Cache static files by hash

Implements #2734.

Deployment note: `GRATIPAY_ASSET_URL` needs to be changed to `https://assets.gratipay.com/` on Heroku. I don't think we'll need to change anything on the CDN side, can you confirm that @whit537 ?
I used the query string because it seemed more logical, I think it's handled correctly by proxies nowadays.