Docs: Wagtail settings variables and urlconfs

The goals for this docs page are (relating to https://github.com/torchbox/wagtail/issues/295):

* Document Wagtail-specific settings variables
* Provide enough info to bootstrap a Wagtail install without cloning the demo site

This PR also sprawls a bit into adding a small section on Wagtail Redirects, adding a TOC to the Django Devs section, and fixing a link in the Editing API doc.

It might be worth noting that if this setting is not set, the notifications email will fall back to looking at Djangos ```DEFAULT_FROM_EMAIL``` setting.