analytics for the busy ruby developer

Our applications have the potential to produce a lot of data. Every time a user clicks a button, buys something, or our application does any number of things we have the opportunity to gain useful insights. But where do you begin? Should I gather every data point I can think of? What tools work the best? There is a lot of talk and hype about analytics. In this session, let's take a look at what goes into mining data and analyzing the insights. We'll discuss different approaches to gathering, storing, and querying data, how to determine the KPIs to focus on, and how to interpret and use information in meaningful ways. While you may not be a statistician, see how some basic statistics can help you to start to wrangle your data.