I don't disagree that this works, however you cannot pass options to sublime in this manner.  While you can pass non optionalized arguments, such as filenames, this method does not expose full command line feature sets.

I could be missing something?

Sublime Text build 3059

Usage: subl [arguments] [files]         edit the given files
   or: subl [arguments] [directories]   open the given directories
   or: subl [arguments] -               edit stdin

Arguments:
  --project <project>: Load the given project
  --command <command>: Run the given command
  -n or --new-window:  Open a new window
  -a or --add:         Add folders to the current window
  -w or --wait:        Wait for the files to be closed before returning
  -b or --background:  Don't activate the application
  -s or --stay:        Keep the application activated after closing the file
  -h or --help:        Show help (this message) and exit
  -v or --version:     Show version and exit

--wait is implied if reading from stdin. Use --stay to not switch back
to the terminal when a file is closed (only relevant if waiting for a file).

Filenames may be given a :line or :line:column suffix to open at a specific
location.