allow naming verifying doubles just like ordinary doubles

Below is just a proof-of-concept for feedback before I pull up my sleeves.

The parameter validation is pretty much handled by TestDouble, while the name doesn't seem "verifiable" without setting up tests for failures (which makes a weird/roundabout way for testing this) - so there are a few ways of going about specs for this, and none of them seem ideal to me.

Issues/questions:
1) Personally, since verifying doubles depend completely on TestDouble, I'd check if they call the superclass with the right parameters - as opposed to duplicating specs for all *_doubles (but I'm guessing it's better to duplicate specs explicitly because of the various classes)
2) not yet implemented for other classes (class_double, object_double, instance_spy, object_spy, class_spy - anything else?) 
3) test is in `verifying_doubles/instance_double_with_class_loaded_spec.rb` - which seems like the wrong place (unless the test cases are duplicated in remaining spec files)
4) missing tests in `verifying_doubles/construction_spec.rb` (although I can only really test for invalid parameters - which would be pretty much testing TestDouble initializer anyway)
5) docs not updated (for all mentioned classes)
I'll use "name or description to be used in failure messages" - I think it's succinct enough without being vague. I like the mention of the collaborator role, though - even though I my first reaction as a user would be expecting RSpec to support "roles" or something.

Will be updated.