Document:

Form of Non-Competition Agreement

 Exhibit 10.4 
 NON-COMPETITION AGREEMENT 
 This Non-Competition Agreement (this “Agreement”) is
entered into as of [ ], 2006 between Idearc Media Corp., a Delaware corporation (“Publisher”), and Verizon Communications Inc., a Delaware corporation (“Verizon”). Capitalized terms not otherwise
defined herein shall have the meanings assigned to such terms the Publishing Agreement (as defined below). 
 RECITALS 
 WHEREAS, Verizon and Idearc Inc. (“Spinco”), Publisher’s ultimate parent company, have entered into the Distribution Agreement,
dated as of [ ] (the “Distribution Agreement”), pursuant to which (i) Verizon shall separate the Spinco Assets (as defined in the Distribution Agreement) from the Verizon Assets (as defined in the Distribution
Agreement), (ii) in exchange for the contribution to Spinco, directly or indirectly, of the Spinco Assets, Spinco shall issue to Verizon the Spinco Common Stock (as defined in the Distribution Agreement) and the Spinco Exchange Notes (as
defined in the Distribution Agreement) and cash and (iii) Verizon shall distribute all of the issued and outstanding shares of Spinco Common Stock to Verizon’s stockholders; 
 WHEREAS, in connection with the transactions contemplated by the Distribution Agreement, Publisher, Verizon and certain of Verizon’s Affiliates are,
concurrently with the execution of this Agreement, entering the Publishing Agreement (the “Publishing Agreement”), pursuant to which Verizon is, among other things, designating Publisher as its exclusive official publisher of
Directory Products within certain of its Service Areas, subject to the terms and conditions set forth therein; 
 WHEREAS, in connection with
the transactions contemplated by the Distribution Agreement and the Publishing Agreement, Verizon has agreed to certain non-competition and non-solicitation covenants, as set forth in this Agreement; 
 NOW, THEREFORE, in consideration of the premises and of the mutual covenants and agreements herein contained, the Parties, intending to be legally bound,
agree as follows: 
 ARTICLE I 
 DEFINITIONS 
 Section 1.1 General Rules of Construction. For all purposes of this Agreement: (i) the terms defined
in this Agreement include the plural as well as the singular; (ii) all references in this Agreement to designated “Articles,” “Sections” and other subdivisions are to the designated Articles, Sections and other subdivisions
of the body of this Agreement; (iii) pronouns of either gender or neuter include, as appropriate, the other pronoun forms; (iv) the words “herein,” “hereof” and “hereunder” and other words of 

 similar import refer to this Agreement as a whole and not to any particular Article, Section or other subdivision;
(v) “or” is not exclusive; (vi) “including” and “includes” shall be deemed to be followed by “but not limited to” and “but is not limited to,” respectively; (vii) any definition of or
reference to any law, agreement, instrument or other document herein shall be construed as referring to such law, agreement, instrument or other document as from time to time amended, supplemented or otherwise modified; and (viii) any
definition of or reference to any statute shall be construed as referring also to any rules and regulations promulgated thereunder. 
 Section 1.2 Definitions. The following definitions shall apply within this Agreement. 
 “Agreement”
has the meaning set forth in the introductory paragraph of this Agreement. 
 “Branding Agreement” means the Branding
Agreement, dated as of the date hereof, between Verizon Licensing Company and Publisher. 
 “Business Day” means any day
other than a Saturday, a Sunday or a day on which banks in New York, New York are authorized or obligated by law or executive order to close. 
 “Covenant Cure Period” has the meaning set forth in Section 3.2. 
 “Directory Product” means
a telephone directory product or service consisting principally of searchable (e.g., by alphabet letter or category of products or services) multiple landline telephone listings and classified advertisements that is delivered or otherwise made
available to end users in tangible media (e.g., paper directories, CD-ROM), or digital media (e.g., PDA download but only downloads of a complete directory product that is otherwise published in tangible media) but shall not include any of the
foregoing products or service made available or delivered by electronic media (e.g., Internet, CATV, satellite, broadcasting). 
 “Distribution Agreement” has the meaning set forth in the first recital of this Agreement. 
 “Excluded
Affiliates” means Cellco Partnership, d/b/a Verizon Wireless (for so long as it is not a wholly owned subsidiary of Verizon) and each subsidiary partnership, corporation, limited liability company or other business entity thereof, and any
other entity as to which Verizon does not directly or indirectly possess the sole legal or contractual right to cause such entity to enter into contractual arrangements (it being understood that no wholly owned subsidiary of Verizon shall be an
Excluded Affiliate); provided that any such entity shall cease to be an Excluded Affiliate if, when and for so long as Verizon obtains the sole legal or contractual right to cause such entity to enter into contractual arrangements.

 “Independent Markets” means geographic areas listed on Schedule 1.2. 
  

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 “Intellectual Property Agreement” means the Intellectual Property Agreement, dated as of
the date hereof, between Verizon and Publisher. 
 “Internet” means the collection of computer and telecommunications
facilities, including equipment and operating software, which comprise the interconnected world-wide network of networks that employ the “transmission control protocol/internet protocol”, or any predecessor or successor protocols to such
protocol, and includes the world wide web. 
 “Internet Services” means the marketing, advertising, sale and/or provision of
goods and services, directly or indirectly, through or using the Internet, and (ii) the marketing, advertising, sale and/or provision of services offered by Publisher as of the Effective Date, delivered over wireless networks to the handsets of end
users, which are known as “SuperPages On the Go” services. 
 “IYP Directory Product” means that portion of
Internet Services provided via a web-site intended to be accessible by end-users using a personal computer that consists primarily of searchable (e.g., by alphabet letter or category) multiple wireline telephone listings of businesses and classified
(in a manner substantially similar to that used in Publisher’s print Directory Products) advertisements located in the United States of America (excluding its territories and possessions) and which is substantially similar in all material
respects as to look and functionality, to the “Yellow Pages” web pages portion contained in Publisher’s “SuperPages.com” web site as of the Effective Date.. 
 “IYP Restrictions” means the restrictions contained in Section 2.1(b), as limited by Section 2.3(o). 
 “Law” means any federal, state, local, municipal, foreign, international, multinational or other constitution, law, ordinance, principle
of common law, code, regulation, statute or treaty. 
 “Material Default” means, with respect to either Party, a breach of
any material term, condition, covenant or obligation of this Agreement that is so material and continuing that it has the effect of abrogating such Party’s performance and the other Party’s enjoyment of the benefits under this Agreement
taken as a whole, including an uncured breach by Verizon of Section 2.2(a). 
 “Party” means each of Publisher and
Verizon (collectively, the “Parties”). 
 “Person” means an association, a corporation, an individual, a
partnership, a limited liability company, a trust or any other entity or organization, including a Governmental Entity. 
 “Publisher” has the meaning set forth in the preamble to this Agreement. 
 “Publisher Parties”
has the meaning set forth in the introductory paragraph of this Agreement. 
 “Publishing Agreement” has the meaning set
forth in the second recital of this Agreement. 
  

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 “Publisher Region” means (i) the geographic area (which may not be contiguous)
comprised of all of the Service Areas and (ii) the geographic area (which may not be contiguous) comprised of all of the Independent Markets. 
 “Remediable Breach” has the meaning set forth in Section 3.2 
 “Restricted Activity Notice”
has the meaning set forth in Section 3.1. 
 “Spinco” has the meaning set forth in the first recital of this Agreement.

 “Verizon” has the meaning set forth in the preamble to this Agreement. 
 “Verizon Restricted Activities” has the meaning set forth in Section 2.1. 
 “Verizon Successor” has the meaning set forth in Section 2.2 (a). 
 “Voice Portal Directory” means a telephone directory product or service that the user accesses through an interactive voice portal.

 ARTICLE II 
 VERIZON
NON-COMPETITION COVENANTS 
 Section 2.1 Restrictions. 
 (a) Subject to the exclusions, exceptions and limitations expressly set forth in this Agreement, and without limiting any restriction with respect to
Verizon’s use of trademarks and trade names as set forth in the Intellectual Property Agreement, Verizon agrees that it and its Affiliates (other than the Excluded Affiliates) (i) shall not, (ii) shall not act as a sales agent on
behalf of a third Person in order to, or (iii) shall not enter into a joint venture, strategic alliance, product bundling, revenue sharing or similar arrangement with a third Person a purpose of which is to (or subsequently vote in favor of or
give its consent to any modification of any such arrangement a primary purpose of which is to), publish, market, sell or distribute any Directory Products that (A) consist principally of listings and classified advertisements of subscribers in
the Publisher Region and (B) are directed primarily at end users in the Publisher Region (“Verizon Restricted Activities”); provided, however, that if the Publishing Agreement is terminated with respect to any
Service Area(s) (thereby causing the definition of Publisher Region to exclude such Service Area(s)), the obligations and restrictions of this Section 2.1 shall no longer apply with respect to such Service Area(s), without limiting the
continued application of such obligations and restrictions with respect to the remaining Service Areas. 
 (b) For a period of one year from
the Effective Date, Verizon agrees that it and its Affiliates (other than Excluded Affiliates) (i) shall not, (ii) shall not act as a sales agent on behalf of a third Person in order to, or (iii) shall not enter into a joint venture,
strategic alliance, product bundling, revenue sharing or similar arrangement with a third Person a purpose of which is to (or subsequently vote in favor of or give its consent to any modification of any such arrangement a primary purpose of which is
to) publish, market, or sell any IYP Directory Product provided by Publisher. 
  

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 Section 2.2 Successor Restrictions. 
 (a) Subject to the exclusions, exceptions and limitations expressly set forth in this Agreement, following a Change of Control of Verizon whereby Verizon
is no longer directly bound as a Party to this Agreement (e.g., because the Change of Control is a sale or transfer of assets or is the result of a transaction pursuant to which the successor, surviving or acquiring entity (the “Verizon
Successor”) does not automatically succeed to the obligations of Verizon by operation of law), Verizon shall require the Verizon Successor to agree in writing to assume this Agreement on substantially similar terms as are then in effect
hereunder. 
 (b) Subject to the exclusions, exceptions and limitations expressly set forth in this Agreement, if Verizon exits any Service
Area in the Publisher Region as a result of (i) a sale, assignment or other transfer of access lines, (ii) a merger or other business combination transaction with a Person in respect of access lines, or (iii) any other agreement with
any third Person pursuant to which such Person shall provide local telephone service in lieu of Verizon in such Service Area (or portion thereof), and, in any of the foregoing cases, such event does not constitute a Change of Control:
(A) Verizon shall, if Publisher has entered into with the acquiring Person binding agreements on terms substantially similar to the Publishing Agreement and Branding Agreement (to the extent set forth in Section 3.8(c) of the
Publishing Agreement), require the acquiring Person to agree to enter into with Publisher, and Publisher shall enter into with such Person, a binding agreement on terms substantially similar to this Agreement, excluding Section 2.1(b), with
respect to the relevant Service Area(s) and (B) neither Publisher nor Verizon shall be released from its obligations under this Agreement other than with respect to such Service Area or portion thereof. 
 Section 2.3 Exceptions and Limitations. 
 (a) None of Verizon, the Verizon Successor or any of their respective Affiliates shall be deemed to have engaged in Verizon Restricted Activities or violated the IYP Restrictions with respect to marketing and sales by non-employee sales
agents if such Person uses its commercially reasonable efforts, including establishing reasonable procedures, to restrict the activities of those of their respective agents and other distribution parties that are marketing Verizon local telephone
service on an exclusive basis (e.g., the agents do not represent any other provider of local telephone service) from engaging in Verizon Restricted Activities. 
 (b) Publisher acknowledges and agrees that, except for the IYP Restrictions, none of Verizon, the Verizon Successor or any of their respective Affiliates (including the Excluded Affiliates) shall have any restrictions
on the publication, marketing, sale or distribution of Directory Products directed principally at end-users outside the Publisher Region using any brand, other than the brands “SuperPages” or any combination mark of “SuperPages”
and “Spinco”. 
  

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 (c) Nothing contained in this Agreement shall prohibit any of Verizon, the Verizon Successor or any of
their respective Affiliates (including, for the avoidance of doubt, the Excluded Affiliates) from engaging in any activity in which it is required by Law to engage in itself or through its Affiliates, including publishing or distributing White Pages
to the extent permitted or required in the event of a Publishing Order, subject and pursuant to the terms and conditions of Section 3.11 of the Publishing Agreement. 
 (d) Nothing contained in this Agreement shall restrict the Verizon Successor from continuing to publish, market, sell or distribute (on its own behalf or on behalf of any third Person) Directory Products in those
Service Areas and Independent Markets in the Publisher Region in which it was conducting any such business at the date of execution of the agreement(s) pursuant to which such Change of Control or disposition transaction occurs; provided,
however, that the Verizon Successor: (i) may not materially expand the geographic scope of such Directory Products within such Service Area(s); and (ii) beginning with the publication of any Directory Product that is printed or
otherwise distributed more than 15 months after the Change of Control or disposition transaction is consummated, the Verizon Successor may not brand any such Directory Product with the brand used by Verizon or any successor of Verizon (other than
the Verizon Successor) that is an incumbent local exchange carrier in the Service Areas in its capacity as the incumbent local exchange carrier in the Service Area(s) covered by such Directory Product. 
 (e) Nothing contained in this Agreement shall prohibit Verizon or any its Affiliates from acting as a sales agent or entering into a joint venture,
strategic alliance, product bundling, revenue sharing or similar relationship with an entity that is engaged in a Verizon Restricted Activity or any activity that would constitute a violation of the IYP Restrictions so long as Verizon or such
Affiliate (it being understood that no Person with which Verizon or any of its Affiliates enters into any relationship contemplated by this Section 2.3(e) shall be considered an Affiliate of Verizon or any of its Affiliates) is not itself
engaged in any activity in connection with such relationship that is a Verizon Restricted Activity or a violation of the IYP Restrictions. 
 (f) Nothing contained in this Agreement shall prohibit Verizon or any of its Affiliates from distributing in any Service Area or Independent Market a de minimis number of telephone directories that cover a geographic area that does not
include such Service Area. 
 (g) Except for the IYP Restrictions, nothing contained in this Agreement shall prohibit Verizon or any of its
Affiliates from providing, directly or indirectly, products and services of any kind, delivered or accessed through the internet, over the telephone network, via CATV system or any other similar methods of transmission, including products or
services that are available or accessible in the Publisher Region that contain searchable (e.g., by alphabet letter or category) multiple telephone listings and classified advertisements of Persons doing business and located in the Publisher Region.

  

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 (h) Nothing contained in this Agreement shall prohibit Verizon or any of its Affiliates from providing
any tangible or intangible telephone directory product consisting principally of searchable (e.g., by alphabet letter or category of products or services) multiple wireless or mobile telephone listings and classified advertisements. 
 (i) Nothing contained in this Agreement shall prohibit Verizon or any of its Affiliates from providing any “411” or similar service that
delivers information in the form of a voice response (live or automated), text message, web page link or download to a wireless or mobile telephone in response to a user-initiated request. 
 (j) The restrictions in Section 2.1 shall cease to apply to any Affiliate of Verizon at such time as such Affiliate is no longer an Affiliate of
Verizon or any successor of Verizon. 
 (k) Nothing contained in this Agreement shall prohibit any of Verizon, the Verizon Successor or any
of their respective Affiliates from holding and making passive investments in securities of any Person whose securities are publicly traded in a generally recognized market, provided that the equity interest of Verizon, the Verizon Successor
or such Affiliate therein does not exceed 40% of the outstanding shares or interests in such Person and Verizon, the Verizon Successor or such Affiliate does not have effective control of management or policies of such Person. 
 (l) Without limiting any restriction with respect to Verizon’s use of trademarks and trade names as set forth in the Intellectual Property
Agreement, Publisher acknowledges and agrees that none of Verizon, the Verizon Successor or any of their respective Affiliates shall be under any restrictions with respect to any Voice Portal Directory. 
 (m) Nothing contained in this Agreement shall restrict Verizon from making an acquisition of any business that engages in activities that would, if
engaged in by Verizon, constitute a violation of the restrictions contained in this Article II, so long as such activities account for less than 20% of the revenues of such business and, within two years of the date of such acquisition, Verizon
disposes of (including by means of a distribution to its stockholders or placing such business in trust for sale to a third-party) or otherwise ceases, and causes its Affiliates to cease, to engage in such activities, but only to the extent
conducted in the Service Areas. 
 (n) Nothing contained in this Agreement shall prohibit any Excluded Affiliate from providing any product
or services of any kind or nature, including products or services that would otherwise constitute Verizon Restricted Activities or violate the IYP Restrictions. 
 (o) The restrictions described in Section 2.1(b) shall not prevent Verizon or its Affiliates from: 
  

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 (i) making an acquisition of any business that engages in activities that would, if
engaged in by Verizon, constitute a violation of the restrictions contained in this Article II, so long as such activities account for less than 20% of the revenues of such business; 
 (ii) operating an Internet “White Pages” or similar product that contains listings of residential and business customers;

 (iii) delivering products and services over the Internet (e.g., video-on-demand, music downloads, games, software, portals,
web-sites); 
 (iv) operating an Internet shopping site or otherwise offering and selling products and services which may be
ordered over the Internet but are not delivered over the Internet; 
 (v) operating a web-site accessible by end users that
includes a search engine so long as the search engine results do not consist primarily of classified advertisements that are (A) paid for by advertisers and (B) contain more than a listing and a web-site link; 
 (vi) maintaining a web-site link or portal to a third party operated search engine so long as such third party operated search engine does
not exclusively consist of an IYP Directory Product, other than an IYP Directory Product of Publisher; 
 (vii) offering any
product or service through Verizon’s or its Affiliate’s “FIOS TV” service other than an IYP Directory Product; 
 (viii) continuing to offer, provide or sell any product or service of a type offered, provided or sold by Verizon or its Affiliates (other than Publisher or its subsidiaries) immediately prior to the Effective Time; and 
 (ix) offering, providing or selling any product or service under development(other than by Publisher or its subsidiaries) immediately
prior to the Effective Time, so long as such product or service is made available not more than three months after the Effective Time. 
 ARTICLE III 
 DISPUTE RESOLUTION 
 Section 3.1 Notice. Publisher shall promptly notify Verizon of any activity it believes violates or will violate any of its rights under Article II (a “Restricted Activity Notice”), which
Restricted Activity Notice shall indicate whether Publisher reasonably believes the alleged or threatened breach is capable of cure. Verizon shall respond in writing within 15 Business Days to any Restricted Activity Notice it receives, describing
any objection to the assertions set forth in such Restricted Activity Notice or, if such matters are not objected to, describing its intentions regarding the cure of such violation(s). 
  

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 Section 3.2 Cure. If a breach or threatened breach of Verizon’s obligations under
Article II is capable of cure (a “Remediable Breach”), Verizon shall have 90 days after its receipt of a Restricted Activity Notice with respect to such Remediable Breach to cure such Remediable Breach (“Covenant Cure
Period”); provided, however, that such Covenant Cure Period shall be extended for such additional period of time as shall be reasonably necessary to permit Verizon to cure or cause to be cured such Remediable Breach if such
Remediable Breach has not been remedied within the initial Covenant Cure Period, so long as during the initial Covenant Cure Period Verizon diligently endeavors to cure or cause to be cured such Remediable Breach, and if such extension would not
reasonably be expected to have a material adverse effect on Publisher. If the existence of a Remediable Breach is disputed in good faith and a timely manner, but it is then determined pursuant to Section 3.3 that such Remediable Breach exists,
Verizon shall then have 60 days from the date of such determination (or such longer period as may be reasonably necessary to cure or caused to be cured such Remediable Breach as may be permitted on the same terms and conditions set forth in the
proviso to the preceding sentence) to cure or caused to be cured such Remediable Breach. 
 Section 3.3 Escalation. If there is
any continuing objection or dispute in connection with a Restricted Activity Notice following the Covenant Cure Period, if applicable, the Parties shall refer such dispute to a senior executive officer of each of Verizon and Publisher, who shall for
15 Business Days attempt in good faith to resolve such dispute and determine the appropriate remedial action. 
 ARTICLE IV 
 REMEDIES AND ENFORCEMENT 
 Section 4.1
Injunctive Relief. Verizon recognizes and agrees that a breach or threatened breach of any of its obligations under Article II would cause irreparable harm to Publisher and its Affiliates, that Publisher’s remedies at law in the event of
such breach or threatened breach would be inadequate. Accordingly, if Verizon fails to cure or cause to be cured any breach or threatened breach after notice thereof and, if applicable, expiration of the Covenant Cure Period (and any extension
thereof as contemplated by Section 3.2), a restraining order or injunction or both may be issued against Verizon, in addition to, and not in lieu of, any other right or remedy that may be available to Publisher, without posting any bond or
other form of security and without the necessity of proving actual damages. In connection with any such action or proceeding for injunctive relief, Verizon hereby agrees, to the maximum extent permitted by law, to have each provision of this
Section 4.1 specifically enforced against it, and consents to the entry of injunctive relief against it, enforcing or restraining any breach or threatened breach of its obligations under this Agreement. 
  

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 Section 4.2 Term and Termination. 
 (a) This Agreement shall become effective at the Effective Time and remain in effect until the 30th anniversary of the Effective Date, unless earlier terminated in whole or in part as provided herein; provided, however, that the restrictions in
Section 2.1 applicable to the Independent Markets will terminate on the 5th anniversary of the Effective Date
unless sooner terminated pursuant to Section 4.2(e) or any other provision of this Agreement. 
 (b) If the Publishing Agreement is
terminated in accordance with its terms, either Party may terminate this Agreement immediately. 
 (c) If the Publishing Agreement is
terminated with respect to one or more Service Areas pursuant to any of the provisions of Section 6.2 thereof, Verizon may terminate the restrictions under Article II with respect to such Service Area(s). 
 (d) If the Branding Agreement is terminated with respect to one or more Service Areas pursuant to Section 11(d)(v) thereof, Verizon may terminate
the restrictions under Article II with respect to such Service Area(s). 
 (e) The provisions of this Agreement will cease to apply to any
Independent Markets if any of Verizon or its Affiliates (i) becomes a LEC in such Independent Market by merger, acquisition of assets or stock or otherwise and is subject to Publishing Obligations with respect to such Independent Market, or
(ii) acquires a business not more than 20% of the revenues of which are derived from the publication of print telephone directories and such business publishes one or more telephone directories which are primarily distributed in such
Independent Market. 
 (f) If this Agreement is terminated with respect to one or more Independent Markets pursuant to Section 4.2(e),
Publisher’s rights under Section 2(b) of the Branding Agreement with respect to such Independent Market(s) shall terminate on the 18-month anniversary of such termination of this Agreement. 
 Section 4.3 Acknowledgments. Verizon expressly agrees that the duration, scope and geographic area of the restrictions set forth in each of
Article II are reasonable. Verizon acknowledges and agrees that the covenants and restrictions above are necessary, fundamental and required for the protection of Publisher’s business, that such covenants and restrictions relate to matters that
are of a special, unique and extraordinary value and that the Parties would not enter into the Distribution Agreement or the Publishing Agreement, or the transactions contemplated thereby, without the protection provided by this Agreement.

 Section 4.4 Enforcement. The covenants set forth in Article II shall be construed as divided in separate and distinct
covenants with respect to each jurisdiction. If any provision or covenant in this Agreement is more restrictive than permitted by the laws of any jurisdiction in which either Party seeks enforcement hereof, such provision shall be limited to the
extent required to permit enforcement under such laws. If, in any proceeding, a court or arbitral panel refuses to enforce any of the separate covenants 
  

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 contained herein, then such unenforceable covenant shall be deemed eliminated from this Agreement for the purpose of
those proceedings to the extent necessary to permit the remaining separate covenants to be enforced. If the provisions of this Agreement are ever deemed to exceed the duration, geographical limitations or scope permitted by applicable law, then such
provisions shall be reformed to the maximum time or geographic limitations in scope, as the case may be, permitted by applicable law. 
 ARTICLE V 
 MISCELLANEOUS 
 Section 5.1 Confidentiality. Each Party may disclose to the other Confidential Information. Each Party agrees to keep Confidential Information of the other Party confidential, and not to disclose such information to any third
Party, except to those of its employees, subcontractors, consultants and agents with a need to know such Confidential Information solely for the purpose of performing the receiving Party’s obligations under this Agreement and the other
Commercial Agreements and as otherwise permitted under this Agreement and the other Commercial Agreements; provided, that any such employees, subcontractors, consultants or agents shall first be informed by the recipient Party of the
confidential nature of the Confidential Information and agree to be bound by confidentiality terms no less restrictive than those set forth herein. The recipient of Confidential Information may use the Confidential Information and make copies of
Confidential Information only as reasonably necessary to perform its obligations under this Agreement and the other Commercial Agreements and as otherwise permitted under this Agreement and the other Commercial Agreements. All such copies will be
subject to the same restrictions and protections as the original. Each Party will safeguard such Confidential Information from unauthorized use or disclosure with at least the same degree of care with which the recipient Party safeguards its own
Confidential Information. The recipient Party will be responsible for any breach of the obligations set forth herein by the recipient’s employees, subcontractors, consultants or agents. Confidential Information belonging to a Party that is in
the possession of the other Party will be returned, or destroyed at the disclosing Party’s request, within 30 days after a written request is delivered to the recipient, including any copies made by the recipient Party. If either Party loses or
makes an unauthorized disclosure of the other Party’s Confidential Information, it will notify such other Party immediately and use commercially reasonable efforts to retrieve the lost or wrongfully disclosed information. A Party may disclose
Confidential Information which is required to be disclosed by law, a court of competent jurisdiction or governmental or administrative agency so long as the disclosing Party has been notified of the requirement promptly after the receiving Party
becomes aware of the requirement and so long as the receiving Party undertakes all lawful measures to avoid disclosing such information until the disclosing Party has had reasonable time to seek a protective order and complies with any protective
order that covers the Confidential Information to be disclosed. 
 Section 5.2 Further Assurances. Each Party shall take such
other actions as any other Party may reasonably request or as may be necessary or appropriate to consummate or implement the transactions contemplated by this Agreement or to evidence such events or matters. 
  

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 Section 5.3 No Agency. Nothing in this Agreement, and no action of or inaction by any of the
Parties, shall be deemed or construed to constitute an agency relationship between the Parties. Each Party is acting independently of the other and neither Party has the authority to act on behalf of or bind the other Party. 
 Section 5.4 Governing Law; Service of Process; Jurisdiction. This Agreement and the legal relations between the parties hereto shall be
governed by and construed in accordance with the laws of the State of New York, without regard to the conflict of laws rules thereof to the extent such rules would require the application of the law of another jurisdiction. The state or federal
courts located within the City of New York shall have exclusive jurisdiction over any and all disputes between the parties hereto, whether in law or equity, arising out of or relating to this agreement and the agreements, instruments and documents
contemplated hereby and the parties consent to and agree to submit to the exclusive jurisdiction of such courts. Each of the Parties hereby waives and agrees not to assert in any such dispute, to the fullest extent permitted by applicable law, any
claim that (i) such Party is not personally subject to the jurisdiction of such courts, (ii) such party and such Party’s property is immune from any legal process issued by such courts or (iii) any litigation or other proceeding
commenced in such courts is brought in an inconvenient forum. The Parties hereby agree that mailing of process or other papers in connection with any such action or proceeding in the manner provided in Section 5.8, or in such other manner as
may be permitted by law, shall be valid and sufficient service thereof and hereby waive any objections to service accomplished in the manner herein provided. 
 Section 5.5 Waiver of Jury Trial. EACH PARTY IRREVOCABLY AND UNCONDITIONALLY WAIVES, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING
OUT OF OR RELATING TO THIS AGREEMENT, ANY OTHER RELATED DOCUMENT OR THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY. 
 Section 5.6
Amendments; Waivers. Except as expressly provided herein, this Agreement and any attached schedule may be amended only by agreement in writing of all Parties. No waiver of any provision nor consent to any exception to the terms of this
Agreement shall be effective unless in writing and signed by all Parties and then only to the specific purpose, extent and instance so provided. No failure on the part of any Party to exercise or delay in exercising any right hereunder shall be
deemed a waiver thereof, nor shall any single or partial exercise preclude any further or other exercise of such or any other right. 
 Section 5.7 No Assignment. Neither this Agreement nor any rights or obligations hereunder are assignable by one Party without the express prior written consent of the other Party; provided, however, that:

  

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 (i) either Party may assign this Agreement upon written notice to the other Party to any
of its Affiliates without the consent of the other Party if the assigning Party requires such Affiliate to agree in writing to assume this Agreement and the assigning Party remains liable for its obligations under each such agreement; 
 (ii) a Change of Control of either Party shall not be deemed to be an assignment of this Agreement, provided that if the relevant
Party is no longer directly bound as a Party to this Agreement (e.g., because the Change of Control is a sale or transfer of assets or is the result of a transaction pursuant to which the successor, surviving or acquiring entity does not
automatically succeed to the obligations of such Party by operation of law), the successor, surviving or acquiring entity shall agree in writing (in form and substance reasonably satisfactory to the other Party) to assume this Agreement; and

 (iii) Publisher may assign this Agreement as to the Primary Directories with respect to any Service Areas to any Person
(other than an Affiliate of Publisher), provided that such Person shall agree in writing (in form and substance reasonably satisfactory to Verizon) to assume this Agreement to the extent of the relevant Service Area(s) and Verizon consents in
writing to such assignment (such consent to not be unreasonably withheld). 
 Section 5.8 Notices. All notices, demands and other
communications to be given or delivered under or by reason of the provisions of this Agreement shall be in writing and shall be deemed to have been given: (i) immediately when personally delivered; (ii) when received by first class mail,
return receipt requested; (iii) one day after being sent by Federal Express or other overnight delivery service; or (iv) when receipt is acknowledged, either electronically or otherwise, if sent by facsimile, telecopy or other electronic
transmission device. Notices, demands and communications to the other Party shall, unless another address is specified by such Party in writing, be sent to the address indicated on Schedule 5.8, as such Schedule may be amended with respect to a
party from time to time by such party by written notice to the other party. 
 Section 5.9 Entire Agreement. This Agreement,
including any schedules attached hereto, and the Commercial Agreements constitute the entire agreement between the Parties pertaining to the subject matter hereof and supersedes all prior agreements and understandings of the Parties in connection
therewith. 
 Section 5.10 Severability. If any provision of this Agreement is held to be unenforceable for any reason, it shall
be adjusted rather than voided, if possible, to achieve the intent of the Parties. All other provisions of this Agreement shall be deemed valid and enforceable to the extent possible. 
 Section 5.11 Headings. The descriptive headings of the Articles, Sections and subsections of this Agreement are for convenience only and do
not constitute a part of this Agreement. 
  

 13 

 Section 5.12 Counterparts. This Agreement and any amendment hereto or any other agreement
delivered pursuant hereto may be executed in one or more counterparts and by different Parties in separate counterparts. All counterparts shall constitute one and the same agreement and shall become effective when one or more counterparts have been
signed by each Party and delivered to the other Party. 
 Section 5.13 Successors and Assigns; No Third Party Beneficiaries. This
Agreement is binding upon and shall inure to the benefit of each Party and their respective successors or assigns, and nothing in this Agreement, express or implied, is intended to confer upon any other Person or Governmental Entity any rights or
remedies of any nature whatsoever under or by reason of this Agreement. 
 Section 5.14 Representation by Counsel;
Interpretation. Each Party acknowledges that it has been represented by counsel in connection with this Agreement. Accordingly, any rule of law or any legal decision that would require interpretation of any claimed ambiguities in this Agreement
against the Party that drafted it has no application and is expressly waived. The provisions of this Agreement shall be interpreted in a reasonable manner to effect the intent of the Parties. 
 [Signature Page Follows] 
  

 14 

 IN WITNESS WHEREOF, each of the Parties has caused this Agreement to be executed by its duly authorized
officers as of the day and year first above written. 
  

			
	 VERIZON COMMUNICATIONS INC.

		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	
	
	 IDEARC MEDIA CORP.

		
	 By:
	 	  

	 Name:
	 	
	 Title:
	 	

  

 15Form of Branding Agreement

 Exhibit 10.5 
 BRANDING AGREEMENT 
 between 
 VERIZON LICENSING COMPANY 
 and 
 IDEARC MEDIA CORP. 
             , 2006 

 BRANDING AGREEMENT 
 This Branding Agreement (the “Branding Agreement”), dated as of             , 2006, is between Verizon Licensing Company, a Delaware
corporation (“Licensor”), and Idearc Media Corp., a Delaware corporation (“IMC” or “Licensee”) (Licensor and Licensee being hereinafter referred to individually as a “Party” and
collectively as the “Parties”). 
 WHEREAS, Licensor is the owner of, or has a valid license to use and sublicense the use
of, the trademarks, service marks, domain names, slogans, geographical indications, trademark designs, logos and trade names identified on Schedules A, B and C attached hereto and hereby made a part of this Branding Agreement (the “Licensed
Marks”); 
 WHEREAS, Verizon Communications Inc. (“Parent”) and Idearc Inc. (“Spinco”) have
entered into the Distribution Agreement, dated as of [                    ] (the “Distribution Agreement”), pursuant to which
(i) Parent shall separate the Spinco Assets (as defined in the Distribution Agreement) from the Verizon Assets (as defined in the Distribution Agreement), (ii) in exchange for the contribution to Spinco, directly or
indirectly, of the Spinco Assets, Spinco shall issue to Parent the Spinco Common Stock (as defined in the Distribution Agreement) and distribute to Parent the Spinco Exchange Debt (as defined in the Distribution Agreement) and cash and
(iii) Parent shall distribute all of the issued and outstanding shares of Spinco Common Stock to Parent’s stockholders; 
 WHEREAS, IMC, Parent and Verizon Services Corp. (“Verizon”) have entered in to the Publishing Agreement, dated as of
[                    ], (the “Publishing Agreement”) pursuant to which IMC is willing to fulfill the Publishing Obligations
(as defined in the Publishing Agreement) of the Parent on the terms and conditions set forth in the Publishing Agreement; 
 WHEREAS, for a
limited period of time following the closing of the transactions described in the Distribution Agreement (such date, the “Closing Date,” and such event, the “Closing”), Licensee desires to obtain a nonexclusive,
limited license to phase out use of the Licensed Marks identified in Schedule A (the “Licensed Schedule A Marks”) in connection with the conduct of the Business (as defined below); 
 WHEREAS, following the Closing, Licensee desires to obtain an exclusive, limited license to continue to use the Licensed Marks identified in Schedule B
(the “Licensed Schedule B Marks”) in connection with the printing and distribution of the Primary Directories (other than Internet Services) and a nonexclusive, limited license to continue to use the Licensed Schedule B Marks in
connection with the printing and distribution of Special Directory Products (defined below); 
 WHEREAS, following the Closing, Licensee
desires to obtain a nonexclusive, limited license to continue to use the Licensed Marks identified in Schedule C (the “Licensed Schedule C Marks”) in connection with the conduct of portions of the Internet Services in the delivery
of Directory Products in electronic media; and 
  

 1 

 WHEREAS, in connection with and furtherance of, and as consideration for, the performance by Licensee of
its obligations under the Publishing Agreement, Licensor is willing to grant Licensee the aforementioned limited licenses to use the Licensed Marks in connection with the conduct of the Business but only for so long and to the extent that Licensee
performs the Publishing Obligation pursuant to the Publishing Agreement, and upon the following terms and conditions. 
 AGREEMENT

 In consideration of the mutual promises contained herein and intending to be legally bound, the Parties agree as follows: 

1. Definitions. 
 Capitalized terms used but
not defined herein have the meanings assigned to them in the Intellectual Property Agreement (as defined below). Other capitalized terms, as used herein, have the meanings set forth below or in the body of this Branding Agreement. 
 “Activity Default Notice” is defined in Section 11(d)(v). 
 “Affiliate” is defined in the Publishing Agreement. 
 “Business” means the business of publishing and providing directory products and services, consisting principally of searchable (e.g., by alphabet letter or category) multiple wireline telephone
listings and classified advertisements primarily of Persons located in the Territory that are targeted primarily at and distributed primarily to end users located in the Territory in tangible media (e.g., paper directories), electronic media (e.g.,
Internet) and digital media (e.g., PDA download) and soliciting and entering into agreements with advertisers to place advertising in the foregoing directory products; provided, however, the foregoing shall not include directory products and
services comprised primarily or substantially of wireless telephone listings. 
 “Business Day” means a day (excluding
Saturday and Sunday) on which banks generally are open for the transaction of business in New York, New York. 
 “Closing”
is defined in the Recitals of this Branding Agreement. 
 “Closing Date” is defined in the Recitals of this Branding
Agreement. 
 “Directory Product” means a telephone directory product consisting principally of searchable (e.g., by
alphabet letter or category of products or services) multiple wireline telephone listings and/or classified advertisements that is delivered or otherwise made available to end users in tangible media (e.g., paper directories, CD-ROM) or digital
media (e.g., PDA download). 
  

 2 

 “Expanded License Area” or “ELA” is defined in Section 2(b)(iii)
of this Branding Agreement. 
 “ILEC” means an incumbent local exchange carrier. 
 “IMC” is defined in the Preamble of this Branding Agreement. 
 “Intellectual Property Agreement” means the Intellectual Property Agreement dated as of the Closing by and between
[        ] and Spinco. 
 “Internet Services” means the
marketing, advertising, sale and/or provision of services offered by Company as of the Effective Date, delivered over wireless networks to the handsets of end users, which are known as “SuperPages On the Go” services. 
 “Licensee” is defined in the Preamble of this Branding Agreement. 
 “Licensed Marks” is defined in the Recitals of this Branding Agreement. 
 “Licensed Schedule A Marks” is defined in the Recitals of this Branding Agreement. 
 “Licensed Schedule B Marks” is defined in the Recitals of this Branding Agreement. 
 “Licensed Schedule C Marks” is defined in the Recitals of this Branding Agreement. 
 “License Term” means the Section 2(a) License Term, the Section 2(b) License Term, and/or the Section 2(c) License Term,
as applicable. 
 “Licensor” is defined in the Preamble of this Branding Agreement. 
 “Non-Compete Agreement” means the Non-Competition Agreement entered into as of the date hereof between Parent and IMC. 
 “Person” is defined in the Publishing Agreement. 
 “Primary Directories” is defined in the Publishing Agreement. Without limiting the foregoing, Primary Directories shall also include: (i) any Directory Product Licensee is required to Publish
pursuant to the terms of the Publishing Agreement; and (ii) any underlay or overlay (as such terms are generally used in the telephone directories publishing business) print Directories Products that cover all or a portion of a geographic area
covered by a Primary Directory. 
 “Publish” or “Publisher” is defined in the Publishing Agreement.

 “Publishing Agreement” is defined in the Preamble of this Branding Agreement. 
  

 3 

 “Related Agreements” means the Intellectual Property Agreement, the Software Support and
License Agreement, the Publishing Agreement, the Branding Agreement and the Transition Services Agreement. 
 “Restricted Activity
Default” is defined in Section 11(d)(v). 
 “Section 2(a) License” is defined in Section 11(a) of this
Branding Agreement. 
 “Section 2(a) License Term” is defined in Section 11(a) of this Branding Agreement. 

“Section 2(b) License” is defined in Section 11(b) of this Branding Agreement. 
 “Section 2(b) License Term” is defined in Section 11(b) of this Branding Agreement. 
 “Section 2(c) License” is defined in Section 11(c) of this Branding Agreement. 
 “Section 2(c) License Term” is defined in Section 11(c) of this Branding Agreement. 
 “Service Area(s)” is defined in the Publishing Agreement. 
 “Special Directory Products” means Directory Products (other than Primary Directories) (i) in any Service Area of a type in existence, or substantially similar to those in existence, as of the
Closing Date in such Service Area, (ii) in any geographic area in which a Subsidiary of Parent is not the ILEC and Licensee is Publishing Directory Products as of the Closing Date, of a type in existence, or substantially similar to those in
existence, as of the Closing Date in such geographic area (as set forth on Schedule A-1), (iii) in the geographic areas set forth in Schedule A-2 (attached hereto) of a type in existence, or substantially similar to those in existence, as of
the Closing Date in any area set forth on Schedule A-1, provided that any such geographic area(s) shall be removed from Schedule A-2 to the extent Company has not published a tangible media Directory Product in substantially all of such geographic
area using the Licensed Schedule B Marks within eighteen (18) months of the Effective Date, (iv) in an Expanded License Area pursuant to the terms of Section 2(b)(iii), or (v) as may be approved in writing by Licensor for
designated geographic areas during the term of this Branding Agreement. 
 “Spinco” is defined in the Recitals of this
Branding Agreement. 
 “Standards” is defined in Section 4 of this Branding Agreement. 
 “Subsidiary” means, with respect to any Person, any Person in which such Person has a direct or indirect equity or ownership interest in
excess of 50%. 
 “Telecommunications Services” is defined in Section 11(d)(v) of this Branding Agreement. 

 

 4 

 “Territory” means (A) with respect to tangible media Directory Products, the then
current Service Area(s); and (B) with respect to digital media Directory Products and Internet Services, the United States of America, excluding its territories or possessions, in each case as modified, from time to time, pursuant to:
(i) Section 3.9 of the Publishing Agreement; (ii) any partial termination/cancellation pursuant to Section 11 hereof of the licenses granted hereunder; (iii) any termination of the Non-Competition Agreement pursuant to
Section 4.2(e) of the Non-Compete Agreement and (iv) any termination/cancellation of a Service Area(s) pursuant to Section 6.2(e) of the Publishing Agreement. 
 “Transition Services Agreement” means the transition services agreement dated as of between Verizon Information Technology LLC and
Spinco. 
 “Video Services” is defined in Section 11(d)(v) of this Branding Agreement. 
 2. Grant of Licenses and Rights. 
  

	 	(a)	Subject to previously granted rights and licenses, if any, and subject to the terms and conditions of this Branding Agreement (including the Section 2(b) License and
Section 2(c) License), and effective upon the Distribution (as defined in the Distribution Agreement), Licensor hereby grants to Licensee and to Licensee’s Subsidiaries a limited, personal, royalty-free, fully paid-up, nonexclusive and
nontransferable right and license for Licensee and its Subsidiaries to use the Licensed Schedule A Marks in connection with the conduct of the Business (which, solely for purposes of this Section 2(a), will include all products and services
sold by Licensee which, as of the Effective Time, use the Licensed Schedule A Marks, wherever sold by the Licensee in the United States Time) during the period of time set forth in this Section 2(a): 

  

	 	(i)	Licensee shall cease and shall cause the Subsidiaries of the Licensee to cease, immediately, but not later than sixty (60) calendar days after the Closing Date, any and all use
of the Licensed Schedule A Marks in any fashion or combination on stationery, contracts, purchase orders, agreements and other business forms and writings which could result after the Closing Date in a legal commitment of or which could reasonably
result in causing any Person to believe it had obtained a legal commitment from any of Verizon Communications Inc. or any of its Affiliates. Licensee shall cease and shall cause the Affiliates of Licensee to cease, immediately after the Closing
Date, any use of the Licensed Schedule A Marks in any fashion or combination, as well as of any other designation indicating affiliation after the Closing Date with any of Verizon Communications Inc. or any of its Affiliates, other than as expressly
permitted by Sections 2(b) and 2(c) hereof. As promptly as possible, but no later than within thirty (30) calendar 

  

 5 

 days after the Closing Date, Licensee shall notify, in writing, all customers, suppliers and financial
institutions having current business relationships with IMC or its Affiliates that IMC has become a separate entity and is no longer affiliated with Licensor or any of its Affiliates. Notwithstanding the foregoing, on the Closing Date IMC shall file
the forms and related documents required to change the name of IMC to a name that does not include any Licensed Schedule A Marks; 
  

	 	(ii)	After the Closing, except as otherwise expressly permitted hereunder, all Licensed Schedule A Marks on all other materials in the possession or under the control of Licensee shall
be replaced, removed or covered-over by Licensee, at Licensee’s expense, as soon as possible, but in no event later than one hundred eighty (180) calendar days after the Closing Date for items existing as of the Closing Date with Licensed
Schedule A Marks affixed to them that are used by Licensee and its Subsidiaries in their operation of the Business, including, without limitation, use of Licensed Schedule A Marks on buildings, vehicles, equipment, kits, signs, billboards, manual
covers and notebooks; provided, however, that the Licensee and its Subsidiaries shall have a period of up to nine (9) months to remove Licensed Schedule A Marks from signs (including signs on buildings and vehicles) to the extent Licensee and
its Subsidiaries undertake efforts immediately to remove such Licensed Schedule A Marks from such signs. In addition, Licensee and its Subsidiaries shall not be deemed to have violated this Branding Agreement or to have infringed the rights of
Licensor or its Affiliates by reason of: (A) the appearance of the Licensed Schedule A Marks in or on any archival business records or in or on any third party’s publications, marketing materials, brochures, equipment or products that IMC
or its Subsidiaries distributed in the ordinary course of business prior to the Closing Date, and that generally are in the public domain, or any other similar uses by any such third party over which the Licensee or its Subsidiaries have no control;
provided that Licensee and its Subsidiaries take reasonable steps to notify such third party of such usage of which it becomes aware, or (B) the use, provided that such use shall exist for no more than one (1) year after the Closing Date,
by the Licensee or its Subsidiaries of the Licensed Schedule A Marks in a non-trademark manner for purposes of conveying to customers or the general public that the name of their businesses have changed or the change in ownership;

  

	 	(iii)	Subject to Section 2(a)(i) above, from and after the Closing, Licensee shall not use or include, and Licensee shall cause its Subsidiaries not to use or include, the Licensed
Schedule A Marks as or in their corporate, popular or trade names, or in any advertising or publications placed or published after the Closing 

  

 6 

 Date. Any such advertising and publications placed or published on or before the Closing shall be
discontinued and not be renewed after the Closing; provided that with respect to directory publications that are in production and cannot be reasonably modified to delete the applicable Licensed Schedule A Marks, that have already been distributed
by IMC to end users, or that are in the process of being distributed by IMC to end users, Licensee shall not be required to discontinue any such directory publication until the end of the scheduled term of such directory publication (which for the
purposes of this proviso shall be deemed to be no later than eighteen (18) months from the Closing Date); and 
  

	 	(iv)	From and after the Closing, Licensee shall not use or include, and Licensee shall cause the Subsidiaries of the Licensee not to use or include, the Licensed Schedule A Marks in the
sale or offer for sale of any products or services, except as otherwise provided in subsections 2(a)(i), 2(a)(ii) and 2(a)(iii) above. 

  

	 	(b)	Subject to previously granted rights and licenses, if any, and subject to the terms and conditions of this Branding Agreement and effective upon the Closing, Licensor hereby grants
to Licensee and to its Subsidiaries the following licenses: 

  

	 	(i)	a personal, royalty-free, fully paid-up, (A) exclusive and nontransferable (except and to the extent expressly permitted pursuant to Section 16 below) right and license to
use the Licensed Schedule B Marks in connection with the conduct of the Business in the Territory (excluding digital media Directory Products and Internet Services) by IMC and its Subsidiaries during the Section 2(b) License Term of this
Branding Agreement; and without limiting the grant of rights pursuant to Sections 2(b) and 2(c), (B) nonexclusive and nontransferable (except as expressly permitted pursuant to Section 16 below) right and license to use the Licensed
Schedule B Marks in connection with the publishing, printing and distribution of Special Directory Products and the distribution of digital media Directory Products, in each case only in the specified geographic area in which such Special Directory
Product and the Territory in which such digital media directory Product is authorized to be Published and for the license term specified below; 

  

	 	(ii)	a personal, royalty-free, fully paid-up, (A) exclusive and nontransferable (except as expressly permitted pursuant to Section 16 below) right and license to use the
Licensed Schedule B Marks in connection with the solicitation of and sale to Persons solely located in or solely conducting business in the Territory of classified advertising and telephone listings for inclusion in tangible media Directory Products
in the Territory during the Section 2(b) License 

  

 7 

 Term; and (B) nonexclusive and nontransferable (except as expressly permitted pursuant to
Section 16 below) right and license to use the Licensed Schedule B Marks in connection with the solicitation of and sale to (1) Persons located in or conducting business in the Territory of classified advertising and telephone listings for
inclusion in Directory Products during the Section 2(b) License Term; and (2) Persons of classified advertising and telephone listings for inclusion in Special Directory Products during the shorter of the term approved for such Special
Directory Products or the use of Licensed Schedule B Marks on such Special Directory Products; 
  

	 	(iii)	during the term of this Branding Agreement and provided Licensee and its Affiliates are in full compliance with the terms of this Branding Agreement, Licensee may request and,
subject to the following, Licensor shall grant, additional personal, royalty-free, fully paid-up, non-exclusive rights and licenses to Licensee to use the Licensed Schedule B Marks in connection with Special Directory Products in a specified
geographic area of the United States of America (excluding its territories, possessions and the State of Hawaii) other than (A) any current or future Service Area, (B) any geographic area set forth on Schedule A-1 or Schedule A-2,
(C) any geographic area as to which a previously granted License to Licensee was terminated, cancelled or expired, or (D) any geographic area in which Licensor or its Affiliates has announced, commenced or developed definitive business
plans to provide services as a LEC and to provide any Directory Products using any of the Licensed Schedule B Marks, provided that this exception shall terminate if Licensor or its Affiliates have not commenced operations as a LEC within eighteen
(18) months of the date notice was given to Licensor as provided below (any such specified geographic area, other than the excluded geographic area(s), an “Expanded License Area” or “ELA”); such Expanded
License Area Licenses shall, unless sooner terminated/cancelled, expire on the thirtieth (30th) anniversary of
the Effective Date, and shall be subject to the same terms and conditions of this Branding Agreement as Licenses granted for the markets listed on Schedule A-2, including the termination/cancellation provisions, provided that Licensee shall provide
notice to Licensor of its request for license not less than ninety (90) days prior to commencing any marketing, sales, or other activity involving the use of the Licensed Schedule B Marks in the proposed ELA and the ELA License shall
automatically be granted thirty (30) days after delivery of such notice unless Licensor has notified Licensee that the conditions for receipt of an ELA License have not been met, further provided that any ELA License granted hereunder shall
automatically terminate if Licensee or its Affiliate has not published a tangible media Special 

  

 8 

 Directory Product in substantially all of such ELA using the Licensed Schedule B Marks within eighteen
(18) months of the date notice was first given to Licensor; and, notwithstanding any other term or condition of this Branding Agreement, an Expanded License Area License shall automatically terminate/cancel with respect to any Expanded License
Area in which Verizon or any of its Affiliates becomes a LEC by merger, acquisition of assets or stock or otherwise and is subject to Publishing Obligations with respect to such ELA, such termination/cancellation becoming effective on the eighteenth
(18th) month anniversary of the occurrence of such event; and 
  

	 	(iv)	notwithstanding the provisions of Section 2(a), a personal, royalty-free, fully paid-up, nonexclusive and nontransferable (except as expressly permitted pursuant to
Section 16 below) right and license, during the Section 2(b) License Term, to identify Licensee (including on business cards, correspondence, order forms, approved signage for Primary Directories or Special Directory Products, customer
bills and sales collateral, provided they include, respectively, billing and sales collateral for Primary Directories or Special Directory Products bearing Licensed Schedule B Mark or Licensed Schedule C Mark) as “the official publisher of
Verizon print directories” in a form and content approved by Licensor pursuant to Section 4. 

  

	 	(c)	Subject to previously granted rights and licenses, if any, and subject to the terms and conditions of this Branding Agreement and effective upon the Closing, Licensor hereby grants
to Licensee and to its Subsidiaries the following licenses: 

  

	 	(i)	a personal, royalty-free, fully paid-up, nonexclusive and nontransferable (except and to the extent expressly permitted pursuant to Section 16 below) right and license to use
the Licensed Schedule C Marks in connection with the marketing, advertising, sale and provision of the Internet Services by IMC and its Subsidiaries during the Section 2(c) License Term; and 

  

 9 

	 	(ii)	a personal, royalty-free, fully paid-up, nonexclusive and nontransferable (except and to the extent expressly permitted pursuant to Section 16 below) right and license to use
the Licensed Schedule C Marks in connection with the solicitation of and sale primarily to Persons located in or conducting business in the Territory or the then current geographic areas covered by the Special Directory Products of classified
advertising and telephone listings for inclusion in the Internet Services of the Business during the Section 2(c) License Term. 

  

	 	(d)	Licensee shall have the right to grant sublicenses during the License Term of its licensed rights with respect to the Licensed Schedule B Marks and Licensed Schedule C Marks to its
Subsidiaries, resellers, agents, distributors and dealers in connection with the conduct solely in the Territory and the then current geographic areas covered by the Special Directory Products of the applicable portion of the Business of Licensee
and Licensee’s Subsidiaries during the applicable License Term; provided that: 

  

	 	(i)	Licensee shall not grant any other sublicense without the prior written approval of Licensor, which approval shall not be unreasonably withheld or delayed; 

 

	 	(ii)	Such sublicenses shall be in writing, shall be subject to compliance with the terms of this Branding Agreement, shall provide for a term not to exceed the applicable License Term,
shall terminate when this Branding Agreement or the applicable license terminates, is cancelled or expires, whichever occurs first, and shall prohibit further sublicensing without Licensor’s prior written consent; 

  

	 	(iii)	Such sublicenses shall provide that should the sublicensee or any of its Affiliates become bankrupt or file a petition in bankruptcy, or should the business of any such entity be
placed in the hands of a receiver, assignee or trustee for the benefit of creditors, whether by voluntary act of the entity or otherwise, all licenses and rights granted pursuant to such sublicense to such entity (including its Affiliates, if any)
shall terminate automatically; 

  

	 	(iv)	Such sublicenses do not include any rights or licenses under the Licensed Schedule A Marks; and 

  

	 	(v)	Licensee shall not have the right to grant any sublicenses to any provider of Telecommunication Services or Video Services. 

  

	 	(e)	Licensee may sublicense the Licensed Schedule B Marks and Licensed Schedule C Marks to any Person (other than any provider of Telecommunication Services or Video Services) with
which Licensee 

  

 10 

 forms a joint venture, marketing alliance, co-branding alliance or strategic alliance, in each instance
solely to permit such joint venture, marketing alliance, co-branding alliance or strategic alliance to market, advertise, sell and provide products and services in the conduct solely in the Territory of the applicable portion of the Business by
Licensee and Licensee’s Subsidiaries in connection with the Licensed Schedule B Marks and Licensed Schedule C Marks; provided that: 
  

	 	(i)	Licensee shall not grant such sublicenses without the prior written approval of Licensor, which approval shall not be unreasonably withheld or delayed; 

  

	 	(ii)	Such sublicenses shall be in writing, shall be subject to compliance with the terms of this Branding Agreement, shall provide for a term not to exceed the applicable License Term,
shall terminate when this Branding Agreement or the applicable license terminates, is cancelled or expires or when the joint venture or alliance terminates, is cancelled or expires, whichever occurs first, and shall prohibit further sublicensing
without Licensor’s prior written consent; 

  

	 	(iii)	Such sublicenses shall provide that should the sublicensee, any Person in such joint venture or alliance, or any Affiliates of any of the foregoing become bankrupt or file a
petition in bankruptcy, or should the business of any such entity be placed in the hands of a receiver, assignee or trustee for the benefit of creditors, whether by voluntary act of the entity or otherwise, all licenses and rights granted pursuant
to such sublicense to such entity (including its Affiliates, if any) shall terminate automatically; and 

  

	 	(iv)	Such sublicenses do not include any rights or licenses under the Licensed Schedule A Marks. 

  

	 	(f)	Except and to the extent expressly permitted pursuant to Sections 2(b) and 2(c) hereof, Licensee, its Subsidiaries and Licensee’s sublicensees shall not use the Licensed Marks
in connection with the marketing, advertising, sale or provision of any goods or services to Persons outside the Territory or otherwise in the conduct of any Business outside of the Territory; provided, however, (i) Licensee, Licensee’s
Subsidiaries and Licensee’s sublicensees may provide a de minimis number of Directory Products using the Licensed Schedule B Marks to Persons located outside of the Territory or the geographic area in which such Directory Product is permitted
to be Published; and (ii) the inclusion of de minimis content from outside the Territory or the geographic area in which such Directory Product is permitted to be Published in Directory Products primarily including listings of Persons located
in the Territory or geographic area in which such Directory Product is permitted to be 

  

 11 

 Published and primarily directed at end users located in the Territory or geographic area in which such
Directory Product is permitted to be Published shall not be a use of the Licensed Marks outside of the Territory or geographic area in which such Directory Product is permitted to be Published. Licensee’s conduct of the Business in the form of
Internet Services using the Licensed Schedule C Marks pursuant to the Section 2(c) License on the initial screen of the service (but only for a period of the time not to exceed 4 seconds) and on the menu screen of the user’s handset does
not constitute the marketing, advertising, sale or provision of goods or services or the conduct of the Business outside of the Territory using Licensed Schedule C Marks. 
  

	 	(g)	Except and only to the extent expressly provided in the exclusive licenses granted pursuant to this Branding Agreement, and then only during the term of such exclusive license,
nothing contained herein shall restrict Licensor’s ability to use or sublicense the use of any Licensed Marks. Notwithstanding the foregoing, nothing contained herein shall prevent Licensor or its Affiliates from using any Licensed Marks to:
(i) market, advertise, sell or provide internet-based services or the Internet Services on and through websites on the Internet, including, but not limited to the website at “www.verizon.com,” or any other communications networks;
(ii) publish and provide directory products and services primarily comprised of listings of Persons located or doing business outside of the Territory for which an exclusive license has been granted; (iii) publish and provide directory
products and services primarily comprised of listings of Persons located or doing business outside of the Territory for which an exclusive license has been granted but including listings of Persons located or doing business in the Territory for
which an exclusive license has been granted that are de minimis when compared to the entirety of the listings included in such directory products and services and when compared to the totality of the listings that are available in the Territory for
which an exclusive license has been granted for inclusion in such directory products and services; (iv) publish and provide directory products and services primarily comprised of listings of wireless telephone numbers, including those of
Persons located or doing business in the Territory for which an exclusive license has been granted; (v) distribute or make available in the Territory for which an exclusive license has been granted any of the foregoing directory products or
services. 

  

 12 

 3. Inspection and Quality Control. 
  

	 	(a)	Licensor has the right to control the quality of the products and services marketed, advertised, sold or provided by Licensee, Licensee’s Subsidiaries and Licensee’s
sublicensees in connection with the use of the Licensed Marks as specifically described herein. 

  

	 	(b)	Licensee agrees that the nature and quality of all products and services provided by Licensee, Licensee’s Subsidiaries and Licensee’s sublicensees which are marketed,
advertised, sold or provided under or in association with the use of any Licensed Marks shall conform to such guidelines and standards as are provided in writing from time to time by Licensor, and, in any event, shall be of at least the quality of
the products and services provided by IMC under the Licensed Marks immediately prior to the Closing. 

  

	 	(c)	Licensee agrees to reasonably cooperate, and to require Licensee’s Subsidiaries and Licensee’s sublicensees to cooperate, with Licensor in facilitating Licensor’s
control of the nature and quality of the products and services provided by Licensee, Licensee’s Subsidiaries or Licensee’s sublicensees in connection with the use of the Licensed Marks, and to permit (and require its Subsidiaries and
sublicensees to permit) reasonable, periodic inspections of Licensee’s, Licensee’s Subsidiaries’ and Licensee’s sublicensees’ operations as requested in writing by Licensor. Such inspection shall be at Licensor’s
expense. Licensee agrees, and will require Licensee’s Subsidiaries and Licensee’s sublicensees to agree, that the products and services provided by Licensee, Licensee’s Subsidiaries and Licensee’s sublicensees which are marketed,
advertised, sold or provided in connection with the use of the Licensed Marks will be marketed, advertised, sold and provided in accordance with all applicable laws and regulations and in compliance with any regulatory agency that has jurisdiction
over such matters. 

  

	 	(d)	Except to the extent that compliance with the last sentence of Section 3(c) requires a higher standard of quality, Licensor agrees that Licensee will have met the required
standards of quality with respect to the physical attributes (i.e., paper quality, weight and thickness, materials used for covers, spine tabs, tip ons and fold out, but expressly excluding any content or intellectual property in or on the
foregoing) of a tangible Directory Product if Licensee can demonstrate that such physical attributes of its Directory Products are of at least of the quality as those provided by the three largest publishers of tangible Directory Products in the
United States (excluding Licensee). 

  

 13 

 4. Form of Use of Licensed Marks. 
  

	 	(a)	Licensee agrees that the style of use of the Licensed Schedule B Marks and Licensed Schedule C Marks shall be in the form and style conforming to Licensor’s trademark usage
guidelines and Brand Identity Standards (“Standards”) attached hereto as Schedule D, as approved by Licensor. Licensor may update the Standards from time to time. Licensee shall comply with any updated Standards as soon as
reasonably practicable. Licensee shall submit to Licensor for review and approval, prior to proposed use, materials in which the Licensed Schedule B Marks or Licensed Schedule C Marks are used in accordance with the following:

  

	 	(i)	At least thirty (30) calendar days prior to proposed use – during the first six (6) months after the Closing Date; 

  

	 	(ii)	At least fifteen (15) calendar days prior to proposed use – during the second six (6) months after the Effective Date; and 

  

	 	(iii)	At least ten (10) calendar days prior to proposed use – during the balance of the Term of this Branding Agreement. 

 Licensee, its Subsidiaries and Licensee’s sublicensees shall not publish, distribute or use any such advertising. promotional
materials or products or services in which the Licensed Schedule B Marks or Licensed Schedule C Marks are used without the prior written approval of the representative of Licensor listed on Schedule 4(a), which Schedule Licensor may amend from time
to time: 
  

	 	(b)	Licensee also agrees that Licensee shall cause to appear on all advertisements, promotions and other displays on or in connection with which the Licensed Schedule B Marks or
Licensed Schedule C Marks are used, such legends, markings and notices as Licensor may require in order to give appropriate notice of any trademark rights therein. 

  

	 	(c)	Notwithstanding any other provision of this Agreement, Licensee may not include on the front or back cover (inside or outside), tabs, spine or other three sides of, or packaging
containing any print Directory Product or the cover, home page or similar feature of any non-print Directory Product (i) any advertising for Telecommunications Services or Video Services (other than that of Licensor or its Affiliates) or
(ii) any name or brand (1) that is identified with the provision of Telecommunications Services or Video Services (other than that of Licensor or its Affiliates) except as required by applicable law or the Legal and Regulatory Requirements
or (2) of any entity engaged in any business of the type listed in the “Restricted Headings” section of the Advertising Policies attached as Schedule 4(d). 

  

	 	(d)	Subject to Licensor’s prior written approval, Licensee may co-brand the front covers and spines of the print Directories Products on which it is licensed to use the Licensed
Schedule B Marks hereunder with any trademark or trade name of Licensee (the “Publisher Co-Brand Marks”), 

  

 14 

 provided that: (i) with respect to Primary Directories, the Licensed Schedule B Marks are clearly
the dominant brand (i.e., the Publisher Co-Brand Marks will not be more than 80% of the size of the Licensed Schedule B Marks, except as otherwise approved in writing by Licensor) on such covers and spines and (ii) with respect to Special
Directory Products on which the Schedule B Marks appear, the Schedule B Marks are at least 80% of the size of the Publisher Co-Brand Marks and, in each case, the co-branding complies with the then current Standards. 
  

	 	(e)	During the Section 2(b) License Term, and unless otherwise expressly agreed in writing by Licensor the Licensed Schedule B Marks will appear, at no cost to Licensor, clearly
and conspicuously on the front cover and the spine of each Primary Directory in the Territory (a) in the format and style specified in the then current Standards and (b) in compliance with all other provisions of this Agreement. The design
and layout of the front cover and the spines of any print Directories upon which any of the Licensed Schedule B Marks will appear must be approved in writing by Licensor, and must comply with the then current Standards and the provisions of this
Agreement. Licensee may not make any change to the Standards without the prior written consent of Licensor, which will not be unreasonably withheld, particularly as necessary to permit Licensee to take advantage of advertising sales opportunities
that are being utilized by other significant directory publishers. Upon Licensor’s request, Licensee will provide Licensor with copies of the front cover and spine of any print Directory upon which any of the Licensed Marks will appear prior to
publication in order for Licensor to ensure compliance with this Section 4(e). 

  

	 	(f)	Licensee shall not be required to use the Licensed Schedule B Marks on any Special Directory Products. 

 5. Ownership and Goodwill. 
  

	 	(a)	Licensee acknowledges, and will obtain the acknowledgment of Licensee’s Subsidiaries and Licensee’s sublicensees, that one or more of Licensor’s Affiliates is the
sole and exclusive owner of rights in the Licensed Marks, and Licensee, Licensee’s Subsidiaries and Licensee’s sublicensees undertake not to challenge the validity of the Licensed Marks, or the registration or application for registration
or ownership of the Licensed Marks by such Affiliate(s) of Licensor, and agree that Licensee, Licensee’s Subsidiaries and Licensee’s sublicensees will do nothing inconsistent with such ownership. 

  

	 	(b)	Licensee further acknowledges and agrees, and will obtain the acknowledgment and agreement of Licensee’s Subsidiaries and Licensee’s sublicensees, that all use of the
Licensed Marks by Licensee, Licensee’s Subsidiaries and Licensee’s sublicensees and all goodwill developed therefrom shall inure to the benefit of and be on behalf of 

  

 15 

 Licensor. Licensee agrees, and Licensee’s Subsidiaries and Licensee’s sublicensees will agree,
that nothing in this Branding Agreement shall give Licensee, Licensee’s Subsidiaries or Licensee’s sublicensees any right, title or interest in or to the Licensed Marks other than the right to use the Licensed Marks in the manner expressly
permitted by this Branding Agreement. 
  

	 	(c)	Licensee agrees, and will obtain the agreement of Licensee’s Subsidiaries and Licensee’s sublicensees, that Licensee, Licensee’s Subsidiaries and Licensee’s
sublicensees will not utilize the Licensed Marks or any confusingly similar trademarks, service marks, trade names or domain names, except as expressly permitted hereunder. Licensee agrees that it will not (and will obtain the agreement of
Licensee’s Subsidiaries and Licensee’s sublicensees that they will not) hereafter seek registration of the Licensed Marks or any confusingly similar trademarks, service marks, trade names or domain names in its own name or in the name of
Licensee’s Subsidiaries. 

  

	 	(d)	Licensee agrees, and will obtain the agreement of Licensee’s Subsidiaries and Licensee’s sublicensees, to cooperate with Licensor, at Licensor’s expense, in the
procurement of any registration of the Licensed Marks which Licensor may choose to undertake at Licensor’s sole discretion, including, but not limited to supplying evidence of use of the Licensed Marks to Licensor. 

 6. Infringement. 
  

	 	(a)	In the event that Licensee, any of Licensee’s Subsidiaries or Licensee’s sublicensees becomes aware of any unauthorized use of the Licensed Marks in the Territory, or of
any uses of confusingly or substantially similar trademarks, service marks, trade names or domain names, on or in connection with the marketing, advertising or provision of similar products or services (each, an “Unauthorized Use”),
Licensee shall promptly provide Licensor with written notice thereof. 

  

	 	(b)	Licensor shall have the right, but not the obligation (except as otherwise expressly provided in this Section 6(b) or in Section 6(c)), to challenge and attempt to
eliminate each Unauthorized Use. In the event that Licensor decides to bring an enforcement action, Licensee shall reasonably cooperate (and shall require Licensee’s Subsidiaries and Licensee’s sublicensees to reasonably cooperate), at
Licensor’s expense, with Licensor in investigating, prosecuting and settling any enforcement action instituted by Licensor against any Person engaging in an Unauthorized Use. Licensor may bring an action in the name of Licensor alone or in the
name of both Licensor and Licensee (including Licensee’s Subsidiaries and Licensee’s sublicensees) with counsel of Licensor’s choosing but at Licensor’s expense. Licensee, at its own expense, shall have the right to

  

 16 

 participate with counsel of its own choice in the investigation, prosecution and/or settlement of any
such enforcement action instituted by Licensor. Licensor shall retain any and all proceeds recovered in any such enforcement action. 
  

	 	(c)	Subject to Section 6(b), neither Licensee, any Subsidiary of Licensee nor any of Licensee’s sublicensees shall have the right to prosecute or settle an infringement action
against any Person who engages in an Unauthorized Use. 

 7. Filing, Prosecution and Maintenance. 
 Licensor shall be responsible for and shall use commercially reasonable efforts to file, prosecute and maintain all trademarks and domain names and
related registrations and registration applications for the Licensed Marks in the Territory. Except and to the extent expressly provided herein, nothing contained in this Branding Agreement shall be construed as: 
  

	 	(a)	requiring the securing or the maintaining of any intellectual property protection for the Licensed Marks; 

  

	 	(b)	a warranty or representation as to the validity or scope of the Licensed Marks; 

  

	 	(c)	an agreement to bring or prosecute actions or suits against third parties for Unauthorized Use; or 

  

	 	(d)	conferring by implication, estoppel or otherwise any license or other right under any other Intellectual Property, except as expressly granted herein. 

 8. Indemnification. 
  

	 	(a)	Licensee, on behalf of itself, Licensee’s Subsidiaries and Licensee’s sublicensees, shall indemnify and hold harmless Licensor and its officers, directors, stockholders,
employees and agents from and against any and all losses, claims, damages, liabilities, obligations, penalties, judgments, awards, costs, and expenses, including without limitation the costs and expenses (including reasonable attorney’s fees),
as and when incurred, of investigating, preparing or defending any action, suit, proceeding or investigation asserted by a third party, to the extent caused by, relating to, based upon, arising out of or in connection with the use of a Licensed Mark
by Licensee or its Subsidiaries or sublicensees on or after the Closing Date. Licensee’s indemnity obligation is contingent upon Licensor giving (to the extent Licensor has received notice of any such action, suit, proceeding or investigation),
and Licensor shall give, prompt written notice to Licensee of any action, suit, proceeding or investigation asserted by a third party against Licensor or any of its Affiliates to the extent caused by, relating to, based upon, arising out of or in
connection with such use of a Licensed Mark by Licensee or its Subsidiaries or sublicensees on or after the Closing Date. 

  

 17 

	 	(b)	Licensor, on behalf of itself and its Affiliates, shall indemnify and hold harmless Licensee and its officers, directors, stockholders, employees and agents from and against any and
all losses, claims, damages, liabilities, obligations, penalties, judgments, awards, costs, and expenses, including without limitation the costs and expenses (including reasonable attorney’s fees), as and when incurred, of investigating,
preparing or defending any action, suit, proceeding or investigation asserted by a third party, to the extent caused by, relating to, based upon, arising out of or in connection with the use of a Licensed Mark by Licensor or its Affiliates prior to
the Closing Date. Licensor’s indemnity obligation is contingent upon Licensee giving (to the extent Licensee has received notice of any such action, suit, proceeding or investigation), and Licensee shall give, prompt written notice to Licensor
of any action, suit, proceeding or investigation asserted by a third party against Licensee or any of its Affiliates to the extent caused by, relating to, based upon, arising out of or in connection with such use of a Licensed Mark by Licensor or
its Affiliates prior to the Closing Date. 

 9. Assignment of Goodwill. 
 Licensee, on behalf of itself, Licensee’s Subsidiaries and Licensee’s sublicensees, hereby assigns to Licensor any and all goodwill Licensee,
Licensee’s Subsidiaries or Licensee’s sublicensees may have accrued through any use it may have made of the Licensed Marks through the Effective Date, and agrees to and does hereby assign to Licensor any and all goodwill Licensee,
Licensee’s Subsidiaries or Licensee’s sublicensees may accrue through any use they may make or have made of the Licensed Marks after the Effective Date. 
 10. Additional Licensed Schedule B Marks and Licensed Schedule C Marks. 
 The Parties may wish to extend this Branding
Agreement to cover additional trademarks, service marks, domain names, slogans, geographical indications, trademark designs, logos or trade names owned by Licensor that it desires to license to Licensee and Licensee’s Subsidiaries and, in such
event, the Parties agree that a letter agreement signed by both Parties shall be sufficient to extend this Branding Agreement and all of the terms and conditions hereof to such additional trademarks, service marks, domain names, slogans,
geographical indications, trademark designs, logos or trade names, if any. 
 11. Term and Termination/Cancellation. 
 The term of this Branding Agreement shall commence at the Effective Time, and shall expire as described below, unless otherwise terminated, cancelled or
extended as provided in this Section. 
  

 18 

	 	(a)	Except and to the extent otherwise provided in this Branding Agreement, the license granted pursuant to Section 2(a) of this Branding Agreement to phase out use of the Licensed
Schedule A Marks (the “Section 2(a) License”) shall continue for the period of time set forth in Section 2(a), unless otherwise terminated or cancelled in accordance with one of the provisions in Section 11(d) below (the
“Section 2(a) License Term”). 

  

	 	(b)	With the exception of the expiration of the Section 2(a) License described above and the Section 2(c) License described below, the provisions of this Branding Agreement
related to the license granted pursuant to Section 2(b) of this Branding Agreement to use the Licensed Schedule B Marks, except as otherwise provided in the approval for Special Directory Products (the “Section 2(b) License”),
shall continue until the first to occur of (i) the expiration of the term of the Publishing Agreement, (ii) as to any geographic area listed on Schedule A-1 or A-2 or other Special Directory Products, the non-use or cessation of use by
Licensee of the Licensed Schedule B Marks on tangible media Directory Products in such geographic area(s) for a continuous period of twenty-seven (27) months, (iii) termination/cancellation of the Publishing Agreement, or
(iv) termination or cancellation of this Branding Agreement in accordance with one of the provisions in Section 11(d) below (the “Section 2(b) License Term”). 

  

	 	(c)	With the exception of the expiration of the Section 2(a) License and the Section 2(b) License described above, the provisions of this Branding Agreement related to the
license granted pursuant to Section 2(c) of this Branding Agreement to use the Licensed Schedule C Marks (the “Section 2(c) License”), shall continue until the first to occur of (i) cessation of use by Licensee of the
Licensed Schedule C Marks, (ii) cessation of use by Licensee of the Licensed Schedule B Marks, (iii) termination/cancellation of the Publishing Agreement, or (iv) termination or cancellation of this Branding Agreement in accordance
with one of the provisions in Section 11(d) below (the “Section 2(c) License Term”). 

  

	 	(d)	Termination/Cancellation/Suspension. 

  

	 	(i)	This Branding Agreement and/or the Section 2(b) and/or 2(c) License may be terminated and cancelled at any time by mutual written agreement of the Parties.

  

	 	(ii)	Licensee may terminate this Branding Agreement at any time upon delivering written notice to Licensor. 

  

	 	(iii)	If Licensee or any of its Subsidiaries voluntarily files for bankruptcy or makes an assignment for the benefit of its creditors, or an involuntary assignment or bankruptcy petition
is made or filed against Licensee or any of its Subsidiaries, Licensor may 

  

 19 

 immediately terminate the rights and licenses under Licensed Marks granted herein to the applicable
entity, provided that notwithstanding the foregoing, Licensor shall have no right to terminate the rights and licenses under the Licensed Marks pursuant to this Section 11(e)(iii) if Licensee and/or its Subsidiaries are reorganizing within the
context of a bankruptcy proceeding. 
  

	 	(iv)	If Licensor reasonably determines that Licensee’s conduct of its Business using the Licensed Marks materially does not meet the requirements set forth in this Branding
Agreement (each, a “Deficiency”), Licensor may notify Licensee in writing, providing Licensee with a description of the Deficiencies (“Notice of Deficiency”). Licensee shall cure the Deficiencies within thirty
(30) days after receipt of the Notice of Deficiency, and shall provide Licensor with evidence of such cure. If a Deficiency is not cured to the reasonable satisfaction of Licensor within forty-five (45) days following receipt of the Notice
of Deficiency, Licensor may terminate/cancel this Branding Agreement (including Licensee’s license to identify itself as the official print directory publisher of Licensor) with respect to the Service Area in which the Deficiency specified in
such Deficiency Notice occurred. Licensor may terminate this Branding Agreement in its entirety if Licensor has terminated/cancelled this Branding Agreement with respect to 20% or more of Licensor’s Subscribers (as defined in the Publishing
Agreement) in the Service Areas, such percentage determined by using as a numerator the total number of Licensor’s Subscribers in the Service Areas with respect to which this Branding Agreement has been terminated/cancelled by Licensor and as a
denominator the total number of Licensor’s Subscribers in the Service Areas in which Licensee would be permitted to use the Licensed Marks as set forth in this Branding Agreement had Licensor not elected to terminate/cancel this Branding
Agreement with respect to any such Service Areas. 

  

	 	(v)	If Licensee or any of its Subsidiaries (i) engages in the marketing, sale or distribution of (A) any telecommunications, broadband access, internet
connectivity, wireless communications or other comparable or successor telephony or voice or data products or services (“Telecommunication Services”) or (B) any video-conferencing, television, cable, broadcast satellite,
video-on-demand or other video services (“Video Services”) in any Service Area, (ii) acts as a sales agent for any Person with respect to the marketing, sale or distribution of Telecommunications Services or Video
Services (other than Licensor or its Affiliates) in any Service Area or (iii) enters into a joint venture, strategic alliance, product bundling, revenue sharing or similar arrangement with any Person (other than Licensor or its
Affiliates) pursuant to which such 

  

 20 

 Person’s Telecommunications Services or Video Services are offered, marketed, sold or priced or
otherwise provided in any Service Area in connection with Licensee’s Directory Products (each of clauses (i), (ii) and (iii), a “Restricted Activity Default”), Licensee shall be in default of this Agreement and
Licensor may provide written notice to Licensee specifying such Restricted Activity Default in reasonable detail (an “Activity Default Notice”). For avoidance of doubt, the Parties acknowledge that it shall not constitute a
Restricted Activity Default if any owner or Affiliate of Licensee is a provider of Telecommunications Services or Video Services outside of the Service Area, so long as the activities set forth in clauses (i), (ii) and (iii) of the
preceding sentence are not occurring in any Service Area with respect to any of Licensee’s Directory Products. So long as Licensee is in compliance with Section 4 (c), the Standards, Section 3.3(a)(ii) of the Publishing Agreement, and
all other applicable provisions of this Agreement, the inclusion of advertising of a provider of Telecommunications Services or Video Services in any Directory Products shall not constitute a Restricted Activity Default. If within ninety
(90) days of Licensee’s receipt of any Activity Default Notice Licensee has not cured the Restricted Activity Default specified in such Activity Default Notice, Licensee may terminate/cancel this Branding Agreement (including
Licensee’s license to identify itself as the official print directory publisher of Licensor) with respect to the Service Area in which the Restricted Activity Default specified in such Activity Default Notice occurred. Notwithstanding the
foregoing, if Licensee provides Licensor with written notice disputing the existence of the Restricted Activity Default specified in such Activity Default Notice within ninety (90) days of Licensee’s receipt of such Activity Default
Notice, the Parties shall act in good faith to resolve such dispute and determine the appropriate remedial action pursuant to a Breach Resolution Process (as defined in the Publishing Agreement). If it is then determined that the Restricted Activity
Default specified in such Activity Default Notice occurred and remains uncured, Licensor may terminate/cancel this Branding Agreement (including Licensee’s license to identify itself as the official print directory publisher of Licensor) with
respect to the Service Area in which the Restricted Activity Default specified in such Activity Default Notice occurred. Licensor may terminate this Branding Agreement in its entirety if Licensor has terminated/cancelled this Branding Agreement with
respect to 20% or more of Licensor’s Subscribers (as defined in the Publishing Agreement) in the Service Areas, such percentage determined by using as a numerator the total number of Licensor’s Subscribers in the Service Areas with respect
to which this Branding Agreement has been terminated/cancelled by Licensor 
  

 21 

 and as a denominator the total number of Licensor’s Subscribers in the Service Areas in which
Licensee would be permitted to use the Licensed Marks as set forth in this Branding Agreement had Licensor not elected to terminate/cancel this Branding Agreement with respect to any such Service Areas. 
  

	 	(vi)	Upon any termination/cancellation of the Publishing Agreement pursuant to Sections 6.1(a), 6.2(a) or 6.2(c) thereof, this Branding Agreement shall terminate/cancel in its entirety.

  

	 	(vii)	Upon any termination/cancellation of the Publishing Agreement pursuant to Sections 6.1(b), 6.2(b) or 6.2(d) thereof, this Branding Agreement shall terminate/cancel with respect to
the applicable Service Area. 

  

	 	(viii)	If Licensor or its Affiliates cease providing service in a Service Area pursuant to the terms of Section 3.9 of the Publishing Agreement, the Branding Agreement shall
terminate/cancel with respect to such Service Area. 

  

	 	(ix)	If there is a termination with respect to any geographic area set forth on Schedules A-1 or A-2 pursuant to section 4.2(e) of the Non-Compete Agreement, the Section 2(b)
License granted hereunder with respect to such geographic area shall terminate on the eighteen (18) month anniversary of the non-compete termination. 

 12. Effect of Termination/Cancellation/Expiration. 
 Upon any termination, cancellation or
expiration of this Branding Agreement or of any Section 2(b) or 2(c) License, all rights of Licensee, Licensee’s Subsidiaries and any authorized sublicensees to use the applicable Licensed Marks in the manner provided for in this Branding
Agreement shall revert automatically to Licensor, and Licensee, Licensee’s Subsidiaries and all authorized sublicensees shall immediately discontinue all use of the applicable Licensed Marks and shall, at Licensee’s discretion, destroy or
deliver to Licensor all materials bearing the applicable Licensed Marks; provided that any print directory products for which production has been completed prior to the date of termination, and which cannot be reasonably modified to delete the
applicable Licensed Schedule B Marks therefrom, may be distributed by Licensee, its Subsidiaries and all authorized sublicensees pursuant to the terms and conditions of this Branding Agreement. 
 13. Specific Performance. 
 The Parties
acknowledge and agree that Licensor would be irreparably damaged in the event any of the provisions of this Branding Agreement or any sublicense are not fully performed by Licensee or its Subsidiaries or sublicensees in accordance with their

  

 22 

 specific terms or are otherwise breached by the Licensee or its Subsidiaries or sublicensees and that in such event money
damages would be an inadequate remedy for Licensor. Accordingly, Licensee, on behalf of itself and on behalf of Licensee’s Subsidiaries and sublicensees hereby agrees that the Licensor shall be entitled to seek an immediate injunction to
prevent any breaches, including anticipatory or further breaches, of the provisions of this Branding Agreement and any sublicense and to enforce specifically the terms and provisions hereof in any action instituted in any federal, state or foreign
court having jurisdiction, in addition to any other remedy to which the Licensor may be entitled at law or in equity. It is understood between the Parties that, in addition to the injunctive relief mentioned above, the Licensor shall be entitled to
any other relief which may be deemed proper and customary, whether at law or in equity, as of the time such relief is sought, subject to the limitations and restrictions, if any, set forth in this Branding Agreement. 
 14. Governing Law; Consent to Jurisdiction; Waiver of Trial by Jury. 
 This Branding Agreement shall be governed by and construed in accordance with the substantive laws of the State of New York, without regard to the principles of conflict of law thereof. Each of the Parties
(i) consents to submit itself to the personal jurisdiction of any Federal court located in the State of New York or any New York state court in connection with any dispute that arises out of this Branding Agreement, (ii) agrees that it
will not attempt to deny or defeat such personal jurisdiction by motion or other request for leave from any such court and (iii) agrees that it will not bring any action relating to this Branding Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the State of New York or a New York state court. Each Party hereby waives, to the fullest extent permitted by applicable law, any right it may have to a trial by jury in respect
to any litigation directly or indirectly arising out of, under or in connection with this Branding Agreement or any transaction contemplated hereby. 
 15.
Severability. 
 If the application of any one or more of the provisions of this Branding Agreement shall be unlawful under
applicable law and regulation, then the Parties will attempt in good faith to make such alternative arrangements as may be legally permissible and which carry out as nearly as practicable the terms of this Branding Agreement. Should any portion of
this Branding Agreement be deemed to be unenforceable by a court of competent jurisdiction, the remaining portion hereof shall remain unaffected and be interpreted as if such unenforceable portion were initially deleted. 
 16. Successors and Assigns. 
 This Branding
Agreement shall be binding upon and inure to the benefit of the Parties and their respective permitted successors and assigns. Notwithstanding anything to the contrary, Licensee may, upon prior notice to Licensor: (i) assign, without the
consent of Licensor, any of the rights and obligations hereunder to any Affiliate of Licensee that is actually conducting the Business of Licensee, provided that such 
  

 23 

 Affiliate agrees in writing to be bound by the terms and conditions of this Branding Agreement; or (ii) assign,
without the consent of Licensor, any of its rights and obligations hereunder to a third party in connection with a sale of all or substantially all of the Business of Licensee and Licensee’s Subsidiaries (whether by merger, consolidation, sale
of assets, sale or exchange of stock or otherwise) in the Territory, provided that such third party agrees in writing to be bound by the terms and conditions of this Branding Agreement. This Branding Agreement shall be freely assignable and
transferable by Licensor to its Affiliates, any assignee of the Licensed Marks or any successor in interest of Licensor. 
 17. Further
Assurances. 
 The Parties shall do and perform or cause to be done and performed all such further acts and things, and shall execute
and deliver all such other agreements, certificates, instruments or documents, as the other Party may reasonably request in order to carry out the intent and purposes of this Branding Agreement. 
 18. Notice. 
 All notices and other
communications under this Branding Agreement shall be in writing and shall be deemed to have been duly given when delivered personally, delivery charges prepaid, or five (5) Business Days after being sent by registered or certified mail (return
receipt requested), postage prepaid, or three (3) Business Days after being sent by an internationally recognized express courier service, postage or delivery charges prepaid, to the Parties at their respective addresses stated on Schedule 18.
Notices may also be given by facsimile and shall be effective on the date transmitted if confirmed within twenty-four (24) hours thereafter by a signed original sent in the manner provided in the preceding sentence. Any Party may change its
address for notice and the address to which copies must be sent by giving notice of the new address to the other Party in accordance with this Section 18, except that any notice of such change of address shall not be effective unless and until
received. 
 19. Amendment; Waiver. 
 This Branding Agreement may be amended only by agreement in writing of all Parties. No waiver of any breach of, or default under, this Branding Agreement shall constitute a waiver of any other breach of, or default under, this Branding
Agreement, and no waiver shall be effective unless made in writing and signed by an authorized representative of the Party waiving the breach or default. 
 20. Entire Agreement. 
 This Branding Agreement and Schedules A, B, C and D attached hereto contain the entire
agreement of the Parties with respect to the subject matter hereof and thereof and supersede all prior understandings and agreements of the Parties with respect thereto. 
  

 24 

 21. Headings. 
 All captions and headings in this Branding Agreement are for purposes of convenience only and shall not affect the construction or interpretation of any of its provisions. 
 22. No Agency. 
 Nothing herein shall be
construed as creating any agency, partnership or other form of joint enterprise between Licensor and Licensee. 
 23. Survival. 
 The provisions of Sections 1, 3, 4, 5, 7, 8, 9, and 11 through 26 shall survive the termination, cancellation or expiration of this Branding Agreement and
continue in full force and effect thereafter. 
 24. Negation of Other Rights and Licenses. 
 Except and only to the extent expressly set forth in Section 2 of this Branding Agreement, or as expressly set forth in the Related Agreements,
Licensee, on behalf of itself and its sublicensees, agrees that no other rights or licenses, express or implied, are granted under any other intellectual property rights of Licensor or its Affiliates. 
 25. Counterparts; Facsimile. 
 This Branding
Agreement may be signed and delivered either originally or by facsimile, and in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. 
 26. Usage. 
 All terms defined herein have the
meanings assigned to them herein for all purposes, and such meanings are equally applicable to both the singular and plural forms of the terms defined. “Include,” “includes” and “including” shall be deemed to be
followed by “without limitation” whether or not they are in fact followed by such words or words of like import. “Writing,” “written” and comparable terms refer to printing, typing, lithography and other means of
reproducing words in a visible form. Any instrument defined or referred to herein means such instrument as from time to time amended, modified or supplemented, including by waiver or consent and includes references to all attachments thereto and
instruments incorporated therein. References to a Person are, unless the context otherwise requires, also to its successors and assigns. Any term defined herein by reference to any instrument has such meaning whether or not such instrument or Law is
in effect. “Shall” and “will” have equal force and effect. “Hereof,” “herein,” “hereunder” and comparable terms refer to the entire instrument in which such terms are used and not to any particular
article, section or other subdivision thereof or attachment thereto. References in an instrument to “Section” or another subdivision or to an attachment are, unless the context otherwise requires, to a section or subdivision 
  

 25 

 of or an attachment to such instrument. References to any gender include, unless the context otherwise requires,
references to all genders, and references to the singular include, unless the context otherwise requires, references to the plural and vice versa. 
 [Signature Page Follows] 
  

 26 

 IN WITNESS WHEREOF, each of the Parties has caused this Branding Agreement to be executed in duplicate
originals by its duly authorized representatives as of the Effective Date. 
  

			
	VERIZON LICENSING COMPANY
		
	By:	 	  

	Name:	 	  

	Title:	 	  

	
	 IDEARC MEDIA CORP.

		
	By:	 	  

	Name:	 	  

	Title:	 	  

  

 27

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