Only run apache-rat and git-commit-id-plugin in "release" maven profile.
Capital case component names; inherit license info from Apache parent POM.
Add KEYS and start HOWTO for making snapshots and releases.
Add README file, incubation disclaimers, and HOWTO build and running tests.

The README file (as distinct from README.md) is intended to be the first file that someone reads when they have downloaded a source or binary release.

In README.md, add a disclaimer about incubation status, rename Optiq to Apache Optiq, and move documentation into HOWTO.md.
Update history.