Make function style consistent (close #20)

A minor tweak, but I'm like that.
Explain cryptic JSHint incantation (close #18)

^_^
Remove need for global gulp (fix #17)
Don't even need `run`!
Add build status and license info to README
Merge pull request #24 from mozilla/no-global-gulp

No global gulp
better looking README
Merge pull request #21 from mozilla/jscs-unify-function-style-20

Make function style consistent (close #20)
Cast matches to variables instead of using +
No we don't need it
Merge pull request #23 from mozilla/jshint-eqeqeq-18

Explain cryptic JSHint incantation (close #18)
OCD Object spacing rule tweak
Use spaces instead of asphyxiating @sole