copy in text export of google doc; refs #124
fix formatting and coded link; refs #124
clean up formatting etc. refs #124
switch from remote link to local link; refs #124

This was pointing at @jotok's repo, but it was identical to the main
one. @mjrich holler if my change is bad.

Also I'm not sure if I can use / links in gh repos, so I may need to fix
that if it doesn't work when I push.