File formats post 1

Note - merging this will publish it automatically!

I can't get Jekyll to work locally and my personal repo doesn't work now we have the CNAME set up so there is no staging view for this beyond looking at the file rendered on the branch.
This reads like 'this Blog' has been created because of one "annoying fact about data handling". If this paragraph is the only place that the existence of the blog is explained, perhaps we should describe what we aim to achieve (not just a rant because someone is annoyed)?