SM文化宇宙

SM文化宇宙（英語：SM Culture Universe），是由SM娛樂製作的共同世界。 "現在，我們正在前往光婭的世界。我們正身處於波動劇烈的第四次工業革命時期，不僅COVID-19，其他疾病和氣候變化也可能隨時出現。隨著科技的進步，未來人類生活將會發生更多改變，正如我們先前所提到的，未來將是明星與機器人共存的世界。我們將SM文化宇宙（SMCU）視為未來娛樂世界的關鍵價值與願景，並將推出新女團Aespa作為率先開創未來娛樂新篇章的首個企劃。" —李秀滿, SM娛樂製作人兼主席, 在建構共享宇宙方面 自2004年起，SM娛樂開始致力於打造自己的文化宇宙。在策劃階段，李秀满構思出一個「創新且強大」的敘事風格，並以此為基礎創建了一個世界观。他認為，創作、傳遞故事，並進入世界觀是一種競爭。因此，他們不是創建一個被解釋為象徵或隱喻的世界觀，而是創作了包含全新且極具吸引力的角色和故事情節的故事內容。李秀滿相信，這個故事是表現藝術家和音樂的基本元素，也是取得成功的關鍵。 10月28日，李秀滿作為韓國文化代表之一，出席了第一屆世界文化產業論壇（WCIF），在主題為「COVID-19疫情後的世界娛樂產業和文化宇宙的未來」的演講中發表了主題演講。在演講中，李秀滿強調他們正在朝著夢寐以求的未來娛樂世界更進一步。他宣布，他們將透過新女子團體Aespa來實現SM文化宇宙的願景，並以「新穎和創新」的方式繼續前進，如同他們過去所做的一樣。 11月11日，SM娛樂的執行董事朴俊英出席了由國土交通部和首尔特别市厅主辦的「城市，打開天空」UAM首爾示範和無人機出租車試飛活動。朴俊英在活動中闡述了文化科技在未來移動產業中的重要性。SM在李秀滿的未來願景下，不斷挑戰文化和技術的融合，並準備成為一家超越娛樂領域的「科技公司」。李秀滿稱SM文化宇宙是SM的「核心價值觀和願景」，旨在創造一個連接文化和娛樂的世界。他預測未來將是一個以人工智慧和明星為主的世界。 11月12日，SM娛樂的CEO李成秀和Super Junior成員崔始源代表韓國文化產業參加了面向全球華人商人的「韓國-世界華人企業家商務周2020」活動。考慮到COVID-19疫情，活動以實時線上論壇的方式在全球舉辦，並在YouTube上進行了直播。崔始源談到SMCU是SM提出的「未來娛樂的核心價值觀和願景」，並強調它不僅是一個被解釋為象徵或隱喻的世界觀，而是一個「新的願景和計劃」，通過包含「有吸引力」的角色和故事情節的故事內容來表達藝術家和音樂。崔始源提到Aespa是SMCU計劃的「開始」，並補充說EXO、Red Velvet和NCT等各個團體的世界觀和故事將獨立展開，有時會相互連接並產生新的故事。此外，他還表示Super Junior也是SMCU計劃的一部分，希望觀眾能夠期待這個團體在未來呈現的各種不同故事。 6月23日，SM娛樂與韩国科学技术院（KAIST）簽署了一份聯合元宇宙研究的諒解備忘錄。此前，李秀滿曾與漫威娛樂、创新艺人经纪公司和英特尔等全球企業合作打造文化宇宙。透過這份諒解備忘錄，SM和KAIST計劃在內容、人工智能和機器人等領域進行技術合作，共同開展數位頭像生產相關項目和文化技術方面的學術研究。SM將通過與KAIST文化技術學院的聯合研究，致力於研究使用頭像的元宇宙表演技術。KAIST和SM計劃透過這次合作，不僅追求表演的「完美」，還將推進技術的「進步」。 6月29日，SM娛樂舉行了SM Congress 2021，公布了公司的願景和戰略。李秀滿在開場白中表示，SM一直在「挑戰從未有過的音樂內容體驗」。他解釋說，未來元宇宙時代的「原創性將會更有價值」。李秀滿還表示，他們已經預測、準備並開創了未來。他告訴Aespa，他們正在以SM文化宇宙的名義擴展自己的世界觀並創造自己的宇宙，開始了「認真邁向一個全新世界」的旅程。此外，SM還宣布了有關SMCU的更多細節，例如可能計劃開發的電影、應用程式和遊戲，這些將允許粉絲進行互動。 7月1日，第二屆世界文化產業論壇（WCIF）以國際研討會的形式舉行，聚集了來自五個國家的重要人物，包括韓國、美国、中國、日本和印度。論壇以「COVID後的音樂和娛樂產業的變革」為主題，李秀滿、米高梅公司主席馬克·伯奈特（製作了著名的選秀節目《The Voice》和《Survivor》）和在好萊塢擁有30多年經驗的徐俠昌發表主題演講。李秀滿在演講中強調，「意想不到的」領域應與娛樂融合，創造「爆炸性的協同效應」，而韓國應成為「第一行動者」。此外，他認為，未來引起關注的內容應是用戶可以重建的「再創造內容」，並聲稱這種內容可以成為「第三貨幣」。李秀滿還表示，這是一個值得與文化和未來產業領袖以及K-pop分享的議程。 SM娛樂宣布推出一個新的女子團體Aespa，作為SMCU計劃的第一個項目。該團體將提供全新的娛樂體驗，包括有吸引力的故事情節和所有知識產權、視覺和表演，例如音樂、歌詞和影片內容（包括音樂錄影帶）。Aespa的故事情節將呈現藝人成員在現實世界和虛擬世界中的頭像成員通過數字世界進行交流、互動和成長，這是現實和虛擬現實之間的中介世界。此外，該團體的概念非常獨特，將由現實世界成員、虛擬世界的頭像成員以及支持和協助他們的神秘存在組成。Aespa的故事情節將呈現全新的概念，其中現實世界成員和虛擬世界成員都擁有人工智能大腦作為不同的生物體。 CAWMAN是一個新的混合視頻類型，結合了卡通、動畫、Webtoon、動態圖形、頭像和小說元素，用於呈現SM文化宇宙（SMCU）。據李秀滿透露，目前正在討論使用這種類型在好莱坞製作電影。 SM娛樂公司的計畫「SM文化宇宙」受到了廣泛的迴響。星新聞的Gong Mi-na指出，這個計畫融合了SM娛樂累積的技術和專業知識，被視為韓流市場的新模式。同時，Gong Mi-na也稱讚SM娛樂公司持續採用「尖端科技」，並引進了「進階到下一個層次」的內容。 體育Seoul的Kim Sun-woo認為，SM文化宇宙展現出了「擴展的世界觀」，將超越大眾的預期。此外，音樂業界官方表示，「虛擬形象的想法很新鮮，但關鍵似乎在於如何實現協作，以及能與粉絲建立多少聯繫。」 纽西斯的Lee Jae-hoon稱讚SM娛樂公司的各種實驗，將其視為建立「文化帝國」的努力，與漫威電影宇宙相似，創造出具有多樣世界觀的IP內容。SPOTV News的Jung Yu-jin報導稱，業界對Aespa的虛擬形象世界觀感到興趣，認為它是「開創性的」。而同公司Jang Jin-ri表示這個計畫是SM娛樂公司試圖成為超越韓國娛樂公司代表地位的「文化帝國」的努力。最後，OhmyStar的Kim Do-heon將SM文化宇宙與漫威宇宙進行比較，認為它們都建立了虛擬世界觀。 Lee, Min-ji. SM 이수만 "에스파, 현실-가상세계 초월한 혁신적 그룹" [SM Lee Soo-man "Aespa, Real-Virtual Innovative Group"]. Newsen. October 28, 2020 [June 29, 2021]. （原始内容存档于June 29, 2021） （韩语）.  Lee, Hakyung Kate. New K-pop girl group Aespa sets 100 million-view record. ABC News. June 20, 2021 [June 29, 2021]. （原始内容存档于June 20, 2021）.  Kim, Na-yul. 이수만 총괄 프로듀서, 제1회 세계문화산업포럼서 기조 연설..韓 문화계 대표 [Producer Lee Soo-man Delivered a Keynote Speech at the First World Cultural Industry Forum..A Representative of the Korean Cultural Community]. Herald Pop. October 28, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Kim, Young-jin. SM 이수만 프로듀서, 제1회 세계문화산업포럼서 기조연설…에스파 언급 [Producer Lee Soo-man of SM, Keynote Speech at the First World Culture Industry Forum...Mentioned Aespa]. Asia Today. October 28, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Choi, Ji-ye. 이수만 "에스파, 현실과 가상 초월한 새롭고 혁신적인 그룹" [Lee Soo-man "Aespa, A New and Innovative Group that Transcends Reality and Virtual"]. Ten Asia. October 28, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Moon, Wan-sik. 이수만 "걸그룹 에스파, 미래 엔터테인먼트 시작을 열게 될 SMCU 첫 프로젝트" [Lee Soo-man, "Girl Group Aespa, SMCU's First Project to Open Future Entertainment"]. StarNews. October 28, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Kang, Bo-ra. 이수만 "에스파, 현실과 가상 경계 초월한 그룹" 韓 문화계 대표로 기조연설 [Lee Soo-man's Keynote Speech as Head of Korean Cultural Community "Aespa, The Group Across Real and Virtual Boundary"]. Single List. October 28, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Choi, Hee-jae. 이수만 "新걸그룹 에스파, 현실세계 아티스트·가상세계 아바타가 멤버로 활동" [Lee Soo-man "New Girl Group Aespa, Real World Artist and Virtual World Avatar are Active Members"]. Xports News. October 28, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Hwang, Hye-jin. SM, UAM 드론택시 시연비행 행사 엔터테인먼트사 중 유일하게 참석 [SM is the Only Entertainment Company to Attend the UAM Drone Taxi Demonstration Event]. Newsen. November 12, 2020 [June 30, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Kim, Eun-ae. SM, UAM 드론택시 시연비행 행사에 엔터테인먼트사 중 유일히 참석 [SM, UAM is the Only Entertainment Company to Attend a Demonstration Flight Event for Drone Taxis]. Osen. November 12, 2020 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Yoo, Byung-chul. SM, UAM 드론택시 시연비행 행사에 엔터테인먼트사 중 유일하게 참석 [SM, The Only Entertainment Company to Attend a Demonstration Flight Event for UAM Drone Taxis]. Korea Economic TV. November 12, 2020 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Chun, Yun-hye. 슈주 시원, SM 이성수 대표와 '한·세계화상 비즈니스위크' 포럼 참석..K-POP 알리는 연설 [Siwon of Super Junior, Lee Sung-soo the CEO of SM, Attends the 'Korea-World Chinese Entrepreneurs Business Week' Forum.. K-POP Announcement Speech]. Herald Pop. November 13, 2020 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Kim, Eun-ae. SM 이성수 대표・슈퍼주니어 시원, 韓 문화업계 대표로 '한·세계화상 비즈니스위크' 참석 [CEO Lee Sung-soo of SM, Siwon of Super Junior, and CEO of the Korean Cultural Industry Attended the 'Korea-World Chinese Entrepreneurs Business Week']. Osen. November 13, 2020 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Kim, Myung-mi. 슈주 시원-SM 이성수 대표, 韓 문화 업계 대표로 나섰다 [Super Junior Si-won and SM CEO Lee Sung-soo Came Forward as Representatives of the Korean Culture Industry]. Newsen. November 13, 2020 [July 1, 2021]. （原始内容存档于November 13, 2020） （韩语）.  Kim, Hyun-jung. 최시원, '2020 한·세계화상 비즈니스위크' 연설…글로벌 K-POP 알리다 [Choi Si-won Addresses 'Korea-World Chinese Entrepreneurs Business Week 2020'…Global K-POP Announcement]. Xports News. November 13, 2020 [July 1, 2021]. （原始内容存档于November 13, 2020） （韩语）.  Kim, Min-ji. SM 이성수 대표·슈퍼주니어 시원, '2020 한·세계화상 비즈니스위크' 참석 [Lee Sung-soo, CEO of SM, Siwon of Super Junior will Attend the 'Korea-World Chinese Entrepreneurs Business Week 2020']. News1. November 13, 2020 [July 1, 2021]. （原始内容存档于November 14, 2020） （韩语）.  Yoo, Byung-chul. SM엔터테인먼트 이성수 대표X슈퍼주니어 시원, '2020 한·세계화상 비즈니스위크' 참석 [SM Entertainment CEO Lee Sung-soo X Super Junior's Siwon will Attend the 'Korea-World Chinese Entrepreneurs Business Week 2020']. Korea Economic TV. November 13, 2020 [July 1, 2021]. （原始内容存档于July 10, 2021） （韩语）.  SM Entertainment-KAIST metaverse MOU. Yonhap News Agency. June 24, 2021 [June 30, 2021]. （原始内容存档于June 27, 2021）.  Kim, Bo-gyung. [Diplomatic circuit] K-pop, soft power experts pin innovation as key to sustain momentum. The Korea Herald. January 20, 2020 [June 29, 2021]. （原始内容存档于January 20, 2020）.  KAIST teams up with SM Entertainment for metaverse research. Yonhap News Agency. June 24, 2021 [June 30, 2021]. （原始内容存档于June 24, 2021） –通过The Korea Herald.  Jeon, Han-wool. KAIST, SM 엔터테인먼트와 '메타버스 연구' MOU 체결 [KAIST Signs MOU with SM Entertainment for 'Metaverse Research']. E News Today. June 24, 2021 [July 1, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Kim, Young-joon. KAIST-SM 엔터테인먼트, 신시대 조류 '메타버스' 구축에 협력 [KAIST-SM Entertainment, Cooperation in Building a New Era Trend 'Metaverse']. ETNews. June 24, 2021 [July 1, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Yoo, Yong-seok. [포토]NCT, 회장님과 함께하는 토크쇼 [[Photo]NCT, Talk Show with Chairman]. Star Today. June 24, 2021 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Kwak, Hyun-soo. 'SM CONGRESS 2021' 이수만 "SM 킬러 콘텐츠 값어치 더 커질 것" [Lee Soo-man on 'SM CONGRESS 2021' said, "SM Killer Content Will Be Bigger"]. YTN Star. June 29, 2021 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Hwang, Ji-young. SM 이수만 "에스파에 고기 사주겠다" [SM Lee Soo-man said, "I'll buy you meat Aespa"]. Ilgan Sports. June 29, 2021 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Lee, Min-ji. 이수만 "에스파 세계관, 할리우드 영화화 이야기 오가고 있어" [Lee Soo-man "Aespa's Worldview, Talking About Making a Hollywood Movie which is Coming and Going"]. Newsen. June 29, 2021 [July 1, 2021]. （原始内容存档于July 9, 2021） （韩语）.  Herman, Tamar. New music from NCT, Aespa and other K-pop acts coming in 2021, says SM Entertainment as label teases multimedia SMCU concept. South China Morning Post. June 29, 2021 [July 1, 2021]. （原始内容存档于June 29, 2021）.  Goo, Woong. 대구시, 세계문화산업포럼 통해 문화산업 중심도시로 도약 [Daegu City, Leaps Into the Center of Cultural Industry Through the World Culture Industry Forum]. Job Post. July 1, 2021 [July 2, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Kim, Jang-wook. '제2회 세계문화산업포럼', 내달 1일 대구서 열려 [The 'Second World Cultural Industry Forum' will be Held in Daegu on the First of Next Month]. Financial News. June 25, 2021 [July 2, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Oh, Ba-ram. 이수만 "한국, 문화와 기술 시너지에서 '퍼스트 무버' 돼야" [Lee Soo-man "Korea Should be the 'First Mover' in Cultural and Technological Synergies"]. Yonhap News Agency. July 1, 2021 [July 2, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Lee, Hwa-sup. SM 이수만 "전 세계 문화로 연결 미래 엔터테인먼트 세상 추진" [SM's Lee Soo-man "Promoting the Future Entertainment World Connected with Global Culture"]. Maeil Newspaper. July 1, 2021 [July 2, 2021]. （原始内容存档于July 10, 2021） （韩语）.  SM 이수만 "미래엔 콘텐츠가 자산…K팝 소장가치 확신" [Lee Soo-man of SM "In the Future, Content will be Assets...Confidence in the Value of K-Pop Collection"]. Sports World. July 2, 2021 [July 2, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Red Velvet reveals SMCU's first comics content. AsiaToday. November 9, 2022 [November 15, 2022]. （原始内容存档于November 15, 2022） –通过Nate （韩语）.  Baek, Yong-hee. 이수만 총괄 프로듀서, 제1회 세계문화산업포럼 韓 문화계 대표 인사로 기조연설 참석 [Executive Producer Lee Soo-man, Attending the First World Cultural Industry Forum, Representative of the Korean Cultural Community Gives Keynote Speech]. Market News. October 28, 2020 [June 30, 2021]. （原始内容存档于July 10, 2021） （韩语）.  Sung, Jung-eun. 이수만 "걸그룹 에스파, 현실세계와 가상세계 초월한 혁신적 그룹" [Lee Soo-man "Girl Group Aespa, Innovative Group Beyond the Real World and Virtual World"]. Maeil Business Newspaper Star Today. 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