Levi’s CEO Michelle Gass bets on India, China and women’s fashion to grow the brand to $10 billion (2025-10-23)
From miners to musicians, Levi's has outfitted generations for over 170 years. But what does it take to keep an American denim icon relevant in a global, fast moving and fashion forward world? In an exclusive interview with Levi Strauss & Co.’s CEO Michelle Gass, Managing Asia’s Christine Tan heads to Tokyo, a global hub for denim culture, to find out how the company’s first female CEO is making bold and difficult moves to transform Levi’s into the denim lifestyle brand.