DRY out test data

At the cost of transparency.
Enhance test data to include foreign keys
Add support for column headers of related fields

Walking relationships is supported, via qs.values('model__field'), but the field names were not being included in the column header. This is because the name_map was being build from fields in queryset.model._meta.fields (which was done so that verbose_name was accessible), which does not have a concept of relations. This correct first builds from the field names of the queryset, and then overwrites with the verbose names from the model.
Merge pull request #41 from steventlamb/topic/related_field_names

Topic/related field names
Use .rst instead of .md for README

fixes #35 on github

Markdown is not supported by PyPi, RST is.
Merge pull request #42 from steventlamb/topic/update_documentation

Use .rst instead of .md for README