packaging correction
WIP refactor for handling installing vs copying your app in to the virtualenv

- copying might be appropriate for something like a django app, so you can have the top-level folder hold the manage.py and settings
- installing is when you want your package in site packages, like all the other dependencies
fully support copying in a package to the resulting rpm venv
Merge pull request #2 from robdennis/develop

actually get the package into the resulting virtualenv