Document:

Exhibit 4.1

 

MIDWEST
HOLDING INC.

2020
LONG-TERM INCENTIVE PLAN

 

ARTICLE I

 

PURPOSE

 

1.1          Purpose.
The purposes of this Plan are to create incentives which are designed to motivate Participants to put forth maximum effort toward the
success and growth of the Company and to enable the Company to attract and retain experienced individuals who by their position, ability
and diligence are able to make important contributions to the Company’s success. Toward these objectives, this Plan provides for
the grant of Options, Restricted Stock Awards, Restricted Stock Units, SARs, Performance Units, Performance Bonuses, Stock Awards and
Other Incentive Awards to Eligible Employees and the grant of Nonqualified Stock Options, Restricted Stock Awards, Restricted Stock Units,
SARs, Performance Units, Stock Awards and Other Incentive Awards to Consultants and Eligible Directors, subject to the conditions set
forth in this Plan.

 

ARTICLE II

 

DEFINITIONS

 

2.1          “Affiliated
Entity” means any corporation, partnership, limited liability company or other form of legal entity in which a substantial
portion of the ownership interest thereof is owned or controlled, directly or indirectly, by the Company or one or more of its Subsidiaries
or Affiliated Entities or a combination thereof. For purposes hereof, the Company, a Subsidiary or an Affiliated Entity shall be deemed
to have a substantial ownership interest in a partnership or limited liability company if the Company, such Subsidiary or Affiliated
Entity (a) shall be allocated a majority of partnership or limited liability company gains or losses or (b) shall be or control
a managing member, manager, managing director or a general partner of such partnership or limited liability company.

 

2.2          “Award”
means, individually or collectively, any Option, Restricted Stock Award, Restricted Stock Unit, SAR, Performance Unit, Performance Bonus,
Stock Award or Other Incentive Award granted under this Plan to an Eligible Employee by the Board or any Nonqualified Stock Option, Performance
Unit, SAR, Restricted Stock Award, Restricted Stock Unit, Stock Award or Other Incentive Award granted under this Plan to a Consultant
or an Eligible Director by the Board, in either case pursuant to such terms, conditions, restrictions, and/or limitations, if any, as
the Board may establish by the Award Agreement or otherwise.

 

     

     

    

 

2.3          “Award
Agreement” means any written or electronic instrument that establishes the terms, conditions, restrictions, and/or limitations
applicable to an Award in addition to those established by this Plan and by the Board’s exercise of its administrative powers.

 

2.4          “Board”
means the Board of Directors of the Company and, if the Board has appointed a Committee as provided in Section 3.2, the term “Board”
shall include such Committee.

 

2.5          “Cash
Dividend Right” means a contingent right, granted in tandem with a specific Restricted Stock Unit Award, to receive an amount
in cash equal to the cash distributions made by the Company with respect to a share of Common Stock during the period such Award is outstanding.

 

2.6          “Change
of Control Event” means each of the following:

 

(a)          Any
transaction in which shares of voting securities of the Company representing more than 50% of the total combined voting power of all
outstanding voting securities of the Company are issued by the Company, or sold or transferred by the stockholders of the Company, in
either case resulting in those persons and entities who beneficially owned voting securities of the Company representing more than 50%
of the total combined voting power of all outstanding voting securities of the Company immediately prior to such transaction ceasing
to beneficially own voting securities of the Company representing more than 50% of the total combined voting power of all outstanding
voting securities of the Company immediately after such transaction;

 

(b)          The
merger or consolidation of the Company with or into another entity resulting in those persons and entities who beneficially owned voting
securities of the Company representing more than 50% of the total combined voting power of all outstanding voting securities of the Company
immediately prior to such merger or consolidation ceasing to beneficially own voting securities representing more than 50% of the total
combined voting power of all outstanding voting securities of the surviving corporation or resulting entity immediately after such merger
of consolidation; or

 

(c)          The
sale of all or substantially all of the Company’s assets unless those persons and entities who beneficially owned voting securities
of the Company representing more than 50% of the total combined voting power of all outstanding voting securities of the Company immediately
prior to such asset sale beneficially own voting securities of the purchasing entity representing more than 50% of the total combined
voting power of all outstanding voting securities of the purchasing entity immediately after such asset sale.

 

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Notwithstanding
anything herein to the contrary, with respect to any amounts that constitute deferred compensation under Section 409A of the Code,
to the extent required to avoid accelerated taxation or penalties, no Change of Control Event will be deemed to have occurred unless
such Change of Control Event also constitutes a change in control in the ownership or effective control of the Company or a change in
the ownership of a substantial portion of the Company’s assets under Treasury Regulation Section 1.409A-3(i)(5).

 

2.7          “Code”
means the Internal Revenue Code of 1986, as amended. References in this Plan to any section of the Code shall be deemed to include any
amendments or successor provisions to such section and any regulations under such section.

 

2.8          “Committee”
means the Committee appointed by the Board as provided in Section 3.2.

 

2.9          “Common
Stock” means the voting common stock, $0.001 par value per share, of the Company, and after substitution, such other stock
as shall be substituted therefore as provided in Article XII.

 

2.10        “Company”
means Midwest Holding Inc., a Delaware corporation.

 

2.11        “Consultant”
means any individual who is engaged by the Company, a Subsidiary or an Affiliated Entity to render bona-fide consulting or advisory services,
which services are not in connection with the offer or sale of securities in a capital-raising transaction and do not directly or indirectly
promote or maintain a market for the Company’s securities.

 

2.12        “Date
of Grant” means the date on which the grant of an Award is authorized by the Board or such later date as may be specified by
the Board as the Date of Grant in such authorization.

 

2.13        “Disability”
means, except as otherwise provided in this Plan, the Participant is unable to continue providing services by reason of any medically
determinable physical or mental impairment which can be expected to result in death or can be expected to last for a continuous period
of not less than 12 months. For purposes of this Plan, the determination of Disability shall be made in the sole and absolute discretion
of the Board.

 

2.14        “Dividend
Unit Right” means a contingent right, granted in tandem with a specific Restricted Stock Unit Award, to have an additional
number of Restricted Stock Units credited to a Participant in respect of the Award equal to the number of whole shares of Common Stock
that could be purchased at Fair Market Value upon, and with the amount of, each cash distribution made by the Company during the period
such Award is outstanding with respect to a number of shares of Common Stock equal to the number of Restricted Stock Units subject to
the Award at the time of each such distribution.

 

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2.15        “Effective
Date” means November 16, 2020.

 

2.16        “Eligible
Employee” means any employee of the Company, a Subsidiary, or an Affiliated Entity as approved by the Board.

 

2.17        “Eligible
Director” means any member of the Board who is not an employee of the Company, a Subsidiary or an Affiliated Entity, or a Consultant.

 

2.18        “Exchange
Act” means the Securities Exchange Act of 1934, as amended.

 

2.19        “Fair
Market Value” means (a) during such time as the Common Stock is registered under Section 12 of the Exchange Act,
the mean between the highest and lowest sales price of the Common Stock as quoted by an established stock exchange or automated quotation
system on the day for which such value is to be determined, or, if there was no quoted price for such day, then the weighted average
of the means between highest and lowest sales for the nearest date before and the nearest date after the day for which volume is to be
determined on which there was a quoted price as reported in The Wall Street Journal or such other sources as the Board deems
reliable, or (b) during any such time as the Common Stock is not listed upon an established stock exchange or automated quotation
system, the mean between dealer “bid” and “ask” prices of the Common Stock in the over-the-counter market on
the day for which such value is to be determined, as reported in The Wall Street Journal or such other source as the Board
deems reliable, or (c) during any such time as the Common Stock cannot be valued pursuant to (a) or (b) above, the fair
market value of the Common Stock as determined in good faith by the Board using a “reasonable application of a reasonable valuation
method” within the meaning of Treasury Regulation Section 1.409A-1(b)(5)(iv)(B) or any successor provision.

 

2.20        “Incentive
Stock Option” means an Option that is intended to be an “incentive stock option” within the meaning of Section 422
of the Code.

 

2.21        “Nonqualified
Stock Option” means an Option which is not an Incentive Stock Option.

 

2.22        “Other
Incentive Award” means an incentive award granted to an Eligible Employee, Consultant or Eligible Director under Article XI
of this Plan.

 

2.23        “Option”
means an Award granted under Article V of this Plan and includes both Nonqualified Stock Options and Incentive Stock Options to
purchase shares of Common Stock.

 

2.24        “Participant”
means an Eligible Employee, a Consultant or an Eligible Director to whom an Award has been granted by the Board under this Plan.

 

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2.25        “Performance
Bonus” means the bonus which may be granted to Eligible Employees under Article X of this Plan.

 

2.26        “Performance
Units” means those monetary units and/or units representing fictional shares of Common Stock that may be granted to Eligible
Employees, Consultants or Eligible Directors pursuant to Article IX hereof.

 

2.27        “Plan”
means the Midwest Holding Inc. 2020 Long-Term Incentive Plan, as amended and restated from time to time.

 

2.28        “Restricted
Stock Award” means an Award granted to an Eligible Employee, Consultant or Eligible Director under Article VI of this
Plan.

 

2.29        “Restricted
Stock Unit” means an Award granted to an Eligible Employee, Consultant or Eligible Director under Article VII of this
Plan.

 

2.30        “Restriction
Period” means the period during which an Award remains subject to time- and/or performance-based restrictions.

 

2.31        “SAR”
means a stock appreciation right granted to an Eligible Employee, Consultant or Eligible Director under Article VIII of this Plan.

 

2.32        “Stock
Award” means an Award granted to an Eligible Employee, Consultant or Eligible Director under Article XI of this Plan.

 

2.33        “Subsidiary”
means a “subsidiary corporation” of the Company, as defined in Section 424(f) of the Code.

 

ARTICLE III

 

ADMINISTRATION

 

3.1          Shares
Subject to this Plan. Subject to the limitations set forth herein, Five Hundred Thousand (500,000) shares of Common Stock are reserved
for issuance pursuant to Awards made under this Plan. The limitations of this Section 3.1 shall be subject to the adjustment provisions
of Article XII.

 

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3.2          Administration
of this Plan. The Board shall administer this Plan. The Board may, by resolution, appoint a Committee of one or more members of the
Board to administer this Plan and delegate its powers described under this Section 3.2 for purposes of Awards granted to Eligible
Employees and Consultants; provided, however, that no such delegation shall be effective with respect to Awards for individuals subject
to Section 16 of the Exchange Act with respect to the Company unless the Committee consists solely of two or more “non-employee
directors.” Neither the Company nor any member of the Board shall be liable for any action or determination made in good faith
by the Board with respect to this Plan or any Award hereunder. The Board’s determinations under this Plan need not be uniform
and may be made selectively among Participants, whether or not such Participants are similarly situated. Each member of the Board is
entitled to, in good faith, rely or act upon any report or other information furnished to that member by any Eligible Employee of the
Company, the Company’s independent certified public accountants or any executive compensation consultant or other professional
retained by the Company or the Board to assist in the administration of this Plan. The Company shall effect the granting of Awards under
this Plan, in accordance with the determinations made by the Board, by execution of written agreements and/or other instruments in such
form as is approved by the Board. Subject to the provisions of this Plan, the Board shall have exclusive power to:

 

(a)          Select
Eligible Employees and Consultants to participate in this Plan.

 

(b)          Determine
the time or times when Awards will be made to Eligible Employees or Consultants.

 

(c)          Determine
the form of an Award, whether an Incentive Stock Option, Nonqualified Stock Option, Restricted Stock Award, Restricted Stock Unit, SAR,
Performance Unit, Performance Bonus, Stock Award or Other Incentive Award, the number of shares of Common Stock, Performance Units or
Restricted Stock Units subject to the Award, the amount and all the terms, conditions (including performance requirements), restrictions
and/or limitations, if any, of an Award, including the time and conditions of exercise or vesting, and the terms of any Award Agreement,
which may include the waiver or amendment of prior terms and conditions or acceleration or early vesting or payment of an Award.

 

(d)          Determine
whether Awards will be granted singly or in combination.

 

(e)          Accelerate
the vesting, exercise or payment of an Award or the performance period of an Award.

 

(f)           Adopt
rules for the administration, interpretation and application of this Plan as are consistent herewith, and interpret, amend or revoke
any such rules.

 

(g)          Correct
any defect(s) or omission(s) or reconcile any ambiguity(ies) or inconsistency(ies) in this Plan or any Award granted hereunder.

 

(h)          Make
all other decisions and determinations it deems advisable for the administration of this Plan.

 

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(i)           Decide
all disputes arising in connection with this Plan and otherwise supervise the administration of this Plan.

 

(j)           Take
any and all other action it deems necessary or advisable for the proper operation or administration of this Plan.

 

3.3          Administration
of Grants to Eligible Directors. The Board shall have the exclusive power to select Eligible Directors to participate in this Plan
and to determine the number of Nonqualified Stock Options, Performance Units, Restricted Stock Units, SARs, Stock Awards, Other Incentive
Awards or the number of shares of Common Stock subject to a Restricted Stock Award awarded to Eligible Directors selected for participation.
If the Board appoints a Committee to administer this Plan, it may delegate to the Committee administration of all aspects of the Awards
made to Eligible Directors.

 

3.4          The
Board to Make Rules and Interpret Plan. The Board in its sole discretion shall have the authority, subject to the provisions
of this Plan, to establish, adopt, or revise such rules and regulations and to make all such determinations relating to this Plan,
as it may deem necessary or advisable for the administration of this Plan. The Board’s interpretation of this Plan or any Awards
and all decisions and determinations by the Board with respect to this Plan shall be final, binding, and conclusive on all parties.

 

3.5          Delegation
by the Committee. Except to the extent prohibited by applicable law or the rules of any stock exchange on which the Common Stock
is listed, the Committee may allocate all or any portion of its responsibilities and powers to any one or more of its members and may
delegate all or any part of its responsibilities and powers to any person or persons selected by it. Any such allocation or delegation
may be revoked by the Committee at any time.

 

3.6          Indemnification.
In addition to such other rights of indemnification as they may have as members of the Board, and to the extent allowed by applicable
laws, the Board shall be indemnified by the Company against the reasonable expenses, including attorneys’ fees, actually incurred
in connection with any action, suit or proceeding or in connection with any appeal therein, to which the Board may be party by reason
of any action taken or failure to act under or in connection with this Plan or any Award granted under this Plan, and against all amounts
paid by the Board in settlement thereof (provided, however, that the settlement has been approved by the Company, which approval shall
not be unreasonably withheld) or paid by the Board in satisfaction of a judgment in any such action, suit or proceeding, except in relation
to matters as to which it shall be adjudged in such action, suit or proceeding that such Board did not act in good faith and in a manner
which such person reasonably believed to be in the best interests of the Company, or in the case of a criminal proceeding, had no reason
to believe that the conduct complained of was unlawful; provided, however, that within 60 days after institution of any such action,
suit or proceeding, the Board shall, in writing, offer the Company the opportunity at its own expense to handle and defend such action,
suit or proceeding.

 

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ARTICLE IV

 

GRANT
OF AWARDS

 

4.1          Grant
of Awards. Awards granted under this Plan shall be subject to the following conditions:

 

(a)          Subject
to Article XII, the aggregate number of shares of Common Stock that may be covered by Options that are designated as Incentive Stock
Options may not exceed Five Hundred Thousand (500,000).

 

(b)          Any
shares of Common Stock related to Awards which terminate by expiration, forfeiture, cancellation or otherwise without the issuance of
shares of Common Stock or are exchanged in the Board’s discretion for Awards not involving the issuance of shares of Common Stock,
shall be available again for grant under this Plan and shall not be counted against the shares authorized under Section 3.1. Any
shares of Common Stock issued as Restricted Stock Awards that subsequently are forfeited without vesting shall again be available for
grant under this Plan and shall not be counted against the shares authorized under Section 3.1. Any Awards that, pursuant to the
terms of the applicable Award Agreement, are to be settled in cash, whether or not denominated in or determined with reference to shares
of Common Stock (for example, SARs, Performance Units or Restricted Stock Units to be settled in cash), shall not be counted against
the shares authorized under Section 3.1. Shares of Common Stock withheld to satisfy applicable withholding taxes pursuant to Section 13.3
shall not be available for future issuance under this Plan. Any shares of Common Stock tendered or withheld in payment of any exercise
price or purchase price of an Award will not be available for future issuance under this Plan.

 

(c)          Common
Stock delivered by the Company in payment of an Award authorized under Articles V and VI of this Plan may be authorized and unissued
Common Stock or Common Stock held in the treasury of the Company.

 

(d)          The
Board shall, in its sole discretion, determine the manner in which fractional shares arising under this Plan shall be treated.

 

(e)          Shares
of Common Stock issued hereunder may be evidenced in any manner determined by the Board, including, but not limited to, separate certificates
or book-entry registration

 

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(f)           Except
for adjustments pursuant to Article XII or reductions of the exercise price approved by the Company’s stockholders, the exercise
price for any outstanding Option or SAR may not be decreased after the Date of Grant nor may an outstanding Option or SAR granted under
this Plan be surrendered to the Company as consideration for the grant of a replacement Option or SAR with a lower exercise price or
any other award under this Plan. Except as approved by the Company’s stockholders, in no event shall any Option or SAR granted
under this Plan be surrendered to the Company in consideration for a cash payment if, at the time of such surrender, the exercise price
of the Option or SAR is greater than the then current Fair Market Value of a share of Common Stock.

 

(g)          Eligible
Directors and Consultants may only be granted Nonqualified Stock Options, Performance Units, Restricted Stock Awards, Restricted Stock
Units, SARs, Stock Awards or Other Incentive Awards under this Plan.

 

(h)          The
maximum term of any Award shall be ten years (or in the case of an Incentive Stock Option such shorter term as may be required under
Section 422 of the Code).

 

ARTICLE V

 

STOCK
OPTIONS

 

5.1          Grant
of Options. The Board may, from time to time, subject to the provisions of this Plan and such other terms and conditions as it may
determine, grant Options to Eligible Employees. These Options may be Incentive Stock Options or Nonqualified Stock Options, or a combination
of both. The Board may, subject to the provisions of this Plan and such other terms and conditions as it may determine, grant Nonqualified
Stock Options to Eligible Directors and Consultants. Notwithstanding the foregoing, Nonqualified Stock Options may be granted only to
Eligible Employees, Eligible Directors and Consultants performing services for the Company or a corporation or other type of entity in
a chain of corporations or other entities in which each corporation or other entity has a “controlling interest” in another
corporation or entity in the chain, starting with the Company and ending with the corporation or other entity for which the Eligible
Employee, Eligible Director or Consultant performs services. For purposes of this Section 5.1, the term “controlling interest”
means (a) in the case of a corporation, ownership of stock possessing at least 50% of total combined voting power of all classes
of stock entitled to vote of such corporation or at least 50% of the total value of shares of all classes of stock of such corporation;
(b) in the case of a partnership, ownership of at least 50% of the profits interest or capital interest of such partnership; (c) in
the case of a sole proprietorship, ownership of the sole proprietorship; or (d) in the case of a trust or estate, ownership of an
actuarial interest (as defined in Treasury Regulation Section 1.414(c)-2(b)(2)(ii)) of at least 50% of such trust or estate. Each
grant of an Option shall be evidenced by an Award Agreement executed by the Company and the Participant, and shall contain such terms
and conditions and be in such form as the Board may from time to time approve, subject to the requirements of Section 5.2.

 

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5.2          Conditions
of Options. Each Option so granted shall be subject to the following conditions:

 

(a)          Exercise
Price. As limited by Section 5.2(e) below, each Option shall state the exercise price which shall be set by the Board at
the Date of Grant; provided, however, no Option shall be granted at an exercise price which is less than the Fair Market Value of the
Common Stock on the Date of Grant unless the Option is granted through the assumption of, or in substitution for, outstanding awards
previously granted to individuals who became Eligible Employees (or other service providers) as a result of a merger, consolidation,
acquisition or other corporate transaction involving the Company which complies with Treasury Regulation Section 1.409A-1(b)(5)(v)(D).

 

(b)          Form of
Payment. The exercise price of an Option may be paid (i) in cash or by check, bank draft or money order payable to the order
of the Company; (ii) subject to prior approval by the Board in its discretion, by delivering previously acquired shares of Common
Stock having an aggregate Fair Market Value on the date of payment equal to the amount of the exercise price, but only to the extent
such exercise of an Option would not result in an adverse accounting charge to the Company for financial accounting purposes with respect
to the shares used to pay the exercise price unless otherwise determined by the Board; (iii) subject to prior approval by the Board
in its discretion, by withholding shares of Common Stock which otherwise would be acquired on exercise having an aggregate Fair Market
Value on the date of payment equal to the amount of the exercise price; or (iv) subject to prior approval by the Board in its discretion,
by a combination of the foregoing. In addition to the foregoing, the Board may permit an Option granted under this Plan to be exercised
by a broker-dealer acting on behalf of a Participant through procedures approved by the Board. Such procedures may include a broker either
(x) selling all of the shares of Common Stock received when an Option is exercised and paying the Participant the proceeds of the
sale (minus the exercise price, withholding taxes and any fees due to the broker) or (y) selling enough of the shares of Common
Stock received upon exercise of the Option to cover the exercise price, withholding taxes and any fees due to the broker and delivering
to the Participant (either directly or through the Company) a stock certificate for the remaining shares of Common Stock.

 

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(c)          Exercise
of Options.

 

(i)          Options
granted under this Plan shall be exercisable, in whole or in such installments and at such times, and shall expire at such time, as shall
be provided by the Board in the Award Agreement. Exercise of an Option shall be by written notice to the Secretary of the Company (or
such other officer as may be designated by the Board) at least two business days in advance of such exercise (or such lesser period of
time as the Board may require) stating the election to exercise in the form and manner determined by the Board. Every share of Common
Stock acquired through the exercise of an Option shall be deemed to be fully paid at the time of exercise and payment of the exercise
price.

 

(ii)         Unless
otherwise provided in an Award Agreement or determined by the Board, the following provisions will apply to the exercisability of Options
following the termination of a Participant’s employment or service with the Company, a Subsidiary or an Affiliated Entity:

 

(A)          If
an Eligible Employee’s employment with the Company, a Subsidiary or an Affiliated Entity terminates as a result of death or Disability,
the Eligible Employee (or personal representative in the case of death) shall be entitled to purchase all or any part of the shares subject
to any (i) vested Incentive Stock Option for a period of up to one year and (ii) vested Nonqualified Stock Option during the
remaining term of the Option. If an Eligible Employee’s employment terminates for any other reason, the Eligible Employee shall
be entitled to purchase all or any part of the shares subject to any vested Option for a period of up to three months from such date
of termination. In no event shall any Option be exercisable past the term of the Option. The unvested portion of any Option shall be
forfeited immediately upon termination; provided, however, that the Board may, in its sole discretion, accelerate the vesting of unvested
Options in the event of termination of employment of any Participant.

 

(B)          In
the event a Consultant ceases to provide services to the Company, a Subsidiary or an Affiliated Entity, or an Eligible Director ceases
to serve as a director of the Company, the unvested portion of any Option shall be forfeited unless otherwise accelerated pursuant to
the terms of the Consultant’s or Eligible Director’s Award Agreement or by the Board. Unless otherwise provided in the applicable
Award Agreement, the Consultant or Eligible Director shall have a period of three years following the date he or she ceases to provide
consulting services or ceases to be a director, as applicable, to exercise any Nonqualified Stock Options which are otherwise exercisable
on his or her date of termination of service. In no event shall any Option be exercisable past the term of the Option.

 

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(d)          Other
Terms and Conditions. Among other conditions that may be imposed by the Board, if deemed appropriate, are those relating to (i) the
period or periods and the conditions of exercisability of any Option; (ii) the minimum periods during which Participants must be
employed by or in service to the Company, its Subsidiaries, or an Affiliated Entity, or must hold Options before they may be exercised;
(iii) the minimum periods during which shares acquired upon exercise must be held before sale or transfer shall be permitted; (iv) conditions
under which such Options or shares may be subject to forfeiture; (v) the frequency of exercise or the minimum or maximum number
of shares that may be acquired at any one time; (vi) the achievement by the Company of specified performance criteria; and (vii) non-compete
and protection of business matters.

 

(e)          Special
Restrictions Relating to Incentive Stock Options. The terms of any Incentive Stock Options granted under this Plan shall comply in
all respects with the provisions of Section 422 of the Code. Anything in this Plan to the contrary notwithstanding, no term of this
Plan relating to Incentive Stock Options (including any SARs issued in tandem therewith) shall be interpreted, amended or altered, nor
shall any discretion or authority granted under this Plan be exercised, so as to disqualify either this Plan or any Incentive Stock Option
under Section 422 of the Code, unless the Participant has first requested, or consents to, the change that will result in such disqualification.
Thus, if and to the extent required to comply with Section 422 of the Code, Options granted as Incentive Stock Options shall be
subject to the following special terms and conditions:

 

(i)          Options
issued in the form of Incentive Stock Options shall only be granted to Eligible Employees of the Company or a Subsidiary, and not to
Eligible Employees of an Affiliated Entity unless such entity shall be considered as a “disregarded entity” under the Code
and shall not be distinguished for federal tax purposes from the Company or the applicable Subsidiary.

 

(ii)         Options
issued in the form of Incentive Stock Options shall be granted within ten years of the earlier of the date the Plan is adopted or approved
by the stockholders and shall not be exercisable for more than ten years after the Date of Grant.

 

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(iii)        No
Incentive Stock Option shall be granted to an Eligible Employee who owns or who would own immediately before the grant of such Incentive
Stock Option more than 10% of the combined voting power of the Company or its Subsidiaries or a “parent corporation”, unless
(A) at the time such Incentive Stock Option is granted the exercise price is at least 110% of the Fair Market Value of a share of
Common Stock on the Date of Grant and (B) such Option by its terms is not exercisable after the expiration of five years from the
Date of Grant. For purposes of this Section 5.2(e), “parent corporation” means a “parent corporation” of
the Company, as defined in Section 424(e) of the Code.

 

(iv)        To
the extent that the aggregate Fair Market Value (determined at the time an Incentive Stock Option is granted) of shares of Common Stock
with respect to which Incentive Stock Options are exercisable for the first time by an individual during any calendar year under all
incentive stock option plans of the Company and its Subsidiaries and parent corporations exceeds $100,000, such excess Incentive Stock
Options shall be treated as Nonqualified Stock Options. The Board shall determine, in accordance with applicable provisions of the Code,
Treasury Regulations and other administrative pronouncements, which of a Participant’s Options will not constitute Incentive Stock
Options because of such limitation and shall notify the Participant of such determination as soon as practicable after such determination
is made.

 

(v)         Each
Participant awarded an Incentive Stock Option shall notify the Company in writing immediately after the date he or she makes a disqualifying
disposition of any shares of Common Stock acquired pursuant to the exercise of such Incentive Stock Option. A disqualifying disposition
is any disposition (including any sale) of such Common Stock before the later of (i) two years after the Date of Grant of the Incentive
Stock Option or (ii) one year after the date of exercise of the Incentive Stock Option.

 

(vi)        Except
in the case of death, an Option will not be treated as an Incentive Stock Option unless at all times beginning on the Date of Grant and
ending on the day three months (one year in the case of a Participant who is “disabled” within the meaning of Section 22(e)(3) of
the Code) before the date of exercise of the Option, the Participant is an employee of the Company or a parent corporation of the Company
or a Subsidiary (or a corporation or a parent corporation or subsidiary corporation of such corporation issuing or assuming an Option
in a transaction to which Section 424(a) of the Code applies).

 

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(vii)       An
Incentive stock option shall not be transferable (other than by will or the laws of dissent and distribution) by the Eligible Employee
to whom the option was granted, and during the Eligible Employee’s lifetime is exercisable only by such Eligible Employee.

 

(viii)      In
the event that an Option designated as Incentive Stock Options fails to meet or continue to meet the requirements of Section 422
of the Code, such Option shall be re-designated as a Nonqualified Stock Option.

 

(f)           Application
of Funds. The proceeds received by the Company from the sale of Common Stock pursuant to Options will be used for general corporate
purposes.

 

(g)          Stockholder
Rights. No Participant shall have a right as a stockholder with respect to any share of Common Stock subject to an Option prior to
purchase of such shares of Common Stock by exercise of the Option.

 

ARTICLE VI

 

RESTRICTED
STOCK AWARDS

 

6.1          Grant
of Restricted Stock Awards. The Board may, from time to time, subject to the provisions of this Plan and such other terms and conditions
as it may determine, grant a Restricted Stock Award to Eligible Employees, Consultants or Eligible Directors. Restricted Stock Awards
shall be awarded in such number and at such times during the term of this Plan as the Board shall determine. Each Restricted Stock Award
shall be subject to an Award Agreement setting forth the terms of such Restricted Stock Award and may be evidenced in such manner as
the Board deems appropriate, including without limitation, a book-entry registration or issuance of a stock certificate or certificates.

 

6.2          Conditions
of Restricted Stock Awards. The grant of a Restricted Stock Award shall be subject to the following:

 

(a)          Restriction
Period. Restricted Stock Awards shall be subject to such time- and/or performance-based restrictions as the Board shall determine
and set forth in the applicable Award Agreement. Restricted Stock Awards granted to an Eligible Employee may require the holder
to remain in the employment of the Company, a Subsidiary, or an Affiliated Entity for a prescribed period. Restricted Stock Awards granted
to Consultants or Eligible Directors may require the holder to provide continued services to the Company for a period of time. In addition
to or in lieu of any time vesting conditions determined by the Board vesting and/or the grant of Restricted Stock Awards may be subject
to the achievement by the Company of specified performance criteria as may from time to time be established by the Board. Upon the fulfillment
of any specified vesting conditions, the Restriction Period shall expire, and the restrictions imposed by the Board shall lapse with
respect to the shares of Common Stock covered by the Restricted Stock Award or portion thereof.

 

    	 	14	 

     

    

 

(b)          Restrictions.
The holder of a Restricted Stock Award may not sell, transfer, pledge, exchange, hypothecate, or otherwise dispose of the shares of Common
Stock represented by the Restricted Stock Award during the applicable Restriction Period or prior to the fulfillment of any other specified
vesting conditions. The Board shall impose such other restrictions and conditions on any shares of Common Stock covered by a Restricted
Stock Award as it may deem advisable including, without limitation, restrictions under applicable federal or state securities laws, and
may legend the certificates representing shares of Common Stock covered by a Restricted Stock Award to give appropriate notice of such
restrictions.

 

(c)          Rights
as Stockholders. Unless otherwise provided in the Award Agreement, during any Restriction Period (and prior to the fulfillment of
any other specified vesting conditions), the Participant shall have all of the rights of a stockholder with respect to the shares, including,
but not by way of limitation, the right to vote such shares and to receive dividends. If any dividends or other distributions are paid
in shares of Common Stock, all such shares shall be subject to the same risk of forfeiture and same restrictions on transferability as
the shares of Common Stock covered by the Restricted Stock Award with respect to which they were paid.

 

ARTICLE VII

 

RESTRICTED
STOCK UNITS

 

7.1          Grant
of Restricted Stock Units. The Board may, from time to time, subject to the provisions of this Plan and such other terms and
conditions as it may determine, grant Restricted Stock Units to Eligible Employees, Consultants or Eligible Directors. Restricted Stock
Units shall be awarded in such number and at such times during the term of this Plan as the Board shall determine. Each Award of Restricted
Stock Units shall be subject to an Award Agreement setting forth the terms of such Award of Restricted Stock Units. A Participant shall
not be required to make any payment for Restricted Stock Units.

 

    	 	15	 

     

    

 

7.2          Conditions
of Restricted Stock Units. The grant of Restricted Stock Units shall be subject to the following:

 

(a)          Restriction
Period. Restricted Stock Units shall be subject to such time- and/or performance-based restrictions as the Board shall determine
and set forth in the applicable Award Agreement. Restricted Stock Units granted to an Eligible Employee may require the holder to
remain in the employment of the Company, a Subsidiary, or an Affiliated Entity for a prescribed period. Restricted Stock Units granted
to Consultants or Eligible Directors may require the holder to provide continued services to the Company for a period of time. In addition
to or in lieu of any time vesting conditions determined by the Board vesting and/or the grant of Restricted Stock Units may be subject
to the achievement by the Company of specified performance criteria as may from time to time be established by the Board. Upon the fulfillment
of any specified vesting conditions, the Restriction Period shall expire, and the restrictions imposed by the Board shall lapse with
respect to the Restricted Stock Units.

 

(b)          Lapse
of Restrictions. The Participant shall be entitled to receive one share of Common Stock or an amount of cash equal to the Fair Market
Value of one share of Common Stock, as provided in the Award Agreement upon settlement of a Restricted Stock Unit for which the restrictions
have lapsed.

 

(c)          Cash
Dividend Rights and Dividend Unit Rights. The Board may, in its sole discretion, grant a tandem Cash Dividend Right or Dividend Unit
Right grant with respect to Restricted Stock Units. A grant of Cash Dividend Rights may provide that such Cash Dividend Rights shall
be paid directly to the Participant at the time of payment of the related dividend, be credited to a bookkeeping account subject to the
same vesting and payment provisions as the tandem Award (with or without interest in the sole discretion of the Board), or be subject
to such other provisions or restrictions as determined by the Board in its sole discretion. A grant of Dividend Unit Rights may provide
that such Dividend Unit Rights shall be subject to the same vesting and payment provisions as the tandem Award or be subject to such
other provisions and restrictions as determined by the Board in its sole discretion.

 

    	 	16	 

     

    

 

ARTICLE VIII

 

STOCK
APPRECIATION RIGHTS

 

8.1          Grant
of SARs. The Board may from time to time, in its sole discretion, subject to the provisions of this Plan and subject to other terms
and conditions as the Board may determine, grant a SAR to any Eligible Employee, Consultant or Eligible Director. SARs may be granted
in tandem with an Option, in which event, the Participant has the right to elect to exercise either the SAR or the Option. Upon the Participant’s
election to exercise one of these Awards, the other tandem Award is automatically terminated. SARs may also be granted as an independent
Award separate from an Option. Each grant of a SAR shall be evidenced by an Award Agreement executed by the Company and the Participant
and shall contain such terms and conditions and be in such form as the Board may from time to time approve, subject to the requirements
of this Plan. The exercise price of the SAR shall not be less than the Fair Market Value of a share of Common Stock on the Date of Grant
of the SAR.

 

8.2          Exercise
and Payment. SARs granted under this Plan shall be exercisable in whole or in installments and at such times as shall be provided
by the Board in the Award Agreement. Exercise of a SAR shall be by written notice to the Secretary of the Company at least two business
days in advance of such exercise (or such lesser period of time as the Board may require). The amount payable with respect to each SAR
shall be equal in value to the excess, if any, of the Fair Market Value of a share of Common Stock on the exercise date over the exercise
price of the SAR. Payment of amounts attributable to a SAR shall be made in cash or in shares of Common Stock, as provided by the terms
of the applicable Award Agreement.

 

8.3          Restrictions.
In the event a SAR is granted in tandem with an Incentive Stock Option, the Board shall use commercially reasonable efforts to subject
the SAR to restrictions necessary to ensure satisfaction of the requirements under Section 422 of the Code. In the case of a SAR
granted in tandem with an Incentive Stock Option to an Eligible Employee who owns more than 10% of the combined voting power of the Company
or its Subsidiaries or a “parent corporation” (as defined in Section 424(e) of the Code) on the date of such grant,
the amount payable with respect to each SAR shall be equal in value to the applicable percentage of the excess, if any, of the Fair Market
Value of a share of Common Stock on the exercise date over the exercise price of the SAR, which exercise price shall not be less than
110% of the Fair Market Value of a share of Common Stock on the date the SAR is granted.

 

    	 	17	 

     

    

 

ARTICLE IX

 

PERFORMANCE
UNITS

 

9.1          Grant
of Awards. The Board may, from time to time, subject to the provisions of this Plan and such other terms and conditions as it may
determine, grant Performance Units to Eligible Employees, Consultants and Eligible Directors. Each Award of Performance Units shall be
evidenced by an Award Agreement executed by the Company and the Participant, and shall contain such terms and conditions and be in such
form as the Board may from time to time approve, subject to the requirements of Section 9.2.

 

9.2          Conditions
of Awards. Each Award of Performance Units shall be subject to the following conditions:

 

(a)          Establishment
of Award Terms. Each Award shall state the target, maximum and minimum value of each Performance Unit payable upon the achievement
of performance goals.

 

(b)          Achievement
of Performance Goals. The Board shall establish performance targets for each Award based upon such operational, financial or performance
criteria determined by the Board. The Board shall also establish such other terms and conditions as it deems appropriate to such Award.
The Award may be paid out in cash or Common Stock as determined in the sole discretion of the Board.

 

ARTICLE X

 

PERFORMANCE
BONUS

 

10.1        Grant
of Performance Bonus. The Board may from time to time, subject to the provisions of this Plan and such other terms and conditions
as the Board may determine, grant a Performance Bonus to certain Eligible Employees selected for participation. The Board will determine
the amount that may be earned as a Performance Bonus upon the achievement of one or more performance targets established by the Board.
The Board shall select the applicable performance target(s) for each period in which a Performance Bonus is awarded. The performance
target(s) shall be based upon such operational, financial or performance criteria determined by the Board.

 

10.2        Payment
of Performance Bonus. In order for any Participant to be entitled to payment of a Performance Bonus, the applicable performance target(s) established
by the Board must first be obtained or exceeded. Payment of a Performance Bonus may be made in cash or shares of Common Stock, as provided
by the terms of the applicable Award Agreement.

 

    	 	18	 

     

    

 

ARTICLE XI

 

STOCK
AWARDS AND OTHER INCENTIVE AWARDS

 

11.1        Grant
of Stock Awards. The Board may, from time to time, subject to the provisions of this Plan and such other terms and conditions as
it may determine, grant Stock Awards of shares of Common Stock not subject to vesting or forfeiture restrictions to Eligible Employees,
Consultants or Eligible Directors. Stock Awards shall be awarded with respect to such number of shares of Common Stock and at such times
during the term of this Plan as the Board shall determine. Each Stock Award shall be subject to an Award Agreement setting forth the
terms of such Stock Award. The Board may in its sole discretion require a Participant to pay a stipulated purchase price for each share
of Common Stock covered by a Stock Award.

 

11.2        Grant
of Other Incentive Awards. The Board may, from time to time, subject to the provisions of this Plan and such other terms and conditions
as it may determine, grant Other Incentive Awards to Eligible Employees, Consultants or Eligible Directors. Other Incentive Awards may
be granted based upon, payable in or otherwise related to, in whole or in part, shares of Common Stock if the Board, in its sole discretion,
determines that such Other Incentive Awards are consistent with the purposes of this Plan. Such Awards may include, but are not limited
to, Common Stock awarded as a bonus, dividend equivalents, convertible or exchangeable debt securities, other rights convertible or exchangeable
into Common Stock, purchase rights for Common Stock, Awards with value and payment contingent upon the Company’s performance or
any other factors designated by the Board, and awards valued by reference to the book value of Common Stock or the value of securities
of or the performance of specified subsidiaries. Long-term cash Awards also may be made under this Plan. Cash Awards also may be granted
as an element of or a supplement to any Awards permitted under this Plan. Awards may also be granted in lieu of obligations to pay cash
or deliver other property under this Plan or under other plans or compensation arrangements, subject to any applicable provision under
Section 16 of the Exchange Act. Each grant of an Other Incentive Award shall be evidenced by an Award Agreement that shall specify
the amount of the Other Incentive Award and the terms, conditions, restrictions and limitations applicable to such Award. Payment of
Other Incentive Awards shall be made at such times and in such form, which may be cash, shares of Common Stock or other property (or
a combination thereof), as established by the Board, subject to the terms of this Plan.

 

    	 	19	 

     

    

 

ARTICLE XII

 

STOCK
ADJUSTMENTS

 

12.1        Recapitalizations
and Reorganizations. In the event that the shares of Common Stock, as constituted on the Effective Date, shall be changed into or
exchanged for a different number or kind of shares of stock or other securities of the Company or of another corporation (whether by
reason of merger, consolidation, recapitalization, reclassification, stock split, spin-off, combination of shares or otherwise), or if
the number of such shares of Common Stock shall be increased through the payment of a stock dividend, or a dividend on the shares of
Common Stock, or if rights or warrants to purchase securities of the Company shall be issued to holders of all outstanding Common Stock,
then the maximum number and kind of shares of Common Stock available for issuance under this Plan, the maximum number and kind of shares
of Common Stock for which any individual may receive Awards in any calendar year under this Plan, the number and kind of shares of Common
Stock covered by outstanding Awards, and the price per share or the applicable market value or performance target of such Awards will
be appropriately adjusted by the Board to reflect any increase or decrease in the number of, or change in the kind or value of, issued
shares of Common Stock to preclude, to the extent practicable, the enlargement or dilution of rights under such Awards. Notwithstanding
the provisions of this Section 12.1, (i) the number and kind of shares of Common Stock available for issuance as Incentive
Stock Options under this Plan shall be adjusted only in accordance with the applicable provisions of Sections 422 and 424 of the Code
and the regulations thereunder, and (ii) outstanding Awards and Award Agreements shall be adjusted in accordance with (A) Sections
422 and 424 of the Code and the regulations thereunder with respect to Incentive Stock Options and (B) Section 409A of the
Code with respect to Nonqualified Stock Options, SARs and, to the extent applicable, other Awards. In the event there shall be any other
change in the number or kind of the outstanding shares of Common Stock, or any stock or other securities into which the Common Stock
shall have been changed or for which it shall have been exchanged, then if the Board shall, in its sole discretion, determine that such
change equitably requires an adjustment in the shares available under and subject to this Plan, or in any Award, theretofore granted,
such adjustments shall be made in accordance with such determination. No fractional shares of Common Stock or units of other securities
shall be issued pursuant to any such adjustment, and any fractions resulting from any such adjustment shall be eliminated in each case
by rounding downward to the nearest whole share.

 

12.2        Adjustments
Upon Change of Control Event. Upon the occurrence of a Change of Control Event, the Board, in its sole discretion, without the consent
of any Participant or holder of the Award, and on such terms and conditions as it deems appropriate, may take any one or more of the
following actions in connection with such Change of Control Event:

 

(a)          provide
for either (i) the termination of any Award in exchange for an amount of cash, if any, equal to the amount that would have been
attained upon the realization of the Participant’s rights (and, for the avoidance of doubt, if as of the date of the occurrence
of such transaction or event, the Board determines in good faith that no amount would have been attained upon the realization of the
Participant’s rights, then such Award may be terminated by the Board without payment) or (ii) the replacement of such Award
with other rights or property selected by the Board in its sole discretion;

 

(b)          provide
that such Award be assumed by a successor or survivor entity, or a parent or subsidiary thereof, or be exchanged for similar rights or
awards covering the equity of the successor or survivor, or a parent or subsidiary thereof, with appropriate adjustments as to the number
and kind of equity interests and prices;

 

    	 	20	 

     

    

 

(c)          make
adjustments in the number and type of Common Stock (or other securities or property) subject to outstanding Awards, and in the number
and kind of outstanding Awards or in the terms and conditions of, and the vesting criteria included in, outstanding Awards, or both;

 

(d)          accelerate
any vesting schedule to which an Award is subject;

 

(e)          provide
that such Award shall be payable, notwithstanding anything to the contrary in this Plan or the applicable Award Agreement; and/or

 

(f)           provide
that the Award cannot become payable after such event, i.e., shall terminate upon such event.

 

Notwithstanding
the foregoing, any such action contemplated under this Section 12.2 shall be effective only to the extent that such action will
not cause any Award that is designed to satisfy Section 409A of the Code to fail to satisfy such section.

 

ARTICLE XIII

 

GENERAL

 

13.1        Effective
Date; Amendment or Termination of this Plan. This Plan shall become effective upon approval by the Board, which shall be the Effective
Date. The subsequent approval by the stockholders of the Company at a meeting duly called thereafter shall be required to ratify the
Plan but will not alter the Effective Date. The Board, in its sole discretion, may alter, suspend or terminate this Plan, or any part
thereof, at any time and for any reason; provided, however, that if an amendment to this Plan (i) would materially increase the
aggregate number of shares of Common Stock available under this Plan (except by operation of Article XII), (ii) would materially
modify the requirements as to eligibility for participation in this Plan, (iii) would materially increase the benefits to Participants
provided by this Plan, (iv) would modify the provisions of Section 4.1(g), or (v) must otherwise be approved by the stockholders
of the Company in order to comply with applicable law or the rules of the Nasdaq Stock Market or, if the Common Stock is not traded
on the Nasdaq Stock Market, the principal national securities exchange upon which the Common Stock is traded or quoted, then such amendment
will be subject to stockholder approval and in addition, subject to any other requirement of stockholder approval required by applicable
law, rule or regulation, including, without limitation, Section 422 of the Code and the rules of the applicable securities
exchange. Unless terminated earlier by the Board pursuant to this Section 13.1, the authority to grant new Awards under this Plan
will terminate on the tenth anniversary of the Effective Date, with this Plan otherwise to remain in effect until such time as no shares
of Common Stock remain available for delivery under this Plan and the Company has no further rights or obligations under this Plan with
respect to outstanding Awards.

 

    	 	21	 

     

    

 

13.2        Transferability.

 

(a)          Except
as provided in Section 13.2(b) hereof or as otherwise determined by the Board, Awards under this Plan shall not be assignable
or transferable by the Participant, and shall not be subject in any manner to assignment, alienation, pledge, encumbrance or charge.
Notwithstanding the foregoing, in the event of the death of a Participant, except as otherwise provided by the Board in an Award Agreement,
an outstanding Award may be exercised by or shall become payable to the Participant’s legatee or legatees of such Award designated
under the Participant’s last will or by such Participant’s executors, personal representatives or distributees of such Award
in accordance with the Participant’s will or the laws of descent and distribution. The Board may provide in the terms of an Award
Agreement or in any other manner prescribed by the Board that the Participant shall have the right to designate a beneficiary or beneficiaries
who shall be entitled to any rights, payments or other benefits specified under an Award following the Participant’s death.

 

(b)          The
Board may, in its discretion, authorize all or a portion of the Nonqualified Stock Options granted under this Plan to be on terms which
permit transfer by the Participant to (i) the ex-spouse of the Participant pursuant to the terms of a domestic relations order,
(ii) the spouse, children or grandchildren of the Participant (“Immediate Family Members”), (iii) a trust
or trusts for the exclusive benefit of such Immediate Family Members, or (iv) a partnership or limited liability company in which
such Immediate Family Members are the only partners or members. In addition there may be no consideration for any such transfer. The
Award Agreement pursuant to which such Nonqualified Stock Options are granted must expressly provide for transferability in a manner
consistent with this Section 13.2 for such transferability to be applicable. Subsequent transfers of transferred Nonqualified Stock
Options shall be prohibited except as set forth below in this Section 13.2(b). Following transfer, any such Nonqualified Stock Options
shall continue to be subject to the same terms and conditions as were applicable immediately prior to transfer, provided that for purposes
of Section 5.2(c)(ii) or similar provisions of an Award Agreement the term “Participant” shall be deemed to refer
to the transferee. The events of termination of employment of Section 5.2(c)(ii) or similar provisions of an Award Agreement
shall continue to be applied with respect to the original Participant, following which the Nonqualified Stock Options shall be exercisable
by the transferee only to the extent, and for the periods specified in Section 5.2(c)(ii). No transfer pursuant to this Section 13.2(b) shall
be effective to bind the Company unless the Company shall have been furnished with written notice of such transfer together with such
other documents regarding the transfer as the Board shall request. With the exception of a transfer in compliance with the foregoing
provisions of this Section 13.2(b), all other types of Awards authorized under this Plan shall be transferable only by will or the
laws of descent and distribution; however, no such transfer shall be effective to bind the Company unless the Board has been furnished
with written notice of such transfer and an authenticated copy of the will and/or such other evidence as the Board may deem necessary
to establish the validity of the transfer and the acceptance by the transferee of the terms and conditions of such Award.

 

    	 	22	 

     

    

 

13.3        Withholding
Taxes. Unless otherwise paid by the Participant, the Company, its Subsidiaries or any of its Affiliated Entities shall be entitled
to deduct from any payment under this Plan, regardless of the form of such payment, the amount of all applicable income and employment
taxes required by law to be withheld with respect to such payment, may require the Participant to pay to it such tax prior to and as
a condition of the making of such payment, and shall be entitled to deduct from any other compensation payable to the Participant any
withholding obligations with respect to Awards. In accordance with any applicable administrative guidelines it establishes, the Board
may allow a Participant to pay the amount of taxes required by law to be withheld from an Award by (i) directing the Company to
withhold from any payment of the Award a number of shares of Common Stock having a Fair Market Value on the date of payment up to the
maximum amount of the required withholding taxes or (ii) delivering to the Company previously owned shares of Common Stock having
a Fair Market Value on the date of payment up to the maximum amount of the required withholding taxes. However, any payment made by the
Participant pursuant to either of the foregoing clauses (i) or (ii) shall not be permitted if it would result in an adverse
accounting charge with respect to such shares used to pay such taxes unless otherwise approved by the Board.

 

13.4        [Reserved.]

 

13.5        Amendments
to Awards. Subject to the limitations of Article IV and the other terms and conditions of this Plan, such as the prohibition
on repricing of Options, the Board may at any time unilaterally amend the terms of any Award Agreement, whether or not currently exercisable
or vested, to the extent it deems appropriate. However, amendments which are adverse to the Participant shall require the Participant’s
consent.

 

13.6        Regulatory
Approval and Listings. In the sole discretion of the Board, the Company may file with the Securities and Exchange Commission
and keep continuously effective, a Registration Statement on Form S-8 with respect to shares of Common Stock subject to Awards hereunder.
Notwithstanding anything contained in this Plan to the contrary, the Company shall have no obligation to issue shares of Common Stock
under this Plan prior to the obtaining of any approval from, or satisfaction of any waiting period or other condition imposed by, any
governmental agency which the Board shall, in its sole discretion, determine to be necessary or advisable. In addition, and notwithstanding
anything contained in this Plan to the contrary, at such time as the Company is subject to the reporting requirements of Section 12
of the Exchange Act, the Company shall have no obligation to issue shares of Common Stock under this Plan prior to:

 

(a)          the
admission of such shares to listing on the stock exchange on which the Common Stock may be listed; and

 

    	 	23	 

     

    

 

(b)          the
completion of any registration or other qualification of such shares under any state or federal law or ruling of any governmental body
which the Board shall, in its sole discretion, determine to be necessary or advisable.

 

13.7        Right
to Continued Employment or Other Service. Participation in this Plan shall not give any Eligible Employee, Consultant or Eligible
Director any right to remain in the employ or other service of the Company, any Subsidiary, or any Affiliated Entity. The Company or,
in the case of employment or other service with a Subsidiary or an Affiliated Entity, the Subsidiary or Affiliated Entity reserves the
right to terminate any Eligible Employee, Consultant or Eligible Director at any time. Further, the adoption of this Plan shall not be
deemed to give any Eligible Employee, Consultant, Eligible Director or any other individual any right to be selected as a Participant
or to be granted an Award.

 

13.8        Reliance
on Reports. Each member of the Board shall be fully justified in relying or acting in good faith upon any report made by the independent
public accountants of the Company and its Subsidiaries and upon any other information furnished in connection with this Plan by any person
or persons other than himself or herself. In no event shall any person who is or shall have been a member of the Board be liable for
any determination made or other action taken or any omission to act in reliance upon any such report or information or for any action
taken, including the furnishing of information, or failure to act, if in good faith.

 

13.9        Construction.
Masculine pronouns and other words of masculine gender shall refer to both men and women. The titles and headings of the sections in
this Plan are for the convenience of reference only, and in the event of any conflict, the text of this Plan, rather than such titles
or headings, shall control.

 

13.10      Governing
Law. This Plan shall be governed by and construed in accordance with the laws of the State of Delaware except as superseded by applicable
federal law.

 

13.11      Other
Laws. The Board may refuse to issue or transfer any shares of Common Stock or other consideration under an Award if, acting in its
sole discretion, it determines that the issuance or transfer of such shares or such other consideration might violate any applicable
law or regulation or entitle the Company to recover the same under Section 16(b) of the Exchange Act, and any payment tendered
to the Company by a Participant, other holder or beneficiary in connection with the exercise of such Award shall be promptly refunded
to the relevant Participant, holder or beneficiary. In addition, by accepting or exercising any Award granted under this Plan (or any
predecessor plan), the Participant agrees to abide and be bound by any policies adopted by the Company pursuant to Section 954 of
the Dodd-Frank Wall Street Reform and Consumer Protection Act and any rules or exchange listing standards promulgated thereunder
calling for the repayment and/or forfeiture of any Award or payment resulting from an accounting restatement. Such repayment and/or forfeiture
provisions shall apply whether or not the Participant is employed by or affiliated with the Company.

 

    	 	24	 

     

    

 

13.12      No
Trust or Fund Created. Neither this Plan nor an Award shall create or be construed to create a trust or separate fund of any kind
or a fiduciary relationship between the Company and a Participant or any other person. To the extent that a Participant acquires the
right to receive payments from the Company pursuant to an Award, such right shall be no greater than the right of any general unsecured
creditor of the Company.

 

13.13      Section 409A
of the Code.

 

(a)          To
the extent applicable, it is intended that this Plan and all Awards hereunder comply with, or be exempt from, the requirements of Section 409A
of the Code and the Treasury Regulations and other guidance issued thereunder, and that this Plan and all Award Agreements shall be interpreted
and applied by the Board in a manner consistent therewith. In the event that any (i) provision of this Plan or an Award Agreement,
(ii) Award, payment, transaction or (iii) other action or arrangement contemplated by the provisions of this Plan is determined
by the Board to not comply with the applicable requirements of Section 409A of the Code and the Treasury Regulations and other guidance
issued thereunder, the Board shall have the authority to take such actions and to make such changes to this Plan or an Award Agreement
as the Board deems necessary to comply with such requirements without the consent of the Participant.

 

(b)          No
payment that constitutes deferred compensation under Section 409A of the Code that would otherwise be made under this Plan or an
Award Agreement upon a termination of employment or other service will be made or provided unless and until such termination is also
a “separation from service,” as determined in accordance with Section 409A of the Code.

 

(c)          Notwithstanding
the foregoing or anything elsewhere in this Plan or an Award Agreement to the contrary, if a Participant is a “specified employee”
as defined in Section 409A of the Code at the time of termination of service with respect to an Award, then solely to the extent
necessary to avoid the imposition of any additional tax under Section 409A of the Code, the commencement of any payments or benefits
under the Award shall be deferred until the date that is six months plus one day following the date of the Participant’s termination
or, if earlier, the Participant’s death (or such other period as required to comply with Section 409A).

 

(d)          Notwithstanding
the foregoing, or any provision of this Plan or any Award Agreement, the Company does not make any representation to any Participant
that any Awards made pursuant to this Plan are exempt from, or satisfy, the requirements of Section 409A of the Code, and in no
event whatsoever shall the Company be liable for, or indemnify or hold harmless the Participant for, any additional tax, interest or
penalties that may be imposed on a Participant by Section 409A of the Code or any damages for failing to comply with Section 409A
of the Code.

 

    	 	25Document

Exhibit 10.1

July 5, 2022
By E-mail
Mr. Jonathan Carpenter
Comscore, Inc.
7 Penn Plaza, 10th Floor
New York, NY  10001
Dear Jon:
On behalf of Comscore, Inc. (the “Company”), I am pleased to provide you (“Executive”) with this letter (this “Letter”) memorializing the terms of your employment as Chief Executive Officer of the Company, effective as of July 6, 2022 (the “Start Date”).  Reference is made herein to those certain Change of Control and Severance Agreements by and between Executive and the Company dated as of November 29, 2021 and amended effective as of July 6, 2022 (collectively, the “Severance Agreement”) and that certain Indemnification Agreement by and between Executive and the Company dated as of November 29, 2021 (the “Indemnification Agreement”).
1.COMPENSATION
During the period in which Executive serves as the Chief Executive Officer of the Company, as compensation for all services provided by Executive, Executive will receive the following:
•Annualized base salary of $600,000, less applicable taxes and other withholdings, payable in accordance with the Company’s payroll practices in effect from time to time.
•Eligibility to participate in the Company’s short-term incentive program (“STIP”) with a target annual incentive equal to 100% of Executive’s annualized base salary, which will be prorated for the portion of the 2022 STIP that elapses following the Start Date and otherwise subject to the terms and conditions of the Company’s STIP as in effect from time to time.  For the avoidance of doubt, the goals established by the Company for the 2022 STIP will remain in effect for the duration of 2022.
•Beginning in 2023, eligibility to participate in the Company’s long-term incentive program (“LTIP”), subject to the terms and conditions of the Company’s LTIP as in effect from time to time.  In addition, Executive’s outstanding restricted stock units, granted to Executive on November 29, 2021 (the “RSUs”), will remain outstanding and subject to their existing terms.
•Eligibility to participate in those employee benefit plans and programs (e.g., health, dental, vacation, etc.) and business expense reimbursements that the Company makes generally available to its other executive officers from time to time, subject to the terms and conditions of the applicable plans, programs and policies as in effect from time to time.
•Subject to approval by the Board of Directors of the Company (the “Board”), Executive will receive a one-time grant of options to purchase 500,000 shares of the Company’s common stock under (and pursuant to the terms of) the Company’s 2018 Equity and Incentive Compensation Plan (the “Plan”), with a per share exercise price equal to the greater of (i) the closing price per share of the Company’s common stock on the date of grant or (ii) $2.50 (the “Options”), which will vest in equal annual installments on the first, second, third and fourth anniversaries of the Start Date.  Any Options granted will be subject to (i) other terms and conditions determined by the Board (not inconsistent with 

this Letter), and (ii) Executive’s continued service with the Company or one of its affiliates through each vesting date.  Notwithstanding the foregoing, if Executive’s service with the Company and its affiliates is terminated by the Company without Cause or by Executive for Good Reason, in either case within 12 months following a Change of Control (each, as defined in the Severance Agreement), then subject to Executive’s timely entry into a release of claims in a form acceptable to the Company (which will: (i) release any then-existing claims against the Company, its affiliates, and each of their respective predecessors, successors, officers, directors, managers, members, partners, agents, and representatives; and (ii) be provided by the Company to Executive within five (5) days after Executive’s service ends), any unvested portion of the Options will fully vest upon such termination and Executive will have 90 days thereafter (or until the Option’s 10-year expiration date, if earlier) to exercise any vested Options.
•Subject to approval by the Board, Executive will receive a one-time grant of 400,000 performance restricted stock units (determined by dividing $1,000,000 by a price per share of $2.50) (the “PRSUs”) under (and pursuant to the terms of) the Plan, which will have the opportunity to vest quarterly from the Start Date through the tenth anniversary of the Start Date or an earlier Change of Control, subject to and in accordance with the achievement of each of the following stock-price hurdles on or prior to such date:
									
	Stock-Price Hurdle*	Percentage of PRSUs That Vest	Number of PRSUs That Vest
	$5.00	18.0%	72,000
	$7.00	18.0%	72,000
	$9.00	12.0%	48,000
	$11.00	12.0%	48,000
	$12.00	10.0%	40,000
	$13.00	10.0%	40,000
	$14.00	10.0%	40,000
	$15.00	10.0%	40,000

*The applicable Stock-Price Hurdle is achieved on the date the closing price of a share of common stock of the Company is equal to or greater than the applicable Stock-Price Hurdle for 65 consecutive trading days.  If vesting in connection with a Change of Control, the applicable Stock-Price Hurdle is achieved based on the per share price paid in connection with such Change of Control, with linear interpolation for Change of Control prices that fall between Stock-Price Hurdles listed herein.
The PRSUs are subject to (i) the terms and conditions determined by the Board (not inconsistent with this Letter), (ii) deferred settlement following vesting until the earlier to occur of a “change in control event” or Executive’s “separation from service” (in each case, within the meaning of Section 409A of the Internal Revenue Code of 1986 (“Section 409A”)), and (iii) Executive’s continued service with the Company or one of its affiliates through each vesting date.
•Reimbursement of up to $10,000 in reasonable attorneys’ fees incurred by Executive in connection with the negotiation of this Letter and the Severance Agreement, to be paid in accordance with the Company’s normal reimbursement practices.
Executive’s one-time signing bonus of $300,000 paid in February 2022 for his services as Chief Financial Officer will remain subject to the previously negotiated and agreed upon clawback provision (in Executive’s offer letter dated October 19, 2021) through November 29, 2022.
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2.MISCELLANEOUS
Reference is made to that certain At-Will Employment, Confidential Information, Invention Assignment and Arbitration Agreement between Executive and the Company executed October 19, 2021 (the “NDA”).  In entering into this Letter, and as an express inducement for the Company to provide the consideration referenced herein and to continue to employ Executive, the Company and Executive agree that, effective as of the Start Date: (i) the term “Restricted Period” as used in the NDA is amended to mean the period during which Executive is employed with the Company and continuing for 24 months after Executive’s employment with the Company ends (regardless of the reason); and (ii) the reference to “fifteen (15) months” within the last paragraph of Exhibit C of the NDA is amended to read “twenty-four (24) months”.  Executive acknowledges and agrees that, following the Start Date, the Company will be entrusting Executive, in Executive’s unique and special capacity, with developing the goodwill of the Company, and Executive will continue to have access to Confidential Information (as defined in the NDA).  As an express incentive for the Company to enter into this Letter and employ Executive hereunder, Executive expressly promises to abide by the terms of the NDA, as amended by this paragraph.  Executive acknowledges and agrees that the NDA, as amended hereby, is necessary to protect the Company’s legitimate business interests and is reasonable and enforceable in all respects.
Executive’s employment is not for a specific term and is terminable at-will.  This means that Executive is not entitled to remain an employee or officer of the Company or any of its subsidiaries for any particular period of time, and either Executive or the Company may terminate the employment relationship at any time, with or without notice, and for any reason not prohibited by applicable law.  During the term of Executive’s employment with the Company, Executive will be expected to comply with all of the Company’s policies and procedures in effect from time to time.
In entering into this Letter, Executive represents that Executive has complied with all applicable laws in the course of providing services for the Company or any of its affiliates through the Start Date, and Executive has not engaged in any breach of fiduciary duty, breach of any duty of loyalty or disclosure, fraudulent activity, unlawful or tortious activity or criminal activity, in each case: (i) towards or with respect to the Company or any of its affiliates; or (ii) with respect to any action or omission undertaken (or that was failed to be undertaken) in the course of his employment, engagement or affiliation with the Company or any of its affiliates.
Amounts paid or payable hereunder shall be subject to the provisions of any applicable clawback policies or procedures adopted by the Company from time to time, which clawback policies or procedures may provide for forfeiture and/or recoupment of amounts paid or payable hereunder.  Notwithstanding anything herein to the contrary, the Company reserves the right, without Executive’s consent, to adopt or amend any such clawback policies and procedures, including such policies and procedures applicable to amounts paid or payable hereunder, with retroactive effect.
The Company may withhold from any payments made pursuant to this Letter all federal, state, local, and other taxes and withholdings as may be required by any law or governmental regulation or ruling.
It is intended that the provisions of this Letter are either exempt from or compliant with the requirements of Section 409A, and to the extent that the requirements of Section 409A are applicable thereto, all provisions of this Letter shall be construed in a manner consistent with the requirements for avoiding taxes or penalties under Section 409A.  To the extent that any right to reimbursement of expenses or payment of any benefit in-kind under this Letter constitutes nonqualified deferred compensation (within the meaning of Section 409A), (i) any such expense reimbursement shall be made by the Company no later than the last day of Executive’s taxable year following the taxable year in which such expense was incurred by Executive, (ii) the right to reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit, and (iii) the amount of expenses eligible for reimbursement or in-kind benefits provided during any taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits to be provided in any other taxable year; provided, that the foregoing clause shall not be violated with regard to expenses reimbursed under any arrangement covered by Section 105(b) of the Internal Revenue Code of 1986, as amended, solely because such expenses are subject to a limit related to the period in which the arrangement is in effect.
Notwithstanding any provision in this Letter to the contrary, if any payment or benefit provided for herein would be subject to additional taxes and interest under Section 409A if Executive’s receipt of such 
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payment or benefit is not delayed until the earlier of (i) the date of Executive’s death or (ii) the date that is six months after the date of Executive’s “separation from service” within the meaning of Section 409A (such earlier date, the “Section 409A Payment Date”), then such payment or benefit shall not be provided to Executive (or Executive’s estate, if applicable) until the Section 409A Payment Date.
Notwithstanding the provisions of the two preceding paragraphs, the Company makes no representations that the payments, equity awards and benefits provided under this Letter are exempt from, or compliant with, Section 409A and in no event shall the Company or any of its affiliates be liable for all or any portion of any taxes, penalties, interest or other expenses that may be incurred by Executive on account of non-compliance with Section 409A.
This Agreement, the Severance Agreement, the NDA (as amended hereby) and the Indemnification Agreement constitute the entire agreement of the parties with regard to the subject matter hereof and are intended by the parties to supersede all prior and contemporaneous agreements and understandings, oral and written, between Executive and the Company or any of its affiliates with regard to the subject matter hereof including, but not limited to, Executive’s offer letter dated October 19, 2021 (except with respect to the clawback provision referenced in Section 1 of this Letter).  Executive represents that he has received all amounts owed to him by the Company or any of its affiliates as of the date of this Letter.
All references herein to a statute, agreement, instrument or other document shall be deemed to refer to such statute, agreement, instrument or other document as amended, supplemented, modified and restated from time to time.  Neither this Letter nor any uncertainty or ambiguity herein shall be construed or resolved against any party hereto, whether under any rule of construction or otherwise.  On the contrary, this Letter has been reviewed by each of the parties hereto and shall be construed and interpreted according to the ordinary meaning of the words used so as to fairly accomplish the purposes and intentions of the parties.  This Letter may be executed in any number of counterparts, each of which will be deemed to be an original and all of which constitute one agreement that is binding upon each of the parties, notwithstanding that all parties are not signatories to the same counterpart.
*****
We look forward to your contributions to the Company as Chief Executive Officer and appreciate your willingness to assume this role.  To accept the terms of your employment memorialized in this Letter, please sign below.
Sincerely,

COMSCORE, INC.

By:  /s/ Sara Dunn
Sara Dunn
Chief People Officer
ACKNOWLEDGED AND AGREED:

/s/ Jonathan Carpenter
Jonathan Carpenter
Date:  July 5, 2022
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