Document:

Key Employment Agreement for P. Christine Lansing, Vice President.

 Exhibit 10.17 
 PEET’S OPERATING COMPANY, INC. 
 KEY EMPLOYEE AGREEMENT 
 For P. CHRISTINE LANSING 
 VICE
PRESIDENT, CHIEF MARKETING OFFICER 
 This Key Employee Agreement (“Agreement”) is entered into as of the 3rd day of October,
2005, by and between P. Christine Lansing (“Executive”) and PEET’S OPERATING COMPANY, INC. (the “Company”), a Virginia corporation and a wholly-owned subsidiary of Peet’s Coffee & Tea, Inc.
(successor in interest to PEET’S COMPANIES, INC.) (the “Parent”). 
 WHEREAS, the Company
desires to employ Executive to provide personal services to the Company, and wishes to provide Executive with certain compensation and benefits in return for his services; 
 WHEREAS, the Company has adopted the Peet’s Coffee & Tea Key Employee Severance Benefit Plan (the
“Key Employee Plan”) and the Parent has adopted the Peet’s Coffee & Tea, Inc. (as successor in interest to Peet’s Companies, Inc.) Change of Control Option Acceleration Plan (the “Option Acceleration Plan”);
and 
 WHEREAS, Executive wishes to be employed by the Company and provide personal services to the
Company in return for certain compensation and benefits, including the benefits provided under the Key Employee Plan and the Option Acceleration Plan; 
 NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, it is hereby agreed by and between the parties hereto as follows: 

1. EMPLOYMENT BY THE COMPANY. 
 1.1 Title and Responsibilities. Subject to terms set forth herein, the Company agrees to employ Executive in the position of chief
financial officer and Executive hereby accepts employment effective as of the date set forth above (the “Effective Date”). During his employment with the Company, Executive will devote his best efforts and substantially all of his business
time and attention (except for vacation periods as set forth herein and reasonable periods of illness or other incapacity permitted by the Company’s general employment policies) to the business of the Company. 
 1.2 Executive Position. Executive will serve in an executive capacity and shall perform such duties as are customarily associated
with his then current title, consistent with the Bylaws of the Company and as required by the Company’s or the Parent’s Board of Directors, as the case may be (the “Board”). 
  

 1. 

 1.3 Company Employment Policies. The employment relationship between the parties
shall also be governed by the general employment policies and practices of the Company, including those relating to protection of confidential information and assignment of inventions, except that when the terms of this Agreement differ from or are
in conflict with the Company’s general employment policies or practices, this Agreement shall control. 
 2.
COMPENSATION. 
 2.1 Salary. Executive shall receive for services to be rendered hereunder the base
salary specified in that certain employment letter dated August 31, 2005 (the “Employment Letter”). Such salary shall be payable on a biweekly basis. Executive will be considered for annual increases in base salary in accordance with
Company policy and subject to review and approval by the Compensation Committee of the Board (the “Compensation Committee”). 
 2.2 Bonus. For calendar year 2005, Executive shall be eligible for a bonus as specified in the Employment Offer Letter, subject to the conditions set forth in the Employment Offer Letter. Thereafter, Executive
shall be eligible to participate in the Company’s executive level bonus plan (to the extent Company has an executive level bonus plan) or such other bonus plan that may be specifically applicable to Executive, as determined by the Chief
Executive Officer and approved by the Board, throughout the duration of the Executive’s employment with the Company. No bonus is guaranteed to Executive. Any bonus is subject to the approval of the Board, which retains the authority to review,
grant, deny or revise any bonus in its sole discretion. 
 2.3 Stock Options. Executive will receive an initial grant
of options to purchase stock of the Parent in the amount specified in the Employment Letter, the terms of such options to be governed by the terms and conditions of the Parent’s applicable stock option plan pursuant to which such options are
granted. Executive and the Company each acknowledge that Executive’s options(s) to purchase stock of the Parent (the “Options”) shall remain in effect and continue to vest during the period of Executive’s employment with the
Company pursuant to the terms of the Options; provided, however, that upon termination of Executive’s employment with the Company for any reason (except Change of Control Termination), including but not limited to a termination for
Cause, by resignation in the absence of a Constructive Termination, involuntary termination of Executive’s employment by the Company without Cause, or voluntary termination by the Executive due to Constructive Termination, the Options shall
cease vesting as of the termination or resignation date and be exercisable thereafter only pursuant to the terms of the Options and the Parent’s applicable stock option plans, unless otherwise provided in the Key Employee Plan or the Option
Acceleration Plan. Upon a Change of Control Termination, all Options held by Executive shall have their vesting accelerated in full so as to become one hundred percent (100%) vested and immediately exercisable in full as of the date of such
termination. Subject to the Compensation Committee’s approval, Executive will be considered for additional grants of options to purchase shares of the Parent, pursuant to the terms and conditions set forth in the Parent’s 2000 Equity
Incentive Plan, a copy of which is available upon Executive’s request or any successor plan. 
  

 2. 

 2.4 Standard Company Benefits. Executive shall be entitled to all rights and
benefits for which he is eligible under the terms and conditions of the standard Company benefits and compensation practices which may be in effect from time to time and provided by the Company to its employees generally. 
 2.5 Severance and Change of Control Plans. Executive is eligible for participation in, and benefits pursuant to, (i) the Key
Employee Plan, subject to the limitations set forth in Section 5 of this Agreement, and (ii) the Option Acceleration Plan. Executive acknowledges receipt of a copy of the Key Employee Plan and the Option Acceleration Plan. Pursuant to the
Key Employee Plan, Executive shall be eligible to participate in an outplacement program for up to six (6) months, at a cost not exceeding ten thousand dollars ($10,000.00), provided, however, that the provider of such outplacement program must
be reasonably acceptable to the Company and Executive provides to the Company adequate proof of the expenses incurred. 
 3.
CONFIDENTIAL INFORMATION, RIGHTS AND DUTIES. 
 3.1 Agreement. 
 (a) Confidential Information. Executive specifically agrees that he shall not at any
time, either during or subsequent to the term of the Employee’s employment with the Company, in any fashion, form or manner, either directly or indirectly, unless expressly consented to in writing by the Company, use, divulge, disclose or
communicate to any person or entity any confidential information of any kind, nature or description concerning any matters affecting or relating to the business of the Company, including, but not limited to, the Company’s sales and marketing
methods, programs and related data, or other written records used in the Company’s business; the Company’s computer processes, programs and codes; the names, addresses, buying habits or practices of any of its clients or customers;
compensation paid to other employees and independent contractors and other terms of this employment or contractual relationships; or any other confidential information of, about or concerning the business of the Company, its manner of operations, or
other data of any kind, nature or description. The parties to this Agreement hereby stipulate that, as between them, the above information and items are important, material and confidential trade secrets that affect the successful conduct of the
Company’s business and its good will, and that any breach of any term of this section is a material breach of this Agreement. All equipment, notebooks, documents, memoranda, reports, files, samples, books, correspondence, lists or other written
and graphic records, and the like, including tangible or intangible computer programs, records and data, affecting or relating to the business of the Company, which the Employee might prepare, use construct, observe, posses or control, shall be and
shall remain the Company’s sole property. 
 (b) Exclusive Property. Executive agrees that all business procured
by the Executive while employed by the Company is and shall remain the permanent and exclusive property of the Company. Executive further agrees that the relationship with the Company of each of the employees and independent contractors of the
Company is a significant and valuable asset of the Company and all such relationships shall at all times, both during and subsequent to the termination of Executive’s employment, be treated as the sole and exclusive property of the Company.

  

 3. 

 (c) Non-Interference. Any interference with the Company’s business, property,
confidential information, trade secrets, clients, customers, employees or independent contractors by the Executive or any of Executive’s agents during or after the term of Executive’s employment shall be treated and acknowledged by the
parties as a material breach of this Agreement. 
 3.2 Remedies. Executive’s duties under this Section 3
shall survive termination of Executive’s employment with the Company. Executive acknowledges that a remedy at law for any breach or threatened breach by Executive of the provisions of the Proprietary Information and Inventions Agreement would
be inadequate, and Executive therefore agrees that the Company shall be entitled to injunctive relief in case of any such breach or threatened breach. 
 4. OUTSIDE ACTIVITIES. 
 4.1 Activities. Except
with the prior written consent of the Board, Executive will not during his employment with the Company undertake or engage in any other employment, occupation or business enterprise, other than ones in which Executive is a passive investor.
Executive may engage in civic and not-for-profit activities so long as such activities do not materially interfere with the performance of his duties hereunder. 
 4.2 Investments and Interests. Executive agrees not to acquire, assume or participate in, directly or indirectly, any position,
investment or interest known by him to be adverse or antagonistic to the Company, its business or prospects, financial or otherwise. 
 4.3 Non-Competition. During his employment by the Company, except on behalf of the Company, Executive will not directly or indirectly, whether as an officer, director, stockholder, partner, proprietor, associate, representative,
consultant, or in any capacity whatsoever engage in, become financially interested in, be employed by or have any business connection with any other person, corporation, firm, partnership or other entity whatsoever which were known by him to compete
directly with the Company, throughout the world, in any line of business engaged in (or planned to be engaged in) by the Company. 
 5.
TERMINATION OF EMPLOYMENT. 
 5.1 Termination With or Without Cause. 

 At-Will Employment. Executive’s relationship with the Company is at-will. Either Executive or the
Company shall have the right to terminate Executive’s employment with the Company at any time, with or without Cause (as defined in the Key Employee Plan) and with or without advance notice. 
  

 4. 

 5.2 Termination for Cause, Death or Disability or Voluntary Termination. If the
Company terminates Executive’s employment at any time for Cause (as defined in the Key Employee Plan), or if Executive’s employment is terminated due to his death or Disability (as defined in the Key Employee Plan), or if Executive
voluntarily terminates his employment other than due to a “Voluntary Termination with good Reason” (as defined in the Key Employee Plan), Executive’s salary shall cease on the date of termination, and Executive will not be entitled to
severance pay, pay in lieu of notice or any other such compensation or benefits, other than payment of salary and vacation accrued through the date of termination and other benefits as expressly required in such event by applicable law or the terms
of applicable benefit plans. Executive’s stock options shall cease vesting on the date of termination and shall be exercisable under the terms of the Company’s 2000 Equity Incentive Plan and the corresponding Stock Options
Agreements. 
 5.3 Severance Benefits. In the event (i) the Company terminates Executive’s employment
(the “Severance Plan Effective Date”) without Cause or if Executive terminates his employment due to a Voluntary Termination with Good Reason or (ii) Executive’s employment is terminated in a Change of Control Termination (as
defined in the Key Employee Plan), Executive shall be eligible for the severance benefits provided pursuant to a Covered Termination (if (1)) or pursuant to a Change of Control Termination (if (ii)), as applicable, under the Key Employee Plan
(as identified in the Key Employee Plan’s Schedule of Benefits for the Company’s Vice Presidents), subject to the limitations set forth below, and subject to Executive’s signing and making effective a Release Agreement as set forth in
Section 9 below. This Section 5.3 shall not apply if Executive’s employment is terminated (i) prior to the Severance Plan Effective Date or (ii) due to death or Disability (as such terms are defined in the Key
Employee Plan), in which event Executive shall not be entitled to any severance benefits under this Agreement or the Key Employee Plan. 
 Notwithstanding anything to the contrary set forth in this Agreement or the Key Employee Plan, in the event Executive is eligible for the severance benefits provided pursuant to a Covered Termination, Executive shall
only be entitled to receipt of a Pro Rata Bonus if the Company’s executive level bonus plan (or Executive’s specific bonus plan, if different from the Company’s executive level bonus plan) for the year in which such termination occurs
is a cash bonus plan (as distinguished from a stock option plan) and such cash bonus plan is actually funded by the Company. 
 Notwithstanding anything to the contrary set forth in this Agreement or the Key Employee Plan, in the event Executive is eligible for the severance benefits provided pursuant to a Covered Termination or Change of Control Termination, the
maximum amount that Executive shall be entitled to receive as severance pay shall be twelve (12) months of Pay. 
 5.4
Cessation. If Executive violates any provision of Sections 3, 7 or 8 of this Agreement, any severance payments or other benefits being provided to Executive will cease immediately, and Executive will not be entitled to any further compensation
from the Company. 
  

 5. 

 6. CHANGE OF CONTROL. 
 6.1 Definition. Notwithstanding the definition of Change of Control contained in Section 7(e) of Key Employee Plan or
Section 3 of the Option Acceleration Plan, for purposes of this Agreement, Change of Control means the occurrence of any of the following: (i) a sale of sixty percent (60%) or more of the assets of the Company or the Parent;
(ii) a merger or consolidation involving the Company or the Parent in which the Company or the Parent is not the surviving corporation and the shareholders of the Parent immediately prior to the completion of such transaction hold, directly or
indirectly, less than fifty percent (50%) of the beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or comparable successor rules) of the
securities of the surviving corporation (excluding any shareholders who possessed a beneficial ownership interest in the surviving corporation prior to the completion of such transaction); (iii) a reverse merger involving the Company or the
Parent in which the Company or the Parent, as the case may be, is the surviving corporation but the shares of common stock of the Company or the Parent (the “Common Stock”) outstanding immediately preceding the merger are converted by
virtue of the merger into other property, whether in the form of securities, cash or otherwise, and the shareholders of the Parent, immediately prior to the completion of such transaction hold, directly or indirectly, less than fifty percent
(50%) of the beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act, or comparable successor rules) of the surviving entity or, if more than one entity survives the transaction, the controlling entity;
(iv) an acquisition by any person, entity or group within the meaning of Section 13(d) or 14(d) of the Exchange Act or any comparable successor provisions (excluding any employee benefit plan, or related trust, sponsored or maintained by
the Company or an Affiliate of the Company) of the beneficial ownership (within the meaning of Rule 13d-3 promulgated under the Exchange Act, or comparable successor rules) of securities of the Company or of the Parent representing at least fifty
percent (50%) of the combined voting power entitled to vote in the election of directors; or, (v) in the event that the individuals who, as of the Effective Date, are members of the Parent’s Board of Directors (the “Incumbent
Board”), cease for any reason to constitute at least fifty percent (50%) of the Parent’s Board of Directors. (If the election, or nomination for election by the Parent’s shareholders, of any new member of the Parent’s Board
of Directors is approved by a vote of at least fifty percent (50%) of the Incumbent Board, such new member of the Parent’s Board of Directors shall be considered as a member of the Incumbent Board.) 
 6.2 Change of Control Termination. In the event Executive’s employment with the Company terminates due to a Change of Control
Termination (as such term is defined in the Key Employee Plan), then Executive shall be eligible for the benefits provided under a Change of Control Termination pursuant to the Key Employee Plan. 
  

 6. 

 6.3 Stock Options. In the event of a Change of Control, Executive’s
outstanding Options shall have their vesting accelerated to the extent provided in the Option Acceleration Plan or in applicable option agreements evidencing such outstanding Options. 
 6.4 Parachute Payments. In the event that the severance, acceleration of stock options and other benefits provided for in this
Agreement or otherwise payable to Executive (i) constitute “parachute payments” within the meaning of Section 280G (as it may be amended or replaced) of the Internal Revenue Code of 1986, as amended or replaced (the
“Code”) and (ii) but for this Section 6.4, would be subject to the excise tax imposed by Section 4999 (as it may be amended or replaced) of the Code (the “Excise Tax”), then Executive’s benefits hereunder
shall be either 
 (a) provided to Executive in full, or 
 (b) provided to Executive only as to such lesser extent which would result in no portion of such benefits being subject to the
Excise Tax, 
 whichever of the foregoing amounts, taking into account the applicable federal, state and local income taxes and the Excise
Tax, results in the receipt by Executive on an after-tax basis, of the greatest amount of benefits, notwithstanding that all or some portion of such benefits may be taxable under the Excise Tax. Unless the Company and Executive otherwise agree in
writing, any determination required under this Section 6.4 shall be made in writing in good faith by the Company’s independent public accountants (the “Accountants”). In the event of a reduction in benefits hereunder, Executive
shall be given the choice of which benefits to reduce. For purposes of making the calculations required by this Section 6.4, the Accountants may make reasonable assumptions and approximations concerning applicable taxes and may rely on
reasonable, good faith interpretations concerning the application of the Code. The Company and Executive shall furnish to the Accountants such information and documents as the Accountants may reasonably request in order to make a determination under
this Section 6.4. The Company shall bear all costs the Accountants may reasonably incur in connection with any calculations contemplated by this Section 6.4. 
 7. RESTRICTIVE COVENANT. 
 In the event Executive’s
employment with the Company is terminated for any reason other than a Change of Control Termination, whether voluntarily or involuntarily,) then for one (1) year immediately following the termination date, Executive shall not, without first
obtaining the prior written approval of the Company, directly or indirectly engage or prepare to engage in the coffee business in any way or in any place, or directly or indirectly engage or prepare to engage in any other activities in competition
with the Company, or accept employment or establish a business relationship with a business engaged in or preparing to engage in competition with the Company, in any geographical location in which the Company as of the termination date either
conducts or plans to conduct business. 
  

 7. 

 In the event Executive’s employment with the Company is terminated due to a Change
in Control Termination (as such term is defined in the Key Employee Plan), then for two (2) years immediately following the termination date, Executive shall not, without first obtaining the prior written approval of the Company, directly or
indirectly engage or prepare to engage in the coffee business in any way or in any place, or directly or indirectly engage or prepare to engage in any other activities in competition with the Company, or accept employment or establish a business
relationship with a business engaged in or preparing to engage in competition with the Company, in any geographical location in which the Company as of the termination date either conducts or plans to conduct business. 
 If Executive violates this Section 7, it is agreed that any severance benefits otherwise due to be received by Executive after such
violation will immediately cease, and further that (a) despite the cessation of such benefits, the release provided by Executive in connection with such benefits will remain in full force and effect and (b) the Company’s remedy of
cessation of payment of severance benefits to Executive is non-exclusive. 
 8. NONINTERFERENCE. 
 While employed by the Company, and for two (2) years immediately following the termination of Executive’s employment, Executive
shall not to directly or through others solicit, attempt to solicit, induce, or otherwise cause any employee or independent contractor or consultant to terminate his or her relationship with the Company in order to become an employee, consultant or
independent contractor to or for any other person or entity. For two (2) years immediately following the termination of Executive’s employment, Executive shall not directly or indirectly solicit (for a business competitive with the
Company) the business of any customer of the Company that at the time of the termination of Executive’s employment or one (1) year immediately prior thereto was listed on the Company’s customer list. If Executive violates this
Section 8, it is agreed that any severance benefits otherwise due to be received by Executive after such violation will immediately cease, and further that (a) despite the cessation of such benefits, the release provided by Executive in
connection with such benefits will remain in full force and effect and (b) the Company’s remedy of cessation of payment of severance benefits to Executive is non-exclusive. 
 9. RELEASE. In exchange for the benefits and other consideration under this Agreement to which Executive would not otherwise be
entitled, Executive shall enter into and execute a release substantially in the form attached hereto as Exhibit A (the “Release”) upon his termination of employment. Unless the Release is executed by Executive and delivered to the Company
within twenty-one (21) days after the termination of Executive’s employment with the Company, Executive shall not receive any severance benefits provided under this Agreement or under the Key Employee Plan. Additionally, unless the Release
is executed by Executive and delivered to the Company within twenty-one (21) days after the termination of Executive’s employment with the Company, the acceleration of Executive’s Options upon a Change of Control Termination as
provided in this Agreement shall not apply and Executive’s Options in such event may be exercised following the date of Executive’s termination only to the extent provided under their original terms in accordance with the Peet’s
Companies, Inc. 1997 Equity Incentive Plan (or other applicable stock option plan), the applicable option agreements and the Option Acceleration Plan. 
  

 8. 

 10. GENERAL PROVISIONS. 
 10.1 Notices. Any notices provided hereunder must be in writing and shall be deemed effective upon the earlier of personal delivery
(including personal delivery by facsimile transmission or the third day after mailing by first class mail, to the Company at its primary office location and to Executive at his address as listed on the Company payroll. 
 10.2 Severability. Whenever possible, each provision of this Agreement will be interpreted in such manner as to be effective and
valid under applicable law, but if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect under any applicable law or rule in any jurisdiction, such invalidity, illegality or unenforceability will not affect
any other provision or any other jurisdiction, but this Agreement will be reformed, construed and enforced in such jurisdiction as if such invalid, illegal or unenforceable provisions had never been contained herein. 
 10.3 Waiver. If either party should waive any breach of any provisions of this Agreement, he or it shall not thereby be deemed to
have waived any preceding or succeeding breach of the same or any other provision of this Agreement. 
 10.4 Complete
Agreement. This Agreement, together with Key Employee Plan and the Option Acceleration Plan, constitutes the entire agreement between Executive and the Company and it is the complete, final, and exclusive embodiment of their agreement and
supersedes any prior agreement written or otherwise between Executive and the Company with regard to this subject matter. It is entered into without reliance on any promise or representation other than those expressly contained herein, and it cannot
be modified or amended except in a writing signed by an officer of the Company. 
 10.5 Counterparts. This Agreement
may be executed in separate counterparts, any one of which need not contain signatures of more than one party, but all of which taken together will constitute one and the same Agreement. 
 10.6 Headings. The headings of the sections hereof are inserted for convenience only and shall not be deemed to constitute a part
hereof nor to affect the meaning thereof. 
 10.7 Successors and Assigns. This Agreement is intended to bind and inure
to the benefit of and be enforceable by Executive, the Company and the Parent and their respective successors, assigns, heirs, executors and administrators, except that Executive may not assign any of his duties hereunder and he may not assign any
of his rights hereunder without the written consent of the Company, which shall not be withheld unreasonably. 
  

 9. 

 10.8 Attorney Fees. If either party hereto brings any action to enforce his or its
rights hereunder, the prevailing party in any such action shall be entitled to recover his or its reasonable attorneys’ fees and costs incurred in connection with such action. 
 10.9 Arbitration. To provide a mechanism for rapid and economical dispute resolution, you and the Company agree that any and all
disputes, claims, or causes of action, in law or equity, arising from or relating to this Agreement (including the Release) or its enforcement, performance, breach, or interpretation, will be resolved, to the fullest extent permitted by law, by
final, binding, and confidential arbitration held in San Francisco, California and conducted by Judicial Arbitration & Mediation Services/Endispute (“JAMS”), under its then-existing Rules and Procedures. Nothing in this
Section 10.9 or in this Agreement is intended to prevent either you or the Company from obtaining injunctive relief in court to prevent irreparable harm pending the conclusion of any such arbitration. 
 10.10 Governing Law. All questions concerning the construction, validity and interpretation of this Agreement will be governed by
the law of the State of California as applied to contracts made and to be performed entirely within California. 
 IN WITNESS WHEREOF, the parties have executed this Agreement on the day and year first above written. 
  

							
	PEET’S OPERATING COMPANY, INC.	 		 	EXECUTIVE
				
	By:	 	/s/ Tom Cawley	 		 	/s/ P. Christine Lansing
		 	 Tom Cawley
	 		 	P. Christine Lansing
		 	 CFO
	 		 	vice president, chief marketing officer
			
	Date: September 20, 2005	 		 	Accepted and agreed this
		 		 		 	6th day of September, 2005

  

 10. 

 EXHIBIT A 
 RELEASE AGREEMENT 
 I understand that my position with Peet’s Operating Company, Inc. (the “Company”)
terminated effective                     ,          (the “Separation Date”). The
Company has agreed that if I choose to sign this Agreement, the Company will pay me severance benefits (minus the standard withholdings and deductions) pursuant to the terms of the Key Employee Agreement entered into as of the
             day of                     ,
         between myself and the Company and the Peet’s Coffee & Tea Key Employee Severance Benefit Plan and the Peet’s Coffee & Tea, Inc. (as successor in interest to
Peet’s Companies, Inc.) Change of Control Stock Option Acceleration Plan. I understand that I am not entitled to this severance payment unless I sign this Agreement. I understand that in addition to this severance, the Company will pay me all
of my accrued salary and vacation, to which I am entitled by law. 
 In consideration for the severance payment I am receiving under this Agreement, I agree
not to use or disclose any of the Company’s proprietary information without written authorization from the Company, to immediately return all Company property and documents (including all embodiments of proprietary information) and all copies
thereof in my possession or control, and to release the Company and its officers, directors, agents, attorneys, employees, shareholders, and affiliates from any and all claims, liabilities, demands, causes of action, attorneys’ fees, damages,
or obligations of every kind and nature, whether they are known or unknown, arising at any time prior to the date I sign this Agreement. This general release includes, but is not limited to: all federal and state statutory and common law claims,
claims related to my employment or the termination of my employment or related to breach of contract, tort, wrongful termination, discrimination, wages or benefits, or claims for any form of compensation. In releasing claims unknown to me at
present, I am waiving all rights and benefits under Section 1542 of the California Civil Code, and any law or legal principle of similar effect in any jurisdiction: “A general release does not extend to claims which the creditor does
not know or suspect to exist in his favor at the time of executing the release, which if known by him must have materially affected his settlement with the debtor.” 
 I acknowledge that I am knowingly and voluntarily waiving and releasing any rights I may have under the federal Age Discrimination in Employment Act of 1967, as amended (“ADEA”). I also acknowledge that the
consideration given for the waiver in the above paragraph is in addition to anything of value to which I was already entitled. I have been advised by this writing, as required by the ADEA that: (a) my waiver and release do not apply to any
claims that may arise after my signing of this Agreement; (b) I should consult with an attorney prior to executing this release; (c) I have twenty-one (21) days within which to consider this release (although I may choose to
voluntarily execute this release earlier); (d) I have seven (7) days following the execution of this release to revoke the Agreement; and (e) this Agreement will not be effective until the eighth day after this Agreement has been
signed both by me and by the Company (“Effective Date”). 
 This Agreement constitutes the complete, final and exclusive embodiment of the entire
agreement between the Company and me with regard to the subject matter hereof. I am not relying on any promise or representation by the Company that is not expressly stated herein. This Agreement may only be modified by a writing signed by both me
and a duly authorized officer of the Company. 
  

 11. 

 I accept and agree to the terms and conditions stated above: 

					
			
	  	 		 	  
	Date	 		 	[Employee]
			
	  	 		 	  
	Date	 		 	Peet’s Operating Company, Inc.

  

 12.First Amendment to the 2004 Omnibus Incentive Compensation Plan

 EXHIBIT 10.44 
 FIRST AMENDMENT TO THE 
 CALIFORNIA PIZZA KITCHEN, INC. 
 2004 OMNIBUS INCENTIVE COMPENSATION PLAN 
 AS AMENDED DECEMBER 15, 2008 
 THIS FIRST AMENDMENT TO THE CALIFORNIA PIZZA KITCHEN, INC. 2004 OMNIBUS INCENTIVE
COMPENSATION PLAN (this “First Amendment”) is made and adopted by CALIFORNIA PIZZA KITCHEN, INC., a Delaware corporation (the “Company”), as of December 15, 2008. Capitalized terms used but not otherwise defined herein shall
have the respective meanings ascribed to such terms in the Plan (as defined below). 
 WHEREAS, the Company has adopted the California Pizza
Kitchen, Inc. 2004 Omnibus Incentive Compensation Plan (the “Plan”) for the benefit of employees, directors and independent consultants; 
 WHEREAS, the Company reserved the right to amend the Plan pursuant to Section 19 thereof; 
 WHEREAS, the Company desires to
amend the Plan; and 
 WHEREAS, this First Amendment was approved by the Board of Directors of the Company on December 15, 2008.

 NOW THEREFORE, in consideration of the foregoing, the Company hereby amends the Plan as follows: 
 1. Section 2 of the Plan is hereby amended by the addition of a new subsection (d) as follows, with all other subsections of Section 2
relettered accordingly: 
 “(d) “Cause” shall mean the definition set forth in a Participant’s employment agreement
with the Company, or, if such Participant does not have an employment agreement, then as set forth in such Participant’s severance agreement with the Company, or, if such Participant does not have a severance agreement, includes, without
limitation: (i) Participant’s commission of a felony or other crime involving moral turpitude; (ii) Participant’s gross negligence or willful misconduct in connection with the performance of Participant’s duties for the
Company; (iii) Participant’s willful failure to follow the lawful instructions of Participant’s supervisor; and (iv) a breach of Participant’s fiduciary duty to the Company for personal profit or otherwise.” 

2. The following paragraph hereby replaces subsection (e)(iii) of Section 2: 
 “(iii) The consummation of a merger or consolidation of the Company with or into another entity or any other corporate reorganization (a
“Business Combination”); excluding, however, such a Business Combination pursuant to which individuals and entities who are the beneficial owners of the Company’s voting securities outstanding immediately prior to such Business
Combination will beneficially own in substantially the same proportions as their ownership immediately prior to such Business Combination, directly or indirectly, securities possessing more than 50% of the voting power of the outstanding securities
of each of (A) the continuing or surviving entity and (B) any direct or indirect parent corporation of such continuing or surviving entity; or” 

 3. The following new subsection (n) is added to Section 2, with all other subsections of
Section 2 relettered accordingly: 
 “(m) “Good Reason” shall mean the occurrence of any of the following, without
the Participant’s express written consent:: 
 (i) a material adverse alteration in the nature of the Participant’s
position, duties or responsibilities from those in effect immediately prior to a Change in Control; 
 (ii) the Company’s
reduction of the Participant’s base salary or hourly wage rate, as the case may be, from that in effect immediately prior to a Change in Control; or 
 (iii) the relocation of the location at which the Participant is principally employed which results in the one-way commuting distance for the Participant increasing by more than thirty (30) miles as compared to
the Participant’s one-way commuting distance as of immediately prior to a Change in Control.” 
 4. The following new paragraph is
inserted after Section 19 and Section 20 is renumbered as Section 21: 
 “SECTION 20. IMPACT OF CHANGE IN CONTROL. 

 (a) Notwithstanding any other provision of the Plan, in the event of a Change in Control, each outstanding Award may be
assumed or an equivalent Award substituted by the successor entity or a parent or subsidiary of the successor entity. In the event an Award is assumed or an equivalent Award substituted, and a Participant’s employment or service with the
Company is terminated by the Company without Cause or by the Participant for Good Reason, within twelve (12) months following the Change in Control, then such Participant shall be fully vested in such assumed or substituted Award. For the
purposes of this Section 20, an Award shall be deemed to be assumed or substituted if, following the Change in Control, the Award is (i) assumed by the successor or survivor corporation, or a parent or subsidiary thereof,
(ii) substituted by an award of the same type covering the stock of the successor or survivor corporation, or a parent or subsidiary thereof, with appropriate and equitable adjustments as to the number and kind of shares and prices or
(iii) substituted by an award that confers the right to purchase or receive, for each Share subject to the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or other securities or property) received in
the Change in Control by holders of Shares held on the effective date of the transaction (and if holders were offered a choice of consideration, the type of consideration chosen by the holders of a majority of the outstanding shares). 
 (b) In the event that the successor entity in a Change in Control does not assume or substitute for any Award, the Award shall be fully
exercisable immediately prior to the consummation of such transaction and all forfeiture restrictions on the Award shall lapse. If an Award is exercisable in lieu of assumption or substitution in the event of a Change in Control, the Committee shall
notify the Participant that the Award shall be fully exercisable for a period of fifteen (15) days from the date of such notice, contingent upon the occurrence of the Change in Control, and the Award shall terminate upon the expiration of such
period.” 
 5. This First Amendment shall be and is hereby incorporated in and forms a part of the Plan. 
 6. This First Amendment shall be effective as of December 15, 2008. 
 7. Except as set forth herein, the Plan shall remain in full force and effect. 

 *    *    * 
 IN WITNESS WHEREOF, the Company has caused this First Amendment to the Plan to be executed, effective as set forth above. 
  

			
	CALIFORNIA PIZZA KITCHEN, INC.
		
	By:	 	 /s/ Susan M. Collyns

	Name:	 	Susan M. Collyns
	Title:	 	 Senior Vice President, Finance,
 Chief Financial
Officer

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