Document:

EX-10.2A

 Exhibit 10.2A 

EMPLOYMENT AGREEMENT 

This EMPLOYMENT AGREEMENT (the “Agreement”), is dated as of the 1st day of
January 2015, between Sotherly Hotels Inc., a Maryland corporation (the “Company” or “Employer”), and Andrew M. Sims (the “Executive”). 

RECITALS: 
 WHEREAS, the
Company is in the business of owning and developing hotels (“the Company’s Business”); and 
 WHEREAS, Employer and Executive
entered into an employment agreement, dated as of January 1, 2010, as amended by the First Amendment to Employment Agreement, dated as of January 1, 2011, to engage Executive to serve as Chief Executive Officer of the Company (the
“Prior Employment Agreement”); and 
 WHEREAS, the Prior Employment Agreement expires on December 31, 2014; and 

WHEREAS, the Employer and Executive desire to enter into this new Agreement as of the date hereof on the terms and conditions set forth
herein. 
 NOW, THEREFORE, on the basis of the foregoing premises and in consideration of the mutual covenants and agreements contained
herein, the parties hereto agree as follows: 
 Section 1. Employment. The Company hereby agrees to employ the Executive and the
Executive hereby accepts such employment with the Company, on the terms and subject to the conditions hereinafter set forth. Subject to the terms and conditions contained herein, the Executive shall serve as Chairman of the Board of Directors of the
Company (the “Board”) and Chief Executive Officer of the Company and shall have such duties as are typically performed by a chairman of the board of directors and chief executive officer of a corporation of similar size and type as the
Company. The Company shall nominate the Executive to serve as a member of the Board of Directors of the Company (the “Board”), and shall include Executive in the proxy materials delivered to stockholders in connection with any Board
Election (as hereinafter defined) and shall recommend Executive for election in the same manner as other nominees approved by the Nominating, Corporation Governance and Compensation Committee (the “Committee”), and shall continue to
nominate and recommend the Executive for election to the Board for so long as the Executive serves as Chief Executive Officer of the Company; provided, however, that such obligation to nominate, include in proxy materials and recommend for election
shall be subject to the determination of the Committee in connection with each annual or special meeting of stockholders at which directors will be elected (a “Board Election”) that Executive satisfies the standards established by the
Committee for service on the Board; provided further, that Executive’s service as Chairman is subject to and fully contingent upon his election to and continued service as a member of the Board. Executive shall not serve on the Nominating,
Corporate Governance and Compensation Committee and shall not be deemed to be an independent director. The Company will not have any of these obligations in the event Executive resigns, refuses to stand for re-election, is removed for Good Cause,
dies or becomes disabled while serving as a director. The Executive shall render his services at the direction of, 

  
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and shall report solely to, the Board. The Executive agrees to use best efforts to promote and further the business, reputation and good name of the Company. The Executive’s primary place of
employment shall be in the Williamsburg, Virginia area, or such other location as determined by the Board. 
 Section 2.
Commencement Date; Term. Employment of Executive shall continue on the terms herein from and after the date first set forth above (“Commencement Date”), and shall continue during the period ending on December 31, 2019, unless
terminated prior to such date pursuant to Section 7. Following December 31, 2019, the term of the Agreement shall be extended for an additional year, on each anniversary of the Commencement Date, unless either party gives 180 days prior
written notice that the term will not be extended (the “Employment Term”). The Employment Term shall terminate upon any termination of the Executive’s employment pursuant to Section 7. For the avoidance of doubt, prior to the
Commencement Date the Prior Employment Agreement shall remain in full force and effect and continue to govern the rights and obligations of Executive and the Company. 

Section 3. Compensation and Benefits. During the Employment Term, the Executive shall be entitled to the following compensation
and benefits: 
 (a) Salary. As compensation for the performance of the Executive’s services hereunder for the 12-month period
ending December 31, 2015, the Company shall pay to the Executive a salary (the “Salary”) of Four Hundred Ninety Eight Thousand, Nine Hundred and Forty Dollars ($498,940). For 2016, Executive’s salary shall be increased by $60,000
over his 2015 salary plus a cost of living adjustment, as determined by the Committee, which in no event will be less than a percentage equal to the annual inflation rate for the prior full calendar year as measured by the Consumer Price Index for
All Urban Consumers published by the U.S. Department of Labor, Bureau of Labor Statistics (the “CPI Adjustment”). For the subsequent three years under the term of this Agreement, the Committee shall review Executive’s Salary
annually in conjunction with its regular review of employee salaries and may increase his Salary as in effect from time to time as the Committee shall deem appropriate, it being understood and agreed that the intent of the parties that
Executive’s salary increases are subject to the satisfactory performance of Executive; provided, however, that the Executive’s Salary shall be increased annually to account for the CPI Adjustment. The Salary shall be payable in arrears in
approximately equal semi-monthly installments (except that the first and last such semi-monthly installments may be prorated if necessary) on the Company’s regularly scheduled payroll dates, minus such deductions as may be required by law or
reasonably requested by the Executive. 
 (b) Annual Performance Bonus. The Executive shall be eligible to receive, in respect of
each calendar year during the Employment Term an annual cash performance bonus (the “Annual Performance Bonus”) with a target between twenty five percent (25%) and thirty five percent (35%) of Salary for that calendar year, based
upon (other than as noted below) the attainment of quantitative performance goals set forth in a performance plan established by the Committee by January 31 of each year (the “Performance Plan”). The Annual Performance Bonus shall be
paid to the Executive within thirty (30) days following the receipt of the audited results of the Company for the calendar year, but in no event later than sixty (60) days after the close of the calendar year. If necessary, the Annual
Performance Bonus shall be granted under a performance based plan that meets the requirements under Section 162(m) of the Internal Revenue Code (the “Code”). 

  
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 (c) Stock Options. The Company may grant to Executive stock options, performance shares,
performance units, deferred shares or restricted stock from time to time under the terms of a separate agreement, and consistent with the terms of any stock incentive plan which may be established and adopted by the Company. 

(d) Benefits. In addition to the Salary and the Annual Performance Bonus, the Executive shall be eligible to participate in the
Company’s health, insurance, retirement, and other benefit plans and programs. The Executive shall also be entitled to ten (10) weeks of paid vacation for each calendar year during the Employment Term. Additionally, Executive will be entitled
to four (4) weeks paid time for illness and personal leave, and all Company holidays. The Executive shall be entitled to all other benefits as are generally allowed to other senior executives of the Company, in accordance with the Company’s
policies in effect from time to time. 
 (e) Directors and Officers Liability Insurance. The Company will, at its expense, provide
the Executive with Directors and Officers Liability Insurance, subject to the provisions governing such insurance and on such terms as the Board may from time to time decide. The Company will indemnify Executive and hold Executive harmless, to the
maximum extent permitted by applicable law, against all costs, charges and expenses incurred or sustained by him in connection with any action, suit or proceeding to which he may be made a party by reason of his being an officer, director or
employee of the Company or of any subsidiary or affiliate of the Company at any time. 
 (f) Insurance and Other Related Benefits.
Company shall pay for one hundred percent (100%) of all health insurance costs under a policy covering Executive and his immediate family. During the Employment Term, the Company shall maintain on the life of Executive, provided he is insurable, at
standard rates a term life insurance policy in the amount of One Million Dollars ($1,000,000.00). Executive shall have the right to designate the beneficiary or beneficiaries of such policy. In the event that Executive is not insurable at standard
rates during the term of this Agreement, but Executive is able to procure rated coverage, Executive shall have the right to procure coverage for a lower amount of insurance, the cost of which is equivalent to the standard term rate cost of
$1,000,000.00 of coverage or such lesser amount designated by Executive. During the Employment Term, the Company shall also maintain for the benefit of the Executive disability insurance such that Executive will be entitled to receive monthly
payments not less than the monthly payments made pursuant to Section 3(a) hereof at the time of any event causing his complete or partial disability. In addition to the foregoing, Executive will be entitled to other executive benefits on the
same basis as the Company provides to its other executives and customary fringe benefits and privileges that the Company makes generally available to executives. 

(g) Other Benefits. Executive is entitled to visit the hotels in the Company’s portfolio and utilize same for leisure (on a space
available basis) or business at no cost to Executive. 
 (h) Retirement. To the extent a retirement or profit sharing plan is
established and adopted by the Company, Executive shall be entitled to participate in said plan pursuant to applicable law. 

  
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 (i) No Other Compensation. Except as otherwise expressly provided herein, or in any other
written document executed by the Company and the Executive, no other compensation or other consideration shall become due or payable to the Executive on account of the services rendered hereunder. 

(j) Taxation and Withholding. The compensation and benefits provided for in this Section 3 (as well as the Termination Payments
provided for in Section 6(g)) shall be reported as income to Executive and subjected to tax withholding as required under applicable Federal, state, and local laws. 

(k) Reimbursements. Payment or reimbursement of expenses incurred by the Executive pursuant to the provisions of this Section 3,
other than reimbursements that would otherwise be exempt from income or the application of Section 409A of the Code, shall be made promptly and in no event later than December 31 of the year following the year in which such expenses were
incurred, and the amount of such expenses eligible for payment or reimbursement, or in-kind benefits provided, in any year shall not affect the amount of such expenses eligible for payment or reimbursement, or in-kind benefits to be provided, in any
other year, except for any limit on the amount of expenses that may be reimbursed under an arrangement described in Section 105(b) of the Code. Additionally, any right to expense reimbursement or in-kind benefits shall not be subject to
liquidation or exchange for another benefit. 
 Section 4. Exclusivity. During the Employment Term, the Executive shall devote
his full time to the business of the Company, shall faithfully serve the Company, shall in all respects conform to and comply with the lawful and reasonable directions and instructions given to him by the Board. The Executive shall use reasonable
efforts to promote and serve the interests of the Company and shall not engage in any other business activity, whether or not such activity shall be engaged in for pecuniary profit, except that the Executive may participate in the activities of
professional trade organizations and, engage in personal investing activities, provided that such activities do not interfere in any material respect with the services to be provided by the Executive hereunder and are not in companies that compete
with the Company. Notwithstanding the foregoing, Employer acknowledges and agrees that the Executive shall be permitted to serve as a director of MHI Hotels Services LLC, MHI Hotels LLC and/or MHI Hotels Two, Inc. during the Employment Term and to
receive compensation comparable to that paid to other members of such boards in connection with such service, except to the extent that receipt of such compensation would adversely affect the Company’s qualification as a real estate investment
trust for federal income tax purposes. 
 Section 5. Reimbursement for Expenses. In addition to, but without duplication of, the
expenses described in Section 3(d), the Executive is authorized to incur reasonable expenses in the discharge of the services to be performed hereunder, including, without limitation, expenses for travel, entertainment, maintaining professional
licenses and certifications, trade association fees, attendance at association meetings and conferences, lodging and similar items in accordance with the Company’s expense reimbursement policy, as the same may be modified by the Company from
time to time. The Company shall reimburse the Executive for all such proper expenses upon presentation by the Executive of itemized accounts of such expenditures in accordance with the financial policy of the Company, as in effect from time to time.

  
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 Section 6. Company Travel Policy. During the Employment Term, the Executive shall be
entitled to, and shall comply with, the rights, benefits and obligations set forth in the Company travel policy dated January 1, 2015. 

Section 7. Termination and Default. 

(a) Death. The Executive’s employment shall automatically terminate upon his death and upon such event, the Executive’s
estate shall be entitled to receive only the Accrued Compensation (as hereinafter defined) pursuant to Section 7(g)(ii) hereof and no other severance compensation. 

(b) Disability. If the Executive is unable to perform the duties required of him under this Agreement because of illness, incapacity,
or physical or mental disability, the Employment Term shall continue and the Company shall pay all compensation required to be paid to the Executive hereunder, unless the Executive is unable to perform the duties required of him under this Agreement
for an aggregate of 120 days (whether or not consecutive) during any 12-month period during the term of this Agreement (a “Disability”), in which event the Executive’s employment shall terminate and Executive shall be entitled to
receive only the Accrued Compensation pursuant to Section 7(g)(ii) hereof and no other severance compensation. 
 (c) Cause. The
Company may terminate the Executive’s employment at any time, with Cause. For purposes of this Agreement, “Cause” shall mean the occurrence of any of the following: (i) the Executive’s failure (except where due to a
disability contemplated by subsection (b) hereof), neglect or refusal to perform his duties hereunder, (ii) any breach of this Agreement by the Executive (or any grossly negligent, willful or intentional act of the Executive) that injures
the reputation or business of the Company or its affiliates in any material respect; (iii) material breach by the Executive of his obligations under this Agreement; (iv) Executive’s gross negligence in the performance or intentional,
material nonperformance (continuing for ten (10) days after receipt of written notice of need to cure) of any of Executive’s material duties and responsibilities hereunder; (v) Executive’s dishonesty, fraud or misconduct with
respect to the business or affairs of the Company; (vi) the Executive’s indictment of, conviction of, or pleading of no contest to a felony or any misdemeanor involving fraud; (vii) the commission by the Executive of an act of fraud
or embezzlement, or any other act involving the misappropriation of funds or assets; or (viii) chronic alcohol abuse or illegal drug use by Executive. Any act, or failure to act, based upon authority given pursuant to a resolution duly adopted
by the Board or based upon the advice of counsel for the Company shall be conclusively presumed to be done, or omitted to be done, by Executive in good faith and in the best interests of the Company. Cause shall not exist pursuant to clause (i),
(ii), (iii) or (iv) of this Section 7(c) unless the Executive has failed to correct the activity alleged to constitute “Cause” within ten (10) days following written notice from the Company of such activity, which
notice shall specifically set forth the nature of such activity and the corrective action reasonably sought by the Company. Notwithstanding the foregoing, the termination of the Executive’s employment for Cause shall be pursuant to the action
of the Board, taken in conformity with the By-laws of the Company. In the event of Executive’s termination for Cause as set forth above, Executive shall not be entitled to any severance compensation. 

(d) Without Cause. The Company may terminate the Executive’s employment during the Employment Term without Cause at any time by
giving written notice to 

  
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the Executive. A termination of the Executive’s employment without Cause shall mean a termination initiated by the Company for any reason other than (i) Cause or (ii) on account of
death or Disability. A termination without Cause shall be effective immediately upon notice given by the Company to the Executive, or such later date as may be mutually agreed between the Executive and the Company. Upon a termination of employment
without Cause, Executive shall be entitled to the compensation payments provided in Section 7(g)(i). 
 (e) Resignation/Termination
for Good Reason. The Executive shall have the right to terminate his employment for Good Reason under any of the following circumstances: (i) the failure by the Company to pay to the Executive the compensation and benefits, or expense
reimbursement in accordance with Sections 3 and 5 herein; (ii) a material diminution in the Executive’s responsibilities or authority, or diminution of the Executive’s title including, without limitation, a failure to nominate,
include in proxy materials and recommend for election the Executive to serve on the Board or his involuntary removal from the Board, unless for Cause or pursuant to a vote of the stockholders of the Company; (iii) if the location of the
Company’s principal place of business is moved to another location more than sixty (60) miles away from Williamsburg, Virginia; (iv) any material breach of this Agreement by the Company or (v) following a Change in Control (as
defined below) of Employer followed by a termination of Executive’s employment within (12) months of such Change in Control; provided that the Executive must provide written notice of termination of employment for Good Reason within thirty
(30) days following the Executive’s knowledge of an event constituting Good Reason or such event shall not constitute Good Reason hereunder. Good Reason shall not exist upon a termination of employment described in Section 7(b),
(c) or (d) herein. Upon termination pursuant to this Section 7(e), Executive shall be entitled to the compensation payments provided in Section 7(g)(i). 

Notwithstanding the foregoing, Good Reason shall not be deemed to exist unless the Company fails to cure the event giving rise to Good Reason within thirty
(30) days after receipt of written notice thereof given by the Executive. For purposes of this Agreement, “Change in Control” shall mean the following events or circumstances that occur after the Commencement Date: 

(A) The ownership or acquisition (whether by a merger contemplated by Section 7(d)(vii)(B) below, or otherwise) by any Person (other than
a Qualified Affiliate (as defined below)), in a single transaction or a series of related or unrelated transactions, of Beneficial Ownership of more than fifty percent (50%) of (1) the Company’s outstanding common stock (the
“Common Stock”) or (2) the combined voting power of the Company’s outstanding securities entitled to vote generally in the election of directors (the “Outstanding Voting Securities”); 

(B) The merger or consolidation of the Company with or into any other Person other than a Qualified Affiliate, if, immediately following the
effectiveness of such merger or consolidation, Persons who did not Beneficially Own Outstanding Voting Securities immediately before the effectiveness of such merger or consolidation directly or indirectly Beneficially Own more than fifty percent
(50%) of the outstanding shares of voting stock of the surviving entity of such merger or consolidation (including for such purpose in both the numerator and denominator, shares of voting stock issuable upon the exercise of then outstanding
rights (including then exercisable conversion rights), options or warrants) (“Resulting Voting Securities”), provided that, for purposes of this Section 7(d)(vii)(B), if a Person who Beneficially

  
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Owned Outstanding Voting Securities immediately before the merger or consolidation Beneficially Owns a greater number of the Resulting Voting Securities immediately after the merger or
consolidation than the number the Person received solely as a result of the merger or consolidation, that greater number will be treated as held by a Person who did not Beneficially Own Outstanding Voting Securities before the merger or
consolidation, and provided further that such merger or consolidation would also constitute a Change in Control if it would satisfy the foregoing test if rights, options and warrants were not included in the calculation; 

(C) Any one or a series of related sales or conveyances to any Person or Persons (including a liquidation) other than any one or more
Qualified Affiliates of all or substantially all of the assets of the Company; 
 (D) Incumbent Directors cease to be two-thirds
(2/3) of the members of the Board of Directors, where an “Incumbent Director” is (1) an individual who is a member of the Board of Directors on the Commencement Date or (2) any new director whose appointment by the Board of
Directors or whose nomination for election by the stockholders was approved by at least two-thirds (2/3) of the persons who were already Incumbent Directors at the time of such appointment, election or approval, other than any individual who
assumes office initially as a result of an actual or threatened election contest with respect to the election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board
of Directors or as a result of an agreement to avoid or settle such a contest or solicitation; or 
 (E) A Change in Control shall also be
deemed to have occurred immediately before the completion of a tender offer for the Company’s securities representing more than fifty percent (50%) of the Outstanding Voting Securities, other than a tender offer by a Qualified Affiliate.

 (F) For purposes of this Agreement, the following definitions shall apply: 

(a) “Beneficial Ownership,” “Beneficially Owned” and “Beneficially Owns” shall have the meanings provided in
Exchange Act Rule 13d-3; 
 (b) “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended; 

(c) “Person” shall mean any individual, entity, or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange
Act), including any natural person, corporation, trust, association, partnership, joint venture, limited liability company, legal entity of any kind, government, or political subdivision, agency or instrumentality of a government, as well as two or
more Persons acting as a partnership, limited partnership, syndicate or other group for the purpose of acquiring, holding or disposing of the Company’s securities; and 

(d) “Qualified Affiliate” shall mean (i) any directly or indirectly wholly owned subsidiary of the Company, (ii) any
employee benefit plan (or related trust) sponsored or maintained by the Company or by any entity controlled by the Company; or (iii) any Person consisting or controlled in whole or in part of or by the Employee or one or more individuals who
are then the Company’s Chief Executive Officer or any other named executive officer (as defined in Item 402 of Regulation S-K under the Securities Act of 1933) of the Company as indicated in its most recent securities filing made before
the date of the transaction. 

  
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 (f) Payment in Lieu. The Company may, in its sole discretion, at any time after notice of
termination without Good Reason has been given to the Company by the Executive, terminate this Agreement, provided that, in addition to any amount payable to the Executive under Section 7(g) herein, the Company shall pay to the Executive
(without duplication) his then current Salary and continue benefits provided pursuant to Section 3(d) herein, for the duration of the unexpired notice period. 

(g) Termination Payments. 

(i) Termination without Cause or By Executive for Good Reason. In the event that during the Employment Term the Executive’s
employment is terminated by the Company without Cause or the Executive terminates his employment for Good Reason, the Company shall pay to the Executive the sum of the following amounts: 

(A) all amounts fully earned pursuant to the terms of this Agreement, but unpaid hereunder through the date of termination, if
any, in respect of Salary, any accrued but not yet paid Annual Performance Bonus owed for the year prior to Executive’s termination, vesting of any previously issued stock options or restricted stock, payment of life, health and disability
insurance coverage for a period of five years following termination, and unreimbursed expenses; provided, however, that the Company’s obligation to pay life, health and/or disability insurance shall terminate prior to such fifth year
anniversary if Executive accepts other employment that would reasonably be expected to provide such insurance; 
 (B) a
severance payment equal to three (3) times the Executive’s combined Salary and actual bonus compensation for the preceding fiscal year will be paid within five (5) days of the Executive’s last day of employment; and 

(C) Anything in this Agreement to the contrary notwithstanding, in the event it shall be determined that (i) any payment,
award, benefit or distribution (or any acceleration of payment, award, benefit or distribution) by the Company (or any of its affiliates) to or for the benefit of the Executive (whether pursuant to the terms of this Agreement or otherwise) the
(“Payments”) would be subject to the excise tax imposed by Section 4999 of the Code (the “Excise Tax”), and (ii) the reduction of the amounts payable to the Executive under this Agreement to the maximum amount that
could be paid to the Executive without giving rise to the Excise Tax (the “Safe Harbor Cap”) would provide the Executive with a greater after-tax amount than if such amounts were not reduced, then the amounts payable to the Executive under
this Agreement shall be reduced (but not below zero) to the Safe Harbor Cap. The reduction of the amounts payable hereunder, if applicable, shall be made to the extent necessary in the following order: (i) the acceleration of vesting of stock

  
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options with an exercise price that exceeds the then fair market value of the stock subject to the award; (ii) the payments under Section 7(g)(i)(B); (iii) all other payments under
this Section 7(g)(i); and then (iv) the acceleration of vesting of restricted stock and stock options with an exercise price that does not exceed the then fair market value of the stock subject to the award. For purposes of reducing the
Payments to the Safe Harbor Cap, only amounts payable under this Agreement (and no other Payments) shall be reduced. If the reduction of the amounts payable hereunder would not result in a greater after-tax result to the Executive, no amounts
payable under this Agreement shall be reduced pursuant to this provision. 
 All determinations required to be made under this
Section 7(g)(i)(C) shall be made by the public accounting firm that is retained by the Company as of the date immediately prior to the Change in Control (the “Accounting Firm”) which shall provide detailed supporting calculations both
to the Company and the Executive within fifteen (15) business days of the receipt of notice from the Company or the Executive that there has been a Payment, or such earlier time as is requested by the Company. Notwithstanding the foregoing, in
the event (i) the Board of Directors of the Company shall determine prior to the Change in Control that the Accounting Firm is precluded from performing such services under applicable auditor independence rules, or (ii) the Audit Committee
of the Board of Directors of the Company determines that it does not want the Accounting Firm to perform such services because of auditor independence concerns or (iii) the Accounting firm is serving as accountant or auditor for the person(s)
effecting the Change in Control, the Board of Directors of the Company shall appoint another nationally recognized public accounting firm to make the determinations required hereunder (which accounting firm shall then be referred to as the
Accounting Firm hereunder). All fees, costs and expenses (including, but not limited to, the costs of retaining experts) of the Accounting Firm shall be borne by the Company. If payments are reduced to the Safe Harbor Cap or the Accounting firm
determines that no Excise Tax is payable by the Executive without a reduction in payments, the Accounting Firm shall provide a written opinion to the Executive to such effect, that the Executive is not required to report any Excise Tax on the
Executive’s federal income tax return, and that the failure to report the Excise Tax, if any, on the Executive’s applicable federal income tax return will not result in the imposition of a negligence or similar penalty. The determination
by the Accounting Firm shall be binding upon the Company and the Executive (except as provided below). 
 If it is established pursuant to a
final determination of a court or an Internal Revenue Service (the “IRS”) proceeding which has been finally and conclusively resolved, that Payments have been made to, or provided for the benefit of, the Executive by the Company, which are
in excess of the limitations provided in this Section (referred to hereinafter as an 

  
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“Excess Payment”), the Executive shall repay the Excess Payment to the Company on demand, together with interest on the Excess Payment at the applicable federal rate (as defined in
Section 1274(d) of the Code) from the date of the Executive’s receipt of such Excess Payment until the date of such repayment. As a result of the uncertainty in the application of Section 4999 of the Code at the time of the
determination, it is possible that Payments which will not have been made by the Company should have been made (an “Underpayment”), consistent with the calculations required to be made under this Section. In the event that it is determined
(i) by the Accounting Firm, the Company (which shall include the position taken by the Company, or together with its consolidated group, on its federal income tax return) or the IRS or (ii) pursuant to a determination by a court, that an
Underpayment has occurred, the Company shall pay an amount equal to such Underpayment to the Executive within ten (10 days of such determination together with interest on such amount at the applicable federal rate from the date such amount would
have been paid to the Executive until the date of payment. The Executive shall cooperate, to the extent the Executive’s expenses are reimbursed by the Company, with any reasonable requests by the Company in connection with any contests or
disputes with the IRS in connection with the Excise Tax or the determination of the Excess Payment. 
 Notwithstanding anything to the
contrary in the foregoing provisions of this Section 7(g)(i)(C), (i) payment of the portion of any Underpayment that is taxes shall not be made later than December 31 of the year next following the year in which the Excise Tax is
remitted to the taxing authority; (ii) payment of the portion of any Underpayment that is interest or penalties incurred by the Executive with respect to such taxes shall not be made later than December 31 of the year next following the
year in which the Executive incurs such interest or penalties, as applicable; and (iii) reimbursement of expenses incurred due to a tax audit or litigation addressing the existence or amount of a tax liability, whether federal, state, local or
foreign, shall not be made later than the end of the year following the year in which the taxes that are the subject of the audit or litigation are remitted to the taxing authority, or where as a result of such audit or litigation no taxes are
remitted, the end of the year following the year in which the audit is completed or there is a final nonapplicable settlement or other resolution of the litigation. If the Underpayment is a deferral of compensation, the amount of interest and
penalties eligible for payment or reimbursement in any year shall not affect the amount of such interest and penalties eligible for payment or reimbursement in any other year, nor shall such right to payment or reimbursement be subject to
liquidation or exchange for another benefit. 
 (ii) Limitations. Executive agrees that he shall not be entitled to any pro-rated
payment of the Annual Performance Bonus for the year of Executive’s termination. Notwithstanding any other provision in this Agreement or the terms of any severance plan or policy maintained by the Company or its affiliates to the contrary, if
the Executive is entitled to 

  
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the severance benefit provided in Section 7(g)(i), the Executive shall not be entitled to receive any other payments or benefits under any other severance or similar plan maintained by the
Company or its affiliates. 
 (iii) Termination due to Death or Disability. In the event that during the Employment Term the
Executive’s employment is terminated by the Company due to the Executive’s death or Disability, the Company shall pay to the Executive, or the Executive’s estate, all amounts fully earned pursuant to the terms of this Agreement, but
unpaid hereunder through the date of termination, if any, in respect of Salary, and accrued but not yet paid Annual Performance Bonus owed from the year prior to Executive’s termination (the “Accrued Compensation”). 

(iv) Termination for Cause or By Executive without Good Reason. In the event that during the Employment Term the Executive’s
employment is terminated by the Company for Cause or by the Executive by resignation without Good Reason, the Company shall pay to the Executive the Accrued Compensation. 

(v) Expiration of Agreement. If either the Company or the Executive elects not to renew this Agreement and it expires, the Executive
shall not receive any termination payments other than any amounts fully earned pursuant to the terms of this Agreement, but unpaid hereunder through the date of expiration of this Agreement, if any, in respect of Salary, and any accrued but not yet
paid Annual Performance Bonus owed with respect to the year of such expiration and any prior year. 
 (h) No Mitigation or Offset. In
the event of any termination of Executive’s employment hereunder, Executive shall be under no obligation to seek other employment or otherwise mitigate the obligations of the Company under this Agreement, and there shall be no offset against
amounts due Executive under this Agreement on account of amounts purportedly owing by Executive to the Company or amounts earned by Executive from any source. Any amounts due to Executive under this Agreement upon termination of employment are
considered to be reasonable by the Company and are not in the nature of a penalty. 
 (i) Survival of Operative Sections. Upon any
termination of the Executive’s employment, the provisions of Sections 7(g) and 8 through 22 of this Agreement shall survive to the extent necessary to give effect to the provisions thereof. 

(j) Specified Employee Delay. The time and form of payment of any amount or benefits upon the Executive’s termination of
employment described in the preceding provisions of this Section 7 (including expense reimbursements) shall be made in accordance with such Section, provided that if the Executive is a “specified employee” under Section 409A of the
Code, payment shall be delayed until the earlier to occur of (i) the Executive’s death or (ii) the date that is six months and one day following the Executive’s termination of employment (the “Delay Period”), unless the
payment at such time can be characterized as a “short-term deferral” for purposes of Section 409A of the Code or as otherwise exempt from the provisions of Section 409A of the Code. Upon the expiration of the Delay Period, if
any, all payments and benefits delayed pursuant to this paragraph shall be paid or reimbursed to Executive in a lump sum, and any remaining payments due under the preceding provisions of this Section 7, whichever is applicable, shall be payable at
the same time and in the same form as such amounts 

  
 11 

 
and benefits would have been paid in accordance with their original payment schedule under this Section 7. For purposes of applying the provisions of Section 409A of the Code, each
separately identified amount to which the Executive is entitled shall be treated as a separate payment. For purposes of this Section 7, no termination of employment shall be treated as having occurred unless such termination qualifies as a
“separation from service” under Section 409A of the Code. 
 (k) Reimbursements. Payment or reimbursement of expenses
incurred by the Executive pursuant to the provisions of this Section 7, other than reimbursements that would otherwise be exempt from income or the application of Section 409A of the Code, shall be made promptly and in no event later than
December 31 of the year following the year in which such expenses were incurred, and the amount of such expenses eligible for payment or reimbursement, or in-kind benefits provided, in any year shall not affect the amount of such expenses
eligible for payment or reimbursement, or in-kind benefits to be provided, in any other year, except for any limit on the amount of expenses that may be reimbursed under an arrangement described in Section 105(b) of the Code. Additionally, any
right to expense reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit. If the Executive is a “specified employee” under Section 409A of the Code, the full cost of the continuation or
provision of life, health and disability insurance coverage under any provision of this Section 7 (other than any cost of any coverage that is exempt from Section 409A of the Code) shall be paid by the Executive until the end of the Delay
Period, and such cost shall be reimbursed by the Company to, or on behalf of, the Executive in a lump sum cash payment on the day following the Delay Period. 

(l) No Acceleration. Notwithstanding anything in this Agreement to the contrary, the time or schedule of any payment or amount
scheduled to be paid pursuant to the terms of this Agreement, including but not limited to any stock options, restricted stock or other equity-based award, payment or amount that provides for the “deferral of compensation” under
Section 409A of the Code, shall not be accelerated except as otherwise permitted under Section 409A of the Code and the guidance and Treasury regulations issued thereunder. 

Section 8. Confidentiality and Non-Disclosure Covenants. 

(a) Confidential Information. The Company considers one of its most valuable assets to be its confidential and trade secret
information, including, but not limited to, potential real estate acquisition targets and client lists of the respective hotel properties. Confidential Information shall not include information which: (i) has previously been disclosed by the Company
in published papers; (ii) becomes part of the public domain, by publication or otherwise; and (iii) is not due to the direct or indirect acts or omissions of Executive. The parties to this Agreement recognize that the Company has invested and
will invest considerable amounts of time and money in attaining and developing all of the information described above (hereinafter collectively referred to as “Confidential Information”), and any unauthorized disclosure or release of such
Confidential Information in any form would harm the Company. 
 (b) Non-Disclosure of Confidential Information. Executive shall
refrain from directly or indirectly disclosing to any third party, for any purpose other than for the direct benefit of the Company, any of the Company’s Confidential Information during his employ and thereafter, whatever the reason for his
leaving the Company’s employment. 

  
 12 

 (c) Confidentiality of the Company’s Property. Executive recognizes that all of the
documents and other tangible items which contain any of the Company’s Confidential Information are the Company’s property exclusively, including those documents and items which Executive may have developed or contributed to developing
while employed by the Company, whether or not developed during regular working hours or on the Company’s premises. 
 (d) Executive
recognizes that all materials, identification information, keys, computer software and hardware, computer programming libraries, manuals, databases, disks, tapes, patent applications, technical notes and equipment the Company provides for Executive
are also the property of the Company exclusively. All items described in this and the preceding paragraph are hereinafter collectively referred to as “the Company’s Property”. 

(e) Should Executive’s employment be terminated for any reason, Executive shall: 

(i) Refrain from taking any of the Company’s Property or allowing any of the Company’s Property to be taken from the Company’s
premises; 
 (ii) Refrain from reproducing in any manner or allowing to be reproduced any of the Company’s Property; 

(iii) Refrain from removing any such reproduction from the Company’s premises; and 

(iv) Immediately return to the Company any original or reproduction of the Company’s Property in his custody, control or possession. 

Section 9. Non-Competition and Non-Solicitation Covenants. During his employment with the Company and for a period of one
(1) year thereafter (“Restricted Period”), whatever the reason for Executive’s termination of employment, unless Executive receives the Company’s advance written waiver, Executive shall not, either directly or indirectly,
either on his own behalf or on behalf of another business, engage in or assist others in the following activities: 
 (a)
Soliciting, hiring, recruiting, or attempting to recruit, for any business which competes with the Company’s Business any person employed or contracted with by the Company or employed or contracted with by the Company during the twelve
(12) months immediately prior to Employee’s termination of employment with the Company; 
 (b) Soliciting for any
business which competes with the Company’s Business, any competitive business from any of the Company’s customers during the twelve (12) months immediately prior to Executive’s termination of employment, or specific prospective
customers solicited by the Company during the six (6) months immediately prior to Executive’s termination of employment. 

(c) In the Market Area (as hereinafter defined), entering into, engaging in, being employed by, being connected to, consulting
or rendering services for, 

  
 13 

 
any business which competes with, or is similar to, the Company’s Business or business known to Executive to be conducted by the Company or planned to be conducted by the Company at the time
of Executive’s separation from employment with the Company, in a capacity performing management functions similar to those performed or managed by Executive while employed by the Company. This provision shall not restrict Executive from owning
a passive investment interest of the outstanding equity ownership or share in an organization represented by securities publicly traded on a recognized national securities exchange for exchange including but not limited to MHI Hotel Services, LLC
and its affiliates. For purposes of this provision, “Market Area” shall be defined as Savannah, Georgia; Raleigh, North Carolina; Jacksonville, Florida; Tampa, Florida; Hollywood, Florida; Jeffersonville, Indiana; Philadelphia,
Pennsylvania; Wilmington, North Carolina; Laurel, Maryland; Houston, Texas; Atlanta, Georgia and any other city or metropolitan area within the United States in which a hotel owned by the Company or with respect to which the Company or an affiliate
has an ownership interest is located as of the last day of the Employment Term. 
 Section 10. Injunctive Relief. Without
intending to limit the remedies available to the Company, the Executive acknowledges that a breach of any of the covenants contained in Sections 8 and 9 hereof may result in material irreparable injury to the Company or its subsidiaries or
affiliates for which there is no adequate remedy at law, that it will not be possible to measure damages for such injuries precisely and that, in the event of such a breach or threat thereof, the Company shall be entitled to obtain a temporary
restraining order and/or a preliminary or permanent injunction, without the necessity of proving irreparable harm or injury as a result of such breach or threatened breach of Sections 8 and 9 hereof, restraining the Executive from engaging in
activities prohibited by Sections 8 and 9 hereof or such other relief as may be required specifically to enforce any of the covenants in Sections 8 and 9 hereof. 

Section 11. Extension of Restricted Period. In addition to the remedies the Company may seek and obtain pursuant to
Section 10 of this Agreement, the Restricted Period shall be extended by any and all periods during which the Executive shall be found by a court to have been in violation of the covenants contained in Sections 8 and 9 hereof. 

Section 12. Representations and Warranties. The Executive and the Company represent and warrant to the other as follows: 

(a) This Agreement, upon execution and delivery by the Executive and the Company will be the valid and binding obligation of the Executive and
the Company enforceable against the Executive and the Company in accordance with its terms. 
 (b) As to the Executive only, neither the
execution and delivery of this Agreement nor the performance of this Agreement in accordance with its terms and conditions by the Executive (i) requires the approval or consent of any governmental body or of any other person or
(ii) conflicts with or results in any breach or violation of, or constitutes (or with notice or lapse of time or both would constitute) a default under, any agreement, instrument, judgment, decree, order, statute, rule, permit or governmental
regulation applicable to the Executive. 
 (c) The representations and warranties of the Executive and the Company contained in this
Section 12 shall survive the execution and delivery of this Agreement and the consummation of the transactions contemplated hereby. 

  
 14 

 Section 13. Assignment; No Third-Party Beneficiaries. This Agreement shall inure to
the benefit of, and be binding on, the successors and assigns of each of the parties, including, but not limited to, the Executive’s heirs, the Executive’s guardian in the event of the Executive’s disability, the personal
representatives of the Executive’s estate and any successor to all or substantially all of the business and/or assets of the Company. This Agreement, and the Executive’s rights and obligations hereunder, may not be assigned by the
Executive; any purported assignment by the Executive in violation hereof shall be null and void. The Company may assign this Agreement and its rights hereunder, but in the event of assignment, the assignee shall expressly assume all obligations of
the Company hereunder and the Company shall remain fully liable for the performance of all of such obligations in the manner prescribed in this Agreement. Except as otherwise provided herein, nothing in this Agreement shall confer upon any person or
entity not a party to this Agreement, or the legal representatives of such person or entity, any rights or remedies of any nature or kind whatsoever under or by reason of this Agreement. 

Section 14. Waiver and Amendments. Any waiver, alteration, amendment or modification of any of the terms of this Agreement shall
be valid only if made in writing and signed by the parties hereto. No waiver by either of the parties hereto of their rights hereunder shall be deemed to constitute a waiver with respect to any subsequent occurrences or transactions hereunder unless
such waiver specifically states that it is to be construed as a continuing waiver. 
 Section 15. Ethical Conduct. Executive
shall conduct business in an ethical manner by: 
 (a) Avoiding conflicts of interest; 

(b) Complying with the Company’s Code of Conduct and Corporate Governance Principles; 

(c) Refusing to accept, and reporting to the Company the offering of, anything of material value, including a gift, loan on
preferential terms, reward, promise of future employment, favor or service which would influence a reasonably prudent person in the discharge of his duties for the Company or which is based on any understanding that his action would be influenced;
and 
 (d) Abiding by policies and guidelines relating to ethical conduct which the Company may issue as it deems
appropriate. 
 Section 16. Indemnification. The Executive and the Company shall enter into an indemnification agreement
providing for the indemnification of Executive to the fullest extent permitted by Maryland law. 
 Section 17. Severability,
Governing Law. The Executive acknowledges and agrees that the covenants set forth in Sections 8 and 9 hereof are reasonable and valid in geographical and temporal scope and in all other respects. If any of such covenants or such other provisions
of 

  
 15 

 
this Agreement are found to be invalid or unenforceable by a final determination of a court or arbitration panel of competent jurisdiction (a) the remaining terms and provisions hereof shall
be unimpaired and (b) the invalid or unenforceable term or provision shall be deemed replaced by a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or
provision. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF MARYLAND APPLICABLE TO CONTRACTS MADE AND TO BE PERFORMED ENTIRELY WITHIN SUCH STATE, WITHOUT REGARD TO ITS CONFLICT OF LAWS RULES. 

Section 18. Notices. 

(a) All communications under this Agreement shall be in writing and shall be delivered by hand or mailed by overnight courier or by registered
or certified mail, postage prepaid 
  

			
	If to the Company:	  	Sotherly Hotels Inc.
		  	410 W. Francis Street
		  	Williamsburg, Virginia 23185
		
	If to Executive:	  	Andrew M. Sims
		  	410 W. Francis Street
		  	Williamsburg, VA 23185

 (b) Any notice so addressed shall be deemed to be given: if delivered by hand, on the date of such delivery;
if mailed by overnight courier, on the first business day following the date of such mailing; and if mailed by registered or certified mail, on the third business day after the day of such mailing. 

Section 19. Section Headings. The headings of the sections and subsections of this Agreement are inserted for convenience only and
shall not be deemed to constitute a part thereof, affect the meaning or interpretation of this Agreement or of any term or provision hereof. 

Section 20. Entire Agreement. This Agreement constitutes the entire understanding and agreement of the parties hereto regarding
the employment of the Executive. This Agreement supersedes all prior negotiations, discussions, correspondence, communications, understandings and agreements between the parties relating to the subject matter of this Agreement. The Prior Employment
Agreement is hereby terminated and is of no further force or effect. 
 Section 21. Severability. In the event that any part or
parts of this Agreement shall be held illegal or unenforceable by any court or administrative body of competent jurisdiction, such determination shall not effect the remaining provisions of this Agreement which shall remain in full force and effect.

 Section 22. Counterparts. This Agreement may be executed in one or more counterparts, each of which shall be deemed an
original and all of which together shall be considered one and the same agreement. 

  
 16 

 Section 23. Arbitration, Service, Venue, Jury Trial. Any unresolved dispute or
controversy arising or in connection with this agreement shall be settled exclusively by arbitration, conducted before a single arbitrator in Rockville, Maryland in accordance with the rules of the American Arbitration Association then in effect.
The arbitrators shall not have the authority to add to, detract from, or modify any provision hereof nor to award punitive damages to any injured party. The arbitrators shall have the authority to order back-pay, severance compensation, vesting of
options (or cash compensation in lieu of vesting of options), reimbursement of costs, including those incurred to enforce this agreement, and interest thereon in the event the arbitrators determine that employee was terminated without disability or
good cause, as defined in Section 7, or that the company has otherwise materially breached this agreement. A decision by a majority of the arbitration panel shall be final and binding. Judgment may be entered on the arbitrators’ award in
any court having jurisdiction. Nothing in this section shall effect or limit the Company’s right to obtain any type of relief available to it in a court of law as a result of the Employee’s breach of Sections 8 and 9. In the event
either party seeks such relief, the parties hereby (i) submit to the exclusive jurisdiction of the State of Maryland and the U.S. federal courts in the State of Maryland, (ii) consent that any such action or proceeding may be brought in
any such venue, (iii) waive any objection that any such action or proceeding, if brought in any such venue, was brought in any inconvenient forum and agree not to claim the same, (iv) agree that any judgment in any such action or
proceeding may be enforced in other jurisdictions, (v) consent to service of process at the address set forth in Section 18 herein, and (vi) to the extent applicable, waive their respective rights to a jury trial of any claim or cause
of action based on or arising out of this agreement or any dealings between them relating to the subject matter of this agreement. 

Section 24. Section 409A. The parties intend that this Agreement and the benefits provided hereunder be interpreted and
construed to be exempt from or compliant with Section 409A of the Code to the extent applicable thereto. Notwithstanding any provision of the Agreement to the contrary, the Agreement shall be interpreted and construed consistent with this
intent, provided that the Company shall not be required to assume any increased economic burden in connection therewith. Although the Company intends to administer the Agreement so that it will comply with the requirements of Section 409A of
the Code, the Company does not represent or warrant that the Agreement will comply with Section 409A of the Code or any other provision of federal, state, local, or non-United States law. Except as otherwise provided in Section 7(g)(i)(C) with
respect to any excise tax imposed under Section 4999 of the Code, neither the Company, nor its affiliates, nor their respective directors, officers, employees or advisers shall be liable to the Executive (or any other individual claiming a
benefit through the Executive) for any tax, interest, or penalties the Executive may owe as a result of compensation paid under the Agreement, and the Company and its affiliates shall have no obligation to indemnify or otherwise protect the
Executive from the obligation to pay any taxes pursuant to Section 409A of the Code. 

  
 17 

 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first above written. 

 

					
	Sotherly Hotels Inc.
		
	By:	 	 /s/ David R. Folsom

		 	Name:	 	David R. Folsom
		 	Title:	 	President and COO
		
		 	Executive
		
		 	 /s/ Andrew M. Sims

		 	Andrew M. Sims

  
 18New Media Insight Group, Inc.: Exhibit 10.4 - Filed by newsfilecorp.com

April 1, 2013 

Michael Palethorpe 
28202 N 58th Street 
Cave Creek, AZ,
85331 
USA

Dear Michael: 

New Media Insight Group, Inc. (NMED) is pleased to have you as
part of its team in changing the world through monetizing the Internet.

The details of the offer are as follows: 

	POSITION: 	President & CEO, New Media Insight Group,
      Inc. 
	  	28202 N 58th Street, Cave Creek, AZ, 85331, USA
    
	  	  
	REPORTING DATE: 	May 1, 2013 
	  	  
	REPORTS TO: 	Board of Directors, New Media Insight Group,
      Inc. 
	  	  
	SALARY: 	
      $6,000 per month to April 31st, 2014. After which the
      base salary will be reviewed for May 1st, 2014 and beyond. **Note –
      please review Schedule “A”, section 1 for salary and stock option
      compensation during periods prior to April 31st, 2014.
      

	  	
      

		
      Performance reviews within the Company are conducted
      annually. Your salary will be subject to adjustment from time to time in
      accordance with the prevailing compensation policy. This policy is subject
      to change in the sole discretion of the Company with or without notice.
      

	  	
      

	STOCK: 	
      As a full time employee, you have the opportunity to
      purchase shares at “Fair Value”. Fair Value is determined as the net
      equity per share until the stock is listed. Once listed the Fair Value of
      the stock is the current listed price. 

	  	
      

	STOCK OPTION PLAN: 	
      As a full time employee you will be entitled to an annual
      stock option grant equal to 30% of your base salary. These options will be
      granted at the beginning of the calendar year and vest equally to you over
      the year. The price of the option is the fair market value of the
      company’s stock at the time the options are granted. The option will
      expire three years after it is received by you. The terms & conditions
      of the stock option plan and its continuance is at the sole discretion of
      the company. 

	  	
      

		
      Upon your acceptance and execution of the agreement, you
      are eligible to receive 2,000,000 stock options, which vest at a rate of
      500,000 every 6 months. Each option has an exercise price of $0.75 USD and
      will expire three years after it is received by you. 

	  	
      

	TIME OFF: 	
      In addition to recognized statutory holidays, you will be
      entitled to four (4) weeks of vacation per year. Should additional time be
      needed, a formal request should be made well in advance and if approved,
      the additional time required will be paid by the company. 

	  	
      

	BENEFITS 	
      All reasonable expenses incurred in the normal course of
      Company business, including parking and cell phone will be reimbursed upon
      submission of original receipts on a monthly basis. All expenses exceeding
      $1000.00 are to be approved in advance by the Chief Operating Officer.
    

    
    

    

	  	  
	INTELLECTUAL PROPERTY: 	
      You acknowledge the patent, copyright, trademark and
      other intellectual property rights, under statute or at common law
      (“Intellectual Property Rights”) in the developments, inventions,
      creations, methods, processes, know how, trade secrets, data, literary
      works, artistic works or software (“Work” or “Works”) you create, develop,
      generate or reduce to practice in the performance of your normal duties,
      or duties outside your normal duties, in the course of employment shall
      vest in and be deemed to be owned by NMED. You hereby assign and transfer
      to NMED, and agree that NMED shall be the exclusive owner of, all of your
      Intellectual Property Rights, in the Works. If and to the extent that this
      assignment is not effective in respect of any Work, you will hold in trust
      for the sole benefit of NMED, and will assign exclusively to NMED, all of
      your right, title and interest, including Intellectual Property Rights in
      and to that Work. 

	  	
       

		
      You agree to co-operate fully at all times during and
      subsequent to your employment with NMED with respect to signing further
      documents and doing such acts or other things reasonably requested by NMED
      to confirm such transfer or ownership of rights, including Intellectual
      Property Rights, effective at or after the time any Work is created and to
      obtain patents, copyrights, trade-marks and other protection covering the
      Works. 

	  	
       

		
      If NMED is unable to secure your signature to apply for a
      patent, copyright, trade- mark or other protection for any such Work, you
      hereby irrevocably designate and appoint NMED and its duly authorized
      officers and agents as your agent and grant to NMED a Power of Attorney to
      act for you and on your behalf instead, in order to execute and file any
      such applications and to do all other lawfully permitted acts to further
      the prosecution and issuance of patents, copyrights, trade-marks or other
      protection for any work with the same legal force and effect as if
      executed or done by you. 

	  	
       

		
      You agree that NMED, its assignees and its licensees are
      not required to designate you as the author of any Works and you hereby
      waive in whole all moral rights which you may have in the Works, including
      the right to the integrity of the Works, the right to be associated with
      the Works, the right to restrain or claim damages for any distortion,
      mutilation or other modification of the Works, and the right to restrain
      use or reproduction of the Works in any context and in connection with any
      product, service, cause or institution. 

	  	
       

		
      If, prior to your employment with NMED, you created any
      works or inventions, which shall be exempt from this provision, a list of
      all such works or inventions shall be attached hereto as Schedule “A”. If
      no Schedule “A” is attached, you represent that you have made no such
      works or inventions as of the date of acceptance of this offer. 

	  	
       

	CONFIDENTIALITY: 	
      You agree to observe the strictest discretion in regard
      to all matters relating to the business of the Company and its customers,
      which will come to your knowledge. You shall not either during your
      employment with the Company or thereafter, except in the proper course of
      your duties, divulge to any person any information concerning the business
      or finances of the Company or any of its customers, transactions or
      affairs. You shall use your best endeavors to prevent unauthorized
      publication or disclosure of any information concerning the business or
      finances of the Company or any of its customers, transactions, or affairs.
      

      
      

	TERMINATION: 	
      Your employment may be terminated on the following basis:
      

	  	  	  
		a. 	
      You shall be entitled to terminate your employment with
      the Company upon giving written notice to the Company of eight weeks. The
      Company may terminate your employment by giving you the same notice or pay
      in lieu thereof or such additional notice as may be required by applicable
      legislation. 

		b. 	
      Your employment may be terminated without notice, or
      without payment in lieu of notice, for violation by you of any terms of
      your employment or for just cause. 

	  	  	  
	SEVERANCE: 	
      You will be entitled to a severance package as detailed
      in Schedule “A”, section 2 upon termination of your employment by the
      Company, for whatsoever reason other than violation by you of any terms of
      your employment or for just cause. 

	  	  	  
	SECONDMENT: 	
      You acknowledge and agree that as part of your employment
      with the Company, in the event you are seconded to one or more of the
      Company’s subsidiaries or affiliates, you will have the same obligations
      and responsibilities to those subsidiaries and affiliates as you have to
      the Company. 

	  	  	  
	ENTIRE AGREEMENT: 	
      This letter represents the entire agreement between you
      and the Company regarding your employment and supersedes any and all prior
      representations, understandings, arrangements or agreements, oral or
      otherwise, which you may have had. 

Michael, it is indeed a pleasure to have you be part of the
NMED team and continuing to take the Company forward.

Yours truly, 

___________________________
Michael Palethorpe 
New Media
Insight Group Inc. 

NOTE: To be reviewed and resigned by Company Board Members or
the Companies Independent Audit Committee once assembled.

___________________________________________________________________________________________________

I HEREBY ACKNOWLEDGE AND AGREE TO THE TERMS AND CONDITIONS
OUTLINED ABOVE IN THIS OFFER OF EMPLOYMENT: 

Yours truly, 

	
    	 	April 1, 2013 
	Michael Palethorpe 	 	Date 

 
 

    

Schedule “A” 

1. Salary and Stock Option
Compensation:
The CEO's annual salary will be set by the compensation
committee and board once assembled. The starting salary will be 72k per year in
cash compensation plus the below listed stock option and incentives plan. 

	Normal base salary 	- 	$12,000/month 
	Cash & Stock Option compensation 	- 	$6,000/month cash plus $6,000 USD worth of
      Company stock each month in lieu of salary 

Formal communications via letter or email will be sent to
inform you when this compensation option is being initiated. 

2. Severance 
    
You will be entitled to the following severance package following
termination of your employment by the Company: 

	 	a) 	
      Cash - You will receive cash compensation as outlined by
      Nevada Labor Laws.

	 	b) 	
      Stock Options – Any stock options that were granted to
      you during your employment will be given an extension to their expiry date
      by a period of 2 (two) years. E.g. stock options granted Jan 2013 with an
      expiry date of December 2015 will have the expiry date extended to
      December 2017.

	 	c) 	
      Vacation – you will be entitled to be paid for any unused
      vacation during the last year of your
employment.

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