Document:

Yahoo! Remote Merchant Integration (RMI) Agreement

 Exhibit 10.25 
  
 YAHOO! REMOTE MERCHANT INTEGRATION (RMI) AGREEMENT 
  
 THIS RMI AGREEMENT (the “Agreement”) is made as of this 23 day of August, 2000 (the “Effective Date”) between YAHOO! INC.
(“Yahoo!”), a Delaware corporation, and Proflowers.com (“Merchant”), a Delaware corporation. In consideration of the mutual promises contained herein, the parties agree as follows: 
  

	1.	 	Merchant Product Information. Merchant will provide to Yahoo!, or will permit Yahoo! to download, information relating to Merchant products in accordance with Yahoo!’s
technical and formatting specifications. Such information will include without limitation a Merchant identifier, product name, product category, product description, product price, URL for the Web page on the Merchant Site (as defined below) that
features the product, URL for the Web page on the Merchant Site that contains the product image and, if applicable, any warranty notices or disclaimers, product availability, return information, sizes, colors, SKU numbers, Web pages and graphic
files, including but not limited to graphical brand features of Merchant (collectively referred to as “Merchant Product information”). Merchant agrees to update all Merchant Product Information in accordance with Yahoo!’s technical
and formatting specifications and in a timely manner, which will be no less frequent than updates to such information on the Merchant Site. Yahoo! will host Merchant Product Information on Yahoo! servers and, subject to its reasonable discretion,
will include Merchant Product Information in Yahoo!’s U.S. based on-line shopping property (referred to as “Yahoo! Shopping” or the “Service”). Yahoo! is solely responsible for the design, layout, posting and maintenance of
Yahoo! Shopping. 

  

	2.	 	Merchant Pages. Merchant will permit Yahoo! to download and display, via a “Proxy Server” or other means, Web pages from the Web site operated by or for Merchant
(the “Merchant Site”), currently located at http://www.proflowers.com. Such Web pages, any portions thereof and any content therein, as modified and displayed by Yahoo! in accordance with this Agreement, are referred to as
“Merchant Pages.” All Merchant Pages will be subject to Yahoo!’s reasonable approval and will conform to Yahoo!’s technical and formatting specifications. 

  

	3.	 	Merchant Site. Merchant will not implement any feature on the Merchant Site that alters any aspect of navigation for users who click-through to Merchant Pages from the
Service (e.g., a meta refresh or java-based refresh feature that prevents users from returning to the Service with one click of the “Back” button on their Internet browsers). If Merchant intends to modify the Check-out Pages (as defined
below) or otherwise redesign the Merchant Site in a way that impacts any functional feature (e.g., adding or removing java scripts or frames) or navigational feature (e.g., reordering Check-out Pages or changing url conventions), Merchant will
provide Yahoo! with (a) at least [*] written notice prior to implementing such modification or redesign and (b) reasonable technical assistance, as Yahoo! may reasonably request, to ensure that Merchant’s presence within the Service will be
uninterrupted. 

  

	4.	 	Merchant Product Information and Merchant Pages on Yahoo!. Yahoo! reserves the right not to post or include any Merchant Product Information or Merchant Pages on any Yahoo!
branded or co-branded property. In the event that Yahoo! becomes aware of a potential conflict involving any hypertext links or third party advertising included in the Merchant Pages, including but not limited to a violation of law or a conflict
with Yahoo!’s advertising guidelines or preexisting contractual arrangements, Yahoo! will notify Merchant and may request that Merchant remove or replace such hypertext links or third party advertising on Merchant Pages. If the parties cannot
resolve the matter within [*] of receipt of Yahoo!’s notice by Merchant, Yahoo! reserves the right to remove or disable such hypertext links or third party advertising on Merchant Pages. The foregoing only applies to Merchant Pages and will not
affect operation of or any material on the Merchant Site. 

 * Material has been
omitted pursuant to a request for confidential treatment. 

	5.	 	Customer Order Information. 

  

	 	(a)	 	Order Placement and Fulfillment. Users of the Service may search for and navigate to Merchant Product Information and Merchant Pages via Web pages designed and hosted by
Yahoo! (the “Service Pages”). Users of the Service will order products from Merchant via Merchant Pages. Check-out for orders may be conducted on either Merchant Pages (the “Check-out Pages”) or Service Pages. Information
relating to the purchase of Merchant products via the Service, including product name, product quantity, amount paid, user’s proper name, shipping address, billing address, email address and credit card information (the “Customer Order
Information”) will be transmitted to Merchant. Merchant will notify each user via email or telephone within [*] after Merchant receives the Customer Order Information whether the order can or cannot be fulfilled. Merchant will be solely
responsible for all products offered by Merchant on Yahoo! Shopping and any activities related to such products, including but not limited to billing, shipping and fulfillment of goods, returns and customer service and for any acts or omissions that
occur in connection with such products. 

  

	 	(b)	 	Privacy and Consumer Protection. Merchant agrees to implement adequate security protections to ensure the privacy of Customer Order Information. Merchant further agrees (i)
to post a privacy policy on its Merchant Site that, at a minimum, discloses any and all uses of personal information collected from users by Merchant, including but not limited to any uses of personal information collected during a transaction that
is cancelled or otherwise not completed by the user; (ii) to provide a hypertext link on the first Check-out Page to Merchant’s privacy policy; and (iii) to use Customer Order Information only as expressly permitted by Merchant’s privacy
policy. Merchant further agrees use its best commercial efforts to implement the following changes as soon as possible (but in no event later than [*] after the Effective Date): (X) to place a prominent notice on any Check-out Pages on which
Merchant collects personal information from users that such information is being collected; and (Y) to provide a hypertext link on all Check-out Pages to Merchant’s privacy policy. If a user requests, or if Yahoo! conveys such request on behalf
of the user, that Merchant remove personal information relating to any user from Merchant’s database and other records, Merchant agrees to remove such information promptly from its database or other records. 

  

	6.	 	Information Maintained by Yahoo! and Relevant to the Transaction. In the event that a registered Yahoo! user places an order for a Merchant product via the Service, Yahoo!
already may maintain information about the user in Yahoo!’s proprietary databases that is relevant to the transaction, including but not limited to that user’s proper name, shipping address, billing address, email address and credit card
information. Merchant acknowledges that Yahoo! may provide registered Yahoo! users with the option to have certain input fields on Check-out Pages that request Customer Order Information “populated” with applicable information about that
registered Yahoo! user from Yahoo!’s proprietary databases (e.g., as part of an “Express Check-out” feature of the Service). For clarity, the parties understand that such “population” by Yahoo! will not affect
Merchant’s ownership of Customer Order information, as set forth in Section 8(c), and will not transfer, impair or otherwise limit Yahoo!’s rights in the “populated” information. 

  

	7.	 	Registration of Unregistered Yahoo! Users who Purchase from Merchant via the Service. Merchant agrees that users who are not registered with Yahoo! may be given the
opportunity to register with Yahoo! before completing a discrete transaction with Merchant via the Service. 

  

	8.	 	Merchant Licenses to Yahoo!. 

  

	 	(a)	 	Merchant Product Information. Merchant hereby grants to Yahoo! a worldwide, non-exclusive license to use, display, modify, make derivative works from, reproduce and
distribute Merchant Product Information and any portions thereof and any derivative works therefrom during the Term solely for the purpose of providing features of the Service, including but not limited to the right to incorporate Merchant Product
Information into a database and the right to display in any manner the results of search queries and comparisons conducted by users of the Service. Yahoo! may modify and create derivative works from Merchant Product Information only to the extent
reasonably necessary to 

 * Material has been omitted pursuant to a request for
confidential treatment. 

	 	 
fit the format of the Service or to provide features of the Service. Merchant also grants to Yahoo! (i) the right to maintain such Merchant Product
Information on Yahoo! servers during the Term; (ii) the right to authorize the downloading and printing of Merchant Product Information, or any portion thereof, by users; and (iii) subject to Merchant’s prior approval, which will not be
unreasonably withheld, the right to use Merchant Product information for purposes of promoting Merchant products, Yahoo! Shopping or Yahoo! generally. 

  

	 	(b)	 	Merchant Pages. Merchant grants to Yahoo! a worldwide, non-exclusive license to use, display, modify, make derivative works from, reproduce and distribute Merchant Pages
during the Term solely for the purpose of responding to particular queries by users of the Service. Yahoo! may modify and create derivative works from Merchant Pages only to the extent reasonably necessary to fit the format of the Service or to
provide features of the Service, including but not limited to any feature that enables the “population” of certain input fields by Yahoo! during the check-out process. Merchant also grants to Yahoo! (i) the right to designate and display a
Yahoo! URL for all Merchant Pages and (ii) with prior approval of Merchant, the right to redirect certain hypertext links on Merchant Pages to certain Service Pages. 

  

	 	(c)	 	Customer Order Information. Merchant owns Customer Order information and grants to Yahoo! a perpetual, worldwide, sublicensable, non-exclusive license to use Customer Order
Information in aggregate form, such that Customer Order Information is not individually attributable to Merchant, for research, marketing or other promotional purposes. 

  

	9.	 	Disclosure of Confidential Information. 

  

	 	(a)	 	Definition of Confidential Information. Each party acknowledges that Confidential Information may be disclosed to the other party during the Term of this Agreement.
“Confidential Information” means any confidential, proprietary or trade secret information relating to this Agreement or disclosed by one party (the “Disclosing Party”) to the other party (the “Receiving Party”) during
the Term of this Agreement, including but not limited to material terms of this Agreement, information about users of the Service (e.g., Customer Order Information), information related to the calculation of fees due to Yahoo!, and any other
business, financial or technical information that is not (i) disclosed in public materials or otherwise in the public domain through no fault of the Receiving Party; (ii) lawfully obtained by the Receiving Party from a third party without any
obligation of confidentiality; (iii) lawfully known to the Receiving Party prior to disclosure by the Disclosing Party; or (iv) independently developed by the Receiving Party. 

  

	 	(b)	 	Treatment of Confidential Information. Except as otherwise expressly provided in this Agreement, each party agrees that it will (i) treat all Confidential Information of the
other party with the same degree of care as it accords to its own Confidential Information, but in no event less than a reasonable degree of care; (ii) disclose Confidential Information of the other party only (A) to those of its agents or employees
who need to know such Confidential Information and who have agreed previously, either as a condition of employment or in order to obtain the Confidential Information, to be bound by terms substantially similar to those of this Section 9, or (B) as
required or reasonably advised to be disclosed by law, provided that the Receiving Party affords the Disclosing Party a reasonable opportunity to seek protective legal treatment of such Confidential Information; and (iii) destroy or return to the
other party all Confidential Information of the other party upon termination of this Agreement. Subject to the foregoing confidentiality obligations, Merchant acknowledges and agrees that Yahoo may access information related to Merchant on Yahoo
servers as necessary to identify or resolve technical problems or respond to complaints about the Service. 

	10.	 	Payments to Yahoo!. Merchant will pay to Yahoo! [*] Service Orders. [*] “Service Order” means an order for one or more Merchant products placed by a user as part of
a discrete transaction on the Service. Yahoo! will calculate the fees due to Yahoo! based on the Service Orders that Yahoo! records. Merchant will pay such fees due to Yahoo! on [*] basis within [*] after the date of the invoice that Yahoo! provides
to Merchant. Merchant acknowledges and agrees that Yahoo! records are the official, definitive records for the purpose of calculating the fees due to Yahoo! under this Agreement. Yahoo! will permit Merchant, at Merchant’s expense, to retain a
reputable, independent certified public accounting firm that is reasonably acceptable to Yahoo! solely for the purpose of reviewing, at a mutually agreed upon time during normal business hours, those Yahoo! records that relate to the calculation of
fees due to Yahoo! under this Agreement. Such reviews must not be conducted more often than once every twelve (12) month period of the Term. Prior to any such review, Merchant will require the certified public accounting firm to sign a standard
confidentiality agreement approved by Yahoo!, and the results of any such review will be considered Confidential Information. In the event that any review reveals an overpayment of more than [*], Yahoo! will pay the reasonable cost of such review.
All fees are payable in U.S. dollars. Late payments will bear interest at the rate of [*] per month (or the highest rate permitted by law, if less). In the event of any failure by Merchant to make payment, Merchant will be responsible for all
reasonable expenses (including attorneys’ fees) incurred by Yahoo! in collecting such amounts. 

  

	11.	 	Term, Termination and Modification. This Agreement will become effective as of the Effective Date and will, unless sooner terminated as provided herein or as otherwise
agreed, remain effective at least until [*] (the “Initial Term”). After the Initial Term, this Agreement will continue until there are no Merchant advertisements running or scheduled to run on Web pages within Yahoo! Shopping, excluding
Merchant Pages (the “Extension Term”). For clarity, Yahoo!’s posting of Merchant advertisements will be governed by applicable advertising agreements or Insertion Orders. As used herein, the “Term” means the initial Term and
any Extension Term. This Agreement may be terminated at any time by either party no less than thirty (30) days after written notice to the other party of such other party’s breach of any of its obligations under this Agreement in any material
respect, which breach is not remedied within such notice period. No amendment to any provision of this Agreement will be effective unless in writing and signed by both parties. Upon termination, Yahoo! reserves the right to delete from its servers
any and all information related to Merchant, including but not limited to Merchant Product Information. Sections 5(b), 6, 8(c), 9 through 11 and 13 through 15 will survive termination or expiration of this Agreement. 

  

	12.	 	Representations and Warranties. 

  

	 	(a)	 	By Merchant. Merchant represents and warrants that it (i) has full power and authority under all relevant laws and regulations to offer, sell and distribute the products
offered by it, including but not limited to holding all necessary licenses from all necessary jurisdictions to engage in the advertising and sale of such products, and (ii) will not engage in any activities: (A) that constitute or encourage a
violation of any applicable law or regulation, including but not limited to the sale of illegal goods or the violation of export control or obscenity laws; (B) that infringe the rights of any third party, including but not limited to the
intellectual property, business, contractual or fiduciary rights of others; and (C) that are in any way connected with the transmission of the unsolicited distribution of email or with any unethical marketing practices. 

  

	 	(b)	 	By Yahoo!. Yahoo! represents and warrants that it (i) has full power and authority under all relevant laws and regulations to offer the Service and (ii) will not engage in
any activities that are in any way connected with the transmission of the unsolicited distribution of email or with any unethical marketing practices. 

 * Material has been omitted pursuant to a request for confidential treatment. 

	13.	 	Indemnity. 

  

	 	(a)	 	By Merchant. Merchant agrees to indemnify and hold harmless Yahoo! and its parents, subsidiaries, affiliates, officers, directors, shareholders, employees and agents from any
claim or demand, including reasonable attorneys’ fees, made by any third party to the extent that such claim or demand is based on, or arises out of, (i) any products offered, distributed or sold by Merchant in connection with the Service; (ii)
any mistake, error or omission made by Merchant, including but not limited to data corruption or wrongful disclosure of Customer Order Information; or (iii) any alleged violation of any rights of another that results from Merchant’s use of any
content, trademarks, service marks, trade names, copyrighted or patented material, or other intellectual property used by Merchant; provided, however, that in any such case: (A) Yahoo! provides Merchant with prompt notice of any such claim; (B)
Yahoo! permits Merchant to assume and control the defense of such action, with counsel chosen by Merchant (who will be reasonably acceptable to Yahoo!); and (C) Merchant does not enter into any settlement or compromise of any such claim without
Yahoo!’s prior written consent, which consent will not be unreasonably withheld. It is understood and agreed that Yahoo! will not be required to edit or review for accuracy or appropriateness any content provided by Merchant.

  

	 	(b)	 	By Yahoo!. Yahoo! agrees to indemnify and hold harmless Merchant and its parents, subsidiaries, affiliates, officers, directors, shareholders, employees and agents from any
claim or demand, including reasonable attorneys’ fees, made by any third party to the extent that such claim or demand is based on, or arises out of, any infringement of the United States copyright, trademark or trade secret that results from
Yahoo!’s use of Yahoo! trademarks, service marks, logos or other distinctive Yahoo! brand features; provided, however, that in any such case: (i) Merchant provides Yahoo! with prompt notice of any such claim; (ii) Merchant permits Yahoo! to
assume and control the defense of such action, with counsel chosen by Yahoo! (who will be reasonably acceptable to Merchant); and (iii) Yahoo! does not enter into any settlement or compromise of any such claim without Merchant’s prior written
consent, which consent will not be unreasonably withheld. 

  

	14.	 	DISCLAIMER OF WARRANTIES AND LIMITATIONS OF LIABILITY AND DAMAGES. THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF
ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. NEITHER THIS AGREEMENT NOR ANY DOCUMENTATION FURNISHED UNDER IT IS INTENDED TO EXPRESS OR IMPLY ANY WARRANTY THAT
THE SERVICES WILL BE UNINTERRUPTED, TIMELY OR ERROR-FREE. 

  
 EXCEPT FOR OBLIGATIONS UNDER SECTION 13, NEITHER PARTY NOR ITS PARENTS, SUBSIDIARIES, AFFILIATES, OFFICERS, DIRECTORS, SHAREHOLDERS, EMPLOYEES AND AGENTS WILL BE LIABLE, UNDER ANY CIRCUMSTANCES OR LEGAL THEORIES
WHATSOEVER, FOR ANY LOSS OF BUSINESS, PROFITS OR GOODWILL, LOSS OF USE OR DATA, INTERRUPTION OF BUSINESS OR FOR ANY INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY CHARACTER, EVEN IF THAT PARTY IS AWARE OF THE RISK OF SUCH DAMAGES. IN
ADDITION, AND EXCEPT FOR OBLIGATIONS UNDER SECTION 13, NEITHER PARTY WILL BE LIABLE UNDER ANY CIRCUMSTANCES OR LEGAL THEORIES FOR ANY DAMAGES THAT RESULT IN ANY WAY FROM MERCHANT’S USE OR INABILITY TO USE THE SERVICE, OR THAT RESULT FROM
ERRORS, DEFECTS, OMISSIONS, DELAYS IN OPERATION OR TRANSMISSION, OR ANY OTHER FAILURE OF PERFORMANCE OF THE SERVICE. FINALLY, EXCEPT FOR OBLIGATIONS UNDER SECTION 13, ONE PARTY’S LIABILITY TO THE OTHER WILL NOT, FOR ANY REASON, EXCEED [*].

  

	15.	 	Miscellaneous. Any and all press releases and other public announcements relating to this Agreement or the underlying transactions between Yahoo! and Merchant, including the
method and timing of such announcements, must be approved in advance by the parties in writing. Each party reserves the right to withhold approval of any public announcement in its sole discretion. Any notices or communications will be by electronic
mail or in writing and will be deemed delivered upon receipt to the party to whom such communication is directed. If to Yahoo!, such notices will be addressed to 3420 Central Expressway, Santa Clara, CA 95051. If to Merchant, such notices will be
addressed to the electronic or mailing address 

 * Material has been omitted
pursuant to a request for confidential treatment. 

	 	 
specified on the signature page of this Agreement. The section headings in this Agreement are for convenience only and may not be relied upon to construe or
otherwise interpret this Agreement. This Agreement constitutes the final, complete and exclusive statement of the agreement between the parties with respect to its subject matter and supersede all previous proposals. This Agreement and the
relationship between Merchant and Yahoo! will be governed by the laws of the state of California without regard to its conflict of law provisions. Merchant and Yahoo! agree to submit to the personal and exclusive jurisdiction of the Superior Court
of the State of California for the County of Santa Clara or the United States District Court for the Northern District of California. If any provision of this Agreement is found invalid or unenforceable, that provision will be enforced to the
maximum extent permissible, and the other provisions of this Agreement will remain in full force. Neither party’s failure to exercise or enforce any right or provision of this Agreement will constitute a waiver of such right or provision. Both
parties agree that, regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of the Service or this Agreement must be filed within [*] after such claim or cause of action arose, or be forever
barred. 

  
 [SIGNATURE PAGE FOLLOWS] 

* Material has been omitted pursuant to a request for confidential treatment. 

 IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly authorized representatives as of
the date first written above. 
  

	YAHOO! INC.	 	PROFLOWERS.COM
				
	By:	 	 /s/    [ILLEGIBLE]

	 	By:	 	 /s/ Mark Sottosanti

	Title:	 	 RVP

	 	Title:	 	 VP Planning and Logistics

	Address:	 	
	 	Address:	 	 5005 Wateridge Vista Dr. #201

	 	 	
	 	 	 	 San Diego, CA 92121

	Facsimile:	 	 408 616-3701

	 	Facsimile:	 	 619-784-6923

	E-mail:	 	 [*]

	 	E-mail:	 	 [*]

  
 * Material has been omitted pursuant
to a request for confidential treatment.Extension No. 2 to  Yahoo!  Remote Merchant Integration (RMI) Agreement

	 CONFIDENTIAL
	 	EXECUTION

  
 Exhibit 10.27

  
 EXTENSION NO. 2 TO YAHOO! REMOTE MERCHANT INTEGRATION (RMI)
AGREEMENT 
  
 THIS EXTENSION NO. 2 (this “Second
Extension”) is entered into as of September 17, 2002 (the “Second Extension Effective Date”) by and between Yahoo! Inc. (“Yahoo!”), a Delaware corporation, and Proflowers, Inc. (“Merchant”), a Delaware corporation,
and amends the Yahoo! Remote Merchant Integration (RMI) Agreement between Yahoo! and Merchant entered into as of August 23, 2000 (the “Agreement”), as amended by Extension No. 1 between Yahoo! and Merchant entered into as of December 19,
2001 (the “First Extension”). 
  
 For good and valuable
consideration, the receipt of which is hereby acknowledged, Yahoo! and Merchant amend the Agreement as follows: 
  

	 	1.	 	Definitions. Capitalized terms not defined herein have the meanings set forth in the Agreement. 

  

	 	2.	 	Term. 

  

	 	2.1	 	Effective as of September 17, 2002, the first sentence of Section 11 of the Agreement, as amended by the First Extension, is deleted in its entirety and replaced with the following:

  
 “This Agreement will become effective as
of the Effective Date and will, unless sooner terminated as provided herein or as otherwise agreed, remain effective at least until [*] (the “Initial Term”).” 
  

	 	3.	 	Payments. 

  

	 	3.1	 	Effective as of September 17, 2002, the table in Section 10 of the Agreement, as amended by the First Extension, is deleted in its entirety and replaced with the following:

  

	 NUMBER OF SERVICE ORDERS
	 	[*] SERVICE ORDER
	 [*]
	 	[*]

  

	 	3.2	 	Merchant acknowledges [*] 

  

	 	4.	 	Service Orders, and Yahoo! Wallet. Effective as of September 17, 2002, the following two sub-sections shall be added to Section 5 of the Agreement:

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  

“(c) Unique Tracking URL Service Orders. In addition to Service Orders defined in Section 10, Service Orders shall also include [*] Yahoo!
Search and Directory in direct response to a user’s search on the keywords, [*] during the Term, which [*] Yahoo! Search and Directory means Yahoo!’s principal, U.S.-targeted directory to the World 
  

 1 

	 CONFIDENTIAL
	 	EXECUTION

  
 Wide Web, which is
comprised of (a) a search functionality that currently resolves either to search.Yahoo.com or to google.Yahoo.com; and (b) a browse tree that currently resolves to dir.Yahoo.com. 
  
 (d) Yahoo! Wallet. Merchant will present users on the Merchant Pages with the opportunity to use or register for
Yahoo! Wallet (Yahoo!’s U.S. targeted personal wallet property, which is currently located at http://wallet.Yahoo.com and enables users to store personal information and preferences for the purpose of conducting transactions on an
Internet Site) by presenting users with the opportunity to use and register for Yahoo! Wallet as part of the check-out process on the Merchant Pages. Yahoo! Wallet will be presented in a manner as least as prominent as any other third party express
check-out process. [*] All methods and requirements for implementing Yahoo! Wallet technology that directly affect the Merchant Pages or the Merchant Site, including but not limited to those that in any way impact the performance of the Merchant
Pages or the Merchant Site, and any use of Merchant’s user and/or order data, will be mutually agreed upon. Such approval will not be unreasonably withheld.” 
  

	 	5.	 	Effect of Amendment. Except as amended by this Second Extension, the Agreement, as amended by the First Extension, will remain in full force and effect in accordance with its
terms. In the event of any conflict between the terms of the Agreement, as amended by the First Extension, and the terms of this Second Extension, the terms of this Second Extension shall govern and control. 

  

	 	6.	 	Counterparts. This Second Extension may be executed in any number of counterparts, each which will be deemed an original, and all of which together shall constitute one
instrument. 

  
 [signature page follows]

	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  

 2 

	 CONFIDENTIAL
	 	EXECUTION

  
 This Second Extension has been
executed by the duly authorized representatives of the parties as of the Second Extension Effective Date. 
  

	
	 YAHOO! INC.

		
	 By:
	 	 /s/ William Rowley

		
	 Name:
	 	 William Rowley

		
	 Title:
	 	 Director, Bus. Dev.

		
	 Date:
	 	 9/30/02

	
	 PROFLOWERS, INC.

		
	 By:
	 	 /s/ Mark S. Irace

		
	 Name:
	 	 Mark S. Irace

		
	 Title:
	 	 VP Marketing

		
	 Date:
	 	 9/19/02

  

 3 

 Standard Terms and Conditions for Yahoo! Advertising 
 Insertion Order No. [*] 
  
 The following terms and conditions (the “Standard Terms”) shall be deemed to be incorporated into the attached insertion order (the “Insertion
Order”): 
  
 1. Terms of Payment. Advertiser must submit
completed credit application to determine terms of payment. If no credit application is submitted or the request for credit is denied by Yahoo! Inc. (“Yahoo”) in its sole discretion, the Insertion Order must be paid in advance of the
advertisement start date. Major credit cards (VISA, M/C and American Express) are accepted. If Yahoo approves credit, Advertiser will be invoiced on the first day of the contract period set forth on the Insertion Order and payment shall be made to
Yahoo within [*] from the date of invoice (“Due Date”). Amounts paid after the Due Date shall bear interest at the rate of [*] per month (or the highest rate permitted by law, if less). In the event Advertiser fails to make timely payment,
Advertiser will be responsible for all reasonable expenses (including attorneys’ fees) incurred by Yahoo in collecting such amounts. Yahoo reserves the right to suspend performance of its obligations hereunder (or under any other agreement with
Advertiser) in the event Advertiser fails to make timely payment hereunder or under any other agreement with Yahoo. 
  
 2. Positioning. Except as otherwise provided in the Insertion Order or these Standard Terms, positioning of advertisements within the Yahoo properties or on
any page is at the sole discretion of Yahoo (subject to the remedies set forth in Section 6). Yahoo may, at its reasonable discretion, remove from the Insertion Order (and substitute with similar inventory) any keyword or category page that it
believes to be a trademark, trade name, company name, product name or brand name belonging to or claimed by a third party. 
  
 3. Usage Statistics. Unless specified in the Insertion Order or these Standard Terms and except for the remedies set forth in Section 6, Yahoo makes no
guarantees with respect to usage statistics or levels of impressions for any advertisement. Advertiser acknowledges that delivery statistics provided by Yahoo are the official, definitive measurements of Yahoo’s performance on any delivery
obligations provided in the Insertion Order. The processes and technology used to generate such statistics have been certified and audited by an independent agency. No other measurements or usage statistics (including those of Advertiser or a third
party ad server) shall be accepted by Yahoo or have bearing on the Insertion Order. 
  
 4. Renewal. Except as expressly set forth in the Insertion Order, any renewal of the Insertion Order and acceptance of any additional advertising order shall be at Yahoo’s sole discretion. Pricing for any renewal period
is subject to change by Yahoo from time to time. 
  
 5. No Assignment or Resale
of Ad Space. Advertiser may not resell, assign or transfer any of its rights hereunder without prior written consent from Yahoo, and any attempt to resell, assign or transfer such rights shall result in immediate termination of this
contract, without liability to Yahoo. Notwithstanding the previous sentence and subject to the following sentences of this Section 5, either party (the “Assigning Party”) may assign or transfer any of its rights, in whole or in part
(whether by operation of law or otherwise), without the prior written consent of the other party (the “Non-Assigning Party”) in the event of a merger, sale of substantially all of the stock or assets or other corporate reorganization of
the Assigning Party in which more than fifty percent (50%) of the voting securities of the Assigning Party are transferred (each an “Acquisition”), as long as the successor agrees in writing to be bound by the terms of the Standard Terms
and the Insertion Order. Advertiser shall provide Yahoo notice of an Acquisition (“Acquisition Notice”) no later than the date of the Acquisition. Upon receipt of the Acquisition Notice, Yahoo shall have a right to terminate the Standard
Terms and the Insertion Order by notifying successor of its intent to terminate the Standard Terms and the Insertion Order (“Termination Notice”) within twenty-five (25) calendar days after Yahoo’s receipt of the Acquisition Notice
(the “Evaluation Period”), which termination will become effective five (5) calendar days after receipt of the Termination Notice by successor. During the Evaluation Period and, to the extent that Yahoo elects to terminate the Standard
Terms and the Insertion Order hereunder, for the period until termination becomes effective, Advertiser will promote within its advertisements only those products and services offered by Advertiser prior to the Acquisition, and those products and
services will be branded solely by Advertiser. Additionally, no amounts prepaid by Advertiser under the Standard Terms and the Insertion Order shall be refunded to Advertiser or successor upon termination pursuant to a Termination Notice.

  
 6. Limitation of Liability. In the event (i) Yahoo fails to
publish an advertisement in accordance with the schedule provided in the Insertion Order, (ii) Yahoo fails to deliver the number of total page views specified in the Insertion Order (if any) by the end of the specified period (except for any page
view levels for Yahoo! Shopping or Yahoo! Marketplace), or (iii) of any other failure, technical or otherwise, of such advertisement to appear as provided in the Insertion Order, the sole liability of Yahoo to Advertiser shall be limited to, at
Yahoo’s sole reasonable discretion, a 

 * Material has been omitted pursuant to a request
for confidential treatment. 

 
pro rata refund of the advertising fee representing undelivered page views, placement of the advertisement at a later time in a comparable position, or
extension of the term of the Insertion Order until total page views are delivered. In no event shall Yahoo or Advertiser be responsible for any consequential, special, punitive or other damages, including, without limitation, lost revenue or
profits, in any way arising out of or related to the Insertion Order/Standard Terms or publication of the advertisement, even if such party has been advised of the possibility of such damages. Without limiting the foregoing, Yahoo or Advertiser
shall have no liability for any failure or delay resulting from any governmental action, fire, flood, insurrection, earthquake, power failure, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation
interruption of any kind, work slowdown or any other condition beyond the control of such party affecting production or delivery in any manner. 
  
 7. Advertiser’s Representations; Indemnification. Advertisements are accepted upon the representation that Advertiser has the right to publish the
contents of the advertisement without infringing the rights of any third party and without violating any law. In consideration of such publication, Advertiser agrees, at its own expense, to indemnify, defend and hold harmless Yahoo, and its
employees, representatives, agents and affiliates, against any and all expenses and losses of any kind (including reasonable attorneys’ fees and costs) incurred by Yahoo in connection with any claims, administrative proceedings or criminal
investigations of any kind arising out of publication of the advertisement and/or any material, product or service of Advertiser to which users can link through the advertisement (including without limitation, any claim of trademark or copyright
infringement, defamation, breach of confidentiality, privacy violation, false or deceptive advertising or sales practices). 
  
 8. Provision of Advertising Materials. Advertiser will provide all materials for the advertisement in accordance with Yahoo’s policies in effect from
time to time, including (without limitation) the manner of transmission to Yahoo and the lead-time prior to publication of the advertisement. Yahoo shall not be required to publish any advertisement that is not received in accordance with such
policies and reserves the right to charge Advertiser, at the rate specified in the Insertion Order, for inventory held by Yahoo pending receipt of acceptable materials from Advertiser which are past due. Advertiser hereby grants to Yahoo a
non-exclusive, worldwide, fully paid license to use, reproduce and display the advertisement (and the contents, trademarks and brand features contained therein) in accordance herewith. 
  
 9. Right to Reject Advertisement. All contents of advertisements are subject to Yahoo’s approval. Yahoo reserves the
right to reject any advertisement, URL link, space reservation or position commitment, at any time, for any reason whatsoever (including belief by Yahoo that placement of advertisement, URL link, etc., may subject Yahoo to criminal or civil
liability). If Yahoo exercises its right to reject under the preceding sentence, Advertiser shall have the opportunity to submit to Yahoo a replacement advertisement, URL link, space reservation or position commitment within a reasonable period of
time after Yahoo’s rejection, and Yahoo agrees to review the replacement within a reasonable period of time after Advertiser’s submission. 
  
 10. Cancellations. Except as otherwise provided in the Insertion Order, the Insertion Order is non-cancelable by Advertiser. 
  
 11. Construction. No conditions other than those set forth in the Insertion
Order or these Standard Terms shall be binding on Yahoo unless expressly agreed to in writing by Yahoo. In the event of any inconsistency between the Insertion Order and the Standard Terms, the Standard Terms shall control. 
  
 12. Miscellaneous. These Standard Terms, together with the Insertion Order, (i)
shall be governed by and construed in accordance with, the laws of the State of California, without giving effect to principles of conflicts of law; (ii) may be amended only by a written agreement executed by an authorized representative of each
party; and (iii) constitute the complete and entire expression of the agreement between the parties, and shall supersede any and all other agreements, whether written or oral, between the parties. Advertiser shall make no public announcement
regarding the existence or content of the Insertion Order without Yahoo’s written approval, which may be withheld at Yahoo’s sole discretion. Both parties consent to the jurisdiction of the courts of the State of California with respect to
any legal proceeding arising in connection with the Insertion Order/Standard Terms. 

 13. Third Party Ad Serving. If Yahoo has approved the use by Advertiser of a third party ad server
(“Third Party Server”) in connection with this Insertion Order, the following provisions shall also apply: (i) The Advertiser shall post each advertisement to a staging area and shall notify Yahoo of such posting at least [*] prior to the
date on which Third Party Server is scheduled to serve such advertisement to a Yahoo property. Such advertisement shall be reviewed by Yahoo and must be approved in writing by Yahoo before it can be served by Third Party Server. In accordance with
Section 9, Yahoo reserves the right to reject any advertisement or any element thereof, for any reason in its sole discretion. (ii) The Advertiser shall post all scheduling changes, new target URLs, new HTML specifications, new graphics and all
other new or revised advertisements (“Revisions”) to a staging area and shall notify Yahoo of such posting at least [*] prior to the date Advertiser wishes such Revisions to take effect. Revisions shall not be implemented until approved by
Yahoo in writing, which approval shall be at Yahoo’s sole discretion. (iii) If Advertiser discovers that Advertiser or Third Party Server has served, or caused to be served, an advertisement to a Yahoo property in violation of this Agreement,
Advertiser must immediately provide notice to Yahoo of the violation (along with a written explanation) and remove the advertisement from its placement or rotation on the Yahoo properties. Nothing in this Section shall limit any of Yahoo’s
rights or remedies in the event of such breach.. (iv) In the event Yahoo exercises its right to cancel an advertisement in accordance with Section 9 hereof, Yahoo shall notify Advertiser in writing. The Advertiser must cause the advertisement to be
removed from the Yahoo properties and from its advertising rotation no later than [*] after written notification by Yahoo. 
  
 14. Throughout the term of this Insertion Order, Yahoo will place the following advertisements on the following pages within the [*] category of Yahoo’s
shopping property (“Yahoo Shopping”): 
  
 [*] 
  
 15. Throughout the term of this Insertion Order, Yahoo
will provide Advertiser with advertisements in the form of [*] text links and, if Advertiser has provided contextually relevant search results to Yahoo, [*] placement on search results pages within Yahoo Shopping displayed in response to a
user’s search of a keyword or phrase set forth in this Insertion Order. 
  
 16. Yahoo will provide Advertiser with an [*] within a [*] seasonal page within Yahoo Shopping and with a [*] within a [*] seasonal page and a [*] seasonal page within Yahoo Shopping. 
  
 17. Throughout the term of this Insertion Order, Yahoo will provide Advertiser with
[*] on the following pages within the [*] category of Yahoo Shopping: 
  
 [*] 
  
 18. Throughout the term of this
Insertion Order, Yahoo will provide Advertiser with [*] of the following pages within the [*] category of Yahoo Shopping: 
  
 [*] 
  
 19. Throughout the term of this Insertion Order, Yahoo will provide Advertiser with advertisements in the form of [*] within the [*] category of Yahoo’s [*]
property (“Yahoo [*]”). 
  
 20. Throughout the term of this
Insertion Order, Yahoo will provide Advertiser with advertisements in the form of [*] or [*] or [*], as applicable, on search results pages within Yahoo Search displayed in response to a user’s search of a keyword or phrase set forth in this
Insertion Order. 
  
 21. Throughout the term of this Insertion Order, Yahoo
will provide Advertiser with advertisements in the form of [*] on results page of the [*] category of Yahoo’s principal, U.S.-targeted directory to the World Wide Web (“Yahoo Directory”). 
  
 22. During the periods from [*], Yahoo will provide Advertiser with advertisements in
the form of [*] within My Yahoo. 
  
 23. During the periods from [*], Yahoo
will provide Advertiser with advertisements in the form of [*] within My Yahoo. 
  
 24. Throughout the term of this Insertion Order, Yahoo will provide Advertiser with exposure within the [*] of My Yahoo. 

 * Material has been omitted pursuant to a request for confidential treatment. 

 25. Throughout the term of this Insertion Order, Yahoo will provide Advertiser [*] on pages displayed by Yahoo in
response to [*]. 
  
 26. During the periods from [*], Yahoo will provide
Advertiser with [*] on [*]. 
  
 27. Throughout the term of this Insertion
Order, Yahoo will provide Advertiser with [*] on email messages sent via Yahoo’s Alerts service. 
  
 28. Throughout the term of this Insertion Order, Yahoo will provide Advertiser with [*] and [*] on Yahoo’s [*] property (“Yahoo [*]”). 
  
 29. During the periods from [*], Yahoo will place, on behalf of Advertiser, [*] the
process within Yahoo’s [*] (“Yahoo “) through which users [*] and send [*]. 
  
 30. During the periods from [*], Yahoo will place, on behalf of Advertiser, [*] within the [*] for [*] to be mutually decided pending the availability for such period. 
  
 31. During the periods from [*], Yahoo will place, on behalf of Advertiser, [*] within
the [*] for [*] to be mutually decided pending the availability for such period. 
  
 32. Advertiser acknowledges and agrees that Yahoo [*] with respect to [*] or [*] placed in Yahoo Shopping and Marketplace under this Insertion Order. For clarity, other advertisement placements may carry [*] as specified in the
Insertion Order. 
  
 33. Advertiser acknowledges [*] 
  
 34. Advertiser will pay to Yahoo [*] in the amount of [*] which is due and payable on
[*] basis, with the [*] payment due on [*] and the [*] due on the first of [*] thereafter, in [*] of [*]. 
  
 35. The following Paid Advertising placements that correlate to the keywords listed below will be unavailable until after the stated dates: 
  
 [*] 
  
 36. Insertion Order No. [*] and its corresponding standard terms will be terminated contemporaneously with the Parties’ execution of these Standard Terms for
Insertion Order No. [*]. 
  
 37. Exhibit A, attached hereto, provides
definitions for certain capitalized terms used in these Standard Terms. 
  
 These
Standard Terms and Conditions for Yahoo! Advertising Insertion Order No. [*] has been executed by the duly authorized representatives of the parties as of the last dated signature in the signature block below. 
  

	
	 YAHOO! INC.

		
	 By:
	 	 /s/ Bill Rowley

		
	 Name:
	 	 Bill Rowley

		
	 Title:
	 	 Director, Bus. Dev.

		
	 Date:
	 	 9/30/02

	
	 PROFLOWERS, INC.

		
	 By:
	 	 /s/ Mark S. Irace

		
	 Name:
	 	 Mark Irace

 * Material has been omitted pursuant to a request for
confidential treatment. 

	 Title:
	 	 Vice President, Marketing

		
	 Date:
	 	 9/19/02

 EXHIBIT A 
  
 ADDITIONAL DEFINITIONS 
  
 Definitions. The following definitions apply to the capitalized terms herein: 
  
   “Anchor Tenant Button” means Paid Advertising that (a) contains the promoted entity’s name or logo only; (b) has
dimensions no larger than 120 pixels by 30 pixels high; (c) has a file size no greater than 2K; (d) does not contain any animation; (e) rotates its position on the page with other Anchor Tenant Buttons; and, when promoting the Advertiser, (f)
contains a link that permits users to navigate directly to the Advertiser RMI Site. 
  
 “Center Module” means Paid Advertising that (a) contains the promoted entity’s name or logo; (b) has dimensions no larger than 120 pixels wide by 150 pixels high; (c) has a file size no greater than 8K; (d) contains headline
text of no more than forty-five (45) characters, including punctuation and spaces; (e) contains body text of no more than one hundred sixty (160) characters, including punctuation and spaces; (f) does not contain capital letters, other than to begin
a sentence, the promoted entity’s name or the promoted product’s name; (g) does not contain any animation; (h) rotates with other Center Modules for placement on the page; and, when promoting the Advertiser, (i) contains a link that
permits users to navigate directly to a page within the Advertiser RMI Site on which users can purchase the promoted product on-line. 
  
 “East Button” means Paid Advertising that (a) contains the promoted entity’s name or logo; (b) has dimensions no larger than 88 pixels wide by 31 pixels
high; (c) contains three lines of text, each of which is no more than 16 characters in length, including punctuation and spaces; (d) does not contain animation; (e) has a file size no greater than 4K; (f) rotates with other East Buttons for
placement on the page; and, when promoting the Advertiser; (g) contains a link that permits users to navigate directly to a page within the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “East Logo” means Paid Advertising that (a) contains the promoted entity’s
name or logo only; (b) has dimensions no larger than 120 pixels wide by 30 pixels high; (c) does not contain animation; (d) has a file size no greater than 2K; (f) rotates with other East Logos for placement on the page; and, when promoting the
Advertiser; (g) contains a link that permits users to navigate directly to a page within the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “Grid Module” means Paid Advertising that (a) contains a product image and text link; (b) has dimensions no larger than 120 pixels
by 150 pixels high; (c) has a file size no greater than 8K; (d) contains text of no more than fifty-five (55) characters, including punctuation and spaces; (e) does not contain borders or logos; (f) does not contain any animation; (g) contains
product price in text only; (h) rotates its position on the page with other Grid Modules; and, when promoting the Advertiser, (i) contains a link that permits users to navigate directly to the Advertiser RMI Site. 
  
 “LREC Ad” means Paid Advertising that (a) contains the promoted entity’s name
or logo; (b) has dimensions no larger than 300 pixels wide by 250 pixels high; (c) can contain animation; (d) has a file size no greater than 20K; (e) rotates with other LREC Ads for placement on the page; and, when promoting the Advertiser, (f)
permits users to navigate directly to a page on the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “Mantel Textlink” means Paid Advertising in the form of a text link that (a) appears within the My Yahoo mantel; (b) contains a maximum of 18 characters,
including punctuation and spaces; (c) contains the promoted entity’s name or logo only; (d) has a file size no greater than 2K; and, when promoting the Advertiser, (e) is emboldened; (f) rotates with other Mantel Text Links for placement on the
page; and (g) permits users to navigate directly to a page on the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “Monster Module” means Paid Advertising (a) contains the promoted entity’s name or logo; (b) has a width of no larger than 425 pixels and a flexible height
of approximately 425 pixels; (C) does not contain animation; (d) has a file size no greater than 30K; (e) rotates with other Monster Modules for placement on the page; and, when promoting the Advertiser, (f) permits users to navigate directly to a
page on the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “My Yahoo” means Yahoo’s U.S. targeted personalized property, which is currently located at http://my.yahoo.com and enables users to configure, arrange and add content and services to one or more
linked pages. 
  
 “North Banner” means Paid Advertising that (a) is
placed in the north banner position on the page; (b) contains the promoted entity’s name or logo; (c) has dimensions no larger than 468 pixels wide by 60 pixels high; (d) does not contain animation longer than 6 seconds; (e) does not contain
“looped” animation; (f) has a file size no greater than 15K; and, when promoting the Advertiser, (g) rotates with other North Banners for placement on the page; and (h) contains a link that permits users to navigate directly to a page
within the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “Northwest Textlink” means Paid Advertising that (a) is 2 lines maximum; (b) contains a maximum of 22 characters per line, including punctuation and spaces; (c) contains the promoted entity’s name or
logo only; (d) has a file size no greater than 2K; (e) rotates with other Northwest Textlinks for placement on the page; and, (f) when promoting the Advertiser, permits users to navigate directly to a page on the Advertiser RMI Site dedicated
primarily to the on-line sale of fresh cut flowers. 
  
 “Paid
Advertising” means any form of on-line advertising or promotion for which Yahoo receives compensation in the form of cash or barter from either the party being promoted or a third party acting on behalf of the promoted party. 
  
 “Premier Merchant Button” means Paid Advertising that (a) contains the promoted
entity’s name or logo only; (b) has dimensions no larger than 140 pixels by 45 pixels high; (c) has a file size no greater than 4K; (d) does not contain any animation; (e) rotates its position on the page with other Gift Center Buttons; and,
when promoting the Advertiser, (f) contains a link that permits users to navigate directly to the Advertiser RMI Site. 
  
 “Shopping Specials Module” means Paid Advertising that (a) contains an image in .GIF or .JPG format with dimensions no larger than 90 pixels wide and 90 pixels
high; (b) contains headline text of no more than sixty-four (64) characters, including punctuation and spaces; (c) contains body text of no more than two hundred (200) characters, including punctuation and spaces; (d) contains 3 additional text
links, each of which are no more than 18 characters, including punctuation and spaces; (e) has a file size no greater than 8K; (f) rotates with other Shopping Specials Modules for placement on the page; (g) is updated periodically, since the
promoted entity must provide no less than 6 different pieces of creative at all times; and, when promoting the Advertiser, (h) permits users to navigate directly to pages within the Advertiser RMI Site dedicated primarily to the on-line sale of
fresh cut flowers. 
  
 “Storyboard Ad” means Paid Advertising comprised
of three related storyboards where the first two storyboards “set-up” the advertisement story and the final storyboard concludes the advertisement story. 
  
 “Superbanner” means Paid Advertising that (a) is placed in the north banner position on the page; (b) contains the promoted
entity’s name or logo; (c) has dimensions no larger than 728 pixels by 90 pixels high; (d) has a file size no greater than 30K; (e) does not contain any animation; and, when promoting the Advertiser, (f) rotates with other Superbanners for
placement on the page; and (g) contains a link that permits users to navigate directly to a page within the Advertiser RMI Site dedicated primarily to the on-line sale of fresh cut flowers. 
  
 “Universal Logout Page” means a web page that is displayed by Yahoo in response to
a user logging out of his or her Yahoo account. 
  
 “Yahoo Home Page”
means the page currently located at http://www.yahoo.com. 
  
 “Yahoo
Marketplace” means the area within the Yahoo Home Page. 
  
 “Yahoo
Search” means Yahoo’s principal, U.S.-targeted directory to the World Wide Web, which is comprised of a search functionality that currently resolves either to search.yahoo.com or to google.yahoo.com. 
  
 “Yellow Pages Center Module” means Paid Advertising that (a) contains the promoted
entity’s name or logo; (b) contains the promoted entity’s telephone number and an additional 20 characters of text, including punctuation and spaces; (c) has dimensions no larger than 120 pixels wide by 90 pixels high; (d) has a file size
no greater than 7K; (e) does not contain any animation; (f) rotates its position on the page with other Yellow Pages Center Modules; and, when promoting the Advertiser, (g) contains a link that permits users to navigate directly to the Advertiser
RMI Site.

Source: [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00059-of-00352.parquet"}, [{"source": "alea-institute/alea-institute/kl3m-data-edgar-agreements/train-00059-of-00352.parquet"}]]