Document:

EX-10.1

 Exhibit 10.1 

[Form of Notice of Grant of Stock Option and Stock Option Agreement 

for grants to Chad Steelberg and Ryan Steelberg under 2017 Stock Incentive Plan] 

VERITONE, INC. 

NOTICE OF GRANT OF STOCK OPTION 

Notice is hereby given of the following option grant (the “Option”) to purchase shares of the Common Stock of
Veritone, Inc. (the “Corporation”): 
 Participant: [PARTICIPANT NAME] 

Grant Date: [GRANT DATE] 

Vesting Commencement Date: [VESTING COMMENCEMENT DATE] 

Exercise Price: $[EXERCISE PRICE] per share 

Number of Option Shares: [NO. OF SHARES] shares of Common Stock 

Expiration Date: [EXPIRATION DATE] 
  

							
	        	 	Type of Option:	  	 	  	Incentive Stock Option
				
		 		  	 	  	Non-Statutory Stock Option

 Exercise Schedule: [DESCRIPTION OF VESTING SCHEDULE] 

The Option shall not become exercisable for any additional Option Shares following the Participant’s cessation of Service, except to the
extent set forth in the Stock Option Agreement or otherwise specifically authorized by the Plan Administrator in its sole discretion pursuant to an express written agreement with Participant. 

Participant understands and agrees that the Option is granted subject to and in accordance with the terms of (1) the Veritone, Inc. 2017
Stock Incentive Plan (the “Plan”), and (2) the Stock Option Agreement attached hereto as Exhibit A and incorporated herein by reference, and Participant further agrees to be bound by the terms of the Plan and the Stock
Option Agreement. Participant hereby acknowledges receipt of a copy of the Plan Summary and Prospectus for the Plan, a copy of which is attached as Exhibit B. A copy of the Plan is available upon request made to the Corporate Secretary at the
Corporation’s principal offices. 
 At Will Employment. Nothing in this Notice or in the attached Stock Option Agreement or Plan
shall confer upon Participant any right to continue in Service for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Corporation (or any Parent or Subsidiary employing or retaining Participant) or
of Participant, which rights are hereby expressly reserved by each, to terminate Participant’s Service at any time for any reason, with or without cause. 

Employee Data Privacy. By accepting the Option, Participant: (a) explicitly and unambiguously consents to the collection, use and
transfer, in electronic or other form, of any of Participant’s personal data that is necessary to facilitate the implementation, administration and management of the Plan and Awards granted to Participant under the Plan; (b) understands
that the Corporation and the Subsidiary (if applicable) employing Participant may, for the purpose of implementing, administering and managing the Plan and Awards granted to Participant under the Plan, hold certain personal information about
Participant, including, but not limited to, Participant’s name, home address and telephone number, 

 
personal email address, date of birth, social security, social insurance number or other identification number, salary, nationality, job title, date of hire, date of termination and details of
all Awards or entitlements to Common Stock granted to Participant under the Plan or otherwise (“Data”); (c) understands that Data may be transferred to any third parties assisting in the implementation, administration and management of the
Plan and awards granted to Participant under the Plan, including, but not limited to, any broker, transfer agent or trustee providing recordkeeping, account maintenance and/or transaction services or with whom the shares of Common Stock issued upon
vesting of the Option may be deposited, and that these recipients may be located in Participant’s country or elsewhere, that the recipient’s country may have different data privacy laws and protections than Participant’s country, and
that the recipient may hold the Data and make it accessible to the Corporation for the period of time required under the recipient’s data retention policies and procedures and/or contractual obligations to the Corporation in order to fulfill
financial and tax reporting, inheritance and other contractual or legal purposes; and (d) authorizes the Corporation, any Subsidiary and their respective agents to store and transmit such information in electronic form. 

Definitions. All capitalized terms in this Notice shall have the meaning assigned to them in this Notice or in the attached Stock
Option Agreement. 
  

							
	DATED:                     	 	                    	 	VERITONE, INC.
				
		 		 	By:	 	
                     
                                         
           

		 		 	Name:	 	  

		 		 	Title:	 	  

			
		 		 	PARTICIPANT
			
		 		 	  
 [PARTICIPANT
NAME]

 Attachments: 
 Exhibit
A—Stock Option Agreement 
 Exhibit B—Plan Summary and Prospectus 

  
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 VERITONE, INC. 

STOCK OPTION AGREEMENT 

RECITALS 
 A. The Board has adopted
the Plan for the purpose of retaining the services of selected Employees, non-employee members of the Board or the board of directors of any Parent or Subsidiary and consultants and other independent advisors
in the service of the Corporation (or any Parent or Subsidiary). 
 B. The Participant is to render valuable services to the Corporation (or
a Parent or Subsidiary), and this Agreement is executed pursuant to, and is intended to carry out the purposes of, the Plan in connection with the Corporation’s grant of an option to the Participant. 

C. All capitalized terms in this Agreement shall have the meaning assigned to them in Paragraph 18. 

NOW, THEREFORE, it is hereby agreed as follows: 

1. Grant of Option. The Corporation hereby grants to the Participant, as of the Grant Date, an option to purchase up to the
number of Option Shares specified in the Grant Notice. The Option Shares shall be purchasable from time to time during the option term specified in Paragraph 2 at the Exercise Price. 

2. Option Term. This option shall have a term of ten (10) years measured from the Grant Date and shall accordingly expire at
the close of business on the Expiration Date, unless sooner terminated in accordance with Paragraph 5 or 6. 
 3. Limited
Transferability. This option, together with the Option Shares during the period prior to exercise, shall be neither transferable nor assignable by the Participant other than by will or the laws of inheritance following the Participant’s
death and may be exercised, during the Participant’s lifetime, only by the Participant. 
 4. Dates of Exercise. This
option shall become exercisable for the Option Shares in one or more installments in accordance with the Exercise Schedule set forth in the Grant Notice. As the option becomes exercisable for such installments, those installments shall accumulate,
and the option shall remain exercisable for the accumulated installments until the Expiration Date or sooner termination of the option term under Paragraph 5 or 6. In addition, this option shall vest and become exercisable with respect to 100% of
the Option Shares upon termination of Participant’s Service by the Corporation other than for the Cause. In the event of Participant’s cessation of Service as a result of Participant’s resignation for Good Reason, this option shall
vest and become exercisable with respect to fifty percent (50%) of the Option Shares for which the option is not vested and exercisable at the time of such cessation of Service. 

5. Cessation of Service. The option term specified in Paragraph 2 shall terminate (and this option shall cease to be outstanding)
prior to the Expiration Date should any of the following provisions become applicable: 
 (a) Should the Participant cease to remain in
Service for any reason (other than death, Permanent Disability or Misconduct) while this option is outstanding, then the Participant shall have a period of three (3) months (commencing with the date of such cessation of Service) during which to
exercise this option, but in no event shall this option be exercisable at any time after the Expiration Date. 

 (b) Should the Participant die while this option is outstanding, then the personal
representative of the Participant’s estate or the person or persons to whom the option is transferred pursuant to the Participant’s will or the laws of inheritance following the Participant’s death shall have the right to exercise
this option. Any such right to exercise this option shall lapse, and this option shall cease to be outstanding, upon the earlier of (i) the expiration of the twelve (12)-month period measured from the date of the Participant’s death or
(ii) the Expiration Date. 
 (c) Should the Participant cease Service by reason of Permanent Disability while this option is
outstanding, then the Participant shall have a period of twelve (12) months (commencing with the date of such cessation of Service) during which to exercise this option. In no event shall this option be exercisable at any time after the
Expiration Date. 
 (d) During the limited period of post-Service exercisability, this option may not be exercised in the aggregate for more
than the number of Option Shares for which this option is, at the time of the Participant’s cessation of Service, exercisable pursuant to the Exercise Schedule specified in the Grant Notice or the special vesting acceleration provisions of
Paragraph 4 or 6. This option shall not become exercisable for any additional Option Shares, whether pursuant to the normal Exercise Schedule specified in the Grant Notice or the special vesting acceleration provisions of Paragraph 4 or 6, following
the Participant’s cessation of Service, except to the extent (if any) specifically authorized by the Plan Administrator pursuant to an express written agreement with the Participant. Upon the expiration of such limited exercise period or (if
earlier) upon the Expiration Date, this option shall terminate and cease to be outstanding for any Option Shares for which the option has not been exercised. 

(e) Should the Participant’s Service be terminated for Cause or should the Participant otherwise engage in conduct constituting Cause
while this option is outstanding, then this option shall terminate immediately and cease to remain outstanding. 
 6. Change in
Control. 
 (a) Should a Change in Control occur during Participant’s period of Service, then the Option Shares at the time
subject to this option, as determined by the Plan Administrator in its sole discretion, may be (i) assumed by the successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the terms of the Change in
Control transaction or (ii) replaced with a cash retention program of the successor corporation which preserves the spread existing on the unvested Option Shares at the time of the Change in Control (the excess of the Fair Market Value of those
Option Shares over the Exercise Price payable for such shares) and provides for subsequent payout of that spread in accordance with the Exercise Schedule applicable to those unvested Option Shares as set forth in the Grant Notice and adjusted (to
the extent applicable) in accordance with Paragraph 6(c) below. Notwithstanding the foregoing, no such cash retention program shall be established for this option (or any other option granted to Participant under the Plan) to the extent such program
would otherwise be deemed to constitute a deferred compensation arrangement subject to the requirements of Code Section 409A and the Treasury Regulations thereunder. Any escrow, holdback, earn-out or
similar provisions in the agreement effecting the Change in Control may apply to a cash retention program described in clause (ii) above to the same extent and in the same manner as such provisions apply to a holder of a share of Common Stock,
as determined by the Plan Administrator. 
 (b) In the event the option is assumed, replaced or otherwise continued in effect following the
Change in Control transaction, then this option shall, immediately prior to the effective date of the Change in Control, become vested and exercisable for an additional number of the Option Shares equal to the lesser of (a) twenty-five percent
(25%) of the number of Option Shares initially subject to this option and (b) the number of Option Shares that are not then vested and exercisable pursuant to the Exercise 

  
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Schedule specified in the Grant Notice. The balance of the assumed Option Shares that remain unvested and unexercisable immediately following the consummation of the Change in Control shall
continue to vest and become exercisable either (i) in accordance with the terms of the Exercise Schedule applicable to those unvested Option Shares as set forth in the Grant Notice or (ii) in a series of twelve (12) successive equal
monthly installments upon Participant’s completion of each additional month of Service over the twelve (12)-month period measured from the effective date of the Change in Control, whichever results in the vesting of such Option Shares occurring
on the earliest possible date. In the event that Participant’s employment is terminated by the Corporation without Cause following a Change in Control, the balance of the remaining unvested options shall immediately vest in full. 

(c) If this option is not assumed, continued or replaced in accordance with Section 6(a), then the unvested portion of this option shall,
immediately prior to the effective date of the Change in Control, become fully vested and exercisable. If this option, as so accelerated, remains outstanding at the time of a Change in Control, Participant shall be entitled to receive, upon
consummation of the Change in Control, a cash payment in an amount equal to the spread existing on the Option Shares that are vested and exercisable at the time of the Change in Control (the excess of the Fair Market Value of those shares over the
aggregate exercise price payable for such shares), if any. The option shall be subject to cancellation and termination in its entirety, without cash payment or other consideration due the award holder, if the Fair Market Value per share of Common
Stock on the date of such Change in Control is less than the per share exercise price in effect for such option. Any escrow, holdback, earn-out or similar provisions in the agreement effecting the Change in
Control shall apply to any such cash payment to the same extent and in the same manner as such provisions apply to a holder of a share of Common Stock. 

(d) Immediately following the Change in Control, this option shall terminate and cease to be outstanding, except to the extent assumed by the
successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the terms of the Change in Control transaction. 

(e) If this option is assumed in connection with a Change in Control or otherwise continued in effect, then this option shall be appropriately
adjusted, immediately after such Change in Control, to apply to the number and class of securities which would have been issuable to Participant in consummation of such Change in Control had the option been exercised immediately prior to such Change
in Control, and appropriate adjustments shall also be made to the Exercise Price, provided the aggregate Exercise Price shall remain the same. To the extent that the actual holders of the Corporation’s outstanding Common Stock receive
cash consideration for their Common Stock in consummation of the Change in Control, the Plan Administrator may, in its sole discretion, provide in the document evidencing the Change in Control that the successor corporation (or parent thereof)
shall, in connection with the assumption or continuation of this option, substitute one or more shares of its own common stock with a fair market value equivalent to the cash consideration paid per share of Common Stock in such Change in Control.

 (f) This Agreement shall not in any way affect the right of the Corporation to adjust, reclassify, reorganize or otherwise change its
capital or business structure or to merge, consolidate, dissolve, liquidate or sell or transfer all or any part of its business or assets. 

7. Adjustment to Option Shares. Should any change be made to the outstanding Common Stock by reason of any stock split, stock
dividend, recapitalization, combination of shares, exchange of shares, spin-off transaction or other change affecting the outstanding Common Stock as a class without the Corporation’s receipt of
consideration, or should the value of outstanding shares of Common Stock be substantially reduced as a result of a spin-off transaction or an extraordinary dividend or distribution, or should there occur any
merger, consolidation, reincorporation or other reorganization, then equitable adjustments shall be made to (i) the total number and/or class of securities subject to this option and (ii) the Exercise Price. The adjustments shall be made
by the Plan Administrator in such manner as the Plan Administrator deems appropriate in order to reflect such change, and those adjustments shall be final, binding and conclusive. 

  
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 8. Stockholder Rights. The holder of this option shall not have any stockholder
rights with respect to the Option Shares until such person shall have exercised the option, paid the Exercise Price and become the record holder of the purchased shares. 

9. Manner of Exercising Option. 

(a) In order to exercise this option with respect to all or any part of the Option Shares, the Participant (or any other person or persons
exercising the option) must take the following actions: 
 (i) Execute and deliver to the Corporation a Notice of Exercise, or comply with
such procedures as the Corporation may establish for notifying the Corporation of the exercise of the option, for the Option Shares for which the option is exercised. 

(ii) Pay the aggregate Exercise Price for the purchased shares in one or more of the following forms: 

(A) cash or check made payable to the Corporation; 

(B) in shares of Common Stock valued at Fair Market Value on the Exercise Date and held for the period (if any) necessary to avoid a charge to
the Corporation’s earnings for financial reporting purposes; or 
 (C) through a special sale and remittance procedure pursuant to
which the Participant shall concurrently provide instructions (A) to a brokerage firm (with such brokerage firm reasonably satisfactory to the Corporation for purposes of administering such procedure in compliance with the Corporation’s pre-clearance or pre-notification policies) to effect the immediate sale of the purchased shares and remit to the Corporation, out of the sale proceeds available on the
settlement date, sufficient funds to cover the aggregate Exercise Price payable for the purchased shares plus all applicable income and employment taxes required to be withheld by the Corporation by reason of such exercise and (B) to the
Corporation to deliver the certificates for the purchased shares directly to such brokerage firm on the settlement date in order to complete the sale. 

Except to the extent the sale and remittance procedure is utilized in connection with the option exercise, payment of the Exercise Price must
accompany the Notice of Exercise delivered to the Corporation in connection with the option exercise. 
 (iii) Furnish to the Corporation
appropriate documentation that the person or persons exercising the option (if other than the Participant) have the right to exercise this option. 

(iv) Make appropriate arrangements with the Corporation (or Parent or Subsidiary employing or retaining the Participant) for the satisfaction
of all applicable tax withholding requirements applicable to the option exercise. 
 (v) As soon as practical after the Exercise Date, the
Corporation shall issue to or on behalf of the Participant (or any other person or persons exercising this option) a certificate for the purchased Option Shares, with the appropriate legends affixed thereto. 

  
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 (b) In no event may this option be exercised for any fractional shares. 

10. Compliance with Laws and Regulations. 

(a) The exercise of this option and the issuance of the Option Shares upon such exercise shall be subject to compliance by the Corporation and
the Participant with all applicable requirements of law relating thereto and with all applicable regulations of any Stock Exchange on which the Common Stock may be listed for trading at the time of such exercise and issuance. 

(b) The inability of the Corporation to obtain approval from any regulatory body having authority deemed by the Corporation to be necessary to
the lawful issuance and sale of any Common Stock pursuant to this option shall relieve the Corporation of any liability with respect to the non-issuance or sale of the Common Stock as to which such approval
shall not have been obtained. The Corporation, however, shall use its best efforts to obtain all such approvals. 
 11. Successors and
Assigns. Except to the extent otherwise provided in Paragraphs 3 and 6, the provisions of this Agreement shall inure to the benefit of, and be binding upon, the Corporation and its successors and assigns and the Participant, the
Participant’s assigns and the legal representatives, heirs and legatees of the Participant’s estate. 
 12. Notices.
Any notice required to be given or delivered to the Corporation under the terms of this Agreement shall be in writing and addressed to the Corporation at its principal corporate offices. Any notice required to be given or delivered to the
Participant shall be in writing and addressed to the Participant at the address indicated below the Participant’s signature line on the Grant Notice. All notices shall be deemed effective upon personal delivery or upon deposit in the U.S. mail,
postage prepaid and properly addressed to the party to be notified. 
 13. Construction. This Agreement and the option
evidenced hereby are made and granted pursuant to the Plan and are in all respects limited by and subject to the terms of the Plan. All decisions of the Plan Administrator with respect to any question or issue arising under the Plan or this
Agreement shall be conclusive and binding on all persons having an interest in this option. 
 14. Governing Law. The
interpretation, performance and enforcement of this Agreement shall be governed by the laws of the State of Delaware without resort to that state’s conflict-of-laws
rules. 
 15. Stockholder Approval. If the Option Shares covered by this Agreement exceed, as of the Grant Date, the number of
shares of Common Stock which may be issued under the Plan as last approved by the stockholders, then this option shall be void with respect to such excess shares, unless stockholder approval of an amendment sufficiently increasing the number of
shares of Common Stock issuable under the Plan is obtained in accordance with the provisions of the Plan. 
 16. Additional Terms
Applicable to an Incentive Option. In the event this option is designated an Incentive Option in the Grant Notice, the following terms and conditions shall also apply to the grant: 

(a) This option shall cease to qualify for favorable tax treatment as an Incentive Option if (and to the extent) this option is exercised for
one or more Option Shares: (i) more than three (3) months after the date the Participant ceases to be an Employee for any reason other than death or Permanent Disability or (ii) more than twelve (12) months after the date the
Participant ceases to be an Employee by reason of Permanent Disability. 

  
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 (b) No installment under this option shall qualify for favorable tax treatment as an Incentive
Option if (and to the extent) the aggregate Fair Market Value (determined at the Grant Date) of the Common Stock for which such installment first becomes exercisable hereunder would, when added to the aggregate value (determined as of the respective
date or dates of grant) of the Common Stock or other securities for which this option or any other Incentive Options granted to the Participant prior to the Grant Date (whether under the Plan or any other option plan of the Corporation or any Parent
or Subsidiary) first become exercisable during the same calendar year, exceed One Hundred Thousand Dollars ($100,000) in the aggregate. Should such One Hundred Thousand Dollar ($100,000) limitation be exceeded in any calendar year, this option shall
nevertheless become exercisable for the excess shares in such calendar year as a Non-Statutory Option. 

(c) Should the Participant hold, in addition to this option, one or more other options to purchase Common Stock which become exercisable for
the first time in the same calendar year as this option, then for purposes of the foregoing limitations on the exercisability of such options as Incentive Options, this option and each of those other options shall be deemed to become first
exercisable in that calendar year on the basis of the chronological order in which they were granted, except to the extent otherwise provided under applicable law or regulation. 

17. Employment at Will. Nothing in this Agreement or in the Plan shall confer upon the Participant any right to continue in
Service for any period of specific duration or interfere with or otherwise restrict in any way the rights of the Corporation (or any Parent or Subsidiary employing or retaining the Participant) or of the Participant, which rights are hereby
expressly reserved by each, to terminate the Participant’s Service at any time for any reason, with or without cause. 
 18.
Definitions. The following definitions shall be in effect under the Agreement: 
 (a) Agreement shall mean this
Stock Option Agreement. 
 (b) Board shall mean the Corporation’s Board of Directors. 

(c) Cause shall have the meaning assigned to such term in the Employment Agreement. The foregoing definition shall not in any
way preclude or restrict the right of the Corporation (or any Parent or Subsidiary) to discharge or dismiss Participant or any other person in the Service of the Corporation (or any Parent or Subsidiary) for any other acts or omissions, but such
other acts or omissions shall not be deemed, for purposes of the Plan or this Agreement, to constitute grounds for termination for Cause. 

(d) Change in Control shall mean a change in ownership or control of the Corporation effected through any of the following
transactions: 
 (i) a merger, consolidation or other reorganization approved by the Corporation’s stockholders, unless securities
representing more than fifty percent (50%) of the total combined voting power of the voting securities of the successor corporation are immediately thereafter beneficially owned, directly or indirectly and in substantially the same proportion, by
the persons who beneficially owned the Corporation’s outstanding voting securities immediately prior to such transaction; 
 (ii) a
stockholder-approved sale, transfer or other disposition of all or substantially all of the Corporation’s assets in liquidation or dissolution of the Corporation; 

  
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 (iii) the acquisition, directly or indirectly by any person or related group of persons (other
than the Corporation or a person that directly or indirectly controls, is controlled by, or is under common control with, the Corporation), of beneficial ownership (within the meaning of Rule 13d-3 of the 1934
Act) of securities possessing more than fifty percent (50%) of the total combined voting power of the Corporation’s outstanding securities pursuant to a tender or exchange offer made directly to the Corporation’s stockholders; or 

(iv) a change in the composition of the Board over a period of twelve (12) consecutive months or less such that a majority of the Board
members ceases to be comprised of individuals who either (I) have been Board members continuously since the beginning of such period (“Incumbent Directors”) or (II) have been elected or nominated for election as Board members
during such period by at least a majority of the Incumbent Directors who were still in office at the time the Board approved such election or nomination; provided that any individual who becomes a Board member subsequent to the beginning of such
period and whose election or nomination was approved by two-thirds of the Board members then comprising the Incumbent Directors will be considered an Incumbent Director. 

(e) Code shall mean the Internal Revenue Code of 1986, as amended. 

(f) Common Stock shall mean the Corporation’s common stock. 

(g) Corporation shall mean Veritone, Inc., a Delaware corporation, and any corporate successor to all or substantially all of
the assets or voting stock of Veritone, Inc. 
 (h) Employee shall mean an individual who is in the employ of the Corporation
(or any Parent or Subsidiary, whether now existing or subsequently established), subject to the control and direction of the employer entity as to both the work to be performed and the manner and method of performance. 

(i) Employment Agreement shall mean the Employment Agreement between the Corporation and Participant effective as of
March 14, 2017. 
 (j) Exercise Date shall mean the date on which the option shall have been exercised in accordance with
Paragraph 9 of the Agreement. 
 (k) Exercise Price shall mean the exercise price payable per Option Share as specified in the
Grant Notice. 
 (l) Exercise Schedule shall mean the schedule set forth in the Grant Notice pursuant to which the option is
to become exercisable for the Option Shares in one or more installments over the Participant’s period of Service. 
 (m)
Expiration Date shall mean the date on which the option expires as specified in the Grant Notice. 
 (n) Fair Market
Value per share of Common Stock on any relevant date shall be determined in accordance with the following provisions: 

  
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 (i) If the Common Stock is at the time traded on a Stock Exchange, then the Fair Market Value
shall be the closing selling price per share of Common Stock at the close of regular hours trading (i.e., before after-hours trading begins) on the date in question on the Stock Exchange serving as the primary market for the Common Stock, as such
price is reported by the National Association of Securities Dealers (if primarily traded on the Nasdaq Global or Global Select Market) or as officially quoted in the composite tape of transactions on any other Stock Exchange on which the Common
Stock is then primarily traded. If there is no closing selling price for the Common Stock on the date in question, then the Fair Market Value shall be the closing selling price on the last preceding date for which such quotation exists. 

(ii) If the Common Stock is at the time quoted on a national or regional securities exchange or market system (including over-the-counter markets and the Nasdaq Capital Market) determined by the Plan Administrator to be the primary market for the Common Stock, then the Fair Market Value shall be
the closing selling price per share of Common Stock on the date in question, as such price is officially reported by such exchange or market system. If there is no closing selling price for the Common Stock on the date in question, then the Fair
Market Value shall be the closing selling price of a share of Common Stock on the last preceding date for which such quotation exists. 

(o) Good Reason shall have the meaning assigned to such term in the Employment Agreement. 

(p) Grant Date shall mean the date of grant of the option as specified in the Grant Notice. 

(q) Grant Notice shall mean the Notice of Grant of Stock Option accompanying the Agreement, pursuant to which the Participant
has been informed of the basic terms of the option evidenced hereby. 
 (r) Incentive Option shall mean an option which
satisfies the requirements of Code Section 422. 
 (s) 1934 Act shall mean the Securities Exchange Act of 1934, as
amended. 
 (t) Non-Statutory Option shall mean an option not an Incentive Option.

 (u) Notice of Exercise shall mean the notice of exercise in such form as provided by the Corporation. 

(v) Option Shares shall mean the number of shares of Common Stock subject to the option. 

(w) Parent shall mean any corporation (other than the Corporation) in an unbroken chain of corporations ending with the
Corporation, provided each corporation in the unbroken chain (other than the Corporation) owns, at the time of the determination, stock possessing fifty percent (50%) or more of the total combined voting power of all classes of stock in one of the
other corporations in such chain. 
 (x) Participant shall mean the person to whom the option is granted as specified in the
Grant Notice. 
 (y) Permanent Disability shall mean the inability of the Participant to engage in any substantial gainful
activity by reason of any medically determinable physical or mental impairment expected to result in death or to be of a continuous duration of twelve (12) months or more. 

  
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 (z) Plan shall mean the Corporation’s 2017 Stock Incentive Plan. 

(aa) Plan Administrator shall mean either the Board or a committee of the Board acting in its capacity as administrator of the
Plan. 
 (bb) Service shall mean the Participant’s performance of services for the Corporation (or any Parent or
Subsidiary, whether now existing or subsequently established) in the capacity of an Employee, a non-employee member of the board of directors or a consultant or independent advisor. For purposes of this
Agreement, the Participant shall be deemed to cease Service immediately upon the occurrence of either of the following events: (i) the Participant no longer performs services in any of the foregoing capacities for the Corporation or any Parent
or Subsidiary or (ii) the entity for which the Participant is performing such services ceases to remain a Parent or Subsidiary of the Corporation, even though the Participant may subsequently continue to perform services for that entity.
Service shall not be deemed to cease during a period of military leave, sick leave or other personal leave approved by the Corporation; provided, however, that should such leave of absence exceed three (3) months, then for purposes of
determining the period within which the Option (if designated as an Incentive Option in the Grant Notice) may be exercised as such an Incentive Option under the federal tax laws, the Participant’s Service shall be deemed to cease on the first
day immediately following the expiration of such three (3)-month period, unless the Participant is provided with the right to return to Service following such leave either by statute or by written contract. Except to the extent otherwise required by
law or expressly authorized by the Plan Administrator or by the Corporation’s written policy on leaves of absence, no Service credit shall be given for vesting purposes for any period the Participant is on a leave of absence. 

(cc) Stock Exchange shall mean the American Stock Exchange, the Nasdaq Global or Global Select Market or the New York Stock
Exchange. 
 (dd) Subsidiary shall mean any corporation (other than the Corporation) in an unbroken chain of corporations
beginning with the Corporation, provided each corporation (other than the last corporation) in the unbroken chain owns, at the time of the determination, stock possessing fifty percent (50%) or more of the total combined voting power of all classes
of stock in one of the other corporations in such chain. 

  
 9EX-10.2

 Exhibit 10.2 

[Form of CIC Addendum for grants to executive officers 

under 2017 Stock Incentive Plan] 

CIC ADDENDUM 
 TO

 STOCK OPTION AGREEMENT 

The following provisions are hereby incorporated into, and are hereby made a part of, that certain Stock Option Agreement (the “Option
Agreement”) by and between Veritone, Inc. (the “Corporation”) and [PARTICIPANT NAME] (“Participant”) evidencing the stock option granted on [GRANT DATE] to Participant under the Corporation’s 2017
Stock Incentive Plan, and such provisions shall be effective immediately. All capitalized terms in this Addendum, to the extent not otherwise defined herein, shall have the meanings assigned to such terms in the Option Agreement. 

CHANGE IN CONTROL 
 1.
Paragraph 6 of the Option Agreement shall be replaced in its entirety with the following: 
 “6. Change in Control. 

(a) Should a Change in Control occur during Participant’s period of Service, then the Option Shares at the time subject to this option,
as determined by the Plan Administrator in its sole discretion, may be (i) assumed by the successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the terms of the Change in Control transaction or
(ii) replaced with a cash retention program of the successor corporation which preserves the spread existing on the unvested Option Shares at the time of the Change in Control (the excess of the Fair Market Value of those Option Shares over the
Exercise Price payable for such shares) and provides for subsequent payout of that spread in accordance with the Exercise Schedule applicable to those unvested Option Shares as set forth in the Grant Notice and adjusted (to the extent applicable) in
accordance with Paragraph 6(c) below. Notwithstanding the foregoing, no such cash retention program shall be established for this option (or any other option granted to Participant under the Plan) to the extent such program would otherwise be deemed
to constitute a deferred compensation arrangement subject to the requirements of Code Section 409A and the Treasury Regulations thereunder. Any escrow, holdback, earn-out or similar provisions in the
agreement effecting the Change in Control may apply to a cash retention program described in clause (ii) above to the same extent and in the same manner as such provisions apply to a holder of a share of Common Stock, as determined by the Plan
Administrator. 
 (b) In the event the option is assumed, replaced or otherwise continued in effect following the Change in Control
transaction, then this option shall, immediately prior to the effective date of the Change in Control, become vested and exercisable for an additional number of the Option Shares equal to the lesser of (a) twenty-five percent (25%) of the
number of Option Shares initially subject to this option and (b) the number of Option Shares that are not then vested and exercisable pursuant to the Exercise Schedule specified in the Grant Notice. The

 
balance of the assumed Option Shares that remain unvested and unexercisable immediately following the consummation of the Change in Control shall continue to vest and become exercisable either
(i) in accordance with the terms of the Exercise Schedule applicable to those unvested Option Shares as set forth in the Grant Notice or (ii) in a series of twelve (12) successive equal monthly installments upon Participant’s
completion of each additional month of Service over the twelve (12)-month period measured from the effective date of the Change in Control, whichever results in the vesting of such Option Shares occurring on the earliest possible date. In the event
that Participant’s employment is terminated by the Corporation without Cause (as defined below) following a Change in Control, the balance of the remaining unvested options shall immediately vest in full. For the purposes of this option,
“Cause” shall mean (i) a breach by Participant of a material provision of Participant’s Offer Letter with the Corporation or of Participant’s proprietary information and invention assignment with the
Corporation, (ii) failure or refusal by Participant to comply in any material respect with the lawful policies, standards or regulations of the Corporation, (iii) gross negligence or willful misconduct by Participant in the performance of
Participant’s duties or responsibilities to the Corporation that causes material harm to the Corporation, its business or reputation, or (iv) Participant’s conviction, guilty plea or plea of nolo contendere for any crime involving
financial impropriety or moral turpitude or in any felony criminal proceeding, in each case that is materially detrimental to the reputation, character or standing of the Corporation; provided that, with respect to the actions, events or conditions
described in the foregoing clauses (i) and (ii) above, any termination by the Corporation shall be presumed to be other than for Cause unless (A) the Corporation provides written notice to Participant of the applicable action, event or
condition allegedly constituting Cause, and (B) Participant fails to cure, rescind or otherwise remedy the applicable action, event or condition described in such written notice within ten (10) days after delivery of such written notice,
provided that such action, event or condition is capable of being cured, rescinded or remedied. 
 (c) If this option is not assumed,
continued or replaced in accordance with Section 6(a), then the unvested portion of this option shall, immediately prior to the effective date of the Change in Control, become fully vested and exercisable. If this option, as so accelerated,
remains outstanding at the time of a Change in Control, Participant shall be entitled to receive, upon consummation of the Change in Control, a cash payment in an amount equal to the spread existing on the Option Shares that are vested and
exercisable at the time of the Change in Control (the excess of the Fair Market Value of those shares over the aggregate exercise price payable for such shares), if any. The option shall be subject to cancellation and termination in its entirety,
without cash payment or other consideration due the award holder, if the Fair Market Value per share of Common Stock on the date of such Change in Control is less than the per share exercise price in effect for such option. Any escrow, holdback, earn-out or similar provisions in the agreement effecting the Change in Control shall apply to any such cash payment to the same extent and in the same manner as such provisions apply to a holder of a share of
Common Stock. 
 (d) Immediately following the Change in Control, this option shall terminate and cease to be outstanding, except to the
extent assumed by the successor corporation (or parent thereof) or otherwise continued in full force and effect pursuant to the terms of the Change in Control transaction. 

  
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 (e) If this option is assumed in connection with a Change in Control or otherwise continued in
effect, then this option shall be appropriately adjusted, immediately after such Change in Control, to apply to the number and class of securities which would have been issuable to Participant in consummation of such Change in Control had the option
been exercised immediately prior to such Change in Control, and appropriate adjustments shall also be made to the Exercise Price, provided the aggregate Exercise Price shall remain the same. To the extent that the actual holders of the
Corporation’s outstanding Common Stock receive cash consideration for their Common Stock in consummation of the Change in Control, the Plan Administrator may, in its sole discretion, provide in the document evidencing the Change in Control that
the successor corporation (or parent thereof) shall, in connection with the assumption or continuation of this option, substitute one or more shares of its own common stock with a fair market value equivalent to the cash consideration paid per share
of Common Stock in such Change in Control. 
 (f) This Agreement shall not in any way affect the right of the Corporation to adjust,
reclassify, reorganize or otherwise change its capital or business structure or to merge, consolidate, dissolve, liquidate or sell or transfer all or any part of its business or assets.” 

2. Except as set forth above, the remaining terms of the Option Agreement shall remain in full force and effect. 

IN WITNESS WHEREOF, the parties have executed this Addendum as of the Effective Date specified below. 

 

	
	VERITONE, INC.
	
	By:
                                         
                                   
	Name:
                                         
                                 
	Title:
                                         
                                 
	
	PARTICIPANT
	
	  

	[PARTICIPANT NAME]

 EFFECTIVE DATE: [DATE] 

  
 3

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