代表性捷思法 代表性捷思法Representativeness Heuristic是一種常見的捷思法 阿摩司特沃斯基和丹尼尔卡内曼把代表性捷思法定義為判斷事情基於i與母體特徵相似程度和ii和反映過程的顯著特徵 the degree to which an event i is similar in essential characteristics to its parent population and ii reflects the salient features of the process by which it is generated Kahneman Tversky Daniel Amos