Document:

EXHIBIT 10.3

REDKEN 5th
AVENUE NYC LLC

575 Fifth Avenue

New York, NY 10017-2450

Tel (212) 964-4784

Patrick T. Parenty

Vice President, General Manager

April 6, 2001

 

Steve Davis

Mypersonalsalon.com 

Via Federal Express

 

Dear Steve:

 This letter will outline our agreed
upon relationship, REDKEN and Mypersonalsalon.com.

Mypersonalsalon.com has agreed to:

 

	Use REDKEN products exclusively for
    all service needs provided by mypersonalsalon.com in Haircare, Styling,
    Haircolor and Perms.
	Retail REDKEN haircare and Styling
    products to the clients of mypersonalsalon.com through your licensed
    cosmetologists
	Mypersonalsalon.com will not sell
    directly over its website any REDKEN products unless the client is having
    regular services from your licensed cosmetologists
	Mypersonalsalon.com will provide
    REDKEN with monthly sales information tracking both Mypersonalsalon.com
    products purchases for use and retail sales
	
    Mypersonalsalon.com
    management will ensure initial and ongoing product and technique training on
    all REDKEN products for all its licensed cosmetologists

	Mypersonalsalon.com will consult
    with Redken prior to endorsing or using any other products outside of the
    Haircare, Haircolor, Styling and Perm categories.

 

In exchange for the above mentioned
commitment, REDKEN agrees to: 

	Provide initial and ongoing
    education on all REDKEN products used and sold by Mypersonalsalon.com
	Provide up to 100 new employees per
    year with a start up kit of REDKEN products and accessories
	Provide an advertising and
    promotional allowance of $35,000 per year, paid on a quarterly basis. This
    allowance is based on satisfactory performance by Mypersonalsalon.com and
    will be reviewed every six months with both companies' management
	REDKEN will create an accrual fund
    of 10% of total purchases, (at 40% off of salon list) to be used by
    Mypersonalsalon.com to promote their REDKEN business. This accrual fund will
    be managed jointly by Mypersonalsalon.com and REDKEN management. Information
    on purchases will come from Mypersonalsalon.com's sales reporting to REDKEN
    and verified by our mutual distribution partner.
	
    REDKEN will advise
    Mypersonalsalon.com on product sales and delivery, and although we do have
    expertise in this area, it will ultimately be your decision and
    responsibility to create a delivery system for your purchases for use and
    your retail sales.

	REDKEN will assist
    Mypersonalsalon.com in the creation and ongoing maintenance of a product
    catalgue used for retail sales by your licensed cosmetologists to their
    qualified service clients.

This outlines our agreement, which will
have a term on one year with the mutual option to renew for an additional year.
We will review our agreement by October of each year that it is in effect.

We look forward to an excellent
relationship and will work with you to create a long lasting, successful
business. 

Regards,

Pat Parenty

Vice President, General ManagerEXHIBIT 10.4

City Access Provider
(CAP) Preferred Partner Overview

Wednesday, May 02, 2001

Preferred Partner Information:

Name:                                                
My Personal Salon (MPS)

                                                           
5 West 31st. St., 10th. FL., New York, NY 10001

Phone:                                               
212-563-0574

Contact:                                            
Vince Hickman, CEO

 

Product Description:                       
Providing hair and make-up services and product sales to individuals and

                                                            
Corporations

Account Number:                            
Not Applicable

 

Order Process:                                   
CAP Relationship Managers to call (Vince Hickman or Andreas Bauer @

                                                             
212-563-0574) to place all orders. MPS to quote "retail" prices to
CAP's

                                                             
Relationship Managers

Payment:                                             
Bi-weekly invoice to be generated from MPS, reflecting CAP discount

 

As a Preferred Partner, CAP will
assist MPS in the following ways: 

	Assist in selling MPS products and
    services to CAP's member in New York City Market and other CAP markets, when
    applicable
	Assist in selling new products that
    MPS adds to their core offerings
	Promote MPS in CAP's monthly
    newsletter, holiday promotions and member alert services
	Increase the level of service to MPS
    VIP clients by offering CAP concierge services to them as part of a loyalty
    program

 CAP and MPS agreement details: 

	CAP to receive a 7.5% commission on
    MPS gift certificates
	CAP to receive a 7.5% commission on
    Redken products that are promoted in our member reminders, newsletter and
    through our customer service centers
	CAP to receive a 7.5% commission on
    MPS hair and makeup services that are promoted in our member reminders,
    newsletter and through our customer service centers
	If a "Package" consists of
    ex. Hair, Makeup and Product, CAP will receive a 7.5% commission based on
    the Package's total price, and not for each individual service performed as
    part of the package
	MPS will offer CAP services as
    added value to Redken and L'Oreal employees. CAP will waive the membership
    fee to our services, ($60/year).
	MPS will receive special CAP
    membership fees to offer CAP as added value to MPS clients. Offer them at
    $10 annual membership fee and MPS gets 50% or $5 per member.
	For top MPS clients, CAP will
    waive the membership fee (based on mutual agreement between MPS and CAP).

 CAP is excited to welcome MPS as a
preferred partner and to be part of CAP's network of services. In addition, CAP
looks forward to forging a long-term relationship with MPS. However, if at any
time either party is dissatisfied with the level of service, products or any
part of the above agreement, the relationship can be terminated at any time with
a 10 day notice or upon completion of outstanding orders. We look forward to
working with you!EXHIBIT 10.5

EquityNet Research

14011 VENTURA BLVD., SUITE
221W

SHERMAN OAKS, CA  91423

May 29, 2001

 

Steve Davis

Chief Executive Officer

My Personal Salon, Inc.

5 West 31st Street - 10th Floor

New York, NY 10001 

Dear Mr. Davis: 

After preliminary due diligence,
including review of the Company's market potential and development
opportunities, EquityNet Research ("EquityNet") is prepared to
initiate coverage as an independent analyst on My Personal Salon, Inc. ("Salon"
or "the Company"), a Delaware corporation. 

In consideration for drafting and
posting the initial research report and three subsequent quarterly updates on
the EquityNet Research Web site (www.equitynet.net), as well as any other
distributive measures undertaken by EquityNet, Salon shall pay EquityNet
Twenty-Four Thousand Dollars ($24,000), payable upon engagement by cash or a
minimum of Fifty-Thousand (50,000) unrestricted (free-trading) shares of its
Common Stock.  Should the Company choose to pay with its Common Stock, such
stock shall be transferred to an account of EquityNet's choice prior to
preparation of the initial research report.  The value of such stock shall
be determined by multiplying the twenty-day (20) average closing bid price of
the stock, calculated from its first day of listing on a public exchange, or
other medium, for public trading, by 50,000.  Thus, the value shall be
determined one month after the first day of public trading.  Should said
value be below $24,000, the Company agrees to immediately transfer to EquityNet
any number of shares of its Common Stock necessary to increase such value to
equal $24,000. 

This fee is for preparation and
Web-posting only; it does not include costs associated with dissemination to or
proactive communication with the investment community.  Nor does the fee
include printing costs.  Travel costs incurred as part of due diligence and
analysis activities are also not included in the fee; however, EquityNet will
not incur any such costs without prior approval of Salon.  Should EquityNet
pay any of these costs on behalf of Salon, EquityNet will rebill Salon for these
direct expenses, and such invoices shall be due and payable upon receipt.

In this relationship, EquityNet
Research agrees to maintain independence and objectivity according to the
Standards of Professional Conduct of the Association of Investment Management
and Research (AIMR), and comply fully with all securities regulations, required
disclosures, industry guidelines and applicable laws. Additionally, EquityNet
shall maintain the confidentiality of all information regarding Salon not
cleared by the Company for public release. 

Salon agrees to indemnify and hold
harmless EquityNet from and against any and all losses, claims, damages,
expenses and/or liabilities which EquityNet may incur based upon information,
representations, reports or data furnished by Salon with respect to itself, and
which are approved by Salon for use by EquityNet in performing due diligence and
developing the research report. Such indemnification shall include, but not be
limited to, expenses (including all reasonable attorney's fees), judgments, and
amounts paid in settlement actually and reasonably incurred by EquityNet in
connection with an action, suit or proceeding brought against EquityNet.

 

The undersigned hereby represent,
warrant and certify that they in fact have full authority to enter into this
specific Agreement; and furthermore agree to provide each other proof of such
authority should such proof be requested.  Any controversy or claim of any
kind or nature with regard to this Agreement, whether contract, tort, or
otherwise, shall be settled by binding arbitration in accordance with the
Commercial Arbitration Rules of the American Arbitration Association, and
judgment on the award rendered by the Arbitrators may be entered in any court
having jurisdiction.  The Parties hereto acknowledge that this
provision affects their legal rights and agree to be bound under any and all
circumstances to the determination of such binding arbitration. The parties
further agree that the locale for any arbitration shall be Los Angeles,
California. The prevailing party in any arbitration instituted under this
Agreement shall, in addition to other remedies, be entitled to be reimbursed by
the other party for all expenses of such arbitration, including reasonable
arbitrator's and attorneys' fees.

 

Should the terms outlined herein meet
with your approval, please sign and enter the date as provided below. Retain a
copy for your files and send an original to me.  If you have any questions
please do not hesitate to call me. I can be reached at 818-783-5006.

 

Sincerely:

Randall D. Lewis, CFA

EquityNet Research

 

Accepted for My Personal Salon, Inc.

Steve Davis

Chief Executive Officer

May 29, 2001

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