Push Unpublishings to Publishing API

Re-opening as new pull request  (original pull request: https://github.com/alphagov/whitehall/pull/1891)

This updates whitehall to push either an "unpublishing" content item or a redirect to Publishing API when a document is unpublished. It also includes a data migration to push all existing unpublishings to the Publishing API as "republish".

Stories:

- https://trello.com/c/BQodP4gq/58-handle-unpublished-splash-pages-in-the-new-publishing-2-0-stack
- https://trello.com/c/M9rXIG1D/59-handle-redirect-unpublishings-in-the-new-publishing-2-0-stack
Yeah, I think you're right, this will potentially generate an email alert for an archived document. The intention was to bring an archiving to the attention of things like a search indexing service so they could remove/deprecate the content. 

I think we should revert this so that archivings are "republished" for now, and consider an alternative verb for deprecated content.