Document:

EX-10.15

 Exhibit 10.15 

SAMBA TV, INC. 
 COMMON
STOCK PURCHASE AGREEMENT 
 THIS COMMON STOCK PURCHASE AGREEMENT (the “Agreement”) is made as of December 3, 2021, by and between
Samba TV, Inc., a Delaware corporation (the “Company”), and Sony Corporation (the “Investor”). 
 WHEREAS,
the Company is proposing to issue and sell to the Investor (the “Offering”) $15 million of the Company’s common stock, $0.0001 par value per share (the “Common Stock”), in connection with the
Company’s initial public offering of Common Stock (“IPO”), pursuant to the terms and subject to the conditions set forth in this Agreement; 

WHEREAS, the closing of the Offering shall take place concurrently with the closing of the IPO (such date, the “Closing
Date”) and at a price per share equal to the initial public offering price per share that the Common Stock is sold to the public in the IPO (the “IPO Price”); 

WHEREAS, the shares of Common Stock (the “Shares”) are being offered to the Investor pursuant to a private placement
exemption from registration under the Securities Act of 1933, as amended (the “Securities Act”); and 
 WHEREAS, in order
to effect the IPO, the Company shall enter into an Underwriting Agreement (the “Underwriting Agreement”) with BofA Securities, Inc. and Evercore Group L.L.C. as representatives of the several underwriters named therein (acting in
such capacity, collectively, the “Underwriters”); 
 NOW, THEREFORE, in consideration of the foregoing and the mutual
promises and covenants set forth below, the parties hereto hereby agree as follows: 
  

	1.	 Purchase and Sale of Stock. 

 

	 	1.1.	 Purchase and Sale. Subject to the terms and conditions set forth in this Agreement, the Company hereby
agrees to sell to the Investor, and the Investor hereby agrees to purchase from the Company, $15 million of the Company’s Common Stock (the “Investment Amount”), free of restrictions on transfer and any other liens,
restrictions or encumbrances, other than restrictions on transfer under applicable state and federal securities laws and the Lock-Up Agreement (defined below), at the IPO Price. The number of Shares shall
equal the number of shares determined by dividing the Investment Amount by the IPO Price (rounded down to the nearest whole share). The total purchase price to be paid by the Investor for the Shares is equal to (i) the number of Shares
multiplied by (ii) the IPO Price (the “Purchase Price”). 

  

	 	1.2.	 Closing. The closing of the purchase and sale of the Shares (the “Closing”) shall
occur, subject to the satisfaction or waiver of each of the conditions set forth in Sections 4 and 5 of this Agreement (other than those conditions that by their nature are to be satisfied at the Closing, but subject to the fulfillment or waiver of
those conditions), concurrently with the Closing. At the Closing, (i) the Company shall cause the Company’s transfer agent to deliver the Shares to the Investor registered in the name of the Investor, together with an email confirmation
from the Company’s transfer agent of such registration at Closing (with written evidence of such registration to follow promptly after Closing to be dated as of the Closing Date), evidencing that the Shares have been issued and registered in
the name of the Investor, and (ii) the Purchase Price for the Shares shall be delivered by or on behalf of the Investor to the Company. 

	 	1.3.	 Payment of Purchase Price. Payment by the Investor of the Purchase Price to the Company shall be made at
the Closing by wire transfer of immediately available funds equal to the aggregate purchase price for the Shares to an account specified in writing by the Company. For purposes of this Agreement, “business day” means any day other than a
Saturday, Sunday or a day on which banking institutions are generally authorized or required by law to close in New York, New York. Payment of the Purchase Price for the Shares shall be made against delivery to the Investor of the Shares, which
Shares shall be uncertificated and shall be registered in the name of the Investor on the books of the Company by the Company’s transfer agent. 

Investor may submit payment in advance of the Closing to the Company’s outside law firm Wilson Sonsini Goodrich & Rosati
(“WSGR”), with instructions to release such funds to Company upon Closing. If the Closing does not occur before February 15, 2022, Company will return such funds to Investor. 

 

	2.	 Representations and Warranties of the Company. The Company hereby represents and warrants to the
Investor that as of the date hereof and as of the Closing: 

  

	 	2.1.	 Organization, Good Standing and Qualification. 

 

	 	2.1.1.	 The Company is a corporation duly organized, validly existing and in good standing under the laws of the State
of Delaware and has all requisite corporate power and authority to carry on its business as now conducted. 

  

	 	2.1.2.	 The Company is duly qualified to transact business and is in good standing in each jurisdiction in which it is
required to be so qualified or in good standing, except where the failure to so qualify or be in good standing would not be material and adverse to the Company. 

 

	 	2.2.	 Authorization. All corporate action on the part of the Company, its officers, directors and stockholders
necessary for the authorization, execution and delivery of this Agreement, the performance of all obligations of the Company under this Agreement, and the authorization, issuance, sale and delivery of the Shares being sold hereunder has been taken,
and this Agreement constitutes a valid and legally binding obligation of the Company, enforceable in accordance with its terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, and other laws of general
application affecting enforcement of creditors’ rights generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies. 

 

	 	2.3.	 Valid Issuance of Common Stock. As of the Closing, the Shares will be duly authorized and, when issued,
sold and delivered in accordance with the terms of this Agreement for the Purchase Price, will be duly and validly issued, fully paid and nonassessable, will not have been issued in violation of or subject to any preemptive rights or similar rights
and will be free of restrictions on transfer and any other liens, restrictions or encumbrances, other than restrictions on transfer under applicable state and federal securities laws and the Lock-Up Agreement.

  

	 	2.4.	 Compliance with Other Instruments; Compliance with New York Stock Exchange Requirements.

  

	 	2.4.1.	 The Company is not in violation or default of any provision of its Certificate of Incorporation, as amended, or
Bylaws, as amended. 

	 	2.4.2.	 The Company is not in violation or default in any material respect of any instrument, judgment, order, writ,
decree or contract to which it is a party or by which it is bound, or, to its knowledge, of any provision of any federal or state statute, rule or regulation applicable to the Company. The execution, delivery and performance of this Agreement, and
the consummation of the transactions contemplated by this Agreement will not result in any material violation or default or be in conflict with or constitute, with or without the passage of time and giving of notice, either a material default under
any such provision (in reference to Section 2.4.1 hereof), instrument, judgment, order, writ, decree or contract or an event that results in the creation of any material lien, charge or encumbrance upon any assets of the Company or the
suspension, revocation, impairment, forfeiture, or nonrenewal of any material permit, license, authorization, or approval applicable to the Company, its business or operations or any of its assets or properties. 

 

	 	2.4.3.	 The issuance and sale of the Shares will comply with all of the provisions of this Agreement, and the
consummation of the transactions contemplated herein will be done in accordance with the rules of the New York Stock Exchange. 

  

	 	2.5.	 Description of Capital Stock. As of the date of the Closing, the statements set forth in the Prospectus
(as defined in the Underwriting Agreement) under the caption “Description of Capital Stock,” insofar as they purport to constitute a summary of the terms of the Company’s capital stock, are accurate, complete and fair in all material
respects. 

  

	 	2.6.	 Registration Statement. Except for the section entitled “Underwriters” in the Prospectus, the
Registration Statement on Form S-1 initially filed by the Company with the United States Securities and Exchange Commission (the “SEC”) on September 2, 2021 (as may be subsequently
amended from time to time, the “Registration Statement”), including any information deemed to be included therein pursuant to the rules and regulations of the SEC promulgated under the Securities Act, complied (or, in the case of
amendments filed after the date of this Agreement, will comply) as of its filing date in all material respects with the requirements of the Securities Act and the rules and regulations of the SEC promulgated thereunder, and did not (or, in the case
of amendments filed after the date hereof, will not) contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements therein not misleading. As of the date
it is declared effective by the SEC, the Registration Statement, as so amended, and any related registration statements, will comply in all material respects with the requirements of the Securities Act and the rules and regulations of the SEC
promulgated thereunder, and will not contain any untrue statement of a material fact or omit to state a material fact required to be stated therein or necessary in order to make the statements therein not misleading. Any preliminary prospectus
included in the Registration Statement or any amendment thereto, any free writing prospectus related to the Registration Statement and any final prospectus related to the Registration Statement filed pursuant to Rule 424 promulgated under the
Securities Act, in each case as of its date, will comply in all material respects with the requirements of the Securities Act and the rules and regulations promulgated thereunder, and will not contain any untrue statement of a material fact or omit
to state a material fact necessary in order to make the statements therein, in light of the circumstances under which they were made, not misleading. 

  

	 	2.7.	 Brokers or Finders. The Company has not engaged any brokers, finders or agents such that the
Investor will incur, directly or indirectly, as a result of any action taken by the Company, any liability for brokerage or finders’ fees or agents’ commissions or any similar charges in connection with this Agreement.

	 	2.8.	 Private Placement. Assuming the accuracy of the representations, warranties and covenants of the
Investor set forth in Section 3 of this Agreement, no registration under the Securities Act is required for the offer and sale of the Shares by the Company to the Investor under this Agreement, and such offer and sale will not be integrated
with the IPO pursuant to applicable rules and regulations issued under the Securities Act. 

  

	3.	 Representations, Warranties and Covenants of the Investor. The Investor hereby represents and warrants
that as of the date hereof and as of the Closing: 

  

	 	3.1.	 Organization, Good Standing and Qualification. The Investor is a corporation, duly incorporated and
validly existing under the laws of Japan. 

  

	 	3.2.	 Authorization. The Investor has full power and authority to enter into this Agreement, and this
Agreement constitutes a valid and legally binding obligation of the Investor, enforceable in accordance with its terms, except (i) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, and other laws of general
application affecting enforcement of creditors’ rights generally, and (ii) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies. 

 

	 	3.3.	 Purchase Entirely for Own Account. By the Investor’s execution of this Agreement, the Investor
hereby confirms that the Shares to be received by the Investor will be acquired for investment for the Investor’s own account, not as a nominee or agent, and not with a view to the distribution of any part thereof, and that the Investor has no
present intention of selling, granting any participation in, or otherwise distributing the same, except as permitted by applicable federal or state securities laws. By executing this Agreement, the Investor further represents that the Investor does
not have any contract, undertaking, agreement or arrangement with any person to sell, transfer or grant participations to such person or to any third person, with respect to any of the Shares. 

 

	 	3.4.	 Disclosure of Information. The Investor acknowledges that it has had an opportunity to ask questions and
receive answers from the Company regarding the terms and conditions of the offering of the Shares and the business, properties, prospects and financial condition of the Company. 

 

	 	3.5.	 Investment Experience. The Investor acknowledges that it is able to fend for itself, can bear the
economic risk of its investment, and has such knowledge and experience in financial or business matters that it is capable of evaluating the merits and risks of the investment in the Shares. The Investor also represents it has not been organized for
the purpose of acquiring the Shares. 

  

	 	3.6.	 Accredited Investor. The Investor is an “accredited investor” within the meaning of Regulation
D, Rule 501(a), promulgated by the SEC under the Securities Act, as presently in effect. 

  

	 	3.7.	 Brokers or Finders. The Investor has not engaged any brokers, finders or agents such that the
Company will incur, directly or indirectly, as a result of any action taken by the Investor, any liability for brokerage or finders’ fees or agents’ commissions or any similar charges in connection with this Agreement.

  

	 	3.8.	 Restricted Securities. The Investor understands that the Shares will be characterized as
“restricted securities” under the federal securities laws inasmuch as they are being acquired from the Company in a transaction not involving a public offering and that under such laws and

	 	
applicable regulations such securities may be resold without registration under the Securities Act only in certain limited circumstances. In this connection, the Investor represents that it is
familiar with Rule 144 promulgated under the Securities Act, as presently in effect, and understands the resale limitations imposed thereby and by the Securities Act. 

 

	 	3.9.	 Legends. The Investor understands that the Shares may bear one or all of the following legends:

  

	 	3.9.1.	 “THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED
(THE “ACT”), OR UNDER THE SECURITIES LAWS OF ANY OTHER JURISDICTIONS. THESE SECURITIES MAY NOT BE TRANSFERRED OR RESOLD EXCEPT AS PERMITTED UNDER THE ACT AND APPLICABLE STATE SECURITIES LAWS (PURSUANT TO REGISTRATION OR EXEMPTION
THEREFROM). INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR THE FINANCIAL RISKS OF THIS INVESTMENT FOR AN INDEFINITE PERIOD OF TIME. THE ISSUER OF THESE SECURITIES MAY REQUIRE AN OPINION OF COUNSEL IN FORM AND SUBSTANCE SATISFACTORY TO
THE ISSUER TO THE EFFECT THAT ANY PROPOSED TRANSFER OR RESALE IS IN COMPLIANCE WITH THE ACT AND ANY APPLICABLE STATE SECURITIES LAWS.” 

  

	 	3.9.2.	 “THE SECURITIES REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO A
LOCK-UP PERIOD AFTER THE EFFECTIVE DATE OF THE ISSUER’S REGISTRATION STATEMENT FILED UNDER THE ACT, AS AMENDED, AS SET FORTH IN AN AGREEMENT BETWEEN THE COMPANY AND THE ORIGINAL HOLDER OF THESE
SECURITIES, A COPY OF WHICH MAY BE OBTAINED AT THE ISSUER’S PRINCIPAL OFFICE. SUCH LOCK-UP PERIOD IS BINDING ON TRANSFEREES OF THESE SHARES.” 

 

	 	3.9.3.	 Any legend required by applicable state “blue sky” securities laws, rules and regulations.

  

	 	3.10.	 Lock-Up Agreement. The Investor hereby confirms that it will
execute and deliver to the Underwriters a lock-up agreement provided by the Company with respect to the Shares that the Investor will acquire hereunder (the
“Lock-Up Agreement”). The Lock-Up Agreement will be in full force and effect, and following the consummation of the transactions contemplated by this
Agreement, will remain in full force and effect for the effective term thereof, including with respect to the Shares. 

  

	 	3.11.	 No General Solicitation. Neither the Investor nor any of its officers, directors, employees, agents,
stockholders, partners or affiliates has been directly or indirectly solicited through any public advertising or general solicitation (including by means of the Registration Statement or prospectus contained therein) and did not learn of and become
interested in the transactions contemplated in this Agreement by means of the Registration Statement or prospectus contained therein. The Investor hereby further confirms that it or an affiliate of the Investor had a substantive pre-existing relationship with the Company prior to the commencement of any discussion in connection with the transactions contemplated in this Agreement. Neither the Investor, nor any of its officers, directors,
employees, agents, stockholders or partners has either directly or indirectly, including, through a broker or finder (i) engaged in any general solicitation, or (ii) published any advertisement in connection with the offer and sale of the
Shares. 

	4.	 Conditions of the Investor’s Obligations at Closing. The obligations of the Investor under
Section 1 of this Agreement are subject to the fulfillment as of the Closing of each of the following conditions. 

  

	 	4.1.	 Representations and Warranties, Covenants. The representations and warranties of the Company contained
in Section 2 of this Agreement shall be true on and as of the Closing, and the covenants and agreements of the Company set forth in this Agreement to be fulfilled as of or prior to the Closing shall have been performed in all material respects
(other than the covenants of the Company in Section 7.11 of this Agreement, which shall have been performed in all respects) on and as of the Closing. 

  

	 	4.2.	 Public Offering Shares. The Underwriters shall have purchased, immediately prior to the purchase of the
Shares by the Investor hereunder, the Initial Securities (as defined in the Underwriting Agreement) pursuant to the Registration Statement and the Underwriting Agreement. 

 

	 	4.3.	 Absence of Injunctions, Decrees, Etc. No governmental authority of competent jurisdiction shall have
enacted, issued, promulgated, enforced or entered any decision, injunction, decree, ruling, law or order permanently enjoining or otherwise prohibiting or making illegal the consummation of the transactions contemplated at the Closing.

  

	5.	 Conditions of the Company’s Obligations at Closing. The obligations of the Company under
Section 1 of this Agreement are subject to the fulfillment as of the Closing of each of the following conditions. 

  

	 	5.1.	 Representations, Warranties and Covenants. The representations and warranties of the Investor contained
in Section 3 of this Agreement shall be true on and as of the Closing, and the covenants and agreements of the Investor set forth in this Agreement to be fulfilled as of or prior to the Closing shall have been performed in all material respects
on and as of the Closing. 

  

	 	5.2.	 Public Offering Shares. The Underwriters shall have purchased, immediately prior to the purchase of the
Shares by the Investor hereunder, the Initial Securities (as defined in the Underwriting Agreement) pursuant to the Registration Statement and the Underwriting Agreement. 

 

	 	5.3.	 Absence of Injunctions, Decrees, Etc. No governmental authority of competent jurisdiction shall have
enacted, issued, promulgated, enforced or entered any decision, injunction, decree, ruling, law or order permanently enjoining or otherwise prohibiting or making illegal the consummation of the transactions contemplated at the Closing.

  

	6.	 Termination. This Agreement shall terminate (i) at any time upon the written consent of the Company
and the Investor, (ii) upon the withdrawal by the Company of the Registration Statement, (iii) upon notice from the Investor at any time if the Company files, after the date hereof, any amendment to the Registration Statement that contains
any material change to the information contained in the latest Registration Statement on file with the SEC as of the date hereof that, had such information been known as of the date hereof, would reasonably have had an adverse impact on the
Investor’s decision to invest in the Company (which, for the avoidance of doubt, shall in no event include (a) the disclosure of the transaction contemplated hereby, (b) information related to the IPO such as the IPO Price and the
number of shares of Common Stock sold in the IPO or (c) financial statements that are updated following the completion of a new fiscal quarter or year), unless the Company has obtained the Investor’s prior written consent (with email being
sufficient) to such amendment, or (iv) on June 30, 2022 if the Closing has not occurred. 

	7.	 Miscellaneous. 

 

	 	7.1.	 Survival of Warranties, Representations and Covenants. The warranties, representations and covenants of
the Company and the Investor contained in or made pursuant to this Agreement shall survive the execution and delivery of this Agreement and the Closing and shall in no way be affected by any investigation of the subject matter thereof made by or on
behalf of the Investor or the Company. 

  

	 	7.2.	 Successors and Assigns. This Agreement, and any and all rights, duties and obligations hereunder, shall
not be assigned, transferred, delegated or sublicensed by the Investor without the prior written consent of the Company; provided, however, that after the Closing, the Shares shall be transferable by the Investor (subject to the Lock-Up Agreement and applicable state and federal securities laws) without the consent of the Company and the rights, duties and obligations of the Investor hereunder may be assigned to an affiliate of the Investor
without the prior written consent of the Company. Any attempt by the Investor without such permission to assign, transfer, delegate or sublicense any rights, duties or obligations that arise under this Agreement in a manner that is not permitted by
the foregoing sentence to be made without such permission shall be void. Subject to the foregoing and except as otherwise provided herein, the provisions of this Agreement shall inure to the benefit of, and be binding upon, the successors, assigns,
heirs, executors and administrators of the parties hereto. 

  

	 	7.3.	 Governing Law; Submission to Jurisdiction; WAIVER OF JURY TRIAL. This Agreement shall be governed in all
respects by the internal laws of the State of Delaware as applied to agreements entered into among Delaware residents to be performed entirely within Delaware, without regard to principles of conflicts of law. Each party hereto hereby irrevocably
agrees that any action, suit or proceeding between or among the parties hereto, whether arising in contract, tort or otherwise, arising in connection with any disagreement, dispute, controversy or claim arising out of or relating to this Agreement
or any related document or any of the transactions contemplated hereby or thereby (“Legal Dispute”) shall be brought only to the exclusive jurisdiction of the courts of the State of Delaware or the federal courts located in the
State of Delaware, and each party hereto hereby consents to the jurisdiction of such courts (and of the appropriate appellate courts therefrom) in any such suit, action or proceeding and irrevocably waives, to the fullest extent permitted by law,
any objection that it may now or hereafter have to the laying of the venue of any such suit, action or proceeding in any such court or that any such suit, action or proceeding that is brought in any such court has been brought in an inconvenient
forum. EACH OF THE PARTIES HERETO IRREVOCABLY AND UNCONDITIONALLY WAIVES ANY RIGHT TO TRIAL BY JURY ON ANY CLAIMS OR COUNTERCLAIMS ASSERTED IN ANY LEGAL DISPUTE RELATING TO THIS AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY AND FOR ANY
COUNTERCLAIM RELATING THERETO. IF THE SUBJECT MATTER OF ANY SUCH LEGAL DISPUTE IS ONE IN WHICH THE WAIVER OF JURY TRIAL IS PROHIBITED, NO PARTY HERETO SHALL ASSERT IN SUCH LEGAL DISPUTE A NONCOMPULSORY COUNTERCLAIM ARISING OUT OF OR RELATING TO THIS
AGREEMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY. FURTHERMORE, NO PARTY HERETO SHALL SEEK TO CONSOLIDATE ANY SUCH LEGAL DISPUTE WITH A SEPARATE ACTION OR OTHER LEGAL PROCEEDING IN WHICH A JURY TRIAL CANNOT BE WAIVED. 

 

	 	7.4.	 Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be
enforceable against the parties actually executing such counterparts, and all of which together shall constitute one instrument. Counterparts may be delivered via facsimile, electronic

	 	
mail (including pdf or any electronic signature) or other transmission method, and any counterpart so delivered shall be deemed to have been duly and validly delivered and be valid and effective
for all purposes. 

  

	 	7.5.	 Notices. All notices, demands or other communications to be given or delivered under or by reason of the
provisions of this Agreement shall be in writing and shall be deemed to have been given or made (a) when delivered personally to the recipient, (b) one (1) business day after being sent to the recipient by reputable overnight courier
service (charges prepaid) or (c) when transmitted, if sent by email transmission before 5:00 p.m. Pacific time on a business day, and otherwise on the next business day. Such notices, demands and other communications shall be sent to the
Company or the Investor at the addresses indicated below or, in each case, to any such other address or to the attention of such other person as the recipient party has specified by prior written notice to the sending party. 

If to the Company, to: 

Samba TV, Inc. 
 118 King Street

 San Francisco, CA 94107 

Attn: General Counsel 
 with a
copy (which copy shall not constitute notice) to: 
 Wilson Sonsini Goodrich & Rosati, P.C. 

650 Page Mill Road 
 Palo Alto, CA
94062 
 Attn: Steven Bernard 

If to the Investor, to:  

Sony Corporation 
 2-10-1 Osaki, Shinagawa-ku, Tokyo, 141-8610, Japan 

Attn: General Manager, 
 New
Business Development Dept., Product Planning Div., 
 Home Entertainment & Sound Products Business Group 

with a copy (which shall not constitute notice) to: 

Sony Corporation 
 5-1-1, Minato Mirai, Nishi-ku, Yokohama-shi, Kanagawa,220-8750 Japan 

Attn: General Manager, 
 Legal,
Compliance & Privacy Dept. 
  

	 	7.6.	 Indemnity. Each of the Company and the Investor (an “Indemnifying Party”) shall
indemnify and hold each other and their directors, officers, employees, advisors and agents (collectively, the “Indemnified Party”) harmless from and against any losses, claims or damages, including but not limited to any
investigative, legal and other expenses incurred in connection with, and any amounts paid in settlement of, any pending legal action or proceeding resulting from or arising out of: (i) the breach of any representation or warranty of such
Indemnifying Party contained in this Agreement; or (ii) the violation or nonperformance, partial or total, of any covenant or agreement of such Indemnifying Party contained in this Agreement. 

	 	7.7.	 Amendments and Waivers. Any term of this Agreement may be amended and the observance of any term of this
Agreement may be waived (either generally or in a particular instance and either retroactively or prospectively), only with the written consent of the Company and the Investor. 

 

	 	7.8.	 Severability. If any provision of this Agreement becomes or is declared by a court of competent
jurisdiction to be illegal, unenforceable or void, portions of such provision, or such provision in its entirety, to the extent necessary, shall be severed from this Agreement, and such court will replace such illegal, void or unenforceable
provision of this Agreement with a valid and enforceable provision that will achieve, to the extent possible, the same economic, business and other purposes of the illegal, void or unenforceable provision. The balance of this Agreement shall be
enforceable in accordance with its terms. 

  

	 	7.9.	 Entire Agreement. This Agreement and the documents referred to herein constitute the entire agreement
among the parties. No party shall be liable or bound to any other party in any manner with regard to the subjects hereof or thereof by any warranties, representations or covenants except as specifically set forth herein or therein.

  

	 	7.10.	 Specific Performance. The parties to this Agreement hereby acknowledge and agree that the Company would
be irreparably injured by a breach of this Agreement by the Investor, and the Investor would be irreparably injured by a breach of this Agreement by the Company, and that money damages are an inadequate remedy for an actual or threatened breach of
this Agreement because of the difficulty of ascertaining the amount of damage that will be suffered by the aggrieved party in the event that this Agreement is breached. Therefore, each of the parties to this Agreement agree to the granting of
specific performance of this Agreement and injunctive or other equitable relief in favor of the aggrieved party as a remedy for any such breach, without proof of actual damages, and the parties to this Agreement further waive any requirement for the
securing or posting of any bond in connection with any such remedy. Such remedy shall not be deemed to be the exclusive remedy for breach of this Agreement, but shall be in addition to all other remedies available at law or in equity to the
aggrieved party. 

  

	 	7.11.	 Public Disclosure. On or before June 30, 2022, the Company shall file an amendment to the
Registration Statement including the preliminary prospectus to reflect the transactions contemplated hereby, which shall reference the investment by the Investor. No other written release, announcement or filing concerning the transactions
contemplated by this Agreement shall be issued, filed or furnished, as the case may be, by any party without the prior written consent of the other party (which consent shall not be unreasonably withheld, conditioned or delayed), except as such
release, announcement or filing as may be required by law or the rules or regulations of any securities exchange, in which case the party required to make the release or announcement shall, to the extent reasonably practicable, allow the other party
reasonable time to comment on such release or announcement in advance of such issuance. The provisions of this Section shall not restrict the ability of a party to summarize or describe the transactions contemplated by this Agreement in the
Registration Statement or any registration statements, reports, schedules, forms, prospectuses, proxy statements and other documents filed with or furnished to the SEC so long as the other party is provided a reasonable opportunity to review such
disclosure in advance; provided that, the Investor shall have the right to review and consent to the portions of any such disclosure which refers to the names of the Investor and any of its affiliated persons or entities, including the
preliminary prospectus and the amendment to the Registration Statement referenced in the first sentence of this paragraph (which consent shall not be unreasonably withheld, conditioned or delayed). 

	 	7.12.	 Rule 144. (a) With a view to making available to the Investor the benefits of Rule 144 or any similar
rule or regulation of the SEC that may permit the Investor to sell the Shares to the public without registration, for so long as the Investor holds the Shares, the Company shall (i) make and keep public information available, as those terms are
understood and defined in Rule 144, (ii) file and submit all reports, Interactive Data Files and other materials required to be filed or submitted by Securities Exchange Act of 1934, as amended (the “Exchange Act”) so long as the
Company remains subject to such requirements and the filing or submission of such reports, Interactive Data Files and other documents is required for the applicable provisions of Rule 144, and (iii) furnish to the Investor so long as such the
Investor owns the Shares acquired hereunder, promptly upon reasonable written request, (x) a written statement by the Company, if true, that it has complied with the reporting requirements of Rule 144, the Securities Act and the Exchange Act
and (y) such other information as may reasonably be requested to enable the Investor to sell the Shares under Rule 144 without registration. (b) In connection with any sale, assignment, transfer or other disposition of the Shares by the
Investor pursuant to Rule 144 or pursuant to any other exemption under the Securities Act such that the Shares held by the Investor become freely tradable, if requested by the Investor, the Company shall use commercially reasonable efforts to cause
the Company’s transfer agent for the Shares to remove any restrictive legends related to the book entry account holding such Shares and to make a new, unlegended entry for such book entry Shares sold or disposed of without restrictive legends
within two (2) trading days of any such request therefor from the Investor. In connection therewith, if required by the Company’s transfer agent, at the Company’s expense, the Company shall promptly cause an opinion of counsel to be
delivered to and maintained with the Company’s transfer agent, together with any other authorizations, certificates and directions required by the Company’s transfer agent that authorize and direct the Company’s transfer agent to
issue such Shares without any such restrictive legend. 

 [Remainder of page intentionally left blank] 

 IN WITNESS WHEREOF, the parties have executed this Common Stock Purchase Agreement as of the date
first above written. 
  

			
	SAMBA TV, INC.
		
	By:	 	 /s/ Ashwin Navin

	Name:	 	Ashwin Navin
	Title:	 	President and Chief Executive Officer
	
	INVESTOR:
	
	Sony Corporation
		
	By:	 	 /s/ Kazuo Kii

	Name:	 	Kazuo Kii
	Title:	 	Executive Deputy PresidentExhibit 4.3

 

[Form of Warrant Certificate] [FACE]

 

Number

 

Warrants

THIS WARRANT SHALL BE VOID IF NOT EXERCISED
PRIOR TO THE EXPIRATION OF THE EXERCISE PERIOD PROVIDED FOR IN THE WARRANT AGREEMENT DESCRIBED BELOW

EXCOLERE ACQUISITION CORP.

 

Incorporated Under the Laws of the State of
Delaware

 

CUSIP
30152A 118

 

Warrant Certificate

 

This Warrant Certificate certifies that
, or registered assigns, is the registered holder of warrant(s) evidenced hereby (the “Warrants” and each, a
 “Warrant”) to purchase shares of Class A common stock, $0.0001 par value per share (“Common Stock”),
of Excolere Acquisition Corp., a Delaware corporation (the “Company”). Each Warrant entitles the holder, upon
exercise during the period set forth in the Warrant Agreement referred to below, to receive from the Company that number of fully paid
and non-assessable shares of Common Stock as set forth below, at the exercise price (the “Exercise Price”) as
determined pursuant to the Warrant Agreement, payable in lawful money (or through “cashless exercise” as provided
for in the Warrant Agreement) of the United States of America upon surrender of this Warrant Certificate and payment of the Exercise Price
at the office or agency of the Warrant Agent referred to below, subject to the conditions set forth herein and in the Warrant Agreement.
Defined terms used in this Warrant Certificate but not defined herein shall have the meanings given to them in the Warrant Agreement.

 

Each whole Warrant is initially exercisable for
one fully paid and non-assessable share of Common Stock. No fractional shares will be issued upon exercise of any Warrant. If, upon the
exercise of Warrants, a holder would be entitled to receive a fractional interest in a share of Common Stock, the Company will, upon exercise,
round down to the nearest whole number the number of shares of Common Stock to be issued to the Warrant holder. The number of shares of
Common Stock issuable upon exercise of the Warrants is subject to adjustment upon the occurrence of certain events set forth in the Warrant
Agreement.

 

The initial Exercise Price per share of Common
Stock for any Warrant is equal to $11.50 per share. The Exercise Price is subject to adjustment upon the occurrence of certain events
set forth in the Warrant Agreement.

 

Subject to the conditions set forth in the Warrant
Agreement, the Warrants may be exercised only during the Exercise Period and to the extent not exercised by the end of such Exercise Period,
such Warrants shall become void. The Warrants may be redeemed, subject to certain conditions, as set forth in the Warrant Agreement.

 

This Warrant may be redeemed, subject to certain
conditions, as set forth in the Warrant Agreement. Reference is hereby made to the further provisions of this Warrant Certificate set
forth on the reverse hereof and such further provisions shall for all purposes have the same effect as though fully set forth at this
place.

 

This Warrant Certificate shall not be valid unless
countersigned by the Warrant Agent, as such term is used in the Warrant Agreement.

 

     

     

    

 

This Warrant Certificate shall be governed by
and construed in accordance with the internal laws of the State of New York, without regard to conflicts of laws principles thereof.

 

 

	 	EXCOLERE ACQUISITION CORP.	 
	 	 	 	 
	 	 	 	 
	 	By: 	                         	 
	 	Name: 	 
	 	Title:	 
	 	 	 	 
	 	 	 	 
	 	CONTINENTAL STOCK TRANSFER & TRUST COMPANY, as Warrant Agent	 
	 	 	 	 
	 	 	 	 
	 	By: 	 	 
	 	Name: 	 
	 	Title:	 

 

     

     

    

 

[Form of Warrant Certificate] [Reverse]

 

The Warrants evidenced by this Warrant Certificate
are part of a duly authorized issue of Warrants entitling the holder on exercise to receive shares of Common Stock and are issued or to
be issued pursuant to a Warrant Agreement dated as of [   ], 2022 (the “Warrant Agreement”), duly executed and
delivered by the Company to Continental Stock Transfer & Trust Company, a New York corporation, as warrant agent (the “Warrant
Agent”), which Warrant Agreement is hereby incorporated by reference in and made a part of this instrument and is hereby
referred to for a description of the rights, limitation of rights, obligations, duties and immunities thereunder of the Warrant Agent,
the Company and the holders (the words “holders” or “holder” meaning the Registered
Holders or Registered Holder) of the Warrants. A copy of the Warrant Agreement may be obtained by the holder hereof upon written request
to the Company. Defined terms used in this Warrant Certificate but not defined herein shall have the meanings given to them in the Warrant
Agreement.

 

Warrants may be exercised at any time during
the Exercise Period set forth in the Warrant Agreement. The holder of Warrants evidenced by this Warrant Certificate may exercise them
by surrendering this Warrant Certificate, with the form of election to purchase set forth hereon properly completed and executed, together
with payment of the Exercise Price as specified in the Warrant Agreement (or through “cashless exercise” as provided for in
the Warrant Agreement) at the principal corporate trust office of the Warrant Agent. In the event that upon any exercise of Warrants evidenced
hereby the number of Warrants exercised shall be less than the total number of Warrants evidenced hereby, there shall be issued to the
holder hereof or his, her or its assignee, a new Warrant Certificate evidencing the number of Warrants not exercised.

 

Notwithstanding anything
else in this Warrant Certificate or the Warrant Agreement, no Warrant may be exercised unless at the time of exercise (i) a registration
statement covering the shares of Common Stock to be issued upon exercise is effective under the Securities Act and (ii) a prospectus thereunder
relating to the shares of Common Stock is current, except through “cashless exercise” as provided for in the Warrant Agreement.

 

The Warrant Agreement provides that upon the
occurrence of certain events the number of shares of Common Stock issuable upon exercise of the Warrants set forth on the face hereof
may, subject to certain conditions, be adjusted. If, upon exercise of a Warrant, the holder thereof would be entitled to receive a fractional
interest in a share of Common Stock, the Company shall, upon exercise, round down to the nearest whole number of shares of Common Stock
to be issued to the holder of the Warrant.

 

Warrant Certificates, when surrendered at the
principal corporate trust office of the Warrant Agent by the Registered Holder thereof in person or by legal representative or attorney
duly authorized in writing, may be exchanged, in the manner and subject to the limitations provided in the Warrant Agreement, but without
payment of any service charge, for another Warrant Certificate or Warrant Certificates of like tenor evidencing in the aggregate a like
number of Warrants.

 

Upon due presentation for registration of transfer
of this Warrant Certificate at the office of the Warrant Agent, a new Warrant Certificate or Warrant Certificates of like tenor and evidencing
in the aggregate a like number of Warrants shall be issued to the transferee(s) in exchange for this Warrant Certificate, subject to the
limitations provided in the Warrant Agreement, without charge except for any tax or other governmental charge imposed in connection therewith.

 

The Company and the Warrant Agent may deem and
treat the Registered Holder(s) hereof as the absolute owner(s) of this Warrant Certificate (notwithstanding any notation of ownership
or other writing hereon made by anyone), for the purpose of any exercise hereof, of any distribution to the holder(s) hereof, and for
all other purposes, and neither the Company nor the Warrant Agent shall be affected by any notice to the contrary. Neither the Warrants
nor this Warrant Certificate entitles any holder hereof to any rights of a stockholder of the Company.

 

 

     

     

    

 

Election to Purchase

 

(To Be Executed Upon Exercise of Warrant)

 

The undersigned hereby irrevocably elects to
exercise the right, represented by this Warrant Certificate, to receive shares of Class A Common Stock of Excolere Acquisition Corp. (the
 “Company”), par value $0.0001 per share, and herewith tenders payment for such shares of Common Stock to the Company
in the amount of $      in accordance with the terms hereof. The undersigned requests that a certificate for such shares of Common Stock be
registered in the name of         , whose address is and that such shares of Common Stock be delivered to whose address is         . If said number of
shares of Common Stock is less than all of the shares of Common Stock purchasable hereunder, the undersigned requests that a new Warrant
Certificate representing the remaining balance of such shares of Common Stock be registered in the name of        , whose address is          and that
such Warrant Certificate be delivered to           , whose address is           .

 

In the event that the Warrant has been called
for redemption by the Company pursuant to Section 6 of the Warrant Agreement and the Company has required cashless exercise pursuant
to Section 6.3 of the Warrant Agreement, the number of shares of Common Stock that this Warrant is exercisable for shall be determined
in accordance with subsection 3.3.1(b) and Section 6.3 of the Warrant Agreement.

 

In the event that the Warrant is to be exercised
on a “cashless” basis pursuant to Section 7.4 of the Warrant Agreement, the number of shares of Common Stock that this
Warrant is exercisable for shall be determined in accordance with Section 7.4 of the Warrant Agreement.

 

In the event that the Warrant may be exercised,
to the extent allowed by the Warrant Agreement, through cashless exercise (i) the number of shares of Common Stock that this Warrant
is exercisable for would be determined in accordance with the relevant section of the Warrant Agreement which allows for such cashless
exercise and (ii) the holder hereof shall complete the following: The undersigned hereby irrevocably elects to exercise the right, represented
by this Warrant Certificate, through the cashless exercise provisions of the Warrant Agreement, to receive shares of Common Stock. If
said number of shares is less than all of the shares of Common Stock purchasable hereunder (after giving effect to the cashless exercise),
the undersigned requests that a new Warrant Certificate representing the remaining balance of such shares of Common Stock be registered
in the name of           , whose address is           and that such Warrant Certificate be delivered to           , whose address is           .

  

[Signature Page Follows]

 

     

     

    

 

Date:

 

 

Signature Guaranteed:

 

(Signature) (Address)

 

(Tax Identification Number)

 

 

THE SIGNATURE(S) SHOULD BE GUARANTEED BY AN ELIGIBLE GUARANTOR INSTITUTION
(BANKS, STOCKBROKERS, SAVINGS AND LOAN ASSOCIATIONS AND CREDIT UNIONS WITH MEMBERSHIP IN AN APPROVED SIGNATURE GUARANTEE MEDALLION PROGRAM,
PURSUANT TO S.E.C. RULE 17Ad-15 (OR ANY SUCCESSOR RULE)).

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