Document:

Amendment to the U.S. 1999-2010 Cold Drink Equipment Purchase

 Exhibit 10.1 
  
 December 20, 2005 
  
 Coca-Cola Enterprises Inc. 
 P. O. Box 1778 
 Atlanta, Georgia 30301 
  

			
	 Attn:
	 	Mr. William W. Douglas, III
	 	 	Senior Vice President and Chief Financial Officer
		
	 	 	Re:    1999-2010 Cold Drink Equipment Purchase Partnership Program (“Program”)

  
 Dear
Bill: 
  
 This letter agreement
(“Agreement”) restates in its entirety and further amends: 
  
 that certain letter agreement dated January 23, 2002, as amended by letter agreement dated August 9, 2004 (which letters were an amendment and restatement of that certain letter agreement dated September 29, 2000, as amended
and restated by letter agreements dated December 22, 1998, July 7, 1999, and June 21, 2000; the foregoing 2004, 2002, 2000, 1999 and 1998 agreements are referred to herein as the “PriorAgreements”). 
  
 This Agreement sets forth the proposal of The Coca-Cola Company (“TCCC”) to
Coca-Cola Enterprises Inc. and each of its subsidiaries holding Coca-Cola bottling contracts for the territories identified on Exhibit A hereto (“CCE”) with respect to the above, which upon acceptance by CCE shall constitute our
agreement and understanding regarding the Program for the purpose of superseding the Prior Agreements and all prior cold drink equipment programs between the parties (“Prior CCE Programs”) identified on Exhibit B hereto, as
well as all prior cold drink equipment programs covering Coca-Cola territories acquired by CCE since 1995 (“Acquired Programs”) identified on Exhibit C hereto. This Program covers only the territories identified in Exhibit A
hereto currently served by CCE in the United States as of the date of this Agreement. In the event that CCE acquires any other bottler, or acquires the bottling rights to any additional territory not identified in Exhibit A hereto, this
Program shall not cover such territory and equipment purchased for placement in such territory shall not be eligible for funding hereunder absent an amendment to this 

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 Agreement reflecting TCCC’s consent and adjustment of the Purchase Plan(s) set forth herein. TCCC and CCE will execute such an amendment to include the cold drink
equipment purchases in an acquired territory under this Program, however, if the parties mutually agree that cold drink equipment purchases in an acquired territory increase cold drink penetration. 
  
 Confidentiality: 
  
 The terms and conditions of this Agreement are acknowledged by TCCC and CCE to be strictly
confidential, and the parties agree not to share the contents hereof with any other party without the express written consent of the other party, except to the extent required by law. 
  
 Term: 
  
 Except as otherwise provided herein, the term of this Agreement is twelve (12) years, beginning as of January 1, 1999 and ending
December 31, 2010 (“Term”). If CCE is required to perform any obligations of the Program after the end of the twelve-year Term, such obligations of CCE shall remain in effect beyond the twelve-year Term. 
  
 Annual Plan: 
  

	 	•	 	CCE agrees to commit to an annual development program (“Annual Plan”) developed jointly with TCCC which includes: quarterly purchases and placement of new Venders and
Manual Equipment; agreed upon minimum purchase schedules for Venders and Manual Equipment; and a “Flavor Set Standard” during each of the twelve years. CCE further agrees to commit to and adhere to, as part of the Annual Plan, local
placement targets for the placement of Venders and Manual Equipment in specified local geographies within the territories identified in Exhibit A hereto. The Annual Plan will be developed each calendar year in conjunction with the annual
business plan. If the parties mutually agree to an Annual Plan for any of 2006-2010 that modifies the mix of Annual Venders and Annual Manual Equipment units of the Purchase Plan attached as Exhibit D, the mutually agreed mix in the Annual
Plan will be used in lieu of the mix contained in the Purchase Plan and will be deemed to be the Purchase Plan for the remainder of the Term (unless further modified by mutual agreement of the parties, and any subsequent mutually agreed Annual Plan
modifications will be deemed to be the Purchase Plan for the remainder of the Term). If the parties are unable to reach agreement on an Annual Plan for any of 2006-2010, the Purchase Plan last mutually agreed to by the parties will continue to
apply. The Annual Plan may be subsequently modified as agreed by the parties based on market place developments during the course of the year, mutual assessment and agreement relative to the continuing availability of profitable placement
opportunities and 

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 continuing participation in the annual CCE/CCNA market planning process. Any mutual agreement of the parties to modify the Purchase Plan will be
memorialized in a letter signed by both parties. 
  
 Effective
January 1, 2005, in any year that Coca-Cola Bottling Company purchases and places in Canada any Venders, Glass Front Venders, Intelligent Vender Kits, Next Generation Venders, Manual units or Energy Coolers (all as described below) in excess of
the requirements of the Purchase Plan applicable to Coca-Cola Bottling Company under its letter agreement with Coca-Cola Ltd. dated December 20, 2005, then any excess units for any specific type of equipment may be credited to CCE under this
Agreement in determining whether CCE has met the annual credit requirements for each specific type of equipment under this Agreement (e.g., Glass Front Venders for Glass Front Venders, Energy Coolers for Energy Coolers, etc.) for that same year.

  
 Purchase Plan: 
  

	 	•	 	CCE agrees to purchase and place Cold Drink Equipment totaling 1,206,534 cumulative credits over the twelve (12) year period 1999-2010, as provided on Exhibit D (the
“Purchase Plan”), in the CCE territories identified in Exhibit A hereto. The territory descriptions set forth in Exhibit A shall be controlling for purposes of this Program, regardless of any subsequent CCE division
realignment, and placements made outside of the territories described in Exhibit A shall not qualify for TCCC Support Funding set forth below. In computing the number of Vender credits or Manual credits, a single cold drink vender unit or
single Manual unit shall count as one (1) credit, except where alternative credits are provided in this Agreement (the “Alternative Credits”). 

  

	 	•	 	Effective January 1, 2005, failure to adhere to the minimum purchase and placement requirements for either Venders or Manual Equipment credits in any one year shall not be
deemed to be a violation of this Agreement so long as (1) the cumulative equipment purchase credits for that year meet at least 80% of the minimum Annual Total Purchase Plan credit requirements for that year as set forth in the Purchase Plan
attached to this Agreement as Exhibit D (or as may be modified per the Annual Plan process), (2) within 30 days following the end of the calendar year in which a shortfall occurs, CCE pays to TCCC an amount calculated by multiplying $***
times the number of credits by which CCE failed to meet the requirements of the Purchase Plan, (3) CCE’s purchases of Venders and Manual Equipment credits for the following calendar year remedy the shortfall from the prior year for the
specific number of Venders, Glass Front Venders, Intelligent Venders Kits, Next Generation Venders, Manual Equipment and Energy Coolers by which CCE was below the 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

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 Purchase Plan in the prior year (in addition to meeting the Purchase Plan requirements for such following calendar year, except as purchases are permitted
to be deferred as set forth in this paragraph), and (4) CCE meets its Annual Total credit and Cumulative Purchase Plan credit requirements as of the end of Year 12 (2010), as set forth in the Purchase Plan attached to this Agreement as
Exhibit D (or as may be modified per the Annual Plan process). Beginning January 1, 2005, in determining whether CCE has met the Purchase Plan credit requirements, the Alternative Credits described in this Agreement will be incorporated
in such calculations. 
  

	 	•	 	CCE agrees that only TCCC-authorized Cold Drink Equipment approved for program coverage will be eligible under this Program. 

  

	 	•	 	Incremental purchases in any category (Venders, Glass Front Venders, Intelligent Vender Kits, Next Generation Venders, Manual Equipment or Energy Coolers)) may be used to offset
shortfalls in that same category (e.g., Glass Front Venders for Glass Front Venders, Energy Coolers for Energy Coolers, etc.) in any subsequent year. 

  

	 	•	 	In the event CCE purchases and places TCCC-authorized glass front venders (“GFVs”), TCCC agrees that each GFV unit will be equivalent to 2 Vender credits to be applied
towards CCE’s minimum Purchase Plan requirements under the Program (this 2:1 credit for GFVs is an “Alternative Credit” under the Agreement). 

  

	 	•	 	Effective January 1, 2005, in the event CCE purchases and installs on Venders TCCC-authorized Intelligent Vender Kits that provide credit card capability, electronic data
gathering capability and electronic locks for the Vender, TCCC agrees that, for 2005 and 2006, six (6) such Intelligent Vender Kits will be equivalent to one (1) Vender credit to be applied toward CCE’s minimum Purchase Plan
requirements under the Program (this 1:6 credit for Intelligent Vender Kits is an “Alternative Credit” under this Agreement). TCCC and CCE agree that the impact of the Intelligent Vender Kits will increase average Vender throughput. At the
end of 2006 and at the end of each of the remaining years of the Term, as part of the annual business planning process, CCE and TCCC will attempt to mutually agree whether the substitution ratio for Intelligent Vender Kits should be revised for the
remainder of the Term, and, if the parties agree that the ratio should be changed, the parties will mutually agree upon the revised substitution ratio to be used for the remainder of the Term. If the parties are unable to mutually agree by the end
of the annual business planning session upon the substitution ratio for Intelligent Vender Kits to be used for the remainder of the Term, then six (6) Intelligent Vender Kits will continue to be counted as one (1) Vender unit to be applied
toward CCE’s minimum Purchase Plan credit requirements under the Program. 

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	 	•	 	Effective January 1, 2005, in the event CCE purchases and places “Energy Coolers,” TCCC agrees that each Energy Cooler will be equivalent to *** Manual credits to be
applied towards CCE’s minimum Annual Manual credit requirement (this *** credit for Energy Coolers is an “Alternative Credit” under the Agreement). For purposes of this Agreement, an “Energy Cooler” will be one that
dispenses primarily one or more of: (1) the following beverage products: Full Throttle (diet and regular); Full Throttle Fury (diet and regular); Coke Blak; Tab Energy; Powerade Advance; Rock Star (diet and regular); Von
Dutch (diet and regular), and any other products under trademarks owned by or licensed to TCCC or products for which distribution rights have been granted to TCCC which the parties may mutually agree in writing are “energy” drinks;
(2) any beverages that are brand or line extensions of the foregoing; and (3) any other beverage brand owned by or licensed to TCCC that is characterized as an “energy” drink. 

  
 TCCC and CCE agree that TCCC’s average gross profit from Energy Coolers
as calculated by TCCC as of the date this Agreement is signed by both parties (the “Expected Gross Profit”) is greater than that of the average gross profit of other Manual Equipment. At the end of 2006 and at the end of each of the
remaining years of the Term, as part of the annual business planning process, if TCCC’s actual average gross profit (average weekly throughput times average gross profit per case) from the Energy Coolers is 20% or more below the Expected Gross
Profit, then, in order to offset the financial impact of this difference, the Alternative Credit to be used for Energy Coolers for the next calendar year and the remainder of the Term will be adjusted downward and the parties will agree on a new mix
of Venders, Manual Equipment and Energy Coolers required to offset the financial impact of the above-referenced difference. If TCCC’s average gross profit is 20% or more above the Expected Gross Profit, then the parties will mutually agree how
to best utilize the excess profit of TCCC and CCE. 
  

	 	•	 	Effective January 1, 2005, in the event CCE purchases and places TCCC-authorized Next Generation Venders, which are new venders that are built to include an improved consumer
interface, improved equipment reliability, increased brand/package flexibility, credit card capability, an electronic lock system and electronic data gathering capability, TCCC agrees that each such Next Generation Vender unit will be equivalent to
1.5 Vender credits to be applied toward CCE’s minimum Purchase Plan requirements under the Program (this 1.5:1 credit for Next Generation Venders is an “Alternative Credit” under the Agreement). 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

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 TCCC Support Funding: 
  

	 	•	 	For the period 1999-2001, TCCC will provide aggregate financial support to CCE of $509,648,226 (“Base Funding”) based upon CCE’s purchases of Venders and Manual
Equipment which are placed in the CCE territories identified in Exhibit A hereto in accordance with the Purchase Plan set forth in Exhibit D to assist CCE in the construction of an infrastructure to support the increased rate of
cold drink equipment placement. The Base Funding will be paid quarterly at the rates set forth in Exhibit E to CCE quarterly in arrears for any quarter in which both Vender and Cumulative Equipment purchases are in compliance with the
Annual Plan on a cumulative basis and CCE is otherwise in compliance with this Agreement in all respects. 

  

	 	•	 	In addition to the foregoing, in 1999, 2000, and 2001, TCCC will provide additional financial support to CCE based on excess purchases of Venders or Manual Equipment if cumulative
combined purchases of Venders and Manual Equipment by CCE for placement in the CCE territories identified in Exhibit A hereto are in excess of the cumulative Purchase Plan and CCE is otherwise in compliance with the requirements of the
Program (“Incremental Funding”). Such Incremental Funding shall be paid annually in arrears, unless the parties agree that such funding may be advanced based on purchases in excess of the Purchase Plan in any quarter, and shall be
calculated in accordance with mutually agreed-to criteria. 

  

	 	•	 	In view of the fact that fewer units of cold drink equipment will be purchased and placed in the U.S. Territories in 2004 and 2005 than originally planned, and for the fact that
half of the purchases and placements originally planned for 2004 and 2005 will now occur in 2009 and 2010, CCE agrees to pay TCCC a total of $13,000,000 as follows: $1,300,000 annually in years 2004 and 2009, and $2,600,000 annually in years 2005
through and including 2008. Provided, however, that if CCE shall have satisfied its purchase and placement commitments prior to 2010, CCE shall have no obligation to make a payment hereunder for any year following the year in which the commitments
were fully satisfied. 

  
 Payment and Administration of TCCC Support Funding: 
  

	 	•	 	In the event of any dispute over the number of units of equipment shipped to CCE during the calendar quarter, the disputing party may ask the appropriate manufacturer to provide
information to TCCC concerning the number of units shipped. Upon receipt of any such revised information from a manufacturer, TCCC may request additional support information from CCE in the form of, among other items, invoices or shipping documents.
With respect to any inaccuracies regarding 

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 the number of units shipped to CCE, TCCC shall make adjustments, if any, in the TCCC Support Funding based upon all the information provided to it in
accordance with this subparagraph. 
  

	 	•	 	If CCE fails to meet the minimum cumulative credit requirements of the Purchase Plan (cumulative purchases less equipment on which Incremental Funding was paid and is not refunded
as set forth above) for any calendar year, TCCC and CCE will meet to mutually develop a reasonable solution/alternative based on market place developments, mutual assessment and agreement relative to the continuing availability of profitable
placement opportunities and continuing participation in the CCE/CCNA market planning process. In the event that no mutually agreeable solution is developed and cumulative purchases by CCE through the first quarter of the following calendar year do
not remedy any such shortfall (in addition to meeting the pro rata portion of the Purchase Plan requirement for that quarter), or in the event that CCE otherwise breaches any material obligation set forth in this Agreement and such breach is not
remedied within ninety (90) days of notice of such breach, then this Agreement will terminate and CCE will pay to TCCC all TCCC Support Funding paid by TCCC for this Program to date (including both Base and Incremental Funding), as well as
all TCCC Support Funding paid by TCCC to CCE in Prior CCE Programs identified on Exhibit B hereto, as well as all funding paid by TCCC pursuant to the terms and conditions of the Acquired Programs identified on Exhibit C hereto,
plus interest at the rate of one percent (1%) per month from the date such TCCC Support Funding was paid, or such lesser amount as may be permitted by law; provided, however, that in the event this Program or the Prior CCE Programs or the
Acquired Programs have been partially performed by CCE or its predecessors, such repayment obligation shall be reduced to such amount (if less) as TCCC shall reasonably determine will be adequate to deliver the financial returns that would have been
received by TCCC had all equipment placement commitments in such programs been fully performed and throughputs reasonably anticipated by TCCC achieved; and provided further, that in the event at the time of such termination CCE has fully
performed all of the obligations set forth in any Prior CCE Program or any Acquired Program, then no TCCC Support Funding paid under such Prior CCE Program or Acquired Program shall be included in determining CCE’s repayment obligation
hereunder. CCE and TCCC agree that any failure of performance by CCE under this section shall be excused to the extent, and during any period of time, that such failure is caused by an Act of God, fire, strikes, war, riot, insurrection, boycott,
acts of public authorities, delays or defaults caused by public carriers, inability of manufacturers to produce or sell cold drink equipment or other cause, whether similar or dissimilar, beyond the reasonable control of CCE.

  

	 	•	 	Effective January 1, 2005, all Equipment purchased pursuant to this Agreement, which includes Venders, GFVs, Intelligent Vender Kits, Next Generation Venders,

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 Manual Equipment and Energy Coolers, must be placed (or, in the case of Intelligent Vender Kits, installed on Venders that have been placed) in the year
of purchase or on a timely basis within sixty (60) days following such purchase in order to qualify for TCCC Support Funding hereunder and to be considered for purposes of compliance with minimum Purchase Plan requirements. 
  
 Additional Performance Criteria: 
  

	 	•	 	CCE agrees to place and keep each unit of cold drink equipment acquired by CCE in connection with the Program (other than Energy Coolers and Intelligent Vender Kits) in place at
customer locations as specified in the Annual Plan(s), as well as any existing cold drink equipment currently on location, for a period of at least twelve (12) years from date of placement, unless such equipment is rendered inoperable and
cannot be reasonably repaired as the result of mechanical or other similar difficulties, and unless such equipment is temporarily located in refurbishment centers or warehouses pending renewed placement in the ordinary course of business.

  

	 	•	 	Effective January 1, 2005, CCE agrees that Energy Coolers acquired in connection with the Program will remain in place at customer locations for at least twelve (12) years
from date of placement. If such equipment is rendered inoperable and cannot be reasonably repaired as the result of mechanical or other similar difficulties, CCE shall purchase replacement Energy Coolers to replace the inoperable unit for the
remainder of its twelve (12) years, and such replacement coolers will not count toward satisfying the purchase requirements of this Agreement. 

  

	 	•	 	Effective January 1, 2005, CCE agrees that if an Intelligent Vender Kit acquired by CCE in connection with the Program is installed on a Vender, an Intelligent Vender Kit must
be kept on the Vender for the Vender’s remaining years of useful life. 

  

	 	•	 	During the Program Term, any cold drink equipment which is refurbished by CCE will be refurbished with the trademarks of TCCC, with the exception of presently existing contractually
required refurbishments using other trademarks or mutually agreed upon special market conditions. 

  

	 	•	 	CCE agrees that a minimum of ***% of CCE’s total inventory of Venders (including GFVs, Venders with Intelligent Vender Kits and Next Generation Venders) and Manual Equipment
(including Energy Coolers) will be identified only by the trademarks of TCCC. 

  

	 	•	 	The parties acknowledge and agree that one of the primary objectives of this Agreement is to increase the total number of units of Venders and Manual 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

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 Equipment on location in the CCE territories identified in Exhibit A hereto. Accordingly, effective January 1, 2005, CCE agrees to provide
TCCC with annual reports by January 15 of each year (current as of December 31 of the prior year) certifying (1) the number of Venders, GFVs, Intelligent Vender Kits, Next Generation Venders, Manual Equipment and Energy Coolers funded
under this Agreement which were actually placed at customer locations (or, in the case of Intelligent Vender Kits, installed on Venders that are placed at customer locations) in the CCE territories identified in Exhibit A hereto during the
preceding year, and (2) the total number of Venders, GFV’s, Intelligent Vender Kits, Next Generation Venders, Manual Equipment and Energy Coolers (including units in existing inventory and units not funded under this Agreement) actually at
customer locations at the conclusion of such year. 
  

	 	•	 	CCE agrees not to sell any new, used or refurbished cold drink equipment funded under this Agreement with any remaining useful life to any third party during the Term of this
Agreement without TCCC’s express written consent. 

  

	 	•	 	CCE also agrees that it will establish, maintain and publish for its employees a “Flavor Set Standard” which contains the following minimum average requirements for all
Venders, GFVs, Venders with Intelligent Vender Kits, Next Generation Venders, Manual Equipment and Energy Coolers owned by CCE, including the Program Equipment (unless such requirements are legally prohibited): (i) on average all slots except
*** in Venders, GFVs, Venders with Intelligent Vender Kits, and Next Generation Venders will dispense only products marketed under trademarks owned by or licensed to TCCC or products for which distribution rights have been granted to TCCC and
(ii) on average, *** percent (***) of the inventory in any units of Manual Equipment and Energy Coolers will be products marketed under trademarks owned by or licensed to TCCC or products for which distribution rights have been granted to
TCCC. The Flavor Set Standard will specify which of the products will be sold in Fast Lane Merchandisers. It is understood by CCE and TCCC that the Flavor Set Standard will apply, on average, to all bottle or can equipment owned by CCE, whether
acquired under the Program or otherwise. CCE and TCCC shall review the specific terms of the Flavor Set Standard on an annual basis. Following such review, TCCC shall confirm in writing the terms of the Flavor Set Standard for the applicable
calendar year. 

  

	 	•	 	To the extent that products other than those (i) marketed under trademarks owned by or licensed to TCCC or (ii) for which distribution rights have been granted to TCCC
(“Competitive Products”) are dispensed in Venders or Manual Equipment purchased in connection with the TCCC Support Funding, CCE will make a Fair Share payment to TCCC. The Fair Share payment will be calculated and paid annually based on
the availability of Competitive Products in cold drink equipment purchased 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

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 by CCE under the Program in that year. Such payment shall be calculated in the following manner: 
  
 1. As of December 31 of each year throughout the Term, CCE will provide
TCCC with the weighted average of the number of units and the percentage of Competitive Products in equipment purchased in that year and funded by TCCC under this Program. Such percentage shall be provided during the certification process set forth
above and, as set forth above, back-up and support for such calculation shall be provided to TCCC upon request. 
  
 2. Such percentage shall then be multiplied by the total TCCC Support Funding due to CCE for such year to calculate the Fair Share payment. 
  
 3. Provided that CCE has engaged in mutually agreed to activities designed
to develop infrastructure necessary to support increased cold drink placement (e.g., hiring additional operating or managerial personnel, expansion of systems, purchase of service vehicles, etc.), TCCC agrees to reinvest the amount of such Fair
Share payment to support such infrastructure activities. If such activities have not taken place, the Fair Share payment shall be deducted from any annual or fourth quarter TCCC Support Funding due to CCE. In the event such payment exceeds any
amount then due and owing to CCE under the Program, the excess shall be paid to TCCC within ten (10) days of delivery to CCE of the calculation set forth above. 
  

	 	•	 	CCE acknowledges and agrees that all of the TCCC Support Funding set forth herein is offered and will be paid by TCCC based on the expectation that CCE will remain in compliance
with all of its bottling agreements pertaining to TCCC products. In the event that CCE materially breaches any of such bottling agreements during the Term, or attempts to terminate such agreements absent breach by TCCC as defined therein, TCCC shall
have the right to treat such action as a breach of this Program, including the right to terminate this Program in all respects and to recover all sums set forth above. 

  
 Reporting Requirements: 
  

	 	•	 	CCE acknowledges that TCCC is providing the TCCC Support Funding in order to generate incremental sales of TCCC products. For each of the twelve (12) years following the
purchase of equipment under this or any prior Equipment Purchase Partnership program, CCE will certify annually by January 15 of each year (current as of December 31 of the prior year) that for the prior twelve (12) months such
equipment (except Energy Coolers, for which the reporting process is described below) has generated on average a minimum volume of 3.9 unit cases (288 ounce equivalents) of TCCC products per Alternative Credit per week. Beginning

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 January 1, 2005, however, as Intelligent Vender Kits are purchased in substitution for Venders, as described above in the “Purchase Plan”
section, the minimum average throughput requirement for each calendar year will be increased by TCCC to reflect the increased throughput generated by the Intelligent Vender Kits. In addition, CCE, to the best of its ability, will separately report
the average volume throughput for venders equipped with Intelligent Vender Kits. In order to make this certification, CCE may rely solely on its current tracking systems to determine the average volume per unit of the equipment. In addition, CCE
will utilize its current placement procedure to determine when equipment is not generating sufficient volume, and CCE will relocate any equipment that is not generating sufficient volume. Further, CCE will sample a representative number of units
each year to verify the appropriate volume levels. If there is an inconsistency between CCE’s tracking results and the representative sample of units, CCE and TCCC will meet to discuss any such inconsistency. 
  

	 	•	 	During 2006, CCE agrees to develop a mutually agreeable method of measuring average throughput of brands (by package) for Energy Coolers. This throughput will be reported to TCCC
during each annual business planning process and used in the calculations described above in the 7th bullet point of
the “Purchase Plan” section. 

  

	 	•	 	TCCC reserves the right to audit CCE records regarding the equipment supported under this Program. 

  
 Other Terms: 
  

	 	•	 	No agreement will be effective to amend this Agreement unless such agreement is in writing and signed by the party to be charged thereby. 

  

	 	•	 	This Agreement will be governed by the laws of the State of Georgia. 

  

	 	•	 	This Program is not available in a state in which the terms described herein are prohibited. 

  

	 	•	 	Except as stated above, as of January 1, 1999, this Agreement supersedes all similar prior agreements between the parties concerning the placement and funding of cold drink
equipment, in the Coca-Cola bottling territories identified in Exhibit A hereto, including but not limited to the Prior Agreements, Prior CCE Programs identified on Exhibit B hereto and the Acquired Programs identified on Exhibit
C hereto, as well as any and all claims by either party arising from such prior agreements, excepting only claims for recovery of any funding due and owing to CCE or its predecessors for performance prior to the effective date of this Agreement.

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	 	•	 	Each party represents that the person whose signature appears below has the authority necessary to execute this Agreement on behalf of the party indicated. 

 

	 	•	 	This Agreement is not intended to modify or amend the terms or provisions of any license or distribution agreements in effect between TCCC and CCE. 

  

	 	•	 	TCCC and CCE agree that this Agreement may be executed in counterparts and if so executed in counterparts, will be enforceable and effective upon the exchange of executed
counterparts or the exchange of facsimile transmissions of the executed counterparts. 

  

	 	•	 	TCCC and CCE each expressly acknowledge that this letter agreement was negotiated at arms length, is valid and enforceable according to its terms, and is supported by adequate
consideration. 

  

	 	•	 	This Agreement shall be executed simultaneously with the letter agreement dated December 20, 2005 between Coca-Cola Ltd. and Coca-Cola Bottling Company.

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 If this accurately reflects our agreement and understanding, please sign where indicated below and return a signed copy to me. 
  

			
	 Sincerely,

	
	 THE COCA-COLA COMPANY

	
	 Coca-Cola North America Division

		
	 By:
	 	 /s/ Gary P. Fayard

	 	 	 Gary P. Fayard

	 	 	 Executive Vice President
 and Chief Financial Officer

	
	 Accepted and Agreed to by

	
	 COCA-COLA ENTERPRISES INC.

		
	 By:
	 	 /s/ William W. Douglas, III

	 	 	 William W. Douglas, III

	 	 	 Senior Vice President

	 	 	 and Chief Financial Officer

 Exhibit A 
  
 (CCE Territories) 
  

	
	Material has been omitted pursuant to a request for confidential treatment and filed separately with the SEC***
	
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 Exhibit B 
  
 Prior CCE Programs 
  

	1.	Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1994; 

  

	2.	CCE Jumpstart Fair Share Agreement dated effective January 1, 1994; 

  

	3.	1996-2000 Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1996; 

  

	4.	Amendment to 1996-2000 Cold Drink Equipment Purchase Partnership Program to reflect the acquisition by CCE of the geography formerly served by the Biedenharn ownership group
dated effective January 1, 1996; 

  

	5.	1997-2001 “Dallas Project” Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1997; 

  

	6.	First Amendment to 1997-2001 “Dallas Project” Cold Drink Equipment Purchase Partnership Program to incorporate Tier Three (“Gulfstream”) Divisions dated
effective January 1, 1998; and 

  

	7.	Second Amendment to 1997-2001 “Dallas Project” Cold Drink Equipment Purchase Partnership Program to incorporate the geographies served by KONY and Hoffman
ownerships dated effective January 1, 1998. 

 Exhibit C 
  
 Acquired Programs 
  

	1.	Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1995 between The Coca-Cola Company and Coca-Cola Bottling Company West, Inc. and as amended by
letter agreement dated July 25, 1995. 

  

	2.	Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1994 between The Coca-Cola Company and The Coca-Cola Bottling Company of New York, Inc. and/or its
subsidiaries and Amendment to Cold Drink Equipment Purchase Partnership Program dated February 10, 1997. 

  

	3.	Cold Drink Equipment Purchase Partnership Program dated December 8, 1995 (effective January 1, 1996) between The Coca-Cola Company and Southwest Coca-Cola Bottling
Company, Inc., Coca-Cola Bottling Company of the Southwest, Alva Coca-Cola Bottling Company, Inc., and Woodward Coca-Cola Bottling Company, and as amended by letter agreement dated December 8, 1995. 

  

	4.	Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1994 between The Coca-Cola Company and Cameron Coca-Cola Bottling Company, Inc.

  

	5.	Cold Drink Equipment Purchase Partnership Program dated effective January 1, 1997 between The Coca-Cola Company and Sulphur Springs Coca-Cola Bottling Company.

 Exhibit D 
 Purchase Plan 
  
 Material has been omitted pursuant to a request for confidential treatment and 
 filed separately with the SEC***

  

																	
	 	  	Annual
Venders

	  	 Annual
 GF
Venders

	  	Annual
Vender
Credits

	  	Annual
Manual

	  	Annual
Energy
Coolers

	  	Annual
Manual
Credits

	  	Total
Annual
Credits

	  	Cumulative
Credits

									
	 1998
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 1999
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2000
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2001
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2002
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2003
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2004
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2005
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2006
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2007
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2008
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2009
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2010
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	1,206,534

  
 Where
applicable, “credits” reflect “Alternative Credits” as provided in the Agreement. 

 Exhibit E 
  
 Base Funding 
  
 Base Funding shall be paid in 1999 at the rate of $44,641,079 per quarter. Base Funding shall be paid in 2000 at the rate of $31,000,000 in the first quarter of 2000;
$30,783,910 in the second quarter of 2000; $61,000,000 in the third quarter of 2000; and $51,000,000 in the fourth quarter of 2000. Base Funding shall be paid in 2001 at the rate of $39,325,000 per quarter.Amendment to the Canadian 1999-2010 Cold Drink Equipment Purchase

 Exhibit 10.2 
  
 December 21, 2005 
  
 Coca-Cola Bottling Company 
 42 Overlea Blvd. 
 Toronto, Ontario 
 M4H 1B8 
  

			
	 Attention:
	  	Mr. William W. Douglas, III
	 	  	Senior Vice President, Finance

  
 Dear
Bill: 
  

			
	 Re:
	  	1998-2010 Cold Drink Equipment Purchase
	 	  	Partnership Program (“Program”)

  
 This
letter agreement (the “Agreement”) restates in its entirety and further amends: 
  
 the letter agreement dated January 23, 2002 among Coca-Cola Ltd. (“CCL”) and Coca-Cola Bottling Company (“CCBC”), as amended by letter agreement dated August 9, 2004 (and alternative
performance accepted by letters dated December 19, 2003 and December 31, 2004), which letters were an amendment and restatement of two certain letter agreements between Coca-Cola Ltd. and Coca-Cola Beverages Ltd. and the latter’s
subsidiary Coca-Cola Bottling Ltd. (Coca-Cola Beverages Ltd. and Coca-Cola Bottling Ltd. having amalgamated and changed their name to Coca-Cola Bottling Company), the first such agreement being dated June 30, 1998 and the second such agreement
being dated December 23, 1998 (the foregoing December 31, 2004, August 9, 2004, December 19, 2003, January 23, 2002, December 23, 1998 and June 30, 1998 agreements and letters are referred to
herein as the “Prior Agreements”). 
  
 This Agreement sets forth the
proposal of CCL to CCBC, which holds Coca-Cola bottling contracts (the “Bottling Contracts”) for the territories set out in such Bottling Contracts comprising ninety-eight percent (98%) of the country of Canada (hereafter referred to
as the “Business Unit”), with respect to the above and which upon acceptance by CCBC shall constitute our agreement and understanding regarding the Program for the purpose of superseding the Prior Agreements and all prior cold 

 Page 2 
  
 drink equipment programs between the parties as set out in Exhibit A attached hereto (“Prior Program(s)”). This Program covers, and any reference to the
Business Unit in this letter shall mean, only those territories in the above-referenced country of Canada currently served by CCBC pursuant to the Bottling Contracts in Canada as of the date of this Agreement. In the event that CCBC acquires any
other bottler, or acquires the bottling rights to any additional territory, this Program shall not cover such territory and equipment purchased for placement in such territory shall not be eligible for funding hereunder absent CCL’s consent and
adjustment of the Purchase Plan set forth herein. The meaning of Business Unit as set out herein shall be controlling for purposes of this Program, regardless of any subsequent CCBC Business Unit realignment, and placements made outside the Business
Unit as defined herein shall not qualify for funding hereunder. However, CCL and CCBC will execute an amendment to this Agreement to include the cold drink equipment purchases in an acquired territory under this Program if the parties mutually agree
that cold drink equipment purchases in an acquired territory increase cold drink penetration. 
  
 Confidentiality: 
  
 The terms and conditions of this Agreement are acknowledged by CCL and CCBC to be strictly confidential, and the parties agree not to share the contents hereof with any
other party without the express written consent of the other party, except for the following: (1) each parties’ parent corporation; (2) as required by law; and (3) the confidentiality obligation shall not extend to information
which: (a) the receiving party can show was known to it as a matter of record at the time of receipt; (b) is part of the “public domain” or otherwise bona fide available to the general public through sources entitled to disclose
the same; or (c) subsequently obtained lawfully from a third party without any obligation of secrecy. 
  
 Term: 
  
 Except as otherwise provided herein, the term of this Agreement is thirteen (13) years, beginning as of January 1, 1998 and ending December 31, 2010
(“Term”). If CCBC is required to perform any obligations of the Program after the end of the thirteen-year Term, such obligations of CCBC shall remain in effect beyond the thirteen-year Term. 
  
 Purchase Plan: 
  

	 	•	 	CCBC agrees to commit to an annual development program (“Plan”) developed jointly with CCL which includes: quarterly purchases and placement of new automatic vending
machines used to sell or merchandise cold drink products (“Vendors”) and manual equipment, including but not limited to glass door merchandisers and fast lane merchandisers, used to sell or merchandise cold 

 Page 3 
  
 drink products (“Manual Equipment”); agreed upon minimum purchase schedules for Vendors and Manual Equipment; and a “Flavour Set
Standard” during each of the thirteen years of the Term. The Plan will be developed each calendar year in conjunction with the annual business plan. If the parties mutually agree to an annual Plan for any of 2006-2010 that modifies the mix of
Annual Vendors and Annual Manual Equipment units of the Purchase Plan attached as Exhibit B, the annual Plan will be used in lieu of the Purchase Plan and will be deemed to be the Purchase Plan for the remainder of the Term (unless further
modified by mutual agreement of the parties, and any subsequent mutually agreed annual Plan modifications will be deemed to be the Purchase Plan for the remainder of the Term). If the parties are unable to reach agreement on an annual Plan for any
of 2006-2010, the Purchase Plan last mutually agreed to by the parties will continue to apply. The annual Plan may be subsequently modified as agreed by the parties based on market place developments during the course of the year, material currency
exchange issues, mutual assessment and agreement relative to the continuing availability of profitable placement opportunities and continuing participation in the annual CCBC/CCL market planning process. Any mutual agreement of the parties to modify
the Purchase Plan will be memorialized in a letter signed by both parties. 
  
 Effective January 1, 2005, in any year that Coca-Cola Enterprises Inc. (“CCE”) purchases and places in the United States any Vendors, Glass Front Vendors, Intelligent Vendor Kits, Next Generation
Vendors, Manual Equipment or Energy Coolers (all as described below) in excess of the requirements of the Purchase Plan applicable to CCE under its letter agreement with The Coca-Cola Company dated December 20, 2005, then any excess units for
any specific type of equipment may be credited to CCBC under this Agreement (but only up to a maximum of 50% of the credits required of CCBC under the Purchase Plan for that year) in determining whether CCBC has met the annual credit requirements
for each specific type of equipment under this Agreement (e.g., Glass Front Vendors for Glass Front Vendors, Energy Coolers for Energy Coolers, etc.) for that same year. 
  

	 	•	 	As part of the Plan, CCBC agrees to purchase and place, at a minimum, Cold Drink Equipment totaling 236,305 cumulative credits in the Business Unit over the thirteen (13) year
period from and including 1998 to 2010 (as provided in Exhibit B). In computing the number of Vendor credits or Manual credits, a single cold drink Vendor unit or single Manual unit shall count as one (1) credit, except where alternative
credits are provided in this Agreement (the “Alternative Credits”). 

  

	 	•	 	Effective January 1, 2005, failure to adhere to the minimum purchase and placement requirements for either Vendors or Manual Equipment credits in any one year shall not be
deemed to be a violation of this Agreement so long as (1) the cumulative equipment purchase credits for that year meet at least 80% of the minimum Annual Total Purchase Plan credit requirements for that year as set forth in the Purchase Plan
attached to this Agreement as Exhibit B (or as may be modified per the annual Plan process), (2) within 30 days following the end of the calendar year in which a shortfall occurs, CCBC pays to CCL an amount calculated by multiplying
U.S. $*** times the number of credits by 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

 Page 4 
  
 which CCBC failed to meet the requirements of the Purchase Plan, (3) CCBC’s purchases and placements of Vendors and Manual Equipment credits for
the following calendar year remedy the shortfall from the prior year for the specific number of Vendors, Glass Front Vendors, Intelligent Vendor Kits, Next Generation Vendors, Manual Equipment and Energy Coolers by which CCBC was below the Purchase
Plan in the prior year (in addition to meeting the Purchase Plan requirements for such following calendar year, except as purchases are permitted to be deferred as set forth in this paragraph), and (4) CCBC meets its Annual Total credit and
Cumulative Purchase Plan credit requirements as of the end of Year 13 (2010), as set forth in the Purchase Plan attached to this Agreement as Exhibit B (or as may be modified per the annual Plan process). Beginning January 1, 2005, in
determining whether CCBC has met the Purchase Plan credit requirements, the Alternative Credits described in this Agreement will be incorporated in such calculations. 
  

	 	•	 	Effective January 1, 2005, in the event CCBC purchases and places CCL-authorized glass front vendors (“GFVs”), CCL agrees that each GFV unit will be equivalent to 2
Vendor credits to be applied toward CCBC’s minimum purchase plan requirements under the Program (this 2:1 credit for GFVs is an “Alternative Credit” under the Agreement). 

  

	 	•	 	Effective January 1, 2005, in the event CCBC purchases and installs on Vendors CCL-authorized Intelligent Vendor Kits that provide credit card capability, electronic data
gathering capability and electronic locks for the Vendor, CCL agrees that, for 2005 and 2006, six (6) such Intelligent Vendor Kits will be equivalent to one (1) Vendor credit to be applied toward CCBC’s minimum purchase plan
requirements under the Program (this 1:6 credit for Intelligent Vendor Kits is an “Alternative Credit” under this Agreement). CCL and CCBC agree that the impact of the Intelligent Vendor Kits will increase average Vendor throughput. At the
end of 2006 and at the end of each of the remaining years of the Term, as part of the annual business planning process, CCBC and CCL will attempt to mutually agree whether the substitution ratio for Intelligent Vendor Kits should be revised for the
remainder of the Term, and, if the parties agree that the ratio should be changed, the parties will mutually agree upon the revised substitution ratio to be used for the remainder of the Term. If the parties are unable to mutually agree by the end
of the annual business planning session upon the substitution ratio for Intelligent Vendor Kits to be used for the remainder of the Term, then six (6) Intelligent Vendor Kits will continue to be counted as one (1) Vendor unit to be applied
toward CCBC’s minimum Purchase Plan credit requirements under the Program. 

  

	 	•	 	Effective January 1, 2005, in the event CCBC purchases and places “Energy Coolers,” CCL agrees that each Energy Cooler will be equivalent to *** Manual credits to be
applied towards CCBC’s minimum Annual Manual credit requirement (this *** credit for Energy Coolers is an “Alternative Credit” under the Agreement). For purposes of this Agreement, an “Energy Cooler” will be one that
dispenses primarily one or more of: (1) the following beverage products: Full Throttle (diet and regular); Full Throttle Fury (diet and regular); Coke Blak; Tab Energy; Powerade Advance; Rock Star (diet and regular); Von Dutch (diet and
regular), and any other products under trademarks owned by or 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

 Page 5 
  
 licensed to CCL, TCCC or its wholly-owned subsidiaries for use of such trademarks in Canada, or for which distribution rights have been granted to CCL,
TCCC or its wholly-owned subsidiaries for Canada, which the parties may mutually agree in writing are “energy” drinks; (2) any beverages that are brand or line extensions of the foregoing; and (3) any other beverage brand owned
by or licensed to CCL, The Coca-Cola Company or any of its subsidiaries or where distribution rights have been granted to any of the foregoing that is characterized as an “energy” drink. 
  
 CCL and CCBC agree that CCL’s average gross profit from Energy Coolers
as calculated by CCL as of the date this Agreement is signed by both parties (the “Expected Gross Profit”) is greater than that of the average gross profit of other Manual Equipment. At the end of 2006 and at the end of each of the
remaining years of the Term, as part of the annual business planning process, if CCL’s actual average gross profit (average weekly throughput times average gross profit per case) from the Energy Coolers is 20% or more below the Expected Gross
Profit , then, in order to offset the financial impact of this difference, the Alternative Credit to be used for Energy Coolers for the next calendar year and the remainder of the Term will be adjusted downward and the parties will agree on a new
mix of Vendors, Manual Equipment and Energy Coolers required to offset the financial impact of the above-referenced difference. If CCL’s average gross profit is 20% or more above the Expected Gross Profit, then the parties will mutually agree
how to best utilize the excess gross profit of CCL and CCBC. 
  

	 	•	 	Effective January 1, 2005, in the event CCBC purchases and places CCL-authorized Next Generation Vendors, which are new vendors that are built to include an improved consumer
interface, improved equipment reliability, increased brand/package flexibility, credit card capability, an electronic lock system and electronic data gathering capability, CCL agrees that each such Next Generation Vendor unit will be equivalent to
1.5 Vendor credits to be applied toward CCBC’s minimum Purchase Plan requirements under the Program (this 1.5:1 credit for Next Generation Vendors is an “Alternative Credit” under the Agreement). 

 Page 6 
  
 CCL Support Funding: 
  

	 	•	 	For the period 1998–2000, CCL will provide aggregate financial support to CCBC of $112,199,955 (the “Funding”) based upon CCBC’s purchases of Vendors and Manual
Equipment which are placed in the Business Unit in accordance with the Plan provided in Exhibit B to assist CCBC in the construction of an infrastructure to support the increased rate of cold drink equipment placement. The Funding will be paid to
CCBC quarterly in arrears for any quarter in which both Vendor and Cumulative Equipment purchases are in compliance with the Plan on a cumulative basis and CCBC is otherwise in compliance with this Agreement in all material respects. The Funding
shall be paid in accordance with Exhibit C attached. 

  

	 	•	 	In view of the fact that fewer units of cold drink equipment will be purchased and placed in the Business Unit in 2004 and 2005 than originally planned pursuant to the Prior
Agreements, and for the fact that approximately half of the purchases and placements originally planned for 2004 and 2005 will now occur in 2009 and 2010, CCBC agrees to pay CCL a total of $2,000,000 US as follows: $200,000 US annually in years 2004
and 2009, and $400,000 US annually in years 2005 through and including 2008. Provided, however, that if CCBC shall have satisfied its purchase and placement commitments prior to 2010, CCBC shall have no obligation to make a payment hereunder for any
year following the year in which the commitments were fully satisfied. 

  
 Payment and Administration of Funding: 
  

	 	•	 	In the event of any dispute over the number of units of equipment shipped to CCBC during the calendar quarter, the disputing party may ask the appropriate manufacturer to provide
information to CCL concerning the number of units shipped. Upon receipt of any such revised information from a manufacturer, CCL may request additional support information from CCBC in the form of, among other items, invoices or shipping documents.
With respect to any inaccuracies regarding the number of units shipped to CCBC, CCL shall make adjustments, if any, in the Funding based upon all the information provided to it in accordance with this subparagraph. 

  

	 	•	 	If CCBC fails to meet the minimum cumulative requirements of the Plan for any Agreement Year, CCL and CCBC will meet to mutually develop a reasonable solution/alternative. In the
event that no mutually agreeable solution is developed and cumulative purchases by CCBC through the first quarter of the following Agreement Year do not remedy any such shortfall (in addition to meeting the pro rata portion of the Plan requirement
for that quarter), or in the event that CCBC otherwise breaches any material obligation set forth in this Agreement and such breach is not remedied within ninety (90) days of notice of such breach, then this Agreement will terminate and CCBC
will pay to CCL all Funding paid by CCL for this Program to date, as well as all funding paid by 

 Page 7 
  
 CCL to CCBC pursuant to the Prior Program(s), plus interest at the rate of one percent (1%) per month from the date any such funding was paid, or
such lesser amount as may be permitted by law; provided, however, that in the event this Program or the Prior Program(s) have been partially performed by CCBC, such repayment obligation shall be reduced to such amount (if less) as CCL shall
reasonably determine will be adequate to deliver the financial returns that would have been received by CCL had all equipment placement commitments in such programs been fully performed and throughputs reasonably anticipated by CCL achieved. CCBC
and CCL agree that any failure of performance by CCBC under this section shall be excused to the extent, and during any period of time, that such failure is caused by an Act of God, fire, strikes, war, riot, insurrection, boycott, acts of public
authorities, delays or defaults caused by public carriers, inability of manufacturers to produce or sell cold drink equipment or other cause, whether similar or dissimilar, beyond the reasonable control of CCBC. 
  

	 	•	 	Effective January 1, 2005, all Equipment purchased pursuant to this Agreement, which includes Vendors, GFVs, Intelligent Vendor Kits, Next Generation Vendors, Manual Equipment
and Energy Coolers, must be placed (or, in the case of Intelligent Vendor Kits, installed on Vendors that have been placed) in the year of purchase or on a timely basis within sixty (60) days following such purchase in order to qualify for
Funding hereunder and to be considered for purposes of compliance with minimum purchase plan requirements under the Plan. 

  
 Additional Performance Criteria: 
  

	 	•	 	Subject to compliance with any law or regulation, CCBC agrees to place and keep each unit of cold drink equipment acquired by CCBC in connection with the Program (other than Energy
Coolers and Intelligent Vendor Kits) in place at customer locations within the Business Unit, as well as any existing cold drink equipment currently on location, for a period of at least twelve (12) years from date of placement, unless such
equipment is rendered inoperable and cannot be reasonably repaired as the result of mechanical or other similar difficulties. If CCBC is prevented by law or regulation from adhering to the terms of this paragraph, then the parties will agree upon
alternate performance by CCBC so that CCL receives the same value in performance by CCBC as contemplated by this paragraph. 

  

	 	•	 	Effective January 1, 2005, CCBC agrees that, subject to compliance with any law or regulation, Energy Coolers acquired in connection with the Program will remain in place at
customer locations for at least twelve (12) years from date of placement. If such equipment is rendered inoperable and cannot be reasonably repaired as the result of mechanical or other similar difficulties, CCBC shall purchase replacement
Energy Coolers to replace the inoperable unit for the remainder of its twelve (12) years, and such replacement coolers will not count toward satisfying the purchase requirements of this Agreement. If CCBC is prevented by law or regulation from
adhering to the terms of this paragraph, then the parties will agree upon alternate performance by CCBC so that CCL receives the same value in performance by CCBC as contemplated by this paragraph. 

 Page 8 
  

	 	•	 	Effective January 1, 2005, CCBC agrees that if an Intelligent Vendor Kit acquired by CCBC in connection with the Program is installed on a Vendor, an Intelligent Vendor Kit
must be kept on the Vendor for the Vendor’s remaining years of useful life. 

  

	 	•	 	CCBC agrees that, unless it is prohibited by law or pre-existing contract (contract must pre-exist June 30, 1998, the date this Agreement was originally entered into by the
parties) , a minimum of *** percent (***%) of CCBC’s existing inventory of Vendors (including GFVs, Vendors with Intelligent Vendor Kits and Next Generation Vendors) and Manual Equipment (including Energy Coolers) and *** percent
(***%) of purchases of Vendors (including GFVs, Vendors with Intelligent Vendor Kits and Next Generation Vendors) and Manual Equipment (including Energy Coolers) under the Plan will be identified only by the trademarks, logos, designs and
similar marks and graphic presentations of CCL and The Coca-Cola Company and its subsidiaries and that no trademarks, logos, designs and similar marks and graphic presentations of any other entity other than CCL or The Coca-Cola Company or its
subsidiaries (“Competitive Trademarks”) shall appear on any such equipment, except that: 

  

	 	•	 	Competitive Trademarks may appear on flavour buttons or other similar product identifiers identifying products other than those of CCL and The Coca-Cola Company (“Competitive
Products”) on Vendors, provided the Flavour Set Standard set out below is adhered to; and 

  

	 	•	 	Competitive Trademarks may be represented on Manual Equipment for the purpose of conveying pricing information, provided such representations are approved by CCL.

  

	 	•	 	CCBC agrees that (i) it will not convert, in connection with a reconditioning program or otherwise, Company Trademarks to Competitive Trademarks on any Vendors or Manual
Equipment owned by CCBC; and (ii) unless it is prohibited by contract or law, CCBC will convert Competitive Trademarks to Company Trademarks at the time CCBC refurbishes any Vendors or Manual Equipment which CCBC owns. 

 

	 	•	 	The parties acknowledge and agree that one of the primary objectives of this Agreement is to increase the total number of units of Vendors and Manual Equipment on location in the
Business Unit. Accordingly, effective January 1, 2005, CCBC agrees to provide CCL with annual reports by January 15 of each year (current as of December 31 of the prior year) certifying (1) the number of Vendors, GFVs,
Intelligent Vendor Kits, Next Generation Vendors, Manual Equipment units and Energy Coolers funded under this Agreement which were actually placed at customer locations (or, in the case of Intelligent Vendor Kits, installed on Vendors that are
placed at customer locations) in the Business Unit during the preceding year, and (2) the total number of Vendors, GFVs, Intelligent Vendor Kits, Next Generation Vendors, Manual Equipment units and Energy Coolers (including units in existing
inventory and units not funded under this Agreement) actually at customer locations at the conclusion of such year. 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

 Page 9 
  

	 	•	 	CCBC agrees not to sell any new, used or refurbished cold drink equipment funded under this Agreement with any remaining useful life to any third party during the Term of this
Agreement without CCL’s express written consent. 

  

	 	•	 	CCBC also agrees that it will establish, maintain and publish for its employees “Flavour Set Standards” which contain the following minimum average requirements for all
Vendors, GFVs, Vendors with Intelligent Vendor Kits, Next Generation Vendors, units of Manual Equipment and Energy Coolers owned by CCBC, including similar equipment owned by CCBC whether or not purchased pursuant to the Program (unless such
requirements are prohibited by law or contract): (i) on average the aggregate of all slots except *** of such slots on all Vendors, GFVs, Vendors with Intelligent Vendor Kits, and Next Generation Vendors will dispense only products
(a) marketed under trademarks owned by or licensed to CCL, The Coca-Cola Company or any of its wholly-owned subsidiaries for use of such trademarks in Canada or (b) for which distribution rights have been granted to CCL or TCCC or its
wholly-owned subsidiaries for Canada (with the understanding that CCBC and CCL will collaborate to develop “Flavour Set Standards” which will achieve an average aggregate requirement that all slots on all Vendors, GFVs, Vendors with
Intelligent Vendor Kits, and Next Generation Vendors except *** of such slots will dispense only products of CCL) and (ii) on average, *** percent (***%) of the inventory in any units of Manual Equipment and Energy Coolers will be products
(a) marketed under trademarks owned by or licensed to CCL, The Coca-Cola Company or any of its wholly-owned subsidiaries for use of such trademarks in Canada or (b) for which distribution rights have been granted to CCL or TCCC or its
wholly-owned subsidiaries for Canada, subject to the requirement that such percentage shall increase to *** percent (***%) upon such time that CCBC commences to distribute a packaged water owned, directly or indirectly, by The Coca-Cola
Company. The Flavour Set Standard will specify which of the products marketed under trademarks owned by or licensed to CCL, TCCC or any of its wholly-owned subsidiaries for use of such trademarks in Canada or products for which distribution rights
have been granted to CCL or TCCC or its wholly-owned subsidiaries for Canada will be sold in Fast Lane Merchandisers. It is understood by CCBC and CCL that the Flavour Set Standard will apply, on average, to all bottle or can equipment owned by
CCBC, whether acquired under the Program or otherwise. CCBC and CCL shall review the specific terms of the Flavour Set Standard on an annual basis. Following such review, CCL shall confirm in writing the terms of the Flavour Set Standard for the
applicable calendar year. 

  

	 	•	 	To the extent that Competitive Products are dispensed in Vendors or Manual Equipment purchased in connection with the Funding, CCBC will make a Fair Share payment to CCL. The Fair
Share payment will be calculated and paid annually based on the availability of Competitive Products in cold drink equipment purchased by CCBC under the Program in that year. Such payment 

  

 * * * Material has been omitted pursuant to a request for confidential treatment and filed separately
with the SEC. 

 Page 10 
  
 shall be calculated in the following manner: 
  

	 	1.	As of January 15 of each year throughout the Term, CCBC will provide CCL with the weighted average of the number of units and the percentage of Competitive Products in
equipment purchased in the prior year and funded by CCL under this Program. Such percentage shall be provided during the certification process set forth above and, as set forth above, back-up and support for such calculation shall be provided to CCL
upon request. 

  

	 	2.	Such percentage shall then be multiplied by the total Funding due to CCBC for such year to calculate the Fair Share payment. That payment shall then be deducted from any annual or
fourth quarter funding due to CCBC. 

  

	 	3.	Provided that CCBC has engaged in mutually agreed to activities designed to develop infrastructure necessary to support increased cold drink placement (e.g., hiring additional
operating or managerial personnel, expansion of systems, purchase of service vehicles, etc.) CCL agrees to reinvest the amount of such Fair Share payment to support such infrastructure activities. If such activities have not taken place, the Fair
Share payment shall be deducted from any annual or fourth quarter funding due to CCBC. In the event such payment exceeds any amount then due and owing to CCBC under the Program, the excess shall be paid to CCL within ten (10) days of delivery
to CCBC of the calculation set forth above. 

  

	 	•	 	CCBC acknowledges and agrees that all of the Funding set forth herein is offered and will be paid by CCL based on the expectation that CCBC will remain in compliance with all of its
bottling agreements pertaining to CCL Products. In the event that CCBC materially breaches any of such bottling agreements during the Term, or attempts to terminate such agreements absent breach by CCL as defined therein, CCL shall have the right to
treat such action as a breach of this Program, including the right to terminate this Program in all respects and to recover all sums set forth above. 

  
 Reporting Requirements: 
  

	 	•	 	CCBC acknowledges that CCL is providing the Funding in order to generate incremental sales of CCL products. CCBC will certify by January 15 of each year (current as of
December 31 of the prior year) for each of the twelve (12) years following the placement of equipment purchased under the Program or any prior Equipment Purchase Partnership program that, for the prior twelve (12) months, the
equipment (except Energy Coolers, for which the reporting process is described below) has generated on average a minimum volume of 3.9 unit cases (288 ounce equivalents) of CCL products per Alternative Credit per week. Beginning January 1,
2005, however, as Intelligent Vendor Kits are purchased in substitution for Vendors, as described above in the “Purchase Plan” section, the 

 Page 11 
  
 minimum average throughput requirement for each calendar year will be increased by CCL to reflect the increased throughtput generated by the Intelligent
Vendor Kits. In addition, CCBC, to the best of its ability, will separately report the average volume throughput for Vendors equipped with Intelligent Vendor Kits. In order to make this certification, CCBC may rely solely on its current tracking
systems to determine the average volume per unit of the equipment. In addition, CCBC will utilize its current placement procedure to determine when equipment is not generating sufficient volume, and CCBC will relocate any equipment that is not
generating sufficient volume. Further, CCBC will sample a representative sample of units each year to verify the appropriate volume levels. If there is an inconsistency between CCBC’s tracking results and the representative sample of units,
CCBC and CCL will meet to discuss any such inconsistency. 
  

	 	•	 	During 2006, CCBC agrees to develop a mutually agreeable method of measuring average throughput of brands (by package) for Energy Coolers. This throughput will be reported to TCCC
during each annual business planning process and used in the calculations described above in the 6th bullet point of
the “Purchase Plan” section. 

  

	 	•	 	CCL reserves the right to audit CCBC records regarding the equipment supported under this Plan upon reasonable notice. 

  
 Other Terms: 
  

	 	•	 	No agreement will be effective to amend the Agreement unless such agreement is in writing and signed by the parties to this Agreement. 

  

	 	•	 	The Agreement will be governed by the laws of the Province of Ontario. 

  

	 	•	 	All dollar amounts referred to in this Agreement are in Canadian funds unless otherwise indicated. 

  

	 	•	 	The determination that any provision of this Agreement is invalid or unenforceable shall not invalidate this Agreement, and this Agreement shall be construed and performed in all
respects as if such invalid or unenforceable provisions were omitted provided that in so doing the primary purpose of this Agreement is not impeded. 

  

	 	•	 	Except as stated above, this Agreement supersedes all similar prior agreements between the parties concerning the placement and funding of cold drink equipment in the Business Unit,
including but not limited to the aforementioned Prior Agreements and Prior Program(s), as well as any and all claims by either party arising therefrom. 

 Page 12 
  

	 	•	 	Each party represents that the person whose signature appears below has the authority necessary to execute the Agreement on behalf of the party indicated. 

 

	 	•	 	The Agreement is not intended to modify or amend the terms or provisions of any license or distribution agreements in effect between CCL and CCBC. 

  

	 	•	 	CCL and CCBC agree that this Agreement may be executed in counterparts and if so executed in counterparts, will be enforceable and effective upon the exchange of executed
counterparts or the exchange of facsimile transmissions of the executed counterparts. CCL and CCBC each expressly acknowledge that this letter agreement was negotiated at arms’ length, is valid and enforceable according to its terms, and is
supported by adequate consideration. 

  

	 	•	 	This Agreement shall be executed simultaneously with the letter agreement dated December 20, 2005 between The Coca-Cola Company and Coca-Cola Enterprises Inc.

 Page 13 
  
 If this accurately reflects our agreement and understanding, please sign where indicated below and return a signed copy to me. 
  

			
	 Sincerely,

	
	 COCA-COLA LTD.

		
	 By:
	 	 /s/ Silvana Alzetta-Reali

	 	 	 Silvana Alzetta-Reali

	 Title:
	 	 Vice President, Secretary

	 	 	 and Division Counsel

	
	 Accepted and Agreed to by:

	
	 COCA-COLA BOTTLING COMPANY

		
	 By:
	 	 /s/ William W. Douglas, III

	 	 	 William W. Douglas, III

	 Title:
	 	 Senior Vice President,
 Finance

 EXHIBIT A 
 PRIOR PROGRAM(S) 
  
 Cold Drink Acquisition
Program between Coca-Cola Beverages Ltd. and Coca-Cola Ltd. dated March 1, 1996. 

 EXHIBIT B 
  

Material has been omitted pursuant to a request for confidential treatment and 
 filed separately with the SEC*** 
  

																	
	 	  	Annual
Venders

	  	Annual GF
Venders

	  	Annual
Vender
Credits

	  	Annual
Manual

	  	Annual
Energy
Coolers

	  	Annual
Manual
Credits

	  	Total
Annual
Credits

	  	Cumulative
Credits

									
	 1998
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 1999
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2000
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2001
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2002
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2003
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2004
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2005
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2006
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2007
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2008
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2009
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	***
									
	 2010
	  	***	  	***	  	***	  	***	  	***	  	***	  	***	  	236,305

  
 Where
applicable, “Credit” reflects “Alternative Credits” as provided in the Agreement. 

 EXHIBIT C 
  
 CCL SUPPORT FUNDING PAYMENT SCHEDULE 
  

						
	 YEAR

	  	PERIOD

	  	AMOUNT $

	 1998
	  	Q1	  	$	10,000,000
	 1998
	  	Q2	  	$	12,500,000
	 1998
	  	Q3	  	$	10,000,000
	 1998
	  	Q4	  	$	26,650,000
	 1999
	  	Q1	  	$	6,306,250
	 1999
	  	Q2	  	$	8,106,250
	 1999
	  	Q3	  	$	8,106,250
	 1999
	  	Q4	  	$	8,106,250
	 2000
	  	Q1	  	$	5,606,250
	 2000
	  	Q2	  	$	5,606,250
	 2000
	  	Q3	  	$	5,606,250
	 2000
	  	Q4	  	$	5,606,250

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00095-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00095-of-00352.parquet"}]]