Ownership guide

This is a work in progress, but this should get *extensive* review, so I'm putting it up early and often.

This is the start of a draft of the new 'ownership guide,' which explains ownership, borrowing, etc. I'm feeling better about this framing than last time's, but we'll see.
Borrowing is lack of ownership, so it's hard to see how that falls under an over-arching ownership concept.