Document:

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                                  iVILLAGE INC.
           AMENDED AND RESTATED 1999 NON-QUALIFIED STOCK OPTION PLAN,
                         EFFECTIVE AS OF APRIL 19, 2000

1.       Purposes of the Plan.

         The purposes of this Plan are:

                  (1) to attract and retain the best available personnel for
positions of substantial responsibility,

                  (2) to provide additional incentive to certain Employees and
Consultants, and

                  (3) to promote the success of the Company's business.

         All Options granted under the Plan shall be Nonstatutory Stock Options.

2.       Definitions.

         As used herein, the following definitions shall apply:

         (a) "Administrator" means the Board or any of its Committees as shall
be administering the Plan, in accordance with Section 4 of the Plan.

         (b) "Applicable Laws" means the requirements relating to the
administration of stock option plans under U.S. state corporate laws, U.S.
federal and state securities laws, the Code, any stock exchange or quotation
system on which the Common Stock is listed or quoted and the applicable laws of
any foreign country or jurisdiction where Options are, or will be, granted under
the Plan.

         (c) "Board" means the Board of Directors of the Company.

         (d) "Code" means the Internal Revenue Code of 1986, as amended.

         (e) "Committee" means a committee of Directors appointed by the Board
in accordance with Section 4 of the Plan.

         (f) "Common Stock" means the common stock of the Company.

         (g) "Company" means iVillage Inc., a Delaware corporation.

         (h) "Consultant" means any person, including an advisor, engaged by the
Company or a Parent or Subsidiary to render services to such entity.

         (i) "Disability" means total and permanent disability as defined in
Section 22(e)(3) of the Code.

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         (j) "Employee" means any person employed by the Company or any Parent
or Subsidiary of the Company. A Service Provider shall not cease to be an
Employee in the case of (i) any leave of absence approved by the Company or (ii)
transfers between locations of the Company or between the Company, its Parent,
any Subsidiary, or any successor.

         (k) "Exchange Act" means the Securities Exchange Act of 1934, as
amended.

         (l) "Fair Market Value" means, as of any date, the value of Common
Stock determined as follows:

                  (i) If the Common Stock is listed on any established stock
exchange or a national market system, including without limitation the Nasdaq
National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its
Fair Market Value shall be the closing sales price for such stock (or the
closing bid, if no sales were reported) as quoted on such exchange or system for
the day of determination, as reported in The Wall Street Journal or such other
source as the Administrator deems reliable;

                  (ii) If the Common Stock is regularly quoted by a recognized
securities dealer but selling prices are not reported, the Fair Market Value of
a Share of Common Stock shall be the mean between the high bid and low asked
prices for the Common Stock on the day of determination, as reported in The Wall
Street Journal or such other source as the Administrator deems reliable; or

                  (iii) In the absence of an established market for the Common
Stock, the Fair Market Value shall be determined in good faith by the
Administrator.

         (m) "Incentive Stock Option" means an Option intended to qualify as an
incentive stock option within the meaning of Section 422 of the Code and the
regulations promulgated thereunder.

         (n) "Nonstatutory Stock Option" means an Option not intended to qualify
as an Incentive Stock Option.

         (o) "Notice of Grant" means a written or electronic notice evidencing
certain terms and conditions of an individual Option grant. The Notice of Grant
is part of the Option Agreement.

         (p) "Officer" means a person who is an officer of the Company within
the meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

         (q) "Option" means a Nonstatutory Stock Option granted pursuant to the
Plan.

         (r) "Option Agreement" means an agreement between the Company and an
Optionee evidencing the terms and conditions of an individual Option grant. The
Option Agreement is subject to the terms and conditions of the Plan.

         (s) "Option Exchange Program" means a program whereby outstanding
Options are surrendered in exchange for Options with a lower exercise price.

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         (t) "Optioned Stock" means the Common Stock subject to an Option.

         (u) "Optionee" means the holder of an outstanding Option granted under
the Plan.

         (v) "Parent" means a "parent corporation," whether now or hereafter
existing, as defined in Section 424(e) of the Code.

         (w) "Plan" means this iVillage Inc. Amended and Restated 1999
Non-Qualified Stock Option Plan

         (x) "Section 16(b)" means Section 16(b) of the Exchange Act.

         (y) "Service Provider" means an Employee or Consultant.

         (z) "Share" means a share of the Common Stock, as adjusted in
accordance with Section 12 of the Plan.

         (aa) "Subsidiary" means a "subsidiary corporation", whether now or
hereafter existing, as defined in Section 424(f) of the Code.

3.       Stock Subject to the Plan.

         Subject to the provisions of Section 12 of the Plan, the maximum
aggregate number of Shares, which may be optioned and sold under the Plan shall
be 2,482,000.

         If an Option expires or becomes unexercisable without having been
exercised in full, or is surrendered pursuant to an Option Exchange Program, the
unpurchased Shares which were subject thereto shall become available for future
grant or sale under the Plan (unless the Plan has terminated); provided,
however, that Shares that have actually been issued under the Plan shall not be
returned to the Plan and shall not become available for future distribution
under the Plan.

4.       Administration of the Plan.

         (a) Procedure. The Plan shall be administered by (A) the Board or (B) a
Committee, which committee shall be constituted to satisfy Applicable Laws.

         (b) Powers of the Administrator. Subject to the provisions of the Plan,
and in the case of a Committee, subject to the specific duties delegated by the
Board to such Committee, the Administrator shall have the authority, in its
discretion:

                  (i) to determine the Fair Market Value;

                  (ii) to select the Service Providers to whom Options may be
granted hereunder;

                  (iii) to determine the number of shares of Common Stock to be
covered by each Option granted hereunder;

                  (iv) to approve forms of agreement for use under the Plan;

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                  (v) to determine the terms and conditions, not inconsistent
with the terms of the Plan, of any Option granted hereunder. Such terms and
conditions include, but are not limited to, the exercise price, the time or
times when Options may be exercised (which may be based on performance
criteria), any vesting acceleration or waiver of forfeiture restrictions, and
any restriction or limitation regarding any Option or the shares of Common Stock
relating thereto, based in each case on such factors as the Administrator, in
its sole discretion, shall determine;

                  (vi) to reduce the exercise price of any Option to the then
current Fair Market Value if the Fair Market Value of the Common Stock covered
by such Option shall have declined since the date the Option was granted;

                  (vii) to institute an Option Exchange Program;

                  (viii) to construe and interpret the terms of the Plan and
awards granted pursuant to the Plan;

                  (ix) to prescribe, amend and rescind rules and regulations
relating to the Plan, including rules and regulations relating to sub-plans
established for the purpose of qualifying for preferred tax treatment under
foreign tax laws;

                  (x) to modify or amend each Option (subject to Section 14(c)
of the Plan), including the discretionary authority to extend the
post-termination exercisability period of Options longer than is otherwise
provided for in the Plan;

                  (xi) to allow Optionees to satisfy withholding tax obligations
by electing to have the Company withhold from the Shares to be issued upon
exercise of an Option that number of Shares having a Fair Market Value equal to
the amount required to be withheld. The Fair Market Value of the Shares to be
withheld shall be determined on the date that the amount of tax to be withheld
is to be determined. All elections by an Optionee to have Shares withheld for
this purpose shall be made in such form and under such conditions as the
Administrator may deem necessary or advisable;

                  (xii) to authorize any person to execute on behalf of the
Company any instrument required to effect the grant of an Option previously
granted by the Administrator;

                  (xiii) to make all other determinations deemed necessary or
advisable for administering the Plan.

         (c) Effect of Administrator's Decision. The Administrator's decisions,
determinations and interpretations shall be final and binding on all Optionees
and any other holders of Options.

5.       Eligibility.

         Options may be granted only to Service Providers who are not, at the
time of grant, "directors" within the meaning of the rules of The Nasdaq Stock
Market, unless such directors then are also Employees of the Company; provided,
however, that no Options may be granted to

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"officers" of the Company (within the meaning of the rules of The Nasdaq Stock
Market) if, immediately after giving effect to the grant of such Options to an
officer or officers, (i) the percentage of then outstanding options granted to
officers exceeds the percentage of then outstanding options granted to Employees
who are not officers of the Company or (ii) the percentage of options granted to
all current and former officers since adoption of the Plan exceeds the
percentage of Options granted to all current and former Employees who are not
officers of the Company since the adoption of the Plan.

6.       Limitations.

         (a) Each Option shall be designated in the Option Agreement as a
Nonstatutory Stock Option.

         (b) Neither the Plan nor any Option shall confer upon an Optionee any
right with respect to continuing the Optionee's relationship as a Service
Provider with the Company, nor shall they interfere in any way with the
Optionee's right or the Company's right to terminate such relationship at any
time, with or without cause.

7.       Term of Plan. Subject to Section 18 of the Plan, the Plan shall become
effective upon its adoption by the Board. It shall continue in effect for a term
of ten (10) years unless terminated earlier under Section 14 of the Plan.

8.       Term of Option.

         The term of each Option shall be stated in the Option Agreement.

9.       Option Exercise Price and Consideration.

         (a) Exercise Price. The per share exercise price for the Shares to be
issued pursuant to exercise of an Option shall be determined by the
Administrator.

         (b) Waiting Period and Exercise Dates. At the time an Option is
granted, the Administrator shall fix the period within which the Option may be
exercised and shall determine any conditions that must be satisfied before the
Option may be exercised.

         (c) Form of Consideration. The Administrator shall determine the
acceptable form of consideration for exercising an Option, including the method
of payment. Such consideration may consist entirely of:

                  (i) cash;

                  (ii) check;

                  (iii) promissory note;

                  (iv) other Shares which (A) in the case of Shares acquired
upon exercise of an option, have been owned by the Optionee for more than six
months on the date of surrender, and

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(B) have a Fair Market Value on the date of surrender equal to the aggregate
exercise price of the Shares as to which said Option shall be exercised;

                  (v) consideration received by the Company under a cashless
exercise program implemented by the Company in connection with the Plan;

                  (vi) a reduction in the amount of any Company liability to the
Optionee, including any liability attributable to the Optionee's participation
in any Company-sponsored deferred compensation program or arrangement;

                  (vii) any combination of the foregoing methods of payment; or

                  (viii) such other consideration and method of payment for the
issuance of Shares to the extent permitted by Applicable Laws.

10.      Exercise of Option.

         (a) Procedure for Exercise; Rights as a Stockholder. Any Option granted
hereunder shall be exercisable according to the terms of the Plan and at such
times and under such conditions as determined by the Administrator and set forth
in the Option Agreement. Unless the Administrator provides otherwise, vesting of
Options granted hereunder shall be tolled during any unpaid leave of absence. An
Option may not be exercised for a fraction of a Share.

         An Option shall be deemed exercised when the Company receives: (i)
written or electronic notice of exercise (in accordance with the Option
Agreement) from the person entitled to exercise the Option, and (ii) full
payment for the Shares with respect to which the Option is exercised. Full
payment may consist of any consideration and method of payment authorized by the
Administrator and permitted by the Option Agreement and the Plan. Shares issued
upon exercise of an Option shall be issued in the name of the Optionee or, if
requested by the Optionee, in the name of the Optionee and his or her spouse.
Until the Shares are issued (as evidenced by the appropriate entry on the books
of the Company or of a duly authorized transfer agent of the Company), no right
to vote or receive dividends or any other rights as a stockholder shall exist
with respect to the Optioned Stock, notwithstanding the exercise of the Option.
The Company shall issue (or cause to be issued) such Shares promptly after the
Option is exercised. No adjustment will be made for a dividend or other right
for which the record date is prior to the date the Shares are issued, except as
provided in Section 12 of the Plan.

         Exercising an Option in any manner shall decrease the number of Shares
thereafter available, both for purposes of the Plan and for sale under the
Option, by the number of Shares as to which the Option is exercised.

         (b) Termination of Relationship as a Service Provider. If an Optionee
ceases to be a Service Provider, other than upon the Optionee's death or
Disability, the Optionee may exercise his or her Option within such period of
time as is specified in the Option Agreement to the extent that the Option is
vested on the date of termination (but in no event later than the expiration of
the term of such Option as set forth in the Option Agreement). In the absence of
a specified time in the Option Agreement, the Option shall remain exercisable
for three (3) months following the Optionee's termination. If, on the date of
termination, the Optionee is not vested as to his or her

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entire Option, the Shares covered by the unvested portion of the Option shall
revert to the Plan. If, after termination, the Optionee does not exercise his or
her Option within the time specified by the Administrator, the Option shall
terminate, and the Shares covered by such Option shall revert to the Plan.

         (c) Disability of Optionee. If an Optionee ceases to be a Service
Provider as a result of the Optionee's Disability, the Optionee may exercise his
or her Option within such period of time as is specified in the Option Agreement
to the extent the Option is vested on the date of termination (but in no event
later than the expiration of the term of such Option as set forth in the Option
Agreement). In the absence of a specified time in the Option Agreement, the
Option shall remain exercisable for twelve (12) months following the Optionee's
termination. If, on the date of termination, the Optionee is not vested as to
his or her entire Option, the Shares covered by the unvested portion of the
Option shall revert to the Plan. If, after termination, the Optionee does not
exercise his or her Option within the time specified herein, the Option shall
terminate, and the Shares covered by such Option shall revert to the Plan.

         (d) Death of Optionee. If an Optionee dies while a Service Provider,
the Option may be exercised within such period of time as is specified in the
Option Agreement (but in no event later than the expiration of the term of such
Option as set forth in the Notice of Grant), by the Optionee's estate or by a
person who acquires the right to exercise the Option by bequest or inheritance,
but only to the extent that the Option is vested on the date of death. In the
absence of a specified time in the Option Agreement, the Option shall remain
exercisable for twelve (12) months following the Optionee's death. If, at the
time of death, the Optionee is not vested as to his or her entire Option, the
Shares covered by the unvested portion of the Option shall immediately revert to
the Plan. The Option may be exercised by the executor or administrator of the
Optionee's estate or, if none, by the person(s) entitled to exercise the Option
under the Optionee's will or the laws of descent or distribution. If the Option
is not so exercised within the time specified herein, the Option shall
terminate, and the Shares covered by such Option shall revert to the Plan.

         (e) Buyout Provisions. The Administrator may at any time offer to buy
out for a payment in cash or Shares an Option previously granted based on such
terms and conditions as the Administrator shall establish and communicate to the
Optionee at the time that such offer is made.

11.      Non-Transferability of Options.

         Unless determined otherwise by the Administrator, an Option may not be
sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner
other than by will or by the laws of descent or distribution and may be
exercised, during the lifetime of the Optionee, only by the Optionee. If the
Administrator makes an Option transferable, such Option shall contain such
additional terms and conditions as the Administrator deems appropriate.

12.      Adjustments Upon Changes in Capitalization, Dissolution, Merger or
         Asset Sale.

         (a) Changes in Capitalization. Subject to any required action by the
stockholders of the Company, the number of shares of Common Stock covered by
each outstanding Option, and

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the number of shares of Common Stock which have been authorized for issuance
under the Plan but as to which no Options have yet been granted or which have
been returned to the Plan upon cancellation or expiration of an Option, as well
as the price per share of Common Stock covered by each such outstanding Option,
shall be proportionately adjusted for any increase or decrease in the number of
issued Shares of Common Stock resulting from a stock split, reverse stock split,
stock dividend, combination or reclassification of the Common Stock, or any
other increase or decrease in the number of issued shares of Common Stock
effected without receipt of consideration by the Company; provided, however,
that conversion of any convertible securities of the Company shall not be deemed
to have been "effected without receipt of consideration." Such adjustment shall
be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as expressly provided herein, no issuance by the
Company of shares of stock of any class, or securities convertible into shares
of stock of any class, shall affect, and no adjustment by reason thereof shall
be made with respect to, the number or price of shares of Common Stock subject
to an Option.

         (b) Dissolution or Liquidation. In the event of the proposed
dissolution or liquidation of the Company, the Administrator shall notify each
Optionee as soon as practicable prior to the effective date of such proposed
transaction. The Administrator in its discretion may provide for an Optionee to
have the right to exercise his or her Option until ten (10) days prior to such
transaction as to all of the Optioned Stock covered thereby, including Shares as
to which the Option would not otherwise be exercisable. In addition, the
Administrator may provide that any Company repurchase option applicable to any
Shares purchased upon exercise of an Option shall lapse as to all such Shares,
provided the proposed dissolution or liquidation takes place at the time and in
the manner contemplated. To the extent it has not been previously exercised, an
Option will terminate immediately prior to the consummation of such proposed
action.

         (c) Merger or Asset Sale. In the event of a merger of the Company with
or into another corporation, or the sale of substantially all of the assets of
the Company, each outstanding Option shall be assumed or an equivalent option or
right substituted by the successor corporation or a Parent or Subsidiary of the
successor corporation. In the event that the successor corporation refuses to
assume or substitute for the Option, the Optionee shall fully vest in and have
the right to exercise the Option as to all of the Optioned Stock, including
Shares as to which it would not otherwise be vested or exercisable. If an Option
becomes fully vested and exercisable in lieu of assumption or substitution in
the event of a merger or sale of assets, the Administrator shall notify the
Optionee in writing or electronically that the Option shall be fully vested and
exercisable for a period of fifteen (15) days from the date of such notice, and
the Option shall terminate upon the expiration of such period. For the purposes
of this paragraph, the Option shall be considered assumed if, following the
merger or sale of assets, the option or right confers the right to purchase or
receive, for each Share of Optioned Stock subject to the Option immediately
prior to the merger or sale of assets, the consideration (whether stock, cash,
or other securities or property) received in the merger or sale of assets by
holders of Common Stock for each Share held on the effective date of the
transaction (and if holders were offered a choice of consideration, the type of
consideration chosen by the holders of a majority of the outstanding Shares);
provided, however, that if such consideration received in the merger or sale of
assets is not solely common stock of the successor corporation or its Parent,
the Administrator may, with the consent of the successor corporation, provide
for the consideration to be received upon the exercise of the Option, for each
Share of Optioned Stock subject to the Option, to be

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solely common stock of the successor corporation or its Parent equal in fair
market value to the per share consideration received by holders of Common Stock
in the merger or sale of assets.

13.      Date of Grant.

         The date of grant of an Option shall be, for all purposes, the date on
which the Administrator makes the determination granting such Option, or such
other later date as is determined by the Administrator. Notice of the
determination shall be provided to each Optionee within a reasonable time after
the date of such grant.

14.      Amendment and Termination of the Plan.

         (a) Amendment and Termination. The Board may at any time amend, alter,
suspend or terminate the Plan.

         (b) Stockholder Approval. The Company shall obtain stockholder approval
of any Plan amendment to the extent necessary and desirable to comply with
Applicable Laws.

         (c) Effect of Amendment or Termination. No amendment, alteration,
suspension or termination of the Plan shall impair the rights of any Optionee,
unless mutually agreed otherwise between the Optionee and the Administrator,
which agreement must be in writing and signed by the Optionee and the Company.
Termination of the Plan shall not affect the Administrator's ability to exercise
the powers granted to it hereunder with respect to Options granted under the
Plan prior to the date of such termination.

15.      Conditions Upon Issuance of Shares.

         (a) Legal Compliance. Shares shall not be issued pursuant to the
exercise of an Option unless the exercise of such Option and the issuance and
delivery of such Shares shall comply with Applicable Laws and shall be further
subject to the approval of counsel for the Company with respect to such
compliance.

         (b) Investment Representations. As a condition to the exercise of an
Option, the Company may require the person exercising such Option to represent
and warrant at the time of any such exercise that the Shares are being purchased
only for investment and without any present intention to sell or distribute such
Shares if, in the opinion of counsel for the Company, such a representation is
required.

16.      Inability to Obtain Authority.

         The inability of the Company to obtain authority from any regulatory
body having jurisdiction, which authority is deemed by the Company's counsel to
be necessary to the lawful issuance and sale of any Shares hereunder, shall
relieve the Company of any liability in respect of the failure to issue or sell
such Shares as to which such requisite authority shall not have been obtained.

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17.      Reservation of Shares.

         The Company, during the term of this Plan, will at all times reserve
and keep available such number of Shares as shall be sufficient to satisfy the
requirements of the Plan.

18.      Stockholder Approval.

         The Plan shall not be subject to approval by the stockholders of the
Company.

                                       10<PAGE>
                    FIRST AMENDMENT TO SPONSORSHIP AGREEMENT

         This FIRST AMENDMENT ("Amendment"), effective as of June 19, 2000, by
and between PlanetRx.com, Inc., a Delaware Corporation ("PlanetRx") with its
principal place of business located at 349 Oyster Point Blvd., Suite 201, San
Francisco, CA 94080 and iVillage Inc., a Delaware Corporation with a business
address at 212 Fifth Avenue, New York. New York 10010 ("iVillage"), hereby
amends that certain Sponsorship Agreement, dated September 3, 1999 between
PlanetRx and iVillage ("Agreement") as follows:

         1. The address for iVillage Inc. stated in the first paragraph of the
Agreement as "170 Fifth Avenue" shall be replaced with "212 Fifth Avenue."

         2. Exhibit A to the Agreement entitled "Exhibit A: Online Carriage
Plan" shall be replaced in its entirety with Exhibit A to the First Amendment
entitled "Exhibit A Revised Online Carriage Plan", attached hereto and
incorporated by reference (hereinafter referred to as "Revised Exhibit").

         3. In Paragraph 2 of the Agreement. (a) "a minimum of 950,000,000
online-impressions" shall be stricken and replaced with "a minimum of
582,416,667 online-impressions"; (b) "during the second 12 months, 298 million
impressions" shall be stricken and replaced with "during the first month of the
second 12 months (the month of September), 24,833,333 impressions and during the
next eleven months of the second 12 months 136,583,334 for a total of
161,416,667 impressions for such twelve month period"; (c) "during the third 12
months, 462 million impressions" shall be stricken and replaced with "during the
third 12 mouths, 231 million impressions".

         4. Paragraph 3 of the Agreement, entitled "Off-line
Promotions/Impressions Commitment", shall be stricken and replaced, with the
following:

         "iVillage shall promote PlanetRx off-line in accordance with an
off-line promotion plan to mutually agree in writing by the parties and attached
hereto as Exhibit B, with such plan to include a specific minimum off-line
impression commitment."

         5. Paragraph 5 of the Agreement, entitled "Exclusivity", shall be
stricken and replaced with the following:

      "Exclusivity. During the Term of this Agreement and as long as PlanetRx is
      not in breach of any agreement with iVillage, iVillage shall not accept
      promotional paid advertising from CVS.com and Drugstore.com and any
      successor sites of same; provided however, the foregoing shall not
      prohibit iVillage from completing its obligations under the Agreement
      described in Exhibit D. During the Term of this Agreement and as long as
      PlanetRx is not in breach of any agreement with iVillage, PlanetRx shall
      remain iVillage's premier on-line pharmacy partner and shall be the sole
      entity whose primary business is the online retailing of a broad array of
      prescription and over the counter medicinal products and health and beauty
      products (including but not limited to, Drugstore.com, CVS.com, GNC.com,
      Soma.com, healthquick.com, healthshop.com, mereckmedco.com, mybasics.com,
      durgemporium.com, express scripts/valuerx, enutrition, megarx, healthzone,
      homepharamacy, pcs health systems, acumins eckerds, homepharmacy,
      yourpharmacy.com, greentree.com, more.com, mothernature.com, selfcare.com,
      walgreens.com, vitaminshoppe.com and Rx.com) with respect to the
      following:

<PAGE>

         A. placement on the iVillage NetworkHomepage (or successor site)
homepage as part of the retail program;

         B. inclusion in dedicated member mailing services; and

         C. permanent placement on the shopping channel homepage (or successor
site)."

         6. The following subsections of Paragraph 6 of the Agreement, entitled
"Payment", shall be stricken and replaced with the following:

         (a)      "A. Subject to the terms of this Agreement, in consideration
                  of the terms of this Agreement, PlanetRx agrees to pay
                  iVillage a total amount of U.S. $9,270,812.50 as PlanetRx's
                  total payment obligation under the Agreement, payable, as
                  follows:"

         (b)      "(ii) Year Two Payments: Total of U.S. $2,545,562,50, payable
                  in monthly installments as follows: The first installment
                  representing the first month of the second year shall be for a
                  total of U.S.$391,625, due on or before September 1, 2000,
                  with eleven subsequent installment payments of U.S.
                  $195,812.50, each due on the first day of each of the
                  following 11 months."

         (c)      "(iii) Year Three Payments: Total of U.S. $3,575,250, payable
                  in monthly installments, as follows: The first installment
                  shall be for a total of U.S. $297,937.50 due on or before
                  September 1, 2001, with eleven subsequent installments of U.S.
                  $297,937.50, each due on the first day of the following 11
                  months."

         "C.      All payments made via wire transfer should be directed as
                  follows: Chase Manhattan Bank, 1411 Broadway, New York, New
                  York 10018; Account name: iVillage Inc.: ABA# 021000021;
                  Account #: 020-923406; Reference: PlanetRx. All payments made
                  via check, should be sent to: iVillage Inc., 212 Fifth Avenue,
                  New York, New York 10010; Attention: Accounts Receivable."

         7. The following shall be appended after subsection C of Paragraph 6 of
the Agreement, entitled "Payment":

         (a)      "D. Timely payment by PlanetRx to iVillage in accordance with
                  the terms and conditions of this Agreement is a prerequisite
                  to the delivery of respective Impressions by iVillage.
                  PlanetRx's failure to make timely payment in accordance with
                  the terms and conditions of this Agreement shall be considered
                  a material breach of this Agreement."

         With respect to previous payments made under the Agreement, PlanetRx
and iVillage agree and acknowledge that PlanetRx has paid two million three
hundred sixty two thousand five hundred dollars (U.S. $2,362,500) as of the
effective date of this Amendment. Except as expressly modified in this
Amendment, all terms and conditions of the Agreement shall remain unchanged and
in full force and effect.

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<PAGE>

         IN WITNESS WHEREOF, the parties hereto, intending to be legally bound
hereby, have each executed and delivered this Amendment as of the date first
above written.

PlanetRx.com, Inc.                      iVillage Inc.

Steve Valenzuela                        Steve Elkes
----------------------------------      ----------------------------------
(Name)                                  (Name)

CFO                                     Senior Vice President
----------------------------------      ----------------------------------
(Title)                                 (Title)

6/19/00
----------------------------------      ----------------------------------
(Date)                                  (Date)

/s/ Steve Valenzuela                    /s/ Steve Elkes
----------------------------------      ----------------------------------
(Signature)                             (Signature)

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<PAGE>

Exhibit A:
----------
Online
------
Carriage Plan
-------------

<TABLE>
<CAPTION>

                                      Type                     Size of Creative   Channel % of      % of             Total
                                      ----                     ----------------   ------------      ----             -----
Channel                                                        (if appropriate)  Total Carriage    Channel      # of Impressions
-------                                                        ----------------  --------------    -------      ----------------
<S>                <C>                                         <C>               <C>               <C>          <C>

                                                                                                                    950,000,000

iVillage Home
Page                                                                                      23.0%     100.0%          218,500,000

iVillage Home       Permanent placement on the                 iVillage:  Lets                       91.0%          198,835,000
Page                iVillage.com homepage as part of           Discuss
                    the iVillage "Stores" area.
                    Placement will be above the fold.

iVillage Home       Placement on the top right hand            120X60                                 9.0%           19,665,000
Page                corner of the iVillage.com
                    homepage.  Placement will appear
                    on 10% of pages views.  This
                    represents a 10% share of voice.

Total                                                                                                               218,500,000
------------------------------------------------------------------------------------------------------------------------------------

Better Health                                                                             15.0%     100.0%          142,500,000

Better Health       Permanent placement on the                 100 characters                        22.5%           32,062,500
                    Better Health homepage.                    (including
                    Placement will be above the "Don't         spaces)
                    Miss" box.

Better Health       Placement on the top right hand            120X60                                 5.6%            8,015,625
                    corner of the Better Health
                    homepage. Placement will appear
                    on 25% of pages views.  This
                    represents a 25% share of voice.

<CAPTION>

                                                              Year 1        Year 2        Year 2**         Year 3         Year 3
                                                              ------        ------        --------         ------         ------
                                                           Impressions   Impressions    Impressions      Impressions    Impressions
                                                           -----------   -----------    -----------      -----------    -----------
                                                                                         Adjusted                        Adjusted
                                                                                         --------                        --------
<S>                <C>                                     <C>           <C>            <C>              <C>            <C>

                                                           190,000,000   298,000,000    161,416,667      462,000,000    231,000,000

iVillage Home
Page                                                        43,700,000    68,540,000     37,125,833      106,260,000     53,130,000

iVillage Home       Permanent placement on the              39,767,000    62,371,400     33,784,508       96,696,600     48,348,300
Page                iVillage.com homepage as part of
                    the iVillage "Stores" area.
                    Placement will be above the fold.

iVillage Home       Placement on the top right hand          3,933,000     6,168,600      3,341,325        9,563,400      4,781,700
Page                corner of the iVillage.com
                    homepage.  Placement will appear
                    on 10% of pages views.  This
                    represents a 10% share of voice.

Total                                                       43,700,000    68,540,000     37,125,833      106,260,000     53,130,000
------------------------------------------------------------------------------------------------------------------------------------

Better Health                                               28,500,000    44,700,000     24,212,500       69,300,000     34,650,000

Better Health       Permanent placement on the               6,412,500    10,057,500      5,447,813       15,592,500      7,796,250
                    Better Health homepage.
                    Placement will be above the "Don't
                    Miss" box.

Better Health       Placement on the top right hand          1,603,125     2,514,375      1,361,953        3,898,125      1,949,063
                    corner of the Better Health
                    homepage. Placement will appear
                    on 25% of pages views.  This
                    represents a 25% share of voice.
</TABLE>

<PAGE>

<TABLE>
<CAPTION>

<S>                 <C>                                        <C>                   <C>             <C>             <C>
Better Health       Permanent placement on the                 iVillage:  Lets                       10.0%           14,250,000
                    homepage of all "Main Centers"             Discuss
                    within the Better Health site.

Better Health       Permanent placement on the                 120X60                                 7.5%           10,687,500
                    results pages of the Better Health
                    "Drug Search." Placements will be
                    in the top right hand corner of the
                    page.

Better Health       Permanent Placement on a                   120X60                                10.0%           14,250,000
                    minimum of 25 unique message
                    boards for the duration of the
                    agreement.  Appropriate message
                    boards will be mutually agreed
                    upon by both parties

Better Health       Permanent placement on the                 iVillage:  Lets                        4.0%            5,700,000
                    results page of the Personal               Discuss
                    Health Report. Text messages will
                    be targeted based on the
                    recommendations of the report.
                    The content of the messages will
                    be mutually agreed upon by the
                    parties.

Better Health       PlanetRx messaging will be placed          iVillage:  Lets                        7.5%           10,687,500
                    into the Better Health newsletter          Discuss
                    12 times per year.  Only those
                    newsletters that are opened by the
                    user will count toward the
                    impression guarantee.  Each
                    mailing will have a minimum of
                    1.25 million newsletters.

Better Health       Permanent placement on disease             iVillage:  Lets                       32.9%           46,846,875
                    and conditions pages under a               Discuss
                    "related products" or similar
                    heading. Text link will be
                    contextually integrated with
                    content of page.  Relevant pages
                    will be mutually agreed upon by
                    both parties

<CAPTION>

<S>                 <C>                                        <C>            <C>              <C>           <C>           <C>
Better Health       Permanent placement on the                 2,850,000      4,470,000        2,421,250     6,930,000     3,465,000
                    homepage of all "Main Centers"
                    within the Better Health site.

Better Health       Permanent placement on the                 2,137,500      3,352,500        1,815,938     5,197,500     2,598,750
                    results pages of the Better Health
                    "Drug Search." Placements will be
                    in the top right hand corner of the
                    page.

Better Health       Permanent Placement on a                   2,850,000      4,470,000        2,421,250     6,930,000     3,465,000
                    minimum of 25 unique message
                    boards for the duration of the
                    agreement.  Appropriate message
                    boards will be mutually agreed
                    upon by both parties

Better Health       Permanent placement on the                 1,140,000      1,788,000          968,500     2,772,000     1,386,000
                    results page of the Personal
                    Health Report. Text messages will
                    be targeted based on the
                    recommendations of the report.
                    The content of the messages will
                    be mutually agreed upon by the
                    parties.

Better Health       PlanetRx messaging will be placed          2,137,500      3,352,500        1,815,938     5,197,500     2,598,750
                    into the Better Health newsletter
                    12 times per year.  Only those
                    newsletters that are opened by the
                    user will count toward the
                    impression guarantee.  Each
                    mailing will have a minimum of
                    1.25 million newsletters.

Better Health       Permanent placement on disease             9,369,375     14,695,125        7,959,859    22,782,375    11,391,188
                    and conditions pages under a
                    "related products" or similar
                    heading. Text link will be
                    contextually integrated with
                    content of page.  Relevant pages
                    will be mutually agreed upon by
                    both parties
</TABLE>

<PAGE>

<TABLE>
<S>                 <C>                                        <C>                      <C>         <C>            <C>
Total                                                                                                               142,500,000
------------------------------------------------------------------------------------------------------------------------------------

Shopping
Channel                                                                                    4.5%     100.0%           42,750,000

Shopping            Permanent placement on the                 88X31                                 30.0%           12,825,000
Channel             homepage of the shopping
                    channel. Logo will be placed on
                    the right hand side.

Shopping            Permanent placement in the form            text:  TBD                             5.0%            2,137,500
Channel             of a text link and a rotating              logo:  88X31
                    branded logo on the front page of
                    all relevant departments within the
                    iVillage Shopping channel.
                    Relevant departments include, but
                    are not limited to, Beauty, Health
                    and Sports, and Food and Drink.
                    As new departments are
                    developed, both parties will
                    mutually argee upon whether
                    PlanetRx is relevant.

Shopping            Placement on the top right hand            120X60                                15.0%            6,412,500
Channel             corner of the Shopping channel
                    homepage. Placement will appear
                    on 10% of pages views.  This
                    represents a 10% share of voice.

Shopping            ***Prominent presence in ALL               iVillage:  Lets                       30.0%           12,825,000
Channel             Utilitarian features throughout the        Discuss
                    shopping channel.  Examples
                    include Holiday Gift Guides, Gift
                    Finders, Featured Products,
                    Nicole's Finds and the gift
                    Reminder Service.  Also includes
                    all other contextually relevant
                    placements for Planet Rx within
                    the Shopping Channel.

<CAPTION>

<S>                 <C>                                     <C>          <C>            <C>              <C>            <C>
Total                                                        28,500,000   44,700,000     24,212,500       69,300,000     34,650,000
------------------------------------------------------------------------------------------------------------------------------------

Shopping
Channel                                                       8,550,000   13,410,000      9,107,625       20,790,000     13,513,500

Shopping            Permanent placement on the                2,565,000    4,023,000      2,179,125        6,237,000      4,054,050
Channel             homepage of the shopping
                    channel. Logo will be placed on
                    the right hand side.

Shopping            Permanent placement in the form             427,500      670,500       363,188         1,039,500        675,675
Channel             of a text link and a rotating
                    branded logo on the front page of
                    all relevant departments within the
                    iVillage Shopping channel.
                    Relevant departments include, but
                    are not limited to, Beauty, Health
                    and Sports, and Food and Drink.
                    As new departments are
                    developed, both parties will
                    mutually argee upon whether
                    PlanetRx is relevant.

Shopping            Placement on the top right hand           1,282,500    2,011,500      1,089,563        3,118,500      2,027,025
Channel             corner of the Shopping channel
                    homepage. Placement will appear
                    on 10% of pages views.  This
                    represents a 10% share of voice.

Shopping            ***Prominent presence in ALL              2,565,000    4,023,000      4,023,000        6,237,000      6,237,000
Channel             Utilitarian features throughout the
                    shopping channel.  Examples
                    include Holiday Gift Guides, Gift
                    Finders, Featured Products,
                    Nicole's Finds and the gift
                    Reminder Service.  Also includes
                    all other contextually relevant
                    placements for Planet Rx within
                    the Shopping Channel.
</TABLE>

<PAGE>

<TABLE>

<S>                 <C>                                        <C>                        <C>       <C>             <C>
Shopping            PlanetRx messaging will be placed          iVillage:  Lets                       20.0%            8,550,000
Channel             into the Shopping newsletter 6             Discuss
                    times per year.  Only those
                    newsletters that are opened by the
                    user will count toward the
                    impression guarantee.  Each
                    mailing will have a minimum of
                    900 thousand newsletters.

Total                                                                                                                42,750,000
------------------------------------------------------------------------------------------------------------------------------------

*Diet &
Fitness  /
Beauty
Channel                                                                                   11.0%     100.0%          104,500,000

Diet &              Permanent placement on the                 100                                   30.0%           31,350,000
Fitness/Beauty      Better Health homepage.                    characters
Channel             Placement will be below the "Don't         (including
                    Miss" box.                                 spaces)

Diet &              Placement on the top right hand            120X60                                 3.0%            3,135,000
Fitness/Beauty      corner of the Diet & Fitness and
Channel             Beauty channel homepages.
                    Placement will appear on 10% of
                    pages views.  This represents a
                    10% share of voice.

Diet &              Prominent presence in ALL                  iVillage:  Lets                       15.0%           15,675,000
Fitness/Beauty      Utilitarian features throughout the        Discuss
Channel             Diet & Fitness and Beauty
                    channels.  Examples include the
                    Health Calculator and Keyboard
                    Yoga.

Diet &              Permanent Placement on a                   120X60                                 7.5%            7,837,500
Fitness/Beauty      minimum of 10 unique message
Channel             boards for the duration of the
                    agreement.  Appropriate message
                    boards will be mutually agreed
                    upon by both parties

<CAPTION>

<S>                 <C>                                    <C>            <C>             <C>            <C>            <C>
Shopping            PlanetRx messaging will be placed        1,710,000      2,682,000       1,452,750      4,158,000      2,702,700
Channel             into the Shopping newsletter 6
                    times per year.  Only those
                    newsletters that are opened by the
                    user will count toward the
                    impression guarantee.  Each
                    mailing will have a minimum of
                    900 thousand newsletters.

Total                                                        8,550,000     13,410,000       9,107,625     20,790,000     15,696,450
------------------------------------------------------------------------------------------------------------------------------------

*Diet &
Fitness  /
Beauty
Channel                                                     20,900,000     32,780,000      17,755,833     50,820,000     25,410,000

Diet &              Permanent placement on the               6,270,000      9,834,000       5,326,750     15,246,000      7,623,000
Fitness/Beauty      Better Health homepage.
Channel             Placement will be below the "Don't
                    Miss" box.

Diet &              Placement on the top right hand            627,000        983,400        532,675       1,524,600        762,300
Fitness/Beauty      corner of the Diet & Fitness and
Channel             Beauty channel homepages.
                    Placement will appear on 10% of
                    pages views.  This represents a
                    10% share of voice.

Diet &              Prominent presence in ALL                3,135,000      4,917,000       2,663,375      7,623,000      3,811,500
Fitness/Beauty      Utilitarian features throughout the
Channel             Diet & Fitness and Beauty
                    channels.  Examples include the
                    Health Calculator and Keyboard
                    Yoga.

Diet &              Permanent Placement on a                 1,567,500      2,458,500       1,331,688      3,811,500      1,905,750
Fitness/Beauty      minimum of 10 unique message
Channel             boards for the duration of the
                    agreement.  Appropriate message
                    boards will be mutually agreed
                    upon by both parties
</TABLE>

<PAGE>

<TABLE>
<CAPTION>

<S>                 <C>                                        <C>                                   <C>            <C>
Diet &              PlanetRx messaging will be placed          iVillage:  Lets                        5.0%            5,225,000
Fitness/Beauty      into the Never Say Diet                    Discuss
Channel             and Fitness & Beauty newsletters 6
                    times per year each.  Only those
                    newsletters that are opened by the
                    user will count toward the
                    impression guarantee.  Combined
                    newsletter mailings will have a
                    minimum of 500,000 newsletters.

Diet &              Permanent placement on relevant            iVillage:  Lets                       39.5%           41,277,500
Fitness/Beauty      pages under a "related products"           Discuss
Channel             heading. Text link will be
                    contextually integrated with
                    content of page. Relevant pages
                    will be mutually agreed upon by
                    both parties

Total                                                                                                               104,500,000
------------------------------------------------------------------------------------------------------------------------------------

iBaby/iMatern
ity/Other
iVillage
commerce
companies                                                                                  4.5%     100.0%           42,750,000

iBaby/Imaterni      Placement of the PlanetRx logo as          iVillage:  Lets                       70.0%           29,925,000
ty/Other            a preferred partner at the end of          Discuss
Shopping            each shopping experience, I.e.,
                    order confirmation page, for each
                    iVillage commerce company.

iBaby/Imaterni      Inclusion on the iBaby order               iVillage:  Lets                       10.0%            4,275,000
ty/Other            confirmation email for at least 5%         Discuss
Shopping            of the time througthout the term of
                    the agreement.

iBaby/Imaterni      PlanetRx messaging will be placed          iVillage:  Lets                       20.0%            8,550,000
ty/Other            into the monthly newsletters to            Discuss
Shopping            iBaby members at least 4 times
                    per year.

Total                                                                                                                42,750,000
------------------------------------------------------------------------------------------------------------------------------------

<CAPTION>

<S>                 <C>                                      <C>            <C>             <C>          <C>            <C>
Diet &              PlanetRx messaging will be placed          1,045,000      1,639,000       887,792      2,541,000      1,270,500
Fitness/Beauty      into the Never Say Diet
Channel             and Fitness & Beauty newsletters 6
                    times per year each.  Only those
                    newsletters that are opened by the
                    user will count toward the
                    impression guarantee.  Combined
                    newsletter mailings will have a
                    minimum of 500,000 newsletters.

Diet &              Permanent placement on relevant            8,255,500     12,948,100     7,013,554     20,073,900     10,036,950
Fitness/Beauty      pages under a "related products"
Channel             heading. Text link will be
                    contextually integrated with
                    content of page. Relevant pages
                    will be mutually agreed upon by
                    both parties

Total                                                         20,900,000     32,780,000    17,755,833     50,820,000     25,410,000
------------------------------------------------------------------------------------------------------------------------------------

iBaby/iMatern                                                  8,550,000     13,410,000     7,263,750     20,790,000     10,395,000
ity/Other
iVillage
commerce
companies

iBaby/Imaterni      Placement of the PlanetRx logo as          5,985,000      9,387,000     5,084,625     14,553,000      7,276,500
ty/Other            a preferred partner at the end of
Shopping            each shopping experience, I.e.,
                    order confirmation page, for each
                    iVillage commerce company.

iBaby/Imaterni      Inclusion on the iBaby order                 855,000      1,341,000       726,375      2,079,000      1,039,500
ty/Other            confirmation email for at least 5%
Shopping            of the time througthout the term of
                    the agreement.

iBaby/Imaterni      PlanetRx messaging will be placed          1,710,000      2,682,000     1,452,750      4,158,000      2,079,000
ty/Other            into the monthly newsletters to
Shopping            iBaby members at least 4 times
                    per year.

Total                                                          8,550,000     13,410,000     7,263,750     20,790,000     10,395,000
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>

<TABLE>
<CAPTION>

Network
Wide
Promotions

<S>                 <C>                                        <C>                     <C>         <C>              <C>
Network Wide        Inclusion into the Care Packages           To be                                                   Extra
Promotions          for Women sweepstakes.  Size of            mutually
                    prize supplied by PlanetRx will be         agreed upon
                    mutually agreed upon by the
                    parties.

Network Wide        Inclusion into the holiday and             To be                                                   Extra
Promotions          seasonal promotions.  PlanetRx             mutually
                    will determine the size/make up of         agreed upon
                    promotions offered.

------------------------------------------------------------------------------------------------------------------------------------

ROS                                                                                       39.0%     100.0%          433,733,625

ROS                 ROS Banners served on a                    WWW:  468X60                          67.5%          292,770,197
                    rotational basis thougthout the            AOL:  234X60
                    iVillage network. Impressions will
                    be concentrated in contextually
                    relevant areas of the network

ROS                 Buttons placed strategically               120X90                                12.5%           54,216,703
                    thoughtout the iVillage network.
                    Placements will be geared towards
                    the concept of editorial
                    adjacencies where targeted
                    messaging can be placed adjacent
                    ot relevant content

ROS                 Placement in "Don't Miss" boxes.           100                                   15.0%           65,060,044
                    Placements will be placed                  characters
                    strategically thoughtout the iVillage      (including
                    network. Placements will be                spaces)
                    geared towards the concept of
                    editorial adjacencies where
                    targeted messaging can be placed
                    adjacent ot relevant content

<CAPTION>

Network
Wide
Promotions

<S>                 <C>                                    <C>           <C>            <C>            <C>             <C>
Network Wide        Inclusion into the Care Packages            Extra          Extra          Extra           Extra           Extra
Promotions          for Women sweepstakes.  Size of
                    prize supplied by PlanetRx will be
                    mutually agreed upon by the
                    parties.

Network Wide        Inclusion into the holiday and              Extra          Extra          Extra           Extra           Extra
Promotions          seasonal promotions.  PlanetRx
                    will determine the size/make up of
                    promotions offered.

------------------------------------------------------------------------------------------------------------------------------------

ROS                                                         74,800,000    117,310,000     59,751,125     181,872,500      84,030,550

ROS                 ROS Banners served on a                 50,490,000     79,184,250     40,332,009     122,763,938      56,720,621
                    rotational basis thougthout the
                    iVillage network. Impressions will
                    be concentrated in contextually
                    relevant areas of the network

ROS                 Buttons placed strategically             9,350,000     14,663,750      7,468,891      22,734,063      10,503,819
                    thoughtout the iVillage network.
                    Placements will be geared towards
                    the concept of editorial
                    adjacencies where targeted
                    messaging can be placed adjacent
                    ot relevant content

ROS                 Placement in "Don't Miss" boxes.        11,220,000     17,596,500      8,962,669      27,280,875      12,604,583
                    Placements will be placed
                    strategically thoughtout the iVillage
                    network. Placements will be
                    geared towards the concept of
                    editorial adjacencies where
                    targeted messaging can be placed
                    adjacent ot relevant content
</TABLE>

<PAGE>

<TABLE>

<S>                 <C>                                        <C>                       <C>        <C>            <C>
ROS                 PlanetRx messaging will be placed          150                                    5.0%           21,686,681
                    throughout iVillage's suite of over        characters
                    9 million newsletters emailed              (including
                    weekly and focused on all ivillage         spaces) and
                    newsletters. Placements will be            45 character
                    located at the bottom of the HTML          header.
                    newsletters.

Total                                                                                                               433,733,625
------------------------------------------------------------------------------------------------------------------------------------

Member
Mailing                                                                                    2.8%     100.0%           31,217,500

Member              iVillage will distribute emails to                                              100.0%           31,217,500
Mailing             membership base with PlanetRx
                    messaging.  PlanetRx will be the
                    sole content provider of the
                    emails. Emails will be sent 2
                    times per year.

Total                                                                                               100.0%           31,217,500
------------------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------------------
Total                                                   99.8%                                                     1,111,416,667
------------------------------------------------------------------------------------------------------------------------------------

<CAPTION>

<S>                 <C>                                        <C>           <C>           <C>          <C>             <C>
ROS                 PlanetRx messaging will be placed            3,740,000      5,865,500     2,987,556    9,093,625       4,201,528
                    throughout iVillage's suite of over
                    9 million newsletters emailed
                    weekly and focused on all ivillage
                    newsletters. Placements will be
                    located at the bottom of the HTML
                    newsletters.

Total                                                           74,800,000    117,310,000    59,751,125  181,872,500      84,030,550
------------------------------------------------------------------------------------------------------------------------------------

Member
Mailing                                                          5,000,000      7,850,000     6,200,000   12,167,500       7,688,000

Member              iVillage will distribute emails to           5,000,000      7,850,000     6,200,000   12,167,500       7,688,000
Mailing             membership base with PlanetRx
                    messaging.  PlanetRx will be the
                    sole content provider of the
                    emails. Emails will be sent 2
                    times per year.

Total                                                            5,000,000      7,850,000     6,200,000   12,167,500       7,688,000
------------------------------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------------------------------------------
Total                                                99.8%     190,000,000    298,000,000   161,416,667  462,000,000     231,000,000
------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

*Overall            ** Year 2 impressions to be                ***Row 44,
impressions in     delivered according to the                  "utulitarian
the Diet &         following schedule. September 1-            features of the
Fitness and        30, 2000 = 24,833,333                       Shopping
Beauty             impressions, October 1, 2000 -              Channel"
Channels           August 31, 2001 = 136,583,334               impression
section to be      impressions.                                figures not to
split 35% Diet                                                 be changed
& Fitness                                                      from original
Channel and                                                    contract
65% Beauty                                                     numbers
Channel

Exhibit B:
----------
Off-Line
--------
Carriage Plan
-------------

<PAGE>

<TABLE>
<CAPTION>

Media                                 Type                                                                           Total
                                                                                                                # of Impressions

<S>                 <C>                                                                                         <C>
iVillage:  Lets     TV or Radio                                                                                       50,000,000
Discuss

<CAPTION>

Media                        Type                 Year 1            Year 2           Year 2           Year 3              Year 3
-----                        ----                 ------            ------           ------           ------              ------
                                               Impressions       Impressions      Impressions       Impressions         Impressions
                                               -----------       -----------      -----------       -----------         -----------
                                                                                   Adjusted                              Adjusted
                                                                                   --------                              --------

<S>                 <C>                       <C>              <C>                <C>              <C>                  <C>
iVillage:  Lets     TV or Radio                 10,000,000       15,000,000         7,500,000        25,000,000           7,500,000
Discuss

</TABLE>

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00013-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00013-of-00352.parquet"}]]