Document:

REGISTRATION
      RIGHTS AGREEMENT

    

    This
      Registration Rights Agreement (this “Agreement”)
      is
      made and entered into as of ______________ __, 2007 (the “Effective
      Date”)
      between GoFish Corporation, a Nevada corporation (the “Company”),
      and
      the parties set forth on the signature page and Exhibit
      A
      hereto
      (each, an “Offeree”
and
      collectively, the “Offerees”).

     

    RECITALS:

     

    WHEREAS,
      the Company, BM Acquisition Corp Inc., a Delaware corporation and a wholly
      owned
      subsidiary of the Company (the “Transitory
      Subsidiary”),
      Bolt,
      Inc., a/k/a Bolt Media, Inc., a Delaware Corporation (“Bolt”),
      and
      the party identified therein as the Indemnification Representative have entered
      into an Agreement and Plan of Merger (the “Merger
      Agreement”)
      dated
      as of February 11, 2007, pursuant to which Bolt will merge with and into
      Transitory Subsidiary, with Transitory Subsidiary remaining as the surviving
      entity and a wholly-owned subsidiary of the Company (the “Merger,”
the
      date such Merger becomes effective pursuant to the Merger Agreement hereinafter
      referred to as the “Merger Effective
      Time”);

     

    WHEREAS,
      as a consideration of the Merger, in compliance with the Securities Act of
      1933,
      as amended (the “Securities
      Act”),
      Company shall convert each share of Bolt’s Common Stock, $0.001 par value per
      share, issued and outstanding immediately prior to the Merger Effective Time,
      into a certain number of shares of Company’s Common Stock, in the amounts and
      subject to the terms and conditions set forth in the Merger Agreement
      (hereinafter collectively, the “Offering”);
      and

     

    WHEREAS,
      the Offerees shall execute and deliver this Agreement, pursuant to which the
      Company will provide certain registration rights related to the shares of Common
      Stock on the terms set forth herein.

    

    NOW,
      THEREFORE,
      in
      consideration of the mutual promises, representations, warranties, covenants,
      and conditions set forth herein, the parties mutually agree as follows:

     

    
      	1.  	
              Certain
                Definitions.
                As used in this Agreement, the following terms shall have the following
                respective meanings:

            

    

     

    “Approved
      Market”
means
      the NASD Over-The-Counter Bulletin Board, the Nasdaq Global Select Market,
      Nasdaq Global Market, the
      Nasdaq Capital Market, the New York Stock Exchange, Inc. or the American Stock
      Exchange, Inc.

     

    “Blackout
      Period”
means,
      with respect to a registration, a period, in each case commencing on the day
      immediately after the Company notifies the Offerees that, based upon advice
      from
      legal counsel, they are required, because of the occurrence of an event of
      the
      kind described in Section 4(g) hereof, to suspend offers and sales of
      Registrable Securities during which the Company, in the good faith judgment
      of
      its board of directors, determines (because of the existence of, or in
      anticipation of, any acquisition, financing activity, or other transaction
      involving the Company, or the unavailability for reasons beyond the Company’s
      control of any required financial statements, disclosure of information which
      is
      in its best interest not to publicly disclose, or any other event or condition
      of similar significance to the Company) that the registration and distribution
      of the Registrable Securities to be covered by such Stockholder Registration
      Statement, if any, would be seriously detrimental to the Company and its
      stockholders and ending on the earlier of (1) the date upon which the material
      non-public information commencing the Blackout Period is disclosed to the public
      or ceases to be material and (2) such time as the Company notifies the selling
      Holders that the Company will no longer delay such filing of the Stockholder
      Registration Statement, recommence taking steps to make such Stockholder
      Registration Statement effective, or allow sales pursuant to such Stockholder
      Registration Statement to resume; provided,
      that (a)
      the Company shall limit its use of Blackout Periods, in the aggregate, to 30
      Trading Days in any 12-month period and (b) no Blackout Period may commence
      sooner than 60 days after the end of a prior Blackout Period.

     

    
      
        
        

      

      
        
        

        
          

        

      

      
        
        

      

    

     

    “Business
      Day”
means
      any day of the year, other than a Saturday, Sunday, or other day on which the
      Commission is required or authorized to close.

     

    “Commission”
means
      the Securities and Exchange Commission or any other federal agency at the time
      administering the Securities Act of 1933.

     

    “Common
      Stock”
means
      the common stock, par value $0.001 per share, of the Company which shall be
      issued pursuant to the Merger Agreement, and any and all shares of capital
      stock
      or other equity securities of: (i) the Company which are added to or exchanged
      or substituted for the Common Stock by reason of the declaration of any stock
      dividend or stock split, the issuance of any distribution or the
      reclassification, readjustment, recapitalization or other such modification
      of
      the capital structure of the Company; and (ii) any other corporation, now or
      hereafter organized under the laws of any state or other governmental authority,
      with which the Company is merged, which results from any consolidation or
      reorganization to which the Company is a party, or to which is sold all or
      substantially all of the shares or assets of the Company, if immediately after
      such merger, consolidation, reorganization or sale, the Company or the
      stockholders of the Company own equity securities having in the aggregate more
      than 50% of the total voting power of such other corporation.

     

    “Exchange
      Act”
means
      the Securities Exchange Act of 1934, as amended, and the rules and regulations
      of the Commission promulgated thereunder.

     

    “Family
      Member”
means
      (a) with respect to any individual, such individual’s spouse, any descendants
      (whether natural or adopted), any trust all of the beneficial interests of
      which
      are owned by any of such individuals or by any of such individuals together
      with
      any organization described in Section 501(c)(3) of the Internal Revenue Code
      of
      1986, as amended, the estate of any such individual, and any corporation,
      association, partnership or limited liability company all of the equity
      interests of which are owned by those above described individuals, trusts or
      organizations and (b) with respect to any trust, the owners of the beneficial
      interests of such trust.

     

    “Holder”
means
      each Offeree or any of such Offeree’s respective successors and Permitted
      Assignees who acquire rights in accordance with this Agreement with respect
      to
      the Registrable Securities directly or indirectly from a Offeree or from any
      Permitted Assignee.

     

    
      
        
        

      

      
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    “Majority
      Holders”
means
      at any time Holders representing a majority of the then outstanding Registrable
      Securities held by Offerees.

     

    “Permitted
      Assignee”
means
      (a) with respect to a partnership, its partners or former partners in
      accordance with their partnership interests, (b) with respect to a
      corporation, its stockholders in accordance with their interest in the
      corporation, (c) with respect to a limited liability company, its members
      or former members in accordance with their interest in the limited liability
      company, (d) with respect to an individual party, any Family Member of such
      party, (e) an entity that is controlled by, controls, or is under common control
      with a transferor or (f) a party to this Agreement.

     

    “Piggyback
      Registration”
means,
      in any registration of Common Stock as set forth in Section 3(c), the ability
      of
      holders of Common Stock to include Registrable Securities in such registration.
      

     

    The
      terms
“register,
“
      “registered,
“
and
      “registration”
refer
      to a registration effected by preparing and filing a registration statement
      in
      compliance with the Securities Act, and the declaration or ordering of the
      effectiveness of such registration statement.

     

    “Registrable
      Securities”
means
      the shares of Common Stock, offered and issuable to each Offeree pursuant to
      the
      Merger Agreement.

     

    “Rule
      144”
means
      Rule 144 promulgated by the Commission under the Securities Act. 

     

    “SEC
      Effective Date”
means
      the date the Registration Statement is declared effective by the
      Commission.

     

    “Trading
      Day”
means
      any day on which the national securities exchange, the NASD Over the Counter
      Bulletin Board or such other securities market or quotation system, which at
      the
      time constitutes the principal securities market for the Common Stock, is open
      for general trading of securities.

     

    
      2.  Term.
        The
        registration rights provided by this Agreement shall terminate and be of
        no
        further force and effect upon the earlier of (a) seven (7) years from the
        Effective Date or (b) as to any Holder, when all shares of Common Stock issuable
        or issued upon conversion of the Shares held by and issuable to such Holder
        may
        be sold pursuant to Rule 144 of the Securities Act during any ninety (90)
        day
        period.

    

     

    
      	3.  	
              Registration.

            

    

     

    
      (a)  Demand
        Registration.
        Upon
        the written request of the Majority Holders of the Registrable Securities
        commencing eleven months after the Closing Date, the Company shall file with
        the
        SEC, a registration statement on Form SB-2 (or any successor form thereto),
        or
        in the event that Form SB-2 is not then available for the registration of
        securities of the Company, Form S-1, covering the resale to the public by
        the
        Holders of the Registrable Securities (the “Stockholder
        Registration Statement”).
        The
        Company shall use its best efforts to cause the Stockholder Registration
        Statement to be declared effective by the SEC as soon as practicable. The
        Company shall cause the Stockholder Registration Statement to remain effective
        until the second anniversary of the Closing Date or such shorter time ending
        when all of the Registrable Securities covered by the Stockholder Registration
        Statement have been sold pursuant thereto, (the “Effectiveness
        Period”).

    

     

    
      
        
        

      

      
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      (b)  Limitations
        on Registration Rights.

    

     

    
      (i)  The
        Company may, by written notice to the Holders, (i) delay the filing or
        effectiveness of the Stockholder Registration Statement or (ii) suspend the
        Stockholder Registration Statement after effectiveness and require that the
        Holders immediately cease sales of shares pursuant to the Stockholder
        Registration Statement, in the event that (A) the Company files a registration
        statement (other than a registration statement on Form S-8 or its successor
        form) with the SEC for a public offering of its securities or (B) the Company
        is
        engaged in any activity or transaction or preparations or negotiations for
        any
        activity or transaction that the Company desires to keep confidential for
        business reasons, if the Company determines in good faith, based on the advice
        of legal counsel, that the public disclosure requirements imposed on the
        Company
        under the Securities Act in connection with the Stockholder Registration
        Statement would require disclosure of such activity, transaction, preparations
        or negotiations.

    

     

    
      (ii)  If
        the Company delays or suspends the Stockholder Registration Statement or
        requires the Holders to cease sales of shares pursuant to paragraph (a) above,
        the Company shall, as promptly as practicable following the termination of
        the
        circumstance which entitled the Company to do so, take such actions as may
        be
        necessary to file or reinstate the effectiveness of the Stockholder Registration
        Statement and/or give written notice to all Holders authorizing them to resume
        sales pursuant to the Stockholder Registration Statement. If as a result
        thereof
        the prospectus included in the Stockholder Registration Statement has been
        amended to comply with the requirements of the Securities Act, the Company
        shall
        enclose such revised prospectus with the notice to Holders, and the Holders
        shall make no offers or sales of shares pursuant to the Stockholder Registration
        Statement other than by means of such revised prospectus. 

    

     

    
      	(c)  	
              Resale
                Shelf Registration Statement.
                

            

    

     

    
      (i)  Within
        thirty (30) days following the earlier to occur of (i) the date that the
        Company
        qualifies for the use of Form S-3 and (ii) January 1, 2009, the Company shall
        file with the Commission a registration statement (the “Shelf Registration
        Statement”) relating to the offer and sale of all Registrable Securities by the
        Holders to the public, from time to time, on a delayed or continuous basis
        pursuant to Rule 415 under the Securities Act (subject to any Blackout
        Period(s)). The Company shall use its best efforts to cause the Shelf
        Registration Statement to be declared effective by the Commission as soon
        as
        practicable after the filing thereof with the Commission. The Shelf Registration
        Statement shall specify the intended methods of distribution of the subject
        Registrable Securities, which in no event shall include underwritten offerings,
        whether on a firm commitment or best efforts basis.

    

     

    
      (ii)  The
        Company shall (i) cause the Shelf Registration Statement to include a resale
        prospectus intended to permit each Holder to sell, at such Holder’s election,
        all or part of the Registrable Securities held by such Holder without
        restriction but in accordance with the intended methods of distribution set
        forth therein, (ii) prepare and file with the Commission such supplements,
        amendments and post-effective amendments to the Shelf Registration Statement
        as
        may be necessary to keep the Shelf Registration Statement continuously effective
        (subject to any Blackout Period(s)) until April 30, 2009 (the “Required
        Period”), and (iii) use its efforts to cause the resale prospectus to be
        supplemented by any required prospectus supplement (subject to any Blackout
        Period(s)) during the Required Period; provided, however, that with respect
        to
        Registrable Securities registered pursuant to such Shelf Registration Statement,
        each Holder agrees that it will not enter into any transaction for the sale
        of
        any Registrable Securities pursuant to such registration statement during
        the
        time after the furnishing of the Company’s notice that the Company is preparing
        a supplement to or an amendment of such resale prospectus or Shelf Registration
        Statement and until the filing and effectiveness thereof.

    

     

    
      
        
        

      

      
        4

        
          

        

      

      
        
        

      

       

    

    
      (d)  Form
        S-3 Registration.
        In case
        the Company shall receive from any Holder a written request or requests that
        the
        Company effect a registration on Form S-3 (or any successor to Form S-3)
        or any
        similar short-form registration statement with respect to all or a part of
        the
        Registrable Securities owned by such Holder or Holders (a “Form S-3
        Registration”), the Company will:

    

     

    
      (i)  promptly
        give written notice of the proposed registration to all other Holders;
        and

    

     

    
      (ii)  as
        soon as practicable, prepare and file and use its best efforts to cause to
        become effective such registration statement as would permit or facilitate
        the
        sale and distribution from time to time, of all or such portion of such Holder’s
        or Holders’ Registrable Securities as are specified in such request, together
        with all or such portion of the Registrable Securities of any other Holder
        or
        Holders joining in such request as are specified in a written request given
        within fifteen (15) days after receipt of such written notice from the Company,
        on a delayed or continuous basis pursuant to Rule 415 under the Securities
        Act
        (subject to any S-3 Suspension Period(s) referred to below); provided, however,
        that the Company shall not be obligated to effect any such registrations
        pursuant to this Section 3(d):

    

     

    (1)  if
      Form
      S-3 is not available for such offering by the Holders;

     

    (2)  if
      the
      Holders, together with the holders of any other securities of the Company
      entitled to inclusion in such registration, propose to sell Registrable
      Securities and such other securities (if any) at an aggregate price to the
      public of less than $1,000,000);

     

    (3)  if
      within
      thirty (30) days of receipt of a written request from any Holder or Holders
      pursuant to this Section 3(d), the Company gives notice to such Holder or
      Holders of the Company’s intention to make a public offering within ninety (90)
      days, other than pursuant to a registration statement on Forms S-4, S-8 or
      another form not available for registering the Registrable Securities for sale
      to the public;

     

    
      
        
        

      

      
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    (4)  if
      the
      Company shall furnish to the Investors a certificate signed by the Chairman
      of
      the Board stating that in the good faith judgment of the Board, it would be
      seriously detrimental to the Company and its stockholders for such Form S-3
      registration to be effected at such time, in which event the Company shall
      have
      the right to defer the filing of the Form S-3 registration statement for a
      period of not more than ninety (90) days after receipt of the request of the
      Holder or Holders under this Section 3(d); provided, that such right to delay
      a
      request shall be exercised by the Company not more than once in any twelve
      (12)
      month period; or

     

    (5)  if
      the
      Company has already effected two (2) registrations on Form S-3 for the Holders
      pursuant to this Section 3(d).

     

    
      (iii)  Subject
        to the foregoing, the Company shall file a Form S-3 registration statement
        covering the Registrable Securities and other securities so requested to
        be
        registered as soon as practicable after receipt of the requests of the Holders.
        Registrations effected pursuant to this Section 3(d) shall not be counted
        as a
        demand for registration effected pursuant to Section 3(a). Each Form S-3
        Registration Statement shall specify the intended methods of distribution
        of the
        subject Registrable Securities, which in no event shall include underwritten
        offerings, whether on a firm commitment or best efforts basis. The Company
        use
        its best efforts to cause the resale prospectus in such Form S-3 Registration
        to
        be supplemented by any required prospectus supplement (subject to any S-3
        Suspension Period(s) referred to below) during the 180 day period following
        initial effectiveness; provided, however, that with respect to Registrable
        Securities registered pursuant to such Form S-3 Registration Statement, each
        Holder agrees that it will not enter into any transaction for the sale of
        any
        Registrable Securities pursuant to such registration statement during the
        time
        after the furnishing of the Company’s notice that the Company is preparing a
        supplement to such resale prospectus or Form S-3 Registration Statement and
        until the filing and effectiveness thereof.

    

     

    
      (e)  Piggyback
        Registration.
        The
        Company shall have the right to provide Piggyback Registration rights in
        the
        Registration Statement to investors in a subsequent private placement financing
        or underwritten public offering of the Company without providing prior notice
        to, or obtaining the consent of, the Holders in the event that such subsequent
        financing or offering raises aggregate gross proceeds of at least $10,000,000
        (excluding any proceeds specifically intended to be used for purposes of
        completing an acquisition pursuant to the terms of such financing or offering)
        (each, a “Subsequent
        Financing”).
        Except
        as
        otherwise provided herein, if the Company shall determine to register for
        sale
        for cash any of its Common Stock, for its own account or for the account
        of
        others (other than the Holders), other than (i) a registration relating to
        any
        financing transaction consummated prior to or concurrently with the Effective
        Time or a Subsequent Financing, (ii) a registration relating solely to employee
        benefit plans or securities issued or issuable to employees, consultants
        (to the
        extent the securities owned or to be owned by such consultants could be
        registered on Form S-8) or any of their Family Members (including a registration
        on Form S-8) or (iii) a registration relating solely to a Commission Rule
        145
        transaction, a registration on Form S-4 in connection with a merger,
        acquisition, divestiture, reorganization, or similar event, the Company shall
        promptly give to the Holders written notice thereof (and in no event shall
        such
        notice be given less than 20 calendar days prior to the filing of such
        registration statement), and shall include as a Piggyback Registration all
        of
        the Registrable Securities specified in a written request delivered by the
        Holder within 10 calendar days after receipt of such written notice from
        the
        Company. However, the Company may, without the consent of the Holders, withdraw
        such registration statement prior to its becoming effective if the Company
        or
        such other stockholders have elected to abandon the proposal to register
        the
        securities proposed to be registered thereby. 

    

     

    
      
        
        

      

      
        6

        
          

        

      

      
        
        

      

       

    

    
      (f)  Underwriting.
        If a
        Piggyback Registration is for a registered public offering involving an
        underwriting, the Company shall so advise the Holders. In such event, the
        right
        of any Holder to Piggyback Registration shall be conditioned upon such Holder’s
        participation in such underwriting and the inclusion of such Holder’s
        Registrable Securities in the underwriting to the extent provided herein.
        All
        Holders proposing to include the Registrable Securities they hold through
        such
        underwriting shall (together with the Company and any other stockholders
        of the
        Company selling their securities through such underwriting) enter into an
        underwriting agreement in customary form with the underwriter selected for
        such
        underwriting by the Company or the selling stockholders, as applicable.
        Notwithstanding any other provision of this Section, if the underwriter or
        the
        Company determines that marketing factors require a limitation of the number
        of
        shares of Common Stock or the amount of other securities to be underwritten,
        the
        underwriter may exclude some or all Registrable Securities from such
        registration and underwriting, provided,
        however, that no such reduction shall reduce the amount of securities of
        the
        Holders included in the registration below thirty percent (30%) of the total
        amount of securities included in such registration. The
        Company shall so advise all Holders (except those Holders who failed to timely
        elect to include their Registrable Securities through such underwriting or
        have
        indicated to the Company their decision not to do so), and indicate to each
        such
        Holder the number of shares of Registrable Securities that may be included
        in
        the registration and underwriting, if any. The number of shares of Registrable
        Securities to be included in such registration and underwriting shall be
        allocated among such Holders as follows: 

    

     

    
      (i)  In
        the event of a Piggyback Registration that is initiated by the Company, the
        number of shares that may be included in the registration and underwriting
        shall
        be allocated first to the Company and then, subject to obligations and
        commitments existing as of the date hereof, to all selling stockholders,
        including the Holders, who have requested to sell in the registration on
        a pro
        rata basis according to the number of shares requested to be included;
        and

    

     

    
      (ii)  In
        the event of a Piggyback Registration that is initiated by the exercise of
        demand registration rights by a stockholder or stockholders of the Company
        (other than the Holders), then the number of shares that may be included
        in the
        registration and underwriting shall be allocated first
        to such
        selling stockholders who exercised such demand second,
        subject
        to obligations and commitments existing as of the date hereof, to the Holders,
        and third
        to all
        other selling stockholders, who have requested to sell in the registration,
        on a
        pro rata basis, according to the number of shares requested to be
        included.

    

     

    
      
        
        

      

      
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    No
      Registrable Securities excluded from the underwriting by reason of the
      underwriter’s marketing limitation shall be included in such registration. If
      any Holder disapproves of the terms of any such underwriting, such Holder may
      elect to withdraw his Registrable Securities therefrom by delivery of written
      notice to the Company and the underwriter. The Registrable Securities so
      withdrawn from such underwriting shall also be withdrawn from such registration;
      provided that, if by the withdrawal of such Registrable Securities a greater
      number of Registrable Securities held by other Holders may be included in such
      registration (up to the maximum of any limitation imposed by the underwriters),
      then the Company shall offer to all Holders who have included Registrable
      Securities in the registration the right to include additional Registrable
      Securities pursuant to the terms and limitations set forth herein in the same
      proportion used above in determining the underwriter limitation. 

     

    4. Registration
      Procedures.

     

    
      (a)  In
        connection with the filing by the Company of the Stockholder Registration
        Statement, the Company shall make available to each Holder, or at the request
        of
        any Holder, furnish, a copy of the prospectus, including a preliminary
        prospectus, in conformity with the requirements of the Securities
        Act.

    

     

    (b)  The
      Company shall use its best efforts to register or qualify the Registrable
      Securities covered by the Stockholder Registration Statement under the
      securities laws of each state of the United States wherein any Holder resides;
      provided,
      however,
      that
      the Company shall not be required in connection with this paragraph (b) to
      qualify as a foreign corporation, subject itself to taxation in any such
      jurisdiction, or execute a general consent to service of process in any such
      jurisdiction.

     

    
      (c)  If
        the Company has delivered preliminary or final prospectuses to the Holders
        and
        after having done so the prospectus is amended or supplemented to comply
        with
        the requirements of the Securities Act, the Company shall promptly notify
        the
        Holders and, if requested by the Company, the Holders shall immediately cease
        making offers or sales of shares under the Stockholder Registration Statement
        and return all prospectuses to the Company. The Company shall promptly provide
        the Holders with revised or supplemented prospectuses and, following receipt
        of
        the revised or supplemented prospectuses, the Holders shall be free to resume
        making offers and sales under the Stockholder Registration
        Statement.

    

     

    
      (d)  The
        Company shall pay the expenses incurred by it in complying with its obligations
        under this Article 3, including all registration and filing fees, exchange
        listing fees, fees and expenses of counsel for the Company, and fees and
        expenses of accountants for the Company, but excluding (i) any brokerage
        fees,
        selling commissions or underwriting discounts incurred by the Holders in
        connection with sales under the Stockholder Registration Statement and (ii)
        the
        fees and expenses of any counsel retained by Holders.

    

     

    
      (e)  As
        promptly as practicable after becoming aware of such event, the Company shall
        notify each Holder of Registrable Securities, the disposition of which requires
        delivery of a prospectus relating thereto under the Securities Act, of the
        happening of any event, which comes to the Company’s attention, that will after
        the occurrence of such event cause the prospectus included in such Registration
        Statement, if not amended or supplemented, to contain an untrue statement
        of a
        material fact or an omission to state a material fact required to be stated
        therein or necessary to make the statements therein not misleading and the
        Company shall promptly thereafter prepare and furnish to such Holder a
        supplement or amendment to such prospectus (or prepare and file appropriate
        reports under the Exchange Act) so that, as thereafter delivered to the Offerees
        of such Registrable Securities, such prospectus shall not contain an untrue
        statement of a material fact or omit to state any material fact required
        to be
        stated therein or necessary to make the statements therein not misleading,
        unless suspension of the use of such prospectus otherwise is authorized herein
        or in the event of a Blackout Period, in which case no supplement or amendment
        need be furnished (or Exchange Act filing made) until the termination of
        such
        suspension or Blackout Period.

    

     

    
      
        
        

      

      
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      (f)  The
        Company shall comply, and continue to comply during the Effectiveness Period,
        in
        all material respects with the Securities Act and the Exchange Act and with
        all
        applicable rules and regulations of the Commission with respect to the
        disposition of all securities covered by such Registration
        Statement;

    

     

    
      (g)  The
        Company shall, as promptly as practicable after becoming aware of such event,
        notify each Holder of Registrable Securities being offered or sold pursuant
        to
        the Registration Statement of the issuance by the Commission of any stop
        order
        or other suspension of effectiveness of the Registration Statement or any
        pending proceeding against the Company under Section 8A of the Securities
        Act in
        connection with the Offering of the Registrable Securities;

    

     

    
      (h)  The
        Company shall use its best efforts to cause all the Registrable Securities
        covered by the Registration Statement to be quoted on the NASD OTC Bulletin
        Board or such other principal securities market on which securities of the
        same
        class or series issued by the Company are then listed or traded;

    

     

    
      (i)  The
        Company shall provide a transfer agent and registrar, which may be a single
        entity, for the shares of Common Stock at all times;

    

     

    
      (j)  The
        Company shall cooperate with the Holders of Registrable Securities being
        offered
        pursuant to the Registration Statement to issue and deliver, or cause its
        transfer agent to issue and deliver, certificates representing Registrable
        Securities to be offered pursuant to the Registration Statement within a
        reasonable time after the delivery of certificates representing the Registrable
        Securities to the transfer agent or the Company, as applicable, and enable
        such
        certificates to be in such denominations or amounts as the Holders may
        reasonably request and registered in such names as the Holders may
        request;

    

     

    
      (k)  During
        the Effectiveness Period, The Company shall refrain from bidding for or
        purchasing any Common Stock or any right to purchase Common Stock or attempting
        to induce any person to purchase any such security or right if such bid,
        purchase or attempt would unreasonably limit the right of the Holders to
        sell
        Registrable Securities by reason of the limitations set forth in Regulation
        M
        under the Exchange Act; 

    

     

    
      
        
        

      

      
        9

        
          

        

      

      
        
        

      

       

    

    
      (l)  The
        Company shall take all other reasonable actions necessary to expedite and
        facilitate the disposition by the Holders of the Registrable Securities pursuant
        to the Registration Statement; and

    

     

    
      (m)  The
        Company shall file electronically on EDGAR the Registration Statement and
        all
        amendments and supplements thereto.

    

     

    5.  Suspension
      of Offers and Sales. Each Holder agrees that, upon receipt of any notice
      from the Company of the happening of any event of the kind described in Section
      4(g) hereof or of the commencement of a Blackout Period, such Holder shall
      discontinue the disposition of Registrable Securities included in the
      Registration Statement until such Holder’s receipt of the copies of the
      supplemented or amended prospectus contemplated by Section 4(g) hereof or notice
      of the end of the Blackout Period, and, if so directed by the Company, such
      Holder shall deliver to the Company (at the Company’s expense) all copies
      (including, without limitation, any and all drafts), other than permanent file
      copies, then in such Holder’s possession, of the prospectus covering such
      Registrable Securities current at the time of receipt of such
      notice.

     

    6.  Registration
      Expenses. The Company shall pay all expenses in connection with any
      registration obligation provided herein, including, without limitation, all
      registration, filing, stock exchange fees, printing expenses, all fees and
      expenses of complying with securities or blue sky laws, and the fees and
      disbursements of counsel for the Company and of its independent accountants;
      provided that, in any underwritten registration, each party shall pay for its
      own underwriting discounts and commissions and transfer taxes. Except as
      provided in this Section and Section 9, the Company shall not be responsible
      for
      the expenses of any attorney or other advisor employed by a Holder.

     

    7.  Assignment
      of Rights. No Holder may assign its rights under this Agreement to any party
      without the prior written consent of the Company; provided, however, that a
      Holder may assign its rights under this Agreement without such consent to a
      Permitted Assignee as long as (a) such transfer or assignment is effected in
      accordance with applicable securities laws; (b) such transferee or assignee
      agrees in writing to become subject to the terms of this Agreement; and (c)
      the
      Company is given written notice by such Holder of such transfer or assignment,
      stating the name and address of the transferee or assignee and identifying
      the
      Registrable Securities with respect to which such rights are being transferred
      or assigned.

     

    8.  Requirements
      of Holders. The Company shall not be required to include any Registrable
      Securities in the Stockholder Registration Statement unless:

     

    
      (a)  the
        Holder owning such shares furnishes to the Company in writing such information
        regarding such Holder and the proposed sale of Registrable Securities by
        such
        Holder as the Company may reasonably request in writing in connection with
        the
        Stockholder Registration Statement or as shall be required in connection
        therewith by the SEC or any state securities law authorities;

    

     

    
      (b)  such
        Holder shall have provided to the Company its written agreement:

    

     

    
      
        
        

      

      
        10

        
          

        

      

      
        
        

      

       

    

    
      (i)  to
        indemnify the Company and each of its directors, officers, and each other
        person
        as stipulated in Section 9(b) hereunder; and

    

     

    
      (ii)  to
        report to the Company sales made pursuant to the Stockholder Registration
        Statement.

    

     

    9.  Indemnification.

     

    
      (a)  The
        Company agrees to indemnify and hold harmless each Holder whose shares are
        included in the Stockholder Registration Statement against any losses, claims,
        damages, expenses or liabilities to which such Holder may become subject
        by
        reason of any untrue statement of a material fact contained in the Stockholder
        Registration Statement or any omission to state therein a fact required to
        be
        stated therein
        or necessary to make the statements therein not misleading, except insofar
        as
        such losses, claims, damages, expenses or liabilities arise out of or are
        based
        upon information furnished to the Company by or on behalf of a Holder for
        use in
        the Stockholder Registration Statement. The Company shall have the right
        to
        assume the defense and settlement of any claim or suit for which the Company
        may
        be responsible for indemnification under this
        Section 9(a).

    

     

    
      (b)  As
        a condition to including Registrable Securities in any registration statement
        filed pursuant to this Agreement, each Holder agrees to be bound by the terms
        of
        this Section 9 and to indemnify and hold harmless, to the fullest extent
        permitted by law, the Company, its directors and officers, and each other
        person, if any, who controls the Company within the meaning of Section 15
        of the
        Securities Act, against any losses, claims, damages or liabilities, joint
        or
        several, to which the Company or any such director or officer or controlling
        person may become subject under the Securities Act or otherwise, insofar
        as such
        losses, claims, damages or liabilities (or actions or proceedings, whether
        commenced or threatened, in respect thereof) that arises out of or is based
        upon
        an untrue statement in or omission from such Stockholder Registration Statement,
        any such preliminary prospectus, final prospectus, summary prospectus, amendment
        or supplement in reliance upon and in conformity with (i) written information
        furnished by the Holder, and (ii) written information furnished to the Holder
        through an instrument duly executed by or on behalf of the Company specifically
        stating that it is for use in the preparation thereof, and such Holder shall
        reimburse the Company, and each such director, officer, and controlling person
        for any legal or other expenses reasonably incurred by them in connection
        with
        investigating, defending, or settling and such loss, claim, damage, liability,
        action, or proceeding; provided, however, that such indemnity agreement found
        in
        this Section 9 shall in no event exceed the gross proceeds from the Offering
        received by such Holder. Such indemnity shall remain in full force and effect,
        regardless of any investigation made by or on behalf of the Company or any
        such
        director, officer or controlling person and shall survive the transfer by
        any
        Holder of such shares.

    

     

    
      (c)  Promptly
        after receipt by an indemnified party of notice of the commencement of any
        action or proceeding involving a claim referred to in this Section (including
        any governmental action), such indemnified party shall, if a claim in respect
        thereof is to be made against an indemnifying party, give written notice
        to the
        indemnifying party of the commencement of such action; provided that the
        failure
        of any indemnified party to give notice as provided herein shall not relieve
        the
        indemnifying party of its obligations under this Section, except to the extent
        that the indemnifying party is actually prejudiced by such failure to give
        notice. In case any such action is brought against an indemnified party,
        unless
        in the reasonable judgment of counsel to such indemnified party a conflict
        of
        interest between such indemnified and indemnifying parties may exist or the
        indemnified party may have defenses not available to the indemnifying party
        in
        respect of such claim, the indemnifying party shall be entitled to participate
        in and to assume the defense thereof, with counsel reasonably satisfactory
        to
        such indemnified party and, after notice from the indemnifying party to such
        indemnified party of its election so to assume the defense thereof, the
        indemnifying party shall not be liable to such indemnified party for any
        legal
        or other expenses subsequently incurred by the latter in connection with
        the
        defense thereof, unless in such indemnified party’s reasonable judgment a
        conflict of interest between such indemnified and indemnifying parties arises
        in
        respect of such claim after the assumption of the defenses thereof or the
        indemnifying party fails to defend such claim in a diligent manner, other
        than
        reasonable costs of investigation. Neither an indemnified nor an indemnifying
        party shall be liable for any settlement of any action or proceeding effected
        without its consent. No indemnifying party shall, without the consent of
        the
        indemnified party, consent to entry of any judgment or enter into any
        settlement, which does not include as an unconditional term thereof the giving
        by the claimant or plaintiff to such indemnified party of a release from
        all
        liability in respect of such claim or litigation. Notwithstanding anything
        to
        the contrary set forth herein, and without limiting any of the rights set
        forth
        above, in any event any party shall have the right to retain, at its own
        expense, counsel with respect to the defense of a claim.

    

     

    
      
        
        

      

      
        11

        
          

        

      

      
        
        

      

       

    

    
      (d)  In
        the event that an indemnifying party does or is not permitted to assume the
        defense of an action pursuant to Sections 9(c) or in the case of the expense
        reimbursement obligation set forth in Sections 9(a) and (b), the indemnification
        required by Sections 9(a) and (b) hereof shall be made by periodic payments
        of
        the amount thereof during the course of the investigation or defense, as
        and
        when bills received or expenses, losses, damages, or liabilities are
        incurred.

    

     

    
      (e)  If
        the indemnification provided for in this Section is held by a court of competent
        jurisdiction to be unavailable to an indemnified party with respect to any
        loss,
        liability, claim, damage or expense referred to herein, the indemnifying
        party,
        in lieu of indemnifying such indemnified party hereunder, shall (i) contribute
        to the amount paid or payable by such indemnified party as a result of such
        loss, liability, claim, damage or expense as is appropriate to reflect the
        proportionate relative fault of the indemnifying party on the one hand and
        the
        indemnified party on the other (determined by reference to, among other things,
        whether the untrue or alleged untrue statement of a material fact or omission
        relates to information supplied by the indemnifying party or the indemnified
        party and the parties’ relative intent, knowledge, access to information and
        opportunity to correct or prevent such untrue statement or omission), or
        (ii) if
        the allocation provided by clause (i) above is not permitted by applicable
        law
        or provides a lesser sum to the indemnified party than the amount hereinafter
        calculated, not only the proportionate relative fault of the indemnifying
        party
        and the indemnified party, but also the relative benefits received by the
        indemnifying party on the one hand and the indemnified party on the other,
        as
        well as any other relevant equitable considerations. No indemnified party
        guilty
        of fraudulent misrepresentation (within the meaning of Section 11(f) of the
        Securities Act) shall be entitled to contribution from any indemnifying party
        who was not guilty of such fraudulent misrepresentation.

    

     

    
      
        
        

      

      
        12

        
          

        

      

      
        
        

      

       

    

    
      (f)  Other
        Indemnification.
        Indemnification similar to that specified in this Section (with appropriate
        modifications) shall be given by the Company and each Holder of Registrable
        Securities with respect to any required registration or other qualification
        of
        securities under any federal or state law or regulation or governmental
        authority other than the Securities Act.

    

     

    10.  Rule
      144.
      Rule
      144 Reporting. With a view to making available to the Offerees the benefits
      of
      certain rules and regulations of the SEC which may permit the sale of the
      Registrable Securities to the public without registration, the Company shall
      use
      its best efforts to:

     

    
      (a)  Make
        and
        keep public information available, as those terms are understood and defined
        in
        Rule 144 or any similar or analogous rule promulgated under the Securities
        Act,
        at all times after the effective date of the first registration filed by
        the
        Company for an offering of its securities to the general
        public;

    

     

    
      (b)  File
        with
        the Commission, in a timely manner, all reports and other documents required
        of
        the Company under the Exchange Act; and

    

     

    
      (c)  So
        long as a Holder owns any Registrable Securities, furnish to such Holder
        forthwith upon request: a written statement by the Company as to its compliance
        with the reporting requirements of said Rule 144 and of the Exchange Act;
        a copy
        of the most recent annual or quarterly report of the Company filed with the
        Commission; and such other reports and documents as a Holder may reasonably
        request in connection with availing itself of any rule or regulation of the
        Commission allowing it to sell any such securities without
        registration.

    

     

    11.  Independent
      Nature of Each Offeree’s Obligations and Rights. The obligations of each
      Offeree under this Agreement are several and not joint with the obligations
      of
      any other Offeree, and each Offeree shall not be responsible in any way for
      the
      performance of the obligations of any other Offeree under this Agreement.
      Nothing contained herein and no action taken by any Offeree pursuant hereto,
      shall be deemed to constitute such Offerees as a partnership, an association,
      a
      joint venture, or any other kind of entity, or create a presumption that the
      Offerees are in any way acting in concert or as a group with respect to such
      obligations or the transactions contemplated by this Agreement. Each Offeree
      shall be entitled to independently protect and enforce its rights, including
      without limitation the rights arising out of this Agreement, and it shall not
      be
      necessary for any other Offeree to be joined as an additional party in any
      proceeding for such purpose.

     

    12.  Miscellaneous.

     

    
      (a)  Governing
        Law.
        This
        Agreement shall be governed by and construed in accordance with the laws
        of the
        State of New York and the United States of America, both substantive and
        remedial, without regard to New York conflicts of law principles. Any judicial
        proceeding brought against either of the parties to this agreement or any
        dispute arising out of this Agreement or any matter related hereto shall
        be
        brought in the courts of the State of New York, New York County, or in the
        United States District Court for the Southern District of New York and, by
        its
        execution and delivery of this agreement, each party to this Agreement accepts
        the jurisdiction of such courts. The foregoing consent to jurisdiction shall
        not
        be deemed to confer rights on any person other than the parties to this
        Agreement.

    

     

    
      
        
        

      

      
        13

        
          

        

      

      
        
        

      

       

    

    
      (b)  Successors
        and Assigns.
        Except
        as otherwise provided herein, the provisions hereof shall inure to the benefit
        of, and be binding upon, the successors, Permitted Assignees, executors and
        administrators of the parties hereto. In the event the Company merges with,
        or
        is otherwise acquired by, a direct or indirect subsidiary of a publicly traded
        company, the Company shall condition the merger or acquisition on the assumption
        by such parent company of the Company’s obligations under this Agreement.

    

     

    
      (c)  Entire
        Agreement.
        This
        Agreement constitutes the full and entire understanding and agreement between
        the parties with regard to the subjects hereof.

    

     

    
      (d)  Notices,
        etc.
        All
        notices or other communications which are required or permitted under this
        Agreement shall be in writing and sufficient if delivered by hand, by facsimile
        transmission, by registered or certified mail, postage pre-paid, by electronic
        mail, or by courier or overnight carrier, to the persons at the addresses
        set
        forth below (or at such other address as may be provided hereunder), and
        shall
        be deemed to have been delivered as of the date so delivered:

    

     

    13.  If
      to GoFish Corporation:

     

    
      	(i)  	
              
                __________________________________ 

              

            

    

     

    
      	
            	(b)	
              __________________________________ 

            

    

    
       

    

    
      	(c)  	
              Attention:
                __________________________________ 

            

    

     

    14. If
      to the
      Offerees:

     

    
      
        	
              	(a)	
                To
                  each Offeree at the address

              

      

    

     

    
      
        	
              	(b)	
                set
                  forth on Exhibit A

              

      

    

     

    15. or
      at
      such other address as any party shall have furnished to the other parties in
      writing.

     

    
      (a)  Delays
        or Omissions.
        No
        delay or omission to exercise any right, power or remedy accruing to any
        Holder,
        upon any breach or default of the Company under this Agreement, shall impair
        any
        such right, power or remedy of such Holder nor shall it be construed to be
        a
        waiver of any such breach or default, or an acquiescence therein, or of or
        in
        any similar breach or default thereunder occurring; nor shall any waiver
        of any
        single breach or default be deemed a waiver of any other breach or default
        theretofore or thereafter occurring. Any waiver, permit, consent or approval
        of
        any kind or character on the part of any Holder of any breach or default
        under
        this Agreement, or any waiver on the part of any Holder of any provisions
        or
        conditions of this Agreement, must be in writing and shall be effective only
        to
        the extent specifically set forth in such writing. All remedies, either under
        this Agreement, or by law or otherwise afforded to any holder, shall be
        cumulative and not alternative.

    

     

    
      
        
        

      

      
        14

        
          

        

      

      
        
        

      

       

    

    
      (b)  Counterparts.
        This
        Agreement may be executed in any number of counterparts, each of which shall
        be
        enforceable against the parties actually executing such counterparts, and
        all of
        which together shall constitute one instrument. In the event that any signature
        is delivered by facsimile transmission, such signature shall create a valid
        and
        binding obligation of the party executing (or on whose behalf such signature
        is
        executed) with the same force and effect as if such facsimile signature page
        were an original thereof.

    

     

    
      (c)  Severability.
        In the
        case any provision of this Agreement shall be invalid, illegal or unenforceable,
        the validity, legality and enforceability of the remaining provisions shall
        not
        in any way be affected or impaired thereby.

    

     

    
      (d)  Amendments.
        The
        provisions of this Agreement may be amended at any time and from time to
        time,
        and particular provisions of this Agreement may be waived, with and only
        with an
        agreement or consent in writing signed by the Company and the Majority Holders.
        The Offerees acknowledge that by the operation of this Section, the Majority
        Holders may have the right and power to diminish or eliminate all rights
        of the
        Offerees under this Agreement.

    

     

    
      (e)  Limitation
        on Subsequent Registration Rights.
        Except
        as set forth in Section 3(b) or pursuant to the Liquidity Agreements entered
        into between the Company and each of Aaron Cohen and Jason Gould on the date
        of
        this Agreement, after the date of this Agreement, the Company shall not,
        without
        the prior written consent of the Majority Holders, enter into any agreement
        with
        any holder or prospective holder of any securities of the Company that would
        grant such holder registration rights senior to those granted to the Holders
        hereunder.

    

     

    [SIGNATURE
      PAGES FOLLOW]

     

    
      
        
        

      

      
        15

        
          

        

      

      
        
        

      

    

    This
      Registration Rights Agreement is hereby executed as of the date first above
      written.

    
      	 	 	 
	 	
              COMPANY:

            
	 
 	 
 	
              GOFISH
                 CORPORATION

	Date: 	By:  	  
	 	Name:
              
	 	
              Title: 

            

    

     

    [SIGNATURE
      PAGE OF HOLDER FOLLOWS]

     

    
      
        
        

      

      
        16

        
          

        

      

      
        
        

      

    

    This
      Registration Rights Agreement is hereby executed as of the date first above
      written.

     

     

    
      	 	 	HOLDER:
	 	 	  

	 	 	  

	 	 	 
              
              (Print
                Name)

            
	 	 
	 	   	
            
	
               By:       
                

            	   
	
              Name: 
                

            	  
	
              
                Title:   
                  

              

            	 

      

 

      
        
          
          

        

        
          17

          
            

          

        

        
          
          

        

      

    

     

    Exhibit
      A

     

    Holders

    

    
      	
               

              Holder
                Name

            	 	
               

              Holder
                Address

            	 	
               

              Number
                of Shares of Company Common Stock or Common Stock Equivalents
                HeldExhibit
      10.5

    

    EMPLOYMENT
      AGREEMENT

    

    THIS
      EMPLOYMENT AGREEMENT (this “Agreement”)
      is
      made, entered into and effective as of _________________ (the “Effective
      Date”),
      between GoFish Corporation, its affiliates, successors and assigns (the
“Company”),
      and___________, an individual (the “Executive”).

    

    WHEREAS,
      the Company and the Executive wish to memorialize the terms and conditions
      of
      the Executive’s employment by the Company in the position of ____________;

    

    NOW,
      THEREFORE, in consideration of the covenants and promises contained herein,
      the
      Company and the Executive agree as follows:

    

    1. Employment
      Period.
      The
      Company offers to employ the Executive, and the Executive agrees to be employed
      by Company, in accordance with the terms and subject to the conditions of this
      Agreement, commencing on the Effective Date and terminating on the thirty
      (30)
      month
      anniversary of the Effective Date (the “Scheduled
      Termination Date”),
      unless terminated in accordance with the provisions of Section 10 below, in
      which case the provisions of Section 10 shall control; provided,
      however,
      that
      unless either party provides the other party with written notice of his or
      its
      intention not to renew this Agreement at least thirty
      (30)
      days
      prior to the expiration of the initial term or any renewal term of this
      Agreement (as the case may be), this Agreement shall automatically renew for
      additional one-year periods commencing on the day after such expiration date.
      The Executive affirms that the
      Executive will not violate any legal obligation by entering into this Agreement
      and performing the Executive’s obligations hereunder. The Company affirms that
      the Company will not violate any legal obligation by entering into this
      Agreement and performing the Company’s obligations hereunder.

    

    2. Position
      and Duties.
      During
      the term of the Executive’s employment hereunder, the Executive shall
continue
      to serve in the position of ________________ of the Company, and discharge
      duties and responsibilities consistent therewith. The
      Executive shall have oversight for [DESCRIPTION OF RESPONSIBILITIES],
and
      such
      other responsibilities and duties as are consistent with the Executive’s
      position. The Executive agrees
      not
      to
      engage
      in business activities outside the scope of his employment with the Company
      if
      such activities would materially
      detract
      from or interfere with his ability to fulfill his responsibilities and duties
      under this Agreement and
      agrees to act in a manner consistent with the concept that his primary work
      responsibility is serving as _________________ of the Company.

    

    3. No
      Conflicts.
      The
      Executive covenants and agrees that for so long as he is employed by the
      Company, he shall inform the Company of each and every material,
      bona fide
      business
      opportunity presented to
      the
      Executive that arises within the scope of the Business of the Company (as
      defined below) and would be feasible for the Company, and that he will not,
      directly or indirectly, exploit any such opportunity for his own
      account
      without
      first affording the Company the opportunity to do so
      and
      obtaining the Company’s consent to pursue the opportunity.
      [The
      Company is aware of and consents to the Executive’s continued involvement in
______________________
      in a non executive role. [IF APPLICABLE]]  

    

    
      
         

      

      
         

        
          

        

      

      
         

      

       

    

    4. Location.
      The
Executive’s
      primary
      office
      shall be
at
      the
      Company’s office located in New York, NY. The Executive understands that he will
      spend such time as reasonably
      needed
      in
      the Company’s San Francisco office, or any other locus where the Company now or
      hereafter has a business facility, as determined by the Executive in
      consultation with the Board. 

    

    5 Compensation.
      

    

    (a) Base
      Salary.
      During
      the period
      from the Effective Date through December 31, 2007,
      the
      Company shall pay, and the Executive agrees to accept, in consideration for
      the
      Executive’s services hereunder, pro
      rata
      bi-weekly payments of the annual salary of$________________,
      less all
      applicable taxes and other appropriate deductions. 

    

    The
      Compensation Committee (the “Compensation Committee”) of the Company’s board of
      Directors (the “Board”) shall review
      the Executive’s base salary annually by
      no
      later than January 31 of each year beginning with January 2008 and
      shall
      make a recommendation to the Board as to whether such base salary should be
      increased, which decision shall be within the Board’s sole
      discretion,
      with
      any increases to be implemented retroactively to January 1 of the relevant
      year;
      provided [DESCRIBE SPECIFIC TERMS].

    

    (b) Commissions.
      During
      the term of this Agreement, the Executive shall be entitled to receive
commissions
      which are earned and
      paid
      quarterly
      based on
      sales closed. [DESCRIPTION
      OF TERMS] 

    

    (c) Contingent
      Commencement Bonus. The Executive shall be entitled to a commencement bonus,
      provided [DESCRIPTION OF TERMS AND CONTINGENCIES] (the “Contingent Commencement
      Bonus”).

    

    6. Expenses.
      During
      the term of this Agreement, the Executive shall be entitled to payment or
      reimbursement (at
      the
      Executive’s option) of
      any
      reasonable expenses incurred
      or
      paid
      by him
      in connection with and related to the performance of his duties and
      responsibilities hereunder for the Company. All requests by the Executive for
      payment or
      reimbursement of such expenses shall be supported by appropriate invoices,
      vouchers, receipts or such other supporting documentation
      in such
      form and containing such information as the Company may from time to time
      require, evidencing that the Executive, in fact, incurred or paid said
      expenses. 

    

    7. Vacation.
      During
      the term of this Agreement, the Executive shall be entitled to accrue, on a
      pro
      rata basis,
      20
      vacation days, per year. The Executive shall be entitled to carry over any
      accrued, unused vacation days from year to year without limitation
      and any
      accrued but unused vacation shall be paid out within 10 business days following
      the Executive’s final day of employment, or earlier if required by
      law.

    

    8. Stock
      Options.
      From
      time to time in its sole discretion, the Company may grant
      to
      the Executive stock options on the terms and conditions hereinafter
      stated:

    

    
      
         

      

      
        2

        
          

        

      

      
         

      

       

    

    (a) Grant
      of Options.
      The
      Company may, in its sole discretion, decide to grant
      the
      Executive an option to purchase shares of the
      Company’s common voting stock (the “Option”)
      under
      the Company’s 2006 Stock Option Plan (the “Stock
      Option Plan”).
      Any
      such grant shall be evidenced by an Option Agreement as contemplated by the
      Stock Option Plan. The Executive shall be eligible for such grants of Options
      and other permissible awards (collectively with Options, “Awards”) under the
      Stock Option Plan as the Compensation Committee or the Board shall determine.
      

    

    (b) Option
      Price; Term.
      The
      per
      share
      exercise price of the Option shall be the fair market value per share of Company
      common voting stock at the opening of the market on the date of the grant.
      The
      term of the Option shall be ten years from the date of grant.

    

    (c) Vesting
      and Exercise.
      [DESCRIPTION OF TERMS AND CONDITIONS].

    

    (d) Termination
      of Service; Accelerated Vesting. 

     

    (i) If
      the
      Executive’s employment is terminated for Cause, as such term is defined below,
      all unvested Awards shall immediately expire effective the date of termination
      of employment. Vested Awards, to the extent unexercised, shall expire 120 days
      after termination of the employment.

    

    (ii) If
      the
      Executive’s employment is terminated voluntarily by the Executive without Good
      Reason, as such term is defined below, all unvested Awards shall immediately
      expire effective the date of termination of employment. Vested Awards, to the
      extent unexercised, shall expire 120 days after the termination of
      employment.

    

    (iii) If
      the
      Executive’s employment terminates on account of death or Disability, as defined
      below, all unvested Awards shall immediately expire effective the date of
      termination of employment. Vested Awards, to the extent unexercised, shall
      expire one year after the termination of employment.

    

    (iv) If
      the
      Executive’s employment is terminated (A) in connection with a Change of Control,
      as defined below, (or following a Change of Control event), (B) by the Company
      without Cause, or (C) by the Executive for Good Reason, all unvested Awards
      shall immediately vest and become exercisable effective the date of termination
      of employment, and, to the extent unexercised, shall expire one year after
      any
      such event.

    

    9. Other
      Benefits.
      

    

    (a) Throughout
      the term
      of this Agreement, the Executive shall be eligible to participate in
      all
      incentive, savings, retirement (401(k)), and welfare benefit plans, including,
      without limitation, health, medical,
      dental,
      vision,
      life (including accidental death and dismemberment)
      and
      disability insurance plans (collectively, “Benefit
      Plans”),
      in
      substantially the same manner, including but not limited to responsibility
      for
      the cost thereof, and at
      substantially the same levels,
      as the
      Company makes such
      opportunities available
      to any
      other executive
      employees.
      In
      addition, the Executive shall be entitled to any perquisites to which the
      Company and the Executive agree as. 

    

    
      
         

      

      
        3

        
          

        

      

      
         

      

       

    

    (b) The
      Executive’s spouse and dependent minor children will be covered under the
      Benefit Plans providing health, medical, dental, and vision benefits,
in
      substantially the same manner, including but not limited to responsibility
      for
      the cost thereof, and at substantially the same levels, as the Company makes
      such opportunities available to the spouses
      and
      dependent minor children to
      all
      of the
      Company’s
      managerial or salaried executive employees.
      

    

    (c) The
      Company shall purchase and maintain directors
      and officers liability insurance coverage covering the Company’s officers and
      directors, including the Executive, as of the Effective Date.
      The
      Company shall indemnify the Executive to the extent permitted under the bylaws
      of the Company and applicable laws.

    

    (d)
       Until
      such time as Executive becomes covered by Company medical coverage, the Company
      shall pay the cost of COBRA coverage provided by Executive’s prior employer, to
      the same extent as such coverage was paid for by such prior
      employer.

    

    (e) Increase
      in Payments Upon a Change of Control. 

     

    (i)
      Anything in this Agreement to the contrary notwithstanding, in the event that
      it
      shall be determined that any payment or distribution by the Company to or for
      the benefit of Executive, whether paid or payable or distributed or
      distributable pursuant to the terms of this Agreement or otherwise (a
“Payment”), would constitute an “excess parachute payment” within the meaning of
      Section 280G of the Code, the Company shall grant to Executive an additional
      number of shares of Company stock with a value equal to one- half (1/2) of
      the
      excise tax imposed under Section 4999 of the Code (the “Gross-Up Payment
      Shares”), and one-half (1/2) of any federal, state and local income tax,
      employment tax and excise tax imposed upon award of the Gross-Up Payment Shares.
      For purposes of determining the amount of tax on such Shares, unless Executive
      specifies that other rates apply, Executive shall be deemed to pay federal
      income tax and employment taxes at the highest marginal rate of federal income
      and employment taxation in the calendar year in which the Shares are to be
      granted and state and local income taxes at the highest marginal rate of
      taxation in the state and locality of Executive’s residence on Executive’s
termination
      date, net of the maximum reduction in federal income taxes that may be obtained
      from the deduction of such state and local taxes. The Gross-Up Payment Shares
      shall be granted to Executive on the effective date of an applicable Change
      of
      Control.

     

    (ii)
      All
      determinations to be made under this Section 9(e) shall be made by the Company’s
      independent public accountant immediately prior to the Change of Control or
      by
      another independent public accounting firm mutually selected by the Company
      and
      Executive before the date of the Change of Control (the “Accounting Firm”),
      which firm shall provide its determinations and any supporting calculations
      both
      to the Company and Executive within 20 days after Executive’s termination date.
      Any such determination by the Accounting Firm shall be binding upon the Company
      and Executive. Within 10 days after the Accounting Firm’s determination, the
      Company shall pay the Gross-Up Payment to Executive. 

     

    (iii)
      All
      of the fees and expenses of the Accounting Firm in performing the determinations
      referred to in this Section 9(e) shall be borne solely by the
      Company.

     

    
      
         

      

      
        4

        
          

        

      

      
         

      

       

    

    10. Termination
      of Employment.

    

    (a) Death.
      In the
      event that during the term of this Agreement the Executive dies, this Agreement
      and the Executive’s employment with the Company shall automatically terminate
      and the Company shall have no further obligations or liability to the Executive
      or his heirs, administrators or executors with respect to compensation and
      benefits accruing thereafter, except for the obligation to pay the Executive’s
      heirs, administrators or executors any earned but unpaid base salary,
      earned
      but unpaid commissions,
      unpaid
pro
      rata
      annual
      bonus and unused vacation days accrued through the date of death, vested
      but unexercised Awards
      and any
      Contingent Commencement Bonus at the time(s) earned;
      provided,
      that
      nothing contained in this paragraph shall be deemed to excuse any breach by
      the
      Company of any provision of this Agreement. The Company shall deduct, from
      all
      payments made hereunder, all applicable taxes, including income tax, FICA and
      FUTA, and other appropriate deductions.

    

    (b) “Disability.”
In
      the
      event that, during the term of this Agreement, the Executive shall be prevented
      from performing the
      essential functions of his positions
      hereunder
      by
      reason of Disability (as defined below) this Agreement and the Executive’s
      employment with the Company shall automatically terminate and the Company shall
      have no further obligations or liability to the Executive or his heirs,
      administrators or executors with respect to compensation and benefits accruing
      thereafter, except for the obligation to pay the Executive or his heirs,
      administrators or executors any earned but unpaid base salary,
      any
      earned but unpaid commissions,
      unpaid
pro
      rata
      annual
      bonus and unused vacation days accrued through the Executive’s last date of
      Employment with the Company, vested
      but unexercised Awards
      and any
      Contingent Commencement Bonus at the time(s) earned;
      provided,
      that
      nothing contained in this paragraph shall be deemed to excuse any breach by
      the
      Company of any provision of this Agreement. The Company shall deduct, from
      all
      payments made hereunder, all applicable taxes, including income tax, FICA and
      FUTA, and other appropriate deductions through the last date of the Executive’s
      employment with the Company. For purposes of this Agreement, “Disability” shall
      mean a physical or mental disability that prevents the performance by the
      Executive, with or without reasonable accommodation, of the
      essential functions of his positions
      hereunder for a period of not less than an aggregate of four
      and
      one-half
      months
      during any twelve consecutive months,
      and
“Disability” shall not exist unless and until the Company engages the Executive
      in the interactive process provided for under the Americans with Disabilities
      Act and relevant state and/or local law. 

    

    (c) “Cause.”
      

    

    (i) At
      any
      time during the term of this Agreement, the Company, by vote of the Board of
      Directors, may terminate this Agreement and the Executive’s employment hereunder
      for “Cause.” For purposes of this Agreement, “Cause” shall be defined as the
      occurrence of: (A)
      gross
neglect,
      malfeasance,
      or
      gross insubordination
      in
      performing the Executive’s duties under this Agreement; (B) the Executive’s
      conviction for a felony, excluding convictions associated with traffic
      violations; (C)
      an
      egregious act of dishonesty (including without limitation
      theft or
      embezzlement)
      or a
      malicious action by the Executive toward the Company’s customers or
      employees;
      (D) a
      willful and material violation of any provision of Section 11 of this Agreement
      or the Non-Competition and Non-Solicitation Agreement referenced in Section
      12
      of this Agreement;
      (E)
      intentional reckless conduct that is materially detrimental to the business
      or
      reputation of the Company; or (F) material failure, other than by reason of
      Disability, to carry out reasonably assigned duties or instructions consistent
      with the title of ___________________ (provided that material failure to carry
      out reasonably assigned duties shall be deemed to constitute Cause only after
      a
      finding by the Board of Directors of material failure on the part of the
      Executive and the failure to remedy such performance to the Board’s satisfaction
      within 30 days after delivery of a reasonably detailed written notice to the
      Executive of the factual basis for such finding); provided
      Cause shall not exist unless and until the Company provides the Executive with
      reasonably detailed written notice explaining the factual basis for its intended
      termination of the Executive’s employment for Cause, an opportunity to cure any
      curable conduct or circumstance, as determined by the Board in its sole
      discretion, within ten (10) days after the aforementioned written notice (with
      respect to (A), (D) or (E) above), an opportunity to be heard on the matter
      at a
      duly-scheduled meeting of the Board of Directors thereafter, which is followed
      by a vote of the Board of Directors to terminate the Executive’s employment for
      Cause.

    

    
      
         

      

      
        5

        
          

        

      

      
         

      

       

    

    (ii) Upon
      the
      Company’s termination
      of this Agreement or
      the
      Executive’s employment for Cause,
      the
      Company shall have no further obligations or liability to the Executive or
      his
      heirs, administrators, or executors with respect to compensation and benefits
      thereafter, except for the obligation to pay the Executive any earned but unpaid
      base salary,
      any
      earned but unpaid commissions,
      unpaid
pro
      rata
      annual
      bonus and unused vacation days accrued through the Executive’s last day of
      employment with the Company. The Company shall deduct, from all payments made
      hereunder, all applicable taxes, including income tax, FICA and FUTA, and other
      appropriate deductions.

    

    (d) Change
      of Control.
      For
      purposes of this Agreement, “Change
      of Control”
means
      the occurrence of, or the Company’s Board’s vote to approve: (A) any
      consolidation or merger of the Company pursuant to which the stockholders of
      the
      Company immediately before the transaction do not retain immediately after
      the
      transaction, in substantially the same proportions as their ownership of shares
      of the Company’s
      voting
      stock immediately before the transaction, direct or indirect beneficial
      ownership of more than 50% of the total combined voting power of the outstanding
      voting securities of the surviving business entity; (B) any sale, lease,
      exchange or other transfer (in one transaction or a series of related
      transactions) of all, or substantially all, of the assets of the Company other
      than any sale, lease, exchange or other transfer to any company where the
      Company owns, directly or indirectly, 100% of the outstanding voting securities
      of such company after any such transfer; or (C) the direct or indirect sale
      or
      exchange in a single or series of related transactions by the stockholders
      of
      the Company of more than 50% of the voting stock of the Company.

    

    (e) “Good
      Reason.”

     

    (i) At
      any
      time during the term of this Agreement, subject to the conditions set forth
      in
      Section 10(e)(ii) below, the Executive may terminate this Agreement and the
      Executive’s employment with the Company for “Good Reason.” For purposes of this
      Agreement, “Good
      Reason”
shall
      mean the occurrence of any of the following events: (A) the
      assignment, without the Executive’s consent, to the Executive of duties that are
      significantly different from
      or
      that
reflect
      a
      substantial diminution of, the duties that he assumed on the Effective Date;
      (B)
the
      assignment, without the Executive’s consent, to the Executive of a title
other
      than __________________
      of the Company; (C) any
      refusal by the Company or a successor entity to honor the terms of this
      Agreement or to provide comparable compensation, benefits, and equity rights,
      other than a termination for Cause, within 12 months after a Change of Control;
      (D) any
      attempt by the
      Company,
      without
      the Executive’s
      written
      consent,
      to move
      the
      Executive’s primary work location from the Manhattan borough of New York
      City;
      (E)
a
      change
      in the lines of reporting such that the Executive no longer reports exclusively
      to the Board of Directors; or (F) any
      material
      breach by the Company of this Agreement
      including any material failure by the Company to provide any of the
      consideration reflected in Section 5 hereof as prescribed therein.
      

    

    
      
         

      

      
        6

        
          

        

      

      
         

      

       

    

    (ii) The
      Executive shall not be entitled to terminate his employment with the Company
      and
      this Agreement for Good Reason unless and until he shall have delivered written
      notice to the Company of his intention to terminate this Agreement and his
      employment with the Company for Good Reason, which notice specifies in
      reasonable detail the circumstances claimed to provide the basis for such
      termination for Good Reason, and the Company shall not have eliminated the
      circumstances constituting Good Reason,
      to the
      extent curable,
      within
      30 days
      of its receipt from the Executive of such written notice. 

    

    (iii) In
      the
      event that the Executive terminates this Agreement and his employment with
      the
      Company for Good Reason
      or the
      Company terminates the Executive’s employment without Cause,
      the
      Company shall pay or provide to the Executive (or, following his death, to
      the
      Executive’s heirs, administrators, or executors): (A)
      any
      earned but unpaid base salary, any
      earned but unpaid pro rata commissions, (which
      shall be measured by the draw set forth in Section 5(b) if the Executive is
      not
      eligible for any other commission at the time of any such
      termination),
      and
      unused vacation days accrued through the Executive’s last day of employment with
      the Company; (B) the
      value
      of vacation days that the Executive would have accrued through the Executive’s
      last day of employment with the Company; (C) continued
      coverage, at the Company’s expense, under all Benefits Plans in which the
      Executive was a participant immediately prior to his last date of employment
      with the Company, or, in the event that any such Benefit Plans do not permit
      coverage of the Executive following his last date of employment with the
      Company, under benefit plans that provide no less coverage than such Benefit
      Plans, through the
      Executive’s last day of employment with the Company, and for
      12 
      months
      thereafter; (D)
      a
      severance
      payment
      in
      the
      amount equal to the Executive’s base salary in the prior 12 months, plus 12
      months’ draw
      and (E)
      any Contingent Commencement Bonus at the time(s) earned.
      All
      payments due hereunder shall be made within 45 days after the date of
      termination of the Executive’s employment
      (and
      certain payments may be due earlier pursuant to legal requirements).
      The
      Company shall deduct, from all payments made hereunder, all applicable taxes,
      including income tax, FICA, and FUTA, and other appropriate
      deductions.

     

    (iv) The
      Executive shall have no duty to mitigate his damages, except that continued
      benefits required to be provided under Section 10(e)(iii)(C) shall be canceled
      or reduced to the extent of any comparable benefit coverage offered to the
      Executive during the period prior to the Scheduled Termination Date by a
      subsequent employer or other person or entity for which the Executive performs
      services, including but not limited to consulting services. 

    

    
      
         

      

      
        7

        
          

        

      

      
         

      

       

    

    (f) Without
      “Cause.”

     

    (i) By
      The
      Executive. At any time during the term of this Agreement, the Executive shall
      be
      entitled to terminate this Agreement and the Executive’s employment with the
      Company without Cause by providing prior written notice of at least 45 days
      to
      the Company. Upon termination by the Executive of this Agreement and the
      Executive’s employment with the Company without Cause, the Company shall have no
      further obligations or liability to the Executive or his heirs, administrators
      or executors with respect to compensation and benefits thereafter, except for
      the obligation to pay the Executive any earned but unpaid base salary, and
      unused vacation days accrued through the Executive’s last day of employment with
      the Company
      and to
      pay any Contingent Commencement Bonus at the time(s) earned.
      The
      Company shall deduct, from all payments made hereunder, all applicable taxes,
      including income tax, FICA, and FUTA, and other appropriate
      deductions.

    

    (ii) By
      The
      Company. At any time during the term of this Agreement, the Company shall be
      entitled to terminate this Agreement and the Executive’s employment with the
      Company without Cause by providing prior written notice of at least 45 days
      to
      the Executive. Upon termination by the Company of this Agreement and the
      Executive’s employment with the Company without Cause, the Company shall pay or
      provide to the Executive (or, following his death, to the Executive’s heirs,
      administrators, or executors): (A) any
      earned but unpaid base salary, any
      earned but unpaid pro rata commissions, (which shall be measured by the draw
      set
      forth in Section 5(b) if the Executive is not eligible for any other commissions
      at the time of any such termination),
      and
      unused vacation days accrued through the Executive’s last day of employment with
      the Company;
      (B) the
      value of vacation days that the Executive would have accrued through the
      Executive’s last day of employment with the Company; and (C) continued coverage,
      at the Company’s expense, under all Benefits Plans in which the Executive was a
      participant immediately prior to his last date of employment with the Company,
      or, in the event that any such Benefit Plans do not permit coverage of the
      Executive following his last date of employment with the Company, under benefit
      plans that provide no less coverage than such Benefit Plans, through the
      Executive’s last day of employment with the Company, and for 12 months
      thereafter; (D)
      a
      severance
      payment
      in
      the
      amount equal to the Executive’s base salary in the prior 12 months, plus 12
      months’ draw.
      All
      payments due hereunder shall be made within 45 days after the date of
      termination of the Executive’s employment
      (and
      certain payments may be due earlier pursuant to legal requirements);
      and (E)
      any Contingent Commencement Bonus at the time(s) earned.
      The
      Company shall deduct, from all payments made hereunder, all applicable taxes,
      including income tax, FICA, and FUTA, and other appropriate
      deductions. 

     

    11. Confidential
      Information.
      

    

    (a) The
      Executive expressly acknowledges that, in the performance of his duties and
      responsibilities with the Company, he has been exposed since prior to the
      Effective Date, and will be exposed, to the trade secrets, business and/or
      financial secrets, and confidential and proprietary information of the Company,
      its affiliates and/or its clients, business partners, or customers
      (“Confidential
      Information”).
      The
      term “Confidential Information” includes information or material that has actual
      or potential commercial value to the Company, its affiliates and/or its clients,
      business partners, or customers,
      is not
      generally known to and is not readily ascertainable by proper means to persons
      outside the Company, its affiliates, and/or its clients or customers
      and is
      treated as confidential by the Company in practice.

    

    
      
         

      

      
        8

        
          

        

      

      
         

      

       

    

    (b) Except
      as
      authorized in writing by the Board, during the performance of the Executive’s
      duties and responsibilities for the Company, and until such time as any such
      Confidential Information becomes generally known to and readily ascertainable
      by
means
      other
      than the Executive’s malfeasance to
      persons outside the Company, its affiliates, and/or its clients, business
      partners, or customers, the Executive agrees to keep strictly confidential
      and
      not use for his personal benefit or the benefit to any other person or entity
      (other than the Company) Confidential Information
      (other
      than to the extent the Executive, in consultation with the Board and/or CEO,
      reasonably deems it appropriate to make disclosures in the conduct of his duties
      for the Company and subject to any appropriate protections).
      “Confidential Information” includes the following, whether or not expressed in a
      document or medium, regardless of the form in which it is communicated, and
      whether or not marked “trade secret” or “confidential” or any similar
      legend
      (but
      assuming it is treated as confidential by the Company in practice):
      (i)
lists
      of
      and/or information concerning customers, prospective customers, suppliers,
      employees, consultants, co-venturers, and/or joint venture candidates of the
      Company, its affiliates, or its clients or customers; (ii) information
      submitted by customers, prospective customers, suppliers, employees,
      consultants, and/or co-venturers of the Company, its affiliates, and/or its
      clients or customers; (iii) non-public
      information proprietary to the Company, its affiliates, and/or its clients
      or
      customers, including, without limitation, cost information, profits, sales
      information, prices, accounting, unpublished financial information, business
      plans or proposals, expansion plans (for current and proposed facilities),
      markets and marketing methods, advertising and marketing strategies,
      administrative procedures and manuals, the terms and conditions of the Company’s
      contracts and trademarks and patents under consideration, distribution channels,
      franchises, investors, sponsors, and advertisers; (iv) proprietary
      technical information concerning products and services of the Company, its
      affiliates, and/or its clients, business partners, or customers, including,
      without limitation, product data and specifications, diagrams, flow charts,
      know-how, processes, designs, formulae, inventions, and product development;
      (v)
lists
      of
      and/or information concerning applicants, candidates, or other prospects for
      employment, independent contractor or consultant positions at or with any actual
      or prospective customer or client of Company and/or its affiliates,
      any and
      all confidential processes, inventions, or methods of conducting business of
      the
      Company, its affiliates, and/or its clients, business partners, or customers;
      (vi) acquisition or merger targets; (vii) business plans or strategies, data,
      records, financial information, or other trade secrets concerning the actual
      or
      contemplated business, strategic alliances, policies, or operations of the
      Company or its affiliates; or (viii) any
      and
      all versions of proprietary computer software (including source and object
      code), hardware, firmware, code, discs, tapes, data listings, and documentation
      of the Company; or (ix) any other confidential information disclosed to the
      Executive by, or which the Executive obligated under a duty of confidence from,
      the Company, its affiliates, and/or its clients, business partners or
      customers.

    

    (c) In
      the
      event that the Executive’s employment with the Company terminates for any
      reason, the Executive shall deliver forthwith to the Company any and all
      originals and copies of Confidential Information
      (excluding any materials relating to the terms and conditions of the Executive’s
      employment with the Company and the termination thereof).

    

    
      
         

      

      
        9

        
          

        

      

      
         

      

       

    

    12. Non-Competition
      And Non-Solicitation Agreement.
      The
      Executive shall enter into a Non-Competition and Non-Solicitation Agreement
      with
      the Company in the form attached hereto as Exhibit A.

    

    13. Dispute
      Resolution.
      The
      Executive and the Company agree that any dispute or claim, whether based on
      contract, tort, discrimination, retaliation, or otherwise, relating to, arising
      from, or connected in any manner with this Agreement or with the Executive’s
      employment with the Company, except for an action by either party for injunctive
      relief, shall be resolved exclusively through final and binding arbitration
      under the auspices of the American Arbitration Association (“AAA”). The
      arbitration shall be held in San Francisco, CA.
      The
      Company agrees to cover one-half of the travel and lodging costs for the
      Executive and attorneys in connection with any arbitration proceeding under
      this
      Section 13 and to advance a reasonable amount of funds to the Executive to
      defray such costs at the outset of any such arbitration proceeding.
      The
      arbitration shall proceed in accordance with the National Rules for the
      Resolution of Employment Disputes of the AAA in effect at the time the claim
      or
      dispute arose, unless other rules are agreed upon by the parties. The
      arbitration shall be conducted by one arbitrator who is a member of the AAA,
      unless the parties mutually agree otherwise. The arbitrator
      shall
      have jurisdiction to determine any claim, including the arbitrability of any
      claim submitted. The arbitrators may grant any relief authorized by law for
      any
      properly established claim. The interpretation and enforceability of this
      paragraph of this Agreement shall be governed and construed in accordance with
      the United States Federal Arbitration Act, 9. U.S.C. § 1, et
      seq.
      More
      specifically, the parties agree to submit to binding arbitration any claims
      for
      unpaid wages or benefits, or for alleged discrimination, harassment, or
      retaliation, arising under Title VII of the Civil Rights Act of 1964, the Equal
      Pay Act, the National Labor Relations Act, the Age Discrimination in Employment
      Act, the Americans With Disabilities Act, the Employee Retirement Income
      Security Act, the Civil Rights Act of 1991, the Family and Medical Leave Act,
      the Fair Labor Standards Act, Sections 1981 through 1988 of Title 42 of the
      United States Code, COBRA, the New York State Human Rights Law, the New York
      City Human Rights Law, and any other federal, state, or local law, regulation,
      or ordinance, and any common law claims, claims for breach of contract, or
      claims for declaratory relief. The Executive and
      the
      Company acknowledge
      that the
      purpose and effect of this paragraph is solely to elect private arbitration
      in
lieu
      of
      any judicial proceeding that might
      otherwise be
      available in
      the
      event of a
      dispute
      between them.
      Therefore, the Executive and
      the
      Company hereby
      waive
      any
      rights
      to have
      any dispute,
      other than a request for injunctive relief, heard by a court or jury, as the
      case may be, and agree that the
      exclusive procedure to redress any such
      dispute
      will be
      arbitration.

    

    14. Notice.
      For purposes of this Agreement, notices and all other communications provided
      for in this Agreement or contemplated hereby shall be in writing and shall
      be
      deemed to have been duly given when personally delivered, delivered by a
      nationally recognized overnight delivery service or when mailed United States
      Certified or registered mail, return receipt requested, postage prepaid, and
      addressed as follows:

    

    If
      to the
      Company: 

    

    GoFish
      Corporation

    500
      Third
      Street

    Suite
      260

    San
      Francisco, CA 94107

    (415)
      738-8834 (facsimile)

    (415)
      738-8705 (direct)

    

    
      
         

      

      
        10

        
          

        

      

      
         

      

       

    

    If
      to the
      Executive:

    

    15. Miscellaneous.

    

    (a) All
      issues and disputes concerning, relating to, or arising out of this Agreement
      and from the Executive’s employment by the Company, including, without
      limitation, the construction and interpretation of this Agreement, shall be
      governed by and construed in accordance with the internal laws of the State
      of
      New York, without giving effect to the conflicts of law principles of any
      jurisdiction. 

    

    (b) The
      Executive and the Company agree that any provision of this Agreement deemed
      unenforceable or invalid may be reformed to permit enforcement of the
      objectionable provision to the fullest permissible extent. Any provision of
      this
      Agreement deemed unenforceable after modification shall be deemed stricken
      from
      this Agreement, with the remainder of the Agreement being given its full force
      and effect.
      Notwithstanding any other provision with respect to the timing of payments
      under
      this Agreement, if, at the time of the Executive’s termination, the Executive is
      deemed to be a “specified employee” (within the meaning of Section 409A(a)(2)(B)
      of the Internal Revenue Service Code, and any successor statute, regulation
      and
      guidance thereto) of the Company, then only to the extent necessary to comply
      with the requirements of Section 409A of the Code, any payments to which the
      Executive may become entitled under this Agreement as a result of the
      Executive’s termination of employment which are subject to Section 409A of the
      Code (and not otherwise exempt from its application) will be withheld until
      the
      first business day of the seventh month following the Date of Termination,
      at
      which time the Executive shall be paid an aggregate amount equal to six months
      of payments otherwise due to the Executive under the terms of or a full lump
      sum, whichever is greater. Further, notwithstanding anything herein, to the
      extent that the Executive or the Company reasonably believes that Section 409A
      of the Code will result in adverse tax consequences to the Executive as a result
      of this Agreement, then the Executive and the Company shall renegotiate this
      Agreement in good faith in order to minimize or eliminate such tax consequences
      and retain the basic after-tax economics of this Agreement for the Executive
      to
      the extent possible, and if such an agreement cannot be reached, the Company
      shall pay the Executive a gross up to cover any applicable excise
      tax.

    

    (c) The
      Company shall be entitled to
      equitable relief, including injunctive relief and specific performance as
      against the Executive, for the Executive’s threatened or actual breach of
      Sections 11 or the agreement referenced in Section 12 of this Agreement, as
      money damages for a breach thereof would be incapable of precise estimation,
      uncertain, and an insufficient remedy for an actual or threatened breach of
      Section 11 of this Agreement or the Non-Competition and Non-Solicitation
      Agreement referenced in Section 12 of this Agreement. The Executive and the
      Company agree that any pursuit of equitable relief in respect of Section 11
      of
      this Agreement or the Non-Competition and Non-Solicitation Agreement referenced
      in Section 12 of this Agreement shall have no effect whatsoever regarding the
      continued viability and enforceability of Section 13 of this
      Agreement.

    

    
      
         

      

      
        11

        
          

        

      

      
         

      

       

    

    (d) Any
      waiver or inaction by the Company
      or the
      Executive
      for any
      breach of this Agreement shall not be deemed a waiver of any subsequent breach
      of this Agreement.

    

    (e) The
      Executive and the Company independently have made all inquiries regarding the
      qualifications and business affairs of the other which either party deems
      necessary. The Executive affirms that he fully understands this Agreement’s
      meaning and legally binding effect. Each party has participated fully and
      equally in the negotiation and drafting of this Agreement. Each party assumes
      the risk of any misrepresentation or mistaken understanding or belief relied
      upon by him or it in entering into this Agreement.

    

    (f) The
      Executive’s obligations under this Agreement are personal in nature and may not
      be assigned by the Executive to any other person or entity.

    

    (g) This
      instrument constitutes the entire Agreement between the parties regarding its
      subject matter. When signed by all parties, this Agreement supersedes and
      nullifies all prior or contemporaneous conversations, negotiations, or
      agreements, oral and written, regarding the subject matter of this Agreement.
      In
      any future construction of this Agreement, this Agreement should be given its
      plain meaning. This Agreement may be amended only by a writing signed by the
      Company and the Executive.

    

    (h) This
      Agreement may be executed in counterparts. A counterpart transmitted via
      facsimile, and all executed counterparts, when taken together, shall constitute
      sufficient proof of the parties’ entry into this Agreement. The parties agree to
      execute any further or future documents which may be necessary to allow the
      full
      performance of this Agreement. This Agreement contains headings for ease of
      reference. The headings have no independent meaning.

    

    (i) THE
      EXECUTIVE STATES THAT HE HAS FREELY AND VOLUNTARILY ENTERED INTO THIS AGREEMENT
      AND THAT HE HAS READ AND UNDERSTOOD EACH AND EVERY PROVISION THEREOF. THIS
      AGREEMENT IS EFFECTIVE UPON THE EXECUTION OF THIS AGREEMENT BY BOTH
      PARTIES.

     

    [Signature
      Page Follows]

    

    
      
        13

         

      

      
        12

        
          

        

      

      
         

      

    

    IN
      WITNESS WHEREOF, the Company and the Executive have executed this Employment
      Agreement as of the day and year first above written.

    
      	 	 	 	 
	Executive	 	GoFish
              Corporation
	 
 	 	 
 	 
 
	 	 	By:  	 
	 	
              

              Name: Michael
                Downing

              Title: Chief
                Executive Officer

            
	 	
            

    

    
      
        
          

        

         

      

      
        13

        
          

        

      

      
         

        
          

        

      

    

    Exhibit
      A

    

    Non-Competition
      and Non-Solicitation Agreement

    

    THIS
      Non-Competition and No-Solicitation Agreement (this “Agreement”) is made,
      entered into and effective as of _________________ , between GoFish Corporation,
      a Nevada corporation, its affiliates, successors and assigns (the “Company”),
      and
      __________________, an individual (the “Executive”).

    

    Reference
      is made to that certain Merger
      Agreement
      (the
“Merger
      Agreement”),
      dated
as
      of
      ______________,
      relating to a proposed business combination (the “Transactions”)
      by and
      among the
      Company,
      BM Acquisition Corp., a Delaware corporation and a wholly owned subsidiary
      of
      the Company, Bolt, Inc. (a/k/a Bolt Media, Inc.), a Delaware corporation
      (referred to therein as the “Company” and referred to herein as
“Bolt”)
      and the
      Indemnification Representative named therein. In consideration of the Company
      and Bolt entering into the Transactions, and for other good and valuable
      consideration, the receipt and sufficiency of which are hereby acknowledged,
      the
      Executive hereby agrees as follows:

    

    (a) The
      Executive agrees and acknowledges that by virtue of his position in the Company,
      he is familiar with and in possession of the Company’s trade secrets, customer
      information, and other Confidential Information (as defined in Section 11 of
      the
      Executive’s Employment Agreement with the Company), which are valuable to the
      Company, and that their goodwill, protection, and maintenance constitute a
      legitimate business interest of the Company, to be protected by the
      non-competition restrictions set forth herein. The Executive agrees and
      acknowledges that the non-competition restrictions set forth herein are
      reasonable and necessary and do not impose undue hardship or burdens on the
      Executive. The Executive also acknowledges that the products and services
      developed or provided by the Company, its affiliates, and/or its clients or
      customers are or are intended to be sold, provided, licensed, and/or distributed
      to customers and clients in and throughout the United States (the “Geographic
      Boundary”)
      (to
      the extent the Company comes to own or operate any material asset in other
      areas
      of the United States during the term of the Executive’s employment, the
      definition of Geographic Boundary shall be expanded to cover such other areas),
      and that the Geographic Boundary, scope of prohibited competition, and time
      duration set forth in the non-competition restrictions set forth below are
      reasonable and necessary to maintain the value of the Confidential Information
      of, and to protect the goodwill and other legitimate business interests of,
      the
      Company, its affiliates, and/or its clients or customers. 

    

    (b) The
      Executive agrees that the Company will
      be
      irreparably damaged if the Executive were to provide services
      or to otherwise participate in
      the
      business of any Person or other company competing
      with the Company in violation of this Agreement, and any such competition by
      the
      Executive would
      result
      in significant loss of goodwill by the Company. Therefore, the Executive hereby
      agrees and covenants that he shall not, without the prior written consent of
      the
      Company, directly
      or
      indirectly,
      in any
      capacity whatsoever, including, without limitation, as an employee, employer,
      consultant, principal, partner, shareholder, officer, director, or in any other
      individual or
      representative capacity
      (other than a holder of less than one percent (1%) of the outstanding voting
      shares of any publicly held company), or
      whether on the Executive’s own behalf or on behalf of any other person or entity
      or otherwise howsoever,
      during
      the Executive’s employment with the Company and for a period of
      one
      year
      following the termination of this Agreement or of the Executive’s employment
      with the Company, in the Geographic Boundary:

    

    
      
         

      

      
        
        

        
          

        

      

      
         

      

       

    

    (i) Directly
      or indirectly engage, own, manage, operate, control, be employed by, consult
      for, participate in, render services for, or be connected in any manner with
      the
      ownership, management, operation, or control of any business in competition
      with
      the Business of the Company
      on
      behalf of any entity or any division, segment, or subsidiary of such entity
      that
      has derived at least seventy-five percent (75%) of its income from the Business
      of the Company (as defined in the next sentence) over the trailing twelve (12)
      month period.
      The
“Business of the Company” is defined as the internet
      video
      industry within
      the Geographic Boundary. 

    

    (ii) Directly
      or
      indirectly through another person recruit, solicit,
      interfere with, or hire,
      or
      attempt to recruit, solicit,
      interfere with, or hire,
      any
      employee or independent contractor of the Company to leave the employment (or
      independent contractor relationship) thereof, whether or not any such employee
      or independent contractor is party to an employment agreement. The Company
      acknowledges that this Section will not be violated by general advertising
      or
      general solicitations that are not targeted or directed specifically to
      employees of the Company, nor by the consideration or acceptance of unsolicited
      applications for employment by such individuals. 

    

    (iii) Directly
      attempt
      in any manner to solicit or
      accept
from
      any
      customer of the Company, with whom the Executive had significant contact during
      the term of the Executive’s Employment Agreement, business competitive
      with the business done by the Company with such customer on
      behalf
      of any entity or any division, segment, or subsidiary of such entity that has
      derived at least seventy-five percent (75%) of its income from the Business
      of
      the Company over the trailing twelve (12) month period, or
      to
      persuade or attempt to persuade any such customer to cease to do business or
      to
      reduce the amount of business which such customer has customarily done or is
      reasonably expected to do with the Company.

    

    (iv) Interfere
      with any relationship, contractual or otherwise, between the Company and any
      other party, including; without limitation, any supplier, co-venturer or joint
      venturer of the Company or solicit such party to discontinue or reduce its
      business with the Company.

    

    Notwithstanding
      the foregoing provisions of Section (b), if the Executive wishes to participate
      in a bona fide opportunity that may be in conflict with Sections (b)(i) or
      (iii)
      hereof: (1) the Executive shall provide the Company with advance, written notice
      of such opportunity, (2) the Company shall then, within fourteen days of such
      written notice, notify the Executive as to whether it will agree to waive the
      portions of Section (b) that might otherwise prevent the Executive from pursuing
      the bona fide opportunity that is the subject of his written notice to the
      Company. The Company is under no duty to waive any portion of this Agreement.
      The Company’s sole duty upon receiving written notice from the Executive under
      this Section is to consider, in its sole discretion, the Executive’s request as
      to this issue.

    

    
      
         

      

      
        
        

        
          

        

      

      
         

      

       

    

    (c) All
      issues and disputes concerning, relating to, or arising out of this Agreement,
      including, without limitation, the construction and interpretation of this
      Agreement, shall be governed by and construed in accordance with the internal
      laws of the State of New York, without giving effect to the conflicts of law
      principles of any jurisdiction. Further, all disputes arising out of this
      Agreement or any agreement attached hereto will be heard in the courts of the
      State of New York. All parties to this Agreement and any agreement attached
      hereto hereby submit to the jurisdiction of the courts of the State of New
      York
      and waive all objections to service of process.

    

    (d) The
      Executive and the Company agree that any provision of this Agreement deemed
      unenforceable or invalid may be reformed to permit enforcement of the
      objectionable provision to the fullest permissible extent. Any provision of
      this
      Agreement deemed unenforceable after modification shall be deemed stricken
      from
      this Agreement, with the remainder of the Agreement being given its full force
      and effect.

    

    (e) The
      Company shall be entitled to
      equitable relief, including injunctive relief and specific performance as
      against the Executive, for the Executive’s threatened or actual breach of this
      Agreement, as money damages for a breach thereof would be incapable of precise
      estimation, uncertain, and an insufficient remedy for an actual or threatened
      breach of this Agreement. 

    

    (f) With
      the
      exception of the procedure set forth in the final paragraph of Section (b)
      hereof, any
      waiver
      or inaction by the Company for any breach of this Agreement shall not be deemed
      a waiver of any subsequent breach of this Agreement.

    

    (g) The
      Executive’s obligations under this Agreement are personal in nature and may not
      be assigned by the Executive to any other person or entity.

    

    (h)
       To
      the
      extent any provision of this Agreement is inconsistent with the Employment
      Agreement; the terms of the Employment Agreement shall govern.

    

    IN
      WITNESS WHEREOF, the Company and the Executive have executed this Agreement
      as
      of the day and year first above written.

    
      	 	 	 	 
	Executive	 	GoFish
              Corporation
	 
 	 	 
 	 
 
	  
              	 	By:  	  
              
	 	
              Name: Michael
                Downing

              Title: Chief
                Executive Officer

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