Add semantic versioning tagging



Deploy Plan
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Does Infrastructure need to know anything special about this deploy? If so, keep this section and fill it in. **Otherwise, delete it.**

Rollback Plan
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**If this pull request requires anything more complex (e.g., rolling back a migration), you MUST update this section. Otherwise, delete this note.**

To roll back this change, revert the merge with `git revert -m 1 MERGE_SHA` and perform another deploy.

URLs
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* [Jira issue MOBILE-635](https://sportngin.atlassian.net/browse/MOBILE-635)

QA Plan
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Provide a detailed QA plan, or other developers will retain the right to mock you mercilessly.

I feel like we only want to pass in the portion of the tag that matches the REGEX, not all of it.  I could be wrong.