Fixed blog_url not returning & rake setup_github_pages failing

When executing `rake setup_github_pages`, an error tells that `url` don't exist. The reference to that variable has been changed to a call to `blog_url`.

The function `blog_url` was not returning anything, failing to properly write the `_config.yml` file. It now does return what should have.
Fixed blog_url when user contains uppercase letters
Made blog_url becalled just once...

...and stored in the `url` variable.
Merge pull request #1331 from Darkhogg/patch-1

Fixed setup_github_pages failing and not properly writing url to _config.yml
Fix 1656 - & needs specific quoting under Windows
Merge pull request #1684 from tangledhelix/feature-windows-ampersand

Fix 1656 - & needs specific quoting under Windows. Closes #1656.
Merge branch 'master' of git://github.com/imathis/octopress into source