Document:

Form of Executive Deferred Compensation Plan (2005 through 2009)

 Exhibit 10.30 
 The Progressive Corporation 
 Executive Deferred
Compensation Plan 
 Deferral Agreement 
 THIS DEFERRAL AGREEMENT is entered into pursuant to the provisions of The Progressive Corporation Executive Deferred Compensation Plan (“Plan”). All capitalized terms in this Agreement shall
have the meanings ascribed to them in the Plan. 
 1. Deferral Election. I hereby elect to defer receipt of the following portion of my
Gainsharing Award (Eligible Incentive Plans include: The Progressive Corporation 2005 Gainsharing Plan; The Progressive Corporation 2005 Information Technology Incentive Plan; The 2005 Progressive Capital Management Bonus Plan; and The Progressive
Corporation 2004 Executive Bonus Plan) earned in respect to the year ending December 31, 2005 (select one and enter any desired percentage not less than 10%) 
 I elect to defer             % of my entire Gainsharing Award OR 
 I elect to defer             % of that portion, if any, of my Gainsharing
Award that exceeds $            . 
 2. Fixed Deferral Period. (The Plan
gives you the option of electing a Fixed Deferral Period. If you elect a Fixed Deferral Period, the balance of your Deferral Account established pursuant to this Agreement will be distributed to you within 30 days after the end of the Fixed Deferral
Period, or, if earlier, the date you die or incur a Termination of Employment or the date a Change in Control occurs. If you do not elect a Fixed Deferral Period, your Account will be distributed upon the earlier of the date you die or incur a
Termination of Employment or the date a Change in Control occurs.) However, for certain executives, distributions due to Termination of Employment will not be made until six months after the employment termination date. 
 Please select one of the following: 
 I
elect a Fixed Deferral Period ending on                          (Must be a date at least 3 years after the
end of the calendar year in which the Gainsharing Award is earned - January 1, 2009 or later)  
 OR 
  ̈   I do not wish to elect a Fixed Deferral Period. 
 3. Method of Distribution. I hereby elect that any distribution of the balance of the Deferral Account established pursuant to this Agreement made on
account of Termination of Employment or expiration of a Fixed Deferral Period be paid as follows: (check one) 
  

			
	
	  ̈   in a single lump sum payment

	OR in	  	
	 Three annual installments
	  	 ̈
	 Five annual installments
	  	 ̈
	 Ten annual installments
	  	 ̈

 I
understand that Plan distributions made on account of reasons other than Termination of Employment or expiration of a Fixed Deferral Period will be made in a single lump sum payment, unless the Plan provides otherwise. I understand that I may change
the method of distribution elected above only if and to the extent permitted by the Plan. 
 4. Investment Election. I direct that the amount I
have deferred pursuant to Section 1 of this Agreement shall be deemed to be invested in the following Investment Funds in the percentages indicated: (must be increments of 1%) 
  

			
	______%	  	Fidelity Retirement Money Market Portfolio
	______%	  	PIMCO Total Return Fund - Administrative Class (1)
	______%	  	Oakmark Equity and Income Fund - Class 1
	______%	  	Washington Mutual Investors Fund - Class A
	______%	  	Fidelity Dividend Growth Fund
	______%	  	Vanguard Institutional Index Fund - Institutional Class
	______%	  	Fidelity Mid-Cap Stock Fund (2)
	______%	  	American AAdvantage Small Cap Value Fund - Plan Ahead Class
	______%	  	FMA Small Company Portfolio-Institutional Class
	______%	  	Wasatch Small Cap Growth Fund
	______%	  	Fidelity Diversified International Fund (3)
	______%	  	Templeton World Fund - Class A (4)
	______%	  	The Progressive Corporation Stock Fund
	100%	  	TOTAL

  

	(1)	There is a short-term trading fee of 2.0% for shares held less than 7 days on the PIMCO Total Return Fund - Administrative Class. 

  

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	(2)	There is a short-term trading fee of 0.75% for shares held less than 30 days on Fidelity Mid-Cap Stock Fund. 

	(3)	There is a short-term trading fee of 1.0% for shares held less than 30 days on Fidelity Diversified International Fund. 

	(4)	There is a short-term trading fee of 2.0% for shares held less than 7 days on the Templeton World Fund - Class A. 

 I understand that I may transfer amounts among Investment Funds only to the extent permitted by the Plan. I also understand that this investment election is
merely a device used to determine the amount payable to me under the Plan and does not provide me with any actual rights or interests in any particular funds, securities or property of the Company, any Affiliated Company or the Trust, in any stock
of The Progressive Corporation or in any investment funds offered under the Plan. I also understand that my right to receive distributions under the Plan makes me a general creditor of the Company with no greater priority than any other general
creditor of the Company. 
 5. Miscellaneous. I understand that this Agreement is subject to the terms, conditions and limitations of the Plan,
as in effect from time to time, in all respects and that, except as expressly permitted by the Plan, all elections made in this Agreement are irrevocable. I acknowledge that I have received, read and understand the Plan Description dated December,
2004 relating to the Plan. I agree to accept as final and binding all decisions and interpretations of the Committee relating to the Plan, the Trust and this Agreement. 
 ALSO, I UNDERSTAND THAT THE PLAN IS LIKELY TO BE AMENDED IN SIGNIFICANT RESPECTS FOLLOWING MY EXECUTION OF THIS AGREEMENT. I AGREE TO BE BOUND BY ALL SUCH AMENDMENTS AND BY ANY CHANGES SUCH AMENDMENTS MAY
REQUIRE IN THE TERMS AND CONDITIONS OF THIS AGREEMENT. 
 NAME OF ELIGIBLE EXECUTIVE: 
 DATE: 
 SSN: 
 Your electronic submission of this Election Form will create a date/time stamp and serve as your signature 
  

 2Form of Executive Deferred Compensation Plan Gainsharing / Bonus

 Exhibit 10.31 
 The Progressive Corporation 
 Executive Deferred
Compensation Plan 
 Gainsharing/Bonus Deferral Agreement 
 THIS DEFERRAL AGREEMENT is entered into pursuant to the provisions of The Progressive Corporation Executive Deferred Compensation Plan (“Plan”).
All capitalized terms in this Agreement shall have the meanings ascribed to them in the Plan. 
 1. Deferral Election. I hereby elect to defer
receipt of the following portion of my Gainsharing Award (Eligible Incentive Plans include: The Progressive Corporation Gainsharing Plan; The Progressive Capital Management Bonus Plan; and The Progressive Corporation Executive Bonus Plan)
earned in respect to the year ending December 31, 2010. 
 Select one and enter any desired percentage not less
than 10%: 
 I elect to defer             % of my entire
Gainsharing Award OR 
 I elect to defer
            % of that portion, if any, of my Gainsharing Award that exceeds $            . 
 2. Fixed Deferral Period. (The Plan gives you the option of electing a Fixed Deferral Period. If you elect a Fixed Deferral Period, the balance of your
Deferral Account established pursuant to this Agreement will be distributed to you within 30 days after the end of the Fixed Deferral Period, or, if earlier, the date you die or incur a Termination of Employment or the date a Change in Control
occurs. If you do not elect a Fixed Deferral Period, your Account will be distributed upon the earlier of the date you die or incur a Termination of Employment or the date a Change in Control occurs.) However, distributions due to Termination of
Employment will not be made until six months after the employment termination date. 
 Please select one of the following:

  ̈   I wish to elect a Fixed Deferral Period. 
  ̈   I do not wish to elect a Fixed Deferral Period. 
 3. Method of Distribution. I hereby elect that any distribution of the balance of the Deferral Account established pursuant to this Agreement made on
account of Termination of Employment or expiration of a Fixed Deferral Period be paid as follows: (Select one) 
  ̈   Single Lump Sum Payment 
  ̈
   Three Annual Installments 
  ̈   Five Annual
Installments 
  ̈   Ten Annual Installments 
 I understand that Plan distributions made for reasons other than Termination of Employment or expiration of a Fixed Deferral Period will be made in a single
lump sum payment, unless the Plan provides otherwise. I understand that I may change the method of distribution elected above only if and to the extent permitted by the Plan. 
 4. Investment Election. I direct that the amount I have deferred pursuant to Section 1 of this Agreement shall be deemed to be invested in the following Investment Funds in the percentages indicated:
(must be increments of 1%. Total investments must equal 100%.) 
  

			
	______%	  	American Beacon Small Cap Value Fund – Institutional Class
	______%	  	Fidelity Diversified International Fund – Class K (1)
	______%	  	Fidelity Low-Priced Stock Fund – Class K (2)
	______%	  	Fidelity Mid-Cap Stock Fund – Class K (3)
	______%	  	Fidelity Retirement Money Market Portfolio
	______%	  	The Oakmark Equity and Income Fund - Class I
	______%	  	PIMCO Total Return Fund – Institutional Class
	______%	  	The Progressive Corporation Stock Fund
	______%	  	Vanguard Growth Index Fund – Institutional Shares
	______%	  	Vanguard Institutional Index Fund – Institutional Shares
	______%	  	Vanguard Mid-Cap Index Fund – Institutional Shares
	______%	  	Vanguard Small-Cap Index Fund – Institutional Shares
	______%	  	Vanguard Total Bond Market Index Fund – Institutional Shares
	______%	  	Vanguard Total International Stock Index Fund – Investor Shares (4)
	______%	  	Vanguard Value Index Fund – Institutional Shares
	______%	  	Wasatch Small Cap Growth Fund (5)
	______%	  	TOTAL

  

	(1)	There is a short-term trading fee of 1.0% for shares held less than 30 days on Fidelity Diversified International Fund – Class K. 

  

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	(2)	There is a short-term trading fee of 1.5% for shares held less than 90 days on Fidelity Low-Priced Stock Fund – Class K. 

	(3)	There is a short-term trading fee of .75% for shares held less than 30 days on Fidelity Mid-Cap Stock Fund – Class K. 

	(4)	There is a short-term trading fee of 2.0% for shares held less than 60 days on Vanguard Total International Stock Index Fund – Investor Shares.

	(5)	There is a short-term trading fee of 2.0% for shares held less than 60 days on Wasatch Small Cap Growth Fund. 

 I understand that I may transfer amounts among Investment Funds only to the extent permitted by the Plan. I also understand that this investment election is
merely a device used to determine the amount payable to me under the Plan and does not provide me with any actual rights or interests in any particular funds, securities or property of the Company, any Affiliated Company or the Trust, in any stock
of The Progressive Corporation or in any Investment Funds offered under the Plan. I also understand that my right to receive distributions under the Plan makes me a general creditor of the Company with no greater priority than any other general
creditor of the Company. 
 5. Miscellaneous. I understand that this Agreement is subject to the terms, conditions and limitations of the Plan,
as in effect from time to time, in all respects and that, except as expressly permitted by the Plan, all elections made in this Agreement are irrevocable. I acknowledge that I have received, read and understand the Plan Description dated December,
2009 relating to the Plan. I agree to accept as final and binding all decisions and interpretations of the Committee relating to the Plan, the Trust and this Agreement. 
  

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