rebrand, cleanup for js bootstrap

Previously I was going to parse some sort of assembly language like AO,
but I don't think it's needed:

1. Any assembly language I could define here would be bad, because it's
made without insight in to how the language is used in practice.

2. The assembly language I had in mind, namely Awelon Object, is so
simple as to not really be needed. You can concatenate strings in
JavaScript just as easily, with the advantage of less friction when you
want to interop with some other JavaScript code.

3. Having a dedicated assembly language is not so important when part of
the goal of the project is to get away from text based systems. I want
to experiment with touch/voice/VR stuff anyway so not having a dedicated
text language is fine.