Document:

Knobias, Inc. 2004 Stock Incentive Plan

  
 Exhibit 10.1

  
 KNOBIAS, INC. 
 2004 STOCK INCENTIVE PLAN 
  

	1.	Purpose; Effective Date. 

  
 The purpose of this 2004 Stock Incentive Plan (the “Plan”) of Knobias, Inc., a Delaware corporation, f/k/a Consolidated Travel Systems, Inc.
(the “Company”), is to advance the interests of the Company’s stockholders by enhancing the Company’s ability to attract, retain and motivate persons who make (or are expected to make) important contributions to the Company by
providing such persons with equity ownership opportunities and performance-based incentives and thereby better aligning the interests of such persons with those of the Company’s stockholders. Except where the context otherwise requires, the
term “Company” shall include any of the Company’s present or future parent or subsidiary corporations as defined in Sections 424(e) or (f) of the Internal Revenue Code of 1986, as amended, and any regulations promulgated thereunder
(the “Code”), and any other business venture (including, without limitation, joint venture or limited liability company) in which the Company has a controlling interest, as determined by the Board of Directors of the Company (the
“Board”). 
  
 The Plan shall become effective upon the
latest to occur of (i) the filing of the Company’s Amended and Restated Certificate of Incorporation and (ii) the Effective Time of the Merger, as defined in the Agreement and Plan of Reorganization dated as of June 30, 2004, by and among
Knobias Holdings, Inc., the Company and KHI Acquisition, Inc. 
  

	2.	Eligibility. 

  
 All of the Company’s employees, officers, directors, consultants, advisors, and other service providers (including persons who have entered into an
agreement with the Company under which they will be employed by the Company in the future) are eligible to be granted options, restricted stock, restricted stock units, stock appreciation rights or other stock-based awards (each, an
“Award”) under the Plan. Each person who has been granted an Award under the Plan shall be deemed a “Participant.” 
  

	3.	Administration and Delegation. 

  
 (a) Administration by Board of Directors. The Plan will be administered by the Board. The Board shall have authority to grant Awards and to adopt, amend
and repeal such administrative rules, guidelines and practices relating to the Plan as it shall deem advisable. The Board may correct any defect, supply any omission or reconcile any inconsistency in the Plan or any Award in the manner and to the
extent it shall deem expedient to carry the Plan into effect and it shall be the sole and final judge of such expediency. All decisions by the Board shall be made in the Board’s sole discretion and shall be final and binding on all persons
having or claiming any interest in the Plan or in any Award. No director or person acting pursuant to the authority delegated by the Board shall be liable for any action or determination relating to or under the Plan made in good faith. 

 
 (b) Appointment of Committees. To the extent permitted by applicable law,
the Board may delegate any or all of its powers under the Plan to one or more committees or subcommittees of the Board (a 

  

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“Committee”). All references in the Plan to the “Board” shall mean the Board or a Committee of the Board or the officers referred to in
Section 3(c) to the extent that the Board’s powers or authority under the Plan have been delegated to such Committee or officers. 
  
 (c) Delegation to Officers. To the extent permitted by applicable law, the Board may delegate to one or more officers of the Company the power to grant
Awards to employees or officers of the Company or any of its present or future subsidiary corporations and to exercise such other powers under the Plan as the Board may determine, provided that the Board shall fix the terms of the Awards to be
granted by such officers (including the exercise price of such Awards, which may include a formula by which the exercise price will be determined) and the maximum number of shares subject to Awards that the officers may grant; provided further,
however, that no officer shall be authorized to grant Awards to himself or herself. 
  

	4.	Stock Available for Awards. 

  
 (a) Number of Shares. Subject to adjustment under Section 9, Awards may be made under the Plan for up to 5,000,000 shares of common stock, $.01 par value
per share, of the Company (the “Common Stock”). If any Award expires, is terminated, surrendered or canceled without having been fully exercised, is forfeited in whole or in part (including as the result of shares of Common Stock subject
to such Award being repurchased by the Company at the original issuance price pursuant to a contractual repurchase right), or results in any Common Stock not being issued (including without limitation, when an Award is settled for cash), then in
each such case the unused Common Stock covered by such Award shall again be available for the grant of Awards under the Plan. Further, shares of Common Stock tendered to the Company by a Participant to exercise an Award (either by actual delivery or
by attestation) shall be added to the number of shares of Common Stock available for the grant of Awards under the Plan. However, in the case of Incentive Stock Options (as hereinafter defined), the foregoing provisions shall be subject to any
limitations under the Code. 
  
 (b) Sub-limits. Subject to
adjustment under Section 9, the following sub-limits on the number of shares of Common Stock subject to Awards shall apply: 
  
 (1) Section 162(m) Per-Participant Limit. The maximum number of shares of Common Stock with respect to which Awards may be granted to any
Participant under the Plan in any calendar year shall be 5,000,000. The per-Participant limit described in this Section 4(b)(1) shall be construed and applied consistently with Section 162(m) of the Code (“Section 162(m)”). 
  
 (2) Limit on Awards other than Options and SARs. The maximum
number of shares with respect to which Awards other than Options and SARs may be granted shall be one-half of the total number of shares of Common Stock covered by the Plan (including any shares that may become available under this Plan pursuant to
Section 4(a) hereof). 
  

	5.	Stock Options. 

  
 (a) General. The Board may grant options to purchase Common Stock (each, an “Option”) and determine the number of shares of Common Stock to be
covered by each Option, the exercise price of each Option and the conditions and limitations applicable to the exercise of each Option, including conditions relating to applicable federal or state securities laws, as it considers necessary or
advisable. An Option which is 

  

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not intended to be an Incentive Stock Option (as hereinafter defined) shall be designated a “Nonstatutory Stock Option”. 
  
 (b) Incentive Stock Options. An Option that the Board intends to be an
“incentive stock option” as defined in Section 422 of the Code (an “Incentive Stock Option”) shall only be granted to employees of Knobias, Inc., any of Knobias, Inc.’s present or future parent or subsidiary corporations as
defined in Sections 424(e) or (f) of the Code, and any other entities the employees of which are eligible to receive Incentive Stock Options under the Code, and shall be subject to and shall be construed consistently with the requirements of Section
422 of the Code. The Company shall have no liability to a Participant, or any other party, if an Option (or any part thereof) that is intended to be an Incentive Stock Option is not an Incentive Stock Option. 
  
 (c) Exercise Price. The Board shall establish the exercise price at the time
each Option is granted and specify it in the applicable option agreement; provided, however, that the exercise price shall be not less than 100% of the fair market value (the “Fair Market Value”) of the Common Stock, as determined by the
Board, at the time the Option is granted. 
  
 (d) No Reload
Rights. Options granted under this Plan shall not contain any provision entitling the optionee to the automatic grant of additional Options in connection with any exercise of the original Option. 
  
 (e) No Repricing. Unless such action is approved by the Company’s
stockholders: (i) no outstanding Option granted under the Plan may be amended to provide an exercise price per share that is lower than the then-current exercise price per share of such outstanding Option (other than adjustments pursuant to Section
9), and (ii) the Board may not cancel any outstanding Option and grant in substitution therefor new Options under the Plan covering the same or a different number of shares of Common Stock and having an exercise price per share lower than the
then-current exercise price per share of the cancelled Option. 
  
 (f) Duration of Options. Each Option shall be exercisable at such times and subject to such terms and conditions as the Board may specify in the applicable option agreement provided, however, that no Option will be granted for a term in
excess of 10 years. 
  
 (g) Exercise of Option. Options may be
exercised by delivery to the Company of a written notice of exercise signed by the proper person or by any other form of notice (including electronic notice) approved by the Company, together with payment in full as specified in Section 5(h) for the
number of shares for which the Option is exercised. Shares of Common Stock subject to the Option will be delivered by the Company following exercise either as soon as practicable or, to the extent permitted by the Company in its sole discretion, on
a deferred basis (with the Company’s obligation to be evidenced by an instrument providing for future delivery of the deferred shares at the time or times specified by the Board). 
  
 (h) Payment Upon Exercise. Common Stock purchased upon the exercise of an Option granted under the Plan shall be paid for as
follows: 
  
 (1) in cash or by check, payable to
the order of the Company; 
  
 (2) except as the
Board may, in its sole discretion, otherwise provide in an option agreement, by (i) delivery of an irrevocable and unconditional undertaking by a creditworthy broker to deliver promptly to the Company sufficient funds to pay the exercise price and
any required tax withholding or (ii) 

  

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delivery by the Participant to the Company of a copy of irrevocable and unconditional instructions to a creditworthy broker to promptly pay to the Company
the exercise price and any required tax withholding; 
  
 (3) if provided for in the option agreement or approved by the Company, in its sole discretion, by delivery (either by actual delivery or attestation) of shares of Common Stock owned by the Participant valued at their Fair Market Value,
provided (i) such method of payment is then permitted under applicable law, (ii) such Common Stock, if acquired directly from the Company was owned by the Participant for such minimum period of time, if any, as may be established by the Board in its
discretion, and (iii) such Common Stock is not subject to any repurchase, forfeiture, unfulfilled vesting or other similar requirements; 
  
 (4) if provided for in the option agreement or approved by the Company, in its sole discretion, by (i) delivery of a promissory note of
the Participant (other than Participants who are directors or executive officers (or equivalent thereof)) to the Company on terms determined by the Board, or (ii) payment of such other lawful consideration as the Board may determine; or 

 
 (5) by any combination of the above permitted forms of
payment. 
  
 (i) Substitute Options. In connection with a merger
or consolidation of an entity with the Company or the acquisition by the Company of property or stock of an entity, the Board may grant Options in substitution for any options or other stock or stock-based awards granted by such entity or an
affiliate thereof. Substitute Options may be granted pursuant to this Section 5(i) on such terms as the Board deems appropriate in the circumstances, notwithstanding any limitations on Options contained in the other sections of this Section 5 or in
Section 4. 
  
 (j) Amendment of Options. Subject to the provisions
of Section 10(f), the Board may amend an Option to convert it into a Stock Appreciation Right. 
  

	6.	Stock Appreciation Rights. 

  
 (a) Nature of Stock Appreciation Rights. A Stock Appreciation Right, or SAR, is an Award entitling the holder on exercise to receive an amount in cash or
Common Stock or a combination thereof (such form to be determined by the Board) determined in whole or in part by reference to appreciation, from and after the date of grant, in the fair market value of a share of Common Stock. SARs may be based
solely on appreciation in the fair market value of Common Stock or on a comparison of such appreciation with some other measure of market growth such as (but not limited to) appreciation in a recognized market index. The date as of which such
appreciation or other measure is determined shall be the exercise date unless another date is specified by the Board. 
  
 (b) Grant of Stock Appreciation Rights. Stock Appreciation Rights may be granted in tandem with, or independently of, Options granted under the Plan.

  
 (1) Rules Applicable to Tandem Awards. When
Stock Appreciation Rights are granted in tandem with Options, (a) the Stock Appreciation Right will be exercisable only at such time or times, and to the extent, that the related Option is exercisable (except to the extent designated by the Board in
connection with an Acquisition Event or a Change in Control Event) and will be exercisable in accordance with the procedure required for exercise of the related Option; (b) the Stock Appreciation Right will terminate and no longer be exercisable
upon the termination or exercise of the related Option, except to the extent designated by the Board 

  

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in connection with an Acquisition Event or a Change in Control Event and except that a Stock Appreciation Right granted with respect to less than the full
number of shares covered by an Option will not be reduced until the number of shares as to which the related Option has been exercised or has terminated exceeds the number of shares not covered by the Stock Appreciation Right; (c) the Option will
terminate and no longer be exercisable upon the exercise of the related Stock Appreciation Right; and (d) the Stock Appreciation Right will be transferable only with the related Option. 
  
 (2) Exercise of Independent Stock Appreciation Rights. A Stock Appreciation Right not granted in tandem with
an Option will become exercisable at such time or times, and on such conditions, as the Board may specify. The Board may at any time accelerate the time at which all or any part of the Right may be exercised. 
  
 (c) Exercise of Stock Appreciation Rights. Stock Appreciation Rights may be
exercised by delivery to the Company of a written notice of exercise signed by the proper person or by any other form of notice (including electronic notice) approved by the Company. 
  

	7.	Restricted Stock; Restricted Stock Units. 

  
 (a) Grants. The Board may grant Awards entitling recipients to acquire shares of Common Stock (“Restricted Stock”), subject to the right of the
Company to repurchase all or part of such shares at their issue price or other stated or formula price (or to require forfeiture of such shares if issued at no cost) from the recipient in the event that conditions specified by the Board in the
applicable Award are not satisfied prior to the end of the applicable restriction period or periods established by the Board for such Award. Instead of granting Awards for Restricted Stock, the Board may grant Awards entitling the recipient to
receive shares of Common Stock to be delivered in the future (“Restricted Stock Units”) subject to such terms and conditions on the delivery of the shares of Common Stock as the Board shall determine (each Award for Restricted Stock or
Restricted Stock Units, a “Restricted Stock Award”). The Board may also permit an exchange of unvested shares of Common Stock that have already been delivered to a Participant for an instrument evidencing the right to future delivery of
Common Stock at such time or times, and on such conditions, as the Board shall specify. 
  
 (b) Terms and Conditions. The Board shall determine the terms and conditions of any such Restricted Stock Award, including the conditions for repurchase (or forfeiture) and the issue price, if any. 
  
 (c) Limitations on Vesting. 
  
 (1) Restricted Stock Awards that vest based on the passage
of time alone shall be zero percent vested prior to the first anniversary of the date of grant, no more than 33-1/3% vested after the said first anniversary of the date of grant and before the second anniversary of the date of grant, and no more
than 66-2/3% vested after the second anniversary of the date of grant and before the third anniversary of the date of grant. Restricted Stock Awards that vest based on performance alone shall not vest earlier than the first anniversary of the date
of grant. Restricted Stock Awards that vest upon the passage of time and provide for accelerated vesting based on performance shall not vest earlier than the first anniversary of the date of grant. Notwithstanding the preceding provisions of this
Section 7(c)(1), the Board may grant Restricted Stock Awards that are not subject to any limitations on vesting with respect to up to 5% of the total number of shares of Common Stock covered by the Plan (excluding any shares that may become
available under this Plan pursuant to Section 4(a) hereof). 
  

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 (2) Notwithstanding any other provision of this Plan, the Board may, in its discretion,
either at the time a Restricted Stock Award is made or at any time thereafter, waive its right to repurchase shares of Common Stock (or waive the forfeiture thereof) or remove or modify any part or all of the restrictions applicable to the
Restricted Stock Award, provided that the Board may only exercise such rights in extraordinary circumstances which shall include, without limitation, death or disability of the Participant; estate planning needs of the Participant; a merger,
consolidation, sale, reorganization, recapitalization, or change in control of the Company; or any other nonrecurring significant event affecting the Company, a Participant or the Plan. 
  

	8.	Other Stock-Based Awards. 

  
 Other Awards of shares of Common Stock and other Awards that are valued in whole or in part by reference to, or are otherwise based on, shares of Common
Stock or other property, including without limitation rights to purchase shares of Common Stock (“Other Stock Unit Awards”), may be granted hereunder to Participants. Such Other Stock Unit Awards shall also be available as a form of
payment in the settlement of other Awards granted under the Plan or as payment in lieu of compensation to which a Participant is otherwise entitled. Other Stock Unit Awards may be paid in shares of Common Stock or cash, as the Board shall determine.
Subject to the provisions of the Plan, the Board shall determine the conditions of each Other Stock Unit Awards, including any purchase price applicable thereto. 
  

	9.	Adjustments for Changes in Common Stock and Certain Other Events. 

  
 (a) Changes in Capitalization. In the event of any stock split, reverse stock split, stock dividend, recapitalization, combination of shares,
reclassification of shares, spin-off or other similar change in capitalization or event, or any distribution to holders of Common Stock other than an ordinary cash dividend, (i) the number and class of securities available under this Plan, (ii) the
sub-limits set forth in Section 4(b), (iii) the number and class of securities and exercise price per share subject to each outstanding Option, (iv) the repurchase price per share subject to each outstanding Restricted Stock Award and (v) the terms
of each other outstanding stock-based Award shall be appropriately adjusted by the Company (or substituted Awards may be made, if applicable) to the extent the Board shall determine, in good faith, that such an adjustment (or substitution) is
necessary and appropriate. If this Section 9(a) applies and Section 9(c) also applies to any event, Section 9(c) shall be applicable to such event, and this Section 9(a) shall not be applicable. 
  
 (b) Liquidation or Dissolution. In the event of a proposed liquidation or
dissolution of the Company, the Board shall upon written notice to the Participants provide that all then unexercised Options will (i) become exercisable in full as of a specified time at least 10 business days prior to the effective date of such
liquidation or dissolution and (ii) terminate effective upon such liquidation or dissolution, except to the extent exercised before such effective date. The Board may specify the effect of a liquidation or dissolution on any Restricted Stock Award
granted under the Plan at the time of the grant. 
  
 (c)
Reorganization Events. 
  
 (1) Definition. A
“Reorganization Event” shall mean: (a) any merger or consolidation of the Company with or into another entity as a result of which all of the outstanding shares of Common Stock are converted into or exchanged for the right to receive cash,
securities or other property or (b) any exchange of all of the Common Stock for cash, securities or other property pursuant to a share exchange transaction. 
  

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 (2) Consequences of a Reorganization Event on Awards. In connection with a Reorganization
Event, the Board shall take any one or more of the following actions as to all or any outstanding Awards on such terms as the Board determines: (i) provide that Awards shall be assumed, or substantially equivalent Awards shall be substituted, by the
acquiring or succeeding corporation (or an affiliate thereof), (ii) upon written notice to a Participant, provide that the Participant’s unexercised Options or other unexercised Awards shall become exercisable in full and will terminate
immediately prior to the consummation of such Reorganization Event unless exercised by the Participant within a specified period following the date of such notice, (iii) in the event of a Reorganization Event under the terms of which holders of
Common Stock will receive upon consummation thereof a cash payment for each share surrendered in the Reorganization Event (the “Acquisition Price”), make or provide for a cash payment to a Participant equal to (A) the Acquisition Price
times the number of shares of Common Stock subject to the Participant’s Options or other Awards (to the extent the exercise price does not exceed the Acquisition Price) minus (B) the aggregate exercise price of all such outstanding Options or
other Awards, in exchange for the termination of such Options or other Awards, (iv) provide that outstanding Awards shall become exercisable or realizable, or restrictions applicable to a Restricted Stock Award or other Award shall lapse, in whole
or in part, prior to or upon such Reorganization Event, (v) provide that, in connection with a liquidation or dissolution of the Company, Awards shall convert into the right to receive liquidation proceeds (if applicable, net of the exercise price
thereof) and (vi) any combination of the foregoing. To the extent all or any portion of an Award becomes exercisable solely as a result of clause (ii) above, the Board may provide that upon exercise of such Award the Participant shall receive shares
subject to a right of repurchase by the Company or its successor at the Award exercise price; such repurchase right (A) shall lapse at the same rate as the Award would have become exercisable under its terms and (B) shall not apply to any shares
subject to the Award that were exercisable under its terms without regard to clause (ii) above. 
  

	10.	General Provisions Applicable to Awards. 

  
 (a) Transferability of Awards. Except as the Board may otherwise determine or may provide in an Award, Awards shall not be sold, assigned, transferred,
pledged or otherwise encumbered by the person to whom they are granted, either voluntarily or by operation of law, except by will or the laws of descent and distribution, and, during the life of the Participant, shall be exercisable only by the
Participant. References to a Participant, to the extent relevant in the context, shall include references to authorized transferees. 
  
 (b) Documentation. Each Award shall be evidenced in such form (written, electronic or otherwise) as the Board shall determine. Each Award may contain
terms and conditions in addition to those set forth in the Plan. 
  
 (c) Board Discretion. Except as otherwise provided by the Plan, each Award may be made alone or in addition or in relation to any other Award. The terms of each Award need not be identical, and the Board need not treat Participants
uniformly. 
  
 (d) Termination of Status. The Board shall
determine the effect on an Award of the disability, death, retirement, authorized leave of absence or other change in the employment or other status of a Participant and the extent to which, and the period during which, the Participant, the
Participant’s legal representative, conservator or guardian may exercise rights under the Award. 
  
 (e) Withholding. The Company may require each Participant to pay to the Company, or make provision satisfactory to the Company for payment of, an amount
sufficient to pay any taxes, social security 

  

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contributions, or other similar amounts required by law to be withheld in connection with an Award to such Participant. If provided for in an Award or
approved by the Company, in its sole discretion, a Participant may satisfy such tax obligations in whole or in part by delivery of shares of Common Stock, including shares retained from the Award creating the tax obligation, valued at their Fair
Market Value; provided, however, that except as otherwise provided by the Board, the total tax withholding where stock is being used to satisfy such tax obligations cannot exceed the Company’s minimum statutory withholding obligations (based on
minimum statutory withholding rates for federal and state tax purposes, including payroll taxes, that are applicable to such supplemental taxable income). Shares surrendered to satisfy tax withholding requirements cannot be subject to any
repurchase, forfeiture, unfulfilled vesting or other similar requirements. The Company may, to the extent permitted by law, deduct any such tax obligations from any payment of any kind otherwise due to a Participant. 
  
 (f) Amendment of Award. Except as prohibited by Section 5(e), the Board may
amend, modify or terminate any outstanding Award, including but not limited to, substituting therefor another Award of the same or a different type, changing the date of exercise or realization, converting an Incentive Stock Option to a Nonstatutory
Stock Option and converting an Option into a SAR, provided that, in each such case, the Participant’s consent to such action shall be required unless the Board determines that the action, taking into account any related action, would not
materially and adversely affect the Participant. 
  
 (g)
Conditions on Delivery of Stock. The Company will not be obligated to deliver any shares of Common Stock pursuant to the Plan or to remove restrictions from shares previously delivered under the Plan until (i) all conditions of the Award have been
met or removed to the satisfaction of the Company, (ii) in the opinion of the Company’s counsel, all other legal matters in connection with the issuance and delivery of such shares have been satisfied, including any applicable securities laws
and any applicable stock exchange or stock market rules and regulations, and (iii) the Participant has executed and delivered to the Company such representations or agreements as the Company may consider appropriate to satisfy the requirements of
any applicable laws, rules or regulations. 
  
 (h) Acceleration.
The Board may at any time provide that any Award shall become immediately exercisable in full or in part, free of some or all restrictions or conditions, or otherwise realizable in full or in part, as the case may be; provided, however, that this
sentence shall apply to a Restricted Stock Award only to the extent consistent with Sections 7(c)(2) and 10(j). 
  
 (i) Deferral. The Board may provide in an Award or in an amendment to an Award that the Participant may elect to defer the delivery of shares of Common
Stock that would otherwise be delivered pursuant to such Award. The Board may establish such conditions on the Participant’s election as it deems appropriate. 
  
 (j) Performance Conditions. 
  
 (1) Notwithstanding any other provision of the Plan, if the Board determines at the time a Restricted Stock Award or an Other Stock-Based
Award is granted to a Participant who is then an officer, that such Participant is, or is likely to be as of the end of the tax year in which the Company would claim a tax deduction in connection with such Award, a Covered Employee (as defined in
Section 162(m) of the Code), then the Board may provide that this Section 10(j) is applicable to such Award. 
  

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 (2) If a Restricted Stock Award or an Other Stock-Based Award is subject to this Section
10(j), then the lapsing of restrictions thereon and the distribution of Shares pursuant thereto, as applicable, shall be subject to the achievement of one or more objective performance goals established by the Board, which shall be based on one or
more of the following measures: sales, earnings per share, return on net assets, return on equity, and customer service levels. The Board may determine that special, one-time or extraordinary gains and/or losses or other special, one-time or
extraordinary events should or should not be included or considered in the calculation of such measures. In addition, customer service target levels will be based on predetermined tests of customer service levels such as scores on blind test
(“mystery”) shopping, customer comment card statistics, customer relations statistics (e.g., number of customer complaints), and delivery response levels. The Board believes that disclosure of further detail concerning the performance
criteria may be confidential commercial or business information, the disclosure of which would adversely affect the Company. Such performance goals may vary by Participant and may be different for different Awards. Such performance goals shall be
set by the Board within the time period prescribed by, and shall otherwise comply with the requirements of, Section 162(m) of the Code, or any successor provision thereto, and the regulations thereunder. 
  
 (3) The Board shall have the power to impose such other
restrictions on Awards subject to this Section 10(j) as it may deem necessary or appropriate to ensure that such Awards satisfy all requirements for “performance-based compensation” within the meaning of Section 162(m)(4)(C) of the Code,
or any successor provision thereto. 
  

	11.	Miscellaneous. 

  
 (a) No Right To Employment or Other Status. No person shall have any claim or right to be granted an Award, and the grant of an Award shall not be
construed as giving a Participant the right to continued employment or any other relationship with the Company. The Company expressly reserves the right at any time to dismiss or otherwise terminate its relationship with a Participant free from any
liability or claim under the Plan, except as expressly provided in the applicable Award. 
  
 (b) No Rights As Stockholder. Subject to the provisions of the applicable Award, no Participant shall have any rights as a stockholder with respect to any shares of Common Stock to be distributed with respect to an
Award until becoming the record holder of such shares. Notwithstanding the foregoing, in the event the Company effects a split of the Common Stock by means of a stock dividend and the exercise price of and the number of shares subject to such Option
are adjusted as of the date of the distribution of the dividend (rather than as of the record date for such dividend), then an optionee who exercises an Option between the record date and the distribution date for such stock dividend shall be
entitled to receive, on the distribution date, the stock dividend with respect to the shares of Common Stock acquired upon such Option exercise, notwithstanding the fact that such shares were not outstanding as of the close of business on the record
date for such stock dividend. 
  
 (c) Effective Date and Term of
Plan. The Plan shall become effective on the date on which it is approved by stockholders of the Company and shall remain in full force and effect until terminated by the Board. No Awards shall be granted under the Plan after the completion of ten
years from the date on which the Plan is adopted or was approved by the Company’s stockholders, whichever is earlier, but Awards previously granted may extend beyond that date. 
  

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 (d) Amendment of Plan. The Board may amend, suspend or terminate the Plan or any portion thereof at any
time, provided that no amendment requiring the approval of the Company’s stockholders under any applicable tax requirement, including without limitation Sections 162(m) and 422 of the Code, shall become effective until such approval of the
Company’s stockholders is obtained and provided further that without approval of the Company’s stockholders, no amendment may (i) increase the number of shares authorized under the Plan (other than pursuant to Section 9), (ii) materially
increase the benefits provided under the Plan, (iii) materially expand the class of participants eligible to participate in the Plan, (iv) expand the types of Awards provided under the Plan or (v) make any other changes which require stockholder
approval under the rules of the national securities market, if any, on which the Common Stock is listed or quoted. No Award shall be made that is conditioned on the approval of the Company’s stockholders of any amendment to the Plan.

  
 (e) Governing Law. The provisions of the Plan and all Awards
made hereunder shall be governed by and interpreted in accordance with the laws of the State of Delaware, without regard to any applicable conflicts of law. 
  

 Page 341 of 347Form of Option Agreement

  
 Exhibit 10.2

  
 [Date] 
  
 Dear
                                : 
  
 Re: Option Grant No.
                     (the “Agreement”) 
  
 I am pleased to inform you that the Board of Directors of Knobias, Inc. (the “Company”), has granted you a stock option under the Company’s
2004 Stock Incentive Plan (the “Plan”), a copy of which is enclosed for your review, to buy shares of the Common Stock of the Company (the “Common Stock”). The stock option granted to you on the following terms and conditions is
intended to cancel and replace the options previously granted to you under the Knobias Holdings, Inc. Restated 2000 Stock Option Plan (the “Previous Options”), in accordance with the terms and conditions of the Agreement and Plan of
Reorganization dated as of June 30, 2004, by and among Knobias Holdings, Inc., the Company and KHI Acquisition, Inc. 
  
 1. Grant of Option. Subject to the terms and conditions of this Agreement, the Company has granted you a non-qualified stock option (the
“Option”) as of the date hereof (the “Grant Date”), to purchase                      shares of Common Stock at a purchase
price of $                     per share. 
  
 2. Exercise Schedule. On or after the applicable date set forth below (the “Exercise Date”), you may exercise the Option to purchase, on
a cumulative basis, the number of shares of Common Stock set forth in the following table: 
  

			
	Exercise Date	  	Shares of Common Stock

  
 To the extent exercisable, the Option
may be exercised in whole or in part or in two or more successive parts; provided, however, that the Option shall not be exercisable following the tenth (10th) anniversary of the Grant Date or the earlier termination of the Option as provided
herein. 
  

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 3. Exercise of Option. The Option may be exercised from time to time following the applicable
Exercise Date by delivering a written notice in the form attached as Exhibit “A” to this Agreement to the Secretary of the Company at the following address: 
  
 Knobias Holdings, Inc. 
 Building 2, Suite 500 
 875 North Park Drive 
 Ridgeland, Mississippi 39157 
  
 Attention: Secretary 
  
 The written notice must state the Option number
and set forth the number of shares of Common Stock with respect to which the Option is being exercised. An election to exercise is irrevocable. The date of exercise shall be the date the notice is actually received by the Secretary. 
  
 4. Payment of Exercise Price. An election to exercise an Option shall
be accompanied by payment of the full exercise price for the number of shares of Common Stock for which the election is made, plus any applicable withholding or other employment taxes. Payment may be made in cash or check acceptable to the Company.

  
 5. Change in Control. Upon a Change in Control, as
defined in the Plan, the Option may be exercised according to the following provisions: 
  
 (a) Continued Employment. Upon a Change in Control the Option shall immediately become exercisable with respect to fifty percent
(50%) of the shares of Common Stock originally subject to the Option. The remaining time period over which the Option would have become fully exercisable pursuant to paragraph 2 above shall be divided into two equal time periods. At the expiration
of the first such equal time period following the Change in Control, the Option shall become exercisable with respect to seventy-five percent (75%) of the shares of Common Stock originally subject to the Option. At the expiration of the second equal
time period the Option shall become fully exercisable. In the event the application of this subparagraph 5(a) is less favorable to you than the provisions of Paragraph 2 above, the provisions of Paragraph 2 shall control your exercise of the Option
following a Change in Control. 
  
 (b)
Termination of Employment. In the event your employment is terminated by the Company or one or more of its subsidiaries other than for Cause, as defined below, within one year following a Change in Control, the Option shall immediately become
fully exercisable and shall remain exercisable for a period equal to the lesser of eighteen (18) months or ten (10) years from the Grant Date. 
  
 6. Voluntary Termination or Termination for Cause. If, at any time, you voluntarily terminate your employment or your employment is terminated by
the Company or one or more of its subsidiaries for Cause, as defined below, to the extent the Option is then exercisable, it shall remain exercisable until 5:00 p.m. CST of the last day of your employment with the Company. The Option shall then
terminate in full. 
  
 7. Termination Other than for Cause.
In the event your employment is terminated by the Company or one or more of its subsidiaries other than for Cause, as defined below, and there has not been a Change in Control within the one-year period ending with your last day of employment, to
the extent the Option is then exercisable, it shall remain exercisable for a period equal to the lesser of thirty (30) days or ten (10) years from the Grant Date. 
  
 In the event your employment is terminated by the Company or one or more of its subsidiaries other than for Cause, as
defined below, and there has been a Change in Control following the Grant Date but prior to 

  

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the one-year period ending with your last day of employment, to the extent the option is then exercisable, it shall remain exercisable for a period equal to
the lesser of ninety (90) days or ten (10) years from the Grant Date. 
  
 8. Death. In the event of your death while employed by the Company or one or more of its subsidiaries, the Option shall become fully exercisable and may be exercised by the administrator or executor of your estate for a period equal
to the lesser of eighteen (18) months immediately following the date of death or ten (10) years from the Grant Date. 
  
 9. Disability. In the event of the termination of your employment with the Company or one or more of its subsidiaries, whether voluntary or
involuntary, due to your Total Disability, as defined below, the Option shall become fully exercisable, and may be exercised by you or your legal guardian for a period equal to the lesser of one (1) year immediately following the Date of Disability,
as defined below, or ten (10) years from the Grant Date. 
  
 10. Assignment. This Agreement is not assignable or otherwise transferable by you and the Option may only be exercised by you, your legal guardian or the legal representative of your estate. 
  
 11. Definitions. 
  
 (a) Cause. Behaviors that may be deemed, for purposes
of this Agreement, to have resulted in termination for “Cause” shall include, without limitation, the following: 
  
 (i) Dishonesty, including, without limitation, theft, embezzlement or other defalcation; 
  
 (ii) Unauthorized possession or use of the property of the
Company or any customer of the Company; 
  
 (iii)
Reporting for work or working under the influence of intoxicants, unauthorized drugs or other behavior affecting substances or the use of such substances while on the job; 
  
 (iv) Accepting or entering into any arrangement providing for a kickback, share of profits belonging to the
Company, a gratuity or any illegal payment; 
  
 (v) Entering into any arrangement or agreement which you knew or should have known was illegal; 
  
 (vi) Sexually harassing any employee or customer of the Company; 
  
 (vii) Handling, disposing of, transferring or otherwise dealing with securities or other property of the
Company or its customers in such a manner as you know or should have known is illegal under State or Federal law; 
  
 (viii) Being convicted of a felony. 
  

 Page 344 of 347 

 The foregoing list is not intended to be exhaustive but rather is illustrative of those behaviors which are of such a
serious nature that if such a behavior is the reason or basis for termination of your employment with the Company or one or more of its subsidiaries, the termination shall, for purposes of this Agreement, as determined by the Company, be deemed
termination for Cause. 
  
 (b) Total
Disability. For purposes of this Agreement, you shall be considered disabled if, during your employment with the Company, (i) a conservator or guardian is appointed for your person or estate, (ii) you are hospitalized for a period of 120 days
(whether or not continuously) during any 180 day period, (iii) you are unable to work at least 75% of each work day for 240 days (whether or not continuously) during any 360 day period, (iv) you are unable to perform the duties required of you as an
employee of the Company and your inability to perform said duties continues for 300 continuous days, or (v) you are determined to be totally and permanently disabled under the terms of any disability insurance policy covering you or by an agency of
the United States government (including the Social Security Administration). The Date of Disability shall be the date upon which you first meet the criteria for disability under any definition of disability set forth in this subparagraph 11(b).

  
 12. Stock Incentive Plan. This Agreement and the Option
granted herein are subject to the terms and provisions of the Plan, which are hereby incorporated by reference. In the event of a conflict between the terms of this Agreement and the Plan, the terms of the Plan, as amended from time to time, shall
control. Capitalized terms used and not otherwise defined herein shall have the meanings assigned to them in the Plan. 
  
 Please execute the enclosed copy of this Agreement in the space provided below, and return it to the Secretary of the Company at your earliest
convenience. Your execution constitutes an acknowledgment by you that the Previous Options have been canceled and replaced in their entirety by this Agreement. This Option grant will be void and of no effect unless you execute and return the
enclosed copy of this Agreement to the Secretary of the Company within thirty (30) days from the date hereof. The attached copies of the Plan and the Exhibit ”A” Notice of Exercise are for your records. 
  

	
	 KNOBIAS, INC.

	
	 
	 E. Key Ramsey
 President and Chief Executive Officer

  

	
	 AGREED TO AND ACCEPTED:

	
	  
	
	 Signature

	 Date:
                            

  

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