short string optimization

Since the payload (the `Data` union) of the current implementation of `GenericValue` is `12 bytes` (32 bit) or `16 bytes` (64 bit) it could store `UTF8`-encoded strings up to `10` or `14` chars plus the `terminating zero` character plus the string length:
``` C++
    struct ShortString {
        enum { MaxSize = sizeof(GenericValue::String) / sizeof(Ch) - sizeof(unsigned char) };
        Ch str[MaxSize];
        unsigned char length;
    };  // at most as many bytes as "String" above => 12 bytes in 32-bit mode, 16 bytes in 64-bit mode

```

This is achieved by introducing additional `kInlineStrFlag` and `kShortStringFlag` flags. When setting a new string value in `SetStringRaw(s, alloc)` it is first checked if the string is short enough to fit into the `inline string buffer` and if so the given source string will be copied into the new `ShortString` target instead of allocating additional memory for it.
code cleanup for `StringEqual()`

Instead of replicating the functionality of `GetString()` and `GetStringLength()` in `StringEqual()` it now calls these methods instead.
allow the short string optimization to store one more character

The `ShortString` can represent zero-terminated strings up to `MaxSize` chars (excluding the terminating zero) and store a value to determine the length of the contained string in the last character `str[LenPos]` by storing `MaxSize - length` there. If the string to store has the maximal length of `MaxSize` (excluding the terminating zero) then `str[LenPos]` will store `0` and therefore act as the string terminator as well. For getting the string length back from that value just use `MaxSize - str[LenPos]`.

This allows to store `11`-chars strings in 32-bit mode and `15`-chars strings in 64-bit mode inline (for `UTF8`-encoded strings).
fixed a compiler error not caught by VS2012...
add unit test for testing edge cases of the `short string optimization`
typo fixed for the unit test implementation
unit test simplification for `short string optimization`
use `rapidjson::Value::SizeType` as the type for storing and comparing the string length
final fix for the unit test case...
Merge pull request #131 from Kosta-Github/Kosta/short_string_optimization

short string optimization