Document:

Form of Nonstatutory Stock Option Agreement for Directors

 Exhibit 10.3 
  
 BOSTON COMMUNICATIONS GROUP, INC. 
  
 Nonstatutory Stock Option Agreement 
 Granted
Under 2005 Stock Incentive Plan 
  
 1. Grant of Option. 
  
 The following terms and conditions apply to the grant by Boston
Communications Group, Inc., a Massachusetts corporation (the “Company”), on the date set forth on the cover sheet (the “Grant Date”), to Participant, of an option to purchase, in whole or in part, on the terms provided herein and
in the Company’s 2005 Stock Incentive Plan (the “Plan”), that number of shares of common stock, $.01 par value per share, of the Company (“Common Stock”) (the “Shares”) at the price per Share indicated thereon.
Unless earlier terminated, this option shall expire on the tenth anniversary of the Grant Date (the “Final Exercise Date”). 
  
 It is intended that the option evidenced by this agreement shall not be an incentive stock option as defined in Section 422 of the Internal Revenue Code
of 1986, as amended and any regulations promulgated thereunder (the “Code”). Except as otherwise indicated by the context, the term “Participant”, as used in this option, shall be deemed to include any person who acquires the
right to exercise this option validly under its terms. 
  
 2. Vesting
Schedule. 
  
 This option will become exercisable
(“vest”) in installments as outlined on the cover sheet. This option shall expire upon, and will not be exercisable after, the Final Exercise Date. 
  
 The right of exercise shall be cumulative so that to the extent the option is not exercised in any period to the maximum extent permissible it shall
continue to be exercisable, in whole or in part, with respect to all shares for which it is vested until the earlier of the Final Exercise Date or the termination of this option under Section 3 hereof or the Plan. 
  
 3. Exercise of Option. 
  
 (1) Form of Exercise. Each election to exercise this option shall be in writing, signed by the Participant, and
received by the Company at its principal office, accompanied by this agreement, and payment in full in the manner herein provided. The Participant may purchase less than the number of shares covered hereby, provided that no partial exercise of this
option may be for any fractional share or for fewer than ten whole shares. 
  
 (2) Continuous Relationship with the Company Required. Except as otherwise provided in this Section 3, this option may not be exercised unless the Participant, at the time he or she exercises this option, is,
and has been at all times since the Grant Date, an employee, officer or director of, or consultant or advisor to, the Company or any parent or subsidiary of the Company as defined in Section 424(e) or (f) of the Code (an “Eligible
Participant”). 
  
 (3) Termination of Relationship with
the Company. If the Participant ceases to be an Eligible Participant for any reason, the right to exercise this option shall terminate one year after such cessation (but in no event after the Final Exercise Date), provided that this option shall
be exercisable only to the extent that the Participant was entitled to exercise this option on the date of such cessation. Notwithstanding the foregoing, if the Participant, prior to the Final Exercise Date, violates the non-competition or
confidentiality provisions of any employment contract, confidentiality and nondisclosure agreement or other agreement between the Participant and the Company, the right to exercise this option shall terminate immediately upon written notice to the
Participant from the Company describing such violation. 
  

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 (4) Exercise Period Upon Death or Disability. If the Participant dies or becomes disabled (within
the meaning of Section 22(e)(3) of the Code) prior to the Final Exercise Date while he or she is an Eligible Participant this option shall be exercisable, within the period of one year following the date of death or disability of the Participant by
the Participant, provided that this option shall be exercisable only to the extent that this option was exercisable by the Participant on the date of his or her death or disability, and further provided that this option shall not be exercisable
after the Final Exercise Date. 
  
 4. Withholding. 
  
 No Shares will be issued pursuant to the exercise of this option unless and
until the Participant pays to the Company, or makes provision satisfactory to the Company for payment of, any federal, state or local withholding taxes required by law to be withheld in respect of this option. 
  
 5. Nontransferability of Option. 
  
 This option may not be sold, assigned, transferred, pledged or otherwise
encumbered by the Participant, either voluntarily or by operation of law, except by will or the laws of descent and distribution, and, during the lifetime of the Participant, this option shall be exercisable only by the Participant. 
  
 6. Provisions of the Plan. 
  
 This option is subject to the provisions of the Plan, a copy of which is
furnished to the Participant with this option. 
  
  

 - 55 -Form of Restricted Stock Agreement for Directors

 Exhibit 10.4 
  
 Restricted Stock Agreement  
 Granted Under 2005 Stock Incentive Plan 
  
 AGREEMENT made this      day of                     , [2005], between Boston
Communications Group, Inc., a Massachusetts corporation (the “Company”), and
                                 (the “Participant”). 
  
 For valuable consideration, receipt of which is acknowledged, the parties
hereto agree as follows: 
  
 Purchase of Shares. 
  
 The Company shall issue and sell to the Participant, and the Participant
shall purchase from the Company, subject to the terms and conditions set forth in this Agreement and in the Company’s 2005 Stock Incentive Plan (the “Plan”),
[            ] shares (the “Shares”) of common stock, $0.01 par value, of the Company (“Common Stock”), at a purchase price of $.01 per share. The aggregate
purchase price for the Shares shall be paid by the Participant by check payable to the order of the Company or such other method as may be acceptable to the Company. Upon receipt by the Company of payment for the Shares, the Company shall issue to
the Participant one or more certificates in the name of the Participant for that number of Shares purchased by the Participant. The Participant agrees that the Shares shall be subject to the purchase options set forth in Section 2 of this Agreement
and the restrictions on transfer set forth in Section 4 of this Agreement. 
  
 Purchase Option. 
  
 In the event that the
Participant ceases to be employed by the Company for any reason or no reason, with or without cause, prior to [Date XX, 20XX], the Company shall have the right and option (the “Purchase Option”) to purchase from the Participant, for a sum
of $0.01 per share (the “Option Price”), some or all of the Unvested Shares (as defined below). 
  
 “Unvested Shares” means the total number of Shares multiplied by the Applicable Percentage at the time the Purchase Option becomes exercisable
by the Company. The “Applicable Percentage” shall be (i) XX% during the 12-month period ending [Date XX, 20XX], (ii) XX percent (XX %) during the twelve month period commencing [Date XX, 20XX] and ending [Date XX, 20XX], (iii) XX percent
(XX%) during the twelve month period commencing [Date XX, 20XX] and ending [Date XX, 20XX], and (iv) zero on or after [Date XX, 20XX]. 
  
 For purposes of this Agreement, employment with the Company shall include employment with a parent or subsidiary of the Company and service to the Company as an advisor,
consultant or member of the Board of Directors of the Company. 
  

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 Exercise of Purchase Option and Closing. 
  
 The Company may exercise the Purchase Option by delivering or mailing to the Participant (or his estate), within 90 days after the
termination of the employment of the Participant with the Company, a written notice of exercise of the Purchase Option. Such notice shall specify the number of Shares to be purchased. If and to the extent the Purchase Option is not so exercised by
the giving of such a notice within such 90-day period, the Purchase Option shall automatically expire and terminate effective upon the expiration of such 90-day period. 
  
 Within 10 days after delivery to the Participant of the Company’s notice of the exercise of the Purchase Option pursuant to subsection
(a) above, the Participant (or his estate) shall, pursuant to the provisions of the Joint Escrow Instructions referred to in Section 5 below, tender to the Company at its principal offices the certificate or certificates representing the Shares
which the Company has elected to purchase in accordance with the terms of this Agreement, duly endorsed in blank or with duly endorsed stock powers attached thereto, all in form suitable for the transfer of such Shares to the Company. Promptly
following its receipt of such certificate or certificates, the Company shall pay to the Participant the aggregate Option Price for such Shares (provided that any delay in making such payment shall not invalidate the Company’s exercise of the
Purchase Option with respect to such Shares). 
  
 After the time at which any
Shares are required to be delivered to the Company for transfer to the Company pursuant to subsection (b) above, the Company shall not pay any dividend to the Participant on account of such Shares or permit the Participant to exercise any of the
privileges or rights of a stockholder with respect to such Shares, but shall, in so far as permitted by law, treat the Company as the owner of such Shares. 
  
 The Option Price may be payable, at the option of the Company, in cancellation of all or a portion of any outstanding indebtedness of the Participant to the Company or in
cash (by check) or both. 
  
 The Company shall not purchase any fraction of a
Share upon exercise of the Purchase Option, and any fraction of a Share resulting from a computation made pursuant to Section 2 of this Agreement shall be rounded to the nearest whole Share (with any one-half Share being rounded upward). 

 
 The Company may assign its Purchase Option to one or more persons or entities. 

 
 Restrictions on Transfer. 
  
 The Participant shall not sell, assign, transfer, pledge, hypothecate or
otherwise dispose of, by operation of law or otherwise (collectively “transfer”) any Shares, or any interest therein, that are subject to the Purchase Option, except that the Participant may transfer such Shares (i) to or for the benefit
of any spouse, children, parents, uncles, aunts, siblings, grandchildren and any other relatives approved by the Board of Directors (collectively, “Approved Relatives”) or to a trust established solely for the benefit of the Participant
and/or Approved Relatives, provided that such Shares shall remain subject to this Agreement (including without limitation the restrictions on transfer set forth in this Section 4, and the Purchase Option) and such permitted transferee shall,
as a condition to such transfer, deliver to the Company a written instrument confirming that such transferee shall be bound by all of the terms and conditions of this Agreement or (ii) as part of the sale of all or substantially all of the shares of
capital stock of the Company (including pursuant to a merger or consolidation), provided that, in accordance with the Plan, the securities or other property received by the Participant in connection with such transaction shall remain subject
to this Agreement. 
  
 Escrow. 
  
 The Participant agrees that Unvested Shares shall be held in escrow until
such time as they shall become vested pursuant to Section 2(a) of this Agreement, and that certificates representing Shares shall not be released to the Participant until such time as the Secretary of the Company shall have authorized their release
in an instruction letter to the Company’s Transfer Agent. The Participant shall simultaneously herewith, execute a stock assignment duly endorsed in blank, in the form attached to this Agreement as Exhibit A. The Participant acknowledges
that it shall have the right to withdraw from escrow only those Shares as to which the Purchase Option has expired. Upon any purchase by the Company of Shares pursuant to this Agreement, the Secretary of the Company shall give the Participant a
written notice specifying the purchase price for the Shares and the time for the closing of such transaction at the principal office of the Company. The Participant hereby irrevocably authorizes and directs the Secretary of the Company to close such
transaction in accordance with the terms of said notice. The Secretary is further hereby authorized, at the Closing, (i) to date the stock assignment form or forms necessary for the transfer of the Shares, (ii) to fill in on such form or forms the
number of Shares being transferred, and (iii) to deliver same, together with the certificate or certificates evidencing the Shares to be transferred, to the Company against the simultaneous delivery to the Participant of the purchase price for the
Shares being purchased pursuant to this Agreement. Subject to the terms of this Agreement, the Participant shall exercise all rights and privileges of a stockholder of the Company while the Shares are held in escrow. 
  

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 Restrictive Legends. 
  
 All certificates representing Shares shall have affixed thereto legends in substantially the following form, in addition to any other legends that may be required under
federal or state securities laws: 
  
 “The shares of stock
represented by this certificate are subject to restrictions on transfer and an option to purchase set forth in a certain Restricted Stock Agreement between the corporation and the registered owner of these shares (or his predecessor in interest),
and such Agreement is available for inspection without charge at the office of the Secretary of the corporation.” 
  
 Provisions of the Plan. 
  
 This Agreement is subject to the provisions of the Plan, a copy of which is furnished to the Participant with this Agreement. 
  
 As provided in the Plan, upon the occurrence of a Reorganization Event (as defined in the Plan), the repurchase and other rights of the Company hereunder shall inure to
the benefit of the Company’s successor and shall apply to the cash, securities or other property which the Shares were converted into or exchanged for pursuant to such Reorganization Event in the same manner and to the same extent as they
applied to the Shares under this Agreement. If, in connection with a Reorganization Event, a portion of the cash, securities and/or other property received upon the conversion or exchange of the Shares is to be placed into escrow to secure
indemnification or similar obligations, the mix between the vested and unvested portion of such cash, securities and/or other property that is placed into escrow shall be the same as the mix between the vested and unvested portion of such cash,
securities and/or other property that is not subject to escrow. 
  
 Withholding
Taxes; Section 83(b) Election. 
  
 The Participant acknowledges and agrees
that the Company has the right to deduct from payments of any kind otherwise due to the Participant any federal, state or local taxes of any kind required by law to be withheld with respect to the purchase of the Shares by the Participant or the
lapse of the Purchase Option. 
  
 The Participant has reviewed with the
Participant’s own tax advisors the federal, state, local and foreign tax consequences of this investment and the transactions contemplated by this Agreement. The Participant is relying solely on such advisors and not on any statements or
representations of the Company or any of its agents. The Participant understands that the Participant (and not the Company) shall be responsible for the Participant’s own tax liability that may arise as a result of this investment or the
transactions contemplated by this Agreement. The Participant understands that it may be beneficial in many circumstances to elect to be taxed at the time the Shares are purchased rather than when and as the Company’s Purchase Option expires by
filing an election under Section 83(b) of the Code with the I.R.S. within 30 days from the date of purchase. 
  
 THE PARTICIPANT ACKNOWLEDGES THAT IT IS THE PARTICIPANT’S SOLE RESPONSIBILITY AND NOT THE COMPANY’S TO FILE TIMELY THE ELECTION UNDER SECTION 83(b), EVEN IF THE PARTICIPANT REQUESTS THE COMPANY OR ITS
REPRESENTATIVES TO MAKE THIS FILING ON THE PARTICIPANT’S BEHALF. 
  

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 Miscellaneous. 
  
 No Rights to Employment. The Participant acknowledges and agrees that the vesting of the Shares pursuant to Section 2 hereof is earned only by continuing service
as an employee at the will of the Company (not through the act of being hired or purchasing shares hereunder). The Participant further acknowledges and agrees that the transactions contemplated hereunder and the vesting schedule set forth herein do
not constitute an express or implied promise of continued engagement as an employee or consultant for the vesting period, for any period, or at all. 
  
 Severability. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or enforceability of any other provision of this
Agreement, and each other provision of this Agreement shall be severable and enforceable to the extent permitted by law. 
  
 Waiver. Any provision for the benefit of the Company contained in this Agreement may be waived, either generally or in any particular instance, by the Board of
Directors of the Company. 
  
 Binding Effect. This Agreement shall be
binding upon and inure to the benefit of the Company and the Participant and their respective heirs, executors, administrators, legal representatives, successors and assigns, subject to the restrictions on transfer set forth in Section 4 of this
Agreement. 
  
 Notice. All notices required or permitted hereunder shall be
in writing and deemed effectively given upon personal delivery or five days after deposit in the United States Post Office, by registered or certified mail, postage prepaid, addressed to the other party hereto at the address shown beneath his or its
respective signature to this Agreement, or at such other address or addresses as either party shall designate to the other in accordance with this Section 9(e). 
  

Pronouns. Whenever the context may require, any pronouns used in this Agreement shall include the corresponding masculine, feminine or neuter forms, and the
singular form of nouns and pronouns shall include the plural, and vice versa. 
  
 Entire Agreement. This Agreement and the Plan constitute the entire agreement between the parties, and supersedes all prior agreements and understandings, relating to the subject matter of this Agreement. 
  
 Amendment. This Agreement may be amended or modified only by a written instrument
executed by both the Company and the Participant. 
  
 Governing Law. This
Agreement shall be construed, interpreted and enforced in accordance with the internal laws of the Commonwealth of Massachusetts without regard to any applicable conflicts of laws. 
  
 Participant’s Acknowledgments. The Participant acknowledges that he or she: (i) has read this Agreement; (ii) has been
represented in the preparation, negotiation, and execution of this Agreement by legal counsel of the Participant’s own choice or has voluntarily declined to seek such counsel; (iii) understands the terms and consequences of this Agreement; (iv)
is fully aware of the legal and binding effect of this Agreement; and (v) understands that the law firm of Wilmer Cutler Pickering Hale and Dorr LLP, is acting as counsel to the Company in connection with the transactions contemplated by the
Agreement, and is not acting as counsel for the Participant. 
  
 IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the day and year first above written. 
  

			
	Boston Communications Group, Inc.
		
	By:	 	  

	Print Name:	 	  

	Title:	 	  

	Date:	 	  

	
	Participant
	  

	(Signature)
	  

	Print Name of Participant
		
	Date Signed:	 	  

  

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 Exhibit A 
  
 (STOCK ASSIGNMENT SEPARATE FROM CERTIFICATE) 
  
 FOR VALUE RECEIVED, I hereby sell, assign and transfer unto Boston Communications Group, Inc.,
(            ) shares of Common Stock, $0.01 par value per share, of Boston Communications Group, Inc. (the “Corporation”) standing in my name on the books of the
Corporation represented by Certificate(s) Number              herewith, and do hereby irrevocably constitute and appoint Equiserve, Inc. attorney to transfer the said stock on the
books of the Corporation with full power of substitution in the premises. 
  
 Dated:                      
  

	
	  

	(Signature)
	  

	(Print Name)
	
	  
 IN THE PRESENCE OF:

	  

	(Witness Signature)

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