[ADAM-388][ADAM-398] Sets Kryo serialization with --conf args

Fixes #388
Fixes #398: Updated `jenkins-test` script to dnload Spark 1.1
Merge pull request #396 from laserson/conf-args

[ADAM-388] Sets Kryo serialization with --conf args
[ADAM-399] Fix link to schemas.
Merge pull request #400 from fnothaft/fix-formats-link

[ADAM-399] Fix link to schemas.