add bootstrap theme
remove obsolete templates
add static files dirs to settings
create base template file
index/langing page

Includes:
* template and styling
* view
* routing
* unittest
fix XViewMiddleware path - RemovedInDjango18Warning
convert systers_initiatives from png to jpg
update travis.yml to run tests using testing settings
documentation: describe development prerequisited
add PEP8 prerequisite
fix links from markdown to restructured text
contribution guidelines documentation
add django-crispy-forms with bootstrap3 stylepack
style login page
set the account URLs
add bootstrap3 fonts
override Django User unicode + unittest
add verbose name templatetag
user profile view+template+route
custom account adapter for valid redirects