Document:

Exhibit 10.11

                  AOL ADVERTISING INSERTION ORDER
<TABLE>
                                          --------------------------------------------
<S>                                        <C>
Contract #                                                                    22445
                                          --------------------------------------------
AOL Salesperson:                            Cici Kelly
                                          --------------------------------------------
Sales Coordinator:                          Robin Fihma
                                          --------------------------------------------
Sales Planner:                              Erika Snyder
                                          --------------------------------------------
Date:                                                                       1/20/00
                                          --------------------------------------------
Credit Approval Received:                   Yes
                                          --------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------
                                            Advertiser                                   Advertising Agency
-----------------------------------------------------------------------------------------------------------------------
<S>                                        <C>                                      <C>
Contact Person                              Brian Haveson
-----------------------------------------------------------------------------------------------------------------------
Company Name                                Nutrisystem
-----------------------------------------------------------------------------------------------------------------------
Address - Line 1                            202 Welsh road
-----------------------------------------------------------------------------------------------------------------------
Address - Line 2                            Horsham, PA  19044
-----------------------------------------------------------------------------------------------------------------------
Phone #                                     215-706-5331
-----------------------------------------------------------------------------------------------------------------------
Fax #                                       215-706-5325
-----------------------------------------------------------------------------------------------------------------------
Email                                       bhaveson@nutrisystem.com
-----------------------------------------------------------------------------------------------------------------------
SIC Code
-----------------------------------------------------------------------------------------------------------------------
Advertiser IAB Category
-----------------------------------------------------------------------------------------------------------------------
Description of Advertiser's Product/Service
-----------------------------------------------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------
                                                       Billing Information
-----------------------------------------------------------------------------------------------------------------------
Send Invoices to (choose one).                              Advertiser                         Agency
-----------------------------------------------------------------------------------------------------------------------
<S>                                        <C>                                      <C>
Advertiser or Agency Billing Contact Person Brian Haveson
-----------------------------------------------------------------------------------------------------------------------
Company Name                                Nutrisystem
-----------------------------------------------------------------------------------------------------------------------
Billing Address - Line 1                    202 Welsh road
-----------------------------------------------------------------------------------------------------------------------
Billing Address - Line 2                    Horsham, PA  19044
-----------------------------------------------------------------------------------------------------------------------
Billing Phone #                             215-706-5331
-----------------------------------------------------------------------------------------------------------------------
Billing Fax #                               215-706-5325
-----------------------------------------------------------------------------------------------------------------------
Billing Email Address                       bhaveson@nutrisystem.com
-----------------------------------------------------------------------------------------------------------------------
P.O. #, if applicable
-----------------------------------------------------------------------------------------------------------------------
</TABLE>

--------------------------------------------------------------------------------
Billing Schedule (select one):

|_| If total payment due is less than or equal to $5,000 and the advertiser is
new to AOL, payment is due upon signing* and must be received by AOL prior to ad
flight.

|-|
     If total payment due is greater than $5,000, an advertiser new to AOL must
have a favorable D&B credit rating (as determined by AOL). If the new advertiser
does not receive a favorable credit rating or no D&B credit rating is available,
payment is due* in advance of display start date.

|X| Given a favorable credit rating for a new advertiser or a positive payment
history for a current advertiser, invoices will be due monthly commencing on the
display start date due net 30. A current advertiser with invoices past due to
AOL must pay outstanding debts prior to new display start date. *Payment
Information if payment is due to AOL upon signing or prior to display start date
(select one):

|_| To wire funds: Payment due is greater than or equal to $100,000, please wire
funds to: Acct. Title: America Online, Inc., ABA: 021000021, Acct #: 323070752,
The Chase Manhattan Bank, 1 Chase Manhattan Bank, New York, NY 10081.

|X| To mail checks: Payment due is less than $100,000, please mail checks to:
American Online, Inc., Attn: Accounts Receivable, General Post Office, P.O. Box
5696, New York, NY 10087-5696.

|_| To overnight checks: Send payment to - Chase Manhattan Bank, 55 Water
Street, Lockbox dept., Room #413, New York, NY 10041, Lockbox #5696

    All amounts not paid when due and payable will bear interest from the due
date at the prime rate in effect at such time. In the event of nonpayment,

         AOL reserves the right to immediately terminate this Insertion
               Order Agreement with written notice to Advertiser.
--------------------------------------------------------------------------------

<PAGE>

<TABLE>

<S>                                       <C>                                <C>
Inventory Type:                          |X|  AOL Service                   |X|  AOL.COM/Netfind

          |_| Compuserve                 |X|  Netscape                      |_|  ICQ
</TABLE>

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------------------------------
                                                       AOL Service
                                                        Inventory
------------------------------------------------------------------------------------------------------------------------------------
                                                    Display     Display             % of Ad Slots   Total Net      Total
AOL Inventory/Demographic* Purchased               Start Date  Stop Date   Ad Type    Purchased       Price     Impressions    CPM
----------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>        <C>        <C>       <C>             <C>         <C>          <C>
L1 Premium Diet and Nutrition Program (banner)      11/15/99   11/30/00                             $ [     ]   6,000,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Diet & Nutrition tip (banner)       12/26/99   11/30/00                             $ [     ]     240,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Diet & Nutrition tip (button)       12/26/99   11/30/00                             $ [     ]     240,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Dieting success Story (banner)      12/26/99   11/30/00                             $ [     ]      60,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Dieting success Story (button)      12/26/99   11/30/00                             $ [     ]      60,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Simply fit feature series(Banner)   12/26/99   11/30/00                             $ [     ]     300,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Simply fit feature series (Button)  12/26/99   11/30/00                             $ [     ]     300,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L4 People Connection: Special Interests: Health
   And Fitnesss                                     12/26/99   01/20/00                             $ [     ]       5,961    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L4 ROS - demo target Physical Fitness/exercise/
   walking for health                               12/26/99   01/20/00   Never Ran                 $       -           0    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L4 Email - Demo target Women 18-54                  12/26/99   01/20/00   Never Ran                 $       -           0    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L5 Chat                                             12/26/99   01/20/00                             $ [     ]      751,503   $[    ]
----------------------------------------------------------------------------------------------------------------------------
Thrive-Nutrition (was Eats) Web                     01/10/00   01/20/00                             $ [     ]       71,578   $[    ]
----------------------------------------------------------------------------------------------------------------------------
Thrive-Weight (was Weightloss) Web                  01/10/00   11/30/00                             $ [     ]    1,000,000   $[    ]
----------------------------------------------------------------------------------------------------------------------------
Thrive-Fitness Web                                  12/01/99   01/20/00                             $ [     ]      246,044   $[    ]
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
*  Attach completed AOL Demographic Profile Worksheets                               Totals:        $ [     ]    9,275,084   $[    ]
                                                                                     -----------------------------------------------
</TABLE>

All necessary artwork and active URL's must be provided by advertiser 3 business
                           days prior to start date.

                    Artwork required from Advertiser/Agency:
                    ----------------------------------------

<TABLE>
<S>                                                         <C>
|X|  234x60 IAB Standard / 7k Max file size                 |_|  Special
                                                                         ------------

|X|  175x46 Chat/Mail in-box /5k Max file size              |X|  120x60 Shopping / 5k Max file size
</TABLE>

                        Linking URL: (Must Be Filled in)

<TABLE>
------------------------------------------------------------------------------------------------------------------
<S>                                                                                  <C>
The HTTP/URL address to be connected to the Advertisement shall be:  http //         www.nutrisystem.com
</TABLE>

                  Please send artwork and URL to (choose one):

<TABLE>
<S>                                           <C>                                        <C>
|_|  AOLARTWEST@aol.com                     |X|  AOLARTEAST@aol.co|_|                    CENTRALADS@aol.com
</TABLE>

     AOL reserves the right to immediately cancel any advertising flight in the
event of a material change to the nature or content of the site linked to the
Advertisement.
--------------------------------------------------------------------------------

<PAGE>

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------------------------------
                                                         AOL.com
                                                        Inventory
------------------------------------------------------------------------------------------------------------------------------------
                                                    Display     Display             % of Ad Slots   Total Net      Total
AOL.COM Inventory/Packages** Purchased             Start Date  Stop Date   Ad Type    Purchased       Price     Impressions    CPM
----------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>        <C>        <C>       <C>             <C>         <C>          <C>
L1 Sponsorship: Diet & Nutrition button             12/26/99   11/30/00                             $ [     ]     420,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsorship: Diet & Nutrition text               12/25/99   11/30/00                             $ [     ]     430,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L2 Search: Premium diet & Nutrition Search
   terms (banner)                                   12/26/99   11/30/00                             $ [     ]     266,651    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L4 Home Page                                        11/15/99   11/30/00                             $ [     ]  48,000,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
Premium Diet & Nutrition Search Terms include
only following:                                                                                                                $0.00
----------------------------------------------------------------------------------------------------------------------------
diet, diets, weight loss, nutrisystem                                                                                          $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
**See attached package description for any AOL.com package purchases                 Totals:        $ [     ]  48,138,651    $[    ]
                                                                                     -----------------------------------------------
</TABLE>

All necessary artwork and active URL's must be provided by advertiser 3 business
                           days prior to start date.

                    Artwork required from Advertiser/Agency:
                    ----------------------------------------

|X| 466x60 NF Reviews, Search Terms, My News & Hometown / 12k Max / Animation OK
|X| 100x70 AOL com Home Page / 3k Max / No animation
|_| 120x60 NF Home Page / 2k Max / No Animation
|X| 120x60 Shopping / 4k Max / No animation
|_| 234x60 NF Kids Only & Hometown / 7k Max / Animation OK
|_| 120x60 Instant Messenger/7.5k

                        Linking URL: (Must Be Filled in)

<TABLE>
<S>                                                                                    <C>
The HTTP/URL address to be connected to the Advertisement shall be:  http //           www.nutrisystem
</TABLE>

                  Please send artwork and URL to (choose one):

<TABLE>
<S>                                        <C>                                        <C>
|_|  AOLWEBWEST@aol.com                   |X|  AOLWEBEAST@aol.com                    |_|  CENTRALADS@aol.com
</TABLE>

--------------------------------------------------------------------------------
   AOL reserves the right to immediately cancel any advertising flight in the
 event of a material change to the nature or content of the site linked to the
                                 Advertisement.
--------------------------------------------------------------------------------

<PAGE>

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------------------
                                                    Display     Display             % of Ad Slots  Total Gross     Total
Netscape Inventory Purchased                       Start Date  Stop Date   Ad Type    Purchased       Price     Impressions    CPM
----------------------------------------------------------------------------------------------------------------------------
<S>                                                 <C>        <C>        <C>       <C>             <C>         <C>          <C>
L1 Sponsor: Diet & Nutrition Button                 11/15/99   11/30/00                             $ [     ]   2,100,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L1 Sponsor: Diet & Nutrition Banner                 11/15/99   11/30/00                             $ [     ]   2,100,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
L3 Netscape Home Page Banners                       12/26/99   11/30/00                             $ [     ]  36,000,000    $[    ]
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                                                               $0.00
----------------------------------------------------------------------------------------------------------------------------
                                                                                     Totals:        $ [     ]  40,200,000    $[    ]
                                                                                     -----------------------------------------------
</TABLE>

All necessary artwork and active URL's must be provided by advertiser 3 business
                           days prior to start date.

                    468x60 IAB Standard / 10k Max File Size

          Go to http://home.netscape.com/ads/specs.html for additional
                       Traffic Specifications information

                        Linking URL: (Must Be Filled in)

<TABLE>
<S>                                                                                    <C>
The HTTP/URL address to be connected to the Advertisement shall be:  http //           www.nutrisystem.com
</TABLE>

                         Please send artwork and URL to:

<TABLE>
<S>                                        <C>                                        <C>
|_|  NetArtWest@aol.com                   |X|  NetArtEast@aol.com                    |_|  NetArtCent@aol.com
</TABLE>

--------------------------------------------------------------------------------
   AOL reserves the right to immediately cancel any advertising flight in the
 event of a material change to the nature or content of the site linked to the
                                 Advertisement.
--------------------------------------------------------------------------------

<PAGE>

<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------
                                        Advertising Purchase Summary
------------------------------------------------------------------------------------------------------
                                  Total Price           Total Impressions                CPM
------------------------------------------------------------------------------------------------------
<S>                              <C>                          <C>                    <C>
AOL Service                      $[         ]                 9,275,084              $[        ]
------------------------------------------------------------------------------------------------------
AOL.com                          $[         ]                49,138,651              $[        ]
------------------------------------------------------------------------------------------------------
CompuServe                              $0.00                         -                    $0.00
------------------------------------------------------------------------------------------------------
Netscape                         $[         ]                40,200,000              $[        ]
------------------------------------------------------------------------------------------------------
ICQ                                     $0.00                         -                    $0.00
------------------------------------------------------------------------------------------------------
Total Purchase Price             $[         ]                98,613,735
------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------

                          ----------------------------------------------------------------------------
                             Net Purchase Price    Total Guaranteed Impressions          CPM
                          ----------------------------------------------------------------------------
                                 $[         ]                98,613,735              $[        ]
                          ----------------------------------------------------------------------------
</TABLE>

In the event guaranteed impressions are reached prior to the Display Stop Date,
AOL may, at its option, discontinue display at such earlier time. Any guarantees
are to impressions (as measured by AOL in accordance with it standard
methodologies and protocols), not "click-throughs." To the extent that there is
a shortfall in impressions as of the end of the specified display period, AOL
will provide, as Advertiser's sole remedy, "make good" impressions through
comparable placements. To the extent impressions commitments are identified
without regard to specific placements, such placements will be as mutually
agreed upon by AOL and Advertiser during the course of the display period. AOL
reserves the right to alter Advertiser flight dates to accommodate trafficking
needs or other operational needs. In such cases, AOL will make available to
Advertiser reasonably equivalent flight(s).

Standard Terms and Conditions
This Insertion Order incorporates by reference AOL's standard advertising terms
and conditions (the "Standard Terms"), including terms related to advertising
material, payment modifications, cancellation rights, usage data, limitations of
liability, disclaimers, indemnifications, use of AOL member information and
miscellaneous legal terms. Among other things, the Standard Terms provide AOL
the right to cancel this Insertion Order Agreement on thirty days notice to
Advertiser (or upon such shorter notice as may be designated by AOL in the event
that AOL believes that further display of the Advertisement will expose AOL to
liability or other adverse consequences), in which case Advertiser shall only be
responsible for the pro-rata portion of payments attributable to the period
preceding such termination. The Standard Terms appear at keyword "Standard Ad
Terms 4" on the U.S.-based America Online brand service and at
http://mediaspace.aol.com/adterms4.html. Advertiser acknowledges that it has
been provided an opportunity to review the Standard Terms and agrees to be bound
by them.

AUTHORIZED SIGNATURES
In order to bind the parties to this Insertion Order Agreement, their duly
authorized representatives have signed their names below on the dates indicated.
This Agreement (including the Standard Terms incorporated by reference) shall be
binding on both parties when signed on behalf or each party and delivered to the
other party (which delivery may be accomplished by facsimile transmission of the
signature pages hereto).

     America Online Inc.                    Advertiser
     -------------------                    ----------

     By:                                    By: /s/ Brian Haveson
        -----------------------------           --------------------------------
     (signature)                            (signature)

     Print Name:                            Print Name: Brian Haveson
                ---------------------                   ------------------------

     Title:                                 Title: CEO/President
           --------------------------              -----------------------------
     (Print or Type)                        (Print or Type)

     Date:                                  Date: 1/20/2000<PAGE>   1
                                                                    Exhibit 10.6

               INTERNET MARKETING AND LICENSING AGREEMENT BETWEEN
                LENDINGTREE, INC. AND PRICELINE.COM INCORPORATED

         THIS INTERNET MARKETING AND LICENSING AGREEMENT (this "Agreement")
between LendingTree, Inc., a Delaware corporation with its principal place of
business at 6701 Carmel Road, Suite 205, Charlotte, NC 28226 ("LendingTree"),
and priceline.com Incorporated, a Delaware corporation with its principal place
of business at Five High Ridge Park, Stamford, CT 06903 ("Priceline"). This
Agreement shall be effective as of August 1, 1998 (the "Effective Date").

                                   WITNESSETH:

         WHEREAS, LendingTree has developed a multiple lender consumer loan
origination software program and a web site, currently located at
http://www.lendingtree.com, through which it acts as a mortgage loan broker or
loan broker offering consumers the opportunity to obtain competitive loan offers
from participating lenders in connection with various loan products, including
mortgage loans, home equity lines of credit, credit cards, automobile loans and
unsecured personal loans.

         WHEREAS, Priceline has developed a web site, currently located at
http://www.priceline.com, which markets various products and services using a
"name your price" model. Priceline desires to make available to users of its web
site certain mortgage loan, home equity loan and home equity line of credit
products.

         WHEREAS, LendingTree desires to expand its distribution channel for its
mortgage loan brokerage services via a co-branded web site hosted and marketed
by Priceline which employs Priceline's "name your price" model.

         NOW, THEREFORE, in consideration of the premises, the mutual covenants,
agreements and respective representations and warranties contained herein, and
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:

1.       DEFINITIONS

         1.1      "Derivatives" means (i) for copyrightable or copyrighted
                  material, any translation, abridgment, revision, or other form
                  in which such material may be recast, transformed, or adapted
                  and any new material derived from such existing copyrightable
                  material; (ii) for patentable or patented material, any
                  improvement thereon; and (iii) for material or information
                  which is confidential, proprietary or trade secret, any new
                  material or information derived from such existing
                  confidential, proprietary or trade secret material, including
                  new material or information that are or may be protected by
                  copyright, patent and/or trade secret or similar laws, or
                  agreements providing for non-disclosure of any of the
                  foregoing.

         1.2      "Mortgage Content" means software applications and content, in
                  the form of various calculators and other interactive tools,
                  as well as articles regarding consumer credit and mortgages,
                  lender and product descriptions and other data, graphics, and
                  material provided by LendingTree from time to time for
                  incorporation into the Mortgage Web Pages.
<PAGE>   2
         1.3      "Mortgage Loan" means a loan made to a consumer borrower that
                  is secured by a Mortgage, deed of trust or other lien on
                  residential real property located in the United States of
                  America, including but not limited to, a first mortgage loan,
                  subordinate lien mortgage loan, home equity loan, and home
                  equity line of credit.

         1.4      "Mortgage Web Pages" means the area of the Priceline web site
                  through which LendingTree will offer its mortgage brokerage
                  services. The Mortgage Web Pages will be co-branded by the use
                  of both parties' trademarks, tradenames, logos, or
                  designations, as agreed to by the parties in accordance with
                  the terms of this Agreement.

         1.5      "Net Revenue" means the total of all revenue earned and
                  received by LendingTree from lenders, including but not
                  limited to transmission fees and loan origination fees, as a
                  result of its mortgage brokerage services in operating the
                  Mortgage Web Pages ("Revenue"), minus the actual cost of (i)
                  credit scores and credit report fees incurred by LendingTree,
                  and (ii) LendingTree's operation of a dedicated Mortgage Web
                  Pages customer service center, in an amount equal to the
                  actual salaries, wages and payroll expenses paid by
                  LendingTree in connection with such customer service center
                  staff ("Staff Expenses"), plus actual telephone expenses for
                  the dedicated customer service center staff and overhead
                  expenses equal to thirty percent (30%) of such Staff Expenses
                  (items (i) and (ii) of this Section 1.5 being collectively
                  referred to herein as the "Revenue Deductions"). The parties
                  hereto acknowledge that in the start up of this relationship,
                  there are likely to be delays in LendingTree's receipt of
                  Revenue. As such, the parties intend and agree that any
                  Revenue Deductions related to these delays will be carried
                  forward and offset against Revenues received at a later date.

         1.6      "Priceline Name Your Price/Conditional Purchase Model" means
                  the product distribution model utilized by Priceline on its
                  web site under which a consumer identifies a specific price
                  and terms under which he or she will purchase a product or
                  service, and Priceline attempts to find a seller willing to
                  sell the product or service to the consumer on the terms
                  identified by the consumer. In the context of this Agreement
                  and the Mortgage Web Pages, the term shall refer to a business
                  model in which (i) a consumer identifies Mortgage Loan terms,
                  including interest rate, points and loan term, under which he
                  or she is willing to obtain a specified Mortgage Loan. To the
                  extent permitted by applicable law, the Priceline Name Your
                  Price/Conditional Purchase Model may include the delivery to a
                  lender by the consumer of a fee to be used by that lender to
                  offset certain third party or other related costs or expenses,
                  all or a part of which fee may be forfeited by the consumer if
                  the loan fails to close due the substantial fault of the
                  consumer. In addition, the Priceline Name Your
                  Price/Conditional Purchase Model contemplates a counteroffer
                  process, wherein a lender, although unable to offer a consumer
                  the mortgage loan on the specific terms requested, is able to
                  provide the consumer with an acceptable counteroffer.

         1.7      "LendingTree Model" means the product distribution model
                  utilized by LendingTree on its website wherein consumers
                  complete a qualification form encompassing product, rate, term
                  and other preferences, along with traditional loan application
                  data and other information that LendingTree may from time to
                  time request, which information is then submitted to a network
                  of participating lenders who have previously provided
                  LendingTree with credit related criteria for use in
                  LendingTree's proprietary filtering system. The qualification
                  form along with certain credit report and credit scoring

                                       2
<PAGE>   3
                  information ("Consumer Information") is then presented to the
                  lenders who review that Consumer Information and bid for that
                  consumer's business.

         1.8      "Proprietary Marks" means the trade names, servicemarks,
                  trademarks, tradenames, logos, emblems designations, and
                  indicia of origin specified in Exhibit A or subsequently
                  identified by written notice by the parties.

         1.9      "Qualification Form" means a series of web pages utilized by
                  LendingTree on its web site to gather information from
                  consumers for the purpose of obtaining a prequalification or a
                  loan offer from a lender for a variety of consumer or mortgage
                  loans.

         1.10     "Mortgage Web Pages Qualification Form" means a series of web
                  pages utilized or to be utilized by LendingTree in connection
                  with the Mortgage Web Pages.

         1.11     "Technical Contact" means the primary person from each party
                  responsible for facilitating communications between
                  LendingTree and Priceline and coordinating development of the
                  Mortgage Web Pages.

         1.12     "Software" means the computer software of LendingTree, which
                  provides an on-line qualification form, certain investor
                  information, filters and other mechanisms that may allow
                  consumers to qualify for various consumer loan products. The
                  term "Software" includes all interpretive script, source code,
                  object code, screen displays, user manuals and other
                  documentation, and all modifications, enhancements and
                  revisions thereto.

2.       LICENSES AND OWNERSHIP

         2.1      Priceline Licenses. During the term of this Agreement,
                  Priceline hereby grants to LendingTree (i) the exclusive right
                  and license in the United States to operate the Mortgage Web
                  Pages and (ii) the non-exclusive right and license in the
                  United States to utilize certain Priceline intellectual
                  property, including the Priceline Proprietary Marks, software
                  and the Priceline Name Your Price/Conditional Purchase
                  Marketing Model, in operating the Mortgage Web Pages
                  (collectively, the "Priceline Intellectual Property") in each
                  case subject to the terms and conditions of this Agreement.

         2.2      LendingTree License. During the term of this Agreement,
                  LendingTree hereby grants to Priceline the non-exclusive right
                  and license in the United States to utilize certain
                  LendingTree intellectual property, including but not limited
                  to the LendingTree Proprietary Marks, Software, and Mortgage
                  Content for use by Priceline in carrying out its duties under
                  this Agreement in connection with the Mortgage Web Pages
                  (collectively, the "LendingTree Intellectual Property"), in
                  each case subject to the terms and conditions of this
                  Agreement.

         2.3      Intellectual Property Rights. All LendingTree Intellectual
                  Property are and will remain the sole and exclusive property
                  of LendingTree and its suppliers, if any. All Priceline
                  intellectual property are and will remain the sole and
                  exclusive property of Priceline and its suppliers, if any. Any
                  Derivatives created by either party regarding the intellectual
                  property of the other party shall become the exclusive
                  property of the original owner of the underlying intellectual
                  property.

                                       3
<PAGE>   4
3.       PRICELINE'S DUTIES

         3.1      Testing, Hosting, Design and Maintenance of the Mortgage Web
                  Pages. During the term of this Agreement, Priceline in
                  consultation with LendingTree will be responsible for testing,
                  hosting and maintaining the Mortgage Web Pages to be designed
                  by Priceline based upon the substantive Mortgage Content to be
                  provided by LendingTree as required in Section 4.1 of this
                  Agreement. Priceline will host the Mortgage Web Pages on
                  servers that it owns or controls. Priceline will use best
                  efforts to make available to the public vis-a-vis the
                  Internet on the priceline.com Internet site, the Mortgage Web
                  Pages on a continuous basis. In addition, Priceline will
                  provide, maintain and manage by itself, or through its
                  authorized third parties, all servers, telecommunication
                  devices, facilities, technical support, maintenance and
                  operations as is reasonably needed to facilitate continuous
                  Internet access to the Mortgage Web Pages as herein described.
                  A fuller description of the specifications for the Mortgage
                  Web Pages shall be set forth in Exhibit B sometime prior to
                  the date on which the Mortgage Web Pages commence operation
                  over the Internet.

         3.2      Development Expense. Priceline will be responsible for all
                  internal and third party costs and expenses incurred by it and
                  LendingTree in connection with the development and testing of
                  the Mortgage Web Pages. Any costs or expenses paid or incurred
                  by LendingTree as permitted by this section 3.2 shall be
                  subject to the prior approval of Priceline, which approval
                  shall not be unreasonably withheld or delayed.

         3.3      Advertising, Marketing and Promotion. Priceline will
                  advertise, market and promote the Mortgage Web Pages through
                  various media campaigns, including radio and print media (the
                  "Advertising Services"). LendingTree expressly acknowledges
                  and agrees that the Advertising Services may, in the
                  discretion of Priceline, be provided by Priceline in a
                  combination of (i) general brand advertising for the
                  priceline.com Internet site, (ii) advertising for the products
                  and services offered generally through such site, and (iii)
                  advertising that refers to particular products, including
                  those offered on the Mortgage Web Pages. All advertising
                  related to the Mortgage Web Pages will be subject to the prior
                  approval of LendingTree and its counsel, which consent and
                  approval shall not be unreasonably withheld or delayed.
                  Priceline is not obligated to expend any fixed sum with
                  respect to the provision of the Advertising Services, it being
                  understood that such Advertising Services will be provided by
                  Priceline as it determines, in its reasonable discretion.
                  Subject to the foregoing, the parties acknowledge and agree
                  that the annual market value of the Advertising Services will
                  be in an amount mutually agreed to by the parties, which
                  amount is currently projected to be approximately $12 million.

         3.4      Lender Introductions. During the term of this Agreement,
                  Priceline will direct to LendingTree any inquiries from
                  lenders about the Mortgage Web Pages and opportunities to
                  offer mortgage loan products on the Mortgage Web Pages.

         3.5      Legal Compliance. During the term of this Agreement, Priceline
                  shall be responsible for the compliance, in all material
                  respects, with federal, state and other laws and regulations
                  generally applicable to the priceline.com Internet site,
                  including all general advertising related thereto, including
                  general unfair and deceptive trade issues, consumer protection
                  issues and customer relations issues. Under no circumstances,
                  however, will Priceline be charged with responsibility for
                  compliance with federal, state or other laws or regulations

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<PAGE>   5
                  applicable to mortgage brokers, the offering of Mortgage Loan
                  products or any and all disclosure, notice or other
                  requirements applicable to mortgage brokers or the provision
                  of Mortgage Loan services to consumers generally, such
                  compliance being the obligation of LendingTree as provided in
                  Section 4.6 of this Agreement.

4.       LENDINGTREE'S DUTIES

         4.1      Mortgage Web Pages Substantive Content; Mortgage Loan
                  Brokerage Services. With respect to the development of the
                  Mortgage Web Pages, it is expressly acknowledged and agreed to
                  between the parties that LendingTree will provide the
                  substantive Mortgage Content of the Mortgage Web Pages
                  Qualification Form related to the Mortgage Web Pages that are
                  to be developed by Priceline. The Mortgage Web Pages will
                  constitute the "front end" of LendingTree's mortgage brokerage
                  operations at the priceline.com Internet site. To the extent
                  permitted by applicable law, the Mortgage Web Pages will
                  incorporate the LendingTree Qualification Form and the
                  Priceline Name Your Price/Conditional Purchase Model. The
                  Mortgage Web Pages will have the same "look and feel" of other
                  areas of the priceline.com Internet site. The substantive
                  Mortgage Content utilized in the design and development of the
                  Mortgage Web Pages including, but not limited to, all issues
                  related to regulatory compliance shall be subject to the
                  review and approval of Priceline and its counsel, which shall
                  not be unreasonably withheld or delayed. A fuller description
                  of the specifications is set forth in Exhibit B. LendingTree
                  acknowledges and agrees that the Mortgage Web Pages as
                  designed by Priceline with the substantive content to be
                  provided by LendingTree will allow Mortgage Loans to be
                  offered through the Mortgage Web Pages by LendingTree in a
                  lawful manner that does not trigger any mortgage broker or
                  loan broker license or registration (or any consumer
                  disclosures, compliance or other requirements related thereto)
                  on the part of Priceline. LendingTree will operate the
                  Mortgage Web Pages and will act as the mortgage broker in
                  connection with all Mortgage Loan products offered on or
                  through the Mortgage Web Pages. LendingTree will at all times
                  maintain in all material respects compliance with applicable
                  federal and state laws and will maintain in good standing
                  requisite mortgage broker licenses, registrations, approvals
                  and exemptions, as applicable.

         4.2      Lender Network Management. During the term of this Agreement,
                  LendingTree shall use best efforts to obtain and maintain
                  agreements with a sufficient number of lenders that offer
                  Mortgage Loan products through LendingTree on the Mortgage Web
                  Pages, as are necessary to support the LendingTree/Priceline
                  relationship. LendingTree agrees that lenders offering the
                  Mortgage Loan products on the Mortgage Web Pages shall,
                  collectively, have the ability to promptly and efficiently
                  process and close Mortgage Loans from Mortgage Web Pages
                  Qualification Forms, submitted from consumers/borrowers
                  representing eighty percent (80%) of the Priceline
                  consumer/borrower market (based upon FICO credit score).
                  Subject to the foregoing, the parties currently project that
                  the appropriate number of lenders is from five (5) up to and
                  including ten (10). LendingTree agrees that the minimum number
                  of lenders shall not be less than five (5) during the term of
                  this Agreement. LendingTree will accept recommendations from
                  Priceline regarding potential participating lenders and will
                  work in good faith to enter into agreements with such lenders
                  to enable them to offer their mortgage loan products through
                  LendingTree and the Mortgage Web Pages. LendingTree will be
                  responsible for

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<PAGE>   6
                  all lender service issues, training of lender staff, and
                  analyzing lender performance. LendingTree will invoice lenders
                  and manage the collection of all fees.

                  No agreement entered into between LendingTree and any
                  participating lender in connection with the Mortgage Web Pages
                  will impose any obligation, duty or responsibility whatsoever
                  on Priceline, directly or indirectly, or limit or restrict in
                  any manner any of Priceline's legal rights or remedies,
                  including, without limitation, Priceline's right to terminate
                  this Agreement under Section 11 hereof.

         4.3      Customer Service. LendingTree will operate a customer service
                  center dedicated to the Mortgage Web Pages with sufficient
                  staff and resources necessary to handle the volume of customer
                  inquiries generated from the Mortgage Web Pages in a prompt
                  and efficient manner and in accordance with applicable
                  federal, state and other laws and regulations. The parties
                  will work to establish appropriate interfaces between
                  Priceline's existing customer service center and the
                  LendingTree customer service center. In addition, the parties
                  will work together to develop introductory scripts for
                  customer service calls, subject to the review and approval of
                  their respective attorneys.

         4.4      Content. As set forth in Sections 3.1 and 4.1 hereof,
                  LendingTree will provide the substantive Mortgage Content for
                  use on the Mortgage Web Pages.

         4.5      Back-End Software. During the term of the Agreement,
                  LendingTree will provide and manage the "back-end" processing
                  software required to effect a system of communication between
                  Priceline and LendingTree and LendingTree and its lenders in
                  connection with the Mortgage Web Pages. LendingTree will
                  maintain back-end software processing capacity and reliability
                  at levels subject to the review and approval of Priceline.

         4.6      Legal Compliance. During the term of this Agreement,
                  LendingTree shall be responsible for compliance, in all
                  material respects, with all applicable federal, state and
                  other laws and regulations for the Mortgage Web Pages or the
                  Mortgage Loan Products offered to consumers through the
                  Mortgage Web Pages, and will maintain in good standing
                  requisite mortgage broker licenses, registration, approvals
                  and exemptions relating to any of the foregoing. In addition,
                  LendingTree will review and approve all advertising developed
                  by Priceline that is specific to the Mortgage Web Pages to
                  achieve compliance with applicable federal, state and other
                  laws and regulations governing the offering of Mortgage Loan
                  products to the consumer. Further, LendingTree shall be
                  responsible for compliance with all consumer disclosure and
                  other laws and requirements applicable to all of the Mortgage
                  Web Pages and the Mortgage Loan products offered through the
                  Mortgage Web Pages, except that should Priceline launch any
                  advertising that impacts the Mortgage Web Pages, knowingly or
                  otherwise, without LendingTree's review and approval,
                  Priceline shall be solely responsible for any issues arising
                  out of that non-compliance.

5.       EXCLUSIVITY; NON-COMPETITION

         5.1      Exclusivity. During the term of this Agreement, Priceline
                  agrees not to offer any Mortgage Loans on its web site, either
                  directly or through a third party.

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<PAGE>   7
         5.2      Non-Competition. The parties hereto acknowledge and agree that
                  the LendingTree Model and Priceline Name Your
                  Price/Conditional Purchase Model (hereinafter, together, the
                  "Models") are similar in many of their components. To assist
                  the parties in complying with this Section 5.2, the parties
                  agree that the marketing of the Models is the optimum place to
                  draw the relevant distinctions. Consistent with the above, the
                  parties agree that during the term of this Agreement and
                  indefinitely after any termination of this Agreement, (i)
                  Priceline shall not market its mortgage services in a manner
                  that conflicts with LendingTree's marketing message which is
                  "by filling out one form, consumers get multiple offers from
                  lenders who bid for their business" and (ii) LendingTree shall
                  not market its mortgage services in a manner that conflicts
                  with Priceline's marketing message which is "consumers name
                  the price they want to pay for a mortgage and we will find a
                  lender to meet your price".

6.       TECHNICAL CONTACTS

         6.1      Technical Contacts. The Technical Contacts shall meet in
                  person or by phone as needed from time to time to assess the
                  status of the Mortgage Web Pages development effort and to
                  keep each other up to date on technology and new product
                  issues related to the Mortgage Web Pages. The Technical
                  Contacts shall be:

                  For LendingTree:          Mr. Richard M. Stiegler, CTO
                                            LendingTree, Inc.
                                            6701 Carmel Road, Suite 205
                                            Charlotte, North Carolina 28226

                  For Priceline:            Mr. Richard Weinrod, CTO
                                            priceline.com Incorporated
                                            Five High Ridge Park
                                            Stamford, CT 06903

         6.2      Specifications Modification. The Technical Contacts may from
                  time to time modify the specifications for the Mortgage Web
                  Pages as described in Exhibit B to this Agreement provided the
                  changes are agreed to in writing by the authorized
                  representatives of the parties.

7.       SCHEDULE

         The target date for commencing operation of the Mortgage Web Pages
         shall be September 15, 1998 (the "Target Date"). The parties agree to
         use best efforts to ensure that the date of commencement is not later
         than October 15, 1998.

8.       CONSIDERATION

         8.1      General. As compensation for the goods, services and
                  facilities provided by Priceline under this Agreement,
                  LendingTree shall pay to Priceline an amount equal to seventy
                  percent (70%) of the monthly Net Revenue earned and received
                  by LendingTree in operating the Mortgage Web Pages (the
                  "Priceline Compensation"). LendingTree's obligation to pay the
                  Priceline Compensation shall survive any termination of this
                  Agreement insofar and to the extent that Net Revenues are
                  earned and/or received by

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<PAGE>   8
                  LendingTree after such termination. The parties acknowledge,
                  however, that for purposes of this Section 8.1, Net Revenue
                  will be limited to (i) those Mortgage Web Page Qualification
                  Forms that are in the then-participating lenders' pipeline for
                  a Mortgage Loan product, (ii) have been approved for a
                  Mortgage Loan but the transaction has not yet closed and/or
                  (iii) Net Revenue earned but not collected, in each case on or
                  as of the date of termination of this Agreement.

         8.2      Regulatory Compliance. It is the intent of the parties that
                  the Priceline Compensation shall not exceed the reasonable
                  market value of the goods, services and facilities provided by
                  Priceline pursuant to this Agreement and that such
                  compensation shall at all times be in compliance with
                  applicable federal and state laws, including without
                  limitation, the Real Estate Settlement Procedures Act. In
                  furtherance of these objectives, the parties agree to
                  negotiate in good faith an alternative compensation
                  arrangement with substantially similar economic benefits if
                  Priceline or LendingTree, as applicable, reasonably determine
                  or believe that such compensation arrangement is no longer in
                  compliance with applicable federal, state or other laws and
                  regulations, or any court or government agency having
                  jurisdiction over the operations of either party restricts,
                  enjoins, or threatens to restrict, enjoin or impose sanctions
                  against either party as a result of the terms of this Section
                  8.

9.       PROMOTION RIGHTS AND APPROVALS

         9.1      General. Subject to the provisions of Section 3.3, both
                  parties may promote, advertise and market the Mortgage Web
                  Pages subject to the prior approval of the other party of (i)
                  the use of the other party's Proprietary Marks, and (ii) the
                  content and timing of any press releases. Such approval shall
                  not be unreasonably withheld or delayed by either party.

         9.2      Press Releases. The parties agree to issue within two (2)
                  business days of the execution of this Agreement press
                  releases, either jointly, individually, or both, announcing
                  this Agreement and the parties' plans for the Mortgage Web
                  Pages.Each party shall obtain the prior written approval of
                  the other party for the issuance of any press release
                  regarding: (i) the parties' relationship under this Agreement,
                  or (ii) any other matters related to the Mortgage Web Pages
                  during the term of this Agreement. Any approval requested by
                  Priceline or LendingTree under this Section 9.2 shall not be
                  unreasonably withheld or delayed.

10.      REPORTING AND PAYMENTS

         10.1     LendingTree Reports, Payments; Audits. Within fifteen (15)
                  days following the end of each month, LendingTree shall
                  provide a report (the "LendingTree Report") to Priceline. The
                  LendingTree Report shall detail (i) any relevant information
                  regarding usage of the Mortgage Web Pages during the previous
                  month, including the number of visitors to the Mortgage Web
                  Pages, the number of Qualification Forms submitted by
                  consumers to LendingTree, and the number of loans closed that
                  had originated through the Mortgage Web Pages, (ii) the Net
                  Revenue of LendingTree during the previous month, including a
                  breakdown of the total Revenue earned and Revenue Deductions
                  taken by LendingTree in arriving at the amount of Net Revenue,
                  and (iii) a calculation of the amount of Priceline
                  Compensation due for the previous month. On or by the same
                  date,

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<PAGE>   9
                  LendingTree will deliver to Priceline any payment of Priceline
                  Compensation owed for the previous month. Upon the request of
                  Priceline, LendingTree shall provide to Priceline all written
                  or other documentation used by LendingTree to make any
                  calculation or prepare any report described in this Section
                  10.1. Priceline shall have the right, during normal business
                  hours and upon reasonable notice, to audit the books and
                  records of LendingTree to verify the accuracy and completeness
                  of all reports provided under this Section 10.1. The cost of
                  any such audit shall be paid by Priceline unless the audit
                  reveals an underpayment by LendingTree of ten percent (10%) or
                  more of the applicable LendingTree Report. In such case, the
                  audit shall be paid for fully by LendingTree.

         10.2     Priceline Reports; Audit. Within fifteen (15) days following
                  the end of each month, Priceline shall provide a report (the
                  "Priceline Report") which shall detail (i) the number of page
                  views or impressions on the Mortgage Web Pages during the
                  previous month, and (ii) the number of consumers who submitted
                  Qualification Forms to LendingTree via the Mortgage Web Pages
                  during the previous month. Upon the request of LendingTree,
                  Priceline shall provide all documentation used to prepare any
                  report described in this Section 10.2. LendingTree shall have
                  the right, during normal business hours and upon reasonable
                  notice, to audit the records of Priceline to verify the
                  accuracy and completeness of all reports provided under this
                  Section 10.2.

11.      TERM AND TERMINATION

         11.1     Initial Term. The term of this Agreement shall commence on the
                  Effective Date and will continue for a period of one (1) year
                  from the date on which the Mortgage Web Pages commence
                  operation over the Internet unless sooner terminated under
                  Section 11.4 below (the "Initial Term").

         11.2     Subsequent Terms. Following expiration of the Initial Term,
                  this Agreement shall continue in effect until either party
                  terminates it as provided below. The Initial Term and any
                  subsequent terms are referred to herein as the "Term."

         11.3     General Termination. After the Initial Term, this Agreement
                  may be terminated at any time during the Term by either party
                  giving ninety (90) days' prior written notice to the other
                  party. In the event that Priceline provides notice of
                  termination to LendingTree under this Section 11.3 for the
                  purpose of using a different third party mortgage broker to
                  operate the Mortgage Web Pages, LendingTree shall have a right
                  of first refusal to match the economic and other material
                  terms offered by such third party provided, however, that any
                  such right of first refusal shall be exercised by LendingTree
                  within ninety (90) calendar days after receipt of notice from
                  Priceline with respect to such third party offer. The parties
                  agree that the phrase "other material terms" is intended to
                  ensure that during the term of this Agreement, the LendingTree
                  network of lenders have the ability to promptly and
                  efficiently process and close Mortgage Loans from Mortgage Web
                  Pages Qualification Forms submitted from consumers/borrowers
                  representing eighty percent (80%) of the Priceline
                  consumer/borrower market (based upon FICO credit score.)
                  Priceline will be free to engage another third party if such
                  right is not exercised by notice received by Priceline from
                  LendingTree within such ninety (90) day period. Subject to the
                  limitations in Section 5 hereof, nothing set forth in this
                  Section 11.3 shall confer on or to LendingTree any right of
                  first refusal if Priceline elects

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<PAGE>   10
                  to operate directly the Mortgage Web Pages and in connection
                  therewith, provides notice to terminate this Agreement.

         11.4     Termination for Breach. During the Term of this Agreement,
                  either party will have the right to terminate this Agreement
                  immediately upon written notice if: (i) the other party
                  materially breaches any material term or condition of this
                  Agreement and fails to the cure such breach in full within
                  thirty (30) days after receiving written notice of the breach
                  from the non-breaching party; (ii) the other party becomes the
                  subject of a voluntary petition in bankruptcy or any voluntary
                  proceeding relating to insolvency, receivership, liquidation,
                  or composition for the benefit of creditors which voluntary
                  petition or proceeding is not dismissed within thirty (30)
                  days of filing of commencement; and (iii) the other party
                  becomes the subject of an involuntary petition in bankruptcy
                  or any other involuntary proceeding relating to insolvency,
                  receivership, liquidation, or composition for the benefit of
                  creditors. Without limiting the generality of the foregoing,
                  either party may terminate this Agreement immediately upon
                  notice if, in the case of Priceline, Priceline reasonably
                  believes or determines that LendingTree has failed to comply
                  in all material terms, with its obligations under Section 4.6,
                  or such noncompliance is determined by any order, decree,
                  judgment or any similar ruling having jurisdiction over
                  LendingTree's operation of the Mortgage Web Pages or, in the
                  case of LendingTree, LendingTree reasonably believes or
                  determines that Priceline has failed to comply in all material
                  terms, with its obligations under Section 3.5, or such
                  noncompliance is determined by any order, decree, judgment or
                  any similar ruling having jurisdiction over Priceline's
                  operation of the priceline.com Internet site. To the extent
                  that a breach contemplated by this Section 11.4 is curable,
                  such cure period may be extended by the mutual written consent
                  of the parties for an additional period of thirty (30) days,
                  if the cure cannot be achieved after good faith efforts during
                  the initial cure period.

         11.5     Effect of Termination. Upon termination of this Agreement, all
                  rights and licenses granted by Priceline and LendingTree under
                  this Agreement to the other party shall immediately revert to
                  and be fully vested in Priceline and LendingTree, as
                  applicable. No termination of this Agreement, for any reason
                  whatsoever, shall terminate any of the rights and obligations
                  of the parties under this Agreement unless such right or
                  obligation is limited by the express terms and provisions of
                  this Agreement.

12.      ARBITRATION

         Any controversy or claim arising out of or relating to this Agreement
         or any breach of this Agreement, including any controversy or claim as
         to its arbitrability or rescission shall be finally settled by
         arbitration before three (3) arbitrators, one chosen by each party and
         the third selected by the two arbitrators chosen by the parties in
         accordance with the commercial arbitration rules of the American
         Arbitration Association ("AAA") in force at that time. Any arbitration
         shall be conducted in the Borough of Manhattan, New York, unless the
         parties mutually agree to another location. Any judgment upon the award
         rendered by the arbitrators may be entered in any court of competent
         jurisdiction. The arbitrators shall not, under any circumstances, have
         any authority to award punitive or exemplary damages.

         All expenses associated with obtaining and utilizing the services of
         the AAA and the arbitrators shall be shared equally by the parties
         hereto. The AAA and the arbitrators shall be made aware of this
         provision and shall agree to request payment separately from the
         parties for said services,

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<PAGE>   11
         including all expenses directly related to the arbitration, other than
         the expense of witnesses, which shall be borne by the party producing
         such witness.

         Notwithstanding the foregoing, the parties shall bear their own
         respective costs of preparing for and participating in the arbitration
         including, without limitation, their attorneys' fees, expert and/or
         witness fees, and their costs of complying with discovery requests.
         Discovery is permitted by the Federal Rules of Civil Procedure as in
         effect and will be allowed in connection with any such arbitration to
         the extent consistent with the purpose of the arbitration and permitted
         by the arbitrators.

         The majority decision of the arbitration panel shall be binding,
         enforceable and non-appealable. The decision of the arbitration panel
         shall be in writing and shall set forth in reasonable detail the basis
         for the panel's decision. Application may be made to any court of
         competent jurisdiction for a judicial acceptance of the arbitration
         award and enforcement, as the law of the state having jurisdiction may
         require or allow.

         No arbitration may be commenced by either party hereto for any
         controversy or claim arising out of or relating to this Agreement
         unless notice of a party's election to require arbitration is given
         within one (1) year from the date of the occurrence allegedly giving
         rise to the arbitration. The preceding sentence shall survive the
         expiration or termination of this Agreement by either party for any
         reason.

13.      REPRESENTATIONS AND WARRANTIES

         13.1     Representations and Warranties of LendingTree. LendingTree
                  represents and warrants as follows:

         13.1.1   Authority. LendingTree is a corporation duly organized and
                  validly existing under the laws of the state of Delaware.
                  LendingTree has full corporate power and authority to transact
                  any and all business contemplated by this Agreement and
                  possesses all requisite authority, power, and material
                  licenses, permits and franchises to conduct its business
                  wherever conducted and to execute, deliver and comply with its
                  obligations under the terms of this Agreement. LendingTree has
                  taken all necessary action to authorize its execution,
                  delivery and performance of this Agreement.

         13.1.2   Conflict with Existing Laws or Contracts. The execution and
                  delivery of this Agreement and the performance of its
                  obligations hereunder by LendingTree will not (i) conflict
                  with or violate (A) LendingTree's Certificate of Incorporation
                  or By-laws, or (B) any provision of any law or regulation or
                  any decree, demand or order to which LendingTree is subject,
                  or (ii) conflict with or result in a breach of or constitute a
                  default (or an event which, with notice or lapse of time, or
                  both, would constitute a default) under any of the terms,
                  conditions or provisions of any agreement or instrument to
                  which LendingTree is a party or by which it is bound or any
                  order or decree applicable to LendingTree or result in the
                  creation or imposition of any lien on any of its assets or
                  property.

         13.1.3   Licenses and Consents. LendingTree, in connection with
                  performance of its duties related to the Mortgage Web Pages
                  under this Agreement, has obtained or will obtain all
                  necessary or required governmental licenses and consents
                  requisite for the transactions contemplated by this Agreement.
                  No consent, approval, authorization or order of any

                                       11
<PAGE>   12
                  court or governmental agency or body is required for the
                  execution, delivery and performance by LendingTree of or
                  compliance by LendingTree with this Agreement, or if required,
                  such approval has been obtained prior to the date of this
                  Agreement.

         13.1.4   Legal Action Against LendingTree. There is no claim, action,
                  suit, proceeding or investigation pending or, to the best of
                  LendingTree's knowledge, threatened against LendingTree which,
                  either in any one instance or in the aggregate, may result in
                  any material adverse change in the business, operations,
                  financial condition, properties or assets of LendingTree, or
                  in any material impairment of the right or ability of
                  LendingTree to carry on its business substantially as now
                  conducted, or in any material liability on the part of
                  LendingTree, or which would draw into question the validity of
                  this Agreement, or any of the other instruments, documents or
                  agreements entered into by LendingTree in connection with this
                  Agreement, or of any action taken or to be taken in connection
                  with the obligations of LendingTree contemplated therein, or
                  which would be likely to impair materially the ability of
                  LendingTree to perform under the terms of this Agreement.

         13.1.5   Binding on LendingTree; Enforceability. This Agreement,
                  assuming due authorization, execution and delivery hereof by
                  Priceline, and all the obligations of LendingTree hereunder,
                  shall constitute the legal, valid and binding obligations of
                  LendingTree, enforceable against LendingTree in accordance
                  with the terms hereof, except as such enforcement may be
                  limited by bankruptcy, insolvency, reorganization, moratorium
                  and other similar laws affecting the enforcement of creditors'
                  rights in general and by general equity principles (regardless
                  of whether such enforcement is considered in a proceeding in
                  equity or at law).

         13.1.6   Ownership of Intellectual Property. LendingTree owns the
                  copyright and any other rights to or has licensing rights to
                  all LendingTree Intellectual Property and to the knowledge of
                  LendingTree, such LendingTree Intellectual Property will not
                  infringe upon, misappropriate or violate any intellectual
                  property rights or any other right of any third party.
                  LendingTree has sufficient rights to the Intellectual Property
                  to grant to Priceline the rights set forth in this Agreement,
                  and to the knowledge of LendingTree, Priceline's exercise of
                  any such rights as authorized hereunder will not constitute an
                  infringement or misappropriation of any intellectual property
                  rights of any third party.

         13.2     Representations and Warranties of Priceline. Priceline
                  represents and warrants as follows:

         13.2.1   Authority. Priceline is a corporation duly organized and
                  validly existing under the laws of the state of Delaware.
                  Priceline has full power and authority to transact any and all
                  business contemplated by this Agreement and possesses all
                  requisite authority, power, and material licenses, permits and
                  franchises to conduct its business wherever conducted and to
                  execute, deliver and comply with its obligations under the
                  terms of this Agreement. Priceline has taken all necessary
                  action to authorize its execution, delivery and performance of
                  this Agreement.

         13.2.2   Conflict with Existing Laws or Contracts. The execution and
                  delivery of this Agreement and the performance of its
                  obligations hereunder by Priceline will not (i) conflict with
                  or violate (A) Priceline's Articles of Organization or
                  By-laws, or (B) any provision of any

                                       12
<PAGE>   13
                  law or regulation or any decree, demand or order to which
                  Priceline is subject, or (ii) conflict with or result in a
                  breach of or constitute a default (or an event which, with
                  notice or lapse of time, or both, would constitute a default)
                  under any of the terms, conditions or provisions of any
                  agreement or instrument to which Priceline is a party or by
                  which it is bound or any order or decree applicable to
                  Priceline or result in the creation or imposition of any lien
                  on any of its assets or property.

         13.2.3   Licenses and Consents. Except with respect to the mortgage
                  brokerage activity contemplated under this Agreement,
                  Priceline has obtained all necessary or required governmental
                  licenses and consents to the transactions contemplated by this
                  Agreement. Except with respect to the mortgage brokerage
                  activity contemplated under this Agreement, no consent,
                  approval, authorization or order of any court or governmental
                  agency or body is required for the execution, delivery and
                  performance by Priceline of or compliance by Priceline with
                  this Agreement, or if required, such approval has been
                  obtained prior to the date of this Agreement.

         13.2.4   Legal Action Against Priceline. There is no claim, action,
                  suit, proceeding or investigation pending or, to the best of
                  Priceline's knowledge, threatened against Priceline which,
                  either in any one instance or in the aggregate, may result in
                  any material adverse change in the business, operations,
                  financial condition, properties or assets of Priceline, or in
                  any material impairment of the right or ability of Priceline
                  to carry on its business substantially as now conducted, or in
                  any material liability on the part of Priceline, or which
                  would draw into question the validity of this Agreement or any
                  of the other instruments, documents or agreements entered into
                  by Priceline in connection with this Agreement, or of any
                  action taken or to be taken in connection with the obligations
                  of Priceline contemplated therein, or which would be likely to
                  impair materially the ability of Priceline to perform under
                  the terms of this Agreement.

         13.2.5   Binding on Priceline; Enforceability. This Agreement, assuming
                  due authorization, execution and delivery hereof by
                  LendingTree, and all the obligations of Priceline hereunder,
                  shall constitute the legal, valid and binding obligations of
                  Priceline, enforceable against Priceline in accordance with
                  the terms hereof, except as such enforcement may be limited by
                  bankruptcy, insolvency, reorganization, moratorium and other
                  similar laws affecting the enforcement of creditors' rights in
                  general and by general equity principles (regardless of
                  whether such enforcement is considered in a proceeding in
                  equity or at law).

         13.2.6   Ownership of Intellectual Property. Priceline owns the
                  copyright and any other rights to or has licensing rights to
                  all Priceline Intellectual Property and to the knowledge of
                  Priceline, such Priceline Intellectual Property does not
                  infringe upon, misappropriate or violate any intellectual
                  property rights or any other right of any third party.
                  Priceline has sufficient rights to the Intellectual Property
                  to grant to LendingTree the rights set forth in this
                  Agreement, and to the knowledge of Priceline, LendingTree's
                  exercise of any such rights as authorized hereunder will not
                  constitute an infringement or misappropriation of any
                  intellectual property rights of any third party.

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<PAGE>   14
14.      INDEMNIFICATION; LIMITATION OF LIABILITY

         14.1     Indemnification for Actions Taken in Good Faith. Neither
                  LendingTree nor any directors, officers, employees or agents
                  of LendingTree (collectively, "LendingTree Indemnified
                  Parties") shall be liable to Priceline, any directors,
                  officers, employees or agents of Priceline (collectively,
                  "Priceline Indemnified Parties"), or any third party for, and
                  Priceline shall defend and indemnify the LendingTree
                  Indemnified Parties and hold each of them harmless from and
                  against, any action taken by the LendingTree Indemnified
                  Parties, or for their refraining from taking any action, in
                  good faith reliance upon information provided by Priceline,
                  pursuant to this Agreement; provided, however, that this
                  provision shall not protect any LendingTree Indemnified Party
                  against, and Priceline shall not be obligated to indemnify or
                  hold harmless any LendingTree Indemnified Party from or
                  against, any liability that would otherwise be imposed by
                  reason of willful misfeasance, bad faith or gross negligence
                  in the performance of or failure to perform LendingTree's
                  obligations hereunder.

         14.2     Indemnification for Actions Taken in Good Faith. None of the
                  Priceline Indemnified Parties shall be liable to the
                  LendingTree Indemnified Parties, or any third party for, and
                  LendingTree shall defend and indemnify the Priceline
                  Indemnified Parties and hold each of them harmless from and
                  against, any action taken by the Priceline Indemnified
                  Parties, or for their refraining from taking any action, in
                  good faith reliance upon information provided by LendingTree,
                  pursuant to this Agreement; provided, however, that this
                  provision shall not protect any Priceline Indemnified Party
                  against, and LendingTree shall not be obligated to indemnify
                  or hold harmless any Priceline Indemnified Party from or
                  against, any liability that would otherwise be imposed by
                  reason of willful misfeasance, bad faith or gross negligence
                  in the performance of or failure to perform Priceline's
                  obligations hereunder.

         14.3     General Indemnification by LendingTree. LendingTree shall
                  defend and indemnify the Priceline Indemnified Parties and
                  hold each of them harmless from and against any and all
                  claims, losses, damage, penalties, fines, forfeitures, legal
                  fees and expenses and related costs, expenses of litigation,
                  judgments, settlements and any other costs, fees and expenses
                  (each, a "Liability") that were caused by or resulted from, or
                  are otherwise arising from or related to, a breach of any of
                  LendingTree's duties, representations, warranties, covenants
                  and agreements contained in this Agreement, the LendingTree
                  Intellectual Property, or by LendingTree Indemnified Parties'
                  willful misfeasance, bad faith or negligence in the
                  performance of or failure to perform as provided in this
                  Agreement.

         14.4     General Indemnification by Priceline. Priceline shall defend
                  and indemnify the LendingTree Indemnified Parties and hold
                  each of them harmless from and against any and all Liabilities
                  that were caused by or resulted from or are otherwise arising
                  from or related to, a breach of any of Priceline's duties,
                  representations, warranties, covenants and agreements
                  contained in this Agreement, the Priceline Intellectual
                  Property, or by Priceline Indemnified Parties' willful
                  misfeasance, bad faith, or negligence in the performance of or
                  failure to perform as provided in this Agreement.

         14.5     Survival of Indemnifications. Subject to the provisions of
                  Section 12 of this Agreement, Priceline's and LendingTree's
                  respective obligations to indemnify any LendingTree

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<PAGE>   15
                  Indemnified Party or any Priceline Indemnified Party will
                  survive the expiration or termination of this Agreement by
                  either party for any reason.

         14.6     Limitations of Liability; Consequential Damages. EXCEPT AS
                  EXPRESSLY SET FORTH IN THIS AGREEMENT, THE PARTIES DISCLAIM
                  ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT
                  LIMITATION, ANY IMPLIED WARRANTIES WITH RESPECT TO THE
                  OPERATION OF THE SOFTWARE UTILIZED FOR THE MORTGAGE WEB PAGES,
                  THE MERCHANTABILITY OF SUCH SOFTWARE OR THE FITNESS OF THE
                  SOFTWARE FOR A PARTICULAR PURPOSE OR USE. NEITHER PARTY SHALL
                  BE LIABLE TO THE OTHER PARTY UNDER THIS AGREEMENT FOR ANY
                  LIABILITY WHATSOEVER, FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR
                  CONSEQUENTIAL DAMAGES (UNDER CONTRACT OR TORT THEORIES OF
                  LAW), INCLUDING BUT NOT LIMITED TO LOST DATA, LOST REVENUE OR
                  PROFITS OR LOST BUSINESS, HOWEVER ARISING, EVEN IF IT HAS BEEN
                  ADVISED OF OR HAS FORESEEN THE POSSIBILITY OF SUCH DAMAGES.

         14.7     Limitation on Liability of Officers, Directors, Members,
                  Employees and Agents. Neither party shall make any claim
                  against the officers, directors, members, employees or agents
                  of the other party but instead shall look solely to the assets
                  of the other party for satisfaction of any liability of such
                  party under this Agreement.

         14.8     Notice of Claims. Each party shall promptly notify the other
                  in writing of any and all litigation, claims, notices or
                  demands known to such party made against it or the other party
                  in connection with this Agreement. Each party shall cooperate
                  with the other in the defense or handling of any claim, action
                  or investigation relating to the subject matter of this
                  Agreement, provided that such cooperation shall not be deemed
                  an acceptance of responsibility therefor, except as provided
                  below. Any request for indemnification under this paragraph
                  shall be in writing and shall state with particularity the
                  specific facts supporting the request for indemnification and
                  a good faith estimate of the amount of the indemnification
                  requested. In the event responsibility for a request for
                  indemnification hereunder is unconditionally accepted in
                  writing, the party accepting such responsibility may, at its
                  option, elect to take up the defense or handling of any
                  pending claim, action or investigation and, in such event, the
                  party requesting indemnification shall promptly relinquish
                  control of such defense to the accepting party. Unless and
                  until a request for indemnification hereunder is
                  unconditionally accepted, the requesting party may retain
                  control of the defense or handling of the claim, action or
                  investigation. The failure of a party to accept a request for
                  indemnification under this paragraph shall not be binding upon
                  the requesting party and such party's retention of the control
                  of the defense or handling of the claim, action or
                  investigation shall not prejudice its right to seek
                  enforcement of this paragraph in court.

15.      CHOICE OF LAW

         15.1     Choice of Law. The parties agree that this Agreement shall be
                  construed and controlled by the laws of the State of New York
                  and the Commercial Arbitration Rules of the AAA. Should a
                  dispute arise under this Agreement, and should the arbitration
                  provisions herein become inapplicable, the parties agree that
                  jurisdiction over and venue of any suit arising

                                       15
<PAGE>   16
                  out of or relating to this Agreement shall be exclusively in
                  the state and federal courts of New York.

         15.2     Attorneys' Fees. If either party employs attorneys to enforce
                  any right arising out of or relating to this Agreement, the
                  prevailing party shall be entitled to recover reasonable
                  attorneys' fees, in arbitration, litigation, or otherwise.

16.      MISCELLANEOUS

         16.1     Notices. All notices or communications required or permitted
                  under this Agreement will be in writing and be deemed given:
                  (i) five (5) business days after having been sent by
                  registered or certified mail, return receipt requested,
                  postage prepaid; (ii) one (1) business day after deposit with
                  a commercial overnight carrier, with written verification of
                  receipt; (iii) when sent via facsimile or electronic mail with
                  confirmation. Notice sent by any other method shall be
                  effective only upon actual receipt. All communications will be
                  sent to the parties at the addresses set forth below:

                     If to LendingTree:             With a copy to:
                     Douglas R. Lebda               Pamela S. Friedman
                     Chairman and President         General Counsel
                     LendingTree, Inc.              LendingTree, Inc.
                     6701 Carmel Road, Suite 205    6701 Carmel Road, Suite 205
                     Charlotte, NC 28226            Charlotte, NC 28226
                     Fx: 704.541.1824               Fx: 704.541.1824

                     If to Priceline:               With a copy to:
                                                    Melissa M. Taub, Esq.
                                                    Cummings & Lockwood
                                                    Four Stamford Plaza
                                                    Stamford, CT 06904
                                                    Fx:  203.351.4299

                  No notice of change of address shall be effective unless made
                  in compliance with this Section 16.1.

         16.2     Assignment. This Agreement shall not be assignable in whole or
                  in part by LendingTree or Priceline without the other party's
                  prior written consent, and any attempted assignment without
                  such consent shall be void. Subject to the foregoing, this
                  Agreement shall be binding upon and shall inure to the benefit
                  of the parties hereto and their respective successors and
                  permitted assigns. A change in control of either party, for
                  example, by merger or sale of stock, shall not be deemed to be
                  an assignment under this Agreement.

         16.3     Waiver. No term or provision hereof will be deemed waived, and
                  no variation of terms or provisions hereof shall be deemed
                  consented to, unless such waiver or consent shall be in
                  writing and signed by the party against whom such waiver or
                  consent is sought to be enforced. Any delay, waiver or
                  omission by LendingTree or Priceline to exercise any right or
                  power arising from any breach or default of the other party in
                  any of the terms, provisions or covenants of this Agreement
                  shall not be construed to be a waiver by

                                       16
<PAGE>   17
                  LendingTree or Priceline of any subsequent breach or default
                  of the same or other terms, provisions or covenants on the
                  part of either party.

         16.4     Entire Agreement. This Agreement constitutes the entire
                  agreement between the parties hereto relating to the subject
                  matter hereof, except where expressly noted herein, and all
                  prior negotiations, agreements and understandings, whether
                  oral or written, are superseded or canceled hereby.

         16.5     Modification. This Agreement and all Exhibits hereto may not
                  be amended or modified except by a writing signed by both
                  parties.

         16.6     Severability. If any provision of this Agreement is declared
                  or found to be illegal, unenforceable or void, this Agreement
                  shall be construed as if not containing that provision, and
                  the rest of the Agreement shall remain in full force and
                  effect, and the rights and obligations of the parties hereto
                  shall be construed and enforced accordingly.

         16.7     Independent Contractor. Each party, in performance of this
                  Agreement, is acting as an independent contractor, is not the
                  partner, joint venturer or agent of the other party and has no
                  authority to act on behalf of the other party except as
                  expressly provided in this Agreement.

         16.8     Confidentiality. Each party agrees to keep all information
                  related to the other party confidential, as provided in the
                  Mutual Confidentiality Agreement signed by the parties on July
                  8, 1998. The provisions of the Mutual Confidentiality
                  Agreement shall continue in and during the Term and shall
                  survive termination of this Agreement for any reason
                  whatsoever.

         16.9     Injunctive Relief. The parties acknowledge and agree that
                  their respective remedies at law for any breach by the other
                  party of its obligations hereunder may be inadequate, and the
                  parties agree and consent that temporary and permanent
                  injunctive relief may be granted in any action or proceeding
                  which may be brought to enforce any provision hereof without
                  the necessity of proof of actual damages.

         16.10    Delays Beyond Control. Neither party will be liable for any
                  delay or failure of performance of any of its obligations
                  under this Agreement, except for the obligation to pay money,
                  during any period in which such performance is delayed by (i)
                  war, civil commotion and riots, fires, floods, serious work
                  stoppages; (ii) requirements or acts of any governmental
                  authority or agency or subdivision thereof; or (iii) acts of
                  God; provided, however, that the nonperforming party shall
                  promptly notify the other party of any such delay and shall
                  use its best efforts to resume performance as soon as
                  reasonably possible.

         16.11    Counterparts. This Agreement may be executed in counterparts,
                  each of which shall be deemed an original, but all of which
                  together shall constitute one and the same agreement.

                                       17
<PAGE>   18
         IN WITNESS WHEREOF, each of the parties has caused this Agreement to be
signed, sealed and delivered by its duly authorized officer as of the date first
written above.

                                    LENDINGTREE, INC.

                                    By  /s/ Douglas R. Lebda            (SEAL)
                                        ---------------------------------------
                                    Name: Douglas R. Lebda
                                    Title: Chairman and President

                                    PRICELINE.COM  INCORPORATED

                                    By /s/ Paul E. Francis               (SEAL)
                                        ---------------------------------------
                                    Name Paul E. Francis
                                    Title   Chief Financial Officer

                                       18
<PAGE>   19
                                    EXHIBIT A

                                PROPRIETARY MARKS

Priceline Proprietary Marks:

The actual marks will be provided sometime prior to the date on which the
Mortgage Web Pages commence operation over the Internet.

LendingTree Proprietary Marks:

The Proprietary Marks covered under this Agreement include, but are not limited
to, the domain name (www.lendingtree.com), any logos now, heretofore or to be
used in the future and all of the content of the LendingTree website as it
appears now, heretofore or in the future. The actual marks will be provided
sometime prior to the date on which the Mortgage Web Pages commence operation
over the Internet.

                                       19
<PAGE>   20
                                    EXHIBIT B

                  MORTGAGE WEB PAGES DEVELOPMENT SPECIFICATIONS

         This Exhibit B will be completed sometime prior to the date on which
         the Mortgage Web Pages commence operation over the Internet.

                                       20

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