	 	 	 	 	 	 	 
	 	 	 	 	 	 	Threshold	 	Maximum
	Executive	 	 	 	 	 	Target	 	Target
	Officer	 	Position	 	Bonus	 	Bonus
	Heath Clarke
	 	CEO	 	$	262,500	 	 	$	393,750	 
	Stanley B. Crair
	 	President and COO	 	$	135,000	 	 	$	202,500	 
	Brenda Agius
	 	CFO and Secretary	 	$	104,000	 	 	$	156,000	 

Bonus payouts, if any, to NEOs will be made on such periodic basis as is determined by the
NCCG Committee. Except for certain executives, or as provided in a contract to the contrary, a
participant’s right to any bonus under the Bonus Program will cease upon termination of employment
for any reason, whether voluntary or involuntary. For NEOs with employment contracts containing
provisions for termination for “good reason” or termination by the Company “without cause,” upon
separation of employment for either of those reasons, the executive will receive an amount equal to
the total of all Bonuses received by such NEO during the four quarters immediately preceding such
termination date, except where there has been a change in control, in which case, at the
executive’s election, such amount will be the total of all Bonuses received by such NEO during the
four quarters immediately preceding the date of the change in control.

The Company reserves the right to amend or cancel the Bonus Program for any reason in its sole
discretion.exv10w2

Exhibit 10.2

Google Inc. Advertising Program Terms

These Google Inc. Advertising Program Terms (“Terms”) are entered into by, as applicable, the
customer signing these Terms or any document that references these Terms or that accepts these
Terms electronically (“Customer”) and Google Inc. (“Google”). These Terms govern Customer’s
participation in Google’s advertising program(s) (“Program”) and, as applicable, any insertion
orders or service agreements (“IO”) executed by and between the parties and/or Customer’s online
management of any advertising campaigns. These Terms and any applicable IO are collectively
referred to as the “Agreement.” Google and Customer hereby agree and acknowledge:

1 Policies. Program use is subject to all applicable Google and Partner policies, including
without limitation the Editorial Guidelines (adwords.google.com/select/guidelines.html), Google
Privacy Policy (www.google.com/privacy.html) and Trademark Guidelines
(www.google.com/permissions/guidelines.html), and Google and Partner ad specification requirements
(collectively, “Policies”). Policies may be modified at any time. Customer shall direct only to
Google communications regarding Customer ads on Partner Properties. Some Program features are
identified as “Beta,” “Ad Experiment,” or otherwise unsupported (“Beta Features”). To the fullest
extent permitted by law, Beta Features are provided “as is” and at Customer’s option and risk.
Customer shall not disclose to any third party any information from Beta Features, existence of
non-public Beta Features or access to Beta Features. Google may modify ads to comply with any
Policies.

2 The Program. Customer is solely responsible for all: (a) ad targeting options and keywords
(collectively “Targets”) and all ad content, ad information, and ad URLs (“Creative”), whether
generated by or for Customer; and (b) web sites, services and landing pages which Creative links or
directs viewers to, and advertised services and products (collectively “Services”). Customer shall
protect any Customer passwords and takes full responsibility for Customer’s own, and third party,
use of any Customer accounts. Customer understands and agrees that ads may be placed on (y) any
content or property provided by Google (“Google Property”), and, unless Customer opts out of such
placement in the manner specified by Google, (z) any other content or property provided by a third
party (“Partner”) upon which Google places ads (“Partner Property”). Customer authorizes and
consents to all such placements. With respect to AdWords online auction-based advertising, Google
may send Customer an email notifying Customer it has 72 hours (“Modification Period”) to modify
keywords and settings as posted. The account (as modified by Customer, or if not modified, as
initially posted) is deemed approved by Customer in all respects after the Modification Period.
Customer agrees that all placements of Customer’s ads shall conclusively be deemed to have been
approved by Customer unless Customer produces contemporaneous documentary evidence showing that
Customer disapproved such placements in the manner specified by Google. With respect to all other
advertising, Customer must provide Google with all relevant Creative by the due date set forth in
that Program’s applicable frequently asked questions at
www.google.com (“FAQ”) or as otherwise
communicated by Google. Customer grants Google permission to utilize an automated software program
to retrieve and analyze websites associated with the Services for ad quality and serving purposes,
unless Customer specifically opts out of the evaluation in a manner specified by Google. Google may
modify any of its Programs at any time without liability. Google also may modify these Terms at
any time without liability, and Customer’s use of the Program after notice that these Terms have
changed constitutes Customer’s acceptance of the new Terms. Google or Partners may reject or remove
any ad or Target for any or no reason.

3 Cancellation. Customer may cancel advertising online through Customer’s account if online
cancellation functionality is available, or, if not available, with prior written notice to Google,
including without limitation electronic mail. AdWords online auction-based advertising cancelled
online will cease serving shortly after cancellation. The cancellation of all other advertising
may be subject to Program policies or Google’s ability to re-schedule reserved inventory or cancel
ads

 

 

already in production. Cancelled ads may be published despite cancellation if cancellation of
those ads occurs after any applicable commitment date as set forth in advance by the Partner or Google, in which case Customer must pay
for those ads. Google may cancel immediately any IO, any of its Programs, or these Terms at any
time with notice, in which case Customer will be responsible for any ads already run. Sections 1,
2, 3, 5, 6, 7, 8, and 9 will survive any expiration or termination of this Agreement.

4 Prohibited Uses; License Grant; Representations and Warranties. Customer shall not, and shall
not authorize any party to: (a) generate automated, fraudulent or otherwise invalid impressions,
inquiries, conversions, clicks or other actions; (b) use any automated means or form of scraping or
data extraction to access, query or otherwise collect Google advertising related information from
any Program website or property except as expressly permitted by Google; or (c) advertise anything
illegal or engage in any illegal or fraudulent business practice. Customer represents and warrants
that it holds and hereby grants Google and Partners all rights (including without limitation any
copyright, trademark, patent, publicity or other rights) in Creative, Services and Targets needed
for Google and Partner to operate Programs (including without limitation any rights needed to
host, cache, route, transmit, store, copy, modify, distribute, perform, display, reformat, excerpt,
analyze, and create algorithms from and derivative works of Creative or Targets) in connection with
this Agreement (“Use”). Customer represents and warrants that (y) all Customer information is
complete, correct and current; and (z) any Use hereunder and Customer’s Creative, Targets, and
Customer’s Services will not violate or encourage violation of any applicable laws, regulations,
code of conduct, or third party rights (including without limitation intellectual property rights).
Violation of the foregoing may result in immediate termination of this Agreement or customer’s
account without notice and may subject Customer to legal penalties and consequences.

5 Disclaimer and Limitation of Liability. To the fullest extent permitted by law, GOOGLE
DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION FOR NONINFRINGEMENT,
SATISFACTORY QUALITY, MERCHANTABILITY AND FITNESS FOR ANY PURPOSE. To the fullest extent permitted
by law, Google disclaims all guarantees regarding positioning, levels, quality, or timing of: (i)
costs per click; (ii) click through rates; (iii) availability and delivery of any impressions,
Creative, or Targets on any Partner Property, Google Property, or section thereof; (iv) clicks; (v)
conversions or other results for any ads or Targets; (vi) the accuracy of Partner data (e.g. reach,
size of audience, demographics or other purported characteristics of audience); and (vii) the
adjacency or placement of ads within a Program. Customer understands that third parties may
generate impressions or clicks on Customer’s ads for prohibited or improper purposes, and Customer
accepts the risk of any such impressions and clicks. Customer’s exclusive remedy, and Google’s
exclusive liability, for suspected invalid impressions or clicks is for Customer to make a claim
for a refund in the form of advertising credits for Google Properties within the time period
required under Section 7 below. Any refunds for suspected invalid impressions or clicks are within
Google’s sole discretion. EXCEPT FOR INDEMNIFICATION AMOUNTS PAYABLE TO THIRD PARTIES HEREUNDER
AND CUSTOMER’S BREACHES OF SECTION 1, TO THE FULLEST EXTENT PERMITTED BY LAW: (a) NEITHER PARTY
WILL BE LIABLE FOR ANY CONSEQUENTIAL, SPECIAL, INDIRECT, EXEMPLARY, OR PUNITIVE DAMAGES (INCLUDING
WITHOUT LIMITATION LOSS OF PROFITS, REVENUE, INTEREST, GOODWILL, LOSS OR CORRUPTION OF DATA OR FOR
ANY LOSS OR INTERRUPTION TO CUSTOMER’S BUSINESS) WHETHER IN CONTRACT, TORT (INCLUDING WITHOUT
LIMITATION NEGLIGENCE) OR ANY OTHER LEGAL THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH
DAMAGES AND NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY; AND (b) EACH
PARTY’S AGGREGATE LIABILITY TO THE OTHER IS LIMITED TO AMOUNTS PAID OR PAYABLE TO GOOGLE BY
CUSTOMER FOR THE AD GIVING RISE TO THE CLAIM. Except for payment obligations, neither party is
liable for failure or delay resulting from a condition beyond the reasonable control of the party,
including without limitation to acts of God, government, terrorism, natural disaster, labor
conditions and power failures.

 

 

6 Agency. Customer represents and warrants that (a) it is authorized to act on behalf of and
has bound to this Agreement any third party for which Customer advertises (a “Principal”), (b) as
between Principal and Customer, the Principal owns any rights to Program information in connection
with those ads, and (c) Customer shall not disclose Principal’s Program information to any other
party without Principal’s consent.

7 Payment. Customer shall be responsible for all charges up to the amount of each IO, or as set
in an online account, and shall pay all charges in U.S. Dollars or in such other currency as agreed
to in writing by the parties. Unless agreed to by the parties in writing, Customer shall pay all
charges in accordance with the payment terms in the applicable IO or Program FAQ. Late payments
bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less).
Charges are exclusive of taxes. Customer is responsible for paying (y) all taxes, government
charges, and (z) reasonable expenses and attorneys fees Google incurs collecting late amounts. To
the fullest extent permitted by law, Customer waives all claims relating to charges (including
without limitation any claims for charges based on suspected invalid clicks) unless claimed within
60 days after the charge (this does not affect Customer’s credit card issuer rights). Charges are
solely based on Google’s measurements for the applicable Program, unless otherwise agreed to in
writing. To the fullest extent permitted by law, refunds (if any) are at the discretion of Google
and only in the form of advertising credit for only Google Properties. Nothing in these Terms or an
IO may obligate Google to extend credit to any party. Customer acknowledges and agrees that any
credit card and related billing and payment information that Customer provides to Google may be
shared by Google with companies who work on Google’s behalf, such as payment processors and/or
credit agencies, solely for the purposes of checking credit, effecting payment to Google and
servicing Customer’s account. Google may also provide information in response to valid legal
process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal
rights or defend against legal claims. Google shall not be liable for any use or disclosure of such
information by such third parties.

8 Indemnification. Customer shall indemnify and defend Google, its Partners, agents,
affiliates, and licensors from any third party claim or liability (collectively, “Liabilities”),
arising out of Use, Customer’s Program use, Targets, Creative and Services and breach of the
Agreement. Partners shall be deemed third party beneficiaries of the above Partner indemnity.

9 Miscellaneous. THE AGREEMENT MUST BE CONSTRUED AS IF BOTH PARTIES JOINTLY WROTE IT AND
GOVERNED BY CALIFORNIA LAW EXCEPT FOR ITS CONFLICTS OF LAWS PRINCIPLES. ALL CLAIMS ARISING OUT OF
OR RELATING TO THIS AGREEMENT OR THE GOOGLE PROGRAM(S) SHALL BE LITIGATED EXCLUSIVELY IN THE
FEDERAL OR STATE COURTS OF SANTA CLARA COUNTY, CALIFORNIA, USA, AND GOOGLE AND CUSTOMER CONSENT
TO PERSONAL JURISDICTION IN THOSE COURTS. The Agreement constitutes the entire and exclusive
agreement between the parties with respect to the subject matter hereof, and supersedes and
replaces any other agreements, terms and conditions applicable to the subject matter hereof. No
statements or promises have been relied upon in entering into this Agreement except as expressly
set forth herein, and any conflicting or additional terms contained in any other documents (e.g.
reference to a purchase order number) or oral discussions are void. Each party shall not disclose
the terms or conditions of these Terms to any third party, except to its professional advisors
under a strict duty of confidentiality or as necessary to comply with a government law, rule or
regulation. Customer may grant approvals, permissions, extensions and consents by email, but any
modifications by Customer to the Agreement must be made in a writing executed by both parties. Any
notices to Google must be sent to Google Inc., Advertising Programs, 1600 Amphitheatre Parkway,
Mountain View, CA 94043, USA, with a copy to Legal Department, via confirmed facsimile, with a copy
sent via first class or air mail or overnight courier, and are deemed given upon receipt. A waiver
of any default is not a waiver of any subsequent default. Unenforceable provisions will be modified
to reflect the parties’ intention and only to the extent necessary to make them enforceable, and
remaining provisions of the Agreement will remain in full effect. Customer may not assign any of
its rights hereunder and any such attempt is void. Google and Customer and Google and Partners are
not

 

 

legal partners or agents, but are independent contractors. In the event that these Terms or a
Program expire or is terminated, Google shall not be obligated to return any materials to Customer.
Notice to Customer may be effected by sending an email to the email address specified in Customer’s
account, or by posting a message to Customer’s account interface, and is deemed received when sent
(for email) or no more than 15 days after having been posted (for messages in Customer’s AdWords
interface).

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