Added the capability to override the jvmArgs by passing them to the start/run script:
ex : ./start.sh -Duser.language=en -Duser.region=US -Duser.timezone=GMT --XX:PermSize=128M -XX:MaxPermSize=256M -Xmx2000m -Xms2000m
Merge pull request #73 from dpanelli/master

Added the capability to override the jvmArgs by passing them to the start/run script