Markdown => HTML in 'body' and 'description'

`kramdown` is used to convert the markdown. However the `govspeak` gem is included
in the dependency, because HTML sanitisation will use this gem.
Document markdown => html conversion in README
Deep stringify test data keys so it works with model specs
Validate that manual free-text has no dangerous HTML
Validate that section free-text has no dangerous HTML
Document allowed HTML in README