make: detect their module name automatically

For many modules the `Makefile` contains a line like
```
MODULE:=$(shell basename $(CURDIR))
```
This conclusively shows that we do not have to set the module name
manually.

This PR removes the need to set the module name manually, if it is the
same as the basename. E.g. for `…/sys/vtimer/Makefile` the variable
make `MODULE` will still be `vtimer`, because it is the basename of the
Makefile.
make: easifier usage of module subdirectories

Many modules have subdirectories. Often these subdirectories should only
be included under certain circumstances. Modules that use submodules
currently need to use this pattern:

```make
DIRS = …

all: $(BINDIR)$(MODULE).a
   @for i in $(DIRS) ; do $(MAKE) -C $$i ; done ;

include $(RIOTBASE)/Makefile.base

clean::
   @for i in $(DIRS) ; do $(MAKE) -C $$i clean ; done ;
```

This PR moves the `all:` and `clean::` boilerplate into `Makefile.base`.
Merge pull request #1324 from Kijewski/make-automatic-module-name

make: much less clutter for "standard layout" modules