Document:

EXHIBIT 10.3

 

MARKETING ASSISTANCE AGREEMENT

 

Papa
John’s International, Inc. (“PJI”), as Franchisor, and the undersigned,
individually and on behalf of the Franchisee, hereby agree to the following:

 

1.                                       PJI
will contribute funds to the Franchisee on the terms and conditions set forth
in the attached Marketing Assistance Requirements, which is incorporated herein
by reference.

 

2.                                       This
program is a special accommodation implemented at the discretion of PJI in
response to a request from Franchisee. 
The Franchise Agreements pursuant to which Franchisee operates Papa John’s
restaurants (“Franchise Agreements”) shall continue according to their terms
and conditions, and this program shall not constitute an amendment to any such
agreement.

 

3.                                       In
exchange for these commitments, which Franchisee expressly acknowledges
constitute valuable consideration and are not required under the terms of any
agreement with PJI, Franchisee releases PJI and its subsidiaries, officers and
directors (“Releasees”) from any and all claims it may have against any such
Releasee, provided this shall not release PJI from its obligations under
current franchise agreements.

 

4.                                       Any
dispute regarding the Marketing Assistance program or this document shall be
resolved in the same manner as other disputes as set forth in the Franchise
Agreements.

 

IN WITNESS
WHEREOF, the parties have executed this Agreement as of the dates set forth
below:

 

	
  PAPA
  JOHN’S INTERNATIONAL, INC.

  	
  PJ
  UNITED, INC.

  
	
   

  	
   

  
	
  By:

  	
  /s/ Charles W.
  Schnatter

  	
   

  	
  By:

  	
  /s/ Doug
  Stephens

  
	
   

  	
   

  	
  Doug Stephens,
  President

  
	
   

  	
   

  	
   

  
	
  Title:

  	
  Senior Vice
  President and Chief

  	
   

  	
   

  	
   

  
	
   

  	
  Development
  Officer

  	
   

  	
   

  	
   

  
	
   

  	
   

  	
   

  
	
  Date:

  	
  March 1,
  2004

  	
   

  	
  Date:

  	
  February 27,
  2004

  

 

 

Attachment:  2004 PJ United, Inc. Marketing Assistance
Requirements — Revised 2/17/04

 

 

2004
PJ UNITED, INC. MARKETING ASSISTANCE

 

REQUIREMENTS

 

All 16 restaurants owned by the Franchisee in
the Portland, Oregon DMA, including Vancouver, WA and Corvallis (“DMA”) must
participate and follow all requirements detailed below:

 

MARKETING

 

•                  Franchisee’s
total marketing investment must be a minimum of 8% of Net Sales effective January 1,
2004 through December 31, 2004. 
This includes any required co-op contribution, national marketing fund
contribution, and local restaurant marketing (LRM).

 

•                  Co-op
contributions and corporate assistance dollars will be used primarily to
purchase electronic broadcast advertising (TV and radio).

 

•                  PJI
must approve the use of any advertising or marketing firm used by the
Franchisee.  Any firm used must follow
Papa John’s International (PJI) guidelines for media buying, and media buys
must be audited by Media Management Inc. to ensure the effective investment of
the marketing dollars.

 

•                  All
marketing by the Franchisee must be approved by PJI prior to commitment,
whether placed through an advertising or marketing firm or placed directly.

 

•                  Franchisee
must provide to PJI a monthly P&L statement, including details on the types
and costs of all marketing activities.

 

•                  The Regional Marketing Director is
the key point person in maintaining this process, with support from the
Regional Franchise Director. The Regional Marketing Director will review the
co-op marketing and media plans with the Senior Director of National Field
Marketing and Media prior to placement.

 

OPERATIONS

 

•                  All
of Franchisee’s restaurants must successfully pass Papa John’s Mission Critical
Evaluations according to Papa John’s policy. 
The Franchisee’s restaurants must maintain a 70% or above average,
computed by period, on the Mission Critical Evaluation (MCE).  If the Franchisee fails to average a minimum
70% on all evaluations completed in a given period, the Franchisee will be
given a probationary period to improve its MCE scores.  If the Franchisee fails to average 70% or
above during the “probationary period”, PJI will suspend the marketing
contribution, beginning with the next cancelable media flight, until the
Franchisee reaches a 70% on the MCE for an entire period (i.e. if the group
falls below 70% average for a period, the program will be suspended beginning with
the next cancelable media flight, and all periods after that until the
Franchisee improves it’s average MCE score to above 70%.)  This clause is for the Franchisee’s average,
not individual store averages.

 

•                  Inclusion
in the Assistance Program does not exclude restaurants from any portion of PJI’s
PRIMSERVE program.

 

 

•                  All
of Franchisee’s restaurants must successfully complete PJI’s SCRUB program, or
provide the AFD/RFD with confirmation of scheduled contractor work to be
completed before the end of Q2’04. 
AFD/RFD will determine compliance by completing store reviews.  Any store note in compliance at the end of Q2’04
will force suspension of the entire program until all restaurants are brought
into SCRUB compliance.

 

•                  Any
restaurant not meeting Mission Critical Performance must adopt and adhere to an
approved M.C. Action Plan.

 

DOCUMENTATION

 

•                  Implementation
of this program is conditioned upon Franchisee signing and returning the
document and the attached Marketing Assistance Agreement

 

TERMS
OF ASSISTANCE

 

•                  The
assistance will be paid quarterly commencing with the first quarter of 2004 (January through
March), and ending with the fourth quarter of 2004 (October through
December).

 

•                  The
contribution from PJI shall be based on total sales upon which Royalties are
actually received in cash by PJI for each quarter from the franchisee’s 16
stores in the DMA (no other restaurants or markets are included).

 

•                  The
quarterly contribution shall be equivalent to the following percentage of total
restaurant sales upon which Royalties are actually received in cash by PJI:

 

	
  Quarterly

  PSA

  	
   

  	
  Marketing

  Assistance

  	
   

  
	
   

  	
   

  	
   

  	
   

  
	
  Below $12,000

  	
   

  	
  4

  	
  %

  
	
   

  	
   

  	
   

  	
   

  
	
  $12,001 — $12,500

  	
   

  	
  2

  	
  %

  
	
   

  	
   

  	
   

  	
   

  
	
  $12,501 — $13,000

  	
   

  	
  1

  	
  %

  
	
   

  	
   

  	
   

  	
   

  
	
  Over $13,000

  	
   

  	
  0

  	
  %

  

 

•                  PJI
may terminate the program beginning with the next cancelable media flight if:
(1) any restaurant is closed without express written consent of PJI’s Chief
Development Officer, not to be unreasonably withheld; or (2) any claim or
lawsuit arises between PJI and Franchisee.EXHIBIT 10.1

                              CONSULTING AGREEMENT

          THIS AGREEMENT is entered into by and between Raven Moon
Entertainment, Inc., a Florida corporation with principal offices at 120
International Parkway, Suite 220, Heathrow, FL 32746, ("Raven Moon"), and Big
Apple Consulting U.S.A., Inc., a Delaware corporation with principal offices at
280 Wekiva Springs Road, Suite 201, Longwood, FL 32779, ("Big Apple")
(collectively "Parties").

          WHEREAS, Big Apple represents various financial websites that
individuals can access to learn more about companies they may not otherwise be
exposed to;

          WHEREAS, In addition, Big Apple maintains an extensive database of
brokers representing investors interested in owning stock in companies such as
Raven Moon and employs a stock profiler team which regularly communicates with
such brokers; and

          WHEREAS, Raven Moon wishes to promote itself through Big Apple's
efforts in the brokerage community in order to gain as much exposure as possible
for Raven Moon.

NOW THEREFORE, in consideration of the mutual promises and covenants contained
herein and other good and valuable considerations, the receipt, sufficiency and
adequacy of which is hereby acknowledged, the Parties agree as follows:

          1. Services to be Performed by Big Apple.

               A.   Big Apple shall access its database of brokers and shall
                    utilize a profiler team (comparable in size and capability
                    to that currently employed by Big Apple) in order to contact
                    brokers interested in recommending Company to their investor
                    clients.

               B.   Big Apple shall diligently market and promote Raven Moon to
                    brokers and other investors, advisors, counselors, trustees,
                    agents and other individuals and entities whom Big Apple is
                    legally permitted to contact (including with the proper
                    disclosures and disclaimers) and shall introduce Raven Moon
                    and its principals to Big Apples' current and future network
                    of brokerage firms and market makers.

                                        1

<PAGE>

               C.   Big Apple shall provide investor lead management services
                    normal and customary in the industry.

               D.   Big Apple shall organize, initiate, manage and facilitate
                    broker/investor conference telephone calls and other
                    presentations mutually agreeable to Raven Moon and Big
                    Apple. Expenses for broker/investor conference calls and
                    other presentations are to be paid by Big Apple, and must be
                    pre-approved by the Company.

               E.   Big Apple shall have the right to obtain and review Raven
                    Moon's DTC reports provided it obtains such reports at its
                    own expense.

          2. Term, Contingency and Effective Date.

               A.   The Term of this Agreement is One (1) year and is subject to
                    the termination provisions of this Agreement.

               B.   The Effective Date of this Agreement shall be the 1st day of
                    the first full month following SEC approval of the Company's
                    S3 plan and the mutual termination of any other Consulting
                    Agreements between the Parties.

          3. Compensation.

                    3.1 The Company agrees to register Nine Hundred Million
                    (900,000,000) shares of restricted stock of Raven Moon
                    Entertainment, Inc., ("RVNM"), in the name of Big Apple
                    Consulting USA, Inc. in an S3 Registration within Thirty
                    (30) days of the acceptance of the S3 by the SEC. The
                    Company shall hold the restricted shares in an escrow
                    account until such time as they are due the Big Apple under
                    the terms of this Agreement.

                    3.2 As compensation for the Big Apple's services enumerated
                    herein, Big Apple shall be entitled to receive Twenty Five
                    Thousand Dollars ($25,000) per month worth of restricted
                    shares of RVNM delivered from the escrow account. Monthly
                    payments are due on or before the first business day of each
                    month. If payment is made in RVNM stock, the Big Apple shall
                    be entitled to receive the RVNM stock based on a Twenty Five
                    Percent (25%) discount from the closing per share "bid"
                    price on the last trading day prior to the day the Company
                    issues the shares. Any shares issued to Big Apple for
                    services shall have piggyback registration rights.

                    3.3 Options. Big Apple shall have the right to purchase
                    Fifty Thousand Dollars ($50,000) per month worth of RVNM
                    restricted stock at a Fifty Percent (50%) discount from the
                    closing per share "bid" price on the last trading day prior
                    to the day the Big Apple exercises its Option. Should Big
                    Apple exercise the Option described herein, the Company
                    shall deliver the shares to the Big Apple from the escrow
                    account upon receipt of a check from the Big Apple. The
                    Option shall expire after twelve (12) months. All options
                    will be registered in the S3 registration.

          4.   Non-Compete, Non-Conflict of Interest. During the Term of this
               Agreement and any extensions thereof and for two (2) years
               following any termination of this Agreement or any extensions
               thereof, Big Apple, its officers and directors shall not directly
               or indirectly engage in the entertainment business or in any
               business similar to, without regard to genre, or in any way
               competitive with Raven Moon's businesses in the entertainment
               industry. This includes, but is not limited to television
               production; animation; live theatrical events; television

                                        2

<PAGE>

               syndication; music production; music recording; music
               distribution; talent promotion or representation; publishing;
               distribution; fan clubs; toy manufacturing, development and
               licensing; and merchandising of characters, music, videos and
               DVD's from television programs. Further, Big Apple shall not
               directly solicit or accept any investor relations business from
               individuals or businesses in the entertainment industry during
               the Term of this Agreement, any extension thereof and for two (2)
               years following any termination of this Agreement. Raven Moon
               hereby recognizes that Big Apple conducts business or is
               associated with business in the following areas; investor
               relations, travel company, website design, real estate, comic
               books and cards and the wall covering business. Raven Moon agrees
               that these businesses as conducted as of the date of this
               Agreement, do not conflict or compete with Raven Moon's business
               as enumerated herein. In the event a conflict of interest does
               arise, the Parties hereto agree that they will endeavor to use
               their best efforts to resolve the conflict as expeditiously and
               to the mutual satisfaction of each Party.

          5.   Termination. Raven Moon shall have the right to terminate this
               Agreement at any time with five (5) days written notice to Big
               Apple for a breach of any term of this Agreement. If Raven Moon
               exercises its termination right, Big Apple shall not be entitled
               to any further compensation. Big Apple shall have the right to
               terminate this Agreement on the grounds of Raven Moon's failure
               to remit to Big Apple the required monthly payments or in the
               event of any breach of the Agreement by Raven Moon.

          6.   Representations. Raven Moon represents and warrants that it is in
               compliance with all required filings and regulations of NASD, the
               SEC and/or any other governmental agencies, and that Raven Moon's
               stock is not suspended from trading for any reason whatsoever.
               Raven Moon further represents and warrants that during the term
               of this agreement, it will continue to file all required reports
               with the SEC, NASD and/or any other governmental agencies and
               will continue to adhere to SEC, NASD, and/or any other
               governmental agency's requirements, and that it will take
               whatever steps are deemed necessary to keep its shares listed and
               "fully reporting." Raven Moon's failure to comply with the
               provisions of this paragraph shall constitute a material breach
               of the Parties' Agreement. Further, in the event of a breach of
               this paragraph by Raven Moon, Raven Moon agrees to continue to
               make any payments due for services rendered by Big Apple which
               are due at the time of the Breach.

          7.   Warranties. Big Apple warrants to Raven Moon that the services it
               provides to Raven Moon are legal and ethical and that as of the
               Effective Date Big Apple does not have any judgments against them
               from the SEC, any attorney general offices, including but not
               limited to the State of Florida.

          8.   Entire Agreement. This Agreement contains the entire agreement
               between the Parties and may not be waived, amended, modified or
               supplemented except by agreement in writing signed by the Party
               against whom enforcement of any waiver, amendment, modification
               or supplement sought. Waiver of or failure to exercise any rights
               provided by this Agreement in any respect shall not be deemed a
               waiver of any further or future rights.

          9.   Governing Law/Jurisdiction. This Agreement shall be construed
               under the laws of the State of Florida or the federal district
               court having venue in Seminole County, Florida, and the Parties
               agree that exclusive jurisdiction for any litigation arising from
               this Agreement shall be in Seminole County, Florida.

          10.  Integration. This Agreement, after full execution, acknowledgment
               and delivery, memorializes and constitutes the entire agreement
               and understanding between the parties and supersedes and replaces
               all prior negotiations and agreements of the parties, whether
               written or unwritten. Each of the parties to this Agreement
               acknowledges that no other party, nor any agent or attorney of
               any other party has made any promises, representations, or
               warranty whatsoever, express or implied, which is not expressly

                                        3

<PAGE>

               contained in this Agreement; and each party further acknowledges
               that he or it has not executed this Agreement in reliance upon
               any belief as to any fact not expressly recited herein above.

          11.  Attorneys Fees. In the event of a dispute between the parties
               concerning the enforcement or interpretation of this Agreement,
               the prevailing party in such dispute, whether by legal
               proceedings or otherwise, shall be reimbursed in a reasonable
               time for the reasonably incurred attorneys' fees and other costs
               and expenses by the other parties to the dispute.

          12.  Context. Wherever the context so requires, the singular number
               shall include the plural and the plural shall include the
               singular.

          13.  Captions. The captions by which the sections and subsections of
               this Agreement are identified are for convenience only, and shall
               have no effect whatsoever upon its interpretation.

          14.  Severance. If any provision of this Agreement is held to be
               illegal or invalid by a court of competent jurisdiction, such
               provision shall be deemed to be severed and deleted and neither
               such provision, nor its severance and deletion, shall affect the
               validity of the remaining provisions.

          15.  Successors and Assigns. This Agreement shall be binding upon the
               Parties, their successors and assigns, provided, however, that
               Big Apple shall not permit any other person or entity to assume
               these obligations hereunder without the prior written approval of
               Raven Moon.

          16.  Counterparts. This Agreement may be executed in two or more
               counterparts, each of which shall be deemed an original, but
               which taken together shall constitute on agreement.

          17.  Notices. All notices must be in writing and sent to the
               appropriate address listed above, or to such other address as
               either party may designate in writing, by first class mail and
               either certified mail return receipt requested or overnight
               courier service. In the case of certified mail notice shall be
               deemed given as of the date of deposit with the United States
               Postal Service, and in case of overnight courier service notice
               shall be deemed given as of the date of deposit with such
               overnight courier service.

          18.  Confidentiality. Raven Moon and Big Apple agree that it will not
               at any time, or in any fashion or manner divulge, disclose or
               otherwise communicate to any person or corporation, in any manner
               whatsoever, any information of any kind, nature, or description
               concerning any matters affecting or relating to the business of
               each others company. This includes its method of operation, or
               its plans, its processes, or other data of any kind or nature
               that they know, or should have known, is confidential and not
               already information that resides in the public domain. Both Raven
               Moon and Big Apple expressly agree that confidentiality of these
               matters is extremely important and gravely affect the successful
               conduct of business of each company, and its goodwill, and that
               any breach of the terms of this section is a material breach of
               this Agreement. The provisions of this section shall survive
               termination of the Agreement.

                                        4

<PAGE>

IN WITNESS WHEREOF, the Parties have executed or caused this Agreement to be
executed as of the date set forth above.

For Raven Moon Entertainment, Inc.         For Big Apple Consulting U.S.A., Inc.

/s/  Joey DiFrancesco                      /s/  Marc Jablon
-----------------------------              ------------------------------------
     Joey DiFrancesco, CEO                      Marc Jablon, President

                                        5

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