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EXHIBIT 10.9    
  

 
 

COMMISSION AGREEMENT    
  

        The
purpose of this Agreement is to confirm the terms of the employment relationship between Jones Soda Company ("Employer or Company") and Matt Hughes ("Employee"). 

        1.    Employment.    Employer and Employee agree that this Commission Agreement shall continue through July 1,
2002 to evaluate the success of the employment relationship. If the parties decide to continue the employment relationship after July 1, 2002, employment with the Company will be "at will"
meaning that either Employee or Employer may terminate employment at any time for any reason, with or without cause, and with or without notice. 

        2.    Position and Duties.    Employer and Employee agree that Employee will be employed as the President of Whoopass
USA Inc. starting on April 1, 2002. Employee's responsibilities include those duties that are customary and ordinary to execute sales and increase revenues of Whoopass Energy Shots. 

        3.    Commission.    

        3.1    Draw.    For all services rendered by Employee under this Agreement, Employee may draw $7,500 per month. This
draw is dependent upon Employee meeting or exceeding the Monthly Breakeven Target. 

        a.    Monthly Breakeven Target.    Employee's draw is based on Employee meeting or exceeding $92,340 in revenue per
month (approximately 3,240 cases of Whoopass Energy Shots and gross profit of $29,905). Employee acknowledges that Company will closely monitor Employee's sales performance to evaluate the success of
this employment relationship. 

        b.    Commission Rate.    

        1.    25%
of the balance of profit remaining after all expenses are deducted to a maximum payout to Employee of $13,000 per month. 

        2.    5%
of all remaining net profit. 

        c.    Expenses Deducted From Gross Profit Target.    From the $29,905 gross profit target, the following expenses
shall be deducted before commission is calculated: 

        1.    Salaries
and wages; 

        2.    Benefits;

        3.    Car
allowance; 

        4.    Travel,
lodging, entertainment expense; 

        5.    $10,000
payment to Company for corporate overhead utilization; 

        6.    1%
bad debt accrual (returned at end of year if not incurred); 

        7.    Any
regional marketing deals; 

        8.    Any
other expenses associated and incurred by Whoopass Energy Shots program and/or Employee. 

        4.    Marketing.    Employee agrees that no regional marketing programs may be entered without prior written approval
by Matt Kellogg. 

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        5.    Start Up.    It is agreed that 3,456 cases of Whoopass Energy Shots are on order prior to execution of this
Agreement. Employee is not entitled to commission based on these orders. Any orders after execution of this Agreement will be included in Employee's April orders. 

        6.    Entire Agreement.    This Agreement represents and contains the entire understanding between the parties in
connection with the subject matter of this Agreement. The Agreement shall not be modified or varied except by a written document signed by the parties. All prior written or oral agreements,
understandings or representations between Employee and Employer are merged into and superseded by this Agreement. Employee specifically releases Company from all terms, agreements, and representations
included in the May 30, 2001 Offer Letter. 

        7.    Miscellaneous.    Employee agrees that no other commission, bonuses, stock options, or any other compensation in
any form are owed to Employee. 

        8.    Severability.    If any term, covenant, condition or provision of this Agreement or the application thereof to
any person or circumstance shall, at any time, or to any extent, be determined invalid or unenforceable, the remaining provisions hereof shall not be affected thereby and shall be deemed valid and
fully enforceable to the extent permitted by law. 

        9.    Notices.    Any notice hereunder shall be sufficient if in writing and delivered to the party or sent by
certified mail, return receipt requested and addressed as follows: 

	 	 	If to Employer:	 	 
	

 	
 	

 	
 	

Jones Soda Company

234 Ninth Avenue North

Seattle, WA 98109	
 	

 
	

 	
 	

If to Employee:	
 	

 
	

 	
 	

 	
 	

Matt Hughes	
 	

 
	

 	
 	

 	
 	

	
 	

 
	

 	
 	

 	
 	

	
 	

 
	

 	
 	

 	
 	

	
 	

 

Either
party may change the address herein specified by giving to the other, written notice of such change as provided in paragraph 12.1 of this Agreement. 

        10.    Governing Law.    This Agreement is made and shall be construed and performed under the laws of the State of
Washington. 

        11.    Venue and Attorneys' Fees.    A breach of any of the terms of this Agreement shall entitle the aggrieved party
to sue for breach of the Agreement. In such case, venue shall be in King County, Washington. In the event it is necessary for either party to institute suit in connection with this Agreement or its
breach, the prevailing party in said suit or proceeding shall be entitled to reimbursement for its reasonable costs and attorney's fees incurred. 

        12.    Assignment and Successors.    The rights and obligations of Employer under this Agreement shall inure to the
benefit of and be binding upon the successors and assigns of Employer. The rights and obligations of Employee hereunder are nonassignable. Employer may assign its rights and obligations to any entity
in which Employer or a company affiliated to Employer, has a majority ownership interest. 

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        DATED
this          day of                             , 2002.

	EMPLOYER:	 	EMPLOYEE:
	

JONES SODA COMPANY	
 	

 
	

By	
 	

/s/  MATT KELLOGG      	
 	

/s/  MATT HUGHES      
	 	 	
	 	

	 	 	Matt Kellogg	 	Matt Hughes
	 	 	Its Executive Chairman	 	 

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EXHIBIT 10.9

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EXHIBIT 10.10    
  

 
 

URBAN JUICE & SODA COMPANY LTD.
  1996 STOCK OPTION PLAN    
  

        1.    INTERPRETATION    

        1.1      Defined Terms—For the purposes of this Plan, the following terms shall have the following
meanings: 

	(a)
	"Affiliate" means a Parent Corporation or a Subsidiary Corporation of a corporation;

	(b)
	"Associate" means, where used to indicate a relationship with any Person,

	(i)
	any
relative of that Person,

	(ii)
	any
person of the opposite sex to whom that Person is married or with whom that Person is living in a conjugal relationship outside marriage,

	(iii)
	any
relative of a Person mentioned in clause (ii) who has the same home as that Person,

	(iv)
	any
partner of that Person,

	(v)
	any
trust or estate in which such Person has a substantial beneficial interest or as to which such Person serves as trustee or in a similar capacity, or

	(vi)
	any
corporation of which such Person beneficially owns, directly or indirectly, voting securities carrying more than 10 percent of the voting rights attached to all
outstanding voting securities of the corporation; 

	(c)
	"Beneficial Owner" of a security includes any Person who, directly or indirectly, through any contract, arrangement, understanding,
relationship or otherwise has voting power over the security or the power to dispose or direct the disposition of the security, and any Person who uses a trust or other arrangement with the purpose or
effect of divesting such Person of beneficial ownership as part of a plan to evade the reporting requirements of section 13 of the Exchange Act shall be deemed to be the Beneficial Owner of the
security;

	(d)
	"Board" means the Board of Directors of Urban Juice & Soda Company Ltd.;

	(e)
	"Code" means the United States Internal Revenue Code of 1986, as amended from time to time;

	(f)
	"Committee" means a committee ofthe Board appointed in accordance with this Plan, or if no such committee is appointed,
the Board itself;

	(g)
	"Company" means Urban Juice & Soda Company Ltd.;

	(h)
	"Date of Grant" means the date on which a grant of an option is effective;

	(i)
	"Direct or Indirect Ownership" of securities by a Person is calculated in accordance with the following rules:

	(i)
	the
Person shall be deemed to own stock owned, directly or indirectly, by or for his brothers and sisters (including half-brothers and half-sisters), spouse,
ancestors and lineal descendants; and

	(ii)
	stock
owned, directly or indirectly, by or for a corporation, partnership, estate or trust, shall be deemed to be owned proportionately by or for its shareholders, partners or
beneficiaries; 

	(j)
	"Disability" means a medically determinable physical or mental impairment which causes an individual to be unable to engage in any
substantial gainful activity, as determined by the Committee; 

	(k)
	"Disinterested Person" means a director who qualifies as a "Disinterested Person" as defined in subclause 240.16b-3
(c) (2) (i) of Title 17 of the Code of Federal Regulations of the United States ("CFR"); meaning a director who has not been granted or awarded equity securities pursuant to the Plan or
any other plan of the company or its Affiliates for one year prior to the initiation of his service as an administrator of the Plan, other than securities received pursuant to an annual retainer fee;

	(l)
	"Disposition" includes a sale, exchange, gift, or transfer of legal title, but does not include a pledge, hypothecation, transfer from
a decedent to an estate, transfer by bequest or inheritance, or the other excepted circumstances referred to in section 424(c) of the Code;

	(m)
	"Effective Date" means the effective date of this Plan, which is June 18, 1996;

	(n)
	"Exchange Act" means the Securities Exchange Act of 1934, as amended;

	(o)
	"Fair Market Value" means:

	(i)
	where
the Shares are listed for trading on a stock exchange or over the counter market, the closing price of the Shares on such stock exchange or over the counter market as may be
selected for such purpose by the Committee, or

	(ii)
	where
the Shares are not listed for trading on a stock exchange or over the counter market, the value which is determined by the Committee to be the fair value of the Shares at the
Date of Grant, taking into consideration all factors that the Committee deems appropriate, including, without limitation, recent sale and offer prices of the Shares in private transactions negotiated
at arm's length, and in any event consistent with Rule 260.140.50 of the California Code of Regulations, Title 10, Chapter 3, Subchapter 2; 

	(p)
	"Guardian" means the guardian, if any, appointed for an Optionee;

	(q)
	"ISO" means an Option granted to an employee of the Company or an Affiliate of the Company that qualifies as an "incentive stock
option" for purposes of section 422 of the Code and is therefore subject to favourable tax treatment under the Code;

	(r)
	"ISO Optionee" means an Optionee to whom an ISO has been granted;

	(s)
	"Modification" means any change in the terms of an Option which gives the Optionee additional benefits under the option within the
meaning of section 424(h) of the Code, but such change shall not include a change in the terms of an option:

	(i)
	in
the case of an Option not immediately exercisable in full, to accelerate the time within which the Option may be exercised, or

	(ii)
	attributable
to the issuance or assumption of an Option by reason of a corporate merger, consolidation, acquisition of property or stock, separation, reorganization or liquidation if
the new Option or assumption of the old Option does not give the Optionee additional benefits which he did not have under the old option; 

	(t)
	"Non-ISO" means an option that is not an "incentive stock option" for purposes of section 422 of the Code, and is
therefore not subject to favourable tax treatment under the Code;

	(u)
	"Non-ISO Optionee" means an Optionee to whom a Non-ISO has been granted;

	(v)
	"Option" means an option to purchase Shares granted pursuant to the terms of this Plan;

	(w)
	"Option Agreement" means a written agreement between an Optionee and the Company, specifying the terms of the option being granted to
the Optionee under the Plan;

	(x)
	"Option Price" means the price at which an option is exercisable to purchase Shares;

	(y)
	"Optionee" means a person to whom an Option has been granted; 

	(z)
	"Parent Corporation" means any corporation in an unbroken chain of corporations ending with Urban Juice & Soda
Company Ltd. if, at the Date of Grant, each corporation other than Urban Juice & Soda Company Ltd. owns stock possessing 50 percent or more of the total combined voting
power of all classes of stock in one of the other corporations in such chain;

	(aa)
	"Person" means a natural person, company, government, or political subdivision or agency of a government; and where two or more
Persons act as a partnership, limited partnership, syndicate or other group for the purpose of acquiring, holding or disposing of securities of an issuer, such syndicate or group shall be deemed to be
a Person;

	(ab)
	"Plan" means this Stock Option Plan of the Company;

	(ac)
	"Qualified Successor" means a person who is entitled to ownership of an option upon the death of an Optionee, pursuant to a will or
the applicable laws of descent and distribution upon death;

	(ad)
	"Shares" means the common shares without par value in the capital of Urban Juice & Soda Company Ltd.;

	(ae)
	"Subsidiary Corporation" means any corporation in an unbroken chain of corporations beginning with Urban Juice & Soda
Company Ltd. if, at the Date of Grant, each of the corporations other than the last corporation owns stock possessing 50 percent or more of the total combined voting power of all classes
of stock in one of the other corporations in such chain;

	(af)
	"Term" means the period of time during which an option is exercisable; and

	(ag)
	"Terminating Events" means:

	(i)
	the
dissolution or liquidation of the Company;

	(ii)
	a
merger or consolidation of the Company with one or more corporations as a result of which, immediately following such merger or consolidation, the shareholders of the Company as a
group will hold less than a majority of the outstanding capital stock of the surviving corporation;

	(iii)
	the
sale or other disposition of all or substantially all of the assets of the Company;

	(iv)
	the
occurrence of an event whereby any Person or entity becomes the Beneficial Owner of Shares representing 50% or more of the combined voting power of the voting securities of the
Company; or

	(v)
	a
material change in the capital structure of the Company that is deemed to be a Terminating Event by virtue of the last sentence of Section 11.1 of this Plan or by virtue of
Section 11.4 of this Plan. 

        2.    STATEMENT OF PURPOSE    

        2.1      Principal Purposes— The principal purposes of the Plan are to provide the Company with the
advantages of the incentive inherent in stock ownership on the part of employees, officers, directors, and consultants responsible for the continued success of the Company; to create in such
individuals a proprietary interest in, and a greater concern for, the welfare and success of the Company; to encourage such individuals to remain with the Company; and to attract new employees,
officers, directors and consultants to the Company. 

        2.2      ISOs and Non-ISOs—Under this Plan, the Company may grant either ISOs or
Non-ISOs. Each ISO granted hereunder is intended to constitute an "incentive stock option," for the purposes of section 422 of the code, and this Plan and each such ISO is intended
to comply with all of the requirements of Section 422 of the Code and of all other provisions of the Code applicable to incentive stock options and to plans issuing the same. Each
Non-ISO granted hereunder is intended to constitute 

an Option that is not an "incentive stock option" for the purposes of section 422 of the Code, and that does not comply with the requirements of Section 422 of the Code. 

        2.3      Benefit to Shareholders—The Plan is expected to benefit shareholders by enabling the Company to
attract and retain personnel of the highest caliber by offering them an opportunity to share in any increase in value of the Shares resulting from their efforts. 

        3.    ADMINISTRATION    

        3.1      Board or Committee—The plan shall be administered by the Board or by a committee of the Board
appointed in accordance with Section 3.2 or 3.4(b) below. 

        3.2      Appointment of Committee—The Board may at any time appoint a Committee, consisting of not less
than two of its members, to administer the Plan-on behalf of the Board in accordance with such terms and conditions as the Board may prescribe, consistent with this Plan. Once appointed,
the Committee shall continue to serve until otherwise directed by the Board. From time to time, the Board may increase the size of the Committee and appoint additional members, remove members (with or
without cause) and appoint new members in their place, fill vacancies however caused, or remove all members of the Committee and thereafter directly administer the Plan. 

        3.3      Quorum and Voting—A majority of the members of the Committee shall constitute a quorum, and,
subject to the limitations in this Section 3, all actions of the Committee shall require the affirmative vote of members who constitute a majority of such quorum. Members of the Committee who
are not Disinterested Persons may vote on any matters affecting the administration of the Plan or the grant of options pursuant to the Plan, except that no such member shall act upon the granting of
an Option to himself (but any such member may be counted in determining the existence of a quorum at any meeting of the Committee during which action is taken with respect to the granting of options
to him). 

        3.4      Administration of Plan upon Registration of Equity Securities—Notwithstanding the foregoing
provisions of this Section 3, if the Company registers any class of any equity security pursuant to section 12 of the Exchange Act the Plan shall, from the effective date of such
registration until six months after the termination of such registration, be administered as follows: 

	(a)
	the
Plan shall be administered by the Board so long as each member of the Board is a Disinterested Person; and

	(b)
	if
at any time not all members of the Board are Disinterested Persons, then the Board shall appoint a Committee consisting of two or more of its members, all of whom are Disinterested
Persons, to administer the Plan on behalf of the Board in accordance with such terms and conditions as the Board may prescribe, consistent with this Plan. Once appointed, the Committee shall continue
to serve until otherwise directed by the Board. From time to time the Board may increase the size of the Committee and appoint additional members (all of whom shall be Disinterested Persons), remove
members (with or without cause) and appoint new members in their place, fill vacancies however caused, or remove" all members of the Committee and thereafter directly administer the Plan so long as
all members of the Board are Disinterested Persons. At no time shall a person who is not a Disinterested Person serve on the Committee appointed under this Section 3.4(b), nor shall such
Committee at any time consist of less than two members of the Board. 

        3.5      Powers of Committee—Any Committee appointed under Section 3.2 or 3.4(b) above shall have
the authority to do the following: 

	(a)
	administer
the Plan in accordance with its express terms;

	(b)
	determine
all questions arising in connection with the administration, interpretation, and application of the Plan, including all questions relating to the value of the Shares; 

	(c)
	correct
any defect, supply any information, or reconcile any inconsistency in the Plan in such manner and to such extent as shall be deemed necessary or advisable to carry out the
purposes of the Plan;

	(d)
	prescribe,
amend, and rescind rules and regulations relating to the administration of the Plan;

	(e)
	determine
the duration and purposes of leaves of absence from employment which may be granted to Optionees without constituting a termination of employment for purposes of the Plan;

	(f)
	do
the following with respect to the granting of Options:

	(i)
	determine
the employees,, officers, directors, or consultants to whom Options shall be granted, based on the eligibility criteria set out in this Plan;

	(ii)
	determine
whether such options shall be ISOs or Non-ISOs;

	(iii)
	determine
the terms and provisions of the Option Agreement to be entered into with any Optionee (which need not be identical with the terms of any other Option Agreement);

	(iv)
	amend
the terms and provisions of Option Agreements, provided the Committee obtains:

	A.
	the
consent of the Optionee, if the amendment would adversely affect the rights, or increase the obligations, of the optionee under the option, and

	B.
	the
approval of any stock exchange on which the Company is listed, 

	(v)
	determine
when Options shall be granted;

	(vi)
	determine
the number of Shares subject to each Option; and 

        (g)  make
all other determinations necessary or advisable for administration of the Plan. 

        3.6      Obtain Regulatory Approvals—In administering this Plan the Committee will obtain any regulatory
approvals which may be required pursuant to applicable securities laws or the rules of any stock exchange or over the counter market on which the Shares are listed. 

        3.7      Administration by Committee—The Committee's exercise of the authority set out in
Section 3.5 shall be consistent with the intent that ISOs issued under the Plan be qualified under the terms of Section 422 of the Code, and that Non-ISOs shall not be so
qualified. All determinations made by the Committee in good faith on matters referred to in Section 3.5 shall be final, conclusive and binding upon all Persons. The Committee shall have all
powers necessary or appropriate to accomplish its duties under this Plan. In addition, the Committee's administration of the Plan shall in all respects be consistent with the policies and rules of any
stock exchange or over the counter market on which the Shares are listed. 

        4.    ELIGIBILITY    

        4.1      Eligibility for ISOs—ISOs may be granted to any employee of the Company or an Affiliate of the
Company, including directors or officers who are employees of the Company or an Affiliate of the Company. An Optionee who is not an employee of the Company or an Affiliate of the Company is not
eligible to receive an ISO under the Plan. 

        4.2      Eligibility for Non-ISOs—Non-ISOs may be granted to any employee,
officer, director or consultant of the Company or an Affiliate of the Company. 

        4.3      No Violation of Securities Laws—No Option shall be granted to any Optionee unless the Committee
has determined that the grant of such Option and the exercise thereof by the Optionee will not violate the securities law of the jurisdiction where the Optionee resides. 

        4.4      Limit on Maximum Grant to any Optionee—Notwithstanding anything in this Plan to the contrary,
no officer or, employee of the Company or an Affiliate of the Company shall receive Options exercisable for more than 1,250,000 Shares over any three year period. 

        5.    SHARES SUBJECT TO THE PLAN    

        5.1      Number of Shares—The Committee, from time to time, may grant Options to purchase an aggregate
of up to 3,400,000 Shares, subject to regulatory approval, to be made available from authorized, but unissued or reacquired, Shares. In calculating the foregoing 3,400,000 Shares, the Committee shall
include all Shares subject to options outstanding prior to the Effective Date of the Plan. The foregoing number of Shares shall be adjusted, where necessary, to take account of the events referred to
in Section 11 hereof. 

        5.2      Decrease in Number of Shares Subject to Plan—Upon exercise of an Option, the number of Shares
thereafter available under the Plan and under the Option shall decrease by the number of Shares as to which the option was exercised. 

        5.3      Expiry of Option—If an Option expires or terminates for any reason without having been
exercised in full, the unpurchased Shares subject thereto shall again be available for the purposes of the Plan. 

        5.4      Reservation of Shares—The Company will at all times reserve and keep available such number of
Shares as shall be sufficient to satisfy the requirements of the Plan. 

        6.    OPTION TERMS    

        6.1      Option Agreement—With respect to each Option to be granted to an Optionee, the Committee shall
specify the following terms in the option Agreement between the Company and the Optionee: 

	(a)
	whether
such Option is an ISO or a Non-ISO;

	(b)
	the
number of Shares subject to purchase pursuant to such option, provided that the number of Shares reserved for issuance to any one person pursuant to options does not exceed 5% of
the outstanding Shares;

	(c)
	the
Date of Grant;

	(d)
	the
Term, provided that:

	(i)
	the
Term shall in no event be more than ten years following the Date of Grant; and

	(ii)
	if
an ISO Option is granted to an Optionee who on the Date of Grant has Direct or Indirect ownership of more than 10°s of the total combined voting power of all classes
of stock of the Company, the Term of the option shall not exceed five years; 

	(e)
	the
Option Price, provided that:

	(i)
	the
Option Price shall not be less than the Fair Market Value of the Shares on the trading day preceding the Date of Grant; and

	(ii)
	if
an option is granted to an Optionee who on the Date of Grant has Direct or Indirect Ownership of more than 10% of the total combined voting power of all classes of stock of the
Company or an Affiliate of the Company, then the Option Price shall be at least 110% of the Fair Market Value of the Shares on the Date of Grant; 

	(f)
	any
vesting schedule upon which the exercise of an option is contingent; provided that the Committee shall have complete discretion with respect to the terms of any such vesting
schedule, including, without limitation, discretion to:

	(i)
	allow
full and immediate vesting upon the grant of such option;

	(ii)
	to
permit partial vesting in stated percentage amounts based on the length of the Term of such option, but in no event longer than an aggregate of five years and at a rate of not
less than 20% per year; and 

	(iii)
	to
permit full vesting after a stated period of time has passed from the Date of Grant; and 

	(g)
	such
other terms and conditions as the Committee deems advisable and are consistent with the purposes of this Plan. 

        6.2      No Grant After Ten Years From Effective Date—No option shall be granted under the Plan later
than ten years from the Effective Date of the Plan. Except as expressly provided herein, nothing contained in this Plan shall require that the terms and conditions of Options granted under the Plan be
uniform. 

        6.3      No Disposition for Six Months—An Optionee who is subject to section 16 of the Exchange
Act shall not make a Disposition of any Shares issued upon exercise of an Option unless at least six months has elapsed between the Date of Grant of the option and the date of Disposition of the
Shares issued upon exercise of such Option. 

        7.    LIMITATION ON GRANTS OF OPTIONS    

        7.1      Non-ISO if Exceed $100,000 (U.S.)—If the aggregate Fair Market Value (valued as at
the Date of Grant) of: 

	(a)
	Shares
underlying ISOs which have been granted to an Optionee under this Plan and which are exercisable for the first time during a calendar year; and

	(b)
	Shares
underlying incentive stock options which have been granted to such Optionee under any other plan of the Company or its Affiliates and which are exercisable for the first time
during that calendar year; 

exceeds
$100,000 (U.S.), as such amount may be adjusted from time to time under Section 422(d) of the Code, then to the extent of such excess such options shall be treated as
Non-ISOs. 

        7.2      ISO Optionee Owning Greater Than 10% of Voting Securities—The Committee may grant an ISO to an
employee of the Company or an Affiliate of the Company who, at the Date of Grant, owns securities of the Company or its Affiliates representing more than 10% of the total combined voting power of all
classes of stock of the Company or an Affiliate of the Company, only if: 

	(a)
	the
Option Price is at least 110% of the Fair Market Value of the Shares at the Date of Grant; and

	(b)
	the
Term is five years or less. 

        8.    EXERCISE OF OPTION    

        8.1      Method of Exercise—Subject to any limitations or conditions imposed upon an Optionee pursuant
-to the Option Agreement or Section 6 above, an Optionee may exercise an option by giving written notice thereof to the Company at its principal place of business. 

        8.2      Payment of Option Price—The notice described in Section 8.1 shall be accompanied by full
payment of the aggregate Option Price to the extent the option is so exercised, and full payment of any amounts the Company determines must be withheld for tax purposes from the Optionee pursuant to
the Option Agreement. Such payment shall be: 

	(a)
	in
lawful money (Canadian funds) by cheque;

	(b)
	at
the discretion of the Committee and if such form of payment is permitted under the corporate laws then governing the Company, by delivery of the Optionee's personal recourse note
bearing interest at a rate deemed appropriate by the Committee;

	(c)
	at
the discretion of the Committee, and subject to all applicable securities laws, through delivery by the Optionee and/or withholding by the Company, of Shares having a market value
as of the date of exercise equal to the cash exercise price of the Option plus any amounts that the Company determines must be withheld from the Optionee for U.S. or Canadian tax purposes. The market
value of each of the Shares on the date of delivery shall be determined 

in
good faith by the Committee, which determination shall be binding for all purposes hereunder; or 

	(d)
	at
the discretion of the Committee, by any combination of Sections 8.2(a) to 8.2(c) above. 

        8.3      Issuance of Stock Certificate—As soon as practicable after exercise of an Option in accordance
with Sections 8.1 and 8.2 above, the Company shall issue a stock certificate evidencing the Shares with respect to which the Option has been exercised. Until the issuance of such stock certificate, no
right to vote or receive dividends or any other rights as a shareholder shall exist with respect to such Shares, notwithstanding the exercise of the Option. No adjustment will be made for a dividend
or other right for which the record date is prior to the date the stock certificate is issued, except as provided in Section 11 below. 

        9.    TRANSFERABILITY OF OPTIONS    

        9.1      Non-Transferable—Except as provided otherwise in this Section 9, Options are
non-assignable and non-transferable. 

        9.2      Death of Optionee—If the employment of an Optionee as an employee or consultant of the Company
or an Affiliate of the Company, or the position of an Optionee as a director of the Company or an Affiliate of the Company, terminates as a result of his or her death, any options held by such
Optionee shall pass to the Qualified Successor of the Optionee, and shall be exercisable by the Qualified Successor for a period of 12 months following such death. 

        9.3      Disability of Optionee—If the employment of an Optionee as an employee or consultant of the
Company or an Affiliate of the Company, or the position of an Optionee as a director of the Company or an Affiliate of the company, is terminated by the Company or its Affiliate by reason of such
Optionee's Disability, any option held by such Optionee that could have been exercised immediately prior to such termination of service shall be exercisable by such optionee, or by his Guardian, for a
period of one year following the termination of service of such Optionee. 

        9.4      Disability and Death of Optionee—If an Optionee who has ceased to be employed by the Company or
an Affiliate of the Company by reason of such Optionee's Disability dies within six months after the termination of such employment, any option held by such Optionee that could have been exercised
immediately prior to his or her death shall pass to the Qualified Successor of such Optionee, and shall be exercisable by the Qualified Successor: 

	(a)
	in
the case of an ISO, for a period of six months following the death of such Optionee; and

	(b)
	in
the case of a Non-ISO, for a period of 12 months following the death of such Optionee. 

        9.5      Vesting—Options held by a Qualified Successor or exercisable by a Guardian shall, during the
period prior to-their termination, continue to vest in accordance with any vesting-schedule to which such options are subject. 

        9.6      Unanimous Agreement—If two or more persons constitute the Qualified Successor or the Guardian
of an Optionee, the rights of such Qualified Successor or such Guardian shall be exercisable only upon the unanimous agreement of such persons. 

        9.7      Deemed Non-Interruption of Employment—Employment shall be deemed to continue intact
during any military or sick leave or other bona fide leave of absence if the period of such leave does not exceed 90 days or, if longer, for so long as the Optionee's right to reemployment with
the Company or an Affiliate of the Company is guaranteed either by statute or by contract. If the period of such leave exceeds 90 days and the Optionee's reemployment is not so guaranteed, then
his or her employment shall be deemed to have terminated on the ninety-first day of such leave. 

        10.    TERMINATION OF OPTIONS    

        10.1     Termination of Options—To the extent not earlier exercised or terminated in accordance with
section 9 above, an Option shall terminate at the earliest of the following dates: 

	(a)
	the
termination date specified for such option in the option Agreement; 

	(b)
	where
the Optionee's position as an employee, consultant or director of the Company or an Affiliate of the Company is terminated for just cause, 30 days after the date of such
termination for just cause;

	(c)
	where
the Optionee's position as an employee, consultant or director of the Company or an Affiliate of the Company terminates for a reason other than the Optionee's Disability, death,
or termination for just cause, 60 days after such date of termination;

	(d)
	the
date of any sale, transfer, assignment or hypothecation, or any attempted sale, transfer, assignment or hypothecation, of such option in violation of Section 9.1 above; and

	(e)
	the
date specified in Section 11.2 below for such termination in the event of a Terminating Event. 

        11.    ADJUSTMENTS TO OPTIONS    

        11.1     Alteration in Capital Structure—If there is a material alteration in the capital structure of
the Company resulting from a recapitalization, stock split, reverse stock split, stock dividend, or otherwise, the Committee shall make such adjustments to this Plan and to the Options then
outstanding under this Plan as the Committee determines to be appropriate and equitable under the circumstances, so that the proportionate interest of each holder of any such Option shall, to the
extent practicable, be maintained as before the occurrence of such event. Such adjustments may include, without limitation (a) a change in the number or kind of shares of stock of the Company
covered by such Options, or other property for which Shares are exchanged as part of such adjustment, and (b) a change in the Option Price payable per share; provided, however, that the
aggregate Option Price applicable to the unexercised portion of existing options shall not be altered, it being intended that any adjustments made with respect to such Options shall apply only to the
price per share and the number of shares subject thereto. For purposes of this Section 11.1, neither (i) the issuance of additional shares of stock of the Company in exchange for
adequate consideration (including services), nor (ii) the conversion of outstanding preferred shares of the Company into Shares shall be deemed to be material alterations of the capital
structure of the Company. If the Committee determines that the nature of a material alteration in the capital structure of the Company is such that it is not practical or feasible to make appropriate
adjustments to this Plan or to the Options granted hereunder, such event shall be deemed a Terminating Event for the purposes of this Plan. 

        11.2     Terminating Events—Subject to Section 11.3, all Options granted under the Plan shall
terminate upon the occurrence of a Terminating Event. 

        11.3     Notice of Terminating Event—The Committee shall give notice to Optionees not less than thirty
days prior to the consummation of a Terminating Event. 

        11.4     Corporate Reorganization—In the event of a reorganization as defined in this
Section 11.4 in which the Company is not the surviving or acquiring corporation, or in which the Company is or becomes a wholly-owned subsidiary of another corporation after the effective date
of the reorganization, then unless provision is made by the acquiring corporation for the assumption of each Option granted under this Plan, or the substitution of an option therefor, such that no
Modification of any such Option occurs, all Options granted under this Plan shall terminate and such event shall be deemed a Terminating Event. For purposes of this Section 11.4, reorganization
shall mean any statutory merger, statutory consolidation, sale of all or substantially all of the assets of the Company, or sale, pursuant to an agreement with the Company, of securities of the
Company pursuant to which the Company is or becomes a wholly-owned subsidiary of another corporation after the effective date of the reorganization. 

        11.5     Determinations to be Made By Committee—Adjustments and determinations under this
Section 11 shall be made by the Committee, whose decisions as to what adjustments or determination shall be made, and the extent thereof, shall be final, binding, and conclusive. 

        12.    TERMINATION AND AMENDMENT OF PLAN    

        12.1     Termination of Plan—Unless earlier terminated as provided in Section 11 above or in
Section 12.2 below, the Plan shall terminate on, and no option shall be granted under the Plan, after ten years has passed from the Effective Date of the Plan. 

        12.2     Power of Committee to Terminate or Amend Plan—Subject to the approval of any stock exchange on
which the Company is listed, the Committee may terminate, suspend or amend the terms of the Plan; provided, however, that, except as provided in Section 11 above, the Committee may not do any
of the following without obtaining, within 12 months either before or after the Committee's adoption of a resolution authorizing such action, approval by the affirmative votes of the holders of
a majority of the voting securities of the Company present, or represented, and entitled to vote at a meeting duly held in accordance with the applicable corporate laws, or by the written consent of
the holders of a majority of the securities of the Company entitled to vote: 

	(a)
	increase
the aggregate number of Shares which may be issued under the Plan;

	(b)
	materially
modify the requirements as to eligibility for participation in the Plan, or change the designation of the employees or class of employees eligible to receive ISOs under the
Plan;

	(c)
	materially
increase the benefits accruing to participants under the Plan; or

	(d)
	make
any change in the terms of the Plan that would cause the ISOs granted hereunder to lose their qualification as "incentive stock options" under Section 422 of the Code; 

however,
the Committee may amend the terms of the Plan to comply with the requirements of any applicable regulatory authority, without obtaining the approval of its shareholders. 

        12.3     No Grant During Suspension of Plan—No option may be granted during any suspension, or after
termination, of the Plan Amendment, suspension, or termination of the Plan shall not, without the consent of the Optionee, impair any rights or increase any obligations under any option previously
granted. 

        13.    CONVERSION OF ISOS INTO NON-ISOS    

        13.1     Conversion of ISOs into Non-ISOs—At the written request of any ISO Optionee, the
Committee may in its discretion take such actions as may be necessary to convert such Optionee's ISOs (or any installments or portions of installments thereof) that have not been exercised on the date
of conversion into Non-ISOs at any time prior to the expiration of such ISOs, regardless of whether the Optionee is an employee of the Company or an Affiliate of the Company at the time of
such conversion. Such actions include, but shall not be limited to, extending the exercise period of such ISOs. At the time of such conversion, the Committee, with the consent of the Optionee, may
impose such conditions on the exercise of the resulting Non-ISOs as the Committee in its discretion may determine, provided that such conditions are consistent with this Plan. Nothing in
the Plan shall be deemed to give any Optionee the right to have such Optionee's ISOs converted into Non-ISOs, and no such conversion shall occur until and unless the Committee takes
appropriate action. The Committee, with the consent of the Optionee, may also terminate any portion of any ISO that has not been exercised at the time of such conversion. 

        14.    CONDITIONS PRECEDENT TO ISSUANCE OF SHARES    

        14.1     Compliance with Securities Laws—Options shall not be granted and Shares shall not be issued
pursuant to the exercise of any option unless the grant and exercise of such option and the issuance and delivery of such Shares comply with all relevant provisions of law, including, without
limitation, the Securities Act of 1933, as amended, the Exchange Act, any applicable state or provincial securities law, the rules and regulations promulgated thereunder, and the requirements of any
stock exchange upon which the Shares may then be listed or otherwise traded. 

        14.2     Representations by Optionee—As a condition precedent to the exercise of any option, the
Company may require the Optionee to represent and warrant, at the time of exercise, that the Shares are being purchased only for investment and without any present intention to sell or distribute such 

Shares if, in the opinion of counsel for the Company, such representations and warranties are required by any applicable law. 

        14.3     Regulatory Approval to Issuance of Shares—The Company's inability to obtain authority from any
regulatory body having jurisdiction, which authority is deemed by the Company's counsel to be necessary to the lawful issuance and sale of any Shares hereunder, shall relieve the Company of any
liability with respect to the failure to issue or sell such Shares. 

        15.    USE OF PROCEEDS    

        15.1     Use of Proceeds—Proceeds from the sale of Shares pursuant to the options granted and exercised
under the Plan shall constitute general funds of the Company and shall be used for general corporate purposes. 

        16.    NOTICES    

        16.1     Notices—All notices, requests, demands and other communications required or permitted to be
given under this Plan and the Options granted under this Plan shall be in writing and shall be either served personally on the party to whom notice is to be given, in which case notice shall be deemed
to have been duly given on the date of such service; telefaxed, in which case notice shall be deemed to have been duly given on the date the telefax is sent; or mailed to the party to whom notice is
to be given, by first class mail, registered or certified, return receipt requested, postage prepaid, and addressed to the party at his or its most recent known address, in which case such notice
shall be deemed to have been duly given on the tenth postal delivery day following the date of such mailing. 

        17.    MISCELLANEOUS PROVISIONS    

        17.1     No Obligation to Exercise—Optionees shall be under no obligation to exercise Options granted
under this Plan. 

        17.2     No Obligation to Retain Optionee—Nothing contained in this Plan shall obligate the Company or
an Affiliate of the Company to retain an Optionee as an employee, officer, director, or consultant for any period, nor shall this Plan interfere in any way with the right of the Company or Affiliates
of the Company to reduce such Optionee's compensation. 

        17.3     Binding Agreement—The provisions of this Plan and each Option Agreement with an Optionee shall
be binding upon such Optionee and the Qualified Successor or Guardian of such Optionee. 

        17.4     Use of Terms—Where the context so requires, references herein to the singular shall include
the plural, and vice versa, and references to a particular gender shall include either or both genders. 

        17.5     Delivery of Financial Statements—Throughout the term of any Option, the Company shall deliver
to the holder of such Option, not later than 120 days after the close of each of the Company's fiscal years during the Option term, balance sheets and an income statement. This section shall
not apply when the Company's granting of Options is limited to key employees whose duties in connection with the Company or an Affiliate of the Company assure them access to equivalent information. 

        17.6     Headings—The headings used in this Plan are for convenience of reference only and shall not in
any way affect or be used in interpreting any of the provisions of this Plan. 

        18.    SHAREHOLDER APPROVAL TO PLAN    

        18.1     Shareholder Approval to Plan—This Plan must be approved by a majority of the votes cast at a
meeting of the shareholders of the Company, other than votes attaching to securities beneficially owned by: 

	(a)
	insiders
of the Company, meaning directors, officers and greater than 10 percent shareholders; and

	(b)
	Associates
of persons referred to in (a). 

        19.    EFFECTIVE DATE OF PLAN    

        19.1     Effective Date of Plan—This Plan will be  adopted by the Board of Directors on June 18, 1996 and submitted to the shareholders of the Company for approval on
April 14, 1997. The
Effective Date of the Plan is June 18, 1996, provided that any Options granted pursuant-to the Plan prior to the date on which shareholder approval to the Plan is given may not be
exercised until the Plan and any such Options receive shareholder approval. 

QuickLinks

EXHIBIT 10.10

URBAN JUICE & SODA COMPANY LTD. 1996 STOCK OPTION PLAN

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