Document:

2005 Stock Incentive Plan

 Exhibit 4.2 
  

RONCO CORPORATION 
  
 2005 STOCK INCENTIVE PLAN 
  
 1. Purpose. The purpose of the RONCO Corporation 2005 Stock Incentive Plan (the “Plan”) is to provide a means through which the Company and its
Subsidiaries and Affiliates may attract able persons to enter and remain in the employ of the Company and its Subsidiaries and Affiliates and to provide a means whereby eligible persons can acquire and maintain Common Stock ownership, or be paid
incentive compensation measured by reference to the value of Common Stock, thereby strengthening their commitment to the welfare of the Company and its Subsidiaries and Affiliates and promoting an identity of interest between stockholders and these
eligible persons. 
  
 So that the appropriate incentive can be
provided, the Plan provides for granting Incentive Stock Options, Nonqualified Stock Options, Restricted Stock Awards and Stock Bonuses, or any combination of the foregoing. Capitalized terms not defined in the text are defined in Section 23.

  
 2. Shares Subject to The Plan. Subject to Section 18, the total
number of Shares reserved and available for grant and issuance pursuant to this Plan will be 160,000 Shares plus Shares that are subject to: (a) issuance upon exercise of an Option but cease to be subject to such Option for any reason other than
exercise of such Option; (b) an Award granted hereunder but are forfeited or are repurchased by the Company at the original issue price; and (c) an Award that otherwise terminates without Shares being issued. At all times the Company shall reserve
and keep available a sufficient number of Shares as shall be required to satisfy the requirements of all outstanding Options granted under this Plan and all other outstanding but unvested Awards granted under this Plan. 
  
 3. Eligibility. ISOs (as defined in Section 5 below) may be granted only to
employees (including officers and directors who are also employees) of the Company or of a Parent or Subsidiary of the Company. All other Awards may be granted to employees, officers, directors, consultants, independent contractors and advisors of
the Company or any Parent, Affiliate or Subsidiary of the Company; provided such consultants, contractors and advisors render bona fide services not in connection with the offer and sale of securities in a capital-raising transaction. 
  
 4. Administration. 
  
 4.1 Committee Authority. This Plan will be administered by the
Committee. Subject to the general purposes, terms and conditions of this Plan, and to the direction of the Board, the Committee will have full power to implement and carry out this Plan. Without limitation, the Committee will have the authority to:

  

	 	a.	select persons to receive Awards; 

	 	b.	determine the nature, extent, form and terms of Awards and the number of Shares or other consideration subject to Awards; 

  

	 	c.	determine the vesting, exercisability and payment of Awards; 

  

	 	d.	correct any defect, supply any omission or reconcile any inconsistency in this Plan, any Award or any Award Agreement; 

  

	 	e.	determine whether Awards will be granted singly, in combination with, in tandem with, in replacement of, or as alternatives to, other Awards under this Plan or any other incentive
or compensation plan of the Company or any Parent or Subsidiary of the Company; 

  

	 	f.	prescribe, amend and rescind rules and regulations relating to this Plan or any Award; 

  

	 	g.	construe and interpret this Plan, any Award Agreement and any other agreement or document executed pursuant to this Plan; 

  

	 	h.	grant waivers of Plan or Award conditions; 

  

	 	i.	determine whether an Award has been earned; and 

  

	 	j.	make all other determinations necessary or advisable for the administration of this Plan. 

  
 The Committee shall have the authority, subject to the provisions of the Plan, to establish, adopt, or revise such rules and
regulations and to make all such determinations relating to the Plan as it may deem necessary or advisable for the administration of the Plan. The Committee’s interpretation of the Plan or any documents evidencing Awards granted pursuant
thereto and all decisions and determinations by the Committee with respect to the Plan shall be final, binding, and conclusive on all parties unless otherwise determined by the Board. 
  
 4.2 Committee Discretion. Any determination made by the Committee with respect to any Award will be made in its sole
discretion at the time of grant of the Award or, unless in contravention of any express term of this Plan or Award, at any later time, and such determination will be final and binding on the Company and on all persons having an interest in any Award
under this Plan. 
  
 5. Options. The Committee may grant Options to
eligible persons and will determine: whether such Options will be intended to be Incentive Stock Options within the meaning of the Code (“ISO”) or Nonqualified Stock Options (“NQSOs”), the number of Shares subject to the 

  

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Option, the Exercise Price of the Option, the period during which the Option may be exercised, and all other terms and conditions of the Option, subject to
the following: 
  
 5.1 Form of Option Grant. Each Option
granted under this Plan will be evidenced by an Award Agreement (“Stock Option Agreement”), which will expressly identify the Option as an ISO or a NQSO, and will be in such form and contain such provisions (which need not be the same for
each Participant) as the Committee may from time to time approve, and which will comply with and be subject to the terms and conditions of this Plan. 
  
 5.2 Exercise Period. Options may be exercisable within the times or upon the events determined by the Committee as set forth in the Stock Option
Agreement governing such Option; provided, however, that no Option will be exercisable after the expiration of ten (10) years from the date the Option is granted; and provided further that no ISO granted to a person who directly or by attribution
owns more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or of any Parent or Subsidiary of the Company (“Ten Percent Stockholder”) will be exercisable after the expiration of five (5) years
from the date the ISO is granted. The Committee also may provide for Options to become exercisable at one time or from time to time, periodically or otherwise, in such number of Shares or percentage of Shares as the Committee determines. 

 
 5.3 Exercise Price. The Exercise Price of an Option will be
determined by the Committee when the Option is granted; provided that: (i) the Exercise Price of an ISO will be not less than 100% of the Fair Market Value of the Shares on the date of grant; and (ii) the Exercise Price of any ISO granted to a Ten
Percent Stockholder will not be less than 110% of the Fair Market Value of the Shares on the date of grant. Payment for the Shares purchased may be made in accordance with Section 8 of this Plan. 
  
 5.4 Date of Grant. The date of grant of an Option will be the date on
which the Committee makes the determination to grant such Option, unless otherwise specified by the Committee. The Stock Option Agreement and a copy of this Plan will be delivered to the Participant within a reasonable time after the granting of the
Option. 
  
 5.5 Method of Exercise. Options may be
exercised only by delivery to the Company of a written stock option exercise agreement (the “Exercise Agreement”) in a form approved by the Committee (which need not be the same for each Participant), stating the number of Shares being
purchased, the restrictions imposed on the Shares purchased under such Exercise Agreement, if any, and such representations and agreements regarding Participant’s investment intent and access to information and other matters, if any, as may be
required or desirable by the Company to comply with applicable securities laws, together with payment in full of the Exercise Price for the number of Shares being purchased. 
  

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 5.6 Termination. Notwithstanding the exercise periods set forth in the Stock Option Agreement,
exercise of an Option will always be subject to the following: 
  

	 	a.	If the Participant is Terminated for any reason except death or Disability, then the Participant may exercise such Participant’s Options only to the extent that such Options
would have been exercisable upon the Termination Date no later than three (3) months after the Termination Date, or such shorter or longer time period as may be determined by the Committee, but in any event no later than the expiration date of the
Options, with any exercise beyond three (3) months after the Termination Date deemed to be a NQSO. 

  

	 	b.	If the Participant is Terminated because of Participant’s death or Disability (or the Participant dies within three (3) months after a Termination other than for Cause or
because of Participant’s Disability), then Participant’s Options may be exercised only to the extent that such Options would have been exercisable by Participant on the Termination Date and must be exercised by Participant (or
Participant’s legal representative or authorized assignee) no later than twelve (12) months after the Termination Date, or such shorter or longer time period as may be determined by the Committee, with any such exercise beyond (a) three (3)
months after the Termination Date when the Termination is for any reason other than the Participant’s death or Disability, or (b) twelve (12) months after the Termination Date when the Termination is for Participant’s death or Disability,
deemed to be a NQSO, but in any event no later than the expiration date of the Options. 

  

	 	c.	Notwithstanding the provisions in paragraph 5.6(a) above, if a Participant is terminated for Cause, neither the Participant, the Participant’s estate nor such other person who
may then hold the Option shall be entitled to exercise any Option with respect to any Shares whatsoever, after termination of service, whether or not after termination of service the Participant may receive payment from the Company or Subsidiary for
vacation pay, for services rendered prior to termination, for services rendered for the day on which termination occurs, for salary in lieu of notice, or for any other benefits. In making such determination, the Board shall give the Participant an
opportunity to present to the Board evidence on his behalf. For the purpose of this paragraph, termination of service shall be deemed to occur on the date when the Company dispatches notice or advice to the Participant that his service is
terminated. 

  
 5.7 Limitations on ISO. The
aggregate Fair Market Value (determined as of the date of grant) of Shares with respect to which ISOs are exercisable for the first time by a Participant during any calendar year (under this Plan or under any other incentive stock option plan of the
Company, Parent or Subsidiary of the Company) will not exceed $100,000. If the Fair Market Value of Shares on the date of grant with respect to which ISOs are exercisable for the first time by a Participant during any calendar year exceeds $100,000,
then the Options for the first $100,000 worth of Shares to become exercisable in such calendar year will be ISOs and the Options for the amount in excess of $100,000 that become exercisable in that calendar year will be NQSOs. In the event that the
Code or the regulations promulgated thereunder are amended after the Effective Date of this Plan to provide for a different limit on the Fair Market Value of 

  

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Shares permitted to be subject to ISO, such different limit will be automatically incorporated herein and will apply to any Options granted after the
effective date of such amendment. 
  
 5.8 Modification,
Extension or Renewal. The Committee may modify, extend or renew outstanding Options and authorize the grant of new Options in substitution therefore, provided that any such action may not, without the written consent of a Participant, impair any
of such Participant’s rights under any Option previously granted. Any outstanding ISO that is modified, extended, renewed or otherwise altered will be treated in accordance with Section 424(h) of the Code. The Committee may reduce the Exercise
Price of outstanding Options without the consent of Participants affected by a written notice to them. 
  
 5.9 Limitations on Exercise. The Committee may specify a reasonable minimum number of Shares that may be purchased on any exercise of an Option,
provided that such minimum number will not prevent Participant from exercising the Option for the full number of Shares for which it is then exercisable. 
  
 6. Stock Bonuses. 
  
 6.1 Awards of Stock Bonuses. A Stock Bonus is an award of Shares (which may consist of Restricted Stock) for services rendered to the Company or
any Parent or Subsidiary of the Company. A Stock Bonus may be awarded for past services already rendered to the Company, or any Parent or Subsidiary of the Company pursuant to an Award Agreement (the “Stock Bonus Agreement”) that will be
in such form (which need not be the same for each Participant) as the Committee will from time to time approve, and will comply with and be subject to the terms and conditions of this Plan. A Stock Bonus may also be awarded upon satisfaction of such
performance goals as are set out in advance in a Participant’s individual Award Agreement (the “Performance Stock Bonus Agreement”) that will be in such form (which need not be the same for each Participant) as the Committee will from
time to time approve, and will comply with and be subject to the terms and conditions of this Plan. Stock Bonuses may vary from Participant to Participant and between groups of Participants, and may be based upon the achievement of the Company,
Parent, Subsidiary and/or individual performance factors or upon such other criteria as the Committee may determine. 
  
 6.2 Terms of Stock Bonuses. The Committee will determine the number of Shares to be awarded to the Participant. If the Stock Bonus is being earned
upon the satisfaction of performance goals pursuant to a Performance Stock Bonus Agreement, then the Committee will: (a) determine the nature, length and starting date of any Performance Period for each Stock Bonus; (b) select from among the
Performance Factors to be used to measure the performance, if any; and (c) determine the number of Shares that may be awarded to the Participant. Prior to the payment of any Stock Bonus, the Committee shall determine the extent to which such Stock
Bonuses have been earned. Performance Periods may overlap and Participants may participate simultaneously with respect to Stock Bonuses that are subject to different Performance Periods and different performance goals and other criteria. The number
of Shares may be fixed or may vary in accordance with such performance goals and criteria as may be determined by the 

  

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Committee. The Committee may adjust the performance goals applicable to the Stock Bonuses to take into account changes in law and accounting or tax rules and
to make such adjustments as the Committee deems necessary or appropriate to reflect the impact of extraordinary or unusual items, events or circumstances to avoid windfalls or hardships. 
  
 6.3 Form of Payment. The earned portion of a Stock Bonus may be paid currently or on a deferred basis with such
interest or dividend equivalent, if any, as the Committee may determine. Payment may be made in the form of cash or whole Shares or a combination thereof, either in a lump sum payment or in installments, all as the Committee will determine.

  
 7. Payment For Share Purchases. 
  
 7.1 Payment. Payment for Shares purchased pursuant to this Plan may be
made in cash (by check) or, where expressly approved for the Participant by the Committee and where permitted by law: 
  

	 	a.	by cancellation of indebtedness of the Company to the Participant; 

  

	 	b.	by surrender of shares that either: (1) have been owned by Participant for more than six (6) months and have been paid for within the meaning of SEC Rule 144 (and, if such shares
were purchased from the Company by use of a promissory note, such note has been fully paid with respect to such shares); or (2) were obtained by Participant in the public market; 

  

	 	c.	by waiver of compensation due or accrued to the Participant for services rendered; 

  

	 	d.	with respect only to purchases upon exercise of an Option, and provided that a public market for the Company’s stock exists: 

  

	 	(1)	through a “same day sale” commitment from the Participant and a broker-dealer that is a member of the National Association of Securities Dealers (an “NASD
Dealer”) whereby the Participant irrevocably elects to exercise the Option and to sell a portion of the Shares so purchased to pay for the Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares to forward
the Exercise Price directly to the Company; or 

  

	 	(2)	through a “margin” commitment from the Participant and a NASD Dealer whereby the Participant irrevocably elects to exercise the Option and to pledge the Shares so
purchased to the NASD Dealer in a margin account as security for a loan from the NASD Dealer in the amount of the Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt of such Shares to forward the Exercise Price directly to
the Company; or 

  

	 	e.	by such other method as the Committee deems appropriate in its sole discretion. 

  

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 8. Withholding Taxes. 
  
 8.1 Withholding Generally. Whenever Shares are to be issued in satisfaction of Awards granted under this Plan, the
Company may require the Participant to remit to the Company an amount sufficient to satisfy federal, state and local withholding tax requirements prior to the delivery of any certificate or certificates for such Shares. Whenever, under this Plan,
payments in satisfaction of Awards are to be made in cash, such payment will be net of an amount sufficient to satisfy federal, state, and local withholding tax requirements. 
  
 8.2 Stock Withholding. When, under applicable tax laws, a Participant incurs tax liability in connection with the
exercise or vesting of any Award that is subject to tax withholding and the Participant is obligated to pay the Company the amount required to be withheld, the Committee may in its sole discretion allow the Participant to satisfy the minimum
withholding tax obligation by electing to have the Company withhold from the Shares to be issued that number of Shares having a Fair Market Value equal to the minimum amount required to be withheld, determined on the date that the amount of tax to
be withheld is to be determined. All elections by a Participant to have Shares withheld for this purpose will be made in accordance with the requirements established by the Committee and be in writing in a form acceptable to the Committee.

  
 9. Privileges of Stock Ownership. No Participant will have any
of the rights of a stockholder with respect to any Shares until the Shares are issued to the Participant. After Shares are issued to the Participant, the Participant will be a stockholder and have all the rights of a stockholder with respect to such
Shares, including the right to vote and receive all dividends or other distributions made or paid with respect to such Shares; provided, that if such Shares are Restricted Stock, then any new, additional or different securities the Participant may
become entitled to receive with respect to such Shares by virtue of a stock dividend, stock split or any other change in the corporate or capital structure of the Company will be subject to the same restrictions as the Restricted Stock; provided,
further, that the Participant will have no right to retain such stock dividends or stock distributions with respect to Shares that are repurchased at the Participant’s Purchase Price or Exercise Price pursuant to Section 12. 
  
 10. Transferability. Awards granted under this Plan, and any interest therein,
will not be transferable or assignable by Participant, and may not be made subject to execution, attachment or similar process, otherwise than by will or by the laws of descent and distribution or as determined by the Committee and set forth in the
Award Agreement with respect to Awards that are not ISOs. During the lifetime of the Participant an Award will be exercisable only by the Participant, and any elections with respect to an Award may be made only by the Participant unless otherwise
determined by the Committee and set forth in the Award Agreement with respect to Awards that are not ISOs. 
  

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 11. Restrictions on Shares. At the discretion of the Committee, the Company may reserve to itself and/or
its assignee(s) in the Award Agreement a right to repurchase a portion of or all Unvested Shares held by a Participant following such Participant’s Termination at any time within ninety (90) days after the later of Participant’s
Termination Date and the date Participant purchases Shares under this Plan, for cash and/or cancellation of purchase money indebtedness, at the Participant’s Exercise Price or Purchase Price, as the case may be. 
  
 12. Certificates. All certificates for Shares or other securities delivered
under this Plan will be subject to such stock transfer orders, legends and other restrictions as the Committee may deem necessary or advisable, including restrictions under any applicable federal, state or foreign securities law, or any rules,
regulations and other requirements of the SEC or any stock exchange or automated quotation system upon which the Shares may be listed or quoted. 
  
 13. Escrow; Pledge of Shares. To enforce any restrictions on a Participant’s Shares, the Committee may require the Participant to deposit all
certificates representing Shares, together with stock powers or other instruments of transfer approved by the Committee, appropriately endorsed in blank, with the Company or an agent designated by the Company to hold in escrow until such
restrictions have lapsed or terminated, and the Committee may cause a legend or legends referencing such restrictions to be placed on the certificates. 
  
 14. Exchange And Buyout of Awards. The Committee may, at any time or from time to time, authorize the Company, with the consent of the respective
Participants, to issue new Awards in exchange for the surrender and cancellation of any or all outstanding Awards. The Committee may at any time buy from a Participant an Award previously granted with payment in cash, Shares (including Restricted
Stock) or other consideration, based on such terms and conditions as the Committee and the Participant may agree. 
  
 15. Securities Law And Other Regulatory Compliance. An Award will not be effective unless such Award is in compliance with all applicable federal and state
securities laws, rules and regulations of any governmental body, and the requirements of any stock exchange or automated quotation system upon which the Shares may then be listed or quoted, as they are in effect on the date of grant of the Award and
also on the date of exercise or other issuance. Notwithstanding any other provision in this Plan, the Company will have no obligation to issue or deliver certificates for Shares under this Plan prior to: (a) obtaining any approvals from governmental
agencies that the Company determines are necessary or advisable; and/or (b) completion of any registration or other qualification of such Shares under any state or federal law or ruling of any governmental body that the Company determines to be
necessary or advisable. The Company will be under no obligation to register the Shares with the SEC or to effect compliance with the registration, qualification or listing requirements of any state securities laws, stock exchange or automated
quotation system, and the Company will have no liability for any inability or failure to do so. 
  

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 16. No Obligation to Employ. Nothing in this Plan or any Award granted under this Plan will confer or be
deemed to confer on any Participant any right to continue in the employ of, or to continue any other relationship with, the Company or any Parent or Subsidiary of the Company or limit in any way the right of the Company or any Parent or Subsidiary
of the Company to terminate Participant’s employment or other relationship at any time, with or without cause. 
  
 17. Corporate Transactions. 
  
 17.1 Assumption or Replacement of Awards by Successor. In the event of (a) a dissolution or liquidation of the Company, (b) a merger or
consolidation in which the Company is not the surviving corporation (other than a merger or consolidation with a wholly-owned subsidiary, a reincorporation of the Company in a different jurisdiction, or other transaction in which there is no
substantial change in the stockholders of the Company or their relative stock holdings and the Awards granted under this Plan are assumed, converted or replaced by the successor corporation, which assumption will be binding on all Participants), (c)
a merger in which the Company is the surviving corporation but after which the stockholders of the Company immediately prior to such merger (other than any stockholder that merges, or which owns or controls another corporation that merges, with the
Company in such merger) cease to own their shares or other equity interest in the Company, (d) the sale of substantially all of the assets of the Company, or (e) the acquisition, sale, or transfer of more than 50% of the outstanding shares of the
Company by tender offer or similar transaction, any or all outstanding Awards may be assumed, converted or replaced by the successor corporation (if any), which assumption, conversion or replacement will be binding on all Participants. In the
alternative, the successor corporation may substitute equivalent Awards or provide substantially similar consideration to Participants as was provided to stockholders (after taking into account the existing provisions of the Awards). The successor
corporation may also issue, in place of outstanding Shares of the Company held by the Participant, substantially similar shares or other property subject to repurchase restrictions no less favorable to the Participant. In the event such successor
corporation (if any) refuses to assume or substitute Awards, as provided above, pursuant to a transaction described in this Subsection 17.1, such Awards will expire on such transaction at such time and on such conditions as the Committee will
determine. Notwithstanding anything in this Plan to the contrary, the Committee may, in its sole discretion, provide that the vesting of any or all Awards granted pursuant to this Plan will accelerate upon a transaction described in this Section 17
or otherwise. If the Committee exercises such discretion with respect to Options, such Options will become exercisable in full prior to the consummation of such event at such time and on such conditions as the Committee determines, and if such
Options are not exercised prior to the consummation of the corporate transaction, they shall terminate at such time as determined by the Committee. 
  
 17.2 Other Treatment of Awards. Subject to any greater rights granted to Participants under the foregoing provisions of this Section 17, in the
event of the occurrence of any transaction described in Section 17.1, any outstanding Awards will be treated as provided in the applicable agreement or plan of merger, consolidation, dissolution, liquidation, or sale of assets. 
  

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 17.3 Assumption of Awards by the Company. The Company, from time to time, also may substitute or
assume outstanding awards granted by another company, whether in connection with an acquisition of such other company or otherwise, by either; (a) granting an Award under this Plan in substitution of such other company’s award; or (b) assuming
such award as if it had been granted under this Plan if the terms of such assumed award could be applied to an Award granted under this Plan. Such substitution or assumption will be permissible if the holder of the substituted or assumed award would
have been eligible to be granted an Award under this Plan if the other company had applied the rules of this Plan to such grant. In the event the Company assumes an award granted by another company, the terms and conditions of such award will remain
unchanged (except that the exercise price and the number and nature of Shares issuable upon exercise of any such option will be adjusted appropriately pursuant to Section 424(a) of the Code). In the event the Company elects to grant a new Option
rather than assuming an existing option, such new Option may be granted with a similarly adjusted Exercise Price. 
  
 17.4 Adjustment of Shares. In the event that the number of outstanding shares is changed by a stock dividend, recapitalization, stock split,
reverse stock split, subdivision, combination, reclassification or similar change in the capital structure of the Company without consideration, then (a) the number of Shares reserved for issuance under this Plan, (b) the Exercise Prices of and
number of Shares subject to outstanding Options, and (c) the number of Shares subject to other outstanding Awards will be proportionately adjusted, subject to any required action by the Board or the stockholders of the Company and compliance with
applicable securities laws; provided, however, that fractions of a Share will not be issued but will either be replaced by a cash payment equal to the Fair Market Value of such fraction of a Share or will be rounded up to the nearest whole Share, as
determined by the Committee. 
  
 18. Term of Plan. Unless earlier
terminated as provided herein, this Plan will terminate ten (10) years from the date this Plan is adopted by the Board. 
  
 19. Amendment or Termination of Plan. The Board may at any time terminate or amend this Plan in any respect, including without limitation amendment of any
form of Award Agreement or instrument to be executed pursuant to this Plan; provided, however, that the Board will not, without the approval of the stockholders of the Company, amend this Plan in any manner that requires such stockholder approval.

  
 20. General. 
  
 20.1 Additional Provisions of an Award. Awards under the Plan also may
be subject to such other provisions (whether or not applicable to the benefit awarded to any other Participant) as the Committee determines appropriate including, without limitation, provisions for the forfeiture of or restrictions on resale or
other disposition of shares of Stock acquired under any Award, provisions giving the Company the right to repurchase shares of Stock acquired under any Award in the event the Participant elects to dispose of such shares, and provisions to comply
with 

  

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Federal and state securities laws and Federal and state tax withholding requirements. Any such provisions shall be reflected in the applicable Award
agreement. 
  
 20.2 Claim to Awards and Employment Rights.
No employee or other person shall have any claim or right to be granted an Award under the Plan or, having been selected for the grant of an Award, to be selected for a grant of any other Award. Neither the Plan nor any action taken hereunder shall
be construed as giving any Participant any right to be retained in the employ or service of the Company, a Parent, Subsidiary or an Affiliate. 
  
 20.3 Payments to Persons Other Than Participants. If the Committee shall find that any person to whom any amount is payable under the Plan is
unable to care for his affairs because of illness or accident, or is a minor, or has died, then any payment due to such person or his estate (unless a prior claim therefore has been made by a duly appointed legal representative) may, if the
Committee so directs the Company, be paid to his spouse, child, relative, an institution maintaining or having custody of such person, or any other person deemed by the Committee to be a proper recipient on behalf of such person otherwise entitled
to payment. Any such payment shall be a complete discharge of the liability of the Committee and the Company therefore. 
  
 20.4 No Liability of Committee Members. No member of the Committee shall be personally liable by reason of any contract or other instrument
executed by such member or on his behalf in his capacity as a member of the Committee nor for any mistake of judgment made in good faith, and the Company shall indemnify and hold harmless each member of the Committee and each other employee, officer
or director of the Company to whom any duty or power relating to the administration or interpretation of the Plan may be allocated or delegated, against any cost or expense (including counsel fees) or liability (including any sum paid in settlement
of a claim) arising out of any act or omission to act in connection with the Plan unless arising out of such person’s own fraud or willful bad faith; provided, however, that approval of the Board shall be required for the payment
of any amount in settlement of a claim against any such person. The foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be entitled under the Company’s Articles of
Incorporation or By-Laws, as a matter of law, or otherwise, or any power that the Company may have to indemnify them or hold them harmless. 
  
 20.5 Governing law. The Plan and all agreements hereunder shall be governed by and construed in accordance with the internal laws of the State of
Delaware without regard to the principles of conflicts of law thereof. 
  
 20.6 Funding. No provision of the Plan shall require the Company, for the purpose of satisfying any obligations under the Plan, to purchase assets or place any assets in a trust or other entity to which contributions are made or
otherwise to segregate any assets, nor shall the Company maintain separate bank accounts, books, records or other evidence of the existence of a segregated or separately maintained or administered fund for such purposes. Participants shall have no
rights under the Plan other than as unsecured general creditors of the Company, except 

  

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that insofar as they may have become entitled to payment of additional compensation by performance of services, they shall have the same rights as other
employees under general law. 
  
 20.7 Reliance on Reports.
Each member of the Committee and each member of the Board shall be fully justified in relying, acting or failing to act, and shall not be liable for having so relied, acted or failed to act in good faith, upon any report made by the independent
public accountant of the Company and its Parent, Subsidiaries and Affiliates and upon any other information furnished in connection with the Plan by any person or persons other than himself. 
  
 20.8 Relationship to Other Benefits. No payment under the Plan shall
be taken into account in determining any benefits under any pension, retirement, profit sharing, group insurance or other benefit plan of the Company or any Parent or Subsidiary except as otherwise specifically provided in such other plan.

  
 20.9 Expenses. The expenses of administering the Plan
shall be borne by the Company and its Parent, Subsidiaries and Affiliates. 
  
 20.10 Pronouns. Masculine pronouns and other words of masculine gender shall refer to both men and women. 
  
 20.11 Titles and Headings. The titles and headings of the sections in the Plan are for convenience of reference only, and in the event of any
conflict, the text of the Plan, rather than such titles or headings shall control. 
  
 20.12 Termination of Employment. For all purposes herein, a person who transfers from employment or service with the Company to employment or service with a Subsidiary or Affiliate or vice versa shall not be
deemed to have terminated employment or service with the Company, a Parent, Subsidiary or Affiliate. 
  
 20.13 Nonexclusivity of The Plan. Neither the adoption of this Plan by the Board, the submission of this Plan to the stockholders of
the Company for approval, nor any provision of this Plan will be construed as creating any limitations on the power of the Board to adopt such incentive arrangements as it may deem desirable, including, without limitation, the granting of stock
options and bonuses otherwise than under this Plan, and such arrangements may be either generally applicable or applicable only in specific cases. 
  

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 21. Definitions. As used in this Plan, the following terms will have the following meanings: 
  
 “Affiliate” means any affiliate of the Company within the meaning
of 17 CFR 230.405. 
  
 “Award” means any award under
this Plan, including any Option or Stock Bonus. 
  
 “Award
Agreement” means, with respect to each Award, the signed written agreement between the Company and the Participant setting forth the terms and conditions of the Award. 
  
 “Board” means the Board of Directors of the Company. 
  
 “Cause” means the Company, a Subsidiary or Affiliate having cause
to terminate a Participant’s employment or service under any existing employment, consulting or any other agreement between the Participant and the Company or a Subsidiary or Affiliate or, in the absence of such an employment, consulting or
other agreement, upon (i) the determination by the Committee that the Participant has ceased to perform his duties to the Company, a Subsidiary or Affiliate (other than as a result of his incapacity due to physical or mental illness or injury),
which failure amounts to an intentional and extended neglect of his duties to such party, (ii) the Committee’s determination that the Participant has engaged or is about to engage in conduct materially injurious to the Company, a Subsidiary or
Affiliate or (iii) the Participant having been convicted of a felony. 
  
 “Code” means the Internal Revenue Code of 1986, as amended. Reference in the Plan to any section of the Code shall be deemed to include any amendments or successor provisions to such section and any regulations under such section.

  
 “Committee” means the Compensation Committee or
such other committee appointed by the Board consisting of two or more Outside Directors, or in the absence of any such committee, the full Board of Directors of the Company. 
  
 “Company” means RONCO Corporation or any successor corporation. 
  
 “Disability” means a disability, whether temporary or permanent,
partial or total, as determined by the Committee. 
  
 “Exchange Act” means the Securities Exchange Act of 1934, as amended. 
  
 “Exercise Price” means the price at which a holder of an Option may purchase the Shares issuable upon exercise of the Option. 
  

 13 

 “Fair Market Value” means, as of any date, the value of a share of the Company’s Common
Stock determined as follows: 
  

	 	a	if such Common Stock is then quoted on the NASDAQ National Market, its closing price on the NASDAQ National Market on the date of determination as reported in The Wall Street
Journal; 

  

	 	b	if such Common Stock is publicly traded and is then listed on a national securities exchange, its closing price on the date of determination on the principal national securities
exchange on which the Common Stock is listed or admitted to trading as reported in The Wall Street Journal; 

  

	 	c	if such Common Stock is publicly traded but is not quoted on the NASDAQ National Market nor listed or admitted to trading on a national securities exchange, the average of the
closing bid and asked prices on the date of determination as reported in The Wall Street Journal; 

  

	 	d	if none of the foregoing is applicable, by the Committee in good faith. 

  
 “Insider” means an officer or director of the Company or any other person whose transactions in the Company’s Common Stock are subject to
Section 16 of the Exchange Act. 
  
 “Option” means an
award of an option to purchase Shares pursuant to Section 5. 
  
 “Outside Director” means a person who is (i) a “nonemployee director” within the meaning of Rule 16b-3 under the Exchange Act, or any successor rule or regulation and (ii) an “outside director” within the
meaning of Section 162(m) of the Code. 
  
 “Parent”
means any corporation (other than the Company) in an unbroken chain of corporations ending with the Company if each of such corporations other than the Company owns stock possessing 50% or more of the total combined voting power of all classes of
stock in one of the other corporations in such chain. 
  
 “Participant” means a person who receives an Award under this Plan. 
  
 “Performance Factors” means the factors selected by the Committee from among the following measures to determine whether the performance goals established by the Committee and applicable to Awards have been
satisfied: 
  

	 	a	Net revenue and/or net revenue growth; 

  

 14 

	 	b	Earnings before income taxes and amortization and/or earnings before income taxes and amortization growth; 

  

	 	c	Operating income and/or operating income growth; 

  

	 	d	Net income and/or net income growth; 

  

	 	e	Earnings per share and/or earnings per share growth; 

  

	 	f	Total stockholder return and/or total stockholder return growth; 

  

	 	g	Return on equity; 

  

	 	h	Operating cash flow return on income; 

  

	 	i	Adjusted operating cash flow return on income; 

  

	 	j	Economic value added; and 

  

	 	k	Individual confidential business objectives. 

  
 “Performance Period” means the period of service determined by the Committee, not to exceed five years, during which years of service or
performance is to be measured for Restricted Stock Awards or Stock Bonuses. 
  
 “Plan” means this RONCO Corporation 2005 Stock Incentive Plan, as amended from time to time. 
  
 “SEC” means the Securities and Exchange Commission. 
  
 “Securities Act” means the Securities Act of 1933, as amended. 
  
 “Shares” means shares of the Company’s Common Stock reserved for issuance under this Plan, as adjusted
pursuant to Sections 2 and 18, and any successor security. 
  
 “Stock Bonus” means an award of Shares, or cash in lieu of Shares, pursuant to Section 7. 
  
 “Subsidiary” means any corporation (other than the Company) in an unbroken chain of corporations beginning with the Company if each of the
corporations other than the last corporation in the unbroken chain owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain. 
  

 15 

 “Termination” or “Terminated” means, for purposes of this Plan with respect to a
Participant, that the Participant has for any reason ceased to provide services as an employee, officer, director, consultant, independent contractor, or advisor to the Company or a Parent or Subsidiary of the Company. An employee will not be deemed
to have ceased to provide services in the case of (i) sick leave, (ii) military leave, or (iii) any other leave of absence approved by the Committee, provided, that such leave is for a period of not more than 90 days, unless reemployment upon the
expiration of such leave is guaranteed by contract or statute or unless provided otherwise pursuant to formal policy adopted from time to time by the Company and issued and promulgated to employees in writing. In the case of any employee on an
approved leave of absence, the Committee may make such provisions respecting suspension of vesting of the Award while on leave from the employ of the Company or a Parent or Subsidiary as it may deem appropriate, except that in no event may an Option
be exercised after the expiration of the term set forth in the Option agreement. The Committee will have sole discretion to determine whether a Participant has ceased to provide services and the effective date on which the Participant ceased to
provide services (the “Termination Date”). 
  
 “Unvested Shares” means “Unvested Shares” as defined in the Award Agreement. 
  
 “Vested Shares” means “Vested Shares” as defined in the Award Agreement. 
  
 As adopted by the Board of Directors of RONCO Corporation as of
                    , 2005. 
  

 16Consulting Agreement between Charles E. Campbell & Associates, Inc and Ronco

 Exhibit 10.1 
  
 CONSULTING AGREEMENT 
  
 THIS AGREEMENT (the “Agreement”) is made effective April 10, 2005 between Charles E. Campbell & Associates, Inc. (hereinafter “Consultant”) and RONCO Acquisition Corporation and/or RONCO Marketing Corporation (hereinafter “Company”).

  
 RECITALS 
  
 A. Consultant is engaged in and has considerable experience in reverse
acquisitions and mergers with private companies becoming public companies through the reverse process. Also, Consultant has access to publicly trade shell corporations and can make those shell corporations available to private companies. 

 
 B. Company desires to be assured of the association and service of
Consultant in order to avail itself of Consultant’s experience, skills and abilities, and background and knowledge to facilitate the Company’s development requirements in an orderly and efficient manner, and is therefore willing to engage
Consultant upon the terms and conditions herein contained. 
  
 C.
Consultant agrees to be engaged and retained by the Company upon said terms and conditions. 
  
 NOW, THEREFORE, in consideration of the recital, promises and conditions in this Agreement, the Consultant and Company agree as follows: 
  
 I. 
 CONSULTING
SERVICES 
  
 Company hereby retains Consultant, on a
non-exclusive basis, to find a candidate public company for a reverse acquisition or reverse merger and to render other such advice, consultation and information to the Board of Directors or the officers of the Company regarding the business of the
Company. 

 Consulting Agreement 
 Page
Two 
  
 II. 
 TERM 
  
 The term of the Agreement shall be for 12 months beginning on April 11, 2005 or until the Closing of a reverse acquisition or reverse merger with a public shell corporation presented by Consultant to Company. 
  
 III. 
 COMPENSATION OF CONSULTANT 
  
 Company hereby agrees to compensate Consultant with $350,000 immediately and simultaneously, by Certified Check or wire transfer, upon the Closing of a reverse acquisition or reverse merger between a public OTCBB
shell company (ID: Delaware authorized 300,000,000 shares) presented by Consultant and RONCO Acquisition Corporation and/or RONCO Marketing Corporation. 
  
 IV. 
 EXPENSES 
  
 The Consultant is responsible for all his expenses and the Company shall not
be charged or expected to pay any of the Consultant’s expenses unless agreed to in advance in writing. 
  
 V. 
 RELATIONSHIP OF PARTIES 
  
 This Agreement shall not constitute an employer-employee relationship. It is
the intention of each party that Consultant shall be an independent contractor and not an employee of the Company. Consultant shall not have authority to act as the agent of the Company, except when such authority is specifically delegated to
Consultant by the Company. Subject to the express provisions herein, the manner and means utilized by Consultant in the performance of Consultant’s services hereunder shall be under the sole control of the Consultant. All compensation paid to
Consultant hereunder shall constitute earnings to Consultant from self-employed income. Company shall not withhold any amounts therefrom for government income tax purposes. 
  

 2 

 Consulting Agreement 
 Page
Three 
  
 VI. 
 NOTICES 
  
 Any notice, request, demand or other communication required or permitted hereunder shall be deemed to be properly given when personally served in writing
or when deposited with the U.S. Postal Office addressed to the other party at the address appearing at the end of this Agreement with certified postage and receiving the Return Receipt properly endorsed. Either party may change its address by
written notice made in accordance with this section. 
  
 VII.

 GOVERNING LAW 
  
 This Agreement is made and shall be governed and construed in accordance with the laws of Illinois. 
  
 VIII. 
 ASSIGNMENT 
  
 Any attempt by either party to assign any rights, duties or obligations which arise under this Agreement without the prior written consent of the other party shall be void, and shall constitute a breach of the terms of this Agreement.

  
 IX. 
 ENTIRE AGREEMENT; MODIFICATION 
  
 This Agreement constitutes the entire agreement between the Company and the Consultant. No promises, guarantees, inducements, or agreements, 
  

 3 

 Consulting Agreement 
 Page
Four 
  
 oral or written, expressed or implied, have been made other than as
contained in this Agreement. This Agreement can only be modified or changed in writing signed by the party or parties to be changed. 
  
 X. 
 TERMINATION 
  
 This Agreement may be terminated only by mutual agreement in writing and upon
payment in full of any and all unpaid fees. 
  
 XI. 
 LITIGATION EXPENSES 
  
 If any action at law or in equity is brought by either party to enforce or interpret the terms of this Agreement, the prevailing party shall be entitled
to reasonable attorney’s fees, costs and disbursements in addition to any other relief to which it may be entitled. 
  
 The parties agree that they will accept a copy of this document, sent by facsimile and signed in different places and at different times, as having the full force and
legal effect of an original copy. 
  
 IN WITNESS WHEREOF, the
parties have executed the Agreement on April 11, 2005. 
  

							
	 Charles E. Campbell & Associates, Inc.
 2148 Evans Road
 Flossmoor, IL 60422
	 	 RONCO Acquisition
 Corporation
and/or
 RONCO Marketing Corporation
 1330 Avenue of the
Americas
 New York, New York 10019

				
	By:	 	 /s/ Charles E. Campbell

	 	By:	 	 /s/ Karl Douglas

	 	 	Charles E. Campbell	 	Print:	 	Karl Douglas
	 	 	President	 	Its:	 	Treasurer

  

 4

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