Edit documentation for consistency and standardization. Capitalize all instances of Reaction and Monitor, edit sentence structure and grammar, add links to third-party services, etc.
Merge branch 'develop-documentation-proof-151' of https://github.com/bbvmedia/cloudroutes-service into bbvmedia-develop-documentation-proof-151

Conflicts:
	docs/developers/architecture-overview.md
	docs/developers/creating_monitors.md
	docs/developers/creating_reactions.md
	docs/monitors/ssl.md
Merge branch 'bbvmedia-develop-documentation-proof-151' into develop
added perf testing strategy doc
Merge pull request #128 from noushi/perf_test_strategy-dev

added perf testing strategy doc