draft for review

@mhoeber , @cahrens , @explorerleslie , @srpearce please review and comment, did I miss anything in the release that should be included?
@explorerleslie, here's a screengrab of the static template/rendering I set up for the engineers to implement. I haven't seen any other wired up examples yet, so this placeholder is the best of what we've got (including my designer placeholder copy). Feel free to use it or lose it - your call.

![screen shot 2014-08-11 at 9 39 33 pm](https://cloud.githubusercontent.com/assets/163763/3885425/d293788a-21c1-11e4-9d70-c34c7e8986fa.png)