Prepare the app for contribution

This should leave that app in a state where someone can walk up to it, notice something to fix, get it going locally, fix the thing and send a PR

### The fuck you say?

  * [x] Slightly saner structure (Not a wall of text)
  * [ ] Copy-pastable bootstrap instructions in `README.md`
  * [ ] `script/db-seed` to throw some strips into the database locally
  * [ ] Instructions in `README.md` on how to setup git to track me
  * [ ] README describes where static media, LESS go
  * [ ] RADME describes the views and layout system