branding: try to allow branding modifications

This is not very convincing. A user will have an easier time to just
drop some other files.
Revert "branding: try to allow branding modifications"

This reverts commit 8e6f4e8489605b5f51a6e0a5d767d4fcc7502f63.

Hummm, not a good idea to work this way. Keep the commit for future
reference.
version: v2.2.2