Document:

<PAGE>

                                 WPP Group plc

                                                                     Exhibit 4.7
                                                                     -----------

INCENTIVE PLAN

Ogilvy & Mather

2001-2002 Long-Term Incentive Plan:

Participant Guide

<PAGE>

Objectives

The Long Term Incentive Plan (LTIP) is an important part of your total
compensation, so you need to fully understand how it works and its value to you.
This booklet describes the details of the Plan.

The LTIP has the following objectives:

 . Incentivise our executives to achieve outstanding long-term financial
  performance.

 . Allow our executives to participate directly in the profitable growth of
  Ogilvy.

 . Reinforce the importance of the goals which are established as part of
  Ogilvy's three-year strategic business plan.

 . Increase our executives' ownership of WPP Group stock.

 . Ensure that our executives have the opportunity to earn competitive total
  compensation.

Please note:
This booklet is for eligible executives working in those companies that are
members of the Ogilvy group of companies.
<PAGE>

Overview

The Long Term Incentive Plan (LTIP) rewards executives for exceptional financial
performance against Ogilvy's three-year business plan. The plan pays rewards in
the form of cash and WPP Group restricted stock. Plan terms beginning with
capitals are defined in the glossary.

Key facts

 . Three-year plan. The LTIP is a three-year rolling plan -this means each year
  a new three-year plan begins. Under the LTIP- members are awarded Performance
  Shares. The value of the shares is determined by the financial performance of
  Ogilvy over a three-year period.

 . Performance Shares. Each year, you receive a fixed number of Performance
  Shares based largely on your role and past contribution. Each share has a
  target value of $100. The size of your grant defines your LTIP earnings
  opportunity.

 . Payouts based on financial performance. For each three-year plan, LTIP
  financial performance targets are set that define how the performance Shares
  will be valued.

 . Payouts in cash and restricted stock. Your LTIP payout is made half in cash
  and half in WPP Group restricted stock which vests over the two years
  following the end of the performance period (50% each year).

 . If you leave Ogilvy. Generally, if you retire from Ogilvy, become disabled,
  die or take another position within the WPP Group, you keep a pro-rated
  portion of your LTIP Performance Shares. Otherwise, you forfeit all
  Performance Shares and non-vested restricted stock if you leave Ogilvy.

LTIP: timeline

    Year 1                            Year 4             Year 5        Year 6
      x                                  x                  x            x
      --------------------------------------------------------------------
             Performance Period
      --------------------------------------------------------------------
      x                                  x
 Performance                     LTIP Payout Date:
Shares granted
                                      ------------
                                      Half as cash
                                      ------------
                                      -----------------------------------------
                                      Half as WPP Group
                                                        x 50% vest  x 50% vest
                                      resticted stock
                                      -----------------------------------------

<PAGE>

Plan details

Rolling three-year plan
The LTIP is a rolling three-year plan. This means that Ogilvy announces a new
plan every year that pays out after the third year, providing performance
targets are met. So, starting with your fourth year at Ogilvy, you can receive
an annual payout based on performance over the prior three-year

[GRAPH APPEARS HERE]
Performance Period as shown below.

Payout Schedule

Targets based on Ogilvy profitability
For each three-year plan, Ogilvy sets targets that determine how performance
will be measured.

These targets are based on two measures:

 .  Ogilvy's average Operating Profit, which means revenue minus operating costs
   (see the glossary for a full definition).

 .  Ogilvy's average Operating Profit Margin is calculated as operating profit
   divided by gross revenue and based on a three-year plan cycle (see the
   glossary for a full definition).

Grant based on your role and contribution
At the start of each three-year plan, you will receive a grant of Performance
Shares that defines your individual stake in the plan. Grants are made in
January each year.* The size of your grant is based on you ability to influence
the profitable growth of Ogilvy, your current performance and your potential to
contribute to the firm's long-term success. LTIP grants are discretionary and
there is no guarantee that you will receive a grant every year. You should also
be aware that Performance Shares do not constitute equity ownership in Ogilvy or
WPP Group.

Performance Shares
The terms of each award of Performance Shares are described to you in an award
letter from the Chief Executive of Ogilvy, which sets out the financial
performance targets which will determine the value of Performance Shares.

[GRAPH APPEARS HERE]
*Grants are made in January but participants are generally notified of their
award in Q2.

Each Performance Share has a target value of $100 at the time of grant. This
establishes what each Performance Share will be worth if Ogilvy meets its three-
year financial performance targets. The ultimate value of each share can range
from $0 to $150 depending on actual performance against targets, as shown below.

Value of I Performance Share

For example, if you were granted 500 Performance Shares, your LTIP target for
that three-year plan would be $50,000 ($100 x 500). Your actual payout could
range from $0 to $75,000 ($50,000 x 150%), depending on Ogilvy's three-year
performance against targets. Ogilvy completes a valuation at the end of each
three-year plan to determine the Performance Share value.
<PAGE>

Payouts in cash and restricted stock

LTIP payouts are usually made in March of each year, following the Valuation
Date as of 31 December for the prior three-year performance period. Your payout
is made as follows:

 .  50% cash.

 .  50% as WPP Group restricted stock, half of which vests (i.e. you earn the
   right to keep) one year from the Payout Date, and half vests two years from
   the Payout Date.

During this restricted period, dividends on your shares will be automatically
reinvested in WPP Group stock.

As explained above, LTIP payouts are made in cash and WPP Group restricted
stock. Starting with the 2000 plan, you will receive a grant of restricted stock
at the beginning of the three-year plan cycle, equalling half the value of your
Performance Shares at target. For example, let's say your LTIP grant is 500
Performance Shares with a target value of $50,000 (500 x $100). You would
receive $25,000 in restricted WPP stock at the time of grant, representing half
of the target value of your Performance Shares.

Although this restricted WPP stock still vests over a two-year period after the
Payout Date, receiving the restricted stock portion of your grant at the
beginning of the plan cycle gives you the opportunity to gain from increases in
the value of WPP Group stock. In the example above, if WPP Group stock increases
in value over three years by 20%, your $25,000 grant would have a value of
$30,000 at the end of the three-year plan cycle, or $5,000 more than the initial
grant. And, the value of your shares may increase further over the two-year
vesting period.

Of course, your actual payout is based on Ogilvy performance, which means you
may receive more or less than the LTIP target. And, there is the possibility
that the value of WPP Group stock will decrease over the three-year plan cycle.

Taxation

In terms of paying taxes on your LTIP payouts, current UK and US tax laws hold
that:

 .  There are no taxes payable at the time you receive your LTIP grant (i.e. at
   the beginning of the three-year Performance Period).

 .  The cash portion of your LTIP payout is taxable in the year you receive it.

 .  Your restricted stock becomes taxable as it vests. This means that for a
   given grant, 50% of your restricted stock would be taxable one year from the
   Payout Date, and the remaining 50% would be taxable two years from the Payout
   Date.

This situation is subject to change and you should consult your own accountant
or qualified financial advisor. You are responsible for paying all taxes that
arise from your LTIP payouts.

If you change  jobs or leave Ogilvy

If you move to a new job within Ogilvy & Mather or another WPP Group company,
you keep your Performance Shares and receive an LTIP payout at the end of the
three-year plan. As with any LTIP grant, any new Performance Shares you receive
under later plans will depend on your performance, contribution and role.

If you retire from Ogilvy, your LTIP payout will be pro-rated to reflect your
service through the date you left Ogilvy. You will receive this pro-rated payout
at the end of the three-year LTIP cycle, at the same time as other plan members.
(You generally don't receive a payout at the time you leave Ogilvy.)

If you become disabled or die, you or your estate will receive a pro-rated LTIP
payout reflecting your service through the date of your death or disability.
This pro-rated payout is made at the end of the three-year LTIP.

If you leave Ogilvy for any other reason - for example, you leave to take
another position outside of the WPP Group or you are dismissed from Ogilvy, you
forfeit all outstanding LTIP Performance Shares and any other non-vested WPP
Group restricted stock.

<PAGE>

Your questions answered

Do Ogilvy's performance targets remain unchanged for the three-year plan cycle,
or can they change midway through?
Once the targets are set at the start of the LTIP cycle, they do not change.
Keep in mind that the plan measures results over a three-year period, which is
designed to balance ups and downs in performance from year to year.

Does the LTIP include any performance measures linked to overall WPP Group
results?
The performance measures are based solely on Ogilvy's performance. However,
since your LTIP payout includes WPP Group restricted stock, the ultimate value
of your payout is also influenced by the value of WPP Group stock.

What if I take on a broader leadership role - will my number of Performance
Shares increase?
The number of Performance Shares you receive under a particular Long Term
Incentive Plan remains fixed. However, keep in mind that new LTIP grants are
made each year. So, if Ogilvy leadership determines that you have assumed a role
with a broader scope and greater impact on profitable growth, you may receive a
greater number of Performance Shares under the next plan.

Is the valuation of Performance Shares at the end of the LTIP cycle strictly
formula-driven, or is there room for adjustment based on special business or
market conditions?
The valuation is driven solely by financial performance against the targets
established at the start of the three-year LTIP cycle. There's little room for
subjectivity or interpretation.

What are my choices after my restricted stock vests?
When your restricted stock vests, the WPP Group plan administrator will send you
a form to complete that gives you three choices:

1.  WPP Group can sell enough stock to cover the required income tax
    withholding, and send you certificates for the remaining stock.
2.  You can send Ogilvy a cheque to cover the required tax withholding, in which
    case you will receive certificates for the full amount of your stock.
3.  You can sell all of your stock and receive cash less any amount required to
    cover income tax withholding.

Once you have your WPP Group shares, you are free to hold or sell them.

Can I take out loans against the value of my LTIP Performance Shares?
There is no loan feature under the Long Term Incentive Plan.

Am I at financial risk by being a participant of the LTIP?
No. The LTIP does not require you to make a personal financial investment,
therefore, you will not lose money. However, the value of your Performance
Shares is variable, as is the market value of WPP Group Stock.

For more answers, please direct your questions about the Long Term Incentive
Plan to:

Inside North America
Joe Panetta
Partner, Director of Compensation
Ogilvy & Mather
212.237.4886
joe.panetta@ogilvy.com

Outside North America
Steve Goldstein
Chief Financial Officer
Ogilvy & Mather
212.237.7860
steve.goldstein@ogilvy.com

<PAGE>

Glossary of terms

Grant Date
Performance Shares are granted effective 1 January of any year. The Grant Date
is the first day of the three-year performance period of the LTIP.

Operating Profit
Revenue less operating costs, plus depreciation, less capital expenditures not
related to the refurbishment of certain specified buildings under long-term
leases. Includes annual and long-term incentives and equity income. Excludes
foreign and exchange losses and gains, interest income and expense, loss or gain
of fixed assets, cash discounts and miscellaneous income expense and goodwill.

Financial exchange rates will be used to calculate the average operating profit
over the three-year performance period based on the monthly average actual
exchange rates.

Operating Profit Margin
This is arrived at by dividing the average operating profit by the average
revenue including the relevant revenue from associates over the three-year
performance period. Margin percentage calculations will be rounded to one
decimal place.

Payout Date
Following the Valuation Date, usually in March each year.

Performance Period
A three-year period beginning on the Grant Date.
(1 January each year).

Performance Share
A unit of value which is granted to LTIP members.
Performance shares do not constitute an equity interest in Ogilvy or the WPP
Group.

Qualifying Retirement
You are able to receive a benefit under an Ogilvy-sponsored retirement plan
and/or the company confirms in writing that you are considered retired.

Valuation Date
The 31 December which is three years after each Grant Date.

WPP Group restricted stock
WPP Group ordinary shares which are held in trust on your behalf. You do not
have ownership rights to the stock until the end of the restriction period, when
the restricted stock vests. 50% of your stock is subject to a restriction period
of one year after the Valuation Date, and 50% of your stock is subject to a
restriction period of two years.<PAGE>

                                 WPP Group plc

                                                                     Exhibit 4.8
--------------------------------------------------------------------------------
INCENTIVE PLAN
--------------------------------------------------------------------------------

J. Walter Thompson Company
2001-2003 LongTerm Incentive Plan:

Participant Guide                                      [Arrow Logo appears here]

<PAGE>

The Long Term Incentive Plan ((LTIP)) is an important part of your remuneration,
so you need to fully understand how it works and its value to you. This booklet
describes the detail of the Plan.

The LTIP has the following objectives:

 .  Incentivise our executives to achieve outstanding long-term financial
   performance.

 .  Provide our executives with an opportunity to participate directly in the
   profitable growth of J. Walter Thompson.

 .  Reinforce the importance of the goals which are established as part of the J.
   Walter Thompson three-year strategic business plan.

 .  Provide the opportunity to increase our executives' ownership of WPP Group
   stock.

 .  Ensure that our executives have the opportunity to earn competitive total
   remuneration.

Please note:
This booklet is for eligible executives working in those companies
that are members of the J. Walter Thompson group of companies.

<PAGE>

Overview

The Long Term Incentive Plan (LTIP) rewards executives for exceptional financial
performance against J. Walter Thompson's three-year business plan. The plan pays
rewards in the form of cash and WPP Group restricted stock. Plan terms beginning
with capitals are defined in the glossary.

Key facts

 .  Three-year plan. The LTIP is a three-year rolling plan - this means each year
   a new three-year plan begins. Under the LTIP, Performance Shares are awarded
   to members. Their value is defined by the financial performance of J. Walter
   Thompson over a three-year period.

 .  Performance Shares. Each year, you receive a fixed number of Performance
   Shares based largely on your role and past contribution. Each share has a
   target value of $100. The size of your grant defines your LTIP earnings
   opportunity.

 .  Payouts based on financial performance. For each three-year plan, LTIP
   financial performance targets are set that define how the Performance Shares
   will be valued.

 .  Payouts in cash and restricted stock. Your LTIP payout is made half in cash
   and half in WPP Group restricted stock which vests over two years (50% each
   year).

 .  Taxation. At the time of writing, it is our understanding that there are no
   taxes payable at the time you receive your LTIP Performance Share grant. Your
   tax liability occurs at the time you receive the cash portion of your LTIP
   payout and when your restricted stock vests.

 .  If you leave J. Walter Thompson. Generally, if you take another position
   within the WPP Group, retire, become disabled or die, you keep a pro-rated
   portion of your LTIP Performance Shares. Otherwise, if you leave J. Walter
   Thompson, you forfeit all Performance Shares and non-vested restricted stock.

LTIP: timeline

    Year 1                             Year 4          Year 5        Year 6
      x                                  x                x             x
      ----------------------------------------------------------------------
                 Performance Period
      ----------------------------------------------------------------------
      x                                  x
 Performance                      LTIP Payout Date:
Shares granted
                                       -----------------
                                       Half as cash
                                       -----------------
                                       ----------------------------------------
                                       Half as WPP Group
                                                         x 50% vest  x 50% vest
                                       restricted stock
                                       ----------------------------------------
<PAGE>

Plan details

Rolling three-year plan
The LTIP is a rolling three-year plan. This means that J. Walter Thompson
announces a new plan every year that pays out after the third year providing
performance targets are met. So, starting with your fourth year as a
participant, you may receive an annual LTIP payout based on performance over the
prior three-year Performance Period, as shown below.

Payout Schedule

[GRAPH APPEARS HERE]

Payouts based on J. Walter Thompson's profitability
For each three-year plan, J. Walter Thompson sets targets that determine how
performance will be measured. These targets are based on two measures:

 .  J. Walter Thompson's average Operating Profit as defined in the glossary.

 .  J. Walter Thompson's average Operating Profit Margin as defined in the
   glossary.

We measure results over a three-year period so that the LTIP rewards long-term
performance. The size of your payout depends on J. Walter Thompson's performance
over that period.

Grant based on your role and contribution
At the start of each three-year plan, you will receive a grant of Performance
Shares that defines your individual stake in the plan. Grants are made in
January each year.

The size of your grant is based on your ability to influence the profitable
growth of J. Walter Thompson, your current performance and your potential to
contribute to the firm's long-term success. LTIP grants are discretionary and
there is no guarantee that you will receive a grant every year. Your should be
aware that Performance Shares do not constitute equity ownership in J. Walter
Thompson or WPP Group.

Performance Shares
The terms of each award of Performance Shares are described to you in an annual
letter from the Chief Executive of J. Walter Thompson, which sets out the
financial performance targets which will determine the value of each award of
Performance Shares.

Each Performance Share has a target value of $100 at the time of grant. This
establishes what each Performance Share will be worth to you if J. Walter
Thompson meets its three-year financial performance targets. The ultimate value
of each share can range from $0 to $150 depending on actual performance against
targets, as shown below.

Value of 1 Performance Share

[GRAPH APPEARS HERE]

For example, if you were granted 500 Performance Shares, your target LTIP award
for that three-year plan would be $50,000 ($100 x 500).

Your actual payout could range from $0 to $75,000 ($50,000 x 150%), depending on
J. Walter Thompson's three-year performance against targets.
<PAGE>

At the end of each three-year plan, J. Walter Thompson completes a valuation to
assign the value of a Performance Share.

Payments in cash and restricted stock
LTIP payouts are usually made in March of each year, following the Valuation
Date in January. At this time, your Performance Shares will be `cashed in' as
follows:

 . 50% cash.

 . 50% as WPP Group restricted stock, half of which vests (i.e. you earn the
  right to keep) one year from the Payout Date, and half vests two years from
  the Payout Date. During this restriction period, the stock is held in a trust
  and dividends will be automatically reinvested in WPP Group stock on your
  behalf.

When your restricted stock vests, you will have all the rights of stock
ownership, including the right to sell.

Taxation
In terms of paying tax on your LTIP payouts, J. Walter Thompson's understanding
of UK and US current tax law is that:

 . There are no taxes payable when you receive your LTIP grant (i.e. at the
  beginning of the three-year Performance Period).

 . The cash portion of your LTIP payout is taxable in the year you receive it.

 . Your restricted stock becomes taxable as it vests. This means that for a given
  grant, 50% of your restricted stock would be taxable one year from the Payout
  Date, and the remaining 50% would be taxable two years from the Payout Date.

This situation is subject to change and you should consult your own accountant
or qualified financial advisor. You are responsible for paying all taxes that
arise from your LTIP payouts.

If you change jobs or leave J. Walter Thompson
If you move to a new job within J. Walter Thompson, you keep your Performance
Shares and receive an LTIP payout at the end of the three-year plan. As with any
LTIP grant, any new Performance Shares you receive under later plans will depend
on your contribution and role.

If you transfer to another WPP Group company, your LTIP payout will be pro-rated
to reflect your service to the date you left J. Walter Thompson. You will
receive this pro-rated payout at the end of the three-year LTIP cycle, at the
same time as other Plan members.

If you retire (and J. Walter Thompson considers this to be a Qualifying
Retirement), your LTIP payout will be pro-rated to reflect your service to the
date you left J. Walter Thompson. You will receive this pro-rated payout at the
end of the three-year LTIP cycle, at the same time as other Plan members.

If you become disabled or die, you or your estate will receive a pro-rated LTIP
payout reflecting your service to the date of your disability or death. You or
your estate will receive this pro-rated payout at the end of the three-year LTIP
cycle, at the same time as other Plan members.

If you leave J. Walter Thompson for any other reason prior to payout, including
dismissal by J. Walter Thompson, all outstanding Performance Shares and any
unvested WPP Group restricted stock will be forfeited.
<PAGE>

Your questions answered

How often will I receive a grant of Performance Shares?

We expect to make a grant each year during the life of the LTIP. However, all
grants are discretionary and we do not guarantee you will receive a new grant
each year.

Am I at financial risk by being a participant of the LTIP?

No. The LTIP does not require you to make a personal financial investment,
therefore you will not lose money. However, the value of your Performance Shares
is variable, as is the market value of WPP Group stock.

Does the LTIP include any performance measures linked to WPP Group results?

The performance measures are based solely on J. Walter Thompson's performance.
However, since your LTIP payout includes WPP Group restricted stock, the
ultimate value of your payout is also influenced by the value of WPP Group
stock.

Do J. Walter Thompson's performance targets remain unchanged for the three-year
plan cycle, or can they change midway through?

Once the targets are set at the start of the LTIP cycle, they do not change.
Keep in mind that the Plan measures results over a three-year period, which is
designed to balance ups and downs in performance from year to year.

The valuation of your Performance Shares is driven solely by financial
performance against the targets established at the start of the three-year LTIP
cycle.

What if I take on a broader leadership role - will my number of Performance
Shares increase?

The number of Performance Shares you receive under each LTIP is fixed. However,
keep in mind that new LTIP grants are made each year, the size of which reflects
your role and contribution at that time.

What are my choices after my restricted stock vests?

When your WPP Group restricted stock vests, the WPP Group plan administrator
will send you a form to complete that gives you three choices:

1. You can sell enough of your stock to cover the required income tax
   withholding, and receive a certificate for the remaining stock.

2. You can send J. Walter Thompson the payment to cover the required tax
   withholding, in which case you will receive certificates for the full amount
   of your stock.

3. You can sell all of your stock and receive cash less any amount required to
   cover income tax withholding.

Once you have your WPP Group stock, you are free to hold or sell them.

For more answers please contact:

Lew Trencher (1 212 210 7397) or

Adrian Jackson, WPP Worldwide
Compensation and Benefits Director
(+44 20 7318 0062/ajackson@wpp.com)
<PAGE>

Glossary of terms

Grant Date
Performance Shares are granted effective 1 January of any year. The Grant Date
is the first day of the three-year performance period of the LTIP.

Operating Profit

Revenue less operating costs, including annual and long-term incentives. This
excludes foreign exchange losses and gains, interest income and expense, loss or
gain on sale of fixed assets, cash discounts and miscellaneous income/expense
and goodwill. In addition excess capital expenditure over the approved WPP
capital budget will be deducted to arrive at operating profit.

Operating Profit Margin

This is defined using the average operating profit over the three-year plan
period. Margin percentage calculations will be rounded to one decimal place.
This will be calculated as operating profit divided by gross revenue.

Payout Date

Following the Valuation Date, usually in March each year.

Performance Period

A three-year period beginning on the Grant Date (1 January each year).

Performance Share

A unit of value which is granted to LTIP members. Performance Shares do not
constitute an equity interest in J. Walter Thompson or the WPP Group.

Qualifying Retirement

You are able to receive a benefit under a J. Walter Thompson-sponsored
retirement plan and/or the company confirms in writing that you are considered
retired.

Valuation Date

The 1 January which is three years after each Grant Date.

WPP Group restricted stock

WPP Group ordinary shares which are held in trust on your behalf. You do not
have ownership rights to the stock until the end of the restriction period, when
the restricted stock vests. 50% of your stock is subject to a restriction period
of one year after the Valuation Date, and 50% of your stock is subject to a
restriction period of two years.

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