consider uaids/chids as opaque UUIDs

Don't convert them to binary for storage. We lose some storage
efficiency doing this, but impact less clients.
NOTE: this will render any current data stored in memcache to be
invalid or unfindable. clients will have to reregister after this patch
is applied.
Merge branch 'dev' of github.com:mozilla-services/pushgo into bug/opaqueCHIDs

Conflicts:
	src/github.com/mozilla-services/pushgo/simplepush/api_test.go
	src/github.com/mozilla-services/pushgo/simplepush/no_store.go
	src/github.com/mozilla-services/pushgo/simplepush/server_test.go
	src/github.com/mozilla-services/pushgo/simplepush/worker.go
Merge pull request #120 from jrconlin/bug/opaqueCHIDs

consider uaids/chids as opaque UUIDs