Document:

EX-10.24

 Exhibit 10.24 

AMENDED AND RESTATED 

INCENTIVE UNIT SUBSCRIPTION AGREEMENT 

(Class B Units of Parent) 
 THIS
AMENDED AND RESTATED INCENTIVE UNIT SUBSCRIPTION AGREEMENT (this “Agreement”) by and between Buzz Holdings L.P., a Delaware limited partnership (“Parent”), and the Person named on the Signature Page hereto
(“Executive Investment Vehicle”) is made as of the date set forth on such Signature Page. 
 WHEREAS, Parent is, or is an
indirect interest holder of, the entity that employs Whitney Wolfe Herd (“Executive”), Executive Investment Vehicle’s controlling equityholder (the “Employer”); 

WHEREAS, Parent and Executive Investment Vehicle previously entered into an Incentive Unit Subscription Agreement (the “Prior
Agreement”), pursuant to which Executive Investment Vehicle previously subscribed for and acquired from Parent, and Parent issued and provided to Executive Investment Vehicle, 81,764,248.00 Class B Units of Parent; 

WHEREAS, in connection with adjustments made to the capitalization of Parent following the closing of the Merger and such other adjustment to
which Executive has agreed, the parties hereto desire to amend and restate the Prior Agreement to reflect the reduction in the number of Class B Units granted to the Executive Investment Vehicle to the amount set forth on the Signature Page, as
hereinafter set forth (the “Incentive Units”); and 
 WHEREAS, the Prior Agreement was one of several agreements being
entered into by Parent or Buzz Management Aggregator, L.P., a Delaware limited partnership (the “Aggregator”) with certain Persons who are or will be directors or key employees or advisors of Parent or one or more of its
Subsidiaries, as part of management equity purchase plans designed to comply with Regulation D or Rule 701, as applicable, promulgated under the Securities Act. 

NOW, THEREFORE, in order to implement the foregoing and in consideration of the mutual representations, warranties, covenants and agreements
contained herein, the parties hereto agree as follows: 
 1. Definitions. Defined terms are as set forth in Exhibit I hereto
and capitalized terms not defined herein or in Exhibit I shall have the meaning set forth in the Plan or, if not defined in the Plan, as defined in the Parent LP Agreement, or if not defined in the Plan or the Parent LP
Agreement, as defined in the Securityholders Agreement. 
 2. Incentive Units. 

2.1 Grant of Incentive Units of Parent. Pursuant to the terms and subject to the conditions set forth in the Plan and this Agreement,
Executive Investment Vehicle hereby subscribes for, and Parent hereby agrees to issue and award to Executive Investment Vehicle on the date specified on the Signature Page (the “Closing Date”), the number of Incentive Units set
forth on Executive Investment Vehicle’s Signature Page in exchange for the services performed by Executive to or for the benefit of Parent, the Employer and/or one of their respective Subsidiaries (the “Company Group”), and
subject to vesting in accordance with Schedule A hereto. 

 2.2 The Closing. The closing (the “Closing”) of the grant of
Incentive Units hereunder shall take place on the Closing Date immediately after the closing of the Merger (as defined in the Merger Agreement). 

2.3 Section 83(b) Election. Within 10 days after the Closing Date, Executive shall provide Parent with a copy of a
completed election with respect to the Incentive Units subscribed for at the Closing under Section 83(b) of the Code in the form attached hereto. Executive should consult Executive’s tax advisor regarding the consequences of a
Section 83(b) election, as well as the receipt, vesting, holding and sale of the Incentive Units. 
 3. Investment Representations and Covenants of
Executive and Parent. Executive acknowledges and represents the representations and warranties as set forth in Exhibit II hereto as of the date hereof and the Closing Date. Parent acknowledges and represents the
representations and warranties as set forth in Exhibit III hereto as of the date hereof and the Closing Date. 
 4. Certain Sales and Forfeitures
Upon Termination of Employment. 
 4.1 Call Options. 

(a) If (i) Executive’s employment with the Company Group is terminated by a Company Group member for Cause, (ii) Executive
voluntarily resigns Executive’s employment with the Company Group when grounds for Cause exist, or (iii) a material Restrictive Covenant Violation occurs, Parent shall have the right, for 12 months following, as applicable, each of
(x) the Termination Date or (y) the date of such Restrictive Covenant Violation (or, if later, the date on which a member of the Board (other than Executive and Executive’s designee(s), if applicable) has actual knowledge of such
Restrictive Covenant Violation), to purchase (together with the rights in Section 4.1(b), the “Call Option”), and each member of Executive’s Group shall be required to sell to Parent, all but not less
than all of the Vested Incentive Units then held by such member of Executive’s Group at a purchase price per Vested Incentive Unit equal to the lesser of (1) Fair Market Value (measured as of the date of the Call Notice (as defined below)
is delivered, the “Repurchase Notice Date”) and (2) Cost; provided, that such purchase price shall not be less than zero. 

(b) If Executive’s employment with the Company Group terminates for any reason other than as provided for in
Section 4.1(a), Parent shall have the right, for 12 months following the Termination Date, to purchase, and each member of Executive’s Group shall be required to sell to Parent, all but not less than all of the Vested
Incentive Units then held by such member of Executive’s Group at a purchase price per Vested Incentive Unit equal to Fair Market Value (measured as of the Repurchase Notice Date); provided, that such purchase price shall be paid in cash
and shall not be less than zero and the purchase price shall be payable in full on the closing date of the repurchase as provided in this Section 4.1. 

(c) If Executive’s employment with the Company Group terminates for any reason, except as set forth on Schedule A, all Unvested
Incentive Units will be forfeited immediately without further action by Parent. 

  
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 (d) If Parent desires to exercise the Call Option pursuant to this
Section 4.1, Parent shall send written notice to each member of Executive’s Group of its intention to purchase Vested Incentive Units, specifying the number of Vested Incentive Units to be purchased and the purchase
price thereof (the “Call Notice”). Subject to the provisions of Section 5, the closing of the purchase shall take place at the principal office of Parent on a date specified by Parent not later than the 10th day after the Repurchase Notice Date. Notwithstanding the foregoing, if Parent elects not to exercise the Call Option pursuant to this Section 4.1, Sponsor may elect to
cause one of its Affiliates or another designee to purchase such Vested Incentive Units within the time period set forth in this Section 4.1 and otherwise on the terms and conditions set forth in this
Section 4.1 by providing written notice to each member of Executive’s Group of its intention to purchase Vested Incentive Units. 

4.2 Obligation to Sell Several. If there is more than one member of Executive’s Group, the failure of any one member thereof to
perform its obligations hereunder shall not excuse or affect the obligations of any other members thereof, and the closing of the purchases from such other members by Parent shall not excuse, or constitute a waiver of its rights against, the
defaulting member. 
 5. Payment Provisions. 

5.1 Certain Limitations on Parent’s Obligations to Purchase Incentive Units. Notwithstanding anything to the
contrary contained herein, Parent shall not be obligated to purchase any Vested Incentive Units at any time pursuant to Section 4, regardless of whether it has delivered a notice of its election to purchase any such Vested
Incentive Units, to the extent that the purchase of such Vested Incentive Units would result in a violation of any law, statute, rule regulation, policy, order, writ, injunction, decree or judgment promulgated or entered by any federal, state,
local, foreign court or governmental authority applicable to Parent or any of its Subsidiaries or any of its or their property. 
 5.2
Payment for Incentive Units. If at any time Parent elects to purchase any Vested Incentive Units pursuant to Section 4, Parent shall pay the purchase price for the Vested Incentive Units it purchases by Parent’s
delivery of a check or wire transfer of immediately available funds for the purchase price, against delivery of the certificates or other instruments, if any, representing the Vested Incentive Units so purchased, duly endorsed. 

5.3 Repayment of Proceeds. If (a) Parent discovers following Executive’s termination of employment that grounds for a
termination for Cause existed at the time of such termination (which grounds are in fact substantiated), or (b) (i) a material Restrictive Covenant Violation of any restrictive covenant contained in Section 1 of Appendix A occurs or
(ii) a material Restrictive Covenant Violation of any restrictive covenant contained in Section 2 or Section 3 of Appendix A occurs within two years following the Termination Date or, if later, prior to the date on which Executive no
longer holds Executive’s Threshold Stake, then Executive shall be required, in addition to any other remedy available (on a non-exclusive basis) at law or pursuant to Section 6
of this Agreement, to pay to Parent, within 10 Business Days after Parent’s request to Executive therefor, an amount equal to the excess, if any, of (A) the aggregate after-tax proceeds (taking into
account all amounts of tax that would be recoverable upon a claim of loss for payment of such proceeds in the year of repayment) received by any member of the Executive’s Group upon the sale of Executive’s Vested Incentive Units pursuant
to Section 4.1 of this Agreement over (B) the aggregate Cost of such Incentive Units. Any references in this Section 5.3 to grounds existing for a termination for Cause shall be determined
without regard to any notice or cure period required prior to a finding of, or termination for, Cause. 

  
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 6. Restrictive Covenants (Appendix A). Executive acknowledges and recognizes the highly competitive
nature of the businesses of the Company Group and accordingly agrees, in Executive’s capacity as an indirect equity holder in Parent and its Subsidiaries, to the provisions of Appendix A to this Agreement. Executive acknowledges and agrees that
remedies of Parent and their Subsidiaries at law for a breach or threatened breach of any of the provisions of Appendix A would be inadequate, and Parent and its Subsidiaries and their respective Affiliates may suffer irreparable damages as a result
of such breach or threatened breach by Executive, regardless of whether Executive then holds Incentive Units. In recognition of this fact, Executive agrees that, in addition to any remedies at law, (a) in the event of such a breach, Parent and
its Affiliates shall be entitled to cease making any payments otherwise required by this Agreement and (b) in the event of such a breach, Parent and its Affiliates, without posting any bond, shall be entitled to obtain equitable relief (to the
extent ordered by a court of competent jurisdiction) in the form of specific performance, temporary restraining order, temporary or permanent injunction or any other equitable remedy which may then be available. 

7. Miscellaneous. 
 7.1 Transfers.
The Incentive Units may only be transferred if permitted by the Parent LP Agreement and the Securityholders’ Agreement, and, prior to any transfer of Incentive Units to a Permitted Transferee, Executive Investment Vehicle shall deliver to
Parent a written agreement of the proposed transferee evidencing such Person’s undertaking to be bound by the terms of this Agreement, the Parent LP Agreement and the Securityholders Agreement (unless such Person is already party thereto). Any
transfer or attempted transfer of Incentive Units in violation of any provision of this Agreement, the Plan, the Parent LP Agreement or the Securityholders Agreement shall be void, and Parent shall not record such transfer on its books or treat any
purported transferee of such Incentive Units as the owner of such Incentive Units for any purpose. Notwithstanding any provision to the contrary in the Parent LP Agreement or the Securityholders Agreement, no Unvested Incentive Unit shall be
transferred without the prior written consent of Parent, which may be withheld in its sole discretion (except for transfers after the second anniversary of the applicable date of grant to any trusts or other estate planning vehicles beneficially
owned or controlled by Executive). 
 7.2 Recapitalizations, Exchanges, Etc. Affecting Incentive Units. The provisions of this
Agreement shall apply, to the full extent set forth herein with respect to Incentive Units, to any and all securities of Parent or any successor or assign of Parent (whether by merger, consolidation, sale of assets or otherwise) which may be issued
in respect of, in exchange for, or in substitution of the Incentive Units, by reason of any dividend payable in Incentive Units, issuance of Incentive Units, combination, recapitalization, reclassification, merger, consolidation or otherwise. 

7.3 Executive’s Employment by the Employer. Nothing contained in this Agreement shall be deemed to obligate any Company Group
member to employ Executive in any capacity whatsoever or to prohibit or restrict any Company Group member from terminating the employment of Executive at any time or for any reason whatsoever, with or without Cause. 

  
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 7.4 Cooperation. Executive agrees to reasonably cooperate with Parent in taking
action reasonably necessary to consummate the transactions contemplated by this Agreement. 
 7.5 Binding Effect. The provisions of
this Agreement shall be binding upon and accrue to the benefit of the parties hereto and their respective heirs, legal representatives, successors and assigns; provided, that no Permitted Transferee shall derive any rights under this
Agreement unless and until such Permitted Transferee has executed and delivered to Parent a valid undertaking and becomes bound by the terms of this Agreement; provided, further, that Sponsor is a third party beneficiary of this
Agreement and shall have the right to enforce the provisions hereof. 
 7.6 Amendment; Waiver. This Agreement may be amended only by a
written instrument signed by the parties hereto. No waiver by any party hereto of any of the provisions hereof shall be effective unless set forth in a writing executed by the party so waiving. 

7.7 Governing Law; Jurisdiction. This Agreement shall be governed by and construed and enforced in accordance with the laws of the State
of Delaware applicable to contracts made and to be performed therein (except that the provisions of Section 1 of Appendix A shall be governed by the law of the State of Texas, without regard to conflicts of laws principles thereof that
would direct the application of the law of any other jurisdiction). Any suit, action or proceeding with respect to this Agreement, or any judgment entered by any court in respect of any thereof, shall be brought in any court of competent
jurisdiction in the State of Delaware, and each of Parent, Executive Investment Vehicle, Executive and the members of Executive’s Group hereby submits to the exclusive jurisdiction of such court for the purpose of any such suit, action,
proceeding or judgment. Each of Executive Investment Vehicle, Executive, the members of Executive’s Group and Parent hereby irrevocably waives (a) any objections which it may now or hereafter have to the laying of the venue of any suit,
action or proceeding arising out of or relating to this Agreement brought in any court of competent jurisdiction in the State of Delaware, (b) any claim that any such suit, action or proceeding brought in any such court has been brought in any
inconvenient forum and (c) any right to a jury trial. 
 7.8 Notices. All notices and other communications hereunder shall be in
writing and shall be deemed to have been duly given when delivered by hand or overnight courier or three postal delivery days after it has been mailed by United States registered mail, return receipt requested, postage prepaid, addressed to the
respective addresses set forth below in this Agreement, or to such other address as either party may have furnished to the other in writing in accordance herewith, except that notice of change of address shall be effective only upon receipt. 

(a) If to Parent: 
 Buzz Holdings
L.P. 
 c/o The Blackstone Group Inc. 

345 Park Avenue 
 New York, New
York 10154 
 Attention:  Martin Brand 

    Jon Korngold 

Email:        [email address] 

[email address] 

  
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 with a copy to (which shall not constitute notice): 

Simpson Thacher & Bartlett LLP 

425 Lexington Avenue 
 New York,
New York 10017 
 Attention:  Anthony Vernace 

    Gregory T. Grogan 

Email:        [email address] 

[email address] 
 with a copy to:

 Buzz Holdings L.P. 
 1105 W.
41st Street, Suite A 
 Austin, TX 78756 

Attention:  General Counsel 

(b) If to Executive Investment Vehicle: 

To the most recent address of Executive set forth in the personnel records of Parent. 

7.9 Integration. This Agreement and the documents referred to herein or delivered pursuant hereto which form a part hereof, including
without limitation, the Plan, the Parent LP Agreement, the Securityholders’ Agreement and that certain Loan and Security Agreement entered into between Executive and Parent, dated as of January 29, 2020, contain the entire understanding of
the parties with respect to the subject matter hereof and thereof; provided, that if any Company Group member or any of its Affiliates from time to time is or becomes a beneficiary under one or more other confidentiality, nondisclosure, non-competition, non-solicitation or non-disparagement provisions applicable to Executive under a written agreement, policy and/or
plan, such other agreement(s), policy(ies) and/or plan(s) shall remain in full force and effect and continue in addition to this Agreement. There are no restrictions, agreements, promises, representations, warranties, covenants or undertakings with
respect to the subject matter hereof other than those expressly set forth herein and therein. This Agreement supersedes all prior agreements and understandings between the parties with respect to such subject matter (including, but not limited to,
the Prior Agreement and the Term Sheet, dated November 8, 2019), subject to the proviso in the first sentence of this Section 7.9. 

7.10 Counterparts. This Agreement may be executed in separate counterparts, and by different parties on separate counterparts each of
which shall be deemed an original, but all of which shall constitute one and the same instrument. 

  
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 7.11 Injunctive Relief. Executive and Executive Investment Vehicle and its Permitted
Transferees each acknowledge and agree that a violation of any of the terms of this Agreement may cause Parent and its Subsidiaries irreparable injury for which adequate remedy at law is not available. Accordingly, it is agreed that Parent and/or
the applicable Subsidiaries shall be entitled to an injunction, restraining order or other equitable relief (to the extent ordered by a court of competent jurisdiction) to prevent breaches of Sections 4 and 6 of this Agreement and to enforce
specifically the terms and provisions of Sections 4 and 6 hereof in any court of competent jurisdiction in the United States or any state thereof, in addition to any other remedy to which it may be entitled at law or equity. 

7.12 Rights Cumulative; Waiver. The rights and remedies of Executive Investment Vehicle and Parent under this Agreement shall be
cumulative and not exclusive of any rights or remedies which either would otherwise have hereunder or at law or in equity or by statute, and no failure or delay by either party in exercising any right or remedy shall impair any such right or remedy
or operate as a waiver of such right or remedy, nor shall any single or partial exercise of any power or right preclude such party’s other or further exercise or the exercise of any other power or right. The waiver by any party hereto of a
breach of any provision of this Agreement shall not operate or be construed as a waiver of any preceding or succeeding breach and no failure by either party to exercise any right or privilege hereunder shall be deemed a waiver of such party’s
rights or privileges hereunder or shall be deemed a waiver of such party’s rights to exercise the same at any subsequent time or times hereunder. 

7.13 Joinder to Parent LP Agreement and Securityholders Agreement. By executing and delivering this Agreement, Executive Investment
Vehicle hereby adopts and approves the Parent LP Agreement and the Securityholders Agreement and agrees, effective commencing on the date on which Executive Investment Vehicle first becomes the owner of any Incentive Units or otherwise holds any
interests of Parent in accordance with this Agreement, the Plan, the Parent LP Agreement and the Securityholders Agreement, to be bound by, and to comply with, the provisions of the Parent LP Agreement as a Partner and the provisions of the
Securityholders Agreement as a “Securityholder” in the same manner as if Executive Investment Vehicle were an original signatory to each such agreement. 

  
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 IN WITNESS WHEREOF, the parties have executed this Amended and Restated Incentive Unit
Subscription Agreement as of June 19, 2020. By executing this signature page (the “Signature Page”), the parties also are agreeing to be bound by the Parent LP Agreement and the Securityholders Agreement, effective as of the
Closing Date. 
  

	
	BUZZ HOLDINGS L.P.
	
	By: Buzz Holdings GP L.L.C., its general partner
	
	 /s/ Idan Wallichman

	By: Idan Wallichman
	Title: Chief Financial Officer

							
	ACCEPTED AND AGREED:	 		 	EXECUTIVE INVESTMENT VEHICLE:
			
		 		 	BEEHIVE HOLDINGS II, LP
			
		 		 	By: Beehive Holdings Management II, LLC, its general partner
				
	EXECUTIVE	 		 	By:	 	 /s/ Whitney Wolfe Herd

		 		 	Name:	 	Whitney Wolfe Herd
		 		 	Its:	 	Sole Member
				
	 /s/ Whitney Wolfe Herd
	 		 		 	
	Name: Whitney Wolfe Herd	 		 		 	
				
	 [address]
	 		 		 	
				
	Address	 		 		 	
				
	 [email address]
	 		 		 	
	Email address	 		 		 	

 Please check the appropriate box: 
  

	☒	 Executive is an “accredited investor” within the meaning of Rule 501(a) under the Securities
Act of 1933, as amended. 

  

	❑	 Executive is not an “accredited investor” within the meaning of Rule 501(a) under the
Securities Act of 1933, as amended. 

  

					
	 Number of Class B Units
	  	 	80,411,518.00	 
	 Closing Date
	  	 	January 29, 2020	 
	 Vesting Reference Date
	  	 	January 29, 2020	 

  
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 Schedule A 

Vesting of Incentive Units 
 All Incentive
Units initially shall be Unvested Incentive Units upon the Closing Date. 
 Incentive Units—Time-Vesting 

60% of the Incentive Units granted hereunder (the “Time-Vesting Profits Interests”) shall become Vested Incentive Units as to 20% of such
Time-Vesting Profits Interests on each of the first five anniversaries of the Vesting Reference Date, subject to Executive’s continued employment through each applicable vesting date. 

Notwithstanding the foregoing, immediately prior to and following the occurrence of a Change of Control that occurs prior to the Termination Date, 100% of the
Time-Vesting Profits Interests shall become Vested Incentive Units. 
 If Executive’s employment is terminated by (i) a Company Group member
without Cause or (ii) Executive for Good Reason, an additional 20% of the Time-Vesting Profits Interests will vest upon the Termination Date. 

Except as set forth above, upon any Termination Date, all Time-Vesting Profits Interests that are Unvested Incentive Units will be forfeited (provided,
that if Executive’s employment is terminated by a Company Group member for Cause (or Executive resigns while grounds for Cause exist), all Vested Incentive Units shall also be forfeited, if such Vested Incentive Units are not repurchased
pursuant to the Call Option under Section 4 of the Agreement). 
 Incentive Units—Performance-Vesting 

40% of the Incentive Units granted hereunder (the “Performance-Vesting Profits Interests”) shall become Vested Incentive Units at such time,
prior to a Termination Date, or instead, if applicable, the expiration of the Tail Period (as defined below), that the Sponsor Group shall have received cash proceeds (excluding Tax Distributions to the Sponsor Group up to the Sponsor Group’s
pro rata share of Parent’s net taxable income multiplied by a 30% combined U.S. federal and state tax rate) in respect of the Sponsor Group’s investment in Class A Units held from time to time by the Sponsor Group in an amount
necessary to ensure both (x) a specified return on the Sponsor Group’s cumulative Capital Contributions (the “MOIC Hurdle”) and (y) a specified annual internal rate of return on the Sponsor Group’s
cumulative Capital Contributions (the “IRR Hurdle”), as follows: 

									
	 Portion of Performance-Vesting Profits Interests
	  	MOIC Hurdle	 	  	IRR Hurdle	 
	 33.3%
	  	 	2.5x MOIC	 	  	 	17.5	% IRR 
	 33.3%
	  	 	3.0x MOIC	 	  	 	17.5	% IRR 
	 33.4%
	  	 	3.5x MOIC	 	  	 	17.5	% IRR 

 For purposes of determining whether the applicable MOIC Hurdle and/or IRR Hurdle has been satisfied, as applicable: 

 

	 	•	 	 MOIC calculations shall exclude any amount invested by the Sponsor Group for the purpose of reducing MOIC (and
not for any bona fide business purpose) and any returns thereon; 

  

	 	•	 	 For purposes of calculating MOIC and IRR, any portion of Sponsor Group’s investment that is Transferred
pursuant to a Post-Closing Syndication shall not be treated as a Capital Contribution (i.e., any portion of such investment will be treated as never having been invested by the Sponsor Group and the investment and any associated return shall be
disregarded); 

  

	 	•	 	 If the Sponsor Group receives Marketable Securities in respect of its Capital Contributions (it being understood
that, for the avoidance of doubt, the listing on a public stock market or exchange of equity securities in Parent (or an Affiliate or reorganized entity) held directly or indirectly by the Sponsor Group in connection with an Initial Public Offering
will not constitute the “receipt” by the Sponsor Group of Marketable Securities), then such Marketable Securities shall be considered “cash” for purposes of determining achievement of the applicable MOIC Hurdle and IRR Hurdle;

  

	 	•	 	 Any Capital Contributions by the Sponsor Group within the immediately preceding
12-month period prior to a Change of Control shall only be required to achieve a 1.0x MOIC Hurdle; and 

  

	 	•	 	 For the avoidance of doubt, the satisfaction of the MOIC Hurdles and IRR Hurdles shall not be dependent on the
occurrence of a Change of Control. 

 Upon the occurrence of a Change of Control that occurs prior to the Termination Date or instead, if
applicable, the expiration of the Tail Period, the Performance-Vesting Profits Interests will become Vested Incentive Units to the extent both the applicable MOIC Hurdle and IRR Hurdle for such Performance-Vesting Profits Interests are satisfied in
connection with such Change of Control (after taking into account any cash or Marketable Securities received by the Sponsor Group in respect of the Sponsor Group’s cumulative Capital Contributions prior to such Change of Control). Any
Performance-Vesting Profits Interests that do not vest pursuant to the immediately preceding sentence upon such Change of Control will remain outstanding and eligible to vest to the extent that the applicable MOIC and IRR Hurdle for such
Performance-Vesting Profits Interests are satisfied in connection with any future receipt by the Sponsor Group of cash or Marketable Securities by the Sponsor Group in respect of its cumulative Capital Contributions (with such receipt occurring
prior to forfeiture of the Performance-Vesting Profits Interests upon the Termination Date or instead, if applicable, upon expiration of the Tail Period, as set forth below). 

 Upon the occurrence of a Subsidiary Distribution, the General Partner shall, in good faith consultation with
Executive, make such equitable adjustment or proportionate adjustment, if any, as is necessary to prevent dilution (including with respect to value) of Executive Investment Vehicle’s rights with respect to Incentive Units granted hereunder. The
General Partner and Executive shall consult in good faith regarding such Subsidiary’s adoption of (a) a long-term management equity incentive plan with terms substantially similar to the Plan, including with respect to the relative value
of awards granted under such plan, or (b) another alternative incentive compensation structure that is appropriate for such Subsidiary under the circumstances. 

If Executive’s employment is terminated by (i) a Company Group member without Cause or (ii) Executive for Good Reason, any Performance-Vesting
Profits Interests that are Unvested Incentive Units will remain outstanding and eligible to vest to the extent both the applicable MOIC Hurdle and IRR Hurdle for such Performance-Vesting Profits Interests are satisfied within 180 days following the
Termination Date (the “Tail Period”). Any Performance-Vesting Profits Interests that do not vest on or prior to the end of the Tail Period will be forfeited at the end of the Tail Period without consideration therefor, and any
Performance-Vesting Profits Interests that become Vested Incentive Units during the Tail Period will be subject to the Call Option under Section 4 of the Agreement. 

Except as set forth above, upon the Termination Date, all Performance-Vesting Profits Interests that are Unvested Incentive Units will be forfeited
(provided, that if Executive’s employment is terminated by a Company Group member for Cause (or Executive resigns while grounds for Cause exist), all Vested Incentive Units shall also be forfeited, if such Vested Incentive Units are not
repurchased pursuant to the Call Option under Section 4 of the Agreement). 

 Exhibit I 

Definitions 
 Agreement. The term
“Agreement” shall have the meaning set forth in the preface. 
 Cause. The term “Cause” shall have the meaning ascribed to such
term in Executive’s Employment Agreement, dated as of January 29, 2020, with Buzz Holdings L.P., as may be amended, modified or supplemented from time to time by the parties thereto (the “Employment Agreement”). 

Closing. The term “Closing” shall have the meaning set forth in Section 2.2. 

Closing Date. The term “Closing Date” shall have the meaning set forth in Section 2.1. 

Code. The term “Code” shall mean the Internal Revenue Code of 1986, as amended, and the regulations promulgated thereunder. 

Competing Business. The term “Competing Business” shall mean (i) the business of online,
web-based or mobile-based applications established or used for the purposes of (1) match-making for dating or romance or (2) professional networking and (ii) any business activity known to
Executive that is competitive with the then-current or demonstrably planned business activities of the Company Group; provided, that online, web-based or mobile-based applications established and
predominantly used for any purposes other than those described above (even if such applications, for the avoidance of doubt, incidentally result in dating, romance or professional networking) shall not constitute a Competing Business. 

Cost. The term “Cost” shall mean the amount paid by Executive per Incentive Unit on the Closing Date, if any, and reduced by the amount of
any distributions (other than Tax Distributions) paid on the Incentive Units; provided, that “Cost” may not be less than zero. 

Disability. The term “Disability” shall have the meaning ascribed to such term in the Employment Agreement. 

Employee and Employment. The term “employee” shall mean, without any inference as to negate Executive’s status as an indirect Partner of
Parent, if applicable, for all purposes hereunder (subject to the terms hereof) and for federal and other tax purposes, any employee (as defined in accordance with the regulations and revenue rulings then applicable under Section 3401(c) of the
Code) of any member of the Company Group, and the term “employment” shall include service as a part- or full-time employee of the Company Group. 

Executive. The term “Executive” shall have the meaning set forth in the preface. 

Executive’s Group. The term “Executive’s Group” shall mean Executive, Executive Investment Vehicle and Executive Investment
Vehicle’s Permitted Transferees. 

 Fair Market Value. The term “Fair Market Value” shall mean, when used in connection with
the value of Class A Units or Class B Units, (i) if there is a public market for equity of Parent on the applicable date, the value for the Class A Units or Class B Units shall be implied by the average of the high and low
closing bid prices of such equity during the immediately preceding 10 trading days on the stock exchange on which the equity is principally trading or (ii) if there is no public market for the equity on such date, the value for the Class A
Units or Class B Units shall be determined by the General Partner in good faith (it being understood that the value of the Class A Units or Class B Units shall be determined based on an equity valuation of Parent (defined as the price
in cash that a willing buyer not affiliated with the seller and under no compulsion to buy would pay in an arms-length purchase from a willing seller not affiliated with the buyer under no compulsion to sell), which could then be converted
formulaically into a fair market value for the Class A Units or Class B Units in accordance with Section 5.5 of the Parent LP Agreement); provided, that if Executive disagrees with the computation of Fair Market Value with
respect to Class A Units or Class B Units held by the Executive Group and Executive and the General Partner are unable to resolve such disagreement in good faith, Parent shall engage either Duff & Phelps or Houlihan Lokey (or
their successors), as jointly agreed by Executive and the General Partner, to determine the Fair Market Value. The determination of Fair Market Value by any such firm will be binding and conclusive on Executive and the General Partner. Fair Market
Value shall be determined assuming that there is no discount attributable to such security because of either (A) the existence of one or more large or controlling Partners or any minority discount, (B) the terms and conditions of the
Parent LP Agreement or the Securityholders Agreement applicable to such Class A Units or Class B Units at such time (other than application of Section 5.5 of the Parent LP Agreement) or (C) the fact that the Class A Units or
Class B Units may be illiquid. 
 Good Reason. The term “Good Reason” shall have the meaning ascribed to such term in the Employment
Agreement. 
 Marketable Securities. The term “Marketable Securities” shall mean publicly tradable marketable securities, i.e., securities
that are not subject to transfer restrictions or lock-up, and shall not include, for the avoidance of doubt, any securities received in a special purpose acquisition company (SPAC), reverse-IPO transaction, or similar event. 
 Parent LP Agreement. The term “Parent LP Agreement” shall
mean the Amended and Restated Limited Partnership Agreement of Parent, dated as of January 29, 2020, as may be amended or supplemented from time to time in accordance with its terms. 

Permitted Transferee. The term “Permitted Transferee” means any Person to whom Executive Investment Vehicle transfers Incentive Units in
accordance with the Parent LP Agreement and the Securityholders Agreement (other than Parent, the Blackstone Members and their respective Affiliates and except for transfers pursuant to a Public Offering). 

Plan. The term “Plan” shall mean the Buzz Holdings L.P. Equity Incentive Plan, as amended and/or restated from time to time in accordance
with its terms. 
 Public Offering. The term “Public Offering” shall have the meaning set forth in the Securityholders Agreement. 

Restrictive Covenant Violation. The term “Restrictive Covenant Violation” shall mean Executive’s breach of any provision of Appendix A
hereto or any similar corresponding provision applicable to Executive under the Employment Agreement or the Restrictive Covenant Agreement, dated as of November 8, 2019, between Parent and Executive. 

 Securities Act. The term “Securities Act” shall mean the Securities Act of 1933, as
amended, and all rules and regulations promulgated thereunder, as the same may be amended from time to time. 
 Securityholders Agreement. The term
“Securityholders Agreement” shall mean the Securityholders Agreement, dated as of January 29, 2020, by and among Parent and the other parties thereto, as it may be amended or supplemented thereafter from time to time in accordance
with its terms. 
 Sponsor. The term “Sponsor” shall mean The Blackstone Group Inc. and its Affiliates. 

Sponsor Group. The term “Sponsor Group” shall mean any Blackstone Anchor or any Person that is a Permitted Transferee of any Blackstone
Anchor (including any Blackstone Initial Limited Partner). 
 Termination Date. The term “Termination Date” shall mean the date upon which
Executive’s employment with the Company Group is terminated for any reason (including death or Disability). 
 Unvested Incentive Units. The
term “Unvested Incentive Units” means, with respect to Executive Investment Vehicle’s Incentive Units, the number of Incentive Units that are not Vested Incentive Units. 

Vested Incentive Units. The term “Vested Incentive Units” means, with respect to Executive Investment Vehicle’s Incentive Units, the
number of such Incentive Units that are vested and nonforfeitable, as determined in accordance with Schedule A. 

 Exhibit II 

Representations and Warranties of Executive 

1. Incentive Units Unregistered. Executive acknowledges and represents that Executive has been advised by Parent that: 

(a) the offer and sale of the Incentive Units have not been registered under the Securities Act; 

(b) the Incentive Units must be held indefinitely and Executive must continue to bear the economic risk of the indirect investment in the
Incentive Units, unless the offer and sale of the Incentive Units are subsequently registered under the Securities Act and all applicable state securities laws or an exemption from such registration is available (or as otherwise provided in the
Parent LP Agreement or Securityholders Agreement); 
 (c) there is no established market for the Incentive Units and it is not anticipated
that there will be any public market for the Incentive Units in the foreseeable future; 
 (d) a restrictive legend in the form set forth
below (and any legends required by the Parent LP Agreement) shall be placed on the certificates, if any, representing the Incentive Units: 

“THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN REPURCHASE OPTIONS AND OTHER PROVISIONS SET FORTH IN AN INCENTIVE
UNIT SUBSCRIPTION AGREEMENT WITH THE ISSUER, AS AMENDED AND MODIFIED FROM TIME TO TIME, A COPY OF WHICH MAY BE OBTAINED BY THE HOLDER HEREOF AT THE ISSUER’S PRINCIPAL PLACE OF BUSINESS WITHOUT CHARGE”; and 

(e) a notation shall be made in the appropriate records of Parent that the Incentive Units are subject to restrictions on transfer, as provided
herein, in the Parent LP Agreement and in the Securityholders Agreement, and if Parent should at some point in the future engage the services of a securities transfer agent, appropriate stop-transfer instructions will be issued to such transfer
agent with respect to the Incentive Units. 
 2. Additional Investment Representations. Executive represents and warrants that: 

(a) Executive’s financial situation is such that Executive can afford to bear the economic risk of holding the indirect interest in the
Incentive Units for an indefinite period of time, has adequate means for providing for Executive’s current needs and personal contingencies, and can afford to suffer a complete loss of Executive’s indirect investment in the Incentive
Units; 
 (b) Executive’s knowledge and experience in financial and business matters are such that Executive is capable of evaluating
the merits and risks of the indirect investment in the Incentive Units; 

 (c) Executive understands that the Incentive Units are a speculative investment which
involves a high degree of risk of loss of Executive’s indirect investment therein, there are substantial restrictions on the transferability of the Incentive Units and, on the Closing Date and for an indefinite period following the Closing,
there will be no public market for the Incentive Units and, accordingly, it may not be possible for Executive to liquidate Executive’s indirect investment in case of emergency, if at all; 

(d) the terms of this Agreement provide that if Executive ceases to be an employee of the Company Group, Parent has the right to repurchase or
redeem the Incentive Units at a price which may, under certain limited circumstances, be less than the Fair Market Value thereof; 
 (e)
Executive understands and has taken cognizance of all of the risk factors related to the purchase of the Incentive Units and, other than as set forth in this Agreement, the Parent LP Agreement and the Securityholders Agreement, no representations or
warranties have been made to Executive Investment Vehicle, Executive or Executive’s representatives concerning the Incentive Units or Parent or their prospects or other matters; 

(f) Executive has been given the opportunity to examine all documents and to ask questions of, and receive answers from, Parent and its
representatives concerning the Company Group, the Parent LP Agreement, the Securityholders Agreement, Parent’s organizational documents and the terms and conditions of the purchase of the Incentive Units and to obtain any additional information
which Executive deems necessary; 
 (g) all information which Executive has provided to Parent and Parent’s representatives concerning
Executive and Executive’s financial position is complete and correct as of the date of this Agreement in all material respects; and 

(h) Executive is an “accredited investor” within the meaning of Rule 501(a) under the Securities Act, as indicated on
Executive’s Signature Page. 

  
 II - 2 

 Exhibit III 

Representations and Warranties of Parent 

Parent represents and warrants to Executive as of the date hereof as follows: 

(a) It is a duly organized limited partnership, validly existing and in good standing under the laws of Delaware, and has all requisite legal
power to enter into this Agreement, the Parent LP Agreement and the Securityholders Agreement, perform its obligations hereunder, and own its properties and assets. 

(b) All actions on the part of Parent necessary for the execution and delivery by it of this Agreement and the performance of its obligations
hereunder have been taken. This Agreement has been duly executed and delivered by Parent and it constitutes a valid and legally binding obligation of Parent, except as enforceability may be limited by Laws relating to bankruptcy, reorganization,
insolvency and creditors’ rights and by the availability of injunctive relief, specific performance and other equitable remedies. 
 (c)
None of the execution and delivery by Parent of this Agreement, the consummation by Parent of the transactions contemplated hereby, or compliance by Parent with any of the provisions hereof does or will conflict with, or result in any violation of
or default (with or without notice or lapse of time, or both) under (i) any order of any governmental entity applicable to Parent or by which any of the properties or assets of Parent are bound or (ii) any organizational documents of
Parent. 
 (d) Save as set out in this Agreement, no member of the Company Group has relied on, or been induced to enter into this Agreement
by, any information (written or oral), statements or warranties or representations of any description made, supplied or given by or on behalf of Executive or any of Executive’s agents or advisers in relation to the assets and liabilities of the
Company Group, their value or amount, or the businesses or affairs of the Company Group or otherwise. 
 (e) Except for the representations
and warranties contained in this Agreement, the Founder Agreement, the Parent LP Agreement and the Securityholders Agreement, Executive has not made and does not make any other representations or warranties, written or oral, statutory, express or
implied, in connection with this Agreement or the transactions contemplated hereby. 

 Appendix A 

RESTRICTIVE COVENANTS 

1. Non-Competition; Non-Solicitation. Executive
acknowledges and recognizes the highly competitive nature of the businesses of the Company Group and its Affiliates and further acknowledges and recognizes that Executive has received, and will receive, Confidential Information (as defined below)
and other trade secrets of the Company Group, and accordingly agrees as follows: 
 (a)
Non-Competition. 
 (i) During Executive’s employment with the Company
Group and until the later of (i) the third anniversary of the closing of the transactions contemplated by the Purchase Agreement (the “Post-Closing Restricted Period”) and (ii) the second anniversary of Executive’s
Termination Date (such actual period of restriction, whether such period ends upon or after the expiration of the Post-Closing Restricted Period, the “Restricted Period”), Executive will not, whether on Executive’s own behalf
or on behalf of or in conjunction with any Person, directly or indirectly solicit or assist in soliciting in competition with the Company Group the business of any then current or prospective client or customer with whom Executive (or
Executive’s direct reports) had personal contact or dealings on behalf of Parent during the one-year period preceding the termination of Executive’s employment with the Company Group. 

(ii) During the Restricted Period, Executive will not directly or indirectly: 

(A) engage in any business activities involving any Competing Business, individually or through an entity, as an employee,
director, officer, owner, investor, partner, member, consultant, contractor, agent, joint venturer or otherwise, in any geographical area where any member of the Company Group engages in its business; 

(B) acquire a financial interest in, or otherwise become actively involved with, any Competing Business, directly or
indirectly, as an individual, partner, shareholder, officer, director, principal, agent, trustee or consultant; or 
 (C)
interfere with, or attempt to interfere with, business relationships (whether formed before, on or after the date of this Agreement) between the members of the Company Group and any of their clients, customers, suppliers, partners, members or
investors. 
 (iii) Notwithstanding anything to the contrary in this Agreement, (A) Executive may, directly or
indirectly, own, solely as an investment, securities of any Competing Business which are publicly traded on a national or regional stock exchange or on the
over-the-counter market if Executive does not, directly or indirectly, own 5% or more of any class of securities of such Person; and (B) this
Section 1(a) shall not restrict (x) Executive’s participation in the activities set forth on Schedule I to the Employment Agreement or (y) Executive’s activities with respect to female empowerment and
entrepreneurialism and social justice. 

 (iv) For purposes of this Agreement, “Competing Business”
means (A) the business of online, web-based or mobile-based applications established or used for the purposes of (I) match-making for dating or romance or (II) professional networking and
(B) any business activity known to Executive that is competitive with the then-current or demonstrably planned business activities of the Company Group; provided, that online, web-based or
mobile-based applications established and predominantly used for any purposes other than those described above in clause (A) or (B) (even if such applications, for the avoidance of doubt, incidentally result in dating, romance or professional
networking) shall not constitute a Competing Business. 
 (b) Employee Non-Solicitation.
During the Restricted Period, Executive will not, whether on Executive’s own behalf or on behalf of or in conjunction with any Person, directly or indirectly: 

(i) solicit or encourage any employee of the Company Group to leave the employment of the Company Group; 

(ii) hire or solicit for employment any employee who was employed by the Company Group as of the date of Executive’s
termination of employment with the Company Group for any reason or who left the employment of the Company Group coincident with, or within one year prior to, the date of Executive’s termination of employment with the Company Group for any
reason; or 
 (iii) encourage any material consultant of the Company Group to cease working with the Company Group. 

(c) It is expressly understood and agreed that although Executive and Parent consider the restrictions contained in this
Section 1 to be reasonable and necessary to protect Parent’s legitimate business interests and to be in consideration of the Executive’s Capital Contributions and of Parent’s grant of Units pursuant to this
Agreement, in each case, in connection with the Transaction, if a final judicial determination is made by a court of competent jurisdiction that the time or territory or any other restriction contained in this Agreement is an unenforceable
restriction against Executive, the provisions of this Agreement shall not be rendered void but shall be deemed amended to apply as to such maximum time and territory and to such maximum extent as such court may judicially determine or indicate to be
enforceable. Alternatively, if any court of competent jurisdiction finds that any restriction contained in this Agreement is unenforceable, and such restriction cannot be amended so as to make it enforceable, such finding shall not affect the
enforceability of any of the other restrictions contained herein. 
 (d) The period of time during which the provisions of this
Section 1 shall be in effect shall be extended by the length of time during which Executive is in breach of the terms hereof as determined by any court of competent jurisdiction on Parent’s application for injunctive
relief. 

  
 A - 2 

 (e) The provisions of this Section 1 shall survive the termination
of Executive’s employment for any reason, including but not limited to, any termination other than for Cause. 
 2. Confidentiality;
Intellectual Property. 
 (a) Confidentiality. 

(i) Executive will not at any time (whether during or after Executive’s employment with Parent), (x) retain; or
(y) disclose, divulge, reveal, communicate, share, transfer or provide access to any Person outside any Company Group member (other than (A) Executive’s professional advisers who are bound by confidentiality obligations, (B) in
performance of Executive’s duties under Executive’s employment and pursuant to customary industry practice, (C) in connection with any litigation proceedings for enforcement by Executive of Executive’s rights under this Agreement
and (D) to Executive’s representatives who have a need to know such information for tax or financial reporting reasons), any non-public, proprietary or confidential information (in any form or
medium, including text, digital or electronic) – including, without limitation, trade secrets, know-how, research and development, software, databases, inventions, processes, formulae, technology, designs
and other intellectual property, information concerning finances, investments, profits, pricing, costs, products, services, vendors, customers, clients, partners, investors, personnel, compensation, recruiting, training, advertising, sales,
marketing, promotions, government and regulatory activities and approvals (in any form or medium, tangible or intangible) – concerning the past, current or future business, activities and operations of any Company Group member and/or any third
party that has disclosed or provided any of same to any Company Group member on a confidential basis (“Confidential Information”) without the prior written authorization of the Board. Executive will not at any time (whether during
or after Executive’s employment with the Company Group) use any Confidential Information for the benefit, purposes or account of Executive or any other Person, other than in the performance of Executive’s duties under the Employment
Agreement. 
 (ii) “Confidential Information” shall not include any information that is (A) generally
known to the industry or the public other than as a result of Executive’s breach of this covenant; (B) made available to Executive by a third party without breach of any confidentiality obligation or other wrongful act of which Executive
has knowledge; (C) required by law to be disclosed; provided, that with respect to subsection (C) Executive shall (to the extent legally permissible and reasonably practicable) give prompt written notice to Parent of such
requirement, disclose no more information than is so required, and reasonably cooperate with any attempts by any Company Group member to obtain a protective order or similar treatment; or (D) permitted to be disclosed pursuant to any
organizational document of the Company Group. 

  
 A - 3 

 (iii) Except as required by law, Executive will not disclose to anyone,
other than Executive’s family (it being understood that, in this Agreement, the term “family” refers to Executive, Executive’s spouse, spouse equivalent, children, parents, spouse’s parents and spouse equivalent’s
parents) and advisors, the existence or contents of this Agreement; provided, that Executive may disclose to any prospective future employer executive compensation and the provisions of this Appendix A, and may disclose the existence or
contents of this Agreement in connection with any litigation proceedings for enforcement by Executive of Executive’s rights under this Agreement (provided that, in connection with any such litigation or proceedings not involving Parent
or any of its Affiliates, Executive shall (to the extent legally permissible and reasonably practicable) disclose no more information than is required). This Section 2(a)(iii) shall terminate if Parent publicly discloses a
copy of this Agreement (or, if Parent publicly discloses summaries or excerpts of this Agreement, to the extent so disclosed). 

(iv) Upon termination of Executive’s employment with the Company Group for any reason, Executive shall, upon Parent’s
request, promptly destroy, delete, or return to Parent, at Parent’s option, all originals and copies in any form or medium (including memoranda, books, papers, plans, computer files, letters and other data) in Executive’s possession or
control (including any of the foregoing stored or located in Executive’s office, home, laptop or other computer, whether or not Parent property) that contain Confidential Information, except that Executive may retain only those portions of any
personal notes, notebooks and diaries that do not contain any Confidential Information and nothing herein shall require Executive to destroy any computer records or files containing Confidential Information which Executive is required to maintain
pursuant to applicable law or in connection with any litigation proceedings for enforcement by Executive of Executive’s rights under this Agreement; provided, that the provisions of this Agreement will continue to apply to such
Confidential Information. 
 (v) Nothing in this Agreement shall prohibit or impede Executive from communicating, cooperating
or filing a complaint with any U.S. federal, state or local governmental or law enforcement branch, agency or entity (or similar bodies of relevant foreign jurisdictions) (collectively, a “Governmental Entity”) with respect to
possible violations of any applicable law or regulation, or from otherwise making disclosures to any Governmental Entity that are protected under the whistleblower provisions of any such law or regulation; provided, that in each case such
communications and disclosures are consistent with applicable law, and nothing herein shall preclude Executive’s right to receive an award from a Governmental Entity for information provided under any whistleblower program. Executive does not
need the prior authorization of (or to give notice to) Parent regarding any such communication or disclosure. 
 (vi)
Pursuant to the Defend Trade Secrets Act of 2016, Parent and Executive hereby confirm, understand and acknowledge that Executive shall not be held criminally or civilly liable under any applicable federal or state trade secret law for the disclosure
of a trade secret that is made (A) in confidence to a federal, state or local government official, either directly or indirectly, or to an attorney, in each case solely for the purpose of reporting or investigating a suspected violation of law,
or (B) in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. Parent and Executive hereby confirm, understand and acknowledge further that if Executive files a lawsuit for retaliation by an
employer for reporting a suspected violation of law, Executive may disclose the trade secret to Executive’s attorney and use the trade secret information in the court proceeding, if Executive (x) files any document containing

  
 A - 4 

 
the trade secret under seal and (y) does not disclose the trade secret, except pursuant to court order. Moreover, Executive does not need the prior authorization of (or to give notice to)
Parent regarding any such communication or disclosure. Except as required by applicable law, under no circumstance will Executive be authorized to disclose any information covered by attorney-client privilege or attorney work product of Parent,
without prior written consent of Parent’s General Counsel or other officer designated by Parent. 
 (b) Intellectual Property.

 (i) If Executive creates, invents, designs, develops, contributes to or improves any works of authorship, inventions,
concepts, intellectual property, materials, trademarks or similar rights, documents or other work product (including without limitation, research, reports, software, algorithms, techniques, databases, systems, applications, presentations, textual
works, content, improvements, or audiovisual materials), whether or not patentable or registrable under patent, trademark, copyright or similar laws (“Works”), either alone or with third parties, at any time during Executive’s
employment by the Company Group members and within the scope of such employment (it being understood that, for the avoidance of doubt, the activities set forth on Schedule I of the Employment Agreement shall not be considered within the scope of
such employment for the purposes of this Section 2) and/or with the use of any resources of any Company Group member or their respective Affiliates, such Works shall be “Company Group Works” (it
being understood that, notwithstanding anything herein to the contrary, in no event shall Executive’s name, likeness, image or any other rights of publicity be considered Company Group Works). Executive agrees that all such Company Group Works
shall, as between the parties hereto, be the sole and exclusive property and intellectual property of Parent. Notwithstanding the foregoing, Executive hereby irrevocably assigns, transfers and conveys (and agrees to so assign, transfer and convey),
to the maximum extent permitted by applicable law, all of Executive’s right, title, and interest therein (including rights under patent, industrial property, copyright, trademark, trade secret, unfair competition, other intellectual property
laws, and related laws) to the Company Group members to the extent ownership of any such rights does not vest originally in such Company Group members whether as a “work made for hire” or by virtue of the prior sentence. If Executive
creates any written records (in the form of notes, sketches, drawings, or any other tangible form or media) of any Company Group Works, such records will remain, as between the parties hereto, the sole property and intellectual property of the
Company Group members at all times. For clarity, any activities using Executive’s name, likeness, image or any other rights of publicity, to the extent such activities (A)(x) would not otherwise be prohibited by
Section 1(a) and (y) are outside of the ordinary course of business of the Company Group, as such business exists now or at any time in the future or (B) are otherwise approved by the Board (which approval shall
not be unreasonably withheld, conditioned or delayed) shall not be considered within the scope of Executive’s employment for purposes of this Section 2. 

  
 A - 5 

 (ii) Executive hereby assigns and agrees to assign all of Executive’s
rights of attribution, paternity, integrity, modification, disclosure and withdrawal, and any other rights throughout the world that may be known as or referred to as “moral rights,” “artist’s rights,” “droit
moral,” or the like (collectively, “Moral Rights”) in any of the Company Group Works. To the extent that Moral Rights cannot be assigned under applicable law, Executive hereby waives and agrees not to enforce any and all such
Moral Rights, including, without limitation, any limitation on subsequent modification, to the fullest extent permitted under applicable law. 

(iii) Executive shall take all reasonably requested actions and execute all reasonably requested documents (including any
licenses or assignments required by a government contract) at the expense of any Company Group member (but without further remuneration) to assist the applicable Company Group member or its affiliates in validating, maintaining, protecting,
enforcing, perfecting, recording, patenting or registering any of the Company Group members’ rights in the Company Group Works. Executive hereby designates and appoints Parent and its designees as Executive’s agent and attorney-in-fact, to act for and in Executive’s behalf and stead solely to the extent necessary to execute and file such documents and solely to the extent Executive is
unable or unwilling to do so. This power of attorney is coupled with an interest and is irrevocable. Executive shall not knowingly take any actions inconsistent with Parent’s ownership rights set forth in this
Section 2, including by filing to register any Company Group Works in Executive’s own name. 

(iv) Executive shall not improperly use for the benefit of, bring to any premises of, divulge, disclose, communicate, reveal,
transfer or provide access to, or share with any Company Group member or their respective Affiliates any confidential, proprietary or non-public information or intellectual property relating to a former
employer or other third party without the prior written permission of such third party. Executive shall comply with all relevant policies and guidelines of the Company Group that are from time to time previously disclosed to Executive, including
regarding the protection of Confidential Information and intellectual property and potential conflicts of interest. 
 (v)
Executive has listed on the attached Schedule A-1, Works that are owned by Executive, in whole or jointly with others prior to Executive’s employment with the Company Group (such Works, together
with any Works owned by Executive in whole or jointly with others prior to Executive’s employment with the Company Group, collectively, “Prior Works”). Executive shall not use any Prior Work in connection with Executive’s
employment with the Company Group without prior written consent of Parent. If, in connection with Executive’s employment with Parent, Executive incorporates into any Parent product, service or process any Prior Work (or any portion of a Prior
Work), in any manner whatsoever, Executive grants Parent a non-exclusive perpetual (or the maximum time period allowed by applicable law), sublicensable, assignable, royalty-free right and worldwide license to
use, modify, reproduce, reduce to practice, market, distribute, communicate and/or sell such Prior Work or portion of such Prior Work solely to the extent necessary for Parent to exploit such Parent product, service or process. Parent, on behalf of
itself and the other members of the Company Group, agrees that any and all Prior Works shall, as between the parties hereto, be and remain the sole and exclusive property and intellectual property of Executive. For the avoidance of doubt,
notwithstanding anything herein to the contrary, in no event shall any Prior Works (or any portion thereof) be considered “Confidential Information” under this Agreement. 

  
 A - 6 

 (c) The provisions of Section 2 hereof shall survive the
termination of Executive’s employment for any reason (except as otherwise set forth in Section 2(a)(iv) hereof). 

3. Non-Disparagement. During the period of Executive’s employment with the Company Group
and following a termination of employment for any reason (i) Executive agrees not to make, or direct any other Person to make, any Disparaging Statement (as defined below) about the Company Group, Sponsor or any of their respective Affiliates
(or any of their respective officers or directors) (it being understood that comments made in Executive’s good faith performance of Executive’s duties hereunder shall not be deemed disparaging or defamatory for purposes of this Agreement)
and (ii) Parent shall instruct the members of the Board that are affiliated with Sponsor not to make, or direct any other Person to make, any Disparaging Statement about Executive or Executive’s spouse. In addition, following the
termination of Executive’s employment with the Company Group for any reason, Parent shall instruct the members of the Company Group’s management team and any other individual who is authorized to make any public statement on behalf of the
Company Group not to make, or direct any other Person to make, any Disparaging Statement about Executive or Executive’s spouse. For purposes of this Agreement, a “Disparaging Statement” shall mean any communication that is
intended to defame or disparage, or has the effect of defaming or disparaging. 

  
 A - 7EX-10.25

 Exhibit 10.25 

INCENTIVE UNIT AWARD AGREEMENT 

(Incentive Units of Partnership) 

THIS INCENTIVE UNIT AWARD AGREEMENT (this “Agreement”) by and between Buzz Management Aggregator L.P., a Delaware limited
partnership (“Partnership”), Buzz Holdings L.P., a Delaware limited partnership (“Parent”), and the individual named on the Signature Page hereto (“Participant”) is made as of the date set forth on
such Signature Page. 
 WHEREAS, Partnership is an interest holder in Parent, and Parent is an indirect interest holder of the entity that
employs Participant (the “Employer”); 
 WHEREAS, on the terms and subject to the conditions hereof, Participant desires to
subscribe for and acquire from Partnership, and Partnership desires to issue and provide to Participant Class B Units of Partnership (collectively, the “Incentive Units”), in the amounts set forth on the Signature Page, as
hereinafter set forth; 
 WHEREAS, on the terms and subject to the conditions hereof, Partnership desires to acquire from Parent, and Parent
desires to issue and provide to Partnership, Class B Units of Parent, which shall be subject to the same terms and conditions as the Incentive Units; and 

WHEREAS, this Agreement is one of several agreements being entered into by Partnership and Parent with certain persons who are or will be
directors or key employees or advisors of Parent or one or more of its Subsidiaries, as part of management equity purchase plans designed to comply with Regulation D or Rule 701, as applicable, promulgated under the Securities Act. 

NOW, THEREFORE, in order to implement the foregoing and in consideration of the mutual representations, warranties, covenants and agreements
contained herein, the parties hereto agree as follows: 
 1. Definitions. Defined terms are as set forth in Exhibit I
hereto and capitalized terms not defined herein or in Exhibit I shall have the meaning set forth in the Plan or, if not defined in the Plan, as defined in the Partnership LP Agreement, or, if not defined in the Plan or the
Partnership LP Agreement, as defined in the Parent LP Agreement, or if not defined in the Plan, the Partnership LP Agreement or the Parent LP Agreement, as defined in the Securityholders Agreement. 

2. Incentive Units. 
 2.1 Grant of
Incentive Units of Partnership. Pursuant to the terms and subject to the conditions set forth in the Plan and this Agreement, Participant hereby subscribes for, and Partnership hereby agrees to issue and award to Participant on the date
specified on the Signature Page (the “Closing Date”), the number of Incentive Units set forth on the Signature Page in exchange for the services performed to or for the benefit of Partnership, Parent, the Employer and/or one of
their respective Subsidiaries by Participant, and subject to vesting in accordance with Schedule A hereto. 
 2.2
Grant of Class B Units of Parent. In connection with the grant of the Incentive Units hereunder by Partnership to Participant, Parent hereby grants to Partnership, effective as of the Closing Date, an equivalent number of
Class B Units of Parent, with a Base Price applicable to such Class B Units specified on the Signature Page, subject to the terms of the Parent LP Agreement. 

 2.3 The Closing. The closing (the “Closing”) of the grant of
Incentive Units hereunder shall take place on the Closing Date. 
 2.4 Section 83(b) Election. Within 10 days
after the Closing, Participant shall provide Partnership and the Employer with a copy of a completed election with respect to the Incentive Units subscribed for at the Closing under Section 83(b) of the Code, and the regulations promulgated
thereunder in the form attached hereto. Participant should consult Participant’s tax advisor regarding the consequences of a Section 83(b) election, as well as the receipt, vesting, holding and sale of the Incentive Units. 

2.5 Closing Conditions. Notwithstanding anything in this Agreement to the contrary, Partnership shall be under no obligation to issue
or grant to Participant any Incentive Units unless (a) Participant is an employee of, or service provider to, the Employer, Parent or one of their respective Subsidiaries on the Closing Date; (b) the representations of Participant
contained in Section 3 hereof are true and correct in all material respects as of the Closing Date; and (c) Participant is not in breach of any agreement, obligation or covenant herein required to be performed or observed by Participant on
or prior to the Closing Date. 
 3. Investment Representations and Covenants of Participant. Participant acknowledges and represents the
representations and warranties as set forth in Exhibit II hereto. 
 4. Certain Sales and Forfeitures Upon Termination of
Employment. 
 4.1 Call Options. 

(a) If (i) Participant’s employment with or service to the Employer, Parent and their Subsidiaries is terminated by Employer, Parent
or its Subsidiaries for Cause, (ii) Participant voluntarily resigns Participant’s employment with or services to the Employer, Parent and its Subsidiaries when grounds for Cause exist, or (iii) a Restrictive Covenant Violation occurs,
Partnership shall have the right, for 12 months following, as applicable, each of (x) the Termination Date or (y) the date of such Restrictive Covenant Violation (or, if later, the date on which a member of the Board (other than
Participant and Participant’s designee(s), if applicable) has actual knowledge thereof), to purchase (together with the rights in Section 4.1(b) and Section 4.1(c), the “Call Option”), and each member of
Participant’s Group shall be required to sell to Partnership, all or any portion of the Vested Incentive Units then held by such member of Participant’s Group at a purchase price per Vested Incentive Unit equal to the lesser of
(1) Fair Market Value (measured as of the date of the Call Notice (as defined below) is delivered, the “Repurchase Notice Date”) and (2) Cost; provided, that such purchase price shall not be less than zero. 

(b) If Participant’s employment with or service to, as applicable, Parent and its Subsidiaries terminates for any reason other than as
provided for in Section 4.1(a), Partnership shall have the right, for 12 months following the Termination Date, to purchase, and each member of Participant’s Group shall be required to sell to Partnership, all or any portion of the Vested
Incentive Units then held by such member of Participant’s Group at a purchase price per Vested Incentive Unit equal to Fair Market Value (measured as of the Repurchase Notice Date); provided, that such purchase price shall not be less
than zero. 
 (c) In the event that Participant engages in a Competing Business (as defined in Appendix A) at any time after
Participant’s Termination Date (regardless of whether such conduct constitutes a Restrictive Covenant Violation), then Partnership shall have the right, for 12 months following the date of such engagement in a Competing Business (or, if later,
the date on which the Board 

  
 2 

 
(other than Participant and Participant’s designee(s), if applicable) has knowledge thereof), and each member of Participant’s Group shall be required to sell to Partnership, all or any
portion of the Vested Incentive Units then held by such member of Participant’s Group at a purchase price per Vested Incentive Unit equal to Fair Market Value (measured as of the Repurchase Notice Date). Partnership may elect to exercise its
Call Option in Section 4.1(a) in lieu of this Section 4.1(c), to the extent applicable. 
 (d) If Participant’s employment
with Parent and its Subsidiaries terminates for any reason, all Unvested Incentive Units will be forfeited immediately without further action by Parent (or to the extent a forfeiture is not permissible under applicable law for any reason, such
Unvested Incentive Units shall be subject to the Call Option in Section 4.1(a), with the purchase price per Unvested Incentive Unit equal to the lesser of (1) Fair Market Value (measured as of the Repurchase Notice Date) and
(2) Cost); provided, that such purchase price shall not be less than zero. 
 (e) If Partnership desires to exercise the Call
Option pursuant to this Section 4.1, Partnership shall send written notice to each member of Participant’s Group of its intention to purchase Incentive Units, specifying the number of Incentive Units to be purchased and the purchase price
thereof (the “Call Notice”). Subject to the provisions of Section 5, the closing of the purchase shall take place at the principal office of Partnership on a date specified by Partnership not later than the 10th day after the giving of the Call Notice. Notwithstanding the foregoing, if Partnership elects not to exercise the Call Option pursuant to this Section 4.1 (or elects to exercise the Call Option
with respect to less than all Incentive Units), Sponsor may elect to cause one of its Affiliates or another designee to purchase such Incentive Units on the same terms and conditions set forth in this Section 4.1 by providing written notice to
each member of Participant’s Group of its intention to purchase Incentive Units. For avoidance of doubt, Participant shall retain Vested Incentive Units (as determined in accordance with Schedule A) following a
Termination to the extent that the Partnership (or, as applicable, one of Sponsor’s Affiliates or designees) does not elect to exercise the Call Option pursuant to this Section 4.1. 

4.2 Obligation to Sell Several. If there is more than one member of Participant’s Group, the failure of any one member thereof to
perform its obligations hereunder shall not excuse or affect the obligations of any other members thereof, and the closing of the purchases from such other members by Partnership shall not excuse, or constitute a waiver of its rights against, the
defaulting member. 
 5. Payment Provisions. 

5.1 Certain Limitations on Partnership’s Obligations to Purchase Incentive Units. Notwithstanding anything to the
contrary contained herein, Partnership shall not be obligated to purchase any Incentive Units at any time pursuant to Section 4, regardless of whether it has delivered a notice of its election to purchase any such Incentive Units, to the extent
that the purchase of such Incentive Units or the payment to Partnership, Parent or one of its respective Subsidiaries of a cash dividend or distribution by Parent or a Subsidiary of Parent to fund such purchase (together with any other purchases of
Incentive Units pursuant to Section 4 or pursuant to similar provisions in agreements with other employees, service providers or equityholders, as applicable, of Parent and its Subsidiaries of which Partnership has at such time been given or
has given notice and together with cash dividends and distributions to fund such other purchases) would result in a violation of any law, statute, rule regulation, policy, order, writ, injunction, decree or judgment promulgated or entered by any
federal, state, local, foreign court or governmental authority applicable to Partnership, Parent or any of its Subsidiaries or any of its or their property. 

5.2 Payment for Incentive Units. If at any time Partnership elects to purchase any Incentive Units pursuant to Section 4,
Partnership shall pay the purchase price for the Incentive Units it purchases (i) first, by the cancellation of indebtedness of any kind, if any, owing from Participant to Parent or any of its Subsidiaries (which indebtedness shall be applied
pro rata against the proceeds receivable by each 

  
 3 

 
member of Participant’s Group receiving consideration in such repurchase) and (ii) then, by Partnership’s delivery of a check or wire transfer of immediately available funds for
the remainder of the purchase price, if any, against delivery of the certificates or other instruments, if any, representing the Incentive Units so purchased, duly endorsed; provided, that if (x) any of the conditions set forth in
Section 5.1 exists, (y) Partnership has a lack of available cash to purchase such Incentive Units, as reasonably determined in good faith by the Board or (z) such purchase of Incentive Units would result in a Financing Default (either
directly or indirectly as a result of the prohibition of a related cash dividend or distribution) (each a “Cash Payment Restriction”), Partnership may (I) if the purchase of such Incentive Units is pursuant to the Call Option,
defer the Call Option until the date that is 18 months following such time as the Board concludes that such Cash Payment Restriction no longer exists or (II) satisfy payment of the portion of the cash payment so prohibited, to the extent
such payment is not prohibited, by Partnership’s delivery of a junior subordinated promissory note from Parent (which shall be subordinated and subject in right of payment to the prior payment of any debt outstanding under the senior Financing
Agreements and any modifications, renewals, extensions, replacements and refunding of all such indebtedness) of Parent (a “Junior Subordinated Note”) in a principal amount equal to the balance of the purchase price, payable within
90 days following the date that is 12 months following such time as the Board concludes that a Cash Payment Restriction no longer exists), and bearing interest payable (and compounded to the extent not so paid) as of the last day of each year at the
“prime rate” (as published for JPMorgan Chase Bank, from time to time), and all such accrued and unpaid interest payable on the date of the payment of principal (or, if applicable, the last installment of principal), with payments to be
applied in the order of: first to any enforcement costs incurred by Participant or Participant’s Group, second to interest and third to principal. Partnership shall have the rights set forth in clause (i) of the first sentence of this
Section 5.2 whether or not Participant or any member of Participant’s Group is selling such Incentive Units even if Participant’s Group is not an obligor of Partnership, Parent or any of its Subsidiaries. The principal of, and accrued
interest on, any such Junior Subordinated Note may be prepaid in whole or in part at any time at the option of Partnership; provided, that upon a Change of Control or an initial public offering of Parent, the principal of, and accrued
interest on, any Junior Subordinated Note shall become immediately due and payable. To the extent that Parent is restricted from paying accrued interest that is required to be paid on any Junior Subordinated Note prior to maturity, due to the
existence of any Cash Payment Restriction, such interest shall be cumulated, compounded annually, and accrued until and to the extent that such Cash Payment Restriction no longer exists, at which time such accrued interest shall be immediately paid.
Notwithstanding any other provision in this Agreement, Partnership may elect to pay the purchase price hereunder in shares or other equity securities of one of Parent’s direct or indirect Subsidiaries with a fair market value equal to the
applicable purchase price; provided, that such Subsidiary redeems such shares or other equity securities as soon as reasonably practicable for cash equal to the applicable purchase price or a Junior Subordinated Note with a principal amount
equal to the applicable purchase price. 
 5.3 Repayment of Proceeds. If (a) Participant’s employment or service, as
applicable, is terminated by Parent or its Subsidiaries for Cause, (b) Parent or any of its Subsidiaries discovers following Participant’s termination of employment or service, as applicable, that grounds for a termination for Cause
existed at the time of such termination, or (c)(i) a Restrictive Covenant Violation of any restrictive covenant contained in Section 1 of Appendix A occurs or (ii) a Restrictive Covenant Violation of any restrictive covenant contained
in Section 2 or Section 3 of Appendix A occurs within two years following the Termination Date, then Participant shall be required, in addition to any other remedy available (on a non-exclusive
basis), to pay to Parent or Partnership, as applicable, within 10 Business Days following Parent’s or Partnership’s request to Participant therefor, an amount equal to the excess, if any, of (A) the sum of (x) the value of
Participant’s Incentive Units (to the extent then held by Participant’s Group) and (y) the aggregate after-tax proceeds (taking into account all amounts of tax that would be recoverable upon a
claim of loss for payment of such proceeds in the year of repayment) Participant or any of Participant’s Permitted Transferees received upon the sale or other disposition of, or 

  
 4 

 
distributions in respect of, Participant’s Incentive Units over (B) the aggregate Cost of such Incentive Units. Any references in this Section 5.3(b) to grounds existing for a
termination with Cause shall be determined without regard to any cure period or other procedural delay or event required prior to a finding of, or termination for, Cause. 

6. Parent Purchases. In the event that any Incentive Units are purchased by Partnership pursuant to the applicable terms of this Agreement, an equal
number of Class B Units of Parent held by Partnership shall automatically and simultaneously be purchased by Parent on the same terms unless otherwise determined by the Board. Notwithstanding the foregoing, purchases under this Agreement may,
in the sole and absolute discretion of the Managing Member, be effected by (a) causing Partnership to redeem the relevant Incentive Units of Partnership in exchange for the corresponding Class B Units of Parent that are held by Partnership
and (b) following the redemption in clause (a), Parent purchasing such Class B Units from the relevant holder pursuant to the applicable terms of this Agreement (including, as applicable, the Partnership LP Agreement, Parent LP Agreement
and Securityholders Agreement). 
 7. Restrictive Covenants (Appendix A). Participant acknowledges and recognizes the highly competitive nature of
the businesses of Parent and its Subsidiaries and accordingly agrees, in consideration of the receipt of Incentive Units hereunder, in Participant’s capacity as an indirect equity holder in Parent and its Subsidiaries, to the provisions of
Appendix A to this Agreement. Participant acknowledges and agrees that remedies of Partnership, Parent and their Subsidiaries at law for a breach or threatened breach of any of the provisions of Appendix A would be inadequate, and Partnership,
Parent and its Subsidiaries and their respective Affiliates may suffer irreparable damages as a result of such breach or threatened breach by Participant, regardless of whether Participant then holds Incentive Units. In recognition of this fact,
Participant agrees that, in addition to any remedies at law, (a) in the event of such a breach or threatened breach, Partnership, Parent, Sponsor and their Affiliates shall be entitled to cease making any payments or providing any payments or
providing any benefit otherwise required by this Agreement and (b) in the event of such a breach, Partnership, Parent and their Affiliates, or, if applicable Participant, as the case may be, without posting any bond, shall be entitled to obtain
equitable relief (to the extent ordered by a court of competent jurisdiction) in the form of specific performance, temporary restraining order, temporary or permanent injunction or any other equitable remedy which may then be available. 

8. Miscellaneous. 
 8.1 Transfers.
The Incentive Units may only be transferred if permitted by the Partnership LP Agreement, the Parent LP Agreement and the Securityholders’ Agreement, and, prior to any transfer of Incentive Units to a Permitted Transferee, Participant shall
deliver to Partnership a written agreement of the proposed transferee evidencing such Person’s undertaking to be bound by the terms of this Agreement and the Partnership LP Agreement and acknowledging that any corresponding Units of Parent held
by Partnership are subject to the terms of the Securityholders Agreement and the Parent LP Agreement. Any transfer or attempted transfer of Incentive Units in violation of any provision of this Agreement, the Plan, the Partnership LP Agreement, the
Parent LP Agreement or the Securityholders Agreement shall be void, and Partnership shall not record such transfer on its books or treat any purported transferee of such Incentive Units as the owner of such Incentive Units for any purpose.
Notwithstanding any provision to the contrary in the Partnership LP Agreement, the Parent LP Agreement or the Securityholders Agreement, no Unvested Incentive Unit shall be transferred without the prior written consent of Partnership, which may be
withheld in its sole discretion. 

  
 5 

 8.2 Recapitalizations, Exchanges, Etc. Affecting Incentive Units. The provisions of
this Agreement shall apply, to the full extent set forth herein with respect to Incentive Units, to any and all securities of Partnership, Parent or any successor or assign of Partnership or Parent (whether by merger, consolidation, sale of assets
or otherwise) which may be issued in respect of, in exchange for, or in substitution of the Incentive Units, by reason of any dividend payable in Incentive Units, issuance of Incentive Units, combination, recapitalization, reclassification, merger,
consolidation or otherwise. 
 8.3 Participant’s Employment by, or Provision of Services to, the Employer. Nothing contained in
this Agreement shall be deemed to obligate Partnership, Parent, the Employer or any Subsidiary or Affiliate of any of them to employ Participant in any capacity whatsoever or to prohibit or restrict any of them from changing Participant’s role
from a management-level employee to a non-management level employee or terminating the employment of, or provision of services by, Participant at any time or for any reason whatsoever, with or without Cause.

 8.4 Cooperation. Participant agrees to reasonably cooperate with Partnership and Parent in taking action reasonably necessary to
consummate the transactions contemplated by this Agreement. 
 8.5 Binding Effect. The provisions of this Agreement shall be binding
upon and accrue to the benefit of the parties hereto and their respective heirs, legal representatives, successors and assigns; provided, that no Permitted Transferee shall derive any rights under this Agreement unless and until such
Permitted Transferee has executed and delivered to Partnership a valid undertaking and becomes bound by the terms of this Agreement; provided, further, that Sponsor is a third party beneficiary of this Agreement and shall have the
right to enforce the provisions hereof. 
 8.6 Amendment; Waiver. This Agreement may be amended only by a written instrument signed
by the parties hereto. No waiver by any party hereto of any of the provisions hereof shall be effective unless set forth in a writing executed by the party so waiving. 

8.7 Governing Law; Jurisdiction. This Agreement shall be governed by and construed and enforced in accordance with the laws of the
State of Delaware applicable to contracts made and to be performed therein (except that the provisions of Section 1 of Appendix A shall be governed by the law of the state where Participant is principally employed by, or providing services
to, Parent or its Subsidiaries or, if Participant and Parent or its Subsidiaries are party to an Employment Agreement, the law of the state that governs such Employment Agreement). Any suit, action or proceeding with respect to this Agreement, or
any judgment entered by any court in respect of any thereof, shall be brought in any court of competent jurisdiction in the State of Delaware, and each of Partnership, Parent, Participant and the members of Participant’s Group hereby submits to
the exclusive jurisdiction of such court for the purpose of any such suit, action, proceeding or judgment. Each of Participant, the members of Participant’s Group, Partnership and Parent hereby irrevocably waives (a) any objections which
it may now or hereafter have to the laying of the venue of any suit, action or proceeding arising out of or relating to this Agreement brought in any court of competent jurisdiction in the State of Delaware, (b) any claim that any such suit,
action or proceeding brought in any such court has been brought in any inconvenient forum and (c) any right to a jury trial. 
 8.8
Notices. All notices and other communications hereunder shall be in writing and shall be deemed to have been duly given when delivered by hand or overnight courier or three postal delivery days after it has been mailed by United States
registered mail, return receipt requested, postage prepaid, addressed to the respective addresses set forth below in this Agreement, or to such other address as either party may have furnished to the other in writing in accordance herewith, except
that notice of change of address shall be effective only upon receipt. 

  
 6 

 (a) If to Partnership: 

Buzz Management Aggregator L.P. 

c/o The Blackstone Group Inc. 

345 Park Avenue 
 New York, New
York 10154 
 Attention: Martin Brand 

                  Jon Korngold 

Email:    [email address] 

                [email address] 

with a copy to (which shall not constitute notice): 

Simpson Thacher & Bartlett LLP 

425 Lexington Avenue 
 New York,
New York 10017 
 Attention:    Anthony Vernace 

                    Gregory T. Grogan 

Email:         [email address] 

                    [email address] 

with a copy to: 
 Buzz Holdings
L.P. 
 1105 W. 41st Street, Suite A 

Austin, TX 78756 
 Attention:
General Counsel 
 (b) If to Parent: 

Buzz Holdings L.P. 
 c/o The
Blackstone Group Inc. 
 345 Park Avenue 

New York, New York 10154 

Attention: Martin Brand 

                 Jon Korngold 

Email:      [email address] 

                 [email address] 

with a copy to (which shall not constitute notice): 

Simpson Thacher & Bartlett LLP 

425 Lexington Avenue 
 New York,
New York 10017 
 Attention:    Anthony Vernace 

                    Gregory T. Grogan 

Email:         [email address] 

                    [email address] 

  
 7 

 with a copy to: 

Buzz Management Aggregator L.P. 

1105 W. 41st Street, Suite A 

Austin, TX 78756 
 Attention:
General Counsel 
 (c) If to Participant: 

To the most recent address of Participant set forth in the personnel records of Parent. 

8.9 Integration. This Agreement and the documents referred to herein or delivered pursuant hereto which form a part hereof, including
without limitation, the Plan, the Partnership LP Agreement, the Parent LP Agreement and the Securityholders’ Agreement, contain the entire understanding of the parties with respect to the subject matter hereof and thereof; provided, that
if Partnership, Parent, the Employer, or any of their Subsidiaries or Affiliates from time to time is or becomes a beneficiary under one or more other confidentiality, nondisclosure, non-competition, non-solicitation, intellectual property or non-disparagement provisions applicable to Participant under a written agreement, policy and/or plan, such other agreement(s),
policy(ies) and/or plan(s) shall remain in full force and effect and continue in addition to this Agreement. There are no restrictions, agreements, promises, representations, warranties, covenants or undertakings with respect to the subject matter
hereof other than those expressly set forth herein and therein. This Agreement supersedes all prior agreements and understandings between the parties with respect to such subject matter, subject to the proviso in the first sentence of this Section.

 8.10 Counterparts. This Agreement may be executed in separate counterparts, and by different parties on separate counterparts each
of which shall be deemed an original copy and all of which shall constitute one and the same instrument, binding on all parties hereto. 

8.11 Injunctive Relief. Participant and Participant’s Permitted Transferees each acknowledge and agree that a violation of any of
the terms of this Agreement will cause Partnership, Parent and its Subsidiaries irreparable injury for which adequate remedy at law is not available. Accordingly, it is agreed that Partnership, Parent and/or the applicable Subsidiaries shall be
entitled to an injunction, restraining order or other equitable relief (to the extent ordered by a court of competent jurisdiction) to prevent breaches of the provisions of this Agreement and to enforce specifically the terms and provisions hereof
in any court of competent jurisdiction in the United States or any state thereof, in addition to any other remedy to which it may be entitled at law or equity. 

8.12 Rights Cumulative; Waiver. The rights and remedies of Participant, Partnership and Parent under this Agreement shall be cumulative
and not exclusive of any rights or remedies which either would otherwise have hereunder or at law or in equity or by statute, and no failure or delay by either party in exercising any right or remedy shall impair any such right or remedy or operate
as a waiver of such right or remedy, nor shall any single or partial exercise of any power or right preclude such party’s other or further exercise or the exercise of any other power or right. The waiver by any party hereto of a breach of any
provision of this Agreement shall not operate or be construed as a waiver of any preceding or succeeding breach and no failure by either party to exercise any right or privilege hereunder shall be deemed a waiver of such party’s rights or
privileges hereunder or shall be deemed a waiver of such party’s rights to exercise the same at any subsequent time or times hereunder. 

8.13 Joinder to the Partnership LP Agreement, Parent LP Agreement and Securityholders Agreement. By executing and delivering this
Agreement, Participant hereby adopts and approves the Partnership LP Agreement, the Parent LP Agreement and the Securityholders Agreement and agrees, effective commencing on the date on which Participant first becomes the owner of any Incentive
Units or otherwise holds any interests of Partnership in accordance with this Agreement, the Plan, the Partnership LP Agreement, the Parent LP Agreement and the Securityholders Agreement, to be bound by, and to

  
 8 

 
comply with, the provisions of the Partnership LP Agreement as a Member and the provisions of the Securityholders Agreement as a “Securityholder” in the same manner as if Participant
were an original signatory to each such agreement; provided, that, for the avoidance of doubt, to the extent Participant does not directly hold Class B Units of Parent, Participant will not be a “Member” under the Parent LP
Agreement or a “Securityholder” under the Securityholders Agreement, but Participant acknowledges that any Class B Units of Parent held by Partnership that correspond with Participant’s Incentive Units will be subject to the
terms of the Parent LP Agreement and the Securityholders Agreement to which Partnership has become a party by executing and delivering this Agreement (or another Incentive Unit Award Agreement if executed and delivered prior to the date hereof).

  
 9 

 IN WITNESS WHEREOF, the parties hereto have executed this Incentive Unit Award Agreement as
of August 8, 2020. By executing the Signature Page, the parties also are agreeing to be bound by the Partnership LP Agreement, the Parent LP Agreement and the Securityholders Agreement, effective as of the Closing Date. 

 

			
	BUZZ MANAGEMENT AGGREGATOR L.P.
	By: Buzz Holdings GP L.L.C., its general partner
	
	 /s/ Whitney Wolfe Herd

	By:	 	Whitney Wolfe Herd
	Title: Chief Executive Officer
	
	BUZZ HOLDINGS L.P.
	By: Buzz Holdings GP L.L.C., its general partner
	
	 /s/ Whitney Wolfe Herd

	By:	 	Whitney Wolfe Herd
	Title: Chief Executive Officer

 [Signature Page to Incentive Unit Award Agreement] 

 
	
	PARTICIPANT
	
	 /s/ Tariq Shaukat

Name: Tariq Shaukat

	
	[address]
	
	Address
	
	[email address]
	Email address
	
	Please check the appropriate box:

 ❑ Participant is an “accredited investor”1 within the meaning of Rule 501(a) under the Securities Act of 1933, as amended. 

❑ Participant is not an “accredited investor” within the meaning of Rule 501(a) under the Securities
Act of 1933, as amended. 
  

			
	 Number of Class B Units
	  	24,532,328.00
	 Closing Date
	  	August 8, 2020
	 Vesting Reference Date
	  	July 20, 2020
	 Base Price
	  	$0.00

  
  

	1	 You are an “accredited investor” if you meet any of the following tests:

  

	 	1.	 You are a director or executive officer of Parent; 

 

	 	2.	 You have an individual net worth, or joint net worth with your spouse, at the time of your purchase exceeding
$1,000,000. For purposes of this item, “net worth” means the excess of total assets at fair market value, including automobiles and other personal property but excluding the value of the primary residence of such natural person (and
including property owned by a spouse other than the primary residence of the spouse), over total liabilities. The amount of any mortgage or other indebtedness secured by an investor’s primary residence should not be included as a
“liability,” except to the extent the fair market value of the residence is less than the amount of such mortgage or other indebtedness; 

  

	 	3.	 You had individual income (excluding your spouse) in excess of $200,000 in both 2018 and 2019 and have a
reasonable expectation of reaching the same income level in 2020; or 

  

	 	4.	 You and your spouse had joint income in excess of $300,000 in both 2018 and 2019 and have a reasonable
expectation of reaching the same income level in 2020. 

  
 [Signature Page to
Incentive Unit Award Agreement] 

 Schedule A 

Vesting of Incentive Units 
 All Incentive
Units initially shall be Unvested Incentive Units upon the Closing Date. 
 Time-Vesting Incentive Units 

60% of the Incentive Units granted hereunder (the “Time-Vesting Incentive Units”) shall become Vested Incentive Units as to 20% of such
Time-Vesting Incentive Units on each of the first five anniversaries of the Vesting Reference Date (as set forth on the Signature Page), subject to Participant’s continued employment or service through each applicable vesting date. 

Notwithstanding the foregoing, if the Participant’s employment or service, as applicable, is terminated without Cause by the Employer or its
then-Affiliates in the two-year period following a Change of Control, then all then-outstanding Time-Vesting Incentive Units (or substitute equity or consideration of purchaser or its Affiliates, as
applicable) shall vest upon the Termination Date. 
 Upon any Termination Date, (i) all outstanding Time-Vesting Incentive Units that are Unvested
Incentive Units (after taking into account any accelerated vesting in accordance with the preceding paragraph, if applicable) will be forfeited (provided, that if Participant’s employment or service, as applicable, is terminated by
Parent or its Subsidiaries for Cause (or Participant resigns while grounds for Cause exist), all Vested Incentive Units shall also be forfeited or, to the extent such Vested Incentive Units are not able to be forfeited under applicable law, subject
to the Call Option pursuant to Section 4 of the Agreement) and (ii) all Vested Incentive Units will be subject to the Call Option pursuant to Section 4 of the Agreement. 

Performance-Vesting Incentive Units 
 40% of the
Incentive Units granted hereunder (the “Performance-Vesting Incentive Units”) shall become Vested Incentive Units at such time, prior to a Termination Date that Sponsor and its Affiliates shall have received cash proceeds (excluding
tax distributions (as defined in the Parent LP Agreement) to Sponsor up to Sponsor’s pro rata share of Parent’s net taxable income multiplied by a 30% combined U.S. federal and state tax rate) in respect of Sponsor’s investment
in Class A Units held from time to time by Sponsor in an amount necessary to ensure both (x) a specified return on Sponsor’s cumulative Capital Contributions (the “MOIC Hurdle”) and (y) a specified annual
internal rate of return on Sponsor’s cumulative Capital Contributions (the “IRR Hurdle”), as follows: 
  

									
	 Portion of

Performance-Vesting

Incentive Units
	  	MOIC Hurdle	 	  	IRR Hurdle	 
	 33.3%
	  	 	2.5x MOIC	 	  	 	17.5	% IRR 
	 33.3%
	  	 	3.0x MOIC	 	  	 	17.5	% IRR 
	 33.4%
	  	 	3.5x MOIC	 	  	 	17.5	% IRR 

 For purposes of determining whether the applicable MOIC Hurdle and/or IRR Hurdle has been satisfied, as applicable: 

 

	 	•	 	 MOIC calculations shall exclude any amount invested by Sponsor for the purpose of reducing MOIC (and not for any
bona fide business purpose) and any returns thereon; and 

  
 Schedule A-1 

	 	•	 	 For purposes of calculating MOIC and IRR, any portion of Sponsor’s investment that is Transferred pursuant
to a Post-Closing Syndication shall not be treated as a Capital Contribution (i.e., any portion of such investment will be treated as never having been invested by Sponsor and the investment and any associated return shall be disregarded).

 Upon the occurrence of a Change of Control, the Performance-Vesting Incentive Units that would not become Vested Incentive Units upon
the occurrence of such Change of Control shall be forfeited immediately prior to the occurrence of such Change of Control. 
 Upon the Termination Date, all
Performance-Vesting Incentive Units that are Unvested Incentive Units will be forfeited (provided, that if Participant’s employment or service, as applicable, is terminated by Parent or its Subsidiaries for Cause (or Participant resigns
while grounds for Cause exist), all Vested Incentive Units shall also be forfeited, or, to the extent such Vested Incentive Units are not able to be forfeited under applicable law, subject to the Call Option pursuant to Section 4 of the
Agreement) and Vested Incentive Units will be subject to the Call Option pursuant to Section 4 of the Agreement. 

  
 Schedule A-2 

 Exhibit I 

Definitions 
 Agreement. The term
“Agreement” shall have the meaning set forth in the preface. 
 Base Price. The term “Base Price,” when used in reference to a
Class B Unit, such Class B Unit’s Deemed Unit Price. 
 Cause. The term “Cause” means (i) any breach by Participant of
any of Participant’s obligations under any applicable employment or service, agreement, this Agreement (including, without limitation, a Restrictive Covenant Violation), the Partnership LP Agreement, the Parent LP Agreement or the
Securityholders Agreement; (ii) the continued failure or refusal of Participant to substantially perform the duties reasonably required of Participant as an employee or other service provider of Parent or its Subsidiaries;
(iii) Participant’s commission or conviction of or plea of guilty or nolo contendere to (1) a felony or (2) a crime involving fraud or moral turpitude (or any other crime relating to Partnership, Parent or any of its
Subsidiaries which would reasonable be expected to be materially injurious to Aggregate, Parent or any of its Subsidiaries; (iv) Participant’s theft, dishonesty or other misconduct that would reasonably be expected to be injurious to
Partnership, Parent or any of its Subsidiaries); (v) Participant’s unauthorized use, misappropriation, destruction or diversion of any tangible or intangible asset of Partnership, Parent or any of its Subsidiaries (including, without
limitation, Participant’s unauthorized use or disclosure of Confidential Information (as defined in Exhibit III) or other confidential or proprietary information) that would reasonably be expected to be injurious to Partnership, Parent or
any of its Subsidiaries; (vi) unlawful use (including being under the influence) or possession of illegal drugs or alcohol on the premises of Parent or any of its Subsidiaries or while performing the Participant’s duties and
responsibilities as an employee, agent or service provider of Parent or any of its Subsidiaries; or (vii) any act(s) constituting employment discrimination or sexual harassment. 

Closing. The term “Closing” shall have the meaning set forth in Section 2.2. 

Closing Date. The term “Closing Date” shall have the meaning set forth in Section 2.1. 

Code. The term “Code” shall mean the Internal Revenue Code of 1986, as amended, and the regulations promulgated thereunder. 

Competing Business. The term “Competing Business” shall mean any business activities, including any product, service or process or the
research and development thereof in (i) the business of online, web-based or mobile-based matchmaking for dating or romance, (ii) online, web-based or
mobile-based interpersonal matchmaking, including but not limited to professional networking; or (iii) any line of business in which Partnership, Parent or any of its Subsidiaries (the “Company Group”) had demonstrable and
detailed plans and intent to engage while Participant was employed by, or providing services to, the Company Group and of which Participant was aware. For the avoidance of doubt, products, services, and processes relating primarily to business-to-business interactions or to the business of providing technology systems and platforms to enable communication and collaboration between people or businesses, such
as general purpose video conferencing, text messaging, or email services, are not included in Competing Businesses unless the Partnership, Parent or any of its Subsidiaries is engaged in providing such products, services or processes or has
demonstrable and detailed plans and intent to engage in said business or to provide such products, services or processes. 

  
 Exhibit I-1 

 Cost. The term “Cost” shall mean the amount paid by Participant per Incentive Unit on the
Closing Date, if any, as proportionately adjusted for all subsequent distributions of Incentive Units and other recapitalizations, and reduced by the amount of any distributions made with respect to the Incentive Units pursuant to Partnership’s
organizational documents, as applicable; provided, that “Cost” may not be less than zero. 
 Disability. The term
“Disability” shall have the meaning ascribed to such term in Participant’s Employment Agreement, and if not so defined therein, or if no such Employment Agreement exists, “Disability” shall mean, as determined by Parent in
good faith, Participant’s inability and failure to substantially render the services to be provided by Participant to Parent and its Subsidiaries for a period of at least 180 days out of any consecutive 360 days due to a mental or physical
condition. 
 Employee and Employment. The term “employee” shall mean, without any inference as to negate Participant’s status as a
Member of Partnership or of Parent, if applicable, for all purposes hereunder (subject to the terms hereof) and for federal and other tax purposes, any employee (as defined in accordance with the regulations and revenue rulings then applicable under
Section 3401(c) of the Code) of Parent or any of its Subsidiaries, and the term “employment” shall include service as a part- or full-time employee of Parent or any of its Subsidiaries or member of the board of Parent or its
Affiliates. 
 Fair Market Value. The term “Fair Market Value” shall mean, when used in connection with the value of Class A Units or
Class B Units, (i) if there is a public market for equity of Partnership on the applicable date, the value for the Class A Units or Class B Units shall be implied by the average of the high and low closing bid prices of such
equity during the immediately preceding 10 trading days on the stock exchange on which the equity is principally trading or (ii) if there is no public market for the equity on such date, the value for the Class A Units or Class B
Units shall be determined by the General Partner in good faith (it being understood that the value of the Class A Units or Class B Units shall be determined based on an equity valuation of the Partnership (defined as the price in cash that
a willing buyer not affiliated with the seller and under no compulsion to buy would pay in an arms-length purchase from a willing seller not affiliated with the buyer under no compulsion to sell), which could then be converted formulaically into a
fair market value for the Class A Units or Class B Units in accordance with Section 4.5 and Section 5.2 of the Parent LP Agreement). Fair Market Value shall be determined assuming that there is no discount attributable to such
security because of either (A) the existence of one or more large or controlling Partners or any minority discount, (B) the terms and conditions of this Agreement applicable to such Class A Units or Class B Units at such time
(other than application of Section 4.5 and Section 5.2 of the Parent LP Agreement) or (C) the fact that the Class A Units or Class B Units may be illiquid. 

Financing Default. The term “Financing Default” shall mean an event which would constitute (or with notice or lapse of time or both would
constitute) an event of default under any of the financing documents of Parent or its Affiliates from time to time (collectively, the “Financing Agreements”) and any restrictive financial covenants contained in the organizational
documents of Partnership, Parent or their respective Affiliates. 
 Parent LP Agreement. The term “Parent LP Agreement” shall mean the
Amended and Restated Limited Partnership Agreement of Parent, dated as of January 29, 2020 as may be amended or supplemented from time to time in accordance with its terms. 

Participant. The term “Participant” shall have the meaning set forth in the preface. 

Participant’s Group. The term “Participant’s Group” shall mean Participant and Participant’s Permitted Transferees. 

  
 Exhibit I-2 

 Partnership LP Agreement. The term “Partnership LP Agreement” shall mean the Amended and
Restated Limited Partnership Agreement of Partnership, dated as of January 29, 2020, as it may be amended, restated, supplemented or otherwise modified from time to time in accordance with its terms. 

Permitted Transferee. The term “Permitted Transferee” means any Person to whom Participant transfers Incentive Units in accordance with the
Partnership LP Agreement, the Parent LP Agreement and the Securityholders Agreement (other than Partnership, Parent, the Blackstone Members and their respective Affiliates and except for transfers pursuant to a Public Offering). 

Plan. The term “Plan” shall mean the Buzz Management Aggregator L.P. Equity Incentive Plan, as amended and/or restated from time to time.

 Public Offering. The term “Public Offering” shall have the meaning set forth in the Parent LP Agreement. 

Restrictive Covenant Violation. The term “Restrictive Covenant Violation” shall mean Participant’s breach of any provision of Appendix A
hereto or any similar corresponding provision applicable to Participant under a written agreement between Participant and Partnership, Parent or any of Parent’s Subsidiaries from time to time. 

Securities Act. The term “Securities Act” shall mean the Securities Act of 1933, as amended, and all rules and regulations promulgated
thereunder, as the same may be amended from time to time. 
 Securityholders Agreement. The term “Securityholders Agreement” shall mean the
Securityholders Agreement, dated as of January 29, 2020, by and among Parent and the other parties thereto, as it may be amended or supplemented thereafter from time to time in accordance with its terms. 

Sponsor. The term “Sponsor” shall mean The Blackstone Group Inc. and its Affiliates. 

Termination Date. The term “Termination Date” shall mean the date upon which Participant’s employment with or service to, as applicable,
Parent and its Subsidiaries is terminated for any reason (including death or Disability). 
 Unvested Incentive Units. The term “Unvested
Incentive Units” means, with respect to Participant’s Incentive Units, the number of Incentive Units that are not Vested Incentive Units. 

Vested Incentive Units. The term “Vested Incentive Units” means, with respect to Participant’s Incentive Units, the number of such
Incentive Units that are vested as determined in accordance with Schedule A. 

  
 Exhibit I-3 

 Exhibit II 

Representations and Warranties 
 1.
Incentive Units Unregistered. Participant acknowledges and represents that Participant has been advised by Partnership that: 
 (a)
the offer and sale of the Incentive Units have not been registered under the Securities Act; 
 (b) the Incentive Units must be held
indefinitely and Participant is in a financial position to continue to bear the economic risk of the investment in the Incentive Units unless the offer and sale of such Incentive Units are subsequently registered under the Securities Act and all
applicable state securities laws or an exemption from such registration is available (or as otherwise provided in the Partnership LP Agreement, Parent LP Agreement or Securityholders Agreement); 

(c) there is no established market for the Incentive Units and it is not anticipated that there will be any public market for the Incentive
Units in the foreseeable future; 
 (d) a restrictive legend in the form set forth below, or in such other form as may be determined by
Partnership pursuant to the Partnership LP Agreement, shall be placed on the certificates, if any, representing the Incentive Units: 

“THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN REPURCHASE OPTIONS AND OTHER PROVISIONS SET FORTH IN AN INCENTIVE
UNIT AWARD AGREEMENT WITH THE ISSUER, AS AMENDED AND MODIFIED FROM TIME TO TIME, A COPY OF WHICH MAY BE OBTAINED BY THE HOLDER HEREOF AT THE ISSUER’S PRINCIPAL PLACE OF BUSINESS WITHOUT CHARGE”; and 

(e) a notation shall be made in the appropriate records of Partnership indicating that the Incentive Units are subject to restrictions on
transfer, as provided herein, in the Partnership LP Agreement, the Parent LP Agreement and in the Securityholders Agreement, and if Partnership or Parent should at some point in the future engage the services of a securities transfer agent,
appropriate stop-transfer instructions will be issued to such transfer agent with respect to the Incentive Units. 
 2. Additional Investment
Representations. Participant represents and warrants that: 
 (a) Participant’s financial situation is such that Participant can
afford to bear the economic risk of holding the Incentive Units for an indefinite period of time, has adequate means for providing for Participant’s current needs and personal contingencies, and can afford to suffer a complete loss of
Participant’s investment in the Incentive Units; 
 (b) Participant’s knowledge and experience in financial and business matters
are such that Participant is capable of evaluating the merits and risks of the investment in the Incentive Units; 
 (c) Participant
understands that the Incentive Units are a speculative investment which involves a high degree of risk of loss of Participant’s investment therein, there are substantial restrictions on the transferability of the Incentive Units and, on the
Closing Date and for an indefinite period following the Closing, there will be no public market for the Incentive Units and, accordingly, it may not be possible for Participant to liquidate Participant’s investment in case of emergency, if at
all; 

  
 Exhibit II-1 

 (d) the terms of this Agreement provide that if Participant ceases to be an employee or
service provider of Parent or its Subsidiaries, Partnership has the right to repurchase or redeem the Incentive Units at a price which may, under certain circumstances, be less than the Fair Market Value thereof; 

(e) Participant understands and has taken cognizance of all of the risk factors related to the purchase of the Incentive Units and, other than
as set forth in this Agreement, the Partnership LP Agreement, the Parent LP Agreement and the Securityholders Agreement and any other agreement or certificate delivered hereby or thereby, no representations or warranties have been made to
Participant or Participant’s representatives concerning the Incentive Units or Partnership or Parent or their prospects or other matters; 

(f) Participant has been given the opportunity to examine all documents and to ask questions of, and receive answers from, Partnership and its
representatives concerning Partnership, Parent and its Subsidiaries, the Partnership LP Agreement, the Parent LP Agreement, the Securityholders Agreement, Partnership’s organizational documents and the terms and conditions of the purchase of
the Incentive Units and to obtain any additional information which Participant deems necessary; 
 (g) all information which Participant has
provided to Partnership and Partnership’s representatives concerning Participant and Participant’s financial position is complete and correct as of the date of this Agreement; and 

(h) Participant is or is not an “accredited investor” within the meaning of Rule 501(a) under the Securities Act, as indicated on
Participant’s Signature Page. 
 3. Other Representations. Participant acknowledges that Sponsor and its Affiliates may, from time to time,
provide services to Parent and its Affiliates for which a fee will be paid by Parent or its Affiliates, including an annual monitoring/advisory fee and/or transaction fees. 

  
 A-2 

 Exhibit III 

FORM OF SECTION 83(b) ELECTION 

ELECTION TO INCLUDE UNITS IN GROSS 

INCOME PURSUANT TO SECTION 83(b) OF THE 

INTERNAL REVENUE CODE 
 The
undersigned acquired units (the “Units”) of Buzz Management Aggregator L.P. (the “Partnership”) on August 8, 2020 (the “Acquisition Date”). 

The undersigned desires to make an election to have the Units taxed under the provision of Section 83(b) of the Internal Revenue Code of
1986, as amended (“Code §83(b)”), at the time the undersigned acquired the Units. 
 Therefore, pursuant
to Code §83(b) and Treasury Regulation §1.83-2 promulgated thereunder, the undersigned hereby makes an election, with respect to the Units (described below), to report as taxable income for calendar
year 2020 the excess, if any, of the Units’ fair market value on the Acquisition Date over the acquisition price thereof. 
 The
following information is supplied in accordance with Treasury Regulation §1.83-2(e): 
 The
name, address and social security number of the undersigned: 
 Tariq Shaukat 

[address] 

                     
                       SSN: [social security number] 

A description of the property with respect to which the election is being made: 

24,532,328.00 Class B Units in Partnership 

The date on which the property was transferred: the Acquisition Date. The taxable year for which such election is made:
calendar year 2020. 
 The restrictions to which the property is subject include the following: If the undersigned ceases to
be employed by or provide services to Parent or certain affiliates of Parent under certain circumstances, all or a portion of the Units may be subject to forfeiture. The Units are also subject to transfer restrictions. 

The aggregate fair market value (on a liquidation basis) on the Acquisition Date of the property with respect to which the
election is being made, determined without regard to any lapse restrictions: $0 
 The aggregate amount paid for such
property: $0 
 The undersigned taxpayer will file this election with the Internal Revenue Service office with which taxpayer
files his or her annual income tax return not later than 30 days after the date of the transfer of the property. A copy of the election will also be furnished to the person for whom the services were performed. The undersigned is the person
performing the services in connection with which the property was transferred. 
 A copy of this election has been furnished to Partnership
and Parent pursuant to Treasury Regulations §1.83-2(e)(7). 
  

							
	Dated: August 28, 2020	 	    	 		 	 /s/ Tariq Shaukat

		 		 		 	Tariq Shaukat

  
 Exhibit III-1 

 Appendix A 

RESTRICTIVE COVENANTS 
 1.
Non-Competition; Non-Solicitation; Non-Interference. Participant acknowledges and recognizes the highly competitive nature
of the businesses of Parent and its Affiliates and accordingly agrees as follows: 
 (a) During Participant’s employment or services
with Parent or its Subsidiaries and (i) if the termination of Participant’s employment or services occurs prior to July 20, 2022, until the 18-month anniversary of such termination of employment
or services with the Company Group or (ii) if the termination of Participant’s employment or services occurs on or following July 20, 2022, until the second anniversary of such termination of employment or services with the Company
Group (the period of Participant’s employment or services and the applicable period in clause (i) or (ii), together, the “Restricted Period”), directly or indirectly solicit or assist in soliciting in competition with the
Company Group the business of any then current or prospective client or customer with whom Participant (or Participant’s direct reports at the direction of Participant) had personal contact or personal dealings on behalf of the Company Group
during the one-year period preceding Participant’s termination of employment. During the Restricted Period, Participant will not, whether on Participant’s own behalf or on behalf of or in conjunction
with any person, firm, partnership, joint venture, association, corporation or other business organization, entity or enterprise whatsoever (“Person”), directly or indirectly: 

(i) engage in any business activities involving any Competing Business in any geographical area where any member of the Company
Group engages in its business; 
 (ii) acquire a financial interest in, or otherwise become actively involved with, any
Competing Business, directly or indirectly, as an individual partner, shareholder, officer, director, principal, agent, trustee or consultant; or 

(iii) interfere with, or attempt to interfere with, business relationships (whether formed before, on or after the date hereof)
between the members of the Company Group and any of their clients, customers, suppliers, partners, members or investors. 
 (b) During the
Restricted Period, Participant will not, whether on Participant’s own behalf or on behalf of or in conjunction with any Person directly or indirectly: 

(i) solicit or encourage any employee of the Company Group to leave the employment of the Company Group; 

(ii) hire or solicit for employment any employee who was employed by the Company Group as of the date of Participant’s
termination of employment or services with the Company Group for any reason or who left the employment of the Company Group coincident with, or within six months prior to, the date of Participant’s termination of employment or services with the
Company Group for any reason; or 
 (iii) encourage any material consultant of the Company Group to cease working with the
Company Group. 
 (c) During the Restricted Period, Participant will not, whether on Participant’s own behalf or on behalf of or in
conjunction with any Person, directly or indirectly: 

  
 A-1 

 (i) solicit or induce any supplier, licensee or other business, or knowingly
or intentionally solicit or induce any customer, in any case, that has a relationship with any member of the Company Group to cease doing business with, materially reduce the amount of business conducted with any member of the Company Group,
interfere with the relationship between any such customer, supplier, licensee or other business and any member of the Company Group; or 

(ii) knowingly or intentionally assist any Person in any substantive or direct way to do, or attempt to do, anything prohibited
by clause (c)(i) above. 
 (d) If a final and non-appealable judicial determination is made that any
of the provisions of this Section 1 constitutes an unreasonable or otherwise unenforceable restriction against Participant, the provisions of this Section 1 will not be rendered void but will be deemed to be modified to the minimum extent
necessary to remain in force and effect for the longest period and largest geographic area that would not constitute such an unreasonable or unenforceable restriction. Moreover, notwithstanding the fact that any provision of this Section 1 is
determined not to be specifically enforceable, Parent will nevertheless be entitled to recover monetary damages as a result of Participant’s breach of such provision. 

(e) The period of time during which the provisions of this Section 1 shall be in effect shall be extended by the length of time during
which Participant or the Company Group, as the case may be, is in breach of the terms hereof as determined by any court of competent jurisdiction on a party’s application for injunctive relief. 

(f) Notwithstanding anything in this Section 1 of Appendix A to the contrary, Participant may, directly or indirectly, own, solely as an
investment, securities of any Competing Business which are either (a) publicly traded on a national or regional stock exchange or on the over-the-counter market if
Participant (x) is not a controlling person of, or a member of a group which controls, such Person and (y) does not, directly or indirectly, own 2% or more of any class of securities of such Person or (b) not so publicly traded if
Participant (x) is not a controlling person of, or a member of a group which controls, such Person, and (y) does not, directly or indirectly, own 5% or more of any class of securities of such Person. Furthermore, if a business enterprise
that engages in or is actively planning to engage in a Competing Business also engages in or actively plans to engage in any business other than a Competing Business (“Other Business Lines”), then nothing in this Appendix A shall
prohibit Participant from providing services or advice exclusively with respect to such Other Business Lines; provided, however, that, notwithstanding the foregoing, Participant shall be prohibited from providing services or advice to
an Other Business Line of any entity listed on Schedule A-1 hereto. 
 (g) The provisions of
Section 1 hereof shall survive the termination of Participant’s employment or services for any reason. 
 2. Confidentiality;
Intellectual Property. 
 (a) Confidentiality. 

(i) Participant acknowledges that the Confidential Information (as defined below) obtained by Participant while employed by or
providing services to Parent and its Subsidiaries is the property of the Company Group. Therefore, Participant agrees that Participant shall not disclose to any unauthorized Person or use for Participant’s own purposes (when during or after
Participant’s employment or services with the Company Group, other than to perform Participant’s duties and responsibilities for the Company Group) any Confidential Information without the prior written authorization of Parent, unless and
to the extent that the aforementioned 

  
 A-2 

 
matters become generally known to and available for use by the public other than as a result of Participant’s acts or omissions in violation of this Agreement; provided, that if
Participant receives a request to disclose Confidential Information pursuant to a deposition, interrogation, request for information or documents in legal proceedings, subpoena, civil investigative demand, governmental or regulatory process, or
similar process, (A) Participant shall, to the extent practicable and not prohibited by law, notify Parent promptly, and consult with and assist (to the extent practicable and not prohibited by law), Parent, at Parent’s expense, in seeking
a protective order, (B) in the event that such protective order is not obtained, or if Parent waives compliance with the terms hereof, Participant shall disclose only that portion of the Confidential Information which, based on the advice of
Participant’s legal counsel, is legally required to be disclosed and shall exercise reasonable best efforts to provide that the receiving Person shall agree to treat such Confidential Information as confidential to the extent possible (and
permitted under applicable law) in respect of the applicable proceeding or process, and (C) Parent shall be given an opportunity to review the Confidential Information prior to disclosure thereof. 

(ii) For purposes of this Agreement, “Confidential Information” means information, observations, and data
concerning the business or affairs of Parent and its Subsidiaries and Affiliates, including, without limitation, all business information (in any form or medium, including text, digital or electronic) that relates to any member of the Company Group,
or its customers, suppliers, or contractors or any other third parties in respect of which Parent or any member of the Company Group has a business relationship or owes a duty of confidentiality, or their respective businesses or products, and that
is not known to the public generally other than as a result of Participant’s breach of this Agreement or as a result of a breach of any confidentiality obligation or other wrongful act by a third party of which Participant has knowledge,
including but not limited to, technical information or reports, formulas, trade secrets, unwritten knowledge and “know-how,” operating instructions, training manuals, customer lists, customer buying
records and habits, product sales records and documents, and product development, marketing, and sales strategies, market surveys, marketing plans, profitability analyses, product cost, long-range plans, information relating to pricing, competitive
strategies, and new product development, information relating to any forms of compensation or other personnel-related information, contracts, and supplier lists (in any form or medium, tangible or intangible). Confidential Information will not
include such information generally known to the industry or the public or known to Participant prior to Participant’s involvement with Parent or any predecessor thereof, information rightfully obtained from a third party (other than pursuant to
a breach by Participant of this Agreement or as a result of a breach of any confidentiality obligation or other wrongful act by a third party of which Participant has knowledge) or information independently developed by Participant without violation
of this Agreement. Without limiting the foregoing, Participant and Parent each agree, to the extent not prohibited, to keep confidential the existence of, and any information concerning, any dispute between Participant and Parent or any member of
the Company Group, except that Participant and Parent each may disclose information concerning such dispute to the court that is considering such dispute or to their respective legal counsel (provided that such legal counsel agrees not to disclose
any such information other than as reasonable to the prosecution or defense of such dispute). 
 (iii) Participant
acknowledges that all notes, memoranda, specifications, devices, formulas, records, files, lists, drawings, documents, models, equipment, property, computer, software, or intellectual property relating to the businesses of the Company Group, in
whatever form (including electronic), and all copies thereof, that are received or created by Participant while an employee or service provider of Parent and its Subsidiaries that constitute Confidential Information and Inventions shall remain the
property of the Company Group, and Participant shall as promptly as practicable return such property to Parent upon the termination of 

  
 A-3 

 
Participant’s employment or service and, in any event, at Parent’s request. Participant agrees further that any property situated on the premises of, and owned by, Parent or any member
of the Company Group, including disks and other storage media, filing cabinets, and other work areas, is subject to inspection by Parent’s personnel at any time with or without notice. 

(iv) Participant agrees further that Participant will not improperly use or disclose any confidential information or trade
secrets, if any, of any former employers or any other Person to whom Participant has an obligation of confidentiality, and will not bring onto the premises of Parent or any member of the Company Group any unpublished documents or any property
belonging to any former employer or any other Person to whom Participant has an obligation of confidentiality unless consented to in writing by the former employer or other Person. 

(v) Pursuant to the Defend Trade Secrets Act of 2016, nothing in this Agreement, including but not limited to the
Confidentiality provisions in this Section 1 and the Non-Disparagement provisions in Section 3, shall prohibit or impede Participant from communicating, cooperating or filing a complaint on possible
violations of U.S. federal, state or local law or regulation to or with any governmental agency or regulatory authority (collectively, a “Governmental Entity”), including, but not limited to, the SEC, EEOC, OSHA, or the NLRB, or
from making other disclosures to any Governmental Entity that are protected under the whistleblower provisions of U.S. federal, state or local law or regulation, provided that in each case such communications and disclosures are consistent with
applicable law. Participant understands and acknowledges that (a) Participant shall not be held criminally or civilly liable under any U.S. federal or state trade secret law for the disclosure of a trade secret that is made (i) in
confidence to a U.S. federal, state, or local government official or to an attorney solely for the purpose of reporting or investigating a suspected violation of law, or (ii) in a complaint or other document filed in a lawsuit or other
proceeding, if such filing is made under seal, and (b) if Participant files a lawsuit for retaliation by an employer for reporting a suspected violation of law, Participant may disclose the trade secret to Participant’s attorney and use
the trade secret information in the court proceeding, if Participant (x) files any document containing the trade secret under seal and (y) does not disclose the trade secret, except pursuant to court order. Moreover, Participant shall not
be required to give prior notice to (or get prior authorization from) any member of the Company Group regarding any such communication or disclosure. Except as required by applicable law, under no circumstance is Participant authorized to disclose
any information covered by Parent’s or its Affiliates’ attorney-client privilege or attorney work product or Parent’s or its Affiliates’ trade secrets without prior written consent of the General Partner. 

(b) Intellectual Property. 

(i) Participant agrees that the results and proceeds of Participant’s services for the Company Group (including, but not
limited to, any Confidential Information and other trade secrets, products, services, processes, know-how, designs, developments, innovations, analyses, drawings, reports, techniques, formulas, methods,
developmental or experimental work, improvements, discoveries, inventions, concepts, ideas, source and object codes, programs, software, algorithms, techniques, intellectual property, improvements, matters of a literary, musical, dramatic, or
otherwise creative nature, writings, and other works of authorship) resulting from services performed while an employee or service provider of Parent and any works in progress, whether or not patentable or registrable under patent, trademark,
copyright or similar statutes, that were made, developed, conceived, or reduced to practice or learned by Participant, either alone or jointly with others (collectively, “Inventions”), shall be works-made-for-hire, and 

  
 A-4 

 
Parent (or, if applicable or as directed by Parent, any member of the Company Group) shall be deemed the sole owner throughout the universe of any and all trade secret, patent, copyright, and
other intellectual property rights (collectively, “Proprietary Rights”) of whatsoever nature therein, whether or not now or hereafter known, existing, contemplated, recognized, or developed, with the right to use the same in
perpetuity in any manner Parent determines in its sole discretion, without any further payment to Participant whatsoever. Notwithstanding the foregoing, if, for any reason, any of such results and proceeds shall not legally be a work-made-for-hire or there are any Proprietary Rights that do not accrue to Parent (or, as the case may be, any member of the Company Group) under the immediately preceding
sentence, then Participant hereby irrevocably assigns, transfers and conveys and agrees to so assign, transfer and convey any and all of Participant’s right, title, and interest thereto, including any and all Proprietary Rights of whatsoever
nature therein, whether or not now or hereafter known, existing, contemplated, recognized, or developed, to Parent (or, if applicable or as directed by Parent, any member of the Company Group), and Parent or such member of the Company Group shall
have the right to use the same in perpetuity throughout the universe in any manner determined by Parent or such member of the Company Group without any further payment to Participant whatsoever. As to any Invention that Participant is required to
assign, transfer or convey, Participant shall promptly and fully disclose to Parent all information known to Participant concerning such Invention. 

(ii) Participant agrees that, from time to time, as may be requested by Parent and at Parent’s sole cost and expense,
Participant shall do any and all things that Parent may reasonably deem useful or desirable to establish or document Parent’s exclusive ownership throughout the United States of America or any other country of any and all Proprietary Rights in
any such Inventions, including the execution of appropriate copyright or patent applications or assignments. To the extent that Participant has any Proprietary Rights in the Inventions that cannot be assigned in the manner described above,
Participant unconditionally and irrevocably waives the enforcement of such Proprietary Rights. This Section 2(b)(ii) is subject to and shall not be deemed to limit, restrict, or constitute any waiver by Parent of ownership of any Proprietary
Rights to which Parent may be entitled by operation of law by virtue of Parent’s being Participant’s employer or service recipient. Participant agrees further that, from time to time, as may be requested by Parent and at Parent’s sole
cost and expense, Participant shall assist Parent in every reasonable, proper and lawful way to obtain and from time to time enforce Proprietary Rights relating to Inventions in any and all countries. To this end, Participant shall execute, verify,
and deliver such documents and perform such other acts (including appearances as a witness) as Parent may reasonably request for use in applying for, obtaining, perfecting, evidencing, sustaining, and enforcing such Proprietary Rights and the
assignment thereof. In addition, Participant shall execute, verify, and deliver assignments of such Proprietary Rights to Parent or its designees. Participant’s obligation to assist Parent with respect to Proprietary Rights relating to such
Inventions in any and all countries shall continue beyond the termination of Participant’s employment with or services to Parent. Participant hereby designates and appoints Parent and its designees as Participant’s agent and attorney-in-fact, to act for and in Participant’s behalf and stead to execute and file documents and to do all other lawfully permitted acts in connection with the
foregoing to the extent Participant is unable or unwilling to do so. This power of attorney is coupled with an interest and is irrevocable. Participant shall not take any actions inconsistent with the Company Group’s ownership rights set forth
in this Section 2, including by filing to register any Inventions in Participant’s own name. 
 (iii) Participant
hereby assigns and agrees to assign all rights of attribution, paternity, integrity, modification, disclosure and withdrawal, and any other rights throughout the world that may be known as or referred to as “moral rights,”
“artist’s rights,” “droit moral,” or the like (collectively, “Moral Rights”) related to any Inventions. To the extent that Moral Rights cannot be assigned under applicable law, Participant hereby waives and
agrees not to enforce any and all such Moral Rights, including, without limitation, any limitation on subsequent modification, to the fullest extent permitted under applicable law. 

  
 A-5 

 (iv) Participant hereby waives and quitclaims to the Company Group any and
all claims, of any nature whatsoever, that Participant now or may hereafter have for infringement of any Proprietary Rights assigned hereunder to the Company Group. 

(v) Participant has listed on the attached Appendix A-2 Inventions that are owned by
Participant, in whole or jointly with others prior to Participant’s employment with, or service to, Parent and its Subsidiaries (collectively “Prior Works”). Participant shall not use any Prior Works during Participant’s
employment with, or service to, Parent and its Subsidiaries, without prior written consent of Parent. If, during Participant’s employment or service with the Company Group, Participant uses or incorporates into any Company Group product,
service or process any Prior Work (or any portion of a Prior Work), in any manner whatsoever, Participant grants Parent a perpetual (or the maximum time period allowed by applicable law), sublicensable, assignable, royalty-free right and worldwide
license to use, modify, reproduce, reduce to practice, market, distribute, communicate and/or sell such Prior Work or portion of such Prior Work used by Participant in such Company Group product, service or process. 

3. Non-Disparagement. Participant agrees not to make, or cause any other Person to make, any
communication that is intended to defame or disparage, has the effect of defaming or disparaging, or is in any manner likely to be harmful to, or to the business or personal reputation of, Parent, Partnership or any member of the Company Group or
any of their affiliates, agents or advisors (or any of its or their respective employees officers or directors) (it being understood that comments made in Participant’s good faith performance of Participant’s duties hereunder shall not be
deemed disparaging or defamatory for purposes of this Agreement). Following termination of Participant’s employment or services with the Company Group, (a) no statement will be made in the name of or on behalf of Parent or Partnership and
(b) Parent and Partnership shall instruct their respective executive officers, the members of their respective governing body and those who routinely participate in Company Group management and governance meetings to not make any communication,
in either case of clause (a) or (b), that is intended to defame or disparage, has the effect of defaming or disparaging, or is in any manner likely to be harmful to, or to the business or personal reputation of, Participant (it being understood
that comments made in the ordinary course of an individual’s good faith performance of one’s duties shall not be deemed disparaging or defamatory for purposes of this Agreement). Nothing contained in this Section 3 is intended to
prevent any Person from testifying truthfully in any legal proceeding. 

  
 A-6

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