Document:

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                                                                    EXHIBIT 10.5

                          BUZZTIME ENTERTAINMENT, INC.

                  RIGHT OF FIRST REFUSAL AND EXCHANGE AGREEMENT

                                  JUNE 8, 2001

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                  RIGHT OF FIRST REFUSAL AND EXCHANGE AGREEMENT

     THIS RIGHT OF FIRST REFUSAL AND EXCHANGE AGREEMENT (this "AGREEMENT") is
made and entered into as of June 8, 2001 by and among BUZZTIME Entertainment,
Inc., a Delaware corporation (the "COMPANY"), NTN Communications, Inc., a
Delaware corporation ("NTN"), and Scientific-Atlanta Strategic Investments,
L.L.C., a Delaware limited liability company (the "INVESTOR") and an indirect
wholly-owned subsidiary of Scientific-Atlanta, Inc.

                                    RECITALS

A.   The Company and the Investor have entered into a Series A Preferred Stock
     Purchase Agreement (the "PURCHASE AGREEMENT") of even date herewith
     pursuant to which the Company desires to sell to the Investor and the
     Investor desires to purchase from the Company shares of Series A Preferred
     Stock and warrants to purchase shares of Series A Preferred Stock (the
     "WARRANTS").

B.   A condition to the Investor's obligations under the Purchase Agreement is
     that the Company, NTN and the Investor enter into this Agreement in order
     to provide the parties with the opportunity to purchase and/or participate,
     upon the terms and conditions set forth in this Agreement, in subsequent
     sales by securities in the Company.

C.   The Company and NTN desire to induce the Investor to purchase shares of
     Series A Preferred Stock pursuant to the Purchase Agreement by agreeing to
     the terms and conditions set forth below.

     NOW, THEREFORE, in consideration of the above recitals and the mutual
covenants and conditions contained in this Agreement, the receipt and
sufficiency of which are hereby acknowledged, the parties agree as follows:

1. Definitions.

     (a) "CAPITAL SECURITIES" means the Preferred Stock, the Common Stock and
any securities or obligations that are exercisable for, convertible into or
exchangeable for shares of Common Stock including options, warrants or other
rights to subscribe for or purchase other securities that are convertible into
or exchangeable for Common Stock. Capital Securities does not include the NTN
common stock obtained pursuant to Section 4 hereof.

     (b) "CHANGE IN CONTROL" means the sale, conveyance, encumbrance or other
disposal, or encumbrance of all or substantially all of the Company's assets or
business or the Company's merger into or consolidation with any other
corporation (other than a wholly-owned subsidiary of the Company) or if the
Company effects any other transaction or series of related transactions in which
more than fifty percent (50%) of the voting power of the Company immediately
prior to such event is transferred, provided that a Change in Control does not
include a merger effected exclusively for the purpose of changing the domicile
of the Company.

     (c) "COMMON STOCK" means the Company's common stock, $.001 par value per
share.

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     (d) "COMPETITOR" means any Person that produces interactive game content
for distribution to cable and satellite operators.

     (e) "INVESTOR SECURITIES" shall mean the Capital Securities now owned or
subsequently acquired by the Investor whether or not such securities are only
registered in an Investor's name or beneficiary or otherwise legally owned by
such Investor.

     (f) "NTN'S SECURITIES" means the Capital Securities now owned or
subsequently acquired by NTN.

     (g) "PERSON" means and includes natural persons, corporations, limited
partnerships, general partnerships, limited liability companies, limited
liability partnerships, joint stock companies, associations, companies, trusts,
banks, trust companies, land trusts, business trusts or other organizations,
whether or not legal entities.

     (h) "PREFERRED STOCK" means the Company's Series A Preferred Stock, $.001
par value per share.

     (i) "QUALIFIED PUBLIC OFFERING" shall have the meaning set forth in the
Certificate of Designation of Series A Preferred Stock of the Company.

     (j) "SELLING INVESTOR" shall mean the Investor or any of its transferees
subject to this Agreement proposing to make a Transfer (as defined below) of
Investor Securities, which such Transfer would be subject to the first refusal
and co-sale rights of the Company and/or the Investors contained in this
Agreement.

     (k) "SELLING INVESTOR SECURITIES" shall mean the Investor Securities the
subject of a Transfer (as defined below) by a Selling Investor.

2. Restrictions on Transfer. No party may sell or engage in any transaction that
will result in a change in the beneficial or record ownership of any Capital
Securities held by such party, including without limitation a voluntary or
involuntary sale, assignment, transfer, pledge, hypothecation, encumbrance,
disposal, loan, gift, attachment or levy (a "TRANSFER"), except as provided in
this Agreement, and any such Transfer or attempted Transfer in contravention of
this Agreement shall be void and ineffective for any purpose and shall not
confer on any transferee or purported transferee any rights whatsoever.

3. Right of First Refusal.

     3.1 Notice of Transfer. If the Selling Investor intends, directly or
indirectly, to Transfer any shares of the Selling Investor Securities to a
Competitor, then the Selling Investor shall promptly give written notice (the
"NOTICE") simultaneously to the Company and to each of the other persons party
to this Agreement at least forty-five (45) days prior to the closing of such
Transfer. The Notice shall describe in reasonable detail the proposed Transfer
including, without limitation, the number of shares of the Selling Investor
Securities to be transferred, the nature of such Transfer, the consideration to
be paid, and the name and address of each prospective purchaser or transferee.

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     3.2 Company Right of First Refusal. For a period of ten (10) days following
receipt of any Notice described in Section 3.1, the Company shall have the right
to purchase all or a portion of the Selling Investor Securities subject to such
Notice on the same terms and conditions as set forth therein. The Company's
purchase right shall be exercised by written notice signed by an officer of the
Company (the "COMPANY NOTICE") and delivered to the Selling Investor. The
Company shall effect the purchase of the Selling Investor Securities, including
payment of the purchase price, not more than five (5) business days after
delivery of the Company Notice, and at such time the Selling Investor shall
deliver to the Company the certificate(s) representing the Selling Investor
Securities to be purchased by the Company, each certificate to be properly
endorsed for transfer. The Selling Investor Securities so purchased shall
thereupon be cancelled and cease to be issued and outstanding shares of Common
Stock.

     3.3 NTN's Right of First Refusal. In the event that the Company does not
elect to purchase all of the Selling Investor Securities available pursuant to
its rights under Section 3.2 within the period set forth therein, the Selling
Investor shall promptly give written notice (the "SECOND NOTICE") to NTN, which
shall set forth the number of shares of the Selling Investor Securities not
purchased by the Company and which shall include the terms of Notice set forth
in Section 3.1. NTN shall then have the right, exercisable upon written notice
to the Selling Investor (the "NTN NOTICE") within five (5) business days after
the receipt of the Second Notice, to purchase the Selling Investor Securities
subject to the Second Notice and on the same terms and conditions as set forth
therein. NTN shall effect the purchase of the Selling Investor Securities,
including payment of the purchase price, not more then five (5) business days
after delivery of the NTN Notice, and at such time the Selling Investor shall
deliver to NTN the certificate(s) representing the Selling Investor Securities
to be purchased by NTN, each certificate to be properly endorsed for transfer.

4. Exchange to Common Stock of NTN.

     4.1 NTN Optional Exchange. Upon the earliest of (i) the inability of the
Company to obtain additional equity financing of at least $2 million on or
before June 8, 2002 (ii) the liquidation, dissolution or bankruptcy of the
Company on or before June 8, 2002, (iii) the inability of the Company to
complete a Qualified Public Offering by June 8, 2004 or (iv) a Change in Control
of the Company on or before June 8, 2002 (each event under clauses (i), (ii),
(iii) or (iv) being a "TRIGGER EVENT"), the Investor shall have the option ("NTN
OPTIONAL EXCHANGE"), upon notice to the Company and NTN, to exchange Preferred
Stock into the number of fully paid and nonassessable shares of NTN common stock
(the "EXCHANGE SHARES") obtained by dividing the Series A Liquidation Preference
(as defined in the Company's Series A Certificate of Designation filed with the
Secretary of State of Delaware) by the average closing price of NTN's common
stock for the twenty trading day period immediately preceding the on the date of
notice to the Company on the principal securities exchange or trade market where
such security is listed or traded or, if the foregoing does not apply, the
closing bid price of such security in the over-the-counter market on the
electronic bulletin board for such security, or if no closing price is reported
for such security, the average of the closing prices of any market makers for
such security as reported in the "pink sheets." If NTN's common stock cannot be
calculated on such date as set forth above, the average closing price shall be
determined in good faith by a majority decision of the Board of Directors of
NTN. The Investor shall have the right to exercise the NTN Optional Exchange
only once.

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     4.2 Mechanics of NTN Optional Exchange. During the period(s) beginning the
date of a Trigger Event and ending 60 days after Investor's receipt of Company's
notice of such Trigger Event or potential Trigger Event (which notice of a
potential Trigger Event shall not be delivered to Investor more than 30 days
before the occurrence of such Trigger Event), the Company may exercise its NTN
Optional Exchange by delivering (i) the certificates evidencing such shares of
Preferred Stock, (ii) written notice of exchange and proper assignment of such
certificates to the Company or in blank and (iii) a certificate signed by an
executive officer of Investor pursuant to Section 4.3, to the office of any
transfer agent for the Preferred Stock or to any other office or agency
maintained by the Company for that purpose. Each NTN Optional Exchange shall be
deemed to have been effected immediately prior to the close of business on the
date on which the foregoing requirements shall have been satisfied, and the
person or persons entitled to receive the NTN common stock deliverable upon
conversion of the Preferred Stock shall be treated for all purposes as the
record holder or holders of such NTN common stock at such time on such date. The
Company shall, as soon as practicable after the surrender for exchange of
certificates evidencing shares of Preferred Stock and compliance with the other
conditions herein contained, deliver at the offices of such transfer agent to
the person for whom such shares of Preferred Stock are so surrendered, or to the
nominee or nominees of such person, certificates evidencing the number of full
shares of NTN common stock to which such person shall be entitled, together with
a cash payment in respect of any fraction of a share of NTN common stock.

     4.3 Investor Representations and Warranties. On the date the Investor sends
notice of exercise of its NTN Optional Exchange, an executive officer of the
Company shall sign a certificate in which the Investor represents, warrants and
covenants that at the time of the NTN Optional Exchange the following is true
and correct:

     (a) The common stock of NTN (the "SECURITIES") to be received by Investor
will be acquired for investment for Investor's own account, not as a nominee or
agent, and not with a view to the resale or distribution of any part thereof,
and that Investor has no present intention of selling, granting any
participation in or otherwise distributing the same in violation of any
applicable federal or any applicable state securities laws. The Investor does
not have any contract, undertaking, agreement or arrangement with any person to
sell, transfer or grant participations to such party or to any third party with
respect to the Securities. Investor has not seen or received any advertisement
or general solicitation with respect to the Securities.

     (b) Investor believes it has received all the information it considers
necessary or appropriate for deciding whether to purchase the Securities.
Investor further represents that it has had an opportunity to ask questions and
receive answers from the Company regarding the terms and conditions of the
offering of the Securities and the business, properties, prospects and financial
condition of the Company.

     (c) Investor acknowledges that it is able to fend for itself, can bear the
economic risk of its investment and has such knowledge and experience in
financial or business matters that it is capable of evaluating the merits and
risks of the investment in the Securities. Investor also represents it has not
been organized for the purpose of acquiring the Securities. Investor
acknowledges that it must bear the economic risk of this investment indefinitely
unless the Securities are registered pursuant to the Securities Act or an
exemption from registration is

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available. Investor also understands that there is no assurance that any
exemption from registration under the Securities Act will ever be available and
that, even if available, such exemption may not allow Investor to transfer all
or any portion of the Securities under the circumstances, in the amounts or at
the times Investor might propose.

     (d) Investor is an "accredited investor" within the meaning of Securities
and Exchange Commission (the "SEC") Rule 501 of Regulation D, as then in effect.

     (e) Investor understands that the Securities are characterized as
"restricted securities" under the federal securities laws inasmuch as they are
being acquired from the Company in a transaction not involving a public offering
and that under such laws and applicable regulations such Securities may be
resold without registration under the Securities Act only in certain limited
circumstances. In this connection, Investor represents that it is familiar with
SEC Rule 144, as then in effect, understands the resale limitations imposed
thereby and by the Securities Act, and understands that the Securities may not
currently be resold in reliance upon SEC Rule 144.

     4.4 Legend. NTN hereby agrees to issue such shares of its common stock as
required under this Section 4; provided that each certificate issued shall be
endorsed with the following legend:

          "THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
          REGISTERED OR QUALIFIED UNDER THE SECURITIES ACT OF 1933, AS AMENDED,
          OR THE SECURITIES OR BLUE SKY LAWS OF DELAWARE, CALIFORNIA OR ANY
          OTHER STATE. THEY MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED OR
          HYPOTHECATED IN THE ABSENCE OF A REGISTRATION OR QUALIFICATION UNDER
          SUCH FEDERAL AND STATE LAWS OR AN OPINION OF COUNSEL SATISFACTORY TO
          NTN COMMUNICATIONS, INC. THAT SUCH REGISTRATION OR QUALIFICATION IS
          NOT REQUIRED."

5. Registration Rights.

     5.1 Registrable Securities. "REGISTRABLE SECURITIES" means all Exchange
Shares now or hereafter owned or held by Investor.

     5.2 Registrations on Form S-3. NTN shall use commercially reasonable
efforts to qualify for registration on Form S-3 or any comparable or successor
form or forms. The holders of at least thirty percent (30%) of the outstanding
Registrable Securities (provided, in any event, that the estimated offering
price of shares subject to such registration shall be at least $1,000,000) shall
have the right at any time and from time to time to request a registration on
Form S-3 (a "SHORT FORM REGISTRATION"); provided, that NTN shall not be required
to effect a Short Form Registration more frequently than once during any 12
consecutive month period. Such requests shall be in writing and shall state the
number of shares of Registrable Securities proposed to be disposed of and the
intended method of distribution of such shares by the holders.

     5.3 Right to Defer Registration. NTN may postpone for up to ninety (90)
days the filing or the effectiveness of a registration statement for a Short
Form Registration if its Board of Directors determines, reasonably and in good
faith, that such registration might have an adverse

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effect on any proposal or plan by NTN to engage in any acquisition, merger,
consolidation, tender offer or any other material transaction; provided, that
NTN may not postpone the filing or effectiveness of a registration statement
pursuant to this subsection (c) more than twice during any period of 12
consecutive months.

     5.4 Right to Piggyback Registrations. If NTN proposes to register any of
its securities under the Securities Act (other than a registration solely in
connection with an employee benefit or stock ownership plan) and the
registration form to be used may be used for the registration of Registrable
Securities (a "PIGGYBACK REGISTRATION"), NTN will give prompt written notice to
all holders of Registrable Securities of its intention to effect such a
registration (each, a "PIGGYBACK NOTICE"). Subject to subsection (e), NTN will
include in such registration all shares of Registrable Securities that holders
of Registrable Securities request NTN to include in such registration by written
notice given to NTN within 5 days after the date of sending of the Piggyback
Notice.

     5.5 Priority on Piggyback Registrations. If the managing underwriters in a
Piggyback Registration advise NTN in writing that in their opinion the number of
securities requested to be included in such registration exceeds the number that
can be sold in an orderly manner in such offering within a price range
acceptable to NTN, NTN will include in such registration (i) first, the
securities proposed to be sold by NTN, (ii) second, the Registrable Securities
of the holders requested to be included in such registration, pro rata among the
holders of such Registrable Securities on the basis of the number of shares of
Registrable Securities requested to be included in such registration, and (iii)
third, other securities requested to be included in such registration.

     5.6 Registration Procedures. Whenever the holders of Registrable Securities
have requested that any Registrable Securities be registered pursuant to this
Agreement, NTN will use its best efforts to effect the registration and the sale
of such Registrable Securities in accordance with the intended method of
distribution thereof and will as expeditiously as possible:

     (a) prepare and file with the SEC a registration statement with respect to
such Registrable Securities and use its best efforts to cause such registration
statement to become effective, provided that before filing a registration
statement or prospectus or any amendments or supplements thereto, NTN will
furnish to the counsel selected by the holders of a majority of the Registrable
Securities covered by such registration statement copies of all such documents
proposed to be filed, which documents will be subject to the review of such
counsel;

     (b) prepare and file with the SEC such amendments and supplements to such
registration statement and the prospectus used in connection therewith as may be
necessary to keep such registration statement effective for a period of up to
six months or until the holders of Registrable Securities have completed the
distribution described in the registration statement relating thereto, whichever
first occurs, and comply with the provisions of the Securities Act with respect
to the disposition of all securities covered by such registration statement
during such period in accordance with the intended methods of distribution by
the sellers thereof set forth in such registration statement;

     (c) furnish to each seller of Registrable Securities such number of copies
of such registration statement, each amendment and supplement thereto, the
prospectus included in such

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registration statement (including each preliminary prospectus) and such other
documents as such seller may reasonably request in order to facilitate the
disposition of the Registrable Securities owned by such seller;

     (d) use its best efforts to register or qualify such Registrable Securities
under such other securities or blue sky laws of such jurisdictions as any seller
reasonably requests and do any and all other acts and things that may be
reasonably necessary or advisable to enable such seller to consummate the
disposition in such jurisdictions of the Registrable Securities owned by such
seller, provided that NTN will not be required (a) to qualify generally to do
business in any jurisdiction where it would not otherwise be required to qualify
but for this subparagraph, (b) to subject itself to taxation in any such
jurisdiction, or (c) to consent to general service of process in any such
jurisdiction;

     (e) notify each seller of such Registrable Securities, at any time when a
prospectus relating thereto is required to be delivered under the Securities
Act, of the happening of any event as a result of which the prospectus included
in such registration statement contains an untrue statement of a material fact
or omits any fact necessary to make the statements therein not misleading, and,
at the request of any such seller, the Company will prepare a supplement or
amendment to such prospectus so that, as thereafter delivered to the purchasers
of such Registrable Securities, such prospectus will not contain an untrue
statement of a material fact or omit to state any fact necessary to make the
statements therein not misleading;

     (f) cause all such Registrable Securities to be listed on each securities
exchange on which similar securities issued by NTN are then listed and to be
qualified for trading on each system on which similar securities issued by NTN
are from time to time qualified;

     (g) provide a transfer agent and registrar for all such Registrable
Securities not later than the effective date of such registration statement and
thereafter maintain such a transfer agent and registrar;

     (h) enter into such customary agreements (including underwriting agreements
in customary form) and take all such other actions as the Investors of a
majority of the shares of such Registrable Securities being sold or the
underwriters, if any, reasonably request in order to expedite or facilitate the
disposition of such Registrable Securities being sold;

     (i) make available for inspection by any underwriter participating in any
disposition pursuant to such registration statement and any attorney, accountant
or other agent retained by any such underwriter, all financial and other
records, pertinent corporate documents and properties of NTN, and cause NTN'
officers, directors, employees and independent accountants to supply all
information reasonably requested by any such underwriter, attorney, accountant
or agent in connection with such registration statement;

     (j) permit any holder of Registrable Securities that might be deemed, in
the sole and exclusive judgment of such holder, to be an underwriter or a
controlling person of NTN, to participate in the preparation of such
registration or comparable statement and to require the insertion therein of
material, furnished to NTN in writing, that in the reasonable judgment of such
holder and his, her or its counsel should be included; and

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     (k) in the event of the issuance of any stop order suspending the
effectiveness of a registration statement, or of any order suspending or
preventing the use of any related prospectus or suspending the qualification of
any Registrable Securities included in such registration statement for sale in
any jurisdiction, NTN will use its reasonable best efforts promptly to obtain
the withdrawal of such order.

If any such registration statement refers to the Investor by name or otherwise
as the holder of any securities of NTN and if, in the sole and exclusive
judgment of the Investor, the Investor is or might be deemed to be a controlling
person of NTN, the Investor shall have the right to require (a) the inclusion in
such registration statement of language, in form and substance reasonably
satisfactory to Investor, to the effect that the holding of such securities by
Investor is not to be construed as a recommendation by Investor of the
investment quality of NTN's securities covered thereby and that such holding
does not imply that the Investor will assist in meeting any future financial
requirements of NTN, or (b) in the event that such reference to Investor by name
or otherwise is not required by the Securities Act or any similar federal
statute then in force, the deletion of the reference to the Investor; provided,
that with respect to this clause (b) Investor shall furnish to NTN an opinion of
counsel to such effect, which opinion of counsel shall be reasonably
satisfactory to NTN.

     5.7 Registration Expenses. The term "REGISTRATION EXPENSES" means any
expenses incident to NTN's performance of or compliance with Section 5,
including without limitation all registration and filing fees, fees and expenses
of compliance with securities or blue sky laws, printing expenses, messenger and
delivery expenses, and fees and expenses of counsel for NTN and all independent
certified public accountants, underwriting fees and expenses (excluding
discounts and commissions, which shall be paid by Investor out of the proceeds
of the offering) and the fees and expenses of any other persons retained by NTN;
provided that aggregated expenses under this Section 5.7 in excess of $25,000
shall be paid by the holders of the Registrable Stock included in such
registration.

     5.8 Payment. NTN shall pay the Registration Expenses in connection with
Short Form Registrations and Piggyback Registrations. All other expenses shall
be paid by the holders of the Registrable Securities included in such
registration, pro rata among such holders on the basis of the number of shares
of Registrable Securities of each such holder included in the registration.

     5.9 Indemnification by NTN. NTN agrees to indemnify, to the extent
permitted by law, each holder of Registrable Securities, his, her or its general
and limited partners, members, shareholders, officers and directors and each
person who controls such person (within the meaning of the Securities Act)
against all losses, claims, damages, liabilities and expenses caused by any
untrue statement of material fact contained in any registration statement,
prospectus or preliminary prospectus or any amendment thereof or supplement
thereto or any omission of a material fact required to be stated therein or
necessary to make the statements therein not misleading, except insofar as the
same are caused by or contained in any information furnished to NTN by such
holder of Registrable Securities expressly for use therein. In connection with
an underwritten offering, the Company will indemnify such underwriters, their
officers and directors and each person who controls such underwriters (within
the meaning of the

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Securities Act) to the same extent as provided above with respect to the
indemnification of the holders of Registrable Securities.

     5.10 Indemnification by Holders of Registrable Securities. In connection
with any registration statement in which a holder of Registrable Securities is
participating, such person will furnish to NTN in writing such information and
affidavits as NTN reasonably requests for use in connection with any such
registration statement or prospectus and, to the extent permitted by law, will
indemnify NTN, its directors and officers and each person who controls NTN
(within the meaning of the Securities Act) against any losses, claims, damages,
liabilities and expenses resulting from any untrue statement of material fact
contained in the registration statement, prospectus or preliminary prospectus or
any amendment thereof or supplement thereto or any omission of a material fact
required to be stated therein or necessary to make the statements therein not
misleading, but only to the extent that such untrue statement or omission is
contained in any written information or affidavit so furnished in writing by
Investor in connection with such registration statement; provided, that the
obligation to indemnify will be limited to the net amount of proceeds received
by the holders from the sale of Registrable Securities pursuant to registration
statement.

     5.11 Notice; Defense of Claims. Any person entitled to indemnification
hereunder will (i) give prompt written notice to the indemnifying party of any
claim with respect to which it seeks indemnification and (ii) unless in such
indemnified party's reasonable judgment a conflict of interest between such
indemnified and indemnifying parties may exist with respect to such claim,
permit such indemnifying party to assume the defense of such claim with counsel
reasonably satisfactory to the indemnified party. If such defense is assumed,
the indemnifying party will not be subject to any liability for any settlement
made by the indemnified party without his, her or its consent. An indemnifying
party who is not entitled to, or elects not to, assume the defense of a claim
will not be obligated to pay the fees and expenses of more than one counsel for
all parties indemnified by such indemnifying party with respect to such claim,
unless in the reasonable judgment of any indemnified party a conflict of
interest may exist between such indemnified party and any other of such
indemnified parties with respect to such claim.

     5.12 Contribution. If the indemnification provided for herein is held by a
court of competent jurisdiction to be unavailable to an indemnified party with
respect to any loss, liability, claim, damage or expense referred to herein,
then the indemnifying party, in lieu of indemnifying such indemnified party
hereunder, shall contribute to the amount paid or payable by such indemnified
party as a result of such loss, liability, claim, damage or expense in such
proportion as is appropriate to reflect the relative fault of the indemnifying
party, on the one hand, and of the indemnified party, on the other, in
connection with the statements or omissions that resulted in such loss,
liability, claim, damage or expense, as well as any other relevant equitable
considerations. The relative fault of the indemnifying party and of the
indemnified party shall be determined by reference to, among other things,
whether the untrue or alleged untrue statement of a material fact or the
omission to state a material fact relates to information supplied by the
indemnifying party or by the indemnified party and the parties' relative intent,
knowledge, access to information and opportunity to correct or prevent such
statement or omission. The obligation to contribute will be limited to the
amount by which the net amount of proceeds received by a holder of Registrable
Securities from the sale of its Registrable

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Securities, as the case may be, exceeds the amount of losses, liabilities,
damages and expenses that the Investor has otherwise been required to pay by
reason of such statements or omissions.

     5.13 Survival. The indemnification provided for under this Agreement will
remain in full force and effect regardless of any investigation made by or on
behalf of the indemnified party or any officer, director or controlling person
of such indemnified party and will survive the transfer of securities.

     5.14 Underwriting Agreement. To the extent that the provisions on
indemnification and contribution contained in the underwriting agreement entered
into in connection with an underwritten public offering are in conflict with the
indemnification provisions of this Agreement, the provisions of the underwriting
agreement shall control.

     5.15 Participation in Underwritten Registrations. No person may participate
in any registration hereunder that is underwritten unless such person (i) agrees
to sell such person's securities on the basis provided in any underwriting
arrangements approved by the person or persons entitled hereunder to approve
such arrangements, and (ii) completes and executes all questionnaires, powers of
attorney, indemnities, underwriting agreements and other documents required
under the terms of such underwriting arrangements.

     5.16 Market Stand-Off Agreement. Each holder of Registrable Securities
hereby agrees, for a period of 180 days following the effective date of the
first registration statement of NTN covering common stock (or other securities),
and for 120 days following the effective date of any registration statement
after the first registration statement, to be sold on behalf of NTN in an
underwritten public offering (or for such shorter period as may be allowed by
the managing underwriter or underwriters of such offering), not to sell or
otherwise transfer or dispose of (other than to donees who agree to be similarly
bound) any common stock held by it at any time during such period except common
stock included in such registration or purchased on the open market. In order to
enforce the foregoing covenant, NTN may impose stop-transfer instructions with
respect to the Registrable Securities (and the shares or securities of every
other person subject to the foregoing restriction) until the end of such period.

     5.17 Transfer of Registration Rights. The rights of the Investor to cause
NTN to register securities and keep information available and related rights,
granted to the Investor by NTN under this Section 5 may be assigned to a
transferee or assignee (a) who holds, subsequent to such transfer, at least 20%
of the Registrable Securities or (b) is a partner, member, stockholder or
affiliate of such Investor proposing to transfer Registrable Securities;
provided that NTN is given written notice by Investor at least 30 days before
such transfer and has the right to purchase such shares at the same price as the
proposed transfer, and provided further, that the transferee or assignee of such
rights has agreed in writing to comply with the obligations under this
Agreement.

     5.18 Termination of Registration Rights. Section 5 of this Agreement shall
terminate with respect to any holder of Registrable Securities on the earlier of
(a) four years after the date of this Agreement, (b) the date such holder can
sell all of his/her/its Registrable Securities in any three month period
pursuant to Rule 144 or (c) the date such holder holds Registrable Securities in
an amount less than one percent of the outstanding shares of Common Stock.

                                       10
<PAGE>   12

6. Legend.

     (a) Each certificate representing Stock now or hereafter owned by NTN and
Investor shall be endorsed with the following legend:

          "THE SALE, PLEDGE, HYPOTHECATION OR TRANSFER OF THE SECURITIES
          REPRESENTED BY THIS CERTIFICATE IS SUBJECT TO THE TERMS AND CONDITIONS
          OF A CERTAIN RIGHT OF FIRST REFUSAL AND EXCHANGE AGREEMENT AMONG THE
          HOLDER OF THE SECURITIES, THE COMPANY AND CERTAIN STOCKHOLDERS OF THE
          COMPANY. COPIES OF SUCH AGREEMENT MAY BE OBTAINED UPON WRITTEN REQUEST
          TO THE SECRETARY OF THE COMPANY."

     (b) Under no circumstances shall any Transfer of NTN's Securities subject
hereto be valid until the proposed transferee thereof shall have executed and
become a party to this Agreement and thereby shall have become subject to all of
the provisions hereof; and regardless of any other provisions of this Agreement,
no such Transfer of any kind shall in any event result in the non-applicability
of the provisions hereof at any time to any of the NTN's Securities subject
hereto.

     (c) NTN and Investor agree that the Company may instruct its transfer agent
to impose transfer restrictions on the Stock represented by certificates bearing
the legend referred to in Section 6(a) above to enforce the provisions of this
Agreement and the Company agrees to promptly do so. The legend shall be removed
upon termination of this Agreement.

7. Miscellaneous.

     7.1 Termination. This Agreement, except for Section 5, shall terminate upon
the earliest to occur of any one of the following events (and shall not apply to
any Transfer by NTN or the Investor in connection with any such event):

     (a) The closing of the Company's initial underwritten public offering of
its Common Stock;

     (b) a Change in Control, unless the proposed consideration to be received
by the Investor shall be less than the Series A Conversion Price in effect at
such time (as defined in the Certificate of Designation of Series A Preferred
Stock of Company); and

     (c) Five (5) years from the Closing (as defined in the Purchase Agreement).

     7.2 Successors and Assigns. Except as otherwise provided in this Agreement,
the terms and conditions of this Agreement shall inure to the benefit of and be
binding upon the respective permitted successors and assigns of the parties
(including transferees of any of the Preferred Stock or any Common Stock issued
upon conversion thereof). The rights of the Investor hereunder (other than the
rights under SECTIONS 4 AND 5, which may only be transferred or assigned to an
affiliate as defined in (b) below) may only be assigned to a transferee or
assignee that (a) holds at least 250,000 shares of Preferred Stock (or Common
Stock issuable

                                       11
<PAGE>   13

upon conversion thereof) after giving effect to such transfer (as adjusted for
stock splits and similar transactions) or (b) is an "affiliate" of such Investor
as such term is defined under Rule 405 of the Securities Act; provided, however,
that (i) the transferor shall, within ten (10) days after such transfer, furnish
to the Company written notice of the name and address of such transferee or
assignee and the securities with are being assigned and (ii) such transferee
shall agree to be subject to all restrictions set forth in this Agreement and
all applicable transfer restrictions under the Securities Act.

     7.3 Amendments and Waivers. Any term of this Agreement may be amended or
waived only with the written consent of the Company, NTN and Investor. Any
amendment or waiver effected in accordance with this Section 7.3 shall be
binding upon the Company, the Investor and NTN, and each of their respective
successors and assigns. The exercise or non-exercise of any of the rights of the
Investor with respect to a sale of NTN's Securities shall not adversely affect
their rights with respect to subsequent sales of NTN's Securities subject to
this Agreement. Notices are deemed delivered when actually delivered to the
address for notices. Notices must be given to parties at the address set forth
on the signature page below, although any party may furnish, from time to time,
other addresses for notices to it.

     7.4 Notices. All notices (including other communications required or
permitted) under this Agreement must be in writing and must be delivered (i) in
person; (ii) by registered or certified mail, postage prepaid, return receipt
requested; or (iii) by a generally recognized courier or messenger service that
provides written acknowledgement of receipt by the addressee.

     7.5 Severability. The provisions of this Agreement are severable. The
invalidity, in whole or in part, of any provision of this Agreement will not
affect the validity or enforceability of any other of its provisions. If one or
more provisions hereof will be declared invalid or unenforceable, the remaining
provisions will remain in full force and effect and will be construed in the
broadest possible manner to effectuate the purposes hereof. If it is determined
by a court of competent jurisdiction in any state that any restriction in this
Section is excessive in duration or scope or is unreasonable or unenforceable
under the laws of that state, it is the intention of the parties that such
restriction may be modified or amended by the court to render it enforceable to
the maximum extent permitted by the law of that state. The parties further agree
to replace such void or unenforceable provisions of this Agreement with valid
and enforceable provisions that will achieve, to the extent possible, the
economic, business and other purposes of the void or unenforceable provisions.

     7.6 Governing Law. This Agreement and all acts and transactions pursuant
hereto and the rights and obligations of the parties hereto shall be governed,
construed and interpreted in accordance with the laws of the State of
California, without giving effect to principles of conflicts of law. The parties
consent to the jurisdiction of all federal and state courts in California.

     7.7 Counterparts. This Agreement may be executed in two or more
counterparts, each of which shall be deemed an original and all of which
together shall constitute one and the same instrument. A facsimile signature
page shall be deemed an original.

                                       12
<PAGE>   14

     7.8 Further Assurances. Each party agrees to cooperate fully with the other
parties, to take such actions, to execute such further instruments, documents
and agreements, and to give such further written assurances, as may be
reasonably requested by any other party to evidence and reflect the transactions
described herein and contemplated hereby, and to carry into effect the intents
and purposes of this Agreement.

     7.9 No Presumption. The parties acknowledge that each party has been
represented by counsel in connection with this Agreement and the transactions
contemplated by this Agreement. Accordingly, any rule of law, including without
limitation Section 1654 of the California Civil Code or any legal decision that
would require interpretation of any claimed ambiguities in this Agreement
against the party that drafted it has no application and is expressly waived. If
any claim is made by a party relating to any conflict, omission or ambiguity in
the provisions of this Agreement, no presumption or burden of proof or
persuasion will be implied because this Agreement was prepared by or at the
request of any party or its counsel.

     7.10 Titles and Subtitles. The titles and subtitles used in this Agreement
are used for convenience only and are not to be considered in construing or
interpreting this Agreement.

     7.11 Entire Agreement. This Agreement (together with its Exhibits and other
documents referred to herein) is the complete and exclusive statement of
agreement and understanding of the parties with respect to matters in this
Agreement and is a complete and exclusive statement of the terms and conditions
thereof. This Agreement replaces and supersedes all prior written or oral
agreements, statements, correspondence, negotiations and understandings by and
among the parties with respect to the matters covered by it. No representation,
statement, condition or warranty not contained in this Agreement is binding on
the parties.

     7.12 Rights Cumulative. Each and all of the various rights, powers and
remedies of the parties hereto will be considered to be cumulative with and in
addition to any other rights, powers and remedies that such parties may have at
law or in equity in the event of the breach of any of the terms of this
Agreement. The exercise or partial exercise of any right, power or remedy will
neither constitute the exclusive election thereof nor the waiver of any other
right, power or remedy available to such party.

     7.13 No Third Party Beneficiaries. Nothing herein expressed or implied is
intended to confer upon any person, other than the parties hereto and their
respective successors and permitted assignees, if any, any rights, obligations,
or liabilities under or by reason of this Agreement.

     7.14 Specific Performance. Each of the parties acknowledges and agrees that
the other parties would be damaged irreparably in the event any of the
provisions of this Agreement are not performed in accordance with their specific
terms or otherwise are breached. Accordingly, each of the parties agrees that
the other parties will be entitled to an injunction or injunctions to prevent
breaches of the provisions of this Agreement and to enforce specifically this
Agreement and the terms and provisions hereof in any action instituted in any
court of the United States or any state thereof having jurisdiction over the
parties and the matter, in addition to any other remedy to which they may be
entitled, at law or in equity.

                                       13
<PAGE>   15

     7.15 Single Attorney in Fact. All such affiliated entities or persons shall
have a single attorney in fact for the purpose of exercising any rights,
receiving notices or taking any action under this Agreement.

                  [Remainder of Page Intentionally Left Blank]

                                       14

<PAGE>   16

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

                                THE COMPANY

                                BUZZTIME Entertainment, Inc.

                                By:      /s/ V. Tyrone Lam
                                Name:    V. Tyrone Lam
                                Title:   President
                                Address: The Campus - 5966 La Place Court
                                         Carlsbad, California  92008
                                Phone:
                                Fax:

                                NTN

                                NTN Communications, Inc.

                                By:      /s/ Stanley B. Kinsey
                                Name:    Stanley B. Kinsey
                                Title:   Chairman and Chief Executive Officer
                                Address: The Campus - 5966 La Place Court
                                         Carlsbad, California  92008
                                Phone:
                                Fax:

                                INVESTOR

                                Scientific-Atlanta Strategic Investments, L.L.C.

                                By:      /s/ Wallace G. Haislip
                                Name:    Wallace G. Haislip
                                Title:   President
                                Address: 5030 Sugarloaf Parkway
                                         Lawrenceville, Georgia  30044
                                Phone:
                                Fax:

                                      S-1<PAGE>   1

                                                                    EXHIBIT 10.6

                   ADVERTISING SALES REPRESENTATIVE AGREEMENT

         This Advertising Sales Representative Agreement ("Agreement") is made
and entered into as of this 8th day of May, 2001 ("Effective Date"), by and
between NTN Communications, Inc., a Delaware corporation ("COMPANY"), and Baron
Enterprises, Inc., a California corporation ("REPRESENTATIVE").

                                    RECITALS

         1. A glossary of terms used with initial capital letters and other
terms defined for purposes of this Agreement is set forth in Exhibit "A" at the
end of this Agreement and is incorporated by reference into the Agreement.

         2. COMPANY produces and programs two-way (interactive) entertainment
and operates an interactive network in the United States that broadcasts
multi-player, multi-platform programming to group viewing locations, interactive
cable networks, online services and the Internet.

         3. The Advertising Services covered by this Agreement are more
particularly described on Exhibit "A".

         4. REPRESENTATIVE desires to serve as independent sales representative
for the Advertising Services.

         NOW, THEREFORE, in consideration of the recitals, premises and mutual
covenants contained in this Agreement, the parties agree as follows:

         1. Appointment. Subject to the terms and conditions of this Agreement,
COMPANY grants to REPRESENTATIVE the exclusive right to solicit orders for
Advertising Services from: i) advertisers within the non-"food and beverage"
industry other than those identified in Exhibit "B"; from Media; and from any
other advertiser to whom COMPANY grants REPRESENTATIVE solicitation rights in
writing during the term of this Agreement. All contracts for Advertising
Services are subject to, and not valid and binding in the absence of, prior
written approval by an officer of the COMPANY.

         2. Relationship of the Parties. REPRESENTATIVE is not an employee,
partner or co-venturer of COMPANY for any purpose, and shall act only as an
independent contractor. REPRESENTATIVE shall adhere to COMPANY's Standards of
Usage for Authorized Representatives. REPRESENTATIVE shall be solely responsible
for the method, manner and means of its performance in compliance with this
Agreement. REPRESENTATIVE is not required to work any particular number of hours
per week or work on any particular days. REPRESENTATIVE does not have any
authority, and shall not hold itself out as having authority, either express or
implied, to make any commitment or representation on behalf of COMPANY or incur
any debt or obligation on behalf of COMPANY.

<PAGE>   2

         3. Term. The term of this Agreement shall be one (1) year, commencing
April 2, 2001, and ending on April 1, 2002, unless sooner terminated in
accordance with this Agreement.

         4. Compensation.

                  4.1 COMPANY shall pay REPRESENTATIVE as compensation a
commission at the Commission Rate applied to Net Advertising Revenues resulting
from Advertising Contracts solicited solely by REPRESENTATIVE and included in
the invoiced amount, and after deducting any discounts, credits or offsets, if
any.

                  4.2 REPRESENTATIVE shall be granted, as of the April 2, 2001
commencement of the Term, a warrant to purchase 20,000 shares of NTN common
stock at a price of $0.50 per share, exercisable by REPRESENTATIVE for a period
of three (3) years through and including April 1, 2001 (the "Warrant"). The
Warrant shall vest and become exercisable as to one-twelfth (1/12th) of the
total shares of common stock issuable thereunder on the last business day of
April 2001 and each month immediately thereafter, subject to REPRESENTATIVE's
continuous representation of COMPANY as set forth herein.

                  4.3 If the Agreement is terminated by COMPANY or expires
without renewal, COMPANY shall pay to REPRESENTATIVE a commission at the rate of
fifteen percent (15%) of Net Advertising Revenue received by COMPANY for any
Advertising Contract solicited solely by REPRESENTATIVE, existing at the time of
termination or expiration, that renews during the twelve (12) month period
immediately subsequent to expiration or termination of the Advertising Contract
(the "Surviving Commission"). In the event this Agreement is terminated by
REPRESENTATIVE, no Surviving Commission will be payable hereunder.

                  4.4 REPRESENTATIVE shall be entitled to no other compensation
or consideration for the performance of REPRESENTATIVE hereunder.
Notwithstanding any other provision of this Agreement, REPRESENTATIVE shall not
be entitled to any compensation from COMPANY in respect of any Advertising
Contracts to the extent that the compensation from the advertiser to the COMPANY
under such Advertising Contract is in the form of in-kind or trade credit and
not cash.

                  4.5 Commissions shall be paid within thirty (30) days of the
date of any COMPANY invoice for Net Advertising Revenues or upon payment of
invoice, whichever occurs first. With each commission payment, COMPANY will
provide to REPRESENTATIVE a written accounting of all Advertising Contracts for
which commissions are being paid, including the client's name, and the invoice
number, and the rate of commission for each order, and information concerning
any reductions offset against the commissions or billed to REPRESENTATIVE.

                  4.6 If any advertiser fails to pay an invoice within ninety
(90) days after the date due, then COMPANY may deduct commissions previously
paid on account of such invoiced Advertising Services from currently payable
commissions. If the invoice is subsequently collected, COMPANY shall repay the
commission, less COMPANY's cost of collection.

                                      -2-
<PAGE>   3

                  4.7 If the Agreement is terminated or expires, the Agreement
shall remain applicable to all Advertising Contracts solicited by REPRESENTATIVE
and accepted by the COMPANY prior to the effective date of termination.

                  4.8 COMPANY shall pay to REPRESENTATIVE $5,000 per month as a
recoverable advance against commissions to be earned (the "Monthly Advance"), up
to a maximum aggregate of $60,000 per year (the "Annual Draw"). COMPANY shall
pay any and all commissions pursuant to Section 4.1 hereof against the Annual
Draw first; thereafter, the Monthly Advance will resume at such time as the
Monthly Advance times the number of months lapsed since the commission was
earned is equal to or greater than the commission paid. Partial months shall be
prorated. Such advances shall be paid on or before the 15th day of each month in
which due. Any amount paid hereunder shall be offset against any commissions
owed to REPRESENTATIVE. In no event shall advances paid hereunder exceed $60,000
per year. In the event commissions equal or exceed $60,000 during any one (1)
year period, COMPANY shall no longer be obligated to pay to REPRESENTATIVE the
monthly advance pursuant to this Section 4.7. COMPANY reserves the right, in its
sole discretion, to modify the amount of the advance paid against commissions
upon thirty (30) days' prior written notice to REPRESENTATIVE.

         5. Duties of REPRESENTATIVE. REPRESENTATIVE shall have the following
duties and obligations:

                  5.1 REPRESENTATIVE shall exercise its best efforts vigorously
and effectively to market and promote the sale of the Advertising Services.

                  5.2 REPRESENTATIVE shall cooperate fully with COMPANY in the
development and implementation of a sales and marketing program for the
Advertising Services. Without limiting the foregoing, REPRESENTATIVE shall
advise COMPANY on issues relating specifically to the provision of Advertising
Services to advertisers in the non-"food and beverage" industry and related
industries. REPRESENTATIVE shall provide a written analysis of marketing
opportunities for Advertising Services to the non-"food and beverage" industry
on or before March 1 of each year during which this Agreement is in effect.

                  5.3 REPRESENTATIVE shall have the authority to employ such
sales personnel as REPRESENTATIVE deems proper to solicit sales for the
Advertising Services. Such sales employees shall be employees of REPRESENTATIVE,
to be paid by REPRESENTATIVE, and not employees or agents of COMPANY. All sales
personnel are subject to the terms and conditions of this Agreement.
REPRESENTATIVE shall maintain in effect Worker's Compensation Insurance in
accordance with applicable law.

                  5.4 REPRESENTATIVE shall submit the form and content of any
advertising containing COMPANY's name or Marks or containing representations or
depictions of any of the Advertising Services to COMPANY for approval prior to
any release, publication, dissemination or use.

                                      -3-
<PAGE>   4

                  5.5 REPRESENTATIVE shall at all times act in a manner
consistent with the highest standards of fair trade, fair competition and
business ethics. REPRESENTATIVE shall obtain COMPANY's prior written approval of
all means, methods and materials used by REPRESENTATIVE to promote COMPANY and
Advertising Services to third parties including but not limited to advertisers
and advertising agencies.

                  5.6 REPRESENTATIVE shall not, nor shall it permit any of its
affiliates to, engage in the marketing, promotion or sale of any services,
regardless of price, which are competitive with or in any manner similar to the
Advertising Services except as authorized in writing by COMPANY. Nothing herein
shall preclude REPRESENTATIVE from marketing or promoting the sale of any
services that are not competitive with the Advertising Services.

                  5.7 REPRESENTATIVE shall not make any representations or
warranties on behalf of COMPANY.

                  5.8 REPRESENTATIVE shall bear all its expenses for the
operation of its offices and its activities under this Agreement. COMPANY shall
not be required to furnish any facilities, materials, equipment, supplies or
services to or for REPRESENTATIVE. Without limiting the foregoing, COMPANY may,
without being contractually bound to do so, provide REPRESENTATIVE with such
materials as it may deem in its sole and absolute discretion to be of assistance
to REPRESENTATIVE in the solicitation of Advertising Services pursuant to this
Agreement.

                  5.9 REPRESENTATIVE shall comply with all applicable laws and
regulations, including employment related laws, and shall obtain and maintain
any and all permits, certificates, licenses or insurance necessary for the
proper conduct of its duties and obligations under this Agreement.

                  5.10 Upon request, and not less than once per calendar month,
REPRESENTATIVE shall report to COMPANY sales forecasts and other information
relating to pending or projected solicitations for purchases of Advertising
Services.

                  5.11 Upon request, REPRESENTATIVE shall furnish to COMPANY its
financial statements in sufficient detail to establish REPRESENTATIVE's ability
to perform under this Agreement.

                  5.12 REPRESENTATIVE shall maintain records of all its
activities with respect to the solicitation of Advertising Contracts and the
performance of Advertising Services and the records shall be open for inspection
and copying by COMPANY upon reasonable notice.

                  5.13 REPRESENTATIVE shall hold itself out to the public as
being independent of COMPANY.

                                      -4-
<PAGE>   5

         6. Cooperation with other Advertising Sales Representatives.
REPRESENTATIVE understands that COMPANY may retain one or more other advertising
sales representatives for purposes of soliciting purchases of Advertising
Services from advertisers who are not in the non-"food and beverage" industry.
REPRESENTATIVE agrees that the terms of this Section 6 shall govern its
relationship with any OTHER REPRESENTATIVE during the term of this Agreement.

         7. Sales. COMPANY shall have the sole right to establish prices,
discounts, specifications and terms governing the sale of the Advertising
Services, all of which may be changed from time to time without notice to
REPRESENTATIVE.

         8. Credit. COMPANY shall have the sole right of customer credit
approval or credit refusal in all cases.

         9. Handling and Acceptance of Offers. REPRESENTATIVE shall submit all
offers to purchase Advertising Services to COMPANY within two (2) business days
following receipt of the offer. All offers shall be subject to acceptance or
rejection by COMPANY, which acceptance or rejection shall be communicated in
writing to REPRESENTATIVE for delivery to the offeror. COMPANY shall use
reasonable efforts to respond to any offers made through REPRESENTATIVE as soon
as practicable. COMPANY reserves the right to refuse any business for any good
faith business reason.

         10. Invoices and Collections.

                  10.1 COMPANY shall submit invoices for the sale of the
Advertising Services directly to the advertiser, with a copy to REPRESENTATIVE
if any commission is payable. COMPANY shall receive all payments from
advertisers and REPRESENTATIVE shall not collect or receive payments unless
specifically authorized in writing by COMPANY to do so. REPRESENTATIVE shall
immediately forward to COMPANY any remittances in any form, which it receives
from advertisers.

                  10.2 REPRESENTATIVE shall not make any allowances or
adjustments in accounts with advertisers.

         11. Intellectual Property.

                  11.1 REPRESENTATIVE acknowledges that the Marks are owned
solely and exclusively by COMPANY and that nothing contained in this Agreement
shall give to REPRESENTATIVE any right, title or interest in the Marks and that
REPRESENTATIVE's use of the Marks shall inure only to the benefit of COMPANY.

                  11.2 REPRESENTATIVE shall not use any Marks except for the
purpose of fulfilling its duties under this Agreement and in a manner authorized
in writing by COMPANY. REPRESENTATIVE shall not use the name "NTN Network" or
any of the Marks as part of a trade

                                      -5-
<PAGE>   6

name, service mark, business name, trade style, fictitious business name or
d.b.a. or for other similar purposes.

                  11.3 REPRESENTATIVE agrees that it shall not seek or obtain
any registration of the Marks (including any colorable imitations, translations
or transliterations thereof) in any name or participate directly or indirectly
in such registration without COMPANY's prior written consent. REPRESENTATIVE
further acknowledges and agrees that if it has obtained or obtains in the future
any such right, title or interest it will do so as an agent and for the benefit
of COMPANY. REPRESENTATIVE further agrees to execute any and all instruments
deemed by COMPANY, and/or its respective attorneys or REPRESENTATIVEs, to be
necessary to transfer such right, title or interest to COMPANY.

                  11.4 REPRESENTATIVE agrees, during and after the term of this
Agreement, not directly or indirectly (by causing others or otherwise) to take
any action challenging or opposing, or raise any questions concerning, the
validity or ownership of the Marks, or any other trademarks, service marks or
other intellectual property owned by COMPANY.

                  11.5 REPRESENTATIVE shall be vigilant in detecting any
possible infringements, counterfeiting, or other claims or actions in derogation
of any Marks by any third parties and to inform COMPANY promptly of any such
infringement, claim or action; provided, however, REPRESENTATIVE shall not take
any action on account of such infringement, claim or action and shall have no
right to determine whether any action is taken.

                  11.6 If REPRESENTATIVE, alone or with others, develops any
written material pertaining to the Advertising Services or COMPANY which may be
copyrighted, it shall assign all right to obtain such copyrights to COMPANY.
REPRESENTATIVE further agrees that such material shall be deemed "made for hire"
under U.S. law, thereby vesting ownership in COMPANY.

                  11.7 Before or during the term of this Agreement,
REPRESENTATIVE may or will be made aware of confidential information of COMPANY
relating to the Advertising Services, this Agreement, or present or anticipated
products, processes, know-how, customers, sales, business affairs, contractual
arrangements, pricing or other financial information, identities of employees,
agents or REPRESENTATIVE or similar information. During and after the term of
this Agreement, REPRESENTATIVE agrees to maintain in strict confidence and not
to disclose, except to employees of REPRESENTATIVE who must have access to the
information to perform duties hereunder, any confidential information.
REPRESENTATIVE shall take every reasonable precaution to protect the
confidentiality of the confidential information, consistent with the higher of
the standard of care that REPRESENTATIVE exercises with respect to its own
confidential information or the standard of care that an ordinarily prudent
business would exercise to protect its own confidential information. Information
shall be considered confidential if COMPANY so informs REPRESENTATIVE or if
REPRESENTATIVE knew or reasonably should have known that the information was
confidential.

                                      -6-
<PAGE>   7

         12. Termination.

                  12.1 Either party shall have the right to terminate this
Agreement for cause, prior to the expiration of the term hereof, upon the
occurrence of any of the following events:

                           12.1.1 Breach or default by the other of any of the
terms, obligations, covenants, or representations of warranties under the
Agreement, which is not cured within thirty (30) days following notice of the
breach or default from the non-defaulting party.

                           12.1.2 The other party is declared insolvent or
bankrupt, or makes an assignment for the benefit of creditors, or a receiver is
appointed, or any proceeding is demanded by, for, or against the other under any
provision of the Federal Bankruptcy Act or any amendment thereof.

                  12.2 Either party may terminate the Agreement for its sole
convenience by giving to the other party not less than thirty (30) days' notice
in writing of its intention to terminate the Agreement on the date specified in
the notice.

                  12.3 COMPANY may terminate this Agreement on notice to
REPRESENTATIVE if, in the reasonable and good faith opinion of COMPANY,
REPRESENTATIVE experiences a material adverse change in its organization or
operation which makes it unlikely that REPRESENTATIVE can adequately perform its
duties pursuant to this Agreement.

                  12.4 Promptly upon expiration of the term or other termination
(for any reason) of this Agreement, REPRESENTATIVE shall immediately and forever
thereafter cease to solicit offers to purchase Advertising Services or to
represent in any manner that it is an advertising sales REPRESENTATIVE of or
otherwise associated with COMPANY. Upon termination, REPRESENTATIVE shall
deliver to COMPANY any promotional, advertising or other materials that relate
to COMPANY or the NTN Network. COMPANY shall not be liable to REPRESENTATIVE for
any loss to REPRESENTATIVE of present or prospective profits from sales,
investments or goodwill resulting from the termination of the Agreement. Section
11 shall survive termination of this Agreement.

         13. General.

                  13.1 REPRESENTATIVE indemnifies, defends and holds COMPANY and
directors, officers, shareholders, employees and agents harmless from and
against any and all liability, loss, cost, damage or expense, including
attorneys' fees and disbursements, arising from REPRESENTATIVE's activities or
REPRESENTATIVE's failure to comply with this Agreement or applicable law.

                  13.2 Neither party shall be liable to the other party for
damages caused by a delay or failure of performance, other than a failure timely
to pay money, resulting directly or indirectly from any cause beyond its
reasonable control.

                                      -7-
<PAGE>   8

                  13.3 COMPANY shall be entitled to assign any or all of its
rights or delegate any or all of its duties under this Agreement. REPRESENTATIVE
shall not assign (by operation of law or otherwise) any of its rights or
delegate any of its duties under this Agreement without the prior consent of
COMPANY. This Agreement is binding upon and shall inure to the benefit of the
parties and their respective successors and permitted assignees.

                  13.4 Any notice, request, demand, or other communication
required or permitted under this Agreement, shall be in writing and shall be
deemed to be properly given (i) if personally delivered; (ii) three (3) days
after deposit in the mails if mailed by certified or registered air mail,
postage prepaid; or (iii) twenty-four (24) hours after being sent by facsimile
with confirmation sent as provided in (ii) above, addressed or transmitted as
set forth on the signature page, or to such other address or facsimile number as
from time to time may be given in the manner permitted above.

                  13.5 Each number and gender used in this Agreement shall be
deemed to include each other number and gender as the context may require. The
headings contained in this Agreement shall not constitute a part thereof and
shall not be used in its construction or interpretation.

                  13.6 If any provision of this Agreement is found by any
arbitrator or court of competent jurisdiction to be invalid or unenforceable,
such provision shall be deemed to be modified to the minimum extent necessary to
cause it to be valid and enforceable and its invalidity or unenforceability
shall not affect the other provisions of this Agreement, which shall remain in
full force and effect.

                  13.7 This Agreement may be amended or modified only by a
writing executed by both parties.

                  13.8 This Agreement shall be construed and governed in
accordance with the internal laws of the State of California.

                  13.9 Any controversy or claim arising out of this Agreement,
including claims arising under statutory or common law, or including any
controversy or claim as to arbitrability or rescission, shall be settled by
binding arbitration before a single arbitrator selected through American
Arbitration Association. The arbitration hearing shall be conducted in San Diego
County, California. Any judgment upon the award rendered by the arbitrator may
be entered in any court having jurisdiction thereof. The arbitrator shall not
under any circumstances have any authority to award punitive, exemplary, or
similar damages.

                  13.10 Either party may pursue equitable remedies including
specific performance of this Agreement or preliminary or permanent injunctions
against the breach of this Agreement in any court having jurisdiction thereof
without resort to arbitration. REPRESENTATIVE acknowledges that there will be no
adequate remedy at law for its failure to comply with the terms of this
Agreement and agrees that COMPANY shall have the right to have

                                      -8-
<PAGE>   9

any breach of this Agreement remedied by equitable relief, without the necessity
of COMPANY posting any bond or proving any damages. For this purpose,
REPRESENTATIVE hereby consents to be subject to the jurisdiction of the Superior
Court of the State of California for San Diego County.

                  13.11 This Agreement contains the entire agreement between the
parties relating to the subject matter of this Agreement. All other oral or
written contracts and agreements (including agreements arising by course of
dealing, trade usage or course of performance) between the parties which relate
thereto are hereby terminated.

                  13.12 Each party warrants and represents that it has the power
to enter into this Agreement and perform in accordance with the provisions
hereof and that the execution and performance of the Agreement has been duly and
validly authorized in accordance with all applicable laws and governing
instruments.

                  13.13 No waiver of any breach of any of the provisions of this
Agreement shall be construed to be a waiver of any succeeding breach of the same
or any other provision.

         IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

"COMPANY":                                    "REPRESENTATIVE":

NTN COMMUNICATIONS, INC.                      BARON ENTERPRISES, INC.
A Delaware corporation                        a California corporation

By /s/ Mark deGorter                          By /s/ Barry Bergsman
  -------------------------                      ------------------------------
  Mark deGorter                                  Barry Bergsman
  Title: President & COO                         Title: President
  The NTN Network
                                              Address: 415 Denslow Avenue
Address: 5966 La Place Court                           Los Angeles, CA  90049
         Carlsbad, CA  92008                  Phone:
Phone:   (760) 438-7400                       Fax:
Fax:     (760) 929-5293

                                      -9-
<PAGE>   10

                                   EXHIBIT "A"

                                GLOSSARY OF TERMS

         1. "Advertising Contract" means an agreement between the COMPANY and an
advertiser for the provision of Advertising Services.

         2. "Advertising Services" means advertising, sponsorships and other
marketing opportunities produced for and broadcast on the NTN Network to
hospitality venues or ntn.com only but not to commercial online services or
other cable, telephone or satellite networks.

         3. "Commission Rate" means 35% of Net Advertising Revenues.

         4. "Marks" means "NTN Network" as shown in U.S. Trademark Registration
No. 2,252,866 granted on June 15, 1999, and in related foreign registrations and
applications, each whether alone or in combination, and any other trademarks
used now or in the future with COMPANY services or broadcast content; provided,
however, that the appearance and/or style of the Marks may vary from time to
time as specified by COMPANY in its sole discretion without affecting this
Agreement.

         5. "Net Advertising Revenues" means, with respect to any Advertising
Contract, the dollar amount of any invoice submitted by the COMPANY to an
advertiser less (i) the amount of such invoice allocable to any on-site
marketing activities or any research, design, production, mechanical
distribution or related services preformed by COMPANY and (ii) the amount of
fees or commissions payable by the COMPANY to any advertising agency
representing such advertiser which are payable from the invoiced amount.

         6. "NTN Network(R)" means the two-way interactive entertainment
programming broadcast by the COMPANY to multi-player group viewing locations in
hospitality venues, the Internet commercial online services and other cable,
telephone and satellite networks.

         7. "Standards of Usage" provides that NTN Authorized Representatives
(independent hospitality division sales support and advertising sales
representatives) are responsible for providing their own letterhead, business
cards and other corporate identity materials which must exhibit the
nomenclature, "Authorized Representative", in conjunction with the NTN corporate
logo. The NTN logo may not be used without also using REPRESENTATIVE'S own
company logo to ensure that their business' independent status is apparent to
the customer in all materials. The NTN logo must appear no larger than 1/2" in
width on REPRESENTATIVE'S business cards, letterheads and envelopes.

<PAGE>   11

                            ACKNOWLEDGMENT OF RECEIPT

         The undersigned hereby acknowledges receipt of a signed copy of the
Advertising Sales Representative Agreement dated as of May 8, 2001 between NTN
Communications, Inc. and Baron Enterprises, Inc.

                                      BARON ENTERPRISES, INC.

                                      By: /s/ BARRY BERGSMAN
                                         --------------------------------------
                                            BARRY BERGSMAN
                                            President

                                      Date: 5/9/01
                                           ------------------------

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